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MICROFILMED 1998

Penn State University

Libraries
University Park, PA 16802-1805

USAIN STATE AND

LOCAL LITERATURE

PRESERVATION PROJECT:

PENNSYLVANIA

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NATIONAL ENDOWMENT
FOR THE HUMANITIES

Reproductions may not be made

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Master Neg
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NPaAg183

^'.^e ■'

CONTENTS OF REEL 183

1 ) The Tobacco world, v. 44, 1 924
MNS#PStSNPaAg183.1

Title: The Tobacco world, v. 44

Place of Publication: Philadelphia, Pa.

Copyright Date: 1924

IVIaster Negative Storage Number: IVINS# PSt SNPaAg183.1

<2112602>*Form:serial2 lnput:HHS Edit:FMD

008 ENT: 980724 TYP: d DT1: 19uu DT2: 19uu FRE: m LAN: eng

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archival master) $s+U22V1X1902-U22V20X1902+U22V22X1902-
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U24V42X1 904+V24V44X1 904-U25V44X1 905+U25V46X1 905-
U26V42X1 906+U26V44X1 906-
U26V48X1 906+U26V50X1 906+U27V1 XI 907-
U28V1 1 XI 908+U28V1 3X1 908-U63V6X1 943+U65V1 XI 945-U65V1 2X1 945

130 0 Tobacco world (Philadelphia, Pa.)

245 14 The Tobacco world

260 Philadelphia, [Pa. $bs.n.]

300 V. $bill. $c38 cm.

31 0 Monthly $bApr. 1 936-

32 1 Weekly $b< 1 902>- 1 909

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500 Description based on: Vol. 22, no. 1 (Jan. 1 , 1902); title from c^i^Son

500 Published by Tobacco World Corp., Philadelphia, Pa., <19 >-

500 Some combined issues

500 "Devoted to the interests of importers, packers, leaf dealers, tobacco
and cigar manufacturers and dealers."

500 Occasional missing and mutilated pages

515 Vol. 22, no. 38 (Sept. 17, 1902) mismarked as v. 22, no. 37; vol. 52,
no. 14 (July 15, 1932) mismarked on cover as v. 54, no. 14

533 Microfilm $mv.22,no.1 (1902)-v.22,no.20 (1902),v.22,no.22

(1902)-v.22.no.33 (1902),v.22,no.35 (1902)-v.22,no.51 (1902),v.22,no.53
(1902)-v.24,no.42 (1904),v.24,no.44 (1904)-v.25,no.44 (1905),v.25,no.46
(1905)-v.26,no.42 (1906),v.26,no.44 (1906)-v.26,no.48 (1906),v.26,no.50
(1906),v.27,no.1 (1907)-v.28,no.11 (1908),v.28,no.13 (1908)-v.63,no.6
(1943),v.65,no.1 (1945)-v.65,no.12 (1945) $bUniversity Park, Pa. :
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$f(Pennsylvania agricultural literature on microfilm)

590 Archival master stored at National Agricultural Library, Beltsville, MD
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0 1993, Applied Image. Inc.. All Rights Reserved

Volume 44

1924

-^^

VRY 1, 1924

RSCBIVKD

m

i

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

Write for descriptive matter
and new price

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Write for sample and price

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

^^^/'/

r:iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii{:-

31

PUBLISHED ON THE l§TAND I5IH0FEACH MONTH AT 236 CHESTNUT ST. PHIU.. PA.

4fe

DEN BOXES

are better

They Improve The Bouquet

of the Cigar

Cigars are a vegetable product, they age and mature better in Wooden Boxes.
The wood adds a mellowness and richness to the qualities with which the
cigar has already been endowed by nature.

and for these 5 other reasons:

1.

IDEAL DISPLAY: Compact, varied and eye-
catching window and counter displays are most
easily gotten with Wooden Cigar Boxes. With a
little imagination you can show all kinds of effects
and combinations with Wooden Cigar Boxes.
Wooden Cigar Boxes do not have to be juggled for
striking displays; they only need to be arranged.

CONVENIENT: Practically all cigar store win-
dows and show cases are particularly designed for
the showing of Wooden Cigar Boxes. They permit
the use of all the space. No space wasted. No time
lost.

BETTER PRINTING: There is no comparison
between Wooden Cigar Boxes and substitute con-
tainers when it comes to beauty of -printing and
lithography. You can do almost anything with
wood, while the possible treatments of other kinds
of packages are very limited.

PERFECT AGING : Cigars age nofffl^y Ift wood,
retaining their natural aroma from factory to
smoker.

SATISFACTORY SELECTION: A smoker likes
to see the whole length of a cigar in the box. He
wants to compare the size, shape and color of the
various brands and types you show him. Another
point where a Wooden Cigar Box always wins the
approval of the smoker.

Ask tfie manufacturer of Quality Cifaw ^y^tises Wbo^n Boxes. He
learned they have no substitute.

THE BEST CIGARS ARE PACKED IN WOODEN BOXES

5.

Best When Packed

in Wooden Box

es

■ m •
• *

\/i

iTTII ATF?Ti V /a

xJ I ILA I HU 1 r^

January 1, 1924

Say You Saw It in The Tobacco World

44th year

¥

START THE "NEW YEAR" RIGHT

By exhibiting In the

SECOND INTERNATIONAL TOBACCO INDUSTRIES EXPOSITION
71 St Rerfiment Armory, 34th St. and Park Ave. :s January 28th to February 2nd, 1924

Concerning Chocolate Eclair Backbones

The manufacturer who says, "Go get someone else in my line— and then I will go in." will NEVER loom bijr in affairs of his
trade because he doesn't do his own thinking. Being afraid to take the center of the stage, he is doomed fS^ hU "to sbg in the

o^foUowine in a^nX'r'f W.' f. nn '' ^fhT '? the PlONEERS-the man who dares-tlfe 'foot that makes its own tracl^sjn stead
ot to lowing m another s. \\ c suppose that when Ciabriel blows his trumpet, members of the Timid Brotherhood will hiidrll..

Xo'Je SZ'to.^^-dr.ior" ^O-^'-'-'-OI^^' -<'^ "- -V UP or D&WN. Let us hope ^IJ^H^^^fo^' Jll^^^^.

concentrated pubhcty-the attention of thousands of interested manufacurers, jobbers retaUe sand aprroxn"^!" fa qua^

a m.lhon smokers— that you cannot obtain by ANY OTHER METHOD AT ANY PRICE. ipptoxuuaic.y a quarter oi

You cannot advance one SOUND reason, one valid argument why YOU as a manufacturer, or selling agent, will not be
It over. We are confident of your decision. P

^o the Man in the Office Marked "Private"

wi You deal with most customers at long range. Many of them you've never met. You know them only by letter and ledger
Why not meet and greet hem face to face at the SHOW? YOU will profit by knowing them personally. THl"' WILL p^^^^^^^^
by knowmg you personally. A fnendly handclasp will clasp your trade CLOSER AND TIGHTER. A tactfu word a cheery
sm.le a good-humored gnp will make theni eel that you value their accounts ABOVE the mere dollars and centrconsfderation
of sel -mterest. Get to know your CUSTOMERS-every mother's son of them^and let them know you. The SHOW is he
place to see new faces, old faces, big customers, little customers and ALL CUSTOMERS. ^^^y^ me

Act At Once

Practically forty days remain for you to arrange for YOUR display at the SHOW. Don't put off! Don't sow a crop of
regrets. Don't be among the members of the "Wish-I-Did Club," who will wander dispiritedly up and down the aistes of the
Armory m it, but not of it, with the courage that came too late and hindsight that should have been foresight. What excuse
except false economy can you give for not supporting a merchandising project so worthy, so modern, so unifying in its effects
upon all branches of the tobacco industry? =» * j j. . «*i**jriiiB iis, cutcis

ADDRESS ALl COMMUNICATIONS TO

»^^..w .. .wo,,^ TOBACCO INDUSTRIES EXPOSITION

HUILL McALPIN Broadway and 34th Street NEW YORK CITY

TelcpfaoDc, Penasylvania S700

SHEIP
&
VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812-832 N. Lawrence St Philadelphia, Pa.

THE DEISEL-WENNER CO.

Nakert

UNA, OHIO

7JTHE verdict of millions of
^^ judges of cigar quality is
that Bayuk Products win in
any case. Displayed up front
in your store, they will bring
you bigger business.

BAYUK CIGARS, INC.

Originators of the

BAYUK INIMITABLE BLEND and
BAYUK INCOMPARABLE BRANDS

PHILADELPHIA

New York, 119 Lafajrelte Straal

Phone Franklin 31M

3

44tli vciir

Say You Saw It in The Tobacco Would

.Tiiimiiiv ], li)24

The ney^
La TOSELLA

BUDDIES-lOc

Siveet as a nut
Smooth as velvet
Mellow^ as nMwnlight
But alivays MILD !

kir MMMOW MIOS^

r>w*tirtrt-. V. •. A.

MalMM •• ■•LD-TOnC->HBCAIA

KKEUA

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

JESSE A. BLOCK. Wheeling, W. Va President

(HAKLKS J. EISENLOHR, I'liiladelphia, Pa Ex-President

WILLIAM BEST, New York, N. Y Chairman Executive Committee

MAT. GEORGE W. HILL. New York. N. Y Vice-President

GEORGE H. HLMMKL. New York, N. Y Vice-President

lULIUS LICHTENSTEIN. New York, N. Y Vice-President

H. H. SHELTON. Washington, D. C Vice-President

WILLIAM T. REED, Richmond. V^a Vice-President

HARVEY L. HIRST, Philadelphia, Pa Vice-President

ASA LEMLEIN, New York, N. Y Treasurer

CHARLES DUSHKIND, New York. N. Y Counsel and Managing Director

Headquarters, 5 Beeknian Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. D. SPALDING, Cincinnati, Ohio Presjdent

CHAS. B. WITTROCK. Cincinnati, Ohio Vice-President

GEO. E. ENGEU Covington, Ky Treasurer

WM. S. GOLDENBURG, Cincinnati, Ohio Secretary

THE NATIONAL CIGAR LEAF TOBACCO ASSOClAf tON

JOSEPH MENDELSOHN. New York City .

A. W. KAEKCHER. Chicago. HI

W. S FILLER. Hartford. Conn

JEROME WALLER, New York City

■ *«•»•«•»•«•«•••*•«

»•••*««•*■*«#•••••

, President

.Vice President

Treasurer

Secretary

TOHACCO SALESMEN'S ASSOCIATIOM OF AMERICA

SIDNEY J. FREEMAN ..**»«,. ..President

lACK K( K.^IKIN , «.,....««,., .»«.«.. 1st Vice-President

."^AM. FORDIX ...,..„♦„.„,.,»,♦. 2d Vice-President

MAX BKKLIXKR Treasurer

LEO RIEDERS. Jo Wist 118th Street, New York City Secretary

NEW YORK CIGAR MANUFACTURERS* BOARD OF TRADE

JOSEPH WINNICK President

SAMUEL WASSERMAN Vice-President

ARTHUR WERNER, 51 Chambers St.. New York City. .Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALK

WISroXSIN TOliAt ro I.-OR SAr.K— Approximattlv 200 cases
1918, 1919. 19J() and 19_>_> Soutlurn Wisconsin tobacco. Samples
at Rockdale. Dane ( o., \\ i>. I,. ( i. Andet>on, 2\27 Iowa St.,
Cliicaj^o, 111.

FOR SAT.E — ONM^ COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
making nifty show cards and price tickets. Absolutely new. Address
P.ox 451. care of "The Tobacco World."

BUSINESS OlMMHrrUNITY

MODERN EQUIPPED FAC'I'ORV. Desirably located. Slate of
Pennsylvania. Steam heated. ("ai)acity lOO.tKlO minimum, 200,000
maximum. Producing j^^ood workmanship. Scale of price ri«ht for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Eurther details on incpn'ry. Address Box 454,
care of "The Tobacco W orld."

SITUATION WANTKI>

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and e\ecutive ability to handle large factory or
factories, capable of starting chain of factories; will be open for
position shortly. Address Box Z, care of "The Tobacco World."

The Tobacco World

Established 1881

VOLUME 41

JANU.\RY 1, 1921

No. 1

TDUACtO WOKLIJ (. OKl'OKAi ION
Publishers

Bobart Uishop Ilankins, I'lcsidciit and Treasurer
tIeraUl H. Ilankins. Secretary

Published on the 1st and \Hh of each month at 236 Chestnut Street,

Philadelphia. I'a.

Entered as secondclass mail matter. December 22. 1909. at the Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE : Vnited States, Canada. Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

imtllMMintllMllltllllllllllMIHlMIMIIlii.ltlMilltMtlMHtMllHnMIHiMllllllllllffllllfHMHHtlMMIIIIMIIIMIIIItMinttlMlilflltltMlttlllllllllHIIIItllltniH

HimilHIttttUHMIlM

's

Natural blooM

QUALITY CIGARS

limiimiWmMMIHiinMlltllllHniiMMHMHMMIIIlHilllMiMMMtlMHintinilMIHtMnMIHIMIItlimM'tMimiHtimHIHIMItllllrtlMIHIHMIHUIIMH^

lttlltllllMllltlHlllHM(IMiMttniMlltHtminl«illMtniltHlM1IIIIIHt'IM.|M(.|m»tM(tliMIHitMMMIMM(llinillMltnMimHllllMMHMtlMmMt«^^^

OUR HIGH-GRADE N ON- EVAPORATING

CIGAR FLAVORS

Make tobacco meUow and smooth in character
and impart a most palatable flavor

rUYORS FOR SNOKING and CHEWING TOBACCO

Write for List of Flavors for Special Brands
BETLIN. AKOUATIZEK. BOX FLAVOBS. PASTE SWEETENERS

FRIES & BRO., 02 Reade Street, Ne%v York

l||fH«im*«HI«»MtllilimiIHMiIiillMillitMIIItllltHltHIH(rilItlllllMliniI»MllHMMIIiiMIMI«IMillMNMtMIIIIMIItlltMIIMHmH««HtlM«lllHltHHt^

Jainiarv 1, 1024

Say You Saw It in The Tobacco World

44th voar

.-,<' ' ■"*

Smokers

demanded
abetter

cigarette

and they
got it I

Chesterfield

j4n> i—KwmiiiiwOi

fhats why Chesterfield is
America's fastest-growing cigarette

(»

44tli vcnr

Sm^ You Saw It in The Tobacco World

January 1, 19*24

iin!,iiii|i|iiMiiiiniMiiii,„i;;r

,iill!i,in.ii,;prii,ii|ii|i|ii'Hmjjj|
illll< ii.liil

E'vcrybody loves a new hotel,

THE

SYLVANIA

Philadelphia's newest and most
beautifully furnished hotel will
fulfill your expectations of
hospitality, ^ood food and fine
service.

LA MEGA

Clear Havana Cigar

MADE-IN-BOND

MMtMt.MMM.HMOfimHHHHIimHlH

J. C. Bonner for manv vears associated
with the management at Ritz Hotels
is Managing Director of the Sylvania.

ililll

IllllllHiH!

lilllll

lllllf!,

illlllU I

■

LA M EGA is made only in the finei grades.
More than 50 shapes and sizes to select from.
Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COM'PRISES ALL OF THE LEA'DING and "REP-
RESENrjTlVE CIGJR MANUFJCTWfiERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

l»l — Benefiting our Members.

2nd— Maintaining the high standard of "Tampa"
workmanship by seeing that our labor is
justly treated.

3rd — Protecting the dealer and the consumer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification " Stamp :

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Exclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

LET US HELP YOU

ELIMINATE THE TOBACCO BUG

By treating your tobacco with the exterminator

BY THE SHUEY PROCESS OF STERILIZATION

The on^Mewn preparation on the market that will give you permancMl

future infections

ffrom

Tested

Approved an4

Adopted by

Leading

Growers,

Packers and

Manufacturers

This stamp, on each box, is }four guarantee that the goods

are manufactured in Tampa — of "Tampa" quality

and workmanship — DEMAND IT

Harmless to

user. Easy to

apply without

additional

help.

Why not

insure your

product now?

Does not in any way change the Taste, Aroma or Burning Qualities of the tobacco
Order Sample Gallon Today and Convince Yourself

SHUEY TOBACCO BUG EXTERMINATOR CO.

i

1436 WALNUT STREET

CINCINNATI. OHIO

Stsmis;e:;::i:: ■; = !»■ 3»«in3»ea3te;>niBinaa«3ismssisgsasi»simtsni

a3ssaiasias;33s::r:::

;::sn

Volume 44

THE TOBACCO WORLD

Number 1

Eslabliahed
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, JANUARY 1, 1923

Foreign $3.50

TIE Chirofjo TvUniuc says it is goiiij^ ahead
willi those reputable uiercliants, niaiiufactur-
ers and fiiiaiicieis who believe that "business
is as good as we make it."

Along that line it h>oks as it* the Tiihunc would
have plenty of comimny, tor reports trom many indus-
tries, exclusive ot the tobacco industry, indicate that
advertising appropriations are being increased for
1924. There are, of course, some exceptions, but the
general indiciitions are that there will be a great im-
petus given to sales efforts in the New Year.

We Ixilieve that all things point to a good business
year, with keen competition on every hand. This is
necessarily going to retard profits but with increased
business and greater demand it is then only a step to
leally prosj)erous times.

The cigar industry needs more advertising if it
is going to create an increasetl demand. J>rands need
lo be better known to the tra<le, as well as to the con-
sumer. It is giatifying to note tlie cigar manufactur-
ers who are now turning to page advertising in the
trade journal, where a few years back they were con-
tent with small s])ace. Page advertising dominates
and cannot fail to draw the reatler's attention.

It isn't the business of trade advertising to put
orders on the advertisers' order books, although it often
does it, but rather to make it easier for the salesmen to
get them.

We are reminded of the storv told bv Jesse II.
Xeal, secretary-treasurer of the Associated Advertis-
ing Clubs of the World, before their convention in At-
lantic City last June.

Jrle told of an advertising manager who was get-
ting much the worst of it, ajiparently, from the sales-
men during a conference*. Finally one of the old-
timers got ui) and said, '*Xow 1 would like to ask you
if you can show me a single order that advertising ever
put (»n my order lj^»k." It looked like the knock-out
punch.

The advertising manager thought for a momont
and Bald, ''Yes, my friends, I will answer your (jues-
tion if you will first answer one of mine, 11'/// jion
show me © smgla loml of hay the nun ever put m the

It is a i)retty tough road for the salesman when he
has to sell his merchandise through sheer personal ef-
fort, Init njany of them are able to do it. How much
more could such men sell if their path to the trade was
made easier by trade journal advertising? We don't
pretend to answer the (luestion as to how much more,
but we do know that it is Mow.

Business is, after all, as good as Ave make it. If
the industry will get Iwhind their brands and their
salesmen with good merchandise and back it up with
good advertising, we feel confident that the cigar busi-
ness in 1924 will be better — nmch better!

c53 qp cj3

ANY firms in all lines of industrv have been
somewhat disappointed to find that although

they had a big volume of business there were

no profits in 192.'). Admittedly everything is
high. Manufacturing costs are high, selling W)sts are
high and overhead is high.

In the cigar industry rising costs have left the
manufacturers in a position where they have had to
flght in every honorable way for the lowest piices ob-
tainable on everything they i)urchased. We venture
to say that there are many cases where the bulk of the
profits in 192H were made in the purchasing de[)art-
ment rather than in the sales department.

The very keen competition that has existed and
does exist today, has from one viewpoint, at least, had
a material bearing on the cost of doing business.

A very pertinent example was cited to us the
other day.

A cigar manufacturer called on seven firms to
quote on the reprint of a large label order. Seven
estimating dejiartments turned handsprings to cut cor-
ners and get the order. Seven high-priced executives
made a round-trip of between S(M) and HK)0 miles. One
man got the order, and he was the man who had it
before. The manufacturer himself a<lmitted that he
did not believe the order could 1h' filled without a loss,
but that it wa« no fault of his.

(Continued on Page 9)

8

44ni vonr

THE TOBACCO WORLD

January 1, 1!)24

DETROIT

Detroit Reports 1923 Greatest Year Ever for Business in

General — New Filtration Plant Opened — Another

United Holdup Reported— Charles F. Becker

Truck Stolen

Detroit, Midi., December 2G, 1923.

ITI! the holidav rush over, Detroit's retail ci-
ji:arists are now making preparations tor their
yearly inventories. Christmas has gone, and
its now stock-taking time. According to re-
])orts, a tremendous business was enjoyed in eveiy
line ol* business, money was i)lentit'ul and every one
Jiad the Christuuis spirit, "It's more blessed to give
than receive."

Many of Detroit's leading retailers arc making ar-
rangements and getting their business in shape to
enjoy well-earned vacations, time tables have been
scrutinized, and the Detroit cigar fraternity will be
well representeil in Tampa, Key West and St. Peters-
burg this season.

Detroit cigar manufacturers report the year of
1923 as the greatest the industry has ever experienced
in our city. Many factories have been running at top
speed throughout the holiday week, in order to have
sufticient stock to nuike January shipments. It's re-
ported that some factories will not close down a single
day for stock-taking. Owing to the great demand for
their merchandise throughout the country, and to expe-
dite shipments, it's necessaiy to keep their plants on
full production.

Detroit received its greatest Christmas present
on Saturday, Dec<»m]>er 22, when the new filtration
plant in Waterworks Park, which will give a pure
water supj)ly to the entire city, was opened formally.
The new plant, one of the largest in the world of its
kind, was turned over to the city by Francis L. Sward,
chairman of the board of water commissioners. The
plant will be able to supply 400,000,000 gallons of puri-
fied water to Detroit each da v. The cost of the great
plant will be around $4,480,000.

Miss Lylas MacTavish, of the Watkins Cigar Com-
pany, is confined to her home suifering with a severe
attack of grippe. Her many friends wish her a speedy
recovery.

Jimmie Walsh, of ]\[. Melaclirino & Co., and Jack
Finn, of Phillip ;Morns & Co., have returned from New
York City, where they spent the holiday season with
their families.

Al Webb, of the Chas. F. Becker Company, has
I'eturned from Birmingham, Ala., and New York City,
where he spent the holiday season. He was accorii-
]ianied on the trip by Mrs'. Webb, who has remained
in the East visiting friends for a fortnight.

'* Padlocks as an adornment to the architecture of
Detroit threatens to become common enough to set
an entirely new style."

Two natty armed bandits staged a daylight hold-
up last week at the United Cigar Company's store
at Woodward Avenue and Watson Street, and made a
clean get-away with five hundred dollars in cash and
a good supply of Christmas smokes. While one of
the polite and gracious bandits waited on the cus-
tomers, the other bound and gagged William Rohde,
the clerk in charge, and held him a prisoner in a
closet.

Frank J. Horning, of the Consolidated Cigar
Coip.'s sales force, has returned from a trip to In-
(lianapolis, where he spent the holiday season with his
family. Frank is now busy promoting the sale on the
(■onsolidated products through Claude E. Howell &
Co., local distributors.

*' December 21st is listed as the shortest day in
the year, and December 25t]i is the brightest." The
slogan prior to the brightest day was, **Do your Christ-
mas shopping early," but this week it is, **Do your
Christmas swapping early."

A truck l)elonging to the Charles F. l>ecker Com-
pany, distributor of ** Webster," *' Robert Emmet"
and **Blackstone" cigars, was stolen, with its con-
tents, valued at $1900, wiiile the driver was delivering
supplies at AVoodward and Milwaukee Avenues, on
December 20th.

Jim Williams, of A. Amo & Co., has returned
from New York City, where he spent the holiday
season.

Maurice Hotchkiss, manager of the Cadillac Bowl-
ing Alleys, won the all-events in the Central States
Bowling Association tournament, which was held in
Toledo during the first week of December, llis total
score for singles, doubles and team was 1883. The
Cadillac Alleys are located on Congress Street, just
east of AVoodward Avenue, and are considered to rank
with the finest in the city. They operate two up-to-
date cigar stands, where all the popular and fast-sell-
ing brands are handled.

Charles Gauss, wholesale tobacconist of Grand
River Avenue, has returned from a trip to New York
City.

Samuel T. Gilbert and Sanniel W. Gates, of the
Webster Cigar Comi)any, returned recently from New
York, where they went to attend the funeral of Mrs.
Joseph B. Wertiieim.

o

January 1, 1924

THE TOBACCO WORLD

Norman Schwartz, vice-president, and R. 0. Bran-
denburg, secretary and treasurer of the Bernard
Schwartz Cigar Corporation, manufacturers of the fa-
mous "R. G. Dun" cigars, have returned from a busi-
ness trip to Chicago.

Christmas news, usimUy dull, folloived the rule
yesterday. It told of a bootlegger captured with
$46,000 in his pockets.

The pipe business in Detroit was wonderful this
Christmas; every dealer reports a splendid trade on
^he high-grade makes. The pipe displays in the vari-
Our stores were the finest ever seen in our city. Every
manufacturer of pipes and tubes was well represented
in the attractive displays seen throughout the city.

With best wishes for a happy and prosperous
New Year, I am.

Yours truly,

MIKE OF DETROIT.

44th year

L. B. HAAS & COMPANY IN SEVENTIETH YEAR

The firm of L. B. Haas & Company, of Hartford,
Conn., is in its seventieth year of successful business,
and is now one of the best-known firms in the tobacco
business in Hartford.

The firm, in spite of its three score j^ears and ten,
is not infirm by any means but is making plans to take
care of its ever-increasins: business.

BIG NIGHT FOR EISENLOHR

The sales organization of Otto Eisenlohr & Bros,
had its annual get-together Sunday night, December
80th, at the Ritz-Carlton.

On the cover of the catalogue of the affair it was
characterized as a dinner. It was all that — and more.

Ben R. Lichty, president of the Eisenlohr concern,
was presented with a handsome rifle with his name in
silver on the stock.

Santa Clans was there with a whole tree full of
gifts. Everbody got something.

The speakers included Mr. Lichty. Cliarles J. Eis-
enlohr, Joseph F. Cullman, Joseph F. Cullman, Jr.,
Ralph B. Evans and Jacob Binder, Jr.

There were a dozen or so vaudeville acts.

A SUGGESTION TO PREVENT BREAKAGE OF

CIGAR WRAPPERS

The following article appears in the Tobacco
Baromefer, a monthly bulletin published by the To-
bacco Merchants Association:

The T. M. A. is indebted to Mr. Nelson W. Stro-
bridge, president, the Strowbridge Lithographing
Company, Cincinnati, Ohio, for a letter received from
him, in wbich, after pointing out that the wrappers of
cigars are frequently broken by the removal of the
bands, he states:

"This seems a needless annoyance to the smoker
and the writer believes that, if you took the matter up
with the paper makers and the label printers, a paner
could be devised wnth a pronouncx^d grnin running
transversely to the direction of the band so that, when
one starts to tear it, it would tear readilv across the
band without breakino- the wrapper of the cigar.

*'This is respecffullv submitted for your consid-
eration. The writer believes the paper makers could
work if out to give n paper that would tear readily
across the band and still be firm enough to prevent
stretching durinor tbe operations of printing."

This seems to be a sucrgestion which is worthy of
moi'e thoughtful consideration.

Editorial Comment

(Continued from Page 7)

You want to know why everything costs so much I
Figure it out for yourself. Seven expense accounts
and one order at a loss. Some other manufacturers
will Jiave to pay that loss, and some other manufac-
turers will have to contribute toward the payment of
those seven expense accounts.

To us it seems as if the manufacturer could have
cut down the overhead for some of the seven firms. He
was buying either for price or quality. If he wanted
price, he could certainly figure out two or three firms
tliat would have satisfied his desires. If he wanted
quality he could have picked out two or three finns
tliat would have given all the competition necessaiy.

You may ask why was it necessary for all seven
firms to send representatives. In this day of keen
competition no firm depends on mail or wires to land
the big orders.

If we are going to expect lower prices and at the
same time have everyone doing business at a profit,
we must contribute our share of interest and effort
to eliminate those factors that contribute in no small
way to the unnecessary expenses of doing business.

NEW DISTRIBUTOR FOR BOSTON

On January 1, 1924, the United Retailers of 48
Summer Street, Boston, and the Inter-City Cigar Com-
[jaiiy of 27 llaymarket Square, will merge into one
company known as the United Retailers, Incorporated,
with enlarged headquarters at 48 Summer Street,
Boston.

Mr. Benjamin M. Greenbank will become president
of the new company, having been president of the
United Retailers.

Mr. James M. Farren will act in the capacity of
vice-president, having been for the past year president
and general manager of the Inter-City Cigar Company
and ])revious to that time active in its management,
along with ^Ir. E. M. Davis, its former president.

]\Ir. Howard D. Johnson will act as treasurer and
general manager of the new consolidation and as all
three men are well known as active live-wire sales-
men, the prospects are most encouraging for the
brands that they will distribute, which comprise the
**Girard'' (Roig & Langsdorf ^ Incorporated) ; ** Yan-
kee Division'^ and Johnson & Company's "Private
Stock.''

Mr. Johnson, who as general manager, will direct
the policy of the United Retailers, Incorporated, is
the son of the late John H. Johnson, who w^as well and
enviably know^ in the cigar industry for many years,
up to the time of his death a few years ago. The
assuredly capable management and selling knowledge
together Avith the vAdo cigar experience of the per-
sonnel of the United Retailers, Incorporated, should
be conducive to rapid and continued growth and the
success of the company would therefore seem to Be
assured.

^Mg^L,

10

44tli vcar

THE TOBACCO WORLD

.hiimarv 1, 1!)24

AUSTRIA TAKES MORE AMERICAN TOBACCO

Tlic present dcniaiul for American tobacco in Aus-
tria is i^reater than in IJM.S, thoiif^li present prices of
American tobacco in Austria are f(mr times higher
than in that vear, savs Assistant Trade Commissioner
P. M. Terry in a report to the Department of (Com-
merce.

In HH.1 the Austrian monopoly used approxi-
mately 7r),0(KMM)0 fH»un<ls of tobacco, of which about
f)2,00(),000 poun<ls cnme from Ifungan^ and about
4,2CKMKK) pounds from the Tnited States. The im-
]»orts from the rnite<i States during the fiscal years
\\m, H>22 and V,r2'^ were alxmt 4,4O0,(HM> pounds,
2,2(X),(K)0 pounds, and 4,:?0(),()()0 p(»unds, respwtively.
The Americ^in tobacc-o consisted principally of Vir-
ginia and Kentucky darks, though small (plant ities
C4ime from Marvland and Ohio.

At present tin* greater portions of the tobacco
use<l for making cigars comes from the Dutch Kast
Indies, Brazil and Cuba ; that for making cigarettes,
from southeastern F]urope; and that for smoking, fnmi
Hungary, America and Dutch East Indies,

Austria prefers Turkish tobacco for cigarettes,
not wholly on account of a cultivated taste, but because
it can be bought more cheaply than American tobacco.
Also, the price in the Netherlands on Java tobacco,
which can be used for the same purpose, is lower than
American tobacco.

Austria imports tobacco through the ports of
Bremen, Amsterdam, Rotterdam and Trieste. The
usual custom of payment is 80 per cent, of the pur-
chase price when goods are aboard steamer and the
balance on arrival of tobacco at the factory, although
the monopoly has paid cash to very reliable firms on
shipment of tobacco.

BAYUK HOLD ANNUAL CONFERENCE
During the past we<'k the ciitii-e selling organiza-
tion of Hayuk i igais, liic(»i*i)orated, has assembled
from all over the I'nited States, at one central ])oint,
the lionir oHic e at TiiinI and Spruce Streets, this city.
Thnrs<lay and Friday of the jjast week was taken up
entii'elx* with lonlerenc's. durinii w!ii<*li verv im])res-
si\«' talks wcie nivei! by Mr. Snnnu 1 Baynk, president
of the corjjoration, Mex'er Bayuk, treasurer, and Ji. S.
Hirst, vic('-p!'('si<lent. 11ie snl;j((ts of the talks were
nianufacturinii and scllinu. Mi. Miver P>ayuk super-
vises the manut'acturinu- of the Bayuk products, and
Mr. Samuel Bayuk and Mr. Hirst su])ervise the selling
aiKt buxing. The activities of the week wound up on
Saturday night with a baiuiuet at which there were
niori' than ir)() persons present, compi'ising the entii'e
selling and factorx' oiganization, including the execu-
tives of the various de|>artments.

8000 TONS OF TOBACCO HELD

Lexington, Ky.

W is estimated that 4(),0()(),000 pounds of high-
grade tobac^(» remain unsohl on the hands of the Bur-
ley Tobacc(» (Jrowers' Co-operative Associidion. The
bodv controls neailv So per cent, of the burlev tol)acco
crop grown in this State, Indiana, ()hi«» and West Vir-
ginia. A crop of more than avei'age weight was pro-
duced this vear. It is now readv for the njarket.

Prices received ha\e l)een fairly satisfactory.
However, the association is expected to make an ad-
vance on the new crop, when and as delivered, rep-
resenting alM)ut one-third of its value. The money will
be bori'owed from banks in the section in which the
tobacco is grown, or in the large money centers, as
may seem best.

m

0

m

3 (

DC

ili

m

[E

m&i

THE TOBACCO WORLD

extends

To Its Readers and Frieiuis

Best Wishes for a

Happy and Prosperous New Year

Z3\\Z

m

m

|c

on

'

Januarv 1, 1024

THE TOBACCO WORLD

44th year

11

News From Congress

_ 'AND

F E D E R A L

Departments

AVashington, D. C.

Interchangeable Mileage Book Order Again Extended
HE JNTEKSTATE COMMERCE COMMIS-
SION has postponed until April 1, next, the
eflfectiveness of its order of ^lareh G, last, re-
quiring the railroads of the counliy to issue
and accept interchanji:eable mileage coupons, \vhich are
to be sold to the public, in books, at a reduction of 20
per cent, from their face value. The order was orig-
inally to become effective May 1, 1923, but in April
Avas modiiiod so as to l>ecome effective on January 1,
1924.^ The postponement until April 1 by the commis-
sion is made because the Supreme Court in January
will review the injunction secured by a number of rail-
roads in ^fassachusetts against the commission.

Immediate Increased Funds Will Be Asked for Customs

Department

Immediate appropriations under which increased
funds will be secured for the Customs Service will be
asked of Congress by the Treasury Department, it has
Just been learned, as a result of the demoralization of
the customs forces through the continuation of the pres-
ent salary levels. Approximately a million dollars, it is
said by Treasury officials, is needed to prevent an ab-
solute breakdown of the Customs Service.

The overpowering volume of imports which has
entered the country during the past year is said to
have swamped the present forces all over the United
States, and in addition to the delay occasioned by the
efforts of the sennce to handle shipments with Irisuffi-
eient employees, substantial amounts in revenues and
duties are believed to have been lost to the Govern-
ment from the use of emergency methods. Importers
In New York and other cities appeared last week be-
fore Assistant Secretan- of the Treasury ^rcKenzle
Moss, in charge of customs, to complain of the delay
In handling goods at the customs houses which, they
pssert, is inflicting serious losses on business concerns.
It Is contended that In the case of seasonable goods
protracted delays In obtaining consignments frequently
fesults in the shipments being left on the importer's
hands.

National Transportation Conference to Be Held
A ftatlonal conference on transportation will be
held by the United States Chamber of Commerce In
Washington on January 9, 10 and 11, It has been an-
nounced. Two hundred leaders of recognized stand-
ing in agricultural, educational, financial and Indus-
trial^ fields have been Invited to take part In the delib-
eration and In the discussion of problems Involved in
the development of an adequate national transporta-
tion system.

FffOM OUR tVASHINOTON BUREAU 62ZAiKE. BUiLOiMG

Bureau of Foreign and Domestic Commerce Aids in Secur-
ing Orders for American Tobacco Abroad

Interests of American growers and exporters of
tobacco and tobacco products in foreign markets have
l)een carefully watched during the fiscal year ended
June 80, last, by the Foodstuffs Division of the Bureau
of Foreign and Domestic Commerce, according to the
annual report of Director I^ein, just made public.
During the year the division sent out a number of
questionnaires of interest to the industry, and made a
number of special studies of tobacco problems, includ-
ing production and stocks on hand in Argentina, Para-
guay, Cuba, Brazil and Mexico; production and con-
sumption in China; arbitration of claims in Brazil;
Suniatra crop and stocks on hand in the Dutch East
Indies; and various lists of dealers and importers in
foreign countries.

As a result of this work many large orders were
secured by American concerns, some of which are cited
In the report to indicate the results achieved by the
bureau. It is stated that the trade commissioner at
Vienna cleared the way for the sale of $50,000 worth
of American tobacco after five previous attempts by
an American finri had failed, while in another ciise a
large tobacco company in North Carolina wrote to
the department that it depends practically exclusively
upon services fumlshed by the Atlantic district office
In circularizing the export trade, and as a result it
has opened up numerous acxwunts and obtained thou-
sands of dollars worth of new business.

Within the past few months the bureau also has
taken up problems of interest to the domestic trade,
through its recently created Division of Domestic Com-
merce. This division was inaugurated July 1 with an
appropriation of $50,000, and it is believed that its
services will prove so valuable that it will be neces-
sary to secure additional funds in the near future.
This division Is charged with the furtherance of busi-
ness in domestic fields, much the same as the other
divisions of the bureau work for the betterment of
American export trade.

Retailers' National Council Adopt Measure Demanding

Tax Reduction

Resolutions demanding a general reduction of
taxation to apply to all classes of taxpayers were
adopted December 1R at a meeting in Washingon of
the Retailers' National Council, which is composed of
a large number of retail ororanizatlons and represents
a membership of over 150.000 retail stores, employing
considerably more than 1,000,000 people, and doing an
annual volume of business of approximatelv $10,000,-
000,000.

(Continued on Page 16)

12

44fh voar

THE TOBACCO WORLD

Jamian^ 1, 1924

pHIbADELi«>MIA.

DISTRIBUTORS ANXIOUS TO HANDLE "CINCO"

National All-Year-'Round Policy of Advertising Is Making
Many Eager to Get Remaining Open Territory
A new nolo has been stiiick in cigar advertising
by Otto Eisenlohr & Bros., Inc. ''Oineo," the leading
Eisenlohr ))rand, is to be l>acked with national adver-
tising on a scale never l)efore attempted in the cigar
industry.

Beginning Deceml)er loth, 'Tinco" will be adver-
tise«l continuously with full ])ages in color in national
inagazines, such as The Saturdaij Evvuinp Post. This
is the first time such an ambitious advertising pro-
giani has ever been undertaken on a cigar.

A gigantic advertising effort in newspapers also
haa been launched in l>ehalf of **Cinco.** Tn al)out one
luindred leading cities, 'Tinco'^ advertising will run
the year Vound. This year- 'round policy of news-
paper advertising also is something new in the cigar
field. Heretofore, most cigar mainifacturers have con-
fined their newspa])er advertising to ** campaigns" in
the spring and the fall. But **Cinco" a<lvertising will
continue throughout the entire year.

It is understood that the Eisenlohr board of di-
rectors have made a commitment to a peimanent policy
of year 'round advertising.

Along with this continuous aggressive advertis-
ing policy, the Eisenlohr concern has also laid out a
l)rogram of expansion and increased production. It is
expected that after the Christmas rush has l>een dis-
posed of, a numl>er of new distnbutors mav be ap-
pointed in territoiy which hithei-to has not been
cultivated on **Cinco" because of the dinicultv of
obtaining sufficient out])ut. Distributors who have
made a])plication are now IxMug considered.

Expectations for 1924, however, are that each
month will bring a higher total from the Eisenlohr
factories and that there will be no open territory re-
maining at the close of the vear.

ELMER JARRETT ENLARGES FACTORY

Elmer Jarrett, of Monroe Jarrett Sons, cigar box
manufacturers at Kaiidolph and JeiTerson Streets, ha«
tjiken over tlie third floor of the building already oem-
pied by his firm, in (»rdor to increase the c-npndty of
their factory and thus enable them to better take care
of their increase in business.

JOHN B. THATCHER IN EAST
John B. Thatcher, president of the American Box
Sui)ply Company, Detroit, Mich., is visiting lirms in
the East, combining business with pleasure, having
spent Christmas with friends in Philadelphia.

CONGRESS ENTERTAINING SALESMEN DURING

HOLIDAY WEEK

According to the annual custom of the Congress
Cigar Company, manufacturers of the "La Palina,''
their salesmen from all over the country will gather
in l^hiladelphia over the holidays and be royally eu-
tertained by the Congress Company.

SCHULTE OPENS NEW STORE
On December l^th a new Schulte cigar store was
opened in the new Fox Theatre Building, southwest
coraer Sixteenth and Market Streets.

Ifenry Kautfman will be in charge of the new
store, which is considered to be in one of the best loca-
tions in this city. IMr. Kautfman formerlv was in
charge of the Schulte store at Tenth and .Atarket
Streets.

HOLIDAY BUSINESS EXCEEDS EXPECTATIONS

According to reports retailers and jobbers were
veiy well satisfied wath the volume of holiday business
for 1923, and in many cases the business far exceeded
expectations, due to the fact that many persons left
their purchases and orders until the last minute. Due
to this short-sightedness, or timidity, there were some
disappointments.

LIBERMAN REPRESENTATIVE IN PHILADEL-
PHIA

H. L. Bush, sales representative for the Libemian
^fanufacturing Company, northwest comer Twentieth
and Allegheny Avenue, has been sojourning in and
around Pliiladelphia for the past week or ten days.
^\y. Bush will remain here for another week before re-
turning to Tampa. The number of Liberman short
filler bunch machines in use throughout the country,
niid particularly the South, is increasing by leaps and
bounds awordiug to information furnished bv Mr.
Bush,

TOO LAfK TO CLASSIFY.
WANTE1> KXPKRTKXCED DOUHLK-K XTRY BrX)KKKKPKF.
make own trial iKiIatia-. make self piiurally ust-ftil in oflkc. able to
do Utile tyiH'writiiia-, ixiHrii-nce in ci^ar box factory preferred. All
correspondence Cf>nfidcn(ia1. reference niu-it Ik> pivcn : also salary ex-
pected. Address S. "Tobacco World." rhiladelphia, Pa,

January 1, 1924

THE TOBACCO WORLD

44th year

13

1. .:.^^Ji!l!;:|llillllililllllill!l:il.l,,,a,^

illllllll

■i'ifeni»'i'i-'i^^:'n.' I iHHn;ii,ni„„|iinliliili,iilillllllliillll|l||||||||i||||

The Lure of Fine Boquet

^^ Spanish Cedar Cigar Boxes
Make Good Cigars Better!''*

Besides all the conceded
advantages of a Wooden
Container, the SPANISH

Cedar Box has its own

proprietary virtues for
improving, mellowing
and preserving Good
Cigars,

There is a very significant
resemblance between the
aroma of Fresh Sawn
Cedar, and the Exquisite
Boquet which greets one
from any well stocked
Humidor.

That Cedar Boquet is an
invaluable addition to
every good Blend: a lure
to the Smokers' Tastes
and Appreciations.

Genuine Spanish
Cedar Boxes cost

very little more than
substitutes. Consult
your Box Manufacturer
for prices.

{ADVEKTlSEMnNT^

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llilhiil ili.il.:. uiiiLliulii.l

:iiil,iiilll

llllh-

14

44th vcar

Say You Satv If in The Tobacco World

Jaiuiarv 1, 1024

5^X»

CI&AT^S !

Business Building

By a Trained Business Man And

Advertiser

WRITTEN ESPECIALLY FOR THE TOBACCO WORLD BYA.E.P -'"''M''W"•

II^] (fivat Clock ol' Time ticks out aiiotlior yoar
causing tliosc of us who are thinkers to think
thoughts.

It is said that *' thoughts are tilings" and
that "wishes are prayers." And that if \ve wisli hard
enougli tile wishes will c<une true. That being the
case, 1 am going to wish good and hard, for the beuolit
0f eacJi of my readers.

I wish you growth— for growtli is the law of
aature. Unless we grow we are a failure, but if we
grow, e'en though slowiy, we are jounieying towards
tile land of Success.

1 wish you health— for health means strength and
power, and it is by the exercise of your strength and
power that you will progress.

I wish you the power of straight thinking— for
straight thinking will cast a beam of light upon the
path that leads to hap])iness and prosperity.

I wish you to become well balanced— bv this I
mean the hannonizing of the three parts of vour
nature—the physical, the mental, the spiritual. This
will give you harmony, and in harmony there is
strength.

Thus will you become a mmi — and let me assure
you that a man is the most wonderful thing in this
round world. Scientists are just learning what a
wonderful, grand and majestic creature is man— a god
in the making.

Cj3 Ctl Ct3

^ Now there is Babson, Babson the business statisti-
cmn. Babson noted the sayings of manv wise men to
the effect that the future will be a repetition of the
past, with some modilications.

Babson pondered on this idea, and, wise chap that
he was, determined to make money from it. So he
collects business statistics of the iiast and the present.
He classifies them, correlates them, analyzes them, and
then he forecasts the condition of any biisiiiess for the
coming days.

^ Hundreds of the leading business houses ptll^hase
Jus printed business forecasts and are influenced bv
them in making' plans.

Babson suggests what might be called "con-
servative progress" for the coming days. Thinks
business has been going at such a rate that it mav slow
down for a few months, just to catch its wind for
another full speed ahead.

He says go ahead and progress, but don't spui-t,
don t speculate, don't take chances, don't nm big
risks. To do so may invite loss and disappointment.
But he speaks encouragingly when he savs business
will continue good for probablv a long time, and even
a temporary slowing down would be a natural and
encouraging aflfair.

All of which I pass on for your consideration.

The great, the near-great, as well as the common
garden variety of the genus homo do certainly find
comfort, consolation and cheer in the Jimmie Pipe,
as 1 have often remarked and intend to remark in the
future.

Here is wliat a reporter says of George B. Har-
vey, our recent ambassador to London :

"Seated in the library of the steamship *Aqui-
tania,' coming ui^ the bay from the Quarantine Station,
( olonel Han-ey, the returning American ambassador,
from the Court of St. James, puffed an old briar pipe
filled with a mild British-American mixture of to-
bacco, and between the draws he enunciated his ideas."

It seems as though the repertoire of smokes em-
braces three classes, and for three different purposes.
The cigar for the fonnal occasion, for the street and
])roffer('d as a social gift of friendship; the cigarette
for the brief an<l hurried smoke where the opportiinitv
is limited to a few fleeting minutes; the pipe for the
den at home, the studio, the workshop. And how men
do love the old smelly pipe! It is like a life-long
friend, who has grown old, whose handsome looks have
departed but whose compftgi^ship we value above
jewels rare and costly.

Talk np these three things. Explain their func-
tions, and sell all three of them.

Ct] Ct3 CJ3

Foiinerly when a man said "the world is chang-
ing," \ve just naturally put him in the class of im-
practical visionaries and listened to him with scant
and impatient courtesy.

But it ain't so today. It sure ain't.

Today the Avorld is i-unning, licketj^-split, and
would make a racing tin-canned dog seem to be mov-
ing like an old and doddering snail. And it's cliang-
ing. Gee, how it does change!

And this change means much to you. Friend
Dealer. It means awfully much. If you are wise and
wideawake it may mean a fortune. If you lack vision
and fail to look at the world outside of your dinky
little store it may mean bustification.

Today you may be on a quiet street, just making
a fair living. Next month perhaps your town may cut
a cross street, or a large factoiy may start up a few
squares away, or the street car routing may be changed,
or a big establishment may tear do-sMi a dozen little
houses and build a skyscraper— and lo, your location
may be a first-class stand, and your business mav
triple.

Or, pei-haps your street is now busy and vou are
d(»ing pretty v/ell, thank you. And some change may
occur to make it so forsaken that the grass mav grow
on the sidewalk.

(Continued on Page 23)

January 1, 1924

THE TOBACCO WORLD

44th year

15

Reprinted from

TOBACCO

September 26, 1923

Machinery is Supplanting Hand Labor

In All Branches of the Tobacco Industry. Growing Ap-
preciation of Latest Improved Machinery— Leaf Tobacco
Can Be Stripped Mechanically Better Than By Hand

UE to intense competition, higher
efTicicncy demands, and burdensome
labor conditions, machinery is slowly,
but surely, supplanting the hand
worker in all branches of the tobacco industry.
Of special significance is the growing appreci-
ation of mechanical equipment throughout the
various stages of cigar manufacture.

The Universal Tobacco Machine Co., of Ii6
West 32nd Street, New York, has long been
known as a manufacturer of tobacco stripping
and booking machines. The products of this
company have conclusively demonstrated that
leaf tobacco can be stripped mechanically to far
greater advantage than by hand.

Almost Human in Intelligence

The Model L Universal Bunching Machine,
illustrated on this page, has been developed to
a point of efficiency, speed and accuracy that
completely overcomes all of the objections that
cigar manufacturers have experienced in the
past in connection with short filler bunch mak-
ing machines. It is the result of expert en-
gineering skill aided by the experience of prac-
tical cigar manufacturers.

The machine is receiving widespread atten-
tion because it gives complete and uniform re-
sults regardless of the condition of the filler
tobacco that is being "worked" on it. And. it
does not easily get out of order. It fills a
very vital need as it makes possible the pro-
duction of a five cent cigar at a profit.

Tremendous Strides Made Over
Previous Methods and Machinery

The advantages of using the Model L ma-
chine for working short filler (large, mixed
or fine scrap) , may be summed up as follows :

I. Straight or shaped work, both well done.
J. Makes right or left-hand bunches per-
fectly.

3. Uniform size and weight of bunches as-
sured.

4. A very substantial saving in labor costs.

5. Handles large size or mixed cut scrap
filler of unequal size.

6. A long, even rolling for better smok-
ing qualities.

7. Damp or dry tobacco handled with
equally good results.

8. Low cost of upkeep; does not easily
get out of order.

9. The easily adjustable weighing scale
meets all requirements as to changes in
sizes and weather conditions.

10. Fluffy filler because the tobacco is lifted
from a hopper — a decided improvement
over the gravity method of feeding.

The daily production of the machine will
vary from 4,000 to 5.000 bunches, 4epending
upon the shape and size bunch that is beini^
"worked" and it will make practically any
size, straight or shaped bunch. It is neces-
sary, however, when changing shapes or sizes
to install a new plunger in the machine.

The machine is made with cither a straight
or a curved rolling tabic. Both right and
left-hand bunches can be made on the same
machine when equipped with the straight table.
It will work scrap or short filler of unequal
sizes and should large stems, nails or other
foreign matter get in the tobacco, they will
not clog or cause damage to the machine.

The filler for each cigar bunch is automati-
cally lifted from a hopper in a manner di-
rectly opposed to the gravity method usually
employed in bunch making machines. After

being lifted irom the hopper the filler spreads
out on a traveling belt which carries it to an
automatic weighing scale, which is so accu-
rately balanced that it registers the smallest
fraction of stock that is placed upon it. There-
fore manufacturers are assured of a posi-
tively uniformity of weight of filler in their
cigar bunches with the Model L machine.

The weighing scale can be quickly adjusted
for the exact quantity of tobacco required for
diflfcrent sizes of cigars. When the scale bal-
ances under the weight of the proper amount
of filler, the feeding device automatically
stops. The Model L operator in the mean-
time has placed the binder on a rolling apron
and the (accurately weighed) filler is auto-
matically deposited into the apron pocket and
rolled into a bunch. The bunch is then placed
in the cigar mould by the machine operator

Besides the Model L Universal short filler
bunch machine, the Universal Tobacco Ma-
chine Co. manufactures many other tobacco
stock and labor-saving machines and devices,
including the following:

Model M Universal tobacco stripping and
booking machine. Model M Universal (non-
booking) tobacco stripping machine, Model F
Universal tobacco stem crushing and booking
machine, Model F Universal (non-booking)
stem crushing machine. Model J Universal leaf
counting device. Model K Universal gum clean-
ing device, Model W Universal butt cutting
device, Model E-i Universal one plate wrapper
register. Model D-2 Universal two plate wrap-
per register. Model C-3 Universal three plate
wrapper register.

The Model L Universal Short Filler Bunch Machine
complete with Folding Chair and 1/6 H. P. Motor, $650.

The Model M Planetary Gear Driven Type Stripping
and Booking Machine complete with folding chair, $500.

Individual Motor Drive Equipment, $55. 1/4 H. P.
Motor, $45.

UNIVERSAL TOBACCO MACHINE CO.

116 West 32nd St., New York City

Factory : Newark, N. J.
See our Exhibit at the Tobacco Show— New York— Jan. 28th to Feb. 2nd, 1924

16

44tli Year

Say You Saw It in The Tobacco Wori.d

January 1, 11)24

News from Congress

{Continued from Page 11)

Poiuting out that the Treasury Derailment I'or
the past two years has sliowed an excess of income
over expenditures oi' more than $300,000,000 per an-
num, and that budget officials now figure that this can
be increased to $350,000,000 a year by economy in gov-
ermnent, the resolutions adopted call upon Congress
**to reduce taxes ail along the line so that all classes
of taxpayers may enjoy equitable relief and so that at
no point shall there be any increase of taxation and
no imposition of new or additional tax levies."

The meeting also considered a number of trade
and national problems and arranged to have research
studies made of some of these for the benelit of the
consumers and retailers of the country. {Strong em-
phasis was placed on the fact that the retailer, oper-
ating as he does in the local commmiity, is essentially
dependent upon the prosperity of the people, and is,
therefore, in an unusual position to speak for the pub-
lic interests.

Encouraging Business Outlook for 1924
The business outlook for li>24 is very optimistic,
reports just received by {Secretary of the Treasury
Mellon showing that the big volume of business which
has been reported during the past few months still
continues. Uflicials of the Treasury Depailment point
out that a dull period will naturally prevail for a short
time after the Christmas holidays, due in part to the
aimual lull in buying which follows the wave of Christ-
mas spending and in part to the inventories which are
taken about the first of each year. General business
activity during 1924, however, is expected to be very
good.

Tax on Checks and Drafts Again Introduced
A measure permitting a cliai'ge of not more than
ten cents per hundred dollars or fraction thereof on
checks and drafts presented to banks for collection has
been introduced in the House of Kepreseiitatives by
Congressman JSteagall, of Alabama. Efforts to enact
similar legislation have been made in past sessions of
Congress, but without success, and it is not anticipated,
especially in view of the political situation which now
prevails, that Mr. ISt^agall's bill will meet with any
better success.

Inventory Instructions Issued for Tobacco Industry

Instructions relative to the inventories w^iich, un-
der the law, manufacturers of cigars and tobacco and
dealers in leaf tobacco will be required to make on
January 1, have just been issued by the Commissioner
of Internal Ke venue.

It is required that actual and accurate inventories
must be made in accordance with the following in-
structions :

The inventory must be made before the commence-
ment of business on January 1. After it is completed
the correct totals should be immediately entered on
tlie blank fonn which will l)e furnished by the collec-
tor of the district and which should be held a reason-
able length of lime awaiting the amval of a deputy
collector who will veniV it.

All stamped, as well as unstamped, manufactured
plug, twist, fine cut and smoking tobacco, snuiT, cigars
and cigarettes of the several chisses must be sepa-
rately weighed or counted, as the case may be. An

aci'urate inventory of attached and unattached stamps
must also be made.

All tobacco mateiial in the factory should be seg-
regated according to the classification provided m
the prescribed inventory forai, and weighed separately.

The weight and marks of each unopened hogshead,
case or bale, or otiier package of tobacco, and all
broken packages of tobacco and loose tobacco within
the factory and inventoried by the manufacturer, should
be listed and each item should be sufficiently described
to aid the deputy collector in verifying the inventory.
Such list should be made on the back of the inventory
form or on separate sheets of the same size attached
thereto.

Tobacco dust, siftings, sweepings and waste shall
be inventoried by cigar manufacturers under the head
of "waste" only, and by quasi-manufacturers of to-
bacco under separate heads, each properh' described.

An accurate record of the quantity of tobacco of
each class used during the period from the date of in-
ventory to the date of the visit of the deputy should
be kept for the purpose of enabling him to arrive at
the actual quantity of tobacco of each class which was
on hand on the inventory date.

It is especially provided that each cigar manufac-
turer w^ho, during 1923, produced cigars weighing
more than eighteen pounds per thousand should pre-
pare a statement under oath showing the number and
the size in inches, lK)th length and circumference, of
each brand of cigars manufactured during the year,
regardless of weight, and the number of pounds of un-.
stemmed leaf, stemmed leaf and scraps, cuttings and
clippings used as filler, binder and wrapper which was
required to produce 1000 cigars of each brand. This
statement should be held with the inventory, to be
verified by the deputy.

RECENT WEATHER CONDITIONS FAVORABLE

FOR PORTO RICAN

The following report, by Ilanvood Hull, special
correspondent, will appear in December Englisli issue
of Tobacco Trade Notes:

^ San Juan, Porto Rico, December 15.

A little more than three weeks remains in which
to complete the jjlanting season for the 1924 crop. Gen-
erally January 10 is set as the dead line for planting,
though it is possible this year that there will still he
a good deal of planting during the second week in
January provided w^eather conditions are favorable
and there is sufficient seed for planting.

There have been almost daily showers in niost sec-
tions of the island during the past two weeks, but the
rains so far have not been generally harmful and have
liot stopped planting. The United {States Weather
Bureau reports that for the island as a whole the
rainfall for the w^eek ending December 8 w^aa about
two-thirds of normal, w^as generally well distributed
with respect to previous rainfall conditions and the
week was a favorable one for the farmers. During
the weeks Ail>onito had 1.15 inches of rain, Cayey less
than one-half inch, Juncos none and Comerio 1.38
inches.

Planting is being rushed everywhere to make up
for lost time during the early part of the season.

Luis Toro, president of the Porto Rican- American
Tobacco Compan)', who has just been here getting a
line on planting for the new crop, estimates that if seed
is available and weather conditions continue favorable
until the middle of January that there will be tlie larg-
est acreage planted in the history of the island.

{Continued on Page 18)

January 1, T924

Say You Saw It in The Tobacco World

44th year

17

L. LEOPOLD MAY BE PRESIDENT OF AMERICAN

SUMATRA

Rumors are afoot that Louis Leopold may be
elected president of the American Sumatra Tobacco
Company and that G. ^y. Hpitzner will probably be-
come chairman of the board, due to the resignation of
Julius Lichtenstein as a director of the company.

SAM GILBERT IN NEW YORK

Sam T. Gilbert, of the Webster Cigar Company,
Detroit, Mich., paid the Water Street leaf market a
visit last week and i)laced orders for a supply of leaf
for the well-known ** Webster.'*

MACHINERY A GREAT AID TO PRODUCTION

Washington, D. C.

American inventive genius, producing machinery
to do operations formerlj^ performed by hand, has rev-
olutionized our production and made possible the pres-
ent-day output of our industries, according to Julius
11. Banies, president of the United States Chamber of
Commerce, speaking last month l>efore the American
Statistical Association.

Citing typical industries in which inventions have
enlarged to a remarkable degree the production per
worker, Mr. Barnes showed how, in cigarmaking, four
operators with machines can j)roduce as much as fif-
teen could by hand, and one operator with a wrapping
machine can handle as many tobacco or cigarette i)ack-
ages as could many hand wrappers.

This tendency, said the speaker, extends through
all industry, from foundiy work and material hand-
ling to bread-baking and the manufacture of books; it
extends even into office equipment, where adding, cal-
culating and bookkeeping machines expand human
seiTice three, five and even ten times. He pointed out,
however, that this labor is not released to unemploy-
ment, but tliat it has been only througli the use of
maehinoiy that American industries could secure ade-
quate forces.

C. Ti. T;.

FRED GRIFFIN ENTERTAINS

On December IDth the genial Fred Griffin, of Hart-
ford, Conn., entertained a few of his many friends at
the Hartford Club. Following a most enjoyable din-
ner, the guests were entertained in various manners,
and all voted it a tremendous success.

New Treatment WUl Double Life of Shade Cloth

Protective treatments which promise to double
the life of tobacco shade cloths have recently been de-
veloped by the Bureau of Chemistry of the Depart-
ment of Agriculture, it is announc4?d. Tobacco shade
cloth which had been treate<l with four different pro-
tective treatments prepared by the leather and paper
laboratory of the Bureau of Chemistr>^ were used over
growing tobacco during the past season at the tobacco
experiment farm in Connecticut, and were found to
have well maintained their strength. Arrangements
have been made to use the same pieces next year, and
to compare them with untreated shade cloth used one
season which, as a rule, is not strong enough to last
through the second season.

After all
jiothing satisfies like'
a good cigar

18

44tli rear

Say You Saw It in The Tobacco World

January 1, 1924

RECENT WEATHER CONDITIONS FAVORABLE

FOR PORTO RICAN

{ConUmied from Page 16)

Demand for 1923 tobaccos is reported as nominal
with fair stocks si ill available. Buying is reported as
on a hand-to-mouth basis for the top grades except
1o a few lari^e factors in the States and with less de-
mand for the lower grades. The cigar and cigarette
factories are operating on a noimal basis for this time
of the year, with the rush for holiday goods over.

Despite ^many delays in getting the new crop
planted there is a distinctly optimistic outlook for
1924.

A MILLION CALLS FOR INFORMATION ON

FOREIGN TRADE

A record of nearly a million requests for assist-
ance for American firms engaged in foreign trade is
announced in the annual report of Dr. Julius Klein,
Director of the Bureau of Foreign and Domestic Com-
merce of the Department of Commerce. This figure
for 1922-23 is just double that for 1921-22, the pre\nous
high record. This striking increase in the demands
for sendees from the Government trade-promoting bu-
reau indicates impressively the growing appreciation
of the importance of foreign sales in maintaining
American prosperity and in relieving the possible de
pressive influence of surplus farm products and manu-
factures, the report says :

** International trade is characterized now as never
before by extreme fluidity and swift readjustment,''
Director Klein declares. ** Violent exchange fluctua-
tions, shifts in consumptive capacity and standards of
living, sudden upsets of trade balances, dislocations of
old trade routes, restrictive commercial legislation and
taxes — all these are now entailing confusing changes
of vital concern to the American manufacturer and
farmer having increasing surpluses to sell abroad.
These growing complexities must be followed and
studied if American merchants and producers are to
compete successfully wnth their foreign rivals.*'

The maintenance of a fact-finding organization
comparable to this Bureau would l>e financially impos-
sible for any private corporation, whereas the Oov-
enimen^ agency, because of the exceptional collabora-
tion it enjoys \A\\\ foreign officials, American trade
organizations and journals, and large numbers of ex-
pcTter.^ and manufacturers, has been able to handle
trade inquiries and problems at an average cost to
the taxpayer of about $2 per assignment or case.
Against this average $2 outlay, the Director enumer-
ates a long list of specific export transactions effected
through the Bureau's facilities bv individual firms,
ri.ngnig in value from $6000 up to $750,000.

The American trade and news press, according to
Director Klein, desen^es much credit for the success
of this unusual achievement in government service.
Through the cordial co-operation of leading dailies
and trade periodicals throughout the country the De-
pat tment of Commerce has placed information regard-
ing specific sales openings and trade opportunities
before a weekly audience of not less than 7,500,000.

Strengthening of the Commerce Department's for-
eign oilices, material improvement in its thij-ty-five
*^«=ervice stations" throughout the United States, the
expansion and speeding up of its statistical work, the
addit^ion of new experts for its commodity and techni-
cal divisions, and the enlargement of its domestic com-
merce promotion sen-ice are mentioned bv Director
Klein as features in tlie ])rogram of the Department
for the coming year. '^The abilitv of the Bureau to

take an elTectivo part in recent crises in the coal in-
dustry and in transportation, because it had on its
commodity stall* highly qualified experts in those lines,
ha.v boeii coiiviiiL'ing proof that experts equally well
qualified in other commodities can render unique serv-
ice ill the distribution field and will not in any way
duplicate or overlap the activities of any other organi-
zations, public or private," Dr. Klein declares in sui)-
port of his discussion of plans for the enlargement and
improvement of the staff of the Bureau.

TOBACCO DIVISION OF INTERNAL REVENUE

DEPARTMENT WILL BE SEPARATE UNIT
^ The abolition of the tobacco and miscellaneous
unit as a separate division of the Bureau of Internal
Kevenue has been announced by Commissioner David
II. Blair, to be effective from December 16.

The tobacco division will be a part of the Estate,
Capital Stock and Sales Tax Unit, which will here-
alter be known as the Miscellaneous Tax Unit and
charged with the administration of all taxes other than
income taxes. Deputy Commissioner Robert M. Estes,
111 charge of the Estate, Capital Stock and Sales Tax
Unit, will be head of the new division, and Murray Y.
Snider, who has had charge of that work for a number
of years and who, prior to the reorganization, was
assistant deputy commissioner of the Tobacco and
Miscellaneous Unit.

C L. 1j,

SCHULTE-UNITED DEAL DENIED
According to The Wall Street Journal official de^
nial has been made that the deal involving control of
the United Cigar Stores by the Schulte Cigar Stores
has been terminated. Agreement has been reached by
the two companies on the main points, but there is con-
siderable detail yet to be worked out satisfactorily to
all concerned, and there is every indication that final
agreement will be reached and the deal closed in due
time.

CLAIMS FOR DAMAGED CIGARS TO BE DENIED

Claims for indemnity involving damage to partly
filled boxes of cigars where the senders have failed to
provide cushioning material to prevent jarring and
damage will no longer be allowed, it has been an-
nounced by the Post Office Department. This decision
IS based upon the department's general policy of deny-
ing claims for indemnity on account of the damage to
insured and C. 0. D. parcels where the evidence indi-
cates that the senders were guilty of oontributorv neg-
ligence in failing to pack and wrap the parcel properlv.

Instructions have been issued that postal em-
jdoyees, in accepting cigars for mailing, must make
inquiry to ascertain whether the boxes are completely
or only partly filled, and, if only partlv filled, whether
cushioning material has been used to fill the space
from which the cigars have been taken from the orig-
inally completely filled boxes.

It is believed that sufficient tissue paper to com-
idetely fill the space left in partly filed boxes will an-
swer the purpose, but if any doubt exists in the minds
of postal employees, they are instructed to shake the
box lightly to asceHain whether sufficient cushioning
has l>een provided.

It has been requested that all postmasters involved
in the regular acceptance of cigars for mailing notifv
the shippers, particularly those who customarilv mail
cigars on trial gi\nng addressees the privilege "of re-
tuniing those unsmoked in partly filled boxes, of the
above instructions.

C. li. li.

.Tniinarv 1, V.)'l\

Say You Saw It in The Tobacco World

44tli

vear

19

TOBACCO FACTS IN WESTERN CUBA
By Alvin Fox, B. S., Plv'd Agricultural Botanist
In growing \'n« Itn Abajo tobacco, s<mm1 is taken
from (lie first growth of strong and sturdy plants and
])la(ed in plots ot virgin soil near the "fields of to-
bacco. \Vh( II the seedlings reach a proper state of
development, they are t lansplanted in the (iehls. Fer-
tilizer is selerted by chemical analysis of Inith the soil
and the tobacco whose flavor it is desired to rejiro-
duce. A mulch of from two to three inches of partly
decomposed hay is jait over the ground to ke^]) down
the weeds and to i)rovid(' vcgctaliJe matter as plant-
food.

In cutting the tobacco great care is taken that it
shall have reacind the proper degree of ripeness, rjreen
tobacco produces harsh, ncrid smoke; that which is
overripe does not work well in making the cigars; that
which the sun has cooked to a turn produces a mihl,
smooth, cool and fragrant smoke. In curing, the leaves
are sus])ende<l on poles which ai'e put in racks, first
in the sun and then in the curing barns. In the latter
they hang for several weeks, their color changing from
the green of the growing plant to the brown of the fin-
ished cigar.

When this stage of the curing jjrocess is com-
pleted, the leaves are put into heaps and left to sweat
for several days. After that they are placed in bales
of about 100 iJounds each and shipped to the storage
warehouse. There they ferment and undergo a fur-
ther curing. This process continues from one to two
years, according to the grade of the leaves, before they
are renanhd as fit to be rolled into cigars. P^rom
storage the tobacco goes to the cigar factoiy. Here the
bales are opened u]) and sprayed with clean water and
allowed to stand until each leaf becomes moist and
I)liable. After this the leaves inteiKk'd for fillers are
placed in hogsheads for further curing, Avhich requires
from two to six weeks, dei^ending on the grade of the
tobacco.

The wrapper leaves are selected with great care.
The cheesecloth under which they were grown kept
out insect enemies and protected them from heavy
rains. Any leaf that has a hole through it is retired
to the huml>ler rank of tiller material.

The tobacco lands in Pinar del Kio, Western ( uba,
are on the south side of the range of mountains that
extend through the province from east to west, mid-
way between the (lulf of Mexico and the Caribbean
Sea, in a well- watered, rolling ctmntry, full of natural
beauty and j)ossessed of a climate as mild and swet't
as the fragrance of the cigar whose raw material
grows there. The soil is chocolate-colored, from two
to ten feet deep, and gets the peculiar (pialities from
the volcanoes that oik c were active there.

Cigarmakers are einploye<l on piecework basis,
getting an agreed sum for eveiy hundred cigars made.
Each man is given an allotment of tobacco sufficient to
make a given number of finished cigars. Hundreds of
these workmen occupy a single room.

In a recent nuniher of this publication, I stated
the manufacturing of cigars in Habana.

MILTIADES MELACHRINO LEASES FACTORY

Miltiades Melachrino, Inc., have recentlv leased
a new factory at SO Columbus Avenue, .Vew ^'o|•k, t'>
take care of the increased demand foj- their *'Croco-
'ble" and 'M'ortesi" cigarette-. The offices of the
tirm are locMted at 11 Kast Fortv-fonrth Street, Xew
1 ork Cit\'.

Wisconsin Tobacco For Sale

Approximately 200 cases 1918, 1919, 1920
and 1922 Southern Wisconsin tobacco. Samples
at Rockdale, Dane Company, Wisconsin.

L. G. ANDERSON

2127 Iowa Street - - Chicago, Illinois

RETAIL TRADE NOT UP TO EXPECTATIONS

Dealers leport the retail trade to have been fair
(hniii^^ the week precedino- ('hristmas, but in most
cases was not up to expectations. Tiiere was a larger
production packed in fortieths than for several years
,\\\i\ in some parts ol* the liusiness section the cases are
stdl well tilled with them. It is a question whether
the dealers overstocked themselves or the sales feU
below iiormal for this season of the year.

Since Christmas retailers report a fair volume of
business, in fact, surprisingly better than was antici-
jiated. This nnj»:ht indicate that cigars were not dis-
tributed so genenmsly as gifts as in other vears.

However, a steady tlow of business in what is
usually the dull period will l)e of benefit to the entire
industry.

WANTS STREET ADDRESS IN ADVERTISE-
MENTS

The following letter has l)een received from the^
postmaster at Philadelphia, and we submit it for the
consideration of our advertisers:
*'My dear Sir:

'* Under date of November 18, WVIW^ this ot!ice is
111 receipt of the following communication from the
Pirst Assistant Postmaster General, Washington, D.

'In the campaign whidi we are waging to secure
the co-operation of the jmblic in addressing letters and
other mail by strrvt and miwhrr^ we wish again to m\\
to your attention the fact that many big advertisers
in magazines and newspapers do not insert in their ad-
vertisements the street and number of their place of
business.

*This causes those who answer these advertise-
ments to address such advertisers leaving off the street
and number. While such advertisers mav Ik* well
known yet the omission of the street and iiund)er in
the address is at times the cause c»f much delav in a
post office which otherwise would be avoided. Please
lake this matter up in every way possible with a view
t(» correcting it.

Mt' you are in a large city where there are such
advertisers, you can pei-soii^^ ky Uac matter before
them.

'Publicity given to this (|uestion may reach the
eyes of advertisers and assist us in correcting the evil.'
'*May I ask that yon give this your careful atten-
tion? At a later date a representative of tins office
will call to discuss the matter with you.

* *Ilespectfully yours,

**(iE()I{(;k E. Kkmp.

^'Postmaster,''

20

44th voar

THE TOBACCO WORLD

January 1, 1924

DECEMBER SUMMARY OF CIGAR AND TOBACCO

BUSINESS
Tho followinsr appears in the Januaiy issue of
The Ihti^inrsis Itrr'nw, a monthly publication of the
Federal Reserve Bank of Philadelphia, and is a sum-
mary of the December business for the Third Federal

•

Resen-e District:

Tobacco Leaf

*'Leaf dealers report that the demand for the
various grades of cipjar tobaccos is only fair and that
manufacturers are buying cautiously because of the
approach of the inventoiy period. ITowever, sales
compare favorably wnth those of December, 1922, and
are satisfactory for this time of year.

**The Lancaster tobacco market has been fairly
active, and sales of moderate size have been made.
Prices are very firm. The 1922 Pennsylvania wrap-
pers are sellinfr at from 28 to .^2 conts per pound,
actual weiffht, and fillers at from 10 to 14 cents. Pack-
ers have been buyins: the new 1923 Pennsylvania to-
bacco in considerable quantities durinsr the month, and
they estimate that the .s:rowers have sold 25 to 30 per
cent, of the new crop. Wrappers in the bundle are
sellins: at from 18 to 23 cents per pound and fillers
at from 5 to fi cents. The quality of the 1923 crop
is much superior to that of the crops of 1922 and 1921
and better than the averacre. The leaf is larsre, is of
pood bumins: qualitv, and has cured very well. Leaf
spots and discolorations are more prevalent than they
were last year, but the quality has not been ^eatly
affected bv these.

'*Tn Wisconsin the Co-operative Tobacco Pool has
announced its prices for the 1923 crop, and several
million pounds have l>een sold to Eastern bnvers. The
prices of Wisconsin tobacco are slisrhtly hiarher than
last year's, because of the heavy iniurv to the crop by
earlv frosts. The Connecticut shadeirrown and broad-
leaf market is fairlv active, manv buyers havin.fi: in-
spected the new cron at TTartford and purchased mod-
erate quantities. The nnalitv of this crop is very
srood, and the prices announced bv the pool are the
same as or slisrhtlv above those of 1922.

'*The new crops of Ohio. (reorGria and Florida ci-
p-ar tobaccos are in srood demand, and tho nualitv of
iho^o is said to be the finest ever sro^'n. Withdrawals
of SJumatra Java, and TTavana tobacco from the ware-
houses have been fairlv hen^^ durins: the month.

Cigars

** Despite the fact that manufacturers have re-
ceived numerous rush orders for Christmas delivery,
the demand for cigars is not as heavy, in general, as
it was in November. But the majority state that busi-
ness is better than it was in December, 1922. A few
larjye manufacturers of Class 0 and Class D cigars
are oversold, and because of their inability to supply
JToods in time for Christmas have been obliged to re-
iect many orders. However, most of the producers
have been able to meet the demand and could actually
supply irreater needs were they operatins;' at capacity.
The majority of those manufacturers who were heav-
ily oversold last December, have sreatly increased
their manufacturing: capacity durine this year and can
now fill orders more rendilv than they could a vear
ago. The average of operations in this district is
lower than it wns in November, the larce manufactur-
ers operating at about 80 r)or cent, and the smaller at
about 65 ytor cent. Cisrar jobbers report that the de-
mand is crreater than it was last month and slightly
better than in December, 1922.

''Domestic production of cigars for the first ten
months ol' this year exceeded that for the same period
of 1}>L>1 and 1!)22, hut was less than for the first ten
months of 1920. Cigarette i)r()(hiction for the first ten
months of 192i> was the heaviest on record; in fact,
cigarette production has steadily increased annually.
Our imports of cigars for the first ten montlis of this
year were large, and exceeded those of tlie same period
n\' 1922 and 1921, but were smaller than those of 1!)2.).
Cigarete exports have been enormous an<l exceed those
of the tirst ten montlis of 1921 and 1922; but tliey are
eonsi(hral)lv less than thev were in the same period
of 1920.

"Cigar prices are firm and unchanged. Some
grades of tobacco leaf, particularly Tfavana and Porto
Bican, are slightly higher than they were a month
ago ; but prices of other grades show little change. All
grades of cigar tobaccos, however, are higher than
thev were a vear ago. Finished stocks at most fac-
tories are light and the supplies of raw materials mod-
erate. The supply of all kinds of labor is adequate,
and wages remain unchanged. Collections range from
fair to good and show little variation since Novem-
ber. ' '

N. C. L. T. A. ENDORSES MELLON PLAN

The following resolutions have been adopted by
the National Cigar Leaf Tobacco Association and
copies fonvarded to Secretary Mellon, W. R. Green
and Senator Reed Smoot:

"Whereas, Secretary of the Treasury Mellon in
a letter to the chairman of the Ways and Means Com-
inittee has advocated a comprehensive plan of tax re-
duction to become ett'eotive January 1, 1924; and

** Whereas, the industries of the entire country
are heavily overburdened by existing revenue laws and
their expansion is restricted by drastic income tax
levies that make it impossible to obtain this necessary
capital for extensions; therefore be it

*' Resolved, that the National Cigar Leaf Tobacco
Association hereby expresses its hearty api)roval of
the so-called Mellon plan of tax reduction and earn-
estly petitions Congress to promptly enact the neces-
gaiy legislation to render effective the recommenda-
tions of the Secretary of the Treasury; and be it fur-
ther

* ' Resolved, that copies of these resolutions be for-
warded to Hon. Andrew W. Mellon, Secretary of the
Treasury, and to Hon. Reed Smoot, chainnan of tho
Senate Finance Committee, and Hon. William R.
Green, chairman of the House Committee on W^ays and
Means."

BOBROW BROTHERS ENTERTAIN SALES FORCE

The out-of-town salesmen of Bobrow Brothers
were called to Philadelphia to be entertained and at
the same time to attend a conference where plans were
laid before them for a strong campaign on **La To-
sella" for the year 1924. The *'La Tosella'' is a com-
paratively new cigar, it being on the market a little
less than a year, but it has Ix^en steadily increasing
in popularity since its introduction. The salesmen
were entertained on Decem1>er 29th with a theatre
party and a dinner at the B'ellevue-Stratford in the

evening.

January 1, 1924

Say You Saw It in The Tobacco Wobld

44th year

21

l1r^1rr•^1l«^1r«\1r^^1r«^1rr8^1rA^U/»^1r^ii^1r/i^1r/1»^1r/'*^1r^*^|y•v,

RELIABLE FIRMS OF

YORK, PENNA

"When you know your goods are right, stand firm be-
hind them and push them along, let the world know about
your product, advertise the fact and get the results."

H. G. BLASSER & CO.

PACKERS AND DEALERS

Leaf Tobacco

FANCY FLORIDA and GEORGIA WRAPPERS

Stripped and Booked Penntjlvania and Ohio Tobacco*

Samples and quotations cheerfu/lp submitted

Robert Schubert Co<

124 MAIDEN LANE, NEW YORK

SUMATRA and HAVANA

York Office, Queen and York Streets

C. S. GABLE

CIGAR MANUFACTURER

Main Factory and Office, Queen and York Stt.

Branch Factories : Strinettown, Pa.; Jacobus, Pa.

Maker of "FORUM" Mild Havana Cigar, *' DOUGLAS FAIR-
BANKS," "CERTIFIED CHECK" and "HAMILTON FISH"

C. H. Plitt Cigar Co.

MAKERS OF

"Casilda" Cigar," 10c and up
"20th Century," 8c "New Century," 8c

CIGARS OF QUALITY

\>9wmi>9Ji\>9fii'^i\>«j^^miimimi\mmimimimii>Siiim

YORK COUNTY GROWERS TO EXHIBIT

York County, Peiiiisylvaiiia, tobacco growers are
the latest group exhibit addition to the Second Annual
Tobacco Industries Exposition to be held National
Tobacco Week, January 28th to February 2d at the
Seventy-lirst liegiment Armory.

Following the lead of their president, B. M. llani-
gan, of the East Prospect (Pa.) Cigar Company, the
Vork County growers and manufacturers are accpiir-
ing exhibit spaces in the Tobacco Exposition for their
individual business enterprises and also to provide a
foundation for national exploitation of York County
tobacco.

This makes an important addition to the list of
district or growers' exhibits in which educational prop-
aganda will be disseminated as to relative values,
merits and recommendations of the different qualities
of tobacco, inchiding Connecticut Valley, Porto Rico,
Philipi)iiies, Sumatra, Java already listed as exhibi-
tors in tlie exj)osition and York County, Havana, Cuba,
and otliers arranging to be represented.

The Philippines are actively arranging an exten-
sive social program to supplement the extensive distri-
bution of free samples of Manila cigars. A native
festival and banquet are among the features to be pre-
sented during the week of the exposition and a beauty
contest is now being conducted to find the prettiest
Filipino-American young lady to preside over the Phil-
ippine exhibit during the week.

Keen interest is already displayed throughout the
country in the various celebrations that will be re-
corded as features of the Exposition, the three hun-
dredth anniveisary of the systematic cultivation of
tobacco in America, the one hundred and twenty-fifth
])irthday of the American cigar and the two hundredth
aftijiyeitiS§,ry of the meerschaum pipe.

The annual convention and banquet of the Asso-
ciations of Tobacco Salesmen of the United States
promises to be the biggest event of its kind ever held,
accoi'ding to the statement of President Jonas Ollen-
dorff.

• )•)

441 li Near

Say You Satv It in Thk Tobacco \Vori.d

THE OUTLOOK FOR 1924

Jiulniiiu- Iroiii all iinlicatioiis, and ri-(Mii llic i»i*c'al
.slii<l('s made in all iiulustiial ('iiltTpi iscs in ll)*J*J and
VJ'2'.\ I here is t'Nt'iy r<»as<»n to hope lor continued and
^lowin.i*' piospeiity duiinjn' the coniinj:: year.

To <|in»te I'ldni the report ol' Secretary Mellon,
ol* the TreasuiN Department:

" La ho I* has heeii in slron*^ (h'mand and in
most hu-alilies lully employed. In tiie |)rineipal
nianuraetuiinL»- industries the volume ol' uroihic-
tion has heen the nuatest in our liistorx'. 44ie
trallic hainlled hy tlie railroads lias surpassed all
I'eeoids. The attivity in huihhni; operations
which developed in ]\V22 has continued at a rate
wliich will piohably make the total expenditures
in this line in D'J.'J .^leatei- than in any i»revious
year. The railmads have made lar«»('r capital out-
lays Tor new ecjuipment than in many years, l>e-
si(h's hheral expenditures Tor hrinnini* old ecjuip-
ment to a high stanchird ni' efiiciency. Tlie auto-
in(»tive intlustries have also been esi)eciall\ note-
v>orthy i'ui- prosperity, and in this connection it
is j)r(»per to add that ]iii;hway construction has
heen an imp(»rtant factor in the employment situ-
ation.

"These have been the outslandini*- features
of mir in(histrial revival, their inlluence extend
inu: to all the other industries and having; nnich

to do with tile geiiural recoveiv of euuiidouce.

• « • *

"The crisis of 1921 was one of fte tnost se-
vere this count I y has ever experienced, due to the
fact that the C4)nditions were world-wide, with
trade every wheie dislocated and industry in dis-
tress. This state (»f alTairs was the natuial out-
come of the great war and the social disturbances
and international controversies which ensued. Not
in the history of the modern world, since the coun-
tries have become in high degree nnitually de-
pendent, has such a state of confusion been known.
The conditions wcie unj)recedented and, there-
fons the uncerlaintiis were many and contrilmted
to a state (>f alarm and demoralization. Out of
these (<»nditions this country in the last two years
has made a remaikabic re(M»veiy, and one which

should inspiii> c-onlidence for the future.

* • *

*Mn looking forward t(. lI)iJ4 it ttppenrs tlnit
the factors which have Ix'en most influential in
the revival that has taken place are likely to re-
main elective, at least in considerable degree. It
may be that the country will not ])uild as many
dw(41ing houses or freight cars as in H)L\S, but
there is leason to believe that much construction
work is under ctmsideration and with stabh» con-
ditions will go forward."

Becietary Ibu.ver, of the r)e])artment of (\.m-
rrYofec. is e^jually optimistic about the outlook for the
future, fie says in his last amnial report:

"The fiscal year (July, 11)22, to June, VJ'S.l)
\vt%n maiked by complete recovery from the great
slump of 1!)21 in all branches of industry save
agricultuie, and even in agriculture there was
some improvement. This recoverv had found
a Bpeeial impetus in the activity of "building, rail-
v»«y, wid «fcher types of construction resulting
from postponement during the war. It spread,
however, to industry in general, so that the con-
tinuance* of business activity is not dependent
upon the maintenance of an espial measure of
building construction hereafter.''

damiaiy 1, ll»24

With respect to our own industry, an examination
of the tables and chai'ts contained in this Ii(U(unrh'r
will leadily show that both cigars and cigarettes have
made advances this yeai' over 11)22, cigarettes being
the larger gainer, and these, cou|)led with the gains
1 ladi' in 11)22 over 11)21, make the i-esults more gratify-
ing and the future more reassuring.

Wind is of important signilicance is ihe fact that
the largest increase in cigar consumption is to Ixj
f<M'nd not in the lower-i)riced goods but in Class (J,
wliirh undoubtedly is an added indication (d' prosper-
ity anuMig the consuming public.

Tax reduction, which Secretary Mellon has so ur-
gently recommended, and which an overwlndming i)ub-
lic sentiment is so forciblx demanding, will proI)ably
be effected before long, and this cannot but add to the
general prosperity of our country.

Let us, therefore, hope for added im[)rovements
in the conditions of all branches of our industry and
foi general prosperity all around.

ENRIQUE PENDAS RETIRES
I*]nii(iue IVndas, one of the best-known cigar
manufacturers in Tamjm, and one who has stood at
the top of the profession for many years, has an-
nounced his retirement from the cigar business as of
January first.

Mr. Pendas is one of the ohiest cigar maiuifactur-
ers iu Tampa, having come to the city originally as
manager for Y. Pendas iV: Alvarez. More recently he
has been manager of the Havana-American Companv
lactoi les.

The activities of Mr. Pen<las passed far and be-
yond the confines of the cigar factories with which he
has been connected. He always had at heart the best
interests of the city of Tampa and the cigar industry
as a whole.

The activities of the Cigar Manufacturers' Asso-
ciation of Tampa ami the success that has attended
their movements are in a huge measure due to the
continued efforts of Mr. Pendas. He is an outstand-
ing figure in the cigar industry in Tam])a, and so long
as he lives, even if in retii-ement, will Ir' remembered
for what he has done toward the progfress of the in-
ustry.

qOW^tESS iWCrRlASES approi^iations

l)es])ite the fact that the Patent Office is many
months behind in its work, oidv a verv slight increase
IS ma(le m the appropriation for that branch of the
Inti'rior l)ei)artment, and no provision is made for
a<lditional employees, although the (V)mmissioner of
Patents for several yeai's has stressed the need of en-
larging the force.

Kstinnites for the ])ostal service indicate that
Ihere are fewei* ln«8os in the mails than in ])ast years,
only >i^4,r)<K),(MM) IxMiig asked for payment of indemni-
ties for the injury or loss of doniestic registered, in
Kured and collect-on-deliveiy mail, a decrea,se of
$500,000 from the present appro])riation, while a re-
duction of :|Jl5,(KK> is made in the fund for payment of
indenmiUes on international mail, f^p whicli }r(;0,000
is asked.

A slight reduction is made in the appropriation
("or the activities <d' fli(» Fe<leral Trade Ccmnnission,
itJl)r)0,000 being asked fiu* the coming fiscal year, as
compared with the current a])propriation of H^ 1,0 10,000.
Al)pro])iiations for the Tnlerstate Commerce Commis-
sion ai-e also curtailed, $4,2fi2,2S4 being i)rovided,
against the present allotment of >r),20.3,8CO.

f

Jamiary 1, 11)24

Say Yoj> Saw It in The Tobacco World

44th year

23

Business Building

{Continued from Page li)
Therefore, watch your town, watch your street,
watch your location. Watch the actions of this great,
big, l)usy, hustling, crazy world. (Jet the vision to see
the changes before they occur, and take advantage of
them. Thus, perhaps you slumld buy your store to-
day for a trifle, and ton years from now sell it for a
small fortune.

Ct3 Ct3 Cj3

Twenty-ffiree thousand I^ail mcMt^nts went
broke last year in these United States, w-hich is some-
thing like seventy-five each and every day.

The Hansard Bureau of Business Research sought
to ascertain the causes of this unfortunate condition
of affairs. Most of the unfortunates w'ere iinn in the
belief that insufficient capital was the cause. But the
investigators found otherwise.

They found that many did not know what it cost
them to do business. They supposed it w^as much less
than the actual fact and they were selling many goods
at cost, under the cheerful belief that they were mak-
ings interesting profits.

A great many purchased in quantities entirely too
large, being often led thereto by the tempting price of
quantity lots. The result was that their goods became
sho]>woni, out of stjde, and the merchants were obliged
to close them out at losses, besides tieing up capital
which could have been profitably employed enlarging
the assortment of goods handled.

Other merchants relied on their own .iudgment and
preferences when buying. Perhaps this was natural,
because their judgment was trained and they knew
what customers should want, but people don't do as
they should, and these merchants thus had slow^-sellers
on hand.

Today business is a game of skill and knowledge.
It is absolutely necessary to keep posted, on goods,
on markets, on the whims, prejudices and fashions of
the buying public — to train and refine our judgment
and to play the game with the l)est efforts we can
smomon.

PASBACH-VOICE OPENS NEW ENGLAND OFFICE

Announcement is made by Jacob A. Voice, sec-
retary and general manager of the Pasbach-Voice
Lithographing Comi)any, Inc., of the opening of a New
England office at 605 Old South Building, Boston,
Mass., in charge of Mr. N. Frankenstein.

Mr. Frankenstein has manv vears of active and
capable selling experience. The ac<|uisition of Mr.
Frankenstein should prove of mutual advantage to the
eigar manufacturers in New Phigland as well as the
]*asbach- Voice organization, who have long since
demonstrated that they know the cigar manufacturers'
requirements in the lithographic line.

CLASS A AND B LOSE IN NOVEMBER PRODUC-
TION

The Mlownif wnnparative data of fff^pflid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of Internal Revenue colleotions

for the month of November, 1923. (Figures for No-
vember, 1923, are subject to revision until published
in the annual report.)

Products Nov. 1922 Nov, 1923
Cigars (large)

Class A No. 249,140,512 227,505,993

Class B .No. 155,083,838 140,284,605

Class V, No. 256,984,649 261 ,567,142

^ 'lass D No. 1 2,703,642 14,765,930

Class K No. 5,387,661 6,563,743

Total 679,300,302 650,687,413

Cigars (small) No. 50,966,800 45,522,900

Cigarettes (large) ...No. 1,819,058 1,597,410

Cigarettes (small) ... No. 4,524,272,177 5,361,418,627

Snuff, manufacturwL.lbs. 3,196,863 3,232,264

Tobacco, m'factured, lbs. 30,640,668 30,148,185

Note: The above statement does not include tax-
paid products from Porto Rico and the Philippine
Islands. This infoi*mation is shown in supplemental
statement.

SUPPLEMENTAL STATEMENT

Tax-paid products from Porto Rico for the month
of November:

Products
Cigars (large)

Class A No.

Class B No.

Class C No.

Class D No.

Class E No.

November, 1922 November, 1923

10,106,250

2,257,725

5,757,560

18,750

2,500

9,688,900

1,275,500

4,033,040

15,025

100

Total No. 18,142,785 15,012,565

Cigars (small) No.

Cigarettes (large) No.

Cigarettes (small) No.

2,000,000
45,000
40,000

2,000,000

210,000

46,400

Tax-paid products from the Philippine Islands for
the month of November:

Products
Cigars (large)

Class A No.

Class B No.

Class C No.

Class D No.

Class Yi No.

November, 1922 November, 1923

21,673,515

329,280

195,902

825

952

14,262,508

485,780

107,090

2,665

1,355

Total No. 22,200,474 14,859,398

2,100

95,880

645

* • • • •

79,980
16

Cigarettes (large) No.

Cigarettes (small) No.

Tobacco, manufactured, .lbs.

Note: Quantities of tax-paid products shown in
above statements are indicated by stamp sales reported
for the month.

Repeal of Tobacco Excise Taxes Advocated
The repeal of the excise tax on cigar or cigarette
holders, i)ipes, humidors and smoking stands is pro-
%'ided in a l)ill introduced in (^ongress by Representa-
tive Clancy, of New' York.

LINZ.

24

441 Ii voar

Saff You Saw It in The Tobacco World

January J, 1924

Du Pont

"A BETTER
CIGAR

for lOc

ft

After all
Tiothing satisfies Hke^
^ a good cigar

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

€t

BEST OF THE BEST

'

99

M.nuf,c».r,. br ^ SANTAELLA & CO.

Office, 1181 Broadway, Now York City

FACTORIES: Tampa and Keu Weal. Florida

/ftembers ot tbc tnOuetr^ ate corMall^ invlteO wbeit tn
pbilaDclpbta to maftc tbc officce of

Ilbc tobacco lKIlorl&

INlt bcaDquartcM, anD to mahc uec ot out sctvtcca
tn ant> aiiD all wa^e. f ot contctcncea a ptivatc ofBcc
will \)c placed at tbcit oiepoeal, It oeatteO. "Rcmembec
tbe a&Otese, 236 Cbcetnut Stteet, pbilaDelpbia, pa.

"Cclcpbonc, ^om^ar^ 1768

Tobacco Show Notes

lA'schcy-Myers (Company, Sport Pipe ('ompany,
John J^akor Tobacco and CMgar Machinon' Company,
Tolmcco Leaf .nid the Jay Boo Animated Advertisinj<
('ompany are amon^" the new exhibitors who have
sillied lor si)ace during the ]>ast week in the Second
Annual Tobacco Industries Exposition, to be held
Januaiy liStli to February 2d, at the Seventy-first
Jii'uiment Armory, New York, according to announce-
ment from the sliow committee headcpiarters at the
Hotel McAlpin.

The convent i(m and bancpiet of the National Board
of Tobacco Salesmen's Associations, the banquet of
the Pliili])pine Tobacco interests and the national con-
vention of the National Order of Pipe Smokers are
among the s])ecial events of features already definitely
set to be field in conjunct iim with the Tobacco Exposi-
tion.

A complete Service Bureau with Spanish, Por-
tugese and other interpreters will be one of the many
new features.

E. J. Harvey, of the Centro Pan Americano, will
be in charge of this Bureau, which President Ilariy
(^)clirane, of the National Exposition Company, states
is to be a feature this year, to take care of the condi-
tion that frequently arose in last year's Exposition of
S]ianisli and other "visitors being unable to get informa-
tion and to inspect the exhibits properly and to give
the exhibitors the business they had intended giving if
thev had not found everybody too busy to aid them in
finding what they wanted. The Service Bureau will
solve this problein in the interests of all visitors and
all exhibitors in the Exposition.

A Pipe ^Fuseum is now one of the conteniplated
features of the Second Annual Tobacco Industries Ex-
position.

The two hundredth anniversan- of the Meer-
schaum Pipe will be a part of the ])ipe division of the
Tobacco Industries P^iXposition. The story is that at
the end of 1723 in Austria (Vmnt Andrassy gave a
piece of meerschaum to a shoemaker who spent his
spare time carving pipes, and this was the first
meerschaum pipe. . ...

The discoverv of the briar root for pipes is inter-
cstinglv told by Mr. Herbert Dunhill in a stor>' that a
devotee of the meerschaum pipe broke his favorite
.bowl in a visit to Corsica and in looking around for
something fr<mi which to carve a new pipe discovered
the briar root in 1^44-1845.

An interesting displav of old pipes to show the
development of this branch of smoking is conceded te
be a most interesting feature of the exposition that will
^ of value to the trade as well as the general public

The one fttmdrw! and twenty-fifth ]>irthday of the
American cigar is one of the most important featured
of National Tobacco Week, and the program of tlie
Tobacco Industries Exposition, to be held in New York
that week, particularly as the first American cigar
wa« provided by a W( man, a Mrs. Prout, of Sout|
■\Yindsor, Conn.,* who experimented in 1799 and placed
the cigar, as it is known today, in the market in 1^1.
It is estimated that the cii^ar has now grown to Ml
output exceeding 10,0f^(),00(M)00 annually.

January 1, 1924

Say You Saw It in The Tobacco World

441 h year

25

ARGUELLES-LOPEZ & BRO. INCORPORATES

After January 1, 1924, the firm of Arguelles-
Lo])ez iV: P>ro. will add "Inc." to their firm name.
This is brought about through the taking <>f five
veteran emi)loyees into the linn as a reward for faith-
ful service, and will in no way affect the business policy
of this old established firm. Tlu)se now comprising
the firm are: (\'lestino Lopez, one of the three men
who founded the business in IHHS; V. AVidmer Haas,
office manager; Kobert E. Breeder, who has covered
the Southern territorv in the capacity of salesman for
a number of years; Antonio IjO])ez, ,Ioa(iuin Flores and
(^ipriano Lopez. They will continue to manufacture
the famous "Tadema" cigar.

TIPS FOR TAXPAYERS

January 1, 191:4, marks the l>egimiing of the period
for filing income tax returns for the year 1923. The
period ends at mi<lnight of March 15, 1924. Heavy
penalties are provided by the revemie act for failure
or willful refusal to make a return and pay the tax on
time.

Form 1040A, heretofore used for reporting net
income of $5000 and less, from whatever source de-
rived, has been revised in the interests of the largest
class of taxpayers — wage-earners and salaried p<'r-
sons. Reduced from six pages to a single sheet. Form
1040A is to be used for reporting net income of $50(K)
and less derived chiefly from salaries and wages. Per-
sons any ])art of whoso income is derived from a busi-
ness or ])rofession, fanning, sale of property or rent,
though the amount is $5000 or less, will be required to
nse the larger form, 1040. The use of Form 1040 is
refjuired also in all cases where the net income was in
texcess of $5000, regardless of whether from salary,
business, profession, or other taxable scmrces.

NEWARK T. S. A. MONTHLY MEETING

Laughter, good-natured sallies back and forth,
witty sayings, and mild criticisms were displayed at
the montiily meeting of the Tobacco Salesmen's As-
sociation of Newark, N. J., No. )>, which was held on
Friday evening, December 21st, at the Hotel St.
Francis, Newark, N. J.

AtTable Edward Cory, president, called the meet-
ing to order promptly at H.45 P. M. The most wonder-
ful bunch in the country were there; in fact, the best
attended meeting that No. .3 has had in over a year.
Every officer was in his station, and every member had
Something to say for the welfare of Tobacco Sales-
men's Association.

It was unanimously decided to hold an ofien meet-
ing on Friday evening, Febniary 18th, at the Hotel
St. Francis. Newadk, N. J., and each and every mem-
ber of the Tobaccf* Salesineirs Association is cordially
invited to attend, and to bring with him another to-
bawo salesman or two, so that he too may be imbued
with the spirit that prevails in the life of the associa-
tion, and he will want to iK'Come a mover in that great
association.

The house committee has pnimised a varied enter-
tainment consisting of songs, dance, monologues and
music. Refreshmcids will also l^ .served, winding ^p
t^e evening with goc»d cheer.

The Hk^ui for Nttr % m **Ev(»ry ^rcmher Get a
^mbur."

WAITT & BOND

Blackstone

CIGAR

Havana

Filler

Absolutely!

GONZALEZ & MENDEZ, Inc.

CLEAR HAVANA CIGARS EXCLUSIVELY
TAMPA, FLORIDA

EDW. WODISKA, General ReprcKntallv*

!H:

TADENA

HAVANA
CIGARS

Argiielles, Lopez & Bro.

MAKERS
General Office and Factory, TAMPA, FLA.

Eastern Office Wftrehoui*

222 Pearl St. Itarana

New York Cuba

44tli ^<jti

9^ Ton Stiw II IN TiiM Tuhauoo Woma

Jiitiimry 1, 11124

♦ fliilWIHi' ItiMM l%\\ illillWlliilllM, titlll t'liMH 111! g^l

^iiuli^ iiiniii ih all niihiMttitil oiili'ipi i •»<••« in l!»l!- iiihI

l:> , iImIi I^ i\i I\ Mll«»t»ll !«» ln»|H« rtir iNHltitllllHl Mini
>ili»^ll»^ |iHm|M Ills lllirilltf llli rniiiilijr VWIf,

In •|ii.»l« finilii tin* n|Miil iif HiHTi'tnn Mi'lhili,
of til"' Tua^m > ht'pai ItiM'iil :

"Liihni iia» Ihi'Ii ill Htitiiig iIciimiIhI iiimI ill
iiiD^I hMtiliticH iiiii> «'iit|i|(iVtHl* III \\iv pi'iiicMpiil
tihitiuiiK tin iim iiMhiNtiii»M tltv vttlunii (H innduc-
liiMi li.is I'll II ihi- minlrNf ill mil' hinlnrv. TIn'
tranic liMiiiiliil li> the railiiuMl.H linn Mirpa.H.scd nil
riH'niiU. Tlh' aiti\ity in hiiildinu npi'iiitioiiH
wiiii'li «h'\ t'lMpiil in IIJ'J'J lian continuiMl at a rale
whit'li will pM»habl> iiuiko tin* total fXpiMidituruH
in this liiir in I'J'Jil uMati-r than in any previous
.vi'ar. Thi' raihnad.s havf ina«h' Iai,y«'r i'a|>ital n\it-
4ayp for Ihw <'«|uipim'nt than in many yearn, Ik'-
ilcl0» lilH»rHl «'\p<'iMlilm<'s \'ov hrinuiiiK <>1<1 iMjuip-
riHMit fii a hiuh slaialai'd nl' I'tlicioncv. Tlit' autu-
Jiiulivu indusli ii's have also Imh'II (»sp«'ciall\ iioti*-
wnrtliy for fminportty, and in this coniu'etioii it
i,v piupcr to add tliat hiyhway const ruction has
l»et»u an iniporiant I'actor in the cniployinciit situ-
ation.

''These lia\<' heeii the outstanding t'c-atures
of our imlustrial revival, their iniluence extend
inn tc» all the other industries and having much
to <|(> with Mie j?oiieral recoveiy ol" contideuce.

"Tim erma ^WK was (»ne of the most se-
vetj* this count ?y has ever experienced, <luc' to the
lact that the (onditions were world-wicle, with
liade (»vervwhen' dislocatj'd and industry in dis-
tichs. This slate ol" atTairs was the natural out-
c(»me of tho great war and the social disturbances
and int4*riiatioual (ontroversies wliich ensued. Not
in tlie history of the modern worhl, since the coun-
tries have iH-coine in hinii degree nuitually de-
|>c»ndciit, hHR such a state of contusion l)een known.
The conditions Wf»re unjirecedented and, there-
I'oir, the uii(i*rtaiiiti( s were many and contributed
\n a statf of alaiin and demoralization. Out of
these ( iiiuliiioiw this country in the last two years
has made a remaikable recovery, and one which

should inspiie wmtidenee for the future.

• • «

*'ln lo<.kin,u- forward to 1924 it appears that
the faoUMs which have l»een most influential in
tk» revival that has taken place are likely to re-
main t»ffiHMive, at least in considerable degree. It
may be that ike country will jiot build as many
tlwelliim hoUHUi or freight cars as in 19:2:?, but
there is leason U> beliove tliat much construction
work is under consider atioii and with stable con-
flitloiis will i:(» forward.-*

HiHiretary Hoover, of the Dcparfment of Com-
merce, is «|ually optimistic about the (.utlook for the
tut lire. He says in his last annual report :

"The lisral year (July, 1922, to Jxxm, IW3)
was inaikiMl by complete rwovery from the great
sinnii! of lirjl in h|1 branches of industry save
ajci'ieiilhire, and even in agriculture there was
mmip iinpiovenient. This rwoverv had found
a -pemal iinpetWK in tbo activity of "buildinir, rail-
way, ajid other ty|K>« of TOUstructioii resulting
rwmi |Ki«t|MmeiMent during the war. It sprea(i,
however, N inilustry m j^neral, m that the con-
timinner r,f ImHiiK'Bi aetivity is not dependent
nptm tile iMaiutenanw of m (Mpial measure of
lmik!iii» eo«»truetiou liereafter.'*

Wilh icMpeet to Miir i»wii iiiUiiNtry, an e.\aininatioii
of Hie lahh»H and chart •* conlaiiiecl in this liavomvhr
will M«a<hly nhow that iMith oiicarn and ei^nretteK have
made a«lMince?« thiN yt»ar ovt'r IJI22. cigain»tteH boiiin
(he liiiger gainer, aial %\wm\ eoupled with the gaiiiM
made in l!»22 over l!>2l, make the reMulls more gratify-
ing and the future nion> reasHuring.

Wiiiii in of important HigniHcanee is the fact tliat
the largest iiiorease in cigar coiiHumption is to be
found not in the lowerprieeil goods but in Class C,
which undoubtedly in an a<lded indication id' prosper-
ity among the consuming public

Tax reducti(ni, which Secretary Mellon has so ur-
gently recommeiHh'd, aiul which an overwhelming pub-
lic sentiment is so forcibly denninding, will probably
be efTected before long, and this cannot but add to the
general prosperity (d' our country.

Let us, therefore, hope for added imi)rovements
in the conditions of all branches (d' tiur industry and
foi general jnosperity all arcmntl.

January 1, 1924

Say You Saw It in The Tobacco World

44th year

23

ENRIQUE PEN DAS RETIRES

Enrique IVndas, one of the best-known cigar
manufacturers in Tampa, and one who has stood at
the top of the profession for many years, has an-
nounced his retirement from the cigar business as of
Januarv first.

^Ir. Pendas is one of the ohlest cigar manufactur-
er« in Tamj)a, having come to the city originally as
manager for V. Pendas & Alvarez. More recently he
has Iwen manager of the Havana-American Company
factories.

The activities of Mr. Pendas passed far and be-
yond the tH)nfines of the cigar factories with which he
has been connected. He always had at heart the best
interests of the city of Tampa and the cigar industr}^
as a whole.

The activities of the Cigar Manufacturers' Asso-
ciation of Tampa and the success that has attended
their movements are in a large measure due to the
continued eil'orts of Mr. Pendas. He is an outstand-
ing figure in the cigar industry in Tampa, and so long
as he lives, even if in retirement, will Ik' remembered
for what he has done toward the progress of the in-
usti V.

CONGRESS INCREASES APPROPRIATIONS

J)espite the fact that the Patent Office is many
months iH'hind in its work, only a very slight increase
is made in the approj)riation for that branch of the
Interior Department, and no provision is made for
additional employees, although the (Vmmiissioner of
J*atents for several years has stressed the need of en-
larging the forcc».

Estimates for the postal service indicate that
{here are fewer losses in the mails than in pa*st years,
only j|;4,r)(M),(KK) being asked for payment of indemni-
ties for the injury or loss of domestic registered, in
sured and collect-on-deliveiy mail, a dc»crea,se of
$500,000 from the present a])pro])riation, while a re-
duction of j(;15,fKK) is made in the fund for payment of
indenmities on inteniational m«'iil, for which $60,000
is asked.

A slight reduction is fftade in the appropriation
for the activities of the Federal Trade (Commission,
ii'9r)0,(KK) being asked for the coming fiscal year, as
compared with the current appropi-iation of $1,010,000.
Apjjropriations for the Interstate Commerce (^omniis-
«ion «rfe also curtailed, $4,2()2,284 being provide<1,
against the present allotment of $5,20.3,860.

Business Building

{Continued from Page 14)
Therefore, watch your to\\ii, watch your street,
watch your location. Watch the actions of this great,
big, busy, hustling, crazy world. Get the vision to see
the changes before they occur, and take advantage of
them. Thus, perhaps you should buy your store to-
day for a trifle, and ten years from now sell it for a
small fortune.

^^^M^m ^b^J^a ^K^L^

Crj Ct3 Cj3

Twenty- three thousand retail merchants went
broke last year in these United States, which is some-
thing like seventy-five each and eveiy day.

The Hai-vard Bureau of Business Research sought
to ascertain the causes of this unfortunate condition
of affairs. Most of the unfortunates were firm in the
belief that insufficient capital was the cause. But the
investigators found otherwise.

They found that many did not know what it cost
them to do business. They supposed it was much less
than the actual fact and they were selling many goods
at cost, under the cheerful belief that they were mak-
ing interesting profits.

A great many purchased in quantities entirely too
large, being often led thereto by the tempting price of
quantity lots. The result was that their goods became
shopworn, out of style, and the merchants were obliged
to close them out at losses, besides tieing up capital
which could have been profitably employed enlarging
the assortment of goods handled.

Other merchants relied on their own judgment and
preferences when buying. Perhaps this w-as natural,
because their judgment was trained and they knew
what customers slwnhl Avant, but people don't do as
they should, and these merchants thus had slow-sellers
on hand.

Today business is a game of skill and knowledge.
It is absolutely necessary to keep posted, on goods,
on markets, on the whims, prejudices and fashions of
the buying public — to train and refine our judgment
and to play the game with the best efforts we can
summon.

PASBACH-VOICE OPENS NEW ENGLAND OFFICE
Announcement is made by Jacob A. Voice, sec-
retary and general manager of the Pasbach- Voice
Lithographing Company, Inc., of the opening of a New
England office at G05 Old Soutli Building, Boston,
Mass., in charge of Mr. N. Frankenstein.

Mr. Frankenstein has many years of active and
capable selling experience. The* acquisition of Mr.
Frankenstein should prove of mutual advantage to the
cigar manufacturers in New England as well as the
Pasbach-Voice organization, who have long since
demonstrated that they know the cigar manufacturers'
requirements in the lithographic line.

CLASS A AND B LOSE IN NOVEMBER PRODUC-
TION

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of Internal Revenue collections

for the month of November, 1923. (Figures for No-
vember, 1923, are subject to revision until published
in the annual report.)

Nov, 1922 Nov. 1923

Products
Cigars (large)

<^'lass A No. 249,140,512 227,505,993

Class B , No. 155,083,838 140,284,605

Class C No. 256,984,649 261 ,567,1 42

Class D No. 12,703,642 14,765,930

Class E No. 5,387,661 6,563,743

Total 679,300,302 650,687,413

Cigars (small) No. 50,966,800

Cigarettes (large) ...No. 1,819,058
Cigarettes (small) ...No. 4,524,272,177
Snuff, manufactured.. lbs. 3,196,863
Tobacco, m'factured, lbs. 30,640,668

Note: The above statement does not include tax-
paid products from Porto Rico and the Philippine
Islands. This information is shown in supplemental
statement.

45,522,900

1,597,410

5,361,418,627

3,232,264

30,148,185

SUPPLEMENTAL STATEMENT

Tax-paid products from Porto Rico for the month
ot November:

Products November, 1922 November, 1923

Cigars (large)

Class A No. 10,106,250 9,688,900

Class B No. 2,257,725 1 ,275,500

Class C No. 5,757,560 4,033,040

Class D No. 18,750 15,025

Class E No. 2,500 100

Total No. 18,142,785 15,012,565

(^igars (small) No. 2,000,000 2,000,000

Cigarettes (large) No. 45,000 210,000

Cigarettes (small) No. 40,000 46,400

Tax-paid products from the Philippine Islands for
the month of November:

Products November, 1922 November, 192B

Cigars (large)

Class A No. 21,673,515 14,262,508

Class B No. 329,280 485,780

Class C No. 195,902 107,090

Class D No. 825 2,665

^'lass K No. 952 1,.355

Total No. 22,200,474 14,859,398

(^igarettes (large) No. 2,100

Cigarettes (small) No. 95,880 79,980

Tobacco, manufactured, .lbs. 645 16

Note: Quantities of tax-paid products shown in
{d)ove statements are indicated by stamp sales reported
ior the month.

Repeal of Tobacco Excise Taxes Advocated
The repeal of the excise tax on cigar or cigarette
holders, pipes, humidors and smoking stands is i)ro-
vidid in a bill introduced in Congress by Represeida-
tive Clancy, of New York.

LINZ.

24

441 li vear

Say You Saw It in The Tobacco World

January 1, 1924

JanuaW 1, 1924

Say You Saw It in The Tobacco Would

44tli voar

25

Du Pont

"A BETTER
CIGAR

for lOc

f9

After all
Nothing satisHes Vxke
^ a good cigar ^

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

"BEST OF THE BEST

9>

"•■"'"'-■' -' A. SANTAELLA & CO.

Office, 1181 Broadway, New York Citjr

FACTOfUESs Tampa and Key West. Fhrlda

nbcmbcxe ot tbe mduetr^ aw Cdt&iall^ invitcD wbcn tn
Pti>t(A^(ttt>^ t^ ntalic tbe omced of

Zbc ZoMcco miorlft

tbctr bcaOquartcrs, an& to mahe me ot out acrvtcee
in ant? anO all wage. 3for contercncce a prix^ate ofOcc
will be placeD at tbelc btdposal, It DeeireO. 'Remember
tbe aDdredd, 236 Cbestnut Street* Pbtlabeipbia, pa.

rclcpbonc. lombart 1768

Tobacco Show Notes

I.eschey-Myers Company, Sport Pipe Company,
John Baker Tobacco and Cigar Machinery Company,
Tobacco Leaf and the Jay Bee Animated Advertising
CV^nip'iny are among tlie new exhibitors who have
nigncd for space during the past week in the Second
Annual Tobacco Industries Exposition, to be held
Jaimary 28th to Febniary 2d, at the Seventy-first
Keginient Armory, New York, according to announce-
ment from the show^ committee headquarters at the
Hotel McAlpin.

The convention and banquet of the National Board
of Tobacco Salesmen's Associations, the banquet of
the Philippine Tobacco interests and the national con-
vention of the National Order of Pipe Smokers^ are
among the special events of features already definitely
set to be held in conjunction with the Tobacco Exposi-
tion.

A complete Service Bureau with Spanish, Por-
tugese and other interpreters will be one of the many
new features.

E. J. Harvey, of the Centre Pan Americano, will
be in charge of this Bureau, which President Harr>^
Cochrane, of the National Exposition Company, states
is to be a feature this year, to take care of the condi-
tion that frequently arose in last year's Exposition of
Spanish and other visitors being unable to get informa-
tion and to inspect the exhibits properly and to give
the exhibitors the business they had intended giving if
they had not found everybody too busy to aid them in
finding what they wanted. The Service Bureau will
solve this problein in the interests of all visitors and
all exhibitors in the Exposition.

A Pipe ^ruseum is now one of the contemplaf^
features of the Second AniiUal Tobacco Industries Ex-
position.

The two hundredth anniversary- of the Meer-
schaum Pipe will be a part of the pipe division of the
Tobacco Industries Exposition. The story is that at
the end of 1728 in Austria Count Andrassy gave a
piece of meerschaum to a shoemaker who spent his
s])are time carving pipes, and this was the first
meerschaum pipe.

The discovery of the briar root for pipes is inter-
estingly told by Mr. Herbert Dunhill in a ston' that a
devotee of thi? meerschaum pipe broke his favorite
bowl in a visit to Corsica and in looking around for
something fr(mi which to can^e a new pipe discovered
the briar root in 1844-1845.

An interesting displav of old pipes to show the
development of this branch of smoking is conceded to
be a most interesting feature of the exposition that ^v^ll
be of value to the trade as well as the general public.

The one hundred and twenty-fifth birthday of the
American cigar is one of the most important features
of National Tobacco Week, and the program of the
Tobacco Industries Exposition, to be held in New York
that week, ])arti(ularly as the first American cigar
was ]>rovide(l by a wcman, a ^Irs. Prout, of South
Windsor, (\mu.', who experimented in 1799 and placed
the cigar, as it is known today, in the market in 1801.
It is estimated that the cii>ar has now grown to an
output exceeding 1 0,(X)0,000,(KX) annually.

ARGUELLES-LOPEZ & BRO. INCORPORATES

After January 1, 1924, the firm of Arguelles-
Lopez & Bro. will add ''Inc." to their firm name.
This is brought about through the taking of five
veteran employees into the firm as a reward for faith-
ful service, and will in no way affect the business policy
of this old established finn. Those now comprising
the firm are: Celestino Lopez, one of the three men
who founded the bushiess in 1888; P. Widmer Haas,
office manager; Robert E. Breeder, who has covered
the Southern territory- in the capacity of salesman for
a number of years ; Antonio Lopez, .loaquin Flores and
Cipriano Lopez. They will continue to manufacture
the famous ''Tadema" cigar.

TIPS FOR TAXPAYERS

Januaiy 1, 1924, marks the beginning of the period
for filing income tax returns for the year 1923. The
period ends at midnight of March 15, 1924. Heavy
penalties are provided l)y the revenue act for failure
or willful refusal to make a return and pay the tax on
time.

Form 1040A, heretofore used for reporting net
income of $5000 and less, from whatever source de-
rived, has been revised in the interests of the largest
class of taxpayers — wage-earners and salaried i>er-
sons. Reduced from six pages to a single sheet. Form
1040A is to be used for reporting net income of $5000
and less derived chiefly from salaries and wages. Per-
sons any part of whose income is derived from a busi-
ness or profession, fanning, sale of property or rent,
though the amount is $5000 or less, ^vi\\ be required to
use the larger form, 1040. The use of Form 1(M0 is
required also in all cases where the net income was in
bxcess of $5000, regardless of whether from salary,
business, profession, or other taxable sources.

NEWARK T. S. A. MONTHLY MEETING

Laughter, good-natured sallies back and forth,
witty sayings, and mild criticisms were displayed at
the monthly meeting of the Tobacco Salesmen's As-
sociation of Newark, N. J., No. :>, which was held on
Friday evening, December 21st, at the Hotel St.
Francis, Newark, N. J.

AfTable Edward Cory, president, called the meet-
ing to order promptly at 8.45 P. M. The most womler-
ful bunch in the country were there; in fact, the best
attended meeting that No. 3 has had in over a year.
Every officer was in his station, and everv member had
something to say for the welfare of Tobacco Sales-
men's Association.

It was unanimously decided to hold an open meet-
ing on Fridav evening, Febniary ISth, at the Hotel
St. Francis, Newadk, N. .1., and each and everv mem-
ber of the Tobacco Salesmen's Association is cordially
inviled 1o attend, and to bring with him another to-
bacco salesman or two, so that he too mav be imbued
\yith the spirit that prevails in the life of' the associa-
tion, and he will want to become a mover in that great
association.

The house committee has ]n'omised a varied enter-
tainment consisting of songs, dance, monologues and
music. Refreshments will alao bti served, wiiuling up
the evening with good cheer.

The slogan for No. 3 is ''Ever^^ Me^^ Q^i ^
Member "

1 »

WAIir & BOND

Blackstone

CIGAR

Havana

Filler

Jibsolutely!

GONZALEZ & MENDEZ, Inc.

CLEAR HAVANA CIGARS EXCLUSIVELY
TAMPA, FLORIDA

EDW. WODISKA, General Representative

IH:

TADENA

HAVANA
CIGARS

Argiielles, Lopez & Bro,

MAKERS
General Office and Factory, TAMPA, FLA.

Eastern Offic« Warehouse

322 Pearl St. Havana

New York Cuba

IE:

IB:

26

44th year

THE TOBACCO WORLD

January 1, 1924

Tobacco Merchants' Association

T% • • T) 5 Beekman Street

Registration bureau, new york city

Schedule of Rates for Trade-Mark Services

Effective April 1. 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Nate A-An allowance of $2 wiU be made to members of the Tobacco Mer-
chants' Association on each registration.

M«».. R If . reoort on a search of a title necessitates the reporting of more
.u *in mf tftlls but Tess than twenty-one (21), an additional charge of One

Dollar^Tllffi ini^b'e made"lf it nSsiLtes Av'^T^'^n'rlT/'Two" Dollar's
(20 titles, but less than thirty-one (31). an additional charge of Two Dollars
{$2 00) will be made and so an additional charge of One Dollar (»1.W) will De
mad^ for every ten (10) additional titles necessarily reported.

November 1, 1923.

REGISTRATIONS
TAMPA'S BRIGHTER:— 45,581. For cigars.

Pastor, Diaz & Co., Tampa, Fla. u^^ 19

ROLAND:— 43,584. For pipes and smokers articles. December 1-,

1923 Ignited Cigar Stores Company of America, New York, J\. \.
PURITAN:— 43,585. For pipes and smokers' articles. December 1^

1923. United Cigar Stores Company of America New \ork, N. \.
BIANCO:— 43,586. For pipes and smokers' articles. December lA

1923 United Cigar Stores Company of America, New \ ork, N. Y.
WEBSTER:— 43,587. For pipes and smokers' articles. December

12, 1923. United Cigar "Stores Company of America, New York.

n' Y.

FELTON:— 43,588. For pipes and smokers' articles. December 12,
1923 United Cit^ar Stores Company of America, New York, N \ .

NOBLINA:— 43,590. For all tobacco products. October 30, 192J.
American Litho. Co., New York, N. Y. ^

IRCO:— 43,591. For pipes, cigar and cigarette tubes, smokers ar-
ticles and all parts thereof. December 15, 1923. Iwan Ries & Co.,

Chicago, 111. . . . , , ,

AFFINITY: — 43,592. For pipes, cigar and cigarette tubes, smokers
articles and all parts thereof. December 15, 1923. Iwan Ries &

Co., Chicago, 111. . , • . u 1 •

KIWANIS:— 43,593. For pipes, cigar and cigarette tubes, smokers
articles and all parts Uijyfiof. December 15, 1923. Iwan Ries & Co.,

Chicago, 111. . . 1

RANDOLPH :— 43,594. For pipes, cigar and cigarette tubes, smok-
ers' articles and all parts thereof. December 15, 1923. Iwan Ries
& Co., Chicago, 111.
AUDION: — 43,596. For all tobacco products. November 24, 1923.
American Litho. Co., New York, N. Y.

TRANSFERS

CINSHONA:— 26,444 (Tobacco Leaf). For cigars. Registered
Xovimber 18, 1903, bv John F. Scaife, Philadelphia, Pa. Trans-
ferred to The Cinshona Cigar Co., Dayton, Ohio, December 20,
1923.

AUDIENCE:— 30,272 (Trade-Mark Record). For cigars. Regis-
tered August 24, 1904, by Klinginberg Hros., New York City.
Transferred by Adolph Frankau & Co., Inc., to American Litho.
Co., New York. N. Y., December 20, 1923.

WAGE EARNER:— 43,549 (Tobacco Merchants Association). For
cigars, cigarettes and tobacco. October 16, 1923, by F. M. Howell
& Co., Elmira, N. Y. Transferred to William Reach, Niagara
Falls, N. Y., November 20, 1923.

UNCLE STEPHEN:— 21,726 (United States Tobacco Journal). For
cigars, cigarettes and cheroots. Registered October 9, 1899, by
The Calvert Litho. Co., Detroit, Mich. Through mesne transfers
acquired by Antonio Roig & Langsdorf, Inc., Philadelphia, Pa., and
re-transferred to Roig & Langsdorf, Inc., Philadelphia, Pa., Oc-
tober 20, 1923.

STEPHEN GIRARD:— 21,740 (United States Tobacco Journal).
For cigars, cigarettes and cheroots. Registered October 12, 1899,
liy The Calvert Litho. Co., Detroit, Mich. Through mesne trans-
fers acquired by Antonio Roig & Langsdorf, Inc., Philadelphia,
Pa., and re-transferred to Roig & Langsdorf, Inc., Philadelphia,
Pa.. October 20, 1923,

LA PENSATIVA:— 37,685 (United Registration Bureau). Fdf
cigars, cigarettes and tobacco. Registered August 23, 1912, by
George Schlegel, New York City. Transferred to Joseph L. Bal-
ensi, Chicago. Ill, and re-translerred to E. Fernandez, Cleveland,
Ohio, November 13, 1923.

EL GRECO: — 20,541 (Tobacco World). For cigars, cigarettes and
tobacco. Registered July 20, 1910. Originally registered by R.
D. Oberholtzer, Bowmansville, Pa., and re-registered by transfer
by Henry Heymann's Sons. Reading Pa., and re-transferred to El-
Recs-So Cigar Co., Greensboro, N. C.

No. 5: — 43,318 (Tobacco Merchants Association). Fw ci^rs. Regis-
tered June 21, 1923, by Barbcro-Toler Cigar Co., Metropolis, 111.
Transferred to Fl Barto Cigar Factory, Newt. C. Toler, owner,
Metropolis, 111., December 1, 1923.

MCDONALD'S HAVANA SEED BINDER:— 22,530 (Patent
Office). For cigars. Registered February 8, 1921, by Barbero-
Toler Cigar Co., Metropolis, 111. Transferred to El Barto Cigar
Factory, Newt. C^. Toler, owner. Metropolis, 111., December 1, 1923.

EL BARTO: — 35,115 (United Registration Bureau). For cigars,
cigarettes and tobacco. Registered August 3, 1908, by Barbero-
Toler Cigar Co., Metropolis, III. Transferred to El Barto Cigar
Factory, Newt. C. Toler, owner. Metropolis, 111., December 1, 1923.

AUGEO: — 38,858 (United Registration Bureau). For cigars, ciga-
rettes and tobacco. Registered September 17, 1914, by George
Schlegel, New York City. Transferred to American Litho. Co.,
New York, N. Y., December 7, 1923.

AUDEO: — 38,857 (United Registration Bureau). For cigars, ciga-
rettes and tobacco. Registered September 17, 1914, by (jeorge
Schlegel, New York City. Transferred to American Litho. Co.,
New York, N. Y., December 7. 1923.

TAX REDUCTION MEASURE LIKELY TO BE

DEFERRED

The followiiit!^ special bulletin has been sent out
by the Tobacco Merchants ' Association of America ;

Contrary to what seemed to be the general belief
that the tax reduction bill would receive first consid-
eration, it is now apparently the tentative program of
the leaders of the Congress to dispose of the bonus
question first, and to hold the tax reduction problem
in abeyance until it shall be definitely kno^\^l what the
Government's revenue requirements would be in the
event that the bonus bill should l>ecome a law.

However, pending the final determination as to
whether tax reduction or the bonus bill should receive
precedence, the Committee on Ways and Means has
decided to proceed with the purely administrative pro-
visions of the tax bill. It is expected that this work
will take until about the 20th of January, when a final
decision will be reached as to the order of procedure
between the tax bill and the bonus bill.

With tlie overwhelming weight of public opinion
for the immediate consideration of the tax bill, it is
altogether probable that this tentative program may
be changed, and that after all the tax bill may receive
precedence over the bonus bill.

It may not be amiss to quote here from a state-
ment issued bv ChaiiTnan Green of the Committee on
Wavs and Means:

**Tn considering how much our taxes could be
reduced it is necessarv^ to consider: First, the amount
of Governmental receipts, and, second, the amount of
Governmental expenditures, in order to determine the
amount of reduction in taxation which can be made.
This is so obvioiis as to need no argument to support
it. Tn order to determine the amount of receipts it is
necessary- to consider the administrative provisions of
the Treasury bill, which, by their effect on the appli-
cation of the rates, will materially affect the amount
of revenue to be received by the Government. Tn or-
der to ascertain the amount of the expenditures it will
T>e necessary to determine what disposition is to be
made of the bonus bill. After these matters are deter-
in inod the Committee can then determine the amount
of reduction which can be made in the income tax
rates, and how much, if any, reduction can be made in
the excise tax rates.**

TTnder these circumstances, unless there shall be
n change in the situation, it does not seem likely that
tlie question of tax reduction will be taken up for con-
sideration for at least two months.

Tn keeping witli our usual practice we shall from
time to time "koop the trade posted with respect to any
new developments, as well as regards any activities
which mav be determined upon, in connection with
which we have every reason to hope for the whole-
liearted co-operation of the entire industr^^

Tobacco Mkbchakts* Assoctattoit m tbb U. S.

JRREGJJLAR PAGINATION

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co
24 Vine St.,
DESHLER, OHIO.

•dcifar^

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAK PA&BACH, Pmcs.

wi.A.VOlCC.Sccv. ft Giml.Manaam

ir

PASBACH- VOICE

^LITHOGRAPHING CO.inc.^^

J{ftT |lTHOGRAPHSR,8

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGAR BANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

W YORK

The »tandard» of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, EtL 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

fley wood, Strasser & Yoigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, ill.

Cigar Labels, Bands and Trimmings
of Highest Quality

Perfect Lithogmphy

A^i^erican'Rox Supply C9:

2309 Russell Street

Corner of Gra<lot Street

Detroit, Mick.

Exclusive Sellinp Agents Tor

THE CALVERT LITHOGRAPHING CO.

^IJsfCEi 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO,

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

Maccoboys — l^app€9s — High Toostj
Strong, Salt, SWeet and Plain Scotchj

MANUFACTURB> SY

MMGE W. HELNE CO., Ill Flftli Ave., Ntw York

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO

RICHMOND, VA.

J^anu/aelurers ^

HIGH GRADE

SMOKING TOBACCO.

i

/

'■%-"

m

^■j.

OWERS

m

AND

PACKERS

11 Connecticut Shadegrown Wrappers P

Florida and Georgia

Shadegrown Wrappers

Connecticut Broadleaf

Connecticut Havana Seed

MHUIMUUIIIWUIIIIIWHlliillllllllRNIIHIIIII

Stripped and looked Porto Rico Fitters

iMUUiWIIIIWiUHHttMIIMIWIMIUiyM

AMERICAN SUMATRA TOBACCO CO.

131 Water Street

New York City

^0

DID C

F

zM

<^

cf%

JANUARY 15, 1924

VORSTENLANDEN JAVA-WRAPPED

Mild, smooth and
sweet, regardless of

It has 43 years of
toft^ieo curing,
blending and man-
ufacturing experi-

Its growing sales
and popularity
I wherever sold is a
! testimony.

It is Dis-
tinctive
Quality.

Ti^-

SEVENTH AND GHI^UIY SIREETS

HOWARD F. PENT, President

THE CORAZA CIGAR COMPANY

PHILADELPHIA, PA.

MITM

I'liiiiimiiiHiiHiimiiiiiiTT

PUBLISHED ON THE ISI AND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHILA..PA.

"^'^ii/iui^

m

^

••■ict.

WOODEN BOXES

are better

i
I

I

They Improve The Bouquet

of the Cigar

Cigars are a vegetable product, they age and mature better in Wooden Boxes.
The wood adds a mellowness and richness to the qualities with which the
cigar has already been endowed by nature.

and for these 5 other reasons:

1.

2.

3.

IDEAL DISPLAY: Compact, varied and eye-
catching window and counter displays are most
easily gotten with Wooden Cigar Boxes. With a
little imagination you can show all kinds of effects
and combinations with Wooden Cigar Boxes.
Wooden Cigar Boxes do not have to be juggled for
striking displays; they only need to be arranged.

CONVENIENT: Practically all cigar store win-
dows and show cases are particularly designed for
the showing of Wooden Cigar Boxes. They permit
the use of all the space. No spaftf wi^tied. No time

lost.

BETTER PRINTING: There is no comparison
between Wooden Cigar Boxes and substitute con-
tainers when it comes to beauty of -printing and
lithography. You can do almost anything with
wood, while the possible treatments of other kinds
of packages are very limited.

PERFECT AGING: Cigars age normally in wood,
retaining their natural aroma from factory to
smoker.

SATISFACTORY SELECTION : A smoker llfce«
to see the whole length of a cigar in the box. He
wants to compare the size, shape and color of the
various brands and types you show him. Another
point where a Wooden Cigar Box always wins the
approval of the smoker.

Ask the manufacturer of Quality C^n ^^ Ite uses ^^den Boxes. He has
learned they have no substitute.

THE BEST CIGARS ARE PACKED IN WOODEN BOXES

4.
5.

Best When Packed

4 lit Wooden Boxes

January 15, 1924

Say You Saw It in The Tobacco World

44th year

Why Counsellor Justifies
Your Sales Co-operation

tTS heavy volume of sales over a
^ long period of years — its popu-
larity with the public — and its rec-
ognition by the trade as a standard
brand — all justify your efforts in
pushing this worth-while Cigar.
It will draw to stores, in increasing
numbers, men who demand a uni-
formly good, medium-priced Cigar.

for

Made Famous
1 5c by its Smokers

CHESSMAN'S

ALLEN R CRESSMAN'S SONS Cigar Manujacturers Philadelphia

WAiri' & BOND

Blackstone

CIGAR

Havana

Fitter

Jibsolutelif!

SAN EELI^E

r\

2 f^r /^C

^^

ELl¥ERSO

/ OC'2y^^25<'/'5<^^

j^i"

THE DEISEL-WENNER CO.

Makers

UNA, OHIO

Get the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

The neyir
La T08ELLA

BUDDIES-IOc

Sinreet at a nut
Smooth at velvet
Melloiv at moonlight
Bttt alivay t MILD !

MMto »y BOemOW MlOt., tas.

U.S. A.

•tofcanafl

\kWSAk

44th year

Say You Saw It in The Tobacco World

January 15, 1924

January 15, 1924

Say You Saw It in The Tobacco World

44th year

AKAUFFMANQBROInc

ESTABLISHED

1893

MANUFACTUREBS OF

aGARBOXES

CIGAR BOX
LUMBER

WE SPECIALIZE ON

GOLD LEAF WORIC

€€

BEST OF THE BEST

99

M.nuf.c»ur.d b. ^ SANTAELLA ^k CO.

Office, 1181 Broadway, New York City

FACTORIES: Tampa and Key Wt»t. Florida

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

JESSE A. mjCXm, Wheeling, W. Va. ....President

CHARLES J. EIS^NLOHR. l>hi adelphia. Pa ...Ex-President

WILLIAM BEST, New York, N. Y Chairman Executive Committee

MAT. GEORGE W. HILL. New York NY Vice-President

GEORGE H. HUMMEL. New York, N. Y Vice-President

iULILS LICHTENSTEIN. New York, N. Y ,.„.« Vice-President
[ H. SHELTON. Washington, D. C Vice-President

WILLIAM T. REED. Richmond, Va. Vice-President

HARVEY L. HIRST, Philadelphia, Pa Vice-President

ASA LEMLEIN, New York, N. Y ■• J-'VVV •••Treasurer

CHARLES DUSHKIND, New York. N. Y Counsel and Managing Director

Headquarters, 5 Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

President

Vice-President

GEO. E. ENGEL, Covington. Ky ..............Treaswer

WM. S. GOLDENBURG, Cincinnati. 0W«.,..»..... ...... ••••••♦•••• Secretary

W. D. SPALDING, Cincinnati, Ohio ,.,«*»»•.,#•«•«.•#•♦»♦••

CHAS. B. WITTROCK. Cincinnati. Ohio...........

i*aa**«**«**«*'

THE NATIONAL CIGAR LEAF TOBACCO ASSOaATION

JOSEPH MENDELSOHN, New York <»y

A. W. KAERCHFU. Chicago, III

W. S. FULLER, Hartford, Conn. ...
JEROME WALLER, Nev York City

. President

Vice President

• ...».■•««• .■•••«*«*if^* •*■**•••••*• • ■ * reasurer

..••(.•■■•••.•.... • .•«»»«»»S>ecrsiary

TOBACCO SALESMEN'S MSOCIATION OF AMERICA

SIDNEY T. FREEMAN ...„.„,,«*,**«+«••«. ♦♦..♦,«.,.*,. President

JACK ECKSTEIN ,«,.♦..,».,*...,..«.*.*,«♦.».»*.*«...*••. .......Ist Vice-President

SAM. FORDIN ..,,.... ,,„,..,... ,»,,«»..........»..•♦». ..2d Vice-President

MAX BERLINER ,...,„♦».•,»»,«».... Treasurer

LEO RIEUERS, 30 West U8th ftnct, ^w York City .......t,*.*.... .Secretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

roSEPH WINNICK •...«... ». ,,,.«. ,.,.,«. ..President

SAMUEL WASSERM AN Vice-President

ARTHUR WERNER, 51 Oiambers St.. New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SAL.E

l-QR SALE — ONE COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
Miaking nifty show cards and price tickets. Absolutely new. Address
l!ox 451, care of "The Tobacco World."

BUSINESS OPPORTUNITY

MODERN EQUIPPED FACTORY. Desirably located. State oi
Pennsylvania. Steam heated. Capacity 100,000 minimum, 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on inquiry. Address Box 454.
care of "The Tobacco World."

WANTED

W^ANTED— A POSITION AS SUPERINTENDENT. Twenty-
seven years of experience as a manufacturer of cigars; hand,
mold or suction. A man that knows how to get results. Address
Suoerintendent, care of "Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories, capable of starting chain of factories; \yill be open for
position shortly. Address Box Z. care of "The Tobacco World.

The Tobacco World

Established 1881

VOLUME 44

JANUARY 15, 1924

No. 2

TOBACCO WORLD CORPORATION

Publishers

Ilobart Bishop Hankins, President and Treasurer

Gerald B. Hankins, Secretary

Published on the 1st and ISth of each month at 236 Chestnut Street,

Philadelphia. Pa.

Entered as second class mail matter. December 22. 1909. at the Post
(Jffice. Philadelphia. Pa., under the Act of March 3. 1879.

PRICE: United States. Canada, Cuba and Philippine Islands. $2.00 a
year. Foreign, $3.50.

iiiiiiiiMiiiiiaiiiiuiiiiiiiinuiiiiiiiiiiuMiiiniiiiiiiiiiiiii iiHiiMii

,,,,,,,,,,,„,,,,|,„,,.MIllM.«MIIHl.lHM.H.IH«.««MM«llWII»Him«l»»MU«Ulllllllllll.lBIM»»«M»»W

*s

Natural blooM

■ QUALITY CIGARS

m..M.....nM.HiHH..m.»n«..i.i.i ,,„,,,nH..H.«iH..»i..i.M.B..Mii.nH».iM«i.i.i.ii...n,iiiHMtmiiiiHiiin.iHm.im«iini««MMMi«i»M.iJ»

JlitttlWimiMimiHt.(m»IMMmilMlllMllllllHlMnHIIII»«HllllllllMII«MHm«'M«'Wtimi»"MlMIHlllltllM»MtMillllMI(.llll

lltHHIHMIIllHllllllllllllHMIlHlllllllllllBMmimMnimBHMBB

OUR HIGH-GRADE NON-EVAPORATING

CIGAR TLAVORS . . ^ .

Make tobacco ni«Uo%v and smooth in charactaK
and Impart a most palatable flavor

FLAfORS FOR SMOKING and CHEWING TOBACCO

Write for List of Flavors for Special Brands
BBTUN. AltOIIATlZEK. BOX FLAVORS. PASTE SWEETENERS

FRIES 8l BRO., 92 Reade Street, New York

n»n.)HHim.im.i«i..iHn..n.»m..nn.H.m. „.««i.,m-m.»......HW««*«H...H-H""'""«'»B. h .■..i...i..H „,,.,■>,»..».«««..»«.

I

Ci^ar Advertising that stands out
above any ever done before

Always a money maker for cigar
distributors, Cinco is now worth more
than ever to all who handle it.

Not only is Cinco today a better
cigar and a bigger value than at any
previous time; but Cinco is backed by
the most powerful advertising support
ever given any cigar.

Cinco is the only cigar ever featured
nationally in a continuous schedule
of full pages in color. One of these

striking advertisements is reproduced
above in miniature.

Such high-powered year-'round na-
tional advertising, in color, means that
the story of Cinco superiority is certain
to get across to the smokers of America.
It means that more and more men will
call for Cinco when they buy cigars. It
means a lot in actual dollars and cents
for all distributors who are fortunate
enough to possess this valuable franchise .

Otto Eisenlohr & Bros., Inc., Philadelphia

Cigar Manufacturers for Seventy- three Yeara

Londres
Conchas
Panatelas
2 for 15c

Cinco de Luxo

Cinco Pocket Pack

(10 cigars)

75c

Cinconettes

(pack of 10)

25c

I
I

**%

44th year

Say You Saw It in The Tobacco World

January 15, 1924

Wisconsin Tobacco For Sale

Approximately 200 cases 1918, 1919, 1920
and 1922 Southern Wisconsin tobacco. Samples
at Rockdale, Dane Company, Wisconsin.

L. G. ANDERSON

2127 Iowa Street - - Chicago, Illinois

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER i!:uj:j::Sw.^2i penna.

"Quality Cigar Box Manufacturers For More than Fifty Years"

Model B-1 illustrated above.

PACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MODELS TO CHOOSE FROM

Model "A" without top lever, for 50 cigars - $ 5.00
Model "B-l" with top lever, for 50 cigars - 10.00
Model "B-2" with top lever, for 100 cigars - 12.50
Model "C" with top lever, for bundles of 100 - 16.00

Alt pacKers are adjustabi* to any standard size box,

Pulte-RorrecK Machine Co.

GRAND RAPIDS, • - - MICHIGAN

THIS— MEANS— YOU

**There is altogether too much
Good Will Building in Advertising
and Not Enough Cashing In on it."

"The Place to cash in on your ^ood will is in the
Tobacco Show where you will meet your man face
to face.*'

TO THOSE WHO HAVE NOT STl^IVED FOR THE SHOW

ailon.form prejudice, if you have any, for it is the foe of PROFIT. The manufacturer or distributor who
quanxls witli /i,.v o2cn pocket i:omes under the provisions of the "Pure Fool Law." Get in hne with your hue. P>e a
leader, nistead of a frailer. 1 here are fine spaces left, at prices varying according to size, and location. Reserve yours
tv.smornnuj. J he show will last a week. Not a single display, however modest, will be overlooked by visitors, par-
ticularly It >(.u have a lire man or girl in charge of your booth. If you haven't an exi>erienced salesman available, The
Nationa l.oard of Salesmen s Associations will furnish you with one from among their number, and they know hoiv to
f..rccfully and resourcefully press the sale of your product. Yon zvant more business— ACT I!

HOTEL McALPIN

APPLY TO EXECUTIVE COMMITTEE OF THE

TOBACCO INDUSTRIES EXPOSI1ION

Broadway and 34th Street

mm rmx city

Telephone, Pennsylvania d70O

■■■■■■■cs: =;;5»rr=;;;

Volume 44

: : ; = : 3 1 : ■ B ■ r ■ ■ a a : : B : B 5 = : s 3 ■ 3 1 ■ r s a B ■ saaiai;

THE TOBACCO WORLD '

Number 2

EaublWMd
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, JANUARY 15, 1924

Foreign $3.50

»■ - -

EDITORIAL COMMENT

A. NICHOLS, writing in the January, 1924,
Printers' Ink MontUy, under the caption of
"Why PeiTiiit So Many Retailers to (io
Broke!" says that 70 per cent, of the retail
merchants who failed in 1922 should still be in busi-
ness. In the United States and Canada, he says, there
were 22,415 retail failures in 1922.

Mr. Nichols has gone ver>^ thoroughly into the sub-
ject and points out that what every retailer needs to
do is to sell his merchandise at a profit, and that means
keeping every dollar of his investment at work.

What he means by keeping ever>^ dollar of the in-
vestment at work may be illustrated by the following
example which he cites:

A man was in the habit of purchasing a box of
cigars each week, paying $3.75. Hq says, *'For a long
time I used to go to the store myself for cigars, and i
noticed that the clerk always had three boxes of my
brand, shape and color. If I would get a box in the
evening I have no doubt that its place would be taken
by a similar box in the morning. Figuring that the
cigars cost the store $2.50, it made during the year out
of me $1.25 on each of the fifty-two boxes of cigars, or
a total of $65 on an investment of three times $2.50
or $7.50. A $65 profit on a $7.50 investment in one
year, on one customer, on one kind of cigar!"

The fact that this retailer could replenish his stock
on short notice from some local jobljer or manufac-
turer made this large profit possible.

And this lesson regarding turnover is one that
the retail cigar trade needs to learn. It is one some
of the manufacturers need to learn, and one that tlie
salesmen should preach and practice.

Judge H. B. Wells, of Burlington County (X. J.>
Court said recently over the radio that there isn't any
great secret about success. It is a mighty simple
thing, and one of the great factors is work, mental and
physical.

And so we say there isn't any great secret about
the success of some of our great cigar companios.
They have tested the merchandising methods in use,
until they found one that gave the greatest nmtual
benefits.

Take the case of one of our great cigar companies.
A retailer, large or smaU, can only buy, where the
source of supply is adjacent, enough cigars for one
week. The result is first, that the cigars are always
in good condition when they reach the smoker, and
it's an advertisement for the retailer to have fresh
stock. Secondly, the retailer always has his money
and his profit before he buys again. Third, and vitally
important, is the turnover. He makes fifty-two profits
on the investment required for one week's stock of
that company's brands.

And what does it mean to the cigar company!
Their salesmen are sending in a steady flow of orders,
their cigarmakers are busy fifty-two weeks in the year,
checks are coming forward steadily, and the manu-
facturer is getting a rapid turnover of his capital.

Here in Philadelphia, where the majority of cigars
sold are of local manufacture, it would be easy for
the retailer to turn his investment at least twenty-six
times a year, and no doubt the local manufacturers
would like to see him turn it fifty-two times a year,
it would mean a much healtluer retail business, better
credits and better collections.

We have on past occasions paid our respects to
(he special discounts g^ven for quantity purchases of
cigars. It is detrimental to the brand, and detrimental
to the retailer because it results, in most cases, in
overstocking. The dealer has his capital tied up, and
the manufacturer runs the risk of his cigars being in
])oor condition when they reach the smoker.

If the manufacturers will insist on the salesmen
and their jobbers selling the dealer only as many cigars
as he can sell in a reasonable period, they will find
that their orders will flow more steadily and that it will
lie ])rofitable to all.

We have in mind two retail stores both of which
have recently changed hands. One store was doing a
business of about $75 a week and carrying a stock of
alK)ut $1200. The other store was doing about $200 a
week and carrying a stock of $2000. With a new pn)
prietor the smaller store is carrying a stock of about
$600 and doing a business of about $150 a week, while
tlie larger store with a new proprietor is now doing

{Continued on Page 9)

44th year

THE TOBACCO WORLD

January 15, 1924

January 15, 1924

THE TOBACCO WORLD

44th year

DUAL CIGARETTE MAKER AND TOBACCO
POUCH NOW READY

Oil another pa^e of this issue the reader's atten-
tion is called to the Dual Cigarette Maker and Tobae.3o
Pouch, which was described in an article published m
Thk Tobacco World on June loth last. This veiy at-
tractive article has now reached the staj^e of periec-
tion at which the designer is ready to place it on the
market. This article is manufactured by the .Master
Tobacco Pouch (Vmipany, and more than a year has
been spent in experimenting with the different kinds
of materials used in its manufacture so as to insure
satisfacton' service to the smoker. With this little
article, which is a tobacco pouch and cigarette maker
combined, any person can make a perfect cigarette
verv quickly and even in a gale of wind without losing
so much as a grain of tobacco. The pouch will be ex-
liibited at the Tobacco Show in New York City and
will no doubt command a great deal of attention.

BOOSTS "MANUEL" CIGAR OVER RADIO
llarr\' Glyn, the English comedian who entertains
tlie Morning (iio'rv Club, from the broadcasting station
of WDAR in this city, remarked last Saturday morn-
ing that he knew "Manuel" was the name of a good
cigar, even if he didn't know any tiling else about Man-
uel. The Morning (ilory (Mub now has 20,()()0 charter
members so that the remark got considerable circula-
tion.

RECEIVER APPOINTED FOR WASCHLER

A receiver iias l)een appointed to conduct the af-
fairs of Samuel Waschler, cut-price cigar dealer of
(Miestnut Street near Ninth Street. At a meeting of
the creditors held a short time ago it is understood
Mr. AVaschler made an offer of settlement of twenty-
five cents on the dollar, w^hich was refused. David L.
Tjongacre is the receiver.

"MARSHALL FIELD" GAINING

At the office of the Coraza Cigar Company, manu-
facturers of the "Marshall Field" cigar, it was stated
tliat business for the year 1923 was very encouraging
and that the management is well satisfied with the
progress made in placing this cigar throughout the
Kast and Middle West territory. All indications are
tliat the year 1924 will prove much more satisfactoiy.

TTenry Blum and Jimmie Goldwater were visitors
to Philadelphia last week, conferring with their dis-
tributors here, Dusel, Ooodloe & Company, of Xortli
Seventh Street.

MacANDREWS AND FORBES DIVIDEND

The Mac^Viidrews and Forbes Company, Third
and Jefferson Streets, Camden, N. J., have declared
an extra dividend of 4 per cent, on the common
stock, payable January 15th to stockholders of record
December 31, 1923. This is in addition to the regular
quarterly dividend of 2^/2 per cent, payable at the
same time. MacAndrews and Forbes are manufac-
tuiers of licorice paste, and pow^iered licorice extract.

NEWMAN JOINS BAYUKS
A. Joseph Newnian, formerly sales manager for
P. Lorillard Company, will become assciated with Ba-
vuk Cigars, IncoiT>orated, in the same capacity, be-
fore the first of Februar}^ 1924. Mr. Newman^s home
address is 660 East Seventeenth Sdreet, New lork

RUYERA LOPEZ IN DIFFICULTY

An involuntary petition in bankruptcy was filed
against the Ruyera Lopez Cigar Company, manufac-
turers of the **iluyera Lopez" cigar onJanuaiy 14th.
Valenchik Brothers, leaf tobacco dealers, were the
principal creditor.

NEW SIZE FOR FULWEILER

A new size in the ''La Matlrid" line of the P. C.
Fulweiler & Brothers Company, is making its ap-
pearance in the local market. It is a long epicure and
])romises to prove popular with the consumer.

PFAUTZ IS NOW SON'S BROTHER-IN-LAW

When Weilling M. Pfautz, tobacco dealer of Lititz,
Pa., married Miss Bertha Diehm, Miss Diehm, of
(ourse, became Mrs. Pfautz and at the same time be-
came the mother-in-law of her own sister, since her
(»wn sister was the wife of Mr. Pfautz's son, and by
the same process of deduction M?'. Pfautz became his
son's brother-in-law and also uncle to his own grand-
children.

NOW WHOM SHALL WE BELIEVE?
Dr. diaries J. Smith, president of Roanoke Col-
lege at Salem, Va., has denounced the modern college
girl as a *'hard drinking, cigarette puffing, licentious
Amazon," but according to Albion W. Small, professor
of sociologv and dean of the graduate school of the
T Jiiversitv of Chicago, cigarette smoking has no moral
effect on women, and there is a much more wholesome
atlitude on the part of men toward women today than
fifty years ago.

BUSINESS IN 1924
Since the advent of the New Year, and even since
December 1, 1923, numerous letters forecasting the
possibilities of 1924 as a prosperous year for all lines
of business have been pouring into the offices of the
loBAcco World. The following, taken from the
Monthly Review of Market Conditions, published by
the National Bank of Commerce in New York, should,
on account of its source, be taken seriously and serve
to encourage those who have been doubtful of the out-
come of business in 1924:

''The business prf^sjject for 1924 is good. The
usual seasonal expansion may be expected during the
spring months and for the year as a whole a satisfac-
tory volume of business with reasonable profits.
\\ hatever hesitancy prevails as to what is ahead seems
m large measure to be due to the fact that merchants
and manufacturers have acquired the habit of order-
ing in small quantities for immediate requirements.
Ihi^ condition is no .i^stification for lack of business
confidence for this policy makes for safety under pre-
vailing high costs.

The sul>stitution of frequent small orders in place
of large foi-ward commitments is in considerable part
the outgrowth of experiences in 1920. The tendency
throughout the business communitv since that time has
been to hold inventories down and to emphasize the
impoi-tance of rapid turnover with considerable insist-
ence on short-term credits.

The change is also in part due to the fact that
news ot all kinds, including market news, now circu-
lates witli a freedom never before attained Freio^ht
transportation is more efficient than it has been for
some years. Sinc^ 1914 there have been notable in-
creases in the capacity of many important industries,
m some lines materially greater than present and pros-
pective demand. Under these conditions the motive
for ordering far in advance is lacking. The fact that
consumers in the remotest areas of the country now
insist that their purchases shall meet metropolitan
standards is also a powerful influence? tending toward
a hand-to-mouth policy. The day has passed when
merchants can order safely for a year or even for a
half year's requirements. We have entered into a pe-
riod of active competition when efficient organization,
selling skdl and economy in every direction are nec-
essary if satisfactory profits are to be made.

M

E. P. CORDERO PASSES AWAY

p ^''}'^\ ^- ^'^^^^<^''^' founder of the well-kno^^m
Hrm of E P. Cordero & Company, died on New Year^s
Day at the Flower Hospital in New York. Colonel
(^ordoro was seventy-eight years of age and a veteran
ol the Spanish-American War, when he sensed this
country in a higlily valuable capacitv.

TTe is survived by his wife, one son and one
daughter. Funeral services were held on Thursday
morning, Januan- .Sd.

MEETING OF SCHULTE STOCKHOLDERS CALLED

Stockholders of tlie Schulte Retail Stores Com-
l)any Imvo received notice of a meeting to ]>e held Jan-
uary 12 for the inirposo of authorizing an increase
in the preferred stock of the corporation from five
to ten million dollars.

No anncmncement was made as to whether this
NN-as tor the purpose of taking over the United Cigar
Stores or not.

Editorial Comment

{Continued from Page 7)

about $400 a week with a stock of around $1200 to
«P-LoUU.

This matter of fresh stock and turnover is of vital
importance to all cigar manufacturers, jobbers and re-
tailers, and upon the practice of these business meth-
ods depends the progress of the industrv.

The manufacturer may say that the failure of a
retailer doesn't cost him anything. Bu! we have never
fe^een an account that didn't cost somebodv something.
At the very least the manufacturer has lost the cumu-
lative results of the sales of his brand in that store,
and he, or his representative, must find a new account
to take the place of the one lost, which in many cases
means time and money expended to build up the brand
with the new account.

So long as the manufacturers permit their cus-
tomers to overstock, so long will collections be poor and
retailers fail. There is nothing so detrimental to the
cigar manufacturer as having his goods readi the
smoker in poor condition.

If the manufacturers throughout the land will take
a new interest in the retailer and counsel and guide
hmi along good merchandising lines, 1924 will bring
the greater prosperity that we are all wishing for.
\V e must not hnse sight of the fact, however, that we
must do our part to help.

LESHEY-MYERS CIGAR BOX COMPANY

Booth 58 at Tobacco Show

Cigar manufacturers especiallv, as well as other

branches of the trade, will l>e deeplv interested in the

exhibit of the Leschey-lMyers Cigar Box Companv at

the coming tobacco show, where they will occupy Imoth

IM O. Oo.

The feature of their exhibit will be the L & M
Peif oct Top for covered lids, guaranteed not io warp.
The L. & M. humidor box is sure to encourage box
sales. Tt will Ik? w^ell worth the time of all visitors
at the show to stop at booth No. 58.

MOE CANS JOINS PASBACH- VOICE

The Pasbach-Voice Lithographing Company,
widely kiunni specialists in the cigar band and labej
business, have recently added M. M. Cans to their
sales staff. Mr. Cans is familiarly known as **Moe,''
and was formeriy connected with Cans Brothers. Mr.
Cans brings to the Pasbach-Voice Companv an inti-
mate knowledge of lithography by reason of his for-
mer connection, an<l the P-V Companv because of ih^
rapid strides they are making offer a wide field for
their sales rejiresentatives. the numerous friends of
Mr. (ians will be glad to learn of his new conncKJtion
and will extend liim a heartv welcome.

NEW SUMATRA IMPORTER IN NEW YORK
A new importing and exporting tobacco firm is
entering Xew York City under the finn name of Koh-
eit J. Kugelman, inc. Mr. Kugelman has been asso-
(lateil in the h'af tobacco industry for a great number
of years and was recently an importer an<l exi)orter
of Sumatra and Java in Holland.

Max Maier will be associated with Mr. Kugelman
and the new fimi will export Virginia tobacco in addi-
tion to their import business.

10

44th year

THE TOBACCO WORLD

January 15, 1924

January 15, 1924

THE TOBACCO WORLD

DETROIT

Detroit Holiday Business Exceeded Expectations of Most

Optimistic—Many Factories Operate at Capacity

Over Holidays— Becker Cigar Store Destroyed

by Fire— J. B. Thatcher on Extended

Business Trip

44th year

11

Detroit, :Mich., January 10, 1924.
ETROIT ends the old year with glory. Many
records shattered and the prospects exoeed-
iuo-lv brii^ht for 1924. The merchants en-
ioy^l an excellent Christmas traik-, every
line of business reports a record-breaker tor Detroit
ill 1923, and the outlook for 1924 is somet iing ot
which all Detroiters can be proud. During the year
(,f 1923 a total of 35,(KH) permits were issued tor the
construction of new buildings, representing an out-
lav of $128,500,1)00, and predictions are that the year s
construction mil be duplicated in 1924 The year has
been a most prosperous one for the hnancial institu-
tions and they have available funds on hand to take
care of the needs of industries on a broad scale tor
this vear. According to reports there will be no let-
up iii automobile production, and many plants will
increase their output. Orders already placed by the
jiutomobile plants for steel, is a good indication ot
the schedule laid out for 1924.

The cigar manufacturing plants report the year
just ending as a most successful one. All produc-
tion records were broken and many plants ^l^f ^\t"®
year with an oversold condition existing. The New
Year found many factories in full swing, working to
ciu>acitv production, trying to catch up on unfilled
orders.' Predictions are that 1924 will far exceed^

business of 1923. t ^ i

The cigar store of George Becker was destroyed
bv fire on Januarv 5, when a disastrous fire threat-
ened the entire to\\ni of Marine City. Mr. Becker and
his family liad a narrow escape from their apartment,
which was above the store.

Miss Juliette TTeiikel, proclaimed the most l>eauti-
fiil girl in Detroit, became the bride (»f Elwood Noble
Johnson, at a simple ceremony in St. Paul's Cathe-
dral, on Saturday evening, January 5, Dean Warren
S. Rogers, officiating. Mr. Johnson is a graduate of
Coniell Universitv and the son of Mr. Bert John-
son, one of Detroit's leading cigar men, who operates
a chain of retail stores. The bride and bndegroom
are popular members of Detroit's younger social set.
The wedding was unheralded and was a great sur-
])rise to their many friends, who were summoned by
telephone shortly Vfore the wedding. Alx)ut fifty
guests were present, l^ater a dinner was given at
the Detroit Athletic (Mub, by Mr. Bert Johnson, father
of the bridegroom. Mr. and Mrs. Johnson will make

their home in Saginaw, where Mr. Johnson is en-
gaged in business. We all join in hearty congratula-
tions and best wishes.

F W. Andrews, of Williamston, Mich., has
sold his cigar store and billiard parlor, to Smith &
Barber, who w^ill conduct the business along the same

''What did yoii do with all those unpaid bills?"
*'Why, dear] I saw they were heglminuj to worry

lion, so I threw them out.'' o. -^ i-i-

Tom Monroe, vice-president of the Speitz Cigar
Company, has returned from a hunting trip in the
northern part of the state. Tom tells me the rabbits
were plentiful and that there was no trouble in catch-
ing them. So accordingly they saved a lot of pow-
der and shot. „ ., . . ^ ^
J. B. Thatcher, president of the American Box
Supply Companv, is on an extended business trip
through Ohio and Indiana, where he is visiting his
manv friends in the trade. e ^ ^
Samuel Litz, of S. Litz & (^ompany, manufactur-
ers of *'K1 Salero" cigars, has returned from a busi-
ness trip to Chicago and Milwaukee, where he reports
his brand as selling good. ^

Tom Powell, manager of the cigar department of
the Wordeii Grocery C^ompany, Grand Bapids, Mich.,
was on the list of visitors here last week. Tom re-
ports business in the Furniture City as fine and that
the cigar business with his firm was never better.

Katherine Heybour, the popular cigar girl asso-
ciatcMl with Charles Bird, the Book Building cigar-
ist, has retunied to her duties feeling mudimiprove^
in health. Katherine has been on the ^.^^^^^
the past three weeks, and says she is just wild about
spending the holidays in the hospital. I am toW U^
Katherine is just furious over the wet New \ear»
we had, while she was marooneil m the " horse-pistxJ,
not being able to enjoy any part of it, she is just plain

angiT.

Frank TTardoin, manager of the Watkins Cigar
Store, in the Majestic Building lias been eleete< to
membership in the Exchange Club To /^^ow that
his heart was in the right place Fmnk treated e
entire membership to -Personality" cigars, at the

last luncheon. x. m i v TTow<»P

Bill Tliornt(ni, Wl^ ^tt-getter^ for Claude K Howeh

cV: (\mipany, local distributors for ^'Dutch Masteis,

{Continued on Page 19)

USINESS

^^^°:^v^

By A Trained Business Man M

Advertiser

WRITTEN ESPECIALLY FOR TME TOBACCO WORLD 8yA.E.P

ET a friend of mine the other day. Hadn't seen
him for ten years. Then he was a groueher.
Dissatisfied. Discontented. He was ambi-
tious. Didn't see any prospects for a clerk
in a cigar store.

Now, he is large, and smiling, and fat.

* flow's things ?'' I asked.

*' Bully," said he.

'*Some years ago I began saving my money.
Bought out a little cigar store in a growing location.
Became much interested ; pushed the business ; studied
salesmanship, advertising, merchandising. Business
grew. Took on candy. Rented store next door and
threw them into one. Bought a fine soda water foun-
tain; spent a devil of a lot of money making it all
first-class. Catered to a good trade, and got it. Busi-
ness grew like a mushroom hot summer nights.

'*The other day a feller came along and offered me
thirty-eight thousand smackers for my business, but
1 turned him doAMi so cold he froze stiff and ain't
thawed out yet. Yes, business is all right, and after
all this is about as good a world to live in that I know
of/'

This is an absolutely tme tale, from real life, and
yet there are oodles and oodles of clerks in cigar stores
who are masticating the muslin, 'cause ** there ain't
no opportunities for a young feller in a cigar store
these days."

CJ3 (33 CS3

I made a visit to my home town the other day—
a wide-awake place of three tliousaiul. Found things
wonderfully changed.

The old proprietor of the cigar store and news-
stand had sold out to his clerk. Hadn't been quite
making a living, you know— and that clerk had sure
changed things.

The magazines and news which formerly had
tftften much valuable space had been condensed. Cigars,
tobacco, pipes and such were attractively shown in the
large plate glass window he had put in. A handsome
assortment of fine candy occupied the other show win-
dow and a small space near the door. Back of that
was a handsome and exi>ensive fountain outfit, every-
thing as white as a laundered snowflake and so invit-
ing that it just compelled one to sit down and order
something damp and cold.

The whole store was light, and white, and clean
and neat, and artistic, and inviting. '

Was he doing business? The answer is, vea, ver-
ily. He had two clerks, and the three of them were
kept on the lively hustle. As an advertising man
said: 'Mt pays to put on a handsome front, and keep
high (luahty goods, as though evervlxxlv is rich "

I don t blame you— don't blame you in the least-
tor telling yourself that this writer guy is daffy on
the subject of Business Knowledge, and in trying to
get you to continually pound it in your head.

But pei-mit me to state that the writer guy is
right all right, and that the following of his adyj^e
would bring in real money to you. T

Want proof!
Here it is I

A New York hotel which caters to eommeroial
tra\'clers and business men, reasoned— and correctly—
that Its patrons would like to read business books.
Iherelore it estabhshed a Business Library. It bought
a collection of practical business books, placed them
in a certain room, and displayed a conspicuous notice
that its guests were free to use them.

Did the guests say the proprietor of the hotel was
dalty and give the books the absent treatment!
They did— NUT.

They read the books. Two thousand readers read
them 111 a very short time, and many others are still
reading them. They commended the proprietor and
expressed their appreciation of his wise ix)licy.

One of the great and surprising tendencies of the
times IS the number of young men entering business
colleges, business universities, and such, and ground-
ing themselves on technical knowledge. In a few years
Irom now business methods will change mightily Are
you keeping up with the times! Can you hold down
your job at that time!

1^ C?3 Cj3

Here's a brief story, and an impertinent question.
Once upon a time an uneducated Norwegian went
a-stiiloring, and sailed the seven seas. Then he landetl
111 California and went to work. He had vision. He
saw the wondrous opportunities of thi^* wonderful
countiy. He went in business — and grew, and grew
and grew. '

Today he is president of fourteen big corporations
and has money to smoke quarter cigars.

He says that running a business, or fourteen big
businesses, gets down to finding the right man for
the right place.

That's the story. Now for the impertinent ques-
tion.

Vou are the head of a cigar business. Possiblv
It has no clerks, and nothing but the head.

Have you the right man in the right place? That
means you! Have you? Please answer yes or no as
the lawyers say.

If your business is standing still, or going back-
waids, you haven't the right man— and you want to

{Continued on Page 24)

12

44th year

THE TOBACCO WORLD

January 15, 1924

January 15, 1924

THE TOBACCO WORLD

44th year

13

.4th

News From Congress

Federal
Departments

Increase in Production of Tobacco in 1923

AVashington, D. C.

OBACCO producition in 1923 showed an in-
crease of 200,000,000 pounds as compared
with the preceding year, according to figures
just issued by the Department of Agricul-
ture. Total production of all types was 1,278,998,000
pounds, against 1,071,836,000 in the preceding year,
it is stated.

The production of cigar types of tobacco during
the vear was 195,788,000 pounds, as compared wath
175,()01,000 pounds in 1922, and production of this type
increased in all tobacco-growing states except Ohio,
where the crop decreased about 750,000 pounds.

Figures compiled by the department show that
the hurley crop alone jumped from 275,601,000 pounds
in 11)22 to 326,116,000 pounds last year, w^hile the Old
Belt tvpe of tobacco crop in North Carolina and A'ir-
ginia 'increased from 209,708,000 pounds to 249,500,-
000 pounds, and the New Belt crop North and South
Carolina and Georgia increased from 199,060,000
to 306,647,000 pounds.

Decreased production was reported for a few
types, but the decreases are more than offset by the
increases in other kinds.

New Appeal Being Made for Standardization in 1924
An appeal to manufacturers throughcKit the coun-
try to give more attention to the elimination of excess
varieties during 1924 is made in a pamphlet just is-
sueil by the Fabricated Production Department of
the rniteil States Chamber of Commerce. Standard-
ization, it is pointed out, can be applied not only to
the finished product and the cartons and packing
cases in whicli it is shipped, but also to such items as
raw materials, purchased parts, component iwirts,
tcnuinology, performance, brands and finishes.

Manufacturers who on their own initiative have
taken steps to eliminate umiecessary varieties have
found that the benefits of such action were many.
Savings, which could be passed on to the consimier,
were eft'ected not only in the fabriciiting departments,
but in tlie purchasing, accounting, engineering, stock-
keeping and all other divisions of the industn'.

The manufacturer who standardizes his products
officials of the chamber declare, not only benefits him-
self but his dealers and his consuming public. The
dealer benefits through the reduced immlx^r of lines,
with their repair and accessoiy parts, which he must
carry in stock, while the ultimate consumer finds the
ready interchangeability of parts on his machines of

From our Washington Bureau 62ZAlke Building

immense value; and the supplier of raw materials ex-
periences a substantial improvement in the facility
with which his orders are processed and handled.

Railroads Fighting Mileage Order

Fifteen different points of protest are cited by
the railroads against the order issued on March 6,
1923, by the Interstate Commerce Commission, requir-
ing them to issue and accept mileage coupons, in the
case whidi is now before the United States Supreme
Court. The case came before the court on appeal of
tlie (loverimient from an injunction issued by the
Massachusetts District Court, to restrain the commis-
sion from putting its order into effect.

Aside from the minor points such as that the
order is not supported by the conunission's findings,
the main charges brought against it by the carriers
are that it requires them to perform services at rates
w^hich are not compensatory; that it is discriminator^'
in that one passenger receives a low^ei* fare than an-
other; that it is unconstitutional as an arbitrary dis-
crimination which takes property without due process
of law; that it violates the Transportation Act, in that
it will not permit the carriers to earn the aggregate
net annual operating income provided for thereunder ;
that it also violates that act because a just and rea-
sonable fare for the holder of a scrip coupon ticket
can not possibly be less than a just and reasonable
fare for the transportation of any other passenger
receiving the same service; and the order is not re-
stricted to interstate commerce, but applies to intra-
state commerce as well. The case, as reviewed by
the Supreme Court, will center around these points,
and no consideration will be given to the situation
itself, which w^as the basis for the commission's order.
Briefs have been filed by the United States, by the
Interstate Commerce Commision, and by the rail-
roads which secured the injunction in the Massachu-
setts court.

It is claimed by the railroads that a<^loption of
the commission's order w^ould result in a net loss to
them per annum of $32,000,000. It is estimated that
30 per cent, of all passenger travel would be per-
formed by holders of scrip tickets, the amount lost
in the sale of tickets to them being estimated as
$60,000,000. The additional cost of administering
these tickets is estimated to come to $1,680,000. De-
(hicting this total from the total net revenues of the
railroads as shown by figures submitted to the Inter-
state Commerce Commission during the course of its

(Continued on page 14)

THE ANTHRACITE REGIO

WILKES-BARRE SCRANTOH
HAZE LTON

lAMOND BILL, in starting the new year,
wishes to extend to the Tobacco World, its
advertisers, subscribers, writers and readers,
tlie greetings for the New Year. May we all
enjoy the best that is in this old world, and don't for-
get to boost, and boost hard. LeCs do!

It is w Lth sad regret that we record the passing out
of this world to the far beyond, the life of Charles
Kahler, of Reading, Pa. Mr. Kahler, while visiting
in Wilkes-Barre, was taken sick and was removed to
the Mercy Hospital, where his death occurred and
which had a sad ending. Mr. Kahler, while confined in
the Mercy Hosital, ignited his bathrobe when en-
deavoring to light a cigar, and was so seriously bunied
that he died within a few hours. Mr. Kahler is sur-
vived by his wife, two daughters and one son. Mr.
Kahler was a very prominent cigar manufacturer of
Heading.

Mr. G. R. Tschop, special representative for P.
Lorillard Company, in the little cigar division, was a
recent visitor here in the interest of his ''Between the
Acts,^' ''Royal Bengals '» and "Flexo Giants." Afr.
Tschop says his cigars are small, but his sales are big.

The Orpheum Smoke Shop and Billiard Parlor,
one of the finest and nicest equipped in this city, had
one of the largest crowds in the history of their ten
years in business. The reason for this large crowd
was that Mr. William G. Ziegler, the hustling proprie-
tor, had Fred B. Hall, the champion exhibition pool
player in the world, showing his skill with the cue and
balls to the 350 patrons that visited his place. IMr.
Hall, besides being a wizard with the cue, is a wizard
with a pack of cards. When he was through with his
exhibition, the crowd went home gasping and all voted
tliat they had a wonderful night at the Orpheum
Smoke Shop.

Mr. David Abrams, of Philadelphia, Pa., was a
recent visitor through Wilkes-Barre, Scranton, Hazle-
ton and surrounding towns, in the interest of "La Pa-
lina" cigars, for the Congress Cigar Companv. I] v.
Abrams reports that his "La Palina'^ cigars are "'row-
ing m favor wherever placed. ^ *^

Bayuk cigars, "Havana Ribbon," "Prince Ham-
let," "Philadelphia Hand-Made" and "Mapacuba"
are four of the largest-selling brands in the coal fields.
Ihey sell bur because they advertise, and thev are
good. So let's do! ^

Mis. John Lenahan, widow of the late John Lena-
lian, who at one time conducted the cigar store now
owned by the Schulte (igar Stores Con^oration, on
I ublic ^><Hiare IS now conducting a cigar stand in the
Miners Bank Building, aiul is making a very fine liv-
ing. Tins goes to show what any energetic woman can
do to make an honest living. Mrs. Lenahan is ven-
well hked and has a host of fn'ends. Good luck Mrs
Lenahan. » • •

The Dervas Cigar Company, Scranton, Pa., is put-
ting the old "Gato" line of cigars in all stands where
good cigars are sold. Mr. Dervas is deserving a lot of
credit for taking on this brand. The "Gato," which
is one of the oldest brands on the market, slipped a lit-
tle in the past, but Mr. Dervas is gradually putting
them back in all stores and tells me that he is well sat-
isfied the way "Gates" are now selling. Mr. Dervas
also has their "Key Wester" selling big for their five-
center. Men like Mr. Dervas are wanted in the cigar
game.

Bobrow Brothers are developing a new cigar, "La
Tosella," which is being put on the market by the
above progressive finn. The question is, however,
"Can they put it over?" Their distributor for this
section IS the Wilkes-Barre CUgar and Tobacco Com-
pany. iVlr. Meyer Abelson, president, tells me that
they will go over big, m go to it, the more the bet-
ter for the cigar game.

One of the live "get wise" manufacturers of
cigars IS the General C^igar Company, manufacturers
of the "A^Tiite Owl," "Wm. Penn" and "Robt.
Burns" m all sizes, who has put to good advantage the
slogan, "Nothing Satisfies Like a Good Cigar," by in-
serting a top flap in their boxes with the above slogan
thereon. It takes very well. You can alwavs tell who
IS on the job. They must have a live mlvertising man
on the job who can put this over like that. More power
to you!

The E. J. Frish Company, cigar dealers of New
\ ork, are newcomers throughout Wilkes-Barre. Their
salesman is none other than the old reliable Max Ja-
cobs, who has been selling through here for the last
thirty years.

Now that the holidays are over the merchants are
taking inventor>' of their merchandise, seeing if they
lost or made money, and are getting together for a
bigger and brighter year. We have all been looking
forward to a big year. A new stunt for a number of
our local merchants is to put in "Kodak films" and a
developing space for making pictures. They claim
that {he large stores are closed on Sundays and holi-
days, the drue- stores close for a few hours every Sun-
day, so that thev can sell a lot of films to their' trmle
T wish them luck. T don^t see why this isn't a good
proposition for them.

One of the big men from the American Tobacco
Company was nono other but their voune enertretic
field manager, R. E. Tucker, Jr.. of New York CWx
Mr. Tucker wa« bore with the full lino of merchandise
for the A. T. C Jn cn^erv branch of \ho ci<rarptto and
tobacco line. Wliile in this territorv AFr Tuckor was
oiif wdl, tlioir local representative. Mr. Tom B. Mooro
AH hnr companies should send a big man out to look
over the territory. It sure pays.

{Continued on Page 18)

14

44th year

THE TOBACCO WORLD

January 15, 1924

News from Congress

(Continued from page 12)

hoarin^s, the result would be, roughly, a loss in rev-
enue of $32,000,000.

It is held by the Government that the case is
nation-wide in scope, and of such great public im-
portance that it must not be overthro^\^l on a tenuous
tliread of argument, such as secured the injunction
in Massachusetts. The commission's order, it is held,
in no wise contravenes the rights of the railroads,
nor is it in any point in violation of any existing law
or statute. Neitlier the railroads nor the passengers
are discriminated against, tlie loss in revenue alleged
hv the railroads will be more than offset by the in-
creased traffic, it l>eing admitted in the testimony of
railroad representatives that commercial travel had
fallen off tremendously as a result of the high rates;
and the order does liot apply to strictly intrastate
business.

It is expected that the decision of the Supreme
Court will be rendered within a few weeks.

American Snuff Company Cited in Complaint
A formal complaint, charging enforcement of fixed
resale prices, has just been issued by the Federal
Trade Commission against the American Snuff Com
])any, of Memphis, Tenn. The company is chargeil
with enlisting and securing the support and co-opera-
tion of wholesale and retail dealers in the enforcement
of its price-fixing plan on snuff and other tobacco prod-
ucts manufactured by it. Among the methods used by
the respondent to compel dealers to sell at their fixed
prices is the refusal to sell their products to dealers
who did not maintain such fixed prices, and the main-
taining of a list made up of dealers who did not abide
bv the standard fixed prices, which list was made up
of names furnished by agents and solicitors and whole-
M^ers and retail dealers.

Foreign Commerce Service Department Suggested as Part
of Foreign and Domestic Commerce
The establishment in the Bureau of Foreign and
Domestic Commerce of the Department of Commerce
of a foreism commerce seiwice is provided for in a bill
introduced in the House of Representatives bv Con-
gressman Winslow, of Massachusetts. The new bureau
would l>e designed to promote foreign commerce with
the United States, and would take over the work which
is now being performed. The main object of the meas-
ure is to provide adequate salanes for foreign trade
officials more in keeping with the work they perform
an the present salary senile.

Hearing on Pullman Surcharge Again Postponed
The hearing on the question of Pullman sur-
charges, which was scheduled to be held by the In-
terstate Commerce Commission on January 16, has
l>een postponed, until ]\rarch 18, it is announced, at
which time an effort will l>e made to finally conclude
the taking of testimony. There are now pending be-
fore Congress a number of measures providing for
the elimination of the surcharges now collected for
Pullman accommodations, and it is possible that some
action may be taken on one of these bills before the
Interstate Commerce Commission holds its hearings.

STRIKING INCREASE IN PORTO RICO TOBACCO

INDUSTRY

In his annual report, just made public, the Gov-
ernor of Porto Kico, Horace M. Towner, makes the
following comment on the tobacco industry of Porto
Rico :

** Fourteen million nine hundred four thou-
sand seven hundred twent-three pounds of leaf,
and 4,668,812 pounds of scrap tobacco were sold
from Porto Rico during the year. The total value
was $9,459,441. One hundred ninety- two million
sixty-nine thousand cigars were sold, of the total
value of $6,910,735. The total value of tobacco
and tobacco products sold was $16,379,457. To-
bacco is second only to sugar in value of produc-
tion.

**The increase in the production and sale of
tobacco has been constant and striking. In 1913
but 473 persons were employed in its production
In 1919 the number had increased to 7272; while
in 1922 it was 11,962. Leaf tobacco is not a raw
product. It goes through a process by which the
leaf is stripped, classified and carefully prepared
for use. The first purchasers were Cubans, who,
realizing its quality, bought it, manufactured it
into cigars and sold them in Europe as Havana
cigars. Sales are still made to Cuba, but the bulk
is sold in the United States, where its high quality
is recognized, and where it is used in the manu-
facture of cigars of fine grade.

**The manufacture of cigars has not in-
ereased, but on the contrary has declined. In
1919 there were 9697 persons employed in the
manufacture of cigars in the island. In 1922 the
number had declined to 5455. The reasons for
this decline are variouslv stated. Losses on ac-
count of war contracts and strikes among the
workmen are causes stated for the shutting down
of many of the factories and the consequent cur-
tailment of production.

** However, the high quality of Porto Rican
tobacco is established, and the total production is
likelv to increase from vear to vear. It is to be
hoped that cigar and cigarette manufacture will
increase to as nearly as possible absorb the pro-
duction for that will largely increase the demand
for labor of men and women.

**A tobacco guaranty stamp is provided by
law, as a protection against the many frauds
practiced by unscrupulous dealers who desire to
sell low-grade cheap tobaccos on the reputation
of the Porto Rican product. So far, the results
have been fairly successful and the purchaser in
the States can be sure he secures the genuine
Porto Rican product if he so desires."

SMOKE AND DRINK WHEN YOU PLEASE, IS HIS

ADVICE AT AGE 104

New York, January 8, 1924.

'*Go to bed at seven, rise at six.

** Raise a large family.

**Eat any kind of meat at least once daily.

** Smoke and drink when you please.

*' Disregard all negative suggestions given by
friends and relatives.

* * Don 't stop working. ' *

This is the recipe for long life presented by Kup-
per Bier, 104-year-old Hoboken butcher, who visite<l!
Picsident Conlidge yesterday. It is Mr. Bier]s routine
and lie is hale and hearty, and expects to live many
more vears.

January 15, 1924

Say You Saw It in The Tobacco World

44th year

15

I'liiii

'i'iiiiiiii'iiiiiiii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^

Protecting "Good Will"

After all
jiotliiiig satisfies like^
a ^od cigar

^Spanish Cedar Ctgar Boxes
Make Good Cigars Better/''

Good Cigars especially,
require the protection of
proper packing. All the
careful attentions to de-
tails in manufacture are
lost, if the Cigars are not
in good condition
when they reach the
Smoker.

The use of SPANISH

Cedar Boxes is the

Manufacturer's best pro-
tection for the Quality of
his Cigars after they
leave Factory Control.
A virtual guarantee
against loss of ''Good
Will"!

C i ga r s in SPANISH

Cedar Boxes are

distinctly better than
in any other Con-
tainers.

{ADVERTISEMENT)

lilllillllllMIHilll

16

44th year

Say You Saw It in The Tobacco World

January 15, 1924

'"-^^V5rf*57a«w.;'.-- ■■/■.■

I

i^mmmmmmwmmm^'^m/mm'^ikm^

RELIABLE FIRMS OF

YORK, PENNA.

"When you know your goods are right, stand firm be-
hind them and push them along, let the world know about
your product, advertise the fact and get the results."

H. G. BLASSER & CO.

PACKERS AND DEALERS

Leaf Tobacco

FANCY FLORIDA and GEORGU WRAPPERS

Stripped and Booked Pennsylvania and Ohio Tobaccos

Samples and quotations cheerfully submitted

Robert Schubert Co.

124 MAIDEN LANE, NEW YORK

SUMATRA and HAVANA

York Office, Queen and York Streets

C. S. GABLE

CIGAR MANUFACTURER

Main Factory and Office, Queen and York SU.

Branch Factories : Strinestown, Pa.; Jacobus, Pa.

Maker of "FORUM" Mild Havana Cigar, "DOUGLAS FAIR-
BANKS/' "CERTIFIED CHECK" and "HAMILTON FISH"

C. H. Plitt Cigar Co.

MAKERS OF

"Casilda" Cigar," 10c and up
"20th Century," 8c "New Century," 8c

CIGARS OF QUALITY

^^s^mm^^^mi

York, Peiina., January U, 1924.

Lmfjg K are please<l to report tliat most of our fac-

k\w torios are now open with full forces at work.

In some of the factories we found them

with little or no stock of cii^ars on hand, and

best of all was the irood feelin.a: with most manufae-

tnrers, that they enter the uew year with hopes high

for a good year's business.

H. F. Martin Cigar Comp^lly ('*Keen Kilter'')
llftB every table occupied in his large factory. Hiram
wported less than a case of cigars on hand when thev
opened the new year.

W. H. Falkler & Son are working full up and re-
I»rt Imsiness as very satisfactoiy.

A. F. Gallatin Cigar Company, ittnkers of **Fl
RoyaP' and *'(Jallatin" cigars, report good business
^A «^ that they carried oyer a very small stock of
goods intf) the new year.

^ J^'^^^jII manufacturers who say they intend to take
m tlie Tobaceo Industries Fxposi'tion, attend the show,
^d York County is cintainly going to be well reyire-
sented. We take every opportunity to call their at-

tention to tliis very important, at least to our own
cigar and tobacco game, chance of seeing wiiat others
are doing to build up and hold their trade.

The Animated Billboard on the roof of the Hotel
St. George is running several cards advertising the
Tobacco Show, also a card to boost the Cigar Slogan
and to see the large 18 by 20-foot sign ** After All
XoTiiiNG Satisfies Like A Goon Cigar'' playing con-
tiiuiously each night, cannot help but have good ad-
vertising results.

The cigar box makers also carry a card on tUfl
billboard boosting the wooden box.

It is rather amusing, and sometimes discourag-
ing, when soliciting small contributions toward the
expense of these trade-boosting advertisements, they
will with one accord acknowledge the value of the
work, but my, oh my, how they will sidestep when it
comes to helping the good w^ork along. Seems it was
ever thus, that the few must do the work and cover
the cost, while the fruits of the labors are enjoyed by
all.

(Continued on Page IB)

the smokers \^o never come back

IF you have ever stood t)ehind a cigar counter as salesman
or owner you have probably asked this question before.

Why is it that some smokers never come back?

Your store is well located— it is clean— you and your clerks
are appreciative of trade— your stock is well kept— you are
always on the job— and yet, some of your customers never
come back, ♦ ♦ »

Do you remember the new customer to whom you sold a
box of "FLOR DEL MORTS" last week? Did you really ex-
pect him to come back for more?

Recall the day when the new manager of the street railway
came in— you sold him a pocket full of *'EL PROFIT GRANDS"?
Why should he ever come back?

And Judge Fairway. First time in your store. He asked
for **a good cigar" and you persuaded him to try the "FLOR
DE HASBEEN". No— he'll hardly come back again. Can
you blame him? * * *

Better Cigars

Better Known

•

HARVESTER

>UTCH MASTERS

MOZART

EL SIDELO

ADLON

44

IHENRY GEORGE

Some smokers don't know a good cigar from a poor one —
but most smokers do.

When they ask for "a ^oocf cigar" there is but one safe
thing to do — ^give them a good cigar.

* i» «

It is the policy of this company to make Better Cigars and
make them Better Known. It is a policy which should have
your whole hearted support for Better Cigars Better Known
produce but one result — Better Sales, Better Profits and
smokers who do come back.

^ CONSOLIDATED
CIGAPv COaPORATION

Hechsclxer BUi'g 5th Ave. at9*7th St.

NEW YORK^

,-|L ^_

18

44th year

THE TOBACCO WORLD

January 15, 1924

January 15, 1924

THE TOBACCO WORLD

York County Notes

(Continued from Page 16)

York County cigarmakers produced 551,741,780
cij^ars during the year which ended January 1, accord-
ing to a statistical report given out yesterday by W.
P. Austin, deputy stamp collector of the local office.
Revenue derived from the production of these cigars
equal $2,655,009.22. Based on the average length of
four and a half inches to each cigar the total produc-
tion represents approximately 3,719.5 miles.

The number of cigars is based on the sale of
stamps for this period. There are four class of cigars
in this revenue district, grouped according to their re-
tail price. I'lie largest number of cigars is made of
the class A variety which retail at not more than five
cents each. The nimiber made in this class was 388,-
154,290 or approximately 70 per cent, of the total
production.

Class B cigars manufactured in 1923 numbered
123,339,045, wiiicli brouglit the revenue department a
total of $740,034.27 in tiixes. Cigars belonging to this
group retail at more than live cents and not more than
eight cents eacli.

Cigars, belonging to class C brought the govern-
ment a return in revenue of $361,870.65 or $9 for every
thousand cigars manufactured. The number of cigars
r)roduced under this class was 40,207,850.

A total number of 40,595 cigars was made last
year, which belong to class D, retailing for more than
twenty cents each. The tax received from this class
was $487.14.

Reports issued from time to time by the internal
revenue department in Washington indicate that York
County's production of cigars annuallv is approxi-
mately one-eighth of the total made in the United
States.

JAY BEE.

RELIEF SOUGHT FOR EXPENSES IN PROVING
TO GOVERNMENT THAT INCOME TAX RE-
PORTS ARE NOT IN ERROR

The reimbursement of taxpayers for expenses in-
curred in prosecuting appeals from the action of the
( V)mmissioner of Internal lievenue in assessing addi-
tional taxes against them when, upon review, it is
found that the taxpayers^ original returns were fair,
honest and correct, is sought in a bill introduced in
the House of J^epresentatives recently bv Congress-
man Crisp, of Georgia. The measure provides that
the amounts paid by a taxpayer for auditing fees, fees
tor k^al services, clerical help, transportation and
hotel bdls shall l>e prima facie reasonable costs in the
l)remises, and the burden shall be upon the Govern-
ment to prove that such sums when expended were not
i-casonablo costs in the case reviewed.

LINZ.

HUSSEY TOBACCO COMPANY INCORPORATES

The New York branch of the A. ITussev Leaf To-
bacco Company, has been incorporated and is now a
separate concein. John D. Ertel is president and treas-
urer of the new company, and has been associated mth
the tobax^co industry for a number of years. Milton
\ . Sutter js secretary of the new company.

Wilkes-Barre News

(Continued from Page 13)

Diamond Bill sez ''Friendliness'' should he a
headliner in each and every store. Show your cus-
tomers that you are friendly, and watch your sales
grow. We believe that there should be a cheerful, mu-
tual, helpfulness between a store and its customers
md don't forget to say^ ''Thank you!" Ask Diamond
Bill — he knows.

^f^*- .T- H. Asbury, general sales manager for
Bayuk tigars, general line, was through these diggings
looking over their territory in the interest of their
' ' Philadelphia Hand-Made, '' '' Havana Ribbon, ' '
'*Mapacuba*' and *' Prince Hamlet.'^ He Avas makiiig
the Star Tobacco Company his headquarters while in
V\ ilkes-Barre. Mr. Asbury likes Wilkes-Barre and its
people, so call again, Mr. Asbur>^, your type is alwavs
Avelcome in Wilkes-Barre.

The Wilkes-Barre jobbers are reporting business
good, collections fine, and are all looking for bigger
business. We wish you all luck, and plenty of it.

I see where Old Man IMelachrino *' himself '' is
l>ack in the cigarette game again, making a new *'Mela-
chrino'' cigarette in different sizes. The question is,
however. Can he put 'em over! J. W. McGovern, gen-
eral sales director, is in town looking over the terri-
tory and pla<?ing them in all good stores. We wish
>ou luck. Mack. Call again and see us.

One of the greatest surprises to Diamond Bill is
the information that the P. Lorillard Company are
turning out in their factory over 1,500,000 little "La
Roy'' cigars per day. Wow! some cigars. G. R.
Tschop, special representative for the P. Lorillard
( 'Ompany, gives us this information, and he ought to
know. Their selling price is five for fifteen cents.

^Ir. Tom B. Moore, representing the American To-
bacco Company informs me that he will have about

papers

and by returning a coupon and nine cents the customer
IS entitled to a package of twenty. This is a big a<i-
vertising scheme and should go over big. Tom savs,
watch ^* Lucky Strikes."

A few of the cigar stores and cigar stands in
Hazleton, Pa., are the ones of Hotel Loughran, Hazel
Drug Company, James Ferry dgar store, and the E.
J. Smith Cafe, each and every one has its own cases
well filled with choice cigars. ' The William Schwartz
Company are the leading jobbers in Hazleton, who
supplies all the lower end merchants with their cigars,
tobaccos and all smokers' supplies.

The Pittston Tobacco Company, Pittson, Pa., is
one of the youngest .iobbing houses through the anthra-
cite region, and it is giving the larger and older ones
a run for their money. Mr. J. A. McDennott, the
general salesman of the Pittston Tobacco Company,
iias one of the leading and best-selling cigars in tlie
coal fields, the ''Cortez" clear Havana cigar, in all
popular sizes. This cigar is made by the Cortez Cigar
( ompany, at Key West, Fla. The man for the cigar
was none other but Mr. Kaiser, eastern sales manager
lor the (jortez Cigar Company. Mr. Kaiser can be
given full credit for putting this cigar over so big
through here, and they are in all places where good
cigars can be had.

The Hotel Plaza, Wilkes-Barre, Pa., have one of
the nicest and best-equipped cigar oases, filled with
choicest cigars in the city. They are doing a very nice
business.

One of the oldest cigar stores in the city will close
its doors next April. Mrs. Edward Kropp, who has
been conducting the store since the death of her hus-
band, claims that the landlord is raising her rent 100
per cent., and she can not pay the raise. It is the old
saying, too much rent, and decent, respectable cigar
stores can not pay these high rents unless they have
gambling, and there are a lot of respectable people
who do not care for these games. We wish Mrs.
Kropp luck, and plenty of it.

Harry J. Richards, popular cigar salesman of the
Orpheum Smoke Shop, has been laid up at home for
a few days with a severe cold, but Harr>^ is now back
on the job, getting the '*How are you now?" from all
friends. Harry is one of the shrewdest boys behind
the cigar case in this town.

E. A. Stroud, president and general manager of
the Star Tobacco Company, of Wilkes-Barre, Pa., in-
forms me that his company did one of the largest busi-
nesses in the histon^ of the concern, last year. His
cigar business was better by 25 per cent. This is great
news, and should make Mr. Stroud and his co-workers
feel fine about their wonderful business, and go far
and wide for a still greater business for the vear
1924.

The Penn Tobacco Company, of Wilkes-Barre, Pa.,
manufacturers of several different grades of smoking
and chewing tobaccos, and who have been making and
selling a great quantity of cigarettes, called **0. K.,"
are going to a greater field in selling them. Jobbers
from dilTerent states have been writing to the Penn
Tobacco Company for samples and prices. This is
big news and should prove a big boomer for our home
city. '*0. K.s" are proving a big seller wherever put,
and with the strong and unique advertising behind
them, they should go over bigger than ever. John
Till, a local boy, is general manager of the Penn To-
bvacco Company.

The Waift k Bond Company, manufacturers of the
well-known '^Blackstone" cigars, are puttincr pome
vpiy nice advertisino: matter through here. The Star
Trbac/^o Comnany is the distributor for this cigar
throufrh Luzerne and Lackawanna Counties.

Mr. James B. Pace, who has been visiting his
family over the holidays, has returned to Detroit, to
lof>k after the interests of the Waitt-Bond Companv's
^'Blackstone" cigars. Mr. Pace formeriy had their
cigar here, but through hard, energetic work and serv-
ice, he has earned for himself a well-deserved promo-
tion in a lararer fiehl for the Waitt & Bond Company.

The J. a. Dill Company, '^Dill's Best," is one of
the big selling tobaccos for its kind around Wilkes-
Barre. They have a representative through here at
the present time and that helps a lot.

Francis V. Williams, local representative for Otto
Eisenlohr& Brothers, of Philadelphia, Pa., claims that
he had one of the finest times in his whole life when he
attended the annual get-together afFair given to all
sa'esmen and all the Eisenlohr familv at the Ritz-Carl-
ton. Francis sez it was **some" affair— and he ought
to know.

"Diamond BllV wishes that the readers of The
ToBAcro World write him, ISO South Main Street
Wdkes-Barrc, and ask any questions they like in re-
gards to Wilkes-Barre, or questions of anu kind and
we mil answer to the best of our knowledqe. Criti-
cisms invited.

44th year

19

(Continued on Page 20)

DETROIT NEWS
(Continued from Page 10)
'* Harvester," and *4Tenry George" cigars, is back
on the job again, after spending the past several
weeks at home under the doctor's care. Bill says he
is felling much better, although he is somewhat weak
in the knees. He says with the aid of '* Henry George"
and the '* Dutch Masters,'^ his ** Harvester" will carry
him over the jumps in good style.

Detroit's candidate for the laziest-man cham-
pionship alighted from a Woodward Avenue car this
morning. He waited until the car started, then held
a match against its moving side. When the match
flared up he managed to bring it to his cigarette
ivithout assistance.

Leon (loldenberg (Watkins Cigar Company)
known to his intimates as **Goldie," is enjoying a
well-earned vacation at his old home in Ithaca* N. Y.
Before departing for the East ''Goldie" was given a
royal send-off, by his associates at the store. Accord-
ing to reports he was in fine condition, when he left
for home and mother.

William B. Morris has purchased the cigar and
confectioner^' business of N. Bogoaian, located at
5696 Dix Avenue.

Three clear Havana brands that enjoyed a big
holiday business in detroit were, ''Count* Ponchar-
traiii,'^ '^Tuval," and ' * Redencion. " They are mmle
in bond, of strictly clear Havana tobacco and Spanish
hand Avorkmanship. All products of Marcelino Perez
& Company, manufacturers of fine Havana cigars
since 1883.

''Personality" cigars (New York-Tampa Cigar
Company), were prominently displayed last week in
all the leading downtown stores. Among the ones
worthy of mention were: Watkins Cigar (-ompany
(Majestic Buihling), Bert Johnson's (McMillan
Store), Tucker ( igar (\)mpanv (Dime Bank Build-
ing), diaries Bird (Book Building), Watkins Cigar
Company (David Whitnev Building) and Bert John-
son's store at the D. U. K. Station. According to the
reports of these dealers, the ''Personality" cigars
are making many friends with Detroit's smoking pub-
lic.

Heniy Tjiclitig, of Rosenthal Brothers, manufac-
turers of "R-B" cigars, spent the holidays in De-
troit, visiting his parents.

Eugene Watson, of the Harry W. Watson Com-
])any, Flint, Mich., is on a visit to New York City and
eastern points.

Otto Groll, re]i-esenting IMiltiades Melachrino,
manufacturer of high-grade Egyptian cigarettes, ar-
rived in the city last week with a fine flock of "Croco-
diles." According to Otto his pets are making nu-
merous friends throughout the ccnmtry and every one
can handle them with i)leasure, because "Crocodile"
cigarettes, are full of (juality and sweet with Egyp-
tian aroma.

A. G. VViedmann, of the American Box Su])plv
Company, has left for a business trip to St. Loui's
and Vicksburg, Miss.

Claude Shelley has taken over the management
of the cigar stand in the Charlevoix Building at 20.']:?
Park Boulevard. :Mrs. Shelley is assisting her hus-
band in running the stand.

Advance cards from many cigai* men in the East,

state they are Detroit bound with nice fat order bo(>ks

and spring samples of excellent qualities and values.

So, come on Ix^ys the Dynamic City will welcome you.

Yours truly,

MIKE OF DETROIT.

20

44th year

Say You Saw It in The Tobacco World

•

January 15, 1924

H,
c^^'

m

Judge

for

Yourself

^^.

K^!

^^.

o»jii:

o^:^

The world^s most famous and

largest selling high grade cigarette

Turkish Cigarettes contain no
artificial'fiavoring and are
therefore purer and better
than other kinds of cigarettes.
MURADS are made only of
100% Pure Turkish Tobacco

ot the finest varieties grown,
and are appreciated and de*
sired by smokers who demand
the best the world has to offer
in cigarettes.

MURAD

"HOOK UP" YOUR BRANDS
WITH NEW TRADE

BY PACKING YOUR CIGARS
IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor Cigar Box Co.

fffl^JDSOR

After all
LnMlHn( Mti^m lilun
^afoad cigar

PENNA.

GONZALEZ & MENDEZ, Inc.

CLEAR HAVANA CIGARS EXCLUSIVELY
TAMPA, FLORIDA

EDW. WODISKA, General Representative

Wilkes-Barre News

{Continued from Page 19)

A new cigar store and billiard parlor was recently
opened in Parson, Pa., a suburb of Wilkes-Barre,
by Ehner Stetler, calling his place of business the
Stetler Smoke Shop, using a large ''SV' for all three
names, and making a great showing. Mr. Stetler is
new in the business, but from all appearances it looks
very good to the writer, and should be a big store in a
short time, for the new owner, Mr. Stetler, carries a
full line of cigars and tobaccos, keeps his place well
cleaned, and this alone should be a big asset for any
store. A clean place of business gets the best of trade ;
a dirty, unclean place of business, and you'll always
find the worst class. The best is always the ''best'* in
the end.

It is very seldom that you will find in any city
fruit market a well-kept cigar case, but not so with the
one conducted by Archie Frandieen at 169 South ^lain
Street, and credit can be given his able assistant, Mr.
Gomer Jones, who knows how to keep stock. Mr.
Jones states that he works for the interest of ^Ir.
Francheen as though it were his own store, and it
shows it. His stock of cigars and tobaccos, as well as
his other merchandise, shows his careful eye and train-
ing and it sure is a big thing to any merchant to keep
such a place with clean, tidy and well-kept stock.

Will see you again on the first. Look for me.

DIAMOND BILL.

STERLING-MILLS BILL ENDORSED

R-epresentatives of a number of trade organiza-
tions appeared during January before the House
Judiciary^ Committee to urge the passage of the Ster-
ling-Mills bill, which would make valid and enforce-
able written provisions or agreements for the arbi-
tration of disputes arising out of contracts, maritime
transactions, or foreign and interstate commerce.
This measure is supported by associations in practi-
cally every industry.

The main intention of the measure is to eliminate
friction, delay and waste, and maintain and estab-
lisli l>usiness amity and reduce the price of commodi-
ties to the consumer. This last is to be accomplished
on the theor\' that a merchant in figuring his costs
adds to his price a certain amount, representing tht
risk of rejection, claims, fault-finding, etc., even in*
eluding litigation. If inexpensive but dependable ar-
bitration were possible, instead of costly time-consum-
ing, troublesome litigation it was asserted at th©
lien rings, the risk would be correspondingly smaller
and the price made to conform therewith.

SCHULTE PLAN ENDORSED

At the si)ecial meeting of the stockholders of the
Schulte Corporation held Saturday, January 12, thft
])roposal to increase the authorized ])ref erred stock of
the Schulte Retail Stores Corporation from $5,00(),(K30
to $15,000,000 was approved.

WOMEN MAY SMOKE ON CANADIAN PACIFIC

The Canadian Pacific E-ailway will allow smoking
In the observation cars on their transcontinental trains,
according to an announcement by the officials of that
company. This niling applies to women as well as
men and both sexes may now enjoy their after-dinner
s^a^e and feel tiiat no rules are being broken.

January 15, 1924

Say You Saw It in The Tobacco World

44th year

21

tt

— One result of the high
prices of raw materials, as I
see it, will be an era of SHORT
FILLED DIME CIGARS — "

D. Emil Klein

in 'The Tobacco LcaT

Our exhibit at the Second International Tobacco Show in spaces
65 and 73 wiU show far seeing manufacturers the way to produce
Quality Short Filler ten cent [and five cent too] cigars at a profit

A complete factory will be in operation— every phase of short
filler manufacturing methods will be demonstrated. Don't fail to
visit "The Durex Sanitary Cigar Factory" and see for yourself
how you can make more money in 1924 with the Durex method.

AT THE TOBACCO SHOW LOOK
FOR THE BIG RED FACTORY

THE MILLER DuBRUL & PETERS MFG. CO.

Cincinnati :: :: ;; .. Qhio

Manufacturers "Durex" Cigar Moulds, Cigar and Cigarette Machinery. Cigar Factory Equipment

i"""" "'""Mil , ,1, iiMiiii.im.uiiiiiiii.iiiiiiiiMiiiiiiiMiiiiim i„riiiHi

IIIIIIIKIMIIIIIIIIIMIIIIIIIIIIIIII IIIIIIMIIIIIIIIUIIIIIIII>M||I IIIIIIIIIHIHniUnHIK.

A NATIONALLY
ADVERTISED PRODUCT

A Pocket-size Cigarette Factory
"ROLL YOUR OWN"

a perfectly made Cigarette in a jifTy

lANDSONE TOBACCO POOCB AND CIGAIETTE NAKEK ALL III OlfE

Here's how you make 'em; Pull out the metal tube with pouch suspended;
Koll the cigarette paper around it. seal it, and close the end. With the
left hand holdmg the pouch, upside down, gently work the metal tube in
and out of the pouch. (Note Picture.) The little plunger concealed in
the tube automatically packs the tobacco tight enough for firmness- loose
enough for a perfect draw.

W A N T F n ESTABLISHED DISTRIBUTORS
ff n 11 1 U V JOBBERS AND DEALERS

YOU. WHO lOLL YOUR OWIf-tklik af it I
hm'$ the mus af mAlat thm tukr,
flicker Mi kettcr thin wu ever fmMt
Mm. Yoi CM rail thm walklif, ■•toriif
•r ftandlM la a laaau cydanc, with lever
the Ion of t iraia af takaooo. Try yoir
(avaritc ihort cat takacca.

The DUAL Cigarette Maker
and Tobacco Pouch

Ymi Cm Order Direct By Nail, Until Ifatlaial
DbtrihntioB li Stcared

RETAIL PRICE $1.00

Master Tobacco Pouch Company

108 S«. 13th St., PhiUMphia, Pa., U. S. A

I'rotccted by U . S. and KorelBn Patenta

^***-,^'?°^® advertisement appears in January 26th. 1924
issue of COLLIER'S WEEKLY, with over 1 ,000.000 Circilation

SEE US AT THE TOBACCO SHOW

January 28th to February 2nd. at Tlst Regiment Armory, Park
Avenue and 34th Street. New York, or write for terms.

*ftm^^Htimmiiiiimt)inMiiimMMtniiiMHiifiiifOiiiiMitMiMitMHMiuiMiti!iiMtJ

"MltttHlllllltMiMtlHflMtMlllMtlliniilhHitiinillMMIItKIMIIimillfnMMMIfMIMIflHlMlimM

Annual Tobacco Industries
Banquet and Ball

under the auspices of the

National Board of Tobacco
Salesmen's Associations

Friday Evening, February 1st, 1924
At Seven-thirty O'clock

HOTEL McALPIN

Thirty-fourth Street and Broadway

Tickets Six Dollars per Person

Twelve Dollars per Couple

Ladies Will Be Present

Please mail reservation and check to Albert

Freeman, Treasurer, 123 Liberty

Street, New York City.

22

44tli year

THE TOBACCO WORLD

January 15, 1924

January 15, 1924

Say You Saw It in The Tobacco World

TOBACCO SHOW NOTES

The Tobacco Industries Exposition will be a very
lusty two-year-old when it opens January 28, con-
tinuing to February 2d, at the Seventy-first Regiment
Armory, as part of a big program in New York for
the National Tobacco Week.

The stimulant to the business of every branch of
the tobacco industry that the exposition provides is
supi)lemented by the additional stimulant provided in
the National Tobacco Week movement, which orig-
inated with the Tobacco Exposition management.

The success of the exposition is already assured
and those who saw the first show, held last year, will
have a most agreeable surprise in store for them in
the conclusive proof of the development, improvement
and decided enlargement of the exposition.

This week in New York there is being jjresented
another amiual example of what an exposition or show
can do to stimulate and develop an industry — in the
Automobile Show and while the annual Tobacco Show
may not be as hu'ge as the Automobile Show has de-
veloped, it can be made to inject more entei^prise, ex-
ploitation and development to the tobacco industry
than will ever be possible without an exposition or
show, providing the many angles of newspaper and
public appeal that an industrial exposition does pro-
vide when its trade '*get together ^' and **put it over'^
in an enthusiastic, hannoniously working body.

Hundreds of thousands of dollars of free news-
paper publicity is provided automobile manufacturers,
among many other important contributions to the in-
dustry and its representatives by the holding of this
annual show.

With the opening of the yearns Tobacco Show
but a couple of weeks off, more than three-quarters
of the huge floor space of the Seventy-first Regiment
Armorj^ at Thirty-fourth Street and Park Avenue, has
been reserved by progressive tobacco firms and the
manufacturers and jobbers of novelties and other
allied products.

In addition to tlie N^ional Board of Tobacco
Salesmen ^s Associations wliich has its annual conven-
tion and banquet in conjunction with the Tobacco Ex-
position, the Philippine Uovenmient exhibit will be
mipi)lemented with a special banquet and native festi-
val and the Porto Rico Uovenmient exhibit and the
Connecticut X'alley growers promises surprises in
addition to their exhibits. York County, Pennsyl-
vania, and the Havana tobacco interests " and other
leading growers' associations are in negotiation with
the show management for exhibition space.

FuHher endorsement of the exposition is pro-
vided by the Florida and Georgia Tobacco Growers'
Association Avho state many of their members visited
the last year's exposition and stated it would be highly
advantageous for Florida tobaccos to be represented;
the Dark Tobacco Growers' Cooperative Association
heartily endorses the exposition, believing the exposi-
tion to 1x3 of great benefit to the industiy in gen-
eral; the Cigar and Tobacco Dealers' Association
of Minneapolis unanimously endorsed the exposi-
tion in a regular meeting of* the association; the Bur-
ley Tobacco Growers' Association state, *' Exhibits of
this kiiKl are very beneficial to the trade and we very
freely give it our full endorsement."

The Carrier Engineering Companv, manufactur-
ers of weather, are among the latest exhibitors in the
machinery division of the Tobacco Exposition; dem-
onstrating their system of air conditioning for to-
bacco plants.

GROWING TOBACCO FOR OUR CIGARS IN CUBA

By Alvin Fox, B. Sc.-PhU, Agric. Botanist.

The Pinar del Rio province produces the fine&t
tobacco in the world. It is somewhat darker than
that from Habana province and is not so smooth in
texture, but for taste and aroma it has no rival. Again,
tobacco from HabaJia province (Partido) is usually
light in color, not particularly aromatic, and while
very good burning, must be combined with tobacco
grown from the province of Pinar del Rio (Vuelta.
Abajo) to make an acceptable smoke.

Tobacco produces but one crop a year. Late in
the summer the grower prepares his field for fall
planting. lie makes a seed be<l in virgin soil, care-
fully pulverizing' the gromid, burning the twigs, etc.,
on it to prevent weeds. The seeds are spread in
three plantings, usually about three days apart, so
as to make sure of the proper number of young plants.

After the seedlings are about six indies high
they are transplanted to the tobacco fields and are
set out about one pace apart. They are carefully
taken care of and the field is cultivated so as to keep
it entirely free from weeds.

The plants usually are transplanted between the
period of October 1 to 15, and mature in approxi-
mately ninety days, that is, from the tenth to the
thirteenth of January. When mature, the wrapper
leaves are cut from the stalk and conveyed to field
drying houses, which are simply barns covered with
a roof or thatch of straw and palm bark. Here the
leaves are strung by passing a needle and thread
through the heavy part of the stem. This process
makes the leaf naturally dry and light in color. The
leaves are stiimg across the rafters of the drying
house by attaching the threads to poles and they* are
left in this position for from two to six Aveeks, and
sometinies longer, depending on weather conditions.

After the tobacco is properly cured by this nat-
ural proc<»ss of drying it is put up in pa-ds which are
commoidy known as *'Matulos" and is sold by the
grower at so much per matulo, provide<l the grower
does not make his own packing. There are approxi-
mately 400 wrapper leaves in a matulo; the filler
count iTiiis larger.

The matulos are then transported to the field
jmcking houses, where actual [mcking operations be-
gin about May first. In the meantime the matulos
have been placed in big jnles and the tobacco has gone
through a very heavy sweait. Proper sweating is ab-
solutely essential during this period.

In the field packing houses are skille<l selectors,
who sort and grade the tobacco according to its size,
texture, qmdity, etc. It is then counted into ** Hands'*
of from thirty-five to seventy-five leaves, depending
on the grade. Four of these hands are then tied to-
gether and become a **Manojo" and eighty manojos
make a standard bale. The bale is then wrapped in
the bark of palm trees and in due time is forwarded
to the storage warehouses.

44th year

23

F. H. BELTZ IMPORTS HAVANA DIRECT
F. II. Bcltz, of Schwenksville, Pa., announces that
he has just purchasetl a quantity of fine Havana to-
bacco to be used in the manufacture of his cigars, and
will import same direct.

AftM*an
^Mtlung satisfies lilM*
a (ood cigar ^

h*!s^^timmmmmmMm^^

Year Hence

your inventory will have been completed.
What will your books show for 1924? Will
some of your cigars have cost you more to
make than you can sell them for? Do you
know what other manufacturers are doing in
like cases?

They are using Porto Rican tobacco an
imported, tropical leaf. It pays no duty, and
consequently is cheaper in price.

Grown in the mountains, it combines the
quality of lowland tropical tobacco with a
certain finer quality due to higher altitudes.

Porto Rican leaf is not a substitute; nor is
it a subterfuge. It has individual merit.

Proof? In 1922, the United States im-
ported 26,000,000 pounds. How many cigars
does that represent?

LOOK FOR THE GUARANTEE STAMPS

Government of Porto Rico

Tobacco Guarantee Agency

136 W^ater Street
New York City

/. -P. Vazquez
. Agent

Telephone
John 1379

^^^'^'^'^^^^'^^S^'S^'^^'^g'^ggl^l^flg^fl^ieBs}^

24

44th year

Say You Saw It in The Tobacco World

January 15, 1924

January 15, 1924

Say You Saw It in The Tobacco World

/jTHE chief consideration of
^^ the cigar smoker is quality
and value. The remarkable
demand for Bayuk Products
proves it. The man that sells
them knows.

BAYUK CIGARS, INC.

Originators of the

BAYUK INIMITABLE BLEND and
BAYUK INCOMPARABLE BRANDS

PHILADELPHIA

N«w York. 119 Lafayette Street

Phone Franklin 3166

:H;

I

TADENA

HAVANA
CIGARS

Arguelles, Lopez & Bro.

MAKERS
General Office and Factory, TAMPA, FLA.

Eastern Office Warehouse

222 Pearl St. Havana

New York Cuba

:H:

lERCHANIS aCAR BQX'CO

DALL ASTOWN, PA.

^y^ANUFACTURERS OF

CIGAR BOXES & CASES

Dealers In Labels, Bands and Edginga
CAPACITY 1S,000 DAILY

\C !*'• Wr«r>^ We mak« them. Anything in Cwlar, VenMr.
11 It S VV OGQ- Redwood and Imitation.

If If 'a P»*i^Aa ^* ''V* !''•"'• ^* "• «»"•*• you on your

At Al 9 A nCCw— ne«l. Une up with a first cUm boxmakar

for your 1923 requirement*.

nrst Class Cigar Bexes Guaranteed

Business Building

{Continued from Page 11)

change him into an improved man. But, you say, whin-
ingly, "it can^t be done." Bosh I It can. It's easy.
Just read this department — with care, with earnest-
ness, wdth sympathy — and it will slowly dawn on you
how it can be accompli shed.

CJ3 CJ3 CJ3

A store in another line experimented on the human
interest of various kinds of window displays. It deals
in scientific instruments, as surv^eyors' instruments,
artists' utensils, and such.

In its window was a miniature of our solar svs-
tem, the sun aaid its seven planets, made to proper pro-
portions; this in addition to the usual assortment of
goods. A check-up was made for a week of the num-
ber of persons who looked in the window^ Then a con-
trivance was rigged up by which the planets revolved
mound the sun, and a check-up taken of the number
of people stopping to see.

The number was almost doubled.

Even when the man was working in the window
to get the arrangement working, the number of peo-
ple stopping to look was greatly increased.

A deduction was dra^^^l from this which is a valua-
ble pointer to a retailer in any business, including the
cigar business. That is, there are two things which
greatly add to the interest of a display window: One
is life, whether it be a live man, woman, or some other
living creature; the other is that motion almost dou-
bled the interest.

If you want to attract interest, put in your win-
dow a turtle, a rabbit, a chicken, a squiirel. Put a
sini])le placard that this is a pure-blooded king turtle^
that it is a delicacy and lays its egs:s in the sand. Also
put ])lacards alx>ut your goods. This cheap and simple
device will draw the attention of people most amaz-
ingly.

TAMPA ASSOCIATION StCW^AN

Tlie following greeting card received from the
secietary of the Tampa Cigar Manufacturers' Asso-
ciation announces their slogan :

**Tlie Secretan' of the Cigar Manufacturers' As-
sociation wishes you all Health, Peace and Prosperity
for the New Year, and here\nth presents to you w^ith
his compliments the following home-made slogan: 'The
Best Thing Under the Stars Is to Smoke Tampa
Cigars.' "

MRS. SHERMAN P. COE PASSES AWAY
Jnlia A. Coe, wife of Sherman P. Coe, of \ho
^^•ell-known firm of Faber, Coe & (xregg, New York
Citv, importers and distributors of cisrars. passed away
at her home in Bronxville, last week. Mrs. Coe had
l>e( 11 ill for some time.

DUYS SAILS FOR HAVANA
Jolni TI. Duys, of IT. Duys & Company, leaf to-
bacco importers of New York City, sailed for Havana,
Cuba, last week to inspect his company's holdings
tliere and also size up the situation. He is expected
to return in about two weeks.

44th year

25

They Sell They Repeat

ROIG & LANGSDORF

INCORPORATED

PHILADELPHIA, PA.
ESTABLISHED 52 YEARS

GI R ARD

CIGARS

''you Never Find Halj a Girard in the Ash Tray'

W. D. C. ENTERTAINS SALESMEN
Laiujk Pipe Company's Representatives ;Meet for

Business and Pleasure

The annual convention of the salesmen of Win.
Demuth & Company was held in the companv's execu-
tive offices at Richmond Hill, L. I., December 27-28-2J).

A most welcome and inspiring conclusion to the
business of the convention was given by the firm, w^ho
acted as hosts to the men at a dinner at Cafe Beaux
Arts, followed by a theatre party at the Selwyii The-
atre where the delightful comedy, "Battling Butler,"
was thoroughly enjoyed.

Before the final adjournment the following tele-
gram was despatched to Mr. Abraham Dallman, the
well-known Pacific Coast representative of Wm. De-
muth & Company.

*'You were missed by all of us at the convention.
\\e had hoped to congratulate you personally upon
your rounding out twenty-five years of loyal and effec-
tive senice to the house. May the New Year bring
you niuch joy and may your success ajid prosperity
continue for many years.

Your Associates on the Sales Force."

At the conferences events of the past year were
reviewed in order to give the proper perspective for
next year's activities. Conditions in the industry were
lepoited to be most favorable in every section of the
country. That the pipe business is on the ''up" grade
IS evidenc^Hl by the increasing popularity of high-grade
brands. Not only is the American smoker preferring
the pipe to other forms of smoking, but he is more and
more leaning toward the better quality ijipes. The
firm's sales of "Demuth Bniyere," "Milano," "Se-

ville," etc., far exceed the most liberal expectations of
last year's meeting.

A proportionate increase for 1924 is not only ex-
pected but practically assured by the placements al-
ready procured on these lines, and facilities for in-
creased production and improved shipping service
have been provided.

One of the most interesting features of the con-
ferences was the presentation to the men of the ex-
tensive advertising cimipaigu which the firm has
])lanned for 1924. This discourse was given by Mr.
I'lnseman, president of the Federal Advertising
Agency. The cimii)aign is built around the "Milano"
pil)e and contains some very unusual and striking
features which will beyond a doubt prove a most
pleasant surprise to the trade. This advertising will
make selling "Milano" pipes easier than ever for the
retail dealer.

During the contention the salesmen were made
famihar with the line which the firm has provided for
tile coming year. The standard lines, such as "Mi-
lano," "Demuth Bruyere," "Turin," "Seville"
''Mariboio," "Morocco," "Brighton," "Duro-bit!"
"P>akelite," "Wellington," etc., will, of course, Ix'
ready tor the trade again, with the additions of a few
new shapes here and there. As the quality of these
lines in their respective price ranges could not Ije im-
proved, the packages and assortments in many in-
stances have been made more attractive. This is'par-
ticulariy true of the assortments of fifty-cent, seventv-
live-cent and ^l pipes on cards. The cards 'this year
are printed in four colors with catchv and api)ropriate
d hist rated captions.

The Demuth salesmen on their first trij) over their
territories will introduce to the trade several attractive
new lines which are sure to be winners.

26

44th year

THE TOBACCO WORLD

January 15, 1924

Tobacco Merchants' Association

T^ • • T) 5 Beekman Street

Registration bureau, new york city

Schedule of Rates for Trade-Mark Services
Effective April 1, 1916.

Registration (see Note A),

Search (see Note B),

Transfer,

Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An .llowance of $2 will be made to member, of the Tobacco Mer-

Dollar ($1.00) will be «iiade. If »* "*."if '*/*"Jdftional ch^^ oi Two Dollar,
f W'wfn'bi LTde*t"dt7n°;^!^;.arch\'rl\?°of*One^^ ($1-00) will be
2ade for every ten (10) additional title, neccanly reported.

REGISTRATIONS
HANDITIN:— 43,600. For cigars, cigarettes and tobacco. Decem-
ber 26, 1923. Max Schwarz, New \ ork, N. \

cigars, cigarettes and tobacco.
Cigar Factory, Newt. C. Toler,

November 13, 1923. C H. Hil-

ELTO-LERI A:— 43,601. lor

October 31, 1923. El liarto
owner, Metropolis. 111.
HILIAN:— 43,602. lor cigars.

MEnV^ APPAREL CLUB:--43.603. For all tobacco products.
December 31, 1923. Tbe Moehle Litho Ca, Inc., Brooklyn, N. Y.

GUST AVE EIFFEL:— 43,604. For all tobacco products Janu-
irv 3 \9M Pasbach-Voice Litho. Co., Inc., Brooklyn, ^' ^ •

cardinal" NICOLO MARINO :--»3,605. For all tobacco prod-
ucts. January 3, 1924. Pasbach-Voice Litho. Co.. Inc.. Brook-
1 v \'

CARDINAL GIUSEPPE PRISCO:— 43,606. For all tobacco
products. January 3, 1924. Pasbach-Voice Litho. Co.. Inc.,

PAUL /."rAINEY:— 43,607. For all tobacco products. January
3 1924 Pasbach-Voice Litho. Co., inc., Brooklyn, N. Y.

DR. JAMES RHODES:— 43,608. For all tobacco products. Jan-
uary 3 1924. I'asbach-Voice Litho. Co., Inc., Brooklyn, N. l.

happy' MacKEEN:— 43,610. For cigars and stogies. Decem-
ber 5, 1923. C. F:. Acton, Belmont, Ohio. ^uoa

LUX-RITE:— 43,611. For all tobacco products. November ^4,

1923. American Litho. Co.. New York, N. Y.
COLLEGETTES:^»3,612. For cigars, cigarettes and tobacco.

November 27, 1923. Rosenthal Bros., Scranton, Pa.

FROG HAIR: — 43,613. For smoking and chewing tobacco and
twist. December 18, 1923. A. J. Brodie, Owensboro, Ky.

BEES NEES:— 43,614. For smoking and chewing tobacco and
twist. December 18, 1923. A. J. Brodie, Owensboro, Ky.

CORN SILK:— 43,615. For smoking and chewing tobacco and
twist. December 18, 1923. A. J. Brodie, Owensboro, Ky.

STONE MOUNTAIN:— 43,616. For cigars, cigarettes and to-
bacco Januarv 2. 1924. The Kaltreider Cigar Co., Red Lion, Pa.

SOUTHERN MEMORIAL:— 43,617. For cigars, cigarettes and to-
bacco Januarv 2. 1924. The Kaltreider Cigar Co., Red Lion, Pa.

1924 BROADLEAF SPECIAL:— 43,618. For cigars. January 4,

1924. Joseph Silver, Syracuse, N. Y.

TRANSFERS

THE ORIGINAL APOLLO:— 22,110 (Patent Oflllcc). For cigars.
Registered September 14. 1920, by Peter Kordick Co., Chicago, 111.
Transferred to the Cole Litho. & Printing Co., Chicago, 111., and
re-transferred to I). C, Kaltreider & Sons, Red Lion. Pa., Decem-
ber 20. 1923.

MI AVANA:— 20,345 (Tobacco World). For cigars, cigarettes and
tobacco. Registered June 11, 1910, by Hilbronner & Jacobs,
Philadelphia, Pa. Transferred to Henry M. Kreh, Philadelphia,
Pa.. October 18, 1921, and re-transferred to Louis Rosenfelt,
Philadelphia, Pa., January 2, 1924.

CADETSHIP:— 20,793 (Trade-Mark Record). For cigars. Regis-
tered April 6. 1899, by L. Levy & Son, New York City. Trans-
ferred to Geo. Schlegel, Inc., New York. N. Y., and re-transferred
to W. W. Stewart & Sons, Reading, Pa., December 6, 1923.

MARLENA: — 38,542 (United Registration Bureau). For cigars,
cigarettes, cheroots and tobacco. Registered January 12, 1914, by
the American Litho. Co., New York, N. Y. Transferred to Ra-
MMl, Rey & Co., Tampa, Fla., and re-transferred to Abelardo
Menendcj^, Tampa. Fla.

TAMPA SEAL:— 28,096 (Tobacco Leaf). For cigars, cigarettes,
cheroots and tobacco. Registered August 15, 1904, by the Amer-
ican Litho. Co.. New York, N. Y. Through mesne transfers ac-
quired by Ray P.. Crallc, Tampa, FM., *l»4 re-transferjriid to Abel-
ardo Menendcz, Tampa, I'la,

WHO KNOWS
the name of the manufacturer of the '*Flor de Juan
Lopez" cigar?

FAIR TRADE LEAGUE GETS MANY ANONYMOUS

COMPLAINTS

New York.

Kecent aimouiicement of the war declared by the
American Fair Trade League against misleading ad-
veitisoments and misbranding has brought to the
J^eague^s headquarters here much voluntary evidence
regarding alleged business frauds. In a statement to-
day expressing appreciation of this co-operation, Ed-
mond A. Whittier, secretary-treasurer of the League,
asked that all such communications bear the name and
address of the sender and a recital of facts indicating
the evil results of the practice complained of. In some
cases correspondents have merely forwarded copies of
advertisements bearing a penciled note such as — ' ' This
is not true." Mr. Whittier said that the demands upon
his organization have grown to a degree which neoes-
sitates the ruling that no cognizance be taken of
anonymous letters.

The recent increase in the volume of complaints,
Mr. Whittier attributes especially to the attention at-
tracted by the League's organized effort to stop the
misuse of the word "Havana" in the advertising of
cigars. Greatest progress in this line, according to
Mr. Whittier, has been made through co-operation of
manufacturers and wholesalers, who in almost every
case have discontinued the application of the term
'4Iavana" to cigars containing any other brand of
tobacco, when their attention was called to the mis-
statement.

**The fact that certain practices long prevalent
are regarded by many as legitimate trade customs,"
said Mr. Whittier, **is no excuse for their continuance.
Misleading advertising and similar unfair trade prac-
tices will stop when the general public shows its re-
sentment of such deception by refusing to patronize
firms responsible for these deceptions It should be
said, however, that in many oases the deception is not
a wilful one and that the majority of advertisers
quickly refoi*m as soon as the deception or fraud is
pointed out."

GEORGIA TAX LAW ATTACKED AND TEMPO-
RARY RESTRAINING ORDER SECURED
Iji acx?ordance with our previous advice, a suit at-
tacking the constitutionality of the Georgia Tax Law
levying a 10 per cent, tax on cigars and cigarettes,
which was to become effective on January 1st, has been
filed, and a temporary order restraining the collection
of the tax has been secured.

We are advised by eminent counsel that this tax
law is unconstitutional in several respects, and there
is every reason to hope that it will be so held by the
courts and that the statute will accordingly be nulli-
fied.

Tobacco Merchants Association
OF THE U. S.

RECEIVERS APPOINTED FOR BAILEY BROTHERS

A voluntary petition in bankruptcy w^as filed by
Bailey Brotliers, tobacco and cigarette manufactur-
ers, in the United States District Court in Greensboro,
X. (-., Decemljor 15, 1923, according to information re-
ceived by us a short time ago. M. S. Lyon, of Win-
ston-Salem, and Frank H. Henderson, of Hickory,
liave been appointed receivers.

The Bailey Brothers Company have manufactured
smoking and chewing tobaccos for a number of years
and placed the *' Carolina Royal" cigarette on the
market about a year ago.

CIGAR BOXES

Dependable service— Quality packages—to meet
any requirement in the Wooden Containers for
Cigars

AOoi'A^°°P^*' P^^S" « the retainer o{
AKOMA from Factory to Consiuner

n

The Buckley Cigar Box Co
24 Vine St,
DESHLER, OHIO.

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

Hey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave.. New York

WESTERN RePRBSENTATIVB:

PAUL PIERSON

139 North Clark Street. Chicago, III.

Cigar Labels, Bands and Trimmings
of Highest Quality

OSCAM PASBACH.Pmcj

u.A.voiec.ftcM. ecaM^.MMM4M«i

i PASBACH-VOICE

^^LlfHOGRAPHINGCOTiNC.^^i^

flRT [llglOeRAPHBRS

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR UBEL5 - CIGAR BANDS

Perfect IiraoGRAPHY

'I?

fk

CIGAR BOX LABELS
BANDS AND ADVERTISING

^//€/rm/i

W YORK

The Standards of America

Lorillard's Snuff, : E«t. 1760
RaU RoadMiUs Snuff, E.t. 1S25
Gail & Ax's Snuff, : E.t. 1851

ALL OF THE OLD ORJaNAL

Maccohovs - Kappees - High T oasis
strong. Salt. SWeet and Plain Scotchj

MANUPACTURID BY

WMOE W. BELNE CO.. Ill Fihk i,. Wm. v„l

A^^ericang^SuppJy Q^

S309 Russell Street

Coraar of Orallot Streal

Detroit, Mick.

Exclusive Sellinp Agents For

THE CALVERT LITHOGRAPHING CO.

SJftCE\ 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

2Sr.»}S W. 17th St. . New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

0,

^(7 /ens

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND, VA.

>/Vanu/aelurcrs of

HIGH GRADE

SMOKING TOBACCO.

IRRECIJLAR PAGIT^TTON

a

EF&:5MJSMM

^3!oio!Oioiiias2iiy^jyiiiyi!MiMiyiiMi^^

LiiM|tl^*|lW^JlOig^^iunui:iyLM!^^

I?.

Staple Manila Cigars

Jobbers and Dealers Who Handle
Staple Manila Brands Are

Making Money.

