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DESIGNS A VOLUME

FOR THE ROWFANT CLUB -1925

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PROGRESSIVE LAYOUTS

FOR

On Dry -Cow Fishing

As Designed By BRUCE ROGERS

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The sketches above were trials which yielded the row of pollard trees used in the finished book on page i,here shown in the headband opposite. Pages 4, J and 6 are progressive designs for the title page, which re- sulted in the final arrangement reproduced on page 7. An early state of the opening page of text is shown on page 8.

Collotype reprodutlions by the Meriden Gravure Company Insert prepared by the Press of the Woolly Whale

Notes on the Design of ON DRY-COW FISHING

BY BRUCE ROGERS

In planning these little decorations for Kipling's amusing fish tale, the color scheme was suggested by my recollections of moon-rises behind the pollard willows alon^ the Cam, in the fens between Cambridge and Ely. One evening a stray red calf ran up and down the bank in the sunset h^ht, bawling for com- pany—an incident depicted elsewhere in a water-color sketch.

When I came to drawing the cow I was puzzled (as Kip- ling was) to know just what part of her anatomy her "withers" mi^ht be. I knew the phrase "unwrung withers," but when applied to a cow it su^ested quite different appendages. At length a veterinarian settled the question for me.

In drawing the somewhat though not much) over-accou- tred fisherman I had hoped to catch some likeness to Kipling himself; but I'm afraid it only suggests Groucho Marx in one of his slinking moments.

The various trials or type for the principal line on the title pa^e finally favored Lucian Bernhardt cursive, as having a hni- ness appropriate to the subject. I remember Bernhard's amuse- ment (or was it exasperation?) at my inverting his k and b tor the sake of the lon^ descenders that his normal y and j> lacked.

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AS A F /Ni£ ART

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DRY-COW FISHING

AS A FINE ART

BY

RVDYJ1RD KTPLIWG

cleveland the rowJfant club

1925

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AS A FINE ART

BY

RUDYARD KIPLING

THE

CLEVELAND ROWFANT CLUB 1926

Printed for inclusion in the Catalog of the BRUCE ROGERS EXHIBITION held under the auspices of the American In~ slitute of Graphic Arts & the Crolier Club, November l6} 1936, to January lo, 1939, by the Press of the Woolly Whale, New York

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