There is a growing demand in the United States for
mild, sweet, free-burning Manila which sell at retail
from 5 to 25 cents.

There are a lot of smokers who like Good Manilas.

Tlwere are Millions more who may bi attr«
rigfit Manila Cigar at the right price.

to the

ARE YOU WINNING YOUR SHARE
OF THIS GROWING TRADE?

List of Manila Factories and Importers on application.

THE MANILA AD AGENCY

(C. A. BOND, Mgr.)

15 WILLIAM STREET

NEW YORK CITY

f««^^t«»

: a'SaitTi'ii rrn \\l ^ jaLgfflzgJs^gjz^^sOialg £& jfc-^-^ig^^a'ii :tji ^ii'^^^^rCrr^Yr^n^'ri'^^^^ir'^f^^swifris'

i^

FEBRUARY 1, 1924

VOLUME 44

-Ht

t-'BRAR>^

f^tOKlV»i

-^

""III! iMiiiiiiiiinmini

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

i\

A Scrap Cutter and Separator
tJbat really does separate

W^H^ /or aescHpiWm mMt0r
mad nttfi pri^m

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

«nty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Writ9 fsr sample and prtcm

Baker Tobacco and Cigar Machinery Compan y

YORK, PENNA

iiHiiiiiiiiiiiiHiiumi

PUBLISHED ON THE 121 AND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHILA..PA.

1

Fooriiary ], 1924

Say You Saw It in The T

OBAcco World

I

WOODEN BOXES

are better

44th year

3

Because They Give Better
Printing Display

There is no comparison between Wooden Cigar Boxes and substitutes when
It comes to beauty of printing and lithography. You can do almost anything
With wood, while the possible treatments of substitute packages are limited.

and for these 5 other reasons:

]L IDEAL DISPLAY: Compact, varied and eye-
catching window and counter displays are most
easily gotten with Wooden Cigar Boxes. With a
little imagination you can show all kinds of effects
and combinations with Wooden Cigar Boxes.
Wooden Cigar Boxes do not have to be juggled for
striking displays ; they only need to be arranged.

2 CONVENIENT: Practically all cigar store wm-

• dows and show cases are particularly designed for

the showing of Wooden Cigar Boxes. They permit

the use of all the space. No space wasted. No time

lost.

\>f ELACHRINO cigarettes
•*'"-^ are made from the
choicest and most carefully
selected Turkish tobaccos
grown, and because of their
superb and unchanging
quality, they have had no
rival for forty-three years.

ORIGINAL

MELACHRINO

The One Cigarette Sold the World Over'*

3. P^^FECT AGING: Cigars age normally in wood,
retaming theu* natural aroma from factory to
smoker.

J SATISFACTORY SELECTION: A smoker likes
^* to see the whole length of a cigar In the box. He
wants to compare the size, shape and color of the
various brands and types you show him. Another
point where a Wooden Cigar Box always wins the
approval of the smoker.

5 ^NATURALNESS: Cigars are a vegetable product
^* and belong in Wooden Cigar Boxes. Cigars from
Wooden Boxes please the smoker most because the
wood adds a mellowness and richness to the quaH
ties with which the cigar has already been endowed
by Nature.

Ask the manufacturer of Quality Cigars why he uses Wooden Boxes He has
learned they have no substitute.

WOODEN BOXES

SHEIP
&

VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812-832 N. Lawrence St. Philadelphia, Pa

■ ■ ■ ■2:r'""f!2"""««i

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• ■•■■■ ■'■"■■■■■■■■■■■■£

loke of
Peace

BAYUK CIGARS, Inc.

PHILADELPHIA, PA.
N«»'Yo,k.ll9L.f.,.„.s.,„,

Phone Franklin 3166
MAKERS OF:

Philadelphia Hand Made

Havana Ribbon

Charles Thomson

Mapacuba

Prince Hamlet

Ll-i::li::::'i:::!:K:!|!:w!^iij

After all

nothing satisfies lik?
« good cigar

THE DEISEL-WEMMER CO. Makers LIMA. OHIO

44th year

I

Say You Saw It in The Tobacco World

February 1, 1924

The new
La TOSELLA

BUDDIES-IOc

Sweet as a nut
Smooth as velvet
Mello-w as moonlight
But always MILD !

UTQSEEU

TOBACCO MERCHANTS ASSOCIATION ^-tffiW

OF UNITED STATES ■<flJlfii>

JESSE A. BLOCH, Wheeling. W. Va. „ .,

CHARLES J. EISENLOHR. PhiladelDhia Pa ..-President

WILLIAM BEST. New York NY iuJ i. Ex-President

MAJ. GEORGE W. HILL, New York" n'y Chairman Executive Committee

GEORGE H. HUMMEL. New York N Y Vice-President

JULIUS LICHTENSTEIN. New York. N Y Vice-President

H. H. SHELTON. Washington. D C Vice-President

WILLIAM T. REED. Richmond. Va Vice-President

HARVEY L. HIRST. Philadelphia, Pa. ! Vice-President

ASA LEMLEIN. New York. NY Vice-President

eiARLES DUSHKIND. New York, n! ' Y.' V//.' ' C^unsH ' k nH* M .-•Treasurer

Headquarters. 5 Beekman StreetV nJw York Ci?^^"*""' ^'"*^***

ALLIED TOBACCO LEAGUE OF AMERICA

ftm s. GOLDEkBuTGrc^c^Jn;ri:ohi;;;;;;/;;;;;;.::::::::::;.::- •.•.•.v.Ss.'SS

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

JOSEPH MENDELSOHN. New York CI» » .j

A. W. KAEKCHER. ChickKo 111 ^ ' .•:.. President

VV. S FULLER. Hartford! Conn " '"' * Vice President

JEROME WALLER, New York WtT*""" "**' ' Treasurer

TOBACCO SALESMEN»S ASSOCIATION OF AMERICA

SIDNEY T. FREEMAN

JACK ECKSTEIN ". "*•""•*"*""*"*"••'«"•"*•...".*. President

SAM. FORDIN . ' •••"•"••"'•^"•♦'♦•»«"»»**««***«».....lst Vice-President
MAX BERLINER ;;;;;;;"""*•"■—*♦"•*»•♦•«•*»•♦•♦-..... .2d Vice-Presidem

LEO Mm>^m. m ^^^'^mY^m--::::::::::;::^^;

NEW mm aCAR MANWACTURERS' board OF TRADE

JOSEPH WINNICK i^^nLJk^
SAMUEL WASSERMAN "•••" President

ARTHUR WERNER. 51 ch;;;be;;•s^:•N;;;• Y;;k a\y;;s;^t^;,i;s^

Classified Column

The rate for this column is three cents (3c.) a word, with
a nunimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOB SALE

^llS'm9^im^M?^% FOR SALE Approximately 200 cases
iyi6, lyiy, ly^o and 1922 Southern Wisconsin tobacco. Samoles

Chicago it' "' °' ^^''- ^' ^' ^"^"^°"' 2127 Iowa St!

BUSINESS OPPOBTUNITY

MODERN EQUIPPED FACTORY. Desirably located State of
Pennsylvania. Steam heated. Capacity 100.000 minimum, 200 000
m^I^r • ^T'^"*^"?^ &«*>d workmanship. Scale of price right for
10-cent Ime. Activdy operating at present with good organization

'^i^^Ji'^Tt^^'o.J.r^^^^^^ ^" •■"^-^^- Address^o/VsS;

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
(..,Z- 'nitiative and executive ability to handle large factory or
factones. capable of startmg chain of factories; will be open fo?
posifon shortly. Address Box Z, care of "The Tobacco wSrld '*

The Tobacco World

Established 1881

VOLUME 44

FEBRUARY 1, 1924

No. S

TOBACCO WORLD COR 1*0 RATION

Publishers

Hobart Bishop Ilankins, President and Treasurer
Gerald B. Ilankins, Secretary

Published on the 1st and ISth of each month at 236 Chestnut Street,

Philadelphia, Pa.

Entered as second-class mail matter, December 22, 1909, at the Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada, Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

'"""""'*"""'"" """"iiii "iiiiiiiiimi.iimiiii.ii,,,,,,,,,,,,,,,,, „„„„„„„

.milMll,.llll»lM«HlI»Hllll„m«l«,M«M,MiHBllM»,MI»,l|»,MN«IHI.mi

Natural blooN

QUALITY CIGARS *

(.«.«„«,„mM.H,»««„,.„„«...„,„^„„,„,™™„„.„„,
OUR HIGH-GRADE NON-EVAPORATING

CIGAR FLAVORS

Make tobacco melCow and smooth In charactar
and Impart a most palatable flavor

FUTORS FOR SMOKING and CHEWING TOBACCO

— .-.?^"'"* '**■' '''■* **' Flavors for Special Brands
BITUN. ABOMATIZEI. BOX FLAVOBS. PASTE SwSS?£nEIS

FRIES Bl BRO., 02 Reade Street. New York

-«««.«««H»»,„,„„™„„„,„„„„„,„,„„„..„„.„„ ,.„ „,„„„.„„„„,.„ , „.

J'obruary 1, 1924

Say Ton Saw It in Tk, Tobacco Woeld

44th year

Now

Just two things have made it pos-
sible for us to give this 20% reduc-
tion on Tuxedo:

!• A reduction In the cost of
Kentucky Burley tobacco
and In package materials,
as well.

2. The consolidation of three
of our big plants into one.
(Mr. Ford may not be in the
tobacco business but he is
right about consolidation.)

This gives us a chance to pass an
advantage along to all our friends;
to share a good thing.

You know that it is the desire and
policy of The American Tobacco
Go. to extend to its customers the
maximum of service.

Reducing the price of a great
favorite like Tuxedo-the moment
It 8 possible— is our idea of deliver-
ing this service.

So now your customers are get-
ting the familiar tin of Tuxedo to-
bacco at 12 cents instead of 15 cents.

20 % PRICE REPUrTiriM

44th year

So If You Saw It in The Tobacco World

February 1, 1924

m

m

imil!lll»H!ttl!!!!!It|!!'Il''l!!l!i!'l«!!l||i!llll!!!!l!lill!

THE

SYLVANIA

Philadelphia's newest and most
beautifully furnished hotel has
been equipped throughout by
the house of John W'anamaker.
The same principle in business
which has made Wanamaker's so
reliable will become the standard
■ of service at the Sylvania.

LA MEGA

Clear Havana Cigar

MADE-IN-BOND

J. C. Bonner tlie Managiag Director
has been for many years associated
with the management of Ritz Hotels.

fill'

I 111! '
iliiiliii.

Iiliiiiii

LA M EGA is made only in the finei grades.

More than 50 shapes and sizes to select from.

Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COMPRISES ALL OF THE LEADING and "REP-
RESENT JITIVE CIGJR ^ANUFJCTWRERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

1st — Benefiting our Members.

Ind — Maintaining the high standard of " Tampa "
workmanship by seeing that our labor is
justly treated.

3rd — Protecting Am dealer and the consumer
against unscrupulous methods of others by
Msuing to our members the following " Iden-
tification " Stamp :

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Elxclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

LET US HELP YOU

ELIMINATE THE TOBACCO BUO

Th«

By treating your tobacco with the exterminator
BY THE SHUEY PROCESS OF STERILIZATION
ily known preparation on the market that will give you permanent relief from

future infections

SiiiMra " I .ijij.1 i-,-r^r J^-

' Approved and

ii Adopted by

Leading

Growers,

Packers and

Manufacturers

77iii slamp, on each box, is poiir gjarantce thai the goods

are manufactured in Tampa ~nf "Tampa" quality

and workmanship— DEMAND IT

Harmless to

user. Easy to

apply without

additional

help.

Why not

insure your

product now?

Does not in any way change the Taste. Aroma or Burning Qualities of the tobacco
Order Sample Gallon Todav and Convince Yourself

SHUEY TOBACCO BUG EXTERMINATOR CO.

1436 WALNUT STREET CINCINNATI. OHIO

is::es::ss:

fssasasa ■ aisiiissssas::;

rsssssssBie:

Volume 44

THE TOBACCO WORLD

Number 3

Established
1881

A SEMI-MONTHLY

For the Retail and Wholesale Cigar and Tobacco Trade

S2.00 a Year

PHILADELPfflA, FEBRUARY 1, 1924

Foreign $3.50

HE Tobacco Show which opened in New York
on Monday surpasses in every way the ef-
forts of last year's exhibition. The Seventy-
first Regiment Armory provides a more con-
venient location and the exhibits fill practically the
entire space.

The exhibits are more elaborate and show the
results of careful thought in planning them. Another
feature favorable to the success of the exposition is
the fact that the majority of the exhibits were com-
pleted when the show opened on Monday afternoon.

While it is too early to predict the outcome of
this year's show, indications point to its being a greater
success than the one held last year. There has been
more display advertising to the public and the ^lew
York newspapers are supporting it with liberal space
in the editorial columns.

The verdict of the exhibitors w^ll be awaited with
great interest, and if it is favorable it will establish
the exposition as an annual event in the industry.

^^^^^^m ^^^B^^ ^^^^^^A

CP CJ3 Cj3

ESPITE the fact that price-<Mrang is not a
profitable business, the men who indulge in it
seldom seem to be without sources of supply
and in some way or other obtain a surprising
line of credit. One price-cutter in the cigar and tobacco
business can injure the trade of a dozen legitimate mer-
chants, and destroy as many outlets for cigar brands.
Eventually the jobber or manufacturer has to find new
outlets. Meanwhile there is a lost brand prestige to
recover and the expense of recovering it.

It would seem to us that any salesman, jobber or
manufacturer doing business with a merchant selling
goods below cost would immediately realize the credit
ilsk

Not so long ago a manufacturer was piling up in-
debtedness slowly but surely. Yet he was doing an in-
creasing business but could not seem to make headway,
flis bills started running thirty days, sixty, ninety and
then one hundred and twenty days.

The larger creditors stepped in for a visit. The
assets were more than ample but to force their sale
would wipe out the manufacturer's accumulation of a
hfetime.

The creditors talked very plain language. They
believed that in the competition to do business the man-
ufacturer had failed to watch his costs. A detailed ex-
amination was made. It was found that the largest
account which took 80 per cent, of the factory produc-
tion was buying at a price which showed a loss in that
account of nearly $28,000 in ten months.

There was some quick finacing, a heart-to-heart
talk with the big customer, the opening of some new
jobbing accounts, and now^ the manufacturer is dis-
counting his bills. He wrote off a big part of the loss,
and it may be several years before he gets it back, but
he has conserved his a^ssets and is at least doing Inisi-
ness at a profit today.

The creditors of this manufacturer knew that with
his volume of business he should be making a profit if
he were getting the right price. When liis bills }>egan
to run up they got busy and not only saved their cus-
tomer but saved themselves worrv aiid loss.

•

We have always felt that a cigar salesman ought
to be something more than a solicitor of orders and a
bill collector. He ought to be at tiie same time a coun-
sellor, watching his employer's interests as well as
those of the customer. He may make fewer calls in a
day but his merchandise will stay sold and his custom-
ers will pay their bills more satisfactorily.

Some of the larger manufaclurers have rew^iized
the value of giving a senice with their l>rauds. Their
men are not pennitted to stock up the dealer, and as a
result they have a steady flow of orders going out and
a steady flow of checks coining in.

In this day of keen competition and small ])rofits
it behooves each and eveiy one of us to lend every as-
sistance in conserving our customers' profits, as well as
conserving our own at the same time.

Price-cutting is not healthy for any industrv, and
the best merchants in any line of endeavor know it
and keep as far away as*i)ossible from that class of
trade.

8

44th year

THE TOBACCO WORLD

February 1, 1924

DUSEL, GOODLOE & COMPANY WILL HANDLE

LOUDON CASE

Tlie famous Loudon Cigar Case, manufactured in
Grand Kai)ids, Mich., where only good furniture is
made, will be i^old through Dusel, Uoodloe & Company,
cigar jolJx'i-s, of 'North 8eventli Street, this city. This
wonderful case permits of excellent and uniform dis-
play of all boxes of cigars on sale, regardless of the
size of Ihe box, and the customer is allowed to make
his choice tlirect from the lx>x without the necessity
of the clerk behind the counter handling the box. This
case is made in several dilferent sizes and in light and
dark oak, and mahogany iinishes. Dusel, Goodloe &
Company expect to have this case on display in their
show rooms in about a week.

"MARSHALL FIELD" CONTINUES TO FORGE

AHEAD

Howard F. Tent, president of the Coraza Cigar
Comi)aiiy, manufacturers of the '* Marshall Field''
cigar is very optimistic over the outlook for 1924 for
his cigar. He reports a spleiulid showing was made
last year on this brand in spite of the fact that it has
been on the market only a short time. William A.
X'orhauer and his son, of William A. Vorhauer & Com-
pany, of Chicago, 111., were here for a few days con-
ferring Avith Mr. Pent, and a strong advertising cam-
l)aign will be ])ut on in that territory, which will ma-
terially assist the distribution in that section.

SONDHEIM RESIGNS FROM CRESSMAN'S

^lax Sondheim, second vice-president and leaf t*)-
l)acco buyer for the well-known iinn of Allen R.
Cressman's Sons, maimfacturers of the well-known
*H\)Uiisellor" and ''Maiuiel" cigars, has resigned
from that firm and will retire from the cigar business.

^fr. Sondheim has been associated in the tobac<?o
industry for the past forty-five years and has been
with the Cressman concern for the past fourteen years.
His reason for retiring is on account of his health,
which he states, while not seriouslv impaired, justifies
his retiri-mcnt at this time. Mr. Sondheim 'expects
to make an extensive tour of the countrv this year,
and his many friends feci that after he has had a
good rest he will return and again become associated
with the industry. Mis many friends in the indus-
try expres.s their best wishes for a speedy reQovery.

McCUSKER LEAVES ROIG & LANGSDORF
Bob McCusker who has been sales representative
for Roig & Langsdorf, Incorporated, in Indiana and
Illinois, has severed his connections with that firm and
his territory will l>e taken over by J. H. Bradley, who
has represented Roig & Langsdorf in the Southern
States for a number of years. William G. Mosley will
take over ^Ir. Bradley's territory in the South.

S. C. Orr has joined the force of the Langsdorf
factory and will sell "(Hrards" through western
Pennsvlvania.

WERTHEIM VISITS PHILADELPHIA
Joseph B. Wertheim, vice-president of the Web-
ster Cigar Company, of Detroit, was a recent visitor
in Philadelphia, where he conferred mth the ** Web-
ster'' distributors, Dusel, Goodloe & Company, of North
Seventh Street. Mr. Wertheim stated that the holi-
day orders for ''Webster" were so great that only
35 per cent, of them couM be filled in time for the
holiday business, and that the factory was forced
to resume operations immediately after the New Year
in order to satisfy the inereas'ing demand.

WOODEN BOX BOOSTERS' ADVERTISING ON
SIGN BOARDS IN NEW YORK

Considerable favorable comment has been passed
by the cigar industry on the handsome electrical sign
of the Wooden Cigar Box Boosters' Club, which has
been erected at the northwest corner of Thirty-fourth
Street and Seventh Avenue, New York City. The
sign carries the slogan of the club, ''The Best Cigars
Are Packed in Wooden Boxes,'' and in connection
with it is also displayed the design and slogan of the
cigar industry, "After All Nothing Satisfies Like a
Good Cigar."

KREIDER OPENS NEW STORE

A new store has been opened on Juniper Street,
just opposite the City Hall, to be known as the Juni-
per Cigar Company. It is understood this store is
owned and operated l)y William Kreider, who was for-
merly associated with the "44" cigar and later was
foreman in the "Madam Butterfly" factory.

BECK & LEVI TAKE OVER METROPOLITAN
Joseph If. Beck, who has manufactured cigars in
Philadelphia for many years, and Jerome B. Levi,
have acquired the factory and offices of the ]\[etropoli-
tan Cigar Company, at 29 Bank Street, this city and
will manufacture the "Edmund Halley" and "La Sit-
uation" cigar there in the future.

February 1, 1924

THE TOBACCO WORLD

IN RE GEORGIA STAMP TAX LAW

The following bulletin has been mailed to its vari-
ous members by the Tobacco Merchants Association in
regards to the Georgia Tax Law: ' ^^

In the suit brought to test the constitutionality of
the 10 per cent, tax law on cigars and cigarettes, the
application for a preliminary injunction to restrain
the state officers from collecting the tax pending the
final determination of the suit has been denied by the
Court.

The Court has, however, at the same time granted
a supersedeas which amounts to a continuation of the
restraining order heretofore granted, subject to cer-
tain conditions and modifications which may be sum-
marized as follows:

(a) That pending the final determination of this
suit, dealers shall be required to purchase and attach-
the necessary tax stamps in accordance with the statute,
but that the funds received for such stamps shall be
held by Revenue Commissioner John M. Vandiver as
custodian who must deposit same in a designated bank
as a specifio fund to be held subject to the orders of
the Court and not to be delivered to the state without
an order of the Court, upon the fiinal adjudication of
the case.

(b) That the complainants in this case, as well as
such other cigar and cigarette dealers as may inter-
vene in this action, may secure such tax stamps from
the State Commissioner of Revenue without paying
therefor, by giving a surety bond, to be approved by the
Court, conditioned for the payment of the face value
of such tax stamps in the event of a final adjudication
of their liability for such tax.

Tobacco Merchants Association
OF THE U. S.

44th year

BUSHELL JOINS S. M. FRANK & COMPANY

AVilliam P. Bushell, recently vice-president of the
El Predomino Cigar Company, of this city, has joined
the sales force of the S. M. Frank & Company, pipe
manufacturers, as senice manager. Mr. Bushell is
at present on a trip through Pennsylvania and has
many friends in the trade through his service as a
cigar salesman.

PERCIVAL R. LOWE, JR., JOINS THE RANKS

Percival R. Lowe, Jr., who is associated w^ith his
father in the leaf tobacco business, at 155 Water
Street, New York City, was recently married to Miss
Marjorie Kalish, and is receiving the best wishes of
his manv friends in the trade.

(MSmtAL CIGAR COMPANY DIVIDEND

Directors of the General Cigar Company, Incor-
porated, have declared a quarterly dividend of $2 per
share on the common stock, payable February 1st to
stockholders of record Januarv 23d.

NOVOTNY IN DIFFICULTY

A petition in bankruptcy has been filed against
A. Xovotny, Inc., cigar dealer at 1440 Broadway, New
York City. Claims of $1575 were mentioned.

WILLIAM C. POPPER DIES
William C. Popper, of the lithographing firm of
William C. Pnp|)er & Company, New York City,
died on Januarv 5tli. lie was sixtv-six vears of age.

JULIUS FECHT PASSES AWAY
Julius Fecht, well-known cigar manufacturer, and
one of the best-known citizens of Ottumwa, Iowa,
passed away in St. Joseph Hospital, that city, on Sat-
urday, January 19th. The funeral was held on Mon-
day, January 21st, at three o'clock, at the Elk's Club.
Mr. Fecht was born in Gennany in 1849, and came
to this country at the age of fourteen years. In a short
time he learned the art of cigaimaking and worked
in several cities and finally settled in Ottumwa in 1880,
where he soon became foreman of the factory of Benz-
berg and Cheadle. In 1884 he decided to start in busi-
ness for himself and founded the business that is now
known as the Julius Fecht Cigar Factory. In 1908,
Mr. Fecht also entered the leaf importing business,
bringing in Havana tobacco and in UM)7 formed a part-
nership with Senor Armanda del Pino y Sandrino, of
Cuba, for the growing and marketing of tobacco. This
venture proved veiy successful. Mr. Fecht leaves an
estate estimated at $170,000, and it was his desire that
his business should be continued by the trustees of
the estate as long as it proved profitable.

R. D. WEINRICH DIES SUDDENLY
R. D. Weinrich, district sales manager for Lig-
gett & Myers Tobacco Comj^any, was found dead in
his automobile on the road just a few miles north of
Newark, Ohio, on Jamiary 9tli. He had just purchase<l
the car the day before his death. A motorist who had
noticed the car standing alongside the road for a
considerable length of time, investigated and found
Mr. Weinrich dead in the driver \s seat. According to
physicians, death was due to cerebral hemorrhage.

NEW OWNER FOR 718 MARKET STREET
The cigar store formerly owned and operated by
J. Brown at 718 Market Street, has been sold to Louis
(iray, who will operate this store in the future. Mr.
(J ray tarries a fine line of all the standard brands
of cigars and also has several good side lines on dis-
plav.

JOHN H. DUYS RETURNS
John H. Duvs, of the well-known leaf tobacco im-
poiting firm of II. Days & Company, has returned to
New York after a vacation spent in the South. ^Ir.
Duys was accompanied by liis wife on the trip, which
included visits in Havana, Kev West and Palm Beacii.

SCHEDULE OF HOLLAND INSCRIPTIONS

The spring inscriptions of Sumatra Tobacco in
Amsterdam and Rotterdam are scheduled as follows:
Amsterdam — March 14 to 21; April 4 to 11; May 9
to 16; June 6, and Julv 4 to 11. Rottenlam — Mav 2
and June 25.

Paul Brogan, ])resident of the firm of Dusel,
Goodloe & Company, cigar jobbers, was a visitor in
New York Tuesdav.

Sam Paley, of the Congress Cigar Company, was
a recent visitor to the Water Street leaf market, where
it is understood he ])icked up considerable leaf to-
bacco for **La Palina.'*

Leo Weiss, of Roig & Langsdorf, Incorporated, is
on a tri]) through the Middle Western States in ihe
interest of **Oirards. '*

10

44th year

THE TOBACCO WORLD

February 1, 1^24

DETROIT

Dick Tobin*s Son Passes Away — Annual Automobile Show

Bigger and Better Than Ever^New Town Club to Be

Biggest and Best in the Country — Wadsworth-

Campbell Box Company Has Bad Fire — ^Tom

Powell Joins Berriman Brothers — W. J.

Seidenberg Visits Detroit

ft'" -^

Detroit, Mich., January 25, 1924.

Kit hard Tobiii, tive years of age, son of Dick To-
bin, of the Falk Tobacco Company, died Friday, Jan-
uary 25th, at his home, 7CK) Lemay Avenue, Detroit,
Mich. The many friends extend to them their heart-
felt sympathy in thier great loss and sorrow.

ETKOIT'S twenty-tliird annual automobile
show was fonnally opened on Saturday, Janu-
ary 19, at Convention Hall, on upper Wood-
ward and Cass Avenues. The first night drew
a record-breaking crowd, who came early and stayed
late, each passing the verdict of its being the biggest
and l.est and surpassing all previous Detroit auto
shows. Al'ore than four hundred motor vehicles, trucks
Slid motor boats were on display, and keen interest was
sliown in four-wheel brakes and balloon tires. It is
claimed that Nineteen Twenty-four's contribution to
the motor world is the most brilliant and complete array
of cars that have ever been offered. Record-breaking
Ijrcxhiction which prevailed last year enabled the manu-
facturers to put more in their cars at the same price,
or to produce the same high grade of cars at a lower
I-uice; either way the motorist benefits. Predictions
nre that this year's production will exceed that of
Nineteen Twenty-three by many thousands of cars.

The big surprise which has been heralded daily for
the past few weeks by the Aviation Town and Country
( lub, was held on Tuesday, January 15, at the Town
T[ouse, 1422 AVasliington Boulevard, with a banquet
and dance, whicji proved to be a most auspicious oc-
casion. The nature of tlie surprise to the club members
and tlieir guests was the announcement bv the board of
<iirectors of a new town club of thirtv-t*wo stories to
be budt at a cost of ?t^2,000,000, bv the* Book Estate' at
VNashington Boulevard and Clifford Street. The club
wdl have spacious lounges, dining-rooms, general and
l)rivate l)anquet hall, recreation parlors, sixteen floors
of sleeping rooms, baths, swimming pool, indoor golf
course, exercise pavilion and children 's club. The erec-

Countrv dub, in connection w-itli the beautiful eight
hundred and twenty-three acre countrv estate, located
in Oakland Count v, the privileges and advantages of
the finest club building in the world. This clubhouse
18 to be built in architectural hamonv with the magni-
ficent Book Building, Book-Cadillac Hotel, Washington

Boulevard Building, and other buildings erected by the
Book Estate on Washington Boulevard, according to
plans now completed by Louis Kamper, architect. Fred
W. Warner, president of Aviation Club, in a statement
issued Saturday, declared that he wants Detroiters to
realize that the new aviation club building will mark a
long stride forward in the development of family dub
life in the United States, and that the new club will be
the first modem club in any large eity in the country to
make equal provision for men, women and children.

Charles Higgins, manager of the cigar department
of Lee & Cady, Incorporated, has returned from a
business trip to New York City and Philadelphia.

Prank Will, of the G. H. P. Cigar Company, man-
ufacturers of the famous **E1 Producto'' cigar, was a
recent visitor to Detroit, where his companv operates
their own distributing plant. The local ^branch is
under the management of Harry P. Stamm, who re-
ports the *'P:1 Producto" brand as growing in popu-
laritv everv dav.

''Personality" cigars, were served at the ban-
quet tended to Senator Hiram W. Johnson at the De-
troit^ Union League Club, on Thursday, January 17.

Tom Powell, formerly manager of the cigar de-
T)artment of the Warden Grocery Company, Grand
Rapids, Mich., has accepted a position with Berriman
Brothers, Incorporated, Tampa, Fla., and will cover
the States of Ohio, Michigan and Indiana. Our old
friend Tom has had many years experience on the
road and is a regular Knight of the Grip, we one and
all extend to him our best wishes for success and
hope that he will sell a million each of **Jose Vila,'*
*;Don Cosmo," ** Val-Key-Ree" and ' ^ Sinceridad "
cigars, in every state he makes.

Fire of unknown origin did damage estimated at
between $50,000 and .$75,000 to the box factory of the
U adsworth-Campbell Box Companv, on Monroe Ave-
nue, Monday night, January 14th.* Owing to the hy-
drants being frozen in the immediate neighborhood,
the fire gained considerahle headwav, and onlv the
gallant work of the fire department saved the plant
from entire destruction. The fire staried in the boiler
room, eating its way to the second floor, destroving
many thousands of feet of splendid cedar, power plant
planer, saws and many valuable machines. Complete
new stock, materials and machinerv is being rushed by
special train, and Mr. Campbell states the plant will

(Continued on Page 18)

February 1, 1924

THE TOBACCO WORLD

44th year

11

ii^U.

V

"■•<i

r'^^:''^.

ws From Congress

- Miuni m

Ji.JLyMl!'

■y

M|i

m

I III-

uiBMsiear'

ipmEJUiit]

^-'^'miL£'Mk»,u^.

_ 'AND

Federal
Departments

N. C. L. T. A. President Pleads for Lower Taxes on

Tobacco

Washington, D. C.
iVCREASED revenues would result from a
lower tax rate on cigars, declared Joseph Men-
delsohn, president of the National Cigar Leaf
XT ^-Lobacxo Association, who appeared before the

House Committee on Ways and Means on January 18
to urge that consideration be given the subject of to-
bacco in revising the revenue law.

Mr. Mendelsohn urged that a horizontal reduction
be made m the cigar taxes, pointing out that the pro-
duction of cigars in 1922 was lower than in 1901, in
spite of the tact that tlie population of the United States
during that period h.ad increased more than 30 per
cent, froductioii in 1922, lie said, totaled 6,621,173,340,
against 6,914,639,012 twenty-two years previous. Dur-
ing that same period, liowever, the production of ciga-

'^O7mr5^nm''*^^ao ^'-'^V' :^^^^^mm in 1901, to
^0,/ 00,000,000 in 1922, and there was an additional in-
crease of 13,000,000,000 in 1923, while the production of
cigars practically remained the same as in 1922

•'After a careful study of this problem, aiid with
an experience of many years in the industrv and a
close familiarity with the vicissitudes which have fol-
lowed it, we do not hesitate to sav that the chief rea-
son tor the failure of cigar production to show a nor-
mal increase in line with that of other branches of the
tobacco industr}', has been the burdensome taxation
winch was cheerfully borne during the war, but which
we now submit should be lifted proportionately to the
lightening of other burdens, to which vour committee
IS now giving consideration," said Mr. Mendelsohn.

** In evidence of our contention with respect to the
ettect of war taxation, we beg to call vour attention
to the trend of cigar production since 1917. In that
year and in the three years following when industrv
and consumption were under the influence of the war
boom production averaged over 8,000,000,000 cigars per
?"'n^'?J.^^^^ ^^^^' however, there was a decline of over
1,000,000,000; in 1922 there was a further loss of half
a billion, while in 1923 production but little more than
held its own.

**Li seeking a cut in the war tax rate on cigars
we are not asking that this industrv shall be relieved
01 any part of the burden of supporting the Govern-
ment winch It should j)roperiv l>ear; we are askino-
merely that you will enable this industiT to live and to
make progress in line with the development of the
country Further, we do not hesitate to predict that a
rational revision of the war taxes on cigars will in a
short time, if not immediately, result in such an in-
crease 111 production and consumption as will net the

FffOM OUR >VASHtNOTON BUREAU 6g4iBgE BUIIOWG

Government a larger revenue from this source than is
now received.

^ "As the taste of cigar smokers demands the use
ot a certain proportion of imported tobacco for filler
purposes m the majority of ail cigars, it follows that
any increase in production will not onlv vield additional
internal revenue but also a substantial amount of cus-
toms duties, which are levied upon cigar leaf at rela-
tively high rates.

*'Jn addition such increased production will mean
a greater demand upon the fanners for their leaf to-
bacco, the complete absorption of the labor supplv and
cessation ot unemployment, and greater prosperity for
llie many thousands cigar manufacturers, many of
whom twlay are making but a precarious living.

''This brings us to one of the most important and
one ot the most depressing facts our industrv is fac-
ing. In 19CK) when the annual production of cigars
approxiniated 7,()00,0{)0,()()(), there were 27,674 factories
m the I lilted States. To<lay the total is a bare 12,000*
a reduction of nearly 60 per cent, in approximately
twenty years. We do not need to tell you that thig
means not only the failure of more than 15,000 small
business concerns to eke out an existence, but also that
It reflects a concentration in the industrv which if
continued, will show a mono[)olistic tendeiiev that Con-
gress as the taxing power will be obliged to consider

'I Ihe pre-war rate of tax on cigars was a Hat $3.6()
per thousand. Lariy in the war a graduated scale of
laxation was adopted against which the industrv pro-
tested not only because of the severitv of the proi)osed
increases, but also because we did nut believe that the
imposition of a gra<luated scale was the proper methotl
ot taxing cigars. The war project of cigar taxation
as It stands today divides the i)ro(luct into five classes,
as to ows: Class A $4; class H, .f(j; class (\ $9; class
I>, if 12, and class E, .+15.

J.- in'^^^^ ^urrent average rate of taxation averages
^i.li) per thousand, or an increase of exactlv 1(K) per
cent, over the pre-war rate. Is it not evident, there-
lore, that this enormous percentage increase applied to
an industry at a time when for iiearlv twenty vears it
had made little or no progress was iaVgelv responsible
lor the declines since recorded?

**Tlie tobacco industry todav jirovidcs a lar<'-er
revenue for the support of the Government than miv
other. .\ot only do the t(>bacco growers the leaf
<lealers the cigar manufacturers, an<l tlie tobacco prod-
ucts retailers pay their share of income and other taxes
into the Federal Treasury, but customs and internal
revenue taxes are assessed upon our ])ro(lucts aoLrrccraf-
nig for the year 1923, over $350,000,000. Of this amount
tlie taxation of cigars provides an internal revenue of

(Co)it'un(C(l on Poffr Id.)

12

44th year

THE TOBACCO WORLD

February 1, 1924

THE ANTHRACITE REGION

WILKE5-BARRE SCRANTON
HAZELTON

PIE annual stockholders^ meeting of the Penn
Tobacco Company of Wilkes-Barre was held
at their plant a few days ago, a large num-
ber of stockholders were present, a report of
the business for the year was read by President Henry
Weigand and a general discussion of affairs of the
company followed. The following directors were
elected : Henry Weigand, John H. Uhl, C. W. Laycock,
F. C. Kirkendall, H. G. Marcy, George Drury and Mrs.
Sara J. Uhl. The Penn Tobacco Company are large
manufacturers of smoking and chewing tobaccos and
the well-kno\Mi ''0. K.'' cigarette. They are one of
the largest independent manufacturers in Pennsyl-
vania.

The enterprise Cigar Company of New York is
coming here with their high grade line of clear Havana
cigars in about a dozen different styles and shapes.
Their cigars are called **Gantemo'' and have a won-
derful label that is very attractive. This cigar looks
like a winner and is being put over big.

A. J. Newman, who until recently was manager
of the P. Lorillard Company 's little cigar department,
has resigned this ix)sition mth the above concern and
has taken over the sales managership for the full line
of cigars for Bayuk Cigar Company, Incorporated, of
Philadelphia. Lots of luck, A. J., with your new con-
cern.

The second annual Tobacco Industries Exposition
opens at the Seventy-first Regiment Armory, New
York City, on the twenty-eighth of January, and con-
tinues for one whole week. This is a great proposi-
tion for all interested in tobacc^js of all kinds and
tliould be taken in good grace by all manufacturers.
Wish we could be there, as we believe that we could
learn a lot about tobacco that we don't know, and
everj' one attending should leave this show with a bet-
ter knowledge of tobacco than when he went, so Dia-
mond Bill sez, go while the going is good, and boost
as you never did before. Let's do.

AVaitt & Bond's *'Blackstone" is now being made
in a new chubby size called *' Midget" at five cents,
and ought to go good, esi)ecially for the man who en-
joys a small cigar, as it is only large enough for a
few good puffs. This **Blackstone" cigar in all sizes
is jobbed by the Star Tobacco Company, Wilkes-
Barre.

The St. CTaude Pipe Company of New York City
is one more of the many new pipe and jobbing houses
that are coming through this region. The St. Claude
Pipe Company are importers as well as jobbers and
are handling a big line of imported Weschel pipes, ci-
gars, cigarette holders and novelties of all kinds. Come
and come often.

HaiTy McKeown, special representative for the
(Sark & Snover Company, Scranton, Pa., is a very fine
chap and always has a deal on for his company that
is always a good one. The Clark & Snover Company
have been making tobaccos for the past fifty years and
are making eleven different kinds, for smoking and

chewing. Harry has been with the Clark & Snover Com-
pany for the last five years and is now covering four
counties. Harry sure has come along big for so short
a time with a big house, but the old saying as it al-
ways goes, you can never keep a *'good" man down,
and this goes for Harry.

** Garcia Grande" cigars, manufactured by the
Julius Klorf ein Cigar Company, of New York, are now
being handled by the Scranton Tobacco Company,
Scranton, Pa., and are proving a big winner. The
Scranton Tobacco Company is putting this cigar over

A few of the new cigar stores to be opened in this
region are the ones of John Dooley, Main Street, Du-
pont. Pa.; Milton J. Leichtman, in the lobby of the
Ilazleton National Bank, and Joseph Surman, West
Broad Street, Hazleton, Pa. Gentlemen, we wish you
luck in the cigar game and we'll remember *' Nothing
satisfies like a good cigar."

Diamond Bill sez — We believe that a store should
take care of its own interests, but that only can be
done by taking care of your ** customers, " so that fa-
miliar faces may greet you from day to day and year
to year and don't forget to say ** Thank you."

I understand that the P. Lorillard Company is
about to acquire the control of the Consolidated Cigar
Company, makers of the well-kno^\^l brands of cigars,
** Mozart," **Adlon," *' Dutch Masters," *^ 44," and
others. What is the old world coming to next! It
is said that officers of both companies have held sev-
eral conference. Well, I can't stop you, so go to it.

Charles Berger, ** special cigar man" for the Sper-
ling Tobacco Company, has been given quite a boost
by the above concern. Charlie has been made ** spe-
cial man" due to hard work and his business is to open
new accounts for the Sperling Tobacco Company, and
Charlie knows how to do it. Good luckl

The American Tobacco Company recently put on
a big deal on their ** Lucky Strike" cigarettes, which
proved a big success, and Tom B. Moore, special rep-
resentative, feels great about its success. Tom is well
pleased and says I told you we would put it over.
And so he did. The American Tobacco Company
should give Tom a bigger field to work in as he is
surely a great worker. From all reports I guess the
American Tobacco Company knows it. Call and see
us, Tom.

The Allen R. Cressman Company, of Philadelphia,
Pa., manufacturers of the '* Manuel" and *' Counsel-
lor" cigars, are doing their bit in advertising their
cigars in local jjapers, by inserting the following:
Gerald H. Saunders, local representative. Ratter
Street, Kingston, Pa. This sure does please, and
helps their cigars a lot. For when any one is short,
they 'phone Mr. Saunders and he brills you over your
cigars at once. Have confidence in your cigars as
well as your ** salesman" and prove yourself su(K5ess-

(Continued on Page 22)

February 1, 1924

Say You Saw It in The Tobacco World

44th year

13

Th

e Box Is Imporrnnr

After all

Spanish Cedar Cigar Boxes
Make Good Cigars Better!"

Cigars ''By the Box''/
Cigars from the ''Box''!
In either case, the Box
IS of some importance
to the Smoker. From
experience, he comes
to favor Cigars from

Spanish Cedar Boxes.
The "Spanish Cedar

Cigar Box** is service-
able and attractive, and
much more. It fixes the
Flavor and Blend of
Good Cigars, and gives
the Manufacturer a
comfortable feeling of
assurance against dele-
terious changes or modi-
fications in the Quality
of his Merchandise.

Better than all other
Containers! Only
slightly higher in price,
if at all !

{ADVERTISEMENT)

I

iliiliiiiiiiiiiiiiiiiiiiH

14

44th year

THE TOBACCO WORLD

February 1, 1924

February 1, 1924

Say You Saw It in The Tobacco World

Business Building

By a Trained Business Man M

AoVERTtSER

'^i WRITTEN ESPECIAaV FOB THE HSOBI^O WORLD BVA.E.P -

44th year

15

^^f^'^X*

EKE is a reference to "the dead past,'' and I
wish to expatiate brierty thereon.

A great business man, who has built up
the hugest ])usiness of his kind in the world,
stated that he did not permit the faults and failures
of the past to i)ut brakes on his work for the future,
^lany, very many, (h) this, said he, and the business
editorial before me states the same.

Let's interrogate the witnesses — you and I being
the witnesses.

Are we sitting- back discouraged, disappointed,
disilhisioned, grouching, complaining*, bemoaning and
bewailing that luck is "agin us''; that we have tried
ami tried and tried to "amount to something," and
that the little demon of ill-luck always puts a crimp in
our efforts?

If so, that's "the dead past.''

For goodness' sake, let us bury it. This is going
to be a good vear, but a tiercel v busv one. If w^e sit
back our competitors will snatch away our bone. We
want to get the "busy complex," the Fonvard March
temperament, the will-to-do, and then go to it with
might and main.

Ct3 Ct] Ct3

I've l>een making a special drive — gunning after
Business Pointers. A large manufacturer plans to
write a series of circular letters to retail dealers in
another line — letters which are intended to give them
l)ointeis on business pushing. An<l he engaged me to
get information and jilan the letters.

He wante<l something new. Something which
wouhl tremendously aid retailers. Something radical
and startling. So 1 took my faithful smooth l>ore and
went gunning for big game. Talked to merchants, in-
ftld© salesmen, outside salesmen, business professors.
Also read books, and speeches, and trade journals,
galore.

But things new, and radical, and tremendously
helpful, didn't fill the sky to darken the sun. Neither
did they abound in crowds upon the street.

About the only thing I found was "the same old
stuff." Just as you tiiul the same old stuff when you
sit down to a meal prepared by Friend Wife.

I took the same old stuff* however — and I sure ha<l
collected a lot of it. I picked out the best things there,
spiced them up with suggestions of improvements, of
refinements, of more enthusiastic interest, of the will-
to*wia— «nd then wrote the series of letters.

You see, I di<l Just as you would <lo if you tried
to help Friend Wife improve her dishes. You would
go down to tt delicatessen store and get some peppt^rs
and spice and everything nice; your wife would sprin-

kle it over the same old dishes, and, gee ! how it would
give them that Good Taste. M-m-m-m!

Well, that's what the letters seemed to do. The
hnanufacturer said he received lots of commendation
from jDleased retailers, and they stated that the let-
ters had helped them greatly to increase their sales.

Therefore, if you want to push things my sug-
gestion to you is to "spice up."

Cj3 Cj3 C53

Didya see that article in your favorite newspaper
the other day? About a ])rominent Western doctor
who was talking at a meeting of medicos! He said
how these parlous times are creating "nerves" among
all classes of people. Upsetting the calm plaeiditj^ of
their lives ancl making their tempers shorter than pie-
crust, so they scold their wives, kick the dog, cuss
their clerks, and make nuisances of themselves gener-
allv.

•

He said he tells 'em to smoke. To smoke mild
cigars or gentle tobacco.

Thev used to be able to soothe their nerves with
damp stuff, which gave them that contented feeling,
but now that it is taboo, the mild cigar is next best.

So there you are!

AVhy not capitalize this ideaf Why not become
a rooter for a strict enforcement of Mr. Volstead 's
justly celebrated law, and then advertise your sooth-
ing cigar. Talk it up. Tell your customers that it is
the soothingesl: thing this side of the Rocky Moun-
tains. That doctors recommend it, and men cry for
it; that it quiets the most rantakerous case of nerves
and makes a man as calm and happy as a Jersey cow
in a field of rich clover.

C33 Cj3 Cjl

** Stop Thief I '^ f leard tliis cr>' the other day
as X wa« passing a large department store; and a
young man ran from the store m hot haste pursuetl by
two or three clerks of the store. The people outside
took up the cry, and soon a crowd was hot on the
chase. They quickly caught him, and the patrol wagoB
took him to the lockui).

There is a thief still at large, he is roWbing a
fl^inber of my rea<lers — and it giv^es me grave con-
cern. How many he is robbing I do not know, but 1
fear me it is more than 1 like to admit. ^

I have his name, though, and I'm po^^ le^tf
you to "Stop Thief!''

{Continued on Page 23)

The Model L Universal Short Filler Bunch Machine

The advantages of using
the Model L Short Filler
Bunch Machine may be
summed up as follows:

I. Straight or shaped work,

both well done,
a. Makes right or left hand

bunches perfectly.
3- Uniform size and weight

of bunches assured.

4. A very substantial saving
in labor costs.

5. It will work large size or
mixed CUT scrap.

6. A long, even rolling for
better smoking qualities.

f. Damp or dry tobacco
handled with equally good
results.

8. Low cost of upkeep: does
not easily get out of
order.

9. The easily adjustable
weighing scale meets all
requirements as to
changes in sizes and
weather conditions.

I«. Fluffy filler because the
tobacco is lifted from a
hopper—a decided im-
provement over the grav-
ity method of feeding.

Price $650 Complete

l.o.b. Factory, Newark, N. J.

The 5c Cigar

and its problem for the cigar manufacturer

HOW to put out a nickel cigar at a profit, is today a question that is
puzzling manufacturers. Many of them have nickel brands and are
♦k * *i. ^*^*M*"y putting them out at a loss. They are worrying along, hoping
that the price of tobacco will drop or something else will break in their favor
so that It will again be possible to turn out a 5c cigar profitably.

The solution of this problem lies In the use of
labor savlnfi machinery

The Model L Universal Short Filler Bunch Machine will play an important part
tor ajiy manufacturer who is putting out a 5c cigar or contemplating doing so.
It will go a long way towards answering the question— how to do it at a profit

•S'cn''*'"''t-~'^j")'''*\'"'*''.* '°4»y "* paying anywhere from $2.50 to
»J.&U per thousand for bunch makins either straight hand work or using
small hand devices Figuring on this basis, the Mode! L Bunching Machine
will show up as follows:

Cost per M.
Present hand method - . . . . $2.50

Model L Machine method - . . . 'go

Net Saving . . $1.60

This net saving represents the difference between turning out a 5c cigar
[profitably and breaking even or in many cases turning it out at a loss.

The Model L Universal 'Bunch Machine Wilt produce from
450 to 500 high grade bunches per hour

The bunches are uniform, because the filler for each one is automatically
weighed. It works large size or mixed cut scrap.

UNIVERSAL TOBACCO MACHINE CO.

116 WEST 32nd STREET. NEW YORK F„tory: Newark, N. J.

16

44th year

THE TOBACCO WORLD

February 1, 1924

February 1, 1924

♦

News from Congress

{Continued from Page 11 )

approximately $48,000,000 and, in our opinion, would
provide a substantially larger sum if the rate of tax
were reduced in line with our recommendations.

** There can be no doubt that the present rate of
tax on cigars is above the scientific revenue point for,
as we have already indicated, production is declining
in spite of the fact that other branches of the industry
are expanding and increasing their output. This de-
cline means a reduced demand for the product of the
tobacco-raising farmer, unemployment in the little
army of cigarmakers, bankniptcy and failure for thou-
sands of small manufacturers, and a significant reduc-
tion in the incentive to the surviving producers to im-
prove their product and thus give the smoker a better
article for his money.

**The cigar industr>^ is marked by certain char-
acteristics which certainly should commend it to the
careful consideration of Congress. The growing of
cigar leaf tobacco has been greatly encouraged by the
Department of Agriculture, and provides employment
for the most enterprising and skillful class of farmers
to be found in our country. With a maximum demand
Ifor their output, the American cigar leaf ])roducing
farmers have an opportunity to make a living and to
provide a competence for their old age that is not af-
forded by any other agricultural product. But success
in this field must alwavs depend upon a ready market.
''A second consideration of equal importance is
<fie fact that the production of cigars todav involves
skillful manual labor to the extent of 90 per cent, of
the cigars produced. The production of cigarettes has
passed into the hands of a few large concerns whose
product is made by highly efficient labor-saving ma-
chinery operated by low-cost labor.

**A third consideration, in line with American
tradition, is the fact that the manufacture of cigars
can be engaged in by enterprising men with small
capital and carriefl on upon a small scale, thus develop-
ing initiative and encouraging the spirit of independ-
ence so characteristic of the American citizen. But,
obviously, something m.ust be done to prevent the fur-
ther decline in cigaimaking establishments which, as
we have shown, have fallen off no less than 60 per cent,
in the comparatively short period of twenty years.'*

^ Replvinir to questions by members of the com-
mittee. Mr. Mendelsohn said that while the consump-
tion of cigarettes has increased enormously, the decline
of the cigar industn* has been due to the'fact that the
pnce which has to be asked for a fairiv good smoking
cigar IS above the ordinan- price which the American
citizen is used to paving for such a cigar. This was
the five-cent cigar which disappeared during the war,
and Avhich is now in the two-for-fifteen-cent class. He
declared that if an adequate horizontal reduction is
made in the cigar taxes there is no doubt but that
within a shori time the consumption of oigars will in-
crease form one to three billion a year, which will give
the Government about as much revenue as it now de-
rives.

SALES TAX MEASURE WILL BE PROPOSED TO

PAY SOLDIERS' BONUS
A sales tax will be proposed to pav for the sol-
diers' bonus, according to Kfpresentative Frear, of
Wisconsin, in a letter which ho has sent to all mem-
bers of the House of Representatives. Tn his letter.
Congressman Frear declares a tax reduction bill will

be passed, and the administration will be credited
with any reduction effected, but that the Mellon plan
is by no means perfect. The Wisconsin representa-
tive Has a plan of his own which provides for a 50
per cent, normal tax reduction to every taxpayer and
having a combined surtax and normal tax reaching
not more than 54 per cent., it being his theory that
the surtax should be retained ''not because of preju-
dice against large incomes, but because necessities of
life always absorb small incomes where reductions are
most needed.'' He points out that after the revenue
bill was passed last session, a consumption tax was
the only alternative offered whereby to finance the
soldiers' bonus, and declares that the same plan will
again be proposed this session.

TRADE ASSOCIATIONS URGE PASSAGE OF

STERLING-MILLS BILL
Representatives of a number of trade organiza-
tions have appeared before the House Judiciary Com-
mittee to urge the passage of the Sterling-Mills bill,
which would make valid and enforceable written pro-
visions or agreements for the arbitration of disputes
arising out of contracts, maritime transactions, or for-
eign and interstate commerce. This measure is sup-
ported by associations in practically every industry.

The main intention of the measure is to eliminate
friction, delay and waste, and maintain and establish
business amity and reduce the price of commodities
to the consumer. This last is to be accomplished on
the theory that a merchant in figuring his costs adds
to his price a certain amount, representing the risk of
rejection, claims, fault-finding, etc., even including
litigation. If inexpensive but dependable arbitration
were possible, instead of costly time-consuming, trou-
blesome litigation, it was asserted at the hearings, the
risk would be correspondingly smaller and the price
made to conform therewith.

Judge

for

Yourself

:<M

i^i

.t^JbS?

?/?J

The world^s most famous and

largest selling high grade cigarette

Turkish Cigarettes contain no
irtificial'flavoring and are
therefore purer and better
than other kinds of cigarettes.
MURADS are made only of
100% Pure Turkish Tobacco

ot the finest varieties grown,
and are appreciated and de-
sired by smokers who demand
the best the world has to offer
in cigarettes.

MURAD

Say You Saw It in The Tobacco Woeld

The Figures Speak

IF irS COOD-
irs PORTO MCAN

In 1922, large cigars averaged
22.1 pounds of leaf to the
1,000.

In 1922, 25,883,000 pounds of
Porto Rican tobacco ("Foreign
Commerce and Navigation"
figures) were shipped into the
United States.

Counting 45 cigars to the pound
this tobacco represents over one
billion cigars.

But if most cigars contained only
part 'Porto %ican tobacco—

How many Cigars contained
Porto Rican Tobacco in 1922?

44th year

17

LOOK FOR THE
GUARANTEE STAMPS

GOVERNMENT OF PORTO RICO

TOBACCO GUARANTEE AGENCY

136 Water Street,
New York

/. R VAZQUEZ

Agent
Send for a Copy of "Tobacco Trade Not

Telephone
John 1379

18

44th year

THE TOBACCO WORLD

February 1, 1924

February 1, 1924

THE TOBACCO WORLD

Detroit News

(Continued from Page 10)
be in full operation in about ten days. During the
meantime their plants in Toledo and L oldwater, Mich.,
will supply their customers in Detroit. The company
wishes to extend to the local box makers their thanks
and appreciations for their generous assistance dur-
ing their trouble.

The Cyana Cigar Company, of Detroit, located at
1504 Broadway, report business to be very good on
their brand ''Cyana." The local company is getting
a splendid and wide distribution on their brand in the
drug stores throughout the city and according to the
rei)orts of tlie druggists, the ''Cyana" cigar is repeat-
ing rapidly in sales.

S. P. Coe, of Faber, Coe & Cregg, Incorporated,
Xew York, X. V., was on the list of out-of-town visi-
tors, who signed the Tobacco World register last

Aveek.

llarrv Bassett, who formerly covered this tern-
torv on '''Tilford\s" of Park & Tilford Company, has
been transferred to Kansas C'lXy. Harry will work the
entire line of the P. & T. cigar products, and will
cover the entire West from Kansas City to the coast.
AV. J. Heidenberg, manufacturer of "Pancho Ar-
rango" cigars, was a recent visitor to Detroit. "Pan-
cho Arrango" cigars, are distriljuted on this market
by the Bailey-Wilkins Company, and accortling to tiie
reports this* clear Havana cigar, is making many
friends and enjovs a wide distribution.

M. Mona Lesser, of the Staiiihird Cigar Company,
manufacturers of "Dry Slitz" stogies, was on the list
of visitors here last week. The "Dry Slitz" stogie,
is meeting with a big success on this market and the
jobber's salesmen find it a rapid repeater.

Edward F. Rosenthal and \V. W. "Doe" Rosebro,
representing the Porto Rican- American Tobacco Com-
pany, an<l the Xew York-Tampa Cigar Company,
called on their distributor here last week, in the in-
terest of "Personality" and "Portina" cigars. Ac-
cording to reports these two brands are meeting with
a big success throughout the different sections of the
countr}'.

Jim Williams, of A. Amo & Company, manufac-
turers of "La Amo" cigars, has returned from a busi-
ness and pleasure trip to Xew York City. Jim say»
he had a wonderful time browsing around the show
houses, and at the same time picking up s(mie nice
fat orders on "La Amo" cigars, in this fertile pas*
ture. He also states that there are some real guys m
the cigar game in Father Knickerbocker's town.

The trade was greatly shocked to learn of the sud-
den death of (ieorge Crawford on Wednesday, Janu-
ary 16th. :Mr. Crawford is survived by his wife and
vounu: dauglitor. The funeral was hehl at his old home
'in Miinscy, Iiid. Mr. Crawford was thirty-one
vears of age, and was associated with the local branch
;)f \\w (J. II. P. Cigar Company, in the capacity of
bookkeeper. His many friends in the trade extend to
his widow and daughter, their heartfelt sympathy in
the great loss they have sustained.

F. M. Wilson* cigar box manufacturer of Sioux
Cltv, Iowa, was on the list of visitors here last week.
Mrl Wilson came to attend the Paper Box ^lanufac-
furers' Convention, which was hehl at the Statler
Hotel.

The Peninsular Cigar Company, who have occu-
pftd the entire building at 213 Wocxlward Avenue, fov

the past eleven years, will move on or about the 10th
of February to 650-652-654-656 Baltimore Avenue.
The new location which is situated between Second
and Third Avenues, will have a floor space of approx-
imately 10,000 feet, the entire business will be housed
under one roof, including store rooms, salesmen's of-
fices, warehouse and garage. The company now op-
erates a fleet of twenty-five automobiles and employs
eighteen salesmen in the city of Detroit.

Howard Vaughn, has accepted a position with
Rosenthal Brothers, Scranton, Pa., manufacturers of
the famous "R-B" cigars, and will cover the entire
State of Ohio on this well-known brand. Howard has
many friends in Detroit, who extend to him their
hearty congratulations and wish him much success in
his new position.

Tom Monroe, vice-president of the Speitz Cigar
Company, manufacturers of "Robert Emmet" cigars,
left last'week for St. Louis and the West, to visit the
distributors of this well-known brand.

According to reports, the manufacture of ciga-
rettes has grown to be one of Hong Kong's most im-
portant industries. At present the factories in that
citv have a dailv output of between 30,000,000 and
40,000,000 cigarettes.

Joe Mainzer, representing L. & H. Stem, Licor-
porated, Xew York, N. Y., called on the retail trade
liere last week, with his spring line of the latest nov-
elties in pipes and tubes. Joe says business has been
verv good all along the route covered this year.

' George Becker, of Park & Tilford, called on the
clubs and leading retailers last week with his line of
imported cigars. George reports a splendid business
oji his many high-grade brands.

Sam Adler, western representative of E. Popper
& Company, manufacturers of "Ottina" and **Pop-
])er's Ace," has been with us for a few days looking
over con<litions. Sam reports his brands as selling
big on this market, and that "Popper's Ace" is grow-
ing in poindar demand every day. The Howes-Shoe-
maker Company, are the lociil distributors of the
"Ace.''

Claude D. Shelley, who formerly covered the
northwest section of the city for John T. Woodhouse
& Companv, has accepted a position as manager of
the cigar stand in the Charlevoix Building at 2033
Park Boulevard. Mrs. Shelley will assist her husband
in his duties, of serving the public and their friends
all the po)ndar domestic an<l imported brands.

Jack Wihlerman, of the Fleck Cigar Company,
mamifacturers of '*Rose-0-Cuba" cigars, was on the
list of visitors here last week. Jack says business has
been very good all along the route covered, and that
he is lof)king forward to a banner year for 1924.

The IVIanchester Cigar Company, of \"ork, Pa.,
manufacturers of "Havana Cadets" cigars, retailing
at five and ten cents, are planning an advertising cam-
paign on "Cadets" through their local distributor
Charles F. Becker Company.

T. Rosenthal and Mike Meyers, of Rosenthal
Brothers, manufacturers of "R-B" cigars, are on a
trip through the State, visiting the various jobberi
who handle the Rosenthal products.

Avoid the rush, by sending in your subscription
0arlv for the 1024 issues of the Tobacco World, no
business house or salesman in the tobacco industry
should lie without it, it prints all the latest new^s an-
pertaiuing to the **weed" made famous by Sir Wal-

fer.

Yours truly, _^_

MIKE OF DETROIT.

44th year

19

Piillion pounds

who

»a]rth-

;iated

ipftny

lorne.

From the

Fe and four

^ry Elizabeth,

lanufacturing

which he was

11922, to act as

for the Nippon

le disaster the
ig their vaca-
iDantain resort
of Tokyo. On
" September 1
tel Hakoni for
shita, eight
Tollowed a
mtain and
\\ others,
high
>ng a

RECORD PURCHASE
OF HURLEY TOBACCO

LouisviiLE, Ky., Jan. 18. The largest sin-
gle sale of leaf tobacco on record has just
been announced by the Burley Tobacco
Growers' Ck>operative Association, which
sold to Liggett & Myers Tobacco Company
sixty million pounds of Burley Leaf.
Included in the purchase was ai venr large
quantity of old Burley Tobacco, 1922 Crop
-the best Burley ever grown in Ken tucky ,
possessing an unusual quality and flavor.
Liggett & Myers Tobacco Company will
use it in the manufacture of their widely-
known brands, especially VELVET Smok-
ing Tobacco, insuring a superior quality

speeded xx\
a less pen^
were soon
a gigantic la^
road and mi
possible. Up(
car Mr. Reigle^
in time to se<
the road sheei

The Reif
tember 4,t|
trophe.
there ani
ing at th>
Althougl
destroyec
residency
Compaj
em EI
tact

4,000,<
quired eachi
Works ruj
sitat

"1922 crop— the best Burley
ever grown in Kentucky'*

Tobacco men call the 1922 Burley
crop**the best ever grovtm in Kentucky".

Our recent purchase from the As-
sociation of neanj si;;ty million pounds
included a big carryover from this fine
crop — all stored and aged and in prime
condition. It was not a "bargain"— we
paid a high price because of its ex-
ceptionally high quality. We have also

bought large amounts of high-grade
Burley on auction sales — and our
purchases of Virginia and other types
have been equally choice.

Possession of this big stock of fine
leaf merely means that we will main-
tain as always the high standards (rf
tobacco quality upon which our suc-
cess has been built.

Liggett & Myers Tobacco Co.

20

44th year

Say You Saw It in The Tobacco World

February 1, 1924

N'ebruary 1, 1J)24

Say You Saw It in The Tobacco World

V..^I.-7r.l.-/^-^lt7^-.l.-A-{^^;lgW^lg^

RELIABLE FIRMS OF

YORK, PENNA.

"When you know your goods are right, stand firm be-
hind them and push them along, let the world know about
your product, advertise the fact and get the results.''

H. G. BLASSER & CO.

PACKERS AND DEALERS

Leaf Tobacco

FANCY FLORIDA and GEORGIA WRAPPERS

Stripped and Booked Pennsylvania and Ohio Tobacco*

Samples and quotations cheerfully submitted

Robert Schubert Co<

124 MAIDEN LANE, NEW YORK

SUMATRA and HAVANA

York Office, Queen and York Streeto

C. S. GABLE

CIGAR MANUFACTURER

Main Factory and Office, Queen and York Sis.

Branch Factories: Strinestown, Pa.; Jacobus, Pa.

Maker of "FORUM" Mild Havana Cigar, "DOUGLAS FAIR-
BANKS," "CERTIFIED CHECK" and "HAMILTON FISH"

C. H. Plitt Cigar Co.

MAKERS OF

"Casilda" Cigar/^ 10c and up
"20th Century," 8c "New Century," 8c

CIGARS OF QUALITY

WMmmM^MM^M^m\MSJ!^M>VIM^>}^^

uv^yji;^}jl\iVi.\im\U^iL)MJMJ^S^>^^^^^^

m

York, Pa., January 26, 1924.

OR several weeks we have been trying to secure
a large factory building for a Philadelphia
manufacturer, a place to accommodate about
one hundred and tifty cigarmakers. This firm
is desirous of concentrating their county factories
under one management. Voik seems to be the
"Mecca'* for outsi<le manufacturers, owing to the
many cigannakers living in York and its surrounding
small towns, all of which ai'e in close touch with our
tract i(m svstem. This makes Yoi'k one of the Ijest
cigar manufacturing centers.

A goodly number of oui* cf^^ maiitifflcfttrers are
leaving tonight (Sunday), to take* in the tobacco show
and it looks like York County will l>e in evidence at the
show. Well, why should it be otliei*wise, when we down
here prochice about 18 j)er cent, of the cigars made in
these United States?

B. !M. TTannigan, East Prospect, w^as re-elected
president of the York County Cigar AEanufacturers at
til© monthly meet i tig, held in the fire engine house
January 14. Other officers are: vice-president, T. E.

Jirooks; secretary, Charles C. Meads; treasurer, Ar-
thur S. Ziegler. The officers were nominated and pre-
sented to the body by a committee composed of C. S»
La^Iotte, James \V. Kelley, Stewart S. Shindler, W.
\\. Snyder and Arthur 11. Thompson. Misleading cigar
labels will soon lK»eome a thing of the past in thig
district. The association decided by unanimous vote to
co-ojierate with the American Fair Trade League, in
eradicating practices which may deceive the consumer.
The action was taken in response to complaint mad^
to several manufacturers of words on labels whictt
were mislea<ling and did not truthfully descril)e the
goods which they were supposed to describe. Manufac*
turers to whom the situation was explained readily
gave up tlie ])ractice, but a committee conferred with
the Fair Tra<le League and hereafter members of the
association will see that labels are not misleading. The
action, which was by lesolution, was taken after the
memlK'rs had heard a report, of the committee, T. Fd-
wmrd P»rooks, C. S. LaMotte and B. M. TTannigan, of
the conference in New \''ork. The report was made by
Mr. Brooks. The resolution first endorsed the work of
the YiUY Trade League and pledged the York Associa-

f H.L? ^ ' disseimnatmg the league's interpretation
of trade names and items, and to see that merchandise
is sold as under proper representations. An invita
\TJt^ T^Vl^ ^^ ^^^ association to send represen 1
l4lUrJ^ "" ''^' ^"^ ^ ^'""^'^ ''' New York in

There was a discussion relative to the tobacco
men's convention at Washington last year, it S
stated that local men had no voice in the priceedwl^
T. Edward Brooks and J. Frank Stra^er^ scored t^^^^
management. C. S LaMotte, C. M. Ehehalt and II A
A aughtel favored the association joining hands with
the national body securing better relationship. bTiL

^m^jT" '[ ^o^ ^"^^^ ^^^^^^^^ amounting to
$0.8.99, were paid President B. M. Ilannigan was in

he chair. Mr. Dick, publicity manager of a New I'ork

Obacco weekly, made an a^ldress. Those present were

h ^1 1 A 5 7.t\ ^^^^*^^» C- F. Roseman, C. il. Ehe-

Motte,T^yl;.ni^ - ^-^iS "^7^1^
John Keller, Edward Mate, Earl Rost%L E Ro^
}\ . H. Snyder, Frank Snyder, H. A. Waughtel Arthur

crT'rKo'^de''- "^'^l'' ^^^^"^>' ^^^^
e •' Tolt H A T \%- ^^S' '^' '^- ^™'''^ K"i« Strick-

io S\?1 ^yP''''' ""{ encouraging his cigarmakers
to use the least amount of tobacco in making cigars,
C N. foreman & Co., one of Red Lion's largest mami-
facturers, is paying a weekly bonus to the hands The
ftrs bonus ^j^s paid last Friday, when the en pio/ees
A ere given their weekly pay, and came as a complete
surprise to the cigarmakers. The bunch breakers and

^^ eh'fo'filf F''n^^n^'^'^'*"^ ^"^^""^ «*^ ^«^^^^^^0 with
Inch to fill and roll 100 cigars. For each 100 cigars

l! nnTl Tf ^'""u ^^ ^^'^ "^^ ^^ »>^^ ^^'^ek a bonus ^^^ll
IH paid. The rollers are paid 20 cents for each 100

fnr on^r ^^'\ ''''} ^^'"^ ^'""^^^ ^'•^^^'^'-'^ ^'-^^ VM 10 cents
toi each 100 binders good. This is the first time the

H.nus system has ever been attempted bv a Red Lion
manutacturer It will cause the worker to save to-
bacco and will mean money for both the manufacturer
and cigarmakers. The bonus paid last week amounted

•» from ten cents to $2, according to the amount of to-
nacco saved by the worker.

JAY BEE.

CONSOLIDATED-LORILLARD DEAL

etfeJnl'?!/'"']!''''? ^**>''^ ^'^^^'^ ^fl^^t recently to the

he (V.n rVl P. Lorillard Company will tie over

e Consolidated Cigar Corporation. These rumors

he ioHll" T;^^^«^^^^^">' ^^^"ie^l by representatives of
uie i^orillard Comimny.

44th year

21

LIGGETT & MYERS PROSPER
The Liggett & Myers Tobacco Companv, reports

t 4q -i *^^^'»t"^^' ^'^^^'^ '^ '^t'" '^ balance equivalent
atoS ;^itancS^^ '"" ^'" ^'^^^ '^' '''''' '''' ^"^"-^

Bhou^lj^ §reneral balance sheet m December 31, L)2%
^ovNed eash liddmgs of *13,813,81G and inventorv vaL
uea at over $60,000,000.

A New Policy
in Pipe Selling!

IT'S the biggest idea ever turned loose in
the pipe business —

An idea that will make the Milano an even
bigger profit-puller than it is right now—
An idea that we're going to advertise —adver-
tise nationally, dominantly and consistently.

What's the idea?— Well we'll unfold it in a
week or so. Meanwhile

WA TCH FOR IT!

WM. DEMUTH & CO., 230 Fifth Avenue

NEW YORK

World's Largest Makers of Fine Pipes

PIPES

v^

99

ail

44th year

THE TOBACCO WORLD

February 1, 1924

iM'bruary 1, 1924

Wilkes-Barre News

(Continued from page 12)
ful. Gerald B. has proven himself successful for the
Cressman concern.

Francis V. Williams, anthracite region representa-
tive, for tlie Otto Eisenlohr & Brothers Cigar Com-
panv, IMiilatlelphia, Pa., has been putting some very
new and attractive signs around, advertising their
"Cinco" cigars. Francis says it pays to advertise,
and he sure ought to know, as Francis tells me that
his output of '*Cinco'' cigars is greater now than ever
before. Go to it, Francis I

The Penn Tobacco Company, Wilkes-Barre, Fa.,
is putting on a new deal on their **0. K.'* cigarette,
which should go over big. Their scheme is to have
the smoker save twenty fronts of their ''0. Ks.'' and
by mailing them in with your name and address, they
will mail vou free a fine and durable cigarette case,
which holds tlie package of twenty. This is a very
fine deal and tlie cigarette smokers are going after it
big. All dealers in Wilkes-Barre are featuring **0.
K.'' cigarettes this week, if not— why not. *' Boost
^Vilkes-Barre. "

Frank Winslow, of the P. Lorillard Company,
was a recent visitor in Wilkes-Barre, in the interest
of their '^^MurieP' cigars. While in Wilkes-Barre,
Mr. Winslow made his headquarters at the Star To-
bacco Companv, local distributors for the ** Muriel.''

The "Clover Cafe," conducted by William **BilF'
Eooney, is proving a big success here. Bill, besides
serving you good eats, has a well-filled cigar case, with
all popular brands of cigars and cigarettes. Bill is
a jollv fellow and is ver>^ popular with the sales peo-
ple. He conducts a very fine place and you always
know its **kleen.''

Yours very truly,

**DIA]M0ND BILL.''

THE TAX SITUATION IN WASHINGTON

The tax situation remains unchanged except that
it becomes more apparent every day that the majority
of the Ways and Means Committee will report out a
bill substantially along the lines recommended by Sec-
retary Mellon. .

However, in tfeW of the changes recently made in
the Rules of the House, whereby amendments may
now be offered on the floor by any member of the
House, which was not permissible under the old rules,
coupled with the new rule that a bill may be taken out
of the Committee's hands for immediate considera-
tion by the House, upon a petition signed by 150 mem-
bers, there seems to be an uncertainty in the minds ot
some close observers as to the final outcome of the
bill in the House. Thus, it is thought by sonae that
the entire bonus measure may be linked up with the
revenue bill as an amendment offered on the floor of
the House; or that the bonus bill may upon petition
of 150 members be taken out of the hands of the Ways
and ;Means Committee and considered by the House
before acting upon the tax bill.

Secretary Mellon 's recommendations, which, ac-
coidini*' to ali indications, are likely to be substantially
embodied in the tax bill by the majority of the Ways
and Cleans Committee, arc as follows:

Secretary Mellon's Recommendations
L A re«luction of 25 per cent, in the tax on earned in-

come. By earned income is meant income de-
rived from wages, salaries and professional servioes
as distinguished from income from business or in-
vestments.

2. Where the present normal tax is 4 per cent, reduce
it to 3 per cent., and where the present normal tax
is 8 per cent, reduce it to 6 per cent.

3. To reduce the surtax rates by commencing their
application at $10,000 instead of $6000, and scaling
them progressively upwards to 25 per cent, at $100,-

000.

4. The provision of the 1921 Act taxing capital gains
at 121/2 per ^ent. should be extended to capital
losses, "so that the amount by which the tax may
be reduced by the capital loss will not exceed 121/2
per cent, of the loss.

5. To limit the deductions from gross income for in-
terest paid during the year and for losses not of a
business character to the amount the sum of these
items exceeds tax-exempt income of the taxpayer.

6. To tax community property income to the spouse
having control of the income.

7. To repeal the tax on telegrams, telephones, and
leased wires. This is the last of the transportation
taxes established during the war, is a source of in-
convenience to every person using the telephone or
telegraph, and should now be eliminated from the
tax svstem

8. To repeal the tax on admissions. The greater part
of this revenue is derived from the admissions
charged by neighborhood moving picture theatres.
The tax is, therefore, paid by the great bulk of the
people -whose main source of recreation is attend-
ing the movies in the neighborhood of their homes.

Tobacco Mebchants' Association
OF THE U. S.

Say You Saw It in The Tobacco World

44th year

23

PORTO RICO TREASURER DIES

Word has been received by the Government of
Potto Rico Tobacco Guarantee Agency, 136 Water
Street, New York, that Judge J. W. Bonner, treas-
urer of the Island is dead in San Juan. He died at
his desk Saturday, January 12.

Judge Bonner was a Tennessean by birth. ^ He
occupied a position on the bench of the Circuit Court
at Hasville for nearly ten years. Subsequently, he
was attorney for the Illinois Central Railroad Com-
pany, at Nashville, and at the same time was lecturer
of the law staff of Vanderbilt University.

At the request of President Taft, communicated
through the then Secretary of War, he accei-ted an
appointment as auditor of Porto Rico, and assumed
the duties of that office on January 13, 1911. At the
close of his term of four years he was reappointed
by President Wilson, and again reappointed at the
ciose of the second term of four years. » „ .

A change was made in the auditorship of Porto
Rico on account of the change of the national admin-
istration in Washington. . _.^ ^ , . • 1,4 «^

Remaining out of official life for about eighteen
months, he was tendered the appointment of Treasurer
of Porto Rico by Governor Horace M. Towner, wh(
is at present in this country with a Porto Rican com-
mission, and his nomination was unanimously c^n
firmed by the Senate of Porto Rico. He took oflict

\foxr 1 1 Q^^

The Government of Porto Rico Tobacco Guaran
tec Agency in New York functioned under the direc
tion of Judge Bonner's office.

Business Building

{Continued from Page 14)

His name is Procrastination— and he is robbing
you of your time— which is the most valuable com''-
modity in your store.

You liave several things to do to keep vou up to
these swiftly changing times, and you know what they
are. Do them today. Do them now.

Cj3 Cj3 CJ3

Conundrum of a high brow: Wherein <h> vou re-
semble a radio.* Answer, A radio is a littk^ hoi which
works a marvelous miracle. You have a little dome
whidi can ''tune in'' and receive outside messages of
knowledge and incalculable value.

AVith both it is a question of ''receptivity and se-
lect ivit v."

If a radio, or a man, is not receptive and selective
he is not measuring up to his responsibilities, and
will never amount to much.

Let us take this to heart. Radio messages are all
around us all the time, but we don't get them unless
our radio is receptive. Knowledge of inestimable
worth is also around us in a hundred guises, but we
won't ^et it without we tune in.

Let us connect with it, and select it wisely. It
will give us more pleasure and more ])rofit thali will
the radio. It will make us expert in our work or busi-
ness, enable us to make more money, l>e more useful
in the world and increase our sense of pleasure an<l
satisfaction.

And it is so deuced easy, this matter of tuning
in and acquiring business knowledge. All we have
to do is to read our trade journals, ask (juestions of
men who know, and there you are.

CIGAR BOX FACTORIES CONSOLIDATE

Announcement is made that eft'ective as of Jan-
uary 28, 11)24, the well-known cigar box firm of 11.
Menkell, Incorporated, New York City, will be consoli-
dated with the old cigar box manufacturini»- firm of
S. Sladkus & Son. The Imsiness of both firms will be
continued without interruption at the enlarged and
modern plant of S. Sladkus & Son, 392 to im Madison
Street, Xew York Citv.

WDC EMPLOYEES' ASSOCIATION MEETS

The WD(^ Mutual Welfare Association held its
annual installation of officers for 1!)24 with .Mr. L.
Demuth as installing officer.

The work of the previous yeai- was reviewed by
the retiring president, Louis Weyl, in his report. After
installing the officers, Mr. Demuth addiVssed the meet-
ing commenting upon the progress of tlie M. W. A.,
and reconmiending ways and means for further im-
provement.

The officers elected were: i)iesi(h'nt, John Kuii-
kel; vice-president, William Weber; secretary, Kudolph
l^'aW; treasun'r. Miss K. Schragle.

After the meeting a buffet lunchcnii w;is served
and entertaimnent followed consistinu' of several vocal
selections with dancing to music furnished bv the Lni-
^c'rsal Jazz Orchestra.

Marshall Field
Cigars

Distinctive Quality

HOWARD F. PENT

PRESIDENT

The Coraza Cigar Co.

SEVENTH AND CHERRY
STREETS

PHILADELPHIA, PA.

WAITT & BOND

Blackstone

CIGAR

Havana

Filler

Jibsolutely!

44th year

Say You Saw It in

DuPoM

"A BETTER
CIGAR

for lOc

9f

1^

After all
nothing satisfies like*
^ a good cigar ^

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

"BEST OF THE BEST"

Manufacturad bjr

A. SANTAELLA & CO.

Office. 1181 Broadway, New York Citj
FACWMES: Tampa and Key Weil. Fhridm

flftemberg ot tbc tnOuetrs are corDlalls invited wben In
Pbtladelpbta to make tbe oflSced of

Cbe (Tobacco Morlb

tbeic beaJ>auarter0, anb to mahe use of oof tcWIces
W anis anb all wa^e. ^ot conferences a private office
will be placeb at tbeir biapoeal. If beaireb. Wemembet
^ ^bregg, 236 Cbeetnut Street, Pbllabelpbia, pa.

'Cclepbone, Xombard 1768

The Tobacco World February 1, 1924

STARTLING DECREASE IN PRODUCTION OF
CIGARS IN DECEMBER

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of Internal Revenue collections for
the month of December, 1923. (Figures for December,
1923, are subject to revision until published in the
annual report.)

Products Bee. 1922 Dec. 1923
Cigars (large)

Class A No. 205,691,478 178,533,493

Class B No. 125,851,068 . 98,780,600

Class C No. 214,991,157 199,447,911

Class D No. 10,676,902 10,952,283

Class E No. 3,831,248 3,644,471

Total 561 ,041 ,853 491 ,358,758

Cigars (small) No. 40,514,020 31,426,840

Cigarettes (large) .. .No. 1,452,079 1,722,738

Cigarettes (small) . . .No. 3,544,623,820 4,428,119,310

Snuff, manuf actuerd . lbs. 2,813.645 2,959,409

Tobacco, m'factured.lbs. 23,546,926 23,272,293

Note : The above statement does not include tax-
paid products from Porto Rico and the Philippine
Islands. This information is shovni in inclosed supple-
mental statement.

SUPPLEMENTAL STATEMENT

Tax-paid products from Porto Rico for the month
of Deceml>er.

Products Dec. 1922 Dec. 1923
Cigars (large)

Class A No. 9,388,010 10,363,160

Class B No. 1,554,600 1,235,825

Class C No. 5,299,550 2,709,600

Class D No. 27,150 2,375

Class E No. 50 300

Total 16,269,.360 14,311,260

Cigars (small) No. 2,000,000 2,000,000

Cigarettes (large) . . .No. 206,000

Cigarettes (small) ...No. 40,000 65,200

Tax-paid products from the Philippine Islands for
the month of December.

Products Dec. 1922 Dec. 1923
Cigars (large)

Class A \ .No. 23,349,305 14,879,675

nass B No. 223,260 464,065

( Mass C No. 39,379 29,013

Class D No. 125 70

Class E No. 50

total No. 23,612,069 15,372,873

Cigarettes (large) ...No. 1,250

Cigarettes (small) . . .No. 57,630 154,660

Tobacco, m'factbred. lbs. 217 6

Note: Quantities of tax-paid products shown in
above statements are indicated by stamp sales reported
for the month.

TOO LATE TO CLASSIFY

WANTED TO BUY FOR CASH— FIFTY NEW MODEL
LIRERMAN SUCTION TABLES. State price. Describe condi-
tion. S'^nd patterns of dies. Address "Suction," Box 460. "The
lobacco World."

1^'ebruary 1, 1924

Say You Saw It in The Tobacco World

44th year

25

m

GROWERS

AND

m

KERS

Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

ilNilNIIIIIIIIIIIHIIIIilUMUillllRRWIH

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

■Dniiiwiiiiiiiitiiiuiiiuniiiiiiiiiuiiiuin

AMERICAN SUMATRA TOBACCO CO.

131 Water Street

New York City

^^^ftcr all
e ^othing satisHes like'
i^ good cigar^

^

mmm

26

44th year

THE TOBACCO WORLD

February 1, 1924

Tobacco Merchants' Association
Registration Bureau, new york citt

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

note A-An allowance of $2 will be made to members of the Tobacco Mer-
chants' Association on each registration.

M . n If a r^imrt on a search of a title necessitates the reporting of more

made for every ten (10) additional title, necessarily reported.

REGISTRATIONS
CRITERION:— 43.626. For pipes. January 12, iQ-M- House of

C oniov Inc., Nfw \ ork, \. 'i.
GAINSiiOROUOH:— 43.627. I'pr P'P^"^- January 12, ly-M- Wouse

of Coniov, Inc., New ^ ork, X. \. n „ «f

PRlMK06E:-43,62b. lor pipes. January i-', IQ-M- House of

t oniov Inc.. Acw \ ork, \. ^^ . .,

WHITEHALL:— 43,629. For pipc^- January 12, i9-M. ilouse

of C oniov Inc .New ^ ork, a. 1 .
COM OV'b':— 43,630. For cigarettes and smoking tobacco. January

!■ MjjA. House of Comoy. Inc.. New York X \.
IL'sOGNO DELLA PIPPA:— 43,633. lor all tobacco products.

lanuarv 1 S. 1024. L. Warnick Brown & Co., L tica, X \.
EL TAMPA MOTTO:— 43.635- For cigars cigarettes and tobacco.

December 2J, iu23. Robert S. Sullivan. ^^ *-'^t ^^'"If^^^'^f" ,,„
MEMPHIS TEN:— 43,636. tor twist tobacco. December 31, '9-3-

.^uutbern Tobacco Co., Mempbis Tenn. ii.,,,„,hpr x

CAMPOS DE CUBA:— 43,620. lor tobacco only. December 3,

JO '4 lolin 1'. Viegas. Xew York. X. \. ir^..^-

FIFTH AVENUE:— 43.63.3. For pipes. January 12. 1924- House

of I oino\ . Inc., Xew \ ork, X. \ .
TIMES SQUARE :-43.634. I'or pipes. January 12, 19.24. Hous«

of Comov Inc.. Xew ^ ork, X. \. ,

BEAUMONT .-43.635. lor pipes, cigar and ^''ga''^'"^*"^'^'' /'"Pe-
ers' articles and all parts tbereof. January 12, 1924. by Adolph

Frankau & Co., Inc.. ^ - ^^^rk.^^g ^ •

OTLCEVEGA:-4i,494 (Tobacco Merchants Associatjon). Fo^^
cigars. ReuiMcred January 10. 1919. by the Tampa Hest Ligar
cS., West Tami.a. ila. Transfi-rred to R. Uarrera Cigar Co.,
Cleveland, Oliio, December 21, 1923. ,^ ^. . .„,

LORD JAMES :-30.io8 (Trade-mark Record). ,lo'L<^'g«^^'. .^JS'
rettes and tobacco. Registered June 27. h^4. h)' ^e^ ^^f^lege ,
New York Citv. Transferred to Ibe St. I ouis Cigar Hox Co.. bt.
Louis, Mo., and re-transferred to W. W. Davis, Neosho, Mo., on

KEEp'MOVINGr-30,935 (Trade-mark Record) 'l^r ^iprs^^ cig-
rettes. cheroots and tobacco. Registered ^^T. 11.11'' Co New
L. lUock. Houston. Texas. Transferred to M. rrcllcs & Co., hm

Orleans. Fa.. January 7. ^024. ^„ „o« i* c Tnhacco

BIRTHSTONE:— 25.544 (Tobacco Leaf. So. 87,289, C. 5». l onaeco
^Wnal Xo. 11.762; Fatent Office. Registered June ? '903, June
5. 1903. and December 10. um, respectively), l^pr cigars, ci^a
rett^ and tobacco by the American Fitho. ^o New \ ork Cuy,
through mesne transfers acquired by Aaron l^!*^^'"^:^^^;^^ ^T-
City; and re-transferred to Herman Klein. Xew \ork, a. ^ ..

January ^ 1924-

CORRECTED PUBLlCAttOWt

FIFTH AVENUE :-43.623. For pipes. K^si^^ered January 12.

i.,24. bv the House of Comoy, Inc., ^cw-^ ^9'"f» *T t^„„arv 1 ->
TIMES SQUARE :-43,624. 1-or pipes. Registered Januar> i-,

10J4. bv the House of Comoy. Inc.. Xew \ork. .V 1.
BEAUMONT :-43,625. For pipes, cigar and cigarette ^"J'^^- ^'"^JV

ers- article., and all parts thereof. Registered January IJ, 19^4, by

Adolph Frankau & Co., Inc., Xew Yor^ 3^. V.

Hm*f void NOW OFFICER OF P.-V.
At the aTiimal 8tookh(»iaers' meeting of the
PasT^-VoiTO Lithograpluiia: C'ompany, Inc., mr.
lleiirv A. Voice, a youiiKcr brother (►f Mr. Jacoh a.
Voice, Wtts elected secciul vice-president as a rwogni-
tiou of the verv valuable service TCiidered to tlie
Pas})acli-Voice organization. ^U: Henry A. Voice has
hem iihMitilied with the Pashach-Voice organization
Hince its entrance into the eigar label and cipir band
fidd and has a mm host of friendn who will be very
happT to hmr of his promotion to an officership which
he so verv mmh deserves.

ASSOCIATIONS MUST NOT FURNISH MEMBERS
WITH PRODUCTION STATISTICS, ETC.

The dissemination by an associatiou among its
members of statistics of production, shipments, stocks
or prices, even though such information is also at the
same time furnished to the Department of Commerce
or anv other department of the Government, is illegal
under the terms of the decree recently entered in the
District Court of the United States for the Southern
District of Ohio in the case of the United States ver-
sus the Tile Manufacturers Credit Association, accord-
ing to an informal opinion just submitted to Secretary
of Commerce Hoover bv Attorney General Daugherty.

In a letter to the Attorney General, Secretary
Hoover pointed out that in order to obtain accurate
and complete statistics for dissemination to the pub-
lic, he had been co-operating with various trade as-
sociations in the different industries, but that the de-
cree referred to appeared to indicate that it would be
unlawful for any association, on behalf of its members,
to transmit information and statistics of this charac-
ter to its members, but could receive and compile it for
the purpose only of transmitting it to a Govemniental
agencv that might so request. **lt is not the desire or
purpose of this department to continue operations
uiuler the co-operative plan if it is in conflict with the
policv of vour department. I think there is great like-
lihood that not only the associations from which this
department now receives valuable statistics, but a great
many others will discontinue the collection of informa-
tion*and statistics as to production, shipments, stocks
on hand, and the prices on closed transactions. They
will not go to the expense of collection if the only use
that can be lawfully made of them is to transmit them
to s(<me governmen'tal department. If this should hap-
pen, I fear that the elficiency of this department in car-
rying out the purposes set forth in the act creating it
would be verv greatly impaired.'' .

The svstem now practiced by many associations,
wherein each member reports to the secretary or man-
ager, who then distributes the information to these
associations, is not consistent with the normal attitude
of real competitors, the Attorney General declared m
his replv, owing to the fact that "the si)irit ot com-
radeship created bv the confidential exchange of in-
formation of this character necessarily prevents the
free competition between them which would otherwise

^ ^^*** I have no doubt that it is important that those
eiK^aged in an industrv have general infoi-mation as to
tlu"c(»nditions of that industry, but I think that informa-
tion should be distributed strictly through a respon-
sibh' medium, like your de])annem ; and I see no objec-
tion to its being gathered by an association provnled
it l>e strictlv guarded and the association is prohibitea
fw)m distributing it among its meml>ership. This is the
same view that I entertained when communications
were exchanged between us in Febmary, 1922, ami it
has since been strongly confimeti by decisions ot tlie
Supreme Court, and bv investigations of a number ot
associations and the trial of cases involving associa-

tious." ^^^^'^•

REdRGAfftf ATION SUGGESTED FOR DEPART-

MENT OF COMMERCE
Activities f)f the Department of (^ommerce would
be greatly enlarged under the plan for the reorgani-
zation of' the (iovernment departments, which is now
under consideration and which, it is hope<l, %nll |x>
the subiect of legislation to be enacted <hmng the
present session of Congress. lA^^.

CIGAR BOXrs

1

Dependable service— QuaUty packages— to meet
iny requirement in the Wooden Containers for
Cigara

AT^n^A^^S^^ P*^^^ '^ ^^^ ^<=tainer of
AROMA from Factory to Consumer

The Buckler Qgar Box Co
24 Vine St.,
DESHLER. OHIO.

AfUraU ,_

The Buckley Box Co.,

1106 West Town St..

COLUMBUS, OHIO.

OSCA« PASBACM,P«

cs.

J.A.VOICC.Sccv. •««mL.Ma#.ao»H

sPASBACH-VOICEI

^^^UTHOeRAPHINGC^nli^^

flRT [ITHOGRAPMBRS

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

OGARLABELS - CIBARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

The fttandardft of America

Lorillard's Snuff, : Est. 1766
Rail Road Mills Snuff, Est 182S
Gail &, Ax'ft Snuff. • Eftf. iftj:i

ALL OF THE OLD ORIGINAL

^^^^^^—K.app99s — mgh ToaMs
Strong, Salt SWe€t and Plain Scotehs

^^ MANUPACTUMD lY

MMCB W. HELHE CO., Ill Fiftli kit., R«w York

Bey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WBSTBRN REPRBSENTATIVe:

PAUL PIERSON

IJ9 North Clark Street, Chicago, III.

Cigar Labels, Bands and Trimmings
of Highest Quality

PerfectIithogmphy

American Box giTj^pJy (Jo.

2309 Russell Street

Coraar of Grallot Street

Detroit* Mick.

Exclusivo Sellinp A6enl.s For

THE CALVJB^ LITHOGRAPHING CO.

Si/^CE\ 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

r

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO

RICHMOND, VA.

mf^anu/aclurcrs ^

HIGH GRADE

SMOKING TOBACCO.

rRREGXJLAR PAGlNATTON

111 -1— ■**lifft|iM|i|wfcj::t:::|g» jn'M^

iQ"^"

KBm;:;; ,

I Q

^"i^tf r

K>n

M

aapf H'"

J^_

mn

m

\\

ftkjp«:s«k

V

^ J

I, t '

;:?!-" After .fl

i:^^othing satisfies like
;-;^ a good cigar

W

0

The output
of 36 factories

is required to meet the
daily demand of Ameri-
can smokers for this truly
remarkable cigar — the
greatest value, by long
odds, on the market.

2 for 15*=

Also packed in the handy package which
contains 10 cigars and sells for 75c.

:i|

\^

y

vy^.

ty*^^

l^te Owl

u

FEBRUARY 15, 1924

LIBRAR

RBOIIVtD

,81024

efAgrlsuli

ij

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separa
that really does separate

WfHm fmr a^scNptW€ mutter

and new price

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving saUsiaction rfgBi

along:

HAS A FINE AROMA

CAN'T TELL YT FHOM THE
REAl HAVANA

Wtit9 for samfilm mnd pHtm

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

niiiiiiiiiiiiiiniiiHiiiiiiii'

PUBLISHED ON THE 151 AND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHILA.,PA.

••Hft.

I 1

February 15, 1924

', .. .'

n^he Best Cigars are

packed in

WOODEN BOXES

After all
nothing satisfies like^
a good cigar

.■' '■

1

m

Where All the World
Will See and Read

At one of the busiest corners of the country,
diagonally across from the Pennsylvania Hotel, and
one block from the Pennsylvania Railroad Station,
dominating both populous 34th St. and busy Seventh
Avenue this illuminated sign wiU tell the world:

*'After all nothing Satisfies
UiCM a Good Cigar'*

and that

The Best Cigars are packed in

WOODEN BOXES

Say You Saw It in The Tobacco World

"""""'"""Hill" iiiiiiiiiiimiiMm , , , „„„„„„„„|„„„„„

A NATIONALLY
ADVERTISED PRODUCT

A Pocket-size Cifi^arette Factory
"ROLL YOUR OWN"

a perfectly made Cigarette in a jiffy
HANDSOME TOBACCO POOCH AND CIGARETTE MAKER ALL IN ONE

R^rt'k****'^ yo" »«ke 'em; Pull out the mel.1 tube with pouch su.pended-
left h«d holdmg the pouch. up.ide down, gently work the metd tube in
Tk hT .^^P*^"'.*;- ^N<,te Picture.) The liule plunger conce.W ^

WANTED ESTABLISHED DISTRIBUTORS
W n 11 I L. 1/ JOBBERS AND DEALERS

YOU. WHO ROLL TOUR OWN-tUdi rf It!
hcR't tke mtum af Mkiif thca Mtkr,
fildw tmi kettcr thu wai ercr fmMt
Mm. Ym cu pdl thca walkii«, wMuiat

m ttU«lf !■ I IlMM CTdMM, with MYCr

the hH rf ■ 0ili rf t«h«». Try yaw
bTarite shart cat tabacoa.

The DUAL Cigarette Maker
«*!</ Tobacco Pouch

Ya« Caa Orfa Dinct By NaU, UatU Natiaaal
DMrihitlaa b Sacva4

RETAIL PRICE $1.00

Nister Tokceo Poick CompasT

108 Sa. 13th St, PhUaMphia. Pa., U. S. A.

Hrotocted by U. 8. and Foreisn PateaU

The above advertiaement appears in January 26th, 1924
iaaue of COLUER'S WEEKLY, with over 1 ,000,000 Circulation. j

ViMIHI «i

MIHMIMIIMIttlMIMttK

•t^«M«»M«TOi«|WH,mMimMMM...HH„»n,„„„,^„„„^„„,„„,„„,„„„„„,

mimiHiiiiiiiiiMiiiiimtmiiMiiiiiiMmiiBfmtttiiMimiHiiiMHim?

WAITT & BOND

Blackstone

CIGAR

Havana

Filler

Jlbsoltttelff!

44th year

' """ "" imu.".,„.,..„„,„„, ,„„„„

SANFEUGE

<^

V,

fEL^VERSO

THE DEISELWEMMER CO. Makers LIMA, OHIO

[Get the Utmost in Advertising
Values
at practically no expense
by using the
WOODEN CIGAR BOX
for your branck.
They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

The neiv
La T08ELLA

BUDDIES-IOc

Sweet as a nut
Smooth as velvet
Mellow^ as moonlight
But always MILD !

krMMUiow

0.iLA.

UIQSEUiA

44th year

Say You Saw It in The Tobacco World

February 15, 1924

February 15, 1924

Say You Saw It in The Tobacco World

44th year

A KAUFFMAN & BRO Inc

ESTABLISHED

YORK.P4

MANUFACTURERS OF

IS93

aCAR BOXES

■ n n AND ai

CIGAR BOX
v-as^ LUMBER -i^st/

WE SPECIALIZE ON

GOLD LEAF WORIC

"BEST OF THE BEST

»9

Manufactured

^ A. SANTAELLA & CO.

Office, 1181 Broadway. New York Citj

FACTORIES: Tampa and Key Weit. FUtridm

TOBACCO MERCHANTS ASSOCIATION ^^jQfc^^

OF UNITED STATES "^SM^^

JESSE A. BLOCK, Wheeling. W. Va President

CHARLES J. EISENLOHR, Philadelphia, Pa Ex-President

WILLIAM BEST, New York, N. Y Chairman Executive Committee

MAT. GEORGE W. HILL, New York. N. Y Vice-President

GEORGE H. HLMMEL. New York, N. Y Vice-President

JULIUS LICHTENSTEIN, New York, N. Y. .,.,... Vice-President

H H SHELTON, Washington, D. C Vice-President

WILLIAM T. REED. Richmond, Va Vice-President

HARVEY L. HIRST, Philadelphia, Pa. Vice-President

ASA LEMLEIN, New York, N. Y ;••••.••• ■••Treasurer

CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director

Headquarters, 5 Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

fr. ». SPALDING, Cincinnati, Ohio ..••««• Vr^' 'o'^fflJ!!!!

CHAS. B. WITTROCK. Cincinnati. Ohio Vice-President

GEO. E. ENGEL Covington. Ky I"*!^5I

Wll. S. GOLD^BURG, Cincinnati, Ohio .•.«•#« Secretary

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

JOSEPH MENDELSOHN, New York City ••«
A. W. KAERCHER. Chicago, III
W. S. FULLER. Hartford, Conn.
JEROME WALLER, New York a*y

■ • ■ *• « • • ■ *•

President

Vice President
Treasurer

'•*«i#.»#»»i«#it»*». • '

•.*.♦*..*.*♦.*..*.#.•♦*♦»•...«

».....«.«*.«.....«■*)

TOBACCO SALESMEK'S J^WCIAWOH Q9 .^llWf CA

SIDNEY T. FREEMAN «,,♦.♦#...♦»•»»♦.•»*»•«•.«»..•«...»..». • l^esident

JACK ECKSTEIN ..,.,.*„.♦.».*....*#*.••.»*.»«..•............... 1st Vice-President

SAM. FORDIN ......................24 Vice-President

MAX BERLINER , .,.,,..,,,..,♦..... Treasurer

J„^ RIEDERS. X^J^tt IMA tanttt, num %m% &^ •.,•««••••.«,«... ^eretary

NEW YO^ CTGAR MANUFACTURmiS* BOARD OF 1^ ABE

JOSEPH WINNICK President

SAMUEL WASSERMAN Vice-President

ARinUR WERNER, 51 Chamber* Si».. New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
making nifty show cards and price tickets. Absolutely new. Address
Box 451, care of "The Tobacco World."

BUSINESS OPPORTUNITY

MODERN EQUIPPED FACTORY. Desirably located. State of
Pennsylvania. Steam heated. Capacity 100,000 miniinum, 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on inquiry. Address Box 454,
care of "The Tobacco World."

WANTED

WANTED— A POSITION AS SUPERINTENDENT. Twenty-
seven years of experience as a manufacturer of cigars; hand,
mold or suction. A man that knows how to get results. Address
Superintendent, care of "Tobacco World."

MACHINERY WANTED

STRIPPING MACHINES WANTED— We are in the market for
six low priced Universal Stripping and Booking Machines
numbered above 738. When writing give your lowest price and
machine number. Address Box 461, The 'Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

FEBRUARY 15, 1924

No. 4

TOBACCO WORLD CORl'OKATION
Publishers

tlobart Bishop Hankins, President and Treasurer
Gerald B. Hankins. Secretary

Published on the 1st and iSth of each month at 236 Chestnut Street,

Philadelphia. Pa.

Entered as second class mail matter, December 21, 1909. at the Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada, Cuba and Philippine Islands, $200 a
year. Foreign, $3.50.

IHHHliniHiniilHinilHmHIHIIlUHHHUnHimHNIIMII llllllllllllimillHIIIIIIHIIIiriWIIIIIIIIIIIIIIIIIIIIIWMimiMWmWMmilllllllllllllllimMHIHMIIIIMmmMimi

Natural bloom

■ * QUALITY CIGARS

iiwwtwHiiiiiiiiiiiiiiiiiiiiiiiiMiwwiHww«iM«iHiiiiiniiMwiwwtwiimnwMWMiiitii»i«mi<W'Miwminmiwiiiii»HiiiiniMHMi»MHiiiiMH

HHHHHimiMimmMimittllMHHtRtllll)

lllMMIMMH«mmt«l«limll»HIM4l«PinilW<«lllllMllllH1(im«(«M»««IHIIIHlUmill

OUR HIGH-GRADE NON-EVAPORATING

CIGAR FLAVORS ^ ....

Make tobacco mellow and smooth In charactar
and impart a most palatable flavor

FUTORS FOR SMOKING and CHEWING TOBACCO

Write for Llat of Flavora for Special Brands
BITUN. AlOHATIZEK. BOX FLAVOBS. PASTE SWEETENEIS

FRIES & BRO.t 02 Reade Street, Ne^ York

ntiiimmtfmmmtiHHif MM 'Mmmi

Hnn«1fHMIfMMII*MllimHmMHmHMIlHIIMIilMH«IH«MintHIHMMHiniMMtMMHHtMI

ItHIMMnmnMIMHIMMHMMHHMtHlHIHtHmHIt

Here are some of the new-style
Lucky Strike advertisements
now appearing In newspaper
throughout the country — they
win friends who never change
from the brand that never
changes.

44th year

Say You Saw It in The Tobacco World

February 15, 1924

Wisconsin Tobacco For Sale

Approximately 200 cases 1918, 1919, 1920
and 1922 Southern Wisconsin tobacco. Samples
at Rockdale, Dane Company, Wisconsin.

L. G. ANDERSON

2127 Iowa Street - - Chicago, Illinois

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER

PENNA.

"Quality Cigar Box Manufacturers For More than Fifty Years*

VACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MODELS TO CHOOSC FROM
Model "A" without top lever, for 50 cigars - $ 5.00
Model "B-1" with top lever, for 50 cigars - 10.00
Model "8-2" with top lever, for 100 cigars - 12.50
Model "C" with top lever, for bundles of 100 - 16.00

Att pacliers art adJustabU to anp standard sixt box.

Pulte-RorrecK MacKine Co.

GRAND RAPIDS, - - - MICHIGAN

L

I! it's Good—
PORTO RICXN

Uhe Figures Speak

In 1922, large cigars averaged 22.1
pounds of leaf to the 1 ,000.

In 1922, 25,883,000 pounds of Porto
Rican tobacco ("Foreign Commerce and
Navigation" figures) were shipped into
the United States.

Counting 45 cigars to the pound this tobacco rep-
resents over one billion cigars. But ij most cigars
contained only part Porto Rican tobacco—

HOW MANY CIGARS CONTAINED

PORTO RICAN TOBACCO IN 1922?

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street /. F. Vazquez Telephone
New York Agent John 1379

Send for a mpy "Tolmcco Trade Notes"

The Gianitee

Stuipi are yoir

GUARANTY

I

■ ■■■■■■■■■■■■ iBiS88B;as;38Bi»niaai

■ ■■■■■■HBBtSmil

gSaBBBBBBBBBBSBlt:

Volume 44

THE TOBACCO WORLD

Number 4

Esubliihed
1881

A SEMI-MONTHLY

For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, FEBRUA6y 15, 1924

Foreign $3.50

^»^— •* — -

EDITORIAL COMMENT

HE announcement of the Mazer-Cressman
merger points to the trend of the times and
IS only one of many that mav follow in 1924
Ihe economies of large concentrated produc-
tion with Its lowering of overhead expenses, are suffi-
cient to command the serious attention of some of the
largest manufacturers in the country.

Jacob Mazer is pre-eminent as a'successful ciffar
manufacturer, and Allen R. C'ressman Sons have a
long and honorable history upon which thev have built
a reputation for good merchandise.

Such combinations must be good for the industry
or they would not exist. If a combination isn»t right it
IS bound to fall by the wayside, for there is no nSddle
ground m business today.

Tlie consolidation of large and successful concerns
fias the effect of bringing intiuential factors in the in-
dustry closer and closer together. Tliere is lial>le to
oe less and less friction in matters pertaining to the
good of the industry, as the industrv itself becomes
wincentrated in tlie hands of men meiitallv an<l finan-
cially able to cope with the problems of '*big business/'

Cj3 Cj3 C?3

HE action of the exhibitors at the Tobacco
Show in forming an association for the pur-
pose of co-opeiating in the work of planning
and producing the 1925 Tobacco Show is an
encouraging sign. It is evidence in itself that those
who have spent their money at the 192;^and 192-t
.^?,y! ^^»^'e faith in the enteiprise and realize the pos-
aibihties of such an exposition.

, Headed by one of the ablest salesmen in the leaf
industry, and supported by a directorate of i^rominent
aiKl hnancially able business men, the Hxhi])itors' As-
sociation promises to produce a larger and more suo-
psstul Tobacco Show in 1925 than anv previouslv
held. •

^^ Idle there is a wide diver^ttM of dptfiion as fo
tlie merits of the Tobacco Show, there is one wav to
satisfy everylmdy. That way is for every branch of
t'U* industry to put everv ounce of energv, enthusiasm
'i>"J support behind the 1925 Show. Let'evervbodv in

qor/?,h^ "^^"^try and its allied branches give the
9..) iobacco Show a fair and thorough trial. Let us
have a truly representative exposition.

if it IS a success, provided there is real co-opera-
nn on the part of the industry, then the 1923 and
I, L4 shows have alibis tliat will stand in court

On the other hand, if there is a real represeuta-
tno Show and it still fails to prove a success from the
exhibitors standp<)int, then we will agree to put the
Illy in the NatKjnal hxposition Company's hand and,
il necessary, help carry them out.

One thing causes us mihl surprise. It is the atti-
tude of some ot our contemporarv editors who are
supposed to have had wide newspaper experience, and
It they have had it we believe if thev are sincere in
what they pass out to their readers 'they will agree

This ''anvil chorus" has btn^n crying about the
piotessional showman, among other things. AVe de-
tend the professional showman on several points

Staging industrial expositions is as much of a
husiiiess as manufacturing or reporting. The risk in-
voWid in establishing annual trade shows is no bur-
<len t(.r an amateur to assume, or for an industry to
assume, tor that matter. "^

Acc(ndino to how you view it, we were fortunate,
or unfortunate, enough to have had several years ex-
peiunce on one of the must powerful newspapers in
the cmntry. \V« had ahnost a year of work among
politicians. *

_ We have seen business men elected to high office
(my to leave (►ffice a few yc ars later discredited. Thev
were ])ut in office by ]H)liticians and removed bv them
\\v have seen some of the ablest business men in the
state absolutely buried under a landslide of votes
w-lmh swept comparatively inamipetent men into
omce.

It w«» H long time befcne it dawned upofr tl8 ^en
we were gently told that politics is a business. It re*
quires training and experience to become successful in
It. The business man who gets in high office seldom
arrives through his own sheer i)ower, but bv the grace
of the political organizations that are willing to elect

(Co^mued on Page 9)

44tli year

THE TOBACCO WORLD

February 15, 1924

CRESSMAN IN MERGER WITH MAZER

On Wednesday of last week plans were completed
for the consolidation of the firm of Allen B. Cress-
man's Sons, of Philadelphia, with the Mazer Cigar
Company, of Detroit. All the active officials of both
concerns will remain in the new combination, which
will be known as The Mazer-Cressman Cigar Com-
pany.. According to the terms of the new agreement
Henry Mazer will be president, Joseph F. Gallagher
and Charles N. Cressman will be vice-presidents, Ja-
cob Mazer will be secretary-treasurer, and Frank
Cressman will be assistant secretary-treasurer.

The Mazer Cigar Company already has a chain of
factories in the East and Middle West and this new
merger will give a tremendous total in production of
popular brands of cigars. Both companies have been
very successful in the production of good cigars and
a marked expansion of their production is expected.

MASTER TOBACCO POUCH COMPANY EXHIBIT

ATTRACTS CROWDS

The exhibit of the Master Tobacco Pouch Com-
pany, manufacturers of the Dual Cigarette Maker and
Tobacco Pouch, which has been described in these coU
umns previously, drew the crowds at the Tobaooo
Show in New York like a magnet. Very often during
the days of the show the aisle in front of the booth of
the Master Tobacco Pouch Company was so crowded
that it was impossible to pass until the demonstration
was finished. Many of these pouches were sold at the
show and much favorable comment was heard on this
new article.

PHILIP MORRIS & COMPANY TAKE ON

••RAMESES"

Arrangements have been completed whereby
Philip Morris & Company will distribute the brands
manufactured by Stephano Brothers, of this city.
These brands are **Rameses'' and '* Stephano '* ciga-
rettes, and have been manufactured by Stephano
Brothers for a great many years and are big sellers.
The cigarettes will still be manufactured in Stephano
Brothers' factory and mth the excellent selling force
of the Philip Morris Company behind them they should
soon be in every good cigar store in the country.

Joe Carlisle, one of the star boosters for Bayuk
Cigars, Incorporated, put in some time at the Tobacco
Show in New York, and is now on an extended trip
through New York State in the interest of his brands.

BOBROW BROTHERS HAD HANDSOME EXHIBIT

The exhibit of Bobrow Brothers at the Tobacco
Show this year gave evidence of much thought in the
preparation of the display in order to make it attrac-
tive. The background of the exhibit was rich black
velvet and the various brands of the company were
artistically arranged. The brands exhibited were
**Bold,'' '* Topic," '^Recaiy and, last but not least,
'*La Tosella." The exhibit was in charge of Emil
Tauger and A. Sillett, who are representatives for
Bobrow Brothers in New Y^ork City.

WOODEN CIGAR BOX BOOSTERS* CLUB HAD

EXHIBIT

The exhibit of the Wooden Cigar Box Boosters'
Club at the Show this year was a vast improvement
over that of last year in so* far as they had a greater
variety of cigar boxes from all parts of the country on
display. One of the features of the exhibit was a speci-
men cigar box showing the style used forty years ago.
This feature was contributed by F. A. Heim, of Lan-
caster, Pa. There were two attractive girls in attend-
ance at the booth of the Boosters' Club who distributed
literature setting forth the superior merits of the
wooden box for cigars over other containers.

GEORGE LEX JOINS "CONGRESS"
The many friends of George M. Lex in Philadel-
phia will be glad to learn that Mr. Lex has accepted
the position of ofl&oe manager for the Congress Cigar
Company, this city, succeeding ^liss Lenhart, who has
liold this position"^ for some time but is resigning, ef-
fective February 1st. Mr. Lex was associated with thd;
Forty-four Cigar Company in a similar capacity be^
fore its consolidation with the Consolidated Cigar
Corporation, and has more recently been associated
with the firm of Wm. Steiner Sons & Company, lithog-
raphers, of New York City.

ZIFFERBLATT BUYS "MADAME BUTTERFLY"

LABEL
George Zifferblatt, foraierly of the Emze Cigar
Companv, of North Fourth Street, has purchased the
right, titles and interests in the ** Madame Butterfly'*
label, together with a large quantity of supplies, and
intends to manufacture cigars under this brand name.

A. N. Davis, of the Louis King Cigar Company,
was a recent visitor in New York City.

February 15, 1924

THE TOBACCO WORLD

44th year

9

NATIONAL BOARD OF T. S. A. HOLDS ANNUAL
CONVENTION AND BANQUET

The National Board of Tobacco Salesmen's Asso-
ciations held their annual convention at the Hotel Mc-
Alpin on Friday and Saturday, February 1 and 2,
1924. On Thursday evening, January 31, 1924, the
convention opened with a mass meeting for members
of the tobacco salesmen's associations as well as for
non-members. This mass meeting was held at the Sev-
enty-first Regiment Armory.

The newly-elected officers of the National Board
of Tobacco Salesmen's Associations are as follows:
President, Emanuel M. Freeman, Newark, N. J. ; first
vice-president, Edward J. Mulligan, Boston, Mass.;
second vice-president, Leo M. Lehman, New York
City; third vice-president, Abraham Brown, Newark,
N. J.; secretary, Herman Goldwater, New York City;
treasurer, Abe Blumberg, Baltimore, Md.

The following were elected on the Board of Gov-
ernors: Emanuel M. Freeman, chairman, Newark, N.
J.; Edward J. Mulligan, Boston, Mass.; Harry L.
Whipple, Boston, Mass.; John Frischberg, Boston,
Mass. ; Leo M. Lehman, New York City ; Albert Free-
man, New York City; Max Berliner, New York City;
Abraham Brown, Newark, N. J. ; Jack A. Martin, New-
ark, N. J.; Thomas J. O'Neill, Baltimore, Md.; Jonas
J. Ollendorff, New York City.

The National Board has prospered quite some in
the past year and expects a 100 per cent, increase for
|his year as there arc quite a few prospective branches
in view.

A special committee on propaganda for further
organization of local branches throughout the country
Avas appointed.

The National Board went on record as being in
favor of an annual tobacco exhibit as well as an annual
banquet of the tobacco industry. The banquet to be
held under the auspices of the National Board of To-
bacco Salesmen's Associations.

Mr. Jonas J. Ollendorff, who has been president
M the National Board of Tobacco Salesmen's Associa-
tions for the past three years, was presented with a
fob in appreciation of his untiring efforts. Mr. Sid-
ney J. Freeman made the presentation speech, which
touched the hearts of every member present.

The annual banquet of the National Board of To-
bacco Salesmen's Associations was held on Friday
evening, Februarv 1, 1924, at the Hotel McAlpin, New
York City.

Unlike the previous banquet, ladies were present
and a most enjoyable time was had by all present.

The following were the speakers of the evening:
Police Commissioner of New York, Richard E. En-
right; Admiral Chas. W. Plunkett, Commandant, Third
Naval District; Hon. Hoke Smith; Hon. A. ^l. Loeb,
president, National Council of Traveling Salesmen's
Associations.

The dinner was followed by dancing.

MILLER, DuBRUL & PETERS EXHIBIT ATTRACTS
The machinerj^ exhibit of the Miller, DuBrul and
Peters Manufacturing Company, of Cincinnati, 0., at
the Tobacco Show, was crowded most of the time with
manufacturers who were eager to learn more about
the great savings that could be made by the use of
machinery in the manufacture of cigars. The exhibit
was complete in every detail and competent men were
there to tell of the merits of tlie various machines and
also answer any questions that might be asked.

(Continued from Page 7)

him. No business man can hope to reach office except
with the aid of professional politicians.

Running trade shows is just as much a business as
pontics. We believe that the men to run such shows
should be men of experience and ability in that line.
Just what arrangement between the showman and the
trade would be most beneficial is a question open for
discussion. But with the present support, if there has
been any profit, we can't see why there should be a
spilt of the money. When the industry earns a right
to a split, they will undoubtedly get it and can com-
mand it.

We have one suggestion for the Exposition Com-
pany, and the Exhibitors' Association. It is that a
flat rate be figured out for space, including all the ne-
cessities to set up a standard booth. The extra charges
for this and that, which are obligatory under the ex-
position contract, are not viewed by the majority of
exhibitors in a kindly light.

U. T. M. COMPANY BANQUET SALESMEN AT

WALDORF

The regular yearly conference of the salesmen and
heads of departments of the Universal Tobacco Ma-
chine Company was held this year during the week of
the Tobacco Show. The salesmen put in the best part
of two days in the factory at Newark, where ideas were
freely discussed and plans for this year's selling cam-
paign were gone over. On Friday evening a banquet
was given the salesmen and a few invited guests at
the Waldorf-Astoria Hotel. Mr. George C. Sherman,
president of the Universal Tobacco Machine Company,
stated to a representative of The Tobacco World that
these conferences had always proven beneficial to the
salesmen as well as to the company officials and that
this year was no exception.

BAYUKS PUTTING ON "MAPACUBA" CAMPAIGN

An aggressive advertising campaign on **Mapa-
cuba" cigars is being put on in this city by Bayuk
Cigars, Incorporated. Over 5000 life-size cut-outs of
a man holding a box of **Mapacuba8" have been placed
ill stores throughout the city, and they are attracting
attention.

Charles Bock, of the firm of Bock-Stauffor Com-
pany, Pittsburgh, Pa., distributors of the **Cinco"
brand, was recently in Philadelphia conferring with
Otto Eisenlohr & Brotliers, Incorporated, in reference
to extending the Pittsburgh territory to include Al-
toona and Johnstown.

Frank Eiseman, of the Eiseman Cigar Company,
manufacturers of tlie **Men-de-Lion," is on an ex-
tended trip through Pennsylvania and the Middle
West in the interest of his brand. .

Howard F. Pent, president of the Coraza Cigar
Company, manufacturers of the ** Marshall Field," a
Java-wrapped cigar, is on a trip visiting the jobbers of
the ** Marshall Field" as far West as Chicago.

10

44th year

THE TOBACCO WORLD

February 15, 1924

February 15, 1924

THE TOBACCO WORLD

DETRO

44th year

11

New City Directory Just Published Shows Increase of

100,000 in Population— Wm. P. Freligh Dies— Vetter-

lein Brothers Representative Visits Detroit —

Charles Lamb Meets With Accident— "Girard"

Cigar Enjoys Good Sale in Dynamic City

Detroit, Mich., February 10, 1924.

ETROIT broadcasts its greetings. Men and
wcmou whose names are inseparably linked
with the growth, progress, and prosperity of
Detroit join in this expression of optimism.
Industries, business organizations, observers and pub-
lic bodies are unanimous in their belief that Detroit
will steadily go forward and prosper through 1924.
i^^reater Detroit, including Grosse Fointe Village,
ilighland Park and llamtramok, has a population of
1,283,822 or approximately 100,000 more than a year
ago, according to the 1924 city directory just issued.
As is customary, it is necessary to record that the
gmiths are our most popular family, having just 4800
listed. Mr. Coal and Mr. Coke are on the same page;
they live in Detroit, as do Mr. Gin and Mr. Bitters. All
the weather names are recorded: Blizzard, Wind, Blew,
Cloud, (old, Breeze, Freeze, Damp, Dew, Fairweather,
Frost, Gale, Storm, Fogg, Gust, Hail and Snow. And
according to all rei)orts this is one of the wettest places
on the map, as we liave all kinds of weather.

The cigar fraternity of this city mounis the lost
of one of its finest salesmen, William P. Freligh. Mr,
Freligh was known throughout the State as Bill, and
had a host of friends, who were shocked to learn of
his death. He was associated with John T. Woodf
house & Co., and travelled a large section of the State*
Mr. Freligh died in his forty-first vear at St. Marv*t
llospital in Chicago, on Saturday, January 26th. lie
was a meml>er of Palestine Lodge, Michigan Sovereigtt
Consistory and Moslem Temi)k*, and a grandson of the
late William P. Innes, of Grand Kapids, Mich. He i»
survived by his wife, Elizabeth, and two sons, William
J. and Robert W., and three sisters, Mrs. A. J. Matter,
Detroit; Mrs. G. K. Hobby, Brooklyn, X. V., and Mrs.
D. S. Mellows, Philadel])hia.

John Sadler, representing l*erfe(rfo Gama &
Bros., Tami)a, Fla., manufacturers of liigh grade clear
Havana cigars, called on the trade here last week.
John informs the writer that his brand is selling fine
throughout his entire territory.

Fddie Klein, western representative of the Cortez
Cigar (V)mpany, has been in our midst for a few days
looking over conditions and booking many nice orders
of "Cortez" cigars, for spring shipment. F<ldie re-
ports his brand to be in a very healthy condition
through the Middle West.

Perry Bland, representing Vetterlein I^»rothers,
Philadelf»]iia, ]*a., nianufaeturers of "l.a Cornelia''

and **Saboroso'' cigars, called on the trade here last
week. Periy says he was greatly pleased with the
business he is getting on these two\vell-known brands.

Jean Watson, of the Harry W. W'atson Company,
Flint, Mich., was on the list of out-of-town visitors
who were sojourning in Detroit last week.

Fred Charles, representing The Charles Cigar
Company, York, Pa., makers of "Mohawk Chief' ci-
gars, has been with us for a fortnight looking over
conditions on his brand.

Billy Burke, of the "Melachrino" department of
the American Tobacco Company, has returned from a
business trip throughout the Wolverine State. Billy
reports *'Melachrino" cigarettes to be growing in
popular demand in every section of the State, and that
he considers his brand to be in a very healthy condi-
tion.

J. C. Howard, of Faber, Coe & Gregg, Incorpo-
rated, New York City, X. Y., called on Detroit's lead-
ing re t^iilers and clubs last week and reported a very
satisfactory business on his high grade line of im-
ported and domestic cigars.

(^iGARETTB VoLUMK DouBLBD. — Cigarette smoking
has increased nearly 100 per cent, in Detroit if ven-
di»rs' licenses issued by the police department is any
indication, according to Lieut. Ora B. Tuttle, in charge
of the license bureau. In January, 1923, 1643 licenses
were issued for the sale of cigarettes, the total for
Jaimary, 1924, is 2918.

Bill Felbier, manager of the cigar department of
the Cunningham Drug Company's chain, reports a
very successful business for the year 1923. Accord-
ing to infoiTOation obtained, it was the greatest year
the cigar department ever had. The pipe department^
under the directorship of our good friend Bill, has
grown by leaps and bcmnds, and is one of the busiest
corners in BilPs section of the stores. The Avindow
artist of the chain is very good to Bill with his win-
dow displays, and many artistic displays of good
l>riars and fine cigars occupy the stage which drawft
the shoppers to the Cunningham stores.

Rudy Hagle has accepted a position ^yith the
Charles F. Becker Company and will work the Gra-
tiot Avenue territory on **Blackstone," **Webster"
and *' Robert Emmet" cigars.

IT. A. McCrary, with headquarters in Kan-
sas City, Mo., sto])ped off in Detroit last week, en-
route from Tampa, Fla., and ]*orto Rico, where he has

{Continued on Page 19)

By a Trained Business Man M

Advertiser

WRiTTeN esPECiAav for theto8«cco world BTA-Epf

*u. iii«tiT« ntsmvco

O dealers with a fine trade: An item in a
newspaper states that several banks get pres-
tige from the cigars they give to callers. They
adopted a special name and buy their cigai's
Ijy the box. The dealer furnishes them with a special
label tor these boxes, with the name of the brand and
iJie name of the bank printed on the label, and also on
the band of each cigar.

It certainly ^ives class and tone to the cigars. A
laller receiving one feels that he is getting something
very special and very fine, and it makes much more
impression on his mind than would a more expensive
cigar without these fixin's.

Couldn't you make a box-customer of your bank
around this idea t Why not try an experiment, thuslyi
Decide yourself on a good name for your bank'$
cigar, get a handsome blank label from some label
niaimfacturer, take it to a good artist and have him
letter the name in large beautiful letters, and also the
name of the bank. Have your printer print the name
oi Hie cigar and the name of the bank on 50 bandsj
wiap them around the cigars and pack them in the
box. Then go and present the box to the president
of the bank with your compliments. lOxplain the idea
to him and say you can furnish them that way at so
iiuu h i)er box. Vou may land him for a good order.
Hive it a try, and write this department.

CJ3 Ct3 C!3

I'ity the sorrows of the **idea hunter," who combs
the business journals, and the inside — not the outside —
of people's heads, to broadcast them to his readers.

Before me lavs a Jiigli grade business paper, with
two whole pages devoted to "The Methods of Success-
lul Men." 1 pounced on those pages, with all the
eagerness of a terrier on a rat ; and after reading them
1 said, '^Migosh, 1 11 be denied if they give me a
Niijgle idea, they are that contradictory."

Cassatt, the railroad man, encouraged ideas from
Jiis track foremen and such, ami gave them much con-
i^ideration. Hennery Ford says iie lays down princi-
ples and don't bother with details. John Wanamaker
walked through his store with eagle eye, noted every-
thing, no matter how small, listeiKHfto the talks of
customers. Carnegie took great pains selecting his
■superintendents and paid no thought whatever to the

• let ails. Mitten, the famous street car man, gets clear
down in the heart of details. Stephen (Jiraid boasted
lliat no detail was too small for him.

^ Can you get something of value from the al)ovel

• oil can if you have trained on idea-hunting. You
can get two ideas. One, liave vision and ideals and

plan out your business. Two, pay keen regard to de-
tails until you have a large business and many workers.

C?3 CJ3 C?3

Do you have a Talking Point, a sort of motto, for
your store!

You should have, and it should be on your win-
dow, on your sign, on your wrapping paper and your
stationei'v.

This may seem a little matter, but it ain't. It is
Dig. It is important.

It gradually teaches customers the kevnote of
your business. If you have a fine trade, call" yourself
I HE Quality Store. If you specialize on low price,
call It 1 HE Moxey-Saving Store. If you are a social
fellow and attract trade by your cheerfulness, courtesy
and persiflage, call it The Store of Cheer.

Trifles like this often cause business success.

CS3 CJ3 CJ3

A word to the clerk: If you are restless, dis-
contented, thinking of changing into another work
here are four important questions for vou to consider-
Do I like the work! Do I oome in close contact with
my employer! Can I progress, or is there danger of
running into a blind alley/ If I work diligently and
intelligently what position may 1 reasonably hope to
o(cuj)y say in ten years!

Let me say that a consideration of these funda-
mental questions will give you a feeling of content-
ment, provided You Like the Work of Indoor Sales-
man.

There are many advantages in being with a small
establishment.

As to progress, that is Entirely Up to You. There
is a great and growing demand for high-grade clerks
It IS growing and will continue. Kewards are large
and increasing.

If you will study the art of selling and merchan-
dising, and become real proficient, and a first-class
salesman, nothing can keep you down. That work and
that field is as good as any you can enter. And one
of three things will happen. The business will grow
you will l)e taken in as a partner, and your skilful
work may build up an enormous business for the two.
Or, you will start in business for yourself and work
ui)ward to success, or you will change into a larger
establishment, perhaps into some other line, where a
iirst-class clerk is needed, who will command first-class
wages — and no one knows where vou will stop grow-
ing. So there you are! The world is open to vou.
Go to it, and win.

{Continued on Page 24)

12

44th year

THE TOBACCO WORLD

February 15, 1924

February 15, 1924

News From Congress

Say You Saw It in The Tobacco World

SURVEY OF THE LEAF TOBACCO MARKET "^

1923-1924

T this period when all factors in the tobacco in-
dustry are indulging- themselves in the pros-
pects for the ensuing year it is perhaps of
interest to take a retrospective view of the
industry and recount some of the important features
of the prec^-ding year since conjectures are based
largely on past events.

On tlie whole 1923 was a satisfactory and profit-
able year for the tobacco industry in spite of the fact
that the production of leaf tobacco in the United States
was greater than any preceding crop with the excep-
tion of 1920. ^

Cigar Leaf
At the beginning of 1923 the outlook for a profit-
able year jn tlie cigar leaf trade was not very bright.
The stocks on hand amounteil to about 346,000,000
pounds of cigar leaf with prospects for an abnonnal
production not only of domestic leaf but the crop of
Porto Kico was estimated to produce about 26,000,000
pounds which is the largest yield in the history of the
island. The crop of Sumatra which was marketed dur*
ing the first half of the year in the Netherlands was
reported to amount to 204,000 bales of which a large
perctMitage was suitable for the American trade.

During the first months of the year production of
cigars began to show a pr<»nouneed increase over the
same months of 1922 which continued for the first half
of the year. This exerted a most favorable influence
in the industry, and the market on unsold stocks of do-
mestic leaf was stimulated to an extent that most of
the crop was readily lifted from first hands at good
prices. Aloreover with stocks of Sumatra leaf at a low
point our importers increased their iioimal purchases
of this tobacco at high prices and it is probable that
our total imi)orts of these wrappers for the year
amounted to more than 40;(KJ0 bales. Though the' an-
nual demands of the I jiited States and Canada are not
sufficient to absorb this quantity of Sumatra wrapper
it does not indicate that there is a large C4irry over in
view of the fact that inferior i)acking of the last crop
has resulted in a lower yield of desirable wrappers.
Ihis also increased the cost to our importers.

Perhaps the most disappointing situation in the
leaf market during the year was presented by the
ilayana crop. At the heginning of the season it was
estimated that a large crop of desirable tobacco would
}>e harvested, Imt owing to unfavorable weather con-
ditions the yield fell below expectations and the qual-
ity ot the crop did not measure up to earlier hopes.
In order to secure their requirements our importers
were forced to enter the market earlv and pay very
high prices for their purchases.

-. -AND

Ft D E R A L

Departments

IH

From our tVASHiNOTON BvoEAu 6gAifl£E Building

The yield of Porto Rican leaf measured up to the
early estimates for a very large crop and was perhaps
equal m quality to any crop ever produced in the
island. However, several previous crops had been in-
sufficient either in quantity or quality to meet the de-
mands of the trade and stocks of old tobacco were vir-
tually depleted when the new tobacco came into the
market. Realizing these conditions and being aware
of the situation in Cuba the growers held out for ex-
ceedingly high prices which obtained in the Porto
Riean market throughout the season. Consequently
the manufacturers acquired their stocks of this tobacco
at prices as proportionately high as those paid for
( uban leaf.

Influenced by these conditions and on account of
the decreased production during the preceding year,
high prices obtained in the domestic markets for cigar
leaf. The lack of sufficient quantities of better grades
was the cause of much concern to manufacturers since
the Connecticut and Wisconsin crops contained a large
percentage of inferior tobacco.

In 1923 production of cigar leaf will amount to
about 195,000,000 pounds, according to estimates of the
Department of Agriculture, as compared with a yield
of 175,000,000 pounds in 1922. This is a pronounced de-
crease under the September estimate of the crop which
IS largely due to the damage by frosts in Wisconsin
and Ohio. The quality of the crop is perhaps better
than for many years, and the prices paid to growers
so far for the new crop have been high.

The new Sumatra crop which vn\\ enter the mar-
ket at an early date is estimated by growers to be
190,000 bales with an appreciable smaller proportion
of grades suitable for the American trade than was
available in the 1922-23 crop. Some difficulty has been
encountered by growers in both Porto Rico and Cuba
in i)lanting the intended acreage owing to unfavorable
wc»ather, but it is not believed that the size of the crop
has as yet been materially affected. The latest report
from the loss to the Philippine tobacco crop in Caga-
yan Valley by a typhoon in November may be as
great as 40 per cent. This might serve to stimulate
tile production of low price cigars which has been en-
croached upon severely in the last few years by the
olieap ^lanila cigar.

Pinal reiiorts on the manufacture of cigars for
the calendar year 1923 by the Bureau of Internal Rev-
enue disclose that producticMi of cigars exclusive of
small cigars, which amounted to 506,296,761, was
6,J)98, 186,803 as compared with 1922 production of
6,892,608,654.

{Continued on Page 23)

44th year

13

-Sy

-A-

:»(i

m\

THE ANTHRACITE REGION

WILKES-BARRE SCRANTON,
HAZELTON ife?

^-Hrvhafifr-^^^-^'- 'f-r'^^^^^''^''^^^'--

■'■ •>.. -J.

I 'V^%

'V*V

d^i^'

OSEPH -Joe- Yeager, of the J. M. Yeager
Tobacco Company, is sure some fine boy.
Joe, who is general manager of the above
company, tells me that their business is forg-
ing ahead day by day. He claims his business is far
ahead of the year 1922. Men of Joe's type are always
wanted in the cigar and tobacco business. The J. M.
Yeager Tobacco Company handles everything in the
tobacco game, as well as candies and manv novelties.
Conrad J. Ramsey has recently bought over the
Topic Cigar Store of Wilkes-Barre, Pa., formerly con-
ducted by Rosenthal Brothers. Mr. Ramsey has made
many improvements in his store. Although new in
the cigar business, he goes at it like an old hand. Mr.
Ramsey is an expert billiard plaver. He claims he
likes the cigar business, and savs that he is like an
old man 90 years old; can't go out nights, got to tend
to business. To make a success of anv business vou
have to ^teiKp' to it.

The First Annual Ball of the Wilkes-Barre Fire
Department w^as recently held in the armory and from
the attendance' there they must have made a thousand
or two. Chief Hochrieter can be given full credit in
the way he managed this affair, which proved a big
success. The proceeds of this ball goes into a sinking
fund for all sick and disabled firemen.

We wish you a larger crowd at your next affair.

Maurice Ziegler, former proprietor of the Colom-
bo Cigar Store and barber shop, on the square for the
past twenty-two years, is now enjoving a month or so
on the islands of Bermuda. :\rr. Ziegler has his wife
and youngest son along. We don't know what he in-
tends to do upon his return from Bermuda, but we
wish him good health. The Colombo is now being run
by the two enterprising boys, J^abii^.^£Jharies
Popky. We wish 'em luck.

Diamond Bill sez, *'We thank vou to sav, we saw
our * write-up' " in Diamond Bill's column of the
Tobacco World.

The United Cigar Stores' only store in Wilkes-
Barre was recently handicap])ed in business ''for a
few days only," by a fire in the office buildings over
head. The fire was caused by bad electric wiring and
most of the damage done tothe ''United" was from
water.

Fred Gutendorf, local manager, says the damage
will amount to a couple of thousand dollars. The store
now is open as usual and doing a wonderful business.

Cuesta-Rey, *' bonded" Havana cigars, are now
being distributed through the coal fields by the Scran-
ton Tobacco Company.

^ Harry Blum's "Natural Bloom" cigars (in all
sizes), are being pushed bv the Libertv Tobacco Com-
pany, Scranton, Pa. "Al." noffner,tlie local sales-
man, is a great believer in the adage "never sav die."

;'A1 " works from eariy morn 'till late at night and
is always working hard for his concern.

The United Chain Stores, who, until recentlv, con-
ducted several cigar stores throughout the coal' fields,
have gone where a good many schemers go — "up in
the air." This concern was apparentlv a stock selling
scheme. At the finish there were pleiitv of liabilities
but tew visible assets. The fixtures in their stores
were sold to persons who contemplate going into the
retail tobacco business, and much of their stock was
returned to the jobbers. This concern has no connec-
tion whatever with The Tnited Cigar Stores.

The Star Tobacco (^)mpany, Wilkes-Barre, Pa.,
report a tremendous increase in business on their
' Blackstone" cigars (in all sizes). It is now one of
the largest selling cigars for this company. Mr. E.
A. Stroud, of the Star (^ompanv, reports his business
good and collections fine.

A six weeks' advertising campaign of the ever
famous "44" cigar distributed in tiiis part of the state
through the Sperling Tobacco Companv bv the Con-
solidated Cigar Corporation, will Ik? started next week
111 the Times-Lead f'i\ Wilkes- Barre's leading eve-
ning pai)er. Recent improvements in the smoking
qualities of the ''44" cigar have induced the Consoli-
dated Cigar (^)rp(.ration to conduct a nation-wide ad-
vertising campaign.

It is a complimentary recognition of the Wilkes-
Barre Times-Lmdir to be chosen to carry the local
sales message.

Harry Speding, of the Sperling Tobacco Com-
pany, IS much ])leased over the fact that the Consoli-
dated Cigar Coi-poration is going to give the "44"
such advertising. The old saying goes on just the
same, "Keep on telling 'em, and you'll keep on selling

'em. ' '

William Cloaks (known as "Billy" to all his
trade), of the Star Tobacco Company, is proving his
worth as a "Jim dandy" salesman f(ir the above con-
cern. Billy sure does sell a lot of merchandise. His
two big features are the "Blackstone" and "Muriel"
cigars.

Jack Bennett, jiopular light-weight fighter, of
Wilkes-Barre, has oi)ened a cigar store and billiard
room, and is ready to welcome all his friends there.
Bennett has had a very good career in the ring. Dur-
ing the war he joined the navy and made readv to do
some "real" fighting. AVhile in the service Jack was
a boxing iiistructor. All of his admirers are wishing
him success in his new business. So does "Diamond
P>ill." (yall and see us Jack.

S. A. Dougher, factory representative for the R.
J. Reynolds Companv, manufacturers of the big sell-
ing brands "Prince Albert" tobacco and "Camel" cig-
arettes (also fifteen or twenty other brands), was a

{Continued on Page IS)

14

44th year

THE TOBACCO WORLD

February 15, 1924

v 7

KoI)ruary 15, 1924

Second Annual Tobacco Show Pronounced Success By Exhibitors

The annual Tobacco Exposition opened its second
event at the 71st Regiment ArmorA% Monday, January
28tb and continued for the week, closing on Saturday,
February 2d.

The consensus of opinion throughout the show
from the opening day was that the second exposition
was an overwhelming advance and improvement over
the first exhibition held last year at the Grand Central
Palace.

The 71st Regiment Armory, well located at Park
Avenue and Thirty-Fourth Street, with a subway sta-
tion at the door and a crosstown surface road, con-
necting with all the lines of the city, placed the exposi-
tion within easy access of everj* section of the city and
all the railroad terminals from every point of the
compass.

The annory is also in the heart of the business
and hotel districts of the cit5^

An excellent orchestra provided a concert every
afternoon and evening. Gertrude Van Diense, a
singer of national reputation, also provided a vocal
program every aftenioon and evening and Vincent
Lopez with his famous Hotel Pennsylvania orchestra,
was obtained for one special evening.

The height of the armory and the more spacious
quarters in every respect gave the Tobacco Exposi-
tion a more attractive appearance and permitted of
greater latitude to Decorator George Koch in over-
head or roof decorations as well as in the construction
of booths.

The show management kept every promise made
of improvement in every feature and essential of the
second exposition under their control over the first
exhibition.

Improvements were conclusively demonstrated in
the exhibition hall, location, advertising, publicity and
general exploitations, decorations, music and other
special amusement features or attractions, and in at-
tendance.

It can safely be said that no other exposition held
in New York, with the single exception of the auto-
mobile show, had more advertising or general exploi-
tation than this year's tobacco exposition.

In addition to the general newspaper advertising
and news publicity, including a dozen or more special
news features, photographed and distributed by prac-
tically every newspaper syndicate in the United States,
the show maintained a dozen huge painted signs in
the principal section sof the city, such as Times Square,
Columbus Circle, (ireeloy Square and others; several
thousand lithographs were posted throughout the city;
several thousand window cards were distributed in
stores, and one of these cards were furnished for each
of the stores of tlie The United (*igar Stores Company
and the Schulto chain. This in itself was a big advance
in the show's advertising over last year.

Tho big punch advertising, however, in addition
to several hundred thousand complimentary tickets dis-
tributed to issue trade, retaik*r and general consumer
attendance, was the placing in all the cars of the sul>-
way and elevated systems of special posters advertis-

ing the show and giving explicit directions how to
reach it from every section of the city. No other ex-
position, except the automobile show, has had this sub-
w^ay and elevated special poster advertising.

^ The holding of the exposition has given the tobac-
co industry tremendous exploitation, not only in New
York but throughout the country.

The most conclusive proof of the improvement in
the exposition over the first attempt of last year is
found in the talk that started in the middle of the
week, about next year's show— talking about it en-
thusiastically and hopefully before the present one
was over.

The Cuban government has already appointed a
commission for next year's exposition, as has the Bra-
zilian government, where tobacco is rapidly growing
and is expected to equal the coffee industiy.

The Government of Paraguay, the Pan-American
Union of tobacco growing states, the New York
County, Pennsylvania Growers, the Dark Belt Tobac-
co Growers are among those signifying an intention
of exhibiting next year.

The Philippine Government Bureau and also
Porto Rico are already discussing more exclusive and
elevated plans for next year's tobacco exposition.

A Tampa, Fla., committee, Binghampton com-
mittee. Key West, Fla., committee, and a York
county committee are already l>eing organized for the
next show, which is already assured of the hearty co-
operation of the Ketailers' Association and a special
ccmimittee of ])rominent manufacturers, including those
who exhibited this year, many of them for two years,
and being well pleased with results and augmented
with many who have not yet lK»en exhibitors, but state
they will be included in next year's exposition, which
the National Exhibition Company as managers, prom-
ise to make still bigger and better in all details than
this year.

LINCOLN & ULMER DISSOLVE
The tirm of Lincoln & Ulmer, cigar manufacturers,
announce the dissolution of the firm, effective Janu-
uary 30th. Mr. JJncohi has not announced his plans
for the future, and Mr. llmer will continue the manu-
facture of the brands of Lincoln & Uhner in a smaller
way in his own branch factory. The plant at 101)
Prince Street, New York City, will l>e closed.

H. COMOY DIES
Henri Comoy, founder of the fiim of TI. Comoy &
Company, jiipe manufacturers, of London, Eng., digd
in London on Januarv l25th. Mr. Comov came to Lon-
don in 187M and engaged in the manufacture of briar
pipes. Mr. Conioy retired from the firm several years
ago but he always retained a strong interest in the
manufacture of pii)es and was consulted on all impor-
tant details of the business up until the time of his
death.

Say You Saw It in The Tobacco World

44th year

15

A Good Start

I

* Epanish Cedar Cigar Boxes
Make Good Cigars Better!''

For Right Results

If it comes in a SPANISH

Cedar Box, it should

be a Good Cigar.

Seventy-five per cent of
the Average Smoker's
doubts about a Brand he
doesn't know, are dis-
pelled at once when the
Cigars are presented
for his choosing and

selection in a Spanish
Cedar Box.

Good Cigars deserve a
Good Start. Continued
patronage follows main-
tenance of High Stand-
ards.

To Invfte Attention
to your Brands, use

Spanish Cedar Boxes.

{ADVERTISEMEST)

llililiilllil

iilill

iiiiiiiiiiiiiii;i ;.niin,;.iiiiiiiiiii;,.i.

iiiiiiiiii

,1111

11

iililiiillillB,

16

44th year

THE TOBACCO WORLD

"JOHN RUSKIN" BACK TO FIVE CENTS
The most outstanding event of the day in the to-
bacco industry is the reduction of the price of *' John
Buskin" cigar from eight cents to five cents.

This slashing of the price of one of the most popu-
lar cigars in the country has created a sensation in
the trade and among the smokers themselves. It is
unlikely that such a move has precedent in the b^^si-
ness.

According to the statement of the I. Lewis Cigar
Manufacturing Company, 165 Morris Avenue, Newark,
N. J., decision to reduce the price of **John Buskin"
was reached following long consideration of the mat-
ter.

Stabilized markets and the increasingly enormous
output enables the Lewis Cigar Manufacturing Com-
pany to bring '*John Buskin" back to the original
price of five cents.

Increasing tobacco costs incident to the war oondi-
lions resulted in the price being raised to six, seven
and then to eight cents.

When the increase was made, the manufacturer
promised ** Buskin" smokers that as soon as conditions
warranted, the price of five cents would be restored.
Mr. Lewis has kept faith wdth his patrons.
Mr. Lewis was particularly elated to be able to
fulfill his promise at this time — ^when the w^hole coun-
try is tending towards a lowered cost of living and
reduction of income taxes.

*'At eight cents," said Mr. Lewis, *^ *John Bus-
kin' was excellent value. At five cents * John Buskin'
is unquestionably the greatest cigar value in the
world."

That the world of smokers is enthusiastic over
Mr. Lewis's step is evidenced by the increased sales
that have been reported throughout the country.

SPbRT BRIAR PIPE EXHIBITED

The Sport Briar Pipe Company, of New York
City, exhibited the new Sport Briar Pipe at their booth
at the Tobacco Show^ in New York and received a good
deal of attention. This new smoker's article is a pipe
made in the shape of a cigar and is lighted in the
same manner as a cigar. The pipe can be placed in
the pocket when lighted w^ithout the slightest danger
of burning your clothing, and likewise there is no pos-
sibility of the ashes blowing in your face and eyes
even in the highest wind, or wiien riding in an auto-
mobile.

The tobacco container, or bowl of the pipe, is sepa-
rated from the mouthpiece by a good-sized absorbent,
which filters the smoke before it enters the mouth. The
exhibit was in charge of John Laird, Jr.

February 15, 1924

DETROIT PLANT OF MAZER CIGAR COMPANY

DESTROYED BY FIRE

The four-story plant of the Mazer Cigar Manu-
fa<;turing Company, located at Grandy Avenue and
Theodore Street, was destroyed bv fire on Wednesday,
February 6th. The loss is estimated at $200,000, which
is said to be covered by insurance. The facton-, which
covers nearly half a block, had been emptied of its em-
ployees only a short time before the fire broke out.
The fire was discovered by a watchman in the base-
ment, who sounded the alarm. Fire alarms were
turned in, bringing fire companies from all part« of
the city. The factory was owmed by the Mazer Ci-
gar Manufacturing Company. Its officers are Henry
Mazer, president; H. C. Hartway, vice-president, and
Jacob Mazer, secretary and treasurer.

DETROIT CIGARIST DIES SUDDENLY

February 15, 1924

Say You Saw It in The Tobacco World

44th year

17

JOHN MANGAN

The trade was greatly
shocked on Monday, Feb-
ruary 4th, to learn of the
sudden death of John
Mangan, proprietor of the
cigar stand in the Free
Press Building. He was
sixty-eight years old and
is survived by his widow,
Mrs. Lillian Mangan; a
sister, ^Irs. Nellie Jones,
of St. Louis ; and a niece,
Mrs. Charles Taepke, of
Chicago. During the ten
years that he sold tobacco
and magazines at the
stand in the Free Press
Building corridor Mr.
Mangan became a famil-
iar figure to thousands of
downtown business men.

CARDWELL MACHINE COMPANY HAD INTER-
ESTING EXHIBIT AT SHOW

Those of you who did not visit the Tobacco Show
hold in New York City from January 28th to Febru-
ary 2d, inclusive, missed an opportunity of seeing and
comparing tlie several labor-saving devices that were
exhibited. One interesting exhibit w^as that of the
Cardwell ^fachine Company, of Richmond, Va. This
company has been developing equipment for the im-
provement of the tobacco industiy for a number of
years, and had on exhibition and in operation at the
sliow the Cardwell Scrap and Nail Cleaner. This ma-
chine was built to clean sweepings, etc., and it does
this by separating the coarse and the fine tobacco and
deposits the coarse tobacco on a table where it can
easily be inspected and the bits of twine, paper, feath-
ers, etc., cmi easily be picked out. This machine is a
labor saver and soon pays for itself. The Cardwell
Company also had on exhibition a hand and foot ton
bacco cutter, adaptable to the requirements of those
manufacturers avIio insist on neat uniform packages,
and it can be adjusted to make any size or shape.

LESCHEY-MYERS CIGAR BOX COMPANY EXHIBIT
The exhibit of the Leschey-^Cyers Cigar Box
Company, of Ephrata, Pa., excited considerable atten-
tion at the Tobacco Show in New York Citv during the
week of Jainiary 28tli to February 2d. 'The exhibit
was somewiiat of a surprise in its attractiveness and
much favorable comment was heard. The special fea-
tures of the exhibit were a combination humidor box
for cigars, which consists of a moistener built into the
cigar box to keep the cigars in perfect condition for a
long period of time, and also the special L and M cigar
box top, which is giiaranteed by the Leschey-Myers
Comi)any not to warp, as some tops do.

EAST PROSPECT CIGAR COMPANY HAS EXHIBIT

AT SHOW

B. ^I. llannigan, of the East Prosj)ect Cigar Com-
pany, was in charge of the cxliibit at the Tobacco
Show, in tlie interest of their brand ^'Epco.'' ^[r.
JTannigan did not miss the opportunity, while in New
York, to visit the Water Street leaf market.

^f^r?s\irrM«w«^ir/«\ir^(»^iri«'rtrA8>ir/s\ir^ir^ir/i\ir/svir/w

RELIABLE FIRMS OF

YORK, PENNA.

"When you know your goods are right, stand firm be-
hind them and push them along, let the world know about
your product, advertise the fact and get the results."

H. G. BLASSER & CO.

PACKERS AND DEALERS

Leaf Tobacco

FANCY FLORIDA and GEORGIA WRAPPERS

Stripped and Booked Pennsylvania and Ohio Tobaccot

Samples and quotations cheerfu/ly submitted

Robert Schubert Co.

124 MAIDEN LANE, NEW YORK

SUMATRA and HAVANA

York Office, Queen and York Streets

C. S. GABLE

CIGAR MANUFACTURER

Main Factory and Office, Queen and York Sts.

Branch Factories : Strinestown, Pa.; Jacobus, Pa.

Maker of "FORUM" Mild Harana Cigar, "DOUGLAS FAIR-
BANKS," "CERTIFIED CHECK" and "HAMILTON FISH"

C. H. Plitt Cigar Co.

MAKERS OF

''Casilda'' Cigar/' 10c and up
"20thCentury,''8c "New Century/' 8c

CIGARS OF QUALITY

lO

mAmim\v9j_\mm/mwm^

York, Pa., Febniary 11, 1924.

K have been sounding out the different views
from those who had visited the Tobacco Show,
held at New York just recently, and we learn
that most of them w'ere more than pleased
with the tine showing made by the exhibitors. A
goodly number of manufacturers have declared them-
selves and say they will surely be numbered among the
exhibitors at the next big show, which without a doubt
will far excel anything heretofore attempted in our in-
dustiy. Certainly our tobacco industry is worthy of
the best efforts of all those connected with the differ-
ent branches.

It would seem to us that no film is big enough or
strong enough to step aside or shirk its share of ef^
forts to make possible an allied cigar and tobacco ex-
I)(>sition, equal to any other trade exposition. Come
to think about it, do you know of any other industiy
with such a vast army of people connected with its va-
rious branches, from farmer to the happy consumer of
tobacco! Is tliere a more honorable business (when
honorably conducted) than our tobacco business? So

let us one and all work together for the best interests
of our industiy.

AVe were gratified to learn at the meeting of ex-
hibitors, when they formed a pei-manent organization,
in other words, a "boosters' club,*' for an annual expo-
sition ; a trade show^ that will create more friends, and
more friends mean more consumers of our products.

Even if the cost of a trade exposition means an
outlay of some size, and if the exhibitor at the time
does not see any direct or immediate returns, will any
one say it does not payf Does the fanner look for his
crops the same week that he ploughs his fields! Isn't
showing your goods and advertising them the same as
ploughing your fields? And does not the farmer get
liis best crops where he has expended his best efforts!

Tliink it over and when the next tobacco show is
hold, be sure that you are with it with heart and soul.

Jos. Wedeles has been making his visits with W.
L. Toomey, their representative in this territory, and
has closed many large deals on their line of Florida
wrappers. The ** Round Tip," of which they raised

(Continued on Page 18)

18

I

44tli vear

THE TOBACCO WORLD

February 15. 1924

February 15, 1924

THE TOBACCO WORLD

44th year

19

York County Notes

(Conthmed from page 17)
considerable, is about all sold out; this particular
grade has taken well with cigar manufacturers, owing
to its better yielding qualities.

H. J. Roth, McSherrytown, reports business very
good, especially so on his brand, ^'Thomas Nelson,'' an
eight-cent cigar, handsomely packed in a hoite imture
box. This package is so attractive and stands out so
conspicuously that it is sure to be a big seller.

The Head Machinery Company, York, Pa., are put-
ting out what we consider a very useful machine to
the manufacturer of cigars. This paste mixer was
shown in operation at the Tobacco Show; it will mix
the paste, removing all lumps, making it smoother to
work and thus avoids tearing of wrappers at the heads
of cigars, which is often the case with the old way of
mixing paste. Several of the larger factories have in-
stalled these mixers and report very satisfactory re-
sults. l^'uU information can be had by addressing fac-
tory. Read IMachinery Company, York, Pa.

Ji. AL. llannigan. East Prospect Cigar Company,
also one of the exhibitors at the Tobacco Show, seemed
ver} much pleased and reported having secured some
mighty good accounts through his efforts at the show.

So far as Jay Bee Animated Advertising Com-
pany is concerned, we want to say that we were so well
pleased with our results at the show that we are ar-
ranging to exhibit at the same place week of March
od. Perfume Exhibit. Also, we will be at our own York
County Auto Dealers Show, to be held Febmary 16th
to 23d, and among our subscribers with cards on our
board, the cigar and tobacco linns run first. We are
using the cigar slogan, ''After all, nothing satisfies
like a good cigar," this space being taken care of by
ourselves, because of the fact the cigar business w^as
always our first love and our baby business; hence we
play that sign u]) strong.

JAY BEE.

EXHIBITORS' ASSOCIATION FORMED TO PUT
OVER SHOW FOR NEXT YEAR

At the Tobacco Show^ held in New York City two
weeks ago steps were taken to assure a bigger and bet-
ter show for next year, when a meeting of the ex-
hibitors was called in the ofiice of the manager on Sat-
urday at noon, and an exhibitors' association was
formed to boost for the next show. The association
will be known as the Allied Tobacco Exiubition Asso-
ciation of America, and the following officers were
elected: Samuel W. Levine, of 11. Duys & Company,
president; Albert Freeman, of S. J. Freeman & Sons,
vice-president; Oscar T. Voigt, of Hey wood, Strasser
Ac Voigt, vice-president; K. T. Tanner, of Tobacco,
vice-ijresident ; George Messerschmitt, of the Roches-
ter Folding Box Company, vice-president; James
Regan, of the Universal Tobacco Machine Company,
vice-president; J. F. Vazquez, of the Porto Bican Gov-
ernment Tobacco Guarantee Agency, vice-president;
II. J. Goldwater, of the National Board of Tobacco
Salesmen's Associations, secretary. At a later meet-
ing held the same day Mr, Levine announced that he
had appointed a committee consisting of Jos. Cull-
man, Henry Duys and C. A. Speakman, to wait on some
of the laiger manufacturers, dealers and members of
allied ti'ades in the interest of the next show.

Wilkeft-Barre News

(Continued from Page 13)
recent visitor through Wilkes-Barre and the coal fields.
Mr. Dougher has their full lines of smoking, and chew-
ing tobaccos as well as their cigarettes.

Mr. Dougher has been with his company for the
past five years.

Men of Mr. Dougher 's ability are of real value to
such a concern as the R. J. Reynolds Company. He
sure is a rustler. Call again and pay us another visit;
you^re always welcome.

John Nolan, who, until recently was district rep-
resentative for the American Tobacco Company, has
resigned his position with the above concern and has
now^ taken a well-deserved position with the well-
known and popular Alexander-Wills Company of
Wilkes-Barre. Mr. Nolan was made sales manager
for the Alexander- Wills Company and should prove a
big asset for the above concern. John has a winning
way and sure knows how to please. His big job will
be the ** Delia Casa'* cigar, manufactured by the El
Predomino Cigar Company. This cigar is proving
very popular wherever put and with Mr. Nolan's
knowledge of the tobacco game, he should have this
cigar placed in Luzerne, Lackawanna and Carbon
counties big.

We wish Mr. Nolan lots of success in his new po-
sition.

PMward Ell, who has been conducting a cigar store
and barber shop here for a number of years, is going
to move into larger quarters and add to his ever-
growing business a billiard room. More power to you
Eddie.

In the next issue of The Tobacco World, ^* Dia-
mond BiW will have an interesting story about **A
Man An<l His Pipe.*' Look for it,

C)llie Davis, who has been w^orking for the To-
l)aeco Products Corporation (now the American To-
bacco Company), is working harder than ever. But
Ollie claims the more ho gets to do the harder he
works; and from all appearancx»s around here lie surely
is doing what he claims.

Oilie has all brands of cigarettes and to))accos.
Ilis big feature this month is the * 'Johnnie Walker*'
cigarette.

With kindest regards as ever,

DIAMOND BILL.

RUYERA LOPEZ HAS PUBLIC SALE

The equipment of the Ruyera Lopez factory, on
North Third Street, this city, was sold at public sale
on February 5th, from which the siun of $6.*52 was
realized. A receiver was appointed for this finn a
Fhort time ago.

The following were selected as members of the
board of directors: Jos. Cullman, Henry M. Duys, P.
V. Iloyle, Charles Bobrow, C. A. Speakman, Harry
Cochrane, Albert Freeman and Samuel Levine.

It is expected another meeting of the association
will be called in the very near future when plans will
be outlined for making the next show a tremendous
success.

A petition was signed by practically all of the ex-
hibitors at this year's show asking the T. M. A. to
use its best efforts in l>ehalf of the show to be held
next year.

Detroit News

(Continued from Page 10)

been sojouniing for several weeks. While in the south-
ern territory H. A. made contracts with several fac-
tories to represent their brands in the Middle West.

Jack Planoo, of the firm of Ruy Suarez & Co.,
manufacturers of the famous *'Planco" cigars, has
been in our midst for a few days, making the rounds
with Ralph Damon, Michigan representative for the
"Planco" cigar.

The many friends of (diaries Lamb, of the Penin-
sular Cigar Company, regret to hear of the injury
to his knee, wiiich happened when his firm moved into
their new home on Baltimore Avenue. I am told the
** Precious Lamb" was anxious to demonstrate to his
superiors that he was as good a mover as he is a
salesman, but came to grief when the axe he was wield-
ing entered his knee. Time was called and Charles was
exported to his home on Kentucky Avenue to recuper-
ate. According to last reports the ''Lambs" are do-
ing well out in Kentucky.

R. J. Seidenberg, of the R. J. Seidenberg Com-
pany, Buffah), N. Y., who oi>erate the cigar stands in
the chain of Statler Hotels, was on the list of visitors
here last week.

Irving Hahn, of R. Steinecke Company, has been
with us for a few days, looking over conditions on his
l)rands. Inking enjoys a splendid business here and
his brands are sold by all the leading retailers and he
is well represented in all the leading clubs in our city.

Frank ^IcCumber, formerly assistant general
manager of the Recreation Bowling and Billiard Com-
pany, located at Lafayette Boulevard and Shelby
Street, has taken over the cigar store and stands and
soda fountains located throughout the building. Mr.
^FcCumber will operate the store and stands under his
own name^ and will feature many private and imported
brands, as well as all the local and popular brands. The
trade extends to Mr. McCumber tlieir best wishes for
success in his new" adventure.

Dan Williams, of the pipe department of the
United Cigar Stores Company, New York, N. Y., has
been sojourninar in Detroit for some time looking over
conditions of the pipe business in their chain store
here. Our erood friend Ilcnrv. district manasrer for
the United Stf)res in the city of Detroit, had Dan in
tow, showing him the sights of the city, as well as giv-
iiier him all the business data available on pipes. I am
informed bv good authority that Dan is an expert in
the pipe industry and an authority on all kinds of
roots of the briar family.

Geo. Meiers, of A. A mo & Co., Tampa, Fla., has
returned from the South accompanied by his partner
and bodvaruard, Jim Williams, who boosts the ''La
A mo'' cisrar throuirh Michigan and Ohio. We all re-
member Jim*s last trip to Tampa, which was also his
first, the glowing accounts of what was doins: in the
southern metropolis and the fhinsrs he saw at Palm
Beach are well rememl>ered. This vear's stoiy will be
put UP in book form, with illustrated pictures, exclu-
sivelv for the ci^ar trade.

J- B. Pace (Waitt & Bond, Incorporated), |'Black-
stone'' amba^^sador for the State of Afichie-an, is doinsr
s'oino verv effec tivn work here on this well-known and
popular brand The Charles F. Becker Company are
:ho local distributors of fhp ''Blackstone'' cisrars, and,
according to reports, the Detroit smoking public is tak-
ing favorablv to this brand.

*'E1 Verso'' and ''San Felice" cigars, products of
the Deisel-Wemmer Company, Lima, 0., are enjoying
a good sale, as well as a wide distribution in Detroit.
Lea & Cady, Incorporated, are the Michigan distribu-
tors of the Deisel-Wemmer Company's brands.

Charles ''Willing Hustler" Robinson, local branch
manager for Bayuk Cigars, Incorporated, reports an
ever-increasing demand for "Havana Ribbon," "Phil-
adelphia Hand Made," "Prince Hamlet," "Charles
Thomson" and "Mapacuba" cigars. All of these
brands are well advertised and have a splendid distri-
bution here.

"Girard" cigars, "good to the last inch," the
product of Roig & Langsdoif , Incorporated, Philadel-
l)hia, Pa., and distributed on the Detroit market by
the Howes-Shoemaker Company, are enjoying a veiy
nice sale here. According to the report from Mr. Shoe-
maker, the "Girard" cigar is repeating rapidly in sales
and making many new friends eveiy day.

R. R. "Dick" Tobin, representing the Falk de-
partment of the American Tobacco Company, has re-
turned from a trip to the New York office at 111 Fifth
Avenue, where he was called in to attend a conference
of salesmen.

The writer has just received a radiogram from our
good old side-kick, JBob Ellis, that he is Detroit-bound
with the sample line of San Martin & Leon, Tampa,
Fla. Bob has just signed up with this well-known firm,
and will have the nom de plume of general northern
representative. We extend to him our best wishes for
success in his new connection.

Advance cards from the Ik)vs on the road are ar-
riving daily, stating that they are Detroit-bound, with
the tinest line of samples ever shown, sharp pencils
and plenty of order pads. So Islr, Retailer, get ready,
traveling expenses are high, and the boys need orders.

Yours truly.

y^uiA^ (^iOjt^^^^

THE TAX SITUATION IN WASHINGTON
In Re Articles Mounted or Fitted With Precious Metals

or Imitations
Supplementing our special bulletin of a few days
ago concerning the tax bill as agreed upon by the
AVays and Means Committee, we desire to call atten-
tion to tlie fact that while the bill as agreed upon pro-
vides for a continuation of the 5 per cent, tax on ar-
ticles **made of or ornamented, mounted or fitted with
])rccious metals or imitations of or ivorj^'^ a proviso
lias been added that this tax shall not apply to *^ ar-
ticles sold or leased for an amount not in excess of

In other words, no tax will be imposed upon ar-
ticles made or ornamented, mounted or fitted with
l)recious metals or imitations thereof if the sales price
is not in excess of $40.

The bill provides that this provision shall become
tlfective on and after the expiration of thirty days
after the enactment of the act.

No change, however, has been made in the excise
tax on ''cigar or cigarette holders and pipes, composed
wholly or in part of meerschaum or amber, humidors,
and snu)king stands" which remains at 10 per cent.

Tobacco Merchants Associatiox of
THE United States.

AVilliam Peacock, of the Herbert Shivers Cigar
Company, was seen at the Tobacco Show in New York
and also in the Water Street leaf market.

vf

22

44th year

THE TOBACCO WORLD

February 15, 1924

February 15, 1924

Say You Saw It in The Tobacco World

44th year

21

INTERESTING FACTS OF THE TOBACCO INDUS-
TRY FROM SEARS-ROEBUCK FOUNDATION

More than fifty billion manufactured cigarettes
were smoked in the United States last year, to say
nothing of the billion that were ** rolled.'* This is
seven billion more than were consumed in 1922, ao- '
cording to the Sears-Eoebuck Agricultural Founda-
tion. The increasing use of cigarettes by women is
directly responsible for several of the additional bil-
lions smoked in 1923.

During the first eleven months of last year 60,-
220,710 cigarettes were produced, which is eight bil-
lions more than were manufactured in 1922. This is
an increase of fifty-five billion over the production
figures of 1905. In 1910 the United States was pro-
ducing around eight and one-half billion cigarettes
annually. In 1917 the total production was in excess
of forty-four billions, of which thirty-seven billions re-
mained at home. Now production has reached the
sixty-billion mark.

Consumption of cigars and smoking tobacco also
has increased. In 1890 the production of cigars ex-
ceeded four billion, and in 1901 six billions were pro-
duced. Seven billions were manufactured in 1906,
but since that date the increase has been small. Last
year the total production was almost nine billions. ^

In the last thirteen years cigarettes show an in-
crease of 663 per cent, in production and cigars 27
per cent., while the population of the nation gained
only 18 per cent.

Production of smoking tobacco used mostly for
rolling cigarettes, as well as for pipe use, has in-
creased from 85,000,000 pounds in 1897 to 359,824,765
pounds during the first eleven months of 1923. The
production of snuff has steadily gained. In 1897 the
output was 14,000,000 pounds, in 1918 it totaled
37,000,000. The production in 1923 was about
37,447,441.

Chewing tobaccos are being elbowed off the mar-
ket. The production of plug for chewing reached its
maximum as early as 1897 and in recent years has
shown a tendency to decline. The use of tobacco for
chewing is giving way to smoking.

Per capita consumption of tobacco is steadily gam-
ing: it has increased 22 per cent, in the past two years.
Before the Civil War per capita consumption was less
than four pounds, during the five-year period ending
with 1913 it has increased to seven pounds, between
1917 and 1921 consumption averaged 8.5 pounds, last
vear it was around 10.3. There are today more than
30,000,000 users of tobacco in the United States.

"HOOK UP" YOUR BRANDS
WITH NEW TRADE

BY PACKING YOUR CIGARS
IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor Cigar Box Co.

WINDSOR

AH»rM
ZntOunf MiufiM lilM^

PENNA.

WHAT THE PUBLICITY DEPARTMENT OF THE
NATIONAL CONFECTIONERS' ASSOCIATION
IS DOING TO BUILD THE HOLIDAYS INTO
BIGGER CANDY BUYING DAYS

The publicity department of the National Confec-
tioners' Association was organized for the purpose of
helping the retail confectioner to sell more candy. A
careful investigation of conditions and selling methods
within the industry was made and it was found that
the candy business had its ups and downs with the
different seasons, which seasons were built about the
holidays. Any day in the year a retailer can increase
his candy sales by window display, store display, spe-
cial sales and window advertising, but when the re-
tailer can tie up with this effort, some suggestion to the
buying public, that has behind it a practical reason or
an effective sentiment, then his work will be much
easier and much more productive because of the added
response of the candy-buying public.

Candy is largely bought on the impulse. Of
course, there are many people who have a natural de-
sire for sweets who buy candy for that purpose, but
many people buy candy when they haven't in mind
making a purchase and this buying is stimulated by
display, advertising and suggestion. It was found
after carefully investigating the matter that the holi-
days offered unusual opportunities to the confection-
ers to increase their candy sales and so the publicity
department of the National Confectioners' Association
set to work to make the holidays pay.

It is well knoAvn that Christmas is a time at which
much candy is sold. This is due to the fact that candy
is given as Christmas presents and is used in stock-
ings, etc., and so Christmas Day fits into the sugges-
tion that candy be given as a Christmas gift.

The demand for a special kind of candy known as
Easter candies on Easter Day has grown to such vol-
ume that manufacturers start to prepare their lines
and produce their goods long previous to the Easter
season in order that the demand may be met. When
it is considered that Easter candies are candies that
sell only at Easter time, have no sale after Easter, it
shows what happens when the candy-buying public
concentrates its purchases with a purpose behind them.

Christmas Dav and Easter Day bring about two
big seasons in the candv industry and in order that the
sales of the industry may be larger and better bal-
anced it is necessary to have more seasons and by this,
of course, is meant more holidays upon which the con-.
Burners will buv more candy.

St. Valentine 'sT)ay is a day of remembrance and
there is no reason whv people will not remember oth*
ers with candy as a gift as well as with printed cards,
and, in fact, candv is preferred, so the slogan, **Make
Candy Your Valentine," was broadcasted by the N^
tional Confectioners' Association all over the United
States and special packages and special goods wer«
prepared for St. Valentine's Day, and this day is go-
ing to be a big candy-buying day.

MORGAN BUYS "LOZANO" LABELS
It has been announced that the labels of the
famous Lozano brands, formerly manufactured by F.
Lozano & Son, of Tampa, Fla., have been bought by
the Morgan Cigar Company, of the same city, and ari'
now manufacturing the clear Havana cigars in their
own bonded factory. All signs point to a nice busi-
ness on this class of goods in the future.

Short Filler Bunches Good Enough
To Put In Moulds Automatically—

The mechanical operation of placing bunches in moulds automati
cally is not an unusual principle. But the

Quality Production

DUREX

Bunch Machine

is the ONLY ONE that utilizes this principle to speed up
and increase production on short filler bunches.
Why?

Because the Durex produces bunches of a quality and un-
iformity that eliminates the necessity of hand selection —
bunches GOOD ENOUGH to put in moulds automatically.

Write for descriptive booklet and information regarding our aales-service plan.

A post card will bring it to you.

THE MILLER DuBRUL & PETERS MFG. CO.

NORWOOD

CINCINNATI

OHIO

WEEK OF FEBRUARY 18 TO 25 TO BE BETTER

MAILING WEEK

In another effort to stem the tide of waste, to
save money for the taxpayer and to turn back into con-
structive business channels the millions now lost
through mistakes, Postmaster General New has desig-
nated the week of Febniary 18th to 25th as Better
^Mailing Week.

During that week he will seek the co-operation of
chambers of commerce, boards of trade, large business
and industrial enterprises, and the press of the ooun-
ny, with a view to having antiquated mailing li^ts
brought up to date and every check placed against the
possibility of letters reaching the postal system with-
out accurate addresses.

The post office has gone a long way toward assist-
ing business men in solving the problem. Postmasters
liave interviewed heads of firms, who, due to the fact
that their mail is handled by subordinates, often are
not aware of their own mailing difficulties. The de-
partment has even offered to furnish its own clerks to
correct and bring mailing lists up to date at the nom-
inal charge of sixty cents an hour.

At one time the proposal was made to Congress to
place a one-cent charge upon each letter requiring di-
rectory service, thus attacking the problem through
the pocketbook of the mailer as the only means of so-
lution. Ml

It is estimated that 200,000,000 pieces of mail are
yearly given ** directory ser%dce,^' which means that
postal employes must take time from the regular hand-
ling and dispatching of mail in the endeavor to pro-
vide correct addresses for this huge volume of mis-
directed matter. In New York City alone the cost of
this service approximates $500 daily.

There is every evidence that the mailers of in-
completely addressed matter believe that to the postal
service nothing is impossible. The implied compliment
is appreciated but it must be remembered that this no
longer is the age of the town pump and that our cities
have grown so that no longer can a mail distributor be
expected to know *' everybody in town."

Mail inadequately addressed and requiring direc-
tory service, of course, means delay. Often it must be
returned to the sender for a new address. For the lack
of a return address nearly 20,000,000 of these are sent
annually to the Dead Letter Office.

No matter which course these letters take it
means loss of money. Directory service and the Dead
Letter Office are costly to the postal service. Delay
and non-delivery are, more often than not, costly to
the mailer.

Solicitations for orders cannot produce results if
the customer does not receive the solicitation. If he
receives it a few hours late a competitor may get the
order which otherwise would have gone to **you." Of-
ten the solicitation does not contain the street address
of the advertising firm and then the customer's order
is subjected to the same directory service and result-
ant delay which befell that of the advertiser. Any bus-
iness or commercial house knows that the delay to an
order which otherwise would have gone to **you.*' Oft-
en the solicitation does not contain the street address
plainly, not only on all letterheads and envelopes, but
on newspaper and magazine advertising.

Charles Bobrow and Lew Walters, of Bobrow
Brothers, spent the greater part of the week of Janu-
arys 28th to February 2d at the Tobacco Show in New
Y(irk City.

22

44th year

THE TOBACCO WORLD

February 15, 1924

February 15, 1924

Say You Saw It in The Tobacco World

44th year

21

INTERESTING FACTS OF THE TOBACCO INDUS-
TRY FROM SEARS-ROEBUCK FOUNDATION

More than fifty billion manufactured cigarettes
were smoked in the United States last year, to say
nothing of the billion that were '^ rolled/' This is
seven billion more than were consumed in 1922, ac-
cording to the Sears-Boebuck Agricultural Founda-
tion. The increasing use of cigarettes by women is
directly responsible for several of the additional bil-
lions smoked in 1923.

During the first eleven months of last year 60,-
220,710 cigarettes were produced, which is eight bil-
lions more than were manufactured in 1922. This is
an increase of fifty-five billion over the production
figures of 1905. In 1910 the United States was pro-
ducing around eight and one-half billion cigarettes
annually. In 1917 the total production was in excess
of forty-four billions, of which thirty-seven billions re-
mained at home. Now production has reached the
sixty-billion mark.

Consumption of cigars and smoking tobacco also
has increased. In 1890 the production of cigars ex-
ceeded four billion, and in 1901 six billions were pro-
duced. Seven billions were manufactured in 1906,
but since that date the increase has been snmlL Last
year the total production was almost nine billions. ^

In the last thirteen years cigarettes show an in-
crease of 663 per cent, in production and cigars 27
per cent., while the population of the nation gained
only 18 per cent.

Production of smoking tobacco used mostly for
rolling cigarettes, as well as for pipe use, has in-
creased from 85,000,000 pounds in 1897 to 359,824,765
pounds during the first eleven months of 1923. The
production of snuff has steadily gained. In 1897 the
output was 14,000,000 pounds, in 1918 it totaled
37,000,000. The production in 1923 was about

37 447 441.

Chewing tobaccos are being elbowed off the mar-
ket. The production of plug for chewing reached its
maximum as early as 1897 and in recent years has
shown a tendency to decline. The use of tobacco for
chewing is giving way to smoking.

Per capita consumption of tobacco is steadily gam-
ing: it has increased 22 per c-ent. in the past two years.
Before the Civil War per capita consumption was less
than four pounds, during the five-year period ending
with 1913 it has increased to seven pounds, between
1917 and 1921 consumption averaged 8.5 pounds, last
vear it was around 10.3. There are today more than
30,000,000 users of tobacco in the United States.

"HOOK UP'* YOUR BRANDS

WITH NEW TRADE

BY PACKING YOUR CIGARS

IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor Cigar Box Co.

WINDSOR

PENNA.

WHAT THE PUBLICITY DEPARTMENT OF THE
NATIONAL CONFECTIONERS' ASSOCIATION
IS DOING TO BUILD THE HOLIDAYS INTO
BIGGER CANDY BUYING DAYS

The publicity department of the National Confec-
tioners' Association was organized for the purpose of
helping the retail confectioner to sell more candy. A
careful investigation of conditions and selling methods
within the industry was made and it was found that
the candy business had its ups and downs with the
different seasons, which seasons were built about the
holidays. Any day in the year a retailer can increase
his candy saks by window display, store display, spe-
cial sales and window advertising, but when the re-
tailer can tie up with this effort, some suggestion to the
buying public, that has behind it a practical reason or
an effective sentiment, then his work will be much
easier and much more productive because of the added
response of the candy-buying public.

Candy is largely bought on the impulse. Of
course, there are many people who have a natural de-
sire for sweets who buy candy for that purpose, but
many people buy candy when they haven't in mind
making a purchase and this buying is stimulated by
display, advertising and suggestion. It was found
after carefully investigating the matter that the holi-
days offered unusual opportunities to the confection-
ers to increase their candy sales and so the publicity
department of the National Confectioners' Association
set to work to make the holidays pay.

It is well known that Christmas is a time at which
much candv is sold. This is due to the fact that candy
is given as Christmas presents and is used in stock-
ings, etc., and so Christmas Day fits into the sugges-
tion that candy be given as a Christmas gift.

The demand for a special kind of candy known as
Easter candies on Easter Day has grown to such vol-
ume that manufacturers start to prepare their lines
and produce their goods long previous to the -K^^er
season in order that the demand may be met. When
it is considered that Easter candies are candies that
sell only at Easter time, have no sale after Easter, it
shows what happens when the candy-buying public
concentrates its purchases with a purpose behind them.

Christmas Dav and Easter Day bring about two
big seasons in the candy industry and in order that the
sales of the industry may be larger and beiter bal-
anced it is necessary to have more seasons and by this,
of course, is meant more holidays upon which the con.
Kumers will buv more candy.

St. Valentine's Day is a day of remembrance and
there is no reason whv people will not remember oth-
erp with candy as a gift as well as with printed cards,
and, in fact, candy is preferred, so the slogan, 'Make
Candy Your Valentine," was broadcasted by the Na-
tional Confectioners' Association all over the United
States and special packages and special goods were
prepared for St. Valentine's Day, and this day is go-
ing to be a big oandy-buying day.

MORGAN BUYS "LOZANO" LABELS

It has been announced that the labels of the
famous Lozano brands, formerly manufactured by ^ •
Lozano & Son, of Tampa, Fla., have been bought by
the Morgan Cigar Company, of the same city, and aro
now manufacturing the clear Havana cigars in their
own bonded factory. All signs point to a nice busi-
ness on this class of goods in the future.

Short Filler Bunches Good Enough
To Put In Moulds Automatically—

The mechanical operation of placing bunches in moulds automati
cally is not an unusual principle. But the

Quality Production

DUREX

Bunch Machine

is the ONLY ONE that utilizes this principle to speed up
and increase production on short filler bunches.
Why?

Because the Durex produces bunches of a quality and un-
iformity that eliminates the necessity of hand selection-
bunches GOOD ENOUGH to put in moulds automatically.

Write for descriptive booklet and information regarding our aales-aervice plan

A post card jrilJ bring it to you.

THE MILLER DuBRUL & PETERS MFG. CO.

NORWOOD CINCINNATI OHIO

WEEK OF FEBRUARY 18 TO 25 TO BE BETTER

MAILING WEEK
In another effort to stem the tide of waste, to
save money for the taxpayer and to turn back into con-
structive business channels the millions now lost
through mistakes, Postmaster General New has desig-
nated the week of February 18th to 25th as Better
Mailing Week,

During that week he will seek the co-operation of
chambers of commerce, boards of trade, large business
and industrial enterprises, and the press of the coun-
try, with a view to having antiquated mailing liots
brought up to date and every check placed against the
possibility of letters reaching the postal system with-
out accurate addresses.

The post office has gone a long way toward assist-
ing business men in solving the problem. Postmasters
liave interviewed heads of firms, who, due to the fact
that their mail is handled by subordinates, often are
not aware of their own mailing difficulties. The de-
partment has even offered to furnish its own clerks to
correct and bring mailing lists up to date at the nom-
inal charge of sixty cents an hour.

At one time the proposal was made to Congress to
place a one-cent charge upon each letter requinng di-
rectory service, thus attacking the problem through
tlie pocketbook of the mailer as the only means of so-
lution. t I ! I I

It is estimated that 200,000,000 pieces of mail are
yearly given **directorv service,'' which means that
postal employes must take time from the regular hand-
ling and dispatching of mail in the endeavor to pro-
vide correct addresses for this huge volume of mis-
directed matter. In New York City alone the cost ot
this service approximates $500 daily.

There is every evidence that the mailers of in-
completely addressed matter believe that to the postal
service nothing is impossible. The implied compliment
is appreciated but it must be remembered that this no
longer is the age of the town pump and that our cities
have grown so that no longer can a mail distributor be
expected to know *' everybody in town.''

Mail inadequately addressed and requiring direc-
tory service, of course, means delay. Often it must be
returned to the sender for a new address. For the lack
of a return address nearly 20,000,000 of these are sent
annually to the Dead Letter Office.

No matter which course these letters take it
means loss of money. Directory service and the Dead
Letter Office are costly to the postal service. Delay
and non-delivery are, more often than not, costly to
the mailer.

Solicitations for orders cannot produce results if
the customer does not receive the solicitation. If he
receives it a few hours late a competitor may get the
order which othenvise would have gone to **you." Of-
ten the solicitation does not contain the street address
of the advertising firm and then the customer's order
is subjected to the same directory service and result-
ant delay which befell that of the advertiser. Any bus-
iness or commercial house knows that the delay to an
order which othermse would have gone to **you." Oft-
en the solicitation does not contain the street address
plainly, not only on all letterheads and envelopes, but
on newspaper and magazine advertising.

Charles Bobrow and Lew Walters, of Bobrow
Brothers, spent the greater part of the week of Janu-
ary 28th to February 2d at the Tobacco Show in New
York City.

IRREr.ULARTAGlNATION

INTENTIONAL SECOND EXPOSURE

20

44th year

Say You Saw It in The Tobacco Wobld

February 15, 1924

February 15, 1924

THE TOBACCO WORLD

44th year

23

JUST WHAT IS COMPETITION?

By Russell Wilmot

Every man who is in business today has gi'eat
need to clarify his mind as to just what competition
actually is.

In the keen scramble for business, the main issue
of legitimate competition often becomes hazy and con-
fused, and as a result methods are resorted to which
are detrimental and destructive.

When a rival seeks to win business for himself
by price cutting, by knocking, or by resorting to any
methods which are not straightforward, open, above-
board, aild fair, he is, to put it bluntly, a rotten sport.

And the stupid part of it is that such a man never
succeeds in building himself up, by attempting to tear
the other fellow do^\^l. To attempt to bring embar-
rassment and i-uin to one's business rival is to insure
embarrassment and ruin for ourselves. It is merely
the logical and inevitable working out of the age-old
law, *'As ye sow, so shall ye reap!'*

Two small boys who disagreed violently over the
championship of their playground, resorted to a fistic
encounter to settle the matter. Each took heavy pun-
ishment from the other. The one who struck the first
blow got the worst of it — a broken nose, a black eye,
many bmises, and a dislocated shoulder. His com-
panion In the fray was almost as badly off with broken
teeth, a sprained wrist, and various other injuries.
He was taken home.

The aggressor in the fight started on his own
power for his dwelling place, rather reluctant to meet
his family. lie met an officer en route, who stopped
him to learn the cause of his condition and tears.

*'IVe had a fight, sir,'^ explained the youngster,
*'and I got hurted a lot, but — '* and he brightened up
perceptibly, *'vou ought to see the other kid!'*

Unfair competition methods, or rather unsports-
manlike methods, are just about as satisfactory as the
outcome of the playground row, for this sort of war-
fare— and warfare it is — ^means serious injury, dam-
age, and probably niin for both.

Honorable competition is one of the finest things
in the world for business. It puts both parties on
their mettle, and the character of the competition de-
teimines the ultimate success of the business and fixea
the character of the men back of business. As sooa
as a business concern resorts to price cutting, it is a
public and open confession of weakness, of lack of
vision, and of lack of mental fitness for business suc-
cess. The man who cuts prices below what they should
be, is doing it knowing that he is deliberately sacrific-
ing part or all of his owa profit just so that the other
fellow can't get his profit. He isn't playing the game
square. He is attempting the freeze-out stunt, and in
doing this lie usually gets chilled to the marrow him-
self. He deserves it.

Business today is a great and even a royal game
which calls for men of integiity, for men who are
ready to live and practice the Golden Rule as well
as to talk about it. The successful players in the game
of business are never tricksters. They are never mud-
slina^ers. They are never individuals who use steam-
roller methods to crush or down the other fellow.

How long, think you, would such tactics be al-
lov.'od on the ball field or the golf links? How long
would they be allowed in sporting circles of any kind?

Not for a minute! Clean sport demands that
there shall be a fair field and no favor. Clean busi-
ness recognizes and honors worthy competition. And
worthy competition consists of a square deal for all —
even one's competitors. It consists of a contest of true

merit based on greater and more productive energy,
on better goods and service, on a keener knowledge of
the patrons' wants, on a higher grade of salesmanship
or super- salesmanship, on a more enthusiastic orga/ni-
zation, and on a clearer vision, stronger courage, aiid
a higher purpose.

This is the type of competition which challenges
the best in us. It is the kind which permits and en-
courages the competitors to be friends and even co-
operators for the public good. The man or firm which
aims at competition of this fine and high class, is the
one who will be so busy building up a splendid busi-
ness structure of a permanent character for himself or
themselves, that there will be no time to fight the
other fellow in an underhand way.

CIGAR LEAF TOBACCO PRODUCTION

The National Bank of Commerce in New York in
the February issue of Commerce Monthly presents a
survey of the cigar leaf tobacco situation in the United
States and says:

** Since the founding of the cigar industry as
a home industry one hundred and twenty-five
years ago, almost at the beginning of this repub-
lic, the histor>^ of its development has been a rec-
ord of progress. Although the volume of produc-
tion has not increased materially in twenty years,
in no branch of the tobacco manufacturing indus-
try has greater effort been exerted to improve the
quality of the output. Experiment stations have
l>een established in every important section in the
United States producing cigar tobacco to assist
the grower in developing and producing the types
and grades of tobacco in most active demand.
Such progress has been made toward improving
domestic leaf tobacco that the quality of our best
domestic cigars now compares favorably with the
best from any countr}'.

** Cigar manufacturing began in this country
as a home industry at the end of the eighteenth
century. According to the last census there were
10,000 cigar factories in the United States with
more than two hundred million dollars of capital
invested, giving employment to about 136,000
wage earners. Production in 192.3 was approxi-
mately seven billion cigars. On account of the
large amount of hand labor necessary, the numl>er
of employes in this industry is more than five
times the number of wage earners employed in
manufacturing cigarettes although capital invest-
ed in manufacturing cigarettes is only 15 per cent,
less than that invested in the cigar industry."
Most of the cigar tobacco used in the United
States is home grown, says the article which, continu-
ing, adds:

** Although tobacco may be gro\\'n in practi-
cally every latitude, the commercial value of the
product and the particular use to which it is put
are determined largely by soil, climate and meth-
ods used in producing and curing it. Types of to-
bacco are so affected by these conditions that the
trade always looks to certain well-defined ])roduc-
ing sections to secure the type of tobacco dcusired.
**The Connecticut shadegrown wrapper is one
of the outstanding features of cigar-leaf produc-
tion in this countiy. It was started as an experi-
ment in the Connecticut Valley about 1900. Suc-
cessive trials determined that shading the field
with cheesecloth diminishes the sunlight and in-
creases the moisture in the soil. Shading pro-
duces a leaf tobacco light in body, of fine vena-
tion and grain, which is in great demand.*'

{Continued from Page 12)

Fort Worth Wholesalers Charged With Unfair Com-
petition

Charges of unfair competition are made by the
Federal Trade Commission in a complaint just issued
against the James McCord Company, the Waples-
Platter Grocery Company and the Carter Grocery
Company, tobacco wholesalers of Fort Worth, Texas,
and C. G. Quillan, of Dallas, secretary of the North
Texas Wholesale Grocers* Association.

The complaint alleges that the respondents en-
tered into a combination to prevent tobacco dealers
not engaged in selling exclusively at wholesale from
directly obtaining products of the Reynolds Tobacco
C'ompany at wholesale trade prices. They are re-
quired, within thirty days, to file an answer to the
charges.

Increase in Parcel Post Rates Proposed

Greatly increased rates for parcel post matter are
contemplated in a bill which has just been introduced
in the House of Representatives by Congressman
Paige, of Massachusetts, a member of the House post
office committee.

Under the terms of this measure, beginning July
1, next, the minimum rate for parcel post packages
would be ten cents for the first pound for local deliv-
ery and fifteen cents for the first pound for delivery
in all other zones. The rate, after the first pound,
would be one cent per pound or fraction thereof for
local delivery, and two cents for the first zone, increas-
ing for each successively distant zone until a rate of
thirteen cents would be charged for delivery in the
eighth zone. The present basic rate is five cents for
local delivery and the first an<l second zones, increas-
ing until a maximum of twelve cents is reached for
the eighth zone. The charge for additional weight
ranges from one-half cent per pound or fraction there-
of for local delivery to twelve cents in the eighth zone.

A three-pound package, therefore, which can now
l)e delivered locally for six cents or in the first or
second zones for seven cents and in the eighth zone for
thirty-six cents, under the Paige bill would cost twelve
cents locally, nineteen cents in the first zone, t^yenty-
one cents in the second zone and forty-one cents in the
eighth zone.

The Paige bill also increases the rates for insur-
ance, making the minimum charge five cents, for which
indemnification to the amount <»f $5 is provided, and
increasing to a maximum of thirty cents for $100 of
insurance. It is also provided that a fee of not less
than twenty-five cents is to be charged for C. 0. D.
service.

Increase in Amount of Indemnity for Loss of Registered

Mail Proposed

An increase in the maximum indemnity to be paid
for the loss of registered first-class matter to $500 is
provided for in a bill which has been intro<luced in the
House of Representatives by Congressman Griest of
Pennsylvania. The present maximum is $100.

In addition to increasing the maximum indemnity
to $500, the bill would authorize the Postmaster Gen-
ial to fix such fees for registration as he might deem
proper.

Trade Association Activities Not Yet Decided

Under the recent decision of Attorney General
Daugherty regarding the statistical activities of trade
associations, the collection of production and distribu-
tion statistics must be taken over by the Government
or entirely abandoned, it is declared by Secretary of
Commerce Hoover. Abandonment of this service, the
Secretary stated, would be a fatal injury to the small
business man. He pointed out that the big corpora-
tions are able to gather their own statistics, but that
the smaller firms must depend upon their trade asso-
ciations.

The Attorney General, in a letter to Secretary
Hoover, interpreted the law to mean that trade asso-
ciations cannot gather statistics for the exclusive use
of their membership, but must transmit them to the
Department of Commerce for distribution. The mat-
ter is not yet finally settled, however, information hav-
ing been received by Mr. Hoover to the effect that
some of the associations affected by the ruling would
go to the Federal courts for an interpretation of the
law on the ground that there is nothing illegal in the
collection of statistics for trade association members.

1923 Banner Year in Cigarette Production

The greatest production of cigarettes ever re-
corded in this country, the premier cigarette manu-
facturing country of the world, occurred in 1923,
according to figures just compiled by the Bureau of In-
ternal Revenue. If laid end to end, the 1923 produc-
tion would girdle the earth more than 100 times at the
equator, or, figured another way, enough cigarettes
were manufactured to provide more than 525 for every
person of our 120,000,000 population.

In plain figures, there were produced during the
calendar year 1923, a total of 64,450,687,477 small cig-
arettes, an increase of eight billion over the 1922 pro-
duction of 56,565,029,521. In addition, there were 18,-
377,281 large cigarettes, an increase of approximately
a milUon and a quarter over the preceding year.

The use of snuff is increasing, production in 1923
totaling 39,449,850 pounds, as compared with 38,162,-
198 pounds in 1922, but the use of chewing and smok-
ing tobacco is falling off, only 372,650,296 pounds be-
ing produced, against 382,070,312 in the previous year.
Even at that, however, it figured out at about three
pounds for every man, woman and child in the United
States.

Approximately seven and one-half billion ci-
gars were rolled last year, the production in exact
figures being 6,998,886,*984 large cigars and 506,296,-
761 small cigars. The total was about the same as in
1 922, but the proportions were slightly different, there
being in that year 6,892,608,653 large and 634,671,846
small cigars.

Bill Introduced to Legalize Re-Sale Price Maintenance
Another measure designed to legalize the mainte-
nance of re-sale prices has been introduced in Con-
gress. It is being sponsored by Representative Wil-
Fianis of Michigan. In effect it is very similar to the
several other bills already pending in the House and
awaiting a hearing by the House committee on inter-
state and foreign commerce.

The Williams bill is simpler in its language than
its predecessors. Efforts are being made to secure

{Continued on Page 24)

24

44th year

Say You Saw It in The Tobacco World

February 15, 1924

February 15, 1924

Say You Saw It in The Tobacco World

44th year

25

kk

HAVANA

Jn Old J'avorite

BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 3166

MAKERS OF:

Philadelphia Hand Made

Havana Ribbon

Charles Thomson

Mapacuba

Prince Hamlet

After all
^thmg satisfies like'
a good cigar "^

TADENA

HAVANA
CIGARS

ArgUelles, Lopez & Bro.

MAKERS
General Office and Factory, TAMPA, FLA.

Eastern Office Warehouse

322 Pearl St. Havana

New York Cuba

Merchants acAR boxco

DALLASTOWN, PA.

s.^ANUFACTURERS OF

CIGAR BOXES & CASES

Dealers in Labels, Bands and Edgings

CAPACITY iS,000 DAILY

I^ !«.> 117 J We make t

If It S Wood- Redwood

We make them. Anythinf in Cedar, Veneer,
and Imitation.

rri.y D* ^* ^^^* them. Let u» quote you on your

It Its I rices need. Line up with a first clasa boxmaker

for your IKS requirenMnta.

First Class Cigar Boxes Guaranteed

Business Building

{Continued from Page 11)

Say, here's a thought: It may not be worth a
palm leaf fan in Iceland; and then again it may coax
manv dimes from the jeans of the dear public. It's

a "

for you to decide.

Why not have a notion counter!

This would consist of a table or a section of the
counter near your door.

And what would you handle in this department,

you ask?

Search me ! I Ml never tell you. But I will tell you
how to decide. Put on your hat, go to the station, buy
a ticket to your city, go in a five and ten cent store,
and there you will see scores, yes, hundreds of things
vou can handle.

Useful things ! ^Fany things that everbody Must
have and some things they want, want badly and will
buy quickly. And the prices will be so low you will
wonder how in the world they can be got up to sell at
such ridiculously small figures.

Also note liow they are displayed. And particu-
larly note that everything has its price on a price tag,
with great, big, staring figures that coax the money
out of your jeans whether you intended to buy or not.

Some stores find their notion department one of
the large and prosperous features in their establish-
ment. The subject is worthy of your consideration.

(Continued from page 23)

hearings on the whole subject of piice maintenance at
an early date. Tliere is some sentiment behind the
Williams bill, it is said, and the Kelly, W^yant and
I^Ierritt bills, introduced earlier in the session, have
been the subject of thousands of letters that have
found their way to members of the House and Senate.

Bill Introduced to Re-open Mileage Book Case
As a result of the recent decision of the United
States Supreme (Niurt to the effect that the orders
issued bv the Interstate Commerce Commission as to
the issuance of interchangeable mileage were not
founded upon a ])roper interpretation of all the fac-
tors in the case. Congressman Wolff of Missouri, has
introduced a bill in the House of Representatives au-
thorizing the commission to require all passenger-
carrving railroads to establisli a system of inter-
changeable mileage books of 1000 and 2000 miles, for
the iise of eonmiercial travelers, such Iw^oks to be sold
by the railroads at a rate 20 per cent, less than the
regular passenger fare rates.

As there was notliiiig in the Supreme ( ourt s de-
cision to restrain the Interstate Commerce Commis-
sion from inaugurating a new investigation of the rail-
road situation with a view to interchangeable mileage,
it is probable that hearings will be announced in the
near future for the purpose of determining whether
interchangeable mileage can and should be estabhshed
at the present time.

<t

Judge

for

Yourself*

^

^t.

m

7{^

The world^s most famous and

largest selling high grade cigarette

Turkish Cigarettes contain no
artificial'flavoring and are
therefore purer and better
than other kinds of cigarettes.
MURADS are made only of
100% Pure Turkish Tobacco

ot the finest varieties grown,
and are appreciated and de*
sired by smokers who demand
the best the world has to offer
in cigarettes.

MURAD

Amendment to Bankruptcy Act Introduced

Amendment of the bankiniptcy law so as to put to
an end the activities of certain individuals who make
it a practice to go through bankruptcy proceedings re-
peatedly, with profit to themselves, is being urged by
Kepresentative John J. O'Connor of New York, who
lias introduced a bill in the House of Representatives
which would make the period between involuntary
banki-uptcies six years, as is now the case with volun-
tary bankruptcies.

Under the law as it now stands, a person who
g()es into voluntaiy bankruptcy cannot be discharged
oftener than every six years; in other words, he can
not 1k' discharged a second time from a bankruptcy
until six years have elapsed since his first discharge.

As to involuntary bankruptcies, it is different. A
person or corporation who goes into involuntar>^ bank-
ruptcy can be discharged as often as he can get his
papers filed and his case before the court. This has
led to the evil of disguising banki-uptcies as involun-
tary when they are in fact voluntaiy. Many debtors
go through the fonn of involuntary proceedings and
discharge every year or two. They get friendly cred-
itors, or ^ea dummy creditors, to file petitipiis ^mnst
Ihein.

*'A well-organized gang has grown up, especially
in New York City, to carry out their dishonest prac-
tices and frauds 'in the courts/' Mr. O'Connor points
out. ^*The New York Credit ]\[en's Association, the
har associations and other organizations, including
Federal judges themselves, have made investigations

Marshall Field
Cigars

Distinctive Quality

WARNING !

All title and trade mark of the
Marshall Field Brand of Cigars are
registered, copyrighted and owned
by us; anyone infringing on the
same will be prosecuted to the
fullest extent of the law.

Dealers are warned not to pur-
chase any cigars of Marshall Field
Brand other than those bearing
Factory #23, first District Penna.

HOWARD F. PENT

PRESIDENT

The Goraza Cigar Co.

SEVENTH AND CHERRY
STREETS

PHILADELPHIA, PA.

and recommend that drastic steps be taken to remedy
this evil."

Congressman O'Connor's bill prohibits any dis-
charge in any bankruptcy proceedings, whether vol-
untary or involuntary, within six years after a pre-
vious discharge. *'This proposal, if adopted,'* he says,
"will not only drive the present band of commercial
vultures out of business, but will reduce by half the
number of bankniptcy petitions that are filed and
thus greatly lighten the already overwhelming mass of
work under which the Federal District Courts are now
laboring. ' '

CORTEZ SALESMAN DIES

Joe Lovenstein, who has been associated with the
marketing of the "Cortez" cigar for more than forty
years, died at his home in Savamiah, Ga., on January
[)Oth. ^Ir. Lovenstein was over seventy-seven years of
age but had made regular trips through his territory
in the interest of his firm until a very short time before
his death. Mr. I^ovenstein was known throughout his
territory as a man of his word, and his many friends
were indeed sorrv to learn of his death.

SAN MARTIN & LEON ACQUIRE BOB ELtlf

R. E. (better kiun\Ti as **Bob") Ellis has an-
nounced to his many friends in the trade that he has
signed up with the well-known Tampa house of San
^lartin & Leon, and will hereafter represent them in
northern territory. Bob has had wide experience in
the cigar game and should prove a valuable man for
San Martin & Leon.

26

44tli year

THE TOBACCO WORLD

February 15, 1924

Tobacco Merchants' Association

Registration Bureau, Lw1SSL?J5?

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A), $5.00

Search (see Note B), 1.00

Transfer, 2.00

Duplicate Certificate, 2.00

Note A— An allowance of |2 will be made to memberi of the Tobacco Mer-
chants' Association on each registration.

Note B— If a report on a search of a title necessitates the reporting of more
than ten (10) titles, but less than twenty-one (21), an additional charge of One
Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty
(20) titles, but less than thirty-one (31), an additional charge of Two Dollars
($2 00) will be made and so an additional charge of One Dollar (|1.W> wtU oc
made for every ten (10) additional titles necessarily reported.

REGISTRATIONS
DIXIE PRINCE :--43,637. For cigars. January 22, 1924. J. Kalin

& Bros., Little Rock, Ark.

HAV-A-CHUM:— 43,640. For cigars. December 17, 1923. L. E.
Sentz, Felton, York Co., Pa. ^. „ ^ ^ ,

HAV-A-GRIT:— 43,639. For cigars. January 19, 1924. E. L. Gol-
den, Gettysburg, Pa. . , . ^

CULTURE: — 43,641. For all kinds of tobacco, plug, twist, fine
cut and smoking, including scrap, snuff and cigarettes. Jan-
uary 23, 1924. The Scotten Dillon Co., Detroit, Mich.

ANDREW W. MELLON, SEC. OF TREAS.:— 43,643. For all to-
bacco products. January 23, 1924. The American Box Supply
Co., Detroit, Mich.

EDWARD W. BOK:— 43,644. For all tobacco products. January
23, 1924. The American Box Supply Co., Detroit, Mich.

MONTGOMERY WARD :— 43,645. For all tobacco products. Jan-
uary 23, 1924. The American Box Supply Co., Detroit, Mich.

YANKEE ROSE:— 43,646. For cigars. January 16, 1924. Wm.
D. (iianoulis & Geo. K. Panayiotopoulis, Lowell, Mass.

JEANE BABTIESTE:— 43,647. For cigars, cigarettes and tobacco.
January 25, 1924. Harry Weissman, Chicago, 111.

TEMPLE TERRACE: — 43,648. For all tobacco products. Jan-
uary 23, 1924. The American Litho. Co., New York, N. Y.

DON ALOE:— 43,650. For cigars. December 21, 1923. The Don
Aloe Cigar Co., Cleveland, Ohio.

TINY TIM: — 43,651. For smoking pipes, cigar and cigarette hold-
ers. January 29, 1924. Kaufmann Bros. & Bondy, New York,

N Y
SPARKLING BURGUNDY:— 43,652. For cigarettes and tobacco.
December 21, 1923. The Continental Tobacco Co., New York,

N. Y.

THE BAROMETER:— 43,654. For all tobacco products. Jan-
uary 4, 1924. The Moehle Litho. Co., Inc., Brooklyn, N. Y.

PARKER-GORDONS K. O.:— 43,655. For cigars. January 29,
1924. J. C. Winter & Co., Red Lion, Pa.

ISAAC WALTON: — 43,656. For cigars, cigarettes and tobacco.
January 15, 1924. The Davis Cigar Co., Neosho, M6.

H. G. WELLS:— 43,657. For cigars. January 30, 1924. C. B.
Henschel Mfg. Co., Wilwaukee, Wis.

GLOS:— 43,658. For cigars only. January 28, 1924. The Amer-
ican Litho. Co., New York, N. Y.

OHIO-WAY :-^3,659. For all tobacco products. January 31,
1924. The Moehle Litho. Co., Inc., Brooklyn, N. Y.

HOPE CHEST:— 43,660. For all tobacco products. January 31,
1924. The Moehle Litho. Co., Inc., Brooklyn, N. Y.

SAN GRINGO:— 43,661. For all tobacco products. January 31,
1924. The Moehle Litho. Co., Inc., Brooklyn, N. Y.

TRANSFERS
TAMPA SEAL:— 28,096 (Tobacco Leaf). For cigars, cigarettes,
cheroots and tobacco. Registered August 15, 1904, by the
American Litho. Co., New York City, through mesne transfers
acquired by Abelardo Menendez, Tampa, Fla., and retransferred
to the Tampa Cigar Company, Inc., Tampa, Fla., on January

23 1924.

BOUQUET De BODA:— 14,146 (United States Tobacco Journal).
For cigars. Registered March 7, 1892, by Witsch & Schmitt,
New York City, through mesne transfers acquired by the Moehle
Litho. Co., Brooklyn, N. Y., and retransferred to the La Boda
Cigar Co., Chicago, 111., on January 26, 1924.

VARRO: — 41,992 (Tobacco Merchants Association). For cigars,
Registered October 13, 1920, by the Varro Cigar Co., Newark,
N. J.; through mesne transfers acquired by M. Kahn Co., Inc.,
Lancaster, Pa., and retransferred to A. S. Frey.& Company, Red
Lion, Pa., on December 27, 1923. .

TASCO:— 14,868 (Trade-mark Record). For cigars. Registered
April 23, 1895, by O. L. Schwencke, New York City, trans-
ferred to Harry Friedman, New York City, and retransferred to
Sam Tell. New York. N. Y., on March 16, 1921.

TIN LIZZIES— THEY GO:— 39,485 (United Registration Bureau).
For cigars. Registered December 17, 1915, by Don Almo Cigar
Co., Sioux Falls, S. D., transferred to Victor Levor, Attica, Ind.,
on January 15, 1924,

CANCELLATION
UNITED HOTELS CO. OF AMERICA:— 43,392. For cigars,
cigarettes, tobacco and pipes, by D. Emil Klein Co., New York,

N. Y.

CLASS A SHOWS ONLY DECREASE IN PRODUC-
TION OF CIGARS FOR YEAR 1923

Comparative statement showing the quantities of
various manufactured products including cigars, cig-
arettes, snuff and tobacco on which tax was paid in the
calendar years 1922 and 1923:

Products 1922 1923

Cigars (large)

Class A No. 2,622,003,157 2,550,268,476

Class B No. 1,594,184,047 1,614,441,126

Class C No. 2,525,080,895 2,673,708,494

Class D .... No. 115,622,074 124,115,546

Class E No. 35,718,480 36,353,342

Total 6,892,608,653 6,998,886,984

Cigars (small) No. 634,671,846 506,296,761

Cigarettes (large) ..No. 16,999,463 18,377,281
Cigarettes (small) .. No. 53,565,029,521 64,450,687,477

Snuff lbs. 38,162,198 39,449,850

Tobacco lbs. 382,070,312 372,650,296

Note: The above statement does not indude tax-
paid products from Porto Bico and the Philippine
Islands. . ; u i lii ^

THE TAX SITUATION IN WASHINGTON

As indicated in our previous bulletins, the Ways
and Means Committee has agreed upon a tax bill
substantially along the lines recommended by Secre-
tary Mellon, with the additional provision for a reduc-
tion of 25 per cent, of the income taxes for the year
1923.

No change has been made in any of the tax rates
on tobacco products.

The bill was presented in the House of Repre-
sentatives Monday, February 11th.

A very lively conflict is looked for on the floor of
the House with respect to the surtax rates. Some lead-
ing members of the House claim that the 25 per cent,
maximum surtax will not be passed and that a higher
maximum surtax will be substituted for it.

It is also believed by some that an effort will be
made to append the bonus measure as an amendment
to the tax bill. If such effort should be successful, it
may necessitate a complete revision of the tax rates.

At any rate, in view of the existing situation, it
will probably take several weeks before the bill will
pass the House and go to the Senate.

It will be interesting to note that as regards the
25 per cent, allowance for the 1923 tax, the income tax
reports 3ue on March 15th of this year will have to
be filed as usual, and if the 25 per cent, reduction
should become a law, taxpayers will be entitled to a
refund if, in the meantime, they should have paid their
1923 taxes in full, while if they have not made full
payment, they will be entitled to deduct this allowance
from their unpaid balances.

We shall, of course, continue to keep the trade
posted concerning any new developments which may
occur from time to time.

Tobacco Merchants' Association of
THE United States.

CIGAR BOXES

Dependable service — Quality packages — to meet

any requirement in the Wooden Containers for

Cigart

The WOODEN package is the retainer of
AROMA from Factory to Consumer

Th« Buckley Cigar Box Co
24 Vine St..
DESHLER, OHIO.

Murma
nMlMf iMufiMlilM!^

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACM, P«ES-

J.A.VOiCC.SCCV. a CSJM..MAMACM

PASBACH- VOICE

^LITHOGRAPHING CO.inc.-^

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

CIGAR LABELS -CIGARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

NEW VORK

The 8tandard8 of America

Lorillard's Snuff, : E.t. 1760
RaU RoadMills Snuff, Est 1825
Gail & Ax's Snuff, : E.t. 1851

ALL OF THE OLD ORIGINAL

Hey wood, Strasser & Yoigt Litho. Co.

26th St. and 9th Ave., New York

WBSTBSN RBPRBSENTATIVe:

PAUL PIERSON
ia9 North Clark Street, Chicago, ill.

1

Cigar Labels, Bands and Trimmings
of Highest S.uality

Perfect Lithogmphy

*^3(>9 Russell Street Detroit. Mich.

Exclusive Sellinc;^ A6ents For

THE CALVERT LITHOGRAPHING CO.

Slf^CEl 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

MaccoJbdpt— l^appees — High Toasts
Strong, Salt, Sige^t and Plain Scotchs

MANUPACTURXD BY

GEORGE W. HEINE CO.. Ill Rftk Ave.. New York

Q.

x?alers

CAN NOW GET

DILL'S BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND. N«k.

t,^^fanu/aeturers ^

HIGH GRADE

SMOKING TOBACCO.

», V

'"SJiM!.iJ^M.'i^3^^4iM.i^

nTym^^iiypJjjLM^aJ|tt,y^^

fl^BSES

I

m

Staple Manila Cigars

Jobbers and Dealers Who Handle
Staple Manila Brands Are

Making Money.

There is a growing demand in the United States for
mild, sweet, free-burning Manilas which sell at retail
from 5 to 25 cents.

There are a lot of smokers who like Good Manilas.

There are Millions more who may be attracted to the
right Manila Cigar at the right price.

ARE YOU WINNING YOUR SHARE
OF THIS GROWING TRADE?

List of Mciiiila Factories and Importers m application.

THE MANILA AD AGENCY

( e. A. BOND, Mgr. )

15 WILLIAM STREET

NEW YORK CITY

CiUiiULiLUJ

-/

c U

-<

J

MARCH 1. 1924

/■

L:ffe»^

IIIIIIIIIHIIIHHIIHIHIIIIIIIIIIIH

llllllllllllllllllll

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

C"

/

Ai^

- My

;• •li^./arf--^ 1

A Scrap Cutter and Separator
that really does separate

Wfif f»r AtscriptWt matter
and M«W pric*

Cigar Manufacturers Making

Short Filler

cigars''

WiJl do ^vell to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty y^us giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL UAVAI4A

Writm for smmple and prtcm

Baker Tobacco and Cigar Machinery Company

YORIC, PENNA

iiiiiiiiiiiiimmii

PUBLISHED ON THE l§T AND I5I2 0FEACH MONTH AT 236 CHESTNUT ST. PHILA.. PA.

c-mt-

March 1, 3924

■<?/»« Ynu St/Mii It in Twir TnB«nfir> Wobt.ti

n

^he Best Cigars are

After all
nothing satisfies like"
a good cigar

packed in

WOODEN BOXES

E

VT

,1' 'I,

[°]

Where All the World
W^ill See and Read

At one of the busiest corners of the country,
diagonally across from the Pennsylvania Hotel, and
one block from the Pennsylvania Railroad Station,
dominating both populous 34th St. and busy Seventh
Avenue this illuminated sign will tell the world:

«€

After all nothing Satisfies
Li%e a Good Cigar

and that

The Best Cigars are packed in

WOODEN BOXES

44th year

3

SHEIP
&
VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812-832 N. Lawrence St Philadelphia, Pa

SAN; FEtlGE

2 A /sr^:

EL VERSO

HAN D MADE

EVERY MAN'S SMOKE'
BAYUK CIGARS, Inc.

PHILADELPHIA, PA.

Naw York, 119 Lafayette Street
Phone Franklin 3166

MAKERS OFt

Philadelphia Hand Made

Havana Ribbon

Charles Thomson

Mapacuba

Prince Hamlet

THE DEISEL-WENNER CO.

Hikers

LIMA, OHIO

44th year

Say You Saw It in The Tobacco World

March 1, 1924

March 1, 1924

Say You Saw It in The Tobacco World

44th year

The new
La TOSELLA

BUDDIES-XO«

Sweet as a nut
Smooth as velvet
Mellow as moonUsht
But always MILD !

UTOSEUA

TOBACCO MERCHANTS ASSOCIATION ^-^riSflN^w
OF UNITED STATES ''s^^1M>

WILLIAM •'best. N.. York. N.Y. Cha.rm... E«"«V7^,CojJJi'^5t

ffe\"mTE"N^-?EIN?U7<.rk. N. V ^IJ^KHK

to M WFLTON Washington, D. C Vr- » -j I

CHAwil DUSHKINdT NeW York, n! Y. ' Counsel and Managing Director

CHAK1.U.S ^^^g,^<juj;.ters. 5 Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

Prctident

W. D. SPALDING, Cincinnati, Ohio^... „,,.*....*... vice-Preaident

CHAS. B. WITTROCK. Cincinnati. Ohio ."• * ...Treaauref

GEO. E. ENGEL CoTlngton, Ky. .....;.... ""• • ...s«cr«t»ry

WU S. GOLDeIjBURG. Cincinnati. Ohio - ^"

!•■••*•>■•*

THE NATIONAL CIGAR LEAF TOBACCO ASSOOATION

JOSEPH MENDELSOHN. New York City

A. W. KAERCHER, Chicago, 111

W. S. FULLER, Hartford. Conn. ...
JEROME WALLER, New York City

. . President
.....................Vice President

..............M.........Treaiuref

.. ......... •••••.Secretary

TOBACCO SALiSMirS ASSOCIATION OF AMERICA

SIDNEY T. FREEMAN -.. • 'iVt * Vice-PreJident

JACK ECKSTEIN l|t ^^j^^.^^Jij^nt

IftJv RfSliNE'r ••" Treasurer

l^RIEDER^W) Westii|*h Street, New York City Secretary

NEW YORK CIGAR MANUFACTURERS* BOARD OF TRADE

JOSEPH WINNICK • vlce-PreaideSt

^l\ ^Mfik'fl^ChV^U;. St;.New YoVkCitV::^^^^^^^^^^ .nd Tre..«r.r

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five c«nts (75c.) payable
strictly in advance.

FOR SALE

FOR SALE -ONE COMPLETE SET NEWTON-STOAKES

LETTERING PENS, with inks and complete instructions for

making nifty show cards and price tickets. Absolutely new. Address

Box 451. care of "The Tobacco World.

WISCONSIN TOBACCO FOR SALE.— Approximately 2^ cases

1918. 1919, 1920 and 1922 Southern Wisconsm tobacco. Samples

at Rockdak. Dane Co., Wis. L. G. Anderson. 2127 Iowa St.,

Chicago, 111. ^^^^

BUSINESS OPPORTUNITY

ro-Tui^-^uvi"? ^p^^. --SrS

Rent reasonable. Further details on mquiry. Address Box 454
care of "The Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
^ ^wi^h ^nTtfative and executive ability to handle targe factory or

factories, capable of starting chain of ^a<;f o^^^^T'",,^* vVnrld »
position shortly. Address Box Z. care of "The Tobacco World.

The Tobacco World

Established 1881

VOLUME 44

MARCH 1. 1924

No. 5

TOBACCO WORLD CORPORATION

Publishers

Hobart Bishop Hankins, President and Treasurer

Gerald B. Hankins, Secretary

Published on the 1st and 15th of each month at 236 Chestnut Street.

Philadelphia, Pa.

Entered a. second-class mail matter. December 22 im at the Post
Office, Philadelphia, Pa., under the Act of March 3. 1879.

PRICE: United State.. Canada. Cuba artd Philippine Islands. $2.00 a
year. Foreign, $3.50.

tmitmHMHiniiHMnMinmmHi

«,„«.M.».H».««H.....H««.H«««..M».H»«««. «..».«««»«"«""«"""""••"'

WHHHMlUwMWMitiHimwiMiimi miw

Natural blooM

QUALITY CIGARS

mm,m»><mHmm«nmm<<>mm»mmmmH<mm»«m«m<m,»m«»mmm

HWMIHHWHIIHI

OIJK BIOH-ORADE NON-EVAPORATING j

"^^* H^k^SS^o mallow .nd .n.ooth I. ch.r.ct.r j
•nd ImpaH a most palntabU flavor

FUTORS FOR SNOUNG ud CHEWING TOBACCO \

iir*!** f Av Llat of Flavor* for Special Branda

FRIES 8l BRO., 92 Reade Street, New York

llll-limiilllM 1 '"Ill .,~«.»»M..M«MM«MWIIIH«»H1HMWIW«P"

Here are some of the new-style
Lucky Strike advertisements
now appearing in newspapers
tlirougiiout tiie country ~ tiiey
win friends wiio never cfiange
from tiie brand tiiat never
ciianges.

LUCKY

i€

IT'S TOASTED

99

44th year

Say You Saw It in The Tobacco Wobld

March 1, 1924

Familiar Faces

May be seen among the
employees of

THE

SYLVANIA

Philadelphia's newest and most
beautifully furnished hotel.

LA MEGA

Clear Havana Cigar

MADE-IN-BOND

IIMHHIHMM

lll|!,lillHIIII|l|H

••liiiil.tttlllMllllMHIHIl

In the selection of his assistants
Mr. Bonner, Managing Director, has
had the opportunity of accepting the
services of many of his former co-
workers in the Ritz Hotels.

iiiiiiii

LA MEGA is made only in the finei grades.
More than 50 shapes and sizes to select from.
Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COMPRISES ALL OF THE LEAVING and ^P-
RESENFJTIVE CIGJR ^^ANUFJCTWRERS
IN TAMPA. UNITING IN THE THREE-FOLD
EFFORT OF:

1st — Benefiting our Members.

2nd— Maintaining the high standard of "Tampa**
workmanship by seeing that our labor is
justly treated.

3rd— Protecting the dtahr and the consumer
against unscrupulous mcthodi of others by
issuing to our members the following " Iden-
tification " Stamp :

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Exclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

LET US HELP YOU

ELIMINATE THE TOBACCO BUG

By treating your tobacco with the exterminator
BY THE SHUEY PROCESS OF STERILIZATION
The only known preparation on the market that will give you permanent rtftel from
' future infection*

Tested

Approved and

Adopted by

Leading

Grower*,

Packers and

Manufacturers

Thit stamp, on each box. h ]four guarantee that the iooi$

are manufactured in Tampa— of "Tampa" quality

and workmanship— DEMAND IT

Harmless to

user. Easy to

apply without

additional

help.

Why not

insure your

product now?

Doe. not in any way change the Taste. Aroma or Burning Qu«Htiej of the tobacco

Order Sample Gallon Today and Convmce Yourself

SHUEY TOBACCO BUG EXTERMINATOR Ca

1436 WALNUT STREET CINCINNATI. OHIO

■iissi*3aii:sii:3a::r:::r:=::a=::r:::9si

!gsa»sasi;3;5si = ti;n3i;gts-;

::::E=3=s:is::r2zai:

::::::::sai

Volume 44

THE TOBACCO WORLD

Number 5

Eslabliihed
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, MARCH 1, 1924

Foreign $3.50

HE cigar production for the mouth of Janu-
ary based on the stamp sales of the Internal
itevenue Buieau shows a decline of more tliau
Hfty million cigars in the United States,
wiiile production in Porto Rico and the Philippines
also fell off.

Prosi)ects seemed bright for a good January but
it was evident as the month drew to a close that these
Jiopes would not be realized. The retailers were no
doubt in many cases overstocked and they have hesi-
tated to place additional orders until this stock is re-
duced.

I'undamentally, however, the real reason goes
deeper. Cigarette production increased almost a bil-
lion over January, 1923. The trade papers have Ixien
telling the industry for several years that it needs
Kjjuvenation. Apparently the manufacturing indus-
try admits it, but at the same time is willing to ** enjoy
poor health.'*

AVhat is needed as much as anything else is a
co-operative effort to increase cigar smoking. Until
a persistent effort of this kind is undertaken and
maintained over a period of from three to five years,
a few Large concerns will continue to prosper at the
expense of a multitude of small ones while the total
production of the country contiimes to decline.

More cigar smokers must be created if the pro-
duction of the countiy is to show an upward trend.
The suppliers to this industry such as leaf tobacco
men, lithographers and package manufacturers must
certainly realize that it is really the legion of small
manufacturers, and not the few large ones, upon whom
they are dependent. Therefore upon the prosperity of
the smaller manufacturers rests the prosperity of the
suppliers.

Competition for orders from big concerns re-
solves itself usually into a competition of nothing more
than prices, rather than quality and service which is
seldom considered in quotations but at the same time
is oxpocted when the orders are placed. Suppliers
solely dependent upon business of this character can

not continue to render service and produce a quality
article at a profit.

The I'.'nger a campaign to increase cigar smoking
is delayed, the harder it will Ix* to restore prosperity
and the more it will cost.

HE chief objective of all business is to operate
at a i)r()Ht and the cigar industry is faced at
this time with the problem of doing so. The
higher leaf costs make i^ essential that either
economies be practiced in production or that prices be
advanced if the great majority of smaller manufac-
turers are to survive.

It is a noticeable fact that llie successful manu-
facturers are todav usini*- one or more mechanical
facilitating devices to reduce ])rodnction costs, stan-
dardize tiieir ])ro<luct, and increase ])roduction.

The variety of |)roven mechanical devices in the
industrv todav are numerous. Their ])racticabilitv has

• • Is

been established. The industry has at its disposal
various types of bunch breakers, stripping machines,
stem crushing machines, short liller bunch machines
and even machines that take the leaf tobacco in at one
end and deliver a finished cigar at the other en<l.

These various kinds of machines spell economy.
If it were not true, they would not l>e in operation in
some of the largest factories in this country, ^la-
cliines in almost every industry have taken the place
of much hand labor and have proven profitable.

Now that the question of ])rofits becomes a seri-
ous one, we can offer no better advice to the cigar man-
ufacturer than that he immediately interest himself in
a study of the types of machines best suited to his
needs.

MachiTiery has alrca^* solved hard prohlems for
manv manufacturers, and their extended use will un-
(juestionably prove of great Ix^nefit to those who have
up to this time hesitated to install mechanical ofpiip-
ment.

The progress and growth of the industry is de-
pendent to a very large extent on the use of machin-
ery, for it is by this method of production that the
lowest production costs are being attained.

44th year

THE TOBACCO WORLD

March 1, 1924

March 1, 1924

THE TOBACCO WORLD

44th year

NATIONAL NEWSPAPER CAMPAIGN FOR "LA

PALINA"
On February 25 a tremendous newspaper cam-
paign, advertising the ''La Palina'' cigar to the en-
tire I'liited States was inaugurated. The dominating
feature of the advertising is the idea that the ''La
Palina'* is "made good'^ and that it is satisfying mil-
lions of exacting smokers. The campaign is being di-
rected by the Eugene ^IcGuckin Agency, of this city.

NEW SIZE FOR "LA PRIMADORA"

Another size has been added to the famous "La
Primadora'' family by Max Schwarz, manufacturer
of this brand. The new size is known as the Corona-
tion and closely resembles the Queen size. "La Prima-
doras'' are handled in Philadelphia and surround-
ing territory by Dusel, Goodloe & Company, of North
Seventh Street.

UNITED OPENS RADIO DEPARTMENT

Radio sets and parts are bemg prominently dis-
played in the United C^igar Store at Tenth and Mar-
ket Streets, aJid it appears that this profitable busi-
ness will eclipse the cigar business in many cases. The
new radio department is l>eing prominently mlvertised
in the daily newspapers.

FINKLEMAN BROTHERS DISCONTINUES CIGAR

DEPARTMENT

Finkleman Brothers, cigar retailers of Market
Street, have discontinued their cigar department m
favor of radio, and their entire stock was disposed ot
at the auction house of Comly & Son, on South Sec-
ond Street, last week.

p. R. AGENT VISITS PHILADELPHIA
J. F. Vazquez, agent for the Porto Ricaii Govern-
ment, was a visitor in Philadelphia last week. Mr.
Vazquez was making a study of the leaf situation in
Pliiladelphia as it affects the use of Porto Rican to-
bacco.

Harry Blum and .)irninie (Joldwater, of "Natural

• . n 1 i» Af "I^^ ^1^11 r.nl^o iir» •! -It o nrop f)X

job-
renth

Street, last week.

Edward AVeil and J. Krans, of Roig & Langs-
dorf, Tiic, visited New Y(»rk (^ity last week.

Harry Blum and .)irninie (Joldwater, ot Natui
Bloom" fame, and P. ^M. Forestall, sales manager
the "Blackstone" factorv, were visitors at their j(
Iter's, Dusel, Goodloe '& (Nnnpany, North Sever

TUCK CIGAR COMPANY IN DIFFICULTIES

The old established retail store of the Tuck Cigar
Company, located on Water Street, just off Market
Street, has called a meeting of its creditors and it is
probable arrangements will be made whereby the busi-
ness may be continued. This firm formerly had a
prominent location on the corner of Water Street and
Market Street, but the store was leased over its head
and they were forced to move to a less favorable spot,
which no doubt is in a measure responsible for their
difficulties.

**ROSE-0-CUBA" TAKEN ON BY VICTORY

The Victory Cigar Company, of South Eleventh
Street, has taken on the distribution of the '*Ro8e-0-
Cuba^' cigar, manufactured by Flack Cigar Company,
for Philadelphia territory. Newspaper advertising is
being used to assist the sales force and a large dis-
tribution is anticipated.

BORROW VISITS WESTERN DISTRIBUTORS
diaries Bobrow, of Bobrow Brothers, Incorpo-
rated, is on a trip, throughout the Middle West, visit-
ing the distributors of the Bobrow brands, "Bold/*
"Topic,'* "Recall" and "La Tosella." Reports com-
ing in indicate a splendid demand for these brands
and good prospects for a fine increase during the year.

"MARSHALL FIELD" PLACED IN THE SOUTH

C. L. Patten, of Atlanta, Ga., has taken on
the "Marshall Field'* cigar, manufactured by the Cor-
aza Cigar (Nimpauy, of North Seventh Street, for dis-
tribution in their territory'.

C. A. BOND IN PHILIPPINES
Charles A. Bond, tobacco agent for the Philippine
(lovenimenl, sailed from San Francisco the week ot
February 10 for the PhilippiriC Islands and is not
exiK'cted to return to his desk at 15 William Street,
New York City, until June.

S. J. Freeman, of Sidney J. Freeman & Son, was
a visitor in Philadelphia last week, en route to Balti-
more and Wilmington.

Jose Alvarez, manufacturer of fine Havana cigars,
South Second Street, was a visitor to the Water Street
leaf market in New York City last week.

DEMUTH INAUGURATES GIGANTIC ADVERTIS-
ING CAMPAIGN TO HELP RETAILER AND
JOBBER

The following bulletin is being mailed jobbers and
retailers throughout the country advising them of a
novelty offer for Demuth pipes, which is being inaug-
urated by the company, in the form of an insurance
l)olicy to be given with each * * Milano ' * pipe. The bul-
letin is as follows:

The Insurance Policy which we enclose is a mighty
important document for you, because it is going to
bring you the biggest profits you ever took out of your
pipe business.

Right now— read the policy, a copy of which we
are packing with each "Milano'' pipe. Compare it with
any guarantee you ever heard of — note its sweeping
liberality, obviously possible only because the "Mi-
lano" is a perfect piece of merchandise. Consider its
novelty — a real Insurance Policy for a pipe. Not a mere
trite guarantee. Think of its effect upon the poten-
tial customer, the man to whom all pipe advertising
has looked alike, when he comes upon an advertise-
ment announcing "Milano,'' the Insured Pipe — the
l)ipe with which he gets a policy that really protects
him when he buvs.

Do you get the novelty of it, and its tremendous
l)ossibilities as a selling idea? Don't you agree that
there's really something behind it — something with a
wallop?

On ^larch 29, we announce the Insured Pipe to
the public. A full page smash in color, in Collier's
Weekly f will tell the story to one and one-half mil-
lions of people. From then on, the campaign will in-
clude the Saturday Eveniny Post, Vanity Fair, Amer-
ican Mayazine, CoUier*8, Elks* Mayazine, American
Golfer, and a long list of leading college publications.

We believe that "^lilano" sales are due to take a
big .iuni]). We want you to make sure right now as
to your stock on hand. Remember that a quantity suf-
licicnt to take care of the ordinary demand is not
enough for the rush that will come when the advertis-
ing breaks.

Send your order to your jobber now — and use the
f'uclosed postcard to ht us know how many **Milanos'*
you uow have in stork so we can mail you Insurance
Policies to pack with thent.

Do these things right away — Please. We look for
your co-operation in putting this thing over — ^big —
and you can count upon us to reciprocate.

Yours for a "Milano** record—
Wm. Demuth & CoMPAinr.

P. S. — Note in the policy the purchaser is in-
structed to Return the Pipe to Us, Direct. This re-
lieves you of all adjustment bothers.

"W. D. C." REPRESENTATIVE RETURNS FROM

TRIP
Hany Boston, sales representative for William
Demuth & Company, has just returned from a trip
to Indianapolis and the Middle West in the interest
of W. D. C. pipes, and reports prospects for this class
of business as exc>eedingly bright. He exhibited a nice
book of orders as proof of the statement.

Benjamin Kane, cigar manufacturer and retafler,
of South Second Street, is enjoying a trip to Mon-
treal, Canada. Mr. Kane will l>e away about a month.

MAZER FACTORY LARGEST IN WORLD
What probably will be the largest cigar factory in
the world is to be erected on the site of the Mazer Ci-
gar Company's Detroit plant at 5041 Grandy Avenue.
Jacob Mazer, head of eleven cigar factories spread
through the States of Michigan, Ohio, Pennsylvania
and New Jersey, announced recently that the new fac-
tory would be completed within six months. This, he
claims, will make Detroit the center of the cigar-
making industry. The new factor\^ will employ more
than 1000, compared with the 700 persons employed
in the old plant, which was practically destroyed by
fire. The proposed building will contain the latest
equipment. Better cigars will be manufactured, it is
claimed, bv means of better humidifiers and by the use
of a system of humidifying which has just been in-
vented.

HOUSE KILLS INCREASED CIGARETTE TAX

Washington, Feb. 29.

By a vote of 258 to 153, in which party lines were
entirely eliminated, the House today refused to ratify
the amendment agreed to in committee of the whole
to tax cigarettes an additional $1 per thousand, and
the present rate of $3 per thousand was carried in
the bill as adopted.

Strenuous work outside the House chamber on
the part of Representatives from the tobacco-growing
States was responsible for the heavy vote on this
particular provision. As a result of their eiforts,
the Democrats opposed to the increase secured heavy
support from the Republican side of the House when
the vote was taken.

There was no debate on the measure preceding
the vote, the House having debated the bill while in
committee of the w^hole, and todav was devoted to roll
call votes on the various amendments adopted as in
committee.

LTNZ.

MEXICO GRANTS HUGE TOBACCO CONCESSIONS

During the past week, accoiding to reliable re-
ports, huge tobacco concessions have been granted The
Lorillard and Duke interests, enabling them to grow
tobacco in Mexico. For these concessions, and some
others, Mexico gets a much needed loan of i(;28,000,000.

The tobacco concession is said to involve the priv-
ilege of handling the entire domestic output with pro-
visions for fixed prices for the producers and profit
sharing when the market prices exceed those fixe<l in
the contract. It is also understood that tlie Buen
Tono cigarette factorv, the largest in the country,
agreed to sell out foi- $7,500,000. Tobacco will l>e
gro^\^l on an unprecedented scale, but the American
interests will not have a mono])oly. ^fexican finns
now firmly established in the republic with a huge
export trade will remain free to compete on equal
terms or better with the American interests or they
will be given a good price for their properties should
thev desire to sell.

ALLIED TOBACCO EXHIBITORS* MEETING

POSTPONED

Owing to the illness of the ])resident of the Allied
Tobacco Exhibitors' Association, Samuel Levine, the
meeting that was called at the Hotel McAlpin for
March 1, has been postponed until early in April. Ad-
<litional notices will be maih^l to all members of tiie
Associalion.

10

44tli year

THE TOBACCO WORLD

March 1, 1924

March 1, 1924

THE TOBACCO WORLD

44th year

11

f ^. J >

DETROIT

Sixth Annual Builders' Show Next Week— A. P. Harvey
Detroit Visitor— Hamy Parr Returns From Grand
Rapids— Bob Ellis Appears With New Line-
Dick Tobin Resigns From American to Join
the Continental Tobacco Company

Detroit, Mich., March 1, 1924.

ETROIT is holding its sixth annual builders'
show in the General Motors Building March
1st to 8th. This will be a healthy showing m
view of the fact that the present year will
report a total of close to 130 millions in new construc-
tion. More than '200 exhibitors will participate m the
educational event and heli) to start what is now looked
fonvard to as the greatest building year Detroit has
ever had. Among the exhibitors wlio have already
taken space are the Union Trust Company, Homo
Builders Company, American State Bank, and other
financial institutions. The city plan commission, the
department of building and safety engineering, elec-
trical bureau, board of education, public library and
the art museum will also have displays, where all sorts
of information will be available.

Arthur J. Walsh, State representative of the
Pinkerton Tobacco C^ompany, has opened up a branch
office in the Ecpiity P>uilding, Poom 500 The Pinker-
ton Tobacco Company's brands, *' Pinch Hit, Ked
]\Ian'» and "Sunshine" cigarettes, already enjoy a
verv healthv sale here and have a wide distribution.
Vrthur and his crew of able assistants will comb our
city thoroughly and will have their products on sale

with every dealer. m u ^

\'al Keooh, of the Preferred Havana Tobac5CO
Companv, called on the trade here last week and re-
ported a very satisfactoiy business all along the line

covered. . . m ^^r.

Geo W. Stocking, of Arango-Arango, Tanipa,

Fla., manufacturers of **Don Sebastian" clear Ha-
vana cigars, was with us for a few days last week.
George informs us that "Don Sebastian" cigars are
repeating in sale with all of his accounts. The brand
is doing verv fine in Detroit.

J M Cuyar, of Andres Diaz & Company, manu-
facturers of Havana cigars, Tampa, Fla., called on the

trade here last week. ,1,^0/-,

Alfred W. Penner, of A. Bomholdt & Company,
was a visitor to our city last week and signed The To-
bacco World register at Bert Johnson's.

D F McVev, of Stephano Brothers, manufactur-
ers of* the famous "Ramesis" cigarettes, has left for
a four-wooks trip through Ohio and Indiana, m the
interest of "Pamesis" cigarettes.

Bernard Schwartz, of the Bernard Schwartz U-
irar C(n-i)oi'ation, has returned from a business tnp to
Tlie New York leaf market.

Leo S. Steiner, representing E. P. Cordero & Com-
panv, manufacturers of *'Mi Hogar" cigars, was on
the 'Ust of visitors here last week. Leo reports his
brand as gaining in popular favor in all sections of the

country.

A. P. Harvey, depai^ment manager of Liggett &
Mvers Tobacco Company, was a recent visitor to De-
troit, where he spent several days conferring with E.
L. Jones, State representative. « ^ , «

Col. D. H. Moulsdale, of the firm of Sanchez &
ITayri, Tampa, Fla., has been in our midst for a few
days looking over conditions of his brands. The Colo-
nel was looking fine, and said he w^as in the pink of
condition after his sojourn of several ^veeks m the

Florida resorts.

Joe Banker, of M. Sacks & Company, Incorpo-
rated, manufacturers of the famous ** Armas del
Casa" cigars, gave us the once-over last w^eek. Joe
reports business as veiy good, all along the route cov-
ered this vear. While in our city Joe hangs out at
Bert Johnson's emporium, headquarters for the **Ar-
nias del Casa" cigars.

H V. Mesick, Middle West representative of Cu-
esta, Rev & Company, Tampa, Fla., manufacturers ot
the famous clear Havana cigars of that name, ' Made
in Bond," called on his distributor here this week.
Herb savs his brand is doing fine all over the country.
The Chas. F. Becker Company are the local distribu-
tors of ^'Cuesta Key" cigars. , ^ „ ^ ^ ^. ^
E P **Fred" Oakes, of the F. H. Gato Cigar
(^ompanv, Kev West, Fla., makers of the famous
''Cressida," ***Gato" and **La Estrella" cigars has
been camping in the old town for a few days. E. P.
has just returned from the factory and says every-
thing is fine and dandy, and that he is looking tor-
ward to a bier business this year. He also states that
he expects quite a bit of new business on the attrac-
tive sizes of his well-knowm brands. ^^|iile jn /he
citv "Fred" made his headquarters at the \N at kins
Cigar Stores Companv, sole distributors in Detroit for
'^Cressida" and *'La Estrella" cigars.

Harr^' Parr, of the American Cigar Company,
Alichigan "booster of *^Chancellor" cigars, has returned
from a three weeks trip to Grand Rapids where he
has been putting in some good work on the ^ (chan-
cellor" brand. Harrv is very artistic with his knitc
and brush, and many are the unusual designs seen
everv'where. But he carried away the honors m the

«

(Cnvfimrd on Pafjr 20)

News From Congress

_ 'AND

FtDERAL

Departments

Washington, D. C.
Committee Adapts One Dollar Increase in Cigarette Tax
iXTY million dollars will be added to the tax
bill of the cigarette smokers of this country
if the revenue bill, as finally adopted, carries
the amendment accepted by the House of
Representatives, as in committee of the whole on Feb-
ruary 26, increasing the tax on cigarettes from $3 to
$4 per thousand. The amendment to the tobacco sec-
tion, which heretofore has been unmolested, was sub-
mitted by Representative Garner of Texas, ranking
minority member of the House Ways and Means Com-
mittee, and, after consitlerable debate, was adopted
bv a vote of 109 to 70.

Declaring that his amendment was offered for the
sole purpose of getting additional revenue. Represen-
tative Gamer asserted that the additional tax would
not injure the cigarette business, pointing out that the
receipts for the last six months of 191*3 from this
source show^ed an increase of nearly $11,000,000.

**This is undoubtedly a peace-time tax," said the
Texas Congressman. **I remember, as many gentle-
men here remember, that prior to the war and prior
to the constitutional amendment and the Volstead
Act, when we wanted money we simply increased the
tobacco and liquor taxes and got additional money.
Now, levy this additional $1 per thousand on cigarettes
and you get, in my opinion, $60,000,000 additional rev-
enue. The Secretary of the Treasury recommended
this tax in 1921. In that reoomemndation he estimated
that the increase in revenue would be $36,000,000 and
over the first year and $57,000,000 thereafter.

** Since that time the increase in the consumption
of cigarettes has been tremendous; and since you are
getting more than $200,000,000 a year out of this one
bracket at the present time, I think it is safe to say
that if you add one more dollar ypu can get $60,000,-
000 additional without cutting down the consumption
of cigarettes, because the consumption of cigarettes
has increased in one year to the extent of 8,000,000,000
and the revenue in the last six months has been some-
thing over $100,000,000. »'

Objection to the amendment was offered by Rep-
resentative Hawley of Oregon, w^ho declared that not
only would the additional tax not increase the revenues
to the Government but it would be reflected back upon
the grower of the tobacco from which the cigarettes
are made.

'*This tax is doing well,*' he said, *'it has in-
creased the production and the consumption; it has
afforded the growers a fairly good return for their
crops and it is making a great deal of money for the
Government.

**It does not follow that if vou increase the tax

From our M^ashington Bureau 622Albee Bu(LD(mg

rate one-third you will increase receipts one-third.
The present rate is $3 per thousand for cigarettes not
weighing more than three pounds to the thousand ; that
represents three-tenths of a cent on each cigarette or
six cents on each package costing fifteen cents for
twenty cigarettes — that is, for a package of cigarettes
costing fifteen c^^'uts, such as *Camd[,' * Piedmont,*
and 90 per cent, of all of them that are sold. When
these cigarettes have paid a tax of six cents per pack-
age of twentv that leaves oiilv nine cents for the
grower, tlie cost of manufacture, and the profit to
manufacturer, wholesaler and retailer.

*'lf the tax is raised to $4 per thousand the tax
on each cigarette is increased to four-tenths of a cent,
Or eight cents for a package of twenty, costing fifteen
cents — that is, there will be an eight-cent tax, and
seven cents will be left to be distributed to the grower,
to the manufacturer, to the wholesalers, and to the re-
tailer— seven cents out of the fifteen cents.

**If at the three-cent rate there is another increase
of 10,000,000,000 for the next year, as there was for
the past, there will be $30,000,0(X) additional revenue
received, but if we raise the rate to $4 per thousand
we jeopardize the continued growth of the industry
and the contiimed increase in the use of cigarettes,
with the probability, according to the actuary* *s esti-
mates, that the consumption will 1k» so reduced that
the $4 tax will jiroduce practically the same amount
as a $3 tax.

*' There are four possibilities in this proposed in-
crease of the revenues. First, that it will reduce con-
sumption and thus reduce the revenues. Second, the
dealer will absorb the tax, but if he has only seven
cents left out of every fifteen cents I think all mU
agree that he cannot absorb the tax; it must be passed
one way or another. Now, the dealer might pass the
lax on to the consumer and increase the price of
each package of cigarettes. The usual rule is that vni\\
increased cost decreased consumption follows when the
tax approaches the saturation point. If this were the
onlv wav in which t(>bacco could be smoked the addi-
tional tax might be passed on to the consumer, but a
man can smoke a cigar or a pipe or he can roll his ova\.

**But there is another possibility that I think is
nioio serious, and that is it will reduce the price paid
t<» the growers. The grower is in the weakest posi-
tion of all the persons involved in the transaction.*'

The fourth ])oint brought out by Mr. Hawley is
that the revenue from imported cigarettes will be cut
off; the tariff on cigarettes is $4.50 per pound, plus
twenty-five per cent. ; if the $4 tax is added that will
make a package of ten cigarettes selling for twenty-
five cents bear taxes aggregating twenty-one <^nta,

{Continued on Page 16)

12

44th year

THE TOBACCO WORLD

March 1, 1924

THE ANTHRACITE REGIO

WILKES-BARRE SCRANTON
HAZELTON

NE of the big events in **Elkdom" in the State
of Pennsylvania will take place in Wilkes-
Barre, Pa., on February 25, when the Wilkes-
Barre Lodge No. 109 will put on a big initiar
tion in the afternoon, initiating about 200 young Elks
and a big banquet at night, for 900 plates. This event
promises to be the largest and best ever put over by
our ouTi ** Hunch.'' Our own Dan Hart, Mayor of the
city beautiful, \\ill open the ceremonies and bid all
welcome. Among our midst will be Grand Exalted
Ituier McFarland, and his family of grand officers,
Captain Irving O'Hay in a stick of humor and many
other notables. All in all, it promises to be a big nite
for the local B. P. 0. E. as every lodge in northeast-
ern Pennsylvania will be represented.

Wilkes-Barre and surrounding towns is getting
to be the mecca for the big men of the American To-
bacco Company as Mr. E. T. Briggs, sales manager
for the American Tobacco Company, whose territory
is New iork, New England States, Jersey, Delaware
and Pennsylvania, was a recent visitor in Wilkes-
Barre in the interest of liis company. Mr. Briggs is
a very pleasant young man and sure has the interst
of the American Tobacco Company at heart. He
paid a special visit to interview Diamond Bill and
both had a chat on the qualifications of the goods of
the American Tobacco Company. Mr. Briggs, when
in Wilkes-Barre, call and see us.

Eosenthal Brothers, Scranton, Pa., are putting on
a big advertising campaign through the anthracite re-
gion on their ** Abbey'' cigars, which are proving big
sellers throughout here. '* Abbey'' cigars are a big
monarch size cigar selling at ten c-ents.

Pat Mooney, who has been second clerk at the
Orpheum Smoke Shop, Wilkes-Barre, Pa., for a couple
of years, has now turned to his twenty-first birthday
and is now receiving the glad mitt from all his friends
and customers. Pat sure has many, and has his hand
out to every one. He is giving cigars to his many
friends and says, *' Nothing satisfies like a good
cigar.''

Diamond Bill sez—Do unto others as you would
have them do unto you, and watch your saies grow.—*
Ask Diamond Bill, he knows.

Abe Meyer, of the Sterling Hotel cigar stand, is
proving just as popular as ever. Abe's cases are al-
ways filled with the best of evenihing. Abe is very
popular among the salesmen.

Ollie Davis, of the *' Johnnie Walker" and ** Her-
bert Tareyton" department of the American Tobacco
Company has returned from his western trip and re-
ports his business bigger and better than ever. Ollie
claims his cigarettes are becoming more popular wher-
ever placed.

The John C. Herman Company, cigar manufactur-
er of Harrisburg, Pa., are becoming quite popular with

their merchandise throughout the coal fields. The John
C. Herman Company are making special cigars for the
Orpheum Smoke Shop, Wilkes-Barra The **W. G. Z."
cigar is five cents, which is proving a hummer, they
have a standing order for this concern of a case of
5000 **W. G. Z." cigars every month.

One of the neatest pieces of advertising for win-
dow displays is the one by P. Lorillard on their '*Le
Koy" little cigars. It sure is wonderful.

The Man and His Pipe.

Before starting a new pipe, moisten the inside of
the bowl with water (don't dry). Put in some tobacco
and work same against the wall of your pipe. Fill
the pipe almost to the top and press down lightly, to
insure a free smoke, light evenly and draw slowly. If
you, **Mr. Smoker," will follow this practice for a few
times, the result will repay you many times for your
care. A good cake will follow, which not only will pre-
vent the pipe from burning out but mil also benefit
the aroma of the tobacco. It is very unportant that
you do not allow this cake, w^hich expands more rap-
idly than the briar, to become too thick and crack the
bowl. This can be avoided by removing the cake from
time to time with a pipe scraper or dull knife. It is
advisable to leave a thin layer in the bowl so as to
form a foundation for a new cake. It is not necessary
to remove the mouthpiece after each smoke, as by
doing this you will loosen the worm or flush bit. Be
very careful in removing the stem not to grasp it at
the ver>^ end— you should take hold of your stem as
near the bowl as possible and turn slowly away from
you. Likewise when emptying your pipe, do not take
hold of the pipe at the end of the mouthpiece. Hold
the bowl in the palm of your hand and you are not
liable to break your pipe so quickly. It is much
cheaper for the smoker to use several pipes, changmg
from one to another at different times, this gives your
pipe a chance to dry up and will add years of life to
it and make vour smoking more enjoyable.

There aie two reasons for your pipe burning out
quicklv. First one is smoking your pipe too ffist, and
the second one, smoking your pipe in a high wind. If
vou smoke vour pipe in a high wind, use a detachable
top or lid for vour pipe, which can be readily bought
at your neighborhood store, or the Orpheum Smoke
Shop, 189 S. Main Street, Wilkes-Barre, Pa,

Yerv trulv vours,

*'* DIAMOND BILL."

REGULAR DIVIDEND FOR TOBACCO PRODUCTS

At the regular quarterly meeting of the board of
directors of the Tobacco Products Corporation, the
regular quarterlv dividend of 1% per cent, on the pre-
f erred and $1.50 on the common stock of the corpora-
tion was declared, payable April 1st and Apnl 15th
respectively.

March 1, 1924

Say You Saw It in The Tobacco Wobld

44th year

13

I'm

u

Spanish Cedar Cigar Boxes''

The Quality Containers

Alter all
jietliiiig MtiffiM lik*^

^^Spanish Cedhr Cigar Boxes
Make Good Cigars Better/' '

The Discerning Smoker
chooses his ''Good
Cigars" instinctively,

from Spanish Cedar
Boxes.

The combined fragrance
of ''Fine Cigars" and
"Spanish Cedar" is irre-
sistible, and the same
effect cannot be accom-
plished or approached
by using substitutes.

The Spanish Cedar

Box is the ''Quality
Container for Cigars of
Quality", and the safest
l>id your Brands can
roake for the Attention
and Confidence of the
Smoker.

The Best Brands are
invariably packed in

Spanish Cedar Cigar
Boxes.

^

■iimiiiiiiiiiii^

giii^^

u

44th year

THE TOBACCO WORLD

March 1, 1924

March 1, 1924

Say You Saw It in The Tobacco World

44th year

15

Business Building

By a Trained Business Man M

Advertiser

WRITTEN eSPECIAaV FOR THE :WB#ECO WORLD BTA-EI? ~

AU. mSNTS ntSKRVCO

RE you taking it easy, young man! Just at-
tending to your routine duties, half happy,
half contented, with an occasional flareup of
ambition and of divine discontent!
Lets philosophise — just a minute— a one-minute
sermon, as it were.

Don't drift that way, me boy! Tt^s a fierce mis-
take witli a penalty to pay years away.

p]njoy yourself, take time for pleasure, and time
for leisure/ But get an object in life— an ideal — an
object to steer at.

You have two handfuls of soft gray stuff under
your hat that is the most wonderful thing in the uni-
verse. If untrained it ** don't lead you nowhere.'* If
trained it can take you to the summit of human great-
ness. 'Twas made to be trained, and nature oom-
mands you to train it.

Read books, read about Big Men, who did big
things. Thev were just ordinary chaps, like you and
I. But they trained themselves. First, by being good
workers in their line; second, by reading of big men
aad getting the longing for doing the best they could.
It sure is a Great Game when you highly resolve
to make the most of yourself. It's hard, devilish hard,
If vou'll excuse the word. But gee! it's worth it, and
then some. Fun ! More fun than fishing and catching

one a minute.

AVhy not begin f Now! Begin by reading Business
Building and highly resolve to be a bang-up clerk,
first class, an expert and a go-getter.

Cp Cj] Cj3

I wonder whether here is a hint for some keen
retailer to utiUze.

A man was talking to me the other day, and he
said that whenever he approached a certain place in
New York a chocolate factory gave forth sudi a pleas-
ant aroma that he was tempted — and often yielded to
the temptation — to purchase a box of diocolates to
satisfy the longing which had been created.

lie also stated that when a certain large pickle
factory was working on a certain kind of pickles that
it spread a pleasing aroma over all the surrounding
country which greatly increased the sale of pickles in
that neighborhood.

Now there are certain kinds of tobacco which give
forth a most delightful flavor ; and perhaps this pleas-
ing scent could even be increased by the addition of
certain spices or incense. Suppose a retailer should
experiment on this line, find a combination of tobacco
leaves and a little incense, which, when slowly burned
in a chafing dish would give forth a most delightful
aroma, and fill the atmosphere of his store with this
pleasing incense.

People would enjoy the ** atmosphere'* of his
store. They would connect it with the cigars he han-
dled. They would be pleased to visit the store as often
as possible, and through the law of suggestion they
would give credit to his cigars and purchase them in
the full and enthusiastic belief that they were the best
cigars that ever happened.

This is just a hint. It may be worth no more
than a million Russian rubles, or German marks. Or,
in the hands of some bright retailer it may be a val-
uable idea.

CjJ tj3 Cj3

Now here is Printer's Ink — an authority on ad-
vertisLQg, and what many consider the best advertis-
ing journal. It gives a gentle rap to those business
^vriters who advance more or less impractical theories
and states that its pages offer a means for executives
to pass on practical ideas, which may be helpful to

them.

Yours Trulv takes pride in the fact that he is no
'theoretical writer." Printer's Ink and many busi-
ness papers are sedulously scanned, lectures are at-
tended and business men conversed with, all for the
sake of obtaining practical ideas, thoughts from the
firing line, suggestions from men in the game, to lay
before you, my reader, for your entertainment and
business profit.

I would therefore have you respect these pa^es
and use the ideas whidi have been carefully gathered
for vou from the broad business field.

Ct3 £J3 CJ3

Seems as though there is always something to
take the joy out of Ufe. Here is one of the biggest
business men in one of the biggest cities in the country
telling us that we are going to have good business,
very good business, and prosperity will walk over the
face of the countrv distnbuting golden smiles.

But, he says that '*an era of sui>ercompetition is
coming on which will strew with the wrecks of many
business houses men wlio refuse to think beyond the
dav after tomorrow."

This makes me feel sad and pulls do^^^l the cor-
ners of my mouth, for fear he is referring to some of
my readers. I was brought up on the Jersey coast,
have seen many wrecks, and they are the opposite of
pleasant.

T don't want any reader of mine to be among
them, and therefore I am going to urge you to take

(Continued on Page 23)

What T7u8 Machine
WiU Give You

The advantages of using
the Model L Machine
for working short filler
may be summed up as
follows:

X. Straight or shaped woric,

both well done,
a. Makes right or left hand

bunches perfectly.

3. Uniform size and weight
of bunches assured.

4. A very substantial saving
in labor costs.

5. It will work large size or
mixed CUT scrap.

6. A long, even rolling for
better smoking qualities.
Damp or dry tobacco
handled with equally good
results.

Low cost of upkeep: does
not easily get out of
order.

9. The easily adjustable
weighing scale meets all
requirements as to
changes in sizes and
weather conditions.

xo. Fluffy filler because the
tobacco is lifted from a
hopper — a decided im-
provement over the grav-
ity method of feeding.

Price $650 Complete

l.o.b. Factory, Newark, N. J.

7.

8.

450 to 500 Bunches an Hour
Straight or Shaped Work

That is what one Model L Universal Short Filler Bunch Machine
will turn out for you.

On that basis figure out how quickly the machine will pay for itself.
On that basis figure out how much you are losing by not using this
Bunch Making Machine.

One user* writes: "The bunch machine has reduced the cost of
our binders at least 50 ^ and there is also quite a saving on
scrap as well as reducing the labor costs. One beauty about
your machine is that every thousand cigars weighs alike' ^

* Name given on request.

The Model L Universal
Short Filler Bunch Machine

has been developed to a point of efficiency, speed and accuracy that
completely overcomes all the objections that cigar manufacturers
have experienced in the past with short filler bvuich machines.

If you haven't seen this new Short Filler Bimch making machine,
write or wire for o\ir price list and catalogue or for a representative
to call.

UNIVERSAL TOBACCO MACHINE CO.

116 WEST 32nd STREET, NEW YORK Factory: Newark. N. J.

44th year

THE TOBACCO WORLD

March 1, 1924

^[arch 1, 1924

Say You Saw It in The Tobacco World

44th year

17

€€

Judge

for

Yourself

^:

^s.

N^

f»e-

The world^s most fanums and

largest selling high grade cigarette

Turkish Cigarettec contain no
artificial'flavoring and are
therefore purer and better
than other kinds of cigarettes.
MURADS are made only of
100% Pure Turkish Tobacco

ot the finest varietiea grown,
and are appreciated and de-
sired by smokers who demand
the best the world has to offet
in cigarette*.

MURAD

—made good with jobbers and retailers because

it made good with smokers everywhere.

CONGRESS CIGAR COMPANY. Philadelphia

LA PALINA

CIGAR

IT*8 JAVA WRAPPED

Federal Trade Commission Denounces Practice of Placing
Fictitious Prices on Packages

Labeling an article with a lictitious price for wliich
it was never intended to be sold is an unfair method
of competition, according to a decision just rendered
by the Federal Trade Commission. Investigation of
a number of cases led to the discovery that in certain
trades there has grown up a practice of marking arti-
cles wnth prices far beyond what the goods are worth
■with the intention of offering them for sale at much
lower prices, thus leading the consumer to believe that
for a small sum he is getting an article worth much
naore than the price he pays.

The commission's decisions in such cases order
the manufacturers to cease the practice of marking
fictitious prices upon their goods, on the ground that
It is an unfair method of competition w4th other man-
ufacturers who do not resort to that practice and is
a deception upon the purchasing public.

News from Congress

{Continued from Page 11)

A despairing cry for help was broadcast to the
House by Representative Abemathy of North Caro-
lina, which State, he declared, would pay half of the
tax which Mr. Garner sought to impose. His appeal
was unsuccessful, for the House adopted the increase.

The only other change made in the tobacco sec-
tions of the* bill was the adoption of an amendment
offered by Representative Kincheloe of Kentucky,
under which tobacco growers or their co-operative as-
sociations are not to be regarded as dealers in leaf
tobacco in respect to the leaf tobacco produced by
them or handled by such association.

When the bilf comes up for final consideration in
the House, warning was given by Representative Sears
of Florida, an attempt will be made to secure reduc-
tions in the cigar rates.

Employment in Smoking and Chewing Tobacco Factories

Increases in January

Increased activity in establishments producing
chewing and smoking tobacco, but reductions in both
emplo>Tnent and wages in cigar and cigarette factor-
ies, is* shown for the month of January in a report
just issued by the Bureau of Labor Statistics. Both
branches of the industry, it is shown, exhibit a reduc-
tion in the number of employees as compared with the
same period of last year.

Reports from thirty-four chewing and smoking
tobacco establishments show 7,866 persons employed in
January, an increase of 8.4 per cent, over December,
when 7,259 were at work, while the payroll for one
week in January totaled $130,360, as compared with
$123,189 in the preceding month. Returns froni 165
establishments engaged in the manufacture of cigars
and cigarettes show a reduction of 5.3 per cent, in the
number of emplovees, 30,553 being at work in Jan-
uarv, against 32,256 in December, and 7.8 per cent, m
thew^eeklv payroll, which was $618,786 in December
and $570,295 in Januar>^ As compared with January,
1923, the chewing and smoking industry shows a re-
duction of 1.2 per cent, in the number of employees
and an increase of 4.9 per cent, in the weekly payroll,
while the cigar and cigarette branch shows a reduc-
tion of 4.5 per cent, in the number of employees and
one-half of one per cent, in the pavroll for one week.

Per capita earnings of workers ensraged in the
production of chewing and smoking tobacco in Janu-
arv were 2.4 per cent b'^lo-^ those of December and
6.2 per cent, greater than in January of last year,
while in the cisrar and cisrarette industry they were
2.7 r>or cent, below December and 4.2 per cent, above
January, 1922.

Bill to Prevent SpfllAig of Commissions is Proposed
Legislation against conunercial briben% which has
been unsuccessfullv urged during the past several ses-
sions of Congress, ^vill again be sought this year. Rep-
resentative Graham of Pennsylvania having introduced
a bill making briben' and other corrupt trade prac-
tices unlawful.

The bill prohibits the giving or offering of any
commission, monev, property or other valuable thing,
directly or indirectly, to any agent, employe or rep-

{Continued on Page 18)

Bi^^est Ci^ar Value

Strongest Advertising

None but a quick-selluig cigar can be
profitable to the distributor.

The quickest-selling cigar, of course,
is the one which gives the smoker the
most for his money.

And it's name is Cincol

Don't take our say-so. Listen to what
smokers say. Hundreds were questioned,
in all parts of the country. All said, in
effect:

"Cinco is better than the average ten-

cent cigar — and I save 25 per cent."

Since Cinco is the biggest cigar value
it deserves the strongest advertising — and
gets it. Cinco is the only cigar that has
ever had a continuous schedule of color
pages in the The Saturday Evening Post.
Cinco is the only cigar ever advertised all
year 'round in newspapers.

Cinco is the only cigar that offers so
much to its distributors.

Otto Eisenlohr & Bros., Inc., Philadelphia

Cigar Manufmchirers for Seventy-three Yeara

Londres
Conchas
Panatelas
2 for 15c

Cinco de Luxe
10c

Cinco Pocket Pack

(10 cigars)

75c

Cinconettes

(pack of 10)

25c

18

44th year

THE TOBACCO WORLD

March 1, 1^4

Afarch 1, 1924

THE TOBACCO WORLD

44th year

19

Economy in Manufacture

of cigars is absolutely imperative
at this time. What better way
to effect economy than by using
Porto Rican tobacco?

Tropical leaf of high quality, mild flavor,
rich aroma, and at prices which make
profitable cigar manufacturing possible-
all these you get in Porto Rican tobacco.

Let Us Tell You Why in 1921 it
was 15,300,000 Lbs. and in 1922,
25,883,000 Lbs.

LOOK FOR

THE GUARANTEE

STAMPS

If it's Good—

It*i
PORTO RICAN

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street
New York

Send for a copy "Tobacco Trade Note$"

/. F. Vazquez
Agent

Telephone
John 1379

News from Congress

(Continued from Page 16)
resentative of another as an inducement, bribe or re-
ward to influence his action in relation to the business
or affairs of his employer or principal, where sucn
business or affairs are in interstate commerce. Both
ffiver and taker of the bribe are covered by the bilL

It is provided that the fact that the giving or ac-
ceptance of commissions, money, property or other
valuable thing is customary in any business, trade or
oalling shall not be a defense in prosecutions under
the act. Immunity from prosecution, however, is pro-
vided for any person guilty of an offense under the
bill who shall first report the facts to any I nited

States district attorney. i j +« ^««

The Department of Justice has been asked to ren-
der an opinion upon the validity of the proposed leg-
islation and to make any suggestions which might tend
to strengthen it.

Petition to Reopen Mileage Book Case is ^^^^^^f,^
Reopening of the interchangeable mileage case has
been asked of the Interstate Commerce Commission
bv the International Federation of Commercial Trav-
elers' Organizations. In a petition asking for new
hearings in the matter, it is pointed out that he i^
come of the railroads has materially increased sine*
the subject was first brought up and that he net op-
erating income for 1923 was -substantially greater
than it was in any of the three preceding years, de-
Lite the fact that on July 1, 1922, the carriers were
require<l by the Commission to reduce all of their rates
substantially ten per cent.''

The petition points out that during the first six
months of 1922 the average num^r of passengers per
car for the United States was fifteen, and that one
more passenger per car would produce m gross an-
nuaf revenue an increase of $63,302^, or more thaii
enough to offset the loss of $60,000,000 which the rail-
1 oads declared would result from the use of mileage,
and that a substantial increase in passenger miles ^n
be accomplished without any increase m operating ex-

^'''"'- An interchangeable script ticket at a discount of
twentv per cent, or more," it is declared, ' will sub-
stantially stimulate and increase passenger trave, and
sud^^increase in travel will bring about additional rev-
enues more than sufficient to offset the loss in revenues
that would otherwise result from such a discount.

New Child Labor Law Being Considered
A report recommending the adoption of legisla-
tion providing for a constitutional amendment to be
ratified by the States, under which Congress w^U be
L^ven the right to prohibit child labor or to regulate
^Xlab^r,^^^^ be submitted to the Senate in the near
fu uVe by the Senate Judiciary Committee which toi
some weeks has been engaged |\ ^<>^«^?^':^t!oi^^^^^^^
various measures dealing with this subject which ha%c

been introduced in Congress. ^^^r^A«P

The resolution which the committee will propose
will amend the Constitution so as to give Congress the
poweT-to prohibit the labor of persons nnder the
age of eighteen vears, and to prescnbe the condition
of such labor.-' Under this resolution the pow
the several States is to remain unimpaired, except tha
tie (Si of State laws shall be suspended to t\u
exte^ necessary to give effect to legislation enacted
by Congress.

Selling &ster
andrfaster
every month
lis the taste
neighbor,

the taste !

Keep your eye on Chesteifield
Watch it forge ahead

20

44tli year

Say You Saw It in The Tobacco Wobld

March 1, 1924

.\rarch 1, 1924

Detroit News

{Continued from Page 10)

Furnitiiro (1tv last week and he had the window shop-
pers dumbfounded. His reproduction of the regular
size dresser, made of beaver board and electric hghted,
was one of his masterpieces. The panels of the dresser
drawers and tlio mirror was so arranged that flashes of
** Smoke 'ClianceUor' Cigars'' showed at different m-
ten-als. According to all reports ^'Chancellor'' oigar
sales showed a decided increase for the w^eek m all the
stores.

Diok Tobin, who for tlie past nine years has rep-
resented the Falk Tobacx»,o Company in the Wolver-
ine State, has resigned his position with the American
Tobacco Companv, which company now o\vn the old
Falk finn. Dick has accepted a position w^th the Con-
tinental Tobacco Company and w411 represent the new
firm in his old territory (Michigan), where he is well
know^n and has a big following in the tobacco industry.
The brands that Dick w^ill feature in the future are
''Barkino- Docr'» cigarettes, ''Barking Dog" tobacco
and "Dunhill" cigarettes. The Tobacco World and
the trade extend to Dick their l^st wishes for success
and prosperitv in his new position.

Chas. F Becker, of the Charles F. Becker Com-
pany, has rehmied from Tampa, Palm Beach and Ha-
vana, Cuba, where he and Mrs. Becker have been so-
journing for the past month.

Louis Altman, of M. Rodriquez & Company New
York N. Y., called on the trade here last week. Louis
expressed high approval of the business that was com-
ing his wav.

R T "Bob'» Ellis, of San Martin & T^eon, Tampa,
Fla made his bow to the Detroit retailers this week,
^vrith his new line. *'Bob'' said he was feeling fine and
dandv and that his friends had been ver>^ good to him
all alonc^ the route covered with his new line of high-
o-rade ciirars. "Bob" has many friends in the cigar
fraternity here, and T understand he made son^ good^
conneciidns m our city with the San Martm & Leon

line. ^, . ^

Steve Herz, of the firm of D. Emil Klein Com-
pany, Incorporated, manufacturers of the '^Emanelo
and' "Lawrence Barrett" brands, gave the city the
once-over last week. Steve reports his brands as dcv
ing nicely with all of his jobbers and special retail
accounts.

Al Smith (American Tobacco Company) ha s_ a ^
rived in the citv to take charge of State on the FalK
brands. The Falk products enjoy a biff sale and have
a wide distribution throuffhout the State. Al suc-
ceeds our old friend. Dick Tobin. who has resigned t^
accept another position. We welcome Al in our midst^
and extend to him our hearty congratulations for suc-
cess in his new territory.

E. W. Marlin, of V. Guerra, Diaz & Company,
Tampa, Fla., manufacturers of made-m-bond l^a
Mega" cigars, was on the list of visitors here laM

week

John L. McGuertv, representing Grosvenon Nich-
olas Company. Tncofporated, called on the Detroif
clubs and leading retailers last week with his line of
imported cigars.

Tom Powell, of Berriman Brothers, jmaKers or
"La Sinceridad." "Jose Vila" and "Don Cosme ci-
crars "'ave the citv ihe once-over last week. Tom says

he is meeting with fine success with his brands in the
various sections of his territory.

Fred Suss, of S. H. Furgatch & Company, New
York, N. Y., arrived in town last w^eek with his spring
line of samples of "Vega del Rey." Fred seemed to
be a little lonesome, owing to the fact that he missed
some of his old side-kicks, who had just worked our
io\yn. However, he was greeted with a very fine dis-
play of "Vega del Rey" cigars at Bert Johnson's, the
Detroit distributor of Fred's brands.

H. O. Webb, the "Dutch Master" booster of the
Consolidated Cigar Corporation, has been in our midst
for some time doing specialty work with the stales staff
of Claude E. Howell & Company, local distributors of
the Consolidated brands.

Jack Finn, of Philip Morris & Company, Limited,
lias returned from a two weeks trip through the Buck-
eve State. Jack reports "Philip Moms" and "Eng-
lish Ovals" as going over big in every section.

Ben Quartell, of Lubetsky Brothers Company,
manufacturers of "Odin" cigars, has been with us for
a few weeks looking over the condition «f^™s jvell-
advertised brand. The "Odin" cigar is distributed
in this territory by the National Grocery Company and
is enjoying a big "sale throughout the city.

R T "Dick" Payton, of F. Garcia & Brothers,
Incorporated, manufacturers of bonded clear Havana
cio-ars, was here last week, making the rounds of the
clubs and leading retailers. "Dick" says he is en-
vvying a very fine business on his line and that He ex-
pects^this year to be his greatest.

J M. Fleischman, representing Villazon & Coni-
panv,* signed The Tobacco Woi^d register last week.
J. M. savs he has no complaint to make regarding busi-
ness along the route just covered.

Yours truly,

'y%uu^ (^^^^^^

6 930000 LBS. P. R. TOBACCO SHIPPED TO U. S. IN

THREE MONTHS
According to "Comercio," a San Juan (Porto
Rico) Spanish-English monthly magazine, «\m^menls
of tobacco from Porto Rico for the three months Octo-
ber to December, 1923, inclusive, totaled 6,930,511

^^^\h'e shipments by months w^ere as follows:

October.

Stripped ^ 2,684.34 ^^

Stems, scraps, etc ^O-.^-^ „

Total 2,98!»,88l

NOVBMBBII.

TTn«trippod 20^.568 ;;

Strinned j,7JH,Vmu

Stems, scraps, etc ^^q ni u

Total 2,149,414

December.

rnstripped ^ aX^ "^

Stripped t^W -

Stems, scraps, etc 701 oi fi < *

Total l,7jn,Jlt>

Total for 3 moiHlis fi,930,5l1

Say You Saw It in The Tobacco World

CIGARS DECREASE IN JANUARY WHILE
CIGARETTES INCREASE

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
t'loni the statement of Internal Revenue collections for
the month of January, 1924, and are issued by the
Bureau. (Figures for January, 1924, are subject to
revision until published in the annual report.)

44th year

21

Products
Cigars (large)

Class A No.

Class B No.

(lass C ,No.

( lass D No.

Class E No,

Jan, 1923 Jan. 1924

208,937,195

138,558,000

201,841,712

7,927,688

1,918,791

201,469,597

106,264,823

186,325,241

8,134,814

1,829,333

Total No. 559,183,386 504,023,806

( igars (small) No. 52,146,000 49,141,800

Cigarettes (large) ...No. 1,799,364 1,806,189
Cigarettes (small) .....No. 5,349,771,046 6,256,783,973
Suutf, manufactured... lbs. 3,543,895 3,973,679
Tobacco, manufactured . lbs. 33,545,630 .34,217,046
Note: The above statement does not include tax-
paid products from Porto Rico and the Philippine Is-
lands. This information is shown in supplemental
statement.

Jan, 1923 Jan. 1924

m

Supplemental Statement

Tax-paid products from Porto Rico for the month
of January'.

Products

(igars (large)

Class A No.

Class B No.

Class C No.

Class D , ...No.

4,809,700

805,600

3,813,302

35,650

5,010,300

891,450

1,900,120

13,100

Total No.

9,464,252 7,814,970

Jan, 1923 Jan. 1924

Cigarettes (large) ....No. 197,500

Cigarettes (small) ....Xo. 42,000 41,200

Tax-paid products from the Philip2)ine Islands for
the month of January.

Products
^ iirars (large)

' IclSS a\ ............ a\ o.

( 'lass B No.

(lass O No.

(lass D No.

Chiss E No.

22,875,185
397,3^5
145,452

25

1,190

12,602,895

.359,640

188,238

800

31

>r^Ci

cofmagotu

.WD

P I^P E

OTtieitai Ww. IVmutlt * €0. iai»rontee the hi.wl of tl»i>
VV. 11. C. MiUittt |>i|»e4tt be ItAiwi tiMd« from tf«nuin<> Im-
|K>rt«Hl Hrinr and

^^fft^ifihe »tfi)» of said pipe i% hand cut mnl fHshion*«l
from MilijI vnli-anite

Mt in X|ttiip 9greeb that Wm. Den.uth k d».. ill ih*.

t.v>.»,i of ^i(t b.»« I rrMckiiiu or bnrniiijtj thr«>u«h. m h reMilt of
'^'^"* ''*fe*^ ^'t''''« t"«» yt «w from d«tf of imrrhav*.. will
npim*. ll|||,i|H', ,im,pl,'U.trefi^'chargr; Hiid tlint if the xlt-m
iMViiks <l(ti to Huy tniilt of mafefial, will replace fhr Mtrw. pii»-
vuUhI tlntiii i-iHuT tMsi* thr pipe is relnriKtl io
«ilh Ihi-v ptilii'v, tosi.MlHT \»ilh

iyi

IheC

f

luuiu* t>t ilerilcr

fn

onipaiiv
h

Mil Wlloll

fm/

The Insured Pipe that Insures Profits

The Biggest Protection Ever Given The Smoker
The Biggest Protection Ever Given The Dealer

It S O. big idcCl — ^ regular insurance policy packed with
each Milano Pipe, protecting the purchaser against hurning or
cracking of the l)o\vl or hreaking of the stem.

It's an idea so big that it woukl sell hundreds of thousands of
.Milano Pipes without a line of advertising — but were advertis-
ing it nationally to 10,000,000 people anyicay.

The advertising starts with a full page in color in March. The
I)iggest demand in pipe history starts with it. Order additional
Milanos from your jobber now^ — you'll need them — and urite us
direct, at once, for Insurance Policies to pack icith the Milanoi
\ou nozc have in stock.

Total No. 23,419,237 13,151,604 "jt^ a, W Ji> 6"

Ci-arettes (small) ....No. 180,730 16,053

Tobacco, ma imf act VI. . .lbs. 501 11

Xotk: Quantities of tax-i)aid i>ro(lucts shown in
ibove statements are iudicated by stamp sales re-
ported for the month.

WD

HMM

THATCHER RE-ELECTED PRESIDENT OF A. B. S.

At the regular annual meeting of the board of
'!i rectors of the American Box Supply Company, of
IH'troit, Mich., John B. Thatcher was re-elected i)resi-
dent of the company for the ensuing year.

A. Loeb, of K. Strauss & (V)mpany, leaf tobacco
'ioaler of North Third Street, was a visitor in New
Viuk Citv last week.

WM. DEMUTH & CO.

230 Fifth Avenue, New York

World's Largest Manufacturers of Fine Pipei

Qhc Insured Pipe

22

44th year

THE TOBACCO WORLD

March 1, 1924

^rarch 1, 1924

THE TOBACCO WORLD

44th year

23

A SOLEMN PROTEST AGAINST THE PROPOSED
INCREASED CIGARETTE TAX

To the Members of the House of Representatives:

In connection with the proposed increase m the
cigarette tax, we most earnestly submit for your con-
sideration the following:

Under the present tax rate of $3 per thousand
the consumer is already paying to the Government 6
cents upon every package of twenty cigarettes.

Fully 90 per cent, of the cigarettes sold are ot tne
type that is retaiUng at from 12 to 15 cents a pax^-
age of twenty, and which may be safely termed Hhe
poor man's smoke.'*

Thus out of the 12 or 15 cents, as the case may
be, paid for a package of twenty cigarettes, the Gov-
ermuent is now receiving 6 cents in revenue, and under
the proposed increase the Government will be receiv-
ing 8 cents per package.

Using four pounds of green tobacco, as it comes
from the farmer, for ever>^ thousand cigarettes, the
present tax rates amount to 75 cents per pound, and
with the additional $1 proposed by the recent amend-
ment, the tax will equal $1 per pound.

The average price that the farmer is getting tor •
his tobacco, according to the Agricultural Department
Reports, is slightly over 20 cents per pound. Thus
while the farmer is only getting 20 cents per pound
for his tobacco the Government is collecting (5 cents
per pound in taxes, and it is now proposed under a
liow amendment, to make it $1 per pound, five times
the amount received by the farmer for his tobacco.

This tax rate, the highest in the history ot tlia
country, was originally adopted as a war measure.
The war is long since over, but this tremendous tax
rate is still in effect. Surely the millions of consume
ers, as well as the hundreds of thousands of tobacco
farmers, not to speak of the manufacturers and deal-
ers, who have had every reason to hope for a redue-
tioii of this war emergency tax rate will look with pro-
found amazement at this attempt to increase their
Imrdens instead.

We respectfully ask, therefore—
Is it fair, in face of the public's .]ust demand for
ivlief from the war revenue taxation, to raise the poor
man's tax on his smokes to 8 cents per package?

In the light of the announced purpose of the pres-
ent bill to reduce the direct taxation of the man ol
small means, is it just to make liim pay back such
reduction, if not more, by indirect taxation.

Cisrarettes inav or may not be a luxury, but ii
they a?e a luxurv they are the only luxury that even
the poorest can "indulge in, and surely t<» make the
i)(,or man, who can afford to spend only 12 or lo cents
a dav for his twentv cigarettes, pay a tax ot approxi-
mately $30 a vear thereon, in times of peace, and when
the Whole country is .iustly looking lor relief from
the war tax burdens, can hardly l>e nustihecl.

It is claimed bv the advocates of the proposed in-
crease that at the present rate of consumption the m-
crcnisod hix rate will yield $60,000,000 of additional
revenue. But seemingly they have overlooked the
fundawiental fact that the additional tax rate will
necessarilv mean an increase in the price of cigarettes
of 2 cents* per package, and that the consumer may re-
sent paying 8 cents in taxes ever>^ time lie W^^
a package of cigarettes; and that this may lead to
such a curtailment of consumption as will reduce
rather than increase the Government's revenue, not to
sneak of the additional burdens upon the consumer
and the iniun^ to the industry including the farmer.

We most earnestly protest therefore against the
proposed increase.

Respectfully submitted,
Tobacco :Merchants Association of
THE United States,

By Charles Dushkind,
Counsel and Managing Director.

WEBSTER CIGAR COMPANY AGREES TO CEASE
USING WORD "HAVANA" ON ADVERTISING
MATTER AS WELL AS LABELS AND BANDS

At a hearing in New York City on February 15,
the Webster Cigar Company, through its attorney,
stated that they had ceasetl using the word '* Havana"
on all advertising matter as soon as their attention
was called to the fact that it was in violation of the
law, and the case of the- American Fair Trade League
against them was accordingly withdrawn. The defend-
ant's attorney made the following statement:

**I want to say this, your Honor, that the Web-
ster Cigar Company has acted throughout this matter
in entire good faith ; that as soon as its attention was
called to the fact that a claim was being made that
it was violating the law it gave no further orders for
the alleged ollending labels and advertising matter,
but instead gave orders that changes should be made
so that the objectionable words ^Habana' and * Stand-
ard for Over Fifty Years' should be eliminated, and
we have presented the District Attorney a number of
ncAV labels which are already in circulation, and as
rapidly as our old stock of labels and advertising mat-
ter shall be used up it will be replaced by matter to
which no exception can be taken by either the District
\ttornev or the American Fair Trade League. Fer-
iiaps 1 ought to add that this word 4Iabana» is used
very freelv bv tobacco companies and cigar companies
which do not make absolutely pure or clear Havana
cigars. It has grown up almost as a usage or prac-
tice and was merely followed by the defendant, ihey
did not originate it; they went into it iimocently, and
now that thev find that any exception is being taken
to it thev are Jioing to get out of it as rapidly as pos-
viiile because we want to co-operate with the Amer-
ican'Pair Trade League and the District Attorney m
seeing that competition in this merchandise is tan

and clean." ,^ ^ , ., ^

Assistant District Attorney ]Max Salomon, ^^l n
has had charge of cases l>efore the Commercial i rauds
Division of the Court of General Sessions, gave out
the following statement:

''The outcome of this case is of great importance
to everv tobacco smoker. Among other things it a1^
III ins the TJrinciple that the consumer can look to the
law to protect the quality of his tobacco .pist as it pro-
tects the quality of his food and his clothing ri-
cigar smoker certainly has a right to demand that th^
courts restrain manufacturers from misrepresenting,
the quality of their goods.

''Many cigars manufactured from low gradi.^
of domestic and other tobaccos, some of which con-
tain onlv a small percentage of Havana tobacco a ^
labeled 'Havana/ '^lild Havana,' and ^Havana Ble d
While the majority of manufacturers now label the.,
cigars fairlv/some use trade terms which, howevei
well under..tood they may l>e in the trade, mislead tl^^
smoker. Ever>^ lover of good cigars will repice in tli
success of the Commercial Frauds Branch o^ «ie Cou
of Oeneral Sessions in bringing bis important ca.^
to a settlement consonant with fair trade practices.

Business Building

(Continued fvom Page 14)

thought of the time after tomorrow. For this pros-
perity talk seems to have stirred up the fighting blood
of many business houses. They are going to get all
they can while the getting is good.

This makes it necessary for you to change "that
easy feeling," and highly resolve that the wrecking
crew aiirt going to get you. Keep your business up-
to-date, read Business Building for pointers, refine
your business in every detail, and Prosperity may not
only smile, but may laugh right out loud as he passes
your door.

•

■^^MB a^^MB w^O^m

CJ3 CJ3 Cj3

A word to the ambitious only.

Now there is LaSalle University, out in Illinois.
Teaches advanced business and such, by mail, and has
thousands of pupils all oyer the world. Seeks to
awaken ambition and enthusiasm, as well as impart
business knowledge. Doing a great work. Here is
what it said last month :

"We believe in the magic of training. We be-
lieve a trained man is entitled to sure and great re-
wards. W«e believe the greatest thing one man c^n
do for another is to awake his sleeping ambition, to
fire his imagination with the golden possibilities of the
future if he \\tII train and prei)are.

"We believe that the greatest thing a man can
do for himself is to keep the fire of desire burning
clear and bright, to inspire him to use every talent,
every power to win his advancement into worth-while
positions.

"AYe believe in the triumph of the man who vi-
sions a great future for himst'lf, who trains for the
journey, and who cannot be persuaded to delay or
(juit by attractions on the way or by obstacles in the
])ath. We believe in the man who says 1 can — I will,
and that he will some dav say, T can ami I did."

PViend Ambitious ^Fan, get the joy of life, and
the love of work in your system, cultiyate enthusiasm.
There are great days ahead of us. Life is going to
be full, and rich, and joyous to those who fill their
minds with the desire to get the best out of it.

EARLY FEBRUARY WEATHER UNFAVORABLE

FOR PORTO RICAN

For the week eiidinsj: Saturday, February 2, a bul-
letin from the United States Department of Agricul-
ture, Weather Bureau, to the (loyernmeiit of Porto
Rico Tobacco (luarante Agency, says:

"Precipitation averaged (i..^*> inch, less than half
of the normal amount. The deHciency atYected all sec-
tions but was greatest in the South and West areas.
The temperature was below normal Xoitli ot* the di-
vide and above normal in the South and West. Weather
conditions caused further losses to the phintations of
tobacco in many places."

Marshall Field
Cigars

Distinctive Quality

HOWARD F. PENT

PRESIDENT

The Goraza Cigar Co.

SEVENTH AND CHERRY
STREETS

PHILADELPHIA, PA.

WAITT & BOND

Bl

ac

J^stone

CIGAR

Havana

Filler

jibsolUfWtp!

24

44th year

Say You Saw It in The Tobacco Wobw)

March 1, 1924

DuPo

A BETTER
CIGAR

for lOc

99

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

"BEST OF THE BEST

if

""•""•"- "' A. SANTAELLA & CO.

Office, 1181 Broadway, New York City

FACTORIES: Tampa and Key Wt^, Florida

/ftembcre at tbe In^uettij ate cotDiallis invitcD wbcn In
pbilaoelpbta to malie tbe otnces ot

tCbc Itobacco TIHlorl^

tbett beaOquartete, ano to mahe uee ot out eetvicee
tn ans anb all waB0. f ot contetencee a ptlvate otnce
will be placeb at tbeit btapoaal, tt besiteb. Wemcmbet
tbe i^bte00, 236 Cbeetnut Stteett pbllabelpbta, pa.

INCREASING ONE'S SALES QUOTA
By Bruce F. Richards

1. Always make positive suggestions, carefully

avoiding negative ones.

• • •

2. Be thoroughly sold on the proposition your-
self whidi you offer, or you cannot expect to interest,
convince and sell your prospect.

• • •

3. Bememher that the honorable American busi-
ness man is the peer of any king, and that he has noth-
ing to fear and no reason to be over-awed by any-
one.

• • •

4. Appreciate fully the value of Good Will which
is based upon reliability and friendliness.

• • •

5. Make adequate preparations for successful sell-
ing effort, by starting on time, by having your sales
methods in hand, bv being physically fit, and by know-
ing when and how to start, and when and where to
stop. ^ ^ ^

6. Do not make the mistake of bombarding your
prospect with all of your arguments, at first. Instead
of that know w^hich ones to hand out in the beginning,
and which ones to reser\^e for the final effort in con-
cluding the sale.

7. Hold in mind a mential picture of yourself as
earnest, interested and successful in the sales effort m

which you are engaged.

• • •

8. When you find that in spite of your best efforts
you have failed and you are beginning to wonder if
you have the right proposition after all— take your-
self immediately in hand and re-sell yourself on the
business you are doing. The man who never re-sells
himself is bound to get flabby and loose in his argu-
ments.

• • •

9. When a run of poor business overtakes you, it
is high time to roll up your sleeves and spit on your
hands, figurativelv speaking, and to say:

**See here. White Boy, I'm disgusted with you.
Go to it, and show 'em what you can do!"

You 11 win!

• • •

10. Learn to recognize the moment when the sale
is actuallv made, whether the prospect acknowledges
it or not. Then govern yourself accordingly.

• • •

11. Study what the needs— the actual needs of the
prospect are, and then show him that you have what
will meet those needs adequately and thus prove ot
real benefit. ^ ^

12 Keep a private record of the results ^tt arc
gaining, and then hold yourself to increasinsr those
results slowlv, perhaps, but steadily nevertheless Al-
ways be prepared to report progress. This will in-
sure success.

SCHUBERT CALLS ON NEW ENGLAND TRADE

"Robert Schubert, of the leaf tobacco firm of Rob-
ert Schubert, Company, Maiden T>ane, New York City,
is visiting the trade in the New England States.

March 1, 1924

Say You Saw It in The Tobacco World

44th year

25

Yfmrl^'fr^\ty(ii\ty%\^frlf^frv^^^^^^^

YUL

RELIABLE FIRMS OF

YORK, PENNA

"When you know your goods are right, stand firm be-
hind them and push them along, let the world know about
your product, advertise the fact and get the results."

H. G. BLASSER & CO.

PACKERS AND DEALERS

Leaf Tobacco

FANCY FLORIDA and GEORGIA WRAPPERS

Stripped and Booked PennsjlTania and Ohio Tobacco*

Samples and quotations cheerfuilg submitted

Robert Schubert Co.

124 MAIDEN LANE, NEW YORK

SUMATRA and HAVANA

York Office, Queen and York Streets

C. S. GABLE

CIGAR MANUFACTURER

Main Factory and Office, Queen and York Sts.

Branch Factories : Strinestown, Pa.; Jacobus, Pa.

Maker of "FORUM" Mild Havana Cigar. "DOUGLAS FAIR-
BANKS/' "CERTIFIED CHECK" and "HAMILTON FISH"

C. H. Plitt Cigar Co.

MAKERS OF

''Casilda" Cigar/' 10c and up
"20th Century/' 8c "New Century/' 8c

CIGARS OF QUALITY .

gllUJaUJllVJItUJIiUJIil7JltLffliLffltyJtLglt^

York, Pa., February 28, 1924.

AST week York had the pleasure of supporting
two Automobile Shows — can you beat that!
In a city of fifty thousand, to have two trade
shows running at one and the same time, is
going some. Personally, we always thought that no
trade was big enough to support two camps — and cer-
tainly more real good can be accomplished for the
trade in general if all in the trade work together in
perfect hannony. Yet in spite of the inclement
weather of the w^eek, both shows seemed to draw good-
sized crowds.

At the County Automobile Dealers' Association
show the Jay Bee Animated Advertising Company
had one of their automatic machines on display and
ttiat booth certainly drew the interested crowds.

In order to make the signs doubly attractive, sev-
eral prizes were offered, as an inducement to get the
people to read all the different signs on the board
(there being twenty-four different trades and firms
represented on it). First prize was a two hundred
dollar outfit DeForest radio set. We are glad to re-

port that among the winners of attractive business
cards our own Tobacco World card drew down one
of the prizes, which in this case was a large box as-
sorted sizes, from panatela to celestials, **El Po-
DERso*' cigars, a smoke fit for a king. This was w^on
by Mac, of the York Gazette-Daily (Around-the-Town
man).

At a recent meeting of the Y^ork County Cigar
Manufacturers* Association there was some talk of
holding a tobacco show in York some time this year
and it was decided to have the idea discussed more
thoroughly at the next meeting.

These trade exhibitions cannot help but have busi-
ness-stimulating effect on our trade and w^e certainly
hope this idea will be can-ied out.

The Fix-Heynie Cigar Company have all of their
factories busy on the **New York Hand Made*' cigaT;
This firm operates several large-sized factories, (rf
which two are located in York.

C. S. Gable reports trade conditions satisfactory

on his line of cigars.

(Continued on Pd^e M^

26

44th year

THE TOBACCO WORLD

March 1, 1924

Tobacco Merchants' Association

Registration Bureau, LwI^Sl cIty

Schedule of Rates for Trade-Mark Services

Effective April 1. 1916.
Kegistratiou ^see Note A),
Search (see Note B).

Transfer,
Duplicate C ertificate.

l.o(f
2.00
2.00

Note A— An allowance of $2 will be made to members of the Tobacco Mei
chanta' Association on each registration.

Note B— If a report on a search of a title necessitates the reporting of more
than ten (10) titles, but less than twenty-one (21), an additional charge of Une
Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty
(20) titles, but less than thirty-one (Jl), an additional charge of Two L>.o »ar»
($200) will be made and so an additional charge of One Dollar ($1.00) will be
made for every ten (10) additional titles necessarily reported.

February 20, 1924.

REGISTRATIONS

HAVA FAVORITE:— 43,680. For cigars.

Ibach & Rader, Inc., Newmanstown, Pa.
MAH JONG:— 43,682. For smoking pipes, cigar and cigarette

holders. February 21, 1924. Kaufmann Bros. & IJondy. New

York, N. Y. , r^ u

GENERAL DA WES :— 43,685. For all tobacco products. Feb-
ruary 20, 1924. The Moehle Litho. Co.. Inc.. Brooklyn, X. Y.

GENERAL HENRY T. ALLEN :— 43,686. For all tobacco prod-
ucts February 20, 1924. The Moehle Lilho. Co., Inc., Brook-
lyn, N. Y.

ALMIRAL GREFVE B. B. VON PLATEN:— 43,687. For all
tobacco products. February 25, 1924. Axel L. Ihorsen,
Chicago, 111.

COVERED WAGON:— 43,688. For all tobacco products. Febru-
ary 25, 1924. American Box Supply Co., Detroit. Mich.

FLOR DE UN DIA:— 43,677. For tobacco. February 9, 1924.
John B. Viegas. New York, N. Y.

LEHIGH BELLE: — 43,678. For scrap tobacco. February 13,
1924. The Clark & Snover Company. Scranton. I'a.

DALES IDEAL: — 43,679. For stripped tobacco. February 13,
1924. The Clark & Snover Company, Scranton, Pa.

ME-LACTA: — 43,662. For all tobacco products. January 31,
1924. The Moehle Litho. Co.. Inc., Brooklyn, \. Y.

SANITARY SWEETS :-^3,663. For cigars. January 30. 1924. W.
J. Xeflf & Co., Red Lion, Pa.

DR. CHARLES HERBERT LEVERM ORE:— 43,664. For all to-
bacco products. February 5, 1924. American Litho. Co.. Xcw
York, N. Y.

CHARLES HERBERT LEVERMO RE:— 43,665. For all to-
bacco products. February 5, 1924 American Litho. Co., Xev."
York, N. Y.

CARLOS LOPEZ:— 43,668. For all tobacco products. February
6, 1924. Hey wood, Strasser & Voigt Litho. Co., Xew York, X. Y.

NATIONAL FINANCE:— 43,670. For cigars, cigarettes, smok-
ing and chewing tobacco. February 4, 1924. Fred E. Druck &
Co., Dallastown, Pa.

BIRTH-OF-NATION:— 43,67L For cigars. February 9. 1924. M.
H. Sevis & Son. Springvalc, Pa.

SAHARA: — 43,672. For smoking pipes. February 7, 1924. Su-
perior Pipe Co.. Inc., Xew York, X. V.

PALAMAC:— 43,673. For cigars. February 11, 1924. Kl Pcr-
fecto Cigar Mfg. Co., Palatka, Fla.

TRANSFERS

EL PROTECTOR:— (U. S. Tobacco Journal). For ^fars. Regis-
tered February 13, 1886, by Geo. S. Harris & Sons, Philadelphia,
Pa. Transferred by the American Litho. Co., successors to Ge<^
S. Harris & Sons, to Schwab Bros. & Baer, Inc., Xew York, >r.
Y., February 1, 1924.

CUCA: — (U. S. Tobacco Journal). For cigars. Registered Feb-
ruary 23, 1886, by M. Alvarez, Xew York City. Transferred to
Amo, Perez & Co., Xew York City, and through mesne transfers
acquired by A. Amo & Co., Tampa, Fla.

BOUQUET DE BODA:— 14,146 (U. S. Tobacco Journal). For
cigars. Registered March 7, 1892. by Witsch & Schmitt, Xew
York City. Through mesne transfers acquired by the La Boda
Cigar Co., Chicago, 111., and re-transferred to the Don Xieto
Cigar Factory. Chicago, 111.. February 4, 1924.

FREE WILL:— 33,142 (Trade-Mark Record). For cigar.s ciga-
rettes and tobacco. Registered Xovember 7, 1907, by J, Englan*
der & Co., Xew York City. Transferred to Ignatz \Viedef|
Brooklyn. X, Y., December 3, 1923, and re-transferred to Petre,
Schmidt & Bergmann. Xew York. X. Y.. December 4. 1923.

ATTRACTO:— 15,512 (Tobacco World). For cigars, cigarettes,
cheroots, stogies and tobacco. Registered February 24. 1908, by
A. F. Muehlhauser, Quakcrtown, Pa. Transferred to A. F.
Muehlhauser, Inc., Quakcrtown, Pa.. Fchruarv 5, 1924.

EL COMEDOR:— 15,384 (Tobacco World). For cigars. Regis-
tered May 21, 1907, by A. F. Muehlhauser, Quakcrtown, Pa.
Transferred to A. F. Muehlhauser, Inc.. Quakcrtown, Pa., Febru-
ary 5, 1924.

THOMAS MAY PIERCE:— 23,970 (Tobacco World). For cigars,
cigarettes, cheroots, stogies, chewing and smoking tobacco.
Regisiered February 23, 1912, by the Penn Cigar Mfg. Co., Phila-
delphia, Pa. Through mesne transfers acquired by A. F. Muehl-
hauser, Quakcrtown, Pa., and re-transferred by A. F. Muehlhau-
ser, Inc., Quakcrtown, Pa., February 5, 1924,

Rtolo:— ly,lOj virade-Mark Re.ora). For cigars. 24,610 (Trade-
Mark Record). For cigarettes, little cigars and tobacco. Regis-
ttrcd May 5, 1898, and May 10, 1901, respectively, by Jacob Stahl,
Jr., & Co.. .\ew Vork City. Transferred to Esther Korn, New
York City, February 3, 1923, and re-transferred to Martinez Ha-
vana Co.. Xcvv Vork. X. Y., F'ebruary 19, 1924.

ST. KECilS: — 6645 (Irade-Mark Record). For cigars, cigarettes
and tobacco. Registered by Ihurber, VVhyland & Co., February
21, 1890. (Conortons Tobacco Brand Directory.) For cigarettes,
cheroots, cigarros and tobacco. By Jacob Stahl, Jr., & Co., in
1903. 27,363 (Trade-Mark Record). For cigars, cigarettes and
tobacco. Jacob Stahl, Jr., & Co., October 7, 1902. Through
mesne transfers acquired by Esther Korn, Xew York City, and re-
translcrred to Martinez Havana Co., Xew York, N. Y., February
19. 1924.

MELIT A:— 12,287 (Tobacco World). For cigars. Registered
March 5, 1898, by Chas. H. Voigt, Philadelphia, Pa. Through
mesne transfers acquired by the Bennett Cigar Co., Philadelphia,
Pa., and re-transferred to Gus M. Bennett, Philadelphia, Pa., Feb-
ruarv 21. 1924.

EDITH MASON:— 12.289 (Tobacco World). For cigars. Regis-
tered March 5, 1898, by Chas. H. Voigt, Philadelphia, Pa.
Through mesne transfers acquired by the Bennett Cigar Co.,
I'iiiladclphia, Pa., and re-transferred to Gus M. Bennett, Philadel-
phia, Pa., February 21, 1924.

CORRECTED PUBLICATION

PALAMAC:— 43,681. For cigars. Registered February 11, 1924,
by Walter McXallj', Palatka, Fla.

CROWN PIPE REPRESENTATIVE TO VISIT U. S.

CUiarles Maas & Company, Ltd., manufacturers of
I ho celebrated ** Crown" pipes, of London, Eng., an-
iioun e that tlieir representative A. J. Ellis will arrive
in this country about the second week in March and
will vi.sit the larger cities and towns in the interest of
the "Crown," ^'London Made," '*Briar" pipes.

The Charles ^iaas Company is one of the pioneers
of tlie smoking pipe business in the British Isles, being
cstal)li.shed in 1878.

Owing to the success and growih of their business
in the British Isles tliey feel confident that their goods
will find a ready market in this country, as it appeal's
that the demand for the type of goods in the United
States is similar to that of Canada, and their sales
in that country have increased enormously during the
past year.

York County Notes

(CoiiitiHHrd from Page :^5)

H. L. Etter & Son, jobbers, liave recently taken
em the **Dkpeni>o" cigar in several sizes. This brand
is manufactured by tlie Associated Cigar Manufactur-
ers, a Reading, Pa., concern.

Young & Busser are making a drive on their pri-
vate brand cigars, *' Pride of York," and are covering
the county with posters. This is an honest-to-good-
ness eight-cent cigar of merit and they are building
up a nice trade on it.

Lloyd P. Myers, jobber and distributor for the
**York Imperial^ ' and ** Keen Kutter" cigars, has re-
^ntly added the "Thomas Nelson'* cigar, an eight-
cent proposition made bv H. J. Roth, McSherrystown,

Pa.

Saylor Brotbcrs, West Market Street jobbers, re-
port business good on the numerous brands that they

distribute.

JAY BEE.

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigmn

The WOODEN package is the retainer of
AROMA from Factory to Consumer

Th« Buckley Gifmr Box Co
24 ViiM St,
DESHLER, OHIO.

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

J

Bey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WBSTBRN KBPRBSBNTATIVB:

PAUL PIERSON
139 North Clark Street, Chicago, III.

Cigar Labels, Bands and Trimmings
of Highest duality

OSOAH PAftBACH, Pnc&.

U.A.VOiCC,Si»r. aCadLMMMAM

IPASBACH-VOICE

.^^LITHOGRAPHING CO.inc.^

J{r,t [ithographers

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGMLABELS- CIGAR BANDS

CFGAR BOX LABELS
BANDS AND ADVERTISING

W YORK

The Standards of Americw

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maecebops — X.app««j — High ToaMs
Strons, Salt, tXttf e«f and Plain Scotcha

MANUPACTUIUO lY

CEMta W. KLNE CO., HI Fifth kit., Htw Ywk

PerfectLithography

American T?ox S"£Piy C®:

3309 Russell Street

Coimw of Graitot Street

Detroit. Mick.

Exclusive Sellinu Aients For

THE CALVERT LITHOgSaPHING CO.

siycci 1S70

CIGAR BAUDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributois for New Model Cigar
Banding Machine for Ungummed Bands

f

CAN NOW GET

DILL'S BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.
RICHMOND. VA.

MICH GRADE
SMOKING TOBACCCk

u

GROWERS

(1

AND

PACKERS

Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

||«lllll,;i' iiltll.llillWIiUlllirilltlil' iinHMiWW

n

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

iiiiii«iiii;iiii«iHiittiitmtiw

y

AMERICAN SUMATRA TOBACCO CO.

131 Water Slr<

New York City

After all
nothing satisfies like'

a fiood cigar

"S^^^t*^

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Sepsurator
that really do^ separate

vytHm ^r ^99rip%W9 matter
mntl n««tf price

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Iwenty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Write f0r Mtmptm ««tf prge^

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

iiiinniiiiiiiiiiiiiHTfni

iiniiiiiiiiiiiiiiimiiiimiiffT

PUBLISHED ON THE ISJAND IBiaOFEACH MONTH AT 236 CHESTNUT ST. PHILA.,PA.

<»-itr

March 15, 1924

Say You Saw It in The Tobacco Wobld

44th year

n

TAe Best Cigars are

packed in

WOODEN BOXES

After all
nothing satisfies like"
a good cigar

I

LJ

|QJ

Where All the World
Will See and Read

At one of the busiest corners of the country,
diagonally across from the Pennsylvania Hotel, and
one block from the Pennsylvania Railroad Station,
dominating both populous 34th St. and busy Seventh
Avenue this illuminated sign will t/^ the world:

"After all nofMng Satisfies

JJ

D

Lilie a Good Cigar

and that

The Best Cigars are packed ki

WOODEN BOXES

MANUEL

10 cents and i^

A BULWARK
of BUSINESS

— because it

holds

customers

Manuel will
make m
definite
buainesa
for you

YOU want to sell a cigar that does three

things: First, looks good; Second, tastes

right; Third, satisfies. In Manuel, we make
just that Idnd of Cigar.

Manuel is building business for dealers every-
where. Always popular, its fine quality and
perfect condition are increasing Manuel Sides by
large percentages every month.

What Manuel is doing for other dealers, it will
do for you.

A GIGAK OF RARE EXCELLENCE

MANUEL

CIGARS

ALLEN R. CHESSMAN'S bONS Qgar Manufadurtn Philadelphia

•

WAiri' & BOND

Blackstone

CIGAR

Havana

Fitter

Jibsottrtety!

1

^^-^

SAN FELICE

2 f<^r /J-C

^ EL VERSO

THE DEISEL-WENNER CO.

Makers

UNA, OBIO

Gtl the Utmost in Advertising

lvalues

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
They help tell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

The nvw
La T08ELLA

BUDDIES-lOc

Si¥eet at a nut
Smooth at velvet
Mellow at moonlight
But atway MILD !

ato««ky

».•.*.

UiaSEUiA

44th year

Say You Sckw It in The Tobacco World

March 15, 1924

:\rarch 15, 1924

Say You Saw It i» The Tobacco World

44th year

A KAUFFMAN £ BRO Inc

ESTABLISHED

YORK. PA

MANUPACTUREOS OF

1693

CKAR BOXES

gi

AND

CIGAR BOX
LUMBER

WE SPECIALIZE ON

COLD LEAF WORIC

"BEST OF THE BEST

»9

^^^^^L^ A. SANTAELLA & CO.

Office, 1181 BroMlway. New York City

FACTORIES: Tampa and Kty WtH. Flartda

tobacco merchants association ^,4^^0|^^

OF UNITED STATES '^4mMH>

JESSE a. BLOCH, Wheeling, W. Va ....President

KlARLESJ. EISENLOHR. Philadelphia, Pa Ex-President

WILLIAM BEST, New York, N. Y Chairman Executive Committee

IIAT. GEORGE W. HILL, New York, N. Y Vice-President

CEURGE H. HLMMEL. New York, N. Y Vice-President

iULIUS LICHTENSTEIN. New York, N. Y Vice-President
[. H. SHELTON, Washington, D. C Vice-President

WILLIAM T. REED, Richmond, Va Vice-President

HARVEY L. HIRST, Philadelphia, Pa Vice-President

ASA LEMLEIN. New York, N. Y. ■•■y': ...-Treasurer

CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director

Headquarters. 5 Beekinan Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. ». SPALDING, Cincinnati. Ohio Vr:"o"*-J!«I

CHAS. B. WITTROCK, Cincinnati, Ohio Vice-President

GEO. E. ENGEL, Covington, Ky I"»'1^5!

Wll. S. GOLDENBURG, Cincinnati, Ohio .....Secretary

THE WATTONAL CIGAR LEAF TOBACCO ASSOCIATION

JOSEPH MENDELSOHN, New York Oty President

A. W. KAERCHER, Chicago, III .....,,,.„..,...,.... .Vice President

W. S. FULLER, Hartford, Conn ....«,.„.,,.•»«♦...„»*,#••. ...Treasurer

JEROME WALLER, New York City .„,„*„,».«,»..*•»».»«*»••.■•*•••... Secretary

TOBACCO SAtliMlPt

mum 09 AMSRTC^

SIDNEY I. FREEmAcv »«»»(r».. .»«»•.•••».♦•#•***••.••••*••••»•••■•. •••;«"'P''*'*"*^*
JACK ECKSTEIN ..»*»#»».»«»*"»•»#»**.•<.♦»##•••»•*. •••..••«.»»...ist Vice-Presioent
SAM. FORDIN ..........2d Vice-President

IM0 RIEDERS, aoO West 118th Street, New York City Sccretuy

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

SAMUEL WASSERMAN Vice-President

ARTHUR WERNER. 51 Chambers St.. New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
making nifty show cards and price tickets. Absolutely new. Address
Box 451, care of "The Tobacco World."

BUSINCSS OPPORTUNITY

MODERN EQUIPPED FACTORY. Desirably located, State of
Pennsylvania. Steam heated. Capacity 100,000 minimum, 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on inquiry. Address Box 454,
care of "The Tobacco World."

WANTED

WANTED— A POSITION AS SUPERINTENDENT. Twenty-
seven years of experience as a manufacturer of cigars; hand,
mold or suction. A man that knows how to get results. Address
SuDcrintendent, care of "Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories, capable of starting chain of factories; will be open for
position shortly. Address Box Z, care of "The Tobacco World,"

The Tobacco World

Established 1881

VOLUME 44

MARCH 15, 1924

No. 6

T()BAC((> WORLD CORPORATION
Publishers

llobart Bishop Hankins, President and Treasurer
Gerald B. Hankins, Secretary

Published on the 1st and ISth of each month at 236 Chestnut Street,

Philadelphia. Pa.

Entered as second class mail matter, December 22, 1909, at the Post
Office, Philadelphia, Pa.^ under the Act of March 3, 1879.

PRICE: Inited States, Canada. Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50,

MiiimiiiiiHmHwtmwiwwHmMimHiiiHMiiiiimMtMW iimmiMiiiiiiiiiiw iiibhwiiiii—iihiiiiiiii

'S

Natural bloom

QUALITY CIGARS

lumiiJiiii mil rmnn-T'"" "' " — •—"""■■""■■""■"——■■""■*■—■*"*»

HM»IWHHtHtW|i|'l*|IIHIIIIWmniHIIW»*l

WMWWMWWtMIMHIMIMlH

OUB HIGH-GRADE NON-EVAPORATING

CIGAR FLAVORS ^ ^

Mak« tobacco iii«Kow and amooth in charactar
and Impart a moat palatable flavor

Wafm FOR SMOKING iRd CHEWING TOBACCO

Writa for Llat of Flavora for Special Branda
BBTUN. AIOMATIZEB. BOX FLAVOKS. PASTE SWEETENEM

FRIES & BRO., 92 Reade Street, New York

TOASTED

^ ^ who bav« ^^^
^6c !!««"•

Here are some of the new-style
Lucky Strike advertisements
now appearing in newspapers
tiirougliout tlie country — tliey
win friends wlio never ciiange
from tlie brand that never
changes.

t€

IT'S TOASTED

99

6

44th year

Say You Saw It in The Tobacco World

March 15, 1924

— made good with jobbers and retailers because

it made good with smolcers everywhere.

CONGRESS CIGAR COMPANY. Philadelphia

hA PAIalNA

CIGAR

IT'S ^VA WRAPPED

The Far-Vbioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E BAIR & CO.

HANOVER

PENNA.

"Quality Cigar Box Manufacturers For More than Fifty Years"

PACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MOPHLS TO CHOOSE: FROM

Model "A" without top lever, lor 50 cigars - $ 5.00

Model ''B-1" widi top lever, for 50 cigars - 10.00

Model ''B.2'' with top lever, for 100 cigars - 12.50

Model **C* with top lever, for bundles of 100 - 16.00

All pacXtrs urt adUustablt to ang standard sige box.

Pulte-RorrecK MacKine Co.

GRAND RAPIDS, - - - MICHIGAN

I

LOOK FOR

THE GUARANTEE

STAMPS

68%% in one Year!

At a time when cigar production
remained almost stationary, ship-
ments of Porto Rican tobacco to
the United States increased 68% % !

In 1921 • . 15,330,000 Lbs.*
In 1922 - - 25,883,000 Lbs.*

'Llltures from Dept.of Commerce Year Book, 1922, recently i^ed.

The judgment of cigar manufacturers
is plainly indicated

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

It's Good

bectue lt*i

PORTO RICAN

i36 Water Street / F, Vazquez Telephone
New York AgerU John 1379

^nd for free copy "Tobacco Trade Noies"

imiiintsisrisssaas 531188 iaimiimn»»er888«»«««»nim»m,,,,, a,, ,,„,,,,,,,,,,,^^^^^^-;

Volume 44

THE TOBACCO WORLD

Number 6

EtfUbliahed
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPfflA, MARCH 15, 1924

Foreign $3.50

value.

OODWILL in business usually figures as a
more or less vague asset but it may be of
some interest to the trade to contemplate
some of the factors that contribute to its

Last September a friend purchased for us a stand-
ard article manufactured by a firm of national repu-
tation. Through our own negligence the article was
broken. We immediately sent it for repair to the local
branch office. The part to be replaced would cost about
twenty-nve cents, and the time required would not l^e
more than half an hour. It was accepted for repair
but later we were advised that the sale could not be
traced, and that they would have to have the name
of the dealer who sold it. It so happened that the
article was purchased by the resident of a western
city, and he did not remember where he bought it.
However, there was no question as to the article be-
ing a legitimate product of the factory referred to.
We were willing and expected to stand the repair ex-
pense. The part was returned for repair early in No-
vember and in March we are still writing letters
about it.

The good will of this company, as far as we are
concerned, is nothing.

Last December we purchased a gw)d pipe of
standard manufacture. A couple of weeks ago our
small daughter wante<l to see liow the pipe was put
together and being unable to loosen the bit, broke it
oft* in the pipe.

We happened to be in the city where the pipe
manufacturer maintained headquarters and so we
called, explained what had happened and asked to have
it repaired, at our expense, of course. There was not
<i second wasted in questions or quibbling. We were
invited to choose a new pipe immediately so that we
would not be inconvenienced, and in fact we were
nrged to select a new pipe. We declined, however, as
our own pipe was ** broken in.'* About a week later
our old pipe was returned with a new bit, and an in-
voice marked ** gratis."

We have told the dealer where the pipe was pur-
chased, of our experience, and the firm has two en-
thusiastic boosters today.

The dealer has more confidence than ever before
ill this particular line of pipes, and does not hesitate
to add his personal guarantee to the printed guar-
antee that comes with the pipe.

And as for ourselves it is one of life's pleasures
to use and recommend the merchandise of manufac-
turers who are so absolutely earnest in their desire
to establish and maintain good ^vill mth their cus-
tomers.

In the case of the first experience cited, the firm
is rated in millions and the product is one of the best
on the market, but as far as we are concerned their
gcMMlwill with us registers zero.

Our experiences are not out of the ordinary and
we think that our reactions to them are human, and
as such are worthy of contemplation and considera-
tion by everj^ man.

Study and practice the right way to build ** Good-
will.»'

tj3 Cj3 CjJ

HE National Board of Fire Underwriters have

just issued a report stating that the fire losses

last year exceeded by millions the amount of

the nation's personal income tax receipts.

The careless smoker is held responsible, ac^oid*

ing to the report, for the greatest number of fires cans*

ing losses aggregating $25,776,951.

Probably the lighted match carelessly tossed away
does cause a large number of preventable fires, but we
have never been convinced that the lighted cigar m
cigarette is responsible for even half the conflagrationt
blamed on them.

Whenever there is a fire of undetennined origin,
the newspapers usually blame it on a cigarette. Wi
do not know whether the underwriters derived the ba-
sis for their reports from this source or ^tt but if

{Contifmed on Page 9)

44th year

THE TOBACCO WORLD

March 15, 1924

March 15, 1924

THE TOBACCO WORLD

RETAILERS DISCUSS FORMING ASSOCIATION

On Thursday evening, March 6th, there was quite
a representative gathering of retail cigar dealers in
Ihe building adjoining the Scarlett Store, at Seventh
and Chestnut Streets, for the purpose of discussing
the organizing of a Retailers* Association. Samuel
Welsh, proprietor of the Scarlett Store, is the lead-
ing spirit in the movement and much constinictive dis-
cussion featured the meeting. The consensus of opin-
ion seemed to be that the remedy was within the reach
of the retailers themselves, and was largely caused
by jealousy. More meetings are to follow, and the job-
bers will be invited to participate in the discussions.

PURITAN CIGAR COMPANY MOVES

The Puritan Cigar Company has taken over the
factorv and equipment of the Spencer Morris Cigar
Companv, at 814 Winter Street, and will move their
business from 149 North Fourth Street.

They will manufacture cigars under the ** Madam
Butterfly'' label, having recently acquired this titk*
from A,* X. Davis, who purchased it from the Progres-
sive Cigar Company a short time ago.

BAYUKS DECLARE REGULAR DIVIDEND

At a meeting of the l>oard of directors of Bayuk
Cigars, Incorporated, the regular quarterly dividends
we're declared of l-)4 per cent, on the first preferred,
I'Ya on the second convertible preferred and 2 per cent,
on the 8 per cent, preferred stocks.

PIKE LEAVES ON WESTERN TRIP
Mr. Pike, of Bobrow Brothers, will leave on Mon-
day next for a shoit tiii) through the Middle West
territorv in the interest of his brands, *'Bold,''
*' Topic,''* ''RecalP' and 'M.a Tosella.''

WILLIAM BRECHT IN NEW ORLEANS
AVilliam Brecht, of the cigar box manufacturing
firm of F. Brecht 's Sons, North Orianna Street, is vis-
iting in New Orleans and expects to view the Mardi
Ciras at that place.

William Bytliiner, of the leaf tobacco firm of Louis
Bythiner & Company, North Third Street, has re-
tunied from a visit with friends in New York City.

NEW NEW YORK OFFICES FOR CONGRESS

The branch offices of the Congress Cigar Com-
pany, have been moved from 132 West Forty-third
Street, to 130 West Seventeenth Street. The new of-
fices are more spacious and have been fitted through-
out in an elaborate manner. Mr. Kraus, manager of
the New York branch invites his many friends and
the trade to visit the new offices and get acquainted
with **La Palina.''

PRESENT BUSINESS FAIRLY SATISFACTORY TO

RETAILERS

Business during the past two months, according
to reports, was satisfactory, in so far as the fact that
it came up to expectations and in many cases exceeded
last year's business for the same period. Retailers
and leaf dealers are expecting the months of March
and April to hold up equally well, if not better. How-
ever, cigarettes continue to lead them all.

DUSEL, GOODLOE BRANCH ROBBED

The branch office of Dusel, Goodloe & Company,
at Atlantic Lity, N. J., was entered by burglars some
time on Sunday night last and cigars valued at be-
tween $1700 and $2000 were stolen. The burglars were
%'eiy particular to take only the best of the stock, such
as '** Websters,'' *' Natural Blooms, '' **La Primadora,"
* 'Optimo** and '^Blackstones.*'

The loss is covered by burglar insurance.

**Jimmie'* Goldwater, the **Natural Bloom"
booster was a visitor at the offices of Dusel, Goodloe
& Company, at their Philadelphia headquarters las-
week.

Harry Boston, of Wm. Demuth & Company,
was a visitor in Philadelphia this week in the interest
of "W D C** pipes.

SAM BAYUK LEAVES FOR AMSTERDAM
Samuel Bayuk, president of Baynk Cigars, Incoi
porated, has left for Amsterdam to attend the Sumatr
inscriptions there. Mr. Bayuk was accompanied b;
his wife and daughter.

William Link has joined the sales force of thi-
Bayuk organization and will cover the South Phila-
delphia territory. He has had previous experienc
with the firms of Pent Brothers and the Steigerwal'i
Company.

I. M. C*Jack'*) Jacoby, of the firm of Meyer ^
Mendelsohn, Incorporated, was a recent visitor to
Pliiladelphia, calUng on the trade.

AGED WOMAN BURNED TO DEATH

An alarm of fire was turned in yesterday after-
noon by a man who saw smoke issuing from a window
at 1940 Pemberton Street, and when firemen arrived
and broke down the door they found Rebecca Mason,
a negro, ninety-four years old, on the floor with her
clothing in flames. It is supposed that the woman fell
asleep while smoking her pipe and the pipe fell from
her lips and ignited her dothing. A oomcob pipe con-
taining lighted tobacco was found nearby. The woman
was taken to a hospital where she was pronounced
dead.

Howard F. Pent, president of the Coraza Cigar
Company, has just returned from a trip through the
Middle West in the interest of ** Marshall Field.** Mr.
Pent reports that the business outlook is good for his
brand and several new accounts were opened on this
trip.

W. D. Taylor, president of the firm of M. J. Dal-
ton Company, Fifth and Chestnut Streets, has just
retunied from his annual trip to Tampa and Key
West.

44th year

William Paley, of the Congress Cigar Company,
is now in the Middle West visiting the trade in the
interest of **La Palina."

TAX SITUATION STILL REMAINS UNCLARIFIED

The Tax Bill passed by the House on February
29th has now been under consideration by the Senate
P'inance Committee for about ten days. But the situa-
tion still remains unclarified.

In testifying before the Senate Finance Commit-
tee, Secretary Mellon maintained that the Tax Bill as
passed by the House will produce a deficit of about
$55,000,000 and urged a revision of the tax rates cal-
culated to provide sufficient revenue to cover the esti-
mated deficit.

The situation now seems to be further complicated
by the Bonus Bill which has been reported out by the
Ways and Means Committee and which is scheduled
to be passed by the House on Monday next, providing
for paid-up insurance at a cost to the Government,
variously estimated from $2,000,000,000 to $5,000,-
000,000, which vdW require an annual disbursement of
at least $90,000,000, for which no revenue has been
provided.

As the Bonus Bill which, as already stated, will
probably be passed by the House on Monday, will im-
inediatelv go to the Senate Finance Committee, it is
altogether probable that the Finance Committee may
consider both the Tax Bill and the Bonus Bill at the

same time.

However, interesting and important developments
are exi^ected within the next week or ten days when
the trade will, of course, be promptly advised.

Tobacco Merchants Association
OF THE U. S.

GENERAL DECLARES DIVIDEND
The regular quarterly dividend of $1.75 has been
declared on the debenture preferred stock of the Gen-
eral Cigar Company, payable April 1st, to stockholders
<^f record at close of business March 24th.

{Continued from Page 7)
they did we think there is fair grounds for question-
ing the accuracy of their figures.

There can be no question about there being plenty
of careless smokers, and because of them smoking is
being increasingly hedged about with restrictions. It
behooves every member of the trade to be on his guard
himself, and to whisper a word of friendly caution
whenever he sees a smoker who is inclined to be care-
less with fire.

MAKING WINDOW DISPLAYS
By J. E. BuUard

Most of the things the tobacconist places in his
windows are both light in weight and small in size. In
order to make an effective display it is usually neces-
sary to have some sort of supports upon which to
place these.

He mav have a series of shelves built into the
rear of the window arranged like a flight of steps and
use this as a pennanent display support, but this has
the disadvantage that when he changes his display
there is nothing to show that it has been changed
except the new goods.

It is more effective if the supports for the goods
ci\n be changed each time the display is changed, that
is if the window can be made to look entirely new. The
goods Iwing light in weight makes it a comparative
easy matter to make supports of all kinds.

Light pieces of wood and corrugated cardboard is
all that is needeil for the material aside from some
tacks and nails needed to hold it in place. As a mat-
ter of fact the entire support may be made of corru-
gated cardboard if desired. A good plan, however, is
to make little benches or boxes of different height
which can be arranged to form the appearance of
steps or can be used separately.

These can be easily an<l quickly made. Simply
cut out six pieces of board of the size and shape
needed, two for the ends, two for the sides, and one
that is to form the top of the bench. Use wooden
sticks about an inch square and cut the right length
inside the corner to which to tack the cardboard. Strips
si)lit out from the boards of a packing case and with
the edge planed straight and smooth will answer the
purpose.

Such benches as these may be made any length,
width and height and sen'e admirably for supports for
the goods to be displayed. With each change <)f tlw
disi)lay, these supjiorts may be changed to new posi-
tions and arrangements. They may also be covered
with a different color of paper each time they are
used. It is not necessary nor is it advisable to paste
this paper t<» the support. It is better merely to lay
it over and if it must be fastened in place to use pins.

Following out much the same construoticni, card-
board ])anels and screens may be built to serve as a
background for the display. Upon these if desired
goods to be dis])layed may be directly fastened either
with thread or pasting in place. Little shelves may
also he attached to the screens. The panel effect
niav Ix? secured by using narrow strips of paper of
one color as a border and paper of another color for
the center of the screen.

10

44th year

THE TOBACCO WORLD

March 15, 1924

f ^.J.>

DETROIT

Much New Construction Under Way Promises Good Busi
ness for 1924 — Giant Exposition Planned for Entire
Month of April — Arthur S. Parker Dies Suddenly
—J. B. Pace Returns to Old Home for Visit-
Sam Gilbert Returns From Pacific Coast

kV-. '--J

Detroit, Mich., Marcli 15, 1924.

STROIT is growing fast. Announcement that
the Kunsky interests will erect a new down-
town theatre, at a cost ot two million dollars,
follows the start of a big addition to the J. L.
Hudson Comi)any store, while structural steel workers
are busy erecting the framework of the palatial new
Book Cadillac Hotel. These are a few of the impor-
tant projects which will help to improve the physical
appearance of Detroit, besides giving better oppor-
tunity for business and entertainment. All of which
indicates that Detroit wnll be a busy and prosperous
citv for a number of vears, and that the men with
money to spend regard this city as being on the crest
of a wave of material progress.

Big exposition to tell the world of Michigan. An
all-Michigan industrial exposition as part of a plan of
the ^Michigan industry to show its resources to the
people of the State and nation will be conducted in
Convention Hall during the entire month of April.
Maimfacturers and capitalists are making plans for
the show. The exhibits will occupy five acres of floor
space, or an area twdce as large as Madison Square
(lardeii, an<l three times as great a space on all the
exhibition floors of the Grand Central Palace in New
York.

Arthur S. Parker, founder and former president
of the Detroit Drug Company, an organization which
operates a chain of fourteen retail stores in this city,
died suddenly in Los Angeles, Cal., of heart dis-
ease. He was sixty-eight years old. Mr. Parker, grad-
uated from the University of Michigan in the class
of 187J>, and has been engaged in the drug business
in Detroit since that time. Besides Mrs. Parker, he
is survived by a brother. Justice Parker, of Indianap-
olis, and a sister, Mrs. Jenny Andrews, of Washing-
ton, D. C.

*'Tom'' Hocknall, one of the best-known cigar
salesmen in the city of Detroit, has accepted a posi-
lion with the Swift Cigar Company, and will boost the
sale of ** Swift" cigars in Detroit and vicinity.

Mike Meyers of Rosenthal Brothers, has returned
from a six weeks trip through the State, where he
has been doing promotion work on the famous ''R. B.'*
cigars. Mike reports a very successful trip and says
his brand is doing vcrv nicelv in all sections of the
State.

A. J. Mitchell, representing Julius Klorfein, of
New York City, is doing some effective work here on

*' Garcia Grande'* cigars. A. J. is keeping the trade
well supplied and is ever on the job to promote the
sale of his brand. Lee & Cady, Incorporated, are the
local distributors of ** Garcia Grande '* cigars, for the
State of Michigan.

The Eubner Cigar Company has been incorpo-
rated with a capital of $5000 with headquarters at 2715
West Grand Boulevard, Detroit, ^lich.

Four bandits held up the porter of Striker's Cafe,
Lafayette Boulevard and Shelby Street, chiseled open
the safe and escaped with $3500 in cash and diamonds,
early one morning last week. After finishing the job
on the safe, the thugs smashed the cigar case and
helped themselves to the choice cigars and cigarettes.
The cafe is owned and operated by ^Irs. M. E.
Striker, and is the meeting place of the downtown busi-
ness men for luncheon and dinner. The c-afe is known
throughout the country for its wonderful food.

*VBob'' Howell, of the Cuiuiingham Drug Com-
pany, and known throughout the city as an artistic
window trimmer and designer, is a busy man these
days. **Bob'' is the boy who knows how to arrange
them, the kind that brings the customers in to buy,
not to shop. Since **Bob*' has been on the job, his
cigar windows have helped our side-kick *'BilP' Fel-
ner to increase the sales of his department 100 per
cent. So, go to it **Bob,'* we cigar peddlers are watch-
ing your windows for our brand.

Les Payette, of the Jolin P. Hemmeter Cigar Com-
pany, has returned from a ten days' trip to Grand
Kapids and western points in the State.

**Jim** Pace, Michigan representative of Waitt &
Bond, manufacturers of the famous "Blackstone'' ci-
gars, has left for his home in Pennsylvania, where he
will sojourn for a while, looking after the interests of
his brand. Later, *'Jim'' will return to Detroit with
his family, where he will make his future home.

I. Rosenthal, of Rosenthal Brothers, Scranton,
Pa., manufacturers of "R. B.*' cigars, is expected in
Detroit within tlie very near future. While here ^L'.
Rosenthal will make arrangements for a twelvi*
months advertising campaign in the State news])a-
pers. The first gun will Ik? fired in this campaign
when he hits our city and the local distributor is going
after the business with this high-grade cigar.

Mr. Mahon, of the cigar department of P. Loril-
lard Company, was a visitor here last week, looking
after the interest of ''MurieP' cigars.

(Contiwued on Page 18)

March 15, 1924

THE TOBACCO WORLD

44th year

11

liim

Business Building

By a Trained Business Man M

Advertiser

WBirreM cspeciauy for the "ToBftcco world BT a eb "^l

MX aiSNTS MMRVKD

OU are discouraged about putting in time ar-
ranging your show mndow, because no matter
how interesting you have it the people go by
without giving it even a once-over.
How can you get them to stop, look in, read your
catchy placards, absorb the fact that you have un-
usual goods at interesting prices I

That's easy, and I will tell you how.
Get something that has life — say a dozen common
minnows, put them in a large glass bowl of water,
have a placard written by a sign man reading:
Specimens of the Famous Cypi^nidic
They eat Mosquito Larvcc ivith passion-
ate fondness. Scientists say if raised
in quantities they may clear New Jer-
sey of mosquitoes.
Then hire a man to stop in front of your window
every half hour, strike an attitude of deep interest,
gaze intently at the little fish, at the placards about
goods, and then enter your store and buy a cigar.

If you are in a city where people are continually
passing, take my word for it, you will have observers
galore of your show window.

You can do the same with any live critters; rab-
bits for instance. But for goodness' sake don't call
'em common rabbits; call 'em Lepus Cuniculus, and
explain they multiply rapidly; they almost drove the
white people out of Australia.

You don't have to spend big money to attract at-
tention— just a little thought, an idea. They turn the
trick at trifling cost. Great are ideas.

m

CS3 CJ3 Cj3

**The chief factor in a successful store today is
the men and women who are working in that store,"
said George B. Johnson, president of the National Dry
Goods Association, '*and Avhen one store has a better
personnel than another its chances of success are just
that much gi*eater.''

This opinion is not held by only one, but by most
every one, and it grows in earnestness with the i)ass-
ing years.

And it is receiving more attention than anything
else.

That is where you prick up your ears, sit up and
take notice. If a man should come along and tell you
to spend dollars by the hundred to enlarge your show
window, or refurnish your store, or to take big space
in newspapers, you would perhaps be justifieii in sit-
ting tight, in masterly inactivity, with your hand close
pressed upon your jDocket.

But when it comes to improving your personnel,
which is you, and which won't cost nary a cent, why,
you're interested, of course.

You ain't going to go to school again, that's sure,
and you ain't going to scrap the knowledge you have
gained, for that is useful beyond compare. * But I'll
tell you what I believe you are going to do. You are
going to build on that knowledge— slowly, surely, eas-
ily and comfortably. I said easy, because you will
mcioly read your trade papers a little more carefully.
You will question traveling salesmen more closely.
You will watch the show windows, the stores, and the
methods of other dealers in your line; you will reflect
on them as you leisurely puff on an easy puller, and
you will adopt in your business those which will
help it.

That's all, but it is enough to keep you up to the
profession, and it's easy.

CS3 Cj3 Cj3

Successful retailers seem to be great believers
in stunts. But, being successful, they are of course,
dignined, and they don't call them '**stunts." They
can them Sales Plans or advertising metnods, or bar-
gain days. And they pull them off every whip-stitch.

AVhy don't you do the same?

Keeping your store in the public mind is your
very life blood. Let the public forget you and it is
(lOfMl Night.

•Stunts are therefore valuable — very. For they
are dramatic and sensational.

\\'hy not have a scrap book for selling-stunts, and
write in it, or paste in it, descriptions of every good
sclling-slunt ycm see. In due time that book would
Ik' as precious as some of the rare copies we read
about in the papers which command anywhere from
a hundred to a hundred thousand simoleons.

Start it with this one, l>eing the only one I have
room for here, for the editor is stingy on the space
1 get. On a certain day let ever>^ tenth customer have
his ])urchase free. Advertise it in your newspai>er,
your show window, by circulars. It will be ** differ-
ent" it will attract attention. It may not sell many
goods, but it will help keep you on the map, and that
is what vou want.

^hA.^ ^^a^ a&^L^

Cj3 CJ3 Cj3

AVe are hearing a good deal about fundamentals
in religion. Let's consider fundamentals in business.
Here they are —Turnover, Diversified Stock, Adver-
tising, Prices, Selling.

AVliich is the most important I I will answer that
nary one is the most important. All are.

(Continued m Page 24)

12

44th year

THE TOBACCO WORLD

March 15, 1924

March 15, 1924

THE TOBACCO WORLD

44th year

13

5=3

r..n«n

\y

\VM

• I

i:

m

iH'IFilli llll^:

riill

News From Congress

_ 'AND

Federal
Departments

a>fiiUJLi

Little Likelihood of Increasing Tax on Cigars and

Cigarettes

Washington, D. C.

IJERE now seems little likelihood that any se-
rious effort will be made in the Senate to
increase the cigar or cigarette taxes. So much
opposition arose against the proposal made
by Representative John N. uamer, of Texas, ranking
Licinocratic member of the House Ways and Means
t ommittee, to place an additional $i per tftousand on
cigarettes, there is little inclination on tlie part of
ISenators to repeat the incident.

Tlie ranking mmonty member of the Senate
Finance ^^ommiiiee is Senator Simmons, of ^orth Uar-
oliiia. W hen the ijarner proposal was pending in tne
House ot Representatives he declared the increase
was indefensible and indicated that if it was retained
in the bill as it passed the House he would light its
retention in the Senate draft of tne revenue revision
iTipflsiire

C harles Dushkind, of the Tobacco Merchants As-
sociation, and the group of representatives of the to-
bacco growers of Virginia, Maryland, Kentucky and
Ohio, did a good job of it when they attacked and
brought about the defeat of the Gamer amendment.

Indications are that the tax bill will not be placed
lK?fore the Senate by the Finance Committee much
before April 15. There is grave question as to whether
or not this bill will be passed before Congress ad-
jounis or recesses early in June. It is possible that
It will be rushed tlirough during the final days of the
session, but should this fail, the promise has been
j<iven that a resolution, providing for the proposed
twenty-five per cent, reduction in 1924 tax payment^
on the basis of 1928 incomes will be adopted.

MUeage Case to be Reopened Very Soon
Reopening of the interchangeable mileage ticket
investigation has been announced by the Interstate
Commerce Commission, and notice will be issued in a
few days of the date and place at w^hich hearings will
be held on the subject.

Congress passed an act in 1922, calling upon the
commission to provide regulations for interchangeable
mileage books, as a result of which the carriers were
ordered on March 6, 1923, to adopt a system of inter-
changeable script coupon tickets, to be sold in books
of 2000 miles at a reduction of 20 per (M?nt. from the
regular passenger fare rate. The railroa^ls took the
case to court and wore successful in having the com-
mission enjoined from making its order effective. The
decision of the court was upheld by the United States
Supreme Court, which pointed out, however, that this

From our Washington Bureau 622Albce BuiLOiNG

(lid not act to prevent the conunission reopening the
subject. Since that decision there has been a wide-
spread demand for additional investigation, and sev-
eral measures were introduced in Congress calling
upon the commission again to take up the subject.

Railroads Must Have Lower Taxes or Higher Freight

Rates Are Inevitable
Higher freight rates are inescapable unless a halt
is called in the increase in taxation upon the railroads,
according to E. E. Loomis, president of the Lehigh
\'alley Kailroad. Taxes on the carriers during the
last two months of 1923, it is asserted, ran more than
^1,000,000 a day, and totaled $336,399,600 for the year,
with indications of an increase in 1924 of some $30,-
000,000.

Railroad taxes have increase<l 160 per cent, m
the last eleven years, Mr. Loomis declares, while di\d-
dends in that period have decreased 10 per cent. In
1913, the taxes paid amounted to a little over one-
third of the dividend payments, but in 1923 they w^ere
more than 15 per cent, greater than the dividends.

** Railroad operating costs today are over 100 per
cent, greater than they were at the outbreak of the
war," he points out, *'*but income from the transpor-
tation of freight and passengers is only 50 per cent,
higher. This situation has been met only by an eiior*
mous and sustained effort to get more tons of freight
into each car, more cars into each train, more work
out of each shop.

'*In the steadily increasii^ tax burden the raiK
roads face an obstacle which cannot much longer l)e
overcome by operating efficiency. Unless a halt is
called, railroad rates must be advanoid to provide the
money to pay taxes. The situation demands the help
of every citizen, whose duty it is to see that the taxes
he pays are wisely expendeil, and with the same sy^
tem and economy which should characterize any busi-
ness enterprise.'*

Senate Finance Committee Hard at Work on Tax

Revision Measure

The Senate Finance Committee has begun its
consideration of the revenue revision bill, and is faced
with the necessitv of so readjusting rates as to pre-
clude anv possibility of a deficit in the Treasury. As
the bill passed the House, Treasury actuaries esti-
mate, revenue receipts will be reduced $443,000,000, or
$123,000,000 more than the estimated surplus for this
vear of $323,000,000, whidi may make necessary the
restoration of some of the taxes eliminated or re-
duced by the House.

(Continued on page 14)

C. J. DuBRUL DEFINES HAND-MADE CIGAR
In the recent issues of some of the tobacco jour-
nals there have appeared articles in reference to what
a hand-made cigar really is and what should be termed
a hand-made cigar, where the distinction between ma-
chine and hand-made goods should be drawn.

In view of these articles C. J. BuBrul visited the
American Fair Trade League and discussed the mat-
ter with Edmond A. Whittier, secretary. Mr. Whit-
tier asked him to write him a letter setting forth his
opinion, which he did, and his letter follows :

** March 11th, 1924.
Mr. Edmond A. Whittier, Sec'y,
American Fair Trade League,
71 West 23rd Street,
New York, N. Y.
Dear Mr. Whittier:

In conformity with your request I am setting forth
my opinions as to where the line of differentiation
should be in designating a cigar as hand made.

Permit me first to set out a few facts regarding
our Company, The Miller, DuBrul & Peters Mfg. Co.
was foundeil in 1870 and has for the past fifty-four
years continuously and only served the Cigar, Ciga-
rette and Tobacco Trade in the United States and the
majority of countries throughout the world. We have
maufactured C^igar Manufacturers' Supplies, Tools
and Appliances since the beginning and Cigar Ma-
chinery since 1889. The waiter is of the second gen-
eration tliat has made this service their life's work
and inquiry will show that the name The Miller, Du-
Bnil & Peters Mfg. Co. is not only a tradition but a
real institution of sen ice in the Trade.

Please do not misinterpret the foregoing as att
outburst of egotism. These facts are merely recited
in order that you may place your own valuation upon
the following opinions for Avhich you asked. To ex-
press an opinion in which the Trade as a whole would
concur would be as difficult as it would be to accur-
ately describe and classify the front marks used on
cigar boxes today: Viz, Blunts— Straights— Excep-
eionales — Embajadores, etc., even such marks as Per-
fectos and Coronas having a multitude of interpreta-
tions. We today are prepared to manufacture and
have at one time or another manufactured every one
of over 10,000 diff'erent shapes of cigar molds and are
making new shapes requested every day.

To the WT-iter's mind the simplest way to arrive
at a definite conclusion w^ould be to classify cigars into
but two classes — Hand-made and ^lachine-made. Plac-
ing in the latter classes all cigars of which either the
complete operation of bunch making or the complete
operation of rolling or lx)th are perfonned on a ma-
chine. If this classification lx» accepted we must then
define the terms Machine. I do not believe it matters
that Machinery has been used in the preparation of
tlie material of w^hich a cigar is made such as tobacco
cleaners, sifters, cutters, dryers, casers and stripi)infr
machines, a cigar could still l>e hand-made. A suit
of clothes can be hand-made even though the cloth was
made by machinery'.

It is not necessary to do more than make the bare
statement that such tools and supplies as wrappers,
boards and knives, tuck cutters, molds, paste cups,
bundling racks, mold presses, etc., are positively not
machines. Where most controversy on this point will
arise is in that class of appliances or facilitating de
vices w^hioh are so frequently and so erroneously
termed machines. In this class comes the suction
tables, suction boards and the so-called hand bunch

machines — the very term "hand" belying the name
inachiiie.

These devices do not eliminate the hand opera-
tion of measuring or shajjing the filler or the spread-
ing of the binder to make the bunch in the case of the
so-called hand bunch machine or the spreading and
rolling of the wrapper on the bunch in the case of the
suction tables.

With both of these devices there is nearly as much
personal judgment called for on the part of the oper-
ator as where they arc not used and whatever me-
chanical movments there may be, are operated by
hand. It is true that the suction to hold the wrapper
in i^lace on the suction table is usually created by a
mechanical driven fan, but there are today and have
been for years wooden cigar wrapper boards which are
perforated and to w^hich suction is applied as in the
rog-ular suction table and we have already conceded
that boards and knives are tools not machines.

Even though an electric car may operate with cur-
rent generated by water power one would not call it
a Water Car, would they?

It is the humble opinion of the waiter, therefore,
that cigars made on suction tables, so-called hand
bunch machines and facilitating devices of that char-
acter are still hand-made, popular opinions and use-
aue notwithstanding, and that the term machine should
be used and applied to the so-called automatic ma-
chinery, preferably that class of bunching machines,
rolling machines and complete cigar machines which
are power driven and in which the judgment of the
ojjerator is in a srreat part eliminated or at least trans-
ferred from the actual making of the cigar to the op-
eration of the machine.

It matters not in the opinion of the writer whether
a handmade cigar is branded, banded or packed by
hand, by appliances or bv automatic machinery, it still
remains a hand-made cigar.

Yours verv trulv,

• •'7

The ^kfn.LER, DuBrul & Peters Meg. Co.

C. J. DuBrul,
C. J. DuBrul Pn'sifh'uf.

LONGBOTTOM pipe now LONDON MADE
The Lon^bottom Pipe, invented by Cantain C. II.
T.<»ngbottom, is now patented in England, Canada and
France, and patent is pendinar in this country. The
English-made Longbottom Pipe retails for $7 aiul
Ca])tain Longbottom states that it cannot be sur-
l)assed. This pipe has a patented reservoir to collect
the moisture from the smoke before it reaches the
mouth, thus insuring a cool, dry smoke.

FEDERAL TRADE COMMISSION DROPS LORIL-

LARD COMPLAINT

The complaint of the Federal Trade Commission
auainst the P. Lorillard Company, in the case against
the AVholesale Tobacco and Cigar Dealers' Association
of Philadel[)hia, its officers, members and directors,
has l)een dismissed on account of the answers of the re-
spondents and the testimony and evidence presented.

A. SANTAELLA RETURNS TO TAMPA

Antonio Santaella, manufa^wr of ''Optimo''
ciuars, has returned to his factor\' in Tampa after a
vacation spent at Havana. He was accompanied on
the trip by his wife and two daughters.

14

44th year

THE TOBACCO WORLD

March 15, 1924

.March 15, 1924

Say You Saw It in The Tobacco World

44th year

15

News from Congress

(Continued from page 12)
Short public hearings will be held by the commit-
tee but it s plamied not to duplicate the work of the
I louse Ways and Means Committee. It is probable
hat tlie hearings will be devoted largely to he testi-
monv of repres^entatives of industries on which taxes
we^e reducid bv the House, in the rates of which the
Senate may wi'sh to make increases in order to pre-
vent a possible deficit. , r>. x •

Tlie course of the n.oasure in the Senate is one
of unoertahitv, regardless of what the committee may
do the ^vav of amending the bill as it passed the
House. The Senate rules afford opportunity for un-
limited debate bv individual members and for unlim-
ited offering of ' amentbnents unless unainmous con-
sent agreements can be reached on those subjects.

A strong effort will be made to restore the rates
pr.,,K.sed in the so-called Mellon ,,lan, the Presiden^
Living announced his opposition to the rates carried
in the" House bill and reiterating his approval of the
Treasury recommendations which the House rejected.

Overpayments of Income Tax in 1918 to be Adjusted in

Spite of Expiration of Time Limit

Business men and others who, in 1918, overpaid

the (iovernment are to be afforded an opportunity to

recover such overpayments under legislation which is

now iK'fore Congress. _, ,

nider the present method the Treasury Depart-
ment, notifying a taxpayer of an '^^^f^''^^\^l^^^^
ment iust iK^'ore the statute of limi ations becomes
effective, mav grant him additional time for investi-
gation <»f thJ charge upon the filing of a waiver, but
This waiver does not operate in favor of the taxpayei
should it be found that the Government has collected

The effect of the new legislation will be to allow
the final and accurate settlement of taxpayers* returns
within the period covered by the waiver, whether it re-
sults in favor of the taxpayer or the Government
Similar legislation was enacted by Congress to take
care of this situation with respect to 1917 income tax

returns. , -^ ,.. .,,.t

A report iust submitted to the House ^^ ays and
Means Committee bv the Bureau of Internal Revenue
;hows 10.152 refunds of i^KM^O or mf ^\ *«, Jf ^'%^f
itmde during the fiscal vear '^^^'^^ '^f l^il^^l^^^^^^^^^
of less than J(ilOOO, involving a total of $12.i,99i,»Ji».

UNITED EARNINGS INCREASE

The statement of the United Cigar Stores Com-
nanv of America shows an increase m earnings tor
the vear 1928 over 1922 of $398,122. The earnings tor
th© vear 1923 equal $13.51 per share of common stock
outstanding while for the year 1922 the figure was
il2.30. The total suri)lus shows an increase of
$1,483,804, or $8,001,875.

HIGH SUMATRA PRICES EXPEC¥eB

It seems to be the general opinion that high i)rices
will prevail at the coming inscriptions of Sumatra to-
ha(M?o held in Amsterdam, althouirh there seems to be
much off-color tobacco in this year's offerings. Buyers
are collecting in large numbers.

News from Altoona

Altoona, Pa., March 15, 1924.
USINESS is showing some improvement in Al-
toona and the surrounding counties, according
to the reports of the jobbers' salesmen, who
cover the nearby towns each week. Collec-
tions are reported good and the outlook for spring
business is very promising.

William W. Blake, of the William W Blake Com-
pany, is sojourning in Philadelphia and Atlantic City

for a few weeks. ^, ., , i , • tt i

-Havana RiblK)n'' and -Philadelphia Hand
Made'' products of Bayuk, Incorporated, are enjoy-
iiiL^ a big sale in the Altoona district.

Edgar Thomas, the *' Happy Sam" man of John
H AVitter k Son, is working the towai on this well-
known brand. -Happy Sam" cigars have been on tins
market for the past thirty-five years, and are still en-
iovinff a large sale in this vicinity.
^* George II. Stone, of the New York-Tampa Cigar
Companv, has been with us for the past ten days word-
ing on -Personality" cigars. This brand has a splen-
did distribution in the Altoona district and is m a
erv healthv condition. The AViUiam W. Blake Jom-
pany are the local distributors of the -Personabty

•

''^^ Bill l^rendal, of E. Popper & Company, Incorpo^
rated, has been in town doing some very mee work
on -Popper's Ace" and -Popper's Eight-Cen er
*'Big Bill," has secured some very fine placements on
these well-known brands. . i * fV,«

B J Conlon, proprietor <»f the cigar stand at the
Penn Alto Hotel, has returned from a vacation trip to
New Orleans and points in Florida. ^ ^ „ .

-La Fendrieh" and -Charles Denby" cigars,
picducts of H. Fendrieh, InconM)rated, are gi'^^^^JK
n popular demand with the smokers m Altoona and
\ieinitv. Both of these brands en.ioy a wide distribu-
tion and a large repeat business.

Joe Patterson has l)een in charge of the cigar
Btand at the Hotel Penn Alto, during the absence ot
the proprietor, B. J. Conlon. Joe is known to the
smoking public for miles around, and bo>'8, maybe
Shk ain't some saleslmly. She knows the brands and
their smoking qualities. Her pleasant smiles and cour-
tesv to the trade has made her a popular favorite
in the cigar fraternity. The boys will walk miles to
see one of her smiles and smoke the cigars of her se-
lection.

\ ours truly,

ALLEGHENY PAT.

AMERICAN CIGAR COMPANY EARNS $7.49 PER

SHARE
Net earniiiirs for the American Cigar Company
for the vear 1923 are $1,724,712 after all deductions
for taxes, etc.. as against $1,636,267 for the year 1922.
After deducting preferred dividends a balance equal
to i^7.49 on the $15,000,000 common stock is left. Ihe
1922 earnings were equivalent to $6.90 per share on
the c<>mmon.

LIGGETT & MYERSDECLARE DIVIDEND
At a meetimr of the board of diyectors of the Lig-
tfert & Mvers Tobncco Companv a dividend ot 1% per
rent, was declared on the preferred stock of the com-
panv. pavabie April 1st to stockholders of record at
the dose of business March 17th.

Complimentary to Good Cigars!

{a) Good Tobacco:

{b) Wise Selection and Blending:

(c) Cigars Well Made:

{d) The Right Container to Pack
them in.

SPANISH CEDAR properties, blend, and
fix as if by Magic, all the active principles in
Tobacco that contribute to the perfect enjoy-
ment of GOOD CIGARS.

USE SPANISH CEDAR BOXES, and
provide your Brands: —

for {a). Protection against Deterio-
ration:

Continued Mellowing and
Improved Aroma:

A Practical Guarantee
against Breakage and
Distortion:

The most Attractive and
Satisfactory Package of
all.

" {b\

{cl

" {d\

SPANISH CEDAR CIGAR

_

Meet Every Requirement

• 11 1 1

|n|i||MMpitii|ii,ii'n'|i;;ir:'il'.iiii|

'■^'^'liiiiiiiii'

■liiii

■ 1 'Jllli,,

HMlillllilillliilllillll

16

44th year

Say You Saw It in The Tobacco World

March 15, 1924

.^!!i^^S^fr^^!!iPi!!^^

i ■ /'•a1 |y•^'»V•^■i .VaxI

RELIABLE FIRMS OF

RK, PENNA

"When you know your goods are right, stand fkm be-
hind them and push them along, let the world know about
your product, advertise the fact and get the results."

H. G. BLASSER & CO.

PACKERS AND DEALERS

Leaf Tobacco

FANCY FLORIDA and GEORGIA WRAPPERS

Stripped and Booked PenntjlTania and Ohio Tobaccos

Samples and quotations cheerfuUg submitted

Robert Schubert Co.

124 MAIDEN LANE, NEW YORK

SUMATRA and HAVANA

York Office, Queen and York Streets

C. S. GABLE

CIGAR MANUFACTURER

Main Factory and Office, Queen and York Stt.

Branch Factories: Strinestown, Pa.; Jacobus, Pa.

Maker of ** FORUM" Mild Havana Cigar, *' DOUGLAS FAIR-
BANKS," *« CERTIFIED CHECK" and *« HAMILTON FISH"

C. H. Plitt Cigar Co.

MAKERS OF

"CasUda" Cigar," 10c and up
"20th Century," 8c "New Century," 8c

CIGARS OF QUAUTY

^(5w*^^W!ijlSijt>i>^^

l4

GEORGE McGUIGAN DIES

George McGuigaii^ leaf tobacco dealer of Red
Lion, Pa., passed away following an operation for ap-
pendicitis at the York Hospital on March 4th. He was
sixty-eight years of age. Mr. McGuigan was stricken
wliiie attending a meeting of the Fraternal Order of
Elks at York, and was removed to the hospital the
following day and inunediately operated upon. He
passed away two days later. The funeral services were
at his home in Kcd Lion on March 7th. He is sur-
vived by his widow, two sons and one daughter.

SCHULTE-UNITED DEAL BEING REVIVED
Rumors are afoot that negotiations are again un
der way for the merging of the Schulte and Unite*
Cigar Stores. The rumor is based on the fact that ;
special meeting of the stockholders of the United Ci
gar Stores Company has been called for April Ist t'
approve the changing of the par value of the commoi
stock from $100 par value to a par value of $25.

ERNEST BERGER BRINGS SUIT FOR $100,000

Thomas Palmer and W. B. Dickinson, attorneys of
Tampa, have been retained by Eniest Berger, former
president of the Tampa-Cuba Cigar Company, in his
suit for $100,000 damages for libel by the board of
(lirectors of that concern. Mr. Berger claims that alle-
irations were made at the time his administration w^as
attacked by members of the board and he was voted
out of the presidency of the concern about a year ago.

GEORGIA TEST CASE PROVES FLIVVER
What was looked on by some as a test case of th'
new Georgia tax law, requiring a 10 per cent, tax oi
all sales of cigars and cigarettes, has been settled b>
the defendant agreeing to pay the tax under disput<
and costs, thus bringing the case to a close. The oast
was being watched ^dth much interest in the hope?
that the State would lose.

GRIFFIN VISITS TAMPA

Fred B. Griffin, manager of the ConneelMt VWl#y
Co-operative Association, is visiting in Tampa am
expects to call on the larger cigar manufacturers ther«
in the interests of his association.

18

44th year

THE TOBACCO WORLD

March 15, 19:!4

March 15, 1924

THE TOBACCO WORLD

44th year

19

Detroit News

(Continued from Page 10)

W. B. McBurney, representing R. A. Bachia &
Company, New York, N. Y., called on the trade here
last week, and signed the Tobacco World register be-
fore departing for the West.

Samuel T. Gilbert, president of the Webster Cigar
Company, has returned from a three weeks trip to the
Pacino Coast. Mr. Gilbert reports the Webster brand
as repeating rapidly with his distributors in Portland,
San i^'rancisoo, Los Angeles and Seattle.

**Pancho Arango'* cigars (William J. Seidenberg
Corporation), are being well placed in this city by the
Baiiey-Wilkins Company, Detroit's youngest jobbing
fii-m. Other brands distributed by this progressive
tiim are, "Meditation," **Tiiford's,'' "Don Antonio*'
and '*La Amo." According to the rei)ort received
from Mr. Bailey and Mr. Wilkins, their brands are re-
peating in tine shape and that they are enjoying a
very prontable business.

llic San Tehno Cigar Manufacturing Company,
makers of "Joan of Arc,'' "La Kesta," ** Robert i^a-
con" and "Court Royal" cigars, will open up their
own distributing agency for their brands in Wayne
County. "Jack" Murphy, formerly of the Harry W.
AV atson Company, has taken the managership of the
distributing plant and will have associated with him
a number of expert cigar salesmen who will put the
San Tehno products over the top. Heatlquarters of
the company will be located at 1970 East Forrest
Avenue, occupying a part of the San Telmo factory,
and will be known as the San Telmo Distributing Com-

Bernard Schwartz, president of the Bernard
Schwartz Cigar Corporation, manufacturers of *'R. 0.
Dun'* cigars, has returned from a vacation of two
weeks at Atlantic City.

"Ted" Peterson, vice-president of AVilliam Tegge
& Company, manufacturers of '*Sol Smith-Russell'*
and *'Mark Hopkins" cigars, has returned from a six
weeks trip to the Pacific Coast. Mr. Peterson states
he was well pleased with the business his brands are
enjoying in the western territory.

Fred J. W. AUen, retail sales manager for Bayuk
Cigars, Incorporated, has been spending a few days
here with Charles W. H. Robinson, local manager for
the Michigan district. Fred says he is well pleased
with the way ** Prince Hamlet," ** Havana Ribbon"
and "Philadelphia Hand Made" are making friends
with the Detroit smokers. The local branch has a staff
of a dozen salesmen, who keep the trade well stocked
on the Bayuk products.

**Bcn" Straus, of A. Santaella & Company,
Tampa, Fla., of "Optimo" and **Alluro" fame, gave
us the once-over last week. '*Ben" states his brands
are doing fine in all sections of the country and that
his ** Optimo" cigar is growing in popular favor with
the smokers everywhere.

** Personality" cigars (New Y^ork-Tampa Cigar
Companv), are prominently displayed this week in the
windows of the **Bert" Johnson's chain stores.
**Bert" informs the writer that this brand is making
many friends in Detroit, and that he is having won-
derful success with this high-grade brand.

**Mort" Hammer, of Marcclino Perez & Company,
manufacturers of the famous '*Tuval," ''Count Pont-
chartrain" and "Redencion" clear Havana cigars, wa&

on the list of visitors here last week. "Mort" reporis
a big business on his brands all along the route cov-
ered this trip. These three brands enjoy a very
healthy sale in the Motor City, and are leaders in the'r
class.

The Subway Cigar Company, which was locate 1
at 749 Griswold Street, and operated by "Lou" Oli-
ver, has been closed by the creditors. This store was
located in the heart of the downtown district and en-
joyed a good business for many years.

The W. W. Tucker Cigar Company, in the Dime
Bank Building, is showing the most attractive window
display of "Chancellor" cigars, ever seen in our great
city. The work and designs are the craft of our old
friend Harry Parr, Michigan representative of the
American Cigar Company. The "Chancellor" cigar
enjoys a wide distribution in our section, and accord-
ing to reports the brand is increasing in sale with
every dealer.

"Mike" Stone, of the New York-Tampa Cigar
Company, manufacturers of "Personality" cigars, has
returned from a three weeks' trip through the State
of Pennsylvania in the interest of "Personality" ci-
gars.

Many attractive window displays are seen through-
out the city during the past ten days, all local brands
were represented. The billboards are also getting
their share of the business.

Yours truly,

ALWAYS ONE EVERY MINUTE

Washington, D. C.

A billion dollars a vear are taken from the Amer-
ican people by fraud schemes operating through the
mails, according to Horace J. Donnelly, senior assis-
tant solicitor for the Post Office Department, who urges
that a concerted campaign be taken by such organiza-
tions as the National Vigilance Committee of the As-
sociated Advertising Clubs of the World, better busi-
ness bureaus, investment bankers* associations and
other orgainzations with a view to stamping out these
swindlers and diverting the money to legitimate busi-
ness channels.

"It is amazing," declared Mr. Donnelly befoi"
the Investment Bankers' Association convention iu
Washington, "that so many people in this enlightened
age are willing to l>e duped, but their desire to g« t
something for nothing, or a lot for a little, seems 1 »
overcome all efforts to protect them. So strong a hoi I
has the crook on his victim in many eases that tli -
department is severely condemned by the latter f< '
putting the swindler out of business, the dupe sti I
believing that the false promises of riches will be ful-
filled."

Mr. Donnelly cited a number of <»ses of fran
ranging from thousands of women who paid ten cent
for ten yards of silk thread, believing they were ge'
ting ten yards of "l>eautiful silk for making shn
waists" to oil promotion schemes which have mulcts
the public of more than $100,000,(KK) during the pa>
two years. No commodity is free from the machinr.
tions of these crooks, he asserted.

LiNZ.

What This Machine
Wm Give You

The advantages of using
the Model L Machine
for working short filler
may be summed up as
follows:

I. Straight or shaped work,

both well done,
a. Makes right or left hand

bunches perfectly.

3. Uniform size and weight
of bunches assured.

4. A very substantial saving
in labor costs.

5. It will work large sixe or
mixed CUT scrap.

6. A long, even rolling for
better smoking qualities.

7. Damp or dry tobacco
handled with equally good
results.

8. Low cost of upkeep: does
not easily get out of
order.

9. The easily adjustable
weighing scale meets all
requirements as to
changes in sizes and
weather conditions.

10. Fluffy filler because the
tobacco is lifted from a
hopper— a decided im-
provement over the grav*
ity method of feeding.

Price $650 Complete

l.o.b. Factory, Newark, N. J.

450 to 500 Bunches an Hour
Straight or Shaped Work

That is what one Model L Universal Short Filler Bunch Machine
will turn out for you.

On that basis figure out how quickly the machine will pay for itself.
On that basis figure out how much you are losing by not using this
Bunch Making Machine.

One user* writes: "The bunch machine has reduced the cost of
our binders at least 50 fo and there is also quite a saving on
scrap as well as reducing the labor costs. One beauty about
your machine is that every thousand cigars weighs alike"

^Name giv«n on r«qu«8t.

The Model L Universal
Short Filler Bunch Machine

has been developed to a point of efficiency, speed and accuracy that
completely overcomes all the objections that cigar manufacturers
have experienced in the past with short filler bunch machines.
If you haven't seen this new Short FUler Bunch making machine,
write or wire for our price ^ aiKi catalogue or for a representative
to call.

UNIVERSAL TOBACCO MACHINE CO.

116 WEST 32nd STREET, NEW YORK Factory: Newark, N. J.

20

44th year

Say You Saw It in The Tobacco Would

March 15, 1924

March 15, 1924

Say You Saw It in The Tobacco WoBiiD

44th year

21

u

Judge

for
Yoursdf

^m

i^'

^!^.

N^

The world^s most famous and

largest selling high grade dgaretu

Turkish Cigarettes conuin no of the fine* vtrietk* Vf*"^

.rtificial'flavoring and are and are appreciated and de-

therefore purer and better aired by nnoker. who demand

than other kinds of cigarette*. the be« the world has to ofto*

MURADS are made only of In cigarettet. ,♦

10095 Pure Turkish Tobacco -^ ■-...-. i^¥»'

m*r*

MURAD

"HOOK UP" YOUR BRANDS

WITH NEW TRADE

BY PACKING YOUR CIGARS

IN WOODEN BOXES

WE MAKE GOOD BOXES-TRY US

Windsor Cigar Box Co.

WINDSOR ——- PENNA.

GONZALEZ & MENDEZ, Inc.

■jH/v' # •••«•-• r IM Miu<>ll»

CLEAR HAVANA CIGARS EXCLUSIVELY
TAMPA, FLORIDA

EDW. WODISKA, General Representative

THE RETAILER AND MAIL ORDER COMPETITION

By Frank Farrington
IE cigar dealer in the large city has the idea
that the mail order houses are supported al-
most entirely by rural trade. The Philadel-
phia dealer thinks of mail order houses a«
concerns that exist only in Chicago and that sell prin-
cipally to the farmers of Montana, Minnesota and the
Dakotas. He does not know that Sears, Roebuck &
Company send out a 1200-page catalog from Philadel-
phia with a Philadelphia address on it and no mention
of Chicago. He does not realize that one of the largest
mail order houses is the Chas. William Stores of New
York. The catalog house is no longer a western prod-

11 Cl

It is doubtful whether one cigar dealer in a hun-
dred regards the mail order house, the catalog house,
as a competitor in his line. This is because he does
not know the extent to which all the members of some
families in his section study mail order catalogs. The
men of the families that receive these big catalogs look
them Uirough. When they are smokers they naturally
investigate the prices on tobacco products.

You may be selling those same goods for as low
prices and yet lose trade to the mail order house be-
cause its advertising reaches a consumer m your ter-
ritory who is^ not one of your patrons and does not
know your prices.

The dealer in the smaller town suffers more from
mail order competition than the ^1*^,,^^^,^^
city dealer should not ignore this method of drawing
awav his trade. And, while I have reference more par-
ticularlv in this case to the big catalog ^o««^8 ^^^^^^^«^f
everything, the mail order cigar man requires consid-
0 a ion too, even more consideration, because he ha
hJc oMxr mailing list which embraces many of your cus
o «eS a'S'riaches them frequently with wha^ se^n
to tbem to be very good offers, though, to be sure, tnej

ue often offers'of brands tot'^Hy.l^^X/ely r
buyer, perhaps brands with names which so closely re
Jemble their favorite brands as to deceive them into

"'''Tt'^'not necessarily price that induces smokers to
buv from catalogs. They believe they a« getting a
JrJnA nriee but thev mav not even know what pnw
fhey wouTd Ket7pay- locally f o'" «{f -oburS"
Thev buy mainly, because they are asked to .t>ny.^
cause th^ advertising comes to them and interest*
them in the goods and makes them want them.

It is true that the mail order man's advertieomciit

may not a™d probably does not offer any adv«xtaKo.

over what you offer right in your store, "the cus

♦nm^r were standing in your store with your advaii

age7aTh^nd.whilf considering the supposed advai.^

entlv buy aa good for by mail.

. The mail order advertisement «^^l^^lJ^\^.:

when he cannot look into y««'- '^"^,<'^.f„ynhiSV
Le and see its values, and T^hen lie is "2* thuAm.

{Continued on Page 21)

Short Filler Bunches Good Enough
To Put In Moulds Automatically—

The mechanical operation of placing bunches in moulds automati
cally is not an unusual principle. But the

Quality Production

DUREX

Bunch Machine

is the ONLY ONE that utilizes this principle to speed up
and increase production on short filler bunches.
Why?

Because the Durex produces bunches of a quality and un-
iformity that eliminates the necessity of hand selection-
bunches GOOD ENOUGH to put in moulds automatically.

Write for deacriptive booklet and information regarding our aalea-aervice plan.

A poat card will bring it to you.

THE MILLER DuBRUL & PETERS MFG. CO.

NORWOOD

CINCINNATI

OHIO

MAIL ORDER COMPETITION

(Vontinued from page 20)

Unless you are going after a man's trade, how
can you hope to get it m competition even witn a mail
order house a thousand miles away that is gomg atier
it, that is advertising to him and telling him what it
offers! You must advertise your store and your ad-
vantages to the men whose trade you want. You must
get them sold on your advantages and then they will
not feel that the mail order competitor offers them
much worth considering.

You have this to consider seriously m reaching
out after new trade, and you also have it to consider
in holding the trade you already have. You caimot
count on men continuing to trade with you just because
they always have. **Once a customer always a cus-
tomer'' is not a safe rule to regard. Competition of
any kind that is offering this, that or the other thing
to your patrons is going to land some of them if you
ilon't watch them, and it will probably land some of

them anyway. . , ,

You should make sure that the men whose trade
Nou are after are told emphatically and frequently of
the advantages you have to offer. Then they are la-
vorably disposed toward you and mail buying does not
look as good to them. If they know you have offered
to deliver to them at any time on short notice anything
in your store, they will not think it an advantage to
write out a mail order and a cheek and send away from
liome for smokes. A man takes the easiest way or
shotting his smokes, unless there is a great difference
ill price. The man who is not daily passing a cigar
store where he knows he can get what he wants m ci-
t^'ars, is much more likely to buy by mail than one who

is daily in dose proximity to such a store. Take par-
ticular pains to get out your advertising to those cus-
tomers and prospective customers who are not pass-
in.^ vour store regularly. If they are not reminded
daily of your presence by sight of the store, remind
them as often as you can by such advertising methods

as you can use. , , , • n

The mail order competitor exists and he is pull-
ing trade away from you, even though you see no di-
rect evidences of it. It is very likely that some of
those smokers you think are buying of the man around
the comer are buying by mail, while the man around
the comer thinks they are buying of you. lou are
both losing trade to a mail order concern nust be-
cause neither of you happens to be using sufficient ef-
fort to interest that customer in buying right in the
store he frequently passes. . .. -^

The mail order house gets trade by going after it.
None comes to it voluntarily. The trade it gets by go-
inff after it is trade you ought to be getting and hold-
in^ by going after it first. Recognize the fact that
mail order competition with you exists and see what
vou can do to prevent it from offering your prospec-
tive customers anything you caimot offer.

FLEMING LEAVES MILLER. DuBRUL
B M Fleming, who has been in the publicity de-
nartment of The Miller DuBml and Peters Manufac-
turing Company, of Cincinnati, has left this concern
and is now connected with another Cincinnati firm m
a like capacity. The publicity work of the Miller-
DuBml Company is now being handled by Teltorcl
DuBml, along with his many other duties.

22

44th year

THE TOBACCO WORLD

March 15, 1924

March 15, 1924

Say You Saw It in The Tobacco Wobu>

44th year

23

REORGANIZATION OF TERMINAL FACILITIES
URGED FOR CHEAPER TRANSPORTATION

Washington, D. C.

Keorganization of terminal facilities in all large
centers was urged during tlie xNational Traiispona-
tion Conference Held recently under the auspices of
the United states Chamber of Commerce, in resolu-
tions oitered tor the consideration ot tlie conierence,
it was pomted out tnat the Imiits of the rauroaas'
ability to lurmsh prompt transportation tor products
and commodities, given an adequate car suppiy, is its
abiiity to liandle us cars througli its teiminais, and
tnere is much evidence that the main trunfc une sys-
tems could handle a largely mcreased tonnage if tne
capacity of yards and temiinals was equivalent to tlie
capaaty of running tracks, it is pointed out tliat it
is impracticable, especially in large centers, for car-
riers at reasonable expense to secure adequate sta-
tion termmal facilities to serve comprehensively all in-
dustrial and commercial sections of such centers, and
if practicable, it would involve great duplication of
uivestment and uimecessary expense upon the com-
merce.

During tlie conference, announcemet was made
that store-door freight service would be put into oper-
ation in several cities of the United States vnih'm the
current year. It is believed that such service would
greatlv facilitate the movement of freight, and would
relieve congestion at terminals. Under the present
system, in most cities, the consignee of a shipment is
notified when his goods arrive and is given a stated
period in which to remove them without payment of
demurrage charges. The consignee then arranges to

have the goods trucked to his store or warehouse,
with the result that a large number of trucks parable
through the terminal yards daily, some of them with
but one or two packages aboard, causing a great deal
of confusion and congestion. Jn cities where store-
door delivery has been tried out, the freight is sorted
by railroad employes in the yards, loaded upon motor
trucks, and delivered, wdth the result that there is a
steadv flow of traffic, and little or no congestion.

LINZ.

BELT IS ELECTED PRESIDENT OF LORILLARD

At the annual meeting of the stockholders of the
P. I^rillard Company, held in Jersey City, last Tues-
day, B. L. Belt was elected president of the company.
Mr. Belt is a former vice-president of the company and
succeeds T. J. Maloney, who declined re-election on ac-
count of ill health.

LEOPOLD PRESIDENT OF AMERICAN SUMATRA
At the meeting of the board of directors of tho
American Sumatra Tobacco Company, held Fridav.
March 7th, Louis Leopold was elected to the presi-
dency of the company to succeed Julius Lichtenstem,
who recently resigned from that office.

SCHULTE DECLARES DIVIDEND

Announcement is made, through Udo M. Reinach,
secretary of the Sohulte Retail Stores Corporation,
that a dividend of $2 per share has been declared on
the preferred stock payable April 1st to stockholders
of record at the close of business March 15th. Checks
will be mailed.

Just two things have made it pos-
sible for US to give this 20% reduc-
tion on Tuxedo:

1. A reduction in the cost off
Kentuclcy Burley tobacco
and in pacicage materials,
as weli.

2. The consolidation of three
off our big plants into one.
(Mr. Ford may not be in the
tobacco business but he is
right about consolidation.)

This gives us a chance to pass an
advantage along to all our friends;
to share a good thing.

You know that it is the desire and
policy of The American Tobacco
Co. to extend to its customers the
maximum of service.

Reducing the price of a great
favorite like Tuxedo— the moment
it's possible— is our idea of deliver-
ing this service.

So now your customers are get-
ting the familiar tin of Tuxedo to-
bacco at 12 cents instead of 15 cents.

teed by

20 9^ PRICE REDUCTION

24

44th year

Say You Saw It in The Tobacco Woblp

March 15, 1924

March 15, 1924

THE TOBACCO WORLD

44th year

25

CHARLES TtiONSON

TTT*^^

a

The Moneys Worth Ciqar

BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
PhoB* FrMkUn 3166

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe Domestic Filler— Imported Sumatra Wrapper)

Charles Thornton

Mapacuba

Prince Hamlet

AfteraU

¥^

■MM

Werchanis cigar boxco

DALLASTOWN, PA.

..AtANUFACTURERS OF

CIGAR BOXES & CASES

DMl«rs In Labels, Bands and Edftngs

CAPACITY 15,000 DAILY

We make them. Anything in Cedar. Veneer,

ir Ta^y Wf J We make them. Anythii

ll It 8 Wood- Redwood and lirtiUtion.

rria.f n* We have them. Let lu quoU you en your

It It 8 1 riC68 "•«!• Un* up with a firet cUm boxmaker

for your 1923 requiremento.

nrst Class Cigar Bexss Qiiarantsatf

flBembcce ot tbc inDuettfi ate corMallfi invttcD wben In
pbtUDelpbta to malic tbe ofllcea of

*

Cbe tobacco Tnnorlb

tbetc beabquatter0, anb to malie U0e of out serviced
in ani2 and all votit^, f ot confctence0 a pdvate ofDce
will be placed at tbeft bt0po0aL tf beeiteb. I^emembet
tbe abbte00, 236 Cbe0tnut Stteet, pbtlabelpbta, pa.

'CcUpbone, %omb«r^ 17M

( Continued from Page 11 )

They make a balanced business ration, and if you
will handle all of them right you will succeed as sure
,as balanced eating will keep you in health.

But the one requiring the most care, the most
skill and which hands you the most fun and most
pleasingly jingles your cash register, is the Selling.

For you see, it is a fine art, like landing a great
big fish, with a small, weak line. Takes pure skill.

Are you making it an art? Are you practicing on
every man who enters, no matter who or what he is I
You should. It's a lifetime study to acquire. But
when youVe got it down fine, oh, boy! You can name
your own price.

cp tjj rj3

TV* f*

** Here's to your customer," said a speaker at a
banquet of retailers. **He is your patron saint, your
sun, from which you get life-giving light, your farm
from which you obtain bountiful harvests, your pri-
vate mint which coins dollars for you, your physician
who keeps you from the disease of care and w^orry, the
joy of your life and the foundation of your prosper-
ity.

** Nothing is too good for him.

'*To cater to his wishes, his whims, his prejudices,
his likes and dislikes, is to you both a pleasure and
a duty. Nothing is too trifling for you provided only
it pleases him— no matter how little.

** These things are your daily tasks ajid duties.
It requires great skill and ability to do them in the
inanuer they should be done. For you must be ixjlite
without iKung sen^ile, smiling without looking silly,
si'lf-rcspecting and dignified without being cold and
stiff, social ^nthout being over-familiar.'*

It's a gieat game, this thing of being a clerk be-
hind a counter, and few there l>e who are experts in
the playing.

AMERICAN TOBACCO ANNOUNCEMENT
Effective March 1, the trade discount of ten per
cent., with two per cent, for cash in ten days, \\\\\ apply
on all American Tobacco Company brands, fonnerly
marketed bv the Tobacco Prmlucts Corporation, the
P'alk Tobacco Company, John J. Bagley & Company,
and listed on buff ex)lored sheets in their price list of
Januarv 2d. All orders are subject to the company '.<
acceptance and to prices and styles in effect on the date
of shipment.

STOCK CHANGED BY AMERICAN LITHOGRAPHIC

COMPANY

The capital stock of the Amencan Lithoe:raphic
(^)nii)anv has l>een changed from 80.000 shares to 68,-
1)40 shares of preferred stock at $100 a share and 5000
shares of common of no par value.

SULLIVAN RESIGNS FROM CONSOLIDATED
Effective April 1, F. Sullivan has resigned as
secretary and treasurer of the Consolidated Cicrar C<^-
poratioii, and also as a member of the board of di-
rectors.

< (

TOBACCO TRADE OF GREECE

(Vice-Consul Adam Beaumont, Saloniki, January 2.)

Little has been done, owing to disrupted social
jnditions among the present population in the to-
])acco territory, toward the grading of Greek tobacco,
but instead it has been marketed immediately after
liarvesting. The lack of grading, together with Gov-
erimient restrictions on the exportation of tobacco,
lias reflected unfavorably on the markets of Greece
(luring tlie past year.

In general the 1923 yield was larger than that
of 1922 but the quality is inferior, consequently less
tobacco will be suitable for American tobacco inter-
ests.

Exports and Chief Buying Countries

Total exports of tobacco from Cavalla during the
first six months of 1923 amounted to 6,769,265 pounds,
as compared with exports of 15,314,177 pounds dur-
ing the first six months of 1922, and 17,492,277 pounds
(hiring the second six months of that year.

Total exports from Saloniki during the first six
juonths of 1923 were 3,842,168 pounds, while exports
during a similar period of 1922 were 3,710,097 pounds,
and (luring the second six months of that year were
only 2,646,839 pounds.

* The U nited States was the leading buyer of Greek
tobaccos in 1922 taking approximately 16,000,000
pounds of the 38,000,000 shipped out of the countr}\
The bulk of this was exported from Cavalla, where
the kadnig American tobacco interests have their
headquarters. Germany was the second buyer of im-
j)ortance, purchasing approximately 12,000,000 pounds.
Italy, the Netherlands, and Austria follow in order of
importance as buyers of tobacco.

During the first six months of 1923 Italy was the
chief purchaser of tobacco, taking 2,895,212 pounds as
compared ^ntll 4,669,833 pounds for the same period
in li>22. Tobacco for Italy is shipped through Salon-
iki because more vessels touching Italian ports are
available. The United States follows Italy, with pur-
chases amounting to 2,327,354 pounds or 20 per cent,
of the total. This amount, compared \vith the quan-
tity exported during the same period of 1922, would
indicate a considerable falling off in buying. How-
ever, this is explained by the fact that exports for the
.siune period in 1922 were unusually great, owing to
I)olitical disturbances and shipment as a measure of
precaution against accumulated stocks of unmanipu-
lated tobacco from the districts of Xanthi and Cavalla.
On the whole, exports during the first six months of
1923 were 50 per cent, less than the same period of
1922.

Situation in the Tobacco-Growing Centers

Some quantities of tobacco have been bought in
Sari-Shaban, Cavalla, and Pravion. The important
companies, and especially the American companies,
are not buying openly at present in view of the high
taxes imposed. The merchants' association has re-
<iuested the Government to make the necessarj' reduc-
tions in order that producers and buyers in Greece
mav compete with those in Bulgaria. The associa-
tion emphasizes that the American companies will find
it possible to change their source of supply and pur-
chase their needs in B-ulgaria. As the cigarette man-
ufacturing is in control of a few large American cor-
l^orations, it is not improbable that they will agree to
almndon the Greek source of supply, which is only ap-
proximately 4 per cent, of the American tobacco con-
sumption.

NEW OFFICERS ELECTED FOR NATIONAL

BOARD OF TOBACCO SALESMEN'S

ASSOCIATIONS

The following officers have been elected for the
National Board of Tobacco Salesmen's Associations:
President, Emanuel M. Freeman, Newark, N. J.; first
vice-president, Edward J. Mulligan, Boston, Mass.;
second vice-president, Leo M. Lehman, New York
City; third vice-president, Abraham Brown, Newark,
N. J. ; secretar}% Herman Goldwater, New York City ;
treasurer, Abe Blumberg, Baltimore, Md.

The following were elected on the Board of Gov-
ernors: Emanuel M. Freeman, chairman, Newark, N.
J.; Edward J. Mulligan, Boston, Mass.; Harry L.
Whipple, Boston, Mass.; John Frischberg, Boston,
Mass. ; Leo M. Lehman, New York City ; Albert Free-
man, New York City; Max Berliner, New York City;
Abraliam BioA\m, Newark, N. J. ; Jack A. Martin, New-
ark, N. J.; Thomas J. O'Neill, Baltimore, Md.; Jonas
J. Ollendoi-ff, New York City.

OFFICERS OF THE UNITED STATES TOBACCO
COMPANY RE-ELECTED

The following officers of the United States To-
bacco Company, were re-elected at a meeting of the
stockholders, held March 4: President, J. Peterson;
vice-presidents, J. H. Bowers, L. A. Bowers, J. M. De-
Voe; J. D. Carhart; C. C. Conn; secretary and treas-
urer I. L. Elliott.

SMITH JOINS DEISEL-WEMMER
Announcement has been made that Harry S.
Smith, is now with the Deisel-Wemmer Company, of
Lima, Ohio, and is now representing that company in
Pennsylvania, in the interests of **San Felice" and
'*Pil Verso." Mr. Smith was formerly with the Con-
solidated Cigar Corporation.

STUDWELL LEAVES SCHULTE

Iryin Studwell, who was head of the cigar de-
partment of Park & Tilford at the time it was taken
over by the Schulte interests, has announced his res-
ignation with that firm, effective April 1. No an-
nouncement has been made as to his plans for the fu-
ture but it is expected that he will continue with the
cigar industry.

WEATHER CONDITIONS IMPROVE IN PORTO

RICO

For the week ending March 1, says a United
States Department of Agriculture Weather Bureau
bulletin to the Goveniment of Porto Rico Tobacco
(iuarantee Agency, '* Rainfall on the Island of Porto
Rico averaged alK»ut half an inch, or one-fourth inch
below the noiTnal amount. The temperature aver-
aged about one degree above normal. Weather con-
ditions were generally favorable for curing tobacco,
and fanning operations in general."

WANDERING
There's a lot of fun to be had at a county fair,
Imt it is doubtful that any in history contributed a
better laugh to suffering humanity than at Pomona

recently.

A negro bad spent all his money on the merry-
go-round. When he lighted from his last ride, his
thriftv wife confronted him with:

'*Now yoh all spent all yo money nigger, wha's
vou hmV—Lof^ Angeles Times.

26

44th year

THE TOBACCO WORLD

March 15, 1924

Tobacco Merchants' Association

Regis

tration Bureau, LwlSlSS

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A— An tUowance of ^ will b« made to member* of the Tobacco Mer-
chants' Aatociation on each registration.

Note B— If a report on • search of a title necessitates the reporting of more
than ten (10) titles, but less than twenty-one (21), an additional charge of One
Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty
(20) titles, but less than thirty-one (31). an additional charge of Two Dollars
()2.00> will be made and so an additional chaise of One Dollar ($1.00) will be
made for every ten (10) additional titles necessarily reported.

REGISTRATIONS
MULFORD & SON:— 43,692. For cigars. February 27, 1924. W.

Mulford & Son, Unadilla, N. Y.
SYMWA CLUB:— 43,693. For cigars, cigarettes, cheroots and to-
bacco. February 27, 1924. Emery Cigar Co., Inc., Battle Creek,

Mich. ^ . ^.

HOT DOGS:— 43,694. For cigars. February 2, 1924. Smith Cigar

Co., Hanover, Pa.
CUSTOMADE:— 43,695. For cigarettes and tobacco. December

24, 1923. Continental Tobacco Co., Inc., New York, N. Y.
TIMES SQUARE:— 43,696. For cigarettes and tobacco. Decem-
ber 3, 1923. Continental Tobacco Co., Inc., New York, N. Y.
WEAF:— 43,700. For all tobacco products. March 3, 1924. George

Schlegel Inc , New York, N. Y.
muscle' SHOALS :^43,691. For cigarettes. February 25, 1924.

B. M. Huey, Birmingham, Ala.
SILVER-LYON:— 43,702. For cigars. February 25, 1924. The

.Silver-Lyon Cigar Co., Syracuse, N. Y.
IZAK WALTON:— 43,703. For cigars, cigarettes and tobacco.

March 3, 1924. W. W. Davis, Neosho, Mo.
ARDMO RE:— 43,704. For pipes. March 6, 1924. John Hirsch,

Los Angeles, C^l.
DEL RIO:— 43,705. For pipes. March 6, 1924. John Hirsch, Los

Angeles, Cal.
TAMPA DISTRICT: — 43,706. For cigars, cigarettes and smoking

tobacco. March 6, 1924. Thompson & Co., Inc., Tampa, Fla.
PARK LANE:— 43,707. For smoking pipes. March 6, 1924. L. &

H. Stern, Inc., Brooklyn, N. Y.
PORICO:-M3,708. For leaf tobacco. March 7, 1924. Leo Hirsch,

New York, N. Y.
JUAN CASIANA:^43,709. For all tobacco products. March 3,

1924. Max E. Starlight, New York, N. Y.
JACKIE COOGAN:^43,710. For cigars. March 10, 1924. Mehl

Leaf Tobacco Co., Peoria, 111.
W. G. Y.:— 43,711. For all tobacco products. March 10, 1924.

Henry Heck's Sons, Albany, N. Y.

TRANSFERS

JOHNNIE WALKER:— 35,710 (United Registration Bureau),
19,929 (Tobacco World). For cigars, cigarettes, cheroots and to-
bacco. Registered March 25, 1910, and April 1, 1910, respective-
ly, by the American Litho. Co., New York (Tity. Transferred
(for cigars only) to the Florida Produce Co., Sanford, Fla., March
8 1924.

LA PHILADENCIA:— 13,900 (Tobacco World). For cigars,
cigarettes and cheroots. Registered December 15, 1902, by E. E.
Kahler, Reading, Pa. Transferred to Dusel, (joodloe & Co.,
Philadelphia, Pa., and re-transferred to H. L. Haines & Company,
Red Lion, Pa., March 6, 1924.

LA CELESTINA:— 2588 (Trade-Mark Record). For cigars. Regis-
tered December 8, 1886, and U. S. Tobacco Journal (for cigars).
Registered October 5, 1885, by Lichten Bros., Philadelphia. Pa.
Transferred to B. Stahl & Co., New York City, and re-transferred
by the Erlich Mfg. Co., New York City, claiming to be the suc-
cessors to B. Stahl & Co., to Jacob Rich, New York, N. Y., Feb-
ruary 5, 1923.

BLONDE-IKE OF THE KLONDIKE:— 18,103 (Trade-Mark Rec-
ord). For cigars. Registered August 13, 1897, by B. Stahl &
Co., New York City. Transferred by the Erlich Mfg. Co., New
York City, claiming to be the successors to B, Stahl & Co., to
Jacob Rich, New York, N. Y., February 5, 1923.

TAMPA'S BRIGHTER:— 43,581 (Tobacco Merchants Associa-
tion). For cigars. Registered November 1, 1923, by Pastor, Diaz
& Co., Tampa, Fla. Transferred to the La Flor Del Progreso
Cigar Co., Tampa, Fla., March 4, 1924.

EL TALENTO DE CUBA:— 28,203 (Tobacco Journal). For
cigars, cigarettes and tobacco. Registered January 21, 1904, by
O. L. Schwencke Litho. Co., Brooklyn, N. Y. Transferred by
The Moehle Litho. Co., Inc., successors to O. L. Schwencke
Litho. Co., to S. Zimmermann, Chicago, 111., February 28, 1924.

BLACK CHIEF:— 27,059 (Tobacco Uaf). For cigars. Regis-
tered February 23, 1904, by the Maryland Litho. Co., Baltimore,
Md. Transferred to the Spangler Ggar Co., Grand Rapids,
Mich.

ALBERT GALLATIN:— 30,657 (Tobacco Journal). For cigars.
Registered December 3, 1898, by Louis E. Neuman & Co., New
York City. Transferred to A. F. Gallatin, York, Pa. April 11,
1910, and re-transferred to Albert F. Gallatin Cigar Co., York,
Pa., in July, 1919.

THE PORTUGUESE TOBACCO MONOPOLY

((Commercial Attache (Charles H. Cunningham, Madrid.)

The exclusive monopoly of importing, manufac-
turing, and selling tobacco in Portugal is at present
in the hands of a 1^'rench company, whose contract will
expire in April, 1926. This company pays to the Uov-
ernment a lixed rent of 6,520,(AJU escudos per year, and
yielded an additional participation in the prolits of
1922 of 3,221,023 escudos. (The par value of the es-
cudo is $1.06, but the exchange value in 1922 was only
$0.06, and at present is $0.03.)

The Government of Portugal has borrowed 1,500,-
000 pounds sterling from the company and it is prob-
able that if an American tirm will tumish sulUcient
capital to liquidate this loan it could secure the mo-
nopoly, which for a number of years has yielded a
50 per cent, profit to the operating company. Sales
of tobacco during the fiscal year ended April 31, 1923,
reached the total figure of 3,684,794 kilos of tobacco,
valued at 60,374,716 escudos, as against 2,941,557 kilos,
valued at 47,171,752 escudos, in 1921-22. Import du-
ties were paid on 329,/ 04 kilos, producing 2,381,6/0
escudos to tue State in customs duties as against 283,-
307 kilos, producmg customs duties amounting to
1,274,386 escudos in 1921-22. The gross revenues of
the tobacco monopoly for 1922-23 were 62,/56,385
escudos as agamst 48,046,138 for the preceding year.

AMERICAN TOBACCO EARNS $15 ON COMMON

The report of the American Tobacco Company
for 1923 shows net income of $17,808,139, after J? ed-
eral taxes, depreciation and interest, equivalent, after
I>referred dividends, to $15 a share earned on the $97,-
611,800 combined common and common B stocks, com-
pared with $18,833,255, or $17.49 a share, on $89,589,-
000 combmed common in 1922.

Total sales were $138,473,340, a decrease of
$5,000,000.

The balance sheet shows current assets foot up
$101,963,000, against current liabilities of $16,641,000,
leaving net working capital of $85,321,000, an increase
of $2,689,000.

Cash and United States Treasury certificates total
$13,800,000, against $12,400,000 a year ago an increase
of $2,800,000 in accounts payable is offset by an in-
crease to some extent by an increase of $1,600,000 in
receivables. At the same time, the reserve for adver-
tising and Federal taxes increased $500,000.

FRANK TILFORD PASSES AWAY
Frank Tilford, former president of the firm of

Park & Tilford, died on March 6, at Palm Beach, Fla.

Mr. Tilford was seventy-one years of age and his death

was due to the infirmities of his age

The business of Park & Tilford was sold to D. A.

Schulte, head of the Schulte Cigar Stores, in August,

1923, and Mr. Tilford was at that time retained as

chairman of the advisory board.

He is survived by his widow and two daughters.

MAX CANS' SONS, INCORPORATED, MOVE
Max Gans' Sons, Incorporated, announce the r^
moval of their offices from 197 Water Street to 142
Water Street. They are now located, with spacious
offices, in the Duys Building.

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co.
24 Vine St., ir-AS^-r

DESHLER, OHIO.

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASDACM, PrcS.

j.A.VOiCE.Sccv. 8 GtNu. Manage d

PAHBlVlSHHirpilCi:

-- —

1

[1

- f- ''*— ^^---"-t

-i^ LITHOGRAPHING CO.inc.^^^C^

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

CIGAR LABELS - CIGARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

Wmma/i

NEW YORK

Ttie Standards of Ajtterica

Lorillard's Snuff , : Est. 1760
Rail Road Mills Snuff , Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Haccoboys — H^appees — High Toasts
Strong. Salt, SWeet and Plain Scotchs

MANUFACTURED BY

GEORGE W. HELME CO.. Ill Fifth Ave.. New York

r

Bey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, ill.

Cigar Labels, 'Bands and Trimmings
of Highest Quality

Perfect Lithography

Anverican"Rox S"pply C^

'^309 Russell Street Detroit, Mich.

Comer of Gratiot Street

Exclusive? Sellinc- A^cnls Tor
THE CALVERT LITHOGRAPHING CO.

vT/yvCEi IS 70

CIGARBANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO

RICHMOND. VA.

^Vanu/aeturcrs of

HIGH GRADE

SMOKING TOBACCO.

%.

^

■ /

/ /

?JI533^K-35^S51L2!^

I

I

I

1

i

I

i

I

I

Staple Manila Cigars

bers and Dealers Who Hai
Staple Manila Brands Are

Making Money.

There is a growing demand in the United States for
mild, sweet, free-burning Manilas which sell at retail
from 5 to 25 cents.

There are a lot of smokers who like Good Manilas.

TTiere are Millions more who may be attracted to the
right Manila Cigar at the right price.

ARE YOU WINNING YOUR SHARE
OF THIS GROWING TRADE?

Lht of Mam fa Factories and Importers on appikation.

THE MANILA AD AGENCY

(€. A. BOND, Mgr.)

15 WILLIAM STREET

NEW YORK CITY

'CgiS'tf "liii M ujx Ilu iLgTOr^y^Sr^iry^M^t/ >tT/ « ff ui?^^ ^i^a uji. iii ah. au ail ah iMi am

K

APRIL 1, 1924

L i 3 r? A R Y

H r^ O E I V t D

APR 4 1924

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does $^f>arate

Wrtt» far d*ter^it» maHir

and nebt price

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HAS A FWE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

WHt0 fmr

Mi4 priiw

Baker Tobacco and Cigar Nacliinery Company

YORK, PENNA

mrnm

ii'"""i"""""nniiiiiii

PUBLISHED ON THE ISJAND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHILA.,PA.

«»-itF

April 1, 1924

Say Tou Saw It in The Tobaooo Would

And in Philadelphia

The Best Cigars
Are Packed In
Wbodeii Boxes.

ere all the World will see

This illuminated sign will tell all who ride or walk
both day and night that— ^' THE BEST CIGARS
ARE PACKED IN W^OODEN BOXES."

City by city, and sign by sign, this message is being
broadcast, until the entire country will be covered

The cost of the campaign, insignificant when TOm-
pared to the benefits that will be gained, are being
^ne by a group of far visioned manufacturers, for
the benefit of the entire industry.

I^^Afterall
J^othing satisfies like

44th year

SHEIP
&
VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812-832 N. Lawrence St PhUadelphia, Pa

SAN FELICE

v^-:%

2 f<>r /St

, ELVER S0,|

OOOD CI

^O

THE DEISEL-WENNER CO.

Ntkert

UNA, OHIO

April 1, 1924

And in Philadelphia

8ay Tou Saw It in The Tobacco Wobld

44th year

o

The Best Cigars
Are Packed In
\Vooden Boxes.

Where all the World will see

This illuminated sign will tell all who ride or walk
both day and night that— "THE BEST CIGARS
ARE PACKED IN W^OODEN BOXES."

City by city, and sign by sign, this message is being
broadcast, until the entire country will be covered.

The cost of the campaign, insignificant when com-
pared to the benefits that will be gained, are being
borne by a group of far visioned manufacturers, for
the benefit of the entire industry.

ci^othing satisfies like^
Hl^ good cigar^

SHEIP
&

VANDEGRIFT

ly. k

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE
812-832 N. Lawrence St Philadelphia, Pa

"BETTER
SMOKING"

BAYUK CIGARS, Inc.

PHILADELPHIA, PA.

SAN FELICE

2 /<'r /^C

EL VERSO

/0< J/"''r2JC/3f

OOOD ci<

THE DEISEL-WEHNER CO.

Ntkcrt

LIMA, OHIO

New York, 119 LiJ«y«tt« Street

n

A

Hmm FraaUiB 31M

MAKERS OF:

y^^Bm

Philadelphia Hand Made

\ JH

Havana Ribbon

J vj^^^fl

(Ripe Domestic Filler— Imported Sumatra Wrapper)

"j^E^^B

Charles Thomson

/'='*^^^^^■

Mapacuba

H ■'

Prince Hamlet

V

i^^^Aft^^iSr^^i J

i

'l^^a^od cigar^^r ^

•

^^^^^^^^^^^^^-^M'^'nM

m

•

^^^^

^^K^

• ^^^■P^'^

44th year

Say You Saw It in The Tobacco Wobld

April 1, 1924

April 1, 1924

The ne^MT
La TOSELLA

BUDDIES-IOc

Siveet as a nut
Smooth as velvet
Mellow as moonlight
But always MILD !

v.a.A.

UIQSEUiA

TOBACCO MERCHANTS ASSOCIATION ^.i^^fiW^
OF UNITED STATES "^So^^

JESSE A. BLOCH, Wheeling. W. Va ..President

CHARLES!. EISENLOHK, Philadelphia, Pa Ex President

WILLIAM BEST, New York, N. Y Chairman Executive Committee

MAI. GEORGE W. HILL. New York. N. Y Vice-President

GEORGE H. HUMMEL. New York. N. Y Vice-President

JULIUS LICHTENSTEIN. New York, N. \ Vice-President

H. H. SHELTON. Washington, D. C Vice-President

WILLIAM T. REED, Richmond. Va Vice-President

HARVEY L. HIRST, Philadelphia. Pa Vice-President

ASA LEMLEIN, New York, N. Y Treasurer

CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director

Headquarters, 5 Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. ft. SPALDING, Cincinnati. Ohio^... •— "••"•v!;:^^!^.!!!

CHAS. B. WITTROCK, Cincinnati. Ohio......... ••••••*'^*t .,.t«

GEO. E. ENGEL Covington. Ky • c fJifl!

Wll. S. GOLDENBURG, Cincinnati, Ohio ,.......• .....Secretary

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

JOSEPH MENDELSOHN, New York City •..•• President

A. W. KAERCHER. Chicago, III .Vice President

W. S. FULLER, Hartford, Conn ,,.,,,„».„,,......... Ireasurer

JEROME WALLER. New York Cl^ „.,«^«w,i,^M«*.«feM«*«**M. Secretary

fOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY T. FREEMAN .««•* President

JACK ECKSTEIN ,..,.„,.., ,.„..„. <.,,*.„......„., .....1st Vice-President

SAM. FORUIN ...,..,...*».*,..*.,,..,......... 2d Vice-President

MAX BERLINER Treasurer

LEO RIEDERS, 3 0 West llSth Street, New York City Secretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINTilCK ,......,...„ President

SAMUEL WASSERMAN Vice-President

AXTHUR WERNER, 51 Chambers St.. New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

lOR SALE — G.NIE COMPLETE SET NEWTO.\'-STO.\KES

LETTERING PE.VS, with inks and complete instructions for

making nifty show cards and price tickets. Absolutely new. Address

I 'ox 451. care of "The Tobacco World."

WISCONSIN TOBACCO FOR SALE.— Approximately 200 cases
1918, 1919, 1920 and 1922 Southern Wisconsin tobacco. Samples
at Rockdale. Dane Co., Wis. L. G. Anderson, 2127 Iowa St..
Chicago. 111.

BUSINESS OPPORTUNITY

MODERN EQUIPPED FACTORY. Desirably located. State of
Pennsylvania. Steam heated. Capacity 100.000 minimum. 203.000
maximum. Producing good workmanship. Scale of price nght for
10-cent line. Actively operating at present with good organizat on.
Rent reasonable. Further details on inquiry. Address Box 454
care of "The Tobacco World."

SITUATION WANTED

A.CAPAP.LE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories, capable of starting chain of factories; will be open for
position shortly. Address Box Z, care of "The Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

APRIL 1, 1924

No. 7

TOBACCO WORLD CORPORATION

Publishers

Hobart Bishop Hankins, President and Treasurer

(lerald B. Hankins. Secretary

Published on the Ist and 15th of each month at 236 Chestnut Street.

Philadelphia. Pa.

Entered as second-class mail matter. December 22. 1909. at the Post
Office, Philadelphia. Pa., under the Act of March 3. 1879.

PRICE: United States. Canada, Cuba and Philippine Islands. $2.00 a
year. Foreign, $3.50.

1

i.HW'il<inm«liHiHiiiMiiilimn iiiHlilllHlMHWIiH.HmititliiiliiiilitmtiliMlilimWKMiimnaww""

OUR HIGH-GRADE NON-EVAPORATING

CIGAR FLAVORS ^ u u .

Make tobacco m«Kow and amooth In charactaf
and Impart a moat palatable flavor

aATORS FOR SMOKING and CHEWING TOBACCO

Write for Llat of Flavora for Special Eranda
BITUN. AIIOMATIZEl, BOX FLAVOM. PASTE SWEETENEIS

FRIES A BRO., 92 Reade Street, New York

nn»«>iMmiti« iimniimm B.iniii>».>i"H.tM "••"

D7/e (^/Qar of Qtia/i/^

122 SECOND AVENUE
NEW YORK CITY

Say You Saw It in The Tobacco World

44th year

M

Because I get lots
more for rr\y money

ft

The man who rolls his own from
"BULL" Durham has found his best
friend for life. He's always going to
be sure of real quality and real tobacco
taste. And think of the money he
saves— 100 cigarettes for 15 cents

ff Guaranteed by

ff Guaranteed by

i N c enr on ATco

GENUINE

««

BULL* DURHAM

NOW

EIGHT CENTS A BAQ

6

44th year

Say You Saw It in The Tobacco World

April 1, 1924

^1 Everybody loves a new hotel.

THE

SYLVANIA

Philadelphia's newest and most
beautifully furnished hotel will
fullfill your expectations of
hospitality, good food and fine
service.

•Illllilllllllllll Ilillim Hill illlllllllllli Illlllllllllllllllll lllllllllll>lillllllllllilllllllllllllllllHIIHIII"IIIIIIIIIIIIIIIIIMII II

H„, MlllllinilllHUIIIIIIIIHIIIUIIIIIIIIIIIIIIIIIIIIillllllllllllilllllllllUIIIIIIIIIIUIHUXUHMnHIHIIIIUHHIIIIIIII IHIIM I MH

J. C. Bonner for many years associated
with the management at Ritz Hotels
is Managing Director of the Sylvania.

LA MF.GA

Clear Havana Cigar

MADE-IN-BOND

•

LA M EGA is made only in the finei grades.
More than 50 shapes and sizes to select from.
Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COM'PRISES ALL OF THE LEAT>ING and "RpP-
RESENMTIVE CIGJR MANUFJCTWRERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

Itl — Benefiting our Mernben.

2nd— Maintaining the high standard of "Tampa**
workmanship by seeing that our labor is
ju^y treated.

3rd — Protecting the dealer and Ae cowamer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification " Stamp :

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Elxclusively in Wooden
Cigar Boxes,

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPfflA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

LET US HELP YOU

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31

Volume 44

THE TOBACCO WORLD

Number 7

Esublithed
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

12.00 a Year

PHILADELPfflA, APRIL 1, 1924

Foreign $3.50

—-♦

EDITORIAL COMMENT

T seems unfortunate that the cigar industry
should faoe higher material costs at this time
when there is every reason why cigar prices
should be held where they are, and it would be
a boon for the industry^ if many of the low^er-priced
brands could be improved in quality.

Reports reach us that certain types of leaf are not
only selUng this year at high prices but that competi-
tion for the better grades still in the market is increas-
ing these prices.

This is not only bad news for the smaller manu-
facturers but for the larger ones as well. For the
smaller manufacturers it must mean a change in qual-
ity or price if we accept their statements that there
was very little profit in 1923 when their tobaccos cost
Jess than the same grades will cost this year. Most
manufacturers are already working these higher-priced
tobaccos, with increased overheads due to reduced pro-
duction.

The larger manufacturers have depended on big
production with a minimum profit per thousand, and
L'very dime of additional cost per thousand gives cause
for greater efforts toward economies.

The fact that many manufacturers are successfully
operating cigar-making machinery and mechanical fa-
cilitating devices indicates that machinery, properly
adjusted and operated will reduce production costs.

The opportunity is present right now for the manu-
Uicturers of cigar-making machinery to advertise the
''conomies of their equipment to the^ trade and to sell
ilieir products in larger quantities than ever before.

CJ3 [Jj CJ3

HE campaign which has just been begun by
a nationally known pipe manufacturing fiim
to reach the *'man behind the counter*' is, to
our way of thinking, one of the utmost im-
]">rtance to the industry.

We have persistently urged the concentration of
"thn-i on proprietors and clerks of retail stores, teach-
'Hg them the proper methods by which to merchandise

cigars. Now- that a pipe house has undertaken this
work, it will perhaps have a beneficial effect on cigar
manufacturers.

This pipe house realizes how easily the value of
consumer advertising can be dissipated by uniformed
retailers and clerks. They also realize how their con-
sumer advertising can be strengthened by having the
men who sell their merchandise in the retail store thor-
oughly educated in regard to pipes and the points of
merit hi their particular line.

In the cigar business there has always been a wide
gap between the manufacturer and the consumer.
Trade paper copy that could be used to advantage in
addressing the jobber and retailer is often nothing
more than a mere announcement of brands and manu-
facturers. The great audience formed by trade paper
readers is too often neglected. And yet this audience
is one hundred per cent, interested in the cigar indus-
try and eager to receive ideas and information.

A\'e do not mean to say that none of the cigar
manufacturers are doing anything to educate the cigar
dealers, but we do say that those who are doing it are
few and far between. A greater concentration of ef-
fort is needed to help the retailer sell cigars in pref-
erence to other tobacco products.

The "man behind the counter'* stands between
your product and the consumer. He can either build
good-will for your brands or t^ar it dowai. In many
cases where the smoker stops dealing at a certain
store, the cause is due either to indifference or ignor-
ance, as a rule. If the causes are brought to the re-
tailer's attention he is usually too good a business man
not to endeavor to correct them.

In undertaking this campaign of education with
the retail trade this pipe manufacturer is doing a
much-needed work of benefit not only to the pipe in-
dustry but to the cigar and tobacco industry as well.

The treatment of a customer is a most important
matter for every store proprietor, and the establish-
ment of a standard of ethics in all dealings between
the retailer and the public will go far to elevate and
improve the retail business.

1436 WALNUT STREET

CINCINNATI, OIOH

8

44th year

THE TOBACCO WORLD

April 1, 1924

April 1, 1924

THE TOBACCO WORLD

£) n I bAtJEii

44th year

9

11 1-/A.«

BALTIMORE FIRM WILL DISTRIBUTE "MAR-
SHALL FIELD"
Howard F. Pent, president of the Coraza Cigar
Company, North Seventh Street, has just returned
from a trip in the interest of his brand, ** Marshall
Field," and announces that arrangements have been
made with the MaiTland Tobacco Company, of Balti-
more, to distribute this brand in their territoiy. The
** Marshall Field'' is growing constantly in popular
favor and the factory is ver>' optimistic over the out-
look for 1924 business on this brand.

SCHULTE TO OPEN NEW STORE IN PHILLIE

According to plans now under consideration by A.
Schulte Company, a new store will be opened in Phila-
delphia before June 1st. The plans call for a total of
nine new stores by that date. One in Philadelphia,
Pittsburgh, Detroit, Buffalo and Schenectady, and two
in New i'ork and Chicago. The company reports a
greater increase in business for the month of Febru-
ary, 1924, over the same period last year, than in any
other month in their history.

BANDITS WHO ROBBED DUSEL, GOODLOE

CAUGHT

Five of the bandits who robbed the branch house
of Dusel, Coodloe & Company, at Atlantic City, a few
weeks ago, have been caught. Two of the men w^ere
apprehended in Philadelphia and part of the stolen
goods were recovered and identified by L. C. Albert-
son, manager of the Atlantic City branch. The other
three were captured in Atlantic City.

RECENT CONFERENCE IMPROVES RETAIL CON-
DITIONS

As a result of the recent conferences in connec-
tion with the forming of a Retailers' Association in
this city, conditions among the retailers have been con-
Fidorably improved, due to a cessation in the price-cut-
ting war. It is hoped by all that the condition may be
pennanent.

The local leaf market is verj- quiet and only a few
small sales are being recorded. According to advices,
ccnditions in the Havana market are quiet also.

Ten cent cigars continue to make up the greater
part of the sales of the retailers, with the higher-priced
goods coming in second place. The quality of the five-
cent goods is not yet up to what the consumer wants.

Cigarettes are still selling in large volume.

"JIMMIE" GOLDWATER VISITS PHILADELPHIA
^'Jimmie" Goldwater, of ** Natural Bloom" fame,
was a visitor in Philadelphia on Thursday and an-
nounced that a special ** Natural Bloom" representa-
tive has been put on to cover Philadelphia. Harn-
Rendehnan is the man, formerly with Bayuk's for nine
vears, and with this experience, together with his ex-
ceptional ability, no doubt ** Natural Bloom" will soon
be in ever>' good cigar stand in this city. Dusel, Oood-
loe & Companv are distributors for this braiid in
Philadelphia and Atlantic City, and they report that
*' Natural Blooms" are already selling very strongly.

BAYUK CIGARS DIVIDEND

Regular quarterly dividends of 1% per cent, on
the second convertible preferred, 1% P^r cent, on the
first preferred, and 2 per cent, on the second preferred,
have been declared by the directors of Bayuk Cigars,
Incorporated. The dividends will be payable April
ir>tli to stockholders of record March 31st.

Louis A. Kramer was a visitor to the Water Street
leaf market last w^eek.

PENNSYLVANIA LEADS IN CIGAR-LEAF PRODUC-
TION
Pennsylvania ranked first in cigar-leaf tobacco
production and fifth in production of all kinds of to-
bacco in 1023, according to information compiled by the
Bureau of Statistics, Pennsylvania Department of Ag-
riculture. The report for the last year covers the
twelve counties that grow the crop commercially:

Yield Total Pro- . Price

Counties. ^-Icres. ^er Acre, ductioii. O^'C. i. ^fj^^

Herks . .. 202 I.800 363.600 $0.17 $ 6i,8i2.ot>

Hradford 61 t,20O 73.20O .17 '^j^Z

Chester 598 1,580 944.840 .18 i/0'0/i.2^'

Clinton 56 1400 78,400 .18 4,"2.oc.

Dauphin 7T i.3oo 92,300 .18 >^'^"^'

luinkta 16 1.600 25.600 .16 4.096.0^

Lancaster 36,164 i,300 47,013.200 .19 ^93f^^•;,

U-banon 434 i.450 629.300 .20 i25.86o.(_>.'

Lycoming 107 i,350 I44.450 .19 ^^'^f'

Snyder I3 2.000 26,000 .18 4.6«o.c<

Tiojra 103 1,200 163,200 .25 4oitoo.o<

York 2,942 1.200 3.530,400 .13 458.952.0^

Total 40,800 .... 15.084,490 .... $9.869.3<>4r' =

Average >,3O0 $0.19 •••

SAM PALEY MAY MAKE EUROPEAN TRIP
Sam Palev, of the *'La Palina'' factory, is consul
ering making a trip to Europe within the next montli
It is possible his family will accompany him on the tri]
and the Sumatra inscriptions in Holland will be m
eluded in the itinerary.

WM. DEMUTH & COMPANY TO HELP "MAN
BEHIND THE COUNTER"
Wm. Demuth & Company, one of the foremost pipe
manufacturing concerns in the country, is starting a
campaign to help the retailer sell more pipes by giving
him a working knowledge of the merchandise he han-
dles. They have prepared an article entitled, '*Tell
llim Something About Pipes, ^' and this article is avail-
able for distribution upon request to any retailer's
salesman or jobber's salesman who is interested in
l)ipe8 and how to merchandise them.
The article says in part :

* ' The importance of the man behind the counter is
0 radually receiving its due degree of attention. Many
manufacturers who spend huge sums in advertising to
build consumer preference and goodwill for their prod-
ucts, are beginning to reahze that their efforts can be
rendered futile, and well earned goodwill can be
<iuickly dissipated if not properly nurtured at the cru-
cial point in the cycle of distribution— the retail coun-
ter, over which the article is handed to the public. It
is not sufficient for the manufacturer alone to appraise
the importance of the role of the retail seller. It is
necessary, too, for the retail merchant or clerk to ap-
preciate the importance and effectiveness of his func-
tion.

''Let us consider briefly, some of the reasons why
people stop, or may stop, trading at certain stores.
** Indifference of salespeople.
''Attempts at substitution.
"Errors.
"Tricky methods.
' 'Over-insistence of salespeople.
'•Insolence of salespeople.
"Unnecessary delays in service.
'•Tactless business policies.
"Poor arrangement of store.
''Lack of knowledge concerning merchandise.
'♦Practically every one of these stumbling blocks
to holding steady trade is at the control of the retail
merchant or the retail clerk — and can be eliminateil
«)iily if he has a true estimate of ther damaging effects
on his profits and makes a determined effort to stop
these sales leaks.

"We do not intend to preach about indifference,
tactlessness, carelessness, insolence, errors, etc. The
necessity for the correction of these faults is obvious.
"The function of this article is to focus attention
upon the importance of the retail salesman having a
\vorking knowledge of the merchandise he handles. . . .
Knowledge concerning an article, its materials, its
manufacture and its uses enables a salesman very
often to interest a customer and effect a sale even
Hiough the customer did not intend to purchase that
irtiole when he entered the store.

"Such creative salesmanship can vory effectively
'>e employed in the sale of pipes."

Then follow a number of suggestions showing how
^alesmen can interest prospective customers in the sub-
ject of pipes, a description of the materials which go
into their manufacture, an explanation of the proc-
''sses through which a pipe passes on its way from root
^0 counter, a little talk on the care of pipes and how to
''Vcak a meerschaum.

BURNS JOINS EISENLOHR

Arthur Bums has joined the sales force of Otto
|*'isenlohr & Brothers, Incorporated, and will cover
'»oston and surrounding territory in the interest of
"Cinco." He was formerly with the 0. C. A. factory.

HE General Appraisers ' decision that each sep-

arate piece of imported lithography must bear

the name of the country of origin is of wide

interest to the cigar industry. As far as the

oigar busmess is concerned only two foreign countries

are a factor in the label and band industry.

As far as we know up to the war both of these
countries had their names imprinted on each band on
the white end, which was covered when the band was
placed on the cigar.

This decision clarifies the situation as there have
been attempts to justify the importation of foreign
lithography by printing the name of the countrv of
ongin only on the container holding the individual
pieces. .

NANYANG BROTHERS EXPANDING IMPORT-
EXPORT BUSINESS— SAT HING KAN ELECTED
PRESIDENT TO SUCCEED HIS FATHER
Xaiiyang Brothers, Inc., New York subsidiarj' of
the Xanyang Brothers Tobacco Company of China,
has just moved into their new offices at 220 Fifth Ave-
nue in order to take care of their rapidly increasing
import-export business. This is taken as the first step
in the company 's policy of business expansion decided
at the last meeting of its board of directors when Sat
Iling Kan was named president to succeed his illustri-
ous forbear, the late Kan Chiu-nam, noted Chinese in-
dustrial magnate and cigarette manufacturer. Yat
Pong Kan was elected vice-president, Tsze E. Pun,
vice-president and treasurer, Alfred S. Lee, secretary
and assistant treasurer and Elsie G. Kretsclimer, as-
sistant secretary.

Sat Hing Kan is now in China looking after the
Far Eastern interests of his family, chief of which is
the firm of Nanyang Brothers Tobacco Company, of
which his father was founder and president. Since
his father's death last October, young Mr. Kan has
shared in the direction of the affairs of this great ciga-
rette manufacturing company of China, in which he
had already served in many important capacities in-
cluding that of general manager in Shanghai. He
also holds the important position of leaf department
manager and is considered an authority on native Chi-
nese tobacco which he thoroughly studied at the sources
of iiroduction as well as American leaf tobacco which
is purchased in large quantity for manufacturing the
popular "Nanyang" cigarettes. Mr. Kan will return to
New York this summer in time to supervise this year's
puchases of tobacco and new factory machinery and
equipment for the tobacco company which in recent
vears have aggregated many million dollars annuallv.
l-'urther steps to for^vard the expansion of the New
York corporation will then l>e taken.

Tsze E. Pun is general manager at the New York
ofTice which besides looking after the American pur-
( liases of the tobacco company does a large import
business in Chinese products and has achieved a repu-
tation as a leader in many lines including that of Chi-
nese laces, hainiets and Chinese Mah Jong games.

AMERICAN SUMATRA FINANCES O. K.

The American Sumatra Tobacco Companv has is-
sued a statement to the effect that no new financing
of the company is under consideration at this time, nor
is it thought to be necessary.

10

44tli year

THE TOBACCO WORLD

April 1, 1924

April 1, 1924

THE TOBACCO WORLD

44th year

11

DETROIT

^J^^

Detroit Automobile Industry Employs Small Army— J. L.

Marcero & Company Re-Enters Cigar Game— Powell

Resigns From Berriman Brothers— Newspapers

Doing Thriving Business in Cigar Advertising

Detroit, Mich., March 25, 1924.

YNAMIC DETROIT. Its population has more
than doubled in the past decade. Detroit now
ranks as fourth city of the United States. De-
troit's automobile industr>' girdles the globe,
every nation in the world pays tribute to it. This
great industn^ furnishes employment to an army of
more than two hundred thousand men in Detroit, whose
yearly pay aggregates approximately two hundred and
iifty million dollars. .

Detroit is also known throughout the United
States as a dgar manufacturing center. Millions of
cigars are manufactured here annually, which are dis-
tributed from Maine to Califoniia. According to re-
lM)rts this year's production of Detroit-made cigars
will surpass^ any year in the history of the city.

Retail dealers and jobbers report the business for
the month of March to be fair. However, it must be
admitted that all is not rosy with the tobacco jobbers,
due to price-cutting and adverse conditions in the
trade. Collections are reported to be very slow.

Two well-known Detroit jobbers have consolidated
and a new sign will ornament the building at 310 Jef-
ferson Avenue, West. J. L. Marcero & Company and
Claude E. Howell & Company have consolidated un-
der the new firm name of Marcero, Bump & Howell
Company, and will be located at the above address. The
brands to be jobbed by the firm are ** Dutch Masters,]'
^44 >» ^« Harvester, '' **Henry George'* and **Swift*' ci-
gars. The LoMTiey candy, which has been sold in this
market for the past fourteen years by J. L. Marcero &
Company, will be featured. Claude E. Howell has been
in the cigar jobbing business in Detroit for the past
nineteen vears, and has enjoyed a very successful busi-
ness. Joe L. Marcero and Harry T. Bump have beon
associated in the wholesale cigar and candy business
for the past fifteen years, doing business under the firm
name of J. L. Marcero & Company. The entire sales
force of both companies will be retained in their pres-
ent positions. No doubt a number of additional pales-
men will be added within the near future. The To-
bacco World extends to Messrs. Marcero, Bump and
Howell their hearty congratulations and best wishes
for many prosperous years.

Tom Powell, one of Detroit's best known sales-
men, and recently associated with Berriman Brothers,
Tampa, Fla., has resigned his position with this firm.
In the future Tom will cover the eastern part of Michi-

gan for the Worden Grocery Company, Grand Rapids,

Mich.

Frank Horning, of the Consolidated Cigar Corpo-
ration, has returned to Detroit, after a month's cam-
paign with the salesmen of Keifer-Stewart Company,
Indianapolis, where he has been promoting the sale of
''44'* cigars.

''Robert Bums" dgars (General Cigar Company;
are enjoying a big sale here, the many sizes and shapes
are very popular with the Detroit smokers.

Ernest S. Gunn, who recently purchased the cigar
store of Altena & Peterson at 428 Randolph Street,
has enlarged the store and added an extensive line of
men's furnishings. The store is a store for men, com-
bining tobacco, cigars, cigarettes and confectioneries,
with a line of men's furnishings. Mr. Gunn has been
engaged in business in Detroit and Boston for many
years. His motto: "Honest Merchandise for Men, at
Moderate Prices."

Charles W. H. Robinson, local branch manager for
Bayuk Cigars, Incorporated, reports business as being
ver>' good on his many popular brands. He is increas-
ing his sales organization and the city and county is
being worked thoroughly.

J. Eugene Beck, cigar broker of New York and
Philadelphia, called on the trade here last week and
reported a very satisfactory business all along the
route covered.

W. B. McBumey, representing R. A. Bachia &
Company, of New York and Long Island City, was on
the list of visitors here last week, who made the rounds
of the clubs and leading retailers.

E. H. Biody, of Krauss & Company, Incorporated,
Baltimore, Md., manufacturers of "In-B-Tween" ci-
gars, was with us for a few days last week, looking
over conditions regarding his brand.

Leo Micheals, of the Falk Branch of the Amen
can Tobacco Company, made the rounds of the trade
liere last week. Leo was conducted on the tour by
Billv Burke, who knows the territory from end to end.
The Falk brands have always enjoyed a very healthy
sale in our city.

W. W. Tucker, of the Tucker Cigar Company, ha?
remodeled the entrance to their store in the Dime Bank
Building. The change has given them an entrance on
Griswold Street and one on Fort Street. Mr. Tucker
reports business as ver>^ good and increasing each
month.

~^iiii>,

!€^.

. mumm

\\MjmL

y

V li;^

T'^ III

pURjii

y^MtSk^

News From Congress

_ 'AND

Federal
Departments

'sn^i^JL

No New Ruling Requiring Price to Be Printed on Inside of

Cigar Box Lid

Washington, D. C.
FFICIALS of the Intenial Revenue Bureau

(Continued on Page 20)

deny that any regulations have been issued
or are in contemplation changing the mark-
ings which are required on cigar boxes to
comply with the tax law. Rumors in the trade that
it would hereafter be necessary to stamp upon the
inside label of all cigar boxes the price at which the
cigars were intended to be sold, are without any foun-
dation in fact, it is declared.

The regulations adopted in 1918 provide the
method of marking boxes to comply with the law, and
require only that the marking show that the cigars are
to be sold at a price within the limits covered by the
internal revenue stamp. It is not believed that any-
thing would be accomplished by having the price of
the cigar printed on the inside label, from the stand-
point of the Government.

The law provides that cigars may not be sold at a
price higher than the maximum covered by the reve-
nue stamp, but there is no objection to selling the ci-
gars at a lower price, since the Goveniment in that
case would not be defrauded of riglitful revenues. The
only purpose that would be accomplished by printing
the price on the inside label would be to assure pur-
chasers of **out price'' cigars that they were actually
getting them at a lower price than that for which they
were originally intended to be sold.

Long and Short Haul Rates of Railroads Must Be Pro-
portionate

Railroads would not be permitted to make a lower
charge for a longer than a shorter haul, under the
provisions of a bill which has been favorably reported
to the Senate by the Interstate Commerce Committee.

The only exemption to the absolute long-and-
short-haul provisions would l>e for an emergency, such
as drought or disaster, or for circuitous routes, and
there is also a provision that where a rate in violation
of this principle is now in effect by authority of the
Interstate Conunerce Commission it need not be
changed for one year, in order to allow time for ad-
justments.

Another amendment voted into the bill by the com-
mittee allows a railroad, upon hearing, to meet the
competition of another wliose route is shorter between
two points. The Interstate Conunerce Commission is
Jtlso authorized to approve departures for import and
'xport rates and for block systems of express rates.

One effect of the bill, if enacted into law, would
^Ki to put an end to pending applications of the car-
liers for relief under the fourth section of transcon-
tinental rates on a number of commodities.

From our IVashinotom Bureau eZZkba Building

Revenue Revision BUl Will Probably Not Be Passed UntU

After June Conventions
Postponement of final action on the revenue re-
vision bill until after the national convention in June
IS now predicted in Washington. There is Uttle Hke-
lihood that the Senate will pass the measure until that
time, according to Senator Smoot, chairman of the
Finance Conunittee, and there will undoubtedly be an
effort made to put the bonus bill ahead of the reve-
nue measure in order that the Senate, when it comes
to pass the latter, may. know exactly how much reve-
nue must be raised to pay the ex-service men's bill.

The delayed adoption of the tax bill will make it
very difficult for the Treasury Department to handle
the finances of the Government. The bill as passed by
the House provides a 25 per cent, reduction in taxes
on last year's income. It was expected originallv that
the bill would be passed in time to permit taxpayers to
take advantage of the lower rates in making out their
returns; they have now made their returns and esti-
mated their income taxes on the basis of the existing
law, and it will be necessary to make some provision
for refund, in the case of those who have paid their
taxes in full, and of providing for the 25 per cent, re-
duction to be deducted from future payments, in the
ease of those meeting their taxes on the instalment
])laii, should the Senate adopt the House rates.

The proposal has been put fon^'ard to eliminate
the September instalment entirely; this is opposed by
the Treasury because it would deprive the Govern-
ment of a large portion of the ready money with which
it is planning to meet expenditures at that time, and
Congress will be asked to devise some method of meet-
ing the situation without embarrassing the Treasury.

The situation is very complex. The revenue bill,
as passed by the House, provided reductions which
would bring the tax receipts far l>elow the amount es-
timated as necessaiy- by the Treasury. It is up to the
Senate to remedy this, and pro\ade a bill which will
cut off not more than the surplus which the Treasury
Department estimates will accinie this year and next ;
adoption of a bonus bill providing for cash pa>Tnents,
regardless of their amount, will make further changes
necessaiy, with the possibility that the tax bill, when
finally passed, will be found to provide much less re-
lief than has been anticipated.

Senate to Probe Alleged Influence Through Government

Employees

Drastic reforms in the administration of the Fed-
eral income tax laws are predicted as a result of an
exhaustive probe which has been undertaken by a Sen-
ate committee under the diairmanship of Senator Wat-

(Contimied on Page 16.)

12

44th year

THE TOBACCO WORLD

April 1, 1924

Supreme Court Denies F. T. C. Right
to "Fish" in Company Records

Washington, D. C.

The Federal Trade Commission may not go on
''fishing expeditions" into private papers on the pos-
sibility that they may disclose evidence of crime, ac-
cording to a decision of the United States Supreme
Court in a case wherein the commission sought a writ
of mandamus to compel certain tobacco companies to
produce a vast amount of records, contracts and cor-
respondence for inspection. This decision is of great
importance, as the commission has been carrying on a
number of investigations in this manner.

**The mere facts of carr>4ng on a commerce not
confined within State lines and of being organized as a
corporation do not make men's affairs public, as those
of a railroad company may be,'' the Court held.
"Anyone who respects the spirit as w^ell as the letter
of tlie Fourth Amendment would be loath to believe
that Congress intended to authorize one of its subor-
dinate agencies to sweep all our traditions into the
fire and to direct fishing expeditions into private pa-
pers on the possibility that they may disclose evidence

of crime.

''We do not discuss the question whether it could
do so if it tried, as nothing short of the most explicit
language would induce us to attribute to Congress
that intent. The interruption of business, the possible
revelation of trade secrets, and the expense that com-
pliance with the commission's wholesale demand would
cause are the least considerations. It is contrary to
the first principles of justice to allow a search through
the respondents' records, relevant or irrelevant, in
^e hope that something will turn up.

"The right of access given by the statute is to
documentary evidence — not to all documents, but to
such documents as are evidence. The analogies of
the law do not allow the party wanting evidence to
call for all documents in order to see if they do not
contain it. Some ground must l>e shown for suppos-
ing that the documents called for do contain it."

The Court declared that some evidence of the ma-
teriality of the papers demanded must be produced.
The demand was not only general but extended to the
records and correspondence concerning business done
intrastate. It appeared that the corporation involved
had been willing to province such papers as they con-
ceived to be relevant to the matter in hand. In con-
elusion the Court declared that it could not attribute
to Congress an intent to defy the Fourth Amendment
to the Constitution or even to come so near to doing
to as to raise a serious question of constitutional law,
and therefore declined to grant the petition of the
Federal Trade Commission to force compliance with
its demand for the books and papers in question.

MAZER FACTORIES WORKING TO CAPACITY

In spite of the depression in the cigar business in
some sections the Mazer factories continue to operate
at full capacity, and the business of this oonceni is on
the increase. Dusel, Goodloe & Company, of this city,
are distributors for Mazer products in this territory.

MENDELSOHN URGES CONGRESS TO REDUCE

TAX ON CIGARS

Joseph Mendelsohn, president of the National Ci-
gar Leaf Tobacco Association, has filed a brief with
the Senate Finance Committee, urging Congress to
make a reduction of 25 per cent, in the Internal Reve-
nue taxes on cigars.

In the brief Mr. Mendelsohn points out that cigar
production has declined approximately 3 per cent, in
the last twenty-two years, while the decline in employ-
ment in cigar factories has been even greater.

Mr. Mendelsohn states that the fact that the cigar
industry has not only been unable to make any ad-
vancement, but has actually declined, is due in part to
the burdensome taxation, which was cheerfully borne
during the war period, but which now should be lifted
for the good of the industry.

Particular emphasis is laid on "one of the most
depressing facts our industry is facing, viz., the decline
in the number of cigar factories in operation and the
tendency toward monopolistic concentration which it
neglects. In 1900 there were 27,674 factories in the
United States producing 7,000,000,000 cigars, or 253,-
000 cigars per factory. In 1923, there were but 12,000
factories, a reduction of nearly 60 per cent, in twenty
years and an output per factory of 561,000 cigars.
These figures record the discouraging fact that dur-
ing the twenty year period referred to more than
15,000 small business concerns were forced to the wall
while many of their more successful rivals, though
temporarily continuing their operations, are now one
by one closing their doors. Surelv Congress should
not overlook an opportunitv to alleviate this condi-
tion."

PORTO RICO AGENCY ISSUES NEW BOOKLET ON

PORTO RICO CIGARS

An illustrated booklet containing a new version of
"The Story of a Porto Rican Cigar" has been issued
by the Govenunent of Porto Rico Tobacco Guarantee
Agency, New York.

This booklet describes, vnih the aid of illustra-
tions, just what is the nature of Porto Rican tobacco,
liow it compares in aroma, strength and body \rith
other imported tropical tobaccos and tells what kind of
cigar may be made from Porto Rican tobacco. It also
shows how consumers mav know that tobacco is genu-
ine Porto Ricaur

In response to advertising in a number of gen-
eral magazines a large number of copies of ' ' The Stor>^
of a Porto Rican Cigar" have been sent out to con-
sumers. The demand for them was so pronounced that
one dealer in Kansas City wrote for 100 copies to dis-
tribute to his customers, saying they had been asking
hira if he had any.

Copies will be sent to members of the trade. J. F.
Vazquez, Porto Rican agent, states that there is some-
thing in this booklet for every leaf man, manufacturer
and dealer or jobber who has any interest in Porto
Rican tobacco.

FAlHr. ^f & GREGG WILL DISTRIBUTE

"CHANCELLOR"

After April 1st, Faber, Coe & Gregg will take over
the exclusive distribution of the "Chancellor" cigar
for New Y^ork. The "Chancellor" is a product of the
American Cigar Company and retails for two for a
quarter.

April 1, 1924

Say You Saw It in The Tobacco World

44th year

13

PROVEN BY GENERATIONS

OF EXPERIENCE

There is no doubt about it!
Good Cigars, when packed
in SPANISH CEDAR
BOXES, retain their full
qualities and are appre-
ciably improved.

SPANISH CEDAR CIGAR
BOXES have been in use
many years. Nothing has
yet been found equally as
good.

Acclaimed by generations
, of Preference by the best
authorities,

''The Ideal Container
for Good Cigars.''

In using Spanish Cedar
Cigar Boxes,

You haVe the Best.

After all
jnothii^ satisfies like^
a ^od cigar

li^^

!ii!xn"^'Miiiiiiiiii iiiiiiiii:^

(liii!''ir'"I"iit;i'T'"i::iin'iinii:r':n"";i;',ii^ .:i:ihi:i

!l!!!ilillllllllllill!liili:illll!M

lillllK

14

44th year

THE TOBACCO WORLD

April 1, 1924

Business Buildtng

By a Trained Business Man Jho

Advertiser

WRITTEN ESPECIAaV FOR TUB IfOSftSCO WORLD BrA.E.B >

r»x.

j ERE is a feller talking about imparting a
^* Business Winning Secret," and his adver-
tisement reads that he will do this for the
diminutive sum of two berries.

All I can say is that he has his hook baited for
suckers, 'cause there ain't no such animal as a Busi-
ness Wiiming Secret. ■ There are practically no se-
crets in conducting a successful business. It is merely
plugging away, using your eyes and your ears to
gather ideas, your brains to adapt them to your busi-
ness, and your hands to push them along.

That's all, and that wdll turn the trick.

If vou trv all the arts and the business don't come
then you are in the wrong location, and it is up to you
to get out of your present place, into some other place,
where there is some getting.

Eternal hustle and eternal wide-awakeness will
pull any business out of the deepest rut a hundred
times better than any secret method will accomplish.

The quest for business is now exceedingly rapid.
Everybody is on the run, using all the business-getting
implements — and tliat just naturally makes you get
on the run also. Therefore a good motto for a good
manv dealers would be Wake IJr.

Cj3 Cj3 Cj3

*'The most notable business successes," said a
successful merchant, *'have had their birth in some-
tone's ability to foresee."

This is what we call ** vision,'* foresight, which
kads to forehandedness.

It is wise and essential to attend to the routine
^nd the monotony of business ; but it is also the part
bf wisdom to occasionally sit in the quiet, puff leisurely
pn an easy puller and open the mental eye to the-
ihings-that-are-to-be.

Thus: is your locality growing in population and
prosperity? If so will it justify you to rent the store
next door, throw the two into one, take on candy and
fancy notions, in addition to your present stock, and
thus become a general distributor, instead of a special-
ist?

Or, perhaps your locality may not have been a
prosperous one and the only way to do was to run
along under easy sail with small stocks of cheap goods,
and your mental eye may reveal that the buildings a
few squares beyond now being constructed will greatly
change the character of the people who pass your
place.

You will resolve to meet the change.

You will brush up and fix up your store — ^brighten
It, freshen it, improve your show window, ligliten tlie
inside, lay in stocks of more attractive goods, and thus
teap your share of the new trade.

This is ^Sision." Cultivate your vision, learn to
be far-sighted, and to take advantage of the coming
changes.

Cj3 Cj3 Cj3

Let's play awhile. Let's play the game called
** Suppose." Here's howM

Suppose some big, giim, austere man stood in
front of you and said, *^ Answer this question, and an-
swer it quick. If you ain't quick, or if you ain't right,
out you go, and you lose your store, or you lose your
job. Get ready. What are ten things customers most
like of retailers ? Go!"

AVhat would you do? Tell me truly and really,
what would you do?

Would you rattle off the answers before he coulci
say **Jack Robinson"? Or would you chew your
finger nails, and look blank as a salted codfish, and
stand on one foot and be unable to answer him narj^
a word?

Oh, I fear me there isn't much fun in this game we
are playing. It would be ten times more fun if you
could spill out without a second's thought the answer
thusly: A good assortment. Money-back privilege.
Truth about the goods. Plainly printed price cards.
Prompt and courteous service. Careful attention to
children. Accurate filling of orders. Same price to
evervbody. Thank you. Come again.

These ten things are worth learning. Worth put-
ting at work in your store.

C83 Cj3 Cj]

A« stated many times I am a great believer in slo-
gans, made so by observing the great dynamic power
of slogans in business building.

Your National Association sliould have a slogan—
and it has— and you should have a personal slogan,
which perhaps you have.

Yours truly has a slogan for these pages. It is a
short slogan, insisting of one word, a single sharp-
pointed brass tack.

That slogan is Helpfulness.

Everv article in this department is written with
a view to' helpfulness. It isn't written to fill space or
for wit, or humor, for glory or for money— but to be
helpful. . . , .

Won't you read them in the same spirit in which
thev are written?

They are gleaned grains of wheat from vast
masses of straw. Every one of them contains a

(Continued on Page 23)

April 1, 1924

Say You Saw It in The Tobacco World

44th year

15

The Advantages of
the Model L

Short Filler Bunch Machine

1. Straight or shaped work, equally
well done.

2. Makes right or left hand bunches
perfectly.

3. Uniform size and weight of
bunches assured.

4. A very substantial saving in labor
costs.

5. It will work large size or mixed
CUT scrap.

6. A long, even rolling for better
smoking qualities.

7. Damp or dry tobacco handled with
equally good results.

8. Low cost of upkeep: does not easily
get out of order.

9. The easily adjustable weighing
scale meets all requirements as to
changes in sizes and weather con-
ditions.

10. Fluffy filler because the tobacco is
lifted from a hopper — a decided
improvement over the giO^J^
method of feeding.

Price $750 complete

f.o.b. Factory, Newark, N. J.

The 5*= Cigar

You can make it at a Profit

The solution lies in the use of
labor saving machinery such
as the Model L Universal Short
Filler Bunch Machine.

For example: Manufacturers today are
paying anywhere from $2.50 to $3.50
per thousand for bunch making, either
straight hand work or using small hand
devices. Figuring on this basis, the Model
L Short Filler Bunching Machine will
show up as follows:

Com p0t M

Present hand method - - - $2.50

Model L Machine method - - .90

Net saving - - $1.60

This net saving represents the difference
between turning out a 5c cigar profit-
ably and breaking even or in many cases
turning it out at a loss.

Model L Machines will produce from
450 to 500 uniform bunches per hour,
either straight or shaped work, right or
left hand bunches.

Universal Tobacco Machine Co.

116 West 32iid Street, New York

Factory: Newark, N.J.

44th year

Say You Saw It in The Tobacco World

April 1, 1924

MURIEL

The Cigar of Excellence

Mr. Dealer:

Displaying and featuring Muriel
Cigars help you make new friends.
Those new friends help you
make others. All of them help
increase your business and make
more money.

r:^

"// taies a Mune/
to match a MurieP '

Made by
P. LORILLARD COMPANY

Est a hit she d in 1760

madegccd

You may sell a man a cixar ONCE be-
cause it's advertised. But helbuys that
ciKarthe SECOND TIME only if it has
delivered all that was claimed for it.
And right there is where it pays to
push La Patina— the cigar that always
has made good on every promise.

CONGRESS CIGAR COMPANY. Philadelphia

lA PALINA

CIGAR

IT'S ^AVA WRAPPED

BAER AGENCY INCORPORATES
In order to take care of increasing business, Dr.
Berthokl Baer announces the reorganization of his ad-
vertising agency, and it will in the future be known as
the Baer Advertising Agency, Incorporated.

Aow)rding to the Sunctf nf (^iirrmt Btmness ^r
fhe month of March, li^24, a monthly journal issued by
the United States Dei)artment of Commerce, "con-
lumption of tobacco and tobacco i>roducts (for the
month of January) as measured by tax-paid with-
drawals, increased considerably over December, and,
except for large cigars, over January a year ago. Ex*
ports of cigarettes and unmanufactured tobacco de*
elined from December l)ut were larger than a year
ago."

News from Congress

(Continued from Page 11)

son, of Indiana, in which Senator Couzens, of Michi
gan, will take a leading part.

Senator Couzens declares that there will be n(
whitewashing of individuals and there is rather the in-
dication that there will be a complete housecleaning in
the Internal Revenue Bureau. Some of the allegations
which the committee proposes to look into are very
strong ; others probably cannot be sustained, but none
will be overlooked. Many witnesses are to be sub-
poenaed by the committee and indications are that it
will be busy all through the summer. The first thing
it will do, however, will be to take up the administra-
tive features of the revenue law with a view to making
an early report to the Senate with recommendations
for changes that will go further than the recommended
tax simplification of Secretary Mellon.

**We are told inferentially that a good bit of the
alleged dishonesty will come very close to high offi-
cials," declared the Michigan Senator, in discussing
the investigation. *'The impression I get is that the
things complained of were put over on these officials
without their having a knowledge of what was going
on, but by reason of their positions they are respon-
sible for the conduct of the service. There is no infer-
ence that they knowingly did the things charged
against them, or that thev personallv profited there-
by."

It is alleged that outsiders have had considerable
influence in securing positions for those they wanted
employed by the Govemment, and of having others
discharged. **My own opinion is that Secretary Mel-
lon has been adamant in standing out against the in-
terference of politicians with his department," said
Senator Couzens, **but I am not so sure that some of
his subordinates have not been under their influence. 1
think there is too much power vested in petty officials;
too much left to their discretion. These men often are
wholly incompetent to pass upon the problems assigned
to them and they should not be. subjected to the tem]>-
tations which exist through their possessicm of so much
power. I have been informed that some of these men
pass on as much as a million dollars in taxes each
dav. Some of the cases can l>e decided one way or
another, the questions being so close, and there is a
gieat deal of temptation there for the man who is not
altogether honest."

It is charged that influence is often used to .^ -
cure the settlement of claims in the interest of certii ii
taxj)ayers. In Congi-ess it has even been declarcMl tli <t
Ihere have been cases where there was collusion !>'-
tween men in the Government service and re])resen1 t-
lives of taxpayers having claims. It has been alleg 1
that numerous tax attonieys, agents, specialists a l
lobl)yists in the employ of claimants for refunds a; 1
exemptions are carrying on negotiations with offici ^
of the bureau, which negotiations preclude a judicic -^
examination of and action upcni such claims, and ^^ ^
result in scandal and the disadvantage of the Goveri-
ment.

DUDDLESTON JOINS BAYUK FORCE
r. J. Duddleston has joined the selling organi: »-
ticn of Bayuk Cigars, Incorporated, and will co\ r
Chicago anil surrounding te-rritory for their brand

April 1, 1924

Say You Saw It in The Tobacco Woeld

44th year

17

SECOND INTERNATIONAL
TOBACCO INDUSTRIES

EXPOSITION

LESCME

•« A .'■J ._

I n ti,.

LfSOfYttTEPS

CKUft Box Co

VbpK
Hanovcp
epmpata

WilLADfLPHIA

"k'

NOTHING SATISFIES LIKE
A GOOD CIGAR

THE BEST CIGARS ARE PACKED
IN WOODEN BOXES

Leschey-Myers Cigar Box Co

CIGAR BOX IMANUFACTUFf ER;

YORK-HANOVER -EPH RATA- PHILADELPHIA

18

44tli year

THE TOBACCO WORLD

April 1, 1924

April 1, 1924

THE TOBACCO WORLD

44th year

19

THE AGRICULTURAL OUTLOOK FOR 1924

The following statement of the agricultural out-
look for 1924 based upon current information and
upon reports from 43,000 farmers representing every
agricultural county in the country stating their in-
tentions regarding the planting of spring crops, has
been prepared by the Bureau of Agricultural Econom-
ics of the United States Department of Agriculture to
provide a basis upon which producers may make read-
justments to meet economic changes.

The general agricultural outlook for 1924 indi-
cates that farmers are undertaking a normal produc-
tion program. It is apparent, however, that agricul-
tural production this year will still be attended by the
difficulties arising from high wages and other costs,
loss of farm workers, and the general disparity be-
tween prices of farm and urban products.

Domestic demand for agricultural products is at a
high level; urban prosperity is reflected in a heavy
current consumption of fibers and high quality foods
and this may be expected to continue into the summer.

Foreign markets on the whole seem likely to main-
tain about the present level of demand for our cotton,
pork, wheat and tobacco. The situation this season
with respect to labor machinery, fertilizer credit and
other cost items is not such as to favor any expansion
in production.

The tobacco growers generally indicate an inten-
tion to plant about the same acreage as last year. The
demand for export types of tobacco has encouraged
growers to plan expansions of area of these types
while the unfavorable market has led growers of dark
varieties to indicate reduced plantings for 1924. Bur-
ley stocks are still high and intentions toward increase
in acreage should be considered in the light of this
fact.

PRICES PAID BY ITALIAN TOBACCO MONOPOLY

FOR 1924 CROP

Tobacco which has been propagated from seed
originating in Kentucky will bring the following
prices, according to a schedule of prices to be paid by
the Italian Tobacco Jklonopoly for tobacco during 1924.
The lire is equivalent to $6.0434 and the quintal to
320.46 pounds.

Loose tobacco:

525 lire per quintal. Grade 1.

360 lire per quintal, Grade 2.

225 lire per quintal. Grade 3.

105 lire per quintal, Grade 4.
Cured tobacco:

868 lire per quintal, Grade A.

744 lire per quintal. Grade B.

651 lire per quintal. Grade B2.

558 lire per quintal, Grade CI.

4181/^ lire per quintal, Grade C2.
-Commercial Attache H. C. MacLean, Rome,

Februarv 18.

»EW CHICAGO DISTRIBUTOR FOR "TUVAL"
The **Tuvar' line of cigars has been taken on by
Steele-Wcdeles Company, for distribution in the Chi-
cago territor>% and the **Bedencion'' line has been
taken on by Henry Strauss for the Cincinnati terrl*
tory. These cigars are manufactured by Mareelino
terez & Company, the well-known bonded clear Ha-
vana house of Tampa, Fla.

PRICES PAID TO PLANTERS BY FRENCH TO-
BACCO MONOPOLY FOR 1923 CROP

The average price for tobacco grown in the De-
partment of Lot, Lo't-et-Garonne, lUe-et-Vilaine, Nord,
and BuohesTdu-Rhone will be 400 francs per 100 kilos,
according to a decree published by the French Tobacco
Monopoly on December 29, 1923. The average price to
be paid by the monopoly for tobacco in departments
other than those mentioned above will be 430 francs
per 100 kilos.

In addition to the regular price paid the monopoly
grants a bonus of 10 francs per 100 kilos to be paid
without distinction as to quality or growing districts
on tobacco delivered in good condition, well wrapped
and sorted. An additional 50 francs will be paid to
planters in the Departments of Lot and Lot-et-Garonne
who deliver a quality of tobacco the leaf of which con-
forms to the following specifications : Length, 50 centi-
meters ; fabric gummy, elastic, and resistant, perfectly
healthy and ripe, not toni ; ribs hardly noticeable ; and
color dark chestnut. An additional bonus of 70 francs
per 100 kilos will be paid for tobacco grown in the
other departments which have the following specifica-
tions: Excellent leaf, resistant, elastic, healthy, not
torn, ripe, not very dark in color, minimum length 35
centimeters. — Assistant Trade Commissioner David S.
Green, Paris, February 14.

AMERICANS MAKING HEAVY SUMATRA PUR-
CHASES

American firms are buying heavily at the Sumatra
Inscriptions being held in Amsterdam, according to ad-
vices, and are paying high prices for the best grade of
leaf.

Among the purchasers of large quantities are
American Cigar Company, H. Fendrich, Manus Mul-
ler, H. Duys & Company, E. Eosenwald & Brother, and
L. Schmidt & Company.

WHELAN OFF ON VACATION TRIP

George J. Whelan, president of the United Cigar
Stores Company, has sailed for Europe on his annual
vacation trip. The time of his return has not been
definitely established.

UNITED VICE-PRESIDENT UNDERGOES OPERA-
TION
W. T. Posey, vice-president of the United Cigar
Stores Company, is recuperating, following an opera-
tion for appendicitis. He will return to his desk at 44
West Eighteenth Street, New York City, after a short
vacation.

TILFORD ESTATE GOES TO WIDOW

The will of Frank Tilford, former president of
Park & Tilford, who died at Palm Beach a short time
tt|^, states that his entire estate of approximately
$300,000 is to go to his widow.

CIGAR DEPARTMENTS IN FIVE LIGGETT STORKS
TO BE OPERATED BY UNITED
The cigar departments in five Liggett Drug Storos
in Washington, D. C, have been taken over by the
United Cigar Stores Company and will be under th( ir
management in the future.

WOODHOUSE VISITS WATER STREET
John T. Woodhouse, of the John T. Woodhou^e
Company, manufacturers of fine cigars in Detrrdt,
Mich., was a visitor to the Water Street leaf market
last week.

' * Myers Tobacco Co,

-in the new
patented packing

20

44th year

THE TOBACCO WORLD

April 1, 1924

April 1, 1924

Detroit News

(Continued from Page 10)

Herb Messick, Middle West representative of
Cuesta Rev & Company, manufacturers of clear Ha-
vana cigars, made in bond, was on the list of visitors
here last week. Herb reports his brand to be showing
a very substantial increase in sale throughout his en-
tire territory.

Jack Wildennan, of the Fleck Cigar Company,
Limited, Reading, Pa., called on the trade here last
week. Jack says he has enjoyed a nice business on his
brands throughout this trip.

Adrian Bustillo and John W. Merriam, of M. Bus-
tillo & Merriam, Tampa, Pla., called on the leading re-
taileis and clubs here last week in the interest of their
fast-selling brands. Both of these gentlemen report
business as being veiy good in the many sections of
the countrj^ which they have covered.

W. D. Walker, representing S. S. Pierce & Com-
pany, Boston, Mass., gave the city the once-over last
week.

H. G. Hicks, of M. Valle & Company, manufactur-
ers of *'Flor de Cuba'* cigars, was on the list of visi-
tors here last week.

The Bailey- Wilkins Company, cigar jobbers of this
city, have discontinued business. This firm has been
very prominent in the cigar field for the past eighteen
months. The members of the firm have not aimounced
their plans for the future.

Jim William, of A. Amo & Company, manufactur-
ers of *'La Amo'^ cigars, is hobbling around the city
supported by a stout cane. During the last slippery spell
Jim was downed by a fat man, who placed all his
weight (250 pounds) on Jim's tender ankle. When
both regained a strong footing and apologies were of-
fered for the mixup, Jim emerged with a broken ankle,
which has kept him indoors for a short period.

T. R. Braynard, Middle West representative for
Estabrook & Eaton, Boston, Mass., called on the trade
hero last week in the interest of his many high-grade
brands.

L. A. Henault, representing C. B. Perkins Com-
pany, Boston, Mass., gave the city the once-over last
week. **L. A." reports the business on their brands in
the various clubs throughout the country as being very
good. The majority of clubs report the business for
1923 as being the best they ever enjoyed.

Sandy Stuart, of Joseph J. Schaefer, Dayton, O.,
manufacturers of fine cigars, who has been on the sick
list for a short while, is able to be out again.

J. B. Annis, of Gradiaz, Annis & Company, manu-
facturers of *^Don Julian" cigars, has been in the city
for the past week looking over conditions of Ms brand,
which enjoys a very good sale here.

Sig Mayer, representing the Morgan Cigar Com-
pany, of Tampa, Fla., called on the trade here this
week. This is Sig's first visit to Detroit for a long
time, and he said he was mighty glad to see his many
friends in the motor city.

Otto Groll, general mid- West sales manager for
Militiades Melachrino, Incorporated, was recently in
our midst and while here he made arrangements with
James D. Walsh to cover the State of Michigan. Mr.
AValsh is well known in this section of the country, hav-
ing for many years l>oen associated with cigarette man-
ufacturers. Jimmie, as he is known to all the trade, will
pay particular attention to the city of Detroit, where
high-grade cigarettes enjoy a big sale.

During the past ten days the local newspapers
have been stocked with cigar advertisements, many
smokers don't know which brand to try next. The out-
standing ads are, viz.y **La Palina,'* **E1 Producto,**
^'Pastora,*' **Mapacuba,'' ** Dutch Masters,'' ** Robert
Bums," ^^Girard," ^'White Owl," *'R-B," *^Cinoo,"
^'San Felice" and ^*Wm. Penn."

A strong selling campaign will be put on **44"
cigars on April 1st by Marcero, Bump & Howell Com-
pany, local distributors of the **44" cigar. The new
company is going after a 100 per cent, distribution on
this well-known brand.

A loss estimated at more than $200,000 was caused
by a fire which destroyed the Detroit Drug Company's
store at the northeast comer of Woodward and Mil-
waukee Avenues on Tuesday, March 18th. This store
was the supply house for the chain of fourteen retail
stores operated by the Detroit Drug Company.

Many attractive window displays of various
brands were seen this week on the different avenues,
viz., ^^ Chancellor," **Roi-Tan," ^*E1 Produoto," **La
Palina," **Blackstone," ** Personality," **Girard,"
'* Popper's Ace," ** Webster," ** Dutch Masters" and
numerous others worthy of mention.

Don't forget your renewals for The Tobacco
World; send them in promptly and avoid the rush.
The Tobacco Wobl-d prints all the latest news regard-
ing the tobacco industry.

Yours truly,

TRADE NOTES

E. M. (**Mannie") Freeman, of S. J. Freeman
& Sons, widely known Manila importers, has recently
returncKl to headquarters follo\ving a trip in southern
territory' where he opened several new accounts.

W. W. (**Doc") Rosebro, of the New York-Tampa
Cigar Company, was a visitor in New York last week.
He came on to headquarters for a conference with
President Toro.

**La Tonica*' is the name of a new Sumatra-wrap-
])ed brand being placed on the market by Wertheimer
Brothers, of Baltimore. The cigar is Havana-filkMl
and retails from ten cents up.

Henry L. Sheip, of the H. H. Sheip Manufactur-
ing Company, Philadelphia, is at present in Jap«nii.
He is making a trip around the world in company with
Mrs. Sheip.

n

Blackstone" cigars, made by Waitt & Bond, New-
ark, N. J., will be distributed in Oregon and Wasli-
ington by Mason, Ehrman & Company. This bran-^
makes friends wherever introduced and is sure to tak.'
well in the Northwest.

SAMUEL W. HELM DEAD
Samuel W. Helm, for many years on the sal
staff of the American Tobacco Companv, died recent I
ill St. T^etersburg, Fla. Mr. Helm was sixty-nine yea i
old and was retired. He had been ill for some time.

»' ^

TOO LATE TO CLASSIFY

WAXTRD— POSITION AS CIGAR PACKER AXD EXAMIM
by a capable cigar packer and examiner with a knowledge of Won
ing tobaccos. Ten years' experience. Last five years, packer forenK'
Address Box N, "The Tobacco World."

Say You Saw It in The Tobacco Woei^

44rth year

21

York County Notes

York, Penna., March 31, 1924.
E have tried so hard to gather up some news
items for our territory, such that would put
a little *'Pep'' in the letter. Seems that the
largest number of factories at this time, have
little to report that would make a fellow want to get
into the game at this time.

What is wrong witli the old cigar business any-
how ? We notice about as many fellows puffing away
at cigars as usual, we ourselves are tr>'ing to work
overtime, to boost the game, but we can't smoke them
all.

We still believe what we said months ago, there
is just about as much tobacco being consumed, as al-
ways, but **Ye gods'' the cigars are too big, too much
tobacco in them, it takes a fellow too long to bum one
up; fact is he really is smoking two cigars at a tmae,
according to the amount of good tobacco that went
into a cigar several years ago. So perhaps the manu-
facturer is to blame himself, for the seemingly lack oi
incieased cigar output.

It was ever thus, one manufacturer comes out with
a new large shape cigar, then some other, not to be
outdone, goes him one better by adding another few
pounds tobacco per thousand cigars, and so it goes,
continuous treadinill performance. Did you ever run
against a bigger easy mark than the average cigar
manufacturer! (We have been one for about thirty-live
years, and know what we say.)

We have said over and over again, that were it
l)ossible to live our life over, we would enter a busi-
ness that catered to the female trade instead of hav-
ing only the men folks buying our product. Why you
would think, from hearing the kicks from the average
smokers of cigars, that his nickle and dime, was big
as the moon. And don't they know how to tell the
manufacturer, how he ought to give them clear Ha-
\ ana, fine Sumatra, excellent workmanship, handsome
costly packages, all for that little old nickel or dime.
Whereas take the other side of the house, how
many women care what a thing costs, dad pays the bill
anyhow.

AVe often try to figure out just what we have
missed, by wasting a long life at a business, that after
J 11 is said, will about give you a fair living, not much
more.

Many of our factories are working on a limit, some
"f them have closed for a week to let the orders catch
up with the output and to reduce made up stock.

JAY-BEE.

AUSTIN NICHOLS TO DISTRIBUTE I. LEWIS

BRANDS

The Cigar brands of T. Lewis & Company, man-
Tacturers of **Flor de Melba" and ''John Ruskin,"
\vliich has recently been reduced to five cents, \rill be
distributed in the future, in New York City territory
'»y Austin Nichols & Company, Incorporated. The
ititcrborough Cigar Company, which formerly distrib-
'''<h1 these brands has discontinued business.

The cigar department of Austin Nichols & Com-
pany is under the able management of Harry D.
•mng and extensive plans have been formulated for
if'reasing the sales of this department during the
('•miing year.

>■". "''':fWj.!

WD

m

s-

i

PIP E

JfS^Jf ^J^;'"' »^»»^'' *1>- SWiwmtee th* \nm\ of this
rK»rt«l Briar ^.J "** ** '^^*''****'"^^ «««««^* I"-

Wftrre*ihe stem of said pipe is hand cut ii.k{ fkHhionetl
lrc»ui «>IIB vulcttinle

*!» flgrert that Wm. Denmth k D... ir. the

I biMvl nackinu <>r t»urfiin«: ihrt>u«h, «« h rt-siilt uf

y wilhni two yvH^ fp«,„ J^te of imrrhas*.. will

«|H., rwup^eU.frei' kfchargr; «,mI tlwl tf the slo.n

>m..v tiiuit ot in««ttial, will rrplmr fhr idrw: pro-

III either €«sp the pip« is rt-timnxl lo tlw ('o.ujm.iv

rwsisoiiali
n-pliu'** I
hrt'aksili
vidi-el th

this pnHcv, ti.iiothor wjt

imm»* of (U-nler filmi «h«

\W.

nil

n

i

This is the unique Milano Insurance Policy now being nationally advertised to a
combined circulation of over 10,000,000 people.

An Urgent Message to Dealers!

Every dealer handling Milano Pipes should go over his stock
«07i', and order from his jobber all numbers with which he is not
plentifully supplied.

Every dealer handling Milano Pipes should let us know at once
how many pipes he has on hand, so we can send him Insurance
Policies to pack with them.

Any dealer who does not handle Milano Pipes should write us
noiv for full details of the biggest idea and biggest selling drive
in pipe histor)-.

\sti€L0Oj9e'

Show some speed, men!

WM. DEMUTH & CO.
230 Fifth Avenue, New York

World's Largest Manufacturers of Fine Pipes

mium

^^^ Insured Pipe

22

44t]i year

Say You Saw It in The Tobacco Wobm)

April 1, 1924

April 1, 1924

fcftW^/^W^fe^i;;^ltf;<BJ^!fe^lt^lte«^l»^lt^

RELIABLE FIRMS OF

YORK, PENNA

"When you know your goods are right, stand firm be-
hind them and push them along, let the world know about
your product, advertise the fact and get the results."

H. G. BLASSER & CO.

PACKERS AND DEALERS

Leaf Tobacco

FANCY FLORIDA and GEORGIA WRAPPERS

Stripped and Booked PeniMylTaiua and Ohio Tobaccos

Samples and quotations cheerfully submitted

Robert Schubert Co.

124 MAIDEN LANE, NEW YORK

SUMATRA and HAVANA

York OfBca, Queen and York Streeto

C. S. GABLE

aCAR MANUFACTURER

Main Factory and Of ftce. Queen and York Sts.

Branch Factories: Strinestown, Pa.; Jacobus, Pa.

Maker of «* FORUM" MUd HaTana Cigar, *< DOUGLAS FAIR-
BANKS," "CERTIFIED CHECK" and "HAMILTON FISH"

C. H. Plitt Cigar Co.

MAKERS OF

"'Casilda'' Cigar,'' 10c and up
**20th Century/' 8c "New Century/' 8c

fM^ilOIBJJIOItl/iMlUillUiMOl^^

CIGARS OF QUALITY

Seek Enactment of Permanent Bill for Foreign Service in
Connection With Chamber of Commerce

Enactment of the Winslow bill giving permanent
status to the foreign service of the Department of Com-
erce will assure to American business men an unin*
terrupted flow of facts and material regarding trade
conditions and opportunities abroad, a<5eording to Sec-
retary Hoover and other officials of the Department
of Commerce who have testified before the House Comp
mittee on Interstate and Foreign Commerce.

At the present time, Secretary Hoover pointed
out, the department's foreign service is dependent
upon legislation enacted annually as part of the Coii^
merce Department appropriation bill, and such legi^
lation can be knocked out at any time while the meas-
ure is under consideration, on a point of order that
it is legislation in an appropriation bill. Further,
under such legislation, there is no assurance that the
foreign service can be continued from year to year
uninterruptedly, since Congress can cut down the ap-
propriation and make it necessary to withdraw men
from important fields.

Alfred J. Dennis, commercial attache at London
and Rome, told the committee that there is a lack of
co-operation between officers of the various depart-
ment stations abroad and urged this legislation as a
means of putting the Department of Commerce on a
stable basis, so far as its foreign service was concerned,
and, by giving its foreign representatives official status
on the same basis as consuls and other officers of the
State Department, facilitate its work of collecting this
valuable business information while, at the same time,
making positions in the department's foreign service
attractive to men of the type which it is desired to
have in the field.

CIGAlfMA^Si inrRIKE IN YORK COUNTY

As the paper goes to press reports have arrived
indicating that several hundred cigarmakers in York
County, Pa., are out on strike because of an effort to
reduce wages. The cigar manufacturers face a seri-
ous situation in the higher costs of production whidi
liave become apparent in 1924 due to the higher priceci
tobaccos which they are using.

Say You Saw It in The Tobacco World'

44th year

23

(Continued from Page 14)

Thought— a Uve, active, practical, valuable thought ; a
tliought which can be thought over, and modified to fit
111 your business; a thought which has helped others
and would like also to help you.

Make use of these thoughts. Do. It will pay you.

^ * Cj3

Did it ever occur to you that men struggle for rec-
ognition just as tensely and eagerly as for money and
business preference— the bow of deference, the word
of welcome, the generous praise, the bit of ribbon, the
position of responsibility in church, or society or
lodge! ^'

Only they conceal their struggle and they give
small outward manifestation of the pleasure they re-
ceive from their success.

A thorough knowledge of this fact mil be of use
to any ambitious dealer.

In the most diplomatic manner he will seek to give
pleasure to every customer who enters his store. He
will greet him with a word of welcome, or perhaps with
a silent look, or a half-smile. Nothing obtrusive, you
know. Nothing put on. Nothing which would make
the man draw in his shell— but a '' something »' which
would make the man realize that you were glad to see
liim.

Then, in conversation, which may follow his pur-
chase, don't spill out any old thing that comes in your
head. Select your subject with the greatest care, and
let it be a subject which is interesting to the man. If
lie is a base ball fan ask him some question about base
ball aiid let him do the talking. Be interested, and
keep him talking by an occasional question.

If you don't know his hobby fish around till he
tells it and then start him on it.* This policy will get
him sure and make a steady customer of him.

CINCINNATI CIGAR MANUFACTURER DIES
Moritz Haas, of the cigar manufacturing firm of
Haas Brothers, of Cincinnati, Ohio, passed away at
his home on Tuesday, March 18, following a stroke of
apoplexy. He was sixty-nine years of age and directed
Hie affairs of Haas Brolhe/s up until a short time
l>ofore his death.

Mr. Haas was a member of the Tobacco Mer-
chants Association, and the following telegram was
•lospatched by Mr. Charles Dushkind, managing di-
loctor of the association, immediately after learning
' t' the death of Mr. Haas:

**I was grieved indeed to learn the sad news of
the death of your father whom I had the honor of
Mowing personally for a good many years. Permit
I'le to extend to you and to the other members of your
• amily as well as your associates my profound sym-
I'athy and heartfelt condolences as well as those of the
"ifieers and directorate of our association in which ex-
piession T know our entire membership and the trade
I'A Urge joins with me. Have ap]iointed G. J. Brown,
•'. B. Moos Company, Michael Tbold, George M. Ber-
.ii>r, John Berger and Son, as T. M. A. Committee to
''in end funeral.

'* Charles Dushkind,
' ' Managing Director, * '

Marshall Field
Cigars

Distinctive Quality

^

ya^

^A

HOWARD F. PENT

PRESIDENT

The Coraza Cigar Co,

SEVENTH AND CHERRY
STREETS

PHILADELPHIA. PA.

WAITT & BOND

BlacJistone

CIGAR

Havana

Filltsr

Jibsoltttelp!

m M

24

44th year

Say You Saw It in The Tobacco World

April 1, 1924

Du Pont

"A BETTER
CIGAR

for lOc

9f

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

"BEST OF THE BEST"

11

*"■■'•""•" ^ A. SANTAELLA & CO.

Office, 1181 Broadway, New York Citj

FACTORIES: Tampa and Key Wttt, FlorlJm

fticmbcxe of tbe inDuatri? are corMalli? tnvlted wben in
pbtUbelpbia to tnalie tbe otncee ot

Zbc tobacco Merit)

tbett beadquartere, anb to mahe uee ot our HxviccB
in an)3 anb all waies. ^or conferences a private ofllce
will be placeb at tbeir biepodal* if beeireb. 'Remember
tbe abbre00, 236 Gbeetnut Street, pbtlabelpbia, pa.

tCeUpbone. lombarb 17M

CANDY A TRADE GETTER AND A TRADE
BRINGER ON MOTHER'S DAY.
By V. L. Price, Director of Publicity, National Confec-
tioners' Association

As I have said in previous articles, csaiidy is an
important item in your business, not only on account
of the profit which you make out of your candy when
you sell it, but also on account of its value to you a>>
a medium by which purchasers of other goods may
be attracted to your store. This is a very important
thought and one which should at all times be kept in
mind.

Some merchants about this season of the year
either discontinue the handling of candy altogether
until cooler weather comes in the fall or if they do
not cut it out altogether they limit the stock whicli
they carry to such an extent that the display of the
candv which thev make is not attractive; only very
limited sales are effected; and, practically speaking,
no other business is brought into the store on ac-
count of the candy handled by the merchant. If you
will stop to think what this means, I am sure you
will agree with me that this is a mistaken policy.
Your sweet tooth remains in good working order
the year round, so does that of your customer's,
and there is no occasion for your thinking that you
cannot profitably handle a good line of the right kind
of a selection of goods for spring and summer. You
would not think of making a big display of winter
garments at this season of the year, nor would you
be apt to advertise the fact that you liave a fine stock
of heating stoves and things of that character at this
particular stage of the game. You are more incline<l
to advertise and to feature seasonable merchandise,
which is right.

In the Avinter time your customers want to buy
extensively in the way of chocolate goods, nut goods
and hard candies, not so much because those goods
taste better in the winter than they do in the summer,
but because they are goods which, on account of their
character, stand up well and are salable and attrac-
tive in appearance in the winter, but will not stand up
satisfactorily or be attractive in appearance during
the warm months.

From now till September the items which you
should feature in the way of candy are gum droi>s,
marshniallow goods, crystallized cream goods, icod
goods, cocoanut gootls, jelly beans and other goods vt
similar character. These goods will stand up well all
summer long; worms do not bother them, and your cu -
tomers will really welcome an opportunity to pur-
chase a different class of goods than that which tin
have been purchasing during the winter months. V< i
know if your wife gave you the same food to eat eve
day in the week and every week in the year, it won I
not be long until you would be hunting another boar- -
ing house. If you offer your customers the same kii I
of candy at all seasons of the year, your customer
will soon get tired of it and will look soniewlu-J
else for their supplies.

Variety is the spice of life. There is a time ai I
place for everything. There are candies to suit eve
season of the year, and without hesitancy we tell y i
that you can do just as good a candy business throu; i
the warm summer months as during the early spriii ,
always providing you handle the right kind of goods, j-*
suggested above, and that these goods be proix»rly di
played and at the same time protected from dust ai I
dirt. There is an old adage that ** goods well <li -
played are half sold.'' This is indeed very true, ai I

April 1, 1924

Say You Saw It in The Tobacco Worlh

44th year

25

The rising tide of approval!

f««a*l

tfWS.Oau

i«t J

C«lfa,»*A if»m

i5t9 ilzo

In torn, ^■

1 3, «citi.u

Zt AUti.uilv

21,000 obC

20l«M oao

M ««b.MO

It OWdOO

UJloo*

LOOK FOR

THE GUARANTEE

STAMPS

i9il

Hi I

/ — r

iV«U*M (Li.

I

»;,^^_

I

I

f

^1

It's Good

because it's

PORTO RICAN

• — .'

/»j. (»^.«, ij 1 1 .

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street / F. Vazquez Telephone
New York Agent John 1379

Send /or frte copy "Tobacco Trade Notes"

It IS particularly important to you, in the handling of
goods like candy, that you should keep these goods
w ell aiul attractively displayed in order that plenty of
business may result and that your stock may at all
times be kept fresh and in good condition.

The candy manufacturers enjoy a very excellent
lousiness during the period immediately following Eas-
ter. That i)eriod is now with us aiufduring the next
sixty days the consumption of candy to going to be
lather heavier than it has been for about six weeks
past, this due to the fact that during the Lenten sea-
son prewding Piaster, a very great number of people
uive up eating candy. They are candy hungry after
Jvister, and if you are in a position, with a nice line
•t* candy properly displayed, to satisfy the candy ap-
:'<'tites in your neighliorhood, you are going to enjoy

• mighty nice business.

Mother's Day is May 11. We all know what has

^'en accomplished by the florists in connection with

^? other's Day. It has become their biggest season and

i> there any reason why candy should not be given to

j<>ther as a remembrance just as readily as flowers!

• ho answer to this question was a trial and the trial
' 'oved that a suggestion that candy be given as a re-

'<mbiance to Mother was acceptable to the buying
iblic, so that Mother's Day has become a big candy
.y. However, retailers who do not display the
'»tlier's Day advertising matter and do not handle
■ 'kIs suitable as gifts for Mother do not l>enefit bv
' ' opjx)rtunities which this day offers.

Special bags have been prepared containing a sil-
' lette picture of Mother, together with the candv
^ iian and the phrase 'H'andy for Mother." Thi's
^ U help the retailers sell their bulk candy on Mother's

Day, because the little children will buv candv in these
bags to take home for Mother on Mother's Day.

Write the jobber or manufacturer, whose goods
you handle, that you want the Mother's Day material.

ALL IMPORTED LITHOGRAPHS AND PRINTED
MATTER MUST BE IMPRINTED SHOWING
COUNTRY OF ORIGIN

Since 1909 there has been a Cnited States law re-
quiring that all printed and hthographic matter im-
ported into the United States be imprinted to show
the country of origin; but since the war this has been
evaded to a large extent.

In the new Tariff Act of 1922 this law was made
even more specific and required that even* article im-
ported into the United States that was eapabk' of Ih»-
ing marked without injury be marked with the coun-
tiy of origin.

In spite of this provision certain classes of printed
matter have eontinue<l to be admitted without the
country of origin being marked thereon. Until now
no test had ever been made of this provision. A de-
cision has just been handed down by the Board of
General Appraisers under date of March 22, which
holds that this marking requirement of the' Tariff
Law of 1922 is sound and must be obsen^ed.

This means that prints and labels of all kinds, in-
cluding cigar bands, imported into the I'liited States
hereafter must be marked with the country of origin
on each separate piece, and in a position when* it can-
not be obscured when attached.

This is of interest to cigar manufacturers who
may be obtaining any of their labels, bands or other
lithographic matter in foreign countries.

I

1

j

26

44th year

THE TOBACCO WORLD

April 1, 1924

Tobacco Merchants' Association
Registration Bureau, ^w yom: cnr

Schedule of Rates for Trade-Mark Services

Effective April 1. 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An allowance of $2 will be made to members of the Tobacco Mer
chants' Association on each registration.

Note B-If a report on a search of a title necessitates the reporting of more
than ten (10) tUlM; but less than twenty-one (21), an additional charge of One
IDolUr ($1 00) will be made. If it necessitates the report.ng of more than twenty

(20) titles; but^less than thirty-one (31). an -ddit'^y*' ^^^j'"'^. °\ J^O) wil be
(S2 00) will be made and so an additional charge of One Dollar (Jl.W) win oe
made for every ten (10) additional titles necessarily reported.

REGISTRATIONS'

INFORMATION :-^3,726. For cigars, cheroots, cigarettes and to-
bacco. March 18, 1924. S. Besuner, Cincinnati, Ohio. (Ongnially
registered by registrant on June 1, 1904.) t^ „ ,

HARMON :-43.727. For pipes. March 19, 1924. The PoHock-
Dauffherty Company, Youngstown, Ohio.

LA FLOR DE VALERIO ROMERO & SON:— 43,728. For cigars
and cigaretes. March 19, 1924. V. Romero & Son, lampa, Ha.

ONE PUFF— IS PROOF ENOUGH :— 43,729. For all tobacco
products. March 19, 1924. San Telmo Cigar Mfg. Co., Detroit,

DUNEDIN:— 43,730. For pipes, tobacco and cigarettes. March 20,
1924. R. E. Watkins, Detroit, Mich. . , . , ,, ,

SLVRSPOON:— 43,731. For pipes and smokers articles. Marcn
17, 1924. J. H. Hamann, Chicago. 111. ^c i. -,»

TRUE STORY:— 43,732. For all tobacco products. March 21,

1924. American Litho. Co., New York, N. Y.
CONST ANCIA DE J. I. E.:— 43,735. For all tobacco products.

February 29, 1924. J. I. Edelstein. New York, N. Y.
MAC'S FLORIDA SWEETS :— 43,734. For all tobacco products.

February 26, 1924. Walter McXally, Palatka, Fla.
CHINESE CITIZEN:— 43,718. For cigarettes. March 5, 1924.

F. & E. Soter Corporation, Brooklyn, N. Y.
IZAAK WALTON:— 43,719. For cigars, cigarettes and tobacco.

March 13, 1924. W. W. Davis, Neosho, Mo.
WEBB FOOT:— 43,720. For cigars. February 7, 1924. L. D.

Frey, Red Lion, Pa. . .

AVANA STICKS :--43,721. For cigars, cheroots and cigarettes.

March 12, 1924. Eitel & Cassebohm Co., Louisville, Ky.
HAV-A STICKS :-^3,722. For cigars, cheroots and cigarettes.

March 12, 1924. Eitel & Cassebohm Co., Louisville, Ky.
DANIEL RIDGEWAY KNIGHT:— 43,723. For all tobacco prod-
ucts. March 15, 1924. The Moehle Litho. Co., Inc., Brooklyn,

N. Y.
LA NUCILLA:— 43,724. For all tobacco| products. March 1, 1924.

The Moehle Litho. Co., Inc., Brooklyn, N. Y.

TRANSFERS

JAMES ROSS:— 20,542 (Tobacco World). For cigars, cigarettes
and tobacco. Registered July 20, 1910. Originally registered by
R. D. Oberholtzer, Bowmansville, Pa., and re-registered by trans-
fer by Henry Heymann's Sons, Florin, Pa., and re-transferred to
El-Rees-So< Cigar Co., Inc., Greensboro, N. C, February 20, 1924.

DELROSA: — 32,023 (Tobacco Journal). For cigars, cigarettes, che-
roots and tobacco. Registered May 27, 1907, by Porto Rico Ex-
port Co., Chicago, 111. Through mesne transfers acquired by
Florence Bradley, Chicago, 111., September 21, 1922.

DEL A WANDA: — 40,433 (Tobacco Merchants Association). For
all tobacco products. Registered October 16, 1917, by Riddle,
Graff & Co., Delaware, Ohio. Transferred to the Orrison Cigar
Co., Bethesda, Ohio, March 7, 1924.

ISAAC WALTON :— 43,656 (Tobacco Merchants Association). For
cigars, cigarettes and tobacco. Registered January 15, 1924, by the
Davis Cigar Co., Neosho, Mo. Transferred to W. W. Davis,
Neosho, Mo., March 10, 1924.

WHITEHALL:— 43,629 (Tobacco Merchants Association). For
pipes. Registered January 12, 1924, by House of Comoy, Inc.,
New York, N. Y. Transferred to the Civic Premier Pipe Co.,
New York, N. Y., March 18, 1924.

MARLINA:— 36,268 (United Registration Bureau); 21,497 (Tobacco
World). For cigars, cigarettes, cheroots and tobacco. Regis-
tered January 19, 1911, and January 28, 1911, respectively, by the
American Litho. Co., New York City. Transferred to Ramon
Rey & Co., Tampa, Fla., and re-transferred to Abelardo Menen-
dez, Tampa, Fla.

FIREMAN HAS NICOTINE POISONING

Howar(i Buhler, Conshohocken fireman, is in a
serious condition from what pliysicians declared is
*^ nicotine poisoning.'* He is believed to have been
poisoned while fighting a fire in a cigar factory.

FEBRUARY CIGAR PRODUCTION DECLINES,
WHILE CIGARETTES INCREASE

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtaine;!
from the statement of Internal Revenue collections for
the month of February, 1924. (Figures for February,
1924, are subject to revision until published in the an
iiual report.)

February February
Products, 1923 1924

Cigars (large)

CUass A No. 190,172,583 203,652,970

Class B No. 117,492,072 104,210,378

Class C No. 189,833,761 180,806,032

Class D No. 7,722,805 8,607,441

Class E No. 2,044,873 1,519,497

Total 507,266,094 498,796,313

Cigars (snmU) No. 43,539,307 44,696,080

Cigarettes (large) No. 1,240,447 1,107,124

Cigarettes (smaU) No. 4,623,431,030 4,854,526,620

Snuff, manufactured ..lbs. 3,528,224 4,133,832
Tobacco, manufactured lbs. 29,063,145 31,218,840

Note: The above statement does not include tax-
paid products from Porto Rico and the Philippine
Islands. This information is shown in inclosed sup-
plemental statement.

Supplemental Statement
Tax-paid products from Porto Rico for the month
of February :

February February

Products, 1923 1924
Cigars (large)

Class A No. 5,228,150 7,084,475

Class B No. 25,050 325,425

Class C No. 271,210 1,228,01Q

Class D No. 2,350 2,700

Total 5,526,760 8,640,610

(%ars (small) No 1,000,000

(Cigarettes (large) No. 10,000 759,650

Cigarettes (small) No. 40,000 5,000

Tax-paid products from the Philippine Islands for

the month of February' :

February February

Products, 1923 1924

(^igars (large) ^ _

(lass A No. 23,026,350 13,183,4^0

Class B No. 392,360 327,7 1 5

(lass C No. 102,984 122,' o8

(Uass D No '^Y

CnassE No. 120 211

Total 23,521,814 13,633,( K)

Cigarettes (small) No. 241,070 ^-^

Tobacco, manufactured lbs. 69 *

Note: Quantities of tax-paid products shown in
above statements are indicated by stamp sales e-
poiied for the month.

A bulletin from the IT. S. Department of Agri* il-
ture, Weather Bureau, to the Government of FvAo
Eico, Tobacco Guarantee Agency says: ^ ^

**For the week ending Saturday, March 8, ram all
in Porto Rico averaged one-fifth of an inch, whicl: is
about one-fourth of the normal amount. Sunshine ^nd
temperature were above normal. The curing of to-
bacco was favored bv these conditions.'*

CIGAR BOXES

Dependable service— Quality packages— to meet
any requirement in the Wooden Containers for
Cigars

A r. Ji*; WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co.,
24 Vine St., ^'^m^m^

DESHLER, OHIO, ^i^^"*^ ^

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACH, PrcS.

J.A.VOICE.SCCV, 8GENU.MANACEH

^L_LLI|>, 'mrtmL'-m'

PAswKi\mmj:-E

-i^ LITHOGRAPHING CO.inc..:^

UrT IlTH©®mAPlH[Il!^S

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGARLABELS- CIGAR BANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

NEW YORK

Hey wood, Sfrasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON

139 North Clark Street, Chicago. III.

Cigar Labels, Bands and Trimmings
of Highest Quality

Perfect Lithography

American!}^ S«epiy C^:

2309 Russell Street

Coraer of Gratiot Street

Detroit, Ml^.

Exclusive Sellino Aoent.s For

THE CALVERT LITHOGRAPHING CO.

%f/;vcri iS7o

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
BandingMachine for Ungummed Bands

The fttandordft of America

Lorillard's Snuff, : E«t. 1760
Rail Road Mills Snuff, Est 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maceobegs—%.appees — High Toasts
^Strong. Salt. StDeet and Plain Scotchs

MANUFACTURED WT

GEORGE W. HELME CO., Ill Fifth Ave., New York

0<

It

facers

CAN NOW GET

DILL'S BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO

RICHMOND. VA.

^^anu/acturery of

MICH GRADE

SMOKING TXJBACCO.

m

m

GROWERS

m

AND

PACKERS

n Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

tllillHIIIIIIIIIIHItWIiWIIIimillllllllllHIUIIU

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

MuutiiiinuiHiuyttiuiiiiiii)!iii)!iiiiiriiiiiHiuii»iiuuiiM«

AMERICAN SUMATRA TOBACCO CO.

131 Water Street

York Ci

After
[nothing

all
satisfies like

a good cigar

^0

APRIL 15, 1924

riiiiniiiiiiiiiiiiiiiiiiiifTm

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

fVrite for descriptive matter
and neU) price

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

WHmfmrtampt* mnd prict

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

PUBLISHED ON THE ISIAND I5TH0FEACH MONTH AT 236 CHESTNUT ST. PHIU., PA.

V

And in Philadelphia

Where all the World will see

The Best Cigars
Are Packed In

This illuminated sign will tell all who ride or
both day and night that— "THE BEST CIGARS
ARE PACKED IN WOODEN BOXES."

City by city, and sign by sign, this message m being
tM^^teast, until the pntif^ country wffl 1^ cc^fi:^

The cost of the campaign, insignificant when com-
pared to the benefits that will be gained, are being
^xtm ^ a group ^ ^ vii^i^ n^nu^^urers, fm
the l^nefit of the eattwi i^iitey.

After all
nothing satisfies like^
^ a good cigar "^

April 15, 1924

Say Tou Saw It in The Tobacco Wobu>

44th year

MANUEL

10 cents and up

A BULWARK
of BUSINESS

— because it

holds
customers

Manuel will
make a
definite
business
for you

you want to sell a cigar that does three

• u! "^!". f''*^' *°°^® e°^^' Second, tastes
nght; Third, satisfies. In Manuel, we make
just that kind of Cigar.

Manuel is building business for dealers every-
where. Always popular, its fine quality and
perfect condition are increasing Manuel Sales by
large percentages every month.

What Manuel is doing for other dealers, it will
do for you.

A CIGAR or RARE EXCELLENCE

Manuel

CIGARS

ALLEN R CRESSMANS SONS Qg«, A/an«/od„„„ PhiWdphi.

WAITT & BOND

BlacJ^stone

CIGAR

Havana

Filler

Absolutely!

SANEELTGE

n

2 /o^-vsr

m^

ELVERSO

^ t^^

^OOD

ioaBS

THE DEISEL-WEMMER CO. Makers LIMA, OHIO

Get the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

The new^
La TOSELLA

BUDDIES-IOc

Sweet as a nut
Smooth as velvet
Mellow^ as moonlight
But always MILD !

»y ■esaow Mio«H im.

UIQSEUiA

44th year

Say You Saw It in The Tobacco Wobld

April 15, 1924

A KAUFFMAN e BRO Inc

ESTABLISHED

YORK, p^

MANUFACTURERS OF

IS93

aCARBOXES

CIGAR BOX
LUMBER

WE SPECl AL17E ON

GOLD LEAF WORKL

i€

BEST OF THE BEST

»9

M-ouucur-d b. ^ SANTAELLA & CO.

Office, 1181 BroMlway, New York City

FACTORIES: Tampa and Key lVe$l, FloriJm

7 —

TOBACCX) MERCHANTS ASSOCIATION ^itriQ^^^
OF UNITED STATES '<OM^^

JESSE A. BLOCK, Wheeling, W- Va. ....President

CHARLES J. EISENLOHR. Philadelphia. Pa ..Ex-Pres.dent

WILLIAM BEST, New York, N. Y Chairman Executive Conunittee

MAT. GEORGE W. HILL. New York, N. Y Vice-President

CEURGE H. HUMMEL. New York, N. Y Vice-Pres.dent

JULIUS LICHTENSTEIN. New York, N. Y V.ce-President

H. H. SHELTON. Washington, D. C Vice-President

WILLIAM T. REED, Richmond, Va •.... Vice-President

HARVEY L. HIRST. Philadelphia, Pa Vice-President

ASA LEMLEIN, New York. N. Y. :----v-- ."'^l^^'^l*'

CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director

Headquarters, 5 Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. D. SPALDING, Cincinnati, Ohio ...•*«„....•..... '«• ••S!!!!3!Il!

CHAS. B. WITTROCK, Cincinnati, Ohio.. ..,«.••« ****'Jr !!«.!«

CEO. E. ENGEL CoTington, Ky c TIZ;

Wll. S. GOLDENBURG, Cincinnati, Ohio.. ....••,•....... • becretarj

THE NATIONAL CIGAR LEAF TOBACCO ASSOOATION

JOSEPH MENDELSOHN. New York City «*»•»•«*•......■•.. President

A. W. KAERCHER, Chicago, 111 ,.,.„„„. .Vice President

W. S. FULLER, Hartford, Conn ..•«..«..•. ......Treasurer

JEROME W4jyyilUJi«w York City «»w«y* Secreury

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN President

JACK ECKSTEIN Ist Vice-President

SAM. FORDIN ....2d Vice-President

MAX BERLINER Treasurer

LEO RIEDERS, 300 West U8th Street, New York City Secretary

NEW YORK CIGAR MANUFACTURERS^ BOXRD OF TRADE

JOSEPH WINTJICK Presidenl

SAMUEL WASSERMAN Vice-President

ARlllUR WERNER, 51 Chambers St.. New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
making nifty show cards and price tickets. Absolutely new. Address
Box 451. care of "The Tobacco World."

BUSINESS OPPORTUNITY

MODERN EQUIPPED FACTORY. Desirably located, State of
Pennsylvania. Steam heated. Capacity 100,000 minimum, 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on inquiry. Address Box 454,
care of "The Tobacco World."

WANTED

WANTED— A POSITION AS SUPERINTENDENT. Twenty-
seven years of experience as a manufacturer of cigars; hand,
mold or suction. A man that knows how to get results. Address
Superintendent, care of "Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories, capable of starting chain of factories; will be open for
position shortly. Address Box Z, care of "The Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

APRIL 15, 1924

No. 8

TOBACCO WORLD CORPORATION
Publishers

Hobart Bishop Hankins, President and Treasurer
Gerald B. Hankins, Secretary

Published on the 1st and 15th of each month at 236 Chestnut Street,

Philadelphia, Pa.

Entered as second class mail matter, December 22, 1909, at the Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada. Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

;WM»»imn»li«HIUH«lllHIIIIIHIIIIIIII MIIIM.MIIMIII.IIIIIIIII.IIIMIIII',.|.rM-«linilllin.MIIMIIIWIMI»WIIMI»M,ll«llilllllMMIiroMIMW«llli«IIMIIUIIIIIIIMIIIIIWW»WI'H«" '

OUR HIGH-GRADE NON-EVAPORATINO

CIGAR FLAVORS ...

Make tobacco melCow and amootli In charactet
and impart a most palatable flavor

FUTORS FOR SMOKING and CHEWING TOBACCO

Write for Llat of Flavors for Special Brands
BBTUN. AMOMATIZEI. BOX FLAVOBS. PASTE SWEETENEB9

FRIES 6l BRO., 92 Reade Street, New York

■mwntmiiwiMiiiiinimmiiii hmhwww wi WHiii ill whhi iiiwiin iimwhi hiimwwi mmmmi

llMiliMMMiiiniMHiiiititnnniimfTiTttT""t'"""*""*"'"""*"" '****"'"***""'"*"

NATURAL BLOOM

D7fe (Ptcfar of Qualila

122 SECOND AVENUE
NEW YORK CITY

April 15, 1924

Say You Saw It in The Tobacco Woeld

I
I

i

I

'I

I

I

1

i
*1

44th year

Just two things have made it pos-
sible for us to give this 20% reduc-
tion on Tuxedo:

1. A reduction in tlie cost off
Kentucicy Burley tobacco
and in pacicage materiaisi
as well.

2. The consolidation of three
off our big piants into one.
(Mr. Ford may not be in the
tobacco business but he is
right about consolidation.)

This gives us a chance to pass an
advantage along to all our friends;
to share a good thing.

You know that it is the desire and
policy of The American Tobacco
Go. to extend to its customers the
maximum of service.

Reducing the price of a great
favorite like Tuxedo— the moment
it^s possible— is our idea of deliver-
ing this service.

So now your customers are get-
ting the familiar tin of Tuxedo to-
bacco at 12 cents instead of 15 cents.

^ Ouaranieed hy

^nlLT JfnAJL^ne€UA^

I N c e i*»eN ATCD

20 9^ PttlCE REDUCTION

44th year

Say You Saw It in The Tobacco World

April 15, 1924

madegecd

You may sell a man'a cigar ONCE be-
cause it's advertised. But helbuys that
cisar the SECOND TIME only if it has
delivered all that was claimed for it.
And right there is where it pays to
push La Palina— the cigar that always
has made good on every promise.
CONGRESS CIGAR COMPANY. Philadelphia

LA PALINA

CIGAK

IT*S JAVA WRAPPED

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER

^Mlhiaf miaTiul

PENNA.

"Quality Cigar Box Manufacturers For More than Fifty Years'*

PACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MODELS TO CHOOSE FROM

Model "A" without top lever, for 50 cigars - $ 5.00

Model "B-1" with top lever, for 50 cigars - 10.00

Model ''B-2'' with top lever, for 100 cigars - 12.50

Model "C" with top lever, for bundles of 100 - 16.00

Alt pacXers are adjustable to anp standard site box.

Pulte-RorrecK MacKine Co.

GRAND RAPIDS. - - - MICHIGAN

If s Cool

because it'i

PORTO RICAN

Time to face the Facts

FACT No. 1. — "All American types taken at
very high prices" — from an Amsterdam
cable.

FACT No. 2. — Porto Rican tobacco con-
sumption is increasing constantly.

FACT No. 3. — Domestic cigar consumption
is not increasing.

FACT No. 4. — Production costs are rising.

FACT No. 5. — Cigars cannot stand any in-
cresised cost burden.

FACT No. 6. — You can make good cigars
at less cost by using Porto Rican tobacco.

The rising tide of approval—

In 1921—15,330,000 lbs.
In 1922—25,883,000 lbs.

The White Stamps

say it*s

PORTO RICAN

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street /. F. Vazquez Telephone
New York Agent John 1379

Send for free copy "Tobacco Trade Notes"

■ ■■■■■■■■i«ii»«»«inti3aiggn««n

■ ■■■■maainaaa

■■■■■aaiiiF.i..,,,,. ,.„„„„,„

zzzt

Volume 44

THE TOBACCO WORLD

Number 8

Eatablished
1881

A SEMIMONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, APRIL 15, 1924

Foreign $3.50

EDITORIAL COMMENT

— -*

pRRIS J. LEVI, who is widely known in the
tobaeco industry, has recently written a highly
interesting letter to Secretary Dushkind, of
, . ^ the iobaeoo Merchants Association, on the
subject ot the decreased consumption of cigars Be-
cause of the importance to the entire industry- of this
coimnunication we are giving it prominence on our
editorial page.

It is hard to believe that the many firms in the ci-
gar industry who beUeve in individual advertising can
much longer withhold their offers of financial support
to a general campaign to aid in the creation of new
Mnokers and increased cigar consumption.

The problem of raising $1,000,000 for such a cam-
paign, however, is one that does not afford easy solu-
tion in the matter of securing the actual cash. There
IS no great difficulty in making the plans to get it, aiid
niere are any number of plans— but to get the moiiev
111 negotiable funds is not so easy.

We are fortunate in holding membership in an or-
gBBization that collects $2 per year from each of its
•)U0,()00 members for the maintenance of a certain
clianty, and the $1,000,000 is always collected easily
and quickly each year.

Several years ago Government figures showed that

there were upwards of 550,000 retail outlets selUng

more than $200 worth of tobacco products annually.

A en at $1 per year this source could contribute on

fcuch a basis, at least half of the sum asked for.

It seems to us, however, that a start ought to be
'nade, and after a reasonable length of time proceed
V itli a campaign with such funds as have been con-
tributed. As the advertising program proceeds it w411
Lie found that the contributions will grow and the num-
I'tT of contributors will increase.

Such a campaign ought to cover not less than three
y 'ars and it will be more satisfactory if it runs at
' ast five years. In almost every industry there are
• amples of associated advertising that have accom-
1 iished very satisfactory results. In many cases these
jtmpaigns were begun with very modest funds but
ir;ve grown from year to year.

with^llOO 0^'^^ ^^^ *^^ ^^^^' ^^* ®*^^ something
Mr. Levi's letter is as follows :

Af ^1 , ^ -A^pril 5, 1924.

Ur. Charles Dushkind,

iManaging Director, Tobacco Merchants
Association of the U. S.,
5 Beekman Street, New York City.
Dear Mr. Dushkind :

When the Tobacco Merchants Association was or-
ganized, there came into existence an agencv for use-
lul purposes and at this moment the cigar industry has
a problem to work out that makes a will for horoic
action and tlie leadership of the best talent, and of
which there is an abundance in vour membersliip.
■ This problem is that of the decreased Consump.
tioii oiCujars hi the United States.

I propose to take the short cut and sail ri-ht inio
the subject.

Firstly and briefly to dispose of the statements
appearing frequently, tliat with an increase of popu-
lation in the past twenty years of ;]0 per cent tluu
Cigar Consumption has stood still, or in other words
production and consumption is no more in 192VJ than
m 1!K)3. This statement is not sufficiently correct and
by no means lends itself to the emphasis required to
really bring home in a broad and expressive maniier
the actual condition.

Since our population has increased from 80 m'l-
Hons to 110 millions, and we are still producing tho
same 7 billion cigars annually, Cigar Consumption ha«
actually decreased 27 per cent.

This is a starting point that m pWa and cannot
be Ignored.

Now— ^Why, should su^ a ^yUtfw «iirt in mi
industry centuries oldf

There are numerous TOIRons of wh^ I am go-
ing to point out only a few.

An outstanding reason is that ^ ittdiistrv ha^
not gone after the business with concerted action— too
many hit or miss methods are employed.

(Continued on Page 9)

44th year

THE TOBACCO WORLD

April 15, 1924

April 15, 1924

THE TOBACCO WORLD

H. STEWART MOORHEAD DEAD

H. Stewart Maorhead, prominent in the cigar and
tobacco industry for more than forty years, died on
April 15th at his home in the Lenox Apartments in this
citv. He had been ill only a few days. He was about
seventy years old.

Mr. Moorhead was the head of the cigar jobbing
house of Duncan & :Moorhead Company, located at 622
Chestnut Street. He was a member of the Union
League.

GUMPERT BROTHERS SUFFER FIRE LOSS

The offices of Gumpert Brothers, at 207 Market
Street, this city, were gutted by fire on Friday night
last. Aside from the property damage from fire and
smoke the chief loss was in labels and bands. Office
records were also destroyeil. The origin of the fire has
not been determined. No estimate of the loss has been
arrived at.

Gumpei-t Brothers have a wide distribution on
** Philadelphia Club" in this city, and it is a popular
seller in manv other sections of the country. Since
tlieir factory is located in Tampa, Fla., there will be
no interruption to their business. Temporary offices
are on the first floor at 207 Market Street, Philadelphm,
in the same building as their regular offices.

STUDWELL NOW MANAGER FOR "LA PALINA"

IN NEW YORK

Irvin Studwell, formerly manager of the Park &
Tilford Cigar Department, has accepted the position as
manager of the New York branch office of the Con-
gress Cigar Company. Mr. Studwell has had wide ex-
perience in the cigar field and has had seven years with
the Park & Tilford Company.

F. P. Ilollingshead, who has been with the Otto
Eisenlohr & Brothers, Incorjiorated, for the past
twenty-eight years has also johied the **La Palina**
forces in the capacity of retail sales manager. He
served in a similar capacity on the Eisenlohr forces
for the past seventeen years.

DELPHIA PUTTING OUT FIVE-CENT CIGAR
The Delphia Cigar Company, of Bank Street, has
placed a five-cent size cigar on the market, and this
newcomer is taking on well. The new cigar is known

GALLAGHER WITHDRAWS FROM CRESSMAN'S
An announcement that came as a surprise to many
members of the trade was that Joseph F. Gallagher,
vice-president of the Allen B. Cressman's Sons Com-
pany, had withdrawn from the company. No announce-
ment has been made as to his future plans.

Another important event in the Cressman Com-
pany was the celebration of the birthday of the presi-
dent, B. Frank Cressman. Mr. Frank Cressman has
been associated with the company for over forty years.
Jake and Henry Mazer, of Detroit, were visitors
at the offices of the Cressman Company last week.

ALBERTY NEW PACIFIC COAST MANAGER
FOR "LA PALINA"

Paul F. Alberty, who has been doing promotion
work for the *'La PaUna'* cigar for the past two years,
lias been appointed sales manager for the Pacific Coast.
His territory includes the States of Washington, Ore-
gon, California, Idaho, Nevada, Utah and Arizona.

Mr. Alberty has had mde experience in the cigar
field, having been associated with the American Cigar
C(jmpany, Rosenthal Brothers and Dusel, Goodloe ^
(Company. Mr. Alberty 's headquarters vaW be in San
Francisco in the future.

SCHULTE BUYS PEERMONT STAND
The last stand of the Peennont Cigar Company, at
Fifteenth and Market Streets, just opposite to the
Broad Street Station, has been purchased by th<j
Sc'hulte Company and is now being operated under
their management.

SAM BAYUK RETURNS
Sam Bayuk of Bayuk Cigars, Incorporated, hr-^
returned from abroad where he attended the Sumatvii
inscriptions at Amsterdam. Mr. Bayuk secured a goodiy
supply of Sumatra tobacco for his firm.

Jose Alvarez, cigar manufe<^ttl%r of South Secoi; I
Street, made another of his periodical visits to tl i^
Water Street leaf market last week. Mr. Alvarez s
the manufacturer of the '*Du Barry'' cigar.

as

(<

Teds.

L. A. Kramer and Harry Bayuk, of Bayuk Cigai >
Incorporated, made a trip to Hartford, Conn., la t
week. They were accompanied by I. J. Jacoby, it
Meyer & Mendelsohn.

A. L. VICE-PRESIDENT STATES VIEWS AND DE-
CISION REGARDING FOREIGN LABELS AND

We are glad to publish herewith a letter from
0. A. bpeakman, vice-president of the American
Lithographic Company, relative to the recent deci-
sion of the Umted States Board of General Appraisers
relative to the marking of the country of origin on
cigar bands and labels. We believe the following will
prove of interest to many members of the cigar man-
ufacturing industry, as well as others :

Considerable publieity has alreadv been given to
the decision rendered by the United States Board of
General Appraisers in the matter of marking the
country of Origin on cigar bands and labels. As there
appears to be some uncertaintv regarding the law on
this subject, we are setting forth the essential provi-
sions of the Tariff Act of 1922 covering this partic-
ular situation and will greatly appreciate it if you will
publish this letter in the next issue of vour valued
paper.

Section 304 (a) of the Tariff Act of 1922 reads as
lollows :

''That every article imported into the United
States, which is capable of being marked, stamped,
branded, or labeled, without injurv, at the time
of its manufacture or production, shall be marked,
stamped, branded, or labeled, in legible English
words, in a conspicuous place that shall not be
covered or obscured by any subsequent attach-
ments or arrangements, so as to indicate the coun-
try of origin.'*

The above language is plain, the only question
being whether cigar labels and bands can be marked
without injury. Canada has a marking law similar
to the Ignited States law above quoted. Canada en-
forces this law and every cigar band or label printed
III the United States that is exported to (Canada has
to bear in plain lettering the words ** Printed in U. S.
A.*' or words of a similar meaning. That cigar bands
and labels can be plainly marked, without injury, is
tlierefore not a matter of theory but is a matter of
almost daily practice.

Section 516 of the Tariff Act of 1922 provides that

a domestic manufacturer may file with the Secretary

of the Treasury a protest against the Collector of

( ustoms' action in admitting to entry goods that, in

the opinion of the American manufacturer, are im-

]>roperly classifie<l or appraised. Acting under the

provision of Section 516, a protest was filed in refer-

•nce to certain importations of cigar labels and bands

'»u or about October 17, 1923. The merits of the case

were argued before the United States Board of Gen-

'■ral Appraisers on February 19, and a decision handed

inwn on March 22, which decision became effective

immediately, that cigar bands and lalx'ls can be marked

\ ithout injury, and shall lx» so marked in compliance

ith the plain provisions of the Tariff Act of 1922.

^ This entire question is one of whether or not our

;i\vs are to be observed, and whether tlie provisions

"^ the Act are to be complied Arith.

This marking provision in Section 304 (a) applies

•articles of all kinds manufactured in foreign coun-

•"los and imported for use in the United States; it

•»os not apply exclusively to printed and lithographed

^'latter. Importers of other classes of merchandise

"»mply with this marking provision of the Tariff Act,

(Continued on Page 21)

44th year

EDITORIAL COMMENT

(Continued from Page 7)

Advertising that is done in the numerous ways
tliat money is spent for under this guise, is not ad-
vertising at all. It lacks the punch and misses the
Human appeal, hence its value is negligible and desired
result rarely attained.

We are producing at least one million new smok-
ers annually who should consume no less than one bil-
lion cigars each year (that is only three each a day).
How many manufacturers ever stop to think if they
are doing anything to make cigar smokers of this new
crop of tobacco users each year.

It is tme that a few cigar manufacturers are us-
mg very good individual slogans in their advertise-
ments, but these ads are largely confined to our Trade
I'ress, and, therefore, are not read by the millions of
tobacco users throughout the country.

One of our ver>^ largest cigar manufacturing com-
pames has started to inject some real cigar smoking
propaganda into their ads. This is fine, and the reason
tlus company is so large is because its directing geni-
uses have vision, can see ahead and do things.

The slogan adopted by the trade, ^^That nothing
satisfies like a good Cigar »' is excellent, but it does not
go tar enough— its use and publicity is Umited within
the trade, and is now appearing on some boards and
in some newspaper ads, but with insufficient space
given it. ^

TMs slogan should be made as prominent a part of

^? .,7,^® ^^® ^^^^^ advertised, and then the adver-
tiser will be serving a useful purpose.

National advertising is done by only a few of the
manufacturers, who may profit thereby as iiuUviduals
but the mdustiy as a whole is not benefited and my
purpose m addressing you, and the trade and all its
allied industries through you, is for the purpose of
devising some proper method of creating increased
tigar Consumption.

A chart on this subject prepared by Miller, DuBrul
.^ 1 eters Manufacturing Company of Cincinnati, and
shown at the recent Tobacco Show in New York, was
very dluminating, and is, no doubt, responsible for
having started much thought and discussion amoiii>-
numerous people who saw it.

A grave trouble in the cigar industry is that the
vast majority of manufacturers, and I will be per-
fectly frank, have become well nigh panic stricken over
the existing condition of decreased consumption of
cigars, and thereby seem to lose command of their
thinking powers, and while they are in this frame of
mind, the well-organized concerns, called the Big Fel-
lows, are serenely going ahead in a constructive man-
ner to further their business.

To bring about the improved condition so much
wislied for and which is just as possible and practical
to ac<»omplish as we know that night follows day, there
must be co-operation by each and ever\' member'of the
industry. The work and effort must hQ All for One and
One for All.

The manufacturer making 5000 cigars a wock
must be just as much interested as is the manufac-
turer who produces a million cigars a dav. It is usu-
ally the small man who hangs his head and in (lcsi)air
says, ''Well, what's the use.'' There is lots of ''use"
and I want to be very emphatic in mv statement that
there is lots of ''Use," because of the 12,(XK) or so

(Continued on Page 13)

10

44th year

THE T0BACC50 WORLD

April 15, 1&24

April 15, 1924

THE TOBACCO WORLD

44th year

11

^^ . A^

f ^..^>

DETROIT

Retail Business Holding Up Well in Spite of Inclement

Weather — Price Cutting Continues on Cigarettes —

Sam Gilbert Sails for Europe— Active Campaign

on for "Lucky Strikes"— "Cinco" Gomg Good

Detroit, Mich., April 10, 1924.

rSlNESS with Detroit retailers continues to
hold up very good in face of the inclement
weatlior an<l Lenten season. The majority ot
dealers are optimistic, looking forward to a
great business improvement with the arrival of spring
weather.

Price cutting on cigarettes continues among the
jobbers here, and there seems to be no relief in sight.
Collections are reported to be very slow throughout
tlic city and suburban towns.

Pipes and smokers' articles continue to l)e in pop-
ular favor here. All the leading retailers are showing
attractive wintlow displays of pipes to splendid advan-
tage. Pipe smoking is showing a rapid increase in ouU
city with the younger men, and high-grade smoking to-
baccos are steadily increasing in sale.

B. Gottlieb, of the Reiss-Premier Pipe Company,
manufacturers of i)ipes and smokers* articles, of New
S'ork, Chicago and San Francisco, was on the list of
out-of-town visitors here this week.

Samuel T. (Jilbert, president of the Webster Cigar
Company, sailed for Europe on Wednesday, April 2d,
on the steamship *'Paris.-* Mr. Gilbert will remain
al)road for several weeks, and w411 attend the Java in-
scription. Mr. Gilbert is a large user of Java tobacco,
and will spend some time in looking over the crop of
selected Java for *^ Webster" cigars.

A. L. Smith, representing the ''Tavejion^* cigar-
ette de[)ai'tment of the American Tobacco Company,
spent several days last week at the company's head-
quarters in New York, conferring with the officials
regarding the promotion w'ork on *' Herbert Tareyton*'
cigarettes in this territory. Mr. Smith has charge of
the "Tareytoii'' department for the State of Michigan
and lias a crew of se\'eral able assistants who are pro-
moting the sale of '^Herbert Tareyton" cigarettes
under his directions.

The sales staff of the American Tobacco Com-
])any in the Detroit territory is conducting a veiy ac-
tive campaign on the sale of ** Lucky Strike" cigar-
ettes. To make a few new friends among the smoking
l)ublic, one hundred *' Lucky Strike" cigarettes, in
\acuum tins, are sold for 45 cent?. This represents a
saving to the smoker of 30 cents per hundred, or forty
cigarettes free to the smoker. During the week of this
campaign the city has been covered with attractive
j)osters, calling ihe attention of the public to this won-
derful offer, *'To Make a Few New Friends, We Pay

the Government Tax of 30 Cents on Each Hundred
* Lucky Strike' Cigarettes."

**Cinco" cigars, manufactured by Otto Eisenlohr
& Bros., Inc., Philadelphia, and distributed in the
State of Michigan by Lee & Cady, of Detroit, enjoy
a wide distribution throughout the Wolverine State.
**Cinco" cigars are sold everywhere at two for 15
cents and are the product of a manufacturer estab-
lished in 1850. For quality **Cinoo" cigars have been
the standard and stood the test for years, so *' Stick
to 'Cinco,' It's Safe" is the motto of many connois-
seurs of good cigars.

B. L. Jones, State manager of the cigarette de-
partment of the Liggett & Myers Tobacco Company,
reports a big increase in the sale of their brands in
the Wolverine State. *' Chesterfields" are reported to
have a 60 per cent, increase during the past sixty days.
All of their other brands are showing substantial gains
also.

E. H. Briody, of Kraus & Company, Inc., manufac-
turers of *' Say-So" and *'In-B-Tween" cigars, called
on the trade here last week. E. H. reports his brands
as doing fine in all sections of the country.

R. E. Christie, vice-president of the American Ci-
gar Company, paid us a visit last week. While here
Mr. Christie made his headquarters at John T. Wood-
house & Company, Michigan distributors of ** Chan-
cellor," **Eoi-Tan" and *'Preferencia" cigars.

Jimmie Lyons has accepted a position with the
^Vebster Cigar Company, and is doing specialty w^ork
in this city on the ** Webster" cigar, with the sales
force of Chas. F. Becker Company, local distributors.

D. F. McVey, of Stephano Brothers, manufactur-
ers of **Rameses" cigarettes, has returned from a
three- weeks trip through Ohio and Indiana, where he
has been doing some fine work on this high-grade cig-
arette.

L. Benson Gore, representing Juan Ovarez Cigar
Company, manufacturers of ** Croix de Guerre,''
"Benson Gore," **Juan Ovarez" and **Lord Milford"
cigars, called on the trade here last week. Aooording
to reports, he has had a very successful trip througli
the Middle West.

0. C. Schnieder, of the Havana department of th<
American Cigar Company, ** Antonio and Cleopatra"
cigars, w^as a visitor here last week.

Samuel Litz, of the William Bond Cigar Company,

{Continued on Page 18)

By a Trained Business Man Akp

WRITTEN ESPECIALLY FOR THE ITOS^^O WORLD 8yA.E.P

ET 'S sit us down, select a free drawer, take it
easy, and retrospect awhile.

Some would call it loafing, others would
..TT ^,*^1^,,^.* demmed laziness, still others would
say ^^He^s kiUing time.'* They would all be wrong,
h)r we would be introspecting and retrospecting We
Nvould be deliberately thinking, getting in tune with the
eternal verities instead of the hvsterical rushing of
lliese frenzied days. We would be taking our bear-
jiigs, looking calmly over the tumultuous waves of
life and business, charting our course, appraising the
real value of the various harbors which beckon us to
sail to them.

AU this will discipline our judgment, and your
most valuable business factor is your judgment It
should be developed, strengthened, perfected. And de-
liberate, leisurely, cheerful and liappv thinking will
develop it as naught else can.

In this rushing age we must rush also, but it is
essential that we nisli with a purpose, with an object,
With wisdom, else we may nish into loss and failure,
instead of gain and success.

Let me ask you to read, and trdk, and question, and
Iislen. And then sit down in the quiet, close vour ears
to the rustle and bustle of the dav, and comniune with
your o\yn soul, and with the soul of the business uni-
V(»rse.

Think whether you are doin<>- the right thing, or
cnrryiiio^ the ri^ht lines of goods, or reniainino- where
v<<u are instead of moving, or developing vourself to
win the good opinion of everv customer. These and a
luiiulred other things.

Such thouglits arc worth their wcioht in irold, and
oveiy minute of them is precious. Franklin, one of
tiij' greatest doers this country ever produced, coun-
^'lled this sort of contemplation— and he added: ''Uq
^Mlo pursues his work so continuallv that he never
tnkos time to stop and shai-pen his tools falls far short
''■' accomplishing what he should.''

Cj3 C?3 Cj3

One of our business universities gives its students
^ sson on *4row to Meet Competition." I have stud-
io the lesson carefully, hoping to find something new,
Til leal and highly eltective, so my readers coukl gath-
J'l' 'I all the nearby trade and cause their competitors
"» It her away for want of business life blood.

riie lesson is full of business gems, and they are
"Y 'tnl, but, after all, they are the same old storv,
^^' h no one can get away from while he is in busi-
'."* ; And this old story is alwavs founded on the
111! 'anientals that to hold your own, to grow, to meet
|*"j .'etition, to keep up with the times,^ we must de-
^^''' i» our business and develop ourselves.

Below I give this study greatly condensed.

use the best methods, it says; and you ffet these
by reading trade journals, talking to salesmen? visiting
other stores and observing. Study the wants of your
peoiDe carefully, and with all possible care buy goods
to nil those wants.

Don't be a price-cutter, but have price-cut sales,
i? ""T ^.^^^,?^^^^ sell a certain article at a greatly
1 educed price, limiting the amount one person cin buy.
Advertise these sales, and you will both draw trade
anci impress your store on people's minds.

Advertise *^ns much as the business will stand ''
Make your window displays as tftective as possible,
iney are the best advertisements vou can utilize. Have
an atmosphere in your store of cheerfulness, courtesy
and welcome.

And there you are. There seems to be no short
and royal road m business, and the tiling to do seems
to do the well-known things in the best possible way.

CJ3 CJ] Cj3

Beware of tips. That is, beware of them when
they are w^hispered to you by some slick individual
who will obligingly ^'let you in'' on some stock or deal
by which you will make a fortune in a few months by
investing a hundred dollars on a **sure thing."

Watcli for tips. Keep your eye peeled for them,
your ears open, your brain alert. That is, business
ti])s, such as you find in this department, in the pa.o-es
of this jounial, in the pages of other business jour-
nals, 111 the speeches of business men, in the talks of
travelling salesmen and of sensible, sober, earnest men
you meet.

Such tips should be nailed down and screwed fast
in your memory— so securely that thev are unforget-
ahle. If you do this you will accumulate a lot of in-
formation which will be invaluable to you; wliich will
pcniit the way when you have decisions to make; which
will save you from costly errors and helj) vou mightilv
on the road to success.

But don't stop here. Absorb every tip you re-
ceive. Think on it. Ask yourself wheth'er vou* ciinnot
adopt it as it is, or modify it and then utilize it and
set it working for you.

If you do this, take my word, vou will be sur-
])iised, and mightily pleased. Vou will Hnd a succes-
sion of little things you can do here, more there, and
still more another j)lace. You will find vour brain re-
('(•i)tive, alert, hungiy. You will iind your store in bet-
\vv shape, your goods better bouo-ht/better disi)lave<l,
belter s(»ld. Vou will iind your business growing. 'V<m
will realize you are rioht up to the clock as a birsiness
nijin and that tilings are g(>iiig v/ell with you.

(Continued on Page 24)

12

44th year

THE TOBACCO WORLD

April 15, 192i

April 15, 1924

—:>i5alk

\y

m

ililFil^ III)

:f»i*ii

News From Congress

_ 'AND

F E D E R A L

Departments

THE TOBACCO WORLD

;«ailfei&.£

'SiiUiJLi'

From our I^ashington Bureau 622 Aibeje Building

Federal Trade Commission to Continue Drive on Mis-
branding

AVashington, D. C.

HERE will be no let -up in the drive of the Fed-
eral Trade Commission against cigar manu-
facturers who use the word ** Havana'' in la-
beling or advertising their products when they
are not actually made from Havana tobacco.

A fonnal complaint has been issued against the
Edwin Cigar Company, Inc., New York, charging un-
fair methods of competition in the use of the word
''Havana" in the sale of ** Edwin's Royales Havana
Filler," '* Imperial Havana," ''Lord Ed\vin Havana,"
"Havana Smokers" and other brands of cigars, it be-
ing alleged that the cigars are manufactured from to-
jiacco grown elsewhere than on the island of Cuba, and
from tobacco not generally known and recognized by
the purchasing public as Havana tobacco.

Similar charges are made in a complaint issued
against James B. Hall, Jr., New York, in the sale of
"Hall's Fancv Tales Havana," "Hall's Resagos Hav-
ana," "Hall's Panetelas Havana" and other brands.
The complaints also charge that the respondents
advertiseil that tliey had plantations in Cuba, when
such was not the case, and that the ownership of such
plantations and the method followed in selling cigars
resulted in a saving of more than 50 per cent, to cus-
tomers.

Interchangeable Mileage Book Hearings to Be Reopened

June 4

AVashington, I). C. — Hearings on the question of
interchangeable mileage will be lield by the Interstate
Commerce ('Ommission beginning June 4th.

Although the Commission, more than a year ago,
made an exhaustive investigation of this subject, the
action of the courts in setting aside its orders requir-
ing the railroads to issue and accept interchangeable
script coupon tickets will make it necessary, during
the proposed hearings, to go all over the ground pre-
viously covered.

At the hearings in June proponents of inter-
changeable mileage are expected to present testimony
intended to show that its use will not result in a loss
to the railroads, as has Iwen claimed l)y the carriers,
but, rather, in additional revenue through the greater
immber of passengers who will travel as a result of
the reduced rates made possible through the use of
mileage, and who can Ix^ transported, it is claimed,
without the use of additional equipment.

Investigating Committee Suggests Reduction in Special
Taxes on Insurance Companies as Means to Save
Money for Tobacco Industry

AVashington, D. C. — ^Hundreds of thousands of
dollars ammally could be saved to individuals and
iinns in the tobacco industry through uniform State
taxes on insurance compaiues, limited to the total
necessary to operate State insurance departments, the
purpose for which they were originally levied, it is
declared in a report just made to the insurance depart-
ment of the United States Chamber of Commerce by
a special committee appointed to investigate the sub-
ject.

At present the forty-eight States have as many
different methods of taxing the insurance business and
tax it, often, under a dozen or more levies, the taxes,
of course, being ]iaid by the policyholders in the shape
of higher premiums, the committee found. The in-
vestigation showed that more than $50,000,000 was col-
lecte<l in special insurance taxes by the States in 1922,
in addition to the taxes paid by insurance companies
in common with other lines of business, and that le^s
than $2,500,000, or five per cent., was used for the con-
duct of the State insurance departments, the remain-
ing 95 per cent, being utilize<l for roads, schools and
other puqioses not connected with the supervision "f
insurance.

The committee, in its report, ex]>resses the l>eli<'f
that there should be a material reduction in the special
taxes, and that insurance taxation should be put on a
plane with the taxation upon other industries and lim-
ited to such a total in addition as will adequately suit-
port the State insurance departments, "any excess."
it is pointed out, "being unjust in that it is levied <'ii
only a portion of the public."

Any reduction in taxation would be passed onJ«^
the policyholders, under the methods by which the i'l-
surance business is operated, in increased dividends • u
life insurance policies and lower rates for fire casual y
and other fonns of insurance. The companies won I
biMieiit by the reduction in accounting and other co.'^ s
which would naturally result from unifonn tax lav -^j
while the States deprived of this income would have o
turn to their taxpayers generally for the amount i -
quired, instead of collecting it solely from persons ' '-
suring their lives or their property, as at present.

The report is to be i)resented at the annual me. '-
iiig of the United States Chamber of Commerce, to »^;
held in Cleveland next month, where it will l>e one ''
the major subjects of discussion.

{Continued on Page 23)

44th year

13

Editorial Comment

(Continued from Page 9)

legistered Cigar Manufacturers, over 11,000 factories
are ot the smaller and medium size, and which produce
lully or nearly 55 per cent, of the annual cigar produc-
tion. Therefore, whatever can be done to help the
problem is of great importance to these 11,000 or more
lactones who produce 55 per cent, of the cigars smoked
each year.

I have spent my entire business life in the cigar
and tobacco industry, and, therefore, I am vitally in-
terested m this subnormal condition of cigar smoking
and while I am going to offer a few suggestions that
may be worthy of considemtion, what I am really
anxious to accomplish at this moment is to start real
agitation on this subject and wake up that billion dol-
lars worth of brains in the cigar industry.

An organization should be formed whose pur-
l)oses are publicity, propaganda and development.
1 ins organization must not be of temporary character
l>ut be permanent and constructed with that idea in
view.

The steel industry of the United States has such
an organization called the Iron and Steel Institute, and
1 know that there are men in the cigar and tobacco in-
dustiy that can measure up to a Gary or a Schwab or
a Grace.

There are many trades and industries in fhis
countr>^ wherein capital investment is small as com-
pared with the fortunes invested in the cigar industry
and these different industries have their organizations'
looking toward development, merchandising, etc., etc.,
and it IS time that we also have our Cigar and Tobacco
Institute headed and guided by some of our big men, in
tact, this present condition iK)sitively demands it. '

Publicity and plenty of it is required.

Leadership is, however, the main essential, and
Willie I confess that it would be a calamity if there
wore not men in the cigar industiy big enough to
liandle the job, then find the men who measure up to
tlie requirements and the trade should pav them well
lor what is expected to be done.

The question arises as to the methods to be em-
I'loyed. Propaganda among the manufacturers all
"ver the United States first. In realitv there is an
ilea, a thought, to sell and mitil it is thoroughlv sold
'00 per cent, co-operation will be lacking. For this
Hirpose leadership and direction of the highest order,
1 'ee from personal motives or business benefits is verv
'sential. *^

It appeals to me that while 100 j)er cent, of the

anufacturers may not be sold, fullv 95 per cent, will

: "asp the opportunity offered to better their condition

" so tar as a possible chance of increasing their out-

I it is concerned.

After the necessary co-operation and support is

•• ^iiretl, then a well-defined schedule of publicitv

' '*"^<^Jf/^^'orked out^incorpora ted therein a slogaii

Jt wdl be terse, catchy and appealing, particulartv

^ I he younger men.

This publicity should be used in the Trade Press,
"' in the very best magazines, weeklv and monthlv,
'/I' ^}^J''aftnrlai/ Enu'nu, Post, Colliers, Lifrran/
'' 'f^'s t, Comttrij Gcntlvmau, The Amrricau, The Cos-
'' poUfan, m fairt, every magazine that is read bv our

ft

male population. Billboards and bulletins should be
used m every large city in the country. Daily and
^ ^^^ Pf P?rs all over the country in cities from 500,-
WO population and up should be used.

Subway and elevated railroad and street car ad-
yer ising should be made use of. If any pictorial ad-
vertising IS done, use only young men as the subjects
bmokmg Cigars.

Now, of course, arises the question of adequately
providing for the expense of this elaborate campaign
ot education, and which it resolves itself to.

The funds must come from cigar manufacturers,
wuo should be taxed a certain amount per thousand
cigars made by them. Maybe five cents per thousand
would suffice and which amount could be borne by
them for this, so to say, Uve-saving purpose.

Next to contribute are the cigar box manufactur-
ers (who make about 120 million boxes annually) one-
twentieth of a cent per box.

Then the lithographers should be taxed 20 cents
per thousand on labels and one cent per thousand on
bands, which would seem fair.

Then the cigar jobbers should be taxed, say three
cents per thousand on all cigars sold by them.

Then the retailer should be taxed a flat three dol-
lars as his contribution.

, Now comes the contribution from the leaf tobacce
interest from eveiy gi'owing State in the Union, from
all packers and dealers everj-Avhere. Thev should and
must do their bit as it is to them, for better or for worse.
Since every one connected in the remotest way to
the industry' will share in the benefits expected, there-
tore, al should contribute, and I believe that the above
IS tcjisible and mil produce considerably over $1,000,-
000 for the purpose. -*- , y

In conclusion, I wish to c<ill your attention that
what I herein propose is along the hues employed in
otiier industries, so far as method of reaching the
pubhc IS concenied.

The Glove Industry, 6o Fifth Avenue, New York
using magazine advertising. '

c^ JH,-^*'*",^^ Industry, whose slogan is *'Save the
Surtace and with headquarters at the Bourse Build-
ing, Philadelphia, are using publicity of all kinds.

Now, let the Cigar Industry come to the front and
work up consumption to eight bilUon for 1924 and one
billion increase for 1925.

In order that the seed may be sown as quicklv as
possible, I am sending copies of this letter to the Edi-
tors of each of the following trade publications and I
teel assured that they mil cheerfully co-operate wdth
the Tobacco Merchants Association in every manner
possil)le to further the interest of the Cigar Industry.

Copies to The Tobacco AVori.d, U, S. Tobacco
Journal, 1 obacco Leaf, Tobacco, Retail Tobacconist.

Kesix?ctfully yours,

MORRIS J. LEVI
AIJL BAV

ARKANSAS LEGISLATURE PASSES CIGARETTE

LAW

The legislature of the State of Arkansas has
passed a law placing a tax of $2 per thousand on the
resale of cigarettes in that State and a 10 per ccMit. tax
on cigars, stating that they expected the Governor to
veto the measure. However, the Govenna* signe<l the
measure.

14

44th year

THE TOBACCO WORLD

April 15, 1924

April 15, 1924

Say You Saw It in The Tobacco World

PRESIDENT COOLIDGE APPROVES SENDING
COMMISSION TO LONDON TO REPRESENT
THE CO-OPS

Washington, D. C, April 15.

Presidential approval has been given to the send-
ing to London of a commission to represent the Co-op-
erative Tobacco Associations of the United States and
to endeavor to induce the officials of the Imperial To-
bacco Company to assume a more friendly attitude
toward them.

The commission consists of Judge Robert W. Bing-
ham, of Kentucky, chairman ; Hon. John W. Davis, of
New York, and Hon. Oliver J. Sands, of Richmond, Va.
They ^nll carry with them letters from the President,
Secretarv of Commerce Hoover, and other high officials
of the Government approving of these associations and
of the mission proposed.

Congressman James F. Byrnes, of South Carolina,
who has had the matter up with President Coolidge and
Secretarv Hoover, has received a copy of a letter from
President Coolidge to Judge Bingham, approving of the
sending of the commission to London. In addition he
has been assured by Bascom Slemp, secretary to the
President, that the State Department will be asked to
funiish the commission credentials as it is the purpose
(.f the latter to present to officials of foreign govern-
ments the interest of the United States in the develop-
ment of co-operative marketing associations. The To-
bacco Growers' Co-operative Marketing Associations of
A^irginia, the Carolinas, Kentucky and Tennessee will
be represented by this commission.

The text of the President's letter to Judge Bing-
ham is as follows :

April 8, 1924.
My dear Judge Bingham:

It has given me much satisfaction to learn that
your Ass<^)ciation is sending to Europe a Commission
to represent its Aaried and liighly important interests.
1 am assured tliat tliese co-operative tobacco marketing
associations re]»reseiit at least 250,0(K) tobacco gr<»wers,
and that ycair Commission is going abroad in behalf of
the export business in American tobacco with the pur-
pow of establishing the most intimate an<l mutually
helpful relations with the tobacco industries of f'.urope.

Having been for a long time profoundly impressed
with the desirability of develo])ing the co-operative
marketing movement to its utmost ])ossil)ilities in this
^untiy, I am especially pleased to know of the mission
upon which vou are going, together with Honorable
John W. Davis and :Mr. Oliver J. Sands. Your mis-
sion suggests the possibility of that larger co-operation,
on an international basis, which is the as])iration of all
who hope for a better organized, more productive and
mam efficient civilization in this world. Happilyi
nearlv all of us have passed the time when we indulge
suspicion that the profit of one country, through inter^
national trade, must somehow re])rosent the loss of
some other country. We recognize that the prosperity
and advancement of every community are at last cor-
tain to be shared by the other communities with which
it maintains relations. For this reason, your embassT
must be regarded as not only a quest for bnsiness and
profits, but also as an unselfish effort to co-ordinate
in a mutually advantageous way the interests of our
own country with other communities.

Feeling as T do profoundly assured that this is the
true measure of such movements, I wish to extend as-
surance of my hope for the most satisfactory results.

together with my belief that yours is one of the enter-
prises calculated to bring the world into a closer and
better understanding neighborship, which will be the
most efTective guarantee of peace and of the widest ex-
pansion of civilization.

Most sincerely yours,

Calvin Coolidge.

Hon. Robert W. Bingham, Chairman,

Commission R<^presenting the Tobacco Growers
Co-operative ISIarketing Associations of Virginia,
the Carolinas, Kentucky and Tennessee,
Louisville, Kentucky.

LINZ.

44th year

15

NEW YORK LEAF BOARD HOLDS ANNUAL

MEETING

The New York Leaf Tobaceo Board held their
annual meeting in the offices of Stem-Mendelsohn Com-
pany, Incorporated, on Tuesday, April 8th. The
meeting was presided over by the president, Jerome
Waller.

The sum of one thousand dollars was voted to the
Color Committee of the National Cigar Leaf Tobacco
Association to assist them in their splendid work of
educating the smoker to choose his cigars by the taste
instead of the color of the outside wrapper.

The convention also passed a resolution endors-
ing the New York Chamber of Commerce's attitude
in opposing the Bonus Bill.

President Waller delivered a most interesting
and educational address to the convention, bringing
out many points of vital importance to the industry at
the present time.

The following officers were elected for the ensuing
year : Jerome Waller, president ; Ileury Oppenlieinicr,
treasurer; M. Newberger, secretaiy. The following
were elected trustees for the year: John II. Duys, 11.
Friend, I. M. Jacoby, P. R. 'Lowe, H. Oppenheimir,
P»enno Rosenwald, Jerome Waller, A. C. Weil, M.
Newberger, M. Samuels, J. 1). Palmer, Freil Frese,
Howard S. Cullman, Jerome Kohlberg, Leo Leveu-
tritt.

FREEMAN URGES CIGAR SLOGAN BE MORE

WIDELY USED
In a letter to Mr. Charles Dushkind, managing di-
rector of the Tobacco Merchants Association, E. M.
Freeman, president of the National Board of Tobat t^
Salesmen's Associations, urges that the cigar slogan
•'After All N()thing Satisfies Like a Good Cigar,'
should be more widely advertised.

The letter in part follows:

*'It has, however, (wme to our minds oW!ftn^'^>
as to what good the slogan, 'After All Nothing 6 '/-
isfics Like a Good Cigar/ does, when that slopan
is just advertised in the trade publications. '>t
course, it does good there, but it does not reneU
thr wan who smokes — he does not see the tobaceo
publications.

* ' Therefore, wc sttgpit that y<mm the mou h-
pieoe of the tobacco industry, advertise proniis «-
ouslv throughout the length and breadth of i'««
United States, the slogan, 'After All Nothing 6 ?^
kfies Like a Good Cigar/ ''

A PROPER SEND-OFF

FOR GOOD CIGARS

After all
[nothing satisfies like'
a good cigar ^.^^

Specially from t
SPANISH CEDAR BOX

Make a note of all the
points you would insist
on in a specification for
the right kind of Cigar
Container: then check the
SPANISH CEDAR BOX
against them.

The SPANISH CEDAR
BOX meets every require-
ment:—

Form, compactness, strength;
Appearance, merchandising
and display;

Preserving, shape retaining,
conditioning, mellowing;

Weevil resistance, etc., etc.

SPANISH CEDAR im-
proves Bouquet, and gives
off a delicate agreeable
Aroma which adds Zest to
the enjoyment of Good
Cigars.

The necessary Last Step in
^e production of "Cigars
Good from Start to Finish".

iBliliii

16

44th year

Say You Saw It in The Tobacco Would

April 15, 1924

April 15, 1924

fe";jlfc«i<WWs<iy^iyt^lt^lfc^|}?^lfe^lfe^^

RELIABLE FIRMS OF

YORK, PENNA.

"When you know your goods are right, stand firm be-
hind them and push them along, let the world know about
your product, advertise the fact and get the results."

H. G. BLASSER & CO.

PACKERS AND DEALERS

Leaf Tobacco

FANCY FLORIDA and GEORGIA WRAPPERS

Stripped and Booked Penntjlvaiiia and Ohio Tobacco*

Samples and quotations cheerfully submitted

Robert Schubert Co.

124 MAIDEN LANE, NEW YORK

SUMATRA and HAVANA

York Office, Queen and York Streets

I

I

C. S. GABLE

CIGAR MANUFACTURER

Main Factory and Office, Queen and York Sts.

Branch Factorie* : Strinestown, Pa.; Jacobus, Pa.

Maker of *' FORUM" Mild Havana Cigar, ** DOUGLAS FAIR-
BANKS," "CERTIFIED CHECK" and "HAMILTON FISH"

C. H. Plitt Cigar Co.

MAKERS OF

"Casilda*' Cigar,'' 10c and up
"20th Century," 8c '*New Century," 8c

CIGARS OF QUALITY

SUMMARY OF CIGAR BUSINESS FOR MARCH

The summary of business conditions for the Third
^^eral Reserve District, as i)ublished by the Federal
Reserve Bank in this District, for the month of March,
1924, is as follows:

The majority of cigar manufacturers report that
demand is not quite as good as it was last month or in
March, 1923, and is only fair. As a rule, March is a
rather dull month for the industry, and this March is
no exception ; but all manufacturers expect better busi-
ness at the beginning of spring. Practically all orders
are for immediate shipment. Class C cigars are still
the best sellers, and the A and B grades are in fair d^
mand, but none of these selling as well as they were
Iftst year. Production has declined only slightly, and
most factories are nnming at the same rate as in Feb-
ruary'. Operations vary from 50 per cent, to capacity,
but the average for the district is from 75 to 80 per
cent. Jobbers report that tlio demand is better than it
w^as last month and alx)ut equal to that of ^Farch, 1923.

The output of large cigars in Fobmary, 1924, de-
creased 1.6 per cent., but that of cigarettes increased 5
per cc»nt., as compared vr\\\\ the totals for February,
1923.

Cigar prices are firm and unchanged, and tobacco
fbaf prices are well maintained. Finished stocks al
the factories vary from moderate to heavy and are in
creasing. Supplies of raw materials are moderate but
are decreasing. No scarcity of either skilled or un
skilled labor is noted, and wages remain unchanged.
Collections range from fair to good and are the same;
as thev were last month.

WATTLEY RECEIVER FOR NATIONAL DRUG

Ralph B. AVattley has been appointed receiver fo^
the National Dimg Company, following bankruptcy pro-
ceedings started in the Federal Court in Brooklyn.
The company started a good-sized chain of drug storeu
in New^ York, and a portion of them were later takei
OT#r by the Liggett chain.

DIXON RESIGNS FROM AMlMeAN TOBAC^

COMPANY

James M. Dixon, former vice-president of th<'
American Tobacco Company, has also resigned as i»
director of the company. No announcement has beev:
made as to his future plans.

Say You Saw It in The Tobacco World

44th year

17

'•*-'\'>*j:^*ji'\*j]ik9j

mmm

Staple^Manila Cigars

;

)bbers and Dealers Who Hanc

Staple Manila Brands Are

Making Money.

There is a growing demand in the United States for
mild, sweet, free-burning ManUas which sell at retail
from 5 to 25 cents.

There are a lot of smokers who like Good Manilas.

There are Millions more who may be attracted to the
right Manila Cigar at the right price.

ARE YOU WINNING YOUR SHARE
OF THIS GROWING TRADE?

Lisf of Manila Factories and Importers on application.

i

its

THE MANILA AD AGENCY

(C. A. BOND, MgrJ

15 WILLIAM STREET - . NEW YORK CITY

mimmm»ssf^!Sf^

"^^^^'^'^^^^'^^^^''^^'^^^

18

44th year

THE TOBACCO WORLD

April 15, 1924

April 35, 1924

Detroit News

(Continued from Page 10)

Detroit, Mich., manufacturers of the ''El Salero" and
''William Bond'' cigars, reports production on these
two brands to be progressing satisfactorily. Both of
these cigars are enjoying a big sale in Chicago and
the "El Salero'' brand has a wide distribution in De-
troit.

Harry Parr, Michigan, representative ot the
American Cigar Company, is on a two weeks' trip to
the northern part of the State in the interest of "Chan-
cellor" cigars. Harry has had a large quantity of at-
tractive displays shipped ahead and no doubt the
northern peninsula will be well decorated with "Chan-
cellor" cigars.

W^. M. Siers, of the National Cigar Company,
York, Pa., manufacturers of "Beechnut," "Joe Reed"
and "0 'Henry" cigars, called on the trade here last
week, and signed the Tobacco World register at Bert

Johnson's.

C. P. Thome, representing Joseph Berran & Com-
panv. New York, N. Y., makers of "Millionaire,"
"Grand Duchess" and "Prince of Monaco" cigars,
gave the city the once-over last week and reported a
very satisfactory business on his brands all along the
route covered.

A. B. Adair, of the General Cigar Company, was
on the list of visitors here last week who signed the
Tobacco AVobi^d register.

W. W. ("Doc") Rosebro, western representative
of the Porto Rican- American Tobacco Company, and
the New York-Tampa Cigar Company, called on his
distributor here last week and made the rounds of the
trade with "Mike" Stone, who is promoting the sale
on "Portina" and "Personality" cigars in Detroit and
vicinity. According to tlie report from "Doe," both
of these brands are showing a fine increase in sales in
everv section of the country'.

Tom Powell, of the Worden Grocery Company,
Grand Rapids, I^Iicli., was in Detroit last week for a
few days. Tom reports the cigar business with iiis
finn as being very good. He has just returned from a
trip in the northern part of the State, where he reports
the general business to be showing steady improve-
ment.

Explosion of an ice-making macliine m flie drug
store of F. M. Gibson, 14444 Grand River Avenue, last
week caused damage estimated at $500. The force of
the explosion wrecked the two large plate-glass win-
dows.

R. A. Brewster, tfi© bnsiness getter for Wilfred
I. Booth, Chicago, 111., manufacturer of "Booth" choc-
olates, reports he is having wonderiiil luck with his
sweets in this market. I am told that our friend Brew-
ster is mixing tlie "chocolate drops" with the bon-
bons. How al>out it, Brewster, who was that "high
brown ' ' ?

N. J. Rice, of the "Little Cigar" department of
the American Cigar Company, called on the trade here
last week. N. J. says this short trip was a very suc-
cessful one, both business and ph'asure. He infomied
the writer that he thoroughly enjoyed the grand lunch-
eon at the Statler Hotel, the compliments of '*l)oc"
Watkins and "Bunnv" Annis. TFe savs he has never
been hooked yet, but watch out, N. J., the boys are
after vou.

Philip M. Eorrestall, of W^aitt & Bond, Newark,

N. J., manufacturers of the famous "Blackstone" ci-
gars, has been with us for a few days. The "Black-
stone" cigar is distributed on this market by the Chas.
F. Becker Company. Jim Pace, factory representative
for the State of Michigan, has moved his family here
and Detroit will be his home in the future.

I. Rosenthal, of Rosenthal Brothers, manufactur-
ers of "R-B" cigars, was here last w^eek conferring
mth his distributor. "Mike" Meyers is doing mission-
ary work in Detroit and throughout the State on this
fast-selling brand.

"Jack" Murphy, manager of the San Telmo Dis-
tributing Company, reports wonderful progress on the
distribution and sales of "Pastoria" cigars. The local
newspapers are carrying attractive advertisemejits
each day on this brand, and the dealers say they are
having regular smokers each day who demand "Pas-
toria" cigars.

"El Verso" cigars (The Deisel-W^emmer Com-
pany) are being prominently advertised throughout
Detroit via illuminated billboards on all the principal
tlioroughfares. The "El Verso" cigar is distributed
in this section by Lee & Cady, Inc., and has enjoyed a
very steady sale for a number of years on the Detroit
market.

Irving Hahn, of R. Steinecke Company, New
York, N. Y., manufacturers of "Aresco" and many
other fast-selling and popular brands of exclusive ci-
gars, has been rusticating in our midst for several
days. Irving says business has been very good all
ak>ng the line covered.

Jacob and Henrj' Mazer, of the Mazer-Cressman
Cigar Manufacturing Companv, Inc., manufacturers ol
"El Javana," "Humo," "*Miss Detroit," "Dime
Bank" and "Detroit Hand Made" cigars, have re-
turned from a business trip to New York City.

Harvey Vreeland, western representative of Ben-
son & Hedges, manufacturers of the famous "B. & H."
cigarettes, was on the list of visitors here last week.
Harvey reports his brands as increasing in sale in all
sections of the country.

R. Hyslop, United States and Canadian agent for
the London Pipe Company, London, England, was on
the Hst of visitors here this week. Mr. Hyslop reports
the pipe business to be exceedingly good in all sections
of the country' which he has recently covered.

Eddie Kline, of the Cortez Cigar Company, man-
ufacturers of the famous dear Havana cigars of that
luime, called on the retail trade and leading clubs here
last week. Eddie informs the writer that his brand
is repeating very good in all sections of his territory.

"Monarch Bill" Thornton, of Marcero, Bump &
Howell Company, has taken on a side line while writ-
ing up orders for "Dutch Masters" and "Swift" ci-
gars. "Bill" has a real scheme, boys, just listen to
this. It's stock and oil. Oil for the joints and stock
for membership and admittance into the "Old Cigar
Salesmen's Home." I am told an ideal location is be
iiig secured somewhere on St. Clair Flats, in the vicin-
ity of George Meigs's lodge. It is proposed to have
a get-together room or lobby, in which there will be a
cigar case some iifty or sixty feet in length, so that
all brands of the past years of two score and ten will
be displayed to good advantage. The old boys are to
lusticale in this room before a large log fire and relate
:ho stories of bygone days, telling of the fine business
and the many thousands of cigars sold on various
days, and how their factories were working day and
night to keep up production, to fill their orders. It's

(Continued on Page 23)

Say You Saw It in The Tobacco World

44th year

19

The Advantages of
the Model L

Short Filler Bunch Machine

1. Straight or shaped work, equally
well done.

2. Makes right or left hand bunches
perfectly.

3. Uniform size and weight of
bunches assured.

4. A very substantial saving in labor
costs.

5. It will work large size or mixed
CUT scrap.

6. A long, even rolling for better
smoking qualities.

7. Damp or dry tobacco handled with
equally good results.

8. Low cost of upkeep: does not easily
get out of order.

9. The easily adjustable weighing
scale meets all requirements as to
changes in sizes and weather con-
ditions.

10. Fluffy filler because the tobacco is
lifted from a hopper — a decided
improvement over the gravity
method of feedii^.

Price $750 complete

f.o.b. Factory, Newark, N. J.

The 5 *= Cigar

You can make it at a Profit

The solution lies in the use of
labor saving machinery such
as the Model L Universal Short
Filler Bunch Machine.

For example: Manufacturers today are
paying anywhere from $2.50 to $3.50
per thousand for bunch making, either
straight hand work or using small hand
devices. Figuring on this basis, the Model
L Short Filler Bunching Machine will
show up as follows:

Present hand method -
Model L Machine method -
Net saving -

Coct p«r M

- $2.50

- -90

- $1.60

This net saving represents the difference
between turning out a 5c cigar profit-
ably and breaking even or in many cases
turning it out at a loss.

Model L Machines will produce from
450 to 500 uniform bunches per hour,
either straight or shaped work, right or
left hand bunches.

Universal Tobacco Machine Co.

116 West 32fld Street, New York

Factory: Newmrk, N.J,

20

44th year

Say You Saw It in The Tobaooo Wobld

April 15, 1924

April 15, 1924

MURIEL

The Cigar of Excellence

Mr. Dealer:

Displaying and featuring Muriel
Cigars help you make new friends.
Those new friends help you
make others. All of them help
increase your business and make
more money.

"// ^akes a Muriel
to match a MurieV '

Made by
P. LORILLARD COMPANY

Established in 1760

"HOOK UP" YOUR BRANDS
WITH NEW TRADE

BY PACKING YOUR CIGARS
IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor Cigar Box Co.

WINDSOR

PENNA.

GONZALEZ & MENDEZ, Inc

CLEAR HAVANA CIGARS EXCLUSFVELY
TAMPA, FLORIDA

EDW. WODISKA, General Representative

A SUCCESSFUL MERCHANTS' CREED
By A. G. Kcnncy

A dyertise regularly and intelligently, remembering
that the only advertising worth while is truthful
advertising.

B elieve in my ability to make good in a bigger way,
and so conduct myself and my business that others
will believe in me.

C ultivate those qualities indispensable to the man who
would be a recognized leader in his field, locally
and elsewhere.

D evote my energies and those of my employees to
serving the people who patronize my business ; this
mil attract others.

E volve better methods of carrying on my business;
discard old and tried methods only when convinced
they are out of date.

F ulfiU without quibbling all promises made; promise
only what can be performed honestly and effi-
ciently.

G ather about me a staff of employees in hearty %ym-
pathy and accord with the policies to which I have
pledged myself.

H esitate to censure those whose policies do not har-
monize with my own; observe the Golden Rule.

I nvite the criticism of the public, assuring myself
that such criticism caimot be other than favorable
to me.

J oin trade associations whose objectives are mutual
improvement; remember, ** United we stand, divi-
ded we fall. ' '

K eep accurately all records needed to enable me at
any time to know whether I am playing a winning
or losing game.

L cam what sells best in my territory and, what is
equally important, learn the best methods of sell-
ing it.

^I ake my status in my community naore than that of a
mere taxpayer; every worthy civic movement de-
serves my support.
X ote the progress of my competitors, but spend the
major portion of my energy to making them watch

me,
O verlook nothing which promotes my ability to serve

well the customers who place their trust in me.
P repare for the *' rainy day*' that may come; to 1h?

economical is not to* be miserly; remember the dis-
tinction.
Q ualifv myself and mv employees to manage capably

the larger and better business enteiT)rise we are

liuilding now.
R ectify promptly the errors that occur frorn time to

time; one eminently suwessful man said, **Tlie

customer is always right."
S ubscribe to trade papers ; remember they are in rcjil-

ity the least expensive employees working to lu P

me and my business.
T reat mv employees in such a manner that they ^v U

be constant builders of good will for my busiiu s

and its proprietor.
U tilize the talents T possess and strive constantly <>

develop qualities which I do not now realize l

possess.
V alue ultimate success and the respect of my felio '-

men more than temporary achievement and w-

mentarv applause.
W age a winninj? fight; if I lose a good fight, rememl^ r

that in reality I have won.

{Continued on Page 21)

Say You Saw It in The Tobacco Worm)

44th year

21

Short Filler Bunches Good Enough
To Put In Moulds Automatically-

The mechanical operation of placing bunches in moulds automati
cally IS not an unusual principle. But the

Quality Production

DUREX

Bunch Machine

is the ONLY ONE that utilizes this principle to speed up
and increase production on short filler bunches.
Why?

Because the Durex produces bunches of a quality and un-
iformity that eliminates the necessity of hand selection-
bunches GOOD ENOUGH to put in moulds automatically

Write for descriptive booklet mnd information regarding our smles-aervice plan.

A post card will bring it to you.

THE MILLER DuBRUL & PETERS MFG. CO.

NORWOOD CINCINNATI OHIO

A SUCCESSFUL MERCHANTS' CREED
(Continued from page 20)

X anthippe is remembered only because of her intoler-
able disposition; my temper shall always be under
absolute control.

V ield gracefully when certain that I am wrong; strive
to make decisions that need not be alteretl later.

Z ealously undertake to safeguard the interests of my
patrons, my employees and my business from year
to year.

A. L. VICE-PRESIDENT STATES VIEWS AND DE-
CISION REGARDING FOREIGN LABELS AND
BANDS

(Continued from Page 20)

i'Jid the law should be observed by all without excep-
'ion. We are compelled to comply with exactly the
^ame provision on the goods that we manufacture for
< \port to Canada, and certainly there is no reason why
' 'i-eign manufacturers should not complv with the
.lain provision of the United States law.*

We believe that the a])()ve explanation will clear
' 1> this matter in the minds of a number of interested
people.

Yours verv trulv,

AMERICAN LITHOGRAPHIC
COMPANY,

C. A. Speak MAX,

Vim*P resident.

JUAN GALLARDO TO SUCCEED JUDGE BONNER
AS TREASURER OF PORTO RICO

Juan G. Gallardo has been named treasurer of
Porto Rico to fill the place made vacant by the death
ot the late Judge J. W. Bonner. Mr. Gallardo has
hlled the important posts of assistant chief of the Bu-
reau of Accounts, and paymaster of the Treasury De-
partment, which he held until 1919, when he became
(^)mmissioiier of Finance of the municipality of San
Juan. He later was appointed auditor for the San
Juan branch of the Porto Rico Drug Company, one of
the most important firms in Porto Rico.

On September 1, 1922, he was appointed Assistant
Treasurer of Porto Rico, which position he held until
his appointment to his new office several weeks ago.
Since Judge Bonner's death, Mr. Gallardo has beeii
Acting Treasurer of the Island.

The Tobacco Guarantee Agenc\^ in New York
functions w^^r Jfe© Jj^eaOw o^ Jlr. Gallardo's of-
fice.

Walter Saunders, of the Cortez Cigar Companv,
^ns in town on Monday, visiting the trade.

SCHULTE DECLARES DIVlDlllDS
At a meeting of the board of directors of the
Schulte Retail Stores three regular dividends of $i
each were declared on the common stock of the com-
pany. These dividends are payable on June 1st, Sei^
teinber Ist and December 1st.

DAVE SULKIS VISITS PHILADELPHIA
Dave Sulkis, president of the Fleck Cigar Com-
pany, was in town Monday going over the local situa-
tion with their jobbers, the Victory Cigar Company.

22

44th year

Say You Saw It in The Tobacco Wobld

April 15, 1924

April 15, 1924

Say You Saw It in The Tobacco World

44th year

23

PHILLIP MORRIS MOVES OFFICES

The offices of Phillip Morris & Company, Limited,
have been moved from 72 Fifth Avenue to 44 West
Eighteenth Street. This company is the manufacturer
of '^PhilUp Morris" and ** English OvaP' cigarettes.

FRED HIRSCHHORN RETURNS
Fred Hirschhorn, of the General Cigar Company,
has returned to New York after attending several of
the Sumatra inscriptions at Amsterdam and securing
a supply of fine Sumatra for his firm. The balance of
the purchases for his company will be attended to by
their Amsterdam representative.

WHELAN RETURNS
George J. Whelan, chairman of the board of di-
rectors of the Tobacco Products Corporation, returned
to New York last week after an extended trip abroad.
The fact that a meeting of the stockholders of the
United Cigar Stores Company was scheduled to be held
last week was viewed by some as the apparent reason
for Mr. Whelan's return at this time.

STATEMENT OF THE OWNERSHIP, MANAGEMENT. ETC., OF "THE
STATEMENl Ut^lHt, uvv^ p^-g^'isHED SEMI-MONTHLY

AT PHILADELPHIA.
Required by the Postal Laws and Regulations.
By the Act of August 24^^1912.
Name of Editor— Hobart B. Hankins, 236 Chestnut St., Phila., Pa.

BuTnSSfa^nl;;7-^er"ld B Hankins. 236 Chestnut St.. Phila.. Pa.
Publisher— Tobacco World Corporation, 236 Chestnut St., Phila.. Fa.
rv . i The Tobacco World Corp.. 236 Chestnut St., Phila., Pa.
^^""* 1 Hobart B. Hankins, 236 Chestnut St., Phila.. Pa.
Known bondholders, mortgagees and other security holders, holding
one per cent, or more of total amount of bonds, mortgages, or other securi-

**"• ^''"^- (Signed) GERALD B. HANKINS.

Sworn to and subscribed before me
this 31st day of March. 1924. ,„^^,
CHARLES H. ALLEN.
(Seal) Notary Public.

My commission expires March 1(\ 1927.

Proposal to Permit Advertisers to Pay Postage on In-
quiries on Receipt is Disapproved
The House Post Office Committee has formally
disapproved the proposal to permit advertisers to pay
postage on reply cards and letters upon receipt, iho
plan originally was designed to effect a large saving to
advertisers on return postage expense, by permitting
large users of the mails to send their advertising mat-
ter with reply cards which the addressee could return
to them without the prepayment of postage.

Under the law, all mail matter must be prepaid
and many advertisers have adopted the plan of pro-
viding the necessary postage attached to their repiy
cards of return envelopes and contend that, so far its
they are concerned, much of the money so spent is
wasted. Postal officials, however, pointed out to tiic
committee that to comply with the proposal to collect
postage from the advertiser would put the Govern-
ment to enormous additional expense and at the same
time would be far more expensive to the prospecti.e
beneficiaries than the present prepayTnent system*

It was pointed out that it would not be long before
some energetic advertiser would announce to his cus-
tomers that all correspondence might be sent h .n
** postage collect.^' Tliis would cause his competito s
to follow suit and the proposition would soon grow lO
unbelievable proportions. The eventual outcome wou:a
be that some advertisers who could ill afford it woi;:a
find themselves facing a large bill for postage or, fji 1-
ing to avail themselves of the privUege to the fulUst
extent, find their competitors outstripping them in gt t-
ting business.

News from Congress

(Continued from page 12)

Conference Suggested to Check Appalling Increase in
Local and State Taxation

Washington, D. C— The checking of increasing lo-
cal and State taxation is sought by Senator McCor-
mick of Illinois, a member of the Senate finance com-
mittee, who, in a letter to President Coolidge, has
asked the latter to convoke a conference of governors
and principal fiscal officers of the States ''to consider
the appalling increase in local and State taxation.''

The Senator declares in his letter to the President
iliat it is as important to the industry of the country,
to the employment of its workers and to the prosperity
of its farmers that local and State taxation should be
checked as it is that Federal taxation should be re-
duced. He cites the increases in local taxes during
the last decade, and urges the President to give the
matter serious consideration.

Increase in Postage Rates Suggested to Meet Proposed

Increase in Salaries
Washington, D. C— Increases in the charges for
all special services, for money orders and for short-
haul parcel post matter, which would result in $43,000,-

000 additional revenue annually, are recommended to
Congress by Postmaster General New, for considera-
tion in connection with bills now pending, providing
for increased compensation for postal employees and
for higher parcel post rates.

The department is strongly opposed to the Paige
bill, which would treble the postage rates for short-
liaul matter, and points out that this schedule would
increase postage to points higher than competing ex-
press rates in many cases and lose to the department
a large amount of the parcel post business.

The Postmaster General favors the proposition
embodied in the Kelly bill, which would consolidate
third and fourth-class matter, as this would eliminate
the field of inconsistency in rates where those two
oksses now meet, but does not favor Congressman
Kelly's provision for a fee of five cents on each par-
cel,^ to be charged in addition to the postage.

The legislation favored by the Post Office Depart-
inent, as recommended by Mr. New, would increase
I'arcel post rates on matter weighing between nine
"unces and one pound, regardless of distance; on mat-

< r between one and seventy pounds for local delivery
. nd the first, second and third zones; on matter be-
t veen one and five pounds for the fifth and sixth
'•\ 'nos, and on matter between one and four pounds for
I'lo seventh and eighth zones. The schedule of rates
^ .^oposed by the department, however, would not in-
' ' ^'ase postage to a point where express rates would

< -Ter any substantial competition.

The department also suggests increasing the pres-

< :t insurance fee of three cents on parcel post matter
\ five cents and the five-cent fee to seven cents. The

and 25-cent fees would remain unchanged. The
* arges for C. 0. D. service would be increased; the

1 cent fee, which now covers the collection of amounts
J to $50, would be made 12 cents and would cover col-

' lions only up to $10, while a fee of 15 cents would
' charged for collections between $10 and $50, and
I ' present fee of 25 cents continued for collections
•' ! ween $50 and $100.

The registration of mail matter would cost 12
^' 'ts instead of 10, as at present, and a charge of one

cent would be made for return receipts requested bj^
the sender. Special delivery service would cost 15
cents instead of 10 cents, and would cover articles
weighing not more than ten pounds, and 20 cents would
be charged for all articles weighing over ten pounds.
Money order rates would be entirely reconstruct-
ed, the new schedule being based upon that of the
Southeastern Express Company. Money orders for
not over $2.50 would cost five cents ; between $2.50 and
$5, seven cents ; between $5 and $10, 10 cents ; between
$10 and $25, 12 cents ; between $25 and $50, 15 cents ;
between $50 and $75, 18 cents, and between $75 and
$100, 20 cents.

The department also recommends increases in sec-
ond class rates as applied to advertising matter for
dehvery in the first, second, third and fourth zones.

Two New Sizes of Packings of Cigars May Be Approved
Washington, D. C— Two more sizes of cigar pack-
ages will come on to the market if Congress adopts
the amendment inserted in the revenue bill by the Sen-
ate finance committee during its consideration of that
measure, which permits the packing of cigars in pack-
ages of three and seven, in addition to present-size
packages.

This change was made, it was explained, in order
to permit manufacturers of certain grades of cigars to
offer 25-cent and $1 packages. It was the only change
that has been made so far in the tobacco provi-
sions of the revenue law, and it is doubtful whether
any amendments vnW be adopted in those sections by
the Senate when the bill comes up for consideration.
Although a large number of changes were made in
the bill by the finance committee the measure, as re-
ported to the Senate, does not do much of anything
toward making up the deficit which it is claimed will
result in the Treasury Department under the bill as
passed by the House,' which reduced the revenue to be
collected by some $70,000,000 below the surplus which
the Treasury Department estimated would accrue this
year. The Senate amendments had the effect of add-
ing more than $50,000,000 to the House bill, but, on
the other hand, other changes took away some $48,-
000,000.

The bill will be brought up shortly after April 15,
and efforts will be made to dispose of it without delay.
It is possible, however, that consideration of the meas-
ure may be interrupted in order that the Senate may
l)ass a bonus bill which, it is believed in some quarters,
should come first in order that there might be a definite
understanding as to the amount of revenue which
would have to be raised to pay for it.

Detroit News

(Continued from Page 18)

going to be great, boys, so come on in while the com-
ing is good. For further information regarding quali-
fications for membership, write to ** Monarch Bill*'
Thornton. He has all the dope.

For an ideal spring tonic, read the Tobacco Wori.d
and keep posted on what's doing in the tobacco indus-
try. Subscriptions are now l>eing received to have
the Tobacco World sent to your summer cottage ; don 't
forget this matter; it's very important for summer
happiness.

MIKE OF DETROIT.

24

44th year

Say Tou Saw It in The Tobacco Wobld

April 15, 1924

April 15, 1924

Say Tou Saw It in The Tobacco World

44tli year

25

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BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Ufayette Street
Pkon* Franklin 3166

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe Domestic Filler— Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

IIrCHANIS CIGAR BOXii

DALLASTOWN, PA.

.MANUFACTURERS OF

CIGAR BOXES & CASES

DmIm« in Lab«to, Bands and Edglnsa

CAPACITY 15j000DAILY_

We maka them. Anything in Cwiar. Veneer

'wt> w.» Wr J We n»ake them. Anythi

if ||'5 Wood- Redwood and ImiUtion

We ha»e them. Let u« quoU you on your

If It's Prices n»^'* Ll"« "P '•''»'■ «»*««««• boxmdwr

(or your 1924 requirement*

First Class Cigar Boxas Guarantaad

flBcmbcre ot tbe tnduettig ate cot5iaUis invitco wbcn in
Dbilaoclpbia to malic tbe olUcee ot

tCbe ZIobacco TRUorlb

tbcit bca&quartet0, anb to malie uee ot out ectvtcee
tn an^ anO all wa^e, f ot contetences a private otHce
will be placeO at tbett biapoflal, it beeiteb. "Remember
tbe aOOte00, 236 Cbeatnut Street, pbllabeipbia, l>a.

UeUpbone. lombar^ 1768

1

Business Building

(Continued from Page 11)

We are prone, you know, to shed the advice of
tcacheil, preachers, writers and talkers, a« shck and
oHsv as a duck sheds water. i. • i j ,,

AVe sav. "Oh, they are following their trade."
And forthwth we diligently forget aU they said

The following words are from a heavyweight bus-
iness mag^ine. They are business, and if heeded they

""'^anl"h"tS are immense resources upon
which heTas made but slight calls. M«re good read-

'"'^ iriooTrSnjrThX what I've .been sug
gesting aiul urging and advising and mating an.l

ness circulars, the brains of business men by askin;,

''""'yrhave "immense resources." Why not call
„„ them' Whv not develop them by readmg! Why
be coX It with a dinky little cigar store when you
have i^ in you to build up an imposing trade emporium

"'' 'l^iis%Si"r of'Lderful opportunities. The
clhnE is irw easy, and the Englishman wasn t tar
wrong Uerhe -id': ''Every American ought to be
rich or ought to be ashamed of himselt.

It's letter to be rich than ashamed. Don t )ou

think so?

Repeal of Section 15a of Transportation Act Urged by
Baltimore & Ohio President
AVnshinsion D C— Repeal of Section 15a, tlie
.„- Xf'^gllSee prov^sio^s, of i^^^^^-^^^Z
\ct would in no way benefit either the raiiroacis oi
Uie pubUc^ according to Daniel WiUard presideu o
the Baltimore & Ohio Railroad, testifying bcfot
ilip Senate interstate commerce comnuttee. Ihe lai

ils shic.; the passage of the '^'^^^^'^^^^^^X'
have never even approadie«l the return wh'cli is <K

dared by that legislation to be Pf ^'f^^'^^tontloi^'-dr
"The demand for the repeal of this section, <u

.tared Mr. Sard, "is urged on the ^t^J^X
that the law in its present f»™ «f t'»""y,^^'C!^. •
.Icfinite return to the owners of the railroad prop
ties, and that if Section 15a were ^^^^d ,t wo" ■
then be possible to procure from the railroads
.iome mailner not made clear, lower rades than a c^n
nfFont tnrlflv regardless of the actual cost ot penonu

oMhe language can the claim be 3^«tifif £a^^^^^^^^^
in its Dresent farm contains a guarantee that tne la
ni^s Twhole or individually shaai;n any ^^^^^^^^
ceive a certain fixed return upon their properties
voted to transportation purposes.

''There are, no doubt, some people who have at
tually been led to believe that freight rates t.ch^^^^^

reason why raiiroaa raits uit. "^»"."V^"^";-;^^ ^p^gon
>vere in 1914, or before the war, is the ^^^ J^^^!^.,
which accounts for higher prices m every other d.m
lion with comparatively few exceptions; in J^o
prices of materals, wages and costs of all^^i^ds,
eluding taxes/*

TO BOOST THE CIGAR BUSINESS, USE THIS

EMBLEM

To ihe Cigar Trade:

A comparison of the appended list of concerns us-
ing the national cigar slogan, '* After all nothing satis-
iies like a good cigar,'' and that of magazines and
newspapers carrying advertisements bearing the slo-
o-an, with those previously issued, tells the story of
tlie steady, continuous progress made in the campaign
lo ])opularize this slogan.

In fact, the slogan has come into such general use,
not alone in magazine and newspaper advertisements,
but on billboards, street car signs, cigar boxes, labels,
tags, package inserts, delivery wagons, window dis-
plays, show cards, show-case maps, blotters, gummed
stickers, letterheads, billheads, etc., that we feel the
following, by way of caution, may not be amiss.

1. Don't paraphrase the slogan by tying it up with
a product of a particular locality or any particular
brand. ''After all nothing satisfies like a good cigar"
was adopted as a national cigar slogan to stimulate
the cigar business in its entirety. Tied up with any
])articular brand or localitj^ it immediately loses its
value as a national slogan and becomes an ordinary
advertising phrase carrying with it the unmistakable
earmarks of individual publicity.

2. Use the slogan only in connection with the
standard design or identification mark so that a mere
glance at the design will in time necessarily operate
as a reminder of what it says without reading it.

We are carrying electrotypes of the slogan in
stock in six different sizes, as per specimens repro-
duced on the enclosed sheet, so that anyone who has
not as yet supplied themselves with electros of the slo-
gan emblem can obtain them by merely dropping us
a line.

And please bear in mind that there should be no
let-up in this campaign. We must keep at it— using
the slogan again and again on every possible occa-
sion.

Many of the leading concerns in the industry have
issued standing orders to use the slogan in its stand-
ard design on every piece of advertising matter which
ihev send out.

* The slogan has but one object— to increase cigar
consumption. Why not use it on every possible occa-
sion in its standard uniform design?

We would indeed appreciate being kept informed
<A whatever action you may take in spreading "After
all nothing satisfies like a good cigar."

Respectfullv yours,

OKAS. DUSHKIXD,

Ma n a (J nui D i reef o r.

REVISED FIGURES OF PORTO RICO TOBACCO
SHIPPED TO UNITED STATES
Revised figures from Comercio, Spanish-English
monthly magazine of San Juan, Porto Rico, sliow that
ncariv 17,000,000 pounds of Porto Rican tobacco were
shipped to the Unitefl States during the first six
months of the fiscal year 1923-1924, starting July 1,
1923.

Bv months the shipments were as follows :

July 3,176,980 lbs.

Au^st 2,942,724

September 3,660,442

October 2,989,881

November 2,149,414

December 1,791,216

Total 16,710,757 lbs.

The value of this tobacco, according to the same
publication, was $9,228,651.

T. M. A. FILES COMPLAINT WITH I. C. C. DEMAND-
ING CARLOAD RATE FOR CIGARS
Thirty-nine Railroad Companies Named as Respondents

Naming the thirty-nine principal railroads of the
United States as respondents, the Tobacco Merchants
Association has just filetl a complaint with the Inter-
state Commerce Commission demanding the establish-
ment of a second-class rating on carload shipments of
cigars.

In its complaint, the T. M. A. alleges that the clas-
sification basis of first-class rating as now provided by
the respondents on cigars moving between points in
the United States in carload lots is unjust and unrea-
sonable and unlawful in violation of Section 1 of the
Act to Regulate Commerce to the extent that such ba-
sis exceeds the second-class rating between the same
points, and petitions the L C. C. for an order directing
the defendants to desist from such violation and put in
force just and reasonable rates for the transportation
of cigars in carload lots.

This action on the part of the T. M. A. is the direct
outgrowth of a resolution on the subject adopted at
the Association's 1923 Washington Convention.

The Association promptly took the matter up with
the Consolidated Classification Committee by dodceting
a i)etition asking for the granting of a carload rate on
(igars. The Classification Committee subse^iuently
granted a hearing of the petition, at which Mr. George
C. Lucas, traf&c manager of the T. M. A., in company
with ^Ir. Figgatt, traffic manager of the American Ci-
gar Company; Mr. Gouty, traffic manager of the Gen-
eral Cigar Company, and Mr. Walsh, assistant traffic
manager of the P. Lorillard Company, appeared and
urged the granting of a second-class rate on cigars. In
addition to the oral arguments presented by the Asso-
ciation's representatives, communications were filed
with the committee from the Deisel-Wemmer Company,
Otto Eiscnlohr & Brother, and others.

Although a favorable decision at the hands of the
Classification Committee had l>een anticipated, it seems
that on the objection of one or two of the cjirriers, the
Consolidated Classification Committee on March 19th
denied the Association's petition. Thus the T. M. A.
has instituted this formal proceeding before the Inter-
state Commerce Commission for the establishment of
the rating requested.

SALES TAX MEASURE MAT^^^W-LOW PASSING
OF NEW REVENUE ACT

If, under the pending revenue revision act, there
is a serious deficit occasioned the Government, it is
possible that a sales tax may result. Senator Smoot,
of Utah, chairman of the Senate Finance Committee,
having issued a warning that he will propose such a
measure as a veliicle to raise the revenue necessary to
meet the deficit.

The P^inance Committee has been informed by Sec-
retary of the Treasury Mellon that the changes in ex-
isting law will cut too deeply into the finances of the
(loveniment, and in addition there must be considered
the drain u]>on the income of the Government through
the requirement of annual contributions to a sinking
fund to take care of the soldier bonus; hence the Utah
Senator's suggestion of a sales tax. LIXZ.

26

44th year

THE TOBACCO WORLD

April 15, 1924

Tobacco Merchants' Association

T^ . • -n 5 Beekman Street

Registration bureau, new york city

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

i;

Note A-An .Uowance of ^ wUl be m.de to member, of the Tobacco Mer-
thant»* Association on each registration.

Note B-If a report on a search of a tWe "|"".»i*V"duVon;? cK t 0°n"
than ten (10) titles but less than twenty-one (21).^ a^^^^^^

Dollar ($1.00) wi I be made. It it "«"""■"• ijj.jJlVl chame of Two Dollars
?20 "ties, but less than thirty-one 3 ). an add.t.ona^ cha^^^^^ ^^^^^ ^.^^ ^^

}t'} n\\ will b# made and so an aaaiiionai ciuhbc «• „^_*«j
iSd?for every Ten (10) additional title, necessarily reported.

REGISTRATIONS
BRIGHT MASTERS :-43,744. For cigars. March 25, 1924. J. J.

Ll^'^^'tikFRE^A^S, For pipes and smoker, articles.

Y/^ u OQ AQ7A ATn<!<5 & Lowenhaupt Cigar Co., M. Louis, luo.
WASHINGTON BOuLEVARD:-t3!748. For cigars, c.gare tes

a1;rtobacco April 3, 1924. Faber. Coe and Gregg, Inc.. New

nX? PHIN^S 749 For pipes, cigar and cigarette tubes, smok-
°°^ aSrVnd di par?s tL'^eof. April 3. 1924. Adolph Frankau

CHA'jaiErA. mSnN°?^?.7M; For all tobacco products. April 5.

ULi'o^TN^A:-!i3;7°iL °Fo'?lu .Iblcco^roducts. April 3. 1924.

ABE Po'TASHr-UvTet'-Fo^'all tobacco products. March 25, 1924.

The Moehle Litho. Co., Inc., Brooklyn, N. Y. xi^^^u

BARNEY BERNARD :-U3.757. For all tobacco products. March

25 1924 The Moehle Litho. Co., Inc., New York, N. Y.
HOSODUSTY :-43.741. For pouches of all. descriptions including

oil skin and oil silk, and srnokers' articles. March 27. 1924.

Adolph Frankau & Co.. Inc., New York, N. Y tobacco

PENN-HIGHWAY:-43,742. For cigars, cigarettes and tobacco.

March 26, 1924. Red Lion Cigar Co., Red Lion, Pa
ANN ARID :-43,743. For cigarettes. March 27, 1924. Medinsn

Co., New York, N. Y.

TRANSFERS
APACHE TRAIL:-43.423 (Tobacco Merchants Association) For
all tobacco products. Registered July 17 1923, by *he OiDson
Cigar Co., Phoenix. Ariz. Transferred to R. G. Bauer. Phoenix.
Ariz.. February 23, 1924. . ^ .

CASTLE DOME:— 13,645 (Tobacco Leaf). For cigars. Regis-
tered June 16, 1897 by Jasper L. Rowe, Richmond, Va.. and
20\ll^ {Tobacco Leaf). Wr cigars, cheroots ^iga^^f '. ^Xsp"e?
fine cut and plug tobacco. Registered April 16, 1901, by. Jasper
L Rowe? Richmond. Va. Through mesne transfers acquired by
Henry Heymann's Sons, Florin Pa., and re-transferred to the D.
W. Cigar Co.. Wilson, N. C, February 25, 1924.
#LAZA DE LOPEZ:— 39,312 (United Registration Bureau). For
cigars, cigarettes and tobacco. Registered August 27, 1915^ byl^
F Fleck, Reading, Pa. Transferred to the D. W. Cigar Co., Wil-
son, N. C. February 26, 1924. . • s v^

TASTY.LEAF:-43,136 (Tobacco Merchants Association). FOT
smoking and chewing tobacco. Registered March 26, 1923. by
Jack Baer Tobacco Co., Cleveland, Ohio. Transferred to L.
Lewin, Cleveland. Ohio.
BAER'S QUALITY CUTTINGS:— 42,571 (Tobacco Merchants As-
sociation). For smoking and chewing tobacco. Registered Apri
94 19V? by The Mendelsohn Co.. Cleveland. Ohio. Transferred
to' Jack Baer, Cleveland. Ohio, and re-transferred to L. Lewin,
Cleveland, Ohio.

RIBBON GUM

TRAGACANTH

^he Finest Stuatities

A. D. SMACK CO.

N JOHN STREET

NEW YORK CITY

CANDY AS A PROFIT PRODUCER

By V. L. Price, Director of Publicity, National Confection-
ers* Association

There is a reason why some candy sells and some
candy doesn't sell. There is also a reason why somo
retailers sell more candy than other retailers, ihe
whole success of candy merchandising depends upon
what candy the retailer buys and how he offers it tor
sale after he buys it. Some people go into a retai er s
store to buy candy— other people go into a retailer s
store to buy something else and see candy displaye<
and buy it. Therefore, much candy is bought without
intending to buy it. The trouble with most retailers
is that they display candy with the idea m mmd that
no one buys candy except those who come into theit
store to get it. This is all wong. The big chain stores
and five-and-ten-cent stores have proven that display-
ing candy right is the most important thing m getting
biff candy sales. Next comes pricing the candy nght
and then furnishing the consumer candy that is pure
and good to eat.

Put your candy where people will see it. Have a
candy counter, of course, but display candy other
places than in your candy counter. Remember that
everybody likes candy and the only reason why more
people don't buy more candy is because more retailers
don't display candy in more places than they do.

Candv is something people mostly pay cash for—
no tick on candy is a good rule. It keeps cash m the
cash drawer instead of having some one owe you tor
it There are plenty of things you have to extend
credit on and it will pay to beep as many things on a
cash basis as you can. Make candy one of these
tilings. .

Cheap candy can be made just as pure and just
as good to eat as high-priced candy. The reason some
candy is cheaper than others is because the material
used in it does not cost as much as the material used
in the high-priced candies. But in buying cheap can-
dies look out who you buy them from. Always keep
Ml mind that to build up a big business on candy tliat
vou have to have candv that your customers like to
eat. The trouble with some cheap candies is that ma-
terials are put into them to cheapen their cost which
spoil their eating quality— raw starch for example.
Putting raw starch in candy is like putting it m pow-
dered sugar— it kills the sweetenss.

Another reason whv retailers should handle goO'l
candv is because children are better judges of candy
thanVown-ups. They Uke good-looking, well-flavored
Bweet candv, and often children influence the pur-
chases of their parents because they buy lots of thmp
for their parents and it will always be found that tiie
store which handles the candy that children like wiu
not only get the chidren's trade on candy, but also tii#
other things the child buys for its parents. ^

Don't let a cent or so per pound on candy malw
you change your place of buying candy, if the canciy
you have been buying has pleasea your customers, a
some salesman comes along with better candy it nia^^
be all right for you to change, but keep always m mina
that the way to build up a big candy business is i^
please your customers and to keep on pleasmg tuo.u
and to do this you must handle candy they like lo
eat. ,

The year 1924 is going to be a big candy year ai:^
you should get your share of it and we believe you ^vaA
if you will follow the suggestion stated herein.

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co.
24 Vine St., ^^ah^m

DESHLER, OHIO. ^-^^"^^^

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACH, PrcS.

^ A!JBgSfiA-'>«P

J.A.VOlCCSccY. SGcnuManaceh

t>!

u^

wjaMhmmm^

J

-^i:^ LITHOGRAPHING CO. inc. ^^

I^T ||TIKI@@m^PMll]^S

GRAND STRtEl AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGAR BANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

The Standards of America

»>^

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maccobops — 'R.oppees — High Toasts
Strong, Salt, SWeet and Plain Scotchs

MANUFACTURED BY

CMR6E W. HELME CO., Ill Fifth Ave., New York

Bey wood, Strasser & Yoigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, III.

H

Cigar Labels, 'Bands and Trimmings
of Highest Sluality

Perfect Lithography

American T{ox ,S«PPJy Co.

^309 Kussell Street Detroit. Mich.

Corner of Gratiot Streat

Exclusive SellinC Adenl.s Fof

THE CALVERT LITHOgSaPHING CO.

SiyCEl 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

CAN NOW GET

DILL'S BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND, VA.

^Vanu/aclurcrs of

HIGH GRADE

SMOKING TOBACCO.

'WV'"'»."'*^"WW

\ ■ t

■r- f'y\ t - '. *• r '^^

. T- ^,

-*^ f^^

^P^P? _ y

[/,

t M

t .

I

/« f.ir/r r /„7r,/./^i «// ovrr the country, thnusanJs
of men -.uU smoke and euioy RoIk Bunts Hilars.

T

ODAY, young men of es-
tablished place in social
and business spheres are
smoking cigars.

And their choice, by millions, is
thehighestqualitylOccigarmade.

T

./^

MAY 1, 1924

LIBRARY

../ ^ ^

&A Av* »

'■"^^Z*" " — ^

s^ai

.::. ^ =•

/

\i, --«

V

"^•^-

/// Pi

/ •>

t —

THRFE popular sizes-the PANATELA at 10c straight the PerfeCTO
at 2 for 25c. and the foil -wrapped INVINCIBLE at 15c. Uniform ,n
hi«h quality-the filler of every Rob* Burns is all Havana,

Illustration shows
tlif ai'ttial size of
a Rob! Burns lOc

Panatela.

mm

n

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does sepatate

WHtt for dtMeriptiV matut
and ii«M pric*

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

enty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Ww^ fiKf sample and price

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

PUBLISHED ON THE IS! AND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHIU.,PA.

•v

May 1, 1924

Say You Saw It in The Tobacco Worij>

44th year

I NOVEL LINKS COMPETITION

Therels
something

ilHil

alxiitt.
youlllil^

CMtinfl Rod R«ptacM Orivar.

A new game was introduced to
the >portiitg world at WdlniKioii,
Encland. a frw nionlhs ago

Two mm played the loc.il i:ou(se.
one usnig xulf clubs and a ball and
the other nsniR a castinK rod 4viih
a 2'/j ounce weight aflltxed to the line.

The golfer won with a <core of 87
agaiiisi the fisherman i 102. The
angler's be^t cast was 106 yards

SIDELIGHTS ON THE SERIES

IO't;

/i

At the Gateways to NeW York

Every smoker, as he looks out his day coach window, or
lounges in his Pullman seat, on his trip to and from New
York is sure to see and read these signs on both sides of
the right of way of the principal railroads.

Jkceyuuk

CIGAIUCTTBS

FIFTY-ONE ROUNDS

Jimmy OundM Oom th« Long
Route.

Experts agree that the fifty-one
round finish tMltle held last year in
Mexico City between Merry Montei,
of San Antonio. Texas, and Jimmy
Dundee, o( New York, breaks the
world's record for loog fights under
Oueensberry Rules

The fi(ht. which gave the lighl-
ckampionship of the Mexican

Republic to Monte*,. wa<. the first
l^hl held at night JA Mexico City's
colossal bull ring

Krom the eighteenth round to the
finish of the battle Wh men fought
fast in the forty-ninth round
MoKtes began heavy punches lo the
kidneys which brought Dundee lo
his knees Although the New Yorker
collapsed and took the count he was
not completely knocked out but was
so thoroughly exhausted from the
long grilling that it was impossible
for him lo move

Jimmy Dundee is a cousin o(
Johnny Dundee, junior lightweight
champion

Incidental "Small Change" Tr«nc>
actions.

^j always a lot ol talk after
a wdl*VM|ar|ieN on the subject of how
much inSlMbMers gel and how
much llie tM^mj^tAit up between
them Accurdini^flHburiing Li
the incidental money '^BpBfbiiA tol
around on rxiras makes' i?
expense account rcadiig t<JO

Mere's a sample Irom last
series 185,947 people sa w^gliir' Tive
games During the week tnrsc peo-
ple drank I2.5QO gallons of Itmonade
and soft drinks, ale JSO buthels of
peanuts and over SO.OOO of the "mo-
lorman's glovr" type oi ball park
sandwiches Thev also managed to
down some 97.000 ice cream cones
and smntteil S.250 cigars and for all
lhi>' indulgence paid out a tolal of
$23.2S0

hi those five days the "street car
companies operating cars that ran lo
Ihe Polo firounds showed an increase
of $18,500 over normal everyday col-
lections on those same* cars How
many nickels is thai ' Hoiks wh6
could afford t.isis donated $2,200 fot
Ihe privilege 50,0f)0 oul-of-lownerk
left $1,750,000 in New York for hold
bills alone The railroads leading
into this liltle village on Broadway
estimate that the fares of Series
Hounds totalled $l.3SOjOOO.

During the same five days, news-
paper reporters sent on an average
of 2,000 words apiece by telegraph
to their papers. For this service the
telegraph companies collected a cool
hall million

All in all, the gale receipts for the
Series were S(|0S,47S while the amount
of incidental business attendant upon
the five Karnes brought in a tolal of
V<.Mi8.9.S0— about six limes as much

HITTING FROM THE TOP
THE SWING

Mainly a Matter of Balance.

Jock Hnichiiison is frcgucnily
asked whether the stroke with the
irons I- more of a hit than that with
the wood His answer is that the
difference is ni the full swing, whKh
IS usiul wiih the wood, and is short-
ened a little with the iron

The trouble with ihe full swing is
that ill making it the body must be
turned much more to the right on
Ihe hackswing, and with the boiTy thus
wound up, any effort is more likely
to throw it out of balance

This, according to Jock, is one of
Ihe commonest golf troubles, and in
nine cases out of ten is what leads to
topping, slicing, hooking, or any otie
of Ihe several other faults

the
QuaUQr

SOMETHING tdb yarn
it*» • Tar«ytoA M sooa
u yo« K^ k. And that
SOMETHING h wa^
Hy-tlMDirPEItENT
4iulity yoa*B flad oidy
inT«r«ytoRCisflrctlM.

TWENTY

FOR A

OUARTEIL!

CIOAIUITTK~

On the Pennsylvania R. R.

at Kearny, N. J.

at Market St., Philadelphia

at Bristol

at Dayleford

at New Rochelle

On the D. L. CSk W-

at Kearny, N. J.

On the New York Central

at Greystone, N. Y.
at Croton on the Hudson
at Park Ave. and 123rd St.
mt Park Ave. and 1 2 1st St.

After all
nothing satisfies like*
a good cigar ^

SHEIP
&

VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812-832 N. Lawrence St Philadelphia, Pa.

FOR GENTLEMEN OF GOOD TASTE

''The Be^ Ci^rs are Packed m Wooden Boxes

ft

'/*

SAN FELIGE

2 /Or /Sf

The nt^nr
La TOSELLA

BUDDIES^IOc

Siveet as a nut
Smooth as velvet
Melloiv as moonlight
But alivay s MILD !

: ELVERSO ,X

MMto ky aOUOW MMCn

wiwartpiii*. V. a. A.

/ ^'

TI E DEISEL-WENNER CO. Ntken

UTQSBM

UNA, OHIO

May 1, 1924

4

44th year

Say You Saw It in The Tobacoo Wobld

May 1, 1924

Say You Saw It in The Tobacco Woeld

44th year

(Ripe Domestic Filler- Imported Sumatra Wrapper)

"Jh Oh J'avorite

BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 3166

ALSO MAKERS OF:

Philadelphia Hand Made .
Charles Thomson
Mapacuba
Prince Hamlet

TOBACCO MERCHANTS ASSOCIATION ^^^^riJl^
OF UNITED STATES "^^^TTM^

JESSE A. BLOCK, Wheeling, W. Va. iri'pretident

JULIUS LICHTENSTEIN. New York, N. Y V ce-Pres dent

fa H. SHELTON. Washington DC Vice-pJ"ide5t

WILUAM T. REED. Richmond Va. V ce-Pr" deSt

HARVEY L HIRST. Philadelphia. Pa :\' ::::::::; ^II^.Trelsurer

^"^ Headquarters, 5 Beekman Street. New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. D. SPALDING, Cincinnati. Ohio^.. vi;:Pr«ideIIt

OTAS. B. WITTROCK. Cincinnati. Ohio ^'^^ Trelsu^el

GEO. E. ENGEL. Covington. Ky. .....^... cL!*!^*;

WM. S. GOLDENBURG. Cincinnati, Ohio Secretary

THE NATIONAL CIGAR LEAF TOBACCO ASSOaATTON

JOSEPH MENDELSOHN. New York City vlc; Presid"!

\. W. KAERCHER, Chicago. Ill TrM-uref

W. S. FULLER, Hartford. Conn cl"!^,rl

JEROME WALLER, New York City secretary

fdtACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY T. FREEMAN VVr"-l"*-5*"!

JACK ECKSTEIN 1st Vice-President

SAM. FORDIN 2d Vice-President

MAX BERLINER • Ireasurer

LEO RIEDERS, ^jO West iisth'Street, New York City Secretary

N^ YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINNICK kv--5'^*!-H!n!

SAMUEL WASSERMAN Vice-President

AETfiUR WERNER, 51 Charabera St., New York City..SecreUry and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five oenU (75c.) payable
strictly in advance.

FOB SALB

FOR SALE-TEN BALES OF FLORIDA WRAPPERS 14 to 18
inch. Light colors. A bargain. More than I can use. Edwards
Cigar Co., Americus, Ga.

ONE HUNDRED CASES GOOD CLEAN SIFTINGS. Address
John H. Baker Tobacco Co., Queen and York Streets, York, Fa.

WISCONSIN TOBACCO FOR SALE.— Approximately 2W) cases

1918 1919. 1920 and 1922 Southern Wisconsm tobacco. Samples

at Rockdale. Dane Co., Wis. L. G. Anderson, 2127 Iowa St.,

Chicago, 111.

BUSINESS OPPOBTUNITY

MODERN EQUIPPED FACTORY. Desirably located, State of
Pennsylvania. Steam heated. Capacity 100.000 minimum. 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on mquiry. Address Box 434,
care of "The Tobacco World." .

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories, capable of starting chain of factories ; will be open for
position shortly. Address Box Z, care of "The Tobacco World.

The Tobacco World

Established 1881

VOLUME 44

MAY 1. 1924

No. 9

TOBACCO WORLD CORPORATION

Publishers

Hobart Bishop Hankins. President and Treasurer

Gerald B. Hankins. Secretary

Published on the 1st and 15th of each month at 236 Chestnut Street.

Philadelphia. Pa.

Entered as second class mail matter. December 22. 1909. at the Post
Office. Philadelphia, Pa., under, the Act of March 3, 1879.

I'RK E: United States, Canada, Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

illlMIHIIIHMtMMIIIIHIUIMI

„.,.,H»..,.™.» «»« • «««««».»."..•.""""»"""»»•••-•"•"•«•'-"•-■"""""•"""•*""•""""'""""'""■"" "f

OUR HIGH-GRADE NON-EVAPORATING

r^fr^AR F^LAVORS

Make tobacco meUow and amooth In character
and Impart a moat palatable flavor

FUVORS FOR SHOHHG aai CHEWING TOBACCO

Write for Llat of Flavora for Special B^n^f, „__.
EITIIN. AmOMATlZEl. BOX FLAVOIS. PASTE SWEETENEM

FRIES 8l BRO.s 92 Reade Street, New York

122 SECOND AVENUE
NEW YORK CITY

Just two things have made it pos-
sible for us to give this 209^ reduc-
tion on Tuxedo:

1. A reduction in the cost off
Kentucicy Buriey tobacco
and in pacicage materialSi
as weil.

2. The consolidation off three
off our big plants into one.
(Mr. Ford may not be in the
tobacco business but he is
right about consolidation.)

This gives us a chance to pass an
advantage along to all our friends;
to share a good thing.

You know that it is the desire and
policy of The American Tobacco
Co. to extend to its customers the
maximum of service.

Reducing the price of a great
favorite like Tuxedo— the moment
it's possible— is our idea of deliver-
ing this service.

So now your customers are get-
ting the familiar tin of Tuxedo to-
bacco at 12 cents instead of 15 cents.

ff Ouaranteed \fy

^kt/^ Jf9UJL^ne€UA^ ^

IN

20^

REDUCTION

^1^

44th year

Say You Saw It in The Tobacco Woblp

May 1, 1924

■■■■a

THE

SYLVANIA

Philadelphia's newest and most
beautifully furnished hotel has
been equipped throughout by
the house of John Wanamaker.
The same principle in business
which has made Wanamaker' s so
reliable will become the standard
of service at the Sylvania.

LA MEGA

Clear Havana Cigar

MADE-IN-BOND

,^,,,..,.,,,,,..,HnM,.MM,Mmm,MH..M.M,.nnMnn..M.M...Mm,,,nMMMMUN.Uin,,UHM,mMMMM,,.M,.M

|iMi|Hli|il|lltlilh!lMHIUIMilMMIMIIilMMtMtlMf)IMMMtllMMIIiMltMMtl<MIIHM

HtiilllltMM
IlltitliMlMlDHMIlinilHMIIMIHIMitMtllilM

J. C. Bonner the Managing Director
has been for many years associated
with the management of Ritz Hotels.

LA MEGA is made only in the finei grades.

More than 50 shapes and sizes to select from.

Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COMPRISES ALL OF THE LEAT>ING and I^P-
RESENrjTIVE CIGJR MANUFJCTWRERS
IN TAMPA. UNITING IN THE THREE^FOLD
EFFORT OF:

Ist — Benefiting our Members.

2nd — Maintaining the high standard of "Tampa"
workmanship by seebg that our labor is
justly treated.

3rd — Protecting the dealer and Ac consumer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification" Stamp:

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Exclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

Thi$ stamp, on each box, is jfour guarantee that the goodt

are manufactured in Tampa— of "Tampa" qualits

and workmanship— DEMAND IT

madegccd

One man told another about its DIF-
FERENT flavor. That's why La Palina
made good. This effective "man to
man" publicity is working for the re-
tailer who HUSHES La Palina. Keep
La Palina up in front. Watch the man
who tries ONE come back for MORE.

edNGRESS CIGAR COMPANY, PhiladelphI*

hk PAUNA

CIGAR

IT'S ^AVA WRAPPED

I a ■■■■■■ai8ininiai5S3«g«niiii»iamiinBai«aniinminimi ■■■■■■■■■ ■■■■■■■■■t

■■asas3;

Volume 44

THE TOBACCO WORLD

Number 9

Establiahed
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPfflA, MAY 1, 1924

Foreign $3.50

UST how seriously the eigar manufacturing
industry is interested in oo-operative adver-
tising for the purpose of creating new cigar
smokers and a greater consumption of cigars,
will be determined by the replies which the Tobacco
Merchants' Association receives from its circular let-
ter to the trade on this subject.

There is no question of the success of co-operative
advertising. The fact that groups of manufacturers
in various industries are going more and more into
co-operative advertising campaigns seems to argue for
its success.

Unfortunately the cigar industry does not enjoy
the close relationship among manufacturers that is to
l>e found in other fields. There must be a co-operative
spirit if there is to be successful co-operative adver-
tising.

Funds are of course the most important, but the
fact that a cigar manufacturer has made a contribution
should not relieve him of all responsibility. After he
has made his donation to the fund, he should put forth
«very effort to see that others help along the good
work, both with financial aid and personal effort.

In every organization the burden always falls
ttpon the backs of a few men able and willing to as-
sume the responsibility. While the executive burden
will fall on a few members of the industr\% the finance
ing of an advertising campaign must be borne by the
entire industiy and its suppliers.

We believe that a sum of more than $100,000 could
be easily raised on a subscription plan of $1 a year
from all retailers of cigars. The cigar leaf houses
ought to make substantial donations, and undoubtedly
the lithographers and container manufacturers will
lend some support.

But after all the cigar manufacturers should show
their hand and let the other branches of the industry
know just what they are willing to do themselves in
the way of financing the proposed campaign. The
problem is one for the cigar manufacturer, first of all.
The support, from allied industries and suppliers will
*io doubt be governed by what the cigar manufacturing
industry is willing to do.

The Wooden Cigar Box Boosters' Club is now en-
tering its third year of co-operative advertising of
wooden cigar boxes, and is financed by approximately
seventy-five members of the industry. Their basis of
contribution for the 1924 campaign is one-fourth of 1
per cent, of their gross sales in 1923. Of course it
is purely voluntary and many of the cigar box manu-
facturers do not use this basis. There are a number
who do not contribute at all. The burden is falling
on a few of the more progressive members of the in-
dustry.

The cigar box manufacturers have a field of only
about 200 members to solicit from, whereas the total
field for solicitations for a oo-operative cigar advertis-
ing campaign is probably 500,000 or more.

It is inconceivable that with so vast an army of
prospects to draw upon that $500,000 or $600,000 can-
not be raised for cigar propaganda the first year.

It occurs to us that a percentage of gross annual
sales would be as good a basis for the cigar manufac-
turer as a tax of five or ten cents per thousand cigars.
The margin of profit undoubtedly varies with the class
of cigar, and it would hardly be fair for a class A
manufacturer to tax himself the same amount per
thousand as a class C and D manufacturer.

The Tobacco Merchants' Association now offers
the entire industry an opportunity to express its sen-
timents in the matter. Now is the time for the cigar
manufacturers to fly their true colors, with the realiza-
tion that ** money talks" and that it is the only kind
of conversation that will definitely solve the problem
of co-operative cigar advertising.

GEO. MAINARDY RESIGNS FROM AMERICAN
TOBACCO COMPANY

feo. E. Mainardy, for a number of years assistant
advertising manager for the American Tobacco Com-
pany, has resigned his position. Mr. Mainardy has
been associated Avith the American Tobacco Company
for more than twenty-five years. His future plans
have not been announced.

44th year

THE TOBACCO WORLD

May 1, 1924

NEW STORE AT S. W. CORNER SECOND AND
CHESTNUT STREETS
A new cigar store will be opened at the southwest
corner of Second and Chestnut Streets, in the building
loimerly occupied by Godfrey S. Malm. It is expected
the store will open for business about the 3d of May
and will be under the management of Wm. Waschler,
formerly of No. 827 Chestnut Street. A full line of
candv, ice cream and sandwiches will also be carried.

BOY, 3, SWALLOWS SNUFF
Youngster Nearly Strangles After Finding Father's

Tobacco Box

The three-year-old son of Mr. and Mrs. John
Thomas, 958 North Forty-fifth Street, last Thursday
found his father's tobacco box and took a pinch of
snuff. He swallowed it.

A few moments later the child, almost strangling,
was rushed to the West Philadelphia Homoeopathic
llospital by his mother, where physicians attended him.

FINKELMAN BROTHERS TO AGAIN ENTER

TOBACCO FIELD

Finkelman Brothers, who formerly conducted a
cigar and sporting goods store at 226 Market Street,
and who now occupy two stores on the comers of Fifth
and Market Streets, devoted one exclusively to radio
and the other to radio and sporting goods, have an-
nounced their intentions to again enter the cigar and
tobacco game.

EISENLOHRS DECLARE QUARTERLY DIVIDEND

At a meeting of tlie directors of Otto Eisenlohr &
Brothers, Incorporated, held on Wednesday, April 23,
the regular quarterly dividend of $1.25 was declared.
The news of the dividend ran the stock up from 35Vi
to 391/0. It is taken as an indication of a healthy busi-
ness condition.

SAM BAYUK NOT TO RETURN UNTIL LATE IN

MAY

Contraiy to a report publislied in our last issue
that Mr. Sam Bayuk had retunied from Europe, we
learned at the offices of Bayuk Cigars, Incorporated,
that Mr. Bayuk is not expected to return from abroad
at least until the latter part of May.

H. STEWART MOORHEAD PASSES AWAY

H. Stewart Moorhead, of the firm of Duncan &
^f oorhead, cigar jobbers at 622 Chestnut Street, passed
away at his home in the Lenox Apartments, this city,
oil Tuesday, April 15th. Funeral services were held
'Ml Thursday and were attended by many friends who
iwo >)rominent in the tobacco industry.

Mr. :\loorhead was in his seventy-first year and
was active in his finn up until a few days before his
death. His death was due to pneumonia.

He became identified with the tobacco industry
moie than forty years ago and was at one time con-
nected with the Blaekwell Tobacco Company, which
concern he later acquired and together w^ith Mr. Dun-
can fonned the firm of Duncan & Moorhead.

He was a member of the Union League and the
Episcopal Cluirch of St. Luke and the Epiphany. He
is survived by his \ndow, Anna M.

TREASURER OF EISENLOHR
Robert G. Cunningham, Secretary, Elected to Additional

Office

Robert G. Cumiingham yesterday was elected
treasurer of Otto Eisenlohr & Brothers, Incorporated,
cigar manufacturers. Mr. Cunningham has been asso-
ciated with the company for more than fourteen years,
and will continue to sen'e as secretary, an office he has
hold for some time.

Prior to electing Mr. Cunningham the directors de-
clared the office of treasurer vacant.

Howard F. Pent, president of the Coraza Cigar
Company, is making a trip through the Middle West
in the interest of his brand, "Marshall Field.*'

GENERAL STiRIKE ON IN HAVAKA

Thirty thousand union workers, including 23,000
cigar and cigarette makers, were idle in Havana last
week. They are supporting the striking dock workers.

Street car men and taxi and bus drivers have abaii
doiied their posts and joined the strikers. Nails, tack>_
and broken glass on the streets made the driving ol
l)rivate automobiles hazardous.

No ice was delivered; no newspapers were pub
lished, except the three English language papers; th<'
drivers of the brewery wagons quit, and few men were
willing to deliver gasoline to the filling station, and
both bi'er and gasoline went up in price.

The union leaders predicted that the garbage men
and street cleaners would be out and that the rail-
road workers would refuse to handle freight bet ore
the end of the week.

May 1, 1924

THE TOBACCO WORLD

TOBACCO MANUFACTURERS CHARGED WITH
SELLING SLACK-FILLED PACKAGES

Washington, D. C.
Tobacco manufacturers were charged with selling
slack-filled packages and an effort made to bring that
form of misbranding within the scope of misbranding
bills which are now under consideration in Congress,
during the course of hearings before the House Com-
mittee on Interstate and Foreign Commerce.

Representative Rogers, of Massachusetts, author
of a misbranding measure, appeared before the com-
mittee to explain his bill and, in the course of a dis-
cussion as to the various forms of misbranding which
might be reached by legislation of this nature, referred
to slack-filling in foodstuffs and tobacco.

** Three or four days ago,*' he told the conmiittee,
'*I bought a box of tobacco which looked exactly the
same as it has always looked. I have been buying it for
many years, but I found that at the bottom of the box
they had laid two or three slices of tobacco in such a
way that it lifted up the main part of the contents.
In other words, there was a verj^ considerable air space
beneath the major portion of the tobacco.

**In a way, that was a fraud upon the public, I
think, because the box was of the old size formerly
])acked solid. Now, I w^as getting less tobacco than I
liad every reason to think I should get.

**Yet, how is that going to be reached! Suppose
they put upon the box the net weight of the contents of
the box? It might be that there are careful buyers
who know exactly the amount of tobacco they have
been getting for thirty-five cents in the past, but I sus-
pect that very few of us would notice wliether there
had been a curtailment in the ounces of tobacco as
compared with what there was five years ago.*'

LINZ.

44th year

9

COURT HOLDS ARKANSAS TAX LAW INVALID

April 30, 1924.

A wire advice from our Arkansas counsel states
that the case brought to test the constitutionality of
the act recently passed in Arkansas, imposing a tax of
10 per cent, on cigars and $2 per M. on cigarettes, hav-
ing been argued before the court today, has been de-
clared invalid.

The State, of course, has the right to appeal, but
we are not advised as yet as to whether or not such
appeal will be taken. However, should such appeal be
taken, we have every reason to believe that it mil like-
wise result in a decision declaring the statute unconsti-
tutional.

Tobacco Merchants' Associa-
tion OF THE IT. S.

FEBRUARY SUMMARY OF BUSINESS
In the monthly supplement to Commerce Reports
compiled by the United States Departnaent of Com-
merce, the summary of the tobacco business for the
month of February is as follows :

The consumption of cigars, cigarettes and tobacco
as measured by February tax-paid withdrawals de-
t'lined from the previous month, but, except for a de-
cline in cigars, the February consumption was larger
than a vear ago. Exports of unmanufactured tobacco
<leolined from January, but was 59 per cent, larger
than a year ago. Sales of tobacco at loose-leaf ware-
iiouses declined in Februaiy, but were 37 per cent,
larger than the sales in February, 1923.

T. M. A. TAKES FIRST DEFINITE STEP TOWARDS
CO-OPERATIVE ADVERTISING TO PROMOTE
CIGAR BUSINESS

After conferring with Mr. William Best, chairman
of the Executive Committee of the T. M. A., Managing
Director Charles Dushkind has issued a bulletin to the
cigar trade, including cigar leaf concerns, lithograph-
ers, boxmakers and others, seeking to interest the
trade in co-operative advertising to promote the cigar
business.

Reciting briefly the various steps taken by the
Cigar Committee appointed at tlie last Washington
convention and its sub-committee in co-operation with
eminent advertising experts in connection with the sub-
ject of inaugurating a co-operative advertising pro-
gram, the T. M. A. points out that a co-operative ad-
vertising campaign, to be effective, must be can-ied.on
on an extensive and nation-wide scale and probably
will require a minimum of several hundred thousand
dollars a year for a period of several years. Stating
that inasmuch as no trade association has the power or
right to levy taxes or assessments upon the trade, it is
suggested that cigar manufacturers tax themselves to
the extent of five or ten cents for every thousand ci-
gars sold, and that leaf dealers, boxmakers and lithog-
raphers likewise tax themselves in proper proportions
in order to provide the necessarj- fmids for a co-opera-
tive advertising campaign.

Mr. Dushkind said that this bulletin will be fol-
lowed by other activities calculated to awaken the trade
to the urgent need of co-operative advertising, and with
a view to ascertaining the views of the trade for the
guidance of the committee having this matter under
consideration.

The following is the full text of the bulletin :

April 25, 1924.
To the Cigar Trade :

Manv of the count¥^ industries have for some
years Ixjen carrying on Co-operative Advertising cam-
paigns. Shall the cigar industry follow a similar
course?

This question was discussed at considerable length
at our last Washington Convention and the matter wa«
finally refen-ed to a Special Cigar Promotion Commit-
tee, for the general purpose of finding ways and means
of increasing cigar consumption, consisting of
llenry G. Wemmer, Vice-President, The Deisel-Wem-

mer Co., Lima, 0., Chainnan.
Julius Lichtenstein, President, Consolidated Cigar Cor-
poration, New York, N. Y.
George W. Van Slyke, President, G. W. Van Slyke &

Horton, Albany, N. Y.
Ben R. Lichty, President, Otto Eisenlohr & Bros., Inc.,

Philadelphia, Pa.
Jacob Mazer, Secretary, Mazer Cigar Mfg. Co., De-
troit, Mich.
A[ortimer Regensburg, of E. Regensburg & Sons, New

York, N. Y.
:^lalvin Haas, of Haas Bros., Cincinnati, O.
1) Emil Klein, President, D. Emil Klein Co., New York,

N. Y.

George 11. Hummel, Vice-President, P. Lorillard Co.,
New York, N. Y.

Samuel Bajiik, President, Bayuk Cigars, Inc., Phila-
delphia, Pa.

R E. Christie, Vice-President, American Cigar Co.,
New York, N. Y.

Fred Ilirschhorn, President, General Cigar Co., Inc.,
New York, N. Y.

Julius Klorfein, of Julius Klorfein, New York, N. Y.

(Continued on Page 22)

10

44th year

THE TOBACCO WORLD

May 1, 1924

ETt?OIT

Detroit Business Fair to Good— San Telmo President Sails
for Amsterdam— New Cigar Store in Lafayette Build-
ing— Capen Sells to Abe Manheim — Frank Eise-
man Calls on Trade— J. B. Thatcher on
Eastern Trip for American Box Supply

kS^-. >^

Detroit, Mich., May 1, 1924.

USIXESS continues to improve with the com-
ing of warm weather and there are various
reports among the trade regarding business
conditions. Some say it's fine, while others
are complaining in the retail game. The jobbers re-
port business as being good, with collections very poor,
although there has been some improvement in this
department during the past month. Local cigar fac-
tories are reported to l>e operating on full time and
tlie majority of brands are enjoying a tremendous sale
oil the local market.

Detroit is coming into the limelight as a conven-
tion citv and bids fair to become the center. During
tlie vear of 1923, one hundred thousand persons spent
between *20,000,000 and $25,000,000 while attending
conventions in the Motor City. Many conventions are
booked for this vear, and according to H. AVilliam
Klare, president of the Detroit Convention & Tourist
Bureau, manv letters have been received from a dozen
foreign countries, including China, asking for litera-
ture on Detroit.

Sigmond Haas, president of the San Telmo Cigar
:Manufacturing Company, manufacturers of **Pas-
tora,*' *'Joan of Arc,'' **Court Royal," **Robert
Bacon" and "La R^sta" cigars, sailed from New
York last week for Holland to attend the inscription.
Mr. Haas, expects to remain abroad for several
months.

Bastendorf & Sainsbury have opened up an up-
to-date cigar and tobacco store at 1012 Shelby Street,
in the Lafayette Building. The partners of this firm
are both young men, and have been in the cigar ganae
for many years in the downto%\Ti district. They will
feature all the leading local brands as well as many
private labels. The trade extends to them their con-
gratulations, wishing them good luck and success in
tlieir new undertaking.

Abe Manheim, who was associated with the old M.
G. Soper Company, for many years, and recently ca-
tering to the box trade with offices in the Dime Bank
Building, lias purchased the cigar business of J. S.
Capen in the Penobscot Building. Abe will conduct
the two stands in the Penobscot Building and one in
the Fold Building. All popular brands of domestic
and imported cigars will be featured, as well as many
private brands made in Tampa exclusively for Mr.
Manheim.

Billy Burke, Michigan representative of the Mel-
achrino Department of the American Tobacco Com-
pany, has returned from the company's headquarters
in New York, where he attended a conference of sales-
men on promotion work on the Melachrino brand.

Richard Paul, of Kaufman Brothers & Bondy,
manufacturers of pipes and smokers' articles, called
on the trade here last week. Mr. Paul is covering the
territor\^ for Arthur Hanauer, who is confined to his
home in New York quite ill.

A safe belonging to the Detroit Drug Company
store at 8788 Linwood Avenue, was taken away by
tliieves who broke into the store early one morning
last week. Store officials estimated the safe contained
about $500 when carted away. It was later found
smashed and minus its cash.

'*The ordy way to get sometlnufj for nothinff is to
.'tart a fight about it/' Maybe you ivin, and maybe yon
don't, but jmt fight,

Jim MacDonald, of the Cigarette Department of
P. Lorillard Company, Incorporated, and a product of
dear old New England, has arrived in our midst. Jim
is here for an indefinite stay to promote the sale of
''Old Gold" cigarettes, which retail at 25 cents for
twenty cigarettes, and which is a new brand on this
market. We welcome Jim to dynamic Detroit an<l
wish him much success with his new cigarette.

Gus Oser, of the Havana Department of the
American Cigar Company, has been spending several
weeks here, working with the sales force of John 1 .
AVoodhouse & Companv, perfecting the distribution
of ''Antonio & Cleopatra" cigars. This high-grade
brand is enjoying a very healthy sale on the Detroit

market.

Dick Pavton, of F. Garcia & Brothers, Tampa,
Fhi., called on the trade here last week. Our frieiia
Dick says business is very good with him all along the

route covered.

S. E. Fox, representing J. S. Pinkussohn Cigai;
Companv, manufacturers of the famous "Potpourri"
smoking tobacco, was on the list of visitors here last
week. Ur. Fox reports this high-class tobacco to be m
creasing I'apidlv in sale all over the country.

Frank F. Eiseman, of the Eiseman Cigar Com-
panv, Philadelphia, Pa., manufacturers of ''^Eon-de-
Lioii" cigars, the cigar that is rightly named, "Ih^'
Smoke of a Nation," called on the trade here last
week.

{Continued on Page 20)

^[ay 1, 1924

THE TOBACCO WORLD

44th year

11

NewsFromCongress

_ -AND

Federal

Departments

Senate Adopts Tobacco Provisions of the New Revenue

Law

Washington, D. C.
I^ITHOUT debate, on April 25, the Senate
^\^ adopted the tobacco provisions of the reve-
nue law, which continue the present taxes but
add two new sizes of packages of cigars. The
only difference from the House bill is in the number
of packages which may be produced which, under the
recommendations of the Senate Finance Committee,
will be for 3, 5, 7, 10, 12, 13, 25, 50, 100, 200, 250 and
500 cigars.

Action on the tobacco provisions was obtained un-
der a plan adopted whereby the Senate went over and
adopted all rate provisions on which there was no con-
troversy, leaving those on which there was a difference
of opinion for consideration later.

The adoption by the Senate of the tobacco pro-
visions makes it quite positive that there will be no
changes in tobaccx) taxes under the new bill.

Proposed Bill Will Permit First Class Mail to Be For-
warded When Mailed Without Postage

First-class matter inadvertently mailed without the
])ayment of postage is to be transmitted to destination
and the postage thereon collected upon delivery, under
the terms of a bill which has been passed by the Sen-
ate and now goes to the House for consideration.

This measure is one of a number dealing with re-
forms in the postal service which Congress is to be
asked to adopt before the end of the session. At the
present time, unpaid letters are returned to the sen-
der for the payment of postage, which delays them
from twelve to forty-eight hours. The delivery of
such letters, in the same manner as short-paid mail is
now handle<l, it was declared, would assist business
men materiallv. It is likelv that the Post Office De-
l)artment will make regulations dealing with i)erson8
who deliberately mail quantities of letters without
stamps affixeil and expect the recipients to pay the
postage.

Increased Appropriation for Foreign Department of Cham-
ber of Commerce Adopted
Increased appropriations for the foreign service
•)f the Department of Commerce liave iK'cn ])r()vi(led by
tlie Senate Appropriation Committee in the bill mak-
ing appropriations for the department for the tiscal
ytar beginning July 1 next. Tlie House, which has al-
ready passeil the hill, cut the (lei)artmeiit's a])])ropria-
tions to a figure far l>elow the recommendations of the
Budget Bureau and to a point where the continued ac-
tivity of many divisions is endangered. Secretary
Hoover told the Senate Comittee.

From our Washington Bureau ^ZZkui BuaoiMG

The bill, as reported to the Senate by the com-
mittee, provides aii increase over the House bill ofl
$50,000 in the fund for commercial attaches, which
would enable the department to open addition^ offices
in Bolivia, Venezuela, Uruguay and Switzerland, where
they are urgently needed. An inciease of $40,000 was
made to permit the opening of offices in Bombay and
Kobe, and $15,000 has been added to the fund for dis-
trict office service in the United States.

The measure carries an appropriation of $625,000
for the commodity divisions of the Bureau of Foreign
and Domestic Commerce, the number of wliich. Secre-
tary^ Hoover told the committee, would be increased
graduallv as demand arises.

New Revenue Bill Will Probably Be Acted On Promptly.

The passage of the Bonus Bill leaves the way clear
in the Senate for consideration of the revenue measure,
and Senator Smoot, chairman of the Senate Finance
Committee, will make every effort to have it pushed
through without delay.

It is probable that some days will be occupied in
general discussion of the subject, in order that a num-
ber of Senators may express their views upon taxa-
tion and, in the case of the Democrats, upon the ad-
ministration in general. The rules of the Senate do
not permit any choking off of debates, except by unani-
mous consent, and such an agreement would not be
sought until the specific rate provisions of the bill
came up for consideration.

If Congress is to adjourn by June 1, as has been
planned, it will be necessary for the Senate to pass
the revenue bill without too great delay, as after being
adopted by the Senate, it must go to a (X)nference
committee for settlement of the differences between
the two Houses, and must then be referred back to
both House and Senate for approval before going to
the President for signature.

Increase in Parcel Post Rates Advocated
Rates of postage on parcel post matter have been
reduced 50 per cent, in the ten years the service has
been in operation, according to Representative Kelly,
of Pennsylvania, a memlx'r of the Post Office Commit-
tee, who, in a speech on the floor of the House, dis-
cussed proposals for increasing rates to a i>oint where
till' senice would be self-su]>porting. Rate cuts
have been made on ])arwls destined for all except the
seventh and eighth zones, he pointed out, while trans-
portation costs during the past ten years have steadily
increased.

(Continued on Page Ui.)

12

44th year

THE TOBACCO WORLD

May 1, 1924

May 1, 1924

Say You Saw It in The Tobacco World

44th year

13

THEANTHRACITEREGIO

WILKES-BARRE

HAZELTON

ts^

Wilkes-Barre, Pa.

RANK CRESSMAN, of the firm of Allen R.
Cressman's Sous, manufacturers of the well-
known brands *' Manuel" and "Counsellor/'
was a recent visitor through the coal fields, in
the interest of their cigars, and as Mr. Cressman says,
*'iust looking over the field" for a better and bigger
year for ' ' Manuels ' ' and ' ' Counsellor. " It is indeed a
great pleasure to meet men of Mr. Cressman *s ability,
and anv person knowing or meeting "Frank" can
learn "'plentv" about the cigar game of today. It
would also be ver>' beneficial to all other cigar manu-
facturers to "come 'round" personally, once in a while,
and get acquainted with the trade; it sure does pay,
and the trade will look for this opportunity of meeting
the big men once in a while; in final we will say, when
In Wilkes-Barre, call and see "Diamond Bill."

Dusel-Goodloe Company, jobbers in Philadelphia,
Pa., report the retail business as getting better. Their
"Bhickstone" cigars, "in all sizes," are going big
throughout this region and gaining in favor every day.
Bavuk Cigars, Incorporated, manufacturers of five
big-selling brands of cigars, are noticing a big improve-
ment in the demand for their products and look for a
larger increase in business for this year. Their five
big-selhng brands are the "Philadelphia Hand Made,"
"Havana Ribl)on," Mapacuba," "Prince Hamlet" and
their "Charles Thomson," which are being handled
through Luzerne and Lackawanna Counties by the Star
^qbacco Company and the Scranton Tobacco Company.
It is with sad regret we record the passing out of
Larrv Oppenheimer, who recently died. Mr. Oppen-
hcim'er was in business witli his brother Sam, conduct-
ing the Mozart (Ugar Store and Billiard Parlor, one of
the finest in Wilkes-Barre. :Mr. Oppenheimer was sick
onlv a few davs and died of heart trouble. His widow

survives.

OUie Davis, of the American Tobacco Company,
has returned to his headquarters from a tour through
the coal fields. Mr. Davis is now in the advertising
department for the American Toliacco Company and
finds his new job a big improvement over his old one,

being on the road.

Mr. Joseph Xeuman, general sales manager for the
Bavuk Brothers, Licorporated, cigar manufacturers,
was a visitor in good old Wilkes-Barre in the interest
of his finn. Mr. Neuman was h)oking over tiie terri-
toi^ with their eastern division manager, Mr. T. H. As-
burv. Mr. Neuman and Mr. Asbury are both "men on
the"j<»b" and rei)ort their business getting better and
better all the time. While in Wilkes-Barre they made
their headquarters at the Star Tobacco Company, who
distribute their famous "Philadelphia ITandMade
throughout Luzerne (Vninty. Welcome to our city, gen-
tlemen; call again.

"Stick to dnco" ffl fl glivat slogan of Otto Eisen-
Iphr and Brother's "(1nco" cigars, which are going

over big wherever put. **Cinoos" are going big
through this territory due to the fact that they have
a verv energetic salesman on their payroll in the per-
son of Francis V. WilUams. Mr. Williams quotes me
that he has sold in his territory about 250,000 "Cincos"
and "Henrietta" cigars during January, February' and
March and beUeve me, this is going some! "Stick to

Cinco ! ^ '

J* L. Krause, of Philadelphia, Pa., was a recent
visitor in Wilkes-Barre and surrounding territor>^ in
the interest of his brand, the big-selling cigar ("Good
to the last inch"), "Girard." Mr. Krause is sales
manager for the Roig-Lansdorf Company, makers oi
the "Girard," and informs the w^riter that his cigar is
o-aining prestige all over Pennsylvania. Go to it,
"Krause," the more vou do for the retailer the more
"Girards" they will sell, and don't forget the slogan,
"Nothing Satisfies Like a Good Cigar."

"El Producto" factories are tunimg out a lot ot
"El Producto" cigars in all sizes. This cigar is of
good value, and is being handled through Wilkes-Barre
and Scranton by the Scranton Tobacco Company.

All cigar store dealers through Wilkes-Barre are
preparing for a big summer season displaying their ci-
gars on shelves that are a picture for any man to look
at. Umbrellas, canes, kodaks, films, ice cream, sodas,
lunches and manv varieties and novelties are being dis-
plaved bv a good number of our merchants as a side-
line which is proving a big success.

Diamoml Bill sez, ''Nothhic/ satisfies like a satis-^
ficfl customer/ and douH forget to say 'Thank yon!
Ask Diamond Bill, he knows.

A satisfied customer is your huigest asset a (t un-
satisfied customer is your biggest enemy, which is youi

choice, Mr, Cigar Man? .. n -d T

Mr H. C. Butt, division manager for the K. » •
Revnolds Tobacco Company, makers of Jhe worht-
kno^v^l brands, "Prince Albert" tobacco and ' /'amel
cigarettes, is a newcomer in this section, bu-t.trom an
ai)T)earaiices, he looks the real man for a real job. Mi •
Butt was formerly of Reading territor>', but now ha^
seven counties to cover. Mr. Butt must have the push.
HO we sav, ^'Good luck, and when in Wilkes-Barre again

call and see us." . ^ , i „s«nii^

James Allen, of Moosic, Pa., has opened a cigaH

stand in the Laurel Line Station, Moosic, Pa.

Just sav— '^The Tobacco World." .

Looking through the '^ads" that are pwnted m
Thk Tobacco World, the writer noticed that about a
dozen or so advertisers have not used the cigar slogaii.
"Nothing satisfies like a good cigar," in their ads.
Diamond Bill wouhl suggest that the following woiid
iust use one inch for the slogan, as it means much t^
the cigar business: P. Lorillard <^ "mpaiiy, Hari >
Bloom, A. Santaella Company, Waitt & Bond, Allen K
(Pressman's Sons, Deisell & Wemmer Company, Baku

{Continued on Page 18)

Increase

Number
Smokers

Quoting from Mr. Carl Avery Werner's
article on "The American Cigzir" in the
May issue of "The American Mercury":-

"So far as the consumer is con-
cerned, a good cigar is the cigar
he lilies. From the manufacturer's
viewpoint, a good cigar is one that
sells readily and seems to give
satisfaction.

No matter how various the Smokers*
tastes may be, preference for the well
rounded mellow Bouquet imparted by
SPANISH CEDAR is constant.

Cigars from SPANISH CEDAR BOXES
are bound to give the greatest satisfac-
tion and sell most readily.

14

44th year

THE TOBACCO WORLD

May 1, 1924

May 1, 1924

Say You Saw It in The Tobacco World

44th year

15

Business BuiLEMNG

By a Trained Business Man A

Advertiser

WRITTEN eSPECIAaV FOR THE I^OBICT© WORLD BrA.E.P

FEW words to the Successful Man, and I hope
there are many such among my readers.

You've made money. And are still mak-
ing it. Good! I'm glad! Shake! May your
good luck continue ! May your shadow never grow less !

But I would Uke to faintly whisper a little word of
caution. Don't slacken up yet. It would he natural if
you should — ^but don't.

And I will tell you why.

Business is going to be good. And the thoughtless
ones will think that all they have to do is to sit tight,
do nothing and take it as it comes. Don 't do it ! Don 't !

For this prospect of good business has roused the
fighting blood of every business he-man. And every
one of them says to himself : ^'I'm going to push things
to the limit, b'gosh. I'm going to hustle, make my
men hustle, and get all the business m sight."

And, permit me to remark, that is going to make
competition mighty keen and fierce. And any one
who don't shed his coat, tighten his belt and jump,
head, neck and heels into the great scrimmage, is go-
ing to get badlv left. And since I am anxious for
your welfare I hand you this tip, feeling that you, a
good business man, will act upon it.

Cj3 CS3 Cj3

Here's a man trying to sell me ^ome gold mine
stock by sending me a booklet entitled, *' Hidden
Kiches Eevealed. ' ' Perhaps the same feller is trying
to let you in on something big by sending you the
same stuff.

Gosh. He hasn't anything in on me there. I
can talk to you about hidden riches, and how to reveal
'em, and I won't strike you for a dollar, or ask you to
come across half now and half in three months.

Your hidden riches are right in your noodle,
under your hat, between your ears. There is stuff
there worth a hundred times its weight in pure and
yellow gold. Stuff that will set a swift and deep
stream of currency coming your way. Stuff that can
take vou, a little, unknowni, mild, modest, insignificant
little "^fellow, stuff your jwckets full of green stuff and
lift vou up and up and up so you will be that familiar
with the great ones that you will call Congressmen by
their front names.

That stuff has done all this for hundreds, and it
can do the same for you.

All you have to do is to cultivate it, develop it,
train it— same as you develop roses and prize chickens
and big pumpkins.

To be sure, it calls for hard work, and takes sev-
eral years or so. But what of that! Golfers, and
ball players and fishermen work hard, and plasterers,

and bricklayers and carpenters work all their lives at
their trade. And they get well paid, too. But, goodie-
me, nothing like the pay you will get if you develop
vour hidden riches.

Cj3 CS3 tj3

It is a sort of fashion and habit to knock the
workers, and of late the store clerk has heard the anvil
chorus from the shouting pages of a thousand busi-
ness publications.

They say he is indifferent, and they are trying
to waken him up to better efficiency.

But how about the boss— the manager— you!

Are you strictly on the job, and doing all you
should! Here is what a big manager says:

*' Management is an arbiter, a guide, and is en-
tirely responsible for the very life of the business.
It has a tremendous responsibility. It must be an
anchor that holds the business ship in safety when it
would otherAnse drift to ruin. Business today de-
mands leadership of a high order. The great need to-
dav is men of broad \\^\on and outstanding charac-
ter, who, through measuring up to those requirements,
steer tlieir business ships in safety through the straits
and narrows of a dangerous voyage."

Do vou measure up to these things, Mr. Boss, Mr.
!ilanager! Are you reading, and studying, and think-
ing, and developing, to keep abreast of the ever-shitt-
ing problems of business! ^lake the answer to your-
self.

tt] Ct3 CJJ

Ymm ago a man I well knew bought out a littl*'
dinky cigar store. He wasn't young, he wasn't edu
cated, he wasn't smart. He wasn't good-looking.

I expected him to drag along, a picture of pov-
erty, making half of a poor living and nursing a per
petual grouch.

But the other day I had the sun^rise of my life. I
met a well-dressed, upstanding, fine-looking, middU'
aged gentleman, whose every aspect told of prosperitx
It was my old acquaintance, described above.

I could hardly believe my eyes.

He had succeeded. Big! Built up a fine la^
trade in cigars, then rented the next store, made tn
two into one, opened a candy store and fine ice cream
parlor. Made monev, invested wisely, was on eas;
street, and a man was ding-donging him to buy hi-
business for forty thousand, cash.

A true stor\% s'lpme.

{Continued on Page 23)

The Advantages of
the Model L

Short Filler Bunch Machine

1. Straight or shaped work, equally
well done.

2. Makes right or left hand bunches
perfectly.

3. Uniform size and weight of
bunches assured.

4. A very substantial saving in labcH*
costs.

5. It will work large size or mixed
CUT scrap.

6. A long, even rolling for better
smoking qualities.

7. Damp or dry tobacco handled with
equally good results.

8. Low cost of upkeep: does not easily
get out of order.

9. The easily adjustable weighing
scale meets all requirements as to
changes in sizes and weather con-
ditions.

10. Fluffy filler because the tobacco is
lifted from a hopper — a decided
improvement over the gravity
method of feeding.

Price $750 cctoplete

f.o.b. Factory, Newark, N. J.

The ^ ^ Cigar

You can make it at a Profit

The solution lies in the use of
labor saving machinery such
as the Model L Universal Short
Filler Bunch Machine.

For example: Manufacturers today are
paying anywhere from $2.50 to $3.50
per thousand for bunch making, either
straight hand work or using small hand
devices. Figuring on this basis, the Model
L Short Filler Bunching Machine will
show up as follows:

Present hand method -
Model L Machine method -

Cost per M

$2.50
.90

Net saving - - $1.60

This net saving represents the difference
between turning out a 5c cigar profit-
ably and breaking even or in many cases
turning it out at a loss.

Model L Machines will produce from
450 to 500 uniform bunches per hour,
either straight or shaped work, right or
left hand bunches.

l^iveif al Tobacco Machine Co.

116 West 32nd Street, New York

Factory: Newark, N. J.

16

44th year

Say You Saw It in The Tobacco World

May 1, 1924

May 1, 1924

Say You Saw It in The Tobacco World

44tli year

17

lEL

The Cigar of Excellence

Mr. Dealer:

Displaying and featuring Muriel
Cigars help you make new friends.
Those new friends help you
make others. All of them help
increase your business and make
more money.

"// taies a Muriel
to match a MurieT '

Made by
P. LORILLARD COMPANY

Established in 1760

LET US HELP YOU

ELIMINATE THE TOBACCO BUG

By treating your tobacco with the exterminator

BY THE SHUEY PROCESS OF STERILIZATION

The only known preparation on the market that will give you permanent relief from

future infections

Tested

Approved and

Adopted by

Leading

Growers,

Packers and

Manufacturers

Harmless to

user. Easy to

apply without

additional

help.

Why not

insure your

product now?

not in any way change the Taste. Aroma or Burning Qualities of the tobacco
Order Sample Gallon Today and Convince Yourself

SHUEY TOBACCO BUG EXTERMINATOR CO.

1436 WALNUT STREET

CINCINNATL OHIO

ALEXANDER UNGAR PASSES AWAY

The host of friends of Alexander Ungar, president
ol Wm. Black & Company, cigar box and cigar lumber
manufacturers, of Brooklyn, N. ¥., were shocked to
learn of his death on April 17th. Mr. Ungar had been
In poor health for several years. He was m his fifty-

geventh year. , ., , ^^i i oaa

The funeral was held at Rothschild Chapel, 2UU

West Kinetv-first Street, on the eighteenth and was

largely attended. Representatives of many cigar and

^gar box companies were present.

Mr. T'ngar is survived by a widow and two sons,

Harrv and Stanley. , . , , •

He was interested in many charitable organiza-
tions and was noted among his intimate friends for his
philanthropies.

(Continued from Page 11)

''This is a freight and express service," declared
Mr. Kelly, *'and it has always been the theory that
the matter carried in such a service should pay its
own way. The rates have been decreased when they;
should have been increased. According to a state-
ment issued by the Pennsylvania Railroad System, it
costs 52 per cent, more today than it did in 1913 to
haul a ton of freight one or more miles.

''The express companies are engaged in similar
sen^ice. Have they reduced rates during the past ten
years? It is absurd to ask the question. In the face
"of Government monopoly competition they have met
increased costs by increasing their own rates from 35
to 50 per cent.

"The patron of parcel post sends a one-pound
iDackage a distance of 150 miles for five cents. The ex-
press rate on the same package for the same distance
IS thirtv-seven cents. Does not common sense indicate
tiiat the Post Office Department cannot carry a pack-
age that distance and deliver it for five cents! Also
that a substantial increase in the parcel-post rate would
not drive the business to the express companies!

"The mere handling of a parcel costs a consider-
able amount. The National Retail Dry Goods Asso-
ciation made an investigation as to the expense of de-
partment stores in delivering packages withm city
limits. It was found that from twelve to fifteen ceiits
would be a fair average throughout the country when
all items of expense were charged against the sen-

ice.'*

The increases recommended by the Post Office De-
partment, which would add approximately five cents to
the cost of all parcels except those for delivery m the
.^evcntli and eighth zones, or the flat charge of hve
cents in addition to the postage proposed in a bill in-
troduced bv Representative Kelly, would, he estimates,
produce from $100,000,000 to $125,000,000 revenue from
the 2,500,000,000 parcels now carried annually, witliout
making the rates anwhere near as high as those ot tne
express companies.

New Bill Seeks Establishment of National Police Bureau
The reduction of thefts and other crimes by 25
per cent, would result from the establishment of a_^nar
tional police bureau, sought in a bill introduced m
Congress bv Representative Kindred, of ^ew YorK, a^
cording to Richard E. Enright, police commissioner ot
New York Citv, and other police officials who have
been in Washington for the purpose of urging the aaop-
tion of this legislation.

Appearing before the House Judiciary Committ .e,
Commissioner Enright declared that 10,000 lives and
$1,000,000,000 or more in property are taken aiinua..y
1^ criminals and that the proposed bureau, wl.^n
would be a clearing house through which would p. ^^s
information and identification records which would ^
of assistance to the police of the entire country, woiuu
reduce these figures by at least 25 per cent.

^HERE IS Jl DIFFERENCE

With most people a cigar
box is nothing more than
six pieces of wood fastened
together.

However, many of the
largest cigar manufacturers
in the country have found
that there is a difference in
cigar boxes — a difference
that means dollars and cents
in cigar sales.

^he "Best Cigars are Packed in Wooden Boxes

Leschey-Myers Cigar Box Cq.

CIGAR BOX IMAfMURACTURERS

YORK-HANOVER- EPH RATA- PHILADELPHIA

After all
nothing satisfies
a good cigar

like

18

44th year

THE TOBACCO WORLD

May 1, 1924

May 1, 1924

THE TOBACCO WORLD

44th year

19

Wilkes-Barre News

(Continued from page 12)

Tobacco and Cigar Machineiy Company. No hard feel-
ings, *'men,'' but just a little hint, and I hope you
will take it in good spirits.

** Manuel" cigars, in the three popular shapes and
sizes, -Conchas Perfectos" at ten cents, ^^Perfecto^Ex-
tra'^ at two for a quarter, and the -Imperial,^ at M-
teen cents, are being displayed in many stores ot the
better kind and are being pushed, as this cigar can be
bouoht ''direct" and the retailer has a chance to make
an extra dollar or so. Gerald B. Saunders is the. local

representative. . a +u \x<.\^

Rosiano Trischitta^s cigar store, South Mam
Street, Pittston, Pa., was recently damaged by hre,
merchandise covered by insurance. , . ^ .

Michael AVelsher has acquired the cigar store at
685 Alter Street, Hazleton, Pa.

Some mischievous boy, about two weeks ago hurled
a stone through the window of the Orpheum Smoke
Shop, breaking same into bits. Mr Ziegler, quick to
respond, had a large sign painted: /'This window
smashed bv a * stone,' our merchandise smashed b}
^prices,' "* I'll say it was a good one ,

Paul Savage has succeeded Alex Marrello m the
cigar business on East Broad Street, Hazleton, Pa.

Francis V. Williams, of the Otto Eisenlohr &
Brothers fame, says, ''Stick to 'Cinco,' it will get you

in the end.'' />, , /-r ,,

*' Nothing Satisfies Like a Good Cigar. ^

Harrv Blum's "Natural Bloom" cigar is being

worked hard through here, by the Liberty Tobacco

Companv, Scranton, Pa.

Leain to say— "The Tobacco World. .

The (Vmgress Cigar (Company's "La Palina ci-
gar is doing a lot of advertising through the coal helds.
Its iobbor here is the Sperling Tobacco Company.

Business i? lK)oming through Wilkes-Barre and
the surroundinu: towns. Our mines, factories and
sliops are all working full time. Plenty of work means
]>lentv of nionev and a few of our salesmen tell us
tliat orders are 'coming in fast. Wilkes-Barre is over
seventy-five thousand population, one of the finest lit-
tle cities in the world.

Learn to say—' ' The Tobacco World.

A new cigar store, billiard room and barber shop
was recentlv opened bv Edward Ell at 178 South Main
Street I^Ir. Ell carries all popular brands of cigars,
a sanitary shop and an up-to-date billiard room. Good

'**wiiite Owl" cigars, manufactured by the Gen-
eral Cigar (\)mpanv, which are doing a big business
throughout tlie world, have two factories in our neigh-
borhood which are turning out thousands of cigars
dailv. The cigars are well displayed in all stores.
The W. D. Coon Company, Scranton, are the local

agents.

Advertisers sa v— ' ' The Tobacco W orld. ^ ,

Waitt & Bond, "Blackstones," are enjoying quite
a number of good window displays.

Dick O'Dea is kept very busy at the Colombo C igar
Store, "on the square." The Colombo is one of the
busiest stores in Wilkes-Ban^e. Dick features the
"Natural Bloom" cigar, and has a host of other good

sfillers

Popkv and Groh have added a new edition to
their ever-growing Colombo cigar store, billiard room

and barber shop by adding a "nice" manicurist to take
care of their trade. Wish you luck, boys I

Any information on cigars, tohacco, pipes or any-
thing of interest to the cigar mercha/nt, will he an-
swered as best possible by The Tobacco World. ^

'^Eomeo and Juliets" are being distributed
tbrough this section by the Dusel-Goodloe Company.
Also their "Robert Emmett" and "Chancellor" cigars.

George Lang, of the Star Tobacco Company, is a
o-reat pusher of Lorillard's "Muriel" cigars. George
lays it takes a ' ' Muriel ' ' to match a ' ' Muriel. ' ' George
ought to know, he's been at it long enough.

* ' Nothing satisfies like a good cigar. ' ' Pack them
in wooden boxes. "Cedar boxes" help the sale of ci-
gars. Tins help to destroy the sales. Wise up, Mr.
Manufacturer. ^ ,,,, -, ,,t

Bobrow Brothers— "Topic," "Bold" and "La
Tosella" cigars, are enjoying big sales throughout this

section.

Make us your friend — The Tobacco World.

Bill Ziegler, of the Orpheum Smoke Shop, has
about recovered from his attack of rheumatism, w;hicli
has held on for about a year. Bill has one of the nicest
and best-equipped smoke shops in northeastern Penii-
sylvania, and by his wonderful "How-do-you-do, has
tiie trade coming to his store for miles around.

T II. Asbury, of the Bayuk Brothers, Incorpo-
rated of Philadelphia, informs the writer that his con-

Ivauiman r>roiiiers ol, ijuiiu>, -l^c« a.wx«. -— ^V —
of the largest pipe manufacturers in the world, have
one of the best-made Bruyere pipes on the market to-
day in their "Kavwoodie" line. The retail price is
from W up. Ask for the K. B. B. line. . . . ^ ,
Among the big men to pay us a visit last week
were Tom B. ISIoore, R. E. Tucker, M. A. Earley and
Vincent Riggio, of the American Tobaccx) Company,
who are visiting the cities of importance m the inter-
est of their merchandise. Mr. Riggio was showing
"Diamon<l Bill" one of the finest and nicest vacuum
tins that was ever put out by any concern. This »>eaii-
tiful vacuum tin contains no other but their wondertul
big-sellinff tobacc^o, "Tuxedo," which is second to
their "Bull Durham." Again we say that The Tobacvo
World, "Diamond Bill" and the American Tobacco
Companv are pulling together. Call a^ain, gentlemen
'*0' K " cigarettes, made by the Penn Tobacco
Companv, Wilkes-Barre, are gaining in favor every
dav. It'^ a 19 to 1 shot, when "O K.'s" are once
"smoked," vou'll smoke no other. Many window dis-
plays in and surrounding Wilkes-Barre are featuring
"0^ K." cigarettes.

Learn to sav— * ' The Tobacco W obld. ^

Now is the 'time to push that package goods so it
of five or ten cigars for the week-end smoker, it >''u
can sell your man a few every day, you sure can ^^ i
him a box of ten. All you want is a bttle "push be-
hind vourself .

First and last The Tobacco W obld.
William McCabe and \^ictor Borzone are the n<'W
owners of the Nesbitt Smoke Shop, 177 South Man
Street, Wilkes-Barre, Pa. Messrs. McCabe and ^.'i-
zone have made many improvements t'O^,^*^^^'^^' .
smoke shop, and have added a magazine departm.i
to it. Thev look like two good hustlers, and should a la
strength to the cigar trade through Wilkes-B^ i i--
Plenty of luck, boys !

{Continued on Page 22)

■t:^^^^

■..r

#K--Ni

>>

"■^s

/J

blend m c»» ^^^^^ ^

'StWW

Twenty solid years of growing popularity

yes, and respect!

Twenty years ago, Fatima was a
novelty— the first "Turkish Blend"
cigarette.

No novelty today — for Fatima has
grown steadily with the years not
only in sales but in fame and respect.

More widely imitated, probably,
than any other cigarette — ^yet just as
distinctive as ever in richness of taste,
in mildness and in delicacy of aroma.

A few cents more, yes — but you get
the real thing. That's the difference.

FATIMA

—a mild cigarette

LiooFTT & Myem Tobacco Co.

m

44th year

THE TOBACCO WORLD

May 1, 1924

May 1, 1924

Say You Saw It in The Tobacco Woeld

Detroit News

{Continued from. Page 10)
J C. Thompson, Middle West representative for
Wertheimer Brothers, Batimore Md ^[orked t^ie
trade here last week on -El Dal o- and El Wert
cie-ars. Mr. Thompson is now making his home in io-
ledo, Ohio, and we will no doubt see his smihng fa<?e
in our midst quite fr^uently. « tt-i^

Bob Ellis, of San Martin & Leon, Tampa, Fla.,
called on the trade here last week. Bob says he is
having very fine suocess with his Ime throughout the
different sections of the country. . .

R E Christie, vice-president of the American Ci-
gar Company, has l>een with us for a few days con-
ferring with his distributor, John T. Woodhouse ^
C^m anv, on the sales of -Chancellor;; and ^'^a Pre^-
erencia- cigars. Both of these well-known brands
have a wide distribution here. ^ , x * ^
Fred Cooper, manager of the cigar departmeiit at
the Union League Club, has beeii confined tx) the Prov-
idence Hospital with an infection of the foot. 1 red
.avs he enjoved the rest in the -Horse-pistor ', and the
I e'autiful nurses. Oh! how wonderful they were to him.
Manuel Fernandez, of Jacksonville, Fla., gave the
citv the onceover last week and reports business very
Hatisfactory all along the route recently covered

Fred W Bailev, formerly of the Bailey-^ ilkins
(\)nipanv, has opened quarters on Jefferson Avenue
Wes , aiul is doing a cigar brokerage business. His
brancis are -Don Antonio- (H. M. Bock & Company ,
-Meditation- (AV. K. Gresh & Company), and Fan-
clu) Arango- (Wm. J. Siedenberg <^^<>[P;^^^t^«^^^^^^^^^

Vincent Riggo, vice-president, and J. K. l^letcnei,
sales manager of the American Tobacco Company,
were recent visitors to the Motor City, in the inter-
ests of the -Lucky Strike- cigarette campaign.

R M C. Glenn, president, and E. A. Rosemoncl,
Michigan and Indiana representative of Seidenberg &)
Company, manufacturers of -Roi-Tan- cigars have
been with us for a few days, looking over conditions
regarding tlie sales of *'R()i-Tan" cigars on the De-
troit market. p

Samuel Adler, western representative ol H.. cop-
per & Co., Incorpoiated, manufacturers of ** Popper s
Ace- cigars, has been rusticating .n our midst for sev-
eral weeks in the interest of this popular brand. Ihe
Howos-Shoemaker Company are tiie local distributors

of the ** Popper's Ace.- . , ^. ^ ,.

Kddie Halsey, of the Field Cigar Corporation,
manufacturers of* the famous, **T.-R.- cigars, has re-
turned from an extended trip in the State of Indiana,
where he reports the **T.-R.- cigar to be repeating

in wonderful style. i ^ ti u

It is reported in the trade this week tliat 1^ aber,
i\w & Gregg, Incorporated, has secured the lease for
tiie cigar stands in the Book-(^adillac Hotel, which is
now under construction at Washington Boulevard and
Michigan Avenue.

The Central Cigar Company's team won the cnam-
pionsliip in the Pontchartrain Bowling Tveague and car-
ried awav the honors of the season. The line-up was
(^arl Bliith, Jlmmie Conway, Fred Laning, Have
T^Iackav and Fred Hume. A big party was staged for
the winners, and the company's officials joined m the
merry party and the loving cups were freely passed.

Harry Parr, division manager of the *' Chancel'
lor" Department of the American Cigar Company, for
the State of Michigan, has returned from a two weeks

visit through the State in the interest of *' Chancel-
lor" cigars. Harry reports conditions very good all
over the route covered.

John A. Campbell and H. L. Wadsworth, of the
Wadsworth-Campbell Box Company, have returned
from a business trip through the State of Pennsyl-

John B. Thatcher, of the American Box Supply
Company, is on a trip through the State of New York.
From last reports the office force was working over-
time, writing up rush orders that John is sending in
for immediate shipment.

*" Robbers tvho took only the best brands from a
cigar store are believed by the police to have bten on

to the ropes.'' p o i i..

Harry Bassett, western representative ot Park &!
Tilford Company, has returnetl to Detroit from a tn])
of several months in the Far West. Harry says it 's
wonderful countr>^ out that way but he likes dear old
Michigan and had to come back. ^ ^t ^

Dick Tobin, Michigan representative of the (con-
tinental Tobacco Company, Incorporated, New York
and Richmond, Va., is doing some very effective work
on the distribution of ** Barking Dog" smoking mix-
ture and ^'Barking Dog" cigarettes. ^^DunhiU- mix-
ture, another product of the company, is also getting
a very nice distribution, and Dick is always on the .]ob
with a pack of *' Barking Dogs" and they never bite.

Mr. J. C. Thebut, representing the Hav-A-Tampa
Cigar Companv, Tampa, Fla., has been making the
rounds of the trade here for the past two weeks. The
*' Hav-A-Tampa" cigar enjoys a very fuie distribution
here and a splendid repeat business on its many sizes.
OUver Hamel, formerly with the X Cigar Com-
panv, Grand Rapids, Mich., has accepted a position
with the G. H. P. Cigar Company, and will cover the
Jackson and Battle €reek territory which was tor-
merly w^orked by M. Stradley, who has been promote*
to the managership of the G. H. P. branch at Grand

Rapids. ^^ ^r , . 1^ X u

Weather complaint: A New Yorker m petroit
from Sundav to Wednesday stated he lost all his taith
in Michigan weather. During the three days he was
in town, he said, it rained, snowed, froze got hot, etc.
'*lf there is anv weather in the world that Michigan
doesn't have, I would like to see it,- he lamented as he
pushed his wav through a cold, driving ram. VVn'^ii
1 left New York we had summer and then I come m re
for a few days and find this. Back to New York tor
mine where auto fenders aren't dented, used ears
aren't as plentiful, and the weather is, at least, con-
sistent.-

'y%iXc^ (r^AJ^hf^^^^

CIGARETTE NEARLY COSTS MAN LIFE
Joseph Blakely, twenty-nine, 4835 Ridge A^ven 'e,
probably owes his life to two of his American Le^n. i
comrades who came to his rescue last Thursday ni^Ut
when he w^as attacked by a huge dog.

Blakely was attending a rehearsal of a play to )«
presented by the Thomas E. Emery Post of the Am -i
can T^gion, at 407 Green Lane. He had gone out.--ie
t(» smoke a cigarette when the dog attacked him.

His shouts attracted Thomas A. paughan, 4< ;0
Tower Street, and Louis Metzinger, *1^ Hennt. e
Avenue, who ran to his aid. Metzinger knocked iie
dog unconscious with a billiard cue.

iENATE AGREES TO ELIMINATE PROVISO THAT
TOBACCO FARMER IS LEAF DEALER FROM
REVENUE BILL

Washington, D. C.

Elimination of the Senate finance committee's
proviso that a farmer or grower of tobacco shall not be
regarded as a dealer in leaf tobacco in respect to the
loaf tobacco produced by him, and adoption of the
' louse provisions of the revenue bill to the effect that
' a farmer or grower of tobacco or a tobacco growers '
i'o-operative association shall not be regarded as a
lealer,- was agreed to by the Senate on April 29
tiirough the efforts of Senators Stanley, of Kentucky,
Simmons, of North Carolina, and Fletcher, of Florida.

Senator Stanley pointed out that while the com-
mittee amendment exempted the farmer from the regu-
lations applying to dealers, if one man took the tobacco
( rops of two or three others and acted as selling agent
he w^as immediately classed as a dealer and subject to
all the restrictions surrounding dealers.

Tobacco differs from all other agricultural crops,
1 he senator pointed out, in that it is sold entirely, with
the exception of a few pounds, to organized purchas-
ers. Liggett & Myers buy one type of tobacco, the
American Tobacco Company another and so on down
the line. He pointed out that a grower may sell his
tobacco to an ultimate consumer, under the law, but
that a dealer must sell either to another dealer or to
a manufacturer; that if any man except the farmer
liimself sells a leaf of tobacco, no matter whether it
is manufactured or not, to a consumer, he must pay a
tax and must make report or become liable to heavy
fines and liabilities; and that the Senate committee
amendment would make subject to the same regula-
tions and restrictions any person selling the tobacco
crop of another, whether or not on a co-operative basis.

The adoption of the House provisions was op-
posed by Senator Smoot, of Utah, chairman of the
tinaiice committee, on the ground that it freed the
co-operative selling organizations of the necessity of
keeping books, and that records were essential if the
(Joveniment were to make sure that all taxes were col-
lected. He expressed his willingness to free the co-
operatives from onerous restrictions, and the Senate
finally agreed to adopt the House provisions, with
the addition of a clause requiring co-operative associa-
tioiKs to keep records of all purchases and sales.

LINZ.

44th year

21

MANNIE PEREZ VISITING IN THE NORTH
Genial Mannie Perez, of the firm of Marcelino
Perez & Company, Tampa, is visiting his many friends
ill the North in the interest of his brands, "Tuval,''
"i^unt Pontchartrain,'^ and **Redencion.'* These
}u inds are clear Havana, made in bond, and are grow^-
iii.; in popularity daily.

ADOLPH FRANKAU MAKES ASSIGNMENT
According to the Philadelphia FuhWc Ledger,
A(i(ilph Frankau & Company, Incorporated, 129 Fifth
Ax.Miue, New York City, importers of smokers' arti-
cles, made an assignment on April 30th to Harr>^ N.
A\ . ssel.

OOC. ROSEBRO RESIGNS FROM PORTO RICO-
AMERICAN
Announcement has been made that W. \V. (Doc.)
'K( ^ebro, who has been representing the Porto Rico-
Aiicrican and the New York-Tampa Cigar Companies,
lm> resigned his position with them. His plans for
ill' future have not been announced.

Make This Insurance Policy

Your SELLING Policy

The unique Milano Insurance Policy, which is the greatest protection
ever given the smoker and the dealer, is the basis of a powerful adver-
tising campaign now running in Collier's Weekly, Saturday Evening
Post, American Magazine, American Golfer, and sixty other publications
totalling over 10,000,000 circulation.

♦ ♦ ♦ *
You know from experience that the Milano has always been a
popular pipe — an item of merchandise enjoying a brisk de-
mand, and paying" you a comfortable profit.

You wUl learn from experience how the aggressive adver-
tising campaign now running in the interests of Milano will
increase its popularity, and boost your profits beyond any you
ever made selling pipes.

These are not mere claims, made to pep you up and
load you up — because Milano advertising is not ordinary ad-
vertising. It is advertising with real ideas, real facts about a
piece of quality merchandise, and real money behind it. Take
advantage of its great selling force by stocking up to meet the
demand. Tie up to it by featuring Milano Pipes. Above all
display the Policy in your window. Order Milanos from your
jobber now, write us direct for Insurance Policies to pack with
pil>es already in stock and to use as counter and window dis-
plays.

'Jti t.'k) a 6*

WM. DEMUTH & CO.

WD

230 Fifth Avenue, NEW YORK
World's Largest Manufacturers of Fine Pipes

LA^

Qhe Insured Pipe

22

44th year

THE TOBACCO WORLD

May 1, 1924

May 1, 1924

Say Tou Saw It in The Tobacco Woeld

44th year

23

Wilkes-Barre News

(Continued from Page 18)

The Colombo Cigar Store, on Public Square, have
added a lunch counter to their ever-growing business.
Matty Owens, a mighty fine feUow, is in charge.

*^ Stick to Cinco,'' Eisenlohr's famous cigar, is be-
ing put up in a five-for-thirty-seven-cent package. It
ought to be a big seller. .

McManus and Dailey, of the comer agar store,
have a wonderful and unique display in their windows
of P. Lorillard^s small cigars and tobaccos.

The American Tobacco Company's ** Tuxedo 'to-
bacco, which is now selHiig at twelve cents a can, has
increased in sales 100 per cent.

Who's Diamond BilU Ask The Tobacco World,

they know. ^ . .

J O. Dill Company's ^'Dill's Best" is now going
better all the time. A local representative has helped
to increase this brand. .

J M. Yeager's Sons, the fast-growmg newest oob-
bing house in W ilkes-Barre, are now selling their mer-
cliandise at 10 per cent., but all sales are for cash,
and believe yours truly, they have the rest guessing.
They tell me that their business has increased so much
that they expect to put on a new truck.

M L. Nolan, Wilkes-Barre representative for the
American Tobacco Company, is a hustUng salesman,
with the American Tobacco Company at heart. 1£
Mike can't sell you, nobody will. Mike is a regular tel-
low, and you can't help but like him, as he has the per-
sonality—and that helps a lot these days.

WilUam King, of the A. B. Cunningham Company,
Philadelphia, Pa., was a recent visitor through Wilkes-
Barre. Bill tells me that he is the *'king" of salesmen
with his company, the A. B. C. Company. Bill reports
business good on his trip.

William Moaks, with the Star Tobacco Company,
is a great pusher of Waitt & Bond's **Blackstone" ci-
gars. George has them well placeil in all stores.

Alexander-AVills Company, jobbers of many arti-
cles, have added a new side line to their ever-growing
business. These are ice cream pails, ice cream spoons,
dippers, shakers, bags, cones and many other useful ar-
tides. Well, bovs, this surely is the season for the ice
cream trade. Many cigar stores are now selling ice

cream and soft driiiks. , . , i i? at,.

Do pipe deals pay! a«ked a local .lobber of Mr.
William G. Ziegler, of the Orpheum Smoke Shop. 1 U
say so," was Ziegler's quick reply. Put on any kind ot
a good deal (but it must be good), and you can seU
enough pipes in one week to cover a square block. Ask
Ziegler— he knows.

Learn to say— ** The Tobacco World.

Tom B Moore, district manager for the American
Tobacco Company, says you can get 100 cigarettes out
of two (2) bags of ''Bull Durham." ''Diamond Bill
sez, "Try and get it!"

Chas. Kalmantz, formerly head salesman of the
Colombo Cigar Store, has resigned his position to get

a road job. i • i

Emil Ziegler is a first-class tobacconist and a jack-
of-all-tradesman. Emil makes cigars, repairs pipes,
sells diamonds, and his biggest asset m business is
selling amber beads. Then again, he'll go out of his
way to do a fellow a good turn. That-a-boy, Emil I
Always First— The Tobacco World. •
Boost the slogan: "Nothing Satisfies Like a Good
Cigar." Let's do!

In the next issue of The Tobacco World "Dia-
mond Bill" will have many interesting remarks for
our readers, under the heading, "In and About Wilkes

Barre. ' '

Yours very truly,

"DIAMOND BILL."

PROPOSED ADVERTISING CAMPAIGN

(Continued from Page 9)

Joseph F. Cullman, Jr., of Cullman Bros., New York,

N. Y.
Julian S.' Bach, of Elias Bach & Son, New York, N. Y.
Nathan I. Bijur, of E. Rosenwald & Bros., New York,

N. Y.
John H. Duys, President, H. Duys & Co., Inc., New

York N. Y.

This Committee has given Co-operative Advertis-
ing most serious thought and consideration and the
question has been further discussed at a number of
meetings of its sub-committee headed by Mr. William
Best, Vice-President of the General Cigar Conapany.
In all these discussions, we have been favored with the
ad\dce of most eminent advertising experts, whom we
are privileged to have on our membership rolls. These
experts have co-operated in splendid fashion in the
effort to find wavs and means of promoting the cigar
business, giving most freely of their time and sen-
ices and they have rendered invaluable help to tlie
Committee and through them to the industry at large.
As yet, however, no decision on Co-operative Advertis-
ing has been reached. . , . -u •

The existing status of the country's cigar business
continues to keep the question of Co-operative Adver-
tising in the forefront and for this reason we are de-
sirous of definitely ascertaining the views of the txade
for the guidance of our Committee having the subject

matter in charge. „ . /m a- a,i

It is unnecessary to state that a Co-operative A<I-
vertising campaign, to be effective, must be earned on
on an extensive and nation-mde scale and probably
\vi\\ require a minimum of several hundred thousand
dollars a year for a period of several years

How can the necessary funds be raised! I he sus?-
gestion was made at our last Convention and has been
repeated several times since, that such a fund could he
raised, if the cigar manufacturers of the countir woul(
tax themselves five or ten cents for every thousaiul
cigars manufactured, with contributions in proper pio-
portion from leaf dealers, boxmakers, lithographeis
and others interested. . .

It goes without saying that no trade associatim
has the power to levy any taxe^s or assessments up a
the trade and it follows therefore that such at I
could only be made up from purely voluntary contiUu-

'''''would you be willing to tax yourself along tl.e
lines indicated for the pun^ose of a general Co-ope -
tive Advertising campaign to increase the cigar mi i-

Please understand that your expression %m11 v
bind you in any way. Your advice will be rep.
merely as tentative to be used oniy for the enlight
ment of our Committee in reaching a decision as o
the feasibility of undertaking a campaign of this en

acter at the present time. i^awllv -o

The importance of this question need hardl> t
emphasized. We earnestly hope therefore that we n
be favored with frank expressions on this suboeot, wn
needless to say will be niost Wghly tqipre^^^^^ ^

TOBACCO MERCHANTS ASSOCIAIl' ^>i
OF THE UNITED STATES.

Business Building

(Continued from Page 14)

**Two things made me succeed," said he. *'I han-
dled good goods, and I made myself liked."

There you are. Friend Proprietor, Friend Clerk.
A Pointer. Worth ten thousand berries. Free to you.
Xo charge.

You can easily handle good goods. You can make
yourself liked. If you don't know how write this de-
partment and I will give herein a full recipe.

Cj3 Cj3 CJ3

Indications point to good business, and our busi-
ness leaders with far-seeing vision are planning to
make good business permanent.

May success attend their efforts! '

But the little fly which is crawling around in the
ointment, may be that business is walking around on
stilts which are a leetle too high, and that it may per-
force get shorter ones.

If this is the case — mind you, I don't say it is —
then the stress and strain and competition will slowly
develop, which means that a dealer must do a leetle
walking of the floor o 'nights.

A wise man sees the danger when the cloud is no
larger than a man's hand. The unwise waits until the
threatening cloud fills all the sky.

Why not be wise!

Why not turn yourself into a business expert, into
an investigating committee of one! Go over all your
business with a cold, stern and critical eye. See where
it can be improved — with paint, with a larger show
window, with better fixtures, with new showcases, with
better arrangement of goods. Then get in front of the
glass and give the owner a careful once-over. Is he
well-groomed; has he a pleasing expression; does his
face indicate friendship, good-fellowship, life, enthusi-
asm!

Consider every^thing. Ever>^thing. Get in trim,
like a prizefighter, for the stress and strain of the days
tliat are to come.

"DEMUTH BRUYERE" PIPE NOW $7
No Increase in Price to the Trade

This will come as good news to the retail merchant.
A^'m. Demuth & Company, makers of '*Demuth Bru-
> re," are now featuring this finest of pipes at $7
each. As no change has been made in the price to the
tiade, this means that the dealer is practically being
li uided an extra dollar with every ** Demuth Bruyere"
1' pe he buys and sells. This will inin into real money,
b cause the demand for this ultra-fine pipe is climbing
a^ a great rate. For some time dealers have been writ-
ii T and urging Wm. Demuth & Company to take this
fi* p, and now they are doing it and passing the extra
I' ')fit along to the trade.

At $7 the ** Demuth Bruyere" will still be the out-
8^ tiiding value among quality pipes. It is recognized
u iyersally as being in every respect the equal of pipes
*^' ling at several dollars more.

Those dealers who already have ** Demuth Bini-
Vrie" display cases in their stores can procure new
$' labels for their showcases bv writing direct to Wm.
!>• muth & Company, 230 Blfth Avenue, New York City.

Marshall Field
Cigars

Distinctive Stuality

HOWARD F. PENT

PRESIDENT

The Goraza Cigar Co.

SEVENTH AND CHERRY
STREETS

PHILADELPHIA, PA.

WAIl'l' & BOND

Blackstone

CIGAR

Havana

Fitter

Jibsotutetif!

24

44th year

Say You Saw It in The Tobacco World

May 1, 1924

A BETTER
CIGAR

for lOc

99

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

"BEST OF THE BEST

99

M.,uf,c»ur>d br ^ SANTAELLA Ac CO.

Office, 1181 Broadway, New York City

FACTORIES: Tampa and Key Wt$l, Florida

aicin|ier0 ot tbe in^uetrs ar« cotDlalls tnvitc& wbcn in
pbilaDelpbta to malie tbe otRcee ot

?Cbe ZIobacco Morlb

tbelt bcabquarteta, anb to mahc uec ot out eervtcce
m ans anb all wa^a. for contctcncea a private otnce
will be placeb at tbeit biepoeal, tt beaiteb. "Remembec
tbe abbreaa, 230 Cbeatnut Street, pbilabelpbta, pa.

UeUpbone, Xombarb 17(8

CLASS D MAKES GAIN IN MARCH

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of internal revenue collections for
the month of March, 1924, and are issued by the bureau.
(Figures for March, 1924, are subject to revision until
published in the annual report.)

Products March, 1923 March, 1921

Cigars (large)

Class A No.

Class B No.

Class C No.

Class D No.

Class E No.

215,550,897

124,983,172

222,523,613

9,025,053

2,431,955

201,931,490

112,357,378

190,302,886

9,671,275

1,632,083

Total .. 574,514,690 515,895,112

Cigars (small) ". No. 49,954,700 51,905,313

CigarettU (large) No. 1,422,075 1,023,407

Cigarettes smfll No. 5,043,326,540 5,268,703,34(2

Snuff manufactured .lbs. 4,181,993 3,491,70/
Tobago, manufactured. lbs. 32,269,394 31,3o5,515

Note- The above statement does not include tax-
paid products from Porto Rico and the Philippine
Islands. This information is shown in inclosed supple-
mental statement.

Supplemental Statement

Tax-paid products from Porto Rico for the month

of AIfl.rcli *

^ Products March, 1923 March, 19U

^'^ Oal^ A '^ No. 8,716,650 8,925,075

Class B No. 101,400 759,700

Class C No. 2,053,780 1,641,450

Class D No. 20,025 1,675

Total

Cigars (small) No.

Cigarettes (large) No.

Cigarettes (small) No.

Tax-paid products from
the month of March :

Products
Cigars (large)

Class A No.

Class B No.

Class C No.

Class D No.

Class E No.

Total

10,891,855 11,327,900

1,000,000

30,000 502,500

2,400 25,000

the Philippine Islands for

March, 1923 March, 1924

21,684,795 12,895,270

237,050 271,060

207,309 170,188
20

125 90

22,129,299 13,336,608

1,000

76,527
9

^^rettes (large) No. ^^^„,^

Cigarettes (small) ....No. 282,740

Tobacco, manufactured .lbs. 36

Note: Quantities of tax-paid products shown n\
above statements are indicated by stamp sales reported
for the month.

IMPORTS OF CIGARETTE PAPER INTO

GUATEMALA

according to a report receniiy ^^''''\1^' ''V;" i\h -n
Philip Holland at Guatemala City. The bulk ot tlh -^
imports come from the United States, which furmn 1 1
111,994 pounds, valued at $17,416, and from bpjm,
which furnished 75,933 pounds, valued at $19,01». nt
eeipts from France and Germany were comparatn- )
small, amounting to 2300 pounds, valued at $l^tH . m
the case of the former and 3039 pounds, valued ai
'*^"722, in the case of the latter.

May 1, 1924

Say You Saw It in The Tobacco Wobld

44th year

25

If 8 Good

because it*i

PORTO RICAN

Time to face the Facts

FACT No. 1. — "All American types taken at
very high prices" — from an Amsterdam
cable.

FACT No. 2. — Porto Rican tobacco con-
sumption is increasing constantly.

FACT No. 3. — Domestic cigar consumption
is not increasing.

FACT No. 4. — Production costs are rising.

FACT No. 5. — Cigars cannot stand any in-
creased cost burden.

FACT No. 6. — You can make good cigars
at less cost by using Porto Rican tobacco.

The rising tide of approval —

In 1921—15,330,000 lbs.
In 1922—25,883,000 lbs.

The White Stampi

say it's

PORTO RICAN

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street /. F. Vazquez
New York Agent

Send for free copy "Tobacco Trade Notes*'

Telephone
John 1379

THREE DETROITERS ENJOYING OUTING

WHITTIER bound for HAVANA

New York, April 19, 1924.

At the invitation of cigar manufacturers who are
supporting the campaigns of the American Fair Trade
League for honest branding of tobacco products and
for standard price legislation, Edmond A. Whittier,
seoietai y-treasurer of the League, started today on a
trip to Florida and Cuba. He will confer with members
of the League in Tampa, Key West and Havana as to
the best means to enforce the law against misbranding,
with the special purpose of preventing the misuse of
the names of those cities in cigar advertising.

During the past year the League has issued more
than 100 complaints against manufacturers who mis-
used the term ** Havana" to designate cigars not
wholly composed of Cuban grown leaf, with the result
that more than 80 per cent, have already given deftnita
pledges to abandon this practice.

Mr. Whittier expects to return about the middle of
May. ; I

Heading hit to riglit: Herman Lieberman, of the
<^'< itral Cigar Stores; George H. Stone, ** Personality
B< stor," New York-Tampa Cigar Company; K. E.
W (kins, of the Watkins Cigar Stores C^)mi)any. En-
i<'> ing the spring outing of the Aviation Country Clul^
Oieene Lake, Mich.

«TH1 AMERICAN CIGAR" BY CARL WERNER

The American Mercury , edited by those estimable
gentlemen, H. L. Mencken and George .Jean Nathan,
provides in the May issue a vehicle for Carl Avery
Werner to give to an anxious public the "low-down"
on the cigar industry. It is doubtful if there will b©
any disagreement with his historical statements, and if
intimate knowledge is a firm foundation for an opini(m,
his expressed views are to be accepted without ques-
tion.

1

26

44th year

Say You Saw It in The Tobacco Wobld

May 1, 1924

Tobacco Merchants' Association
Registration Bureau, ^w york cnr

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An .llowance of $2 will be made to members of the Tobacco Mer-
thants' Asiociation on each regiitration.

REGISTRATIONS
PAX:-43,765. For pipes, cigar and cigarette holders, and all goods
belo^ng to the class of tobacco sundries or smokers articles.
Apdi 4,^924. Wolf Bros., London, England, and San Francisco.

ChImNEY ROCK:— 43,766. For cigars, little cigars clieroots and
stoeies April 11, 1924. B. E. Robbins, Charlotte, N. C.

BLOWING ROCK:— 43.767. For cigars, little cigars, cheroots and
stoffies. April 11, 1924. B. E. Robbins. Charlotte ^•>-

SANTA:— 43:768 For all forms of smoking and chewing tobacco
and snuff. April 18, 1924. The Clark & Snover Co.. Scranton,

CIGAR BROWN:— 43,769. For cigars, cigarettes and tobacco.

Aoril ^5 1924. F. M. Howell & Co., Elmira, N. \.
AIM WELL :-^3,770. For cigars. April 23, 1924. American Mer-

Am WELt:^'3:7YL'''For'c^^^^ April 23, 1924. American Mer-

cantile Co., Kansas City, Mo. ,v^. » • xm
AIMWEL:-^3,772. For cigars. April 23. 1924. American Mer-
cantile Co., Kansas City, Mo. ^, . o %noA \\r \u,\
BROOK TROUT:^43,773. For cigars. March 8, 1924. W. Mul-

ford & Son, Unadilla, X. Y. ^, .«,^ ^ t> n u i

BLON-ET:-^3,774. For cigars. March 31. 1924. C. B. Henschel

Mfg. Co., Milwaukee, Wis. . >, u m 1004

YBOR CITY STRAIGHTS:— 43,775. For cigars. March 10, 1924.

Y. F. O'Halloran & Son, Tampa, Tla.
MISSING:— 43,776. For cigars, little cigars, cheroots and stogies.

April 11, 1924. B. E. Robbins, Charlotte, N. C.
PHINEAS DAVIS:— 43,752. For cigars, cigarettes and tobacco.

April 7, 1924. F. M. Howell & Co, Elmira, N.Y.
T-M-M-B:— 43,754. For cigars. February 25, 1924. George b.

Mead, Stamford, Conn. » ., « ,n'>^ u •

EL PRINCIPAL:^43,753. For cigars. April 8. 1924. Heineman
Bros., Baltimore, Md. ("El Principal" and "Principals' originally
registered by Schumacher & Ettlinger, New York City, on Janu-
ary 9, 1899, and April 2, 1896, respectively, and transferred to
Heineman Bros., Baltimore, Md., January 10, 1899.
CRACKER BOY:— ^3,756. For cigars, stogies, cheroots and little

cigars. December 15, 1922. J. A. McAdoo, Charlotte, N. C
REX:— 43,757. For pipes. April 8. 1924. Henry A. Chevreux.

New York, X. Y. ,..».,,? ,m^

ADLON:— 43,759 For pipes and smokers articles. April 15, 1924.
House of Coniov, Inc., New York. X. Y.

FEDERAL: — 43,760. For pipes and smokers' articles. April 15,
1924. House of Comov, Inc., New York, X. Y.

B. S. CO.'S ANNOUNCER:— 43,761. For cigars, cigarettes, cher-
oots and chewing tobacco. April 17, 1924. Heineman Bros.. Bal-
timore, Md. ,

BROWN'S A. A. B. JR.:— 43,762. For cigars, cigarettes and to-
bacco. April 18, 1924. F. M. Howell & Co., Elmira, X. Y.

WATCHMAN:— 43,763. For cigars. March 21, 1924. C. Fernan-
dez & Co., Milwaukee, W'is.

BUSINESS BOOSTERS:— 43,764. For all tobacco products. April
18, 1924. Petre, Schmidt & Bergmann, Philadelphia, Pa.

TRANSFERS

LA BUNELLA:— 23,606 (Trade-Mark Record). For cigars. Regis-
tered Xovember 27, 1900, by J. Whitelaw & Co., Xew York City.
Transferred to Adolph Whitelaw, Binghamton, X. Y., and re-
transferred to The Whitelaw Cigar Company, Binghamton, X. Y.,
April 8. 1924. ^ .

DON MENCIO:— 27,339 (Trade-Mark Record). For cigars. Regis-
tered October 1. 1902, by Geo. Schlegel, New York City. Through
mesne transfers acquired by Follins Bros. Company, Charleston,
S. C, and re-transferred to S. E. FoUin, Charleston, S. C, May
4. 1917.

GRAND AROMA:— 26,526 (Tobacco Leaf). For cigars, cigarettes
and tobacco. Registered December 1, 1903, by O. L. Schwencke
Litho. Co., Brooklyn. X. Y., and 23,535 (Patent Office). For
cigar*;. Registered October 25, 1921, by Freiberg & (Jorman,
Brooklyn, X. Y. Through mesne transfers acquired by Frie-
berg & Schlesinger, Brooklyn, X. Y., and re-transferred to Mary
Himmelsbach, Brooklyn, N. Y., April 16, 1924.

CORRECTED PUBLICATION
NOSO DUSTY :^3,741. For pouches of all descriptions, including
oil skin and oil silk, and smokers' articles. Registered March 27,
1924, by Adolph Frankau & Co., Inc., New York, N. Y.

ARKANSAS LEGISLATURE LEVIES SALES TAX
ON CIGARS AND CIGARETTES; STATUTE BE-
LIEVED TO BE WITHOUT FORCE BECAUSE
PASSED AT SPECIAL SESSION NOT CALLED
FOR SUCH PURPOSE AND SUIT HAS BEEN
BROUGHT FOR ITS NULLIFICATION
At a special session of the Arkansas Legislature
called for certain specific purposes, mainly for the
passing of an income tax law and amending an exist-
ing income tax statute, the Legislature, instead, passe<l
a statute levying a 10 per cent, sales tax on cigars and
$2 per thousand on cigarettes.

The T. M. A. has been advised by eminent Arkan-
sas counsel that, under the Arkansas Constitution, the
Legislature was without power to pass such statute
since it was not within the purview of the call for the
special session. Accordingly counsel has been en-
gaged and a suit has already been filed for the nullifi-
cation of this lax law.

An early decision holding that the Legislature was
without power to pass such statute and that the statute
is therefore without force is confidently expected.

TURKS TAKE MUCH CIGARETTE PAPER
Seven Thousand Bales a Year Required for the Manufac-
ture of the Aromatic Smokes of Asia Minor

Imports of cigarette paper, upon which the Turk-
ish cigarette industry is dependent, are estimated to
average 7000 bales yearly, each bale containing thirty
reams of 480 sheets, representing a total value of
800,000 Turkish pounds (approximately $408,000). In
addition to the paper imported for the manufacture of
cigarettes there are about thirty small establishments
which consume this paper in the manufacture of book-
lets for local consumption and distribution in the in-
terior. Imports of cigarette paper come chiefly from
Italv, France and Austria, in approximately the pro-
portion of 75 per cent, from Italy and I2V2 per cent.
each from France and Austria. ,

About three-fourths of the cigarette paper im-
ported, according to a report from the American con-
sulate general in Constantinople, is consumed in Tur-
key and the balance is re-exported to Persia, Syria,
Eg>'pt, Russia, and the United States. There are two
prices prevailing generallv in this market, 40 lire
($1.67) and 50 Ure ($2.09) per ream of 480 sheet h.
These prices also include the freight, prices hem
quoted c. i. f. Constantinople, but does not include nn-
port duties and excise taxes collected by the provinc ;al
govermnent. About 75 per cent, of the imports aye
what is known as best qualitj', weighing 11 or ■-
grammes per square meter, and the balance a coar.^.'r
grade weighing about 13 grammes.

RIBBON GUM

TRAGACANTH

Ghe Finest Qualities

A. D. SMACK CO.

80 JOHN STREET 1 1 NEW YORK CITY

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co., The Buckley Box Co.,

24 Vine St., .plSSl^ 1106 West Town St.,

DESHLER, OHIO. ^SShH^S^ COLUMBUS, OHIO.

OSCAR PASBACH.Pacs.

^ A \irnr-r-,fif<-.^ jt.ry>.|>-MA».i>/-.r»

^-.■«

PASBUVCH

-^^ UTH 0« R APH I Ne COutm c. ^^

GPIAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGAR BANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

■///c/'/r///i

W YORK

The Standards of America

Loiillard's Snuff, : E«t. 1760
RaU RoadMiUs Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Mmecobops — K^appees — High Toasts
Strong, Salt, SWeet and Plain Scotchs

MANUFACTURED BY

6!^R6C W. lELNE CO., Ill Fifth Ave., New York

Bey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, 111.

1

Cigar Labels, Bands and Trimmings
of Highest Quality

Perfect LiraoGRflPM

American'Rox SoEBiy Co;

2309 Russell Street

Coraer of Gratiot Street

Detroit, Mlah.

Exclusi-vo Selling Agents For

THE CALVERT LITHOGRAPHING CO.

Si/fCE 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM . STEINER SONS & CO.

257-265 W. 17th St.

New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND. VA.

J^anujaelurtrs cf

HICH GRADE

SMOKING TOBACCO.

n

m

GROWERS

AND

PACKERS

i Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

aiHimiiiiiiiHiMiiitwMWWiitttBniwiiiwiiiiii

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

wiiNwiwiiiyiHuiiiaitiiwuiiimiittiiMyM

AMERICAN SUMATRA TOBACCO CO.

131 Water Street

New York City

After all
Nothing satisfies liW
*^ a good cigar

^(^

@

h

/%
1

MAY 15, 1924

LIBRARY

RECEIVED

MAY 21 1924

II o rk^_^.^.

iiiiiiimmiiiiiiiii'iiifni

"""iimiiini'ii'i'i'iinnm

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separat
that really does separate

Write for descriptWt
and new prict

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HA^ A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

WHte for sampte and price

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

nnnni

PUBIISHEO ON THE ISI AND I5IH OF EACH MONTH AT 236 CHESTNUT ST. PHIU..PA.

- •-- ^'-~»-

\ray. 15, 1924.

At the Gateways to NeW York

Every smoker, as he looks out his day coach window, or
lounges in his Pullman seat, on his trip to and from New
York is sure to see and read these signs on both sides of
the right of way of the principal railroads.

On the Pennsylvania R. R.

at Kearny, N. J.

at Market St., Philadelphia

at Bristol

at Dayleford

On the N. Y., N. » & H.

Rochelle

On the D. L. CBi, W.
at Kearny, N. J.

On the New York Central

at Greystone, N. Y.
at Croton on the Hudson
at Park Ave. and 123rd St.
at Park Ave. and 121st St.

After all
'nothing satisfies like^
a good cigar ^

"TJw Best Cigars are Packed in WoodenlBoxes

ff

Say You Saw It in The Tobacco Wobld

44th year

Manuel

10 cents and up

A BULWARK
of BUSINESS

— because it

holds

customers

Manuel will
make a
definite
business
for you

VOU want to sell a cigar that does three

things: First, looks good; Second, tastes

right; Third, satisfies. In Manuel, we make
just that kind of Cigar.

Manuel is building business for dealers every-
where. Always popular, its fine quality and
perfect condition are increasing Manuel Sales by
large percentages every month.

What Manuel is doing for other dealers, it will
do for you.

A CIGAR OF RARE EXCELLENCE

MANUEL

CIGARS

ALLEN R. CRESSMANS SONS Cigar Manu/acluren Philadelphia

J

WAiri' & BOND

Blackstone

CIGAR 1

Havana

Fitter

Jlbsotutety!

FOR GENTLEMEN OF GOOD TASTE

JVtuct^

€L:^ERSaJ

GOOD Cl<

THE DEISEL-WENNER CO.

Makers

UNA, OHIO

Get the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

The new
La TOSELLA

BUDDIES

Sifreet at a nut
Smooth as velvet
Mello^v as moonlight
But alivays MILD !

Mad* »y M»moW SHOS.,

9KUm4Ut9Ulm, V. •. A.
■tokwa at ■OLO-TOPlC-.&tCALL

UIOSEUiA

44th year

Saif You Saw It in The Tobacco Wobu)

Mav 15, 1924.

A KAUFFMAN S BRO Inc

ESTABLISHED

MANUFACTUREIIS OF

1693

■

aCARBOXES

CIGAR BOX
LUMBER

WE SPECIALIZE ON

GOLD LEAF WORK-

"BEST OF THE BEST

9f

M.nuf,c»u,.d b. ^ SANTAELLA & CO.

Office, 1181 Broadway, New York City

FACTORIES: Tampa and Key WtsI, HorlJa

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

<^>

JESSE A. BLOCK. Wheeling W.Va Ex-Presidenl

MAT. GEORGE W. HILL. Nevv York N.
GEORGE H. HL'MMEL. New \ork. N. Y.

w""m'y" * Vice-President

N.Y. .'..:...» y,i«-p^'='?3"!

I'uTll^s'^LICHWNsfElN.-N^^^^^^^^^ N. Y. ^rcr^^S

k H. SHELTON, Washington DC • V cePres dent

WILLIAM T. REED. R«ch«nond Va .*....... ". y UePresident

ASA LEMLEIN,
CHARLES DUSH

dquarters

rtlRST, Philadelphia, Pa. .,.,...»......».•••♦•••••••• v»*=«'*,

SHKINd! NeW York, n! 'y/ V/.V.V.Counwi' "{nd Managing
Headquarters, 5 Beekman Street, New York City.

reasurer
Director

ALLIED TOBACCO LEAGUE OF AMERICA

President
.Vice-President

W. D. SPALDING, Cincinnati. Ohio^...,
CHAS. B. WITTROCK, Cincinnati. Ohio

GEO. E. ENGELj Covington, Ky. ....."... ,.«... - Q-i.«tar»

WML S» Oldenburg, Cincinnati, Omo.... »•••.•• • ac«ei.»»»

> • • • ••••»«■•*• •••«■•«

THE NATIONAL CIGAR LEAF TOBAC^P ASSOCTATTdW

JOSEPH MENDELSOHN. New York City „.......,.„•..*..» vi:: w!!!^!!!!

A. W. KAERCHER. CTiicago. HI *..,*„,..„...,.»... ^•"Trninrer

W S FULLER, Hartford, Conn „.,,*».....».**...*..««*...•.•••. ■•••*r"»"'»^'

JEROME WALLER, New York City .»^,*«.».»,.».«.*.....#»»«»»»«»*«*«"'-!'C"eiary

TOBACCO SALESMEN^ *«OCIATlOM OF AMIRICA

SIDNEY J. FREEMAN ,..«•«*».»••.•♦*•♦*•"•»"*••••♦••♦»•»•••'"' W^'"?"*'^-?!
JACK ECKSTEIN ........«...„.»..«...»»♦»—."*—•. .-'Jit vlcrPrHidem

SAM. FORDIN ..............2d Vice-President

MAX BERLINER ...............,...........""...-.••"...•.•• 4I'„l!.,i

LEO RIEDERS, 20 West llSth ^«l, lf«r Y^ Oty Secretary

NEW YORK CIGAR MANUFACTURERS* BOARD OF TRADE

JOSEPH wiNNiCK "•••••;;f'S'^*!!j*I!!

Samuel wasserman ."•••^»TfJ«.»r«

J^THUR WERNER, 51 Chambers St., New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOB SALE

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
making nifty show cards and price tickets. Absolutely new. Address
Box 451. care of "The Tobacco World."

BUSINESS OPPORTUNITY

MODERN EQUIPPED FACTORY. Desirably located, State oi
Pennsylvania. Steam heated. Capacity 100,000 minimum, 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on mquiry. Address Box 4d4,
care of "The Tobacco World."

WANTED

WANTED— A POSITION AS SUPERINTENDENT. Twenty-
seven years of experience as a manufacturer of cigars; hand,
mold or suction. A man that knows how to get results. Address
Superintendent, care of "Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories, capable of starting chain of lactones; will be open for
position shortly. Address Box Z. care of "The Tobacco World.

The Tobacco World

Established 1881

VOLUME 44

MAY 15, 1924

No. 10

TOBACCO WORLD CORPORATION

Publishers

Hobart Bishop Hankins, President and Treasurer

Gerald B. Hankins, Secretary

tBblished on the 1st and I5th of each month at 236 Chestnut Street,

Philadelphia. Pa.

Entered as second-class mail matter. December 22 1909 at the Post
Office, Philadelphia, Pa., under the Act of March 3. 1879.

PRICE: United States, Canada. Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

HMMIMMtKHM '.'"'**

^MHmm«mmMmnmwm*umHmmmmHnmHmmnn»immmm,Hm»n*utmH»umHmHumtmmm»mm "

out BIOH.OEADE NON-EVAPOEATINO

CIGAR FLAVORS^ ^^^^^ ^^ ^^^^^^ ,_ ^^,„^,..

and Impart a most palatable flavor

FUYORS FOR SHOKIHG and CHEWING TOBACCO

Write for LUt of Flavor* for Special Brands
E«TUN. AEOlSlTiZEl. BOX FLAVOES. PASTE SWEETENERS

FRIES Sl BROm 92 Reade Street, New York^

.»»....H«..H»»«.-...M....,.«........W.H....»»"»>-"""""""'"'"'""'""*^^

'S^i

\ i. ' I • « < « « '

•«iss5^?es^c^^

NATURALBLOO

D/fc &Qar of Qua/it i^l_

122 SECOND AVE Ny«
NEW YORK CITY

May, 15, 1924.

Bay You Saw It in The Tobacco World

44th year

I

I
I

I
I

i

I

^ood

cisarettes

IS

M

Because I get lots
more for my money

ft

The man who rolls his own from
"BULL" Durham has found his best
friend for life. He's always going to
be sure of real quality and real tobacco
taste. And think of the money he
saves— 100 cigarettes for 15 cents

jO Guaranteed bjr

1 C O (»^OW AT«0

GENUINE

««

BULL' DURHAM

NOW

BIGHT CENTS A BAt

44th year

Say You Saw It in The Tobacco World

May 15, 1924.

One man told another about its DIF-
FERENT flavor. That's why La Palina
made good- This effective "man to
man" publicity is working for the re-
tailer who PUSHES La Palina. Keep
La Palina up in front. Watch the man
who tries ONE come back for MOKE.

CONGRESS CIGAR COMPANY. Philadelphia

hA PAUNA

CIGAR

IT'S JAVA WRAPPED

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER

'AfUrall
rnalbing MtitTi** I

PENNA.

'Quality Cigar Box Manufacturers For More than Fifty Years'

Model B-1 illustrated above.

PACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MODELS TO CHOOSE FROM

Model "A" without top lever, for 50 cigars - $ 5.00
Model "B-l" with top lever, for 50 cigars - 10.00
Model "B-2" with top lever, for 100 cigars - 12.50
Model "C" with top lever, for bundles of 100 - 16.00

All pac\ers are adjustable to anp standard size box.

Pulte-RorrecK MacKine Co.

GRAND RAPIDS. - - - MICHIGAN

If 8 Good

because it*f

PORTO RICAN

Time to face the Facts

FACT No. 1.- The United States imports
from Porto Rico more cigar leaf than from
any other country without exception.

FACT No. 2. — More manufacturers - large
and small - are using Porto Rican tobacco
than were using it a year ago.

FACT No. 3. — More leaf dealers are selling
Porto Rican leaf than a year ago.

FACT No. 4.— Though cigar production is
less, consumption of Porto Rican tobacco
is greater.

The rising tide of approval —

In 1921—15,330,000 lbs.
In 1922—25,883,000 lbs.

The White Stamps

say it*s

PORTO RICAN

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water StreW J, F. Vazquez Telephone
New York Agent John 1379

Send for free copy "Tobacco Trade Notes"

■■ """"" °" "•'"""""""""■ ""°"»"""g = ■■■»■■■■■■"■«■ "S '■■»«13lmilBH335.; -3 = :;-:;.-,■.,...,, ■,.,.^ ■

Volume 44

THE TOBACCO WORLD

Number 10

Ertabliahed

mi

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

12.00 a Year

PHILADELPfflA, MAY 15, 1924

Foreign $3.50

+— —

EDITORIAL COMMENT

EIE April 21st issue of Barron's, a financial
weekly, discussed under the heading, *'Can the
Cigar Come Back?" conditions in the dgar
manufacturing business.

The opinions and conclusions drawn are interest-
ing and the statement that in a few years automatic
machineiy will be generally adopted and the industry
concent rate<l in a few liands, l>ears out the contention
that the Tobacco World has been making for years.

Whether high costs and a multiplicity of brands
are important factors in the stagnation of the indus-
try, or not, may be debatable. It is worth noting,
however, that the greatest progress has l>een made by
linns concentrating on a few brands. Smaller con-
cerns making a large number of brands have seldom
risen to a position of prominence in the trade. On
the other hand a local concern some years ago practi-
cally eliminated all but one brand and after a few-
years of concentrated effort on that brand became, and
still is, one of the most important in the industry to-
dav.

High costs remain a problem in the cigar indiis-
try as in most other manufacturing lines. Labor is
high and in our opinion will remain so. Those who
think that a general reduction in wages is near at hard,
ore probabl}' expressing the wish that is father to the
thought. Attempts to force reductions have resulted
in strikes in the cigarmaking industry, but fortunately
flnder present conditions they have caused no short-
age of cigars.

Material costs unquestionably are a factor. It has
been impossible to bring back cigars of the old-time
quality at old prices. The smoker has been dissatisfied
with tiie quality that he did get for his money and he
has wandered away from the cigar in many cases.

To get costs down, more efficient and economftttf
wethods of manufacturing are necessary. The auto-
ttiatic devices for facilitating cigar manufacturing offer
the only solution to the prol)lem as far ais we can see.
The big machines cannot be economically operated by
«inall manufacturers and it is very apparent that their
elimination is only a question of time.

The effect of this condition will be widespread
and must mean the oonsoUdation or elimination of
many suppliers serving the cigar industry exclusively^

The big problem remains, that of creating new
cigar smokers, for without them there can be no in-
crease in demand.

Cj3 CJ] Cf]

T IS mighty interesting to learn that a few

of our cigar manufacturers have been feeling

the impetus of better business during the past

thirty days. One or two large manufacturers

expect to close the month with a normal amount of

business on the books, taking last April as a basis for

comparison.

If this is a fact, then business is on the upward
trend. When business improves with the big manu-
facturer it carries a certain amount of improvement
to the smaller manufacturers as well.

From all directions come the reports that stocks
are down to rock bottom and that reorders must begin
to iWJme through. This is good news for everybody.

Supply men report that husiness is improving with
them, and this also is an indication that better times
are at hand. Tiie cigar manufacturer seldom invests
in supplies unless he sees far enough ahead to recog-
nize the need for placing his orders at this time.

Altogether there are many encouraging indica-
tions that the cigar business is im])roving despite the
setback shown in the sale of revenue stamps for the
month of March.

NATIONAL CIGAR LEAF TOBACCO ASSOCIATION
TO MEET IN LANCASTER

Announcement is made that the twenty-sixth an-
nttal convention of the National Cigar Leaf Tobacco
Association will be held in Ijancaster, Pa., on June 2
and 3, Monday and Tuesday. Lancaster is noted for its
hospitality and a large gathering from all parts of the
TOuntry is anticipated.

44th year

THE TOBACCO WORLD

May 15, 1924.

Nlay, 15, 1924.

THE TOBACCO WORLD

44th year

FINKELMAN BROTHERS RE-ENTER FIELD

Fiiikelmau Brothers have again stocked cdgars,
cigarettes and tobacco in their store at southwest cor-
ner of Fifth and Market Streets. This store formerly
carried radio sets and parts exclusively. Fmkehnan
Brothers formerlv operated a sporting goods store at
226 Market Street with a cigar department, but upon
moving their business to Fifth and Market Streets, the
cigar department was discontinued entirely. Good
brands are now being featured in their windows on
both Fifth and Market Streets, at cut prices.

lAYUK CIGARS EARNINGS
Bayuk Cigars, Incorporated, Philadelphia, makelf
of ^'Prince Hamlet,'^ '^Mapacuba," and **Havana Rib-
bon" cigars, reports net earnings of $127,003 for the
first quarter of 1924, against $251,212 in the same pe-
riod of 1923. After all charges and resen^es for depre-
ciation the companv reports net income of $110,2 u
for the quarter ended March 31, and $237,357 for the
corresponding period of hist year.

PHILADlEFlffA BUSINESS BETTER

Some improvement is being shown in the cigar
business in Philadelphia by manufacturers, jobbers
and retailers. Manufacturers report business picking
up and one jobber reports busiuess on certain brands
is much better than last year.

BAUMGARTNER FILES VOLUNTARY PETITION

John Baumgartner, surviving partner of the leaii
tobacco lii-ms of Philadelphia Leaf Tobacco Compt^ny,
and Irwin Labe, 310 Race Street, has filed a voluntarj'
petition in bankniptcy. Liabilities are listed at $9081
and assets $4358.

FRED DAVIS JOINS WERTHEIM
Fred Davis, who has lx»en associated with Vetter-
lein Brothers for some time, has joined the forces of
AVertheim Brothers, of Baltimore, Md., and will cover
the Southern States in the interest of ''Kl Dallo" and
**E1 Worth."

AMERICAN BOX SUPPLY PRESIDENT EXPECTED
John B. Thatcher, ])resident of the American Box
Supplv (V)mpany, of Detroit, Mich., is on an extended
business trip through the Fast and is expected to ar-
rive in Philadelphia about May IGth.

WEISS RESIGNS FROM ROIG & LANGSDORF
Leo F. Weiss, who has been associated with Roig
& Langsdorf, Incorporated, as sales and advertising
manager for several years, has tendered his resigna-
tion to that firm, effective June 1st. During the pe-
riod that Mr. Weiss has been associated vnih the Roig
& Langsdorf firm, the ''GirarcF* cigar has increased
steadily in sales and popularity. He has not an-
nounced his plans for the future.

INDIANAPOLIS JOBBERS VISIT EISENLOHR
Among out-of-to\\Ti ^nsitors last week were 0.
Dailev and L. Hamilton, of the firm of Hamilton, Har-
ris & Companv, cigar jobbers of Indianapolis. ^Ir.
Dailev and Mr* Hamilton paid a visit to the headqiiai
ters of Otto Eisenlohr & Brothers, Incorporated, a«
they are distributors for the **Ginoo'' and **Henn-
etta'' in their territor}%

NEW STORE AT SECOND AND CHESTNUT
A fine new retail cigar store has opened at the
southwest comer of Second and Chestnut Streets, m
the building formerly occupied by the store of Godfrey
S. 3^Ialm. The new store is under the management of
S Waschler, formerlv operating the cut-rate cigar
store at 827 Chestnut Street. A fine line of sandwiclies,
soft drinks and candy is also carried.

WILL MAHN QUITS SECOND & CHESTNUT
Will Malm, who has operated a cigar store r.t
southeast comer of Second and Chestnut Streets sm 'C
the closing of the store of Godfrey S. Mahn on V'O
southwest corner, has discontinued his business at tlir.t
place and the location is now for rent.

HANNIGAN PURCHASES "AIRDALE" LABEL

York, Pa.

The ^'Airdale'^ label has been purchased by tl.^'
East Prospect (^igar (^ompany, of Hast Prosi)ect, 1 -»
accordinu- to B. M. Ilannigan, presnliMit ot the ar i-
panv. The label was purchased from Ihom])^
Brothers & Price, cigar joblwrs of Memphis, lei ..
for whom the Kast Prospect Cigar CV)mpanv has bj i
manufacturing this bran.. f(»r some time. The (»tl..
brands manufactured by the East Prospect \^;"\i;'> >
are ^'Emilia Garcia'' and the ''Epco.'' All tip -^
brands sell for five cents retail.

WHY FEAR A PRESIDENTIAL YEAR?

The generally accepted conviction that a presiden-
tial year means poor business is characterized as
•'false and foolish" by Congressman Martin L. Davey,
(.f Ohio, in an article on '*Why Fear a Presidential
Vearf " in the previous month's issue of The Nation* s
Business.

Mr. Davey, who writes as a business man rather
than a member of Congress, declares that when busi-
ness was below normal in past presidential years this
Londition was due to some underlying economic cause
and not to the fact that a president was to be elected.
Since 1880, according to Congressman Davey, there
have been five lean presidential years and five fat years.
I'lie last presidential year, 1920, had six months of good
and six months of poor business.

Congressman Davey predicts that "unless a ma-
jority of us get the foolish notion that business is
hound to be bad in a presidential year," 1924 should
he a period of substantially normal business condi-
tions.

'*The most serious recent depression," he writes,
''was early in 1921. It was estimated that there were
five million people out of work. There are probably
not less than twenty-five million people in this country
who have regular employment of one kind or another;
so this worst period of business depression saw not
more than 20 per cent, of the people out of work, thus
largely stripped of their buying power. It might be
argued, then, that the difference between peak pros-
perity and this more serious depression was not more
than 20 per cent.

**By the same process of reasoning, it would seem
ih'ci the difference between ordinar>' prosperity and
oiilinary depression is not over 10 or 15 per cent.

**The demands of the American people, even in
periods of depression, are so enormous that they stag-
ucr the imagination. What we call prosperity would
;<])]iear to be the extra 10 or 15 per cent, demand above
that of a period of depression.

** Therefore, if the American people in a period
of depression could by any sudden change in think-
ing be induced to buy 10 or 15 per cent, more, we would
!'(»rthwith enter a period of prosperity automatically.
< )n the other hand, if the American people in a period
of ordinary prosperity should begin to buy 10 or 15
per cent, less, we would have a period of depression
automatically."

In reviewing the business histon- of presidential

N oars during the last half century, Congressman Davey

\ rites: '^Business was bad in the last half of 1920—

es, that was a presidential year— but business became

orse and worse after the election and reached its low-

st level about the middle of 1921. There was a very

low recoverv from that time until the spnng of 1922

»»)esn't this 'seem, then, that it was not the election of

'.>20 that caused bad business, because conditions be-

inio worse after the election? That depression was

lie to underlying economic causes.

"The vear 1916 was also a presidential one. The
lart shows that in that year business was Iwtween
'I and 20 per cent. al>ove nomial. Why did we have
■rosperitv in 1916? Simply l)ecause the demands ot
tlio war were so insistent and widespread that even
blind man could see it. Everybody forgot al>out the
•tVrt on business of a presidential year, and we pros-
red during that year b^^cause the economic condi-
ons were right.

-We had an election in 1912. In the 1>1>'C^^^^^"'^
ear business was a little l>elow normal, but in 191-
lusiness ran from 5 to 10 per cent, above normal.

Hi

Go back then to 1908, which was also a presi-
dential year. In the fall of 1907 we had, as most of us
recall, bad times which continued until about the mid-
dle of 1908, when business started on the upgrade
again. It started up several months before the elec-
tion.

"There had been depression in the latter half of

1903, and then followed the election year of 1904, dur-
ing which business was generally on the up-grade, al-
though there was a slight reaction about the middle of

1904. It did not go back as far as the depression of
1903, and it continued steadily and rapidly upward
from the middle of 1904 for a period of about three
years. In other words business in 1904 apparently
ignored the election altogether.

"Then we came to the presidential year of 1900.
In the beginning of that year business was above
normal. It continued steadily but moderately down-
ward to about 5 per cent, below normal the first of
1901, and then moved up to about 5 per cent, above
normal bv the middle of that vear. The trend of busi-
ness in 1900 apparently proceeded without the slight-
est regard for the election.

"In 1896 the business interests of the country
were more or less alarmed by the free silver campaign
and this probably had some direct bearing upon the
volume of business, because there was a slight upward
tendency which followed immediately after the election
of that vear.

"According to the chart, business had slumped to
below noi-mal by the fall of 1896. Although there was
a slight upward tendency after the election of that
year, business was still about 12 or 13 per cent, below
normal bv the middle of 1897, and continued below
normal until the beginning of 1899.

"We go; back four years more and the chart
shows the business of 1892, another presidential year,
running about 10 per cent, above normal, and it con-
tinued about 10 per cent, above normal until the mid-
dle of 1893.

"The year 1888 began a little below nonnal. By
June of that year it was about 8 per cent, below nor-
mal. From that point it moved steadily upward un-
til it reached about 8 per cent, above normal near the
'end of the year. In other words, the business move-
ment seemed to ignore the presidential election com-
pletely.

"In the year 1884 there is an interesting situa-
tion. Business had started downward the latter part
of 1883. By the beginning of 1884 it was 10 per cent.
1 elow normal, but it came back a little up until the mid-
dle of the year, and then continued steadily downward
until it reached nearly 20 per cent, below normal by
tlie middle of 1885. The downward trend of 1884
continued.

"In 1880 business was approximately 10 per cent,
alove nonnal. It receded very slightly from this high
iioint up to about the middle of the year, and went up
sliiihtlv after the first of the following year, but the
business of the year 1880 was all above normal and
a ve raffed about 10 per cent, above.

"With the exception of the unprecedented year of
1!)20, there have been five presidential years since 1880
when business was above normal and five presidential
\ ( ars when business was below nonnal. In all of these
subin rmal vears excei)t 1896 the business trend con-
tinued upward or downiward right through the period

nt' the (dection. , , , i

•'Business in the vear 1924 may be 1>elow normal;
but if s(», it will not be liecause a President is to be
(lected. It might be a year of real prospenty, but
not because it is presidential year."'

>»

May, 15, 1924.

10

44th year

THE TOBACCO WORLD

May 15, 1924.

THE TOBACCO WORLD

44th year

11

WHAT ARE YOUR VIEWS ON CO-OPERATIVE
ADVERTISING TO BOOST THE CIGAR

BUSINESS?

To the Cigar Trade:

While the responses thus far received to our cir-
cular letter of the twenty-fifth of April \nth respect to
Co-operative Advertising to promote the cigar busi-
ness are, with but few exceptions highly tavorable
for the inauguration of a Co-operative Advertising
campaign, they are wholly insufficient in number as
well as°in volume of business represented to warrant
the undertaking of such task. . i , x^

Approximately 2000 copies of our circular letter
of April 25th have been mailed to cigar manufactur-
ers, cigar leaf concerns, machine companies, box mak-
ers', lithographers and others, and it is indeed ex-
tremely disappointing that less than fifty responses
have been received.

Briefly if you have not the circular before you,
we have asked for an expression of views of the trade
on the question as to whether or not cigar manufac-
turers would be willing to tax themselves annually
for a period of several years to the extent of five or
ten cents per thousand cigars sold, while allied con-
cerns should likewise tax themselves in fair propor-
tions towards the establishment of a fund for the pur-
pose of carrying on Co-operative Advertising to in-
crease the popularity of cigar smoking.

Undoubtedly everyone of the recipients of our
circular letter is deeply interested in the welfare of
the ci^ar business and everyone is perhaps wonder-
ing whv nothiim: is being done to provide a co-opera-
tive stimulus for the cigar business; yet, our simple
request for a mere expression of opinion for the en-
lightenment of our Committee remains unanswered
by over 95 per cent, of the concerns addressed by us.
Obviously no association or committee can un-
dertake a Co-operative Advertising task without the
whole-hearted support of at least a substantial por-
tion of the industry. Nor can any country-wide ac-
tivities be planned or carried on w^ithout such co-op-
eration, and since it is hardly possible to ascertain
the attitude of the trade in any other w^ay than by^
what may be called a referendum, the very paucity
of responses received is extremely discouraging.

Hence this follow up letter to further urge those
who are interested in the welfare of the cigar busi-
ness and who have not already responded to our cir-
cular letter of April 25th to favor us with a frank
expression of their views, whether one w^ay or the
other, in order that we might have the necessary in-
formation for the planning of appropriate activities
to further the interest of the cigar business.

And again we must say that such responses are
in no way binding and are considered merely tenta-
tive for the proper guidance and enlightenment of
our Committee.

Tobacco Merchants Association of the
United States.

LEVENTRITT RESIGNS FROM MANUS, MULLER

& COMPANY

It is announced that Leo Leventritt has resigned
from the leaf tobacco importing firm of Manus, Muller
& Companv as a result of a change in policy of that
house. .Mr. Leventritt has held an important execu-
tive position in the firm for about a year and a half
and w^as engaged in the practice of law prior to that
time. He has had many offers since it became known
he w-ould resign from Manus, ;Muller & Company, but
he has not announced what his plans for the future are.

OUR DETROIT LETTER
Our Detroit letter is omitted in this issue on ac-
count of sickness in the family of our Detroit cor-
respondent.

"UREA"— IDEAL FERTILIZER FOR TOBACCO MAY
BE MADE AT MUSCLE SHOALS

Urea, the new nitrogenous fertilizer, w^hich the
Union Carbide Company proposes to produce at Ni-
trate Plant No. 2 if their offer to lease Muscle Shoals
is accepted by the Government has been tested during
the past four years by at least three different bureaus
in the United States Department of Agriculture and
by the New Jersey State Agricultural Experiment
Station, according to statements by officials who con-
ducted the tests.

In every case the conclusions reached agree ni
the main with the statement summarizing the experi-
ments conducted by the Fixed Nitrogen Research Lab-
oratory in conjunction with the Bureau of Plant In-
dustry, both of the Department of Agriculture, that
''Urea seemed to be as readily available as sodium ni-
trate and equally as good in all respects as any other
material used. Since Urea is an excellent material
physicallv and leaves neither a basic nor an acid resi-
due in the soil it should prove to be an almost ideal ni-
trogen carrier for all types of soils."

Good for Tobacco

The effect of urea on tobacco was the subject of
the tests made by Dr. W. W. Gamer of the Tobacco
Investigation Division of the Department of Agricul-
ture. **Urea was found to be as good as any fertilizer
used and developed no objectionable features/' Dr.
Grarner said. ** Although w^e experimented with only
one kind of tobacco and limited our efforts to Southern
Maryland I am convinced that it w ould produce good
results with almost any kind of tobacco. Our product
with Urea was of excellent quality, which is very im-
portant in the case of tobacco.'*

LORILLARD RIGHT TO "BEECH-NUT" UPHELD

Of intense interest to the cigar and tobacco indiis-
trv is the opinion handed down on :Nray 7th by Jiidue
Lvnch in the United States District Court of New Jer-
sey covering the controversy between the Beech -N tit
Packing Companv and the P. liorillard Company over
the use of the word ^^Beech-Xut'* for smoking tobacco
and cigarettes. Judge Lvnch stated that there shoiiM
be a dismissal of the bill against the P. Lorillard Com-
T) 1 n V

judge Lvnch points out in his decision that tra(1<-
marks are valuable. The P. Lorillard Company nc^
nuired the '^Beech-Nut'» title in 1911 when the Unit<<l
States Supreme Court dissolved the American Tobnn'.>
Companv. It was established that al>out 189/ W
IFarrv Weissinger Tobacco Company, of Kentucky,
adopted the title '^Beechnut/' and bv various tnu <-
fors finally became the property of the P. Lorillji'i

Companv. _ , . ^

The plaintiff, the Beech-Nut Packing Compnr.M
failed to establish abandonment of the title merely ' • -
cause the hvphen was added and the label chant -i
in 1915 when a scrap tobacco under that brand naiji'
was introduced. Judge Lynch admits the right ot -
owner of a ti'ade name to redecorate or change a Ui' •
and since there was no attempt to imitate the hilK' ' >•'
the Beech-Nut Packing Companv there was no ah^ '^
donment of the trade name itself simply through • '^
addition of a hyphen. . , , ; .

The decision states that each Party has a r^P\
the use of the name, "Beech-Nnt,- for its distinrf n«
products. This covers both t<»bacco and cigarettes.

News From Congress

^ 'AND

Federal

Departments

Senate Passes New Revenue Bill Without Making Any
Changes in Tobacco Taxes

Washington, D. C.
HE present tobacco? taxes ^nll continue un-
changed, the Senate on May 9 having passed
the revenue bill \vithout making any changes
in those provisions dealing with rates on
cigars, cigarettes or tobacco.

Several changes of a minor nature, one provid-
ing for two additional sizes of cigar packages, were
made in the measure, but, on the whole, the tobacco
industry will be affected only by the changes in the
income, corporation and other general levies.

The passage of the measure through Congress
has been watched by the tobacco industry with a fear-
ful eye, principally because of the sudden effort made
in the House to increase by $1 per thousand the tax
on cigarettes. That tax, through the efforts of the
Tobacco Merchants Association, was defeated but
threw a decided scare into the industry, which felt that
cigarettes already were paying all the tax they could
bear.

The bill now goes to a conference committee, where
the differences between the House and the Senate will
lie smoothed out. It will then be returned, with a con-
ference report of explanation, to the tw^o Houses for
adoption, after which it will be sent to the President
for approval. It is expected that no great time will
be required to get the bill through the conference com-
mittee whose w*ork, perhaps, will be hastened by the
desire of Congress to adjourn as early in June as pos-
^^ible.

Fight for "Free Ports" is Making Progress

Washington, D. C.

A favorable report has been made by the Senate
'ommerce committee on the bill providing foreign trade
zones (free ports) in the United States for the purpose
of encouraging the manufacture here for export of
v^ommodities made with imported materials.

Legislation of this nature has been sought from
lime to time since 1894, but has always failed to get
'lirough Congress. It is not likely that the present bill
vill pass at this session, but it may be taken up and
?\dvanced next session. Under it, foreign and domes-
tie merchandise would be admitted to the free zone
vathout duty, for manufacture and export. The free
'/one would supplant the drawback, acknowledged to
^'' a cumbersome method of dealing with this branch
of industry-, and would also stimulate the growih of
' .11- transsliip])ing business.

In its report, the committee declares that the es-
tablishment of foreign trade zones will not affect the
principle or policy of protection to American industry

From our Washington Bureau 622Aibee Building

and labor, but will aid in better earning out that pol-
icy ; will encourage the investment of American capital
in new industries ; will employ American labor in w^ork
and enterprise now carried on in foreign countries;
will develop American business in foreign markets and
foreign trades; will build up centers in the United
States for the distribution of merchandise throughout
the world; and will aid in the development and main-
tenance of an American merchant marine.

Postal Rates Not Likely to Be Increased During Present

Session of Congress

It is not expected that any action will be taken dur-
ing the present session of Congress toward increasing
parcel post and other rates. This feature has been
eliminated from the bill providing increased compen-
sation for postal employees, of which it originally was
a part. A new bill will be prepared to provide for in-
creased postage rates.

The proposals for increasing rates have been
under consideration by a sub-committee of the House
post office committee and the matter has not yet come
l>efore the full coromittee as a concrete proposition.
The Post Office Department has been asked to furnish
certain information on which the new rates can be
based, but it is not expected that this data will be re-
ceived in time to permit the committee to do much
with the legislation before the end of the session.

Several members of the committee are strongly in
favor of increasing the parcel post, insurance and other
rates, but sentiment differs as to the extent of such
increases. One of the strongest supporters of in-
crease<l rates is Representative Kelly of Pennsylvania,
who has given the subject considerable study. It has
l>een pointed out by him that the increases sought by
the Post Office Department would not advanc-e rates so
greatly as to give the express companies any advan-
laii-e. In fact, the increase would not run more than
live cents on any parcel, and w^hile this w^ould be a
very high percentage on parcels weighing one or two
pouiKls and moving but short distances, it would be
liardly noticeable on hea\y, long-distance shipments.

Hearing of Interchangeable Mileage Case Again

Postponed

Postponement of the hearings on the question of
iiitenliaiigeahle mileage, which were to have begun on
.luiU' 4, has Ix^en announced by the Interstate Com-
inciTc Commission. The new date for the hearings
will bo fixed later.

That the hearings now will not be held until Sep-
tcnihcr or October is indicated by the commission's

(Continued on Page 19)

1

I

12

44th year

THE TOBACCO WORLD

May 15, 19:>4.

May, 15, 1924.

Say You Saw It in The Tobacco Wobld

44th year

13

^^'^^^^:k9

CIGARS !

Business Building

By a Trained Business Man AHe

Advertiser

WRITTEN ESPECIALLY FOR THE TOBWXO WORLD 8YA.ER

ALL BISNTS MStHVf 0

.\

V

0

OME years ago John Wanamaker create a
new department in his huge store, and he
placed a friend of mine at its head. He told
my friend to obtain plans and specifications
for showcases and counters and submit the plans, to-
gether with the calculated costs. My friend did so, ob-
taining figures in oak, and, with considerable hesita-
tion, the figures in mahogany.

Wanamaker studied them carefully, made a tew
suggestions and said, '* Rosewood looks nicer than
these other woods, did you get the figures on \iV'
**No,'' said my friend, ** Rosewood is so costly i

hadn't the nerve.'' ^^ e .x.

**Get the figures," said John, and in spite of the
great cost rosewood was installed.

Stop reading right here, kindly. Go out and look
in your show window, and then come in and look criti-
caUy over your store fixtures.

How do they impress yon!

Honest Injun, how do they?

Are they spio and span, and high grade, and
elassvf Do thev speak right out and say: **This store
is the store of a high grade, ambitious, particular and
successful business man? You can judge him, and
judge his goods bv us fixtures. And you can be abso-
lutelv sure that his goods are high grade, unadulter-
ated,' fresh, new, clean, dependable and one hundred
per cent, satisfactory'. "

Think it over.

Cj3 Cj) Ct3

The world is full of day dreamers, and you'll find
them, even in cigar stores. Some of them are bosses
and some of them are clerks.

The world— the great, ignorant, thoughtless
^orld—points the finger of scorn at dreamers, and
savs, with tongue in cheek, ^'They're nothing but
dreamers; they'll never amount to anything." But
the world is often wrong, Ix'lieve me.

For all great men, and all successful men, were
once dieameis. What diiferentiated them from the
herd was, that after dreaming. They Set to Work to
Make Their Dreams Come True.

I encourage vou to be a dreamer, therefore. Dream
about building a' successful Business, and at the same
time building a successful Man.

But for the love of Mike don't stop with the dream-
ing. Get busy, get discontented, get ambitious, get im-
patient, get dissatisfied, get to work, and with all your
getting get the high resolve to make your dreams oome
true. Then go to it. And stick to it. Stick to it year
in and year out ; yea, all your life, till the cows come
home, till the bell rings, till you go into a bigger,
brighter and better world.

There you have a plan mapped out for your life,
me boy, a plan w^orthy of you, worthy of any man, no
matter how big, or talented, or great he may be. Fol-
low the plan. Stick to the speoSoations, and men will
be proud to say, **He's a friend of mine."

Cj] Ct3 Cj3

Yes, I'm going to confess that I am a trifle daffy
on two or three subjects. I say this right out loud
believing you will not think any the less of me for it.
In fact it is one of the little streaks of human nature
to like those chaps who have a few small amiable weak-
nesses. Makes them more human, you know, more
likeable, more sociable, more like ourselves.

One of my daffy subjects is my liking for slogans.
I just love good slogans; could eat 'em every meal for

a whole year.

Here's an account of a man started a grocery on
one thousand dollars capital. Now he's doing a big
business and has money in two banks. He has about
as nifty a slogan as I ever heard: ** Tuenovees Instead
OF Leftovers." Ain't that a dandy? It will make
anvbody rich that will follow it. ^^ , ^ .„ x i. •*
' Why don't you swipe it? Nobody will take it
awav from you, or sue you for petit larceny. And it
it don't make your business more profitable I will hand
vou a big red apple on presentation of proof accom-
panied by affidavits that it didn't help you nary a bit.

Cj] Cj3 Ct3

I read in a technical report that the production o£
cigarettes for the first quarter of this year were 10 per
((lit. greater than a corresponding time last year, aiul
40 per cent, greater than the year before.

This is highlv gratifying to the cigar dealer if it
is not at the expense of other lines, particularly cigar^^.

But if it denotes a shift of popular favor from
one line of smokes to another it does not fill us witU
bursting enthusiasm.

The cigar is a he-man's smoke. It is dignified,
substantial, appropriate. It chords with the solid-
looking appearance of a real man. It would be a loss
and a shame to see it pushed out by the cigarette. ^

The dgarette, on the other hand, is appropriate
for downv-Upped youth, with its lightness, its shallov -
ness, its shif tlessness and such characteristics.

The trade should go ahead and supply cigarettes
as called for, but their influence, suggestions and advei -
tising should be largely in the direction of dgars. x-
is not only good business, but patriotism.

{Continued on Page 20)

A REAL SERVICE

jV/TANUFACTURERS of Good
Cigars cannot afford to deny their
merchandise the benefits of all the valu-
able attributes possessed by SPANISH
CEDAR — concededly the most prefer-
able container material.

The SPANISH CEDAR CIGAR BOX

is more than just a package medium.
It somehow dissolves all rough raw
and rank fermentation in tobacco, and
infuses cigars with its mild characteristic
fragrance which is virtually indispensable
to every blend.

Che "Package Problem", often a cause
of despair to producers of high quality
delicate merchandise, is completely and
perfectly solved for the manufacturer of
fine cigars who uses SPANISH CEDAR
BOXES.

After all
= J^Mthmg satisfies like^
a good cigar

14

44th year

THE TOBACCO WORLD

May 15, 1924.

CONGRESSMAN ABERNETHY REAL CHAMPION,

North Carolina, her industries, her fair women—
and her tobacco— were ^'modestly" discussed m the
House of Representatives recently by Congressmau
Abernethy of that State. Discussing the history ot
the State and its tremendous growth, Mr. Abernetliy
inf oimed his colleagues of the number of industries m
which the largest plant in the world was located m
North Carolina and gave them a few statistics regard-
ing production, among others that the State leads the
world in the manufacture of tobacco, consuming one-
fourth of all the tobacco used in manufacture m the
entire countiy, pays one-fourth of all the tobacco taxes,
and manufactures more cigarettes than any otiiei
State.

Running out of adjectives, the North Carolina
Congressman quoted from the expressions oi others
reo-ardins? North Carolina products, and after dwelling
up^on the luscious North Carolina apple, the luxunous
North Carolina towel and other commodities quoted
the following from a recent speech of C. A. W ebb, ot
Asheville :

**If all the chewing tobacco manufactured in one
vear in North Carolina were made into one big, succu-
lent plug, and a man standing on the top ot Mount
Mitchell bit a chew from its thick corner, his voracious
chin would drop so far that it would break the back ot
a somnolent shark at the profoundest bottom of the
Gulf of Mexico, while his anticipative mustache, stand-
ing out like the quills of a fretful porcupine, would
make the silk-clad ankles of the flapprs on ^ew Jer-
sey's northermost verandas shnnkingly suspect the
sting and bite of a new and unconquerable mosquito.

The imaginative Mr. Webb also had the following
modest sentence to relate regarding the North Caro-
lina cigarette:

*af all the cigarettes manufactured in North Caro-
lina in one year were rolled into one great, long ciga-
rette, a young sport leaning nonchalantly against the
South Pole would light it with the everlasting fire m
the tail of HaUev's s\\ift and restless comet, iise the
starry dipper as Us ash tray, blow smoke rings which,
unbroken bv all the hurricanes which lash the seven
seas, would^hide the circles around Saturn for a thou-
sand vears, and with the immeasurable inferno ot its
stub blot out and usurp the glowing fame and place ot
the hitherto quenchless morning star.'*

Hats off to North Carolina. With men who can
talk like that in prohibition days, is it any wonder we
walk a mile for a ** Camel''!

BILL INTRODUCED TO PROHIBIT SOLtCTri^
CAMPAIGN FUNDS FROM CORPORATIONS

Political parties would be prohibited from seeking
or accepting campaign contributions from corpom-
tions, and corporations would be forbidden to make
such c(»ntributi(ais, in the case of congressional or
presidential campaigns, under the lonns ot a bill which
has been introduced in the House of Kei)resentatives by
Congressman Christopherson, of South Dakota. Any
person giving or receiving contributions in violation ot
the proposed law w^ould be deemed guilty of a felony
and, upon conviction thereof, punished by a fine of not
to exceed $1000, or imprisonment for not to exceed one
year, or both.

ANTWERP TOBACCO MARKET IN JANUARY AND

FEBRUARY
Consul-General H. S. Fullerton, Antwerp, Belgium

Sales of leaf tobacco on the Antwerp market dur-
ing January and February of this year were large.
Kentucky fired and air-cured, as well as ordinary Ken-
tucky lug tobaccos, were in demand. Tobaccos from
Paraguay, Colombia, and San Domingo were also pop-
ular. Some speculation was noticeable.

Imports of leaf tobacco during January totaled
31,664 bales, 2884 hogsheads, 2317 packages, and 550
seroons. Of the baled tobacco, 40 per cent, came from
Brazil, 25 per cent, from the Netherlands, 10 per cent,
each from Germany and the Near East, and 3 per cent,
from England, while the United States shipped only
284 bales. However, the United States supplied 61
per cent, of the total number of packages imported,
100 per cent, of the hogsheads, and 99 per cent, of the

seroons. ^ a i i

Imports of leaf tobacco during February totaled
19,585 bales, 4549 packages, 508 hogsheads, and 1070
seroons. Of the total baled tobacco, Bulgaria and
Greece supplied 36 per cent., Algeria and Brazil each
16 per cent., the Netherlands 10 per cent., and Manila
5 per cent. Only 144 bales of American tobacco were
imported. Of the total number of imported packages,
75 per cent, came from England, while 100 per cent, of
the hogsheads were shipped from the United States,
and 100 per cent, of the seroons from Germany.

Prices everyw^here increased because of the depre-
ciation of the Belgian exchange. A decUne in prices
is expected, however, as the result of the enormous in-
crease in production in the Balkans.

Considerable quantities went to German account,
while Belgian buying was less active owing to the
elevation of prices and the reduced purchasing power
of the manufacturers.

LOAN TO TOBACCO MONOPOLY OF POLAND
Commercial Attache Leighton W. Rogers, Warsaw
The loan of 400,000,000 lire, which was extended by
the Banca Commercial^ Italiana to Poland and secured
by a portion of the property and profits of the Fohsli
Tobacco Monopolv, does not include the possibility ot
American firms securing a share in the tobacco monop-
oly of Poland. In addition to the favorable rate ot
interest which the Italian syndicate obtained on this
loan, which will ^'ield almost 8 per cent., an obligation
from Poland was secured by the syndicate to sell to tlie
Polish Tobacco Monopoly 2,000,000 kilos of Italian
cigarette tobacco annually.

CHEAP VIRGINIA TOBACCO IN DEMAND IN

BREMEN

Imports of tobacco into Bremen during t'^^i^}"/-'
totaled 22,810 bales, 630 cases, and 3276 barrels, t itt;. -
nine per cent of the baled tobacco came from Brazil,
13 per cent, from Java and Sumatra, 9 per cent, from
Santo Domingo, and 5 per cent, from Turkey

The 630 cases imported were of the seed-leat ^J -
rictv, while the barrel shipments consisted of Amencpu
tobacco, m per cent, of which was Virginia and the vv-
iiiaiiider Kentucky, Maryland, and Ohio tobaccos.

■ ^

Ike Steiner, genial member of the fiiin of A^in.
Stoiner, Sons & Company, Xew York hthographei^,
paid Philadelphia a visit last week. We hear that i-
is a golf enthusiast but you'll have to see Nelson Hu ^i
or Elmer Jarrett for the score.

^i<^

T/ ■*^i^

\*

l^i^x^

Perfecw
2 for 25c

R>

(v4 comfy cVvaif-

<ar—

WIDE AWAKE

dealers place HARVESTER

Cigars right in front of the show'Case

where the best sellers are usually kept

THINK IT OVER

^^.

.'•• ,-nuetvce »

ioflo'

good CIS ^^

a

Record
Breaker

,' Vj

V

T

n.1

'^'^:**-*'

i'

' CONSOLIDATED
f ClGAPv COPsPORATlON

'k Hechscht'f Bidg ^ih Aue aiSlth St.

qA good cigar is one

thing a better cigar

is another.

• . . • it is a better cigar,
better made. It is a rare
blend of selected import-
ed tobaccos covered with
shadc'grown wrapper . . .
a delightful combination!

Consolidated

ClQAR.
^ 'POR.ATION

I

u

44tli year

Say Yon Saw It in The Tobacco World

May 15, 1924.

^[ay, 15, 1924.

Say You Saw It in The Tobacco World

44th year

17

MUR

The Cigar of Excellence

Mr. Dealer:

Displaying and featuring Muriel
Cigars help you make new friends.
Those new friends help you
make others. All of them help
increase your business and make
more money.

''// taies a Muriel
to match a MurieT'

Made by
P. LORILLARD COMPANY

Estahlished in 1760

"HOOK UP'* YOUR BRANDS
WITH NEW TRADE

BY PACKING YOUR CIGARS
IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor Cigar Box Co.

WINDSOR

PENNA.

MERIT AS COMMERCIAL COMPANY FORMED
The Moritas Commercial Company has been
foi-med to take over the husiness conducted by the
Manihi Commercial Company, Incorporated. Head-
quarters are at 11 Water Street, New York, with Karl
Nesslin^i^^er as president. The new company also act«
as agent for the La Y'ebana Company, Incorporated.

INTRODUCING NEW SIZE OF "BLACKSTONE"

Waitt k Bond, manufacturers of the **Blackstone"
pigar, Newark, N. J., are introducing a new size of
that brand. It is a perfeoto shape, retailing at 2 for
25 cents.

CIGAR STORE SERVICE THEY CAN SEE

Telling the Work for Them They Can Appreciate, Thereby

Avoiding Use of Weasel Word

By M. B. Ainsworth

** Service" has become one of the weasel words of

business and if not used carefully by tobacco dealers it

can become a joke. As one writer said m the Literary

Review !

' ' The play on ' Service' is being done to an ignomin-
ious death by 'the butoher, the baker and the candle-
stick maker.' " . .

What is service, anyway! "Every organization
inogresses in direct ratio to the amount and character
■)f senice it renders," wrote Roy Dickinson in Pr„if-
er's Ink "but service is an intangible thing to visual-
ize to a larger number of people. It means one thing
to one person and a totally different thing to another

In discussing a Congressional report that rortj -
nine cents of the consumer's dollar goes to what is
known as service, the San Franctico Journal said:

"Service is an elastic t«rm that covers modciii
delivery svstems, telephone orders, credit departments,
fancv packages, welfare work, and a number of new-
fangled notions listed under /overhead ' Service is
that department of human activity that has to do with
the machinery of distribution, including the processes
that reach from raw material to the finished product
6n the table or the back." .

One of the best definitions given was by a writer
in The Chicago Journal of Commerce: .

"Service is the source of all profits in business.
Without ser\'ice there can be no business because busi^
ness is itself a service, defmed in the Encyc oped.a of
Religion and Ethics as 'the systematic attention lo
those affairs by which the necessaries and comforts ot
life are obtained and by which social organization is

'"''Tn tteresting explanation was offered by Fred-
erick J. Haskin, a AVashington writer for hundreds of
newspapeM^:^ .^ ^^^ ^^^^ ^^.^^ characterizes the
spirit of American business today, that word is 'sen-
ice. • For the last ten years service has been the watc -
word and guiding star of a large part of the hum.m
activity in^e United States. In the old days peup le
used to be content with doing a sober day's woik n
[he old accustomed ways. Then somebody discoyo .■
that the winner in business was the man who &?;«";•,
customers a better appearing product, or made it n •
oonvcniont for them to buy from liim or «' '^^ " ,'
to their comfort and pleasure than did h;s comp ti •.
At that moment the modem American idea ot sci.. ,

"'"" The' word service has been so abused that tobac
dealers might take a tip from the Chicago can,h s. ..
which advertiswl that it would "give you a fc« ' •,',^
of the meaning of that much abused ''O'-f;. «X wha
The candy store then went on to state spocificall> ur».

service would be performed. . „tus,.« ft- 1

And bear in mind that service is somet hmff « t
<an Ik- legitimately included in the cost, Prol.s
Stewart P. Sherman, noted essayist says:

"Service does not cease to be service ^he" 't ". .^^
munerated. On the contrary, the ^^ori^, as '*, ^r •
iriser, will steadily insist on rewarding more an. i.
r.ll who know how to provide what it ^a^Js. . _

Furthermore, who bends W«J"l/t'^f«*V sooner *
ing the health and pleasurable life of men, sooner _
later, will find in his work whatever it is, sometl. ig

{Continued on Page 18)

n

1

Cinco is as standard

as **roast beef, medium''

LMOST any time of day that you
go into a restaurant, you'll find a
great many of the patrons enjoying
"roast beef, medium".

Like as not, you'll order it yourself.
You may spend a lot of time studying the
French names on the menu — but when
the waiter brings his pencil into action,
it's an even chance you'll say: "roast beef,
medium".

If it's your first visit to that particular
restaurant, the likelihood of your choosing
this dependable food is greatly increased.

Why is this so?

It's because you don't have to guess
about roast beef. You KNOW you'll
get your money's worth and enjoy your
meal. It's standard the country over.

Same way with smokers. You'll hear
a lot of discussion about fancy shapes
and rare blends — but when it gets down
to brass tacks, the average smoker picks
Cinco. He KNOWS he'll get smoking
pleasure and good value.

It's only natiiral, though, that Cinco
should occupy this place in the apprecia-
tion of smokers. The Eisenlohrs have
made BILLIONS of cigars since they
started business more than 73 years ago.
They learned, long ago, to cut out frills
and concentrate on quality.

Cinco quality — backed by Cinco
national advertising— full pages in color
in The Saturday Evening Post every four
weeks — constitute a powerful asset for
the distributor.

OTTO EISENLOHR CBl BROS., Inc

PHILADELPHIA

Cigar Manufacturers for Seventy-three Years

18

44th year

THE TOBACCO WORLD

May 15, 1924.

May, 15, 1924.

THE TOBACCO WORLD

44th year

19

I

CIGAR STORE SERVICE THEY CAN SEE
{Continued from Page 10)
of the peace and satisfaction of religious devotion.

** to save a man from death, or even to

make hiiii ecstatically happy once or twice, is a small
service compared with making him conafortable and
contented and ci\dlized every day of his life.*'

How Hickey Brothers, of Davenport, la., make it
plain to the tobacco users just what they mean by serv-

ice I

** Twenty-two Years of Service"

From Hickey Brothers to Y^ou

Free Services Like These

Make Hickey Brothers a ** Stop-In" Place for

Everybody

To those who may not understand and appreciate

the full scope of our Free services we list them here s

1. Men's Rest Rooms— immaculately kept, witn
everv detail for vour convenience oared for.

2. Free Telephone Service— that enables you to
call any place in the Tri-cities witliout charge.

3. Standard Time. Stop in or call us for the ex-
act time. ^ , 1 «^

4. Information Bureau. Our salespeople are

trained and equipped to give you or get for you a^
information you may require.

5. Street Car Tickets. Without extra charge you
can secure your street car tickets here.

6. Free Ice Cold Drinking Water.

These are but a few. They are representative.
For daily many incidental things come to our atten-
tion whereby we may be of sen^ice to our patrons.

This Service is for You. We invite and urge
that you use it.

Hickey Brothers
CiGAB Stores

WJurc Thi'if Never Forget to Say ''Thank You

Xumber 75 of a Series of Facts and Figures

About Hickey Brothers

From Hickev Brothers to You

$500,1)00 in Pav Chocks Cashed in Hickey

Brothers Stores the first three months

in 1924.
More than 20,000 individual pay checks, amount-
ing to over Five IlrNURKD Thou;^and Dollars, wore
cashed in our stores from January 1st to April Ist,

1924

" With the oxwption of the banks of Davenport no
individual concern we know of is equipped to offer tins

SeiTice. ^ , ,

And we do it without any extra cost to you ^^ll.•^

soever. . . i m ♦ •< ;«

We believe this Service is ap])reciated. that it i^

constantlv making new and better friends for Hie

Hickev Brothers' Stores. ^

It is but one of the many ways in which we ..io

seeking to servo our patrons. And that are maki i|^

us, not merely a group of fine cigar stores, but ni

institution that renders a Service far an<l beyond "t

selling of quality merchandise.

Visit one of our stores tomorrow ami learn o

know us better.

Hickey Bhotiiers

CioAR Stores , .

Where Thet/ Never Forget to Sag ''Thank Ion

''Twenty-three Years of^rvice*'

UNITED CHANGES STOCK VALUE

Papers have been filed with the Secretary of State
in Now Jersev bv the United Cigar Stores U.nipj^T'
changing the par value of their stock from flOU to ^^ •

News from Congress

{Continued from Page 11)

announcement that all parties desiring to submit evi-
dence should do so before August 15 and that rebuttal
exhibits must be offered before September 1.

Senator Harris of Georgia, who has been promi-
nent in Congress in fighting for the issuance of inter-
changeable mileage books, has asked the commission to
explain the reason for the postponement, pointing out
that this matter has now been pending for some two
years and expressing the opinion that hearings should
])e held and the case closed wdth the least possible de-
lav.

Investigator Recommends Abolishing Pullman Surcharge

Discontinuance of the surcharges collected for
Pullman and similar accommodations is recommended
in a report to the Interstate Commerce Commission by
the examiner who has been investigating this subject
on a plea for relief submitted by a number of trav-
elers ' and other business organizations. The Pullman
surcharge was established in August, 1920, and added
50 per cent, to the amount charged for the space oc-
cupied by the passenger, the additional money going
to the railroads to meet an increase in wages.

The report sets forth that, considering that the
railroads are saved the capital invested in Pullman
equipment and other facilities necessary to maintain
the cars, and that most railroads are receiving sub-
stantial pajTnents out of the charges collected for the
Pullman service proper, it is believed that the time
has come when the commission may well eliminate the
charge.

Arguments in the case will be heard by the com-
mission before a formal decision is rendered.

Bill Introduced to Safeguard Depositors in National Banks

Tobacco merchants and others who deposit their
funds in national banks would be safeguarded against
loss, under the terms of a bill which has just been in-
troduced in the House of Representatives by Congress-
nian Doyle, of Illinois, which would require all such
hanks to file with the treasurer of the United States a
surety bond, with an approved surety company as
surety thereon, for the full amount of all deposits.

Adoption of this measure would make impossible
any losses to depositors through the failure of a na-
tional bank, since the treasurer at all times would have
a l>ond for a sum sufficient to pay all depositors in full.
It is declared by Representative Doyle that at the pres-
ti;t time, in some sections of the countiy, there is a lack
of confidence in the banks which is making possible the
fleecing of the public by confidence men who urge their
^tficks as a safe investment. This feeling would be
j^i.cceeded by one of security if the depositor was as-
sured that his money was safe in the bank.

Anendment Proposed to Exempt From Afl fttcdttie Taxes

Single Persons Making Under $2000 and Married

Persons Making Under $3000

Amendment of the revenue law so as to exempt
tium all income taxes single persons whose net incomes
do not exceed $2000 per annum and heads of families
arid married persons whose net incomes do not exceed
^•'''*'00, has been proposed by Senator Harris, of

The effect of this amendment would be to relieve
-,500,000 men and women, 57 per cent, of all the tax-
payers, from the payment of income taxes. These tax-
payers contribute individually but very little to the to-
tal income taxes collected. Senator Harris declares,
the^average return being $7.50 for a single person and
$3.75 for heads of families and married persons, while
the cost of collecting these taxes is about $6 for each
taxpayer. The total revenue derived from this class
of taxpayers by the Government is approximately
$18,000,000, and the loss of this revenue would be
largely offset by the great reduction in appropriations
for sahiries and other operating oxponses of the income
tax division of the Internal Revenue Bureau.

Senator Smoot Suggests Tightening of Restrictions as
Regards Licensing of Customhouse Brokers

Washington, D. C.

The tightening of the restrictions surrounding the
li( cnsiiiof of customhouse brokers is proposed by Sen-
ator Smoot, of Utah, who has announced that he will
make an effort to secure the adoption by Congress be-
fore adjournment of a bill requiring the examination
of not less than two officers or employees of any con-
cern desiring to secure a license after adoption of the
measure. The bill sponsored by Senator Smoot, how-
ever, will place no obstacles in the way of any person
desiring to transact business pertaining to his own
importations at any customliouse.

* * Under the present law, ' ' the Senator pointed out,
*4t is possible for men who are not qualified to act in
the capacity of customhouse broker to secure a license.
The result is that he gets into trouble not only im-
porters but exporters. Many times his advice is taken
when it is wrong and the importer or exporter, as the
case may be, is put to considerable unnecessary ex-
pense. It has developed also that in some instances
frauds have occurred and only recently it was devel-
oped that a man had secured a license in order to get
informatifui to give to other people, making trouble b^
tween importers.''

G

* >rgia.

Question of Trade Association Activities Reopened by

Secretary Hoover

The question of trade association activities, set-
tled in a veiy unsatisfactory way by former Attorney
General Daugherty, has been reopened by Secretary
of Commerce Hoover, who has held several conferences
with Attorney General Stone on the subject.

The former attorney general's decision that vital
statistics of industries can be gathered only on the re-
quest and on W\q authority of a governmental agency,
and distributed only through such an agency, was un-
satisfactory alike to the business men of the country
an<I tn Se{ I'etary IIoomt, who straiglitway ajinouneed
his intention of continuing the statistical work he had
inaugurated for a large number of industries.

The new attorney general h-^s not yet rendered his
decision, but it is understood th he is inclined to view
tlie activities of trade associations more leniently than
did his predecessor. It is believed that he will hold
that trade associations may, -vnthout violating the de-
cisions of the United States Supreme Court, gather,
eriii|iil(' and excliangre statistics, possibly under regu-
lations which would prohibit any use of such statis-
tics for purposes violating the anti-tnist or unfair-
competition laws.

m

44th year

Say You Saw It in The Tobacco World

May 15, 1924.

May, 15, 1924.

THE TOBACCO WORLD

44th year

21

► HAND made"

M

EVERY MAN'S SMOKE'

BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 3166

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe Domestic Filler -Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

MERCHANTS OCAR BOXCi

DALLASTOWN, PA.

..yMANUFMTURERS OF

CIGAR BOXES & CASES

D«ai«rs in Ub«to, Bands and Cddnss

CAPACITY 18,000 DAILY

We make them. Anything in Cadar, Venaar.

f^ f.y WT A We make them. Anythi

it it 8 W OOU- Redwood and IrtkiUtion

fff.y n* Wc have them. Let ut quota you on your

It it 8 r^riCC8 "•«•• Line up with a firet clau boxmakar

for your 1924 requirements.
WE SPECIALIZE IN BOITE NATURE BOXES
First Class Clrfar Boxes Guaranteed

flBembcts ot tbc InDustrs arc corOlallt) invitcD wbcn in
pbllaDclpbla to malie tbc officer o(

ZCbc Ztobacco HClorll)

tbctt bcaOquarteta, anO to mahc uec ot our ectvicce
in ani2 anO all waigg. for contcrcncce a private ottlcc
will be placeb at tbeir Mapoeal. it oeatrcO. "Rcmcmbet
tbe aDDrees, 230 Cbeetmit Street, pbilabelpbia, pa.

Uelepbonc, lon1bar^ 1768

(Continued from page 12)

Have you made a big mistake, committed some
egregious blunder, performed some grossly careless

act?

And did it almost cost you or your boss a large—a

very large — sum of money?

Well, forget it. Don't let it prey on your mind.
For if you are the right kind of a man it stamped it-
self so deeply on your brain that you will never repeat
it as long as you live.

Did you make two or three little mistakes today?
Or were you careless in several insignificant instances!
Or wereyou thoughtless in word or deed? And were
these slips so small that you have almost forgotten
them? Don't forget them! Don't!

Recall them, every one of them. Think of them
with sorrow and humiliation, with deep regret. Give
yourself a severe call-down for every one. Impress
them on your memory so deeply that you will never
forget them, never repeat them.

For if you don't succeed in life, either as a mer-
chant, or as a derk, it will be because of many little
mistakes, errors or indifferences, and not because of
two or three big blunders.

Remember that little mistakes, unrepented, wiU
become nest-eggs for many more little mistakes. And
many little mistakes will breed several big mistakes.
And these little ones, plus the big, will make a weight
too heavy for you to carry.

Life isn't made up of big things. If it were we
would all be heroes— or, we think we would be. Bui
life consists of an infinite number of little things. If
well performed, we are successful. If poorly done, wo
are a failure.

EFFECT OF GREEK EXPORT TAX ON UNITED

STATES TOBACCO PURCHASES

C. E. Dickerson, Jr., Clerk to Trade Commissioner,

Athens
The recent decision of the Greek Government to
lower the export tax on tobacco has improved the out-
look for the trade in this commodity with the United
States, but the action does not insure the complete ro-
establishment of the former commercial intercourse.
It is understood that during the last fifteen days Amer-
ican tobacco manufacturers have bought Bulgarian to-
bacco, in place of the Greek product, to the extent d
$3,000,000. " " " . ,

The Russians, who for twenty-five years have tnc i
to introduce their tobacco into the United States, hav3
finallv succeeded in their efforts, owing to the heaw
taxation of the Greek Government which is thus al?«^
negatively favoring the Bulgarian interests. Dunn.'
the past vear, importation of Bulgarian and Russia i
tobacco into America exceeded that of the precedm '"
year by 2,500,000 kilos.

LENNEN & MITCHELL TO DIRECT AMERICAN
TOBACCO COMPANY ADVERTISING

The American Tobacco Company has apppintc 1
the firm of Lennen & Mitchell, of New York City, l •
direct their advertising on **Pall Mall" cigarettes aiKi
their Humidor Sampler.

SUMATRA TOBACCO CROP
Vice-Consul Sydney B. Redecker, Medan

The tobacco crop produced in the Deli district dur-
ing 1923 and now in course of shipment has amounted
to approximately 205,000 to 207,000 bales of 80 kilos
each. The exact figures as to production are not yet
available. This is about 10,000 bales in excess of the
quantity (195,000 bales) stipulated in the 1923 restric-
tion agreement made by the Planters' Association rep-
resenting estates producing 95 per cent, of the total
Deli crop.

At a recent meeting in Amsterdam of the direc-
tors of the estates comprising the Planters' Associa-
tion, it was decided to ship the excess tobacco and place
it on the market during this year. The surplus quantity
consists chiefly of the lower grades of tobacco, whicii
it is believed can be marketed more advantageously in
the Orient than elsewhere. The bulk of the crop, how-
ever, is being shipped to the Netherlands for auction in
the usual maimer in the Amsterdam market. The de-
cision to sell the surplus crop is an exception to the
usual practice of the estates as provided by the restric-
tion agreement, which requires that any excess produc-
tion will be destroyed or otherwise witliheld from sale
during the year when the crop is disposed of.

The quality of the crop is reported to be higher
than usual as a result of good weather conditions. That
is to say, that the percentage of tbe iiner grades is
somewhat above the average. Usually the percentage of
the so-called ** American grades" is somewhere around
20 per cent, the total crop, but it is believed that of the
1923 crop probably more than 25 per cent, will consist
of the finer grades, for whidi the chief demand is
usually in the United States.

The Planters ' Association has recently agreed that
the 1924 Deli tobacco crop be restricted to 195,000 bales
Avith authorization to market an additional quantity, if
produced, not in excess of 10 per cent, of tins amount.
This will bring the total possible Deli tobacco produc-
tion for 1924 to 214,500 bales, an increase of 10 per
cent, over the amount stipulated in the original restric-
tion agreement for 1923.

NEW TURKISH MONOPOLY TO REPLACE THE

REGIE
H. G. McMillan, Clerk to Trade Commissioner, Constanti-
nople
The Turkish press recently published a statement
to the effect that the Regie des Tabacs, which has the
monopoly on the sale of maimfactured tobaccos in
Turkey, would be abolished in May, 1924. It has been
reported that the present Angora Government is ac-
tively studying the tobacco situation with a view to
establishing a Government monopoly to replace the
Regie. Adil Bey, Commissary of the Bourse, has been
instructed to make an exhaustive study of the present
monopoly in Turkey and will also examine in detail
the system of co-operative societies which is in vogue
at Sofia, Bulgaria. In the latter countr\^ the state ex-
ercises only such control over the tobacco industry as
is necessary for the effective collection of its excise

taxes. •

UNITED TO SELL SPORTS MAGAZINE

It is reported on good authority that the United
^ 'igar Stores Company is considering the publication
of a sporting magazine which will be sold exclusively
through the 3000 stores of their chain in the United
States.

The first edition is to be 130,000 copies and they
fiave a reputation for not biting off more than they
tan chew.

MARKET FOR AMERICAN CIGARETTES IN EGYPT

The native Egyptian has always been a large con-
sumer of tobacco but his tastes until recently have
been almost exclusively confined to Turkish and other
nearby tobaccos. In 1913 less than 79,000 pounds of
manufactured tobacco, not including cigars, were im-
ported, valued at 13,000 Turkish pounds ($65,159).
During and subsequeiit to tlie war large quantities of
cigarettes manufactured from Virginia tobacco were
imported into Egypt for consumption by the British
militaiy forces stationed in the country. For instance,
in 1920 and 1921 more than 660,000 pounds of ciga-
rettes were shipped to Egypt, almost entirely from
England. However, there followed a considerable
slump, when only a little over 244,000 pomids entered
in 1922 after the British war forces left.

Increasing Quantities of Virginia Tobacco Used

That the native Egyptian is smoking more and
more Virginia tobacco is indicated by the fact that the
1923 imports increased 45 per cent, over the previous
year, and since all of these cigarettes were shipped
from the United Kingdom, it is very probable that they
were manufactured from Virginia tobacco.

The most popular brands are being extensively ad-
N'ertised along mth locally manufactured cigarettes.
Bill posters and store window displays in both English
and Arabic are commonly used, while some of the
larger cigarette importers have established regular
automobile delivery systems whereby large quantities
of cigarettes are delivered from Alexandria to the
small interior native cities.

SURPLUS TOBACCO IN YUGOSLAVIA

The 1923 tobacco crop in Yugoslavia is reported at
41,800,000 pounds. So far about 30,800,000 pounds
have been purchased by the monopoly.

Negotiations are in progress to sell to Italy and
Czechoslovakia a part of the surplus of the 1923 crop.
It is estimated that the quantity available for export
this year will be between 5000 and 6000 metric tons.
The director general of the monopolies is anxious to
sell a part of this surplus to American firms and would
like to receive offers from American purchasers. The
crop ^rill be ready for export during the autumn and
can be sold either in leaf or cut for cigarettes. The
tobacco sold will be that gro^^^l in Macedonia and
Herzegovina.

Statistics show that the gross receipts from the
tobacco monopoly for 1922 and 1923 were 910,700,292
dinars and 1,408,261,760 dinars, respectively.

TOBACCO MANUFACTURING IN IRELAND
Three English tobacco maimfacturing firms have
established factories in Dublin, as the result of the
imposition of a duty on manufactured toba<K50 and cig-
arettes imported into the Irish Free State from Great
Britain. With these plants in full operation, Dublin
^\'ill be in a position to supply the major portion of the
domestic requirements, and direct imports of leaf to-
l)acco will ])robably increase with the establishment of
adequate facilities for handling.

SCHWARZKOPF & RUCKERT REORGANIZE

S<*lnvarzk()i)f-Kiiekert Company, Incorporated,
ciii'ar box makers, have incori)orated in the city of
New York with 1000 shares of preferred stock at $100
each, and 2000 shares of common stock of no par value.
The incorporators are O. Ruckert, M. Vogel, and J.
Grieser, and the new iirm is successor to the old firm
of Scliwarzkopf & Riickert. It is understood Oscar
Riickert is president of the new firm.

22

44th year

Say You Saw It in The Tobacco World

May 15, 1924.

Tobacco Merchants' Association

^r\ • • T^ 5 Beekman Street

Registration oureau, new york city

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An allowance of $2 will be made to member, of the Tobacco Mer-
thants' Association on each registration.

Note B-If a report on a search of a title n|«»^ji»^«d'ditVon;?"bi?g^ °of o"?
than ten (10) titles 1^"^ 'ess than twenty-one ^^^2^ thSn twenty

Dollar C$1.00) will be made If '\, "*="f' *^^'^' iditional charge of Two Dollar.
(20) titles, but less tha'^'^'^^niddiolial charge of One Dollar ($1.00) will be
(*?<Mli wiU be made and so an auditioiiai cnarge u» y",».j
S for every Un (10) additional titles necessarily reported.

REGISTRATIONS
ARTERIAL HIGHWAY :-43.778. For cigars, ^lay 1, iv-'*.

W^^R N^WBER^:-^;781. For all tol>acco products. May

2, 1924. The Mochlc Litho. Co., l"^^-- •''^o^^y"',/- }\ ^ t^-
ALLOWANCE :-43,783. For cigars. May 6, 1924. John D. Jar

rctt. Fort W orth, Texas. , • ♦♦„ XTon-h 74 1924

TWIN BORO:— 43,784. For cigars and cigarettes. March 24, iyz4.

George Arzbcrgcr, r.rooklyn. X. ^• v^v.-mher M 19^2

7FNA-— 43 785 I'or a tobacco products. No\ ember ^4, iv--.
An^^i^n HoK Suj plv Co.. Detroit. Mich. This eerUhcate is ,s-
fued upon presen ition made to us that the trade-mark herein
soecitW though apparently not heretotore registered in any of
our Affiliated UureLis. has been acquired by ti^e -g-trant by a
transfer from The American lobacco Co., -New \ ork, A. i ., ao

MACKS EXTRA :-43,786. For »ll tobacco products. March 29.

U)'4 I A McAdoo, Charlotte, N. C. ^. . . ■,

DAN RICE :~43,787. For cigars. March 29, 1924. American Box

Supply <^o., Detroit, Mich. ^ ,? imd if Q-itliff F>inp

CORINTHIAN :— 43,789. For pipes. May 12, 1924. II. Sutlitf i ipe

Shop. San Francisco, Cal. >, 17 10? 1 u Sntliff

DONNYBROOK:— 43,790. lor pipes. May 12, 1924. 11. butim

Pipe Shop, San Francisco, Lai.

RENEWAL
TltllR HtfAD:— 43,783. For hue cut chewing and smoking to-
b™ o. "1 kinds. Registered ^lay 9 1924 by Rohde & Co.. Cin-
cinnati, Ohio. (Originally registered on April 20, 1902.^

TRANSFERS
COLONEL J. J. ASTOR:— 20,088 (Tobacco Journal). For cigars^
Registered May 12, hs9S, by L. F. Neumann & Co., ^fw \ork
City Transferred Noyembcr 8. 1901, to lleitmann-Klout Co.^
Dayton. Ohio, and re-transferred by Louis Heitmann Co., Dayton,
Ohio, successors to Ikitmann-Klout Co. to the Amencan box
SuDpiy to.. Detroit. Mich.. I'ebruary 14. 1922.
JOHNNIE WALKER:— 35,710 ( Lnited Registration Bureau);
19 929 (Tobacco World). l"or cigars, cigarettes, cheroots and to-
bacco Registered March 25, 1910. and .\pril 1, 1910, respectively,
by the American Litho. Co., New York City. Through mesne
transfers acquired (for cigars only) by Menendez Bros., Sanford,
Fla on December 5, 1923. and W Jrwwfcrrcd to J. M. MeiWl^f*,
Sanford. Fla., April 2o. 1924.
SCANDINAVIAN CLUB:— 42,038 (Tobacco Merchants Associ^
tion). For cigars. Registered March 3, 1921. by Okray & \ an-
dcrlinden, Milwaukee, Wis. Traiisfcrrcd to Okray & Dhein, Mil-
waukee, Wis. , ' 4. .
LA OVETENSA:— 29,087 (Tobacco Leaf). For cigars, cigarettes
and tobacco. Reui>tered February 4. 1905, by O. L. Schwencke
Litho. Co., Brooklyn, N. V. Through mesne transfers acquired
by Ramon Suarez & Co.. Chicago, lU., and re-transferred to Fer-
nando Alvarez & Co., Chicago, 111, April 26, 1924.
CEDELLA: — 18,641 ^Tobacco Journal). I- or cigars. Registered
September 5, 1896, by Witsch & Schmitt, New York City.
Through mesne transfers acquired by Wiedmann-St. Louis Cigar
Box Co, St. Louis, Mo., and re-transferrcd to Cliaa. Muelterj St.
Louis, Mo., May 2, 1924.

RIBBON GUM

TRAGACANTH

She Finest Qualities

A. D. SMACK CO.

80 JOHN STREET

NEW YORK Ctn

DON'T LET CONGRESS CRUCIFY INDUSTRY
Business-like Counsel Needed to Guide Legislators

Under the main heading given above, Mr. John M.
Glenn, secretary of the Illinois Manufacturers' Asso-
ciation, in a special bulletin issued by them, draws at-
tention to the fact that business is being attacked on
every hand by Congress. He says that the situation
is extremely serious and that business men are asleep.
He draws attention to the fact that there are at least
five bills on the road to passage, which if not prop-
erly amended ^Wll work great hardship on the indus-
tries and bring about stagnation of business.

One of the measures which will have a big effect
on industiy is the proposal of Congressman Paige
which proposes to increase by 200 per cent, parcel
post rates.

If this measure is given the mature consideration
that it deseiTes and legislators are impressed with
the importance of handling the matter in a business-
like way, there is little danger that it wiU be passed
in its present form. But, if, due to hurried measures
or undue pressure being brought to bear on the leg-
i.slators, or the indifference of those interested, the
measure is presented at a time when speed is being
urged on Congress, there is a grave likelihood that it
will be passed in its present foim and disaster re-
sult.

The news flashed over the wires to the newspa-
pers that Congress is preparing for all-night sessions
to pass much-needed legislation, such as the Mellon
Tax Reduction Bill, indicates a sincere desire for real
accomplishment.

Therc! has been too much delay on the part of
Congress ; now there is a feverish rush to catch up mtli
much-needed legislation.

Our legislators are confronted with a dilemma— so
manv interests are clamoring for attention and the
needs of the various classes are urgent. Apparently,
the only way to get things done is to *'i*ush them
through. '^

Evenbodv is asking Congress to **get somethiiig
done/' Under'pressure of this kind, it is easily possible
that the Paige bill, which offers such an easy solution oi
the matter ]>v increasing parcel post rates and other
postage item's, will be passed through without mature
consideration.

We have prcrfottsO^ e^ptmiied why these bills are
unfair and how thev would work great damage to busi-
ness and the prosperity of the country generally.

To lay a burden of $150,000,000 on the famier
buver at the present time would practically cripple lua
purchasing power. To tax $150,000,000 on one depart-
ment of industrv would result in stagnation ot busi-
ness in that industiT. To attempt to operate a de-
partment of the post office with the rates increased us
much as 200 per cent, would practically put that de-
partment out of business. .

Your legislators need the counsel of olear-thinK*
ing men. Write to them, pointing out the effici^it, bu^-
ness-like wav to meet this situation— as the Postmas-
ter Ueiierarsuggests— ^yait for his department rep-n
Imiove taking liasty action.

^ Aftcrall
notlung satiffics liM-
joodc^ar

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co
24 Vine St..
DESHLER, OHIO.

AtUraU

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACH, Prcs.

iJ.A.VOICC.ScCV. ftCCNL-MANACen

-=^ LITHOGRAPHING CO.incT^

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGAR BANDS

CIGAR BOX LABELS
BANDS AND ADVER"rjSING

/ ,l/m////f/i

W YORK

The standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est 1825
Gail & Ax's Snuff, : Est. 1851

All. OF THE OLD ORIGINAL

Bey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, 111.

Cigar Labels, Bands and Trimmings
of Highest Sluatity

Perfect Lithography

AmericanT^ox Sapply C^:

8309 Russell Street Detroit. Mich.

Comer of Oratlot Sireat
Exclusivo Sellinp Aiients For

THE CALVERT LITHOGRAPHING CO.

SIJVCE 1870

CIGAR BANDS CIGAR UBELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

f^^tobops — 1i,appees — High Toasts
Strong, Salt, SWeet and Plain Scotchs

MANUFACTURB> BY

ffiORQE W. HELNE CO., Ill Fifth A?e., 1^ Tark

CAN NOW GET

DILIS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND, VA.
»/fdnu/belurer$ ef

hichcraoe
INmokinc tobacco.

i

ill

wr

iiiiiiili

llililil

iiiiiiili

iiiiii

Niiiiiiiiiiiiiiiii

I'liiiiiiiiii,

l!

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^

Meet The Man
Who Handles Manilas

Constantly throughout the country now
there is inquiry for the better cigars from
the Philippines.

Smokers are becoming more apprecia-
tive of Manilas.

They can see the quality.

They realize how great the value is.

All long filler, strictly hand made by the Spanish method, Manilas
fhaSe c^^^^^ more expensive cigars from other places.

Mild, free burSing, piquant, Isabela tobacco appeals to men who
know. Filipino makers excel in workmanship. Manila cigar factor-
ies are as fine, clean and sanitary as any m the world.

Manila popularity is not confined to
Class A.

Live dealers find it profitable to feature
dependable brands in various sizes.

FlK^g Manilas in the show case puts
^ney in the retailer's pocket.

Build Business On
Standard Brands

Li»t rf Manila factories on application.

Nant«« of importers cheerfully given.
Furthtr information supplied on request

Manila Ad. Agenc]r»
(C. A. Bond, Mgr.)
15 William St.,
New York City

JUNE 1, 1924

iiiiiiiiiinniimi

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

Write for descriptive matttr,
and new n^^m

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HAS A FINE AROMA

CANT TELL IT FROM THE
REAL HAVANA

WfUt fsr ammplm and pricm

Baker Tobacco and Cigar Machinery Company

\^

YORK, PENNA

PUBLISHED ON THE 121 AND I5ZH0FEACH MONTH AT 236 CHESTNUT ST. PHIU., PA.

li

June 1, 1924

AT ATLANTIC CITY

A Sign 250 Feet Long

The 18,000,000 people who go to Atlantic City each year

by train

And the millions of others who go there by auto

Will all get this message— "The Best Cigars Are Packed
fa Wooden Boxes"— from our new giant sign which stands
30 feet high and 250 feet long on the meadows, within a
mile and a half from the Railroad Terminals.

Why not pack your cigars in wooden boxes and reap the
benefito of this campaign ?

Ife^tft fmL too noticed tl^ already P^rybody fe saying,
"The Best Cigars Are Packed in W^ooden Box€»*'.

*'The Be^ Cigars are Packed in Woodea Boxes

99

Say You Saw It in The Tobacco World

44th year

I

MELACHRINO cigarettes
are made from the
choicest and most carefully
selected Turkish tobaccos
grown, and because of their
superb and unchanging
quality, they have had no
rival tor forty^three years*

ORIGINAL

MELACHRINO

"The One Cigarette Sold tfie World Over*'

SHEIP

&

VANDEGRIFT

incorporated

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE
812-832 N. Lawrence St Philadelphia, Pa.

FOR GENTLEMEN OF GOOD TASTE

The neyRT
La TOSELLA

BUDDIES-IOc

S'weet as a nut
Smooth as velvet
Melloiv as moonlight
Bttt alivay s MILD !

Vfelta*rt»hU. V.9.A.

UIQSEUiA

THE DEISEL-WENNER CO.

Makers

UNA, OHIO

44th year

Say You Saw It in The Tobacco World

June 1, 1924

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G1ARLES TtiONSON

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The Moneys Worth Ci^ai

BAYUK CIGARS, INC.

PHILADELPHIA. PA.
New York, 119 Lafayette Street

Phone Franklin 3166

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

iRipe Domeilic Filler— Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

After all
^thing satisfies like"
^ a good cigar ^

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

JESSE A. »M€H. Wheeling. W. %'a — lr'S"'5

CHARLES J EISENLOIIK. I'liitadclphia, Pa ; • ..Ex- President

WILLIAM liEST. New York, N. V Chairman Executive Committee

MAI. GEORGE W. HILL. New Ynrk, N. Y.
GEURGE 11. Hl'MMEL. New York. N. Y.

iULILS LiniTENSTElN. New York. N. ». «,«♦.»..«...
\. H. SHELTON. Wasliington, D. C. ...

WILLIAM T. REED, Richmond. Va

HARVEY L. HIRST. Philadelphia. Pa.

ASA LEMLEIN, New York, N. Y. .•..■- ^ , . ., r« .^

CHARLES PUSIIKIND, New York. N. Y Counsel and Managing Director

Headquarters. 5 Ikekman Street, New Y'ork City.

Y.

■»«>*«»•

t-9 ••• •#»•*

Vice-President
Vice-President
Vice-President

,,.,.4 Vice-President

...Vice-President
...Vice-President
Treasurer

.■**••«■

ALLIED TOBACCO LEAGUE OF AMERICA

W. D. SPALDING, Cincinnati, Ohio ,•.«„♦«##••*•*,*»....*..*.. President

CHAS. n WITTROCK. Cincinnati, Ohio. .,......„•„..„♦,♦«. ...••VIce-Presiden*

GEO. E. ENCiEL. Covington. Ky *.••,. •.••^•■■•..••••>^ Treasurer

WM. S. GOLDENBURG, Cl««ift«attt ^bto.«»... .»••**««««•»«»««>««•« .«f«,Secret«ry

TUm HATIONAL CIGAR LEAF TOBACCO ASSOCIATION

» ♦ » # JF »- # T »

JOSEPH MENDELSOHN. New York City ,♦*(*„,«..„.

A. VV. KAEK( HER. Chicngo. HI. ...
\V S Fl LLER. Hartford, Conn. .,,
JEROME WALLER. New York Cllf

V *4' 9 *: V<# WV9 * « *

*» • •» • ♦ *•"# • •?•#•

r W9 m-m »• •»

President

• *^Vi€« President

Treasurer

.Secretary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN «•«••,•■*•*•****•••.«••«•■»*.••■*«•»<■•*.••.••• •« ■ . . ..• Preside tit
JACK ECKSTKIN «,*«,••«»*.«»*« •*(**f»«««nra*r«*r»*««a»t*v**>>a. 1st Vicc- President
SAM. FORDIN ....,..<...<••>... .....«,.>.***.. ••*... 4t«4«r«»..,,. .2d Vice-President

M.^X BERLINER ..,„..., Treasurer

LEO RIEDERS, ZM West USth Street, New Ywk Cl^ ,«„,..,..... ..feretory

wmt YORK CTGAR MANUFACTURERS* BOARD OF TRADE

JOSEPH WINT^ICK President

SAMUEL WASSERMAN Vice-President

ARTHUR WERNER. 51 Chambers ^.. New York City..SecreUry and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE— TEX BALES OF FLORIDA WRAPi'ERS, 14 to 13

inch. Light colors. A bargain. More than 1 can use. Edwards

Cigar Co., Americus, Ga. _________^^___

ONE HUXDK1:D cases (iOt)l> CLEAX SIFTLXCiS. Address
John H. Baker Tobacco Co.. Queen and York Streets, York. Pa.

WISCONSIN TOBACCO FOR SALE.— Approximately 200 cases

1918, 1919, 1920 and 1922 Southern Wisconsin tobacco. Samples

at Rockdale, Dane Co., Wis. L. G. Anderson, 2127 Iowa St.,

Chicago, IlL _^^_^_^.^^_^_____»_^^^_-^^

BUSINESS OPIM)l{TUNITY

MODERN EQUIPPED FACTORY. Desirably located. State oi
Pennsylvania. Steam heated. Capacity 100,000 minimum, 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on inquiry. Address Box 454,
care of "The Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories capable of starting chain of factories; will be open for
position shortly. Address Box Z, care of "The Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

JUNE 1, 1924

No. n

TOHACUO WORLD CORPORATION
Publishers

Hobart Bishop Ilankins, President and Treasurer
(ierahl H Ilankins, Secretary

puWi«he4 on the 1st and 15th of each month at 2.% Chestnut Street,

Philadeliihia. I'a.

Entered as second class mail matter, December 22, 1909, at the Post
Oflicc, Philadelphia. Pa., under the Act of March 3. 1879.

PRICE: United States. Canada. Cuba and Philippine Islands, $2.00 a
year. Foreign. $3.5<).

„ , „„ H mHmmn-t,m-mmmmmm,mm<mmHum«HmM,m»<»H>«im,n, M.»..n..MH.i

OUR HIGH-GRADE NON-EVAPOIATINO

CIGAR FLAVORS ^ . . u *

Make tobacco m^Kow and smooth In cnaractar
and Impart a most palatable flavor

FUVORS FOR SMOKING and CHEWING TOBACCO

Write for List of Flavors for Special Brands

BETUN. AIOMATIZEB. BOX FLAVORS. PASTE SWEETENEBS

FRIES 8k BRO., 92 Reade Street, New York

MWWHWtfttmtHttMWIMHItimWKttWHIIMHWHtWmtH tlHIIIlnmil HH»m MtHHIWI I

iiH.itt»NMMiit.«i»imMiMnimwimmni«iiiHMMti»tiiHi(minMtttHH'"»»«ii»MM

^

NATURAL BLOOM

122 SECOND AVENUE
NEW YORK CITY

June 1, 1924

Say You Saw It m Thk Tobacco World

44th year

^s qulddy ap-

iate quali^.

realue that

is the g^:eatest
tobacco value

INC O npOM ATCO

I

44tli vear

S,m )",i StIH- n IV Tmk TMHAiUn WuKl.l.

June 1, 1924

WAITT & BOND

Bl

ac

J^stone

CIGAR

LA MEGA

Clear Havana Cigar

MADE-IN-BOND

aVana

Filler

Absolutely!

LA M EGA is made only in the finei grades.
More than 50 shapes and sizes to select from.
Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COM'PRISES ALL OF THE LEADING and ^REP-
RESENrjTlVE CIGJR MANUFJCTWRERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

1^*— Benefiting our Members.

2nd— Maintaining ihe high standard of "Tampa**
workmanship by seeing that our labor u
^stly treated.

^^— 'Protecting ihc Jealtr and the consumer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification " Stamp :

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Exclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

This stam'i. on each box. is \four g.iaranlee that the good$

are manufactured in Tampa— of "Tampa" quality^

and workmanship— DEMAND IT

LA PAUNA

CIGAR.

IT'S JAVA WRAPPED

i i ■ ■ ■ ■ ■isssassj

Volume 44

;5;ss3S8si»im»»ia55«g3a3aisais««i«i»«in«sn«ssaisiamj

THE TOBACCO WORLD

Number 11

EcUbliahed
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

12.00 a Year

PHILADELPHIA, JUNE 1, 1924

Foreign $3.50

^

-— ^

EDITORIAL COMMENT

r IS evident from the responses received thus
tar by ^lanai»:Ji^ Diiector Duslikind, of the
Tobacco Merchants' Association, regarding*
the cjuesticn of co-opeiative advertising to aid
the cigar, that the rank and tile of small cigar manu-
laoturers aie indifferent to it. This is all the more
astonishing as **the small cigar manufacturer" has
aKiised a lot of svmi'athv for himself in several dif-
ferent directions, duiing the recent period of consoli-
dations and the onward march of progressive firms
with national advertisng behind their brands.

Now it is just ])ossible if the seven or eight thou-
sand small cigar manufacturers would show an inclin-
ation to hcl]) tiicmselves by offering to support a co-
operat've advertising campaign, that some of the lar-
ger manufacturers will come ahnig and put their shcuil-
der to the wheel, too, and more important, their pock-
<'t books. So if you believe in such a ))lan, write to the
Tobacco Mercliants' Association, 5 Beekman Street,
New York, without delav.

Don't (k'lay ex])ressing yourself because Manag-
ing Director Dushkind has set June 10th as a tentative
• hite for the c igar manufacturers to meet in New York
an<l discuss the co-opeiative advertising (piest'on. In
all ])robabibty a decision will be made. Now is the
lime for the small cigar manufacturer to lift up Irs
s*oi^ if he has hopes for the future of his business.

There are two points that may be wortli a ref-
eren<» if our cigar manufacturing friends who make,
say five million or less cigars a year, have time to
read.

When cigar sales are dull, there are always plenty
•»f nat'onally known and ])o])ular brands to l>e had.
The retailer follows the lines of least resistance. Thrif
ir© the brands he buys. He does not stock the un-
' nown brands to any extent. If he does it is because
lie ])rice has been made attractive. It is an admitted
rtct that tile unadvertised brand of the identical quai-
nt as the advert 'SchI brand, cannot command as good
! price from either the jobber pv retailer as the ajl-
^ ertised brand.

'When businesa \n ftcwmfn^ nnd ei^w are sdlfn^
1 apidly, every good cigar has a chance to create a mar-

ket. This is because the steady sellers are never able
to fill their orders in a rush period that lasts for any
length of time. Then other good cigars get their
chance.

Co-operative advertising has for its object, pop-
ularizing c'gar smoking and booming the cigar busi-
ness. U this will bring about better cigar business
every cigar manufacturer in the country ought to urge
for a fair trial of such a plan.

We want to hand out a couple of examples of the
power of advertising. Not fairv stories but true facts
aliout the average normal firm that makes a good prod-
uct and l.acks it up with good advertising.

While we were looking for them, B. C. Forbes
came along and left these with us.

The turnover value of the w^ell-advertised and
slightly advertised ])roduct to the retailer is demon-
strated by the experience of a group of retail stores in
Chicago which made such a test. Pancake flour was
chosen as the produd. **Aunt Jemina's" and three
other slightly advertised brands were stocked. The
test covered a period of nine months. No effort was
made by the clerk to sell any particular brand. The
customer had to ask for the brand "die wanted. The
result was that 1010 cases of pancake flour were sold
in n'ne months. Seventy-two and one-half per cent, of
this amount was **Aunt Jemina's," 15 per cent.,
sliglitlv advertised brand No. 1, 7V. per cent., brand
No, 2. 5 per cent, was brand No. 8. Well, it looks as if
the advertiead brand stands pretty good with custom-
cm

Now, to bring this right down to the cigar business
lettts see what the Ohicago Trihuur savs about ** White
Owl.*' As the result of a survey the statement is made
by that newspaper that *' White Owl" with seventy-
two wmpetitors at the same price, led in distribution
in its class in 90 per cent, of the stores. It iras the best
feller in 09 per cent, of the sfnrrff. If the manufac-
turers ever reallv start advertis'ng ** White OwV^ in
rhica<^'o, we want to see the score.

Does advertisinof increase sfilcs? Well, here's the
Fnller Brush Companv that spent $2500 in advertis-

(Co)if'iuup(l on Pa fir 8)

44th year

THE TOBACCO WORLD

June 1, 1924

June 1, 1924

THE TOBACCO WORLD

44th year

PENT RETURNS FROM TRIP
Howard F. Pent, president of the Coraza Cigar
Comi)aiiv, manufacturers of the ^'Marshall FiekP' ci-
gar, has returned from an extended trip through the
Middle West in the interest of his brands. Mr. Pent
reports that prospects are bright for his brand as it is
well placed already and becoming more and more pop-
ular with the smokers.

FIRE DAMAGES FINKELMAN'S STORE
Fire hroke cut in the building occupied by Finkel-
man Hiothers, at the southeast corner of Fifth and
Market Sticet:^, late last week and considerable dam-
age was done to their new cigar stand recently opened
on the first Hoor of the building The fire was confined
to the upper flexors of the huildng and the damage to
Fiiikelmaii's stock was due to water.

NEW STORE AT FRONT AND CHESTNUT

About June 1st there will be opened a drug store
on the southwest corner of Front and Chestnut Streets.
This store will be known as the Merchants' Dnig Store
and will have a cigar department.

Editorial Comment

{Continued from Page 7)

ing in 1914 and did $259,900 worth of business. In
1922 thev spent $434,900 and did a business of
$11,452,400!

Now as to co-operative advertising, ask any reli-
able advertising agency about the increase in this field
and of the growth reported bv the industries doing
it. * • .

Sheet steel is a sort of prosaic and stolid propo-
sit'on, at first glance, for a co-operative advertising
campaign. Be that as it may, the sheet steel industry
has awakened to the value of advertising, and is about
to invest $1,000,000 in co-operative publicity to stim-
ulate business.

Certainly it is time for the cigar indtistn^ as a
whole to wake up to modern and progressive methods
of business building. Show^ your approval of this
]»lan for a resurrection by writing the Tobacco Mer-
chants' Association immediately.

LOCAL TRADE NOTES

A new five-cent brand of cigars has been placed
on the market recentlv bv the Delphia Cigar Company.
It is called "Tedello teds.''

John B. Thatcher, president of the American Box
Supply Company, Detroit, Mich., who has lx»en on an
extended trip in the Fast, visited Philadelphia last
week.

Shipton & Payne, North Fifth Street jobbers, have
recently added the *' Tampa Monarch" brand for dis
tril;ution in this territory. The cigar is manufactured
by the Tam])a Cigar Company, Tampa, Fla.

H. L. Bush, representing the Liberman Manufac-
tur ng Coni|)any, of this city, makers of automatic
bunch machines, and other cigar-making machinery, is
home from southern territory for a few weeks. Mr.
Bush states that their equipment is meeting with suc-
cess wherever placed.

SMOKING BANNED IN PRINCETON MOVIES
After July 1st there will be no more smoking in
the nicving p dure theatres in Princeton. The mana-
gers have heretofore allowe<l patrons to smoke during
the first evening performance, thus avowing students
of the college to enjoy their favorite smoke immedi-
ately after dinner and visit the movies at the sanm
time, but the local police and fire officials have decid« <1
that th's is an unsafe ])ractice and therefore must l>e
discontinued after Julv 1.

CIGAR MANUFACTURERS TO DlSCUSS ADVER

VERTISING
According to an announcement, ^Ir. Charles Dusli-
kind, managing director of the Tobac<!o Merchant.'
Assocation, has set a tentative date for cigar manu-
facturers to meet and discuss plans for the co-ope r.i-
tive advertising of cigars. The date is Tuesday, .Tu'it«
10, and will be held at the Tobacco Merchants^ Assmin-
tion headquarters, at 5 Beekman Street, New Yiivk
City. Bulletins describing the r>lan have l>een mail"
previously by the Tobacco Merchants' Association ;»• <1
many responses have been received hut all mannla
turers are urged to have a re])resentative at the coin-
ing meeting when something definite may be evolv. d
f(>r increasing the consumption of cigars, through • '<
educational campaign.

News From Congress

. 'AND

Federal

Departments

Employment and Payroll Satistics Reflect. Business Condi-

ditions in Tobacco Industry

Both employment and payroll expenses in the to-
bacco industry reflect the downward trend manifested
by 80 per cent, of the manufacturing industries of the
L iiited States, it is pointed out by the Bureau of La-
bor Statistics, the number of emjDloyees in April being
.*)..'> per cent, less than in March, while the weekly pay-
loll was 8.4 per cent. less.

Bepoits to the bureau from thirty-four establish-
ments engaged in the manufacture of chew ng and
.-nioking tobacco show a reduction ot 1.6 per cent, in the
number of emi)loyees and 11.2 i)er cent, in the weekly
payroll, 7784 emi^loyees receiving $116,438 for one
week in April, aga'nst 7908 employees receiving
^131,071 for one week in March.

Returns from 178 cigar and cigarette manufactur-
ing estab.ishments show a reduction of 3.7 per cent, in
the number of employees, 30,891 Iwing at work in April
as compared with 32,068 in March, and a reduction of
7.8 per cent, in the weekly payroll, from $597,017 in
March, to $550,453 in April.

As compared with April, 1923, the chewing and
smoking tobacco industry showed three-tenths of 1
]>er cent, fewer emi)loyees and an increase of 5.1 per
(eiit. in the weekly payroll, while the cigar and ciga-
M'tte industry showed a reduction of 6.5 per cent, in
< inployment and 7.9 per cent, in payroll. The per
• apita earnings of employees in the tobacco industry
were 9.7 j^er cent, less in April than in March, but 5.4
per cent, greater than in Ai)ril, 1923, while in the cigar
and cigarette industry they were 4.3 per cent, less than
'>u March, and 1.5 per cent, less than in the preceding
April.

House Committee Reports Favorably on Commercial

Arbitration Bill

Tfm ctimniercial arbitration bill intriMJuced in C'on-
rreps bv Hepie-entative Mills, of New York, which is
'ie.s'gned to provide a Federal statute covering the
"ibitrati(»n of (lisput(\s in interstate commerce instead
' r bringing them into the courts, has been favorably re-
i'<»rted l;v the House Judiciarv Committee.

The bill was drawn l;y a special committee of the
American Bar Association, and has been strongly en-
uorsed by various trade associations in view of the
.^;aw»^ss that has been met with in arbitrating commer-
<'ial disputes under various state statutes. The law is
designed to save the time and expense of legal action
inid does not hit the business man, being com]ndsory
»>nly when a definite agreement to arbitrate exists.

From our MteSNiNOTON Bureau 6224i8k Buh.din6

Exports for Current Fiscal Year Well Over Last Year

Exports during the fiscal year which ends June 30
will piobably be nearly a half-billion dollars greater
than during the fiscal year 1923, while imports will be
slightly less than those of last year, according to fig-
uies just published by the Department of Commerce,
covering the ten months ended with April.

Exports during the month of April totaled
$348,C1>0,0G0, an increase of approximately $18,000,000
as compaied with those of the preceding month and
Ji523,0OO,0OO greater than for the same month last year.
Imports totaled $324,000,OCO, an increase of about
!H,000,0(X) over March but $40,000,COO below those of
the preceding April.

For the ten-month period ended with April, ex-
T)orts totaled $3,670,938,080, ^vhich was $350,000,000
more than for the corresponding period of the pre-
ceding fiscal year, and within $300,000,000 of the total
for the cut' re fiscal vear 1923. For the same period,
imi)orts totaled $2,977,077,487, or about $100,000,000
less than for the corresponding period in the previous
year and $800,000,000 less than for the twelve months
ended with last June.

The balance of trade in favor of the United States
so far this year is $693,860,593, against $232,230,876
for the same period of the previous year.

Senate Ratifies Convention With Costa Rica
The Senate has ratified a convention between the
I'nited States and Costa Rica, under which commercial
travelers from either of the contracting countries may
make business and selling trips throughout the entire
jurisdiction of the other upon the payment of a single
license fee.

The purpose of the convention, which is one of a
mimber to be entered into by the United States with
vaiious Lat"n American countries, is to eliminate the
license and other regulations whicii make business ill
some countries diflfcult for American salesmen. At the
l)resent time, in some South American countries, a ne#
license is requhed by each State and the other regula-
tions regarding commercial travelers also vary from
State to State.

The new convention ])rovides not only for one li-
cense, good throughout the entire country, but also for
the entry without payment of duty, under bond, of
salesmen \s samples, and also for the sale of such sara*
pics by the commercial traveler without his being re-
(juired first to secure an importer's license, duty IxMuf
])ayable only upon such samples taketi into the ccnmtry
by the salesman as do not accompany him when he
leaves.

{Contimied on Page 10)

i

I

10

44th year

THE TOBACCO WORLD

June 1, 1924

June 1, 1924

Say You Saw It in The Tobacco World

44th year

11

News from Congress

(Continued from Page 9)

Revenue Receipts Running Well Ahead of Last Year

Tax receipts are running well ahead of those for
last vear, according to reports received by the Bureau
of liiternal Kevenue, and, as much of the reduction
provided in the new revenue law will not become ef-
fective until after the close of the fiscal year, it is ex-
pected that the revenues for the year will be very
nearly $230,000,000 above those of the previous year.

For the month of April, tax receipts from all sour-
ces totaled $124,176,661, and for the ten months ended
with April, $2,270,979,926. The total for the ten-month
period was $227,839,395 greater than for the same pe-
riod in the last fiscal year.

Recci])ts from the tobacco taxes during the month
totaled $25,325,796, an increase of $1,334,116 over the
same month of 1923, and for the ten-month period to
$267,028,665, an increase of $13,384,437 over the cor-
responding period last year. As the new tax bill makes
no changes in these taxes, a large part of the Govern-
ment tax revenues will come from the tobacco indus-
try.

The tax reduction bill, as it went to the President,
in 1925 will reduce revenues, it is estimated, by
$445,720,000, ])ut will still be sufficient to cover all ra-
tional Government expenditures. After the smoke of
<lebate cleared awav it was found that the contention
of $100,000,(X)0 deficit was unfounded and that there
would probably be, instead, a surplus of $2,000,000,
without, of course, allowing for bonus i)ayments or
nnexiiected appioi)riatioiis made by Congress.

Bill to Permit Transmission of Unstamped First-Class
Mail Would Open Way for Abuse

The ttansniission of unstamped first-class mail
wetter, the postage to be collected from the addressee
Upon (lelivery, as ])roposed in a b'.U which has beeil
pansed hy the Senate and is now before the House of
B-epresciltatives, would open the way for serious
al uses, according to Postmaster General Xew, who, in
a letter to the House I*ost Office Committee, opimses
adoption of this measure.

There is already an abtt^^ the postal privile^t
in the niailng (;f matter with insufficient postage, re-
quiring the collection of additional postage from the
addressee, the Postmaster General points out, ami a
great volume of additional clerical work would be
imposed upon tiie department under the ])ro]»osed leg-
islation, as well as o])ening the way for the p Ifering
of stamps by clerks in business hounes and abuse of
the regulations by ])ersons who wished to imp(>se the
postage hunlen upon their correspoiuh'nts. The de-
partment would prefer to return short-])aid mail to
the Bender, as unpaid matter now is returned, rather
than collect postage Uf)on delivery, as such a ])rocedur©
would not only relieve the ])ostal seiT'ce of a great
deal o£ unnecessary work, but would educate patrcnis
of the mails 4^ fully pre])ay tbwE Jotters and par-
age!.

In view of the attitude of the T'ostmaster Cieneral,
it is doubtful if the bill will ]mss at this session.

FRED COOPER PASSES AWAY

FRED cooper:

The cigar fraternity was greatly shocked to hear
of the death of one of its dearest and most estimable
supporters, Fred Cooper, who passed on to the great
bevond on May 3d, at Providence Hospital. Mr.
Ccioper was known throughout the country and was one
of the best liked retail men in this section of the Mid-
dle West. He had a host of friends in every walk of
life. For a great many years Mr. Cooper was mana-
uer of the cigar departnient of the old Ponchartrain
Hotel. After this building was razed for a modeni
skvscraper, Mr. Coojier purchased the cigar stand in
the Xormandie Hotel, which he operated for several
vears. When the Detroit Union League Club was or-
ganized, Mr. Cooi)er took charge of the cigar depart-
ment there, and was later ]>romoted to assistant mana-
ger, which ])osition he hehl up to the time of his demise.
Mr.' (^>oper was in the fifty-ninth year of his life and
is survived bv one brother, who resides in New \ork
Citv.

ALL SET FOR NATIONAL CIGAR LEAF CON-
VENTION

Plans for the National (Mgar Leaf Association
Cnnventicm to he hehl in Lancaster, Pa., on ^londav
and Tuesday, June -d and M, arc about completeil
and a good time is pr(;inised all who attend.

Tlie Lancaster Leaf Tol.acco Ih»ard (»f Trade will
\m the host, and they have ])r(miised to make this eveit
t^ best ever.

Last lepoits were that reservations were coming
in to the Lancaster hotels in gieat v<dume and It m
likely some < f the late comers will be unable to hna
accommcdati( ns.

Following is the I'rografla of the wnventioiiJ

Mondav, June 2:

Hmimss Meeting, 030 A. M., mevenaHo««'
Onting, 4 P. M., Lancaster (hm (1ub.
Supper, o.:?() P. Xi.fr l^ancaMter Gun Club^

Tuesdav, June 3:

Bus'ncss Meeting, H.TO A. M., Stevew WOf •
BaiKjuet, 7 P. M., Stevens Hottse.

It 18 prolalle that the c«dor <iuestion (of wra' -
pers), will b; liroii'jht u]) tor <liscussion as well a» tl '

'^-operative adveit's'ne- plan to increase the consuni!
tton of cigars.

But don't stick it on to something else
if you want Right Results.

The use of thin veneers or the insertion
of linings or boards with other materials
is an ingenious but very doubtful effort
to reap the benefits of the SOLID
SPANISH CEDAR CIGAR BOX.

By the time the bit of the genuine is
through trying to kill the taste of other
woods, tin, solder, glue, etc., it has little
if any of its merits left for the Cigars.

For Genuine Satisfactbn, use GENUINE
SPANISH CEDAR CIGAR BOXES.

I

12

44th year

THE TOBACCO WORLD

June 1, 1924

June 1, 1924

Say You Saw It in The Tobacco World

44th year

13

DETROIT

:AU^>n;;.

Detroit Weather Causes Slump in Business— Geo. Becker

Makes Initial Visit to Detroit for Grosvenor, Nicholas

— Watkins Stores Take on "La Primadora"—

"Girard" Representative Makes Call— Charlie

Lamb Resigns From Peninsular

Detroit, Mich., May 25, 1924.
ETROIT retailers have reported a falling off of
business during the past month. The weather
man has been unusually mean to us and the
month of Mav has been disagreeable with
spells of wet and cold Veather. Our spring sunshine
seems to be in the far distant, but the retailers are
living in hopes, that the straw hats and cigar smokers
wiU soon be seen on our main stem. The Tigers are
on an eastern trip and are in a batting slump, so we
all feel blue. But, however boys, brace up, the comets
are coming this summer, according to the astronomers
and the tails are going to be flopping all around us. i

George Becker made his first visit to Detroit last
week, representing his new connection, ^rosveiior,
Nicholas & Company, Incorporated, of New ^ork, JN. i.
George is known as the king in the imported cigar
business and is well versed in all particulars apper-
taining to the business. George stands ace high witn
the stewards and managers of the leading clubs
tiiroughout the l^Oddle West, as well as all the principal
retailers. His brands, whatever they may be, are al-
wavs in the limelight. I am informed by good author-
ity* that he made a clean-up on imported goods here.
Some very fat and .iuicy orders were sent from here to
friend firm in the East.

M. G. Bloom, representing Max Schwarz, NeW
York Citv, manufacturer of the famous **La Prima-
dora" clear Havana cigars, a product of supreme
qualitv, was with us last week. While here Mr Bloom
placed the **La Primadora'' cigar with the \\atkms
Cigar Stores Company, who wnll feature this high-
grade cigar in manv shapes and sizes. The **La Prim-
adora" is nationally known as a high-grade product
and enjovs a tremendous sale in the eastern cities.

Colonel David H. Moulsdale, of Sanchez & Haya
Companv, Tampa, Fla., manufacturers of the famous
*' Sanchez & Hava" clear Havana cigars, spent a few
days with us last week. The Colonel was looking as
fit^as a fiddle and the picture of health. Having jpst
returned from the South, where he had l>een enjoying
the sunshine and roses, the Colonel spoke ill of De-
troit's spring weather. It rained every day he was
here and all he had to do was to hang around and
WTite up orders. It was too w^et to do anything and
wet goods were scarce.

Ben J. Straus, of A. SiTifi^a t^^OTnfmny, ttaim-
facturers of ** Optimo" cigars, called on the trade here
last week and reported a ver\- satisfactory^ business
all along the line covered.

M. Mona Lesser, of the Standard Cigar Company,
manufacturers of ^^Dry Slitz]' stogies, was here last
week conferring with his distributor.

J. M. Cuvar, representing Andres Diaz & Com-
panv, manufacturers of Havana cigars, Tampa, Fla.,
was' with us for a few days last week. J. M. reported
business conditions around the sections covered as be-
ing ver\' good.

Vai. G. Keogh, of the Preferred Havana Tobacco
Companv, New York, N. Y., called on the trade here
last week in the interest of his many brands.

J C. Tebo, representing the Hav-A-Tampa Cigar
Companv, Tampa, Fla. has been working the city trade
perfecting the distribution of the *^ Hav-A-Tampa ci-
gars, his brand has been enjoying a very mce sale on
the Detroit market and according to the reports ot the
dealers, they have many regular smokers on the brand.

E. T. Leguilion, representing the Juan F. Por-
tuondo Cigar Manufacturing Company, Philadelphia,
Pa., was on the list of out of town \isitors who called
on the trade here last week.

M. S. Lew, of the Porto Bican- American Tobaecu
Company, was in to\vn last week looking after the m-
terests of his company's brands.

Emmet Walsh, manager of the cigar department
of Park, Tilford Company, New York, N. Y., has been
looking over conditions here, regarding the P. 6: K.
brands. Harr>' Bassett, western representative tor i .
& K., made the rounds with Emmet, m hitting the hiun

spots.

J. M. Fleischman, representing Villazon & Coiii^
panv, Tampa manufacturers, gave the city the once-
over last week. J. M. reported business as being vci%
good all along the route covered this tnp.

Lew Roberts, western representative of Antoiio
Roiff & Langsdorf, manufacturers of the famous h -

'^. . '^ ,1 !• i^ _1? Z^li.^^^ U^^n loaf TTPlfC*

ard" cigars.

was on the list of visitors here last wei j?»

The Howes-Shoemaker Company are the local distr^
utors of the **Girard" cigar, which is enjoying a ve.y
flue repeat business in all sections of the city.

Herbert V. Mesick, Middle West representative of
Cuesta, Rev & Company, Tampa, Fla., mamifactimi^
of bonded clear Havana cigars, called on ^^^^ %
retailers and clubs here last week and reported a ^Q
satisfactorv business. Herb said he was feeling inm
and dandy, and that he was happy over the way .«
In-and is repeating in every section.

(Continued on Page 10.)

The Advantages of
the Model L

Short Filler Bunch Machine

1. Straight or shaped work, equally
well done.

2. Makes right or left hand bunches
perfectly.

3. Uniform size and weight of
bunches assured.

4. A very substantial saving in labor
costs.

5. It will work large size or mixed
CUT scrap.

6. A long, even rolling for better
smoking qualities.

7. Damp or dry tobacco handled with
equally good results.

8. Low cost of upkeep: does not easily
get out of order.

9. The easily adjustable weighing
scale meets all requirements as to
changes in sizes and weather con-
ditions.

UK' is'luffy filler because the tobacco is
lifted from a hopper — a decided
teiprovement over the gravity
method of feeding.

Price $750 complete

f.o.b. Factory, Newark, K» J.

The ^ ^ Cigar

You can make it at a Profit

The solution lies in the use of
labor saving machinery such
as the Model L Universal Short
Filler Bunch Machine.

For example: Manufacturers today are
paying anywhere from $2.50 to $3.50
per thousand for bunch making, either
straight hand work or using small hand
devices. Figuring on this basis, the Model
L Short Filler Bunching Machine will
show up as follows:

Present hand method -
Model L Machine method -

Cost per M

$2.50
.90

Net saving • • $1.60

This net saving represents the difference
between turning out a 5c cigar profit-
ably and breaking even or in many cases
turning it out at a loss.

Model L Machines will produce from
450 to 500 uniform bunches per hour,
either straight or shaped work, right or
left hand bunches.

Universal Tobacco Machine Q>.

116 West 32nd Street, New York

Factory: Newark, N. J.

After all

^othsng satisfies lika
good cigar

14

44th year

THE TOBACCO WORLD

June 1, 1924

June 1, 1924

s^^^'^X^

By a Trained Business Man Mis

Advertiser

WRITTEN eSPECIAaV FOR THE :rOBiftCCO WORLD BYA.E.R

MX ■l«NrS UMBNVKD

E hear talks by the hundred, and read articles
by the thousand, how salesmen should treat
customers and prospects. And every sales-
men who is training to be a tirst-rater is tak-
ing it all m and profiting thereby. .^ ^ ^ ^ , ^.

If you were King of the Cannibal Islands, with
power to snip off heads like you cut dandelions with a
scythe, you couldn't be treated more politely by your
loving' and frightened subjects than you are treated
by a traveling salesman today.

But I seldom, or never, see long and didactic ser-
mons on ''How a Cigar Dealer Should Treat Travel-
ing Salesmen.''

Nor am I going to tell you. • .

But I will throw out a thought. Greet him with
cheerful courtesy. Look, and speak and talk as one
gentleman would look and speak and talk to another
gentleman. If vou say "no*' say it courteously.

Don't let him go till he has talked some shop. Ask
him how is business. Ask him what is new. Ask what
kind of goods are going out, and what kind are coming
ill. Ask how you could improve the appearance and
stiling-power of your show window. Ask if he knows
any reallv successful selling stunts. If he can give
voii some good method of advertising. Are any of his
customers making good money on other lines; if so

what.

At parting shake hands cordially, thank him tor
Ms helpful talk, then sit you down and think, think,
think over what he said, and see if you can set some
of his ideas working for you.

^ (P ^

You ftave of course heard that old chestnut, now
**In the spring a young man's fancy etc" Yes, you have
heard it a thousand times.

But, s'pose he's married. What then!

AMiv, if he's married, and sot in his ways, and
calls her "Mom," and tracks mud in the house, and
sits around unshaved and uncoated evenings while she
is all perked up to look pretty— then his thoughts turn
to something else than love in the spring.

Thev turn to several things — one of them being
cigars. They tell us that when daylight-saving comes
in the demand for cigars becomes active, because men
have more time evenings to enjoy their smoking.

Had you heard this. And, shrewd and sharp busi-
ness fellow that vou are, had you set out to capitalize

Did you select a cigar which is a general favorite !
l)id you place it by itself on a stand in the center of
your show^ window? Did you cover the stand with a
purple robe, indicating royalty! Did you fashion a
sort of royal crown and paint it with that gold mix-
ture, and place it alongside the box! Did you have a

large placard made stating that these golden days make
everv smoker smoke-hungry, and that men crown the
cigar as King of Smokers! That this cigar on ex-
hibit is the favorite of every smoker who tests it!

Come in and buy one! , . -, ,

Did you do this, or something of the kind?
I hope you did, for I wagered a good cigar the

other dav that three-fourths of my readers are live-

wires, taking advantage of every selling opportunity,

no matter how small.

C83 CJJ C»

Put J. Pierpont Morgan, the great banker, on your
list of "Pipe Celebrities"— and this list begins to in-
clude the great ones of the earth. Here is what a busi-
ness man w rote of him who went across on the same

steamer i

*'J. Pierpont Morgan is also one of us. He seems

to be having a very good time sloshing around over

the ship smoking a meerchaum pipe which he seems to

enjov hugelv. He comes near being a giant. He is that

raritv, a large man of good conformation and correct

proportions. And he seems to have a pleasant per-

sonalitv, being always in a good humor without the cold

austeritv and cautions aloofness one usually associates

with bankers. I think I will also go back to pipe smok-

iiio- again when I return home from this trip. There

is an old meerchaum pipe in the closet I had discardtMl,

but I shall get it out again, polish it up and put it to

use "

And there you are Friend Retailer. The big uns
«eem to get comfort and pleasure from their pipes and
thev set an example which little uns are glad to tollow.
* How much more appropriate it is to see a man
of parts and of influence smoking a cigar or a good
sized pipe than fiddling away with a cigarette, fit only
for downy-lipped boys.

Cj5 Ct3 C53

New and effective methods of advertising and busi-
ness puhhings are constantly being developed by ing- n-
ious people. Sometimes they are in one busnies%

sometimes in another. , . -i. ^»^

1 therefore pass this idea along, hoping it may

suggest another idea, which may be applied to the cig «

selling . . -rj

A man opened a restaurant in a southern city. Jie
believed in advertising, but he wanted something un-
usual so people would be impressed with it. Instoia
of writing advertisements about his food, he select a
the names of prominent people of his city, and invitna
oiw every day, by an advertisement in the newspapc i-,

(Continued on Page 18)

Sui^ You Saw It in The Tobacco World

44th year

15

cigw^e taste

««*

JI??Wii

^BSTl

i^-*^

tfrr

'•Or,,

•not..

t/N/ON

J^ss

OF

-!«»«r

*"»vc,

4r

OW0

cahc

fotn

*»c«,

•omit

^/^^yv ^

Jr^

'OWA

■«o»,

'...tl^^

"*> I?ij4

Nitt

*»»«T

*"«=«-•«,

••Oc,.,

a?^^

'jH»r

On May 2ml we sent this wire to every
of our salesmen throughout the couatrj^

An average of
over 1000 smokers
every day change to

Otesterfi

Such popularity must he deserved

Liggett & Myers Tobacco Ca

16

44th year

Say You Saw It in The Tobacco World

June 1, 1924

June 1, 1924

Say You Saw It in The Tobacco World

44th year

17

Detroit News

(Continued from page 12)
Fred Suss, of S. H. Furgateh & Company, manu-
facturers of *'Vega del Rev" cigars, arrived m the city
last week with his forty-seven dollar shoes and an aim
full of new jokes. Fred was happy over the hne
treatment he received at Bert Johnson's, for he w^as
properly approached with an order for many thousand
of the famous ''Vega del Roy."

Fred ''Lightnin" Bratt, has accepted a position
with the Tucker Cigar Company, in the Dime Bank
Building, and is in charge of the stand m the lobby ot
the building. Fred has had several years' experience
in the retail game in the downtown district, and he
will no doubt prove to Ix? a veiy valuable man for Mr.
Tucker. We extend to *'Liglitiiin" our best washes
for success in his new position.

R L Dunlop, who for the past several years has
been chief clerk of the cigar stand at 1065 Woodward
Avenue, of the Central Dnig C^impany, has resigned
to accept a position with the Bendizen Tobacx'o C om-
panv, of Svracuse, X. Y., and will promote the sale of
''Little Yara" on the Detroit market. Our good triend
Bill Fellner, manager and buyer of the cigar depart-
ment of the Central Drug (^impany's chain stores, re-
grets the loss of his chief clerk at 1065, who has proved
a verv valuable assistant to him. We extend to ^Ir.
Dunlop our congratulations for success with "Little

Charlev Lamb, who has represented the Peninsu-
lar Cigar Company, in the downtown district for the
past seven vears, has resigned to engage in another
line of business. It is reported that Charley contem-
plates moving to another city, which we greatly re-
gret, as Charles' pleasant smiles and sunny disposi-
tion will be missed along the main stem. We hope
Charles will meet with groat success in his new line
and we extend to him our sincere wishes for great

prosperity. . . . j

Harry Segal, the "Monroe Avenue cigarist, and
known from coast to coast as one of the most success-
ful merchants in the cut-rate cigar business, returned
last week from a business trip to Chic<ago. ITariy in-
foims the writer that while in Chic^ago, he purchased
^0^0,000 "Luckv Strike" cigarettes in 100s tins.

Jake Hoffman, president of the Continental To-
loBmo Company, was a visitor here last week. The
Continental Tobacco Comiianv are the manufacturers
of the famous "Dnnhill" and "Barking Dog" ciga-
rettes and smoking tobaccos. AVliile here Jake was
shown around the city by his Michigan representative,
Dick To}>in, who is promoting the sale of the Contin-
ental brands in this section. All of these brands have
a wide distribution and are enjoying a ven* fine sale
In all sections of the city.

Jim MacDonald, of the cigarette department of P.
Lorillard Company, Tncor])orated, who is |)romoting
the sale of "Old Gold" cigarettes on this market, is
meeting \\'ith tine success nnd co-operation from the
dealers. Jim has a crew of four able assistants, wiio
are interviewing consumers, sampling the luncheon
olubs and banquets. The distribution on "Ohl Gold"
cigarettes and the counter displavs in all the leading
stores and clubs are nearing the perfection point.
Dealers report the sale on the brand to be increasing
rapidly.

A. J. Walsh, district manaffef f*»r the PinkertoTi
Tobacco Company, has moved his office to 1931 Howard

M^IRIEL

The Cigar of Excellence

Mr. Dealer:

Displaying and featuring Muriel
Cigars help you make new friends.
Those new friends help you
make others. All of them help
increase your business and make
more money.

*'// takes a Muriel
to match a Muriel' '

Made by
P. LORILLARD COMPANY

Established in 1760

Street, YaV^hy Su^ar House block. :Mr. Walsh has a
crew of fixc salesmen who cover the city in cars, per-
fecting the sale on the Pinkertoii brands.

J^ B. Annis, of Gradiaz, Annis & Company,
Tampa, Fla., manufacturers of the famous **Don Jul
ian" cigars, was a visitor here last week. Mr. Annis
reports his brands as going big in all sections of the
count rv and that the ''Don Julian" cigar is making
more friends ever>' day.

F. A. Da\ns,*of F. A. Davis & Sons, Baltimoru
j<;l)bers was an out of town visitor who gave the city
the onceover last week. Mr. Davis was here visiting
old friends in the trade and was not on a busimisn
trip.

Antonio Rego, of F. Garcia & Brother, Tampa,
Fla., called on clubs and leading retailers here la >1
week. Tcmy reports business as l>eing very gooil ail
along the route covered.

Roy II. Chanev, Detroit branch manager of the
Crane (liocolate Com])any, Cleveland, Ohio, reports
the candv business as being extremelv good. ^^"7
maintains his office at 643 West Jefferson Avenue,
and ha.s several active assistants who help to promote
the sale cm Crane's chocolates. Under R4)y's reginii;
the Crane chocolate has l>ecome a factor in sweetlaiui
of Detroit. The distribution on this high-grade choc-
olate is second to none, and the dealers say thert is
ao better chocolate than Crane's.

From a cliecking made bv the National Autmnn-
^ Chamber of Commerce, the average mainttn"*^:;®
and operating cost of salesmen's cars is about flo-'W
pfr week, exdusive of depreciation.

Yours truly,
MIKE OF DETROIT.

YORK

HANOVER

EPHRATA

PHILADELPHIA

SERVICE

With some ''Service" means prompt-
ness of delivery, with others, nothing
but a word of seven letters.

To us, service always has meant and
always will mean giving the best that
is in us to satisfy our customers'
requirements.

With four well organized factories
located at favorable points, we are
in a position to fill the trade's every
container requirement — whether of
quality or quantity or time.

CONSULT WITH US

^he 'Best Cigars Are

Packed In Wooden Boxes

iESCHEY-MvERS ClBAR BoX Co.

CIGAR BOX IVIAMURACTLJFrEFtS

YORK-HANOVER -EPHRATA- PHILADELPHIA

After all
nothing satisfies like

' cii

44th year

THE TOBACCO WORLD

June 1, 1924

For Insured Pipe Business!

The weather's getting warmer, now. X'acation time. Pipe time.
Profit time for the dealers who Hnk up with the big national adver-
tising of Milano, The Insured Pi])e.

Kver>' man who goes off on a summer outing can he sold a Milano.
Therie are si)ecial Milano shapes for the golfer and the motorist. In
fact, there's a Milano made for every man who smokes, and were
spending thousands of dollars to spread the news. 1 lelj) us— and
help yourself.

Display ^lilano Pipes.

Displav the Insurance Policy.

Talk up the Insurance idea — it's unique, it makw *em listen,

and it makes 'em btiv.

Get behiml Milano— \i"^ a whirlwind seller already, and we re out

to make it more so!

Order Milanos from your jo1)her now, and write us for Insurance

Policies to pack with the Milano Pii)es you have in stock,.

We will .send you, free, a greatly enlarged rei)roduction of tfie policy

which makes an excellent c^|e|^^e for window display. Ask us

for it as Sign A-141.

WM. DEMUTH & CO.

Business Building

(Continued frotn Page 14)

to be his guest the following day, and to receive a
first-class dinner complimentary.

The advertisement was addressed to one man only,
but thousands of people read it, and every day they
lumed to the advertisement to see who was invited to
the restaurant that day. As his food and service were
first class, and his prices reasonable, he soon had all
his tables filled at the dinner hour.

lie sai<] that far from offending the people who
were thus publicly invited, it pleased them greatly, and
they made it a point to accept the invitation and be on
hand.

I franklv confess that I cannot from this hand a
suggestion for the cigar line, but I know that some of
mv ingenious readers will think up something with
this as a starter of their thinkery, and get up some-
thing good in advertising.

* CS3 tj3

And new tlie newspapers ire full of General
Tawes again. You see his picture everj-Avhere. Dawes
and his pipe. .

What are vou do'ng about it : Are you capitaliz-
ing it ? Aro vou cutting it out, pasting it in your win-
dow witli a notice under it to the effect that when (jen-
cral Dawes and his pipe got mixed up with the Euro-
pean muddle thev cleared it up m short order. And
are vou afUliiii? ihat sonuhow a good brand of tobacco
in ail old briar pii>e will help a man clear up the knot-
tiest puzzle, whether it is business, politics, love, war
or sport!

Catching on to things of this kind is what the
newspapers call *' having a nose for news." If you
will cultivate this nose for news— and you can culti-
vate it— vou will have a crowd around your store win
dow every morning to hear your comments on the
news of the day.

And then vou can always with wit or humor i\e^
the news on to vour goods so folks who had no thought
of purchasing will enter and buy— and do so regularl.N .
Don't sav vou can't do it; or that you can't evolv ■
wittv savings\ You can. All you have to do is to f/itw/.
you can,* and try to do, and lo, you will produce results.
And great willbe your reward.

vWD

230 Fifth Avenue, NEW YORK
World's Largest Manufacturers of Fine Ptpei

IBM

FRED HIRSCHHORN RETURNS
It has been reported that Fred Hirschhom, pres'-
dent (►f the General Cigar Company, returned to New
York last Saturdav after an extended trip aciw
where he has been attending the Sumatra Inseriptior.
and secured a snpply of excellent leaf for the braiuJ
of his company.

BROOKLYN CIGAR BOX FACTORY DAMAGED

Fire seriouslv damaged the factory of Williain
Black & Companv, Norman and Morgan Avenue .
Kiooklyn, on Thursday night, May 22d. The factoi
was used to manufacture wooden cigar boxes and m>
midors and the damage is estimated at $100,000.

Cffic Insured Pipe

Smoking habits change

PO8.

-just as styles do

Today you will find more young men
.moking cigars than ever before— a
significant fact -"After all nothing
«uisfies like a good cigar.

(7 ^£^n£A^ ^ 1^ /Mm^ /^^^^W

THREE popuU, .ize.-.h. PANA"LA.. 10c ..-.!«»... A. mF^
•I 2 (or 25c, and the foll-wrapiwd INVINt-lBl-E « "
W(h ,u.li.y-tb. filUr of .very Rob! Burn. .. all Havana.

Attual ri*»

if the

PAN A TEL J

20

44th year

Say You Saw It in The Tobacco World

June 1, 11' 2'

Du Pont

"A BETTER
CIGAR

for lOc

ff

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

LET US HELP YOU

ELIMINATE THE TOBACCO BUG

By treating your tobacco with the exterminator

BY THE SHUEY PROCESS OF STERILIZATION

The only known preparation on the market that will give you permanent relief hrom

future infection*

Tested

Approved and

Adopted by

Leading

Growers,

Packers and

Manufacturers

Harmless to

user. Easy to

apply without

additional

help.

Why not

insure your

product nowT

Does not in any way change the Taste, Aroma or Burning Qualities of the tobacco
Order Sample Gallon Today and Convince Yourself

SHUEY TOBACCO BUG EXTERMINATOR CO.

1436 WALNUT STREET

CINCINNATI, OHI©

"BEST OF THE BEST

9f

''r"— "- ^- A. SANTAELLA & CO.

Office, 1181 Broadway, New York Citj

MCTORIES.- Tampa and Key Wett. Fbrlda

APRIL CIGAR PRODUCTION SHOWS DECLINE

The following comparative data of tax-paid pr.jd-
ucts indicated by monthly sales of stamps are obtained
from the statement of Internal Revenue collections 'or
the month of April, 1924, and are issued by the hurt iu.
(Figures for April, 1924, are subject to revision ui.til
published in the annual report.)

Products, April 1923 April im

Cigar (large)

Class, A No.

Class B No.

Class C No.

Class D No.

Class E ^»o•

194,631,225

122,604,656

203,918,013

9,214,435

2,165,192

195,029.:h)2
107,352,(;52?
186,530, 140

10,517,1)02
1,986,064

Total I.. 532,533,521 501,422,160

Cigars (small) No. 41,154,200

dgarottcs (large) No. 1,495,256

Cigarettes (small) No. 4,710,544,617

Snuff, manufactured . . lbs. 3,296,140
Tobacco, manufactured lbs. 30,759,305

Note: The above statement does not include tax-
paid products from Porto Rico and the Philippine Is-
lands. This information is shown in inclosed supijle-
menlal statement.

34,590,r)53

l,636,iir)6

5,323,294,577

3,346,:no

29,540,134

April, 1923 April lU2i

SUPPLEMENTAL STATEMENT

Tax-paid products from Porto Rico for the m(»iith
^ April.

Products.
Cigars (large)

Class A No.

Class B No.

Class C ^o.

Class D No.

(Jlass E No.

8,746,525

169,840

4,239,750

28,350

1,000

5,221, WHJ
672,:n5

1,878,4:10
25
50

Total No. 13,185,465 ^ 7,772,410

CiKars (small) ....:.. No. 2,000,000

Ciirarettes (large) No. 9o,(HH)

Cigarettes ( small ( No. 1,000

2,(M)O.<H)0

5(H),IMR)

41,120

April 1923 April VrU

Tax-paid i)r(Hhicts from the Philippine Islands for
the months of April.

Products
Cl^rs (large)

Class A No.

Class B No.

Class C No.

Class D No*

Cla^>s K • • • . Ao,

16,979,768

619,560

163,895

55

11,65:).S70

181.495

16! '."50

100

30

17,763.468 12,001,^0

1,0(K) >'^*

147,440 mm

1 02 5

Total .,,... *.K^

Cigarettes (large) No,

Cigarettes (small) No.

Tobacco, manufactured lbs.

Note: Qnanfifios of tflX-paid products showit m
above statements are indicated by stamp sales repc t«i
for the month.

iANTAEELA iRUTYS WiV WEST FACTORY
Aw!ording to reports, A. Saiitaella & Com , any
have purchased the factorv building which they ita^e
been occupying in Kev West for the past several yi am
The building was purchased from the Martinez Ha-
vana Company, of New York.

June 1, 1924

THE TOBACCO WORLD

44th year

21

The rising tide of approval!

CHIPMENTS of Porto Rico tobacco
for the 9 months ending March 3 1 ,
of the present fiscal year, exceeded
by 1,200,000 pounds the shipments
to the U. S. for the entire fiscal year
1922-1923!

More manufacturers are
using Porto Rican tobacco
than ever before.

The White Stamps

say it*s

PORTO RICAN

It's Good

because it's

PORTO RICAN

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street /. F. Vazquez Telephone
New York Agent John 1379

ALLIED TOBACCO EXHIBITORS ASSOCIATION
ISSUES OFFICIAL ANNOUNCEMENT

May 20, 1924.

The third annual tobacco industries exposition will
be held the week of January 19 to 24, inclusive, 1925,
ill tile largest exhibition hall in the Grand C'entral Pal-
ac«'. New York City. It is being held because of a
trade demand and in view of the fact that foimer ex-
pu>iiions have proven profitable to those who visited
or exhibited.

This association will co-oi^erate with the manage-
nieut in producing a representative tobacco show that
v<' • cHect the magnitude and inpor lance of our in<lus-
tr>-. AH associations and individuals connected with
the tobacco and allied trades are cordially invited to
(0- iicvate and appoint a rei)resentative to act q% the
Iltj.Lurarv Advisorv Committee.

The association will work out many plans and in-
cor», orate ideas in connection with the exposition that
will make it of much greater value t© the trade than
heretofore,

The diagram of the floor is enclosed and your se-
»n of space, by return mail, together with the name
ch representative as you may care to have act on
"mniittee, will be appreciated.

'*Ve are pleased to announce that Mr. Asa Lem-
whose name no doubt is familiar to you as being
;>ne :»f the best-known men connected with the tobacco
nidr ,try, will be business manager for the Exposition
Coni.iany which conducted the past shows, so that the

best interests of the tobacco and allied trades will be
thoroughly promoted.

Just indicate the space you want and contracts in
dui)li(ate will be forwarded for your signature.

Your prompt application and enthusiastic co-op-
eration /////// itow is what we ask to help put over the
message to the trade and public that we all know our
industry needs.

Allied Tobacco Exhibitors Association,

By Samuel W. Levine,

President,

led
of >
tho

(Mil

SMOKES AFTER SHE SHOOTS

New York, May 26.

Samuel Brown, thirty years old, a garage mana-
^r, was shot and kiUed in a lower Broadway hotel
vest (M (lay and a woman, who gave the name of Doro-
thy Brown, twenty-four, was arrested and charged
wth the murder.

The police found her seated on the bed in the room
in which nhe and Brown had lived, smoking a cigarette
and conteniplatin.y: the body at her fee|.

The eou|>le had registered as **Mr. and Mrs. Sarn-
ie Brown, Chester, Pa,"

She dis|)layed iio emotion when arrested, and
stoically refusetl the discuss the shooting. Brown left
ft widow and Ave chihlren. ^Irs. Brown, when told of
the muidcr, only c(mnneiited that '4t served my hus-
l^iikd riiilit," the police said.

I

22

44th year

Say You Saw It in The Tobacco World

June 1, 1924

Tobacco Merchants' Association

^ . . r) ^,,5 Beekman Street

Registration bureau, new york city

Schedule of Rates for Trade-Mark Services

Effective April 1. 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An allowance of $2 will be made to member, of the Tobacco Iter
thanta* Association on each registration. ,; „ „, ,nore

Note B-lf a report on a -rch of a title -"sitate. the ;^^^^^^^^^^^
than ten (10) files. l>"t j«" ,'h»" 'States the reporting of more than twenty
Dollar ($1.00) w.ll be made If it "«""' '^,^" idftional charge of Two Dollars
(20) titles, but less than thirty-one 3 ). an addmona^ en g^ ^ ^.^^ ^^

(t?m> will be made and so an adaitionai cnaiKc "» ~'„,».j
S for every ten (10) additional title, necessanly reported.

REGISTRATIONS
<irAT?F CROW-— 43 798. For chewing and smoking tobacco and
^^ct^t^ttl A;;7}o. I924. The E. O. Eshelby Tobacco Co., Cov-

ToIaQUA:-43,801. For all tobacco products. May 15. 1924.
S^i^^l^:^^:^' '^or ^^r^'^'h^- k 1924. Milwaukee

MI^aiARLl^^>^;«06. For cigars. Ihtle cig^^^ cheroots
and stogies. April 11. 1924. B. L. Robbnis, ^^^'^l^'%^{!-\g,s

MONTE REINA ABAJO:-43.807. For cigars. April 14, 19.4.
Tampa Havana Industrial Co.. Tampa, Ha.

TRANSFERS

17TMAN ATT FN— 10226 {{'. S. To])acco Journal). F'or cigars.

^™erfd U^^mb;? R 1^88, by Schumacher & Ettlinger New
Vofk titv. rhrough ttu-sne transfer. ^V;"^.^-! '^>, ^/"^^^^ ^ ^^^
Co.. Detroit. Mich., and re-transfcrred to O. L. Taylor & Co., Inc..

FAST'xRAiN^-lszS^.ToiL^'^^^^^ Tobacco F.rand Directory). For
plug, twist, fine cut. chewing and all kinds ^"^f "^^5^^.^"°' .7^-
i-ettes. cheroots and snuff. Registered "V^-^'Y*^" ^^V-^^^^^'^^^, |
F. Xees .*t Co.. Rochester, N. \. Transferred to O. C. la>lor &.

Co.. Burlington. \ t.. June 19. 1907. , . „ . ^:„^r..ttP«

FOX TERRIER:— 12,774 (Tobacco Leaf). lor cigars, cigartttc^,
cheroots and tobacco. Regi>tered lAcunber 9. 1 '^^^^V ^^ ; J^' '
Peck Rutland. \t. Translerrcd to O. C. Taylor & Co., Burling-
ton Vt.. March 15. 19<l7. ^ , ,- •
GOLDEN WEDDING:— 6595 (U. S. Tobacco Journal). For cigars,
cigarettes and tobacco. Registered July 16. 1880. by R. Umer &
Co., New York ( ity. Transferred to O. C Taylor & Co., Burhng-

KING OF^VE^MONT— 11,735 (U. S. Tobacco Journal). For
cigars Registered lanuarv 9. 1890, by Geo. A. Kent & Co., Bmg-
hamton. N. V. Transferred M* Q. C. Taylor & Co., Burlington,
Vt June ^^ 1921

OUR KILLlisiGTON:— 17,028 (Tobacco Leaf); 21,319 (I^'- S. To-
bacco journal). For cigars. Registered June 3. 1899 by Geo. A.
Kent & Co.. Binghamton. X. V.. respectively, transferred to U.
C. Tavlor ^ <^"o.. I'.urlington. Vt.. April 15, 1905.

LA LUZ DE TAMPA :.-33,493 (Tobacco Leaf). For cigars, ciga-
rettes and cheroots. Regi>tered June .^, 1907. by W. H. Strceter,
Tampa. Fla. Transferred to Tierra del Lago Cigar Co., Tampa,

Fla
OUNO:— 23,748 (Tobacco Leaf). For cigars. Registered August
11. 19U2. by J. \V. West. Tampa. Fla. Transferred to Tampa,
Box Co.. Tampa. Fla.. April 21. 1905, and re-transferred to Tierr«
del Lago Cigar Co., Tampa. Fla. ^

OINO:— 23,749 (Tobacco Leaf). For ciffats. Registered August II,
190' by I W . West. Tampa. Fla. Transferred to Tampa Box
C«,. ''Tampa. Ma.. April 21. 1<X)5, and ra-transf erred to Tierra ^1
Lago Cigar Co.. Tampa, Fla. . ^ . „ . , * n

LOCUST: — 17,299 (Tobacco Journal). FcW cigars. Registered Apnl
Wf 1895, by J. Frvsinger, Jr.. Hanover, Pa. Transferred by Fan-
nie Frysinger. Ad'mx. of the Estate of J. Frank Frysinger to H.
B. Cochran. Philadelphia, Pa.. April 23, 1924. and re-transferred to
The Delphia (.igar Co.. Philadelphia. Pa.. May 19. 1924.
JOEL GAY:— 23,801 (Trade-Mark Record). For cigars, cigarettes
and tobacco. Registered January 17, 1901, by Frank P. Torrencc,
Springfield, Ohio. Through mesne transfers acquired by The W.
1* Buchcr Cigar Co., Dayton. Ohio, and re-transferred to Ameri*
can I'.nx Stippiv Co.. Detroit. Mich.. Mav 1.1. 1924.
NOTABILITY:— 19,623 (Trade-Mark Record). For cigars. Regis-
tered July 25, 1898. by F. Heppenheimers Sons. New York City.
Through me.«ne tran»f«r» acquired by Wertheiater Bros., Balli-
more, Md*

^ After all
nothing satisfies like^
^ a good cigar

CORDERO ENDORSES 1925 EXPOSITION

New York, May 21, 1924.

Mr. Samuel W. Leviiie, President,
Ailed Tobacco Exhibitors Ass'n,
Room 332, McAlpin Hotel,
New York City,

Dear Sir : .

Herewith, we beg to hand you our signed contiMct
for space in the tobacco show starting January 19,

1925.

Mav we add that we were very well satisfied with
tlio results obtained in the exposition of 1924. AVe
were foitunate in making connections with several
large accounts whom we met for the first time on that
occasion. In addition, our salesmen found it easier to
interest prospective customers as a result of our ex-
hibit. ^ ,11.

Aside from selfish motives, we strongly belu've
tliat the tobacco industry requires general publicity.
It is our humble opinion that such results can best l>e
obtained bv having a tobacco show where both con-
sumers and dealers may be brought together with man-
ufacturers.

Let us hope that the exposition for 192o will have
a 100 ])er cent, representation of all branches of the
tobacco industry.

With best wishes for success, we are.

Very truly yours,

E. P. CoRDERO & Co.,

Bv Leo G. Steinor

PORTO RICAN LEAF IMPORTS LOWER

According to * ' Commercio, ' ' Spanish-English
moiithlv magazine of San Juan, Porto Rico, shipments
of Porto Rican tobacco to the United States for the
three months ending March 31st, were 4,400,:W9
pounds. This amount is somewhat lower than the two
preceding three month periods of the current fiscal

vear.

The shipments for the nine months ending ^larch
31 st of the present fiscal year, however, already have
surpassed the shipments for the entire fisc^tl year 1!>22-

1923.

Bv months the shipments have been:

Julv, 1923 3,176,980 lbs.

August, 1923 2,942,724

September, 1923 3,660,442

October, 1923 2,989,881

November, 1923 2,149,414

December, 1923 1,791,216

Januarv, 1924 1,534,959

Februarv, 1924 1,671,759

March, 1924 !• . ... . 1,193,661

Total for nine months 21,111,036 lbs.

The total shipments for the fiscal year July 1, i922
\n .July 1, 1923 (official) were 19,911,979 pounds.

it

n
t *
it

n

i 4

n

a

RIBBON GUM

TRAGACANTH

She Finest Stualities

A. D. SMACK CO.

M IdlfN STREET i : NEW YORK CIT^

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co.
24 Vine St., gp^'AftTr.ir

DESHLER, OHIO. ^-^*^"*^

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACM, PbcS.

iJ.A.VOICCScCV. & CeNU.MANACEK

IPABBl^t^lB/QlEC

^::^UTHOeRAPHING CO.inc.-^^

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGAR BANDS

The fttandard> of America

Lorillard'c Snuff, : E«t. 1760
Rail Road Mills Snuff, E>l 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

ttme9obot>s—H.appe0s — High Toasts
Strong, Salt. SVeet and Plain Scotefu

MANUrACTUIUD BY

6E0RGE W. HELNE CO., Ill Rfth A?e., New Ytrk

Bey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, 111.

I

Cigar Labels, Bands and Trimmings
of Highest Quality

Perfect Lithography

Afl^ericzin'Rox Sapplv C9:

8309 Riissell Street

Detroit. Ml«h.

Coraar of Oratlol Streal

Exclusive Sellinp Agents For

THE CALVERT LITHOGRAPHING CO.

SipiCE 1879

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

CAN NOW GET

DILL'S BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND. VA.

^anu/ofttirgn af

HIGH GRADE

SMOKING TOSACCO.

' u

I

GROWERS

AND

PACKERS

I Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

•ililllWiyiilllliiilWIMUIWIIIIIIIIMHi

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

^«iwtillti!iHtil1Hi1lililffttHBt1IHIHHHif1iliiiMM

AMERICAN SUMATRA TOBACCO CO.

131 Water Street

New York

After all
nothing satisfies like*
a good cigar

imc

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

tmd new prtM

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

TwMdy years giving satisfaction right

along

HAS A FINE AROMA

CANT TELL IT FROM THE
REAL HAVANA

Write /•«• sample and price

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

L||||lllllllllllllll|l|lllll'"'"»fes^^^s?p-irii jA ii'i"""'f""""ffiiiiniiiiiiimiiiiffr

PUBLISHED ON THE 1ST AND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHILA..PA.

••Ug.

ThTs^^ C I G A.R S are Packed in

WOODEN

I

At the Gateway to the
Playground of the World

This gigantic sign, 250 feet long and 30 feet
high standing on the Meadows of Atlantic
City, within a mile of the drawbridge, will
hammer home again and again to the millions
of people who visit this famous resort the fact
that "The Best Cigars Are Packed in Wooden
Boxes".

Why not pack your cigars in Wooden boxes
and reap the benefits of this campaign?

Haven't you too noticed that already every-
body is saying, "The Best Cigars Are Packed
in Wooden Boxes".

''The Best Cigars are Packed in Wooden Boxes

9f

June 15, 1924

Say You Saw It in The Tobacco World

44th year

MANUEL

10 cents and up

hSMML

Manuel will
make a
definite
business
for you

k BULWARK
of BUSINESS

— because it

holds

customers

YOU want to sell a cigar that does three

things: First, looks good; Second, tastes

right; Third, satisfies. In Manuel, we make
just that kind of Cigar.

Manuel is building business for dealers every-
where. Always popular, its fine quality and
perfect condition are increasing Manuel Sales by
large percentages every month.

What Manuel is doing for other dealers, it will
do for you.

A CIGAR OF RARE EXCELLENCE

MANUEL

CIGARS

ALLEN R. CRESSMANS SON5 Cgm Manufacturen Philadelphia

WAITT & BOND

Blackstone

CIGAR

Havana

Filler

Absolutely! \

lik PALINA

CIGAK

IT'S JAVA WRAPPED

J

Gel the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
They help sell your cigars.

PHILADELPHIA CIGAR BOX CONPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

The tk<tw
La TOSELLA

BUDDIES-IOc

Si^eet as a nut
Smooth as velvet
Melloiv as moonlight
But always MILD !

0.«.A.

UnSEUiA

i

I

44th year

Say You Saw It in The Tobacco World

June 15, 1934

AKAUFFMAN&BROInc

ESTABLISHED

YORK,P>\

MANUFACTUREBS OF

1893

aGARBOXES

CIGAR BOX
LUMBER

WE SPECIALIZE ON

GOLD LEAF WORIC

"BEST OF THE BEST

f>

Manufactured b. ^ SANTAELLA A CO.

Office, 1181 Broadway, New York City

FACTORIES : Tampa and Key West. Florida

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

WILLIAM T. REED. Richmond, Va
HARVEY L. HIRST, Philadelphia, Pa.

ra«**«>«i

ASA LEMLEIN, New York, N. \. .•••*E5

CHARLES DUSHKIND, New York. N. V Counsel and Managing D

Headquarters, 5 Beekman Street, New York City.

, .,,.,. ........ Vice-President

,..,.,.,.,....,...... Vice- President

Treasurer
irector

ALLIED TOBACCO LEAGUE OF AIIERTCA

W. D, SPALDING, Cincinnati. Ohio

CHAS. B. WITTROCK, Cincinnati, Ohio..

GEO. E. ENGEL, Covington. Ky

WM. S. GOLDENBURG, Cincinnati. Ohio

•^•■■••■•••i

■*•••••*• ••

••••••••*••■■••«■«*••• *•

Preiidem

Vice-President
Treasurer
Secretary

THE NATTONAL CIGAR LEAF TOBACCO ASSOCTAtfOK

JOSEPH MENDELSOHN, New York City
A. W. KAERCHER. Chicago. III. ...
\V. S FULLER. Hartford, Conn. ...
JEROME WALLER. New Y6rk City

^Ci* *#«•#« ■««* «**»=* m *«9 c

*a ••••»«*« ••«»»»*«<r>^« «««#*#«< «^*

President

»»,****.. Vice President

..Treasurer

..Secretary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY T. FREEMAN .,.„,«,,»*,,,..,.•,»,♦.,.... President

JACK ECKSTEIN ..,,»♦*«#,•«*»*♦»«»»»♦,•. »«>♦»»*«••.*•*..•»... .1st Vice-President

SAM. FORDIN ,..,....,.............,.„,,,»«,. .24 Vice-President

MAX BERLINER j^.,.. .,*«,».„„. ...Treasurer

IMO RIEDERS, 2» Weat 118th Street, New York CT^ •«^«..»,.„.*..Seereury

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

■ ••••»»***««***»«*»«««*«*«*»****«*«p «#tt*«* * •

JOSEPH WINNICK

SAMUEL WASSERMAN

ARTHUR WERNER, SI Chambers St.. New Ywit O^..I

*••••*«••••■*•■

■ *•■••«•****■•••««■ »#»*■«««« I

, President

.Vice-President
and Treasure

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES

LETTERING PENS, with inks and complete instructions for

making nifty show cards and price tickets. Absolutely new. Address

Box 451, care of "The Tobacco World."

BUSINKSS OPPOKTUNITY

MODERN EQUIPPED FACTORY, Desirably located, State of
Pennsylvania. Steam heated. Capacity 100,000 minimum, 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on inquiry. Address Box 454.
care of "The Tobacco W^orld."

WANTED

WANTED— A POSITION AS SUPERINTENDENT. Twenty-
seven years of experience as a manufacturer of cigars; hand,
mold or suction. A man that knows how to get results. Address
Sunerintendcnt. care of "Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories, capable of starting chain of factories; will be open for
position shortly. Address Box Z, care of "The Tobacco World.

The Tobacco World

Established 1881

VOIAI.ME 44

JUNK 15, 1924

Nc. 12

TOUACtO WORLD tUKPURATlUN

Publishers

Ilobart Bishop Ilankins, President and Treasurer

Gerald B Ilankins, Secretary

Published on the Ist and 15th of each month at 236 Chestnut Street.

Philadelphia. Pa.

Entered as second-class mail matter. December 22. 1909. at the Po.t
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States. Canada, Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

«,.,„«.«N ,..i,.iuiiiiiiiiiii. IIIIM.H..H „„m„m,>»<,H,^M-<-«>Mm,«m»»>m«m>fmmumMm»mm

OUR eiOH-OEADE NQN-BVAFOEATINO j

OGAR FLAVORS . ^ u . u «# . 1

Make tobacco mallo^v and •mooth in charactar .
and Impart a moat palatable flavor {

FUYORS FOR SMOKWG tiid CHEWING TOBACCO

Write for Llat of Flavors 'or Special Jf ■■{•„_„
BITUN. AKOIIATIZEI. BOX FLAVOM, PASTE SWBBTENEBS

FRIES 8k BRO., 92 Reade Street, New York

..««,..mmiiiii««««iiHi.M..H..iiM»miMi».HMii>iwi»«niMiM.ui™«

"j/Zie ^fc/ar of Off^^^^fj^

122 SECOND AVeWtlt
NEW YORK CITY

June 15, 1924

Say You Saw It in The Tobacco World

I

I

I

I

44th year

M

Because I get lots
more for tmy money

ft

The man who rolls his own from
"BULL" Durham has found his best
friend for life. He's always going to
be sure of real quality and real tobacco
taste. And think of the money he
saves— 100 cigarettes for 15 cents

jO Guaranteed by

INCONrOKATKD

GENUINE

««

BUirDtfRHAM

NOW

EIGHT CENTS A BAG

I

I

I

I

44th vear

Say You Saw It in The Tobacco World

June 15, 1924

FOR GENTLEMEN OF GOOD TASTE

THE DEISEL-WEMMER CO.

Makers

UNA, OHIO

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER

PENNA.

"Quality Cigar Box Manufacturers For More than Fifty Years"

I

Model B-1 illustrated above.

PACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MODELS TO CHOOSE FROM
Model "A" without top lever, for 50 cigars ■ $ 5.00
Model "B-1" with top lever, for 50 cigars - 10.00
Model "B-2" with top lever, for 100 cigars - 12.50
Model "C" with top lever, for bundles of 100 - 16.00

All pacXers are adjastabim to aay standard size box.

Pulte-RorrecK Machine Co.

GRAND RAPIDS. - - - MICHIGAN

The rising tide of approval!

C HIPMENTS of Porto Rico tobacco
^ for the 9 months ending March 3 1 ,
of the present fiscal year, exceeded
by 1,200,000 pounds the shipments
to the U. S. for the entire fiscal year
1922-1923!

More manttfacturtrs are
using Porto Rican tobacco
than ever before.

The White SUmps

say it*8

PORTO RICAN

It's Good
because it*f
iRTO RICAN

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street /. F. Vazquez Telephone
New York Agtni John 1379

iaB3B3BS3aaii;:si;;;;3is;iaiasa5ssss;s::::::«::;:::s;n4

Voiume 44

THE TOBACCO WORLD

Number 12

Eaiabliahed
1881

A SEMI-MONTHLY

For the Retail and Wholesale Cigar and Tobacco Trade

12.00 a Year

PHILADELPHIA, JUNE 15, 1924

Foreign $3.50

♦—

— ♦

EDITORIAL COMMENT

GESTURE was made at the National Cigar
Leaf Tobacco Association Convention in Lan-
caster last week that ought to be of some in-
terest to the cigar-manufacturing industry
and allied trades.

Cigarettes were absent from the tables at the out-
ing dinner and the banquet as w^ell. Also they were
barred from the business sessions of the convention.

Which provides a peg on which to string a few
paragraphs.

The form in w^hich tobacco is consumed is a purely
personal matter. We hope that the mental balance of
the nation will never become sufficiently lop-sided to
deprive us of that privilege.

But why manufacture a product of which you are
ashamed! We ask this question l>ecause an astonish-
ing percentage of our friends who manufacture cigars
generally have nothing but cigarettes in their offices,
and the w^hole executive staff right down the line wan-
der about their duties smoking cigarettes. A large
number of our friends who earn their livelihood di-
rectly and indirectly from the cigar industry smoke
cigarettes not only in their places of business, but when
soliciting orders in the offices of their customers.

We are not discussing the relative merits of the
cigar and cigarette. We are trying to find out what
the trouble is with the cigar business.

One point already made is that it is under adver-
tised, and particularly by those who make a living in
it. What a man smokes in the privacy of his club or
his home is his own business, but if he gets a living
from the cigar industry he ought to think enough of it
to smoke cigars in his office or when on business.

The old story about the man who owned a restau-
rant and wanted his friends to patronize him, but went
somewhere else to eat himself, has been applied to the
eigar industry before and it won*t hurt to emphasize
the application.

The doctor exiM^cts a little personal effort on the
part of a patient he is trying to cure. If the cigar
manufacturers and others living exclusively from it,
will let their customers and the ])ublic see them smok-
ing their own cigars, it might increase confidence in the
•igar business.

The National Cigar Leaf Tobacco Association has
taken a step ui the right direction that can be followed
to advantage by other strictly cigar organizations.

CJ3 CJ3 Cp

II K action of the Cigar Committee of the To-
bacco Merchants Association in recommend-
ing a thorough survey of the field by an ex-
pert before proceeding with plans for an ad-
voi'tisiiig campaign in behalf of the cigar industiy, is
one to be commended.

In order to raise money for such a campaign the
sjwnsors must have a definite plan to submit to those
tmm wliom donations are expected. Just what those
plans should be can be determined only after an ex-
haustive study and analysis. After the plans are for-
iiiuhited tliere are certain to be objectors. No large
group of men will ever be brought to agreement on
such a question as plans for a national advertising
cam})aign.

After plans have been submitted, the industry
should be willing to stand by the decisi(m of the Cigar
Committee. If a definite plan is approved, it is then
time to go out and sell the plan to the industry. This
moans selling the cigar manufacturers, n^bber, retail-
ers, leaf tobacco men, lithographers, and the tin, paste-
board and wooden container maimfacturers.

There is no question but what a national campaign
to promote cigar smoking is of vital interest to every
one of the above groups. Either wholly or in part
every one of them derive a living from the cigar indus-
trv. The extent to which thev contribute, however, will
be dependent U|)on se\eral things: the character of the
campaign, the manner in which it is presented to the
industry and its allied branches, and the methods used
to secure contributions and pledges.

We are ho]ieful that the survey and analysis of
the Industry and its needs, will ]>roceed promptly, to
l)e followed as quickly as possible with a plan for ad-
vertising, and a metho<l for raising funds. If an ad-
vertising plan can be devised that wiU arouse enthus-
insni, it should go far toward reducing the amount of
elTort needed to raise the money.

44th year

THE TOBACCO WORLD

June 15, 1924

June 15, 1924

THE TOBACCO WORLD

44th year

rSlNESS among both retailers and manufac-
turers of cigars seems to be showing a slight
improvement, according to reports coming m
from local sources. The wet weather no doubt
has a depressing effect and a ";^f ^'^f .;^P^"^>;:f "f "^^^^^
looked for when real June weather hits us (it it e\er
does) Manv persons in this vicniity are reported to
have started burning their next winter's supply of
coal.

PHILADELPHIA-FIRST, LAST AND ALWAYS

\ Cauffman, of Philadelphia, attended the Latt^
caster'conveiition and was one of the party that made
the first trip in the aeroplane at the Lancaster Oun
Chih on Mondav afternoon, and J. F. Dorris and your
humble servant' made up the party that made the last
trip lip of the day.

LYNCH JOINS "44" SALES CORPORATION

James E. Lvnch has been appointed sales mana-
ger of the locaroffices of the ''44'' Cigar Sa^es Cor-
poration, and increased distribution is already begin-
ning to show as a result of his efforts.

RED LION SUFFERS FROM SEVERE STORM
Cigar factories and homes in and about Red Lion
suffered ct)nsiderable damage on Friday, June 6, on ac-
count of a severe wind and rain storm which visited
that territor\\ The roof was blown from the Superior
Ci*^1r Factory and considerable damage was also done
to tlie stock. The roof from the cigar factory was blowm
over on the roof of the home of Theodore Winter, who is
also a cigar manufacturer, damaging the roof of his
home. Much of the stock of the Superior factory was
saved by being immediately moved into the factory
building lately vacated by AV. C. Frutiger.

UNITED STATES TOBACCO COMPANY DIVIDEND

Directors ol' the United States Tobacco C^)mpany
have declared a dividend of $L75 per share on the pre-
ferred stock and 7;') cents per share on the common
stock of the company, payable July 1st to stockholders
of record June 1(), 1924.

C. A. BOND EXPECTED EARLY IN JULY
Charles A. Bond, manager of the Manila Adver-
tising Agency in New York City, is expected to re-
turn from an extended trip in the Philippines about
July 4.

BAYUKS USE NEW MARKINGS
The pacJcings of Bayuk's cigars are now marked
^♦Ripe Light, '^ "Ripe Light Brown,'' etc., instead ot
'H'laro," **Colorado Claro,'' etc., as formerly. This
is a step in the right direction to educate the smoker
to *' Judge bv taste and not by color,'' and is in keep-
ing witli the* work of the Color Committee of the Na-
titnial Cigar Leaf Tobacco Association.

TRADE NOTES

It is rumored that Yahn and McDonnell will have
the cigar stand privileges in the new Ben Prankhn
Hotel being erected at Ninth and Chestnut Streets. It
is expected the hotel will l>e ready for the opening in
September of this year, with twelve hundred rooms.
I1.is hotel is being erected on the site of the old C oii-
tinental Hotel, which housed many notables in the in-
gone days.

Bavuk Cigars, Incorporated, Third and Spruce
Streets", report that the month of May, 1924, ^vas the
iK^st Mav thev have experienced in the history ot he
company, and June, so far, shows no falhng off in tlie
demaiKf for their products.

Word has been received by the Congr^s Cigar
( Vmipanv, Third and Spruce Streets, of tlie safe arrival
in Paris of Samuel Paley, president of the Congi ss
Companv. He is acoompanied by his wife and sun,
William,' and daughter, Blanche.

Hariv Bobrow, of Bobrow Bt^Kew, attended tie
convention of the X. C, L. T. A. ^ Lancaster 1 ^t
week, and did not miss any opportunity to boost .ic
hrancls of his iirm, viz., -Bold,'' -Topic" and >.a
Tosella."

S. AVeinberg, leaf tobacco dealer, of North T id
Street, attended the leaf convention in Lancaster . '•<!

iiad a won<lerfnl time.

TALKED TOO MUCH
He— -I love the good, the true, the beautiful, he

innocent " , n ■ ^r

She— -This is rather sudden, but I think fj' ^^^

will consent."

National Cigar Leaf Tobacco Association Convention Huge Success

HE twenty-sixth annual convention of the Na-
tional Cigar Leaf Tobacco Association, held
in Lancaster, Pa., on June 2 and 3, was voted
a huge success from start to finish by all
those in attendance, both from the point of attendance
and also from the amount of constructive work accom-
plished.

The Lancaster Leaf Tobacco Board of Trade was
the host at the convention and as it was also the occa-
sion of their twenty-fifth anniversary, a wonderful en-
tertainment was provided.

The convention opened at 9.30 A. M. on Mon-
day, June 2, in the banquet room of the Stevens
House, with President Joseph Mendelsohn in the chair.
Mr. Mendelsohn introduced Milton Ranck, president
of the Lancaster Leaf Tobacco Board of Trade, who
in turn introduced Mayor Frank C. Musser, of Lan-
caster, who welcomed the delegates and visitors to
l^ncaster and promised to co-operate with them to
make their stay in Lancaster an enjoyable one. Presi-
dent Mendelsohn read his annual report, which was fol-
lowed by the annual report of the Washington repre-
sentative of the association, Mr. "William Crounse.

In commenting on the condition of the cigar in-
dustry. President Mendelsohn said :

**The backward tendency in cigar production, the
^er increasing concentration of output, and especially
the shrinkage in volume of business since the c'ose of
the fiscal year of 1923, are alarming the trade. Every-
one feels that something should be done to increase
cigar smoking. The enormous sums spent in adver-
tising by individual manufacturers, offering their
wares as the mildest, largest, and best smoke in the
world, do not seem to do the trick; such methods sim-
ply increase the production in certain quarters at the
cost of output in others where the means of fostering
ft continuous advertising campaign are lacking.

**For some time past a co-operative advertising
campaign has been advocatetl by the editorial waiters
of our trade press. In a recent circular issued to the
trade by the Tobacco Merchants Association such a
step is iiighlv recommended, and for the purpose of a
thorough interchange of views a representative com-
mittee of the Cigar Manufacturing Industry and 1 igar
Leaf Trade has been appointed. It is certainly hoped
that something very tangible will result from their de-

Uberations. _ . ,,,,,.

**I recommend to this Convention that this move-
ment shall receive our serious consideration and sup-

**This brings us to another problem for our delib-
eration—a question brought up and dwelt upon at
length at our last convention— namely,

"The Color Question

**You are familiar with the fact that a committee
has l)een appointed to work out a slogan or sclieme by
which the use of other than light wrappers can Ix- en-
larged and wrapping costs thereby reduced. 1 he com-
mittee appointed for this purpose, consisting ot Mr.
Leo Leventritt, chairman; William ITaas and \N lUiana
Paley, have had numerous meetings and have received
manv suggestions and des'gns. These activities have
(inallv resulted in the adoption of what your com-
mittee and vour officers regard as an instructive plao
ard, carrying not only the slogan— Mudge by Taste,

Not Color,' but also in condensed form such litera-
ture as will enlighten the smoker almost at a glance
conceniing the fallacy of the belief that light cigars
only are mild cigars.

*'For the purpose of proper introduction and to
obta'n the material at a fairly reasonable figure it was
necessary to place an order for 25,000 of these plac-
ards and several million information slips at a cost
of about $5500. Your appropriation is limited to $2000,
which sum being entirely inadequate, your comm'ttee
was prompted to lay the matter before the annual
meeting of the Leaf Tobacco Board of Trade of the
City of New York, which by unanimous consent voted
a sum up to $1000 to help this propaganda along. In
addition, several individual meinbers pledged them-
selves for further donations for this purpose. The
Connecticut Leaf Tobacco Association also has voted
$500.

"Your committee, wdth the assent of your presi-
dent, has invited a number of importers, packers, grow-
ers, cigar manufacturers, cigar jobbers and distributors
to attend a dinner for the purpose of bringing the color
scheme vividlv before the trade, and assurances thus
far received lead us to believe that in a very short time
this color campaign will be in full operation wnth an
excellent promise of securing the desired results. '*

Leo Leventritt, chairman of the Color Committee,
gave an oral report on the work accomplished by th's
committee since the last meeting toward educating the
smoker to choose his cigar by taste and not by the
color of the wrapper.

The meeting adjourned at noon until 9.30 A. M. on
Tuesday, and the delegates and guests were invited to
spend the afternoon and evening at the Lancaster
Gun Club as guests of the Lancaster Leaf Tobacco
Board of Trade.

When the party arrived at the Gun Club at three
o'clock they found* that the Behnier Air Sei-vice had
l)een chartered for the afternoon and tickets were dis-
ir'buted to everyone desiring to make an aeroplane
flight over the city.

Enthusiasm was somewhat lacking in this respect
and onlv one aeroplane was needed to accommodate
the crowd ( ?) who desired to fly at that time, but after
the guests had partaken freely of the splendid shad
dinner provided (and other things), it w^as necessary
to put two machines in sendee to take up those who
were willing to fly (or do anything), and these were
husv until it was too dark to be able to land safely.

The second business session opened at 9.30 A. M.
on Tuesday and a report of the Resolutions Commit-
tee was immediately asked for.

Leo Leventritt, chairman of this committee, of-
fered the following resolutions, all of which were

adopted :

Reduction of internal revenue tax on cigars; ap-
peal for readjustment of the Philippine tariff on wrap-
per tobacco and to protect the cigar industry against
I'reo importations of Manila cigars; endorsement (>f the
I'lTO zone plan; acknowledgment of appreciation (>f
Governmental co-operation in extension of foreign
trade; endorsement of Government work toward stJUKl-
nrdization of cigar leaf tobacco, eiiualization of express,

{Continued on Page :21)

10

44th year

THE TOBACCO WORLD

June 15, 1924

June 15, 1924

THE TOBACCO WORLD

44th year

11

DETROIT

Detroit Now Has Greatest Trades School— Campaign Starts

to Raise Funds to Advertise City of Detroit— Lee and

Cady Start Three Weeks Campaign on "Cinco"

and "San Felice"— George Stone Joins

Peninsular Cigar Company

Detroit, Mich., June 10, 1924.
KTROlT is now recognized as the world's
greatest trades educational centre, so claims
D J. Kvan, general manager of the Michigan
School ot Trades, which has moved into the
mammoth building at the corner of Jefferson Avenue
and Bates Street. The school teaches auto painting,
auto trimmiiii?, metal finishing, auto body building,
tool designing, bricklaying, finished carpentry, pla*
tering, plumbing, steam fitting, intenor decorating,
sign painting, show card writing, electrician, and com

struct ion. . ^ i x xi, u«

Business and professional men throughout the city
will be asked to join the Detroit Convention and Tour-
ists' Bureau anil c()ntril)ute to its support. A cana-
pagn to raise $100,CKK) to advertise the city of Detroit
during 1924 opened on Monday, headed by Postmaster
John W. Smith and David A. Brown. The Detroit
(%>nvention and Tourists' Bureau is the oldest or-
ganization of its kind in the United States. It was
twenty-eight years old on June 11. As a result ot its
efforts Detroit was at one time the first convention city
in the United States, she is now fifth. Let's all get
together and pull for Detroit, the finest city in the

Lee & Cadv, Tncorpofated, distributors of ' ' Cinco ' ^
and **San Felice" cigars, have started a three weeks'
advertising campaign on these two i^pular brands.
The sales staff of forty men, working in crews of two,
are covering the city, advertising and sampling con-
sumers. All the companv's trucks are displaying ban-
ners announcing '*San Felice'* and *HUnco'' week.
Many attractive window displays are seen throughout

the city. ^ , .

George IL Stone, who formerly covered this sec-
tion for the New York-Tampa Cigar Company, has ac-
cepted a position with the Peninsular (1gar Company,
and will work the central section of the city on the
Mazer ])r()ducts.

.James Sera])h & Company, fjU Monroe Avenue,
has taken on "Henry tlie Fourth" cigars (Alvarez
Mendez Company), for distribution in the city of De-
troit. Mr. Serai)h re])orts a very fine distribution and
many repeat orders on tliis well-known brand.

Frank AVill, general office manager of the G. H. P.
Cigar (*ompany, manufacturers of the famous *'El
Producto" cigars, was here last week conferring with
branch manager ILirry P. Stamm. Tlie sale on **El
Producto" cigars is growing daily and the brand

enjoys a wonderful distribution. The city is covered
with advertising and window displays.

Fred Underwood, the window artist on ** Chancel-
lor" cigars, is doing some very effective work in our
midst. According to reports the ** Chancellor" cigar
is growing in popularity with the Detroit smokers.
The Recreation Cigar Company, Shelby and Lafayette
Boulevard, has an attractive display of ** Chancellors"
ai ranged by artist Undenvood.

''El Javana" cigars, a product of the Mazer-
Cressman Cigar Company, and distributed on this
market by the Peninsular Vigar Company, is steadily
increasing in sale. The brand enjoys a fine distribu-
tion and many smokers are demanding the **E1 Ja-
vana" cigar. During the month of July the **E1 Ja-
vana" c'gars, will be advertised on the billboards, the
contract has been let for over two hundred prominent

locations. . , . , t -i

llazen C. Moore has accepted a position with Lil-
lieiifield Brothers Company, in the Miehigan-Lafayetto
Building.

Charles W. H. Robinson has resigned as manager
of the Detroit branch of Bayuk Cigars, Incorporated*
effective July 1. It is reported that Charles will m-
gage in the cigar brokerage business in the Motor
Citv. At a latei- date he will announce his brands and

office space. .

Arthur G. Wiedmann, of the American Box bup-
\A\ (%)mpanv, has left for St. Louis, where he will nt-
teiid a meeting of the Wiedmanii-St. Louis Box Coni-
panv. Mr. AVicdmann will cover the entire Middle
W est and the Mississippi Valley looking after his luin-
Ijcr interests, lie will make his headquarters at th;'
Acme Veneer Company, Vicksburg, Miss., for a foil-
night.

Saffittel Litz, of the William Bond Cigar Compan \
reports the sale of ''El Salero" cigars to be mere; -
iiig rapidlv. This brand is repeating in wonder!!
stvle in Chicago and his distributors say "El Saler
cigars are appreciated by the Chicago smokers,
thev are full of quality and aroma. ^

* "Joe" Banker (M. Sacks & Company), the ^ -
mas del Casa" booster, was with us for Decorati "i
Day. *Moe" joined in on all the festivities of ^' -j
hoiidav and wore a red poppy in the parade. 'Mo;
also dccorate<l his order book with a n'ex^ fat order t- r
"Armas del Casa" cigars, from "Bert" Johnson, I- -
distributor for the citv of Detroit.

(Continued on Page 19)

News-From Congress

F E D E R A L

Departments

Supreme Court Refuses to^rantl^ederal Trade Commission

Rehearing on Tobacco Cases

Washington, D. C.

The Ljiited States Supreme Court has refused to
grant a rehearing on the tobacco case, plea for which
was tiled by the Federal Trade Commission. In the
tobacco case, the court held that the commission had
no authority to go on '* fishing trips," by requiring a
business organization to furnish it with all its corre-
spondence in the hope that a search might develop evi-
dence on which to base a case.

The xVmerican Tobacco Company, which brought
suit to restrain the commission from requiring all of
its correspondence, pointed out that it was willing to
furnish all correspondence in any specified case. The
court held that this was a iair otfer and tliai it would
be an imposition and might interfere with a concern's
business to require it to surrender all its papers.

In its brief seeking a rehearing, the commission
sought to exjilain to the court that the Federal Trade
Commission was empowered to take such steps as it
might feel necessary to frame a case against a business
house, a view in which the court apparently did not
concur, since it refused to entertain the commission's
plea.

C. O. D. and Insurance Privileges to Be Extended to

Third-Class Matter
Legislation providing for the extension of the in-
surance and C. <). D. ])rovisions of the postal regula-
tions lo third-class matter was enacted by Congress
shortly before adjournment of the session.

Th(» extensi(»n of these privileges to third-class
mail has long been desired by business houses through-
out th(» c(nintry, and the legislation had the approval
of the Post Office Department. It will permit printed
matter, such as advertisements, posters, etc., io be
given the same i)rotection and service as is now given
slii])meiits by jiaicel p<»Kt. The fees charged for these
services are to be fixed by the I\»stmaster General, and
will ]>robably be the same as apt)ly to insurance ami
(\ (). 1). service (Hi fourth-class matter.

Parcel Post Matter Not to Be Accepted Unless it Bears
Sender's Name and Address
The Post (Office Department is experiencing con-
siderable difficulty in handling parcel post matter, ow-
inir to the failure Of patrons always to note on the out-
side of the i^ackage their name and adclress, and it has
been found necessary to issue instructions to all ])ost-
niasters not to accept ])arcels fr>r mailing unless they
bear the return card of the sender.

The ab--en( e of the s-Mider's name an<l a<l(1ress fre-
quently causes delay and loss, especially in the case of

From our IVashington Bureau 622Albee Building

parcels incorrectly addressed, and the department is
detei mined to stamp out the practice of mailing par-
cels without such identification.

Committee Appointed to Study Bankruptcy Law With
View to Making Amendments

An exhaustive study of the present bankiniptcy
law, for the purpose of suggesting amendments thereto,
securing improvements in its administration and per-
fecting the same as far as possible, is to be made by a
special subcommittee appointed by the judiciary com-
mittee of the House of Representatives.

It has been claimed that there is a general demand
throughout the whole country for various amendments
to the bankiiiptcy law. The matter was the subject of
hearings by the judiciary committee during the past
session, at which it developed that there are well-or-
ganized ''rings'* in the larger cities, formed for the
plnjjose of putting through fraudulent bankruptcies,
and that the voluntaiy bankrupt, who admits he can-
not make a success of his business and closes it out,
is discriminated against, under the present law, in
fav<»r of the involuntary bankrupt, who is given a re-
lease from bankruptcy in a much shorter time than
the vcduntary bankinipt.

Bill Providing" for Arbitration of Commercial Disputes

Passed by Congress
The bill providing for the arbitration of disputes
under commercial contracts in interstate or foreign
commerce, introduced by Representative Mills, of New
York, was passed by the House shortly before the end
of the session. The bill provides for the enforcement
of written jjrovisions in such contracts calling for the
a 1 hit ration of disputes, instead of carrying them into
the courts, but does not make the inclusion of arbitra-
tion clauses compulsory in any contract.

The effect of the bill would be to prevent litigation
on disputed contracts, saving much time and money to
business men. It is modeled ah)ng the lines of statutes
iinw in fo'rce in several states, and has been endorsed
by bar associations and business men generally. The
nnasiue would become effective upon the first day of
.laiiuary following its enactment, and wouhl apply only
to contracts made after that <late.

Express Rates to Be Increased Approximately Eight

Per Cent.

An increase <»f ajiiiroximately S ]ier cent, in e\-
nn ss rates in eastern teiritorv and a slight reduction
in lates in the West and South, which will ])laee
eliarues in those sections mor(» nearly on a level with

(Couf'unfrd on papp 14)

12

44th year

THE TOBACCO WORLD

June 15, 1924

June 15, 1924

Say You Saw It in The Tobacco World

44th year

13

Business Building

r^^'^x.

By a Trained Business Mam Amd

Advertiser m

WRITTCN eSPeCIALLY FOR THE *0B«GCO WORLD BYA-tB «^

MJL MICNTS MSS^RVBD

FEW earnest words to cigar manufacturers!
Co-opeiation is a baby today, but it is going
to be a giant force in business. It will work
through trade associations. Secretary Hoover
boiieves this, leading business men believe this, and
last and least your humble writer believes it.

Therefore it is to your interest to be highly in-
terested in your trade associations, for their tuture
h oms stupendous.

Your Tobacco Merchants Association recently
sent a circular to two thousand of you manufacturers,
asking vou to express vour opinion on the question of
c^-oi e.ktive cigar advertising. And let me say that
o-opeiative mhertising will soon be a mighty tactor
n business building. It has doubled trade m many

lines.

How luaiiv of vou manufacturers were sufficiently
interested in vour own business to answer this circular,
and Nuaielentlv trade patriotic to encourage your as-
sociation officiids who are working for your welfare!

Why, just fifty out of two thousand!

Think Of it I Xinety-five out of every hundred of
you caimlv waste-basketed it, thereby handing a slam,
instead of a bouquet, to men who are trying to enlarge
vour sales and fill up your cash register.

Oh, it is sad!

Tlw swirling currents of business now run so
fierce that no man can stand against them. Hence
associations are forming, co-operation is coniing, team-
wort is developing, united action is shaping. This
^1^ for trade ])atriotism, broadened vision, helpful
work wider interest, less selfishness.

Those industries whose individuals develop itt
theniselves tiiese co-operative characteristics will sur-
vive, ami grow, and wax strong — and their members
wHl ^ow pros]»ei'<>us. Those industries whose indi-
%'i(lual members remain in selfishness and single-mind-
wlntss will struggle along in difficulties and wade in
tite »'ough of despondency.

0et this new spirit, friend manufacturer. Do!
This co-o])erafve, helpful, friendly spirit, which will
Bwcep away the ills and evils that selfishness and fierce
crmp«'tition have brought upon the trade, ana place us
hU uvon a higher level of business efficiency and ethics
which will make for the welfare and prQaprity of u^
all.

<|5 Cj3 Cj3

One of the readers of the Business Buihling ^-
imrtoent has a cigar store near my headquarters, and
1 C^l! at his place every whipstitch, because he does
^^ a fine cigar at a very reasonable price.

I like to talk to him, too.

He is intelligent, fond of reading good stuff; he
is a good talker, and plainly indicates that he remem-
bers what he reads and thinks of it.

But, gosh!

He ain't got any initiative.

And his business ain't growing.

And he ain't making money.

He just reads and takes it out in reading.

He just don't seem to have the push to trim
his show window, or put snappy placards in it, or put
selling stunts in operation, or concentrate energies on
pushing a certain line, or to advertise, or to blow his
own horn and praise his goods.

W^hat can I do to get action in him; to make use
of the knowledge he has learned; to make a noise
around his place so folks will take notice ? There is
blamed little use getting knowledge without using it,
\nthout initiative.

First we must learn. Then we must do. Ain't it?

CJ3 C$3 Cj]

**! am always busy," said a live- wire retailer to
me recently.

*'But how about the dull seasons?" said I, ''the
summer months when everybody is supposed to have
a falling off!"

*'0h, I beat that bugaboo," answered he, */by in-
creasing mv advertising appropriation, by using the
mails to influence box customers, by getting up selling
stunts, bv paying more attention to my window dis-
l)lays, by having catchy price cards in my windows,
by offering bargains that are real bargains."

*' You see," continued he, **these dull times ar«
like a man wheeling a barrow along the road. When
the road is level, hard and smooth he goes jauntily
aloni.% at hi«» usual pace, with little effort, but when he
mounts a hill or runs across a saridy place he puts^on
a littV extra steam and thus maintains his pace. If ne
fails to open the throttle a notch or two he lags It «
the same with business. It responds to stimulation
and it sladcens if the stimulati(»n is withdrawn."

You can see from this, friend dealer, that busi-
ness, to be successful, is a continual effort, and in tlu'HC
strenuous days it must be well-directed effort.

t$5 CjJ Cj}

Wlio to talk to and how to ta^k, are two tttfwftnTi|
functions in selling. If that researcher was corrert
who stated that there is nothing in common Iretwerti
tobacco and athlct'cs then you would not spill man?

(Continued on Page 20)

Making Cigars the

Preferable Smoke

Adding to the enjoyment of Good
Cigars will increase demand.

The Cigar is beyond any doubt the best
possible medium for the enjoyment of
Smoking.

In order to encourage and hold the
Consumer's preference, the same high
standards that have been responsible for
the popularity of "Cigars" in the past,
must be rigidly maintained.

The SPANISH CEDAR BOX is of vital
importance to the making and marketing
of Good Cigars. No other container can
begin to compare with it for practicability
and all round merit.

The use of substitutes for the SPANISH
CEDAR BOX may be largely responsible
for driving the erstwhile Cigar user to
seek his enjoyment in other forms of
Smoking.

14

44th year

THE TOBACCO WORLD

June 15, 1924

June 15, 1924

Say You Saw It in The Tobacco Wobld

44th year

15

News from Congress

(Contmued from Page 11)

those in the East, are provided for under a decision
rendered on June 9 by the Interstate Commerce Com-
mission. The new rates, which are to be accompanied
bv a new method of zomng, are to become etteotive
January 1, next.

The decision just rendered is very simihir to the
commission's tentative orders which were to have be-
come elfective on March 1, hist, the case being reopened
upon the plea of the American Kailway and Soutlieast-
eni express companies. The case originally was heard
upon an application for increased rates and tor a
smoothing out of the rate structure, which was de-
clared to be too low in the East and too high in other
sections, tiled bv the express companies, to enable them
to meet increased railroad transportation costs.

The express companies sought increases of 30.11
per cent, in the eastern district, 19.51 per cent, m the
southern, and 10.-23 per cent, in the western. However,
the commission pointed out in its decision, the parcel
post service of the Post Office Depailment has taken
most of the liiiht-weight business away from the ex-
press companies, the average weight of express pack-
ages in 1922 beins^ eii?htv-two pounds as compared with
thirtv-four pounds in 1912, and "not only the parcel
post,* but motor trucks, fast freight service, and even
ordinarv freight and water-and-rail freight sei-vice
have made inroads into the business which might ap-
propriatelv be handled by express,'' so that, the deci-
sion continues, 'Uhere is abundant evidence of record
to convince us that, with a constantly increasing num-
ber of other and cheaper transportation services avail-
able, the express service would only be .ieopardized by
increases approximatelv or approaching 30.11 per cent,
in the zone 1 rates, 19.51 per cent, in the materially
higher zone 2 rates, and 10.23 per c<^nt. in the yeiy ma-
terially higher rate levels west of the Mississippi
River.

*'0n the other hand, with the added advantage of
ft pick-up service at originating points, the privilege
accorded shippers of forwarding shipments without
prepavment of charges, and tlie excellent record lately
attain'ed in the care of shipments by express, the ex-
press service should, on reasonably even terms and by
a studied adai)tation to requirements and an unflag-
ging attention to ex])edition, be able to recover and
hold a considerable volume of the traffic which prop-
erly belongs 1^ it."

Mo Reduction Ml Corporation Income Tax Under New Law
Corporations will not benefit from the 25 per cent*
redtiction in income tax which is provided by the new
revenue law, it is pointed out by officials of the Bureau
of Iiitenial Revenue.

The tax rat© on coi^romte incoine remains at V2\%
|wr cent., the same as in the old law, and corporations
are not permitted to take as a credit any reduction itt
tax for the payment due June 15 or any subsequent in*
stalment date.

The credit of 25 per mnt provide<l in the new la#,
it is pointed out, is limited to individuals and lidu-
ciaries who are required to file returns on Forms 1040
or lO-tOa,

Transfer of Patent Office Recommended

The transfer of the patent office and certain other
Inireaus to the Department of Commerce is recom-
mended in a report submitted to Congress by the joint
committee on reorganization of the Government serv-
ice. The statistical work of the Government would be
centered iu this department, under this report, iu
which, also there would be created a bureau of trans-
portation. The patent office is now^ under the Interior
Department, and the statistical work is scattered among
a number of departments, the most important work,
however, that of taking the various censuses and the
conipihition of import and exiK)rt figures, being already
in the Department of Commerce.

The creation of a bureau of transportation is con-
sidered very important, since it would give the de-
partment an opportunity to smooth out the many in-
equalities which now exist. *'The Department of Com-
merce has never had opportunity to develop the func-
tion of pnmioting the interests of transportation," it
is declared in tlie report. '*Such studies as are made
hy the Government of the needs of the country for
trunk highwavs and motor-tnick trade routes are made
bv the bureau of public roads of the Department of
Agriculture, whose duty it is to provide the proper co-
ordination of state highway construction. The Post
Office Department is the only Federal agency which is
promoting commercial aviation, its efforts, as a matter
of fact, being devoted more particularly to the im-
provement of the aerial mail service. In the matter of
developing transportation by inland watersvays and
in the investigation of terminal facilities at the sea-
board, srmie steps have been taken by the inland and
coastwise watenvays sen'ice and the coqis of engi-
neers, of the AVar Department.

<*It is believed that all these functions should be
o-iven to the Department of Commerce, as was obvi-
ouslv contemplated by its organic law, and that the
department should have exclusive cognizance of th«;
problem of promoting the interests of transportation.

The other changes suggested are obviously de-
siinied to effect the concentration in the Department
ot" Commerce of all Federal instrumentalities whieli
])erfoim duties connected with the promotion of trad-
and industry, or the protection and facilitation ut
I'avigatinn and transportation.

JOSEPH MENDELSOHN RETURNS FRttM PORTO

RICO

According to Tolxim, Trmh' yotrs, Joseph Mc^-
delsc.hn, of the Stern-Meiidelsoho CN>mpany, Incorp'.-
raled has returned in com]>any .vith Milton Saniu* ,
after an inspection trip to l^)rto Hico. In summing lU'
tlw tobacco siluatitm on tlie isLmd, Mr. Mendeisol.ii
Raid: "The tobac(.» has grown uiuk'r very uiitav(n-ai)te
©onditions and must be termed a defective cro]>. «
coiila'iis, liowe^er, some goo<l tobacco which % }^yi^^
handling will be very desirable."

WHY OF COURSE

••With all due deference, my boy, 1 really thiitk
our Hnglish custcmi at the telephone is Iwttor than sit-
ing 'Ilel'o!' as you do."

••What do von »av in England ."' ..

••We «av:'*Are you there ^ Then, irf course ft
you aie not there, there is no use in going on with i*
fOTiveri^ation.*' — Boxes,

AT THE POINT OF SALE

You can't tell the quality of a cigar by its
wrapper, 'tis true. But it's all-fired certain
that the general appearance of the cigar
box is accepted as expressive of the cigars
it contains.

The mediocre cigar in a good box will at
least get a trial; and the fine cigar in an
attractive container will move all the faster.

THE BOX IS A FACTOR IN THE
MAKING OF CIGAR SALES

The Best Cigars Are Packed In Wooden Boxes

Leschey-Myers Cigar Box Co.

, »

ii

CIGAR BOX (VIAMUFACTUFfERS

YORK-HANOVER -EPH RATA- PHILADELPHIA

After all
nothing satisfies
a good cigar

like

16

44th year

Rav You Saw It in The Tobacco World

June 15, 1924

June 15, 1924

THE TOBACCO WORLD

The Cigar of Excellence

Mr. Dealer:

Displaying and featuring Muriel
Cigars help you make new friends.
Those new friends help you
make others. All of them help
increase your business and make
more money.

*'// fakes a Muriel
to match a MurieP '

Made by
P. LORILLARD COMPANY

Eitahliihed in 1760

"HOOK UP" YOUR BRANDS

WITH NEW TRADE

BY PACKING YOUR CIGARS

IN WOODEN BOXES

WE MAKE GOOD BOXES-TRY US

Windsor Cigar Box Co.

WINDSOR

PENNA.

PETER IBOLD DEAD
Peter Ibold, well-known cigar manufacturer of
Cincinnati, Ohio, dietl at his home on Tuesday, June 3,
after a lingering illness.

' Mr. Ibold was born near Hanover, Germany,
in 1842, and came to America in 1860, landing
at New Orleans, and immediately went to Cine* nnati
to join relatives. In a veiy short time after that he
was an apprentice with Nicholas Gunther, who is still
living at 148 West McMillan Street, Cincinnati, and
after learning the trade of cigaiinaker, Mr. ll>old
joined the Union Army in 1863 and served until the
end of the Civil War.

After he was mustered out he started his first
oijrar factory at Sixth Street and Central Avenue. In
1875 Mr. Ibold married Miss Augusta Knehler, whom
he had known in Germany. He is sui-vived by three
sons, two daughters and one brother. Funeral serv-
ices were held on Friday morning.

PLANS FOR 1925 TOBACCO WEEK

National Tobacco Week, inaugurated last January,
has again been designated for the week of January 19
to Januarv 24, 1925, with a nation wide observance by
every branch of this big industry from growers to man-
ufacturers, retailers and even individual smokers.

New York will be the main rallymg point of the
tobacco industrv that week, with an exposition at the
Grand Central' Palace and conventions, conferences
and banquets at the Hotel MoAlpin, where the com-
mittee has alreadv opened headquarters to direct the
National Tobacco Week campaign

Asa Lemlein, Treasurer of the Tobacco Mer-
chants Association, i^ Business Manager of the To-
bacco Industries Exposition to be held m the Gran.l
Central Palace during National Tobacco Week and to
demonstrate to the public the complete growth, culti-
vation, manufacture and marketing of every tobacco
product, constituting an educational demonstration ot
tobacco from the leaf to the lips. ... 4.

In addition to this educational demonstration lor
the public the exposition will provide a gatheriiiu
place for associations in the various branches ot the
industry for collective consideration of improvements
in manufacture and other conditions.

At a meeting of leading tobacco men of the couii-
trv held in the Hotel McAlpin for the advancement of
National Tobacco Week and the International Tobacco
Industries Exposition, the Allied Tobam) Exlubitors^
Association was organized wdth Samuel W.Levine,ot
II. Duvs & Company, President; Vice-Presidents, Al-
bert A. Freeman, S. J. Freeman & Sons; Oscar 1.
Voigt, Hevwood, Strasser & Voigt; R.H. Tanner ot
Tuhacco; 'George Messersehmidtt, Rochester I^oldn.g
B(»x Companv; James Regan, Universal Tobm-co Ma-
chine Company; James F. Vazquez P«rto R^%^ 'j-
bacco Guarantee Agency, and Secretary, H. J. txnl.l-
water, National Board of Tobacco Salesmen.

The Board of Directors also includes Josepli I un-
man Jr., Ilenrv M. Duys, C. A. Speakman, Charles
Bobni 'Harry A. (^ochraiie, R V ^^aggs Geo.-.e

Sherman, A. C. Uem])el, C. J. l^^^^/Z^rj^-.^;;; '
P> :^I. Ilannigan, Thomas F. Sullivan United Stjite.s 1 o-
haccn Join ml and P. V. Hoyle Tobacco Leaf.

The Tobacco Week and Tobacc'o Industries hxiu.-

sition Committee also includes Hon. Felipi Toboaoo,

(^uban (%nisul General; Judge I. P. M. "ieke>% ( on-

necticut Valley Tobacco Association; H. A. «?'>>'.

Dark Tobacco Growers' Association; J. U Mctaii i>,

President, Florida and Georgia Tobacco Growers As-

s<,ciation; James Stone, President Burley Tobn.

Growers' Association; M. E. Canle, Hayaim Ck 1

^lanufacturers' Association ; Ei^ene M. H^m; ^

Wooden C^gar Box Boosters' Club; B. M Hann l

York Countv (Pa.) Cigar Manufacturers' Associati

Walter ShoVt, President, Cigar and Tobacco Dea .

Association of Minneapolis; Judge Henry H. 11 ui-

Ketail Tobacconists' Association, and Charles A. \>

IMiilippine Government Tobacco Agent; ( arl ^^

\V(.rner, rnba^co Leaf; Fred Hdlman, Tcjbacco 1^- <

Publishing (Company; Edwin H l>f^'l«' |/'^';:^'^. '

Tobaero J mum}, and Abraham Pollack, i/<(' Retail

baceouisf.

)<>

11,
u;

■1,
I V

i)-

MRS. JULIUS BLUM DIES
Friends of Julius Blum, of the '^Natural Mo'
factorv, were shocked to learn of the death oi
wife on M(mday, May 2(5th. Mrs. Blum had ber
a comparativelv short time with typhoid fever. 1^1
al services were held from her late residence on 1
day, May 27th.

•»

lis

PROGRESS REPORTED BY TOBACCO MERCHANTS
ASSOCIATION CIGAR COMMITTEE

What is unmistakably genuine progress in the
development of a constructive program for the pro-
motion of the cigar business has been made by the To-
bacco Merchants Association Cigar Committee, at its
meeting held last Wednesday, June 11, at the T. M. A.
headquarters in New York City, in the unanimous
adoption of a proposition submitted by William Best,
vice-president of the General Cigar Company, to se-
cure the services of a competent expert to make a
thorough study of the entire cigar situation and work
out a concrete plan calculated to solve the existing
|)roblem.

Called primarily for the purpose of considering co-
operative advertising, the meeting resolved itself into
a round table discussion of the problems of the cigar
industry, and indications are that its deliberations will
prove most fruitful.

In the absence of Henry G. AVemmer, vice-presi-
dent of The Deisel-Wemmer Company, chairman of
the committee, George W. Van Slyke, president of G.
W. Van Slyke & Ilorton, of Albany, N. Y., was chosen
as chairman, and he presided at the meeting in a most
interesting fashion.

Under the plan of procedure followed, those pres-
ent were first made acquainted with the sum and sub-
j-^tance of the responses received by the T. M. A. to its
recent query concerning the advisability of under-
taking a co-operative advertising campaign, following
which those present were called upon in turn to ex-
]>ress their views.

In the discussion that followed, the practicability
of working out a satisfactory and equitable plan of
co-operative advertising received considerable atter.-
tion, and it was particularly noticeable that there wfis
no direct opposition to the general principle of co-
operative advertising, but rather the contrary.

The keynote around which the final views of the
meeting w^ere framed was stinick by William Best,
vice-president of the General Cigar Company. His
thought was that any attempt to undertake a co-opera-
tive advertising campaign at this time was more or
less premature, and recommended that some eminent
expert — a man who was not only an advertising si)ecial-
ist, but one who is thoroughly competent in solving
industrial problems— be retained to make a compre-
iiensive studv of the entire cigar situation and to niap
out a concrete plan of action with a view to promoting
the interests of the entire cigar industry.

^hile naturally, the employment of such an ex-
pert mav involve a substantial outlay, the general
view was that the cost would Ik? more than justified,
for opinion was practically unanimous that, whether
it be co-operative advertising or some other co-operp-
tive means, a concrete plan of activities must first be
worked out and i^resented to the industry in order tu
secure a sufficient measure of co-operaticm.

Finallv a resolution was adopted to re-refer the
■ntire matter to the existing sul>committee consistir.g

'»f - ^.

William Best, vice-president. The (ieneral ( igar

(\)mpany, chairman,

R. E. diristie, vice-president. The American Ci-
gar Company,

Julius Lichtenstein, president, (Vnisolldated Cigar
(Corporation,

Ben R. Lichty, president, Otto Eiseirohr & Broth-
ers, Incorporated,

44th year

17

Samuel Bayuk, president, Bayuk Cigars, Incorpo-
rated,

George H. Hummel, vice-president, P. Lorillard
Company,

to which George W. Van Slyke, president of G. W. Van
Slyke & Horton, and Mort-mer Regensburg, of E.
Regcnsburg & Son, were added with power to take
such steps as they may deem advisable to effectuate
same, and to consider and map out such other activi-
ties as in their judgment may be calculated to promote
the welfare of the cigar business.

This represents a real constructive step that will
undoubtedly be productive of worthwhile results from
the standpoint of the cigar business as a whole, and
encouraged by this most promising action the trade
has every right to expect tangible results in the not
distant future.

Among those present who took an interesting part
in the discussion were

William Best, vice-president of the General Cigar
Company,

R. E. Christie, vice-president of the American
Cigar Company,

George W. Van Slyke, president of G. W. Van
Slyke & Horton,

Marcus Conlan, advertising manager of Waitt &
Bond, Incorporated,

Edward F. Rosenthal, vice-president, Porto Rican-

American Tobacco Company,
Mortimer Regensburg, of E. Regensburg & Son,
Julian S. Bach, of Elias Bach & Sons,
Asa Lemlein, treasurer of the T. M. A.,
Leo L. Leventritt, chairman of the Committee on
C*o-operative Advertising of the National Ci-
gar Leaf Tobacco Association,

E. H. Davis, publisher of the Z7. 8, Tobacco Jour-

valf
(^arl Avery Werner, editor of the Tobacco Leaf,

P. V. Hoyie, business manager of the Tobacco
Leaf,

A. H. Hillman, publisher of the Tobacco Record,

H. B. Patrey, of the Retail Tobacconist.

Among other topics, the question of enlightening
the cigar trade throughout the United States with re-
spect to the proper care and handling of cigars in or-
der that the consumer might receive his favorite cigar
in })roper condition, was brought up. Carl Avery Wer-
ner, editor of the Tobacco Leaf, submitted appropriate
(hafts for publicity work in that direction, including
coin- for inserts in cigar boxes, containing concise in-
stiiictions on the care and handUng of cigars, all of
whidi were referred to the subcommittee.

All in all, the thoughts and views expressed in this
more or less open forum concerning ways and means
of increasing consumption and strengthening the bonds
(»f co-operation among the various branches of the
trade will unquestionably prove of considerable help
to the subcommittee m the task set for it.

DUYS RETURNS FROM INSCRIPTIONS

.lohn H. Duys, of the leaf tobacco firm of II. Duys
& Com])any, returned on June 3^1 from Amsterdam,
where he has been attending the Sumatra inscriptions.
Mr. Duys secured a large quantity of choice Sumatra
and Java leaf for his firm while away.

18

44tli year

Say You Saw It in The Tobacco World

June 15, 19*^

June 15, 192-4

THE TOBACCO WORLD

44th year

19

HIBSHMAN ADDRESSES LANCASTER CONVEN-
TION

During the first session of the convention of th^e
N. C. L. T. A., held in Lancaster hist week, E. K.
llibshman i»ave a short address })cforo tlie convention
ex]^hunin,i^ just what had been accomplished in Lau*
caster ('ouilty in the past few years in the way of ira-
]n'ovoment of methods of jri'owin^ tobacco. Mr. llibsh-
man exphuned tliat while he was connected with the
State Agricultural College, he wanted to ad<lress the
convention as a fellow grower of leaf tobacco and not
in his official capacity as a representative from the
State College. ^Nlr. nil>shman gave a very interesting
address on the origin of some of the strains of tol>acco
being grown in Lancaster (Vmnty, and also explainetl
why tobacco from that section was Ix'ing grown so
successfully. His remarks were listened to with great
interest and at the close of the business session he was
besieged by other growers present from other sections
(if tlie country who were eager to learn more of the
nietliods of the Lancaster County farmers, and he was
immediately invited to attend coming meetings of
growers to exi)lain Lanciister County methods more
fully.

SNUFF NOW FAD FOR WOMEN

According to reports from T^ondon the newest fad
of Mayfair Boudoris and the Smart Night Clubs is a
feminine swing to the left in the form of snuff -taking.
Tobacconists, who for years have been snpfdying ciga-
rettes in increasing numbers to women, report a fall-
ing off in cigarette sales and a definite increase in the
consumption of snuff, mostly among feminine custom-
ers.

The recent edict of Tlarley Street that cigarette
smoking is responsible for the prevalent throat trou-

bles mav or may not have given impetus to the new
movement. Of course society has divided over the
question, majiy women characterizing the fad as dis-
gusting, but the younger set has apparently decide<l
enthusiastically in its favor.

The two trades most concerned — the tobacconists
and the jewelers— have not lieen greatly affected by
the new fashion. The tobacconist has switched from
cigarettes to snuff and the jeweler has found a ready
sale for daintily-jewelled snuff boxes.

ANNOUNCING THE WDC BENGAL PIPE

Wm. Demuth & Company, the world's largest
makers of fine pipes, recently told us of a new addi-
tion to their p(»pular line which we feel should spell
liKAT. I'ROKTTs to tlic activc dealer. .

Todav there exists a popular demand for light-
weight i)ipes with removable aluminum cleaners, to
retail at about 50 cents. The style of pipe most m
vogue seems to be the apple-shaped bowl with tlie
short round shank.

With these facts in mind, the WDC Merchandise
Department has created the new WDC Bengal— whic
will l)e known to the trade as pipe No. 506— a ligl'
weight favorite to retail at 50 cents.

The Bengal is packed one dozen to a box ai; j
with each box comes an attractive counter display cai
made to hold two pipes. This display card has ; '
easel back and can be placed conveniently and ce -
spicuouslv on the dealer's counter, thus constantly d /
playing this pipe, ideal for a good ahort smoke, to h -
customers.

We were informed that samples will be sent '
jobbers promptlv on request and without any oblig-
tlon whatever. Just address Wm. Demuth & Con -
panv, at 230 Fiftk Avenue, New York City.

Detroit News

(Continued from Page 10)

George W. Stocking, representing Arango-Arango,
manufacturers of *4)on Sebastian" cigars, was on the
list of visitors here last week. While here George
made his headquarters at ''Bert" Johnson's, who is
the Detroit distributor of '*Don Sebastian" cigars.

Frank Lopez, of Garcia ic Vega, Tampa, Fla.,
called on the local dealers and c!ubs last week and re-
ported a very satisfactory business on his line with his
manv dealers.

Frank D. Patton, of Gonzalez & Sanchez, manu-
facturers of Havana cigars, Jacksonville, Fla., was on
the list of (mt-of-towii visitors who worked the city
last week. Frank reports business as being very good
with him.

AVilliam Osborn, representing Pamies, Arango &
Co., St. Augustine, Fla., gave the city the onceover last
week.

Charles Gauss, the Grand River Avenue jobber,
was a recent visitor to New York City and eastern
jMuntfj. in the interest of the tobacco business.

J. C. Howard, western representative of Faber,
Coe k Gregg, Inc., called on the dubs and leading re-
tailers here last week in the interest of his extensive
line.

John T. A\'oodliouse, of John T. Woodhouse &
Company, was a recent visitor to New York City and
the East in the interest of his business.

Mr. Shacklett, of the American Exchange Cigar
C(mipany, called on the trade here last week, in the in-
terest of his company's brands.

Bayuk Cigars, Incorporated, have moved into their
new quarters at 1915-17 First Street, occupying the
entire second floor of a new building. Excellent hu-
midors have been installed and the facilities for load-
ing and unloading make it an ideal location for a dis-
tributing plant. Mr. J. J. Kline has been appointed
office manager; Benjamin AVright in charge of sales,
and f^red J. W. Allen, office supervisor.

Emit Popper, of E. Popper ^- Company, Incor-
porated, manufacturers of *'()ttina," *'i*opper's Ace"
and numerous other brands, was a visitor here last
week. While here Mr. Pop])er divided his time be-
tween the Watkins Cigar Store;-; Company, distribu-
tors of "Ottina," and the Howes-Shoemaker Company,
(listributors of *' Popper's Ace.'* Mr. Shoemaker, of
the Howes-Shoemaker Com])any, had Mr. Popper in
tow most of the time, showing him the sights of the
(ity and the distribution on the "Ace," which is en-
Joying a very fine sale in our city.

Sidney Caiien, the ''Admiration" ambassador, has
iieen rusticating in our midst for a few (Uiys. Sidney
reports the sale on ''Admiration" cigars to be im-
proving in all sections of the country.

Flank Swick, of Phili]) Morris «S: (Nmipany, f.td.,
inc., stopped off here last week, en route to the coast.
Frank and his Michigan representative Jack Finn,
made the rounds of the tra<le and reporte<l all is well,
Aith their line in this market. The "English Oval"
Hand is enjoying a big sale in this section and Jack
he Finn is converting many smokers over to the Philij)
Morris braiuls.

Leon Schwab, of Schwab Brothers and Bear, was
on the list of out-of-town visitors who signed the
PoBAcro World resrister th's week.

Louis Altman, representing M. Rodriquez & Com-
pany, Xew Y'ork City, called on the trade here last
week.

Sherman P. Coe, of the firm of Faber, Coe &
Gregg, Incorporated, Xew York, X. Y., was a visitor
here last week. Mr. Coe reports business to be very
satisfactory in the dilferent sections of the country lie
has recently covered. His firm has the lease for the
cigar stands in the new Book-Cadillac Hotel, which is
reported will be o])ened cm December 1, of this year.

John B. Thatcher, president of the American Box
Supply Company, is on a trip thi-ough Pennsylvania
with J. R. Brady, eastern representative for the A. B.
S. Company. According to the reports of these busi-
ness getters, conditions throughcmt the sections of the
country covered are showing some improvement.

Fred J. W. Allen, retail sales manager of Bayuk
Cigars, Incorporated, manufacturers of "Havana Rib-
bon," "Philadeli)hia Hand Made," "Prince Hamlet,"
"Mapacuba" and "Charles Thoms(m" cigars, was
with us for a few days last week looking over condi-
tions regarding their brands in this market.

Ralph Damon and "Big Bill" Winchester, Michi-
gan representatives of Ruy Suarez k Company, man-
ufacturers of the famous "Planco" cigars, are doing
some very effective W(H*k here on this fast-selling
brand. This team of hustlers report their brand to be
showing improvement in all sections of the State.

Yours tinily.

7?tuu^

CIGARMAKERS MEET

In the Central Theatre, P^phrata, on Monday
night, June 1', over one hundred cigarmakers met, to
hear the logic of organization. An orchestra enter-
tained the crowd until the time of the opening at eight
o'clock. Maiiin Bitzer, president of the Ephrata
Cigarmakers' Local, presided. The first man intro-
duced H. M. Good, organizer for the American Federa-
tion of Labor, stated that in everv town in Pennsvlva-
nin where the tra<le was working, and at the same time,
organization meetings were in progress. He came to
K])lirata to remedy the conditions that exist where the
chain shops are in operation. He did not oppose the
cigar machine which automatically makes cigars, be-
cause it is a necessity in the business today. George
W . Perkins, International President of the Cigarmak-
ers' rnion, was the next speaker. A man with a ready
and easy flow of English, he emphasized that the great-
est issue today is the welfare of the working man. He
c(mten(UHl that economic, industrial, spiritual, and po-
litic :d movements are necessary in the interests of the
mass of the people. He called attention to collective
woiking in an honest cause, to continue civilization to
survive. I'nless working men and women organize col-
lectively, peacefully, and in justice, an unruly force
will step in and be detrimental to the country. ;

$250,000 TOBACCO STOLEN
Cigars, cigarettes and smokers* novelties valued
at ^:2r)0,(K)() were stolen from the United Cigar Stores
wan house in Brooklyn on May 25th by a band of
thirves, who gaggtvl and bound two watchmen, loaded
liic stolen ])roperty into four trucks, also property of
tlie ((iiniiany, and escaped. Two of the trucks were
later found abandoned.

20

44th year

Say You Saw It in The Tobacco Wobld

June 15, 1924

.June 15, 1924

THE TOBACCO WORLD

44th year

21

t

I

UrCHANTS cigar BOXii

DALLASTOWN, PA.

..yifANUFACTURBRS OF

CIGAR BOXES & CASES

D«al«rs In Ub^to, Bands and Edglnga

CAPACITY 1S,000 DAILY

t r 1. > \\7 J W« make thtm. Anything in Cadar. Vchmt.

il It 8 W OOCi- RMiwood and imiUUon.

Iff. 9 O* ^* ^^* them. Lat u* quote you on your

ij it $ r rices "•«*• Lin* "P '•'**» • '•"* «•••• hownakar

for your 1924 tequirementa.

WE SPECIALIZE l^ BOITE NATURE BOXES
First Class Cltfar Boxes Guaranteed

flSembcre of tbc in&uetrs ate cotDlalls lnt>ltcD wbcn m
pbflaDelpbta to malte tbe officce of

Zbc tEobacco 'WIlorl&

tbeir beaDquarterd, anb to make wee ot our ecxvic€B
tn anis anb all wa^e. for conterences a private oCRce
will be placeb at tbelr bidpoeal, if beeireb. "Remember
tbe abbre00, 236 Cbestnut Street* pbilabelpbia, pa.

"Cclcpbonc, lombar^ 1768

Business Building

(Continued from page 12)

words praising your merchandise to the fellows who
l)lav games.

' Yon would talk to the thinker, the student, the
reader, the sitter, the i)hilosopher, the contemplate!,
the lawyer, tlie man who possesses the "joy of life,"
who can he happy with the companionship of his Jim
mie pipe, tell'ng himself that while this old world is
far from perfect it is after all a pretty good ijUice
cf ahode, and that he enjoys IxMng alive.

Tohacco is a friend and a good friend to these
estimable ]»eople, and you can profitably talk to tlieni
of its |)leasures and benefits.

Thev will listen, they will be interested, they \n1I1
auree wiih vou, and they will thereafter enjoy their
Min)kes more tiian formerly. All of which is good.

Cj3 Ct3 Ct3

Ccmes now the lumberman— the Ketail Lumber
Dialers' Association, of San Antonio, Texas, with a
cor.perative adveitising campaign.

Tliey will take a full page in the newspapers ^^i
their secfon every week for a whole year. They do
not propose to make a big circus dis])lay of a tVw
wolds and let it go at that. Instead they will engage
a iiifte<l writer of stories and will have a running
storv entiled, ''The Rimiance of Lumber."

*It will be interesting, believe me. Imagine tiie
thrills a writer can put in his story as he tells the ad-
ventures of the lumberjacks of the Northwest, their
tiohts with ])acks of half-starved wolves on snow-c<.v-
^'XviX ground, their escai)es from the deadly hug of the
urizzlv bears, their perils from vast forest fires whu h
laue about them, their evening pastimes in the Inij

cabins. . , .,, , i

Oh, the story will be thrilling. It will be read,

and rea<l l;v thousands.

AVell, thev haveirt anvthing on cigars if you ciiiMV
fer(»ws would chip in and make up a little purse o! a
ni'lliim or so and spread it over the newspaper pair.<,
entitled, ''The Thrilling History of a Cigar.'' It you
should turn an imaginative writer loose on the suhjert
he would have everv school bov with a newspaper m
his pocket reading" it surreptitiously in school, niKl
you'd have to hire an extra clerk to hand out tiie
snnikcs and take in the dimes.

it

LOUISIANA BILL TAXING CIGARS, CIGARETTES

AND TOBACCO KILLED

Honing to our buletin of May 28th iiiyit
\ our attention to the measure pending in the Louisi
■j.egislatuie, providing for a 10 per cent, sales tax
cigars, cigarettes and tohacco, we beg to advise ti
this measure having been reported uiifavorahUt attc
liear'ng before the Wavs and Means (S»mmittee,
are now in receipt of advice fnmi counsel that the
has been withdrawn by the ])roponent.

At the same lime, we want to take advantagr
this ..ppoitnnitv to express our sincere appiWJ'|
and thanks for the splendhl ccvoperation extended
the trade in bringing about this result.

Tobacco ^Ikrchants Associatton
thk T '. S.

(I*
w

it

a

r

'1-

N. C. L. T. A. CONVENTION

(Continued from Page 9)

freight and parcel post rates; repeal of the Cantrill
law; endorsement of price protection legislation now
pending in Congress; endorsement of Uovermental to-
ljac<?o experimental w^ork ;

Support of Color Committee Plan

Whereas, 1 he Committee appointed at our last con-
\ention, consisting of Messrs. Leo L. Leventritt, W.
\\ Haas and ^^ iliiam S. Paley, have devoted a great
deal of time and thought in devising a proper slogan
and instructive reading matter to combat the ever-in-
L leasing demand for light-colored cigars, and

Whereas, The Plan evolved is of a most construc-
tive nature, and will by proper co-operation surely at-
lain the desired end; and

Whereas, In developing the r*lan adopted by the
(ommittee a sum of $5500 had to be expended in or-
der to present to the cigar manufacturers an initial
(jiiantity of placards and leaflets sufficiently large to
l»ioperly send the campaign on its way; and

Whereas, The sum set aside by the National Cigar
Leaf Tobacco Association of $200d together with $1000
ilniiated by the Leaf Tobacco Hoard of the City of
New York and $500 donated by the Leaf Tobacco
.M( rchants Association of Hartford, still leaves about
S2C00 to be provided for; and

Whereas, Under the circumstances, it is advisable
that the National Cigar Leaf Tobacco Associaticm ])ro-
\ ide the balance necessary to meet the obligations en-
tered into by their Committee; therefore be it

Resolved, That the balance necessarv for the liqui-
dation of the indebtedness created shall be a])propri-
ated, and if such ex])enditure shouhl create a deficit
in the finances of cmr Association above the $5 per
(a])ita which can be levied u])on our mc^mbers under
the laws of our const'tution such, amount rec^uired
A\i\^\ form an extra per capita assessment upon the
members of the National C*igar Leaf Tobacco Associa-
!inn collected at the discretion of our secretarv and

»

t?<'asurer during the fiscal vear, 1924-1925.
Smoking Cars on Passenger Trains

Whereas, Large numbers of passenger trains are
!iow being operated without day coach smoking cars;
and

Whereas, This practice daily deprives hundreds of
ihcusands ot passengers of the comfort and s(»lace of

< uar smoking; therefore be it

Kesolvecl, By the National Cigar Leaf Tobacco
Association in convention assembled, that it is the
•"iise of this Association that a day coach smoking
car should be attached to all i)asseiiger trains not com-
1 ' sed excdusivelv of Purmans; and be it further

' a

Resolved, That copies of this resolution be trans-
mitted to the general passenger agents of all the ])rin-

< pal ra'lwav svstems in the United States.

• •

Smoke Cigar Leaf Tobacco

Whereas, a condition exists to the effect that the
(' iisumpticni of cigars has not kept i>ace with the in-
c:«'astMl population of this country; and

Whereas, This ccmdition may be largely alleviated
!• an increased consumption of cigars by the members
«»' the cigar leaf industry; therefore be it

Resolved, That we, the meml.ers of the National
^ uar Leaf Tobacco Association urge our members^
'' an example to the public t(> smoke only cigar leaf
b >acco.

A regulation in regard to shrinkage allowances;
lie storage and insurance for a limited time only;

urging cigar slogan be shown in windows; endorse-
ment of the 19'25 AUied Tobacco Exhibitors* exhibi-
tion; campaign for increased membership; thanks to
Lancaster Leaf Tobacco Board of Trade ; appreciation
ol the work of Washington representative; thanks to
trade press; thanks to Messrs. Wilkinson and Snider.
The following officers were elected for the ensuing
year:

President, Charles Emory Long, of Landisville,
Pa.; vice-president, A. W. Kaercher, of Chicago, re-
elected; treasurer, William S. Fuller, Hartford, Conn.,
re-elected; secretary, Leroy H. Nolt, Lancaster.

The following were then appointed directors of
the N. V. L. T. A. for 1925-26: Marco Fleishman and
^loritz Neul>erger, New York; Charles M. Hippie, Phil-
adel[)hia; M. ,]. Gans, Hartford; Joe Goldberg and
Jacob Bowman, Lancaster. Directors for 1924-25 are
Leo L. I>eveiitritt and Fred Blocli, New York; S. B.
Kaiser, Boston; Milton Ranck, Lancaster; Major New-
burgh, Hamilton, O., and Joe AVedeles, diicago.

It was decided that the next annual convention
would be liehl in Atlantic City on the first Monday
and Tuesday in June, 1925.

Meeting adjourned.

The Convention Banquet

The finishing touches were put on the convention
on Tuesday night with a banquet at the Stevens House
at 7..'>0 P. M.. and there was a wondeiful attendance.
Nnfhing was lacking: and the guests could scarcely do
justice to the s])lendid line of excellent food that was
set Ijefoie them. The banquet ended at about 11
o'clock P. M. and everybody voiced the sentiment that
the Lancaster ])r»ard had made this conventicm one long
to be remcMnbeivd on account of the splendid enter-
tainment which they had provided.

POLISH TOBACCO MONOPOLY WANTS

MACHINERY

In August of this year, the Polish tobacco mon-
o])oiy will take over nine companies now holding man-
ufactuiing permits. Ultimately, all private tobacco
factories in Poland will l>e absorbed by the govern-
ment, funds from the recent Italian loan to be used
for buying out individual interests. The change will
concentrate Polish purchases of other than Italian
tobacco, tobacco machinery, and other equipment in the
hands of the monopoly. Assistant Trade Commissioner
Klbert Baldwin, Warsaw, reports.

TOBACCO MACHINERY IN USE IN GREECE

The cutting of tobacco is done by hand-moved ma-
chines for the most ]mrt in Greece but these are grad-
ually uiving place to machine-cutters, states George
\\ . ( ^sborn, cleik to American consul at Athens. To
some extent, ciuarc^tes are made by hand but there
is a madual change in favor of machinery ecpiipment
and the greater ])art of the cigarette ])roducticm is
machine-made.

There are about 'UO tobacco manufacturers in
Gieece us'ng about 250 cuttini*" machines, utilizing
neailv 1000 horse])ower. The machines in use are run
I V eh'ctrieity with small motors of from two to three
hoise)>ower. Where c^lectricitv is not available, power
from internal combustion entrines is uscmI, employing
either kerosene or gasobne for fuel. Each machine
employs a mechanic and two assistants and including
packers, cutters, etc., may renuire twenty employees
to caie for the out]»ut, half of which are usually
women.

22

44th year

Say You Saw It in The Tobacco VVobld

June 15, 1924

Tobacco Merchants' Association

5 Beekman Street

Registration Bureau, new yom: citt

Schedule of Rates for Trade-Mark Services
Effective April 1, 1916.

Registration (see Note A),

Search (see Note B),

Transfer,

Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An allowance of $2 will be made to memberi of the Tobacco Mer-
thants' Association on each registration.

Note B-If a report on a search of a title necessitates the reporting of more
than ten (10) titles, but less than twenty-one (21). an additional charge of One
Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty
(20) titles, but less than thirtyone (31). an additional charge o* Jwo l>oH«rs
($2 00) wiil be made and so an additional charge of One Dollar ($1.00) will be
nui'de for every ten (10) additional titles necessarily reported.

REGISTRATIONS

LA SOLONGA:— 43,809. All tobacco products. May 1, 1924. The
Mochlc Litho. Co.. Inc., Brooklyn, X. V.

GONZALEZ & ULFE:— 43,810. For cigars. May 23, 1924. Gon-
zalez & Ulfe. Brooklyn, X. V. , , t

UTICA CLUB :— 43,812. For cigars, cigarettes and tobacco. June
2. 1924. The West End Cigar Co., Red Lion, Pa.

AIM HI:— 43,813. For cigars. April 17, 1924. The American
Mercantile Co., Kansas City, Mo.

FLINT HEAD: — 43,814. For all tobacco products. June 2, 192%
The American Litho. Co.. Xew York, X. Y.

COON HUNT:— 43,815. For cigars. June 0, 1924. Ihe X. U.
Swift Cigar Co., Hellam, Pa.

DELTA SIGMA:— 43,816. hor cigars. June 6, 1924. The Mi-
Wauki Cigar Co., Milwaukee. Wis.

TRANSFERS

PON BRUNO:— 28,835 (U. S. Tobacco Journal). For cigars, cig-
arettes, cheroots, and tobacco. Registered May 6, 1904, by Hey-
wood. Strasser & Voigt Litho. Co., Xew »k. Transferred to
The Fritz Bros. Co., Cincinnati, Ohio, on May 14, 1904, and re-
transferred to Esberger & Bischoff, Cincinnati, Ohio, on June 2,

1924.
GEMITA:— 32,403 (Trade-Mark Record). For cigars, cigarettes

and tobacco. Registered October 31. 1906, by O. L. Schwencke

Litho. Co., Brooklyn, X. Y. Transferred by the Moehle Litho.

Co.. successor to O. L. Schwencke Litho. Co., to Mazzio & Agl^

ano. Thiladelphia. Pa., on June 5, 1924.
QUEEN CAROLINE:— 17.409 (Trade-Mark Record). For cigars.

Registered January 20. 1897, by L. Levy & Son, Xew \ork City.

Transferred to Spector Bros., Chicago, 111., and re-transferred to

George Finzelber. Chicago. 111., on May 22. 1924.
RENEWAL REGISTRATION
MONTEBELLO:— 43,811. For cigars, cigarettes, tobacco. May

26, 1924. Jacob Stahl. Jr.. & Co.. Xew York, X. Y. (Originally

registered on September 20, 1902.)

LUCIFER AND GAS THE TWIN TOBACCO

LIGHTERS

Aftiordiiig to one of Ww laruest ci^ar store cent-
paiiies in the country, it costs nearly three times as
much to light the cigars and cigarettes of its custom-
ers with matclies as it does with gas. Tliis comi)any
spends a])proxiniately s):300,f)0() a year on the little pa-
per match hooks which it gives away gratis, and only
about $9000, or $750 a month, on gas flames.

This means that your corner cigar store is burn-
ing three to four cubic feet of gas every lumr at a cost
of slightly more than fifty cents a month. The little
burner with the gas flame, which, with the passing of
♦h$ wooden Indian, is now the m(?st outstanding char-
acteristic of the ''tobacconist," iws survi^ttH all oth^r
forms of cigar lighting.

RIBBON GUM

TRAGACANTH

Ghe Finest Stualities

A. D. SMACK CO.

80 JOHN STREET

NEW YORK CTTY

ALLIED TOBACCO EXHIBITORS' ASSOCIATION
RECEIVES TOBACCO MERCHANTS ASSOCIA-
TION ENDORSEMENT FOR COMING EXPOSI-
TION

June 10, 1924.

Mr. Joseph F. C'ullman, Jr.,
Mr. Henry M. Duys,
?Jr. Samuel W. JAnine,

Committee, Allied Tobacco Kxhibitors' Associa-
tion,
Xew York, X. Y.

Dear Sirs:

Keferring to the i)etition signed by exhibitors at
the Tobacco H\positi(ni held i)i this city last January
and ])resented by you as a ccmnniltee representing the
Allied Tobacco Exhibitors' Association, in which this
a.-S(xiati<ni has been ])etitioned to endorse future to-
bacco expositions, permit me to say that 1 have h^mx
authorized by our Executive Committee to advise you
that the coming exposition, which, as we are informed,
i.s to be held during the week of January 19 to 24,
1925, un<ler the auspices of your association, is heartih
endorsed by this association.

As regards future expositions following the ex-
position to be hehl next January, we feel that it wouhl
be premature at this time to reach any conclusions or
to express any opinion.

AVhatever (mr attitude has been with respect to the
two ex])ositions previously held, it is clearly apparent
from the statements presented to us that there is a
geimine desire on the part of those that have exhibited
at the last two expositions to give such enterprise
a fair trial under the auspices of the Allied Tobacco
Exhibitors* Association, an organization of eminently
re})resentative tobacco men formed for that purpose.
Under these circumstances, and in the hope thai ii may
prove a comp'ete success and result in lasting beneiits
to the entire industry, we are (mly too happy to extend
our heartiest endorsement of the coming exposition to
be held next Januarv at the Grand Central Palace, Xew
York City.

Willi our very best wishes, v^m «»,
Hespectfulty yours,

Tobacco Mkrchaxts Assoctatiok m

THE r. S.,

By (Sgd.) Chas. DrsHKiiTD,

Mauafi'iug Director.

WERTHEIMER OFFERS SUGGESTION FO^ STIMU
LATING CIGAR CONSUMPTION
In an ctTort to stimulate the consumption of cigar-
among those engaged in and connected with the cigar
industrv, some of the Baltimore cigar manufacturer*
will shortly start to distribute small 2 x aVa b'«tters^
bearing the following mes.sage:

AVheii you feel like smoking

Patronize the Ckuk Industry

It hel])s Ytm!

** Smoke Cigar.s''

to evervone thev come in contact with who dcrfVij-

anv beneftt from the cigar indur^try. These blottei

will also be enclosed in the mail that these »ttMUta<*^

lurers send to ])eo|)le with whom they deal.

The idea behind this plan (.liginated wftTi Mrtro;
Wcrtheimer. of Wertheimer Brot tiers, Baltimore, wli
offers it as a suggestion that might be followed wit.,
profit by everyone in the cigar business.

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co.,
24 Vine St., gp'Afti^'

DESHLER, OHIO. ^-•«^'«'^

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACH, Pncs.

U.A.VOICC.SccY. SGcnl.Manacen

9)AEBm«QVpilD£

.i^ LITHOGRAPHING CO.inc.^;^

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

CIGAR LABELS -CIGARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OP THE OLD ORKUNAL

Maccobops — 1K.appees — High Toasts
\S,trong. Salt, Sweet and PlainSeotcha

MANUFACTURED BY

CEOld W. HELME CO., HI Fifft Aw., Htw Ywi

Bey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, 111.

Cigar Labels, 'Bands and Trimmings
of Highest Quality

Perfect Lithography

Afl^ericanT^ox S»pplv C^

2309 Riisseli Street

Detroit, Mich.

Corner of Gratiot Street

Exclusive Sellino A6en1s Tor

TTC: CALVERT LITHOGRAPHING CO.

StffCE 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sote Distributors for New Model Cigar
Banding Machine for Ungummed Bands

CAN NOW GET

DILIS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.
RICHMOND, VA.

HIGH GRADE
SMOKING TOBACCO.

JULY 1, 1924

H!ii|l!l||lllipi!||ll|l|!'

Meet The Man
Who Handles Manilas

Constantly throughout the country now
there is inquiry for the better cigars from
the Philippines.

Smokers are becoming more apprecia-
tive of Manilas.

They can see the quality.

They realize how great the value is.

All long filler, strictly hand made by the Spanish method, Manilas
challenge comparison with more expensive cigars from other places.
Mild, free burning, piquant, Isabela tobacco appeals to men who
know. Filipino makers excel in workmanship. Manila cigar factor-
ies are as fine, clean and sanitary as any m the world.

Manila popularity is not confined to
Class A.

Live dealers find it profitable to feature
dependable brands in various sizes.

Placing Manilas in the show case puts
money in the retailer's pocket.

Build Business On
Standard Brands

LUl of Manila factories on application.

Names of importers cheerfully given.
Fw^nr mformation supplied on request.

Manila Ad. Agen^t
(C. A. Bond, Mgr.)
15 William St.,
Y«ACity

ill iimi'iin

111 'IHlliy

RY

JUL 3 5t924 ~l-

U> S. Departmei g if Agriculture

SCRAP GUI TER

AND

SEPARATOR

A Scrap Cutter and

that really does sepaw^

tVrite for tfescriptWe m^^f
and new priew

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

Hiiiiiiiiiiiiniiiiiiiimi

PUBLISHED ON THE ISIAND I5T2 0FEACH MONTH AT 236 CHESTNUT ST. PHILA., PA.

<-»-ife.

July 1, 1924

Sap You Saw It in The Tobaccjo World

44th year

.^' \

The Best €Z I

are Packed in

WOOD£N BOXES

/rrrmswfAft,, .'.-,.^rW^^

At the Gateway to the
Playground of the World

This gigantic sign, 250 feet long and 30 feet
high standing on the Meadows of Atlantic
City, within a mile of the drawbridge, will
hammer home again and again to the millions
of people who visit this famous resort the fact
that "The Best Cigars Are Packed in Wooden
Boxes".

Why not pack your cigars in Wooden boxes
and reap the benefits of this campaign?

Haven't you too noticed that already W&fy'
body is saying, "The B^ Cigars Are Pacl^d
in WocMien Boxes".

JTk-

#rnothi

After all
nothing satisfies like^
a good cigar ^

''The Best Cigars are Packed in Wooden Boxes

99

SHEIP

&

VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812-832 N. Lawrence St Philadelphia, Pa.

FOR GENTLEMEN OF GOOD TASTE

SANFEtlGE

MURIEL

The Cigar of Excellence

Mr. Dealer:

Displaying and featuring Muriel
Cigars help you make new friends.
Those new friends help you
make others. All of them help
increase your business and make
more money.

ZI^

2 f^>r 15^

/f

V.

%A

ELVERSO

^^It takes a Muriel
to match a MurieP '

Made by

P. LORILLARD COMPANY

Established in 1760

THE DEISEL-WEMNER CO.

Nakeis

UNA, OHIO

44th year

Say You Saw It in The Tobacco World

July 1, 1924

■ ■ ri ■ ■ ■ ■ *■■■■■■■■

■ ^■■■■■■ifSSSISS!'

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

I ESSE A. BLOCH, Wheeling. >y. V«

^"""^^ Headquarters, S Beekman Street, New \ork City.

ALLIED TOBACCO LEAGUE OF AMERICA

W D. SPALDING, Cincinnati, Ohio^
CHAS. B. VVITTROCK, Cincinna '
GEO. E. ENGEL. Covington^ Ky. ,

WM S GOLDENBURG. Cincinnati, Ohift

OiAS. "b/Vv ITT ROCK, Cincinnati. Ohio.. ,.„«,... »...,. * Trel'su^er

.Secretarf

•#■.«•»♦* •»**»«««f»'ii* ■

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

CHAS, E. LONC. Lancaster. Pi.
A. W. KALRCIIKR, CliicaRo, III
W. .S. FILLER, Haru..r«l. ('(»nB,
U II. WOLT, LaocMter, Pa.

«#•«•#»+•

............ ..,^.,^«.M^Vice-Presiaont

..............„..*»«.»..««. ..-Trtasuref

.Secretary

» f * »• ♦*•*#=*• a-^ntm-f*^ * •

TOBACCO SALESMEN'S AWOClAf ION OF AMEHtCA

SIDNEY J. FREEMAN ,,.♦....*.«♦»«». r»«»***»^»*t

JACK ECKSTEIN ,.,,»«„.,.»„*.,.*».«>.,•».

SAM. FORDIN ...,,,......•.«•»*.••••••••••••»*••••••••••«

MAX BERLINER •

LEO RIEDERS. 30 W«« IJWfc Slr«t, Htw Ywk City Secretary

President

.1st Vice-President

.24 Vice-President

.Treasurer

»»■««»•• ««••«•* <

NEW YORK CTGAR MANUFACTURERr ^ARD OF TRABE

JOSEPH WINWCK .
SAMUEL WASSERMAN ... ,
ARTHUR WERNER. SI Chamber*

Vice-President

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five c«nt8 (75c.) payable
strictly in advance.

FOU SAI^E

FOR S \LE— TEN BALES OF FLORIDA WRAPPERS 14 to 18
inch. Light colors. A bargain. More than I can use. Ldwards

Cigar Co., Americas, Ga. __^____^— ^^_

0\E HUNDRED CASES GOOD CLEAN SIFTINGS. Address
' John H. Baker Tobacco Co., Queen and York Streets, \ork. la.

WISCONSIN TOBACCO FOR SALE.— Approximately m cases

1918 1919 1920 and 1922 Southern Wisconsin tobacco. Samples

at Rockdai;. Dane Co., Wis. L. G. Anderson. 2127 Iowa St.,

Ch icago, 111. _____^_^__^_^— -^^^_

BUSINESS OPPOUTUNITY

MonKRM FOIJIPPED FACTORY. Desirably located. State of
''^?ennsylva?ia. Steam heated. Capacity 1(K),000 minimum,. 200.UO0
maximum Producing good workmanship. Scale of price right for
li-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on mqu.ry. Address Box 4d4.
care of "The Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
'' ^wiTh InTtfative and executive ability to handle large factory or

factories, capable of starting chain of ^f <i}^""VnWco%Vorrd "
position shortly. Address Box Z. care of The Tobacco World.

The Tobacco World

Established 1881

VOLU.ME 44

JULY 1, 1924

No. 1!

TOBACCO WORLD CORPORATION

Publishers

Bobart Bishop Ilankins. President and Treasurer

Gerald B. Hankins, Secretary

Published on the 1st and 15th of each month at 236 Chestnut Street,

Philadelphia, Pa.

Entered as secondclass mail matter, I^ecember 22^ 1909 at the Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States. Canada, Cuba and Philippine Islands, $2
year. Foreign, $3.50.

00 a

.lIlimilllllHlllllllMlllinilHMUIMMlUM""""'"'"""

OUR HIGH-GRADE NON-EVAPORATING

CIGAR F^I;AVOM^^ ^^^^^^ ^^^ ^ ,^ ^^.,.,,„

and Impart a most palatable flavor

tUVORS FOR SMOKING and CHEWING TOBACCO

nUES &. BRO., 92 Reade Street. New York

NATURAL BLOO

D/fe &Qar of Qaaliltf^

«•*«■••**••••*

New York City.. Secretary and Treasurer

122 SECOND AVENUE
NEW YORK CITY

July 1, 1924

Say You Saw It in The Tobacco World

44th year

A Name You Know

with a reputation main-
tained by the world^s
largest manufacturer
of High Grade Cigars.

ci ci^arjiouU like

••ooooooo^

44th year

Say You Saw It in The Tobacco World

July 1, 1924

WAITT & BOND

Bl

ac

J^stone

CIGAR

Havana

Filler

jibsolutelp!

LA MEGA

Clear Havana Cigar

MADE-IN-BOND

LA MEGA is made only in the finei grades.

More than 50 shapes and sizes to select from.

Prices ai»d terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COMPRISES ALL OF THE LE ADDING and %EP-
RESENT JTIVE CIGJR MAN UFJCTUTiERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

lA"»Bene(iting ouf Members.

2nd— Maintaining the high standard of "Tampa**
workmanship by seeing that our labor is
justly treated.

^d — Protecting the dealer and the consumer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification " Stamp :

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Exclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

This stamp, on each box, is }four guarantee that the goods

are manufactured in Tampa— of "Tampa" qualitrf

and workmanship— DEMAND IT

hH PAUNA

CIGAR

IT'S JAVA WRAPPED

i:=i:::sisBCii4

Volume 44

THE TOBACCO WORLD

Number 13

EaUblialied
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, JULY 1, 1924

Foreign $3.50

EDITORIAL COMMENT

---gHILE the May cigar production figures leave
\fj^ much to be desired, the fact remains that
there lias certainly been an improvement in
the month of June if credence is to be given
to the many favorable reports from manufacturers,
jobbers and retailers.

AVe met a Chicago retailer the other day who
stated that his business this year was 100 per cent,
ahead of his business for the same period in 1923. We
asked him how he did it, and his reply was that he had
determined to double his business in 1924 and that hQ
simply went aliead and did it by working day and
night.

A salesman who has been on the road for several
months selling the cigar manufacturing industry is
tnrning in orders that have astounded his employers.
When asked how he did it, the reply was similar to
that of the Chicago retailer; he said he had made up
his mind that there was business if the man went
after it hard enough and persisted in his efforts. He
says the results have fully justified his theory.

The cigar brands that are most in demand and the
factories that are busiest, are those that are maintain-
ing their advertising. This is merely a foim of per-
sistent selling effort.

There is eveiT indication that another thirty to
sixty days will see a great improvement in the cigar
business. If reports are to be believed stocks are low
and must be greatly increased to meet the fall de-
mand. ,

Under present conditions it may seem out of place
m reflect that buviiig in all the branches of the trade
lias been more or 'less on a ''hand to mouth" basis, and
that any sudden impetus to the cigar business may
find manv unable to take advantage of their opportuni-
ties. Lithographv cannot l>e produced overnight, and
cigar box lumber cannot be transported by airplane, or
the skilled labor necessary to finish the box developetl
on instant notice. ^ ^

We believe that the cigar Irasmcsw will veiy ^fl-
iiitely be on the upward trend in a short time, and it
hehooves every branch of the industry to carefully
watch developments and be prepared to take advan-
tage of them.

HE "go-getters" of York County, Pa., are
demonstrating that it isn't so very difficult to
sell cigars if the merchandise is right. Y'^ork
County has always had the reputation of be-
ing the home of the five-cent cigar. Since the ^yar
they have passed through lean years due to the diffi-
culty of making a good cigar to retail for five cents.

"But by "keeping everlastingly at it," they have
again hit the road to better times. They are putting
out merchandise that is made with the utmost care ami
that gives the consumer full value for his nickel or

dime.

The trade is beginning to recognize the merit of
this group of manufacturers and their products, bo-
cause they see the smoker duplicating on the brands.
The smoker is the court of last resort. Therefore,
business is better in York County because the Y^ork
County manufacturers have made it their business to
sec that husiiiess IS better,

CJ3 C33 CP

[JTjAXS for the tobacco show are progressing
and it is encouraging to note the trade inter-
est that seems already aroused. All branches
seem to be watching the development of the
1925 show and it seems safe to predict that it will ex-
ceed in every way the two previous endeavors.

The endorsements which the P^xhibitors' Associa-
tion has received will carry much weight with the in-
dustrv in general, and it is only fair that the exposi-
tinii idea for the tobacco industry should have a fair
trial under most favorable circumstances.

We believe that the coming show^ is going to hav«
every advantage that can possibly be obtained. For
this reason alone there is greater interest than ever
before in the undertaking. But iri any event this 192')
tobacco show will surely settle the question of whether
such a proposition can l>e made a successful annual

event or not.

Meanwhile let every one in the industry put forth
their utmost effort to' make the 1925 exposition an
iinqualified success. If a billion-dollar industry can't
do it, there is something radically wrong in the indus-
try, or with it, or both.

44th year

THE TOBACCO WORLD

July 1, 1924

July 1, 1924

THE TOBACCO WORLD

44th year

9

DUSEL, GOODLOE & COMPANY BUYS DUNCAN
& MOORHEAD BUSINESS

At the offices of Dusel, Goodloe & Company, last
week aimuuiicemeiit was made that that firm had closed
negotiations whereby they would take over the busi-
ness of Duncan & Moorhead, at 622 Chestnut Street.

This deal gives the firm of Dusel, Goodloe & Com-
pany, the distribution of the largest selling brands in
the East, including many clear havanas.

While the Duncan & Moorhead business will be
conducted hereafter under the management of Dusel,
Goodloe & Company, it will be operated entirely sep-
arate from the North Seventh Street business. No
changes in the policies of the two companies is con-
templated at present.

FRANK M. TELLER DIES

Frank M. Teller, who was a prominent cigar man-
ufacturer in this city for many years, died at his home
in the Hotel Majestic, on Saturday, June 14th, follow^
ing a stroke of apoplexy several months iigo. Mr. Tel-
ler was at one time connected with the firm of Frank
M. Teller & Company.

Funeral services were held on Monday from the
residence of his sister, Mrs. Fleischer, 2223 Green
St rcet.

BAYUKS OPEN AllOTHER FACTORY IN NEWARK
Bayuk Cigars, Incorporated, have opened an*
other factory in Newark, making their second in that
city. The new factory is located at 84 Madison Street,
anil is a three-story building. This addition to the al-
ready large chain of factories operated by this firm
will iiel]) meet the steadily increasing demand for Ba-
yuk products in this territory.

YAHN & McDonnell acquire new show

WINDOW

A new show window has been ])laced in the Chest-
nut Street side of the Adelphia Hotel, in back of the
cigar stand which is operated by Yahn & McDonnell.
The window will be ready for use within a ver>^ few
days and should he an aid in securing more sales f<^
til is excellent stand.

GATES VISITS PHILADELPHIA

Samuel T. Gates, vice-president of the Webster
Cigar Company, Detroit, Mich., called at the offices of
Dusel, Goodloe & Company, who are distributors for
the '* Webster '* cigar in this territory, last w^eek. Mr.
(lates was returning from Atlantic City, and dropped
in to discuss conditions and prospects for his brand.

CIGAR FACTORY BUILDING SOLD

The five-story cigar factory, recently operated by
the (ieneral Cigar Company, at 1147-1153 North Fourth
Street, this city, has been conveyed to the Boyal Pio-
neer Paper Box Company, subject to a first mortgage
of $140,000.

LICHTY RETURNS TO HIS DESK
Ben U. Lichty, president of Otto ;Eisenlolir &
Brothers, has returned to his desk following an illness
of about a week's duration, when he was confined tu
his home with a severe attack of tonsilitis.

UNITED-SCHULTE MERGER CANCELED

Official denial has been made by the head of the
Schulte Retail Stores Company, that a merger of the
United and Scliulte stores is to be made. It was stated
that although negotiations have been talked over from
time to time, thus justifying the rumor, the plan has
now definitely been called off.

Contrary to expectations, how^ever, the stock of the
Schulte Company has advanced in price in the market,
following the announcement.

HANIGAN PURCHASES FINE BINDERS
B. N. Hanigan, of the East Prospect Cigar Com-
pany, has just recently purchased a choice lot of Con-
necticut binders for use on his popular brands, **Air-
dale'^ and ''Emilia Garcia.'' These brands are enjo;.
ing a good healthy sale and becoming more popular
dav bv dav.

C'liarles ^f. Pleasant, of ''Antonio and Cleopatra"
fame, visited their Philadelphia distributors, Dusel,
(ioodl(>e & Company, yesterday.

A TIP FOR CIGAR MANUFACTURERS

An article from the Boston News Bureau recite*
the cigar preference of a number of prominent execu-
tives in the tobacco industry but the article concludeR,
"Liggett & Myers have no cigar interests, however,
so that Mr. Dula abandoned the cigar as a matter or
I)rinciple, and took to the pipe, whicli he fills with on
of his own products.*'

Mr. Dula's principle is equally applicable in tii
cigar manufacturing industry.

News From Congress

_. 'AND

Fe D E R A L

Departments

Federal Trade Commission Issues Ruling on Misbranding

Washington, D. C.

HE use of the word "Tampa" on cigars not

actuallv made in that citv and "Havana" on

c.gars not made of real Havana tobacco will

hereafter be deemed an unfair method of com-

])etition, the trade is warned by a recent decision of

the Federal Trade Commission.

The decision was rendered in the cases of C. N.
Bellinger, of Red Lion, Pa., dealing as C. N. Dellinger
k Company, and John M. Thomas, of Indianapolis,
ilealing as the Tampa Ribbon Cigar Company. Tlie
commission found that the respondents entered into
agreement resulting in C. N. Dellinger & Company
manufacturing certain cigars which later were labeled
«m<l branded with labels furnished by the Tampa Ril>-
luni Cigar Company, which is a distributor of tobacco
products, the labels containing the words "Tampa"
and "Havana."

According to the findings, the word "Tampa"
when used on lalwls on cigars, is understood by a sul>-
stantial part of the purchasing ])ublic to indicate that
such cigars w^ere manufactured in Tampa, Fla., and
that cigars branded "Havana," give the impression
that the tobacco of which they are composed was grown
Hii or imported from the island of Cuba.

The orders issued by the commission call upon
the respondents to cease and desist from using the
wnrd "Tampa," alone or in combination with anyi
• ther word or words, in labels, brands or legends on
< iiiars or on the containers thereof, or in advetise-
inents thereof in connection with the manufacture and
sale or distribution of cigars, if such cigrars are in
fMct not made in the citv of Tampa or the Tampa Dis-
tiict of Florida, and from using the word "Havana,"
alone or in combination with anv other word or words,
i < labels, brands or legends on cigars or on the contain-
1 1^ thereof, or in advertisements thereof, in connection
^^ th the manufacture and sale or distribution of ci-
t: IS, if such cigars are not composed of tobacco grown
ii! and imported from the island of Cuba.

•rice Maintenance Charges Dismissed by Federal Trade

Commission

The dismissal of the com])laint against the To-
l)i<ceo Products Corporation and the Falk Tobacco
(' mpanv, of New York, and the Cincinnati A\ hole-
s.ile Tobacco Association, its officers and members, of
C :icinnati, has been announced by tlie Federal Trade
r amission. The complaint charged the respondents
^v ;h conspiracy to maintain a resaU' ])nee system in
tl sale of tobacco products.

The commission points out that the dismissal of
tl's case has no effect upon two other cases now pend-

FflOM OUR Washington Bureau $2ZAlbee Building

ing against the Cincinnati Wholesale Tobacco Asso-
ciation.

The decision of the commission to dismiss the
complaint was opposed by Commissioner Thompson
in the case of the Falk Tobacco Company on the ground
that the Cincinnati association was a price-fixing com-
bination; that the Falk Company did not put on its
direct list jobbers outside the association, unless they
were approved by the association or became members
of the association; and that the Falk Tobacco Com-
}muy refused io sell those who did not maintain prices
as required by the association. He urged that an or-
der should 1x3 issued requiring the discontinuance of
those practices.

Traffic Problems Being Discussed! at Conference Called by

Department of Commerce

Decentralization of congested areas in large cities
and the development of lesser business centres, witi>
consequent expansion of parking facilities and arteries
of travel, is being given earnest consideration l)y a
tratHc safety group, formed of representatives of a
number of national organizations interested in trans-
portation and highway safety, called by Secretary of
Commerce? Hoover.

City planning, ^fr. Hoover declared at a recent
meeting of the organization, has an important part
to play in solving the traffic problem of the future.
(/ities are constantly Ix-ing faced with the necessity of
rehuilding themselves, and it is proposed to formulate
recommendations which will enable municipalities to
make their streets more usable, both to meet the needs
of the lu'esent and the future.

.V nnml>er of problems will }yc taken up for consid-
eration, including the possible separation of grade lev-
els; cost to cities due to congested districts and re-
sulting delay in movement of traffic; classification of
streets according to traffic uses; by-pass routes around
conucsted districts; traffic in its effect on shopping
distiicts; widths of streets with regard to the type of
traflic and the reduction of cro.^sing hazards; taxi-
cab "cruising" as a contributing factor in conges-
tion, and the relation of traffic to the bulk, height and
use of Imildings. It was brought out that the occu-
])an1s of one big New York office building are so num-
erous as to tax the traffic capacity of the subway for
neailv an hour.

P>usiness in every large city is faced with the
tralVic problem tcKlay. Retail stores find it ilifficult to
])ro\ido ])arking space for their patrons; wholesalers
and others find it difficult to receive and load goods.

10

44th year

THE TOBACCO WORLD

July 1, 1924

July 1, 1924

Say You Saw It in The Tobacco World

44th year

11

York County News

York, Peiiiia., June 28, 1924.
ES— BUSINESS IS GOOD, and the large in-
crease in the production of cigars m York
Countv is not alone due to the progressive
selling programs adopted by the lork County
ciear manufacturers, but to the fact that they have
conscientiously looked after their manufacturing
mXds as well as used great care in the selection ot
the best tobaccos procurable, to make a quality prod-

'''*' We can all recall the time when scrap filler cigars
were made from filler tobaccos of nondescript type, aiid
cut so fine that a great portion of it ^yas dust, but to-
day the manufacturer carefully selects and prepares
his filler tobaccos and cuts it in large size pieces, and
puts it through a preparation that thoroughly elimi-
nates all dust and small scrap, so that the scrap fUler
cii^ar of today, smokes, and can scarcely be detected;
from the long filler cigar, and as far greater possibili-
ties are available in the blending of tobaccos m scrap,
the production of more uniform cigars of better smok-
ing quality, is made possible. . , . xi i

The same great care is also exercised m the selec^
tton of wrappers and binders, and with ihe manufac-
turers having an eye always open for ideas and the
adoption of them, for the bettennent of their product,
York County scrap filler cigars are bound to increase
in production and popularity.

YORKANA

E B Strickler is increasing his prmluction on
«Strickler's Double Quality'^ cigars to meet the de*

mand. . i i •«.

<*Strickler's Double Quality^^ cigars are packed in
a vers- attractive and novel style wood box of fifty ci-
s>ars 'each, with special tin foil flaps printed m twp
colors, the quality of this cigar being m keeping with
the high standard of this concern. ^ ,

Yorkaiia Cigar Company.— This firm is specializ-
ing- in ^'Garcia Triangulares^' and are far oversold and
constantly increasing production in their endeavor to
keep the trade supplied.

EAST PROSPECT

A. F. Burg reports an increased demand for mfll-

jalfoil wrapped cigars under his brands, '*Pinta,"

*'Spencer,'' ''Wilson^' and *Mohn Carr.''

East Prospect Cigar Company are enjoyfTtg a good
trade on their alwavs popular brands ''Epco,'' *' Aire-
dale'' and ^'Emilia Garcia." The **Epco" brand is
i)ackcd in a very attractive pocket pack of five cigars
as well as in the regular wood box of fifty. These ci-
gars are Avrapped wdth Sumatra and Shadegrown

wrappers.

RED LION

J. C. Winter k Company are mcTOftsfng their ^-

rcadvlarjre production of **0'San,'' ten cents and up-
wards: *'Skill," two for fifteen cents, and ^'Cham-
Dagne/' five-cent cigars, to meet tlie great demand
thcHo brands are having.

T. E. Brooks & Company ftf« neatly oversold on
<*Canadian Club" and ''Havana Sweets" cigars. The
new factory opened by this firm at Windsor, Pa., re-
cently, under the personal supervision of Mr. Thomp-
son, the iunior members of this firm, is on a good pro-
duction basis.

vidu

A. C. Prey & Son are having a satisfactory call
for their ''Maud Muller" brand. Vernon D. Frey, of
this firm, is visiting Omaha, Neb., as representative of
the Lions Club of. Red Lion, Pa., to the International
Convention of Lions Clubs now being held in Omaha,
Neb. While in the West Mr. Frey will visit some of
their distributors.

Consolidated Tobacco Company report large sales
on wrapper and filler tobaccos.

G. A. Strobeck is introducing to the trade a Tri-
angulares shape cigar under the "Gasco" brand. This
cigar is packed five in a bundle and wrapped in an
imported transparent vegetable paper, the bundles he-
ing arranged in the box in a very novel and attractive
manner, and should have a big appeal to the consumer,
as a five-cent seller, the cigar being of exceptional qual-
ity.

W. 0. Frutiger & Company are successfully plac-
ing on the market a new small Perfecto cigar under
the ' ' Victory ' ' brand. This cigar is Sumatra wrapped,
Havana filled and meets the increasing demand for a
nickel cigar of smaller size and greater quality.

The alterations to the factory of the Superior
Cigar Company, made necessary by the damage it re-
ceived in a terrific windstorm the early part of June,
have now been completed and this firm are operating
at full capacity.

T. L. Adair & Company are receiving a big vol-
maQ of orders for "Argood" and '^El Cortel" cigars.
The new concrete road to be built between York
and Dallasto\\Ti, is now under construction and will be
a great convenience to the public, when completed.
Until completed a detour is in effect \4a Yorkana and
Freysville to Rod Lion, and repairs are being made to
this road to expedite travel.

Kelly Cigar Company are very optimistic about
business,* as thev have recently booked some very largo
orders for "Kellv" cigars, and are receiving many ui-
(juiries from jobbers who desire territory allotted to
tliem for this popular brand.

D C. Kaltreider & Son are making increased ship-
ments of "Apollo" individual foil wrapped cigars lu
their jobbers.

WINDSOR
Herbert L. Smith is having a good call f<»i; ''l^f-
vana R-rown" and " Jaroiia" Invincibles, individually
foil wrapped.

W. PL Snvder & Son are speeding production to
meet the increased demand for "Pre8cripti<m," "( oun-
trv Club" and "Dunora" cigars, and are packing a
good portion individually wrapped in foil.

Windsor Cigar Manufacturing Company are ojH'r-
ating at full capacity to meet a big demand for tli»'ir
"Havana Cadet" brand.

Jacobs, Holtzinger & Company are enjoying a gnc^a
volume of business on their "El Teano" and Lew
Morris" brands.

DALLASTOWN
The Merchants Cigar Box Company, DallastoNNti,
Pa., have recently installed their plant with the la -si
improved lock corner box machinery for raanutactur-
ing Boitre Nature cedar boxes, for which there is m
increasing demand. This plant is one of the lar^-^t
and best equipped cigar box factories in this sect I't^
and is under the efficient management ot mw .
Sprenkle. • «

^nn

y

y

THE BOND SALESMAN

^s quiddy ap-

:iate quali^.

realize that

FRESH

NOW

IS tne gteatest

tobacco value
evercffieiecL

12

44th year

THE TOBACCO WORLD

July 1, 1924

July 1, 1924

Say You Saw It in The Tobacco World

44th year

13

DETROIT

Peninsular Company Entertains Sales Force— Ed. Halsey

Enters Jobbing Field— Bob Ellis a Visitor— Marcelino

Perez Products Enjoying Good Distribution

Here— "La Palina" Well Advertised

^ ^

Detroit, Mich., June 25, 1924.
USINESS for the past few weeks in this sec-
tion has been somewhat quiet, although the
local jobbers' salesmen report their customers
are buying on each trip, the orders are small.
Very few dealers are buying deals or drop shipments.
Downtown retailers report business as being normal
for this season of the year. The employment situation
has had some effect on the trade in the different sec-
tions of the city, owing to automobile plants closing
down for the annual inventory and vacation period.
This condition will exist for the next few weeks, and
there is no cause for alarm regarding business, for
business is GOOD. The Employers' Association of
Detroit reports a decrease of 2058 men employed dur-
ing the week-end. The aggregate working force of the
firms reporting is now 202,153.

Local cigar manufacturers report business as be-
ing (iOOD for the summer months, and their proiluc-
tion keeping pace with former years for the same pe-
riod. The call for **Humo,»» **Dime Bank," ** Web-
ster," '^Robert Emmett," '*R. G. Dun," **E1 Javana,"
<*Pastoria" and '* Swift" cigars, all of local manufac-
turers is increasing dailv. The sale on * * El Producto, ' '
**La Palina," '^Popper's Ace," **Dutch Masters,*'
** Chancellor," **Blackstone," *'San Felice," **Cinco,"
''Ouesta Rey," *^Planco,'; **Girard" and **Roi-Tan"
cigars, is showing steady improvement.

The Peninsular Cigar Company entertained the
sales force of their Toledo branch on Saturday, June
14, with a tour of inspection of the Mazer-Cressman
Cigar Company's local plants. Luncheon was served
at the Statler Hotel for the Detroit and Toledo boys,
(.ater in the afternoon the Mazer-Cressman boosters
attended the ball game between the Tigers and Yankees.
Joe Garv^ett, vice-president and general manager of the
Peninsular Cigar Company, was the master of cere-
monies and the boys pronounced him an ideal host.

Steve J. Herz, sales manager of D. Emil Klein
Company, Incorporated, manufacturers of **Emen-
elo," ''Nottingham," **Bradfield," *' Charing Cross"
and numerous requested private brands, was with us
for a few days last week. When asked how's business,
Steve was all smiles, saying it was excellent and that
it was improving in all territories. He said he was
very happy over the many fine acxiounts his firm was
sending and that he was receiving fine reports from
all of his distributors in all sections.

Harry Rogers, of the H. L. Rogers Company,

manufacturers and importers of fine leather goods and
smokers' articles, and the United States agents for the
famous ''Peterson Pipe" .was here last week. Mr.
Rogers was on his way to the Pacific Coast, which trip
he makes several times each year, stopping over at
all the leading cities en route. Mr. Rogers is taking
along a very handsome line of imported metal ash
trays and stands which he is sure will find a ready
market with all dealers.

Herman Goldsmith, of L. & H. Stem, Inc., manu-
facturers of smoking pipes and holders, called on the
trade here this week, showing a ver>^ attractive line
for the holiday trade. Joe Mainzer, who is the old
regular for this territory is confined to his home ill, so
Herman is making his rounds while Joe is incapaci-
tated. ^ ^^^ ^

Mr. AMiitford, of the Bradley & Hubbard Mfg. Co.,
Meriden, Conn., makers of an exclusive line of sinok-
ers' articles, worked the trade here last week. Mr. AVhit-
ford was showing the most up-to-date line for the holi-
day trade, ever shown in this market. According to
reports he sold practically every dealer some of his va-
rious novelties.

Jack Planco, of the firm of Ruy Suarez & Com-
pany, manufacturers of ** Planco" cigars, called on his
distributors here last week. Jack reports his business
is increasing in all sections of the country.

Bill Reddling, the able assistant of Bert Johnson,
has returned from a two weeks' vacation spent in
Cleveland and vicinity.

Ben Jarrett has accepted a position with the Con-
tinental Tobacco Company, and >\dll work under the
supervision of Dick Tobin, who has charge of the Con-
tinental products for the State of Michigan.

John W. Merriam, of M. Bustillo & Merriam,
Tampa, Fla., was registered at the Detroit AHiletic
Club last week. John reports business as beini:: very
good all along the route covered this trip. His bi rnds
are big sellers in the exclusive clubs throughout the
country.

Matt Behrman, state representative of the :> nzer-
Cressman Cigar Manufacturing Company, was a uler
at the home office last week. Matt reports the ^izer
products as growing in popularity in all sections '^ t"^
state. On his recent trip he closed with the foil ving
firms for the distribution of the Mazer-Cressman rrod-
ucts in their various territories, viz.: Harry ^. v^
son Company, Flint; Otto Zigler & Company, Lansing;

(Continued on Page 16)

MELACHRINO cigarettes
are made from the
choicest and most carefully
selected Turkish tobaccos
grown, and because of their
superb and unchanging
quality, they have had no
rival for forty-three years.

ORIGINAL

MELACHRINO

''The One Cigarette Sold the World Over''

EXHIBITORS* ASSOCIATION HOLDS LUNCHEON

Plans for the next Tobacco Show, to be held in
Grand Central Palace, New York City, next January,
were discussed at an informal luncheon held at the
Hotel McAlpin, on Thursday, June 19.

Asa Lemlein, business manager of the association,
reported on present conditions and progress that was

being made.

All those present pledged their hearty co-opera-
tion to make the next Tobacco Exposition a great suc-
cess.

Those present at the luncheon were:

Albert Freeman, S. J. Freeman & Sons.

George Messerschmitt, Rochester Folding Box Co.

James Regan, Universal Tobacco Machine Co.

H. J. Goldwater, National Board Tobacco Sales-
men.

Henry M. Buys, H. Duys & Co.

P. V. Hoyle, Tobacco Leaf.

Charles Bobrow, Bobrow Brothers.

R. V. Craggs, International Cigar Mach. Co.

B. M. Hanigan, York Co. Cigar Mfrs. Assn.

Thomas F. Sullivan, U. S. Tobacco Journal

Judge Henrv H. Hunter, Retail Tobacconist Assn.

Samuel W. Levine, H. Duys & Co.

H. A. Cochrane, National Exposition Company.

Asa Lemlein.

Anthony Coulopi^es, A. Coulapides, Inc.

Steamboat Fulton, Mgr. Tobacco Dept., N. Y.
American.

Carl Avery Werner, Tobacco Leaf.

Carlos Pujol, care of Cuban interests.

Fred Hillman, Tobacco Record Publishing Co.

Alfred Orlik.

J. Culver Wolfe, Wm. J. Seidenberg Corp.

isf.

James J. Head, Benson & Hedges.

Honorable FeHpi Toboado, Consul-General, Cuba.

John Laird, Jr., Sport Briar Pipe Co.

Mr. A. Patrey, Mr. Pollack, The Retail Tobaccoii-

Edward H. Davis, U. S. Tobacco Journal.
Henry Heney, East Prospect Cigar Co.
Mr. Klein.

Recent additions to the list of exhibitors for the
coming Tobacco Industries Exposition, are as follows :

iVmerican Lithographic Co.

Bahnson Brothers

Brunhoff Mfg. Co.

Connecticut Valley Tobacco Assn.

E. P. Cordero & Co.

Cullman Brothers

H. Duys & Co.

S. Frieder & Son

S. J. Freeman & Son

Josephson Brothers

Rochester Folding Box Co.

Chas. J. Waxelbaum & Co.

Tobacco Merchants Association

United States Tobacco Journal

Tobacco Trade Journal

Tobacco Leaf

Retail Tobacconist

Carl Upmann

A. Coulapides, Incorporated, is the most recent
acquisition and this progressive young cigarette manu-
facturing firm is planning to put on an exceptionally
interesting exhibit that will be of great educational
value to the public as well as the trade.

14

44th year

THE TOBACCO WORLD

July 1, 1924

==r^^^X»

Business Building

By A Trained Business Man Ano

Advertiser

WRITTEN ESPECIAUY TOR THE TOBACCO WORLD BTA-CP

ALL BISNTS NtSKRVCO

WAS mightily interested in a rambling talk
some travelling salesmen had together in a
Pullman smoker the other evening.

Of course they talked business. What
else would you expect salesmen to discuss unless it be
women, politics or sport.

Thev knew a lot of people, these boys, knew of
manv failures and some successes, and the causes,
whys and wherefores. They mentioned names and
towns, so their talk was authentic.

One of the big causes that keeps many men from
success, they agreed, was a frosty tongue, an unhappy
faculty of saying caustic and sarcastic things, mstead
of courteous and pleasing ones.

They gave instance after instance in support of
this assertion. How a manufacturer lost a large buyer
by making a sharp retort, how a bank derk was held
dovm from promotion for making continual little digs
with his tongue, how a capable and intelligent physician
had a dinky practice for the same reason.

I said nary a word, but I thought thoughts. I
thought to myself, ''I don't believe there is one out
of a hundred of my readers who drives customers away
by reason of a sharp and acid tongue. They are too
good business men. They have read too much in this
department about the value of courtesy. ''

But I would like to say to that one— Watch your
tongue. Old Top, watch your tongue. Wash off the
vinegar and keep it covered with molasses. Don't try
to be witty, which often cuts, but try to be pleasing.

CjJ Cj3 Cjl

Who !« W^ Man-of-Tomorrow, friend dealer! Is
ft you! I hope it is, for you have had your day of
youth, of learning, of preparing, and tomorrow you
want to reap the reward of your experience. How!
%hy by having a good trade, satisfied customers and
a profitable business. That's how!

But there is the Boy-of -Today.

Tomorrow he will be a man. And permit me to
observ^e he will be Some Man.

Today he is a school boy, and a boy scout. Get-
ting his mind strong, quick and active. Getting his
l^y strong and supple.

'Tomorrow he will join a Business College, and
learn the many things about clerking, selling, display,
advertising, and such.

Some of him will buy out a cigar store, and put
all this energy and technical knowledge into running it.
And he will run it Right— with speed, and pep. And
he will gather in the trade within a mile or so.

I hope he don't settle near you, or he would cause
you to do a little floor-walking o 'nights.

There is but one thing for you to do, and that is
to o-et busy improving your business methods, becom-
ing''more efficient, and learning all the new business
rules according to Hoyle. Read the Btisiness Building
Department and follow its suggestions.

CS3 Ct3 CJ3

It is dangerous to prophesy, but I claim to be a
brave man, and so I will venture on this dangerous

ground.

I prophesy that there will be a renaissance, a come-
back, a recrudescence of the Jimmie Pipe. And smok-
ing tobacco. .

A newspaper stated that the pipe of General Dawes
is almost as famous as the man himself. He will take
his pipe along on his journeys, and thousands will get
in on the pipe habit, for habit is catching.

Why not capitalize this prophesy!

Did you ask how!

Why, thusly: . , .

Hang a Jimmie Pipe conspicuously m your win-
dow. Display several bags of fine tobacco, one or two
partly opened. Print a large placard reading :

A pipe promotes calmness, reasoning,

common-sense. Helps solve big problems.

Makes Vice-Presidents, and perhaps Presi-
dents.

We specialize on pipes and fine tobacco to

go with them. . .i. j-

If you will do this right, and dramatize the dis-
play, with suitable background and foils, and all that,
you will catch the fancy of the people and put your

store on the map. .

You can re-enforce the effect by getting illustra-
tions of the great pipe smoker and pasting them up.
Don't make a political question of it, for that would

harm jon. , .

The pipe craze will not come quickly, not burst
suddenly on the country. It will come gradually.
Therefore your campaign should be a long one, but
when the public gets the **Pipe Habit" it mil double
your sales of pipe tobacco.

Cj3 Cj3 Cj3

Why don't you do it. Friend Clerk!

Do what!

Whv, learn show card writing, to be sure.

Here's a grocery paper before me; an' the editor
is slipping out a great loud holler. He hands three lull
pages eadi month to a professional show card man
who is giving lessons in this valuable work. Tells them

(Contimied on Page 22)

July 1, 1924

Say You Saw It in The Tobacco World

44th year

15

>.rf7>

Of course Fatimas cost
a few cents more

Fatimas have always cost a
few cents more than ordinary
cigarettes— and they always will.

For it simply isn't possible to
put such costly tobaccos into a
cigarette and sell it for any less.

True, there are scores of ciga-
rettes on the market today, cost-
ing less than Fatima and claim-
ing to be just as good. But smokers
w^ho appreciate genuine cigarette
quality know the- difference.

They want the real thing and
willingly pay a few cents more
to get "Fatima quality".

FATIMA

What a whale
of a difference
just a few cents make!"

^ / ^''W'l

Copyright 1924. Liggftt & Myers Tobacco Co.

16

44th year

Say You Saw It in The Tobacco World

July 1, 1924

Detroit News

(Continued from page 12)

La Pointe & Company, Mt. demons, and H. J. Pay-
ette, Port Huron.

Eddie A. Halsey, who for many years has covered
this territory for the Field Cigar Company, Bayuk Ci-
gars, Incorporated, and the Bernard Schwartz Cigar
Corporation, has opened up a jobbing business under
his own name. P]d(lie is well known to the retad deal-
ers of Detroit and vicinity, who will be glad to hear of
his new step in the tobacco industry. For the pres-
ent Eddie will operate his business from 14084 Woods-
lee Avenue and at a later date he will have a down-
town location.

Eddie Marlin, representing V. Guerra, Diaz &
Company, manufacturers of *'La Mega'' made in bond
cigars, called on the trade here last week and reported
a very satisfactory business on his line.

Bob Ellis, western representative of San Martin &
Leon, of Tampa, Fla., was with us for a few days last
week. Bob reports his brand as doing very nicely in
all sections of the country.

PI A. Kline, Jr., of E. A. Kline & Company, manu-
facturers of the famous ''Medalist'' cigars, called on
the trade here last week.

Irving H. Hahn, of R. Steinecke Company, the
'*Areseo" kid of the Middle West, gave us the once
over last week. Indng reports his business as being
in a ver>^ healthy condition in all sections of the countr>^
Mort Hammer, the debonair representative of Mar-
celino Perez & Company, manufacturers of the famous
**Tuval," "Redencion" and ** Count Pontchartrain, "
Havana cigars of rare quality, was on the list of visitors
here last week. Mort was veiy happy over the fat
orders he sold here, saying this was a peach of a trip.
His brands enjoy a fine sale in the City of Detroit and
the leading merchants here are his distributors.

E. P. Oakes and E. H. Gato, 3d, of the E. H. Gato
Cigar Company, Key West, Fla., were with us for a
few days last week, having run in from the Windy City
to look over conditions here. According to reports from
these two Beaux esprits, their brands are showing some
speed in the various sections of the country. E. P., says
his retail stores are enjoying a fine business and that
he has the best locations in the Windy City.

ISl. W. De Waters, western representative of the
Pollock Stogie Company, Pit4:sburgh, Pa., was on the
list of visitors here last week.

Walter M. Jacobs, of Starlight Brothers, Incopo-
rated. New York, N. Y., manufacturers of **La Rosa de
Paris" cigars, was with us for a few days last week.
Walter reports business as being very satisfactory all
along the route covered this trip.

William McDonald, of M. F. Minden Company, In-
corporated, makers of "Bouquet De Paris" cigars,
called on the trade here last week. This was Bill's first
trip in this section for his new firm, and according to
reports he booked some nice business for ** Bouquet De
Paris" cigars, which enjoy a very nice sale in this mar-

Lotiis Brdf, mastef orf cerefhbfifes of the **Mela-
cliflno" and "Tareyton" cigarette departments of the
American Tobacco Company, gave us the once-over
last week. Louis reports the sales on these two well-
known brands as increasing in all sections of the coun-
try.

ABOVE ALL

CIGARS

Bold dfirs art Ae kadintf
idlers widi Aousands of
dcalm catmog to sta^
ivlio appredate iQialitjr*

Thty sre wondaful
Budntss BuUdets.

Bobrow Brot.fiic^lltes.

Pliiladelpliia,U.S.Ar^
Maker* of Topk-LalotdU-Rccall

•^^

**E1 N'erso'' and *'San Felice" cigars, products of
the Deisel-Wemmer Company, Lima, Ohio, and distri-
buted in the State of Michigan by Lee & Cady, Incor-
porated, are enjoying a fine sale in this market. Both
liands are being advertised in the newspapers and
billboards, calling the attention to the smokers to these
quality brands.

Mark Abel, traveling representative of the H. L.
Rogers Company, Incorporated, manufacturers and
importers of smokers * articles, called on the trade here
last week.

Sheriff Nelson, of Bayuk Cigars, Incorporated,
was with us for a few days last week, doing some of
h's stunts on the main stem, advertising ** Havana Rib-
bon'* cigars. The Sheriff is always a w^eleome visitor
here, and he gets many a hearty laugh from the tired
retailer with his breezy line of talks. The brands of
Bayuk enjoy a wide distribution and a very healthy
.sale on this market.

B. E. Watkins, of the Watkins Cigar Stores Coni-
y)any, has opened up his summer home on Union Lake
for the season.

**La Palina*' cigars (Congress Cigar Company)
are being well advertised in the newspapers and hi'l
boards in our city. Many electric signs in choice loca-
t'ons are seen on the main streets on prominent stores.
The **La Palina" cigar enjoys the distinction of beiim
the leading and most popular seller in this section. L< «;
& Cady, Incorporated, are the distributors of **Lft Fii-
lina" cigars for the State of Michigan.

Yours truly,

7}tUU^(4%^

July 1, 1924

Say You Saw It in The Tobacco World

44tli year

17

First Impressions Last

Qcientists tell us that our im-

pressions are received in the
following manner: 1% through
touch; 1% through taste; 1^
through smell; 12^ through
hearing; and 85^ through sight.

How important, then, is appear-
ance in the making of a sale —
how essential that your cigars be
most attractively boxed and
properly displayed.

Every L. & M. cigar box is a
salesman, silent but sure. Put
them to work for you.

Leschey-Myers Cigar Box Co.

CIG/\R BOX fVIAMURACTUFiERS

YORK-HANOVER- EPHRAT A- PHILAOEUPHIA

After all
nothing satisfies like
a good cigar ^

18 44th year

Say You Saw It in The Tobacco Wobld

July 1, 1924

July 1, 1924

Say You Saw It in The Tobacco World

44th year

19

REAL SER VICE

MANUFACTURERS of Good
Cigars cannot afford to deny their
merchandise the benefits of all the valu-
able attributes possessed by SPANISH
CEDAR— concededly the most prefer-
able container material.

The SPANISH CEDAR CIGAR BOX
is more than just a package medium.
It somehow dissolves all rough raw
and rank fermentation in tobacco, and
inhises cigars with its mild characteristic
fragrance which is virtually indispensable
to every blend.

The "Package Problem", often a cause
of despair to producers of high quality
delicate merchandise, is completely and
perfectly solved for the manufacturer of
fine cigars who uses SPANISH CEDAR
BOXES.

The eyes have it — a ^rhile !

ARK TWAIN said that if
you caught 'em both

M

naked you couldn't tell a duke

from a hotel clerk.

Mark KNEW something I
Here's a case in point, as they

say in Congress.

* *

Last Friday, the boys dropped in to play a few rounds
of the old army game.

The ceremonies opened with the
passing of a box of Cinco cigars, as
was only fitting for such a noble
occasion.

All hands fell to, except the young
sport model banker from the
Gibraltar Trust Co. Did he take
a Cinco ? He did not ! His classic
features registered injured pride.
With a flourish he whipped out of
his vest pocket a "Bankers' Special," three-for-a-half.

Within five minutes, roodles were upon them, and
a couple of pat hands were out.

Down went half' consumed Cincos and
the "Bankers' Special" on the same ash
tray. Without the red and gold bands to
doll up either, they looked as much alike as
Mike and Ike.

When the clouds of battle cleared away
and the survivors reached for their cigars
again, the lumber dealer got the "Bankers'

Special." Sport model banker
got a Cinco. He threw a wicked
smoke screen as he dealt the
next hand.

"Good cigar. Sport," said the
manundertheguns."Whatisit?"

"Bankers' Special; three-for*
a-half. Only thing I can smoke."

'Like it?" . . ."Damn right!"

K^

Sfe

Oir^

*^s

• • •

And outside the rain drops pat-
tered softly in the stilly night,
while, from across the distant moor
a hoot owl called plaintively to its
.... "Cucko-O'O'O-o!"

mate

• • •

There will always be people who

buy shiny red automobiles with

nickel trim without lifting the

hood. But the verdict of men who

smoke Cinco — and they ought to know — is just this:

"Cinco is better than the average ten -cent cigar

and I get 2 for 15c."

Why not ? Otto Eisenlohr & Bros., Inc.,
of Philadelphia, have made BILLIONS of cigars
in the last 74 years. They learned, long ago,
to forget frills and concentrate on quality.

With a value like Cinco — backed by na-
tional full page color advertisements, it
isn't surprising that many distributors con-
sider the Cinco franchise their biggest asset.

20

44th year

Say You Saw It in The Tobacco World

July 1, 1924

Du Pont

"A BETTER
CIGAR

for lOc

ft

llp^ftcrall
jQiothing satisfies h
ijl^a good cigar

ke^

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

LET us HELP YOU

ELIMINATE

By treating your tobacco with the exterminator

BY THE SHUEY PROCESS OF STERILIZATION

The only known preparation on the market that will give you permanent relief from

future infections

Tested

Approved and

Adopted by

Leading

Growers,

Packers and

Manufacturers

Harmless to

user. Easy to

apply without

additional

help.

Why not

insure your

product now?

Does not in any way change the Taste, Aroma or Burning Qualities of the tobacco

Order Sample Gallon Today and Convince Yourself

SHUEY TOBACCO BUG EXTERMINATOR CO.

1436 WALNUT STREET CINCINNATI, OHIO

"BEST OF THE BEST"

^S^^L^ A. SANTAELLA & CO.

Office, 1181 Broadway. New York Citr

MCTOmES: Tampa and Kty We»l. Rorida

CLASS B PRODUCTION TAKES DROP IN MAY

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of internal revenue collections for
the month of May, 1924, and are issued by the bureau.
(Figures for May, 1924, are subject to revision until
pubTished in the annual report.)

Products. May, 1923.

Cigars (large)

C^ass A No.

May, 1924.

Class B No.

Class C No.

Class D No.

Class E No.

203,881,015

140,377,005

218,814,867

10,218,782

2,024,182

213,352,542

114,341,238

212,976,683

10,580,010

2,069,053

Total 575,915,851 553,319,526

Cigars (small) No.

Cigarettes (large) ..No.
Cigarettes (small) ..No.
Snuff, manufactured lbs.
Tobacco, '' ll>s-

45,550,027

1,504,243

5,554,990,050

3,364,281

32,996,629

49,699,793

1,076,979

6,391,992,423

3,211,622

31,736,808

Note- The above statement does not include tax
paid products i'rom Porto Rico and the Philippine Is-
lands. This infoi-mation is shown in enclosed supple-
mental statement.

Supplemental Statement
Tax-paid products from Porto Bico for the month
of Mav.

Products.
Cigars (large)

Class A No.

Class B No.

Class C No.

Class D No.

May, 1923. May, 192 i.

6,886,500

1,460,025

8,072,490

2,125

7,973,725

747,350

2,127,000

3,675

Total No. 16,421,140 10,851,750

Cigars (small) No. 2,000,000 1,000,(>|^0

Cigarettes (large) ..No. 49,500 1,000,(XH)
Cigarettes (small) ..No. 83,500

Tax-paid products from the Philippine Islands tor
the month of May.

products.
Cigars (large)

Class A No.

Class B No.

Class € No.

Class D No.

Class E No.

May, 1923. May, 1924.

15,658,078

277,925

122,899

525

35

12,5J^4,945
251,l>4r)

165,71/'
1(H)

25

Total No. 16,059,462 13,002,73J

Cigarettes (small) . .No.
Tobacco, mannf*d ...lbs.

66,530
62

87^50
12

Note: Quantities of tax-paid products sli^^^'" ^'l
above statements are indicated by stamp sa^es r^oHtd

for the month.

GERDTS SELLS "NATIVIDAD"

John Gerdts, who is proprietor of tbc flrtn of
Frankel, Gerdts & Company, has sold the ^'^f^^^^* ;:; ,.
lactorv, together with stock and brand name to 1^^
man Bros.-IIorn & Co. The factory, on Clay btr^t^
8an Francisco, has been closed except that the ei.^a .
on hand are being banded and packed there to co 1-
foim to tlie internal revenue laws. Mr. Oerdts 1^ 1 ^
tiring from the cigar business on account ot ill lie.ni .

July 1, 1924

Say You Saw It in The Tobacco Wobld

44th year

21

Only Half the Story

a|c :i: i|!

SINCE 1900 the leaf tobacco of Porto Rico
has been slowly but steadily increasing in popu-
larity, and now * * * is in great demand.

The quantity of tobacco of all types used annually
by American cigar factories is about 150,000,000
pounds; the yearly imports of Porto Rico leaf approx-
imate 26,000,000 pounds, or more than 17 per cent
of the total.

**The American Cigar,**

By Carl Avery Werner in American Mercury.

The White Stamps

say it*s

PORTO RICAN

If 8 Good

because it*s

PORTO RICAN

No manufacturer in the United States
uses all Porto Rico in his cigars.
Blended with other tobacco, Porto
Rican leaf is present in 25 to 30 per
cent of the American production.

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street /. F. Vazquez Telephone
New York Agent John 1379

Send for free cop}f ** Tobacco Trade Notes'

Business Building

(Continued from Page 14)

tliey can get a complete writing outfit for six berries,
aiui can become proficient with a little practice.

He says that writing show cards is real fun— just
as much pleasure as holding a pretty girPs hand at
a movie. I doubt that ; but 1 do know that it is a val-
uable accomplishment, it's a business bringer, and it
will add to the value of your services.

A window without show c<ards and price car<ls is
like an egg without salt, or an auto without gas, or
an electric light without the juice.

It is flat.

But a little printed mi, and humor, and with
prices given; why, it gingers np. It smacks people
right in the eye and tells 'cm to look. And they halt
quick-like, as though some one said *' Stick 'em up."
And they stop, and look, and read, and enter, and buy.

All of which is good^ and m^es tto boss pleased,
aiid your salary larger.

Ct3 * CjJ

*•! v^m my enemiM," said an old Greek philoso-
pher, ** because they tell me my weak points, and thus,
knowing them, I can eliminate them."

Wise old boy, that.

For by eliminating his faults and strengthening
his virtues he became a superman and his words of
wisdom taught the ancients and are still teaching we
moderns.

If you will take the slogan ^^Know your faults"
vou will most certainlv be so successful that you'll have
a hig income tax ere many years.

You will look for weak spots in your business, and
if you have developed a miscroscopic eye you will find,
not one, or two, or three, but oodles of them. All so
little that you can't see them with the naked eye. ^ But
every dinged one of them is nibbling at your business
aii<l taking slices from your profits.

But, having found them, don't try to banish them
all at once, for you will find their roots so deep that
you can't do it. Tackle one at a time. Correct it. Get
it out and then get a sy.^tem that keeps it out. Then
go after another, and so on.

Don't neglect to do this, for it is important. The
(Icinaiid for increasing efficiency makes it necessary.
Your com])etitiors will get busy on this line. They
won't tell you about it, but they will slowly increase
tlicir trade, and slowly gather yours, and you'll never
know a thing about it till your engine begins to miss
and you find your gas is running low.

FOR SALE

lUR SALE — ONE COMPLETE SET NEWTON-STOAKES
1,ETTER1NG PENS, with inks and complete instructions for
making nifty show cards and price tickets. Absolutely new. Address
Bm 451, care of "The Tobacco W^orld."

22

44th year

Say You Saw It in The Tobacco World

July 1, 1924

1
I

1

i

Tobacco Merchants' Association

Ti • . ,• "o 5 Beekman Street

Registration bureau^ new york city

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An .llowance of %2 will be made to members of the Tobacco Mer
thanta' Association on each registration.

(20) titles, but less than thirty-one 3 ). an *<Wtt«onal charge of 1 wo L»o ua^s
($2 00) will be made and so an additional charge of One UoUar ifi.w;
B?ade for every ten (10) additional titles necessarily reported.

REGISTRATIONS
COTTON TOP:— 43,823. For cigars. June 11, 1924. Eugene V.

Gillespie. York, Pa. i • • t

ANCESTOR:— 43,825. For smoking pipes and smokers articles.

June 13, 1924. House of Comoy Inc.. New \ ork. N. \.
CANADIAN CLUB:— 43,826. For briar smoking pipes, cigarette

and cigar holders of every description and smokers accessories.

June 16, 1924 Burke Cigar Company, Los Angeles^ CaL

TRANSFERS

MONTEBELLO:— 43,811 (Tobacco Merchants Association). For
cigars, cigarettes and tobacco. Registered May 26. 1924. by Jacol)
Stahl. jr.. & Co.. New York. X. Y. (Ongtna ly registered on
September 20, 1902.) Transferred to Arthur l\ Cruse, Baltimore,
Md.

CITY COUNCIL:— 15,155 (U. S. Tobacco Journal). For cigars.
Registered March 15. 1893. by Aarons. Mendelson Co.. New Or-
leans. La. Through mesne transfers acquired by the New (Jrleans
Cigar Box Co.. New Orleans, La., and re-transferred to the South-
ern Cigar Factory, New Orleans. La.. February 1. 1924.

THE BEST MICHIGAN PIKE N. 11:— 43,514 (Tobacco Merchants
As-^oriation). For cigars, cigarettes and tobacco. Registered Oc-
tober 13. 1923. by Harry Wcissman. Chicago. 111. Transferred to
Walter \V. Goldsmith. South Hayen. Mich.. May 17. 1924.

DUKE OF VENDOME:— 41,649 (Tobacco Merchants Association).
For all tobacco products. Registered March 9. 1920. by Moehle
Litho. Co.. Brooklyn. X. Y. Transferred to J. Fines & Sons,
Chicago, 111.. April 16, 1924.

QUAKER GENTLEMEN:— 12,150 (Tobacco Leaf). For cigars
and cigarettes. Registered June 27, 1896. by Franklin MacVeagh
& Co.. Chicago. 111. Transferred to American Box Supply Co.,
Detroit. Mich., June 13. 1924.

PLATO:— 10,438 (U. S. Tobacco Journal). For cigars. Registered
February 20. 1889. by M. Atak. New York City. Transferred to
American Litho. Co..' New York City. May 27. 1924. and rc-trans-
fcrrcd to Joseph Weinreich. Dayton, Ohio. May 28. 1924.

ROYAL YORK:— 15,411 (Tobacco World). I'or cigars, cigarettes
and smoking tobacco. Registered July 10. 1907. by Star Cigar Co.,
Hcllam. Pa. Transferred to X. O. Swift Cigar Co., Hellam, Pa..
June 9, 1924.

NATIONAL SPORTSMAN:— 15,840 (Tobacco World). For cigars,
cigarettes and smoking tobacco. Registered July 25, 1908. by Star
Cigar Co.. Hcllam. Pa. Transferred to X. O. Swift Cigar Co.,
Hellam, Pa.. June 9, 1924.

RENEWAL REGISTRATION

THE MAYFAIR:— 43,827. For cigars. Registered June 19. 192^
by American Litho. Co., New York City. (Originally registered
oil July 9, 1884. by Witsch & Schmitt, New York City, predeces-
sors of American IJtho. Co.)

RIBBON GUM

TRAGACANTH

Uhe Finest Stuatities

A. D. SMACK CO.

80 JOHN STREET %% NEW YORK CITY

PIPE AND SAUER KRAUT NOT CONSIDERED
GOOD ETIQUETTE IN PARIS

The Eclio de Paris has criticized the new Fremier,
Herriot, as lacking in dignity on account of him sui>-
plying the press in Paris with his photograph showing
him smoking a pipe. This picture was published and
at the opening session of the Chamber of Deputies,
M. Moro-Giatferi appeared with a pipe in his mouth.
Also after a conference where plans were formulated
for the forming of his cabinet, he invited those present
to join him in a sauer kraut supper at a brasserie near
the Bastille. The writer of the article does not seri-
ously object to the pipe or sauer kraut, but at the same
time he evidently does not consider either of them in
iiood taste for one holding such a post as the Pro-
mier.

WILL WONDERS NEVER CEASE
]\[av()r Bader, of Atlantic City, is overcome with
righteous indignation over the trend of the female sex
toward cigarettes, and promises that if he '*can find
a law that will serve'' he will at once forbid the use
of cigarettes bv women on the bathing beaches of his
citv.^ We fear'liis Honor the Mayor is going to have
his work cut out for him, if he should decide that he
has found such a law, as it is not usually the custom
in the eastern states to enact laws that discriminate
between the male and female sex.

SMOKES TEN CIGARS A DAY AT 106

Charles L. Bendell, who celebrated his one hun-
dred and sixth birthday on January 8th, smoked ten
cigars, as has been his custom for a great many years.
.Mr. Bendell says he can't remember ever having re-
fused a drink and is still hale and hearty. He is now
a resident of the Little Sisters of the Poor Home for
the Aged in Detroit, Mich., and does not feel his age
except when he has to climb stairs. Mr. Bendell was
horn in Xewl)erry, England, and began to earn his liv-
ing when he wa.s ten years old. His wife died about
forty-four years ago, and he has sui-\4ved his son by
one month.

BAYUK MANAGER GIVEN FAREWELL DINNER

Detroit, Mich.
The Ilofbrau was the scene of a luncheon on 8at-
urdav, June 14, given by :Mr. Fred J. W. Allen, re-
tail sales manager of BaNiik Cigars, Inc^jrporated, to
Mr. (Miarles W. H. Robinson, manager of the Michiiiaii
branch, located in Detroit. ,

The event was brought about by the resignatnni oi
Mr. Kobinson, who is about to enter business for him-
self. He was presented with a pretty Shrine chnira
from the sales force and office employees who attended
tte affair. „

Mr. Benj. I. Wright is temporarily p charge nl

the Michigan branch.

1

I. A. BERNDT JOINS MILLER, DuBRUL

Irving A. Berndt, who for a number of years ; as
identified as counsel for a number of large advert i^'ng
concerns in New York Citv, has been appointed Dr 'C-
tor of Sales of tlie Miller^ DuBiiil & Peters MamUac-
turing Company, manufacturers of cigar and tob; .^eo
machinerv, in Cincinnati, Ohio. ^Mr. Berndt was also
associated with the firm of C. E. Knoeppel & Comp' ny,
Inc*, consulting engineers, of New York, in the capa 'tf
of vice-president and director of sales*

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co
24 Vine St.,
DESHLER, OHIO.

^ AiWraU ,_
a (om! cigar

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACH, Pbes.

J.A.VOtCCScev. ft Gcn'u.Manacek

'^ ^ ^-^sS^gv^!^ — — ^ ...——i-'i

PA5BAC41^P1C€|

^::^ LITHOGRAPHING CO.inc.^^

GRANU STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

OGAR LABELS -CIGARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Hey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, III.

Cigar Labels, 'Bands and Trimmings
of Highest Huality

Perfect LifflOGRAPHY

Americanftox Sapplv Co;

'3309 Russell Street Detroit. Mich.

Comer of Gratiot Street

Exclusive Selline JVdents Por

THE CALVERT LITHOGRAPHING CO.

SINCE 1870

CIGARBANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

^le Distributors for New Mbdel Cigar
Bandling Maclnae for Ungummed Bands

Maccobops — K^appees — High Toasts
Strong, Salt, SWeet and Plain Scotchs

MANUFACTURED BY

GEORGE W. HELME CO., Ill Fifth Ave., New York

'haters

CAN NOW GET

DILL'S BEST

SMOKING
TOBACCO

tHROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND. VA.

J^fanufaelurers cf

HIGH GRADE

SMOKING TOBACCO.

D

iLii

GROWERS

M

-AND

PACKERS

OF

Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

IMWtllililiillllMiiMIWIMIill'^'MinBSgni

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

miffll^yiimmiui.m>M»Hin

AMERICAN SUMATRA TOBACCO CO.

131 Wat« Street

km York City

After all
nothing satisfies like"
a good cigar

^i

O

JULY 15, 1924

iiiiiniiiiiiiiiimiiTTTiTTTnn

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

fVrite for descriptive matter,
and new price

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

'P^lEifity years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

PUBLISHED ON THE ISI AND ISIS OF EACH MONTH AT 236 CHESTNUT ST. PHIU..PA.

July 15, 1924

Say You Saw It in The Tobacco World

44th year

1

From Chicago, to all Points West,
and Most Points East —

THEY'LL SEE THIS SIGN

Coming and going from Chicago every one of the
people who daily travel over the trunk line railroads
listed below will see the advertising of the Wooden
Cigar Box Boosters Club.

Such publicity, which the smoker cannot help but
see, must produce results--and it is doing so already.
When you are rolling over these railroads look for
these signs.

The Best

Cigars Are

Packed in

Wooden Boxes

Why not pack your cigars
tn Wooden Boxes and
reap the benefits of this
advertising?

C. B. & Q.— 1 8 mile east of Lavergne

C. M. & St. Paul at Pacific Junction

C. & N. W. R. R. (Milwaukee Div.) at Granville and Ridge

Penn. R. R. at 87th Street and Anthony

Nickle Plate at 87th Street and Anthony

Lake Shore R. R. at 87th Street and Anthony

They stand out prominently --reminding all who
smd^ wmA read that

When Volume

Indicates Value

COUNSELLOR must be a
splendid cigar-value, or it
is hardly likely that so many
would be smoked, year in and
year out.

Made
Famous
by its
Smokers

Nothing succeeds like success,
and you can bank on Counsellor
at 2 for 15c to bring in greater
volume, the trade that steadily
demands a uniformly good,
medium-priced Cigar.

2 for 15c

eRESSMAN^S

©UHSELLO

Vy* CIGAF

MAZER-CRESSMAN CIGAR CO.. Iscorportteil. Pkikdelpliu. Pt.

WAITT & BOND

Bl

ac

I^stone

CIGAR

Havana

Fillir

Absolutely!

lik PALINA

CIGAK

IT'S JAVA WRAPPED

Get the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

If you want a fast
mam^numba,stodtupm

TOPIC

ClOARS

lBmifmBdt>Smt

Inalldzcs-'^

and colon

Bdbrow Bros.]]ic^Mbrs.

Plisladel^U.U.S.A. *
Makers of Bold -UUidla-RecaU

I

44th year

Say You Saw It in The Tobacco Woblp

July 15, 1924

July 15, 1924

Say You Saw It in The Tobacco World

A KAUFFMAN fi BRO Inc

ESTABLISHED

1693

MANUFACTURERS OF

CIGARBOXES

CIGAR BOX
LUMBER

WE SPECIALIZE ON

GOLD LEAF WORK.

€t

BEST OF THE BEST

»f

M,nuf.c«ur.d br ^ SANTAELLA & CO.

Office, 1181 Broadway, New York Citf

FACTORIES: Tampa and Key Wt»l. Florida

TOBACCO MERCHANTS ASSOCIATION ^^.^^Qj^
OF UNITED STATES ^^^^Y^^

BLOCK. Wheeling. W Va . President

i J. EISENLOHR. Philadelphi:

[ BEST. New York. NY. ...

)RGE W. HILL, New York.

H. HUMMEL. New York, N.
jw^x^v. ^ICHTENSTEIN. New \ork,

k. H. SHELTON Washington DC. iili'/.'/./.iiVice-President

WILLIAM T. REED. R'chnio"\ya „• • Vice-President

HARVEY L. HIRST, Ph. a d^ ph. a. Pa. • • .Treasurer

^ilE^LEl^^isHS^DT NeW^Vor^-. N: Y- V.V.y.VCoun^ei'a-nd^^^^ Director

KMAtt^c^ Headquarters. 5 Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. D. SPALDING, Cincinnati, Ohio^.. vi;ipreIideS

CHAS. B WITTROCK. Cincinnati. Oh.o ^ TielsvJer

GEO. E. ENGEL Covington, Ky. .....^... si^«t«r»

WM. S. GOLDENBURG, Cincinnati, Ohio ..^^•*«*^#|Ji*»»... .,...»•«»•»••*

TOE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

CHAS. E. LONG, Lancaster. Pa. „........^*.***,. V4« Presided

A. W. KAERCHER, ChicaRo. Ill, .„..,,.«„..,.. • ^'"t o«7.r^r

W. S. FULLER. Hartford, Conn. ,*..»...*••»••••"'••♦♦•<"••*""♦*•■•••••• i^^^^^J^f^

I^ ]B. NOLT, Lancaster, W. *,,.««♦.»*....»««...•.»♦•«♦•♦•».«».«*•*»» aecrctary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY T. FREEMAN ,..m.*<**m#**........m*m»«w.»*«**»» ;v- ••«"'• j*"!

JACK ECKSTFIN „.,„.„„»„►,,..♦....♦.♦."♦••♦•••••».... 1st V!cePr".dent

SAM. FORDIN .„,♦„,„♦„♦*•«♦«*..#♦»*«....««.»«..••»♦».» Vice-Fresident

MAX BERLINER .............^.. treasurer

LEO RIEDERS, 2.0 West 118th Street, New York City Secretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH wiNNicK ;v--E"!!3!n!

C^MUEL WASSERMAN Vice-President

ARTHUR WERNER, 51 Chambers St.. New York City.-SecreUry and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE — ONE COMPLETE SET NEWTON-STpAKES

LETTERING PENS, with inks and complete instructions for

making nifty show cards and price tickets. Absolutely new. Address

Box 451, care of "The Tobacco World."

BUSINESS OPPORTUNITY

MODERN EQUIPPED FACTORY. Desirably located, State of
Pennsylvania. Steam heated. Capacity 1(K).000 minimum. 200,000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on mquiry. Address Box 434.

care of "The Tobacco World."

WANTED

WANTED-A POSITION AS SUPERINTENDENT. Twenty-
seven years of experience as a manufacturer of cigars; hand,
mold or suction. A man that knows how to get results. Address
Superintendent, care of "Tobacco World.

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or
factories, capable of starting chain of ^f^Jones; will be open for
position shortly. Address Box Z. care of "The Tobacco World.

The Tobacco World

Established 1881

VOLUME 44

JULY 15. 1»24

No. 14

TOBACCO WORLD CORPORATION

Publishers

Hobart Bishop Hankins, President and Treasurer

Gerald B. Hankins, Secretary

Published on the 1st and 15th of each month at 236 Chestnut Street,

Philadelphia, Pa.

Entered a. second-class mail matter. Decem^-J^' 1909 - the Post
Office, Philadelphia. Pa., under the Act of March 3, 1879.

PRICE: United States, Canada. Cuba and Philippine Islands. $2.00 a
year. Foreign, $3.50.

HIWHIIItHlimilllMHmitHtWHHIHHIIIIIMM

,,..HM..».Hm«....W ■..■...■».....«»»»««««H.«»».«»««w.«m«»H«»«..N»».»»»«N""'- -

mitrnHnmia^Mwiia ^i—. ™» —

OUR HIOH-OKADE NON-BVAPOaATINO

OGAR FIAVORS^ ^^^^^ ^^ ^^^^^ ,_ ^^„„,„

and Impart a moat palatable flavor

FLATORS FOR SMOKING and CHEWING TOBACCO

Writa for Llat of Flavora for Special B'^ni*. ^_.«
BtllJN. JSJ^TiXSi. box FLAVOES. PASTE SWEETENEtS

FRIES & BRO., 92 Reade Street, New York

I « « """• — '""• """""""'" II

JURAL BLOO

T//te Figaro/ QaaMif^

122 SECOND AN%Wt/B
NEW YORK CITY

44th year

^ood

cigarettes

u

Because I get lots
more for my money

f»

ft

The man who rolls his own from
"BULL" Durham has found his best
friend for life. He's always going to
be sure of real quality and real tobacco
taste. And think of the money he
saves— 100 cigarettes for 15 cents

f'5

^1

GENUINE

p

««

BULL* DURHAM

NOW

EIGHT CENTS A BA6

6

44th year

Say You Saw It in The Tobac?co World

July 15, 1924

FOR GENTLEMEN OF GOOV TASTE

July 15, 1924

7

^^^-y^

^f

SANFELIGE
EL VEfe SO,

THE DEISEL-WENMER CO.

Naken

UNA, OHIO

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER

PENNA.

"Quality Cigar Box Manufacturer* For More than Fifty Years"

Model B-1 illuatrated above.

PACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MODELS TO CHOOSi: FROM

Model "A" without top lever, for 50 cigars - $ 5.00
Model "B-l" with top lever, for 50 cigars - 10.00
Model "B-2" with top lever, for 100 cigars - 12.50
Model "C" with top lever, for bundles of 100 - 16.00

AU pacX0rs art adJustabU to anp standard sixt box,

Pulte-R-orrecK Machine Co.

GRAND RAPIDS. - - - MICHIGAN

Only Half the Storp

Hf *

SINCE 1900 the leaf tobacco of Porto Rico *
has been slowly but steadily increasing in popu-
larity, and now * * * is in great demand.

The quantity of tobacco of all types used annually
by American cigar factories is about 150,000,000
pounds; the yearly importe of Porto Rico leaf approx-
imate 26,000,000 pounds, or more than 17 per cent
of the total.

The White Stamps

sty it*s

PORTO RIC/Uf

4t

99

If 8 Good

because it*t

PORTO RICAN

The American Cigar,*

By Carl Avery Werner in American Mercury.

No manufacturer in the United States
use$ all Porto Rico in his cigars.
Blended with other tobacco, Porto
Rican leaf is present in 25 to 30 per
cent of the American productioru

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street
New York

Send for frw cop^ ** Tobacco Trade Notes'

/. f . Vazquez
Agent

Telephone
John 1379

THE TOBACCO WORLD

44tli year-

Philadelphia, July 15, 1924.

USINESS conditions w^th the cigar manufac-
turers are showing a decided improvement,
and cigar business during the balance of the
year 1924 should be sufficient to make a good
average year's business.

W ith every business depression there are many
excuses offered by the average business man, as to the
cause of the depression.

Some of the theories advanced are, that politics
are a harmful factor, that the passage of the Soldier
Bonus Bill would seriously affect business, and the
political situation in Europe retards business.

These theories are easily disproved, as the Bonus
J^ill has been passed, but with the comparatively small
amount of money required to make the ammal pay-
ments, it is not logical to blame business conditions
on the Bonus Bill, as the money needed annually for
tlie bonus is only one-fourth of one per cent, of the
iiational purchasing power.

The political condition of Europe caimot affect
the prosperity of the United States to any extent, as
iias been demonstrated in the year 1923 when France
was invading the Rulir and in Germany where condi-
tions were taking a turn for the worse, and business
conditions in the United States w^ere better.

As to politics in the United States, President
Coolidge or any of our political leaders, have not ad-
vanced any radical movement that would tend to af-
f«'ct business, and the old fallacy of *'Poor business
during a Presidential election year,** is unfounded.

The United States itself purchases about ninety-
seven per cent, of its merchandise sold, so that busi-
atHs conditions in the United States is determined
more by what is sold here at home to the American
people, than by any other reason.

In the year 1923 the American people ptlTOhased
heavy supplies of luxuries as well as necessities, and
ttanufacturers, railroads and all business concerns,
bought hea\y supj)lios of material and equipment.

We are now passing from a condition of over-pro-
diietion which started late in 1923 to a condition of
ui ler-production, whidi is beginning now to be in evi-
dciice.

With the economies practiced by the public and
til curtailed production of the factories, a shortage
of merchandise has developed, and an increased pro-
dirtion must come as consumption is greater than
P' iluction in many lines at this time.

During 1924 there has been a large accumulation
of idle capital or loanable funds, which is going through
the process of investment, as large corporations and
public utility companies are and will be taking advan-
tage of the easy money conditions, and low interest
rates, to accomplish their re-financing, and this bor-
rowing and investing will create greater employment
in construction and other lines, which will develop in-
creased payrolls and then enter retail chamiels and
stimulate the demand for merchandise.

W^ith all things pointing towards having a busy
business period the last six months of this year, let
us all show an optimistic attitude and thus help to-
wards the establishment of greater! confidence and
buying effort on the part of the American people.

Many of the larger cigar manufacturers, who in
the early part of 1924, were manufacturing more ci-
gars than they were shipping, have since, not only
shipped out their accumulated surplus stock, but, are
today in a position where their orders on hand largely
exceed their production.

SAM GILBERT HEAD OF EISENLOHR'S
Probably one of the most sensational pieces of
trade news we have given to our readers in many
years is to the effect that Mr. S. T. Gilbert, president
of the Webster Cigar Company and Mr. Samuel
Gates, secretary and treasurer of the Webster Cigar
Company, have been elected to the Board of Directors
(»f Otto lOisonlohr & Bros., Incorporated, at a meeting
held on Tuesday, July 1. Subsequently at this meet-
ing, Mr. Ben R. Liehty was elected chairman of the
board, and Mr. S. T. Gilbert was elected president of
the. company.

Mr. S. T. Gilbert's election to the Board of Di-
rectors and the presidenc>% and Mr. Gates* election
to the Board of Direct(»rs lias added strength to the
Otto Hisenlohr & Bros., Incor])orated, organization, Xo
other changes are contem])lated among the officers of
Otto Kisenlohr & Bros., Incorjxirated. Mr. (^ II. Kim-
©rbriiik and Mr. John J. Rogers remain vice-presi-
dents.

Mr* SI T. 0ilbert has been an outstanding and
eminent figure in the cigar manufacturing industry
for twenty-six vears. For twentv vears he was head
of the La Azora Cigar Compay, and later became
president of the Consolidated Cigar Company. His
dyiianiic character has made itself felt throughout the
ramifications of the cigar industry; his pleasing per-
soualitv has made him a w^elcome \nsitor with his cus-

July 15, 1924

THE TOBACCO WORLD

44th year

9

■■■■■■■■■■: 3gs«iis=g==ag8=='

Volume ^\}

■ ,...„».,„■.»■■■■»■■""— "■■""""""■"'='"""^^^

THE TOBACCO WORLD

Number 1^

Etubliahed
1881

A SEMIMONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, JULY 15, 1924

Foreign $3.50

lomers, aiid his versatility covering manufacturing
and aamiiiistration has gained him an eminence ot na-
tional tame-as Fope once said *'A man so various
that he seemed to be not one but all mankind s epi-
tome.^' When S. T. Gilbert gets an idea, one that he
has thoroughly turned over m his mind he is wiUing
to back it with the genius, effort and ability that he
sained in his twenty-six years of experience, and which
when applied to the Webster Cigar Company made it,
during the short period of less than three years, one
of the outstanding cigar successes of the country. The
Webster today is a brand of national prominence and

enormous volume. « ^, t> ji e

Mr. Ben B. Lichty, now chairman of the Board ot
Directors of Otto Eisenlohr & Bros., Incorporated, said
*'For a long tune I have been a keen observer of Mr.
Gilbert, and am a strong acimirer of his personaUty
and his accomplishments. It has been my ambition to
make him an integral part of our organization and
earlv in the vear I began making negotiations toward
that* end. Mr. Gilbert's absence abroad somewhat in-
terrupted our plans, but they were consummated, as
you see, ver>' soon after his return. Mr. Gilbert will
at onc<? activolv enter into the office of president, aiid
his associatioii is welcome by myself and our entire
oixiinization."

^ :Mr. S. T. Gilbert's addition to the personnel ot
Otto Eisenlohr & Bros., Incorporated, no doubt fore-
shadows even greater success for this company than
it has had in the past, for unless he saw an unusual
picture in this situation, he could not have been in-
duced to assume the additional burden this office will
entail, and at the same time remain tlie active head
of the Webster Cigar Company.

Otto Eisenlohr & Brothers are incorporated un-
der the laws of the State of Pennsylvania for ten mil-
lion dolhirs, and have been manufacturing cigars for
seventy-four years. Their famous brands, *'Cinco '
and *MIenrietta,'' are known from coast to coast.

JOHN H. BOLTZ DEAD
Funeral services were held for the late John H.
Boltz at his former residence, 241 West Chelten Ave-
nue, Germantown, at 2.30 P. M., Tuesday, July 8, 1924
Mr. Boltz was seventy-six years of age and had
been identified with the cigar manufacturing industry
for over a half a century.

lie was lately identified with the John H. Boltz
Ci^ar Companv with offices in the Drexel Building,
Philadelphia, but prior to the year 1916 was of the
firm of Boltz, Clymer & Company, whose main factory
and office was located at Fifteenth Street and Lehigh
Avenue, Philadelphia, with branch factories at Tampa,
Fla., Perkasie, Penna., and Sumneytown, Penna., and

branch jobbing houses in many of the important cities
of the United States.

At one time the firm of Boltz, Clymer & Company
ranked as one of the fifteen largest cigar manufactur-
ers of the United States, and their brands had great
prominence.

Mr Boltz is survived by his widow, Mrs. Mary
Boltz, two sons, Robert J. Boltz and John Clymer
Boltz, and three daughters, the Misses Mary, Clara
and Helen Boltz.

LOCAL NEWS
F W. Layton, Pennsgrove, N. J., cigar jobber,
was a recent visitor at the Philadelphia office of Bob-
row Brothers to arrange for increased shipments of
'*Bold," **La Tosella'^ and *'Topic»' cigars, which he
distributes in his territory.

J H. Beck & Company, manufacturers of the
"Echnund Halley^' cigar, are one of the Philadelphia
firms that has kept consistently busy during the tiiyi
six months of 1924, and their business is on the in-
crease.

B. Podolnick, formerly with the Congress Cigar
Company, has severed his connection with that fiini,
and is going into the cigar manufacturing business ior
liimself , and has associated himself with^ the firm ot
George Zifferblatt & Company, manufacturers ot
** Madame Butterfly'' cigars. . . , •

Retail trade reports an improvement in business,
and a good trade for the Fourth of July holiday.

F B. Vetterlein, Fifteenth and Market Streets,
is featuring -Royal Club'' perfectos at five c«nts;ina
**Aristocrat" blunts at eight cents, two for htt^en

^^^ M. J. Dalton Company, 29 South Eleventh Street,
are displaying **Sinceridad" Triangulares, ten wuts
straight, and **F. Lozano" Perfectos.

Godfrey S. Mahn Company, Thirteenth and C ha^i'
nut Streets, are enjoying a good trade on "P^"^;;^
All" ten cents straight and their popular * As • ou
Like It" brand. ^ . _. , .,..

Yahn & McDomiell have their new display win-
dow completed at their Hotel Adelphia stand, ami are
showing some of their best sellers, *^ Bering, ^ «^^;
tez," **Optimo,'» *'Langsdorf 's Seleccion De Lu^,
''Coronas" and **Por Larranaga."

At their Widener Etiilding store they are l^i-uj-
ini< -Valenc-a" little dgars in packages ot tw- w
smokes for forty-five cents, and ^Carmona" Perl, tos
at three for twenty-five cents. ,

Joroph F. Gallagher, formerly Pale« manager i
Allen R. Cressman's Sons, with his family, is le:* i"g
for a trip abroad.

At the stores of George B. Evans, good business
is reported on all popular brands, and they have es-
tablished a big trade on their *'Mirabo" five-cent Per-
fecto, which is an exceptional quality product for the
money. J. R.

CIGARMAKER SHOT

John Oswald, was shot in the right knee by a
man known only to him as * * Pete, ' ' last Tuesday morn-
ing as he was going to his work in a cigar factory.

Oswald told police that *'Pete" had worked on
the same floor with him in a cigar factory near Sev-
enth and Cherry Streets, and that ''Pete" had been
fired a short time ago. Pete blamed Oswald for his
dismissal and threatened to "get him." Oswald was
not seriously wounded and the bullet was removed at
the hospital.

PHILIPPINE ISLANDS AERIAL BASE FOR AMER-
ICAN TRADE

General William Mitchell, of the United States
Air Ser\ace, says that the business relations with
neighboring countries of the Philippine Islands will be
enhanced by making the Philippines an aerial base.
It takes only eighty-five hours from New York to
Manila bv air, whereas it takes more than one month
by land and sea.

PRODUCTION FINE WRAPPER LEAF TOBACCO
IN PHILIPPINE ISLANDS POSSIBLE
Good "wrapper leaf tobacco can be produced in
the Philippines, a leaf that promises to be better than
a Manila cigar to a great extent, according to the
Bureau of Agriculture. History shows that the first
tobacco seed taken to Sumatra came from the Philip-
pines.

LEO WEISS JOINS LUIS MARTINEZ
Leo Weiss, former sales manager for Roig &
Langsdorf, Incorporated, has joined the sales force
of the Luis Martinez Cigar Company, and is now in
the Middle W^est in the interest of their brand, "Luis
Martinez."

A. SANTAELLA RETURNS TO NEW YORK

A. Santaella, president of A. Santaella & Com-
pany, manufacturers of the famous "Optimo" cigar,
lias returned to New York city after a trip to his
Tampa and Key West factories.

OSCAR VOIGHT RETIRES
It has been announced that Oscar Voight retired
from the film of Heywood, Strasser and Voight Litho-
graphing Company, on July 1. Mr. Voight has been
contemplating retiring from active business for some
time.

PENT HOME AGAIN
Howard F. Pent, president of the Coraza Cigar
Companv, is at his factory, corner Seventh and Cherry
Streets, 'again, after a trip through the Middle West
tnid Baltimore and W^ashington, and is highly pleased
V ith the present distribution his brand, the "Marshall
Held," is getting through this territory.

HOLT ON VACATION

Arthur Holt, of the Holt Cigar Store, is enjoy-
ii'i.^ a short vaction at Beach Haven, N. J. The Holt
ClviRv Store is located in Penn Square, just west of
tl.e City Hall, and is a busy place at all times of day.

NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

COMMITTEES NAMED

The president of the National Cigar Leaf Tobacco
Association, Charles Emory Long, of Lancaster, has
appointed the following committees to carry on the
splendid work that is being done by that organiza-
tion, for the ensuing year:

Legislative — Joseph Mendelsohn, chairman, New
Y^ork, N. Y. ; Jerome Waller, New York, N. Y. ; B. L.
Haas, Hartford, Conn.; Milton H. Ranck, Lancaster,
Pa.; Fred Newman, Chicago, 111.

Conference — Harry S. Rothschild, chairman. New
York, N. Y.; William Paley, Philadelphia, Pa.; Wil-
ham P. Haas, Hartford, Conn.

Finance— V. C. Brewer, chairman ; S. Major New-
burgh, Hamilton, Ohio; Herbert P. Taylor, Lancas-
ter, Pa.

Trade Regulations — Fred Bloch, chairman. New
York, N. Y. ; Albert Newfield, Hartford, Conn. ; A. W.
Kaercher, Chicago, 111.

Credentials — W. S. Fuller, chairman, Hartford,
Conn.; L. H. Nolt, Lancaster, Pa.; Jerome Waller,
New York, N. Y.

Arbitration — Joseph F. Cullman, chairman, New
York, N. Y. ; Fred B. Griffin, Hartford, Comi. ; Joseph.
Goldberg, Lancaster, Pa.; W^illiam Mcintosh, Edger-
ton, Wis.; \Y. J. Lukaswitz, Dayton, Ohio; Louis Leo-
pold, New Y^ork, N. Y. ; Charles Hippie, Pliiladelphia,
Pa.

Complaints — Paul Semon, chaii*man, Cleveland,
Ohio ; Frank A. Bach, New Y'^ork, N. Y'^. ; Emil Wedeles,
Chicago, 111.

Traffic — Charles N. Kincaid, Troy, Ohio.

Committee on Standardization — Herbert C. Wav,
chairman, Elmira, N. Y.; Fred B. Griffin, Hartford,
Coim. ; Ed Brill, New York, N. Y. ; W. J. Lukaswitz,
Dayton, Ohio; Otto Olsen, Ephrata, Pa.; Morris Ros-
enthal, Lancaster, Pa.; William Mcintosh, Edgerton,
Wis.

JOHN WARDLOW PASSES AWAY

John AVardlow, a prominent cigar manufacturer
of Key West, Fla., passed away at the home of his
mother in Columbus, Ohio, on Sunday. July 6. Mr.
Wardlow had undergone several operations for cancer
in the New York hospitals and had then gone to Colum-
bus to visit his mother. W^hile there his disease gained
headway so rapidly that his death resulted.

He was sixty-five years of age and is survived by
a son, Charles, who is employed in the customhouse
a^ l\ey West, and two daughters.

AMERICAN TOBACCO COMPANY ONE OF LEAD-
ING ADVERTISERS

According to a list of the seventy-five leading
niai»azine advertisers in the year 1923, published in
Printers' Ink a short time ago, the American Tobacco
C< inpany comes seventy-third on the list. The list
was eompiled from only thirty-two magazines and did
not include advertising of any nature except that pub-
lished in these magazines.

INVESTMENTS OF AMERICANS INCREASED

IN 1923

According to a statement issued by Director Fidel
A. Reyes, Bureau of Commerce and Industry, Manila,
the American investment activities slightly increased
during 1923. During the same year fifty American
cor]iorations and partnerships with aggregate capital
of 2,222,388 pesos, were registered.

10

44th year

THE TOBACCO WORLD

July 15, 1924

July 15, 1924

THE TOBACCO WORLD

44th year

11

DETR

Detroit Drug's New Store Soon Ready for Occupancy-
Tow Powell Joins Marcero, Bump and Howell— Field
Cigar Corporation Reorganized— Jake Mazer's
Sons Enjoying Vacation— Emmett Walsh
Joins Mazer-Cressman

g

Detroit, Mich.
ETRQTT, the fourth citv in population in the
United States (1,283,822), is today talkiiig
over its 200,000 'phone. Detroit now, with
its 200,000 telephones is one of the world's
greatest cities and has had a growth more phenomenal
than anv other citv in the country. While the auto-
mobile iiidustrv is laroe in the citv 's business, it com-
])rises onlv 48 per cent, of Detroit's industrial Ufe.
Many Detroiters resent the statement that it is a city
of one industrv^ As a matter of fact the industry in
Detroit is widely diversified. The city has 3100 differ-
ent manufacturing plants that produce hundreds of
commodities of world-wide usage. It stands out prom-
inently among the cites of America in the production
of CiGABs, automobiles, adding machines, soda and
alkali products, stoves, steamships, gas engines, aero-
planes, salts, drugs and pharmaceutical products. De-
troit is beautiful dynamic; a city of homes, modern
ideas, activitv, contented labor, generous capital and
unlimited power. Detroit feels depression less, suf-
fers less, and recovers sooner than any other city in

the country. , ., , j .

While making the rounds last week, I dropped m
to call on our old friend, W. H. (^^BilP') Thompson,
manager and buyer of the cigar department for the
Detroit Drug Company. As usual I found **Biir'
lioad over heels in work and as busy as a bee. His
job of looking after fourteen dependable stores located
in the various sections of the city, keeps him on the
Jump. He has no less than ten to fifteen salesmen
calling on him each day, offering their wares, and to
each and every one he extends a cordial greeting.
As a buyer and manager, **Bill" is ver\^ efficient and
a great executive, displaying keen ability and fine
juduTUont. V'uder his management the cigar depart-
ment of the Detroit Drug Company's chain stores have
doubled their business, and the clerks are all working
for *'Bill" to help him make this department the most
profitable one for the company. The store located at
6500 Woodward Avenue, which was destroyed by fire
some months ago, is rapidly nearing completion and
the company expects to have same opened for busi-
ness about the twelfth of this month. This store is
located at the corner of Woodward and Milwaukee
Avenues, and is to be the most up-to-date one in the
entire chain. All the latest modern equipment and
fixtures will be installed. '^BilP' informs the writer
that this store will be his headquarters and that the
cigar department will Ix; second to none.

A. Y. Orsor (American Cigar Company), was here
last week looking over conditions regarding ** Antonio
y Cleopatra'* cigars. According to reports, business
on his brand was never better and the same is repeat-
ing in all sections of his territory.

Herbert Earl, vice-president of the Watkins Cigar
Stores Company, has returned from a sojourn of
several weeks in Boston, Mass., where he motored
with his family to visit his father, who resides in the
Bean City. While in the East, Herbert made a busi-
ness trip to New York City, to call on the various job-
bers and factories for which his company is the ex-
clusive representative for Detroit and vicinity.

Tom Powell has accepted a position with ^Marcero,
Bump & Howell Company, Detroit distributors for
^* Dutch Masters,*' ** Harvester," *' Henry George"
and ** Swift" cigars.

Mike Myers (Rosenthal Brothers), the **R-B'»
Iwoster for this section of the country, has returned
from Flint, Mich., where he has been conducting a
campaign on ^*R-B" cigars with the Electric Cigar
Company.

The Tucker Cigar Company, Dime Bank Build-
ing, are showing some very attractive window displays
of cigars and smokers' articles. Always a firm b«'-
llever in publicilv, Mr. Tucker arranged with the build-
ers of Webster Hall to display the painting and re-
lu'oduction of this exclusive bachelor hotel and club.
There are three separate windows, each featuring a
special brand of cigar for which the Tucker Cigar
Company are the sole distributors and two or more re-
productions of the interior and exterior of Webst 'P
Hall. Mr. Tucker reports business as being very go (l
and that the displays of Webster Hall have broutsit
many new customers in his store. He says he is pi '-
paring a lot of other advertising stunts for his en-
dows, to attract the passing public. The Tucker m<' »
is: Quality Cigars In All Quantities, Kept In bxc i-
Icnt Condition.

David Sulkis, president of the Fleck Cigar Coai-
panv, Reading, Pa., was a caller here last week ?» '^
signed the Tobacco Wobld register at Bert Johnson ^.
Herbert Schloss, of S. M. Frank & Company, vv :.s
a recent visitor to the Motor City. Herbert says bn '■
ness has been fair over the sections of the Mi«»' ||
West covered this trip. One of his new numbers wli

{Continued on Page 19)

News From Congress

_ 'AND

FtDERAL

Departments

Slight Improvement in Cigar Industry in May Over April
SLIGHT falling off of activity in the tobacco
manufacturing industry in May is indicated
by figures secured throughout the country by
the bureau of labor statistics, which show a
decline of three per cent, in the employment in the
manufacturing of chewing and smoking tobacco and
one-fifth of one per cent, increase in cigar and ciga-
rette manufacturing.

Keports from thirty-five establishments producing
chewing and smoking tobacco show 9918 employees
at work in May, as compared with 10,287 in April,
while the payroll for one week in May was $148,214
as compared with $153,185 in the preceding month. As
compared with May of last year, there were 6.7 per
cent, fewer persons employed in this industr\% but they
were receiving within a very few dollars of the wages
reported last year. Per capita earnings in May, there-
fore, although but three-tenths of one per cent, greater
than in April, were 7.2 per cent, greater than in May,
1923.

A total of 31,202 persons were employed in May
in the 173 cigar and cigarette establishments report-
ing to the bureau, as compared with 31,149 in April,
and the weekly payroll was $569,695 against $551 ,465^
an increase of 3.3 per c<?nt. over April. As compared
with a year previous, there were five per cent, fewer
persons employed in May, but the weekly payroll had
dropped only 2.1 per cent., indicating that per capita
<'arnings for the month were 3.2 per cent, greater than
Ml April and 3.1 per cent, greater than in May, 1923.

Little Probability of Tariff Revision at Next Congress
There is little probability that tariff re\dsion will
he undertaken at the next session of Congress, ac-
'•'•rdiiig to Representative Green of Iowa, chairman
"f the House Committee on Ways and Means. Point-
ing out that the session will last but three months
<iti<l, at its conclusion, any unfinished legislation will
'MO, as it will be the end of the Congress, Mr. Green
" 'clares that it would be impossible for any sort of a
t iiiff bill to be framed and passed in that limited time.
During the last session there were many demands
f-r tariff revision, and the Democrats i)ractically
f*- iTed notice that they would seek a new tariff law
5' the earliest opportunity. This is taken to mean,
li'wever, at the beginning of the new Congress on
^larch 4, next, rather than during the short session,
ii ]>eing the hope of the Democrats that they will con-
trol the next Congress ^vithout the necessity of appoal-
jiy: to the radical bloc of the Republican party for aid
i^i that respect.

From our Washinotoh Bureau 622Alkc Builomg

The Republican party is well satisfied with the
present tariff law, which, they point out, is bringing
in larger revenues from import duties than any pre-
vious tariff in the history of the country. It is ad-
mitted that there are some rates which might well be
revised, but they are unwilling to take these up be-
cause, once the tariff question was opened, there would
he demands for revision all along the line, a long and
difficult task.

U. S. Patent Office Grants 1,500,000 Patents
The United States Patent Office on July 1 com-
pleted the eighty-eighth year of its existence, during
which time it has issued 1,500,000 patents. The rec-
ords of the office show that while fifty-seven years
were required for the issuance of the first half -million
l)atents, but eighteen years were required for the is-
suance of the second half -million and thirteen years
for the third.

In those three eras, according to officials of the
Patent Office, are crowded a greater development in
civilization than had been achieved in the preceding
thousand years. The first era saw, if not the incep-
tion of machinery, its adaptation to industry and the
beginning of the age of labor-sa\'ing devices ; the sec-
ond and much shorter period saw the invention and
development on a commercial scale of electrical ap-
])aratus and the creation of such far-reaching inven-
tions as the automobile, the aeroplane and wireless
communication. The past thirteen years— the third
eia — have been notable chiefly for the improvement of
])revious inventions, an outstanding evidence of which
is the development of radio.

Patent No. 1,500,000 was, as it happened, not for
a minor improvement to existing machinery' but, evi-
dencing the great field which still exists for the in-
ventor, for an idea which may l>e one of the epoch-
making events which stand out in the history of the
Patent Office, a submersible vessel capable of operat-
ing* through and under ice. The whole development of
tho country, the progress of every art and science, is
recorded in the 1,500,000 patents issued by the Gov-
e?*iini(*nt since 1836.

Hearing on Pullman Surcharge Reopened
IToarings on the question of the surcharge im-
posed for Pullman accommodations, which were con-
cluded by the Interstate Commerce Commission some
weeks ago, have been reopened in order that additional
testimony may be presented, and hearings will be held
at St. Paul on August 25 by Commissioner Campbell
and Examiner Keeler.

{CoHtiiiurd on Page :U)

12

44th year

TIIK TOBACCO WORLD

July 15, 1924

July 15, 1924

Say You Saw It in The Tobacco World

44th year

13

Business Building

By a Trained Business Man Mg

Advertiser

WRITXeN ESPECIALLY FOR THE TOBACCO WORLD BVA.E.I?

MJL mSNTS NtSKNVCO

HAD a talk with Tom Kustler the other day.
Rustler is a hustler, and what's more, he has
a thinking machine that really thinks.

''I swan, I don't know what to do,'' said
Tom. **I've been reading your articles, and I want
to hand it to you that they contain the real stuff for
business building. They have helped me a lot and
I have made money by using some of them.

**Your article about condensing stock in a big
store, and putting in more of a variety, was good, and
I have planned to do it. But I don't know whether
to stick to tobacco and its accessories, or to take on
some distinct and different side lines. What would
you adviser*

** You've got me, Tom," said I. ** You've got me
up in the air a mile high. Some make real money by
side lines and grow from a dinky one-man business
into real merchants. Some sink their real business
into their side line business and start on the down
grade.

**Its a hard nut to crack. And it's important,
very important. Don't decide quickly. Think on it.
Think often. Think deep. Particularly think of the
objections on both sides. Go into as many stores as
you can, and get the proprietors talking, and then
think on w^hat you leani.

**0r, perhaps it might be a good idea to try, say
one, and only one, side line. Some little cheap thiniJ^,
placed handy, and see if it sells and if it will help
solve your problem."

CS3 Cj3 Cjj

**Yes, Bill was a good fellow," said the retailer,
**and I was sorr>' to do it, but it couldn't be helped,
and so I let him out."

'*But I thought he was popular with the boys!"
**He was. Everybody liked him, for he was so-
cial and a likeable fellow. ' He could talk with any one
on any of the poimlar sulijcu ts — aiitoini?, base ball, fish-
ing, bathing, golf, running, camping, shooting. Could
talk interestingly, too."

"Then, whv wasn't he a valuable clerk!"
*'lt is natural for you to ask, for you would sup-
ple him to be a bang-up seller. But the truth is, that
he was so all-fired interested in being popular and
social that he plumb forgot the fact that his real work
was in selling cigars and such, instead of spilling out
interesting talk. And he actually sold about half of
what he should."

**I had a number of earnest talks with him," con-
tinued the dealer, **and tried to get it in on him that
while popularity is valuable — ^yes, very valuable — it is
secondary to selling goods, and that his real work was

selling, and not talking. I was reasonable in the
matter, asked him to continue his interesting talks,
but to train himself so the talks would lead
the listeners into buying. He promised to do so, but
in the enthusiasm of his social discourses he would al-
ways forget his promises, and he plumb forgot that
his duty was to sell. So I had to tell him to please
shut the door as he went out."

His successor is a quiet chap, but he does make
sales.

Cj3 Cj3 CjJ

Talking to a number of retailers in various lines
of business I find quite a percentage of them are plan-
ning to make repairs on their show windows, store
fronts and store furniture during the latter part of
summer. They explain that they choose this time be-
cause business then w4ll be somewhat slack, thus ren-
dering this the auspicious time for the work.

Both in business and in homes there is a distinct
advance in appearances. Artistic architects are hav-
ing their day, with both large and small buildings,
and they are making the lines, colors and materials
pleasing to the eye.

This is training people generally to an apprecia-
tion of the artistic and to a critical state of mind re-
garding the crude and ugly. The handsome stores
and attractive show windows of high grade retail es-
tablishments train the public to believe that high grade
goods are handled by such concerns, and conversely,
thev think that a rundown, dilapidated, old style, ugly
building, is prone to have inferior goods. Uncon-
sciouslv they quote the proverb that ** birds of a feather
flock together," and they are prone to go to an at-
tractive store to buy their smokeries.

Cj3 CS3 Cj3

*'Gee," said I to myself the other day as I en-
tered the grocerv store to buy a loaf of bread for
Friend Wife. **Here is this guy selling groceries, eat-
ables and such, and yet right at the door he has a
fancv little show case containing w^omen's hair nc <?,
small table utensils and little bureau odds and ends.

*'How is this thus?" said I to the clerk.

**0h, it's just a little side line," said he.

** Takes little space, women look in it as they .P
out of the store, and you'd sure be surprised to se^
how much they buy. It's all extra, and all so mu n
to the good."

(Continued on Page 20)

Abundant Supply of Spanish
Cedar for Cigar Boxes

A DEALER in Leaf Tobacco and

Cigar Manufacturers' Supplies

has stated recently that one of the

reasons for the closing of many Cigar

Factories is "vanishing cedar".

Neither the use nor the supply of
Spanish Cedeur is vanishing!

The Supply is ample at all times and
the Use, especiedly of late, is contin-
ually increasing.

Wise Cigar Manufacturers know that
the use of SPANISH CEDAR
BOXES is helping to restore the
prestige of the Cigar.

Afterall
jMthin^ satisfies like^
' cigar '^

Especially from a Cedar Box

J

14 44th year THE TOBACCO WOBLD July 15, 1924

qx^Sa^cJIf ustries Exposition of greater value - -t^^£ ^ ProfltSa^S^^^^^

'"^ *^^r^i?^£of the Expo^i"- a^^^^^^^^ the United States. ^^ ^^.^ ^ ^^^

Kl^MeSS' C ?oTSex£dTcSaHnvf- and SeTnTents/f the pa^pSet, E. W. McCullough,

f^?-^i ♦; ^innrliviZak «)ro^^ manager of the department said:

•^ it li^ industry t^ ropei ate, with their sug- "Early in 1922 when industry generally had not

'"^ ^-n^^UlS to make tTTobam) Industries eI- passed the period of industrial stagnation and inven-

gestions and ideas to make the J^ooa ^^^^^^^ i ^^ ^^^ ^^^^ processed materials in the stpre-

ri^rMKutsDro^kes of being a stimulant and rooms of manufaoturers were excessive, exeoutiyes
f^fZ^hSf aledded arancemen of the industry in pretty generally came to an appreciation of the im-
estabhshing a cleaaea aavd-uoe portance of establishing firmer control over their ma-
lts every branc^. ^ ^,^3^ Agency, Mr. terials investments. The subject is no less timety now.
r A Rord manager Tstriatest addition to the im- Although conditions have changed, the changed con-
« J;;n^ exhiWtors in the exposition and the commit- ditions have brought with hem a greater need than
poirtant exniDitors in "'« *'*V , f„„nj„ti„n is now laid ever for the closest control of every feature of the

•'^TnThTlSrof%radtt"alXrese^^^^^ operation of manufacturing plants. ?here is now the

in a lengthy list ot leaain„ ana rep necessity for the highest operating efficiency to meet

%« ™nVp th,» exDosition during the week of Janu- the present keen competition. Any plans the manu-

.rv ?9 t^ 24 1^5 of unquestioned value in the gen- facturer can adopt still further to redu(» his invest-

^1 Inv^nriment of the industry as well as being of ment in materials, to effect a firmer control over the

Zlfit 3Tofit to its exhibftoTs is the desire of the use of materials, and to gain greater knowledge of his

^r^ tt?« n^ow and they feel that everybody in the business most surely will meet with his approval. We

'^^,?f il thouU be intereVed n its advance aid there- have developed a pamphlet of helpful suggestions to

i"th^ wdJoiS: "S Suggestions or plans. . assist the manufacturer in the development of an ade-

nni«f iho third animal Tobacco Industries Exposi- quale plan of control. • ^ ^i- „

♦• 1^11 1^ Inr^er and greater in every respect than ^ -This pamphlet is based on the experiences of a

^t^^ mSleSors ? assured. considerable number of manufacturing compames that

Its t^^o piedecessors is Rii^y ^^^^^ developed satisfactory methods of control, hence

,^ «,^ U i<« not a textbook on the subject, but rather it re-

PORTO RICAN SHIPMENTS CONTINUE TO '^^Xe tested procedure of these manufacturers in

INCREASE connection with the various phases of the general
The figures on the shipments ot Porto Kican to- ^^y^i^^^i
bacco to the United States for the past fiscal period "Doubt has been expressed by some manufactui-
contiiiue to show increases over those of the previous ^^^^ ^^^ example, as to whether it is safe to do away
year. . „ • , r- ,• 1 .,fi,u. entirelv with the year-end physical inventory. 1 Ins
■ According to Comemo, Spaiush-Eughsh moiithl> .^^ j^ covered, and the actual procedure followed
magazine of San Juan, Porto Rico, the April ship- Ivlierebv the annual physical inventory is eliminate!
meiits amounted to 867,144 pounds of tobacco, bnng- ;^ presented." . , ,
ill"- the total for the ten months of the fiscal year end- ^ . ^j tj,g pamphlet will be furnished upon re-
ins April 30 to 21,978,180 pounds, or 2,000,000 pounds t '•

more than was shipped here during the whole previous

fiscal vcar. Tlie official figures for shipments of to- ritrrows DIES

bacco 'to the Tnited States from Porto Eico for the F. S. BURROWS DIES

S rear V»2->--^3 were 19.911,979 pounds. Major F. S. Burrows, who until a very few >en .

Bv mon i s the shipments were a^ follows : ago, was one of the test known cigar salesmen in t .,e

T^K qS I .. 3.176,980 lbs. AVek, died at his home in Berkeley, Cal on AVednesd.),

i"^- ' ! 100Q -^942 724 " June 18th. Major Burrows entered the cigar game as

tXrnWr 19-^3 '-'.'^ ■'■'■'■ 3;660,442 ' ' a salesman about thirty years ago and ^'as very sr,c-

Septomber lJ-3 2 989 881 " cessful in placing his brands on the Pacific Coa-t.

v'v tLr 192^ 2,U9,414 " About two' years ago he decided to retire. He was

rsovember, lyzo ^zZ\.^ZZr* ll • i x ^ „«,«

December; 1923 1.1^^16 - eighty years of age.

January, 1924 ^'^-H?n .*

February, 1924 • • • J'^/.^';^? ,, ROY VALENTINE ON WESTERN TRIP

Marcli, 1924 'VaAA ** Rov S. Valentine, of A. S. Valentine & Sons, ^um-

April, 1924 ....•.'. »^^|^* ,, olsrTorf,' Pa., is making an extensive trip through the

Total for 10 months 21,9<8,18U ^^^^^ ^^^.^ ^^.^^ ^^^^^^^^ ^^ ^^^ .^^ ^^^^ p.^^jg^, ^.^^^ Ho is

" visiting the joblx^rs and distributors en route ami W

REVNAtBD IN DIFFICtyLTT seuding in a' big volume of business.

An involuntain- petition in bankruptcy has been

filed before Judge ^Thompson by the Reynaldo Cigar ^ ^ v..„^ nf Vn-.itm Brothers Reading,

romiviuv of Heading, Pa. The creditors mentioned George L. locum, oi Yocum liromers, iteau ^

^ffis AfSu ef & Son, Inc., $25,651; John G-. Pa., has left for a try) through the \\est m tl o m

Hu^dies L $13,452; Russel C. ' Hughes, As- teresls of the firm^ b.'a«d^. Orders are shossn.

aigSee, $1417. ^v^omVi^ improvement.

July 15, 1924

Say You Saw It in The Tobacco World

44th year

15

JUMBO

was only two inches taller than other
elephants; but those two inches made millions
for Barnum,

Whether it's elephants, automobiles or cigar
boxes, that little difference means everything
in the making of sales.

Always our aim has been to produce cigar
boxes a little farther away from the ordinary—
a little closer to perfection.

With four plants admirably located for
Eastern distribution, we are in a position to
serve your every requirement.

Leschey-Myers Ciitlft Box Co«

CIGAR BOX (Vf AN UFACTUREWS

YORK-HANOVER- EPH RATA- PHILADELPHIA

After all
nothing satisfies like^

re

44th year

3ay You ^aw It in The Tobacco World

July 15, 1924

REDI CUT

BiggestandBestTobaccoValue

THE 1

WithyourM
retail dealers

pro.

it

L

"HOOK UP" YOUR BRANDS

WITH NEW TRADE

BY PACKING YOUR CIGARS

IN WOODEN BOXES

WE MAKE GOOD BOKES-TRY US

Windsor Cigar Box Co.

WINDSOR

PENNA.

GENERAL CALLS DEBENTURE PREFERRED

Tlie debenture preferred stock of the General
Ci^ar (\)mpanv, has been called for redemption on
Auiiust 1st. The stock mil be called at $110 and ac-
crued dividend. Five hundred and fifteen thousand
dollars has l>een set apart for the redemption of 1500
shares of the preferred stock, together with $15,026
in the sinking fund.

YORK IDLENESS ON INCREASE
Unemployment in York has been somewhat on
the increase during the past month, in spite of the
fact that many of the unemployed have been given work
on the surrounding farms and in the various building
operations now going on. However, the unions de-
clare there is no idleness among cigar factory workers.

THE NEW TRADE OF CIGAR BOOTLEGGING

When Izzy, the man of the thousand disguises,

has chased the last Volstead Act violator to his laii

there *s a new job waiting for him in gettmg after the

cigar bootleggers— a new trade apparently developmj^

rapidly. . ., i .

They work best on the streets, these new boot-
leff«"ers of ^ imported cigars,'' supposed to have been
smuggled in without paying duty. That's why they
sell so cheaply; why it is that they say they are able
to offer you genuine La Coronas, that sell m the stores
for from thirtv cents to sixty cents apiece, for any
reasonable price— say from $2 to $5 a box.

And the best of it is the box is genuine— but the

cigars are not! j ai, •

If you see a small eager-looking crowd gathering

near a Broadway comer on any one of the side streets
from Rector Street down town, clear up through
Fourteenth and Twenty-third to the Times Square dis-
trict and beyond up as far as Columbus Circle you
have a chance to see the cigar bootlegger at work

He is alwavs furtive— always seems afraid that
a policeman is going to swoop down on him, but that
is onlv for the effect on the crowd. He displays his
wares* surreptitiouslv but half a glance will show yon
that the box is genuine, and the Government stamps
seem all right. The bootlegger's voice is a confiden-
tial whisper hoarse w^th excitement. ^

^'Onlv a few boxes left, boys; genuine La Coronas,
the kind 'the millionaires smoke, imported duty-free
from Cuba. Genuine Havanas all the way through.
Just two boxes left; who wants 'em at $5 a box-
that 's iust about 10 per cent, of what you d pay tor
'em in a cigar store. If you boys know a good smoke
when vou see it here's a bargain. Hurry up, I am t
got no license. I take the risk, you get the benefit.

And that kind of **bunk" sells them, too In some
wav the cigar bootleggers really have got hold of rea
T a' Corona boxes and real stamps, but the cigars.

Whew! , .- ui ♦«

Not only to the hurried crowds they are able to
gather on the streets do the bootleggers of fake cigars
cater The more daring ones make the rounds of the
office buildings, only there they have to be more wary
and thev usuallv carry a genuine Havana cigar or txso
in their pocket's for their prospective victim to Ug i
up. If that were a real sample, the box at^$5 _wouia
indeed be a bargain, but thebox that the bootlegger
leaves behind is filled with cigars agamst tiie dea I >
odor of which a front-line gas mask would be migHt)

small protection. ^ - , ;i «of,-afnr>

But still, there's a sense of safety and satistnc-
tion in buving your cigars as well as other merchnn-
dise from* vour own dependable dealer who is in;
abidinsr and is in business to sell his customers <
pondable and reliable goods in original packages.

UNITED STATES IMPORTS LARGE QUANTITI'

OF LEAF
The Department of Commerce current Yearb^

""^^^''hx spite of the fact that the United States v
duces and exports more tobacco than all the ol_
countries combined, the imports of both unmanu'
tured and manufactured tobacco are considerable,
though we produce leaf tobacco atlaptable tor cn-
form of consumption, our discriminating customers
mand manufactured products which require the m
grades of tobacco from the Dutch East Indies, 1 1
Greece, Turkey and Porto Rico.'*

aV

0-

■r

.c-
1-

;V
,4

iSK

.s^

tel'-SHS-SSS

Setmi

Popviar Sites

lOc

2 for 25e

3 for 50c
tSc

Bttv«(l«rt
2/o«>25e

DUTCH

»J5=T

CIGAR ML^^'^^AR

H'ortf,

sa
is
up

»vra
in

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PPed

C'gaii

every

fifm^B

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C-^Mmj.

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a-~cfi:

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i'^i^m^SZ ¥)'/''{

^^!*^7^*Ei..v-*<

M

/"The man who blends these
tseiected Havana Tobaccos
ly^nto DUTCH MASTERS is
[(- surely a judge of good Cigars."

'^4

^.L

DUTCH
MASTERS

IOC

2fot25C
l5c

ilTSSS

CIGAR

i*^

h^

xof^

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pet

cv

ga*

sawv

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ctac
song

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goodcVfia*

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JC*»«

CONSOLlDArED
CIGAPv COl\POK/\TION

Hechscher BUiq ^ih Ave ut ^lih St.

^H*

[%■•«*

NEW N OKK

i5«

^c#»#*>>

18

44th year

Say You Saw It in The Tobacco Wobld

July 15, 1924

July 15, 1924

THE TOBACCO WORLD

44th year

19

DEALERS WARNED TO WATCH ALL FERTILIZER

PURCHASES
Legal action has been brought against several
dealers in this State by the Department of Agriculture
for the sale of fertilizers not registered with the Bu-
reau of Foods and Chemistry in accordance with the
Pennsylvania fertilizer law. The cases were uncov-
ered during the annual spring inspection by Dr. James
W. Kellogg, the bureau's assistant director.

In his amiouncement of conditions in the fertil-
izer market, Dr. Kellogg said it was also found that
some of the co-operative associations, which make
contracts with fertilizer manufacturers to sell their
products, did not ascertain whether the brands had
been registered. In some instances they sold non-
registered materials to fanners, causing them embar-
rassment, and resulting in prosecutions of the selling
agents.

As the law is explicit in requiring all brands of
fertilizers to be registered, making no exceptions for
co-operative associations, or any other group, it is
important, say the Department officials, that before
contracts are made and fertilizers offered for sale such
organizations make sure that they are handling reg-
istered brands.

The Department of Agi'iculture, which has charge
of this registration, is ready and mlling at all times
to co-operate with all concerned to reix)rt as to the
analyses of fertilizers on the markets and as to whether
or not they are registered. Therefore, such organiza-
tions }>efore making contracts for fertilizers sales are
requested to communicate with the Bureau of Foods
and Chemistry. It is also suggested that when such
contracts are entered into a stipulation by the pur-

chaser should be made that the brands to be purchased
will be duly registered and comply with the require-
ments of the law.

IMPERIAL TOBACCO COMPANY PAYS $100,000,000

A YEAR TAXES

The Imperial Tobacco Company, of Bristol, Eng-
land, pavs the English Government approximately
jf;100',000,b00 a year in taxes, and yet reports a net
profit of $37,000,000 for the past year.

George A. Wills is the head of the company and
has l)een connected with the tobacco industr>' for
nearly fifty years. He is sometimes called the To-
bacco King of Great Britain. , . , ,.

The tobacco tax in England is only one-tlurd ot
the liquor tax, and yet it yields enough revenue t >
carrv the entire British nation twenty-two days <•!

the vear, .

About 430,000,000 cigars were smoked last ycT
and onlv 28,000,000 were Havanas. The price of H; -
vanas in England ranges from sixty cents to $1.:'
each and this, no doubt, accounts for the small co i-

sumption. . —

The two most inveterate cigar smokers in rA\:-
land are probablv Lord Lonsdale and Lord Birki -
head. It is said that the surest way to please tuo
Prince of Wales is to give him a good Havana cig.' ■.

WILTEN WITH P-V
'Mr. Max A. Wilten, who is well kno\\ii to the 1 i-
cific (Vast cigar manufacturers, is now calling on t:0
trade for the Pasbach-Voice Lithographing Compai ',

Incorporated. . ■,

His office is at 250 Broadway, San Francisco, t ■ i.

Telephone Number Sutter 2458.

Detroit News

(Continued from Page 10)

lie has been very successful with, is the meerschaum
color, fireproof Bakelite pipe.

Victor K. Ettlinger has accepted a position with
the Webster Cigar Company, and has left for the west-
ern territory to look after progress of the firm's
brands in that section.

Sam Adler, of E. Popper & Company, manufac-
turers of **Ottina" and ** Popper's Ace'' cigars, was
on the list of visitors here last w^eek. Sam reports
]>usiness as being fine on his brands in all sections of
the country.

Jack Wilderman, of the Fleck Cigar Company,
Reading, Pa., manufacturers of **Eose-0-Ctiba" ci-
uars, called on the trade here last week.

Arthur Field, formerly secretary of the Field
Cigar Corporation, which was recently reorganized
as the Anthony Kleiner, Incorporated, has severed his
connections with the company, and will in the future
be engaged in the retail furniture business in this
city.

W. B. McBurney, western representative for E,
A. Bachia & Company, Long Island, N. Y., manufac-
turers of *^Flor De Bachia'' cigars, worked the trade
here last week. Mack says his customers here were
very good to him and that he was well pleased w^ith
his sojourn in our midst.

Jack Finn, Michigan and Ohio representative of
Philip Morris & Company, Incorporated, has returned
from a trip through the State, where he made all the
summer resorts in northern Michigan. Jack informs
tlie writer that he had a very successful trip, business
was good, the weather fine and that the merchants
-^vere looking forward to the big rush of tourists dur-
ing July and August.

Fred Charles, representing The Charles Cigar
(^ompany, York, Pa., makers of ** Mohawk Chief" ci-
uars, was with us for afew days last week.

J. K. Fletcher, sales manager, and Frank W. Har-
v.ood, manager of the advertising department of the
American Tobacco Company, were visitors here last
v.oek.

E. W. Klein, of the Cortez Cigar Company, Key
West, Fla., worked the clubs and retail trade here last
v;eek. Eddie reports business as being very good with
i im on the entire trip.

The Field Cigar Corporation has been reorgan-
ized and hereafter will be known as the Anthony
I'leiner, Incorporated. The officers of the new cor-
\ -ration are, Isaac Gilbert, president; Anthony Klei-
1 r, vice-president, and Emil Walbott, secretary and
1 asurer. Mr. Kleiner, who is known to the trade
t' roughout the United States as *'Tony," will bo the
i- les manager of the new company and will confine
b s time to boosting the sales on the Anthony Kleiner,
1 forporated, products. At present the company will
1 iture the '*T-R" and *'Farragut" brands, which
^^ re manufactured by the old organization. It is re-
! 1 ted that they will take on additional brands wilh-
ii the near future.

Miss Bessie Grunwell, who has been on the sick
li: t for the past six months, is back on the job again
y^\h Charles Bird, the Book Building cigarist. Charles
^v s all smiles when the M. D. informed him that his
a'.'e assistant was able to return. He celebrated the
0 'asion by a banquet to a few of the select, and a
'* :ood time was had by all."

Mr. Reattoir, of the Borgwardt-Stilb Cigar Com-
pany, Evansville, Ind., manufacturers of **01d Q" ci-
gars, was on the list of visitors here last week. Mr.
Reattoir reports the **01d Q" business as being very
good all along tlie route covered this trip.

Henry Toplitz, western representative of Pasbach-
Voice Lithographing Co., Inc., Brooklyn, N. Y., called
on the manufacturing trade here last week. Henry,
says he is having a very successful trip and has no
complaint to make regarding how his customers are
treating him.

Bob and Bill Mazer, sons of Jacob Mazer, presi-
dent of the Mazer-Cressman Cigar Company, are en-
joying their vacation at Camp Flambeau, Eagle River,
Wis. These sturdy youngsters write some very
interesting letters regarding the doings in the camp.
Bob, who is a chip of the old block, has already re-
ceived several medals for heroic work in rescuing the
small campers who fell in the pond. All in all, the
boys report a wonderful time, everybody well and
happy, but regret that vacation time is not 365 days.

Hi Hammer (Corral, Wodiska y Company), the
*' Bering" expert, and Mort Hammer (Marcelino Perez
& Company), pusher of '^Tuval," **Redencion" and
** Count Pontchartrain" cigars, brothers who were
raised on the green grasses of Cleveland, were with|
us for a few days last week booking some nice orders
for September delivery. The brothers are noted for
their hobbies. Hi, for greenbacks and Mort for post-
age stamps. So fellow readers, if you have any old
stamps, send them to Mort, and Hi wdll welcome the
greenbacks.

Emmet Walsh, who was formerly in charge of the
cigar department of Park & Tilford, has accepted a
position with the Mazer-Cressman Cigar Manufac-
turing Company, and will travel the western territory
on the Mazer-Cressman products.

The new store of D. A. Schulte, located at 122-124
Woodward Avenue, was opened to the public on Sat-
urday, July 12. This new location is the largest store
in Detroit devoted to the retail cigar and tobacco busi-
ness, having seventy feet of show cases and wall cases.
All the latest and modern fixtures have been installed.
There is a four-foot balcony around the entire store,
affording ample room for offices, etc.

Very truly yours,

TKUU^Cr^

WESTERN BOX MEN HOLD SILVER JUBILEE

The 24th and 25th of June marked the celebration
of the Western Cigar Box Manufacturers' Association
silver jubilee. The Hotel Drake, Chicago, III., was
the scene of the celebration. The organization was
founded in 1899 and has continued without interrup-
tion since that time. Eight men who attended the
first meeting were among those present. E. H. Defe-
baugh, publisher of Barrel & Box, and founder of the
organization, was among them.

Julius Tisch, former mayor of Grand Rapids,
Mich., was elected president for the ensuing year.

An important act of the business sessions was a
pledge to support the proposed campaign to adver-
tise cigar smoking.

Cigar box manufacturers from the East who were
guests of the Western Association were Charles F. Alt-
house, of New York ; F. S. Koons, of Boyertown, Pa.,
and Henry L. Sheip, of Philadelphia.

20

44tli year

Say You Saw It in The Tobacco Wobld

July 15, 1924

July 15, 1924

THE TOBACCO WORLD

44th year

21

kk

HAYAHA

(Ripe

Domctic Filler-Imported Sumatra Wrapper)

'Jh Old J'avorite

BAYUK CIGARS, Inc.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 3166

ALSO MAKERS OF:

Philadelphia Hand Made

Charles Thomson

Mapacuba

Prince Hamlet

MERCHANTS CIGAR BOXM

DALLASTOWN, PA.

..MANUFACTURERS OF

CIGAR BOXES St CASES

DMl«rs In Labels, Bands and Edglnss

CAPACITY 1S,000 DAILY

'» i» « . f ^* f J We make them. Anything In

if it 8 Wood- RMlwood and ImiUtion.

Cedar, Veneer,

iri.» W\ • We hava them. Let ua quote you on your

If It $ "rices «•«'• Ll"« "P *'»•» • ""* **^ boamaker

for your 1924 requirements.

WE SPECIALIZE IN BOITE NATURE BOXES
rirat CU«s Cliar Bo«e« Guaranteed

flRcmbcte ot tbc Inbuetri? are cotMall^ tnviteb wben in
l>bi(aDeipbta to malie tbe offices of

Zbz Ztobacco Morlt)

tbeit beaOauattete, anb to malie uee of out eerrlced
in an^ anb all wa^fl. for confctencea a private ofHcc
will be placeb at tbelr blsposal, If beelreb. 'Remember
tbe abbresa, 236 Cbeetmit Street, pbtlabelpbla, pa.

U«lepbone, lombarb I7M

(Continued from page 12)

**Sure thing,'' sez I. **You are up to snuff," and
T made a mental note of it all. And here it is broad-
cast to you.

Why not open T^dde your eyes, find a few things
men like, make room for them near the door, display
the articles attractively, mark prices on them, and thus
pick up some extra sales.

You may be surprised how much you sell, and
you perchance may be starting a new department
which will grow and grow and become a valuable part
of your business.

Give it a thought.

Ct] Ct] Cj]

Are you keeping the delicate touch of a sensitive
thumb on* the pulse of business today!

It is important that you should.

^'ou should be very keenly interested m the
changes, however slight, which are going on m busi-
ness and trade. «? r^

A big manufacturer just left my office alter an

liour's chat. . , ^ , .

Tie said that manufaMurers are certainly watching
tlieir steps, and retailers are doing the same.

Manufacturers are using the utmost care. Ihey
are refraining from making up great big stocks ol
goods, as thev used to do, of goods which might be a
drug on the market and might have to be sold at a

loss. , ^ • 1 •

Retailers, too, are using the utmost care in buyniii.
They are higlilv alert when purchasing. They buy
what thev feel Iheir customers want, and are miglity
careful in making this decision. They buy in moc -
erate quantities, so they will keep their goods tresh
and won't have a lot of odds and ends to clean out at
a loss at some future time.

Thev are displaving their goods more attracUvel) .
Thev are learning the art of talking and the art ot
selling, and are applying these arts in their business.
The results are very gratifying. Better merdnni-
dising is being done, more money is being made, a^ia
the conducting of a business is much more satistMC-
tory.

POLISH TOBACCO MONOPOLY YIELDS PRETTV

PENNY
The Polish Tobacco Monopoly is expecteil to yi Id
a net profit in 1924 of approximately *1 :5,50(),(XK) c a
total production valued at $50,500,000, according' *o
official estimate, says Assistant Trade (N^mmissic .-r
E. Baldwin, Warsaw, in a report to the Dei^Hn^ ■ t
of Commerce. A total net revenue of $16,500,000 is
forecast from all monopolies-tobacco sdt sacchai . ,
and lottery. It is further estimated that 10,O^M 'i
kilos of raw tobacco will be required by the tact<ii • ^»
of which 5,5(K),(K)0 kilos will be used in the private '»-
tories which are to be taken over by tji^/^l'^^'] , •
on Auirust 1, 1924. This will p^ve an output ot 4,4 'N-
000 kilos of smoking tobacco, 5,500,000,000 cigare: «^,
and 75,000,000 cigars.

FAIR TRADE LEAGUE REPORTS ON CIGAR MIS-
BRANDING CASES

The report made by Secretary-Treasurer Edmond
A. Whittier, at the recent annual meeting of the Amer-
ican Fair Trade League, described the successful ef-
forts of the league to stop misuse in the cigar industry
of the words ^'Havana," *'Tampa'' and other local
names. During the year, said Mr. Whittier, more than
200 manufacturers have pledged themselves to elimi-
nate misbranding and misleading advertising state-
ments. Two representatives of the tobacco trade were
elected to membership on important committees — Leo
G. Steiner, E. P. Cordero & Company, New York, being
chosen member of the Executive Committee, and D. F.
McCarthy, secretary-treasurer of H. Fendrich, Incor-
porated, Evansville, Ind., being added to the Advisory
Committee.

During the discussion of the league's work Mr.
Steiner said, ^ ' I should be very much lacking in grati-
tude if I did not publicly compliment the league and
Mr. Whittier for his untiring efforts in connection
with the cigar industrj^ with which I am connected.
Vou have started something that men who have been
in the industry for generations thought w^as impossi-
ble. There were absolutely no scruples used in the de-
scription of cigars. Anything that a manufacturer
deemed to his liking to place upon a package repre-
senting the contents of his product was considered per-
missible.

*'When I approached Mr. Whittier in the begin-
ning, I am very frank to say that I thought that we
not only had a very large problem on our hands which
could never be successfully concluded, but that its so-
lution would net*essarily be slow. I must say that ev-
erything is turning out very satisfactorily. Aston-
ishing progress has been made. Today I can conscien-
tiously state that 90 per cent, of the large and mod-
erate— jK^rhaps my percentage is too conservative — I
would say 95 per cent, of the large and moderate man-
ufacturers are describing their products correctly.
The smaller manufacturers are the ones we now have
to look after. Offenders in this class there will always
bo and their correction can only be accomplished by
the exercise of constant vigilance. For this work the
league has already demonstrated its complete equip-
ment.

''Also I do believe that the work done in conjunc-
lion not only with the cigar business, but in many other
industries has a direct bearing upon our great prob-
lem, which is the standardization of products and of
prices. With the important objective of the league to
secure resale price legislation the entire tobacco in-
itustry is in full sympathy and the league should have
its unanimous support."

CIGARETTE DESTROYS $10,000 YACHT
While preparing his cruiser for a fishing party
last AVednesday night at a pier at Atlantic City, Wal-
t. r Scholes w'alked into the forward cabin with a
liiihted cigarette in his hand and gasoline vapor ex-
] ':<k'd, hurling Mr. Scholes out of the cabin Imt luckily
\\lthout serious injury. Flames rapidly spread over
tie yacht which was soon a total loss, as was also the
l'>athouse alongside.

AH-H-HBOY!
Home is where you scratch any place that itches.
^ Tyrone Division Special.

News from Congress

{Continued from Page 11)

The question of Pullman surcharges was taken
up by the commission on the plea of the United Com-
mercial Travelers of America, who contended that the
necessity for the additional charge for Pulhnan ac-
commodations no longer existed and that it imposed a
serious burden upon patrons of the railroads, espe-
cially traveling men.

Sixty-seven Individual Incomes Over $1,000,000 Each in

1922
Analysis of the income tax returns for 1922, just
completed by the Commissioner of Internal Revenue,
shows four taxpayers to have had net incomes of
$5,000,000 or more for the year, five incomes between
$3,000,000 and $4,000,000, ten between $2,000,000 and
$3,000,000, and forty-eight between $1,000,000 and
$2,000,000, a total of sixty-seven ''million dollar in-
comes," as compared with but twenty-one in the year
1921. The combined net income shown by these sixty-
seven reports was w^ell over $140,000,000 for the year,
and their o\mers paid income taxes totaling nearly
$50^000,000.

An average of 6.2 persons out of each 100 of pop-
ulation filed income tax returns for 1922, a total of
6,787,481 being received, showing total net income of
$21,336,212,530, or $194.72 per capita. The income tax
collected upon this total amounted to $861,057,308.
Six million of the returns showed income of $5000 or
less; the}' covered 63 per cent, of the net income of
the country but paid only 11 per cent, of the total
income tax. Sixty-five per cent, of the income tax w^as
l)aid bv persons having incomes of between $10,000
and $300,000.

Tobacco Exports Show Amazing Figures
The United States is now exporting tobacco and
tobacco products at the rate of more than eleven mil-
lion dollars* worth a month, according to figures which
have been compiled by the Department of Commerce.
Kxports during the month of May included 31,-
714,534 pounds of leaf, valued at $7,875,371; 107,018
Ijounds of cigar leaf, valued at $34,656; 7,838,995
pounds of other leaf, worth $1,580,040; 4,289,59^
pounds of stems, trimmings and scrap, valued at
$159,208; 1,169,033,000 cigarettes, valued at $2,131,284,
and 103,365 pounds of smoking tobacco, valued at $55,-
898.

GERMANY'S COMMUNITY SMOKES FALLING OFF
C^uba's exports to Germany of "oversize" cigars
has fallen off considerably since the w^ar, according
to reports to Washington. This was a peculiar trade
which has never been popular in this country.

These cigars — some over a foot in length and
tliick in proportion — used to be shipped to Germany
and Austria, where they were clamped in a holding
apparatus, while from six to a dozen patrons of the
smoking parlor inserted hollow piercing-tubes into the
cigar, and by means of rubber tubing and mouthpiece
held a sort of community smoke at so mi^ch per
smoker.

22

44th year

Say You Saw It in The Tobacco Wobld

July 15, 1924

Tobacco Merchants' Association
Registration Bureau, Lw yom: cnr

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An .Uowance of $2 will be made to member, of the Tobacco Met
thanta* Asaociation on each regiatration.

Note B-If a report on a aearch of a title "If^Vi'V'ddffionircKlf "o^^^^
than ten (10) titles »'"^'"S?r"„i**".\l[;tM tS repSrtin^^ twenty

Dollar ($1.00) will be made. If U n«"»»****\iSf.:^nV"ch^^ of Two Dollara
(20) titles, but lea. than thlrty-one (3 ). an additiona^ cna^ge ^.^^ ^^

fl2 00) will be made and ao an additional charge oi ^"* *^""" ^'
2ade for every ten (10) additional title, necessarily reported.

REGISTRATIONS
CHARLES FREDERICK PUSCH:-43.830. All tobacco products.

June 21. 1924. Charles F. Pusch Estate, Marysv.lle Kansas.
POCKET PIECE:— 43,831. For cigars. May 8, 1924. U A. btro-

HOME^s1feT-U^^^^^^ For cigars, cheroots, stogies and little

BRAE^ BURN:-U3,835. For smoking tobacco. July 2,
Charles B. Perkins Co., Boston, Mass.

1924.

TRANSFERS
COMMERCIAL BRAND:-4314 (Trade-Mark Record). For
cigars. Registered August 3. 1887, by George Schlegel, New York,
NY. Transferred to Nic. Althaus Co., New \ork, N. Y., and re-
transferred to Estate of Julius Schmidt, Jersey City, N. J., June Jl,

MADAME BUTTERFLY:— 32.667 (U. S. Tobacco Journal). For
cigars, cigarettes, cheroots and tobacco. Rfg^f^ered February 8
1W7, by Wm. Steiner Sons & Co., New York, NY. Through
mesne transfers acquired by Davis & Abramson, Ph'^adelphia, Pa.,
and re-transferred to George Ziflerblatt & Co., Philadelphia, Pa..

June 13, 1924. . , ,n t- • -

PRISCILLA:— (United States Tobacco Journal). For cigars.
Registered September 10. 1883, by Witsch & Schmitt, New York,
N Y Through mesne transfers acquired by Hyneman .^ros.,
Boston, Mass., and re-transferred by Helen Hyneman, special ad-
ministratrix of the Estate of Hyneman Bros., to Morris D. rseu-
mann & Co., Philadelphia, Pa., June 13, 1924.

DEMOCRATIC NOMINEE FOR VICE-PRESIDENT
BEGAN AS CIGAR SALESMAN

Charles W. Br>^an, younger brother of William
J. Brjan, who was nominated by the Democratic Con-
vention, to i-un as candidate for the Vice-Presidency,
began his business career as a cigar salesman but
after continuing this for only a short time found the
call to enter politics was too strong, so gave it up.
Since that time his rise has been rapid in the field
of politics.

Keep it up boys, you never can tell.

ANOTHER VICIOUS CIRCLE

To get his wealth he spent his health,
And then with might and main

He turned around and spent his wealth
To get his health again.

— Boston Transcript,

RIBBON GUM

TRAGACANTH

She Finest Slualities

A. D. SMACK CO.

WUMN STREET n NEW YORK CITY

LIST OF EXHIBITORS FOR 1925 EXPOSITION CON-

TINUES TO GROW
Present List of Exhibitors 1925 Tobacco Show
American Tobacco Company
H. Duys & Company

Connecticut Valley Tobacco Growers' Ass'n
U. S, Tobacco Journal
Retail Tobacconist
Tobacco Leaf
Tobacco Trade Journal
Western Tobacco Journal
Harry Blum

Universal Tobacco Machine Company
Arthur Bornholdt & Company
Carl Upmann
Josephson Brothers
Rochester Folding Box Company
S. Frieder & Sons
Alfred GrUk

Sidney J. Freeman & Sons
A. Coulapides

Brunhoff Manufacturing Company
Cullman Brothers
Durlach Brothers
American Lithograph Company
International Cigar & Machinery Company
E. H. Gato

East Prospect Cigar Company
Bahnson Company
Park & Tilf ord

E. Popper & Co., Incorporated
Tobacco Merchants' Association
E. P. Cordero & Company

ALGERIANS GROW MORE TOBACCO

Tobacco is becoming an increasing important
money crop in Algeria, says a report to the Depart-
ment of Commerce from Commercial Attache L. L.
Jones, Paris. Acreage planted to this crop has in-
creased more than 100 per cent, in the last decade and
production has jumped from 10,866 metric tons in
1913 to 17,280 metric tons in 1923.

According to French Colonial policy ever>^thnig
possible is being done to encourage this movement.
The average number of tobacco growers in recent
years has been alwut 13,300. Cultivation occurs chiellv
in the area near the coast and in the department or
Algiers which in some years produces as much as i'O
per cent, of the total. Tobacco can be grown on irri-
gated lands but it is heavy and spongy and the Fren h
Tobacco Monopoly has refused to purchase this tyi»e
of tobacco since 1921, although a considerable porti n
of the crop continues to be grown on irrigated lai 1,
due to the heavier yield, and is then sold in the o\)M
market

The Algerian farmer has difficulty in disposing f
that part of his crop not purchased by the French 'i >;
bacco Monopoly and to overcome this three produce ^
co-operative associations have been established, / le
near Bona and two near Algiers. The co-operati "
have a ten-year contract with the French Regie
which the latter undertakes to purchase a minimuir
2500 metric tons anually. The amounts above the m n-
imum which the French Regie engages to purchase i*©
fixed every year in February. For 1924 the pur^fl ei
are to be not less than 14,000 metric tons.

The co-operatives have not only facilitate<l i-
rangements with the French Government for purch se
of the crop, but have been active in instructing the 1 u-
mers as to how to produce improved grades.

s

iV

)f

CIGAR BOXES

Dependable service— Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer o!
AROMA from Factory to Consumer

The Buckley Cigar Box Co.
24 Vine St.,
DESHLER, OHIO.

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCA(« PAS BACH, Pncs.

U.A.VOICCSCCV. & CCN'LMANAfiCIt

PASBAC411|AprCE

-.i:^ LITHOGRAPHING CO.inc.^^

J{TtT llTHOGMAFMSmS

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

NEW VORK

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORfGWAL

Hey wood, Strasser & Yoigt Litho. Co.

26th 5t. and 9th Ave., New York

WESTERN REPRESENTATIVE!

PAUL PIERSON
139 North Clark Street, Chicago, 111.

Cigar Labels, Bands and Trimmings
of Highest Quality

Perfect Liihography

CIGAR^k

Afl^erican'Rox Sapplv C^

2309 Russell Street

Detroit, Mtch.

Comer of Gratiot Streot

Exclusive Sellinp Agents For

THE CALVERT LITHOGRAPHING CO.

SiyCE 1870

CIGARBANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St.

New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

Maccoboys — l^appees — High Toasts
^Strong, Salt, SWeet and Plain Scotchs

MANUFACTURED BY

CEORCE W. warn CO., in nfth Ave., New York

S::z)^alerrS

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND, VA.

J^anu/aelurcrs of

HIGH GRADE

SMOKING TOBACCO.

3*'-'

\f

iliillilllll

a

I

iPiiiiPiiiiiiiiiiiiiiiliiiliiii'

•■

Meet The Man
Who Handles Manilas

Constantly throughout the country now
there is inquiry for the better cigars from
the Philippines.

Smokers are becoming more apprecia-
tive of Manilas.

They can see the quality.

They realize how great the value is.

All long filler, strictly hand made by the Spanish method, Manilas
challenge comparison with more expensive cigars from other places.
Mild, free burning, piquant, Isabela tobacco appeals to men who
know. Filipino makers excel in workmanship. Manila cigar factor-
ies are as fine, clean and sanitary as any in the world.

Manila popularity is not confined to
Class A.

Live dealers find it profitable to feature
dependable brands in various sizes.

Placing Manilas in the show case puts
money in the retailer's pocket.

Build Business On
Standard Brands

List of Manila factories on application.

Names of importers cheerfully given.
Fmilwif information supplied on request.

Manila Ad. Agency,
(C. A. Bond, Mgr.)
15 William St.,
New York City

lillllllllMllllliillllllllBli

I

AUGUST 1, 1924

rSlllllllllllllfllllllllllllilllllllllll

^-^^^'iiiiiiiii/iiiiiiiiiiiiiiiiiiiiiiiiiiiiii:

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

Write for descriptive matter^
and neXti price

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Write for sample and prtca

Baker Tobacco

Machinery

YORK. PENNA

4:iiiiitiiiiiiillilllllliillii!iMii

«s.-^,-,--

iiimmiiiiHimiiiiiiiiiimiiiiiiiiiii;

PUBLISHED ON THE ISIAND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHIU.. PA.

e^n

August 1, 1924

^'

The Besf C I

WOODEN

are Packed in

'no t hino »*it I sf i«» < I ke"

VjoiJKJi^frt'rvtiMrrrki'j'A

From Your Town and All Towns
They Come and See This Sign

"Everybody" goes to Atlantic City and *'every-
body ' will see and be impressed by this gigantic
sign standing on the meadows within a mile of the
drawbridge. Two hundred and fifty feet long, 30
feet high it tells a big story in a big way.

It reminds the men who know, it tells the people
who don't, the truth that 'The Best Cigars Are
Packed in Wooden Boxes".

Such publicity which the smoker cannot help but
see, which appeals to him as being sound reasoning
and advice must produce results. IT IS DOING
SO ALREADY!

Why not pack your cigars in wooden bd^W
benefit?

pi^^After all
cKiothing satisfies li
m^a good cigar

like

Best Cigars arm Pm^^
m Wi

Say You Saw It in The Tobacco World

44th year

3

SHEIP
&
VANDEGRIFT

Tl

INCORPORATED

REDI CUT

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812832 N. Lawrence St Philadelphia, Pa.

FOR GENTLEMEN OF GOOD TASTE

'/^

SANFELIGE

2 f^r,^/:5<,,\

EL VERSO

' IOC 2f'>r25<-l5^ ■

OOODCI<

T.'IE DEISEL-WENNER CO.

Naken

LIMA, OHIO

BiGGESTAND BeStToBACCO^LUE

THE 10* TIN

WthyourfuII
retail dealers

profit

1^*^ r - -—■— .

44th year

Say You Saw It in The Tobacco World

August 1, 1924

r HANDMADE^

u

EVERY MAN'S SMOKE'

BAYUK CIGARS, INC.

PHILADELPHIA. PA.

New York, 119 Lafayette Street
Phone Franklin 3166

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe Domestic Filler-Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

<^^>

JESSE A. BLOCH. Wheeling, NV.Va. ........

CHARLES J. EISENLOHR. I'lnladelphia, Pa.
WILLIAM BEST. New York N.Y. ..........

MAT. GEORGE W. HILL. New York. N Y.
GEORGE H. HUMMEL. New York. N. Y. ...

JULIUS LICHTENSTEIN. New York. N. \

H. H. SHELTON, Washington. D.C

WILLIAM T. REED, Richmond Va..

HARVEY L. HIRST. Philadelphia, Pa. ....

ASA LEMLEIN, New York, N. Y.

CHARLES DUSHKIND, New York, N. Y. ....
^^ Headquarters, 5 Beekman Street.

• • ♦• ■**#■ <

«•*•••*••

President

..Ex-President

.Chairman Executive Committee
..Vice-President
...Vice-President
...Vice-President
...Vice-President
...Vice-Presidentc
...Vice-President
Treasurer

.Counsel and Managing Director

New York City.

!•«•»••«• •

(*•••• 4

»•••••**•*•■**■*•••• •

ALLIED TOBACCO LEAGUE OF AMERICA

........Presided

...Vice-President

GEO.^ErENGEL Covington^ Ky. ...........* • Ilerluirr

WM S. GOLDENBURG. Cincinnati. Ohio*»«»«»»»«»»««»»«»*w%**»«»» .*...aecrci«r7

W. D. SPALDING, Cincinnati, Ohi

CHAS. B WITTROCK. Cincinnati, Ohio

■•«•■•«••••>«••»■••

THF WATinWALCf&AR LEAF TOBACCO ASSOCIATION

»•*«»« • *• •*♦»•#«•*«»♦**

CHAS. E LONG, Lancaster, Pa.

A. W. KAERCHKR, Chicago, 111.

W. S. FULLER. Hartford. Conn.

L. H. NOLT, Lancaster, Pa. ,*»♦»•#«***#»*.♦•*.»••«•*••••**••«♦•••»»••••

....... .*••»•

•••»»♦«•♦«»•••»♦»*»••*•«• t'rcsiaeni

». .Vice-President
Treasurer

m *9m m • * #••♦*«• * • * ♦ •* * ♦* * <

.Secretary

TOBACCO SALISMIM^ ^S^IMTIOK OR AMERICA

SIDNEY T. FREEMAN ,,,»,, ,.»«».»v»,«..««*..*..m«..m«».."v**'V,"*'S"*-j*!^
JACK ECKSTEIN ...,........*,,*.,«*.....*••.•♦•.•••*•.•. ..1st Vice-President

SAM. FORDIN • ....,...„..2d Vice-President

MAX BERLINER • .*,#..... Ireasurer

LEO RIEDERS, a:0 West n8th Street, New York City ♦•»♦*...«. Secretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINNICK ,••„.«. Vr • •E'^"!H^n!

SAMUEL WASSERMAN Vice-President

ARTHUR WERNER, 51 Chambers St.. New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE-TEN BALES OF FLORIDA WRAPPERS 14 to 18

inch. Light colors. A bargain. More than I can use. Edwards

Cigar Co., Americas, Ga.

ONE HUNDRED CASES GOOD CLEAN SIFTINGS. Address
John H. Baker Tobacco Co., Queen and York Streets, \ork. Fa.

WISCONSIN TOBACCO FOR SALE.— Approximately m cases

1918 1919, 1920 and 1922 Southern Wisconsm tobacco. Samples

at Rockdale, Dane Co., Wis. L. G. Anderson, 2127 Iowa St.,

Ch icago, 111. ^_»^^__—

BUSINESS OPPORTUNITY

MOnFRN EQUIPPED FACTORY. Desirably located, State of
^Pennsylvania. Steam heated. Capacity 1(K).000 minimum,. 200.000
maximum. Producing good workmanship. Scale of price right for
10-cent line. Actively operating at present with good organization.
Rent reasonable. Further details on mquiry. Address Box 434.

care of "The Tobacco World."

SITUATION WANTED

A CAPABLE CIGAR FACTORY EXECUTIVE AGGRESSIVE
with initiative and executive ability to handle large factory or

factories, capable of starting chain of ^fc.I°"^% j"^^*^ °orrd"°'
position shortly. Address Box Z, care of "The Tobacco World.

The Tobacco World

Established 1881

VOLUME 44

AUGUST 1. 1924

No. 15

TOBACCO WORLD CORPORATION

Publishers

Hobart Bishop Hankins, President and Treasurer

Gerald B. Hankins, Secretary

Published on the 1st and I5th of each month at 236 Chestnut Street.

Philadelphia, Pa.

Entered a. second-class mail n^atter, December 22 1^ at the Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada. Cuba and Philippine Islands. $2.00 a
year. Foreign, $3.50.

.mmm,mmm„«, - ■ »,,..«,mm«m,um,H.mm:»m.mmHmmmmm,Hmmmm«»»»»>-mm»mm^

OUR HIGH-GRADE NON-EVAPORATING

^^^^ ^MikeXSJc^o meUow .od .mooth I- character
and Impart a moat palatable flavor

FIAYORS FOR SHOHHG tnd CHEWING TOBACCO

Write for List of Tlavora for Special ^^^^ii .,__,

t,mtvi!'jlSoilmEWL. BOX flavoes. paste sweetenms
FRIES 8k BRO.. 92 Reade Street. New Yor^^

„.„,.....„..,..H.m«..m.«.......m .""."•"•■ -" • «-"•""••"•••■•••"

D/ie (^aar of Qualihr

122 SECOND AVENOi
NEW YORK CITY

August 1, 1924

Bay You Saw It in The Tobacco World

44th year

I

A Name You Know

with a reputation main-
tained by the world's
largest manufacturer
of High Grade Cigars.

ci ci^arjioull like

^o>-r^

^•oooooo©^

44th year

Say You Saw It in The Tobacco World

August 1, 1924

WAITT & BOND

Bl

ac

J^stone

CIGAR

LA MEGA

Clear Havana Cigar

MADE-IN-BOND

Havana

Filler

jibsolutelif!

LA MEGA is made only in the finei grades.
More than 50 shapes and sizes to select from.
Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COMPRISES ALL OF THE LEA'DING and UpP-
RESENT JTIVE ClGjlR MANUFJCTU^ERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

1 si— Benefiting our Members.

2nd— Maintaining the high standard of "Tampa**
workmanship by seeing that our labor is
justly treated.

3rd— Protecting the dealer and the consumer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification " Stamp :

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Exclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

1

This stamp, on each box, is your guarantee that the goods

are manufactured In Tampa— of "Tampa" quality

and workmanship— DEMAND IT

lik PALINA

CIGAR

IT'S JAVA WRAPPED

August 1, 1924

THE TOBACCO WORLD

44th year

pHibADEli

UNITED MANAGER NEAR ARREST
When passei*sby saw a man break a window and
endeavor to enter the United Cigar Store at Market
and Juniper Streets, about 8 A. M. last Monday morn-
ing, they naturally thought a robbery was in progress
and immediately surrounded the intruder and sum-
moned a policeman.

When the police arrived the intruder was recog-
nized as the manager of the store who had forgotten
his keys, and could not waste the time to return home
XoT them before opening up the store.

CIGARS NEARLY DROWNED
A thoughtless person on the floor above the cigar
store of Cushner Brothers, at 5 South Seventh Street,
left the faucet open in a wash basin last Thursday
night and in the morning when the store was opened
the various brands of cigars, cigarettes and chewing
gum were discovered having the time of their young
lives trying to keep their heads above water.

About $100 w^orth of merchandise was ruined.

J. ALBERT BACH FILES PETITION
J. Albert Bach, who keeps a cigar store at 1724
Blavis Street, filed a voluntar\' petition in bankruptcy
in the Philadelphia court last week. Liabilities are
listed at $5198, assets $450. Walter C. Douglas is ref-
eree.

PHILADELPHIA A LEADING CIGAR CITY
According to statistics just compiled by Dr. Wil-
liam P. Wilson, director of the Commercial Museum,
this city manufactured 312,889,400 cigars during the
past year. It also manufactures more ice cream than
any other city in the country and last year produced
over 12,000,000 gallons.

C. A. SPEAKMAN ON VACATION
C A. Speakman, vice-president of the American
Lithographic Company, accompanied by his family,
left on Julv 25th for an extended vacation. IVIr. Speak-
man is very partial to the Poconos and particularly
enjovs the atmosphere and scenery at Btick Hill Falls,
Pa.'

0. H. Van Ho^n, of the La Insular fa^orr, Ma.
nila, was in Philadelphia last week in the interest of
his firm^s brands.

Local Jottings

Paul Brogan, president of Dusel, Goodloe & Com-
pany, spent last Monday at the firm's branch office in
Atlantic City, and states their July business in this
resort is far ahead of last year's business for the same
period. *' Optimo Kings," maimfactured by A. Sau-
taella & Company, Tampa, Fla., is one of the biggest
sellers in Atlantic City during the present season.

Henry Blum and Herman Goldwater, of Harry
Blum, New York City manufacturer of the ** Natural
Hloom" cigar, visited Philadelphia last week for a
consultation with their local jobbers, Dusel, Goodloe
& Company. *' Natural Bloom'' is one of the big sell-
eis with this local house.

Jack Planco, of Buy Suarez & Company, was in
town last week and was pleased to find that the
*' Planco" continues to have a heavy sale at the prom-
inent country clubs in this territory, as well as a steady
duplication at the various stands where they are placed
throughout the city.

The lease on the location of Duncan & Moorhead,
at 622 Chestnut Street, recently acquired by Dusel,
(loodloe & Company, together with the purchase of
that finn's business, has been disposed of and the head-
quarters of Duncan & Moorhead has been removed to
the Dusel, Goodloe Company offices at 112 North
Seventh Street.

Scarlett, the famous cut price dealer, has acquired
the lease at 622 Chestnut Street, formerly occupied by
Duncan & Moorhead.

Tlie **In-B-Tween" cigar, made by Kraus & Com-
pany, of Baltimore, Md., is being introduced into the
Philadelphia market in a new packing. This is a tin
container covered with waxed paper and contains fifty
cigars to retail at five cents each.

TOO LATE TO CLASSIFY

FOR SALE

CORNER CIGAR STORE IN DOWNTOWN BUSINESS SECTION
oi Philadelphia — Caters to high-class trade. No cut prices. Now
doing an average weekly business of $500. Short hours. For interview
address Box 460, care "Tobacco World."

8

44th year

THE TOBACCO WORLD

August 1, 1924

August 1, 1924

Say You Saw It in The Tobacco World

44th year

L

NEWS FROM CONGRESS

Employment Increases Slightly in Cigar Industry

Washington, D. C.
SLIGHT improvement in employment oondi-
uons m the cigar and cigarette industry but
a turther reduction in chewing and smoking
tobacco and snuft', with w^age increases in botn
industries, was found by the Bureau of Labor Statis-
tics as a result of a survey of industrial conditions
throughout the country which showed a general de-
rease m employment m June of 3.8 per cent, and a
decrease in payroll totals of 6.7 per cent.

Keturns from 179 cigar and cigarette manutactur-
in*»* establishments showed an increase of sx-tenths
ot^'one per cent, in the number of employees of 3.7 per
cent, in the weekly payroll, 34,205 persons being em-
ploved in June, against 34,007 in May, and the payroll
tor' one week being $630,657 as compared with $b08,-
362 As a result of these increases, employment m June
was but 4.3 per cent, below June, 1923, and the weekly
pavroll was but 2.2 per cent, lower. The per capita
earnings of employees in this branch of the industry
in June were 3.1 per cent, greater than in May and 2.2
per cent, greater than in June of last year.

The bureau secured reports from thirty-seven es-
tablislmients manufacturing chewing and smoking to-
bacco and snuff, showing a decrease of 6.4 per cent, m
the number of employees and an increase of six-tenths
of one per cent, in the weekly payroll, as compared
with Mav, 9282 persons being employed in June as
compared with 9916 in the preceding month, and the
weeklv payroll being $148,914, as compared with $148,-
085. As compared with June, 1923, this was a decrease
of 7.9 per cent, in employment and 1.4 per cent, in pay-
roll, but the per capita earnings w^ere 7.4 per cent,
larger than in May and 7 per cent, over those of last
June.

Burley Tobacco Association Gets Voluntary Reduction of
15 Per Cent, in Insurance Rates
A reduction of 15 per cent, in insurance rates on
receiving plants and tobacK-o in storage has been vol-
untarilv made by underwriters to the Burley Tobacco
(I rowers' Association, Lexington, Ky., according to
advices received by the Department of Agriculture. It
is said that the reduction w^as made because of less risk
due to concentration in the hands of the association
and to the elimination of the moral hazard. This ac-
tion means a saving to the members of $38,000.

At a cost of $24 per acre, 14,500 acres of tobacco
belonging to the grower-members of the Connecticut
\'alley Tobacco Association, of Hartford, Conn., have
been insured against hail and other unfavorable
weather conditions to the value of $300 per acre. A
bUinket policv has been issued to the association in
the sum of $4,350,000. Shortly after the transaction
was concluded the first hailstorm of the season dam-
aged the crops of five growers. The losses were ad-
justed by a committee representing the association co-
operating with the adjusters for the companies carry*
ing the coverage.

I. C. C. to Investigate Freight Rates. ,

A full investigation of freight rates in territory
north of the Potomac and east of the Ohio rivers is
to be undertaken bv the Interstate Commerce Com-

mission with a view to determining whether necessity
longer exists for the imposition of higher rates for
shorter than lor longer distances over the same line
or route on such commodities as are now subject to
such discrimination.

The case is taken up at the request of carriers
who have petitioned for permission to continue such
rates and shippers who seek to have them terminated.
Class-rate scales in New England and central terri-
toiy wall also be taken up in order that such adjust-
ments may be made as may prove desirable in order
that they may be properly linked to whatever class
rates are prescribed, as a result of the investigation,
in other parts of official territory.

The dates and points at which hearings will be
held will be announed later. In the meantime, the
commission has requested the carriers to completes
their plans for readjustment of the rates in question
and to give full publicity thereto at as early a date
as possible, in order that shippers may be fully ad-
vised in advance of the hearings as to the carriers'
proposals.

Usual Coal Warning for Industrials
The low^ demand for coal now, which has resulted
in a reduction in production at the mines, may result
in a coal shortage next winter, and industrial consum-
ers are being urged by the Interstate Commerce Com-
mission, the United States Coal Commission and other
official agencies to purchase and store as much of next
winter's supply as possible.

In an analysis of the situation as it affects the
railroads, the Interstate Commerce Commission points
out that the average production of bituminous coal over
the past seven years, exclusive of the strike year 1922,
has been approximately 520,000,000 tons, with the
average production in the last six months of the year
6.8 per cent, greater than during the first half. For
the first six months of 1924, production totaled about
227,639,000 tons, requiring an average weekly produc-
tion of 9,500,000 tons over the last half of the year
to meet ordinary requirements. This is about 2,000,-
000 tons a week more than is now being produced.

It is not feared that the mines will not be able to
make this production, but that the railroads w411 be
unable to handle it, in addition to other commodities,
if the movement comes suddenly, and consumers are
warned to purchase now and avoid possible complica-
tions during the winter.

U. S. and Nicaragua Make Agreement as to Export and

Import Dutiea
An agreement has been reached ^e¥el^ t1t«
United States and Nicaragua will accord each other
unconditional most-favored-nation treatment with rr3-
spect to customs duties and other charges affectii f
commerce, it has been reported to the State Depa:"-

ment. tt •,. 1

Under the terms of this agretftSent, the Uiut' i
States will impose no higher import duties upon Nit ;^
raguan goods than are imposed upon the products '»f
any other nation, excepting Cuba, while Nicaragua
will impose no heavier duties than imposed upon pr*. 1-
uets from anv country other than Costa Bioa, Guae-
mala, Honduras or Salvador.

REAL SERVICE

IVTANUFACTURERS of Good
Cigars cannot afford to deny their
merchandise the benefits of all the valu-
able attributes possessed by SPANISH
CEDAR — concededly the most prefer-
able container material.

The SPANISH CEDAR CIGAR BOX

is more than just a package medium.
It somehow dissolves all rough raw
and rank fermentation in tobacco, and
infuses cigars with its mild characteristic
fragrance which is virtually indispensable
to every blend.

9}

m", orten a cause
of despair to producers of high quality
delicate merchandise, is completely and
perfectly solved for the manufacturer of
fine cigars who uses SPANISH CEDAR
BOXES.

After all

= »^iotliiiig satisnes

good €igar

like"

10

44th year

THE TOBACCO WORLD

August 1, 1924

August 1, 1924

Say You Saw It in The Tobacco World

44th year

11

York County News

August 1, 1924.
HE York County Cigar Manufacturers, as
stated in a previous article in the Tobacco
World, have made great strides in the im-
provement of the quality and workmanship,
of their product, bv the thorough preparation of their
filler tobaccos as well as careful selection as to qual-
ity and burn of all tobaccos used.

These same manufacturers have found by caretul
investigation that the trend of the consumers taste is
and has been, towards fresh cigars, which has caused
the consideration of means whereby the manufacturer
can have his cigars reach the consumer in the best
condition, as to freshness.

Some manufacturers have wrapped each box ot
cigars in a self-sealing wax paper, which is an effective
means of retaking the moisture in the cigars, as long
as the box remains wrapped in the wax paper, but
as soon as the paper is removed and the cigars are
placed on sale, evaporation takes place quickly, which
soon results in dry cigars, which are not desirable.

The best method for preserving the moisture and
aroma in cigars and which has been adopted by many
of the manufacturers, is the wrapping of the cigar
individuallv in composition tin foil, as the cigar thus
wrapped retains its freshness and aroma for a great
length of time, and insures the consumer of getting a
cigar in the condition he likes best.

This foil wrapping of cigars should mean much
to the jobbers, as well as retailers and consumers, as
it w'll permit them to carr>- a larger stock of cigars,
and better sen^e their customers, without fear of any
deterioration of the cigars, bv their drvins: out, as most
jobbing houses are not equipped with humidor capa-
eitv to lake care of all of their cigar stock, and a great
many c'gars are stocked on open shelves in their ware-
houses. , , - _.

Individual foil wrapped cisrars, have been finding
greatoFt favor in Southern territor\% but manufactur-
ers report that increasinsr sales are now being made
in all soctions of the United States.

This a<rain demonstrates the proarress'veness and
Voen insiffht into all matters pertaining to the manu-
faofnrin? and Tnerchandisinfi: of their product by the
Vork Countv Cigar ATanufacturers.

WINDSOR
Herbert L. Smith, manufacturer of ** Havana
Brown" and **San RoyaP' foil-wrapped iiivincibles, is
making a trip through New York State in the inter-
est of these brands, which have a big distribution in
that territory.

Jacobs, Holtzinger & Company are introducng
through their jobbers, an extensive advertising cam-
paign on **Lew Morris," **E1 Teano*' and ^'Supreme''
brands, which are having a big distribution.

W. H. Snyder & Sons are introducing to the trade
a new cigar under the ''Little Prince" brand. This
cigar is a straight shape four and five-eighths inches
lonff, and their advertising slogan used in connection
with this brand is "King of all little five-cent cigars.''
One of the prominent real estate transactions in
this vicinity lately, was the purchase by W. H. Snyder
& Sons, of the large brick cigar factory building on
Main Street, formerly occupied by Otto Eisenlohr &
Brothers.

This building has a capacity of about two hundred
and fifty cigarmakers and is thoroughly equipped and
has two humidors, which are claimed to be the finest
in this part of the country.

W. H. Snyder & Sons expect to occupy this build-
ing about August first, and with their other factories
will greatly increase their production, which is needed,
to satisfy the demand for ''Country Club" and "Club
House" cigars.

RED LION

D. C. Kaltreider & Son have opened up accounts
with a number of new jobbers, on their popular selling
brand, "Apollo,'' foil-wrapped invincibles.

Martin Neff & Sons are speeding production to
cover the big call their "Middy" and "Redola" brands
are having. These cigars are individually foil wrapped.

Superior Cigar Company have completed all re-
pairs to their factory, and are running full force.
Their "Pay Day'' brand is now going out with the new
design label, which is very attractive, and meeting
Anth good favor with the trade.

Kelly Cigar Company is advertising for cigar-
makers and they report a big increase in the sales of
"Kellv" cigars.

G. A. Strobeck is arranging to increase his pro-
duction on "Gasco" triangulares, which have become
a big seller, and on which he has a big accumulation

of orders. .

T. L. Adair of T. L. Adair & Company is mak-
ing extensive alterations to his residence on First
Avenue, and which is a reflection of the large business
enjoyed' by this firm on their "Argood" and "El Cor-
tei" brands, Sumatra wrapped.

Arthur-Perry Cigar Company have completed the
erection of their new factory building, which has a
capacitv for fifty cigarmakers.

This is a new firm comprised of Perry Tschop
and Arthur S. Ziegler, both manufacturers of great
abilitv, and thev will market a quality five-cent cigar
under 'the "A. '& P." brand.

The Lions Club of Red Lion held their semi-
monthlv meeting on Tuesday, July 22, which proved
to be tiie best attended of any meeting since the club
was inaugurated.

The principal speaker was Lester W. Aigeltmger,
president of the York County Baseball League, who
gave a very interesting talk on the subject, "The Im-
portance of Little Things."

J. C. Winter & Company is one of the concerns m
this section, that has a very large production; their
principal brands are "Champagne," five-cent cigar,
"Skill" eie-ht-cent ci^ar, and "O'San," ten cents and
upwards. These are being produced in their eighteen
factories.

YORKANA
E. B. Strickler is building an addition to his York-
ana factor>^ to enable him to increase his production on
" Strickler 's Double Quality" cigars to take care ot
the increased demand. This cigar is now going to tlie
trade with the new label recently adopted. ^

N. O. Swift Cigar Company are enjoying a goo(.
business on their popular brands "Again" and "Jo.-

F. Willard." , , .

C. E. Bair & Company's branch factory located

here, is operating at full capacity.

Yorkana Cigar Company is putting on more hand?
to speed up production on their "Garcia TriaiigH'
lares," on which they have a big sale.

(Continued on Page 18)

hoknow^
^s quickly ap-

iate quali^.

realize diat

is the g]:eatest
tobacco value

everolfeieil.

Guaranteed by

IN « O HpO».^S.T«l»

12

44th year

rHK TOBACCO WORLD

August 1, 1924

August 1, 1924

Say You Saw It in The Tobacco Wori.i.

44th year

13

DETROIT

;i:j:i4^>^.

RetaU Cigar Dealers Taking on Profitable Side Lines—
"Old Gold" Forging Ahead— Much Billboard
Advertising in Evidence— "Robt. Bums"
Gaining in Popularity— E. C. Kinsel Hav-
ing Special Sale on Dunhill Pipes

^ "^

Detroit, Mich., July 25, 1924.
ANY of Detroit's retail cigarists are waking
up to the fact that side lines are absolutely
necessary to their regular cigar and tobacco
business! In order to exist in business they
must add other lines that show a fair margin of profit.
At present manv dealers are displaying golf supplies,
magazines and periodicals, cutlery, candy and novel-
ties, fountain pens and pencils. The department stores,
jewelry shops and men's furnishings stores are dis-
plavin'g smokers' articles, ciji:arette cases, tubes and
pip'es, this business is being taken away from the cigar
stores, which rightfully belongs to them. Now the re-
tail cigar men have to add additional lines to otfset th©
business that is going to the other merchants. The
day is not far distant when the exclusive cigar store
wiil be a thing of the past.

Pipes and smokers' articles are moving nicely with
our retailers, the majority of dealers are having spe-
cial sales on pipes and are featuring exclusive displays
of pii)es and high grade smoking mixtures. Accord-
ing to reports a big business is being enjoyed by the
mei chants who are going after the pipe smokers, of-
fering them special values.

The "Old Gold" crew are steppitig on the gas ift
Detroit. Under the guidance of the master mind, Jim
MacDonald, his statf of able assistants have placed
the 'M)hl Gohl" cigarette (m this market. The dis-
tribution is A-1 in all the leading clubs and cigar stores.
Counter displays are on in all the best localities. Re-
tailers report the "Old Gold" cigarette as being in a
liealthy condition and repeating fine. Mac and his pro-
motion assistants are spending four nights each week
interviewing consumers in the downtown stores, and
are converting many smokers into the "Old Gold'*
column.

Many cigars are enjoying billboard advertising in
our city at the present time. The best locations were
picked on the prominent streets and all the boards are
verv attractive, the brands that stand out conspicu-
ously are: "Webster," "El Javana," "El Verso,"
"Swift," "William Penn," "Popper's Ace," "Black-
stone" and "La Palina.*'

IT. G. Hoyt, assistant sales manager of the ciga-
rette department of P. Lorillard Company, Inc., was on
the list of visitors here last week.

"Roi-Tan" and "Chancellor" cigars, distributed
in Michigan by John T. W^oodhouse & Company, are
reported to be increasing in popularity each month.
Both of these brands are nationally known for their

quality and enjoy a big sale in many sections of the
country. In our city these brands enjoy a wide dis-
tribution and are well advertised with attractive win-
dow displays.

A. B. Adair, of the General Cigar Company, was
with us for a few days last week, looking over con*
ditions of their local branches.

E. A. Kline, of E. A. Kline & Company, maker of
"Medalist" cigars, spent a few days in Detroit last
week. Mr. Kline accompanied by Mrs. Kline were en-
route to Charlevoix, Mich., where they have their sum-
mer home.

Val G. Keogh, of the Preferred Havana Tobacco
Company, called on the trade here last week. Val re-
ports business as being very good for this season of
the year and says he has no complaint to make regard-
ing the treatment his customers are giving him.

J. W. Wilier, representing Arguelles, Lopez &
Brother, Tampa, Fla., signed the Tobacco World reg-
ister at Bert Johnson's this week.

The many friends of H. C. Berkley were glad to
receive the news of his promotion and election to the
board of directors of P. Lorillard Company. Mr. Berk-
ley has been placed in charge of the S. Anargyros
cigarette department. The promotion came to Mr.
Berkley as a result of his able and loyal services to the
compaiiv for a number of years. ]Mr. Berkley is well
known in Detroit, having for a number of years re-
sided in our city, representing the Turkish cigarette
(l('])ai tment of the company, of which he is now one ot
the directors.

Fred Child, manager of the Detroit branch of tlu'
General Cigar Company, has returned from a three
weeks' vacation touring New York State, Massachu-
setts and a portion of New Hampshire. Fred made tbe
trip over the ^Nlowhawk trail, and stated that it was
the most beautiful scenery in that part of the coun-
try. Mrs. Child made the trip w^ith P'red.

Louis Golovine, of New York City and Tampa*
Fla., who boosts the sale of "Mi Subrino" cigars
everywhere, was with us for a few days last weeK.
Louis reports business as being very good all alonf
the route covered this trip.

The demand for "Robt. Bums" cigars (General
Cigar Company) continues on the upward trend. Th'S
brand is a big favorite with the patrons of hundreds
of the best retail stores, hotels and clubs. The dis-
tribution is splendid and the brand is enjoying a re^y
healthy sale here.

MELACHRINO cigarettes
are made from the
choicest and most carefully
selected Turkish tobaccos
grown, and because of their
superb and unchanging
quality, they have had no
rival for forty-three years*

ORIGINAL

HRINO

^^The One Cigarette Sold the World Over

$9

PORTO RICO TO HAVE NEW FOREIGN TRADE

OFFICE

Porto Rico soon will have a new foreign trade
office operated by the United States Department of
Commerce. It will be in San Juan under the direc-
tion of Mr. L. W. James, who sailed July 17 for the
island.

Mr. James is optimistic over the future of the is-
land. In a recent article in a San Juan publication, he
stated that indications point to a prosperous year.

Mr. James, judging from his article, will devote
his efforts to encouraging the greater use of labor-sav-
ing implements in the agriculture of the island, and
the development of the island's natural agricultural
possibilities to a greater extent than already has l>een

done.

Such a development Mr. James believes, would
lessen the dependency which at present exists upon
imports for many classes of supplies, notably building
material and fish.

The Department of Commerce is preparing a
''Hand Book of Porto Rico,'' compiled from infoima-
(ion obtained by ^Mr. James on a previous visit to the

island.

The new trade office will be of great value to to-
bacco men, through its ability to supply information
which cannot readily be obtained in this country.

(Continued on Page 16)

YORK AND LANCASTER INTERESTED IN NEXT

TOBACCO SHOW
HatTT A. 0ochrane, managing director of the third
annual Tobacco Industries Exposition returned yester-
<lav to the offices of the committee in the Hotel Mc-
Alpin, New York, after a very successful trip through
Vork County and the Lancaster tobacco d'stricts of
Pennsylvania.

Mr. Cochrane addressed the York County Cigar
Maniitaeturers' Association meeting at Red Lion with
the result that several of the leading members sug-
gested that one whole side of the Oraiid Central Pal-
ace be reserved in order to permit the individual mem-
bers of the association to sign contracts for the To-
bacco Industries Exposition along this side and a large
sign could then be put over the whole group, reading
"the Vork County Cigar Manufacturers' Exhibit."

In an interview, Mr. Cochrane further stated that
"the York County District is credited with making one-
sixth of all the cigars made in the United States.

** During my recent trip I also called on some of
the leading concenis at McSherrystown in Adams
County, adjoining Y^ork County and in all probability
several leading manufacturers of that section will be
exhibitors in vthe Exposition.

"I stopped at Lancaster and had an interesting
talk with F. S. Bucher, who is the farm agent for Lan-
caster County and representative of the growers.

*'I also talked with Otto Olson of the Pennsylvania
Experimental Station at Ephrata. He is secretary and
treasurer of the Lancaster County Tobacco Growers'
Assoc'ation, and is very favorably for extensive action
li\- Lancaster interests for representation in the To-
l)acco Industries Exposition.

*'^rr. Charles Emery Lonf, pt'esident rtf fhe !Cr.
tionnl Cigar Leaf Tobacco Association at Lancaster,
jjlso volunteered to become active in interesting I^an-
( aster growers and manufacturers in making a repre-
sentative exhibit.

*' Considerable interest and active co-operation is
also assured the Exposition by J. C. Brubacher, sec-
retary of the Lititz Co-operative Packing Association;

{Continued on Page 18)

14

44th year

THE TOBACCO WORLD

August 1, 1924

August 1, 1924

Say You Saw It in The Tobacco World

44th year

15

^^^^^^^

Business Building!

By a Trained Business Man Mo

Advertiser

WRITTEN ESPECIALLY TOR THE *0BAXCO WORLD BTACI? '«

MX MISNTS MCSKRVCO

IS picture is before me— a young feller with
a little fuzz of a mustache ; looks like a mere
boy; but he's cashier of a bank.

A bank director said: '^Yes, he's young,
but he's unusual, and that's why we promoted hma
He has the ability of making people like him and want
to do business with him, and he surrounds himselt
with the atmosphere of helpfulness and a desire to be

of real service."

And so he's a bank cashier, pulling down some

five thousand spuds a year.

Just think: '' Making people like you and want-
ing to do business ^^ith you." Ain't that grand! Why,
I'd rather have that quality than own a big factory
covering a city square. If I had that quabty money
would come a'running to me, no matter where I was

or what my work. ^ , , ^

Whereas if I had tlSfe big factory I'd have to go
out and borrow a half a million to get it started and
\m at my wits end hiring the right men for the right

T)lsces

You can get those qualities. Y^ou sure can, even
if your nose is stubby and your hair red. Read this
department and you will find thoughts now and then
how it can be done. A little study, a little though^
a little tact, a little skill, a little perseverance— and
tlie deed m did. And your fortune made. Why not
go to iti

Ct3 Ct3 It3

**lvery business man should travel," says the
edrtor of a business journal, who is now South after
covering the far West.

*4t will open his eyes," he says, '*to see the great-
nesB, the intensive activity, the incalculable wealth
and the stupendous prospect that lies before this coun-

**lt will fill him with courage, with faith, with
ambition, with hope and with an irresistible desire
to get in this grand march and take his full part in the
unfolding of the business drama which is being played

upon the st^re of life." .^

But we all can't travel. More is the pity. What

then shall we do!

Shall we sit to dowm avid listen to the continual
whines of the unsuccessful, of the ne'er-do-well, of the
luckless stay-at-homes, of the croaking pessimists!
God forbid ;' for this would make us like them.

We cem travel — and it will cost us a mere bag-
atelle. We can read magazines, and papers, and books
—and we can travel in our m'nd. We can make these
real travelers our agents to tell us what they see. And
thus we can catch the Spirit— the exhilarating spirit of
growth, development, activity, faith, ambition, desire,

the urge-to-do, the high resolve to be one of the play-
ers in this Great Game and keep step to the grand
diapason of the march, joining our voices to the uni-
versal song of victory which is being sounded by thirty
million strong, virile and victorious people.

Come! All aboard for the Land of Victory and
Accomplishment.

£J5 CJ3 CJ3

I was in a fine jewelry store the other day, and
the clerk he sure was a diplomat. And he gave me
a good idea of the meaning of '* Suggestive Selling."

An elderly lady was being waited on— having her
watch repaired. Her dress, her bearing, her manner,
indicated that she was a person of wealth. She was
in somewhat of a hun-y, as the clerk noticed, and as I
could obsei^-e after I became interested.

The clerk acted rapidly, though calmly.

As he handed her the watch he reached in a drawer
drew forth an exquisite pendant containing many
scintillating diamonds, and said: **I see you are m
haste now, Mrs. Blank, and I won't detain you, but we
just received a beautiful assortment of marvelous
jewelrv, and as I put them away I said to myself, I do
want to show these to Mrs. Blank, for I know she will
be pleased to see them."

The ladv was visiblv pleased with the pretty com-
pliment, she thanked the clerk for remembering her
and made an engagement to call at a certain day and
hour the following week.

"Suggestive Selling." It has doubled the business
of many a retailer. It permits the exercise of brains,
of the *studv of human nature, of the art of delicate
flattery, and of the greater art of influencing people.
Get interested in it.

tp C^ 0

I contend that brains i^ worth more than money
And I intend continuing to contend this till the sun
grows cold and icicles hang on the beard of the Olu
Man in the Moon.

I was telling this to a friend of mme the other
day when he was grouching to me that it cost a lot < '
money to trim his show window so it would attract

attention.

"Nonsense," said I. "Didn't you see what n
Western dealer did? He got a shallow pan, about two
feet bv three, and four inches deep. Had the bo; j
catch him a dozen turtles from a nearby pond, selectc i
a word with twelve letters, painted one letter on U\e

{Continued m ^0 91)

THE s/rruiUMY

EVENING POST

^^

'*i'

^He

.WD

N^"

PIPE

Wtiereaf Wm. Demuth & Co. guarantee the bowl of this
W. D. C. Milano Pipe to be hand made from genuine
^Bedalfy Seasoned Imported Briar and

VBiftttum the stem of said pipe is hand cut and fashioned
from solid vulcanite

it i< ^erelip flgretH that Wm. Demuth & Co., in the
event of said bowl cracking or burning through, as a result of
reasonable use within two jears from date of purchase, will
replace the pipe. compUU^fite of charge; and that if the stem
breaks due to any fault of material, wUl replace the stem: pro-
vided that in either case the pipe is returned to the Company
with this policy, together with name of^dealer from ndiom
>urchased. -\i/

o/v]

•♦'«*-

la

Ten Million Smokers Know Milano!

That's the number of people who are reading Milano national
advertising— the biggest campaign ev er put back of a pipe !

—That's the kind of cooperation we gwtyou to help you sell our pipes.

We make the finest product of its kind. We put a big idea behind
it— the Milano Insurance Policy. And then we create the biggest
demand ever enjoyed by a pipe.

Let us tell yon what
success it has had
with the trade and
with the consumer.

CJhc Insured Pipe

'jtiiLwaa'

WD

WM. DEMUTH & CO.

230 Fifth Ave.
New York

World* s Largest

Manufacturers of

Fine Pipes

J

16

44th year

Say You Saw It in The Tobacco World

August 1, 1924

August 1, 1924

Detroit News

I

(Continued from page 12)

Harry Stamm, Detroit manager for the O. H. P.
Cigar Company, and the official booster of M Pro-
ducto- cigars,' has returned from Chicago where he
spent his vacation period. . , o..

A. P. Hill, druggist at Third and Merrick Streets,
has purchased the store of the Warren Drug Company,
located at Third and Warren.

The E. C. Kinsel Company, 100 Michigan Ave-
nue, the store that -Sells more cigars at retail than
any cigar department in the world," is having a special
safe on the famous "Dunhill" pipes at the low price
of $7.59. Mr. Rockwell, manager of the cigar depart-
ment, reports his pipe business as inci-easmg daily and
that the '^Dunhill" is leading them all. Mr. Rockwell
savs his business is fine and that he has no complaints
to make, as his department is showing increased busi-
ness each month.

Rov Barber, the window artist of the San_^lelmo
Distribiiting Company, with headquarters at 19(4 i^or-
rest Avenue, is doing some splendid work for his com-
panv. His window displays are m demand with the
cigar dealers as they are the kind that bring the cus-
tomers in. The -Polar Bear'' displays featuring his
company's products are very artistic and the talk ot
the towm.

Charles Lamb, who was formerly with the Penin-
sular Cigar Companv, has accepted a position with
the San Telmo Distributing Company, and is "ow
boosting the sale on -Pastora" and -Joan of Arc

cigars- ^ .i • i

Bill-Fellner, buver and manager of the cigar de-
partment of the Central Drug Company's chain stores,
has returned from a motor trip to New York City and
eastern points. While in the East Bill spent some time
in the cigar market looking over conditions and plac-
Uig his orders for holiday cigars and novelties.

J. M. Cuvar, of the firm of Andres Diaz & Com-
pany, manufacturers of Havana cigars, called on the
trade here last week.

F. R. Bravnard, of Chicago, western representa-
ttve of Estabrook & Eaton, Boston, Mass., called on
tile clubs and leading retailers here last week.

R. I. **Bob" Ellis, general representative of San
Martin & Leon, Tampa, Fla., was a visitor here last
week. Bob reports business as being very good on his
brands in the various sections of the countr>\

M. S. Levy, western representative for the Porto
Eican-American Tobacco Company, called on the trade
here last week.

I. Rosenthal, of the firm of Rosenthal Brothers,
Scranton, Pa., manufacturers of the famous -R-B"
cigars, called on the Charles F. Becker Company, local
distributors for the -R-B" cigar. Mr. Rosenthal ex-
pressed himself as being well pleased with the dis-
tribution and sale on his product in this market.

George W. Stocking, of Arango-Arango, Tampa,
Fla., manufacturers of the famous -Don Sebastian"
cigars, was with us for a few days last week. George
reports business as being ver>' good in all sections on
his brand. Bert Johnson is the sole distributor for the
-Don Sebastian" cigar in the Detroit district.

J. R. Taylor and Louis Erdt, of the American
Tobacco Company, were recent visitors to Detroit.
While here they held a conference with the various

AB0VE ALL

Bolds ate live ones—
for a ^ck tum^ovcr.

Stockiqi wilii Bolds f or
big pro^'^ck profits.

Bobrow Bros .Inc^Mtes.

Pluladelphia,U.S.A. "^
Makm of Topk-U'RMclk-Recall

State representatives on promotion work regarding
the sale of their many brands.

Joe Schwartz, of Cleveland, 0., the booster ot
-Portage" cigars, gave us the once over last week.
The -Portage" cigar is enjoying a very good sale on
this market. The John T. Woodhouse Company are
tlie local distributors.

Miss Marie Still, formerly manager and buyer at
the c'gar stand at the Brunswick Hotel, has accepted
a position with Charles Bird, the Book Building cigar-
ist. Miss Marie is extremely popular with the trade,
very fascinating and attractive and possessed vni\\
rare abilitv. We congratulate the proprietor on his
selection for the Bird store, for he is some picker.

L. G. Goldvogel and Joe Fieger, of the D. A.
Schulte Company, were recent visitors to Detroit.

Tom Deane, general salesmanager of the G. H. F-
Cigar Companv, manufacturers of the famous -LI
Producto" cigar, called on the local branch here last
week. Tom expressed himself as being very well
pleased with the sale of his cigar on the Detroit mar-
ket. , „ .. , i s

C. R. Templin, the -Johnnie Walker" booster ot
the American Tobacco Company, is doing some vrp'
effective work here on this well-kno^^^l cigarette. J /e
brand enjoys a wide distribution and a very fine sale u
the best stores

Irving J. ITahn (R. Steinecke Company) has beeu
msticating here for the past ten days looking over
trade conditions and working with Bill Thornton ot
Marcero, Btimp & Howell Company, distributors ui
-Licderkranz Cabinets." Indng states it's a wonder
and the best bet in smokes.

Very truly yours,

9?tuu^0jf

Say You Saw It in The Tobacco Would

44th year

17

Some men build bridges; some
erect skyscrapers; others make
cigar boxes and the like.

But it remains for the few in
each line of endeavor to pro-
duce a product so far above the
average as to be recognized as
the standard.

AfUrall
rtUitf ntifTiM Ulw^

In every cigar box that leaves
our factories you will find that
something that says unmistak-
ably, "A job well done."

^^ These Better Boxes
To Work For You

Leschey-Myeiis Cigar Box Co.

CIGAR BOX IVf AfMURACTUFtEWS

YORK-HANOVCR-EPMRATA-PMILADEUPMIA

18 44th year

LANCASTER AND YORK SHOW INTEREST IN
NEXT TOBACCO SHOW

(Continued from Page 13)

Milton H. Ranek, president of the Lancaster Leaf To-
bacco Board of Trade; C. L. Sehellenburger secretary
and treasurer of the Donnersville Co-opeTatrve Pack-
iiio- Association at Columbia, Pa., and J. C. Keist, sec-
reta^ of ?he Mt. Joy Co-operative Packing Assoca-

^""'"This*^i7'in^Une ^vith the sentiment and the active
work in all of our tobacco districts. The "Klmdual
manufacturers and growers are considermg exhibi g
and the district associations are actively e<>-oP«'^« "g
in order to create a large representative exhibit that
winbe a credit to the entire district and many of them
want to overshadow any other tobacco district with

""""'o^J'tMs trip I met Mr. Embr^" of the Embrey
Tobacco Company of Qnincy, Florida, and he stated
iiat the Florida and Georgia Tobacco Growers' Asso-
ciation were also very much interested in the thud
annual industries exposition."

Say You Saw It in The Tobacco Wobld

August 1, 1924

August 1, 1924

Say You Saw It in The Tobacco World

44th year

19

TOO LATE TO CLASSIFY

FOR SALE

H. UPMANN & COMPANY.

Junta Liquidadora.

In comoliance with a resolution taken by this Board in the "^^^"8

E^:Si^i=s^:ia,t^^^^^^^^^

1. The auction will take place in the city of "^^^"^Veladmo #T
occupied by the Junta Liquidadora de H. lipmann & Co TejadiUo #i,
Ihird floor, on the 22d of September next, at three o clock P. M.

2 Licitators will have to deposit beforehand with the Board an
amount n cash eqli at least to ten per cent of the pnce estimated for
?h^ obiects to be sold at auction, without which condition they will not
be admitted These deposits will be returned to their respective owners
immediately after the auction, except the one corresponding to the h gh-
eTt bidder, which will be retained in deposit as guarantee for the fulfill-
ment of his obligation, and. in such case, as part of the pnce.

^ All of the expenses for documents, certificates, legal expenses and
the corresponding registration fees, are to be paid by the purchaser, and
it being admitted to make bids ceasing the object to a third party.

4. The properties which will be jointly sold at auction, are the fol-

""'"^T' THE CIGAR BRAXD "H. UPM.AXX" WITH ITS AX-
XEXEDBRAX'DS; i:\BELS AXD PATEXTS OF AXV
KIXD WHICH COULD BE REGISTERED IX THE
NAME OF H. UPMAXX & COMPAXY. OR HERMAXX
UPM.AX\\' AXD ALBERT UPMAXX. ESTIMATED AT
$400,000. , , ^

The Board will consider any propositions which may be made, \>m
reserves the right to accept or refuse them, at its convenience.

The brand "H. Upmann"' being especially affected to the payment of
a credit of $197.0^9.66. plus interest at the rate of eight per cent, per
annum the purchaser will assume the obligation of paying same directly
to who mav result to be owner of same, deducting same from the amount
for which 'the properties described in this paragraph * A may be aa-
iudicated to him.

B THE STOCK OF LEAF TOBACCO. ELABORATED TO-
BACCO. LABELS. ACCOUXTS PAYABLE AND AC-
COUNTS OF GOODS IX COXSIGX.ATIOX.
The value of these assets is of $150,863.16 as per balance of 39*"
June last. All of it mav be examined by those interested in the a"ct'?j]
within fifteen days before the date stipulated for the same, and wi
have to be paid for the sum which the books of inventory and stock will
show on the day of the auction.

5. The Board reserves the right to accept or refuse any offers which

may be made. _ * • t r

6. Iti case that no person will present any proposition jointly for
the business of the factory and its industrial brands, the Board will con-
sider the proposition which may be made for the properties named m
paragraph "B."

7 After the offer has been accepted, and after the definite approval
of the COMISIOX TEMPORAL DE LIQUIDACIOX BAXCARLA.
the purchaser will be obliged to pay the price within a term of fifteen
days, against the execution of the corresponding documents.
Havana, July 2, ic^.

CM. SOTOLOXGO.

YORK COUNTY NEWS
{Continued from Page 10)

EAST PROSPECT

B. P. Hamiigaii of the East Prospect Cigar Com-
pany, has left on a trip to North and South Carolina
to visit their jobbers in the interest of their ** Emilia
Garcia" brand, which has a big distribution in that

territoi-y. . . , ^ ^,

Paul Bellinger of this finn is m charge of the

manufacturing department. ,,t^. . ,,

A. F. Burg reports a good business on his '*Pinta
individually foil-\vrappe<l brand.

C. E. Myers, the popular cigar box manufacturer
of this town, has fully recovered from his recent ill-
ness, and is back at his desk taking care of an increased

business.

DALLASTOWN

Fred E. Druck and George Fleming, f onnerly with
the firm of J. W. Alinnich Sons & Company, have or-
ganized the firm of Fred E. Druck & Company, and
have taken over and will manufacture some of the
brands formerly manufactured by J. W. Minnich Sons
& Companv and which they will feature.

Both of these gentlemen are manufacturers of
long experience and have our best wishes for a success
in their new venture.

A. F. Fix & Company are placing with the trade
a new triangulares shape cigar under their ** Contract''
brand, and which is meeting with good favor.

Joseph Strauss, representing Heywood, Strasser
& Voight, Henrv Voice representing Pasbach, Voice
Lithographing Company, J. Reynolds Brady, repre-
senting American Box Supply Company, and Fred
Bower, representing AVilliam Steiner Sons & Com-
pany, were recent visitors to the trade in this section.

J. R.

Manuel

10 cents and up

Manuel will
make m
definite
business
for you

A BULWARK
of BUSINESS

— because it

holds

customers

YOU want to sell a cigar that dees three
^ things: First, looks good; Second, tastes
right; Third, satisfies. In Manuel, we make
just that kind of Cigar.

Manuel is building business for dealers every-
where. Always popular, its fine quality and
perfect condition are increasing Manuel Sales by
large percentages every month.

What Manuel is doing for other dealers, it will
do for you.

A CIGAR OF RARE EXCELLENCE

Manuel

CIGARS

ALLEN R. CRESSMANS ^ONS Cigar Manufactunn Philade .«a

our experience

we have found nothing

quals AGEING

WOOD

npen

sweeten tobacco

smoking

Liggett & Myers Tobacco Co,

V^\

you kpow how ageing in wooJ

improves fine wines

// does the same thing

for fine tobaccos, .^

VktTCMI«»

^'A

\\\\w \

}y■^^

:-»<.

^A

Va

>:i"-»;f

Velvet

—the aged in wood
tobacco

20

44th year

Say You Saw It in The Tobacco World

Au^st 1, 1924

August 1, 1924

Say You Saw It in The Tobacco World

44th year

21

Du Pont

"A BETTER
CIGAR

for lOc

ft

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

LET US HELP YOU

ELIMINATE THE TOBACCO BUG

By treating your tobacco with the exterminator

BY THE SHUEY PROCESS OF STERILIZATION

The only known preparation on the market that will give you permanent relief from

future infections

Tested

Approved and

Adopted by

Leading

Growers,

Packers and

Manufacturers

Harmless to

user. Easy to

apply without

additional

help.

Why not

insure your

product now?

Does not in any way change the Taste, Aroma or Burning QualitiM i^ die tobacco
Order Sample Gallon Today and Convince Yourself

SHUEY TOBACCO BUG EXTERMINATOR CO.

1436 WALNUT STREET

CINCINNATI, OHIO

"BEST OF THE BEST

99

^^^^i^ A. SANTAELLA & CO.

Offic*. 1181 Broadway, New York City

FACTORIES: Tampa and Key Weal, Florida

NEW ARKANSAS TAX LAW TO SUPERSEDE THE

APRIL TAX LAW WHICH WAS HELD

UNCONSTITUTIONAL

The trade has already been advised by us of the
oiiMotmeiit of a statute last April in the State of Ar-
kansas, imposing a sales tax upon cigars and ciga-
rettes, and of the attack that has subsequently been
made 'by our Arkansas counsel against the coiistilu-
tioiuilily of the statute, and the final decision of the
highest court of that State declaring that tax lav: un-

c«»nstitutional. . , ., ^ j £ tx.

We have also promptly advised the trade ot the
chV of a special session of the Legislature immedi-
ately after the tax law referred to had been nullified
bv the courts, and of the subsequent enactment of a
new tax law imposing a graduated tax upon cigars
based upon the retail price, and a flat tax of $2 per
thousand on cigarettes, as well as a tax upon httle
cigars to the extent of 10 per cent, of the selling pric/3
which statute became effective on July 1. These taxes
are to be paid by attaching a stamp to each package

Due perhaps to some misunderstanding, it has been
assei-ted by some people that these stamps are to be
attachetl by manufacturers, and we desire to express
our \4ew that, while perhaps local manufacturers in
the State of Arkansas may be required !to attach
stamps, in the first instance, for their local business,
no manufacturer without the State of Arkansas can
be required to attach such stamps to goods shipped into

A 1*|»- Q Tl C Q G

As between the jobber and the retailer, the ques-
tion as to whether the former or the latter is to at-
tach the stamps is now under consideration by the
State authorities. However, pending the preparation
of the necessary stamps and the promulgation of regu-
lations, the State authorities, upon due presentation
made upon behalf of the trade, have ruled that the
retailer alone is to be held responsible for the tax.

It may be added that a careful study is being
made of the new statute \nth a view to determimng
as to whether or not this statute, like the first tax
law, should be attacked in the courts on constitutional

i>Tounds. , « /^ 4

And we may further add that the Supreme Court
decision in the Georgia case in which we have attacked
the constitutionaUtv of that act, and which decision ih
awaited in the earlv part of the fall, may have a stroiis
bearing upon the Arkansas statute, particularly with
respect to the tax on cigars. ,

One of the strong points that we have urged I'l
the Georgia case was that in view of the fact that tlio
Internal Revenue law taxes cigars according to tlnir
retail selling prices, each package containing a laj- »
prescribed bv law fixing the maximum retail price, t -
retainer cannot increase the retail pnce by adding tJ e
State tax thereto, and hence the State tax must 1^^'
paid by the retailer out of his own pocket, thus wipn 4
out hi's entire net profit on the cigars, and perha' s
actually creating a loss, and this we claim constitut ^
confiscation of property, eta

This point, if it should be upheld b\ the coui -,
would apply equally as well to the Arkansas stati. e
as to anv other State sales tax on cigars.

Needless to say that these matters are receiving c i'
closest attention, and that we shall continue to spa: e
no pains or efforts toward the end of saving the iiicir--
\w from unjust taxation. Our members will, of cour ■',
be promptly advised of further developments.

Tobacco Merchants Association of the U. i

If 8 Good

because it*i

PORTO RICAN

Only Half the Story

SINCE 1900 the leaf tobacco of Porto Rico * * *
has been slowly but steadily increasing in popu-
larity, and now * * * is in great demand.

The quantity of tobacco of all types used annually
by American cigar factories is about 150,000,000
pounds; the yearly imports of Porto Rico leaf approx-
imate 26,000,000 pounds, or more than 17 per cent
of the total.

**The American Cigar,"

By Carl Avery Werner in American Mercury.

No manufacturer in the United States
uses all Porto Rico in his cigars.
Blended with other tobacco, Porto
Rican leaf is present in 25 to 30 per
cent of the American production,

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street /. F, Vazquez Telephone
New York Agent John 1379

Send for free cop}f *' Tobacco Trade Notes"

The White Stamps

say it*8

PORTO RICAN

Business Building

{Continued from Page 14)

back of each turtle, let them swim around and around
in the shallow pan, put a placard offering a prize to
the person who first advised what w^ord the letters
made.

** Crowds w^ere in front of the w^indow, and for
the week while it lasted it attracted a vast amount of
attention.'*

I took a month off recently and calculated that
there are still ten million good ideas for ^v^ndow dit
plays, which have not been used, and which would
cost a trifle to stage. So there is no use any one spill-
ing out excuses for poor windows by saying they cost
too much.

Considering all things it is a wonder to me that
more dealers don't try to build up a big bus'ness by
the show^ window route.

Cj3 Cj3 Ct]

''Small stores need new sales ideas," says Prlni-
"rs' Ink, the leading advertising .journal. It states
■hat stores are grovnng smaller, and that there is a
'ondencv to double up and have two stores in differ-
nt lines, where before was one store, just as one
'esidence is splitting up into two or three apartments.

This tendency is causing small stores to intensify
tiieir show window methods and their selling methods.

**And how do they do itf you ask.

Why, they keep a haw^k-eye look upon different
kinds of goods asked for by customers, and they cut
out those styles which are in very small demand. Every
dealer has been doing this, to be sure, and he thought
iio was doing it carefully. But w^hen he finds the sharp
points of tacks pricking him, and he just has to im-
prove his watchfulness he is surprised at the great im-
provement he can make.

Then, too, he w^atches for every little improve-
ment or refinement he can make. He is prone to call
his place a Specialty Shop, and he has a real artist
j)aint it in gold letters on his window. He changes his
show window twice a week, instead of twice a month,
showing only one specialty therein. He becomes a
hug on placards. He studies up bright, witty, catchy
short phrases about his goods, and has the placards
])ninted by a really artistic sign painter. And he keeps
changing the placards, oh, very, very frequently. And
he has a fiim trade. A very flue trade. And he makes
good money.

FOR SALE

I OR SALE — ONE COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
tuaking nifty show cards and price tickets. Absolutely new. Address
I'.ox 451, care of "The Tobacco World."

i I

22

44th year

Say You Saw It in The Tobacco Woeld

Au^st 1, 1924

Tobacco Merchants' Association
Registration Bureau, new toSS:

Street
CITY

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A— An allowance of $2 will be made to members of the Tobacco Mer
thanta* Association on each registration.

iJote B-If a report on a search of a title necessitates the reporting of more
than ten (10) titles, but less than twenty-one (21). an additional charge oi One
Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty
<20) titles, but less than thirtyone (31). an additional charge of Two Do lar.
mm will be made and so an additional charge of One Dollar ($1.00) will be
«iade for every ten (10) additional titles necessarily reported.

REGISTRATIONS

RUSSELL L.MAUGH AN:— 43,837. For all tobacco products. July
7 1924. The Moehle Litho. Co.. Inc., Brooklyn, X. Y.

THE GENERAL:— 43,840. For all pipes, cigar and cigarette hold-
ers Julv 10, 1924. Reiss-Preniier Pipe Co., New York, N. Y.

CLUBBS NO. 1 MILD SMOKING MIXTURE:— 43,843. For
smoking tobacco. July 14, 1924. A. Clubb & Sons, Los Angeles,

Cal.

KING OF VERMONT:— 43,849. For plug, twist, scrap, smoknig
tobacco and fine cut tobacco. July 12, 1924. O. C. Taylor & Co.,
Inc., Burlington, Vt. (This certificate is issued upon presentation
made to us that the trade-mark or trade name specified, though
apparently not heretofore registered in any of our Affiliated Bu-
reaus, has been in use for over twenty years.)

LA ARMIDA:— 43,850. For cigars. July 12, 1924. Pasbach-Voice
Litho. Co., Inc.. Brooklyn, N. Y. (This certificate is issued upon
presentation made to us that the trade-mark or trade name speci-
fied, though apparently not heretofore registered in any of our
Affiliated Bureaus, has been acquired by a transfer from Fritz
P.ros. Co., Cincinnati, Ohio, July 9, 1924.)

EL ATTONA:— 43,85L For cigars. July 12, 1924. Pasbach-Voice
Litho. Co., Inc., Brooklyn, X. Y. (This certificate is issued upon
presentation made to us that the trade-mark or trade name speci-
fied, though apparently not heretofore registered in any of oui
AffiHated Bureaus, has been acquired by a transfer from Fritz
Bros. Co.. Cincinnati. Ohio. Julv 9, 1924.)

WENLYN:— 43,853. For cigars. July 15, 1924. Edward Hollin-
gcr. \\ indsor, Pa.

MASTERPIECE:— 43,858. For cigars. July 7. 1924. Anthony
Kleiner, Inc., Detroit, Mich. (The trade-mark or trade name,
though apparently not heretofore registered in any of our Affiliated
Bureaus, is claimed to have been acquired by a transfer from the
Anierican Exchange Cigar Co., Xew York, N. Y., successors to
Jfeitles & Blumenthal, who, it appears, has used same for over
twenty years.)

MERRl-DEL-VAL: — 43,855. For cigars, cigarettes and tobacco.
Julv 16. 1924. Chas. Stutz Co., Xew York. X. Y.

H ADDON HALL:— 43,857. For cigars. June 20. 1924. D. Emil
Klein Co., Inc.. Xew York. X. Y.

JUDGE ALBERT H. SEWELL:— 43,859. For cigars, cigarettes
and cheroots. July 21, 1924. Rosenfeld & Sons, Walton, X. Y.

TRANSFERS

KING OF VERMONT:— 11,735 (United States Tobacco Journal),
lor cigars. Registered January 9, 1890, by George A. Kent Co.,
Binghamton. X. Y. Transferred to O. C. Taylor & Co., Burling-
ton. Vt.. and re-transferred to O. C. Taylor & Co., Inc., Burling-
ton. \^t., in the vear 1921.

MARSHALL FIELD:— 22.935 (U. S. Tobacco Journal). For
cigars, cigarettes and tobacco. Registered August 6, 1900, by the
American Litho. Co.. Chicago, 111. Transferred to Solares & Co..
Chica^TO, 111., February 2, 1906, and subsequently through mesne
transfers the American Litho. Co., Xew York, X, Y., acquired
same and re-transferred it to The Coraza Cigar Co., Philadelohia
Pa.. August, 1922. '

RIBBON GUM

TRAGACANTH

She Finest Stualities

A. D. SMACK CO.

80 JOHN STREET ii NEW YORK CITY

GOLDEN WEDDING:— 6595 (U. S. Tobacco Journal). For cigars,
cigarettes and tobacco. Registered July 16, 1886, by R. Ulmer &.
Co., Xew York, N. Y. Transferred to O. C. Taylor & Co., Bur-
lington, Vt., and re-transferred to O. C. Taylor & Co., Inc., Bur-
lington, Vt., in the year of 1921.

FOX TERRIER:— 12,774 (Tobacco Leaf). For cigars, cigarette-,
cheroots and tobacco. Registered December 19, 1896, by W. M.
Pock, Rutland, Vt. Transferred to O. C. Taylor & Co., Burling-
ton, Vt., and re-transferred to O. C. Taylor & Co., Inc., Burling-
ton, Vt., in the year of 1921.

OUR KILLINGTON:— 17,028 (Tobacco Leaf); 21,319 (U. S. To
bacco Journal). Registered June 3, 1899^ by Geo. A. Kent & Co..
Binghamton, X. Y. Transferred to O. C. Taylor & Co., Burling-
ton, Vt., and re-transferred to O. C. Taylor & Co., Inc., Burhngtoii,
Vt., in the year of 1921.

FAST TRAIN: — 520 (Connorton's Tobacco Brand Directory). For
plug, twist, fine cut, chewing and all kinds smoking tobacco, ciga-
rettes, cheroots and snuff. Registered Xovember 26, 1897, by S. F.
Hess & Co., Rochestier, N. Y. Transferred to O. C. Taylor &
Co., Burlington, Vt., and re-transferred to O. C. Taylor & Co.,
Inc., Burlington, Vt., in 1921.

OUR.HOBBY:— (U. S. Tobacco Journal). For cigars. Registered
March 13, 1884, by Dingfelder & Libke, Xew York, X. Y. Through
mesne transfers acquired by O. C. Taylor & Co., Burlington, Vt..
and re-transferred to O. C. Taylor & Co., Inc., Burlington, Vt., in
the year 1921.

CORRECTED PUBLICATION
BRAE BURN: — 43,838. For all tobacco products, pipes and smok-
ers* articles. Registered July 2, 1924, by Charles B. Perkins Co..
Boston, Mass.

RE.REGISTRATION OF ABANDONED OR UNUSED

TRADE-MARKS

Xotice is hereby given that an application has been filed with us
for the registration of the following trade-marks and that same will
be registered unless we shall be advised of the existence of any valid
rights thereto by written notice, settmg forth specifically the basis
of such claims on or before the registration date set opposite thi
trade-mark

BLACK GOLD. For cigars only. August 6, 1924.

T. M. A. SECURES SUSPENSION BY THE I. C. C. OF

PROPOSED INCREASE IN FREIGHT RATES ON

CIGARS SHIPPED FROM FLORIDA

Upon a petition filed by the T. M. A., the Inter-
state Commerce Commission has issued an order sus-
penclinjj; the new schedules filed by the Florida East
(Vast, Seaboard Air Line and Atlantic Coast \A\w
Railroads, the effect of which would be to substantially
increase freight rates on cigars shipped from Florida.

For over a year the Florida Fast Coast, Seaboard
Air Line and Atlantic Coast Line Railroads have been
endeavoring to cancel the through rates on cigars from
points in southern Florida to points in the United
States west of El Paso, Texas and Denver, Colorado.
This move has been due to their inability to agi'ee with
their western connections on the division of the pres-
eiit through rates.

The traffic department of the Tobacco Merchant >
Association of the U. S. has been keeping in clos«'
touch witli this situation and succeeded in blocking any
changes in these rates, but the carriers finally filed
with the Interstate Commerce Commission new sup
jdements to their tariffs that would cancel all such
through rates on August 1, 1924. This would resii t
in an increase in the present rates on all cigars U'om
Key West or Tampa to this w'estern territory.

As soon as these supplements were received tli<
traffic department of the T. M. A. filed a petition witii
the Interstate (^)mmerce Commission asking for a
susiK»nsion until such time as they could hold proin"
hearings and force the carriers to justify such an ad
vance, and advice has just now l>een received that th'
commission have issued their order under investign
tion and suspensicm docket No. 2182 that will suspend
those rates until November 12, 1924, pending proper
hearing by the commission.

Similar petitions were filed by the Worida Railroa !
Oommissioii and the Tampa Board of Trade and tli-
T. M. A. wi'l join with them in every effort possible i
prevent this advance.

CIGAR BOXES

Dependable service— Quality packages— to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer o!
AROMA from Factory to Consumer

The Buckley Cigar Box Co.
24 Vine St., ^TCS;^

DESHLER, OHIO. •^•-^'^

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCA« PASBACH, Pnes.

I

J.A.VOICC.Sccv. 8 Genl-Manageh

PASBAC41Ii^DlC€

h^liTi"'^ ir

-:^ LITHOGRAPH INGCOTiNcT^

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

NEW VORK

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORiaftAL

Maccobops—K.appees — High Toasts
Strong. Salt, Sloeet and Plain Scotchs

MANUFACTUREO BY

CEORGE W. fmm CO., Ill Fifth A?e., New York

Hey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, 111.

Cigar Labels, Bands and Trimmings
of Highest Quality

Perfect Lithography

American T^ox ,Sg£pJy C®.

3309 Rnssell Street

CorDcr of Gratiot Street

Detroit. Mich.

Exclusive Sellino Adents For

THE CALVERT LITHOGRAPHING CO.

SINCE 1870

CIGARBANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Mactiine for Ungummed Bands

CAN NOW GET

DILL'S BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND. VA.

J^anu/izclurers of

HIGH GRADE

SMOKING TOBACCO

GROWERS

AND

PACKERS

Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

AMERICAN SUMATRA TOBACCO CO.

13t Water Street

N«w York City

After all
Nothing ■atisTies lik«^
^ a good cigar ^

H

Wf

mi

iniiiiiiiiiiinniiiHiiiiiiiiiiiiiH

iiiiniiiiiiiiiiiiiimi

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

IVrlte for descriptive matttr.
and n«ti) price

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Wrlt€ fsr sample and price

I

Baker Tobacco and Cigar Nachinery Company

i: «

YORK, PENNA

r??:)llllllllllillllllllllll|||||||||||||||i|i;:

PUBLISHED ONTHF l§IAND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHIU., PA.

CM

The Besf C I C^>VR S ^re Packed in

WOODEN BOXES

V*** r<.'*»

x2rSiM^222>_

From Your Town and All Towns
They Come and See This Sign

"Everybody" goes to Atlantic City and **every-
body'' will see and be impressed by this gigantic
sign standing on the meadows within a mile of the
drawbridge. Two hundred and fifty feet long, 30
feet high it tells a big story in a big way.

It reminds the men who know, it tells the people
who don't, the truth that *The Best Cigars Are
Packed in Wooden Boxes'*.

Such publicity which the smoker cannot help but
see, which appeals to him as being sound reasoning
and advice must produce results. IT IS DOING
SO ALREADY!

Why not pack your cigars in wooden boxes and
reap ^# benefit?

After all
nothing satisfies like"
^ a good cigar ^

The Best Cigars are Packed
in Wooden Boxes

August 15, 1924

Say You Saw It in The Tobacco World

44th year

REDI CUT

BiggestandBestTobacco%ue
THE Id* TIN

WthyourM
retail dealers

pro

it

WAiri" & BOND

Blackstone

CIGAR 1

Havana

Fitter

1

^bsotutety!

7

hk PALINA

CIGAR

IT'S JAVA WRAPPED

Get the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

TOPIP

Good Cor die deder bccuuet-

Th^aiepopiilar,
ThiqrdRprafitilile,

Bobrow Brot.Iiic^Mfilis;

Pliiladel^U,U.S.A7*
Mains of BoUtU'SMdboRecaU

44th year

Say You Saw It in The Tobacco World

August 15, 1914

AKAUFFMANSBROInc

YORK,p>\

ESTABLISHED ^....^^iiHMHJMMii*^;^ I&93

MANUFACTUREIZS OF

dGAR BOXES

■ n {( AND

.A. CIGAR BOX ^
■/V^ LUMBER -«t/

WE SPECIALIZE ON

GOLD LEAF WORK-

t€

BEST OF THE BEST

99

Manufactured by

A. SANTAELLA & CO.

Office, 1181 Broadway, New York City

FACTORIES: Tampa and Key H^e»'. Fkrida

I

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

JESSE A. BLOCK. Wheeling. NV Va. ....^.... F;'K«ideIIt

CHARLES J EISENLOIIR. I'hiladelphia, fm. .•..-■^•••••"i.--- • V-*^*;,^^"'P*"*
\\ ILLIAM IJEST. New York, NY. ..............Chairman ^''""^'r^ CommUtce

MAJ. GEORGE W. HILL. New York it. Y. v ce'Prel denl

GEORGE H. HIMMEL. New York. N. Y. •**"yr**^*'o '5!";

n-LIUS LICHTENSTEIN. New York. N. Y. " vl^rPreslden

H. H. SHELTON. Washington, D.C. ""vi^rPrPS d^nt

WILLIAM T. REED. Richmond, Va. .....»«...». vice-rresiacnx

HARVEY L HIRST. iniUadelphia. Pa. *.«..... ^'""Treasu'^rSj

tHlRuM^ulilKfND!N!jW^od^, N^Y. V:V;.'.Coun;;ik;;d;Ma;;>:gin^ Director
UesdQuarters. 5 Beekman Sti^et, New \ork City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. I>, SPALDING, Ctticiniisti, Ohto^...,.. ,.,•,««.♦»*. .«.^j.-. President

CHAS. B. WITTROCK. Cincinnati. Ohio.....,................*...»..Ti«-rresiaent

GEO. E. ENGEU Covington. Ky ., .........Treasuret

WM. S. GOI.DENBURG, Cincinnati, Ohio , •....Secretary

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

f'HAS. E. LONG, Larwaittr, Pfc „,,,......,..».......••.

A. W. KAERCHKR, rhicago. Ill, .........................

%V, S, m LLER, Hartford, Conn. .
I* H. NOW, Lancaster, Pa. .....

i««««****«««««***«****

*•»«*••«• ■•

.............. President

...Vice-President

....,..,. Treasurer

.,.,,.... Secretary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN ........................... ....*..».... .•••••Uf'S''**!^!

lACK ErKSTEIN ..,.,.♦,.....................♦...*....... 1st Vice-President

"SAM. FORDIN 2d Vice-President

MAX BERLINER .......,...........,...............—."••••• ••••'""""l'^^^^"''"

LEO RIEDERS, 200 Weil H«li Street, New Yflrk City . ..,.„,....., ...Secretary

NEW YORK CIGAR MANUFACTURERS* BOARD OF TRADE

JOSEPH WINNICK .....»,.«.....«...♦»....«.••.»..••...•..•.•♦**. •-•■■■•P''*'!^*"*
WiMUEL WASSEKMAN ..,......,.„......«.*,..t.rji.,*«M.........Vice-President

ARTHUR WERNER. SI Chamber* ^ Mew Y«fc Oty.. Secretary and Treasuret

Classilied Column

The rate for this column is three cents (3c.) a woVd, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
making niftv show cards and price tickets. Absolutely new. Address
Hex 451. care of "The Tobacco World."

AVANTK1>

IKiAR FORLMAX FOR llAXD AXD SL'CTIOX WORK^
Man who is capable of qualifying for a higher position. Stall-
age and experience in detail. The position will be with an old-
established concern operating several plants. Ample opportunity for
advancement. Box No. 470, "The Tobacco World."

SITUATION WANTED

WANTED— POSITION AS CIGAR FACTORY SUPFRIX-
TEXDEXT — Twenty years' experience with some of the larg-
est manufacturers; hand, mold or suction. Address John Grubcr,
836 Xorth Twentieth Street, Philadelphia, Pa.

POSITIOX AS SL'CTIOX FOREMAX WAXTED BY MAX
thoroughly experienced in Suction Work. Twenty years' ex-
perience in the largest factories in the country. Box No. 471, "The
Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

AUGUST 15, 1924

No. 16

TOBACCO WORLD CORPORATION

Publisher*

Hobart Bishop Hankins, President and Treasurer

Gerald B. Hankins, Secretary

Published m ^^ 1st and 15th of each month at 236 C^ttliut Street,

Philadelphia^ Bfc

^ second class mail matter. December 22, 1909. at the pMt
OAce» Philadelphia. Pa., under the Act of March 3, 1879.
PRICE: fnited States, Canada, Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

>WHlWWIWMWWMIIWlWW«IWWW>IIHWWBBWini»IIIMMilMOHllMHHIIWHIIIIWIMimMlllllimiMH,tlMlllMWIWM««WWItlll^^

OUR HIGH-GRADE NON-EVAPORATING

CIGAR FLAVORS ^ . u .^

Make tobacco melton and smooth In charactcf
and Impart a most palatable flavor

rtAfORS FOR SMOKING and CHEWING TOBACCO

Write for List of Flavors for Special Brands
BETUN. AROMATIZE!. BOX FLAVOBS. PASTE SWEETENERS

FRIES 8k BRO., 92 Reade Street, New York

HMtimwimmHMmiiiiiitmMMHi

tMtlMIIIM«Mlitl«lilHtllltlHIIIMIIHIIMttlMlllllllMllMII«MI'»»IIIMIIIIIIIIIIMI«niiMllHIIIHI|imillltnHMHIMmiMW

Natural BLOO

Itt SECOND AVCNUt
NEW YORK CITY

August 15, 1924

Say You Saw It in The Tobacco World

44th year

I
I

I

I

^

GENUINE

44

ulC D u Rfl am

TOBACCO

Right now! Settle the whole ciga-
rette question forever by rolling
your own from "BULL". You get
more flavor, more enjoyment,
more tobacco taste, more quality—
and much more for your money—

NOW 2 BAGS FOR 15c

I

I
I

I

I
I

I

I
I

44th year

Say You Saw It in The Tobacco World

August 15, 1914

FOR GENTLEMEN OF GOOD TASTE

THE DEISEL-WENNER CO.

Makers

UNA, OHIO

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER J!:L„^^.^;i.:^2i PENNA.
"Quality Cigar Box Manufacturers For More than Fifty Years"

PACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MODELS TO CHOOSE FROM

Model "A" without top lever, for 50 cigars - $ 5.00
Model "B-1" with top lever, for 50 cigars • 10.00
Model "B-2" with top lever, for 100 cigars - 12.50
Model "C" with top lever, for bundles of 100 - 16.00

Alt pacKers are adjustabt* fo antf standard six0 box.

Pulte-RorrecK MacHine Co.

GRAND RAPIDS. - - - MICHIGAN

Only Half the Stort;

« >i: *

SINCE 1900 the leaf tobacco of Porto Rico
has been slowly but steadily increasing in popu-
larity, and now * * * is in great demand.

The quantity of tobacco of all types used annually
by American cigar factories is about 150,000,000
pounds; the yearly imports of Porto Rico leaf approx-
imate 26,000,000 pounds, or more than 17 per cent
of the total.

*'The American CSgrn/^

1^ Carl Avery Werner in American Mercury.

The White Stamps

sty it*8

PORTO RICAll

It's Good

because it's

PORTO RICAN

No manufacturer in ihe United States
uses all Porto Rico in his cigars.
Blended with other tobacco , Porto
Rican leaf is present in 25 to 30 per
^^ of the American production.

GOVERNMENT OF WmJO Rl^
TOBACCO GUARANTEE AGENCY

136 Water Street /. F. Vazquez Telephone
New York jl^gerd John 1379

Send for free copyf ** Tobacco Trade Notes"

August 15, 1924

THE TOBACCO WORLD

44th year

pHIbADEIi

Philadelphia, August 15, 1924.

AXUFACTURER8 in all lines have experi-
enced in recent years a great change in mer-
chandising methods, and greatly increased
merchandising costs, especially the cigar man-
ufacturers.

It was formerly the custom ef the cigar manufac-
turers to look chietly to the joblK?rs of the country
for their distribution, and these jobbers woukl carry
a large stock at all times, of the various lines they
handled. They so reg-ulated their purchasing that the
manufacturers were enabled to manufacture continu-
ously during the year, excei)t for a short lay off for
the taking of inventories and making factory repairs
or improvements during the early part of the months
of January and July.

The salesmen of the jobbers would of their own
initiative create and advance sales talks on the vari-
ous brands their respective houses handled and there
was some genuine sales effort put forth by them.

There then came a dull period in business, and
manufacturers naturally tried to devise means to en-
courage sales on their product in order to keep their
production up, and Iiohl togetlier their organizations.

This resulted in one of the larice manufacturers
adopting the ])lan of giving for a certain period, a deal
on their brands, involving a 10 per cent, free deal, or
one thousand free with the purchase of each ten thou-
sand cigars.

Many oilier manufacturera fell in Ihie, and also
extended a free deal of the same proportions, until
business again liecame normal, wlien these deals were
discontinued, but free deals have been in evidence ftl
times ever since.

The free deal idea was followed later by the mis-
sionary salesman who came direct from the manufac-
turer and travi'kMl with tlie jobber's salesmen and sold
the merchandise for the jobbers and increased the dis-
* ribution.

With the missionary' men's work, the job^r's
salesmen following the example of aU humans, natu-
raUy fell into working along the lines of the least re-
sistance, and took orders for the merchandise easiest
aoW, which was usually the cigar ha%^ng the most mis-
Hionarv work done on' it, with the result that the job-
ber's salesmen lost their former iuitiative and be^aM
mere order takers.

This missionary work % the factory salcsmon
has been the forerunner of the establisliment of branch
distributing houses, whidi has l^en accomplisheii ^

some of the largest cigar manufacturers, who now^ dis-
tribute direct to the retailer, with the elimination of
the jobber.

It has been established as a fact, that the jobber is
a very necessary factor in all merchandising, and the
independent jobber of today must realize that it is up
to him to help figure some of the problems attached
to the proper merchandising of cigars, and the elim-
ination of all unnecessary expense in connection with
the distribution of cigars, and show the greatest co-
operation possible with the manufacturer.

The jobber cannot overlook the fact that the man-
ufacturer, in the face of greatly increased manufac-
turing costs, is endeavoring to fill the demands of the
consumer for better quality, and give him good value
for his money, with the resulting elimination of prof-
its to the manufacturer.

Manufacturers have been forced by the trend of
the times to spend great sums of money every year in
sales promotion work, with missionary- men. If elim-
inated this w^ould result naturally in a big saving, and
in greater profits to the manufacturer. And if a thor-
ough spirit of co-operation and understanding could
1^ established between the manufacturer and the job-
ber and the jobber's salesmen, this would put the
manufacturer in a position to so price his merchan-
dise that it would allow a larger profit for the jobber,
who in turn could share the same with his salesmen.

With the establishment by a numlwr of the larg-
est manufacturers of their own distributing houses,
many jobbers for their self-preservation must nec-
essarily look for lines from the smaller manufacturers.
Tlie jobber will greatly strengthen his own position as
well as that of his salesmen if he will discourage the
use of missionary men from the factories and incul-
cate, with real sales talks to his salesmen, some real
sales efforts on the part of his salesmen, who can sell
as much merchandise as any missionary salesman if
they put forth the right effort.

The Hf^bber can greatly assist the manufacturer
by the prompt payment of all invoices m the manu-
facturer must turn his capital many times each year
in order to itay in business. AIm tf he ^ill place his
orders with the manufacturer ia a tmy to insure as
near as possible continuous shipments, he wiU assist
the manufacturer to better govern his manufacturing
and keep his organization intact.

Tlie capital requirements of the cfs^r mantifae-
tnror today, is five to eight times as great as it was
ten to fifteen years ago, due to greater investment in
raw ^teriftls and iupplies. And also the greater

August 15, 1924

THE TOBACCO WORLD

44th year

■■■■■■■■eiciC3i:=83s::i

isazsrsirssrsssaaiassassrrzrmiB:::: - :«3ii

Volume 44

THE TOBACCO WORLD

Number 16

EaUblished
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, AUGUST 15, 1924

Foreign $3.50

amount of credit extension, made necessary by the
trend of merchandise prices, and business conditions.
This greater capital requirement means added expense
and less profits.

With the apparent retrograde movement in the
sales of cigars in recent years, and the constant de-
mand of tiie consumer for old-time quality, it is not
only necessary for the cigar industry to make a big
endeavor for the creation of new cigar smokers out
of the coming generations by a co-operative advertis-
ing campaign, but also to get a satisfactory under-
standing and the proper co-opeyatiou between the job-
bers and the manufacturers.

J. R.

"CHARLES THE GREAT" STARTS PRODUCTION

The newly organized company to manufacture the
famous *' Charles the Great'' cigar in Tampa, has
started operations and will soon have ** Charles the
Great" in the mouths of the consumers again. The
new concern is capitalized at $500,000, with Frank
Sierra as president and general manager, and Celes-
tino Sierra, secretary-treasurer.

The two a])ove-named officers, together mth Val.
yi. Antuono, Jose A. Lozano and Frajifiisco Sierra,
comprise the l)oard of directors.

STEPHANO HOME ROBBERY THWARTED

Tlie home of Stephen Stephano, well-known ciga-
rette manufacturer, on Ashbourne Road, this city, was
enteied by burglars on last Friday night. However,
tliey were hoard l)y ser\'ants and frightened away, after
shooting a policeman, who had been attracted to the
scene. Tlie ^^^ne cellar is believed to have been the
objective of the intruders, which held some choice vin-
tages of pre-Volstead days.

NEW $1,500,000 LOOMS ON HORIZON

According to insistent rumors tfiere ft a new com-
])any about to make its appearance in the cigar indus-
try which will consolidate several well-know^n factories
in order to meet competition. The new concern is said
to be the Pioneer Cigar Companv, vdth a capitalization
of $1 ,500,000, and the well-known factoiy of W. K.
Gresh & Sons, at Norristown, Pa., is among those to be
included in the combine.

BAYUK ADDS TWO MORE FACTORIBS

Bayuk Cigars, Inc., Third and Spruce Streets,
liave found it newssaty to open two more factories,
in order to satisfy the steadily increasing demand for
the Bnytik products. The new planta ^m ImmM at
Red Hill and TrumbaucrsviUe^ Pa,

NATIONAL DRUG LOSES DECISION

In a decision recently handed down by the United
States District Court, the receivers of the Ruyera Lo-
pez Company are permitted to continue operation of
the cigar stand located in the store of the National
Drug Company, at Thirteenth and Market Streets, this
city. The National Drug Company sought to recover
the lease on the grounds that the Ruyera Lopez Com-
pany had failed to fulfill the tenns of the contract in
so far that they did not carry in stock all of the popular
brands of cigars as required. The Court decided that
the receivers were not at fault in this point, but that
the fault was on the pai*t of the Ruyera Lopez Com-
l)any, and the receivers are to be allowed to operate
the stand until after the Christmas Holidays when it
is expected that additional profits will be made, which
will enable the creditors to receive additional pajTnents.

CONGRESS COMPANY TO OPEN NEW FACTORY

In order to cope with the increasing ordow for
their "La Palina" cigar, the Congress Cigar Com-
pany, of Third and Spruce Streets, this city, has ac-
quired the three-story cigar factory, formerly occu-
pied by the (ieneral Cigar Company, at Kulpmont.
Pa. The Congress Company expects to enlarge the
)>asement of this building and also put on an additional
storv, when the factorv will then accommodate 4(H>
eniployees, and be cai)able of increasing their present
(•utput by api)roximately 100,000 cigars a day.

V. Ernay, who was factory superintendent f<»r
the General will take charge of tlie factory for tln'
( ongress Company.

DUSEL-GOODLOE OPTIMISTIC

Many evi<lenoes M returning prosi)erity for th'-
cigar industry are beginning to be heard and among
them the Dusel, Goodloe & Company offices report a
gratifying increase in sales for the month of July,
over the same period last year. Dusel, Goodloe wV
Company are distributors for many famous brands in
this territorv, among them being ** Antonio y Cleo
patra,'' **Pancho Arango,*' "Webster," "Xatura!
Bloom," "Blackstone," "Detroit Hand Made," "Rob-
ert Emmet,* ^ €te.

McCORMlCK JOINS EISENLOHR'S
Charles W* McCorniick, who has been connecte<.
'with the ci^r industry for the past twenty-five yeav^.
lias joined the sales organization of Otto Eiaenlohr ^
Brotliers, Inc. Mr. ]\lcCormick is -well known througl
out the greater part of the Ignited States as a salesma )
of abilitv and will boost the famous **Cinco" th rough -
out the territory west of Chicago, beginuing the lattei*
part ol this nionth.

CONNECTICUT VALLEY HAS BAD STORM

A terrific stonn passed over portions of the Con-
necticut Valley on Thursday of last week, damaging
the tobacco crop. Tiie storm which broke the long
drought in that section was accompanied by terrific
winds and much hail. Martuis Elmore was killed at
South Windsor when his automobile was struck by
lightning. Estimates of the damage to the tobacco
crop vary from 25 per cent, to 75 per cent, ruined by
the wind and hail, while in other sections much good
was done by the timely rain.

CHARLES BOBROW ENJOYING VACATION

Charles Bobrow, of Bobrow^ Brothers, Incorpo-
rated, Fifth and St. James Streets, left for a well-
earned vacation in the New p]ngland States and Can-
ada. He is accompanied by Mrs. Bobrow and they
expect to visit Camp Somerset, in Maine, where their
daughter is spending her vacation, and will then visit
Canada and retuni via the Thousand Islands.

M. M. GANS LEAVER P.-V.

Announcement is made by the Pa^ftch-Voice
Lithographing Company, Inc., of Brooklyn, that M. M.
Gans has severed his connections with their firm. Mr.
Gans has been with the P.-V. Company only a short
time, but has been connected with the cigar industry
for a long time. No announcement as to his future
plflna haa been QPMde.

VAL. M. ANTUONO TO VISIT OLD HOME
Val. ^[. Antuono, the well-known manufacturer of
"Dupont" and "(\ IL S." cigars, of Tampa, Fla.,
left that ])lace on Aumist 8th for New York City, en
route to Italy, where he will visit his biiihplace, and
also visit France and Germany. Mr. Antuono expects
to return to America in September.

BOX MANUFACTURERS MEET IN DETROIT
The National Cigar B(l\ Manufacturers' Associa-
tion is holding its fifth summer meeting and outing at
the Hotel Tuiler in Detroit on August U and 15. A
large attendance is expected and a splendid program
for the entertainment of the guests has been pro-
vided.

SAM GILBERT VISITS PHILADELPHIA
Sam Gilbert, well-known president of the Webster
Cigar (^ompanv, of Detroit and also president of Otto
Eisenlohr &: Brotliers, Inc., Philadelphia, was a visitor
in Philadelphia this week, conferring with the "Cinco"
headquarters and discussing future plans.

MORT HAMMER JOINS "CHARLES THE GREAT"
Mort llammei-, well-known booster for Marcelino
Perez & (Nmipanv, has severed his connection
with that firm to join the sales force of the new
"Charles the Great" organization. Mr. Hannner is
a salesman of well-known ability and leaves the Perez
Company with tiieii- full oonsent and l^st wishes.

CLASSIFIED
The 1>08S and the clerks had gone out to lunch,
leaving the pretty little bookkee^r in charge of the

store

Enters a handsome young man. **!% yott keep
.luto accessories here:'" lie asked. The little book-
keeper smiled her sweetest, *Mlnly me," she replied.
— (ioftfl Hardware,

HEARING ON T. M. A. COMPLAINTS FOR CAR-
LOAD RATING FOR CIGARS

Acting upon the complaint filed by the T, M. A.
against a number of railroad companies, demanding a
carload rating upon shipments of cigars. Examiner
Hunter, of the Interstate Commerce Commission, pre-
sided at a hearing held in New Y^ork City, July 16, to
determine the issues presented by the T. M. A. com-
plaint and the answers filed by the railroad companies.

The railroads of the United States have never been
willing to recognize the principle that lower freight
rates should apply on cigars when shipped in carload
lots than w^hen forwarded in small lots, and at the
last annual meeting of the Tobacco Merchants Asso-
ciation of the U. S. some of the larger shippers felt
that the carriers should be forced to grant such an
adjustment.

Application w^as formally made to the Classifica-
tion Committees of the railroads but after unusual de-
lay the request was denied.

In ^larch the traffic department of the T. M. A.
filed a formal complaint with the Interstate Commerce
Commission against thirty-nine railroad companies,
asking for the adjustment, and the case was
heard July 16, before Examiner Hunter in New
Y^ork City. The shippers' case was presented by Mr.
Lucas, of the traffic department of the T. M. A., and
he was followed by Miles F. Figgatt, traffic manager
of the American Cigar Company; A. W. Goudy, traffic
manager of the General Cigar Company ; F. D. Walker,
traffic manager of the Consolidated Cigar CoiTDoration,
and L. J. Walsh, assistant traffic manager of P. Lorjil-
lard Company.

At the hearing before Examiner Hunter it was
strongly urged by Mr. Lucas, of the T. ^[. A., as well
as by the traffic managers of the various cigar manu-
facturers represented that a carload rating of third
class with a minimum weight of 24,000 pounds as
against the present rating of first class would only
be fair and reasonable and would entail no loss to the
carriers, for the difference in the freight rates w^ould
be more than offset by the reduced cost in handling
carload shipments.

According to Traffic Manager Lucas there is ever>'
reason to believe that a favorable decision will be ren-
dered by the I. C. 0.

DATES OF SUMATRA INSCRIPTIONS
ANNOUNCED

Inspection Davs.
Sept. 15. 16, 17.
Sept. 23.
Oct. 6. 7.
Oct. 20. 21, 22.

General

Inspection

Day.

Sept. 18

" 24

Oct. 9

" 23

Date of Sale.
Friday, Sept. 19
Wednesday. " 24
Friday, Oct. 10

" " 24

1924.
Amsterdam
Rotterdam
Amsterdam
Amsterdam

DIAZ IN DIFFICULTIES

An involuntary petition in bankruptcy has lx»en
liled against the Diaz Cigar Corporation, in Xew
York C^ity. Debts are listed at about $85,000, with as-
sets of about $750(^ David L, Klein has been ap-
Doinled receiver.

BOBROWS CLOSE CONSHOHOCKEN PLANT

The factory operated by Bobrow Brothers, In-
corporated, at Conshohocken for several years, has
Im en closed down on account of inability to get the
labor necessary to operate the factorj^ at capacity^
The i)roduction of this factory will be taken care of itt
other factories of the company and tlio Conshohocken
]ilant will he tti^ in tho future m a itorehouse.

10

44th year

THE TOBACCO WORLD

August 15, 1914

August 15,1924

THE TOBACCO WORLD

44th year

11

DETROIT

Detroit Closes Record Half Year's Business— New Mazer-

Cressman Company Plant Ready for Occupancy Soon

— Frank Horning Leaves Consolidated for M. J.

Sckwab— Peninsular Cigar Company Starts

Distribution of "Manuel"

Detroit, Mich., August 10, 1924.
ETHOIT clqse<l on Jun3 30th, the greatest
lialf year in tlie liistory of the city. Savings
(k'posits climbed above the $300,000,000 mark.
Hank clearini»:s for the period amounted to
$3,657,SU),()nO, as ccmipared with ^1^3,302,922,000 in the
first lialf of the year of 1923, being a gain of 11 per
cent, over this previous record year. "Dynamic De-
troit's" amazing construction activity in 1924 prob-
ably will exceed its j)eak record of 192)> which was the
largest building record in tlie city's history. Buikl-
ing permits aggregate $87,()tHMK)0 which shows an in-
crease of $22,250,()(H) for the first six months of 1924.
This record six months period closed with a lull in
the manufacturing activities and a dullness in the
trade which was partly seasonal and partly of indus-
trial readjustment through wliich the country is pass-
ing. An average of 229,722 persons were emph)yed by
mem])ers reporting through the Kmployers' Associa-
tion during the first six months.

The new i)lant of the Mazer-Cressman Cigar Com-
])any, Inc., at 5031 Grandy Avenue, is rapidly nearing
the comi)letion point and will be ready for occupancy
(hiring the early fall. When comideted it will ha the
finest cigar })lant in the eountry and without equal.
The interior of the i)lant has ])een laid out according
to Ja(K)b blazer's idea of what a cigar factory ought
to be. All the latest and modern devices will be in-
stalled for the ])i*otection of the raw material and fin-
ished products. The ventilating system which m 1^
inu: installed will ])rovide an even temperature i^ ^
times, keeping the tobacco and cigars in perfect con-
dition. Tlie new plant will be Ave stories, af rein-
forced concrete and steel.

tl

Frank J, JTorning has resigned his position with
«' Consolidated Cigar Corp., to accept a position as
managei- for the M. J, Sdiwab (^ompany, Dayton, O.
The M. J. Schwab Company are wholesale distributors
for many fast selling brands of cigars. We extend to
Frank onr sincere wishes lor success in hii new jw-
sition.

^\. W. Tucker, of tlte W. W. Ttt^er Ofar Com-
pany, has returned from a bnainess trip to Tndianapo-
lis, Terre Haute and Dayton, (). ^Ir. Tucker made a
general survey of the cigar aurl tobacco business in
the various cities visite<l, stating that the cut-price sit-
nation was very bad in all sections.

Mr, M« Bloom, re|)resenting the **!« rrimadora"
factoiy {Mm. Scliwartz), New York, H, Y,, ealled on

the trade here last week. The ''La Primadora" Ha-
vana cigar, a i)roduct of supreme quality, enjoys a
si)lendid sale here and is a popular smoke with the
Detroit men.

D. Y. McVey, Michigan representative for Ste-
l)]iano Brothers, manufacturers of "Rameses'' ciga-
rettes, has returned from a trip through the northern
part of the State. Mac rei)orts his brand as selling
fine in all sections of his territory.

The Peninsular Cigar Company's sales staff
started the distribution on "Manuel" cigars on Mon-
day, August 11th. The " Manuel'^ cigar is a product
of the ^lazer-Cressman Cigar Company, and is being
placed on this market in three sizes, "^ranuel" cigars
are a business builder for dealers everywhere, because
it holds customers. Its fine quality and splendid work-
manship are making many "Manuel" smokers every
day, so get Ix'hind a "Manuel," it's just the kind of a
cigar you will like.

John T. Woodhouse, of John T. "Woodhouse &
(V)mpany, has returned from a business trip to New
Vork City and eastern ])oints.

Otto Groll, western representative cf the Fedco
Sales Company, New York, N. Y., maiuifacturers of
"Klickit Cigarette" holders, called on the trade here
last week.

Tony Rego, of F. Garcia & Brother, Tampa, Fla.,
was on the list of out-of-town visitors who signed the
Tobacco AVom.i) register at Bert Johnson's last week.
Tony reports business as being very good on his brand
in all sections of the countrv.

W. D. Walker, western representative for S. S.
Pierce & Company, Boston, ^lass., called on the lead-
ing retailers and clubs last week.

Tom Hocknell has accepted a position with Mar-
cero. Bump & Howell Comj)anv, and will boost the
sale on "Dutch Masters," "Harvester" and "Swiff'
cigars on the east side of the city. Tom is well known
to the Detroit trade, having for manv rears been con-
neeted with some of our leading jobbers.

Mr. Lewis, representative of Alfred Orlik, New
^'ork, N. Y,, ealled on the trade here last Tveek with
his fall line of pipes. Mr. LcAvis %vas showing one of
his new numbers, "Captain Black," London ima<lc
pil)e which retails at $2 and according to reports the
**raptain Black" m enjoying % Wf mAm ^^ every
dealer.

(Continued on Page 19)

News From Congress

_ -AND

Ft D E R A L

Departments

Washington, D. C.

More Complaints Alleging Misbranding

FORMAL cimiplaint, alhging nnfair methods
of competition in connection with the use of
the word "Tampa'' on cigars, has been issued
bv the Feih'ral Trade Commission against H.
M. Griggs an<l K. C. Griggs, of La(jrange, (Ja., cigar
manufacturers trading under the name of H. ^l.
(iriggs Cigar Company.

The commii^sion charges thai the company man-
ufactures (igai's from tobacco grown elsewhere than
on the Island of Cuba under a brand name containing
tlie wor<l *'Tam]m," with the result that the puldie is
deceived into the Ix-lief that the cigars so lal)eled were
nuimifactured in Tamjja, Fla., and from tobacco known
as Havana tobacco.

A similar com])laint has been issued against Jacob
C. Winter and Titus A. Smith, partners under tlie
liames of J. C. Winter & Com])ai.> and Key West Ci-
iiar Company, Bed Lion, Pa. It is alleged that cigars
not made from tobacco grown in Cuba are olVered un-
der tl^e biKttnd uiivm ^1* "Key Wciit Perfectos."

The diseontiinuii>ce of the use of the word "Hav-
ana" in connection with cigars not made entirely from
tobacco grown in Cuba t« required Ijy the commission
in orders issued against the Edwin Cigar Comi)any,
lncoi]»orated, and James K. Hall. Ji*., both of New
Vork. In both cases the commissicui found that the
respondents advertised and represented that cigars
sold by them were m.annfactured Frtmi tolxuco grown
on the Island of Cuba and ou ])lantations owned by
them, ami that by reason of such ownershi]) they were
enabled to sell cigars at a substantially less ])rice
than ordinarily charged for cigars of a like charactei-.
The commission found that the res])ondents did n(»t
own plantati<ms in Cuba, and therefore their ret)re-
flentations wen* false and misleading to the general
public and unfair to com])etitors who did not resort to
mwrepreamilation in the ni.nrketing of cigars.

The orders in each case i)rohibit the respondents
from using the word "Havana" as descriptive of ci-
gars unless such ciuars Ix^ made entirely fr(»m tobacco
yrown in the Island of Cttlmi representing in any man-
ner that cigars other than those manufactured entirely
from tobacco grown in the Island (d' Cuba are Havana
cigarsi or advertising or re])resenting in anv manner
llMtt $my of the tobacco going into the manufacture of
cigars manufactured by them was grown upon a plan-
tation ()r plantations owned by the res])ondents in the
Islaii^ of Cuba when such m not the fact.

All Branches of Trade Under Investigation to Bring
About "Truth in Advertising"

The tobacco industry is not the only one in wliich
the Federal Trade Commission is seeking an improve-
ment of advertising ethics through the elimination of
brand names and advertising terms which mislead the
public into thinking that the commodities purchased
are made in well-known trade centers of certain mate-
rials when such is not the fact.

While the commission prohibits the use in the to-
bacco industry of the terms *' Tampa" in c^)nnection
with cigars made elsewhere than in the Tampa, Fla.,
district, and *' Havana" in connection with cigars not
actually made of tobacco grown in and imported from
( 'uba, other trades are meeting with the same uncom-
promising disapproval of the use of misleading terms
in the sale of their products. Orders have been issued,
for instance, prohibiting the use of the word ''Roches-
ter" in connection with men's clothing not made at
Rochester, X. V., a center of the clothing industry;
of "Sheffiehl" on silver not actually made at Sheffield,
Fng. ; of "Ivory" in connection with pyralin goods;
of "Quadruple" on silverware not having four ©aftts
of silver plate, etc.

The commission now has before ifTiniB^tous cases
where "key" words are used to give the impression
that a commoditv is made in a certain citv or from
certain materials. A large number of industries, it is
explained, have resorted to this practice. It is the atti-
tude of the commission that the use of these "key"
words misleads the public and is an unfair method of
competition with manufacturers who do not resort to
the same practice.

Packing Methods to be Studied

A scientific study of ])roper methods of i)acking
i;(K)ds for domestic shijmient is to be undertaken by
the Department of Commerce in an etTort t(> re<luce
the losses from inetficient ])acking, estimateil by the
railroads in \U'22 t(» $11,8(KMHK).

The study will be divided int<» two parts, (me in-
vest iuating the need for stronger and In'tter containers
s(» as t(» reduce loss and damage in transit, the other
In deveioj) methods for cutting down the constantly
growing costs (d' distribution, in ^vhich packing ]days
an ijnjxMtant ])art. It is p(»inted out that more than
live billion containers are used in dcmiestic shipments
each year and the need fdr stronger and better C4)n-
tainers is evidenced by the faet that it cost the carriers
last year !fo,0()(),()00 for repairs to those damaged in
li'ansit.

(Cotttmmd on Paffe SI)

12

44th year

THE TOBACCO WORLD

August 15, 1914

Business Building

By a Trained Business Man And

Advertiser

I WRiTTgN ESPECIALLY FOR THE TOBACCO WORLD 8YA.E.P

IXS

»lS3

CI&APIS !

ALL RIONTS RCSKRVCO

KS, the chain stores will .urow." So say the
])eoi)le who think that they know. But before
vour t)ackb()ne in its fright shakes your mar-
row to water, I hasten to observe that they
also sav the chain store cannot push the independent
dealer oil" the earth. For he is here to stay, and he also

will grow. , • ' '.^

Let us smile at this good news, and rejoice with
o'ladness. For we have a soft spot in our heart for
the indepeiulent dealer, and w(» wish, with a large and
abounding wish, that he may live a thousaiul years
and jjrosper greatly.

But, pause a moment. These knowng ones are
mightv careful not to say that all inde])endent <leakn-s
will remain with us. They know better. They know
that the coming days are h)aded with problems that
will trv men's souls.' They know that c(miiK'titioii will
l>e keen as a safety razor, as hard as a battleshif)**
armor, as persistent as a hungry moscpiito.

Liuler this competition many a goo(Lnatured,
easy-going, likeable cigar dealer will ride the chute of
failure.

Be heartened therefore with the good news, but
1^ stimulated by your great <langer to get busy with
brain and brawn. Sharpen your business sword, till
yoor quiver with arrows of business knowledge hints
and suggestions, and go forth to battle and victory,
with tlie grim determination to put all y«»r skill iWttd
eiiergj' m the tight.

^ ^ ^

•*Go8h,*' said my friend, tlie traveling »alesmai|
wliti takos long trips in far-oft* places.

**Thii m a wonderful country, Kven a c»w trav-
eling arottiid ia a windowless box car couldn't fail to
Im impressed.

**Everv citv, and everv suburb near oven- citv, is
growing, growing, growing, like the beanstalk of Jack
the Uittut Killer. Mure buih lings, better buildings,
more pro«^row-MI^|f ^)ple, moVQ genefoua ^piu^
ers.**

I n^Med affirmativeTy, said nothiBg^ tat m^ my-
self hard at work, thinking thoughts.

Said I to myself, said 1 — '* Growth aaeans w^ealtli.
The far-vlsioned man, the wise man, the wide-awake
man in every branch of industry will take advantage
of this growth and so is himself that wealth will liow
into his coffers.'*

Many a d^r deafer wit! wmm ffc«m the diiAey
little store, on a slee])y little street, to a location of
growth, and he will grow with the growth of the town.

Manv another one will chuck out the cheap, poor
I rash he has been handling, lie will enlarge and make
attractive his show window and wdll handle a better

line of goods. , , ^ ,

Still others will condense their stock, take on a

few specialty lines and triple their business.

And thev will all come in on the good things which

the growth of future years are bound to give.

CjJ Cj3 Cjl

When I next meet Uncle Sam I'm going to walk
up, \)i\\ him cordially on the back, smile approvingly,
and sav, ''Well doiie, Old Top. You're now on the
right track, for ycm're helping business men, instead of
nmnhantlling tlieni, and you're helping the little fel-
ler as well as the merchant prince."

Here is one thing he is doing which will interest
vou. He is getting up, through his Chamber of Com-
merce, a series of pamphlets to be distributed free to
retail merchants. They will help the retailers by giv-
ing them business pointers and information, just as
this Business Buihling l)ei)artment is trying to do.

I know a lot of you ambitious chaps will be pleased
to receive these free pamjihlets and that you will sit
you down, take pen in hand, and write a letter to The
Chamber of Ccmimerce of the United States, AVash-
inuton, D. C., asking them to ])ut y<m on the list.

And you will rea<l them, and you will say **Migosh,
some of their doi)e is the identical stuff that B. R D.
of the Tobacco World has Iwen spilling out." And you
will believe it, and follow it, and grow and grow and
grow, and \ on will get rich and fat, and good-natured,
and you will say, *'A\v, its the easiest thing in the
world to make money. All you've got to do ia to get
bushiess knowledge and apply it."

I eertahtly wonld like to a^nire the business of
S certain cigar dealer in a certain town I have in mind.
It is H large town, with plenty of life and monied pm*
pie. lie is situated on the main street and also han-
dles tile daily newspapers and a more or less line of
eanilies.

He i» a melancholy man with an unhappy hmk in
fwth eyefl, which was explained when he. In a moment
of confidence, infonned me that he was making ft liv-
inj^ ^1 ft very poor one.

When T gave his store a <»reful once-over I wai
snrinised that he was even making a poor living.

(Continued on Page 20)

August 15, 1924

Say You Saw It in The Tobacco World

44th year

13

JUMBO

was only two inches taller than other
elephants; but those two inches made millions
for Barnum.

Whether it's elephants, automobiles or cigar
boxes, that little difference means everything
in the making of sales.

Always our aim has been to produce cigar
boxes a little farther away from the ordinary—
a little closer to perfection.

With four plants admirably iQcated fc^
Eastern distribution, we are in a position to
serve your every requirement.

LfMi^HEY- Myers Cigar ioxCo.

OIGAR BOX (VIAfMURACTUFf ERS

s-»

YORK-HANOVER -EPH RATA- PHILAOEUPHIA

After all
nothing satisfies
a good cigar

14

44th year

THE TOBACCO WORLD

August 15, 1914

August 15, 1924

Say You Saw It m The Tobacco World

ONLY WOMAN CONGRESSMAN FAVORS STAND-
ARD PRICE LEGISLATION

Producers and distributors are prone to lose sight
of the important fact that, after all, they are not the
most important factors in trade. That position is oc-
cupied bv the individual popularly known as the con-
sumer. All the efforts of manufacturers, jobbers, whole-
salers and retailers are due to the common desire to
\vin the consumer's favor. And, in the last analysis, all
the bills affectino- business introduced into national and
state legislatures depend for their success upon the at-
titude of her majesty the consumer.

The most encouraging development in the fight for
standard price legislation— encouraging that is, from
the standpoint of the advocates of this reform— is the
announcement that the Honorable Mae E. Nolan, of
California, the only woman representative in Congress
has announced her cham])ionship of the standard price
cause. News of Mrs. Nolan's position became public
at the recent annual meeting of the American Fair
Trade League, which organization is leading the move-
ment for standard price legislation. Secretary-Treas-
urer Edmoiid A. AVliittier reported that he received
from :Mrs. Nolan a statement not only announcing her
stand but analyzing her reasons for taking this position.
In a wf)rd, Mrs. Nolan favors standard prices on stand-
ard goods l>ecause they will help the consumer, ^e
says :

"I am in far<WP of the proposed legislation re-
storing to producers of branded, quality goods the
right to establish standard retail prices on their
products because I believe such a system helps and
protects the consumer. . . .

*'The women of the country are thorough be-
lievers in standardized branded goods. Such goods
are the yardsticks by which they measure unidenti-
fied merchandise. After long satisfactory use they
have come to regard as standards of value in many
lines articles whose names are household words in
millions of homes. All this ])romotes stability and
economy in iiroduction which is directly in the pub-
lic interest.

**I have in my possession a list of women ^
clubs which have ])assed resolutions officially en-
dorsing standard price legislation. It includes 200
well-known organizations situated all over the
United States and representing almoai every 8tat#
in the Union.

**In the mind of the avefage woman d^^lte
prices and definite qualities are inse])arable. When
she is accustomed to using the same brand and finds
that the price of this brand has suddenly shifted
her first thought is that the quality has changed
too. She loses faith.

"When pri<Ms become nnsettled quality must
deteriorate. The producer, Avhether he be a grower
of fine fruit or the maker of line underwear, whose
distributors indulge in cut-price competition in his
prodnet, and nse his good will as advertising bait,
must rat his quality to meet the demoralized market
or ifo ont of business. But when stable standard
prices prevail the competition is wholly one of qual-
ity. The ])roducer under such conditions must seek"
the coiisunier's favor thiough cpiality alone. His
business can only come through giving better valne
at the standard price.

'^Legitimate price changes seldom come sud*
denlv. Thev are due to fundamental changes in
production and distribution. Sudden retail price

reductions are almost invariably due to an effort to
attract trade by selling standard articles sufficiently
below the normal price to create a sensation. The
merchant loses on the sale of these popular arti-
cles but he more than makes up on the loss on sales
of unadvertised and unknown unbranded goods
upon wdiich the merchant can safely tack an exorbi-
tant profit and which the consumer buys under the
false impression that they are equal bargains. In
the end the consumer loses.

"Standardization is the consumer's greatest
l)rotection and standardization of quality is impos-
sible without standardization of prices.''

Four bills providing for the establishment of stand-
ard i)rices on trade-marked goods were introduced at
the last session of Congress. None of these measures
became a law. Their failure was not due to active oppo-
sition but to the unprecedented situation wiiich pre-
vented the i)assage of nearly all other important legis-
lation except the essential appropriation bills.

The meeting received a telegram from Congress-
man Clyde Kelly, one of the authors of the Kelly-Steph-
ens Hill, giving assurance that speedy hearings on
standarcl i)rice k'gislation wcmld be obtaine<l when Con-
gress reassembles and congratulating the American
Fair Trade League on its work in building up favorable
sentiment.

44th year

15

WDC FEATURES CAMPAIGN PIPE

There is at least one feature of the recent news
fiom ])olitical circles wliich the ])rogressive ])ipe mer-
tiumt can capitalize to his advantage. That is tlu' pop-
ularity of tlie pipe smoked by (Jeneral Charles &
Dawes.

William Deinuth & Company, ])rogressive pii>e
manufacturers, see in the fact that (Jeneral Dawes'
pipe is as famous as the man himself, an op])ort unity
for adiled sales and ])rofits for the ])ii)e merchant. The
eilitorial and news columns of the ])ress throughout the
countiy, have commented profusely upon the (fcneral's
affection for his i)et ])i])e. The newspai)ers and the
movie news reels have pictured (Jeneral Dawes fre-
qiiently, and always with his ])i])e.

That this ])ublicity has had an eiTect upon the
American jiipe smoker, is evident from the tlcxHl of
in(|niries received l^ William Demuth & Company,
for the style of pipe smoked by (Jeneral Dawes,

They have just ])laced on the market "The Vvm-
paign Pii)e," it is sold in a carton of half dozen with
an attiaetive aiid api)ro])riately designe<l display card.
*'The Campaign I*ipe" is uwde to ret^l At $1 each.

The bowl is made of genuine briariij two STOtioUH.
one to hob I tobacco ami the other to ])rovide a chmn
ber at the bottom into which all saliva falls. The
stiaight rubber stem leads out from the top of the
iMiwl 8<> tkat nothing but smoke is drawn into the month
leaving the tobacco bowl always ])erte(tly dry and
clean. Tliere are two draft ln>les in the ]>ottom of tht*
tobaccij bowl, pro\ Iding a free and rumly draft, instti-
ing a cool smoke at all times.

The publicity given to the pipe, its distinctive nii;^
l)ractical construction which ajipeals to the discrimi-
nating pipe lover, the attractive counter and wiiuh'^^'
dis])lay i)rovided for **The WDC Cam])aign Pipe," •H
((nnbine to make this what we believe will be one •»!
the fastest selling pipes ofltered to the tr^te in re-
cent vears»

Putting Cigars in their

Right Place

' I ^HE demand for Good Cigars will con-
tinue to increase as Standards of
Excellence continue to be maintained.

Even after the best of everything has been
done in manufacturing, the effort will be
as good as wasted unless the same care is
given to the packing.

Keep on the safe side absolutely, by using

SPANISH CEDAR BOXES—

3eyond any question,
TTie Best Containers
For Good C^^EUfs

After all
»tlisi^ Mtisfies lili^

ar

16

44th year

THE TOBACCO WORLD

August 15, 1914

TO ADVERTISE THE TOBACCO INDUSTRY

** Advertise the Tobacco Industry" is the keynote
of the many discussions being hehl at the headquar-
ters of the Allied Tobacco Industries Exhibitors As-
sociation at their Hotel McAlpin lieadquarters of the
tobacco industries exposition to be held at the (jrana
Central Palace, New York City, national tobacco week,
January- 19 to 24.

Considerable controversy and discussion has pre-
vailed in practically all branches of the tobacco m-
dustrv relative to a huge national advertising fund
contributed by the entire industiy and the Allied l^x-
hibitors Association call attention to the tact that the
coming tobacco industries exposition provides an uii-
usuallv valuable foundation for a eampaigii ot this
character particularlv centered in national tobacco
week with the exposition the hub from which this
advertising should rotate.

The tobacco industries expositions already held
have conelusivelv proven themselves veritable foun-
dations for editorial and news publicity worth hun-
dreds of thousands of dollars to the industry m gen-
eral, say the directors of the Allied Tobacco Exhib-
itors Association.

An exposition provides a news angle for the
newspapers and permits of opportunities for them to
mention the industrv and its varied direct and allied
products that they could not do without some news
basis to carry the stories..

SupplementaiT to the agitation for a tobacco ad-
vertising fund it has been suggested that each exhib-
itor in the exposition pennit themselves to be as-
sessed a certain sum based on the cost of their space,
the sum not to exceed 10 per cent, of the amount ot
^^r exposition contract.

The monev thus realized to be devoted to general
advertising reaching the public and consumers with
a plan of advertising that ^yi\\ benefit both the exposi-
tion while open and the tobacco industry m general,
in the latter field the result will be of longer and more
lasting effects.

This idea or suggestion has already met with fa-
vorable response, continues the statement of the Al-
lied Exhibitors Association and it has now reached a
point where it is suggested that in addition to exhib-
iting in the exposition those individuals, finns and as-
sociations interested in the progress and advance ot
the tobacco industrv in general should contribute to a
special advertising' fund to be utilized in conjunction
with ^ tobacco industries exposition publicity cam-
paign, particularly while the exposition i« open dur-
ing national tobacco week.

To Bttfti^ rf ttie leading concerns in the industry
this does not call for an addition to their annual ap-
propriation but the arrangement of a schedule for the
expenditure of additional money during national to-
bacco week in conjunction with the tobacco industries
exposition exhibitors.

f!l€ cwisensns of opinion in tlifi Allied Tobacco
Exhibitors Association is that the tobacco industries
exposition in January and national tobacco week be-
ing exploited in conjunction with it, provide the one
great opportunity for w-operative action itt th# ad-
vertising of the t'obacco industry to the general public
1^ exposition exhibits and trade and newspaper a<l-
vertisements along the lines so long advocated by
many of the leailers but which has not yet been
brought to a head for want of a rallying- point or
foundation.

Favorable editorial comment has already been
made In trade papers and the Allied Tobacco Exhib-
itors Association will provide their Publicity Com-
mittee for active co-operation with all interests who
appreciate that the exposition provides an opportun-
ity for this advertising campaign.

ENGLISH "FAGS" FOR THE INDIANS
Imports of cigarettes through the Port of Bom-
bay for the fiscal year ended March 31, 1924, were
valued at $1,276,560, of which Great Britain furnished
ikl 196 158 and the United States $29,704, says Consul
Keblinger in a report to the Department of Commerce.
These cigarettes are mostly of British manutactuie
and knoAOi to the trade as '* Virginia cigarettes, al-
though a small quantity made of Turkish tobacco is

also imported. , . .i *

During and immediately following the war, Amer-
ican cigarettes were smoked in this district because ot
the scarcity of English cigarettes, but when the Eng-
lish article became abundant the American cigarettes
practicallv disappeared from the market. The reason
for this abandonment of the American cigarette was
not because of the superior quality of the English
make or its cheapness in price, but was almost entirely
(iue to the failure on the part of American manutac-
turers to pack their product in a manner suitable tor
a tropical climate and in accordance mth the wishes
of the trade of the country. , • ^u^

Since practicallv all of the tobacco iised m the
manufacture of English cigarettes of the Virginia type
is produced in the United States, it is reasonable to
suppose that American manufacturers could produce
a similar cigarette as cheaply as the British manu-
facturer. „ II- «:„„
The British manufacturer usually packs his ciga-
rettes in tins of 50 and 100. These tins are sealed in
a vacuum which is provided with an easy contrivance
for opening. The American cigarettes now supplied
are similarlv packed in tins, but have not be^n sea ed
in a vacuum, and dealers claim that the quality ot tht^
cigarettes quickly deteriorates. ^ ^ ^ ,

Cio-arettes are probablv advertised to a larger ex-
tent than almost any other article on the Indian mar»
ket, and the recovery of the trade by British manu-
lacturers can largely be attributed to the extensiveness
of their advertising. It is believes that a good busi-
ness could be developed for any American manutac-
lurer who is willing to compete in price and qualm
with the cigarettes now being sold. ^u^iqA:]

For the fiscal vear ended :^Iarch .H, 19^4, ^^^-j^*^ !
of pipe tobacco was imported through the Port o|
Bombav, of which Great Britain furnished $103,bb<
while tiie United States supplied $2434.

American manufacturers have never hginci
laro'olv in the pipe tobacco trade of this district maiiuj
l)ecause ,they have mvW met the packing require
nients of the country.

RICE LEAVES AMERICAN
N. J Rice, who has for a number of years been trie
manager of the Little Cigar Department of tlie Arm-t.
can Cigar C(.mpanv, has resigned trom that positiuii,
and, althougli no announcement has been macte as jy
his future plans, it is expected he wdl make aa ^
portant connection in tit« cigar industry m me neai
future.

ipPTEGROVfi rNCRlAiEt CAWTAL

The capital of the- Uptegrove Cigcir Box Lmwr
Company, hfii? )^Wl1R«f»Rged from $35,000 to |o00,U )t).

August 15, 1924

Say You Saw It in The Tobacco World

44th year

17

111

IlliJilllllillilllillllilllW^^

i',ii;i

Meet The Man
Who Handles Manilas

Constantly throughout the country now
there is inquiry for the better cigars from
the Philippines.

Smokers are becoming more apprecia-
tive of Manilas.

They can see the quality.

They realize how great the value is.

AH long filler, strictly hand made by the Spanish method, Manilas
challenge comparison with more expensive cigars from other places.
Mild, free burning, piquant, Isabela tobacco appeals to men who
know. Filipino makers excel in workmanship. Manila cigar factor-
ies are as fine, clean and sanitary as any in the world.

Manila popularity is not confined to
Class A.

Live dealers find it profitable to feature
dependable brands in various sizes.

Placing Manilas in the show case puts
money in the retailer's pocket.

Build Business On
Standard Brands

%Mt of MiKila factories on application.

Names of importers cheerfully given.
Further information supplied on requests

Manila Ad. ^pencj^
(C. A. Bond, Mgr.)
15 William St.,
New York City

ill

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18

44th year

Say You Saw It in The Tobacco Wobu)

August 15, 1914

August 15, 1924

THE TOBACCO WORLD

44th year

19

There s something ahout tkemyouU likp

k

TWENTY FOR AQjOABTER

Tareytons are working overtime for
dealers everywhere. Their sales are
growing— ^roa^iw^ — GROWING! To
stock them is to enjoy the prestige
of a quality brand, and the profits
from a popular one.

^T^ Herbert

lareyton

CIGARETTES

EGYPT SMOKING VIRGINIA TOBACCO

Turn of Native Taste from Turkish Cigarettes to American

Credited to the War.

Sending cigarettes to Egypt sounds like the prov-
erbial sending of coals to Newcastle, but it is being
done, says Trade Commissioner K. A. May in a report
to the Department of Commerce.

The native Egyptian has always been a large con-
sumer of tobacco but his tastes until recently have been
almost exchisively confined to Turkish and other
nearby tobaccos. In 1913 less than 79,000 pounds of
manufactured tobacco, excepting cigars, were im-
ported, valued at 13,000 Turkish pounds ($65,159).
During and subsequent to the war large quantities of
cigarettes manufactured from Virginia tobacco were
imported into Eg}pt for consumption by the British
militarv forces stationed in the countiy. For instance,
in 1920 and 1921 more than 660,000 pounds of ciga-
rettes were shipped to Egypt, almost entirely from
England. However, there followed a considerable
slum]) wiien only a little over 244,000 pounds were en-
tered in 1922 after the British war forces left.

That the native Egyptian is smoking more and
more Mrginia tobacco is indicated by the fact that the
1923 imports iucreaaed 45 per cent, over the previous
years, and sin<» all of these cigarettes were shipped
from the United Kingdom, it is veij probable that
they were manufactured from Virginia tobacco.

" The most popular brands are being extensively ad-
vertised along with locally manufactured cigarettes.
Bill posters and store window displays in both English
and Arabic are of)mnionly used, while some of the
larger cigarette im])orters have established regular
automobile delivery systems whereby large quantities

of cigarettes are delivered from Alexandria to the
smaller interior native cities.

Virginia tobacco not only appeals to the taste but
the price is wdthin easy reach of the natives, w^hich is
a ver\' essential factor since the profits of the retailer
have been cut from 25 per cent, to 2 per cent. Inaports
of American-made cigarettes increased from thirteen
pounds in 1922 to 352 pounds in 1923, and it is beUeved
that the Egyptian market should furnish an attractive?
opening for further increased imports of American-
manufactured cigarettes, especially those of low prices.

Egypt has no preferential tariff, hence American
cigarettes will meet British-made cigarettes on a!i
equality basis.

"HOOK UP- YOUR BRANDS
WFTH NEW TOAOT:

BY PAQKING YOUR CIGARS
IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windscar Cigar Bar Co.

PENNA.

m

WINDSOR

Aftn-all
JMtfffiMlttal

(Continued from Page 10)

C. Cody McDonnell, of the Consolidated Cigar
Corporation, and the official booster of ''Dutch
Master'' cigars, has been in our midst for the past
two weeks working with the sales force of Marcero,
Bump & Howell Company, local distributors of the
Consolidated brands.

The annual picnic of the employees of the Mazer-
Cressman Cigar Company was held at Belle Isle on
Saturday, August 16th. Salesmen and office employees
from the Chicago and Toledo branches of the Penin-
sular Cigar Company also attended with their fami-
lies. Various games and races were arranged by the
'committee for the ladies and children. The baseball
game between the office force and salesmen was the
big attraction of the day. Prizes were presented to
the winners of the different events. Music was fur-
nished by the Garvett Serenaders and Lindy's quar-
tet. The famous song of ''What Makes Water in
the Watermelon'' was rendered by Monsieur Barris.
A large crowd w^as present when Major Wixon made
the journey to Bagdad by way of Lyons, over the
stone bridge to see Count McVey about Lurie's Katz
around Linderbury, Eat-on on 'the Barris of Fink-
ville. The watermelon festival concluded the program
of the day and a swell time was had by all.

"Doc" AVatkins, bf the Watkins Cigar Stores
Company, w^as seen last week hobbling around w4th a
cane. "Doc" explains the injury- as a fall over a
fence at his cottage on Union Lake, but the others
say. Oh, well, "Doc" looks pretty sporty with a cane
and new monogrammed cigarette holder.

Samuel Gilbert, president, and Samuel Gates,
vice-president of the Webster Cigar Company, w^ere
recent visitors to New York City.

Miss Elsie Wenslow^ buyer of the cigar depart-
ment of J. P. Lieberman & Company, has returned
ifrom her vacation which was spent on the family
farm near Howell, ]\Iich. Several of Miss Elsie's
fhums w^ere her guests during the sojourn, and they
are singing the praises of farm life with the beau-
tiful cows and chickens.

J. Eugene Beck, of R. A. Bachia & Company,
manufacturers of "Flor De Bachia" cigars, was on
the list of visitors here last week. Eugene reports
the sale on his brand as being very good in all sections
"f his territory.

L. F. Weiss, of the Martinez Havana Company,
New York City, N. Y., manufacturers of "Luis Mar-
tinez" cigars, worked the trade here last w^eek.

Charles Lamb has accepted a position with How^es-
Hlioemaker Company and is covering the downtown
Boction of the city. The Howes-Shoemaker Company
iire the local distributors of "Popper's Ace," "Gi-
rard," "Bankable" and "Popper's Eight Center."

Jim Williams, of A. Amo & Company, Tampa, Fla.,
was in town for a few^ days last week looking over
tvnde conditions. Jim is spending the summer at his
<* Jttage on the Flats, where he is enjoying the fishing
Piid swimming which this section of Michigan is noted

William J. Cross has awepted a position with the
C liarles F. Becker Companv, Detroit distributors of
*' Webster," '*Robt. Emmet," "R-B," "Blackstone**
wid "Cuesta Rey" cigars.

Dick Tobin, of the Continental Tobacco Company,
is meeting with great success on the distribution and
sale of the Continental products in Michigan. The
"Dunhill" cigarette is proving to be very popular
mth the Detroit smokers. "Barking Dog" cigarettes
are enjoying a very steady sale and his various brands
of smoking tobaccos are reported to be in a very
healthy condition. Dick has many attractive window
displays throughout the city on his many different
brands.

I. Klingenstein, of the KHngenstein Company, Los
Angeles, distributors for "Webster" cigars, called on
the factor^^ here last w^eek. ]\Ir. Klingenstein reported
the sale on "Webster" cigars as increasing rapidly
in all sections of their territory.

Here's a new one for home brew. It sounds good
if a fellow has the nerve. The following recipe was
foiind in the pockets of a fellow arrested by the of-
ficials: ''Chase ivild bnll frogs three miles and gather
'up the hops. To them add ten gallons of tan bark,
half pint of shellac and one bar of home-made soap.
Boil thirty-six hours and strain through an I. W. W.
sock to keep it from ivorking. Add one grasshopper
to each pint to give it a kick. Pour a little into the
kitchen sink and if the enamel comes off it is ready
for bottling.''

Window displays this week, viz.: "Dutch Master"
(Marcero, Bump & Howell Companv), "El Producto"
(G. H. P. Cigar Company branch), "Webster" (Chas.
F. Becker Company), "El Javana" (Peninsular Cigar
Company), "La Palina" (Lee & Cadv, Inc.), "Robt.
Emmet" (Chas. F. Becker Company), "Chancellor"
(John T. Woodhouse & Company),' "Robt. Burns"
(General Cigar Company), "Humo & Dime Bank"
(Peninsular Cigar Company), "Popper's Ace"
(Howes-Shoemaker Company).

Very truly yours.

"TTlL^tc^ Cr^/Ujh(^^^^

••LIVE NEWS FROM THE PHILIPPINES"
President Quezon Assures Protection on American Cipftadl
American capitalists in the Philippines will not
need protection of tlie American flag after independ-
ence has been granted the islands, but will be treated
squarely, even generously.

Helping the Small Farmers
The Philippine National Bank has reserved funds
for loans to small fanners. This will give the latter
sufficient capital and means on which to lean while
waiting for their produce.

Compilation of Various Internal Revenue Laws Enforced
Several laws affecting internal revenues of the
islands have been compiled by the Bureau of Intenial
Revenue. Parties desirous to secure copies should
communicate to the Collector of Internal Revenue, Ma-
nila, P» L, at fifty <»nts a copy.

Tobacco Co-operative Market
The bureaus of commerce and industiy, agi'icul-
ture and internal revenue have ]ierfected plans for the
organization of six co-operative marketing associations
among the tobacco growers of the Cagayan Vallev.
This movement will pave the way for better cultiva-
tton as the planters \v\\\ realize that they would thett
get the right share and gnce of the produce.

20

44th year

Say You Saw It in The Tobacco Worlp

August 15, 1914

August 15, 3924

THE TOBACCO WOELD

44th year

21

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MHMlHIMHMtHMIHM*!

GMLES TtiONSON

tiMMWiMUMMiiinmmmMm

M(MI*'KHM<»I*

The Moneys Worth Ciifar

- BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 3166

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe DoRieatic Filler— Imported Sumatra Wrapper)

Charles Thomson

Mapacuba ^

Prince Hamlet

After all
jiothtng satisfies likej
a good cigar

KiniiiiiiitHiiiinitmminiiiiitiuiiiiii

IHIIIHlHIIIIIIIimWUIIIIIIIIUIIIIIIIIIIIHW

HIIIIIIIIUIIIIIgMHMWtlllllllllUIUi

HiimifHimmmimiiUHttHnnH

luiiuuiuiaiiuuuiuiiiuiui

iERCHANTS OGAR BOXP

DALLASTOWN; PA.

^.MANUFACTURERS OF

CIGAR BOXES & CASES

Dealers In Labels, Bands and Edgings

CAPACITY 15,000 DAILY

' f /• f.f W1 A We make them. Anything In Cedar, Venaer,

lilts W OOQ- RMiwood and imiUtion.

f^f.) D* W« *»•*• **»••"• !-•* "• quote you on your

If f ( 5 a nC68 n*«d- Line up with a first cUm Iwxmakar

for your 1924 requirements.
WE SPECIALIZE IN BOITE NATURE BOXES
First CUa* Cldar Boxes Guaranteod

flBembcre ot tb€ IWtrttWft tw Cor&lall^ tnvtteD wbcn in
pbiUDelpbla to malieltbe omces^ot

tCbe ZCobacco Morlb

tbcit bcaOauattcta, an& to mahc uec ot out scrvtcce
in aniB anb all wa^a. for conferences a private office
will be placeb at tbeit blepoaal, if beglreb. •Remember
tbe abbre00, 236 Cbeetnut Street, pbilabelpbia, pa.

Vclepbone, lombarb 1768

Business Building

(Continued from page 12)

There was a heterogoneous collection of cigars and
cheap-looking candy, the newspapers were scattered
about in irremediable confusion and the Little God of
Disorder sat on his throne and Mughed in glee at the
confusion he surveyed.

How anv one would enter to purchase candy or
cigars in such a place was a mystery to me.

I went from there, filled with wonder— wonder
whether anv reader of these pages is such a bum busi-
ness man that he keeps such a disgraceful looking
store as this? I hope me there is not. For I desire tO'
cherish the happy belief that every reader of these
pages has read carefully enough to realize that he is
committing a sin against himself, unless he has real-
ized the absolute necessity of keeping his store spic,
span and attractive.

Cj] Ct3 C!3

IHiat, think you. is one of the remarkable changes
in the business world? I will tell you. It is the
evolution of the retailer from a storekeeper to a mer-
chant. _ .^- ,,

*^He has educated himself to grapple with the
science of merchandising which has caused this.''

This is a practical subject. It is of personal in-
terest to vou. You well know that if you don't kee])
up with the business procession you will fall behind
and all sorts of unpleasant things will happen.

Wliich would be sad.

The above thoughts come from a high business
authority, and are not merelv the ideas of your hum-
ble, but earnest, business writer.

He savs that ''industry, integrity, intelligence,
knowledge "of human nature, of buying, of selling, of
business methods, are the essentials of the progressive
retailer of today.*'

Same old stuff, vou see, as 1 have been spiihng
out, for lo these many days. Get knowledge, ses I.
and T keep saying it a million times a million, and
then a million more.

And some of vou boys have heeded my words.
You have put spectacles on your mental eyes, an<!
have hunted through hundreds of tons of straw for
little grains of technical knowledge. And whe- you
found 'em you used 'em, b'gee, and business with yon
has improved and is satisfactory-, thank you. ^

All of which encourages me to continue, ringing
my bell, and repeating, ''get knowledge and make
monev.'' Ain't it?

LIVE NEWS FROM THE PHILIPPINES
Investment Opportunities in the Philippines
Ap])roximately 40,000,000 hectares of commercial
forests, located in Mindoro, Samar, Agusan, Surigao,
Apavao and Cagayan in Northern Luzon still await ex-
tensive exploitation, according to the Bureau of T ur-
estrv.

Twenty-five Radio Station* Planned for the Islands
^fore than twentv-five radio stations will be e8tftl>-
lished in different parts of the islands at tlie request
of the authorities and as planned by the Bureau oi
Posts as soon as funds are available.

AN INTERESTING BOOKLET FOR MANUFAC-
TURER

The Milwaukee Journal has just issued a thirty-
six page i)rinted volume on the cigar, cigarette and
tobacco situation in JMilwaukee. This is the 1924 con-
sumer survey showing the number of brands on the
Milwaukee market and the poi)ularity of each brand.

Questionnaires containing more than a dozen in-
(juiries on the tobacco products subject were mailed
out early this year to 10,000 men in Milwaukee. Five
names were taken at random from each page of the
city directory. Three thousand questionnaires were
returned and information contained in the 1924 analy-
sis was taken from these replies. This is the third
year that the Journal's merchandising and research
department has gone direct to the consumer for trade
information. To supplement this data a dealer survey
was also made.

The facts and figures section of the survey shows
a total consumption of 65,915,782 cigars at the rate of
9.43 cigars each week by each cigar smoker. Cigarette
iigures show a total consumption of 18,803,093 pack-
ages at the rate of 190 packages i)er year per smoker.
Milwaukee men, L3,L36 of them, who roll their own
cigarettes use 1,509,589 packages a year, an average of
2.21 packages a week. Smoking tobacco had a volume
of 9,586,428 packages last year with an average of
1.89 packages per week for each person.

There are 2 per cent, more Milwaukee men, eight-
een years and over smoking package cigarettes and
also rolling their own than there were in 1922, as
shown in the survey of January 15, 1923. This leaves,
among the Greater Milwaukee men, eighteen years and
over who already smoke cigarette.^, a ])otential field of
4.336 who now smoke those cigarettes which they roll,
exclusively in addition to a semi-potential 8806 who do
roll their own but also smoke package cigarettes.

There are two more brands ot cigarettes used in
Milwaukee than there were last year, bringing this
year's list up to twenty-eight. In addition there are
fifty-eight other brands having a total of less than fifty
regular smokers as purchasers.

Practically all the gain, in the ntnnber of Greater
Milwaukee men, eighteen years and over smoking ciga-
lettes, has been in the "roll your own" division.

A review of the advertising used in Milwaukee
< luring 1923 in a way shows the why. Only one brand
of cigarette was more heavily advertised than "Bull
Durham" tobacco, and that brand showed substantial
gains.

Pipe smokers, among ^Milwaukee men have in-
creased over 13,000 representing;- 3 per cent, of all
tliose who smoke, and 4 per cent, of the total men,
'ighteen years and over in Greater Milwaukee.

There still is a big field, however, for the manu-
facture of smoking tobacco. In the 1923 analysis com-
piled on January 14, 1923, for the year 1922, it was
>hown that of the total who used smoking tobacco only
• ».61 per cent, smoked a pijie exclusively, 46.84 per cent,
snioked a pipe and cigars; 6.32 per cent, pipes and
< igarettes and 43.23 per e^nt. pipes, cigars and ciga-
rettes.

Six per cent, of the men using smoking tobacco,
huy it regardless of brand name. During 1922 as shown
in the January 15, 1923, survey this perTOntage was
1 .4 per ipfint.

•#',

News from Congress

{Continued from Page 11)

The Department of Agriculture, Interstate Com-
merce Commission, Post Office Department, American
Kaihvay Express and a number of national organiza-
tions will co-operate with the Department of Commerce
in this survey, the results of which, it is stated, will
l>enefit both the j^ublic and all factors of industry.

Millions Can be Saved by Standardization

American industiy can save millions of dollars a
}'ear which are now wasted, by the adoption of stand-
ards of practice and production, it is declared in a
report of the division of simplified practice of the De-
partment of Commerce, just submitted to Secretary
Hoover. The division was established by Secretary
Hoover three years ago to co-operate \vith industry
in checking the tremendous drain upon the nation due
to waste.

Nearly every industry has some loss by waste, it
is declared by officials of the division, ranging from
a few thousand dollars a year in some of the more
highly specialized lines to as much as $250,000,000
in the lumber industry. A large number of industries
have in the past three years adopted standards of
sizes and types worked out in co-operation with the
division. That these standards will save gi*eat sums
of money, not only to the manufacturers but to users
of the standardized products who, in the past, have
been put to considerable expense and delay in making
replacements of odd-sized parts, is indicated by the
fact that in one industry alone — brass lavatory and
sink traps — the number of varieties is to be reduced
from 1114 to 72.

Standardization is sought not only for goods pro-
duced but for containers as well, it being pointed out
that the use of unsuitable containers and unnecessary
sizes does much to increase the transportation bill of
the country. The number of package sizes for w^oven
wiie fencing, for instance, has been cut from 2072 to
1.39, and the latter number will care for every need
of users of the product.

Total Exports for Fiscal Year 1924 Total Over Four Bil-
lion Dollars

Exports during the fiscal year 1924, which ended
June 30 last, reached a total of $4,311,625,797, accord-
ing to figures just compiled by the Department of
Cmnmerce, the largest total since the fiscal year 1921,
when they amounted to $6,500,000,000. This was ap-
proximately $355,000,000 gi-eater than the exports in
1923, and nearby double those of 1914, which affgre-
gated $2,365,(X)O,000.

Imports during the fiscal year totaled $3,557,147,-
5.32, as compared with $1,900,000,000 in 1914. This to-
tal was $223,000,000 less than in 1923, but nearly a
billion dollars greater than in 1922.

The balance of trade in favor of the United States
for the fiscal year was $754,478,265, as compared with
$175,774,408 last year.

The greatest exports for any one month during
the year were in December, when thev amounted to
$426,600,000, the lowest, $302,000,000 being in July,
W^, Our heaviest imports were $324,000,000 in
March, and our lowest, $253,600,000, last September.

22

44th year

Say You Saw It in Thb Tobacco Wobld

August 15, 1914

Tobacco Merchants' Association
Registration Bureau, ' ^'"^ '^'''

NEW YORK cmr

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certificate,

$5.00
1.00
2.00
2.00

Note A-An allowance of $2 will be made to membera of the Tobacco li«r.
thanta' Association on each registration.

Note B-If a report on a aearch of a title necessitatea the "Parting of more
than ten (10) titles" but less than twenty-one (21). an •<»<»>»»»"•»«»'";« j'^JJ
Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty
(20) titles, but less than thirty one (31). an additional charge of Two DoUart
($200) wiil be made and so an additional charge of One Dollar ($1.00) will be
Mde for every ten (10) additional titles necessarily reported.

American Litho.

REGISTRATIONS
CORSAIR:— 43,860. For cigars. July 22, 1924.

Co., New York, N. Y. , . . t i o7

fHE ELECTION PIPE:— 43,862. For smoking pipes. July ^J,

1924. Kaufmann Bros. & Kondy, New York, N. Y. - , --

MIDWEST ATHLETIC CLUB :— 43,863. For cigars. July 25,

1924. W m. D. Algee & Co., Chicago, III.
ABE'S SPECIAL:— 43,864. For stogies only. June 2, 1924. V. H.

Jackson & Co., Cincinnati, Ohio.
VEGA ISABELA:— 43,866. For leaf tobacco. July 26, 1924. C.

H. Hilbert & Co., Inc., New York, N. Y. , . ^ ^,.,

AH EPA:— 43,867. For cigars. July 30, 1924. Enola Cigar Co., Mil.

wmuiCGC W IS
TAMP GRAND:— 43,868. For ctgafs. July 30, 1924. B. Midulla

Co., New York, N. Y.
THE CAPITOL PIPE:— 43,870. For smoking pipes. August 2,

1924. Kaufmann P.ros. & Bondy, New York, N. Y.
MILD STRAIGHTS :^3,873. For all tobacco products. August

2. 1924. Independent Cigar Co., (Juincy, Fla.
JOSEPH CONRAD:— 43,874. For all tobacco products. August

15, 1924. American Litho. Co., New York, N. Y.
GEORGE F. BAKER:— 43,875. For cigars. August 4, 1924. C. B.

Henschel Mfg. Co., Milwaukee, Wis.
TEA POT DOME CROOKS:— 43,878. For all tobacco products.

August 7, 1924. Kohler-Snyder Co., Yoe, Pa.
MILD YORK COUNTY:— 43,879. For all tobacco products.

vember 7, 1923. Kohler-Snyder Co., Yoe, Pa.
EL DORA MORA:— 43,881. For cigars, cigarettes and tobacco.

July 30, 1924. Samuel Lerner, Brooklyn, N. Y.
DUTCH ART:-43,882. For cigars. August 4, 1924. C. B. Hen-
schel Mfg. Co.. Milwaukee. Wis.
THE RODEO PIPE:— 43,883. For smoking pipes. August 11,

1924. Kaufmann Bros. & Bondy, New York, N. Y.

No-

TRANSFERS

MAYONA:— 25,820 (Trade-Mark Record). For cigars. Registered
December 5. 1901, by O. L. Schwenke, New York City. Through
mesne transfers acquired by V. Karczewski, Chicago, IlL, July 23,
1924. » 1 ! I,*' I

KING PHILIP:— 23,642 (Tobacco World). For cigars, cheroots
and cigarettes. Registered December 29, 1911, by Moehle Litho.
Co.. Brooklyn. N. Y. Through mesne transfers acquired by Harry
Weissman, Chicago, 111., and re-transferred to Leo. J. Wilk and
Max Udelowish. doing business as Wilk & Udelowish, Chicago,
111., August 1, 1924.

NAVY RIBBON:— 37,032 (United Registration Bureau). For
cigars, cigarettes and tobacco. Registered November 9, 1911, by
George Schlegel. New York, N. Y. Transferred, Ihi^.M. H. Sevis
8z Son. Springvale. Pa., Aujiust 7, 1924.

ARMAS DEL MUNDO:— 39,702 (Tobacco Merchants Association).
For cigars, cigarettes, cheroots and tobacco. Registered April 13,
1916, by the American Litho. Co., New York, N. Y. Through
mesne transfers acquired by George T, Frawley, Los Angeles, Gal.,
and re-transferred to Ambassador Importation Co., Los Angeles,
Cal., August 4, 1924.

RIBBON GUM

TRAGACANTH

Uhe Finest Qualities

A. p. SMACK CO.

80 JOHN STREET : i NEW YORK CITY

GOLDEN BLEND:— 39,737 (Tobacco Merchants Association). For
cigars, cigarettes, cheroots and tobacco. Registered May 10, 1916,
by the American Litho. Co., New York, N. Y. Transferred to
Eowring & Co., New York, N. Y., February 29, 1921, and re-
transferred to the American Tobacco Co., New York, N. Y., July
31, 1924.

WDC MAKES UNUSUAL RECORD
The baseball team representing William Demuth,
& Company, the world's largest manufacturers of fine
smoking pipes, continues to play a sterling brand of
baseball, having won eleven consecutive victories. They
are leading the Y. M. C. A. Industrial League in
Queens County having won all of their league games

to date.

All the young men playing on the team are real
pipemakers, the greater number of them having ac-
tually grown up with the concern. It is a 100 per cent,
shop team.

The pitching of Charlie Halahuber has completely
baffled his opponents. He is pitching shut-out ball and
has allowed an average of only three hits in all the
games that he has worked.

The team as a whole is fielding first-class and as
for batting, each one can be called a slugger, which is
proved by the fact that in eleven games they have
scored more than two hundred rims to their opponents
fifteen.

DELAY IW PUBLISHING JUNE FIGURES OF WITH-
DRAWALS FOR CONSUMPTION

As a result of the numerous inquiries for our reg-
ular monthly statement giving the withdrawal figures
for the month of June, we are prompted to issue this
statement advising our members that the delay in iw£f
nishing the June Figures of Withdrawals for Con-
sumption is due to the fact that these figures have not
as yet been published by the Revenue Department.

This is due to the established policy of the Rev-
enue Department to withhold the June figures pend-
ing the issuance of the preliminary report for the com-
plete fiscal year ending June 30th.

Thus, everj' year there is a delay of about a month
or so in securing the June figures, hence the delay
this year is not unusual.

Needless to say that we are making every effort to
secure the figures as speedily as possible and that as
soon as same are available our usual statement wiU he
issued with all due promptness and dispatch.

Tobacco Merchants Association
OF THE U. S.

GENERAL ENDORSES TOBACCO SHOW

We are very glad to announce that the General
Cigar Company have agreed to take space in the To-
bacco Show.

This makes another headliner for the Exposition,
and emphasizes the fact that at last the Tobacco Show
idea is meeting with approval within all sections t»f
the tobacco industry.

Tobacco Show Exhibitors' Ass'k.

CIGAR BOXES

Dependable service — Quality packages— to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co
24 Vine St..
DESHLER. OHIO.

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

li:

OSCAR PASBACM, Pncs.

vJ.A.vOiCCScev. SCcNuMANAcen

-i^ LITHOGRAPHING CO.inc.^^

J{nrt IlTHO@]^APMSI^S

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGAR BANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

v//mm/i

NEW YORK

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maccobojfs — K^appees — High Toasts
tStrong, Salt. Sweet and Plain Scotchs

MANUFACTURED 8Y

GEORGE W. HELME CO., Ill Fifth Ave., New York

Hey wood, St rasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, III.

Cigar Labels, Sands and Trimmings
of Highest Stuality

Perfect Lithography

American "Rox Sgepjy Co.

2309 Russell Street Detroit. Mich.

Coracr of Gratiot Street

Exclusive Sellino Adents For

THE CALVERT LITHOGRAPHING CO.

SipiCE 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

r

CAN NOW GET

DILIS BEST

SMOKING
TOBACCO

THROUGH ANV
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND. VA.

J^anu/aeturvrs ef

HIGH GRADE

SMOKING TOBACCO.

^

/

HER EVER well-bred
men gather you'll notice
a generous proportion
smoking this thorough-
bred of reasonably priced
cigars. OvXy truly remark-
able Quality can account
for the nation-wide popu-
larity of RobI Burns.

? l^m'TU

FULL Havana Filler

Actual size of
Xht foil-wrapped
INVINCIBLE
l5c| porkct fit-
ting pack of 5
for 75c.

Three popular sizes; all of equally High Quality
^ANATRLA INVINCIBLE PERFECTO

10c straight fmil-u'rapfifd

1S« ttraij^ht

a lor 2Sc

SEPTEMBER 1, 1924

LIBRARY

SEfP2 ifSM

^
^

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

fl^rlte far atterlptW
•arf new Brie*

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving latisfaction right

along

HAS A FINE ARt)MA

CAN'T TELL IT FROM THE
REAL HAVANA

M^rlf#/«r sample and pri90

Baker Tobacco and Cigar Machinery Company

YORK, PENNA

PUBLISHED ON THE I2J AND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHIU..PA

The Best C I

WOODEN

^re Packed in

BOXES

no1hin|9«ii«fiei

September 1, 1924

Say You Saw It in The Tobacco World

\ -.^ -\X-\'\-\\\\^,^,^Jf'Jk>.

>x^^%

The Sign at Atlantic City. 30 ft. High, 250 ft. Long. Where Everybody must see it.

GUARD YOURSELF FROM FUZZ

OR MOULD TROUBLES

PACK IN WOODEN BOXES

Sometimes man can improve on nature, sometimes
he can't. One of these instances when nature
can't be improved upon is in perfecting a container
material for packing Cigars.

Nothing can take the place of wood. Wood alone
has the exactly proper degree of porosity to allow
the cigars to "breathe", to give up excess moisture
in periods of humidity such as we experience every
summer.

When the retailer opens a "wooden box" of cigars
he finds them in as good a condition as when they
left your factory.

Pack your cigars in Wooden Boxes, protect fflem
ainst mould and fuzz and protect your reputation
with your dealers and smokers.

^ After all
nothing satirfies like

t

Gicar

The Best Cigars are Packed
in Wooden Boxes

44th year

3

MELACHRINO cigarettes
are made from the
choicest and most carefully
selected Turkish tobaccos
grown, and because of their
superb and unchanging
quality, they have had no
rival ror forty-three years*

ORIGINAL

MEIACHRINO

"The One Cigarette Sold the World Over*'

SHEIP
&
VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812832 N. Lawrence St. Philadelphia, Pa.

. Ilnniii

REDI CUT

BiGGESTAND BESTT0BACC0\kUE

THE IW^ TIN

FOR GENTLEMEN OF GOOD TASTE

SANEEL-IGE

m^

LVERSiE

-TV

\....

J -,-

Wthyourfiill

re

profit

QOOO Cl<

THE DEISEL-WENNER CO.

Makers

UNA, OHIO

44th year

Saij You Saw It in Thk Tobacco World

September 1, 1924

September 1, 1924

Say You Saw It in The Tobacco World

44th year

BETTER
SMOKING

BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 3166

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe DomMtic Filler-Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

/ESSE A. BLOCK. Wheeling. WVa. ...».*..- ir;R"iHenf

(HARLES T EISENLOHR, Ph ladelphia, P». , Ex-President

U-ILlTaM ^BEST. New York, N Y.'. .......... .Xhainuan ^^-^-^^^^---"f.t

MAT. GEORGE W. HILL. New \ork. N. %. .^.,..,« v-'^n f'^^^l

GEORGE II. HUMMEL. New York. N. Y. .,.,.*... \ ice-Pres.dent

JULIUS LICHTENSTEIN. New York, M. Y. \ ,ce-Pres,den

fa H SHELTON.^VVaslnngton D^ C. i^rtede

WILLIAM T. REED. Richmond. \ a. ...♦..«»«.,*». V-' n ! j! J

HARVEY L. HIRST, Philadelphia. Pa. .,„....... ^ '"'^Treasurer

A<sA I EMLEIN. New Y'ork, N. i. .•••• ...ireasurcr

CHARLES DUSHKIND. New York. N. Y .Counsel and Managing Director

Headquarters, 5 Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W D. SPALDING, Cincinnati, Ohio....,,.. *,«....» i;* 'K'^^'j*"!

CHAS. B. WITTROCK, Cincinnati, Ohio ,.....„...,..,..,,..Vice-I resident

GEO E ENGEL, Covington, Ky ..«««*••.• treasurer

WM. S. GOLDENBURG. Cincinnati, Ohio «...•««...••. ,,.., Secretary

THE NATIONAL CIGAR LEAF TOBACCO ASSOCI.^TION

CH.AS. E. LONG, Lancaster. Pa. ...........President

A. W. KAF.KCIIKR, ChicaRo, 111. ■ ......% ice-Prcs,dent

W. S. FILLER. Hartford. Conn Treasurer

L. H. NOLT, Lancaster. Pa. ....Secretary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN • • ......President

J.ACK ECKSTEIN • •.•••• !« Vice-President

SAM. FORDIN • M Vice-President

MAX BERLINER Treasurer

LEO RIEDERS, f» West 118th Street, New Y'ork City Secretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINNICK •...........**.....,»•... ,,,,»,,,,,.»,......,.. President

SAMUEL WASSERMAN Vice-President

ARTHUR WERNER, 51 Chambers St. New Y'ork City.. Secretary and Treasuref

Classified Column

li The rate for this column is three cents (3c.) a word, with
I a minimum charge of seventy-five cents (75c.) payable

I strictly in advance.

FOH SAI.K

FOR SALE -ONE COMPLETE SET NEVVTON-STOAKES

LETTERING PENS, with inks and complete instructions tor

making nifty show cards and price tickets. Absolutely new. Address

Box 451, care of "The Tobacco World."

WANTED

CIGAR FOREMAN FOR HAND AND SUCTION WORK-
Man who is capable of qualifying for a higher position. State
aue and experience in detail. The position will be with an old-
established concern operating several plants. Ample opportunity tor
advancement. Box No. 470, "The Tobacco World."

SITUATION WANTED

WANTFD-I'OSITION AS CIGAR FACTORY SUPERIX-
TENDENT — Twenty years' experience with some of the larg-
est manuiacturcrs; hand, mold or suction. Address John Gruber,
8.16 North Twentieth Street. Philadelphia. Pa.

MAN THOROUGHLY ENPFRIFNCED ON AUTOMATIC AND
Suction Machinery desires position as foreman. \\ illing to move
■from Philadelphia. Reply to Box No. 475- "The Tobacco W orld."

The Tobacco World

VOLUME tl

Established 1881

SEPTEMBER 1. 1924

No. 11

TOBACCO WORLD CORPORATION

Publishers

nobart Bishop Hankins, President and Treasurer
Gerald B. Hankins. Secretary

Publi.shed on the 1st and 15th of each month at 236 Chestnut Street,

Philadelphia. Pa.

Entered as second class mail matter, December 22, 1909. at the Post
Office, Philadclpliia, Pa., under the Act of March 3, 1879.

PRICE: Inited States, Canada, Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

.BmMiliic iiimiiiiimii H Ill iilililllHiiiiiiiii wiMimim limm mi mini i iiim mMMlMlluiiiillli.iilw |

OUE HIGH-GRADE NON-EVAPORATING

CIGAR FLAVORS . . ^

Make tobacco meUoiv and amooth In charactar
and Impart a most palatable flavor

FUYORS FOR SMOKING and CHEWING TOBACCO

Write for List of Flavors for Special Brands
BETUN. AlOMATIZEI. BOX FLAVOIS. PASTE SWEETENERS

FRIES 8l BRO.. 92 Reade Street, Ne>v York

rtM«mmHt*«ttmtlH(tHftH*mMnitMI imMHmiMIMHIHlMHHIIMHHIHllMIMMHIlMMIIMIIllllMIIIIIMIIIHI.IMIIMIIHMHMIitllMMIIMIMtllMIMIIIillltlMMH

IMIMIimill'"'"""^*** '^

TT/fc C^Ufar of Qtid/fla

122 SECOND AVENUE
NEW YORH CJTY

Fragrant aroma and delightful
taste are difficult to retain, even
in the finest tohaccos.We know
onljr one Mnay-' toasting a cost^
extra process, hut woith it ~die
flavor wins.

LUCK

TRIKE

44th vear

Say You Saw It in The Tobacco World

September 1, 19*24

WAITT & BOND

Blackstone

CIGAR

Havana

Filler

jibsoltttely!

Cigar Manufacturers Association

of Tampa

COM'PRISES ALL OF THE LEAT)ING and HEP-
RESENT JTIVE CIGJR MANUFJCTWRERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

l4 — Benefiting our Members.

2nd — Maintaining the high standard of "Tampa"
wcM'kmanship by seeing that our labor is
justly treated.

Jrd — Protecting the deahr and the consumer
Against unscrupulous methods of others by
^uing to our members the following " Iden-
tification " Stamp :

LA MEGA

Clear Havana Cigar

MADE-IN-BOND

LA M EGA is made only in the finei grades.

More than 50 shapes and sizes to select from.

Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Get the Utmost in SALES and ADVER-
TISING Values from your Cigar Containers by
Packing Your Brands Exclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX CONFAinr

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

This slamD, on each box, is your guarantee that the goods

are manufaclured in Tampa — of "Tampa" quality

and workmanship— DEMAND IT

la^fli PALINA

CIGAK

IT'S JAVA WRAPPED

i:s:szssssit:zatt:3ii

Voluroe 44

THE TOBACCO WORLD

Number 17

Ealablithed
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, SEPTEMBER 1, 1924

Foreign $3.50

EDITORIAL COMMENT

f

K(J(;EEl)lN(j on the liypotliesis that cigar
manufacturers never deviate from the path of
trutli, we are deliglited to receive their re-
ports of llie past few .veeks, inclicatng that
!he cigar business lias received a considerable impetus.
The Govenmient figures may Indicate that the pro-
duction Jias not been all that niiglit be expected from
sucli glowing statements as we have heard, but in any
event there can be no question bui what the nationally
advertised brands are showing progress. This in-
creased production may be at the ex[)ense of brands
not so well known. However, the Government reports
may (as the stock and bond brokers say), '*if, and
wJien, issued," give us real facts.

The matter of big values in v'igars seems to main-
tain an important i)osition in cigar production figures,
Sucli firms are keeping their employment figures up
to a definite standard and this in itkelf iudkut^^ Um
Ntrong support of the consumer.

On the other liand we hear many erItiMsms of the
lack of small sizes priced at the pre-war dencmiina-
tiou which used to Ix*, according to stati«tkSy about
W) per cent, of the annual production.

In any ovmt It is a matter of congratulation t#
know that the cigar business seems to be on the up-
\\ard trenii with Um fW4t majority of iarge-sttlUjig
brands.

^ There is a noticeable conceni ration of production
which seems absolutelv necessarv in oi<ler to meet tiie
iigher pro<hict;on costs wliich Inne been a source of
worriment to every manufacturer this year.

Retailers seem encouraged with an increased de-
inand not oidy in the box trade bui in the counter sale.s
as well. It is no doubt an advant x sign of better bus-
iness in all lines of industrv.

As was pertinently statwl by a krRc retaikr Mih
the other da^ *'The broker today is getting the great-
<**t values evoi* offers In cigars, ttinsidering present
('•niditions.'*

It is up to the **live*' retailer to capitalize this
fi^^t and profit thereby.

F ALL the theories advanced regarding the

lethargy of the cigar business, a manufacturer

l)rought one to our attention last week that

has a higli degree of merit in our opinion.

Unfortunately, a logical solutioii of the particular

problem does not seem pro1>able inune<liately.

Tliis manufacturer states thai the price-cutting of
liopular and nationally known brands bv chain stores,
drug stores and junk shops lias materiallv affected not
only bnind distribution, but has reduced the possibil-
ities of increasing the popularity of the cigar.

His argument is that many retailers refuse to
handle brands which have come uiider the price-cutter's
axe, particularly if the price-cutter is in the same lo-
cality as his store. The dialer falls back on brands not
so well known and loses trade. Like the cigar manu-
facturers who are unable to meet competition, the re-
tailer withdraws from the cigar business, thus redu^
ing the number of places displaying and selling cigars.
There is no doubt that the ])opularitv of the ci-
gar has Iwen due in a great measure to the fact that
one could be purcliased almost anywhere. As it be-
W)mes less convenient for the smoker to buy a cigar at
the time when he feels tlie desire to smoke, he smokes
fewer cigars. Multiplv this bv thousands aiul thou-
sands throughout the United States, and it is easy tri
STO why cigar smoking is not making rapid strides.

There certainly must be a legitimate method to
either stop this price-cutting or to keep the brands
out of the hands of such unscruouhms dealers. In
our mind the solution is in the hands of the cigar man-
ufacturers, and wlien that ideal state is reached wliem
the cigar manufacturers can sit down, together with a
feeling of implicit confidence in wc4i other, the ])rol^
lem will 1^ at an end.

LA

ADDITTONS TO TOBACCO SHOW
EXHIBITORS
Liggett &* Myers.
American Uiirar Co.
Hanburger Bros.
Otto Eisenlohr ^' Bros.
United States ToImioto J^irn^,
Harry Pjpchaska.

8

44th year

THE TOBACCO WORLD

September 1, 1.924

September 1, 1924

THE) TOBACCO WORLD

- 44th year

f >■ . ^ >

DETROIT

Detroit to Have Another Large Downtown Hotel— Webster

Cigar Co. Running to Capacity— J. B. Thatcher on

Western Trip— Mazer-Cressman Products Enjoy

Big Sale— Many Out-of-Town Visitors

Detroit, Mich., August 24, 1924
BrSlXK.SS boom is seen ahead tor l^etroit.
The construction indnstrv has played an im-
portant part in the city's business and mi -
ions of dollars. have been expended upon ail
tvpe. of construction in Detroit and throughout Mich-
cmn during the last vear, and the volume stdl contm-
fes to siow. Building at this time has many advan-
ta^es prices for almost all material has been reducecj
KAe last twelve months, ^^aboy s tJ-
efficient, and great prosperity is l>^edicte< to <^^^J^^^
Detroit within the next year will have anotUci
hu-e downtown hotel, according to the report o 11.
William Klare, manager of the Htatler Rote . It i«
saed that construction of the new Statler Hotel
tll'U Avenue and High Street is a ssu reel un-
der E. M. Statler's present plans. The new ^tatiei ,
is understood, will 1>o twenty stories high amlvMll
be one of the most elaborate aud coiwlfito hotel slruc-

^""rdi^l^^lJ- at the Wob^tor Cigar (•onM>any's
plant on Grandv Avenue, the other ^^ay, to sa>
^' Towdv- to Mr. Samuel Gilbert presiden of t e
Webster Cigar Company, and the Otto K'-^^^^l-l^.^';. U"
coniorated Mr. Gilbert had ust arrive<l tn.m Phila-
lel^ la id I fnund him very busy with his .morning
ma and the manv details that require his attention
Mr Gilbert h^.ked the picture of health, and said he
was n the pink of condition. When T remarked tha

H was looking younger than usual . he informed
nu. that it was hard work that kept him young. 1
makes no difference how busy he may l>e or the amoui^
of work ahead of him, Mr. Gilbert alwa^:s has a few
minutes for the trade pai>er representatives and t e
manv salesmen who call on Inni daily. Mi. G Mt
states the business on -^^ebster- cigars to be bete
than ever and that he is very optimistic regarding
M.e futuiv of his brand. ITi. i)lants are running to

rull capacitv i>u in-oduetion, with humidor« empty.

Mr GilWrt 'states he will have s<»me verv important

.nnionncements to make to the trade within the near

'"^"Members of the Traffic Chib of I^tfolt will have
their third annual barbecue and outing, on Saturday,
S..i)temlwr 6, at the Detroit Creamery Farm, on Gra-
tiot Avenue near !^rt. Clemens. TTennan Liel>erman,
<,f the Central Cigar Company, chairman of tbe en-
t.Mtainment committee, predicts the barbecue outing
tl.is vear will be bigger and better than ever before.

and the finest eats. Beef, tender and juicy, hot right
ot¥ the burning coals, gi'een corn, a yard long and
i)lentv of butter, red ripe tomatoes, cabbage and po-
tatoe's, watermelons, coffee and ice cream in abund-
ance. There will be plenty of amusement including

a tine band concert.

H B Vaughan, of Rosenthal Brothers, maiiutac-
turers' of * the famous *'R. B.'' cigars, has l^en witli
us for the past few weeks boosting thesale of tlie m
H '* cigar, working with the sales staff of Charles 1^.
Becker, local distributor of the Rosenthal product.

William McDonald, western representative for M.
V Minden Companv, Incorporated, worked the trade
here last week. William reports the sale on Bon-
,,uet de Paris'' cigars to be very good in the Motor
City and the brand enjoys a good distribution in the

best stores. ^^ . ..

George Becker, the clear Havana expert nl
Grosvenor Nicholas & Company, New York, N. ^ ., ha>
been with us for a few days looking over trade con-
ditions. The Dynamic City is like home to George
and the trade is alwavs glad to see him. His won-
derful personalitv and fine line of imported cigars com-
bined with his wonderful salesmanship, carries hiitt
over the road in wonderful shape. During his stay
lu're he booked many nice orders for early tall sliip

ments. « ,» * • t> ^

President John B. Thatcher, of tbe American Box
Supplv Companv, left last week for Chicago and tlio
Northwest. President Thatcher will l)e away for sev-
eral months, calling on the trade. His trip will take
him as far as the Pacific Coast. ^

Frank D. Patton, western representative tor boii*
znless k Sanchez, Jacksonville, Fla., called on the tra«le
here last week. Frank reports his brand as being ni
a very healthy condition in the various sections of li!>

ti-rritoi-A'. ^ ^. .»

Herb V. Mesick, Middle West representative ot
Cucsta R^'V & Co., Tampa, Fla., was with us for :«
few daVs last week looking (»ver condititms regardmir
his brand in our citv. The Charles F. Becker ( oin-
panv $m the local distributors for the Cuesta, Rev >Jc
Cn.'oroducts, which enjoy a very fine sale here. ^ ^
Viee-President Tom ^Vtonroe, of the Speitz ( ig;^
Companv, is on an extended trip through the State m
11,(. interest of **Robert Emmet'^ cigars. Tom repoHft
»iis brand as showing real speed in all sections of tiie
State. Th« **Robert ikamet'' ci^r needa no int' »-

(Continued on Page 16)

rij-

September 1, 1924.

N a pre\ious article in tlie Tobacco World, on
the subject of merchandising methods, the
writer advocated greater co-operation be-
tween the jobber and manufacturer, and with
present business conditions, and prices of raw mate-
rials advancing instead of declining, and increaseil
general manufacturing costs, it becomes imperative
that the manufacturers and jobbers come to a thor-
ough understanding and that they devise means for
the jiractice of every economy ]n'acticable.

The consumer is always clamoring for cigars of
l>etter quality for the same price, and the manufac-
turer and jobber have been working on an insufficient
margin of profit in their endeavor to meet this de-
mand.

To afford the manufacturer and jobber greater
l»rofits, and put their profits on a legitimate basis, they
will be obliged to realize that with the present mer-
chandising methods there are too many leakages and
(•xj)enses tliat must be eliminated.

This is clearlv demonstrated bv the fact that the

■ «

nrdinary jobl>er figures his overhead at alxiut fifteen
to eighteen per cent., and his discount from the manu-
facturer varies from twelve to fourteen i>er cent., and
also from the fact that numbers or manufacturers
liave been forced to discontinue manufacturing from
lack of profits, principally.

In making a connection with a jobber, for dis-
trihution of his product, the manufacturer should
make it a ])ractice to present these facts to the job-
ber in such a manner that the jobber will realize that
:l is for his benefit as well as the manufacturer 'a, that
•>ueh economies be adopted.

The writer, in talking recently on this subject,

with some of the leading manufacturers and joblxM's,

in different sections of the East and Middle West, find

:liey thoroughly agree that the expense attached Ut the

iiissionary work being done hy a great many manu-

I'acturers slnmld be eliminated. The sales managers

•f the jobbing houses should inculcate in the minds of

lieir salesmen the i)roper enthusiasm and present

ales talks pertaining to the various lines they handle,

o that their salesmen would exercise genuine sales ef-

orts, which would be reflected in the increa.sed amount

"f business secured.

^fany large manufacturing concerns of various

• iiies, have instituted schools which they have their

alesmen attend and where the salesmen are thor-

ughly instructed in merchandising methods, and how

to meet the various problems that they will have con-
fronting them in their efforts to make sales, and how
to solve and confront these conditions.

It is thoroughly practical for the cigar jobbers,
with the co-operation of the manufacturer's sales de-
partment, to have the jobber's salesmen meet at speci-
fied times and be instructed in and discuss the vari-
ous problems they may be confronted with.

The jobber's salesmen, in many instances, are not
familiar with the many manufacturing operations and
the manner in which tobacco must be handled and
treated to properly manufacture cigars. It is abso-
lutely necessary that such information be given them
in the proper way, and this can be accomplished by
talks given by the factory man with first hand infor-
mation.

The manufacturer's sales force should therefore
he made up of men thoroughly schooled and instructed
in the methods of manufacturing as adopted by his
house, and be capable of imparting interesting and in-
structive information to the jobber's salesmen, when
he visits the jobbers in his territorv.

This information will naturallv find its wav, with
interest to the retailers and eventually to the consum-
ers, and will bo I he means of creating new cigar smok-
ers as well as retaining the enthusiasm and custom of
tlie present cigar smokers.

The manufacturer is, and has been, piifrtiR^^
window display ami other advertising material of a na-
ture that principally shows a cigar or a box of cigars
with or withcmt a pictorial scene of a tobacco ])lanta-
tion as depicted by a lithograph nrtist who never saw
a field of tobacco growing.

This advertising material has been sMpped fb the
jobber and in many instances, only a small part of it
has been used and distriliuted by the jobl>er. The job-
ber must be made to realize that this waste of adver-
tising material adds greatly to the overhead of the
manufacturer; that his co-operation in the distribu-
tion of a<lvei1ising material, and his care in its han-
dling is absolutely necessary, and if he handles this
material in a proper manner it will eventually show a
profit t(» him as well as to the manufacturer.

The movement towards the creation of a gen-
eral fund for the advertising of ihe cigar industry na-
tionally, thus bringing forth many good reasons why
ligars should he smoked, has great merit and sliotild
have the support of every cigar manufacturer.

Thi« campaign will no doubt be carried oat
through the medium of newspapers, magazines and

10

44th year

THE TOBACCO WORLD

September 1, 1924

September 1, 1924

THE TOBACCO WORLD

..44th..year

11

trade papers. The manufacturer can individually give
Jreat^support to this campaign by the adoption and
freation in his individual window display, and other
adverdsing, of interesting and instructive pictonal ad
reading matter, actual reproductions of tanning ana
curing a.?d packing of tobaccos of various sections as
wel las of the manv manufacturing processes to show
S tell he consumer how tobacco is raised, cured and
h .Klled. It is surprising how many men have
knowledge whateAer of the intricacies of the cigai u
dustrv an.l great interest in cigars as a commoditv

""' S men'oMt mitod States and especially the
coming generations should be forcibly tol.l by the n.an-
uCturers, through the advertising mediums they use
why tl ev should smoke cigars. There are nian.v good
rtasons'and the industry in a very shor time xvould
arrh? at a healthv and profitable condition, where it
ri^htfuUv belongs,- and show steadily •-;;<'««{!;^/^;
sumption, instea.l of a retrograde movement that has
been in evidence in recent years. , . ,,

"After all. nothing satisfies like a goo.l cigar.

♦J . R»

GBOBGE MAINARDY ENTERS TIRE MANUFAC

TURING FIELD
\n entfreK new plan for maiiufacturiiiu: and sell-
h,^ futmnobilo tires; is forecast by the recently or-
'nmized Mainardv RuV>1km' Company.
"This new plan is the combined work ot experi-
enced tire manufacturers and expert tire merchandis-
im^ and a^lvertisinoj men. , i i .#

^ The product is represented r>y several ^^r^^f^
tires. Ail are of standard quabtication, and *lt ©^
lov iarjre patronage in local tields.
^ ' The plan presents many logical anc much needed
economies, both in manufacturino and <J^^trd.^^;;;'' "J
tires. Tt promises enormous savins:s m ^ W» III*.

^*'"'o^L E. ^rainardy, for many years mmcjm
with The^Vmerican Tobacco Company and one of m©
best known merchandising and adv^rtomg meu m the

^''''^i.;.^J^.'^^t^ and pumn^.' i;;.-^

sentatives will be interested to know that Mr ^ a n^
ardv has embarked in a s?reat business of hi> ovv»n
whidi will give him a still greater opi^-rtum .v to ex-
pros the w^^ wlealst aimm^ the basis of hi. da> »

'^''%T, ^TaiTinrifv is gotug to do a needed public i<4»
->in a line of maiiufacturing which affects the p'>cke^
book of nearly everybody. America ^^f^'}'^^^'^
good deal about ^Mr. Mainardy's new busmesfr^-la it«
profit and satisfaction.

CONGRESS TAKES OVER HOLDINGS OF MAX

GANS' SONS
Another development in the cigar industry in tlw
i nterest of economy is tlmt of the a))sorbing of the boW-
inu-H of Max (Jans' Sons t)v the Congress Cigar ( oia^
paliv. Messrs. Robert and Charles dans have also been
added to the staff of the (\)ngress Company, and wi l
in the future use their extensive experience and knowh
edge in the Porto Hican I.eaf for the a<lvantag(» ot the
C*»mgross Company.

MITCHELL RETURNS FROM VACATION
Mr. Mitchell, ^ the firm of T. H.^ Hwt^A Com-
panr. has returned from a vacation trip to Montreal
and* the Saguenay River.

EISENLOHR TO ABSORB WEBSTER COMPANY

No Change in Personnel
At a special meeting of the common stockholders
of Otto Eisenlohr & Brothers, Incorporated, held at the
offices of the company, 932-934 Market Street, Phi a -
delphia, at 12.30 eastern standard time, August 2/th,
the purchase of the entire capital stock of the VVebster
C'io^ar Companv was confirmed. This consolidation
win put two foi-midable companies under one manage-
ment and will tend toward an expansion of business
for all brands concerned. -(^inco" has or many
vears been a leading cigar in its class, and the A\ el)-
ster" is likewise nationally known m dass ( goods.
Otto Eisenlohr & Brothers will henceforth ( istrit)-
ute ''Webster" cigars in the Philadelphia district
through their regular retail sales force and this un-
(loubtedlv will mean greater expansion for the brand
in the Philadelphia market. Distributors tor tlie
-Webster" cio-ar will continue to address their corre-
spondence and'transact their business with the Detroit
office, the same as formerly, and the manutacturing
of this cigar \n111 continue in the origma plants. All
-(^inco" and -Henrietta" business will continue to
be transacted direct with the Philadelphia office at
9:]2 ^[arket Street, the same as formerly.

aiie purchase of the Webster ( igar ( ompany
does not in anv way change the official personnel of the
Eisenlohr organization. The officers will remain as

follows: . ,. ^1 u 1

Ben K. Lichtv, chairman ot the board;
S T. Gilbert, president and general manap^r^
C. Harn- Eimerbrink, \nce-president ;
John J.' R(>gers, vice-president:
K G Cunningham, secretary and treasurer.
a' hint of this mersrer had already spread amimlf
the trade, and through these rumors, manv favorable
reports have come to the offices of Otto Eisenlohr &
Brothers, and everytliing points towanl a a^-eat busH
ness on the -Webster," "Cinco" and -TIenrietta
brands in the immediate future. At the present tim^
all three brands are oversold, and everv effort at
present is being put on increasetl v>i"^>duction.

ANOTHER ROBBER SUSPECT HELD
An aftermath to the robl>ery of the hcmie of J. P.
Stephano, the cigarette manufacturer at Elkins Park,
a short time ago developed last week when detectives
arrested John Walsh, of North Twelfth Street, this
eity, and charged him with being implicated in the rob-
bery. The detectives had lx»en looking for Walsh ever
since the robbery occurred*

CLAUDE TURNER TO B(^T •TUVAl-*

Claude E. Turner, recently general manager of
the Salvador Rodriguez firm, has joined the forces of
Marcelino Perez & (^)mpany, and will probably cover
the western territorv in the interest of the well-known
-Tuval," "Count Ponchartrain" and other braucb m
the firm.

WBINSTEIN JOtlfS «LA WA^m^

Maurice Weinstein, formerlv office and credit mnii-
a^r for the firm of Salvador Rodriguez, Incorporat* d,
has joined the New York office of the (Njiigress Cigar
Companv, and will occupy a similar pasition there.

iscovered

secret

1921-

revived Idr
Graxiger

1924-

apopttUrsdler
in3isutes->a
lljjil,. ^oaxter-milllon

cx^new richness
from an old-time process

Made £9r pipes -cut for pipes
•packed sensiUy to save money

Now it can be told. Three years ago
we decided to revive a famous
old secret method of mellowing to-
bacco — "Wellman's Method"*, it was
called.

For three \ear.*He have been quietly
trying it out— we, and about a quarter-
million shrewd pipe-.-muker!i who <lib.
covered it for themselvts.

No whirlwind campaigns, no "special
offers", no extravagant claims; Granger
Rou(:h Cut bus m;Mie pood on its taste
alone. There could be no better proof
of its quality.

Now we are ready to ''tell the woild"

An extraordinary pipe tobacco. "Well-
Ban's Method" — now ours exclusively
— not only mellows tobacco, but
"rounds it out**— gives it a new la*.te.
richer and milder. There*8 no other

method like it. nor any oth* r toba«39
like Granger.

And not only differently mellowed,
but cut differenth- cut for pipes. The
Rough Cut burns more slowly, hence
smokes cooler — and a pipe-load lasts
nearly twice as long.

And finally— notice the package.

If Granger Rough Cut were packed
in fancy lithographed tins it would
cost 15 cents.

But wrapped in s-mart heavy foil,
you get this fuller, I onger,eooler smoke
ut a third b ss cost. Foil instead of
<'<»«.tly tin— hence the price.

T«»o good to be
true? A>k any man
who has tried it.
Belter yet— gel out
your pipe!

IOC

GxangerR^

^ Poin..r on Tobago- _,

12

44th year

THE TOBACCO WORLD

September 1, 1924

Seitember 1, 1924

NEWS FROM CONGRESS

Tobacco Ranks Fourth in Value of Exports

X spite of the increased production of tobacco
in many parts of the world and the general
unstabre economic conditions o])taining- in
many countries, exports of leaf and manu-
factured tobacco from tlie L nited States continue to
increase, savs T. L. Hughes, C^iief of the Tobacco Sec-
tion of tlie bureau of Foreign and Domestic Commerce.
Durino- the past tiscal year the total value ot to-
bacco exports reached $193,338,000 as compared with ^
Jt;l71,018,i)00 for the tiscal year ending June oO, 19-0'
advanciui,- from sixth place to fourth place among the
total conniKKlities exported, iiemg exceeded only by
raw cotton, mineral oils, and automobdes and parts.
During the fiscal vear 1923-1924, 5r)7,288,000 pounds ot
leaf tobacco, valued at $166,441,000, were V-^lf/;\^;
from the I'nited States, as compared with 44o,14l.,00U
l>ounds, valued at $145,625,000, tor 1922-1923. ihis is
an increase of 25 per cent, over the previous year.
During the live-vear period 1910-1914, 388,284,000
pounds of leaf tobacco, valued at $44,686,000, were
shipped fr(mi the Cnited States, chieHy to l^^urope. lu
1922-1923 exports of leaf tobacco amounted to 44.),142,-
iiorrpounds, or an increase of 14.7 per cent., but due
to the increase in price of tobacco from 10 to 23 cents,
the value of our exports reached the high ligure ot
$145,625,000. The liscal year of 1923-1924 shows a
still furtiier increase of 1^5 per cent, iii export ship-
ments over the preceding year, showing that the de-
mand for American tobaccos continues nig.

Another important fact to he noted is that during
t^ first six months of 1924, 322,851,653 pounds of to-
b«eDO leaf and stems were shii)ped from the I mtea
States as compared witli 221,'206,832 pounds <luring
tie same period of 1923. This is an increase o^ 4o.M
per wilt. If the shipments <rf tobacco for the last
sixmontiis of 1924, eipial those of the tirst six nnmths,
the exports for 1924, will surpass those ai my previ-
ous year.

A change has taken phice in the types of tobacco
which constitute these shipments. K^mm January to
June 19^, shipments 0i dark-tireil Kentucky ana
Tennessee t<»talled 73,451,000 pounds, which was 33 per
cent, of the entire (luantity ot leaf tobacco exportedi
d^wtlo tobacco of the' bright Hue-cured variety
amounted to 57,092,000 i)(>unds or 25 per cent., while
M,7l»,iXW pounds or 15 ])er cent, was dark \ irginia
toba^v. lu 19^, wnditions were reversed, cigarette
tobacco to the amount (.f 142,705,000 pounds eon-
stitutinu' -1-4 per cent, of tiie total shipments, dark-
fired Ki'iituckv and Tennessee occupying second pla^
with 91,886,000 pounds <»r 28 per cent. Shipments of
Burlev increased, but with the exception of dark \ ir-
ginia,* which decreased 50 JWV cent., other types ot
tolmcco leniained practically the same.

8hii>metit« of cigarettes totalled 5,827,470,(M)0 dur-
ing the first six mcmths of 1924, m compared with
5^^18,357,000 during the same pericd in W23, with a
decrease in value from $ll,t)57,517 in 1923 to $10,6;)3,-
244 in 1M4.

Europe and Asia continue to te the lar^«t mar-
kets for ABtteriwii tobaccos, Tlie quantities of the
various tv])es of tobacco exported from tlie Tnited
Btates diiring the first six months of 1924, together

with the principal countries of destination are given

below I ^

Bright Hue-cured exports amounted to 142,705,000
i>ornds,'of which 33 per cent, was shipped to England,
2S per cent, to diina, 9.9 per cent, to Germany, 1.).6
per cent, to the Netherlands, 4 per cent, to C'anacla,
5 per cent, to Japan and 6.7 per cent, to Australia.
Shipments of 1,000,000 to 1,500,000 pounds, which is a
verv small percentage of the total, were made to Bel-
"iuin, Denmark, Ireland and British India.

Burlev shipments totalled 4,609,000 pounds, ot
which 20 per cent, each was shii)ped to France and
Portugal, 14 per cent, to the Netherlands, 13.5 per
cent. To Belgium and 12 per cent, to England.

Dark-fired Kentucky and Tennessee 91,886,000
pounds exported, of which Spain received 15 per cent.,
France 17 per cent., Italy and the United Kingdom
each 12 per cent., Germany 10.7 per cent., Belgium 10
per cent, and British West Africa 2 per cent.

Dark Virginia 16,974,000 ])ounds, of which the
United Kingdom received 27 per cent., Germany 14
per cent., the Netherlands 11.6 per cent., Australia 10.7
per cent., Canada and Sweden each 6 per cent.

!^Iarvland and Ohio 5,281,000 pounds exported, of
which 42.6 per cent, was shipped to the Netherlands,
and 31.7 per cent, to France.

Green River (Pryor) 10,238,000 pounds exportedt
of which 47 per cent, went to the United Kingdom, 21
Tier cent, to the Netherlands and 19 per cent, to China.

Cigar leaf 1,239,696 pounds, of which 76 iier cen^
was exT)orted to the Netherlands.

This poi-travs the value of foreign trade to the
successful marketing of the entire tobacco crop and
the extent to which it affects the producer of tobacco
mav be visualized by the fact that with the present
level of exports every farm on which tobacco is grown
wmmercially, were the jrross returns divided equally,
would receive abcn^ i430.

f. f. C. Charges More Resale Price MaihtfefUW»
The maintenance of uniform resale prices of m
gars, cigarettes an<l other tobacco products as a re-
sult of an agreement entere<l into between the Ameri-
oau Tobacco (^onipany. P. Lorillard (\>mpany, Incor-
pnrated, and the Liggett & ^ryers Tobacco Company,
and the West Virginia AVholesale Grocers* Associa-
tion, is charged iu a cojBiplaiiit of the Federal Trade
Commission. «, ,

According to the citatitifl of the Federal Trade
Commission, tiie association and it« members, consist-
ing of wholesalers and .joblKM-s of groceries, tobacco
products, etc., entered into an agreement, combination
and cons|>iracy to fix uniform discounts or prices at
which tol)acco products should thereafter 1^ sold hy
thein and their competitors. It i» alleged also that
ilie three tobacco manufacturers named in the com-
I plaint acceded to and .joined in t^ conspiracy and
gave assistance towards it« accomplishment of ]mr-
po»e. The crnnplaint states that these manufacturers
discontinued and refused t(» sell to certain .jobbers who
were competitors of the jobbers named in the com-
|>laint and who sold tobacco T>roducts at iinces less
than those agreed upon and fixed by the association
and its members.

{Continued on Page IS)

Say You Saw It in The Tobacco World

44th vear

13

A Name You Know

with a reputation main-
tained by the world's
largest manufacturer
of High Grade Cigars.

ci^arjiouU like

14

44 th. year

THE TOBApCO WOKLD

SeptembtM-. 1 , 1924

=<^^'^X>

Business Buildhig

By a Trained Business Man Aim

Advertiser

WRITTEN eSPECIAUY FOR THE IWBftGCO WORLD BfA.tB -

AU. aiSHTS RtSIRVCO

T does beat all creation how the different lines
of business are getting together on co-opera-
tive work. And they give visible expression
to this by co-operative advertising.

They do it through their trade associations.

They raise a fund among the manufacturers any-
where from a hundred thou to two million, and then
the association advertises, let us say, cigars.

They simply tell the public why they should smoke
cigars, the pleasure and benefits to be derived there-
from, and ask them to go to their retailers to buy —
and to buv bv the box.

Thev don't mention the brand of anv manufac-
turer, or boom any one make — just cigars as a whole.
At first the public pays scant attention to the adver-
tisements, but gradually it begins to take notice, and
then it Ix'gins to be influenced and to favor cigars more
than before. (Jradually this interest grows, and soon
there is a marked and substantial increase in cigar
purchases and the a<lvertising becomes a success.

So many lines of business have done this, and
such a large proportion have been well rewarded for
the expenditure, that it will be entirely in order for
you to help create an interest and a sentiment for the
cigar trade t(» do the same.

You mav think that vour influence is smjdl, but if
ever\' man of you should push it along with your good
tongue it would help mightily.

t|J «$l Cj)

I know a count rv retailer, and a sorrv man is he.
He had a little old store on the main street of a little
quiet to\^ni. Me rented it, for the rent was sinfully
low and there was no temptation to buy.

But this is a world of change.

Change hit this town. It woke up, yawned,
«tretche«l, and got busy. A few long-headed visioned
men saw what was coming, but my fiiend didn't. He
could have bought the property for a soug^ l^lt he kept
still as a kid iu the pantry.

Came then a chain store man, bought fhe property
over his head, turned him out, ripped out the front,
remade the store for a trilling sum and did a thriyi^ng
business*

Thew wasn^ another store on the main street and
today my friend is raising chickens, and doing pretty
poorly at that.

• The whole country ir taking an upward step. Live
towns are becoming livelier, w»matose towns are waking
up.' Rents and prices of many business pla^s are
skyhooting.

I ain't handing out any advice on the subject, but
I am saving, **peel vour weather eve" ami don*t nod
m your chair when you should \m awake.

Good-bve Summer. Welcome Fall. AVe welcome
vou right heartily, M r. Fall, and we expect much from
Vou. Oh, ver\' much ! And with right good reason.

We have helped clear up the financial tangle of
Ohl Europe. Their belts are being put on fast pulleys
and thev are beginning to holler to us for a million
things they want. It's going to keep our factories on
the lively hum.

Theii we have improved our machinery so won-
derfully—got it so automatic, so rapid, such a pro-
ducer that we can continue paying high wages and still
turn out goods to compete successfully in the world
markets. Wages may drop a leetle, to be sure, but
they will remain high, and that means large buying and
employment, and prosperity for everybody.

We have good candidates, so whichever side wins
our country- is in safe hands.

Therefore the days you are bringing look good and
bright, ^fr. Fall. We want you to make good and
we'll work like good fellows to do our part.

We know if any of us are lazy, or sluggards, or
stand-stillers, or good-enough chaps, that well get a
ticket on the schute. So we are going to read this
P>usiness Building Depai-tment and take its hints, act
on its suggestions, follow its advice, and get in on the
good days and the good things that are on the way.
Ain't it «>t

^^^^^m m^B^m wi^^^^

CS3 Cj} CJ!

A word to traveling salesmen:

You've gotta <lo more than sell goods hereafter.
YouVe gotta "render service." You must help the
retailer sell. You must help him enlarge his market.

You have a number of customers who are up to
the minute in their methods. They are large distribu-
tors and are prosperous. You have many retailers
who are dragging along ten years behind the times.
Poor devils, they are poor indeed.

They are good fellows, only they never caught the
•*8])irit ot* progress.*' They want waking up. It is
your duty to waken them, ¥^r Itoss told me so, and
1 pass it on to you.

Tell the slow chaps about your good customers.
ITow they trim their windows, how they paint the
front of their stores, how they let in all the light pos-
sible, how they arrange their counters, their show
cases, their different lines of goo<ls, how they buy with
^re and skill, how careful they are in selections, how
they practice the art of selling, how well groomed wul
neat they are. These and a thousand other things.

Don 't stop telling them once, but kee]) it up for a
hundred years or so. And don't 8t<»p at talking. Shed
your coat and **show them."

(Continued on Page 24)

Si^tember 1, 1924

Say You Saw It in The Tobacco World

44th year

15

T^HIS Adage could easily have been
conceived to commend the use of
Spanish Cedar Cigar Boxes for Good
Cigars.

SPANISH CEDAR is by natural se-
lection the one material that supplies
every essential requirement for the
Ideal Cigar Container: —

Rigid, Compact, Light:
Weevil-resisting:
Blend-improving Aroma i
Convenience of Display:
Advertising Background:
etc., etc.

SPANISH CEDAR CIGAR BOXES

100% Efficient

After all
^nethii^ gatisfies lik*'
^^a ^ed cigar

•6

44tli y^air

Say You Saw It in The Tobacco World

Septeml>er 1, 1924

September 1, 1924

Say You Saw It in The Tobacco World

44th yieat

17

(Continued from Page 6)

duct ion to the Detroit smokers, it has been one of the
heading ten-cent values here for the past three years,
and at present it is enjoying a tremendous sale. Mr.
Monroe reports the factory as running to full capacity
to till orders.

Mat Berhman, State rei)rese!!lative of the Mazer-
Cressman ('ii>ar (N.nipany, was at the home head-
quarters over the week end ^lat re])orts the progress
and sale on tlie "Manuel" cigar, lo be very encour-
aging. In every section where he has i)laced this well-
known brand, it has repeated in sale. Mat informs
the writer that the sale on "Hunio," "Detroit Hand
Afade" and "Dime Bank" cigars, is also increasing
rai>i<lly throughout the State.

Paul Pierson, manager of the Cigar Label De-
partment, of the lleywood, Strasser & Vpight Litho.
Co., was with us last week, calling on the various man-
ufacturers. For a numlier of >ears Paul has been
the Western representative for his company and on
August 1, he was transferred to the New York of-
fice and placed in charge of the label department.

Joe (larvett, vice-i)resident and general manager
of the Peninsular Cigar Company, (»f Detroit, Chicago
mid Toledo, lias returned from a tour of inspection
of the different branches. :\rr. Garvett reports the
Kile on Mazer-( ressman (*igar Company's ]>roduets to
^ growing daily in sale in every section where they

operate.

Roy Cheney, manager of the Detroit branch of the
Crane ('andy Company, has returned from a business
ami pleasure trip to Cleveland, Cincinnati and Chi-
^^o^ in the interest of his sweets.

The McCumlier Cigar Store, in the Recreation
Building, are featuring the "Geo. W. Childs" iive-
ee^ cigar, in a very attractive window display. The
display is very artistically arranged to catch the smok-
er's eye. The manager of this store reports ^ Wf
sale on this well-known brand.

Pinkussohn's ^'Potpourri Smoking Tobacco" is
enjoying % big sale in all af the downtown stores.
Many dealers are featuring this iiigh-grade smoking
t<ibacco itt t^m wwwlows, m^ tjie df Buuwl m growing
daily.

The Ecnnomi^l fffxi^ Company's eham stores are
featuring the famous "AVebster" cigars in all of their
windows with very attractive displays. The *' Web-
ster" cigar is enjoying a very healthy sale in the Mo-
tor City and has a splendid <listribution in all the
clubs, cafes and leading retailers' shops.

The Watkins Cigar Stores Company are Mvin^
a special reduction sale on "Comoy" and "Dunhill"
pipes, these well advertised lines are being featured,
as well as many other pipe values. The pipe smokers
are saving money by attending this big sale.

B, N. Rockwell, manager of the cigar department
erf the Kinsel Drug Company, has returned from an
auto trip to fte tiortheni part of the State, where he
has }men on a fishing trip for two weeks.

B. J. "Mannie" Boutette, the Hammond Building
cigarist, who has been rusticating in Montreal and
Quebec for the past three weeks, has returned to his
duties much improved in health after indulging in the
Scotch tonic, for which Montreal is famous. Mannie
says its a wonderful city for the tired business man to
spend a vacation in.

ABOVE ALL

Bold cigars are an old
stand'liywIflitfMHisaiids
of dealers and snudters
everywhere. Stock up
in Bolds today*

Bobrow Brot.Iiic^lIiirs.

Pkiladelpliia,U.S.A7^
MalKTs of Topic-Ulofldla-RecaU

Harry Bassett, the Park & Tilford man, worked
the trade here last week. Harry says he is enjoying
line business in all sections of the country and that
liis brands are showing a good increase everywhere.

Leon Goldenberg, assistant manager at the Majes-
tic store, of the Watkins Cigar Stores Com])any, has
returned from Ithaca and New York City, where he
spent his vacation period.

Max Hirschberg, of L. Schmid & Company, New
York, N. Y., manufacturers of the "Cinshprni" cigars,
called on tlie trade heie last week.

Ifarry Segal, tlie ^lonroe Aventle et^rist, spent
a few days last week in Grand Kapids, Mich., on busi-
ness.

B. F. Pyle, representative of John AVardlow, Key
AVest, Fla., has been with us for the past few days
working the clubs and leading retailers on his clear
Havana line. B. P. reports business as being very
good with him on this trip.

Prank **Handsome'* Lopez, star salesman for
Garcia & Vega, Tampa and New York, has been rus-
ticating in our midst looking over trade ciuiditions
and l)ooking some fine orders for fall delivery.
Frank's line already has a splendid distribution and
enjoys a very fine sale in the majority ^ mm b^l
stores.

Fred Suss, the debonair representative of S» H,
Furgatch y Ca., and official booster of the famous
•*Vega del Rey" cigars, has sent out his advance
cards, saying he was on the way with a fine line of
samples, a sharp pencil and the regulation order ()ook.
He also states he has some new stories of the T. N, T.
calibre and that he wiU t|to a eool bottle with «^
of his customers.

Vtry tJ^y ^on.

JJcsC/^ the Babe Ruth

of cigar sales

Once in a while other major leaguers knock
out home runs, but Babe Ruth clouts one
with clock-like regularity.

Like the Babe, Cinco is always a sure draw-
ing card. Jobbers know . . . dealers know
. . . that Cinco is a cigar that always sells.

It is this sales certainty that makes Cinco so
profitable. Its turnover can be counted on.
Its sales volume is always mounting.

Think back into the years and you will
marvel at the steady, persistent demand for
Cinco and at the tremendous market that
Cinco serves.

2

for
15^

Seventy-four years of cigar knowledge lies
behind Cinco. This experience in the making
of billions of cigars has given Eisenlohr the
methods, the care, the skill that result in the
value of Cinco and its satisfaction to smokers
everywhere.

OTTO EISENLOHR & BROS., Inc., Philadelphia

Cigar Manufacturers ft;^ Seventy- four Years

After all
nothing satisfies like"
a good cigar ^

18

44th year

THE TOBACCO WORLD

August 15, 1914

(Continued from page 12)

It is alleged that the agreement complained of
was entered into during the year 1921. A hearing on
the charges is announced for September 30. It is
pointed out that under the law whenever the Commis-
sion has reason to believe that an unfair method of
competition has been used against the public interest
it must issue its complaint. However, the question
whether or not such method has been used is not
passed upon by Ihe Oommission finally until after re-
spondents have had thirty days to answer and the

issue tried out.

F. T. C. Finds Violators Outside of Tobacco Industry
Use of the word ** manufacturing'* in the corpo-
rate name of any firm not actually engaged in produc-
tion has »>een lield by the Federal Trade Commission
to be a fonn of unfair competition, and formal com-
plaints have been issued against a number of jobbers
and wholesalers who have used the word in their com-
pany name, or have on their letterheads or other sta-
tionery pictorial re])resentations of mills or factories,
with a view to giving the impression that the concern
actually manufactures the goods it handles.

Tliis is part of the commission's campaign against
the use of terms Avhich mislead the public, and fol-
lows the announcement tliat business concerns must
not use brand names which include words designed to
give the impression that an article is manufactured in
a particular city or of specified materials when such
is not a fact.

Next Congress to Attempt Further Revision of Taxes
Further revenue revision will l)e undertaken by
the sixty-ninth Congress if the Republican party re-
mains in power, according to Representative Allen T.
Treadway, of ^fassachusctts. a prominent member of
the House Committee on "Ways and Means. Reine^
sentative Treadway, who is a candidate for re-election,
in making public his stand upon the leading questions
nf the day. declared his dissatisfaction with the R<*ve
Hue Act of 1924, ])ointing out that he consistently de-
fended the recommendations of President Coolidge
'while the measure was before the House.

A maximum surtax of 25 per cent, is favored by
the Massachusetts Congressman, who also declares
tftat many other changes should be made in th(» law.
These amendments, he asserts. Avill be made if the
sixtv-ninth Congress has a workina: majority of \ie»
publicans favorable to President Coolidge.

Mileage Book Hearing Again on September 24
Hearings o.i the ouestion of interchangeable mile-
age books will be held by the Interstate Commerce
Commission on SeptemlxM- 24. at which time re])re-
pentatives of traveling salesmen in the tobacco and
other imlustries will renew their av)peal for the resto-
ration of milea^ privileges* iUscoutinued duriug the
war.

This quesfiofi was eTrfcau«tively investigated by
the «>mmission in 1922. and earlv last year the larger
roads of the countn' were ordered to issue inter-
changeable mileage books, U) be sold at a reduction of
^ per ^nt. from the resrular fare rates. Some fifty
railroads secured an iniunction against the enforce-
ment ^ the commission's order and. the case being
carried to the Ignited States Supreme Court, the order
was declared invalid on the ground that the commis-

sion had issued it more in conformity with the desires
of Congress, as expressed in a number of bills calUttg
for the establishment of mileage, than from any show^
ing that the railroads would be able to stand the loss
resulting from the reduction.

The Supreme Court's decision, however, did not
bar the commission from making another investigation
of the subject, and the case was reopened at the re-
quest of traveling men's organizations and others.

Help for the Retailer
Timely, accurate and substantial information,
which wilf help the American merchant with his more
difficult retail store problems will be available shortly
in pamphlet form. Dr. Julius Klein, Director of the
United States Bureau of Foreign and Domestic (^mi-
merce, announced today in discnsping the work of his
reorganized Domestic Commerce Division.
; '* Budgetary Control of Retail Stores" is the title
of the first of a series of bulletins. The information
it contains, according to Director Klein, represents
the results of studies of a character never before at-
tempted bv a Government institution. Underlying fun-
damental principles governing the importance of bud-
lietary control, rather than nnmer(ms com]>licated
Fonns and statistical data, are discussed in the new
report, Klein says. The information which is now al-
most ready for publication, the Director points out,
clearlv explains the necessity of its use and pictures
the ultimate results that mav Ik- exi)erienced in the
buihling of a successful retail business.

The practical rather than the theoretical view-
point has been securefl. Klein says, as a result of con-
stant consultation with leaders in the business. Previ-
«ms surveys and studies, he asserts, have been inaujr-
urated from the vie\\7)oint of costs, attacking the ])rob-
lem from the standpoint of technique and ]n-ocedure,
rather than with the idea of presenting facts and sug-
gestion affording a clear and thorcmgh understanding
of the economic high-lights that must serve as a basis
for all retail activities in the effort of the retailer^to
serve his communitv as a true ** Purchasing Agent.*'

Lawrence A. Hansen, formerly Assistant Secre-
tarv of the Retail Trade Board of Boston and after-
wards Managing Director of the Massachusetts Re-
tail Merchants' Association had charge of the col-
lection and editing of the data. Mr. Hansen is a keen
advocate of community consideration in connection
with all retail problems saying '* Service to the com-
munitv must be one of the first considerations of the
retailer if he is to clearly pei-fonn his assigned duties
A« purchasing agent for his clients."

Other studies which are now nearina: completion
deal with '* Community Advertising." ** Retail Store
Location" and "Cancellations and Returns of Mer-
chandise." According to Director Klein, such work as
these studies present can only be viewed as the fore-
runner of much larsrer and broaTier activities carried
on under the direction of skilled orsranizers who un-
derstand the needs of the business man and the pr<»-
curintr of the practical facts in fulfillinir the retail-
*^rs' needs for .substantial information with regard to
his business.

After
nothing satisfies

good

Gil

September 1, 1924

Say You Saw It in The Tobacco World

44th year

19

MEET MISS FILIPINA!

Sketched from life »t Echague. Cagayan Valley, by C. A. Bond.

From the Cagayan Valley, where nature lavishes all good gifts on the T(A^^m Grower, to
the Cigar Factories at Manila, where generations of Cigar Makers have been trained in the
art. Miss Filipina is a striking figure.

Her deft and nimble fingers aid in the various processes to bring the tobacco to rich maturity,
pick the leaves, strip and roll them into those

MILD FREE- BURNING MANILAS

Good Honest Cigars at Honest Prices

M^ Agency

ASK YOUR JOBBER
6 Ap BO|^D» Mgr.

IS ^^ram Si., N. Y.

20

44th vear

Say You Saw It in The Tobacco World

September 1, 1924

September 1, 1924

Say You Saw It in The Tobacco World

44th year

21

Du Pont

"A BETTER
CIGAR

for lOc

99

After all
jiothing satisfies like
good cigar ^

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

LET US HELP YOU

ELIMINATE THE TOBACCO BUG

By treating your tobacco with the exterminator

BY THE SHUEY PROCESS OF STERILIZATION

The only known preparation on the market that will give you permanent relief (rom

future infections

Tested

Approved and

Adopted by

Leading

Growers,

Packers and

Manufacture

Harmless to

user. Easy to

apply without

additional

help.

Why not

insure your

product now?

Does not in any way change the Taste, Aroma or Burning Qualities of the tobacco
Order Sample Gallon Today and Convince Yourself

SHUEY TOBACCO BUG EXTERMINATOR CO.

1436 WALNUT STREET

CINCINNATI, OHIO

"BEST OF THE BEST"

^^^^^L^ A. SANTAELLA & CQ.

Office, 1181 Broadway, New York Ci^
FACTOMES: Tampa and Key We»t, Florida

THE GEORGIA TAX LAW AMENDED
New Amendments
With the final adjournment oi' the Georgia Legis-
Lntiire we deem it proper to advise the trade that, by
amendments to the existing statute finally passed re-
tailers and wholesalers are defined as follows:

*'A dealer at wholesale in cigars, cigarettes^,
manufactured tobacco, or other manufactured to-
bacco products, is defined to be any person, firm,
or corporation, engaged in the business of selling
such articles for resale, and

*'A dealer at retail is defined to be any pei-
son, firm, or corporation, engaged in the business
of selling such articles directly to the consumer, or
for any other pur]>ose than that of resale, irre-
spective of the quantity that may be sold/'

The amended act also requires that stamps at-
tached to cigar packages shall be so placed that when
the package is opened the stamps will be torn and
mutilated, and it further requires that upon affixing all
stamps they shall be cancelled with tlie date and the
initials of the dealer. In addition the law is further
amended by providing that

"The exhibition of any ])ackage, or i)ackagi'S
of cigarettes, which do not bear the stamps re-
quired to be affixed under the provisions of this
Act, by any retail dealer, in any show case, win-
dow, or on any shelf or table, or the possession
of any box, package, or container of cigars, which
<lo n()t bear stamps as required herein, sliall con-
stitute pr'nha facie evidence of the guilt of sucli
dealer of the violation of this Act."

Dealers Under Bonds May Still Continue to Secure Stamps

Without Payment of Tax

We have already regretfully informed the trade
of the decision by the Georgia Sui)reme (*ourt uphold-
ing the constitutionality of the Act.

AVe are advised by our Georgia counsel that the
restraining order originally granted ])reventing the
State authorities from collecting the tax from dealers
who shall have filed bonds still remains in force, and
that if an appeal is taken to the Ignited States Su-
preme ('ourt as contemplated, an effort will be made to
secure a continuance of this restraining order pen<l-
ing the final determination of this case by the United
States Supreme (Vmrt, so that retailers under such
bonds might continue to receive the required stami)s
without the payment of the prescribed tax, as hereto-
fore.

Tobacco MkrchaItto Asw>ciATiaN of

THE U. S.

CIGAR FRATERNITY MOURNS LOSS OF SANDY

STEWART

Detroit, August 24

The cigar fratemity lost one of its very dear

friends on Wednesday, August 20, in the ])assing on to
the Great Beyond of Sandy Stewart. Mr. Stewart was
in tlie sixty-fifth year of life and liad been associated
in the cigar industry for the ^rt forty years, lb'
was born in Bingham])! on, N, Y., and started in the
cigar business in liis native city, later moving to De-
troit %vhere he became interested in the Superior Tignr
Tompany. Mr. Stewart was very ])o])ular with tli*'
trade and liad a wide acquaintance, being considered
the most ])oj)ular and best-liked cigar salesnuin in the
West. Tfis memory will long be c]ierishe<l by those
who knew him.

The Silent Salesman

Just as a man is, to a great extent, judged by
the clothes he wears, so a cigar is very often
selected because of the box that contains it.

What are your cigar boxes saying? In the
dealer's case, alongside competing brands, the
box is talking for or against your cigars —
is telling the public what you think of your
product.

Give your cigars a good send off. See that
they are packed in the better kind of box.
The other kind costs too much in lost sales

Leschey-Myers Cigar Box Co.

CIGAR BOX fV1Af\iURACTUi?EFIS

TORK-MANOVER-EPHRATA-PMILADELPMIA

After all

nothing satisfies
a good cigar

like^

22

44th vear

Say You Saw It in The Tobacco World

September 1, 1924

Tobacco Merchants' Association
Registration Bureau, j

5 Beekman Street
NEW YORK CITY

Schedule of Rates for Trade-Mark Services
Effective April 1, 1916.

Registration (see Note A), $ij-00

Search (see Note B), 1.00

Transfer, '^-^^

Duplicate Certificate, '^-00

Note A-An allowance of $2 will be made to members of the Tobacco Mer-
ihants' Association on each registration.

Note B-lf a report on a search of a title necessitates the ^ «;Po;»|"8 °^ 7^°"
than ten (10) titles, but less than twentyone (21). an additional charge of One
DoUar ($1 00) will be made. If it necessitates the reporting of nio^* ^ha" twenty
(20 titles, but less than thirty-one (31), an additional charge of Two l>o 'aj>
(S 00) will be made and so an additional charge of One Dollar ($1.00) will bf

■ ^ m%Ut ftW UO) additional titles necessarily reported.

REGISTRATIONS
P.HISTER: — 43,884. I'or cigars and tobacco. August $, 1924. C

R. IMiister. Kric. Pa. ^ , , ,^_ _ , ,

BLACK GOLD:— 43,885. For ci.uars. July I, WM. Rothenberg

& Schloss Cigar Co.. Kansas City. Mo. ^

ELGUYCO:— 43,886. For cigars, May 4, 1922. John C. Uuy Co.,

Lexington. Ky. . , . ,^ to^*

ATHENS CLUB:— 43,887. For cigars and cigarettes. Jttly 17, ivi4.

H. C'. McLanc. P.owersvillc. Ga. .*,„,, . ,

RUTLAND BOND:— 43.888. For cigars. August 12, 1924. Andrew

M. Seitz. Medford. Mass. ^ ,^ t • ,

SKINNY:— 43,894. ^m cigars. August 21, 1924. G. F. Lmden-

muth. York, Pa.
GIGLI:— 43,889. For cigars and cigarettes. July 17, 1924. J. Longi-

notti. New York. N. ^ . ^ . , ^ ,t%^M

FLOR DE JOSE MODI A:— 43,890. For cigars. A^ust W, 1924.

Jose Modia & Co.. Cleveland, Ohio.

ME FOR MA: — 43,892. For cigars, cigarettes and tobacco. Au-
gust 22. 1924. Uobrow P.ros.. Inc., Philadelphia, Pa.

MAXWELL HOUSE:— 43,893. For cigars, cigarettes and tobacco.
August 25, 1924. T. C. I'reston. Tampa, Fla,

TRANSFERS
CUBAN PROVISION:— 41,801 (Tobacco Merchants Association).
For all tobacco products. Registered July 14. 1920, by Stelfens,
Jones & Co.. New York. .V. Y. Transferred to B, Midulla. New
York, X. ¥.. July 19. 19^

CIGARETTE REFORMER DIES

Lucy Pa^ (4aston, fcmiuler of the Anti-Ci^rette
League, died itt Clii(a*j:o, on Wediu'sday, August 2(Hh,
as a result of a trolley aecidvut in wMch die was in*
jured several months ago.

Mms ftas^ton lia<l (lev(»tod her life to the eudea%*or
to exterminate the eiKJnette, but her metlnida were go
drastie that she wan eventually forced to resign from
the Anti-Cigarette League in 1921 and later formed the
**Clean Life Movement'' organizjition. Its slogan wai»
**to abstain from cigarettes, tobacco and alcohol in any
form and to lead a clean life morally,'* Her endeavor.s
were ^uflned mostly to Chicago and she was at one
time apyiointed a policewoman and took delight in
pouncing on young l)o\ s she found smoking cigarettes.

In 1920 she jRled a petition for the Presidential
nomination on the IJepublican ticket in S(mth Dakota.

RIBBON GUM

TRAGACANTH

Che Finest Slualitits

A. D. SMACK CO.

80 JOHN STREET

I^EW YORK CITY

{Coutiuued from Page 14)

Do this, and vour sales ^vill increase, and like-
wise vour salary, 'and you will liave friends by the
hundred, and your conscience will slap you pleasantly
on the back. A'erily.

C53 Ct3 Ct3

If vou handle a number of sidelines yott are a
merchant, and a merchant should be an analyzer. Some
]>eople have good heads on generalities, ))ut lind it
hard to consider sjiecific things, lielow are some things
e%'erY merchant slnmld earnestly consider:

' From what class of people do you attract

vour patronage?

What do people think of your store, your

prices, your senice and the courtesy of you and

vour clerks?

What character of goods you handle that at-
tract people to your store!

Is vour display of goods as inviting, and does
it make buving as easy as your competitors!

AVhat other lines could you add to meet the
rc<iuirements of your neighborhood?

Do your windows make as good impression as
those of vour competitors?

llow many people are ''knocking'' your store
because (►f some misun<lerstandingf

How majiy people are boosting your store,
an<l whv are thev boosters?

NVh'at kind of advertising are tti© people of
VMir neighborhood responsive to!

AVith how many people is your store the first
choice— the place where they begin shop])ingl^
Head these cpieries over slowly, carefully. Think
on them. They will suggest ideas to y<m. KeHect on
the ideas, and if jiiactical carry them rmt. It will im-
prove yottr business. It will enlarge your trade.

INTERNATIONAL PLANTERS HAVE REDRYING

PLANT
"The International Planters Corporal i<»n,maui-
taininir its principal offices at Danville, Virginia and
Louisville, Kentucky, has secured a well ecpiipped re-
drying plant $A Wilson, North Carolina which k will
operate during the present season. Wilson is now the
leadiiiiT market to the Eastern Carolina section an<l
in adding this unit to its organization, the Intei-
natioiud Planters Corporaticui strengthens its Ik^a-
lion in the leaf tobacco trade. The comimny, it m
understowl, will place a trained organizati(»n of eX-
pcrienwd men at its new plant, which forecasts «
Kuceessfttl seasmi tm this progressive iirm/'

iEOLIAN HALL TO HOUSE FIVE AND TEN
Following the purchase of *Folian Hall by th*'
Sdiulte Stores Company, announcement has ^en made
that the building has been leased to a live and ten wut
More wriJoration at a gi'aduatetl rental of |4(>O.nO0 for
the first year and t«.taling i^27.5n(MMH) for the tenn ot
nixty-three years. Many great artists have ap])caret.
in *$Iolian Hall, which has hen't<»fore been tlevoted uu-
tirelv to music.

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer o!
AROMA from Factory to Consumer

The Buckley Cigar Box Co.
24 Vine St., flr^AA^.r

DESHLER, OHIO.

The Buckley Box Co..

1106 West Town St.,

COLUMBUS, OHIO.

OSCAn PASBACH, Pncs.

J.A.VOICCScev. S CeNi..MANACCM

''^LITHOGRAPHING CO.inc.^^

J{R.T |lTHOeigAPHSI§,S

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

///r///////

W YORK

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail &, Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Muccoboys — Rappees — High Toasts
Strong, Salt, SWeet and Plain Scotchs

MANUFACTURED BY

^RGE W. HELNE CO., Ill Fifth Ave., New Tork

Bey wood, Strasser & Yoigt Litho. Co.

26th 5t. and 9th Ave., New York

WESTERN REPRBSBNTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, III.

Cigar Labels, Bands and Trimmings
of Highest Quality

Perfect LnHOGMPHY

A«^erican"Rox SHPftiy C2:

'<i309 Russell Street Detroit. Mich.

Gom«r of Gratiot Strcat

Exclusive Sellino AiSents For

THE CALVERT LITHOGRAPHING CO.

SiJVCE 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.
RICHMOND. VA.

HICHCRADC
S HO K I N C toe ACCO.

\

GROWERS

m

AND

PACKERS

Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

MINIIIHIIIHIIIIIMillillliHWIilHHinNIIWUilMHdi

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

lll»^l!!iyiNlliiiNnaUlimiil!)|IIK8MltiM^

AMERICAN SUMATRA TOBACCO CO.

131 Water Street

New York City

After all
^iMthing tiatisfies lik*^

^

SEPTEMBER 15, 1924 hbRARV,

iiMiiiiiiiniiiiiiiiiKiiiiiiiiiiiiiii;:^

:'!iiriiii((iiiiiiiiiiiiiiiiiiiii(iiiiiiii:-^=€^^

JOHN H. BAKER

SCRAP CUTTER

AND

SEPARATOR

A Scrap Cutter and Separator
that really does separate

fVrit€ for descriptive matter^
and neb) price

Cigar Manufacturers Making

Short Filler

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving satisfaction right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Write for sample and price

Baker Tobacco and Cigar Nachinery Company

H

ID-

YORK, PENNA

PUBLISHED ON THE ISJAND ISIS OF EACH MONTH AT 236 CHESTNUT ST. PHtU.. PA.

The Best C I 0>Vi*

WOODEN

S ^re Packed in

BOXES

After all

'not hin^ saiisf tea like"

a^ood ci^ar

>l^-v\yr

September 15, 1924

^.^ _._--. .rJ^■ ,...-lf ^2ft'

,..^ ■•-■-'•

The Sign at Atlantic City. 30 ft. High, 250 ft. Long. Where Everybody must see it.

GUARD YOURSELF FROM FUZZ
OR MOULD TROUBLES-

PACK IN WOODEN BOXES

Sometimes man can improve on nature, sometimes
he can't. One of these instances when nature
can't be improved upon is in perfecting a container
material for packing Cigars.

Nothing can take the place of wood. Wood alone
has the exactly proper degree of porosity to allow
the cigars to "breathe", to give up excess moisture
in periods of humidity such as we experience every
summer.

When the retailer opens a "wooden box" of cigars
he finds them in as good a condition as when they
left your factory.

Pack your cigars in Wooden Boxes, protect them
against mould and fuzz and protect your reputation
with your dealers and smokers.

After all
nothing satisfies like^
a good cigar ^

The Best Cigarm aw ^
in Wooden Boxes

:ed

Say You Saw It in The Tobacco Wobld

44th year

mnini

REDI CUT

BlGGESTAND BESTT0BACC0\kuE

THE 10* TIN

WithyourMl

retail dealers
profit

WAITT & BOND

Blackstone

CIGAR

HaVa

Fitter

Absolutely!

I

* i.

lA PALiINA

CIGAR

CONGRESS CIGAR CO. . Philadelphia, Va.

Get the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
Th^ help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

ABOVE ALL

9

CIGARS

Bdd dfart ara Ae leadintf
fdkrs widi timusands of
deak» catieriiig to stfi^
wlio appreciate qjiaUty*

Thty are wondetfid
Business Builders.

Bobrow Brot-Inc^llifts.

PhiUdelpliU,U.S.A7^
Mahm of Topic-LaloMlla-RecaU

44th year

Say You Saw It in The Tobacco Wobld

September 15, 1924

September 15, 1924

AKAUFFMAN£;BROInc

YORK. P^

ESTABLISHED ^^iiiiiijSjSiiiSi^iii^ ' ^ '^ ^

MANUPACTUaERS OF

aCARBOXES

CIGAR BOX
LUMBER

WC SPECIALIZE ON

GOLD LEAF WORK-

"BEST OF THE BEST

99

M.mrf.ct«.db. ^ SANTAELLA & CO.

Omce, 1181 Broadway, N«w York City

FACTORIES: Tampa and Key IVe$t. FlorlJa

TOBACCO MERCHANTS ASSOCIATION J^l^fff^s^
OF UMITXD STATES ^^fj^^

IISSB A. BLOCK, Wheeling, \y.V«. ..„.«........«....•»♦..** F;'5j!!ideIIt

CHARLES J. EISENLOHR. Philadelphia, Pa ....; i.---V' r nt^iHrl

WILLIAM ^BEST. New York. NY Ch..nn.n E«"»V7ce^Seot

MAT GEORGE W. HILL, New York. N. Y. VV! ol!! 3-«i

Ge6rGEH HUMMEL, New York. N. Y. ^^IKH de3

JULIUS LICHTENSTEIN. New York, N. Y. v^! P^*« deS

if: H. SHELTON, W.fhington D C v ***?,« deSi

WILLIAM T. REED. Richmond Va. V Sipre! d«t

HARVEY L. HIRST. Philadelphia. Pa TrSsurS

CHAR^eI^&KINd! NeW York. NiY. V.V.\V.C;un;eianrMa;kgU^ Director
'^"^ Headquarters. 5 Beekman Street. New York City.

AtOED TOBACCO LEAGUE OF AMERICA

W. D. SPALDING. Cincinnati. Ohio^.. vi;:Re!ide2

CHAS. B. WITTROCK. Cincinnati. Ohio ^' Tr«.«^*I

GEO. E. ENGELi CoTington. Ky. .•■••";•. • •••••• tl**.»i«i

WM. S. GOLDENBURd, Cincinnati, Ohi«#«..»«.. »••«•»••••••«♦•••• secreiary

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

CHAS. E. LONG, Lancaster, F«. .....♦♦♦•♦••••.•••..♦..•.•.••••.••••••.•••President

A. W. KAERCHER. Chicago, 111. ...».,,4............................V*ee-*;resident

W. S. FULLER, Hartford, Conn. .•.,•.».•.*.•*.••••«....•.•.*•..«...** Ireasurer

L H. NOLT, Lancaster, ffft. .....••»♦»••.•••••••*•..••...•. •••.....•.••••••Secretwy

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN ,♦,•....♦..♦......*...........».......... •••"•^''^'-I*"*

JACK ECKSTEIN . ............................................. ...1st Vice-President

SAM. FORDIN ....„.,♦..•..,...........•..«......*....«.•♦.••.•. ..M Vice-President

MAX BERLINER ..,,....,,,,.».,,..,.,.,.#..,.«............ ..Treasurer

LEO RIEDERS, 330 West llSth Street, New Vwk Cltr „..»,. .•»♦•#•».. Secret*^

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINNICK »...».#«»»••».••*•.••..••••.•••••*••«••»••••••••••••• • • • • President

SAMUEL WASSERMAN Vice-President

ARTHUR WERNER. SI Chambers St.. New York City..SecreUry and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE -ONE COMPLETE SET NEWTON-STpAKES

LETTERING PENS, with inks and complete instructions tor

making nifty show cards and price tickets. Absolutely new. Address

Box 451, care of "The Tobacco World. '

WANTED

CIGAR FOREMAN FOR HAND AND SUCTION WORK-
Man who is capable of qualifying for a higher position. State
age and experience in detail. The position will be with an old-
established concern operating several plants. ^ Ample opportunity for
advancement. Box No. 470, "The Tobacco World.

SITUATION WANTED

RETAIL STORE MANAGER. WHO HAS ALSO BEE.\
Jobber's Representative, desires position. Has had six years ex-
perience and is at present employed in Philadelphia, but would change
residence if necessary. Best of references. Address Box No. 47/.
care of "The Tobacco World."

POSITION AS SUCTION FOREMAN WANTED BY MAN
thoroughly experienced in Suction Work. Twenty years ex-
perience in the largest factories in the country. Box No. 471, Ihe
Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

SEPTEMBER I5. 1W4

No. 18

TOBACCO WORLD CORPORATION
Publishers

Hobart Bishop Hankins. President and Treasurer
Gerald B. Hankins, Secretary

PuMUhed on the 1st and 15th of each month at 236 Chestnut Street.

Philadelphia, Pa.

Entered a. second-class niail matter. December 22. 1909. at the Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada, Cuba and Philippine Islands. $200 a
year. Foreign, $3.50.

■IMHimillMIIHIIIimiltHlWMMIMIIHHHMIIHmiMWWII

•MllMMiMiHHIMMmMllMIHHIMW"""''"

QUI HIOH-ORADE NON-BVAPOEATINO

CIGAR FLAVORS ^ ......*

Mak« tobacco mcKow and amooth In character
and Impart a moat palatable flavor

FLATORS FOR SNOKIRG ud CHEWING TOBACCO

Write for Liat of Flavora for Special Branda
BKTUN. AIOIIATIZEB. BOX FLAVOBS. PASTE SWEETENEBS

PRIES 6l BRO.s 02 Reade Street. Nei/v York

WmMWWtmWWIMHIMMMM

iiiiHHWWtminimiiHtiHmtiHMWtwmwwtHWiimmwwtHHHWW**

$

JURAL BLOO

D'Ae GLaarxyf Qaa/i/if^

122 SECOND AVENUI
NEW YORK CITY

Say You Saw It in The Tobacco Wobld

44th year

I
I

I

i

fOO ciaa^utted /ScU

CENUIN

44

BulCDurham

TOBACCO

Right now! Settle the whole ciga-
rette question forever by rolling
your own from "BULL". You get
more flavor, more enjoyment,
more tobacco taste, more quality—
and much more for your money—

I

I

I

I

I

44th year

Say You Saw It in The Tobacco World

September 15, 1924

FOR GENTLEMEN OF GOOD TASTE

SAN FELreE

,,,M% :/c.^/o. Ajr^i

^' '

IftEL^^ERSO

THE DEISEL-WENNER CO.

Makers

UNA, OHIO

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER

rinilii«<i»tirf--'

PENNA.

"Quality Cigar Box Manufacturers For More than Fifty Year***

Model B-1 illustrated above.

PACK CIGARS RIGHT

and get a uniform pressed shape to each cigar in every
box. No broken wrappers. Impossible to overpress pack.

FOUR MODELS TO CHOOSE FROM

Model "A" without top lever, for 50 cigars - $ 5.00
Model "B-1" with top lever, for 50 cigars - 10.00
Model "B-2" with top lever, for 100 cigars - 12.50
Model "C" with top lever, for bundles of 100 - 16.00

All pacXtrs art odJustabU to anp standard sisa box,

Pulte-RorrecK Machine Co.

GP.AND KAPIDS. - - - MICHIGAN

Only Half the Story

4: «

It*8 Good

because it*8

PORTO RICAN

SINCE 1900 the leaf tobacco of Porto Rico *
has been slowly but steadily increasing in popu-
larity, and now * * * is in great demand.

The quantity of tobacco of all types used annually
by American cigar factories is about 150,000,000
pounds; the yearly imports of Porto Rico leaf approx-
imate 26,000,000 pounds, or more than 17 per cent
of the total.

"The American Cigar,**

By Carl Avery Werner in American Mercury.

No manufacturer in the United State»
uses all Porto Rico in his cigars.
Blended with other tobacco, Porto
Rican leaf is present in 25 to 30 per
eeiU of the American production.

GOVERNMENT OF PORTO Rld5
TOBACCO GUARANTEE AGENCY

136 Water Street J.F.Vazquez Telephone
New York Agent John 1379

^Tobacco Trade Notes'

The White Stamps

say it's

PORTO RICAN

Sm# ^ ^ ew

w

:i:=::a:=:ixf

Volume 44

THE TOBACCO WORLD

Number 18

Eaublished
1881

A SEMI-MONTHLY

For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

♦—

PHILADELPfflA, SEPTEMBER 15, 1924

Foreign $3.50

EDITORIAL COMMENT

HE improvement in cigar production shown
by the July revenue figui es of withdrawals is
worthy of attention, showing as they do a
gain of nearly 3 per cent, over Julv, 1923.
Business with the suppliers, such as boxmakers, lith-
ographers, etc., continues to show strength and if thev
are indicators, August should also be a better month
than August, 1923.

Class A showed a gain of nearly 12 per cent, while
Classes D and W also improved over the same period
of 1923. This gain in five-cent cigars indicates that
there is a good market for value-giving brands sold
at that price. It would also seem to bear out the con-
tention that large sizes are not necessarv for the pros-
perity of the trade. AMiile the Class Dand E figures
disclose an increase in the production of these sizes, it
is difficult to determine whether this is due to the fact
that they are mostly generous sizes, m a desire for a
^ner quality of tobacco.

"While the figures for the fiscal year ending June
^th are not as satisfactory M» wb Would like to
them, nevertheless they are far from discouraging.

Before another fiscal year rolls around we ho^
the cigar industry will have committed itself to i^^
definite plan of advertising and publicity. It ^ft
«3rtainly pay in the long run, but it would be folly
to undertake a campaign unless it wn be carried on
mm % period of years.

Some of the nationfll ef^r advertisers are to ]^
congratulated on the trend of their copy which Iff
aimed to create new cigar smokers. But the industry
is expecting too much in leaving this burden on the
shoulders of three or four wncems. These broad-
visioned firms are growing each year, and this fact
ought to be sufficient to convince every cigar manufac-
turor of tlie necessity for a general advertising cam*
paig^ While cigar production shows no ^n, a few
firms are increasing their business each year. It is
obvious that these increases are at the expense of
those manufacturers who are not advertising. Some
l^art of fortunes taken out of the industry during the
last twenty years must Im pot back if the cigar busi-
ness is to make progress.

HE present political campaign has had the
happy eifect of attracting much attention to
the pipe, and progressive dealers have not
failed to capitalize this.
With the passing years dignitv has been added to
]Jipe smoking and the improvement in the pipe in-
dustry generally has been due to no small extent to
the finer merchandise which the manufacturers are of-
fering.

Pipe smokers have been educated to have more
than one or two pipes, and manv of them now own
enough pipes to smoke a different one everv dav in the
week. Our own collection is up to six, and in the eve-
nnigs we use them with fair regularity.

The holiday season is not so far awav that the re-
tader can afford to let his stock of pipes drop down,
and he should be planning to increase this department
m the coming months. The long evenings ahead mean
many nights by the fireside and for real enjovment
it IS hard to find a substitute for the pipe.

Many retailers still feel that thev can sell onlv the
cheaper grades but those who cany'the finer pip*es in
stock are often suq^^rised at the ease with which they
can be sold. Business of this kind is profitable and
the wise merchant does not fail to avail himself of
raeh opportttnities.

CjJ Cp Cj3

HE prominence attaching to several of the
new exhibitors in ^m coming 1925 tobaojo
show indicates that the exposition has the ear-
marks of being truly representative, which
mm^ not be said of the two previous attempts.

Space is being taken rapidly and those who con-
template signing up at a later date for the show- will
do well to make their reservations as soon as possible.
Despite all that has been said about trade exposi-
tions in general and the tobacco sjiow in particular 'we
firmly believe that the idea is fundamentallv sound.
The peculiarities of the tobacco industrv have no doubt
Ijeen largely responsible for the indifference that hM

(Confinned on Page 6)

8

44th year

THE TOBACCO WORLD

September 15, 1924

September 15, 1924

THE TOBACCO WORLD

44th year

♦

PENT VISITS WATER STREET MARKET
Howard F. Pent, president of the Coraza Cigar
Company, was a visitor to tji^ Water Street leaf mar-

kfit last weelv.

Mr. Pent has recentiv returned from an extended
trip throug'li the !^liddle West territory in the inter-
est of liis brand, the ^'Marshall Field'' and reports his
brand is doing well throughout the territory covered.
The brand is having encouraging support m Cincin-
nati, through Joseph R. Peebles Sons Company, dis-
liibutors.

LOUDON PRESIDENT VISffS PHILADELPHIA

Claude P. Wykes, president of the Loudon Man-
ufacturing Company, manufacturers of the Loudon
cigar case, the case that gives 100 per cent, display to
your cigars, was a visitor in Philadelphia this past
week. Mr. Wvkes stated that he was quite well pleased
with the wav the Loudon case is taking on with the
1 etailer, and that his firm was doing a good business
considering business conditiona in general tkroughout
the country.

AMERICAN CIGARS IN CHINA
Chester Mevers, of the York Cigar Box Company,
has had a letter* from his nephew, AValter Meyers, who
is at present traveling as a missionary in China, in
which he states that he was surprised to find a great
manv American cigars are beinc;- sold and smoked in
that'coullt^>^ This fact was also i)articularly notice-
able in Singapore.

FRANK CRESSMAN RETURNS FROM TRIP

B. Frank Cressman, treasurer of the Mazer-
Cressman Cigar Company, has just recently returned
from a trip through New York State, in the interest of
tlieir brands **Manuel" and '* Counsellor.'' He re-
l)()rts ccmditions as very satisfactory^ throttghout the
teri'itorv he covered.

PALEY TO INSPECT PORTO RICO HOLDINGS
Samuel Paley, president of the Congress Cigar
Company, has sailed for Porto Rico, accompanied by
( harles Cans, to inspect the company's holdings of
Porto Rican tobacco there recently purchased from the
firm of Max Gaiis' Sons,

BAYUK ISSUES INTERESTING BOOKLET

Bavuk Cigars, Incorporated, have just issued an
interesting booklet giving the story of the tobacco that
enters into the manufacture of Bayuk products. It is
entitled '*It's Ripe Tobacco !'»

On the first page they state: *'Ripe tobacco is to-
bacco at its best. It makes tlie finest cigars.

''Who wants to eat a green peach? Who wants
them when tliey are over-ripe I Then why should you
smoke green tobacco ! ( )r over-ripe !

"We believe you shouldn't. So we IM lathing
hut ripe tobacco ill Bayuk cigars.''

The bookk't goes on to tell the extreme care tnat
is taken in selecting tlie tobacco that goes into Bayuk
ciuars. And not only the tobacco, but also the ground
is tested that the tobacco is grown in. The curing is
also done with extreme care so that it is two and three
years after the tobacco is harvested before it makes
its appearance on the market in the various Bayuk

])roducts.

After reading this booklet you will not wonder
why so many people insist on having their favorite
Bayuk brand, no matter in what part of the country
they may be.

EISENLOHRS DISPLAYING "WEBSTER"
One of the windows in the Otto Eisenlohr and
Brothers, Incorporated, building at 932 Market Street,
has been given over to a striking display of **Welv
ster" cigars. These cigars will be distributed in the
future bv the Eisenlohr concern in Philadelphia ter-
ritorv.

Editorial Conmteiit

{Continued from Page f)
marked the spirit of the trade toward the efforts of
11)23 and 1924 to stage a really important exposition.

There can ^ no claim, however, that the 19J.>
show t» not a fair trial of the idea. We hope that
every space will be taken before January 19th comc»
around and that it will be 1(X) per cent, representative.

To our minds the big problem now l)efore the Ex-
hibitors' Association is to bring the public to the show
and send them home enthusiastic over what they have
seen and learned about the tobacco industry.

litiit

News From Congress

_. 'AND

Federal

Departments

GOVERNMENT REVENUE FROM TOBACCO TAXES
INCREASES OVER $16,000,000

Washington, D. C.

Tobacco taxes collected during- the fiscal year
ended June 30, last, exceeded by more than $16,500,000
those of the precedino; fiscal year, it is shown in a pre-
hminaiy report just submitted to the SecretaiT of the
Treasury by the Commissioner of Internal Revenue.

Total collections from this souree during the year
were $325,638,931, as compared with $309,015,492 in
the preceding year; this was more than one-third of
the entire sum collected from miscellaneous taxes.

Analyzing the report, it appears that the domestic
sale of cigarettes is increasing at an amazing rate, tax
collections on small cigarettes amounting to $203,651,-
330, as compared with $182,584,806, an increase last
year of $21,0()6,524. Furthermore, this was the onlv
item, other than the special taxes on manufai^r^r^
to show an increase over the fiscal year 1923.

Tax collections on large cigars decreased f2,CM7,-
405, from $47,272,570 in 1923 to $45,205,165 in the fiscal
year 1924, Avhile collections from small cigars de-
creased $108,871, from $865,010 to $756,139. Taxes
from large cigarettes decreased $4761, from $130,929
to $126,108.

Receipts from snuff totaTcd f7,(K>6,0^ during the
fiscal year 1924, as compared with $7,175,216 in 1923,
a decrease last year of $170,127, while taxes from
chewing and sm(.king tobacco, last year $66,7(X),456 as
comjiared with $68,857,707 in 1923, 'showed a decrease
of $2,157,251. Cigarette iiapers and tubes paid $1,029,-
292 in 1924, against $1,095,996 in the preceding year,
a drop of $66,704.

The special taxes collected from manufacturew of
toba^ and its products totaled $1,137,148, as com-
pared with $1,004,959 in 1923, an increase of $132,189,
but miscellaneous collections relating to tobacco %vere
$154 less than in the ]irecetUug year, being $^,14% as
compared with $28,296.

AVith the exception of document arv stamps, taxes
on Philippine tobacco protlucts declined consistently in
1924. the report shows. Receipts from large cigars,
$755,413 as comi)are<l with $953,075 in 19:^, were $197.-
662 less; large cigarettes pai<l $12, as c/>mpared ^^^th
$33 in 1923, a drop of $21 : small ciirarettes paid $3305,
as compared with $4458. a drop of $1153; and maim-
factured tobacco ])aid $71, as compared with $648, a
drop of $577. Uocunientarv stamp sales, however, in-
cwased $37. from $2421 to $2458.

Tax collections on larcre Porto *Rican cigars also
dwliued, f ro«a $968,145 in 1923 to $765,0^ in 19M, a

From our Washington Bureau 622Alb£e Building

drop of $203,136, but receipts from small cigars in-
creased $72, from $25,428 to $25,500; those from large
cigarettes increased $27,491, from $2768 to $30,259;
and small cigarettes increased $177 from $1208 to
$1385. Stamp sales decreased $370, from $764 to $394.
The withdrawal figures for domestic products show
6,794,147,794 cigars in the fiscal vear 1924, against
7,128,020,000 in 1923, a <lecrease of five per cent.; 504,-
092,566 small cigars, against 576,673,340, a decrease of
13 per cent.; 17,521,578 large cigarettes, against 18,-
179,947, a decrease of four per cent.; 67,882,675,160
small cigarettes, against 60,860,115,960, an increase of
12 per cent. ; 38,917,164 pounds of snuff, against 39,862,-
314, a decrease of two per cent. : and 370,557,690 pounds
of chewing and smoking tobacco, against 382,539,213
pounds, a decrease of three per cent.

REPRESENTATIVES OF TOBACCO INDUSTRY IN-
VITED TO CONFER WITH SECRETARY OF
COMMERCE

Representatives of the tobacco industry have l>een
invited by the Secretary of Commerce to attend a con-
ference to be held September 24 to consider the sim-
plification of the present great variety of forms used
m warehousing and to act on uniforra documents for
tto warehouse industry, which have l>een prepared
after nearly two years of study by a special committee.

The organizations inviteil to have representatives
at the meeting include the Cigar ^Manufacturers' Asso-
ciation, New York, and the New England Tobac^'o
(rrowers' Association, East Hartford, Conn.

The present diversity in warehouse forms is a di-
rect cause of confusion, lost time and errors, it is
claimed, and the conference A\nll be the culmination of
a movement to obviate these losses. It will seek to
have ma<le uniform certain documents, notably nego-
tiable and non-negotiable warehouse receipts gener-
ally used in business dealings between warehousemen
and the distributors who use public merchandise ware-
houses.

It it pointed out that warehousing i« rapidly be-
coming recognized as an important link in the chain
of distribution and that a considerable improvement
^n be made in the ser\'ice rendered bv this industry
through greater unifomiity. The studies preliminarv
to the compilation of the tentative standards involved
the examination of hundreds of forms used at present
in warehousing throughout the Ignited States and Can-
ada.

{Continued on Page 10)

10

44th year

THE TOBACCO WORLD

September 15, 1924

September 15, 1924

THE TOBACCO WORLD

44th year

11

(Continued from Page 9)
LORILLARD DENIES CHARGES OF UNFAIR

COMPETITION

(;iiari>os that it entered an agreement, the pur-
pose and effect of which was to eliminate competition
among the members of the West Virginia Wholesale
(Irocers^ Association, lodged against it by the Federal
Tracks Commission, are denied by P. Lorillard Com-
pany, Incorporated, in its answer to the Trade Com-
mission's complaint. Joined with this company m the
comphaint are the American Tobacco Company and
Liggr>tt & Myers Tobacco Company.

The Commission charges that the wholesale groc-
ers who are jobbers in the products of the above-
named manufacturers, in 1921, for the purpose of
eliminating competition among themselves and their
competitors, and among subjobbers and retailers of ci-
gars, cigarettes and other tobacco products, entered
fnto an agreement to fix uniform discomits or prices at
which such conmiodities were to be sold by the jobbers.
It was alleged by the Commission that the manufac-
turers aided and assisted the jobbers in the accomplish-
ment of this pui-pose by informing all wholesalers that
thev would discontinue and refuse to sell their prod-
ucts to anyone reselling the same at lower prices or at
greater discounts from manufacturer's list than agreed
upon and fixed by the respondent jobbers in 1921. The
Commission alleges that the manufacturers did dis-
continue and refuse to sell certain jobbers who did

cut price.

These charges are denied without qualification by
the Lorillard Company, as they were by other respond-
ents, and it submits that the coniplaint of the Com-
mission is insufficient in law upon its face in that it
does not state facts sufficient to entitle the Commis-
sion to the relief it seeks.

This respondent further denies that it is neces-
sary for a tobacco jobber or retailer of tobacco prod-
ucts to have a complete and continuous stock of its
goods to successfully conduct a jobbing or retail l>usi-
ness.

TRADE COMMISSION ISSUES COMPLAINT
AGAINST HARRY BLUM

The use of the word *' Havana" in connection
with the advertising and sale of cigars made of to-
bacco not grown on the Island of Cuba is the subject
of investigation under a foiTnal comi)laint issued by
the Federal Trade Commission against Harry Blum,
a cigar manufacturer of New York.

The complaint charges that the trade and con-
suming ])ublic are misled and deceived into the al-
leged erroneous l)elief that the respondent's cigars are
manufactured entirelv of tobacco yrown in Cuba. This
impression is caused, it is alleged, by the respondent's
use of the words "Havana" or *'Habana," both on
liis labels and in his advertising matter in connection
witli cigars not made wholly of Havana tobacco.

LIBERMAN REPRESENTATIVES IN TOWN

H. L. Busli, sales manager for the T^iberman ^Fan-
ufacturing Com.pany, manufacturers of both long filler
and scrap bunch machines, has been s])ending some
lime in Philadelphia and vicinity superintending the
installation of several machines in this territory.

NATIONAL BOARD OF TOBACCO SALESMEN'S
ASSOCIATION ENDORSES EXPOSITION

The following resolution was offered at the Na-
tional Council of Traveling Salesmen's Association at
the executive session of the convention and was unani-
mously adopted.

The National Board of Tobacco Salesmen's Asso-
ciation, through and by their delegates representing
them at the convention of the National Council of
Traveling Salesmen's Associations, do hereby offer
the following resolutions :

** Whereas the National Council of Traveling
Salesmen's Associations of the United States has
many members traveling in the interests of the
Tobacco Industry and all other industries w^ho are
in favor of personal liberty and resent any efforts
to abolish the use of tobacco in any form, and also
believing that expositions such as the big Tobaxjco
Industries Exposition, will accomplish a great deal
of good for that industry, hereby be it

*' Resolved, that the National Council of Trav-
eling Salesmen's Associations unqualifiedly en-
dorse the efforts of the tobacco industry and the
committee connected with the industry in their
efforts to produce a thoroughly represented To-
bacco Show the week of Januan^ 19th to 24th in-
clusive,-1925, at the Grand Central Palace, New
York City, and hereby pledge the co-operation of
it's members to influence all vd\\\ whom thev come
in contact to attend the exposition, and to also ask
the active co-operation of these people to use their
iiifluence \\\\\\ their Congressmen and Senators to
defend the tobacco industr^^ against all unfair at-
tacks."

National Board of Tobacco Salesmen's
assoctattons,
(Signed) E. ^f. Freeman, President.

CIGAR SMOKERS GET FURTHER PROTECTION
Eight Avell-known cigar trade-marks have bcicn
condemned by the Federal Trade Commission on the
ground tliat they apply the term ** Havana" to prod-
ucts not composed entirely of Cuban grown leaf. These
decisions mark the latest and most important advance
ill the campaign l^egun by the American Fair Trade
I.eague a year and a half ago to protect smokers from
fraudulent trade-marks and labels involving unjusti-
fied use of such terms as ** Havana, '» ** Tampa," *'Key
West," ''Vuelta Abajo," etc. These are the first rul-
ings requiring radical revision of long established ci-
gar trade-marks and will greatly aid the league in its
pi-osecution of misbranding offenders.

The Commission specifically orders two manufac-
tui-ers using such trade-marks to ** Cease and Desist"
fi'«»m:

*'(!) losing the word ^Havana' as descriptive of
cigars unless such cigars be made entirely
from tobacco gro\vii in the Island of Cuba.
**(2) Representing in any manner that cigars
other than those manufactured entirely from
tobacco grown in the Island of Cuba, are
Havana cigars.
''(?A Advertising or representing in any manner
whatsoever that anv of the tobacco going into
the manufacture of cigars manufactured by
it was grown upon a plantation w planta-
tions in the Island of Cuba o\\Tied by it,
when such is not the fact."

DETROIT

— /^ -^i' — ^ V -^ .

N^^

Unemployment Decreasing in Detroit— Detroit Drug Club
Holds Annual Barbecue Which Marks End of Straw
Hat Season— Hart Brothers Retire from Busi-
ness— Pipes Growing in Favor

Detroit, Mich., September 10, 1924.

NDICATIONS are that Dynamic Detroit in
1924 will have the greatest building year in
its history and that it will roll up a volume of
construction far in excess of the total reached
in 1923, wiien the highest volume ever known here was
reached. Facts and figures reported by the building
commission, reveal that the aggregate of construction
for the first eight months of 1924 is $22,539,338 in ex-
cess of the amount for the same period of 1923. The
total for this vear up to September 1st being $111,-
213,022, against a total of $88,673,684 for the same
time last year.

That employment in Detroit is increasing is evi-
denced by the report of the employers' association is-
sued Saturday, which shows a net increase of 4507
men for the week ending September 2. The com-
bined working force of firms reporting to the associa-
tion is now 198,997 men. This month's report shows
an increase of 1535 employed men over last month.

Local cigar manufacturers report business as be-
ing good, practically every factory in the city is oper-
ating to full capacitv on production with many unfilled
orders on hand. The jobbing trade reports business
fls being verv satisfactory-, with (he exceptior. of col-
lections which are not up to the standard. The lead-
ing downtown retailers report business for the month
of August as being up to the standard of former years
while some report a bigger business than last year.

The ** Dawes'' and **Hell n' Maria" pipes are en-
joying a splendid sale here in all the pipe stores. ^Nfany
of our retailers report they are having a nice business
on the novelty pipe, and they are on display in the
windows of the downtown stores.

The Detroit Drug Club held their annual barbecue
on "Wednesday, September 3. at the Detroit Creamery
Grove, on Gratiot Road. The cigar fraternity was
well represented by factorv men and jobbers' sales-
men. **BiH" Thornton (Marcero, Bump & Howell
Co.), acted as leader of the Darbytown band and mas-
ter of ceremonies, also rendering many interesting
speeches for the various candidates seeking election
this fall. Joe ^fuir (Swift Cigar Company), distin-
guished himself in the eating and refreshment depart-
ment. There were plenty of eats and drinks, the fin-
est of barbecued ox with all the trimmings, plenty of
delicious corn and countrv butter and everything else
that goes to make a barbecue a success. About 250
attended the grand outing, which was pronounced as

the best ever. The straw hat season ended on this
date for those who appeared with the summer head-
gear and many returned home minus their top cover-
ings. The judges holding court were very severe with
offending culprits and the fines were heavy, but ev-
erybody was happy and a good time was had by all.*

R. I. ''Bob" Ellis, western representative for San
Martin & Leon, Tampa, Fla., called on the trade here
last week. **Bob" informs the writer that he is hav-
ing wonderful success with his brand in all sections
and that he is well pleased with the progress his cigars
are making on the Detroit market.

Arthur Hanauer, of Kaufmann Bros. & Bondy,
manufacturers of pipes and smokers' articles, has
been with us for a few days, displaying his fine line
^vith special Xmas numbers. Arthur says, the pipe
business is wonderful and that he has no complaint to
make regarding business.

C. A. Mitts, who operates the cigar stand in thf
Pantiland Hotel, Grand Rapids, IMich., was a visitor
here last week.

The firm of Hart Brothers, wholesale and retail
tobacconists located at 510 Gratiot Avenue, have re-
tired from business. The business was founded in
1902 by George L. Hart and Louis Hart. For twenty
odd years the firm of Hart Brothers was prominent in
\\\Q wholesale and retail tobacco business, and their
house was known throughout the city. Thev featured
many private brands of cigars and made a specialty
of the box trade. Isiv. George L. Hart died about four
years ago. Mr. Louis Hart, the surviving member of
the firm, will devote his time in the future to his real
estate and other holdings.

Lee Moore, manager of the lobbv stand for the
Tucker Cigar Company, Dime Bank Building, has
.lomed the ranks of the speed demons. Lee spent his
vacation at Niagara Palls and being deeplv interested
in oive of the fair sex sojourning there, he almost forgot
Ins duties in Detroit, which called for his services at
11.30 A. M. The long lingering good-bve on Sundav
night caused Lee to step on the gas on Mondav. Leav-
mg Niagara Falls at 3 A. M., he made the distance of
some five hundred miles to Detroit in eight hours and
reported for duty on time. Next vear, we will no
doubt hear of Lee doing his stunt at the Indianapolis
?peedwav.

Al Tobias, one of the roval boosters of *<R G
Dun" cigars (Bernard Schwartz Cigar Corporation)!

(Continued on page 14)

12

44th year

THE TOBACCO WORLD

September 15, 1924

Business Buildhig

By A Trained Business Kan Jk

AdVERT(S£R

wRirreM esPECiAUY roB TrtEloMa;© world bta-EB "''"

S^T'^^s,

MX mCHTS NUMVID

HERE are three fundamentals to a window
display, the article to be sold, the decoration
and the placard. If you will bear this in mind
when planning for your window it mil won-
derfully simplify your problem, and will guide you to
a good display.

You see, your display should emphasize some
definite article or line— pipes, smoking tobacco, cigars,
cigarettes — not merely a general line.

Your placard should extol the qualities, the price,
^e merits of the article.

The ornaments might consist of your general line
of goods, but they should be set in the background so
they do not stand out alongside of the one thing you

afe stressing.

The mind likes to dwell upon one article, and not
upon a collection of generalities. And when it is in-
vited to consider one thing it is curious to know all
about them. Therefore it reads the placard with in-
terest, and is influenced thereby.

But don't make the sad mistake of leaving any
display standing too long. Such action defeats its pur-
pose. Y^ou should change your show window at least
once a week, and should make as complete a change in
appearance as possible.

Don't neglect your show window. Don't. Many
a retailer has developed a large business through no
other advertising than a well-dressed show window.

0 0 Ci^

The secretary of a large assodafion of one of onr
most important industries recently had this to say iu
one of the trade journals of that industry:

**Your secretary had the good fortune to receive
from a personal friend a pipe that came from London.
Another friend presented him with a ven' neat 'Lock-
tite' tobacco pouch and a can of tobacco. He has ha^^l
a desire for several years to indulge in the soothing
influence of a pipe while attending the meetings, but
hesitated to do so feeling that it might be his duty to
maintain the lofty dignity of the occasions by smok-
ing the more aristocratic cigar. He hereby gives no-
tice however that he will feel at liberty in future to
utilize the contemplative assistance of his Jimmie pipe
at the meetings, which will enable him to perform his
difficult duties with more calmness and better jui^^*
ment — and that is of more importance than maintain-
ing an exalted and formal dignity.*'

So you see, friend dealer, that the Jimmie pipe is
dear to men's hearts, just like their old slippers, their
old ^onse wats and their old and comfortable easy
chairs.

**How can a retailer improve his business!" I
asked of an enterprising and successful cigar dealer.

*'Oh, there are oodles and oodles of ways," he an-
swered. ' * In fact, there are so many ways to improve
that it would require more space to mention them than
vou have at your disposal. , • , t

*'I have found one way very successful, which 1
seldom see mentioned,'' he continued, **and that is
to talk frequently to your counter salesmen, your wor^

ers.

*' Don't talk to them as master and man, but as
man to man. Get their interest by explaining that
]>usiness is now a sort of co-operative affair, that its
success depends on the carrying out of many small
trifles, and of thinking up good ideas and putting them
in practice, no matter how trivial they may be. Then
invite their views on what could be done to improve
the business and to effect more sales.

''This may not seem to produce any results, but
it does. In the first place, the talks increase the in-
terest of the clerks, and increase their desire to sell.
In the next place it sharpens your owti ideas to simply
tell them that you want new ideas, and in the third
place it clarifies the ideas which are floating around
in vour head.

* "It may l)e some time before any results follow,
but somehow the business gets a little more en-
thusiasm, life and vim. The store becomes neater, the
display of goods better, the selling methods improved,
and the business gradually enlarges. It is the way
of nature,"

0 0 0

A word to the manufacturers: In every line of
business manufacturers are discovering that it is a
very important matter with them as to whether their
retail distributors are good business men, good distrib-
ntors, making money and growing. ^

Formerly a manufacturer didn't care a tinker 8
dem about this. But he does today, oh, very rnuchl

Therefore he not only helps the retailers in an
advertising way, but he helps them to become betttr
business men.

He posts up on the fundamentals of business —
such as buying, selling, advertising, widow display,
paying bills* promptly, taking the cash discounts, and
ail these things. He makes his traveling salesmen
learn them. And then he instructs his salesmen to
talk these things interestingly and earnestly to retaHere
at any and every opportunity.

It is slow work, this matter of edtwrntfon, as any
M^ school boy will tell you, but keeping eFeriftstingly

{Continued on Page 20)

September 15, 1924

Say You Saw It in The Tobacco World

44th year

13

^*..

The Advantages of
the Model L

Scrap Bunch Machine

1. Straight or shaped work, equally
well done.

1. Makes right or left hand bunches
perfectly.

S. Uniform size and weight of
bunches assured.

4. A very substantial saving in lab(»r
costs.

5. It will work large size or mixed
CUT scrap of unequal sizes.

6. Handles perfectly shredded or
thrashed scrap.

7. A long, even rolHhg fijr better
smoking qualities.

i. Damp or dry tobacco handled with
equally good results.

9. Low cost of u pkeep: does not easily
get out of order.

10. The easily adjustable weighii^
scale meets all requirements as to
changes in sizes and weather con*
ditions.

Ilk Fluffy filler because the tobacco is
lifted from a hopper — a decided
improvement over the gravity
method of feeding.

Price $750 complete

£o.b. Factory, Newark, N. J,

The 5 "" Cigar

You can make it at a Profit

The solution lies in the use of
labor saving machinery such
as the Model L Universal Scrap
Bunch Machine.

For example: Manufecturers today are
paying anywhere from $2.50 to $3.50
per thousand for bunch making, either
straight hand work or using small hand
devices. Figuring on this basis, the Model
L Scrap Bunch Machine will show up
about as follows:

Present hand method -
Model L Machine method -
Net saving -

Cm! imt m

- $2.50

- '90

- $1.60

net saving represents the difference
between turning out a 5c cigar profit-
ably and breaking even or in many cases
turning it out at a loss.

Model L Machines will produce from
450 to 500 uniform bunches per hour,
either straight or shaped work, right or
feft hand bunches.

Universal Tobacco Machine Co.

116 West 32nd Street, New York

FtLctory: Newmrk, N.J.

(OVER)

14

44th year

THE TOBACCO WORLD

September 15, 1924

September 15, 1924

Say You Saw It in The Tobacco World

(Continued from Page 11)

is the proud father of a bouncing baby girl. Miss To-
bias arrived on Monday, September 1st, and tipped
the scales at eight and one-half pounds. Mother and
babv are doing fine. Papa looks natural, but his vest
doe'sn't lit. Congratulations, Al, we hope all of your
troubles will l>e ''little ones.'*

Charles Bobrow, of Bobrow^ Brothers, Incorpo-
rated, Philadelphia, Pa., makers of "Bold,** ''La To-
sella," "Recall'* and "Topic" cigans, was on .the
list of out-of-town visitors last week.

Mannie Perez and Claude E. Turner, of Marce-
lino Perez Company, Tampa, Fla., manufacturers of
"Tuval," "Redencion" and "Count Pontchartrain
clear Havana cigars, called on the trade here last
week. This was Claude's first trip with the Perez
line and Mannie came along to keep him company.
These two knights of the grip reported business as
being verv good all along the route covered so far.
Bert Johnson is the Detroit distributor for "Tuval"
and "Redencion" brands and the Watkms Cigar
Stores Companv distribute the "Count Pontchar-
train." All of these brands enjoy a splendid sale in

the city of Detroit. . . i. xr

E. H. Briody, western representative for Kraus
& Companv, Incorporated, Baltimore, Md., was with
us for a few davs last week. While here E. H. made
arrangements with the Charles F. Becker Company
for the distribution of "Flor de Moor Triangular s."
The "Flor de Moor Triangulars" go to the trade at
^58 and retail at two for fifteen cents. They are
packed in foil bundles of six cigars for forty-five cents.
E. H. savs this packing is a knockout and that he is
f-etting big repeat business in all sections of the coun-
Try. The new packing of "In-B-Tween" five-cent
size, in round tin cans, is proving to be a very popular
number. E. H. informs the writer that he had a won-
derful business throughout the northwest and that he
i# looking forward for a big business this fall.

J. H. Robinson, of Roig & Langsdorf, Incorpo-
rated, Philadelphia, Pa., manufacturers of the famous
"Girard" cigars, is spending a few weeks here in the
interest of the cigar that's "Good to the last inch.'*
Mr. Robinson is working with the sales staff of Howes-
Shoemaker Company, local distributors for the "Gir-
ard" cigar, who are putting on a selling and adver-
tising campaign. The "Girard" cigar, already enjoys
a splendid distribution and a healthy sale in the Motor
City. Many attractive window displays are seen
throughout the city. ,

Mr. Riker and Mr. Freitag, representing the
"Melachrino" and "Tareyton" department of the
American Tobacco Company, were here last week,
looking over conditions regarding these well-known
brands. While here Mr. Riker and Mr. Freitag were
piloted about the city by Billy Burke, who is in charge
of the promotion work on the "Tareyton" and '* Mel-
achrino" cigarettes.

J. M. Cuvar, westefh Wp'esmitative of Andres
Diaz & Company, manufacturers of Havana cigars,
Tampa, Fla., called on the trade here last week and
reported a very satisfactory business on his brands.

Herman Goldsmith, the pipe man of L. & H. Stem,
Incorporated, New York, N. Y., was here last week
showing his holiday line of pipes and holders. Her-
man reports a very successful trip over the route cov-

ered and that he was well pleased with his business

here

**Doc" Watkins, of the Watkins Cigar Stores
Company, has closed his summer home at Union Lake
for the season and has returned to his city home on

Atkinson Avenue. ^ . ^. r^

Eddie W. Klein, of the Cortez Cigar Company,
called on the leading retailers and clubs here last
week. The "Cortez" cigar is a very popular smoke
with the Detroit public and enjoys a big sale and
splendid distributions in all the leading stores. Ed-
die is very optimistic over the future of his brand m
all sections of the country. ,

Herbert W. Coe, of Philip Moms & Company,
Limited, was with us for a few days last week looking
over conditions and conferring with Messrs. Finn and
McVey, his company's representatives in the State of

Michigan.

"Dick" Tobin, Michigan representative ot the
Continental Tobacco Company, Incorporated, is meet-
ing with great success in .placing his company's prod-
ucts on the local market. "Dunhill" and "Barking
Dog" cigarettes are growing in sale with practically
everv dealer and there is a steady demand for / ' Reve-
lation" smoking tobacco, which also has a wide dis-
tribution. «, ,^ «, , r^' n

W W. Tucker, of the W. W. Tucker Cigar Com-
panv, Dime Bank Building, is a clever advertiser for
his 'store, alwavs mindful of the wants of his custom-
ers. Consequently he has installed a large leather
davenport where his customers can enjoy home com-
lorts and rest while indulging in his smokes.

E. A. Rosemond, the official booster of "El Roi-
Tan" cigars, for Michigan and Indiana, has been with
us for the past three weeks promoting the sale of this
well-known brand, working with the sales force of
John T. Woodhouse & Company, local distributors o«
"El Roi-Tan" cigars. Eddie reports the sales on
"Little Tan" to be very encouraging and that this
size is going big in manv sections. Eddie left for In-
dianapolis on Saturday" to attend "Buyers' We^k,^
which is a yearly event held by the Business Men s
Association* of the Capitol City.

Samuel Zinberg, of the House of Comoy, London,
England, was on the list of out-of-town visitors last
week. Mr. Zinberg reports the Comoy pipe to be grow-
ing in popular favor with the smokers in all sections ot
the countrv. The Watkins Cigar Stores Company are
tte« exclusive agents in Detroit for the House ot

Comov.

Yours truly,

44th year

15

"TTiUi^H^

STQBM^15AiIAGES CONNECTICUT VALLET

TOBACCO
Northampton, Mass., Sept. 3.

Heavy electne storm accompanied by hail die!
damage yesterday estimated at more than $100,000 to
the tobacco crop in the Connecticut Valley towns of
Hadley, Hatfield, Whately and Deerfield. The cro]
has been partially har\^ested in most places, but coii-
siderable acreage was still in the fields and hail fil>
very generally over the tobacco section. One of tn
trees blown over by the wind was the famous Jennv
Lind elm at Hatfield, so called because Jenny Lmi
sang under it at the time she was spending her hon-
eymoon in Northampton.

iif5«

After all

Jiothin^ satisfies Uk?
joed cigar

QqMS^

T^HAT in itself is enough to place
Spanish Cedar Boxes, especially
the BOITE NATURE, ahead of all other
kinds of containers for Cigars.

Pleasing in Color,
Velvety and Attractive
Clean and Light.

But that is by no means all there is to if.
SPANISH CEDAR Tones up the Cigar;
keeps it fit, fresh and mellow; and by
imparting its own alluring aroma to the
Tobacco, improves the blend.

GOfUINE SPANISH CEDAR CIGAR BOXES

look best and are best. No imitation or
substitute ever produced can be com-
pared to them.

16

44th year

THE TOBACCO WORLD

September 15, 1924

September 15, 1924

Say You Saw It in The Tobacco World

44th year

17

York County News

September 15.
Tlie York C'ountv cig-ar manufacturers have devel-
oped tlieir iiulustrv to a point where they are now rec-
ognized throughout the entire United States as the
makers of quality nickel cigars.

They have obtained this recognition by their i)ro-
gressive methods of merchandising, and the uniformity
of their product, both as to quality and workmanship,
which has been obtained at great expense by careful
selection and preparation of their tobaccos, and also
the method of packing their cigars in a manner tliat
they reach the consumer in a condition he likes best.

" The manufacturers are rewarded for their efforts
m this direction by largely increased demands for
their merchantlise, and factories are working at full
capacity. New factories are being started, and all
available labor is being employed, and in many in-
stances, firms in this county have their production sold
for the balance of this year, and are refusing to ac-
cept further orders.

A well-attended meeting of the York County Cigar
Manufacturers' Association was held m- ^ evening
of Se])tember 8th at Red Lion.

Many interesting matters were brought ^^ ^-
tention of the members and discussed.

Among the guests present were ITarry Hene, "^ew
York City, representative of the East Prospect Cigar
Company, East Prospect, Pa.; Fred. Charles, of the
Fred. Charles Company, ^lohawk, N. Y., who spoke on
some of his many interesting experiences in the cigar
business, and J. Reynolds Brady. Philadelphia, repre-
sentative of the American Box Supply Company, De-
troit, Mich., who spoke on the subject of ''Good Busi-
ness'' and why it is going to continue.

President B. M. TTannigan, in his address, laid
great stress on the fact that great praise and appre-
ciation of his efforts was due to our friend, Rudy Ehe-
lialt, local correspondent for the Tobacco Leaf publi-
cation, for his good work in the rmblicity campaign of
the association, and to which all those present were
fully agreed.

The manufacturers of this section will welcome
the news that a Western Union Telegraph Company
branch office will be opened in about thirty days in
Red Lion, which will avoid the necessity of relaying
telegrams by telephone to York, as they are (impelled
to do at present.

After a summer recess of about a month, the
Lions' Club, of Red Lion, held their regular meeting
and luncheon OA September 8th, whi^ was well at-
tended.

They contemplate the pleasnre of entertaining the
Lions' Club, of Dallastown, on September 24th» and
the Lions' Club, of York, Pa., two weeks later.

The Lions' Club is planning to place conspicuous
signs at all street entrances to Red Lion, with a wel-
come from the Lions' Club inscribed.

The following visitors were present at the lun-
cheon, and w^ere warmly w^elcomed bj President T. E,
Brooks and all members:

Henry Voice, representing PasTmeh-Voiw Litho-
graph Company, New York;

E. B. Kincaid, representing Miller, DnBrul &
Peters Manufacturing (V)mpany, Cincinnati;

J. Reynolds Brady, representing American Box
Supply Company, Detroit, Mich.f

E. A. Allison, State Bank Examiner, Harrisburg,

Pa. •
E. J. kandle, State Bank Examiner, Harrisburg,

Pa.

Hallam, Pa.
U. U. Blessing & Company have recently added a
triangulares shape to their line, which is meeting with
great success with the trade.

Yorkana, Pa.

Ellis B. Strickler has greatly increased his pro-
duction on *'Politano" and ''Double Quality," cigars
by occupying the recently finished addition to his fac-
tory, and the employment of more hands,

' N. O. Swift Cigar Company is still enjoying a
good volume of business on their **Jos. F. ^Villard"
brand.

Yorkana Cigar Company have increased the pro-
duction on ** Garcia Triangulares" by opening another
factorj'.

East Prospect, Pa.

East Prospect Cigar Company has installed otte
of the new Miller, DuBrul & Peters Manufacturing
Company's automatic bunching machines, under the
supervision of Mr. Kincaid of that company, which is
working nicely.

This firm is introducing to the trade some new
shapes with wonderful qualitv under their brands
*'Epco," "Emdia Garcia" and ''* Airedale. "

A. F. Burg is working at full capacity turning out
*'Pinta" cigars which have a big following.

Spry, Pa.

H. L. Haines & Company have recently installed
one of the new Miller, DuBrul k Peters automatic
bunching machines to help speed up production on
"Robert Fulton" cigars.

Windsor, Pa.

Herbert L. Smith, manufacturer of '* Havana
Brown" and ** Jarona," individual foil wrapped invin-
cibles, has just completed an addition to his Windsor
factory, which enables him to employ a considerably
greater numl>er of hands.

W. H. Snyder & Company are occupying their
lately acquired new factory which has a capacity for
two hundred and fifty hands,

** Country Hub" is still their leading brand.

Ed. Flinchbaugh, pro])rietor of the Windsor Cigar
Box Company, is busy speeding up production to keep
his many customers supplied with quality boxes.

Red Lion, Pa.

T. R. Brooks k (V)mpany now have ten factories
making their **Havana Sweets" and **'(^anadian Club"
brands, which are having a tremendous distributi(m.

Martin Neft* & Son factories are working to ca])a-
city on their brands, **Grandella" and ** Middy" indi-
vidual foil wrapped invincibles.

Whorley JP. Neff, of W. 3. Neff k Company, h
leavinpf on a trip to the Pacific Coast to visit their
many jobljers of the "Robert E. Lee" brand.

Q-. A. Strobeck ia still enjo>'ing a big business on
his **Gasco" brand and is now adding a triangularcn
shape packed live in a bundle, wra|)ped in transparenl
gelatin paper, under the brand *'Heginita."

{Contimied on Page Id)

PROGRESS

Most of us can still recall the hack, the horse-
car and the many other one-horse methods
by which things were moved or made.

The pace of to-day, however, has left these
time-consuming contraptions far behind to be
supplanted by high-powered methods, high-
geared machines and organizations.

The cigar box industry, like all others has
felt the urge of progress. While still made of
wood because nothing else serves so well, the
manner of manufacture, the quality and ap-
pearance of the finished product have been
gradually improved to meet the new demand.

la this forward step, this organization has
been no laggard. In fact we have always
itriven not only to keep pace with, but rather
to anticipate, the trade's requirements.

Leschey-Myers Cigar Box Co.

CIGAR BOX fVIAIMURACTUFf EFf S

YORK-HANOVER- EPH RATA- PHILAOEUPHIA

After all
nothing satisfies
a good cigar

18

44tli year

Say You Saw It in The Tobacco Wobld

September 15, 1924

TKeres something about tkemyouU life

k

TWENTY FOR A QjUABJER

Tareytons are working overtime for
dealers everywhere. Their sales are
growing— ^roo^iw^— GROWING! To
stock them is to enjoy the prestige
of a quality brand, and the profits
bom a popular one.

^ I ^Herbert

lareyton

CIGARETTES

Superior Cigar Company have as their leader, the
*'Pav Day" brand.

b. C. Kaltreider, of D. C. Kaltreider & Sons, has
iust returned from a trip to the Middle West, where
iie found his brand, "Apollo'' invincibles, individually
foil wrapped, was having a big demand.

AV. C. Frutiger, of W. C. Frutiger & Company,
makers of *' Victory" and **Bank Note" cigars, has
gotten out his guns preparing for the gunning season
and we can see visions of pot pie, etc.

Kellv Cigar Company, makers of the famous
"Kollv"' cigars, have added the brand *' Kelly's Green
Ribbon," indi\adual foil wrapped, to their line, and
have booked some nice, big orders.

T. L. Adair & Company are booked to capacity
with orders for **Argoo<l" "El Cortel" and "Boston
Port" perfectos, with importeil Sumatra wrappers,
these cigars have duplicated everywhere they have
been introduced.

:yrcGuigan Cigar Company are enjoying their us-
ual good business on their "Beechnut" brand.

T. C. Smith has recently added a number of new
distributors on his "Magnet" brand.

J. C. Winter & Company are greatly oversold on
"Skill" oight-cent cigars and "Champaigne" five-
cent cigars, and all their factories are working at full
speed.

Tampa Cigar Company feature "Federal Judge"
cigars, which are popular sellers all over the country.
Consumers Cigar Box Company are constantly in-
creasing tlieir output on quality wooden boxes, their
plant being equipped with the most modern automatic
machinery, puts them in a position to ii^ orders
promptlv.

Earl Boat, makers of "Jose Grande" Mg perfec-
tos, has recently opened up two new factories to in-
me$mQ production on this brand, which has a big call.

J. R.

DIVIDENDS DECLARED
P. Lorillard Company, quarterly 3 per cent, on
common, and 1% per cent, on preferred, payable Oc-
tober 1 to stock of record September 15.

G. W. Ilelme Company, quarterly 75c on common
and 1% per cent, on preferred, payable October 1 to
stock of record September 15.

United States Tobacco Company, quarterly 75c on
common and $1.75 on preferred, payal)le October 1 to
stock of record September 15.

American Cigar Company, VA P^i* ^^i^^- ^^^ V^^-
ferred, payable Octolwr 1 to stock of record Septem-
ber 15.

Imperial Tobacco Company, of Canada, Ltd., l^lj
per cent, on ordinan- shares, payable September 29 at
exchange rate of $4.49Vi> Canadian to the £1.

"HOOK UP" YOUR BRANDS
WITH NEW TRADE

BY PACKING YOUR CIGARS
IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor Cigar Box Co.

WINDSOR

PENNA.

September 15, 1924

THE TOBACCO WORLD

44th year

19

THE MORGUE OF BUSINESS FAILURES

The records of the morgue of business failures
give '*poor management'' as the cause of a vast ma-
jority of commercial deaths, according to the Domes-
tic Commerce Division of the Department of Com-
merce in '* Budgetary Control in Retail Store Manage-
ment," the first of a series of pamphlets prepared for
the purpose of helping the American retailer over-
come some of his more difficult business problems.

Failures have been attributed to lack of sufficient
working capital, to a poor location, and are very often
falsely laid at the door of economic changes. In sum-
marizing these causes, however, the Domestic Com-
merce Division says that bad management in some
form appears to be the explanation of most of them.

More thorough understanding of individual man-
agement problems will save manv wobbling retailers,
the division asserts, pointing to the fact that the retail
store is conspicuous in the field of business enterprise
for the number of casualties.

**Only in the past three or four years has the mer-
chant realized that his business, as well as that of the
taianufacturer, is a science, and that he, too, can well
Wford to utilize many of the new methods whidi are be-
incr adopted in business management in the entire field
of industrv," the division saj's in advocating budget-
ary control.

Operation of a business is much like the running
of a ship, the division points out, in explaining the
need for better management. The captain has a goal
—the port to which lie is bound; the chart of the
course ; and the instruments, such as compass and sex-
tant, to keep him on his course. The captain of a busi-
ness must take the same precautions in guiding his
business ship over the rough seas of competition and
alternatinsr periods of prosperity and depression. The
established quotas and limits are the ports toward
which the business pilot is heading: the budget: the
map: and the comparison of actual with estimated fig-
ures corresponds to the ship's compass and sextant,
^or bv this the direction of movement and the loca-
tion of the business is determined.

Selling is the ^'little idol" in many retail organ-
izations, the division says in connection ^nth the sub-
ject of co-ordination of the activities of a business.
Small consideration is given to the cost of these sales
and the margin which they should yield. The bring-
ing together of the costs and possibilities of the con-
stituent elements of the selling process enables the
community purchasing agent, the retailer, to arrive at
an approximately correct relation between sales vol-
ume and expense.

The tremendous losses (caused by over-purchas-
ing) which were taken during the last period of de-
pression, can be attributed in part, to the lack of in-
telligent control of buyers acti\nties, the division savs
in a chapter devoted to centralizing executive control.

Making forecasts and recording results, division
of budget for control, sales budsret. merchandise bud-
^(^t, onerating-expense budget, advertisinsr budget, and
♦he advantajres and disadvantasres of budsretarA- con-
trol, are discussed in succeeding chapters of the pam-
phlet.

The public^ition was prc])are<l by Laurence A.
Hanson, formerly affiliate*] with the Boston Retail
Trade Board and later managing director of the Mas-
sachusetts Retail Merchants Association, as a result
of original research in the field with which the bulle-
tin deals. The data was gathered directly from ])romi-

nent retailers all over the country. It represents the
co-ordinated opinions of the most progressive retail
agencies, and presents an approach to the solution of
the problem heretofore unattempted, according to the
Domestic Conameroe Division. The pamphlet known
as Trade Information BtiUetin No. 266 may be ob-
tained upon request from the Bureau of Foreign and
Domestic Commerce in Washington, or from any of
the Commerce Department's offices.

BARNEY ISSUES INTERESTING BOOKLET
Production in the American tobacco manufactur-
ing industry is being maintained at a high rate and
both the immediate and long-term outlook are highly
favorable, according to an exhaustive analysis of '*The
Tobacco Industry," published by Chas. D. Barney &
Company, members of the New York Stock Exchange.
The book deals with the historical, agricultural,
manufacturing and financial aspects of the tobacco in-
dustry, and contains a brief review of affiliated indus-
tries and statistical data on various tobacco companies.
The groA\^h of the American Tobacco Company and its
influence on the economic status of the industry are
treated in detail.

It says of the future of the industry :

** Viewing the tobacco manufacturing indus-
try and its long distance aspects, its future is one
of encouragement and promise. The saturation
point does not seem to have been reached either
in cigarettes, pipe tobacco or cigars, and there is
room for growth in the per capita consumption of
all three types of tobacco. Smoking is not a fad,
to be adopted one month and abandoned the next.
Once a man takes to smoking, he rarely discon-
tinues the practice and it usually becomes a life-
long habit with him. In times of stress he mav
be less indulgent, but smoking ordinarily is not
regarded as a verj- expensive luxury- and there is
no great curtailment even in hard times.

*'The manufacture of cigarettes, smoking to-
bacco, and chewing plug is established on a sound
economic basis. Competition, if it becomes more
keen, is more likely so to develop among tJie com-
panies already in the field rather than from the
intrusion of new manufacturers. A successful
business in the last analysis is largelv dependent
on brands. The facilities for efficient and econom-
ical manufacture must exist, but they must be
utilized in the production of tobacco, which has
achieved popularity through its brand or trade
name. Particular brands, once thev are estab-
lished in popular favor, usually maintained their
popularity provided the quality that gained such
favor is not allowed to deteriorate, and the name
is kept constantly before the public mind through
persistent advertising. In tobacco merchandis-
ing advertising plays an important part, and the
successful manufacturer must not only be able to
produce cheaply but to advertise effectively and
extensively. Very few new manufacturers are,
therefore, likely to enter the field on a large scale
because of the heavy capital outlays necessarv to
build up large production units, and because of
the large expenditures both of money and effort
that would be necessary to build up popularity
for new products.

**Apart from temporary market fluctuations,
investment in seasoned tobacco manufacturing
stocks of proved merit promises to give a profit-
able return viewed from the long-term standpoint.

20

44th year

Say You Saw It in The Tobacco World

September 15, 1924

September 15, 1924

Say You Saw It in The Tobacco World

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BAYUK CIGARS, Inc.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Fraaklin 3166

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe Domestic Filler— Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

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1 1 •■■■■■■■ •laiaaaaaaiataaaaiaaa

After all
^thing satisfies lika^
^ a good cigar

MERCHANTS OGAR BOX'ii

DALLASTOWN, PA.

^yviANUFACrURBftS OF

CIGAR BOXES & CASES

Dealers In LabelSt Bands and Edgings

CAPACITY 1S.000 DAILY

Wa make tham. Anjrthiitf in Cadar, Vanaar,

«i» V.f *¥f J Wa maka tham. Anjrtnir

if It S Wood' Redwood and ImiUtion.

• i» l.f f^ • Wa have tham. Lat ua quota you on your

If It 8 1 rices n*^- ^"* "P '»*»*» • ""* **•" boMnakar

lor your 1924 requirements.

WE SPECIALIZE IN BOITE NATURE BOXES
first Cln«« Cirfnr Boxes Guaranteed

flScmbcre ot tbc in5u0tt« ate cotWaUs mvitco wbcn in
pbila&clpbia to mafcc^tbe otHcca of

^tbe ttobacco TUHorlt)

tbeit beaOquattew. anb to mafcc use ot out eervicee
in an^ anb all waiS0. foe contetcncca a private otHce
will be placeb at tbeit biepoeal, if beaiteb. "Remembet
tbe abbreafl, 236 Cbestnut Stteet, pbilabelpbia, pa.

'Celcpbone, lombard 1768

Business Building

(Continued from page 12)

at it brings success— and one of the remarkable and
encouraging features of business is that retaders are
educating themselves from storekeepers to merchants;
that they are becoming larger distributors, paying
bills more promptlv, ordering more carefully, return-
ing fewer goods, cancelling fewer orders and becoming
more profitable to manufacturers. All of which is verj-
ffood And it should encourage you to continue the
good work of helping the retailer in eveiy way pos-
sible.

Cj3 tJJ C$3

The executive of a large business house was se-
fected to address the graduating class of a business
college. 1 wish I could give you his whole address,
for it was interesting, but the editor is a tightwad m

giving me space. ^ ^ • a

One sentence stiinds out. '* Business needs trained
minds, ^' he said. *'High standards and constructive
abilitv It needs and richlv rewards real leadership."

I want to emphasize the fact that these young fel-
lows are coming into the world with trained minds,
with knowledge of the latest methods, and they are
going to put life into business.

Manv of thom, instead of taking j(»bs with big cor-
porations, will buv out, or start, a small business of
their o\ni and **watch it grow/' And their business
will grow, believe me.

One of them mav open a little cigar store, candy
store, and light novelties combined. He may settle
near vou. And, unless vou too have trained your miiid,
and utilized the later methods, he will swipe your trade.

All of which will l>e sad. It will be verif sad for

Don't simplv read this Business Building Depart-
ment, and business .iournals. Study Them. Adopt the
hints and suggestions, which would help your trade.
Particularlv be interested in the little ideas, which
seem too small to bother with. They are really tlu;
ones that will prove your lifeboat in the rough sea ot
competition which is coming.

DALTON TAKES ON "NOTTINGHAM-
The firm of M. J. Dalton, distributors of imported
and domestic clear Havana cigars in Philadeli)ha, have
taken on the ''Nottingham'' brand, made by D. l^mi
Klein, for distribution in this territory. This bran«l
is made bv the ('uban hand method with a full Hayaiia
filler and Sumatra wrapper, and is packed exclusivelv
ill full cedar boxes, and retails at fifteen cents each

and upward. , .tr> *

l\, J. Dalton also dMribtites Pinkussohn's rot-
pourri" smoking mixture in this territory and alsf
has a wonderful sale on their ovm ''Dalton's Stanley
Mixture," which they ship constantly to many points
throughout the eastern part of the United States. ^
They also report a splendid call for *'Lozano8,
made bv the ^forgan Cigar Company, Tampa, Fla
''Lord Beaconsfield," made by Pamies, Arango & ( oir.
panv, Augustine, Fla.: "La Sinceridad," made l»
Berrinian Brothers, Tampa, Fla., and "^Farie An-
toinette" made by P^. Kleiner & Company, New lone
City.

44th year

21

JUNE CIGAR FIGURES BELOW LAST YEAR, BUT
JULY CIGAR PRODUCTION ENCOURAGING

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of internal revenue collections for
the month of July, 1924, and are issued by the bureau.
(Figures for July, 1924, are subject to revision until
published in the annual report) :

Products
Cigars (large) :

('lass A No.

Class B No.

Class C No.

Class D Xo.

Class E No.

July, 1923 July, 1924

209,718,450

143,771,700

222,683,196

10,5:J9,738

2,463,119

234,356,248

126,855,265

220,431,080

10,817,248

^2,603,461

Total No. 589,176,203 595,063,302

Cigars (small) No. 36,620,233 45,014,800

Cigarettes (large) No. 1,587,662 1,212,263

Cigarettes (small) No. 5,839,707,747 6,583,239,847

SnuflP, manufactured ...lbs. 2,426,966 3,096,199
Tobacco, manufactured .. lbs. 31,209,715 31,310,998
Note: The above statement does not include tax-
paid products from Porto Rico and the Philippine
Islands. This information is shown in enclosed supple-
mental statement.

SUPPLEMENTAL STATEMENT
Tax-paid products from Porto Kico for the month
of July:

Products Jtdy, 1923

CSgars (large) :

(lass A No. 4,688,600

Class B No. 785,050

(Uass C No. 2,958,000

Class D j^ 7,500

Jidy, 1924

10,683,150

1,906,400

4,872,660

5,525

Total Xo. 8,439,150 17,467,735

Cigars (small) No. 1,000,000

Cigarettes (large) No. 77,000

Cigarettes (small) No. 54,000

Tax-paid products from the Plxilippiiie
the month of July :

Prifducts
Cigars (large) :

Class A No.

Class B No.

Class Vj No.

dass D No.

Class E No.

2,000,000

2,500,000

60,000

Islajuls for

July, 1923 July, 1924

14,275,072
310,153
156,353

1 ,040

15,804,540

349,275

84,780

2,029

150

Total No. 14,742,618 16,240,774

(*igarettes (large) No. ...*.. 200

Cigarettes (small) Xo. 58,070 77,320

Tobacco, manufactured, .lbs. 140 1

Note: Quantities of tax-paid products shown in
above statements are indicated by stamp sales reported
for the month.

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of internal revenue collections for
the month of June, 1924, and are issued by the bureau.
(Figures for June, 1924, are subject to j^viiia^ tttttU
l)ublislied in the aiuiual rftport) :

Products jMne, l»m

Oi^rs (large) :

Cnass A No. 211,420,^7

Class B Xo. 141^96^23

J^^f t934

222,9^,525
114,462,165

Class C No.

Class D No.

Class E No.

225,165,998

10,158,197

2,767,349

212,650,581

10,762,604

1,953,681

Total No. 591,514,124 562,731,556

Cigars (small) No. 40,724,120 40,830,620

Cigarettes (large) No. 1,568,521 1,523,550

Cigarettes (small) No. 5,836,468,013 6,455,228,046

Snuff, manufactured .... lbs. 3,308,385 2,533,082
Tobacco, manufactured.. lbs. 32,538,820 31,031,974
Note: The above statement does not include tax-
paid products from Porto Bico and the Philippine
islands. This information is shown in enclosed supple-
mental statement.

SUPPLEMENTAL STATEMENT
Tax-paid products from Porto Rico for the month
of June :

Products June, 1923

Cigars (large) :

Class A No. 10,469,250

Class B No. 1,355,900

Class C No. 5,932,590

Class D No. 3,600

June, 1924

7,144,600

860,150

3,123,810

4,325

Total No. 17,761,340 11,132,885

Cigars (small) No. 2,000,000

Cigarettes (large) No. 55,000

Cigarettes (small) No. 1,000

Tax-paid products from the Philippine
the month of June :

Products
Cigars (large) :

Class A No.

Class B No.

Class C No.

Class D No.

Class E No.

2,000,000

500,000

60,000

Islands for

June, 1923 June, 1924

14,421,075

344,480

193,637

50

130

12,881,520

369,795

86,213

725

740

Total

. . . No. 14,959,372 13,338,993

Cigarettes (large) No. 200

Cigarettes (small) No. 174,170 58,250

Tobacco, manufactured . . lbs. 21 34

Note: Quantities of tax-paid products shown in
above statements are indicated by stamp sales reported
for the month.

CIGAR BOX MANUFACTURERS MEET
The fifth summer meeting and outing of the Na-
tional Cigar Box Manufacturers' Association was held
at the Hotel Tuller in Detroit, Mich., on Thursday and
Friday, August 14 and 15. It was largely attended
by the members, their wives and families. Thursday
night there was a dinner-dance at the Hotel Tuller,
an<l on Friday evening a supper and dance was held at
Eastwood Inn.

The most important action of the convention was
the establishment of an experimeiital plant for the as-
sociation where all new mechanical devices and new
methods of production operation will be given a thor-
ough trial, following which reports will be rendered
to the membership.

With the exception of some new rip saws, there
has been no new mechanical invention in the cigar box
manufacturing field in more than twenty years. Like
tlie cigar industn- of a few years ago,* production is
secured almost entirely by hand labor which is slow
and expensive. In the larger cities in prosperous
limes i^^i^y[^(wt impossible to secure labor.

22

44th year

Say You Saw It in The Tobacco World

September 15, 1924

Tobacco Merchants' Association
Registration Bureau, Lw york

Street
CITY

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certi5cate,

$5.00
1.00
2.00
2.00

Note A-An allowance of 12 will be made to members of the Tobacco Met
thants' Association on each registration.

Note B-If a report on a search of a title necessitates the 'eP^ti^S °^ 7?^'
than un (10) titles, but less than twenty-one (21), an additional charge of One
DoUar ($1 00) will be made. If it necessitates the reporting of more^han twenty
gS t t lesi but^'iess than thirty-one (31). an *dditi°"»l ^J**^*?, ?^JS)°) DoHar,
($2 00) will be made and so an additional charge of One Dollar (Jl.uu; wm oe
made for every ten (10) additional titles necessarily reported.

REGISTRATIONS

NEAR EAST:— 43,895. For cigars, cigarettes and smoking tobacco.
^uKust 19 1924. Miltiades Melachrino. Inc., New York, .\. Y.

DETROIT UNION LEAGUE CLUB :— 43,896. For cigars. Au-
gust 22. 1924. American Box Supply Co., Detroit, Mich. •

STEEL CITY MIXTURE:— 43,897. For smoking mixture and all
tobacco products. July 31, 1924. C A Gibbs Co Pittsburgh Pa.

FAYBROOK:— 43,901. For cigars, cigarettes and tobacco. Sep-
tember 5 1924. Brooks' Pharmacy. Inc., Fitchburg, Mass.

OVERHEAD VALVE PIPE:— 43,902. For pipes, cigar holders,
cigarette holders and cigars. September 5, 1924. Levi S. Levor,

Attica, Ind. , , „

YUNGFELLO:— 43,904. For cigars, cigarettes and tobacco, bep-

tember 6. 1924. Bayuk Cigars, Inc., Philadelphia. Pa.
LA DELMANO CLUB:— 43,906. For cigars, cigarettes and to-

liacco September 6. 1924. Louis Adelman. San Francisco, Cal.
DAYTONETTE:— 43,907. For cigars, cigarettes and cheroots.

August 13, 1924. Harry Jaskulek & Co., Dayton, Ohio.

TRANSFERS

VIRGINIA LOUISE:— 43,022 (Tobacco Merchants Association)
For cigars, cigarettes and tobacco. Registered January 2, 1923, by
Col. A. B. Bowden. Los Angeles, Cal. Transferred to Pando
< igar Co.. Los Angeles, Cal., April 5, 1924.

MARILYN MILLER:— 41,543 (Tobacco Merchants Association).
For all tobacco products. Registered January 2, 1920. by Bernard
Lott, Boston. Mass. Transferred to Pacific Commercial Co., New
York, X. v., and Manila, P. I., December 1. 1920, and re-trans-
ferred to Meritas Commercial Co^ Inc., New York, N. Y., August
22, 1924.

ALCORA:— 32,316 (Tobacco Leaf). For cigars and cigarettes.
Registered October 17, 1906, by Bernard Lott & Co., Boston, Mass.
Transferred to Pacific Commercial Co., New York, N. Y., and
]^Ianila, P. L. November 24, 1920, and re-transferred to Meritas
Commercial Co., Inc., New York, X. V., August 22. 1924.

RAINBOW:— 16,887 (Tobacco World). For cigars, cigarettes and
cheroots. Registered January 6, 1909, by Wohl & Comstock Co.,
Chicago, 111. Transferred to Harry Kantrovitz, Chicago, 111., Au-
gust 18, 1924.

ADLON: — 43,759 (Tobacco Merchants Association). For pipes and
smokers' articles. Registered April 15, 1924, by House of Como>%
Inc.. Xew York, X. Y. Transferred to Imperial Tobacco Co.,
Buffalo. X. Y.. September 6, 1924.

UNITED DIVIDEND

A regular quarterly dividend of 2 per cent, m
cash and l^/i per cent, in common stock has been de-
clared by the board of directors of the United Cigar
Stores Company, on the common stock of the company
payable September 30 to stockholders of record Sep-
tember 15. The regular dividend of 1% per cent, was
also declared on the preferred stock payable Septem-
ber 15th to stockholders of record September 1.

RIBBON GUM

TRAGACANTH

^he Finest Stuatities

A. D. SMACK CO.

80 JOHN STREET si NEW YORK CITY

EXHIBITORS' COMMITTEE SUGGESTS LIBERAL
SAMPLING AT NEXT TOBACCO SHOW

*'Make the Tobacco Exposition of interest to the
general public'* is the keynote of the latest statement
issued by the exposition committee of the Allied To-
bacco Exhibitors' Association, from its headquarters
in the Hotel McAlpin, relative to the Third Interna-
tional Tobacxjo Industries Exposition to be held at the
Grand Central Palace, New York, January 19 to 24,

1925.

The public want to see interesting exhibits. They
are not interested in just coming to the exposition
and looking at a booth full of furniture and literature.
They either want to see processes of manufacture or
finishe<l products attractively displayed and they all
want to carry away samples like they do at the Food
Shows.

It is very good advertising to distribute samples
of your product direct to the consumer when they are
willing to come to the show to obtain them and now
that the committee has worked out a plan whereby
you can sample to the public and at the same time get
your cost back, the committee urges exhibitors to sam-
ple liberally, if possible.

In a sense the Tobacco Exposition should be run
along similar lines to the National Food Shows where
the public attend in such numbers that at times th#
doors have to be closed. Sampling accomplished this.
As a result of this idea the food manufactures
all say that buWng is stimulated for a long time after
the shows are held.

The committee has decided, upon request, to per*
mit exhibitors to print their own tickets of admission
to distribute any time they see fit, the sooner the bet-
ter. These tickets can be distributed free in large
quantities, but to have a line reading as follows — This
ticket with 50 cents will be honored at the Box Ofl&ce
of the Tobacco Show for one admission.

You could have a coupon attached to this ticket
which the holder takes to your booth and obtains 40
to 50 cents worth of your merchandise free of charge,
upon surrender of the coupon.

At the close of the show these stamped coupons
of yours will be redeemed by the show management
at the rate of 25 cents each, so the exhibitor will be
practically getting back his cost of sampling and at
the same time putting over a wonderful advertising
campaign to the consumer.

A coupon of this character may also be inserted
in exhibitors' advertising in the newspapers and can
be redeemed with samples at the exposition in the
same manner and paid for by the show management.

The exposition committee asks, **If there is any
other way of advertising your products more ef-
fectively than by putting them right into the con-
sumers* mouths and practically being paid while do-
ing so, this committee would like to know it!"

A special ruling has practically been made by the
Internal Revenue Department for exhibitors in this
exposition who may desire to manufacture or show
processes along these lines. A nominal cost, nothing
te speak of, will permit of bonds to be taken out as a
manufacturer in the Tobacco Industries Exposition,
The committee of the Tobacco Industries Exposi-
tion is working on many ideas for the benefit of the
individual exhibitor as w^ell as the exposition itself
and its beneficial values for the entire tobacco indus-
try.

Advice and co-operation will be given exhibitors
in the arranging and construction of novel exliibit.^
that will be more attractive to both the trade and the
general public

CIGAR BOXES

Dependable service— Quality packages— to meet
any requirement in the Wooden Containers for
Cigars

ApJiJ} A ^OODEN package is the retainer of
AKOMA from Factory to Consumer

The Buckley Cigar Box Co..

24 Vine St.. JT^^^^zS^^

DESHLER, OHIO. iCj^^S

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACH.Pncs.

«J.A.VOICC.Sccv. % CtHL-t^MLCtn

PASBACHll^OlCE

^LITHOGRAPHING CO.inc.-^

^RrT IlTHOGI^APHE^S

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGARLABELS- CIGAR BANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

W VORK

The Standards off America

Lorillard's Snuff. : E«t. 1760
Rail Road Mills Snuff. Est. 1825
Gail & Ax's Snuff. : Est. 1851

ALL OF THEOLDORKSINAL

ftoccoboifs — Kappees — High Toasts
Strong. Salt. SVeet and Plain Scotchs

MANUFACTURED BY

GEORGE W. HELME CO., Ill Fifth Ave., New York

Bey wood, Strasser & Voigt litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street. Chicago, III.

Cigar Labels, 'Bands and Trimmings
of Highest Quality

PerfectLithogmphy

American 7}^ SUDPjy C©-

ii309 Russell Street

Conicr of Gratiot Strcol

Detroit. Mich.

^^<^'«sive Selling Agents For

THE CALVERT LITHOGRAPHING CO.

SIJVCE iS70

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St.

New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

CAN NOW GET

DILL'S BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO

RICHMOND. VA.

^ HIGH GRADE
•MOKING TOBACCO

I

MEET MISS FILIPINA!

Sketched from lite at Ecbague, Cagayan VaUey, by C. A. Bond.

From the Cagayan Valley, where nature lavishes all good gifts on the Tobacco Grower, to
the Cigar Factories at Manila, where generations of Cigar Makers have been trained in the
art, Miss Filipina is a striking figure.

Her deft and nimble fingers aid in the various processes to bring the tobacco to rich maturity,
pick the J«»ves, strip and roll them into those

MILD FREE -BURNING MANILAS

Good Honest Cigars at Honest Prices

Manila Ad. Agency

ASK YOUR JOBBER

C A. BOND, Mgr. 1 5 WillilUtl St., N. 1.

OCTOBER 1, 1924

ftlOllV

OCT 4 1

AND

SEPARATOR

A Scrap Cutter and Separator *
that really does separate

Write for descriptive ma^^tr
and new price

CIGARS

Will do well to try our

Blended Scrap
Havana Aroma

On the market since 1902

Twenty years giving jatisfaclicn right

along

HAS A FINE AROMA

CAN'T TELL IT FROM THE
REAL HAVANA

Write for sample and price

Baker Tobacco and Cigar Nachinery Company

YORK, PENNA

iiiiiiiiiimiiiiiiimiHiiiff

WW.ISHED ON THE ISTAND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHIU.. PA.

October 1, 1924

Wooden Boxes Now a Big

Factor in Cigar Sales

T... ci«av bo. »-'-7„", ,„ a d»

„..u. s.lRUt inn"" ;^-;^'^,,i„ers, A

crease in Uu> use ot t „a„ufac-

number oC the B^uJd this almost

,u,.ev. hav.^ '"f~" w ttoe big «««-

enuvely. <"''"""\"^^; Uvertisiug of

Uoavd. ami '■- ;,• '^«;', Boosters Ciub

the Woo.ien <- .-a. ^^j,,^ ^ox.

fovcoci tl^em W 1 e ^^^_^ ^^^

TUeiv veuc-ts ;>-^.'^ ;„,,, ^bou. get-
K.comi.« n'"-^' ^'".„„ ,voodea bo.e..
,„« th-iv ->"*:;' "° having Kouble
,„i that th.- 1^^^^ - ^„ ,,„, ,0 ti.e
in delivering; cigai»

rctailev.

LNatj

(Clipping from the
Aug. 27th issue of
Tobacco Record.)

ALRFADY our advertising of Wooden
i_ Cigar Boxes is showing its effect.
Each day more and more smokers are
becoming more and more particular about
selecting their cigars from wooden boxes.

While some credit can be given to the ad-
vertising, the greater share is due to the
fact that the wooden box actually is better.
Its superiority is so evident that even the
public can see it, and appreciate it when
attention is called to it.

Pack your cigars in wooden bokes and share
in the benefits of this advertising.

Wc

After all
nothing satisfies like
good cigar ^

This is our Sign at Atlantic City-It's 30 ft. high, 250 ft. long. H talks to Millions of People.

The Best C I 0><V» S are Packed in

WOODEN BOXES

Say You Saw It in The Tobacco World

44th year

3

MELACHRINO cigarettes
are made from the
choicest and most carefully
selected Turkish tobaccos
grown^ and because of their
superb and unchanging
quality^ they have haa no
rival tor forty^three years*

ORIGINAL

MEIACHRINO

"The One Cigarette Sold the World Over"

REDI CUT

BlGGESTANoBESTToBACCo'lkuE

TIN

Withyourfull
retail dealers

pro.

it

SHEIP

&

VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812-832 N. Lawrence St Philadelphia, Pa.

FOR GENTLEMEN OF GOOD TASTE

SANFEtlGE

<^

2 f'>r //jr.

K-"^

ELVERSO

J ^

TA

yjO^ 2f^^r25^si5^

OOOD Cl<

THE DEISEL-WENNER CO.

Nakeri

UNA, OHIO

44th year

Say You Saw It in The Tobacco World

October 1, 1924

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

BETTER
SMOKING

BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phon* Franklin 5620, 5621. 5622

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe Domestic Filler— Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

FOR SALE

^ After all
nothing satisfies lik^
^ a good cigar

M"'''"^'l»

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

JESSE A. BLOCH, Wheeling. W. Va ^....» b'D''^-^"!

CHARLES J. EISENLOHR, Philadelphia. Pa. .......•: • ..Ex-President

WILLIAM BEST, New York. N. Y Chairman Executive Committee

MAJ. GEORGE W. HILL. New York. N. Y. Vice-Pres.dent

GEORGE H. HUMMEL. New York. N. Y. .^».. Vice-President

JULIUS LICHTENSTEIN. New York, N. H. Vice-President

H. H. SHELTON, Washington, D. C. ....*«., y^!"^'""^"!

WILLIAM T. REED. Richmond, Va. ....,♦,♦.#«.. X!"n "?j "l

HARVEY L. HIRST. Philadelphia, Pa. «..,,.,».«,...... Vice-President

ASA LEMLEIN, New York. N. Y. •• :••• yv/ .• 'Tr^s";"

CHARLES DUSHKIND, New York, N. Y £o""s«^ and Managing Director

Headquarters, 5 Beekman Street, New Y«alfc,Ci|Jit

ALLIED TOBACCO LEAGUE OF AMERICA

W D. SPALDING, Cincinnati, Ohio •...••..•.••»•»•*■ ......President

CHAS. B. WITTROCK, Cincinnati, Ohio *•*•..«•.....• Vice-President

GEO. E. ENGEL, Covington. Ky ,,.„.,,.,.,,*,.......«.. ..Treasurer

WM. ^ GOLDE^BURG, Ciacitinati, Ohio. ...♦.••♦*•♦••«»•»»•*••.•. Secretary

THE NATIONAL CIGAR LEAP TOt^^ Al^^ATlON

CHAS. E. LONG, Lancaster, Pa. ,,,,»*♦•«.*.»....♦..»...*.»•»••**• President

A. W. K.^ERCIIER. Chicago, 111. *♦,,,,,..»«».............»►*.. Vice-President

W. S'. FTjIjLER, Hartford, Conn, ,,,».,,.»•«»»»««♦«•.••»«•»••♦••»«•»• Treasurer

It, H. NOLT, Lancaster, Pa. »,..,,•......»..•♦..»»«•«,»•«*••••••• Secretary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN «,#,».»••..»•••*•»♦♦»»»«•••»«•••»»•»•••■••»••••• President

fACK ECKSTEIN ,.**.,».,,*.»,..,..««..*..♦♦*......».»»..••., »»..lst Vice-President

SAM. FORDIN , ,„..,,,.,,*.».*.,«.,2d Vice-President

MAX BERLINER ,,,,...,,,,„,♦««,♦*«. Treasurer

LEO RIEDERS, X» West IWth Street, New Ywk City «.«••»•,♦. Secretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINNICK President

SAMUEL WASSERMAN Vice-President

ARTHUR WERNEa, Si Chamberi S«„ New York City.. Secretary and Treasurer

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES

LETTERING PENS, with inks and complete instructions for

making nifty show cards and price tickets. Absolutely new. Address

Box 451, care of "The Tobacco World."

WANTED

CIGAR FOREMAN FOR HAND AND SUCTION WORK-
Man who is capable of qualifying for a higher position. State
age and experience in detail. The position will be with an old-
established concern operating several plants. Ample opportunity for
advancement. Box No. 470, "The Tobacco World."

SITUATION WANTED

WANTED— POSITION AS CIGAR FACTORY SUPERIN-
TENDENT— Twenty years' experience with some of the larg-
est manufacturers; hand, mold or suction. Address John Gruber,
836 North Twentieth Street, Philadelphia, Pa.

MAN THOROUGHLY EXPERIENCED ON AUTOM.KTIC AND
Suction Machinery desires position as foreman. Willing to move
from Philadelphia. Reply to Box No. 475, "The Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

OCTOBER 1, 1924

No. 19

TOBACCO WORLD CORPORATION

Publishers

Hobart Bishop Hankins, President and Treasurer

Gerald B. Hankins, Secretary

Published on the 1st and 15th of each month at 236 Chestnut Street,

Philadelphia. Pa.

Entered as second-class mail matter. December 22, 1909, at tilt Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada, Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

■•MIWm»IIWIWI«»IMmHIMIHnHIMniMIIIMII1HUIMHHIIIIIMHItllllUIIIMIIIIMMilMIHIMIIIIHHIIIMIIIIimiimitlllllllMIIIfMllllttinfniH»»Hft^

OUR HIGH-GRADE NON-EVAPORATING

CIGAR FLAVORS

Make tobacco meUow and smooth In character
and Impart a most palatable flavor

FUYORS FOR SMOKING and CHEWING TOBACCO

Write for List of Flavors for Special Brands
BKTUN. ABOMATIZEI. BOX FLAVORS. PASTE SWEETENERS

FRIES & BRO.t 92 Reade Street, New York

HmmnMHINmnHmMtHf MHtimillHtMHIl llttlll llllltdHHHI Hill M I II lllitttllHHmttmiltmf tHtHH

^TURALBLOOM

If r sfcdHa mwmm

NEW YORK CITY

October 1, 1924

Say You Saw It in The Tobacco Woeld

44th year

44th year

Say You Saw It in The Tobacco World

October 1, 1924

WAITT & BOND

Bl

ac

J^stone

CIGAR

Havana

Filler

Jibsolutely!

LA MEGA

Clear Havana Cigar
MADE-IN-BOND

, te?

. v.^ ,

^■> 5^' -

"% C"-- .

•»

^^i-.-

«*

•<■•

*>-

4

#

^

1.

1^ k

/i '

^^.^•^1

ji

1,

•

%

•m''

LA M EGA is made only in the finei grades.
More than 50 shapes and sizes to select from.
Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

Cigar Manufacturers Association

of Tampa

COM'PRISES ALL OF THE LEAT>ING and "REP'
RESENT JTIVE CIGJR MANUFJCTUTiERS
IN TAMPA. UNITING IN THE THREE-FOLD
EFmBJ OF:

111— Benefiting our Members,

2nd— Maintaining the high standard of "Tampa*
workmanship by seeing that our labor b
justly treated.

3rd — Protecting the dealer and the consumer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification " Stamp :

Get the Utmost in SALES and ADVER
TISING Values from your Cigar Containers by
Packing Your Brands Exclusively in Wooden
Cigar Boxes.

We Manufacture Quality Cigar Boxes and
render prompt Service.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.

PHILADELPHIA, PA.

This stamp, on each box, is ^our guarantee that the goods

are manufactured in Tampa— of "Tampa" quality

and workmanship— DEMAND IT

lA PALINA

CIGAR

CONGRESS CIGAR CO. - Philadelphia, Va.

:i:==:3:i:ii

Volume 44

THE TOBACCO WORLD

Ntimbef 19

EiUbluhed
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHlLADELPfflA, OCTOBER 1, 1924

Foreign ^S.SO^

♦■ ■ ■

EDITORIAL COMMENT

T must be interesting, if nothing else, for the
cigar manufa<»turers to read the various opin-
ions expressed in the tobacco journals regard-
ing the cause of the decline in cigar produc-
tion. It is equally interesting for trade journal editors
to hear the cigar manufacturers explain just what has
caused the dullness in the trade.

To cover that point briefly, we have expressed a
number of opinions ourselves, all of which we believe
to be sound. We don't think that it has been attribut-
able to any one cause. On the other hand, it is un-
doubtedly due in part to a selfish spirit on the part of
the cigar manufacturer as much as to anything else.
We say this because business records show that where
there is complete co-operation in an industry, there is
usually a prosperous business condition.

Our main thought this issue is, we hope, construc-
tive. *^* How can we help make the cigar business bet-
ter f" is the thought running across our mind. Hon-
estly, we can't say that our idea is the best, but we
do know that it has been successfully worked out by
individual cigar concerns. To make our point more
clearly understood we waat to relate the foltowujg
story:

Some years ago we used to speHd cwnsiderable
time with the assistant advertising manager of a large
ciofar concern. We brought to him the complaints of
subscribers that liis cigars were not confined to so-
called cigar stores, but that they could be purchased al-
most anywhere. One retail cigar dealer pointed out
that in his block there was one other cigar store, a
drug store, two lunch rooms, a pool room and two bar-
ber shops, all selling this one brand of cigars, l^e
complainant contended tliat he was entitled to proteo-
t^^ If he did not get it, he would cease handling the
brand.

We told this tale to our advert! sins: friend, and
tried to show him the error of the ways of the sales de-
partment. We contended tliat the retail cigar store
was entitled to protection ; that liis finn should not go
into the highways and byways looking for new out-
lets where they already had a good outlet; that first
of all the retail cigar dealer should be protected be-
cause he was a m^l cl^r de^er.

Incidentally this was a number of years ago, as
we have said, and we are still publishing a trade psN
per. But our advertising friend is one of the bright-
est lights in the advertising firmament today and has
risen to enviable heights.

But to return to our story, tliis man said: **W»
are not much interested in protecting the retail dealer
because he does not protect us. He cuts the price if it
suits his fancy, or he puts our brand under the counter
for one reason or another. ^Vhat we are looking for
is distribution. Tlie more places cigars are sold, the
greater the consumption. We will sell our cigars to a
restaurant, a news stand or a barber shop if we cai^
increase our sales thereby. Paste it in your hat, that
the more places cigars are offered for sale, the greater
the annual sales.''

We still clung fd otir ideal of cigars being sold
only in retail cigar stores, and we continued after
nearly a year of argument to maintain that it was an
error to create new competition for the legitimate
cigar store.

The answer !s tliat {"h^ policv has brought this ci-
gar firm to the foremost rank of cigar manufacturers^
the advertising man has passed on to new fields and
pastures green m the advertising game.

In the past six months this policy- has been dei»*
onstrated most forcibly to us. We have bought cigars
in barber shops, lunch rooms and other places wher*
if our theory had been carried out, no cigars woul#
have been for sale. As a result we smoked and parsed
around several score of cigars which we would noi
have been able to get at the time when we wanted
them if it had not beea for the distribution in o\kw
than cigar stores

,. ^^ P^ "^'^ wilTing to admit, however, that it »
rnsfnbution that increases sales (among other meth-
ods), and we believe that the more places there am
tliat offer cigars for sak, the greater will be the pros-
perity of the industry.

And as a matter of fact the last statistics me saw
showed that out of every ^\q outlets for tobacco prod-
ucts, only one was listed m a retail cigar store

8

44th year

THE TOBACCO WORLD

October 1, 1924

October 1, 1924

THE TOBACCO WORLD

44th year

1^ A , \ K

DETROIT

Detroit Factories Humming to Satisfy Holiday Orders

New Mazer-Cressman Plant Nearing Completion —

J. C. Smith Succumbs to Apoplexy— Gang

Caught Charged With Systematic Robbery

of Woodhouse Company

Soi^tomber 25, 1924.

F/rKOlT is destined to excel all cities on this
side of the Atlantic. The growth of Detroit
from a comparatively small city to one of the
lai.u'est in the country has astonislicd the en-
tire nation. Witli its threat indu^stries it is destined to
suipass tjiem all.

Detroit's various ci.a:ar manufaetDiino: ])hints are
ireported to he making- big i)reparati()ns for the holl-
(lav business, all factories are o])erating- on full time
to "catch up on production, in order to make prompt de-
liverv on one-fortieth packings. Retail dealers re-
l:ort*tlie fall business as being fair, but all of them are
optimistic and are placing large orders for holiday
goods, which they predict will be the best ever. The
job1)ing situation* is reported to be very good from a
standpoint of sales, but the profits are small. Collec-
tions are slow and the credit men are very cautious.
Manv failures have been reported during the past
thirty days. The cut-price situation remains about the
same, with no relief in sight.

While making my rounds last week I dropped in
to see Jacob Mazer* of the Mazer-Cressman Cigar
(*ompanv, and as usual found him busy and uj) to his
neck in work. Mr. :Mazer had just returned from Cin-
cinnati, Columbus, Dayton and Newark, where he made
a tour of inspection with J. D. McKinnon, who has
charge of the Ohio factories. Mr. Mazer states then-
brands are showing an increase in sale in all sections
of the country, and that he is getting very encouraging
reports from their distributors everywhere. Mr, Ma-
zer says it is all their company can do to keep up with
its orders, and that he is trying to enlarge the produc-
tion cajiacity of all his plants. The new plant m De-
Iroit will be opened very soon.

Joseph C. Smith, veteran retired tobacco man and
president of the Weldt Acetylene (^ompany, was
stricken with apo])lexy at 5.30 P. M. Thursday, Sep-
tember 18th, while riding to his home at 249 West
(Jrand Boulevard, and died shortly after. Mr. Smith
was identified for fifteen years with the tobacco firm
' of Daniel Scotten & Company, and its successor, Scot-
ten-Dillon Company. He was born sixty-seven years
ago in Louisiana, ^^o., and was practically ''brought
up in the tobacco business.'* TTis knowledge of to-
bacco was so ^vell known that Daniel Scotten & Com-
pany brought him to Detroit to take charge of a de-
partment. He retired about seven years ^, Mr.

Smith's family includes his widow, one son, Otis L.
Smith, and two grandchildren.

Herbert W. Schloss, representing S. :Nr. Frank &
C^ompanv, New York, X. Y., manufacturers of pipes
and smokers' articles, cigar and cigarette holders,
called on the trade here last week with his holiday
Hne of samples. Herbert reports he is enjoying a
splendid business and that pipes are selling better
than ever. . i *

John \V. Merriam, of M. Bustillo & :N[erriam,
Tampa, Fla., called on the trade here last week, book-
ing his holidav business. While in our city Jack makes
his headquarters at the Detroit Athletic Club, of which
he is a memlx?r.

''Police Arrest Drivers and Checkers as 'Inside
Ring.' " Eight checkers and drivers for the John T.
Woodhouse Company, 35 West Jett'erson Avenue, ^vho
were arrested during the last week, comprise a ring
which was responsible for the theft of $10,000 worth of
tol>acco from that company during the past three
months. Those involved were: Eddie Bush, Leo Piper,
Louis Guersky, Clarence Doherty, Glen Melvinney,
John Corrado* Maynard Maseiiich and Vernon Smith.
Police say Smith implicated the others in a confession.
All are lield on grand larceny charges.

M. E. Myers has accepted a position with the Con-
solidated Cigar Corporation and in the future will be
known as the "44" man. Among his associates and
l»artners in crime he has the nom de plume of "Mike,"
so from now on "Mike" will make his headquarters
while in the citv with Marcero, Bump k Howell Com-
panv, local distributors of the Consolidated products.
We extend to "Mike" our best wishes for success in
his new position.

Miss Marie O. Getting, office manager for M. A.
LaFoiid & Company, Woodward Avenue cigarist, has
returned from a business and pleasure trip to Chicago.
Miss Marie says she had a wonderful time ia ^m
"Windy City "'and that the boys were just lovely to
her. She hopes to play ft return engagement again
within the near future. ' AVe wonder why! AVe asked
if he i« a blonde m brunette but she won't answer.
Anvwav, they say i» is young and handsome.

' The Pipe Ls Back.— Cigarette smokers are falling
off in Detroit, according to a downtown tobacconist,
due to the increasing vogue of the pipes in England.
''Americans unconsciously imitate the English," the
tobacconist declared. **Mim Englishmen out ftl ^

(Continued an Paffe 12)

HE Tobacco Merchants* Association is and has
been an institution of great benefit to the to-
bacco industry, and the committees in charge
of the various matters have no doubt been
functioning practically, but with manufacturing and
market conditions as they are at present, it is relevant
to the cigar industry to advise the early adoption of a
separate trade association comprised of cigar manu-
facturers oidy, to function separately and also in con-
junction with the Tobacco Manufactiirers' Association.
As has been demonstrated in the success of the
York County Cigar ^ranufacturers' Association, a
trade association for each section or locality with
monthly meetings, would Ixi the logical plan, as each
locality develops conditions to be solved, ili^t apply
particularly to that section.

Trade associations are in existence for practically
all lines of maiuifacturc^l merchandise, and have beeii
found invaluable to the manufacturers and the cigar
industry should be no exception.

About fifteen years a<*o Philadelphia had a trade
association of cigar manufacturers who met for lunch-
eon and the discussion of problems of the industry, and
these meetings were credite<l with good results and
the creation of lasting friendships.

This association included Otto Eisenlohr, of Otto
l^isenlohr & Brothers ; Richard Gumpert, of Gumpert
i^rothers; Tsadore Langsdorf, of Antonio Hoig &
Langsdorf : P. C. Fulweiler, of P. C. Fulweiler & Broth-
ers; .Tolin H. Holtz, of Boltz, Clymer iK: Company; Jo-
seph A'etterlein, of Vetterlein Brothers; L. Lichten, of
Liehten Bn.iliers, and Robert Klee, of Klee «Jc "Wolf,
these gentlemen representing- the majority of the larg-
est representative firms in Philadelphia of that period.

TTerman (It. Vetterlein, tobacco broker, also at-
tended these meetings and is the onlv surviving mem-
ber of this association.

Technical processes of manufacture in the cigar
business have changed so that we find the old-time
paper work and American handwork obsolete, and
Spanish handwork is now onlv used bv some firms
manufacturing very high grade clear Havana cigars,
and the apprentice labor for this style of work is neg-
ligible.

Cigar manufacturers who give th ought to the fu-
ture possibilities of the cigar industry, realize that the
future depends on machinery, which has already 1^-
eome a necessity for ])roductioii, and a local trade asso-
tiatiorij, witU ^ raachinei y coinmittee, couhl arrange for

the placing of the various machines for experimental
purposes, in an experimental factory, selected by mu-
tual agreement, where all manufacturers of that local-
ity could get first-hand information, with a very small
experimental cost, comparatively.

Any new developments in raw materials, or sup-
plies to the cigar industry, could be tried out and the
results given to the manufacturers, thus negotiating an
incalculable amount of saving of time and money to
each individual manufacturer.

Trade associations would make great strides to-
war^ls the standardization of sizes, which sub.iect has
been advocated generally, but on which no definite re-
sults have been obtained, as no individual action can
bring results.

It sometimes happens that some individual firm
makes a practice of taking business at any cost, to take
it from comT)etitors, but the trade association with its
friendly and sociable meetings, would get together all
Darties involved, and tlie erring one could be shown the
follv of his acts, and all would realize that they had
]u-oblems in common. The tendency to cut prices usu-
ally arises from ignorance of exact market conditions
and manufacturing costs.

A reasonably uniform cost basis coidd be estab-
lished with the members, and some members who had
good cost systems could show other members the prin-
ciples and proper practice of cost accounting, as used
bv them, to the benefit of the industry at large, as we
all know that a competitor who knows his costs is less
to be feared than one who does not.

The keynote of all trade associations is co-opera-
tion, which, when developed, will spell success when
viewed from the standpoint of harmony, satisfaction
and rn'ofits.

This co-oneration from esfabfiVheff locaT fra(!e as-
sociations in the cigar industrv would result in quickly
establishin"- the fund for national ciffar advertising,
which the Tobacco "Merchants' Association Committee
is and has been endeavoring to cronte. and which will
be the great means of developiii<r the cigar b^^siness to
a states in which it rightfullv belongs.

'T'iGAR Smoking is a Good Healthy Habtt."

J. T?.

TOO LATE TO CLASSIFY

TAX vor i;*=;f, a list of moon cinAR smokers???

You couldirt build up a H<t like t'lis unless you snent lnindred?i
nf thou*;ands of dol'nr^ in advrrtisini?. F.very man on tlvs list bouclit
I'iKars— at one time or another— by mail, and paid for them in ad-
vance.

For partlctttar», write Box 478, ^Tobacco World."

10

44th year

THE TOBACCO WOELD

October 1, 1924

Philadelphia Jottings

The many friends of William F. Haller, of the Vic-
torv Cigar Box Company, 245 Race Street, Philadel-
phia, will be surprised to learn of his marriage on Au-
o-ust '^7 1924, to Mrs. Mabel Morrow, at St. Pauls
Presbyterian Church, Fiftieth and Baltimore Avenue,
Philadelphia.

Frank Eiseman, of the Eiseman Cigar Company,
manufacturers of the **Men-de-Lion- and "Stetson
brands, has left on a trip West.

This firm have booked a big quantity ot holiday
orders, and they will pack their brands with a very
handsome holiday box wrapping.

Howard F. Pent, of the Coraza Cigar eompany,
has left on a trip to visit their jobbing connections in
the Middle West, in the interest of the -Marshall
Field'' Brand, which has a big distribution m that ter-
ritory.

J A Gerhart has taken over and is operating the
cigar box factory formerly operated by Roig & Langs-
dorf, Incorporated, at Perkasie, Penna.

George Zifferblatt & Company, manufacturers of
the "Madame Butterfly '^ brand, have been taking on
all availa]^ labor, to i]prease production on this braiia.

Roig & Langsdorf , Incorporated, report a largety
oversold condition on their new size of "Roig s as
well as their new ''Dollar" cigar.

Sun Cigar Companv "have recently added a
Longfellow size to their ''Philadelphia Life'' hue.

new

MR. TAYLOR BACK FROM OCEAN TRIP
Mr Tavlor, of M. J. DaWon & Co., slipped away
recently for a steamer trip to Jacksonville and re-
turn. He reports a rough voyage on the return trip,
but all in all had an enjoyable lime. He spent two
days in Jacksonville and called on Gonzalez & hm-
ch«, whose brands are distributed in Philadelphia by
M. J. Dalton & Co.

-NATUirAL BLOOM" GOIWO STRONG

Dusel, Goodloe & Co., local distributors for the
* 'Natural Bloom" cigar, manufactured by Harry
Mum, 122 Second Avenue, New York City, reports
that this brand is going big in Pliiladelphia, in spite
of the fact that it is comparatively a newcomer m
this territory. They report it is one of the best repeat-
ing brands they have ever handled.

$100,000 TOBACCO BURNS

Warsaw, N. C, September 12.
More than 1W) employees of the L. C. Jenkins To-
bacco Company here lost their jobs today when fire de-
stroyed the stemming plant. Twenty carloads of
tobacco were consumed by the flames. Damage to-
taled $100,000.

THE UNIVERSAL MODEL "S" CIGAR BANDING

MACHINE

The many inquiries received by the Universal To-
bacco Machine Company, in regard to their model ''S"
cigai- banding machine, has caused them to make the
following announcement to the trade in reference to

it:

An average operator can hard about 15,000 loose

cigars or 10,000 boxed cigars daily on the model S
machine, whereas the daily output of a more experi-
enced, quick- working operator should be at least 18,000
loose cigars or 12,000 boxed cigars.

The motor, the motor-driven suction pump, the in-
dexing cylinder and the magazine that holds the cigar
bands, are all suspended underneath the table top out
of the way of the operator. The bands, after l>eing
Gutomatically moistened, are carried tlirough an open-
ing in the table top to a position most convenient for
the operator to handle them with ease and speed.

The operator picks up the band by the ungunamed
end and with one motion wraps it around the cigar.
There is no chance of "smearing up" the cigar or
of gum getting on the under side of the band causing
^ to jatick to the wrapper of the cigar.

Model "S" for boxed work.

The model "S" conserves fully 60 per cent, of
tlie operator's time and the banding operation is re-
duced to its simplest terms. An inexperienced opera-
tor can be taught in less than two weeks to produce
as much or more work on this machine than is possi-
ble even after months of experience by the hand
method of cigar banding. ^

Cigar banders prefer the machine to hand work.
In the cigar factories where we have made our tests
with the model "S" the hand banders have received
it most enthusiastically. It is less tiresome than hwid
work It is much cleaner and more sanitary.

The machine is always under the control of the
operator who can stop it at any time and if the oper-
ator leaves the machine it aptpft|ttie§% stops feeding

bands.

We ^^ sure tftat fmi wfl! want one or more of
these banding machines and for that reason we sug-
gest the following: Let us ship you on memorandum a
machine equipped for banding both loose and boxed
cigars for you to try out for a week or ten days at
the longest, in your plant, on your cigars and operated
by one of your own employees!

The model '*S" machine can b© connected and
driven from any electric socket on your lighting cir-
cuit.

If you are interested kindlv advise us to that ef-
fect at once wo that we may book you for ft demonstra-
tion iust as soon as we are in a position to make ship-
ment.

Liberal terms can be arranged.

October 1, 1924

Say You Saw It in The Tobacco World

44th year

11

same

same

yet it tastes entirely different

The surprising change in
character of Burley leaf
tobacco after having been
**aged in wood^^

DID you ever see Burley tobacco as
it comes from the farmer's curing
bam — a big leaf, dark green-brown in
color, **new", unripe.^ Chew a bit of this
leaf, and you'll find it rank, bitter, and
unpalatable; smoke it, and you'll get
only a hot stinging harshness.

Then open a tin of Velvet, test this
same Burley after it has been **aged in
wood", and notice the pronounced dif-
ference. The green has turned to rich
brown, the bitterness has become mel-
low * body", the
bite and harshness
have utterly dis-
appeared. What is
left is Burley to-
q H IS 16 17 >a i« M u tt ^ bacco at its appe-

7%e inrretmng pre/- tizing best — ripe,

erenre for Hurley is .u «

thown by this 10-year ^^^^* seasoned^
cAort o/productUm.

KUUions

400

-^

^

13«>

4aa

/^

-

/

S

r-

\

7

T

and just right for
smoking.

Here, then, are

two extremes,

green leaf and

aged in wood*'

tobacco. To make T(]h(Uico varies even

r .1 . , on the same stalk. It

one from the other fakes expert buying to

requires acreage of tecure uniform high
plant, equipment,

and huge sums tied up in tobacco for
long unproductive periods — for "ageing
in wood" is a tedious and costly process.
Countless experiments have therefore
been made in the search for a faster,
cheaper method of ripening — experiments
ranging from greenhouse "forcing"
to bacteriological colonizing; and some
of these have been part way successful.
But even at their best, the "hurry-up"
incthods fall somewhere in that inter-

mediate ground between green leaf and
ripeness, and far short of the mellow
perfection gained by ageing in wood.
In all our half century as tobacco man-
ufacturers, we have found nothing that
equals ageing in wood to ripen and
sweeten tobacco for smoking.

Velvet, therefore, is made entirely
of tobacco that has been truly aged —
aged in wood. It is made of the highest
grade of Kentucky Burley that money
can buy, and every ounce of it goes
through this mellowing process — nor
can you get such mildness, such cool
satisfying goodness,
in any other way.

Put Velvet in your
favorite pipe, and
see for yourself what
ageing in wood does
for tobacco.

— Ae^aged in f^Nt
tobacco

Copyright 19«4, Liggett & Myers Tobacco Co,

12

44th year

THE TOBACCO WORLD

October 1, 1924

Detroit News

(Continued from Page 8)

smoke iiotliing but a pipe." Today Americans are
perfectly willing to pay as high as $8 or $10 for a pipe,
because it is now becoming the symbol of aristocracy.

S. Grossman, of Wallace & Sohw^arz Company, ci-
gar and tobacco jobbers of Cleveland, spent a few days
here last w^eek looking over trade conditions.

Two armed bandits in an automobile held up Jo-
seph Gill, a collector for the Brownie Drug Company,
on Michigan Avenue, at 11 A. M. last Tuesday, and
took a satchel containing $5000 from him. They made
a quick getaw^ay and were lost in traflfic, although they
were pursued for over a mile by passing motorists.

Herb V. Mesick, Middle W^est representative for
Cuesta, Rev & Company, Tampa, Fla., manufacturers
of Havana* bonded cigars, spent a few days with us
last week looking over conditions. ** Cuesta Key" ci-
gars are distributed on this market by the Chas. F.
Becker Company and enjoy a fine sale in all sections of

the citv.

Stephen Herz, of D. Emil Klein Company, Incor-
porated, Xew York, N. Y., makers of fine high grade

cigars, was on

the list of out-of-town visitors who
sigiled The Tobacco World register at Bert Johnson's.
Stephen reports business as being ver>^ good all along
the route covered. He has many private brands on
sale here and he sold some nice orders for the holiday

trade. ^ ^ .

A. Wollison, of A. Wollison & Sons. Incorporated,
New York, X. Y., manufacturers of leather goods, cigar
and cigarette cases, w^as with us last w^eek showing his
fine line of holidav numbers.

H. I. Shacklett, of Jose Diaz & Company, Tampa,
Fla., made the rounds of the trade here this w^eek, and
reported a verv satisfactor>' business on his line.

Geo. W. Stocking, of Arango Arango, Tampa,
Fla., manufacturers of the famous **Don Sebastam'
clear Havana cigars, signed The Tobacco W'orld reg-
ister at Bert Johnson's last week.

Frederick Wamecke, representing Hargraft ^
Sons, Chicago, 111., has been working the trade here on
«* Hudson Bav'' tobacco. This high grade smoking
mixture enjoys a very fine sale in all the leading stores

here

John Sadler, western representative of Perfecto
Garcia & Brothers, Tampa and Chicago, called on the
leading retailers and clubs here last w^eek. John re-
ported business as being very satisfactory.

B. P. *'Fred'* Oakes, of **Cressida" fame and ofli-
cial booster for E. H. Gato & Company, Tampa, Fla.,
has been with us for a few days looking over conditions
and writing up the orders for the holiday goods.
**Fred*' was wearing the usual smile, happy as a lark,
saving business was never better with him. The **Cres-
sida" line m handled exclusively in Detroit by the
Watkins Cigar Stores Company. ^ . ^^

Fred Suss, of S. H. Fnrgateh y Ca, ITew York, >i.
Y., gave us the once-over last week and lingered
around until all the dealers were filled up on his latest
stories. Fred made his headquarters at Bert John-
son's, who distributes the *'Vega del Key'' cigar, and
I am informed he received a nice fat order for holiday
goods, and that he was well pleased with his loiouru in

the **Motor City." ^ , « . n

A, Berkowitz, of the Contmental Tobacco ( om-
pmy, was with m for a few days last week, making

the rounds with '^Dick'' Tobin, Michigan representa-
tive for the Continental. *' Barking Dog'' and ^VDun-
hill" cigarettes are growing rapidly in sale on this
market, and the many brands of smoking mixtures for
which the Continental are famous enjoy a splendid dis-
tribution and sale.

Henry Toplitz, western representative for the
Pasbach-Voice Lithographing Company, Brooklyn, N.
Y., called on the cigar manufacturers here last week in
the interest of labels and bands.

J. C. Howard, of Faber, Coe & Gregg, Incorpo-
rated, worked the clubs and leading retailers here last

week.

Mat Behrman, State representative for the Ma-
zer-Cressman Cigar Company, visited headquarters
last Saturday after a swing around the State calling
on the jobbing trade. Mat reports the call for the Ma-
zer products to be better than ever and that their
brands are growing in sale in all sections of the State.
The ''Flor de Manuel" cigar is enjoying a ver>^ healthy
sale, jobbers and retailers report a steady sale on
same, and manv predict that the ** Manuel" cigar w^ill
be the leader wdthin the near future. Mat is very op-
timistic over business conditions in the State and is
looking forward to a tremendous holiday business.^

J. M Langfield, representing H. Anton Bock, New
York, K. Y., called on the trade here last week and
signed The Tobacco World register at Bert John-
son's. " , ^ _,

J. B. Annis, of Gradiaz, Annis & Company,
Tampa, Fla., manufacturers of **Don Julian" and many
other private brands, worked the trade here last week.
Bunnv reports business as being good with him, and
his brands are showing real speed wdth all of his dis-
tributors. His trip through the far West was very
successful, both business and pleasure. Whde so-
journing with his Indian friends he was made a mem-
ber of the tribe and christened **Big Chief Bunny" at
the annual pow-wow. **Don Julian" cigars were
served exclusively.

:Mr. J. Henrv, of the Runyon Tobacco Company,
Sturgis, Mich., was a visitor to the Mazer-Cressmau
Cigar Company last week.

Now that the summer vacations are over and
evervbodv has settled down to business, its very im-
portant for dealers to keep posted on what's doing in
the tobacco industry. The Tobacco World publica-
tion prints all the latest news and reaches all points.
Don't be without it.

"TjtU^Crjt

HARRISON PRESIDENT OF UNIVERSAL LEAF

TOBACCO COMPANY
F. K. Harrison, of Richmond, Va., was elected
president of the Universal Leaf Tobacco Company at
a meeting of the board of directors held at that place
last week. Mr. Harrison has been connected with the
company for the past ten years in various responsible
positions and is looked upon as a very capable man
to direct the affairs of the company. Mr. Harrison s
brother is president of the Export Leaf Tobacco Com-
pany, a subsidiary of the British-American Tobacco
Company.

October 1, 1924

Say You Saw It in The Toba.-'co World

44th year

13

MEET MISS FILIPINA!

SIretchcd from life at EclugM. Cagayaa VaU^, tqr C. A. Bond.

From the Cagayan Valley, where nature lavishes all good gifts on the Tobacco Gh"ower, to
the Cigar Factories at Manila, where generations of Cigar Makers have been trained in the
art, Miss Filipina is a striking figure.

Her deft and nimble fingers aid in the various processes to bring the tobacco to rich maturity,
pick the leaves, strip and roll them into those

MILD FREE -BURNING MANILAS

Good Honest Cigars at Honest Prices

ASK YOUR JOBBER

Man3a Ad. Agenqr ca.bond, Mgn 15 William St., N. Y,

14

44th year

THE TOBACCO WORLD

October 1, 1924

October 1, 1924

Say You Saw It in The Tobacco World

44th year

15

=<^^^^X>

By A Trained Business Man h

Advertiser

- WRITTEN eSPECIAUY FOR THElTOBlCCCO WORLD BT A.E.P ^'''

ALL RISHTS KKHRVEO

LITTLE Business Sermon/' said a business
expert, *'and I will take as my text 'The Re-
tailers Should be Taught How to Sell.' "

And he handed out his preachment, which
took an hour and a half to deliver. I know. For I
was there and timed him. Just think of it, talking
ninety good, honest, solid, jealous minutes about what
retailers should do, when almost every retailer in the
broad land believes he is the yellowest sunflower in
the countrv when it comes to knowing the selhng game.
You are an expert in this great game, wise and
gentle reader, I know. Because I can read your
Thoughts, and vou and I can whisper confidentially that
all the other retailers are pikers. But I throw out the
thought that it is wise for you to keep on leannng, tor
if vou stand still in your self-satisfied consciousness
the others will sneak up on you, and you will wake up
to find thev know more, and are better business tolk
tliaii you: and they will steal your trade. All of which
will be unpleasant, believe me. , t t <•

Let us keep learning, therefore, you and L l^et
us absorb the new facts and methods that are continu-
ailv coming out— vou, so you can hold your own in
the growing competition, and I, so I can continue writ-
ing **go()d stuff'' that has real meat in it and that will
I3ut muscle in the brains of my readers. Is it not so?

CS3 Ct3

A verv wise man stated that every man with whom
he talked,* no matter how ignorant the man, was able
to teach him something. Therefore he sought knowl-
edge from everyone.

Let us all do the same!

Now, there are the chain stores. One lesson, ot
great financial value, they can teach us— and that is,
the value of location.

A chain store, planning to enter a town, seek* A
good location. More! It seeks the best possible loca-
tion, and, either in purchase or rental, it will spend
what seems a foolishly extravagant sum to obtain it.
The chain store managers have a high idea of the truth
of the little business mottai **If you want to sell, go
where the people are.'*

They go about it scientifically. They employ a
man who carries a small hand numbering machine,
and this man will spend a day, now in this location,
now in that, a day at each place, getting the total num-
ber of people who pass certain buildings. The class
of the people is then analyzed, and thus the chain store
knows to ft scientific certainty the best k)cation i» im

town. . ^* ., J

Yott can cogitate on this the value of location, ana
Rive dro consideration to the na^^tter. Perhaps yott
ouglita move to a better locati^^

AVork accomplishes more than any other factor m
the world. No one can succeed without work, as a gen-
eral rule the more and the harder he works the greater
the measure of his success.

But, having thrown a beautiful bouquet to w^ork,
I am going to hand you a paradox, a contradiction.

Don't work too hard, if you want to succeed
largelv. Let George do it, instead. I will explain:
Business is so complicated nowadays that no one can
do it all. He must have help. Thus, you have one
clerk — perhaps several.

Even with one clerk only, your success largely de-
pends on the capacity of that clerk, and on your skill
in managing him. And if you have several clerks, or
several scores of clerks, or hundreds or thousands ot
workers, then vour success depends absolutely on
tiiem— on the skill with which they are selected and
on the capacitv with which they are managed.

Carnegie was the most striking illustration ot this
fact. He often stated that he was not much of a
worker, and that his success w\as due to the fact that
he surrounded himself with men of greater abdity than
he, and that he *'let them in" on a liberal share ot
profits which made them loyal, and caused them to
work with might and main.

Train vourself to select the right men, therefore,
and then train yourself to manage them so they will
work for you with loyalty and enthusiasm.

CJ3 Ct3 Ct3

Every cigar dealer should *'talk shop" with other
cigar dealers, aiwl I hope you are addicted to this

useful custom. , , , . i • i*

For though books are valuable and trade .lournais
are invaluable, there is nothing in the wide, w'lde
world like a good friendly tongue for imparting mtor-
mation from brain to brain— information that has the

jingle of real coin. ^ ,i i

But let me earnestly suggest that you talk shop
to successful men, men who are doing a larger and
more prosperous business than you.

For thev will talk in words that smg and exhila-
rate and encourage and help. They will tell you what
problems confronted them, problems which seemed like
fteree and savage lions in their path and which turnec
the verv marrow of their bones to running water. And
then thev will tell vou how they mastered these fierce
lions— tied them, muzzled them, pulled their teeth a»fl
p.et them working for their conqueror. ^

Such talks will help vou mightily. They will pm
courage in vour bones. They will help you solve youi
problems, and boost vou up the ladder of success.

Whereas, if vou talk shop to unsuccessful dealers
they will hand yoa sob stuff of failures, of losses and

{Continued P» Page tf J

Putting the Cigar Smolder

in the Right Mood

N pleasant anticipation of his fill of en-
joyment, the Smoker selects his Cigars
slowly and carefully.

There should be no possibility of doubt

about the condition the Cigar is in when it

is going to be offered for sale:—

It should be fully visible, so that it can show

itself off properly:—

To make the right appeal, it should give

ready evidence of its Good Tobacco Aroma

which is always improved through being

enriched by the inviting pungent fragrance

of SPANISH CEDAR.

SPANISH CEDAR CIGAR BOX

18 exclusively The Container for Cigars
^t meets every practical requirement and
M the same time gives distinction |V ^
contents.

16

44th year

THE TOBACCO WORLD

October 1, 1924

October 1, 1924

Say You Saw It in The Tobacco World

SAFETY PIPE TAKING WITH TRADE

The Safety Pipe Company, of 296 Broadway, N.
Y., has recentiv placed on the market a unique pipe
that bids fair to make a hit with smokers.^

An idea of the construction of the pipe may be
g-ained from the accompanying cut. The pipe is made
in the three pieces and the tobacco is loaded m the
section containing the tip. Any kind of tobacco can
be used. It is lighted at the end the same as a ci-
gar.

The chief feature is the fact that there are no
ashes or flying sparks. This makes a special appeal
to automobilists, and is likewise in fayor in trains, of-
fices and homes for this reason.

The manufacturers guarantee the pipe to be fire-
proof and in addition it has a chamber to catch loose
tobacco and saliya. .. .

There are two grades of the pipe, one retaihng
at fifty-nine cents and the other made of French or
Italian briar retailing at $1.25.

This pipe looks like a fast seller and interested
iobbcrs should get in touch with the manufacturers at
the above address, for territory. There is a good,
profit for both jobber and retailer.

CIGAR AND CIGARETTE HOLDERS HOLDING

THEIR OWN

Washington, D. C.
The steady growth in the popularity of cigarettes
has not ai)parently injured the pipe and cigar and ciga-
rette holder industry-, the production of the thirty es-
tablishments engaged in that industry last year being
36.2 per cent, greater than the yalue of the output pro-
duced bv thirty-six establishments in 192L Figures
^t issued by the Census Bureau show^ the production
last year to have been yalued at $9,704,816 as compared
with'i^7,123,810inl923.

The report of the Census Bureau covers only es-
tablishments with a production yalued at more than
$5000 a year. Between 1921, when thirty-six establish-
ments were reported, and last year, when thirty were
reported, ten establishments Ayent out of business, one
had a production of less than $5000 last year, and fiye
wm establishments w^ere listed. Thirteen of the estab-
l!i^ments were located in New Yor^, seven in Missouri
and three in New Jersey.

Despite the decrease fit ^e number of establish-
ments there were 36.1 per cent, more wage earners em-
ployed last year than in 1921, the average being 2402
as compared with 1765. Wage payments increased
40.4 per cent., from $1,937,097 in 1921 to $2,720,218 last

"year.

The cost of materials, including fuel and contain-
ers, increased 35.5 per cent., from $2,825,856 to $3,827,-
927, and the value added by manufacture (the value of
production less cost of materials) increased 36.7 per
cent., from $4,297,954 to $5,876,889.

TAMPA CIGARMAKERS STRIKE
While the Tampa papers are inclined to make
light of the recent strike of cigarmakers on Septem-
ber 25th, there can be no question but what it ii most
serious for the Icadine- industry of that citv. It comes
at a time when it will do serious injury. About 12,000
cigarmakers are said to be out.

TOPIP

GoodfionEnd i»End

Good for tlie dedor beoiiseh

They are popolan
They are profitable,

ThcysdlqidcUy;

Bobrow Brot.Iiic^Mtes.

PlulaaelpliU,V.S.A. "^

CIGAR BOX PRODUCTION INCREASES

Washington, D. C.

Wooflen cigar boxes valued at $14,796,255 were
produced in 170 factories last year, as compared with
a production by 171 factories valued at s^U,31 6,954 in
1921, according to figures just compiled by the ('en-
sus Bureau, an increase of 3.3 per cent. In addition,
wooden cigar boxes were manufactured to some ex-
tent bv establishments engaged primarily in other
industries which, when the figures are compiled, wdl
make the wooden cigar box prodncti(m as » whole
probablv $1 5,500,(X)0. This secondary production in
1921, it'is stated, was valued at $827,132.

Of the 170 establishments reported last year, fifty-
two were located in Pennsylvania, twenty-two in New
York, nineteen in Ohio and ten in Illinois. , , , fc

The number of persons engaged in the industry
increased 8. per cent., from 5248 in 1921 to 5713 in
1923, while salaries and wages increased 12.9 per cent.,
from $4,646,248 to $5,243,986. Contract work amounted
to $14,029 last year against $132d in 1921, au increase
of 960.4 per cent. . ,

T^ cost of materials, Including rue! and eontain-
ers decreased 7 J per cent., from $6,778,439 in 1921 to
$6,249,422 last rear, while the value added by manu-
facture (the total value of products less cost of man
terials), increased 13.4 per wnt., from $7,538,ol5 to
!i«,546,833. ^^^^

Word from Tampa indicates that ft is a r ^
strike, l^rembers of the Tampa (^igar Manufacturers
Association state, however, that iu all probability all
difficulties will be quidsly adjusted.

44th year

17

M^

.WD

•*■*-, ^' t ""c£-^S>i ^

PIPE

i??f *' Wm. Demuth & Co. guarantee the bowl of thii
Vy. D. C. Milano Pipe to be hand made from irenj^
^>eeiaifySuuened Imported Briar and ^

VtirrCli the ttem of said pipe is hand cut and fasM
from solid viilcanite

It J« ^erAf flicmft that Wm. Demuth & Co.. in .
event of said bowl cracking or burning through, as a result u^
reasonable use within two jrears from date of purchase, will
replace the pipe, compieie.free qfekargr; and that if the stan
breaks due to any fault of material, witt replace Ike ttem : pro-
vided that m either case the pipe is returned to the Company
with thu policy, together with name' of dealer from whom

aSO riFTM AVCNUC

~.^, .... **^'*t voan

World$i Lari^.'MakenofFine THpes"

ijr^:

« -

SUAPK ILLUSTRATED
NO. 1745

/

r,%

^y

1 have found the Perfect Pipe '

■P \'ERY DAY. thousands of men find that Milano
-■-' is the Perfect Pipe. Every day, Milano dealers •
report a steady sales increase. And all the time. Milano
national advertising is working to build the sales higher
still.

This advertisement, with a t^fufflef message, is

appearing as a full page in color in Collier's W'eeklv,
October nth, and in black and white in the Saturday
Evening Post of November 8th. // i^nll reach more
thAm ^,^00,000 people.

If ym don't handle Milano. you're passing up big
profits. But if you are one of the wise dealers who
are cashing in on the thousands of dollars we are spend-
ing, look over your stock right now. and order all num-
bers with which you are not plentifullv supplied. Youll
need them for the holiday rush.

H. DtMUTM & Co.. 230 Fifth Avi-.. Xkw York

World's Largest Manufacturers of Fine Pipes

tm«,^j0^e

^^ Insured Pij)e.

18

44tli year

Say You Saw It im, Tme Tobacco Wmblp

October 1, 1924

Du Pont

"A BETTER
CIGAR

for lOc

ft

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

LET US HELP YOU

ELIMINATE THE TOBACCO BUG

By treating your tobacco with the extenninator

BY THE SHUEY PROCESS OF STERILIZATION

The only Imown preparation on the market that will give you permanent relief from

future infections

Tested

Approved and

Adopted by

Leading

Growers,

Packers and

Manufacturers

Harmless to

user. Easy to

apply without

additional

help.

Why not

iiuure your

product now?

Does not in any way change the Taste, Aroma or Burning Qualities of the tobacco
Order Sample Gallon Today and Convince Yourself

SHUEY TOBACCO BUG EXTERMINATOR CO.

1436 WALNUT STREET CINCINNATI. OHIO

T OF THE BEST

ff

Manufactured by

A. SANTAELLA & CO.

Office, llSl BroMlway, New York City

FACTORIES: Tampa and Key WtH. Fhrlda

CIGAR PRODUCTION STILL SHOWS DECLINE

FOR AUGUST

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
ifrom the statement of internal revenue collections for
the month of August, 1^24, and are issued by the bu-
reau. (Figures for August, 1924, are subject to re-
vision until published in the annual report.)

Products August, 1923 Au^gust, 1924

Cigars (large) :

Class A No.

Class B No.

Class C No.

Class D No.

Class E No.

231,043,090

143,453,448

229,804,667

9,360,226

2,603,337

234,144,022:

123,877,518

203,348,728

10,103,252

2,153,457

Total

No. 616,264,768 573,626,977

Cigars (small) No. 37,506,487 46,842,200

Cigarettes (large) No. 951,021 970,365

Cigarettes (small) No. 5,858,334,123 6,315,640,670

Snuff, manufactured ...lbs. 3,385,893 2,751,952
fTobacco, manufactured . . lbs. 32,786,654 32,206,741
Note: The above statement does not include tax-
paid products from Porto Rico and the Philippine
Islands. This information is shown in enclosed sup-
plemental statement.

SUPPLEMEPH'AL STATEMENT
Tax-paid products from Porto Rico for the month

of August:

Products August, 1923 August, 1924

Cigars (large) :

Class A No.

Class B No.

Class C No.

Clasa D No.

6,702,175

1,999,160

3,732,650

3,500

9,291,045

1,773,100

5,036,520

5.000

TaW No. 12,437,485 16,105,665

figtffi finmall) ......

Cigarettes (large) . . .
Cigarettes (small) . . .

Tax-paid products
tt» month of August :

Products
Cigars (large) t

Class A

V IdSo V_-' •••••••••

Class B,.»*^ »••.#-«

..No. 1,000,000 1,000,000
. . No. 30,000 2,500,000

..No. 42,000 81,000

from the Philippine Islands for

August, 1923 August, 1924

..No. 16,224,387 16,561,323

..No. 340,87^ 319,110

..No. 74,857 132,124

...No. 5,156 8,100

Total No. 16,645,275 17,020,657

Cigarettes (small) .....No. 141,660 32,800

tobacco, manufactured . . lbs. !• 1^

Note: Quantities of tax-paid products shown in
above statement are indicated by stamp sales reported
for the month.

BOSTON UNIVERSITY BANS SMOKINO

Boston University girls who go in for sports tW»
year must not smoke and must get at least eight hours
sleep each night, according ^ rules of the traim^
committee.

Six infractions of the sleeping rule wilT ho pun-
ishable, but there must be »o backsliding where tp-
bacco is concerned. ^„m

The rules are to apply onty^to tt* seftfW w fk^W ■
particular sport.

October 1, 1924

I

Say You Saw It in The Tobacco World

ORGANIZATION

However pressing the need, however
ardent the desire, however lofty the ideal;
there can be no permanent growth with-
out organization.

Whether in the manufacture of auto-
mobiles or cigar boxes, the energy of man
and machine must be co-ordinated if
timg, l^bor and money are to be saved.

A Walk through any of our factories
will convince you of the importance we
place on organization and the degree to
which it has been attained.

Make your boxing problem ours.

Leschey-Myers Cigar Box Co.

CIGAR BOX IMAM URACTIJRERS

VORK-HANOVCR-EPHRATA- PHILADELPHIA

After all
nothing satisfies li
a good cigar

II II

44th year

19

20

44th year

Say You Saw It in The Tobacco Wobld

October 1, 1924

BUYERS' GUIDE

CIGAR CASES

SUPPLIES

THE LOUDON CIGAR CASES

Increase your turnover with perfecJ \W^ display ■nd
cut the cost of selling and serving daars j" 'j»'y}y
handling cigars the modern way— the LOUDEN
way. Ask your cigar jobber or write ut for com-
plete descriptive folder ' At Last a Real Ggar Case.

Loudon Mfg. Co. Grand Rapids, Mich.

PAPER BAGS.
Weatherproof Paper Bags will protect your Scrap
and Fine Cut Tobacco and keep it fresh and
sweet.

Exclusive Manufacturers of Bags for this Indus-
try for the past twenty-five years. Write for
Samples.

THE WESTERN PAPER GOODS CO.,
Third and Lock Streets, Cincinnati, Ohio.

CIGAR BOXES

ipc^^^^ascQ

nL «70 LtXINCTON

CST««l,l$MtB ISTS.

•S7-MI BAST imST.
MK«r vomc

F. BRECHT'S SONS

CIGAR BOXES

109 N. Orianna Street
PHILADELPHIA, PA.

Monroe Jarrett Sons
WOODEN CIGAR BOXES

TRADE JARSO WA"^*^

Randolph and Jefferson Streets
Philadelphia, Pa.

T. M. A. CIGAR COMMITTEE MEETS

The special subcommittee on cigars appointed by
the T. M. A. to consider various phms for the promo-
tion of the cigar business hekl another meeting last
Thursday, the eighteenth, which was attended by

Robert E. Christie, Vice-President, American Ci-
gar Company;

G. W. Van Slyke, President, G. W. Van Slj-fee &
Horton;

Julius Lichtenstein, President, Consolidated Cigar
Corporation ;

Louis A. Kramer, representing Samuel Bayuk,
President, Bayuk Cigars, IncorporiUtpd ;

Marcus Conlan, of Waitt & Bond,
and which was presided over by Mr. William Best,
vice-president of the General Cigar Company, Man-
aging Director Charles Dushkind acting as secretary.

Mr. Richard C. Bondy, vice-president of the Gen-
eral Cigar Company, though not a member of the com-
mittee, was also present and took an interesting part
in the discussion.

Letters from Mr. Geo. H. Hummel, vice-president
of P. Lorillard Company; Mr. Mortimer Regensburg,
of E. Regensburg & Sons; Mr. Ben R. Lichty, chairman
of the board of Otto Eisenlohr & Brothers, Incorpo-
rated, regretting their inability to attend this meeting
were read by ^Ir. Dushkind.

The meeting, which was held in Mr. Best's office
at the General Cigar Company's headquarters, lasted
for about two and one-half hours, in the course of
w^hich the entire cigar situation was thoroughly dis-
cussed, and various propositions calculated to increase
the popularity of cigar smoking, submitted not only
by members of the committee but also by others, were
earnestly considered. However, no definite conclu-
sions have been reached, but it was clearly apparent
that the discussion at this meeting has m clarified
the situation that some definite program is very likely
to be asrreed upon at the next meeting of the commit-
tee, which will be held in the near future.

It may be added that after carefully analyzing the
entire cigar situation it seemed to be the unanimous
oninion of those present that although cigar consump-
tion has failed to keep pace with the growth of other
industries and with the constantlv increasing popula-
tion of the United States, there is absolutely no cause
for any uneasiness about the future progress of the ci-
^ar industry and that pessimistic talk is neither justi-
fied nor conducive to better business.

U. S. DEPARTMENT OF AGRICULTURE TO HAVE
EXHIBIT AT TOBACCO SHOW

The Third Tobacco Industries Plxposition to l>e
lield at the Grand Central Palace, New York, National
Tobacco Week, January 19th to 24th, promises to be
thoroughly complete in its international phase and
vastly larger than the two previous expositions, ac-
cording to advices from the Hotel McAlpin, headquar-
ters of the Allied Tobacco Exhibitors' Association, of
which Samuel Levine is president.

Paraguay and Brazil are among the countries that
have recently expressed desires to have exhibits of
their tobacco and the Bahia tobacco growers of Brazil
are anxious to provide a complete and comprehensive
exhibit of Brazilian tobacco to the American manufac-
turers and consumers.

Porto Rico interests are anxious also that their
display in the forthcoming exposition be larger than
their previous exhibits and the matter of a special and
greatly enlarged exhibit is now being considered by
Governor Towner.

The Department of Agriculture of the Tnited
States promises an educati(nial exhibit of considerable
value to the entire tobacco industry.

"Miller, Du Brul & Peters have taken space in the
Third International Tobacco Industries Exposition, to
l>e held National Tobacco Week, January 19th to 24th,
at the Grand Central Palace, New York, under the aus-
pices of the Allied Tobacco Exhibitors' Association, of
which Samuel Levine is president.

Additional proof of the one hundred per cent, co-
operation of every branch of the tobacco industry with
the Allied Tobacco Exhibitors' Association, of which
Samuel Levine is president, in the Third Internaticmai
Tobacco Industries Exposition, is shown in the oiTer of
the United Cigar Stores (^onipany to display cards and
posters of the exposition in their stores. Other promi-
nent chain store systepi |ire ^yiug this matter favor-
able consideration.

After ^

nothing Mtisfies like

good

Cl]

October 1, 1924

Say You Saw It in The Tobacco Wobld

44th year

21

m

GROWERS

AND

m

PACKERS

Connecticut Shadegrown Wrappers

Florida and Georgia

Shadegrown Wrappers

We Are Now Ready To Offer Our
Holdings In 1923 Crops.

AMERICAN SUMATRA TOBACCO CO.

131 Water Street

New York City

After all
^thing sattfffief Ukm
good cigar

m

22

44th year

Say You Saw It in The Tobacco Wobld

October 1, 1924

Tobacco Merchants' Association

■Ti • .• D ^^«,, 5 Beekman Street

Registration bureau, new york city

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A), $5.00

Search (see Note B), 1.00

Transfer, ^.00

Duplicate Certificate, ^-^^

Note A-An allowance of $2 will be made to member, of the Tobacco Mer-
Ihants' Association on each registration.

{;

Note B-If a report on a "-h of a tUle -e-itates the^r^^^^^^^^^^^
than ten (10) titles, b"* »«" than twent.y.one UU. a^^ ^j^^„ ^ ^y

Dollar ($1.00) will be made If >t"*«f '****' dSftjon^^^^^ of Two Dollars

&i'':\hT. ^Se^'a^n^d^rrddft ^na?ch\'rt*70^^^^^^ «^«» -» ^'
Sade for every ten (10) additional titles necessarily reported.

REGISTRATIONS
AMBAR CIGARETTES:— 43,908. For cigarettes. July 26, 1924.

GA^LTGlErS^^AiiV^^k^E:^^^^^ For ci.ars. cigarettes and

tobacco. September 9. 1924. H. K. Lupoid Lancaster Pa.
DON DUCTO:— 43.915. For cigars. September 17, 1924. A. M.

BUSHB'LENDr-l^\9li!"For'all tobacco products. September 18.

19M Wm. P. Bushell. Haddon Heights, N. J.
FOSSILL:— 43,919. For smoking pipes. September 1^ .iv^^. *>•

liarling & Sons. London, England. c * u^.. i«

1357 CIGAR :-43.929. For all tobacco products. September 18.
1924. Moehle Litho. Co., Inc., Brooklyn, N. \.

TRANSFERS
CHARLES THE GREAT:-12.911 (U. S. Tobacco Journal). For
cigars Registered November 28, 1890, by Schumacher & httlin-
eer New York. X. V. Transferred to Salvador Rodriguez, New
foVx Y., January 14. 1892; also 170.187 (Patent Office). For
cigari. Registered 'July 10. 1923, by Salvador Rodriguez New
York. N. Y. Transferred to Salvador Rodriguez, Inc., Tampa.

SALVADOR RODRIGUEZ :-176,826 (Patent Office). For cigars.
Registered December 4. 1923. by Salvador Rodriguez New \ ork.
N. Y. Transferred to Salvador Rodriguez, Inc., Tampa, l^la..

LOS TRES;-12!554 (Tobacco Leaf) , For cigars. Registered Octo-
ber 24. 1896. by S. Rodriguez, New \ ork. N. \ . ^Iso 176,828 (pat-
ent Office). For cigars. Registered December 4. 1923. by Salva-
dor Rodriguez, New York. N. Y. Transferred to Salvador Rodri-
guez. Inc.. Tampa. Fla., August 14, 1924. , , tr„„

INFANTA EULALIA:— 15,042 (U. S. Tobacco Journal). For
cigars. Registered bv Witsch & Schmitt. New \ ork. N. ^-.Feb-
ruary 3. 1893. Transferred to Salvador Rodriguez. New \ ork,
X Y September 2, 1893. Also 179,216 (Patent Office). For
cigars. Registered February 5. 1924. by Salvador Rodriguez, New
York N Y. Transferred to Salvador Rodriguez, inc., iampa,

Fla.. 'August 14. 1924. , ^^ ^ „ -, ,a„..i|

ABELINA:— 5636 (Tobacco t^f). For cigars. Registered AprU
7. 1891, bv S. Rodriguez. Xew York. X. Y. Also 176.827 ( Patent
Office) For cigars. Registered December 4. 1923, by Salvador
Rodriguez. Xew York. X. Y. Transferred to Salvador Rodriguez
Inc., Tampa. IHa., August 14. 1924^ *. « • • **

LURIDO:— 28,879 (Trade- Mark Record). For cigars, cigarettes
and tobacco. Registered .August 21. 1903. by Geo. Schlegel, New-
York N. Y. Through mesne transfers acquired by the I acific
(.ommercial Co.. September 12. 1924. and re-transferred to the
Merites Commercial Co., Inc^ Xew York, X. Y., September 16,

1924
FLOR DE LOZANO:— 26,922 (Tobacco Leaf). For cigars, che-
roots, cigarettes and tol)acco. Registered February 1, 1904, by F.
C. Lozano, Brooklyn. N. Y. Transferred to Morgan Cigar Co.,
Tampa. Ma.. January. 1924.

RIVBON GUM

TRAGACANTH

Ghe Finest Qualities

A. 0. S

80 JOHN STREET

ACK CO.

NEW YORK cmr

FLOR DE LOZANO, NISTAL & CO.:-26,925 (Tobacco Leaf). For
ci^frs. cheroots, cigarettes and tobacco. Registered February .,
im by F. C. Lozlno, Brooklyn, X. Y. Transferred to Morgan
Cigar Co., Tampa. Fla.. January, 1924. c t i o^

EL LESSERO:-30,935 (Tobacco Leaf), and 31,167 (U. S Tobacco
Journal). For cigars, cheroots, cigarettes and tobacco. Registered
anuaV 15. 1906^)y F. Lozano Son & Co., Tampa. Fla. Irans-
ferred to Morgan Cigar Co.. Tampa. Fla.. January^ 1924.

FLOR DE .HARVEZ:— 27,046 (Tobacco Leaf). 1^ or cigars che
roots, cigarettes and tobacco. Registered February 20, 1904, by l;.
C. Lozano. Brooklyn, X. Y. Transferred to Morgan Cigar Co.,

Tampa, Fla., January, 1924. ,^ ^^ . u *

WALLS-COURT:— 26.914 (Tobacco Leaf). For cigars, cheroots,
cigarettes and tobacco. Registered January 30. 1904. by b. L.
Lozano. Brooklyn. X. Y. Transferred to Morgan Cigar Co.,
Tampa, Fla., January. 1924. .

CALATRAVA:— 17,871 (Tobacco World). For cigars, cheroots,
cigarettes, and chewing and smoking tobacco. Registered May ^5,
1909. by American Litho. Co., Xew York. X. Y. Transferred to
F. Lozano Son & Co., Tampa. Fla.. and re-transferred to Morgan
Cigar Co., Tampa, Fla., January, 1924. ^ ^ . ,

VICLO:— 36,912 (United Registration Bureau). For cigars, che-
roots, cigarettes and tobacco. Registered September 15, 1911, by
F Lozano Son & Co., Xew York. X. Y. Transferred to Morgan
Cigar Co.. Tampa. Fla.. January. 1924. , ^ .

EL VICLO:— 36.913 (United Registration Bureau). For cigars,
cheroots, cigarettes and tobacco. Registered September 15. 1911,
by F. Lozano Son & Co., Xew York. N. Y. Transferred to Mor-
gan Cigar Co., Tampa, Fla., in January, 1924.

(Continued from Page 14)

(lisappoiiitmeiits, and you will depart from them with
hanging head, with a large crimp in your morale, and
with no more courage than a rahbit in the kennel oif
bulldog.

Cj3 Cj3 Ct3

**T do all the work, make all the mistakes and get
all the hell," said my friend, who is clerk in a cigaf
store, '*and I don't like it one little bit."

*'My friend," said the veteran travelling man to
whom lie was talking, *'you deserve a grateful and
smiling pat upon the hack, and you also richly deserve
two smart kicks applied in the proper place. The pat
is for doing all the work. That is good. It is very
pood ; and you will receive a rich reward. As for the
other, you deserve one vigorous kick for making mis-
takes, and another generous kick for taking the hell.

**You don't have to make mistakes — only one at
infrequent interv^als, and that will be overlooked. To
speak plainly, your mistakes show^ you are careless,
and indifferent,* and your heart is not in your work,
therefore you are continually making blunders. In the
eyes of your boss they more than offset the splendid
service you render when you do all the work. And in-
stead of building for yourself prestige, confid(?nce, and
friendship, you are building a reputation for incompe-
tence. It is sad, and some one should shed bitter tears
for you.

** Reform, mv friend! Reform! Bight-about face!
Head up! Chest out! Forward march, leaving the
mistakes behind, and march to victor>^ and success.

**It is a great adventure you are in. This adven-
ture of life* It is hard work, and the road is full of
rocks and mud. But, gee, what fun it is, what pleas-
ure, what exhilaration! Catch the exhilaration, me
boy, and every day will be a gladsome song."

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer o!
AROMA from Factory to Consumer

The Buckley Cigar Box Co.,
24 Vine St.,
DESHLER, OHIO.

'AAwa

Mtkincmufini

The Buckley Box Co..

1106 West Town St.,

COLUMBUS, OHIO.

Hey wood, Strasser & Voigt Litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, 111.

Cigar Labels, Bands and Trimmings
of Highest Sluality

OSCAR f>ASBACH, Prcs.'

J.A.VOICC.Scev. SCenuManaceiv

-^^ LITH O G R APH I NGCO.inc^^

JI^T |lTHO@mAPMB^S

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGARBANDS

Perfect LrraoGMPiff

Afl^erican'Rox S^pplv C^

S30g Rnssell Street

Coraer of Grallol Street

Detroit, Mich,

Exclusive Sellinp A6enls For

THE CALVERT LITHOGRAPHING CO.

SINCE 1870",

CIGAR BOX LABELS
BANDS AND ADVERTISING

NEW VORK

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail &. Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maccobops — K^appees — High Toasts
Strong, Salt, Street and Plain Scotchs

MANUFACTURED BY

GEORGE W. HELNE CO., Ill Fifth Ave., Ifm Tori

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J.G.DILL CO.

RICHMOND, VA.

HIGH GRADE
SMOKING TOBACCO.

frm!mf*^'ww* ??■

r

OCTOBER 15, 1924

Qlb

illion

a da

^

qA

ft action of a cent profit on
a cigar seerris unbelievably small,
but this profit, multiplied a mil'
Hon times daily, is sufficient.

Through selling such a vast num-
ber of White Owls, v^e are able
to take an infinitesimal profit and
put the rest into giving VALUE
— m.ost remarkable value.

This never 'Changing VALUE
is responsible for the fact that
White Owl smokers don t
switch. Year after year they
bank on White Owl

a

'5 why

il
a day

.ihat'ljion

01

^ nothing satisfies lihe%

l^^a good cigar^^-;-'^

^£mSA^ C^'Cut 'G 'N<

A guarantee with even- pipe.
No Sparks to Fly. The Smoker's DeHght

Looks and smokes Hke a Cigar.
Can be placed anywhere while lit.

SAFETY PIPE, Inc.

296 BROADWAY NEW YORK, N. Y.

WdLISHEO ON THE IST AND ISIS OF EACH MONTH AT 236 CHESTNUT ST.PHIU..PA.

Wooden Boxes Now a Bi

o

Factor in Cigiir Sales

Wooden i^is^^ w^nninff
Boxes Winning

?n the East.
TUe c..ar box ^-^^^J^ a d.

create in u^e ^^^J^ n.anufac-

entirely. claimin„ „dverUsiug of

boavd. a..l i^^^^- ^,,,.,3 Club
tbe Wooden <^-^\ vooden box.

Their report. a.o lb. n^^^^^^^^^^
,,,comin. mmo ^'^/^^^^^ ,,,oden boxes.

,„^, tb.ir --^^'^^]:^ ,,,vin^ trouble
,,a that tU. Pbb - ^.^ ^^^^^ ^^ ,,e

in delivering c;gaib

retailer

(Clipping from the
Aug. 27th issue of
Tobacco R^^r<L)

ALREADY our advertisi of Wooden
^ Cigar Boxes is showing its effect.
Each day more and more smokers are
becoming more and more particular about
selecting their cigars from wooden boxes.

While some credit can be given to the ad-
vertising, the greater share is due to the
fact that the wooden box actually is better.
Its superiority is so evident that even the
public can see it, and appreciate it when
attention is called to it.

Pack your cigars in wooden boxes and share
in the benefits of this advertising.

The Best Cigars are Packed in Wooden Boxes

^jLnoth:

After aU
nothing satisfies like
a good cigar ^

This is our Sign at Atlantic City— It's 30 ft. Mgli, 250 ft. long, % talks to Millions of People.

The Best C I GJ^^S^re Packed m

WOODEN BOXES

October 15, 1924

Say You Saw It in The Tobacco World

44th year

REDT CUT

BiGGESTand BESTT0BACC0\!kuE

THE

*

TIN

Withyowfiill

retail dealers
profit

WAITT & BOND

Blackstone

CIGAR

ffaVana

Filler

Jibsolutelif!

lA PALINA

CIGAK

CONGRESS CIGAR CO. . Philadelphia, Va.

Get the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

ABOVE MUL

Bolds aic live ones—
for a ^lick turn* over.

Stocbi^ wilh. BdUs for
b% proHte-^ck profits.

Bobrow BrM.Iiic.,M6in.

PluIadel^ia,U.S.A7*
Makers of Te^-LaliMdh-ReGall

44th year

Say You Saw It in The Tobacco World

October 15, 1924

A KAUFFMAN S BRO Inc

ESTABLISHED

YORK,P>\

MANUFACTURERS OF

1893

aCAR BOXES

AND

CIGAR BOX
LUMBER

WE SPECIALIZE ON

GOLD LEAF WORIC

ti

BEST OF THE BEST

if

M.nuf,ctur.a b. ^ SANTAELLA & CO

Offica, 1181 Browlway, New York Cilj

FACTORIES: Tampa and Key Wt$t, Florida

TOBACCO MERCHANTS ASSOCIAI^P „^1^8f9W>.
OF UNITED STATES ^^Ta^

JESSE A. BLOCK. Wheeling. W. V«£....«.«"*«...— ••••*"«*-^*g" JjJJJ^j;!*

Sij'^GloRcf^VV.'^HTLlr;^^^^^ York N Y ^I^JlKllSeS

GEORGE H. HUMMEL New York. N. Y. • yke-Pres dent

JULIUS LICHTENSTE N. New York, N. Y ;:;: V cepJelident

k. H. SHELTON. Washington. DC V cePr" Uent

WILLIAM T. REED. R'^hmon'JVa :••::;;: -.VcePresidcnt

HARVEY L HIRST. Ph.laddph.a. P.. —•••••;••;•:•■::.;..... .Treasurer

^^^ Headquarters, 5 Beekman Street, New YorK city.

ALLIED TOBACCO LEAGUE OF AMERICA

W. O. SPALDING, Cincinnati. Ohio^......,«««».»-#**w#w.»«*»»«*«|«'|"J!^«JJ

OIAS B WITTROCK. Cincinnati. Ohio .♦.......♦ '^^ Tr««ur^

GEO. E. ENGEL. Covington, Ky. ■y':'. ...♦..«.» S^creU^

WM. S. GOLDENBURG, Cincinnati, Ohio.#«.»*»#««*«»«****«»«««"» «**..o«cret»ry

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

fMAB, 1. LONG, Lancaster, Pfc ••**""•♦••'•"»••*••"*•*"•"*••* v;::'pr"':dellt
A. W. KAERCHER, Chicago. IlL .............».....»......"...••. •Vtce-rresiaem

W. S. FULLER, Hartford, Conn. . ,„,„......,m. ...••«•*•#.•..♦..♦.••*••» ^"sj^

ll K. MOW* Lancaster, Pa. .»,,,«»»#»••.••»•*•. ••••»*****»*'»*«»*»*»»*«**»**'-'^^^***

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN ♦."••••••••••"••■•••"•••••"""•••••••y.V' vlci'-PrMidjS

JACK ECKSTEIN .................,..........M............I|t ^ « gres jem

LEO RIEDERS, SO W«« 118th Stmt, Hew York City ,»**,,,...,«».^. Secretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINT^ICK «M*...».»».«»«»»*Mo»»««.»«»"»»w»»»»w**"*u^*|'*?|j*"^
I^UR WERNER. 51 Chambert St.. New York City..Secreury and Trea.tirw

led Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SAL.E

FOR SALE -ONE COMPLETE SET NEWTON-STpAKES

LETTERING PENS, with inks and complete instructions tor

making nifty show cards and price tickets. Absolutely new. Address

liox 451. care of "The Tobacco World."

WANTED

CIGAR FOREMAN FOR HAND AND SUCTION WORK-
Man who is capable of qualifying for a higher position. State
age and experience in detail. The position will be with an old-
established concern operating several plants. ^ Ample opportunity for
advancement. Box No. 470. "The Tobacco W^orld.

SITUATION WANTED

RETAIL STORE MANAGER. WHO HAS ALSO BEEN
Jobber's Representative, desires position. Has had six years, ex-
perience and is at present employed in Philadelphia, but would change
residence if necessary. Best of references. Address Box No. 477,
care of "The Tobacco World." ^ ^

POSITION AS SUCTION FOREMAN WANTED BY MAN
thoroughly experienced in Suction Work. Twenty y/a'-s ex-
perience in the largest factories in the country. Box No. 471, Ihe
Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

OCTOBER 15. 1924

Nc. M

TOBACCO WORLD CORPORATION

Publishers

fliAsrt Bishop Hankins, President and Treasurer

Gerald B. Hankins, Secretary

Published on the 1st and 15th of each month at 236 Chestnut Street.

Philadelphia, Pa.

Entered as second-class mail matter, December 22. 1909. at the Post
Office, Philadelphia, Pa., under the Act of March 3. 1879.

PRICE: United States. Canada, Cuba and Philippine Islands, $200 a
year. Foreign, $3.50.

WlMMMimUllMMlWIMiHMMIIllMlimilimillllMlllWIimiK

iiiiiMiHiHiniHiH H..iMHt«iiHimMi.mii.iHHinmHm Ml » •..m.im.HiiiB.MM*

OUR HIGH-GRADE NON-EVAPORATING

CIGAR TLAVORS ^ .. . u *.•

Make tobacco meUow and amooth in characiar
and Impart a most palatable flavor

FUTORS FOR SMOKING ud CHEWING TOBACCO

Write for Llat of Flavors for Special B^nii^,..
EKTUN. iUtOMATIZEE. BOX FLAVOES. PASTE SWEETENEBS

FRIES 6l BROm 92 Reade Street. New York

■ MWIIIIHIinmn lim — .o—— .«.«.,..M».mHMMHWIMMmWWHWII.WIWWIMI»WHIIIIIH«WMMIimH«HIIWII

Natural BLOOM

D7/e (^iqar of Qaaliltf^

122 SECOND AVCNUt
NEW YORK CITY

October 15, 1924

Say You Scm It in The Tobacco World

Fragtant aroma and. deli^tful
taste are difficult to retaiiu even
in tke finest tobaccos. We know
ov}y one way '^ toasting a cost]y
extra process, Vut worai it '^ the
flavor wins.

LUCK

44th year

TRIKE

»i.« «••••*

44th year

Say You Saw It in The Tobacco World

October 15, 1924

FOR GENTLEMEN OF GOOD TASTE

^ SAN:f ELKE

2 fJ?r^l5^^

>«

EL^ERSO

'm.'^

10<r 2f^25^a5^-^M\ r

THE DEISEL-WENNER CO.

Makers

UNA, OHIO

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

HANOVER

PENNA.

"Quality Cigar Box Manufacturers For More than Fifty Years"

mCHANTS aCAR BOXCi

DALLASTOWN, PA.

^MANUFACTURERS OF

CIGAR BOXES & CASES

Dealers in Labels* Bands and Edgings

CAPACITY 1S,000 DAILY

W« make them. Anything in Cedar, Vcnacr.

V r I ■ 9 ^1 1 1 W« make them. Anjrthii

If It S Wood- RadwQod and InauUon

l^f.j D* We have them. Let us quote you on ydur

for your 1924 requirements.
WE SPECIALIZE IN BOITE NATURE BOXES
First Class Cltfar Boxes Guaranteed

wV^

7/l(

CICAR MACHINES

BUNCH BREAKERS

CIGAR PACKERS

BUNDLE PACKERS

ROUND CAN PACKERS

PJJLTE-KORRECK MACHINE CO.

231 233 IONIA AVE NW

Grand Rapids Mich

because it*i
PORTO RICAN

Only Half the Story

SINCE 1900 the leaf tobacco of Porto Rico * * *
has been slowly but steadily increasing in popu-
larity, and now * * * is in great demand.

The quantity of tobacco of all types used annually
by American cigar factories is about 150,000,000
pounds; the yearly imports of Porto Rico leaf approx-
imate 26,000,000 pounds, or more than 17 per cent
of the total.

*'The American Cigar/*

By Carl Avery Werner in American Mercury.

No manufacturer in the United State$
uses all Porto Rico in his cigan.
Blended with other tobacco, Porto
Rican leaf is present in 25 to 30 pv
cent of the American production.

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street /• F, Vaa^iwtz Telephone
New York A^s^ John 1379

Send for free copy ** Tobacco Trade Notes

The White Stamps

say it's

PORTO RICAN

■■■■■■■■BBisB»»«ssBSiB«isisssiiassaissaisassssisi»siis«ansaaaBBB»aBaBessesiii,,t,«,,3.33a-a-at-.;;

: 3 = = s s = :

Volume 44

THE TOBACCO WORLD

Number 20

Established
1881

A SEMI-MONTHLY

For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPfflA, OCTOBER 15, 1924

Foreign $3.50

EDITORIAL COMMENT

HE strike in Tampa and the rumors of a strike
ill the near future in another large cigar
manufacturing section, should bring home as
never before the necessity for an ever-increas-
feig use of meclianical devices in cigar factories.

First of all, labor is not becoming more plentiful
and this in itself is sufficient evidence of the need for
more cigar-making machinery. In the second place,
while green help cannot be put in charge of machines
and produce perfect merchandise, the fact remains that
unskilled labor can be taught the operation of me-
chanical devices in a comparatively short time.

Admittedly it will be a long time, if ever, when
machines will be perfected to produce the fine shapes
that have made so many Tampa brands famous, but
tfor the ordinary run of cigars of class A, B and 0,
machinery can turn out a highly satisfactory product*

This ought to be a good year for the sale of ma-
chines adaptable to cigar production. In fact, one
machinery salesman told us that during the pastijte0
months his sales have been exceptionally good.

It is obvious that purchases of machinery fiav^
not been made this year because of an excess of pros-
perity. It does indicate, however, that cigar manufac*
turers are coming to see mechanical devices for cigar
production in the light of investment rather than ex*
pense. They are making the decision to give macliin*
ery a thorough trial, with the hope that they will have
a more uniform product, a lower production cost and
a more satisfactory situation for plant operation.

The manufacturers of machinery should also bear
In mind that they ow^e a duty to the purchasers of their
equipment. In our opinion mechanical devices havt
suffered in the eyes of the cigar manufacturers be*
cause the machine people have not developed the sen^-
ice end of their business.

We have a friend who sells fln amtofflaffd machiiie
In another field of industry. In the past three years
probably fifty men have failed to make good with the
company. Yet this friend of ours takes up the pros-
pects cast aside by others and goes in and sells a ma-
chine. It has happened a score of times, and the presi-

dent of the company admits that he is the only sales-
man that has consistently made sales where the ma-
chines have not come back later.

We asked this friend how he put the machines
across with the prospects. He replied: **It isn't so
much of a trick to sell the machines, but it's a helluva
job to keep them sold, and that's where the other boys
have fallen down."

The answer simply means that when he gets an
order for a machine, he makes it a point to be on hand
when it is delivered. He lives wuth it until it is oper-
ating satisfactorily. He makes regular inspections,
and constantly renders service to his customers. He
Works strictly on a commission basis, and the service
end comes out of his own time and money. Now that
his employers have learned his secret, they are put-
ting on a service department to back up their other
salesmen. That is why this particular salesman is the
only one who has never had a machine shijpped back
after once delivered.

It seems to us that this story has a very pertinent
application to the selling of "^ cigar manufacturing
equipment. You can go into almost any part of the
country and find perfectly good cigar manufacturing
equipment standing idle on the floor,"or packed away in
the basement or storeroom. It's idle nine times out
of ten because the owner has been unable to get some-
one to operate the machine satisfactorily, or because
something has gone wrong and, being unable to make
the machine operate properly, the man has become dis-
gusted and thrown it aside.

If the equipment manufacturers will give serious
thought to an efficient service bureau, and consistently
maintain its operation, it is very probable that they
will find a rapkily iiwreastof demand for mechanical
devils.

DAVE MORRIS ON WSiTREM ^i^

Dave Morris, of the Philippine Tobacco Agency,
of 15 William Street, New York City, is on an inspec-
tion tour of the far western States. "Mr. Morris ex-
pects to mAke his beadquarters in San Francisco while
away.

44th year

THE TOBACCO WORLD

October 15, 1924

October 15, 1924.
JIE cigar manufacturers are experiencing a
very busy business period and the question
comes to many minds, as to whether business
will continue to be good, and what the year
1925 will bring forth.

In a recent article in the Tobacco World the
wi-itor brought to your attention the fact that the his-
tory of the tinancial market shows us that when capi-
tal* or loanable funds are at a peak, and when there
is a large accumulation of iille capital for investment,
and interest rates are low, it is a logical time for loans
to be negotiated by all large corporations and public
utilities to accomplish theiil reiinaiicing.

We all know that money is never borrowed ex-
cept to spend, and therefore all the many millions of
dollars that have and will be borrowed in the near
future has and will create greater employment in con-
struction and other lines and develop increase pay-
rolls and eventually lind its way hito retail channels.
This prediction of better business is strongly evi-
denced by the fact that in one week recently there was
a noticeable rush of contracts by railroads for cars,
lails and related supplies that called for more than
fifty million dollars, and as a barometer of better
times this buyiug is significant of coming trade coali-
tions. , ^

In acMitionlo this thdW WftS about an 11 ]^ ©etit.
gain in movements of merchandise on the railroads
that exceeded previous high records.

This furnishes undisputed evidence of trade ex-
pansion, and it was supported by forty-seven advances
out of eighty-tWQ change^ in prij?^s of wholesale com-
modities.

l^anking officials report that they feel that the
money market has reached its low level, and although
commodity prices are rising, there is no thought of
any great increase in interest rates for the next four
months, all of which is incentive to further borrow-
ing an<l refinancing by those concerns who have not
already availed themselves of these favorable condi-
tions.

Those larger financial interests in AVall Street
whose forethought of things political are usually de-
pendable continue to have confidence of a victon- at
the coming election for the present administration at
Washington which will assure a continuance of the
present forward movement in general business.

Above all else the position of the farmer has been
changed and the maladjustment between the things a
farmer has to buy and those he has to sell has been
remedied through the rise in grain prices to the high-
est in three and one-half years, wheat now selling for
about forty cents a bushel higher than at a correspond-
ing period one year ago, and the farmer has added
many millions to his coffers. ,

Foreign demand is chiefly responsible for these
grain prices and it is estimated that six and one-half
million bushels of wheat were bought recently for
export within two days.

With the fai-mers of the United States holding an
estimated surplus of seventy-five million bushels of
wheat still to be sold, the financial status of the farmer
is assured and his purchasing power increased pro-
l)ortionately.

While the banking interests report that the farmer
in the West has been rapidly paying off his bank loans,
and the Chicago mail order houses are being delugetl
with orders for merchandise from the farmers, the
full force of the increased buying power of the far-
mer, promised by the great rise in grain prices, will
not be felt until late winter and early spring, when
the crops will have been sold, and the farmer knows
just where he stands.

All these conditions point to increased demand and
l)roduction for all commodities and it is logical to look
for a continuance of the present increased demand
for cigars, at least until the close of the year 1925.

The history of the cigar industry shows us that
in the past it has been the first to feel a depression
in business and the last to recover from a depression,
and as the industry has now recovered, it behooves all
manufacturers to maintain the excellence of their man-
ufacturing methods and the quality of their product,
to further enhance the sale of cigars.

.1. R.

"PRINCESS MARY" INCORPORATES

Till' Princess Mary (*igar Company has been in-
cori^oratod to engn^e in the manufacture of cigars,
and the increasing demand for the ^'Princess Mary"
cigar will now be able to \m satisfied.

Q^he capital stock of the company is $:>50,000 and
tlie incoiporators are David Sherman, Harry Lip-
schutz, and I^arry (lerson of Philadelphia.

October 15, 1924

THE TOBACCO WORLD

44th year

9

"SAFETY PIPE" MAN IN PHILADELPHIA
D. Swerdlow, of the Safety Pipe Company, Incor-
porated, 296 Broadway, New York C^ty, is in Phila-
delphia this week, putting on a campaign with the re-
tail trade. He is stopping at Greenes Hotel, Eighth
and Chestnut Streets, where he can be reached by
telephoning Lombard 6900.

The safety pipe was described in the October first
issue and has created considerable local interest. The
pipe is made in French and Italian Briar retailing
at $1.25 each, and a cheaper grade is sold at fifty-nine
cents. There is a good margin of profit for both job-
ber and retailer in this article.

WILLIS ANDRUSS IN CHICAGO
Willis Andruss, sales manager for the Congress
Cigar Company, was in Chicago last week, visiting
the Chicago branch of the companv. The Chicago
branch reports that business on ''La Palina*' in that
territory is increasing in a verv gratifying way and
prospects are bright for a big Christmas business on
that brand.

JIMMIE GOLDWATER IN PHILLIE

;Tiiiimie Goldwater, of "Natural Bloom'' fame, was
in Philadelphia this week confen-ing with their dis-
tributors, Dusel, Ooodloe & Company. The ''Natural
Bloom'» is going strong in Phdadelphia, and has al-
ready exceeded all expectations, and it is now thought
that it will prove to l>e one of the best sellers in the
Philadelphia market in a very short time.

LICHTY RETURNS FROM SOUTHERN TRIP

Ben R. Lichty, of the firm of Otto Eisenlohr &
Brothers, Incorporated, has returned from a trip
through the Southern States.

The "Webster" brand, recently acquired by the
Eisenlohr Company, has been well placed in Philadel-
phia and is meeting with gratifying success.

VICTOR LOPEZ IN TOWN

Tietor Lopez, the "Henry the Fourth" booster,
(Preferred Havana Tobacco Company), was a visitor
in Philadelphia last week, and was much pleased with
tlie progress his brand is making in local stores. The
brand is well placed and repeat business is goo<l.

PEIfT WCTtJI^ TO HOME OFFICl

Roward F. Pent, president of the Coraza Cigar
Companv, has returned from a trip through the mid-
dle Western States in the interest of "Marshall Field,''
and was pleased to find that the brand is taking on
well in that territoiy. Mr. Pent was also a visitor to
the New York leaf market last week.

"KING PERFECTO" GOING STRONG

At the Kicico Cigar Company, 9 Bank Street, they
report business on their "King Perfecto*' showing a
substantial increase over last year, and deliveries of
holiday orders have l>egun. The Christmas packings
this year include ])ackages of ten cigars and also the
one-fortieths. This factory is a branch of the Louis
Kmg Cigar Company.

Paul Brogan, jHesident of the cigar distributing
firm of Dusel, Ooodloe & Company, was a visitor in
New York last week, where he witnessed the world's
series baseball games.

SALESMEN HEAR MILEAGE BOOKS WILL BE

RESTORED

At a meeting of the board of governors of the
National Board of Tobacco Salesmen's Associations
on October 4th, President Freeman reported that in-
terchangeable mileage books would be on sale after
January 1st, and also that the Pullman surcharge
would be eliminated by that time. Both these matters
have been consistently fought for by the tobacco sales-
men's associations.

At a recent hearing before Commissioner Camp-
bell and Examiner Keeler, of the Interstate Commerce
Commission, testimony was offered by examiners of
the commission indicating that the Pullman Company
charges its cars off its books at a depreciation rate of
5 per cent., the life of a car being estimated at nineteen
and one-half years, while examiners contend that the
actual life of a car is approximately twenty-five years
and a rate of 3i/o or 4 per cent, would be adequate.
The examiners also criticized other bookkeeping prac-
tices of the company, alleging that certain charges
were higher than they should be.

Officials of the company, on the other hand, de-
fended the depreciation rate and other charges com-
plained of, asserting that years of experience had
shown them not to be too high, and contended that a
fair rate of return on investment could not be main-
lained if Pullman rates were reduced.

STATE PARTY HITS TOBACCO

Jackson, Mich.

Anti-tobacco and anti-narcotic planks were added
to the platform of the state Prohibition party, in ses-
sion here today.

Miss Ida C. LaBanta, of Jackson, was nominated
as the Prohibition party candidate for secretary of
state, and John F. Easley, of Plainwell, for "state
treasurer.

A resolution (Ssnferimng the use of tobacco and
narcotics was offered by Frank E. Titus, of Jackson,
prohibition candidate for United States senator, and
unanimously adoptett.

"'\Miereas tobacco and narcotics are getting
a gi-ip on the people that is alarming and are in-
vading the sacred precincts of the home and even
the churches are not exempt from its pernicious
influence; Therefore. l>e it resolved, that we, the
Prohibition party of Michigan, do put ourselves
on record against the use of these drugs and de-
mand t^ p^ibition of their manufacture ^id
sale."

Dr. J. H. Kelloeir of the Batfte f*reefe sanffarmm
was heartily praised in the resolution for forbidding
the use of to^co o^ t^ tf^^^arinm grouvudg.

H. L. BUSH VISITING
H. L. Bush, representative of the rolwell ^fachine
Company, Providence, R. L, is calling on Philadelphia
cigar manufacturers and has placed four automatic
long filler machines here. This machine also carries
an automatic feeder for table scrap and cuttings.

TOO LATE TO CLASSIFY

FOR SALE— ALL RIGHTS A^B TITLES TO THE FOL-
LOVVIXG BRAXDS: "El Provenzo." "Maxwell" and "Colum-
bia.*' Also boxes, labels and bands. Call or write at once to Un
B, M. Carlman, 5847 Che*tiiut Si„ Philadelphia.

10

44th year

THE TOBACCO WORLD

DETROIT

October 15, 1924

Fine Prospects for 1925 Business in Detroit— Frank Cress-
man a Visitor— J. B. Pace Doing Good Work for
"Elsckstone"— Central Cigar Company to Enter
Radio Field— Tampa Strike Causes Alarm

Dotroit, Midi., October 10, 1924.
ETHOIT is the only city in the United States
whose population has doubled every ten years
for more than sixty years. Today, there are
more than 3500 industrial establishments in
the city, and they employ more than 300,000 persons
and ])ay out in salaries and wa^es in excess of $400,-
()00,()0l)' annually. All indications point to great busi-
ness activity next year. The manufacturer Avhose
])lant is equipped to meet the demand for his products
will enjoy pr(»sperity. Micliii»an lias an immense and
wealthy jx.pulation. ' The jmrchasing power of its peo-
l)le is tremendous. Its railroad systems and splendid
hi<;liwavs iusuie the ra])hl delivery of goods.

"Buv it in Detroit" will be the sk>gan of the
Wholesale Merchants' lUireau of the Board of Com-
merce, meml.ers of which todav began a three-day trip
to Ui\y City, Saginaw and Ali)ena, during which mer-
(liaiits of these cities and nearby towns will be enter-
tained l)y the Detroiters. The trip begun today is the
iirst of a nuniher planned for the coming weeks. Last
year 38(17 meichants were entertained by the Detroit
wholesalers. This year the figure will be much larger,
Ihe wholesalers expect. Thirteen conventions will be
held in Detroit during the month of October, and ap-
])rovimately 14,0(10 ])ersons are expected to attend the
various meetings.

Manufacture of pipe, cigar and cigarette holders
increased 3().*J ])er cent, in value in the two years from
11)21 to 11)2.*), while matches showed a decrease of 20.9
per cent, in the same ])erio<l. Statistics cjf the manu-
factures announced liy the census Imreau show manu-
factures of ])ipes, cigarette and cigar holders were
valued at jfD,7(i4.S1(; and matches at $23,{)40,0r)4.

V. D. Saunders, l*hila<lel])hia sales manager, and
Flank Ci-essman, of the Mazei-Cressman Cigar Com-
])any, were on the list of visitors here last week. The
gentlemen from the (jfuaker (*ity were well impressed
with Dvnaniic Detroit and wei'e overwhelmed with the
volume of business the Mazer-l^'essman i)roducts en-
iov in this vicinitv. Tliev report the sal© of **Manuer'
cigars to be gi'owing I'apidly in eastern points.

^liss lieulah (Justin, assistant office manager of
the Ceiitial Cigar ( '(nnpanv, has returned from a three
months vacation trip to I-os Angeles. San Francisco
and llollvwotHl. ^lisB Beulah savs she had a wonder-
ful time and enjoyed all the sights, but »h« didn't got
the bug to bo a movie star.

Steve Ogden, representing Alfred Dunhill, manu-
facturer of the famous ''Dunliill Pipes.'' London, Eng-
land, and Xew York City, called on the leading pipe
dealers here last week.

Eli Witt of the Ilavatampa Cigar Company,
Tampa, Fla., manufacturer of the famous *'Hav-A-
Tampa" cigar, has been rusticating in our midst for
the past ten days. Mr. and Mrs. Witt, accompanied
hy their two police dogs and chauffeur are touring the
country in his speedy Marmon, after spending the
summer at Saranac ' Lake, N. Y. :Mr. Witt is al-
ways on the jump and visits all sections of the coun-
try at various periods of the year, meeting the trade.
About three and a half years ago, he began tne manu-
facture of **Hav-A-Tampa" cigars, and today he em-
])loys thousands of workers and operates one of the
largest plants in Tampa. Mr. AVitt also owns several
large jobbing houses and a dozen or more retail stands
and stores in the different cities of the Scmth. **Hay-
A-Tampa" cigars, have grown by leaps and bounds in
every section of the country where it has been placed
on tiie market. Mr. AVitt is very optimistic over the
future of the cigar business, saying it w^as never better.

A. B. Adair, general manager of the Chicago
lnanch of the General Cigar Company, paid a visit to
Fred Child, Detroit branch manager, last week. ^Ir.
Adair was entertained at the Aviation Country (1ub
by Fred and Bert Johnson. A golf game was indulged
in but at this time it is impossible to figure out who
carricul awav the honors, as T am infonned each one
kept his own score, so as to be sure who was the win-
ner, as the losing man had to stand for all the treats.

Jim Pace, the '*Blackstone'^ ace, of Waitt & Bond,
Incoi*])orated, is rusticating in our midst and doing
some very effective work on the famous *'Blackstone"
cigar, through the sales organization of the Charles F.
Becker Company, local distriVmtors for the W^aitt &
Bond product. Jim has just returned from a trip
through the State where he reports the * ' Blackstone "
cigar to be repeating in sale and growing in popular
demand in all sections of the State.

Sam Adler, of E. Popper & Company, manufac-
turers of "Popper's Ace^" ** Popper's Eight-Center"
and **Ottina" cigars, has boon with us for the past
two wrecks, w^orking with the sales staff of Howes-
Shoemaker Ccmipany. The call for the Popper prod-
ucts on this market is growing daily and all of the

(Continued on Page IG.)

October 15, 1924

THE TOBACCO WORLD

44th year

11

News From Congress

_ 'AND

FtDERAL

Departments

. New Bill Drafted to Provide for Readjustment of Postal

Salaries

A bill to provide for a readjustment of salaries
in the postal service, in which are included recommen-
dations for new rates for parcel post matter, registry,
insurance and other services, has been drafted by the
Post Office Department and sent to President Coolidge
and the post office conmiittees of the House and Sen-
ate. Enactment of the measure will be urged during
the coming session of Congress.

Third-class matter weighing over eight ounces
w^ould be classified with parcel post matter under the
department's recommendations. Parcels weighing
four ounces or less would be carried, as at present, at
the rate of one cent per ounce, regardless of destina-
tion ; parcels in excess of four ounces, however, w^ould
be given zone treatment, and packages between four
and eight ounces would carry a rate of five cents for
delivery locally or in the first or second zones, with
increases running up to twelve cents in the eighth
zone.

Parcel post matter weighing in excess of eight
ounces would be charged for at pound rates, the
charges ranging from ten cents for Ihe first pound and
one cent for each additional two y^ounds for local de-
livery to sixteen cents for the first pound and eleven
cents for each additional pound for delivery in the
eighth zone. The charge for insurance on such par-
cels w^ould be increased to five cents for insurance not
exceeding $5 and seven cents for insurance in excess
of that sum, with an additional charge of one cent
w^here a receipt was demanded by the sender. The
charge for collect-on-deliven^ service would be twelve
cents for not exceeding $10 and fifteen cents for col-
lections between $10 and $50.

The fee for registration of mail matter would be
made twelve cents, with an additional charge of one
•cent for a returned receipt. The special delivery
charge would be increased to fifteen cents on matter
weighing between two and ten pounds and twenty
(^nts for matter weighing over ten pounds. The scale
of money order fees would be revised upw^ard, the
rates ranging from five cents for orders not exceeding
$2.50 to twenty-five cents for orders for between $75
and $100.

Co-ops to Stttdf English Markets

Melhods by which additional market outlets for
American tobacco can be secured abroad are being
studied by the TobacMJo Growers' Co-operative Asso-
ciation, Raleigh, N. C, and efforts will be made to
overcome the prejudice in England, to trading with
Am^pean co-operative organizations. The North Car-

From ouff IVashimotow Bureau 62ZAlbee Building

olina Association recently sent a delegation to Eu-
rope for the purpose of looking over the field and de-
termining what steps should be taken whereby
American tobacco can gain a foothold in the European
market in a way that will be advantageous to the co-
operatives.

Four reconounendations have been made by these
representatives, according to advices received by the
Department of Agriculture:

1. That the association arrange for representation
abroad. If it is not possible to obtain exclusive rep-
resentation from an established firm, that a new sell-
ing organization be created.

2. That the sales department of the association
be given authority to carry a reasonable stock of to-
bacco at the various strategic marketing points in
Great Britain and Continental Europe.

3. That a trade-mark be adopted, registered and
placed on all packages of leaf tobacco by the associa-
tion.

4. That a competent man be designated to keep
in dose touch ^\^th the foreign situation, including
representatives of purchasers who visit this country
and to extend to them such courtesies as will further
the best interests of the association in the matter of
the development of foreign markets.

The association, through its board of directors,
lias decided to close its books against new members
for the handling of tobacco of the 1924 crop on the
dates that it begins receiving tobacco in the various
districts. The reason for this, it is explained, is the de-
sire to hold expenses to a minimum. An organization
has been set up for handling as economically as pos-
sible the amount of tobacco covered by the contracts
already held by the association. To undertake to han-
dle a larger amount w^ould throw the marketing ma-
chinery out of balance and thus increase the per pound
expense. New members, however, will be received
throughout the coming year for the crops to be pro-
duced in 1^ and 1926.

Treasury Department to Make No Chang^e in WT^^od of
Appraising Imports at Present
No changes wall be made, for a period of several
months at least, in the method of appraising imports
by sample, recently adopted by the Treasury Depart-
ment. This opinion was expressed following a con-
ference at the Treasury Department at which a num-
ber of importers protested against the method now
used. The department will await an opinion by the
Court of Customs Appeals, however, before taking ac-
tion in the matter.

{Co«#i^^#» Page 12)

12

44th year

THE TOBACCO WORLD

October 15, 1924

News from Congress

(Continued from Page 11)

Importers protested to the department that the
new procedure of appraising imports by sample would
mean loss of time and money to them. Port officials,
however, took the stand that the importers would be
put to no more inconvenience than they have been un-
der the former appraisement procedure. On the other
hand, it was declared, the adoption of the sampling
method would safeguard the Government against pos-
sible loss of tariff revenues. A test case will be
brought before the Customs Court for the purpose of
settling the question.

Sealed Packages Not to Be Received as Fourth-Class Un-
less Regulations Are Strictly Complied With

Because of a flood of sealed packages deposited
in the mails for transmission as merchandise at the
fourth-class rate, the Post Office Department has is-
sued instructions warning postmasters to accept such
parcels only when the postal regulations are fully com-
piled with.

Under the postal regulations, as amended some
time ago, sealed packages of merchandise may be sent
by mail at the fourth-class rate if labeled in printing
to show tlie nature of the contents, as, for example,
** Merchandise — fourtli-class mail," together with the
name and address of the sender and the inscription,
*' Postmaster: this parcel may be opened for postal in-
spection if necessary."

It is pointed out that the above must be printed,
and postmasters have been instructed to assess the
first-class rate of postage upon all parcels on w^hich
tlie required inscriptions are written or stamped.
Where such parcels are detected upon being deposited
in the mails they are to be refused unless postage is
prepaid at the first-class rate.

It is the purpose of the department to confine the
privilege of sealing parcel post matter to business
concerns doing a mail order business as part or all
of their operations.

Parcel Post fikpofts R^tch $2,000,000 Each Month
The first survey ever made of parcel post exports
indicates that approximately two million dollars* worth
of American goods are being shipped abroad in this
manner each month. For some time there has been
a demand for figures showing the extent of this busi-
ness, as a result of which the Department of Commerce
and the Post Office Department have completed ar-
rangements wherel^ tbey will be c^^iiad reip^i^ly
hereafter.

It is pointed ottt by offldals of tte Department of
Commerce, in making public the results of the survey,
that these figures do not show the total exports by
parcel post because they do not include shipments
%^alued at less than $25, of which it is estimated there
are at least $500,000 each month. This class of par-
cel post business is so great that the cost of compil-
ing the figures would l>e excessive and out of propor-
tion to the value of the data collected.

Because it costs no more to export a shipment
by parcel post than it does to send the same goods to
some points in our own country, this class of busi-
ness has grown steadily in the last few years. **Our

main street manufacturers in inland towns, many of
whom have never seen salt water, are sending goods
abroad as nonchalantly and as expertly as their sup-
posedly better informed rivals with every seaboard
facility," said Dr. Julius Klein, director of the bu-
reau of foreign and domestic commerce, in comment-
ing upon the figures, '*and even as efficiently as some
of the branches of so-called * super-exporters ' of for-
eign lands located in American ports, who are sup-
posed to have inherited sales instincts from previous
generations."

Department of Commerce Issues Bulletin to Help Retailers
Methods whereby tobacconists and other mer-
diants may inaugurate budgets through which they
will at all times have available the basic facts concern-
ing their business are discussed in a bulletin on ** Bud-
getary Control in Retail Store Management" just is-
sued by the domestic commerce division of the Depart-
ment of Commerce.

Lack of knowledge as to the margin between cost
of merchandise and overhead, on the one hand, and
selling price, on the other, is the rock, officials of the
division declare, upon which are wrecked most of the
businesses which founder. Poor management is more
often conducive to failure than lack of sufficient work-
ing capital, poor location or any of the other reasons
usually given for bankruptcy, and often an adequate
budget system, consistently followed, would result in
success instead of failure.

Budgetaiy control, it is explained, is fundamen-
tally an economic analysis and not mere routine pro-
cedure. The bulletin discusses the purposes of such
control, pointing out that it serves to coordinate the
activities of a business and centralizes executive con-
trol. Methods for analyzing the possible business for
a given future period are outlined, which can be
adopted by any merchant anywhere.

Location as a factor in the success of the retail
venture is discused in a bulletin on ** Retail Store Lo-
cation," the second of a series to be issued by the
domestic commerce division of the Department of Com-
merce dealing with retailers ' problems. The choice of
the right city, the right section, the right side of the
street and the right type of building are as important
to success, it is pointed out, as sample capital and
sound management.

* ' Each year sees the opening of a large number of
retail enterprises, many of which are not economically
justified and owe their beginning almost solely to the
small capital required to launch a retail store," the
bulletin declares. "Proper store location is one of the
most vital problems of retailing. Upon its solution de-
I)ends in a large part the success of the venture. This
I)r()blem and its analvsis deser\'e the most careful
thought of the merchant, whether he is starting a new
enterprise or selecting a new site for a going busi-
ness."

**The wrongf site mar be as instrtinttental in failure
as the choice of the wrong city. The logical site is that
one which offers the best opportunity to sell goods
where people naturally come to trade, either because of
convenience or because of habit.**

Copies of the bulletin, which will be of TSltie to to-
bacconists seeking store locations, may be obtained
from the domestic commerce division, Department of
Commerce, Washington, D. C.

October 15, 1924

Say You Saw It in The Tobacco World

44th year

15

MELACHRINO cigarettes
are made from the
choicest and most carefully
selected Turkish tobaccos
grown^ and because of their
superb and unchanging
quality^ they have had no
rival for forty-three years*

ORIGINAL

MEIACHRINO

"The One Cigarette Sold the World Over"

BUYERS' GUIDE

CIGAR CASES

SUPPLIES

THE LOUDON CIGAR CASE

Incre^w your turnover with perfect 1 00 < t dispUy and
cut the cost of lelling and serving agar* in half by
handling cigar* the modern way— the LOUDON
way. Ask your cigar jobber or write ut for com-
plete descriptive folder "At La*i a Real Ggar Case."

Loudon Mfg. Co. Grand Rapids, Mich.

PAPER BAGS.

Weatherproof Paper Bags will protect your Scrap
and Fine Cut Tobacco and keep it fresh sod
sweet.

EzduslTe Manufacturers of Bags for this Indus-
try for the past twenty-five years. Write for
Samples.

THE WESTERN PAPER GOODS CO.,
Third and Lock Streets, Cincinnati, Ohio.

CIGAR BOXES

ipC^^^PSc^

«97-64l KIMT irVST.
Mmmr voisst.

F. BRECHTS SONS

CIGAR BOXES

109 N. Orianna Street
PHILADELPHIA, PA.

Monroe Jarrctt Sons
WOODEN CIGAR BOXES
TRADE JARSO MARK

Randolph and Jefferson Streets
Philadelphia, Pa.

, NATIONAL FACTORY NUMBER SUGGESTED

Chester G. Myers, Lesdiey-M^ew Cigar Box Com-
pany, York, Pa., addressed the meeting of ^ York
County Cigar Manufacturers' Association on Monday
night, and suggested the association pass a resolution
favoring an amendment to the internal revenue laws
permitting a cigar manufacturer operating more than
on# factory to have one national number, instead of a
sei)arate number for each branch factory. The York
County cigar manufacturers spoke favorably of the
suggestion and adopted a resolution to that effect.

Having only one number will still ^b ^e Qm-
ernment the same protection in tracing any wrong-
doing, and at the same time will prove advantageous
to the cigar manufacturer. This will permit him to
move boxes from one factory to another, in case of
shortage, and will also facilitate the delivery of boxes
to other factories in cases where one factory has dis-
continued entirely, or the making of a certain size has
been transferred to another branch.

It is understood that the Revenue Department is
not adverse to the consideration of such an amendment
to its laws.

[RREC-IJLAR PAGINATION

16

44th year

THE TOBACCO WORLD

October 15, 1924

Detroit News

(Continued from Page 10)

above-mentioned brands are enjoying a very healthy
sale. The Popper products are national brands and
are in popular demand in all sections of the country.

The AVatkins Cigar Stores Company has installed
a radio department in their Majestic Building store.
This department will be run separate from the cigar
department and will be known as the Watkins Radio
Shop. The At water-Kent line of sets and speakers
will be featured and everything appertaining to radio
will be on sale.

Bernard Schwartz, president of the Bernard
Schwartz Cigar Corporation, and Norman Schwartz,
sales manager, have returned from a trip to New York
( ity, where they have been looking over the Water
Street market. ^Ir. Schwartz reports he is highly
pleased with the sales on **R. G. Dun" cigars, and
that he is getting very encouraging reports from all
sections on the rapid progress of his brand.

Charles Gauss, one of Detroit's leading jobbers,
has returned from New York City, where he has been
on a business trip for the past ten days.

Willis Audruss, sales manager of the Congress
Cigar Company, Philadelphia, Pa., manufacturers of
the famous '*La Palina'' cigars, visited Detroit last
week. Willis made the rounds of the do^\^ltown trade
looking over conditions and shaking hands with his
old friends. Willis reports the sale on **La Palina'*
cigars to be increasing in all sections of the country'.
JjQQ & Cady, Incorporated, Michigan distributors of
the **La Palina" cigar report a very healthy business
on the brand, which is also the leading seliejp ^4Us
vicinity.

Ruben M. EDiis, presiSent of the Philip Morns &
Company, Limited, was ^\^th us for a few days last
week looking over conditions regarding hia aompany's
products in this territory.

Two armed men entered the dttlg store of Clatl^s
AYing, at Fort and Twentieth Streets, earlv Sundav
(September 28th) and robbed the store safe of $600
after locking Wing and his clerk, Charles Lewis, in a
rear room. P^rom Mr. Wing the robbers took a dia-
mond ring valued at $750, and a small amount of cash
w^as taken from the cash register. The money taken
from the safe was the property of the United States
postal sub-station in the building.

J. W. Pierce, proprietor of a drag store at 001
Grati(^ Ai^enue, and two clerks were forced to lie on
the floor of the store early today (September 30th)
while two men armed with revolvers, rifled the safe
of $1000 .and took a ring valued at $500 from Mr.
Pierce.

Vincent Planeo, of Ruy Suarez & Company, man-
ufacturers «€ fflt well-known brand of ** Planeo"
nuality cigars, Was in our midst last week. Balph
Damon. Michisran representative of "Planeo'* cigars,
made the rounds of the trade w^th Vincent, showing
Mm all the high spots and places where ** Planeo"
dgars are on (wrie.

Val G. Keoarh, westem representative for the Pre-
ferred Havana Tobacco Company, made the rounds of
the trade here last week. Val reports business as be-
ll^ VOTV prood and that *'Henr\^ The Fourth*' cigars
are repeating wonderfully well in all sections, Vftl
seemed to be well pleased with the progress his brands

are making on this market. James Seraph & Com-
pany, local distributors of ''Henry The Fourth" ci-
gars, is doing very fine on this brand, and is getting a
veiT fine distribution and many repeat orders in all
parts of the city.

Alfred Black, of William Black & Company, New
York, N. Y., manufacturers of humidors, cigarette
boxes and novelties, called on the trade here last week
with his holiday line of samples.

The Central Cigar Company has discontinued the
cigar business in their store located at Broadway and
Gratiot Avenue. The store has been remodeled and
an up-to-date radio shop has been installed. The
new store will be known as the C. & C. Radio Stoi-es
(\)mpany, and will be run as the separate department
from their cigar business. The officers of the new
company will be the same as the parent company.

I met Joe Banker (M. Sacks & Company) on the
street the other day and he was all smiles. You all
know Joe, he's the official booster of ''Armas del
Casa," "the cigar that pleases." While sojourning
in Dynamic Detroit, Joe makes his headquarters at
Bert Johnson *s emporium, who has the agency for the
"Armas del C^asa'^ brand, which is one of his feature
lines. Upon investigation T found out the cause of
Joe's smiles. The order for holiday packings from his
agency was away up in the six figure column, which is
some cigars. Now, isn't that enough to make a trav-
eling man smile? You ask Joe, he knows.

Mr. A. Meadows has purchased the cigar stand
in the Owen Building, 250 West Lafayette Boulevard,
from L. J. Rhode.

Hi Hammer, of Corral, AVodiska y Ca., Tampa,
Fla., manufacturers of the ^vell-kno^^^l and fast-
selling brand "Bering," was with us for a few days
last week. Hi says he is enjoying fine business and
has booked some nice business for the holiday season.

W. W. Tucker, Dime Bank Building cigarist, had
to dig down in his jeans last week for an added ex-
])ense not included in this year's budget. Fire was
discovered on Friday, October 3d in the clothes closet,
where hung the smokina: jackets of the Big Boss and
his retinue of clerks. The damage was estimated at
$150. While the tailors are busy making selections of
the latest Scotch plaids for new garments, the boss and
his gang are serving the trade clad in pajama jackets.

The news of the general strike of cigarmakers in
Tampa, is received with regret by the Detroit retailers
and clubs. Stocks of Tampa-made cigars are dimin-
ishing rapidly and our dealers are alarmed over the
situation.

Verv truly vours,

"TTtiA^ o4/Ujt^^^^^

STATEMENT OF THE OWNERSHIP, MANAGEMENT. ETC., OF "THE

TOBACCO WORLD," PUBLISHED SEMI-MONTHLY

AT PHILADELPHIA.

Required ^ ^m Postal Laws and Regulations.

By the Act of August 24. 1912.

Name of E4ftor— Hobart B. Hankins, 236 Chestnut ttb l^lfc» Rs»

M'lnaging Editor — None.

Bjsiness Manager— Gerald V, Hankins, 236 Chestnut St., Phlla., Pa.
Publisher— Tobacco World Corporation, 236 Chestnut St., Phila.. Pa.
Ownrm J The Tobacco World Corp., 236 Chestnut St., Phila., Pa.
J^""' jHobart B. Hankins, 236 Chestnut St., Phila., Pa.
Known bondholders, mortgagees and other security holders, holding
one per cent, or more of total amount of bonds, mortgages, or other securi-
ties: NoiM,

mm^ GERALD B. HANKINS.
Sworn to and subscribed befoi* Wt
this 1st day of Uctnher. 1924.

CHARLES H. ALLEN,
(S^ Notary Publte.

Mf ^mmisston expires March 1(\ 1927.

October 15, 1924

Say You Saw It tn The Tobacco Wobi^d

44th year

17

AMERICAN BANDER COMPANY GETS DECISION

On Tuesdav of last week Justice Henrv W. God-
daj-d of the United States District Court, handed down
his decision in the suit of the International Banding
Machine Company against the American Bander Com-
pany, which was started almost three years ago and
tried last April.

Justice (foddard in Ms decision declared the ma-
chine of the American Bander Company in no wise in-
fringed the International Company's machine and dis-
missed the bill of complaint, charging the costs of the
trial to the plaint iif. He also declared that several
patent claims which had been granted the International
Banding Machine Company were invalid.

Mr. Charles Neave and Mr. Merrell CTaA, of
Fish, Kichardson & Xeave, were counsel for the de-
fense and Mr. John L. L«otsch I'epresented tbe plaiu-
tiff. ,

This deasion \n of the uttnost iiiterest and impor-
tance to the entire cigar industry, since Justice (iod-
dard has legally established the fact that the American
BttJUder does uot infringe any existing machiiie.

, , As to the eflRciency of the machines, which have
been built bv the American ^lachine & Foundrv Com-
pany, these have already been given severe tests in
actual cigar factory operation and proved their merit
tinder all conditions. They are simple to operate and
easily kept in condition. It is practically impossible,
except delilK»rately, to break cigars ou them, and
through an ingenious patented devi(», the machine does
not let go of a band unless there is a cigar in ])osition
to be l^ndecL

SIG MAYER BUSY , .

Sig Mayer reports his factory is very busy at the
present time and he will open another factory in the
very ^^ future to enable him to keep up w^tli orders.

"MADAME BUTTERFLY" DOING WELL , |

Geo. Zifferblatt & Company reports business good •
and holiday orders are coming in in fine shape for
'* Madame Butterflv.''

VI «

TAMPA CIGARMAKERS STRIKE

According to last reports, efforts of tJie manufac-
turers to come to a satisfactory agreement with the
strikers have been unsuccessful.*

^OOK l^ \t)UR BRANDS
WITH NEW TRADE

BY PACKING YOUR CIGARS
IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor Cigar Box Co,

WINDSOR

PENNi%

18

44tli year

Say You Saw It in The Tobacco World

October 15, 1924

October 15, 1924

The Advantages of
the Model L

Scrap Bunch Machine

l« Straight or shaped work, equally
well done.

2. Makes right or left hand bunches
perfectly.

3. Uniform size and weight of
bunches assured.

4. A very substantial saving in labor
costs.

5. It will work large size or mixed
CUT scrap of unequal sizes.

6. Handles perfectly shredded or
thrashed scrap.

7. A long, even rolling for better
smoking qualities.

8. Damp or dry tobacco handled with
equally good results.

9. Low cost of upkeep: does not easily
get out of order.

IM The easily ad[justable weighing
scale meets all requirements as to
changes in sizes and weather con-
ditions.

II. Fluffy filler because the tobacco is
lifted from a hopper — a decided
improvement over the gravity
method of feeding.

Price $750 complete

£o>tk fiCfitfy, NMmrtt, N. J.

The ^ ^ Cigar

You can make it at a Profit

The solution lies in the use of
labor saving machinery such
as the Model L Universal Scrap
Bunch Machine.

For example: Manufacturers today are
paying anywhere from $2.50 to $3.50
per thousand for bunch making, either
straight hand work or using small hand
devices. Figuring on this basis, the Model
L Scrap Bunch Machine will show up
about as follows:

Cett per M
Present hand method - - - $2.50
Model L Machine method - - .90

Net saving - - $1.60

This net saving represents the difference
between turning out a 5c cigar profit-
ably and breaking even or in many cases
turning it out at a loss.

Model L Machines will produce from
450 to 500 uniform bunches per hour,
either straight or shaped work, right or
left hand bunches.

Universal Tobacco Machine Co.

116 West 32nd Street, New York

Actorjr; Nmwurik, N. J.

THE TOBACCO WORLD

44th year

19

Business Building

By a Trained Business Nam M

ADVERTJSiSR

WRITTEN ESPECIALLY FOR THE TUBACCO WORLD BTA-tR

Ms^a^^^a

25k*

OU are in trouble! You are fed up, loaded
down and overwhelmed with a thousand varie-
ties of annoyances, woes, apprehensions, and
calamities.

If any friend would sympathetically listen you
could talk from sun-up to dark recounting vour sor-
rows, meanwhile weeping great, roaring torrents of
blistering tears.

Cheer up, my sorrowing friend, for the sun is shin-
ing. And I will offer you a remedv and tell vou how^
to lessen your troubles, yea, even more than half.

A university researcher, after investigating a hun-
dred merchants on this subject, found that thev all had
troubles, even as you possess them— manv of them
more so.

But when he came to carefully analvze their trou-
bles he found that 60 per cent.— more than half of
them— were caused by carelessness, indifference, pro-
crastination—and were therefore avoidable.

This is a world of trouble, as we read in the good
book, and man is bom to trouble. It will come to us,
and we've gotta take it. But more than half of it is
caused by our own carelessness, laziness or stupiditv.
If we will take **the stitch in time" it will save niiie
troubles, some of them bis: ones. If we \vill *'do it
now'* we will tin-can a host of troubles that threaten.
If we will 'Svatch the little thinsrs'' we will save many
biff losses. Therefore, instead of handing ourselves
self-pitv let us ^et busy, g%i wkcy a^ troubles will
seek ©yier places.

C!3 C53 C$J

A wo^ fo t!i^ dissatisfied ones : fon fell mqtiirers
tfint*' business is fine,'' and you smile gleefuUv as you
say it. But I've put my X-ray on your thinken% and
I know your business ain't what it 'should be and that
Tou are about as happy as an old maid avIio can't lasso
a mate. Your bold front don't fool an oldbirdlike i^.
Let's reason together; it may help you.

To begin with, the fault is in you, for oT^fr man's
business is what he makes it. Either your location is
%\jong, or your goods are wrong, or your pri<^p toa
M^t or your store management ineffective.

Is it your location! If so, w^hy not hunt aTOOTid
and find a better one; w take on other lines. The
Jtrictlv specialtv store is disappearing, and it is now
in order to handle anvthinsr you can which will pay yon
a profit. Do you handle the kind of sroods your people
want? Are your prices right? And lastly,' what about
your store methods?

If your store manairomont m laokin<r, then read
carofullv this Business Bnildinir Department. Yon
will receive so manv valuable hints and suggestions
that you will begin to improve — and when you start im-
provinor no one can predict how high you will climb.
Oo to it with the bit in vour teeth.

Reputation is a w^onderful thing when you come to
think about it. Every merchant prince, and every ci-
gar dealer with a dinkey little store, who w^ants to be
a merchant prince, values his reputation above the
costly diamonds he wears in his necktie.

And he 's •right !

Your reputation is w^orth as much to you as a
manufacturer's reputation is to him — and some manu-
facturers value their reputation at a million berries,
and then some.

There's my friend, Jimson; he's working thirty
hours a day, building a reputation for quality and de-
pendableness. He has ideas and believes in stunts,
does Jimson. The other day he took a nickelodian ci-
gar and a twenty-five cent aristocrat, changed the
wrappers, changed the boxes and gave 'em to a friend
to tell him which was best.

The man smoked both, and, by jocko, he told 'em
wrong.

This gave Jimson the chance to read him an hour's
lecture on the \Wsdom of dealing with a quality dealer
who has a reputation, because at the last analysis, a
customer is at the mercy of his dealer as to w'hether
he gets a square deal in buying cigars.

If you will pass the above through a roller you
^vill squeeze out a moral, reading; ''Build up a reputa-
tion for dependableness and for being a qualitv man."
It pays.

^ ^ #

1%e fTnrrersity of PennsylvlWfa, '^Mi d^rotes a
large part of its energies to teaching practical busi-
ness knowletlge, was recently swamped, literally inun-
dated, with applications for scholarship. It wa«
obliged to turn down hundreds.

And what is education! And its object!

It says that its chief object is to produce an open
niijid towards things and an eager desire to absorb
I hem.

In short, to be intensely interested. To b« ttind-
luDigiT'. To l>e eage rto learn.

And then, to attain success, Initiative is absolutely
necessary. And what is Initiative!

Initiative is putting to use the knowledge ^ o1^
lam. You get it, I know.

IM me urge you to be mind-hungn^ for business
knowledge. Hunt for it. Reach out for it. Search
eagerly among the husks and chaff of drv words for
the Uttk luscious nut 0I valuable truth.* And then
chensh it. Set it working for you. Incorporate tt
in your business.

Thus you will hold your own, and grow, and de-
velop. And nature, which ardently loves the man who
grow!^ will smile benignly upoi/vou, and will send
around the Old Man Opportunity, to open the gate of

(Continued on Pc^e SO)

20

44th year

Say Ton Saw It in The Tobacco World

October 15, 1924

HAND MADE^

EVERY MAN'S SMOKE'
BAYUK CIGARS, INC.

PHILADELPHIA. PA.

New York, 119 Lafayette Street
Phone Franklin 5620. 5621. 5622

MAKERS OFt

Philadelphia Hand Made
Havana Ribbon

(Ripe Domeatic Filler— Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

Aembere of tbe fnduetris ate cocdfalli? invited wben in
pbilabelpbia to mafie tbe otScee ot

Zbc (Tobacco Wiorl&

tbeir beabauarterB, anb to make U0e ot our eervicee
in anie anb all wa^e, f ot conterencee a prit^ate ofllce
will be placeb at tbeir biaposaL it beeireb. Vemember
tbe abbre00» 236 Cbeetnut Street* pbilabelpbia. pa.

Uclepbone. lombarb 17M

TOBACCO PIPE PLANTS SOLD

The American Wood Turning Company, Incor-
porated, has purchased through the Ladner Realty
Company from L. Nax, Incorporated, the smoking pipe
factories at 144-46 Noble Street and 446-48-50 New-
market Street, with the adjoining rears and factories
on Hancock Street and Crooked Alley.

The factories have been established more than
seventy-five years. The controlling interest in this
firm is held by William Demuth & Company, New York
City, and the sale was negotiated on behalf of the
company.

TOBACCO PRODUCTS TO RSMi€E CAPITAL

STOCK

The Tobacco Products Corporation has officially
notified the New York Stock Exchange of a proposerl
reduction in the authorized issue of capital stock by
$7,845,^0 preferred st*^

Business Building

(Continued from Page 19)

the garden of Prosperity and of ever-increasing
growth.

All the above is official. It was whispered to me in
a dream and I was commanded to pass this encourag-
ing message on to you.

^^^k^m ^bO^H S^^MB

Cj3 CS3 Cj3

Human nature is a queer bird, and a highbrow
asserted that '*no one is able to sound the depths of its
inconsistencies.'^

Why is it that modest woman is a close second to
Mother Eve in the scantiness of her apparel, and yet,
man, the lord of creation, must wear on torrid days a
stifling coat and a starched and heat-holding collar?

Why does a man give his wood-pile the absent
treatment and work ten times as hard playing golf!

Why do men, who never thought of drinking when
the country was **wet," now indulge in shamefaced
pleasure when the law is trying to make it dry as
Sahara!

All this makes me wonder why some of you brainy
tobacco folk don't take advantage of this strange and
cantankerous trait of human nature to double the
wliole tobacco business. It's easy and so simple that I
wonder you never thought of it.

All you have to do is to have an iron-clad law
passed making it a high crime and misdemeanor for
anyone to chew, smoke, have in possession ^or transport
tobacco in any shape or form.

It is safe to sav that everv man and %voman Would
become an inveterate smoker, the tobacco business
wfjuld double forthwith, and every mother's son of you
dealers would become sinfully rich.

ROSEBRO JOINS REES-MITCHELL COMPANY
Tt has been announced that W. W. Rosebro, bet-
ter knowm as **Doc," has become affiliated with the
(R^es-Mitchell Cigar Company, of Greensboro, N. C,
and will in the future \vork for their new brand, ** Sun-
beam Squares.'* Austin Nichols & Company, of New
York City, have been appointed distributors for the
United States for this brand and a fine three-story
factors' has been leased in Greensboro in order to take
care of the anticipated demand.

FOURTH STREET SMOKE SHOP SOLD
Sam Kasnetzkey has purchased the building and
retail cigar business at corner of Fourth and Sansom
Streets. The cigar stand ^vas formerly occupied by
Samson Suer, who expects to enter a different field.

After all
nothing satisfies like*
a good cigar

October 15, 1924

THE TOBACCO WORLD

44th year

21

CIGARS MAY FIGURE IN YORK CAMPAIGN

Cigars may cut a big figure in the York County
political campaign this fall, but not in the way they
usually figure.

It is a well-known fact that York County manufac-
tures a large percentage of the nickel cigars that are
produced in this country and the manufacturers and
the cigarmakers want protection against the invasion
of the Philippine and Porto Rican products.

Cigars imported from the island possession sell
^cheaper than home-made products. That would please
the great mass of smokers. On the other hand, home
industry would have a hard struggle to exist if forced
to meet prices of cigars manufactured by labor that re^
ceives wages on which few Americans could live. On
the other hand, there are so many persons deriving
their livelihood from the cigar industry in York County
that candidates will likely find a greater number of
voters favoring protection. The great number of
women who earn their living in the tobacco industry
have little or no concern about the price of cigars, and
there need be no guesswork about their stand.

In York County's political campaigns all the thrills
are shared by those pri\ileged to be present in star-
chamber sessions of political leaders, to which few are
admitted.

Newspapers Avoid Politics

The city's two new^spapers do not take a lively in-
terest in political affairs. They are content to dwell at
peace with each other. Both are prosperous and be-
lieve that fighting over politics merely increases com-
petition. Tliis condition naturally leads to a sluggish
political situation, because there is no medium for car-
rying the issues to the people.

Normally, in a Presidential year York County out-
side the city might be expected to turn in a Demoeratio
majority. However, this year there is a prospect that
the campaign will be livened up sufficiently to make the
result doubtful.

MILLIONS HAVE BEEN SAVED PUBLIC THROUGH
REDUCTION OF FREIGHT RATES

Nearly a billion dollars in freight charges have
been saved to the public as a result of reductions in
freight rates ordered by the Interstate Commerce Com-
mission since 1921, according to S. T. Bledsoe, general
counsel of the Atchison, Topeka & Santa Fe Railroad.
Presenting testimony before the Senate Interstate
Commerce Committee, in favor of the retention of Sec-
tion 15a of the transportation act, Mr. Bledsoe declared
that the 10 per cent, reduction in rates on general com-
modities, ordered by the commission in May, 1922, fol-
lowing a reduction in livestock rates in January of that
vear, had saved the public $336,303,000 in 1922 and
$657,563,790 last year.

This action by the commission, he pointed out,
shows that there is no *' guarantee" that the railroads
shall make any fixed percentage of profit under Sec-
tion 15a. It is not a guaranty of return, but a limita-
tion upon the earnings of the more prosperous car-
riers, he said.

FIVE HUNDRED AND TWENTY THREE VESSELS
ENTERED PHILIPPINE PORTS

A total of 523 vessels of different nationalities
entered the five ports of the Philippines during the first
six months. The total cargo discharged was 1,871,184
tons, and the American vessels have had the lion's
share.

INCREASE IN FREIGHT RATES ON CIGARS FROM

FLORIDA KILLED

With the approach of the hearing before the In-
terstate Commerce Commission upon the petition filed
by the Traffic Department of the T. M. A. against the
new schedule, providing for increased rates on cigars
shipped from Florida, the carriers have withdrawn
their new schedule and restored the old rates.

In fact, the increased rates which were to become
effective in August never materialized. For, upon a pe-
tition filed on July 3d by the T. M. A. with the Inter-
state Commerce Commission, the Commission promptly
suspended the new rates pending a final hearing, w^hich
was to be held in Washington on September 29th, re-
sulting finally in the withdraw^al of the new rates and
the consequent cancellation of the hearing.

The cigar manufacturers of Florida have had
through rates to this western territory for a great
many years, but owing to a disagreement between the
western and southern carriers as to the basis of divid-
ing such through rates, they felt it advisable to elimi-
nate the territory south of River Junction and Jack-
sonville from participation in through rates and this
would have the effect of making this traffic pay the
present rate from either Jacksonville or River Junc-
tion and in addition the local rate from point of origin
which w^ould result in a very substantial increase.

The Traffic Department of the T. M. A. was fully
prepared to present this case to the Interstate Com-
merce Commission but it is evident that the southern
railroads feared the result of the Commission's action
in prescribing the divisions of the present rates and
have, therefore, withdrawn their proposed advances.

LIVE NOTES FROM THE PHILIPPINES

American Merchants in the Islands Aver Philippine
Island Trade Has Been Improving

The manager of the Pacific Conmiercial Company
and the head of Erlanger & Galinger agree in their
opinions that the fundamental conditions in the Philip-
pines at present are better than during the last four
years. **The various staple crops of the islands are
now being produced on a larger scale than ever and
prices on the upgrade. Prosperity goes with better
crops, and this is exactly the condition of the islands
in general at present."

To Amend Philippine Tariff Law

The Department of Commerce and Coifflfltiiiica-
tions has recently submitted to the office of the Gov-
ernor-General a draft of an amendment to the present
tariff law of the Philippine Islands, compatible with
recent suggestions of General Mclntyre, of the Bureau
of Insular Affairs, Washington, D. C. The proposed
amendment will affect only tobacco, sugar and the
classifications of textiles containing silk.

Consolidation of Three Shipping Lines Serving Manila
The chairman of the shipping board vessels has
recently given out information to the effect that there
18 a plan under way to consolidate the Barber Steam-
ship Lines, the Tampa Interocean Steamship Company
and the Kerr Steamship Company.

Export of Philippine Cigars Decreases
During July the export of Philippme dgars to
the United States amounted to 14,609,684 units as
against 16,275,938 units for the corresponding month
of last vear.

22

44tli year

THE TOBACCO WORLD

October 15, 1924

Tobacco Merchants' Association
Registration Bureau, U"yo^ a5?

Schedule of Rates for Trade-Mark Services

Effective April 1. 1916.
Registration (see Note A), $5.00

Search (see Note B), 1.00

Transfer, 2.00

Duplicate Certifkate, 2.00

Note A— An allowance of $2 will be made to memberi of the Tobacco Mer
ihants' Association on each registration.

Note B— If a report on a search of a title necessitates the reporting of more
than ten (10) titles, but less than twenty-one (21), an additional charge of One
Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty
(20) titles, but less than thirty-one (31), an additional charge of Two Dollar*
($2.00) will be made and so an additional charge of One Dollar ($1.00) will be
made for every ten (10) additional titles necessarily reported.

REGISTRATIONS

KRAZY KAT:— 43,931. For cigars. September 20, f9^. % Itm
Bievenour, York, I'a.

FIDACS;— 43,932. For all tobacco products. September 23, 19^4.
Moehle Litho. Co., Brooklyn, X. Y. ,

TOM CARLISLE:— 43,933. For all tobacco prodiicts. September
23, 1924. Moehle Litho. Co., Brooklyn. X. Y.

GOODANUGLY:— 43,934. For cigars, cigarettes and tobacco. Sep-
tember 25, 1924. The Bucher & Bucher Co., Dayton, Ohio.

UNDERSLUNG:--43,935. For smoking pipes. September 25. 1924.
Kaufmann Bros. & Bondy, Xew York, X. Y.

EL DURANTE:— 43,936. For all tobacco products. September 5,
1924. M. E. Starlight, Xew York, X. Y.

EDOUARD BENE6:— 43,937. For all tobacco products. Septem-
ber 26, 1924. American Litho. Co., Xew York, N. Y.

KEY BOARD: — 43,939. For all tobacco products. October 1,
1924. American Litho. Co., Xew York. X. Y.

NEW ENGLAND BOOSTERS:— 43,940. For cigars. October 2,
1924. P. J. Russell, Dorchester, Mass.

MICELI BROS.:— 43,941. For cigars. October 1, 1924. Emanuel
-Miccli, Xew York, X. Y.

COMPACT:— 43,942. For tobacco and snuff. October 1, 1924. Geo.
\V. Helme Co., Xew York, X. Y.

CONCENTRATION:— 43,943. For cigars, cigarettes and tobacco.
October 2, 1924. Kraus & Co., Baltimore, Md.

TRANSFERS

LA FLOR DE S. RODRIGUEZ:— 6254 (Tobacco Leaf). For cigars.
Registered January 30, 1892. by S. Rodriguez, Xew York. X. Y.
Transferred to Salvador Rodriguez, Inc., Tampa, IHa., August 14,
1924.

G. B. MARTINI:— 32,644 (Trade-Mark Record). For cigars, ciga-
rettes and tobacco. March 14. 1907, by E. Kleiner & Co., Xew
York, X'. Y. Transferred to \V. \V. Rosebro, Greensboro, N. d
September 20. 1924. „ ««*

GALLAGHER'S TAMP.A.Kt:-4S,909 (Tobacco Merchants Asso-
ciation). Registered September 9, 1924. For cigars, cigarettes and
tobacco. Registered by H. E. Lupoid, Lancaster. Fa. Transferred
to John J. Gallagher, Lancaster, Pa., September 19, 1924

FACTS ABOUT TURKISH TOBACCO RfiGIE

The Regie Ottomane (Turkisli Tobacco Monopoly)
was established in Turkey in May, 1883, with a capitd
of four million poimdp sterling, of which one-half is
fully paid in.

The Turkish Government vested with tlie Regie all
privileges in all departments with respect to tobacco,
in the territory of the republic, chiefly:

1. To collect taxes on it;

2. Ferret out smuggling^^i

3. To give authorization to the cultivators;

4 To control and register all the cultivated fields;

5. To receive all the products of the har\*ests into
tk© Government warehouses,

!nb# amount of tobacco cultivated ill Turkev va*
ries yearly between thirty-five and forty millions of
kilos. The best products are those of the provinces of

Samsoun, Baffra, Smyrna and Trebizonde, which are
universally renowned and have an inimitable quality.

No other firm in Turkey but the Regie Ottomane
can manufacture tobaccos and cigarettes.

No other firm in Turkey but the Regie Ottomane
can export cut tobacco and tobacco made into ciga-
rettes.

By virtue of its agreement with the Turkish Gov-
ernment the Regie Ottomane is obliged to employ in
its manufacturing exclusively Turkish tobacco pro-
duced in Turkey, both for sale in the interior of the
country as well as for export.

Consequently, all the tobacco and cigarettes of
the Regie Ottomane sold abroad are pure and genuine
Turkish and are manufactured in the central plant of
the Regie at Constantinople.

The products of the R^gie in Turkey reach annu-
ally two and a half billion cigarettes arid two and a
half million kilos of tobacco, that Is, together five mil-
lion kilos.

The above data, which is authentic, is supplied by
the American representatives of the Turkish Regie,
the A. B. Newman Company of New York Citv.

HIRSCHHORtJ TO HEAD ROLL CALL

Fred Hirschhorn, of the General Cigar Company,
heads as volunteer Roll Call chairman a special to-
bacco group to enlist the maximum response through-
out the tobacco trade of New York City to the annual
Red Cross Roll Call, opening November 11, Armistice
Pay, for funds to maintain the organization's relief
work and public health program.

The tobacco group is one of the first seventy-five
groups fonned in accordance with the campaign plan
of committee organization of the city into various in-
dustrial, banking, mercantile and professional groups,
which will carry the Roll Call appeal into every branch
of industry. It is anticipated that by the opening of
the Roll Call more than 175 such groups will be funo-
tioning throughout the city, representing a total <d
some 1400 volunteer chairmen and committeemen.

Plans for comprehensive activity throughout the
group are already in operation under the leadership of
Sir. Hirschhorn, and he has set as his goal a 100 per
cent, enrollment with a Red Cross button on every
pc^rson in the tobacco trade.

Aid for the ex-service man and his d^^^igBtS con-
stitutes the major part of the Red Cross program in
New York. More than $89,400 was expended last year
m this work, which includes legal assistance, money
IcMttfl, and medical attention, and a total of 4500 cases
were handled. Other outstanding metropolitan activi-
ties are the disaster relief and the public health pro-
gram under whieli more than 600,000 surgical dress-
ing were supplied in tlie past twelve months to
sixteen local hospitals and wliich also covers nursing
»er\'ice, first aid, and work in liome hygiene and car©
of the sick.

BROTHERS ENGAGl© TO USTERi

On Saturday evening September 27, Mr. and Mrs.
^rles F. Althaus, of 1850 Franklin Street, Bronx,
N. Y., announced the engagement of their daughter
Anna to Victor Hchwarz, and of their daughter Marion
to Walter Schwarz, No dftte has been set jtor the w^

Ifr. Althans !i widely kncwn fft the d^r Industry
as the head of the cigar box firm of Nic AiOipji Qom
^ly, Incorporated. '*

CIGAR BOXES

Dependable service— Quality packages— to meet
any requirement in the Wooden Containers for
Cigars

A«Ji*. ^^^^^'^ P^c^ae« is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co
24 Vine St.,
DESHLER, OHIO.

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

J

OSCAR PASBACH, Prcs.

J.A.VOICC.Scev. SCtNL-MANACeit

-^:^ LITHOGRAPHING CO. inc.

H^T IlTHO@B^il,PM 911,3

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGAR LABELS -CIGAR BANDS

Hey wood, Strasser & Voigt Litho. Co,

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, 111.

Cigar Labels, Bands and Trimmings
of Highest Quality

Perfect Lithography

American T^ox iSggPJy C^:

3309 Rnssell Street Detroit. Mich.

Comer of Oratlol Street

Exclusive Sellinp Aiients For

THE CALVERT LITHOGRAPHING CO.

CIGAR BOX LABELS
BANDS AND ADVERTISING

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maccoboys— Rappees — High Toasts
Strong, Salt, SWeet and Plain Scotchs

MANUFACTURED BY

GEORGE W. HEINE CO., Ill Fifth Ave., New York

•SIMCE tSTO

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St.

New York City

Sole Distributors for New Model Cigar
Banding Machine f or Ungummed Bands

CAN NOW GET

DILIS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

J. C. DILL Cft

RICHMOND, VA.

t/fanu/aelurvrs <f

HIGH GRADE

SMOKING TOBACCA

SUN-GROWN PHILIPPINE TOBACCO

Sketched from life by C. A. Bond

Philippine cigar leaf tobacco is sun- grown and
ripened. The Cagayan River overflows annually
and spreads a rich top-soil over the tobacco fields
along its banks. The river runs low when the
leaves are brought to the curing sheds in April
and May, and in many places roads are built
along the water's edge to facilitate transportation.

Tobacco is grown and handled the same today
as it was a century ago when the name and the
fame of MANILA CIGARS began to spread
around the world.

THOSE FIEE-BURNI^, MILD MANILAS SATBFY SMOKERS

JUfltf IHf bookkt and Hat of ii

ihtiila Ad Agmsy e A. bond. Mgr. 15 William St, N. T

MANILA CIGARS

There are all kinds of Manila Cigars — Some
made to be sold at a Price only — others made
to establish a Reputation for a Factory and
to enable Jobbers and Dealers to Build a
Brand and to Satisfy the Consumer Demand
for a Mild, Sweet, Cigar at a Moderate Price.

BRAND BUILDING ALWAYS WINS

Although Service and Salesmanship, Store
Equipment and Advertising are strong points
in business building, the RIGHT CIGAR at the
RIGHT PRICE is the Fundamental Factor in
every successful Cigar Store Enterprise.

IF IN DOUBT ABOUT YOUR MANILA LINES

ASK US?

We will tell you all you want to know about Manila Ciganl

Booklet and list of Manila Brand Builders on application

MANILA AD AGENCY, (C.A.BOND,Mgr.) 15 William St., New York

PW6LISHED ON THE IST AND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PH11A.,PA.

November 1, 1924

TKovisands Per Minute
Read Our Outdoor Displays

pROM the windows of every train all Pullman ex-
presses to suburban locals on the greater railroads
countless smokers daily read that

The Best Cigars Are Packed in Wooden Boxes

\ou'll see these handsome, dominant signs on both sides
of the right of way.

ATLANTIC CITY— Half Mile West ^ Tower, North Sid© of

F. R. R. tracks,

NEW YORK CWV--Park Avenue and IWrd Street.

Park Avenue and 121st Street.
OREYCTtWE, N. Y— On New York Central.
CROTON-ON-THE-HUDSON, R T^---On Ntw York Antral.
NEW ROCHELLE, N. Y.— On N. Y« N» H, & H.
KEARNEY^ M* J^^-On D. 1. & W.

On P. R, 1.

CHICAQO— Clk& Q. R. R.. One Eighth Mik Etw oT Lavergne. III.

on North Side of tracks
69th Street & j. C. on I. C. Railway.
C, & N. W, R, R^ Mtlwauk^ Division.
P. R. R.
C. R. L & E R, R.

PHILADELPHIA— 31ft and Market Sireetf.

At Bristol on P. R. R.
At Daylesford on P. % R.

After all
jiothing satisfies like^
a good cigar ^

Say You Saw It in The Tobacco World

44th year

SHEIP
&

VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

QUALITY AND SERVICE

812-832 N. Lawrence St Philadelphia, Pa.

FOR GENTLEMEN OF GOOD TASTE

REDI CUT

^, SAN FELICE
li EL VERSO;

/Of 2f'^r23fs/Sf

vjs--» ^.

Biggestand BestTobaccoWue
THE ID* TIN

WiihyowfuJI
retail dealer s

profit

THE DEISEL-WENNER CO.

Nakert

UNA, OHIO

Theres something d\)out tkemyoull likp*

<

FOR A qjOARTBR

Tareytons are working overtime for
dealers everywhere. Their sales are
growing— ^rott»/«^— GROWING! To
stock them is to enjoy the prestige
of a quality brand, and the profits
from a popular one.

^r^ Herbert

iareyton

CIGARETTES

44th year

Say You Saw It in The Tobacco World

November 1, 1924

Cigar Manufacturers Association

of Tampa

COMPRISES ALL OF THE LEAT>ING and 'RpP-
RESENT JTIVE CIGJR MANUFJCTU^ERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

1st — Benefiting our Members.

2ncl— Maintaining the high standard of "Tampa"
workmanship by seeing that our labor is
justly treated.

3rd— Protecting the dealer and the consumer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification " Stamp :

This ilamp, on each box, is ^our guarantee thai the goods

are manufactured in Tampa— of "Tampa" qualitjf

and workmanship— DEMAND IT

TOBACCO MERCHANTS ASSOCI^tfl^ >f^^^9W^
OF UNITED STATES *^MM>

lESSK A. BLOCH, Wheeling. W. Va. , »»,..,, ,«..♦... President

CHARLES J. EISENLOHR. Philadelphia, Pa • ..Ex-President

WILLIAM BEST, New York, N. Y Chairman Executive Committee

MAT. GEUUGE W. HILL. New York, N. ¥. ,..„..♦... Vjcc- President

GEURGE H. HUMMEL. New York. N. Y. Vice-President

IL'LILS LICHTENSTEIN. New York, N. Y. „.....,. Vice-President

H H SHELTON, Washington, D. C ,.«.,..,,.,•.*•,.«.*. ..Vice-President

WILLIAM T. REED, Richmond, Va „..,.....♦*♦..««*.*. .....Vice-President

HARVEY L. HIRST, Philadelphia, Pa. ,..,,* Vice-President

ASA LEMLEIN, New York, N. Y. ... ...,^.».,.. ;•• y-.V ••T"""!:"

CHARLES DUSHKIND, New York. N. Y Counsel and Managing Director

' Headquarters, 5 Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. ft SPALDING, Cincinnati, Ohio.. ••»**»».».Mr»».M«»«»»*«E»»»»«»»».«».. President

OHAS. B. WITTROCK. Cincinnati, Ohio. ...... ..*..•.*...•• Vice-President

GEO. E. ENGEL, Covington, Ky ..•«»•.•..••»••■ Treasurer

WM. S. GOLDENBURG, Cincinnati, Ohio..*..*«..*.«..4..»««».»..» ....-SecretWf

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

CHAS. E. LONG, Lancaster, Pa. ,,,..».,.«.«»,,••..,***..**«.*•.* President

A. VV. KAERCHER, Chicago, HI. ,.,.#.....*.....,.....♦......».,«. ..Vice-President

W. S. FULLER, Hartford, Conn. «.»,„,#•»».».•...»»♦•••••••*•♦»••»♦•♦♦*•• 'Treasurer

L. H. NOIdTj L>ancaster, Pa. •»*...•«. n.*....***..*.*.***.****.****.*^**... Secretary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN .•*(......••.••.•«..• President

JACK ECKSTEIN ..,.,. ....•..«,«............**.«*..•.••. .1st Vice-President

SAM. FORDIN ...... ,,«...•*••...«<«.«•*•....«.....•.■.•«***..«*«. .2d Vice-President

^A^ BERLINER .««.«!.•««««.«•....«.**.*«•....**.•« 4^. ••.•»««•«......••. ...1 reasurer

I^ BIEDERS, 3T0 West 118th Street, New York CItf «*.*••„•.»,<,. .§Mret«ry

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINNICK *#«Mi>*a*«**.«M««««*Ma«tf.M«»**«.««M«»«»«. President

SAMUEL WASSERMAN ...,,. .,,. Vice-President

ARTHUR WERNER, 51 Chambers St.. New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES
LETTERING PENS, with inks and complete instructions for
making nifty show cards and price tickets. Absolutely new. Address
Box 451, care of "The Tobacco World."

WANTED

CIGAR FOREMAN FOR HAND AND SUCTION WORK-
Man who is capable of qualifying for a higher position. State
age and experience in detail. The position will be with an old-
established concern operating several plants. Ample opportunity for
advancement. Box No. 470, "The Tobacco World.'

SITUATION WANTED

WAXTED-POSITION AS CIGAR FACTORY SUPERIX-
TENDENT — Twenty years' experience with some of the larg-
est manufacturers; hand, mold or suction. Address John Gruber,
836 Xorth Twentieth Street, Philadelphia, Pa.

SUPERIXTEXDEXT— MAX WITH 25 YEARS' EXPERIEXCE
desires position as cigar factory superintendent with reliable
manufacturer. Address Box Xo. 479, "The Tobacco World.

The Tobacco World

Established 1881

VOLUME 44

NOVEMBER i. 1924

No. 31

TOBACCO WORLD CORPORATION

Publishers

Ilobart Bishop Hankins, President and Treasurer

Gerald B. Ilankins, Secretary

Published on the 1st and 15th of each month a^^^ CheftUj^* Street.

Philadelphia. Pa.

Entered as secondclass mail matter, December 22. 1909. at the
Office. Philadelphia, Pa., under the Act of March 3, 187f.

PRICE: United States. Canada, Cuba and Philippine Islands, $2.00 a
year. Foreign, $3.50.

MiitiimnHiimintmnmHii

IIIIIHIIIHMMIIMIIIIIIIIIIIIIMII |||,,MIMIIlllMMIMilMI'llllllllMIIHMHIIItMIMIMIIIIHIllHtlllllMIIII!IIHIMIi|Hl.lltllMlHII«MimM«mWB««HI

OUR HIGH-GRADE NON-EVAPORATING

CIGAR FLAVORS ^ ^ ^ ^^^

Make tobacco mellow and amooth In cha^KnwP
and Impart a most palatable flavor

FUYORS FOR SNOKING and CHEWING TOBACCO

Write for Llat of Flavors for Special Brands
BKTUN. ABOMATIZEI. BOX FLAVORS. PASTE SWEETENEBS

FRIES & BRO.t 92 Reade Street, Ne%v York

■litiMBmiiMimiimTOmwiwtwiwiHiMMiwliHWiiWiiwiwwiMtiHiHwlwiiwiwHttaimwwwiiBWWiiiHiiiMiiiMiiii iiiiiimiimtimwimmMMiMMMmiMiiiilii

J

NaturalblooM

l7/fe C^iqar of Qaa/iiu

122 SECOND AVENUE
NEW YORK CITY

i«

November 1, 1924

Say You Saw It in The Tobacco World

44th year

I

I
I

I

I

I

too ctaa/utte4 fScU

GENUINE

kk

DURIttM

TOBACCO

Right now! Settle the whole ciga-
rette question forever by rolling
your own from "BULL". You get
more flavor, more enjoyment,
more tobacco taste, more quality—
and much more for your money—

^^My^ Jffuuunec^

NOW 2 BAGS FOR 15c

44th year

Say Ton Saw It in The Tobacco World

November 1, 1924

WAIl'l' & BOND

Blackstone

CIGAR

Havana

Filler

Jibsoltttely!

LA MEGA

Clear Havana Cigar
MADE-IN-BOND

LA M EGA is made only in the finei grades.
More than 50 shapes and sizes to select from.
Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA. FLA.

Increase Profits and Production by using this

AUTOMATIC LONG FILLER

BUNCH MACHINE

T^o kwirpeffenced girls can ^Wi learn to operate this
machine. One feeds the filler, the other the binders
and the machine does the rest.

Gives you uniform work with unskilled labor.

Greater production and at^MI^ savfnp m cost.

Easily adjusted to Itttke light or full bunches.

Substantial construction gives long life.

Easy and inexpensive to operate.

Catalogues and any particulars upon request

COL WELL CIGAR MACHINE COMPANY, Inc.

131 Washington Street

Providence, R. L

IS1S3S = s s s ■ 2 s r s » r 5 : = r s : : s = : : r : = = f z 3 : : : : m w

Volume 44

THE TOBACCO WORLD

Number 21

EsUblished
1881

A SEMI-MONTHLY

For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, NOVEMBER 1, 1924

Foreign $3.50

HK settlement of the Tampa strike is cause
ior congratulation and it is good news to know
that the heavy orders of the fall season will
probably be taken care of satisfactorily.

But the cost of the settlement presents a problem
that IS serious for many manufacturers. To compete
with the same sizes made elsewhere, Tampa manuiac-
turers have had to shave prolits, and already some
sizes earn no profit and in some cases represent a loss.
Therefore, wlien a ten per cent, wage increase is
granted it takes more than the sharpening of a lead
pencil to meet the situation.

{Several years back we advanced the theory that
machineiy would bring about the solution of Tampa's
problems to a large extent. We w^ere at lirst ridiculed,
and when we persisted in our statements were severely
criticised. Some manufacturers actually felt that the
reputation of Tampa cigars was being injured by even
mentioning Tiunpa and machinery in the same article.

We have never contended that the fine clear Ha-
vana sizes could be produced with the present mechan-
ical equipment available, but the exclusive clear Ha-
vana production of Tampa is but a small part of the
total yearly output.

There are hundreds of brands prodttaed iti Tampa
^Et can be made with mechanical devices. Some of
these devices, if not all, will prove determining fao*
tors in reducing production costs. The trouble has
been that the cigar manufacturers generally have been
unwilling to make any investments in cigar machinery
until conditions forced them to do so. Then comes the
delay in getting machinerj', further delay in setting it
up, and then a period operation which is largelj ex-
perimental.

The peculiar quality of leaf tobaom, the variotw
kinds of tobacco used, the various methods of han-
dling it, and other problems peculiar to each manufac-
turer, make it impossible to set up a machine one day
and start satisfactory production the day following.

Many progressive manufacturers have prepared
themselves in advance. They have continued experi-
menting with various mechanical equipment until they

found the various kinds necessary to the most econom-
ical production, and which was best fitted to their pe-
culiar needs. This experimental work was done with-
cut interfering with their regular production by other
methods. Consequently they prepared themselves for
the day when lower costs must be met.

Tampa manufacturers are fully alive todav to the
need for machinery of all kinds.' Those wlio have
failed to read the handwriting on the wall, now face
delay in getting machinery, and further loss of time in
adapting the various devices to their individual man-
ufacturing problems.

Another problem that Tampa faces, also has a
solution in the use of machinery. While in conversa-
tion with a prominent Tampa manufacturer last week,
he said: *' There are many Tampa factories using mold
work today that could find machinery' adapted to their
needs. If this were done it would release many hand-
workers for the factories that must have this class of
work. But in the busy seasons of the vear factories
requiring hand workers have difficultv' in obtaining
them l>ecause the cigarmakers prefer mold work. This
has greatly reduced the available number of hand-
workers in Tampa. The use of machiner\' in Tampa
will materially aid in solving our problem's.''

During the past week there has been a decided im-
petus to the interest in all kinds of cigarmaking equip-
ment. It seems highly probable that manufacturers
of certain classes of cigars in Tampa will now take up
m earnest the question of adaptii^ their product to
mechanical equipment.

But how much easier and better ft Wdtitd hare
l^en If more serious consideration had been given to
cigarmaking machinery several years ago,

1$ Cj3 Cj3

HE cigar machinery mimnfactnrew of the

county h«T© ^«i veiy short-sighted in the

development M ft field for their products.

There is but otte machinery* conceni in the

^mrt^ that has persisteutly advertised their equip-

8

44th year

THE TOBACCO WORLD

November 1, 1924

November 1, 1924

THE TOBACCO WORLD

44th year

9

ment year in and year out, through good times and

bad. ^ , . 1 • -ii

A check-up of every tobacco trade journal will

show only one other firm that anywhere near ap-
proaches this record,, and this firm has seldom used
more than one or two journals at a time with many
breaks, for a considerable period, in their campaigns.
The president of the machinery company which
has consistently advertised, has stated on several oc-
casions that in the past few years he has received as
many inquiries for machinery made by other firms as
for his own. The fact is that his persistent advertis-
ing has established the name of his firm in every cigar
factory in this country and Canada, as w^ell as in many
countries in Europe. When a cigar manufacturer
thinks of machinery he intuitively thinks of this firm.
The tobacco trade journals, and particularly the
Tobacco World, have preached the gospel of cigar-
making machinery with very meager support from the
majority of companies manufacturing mechanical ci-
garmaking equipment. The trade journals have laid the
foundation and aroused the interest of the industry,
and paved the way for sales.

Had there been more firms advertising, and more
persistent advertisers, we venture the assertion that
the use of machinery in the cigar industry would be
much further advanced than it is.

Compared to the cost of machinery, an annual ad-
vertising appropriation for the tobacco trade journals
would be only a drop in the bucket. The trip of one
salesman calling on a comparatively small number of
eoncei-ns and engaging largely in missionary work
costs as much as a year's advertising carrying the
message of machinery to several thousand potential
users from twenty-four to fifty-two times a year.

Only the other day a manufacturer complained to
us that he had used one insertion in a trade jounial
])ut had made no sales from it. In the next breath he
was relating that his salesman had been out for sev-
eral weeks and made no sales. The ad probably cost
$:30 while the salesman's trip had cost $300. The sales-
man had to spend a vast amount of time with every
prospect explaining the machine instead of concen-
trating on making a sale. Persistent advertising would
have made this equipment and the work it w^ould do,
famiUar to every manufacturer in the country capable
of using one, and would have paved the way for im-
mediate sales when the representative called.

If every advertisement produced sales the mails
would hardly be able to carry the trade jounials of th«
country. The fact that advertisements do not produc#
immediate results is no proof that it is not doing effec-
tive missionary and sales work at a lower cost than
any other knowni method. And if it were not a fact
that advertising is both productive and profitable to
the advertiser, there wouhln't be any advertising done.
But the man who undertakes advertising must have at
least two things; faith in advertising and confidence
ill his o\\'n product.

TEMPORARY RECEIVER FOR EISEMAN

According to the Public Ledger suit has been in-
stituted in the Common Pleas Court by Steane, Hart-
man & Company, against the Eiseman Cigar Company,
in foreign attachment with hond at $9154, and O. Stuart
White has been appointed temporarj^ receiver under
bond of $10,000.

BUSH JOINS UNIVERSAL FORCES

H. L. Bush, widely known cigar machinery sales-
man, has joined the sales force of the Universal To-
bacco Machine Company, following a conference with
President George C. Sherman last week.

Mr. Bush will devote his efforts to increasing the
sale of the Model L scrap bunch machines, the Univer-
sal stripping machines and the Model S banding ma-
chine. .

"My reason for seeking a connection with the Uni-
versal Tobacco Machine Company," said Mr. Bush,
*4s because 1 have thoroughly studied the Model L
scrap bunch machine and consider it the best on the
market. It is the only machine I have seen that will
work large size or mixed cut scrap under all conditions,
as this macliine is not gravity feed. The scraps are
lifted from a hopper by a set of carriers and it is
placed on a set of scales. This insures a uniform
amount of scrap for each and eveiy bunch, and this
method of operation makes it almost impossible to
produce any * chokers.' "

Mr. Bush carries with him the best wishes of his
many friends in the trade, and the Universal Tobacco
Machine Company is to be congratulated on securing
the services of so able a salesman.

INCREASING PROFITS AND PRODUCTION

One of the vital problems of the cigar manufac-
turer is how to increase production and profits at the
same time. The Colwell Cigar Machine Company, In-
corporated, of 131 Washington Street, Providence, H.
I., is introducing the automatic long filler bunch ma-
chine for which it is claimed there is an appreciable
reduction in production costs through the use of this
machine. An advertisement of this equipment wUl
be found on page 6 of this issue.

This machine is operated by two people, a feeder
and a bunch catcher. The production is from 3000 to
4000 bunches daily and they can be used without mohls.
The manufacturer claims that it can make a bunch
of any size or shape equal to a hand bunch.

The long filler bunch machine carries its own mo-
tor and can be attached to any lighting socket.

On request to the company, at the above-named
address, they will be pleased to send you complete in-
formation regarding their long filler bunch machine,
and if you would like to have a complete demonstration
they will be pleased to install such equipment in your
own factoiy for your most careful inspection as re-
gards economy of operation.

HIMOFF SCRAP CUTTER REPRESENTATIVE

PAYS VISIT

A represeiitfttive of the Himoff scrap cutter has
recently visited Philadelphia territory and reports a
greatly increased interest in this type of cigar factory
equipment. Due to it« many economical advantages
it opens up a great field of potential users in this ter-
ritorv.

"LOZANOS" USED AT BANK OPENING
During the reception following the opening of th'
new Peoples' Hank and Trust Company, on South Fit'
teenth Street, on Tuesday, Octolwr 14th, '*Lozano'' ci-
gars, wrapped in foil, with the name of the bank im-
printed thereon, were handed out freely as souvenirs
of the occasion.

J

Detroit Business Picking Up Slowly — Harvey Vreeland

Has an Experience — Mazer-Cressman Factory "De

Luxe" Opens With Big Reception — Herbert

Tareyton Deal Going Big — Col. Mouls-

dale a Speed King

^^

Detroit, Mich., October 25, 1924.
HK Detroit trade is showing up slightly bet-
ter, but has not yet reached nonnal conditions,
1 uyiiiir both wholesale and retail is on a con-
servative basis. Manufacturing operations
are still restricted with reduced hours and forces. Deal-
ers are looking forward to a big improvement after
the elections. Building operations continue on an in-
crease, w^ith labor well employed. The general trade
tone is optimistic. Collections continue more or less
dull. Tobacco jobbers report business as being very
good, with an oversold condition prevailing on many
popular brands of cigars. The majority of our cigar
manufacturing ])lants are reported to be working to
full capacity and behind on orders, many stating there
will be a shortage for the holidav trade.

Radio-eqnipDed automobiles with loud-vspeaker at-
tachments have ))een put into active use by the police
department in Detroit. Three touring cars, reported
to be cai)able of making a speed of more than eight}'
miles, have been equipped with five-tube neutrodyne
sets. These fit in a compartment in back of the driver's
seat. Outwardly there is nothing to show that the car
has a radio set, as the antenna is concealed in the top
and the frame of the car acts as a counterpoise. Each
ear has a windshield seven-eighths of an inch thick,
made of bullet-proof glass. Two gun racks, on the heel-
boards of the front and rear seats, each carry a saw^ed-
off shoti>un. The cars are in service twenty-four hours
a day and are in touch constantly w^ith the headquar-
ters station.

Sidney Caheii, of K. Regensburg & Sons, New
York an<l Tampa, called on the trade here last week.
The '' Admiration'' cigar eniovs a verv nice and steadv
sale on the Detroit market and is distributed by M^-
cero. Bum]) & Howell Company.

P. 11. flyers and Eddie Klein, of the Cortez Cigar
Company, Kev West, Fla., manufacturers of the fa-
mous **Cortez" cisi'ars, for '*Men of Brains," called
on the trade here this week. ^fr. flyers was on a tour
of inspection looking over conditions as to his brand.
He ro])orts their business as being very good in all sec-
tions of the country and that he is optimistic over the
future of the clear Havana business. The ^'Cortez'*
cigar enjors n splendid sale here and Kihlie has them
placed with all the leading clubs and retailers.

William McDonald, western representative of F.
Garda & Brother, Tampa, Fin., worked the trade here
last week.

N. **Kid'' Nichols, the ** Belinda" cigar booster
of Havana, Cuba, spent a few days here last week
looking over conditions regarding imported cigars.
The **Kid" w^as full of pep as usual, saying his cigars
were never better. The clubs and high-class retailers
were booked up for the holiday packings of ** Belinda"
cigars in sundry shapes and sizes.

Harvey Vreeland, the high-powered representative
for Benson & Hedges, gave us the once-over last week,
remaining here for several days in lining up the lead-
ing dealers with his various novelty packings and
Christmas numbers. During his stay here, Harvey
was very much disturbed over a little joke that was
played on him, it kept him worried for several days,
as he was expecting a large holiday order from a cer-
tain dealer, but being informed that a certain Mr. X
had been discharged for intoxication, his hopes van-
ished. For three clays everythina: was carried out se-
renely, but the cat jumped out of the bag and Han-ey
knew he had been trapped. So being a good sport and
loser, he treated the crowd, wrote up a nice big order
for holiday packings and departed for the Windy City,
TJone the w^orse for his experience. How^ about it,
HaiTev?

Tom ^fonroe, vice-president and salesraanager of
the Speitz Cigar Company, has returned from St.
Louis, where he has been conferring with the Brink-
mann-Meisel Company, distributors of the ''Robert
Emmet'' cigars. Tom reports the sale on his brand
to be showing some real speed in all sections of the
country where the ''Robert p]mmet" cigar has been
placed.

W. D. Walker, of S. S. Pierce & Company, Bos-
ton, Mass., was with us for a few days last week, call-
ing on the clubs and leading retailers in the interest
of his holiday numbers.

Tn-ing J. Hahn, western potentate for R. Stein-
ecke Company, manufacturers of high-grade exclu-
sive cigars, gave us the once-over la^t week, In-ing
states he has no eom])laint regarding his holiday busi-
ness and that he expects to wind up a very successful
vear.

E. AV. Marlin, of V. (iuerra Diaz & Oompdtty, man-
ufacturers (d* the famous *'La ^lega" cigars, worked
the trade here last week and reported business to be
very satisfactory on his line.

(Contiimed on Fm§» Jtf.)

10

44th year

THE TOBACCO WORLD

November 1, 1924

Department of Commerce Issues Interesting Year Book of

Tobacco Industry

All interesting and ver\' complete review of de-
velopment in the production, manufacture and foreign
trade of tobacco and tobacco products during the year
1923 is contained in ** Commerce Yearbook," the sec-
ond issue of which has just been published by the De-
partment of Commerce. The Yearbook has been pre-
pared in response to the demand of business men,
bankers and economists for an authoritative annual
reference work upon economic progress throughout
the world from the view of American industry and
commerce. It reviews the broad economic currents
developed during the year, and at the same time pre-
sents a systematic consolidation of statistics as to pro-
duction, distribution, prices and markets for American
commodities over a long term of years.

''Tobacco consumption has been on the increase,
as indicated by the fact that world production in re-
cent years has averaged 27 per cent, greater than be-
fore "the war," it is pointed out in that section of
the Y^earbook devoted to this industry. ** Although
complete data for 1923 are not available, there is no
evidence of a decrease in production in any of the to-
bacco-growing countries of the world. In the United
States production increased nearly 20 per cent, in 1923
over 1922 and amounted to 1,475,000,000 pounds. De-
spite this big production prices have remained high.

*'The change from other forms to cigarette types
of tobacco continues both in the Ignited States and
elsewhere. The greatest production of cigarettes ever
lecorded in this country occurred in 1923, when 66.5
billion cigarettes were manufactured, or almost 11,000,-
000,000 more than in 1922. Cigar manufactures re-
mained practically stationary, while production of
'other manufactured tobaccos' in 1923 fell 5 per cent,
short of prewar years.

"Government revenues from tobacco products in
1923 increased 14 per cent, over 1922 and were four
times the prewar receipts.

"Exports of unmanufactured tobacco in 1923 were
497,000,000 pounds, surpassing any previous year ex-
pop^ 1919 and 1921, and exceeding those of 1922 by
ono-eighth."

The section devoted to tobacco and tobacco prod-
ucts discusses in detail world production, domestic pro-
duction, consumption and exports of the raw mate-
rial, and manufacture, market conditions, foreign trade
and imports of the various products.

Copies of "Commerce Yearbook," which will
nrove a valuable addition to the library of any manu-
facturer, distributor or merchant, can be secured from
the Superintendent of Documents, Government Print-
ing Office, Washington, D. C, at eighty-five cents each.
Mileage Book Arguments Heard

Further arguments regarding the issuance by the
railroads of interchangeable mileage tickets were
henrd before Commissioner Meyer of the Interstate
Commerce Commission on September 24-26, when rep-
resentatives of the traveling men and manufacturing
industries again urged the adoption of mileage as an
aid to the rehabilitation of business. They asked that
the commission again issue its order of March 6, 1923,
wliich was declared invalid by the courts, providing

for interchangeable scrip coupon tickets to be sold at a
reduction of 20 per cent, from the regular basic rate of
fare.

Testimonv was offered bv the railroads to indi-
cate that the carriers have not in the past three years
earned a rate of return equal to that allowed under the
transportation act, the return for 1923, the highest of
the three years, being 4.47 per cent, on the book value
as set by the roads, and 5.19 per cent, on the tentative
value as set by the commission.

Figures submitted by the carriers showed that
while the population of the United States has increased
17.66 per cent, since 1921 and the number of passenger
miles has increased 17.41 per cent., or practically has
kept pace with the population, total expenses have in-
creased 162.66 per cent., wliile passenger revenue has
increased but 80.31 per cent, and general revenues
118.5 per cent.

These figures, it was explained, show that with the
exception of the years 1912, 1915 and 1922, when un-
usual conditions existed, the passenger traffic has kept
pace with the growth of population, regardless of rates.
The extraordinary increase in expenses beginning
in 1916, however, rendered it impossible, with the rates
in effect since that date, to maintain the proper rela-
tion between revenues and expenses in the passenger
service, notwithstanding the large increase in business
between 1916 and 1920. Analysis of the expenses show
that the increased costs are beyond the control of the
carriers, it was declared.

Witnesses appearing for the traveling men pointed
out that the increase in passenger fares made in 1920
was proposed to meet the wage increases gamted bv
the Railroad Labor Board, but that, while wages have
since been reduced, even beyond the extent of the in-
crease and fewer men are employed by the roads, no
reduction has ever been made in rates.* High passen-
ger rates have resulted by curtailing travel and driv-
ing passengers to the use of automobiles, in a loss of
seven billion passenger miles to the carriers, wliich,
however, it was declared, could be largely regained by
the issuance of mileage tickets, which would induce
business houses to put more men on the road, lengthen
the travel time and increase the territor\- of those al-
ready out, and stimulate traffic generally.

Among the commercial organizations represented
at the hearings were the National Council of Traveling
Men's Associations, the International Federation of
Commercial Travelers' Organizations, the Travelers'
Protective Association of America and the Mutual
Travelers' Protective Association.

Further testimony on the application of the Com-
mercial Travelers of America for the removal of the
l)resent 50 per cent, surcharge for Pullman and similar
accommodations will be heard by members of the In-
terstate Commerce Commissioa^in Chicago on Novem-
ber 22, it has been announced.

The full commission, on November 24, will hear
oral arguments in AVashington on the fares and charges
for sleeping and parior car accommodations, which the
commission has been investigating for some time with
a view to determining whether reductions should be
ordered.

November 1, 1924

THE TOBACCO WORLD

44th year

11

TWENTY PER CENT. OF WASTE IN INDUSTRIES
DECLARES DEPARTMENT OF COMMERCE

One dollar in every five produced in this country is
being destroyed through wastes in industry, many of
^;hioh are preventable, it is declared by officials of the
division of simplified practice of the Department of
Commerce, who for several years have been engaged
in a study of this subject. Much of the waste is due
to lost motion m the production, storage and handling
of commodities, duplication of varieties, stvles or sizes,
and failure to reclaim material which caiinot be used
in the commodity being made but which has a value for
other purposes.

The division of simplified practice is now co-oper-
ating with a large number of industries in the preven-
tion of waste, and in some cases has reduced varieties
or sizes by as much as 90 per cent. ^4thout reducing
sales or inconveniencing the consumer. On the other
hand, simplification has in many instances made it
easier for the consumer to replace parts, as he no
longer has to seek a particular sources of a certain size
or varietv.

I. C. C. REFUSES TO RECONSIDER EXPRESS

RATES

The Interstate Commerce Commission has refused
to reconsider its recent decision in which reductions
in express rates in the West and South were ordered,
to become effective in the near future.

Applications for the reopening of the case and the
consideration of further testimony regarding rates
and earnings in those sections were submitted by both
the American Railway and Southeastern express com-
panies.

The commission's decision, in addition to lower-
ing rates in the West and South, provided for some in-
creases In the East and for a realignment of the bound-
aries between zones, with a view to equalizing rates
more generally.

BVRfiAU OF FOREIGN AND DOMESTIC COM-
MERCE TO EXTEND SERVICE

Additional service to American manufacturers will
be rendered by the Bureau of Foreign and Domestic
Commerce through the opening of new foreign offices
in Canada, Germany, Sweden, Finland, India, China,
Uruguay and Porto Rico, it is announced by the direc-
tor of the bureau, Dr. Julius Klein.

There are now forty such offices, each under the
direction of a trained trade commissioner whose duty
it is to keep American business men informed of all
changes in customs duties, commercial laws and other
factors in his district, to acquaint them with oporiu-
nities to increase their foreign trade and to act as a
contact between American business men and their for-
eign customers when difficulties arise. A string of
branch offices throughout the United States enables
the foreign offices to keep in close touch with Ameri-
can manufacturers and exporters.

J. M. DIAZ IN TAMPA

Jose M. Diaz, Jr., vice-president of the Preferred-
Havana Tobacco Company, is now making his head-
quarters ml ^e Tampa factory where he expects to
supervise the production of the *'Heniy the Fourth*'
for the next six months.

IMPORTERS WANT UNIFORMITY IN CUSTOMS

PRACTICE

Greater uniformity in customs practice at the vari-
ous ports is being sought by importers throughout the
country, who have brought to the attention of the
Treasury Department the desirability of such action.
It is declared that there is a wide variance as to the
rates of duty assessed on certain articles when im-
ported at New York and when entered at some other
ports, one case being cited where goods assessed at 40
pei cent, ad valorem at New York were assessed at 70
per cent, in St. Louis.

Investigations are under way with a view to ascer-
taining to what extent this situation exists and, if it
is found to be widespread, it is probable that steps will
he taken by the customs division of the Treasury De-
partment to insure a greater uniformity in appraisals.

ROSEBRO JOINS REES-MITCHELL COMPANY
It has been announced that W. W. Rosebro, bet-
ter known as **Doc,*» has become affiliated with the
Rees-Mitchell Cigar Company, of Greensboro, N. C.
and will in the future work for their new brand, ''Sun-
beam Squares. '' Austin Nichols & Companv, of New
York City, have been appointed distributors for the
United States for this brand and a fine three-storv^
factory has been leased in Greensboro in order to take
care of the anticipated demand.

BUtCWitERS ENGAGED TO SISTERS
On Saturday evening, September '27, Mr. and Mrs.
Charles F. Althaus, of 1350 Franklin Street, Bronx,
N. 1., announced the engagement of their daughter
Anna to Victor Schwarz, and of their daughter Marion
to A\ alter Schwarz. No date has Ijeen set for the wed-
dings.

Mr. Althaus is widely known in the cigar industry-
as tlie head of the cigar box firm of Nic Althaus Com^
pany, Incoi-porated.

S. R. MOSS DIES
Solomon R. Moss, who operated a cigar factory
in Lancaster, Pa., for some time, died on October 4th,
in Pans, France. Mr. Moss was born in Germanv and
came to this country about 1876 and established* what
became one of the largest cigar manufacturing com-
panics in Pennsylvania, at Lancaster. He disposed

. Ti.?^"^^^^ several years ago to Kraus & Companv,
ot Baltimore, Md. ^ » »

Mr. Moss was seventy-two vears of age, and is
survived by his wife and two sons.

SEVERE STORM IN CUBA
A report received from Havana on Octol>er 21st
stated that a severe tropical storm had passed over
Arroyos de ^Lintiia, in Pinar del Rio, killing from eight
to thirteen people. Almost every building in the town
was damaged and the tobacco crop in that vicinitv
was seriously damaged.

DAWES VISITS PHILLIE WITH PIPE
Genora! Charles G. Dawe« vfoitod TnifladeTphia on
Tuesday night, October 21st, and addressed a Republi-
can meeting in the Academy of Music. The newspa-
pers, of course, all contained his picture the next day,
and his campaign pipe was much ia ©yide^.

12

44th year

Say You Saw It in The Tobacco World

November 1, 1924

HE October monthly meeting of the York
County Cigar Manufacturers' Association was
well attended and met as usual at Red Lion,
Pa., with President B. M. Hanigan in the

chair.

The association's Credit Bureau reported the ad-
dition of the names of several firms to their list of un-
satisfactory accounts, and this Credit Bureau is
proving of great benefit to the members.

A committee was appointed to arrange for the fifth
annual banquet of the association to be held at a
time to be decided on at the next meeting, and the
committee's greatest problem is to secure a banquet
hall of sufficient size to accommodate the increasing
large immber who attend.

Chester Myers, of the York Cigar Box Company,
York, Pa., addressed the meeting, asking for the sup-
port of the association to the efforts of the cigar box
manufacturers to have the Department of Internal Rev-
enue at Washington make a iniling whereby one factory
number would be assigned to each cigar manufacturer
regardless of how many factories the cigar manufac-
turer mav operate.

This 'would be a national factory number to be
used on cigar boxes and each cigar factory would re-
tain its regular district factoiy number for intenial
revenue purposes as at present.

There is no doubt but that this suggested method
of national factoiy numbering would be of great bene-
fit to the ci£?ar manufacturer and cififar box manufac-
turer and a resolution was passed voting favorably
on this subject.

The subject of the Tobacco Show to be held m
New York in January was discussed and resulted in
the association taking several spaces and a committee
wm appointed comprising J. C. Winter, A. S. Ziegler
and C. M. Ehehalt to make all the necessary arrange-
ments for the exliibit, and judging by past perforni-
ances of these gentlemen when acting in similar capaci-
ties, we can look for an exceptional exhibit of York
County quality five-cent cigars.

East Prospect, Pa.

A. F. Burg is still enjoving a big sale on "Flor
de Pinta" and **Spencer Wilson" foil-wrapped per-
fectos.

East Prospect C^gar fompanv are working to ca-
pacitv in an endeavor to relieve the oversold condition
that exists on tbeir **Epeo" and ''Emilia Qgma'*
brands.

$4

BEST OF THE BEST

99

Manufactured by

A. SANTAELLA & CO.

Office, 1181 Broadway, N«w York Citj

U Tampa and Key Wett, Florida

Yorkana, Pa.

E. B. Strickler has filled his recently finished addi-
tion to his factory with cigarmakers and still reports
being greatly oversold on ''Double Quality" and "Poli-
tana" cigars.

Yorkana Cigar Company have booked a large num-
ber of orders for "Paul Mayo'' invincibles.

Hellam, Pa.

U. U. Blessing & Company have increased their
production on "Garcia" triangulares which have won
great favor with the trade.

The factory of Sig. C. Mayer & Company is w^ork-
ing overtime and Mr. Mayer recently visited this terri-
tory looking for additional manufacturing facilities
to help relieve the oversold situation that exists on
"El Wadora" and "Cornell" brands.

Spry, Pa.

H. L. Haines & Company, manufacturers of "Rob-
ert Fulton" cigars, are receiving satisfactory- results
from the ^liller, DuBrul & Peters Manufacturing Com-
pany bunch machine recently installed.

Windsor, Pa.

Herbert L. Smith has the new addition to his fac-
tory filled with hands and is still very much oversold
on "Havana Brown" foil-wrapped invincibles.

W. H. Snyder & Sons' big business on their
"Country Club" cigar has grown bigger and all their
factories are going at top speed.

Jacobs, Holtzinger & Company still have the "El
Teano" brand as their leader and are "way oversold
on it.

The latest addition to the Order of Odd Fellows in
York Countv is the Windsor Lodge No. 443 I. O. O. F,
Thev held their monthlv meeting on October 22.

Red Lion, Pa.

Martin Xeff & Son have greatlv increased their
l)roduction on "Middy" and "Grandella" foil-wrapped
invincibles to try and meet the demand for these big
sellers.

W. J. Neff &: Company are making heavy ship-
ments of "Robert E. Lee" cigars and have just started
to make deliveries on large orders for foil-wrapped
invincibles that ^Nlr. NefT booked on his recent trip to
^m Pacific Coast.

Ct. a. Strobeck & Company have their production
oi their "Gasco" brand sold for the vear.

W. C. Frutiger, of W. C. Frutisrer & CompanT,
tells us that his "Bank Note" and "Victory" brands
are both selling so big that it is hard to tell sometimes
which is the largest seller.

D. C. Kaltreider & Sons, although worMng to ca-
nacity, are unable to meet the demand for "ApoUo"
foij-wrapped invincibles.

Kellv Cisrar Company ^ave ffm^efl sofn«» r^Tf
Inrge orders for their famous "Kellv" and '^Kelly's
Green Ribbon" cigars and have recently opened ftlb-
other factorv to help speed up production.

T. L. Adair & Companv are ven^ much oversold on
their "Argood," "El Cortel" and "Boston Port'*
perfectos wrapped with imported Sumatra wrappers.

T. C. Smith S: Company still eiyoy a big business
on their "Masmet" brand.

J. C. Winter & Companv are operating all their
factories td capacity. Their principal brands aw»
"Champasrne" at five cents, "Skill" at eight cents and
**0 San" at ten cents and upwards.

Tampa Cisrar Company have opened another new
factorv at Wrisrhtsville, employinjr about fiftv handft
to make more of that popular brand "Federal Judge,*'
foil wrapped.

(i^nfmnei on Page 18)

November 1, 1924

Say You Saw It in The Toba.:!co World

44th year

13

x_

The Advantages of
the Model L

Scrap Bunch Machine

1. Straight or shaped work, equally
well done.

2. Makes right or left hand bunches
perfectly,

3. Uniform size and weight of
bunches assured.

4. A very substantial saving in labor
costs.

5. It will work large size or mixed
CUT scrap of unequal sizes.

6. Handles perfectly shredded or
thrashed scrap.

7. A long, even rolling for better
smoking qualities.

8. Damp or dry tobacco handled with
equally good results.

9. Low cost of upkeep: doesnpteafUy
get out of order.

K). The easily adjustable wdg^fng
scale meets all requirements as to
changes in sizes and weather con-
ditions.

ll» Fluffy filler because the tobacco is
lifted from a hopper — a decided
improvement over the gravis
method of feeding.

Price $750 complete

tlkhk F«c^-)f, Newark, N. J,

The ^ ^ Cigar

You can make it at a Profit

The solution lies in the use of
labor saving machinery such
as the Model L Universal Scrap
Bunch Machine.

For example: Manufacturers today are
paying anywhere from $2.50 to $3.50
per thousand for bunch making, either
straight hand work or using small hand
devices. Figuring on this basis, the Model
L Scrap Bunch Machine will show up
about as follows:

Present hand method -
Model L Machine method -
Net saving -

Cost per M

- $2.50

- .90

- $1.60

This net saving represents the difference
between turning out a 5c cigar profit-
ably and breaking even or in many cases
turning it out at a loss.

Model L Machines will produce from
450 to 500 uniform bunches per hour,
either straight or shaped work, right or
left hand bunches.

Uter^mal Tobacco Machine Co.

116 West 32nd Street, New York

Factory: Newark, H,J»

After all ^

thing satisfies likiT
good cigar

14

44th year

THE TOBACCO WORLD

November 1, 1924

Business Builenng

^^^''^^s*

By a Trained Busin£ss Man M

AdVERTIjSER

WRITTEN ESPECIALLY FOR THE ISOBIBSO WORLD 8nrA.E.e ~t''

HAVE a great respect for the head of a busi-
ness, even a small one, and also for an auto
driver. And I will tell vou whv.

I bought a tin Lizzie recently and spent
many days learning to drive. During the learning I
sought to turn into a narrow lane between two tall
stone posts. I turned too soon. I ran, slam, into one
of the posts and knocked it clean over. And the brick-
layer, with the prevailing wage of fifteen per day,
handed me a bill for forty ducats, which it grieved me
mightily to liquidate. My instructor told me: **You
mustn't turn too soon, neither too late, but just at the
right time."

A business paper now l>efore me states that busi-
ness is evoluting, changing, progressing, revolution-
izing. It says the merchant must change with th©
times or be stranded on the flats. He mustn't change
too soon, or he will knock over a post. He mustn't
change too late, or he will run off the bank.

**Gee," says T to myself on reading, **I sure feel
sorry for the merchant who hasn't trained himself with
reading, observation, talking and practice — for the
jinx have their eyes on him good and hard." And I doff
my Stetson to the merchant w^io is wise — who reads,
and thinks, and obsen'es, who don't stand still, who
don't move too soon, who don't move too late. There-
fore I say passionately, apprehensively and friendly,
** Watch your step."

^^^M^m ^^^M^m ^^^B^a

(T3 CJ3 CJ3

((

What can 1 do to increase my business?" asked a
retailer of me after handing me a quarter's worth of
cigars and cash-registering my quarter.

**Now, you've got me, Old Top," said I.

**Your question is such a knockout that I haven't
any comeback.

**If I could tell you just what to do, and how to do
it to increase your business, I could go up and down
this broad land, talking in eveiT store and getting real
money for my talks till I had to hire a truck to carry
the stuff.

*' There ain't any secret, or slogan, or motto, or
plan, or method, or open sesame, or magic, or anything
of the kind to bring success.

**I can spill out a million words of suggestion and
advice and pointers, but they won't get you anyw^here.
But I'll just hand you a few fundamentals," sez I.

*^Buy dependable goods, make an attractive show
window every w'eek. Have catchy placards, groom
yourself to the top notch, practice before your mirror
daily for a pleasing expression, learn to smile quickly
and naturally, be courteous from your heart.

**And your business should grow."

Do you find it hard to smile, difficult to laugh and
impossible to let go and haw-haw so you can be heard
a mile away? Do you have horrid dreams o 'nights —
of being chased by the bogejTnan and being shod with
leaden shoes so vou can't ninl Does vour hair rise
when you read of the growing number of chain stores
in the dreadful fear that one may locate near you?

Cheer up ! Pour some iron in the marrow of your
bones. Clench your fingers into hard and bony fists.
Put on a frowTi that would affright the fearsome gorilla
of the African w^lds.

And say: **Let a chain store open near me if it
dare. I'll swing my heavy club, and it can't hurt me
one little bit."

And what will be your heavy club?

Why, simply Business Knowledge and increased
Business Ability. That's it. And that's sufficient.

Chain cigar stores are finding by actual experience
that they can't take the trade of the independent stores
where the proprietors have developed their business
ability and keep warily on their toes.

But they find it as easy as eating luscious cherry'
pie when they locate near an easy-going, somewhat
careless, self-satisfied dealer who has no time to read
his trade paper, who tells himself that he knows his
business, and that these hundreds of little improve-
ments are not worth bothering over.

m^^^^ ^^O^m ^h^k^

CJ3 Cj3 Cj3

It sure woke me up with a start. I was attending
a business convention and an old fellow who spoke
through his nose was talking. He was a million miles
away from being an orator and I was pulling off a lot
of little catnaps to my great enjoyment, when I quick
woke up to the fact that I was neglecting my duty.

It was nothing but a little sentence he said that
woke me up, and it was this: **If a man has succeeded
in business, it seems to me that the fellow^ who is not
succeeding would Avant to know how^ the fellow who is
succeeding is carrying on his business."

**A business text," says I; ^nd I slapped it d^TO
with hasty pencil.

You remember, dOTi't you, that thrilling little story
about (^olumbus making: an i'^^ stand on end? He
smashed in the end, and up stood the e^fi;.

**It's all in the know-how," said Columbus, puffing
away at his cigar.

Success in business is all m the know-how, and
this Business Building Department is giving you the
know-how. It is raking the land of business papers
and successful men's brains, gathering up the know-
how, and passing it on to you. And it is helping a lot
(»f you, believe me, for you write and tell me so.

0onfmueiton Page 19)

pii^^

Wl^ ^

A

Perfecw
2 for 25c

(

(v| comfy c^*^'"

youf*a/«StiS4^ar-

nd

^i^.

Uiii

sutp

iiisinS

^iSci" has over

X^'A, ''igat of .^priced
k i 9uaiity^ ' """sua/

«ecord
lOc

, I ->. -

^^k,

>fc.

(•

i^-^-!^-

WIDE AWAKE

dealers place HARVESTER

Cigars right in front of the show-case

where the best sellers are usually kept

THINK IT OVER

J CO N S O L 1 D A r ED k.
/ CIGAPv COI\FOl\AriON- i*

v. Hechschtr Bidg 5th Aue uf^lth St. A\

1 NEW NOKlv [>^-^l

•» lA

\

Ca good cigar
thing .... a heXiex
is another.

IS one

cigar

• • . • it is a better cigar,
better made. It is a rare
blend of selected import'
ed tobaccos covered with
shade'grown wrapper . • •
a delightful combination!

.-^-^--.■^

Consolidated

ClQAR.

Corporation

16

44th year

THE TOBACCO WORLD

November 1. 1924

Detroit News

{Continued from Page 9)

The official opening of
the new Mazer-Cress-
raan Cigar Company's
''Factory De Luxe"
was held on Saturday,
October 11th, over 2000
guests attending. Ow-
ing to the vast crowds
who unshed to inspect
the **most up-to-date

Jacob and Henr>^ Mazer, founders of the Mazer
Cigar Company, came to Detroit from Pittsburgh,
manv vears ago, where they were engaged in the manu-
facture of stogies. They started operations here on
a small scale, branching out as their business grew.

cisar factorv" m

the

eountry, admission w^as
by invitation o n 1 y.
Prominent men in all
walks of life were in at-
tendance. A d d r esses
were made by Jacob
and Henry Mazer, and
Hon. Joseph A. Martin.
Jacob Mazer was pre-
sented with a loving
cup, a gift from his fac-
toiy employees. Many
d i s t r i b u t ors of the
Mazer-Cressman prod-
ucts in various sections
of the country attended
the grand opening. Re-
freshments were sensed
and dancing was en-
s:aa:ed in until the wee
morning hours.

The new Imilding,
"Cigar Fact ory De
liB^** is most up-to-
^^ m construction,
baUt of reinforced con-
crete and steel and absolutely firei)roof, is five stories
in height. It has a floor sjiace of 60,000 square feet
and will house 1000 workers under one roof, and a
production capacity of seventy-five million cigars per
year. The treating and conditioning of tobacco will
be under tlie most expert methods in separate rooms
especially installed for the puiTiose. The water tank
for the humidifying system has a capacity of 45,000
gallons. The construction of the plant and the hu-
midifying system, automatically controlled, will insure
an even temperature throughout the plant at all times
regardless of the weather conditions outside. The
ventilating system completely eliminates every parti-
cle of tobacco dust an<l other impurities throughout
the entire plant. This is a feature which the employees
are enthusiastic about, as it will eliminate the last ob-
jection to the profitable occupation of cigarmaking.

Every convenience possible for the health and
comfort of the employees has been worked out l)y Mr.
Jacol) Mazer to make their work pleasant. A modern
cafeteria seating 250 persons at one time is an added
attraction in this Cij^ar FaetoiT De Luxe. Rest and
recreation rooms with a trained nurse in attendance,
which is another innovation included for the comfort
of the workers. Mr. Mazer says : ''The success of our
business depends upon our employees,*' and with this
"mem in mind, he has spared no expense, in making
their surroundings as pleasant as possible.

For many years they have owned and operated fac-
tories in Dayton, Columbus, Newark and Cincinnati,
Ohio, and Detroit, Mich. Production in the Mazer
plants in 1923 reached the 150 million mark. The
growth of the Mazer organization has been phenomenal
and their brands are known all over the country. Dur-
ins: the early part of this year they consolidated with
the Allen R. Cressman's Sons, Incorporated, one of the
oldest cigar manufacturing finns in Philadelphia.

Jacob Mazer, secretary and treasurer of the Ma-
zer-Cressman Cigar Company, Incorporated, is the
production manager; Henry blazer, president of the
^fazer-Cressman Cigar Company, Incorporated, also
president of the Peninsular Cigar Company, ^^dth
branches in Chicago and Toledo, is the master of distri-
1 ution. The Mazer-Cressman C^igar Company *s prod-
ucts are nationallv advertised and are known all over
the United States, viz.: "Manuel,'' **E1 Javana,"
''Dime Bank,*' "TIumo,'» ♦'Miss Detroit,'' "Detroit
Hand-Made," "Macico,'^ "Counsellor" and "Tenny-
son."

Among the out-of-town visitors were Walter Lut^
(Louis Deschler Co.); John J. and John ^1. Dittgen
(Dittgen Paper Goods Co.): Sol Baer and Abe Wolfe
(Haer- Wolfe Cigar Co.); Xathan and Samuel Bijur
(K. Rosonwald & Bro.) ; W, D. ^McCalTery (McCaffery

{Continued on Page 18)

(November 1, 1924

Say You Saw It in The Tobacco World

ORGANIZATION

However pressing the need, however
ardent the desire, however lofty the ideal;
there can be no permanent growth with-
out organization.

Whether in the manufacture of auto-
mobiles or cigar boxes, the energy of man
and machine must be co-ordinated if
time, labor and mortey are to be saved.

A walk through any of our factories
will convince you of the importance we
place on organization and the degree to
which it has been attained.

Make your boxing problem ^ur^.

Leschey-Myers Cigar Box Co.

CIGAR OOX fVIAMURACXiJFf ERS

YORK-HANOVKR-EPH RATA- PHILADELPHIA

After all

nothing satisfies like

good

Clear

44th year

17

18

44th year

THE TOBACCO WORLD

November 1, 1924

York County News

Detroit News

(Continued from page 12)
Red Lion, Pa., Continued

Arthur-Perry Cigar Company have added a new
invincible size under their **A. & P/' brand which
makes an unusually attractive package.

A. S. Prey & Company have been booking large
orders for their ''Atlantis" brand foil-wrapped per-
fectos.

T. E. Brooks & Company are still opening up new
factories in an effort to meet the tremendous demand
that they enjoy for their ''Havana Sweets" and "Can-
adian Club" brands, and it keeps Mr. Thompson, of
this firm, on the rush to visit their many plants.

That the new concrete road from York to Ked Lion
is of great advantage to the general public is best evi-
denced by the fact that in a recent computation it was
found that at a given point there passed over five
iiundred automobiles in fifteen minutes.

W. J. Netf and C. P. Stabley, of Red Lion, Pa.,
recently received eight pair of ring-neck pheasants
from the State Game Warden which they placed on
farms in this section.

This variety of game birds is almost extinct in
this vicinity and these local sportsmen have placed
the birds provided by the State on farms for breeding
purposes, and the farmers will not permit hunting this
season and the pheasants will be given a chance to
raise a fiock of young for next year.

The last meeting and luncheon of the Lions Club
of Red Lion was held in the lodge rooms in the Spang-
ler Building and members of the Dallastown Club
were the guests of honor. AV alter G. McBlaine, of
York, Pa., was the principal speaker, and his very in-
teresting address w^as well received. T. E. Brooks,
president of the local club, presided at the meeting.

Among the guests present were S. S. Kauff'man,
Washington, D. C. ; C. S. Mosher, New York City ; Rev.
II. D. McKeehan, Dallastown, Pa.; Dr. G. A. Myers,
Dallastown, Pa.; Dr. C. W. Prey and Albert Benne-
dick, Dallastown, Pa., who also made addresses.
Yoe, Pa,

W. H. Sechrist has recently opened, through his
representative, W. P. Danforth, a goodly number of
new jobbing accounts in the South on the popular
"Florida Honeysuckle" foil- wrapped perfecto cigar.

G. A. Kohler & Company are making heavy ship-
ments of "Ford" foil-wrapped perfectos.

Kohler, Snyder & Company are enjoying their
usual good business on "Tiz" perfectos.

J. R.

H. M. DUYS HAS PNEUMONIA

Henry M. Duys, of the leaf tobacco importing
firm of H. Duys & Company, of New York City, is seri-
ously ill at his home witli pneumonia. Physicians in
charge of tlie case reported that Mr. Duys was holding
his own in a satisfactory manner, and it is hoped by
his many friends that he will very soon make a com-
plete recovery.

INTERNATIONAL CIGAR MACHINE DIVIDEND

The Intemational Cigar Madhlmry Compairf hai
declared an initial dividend of $1 per share on the out-
standing capital stock of the company, payable Novem-
ber 10th, to stockholders of record October 31st.

{Continued from Page 16)

Cigar Co.); Otto Ziegler, Lansing, Mich.; Arthur
Harms and Erwin Harms (Peter Hauptmann Tob.
Co.); Duncan B. Walker (Cadillac Can Co.); T. A.
DuBrul (Miller, DuBrul & Peters) ; J. E. Fitzgerald
(Walsh & Co.) ; P. V. Hoyle and J. A. Desmond {The
Tobacco Leaf) ; E. H. Davis {United States Tobacco
Journal) and George H. Stone, The Tobacco World.

The "Herbert Tareyton" cigarette deal is going
fine with the Detroit smokers and many dealers report
a big increase in the demand for "Tareyton" ciga-
rettes. With every package of '* Herbert Tareyton" ci-
garettes, containing one hundred of the regular size, for
$1.25, the consumer receives a package of twenty of
the new Prince size, which has a twenty-two karat gold
tip. This size is also getting a splendid sale.

Col. David H. Moulsdale, salesmanager for Fac-
torney No. 1, Sanchez & Haya Company, Tampa, Fla.,
was with us for a few davs last week. The Colonel
was looking fine and feeling his best, reporting busi-
ness as being extremely good with him all along the
route covered. During Colonel David's sojourn here his
many congenial friends were very solicitous as to his
comforts, wishing to show him every courtesy and all
tlie sights for which Detroit is famous. It is reported
all the places on Lake Shore Drive were visited and
a delightful time was had by all, until they reached
the village of Grosse Pointe, homeward bound, when
an officer of the law overhauled them for being in too
big a hurry. The big Maimon was doing about sev-
enty-five per, which is too fast for these parts, so ac-
cordingly the officer decided to escort the crowd on a
tour of inspection of the new jail, in which place the
Colonel and his friends remained for several hours.
To use the Colonel's exact words, "I am glad we had
the opportunity of looking over the new jail, we had
a great time and the officers were fine."

Arthur G. Wiedmann, of the Acme Corporation,
"Cigar Box Products," St. Louis, Mo., was a visitor
here last week. Mr. Wiedmann has withdrawn from
active connection with the American Box Supply Com-
I)any here, to devote his entire time to the Acme Cor-
I)()ration.

On SattMay, October 25fli, flic sales staff of the
Toledo Branch of the Peninsular Cigar Company, un-
der the command of Louis J. Dancer were the guests
of the home office. A tour of inspection of the new
Mazer-Cressman Cigar Company's i)lant "De Luxe"
was made. A banquet was tendered to the combined
sales forces at the General Motors Building by Henry
Mazer, president of the ^lazer-Cressman Cigar Com-
pany. Interesting sales talks were given by the pres-
ident and the various salesmen.

Frank Patton, of Gonzales & Sanchez, ^^npa,
Fla., has been rusticating with us for a few days. Pat,
as he is familiarly known to the trade, was running
over with pep and had a good supply of good stories
up his sleeve. Pat says he has no complaint to make
about business as it is good with him. While here Pat
sold the Gonzales & Sanchez line to Marcero, Bump
& Howell Company, who will feature this brandy b^ii^
the only clear Havana line they handle.

Yours truly,

MIKE OF DETROIT.

November 1, 1924

Say 7ou Saw It in The Tobacco World

44th year

19

Business Building

{Continued from Page 14)

Today, before sundown, three hundred business
houses in this country will go fluey and drop out of
me game. Ihe same tomorrow, and next day, and
every day of the year. ^'

And what is the cause of all this misererie?

Bradstreets, that reliable house of statisticians,
says there are three leading causes : mismanagement,
lack ot aggressiveness and discourtesy.

It sure would grieve me to have you numbered
among this three hundred, and therefore, like a true
irjend, 1 give disagreeable and probably unwelcome
advice^ in the desire to aid you.

\.r> Y^-V\ ^'^"'. ^^^^^' supper, light up your favorite
^raiici, sit down in your easy chair and think thoughts-
deep earnest, straight and searching thoughts '^

Ask yourself if any details of your business are
Mismanaged Ask if there is a Lack of Aggressiveness
m your methods. Ask if Discourtesy is ever exhib-
ited to customers and prospects.

Don't dodge the answers. Don't hem and haw,
and make excuses. Don't say it is no matter and slip
your thoughts to something pleasant. Hunt out the
answers, no matter how much it hurts, and speak them
out to yourself.

And if they do show some faults, and omissions
and errors in your ])usiness, plan to correct them, for
the bogeyman has keen eyes and he is out to lasso the
man who don't correct his business faults.

ISADORE STEINER MAKES STATEMENT
Isadore Steiner, president of the International
Banding Machine Company, 257 West Seventeenth
Street, New York City, has issued the following state-
ment to the trade papers in reference to the recent de-
cision of Judge Goddard affecting banding machine
patents :

''The decision of Jtttl|^ Goddard does not
mean that anyone may freely infringe the patents
ot this company. The patents were all held valid
but non-infringed by the defendants. Onlv one
claim was held invalid, and that onlv Ix'caiise of
being too broad. An appeal will be'immediatelv
taken from Judge Goddard 's decision and we
have ever>- confidence that the decision will be
reversed.

''In the meantime notice is given that we in-
tend diligently to prosecute all infringers of the
patents that were in suit, and on other basic pat-
ents covering cigar banding machines owned bv
this company.

"We take this opportunity to state that our
Aew model cigar banding machine, fully improved
to 100 per cent, fool-proof, operates ungummed
bands at the rate of fifty packed cigars per min-
ttte, requiring one operator. The saving in buy-
ing your cigar bands ungummed will more than
pay for the use of this wonderful cigar bander.
This machine can be seen and demonstration given
at our office. It vdW be ready for the market verv
shortlv.

"Our advertisement will a^^ar in the trade

papers in the near future.*'

CHARLES TtiONSON

u

The Moneys Worth Ciqar

BAYUK CIGARS, Inc.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 5620. 5621, 5622

MAKERS OF: _

Philadelphia Hand Made
Havana Ribbon

(Ripe Domestic FUIer- Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

After all
[nothing satisfies like^
a good cigar

/ttcmbew of tbc ln&u0trB ate corWallg invitco wbcn in
PbtUDelpbia to mahc tbe offlccs ot

^be tTobacco Udorlb

tbclr bcaOquartcra, anb to maftc U0c ot out services
in anfi anb all wa^a. fox contcrencea a private oflClce
will be placeb at tbelr blspoaal, it besireb. -Remember
tbe abbreas, 230 Cbestnut Street, Pbilabelpbla, pa.

UcUpbone, lombarb 1768

hA PALINA

<*^

CIGAK

CONGRESS CIGAR CO. . Philadelphia, Va.

20

44th year

Say You Saw It in The Tobacco World

November 1, 1924

CLASS A CIGARS SHOW INCREASE IN

SEPTEMBER

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of internal revenue collections tor
the month of September, 1924, and are issued by the
Bureau. (Figures for September, 1924, are subject to
revision until published in the annual report.)

September, September,

Products
Cigars (large) :

Class A No.

Class B No.

(Uass C .» No.

Class D No.

Class E .»,•♦..•♦... No.

1923

223,146,203

140,122,382

222,937,382

9,741,808

2,869,567

1924

245,196,250

123,619,987

222,538,890

11,693,368

2,559,720

Total

....No. 598,817,342 605,608,215

Cigars (small) No. 35,440,900 43,r29,^8/

Cigarettes (large) No. 1,614,300 ^1,046,28(2

Cigarettes (small) ... .No. 5,567,397,147 6,2/ 3,21/, 01^
Snuif , manufactured .... lbs. 3,076,203 3,193,562
Tobacco, manufactured . . lbs. 30,804,365 33,521,5 / o
Note: The above statement does not include tax-
paid products from Porto Rico and the Philippine
Islands. This information is shown in enclosed sup-

Ijlemental statement.

Supplemental Statement

Tax-paid products from Porto Kico for the month
of September:

Products
Cigars (large) :

Class A No.

Class B No.

Class C No.

Class D No.

Septemheff September,

1923

6,717,650

1,475,500

4,917,820

25,500

1924

10,745,150

1,377,490

4,456,140

25

ToM ....

.No. 13,136,470 16,578,805

Cigars (small) No.

Cigarettes (large) No.

Cigarettes (small) No.

Tax-paid products from
the aiotttii of September:

Products
Cigars (large):

Class A No.

Class B No.

Class C No.

Class D No.

Class E

2,000,000
125,000
42,000
the Philippine

September,
1923

19,332,388

410,663

105,020

2,050

2,340

1,000,000

620,000

50,000

Islands for

September^
1924

20,164,870

37.5,145

203,622

25

145

Total No. 19,852,461 20,74:>,,807

Cigarettes (small) . . . . ..No. 139,356 220,510

Tobacco, manufactured, .lbs. 4 f*

Note: Quantities of tax-paid products shown m

alwve statement are indicated by stamp sales reported

for the month. ___<, ,^» — ««,

THS MOST RECENT EXHIBITORS IN THE
COMING TOBACCO EXPOSITION
York Countv Cigar Manufacturers' Association
Baker Tobacco & Cigar Machinery Company
Lvons Marmfacturing Company
A. W. Maas & Company, Incorporated
Rees Mitchell Cigar Company
Park k Tilf ord
W. Q. Frutiger & C^^^-

Du Pont

"A BETTER
CIGAR

for lOc

f9

After all
^thmg satisfies like
good cigar ^

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

TOPIP

"GoodfrmEnli^Eid

Cood for Ae deder beanser

Tlwyarepopiilai^
They are prafitiMe^

ThqrscUqsddily;

Bobrow BrM.Iiic.,lftes.

Plisladel|^U,U.S.A. ^
Makm of BoUtUUtdk-Recalt

November 1, 1924

Say You Saw It in The Tobacco World

44th year

21

An old tobacco secret
<l-discoveired-

re

1870-

WelbmiA
fstnousold
seeret

1921-

revived for
Granger

I' .'•'

1924- ,

a popular seller
inSisutes— a
foarter-milUon smokers

cx^new richness
from an old*time process

>£Ule £» pipes -cut for pipes
^packed SensiUjr to save money

Now it can be told. Three years ago
we decided to revive a famous
old secret method of mellowing to*
bacco — ''Wellman's Method", it was
called.

For three years we have been quietly
trying it out— we, and about a quarter-
million shrewd pipe-smokers who dis-
covered it for themselves.

No whirlwind campaigns, no "special
offers", no extravagant claims; Granger
Rough Cut has made good on its taste
alone- There could be no better proof
of its quality.

Now we are ready to "tell the world**

An extraordinary pipe tobacco. '*Well-
man*s Method"— now ours exclusively
— not only mellows tobacco, but
**rounds it out"— gives it a new taste,
richer and milder, There*8 no other

method like it, nor any other tobacco
like Granger.

And not only differently mellowed,
but cut differently — cut for pipes. The
Rough Cut burns more slowly, hence
smokes cooler — ' and a pipe-load lasts
nearly twice as long.

And finally— notice the package.

If Granger Rough Cut were packed
in fancy lithographed tins, it would
cost 15 cents.

But wrapped in smart heavy foil,
you get this fuller, longer, cooler smoke
at a third less cost. Foil instead of
costly tin— hence the price.

Too good to be
true? Ask any man
who has tried it.
Better yet — get out
your pipe!

Granger Row

^Pointer on Tob«;--.,.

'"V* cot fo» P'P •
cool — »-

22

44th year

Say You Saw It in The Tobacco World

November 1, 1924

BUYERS' GUIDE

CIGAR CASES

SUPPLIES

THE LOUDON CIGAR CASE

lncrea»e your turnovef with perfect lOO'i display and
cut the cost o( selling and serving cigars in half by
handling cigars the modern way— the LOUDON
way. Ask your cigar jobber or write _u» for com-
plete descriptivr folder "At Last a Real Ggar Caie.

Loudon Mfg. Co. Grand Rapids, Mich.

PAPER BAGS.
Weatherproof Paper Bags will protect your Scrap
and Fine Cut Tobacco and keep it fresh and
sweet*

Exclusive Manufacturers of Bags for this Indus-
try for the past twenty-flve years. Write for
Samples.

THE WESTERN PAPER GOODS CO.,
Third and Lock Streets, Cincinnati, Ohio.

CIGAR BOXES

697-641 EAST l71ISt.

F. BRECHT'S SONS

CIGAR BOXES

109 N. Orianna Street
PHILADELPHIA, PA.

Monroe Jarrett Sons
WOODEN CIGAR BOXES
TRADE JARSO '^ARK

Randolph and Jefferson Streets
Philadelphia, Pa.

Tobacco Merchants' Association
Registration Bureau, IewyoSL a^

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A), $5.00

Search (see Note B), 1.00

Transfer, 2.00

Duplicate Certificate, 2.00

Note A— An allowance of |2 will be made to members of the Tobacco Mer-
thants' Association on each registration.

Note B— If a report on a search of a title necessitates the reporting of more
than ten (10) titles, but less than twenty-one (21), an additional charge of One
Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty
(20) titles, but less than thirty-one (31), an additional charge of Two Dollars
($2.00) will be made and so an additional charge of One Dollar (|1.00) will be
made for every ten (10) additional titles necessarily reported.

REGISTRATIONS

TEMPLETON:— 43,945. For cigars only. September 19, 1924.
(ithrken Tobacco Co.. Auirusta, Ga.

ARROWHEAD LAKE:— 43,946. For cigars atid tobacco. Octo-
ber 7. 1924. L. D. Hougbton, Los Angeles, Cal.

ARROWHEAD WATER:— 43,947. For cigars and tobacco. Octo-
ber 7, 1924. L. D. Jlougbton, Los Angeles, Cal.

HAVA-SPEAR: — 43,949. For cigars, cigarettes and cberoots. Oc-

, tober 14. 1924. Hoffman Cigar Co., Wilmington, Del.

COLLINGTON:— 43,950. I'or cigart, October ^ 1924. Norman
X. Anderson, Baltimore, Md.

LETTS REST: — 43,951. For cigars, cigarettes and tobacco. Oc-
tober 16. 1924. A. A. Brown, Lynchburg, Va.

y.C.K.:— 43,952. For cigars. October 17, 1924. P^f to^Wt
Milwauk'c, Wis.

STACHELBERG'S TAMPA UNIVERSAL:— 43,958. For all to-
bacco products. October 1^ 19^4, American Cigar Co., New
York. X. V.

STACHELBERG'S TAMPA lA FAMA UNIVERSAL:— 43,956*
For aU tobacco products. October 1^ 19^* American Ctf^r
Co.. X*ew York, X. Y.

THE Z-R-3:-^3,957. For cigars. October 17, 1924. Harry Zim-
mer, New York, H. Y,

RE-REGISTRATION
NATIONAL SEAL:— 43,953. For cigars. September 25, 1924.
C. M. Khehalt, Red Lion. Pa. The trade-mark, though apparently
not heretofore registered in any of our Affiliated Bureaus, hai
been acquired by a transfer from Pasbach-Voicc Litho. Co.,
Brooklyn, N. Y., who had acquired same by transfer from P»
Lorillard Co., New York, N, Y.

TRANSFERS
Mo. ONE: — 2309 f Association). For cigars. Registered August 11,
18^, by Geo. Schlegel, New York, X. Y. Transferred to Heit*
man & Gaih, Glendale, L. L, October 17, 1924.

LA REPUTACION:— 12,916 (.U. S. Tobacco Journal). For cigars.
Registered December 1, 1890, by Wm. Wicke Co., Xew York, N.
Y. Through mesne transfers acquired by S. Bachman & ,.Co.,
Inc., San Francisco. Cal., and re-transferred to La Minerva Cigar
Factory, Inc., Manila, P. I., May, 1924.

FACTS ABOUT TURKISH TOBACCO RtGlE

The Regie Ottomaiie (Turkish Tobacco Monopoly)
was established in Turkey in May, 1883, with a capital
of four million pounds sterling, of which one-half is
fully paid in.

The Turkish Government vested with the Kegie all
privileges in all departments with respect to tobacco,
in the territory of the republic, chiefly:

1. To collect taxes on it;

2. Ferret out smuggling;

8. To give authorization to the cultivators;

4. To control and register all the cultivated fields ^

§• To receive all the products of the harvests into
the Government warehouses.

The amount of tobacco cultivated in Turkey va*
ries yearly between thirty-iive and forty millions of
kilos. The best products are those of the provinces of
Samsoun, Balfra, Smyrna and Trebizonde, which are
universally renowned and have an inimitable quality.

No other firm in Turkey but the Kegie Ottomane
can maimfacture tol)accos and cigarettes.

No other firm in Turkey but the Kegie Ottomans
mm. export cut tobacco ancl tobacco made into ciga-

By virtue of its agreement with the Turkish Gov-
ernment the Regie Ottomane is obliged to employ m
itft manufacturing exclusively Turkish tobacco pro-
dw^L in Turkey, l)oth for sale in the interior of th#
country am wrtl m for export,

CV)iise(iuently, all the tobacco and cigarettes of
til© Regie Ottomane sold abroad are pure and genuine
Turkish and {we mamifactured in the central plant of
the Regie at Constantinople.

Ikt products of the Regie in Turkey reach anntt-
ally t^ and a half billion cigarettes and two and a
half million kilos of tobacco, that is, together live mil-
lion kilos.

The above data, which is authentic, is supplied by
the American representatives of the Turkish Regie,
the A, B« Newman Company of New York City.

CIGAR BOXES

Dependable service— Quality packages— to meet
any requirement in the Wooden Containers for
Cigan

apJiSa^^^P^'^ P^^^^i^^ ^« the retainer of
AKOMA from Factory to Consumer

L=

The Buckley Cigar Box Co
24 Vine St..
DESHLER, OHIO.

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACM, PrcS.

U.A.VOICE.Sccr. a Gen"LManaG6II

ggjr - :*^'ir ' A*— Z

PASWKCmWDTCE

-:^ LITHOGRAPHING CO.inc ^

flRT IlTHOe^APMUl^S

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

OGARLABELS - OGARBANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail Road Mills Snuff, Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maccobops — H^appees — High ToasU
Strong, Salt. SWeet and Plain Scotcfts

MANUFACTURED BY

GEORGE W. HELME CO., Ill Fifth Ave., New York

Hey wood, Sfrasser & Voigt litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, III.

Cigar Labels, Bands and Trimmings
of Highest Quality

PerfectLithogmphy

AmericanT^oxSgiJpJy Qo,

2309 Russell Street

Comer of Orattot Street

Detroit, Mich.

Exclusive Sellino^ A6ents For

THE CALVERT LITHOgSaPHING CO.

^SI/^CE 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St. - New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
«IOBBER

J.G. DILL CO.

RICHMOND, VA.

J^anu/cxclurers <f

HIGH GRADE

SMOKING TOBACCO

V'

NOVEMBER 15, 1924

L 1 B F? A R Y

RECEIVED

NOV 20 1924

Agrieulture

The Most
Appropriate Container

Good

ars

SPANISH CEDAR BOXES

Practically

and
Intrinsically

BEST IN EVERY WAY

^ After all ,

nothing sntisfles Iiks.

a good ctgM

Especially wheu out of a Spanish Cedar Box

There are all kinds of Manila Cigars — Some
made to be sold at a Price only — others made
to establish a Reputation for a Factory and
to enable Jobbers and Dealers to Build a
Brand and to Satisfy the Consumer Demand
for a Mild, Sweet, Cigar at a Moderate Price.

BRAND BUILDING ALWAYS WINS

Although Service and Salesmanship, Store
Equipment and Advertising are strong points
in business building, the RIGHT CIGAR at the
RIGHT PRICE is the Fundamental Factor in
every successful Cigar Store Enterprise.

IF IN DOUBT ABOUT YOUR MANILA LINES

ASK US?

We will tell you all you want to know about Manila Cigars!

Booklet and list of Manila Brand Builders on application

MANILA AD AGENCY, (C.A.BOND,Mgr.) 15 William St., New York

WieilSHED ON THE IS AND I5IH0FEACH MONTH AT 236 CHESTNUT ST. PHIU.. PA.

Thousands Per Minute
Read Our Outdoor Displ

pROM the windows of e\cry train all Pullman ex-
presses to suburban locals on the <rrcater railroads
countless smokers daily read that

The Best Cigars Are Packed in Wooder\ Boxes

You'll see these handsome, dominant signs on both sides
of the right of way.

A rr.AN'nC city— Hair Mlle West of Toww. North Side of

^,^» R. tracks.

NEW YORK CrrY— Park Avenue and n:^rd Street.

Park Avenue and 121st Street,

(IREYSTONE, N. Y.— On New York Central.
CROTON-ON-THE-H I DS( )N, N. Y»— Ob New York CwrtfiL
NEW ROCHKLLE, H, Y.— On N. Y^ N. H. & H.
KEARNEY. N. J.-^ii D. I.. & W.

0» P. R. R.
CHICAGO--^ B. & Q. R. R.. One Eighth Mile East of Lavergne, 111.

on North Side of tracks,

69th Street 5c 1. C. on I. C. Railway.

C & N. W. R. Rm Milwaukee DivisioB.

P. R. R.

C. R. I. & E »• M.

PHILADELPHrA— 3l«attd Market Streets.

At Bristol on P. R, R.
At Daylesford wi P, R* R.

After all
jnothing satisfies like^
a good cigar ^

Novemlx^r 15, 1924

Say You Saw It in The Tobacco World

44th year

Judge

for

Yourself"

'rs:

M(l

??^.

.o^

\>^

The world^s most famous and

largest selling high grade cigarette

Turkish Cigarettes contain no
artificiaTflavoring and are
therefore purer and better
than other kinds of cigarettes.
MURADS are made only of
100^ Pure Turkish Tobacco

ot the finest varieties grown,
and are appreciated and de*
sired by smokers who demand
the best the world has to offer
in cigarettes.

MURAD

WAITT & BOND

Blac\stone

CIGAR

Havana

Filler

Absolutely!

lA PALINA

CIGAR

CONGRESSCIGAR^O. - Philadelphia, Va.

Get the Utmost in Advertising

Values

at practically no expense
by using the

WOODEN CIGAR BOX

for your brands.
^ They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

ABOVE ALL

CIGARS

Bdd cigars are die leadintf
fdkrs widi thousands of
deilen caleriiig Id staidf tEMfe
idio appreciate (Qiality*

Thejr are wonderful
Business Builders.

Bobrow Bros.IncMfors.

Pliiladel^U,U.S.A7^
Makers of Tiy^LaToMUa-Reail

44th year

Say You Saw It in The Tobacco World

November 15, 1924

AKAUFFMANSBROInc

YORK. PA

ESTABLISHED ,..-<:^SimmmmmiiiL^ 1893

MANUPACTUREIZS OF

aCAR BOXES

II

AND

CIGAR BOX
LUMBER

WE SPECIALIZE ON

GOLD LEAF WORK,

"BEST OF THE BEST

»9

^i^^^l^ A. SANTAELLA & CO.

Office, 1181 Broadway, New York Citj

FACTORIES: Tampa and Key Weil. Fhrida

TOBACCO MERCHANTS ASSOCIATION
QFUNITfiO STATES

JESSE A. BLOCK, Wheeling, W. ^. ....fi^fwt

CHAKLES J. EISENLOHR, Philadelphia, Pa Ex-President

WILLIAM BEST, New York. N. Y .Chairman Executive Committee

MAT. GEOKGE W. HILL, New York. N. Y. .,...» Vice President

GEURGE H. HLMMEL. New York, N. Y. ...*»*„.. Vice-President

JULIUS LICHTENSTEIN, New York, N. V. ..«^.,„,,..,. »••,... .Vice-President

H. H. SHELTON. Washington, D. C ..««,«. Vice-President

WILLIAM T. REED, Richmond, Va Vice-President

HARVEY L. HIRST, Philadelphia, Pa Vice-President

ASA LEMLEIN, New York, N. Y •.., Treasurer

CHARLES DUSHKIND, New York, N. Y Counsel and Managing Directcw

Headquarters, S Beekman Street, New York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. D. SPALDING, Cincinnati, Ohio. .....*•«•••*•*•■•••«••««••«•«•••... ....President

OTAS. B. WITTROCK, Cincinnati, Ohio.»*.««*.. ...,•.«.«••... Vice-President

GEO. £. ENGEL, Covington, Ky ...••••••••«*».*..«i .....Treasurer

WM. S. GOLDENBURG, Cincinnati, Ohio ••.••••««•*>*•«» •••..Secretary

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

CHAS. £. LONG, Lancaster, Pa ....*«..,..... President

A. W. KAERCHER, Chicago, 111. ..Vice-President

W. S. FULLER, Hartford, Conn. ., Treasurer

4#. x&. IH*^M A , A^ancasterj Ira. ..*...»♦*...»......*..*........*•..•*»......•:. .secretary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. rlviLiLMA^ ••.•.•.«.«•■.«.«•. •»«••*•.«.«••«. .....*...*.••....*•• 1 resident

JACK ECKSTEIN ,....,.••... •.«».*....•.•....•.•.•«.....•...,. ...1st Vice-President

SAM. FORDIN •.,««•••••••••.•.«.•......•.««.•••■•*.••. .....2d Vice-President

MAX BERLINER ..,.,,,,,.,,, ..Treasurer

LEO RIEDERS, 300 West 118th Street, New York City .................Secretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JC/Se.1 H WINNICK ••••••••••••••••••.•#*••.••.••*.«.***. ....••••*»•♦••. *...*W8loe'»»

SAMUEL WASSERMAN Vice-President

ARTHUR WERNER, 51 Oiamberi St., New York City.. Secretary and Treasurer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE — ONE COMPLETE SET NEWTON-STOAKES

LETTERING PENS, with inks and complete instructions for

making niftv show cards and price tickets. Absolutely new. Address

I'.ox 451. caVe of "The Tobacco World."

WANTED

CIGAR FOREMAN FOR HAND AND SUCTION WORK—
Man who is capable of qualifying for a higher position. State
aj?e and experience in detail. The position will be with an old-
established concern operating several plants. Ample opportunity for
advancement. Box No. 470, "The Tobacco World."

SITUATION WANTED

RETAIL STORE MANAGER, WHO HAS ALSO BEEN
Jobber's Representative, desires position. Has had six years' ex-
perience and is at present employed in Philadelphia, but would change
residence if necessary. Best of references. Address Box No. 477,
care of "The Tobacco World."

POSITION AS SUCTION FOREMAN WANTED BY MAN
thoroughly experienced in Suction Work. Twenty years' ex-
perience in the largest factories in the country. Box No. 471, "The
Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

NOVEMBER 15, 1924

No. 22

TOBACCO '.^ORLD CORl*ORATION
Publishers

Hobart Bishop Hankins, President and Treasurer
Gerald B. Hankins, Secretary

Published on the Ut and 15th of each month at 236 Chestnut Street,

Philadelphia, Pa.

Entered as second class mail matter, December 22, 1909, at the Post ^
(Ml^ Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada. Cuba and Philippine Islands, $200 a
year. Foreign. $3.50.

uminnmMnnHHinmnnniinnni iiiit i m ii n tMiiiiiiiiiiMiiiiiiiiiii>MmniiiiiiiiiitimimiiiniiiiiiiiiMiiMiiiPMiiiiiiiiiiiii«iiiiMiiuiiuiiiMi»MiMiM«

! OUR HIGH-OEADE NON-EVAPORATINO

CIGAR FLAVORS

Make tobacco ni«Uo>v and smooth In character
and Impart a most palatable flavor

FLAVORS FOR SNOKING and CHEWING TOBACCO

Write for List of Flavors for Special Brands
BETUN. AIOMATIZEI. BOX FLAVORS. PASTE SWEETENERS

FRIES 8k BRO., 92 Reade Street, New York

HHIIHIIimiMtWHWBIiWtmMIWHWIIWHHtmHtMiniHHI'illimMIMMiimi^Wti

D7i^ GLactr^f Quallla

IM SECOND AVENUE
NEW YORK CITY

November 15, 1924

Say You Saw It in The Tobacco World

44th year

Fragtant aroma and deli^tBil
taste are difficult to retain, even
in the finest tobaccos. We know
on^ one -way^ toasting a costty
extra process, hut worai it ~tke
fiavor wins.

LUCK

TRIKE

44th vear

Say You Saw It in The Tobacco World

November 15, li(24

Increase Profits and Production by using
COLWELL'S AUTOMATIC

BUNCH MACHINi:

Mr. Cigar .Manufacturer, you owe it to yourself to enijiloy ever\ means possible to
reduce cost of production.

Vou should put this AUTOMATIC- \X)SG FlLl.KK lUXCII MACIIIXK to
work for you now and save money by reducing the cost of making your bunches.

Two operators can easily learn to run this machine and will soon become j^rohcient.

It onlv takes up about 3x4 feet of floor space and is driven by a '4 II. l'. luotor
which consumes little current and can be operated from any ordinary light socket.

It is substantially constructed and will render long year.s of valuable service.

Catalogues and any particulars upon request

COLWELL CIGAR MACHINE COMPANY, Inc.

131 Washington Street, Providence, R. I.

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E. BAIR & CO.

Afl»r all

PENNA.

•KJuality Cigar Box Manufacturers For More than Fifty Years'

MERCHANTS aCAR BOXC0

DALLASTOWN, PA.

..MANUFACTURERS OF

CIGAR BOXES & CASES

Dealers in Labels, Bands and Edgings
CAPACITY 1S,000 DAILY

ff I a 9 \kT J ^* make them. Anything in Cedar, Veneer,

It It S W OOCt- Redwood and ImiUtion.

1^ I^' D * ^* ^*^* them. Let u* quote you on your

tt at S t^nCGS need. Line up with a fir«t claaa bommakcr

for your 1924 requirements.
WE SPECIALIZE IN BOITE NATURK BOXES
First Class Cltfar Boxes Ciuaranteed

BETTER
SMOKING

BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 5620. 5621. 5622

MAKERS OF:

Philadelphia Hand Made
Havana Ribbon

(Ripe Dominic FUUr— Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlel

wy^riiii

CICAR MACHINES

BUNCH BREAKERS

CIGAR PACKERS

BUNDLE PACKERS

ROUND CAN PACKERS

^LTE'KORRECK MACHINE CO.

231 233 lONiA AVt N W

Grand Rapids Mich

FOR GENTLEMEN OF GOOD TASTE

■■■■■■■■«i=3s sseiasiisi:

aieaeii a e a s s s e i

aiaagaaaasaaiaaaiaai

lilt saa aaezzzzzz

■g=;=::rir:;:;:r

aasiirrrrr::;:

Volume 44

THE TOBACCO WORLD

Number 22

EsUblished
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, NOVEMBER 15, 1924

I

Foreign $3.50

EDITORIAL COMMENT

HK pi(»hlom of TOatiy cigar iiianufacturers lias
iH'tMi and still i.s, to produce some of the popu-
lar sizes of their brands at a proHt. The prej-
. udice against mechanical equipment, in the

minds ot some, js no doubt a big stumbling block to
piogres.s. Ihe fact remains that an effort must Ik?
made to adjust this situation. It is a bio- h„nien for
any manufacturer to meet competition in jirices and
sizes when he has no Ih^ of making anv monev out
01 it.

Oiie machinery inaimfactnrer daims fliaf Bv the
use ot his equipment for making a certain part* of a
cigar, there is a saving of from $i> to .+4 jier thousand.
Jf this fact can b.e established, and we feel that the
manufacturer's statement is truthful, tlieiv is ho ex-
cuse for any manufacturer not making an efiT'ort to »vi
.m the right side of his ledger with the great majorUv
of his sizes. ^ ^ '

^ ,^ manufacturer .said the other dav, "The nroflt.'^
ot ]924, if any, will not ^ from sales but fr(»m the
economies and savings practiced, in the majoritv of
Dusmesses.^' *

It seems to us that the cigar industrv as a whole
has de ayed t(»o long in adjusting their manufacturing
methods to meet conditions. There are several differ-
ent methods of equipping cigar factories for mechaid.
cal production. Some methods require a larger outlav
of cjtpital than others, Init the purchase of cigarmakiug
machinery is an investment, and one that will i)av for
Itself many times over.

The cigar manufacfurers wlio are facing the ne-
cessity of lowering their iiroduction costs will do well
to iuvesti^te the cigar machinery field at onw,

W newly-orgatiized Hational Hctaii Ci^r
Dealers' Association is evidence of the rmU'
zation that something must be done to help
the independent cigar dealers of the «ountrv

pretty soon, or a lot of them will be bevond lielp. *
^ The personnel of this organization* is one to ia-

»pJ» Wififl^'uc^f ttttd mmt of the officers and directors

n2: yHeagT>, 111., as president, and Joe Loeser of

S^f^'ff '"^ ™'-^^'''^^^^^^^ '^'^'^^^ promise 7mu^
ftctn It} tor this new organization.

,lo our miiid what is needed at once is a oiii^k nv

'^:^Z in n.T' "'"'i ''-^".^ -l-le "a.'oSa'irnt by
coimties """""■ "•'•-^^ ""'l t°^™«. »>y

coukn^'tb^r'Jnch',"'*"" ^"'^''' •^^'"'"•«" Association
eouicl tatiici sueli a moveniont, with ,.ach local or-aiii-

J '"'^ '^^'"'Sf .'■n>.c-<cute,l by delegates at tl.e meet-
ings of the national association • "»- uuti
The ci-ai- manufacturers of the country ou-ht to

el a vital interest in such an orK«nizati,„ •amlTo as
MM in tl le tmaiicm- of the national ass„ciation ntil tV
:..«.nuzalion .uembi..r^ would make i, selt-Mip,,!.;'*

It lias bpon onr expeffMrcp that the .h-v,.l„„nu.„t of
= .; or«amzalion ,lc^en,ls la,s,.|v on l-e sona Z uf
And un ess there is ihm-«o,io1 ' .♦ 1 ""*»i tonraci.

mcetinj^s. interest will kJ;"*^ ^^'"'""^ '■""• ^''^l"*^^"'

There are always so'nmnr Tocar problem* fhnt ;*

"rr V m'ir^r*^'; ""«■'"■••' - loeaTlt'ni'a l o.*^
I'lK aus tii.m the local groups couhl then f-ik-p ,1,1 „..
t.oMal problems through the n'uional as oeiS "''t k':
dtte» from organization membership shoulo S
Oient to enable the national association to mi ntnh

X'i ov *!,"'■ "'"' •';'"°"f'''-^- «equain.,5^w;h' he'U-
twlers problems, and ready at a moment "s no ce fo

1^;"^^^!^^ -«* con's trictive tVtft'l!:

nppeal to the ni«n„fact„,ra,T'bbe\'?. ,d%^,;,!^-';^
ft nanona association their active support

\f« il- 4'''"'''''"' ""'^''* '" S*"^ '» touch "with r A
Mitt8, 240 Houseman Building. Grand Rap ds Alich "
«t oneo tor details of the Xational Retail Cigar Deal-*
er. Ammm. Ui: ilitts U secretary and treasurer

THE DEISEL-WENNER CO.

fUken

UNA, OHIO

Xovember 15, 1924

THE TOBACCO WORLD

44th year

9

44th year

THE TOBACCO WORLD

November 15, 1924

PhUatlelpliia, Xovonibor 15, 1924.

HE maimfacturors have felt no let-up in the
demand for cigars and we find that some man-
ufacturers have been unable to complete their
deliveries on their holiday orders for one-tor-
tieth packages due to their inability to produce sufli-
eient of the regular oiie- twentieth packages to meet the

demand. , , i i :„,

With the retaiters thew has been a marked im-
piovement in business the pst week, with box sales
much in evidence. „

John Middleton, 1211 Walnut Street, manufac-
turer of the well-known ''Walnut Mixture'' smoking
tobacco since 1856, has a window display that is most
unusual and exceptionally i^ttractiye

This displav is an -Amber Exhibit' and shms.^
rare and unusual speciments and is the hrst ot its kind

since 1876. , .,

There are nuggets of clear amber and paiti\
cloudv amber, polished and partly polished, nuggets
with imbedded insects, ])etrilied wood and amber, vane-
«-ated bonv amber, plant life iml)edded in clear amber,
green amber, black amber and transparent amber

There are odd-shaped nuggets and some pebble
surfaced due to the wash of the sea. .

Varieties of am])er are found in many countries,
but the finest specimens, such as shown in thk display,
are from the region of the present Baltic Sea ^

Amber is formed from the ri'sin of needle-bearing
trees of an early geological period kJM>wiiad tl^ ***#>-.
lier Tertiarv Eocene."

With the gradual siiildng of the land, t^e sea cov-
ered these forests and after its recession many cen-
turies later, valuable amber l>eds were discovered m
the section known as Bamland, wlwr^ tib© eiirths rich-
est deposits we found.

In connection with this amber exhibit, many differ-
ent and exceptionallv attiactiv<' pipes and cigar and
cigarette tubes are shown, the pipes of meerschaum or
In-iar with amber bits or of briar with meerschaum
bowls with amber bits, and the cigar and cigarett©
tubes of various stvles of amber and some with dia-
mond and other piecions stone mountings, and the
most fastidious can be more than satisfied when choos-
ing from a selection like that displayed.

Stoe%^ers' Broad Street Station drug store c%ar
stand is having a steady call for -AVebster,*' •Ber-
ing," **La Palina," /'PhU^elphia Club," as wellm

T. H. Hart & Company, 1514 Sansom ^^treet, lol;-
bers of the '*Leda" clear Havana line, and \\ isko,
two for fifteen cents, report a big increase m the de-
mand for these brands.

The George B. Evans drug stores are teaturing
their "Miraba" five-cent brand as well as all the popu-
hir advertised lines.

F B Vetterlein, No. 1 South Fifteenth Street, has
rrcentlv installed verv fine new showcase fixtures and
also a iiew large show window on Market Street, which
oioatlv enhances the appearance of the store, which is
one of the most attractive in the central business sec-

^'' Some of the leading brands sold are ** Royal Club"
tav(.ritas, '*Four Knights" triangidares at five cents,
-Aristocrat Blunts" at two for fifteen cents and
"Tampa Monarch" and 'Mose Diaz," Tami)a-made ten
cents and upwards. ^ ai » ^^

David Olster, Junii)er and Sansom Streets, has
added recentlv the -Mi Adelina" line, manufactured
by M. Rodriguez & (^ompany, whicU k Bating ^i^"

"''""'^"^Garcia" and **Tega," ^Mi Ho^r" and
«Ruvera Lojjez" lines are also ])rominently displaveil.
S'ahn & McDonnell, at their Widener Building
store have devoted all their window space this week
to pipes and smokers' articles and feature the well-
known imported lines of Orlik, Peterson and Dunhill nj
a verv attractive variety (»f styles, and also a special
.lisplav of calabash and ^Hell Maria'' pipes, novelty
tobacco pouches and leather ])(mches, cigar and ciga-
rette cases and other novelties.

The Vahn & McDonnell Hotel Adelphia stand c(»n-
tinnes to enjov a good ])atronage on 'HV)rte7^," **Gar
oia Grande," -Bering," Optimo" and -La V^^ta"^^ .
Godfrev S. IMahn (^ompany, Thirteenth and ( ht^t-
nut Streets,* are receiving a steadily increasing call tor
**As You Like It" Chieos packed ten in foil '"^^^^'^^Vl
ing at fiftv cents, and the always ])opular G. S. M. -in-
vincible "'at two for fifteen cents. .
National Drug Company stand Thirteenth an(
Market Streets, are featuring the -Cadillac'* &m V
tm cents This ciirar of exceptional (piality. whicli '^
having « wcmdevful reception witli the trade, is tl"
nrodiut of the Fleck Cigar C<mii)any, Kea<hng, la-
and distributed in Philadelpliia teiritwy by Urn Vic
torv Ciuar Company.

' Thir H-'ii.l in also en.i(»ying a goml busines» oii
**Regenita" triangulares and -(Jasco" pertectos ih
five cents.

Mooies' cigar store, 1314 Filbert Street are mak-
ing an attractive show^ing of -Cortez," -Jose DiazV
and -Custom House Smokers."

Attorneys for the creditors of the P^iseman Cigar
Company made application on November 14, 1924, in
(^mrt of Common Pleas No. 3, Countv of Philadel-
phia. Room 285, City Hall, to continue the present re-
ceivership.

J. R.

WYKES IN CHICAGO

Claude P. Wykes, of the Loudon Manufacturing
Company, of Grand Rapids, Mich., manufacturers of
that good-looking cigar case that is being seen in all
the best cigar stores now, was in Chicago the week be-
fore last looking over the possibilities in that city.

The Loudon case is gaining friends evei*y day, both
from those in front of the case and those in back of it,
as it enables the clerk behind the case to give quick and
accurate service to the man who is in front of the case.

It it is possible that you have not heard about, or
seen, this splendid fixture, write for descriptive folder
to the company.

"UNITED" MAKES DEAL WITH YELLOW CAB

A huge mlvcitisement in a Philadelphia daily
paper on Monday morning announced to the public that
beginning on that day, anyone could step into any
Ignited Cigar Store in this city and telephone for a
Yellow Taxicab without any cost whatever for the
teUiJhone service.

This is an addition to the I^nited's -service"
whicli makes their stores so popular.

GlOft^ FORREST DIES

George Foil est, who was at one time connected
with the leaf tobacco industry in Lancaster, Pa., died
in the Lancaster (Jeneral Hospital during the week of
Novcnilu r 1st, fioin injuries which he received when he
fell at Lititz a shmt time ])rior to his death.

^r. Forrest was well known among the leaf to-
bacco men of Lancaster, and was a member of the Lan-
€a«ter school board for about twenty-five years. He
mm iwveuly-two years of age.

YUDELSON AND CONOVll? WILL WOVE

About December 1st the leaf tobacco firms of S.
Yudelson & Company and the (i. R. Conover Company
expect to move to their new quarters at 310 North Third
Street, At the new location the two companies ^yill
have a fine three-story building at their disposal, which
will hje needed iac^k far tfe ex^|iik)u of their busi-

NIW YORK SAteSMlN HOLD MEETTNO

A meeting of the New York branch of the To-
bacco Salesmen's Associations will Ix' held on Friday
evening, November 14, at the Hotel Pennsylvania. Alt
memlxM's have been urged to attend as it will be the
occasion ot the annual election of officers, and a very
prominent speaker has been eniageil to address the
meeting.

AMERICAN TOBACCO EARNINGS

Beport of the American Tobacco Company for the
first nine months of the year showed net income of
$P2,08r),188, after interest and some other deductions,
etiual to $4.97 on the 1,952,49(1 common and common
**B'' »hmvm outstanding of $50 pan

TAMPA CONSIDERING PASSING ON THE

INCREASE

Among the cigar manufacturers in Tampa there
is a great feeling of uncertainty as to what can be
done about the increases in wages which have just been
granted the cigarmakers on account of the strike.

Some of these manufacturers are in favor of, and
have, passed the increase on to the consumer by rais-
ing the prices of their cigars to the jobber, and so on
do\\7i the line. Others are still on tJie fence, wonder-
ing wiiether to pass the increase on or to try and g<'t
around this back-breaking burden in some other way.

Some little consolation has been passed among
them, to the effect that similar increases have been
granted by the manufacturers in Key West, which
town is their nearest competitor.

Val M. Antuono has told the cigarmakers' commit-
tee that he simply cannot meet the raise in wages and
continue in business, so his factory remains closed,
while he is seeking some wav out of the difficult v.

INTEREST IN CIGAR MACHINERY GROWING
The Colwell Mjichiiie Company, of Providence, K.
I., reports that interest in the use of cigar machinery
is glowing very rapidly, and sales representative 11.
Ij. Bush is overwhelmed with inquiries at the present
time.

The Colwell long filler bunch machine fills a long-
felt need and with the growing necessity for economy
of operation, cigar manufacturers aie carefully inves-
tigating all types of cigar manufacturing equipment.

The manufacturer claims for this machine that it
is almost impossible for this long filler bunch machine
to make a *' choker,'* which is assurance that every ci-
gar produced with this device will smoke freely.

The saving on i)ro<luction costs will vary with dif-
ferent manufactttrttK% tafc it is an aj)preciable amcmnt
in any case.

The machine can be hooked u]) to any electric light
^■ocket, ami the (*olwell Machine ('om])any will be glad
to install the machine for demonstration with any in-
terested manufacturer. A letter to the coni]>any at
lot Washington Street, Providence, K*. 1., will receive
prompt attention.

FRED SCHAfsFFER^^PRESIDENT OF OHIO POOL

Fred Schaeffer, of (lermantown, Ohio, was elected
president of the Miami Valley Tobacco (Jrowers' Co-
operative Association, at a meeting held on Thursday,
November 6tli, in Dayton,

Mr. Schaeffer will succeed Willia in Stroop.

H. E. McEowen was elected first vice-president:
John Vj. Share, second vice-jjresident, and Uarry Darat
and J. C. Perjkiiji wejte electeil. directors.

H. M. DUYS RECOVERING
The many friends of Henry ^I. Duys will be glad to
learn tluit he i« on the road to recovery following a
serious illness from pneumonia. According to last
reports the crisis had been passed and his return to
Water Street in a short time seemed assured.

BECK 1^¥S REYWALDO FACTORY

Awjording to reports, Joseph H. Beck & Conqiany,
cigar manufacturers of this citv» have purchased the
factory building of the Reynalno Cigar Company, at
Reading, Pa. It is u^erstood the purchnse price was

10

44th year

THE TOBACCO WORLD

Xovembor 15, 1924

Xovenib(>r 15, \U'24

DETROIT

Warm Weather Hampers Buying of Stocks for Holidays-
National Retailers Association Secretary in Detroit —
Kinsel Drug Head Pays Inspection Visit to New
Mazer Factory — Central Drug Has Prize
Window Display

'Ji

Detroit, Midi., X<>vcm])er 10, 1924.
ETROIT'S it'tail tiuarists U'port biisines.s as
showiii<i: a slight iiieroaso (luring tlu' i)a«t
tliiitv (lavs, hut couditious are far l;el<»\v nor-
mal. A generally (luiet tone ] pervades Detroit
trade circles. Ketail buving for this time of the v(»ar
has been nnuh hanii)er(Hl by the unusually warm
weather. In wholesale and Jobl:ing circles, business is
leported dull and the demand geneially light. Collec-
tions continue dull and accounts are beino- closelv serat-
inized. Optimistic expressions have followed swiftly
on the election results and Detrcnt 's business men in all
lines expiess general satisfaction, and look forward to
^ early revival of a big; business era. The in<lustrial
situation has not shown any nniterial inipiovement and
none is immediately anticipated.

Detroit's cigar manufacturing plants are r«'portetl
to l^ workini*- t(» full capacity and are sjx'eding up on
production to take care of tlieir holiday orders. The
l»eWft of the settlenu'iit ©I ^m Tampa strike wan re-
ceivM by J)etroit's leadinu* retaih^rs and clulw with
great rejoicing* and satisfaction. The stocks of Tamjia-
made cigars hav(» been greatly reduce<l during the ]»a.#
few weeks, nuniy dealers are out «rf certain )»ran<l» in
various sizes and shapes. Informaticni from the Tamfm
manufa( turers is that th(\v are making daily shipment*
ttud that tliey hope to Iw able to fill all holiday oidcrs,

C. A. ^iitts, secretary-ti'ea surer of tile Natioual
Betail Ti^ar Dealers' Association, and prfifirfetor of
the cigar stand in the Pantiland Hotel, flraiid Rapid«,
^lich., spent a few days here last week oii bii«iiie»».
Mr. otitis reports tlio association ftf^ coming aloti^ In
fine shape and that the retailers are taking a git»at ileal
of Interest in the organization.

Dh^ipatiou. — "Mtf fJatufJffrr, wfm M thirteen ifi'mn
M, rode home with the HtUkmau the other mormnfj,'*
Maitl a Detroit fafln r, "He fime her a lift from the
street mr, when she was refurning home from a ffat-
t owe* en party. If was the first time she ever rttde in a
horse-drawn vehicle,"

W. B, ^rcBurney, of R. A. Bacliia k ronipany,
1 onif Island Tity, N. T^ manufactnrers of **Flf>r De
Hachia" cigars, %vorked the trade here* last week and
rr»| orted business as being very satisfactory all nhnm
the route,

John W. Merriam, of M. Bustillo k ^^erial^,
Tampa, Fla., was with us for a few davs last week,

making- the rounds of the leading- clubs and retailers.
John said business was verv good with him and that
he had booked many tine orders for the holidav trade.

K. A. Kline, Jr., of 1^]. A. Kline k Company, New
York, X. v., manufacture! s of the famous '* Medalist'*
cigars, worked the trade heie last week.

Frank Will, of the G. 11. P. Cigar Company, manu-
facturers of the "Kl l*roducto'' cigars, visit(Hl the De-
troit distributing- l>ranch last week. Mr. AVill was on a
tour of inspection of his company's branches, located
in Milwaukee, Indianapolis and Detroit. Mr. Will re^
I orts the sale of *' HI Producto" cigars to be increasing
iu all sections of the count rv.

Dan Manheimer, of the Imperial Cigar C(mipany,
LaiK-astcr, Pa., was on the list of out-of-town visitors
who signed Thk Tobacco Wow* register at Bert John-
son's this week.

B, F. Pyle, of CTeveTand, Ohio, spent a few days
rusticaffng i]i our midst last week. B. F. was looking
line and sai<l he was feeling tip-to]), witii no complaints
to make about business,

E. X. Kockwell, mana^r and buyer of the cigrar
departnu'nt of the Kinsel Drug Company, accom])anied
by Fred^ Fell, assistant manager, and Eddie Parent
and Ernie Staid, made a tour of inspection of the Ma-
zer-Cressnnni Cigar ( V)m]niny's new factory de luxe on
Ctrandy Avenue last week. These estimable gentle-
men were well impressed with the marvelous plant,
its const luct ion. its system of humidifying: and the
wonderful (ondition under which the ^fazer-Cressman
produds are jn'odueed. One of the most interesting
departnn'nts was the stripping room. The visitors
wer^ inf<n-med that the girls were stripping:, so a l>ee-
llne wa.* mad© for that s(^ction of the factory, each one
expressing- his desire to be placed on the weekly pay-
loll. The Kinsel Dnig Comimnv's ciprar department,
under the manauenient of E. N. Kockwell, has the dis-
tinction of "selling more cigars at retail than any
ciifar department in the world. '* They are bi^ users of
the Masier-Cressman Cigar Company *« products and
they dispose of ndilioiw of ( igars annually.

The Central Dru^ rom]>any's store, located at M^
WofMlward Avenue, liad, an unusually attractive win-
dow di«<nlav last week of products of the San Teltno
Cigar Company. Tlie eenterfiiece was the lamp post
of **Ye Olden Days" at tb© inttrsectioii of "Court

{€o}i filmed on Page 16,)

THINGS THAT PLEASE

Why IS It that though there mav be no difference
in the price so many men have a 'favorite nl^ in
wlHch to buy their tobacco, cigarettes ami c gaiVf^hev

i.iitu 111,11 stand or sforo, yot tliov just iiatmallv nl^in

o Li> mar «lu.„ thoy arc- in noo.l'o a no 3v 1,

tjK. ea...of _at loa^t one person the reason. 2^\^J^

. M'lu'ii a man wants a package of eisrarc-ttos or -i
a.«ar, he ,loo.sn;t usually want toVa.te an t me over

1.0 pun haso. This is ospocially tl,o case" w d. c?«a
n-ttos. \lH.n he finds a place whor. after tie first
w.n„'""''i"r *'"■ "'*"' "* ♦'"• •■»•'"•"'• knows what he
out the box desired, he saves time and appreciates

"^Tb'llW-. sn T- ''' ""■•■^'^ "" ^™"^ «^ « ha'l'f a Wo:k
lo gam tins speed m seiTice.

. y ^" ^^1^^'' '^'^y^ ^^'»it*n parking time for automobiles
IS limited in most cities of anv size it is impoi-ta^U at
a man save all the time he can in making rathe pu^
diases and this fact makes such quick service much
more appreciate*! than it was in the davs when "

hu^r'^rirr"/" •^"' --^ ^^ was not so necelsan to
nun > as It IS for many reasons these davs

smile th ? l"^V '^"/^ P^'''^"^ ^'"^ ^^^^ ^^^'^^ ^^'ith a
smile that helps. The doctor may have told the man

ha he had better go a little easy on the smokers mu
in that case he doesn't like to buy them fn,m a pers
who acts and looks as though he was passing oiU pdso
when he passes out a box of cigars or a packi^e of
cigarettes. It is bad enough to think c.caiionrffv of
he funeral w, bout having the man at the cigar stand
look and act like a j)allbearer.

The words -thank you- one hears in some stores
certainly helps. It indicates that the patronage is
appreciated, provnled the words are not uttered in
^o stereotyped a manner. A little real fec^ling must
be put into those words to make them at all effective
.\o matter how conlial and how thankful the clerk
may be, h(»wever, it will not take the place of the
promptest kind of service. The person who drops in
tor some smokes may have only a minute or two left
Detore his juirking limit will be up. lie siniplv caiCt
wait, h he does he is likely to find a tag on his car
and that will make the cigar or the box of cigarettes
cost him too mucii nnuiey becausL. the judge will not
accept as a valid excuse the statement that the service
m the cigar store was too slow.

Good window and counter disidavs are apijreci-
ated because they show the special things that are be-
ing ofitered and any changes in prices. The cust<mier
Jikes to see the prices given oil evervthino that is
displayed. Jle may n*»t be interested enough to in-
quire prices. He feels that the dealer should' be inter-
ested enough to give the price information witlnmt l^.
ing asked Unless prices are given the chances are
that he will not feel like spending his monev or evm
asking about the i)rice. Ho is likelv to take it tm
panted that the priwa are rather high.
^ A man ^ read as be runs Mt he usually has to
stop to ask questicms, TOdisi)Iays that uive ev'erv pos-
sible intormation and which can 1^ taken in at a glance
are great time savers for the customer as well as in-
prmation gi^•er8. Tb© vwy lim# when the informa-
Uoii will do the most good may 1^ the time when he
»• ui too much of ft Mtry to stop and ask questions

Say You Saw It in The Tobacco Woeld

44th year

11

HE Milano Pipe, the Milano In-
ouioiice Policy and the Milano National
Advertising form an invincible selling
combination which no dealer can afford
to overlook. Write your jobber or

WM. DEMUTH 5? CO.

230 FIFTH AVENUE, NEW YORK

World's Largest Manufacturers of Fine Pipes

Qhc'Insured Pipo

••••••••••••••••••.•.....

■•••«•»««»»

II

12

44th year

THE TOBACCO WORLD

November 15, 1924

News From Congress

^^.:6^

\y

iii>F;i|i III!

'liii

Flit

rm-

.^% , •

_ 'AND

F E D E R A L

Departments

jiiitti''iifcT'> iill'

Lcl.Mwrf Lt<

Complaint Issued Against J. Klorfein
The Federal Trade Commission has issued a tor-
mal complaint of misrepresentation and misluandm.i;;
against Julius Klortein, New York, a manuiacturer ot

"^'^^The complaint alleges that tlie lesponclent uses

labels on cigars which he markets ^>7^;;i^»^- .^^^^ ^^^
-Havana/' -Vuelta,- -Abajo" and -(Jarcia, eithei
alone or in connection with other words. It is charged
that the cigars so labeled are not nunU; wholly ot i u-^
ban-grown tobacco ; that they contain little, lyiny, ot
such tobacco, or of tobacco of the district ot Vuelta
Abaio. The use of such terms, under these ^^I'^'^l
it is asserted, misleads the public into the belret^ that
«ie cigars are made wholly of (iiban-grown tobacco
and that the name -(iarcia'' was first used by the re-

^P^^The commission further alleges that tlie respcnid.
ent, in connection ^^'ith a certain design or drawing,
registered bv him as a trade-mark, has used the words
-Garcia " ''A Mild Havana," and others together with
th# inscription that the title was registered and de-
signed was owned bv Julius Klorfein, and registered
in the United States Patent Office. The c(mi])laint al-
leges that the respondent's registered trademark ccm-
sists simplv of a design or drawing without words or
title whatever in connection therewith, and claims tliai
the respcmdent's methods an' n(»t only misleading t<>
the purchasing public, but are unfair to competitors
n^ truthfully advertise and label X^m ^pods.

fHiHtnan Surcharge Still on the Pan
The surcharge now imposed by the railroads tor
Pullman accommodations is a m«Miace to economic man-
agement, an incentive to extravagance and a new ami
dangerous i)recedent in American ecnnomic lite, it is
declared in a brief tiled with the Interstate CV,mmerce
(Commission bv D. H. dink, in behalf of the Interna-
tional Federation of Commercial Travelers Organiza-
tions The commission is urged to adopt hxammer
Keeler's tentative report, recommending the aboli-
tion of the surcharge, no information which v^mM nus-
tify any other action having l>een developed m W«
re^nt reopening of the ease, Mr. Clink asserts.

T^ Pullman Company, having neither initiated
the surcharge nor received any b(MK^fit frc^ it-tiw
ravenue going to the railroads--is ^vdhng o have t
removed, the commission is told m a briet Med by the

with the railr<mds in devising and carrying ^t a^
plan which would provide an^ aH^Vitional reYnw
needed by the carrier., to be collected as m^of th^
regular Pullman fares instead t>t m the fom of «
mrcharge.

From our wi/a^mimbtom Bureau 622Albee BmiQiwG

Growers Suffer Heavy Loss From Disease
Diseases of tobacco cause an annual loss to grow-
ers of more than $25,000,000, and their control ^om
oi the big problems of agriculture, according to official
of the Department of Agriculture, who, tor a umbei^
of vears, have been engaged in studies ot methods ot
eombating these diseases. , . , ,, . u «.

Among the serious diseases to which the tobacco
plant is subject are black root-rot, the niosaic disease,
wild-fire, black-fire and Wisconsin leaf spot. These
holvev^^^^^^ are but a few of the sicknesses which th»
plant suffers. . . «^

Eradication of these diseases is bein;? «o«R»'l^^
♦he department, and success wil not only mean m -
lions of dollars to the growers of t he countiy but ^^^
i!.K?J^ease our stocks of tobacco, both tor domestis use
and export.

Trade Associations Urged to Take Up Fire Prevention
Becommendations that the various trade associa-
tions throughout the countn- take up the question ot
fire prevention as applicable to their o^vn particular
industries were made September 26 at a meeting of
he NaHonal Fire Waste Conncil held under the aus-
pices of the United States Ohamber ..f (^.mmerce

In discussing the tire preventio.i work ^vhlch »
now being prosecuted bv various agencies, it was
^hited out that while individual business concerns
an Im nnt-actnrers attempt to prot.-cl their own plants
,K luTtrv as a whole, ha.l not yet been approached in
"uc a manner as to secure the eo-operation ot whole
tia es. 1 was believed that mnch effective work coud
be erfome.l bv trade associations acting '" ^"-"Pe'"-
tL \v th experts from any one of the several tire pre-
vZtim, '.rga.Hi5^ti"n« ^vho offer their ser^•.ces with-
out ctiarge. • ,

While fire prevet^tton henefita insurance companies
bv reducing their losses, the matter has a national as-
pect in the cons..rvation of the material wealth ot the
nmnti V since propertv burned is irrevocably lost, and
a "lias a dire'ct llneiil to the business man or manu^
facturer. since insurant rates being based «P"i> the
fire hazard, the elimination of hazards results m a
lowering of the premium.

Thp «wiifcrence also discussed the question ot m-
een,l^S^"aisc>n and will appoint a ^mmit^
to svudv the mrlhods for dealing with thi> V'^'^'f^
adopted bv DHinit, where all suspicious fires a^^
ves igatecl immediately and fully. As a result ^ tf«|
3 W which detectives are permanentlv ass^d
l^eniv-four hour» a day, ttie number c.f incemhai>
fires baa been cut In two years from 11* t« tlwrt).

November 15, 1924

Say You Saw It in The ToBA.^rjo World

44th year

13

PIVOTAL POINTS
By Edgar L. Mills
We all find it absolutely necessary to watch th#
attoant of cash which we have in the bank very closely.
If we neglected this precjuitinn, we would soon come
Ut grief. Ft is iiisf as necessary to watch the cash
which is tied up in the stockroom and oit our shelves*
Xeglett of this duty means dei)reciation ami an un-
iiecp.*>*aiy tie-up of investment. Xegleet of the cash
represented by .st<Kk, may mean a serious business loss,
ereii failuie itself. Keep the merchandise alive and
healthy. Dead stock is a menace from any angle at
wh^ yoa may Imik at it.

* * «

Tiiere may ^ some spots where opportunities are
better than they are right where we are located. Hut
usually, we can depend upon it that success can to
won where we aw, U' we go ab(mt it with intelligent
thor(»ughnes8« It i» a mistake to stick to a sinking
ship. Or to ^ on with a business if thoro i» reidly
no prospect for healthy growth and progress. Biit
before we make a change, we ought to te certain that
the fault is not in ourselves. If it is, we will <«rry
It along with na wherever we a»y §o.

# # #

We cannot expect to sell our prospects on any
idea whicJi we may ha\e to offer, unless w© are thor-
oughly sold on it ourselves. More than that, we must
learn to present our message in its most telling fonn.
If we ^n show the advantages and merits and worth
of our proposition and d() it convincingly, business will
follow as a natural consequence.

Some ])eoj)le keep so everlastingly busy, that they
thrash themselves around and around to the point oV
exhaustion. Then they never have the gumption to
face the difficult j^roblems of their own business and
to solve these problems satisfactorily. In fact, quite
as often as not, they do not know that thev have any
problems of any particular character at all. It is all
right to work hard. Without work, few of us will get
anywhere, but there is a <litTerence between a plow-
liorae and a thonmghbred. A plow-horse will accom-
plish a certain amount of heavy routine work under
close direction. A thoroughbred represents good blooil,
intelligence, and a capacity for training and achieve-
ing. Work, but do it in a way which is etfective in a
tecwi sense, rather than m 'i^ mere tread-mill per-
formance.

"HOOK UP^* YOUR BRANDS

WITH NEW TRADE

BY P^:KlNa ^m. CIGARS

m WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor O^r Box Co.

WINDSOR ^.^^^^ PENNA.

Xovomber 15, 1924*

14

44th year

THE TOBACCO WORLD

November 15, 1924

THE TOBACCO WORLD

44th year

15

♦'UNITED" ESTABLISHES PENSION FUND

Ot* interest to the entire trade is the announce-
ment of the United Cigar {Stores Company ot America
that on January 1, 19J4, they will establish a pension
tund as a memorial to tlie A\ lieian tamily. Ever\- em-
ployee will be eligible to share its benehts :

The United Shield prints the following:

"At a meeting held in the General Offices in
New iork on October 24, 1924, ot the committee
appointed some months ago b\' l^resident C. A.
VMielan to formulate a plan under which a pen-
sion system should be established for the beneht
of all employees of the United Cigar Stores Com-
pany of America, action was taken for the estab-
lishment of such a plan and the committee ap-
pointed by Mr. Whelan discharged.

**Most important Avas the selection of a Board
of Trustees to administer the Pension 1 und and
the selection of an official name for the fund, which
will be known as the 'M. E. M, Pension i^'mid —
United Cigar Stores Company ot* *\jnerica. '

* * The name is a memorial to the Whelan f am-
• ily. The initial M. is in honor of Martin Whelan,
(father of the family, the initial E. in honor of
Elizabeth, the mother of the family, and the in-
itial M. in honor of Michael, the oldest brother,
by whom the younger brothers, John E., Charles
A. and George J. Whelan were put into the cigar
business.

**A beautiful sentiment is thus symbolized by
the name the Pension Eund will bear.

**The trustees chosen for the fund were John
F. Whelan, Julius Schwartz, Samuel Simons, A. C.
Allen, Dr. M. Monae-Lesser, Axel Staal, Daniel
J. Keeley of Chicago, J. A. Burns of- San Fran-
cisco, and George Wattley.

**At a meeting of the trustees held October
28th, Mr. Whelan was elected chairman, Mr. Allen
vice-chairman, Mr. Wattley treasurer, Mr. Staal
secretary and Dr. Monae-Lesser medical director.
Announcement was made that the Pension Plan
wUl go into effect on January 1st, 1925, in ad-
vance of which date all details as to its functions
will l)e made known to all employees of the Com-
l)any. This will give information of how jieii-
sions will be paid, who will be eligible for them
and the amowitB jt^aWe uwter the optratiiMi oX
the plan.

* ' Of chief interest at the present time is that
beginning January 1st next, the ^l. E. M. Pension
Fund will be in actual operation and under it
every employee will be eligible to share its Ix'iie-
fits.

^'This plan will necessarily supplant the ex-
isting plan of the Company which in the mean-
time has been resorted to in order to take care of
its employees as advanced age or other necessi-
ties required.

''The estaHishment of the M. E. M. Pension
Fund represents a step forward, long anticipated
aM now fulfilled, which is of imme(liate concern
to every present and every future employee and
to toeir families as well."

JULIUS MARQUESEE IN EUROPE
Julius ^larquesee, of the leaf tobacco firm of
Julius Marquesee & Son, of New York City, sailed for
Europe on November 1st, together with Hubert A.
Kramer, office manager of the firm. They will give the
European market the on«-ov«r.

PIVOTAL POINTS

It i^ays to \n} thorough and exact. A lot of people
are satisfied with slipshot methods. These are uiisat-
istactoi V in everv sense. Tiiev lower the standards of
I lie woiker and they hamper results. Play the game
so as to be the peer of any man in it.

«: # #

Yesterday is gone. It has a double value, how-
ever, to us today, if it was well-spent and its work
well done. It has given us a good foundation for to-
day. The exi)erience of yesterday is valuable also in
helping us to know what to do, or not to do in the pres-
t'ul. 'tomorrow is something \\e hope for, but cannot
be sure of. However, we must plan for it, for whether
wo will or not, it is a promissory note, all of us must
meet somehow and somewhere. This means that to-
ilav is what we must concern ourselves with most. If
yesterday was properly lived, today can be made what
ii should be. And if we live today as we ought, we
will have no reas<m to worry about tomorrow. Today
has a big cash value — if we take advantage of it. It
has a tremendous value in futures also.

#

Someone has said that '*Time is but the stuff of
which delays are made.** That depends upon the
workeR Time is the stulT als<j, of which success and
JiappiiR'ss and prosperity are builded. We are all
yiven the same number of hours in the dav — no more
— no less, it is up to us to show what we can do with
tliein. The results fix the record as to what kind of
workers we are. Let's go I

DENOUNCES "HIDDEN DEMONSTRATORS '
A canvass of the members of the American Fair
Trade League, rei)resenting a great variety of indus-
tries aiul located in almost every state of the United
States, has revealed unanimous opposition to the prac-
tice of using so-calleil "hidden demonstrators." This
inactire, as defined hy Kdmoiid A. Whittier, secretary-
lieasurer of the league in his iiujuiry, involves the
payment by manufat turers to retailers' salespeojile of
suli^sidies for their services in pushing the manufac-
tiiicr's merchandise, these subsiihes l;eing paul tjirough
and with the knowk'dge of tlu' emphjyer, who is en-
abled thereby to ie<hui' his own payroll, and without
tlie knowledge of the retail purchaser.

An the result of reeont investigation Mr. Whit-
tier ile^'lares that the chief offenders among retail
merrhants in this particular are the "notorious ])red-
atoiy price cutteis of the count ly who seek to profit
l)y ijie prostitution nf their own clerks a^ 'hidden dem-
onstrators' and force this systeni upon unwilling man-
ufacturers.**

"The tt8e of hidden flenjonstrators thus works a
<h)uble injury also to the (»»nsiimer, l^eause the price
(iitting ban<lits p^t a higher price for articles jmslied
liy these denjonstrators as a part of their clerks'
wages. This fact pttnctures the pretense that the jirice
(Utter renders a service to the consumen

••BILLY** CATLIN DIES

AVilliam Catlin, known to the trade as *' Billy,"
passed away at his homo on October 29th, For many
years Billy covered the South for % J, Dunn & Uom-
panv, but had not l>een verv active for several vears
on aiK»ount of ill health.

He was a brother of Mm Samud P^cy.

Business Bu

By a Trained Business Man Atm-

t^>^

ER

WRITTEN ESPECIALLY FOR THE TOB«CCO WORLD 8rA.ep1

Atl. WKWTS MSlllVtD

S-MOLh M «niil,. as 1 road the pages of Thk
ioBAcc) WoBLD, wheioiu it Stated that tlie de-
mand tor cigars was increasing most eu-
couraginglv.
Somehow it al'ways rubs my fur the wrong wav

ntTem-m t f'"'"-' ''^^'•"«*^''' P>-Perous-look «k
gentleman smoking a cigarette. The same feelinS

omes mer me-and I'll wager a nickel over vou^oo-.

nJicn see a pretty, modest-looking girl wearino .,

pan; ot galoshes, sloppily unbuttonc^Tl.rit don't look

Mong key ..f a piano, or wearng a loud neckticT tli I
<lisliaimonizes with the shirt. ntcKric tli.it

They all liaxe a right to do it, of course, but ail
fse things hrow sand in the beaHngs of our io v of
life and our harmoiiv of existence

American men should smoke men's smokes Tliev
^h..uld smoke cigars. There is .lignitv in a ci.^,r •md
upl, ;, an.l satisfaction, aii.l harmonv-w ih thL eUn' i
vermes. A cigar is a six-cylinder Packard

. i.et u.s encourage the men to be real men, oven in
th.Mr smoking, and smoke something worthv of a

?^." eaHl'i'. """-*'"■ ""'''^•^' '•^'"'^' "'"' tread.s this

^ ^ tti

I <loii '1 believe you «!* afflicle.l with it, though it

•elle..'.' v'' ;■'"""'"!' ,""""■"*• ^'«P^'<'i"ll.v With vounw
Iflle s. And 8o subtl.. an.l insidious is ft that thev

i;l:r"a,i '?■ 'r"'"" «"' '"■ ^* "''''"••'* ti.em think

t ooked. at!e(ts their power to pioperlv appraise
hings perturbs tl.eir nu.n,,.] eyesigh, !,n,|-giveit -m
mental strabismus.

1 don't know what bi.i. „ame the doctors ^^iv,. ji
but we crnde and i-norant fellers call it the Bi^Jiead
Oo.h! ilmv many bri.^ht, smart promising felle,^ it
has rumed JFow many dazzling- careers it lias nippJd
n he bud! How many proud, talented and ambitious
}oung men it has cast down fr(»m hi^h ptnlestals
15eware of it, my ^uod and earnest vouni»- friJnd
lou can tell its symptoms if you wi'll watch out '
U lien you think you are the yellowest sunHower
m he garden, that's a symptom. When vou tell v.mr-
sM that you're a wc.nder, that'll a bad svmpt(mi. When
yoo whisper i)assi(,nately in your ear that the Ikish
couldn't get along without you, that's a dangerous
symptom— and the boss may hand vou vour hat

\\ork, study, develop yourself, make monev
^^ave It, and pray the Great Captain to keep vxlu
mmlest, to preserve yon from becoming self-cente^-ed
mid guard you afainst that de^troAlng maladv-the
i»ig Head.

In my humble way I've be-u trving to help the

ciei-k— the inside salesman— tight the grim business

Jattle, and climb up the steep ladder of success. And

J ve succeeded— that is, about one-thousandth part as

much as I would have liked.

Nevertheless quite a number of thankful and ap-
preciative letters have come to me stating that tht^
A-riters are a«lvancing, owing to the pointers and sug-
gestions they received from Vours TrnW.

But It now looks as though tlie clerks— the ani-
Ditious clerks— are at last coming into their own. The
world is beginning to appreciate them. To praise
them instead of to knock. To hand them bouquets in-
stead ot bricks.

Competition is causing the change.

Competition is ever growing keener. The mak-
ing ot goods was tormerly considered the most dilTi-
cult process m business. Xow the selling is so consid-
ered, the presidents of vast industries, and small hi-
tlustries also, are devoting their energies to the selling

Ihey are now recognizing the fact that the retail-
ers are he most valuable factors in their business-
tie retailers and their clerks-and thev are seein«- that

n!f diffi " h" K*f ^^'^^''.^"^"^^^^^ "-ture, which is Subtle
and difficult ^vhlcll reipures greater skill than nierelv
teeding materials into machines *

B© hopeful, therefore, Frieml Clerk, Fnend Re-
ader. \ our <lay is coming. But, dwt't fail to prepare
for it, by selt-improvenienl. i i *» »^

^ ^ ^

I've ^a reading the predlcticms of the bio uns--
liy men who are at the head of workl-tradi g indt,.-

^oS'the^ittr f'T^T''^ ''^^' ^-'* -^^''"

«Mw over tlie i ttle clouds and mists .,f todav.

Iliey speak words of eonfideuce, cheei-'ton* imri
encouragement. " ' *•""*'*» '^» >aa

Tlu^v_ say thai the fundamentals of business are
«ou.Kl( that our business fouialations are sui k do^
tlMongh the .saiuls to the soli.l rocks ; t^.m.oS

umers may cmise little back currents of si ort^^^^^^^^^^^^^

.««, but that the jn-eat and ever-llowi„g tid " f wT

.u>^s « bearing business on its broad bo'^om to 1.;^

Their eyes pierce tlie nusts alK)ve the oceans „m\
I ey see the ol,l world in their vi«ion. l^e^d" vorW
which has been our great,.st eu«to,,,er 4,u \v 1'

\vork"^Vl '•Si'""*'- *" '^' »"""'<• '^- of • i'eaiefS
• •. V ^u ^% •*?"""""? to t«ke notice I, is ,,,.r.T..^
ing Its limbs for action. stu-tch-

(Contmued on Page is)

16

44th year

THE TOBACCO WORLD

November 15, 1924

November 15, 1924

Detroit News

Say You Saw It in The Tobacco World

(Continued From Page 9)
BoyaP' and '^Pastora'* Avenues, showing- the drunken
sport hanging on for support, mth a bottle of courage
in his hand. "With apologies to Jack Murphy, but
the sport had Jack's name on the lapel of his coat.
Bill Felner, manager and buyer of the cigar depart-
ment, is ever on the alert to bring customers in Ins
stores, so many attractive window displays are ar-
ranged from time to time according to his ideas.

The maiiv friends of Charles Coombs, secietaTy
and treasurer of the Central Cigar Company, who is
confined at the Providence Hospital, are glad to hear
of his convalescence and hope to see liim on the job

asrain soon. ^^ ^.

Leo F Weiss, of the Martinez Havana Company,
New York, N. Y., manufacturers of ''La Flor De Luis
Martinez" cigars, worked the trade here a lew days
ago and reported business as being very satistactory.
" Sam Adler, w^estern representative of E. I opper
& Companv, New York, N. Y., spent hist week here in
the interest of his brands, which enjoy a big sale on
this market. The Howes-Shoemaker (V)mpaiiy are the
local distributors for the ** Popper's Ace" and '^Pop-
per's Eight Center," and the Watkins Cigar Stores
Company are the headquarters for the "Ottma
brand. While here Sam put in some good work with
his distributors' salesmen, and found a splendid dis-
tribution on his brands. ,,>,,, n- .
Fred Charles, representing the ( harles tigai
Companv, York, Pa., makers of the famous ''^lohawk
Chief" cigars, gave us the once-over last week. J^ red
reported business as being very good all over tbe

territory covered this trip. ^ ,, „ , . c ^^^

T K Conway, representing C. P>. Perkins & Com-
pany, Boston, Mass., called on the leading retailed ftud

clubs here last week. ^ , i • ^u^

Will H. Cole, who operates the cigar stand in the
Marquette Building, reports business as being very
ffood vnih him. Will is assisted in business by his
brother Vic, and they are known as the Cole Brothers;
not Cold, far be from it, it should l>e the Jolly Cole
Brothers, they have a smile and an order tor all tne
bovs. While Will is slight of build, Vic is of the robust
type, and they have hmn dh^^te^ed Panatella and t o-

rona, respectively. „ -r^

The manv friends of John P. Hemmeter, presi-
dent of the Hemmeter Cigar Company, regret to learn
of the death of his daughter, Mrs. Winifred G. Sher-
man, age twenty-eight, on Wednesday, November 5th.
We extend to the bereaved family our hearttelt sym-
pathy in their great sorrow. „ „ ., i

J. H. Weller, of Arguelles Lopez & Brother, mak-
ers of **Tadoma'' Havana cigars, Tampa, Fla., was
in our midst last week checking ttp W)nditions and
booking some fine orders for holiday business

Mr. Hargraft, Sr., of Hargraft & Sons, Chicago,
HI., manufacturers and distributors of Chiirchi 1
Downs Cigarettes," -Ben Wade Pipes,*; and Hud-
son's Bay" tobacco, was vnih us for a few days last
week looking over iwnditions.

Very trdy yours,

Business Building

44th year

17

{Continued from Page 15)
And these mere stirrings have sent thrills through
manv of our industries. They sense the coming de-
m u I and are responding to it. Business %vdl be
" ^ood " ItViU gather volume and strength, and l.tt
us all to higher heights of living and prosperity.

CJJ 03 Cj]

What woulil vou do ! „ • . „

1 know a young fellow, proprietor o a cigar store
Whom 1 value highly as one of my good triends. He is
r g^od feUow, he has brains, he is industrious, a
worker well liked, and all that.

These qualities should cause him to build up a
Hro-e and profitable business, but he has two faults
is stand in the way, and which will prevent him
from building a larger business than ^^f/^^;;^;^ |^!;_^^,
If he would only see those faults, and correct
them, he would amount to something.

I have hinted them to him a hundred times, but
h# won't take the hint. The other day 1 had a long
^d^arnest talk with him. Put it point blank at km^
Told him how they were injuring him. .. -i x

Instead of thanldng me he quarrelled, ba d 1
was iealous and that 1 hael a dozen more taults than
he And so, after smoothing over the hurt I had made
I left liim despondently.

I know vou have no faults, kind reader, and if you
had I would put on an annor of tempered steel betore
telling vou of them. But if you have a famt suspicion
that vou possiblv have a little hint of a tault, let me
ask vou to watch for it, find it, correct it, and put a
virtue in its place. Eveiy one has faults-except al-
wavs vou and me— and the great business ot lite is to
ascertain them, cast them out and replace them with
mei^a. Tims ^ thus only do we succeed.

■ <

NATIONAL FACTORY NUMBER NOT FAVORED

Washington, D. C.
Provision of a **nationaP' number for manufac-
turers having more than one factoiy, in lieu of a sepa-
rate number for each factor>-, as at present, as advo-
cated last month by the York County Cigar Maiiutac-
turers' Association, would not at this time meet with
ihe approval of the Government, it is learned at the
Bureau of Internal Revenue.

This question is one of long standing, rt^ ITOS
pointed out bv officials of the bureau, but the Cxovern-
ment has never felt that the change suggestexl wouW
hP advisable. The matter was recently broached by a
cigar box manufacturer, who was adyisecl to that eij
feet, Vmt has not apparently been seriously raised m
the cigar manufacturers. .» j. „ j.

At the present time it is felt necessary that each
factor\' be given a separate number, regardless ot tlic
fact tiiat it mav be one of several factories operateii
^ one owner. This is done in order that the product
of each factorv mav be identified, and it is felt thftt
this factory identification should be ^p^t^^^V^f; , ^.^,,
As the matter stands now, it is intimated, bureau
officials would strenuously oppose any attempt Jt
amend the law or regulations so as to T?^«vide f or na^
tional numbers for manufacturers having more tnan
one factory. ChU

MELACHRINO cigarettes
are made from the
choicest and most carefully
selected Turkish tobaccos
grown, and because of their
superb and unchanging
quality, they have had no
rival for forty-three years.

ORIGINAL

MELACHRINO

''The One Cigarette Sold the World Over''

"LIVE NEWS FROM THE PHILIPPINES'*

Philippine's Trade With United States 65 Per Cent, of

Total

PI r "^^^'*' .States enjoys the largest percentage of
1 liJlippme toreigii commerce, reaching ()5 per cent,
ot the total trade of the Islands in 19l>;j, as against
only J.Uh) 2)er cent, in im) and i:j per cent, at the
close ot the Spanish regime, according to Fidel V
Keyes, director of the Bureau of Commerce and In-
dustry. The most substantial increase in the Islaiurs
importation from the Tnited States was in agricul-
tural machinery, particularly in tractors and rice
thiesJieis, hullers and cleaners. American automo-
tiles are supreme in the Philippines. The number of
motor cars now in the Islands that were manufac-
iured m countries other than the United States in
almost negli.nible. The increase of road mileage the
gnmih in the numlier and size of truck lines m the
Islands and the increasing volume of domestic com-
merce Avill undoubtedly accelerate the expansion of the
thaLyj^nio market fpi* Janericaii manufactures.

ties ot the lair as a medium through which the Philip-
pine buyers may be interested. Further information
regarding this fair will be supplied to interested par-
;if?,."l^V^^ '^PPli^«tion in person to the office of the
XJulippme (iovernment Commercial Agent. 37 Broad-
way, r^ew lork Cit v.

Governor-General Predicts Prosperous Business This Year

and Next
Kecent statements from the office of the Governor-
Genera point that 1924 will be a prosperous vear,
\Nluie the year lollowmg may even surpass the most
optimistic exi)ecta,tioiis in economic activitv **The
leviiiue collections of the insular govenmienV and the
local government are steadily gro^ring and are in ex-
c^sot estimates of government officials. Besides, the
prodiiction ^ the «^«t important commodities is in-
creasing/* '^o xo m

Carnival to be Best Ever Held
he pros])octs for the most successful carnival in
the history of the Philiiipines are bright, according to
Director Lm of tke Philippine Carnival Association,
who returned to the Philippines from two months'
-^P. "^ <^'lii"a and Japan in cwnnection with wrnival
Hftairs. Merchants foreign and native in 1^^ Japan
juul C hma have indicated their willingness to send m-
liibits to the industrial and commercial display, a fair
that IS held in conjunction with the carnival. ' I'arties
111 this country interested in developing their trade in
ilie Philippines as well as those contemplating to break
into that market should avail themselves witJi facili-

Tobacco ProductidW Sreakingr Ten Years' Record
According to the Bureau of Commerce and In-
dnstrj^ tobacco production in Cagavan Vallev this
y^r 18 Uie heaviest since 191(i and buving aiS ma ^
ketmg of crops during the present seasof 1ms Cn
the most active since lM-0. It is reported that alre^v
wo co-operative marketing associations in ^^
bawo region m Cagavan Valley have been incort^t^
wWe fonr more are still in tlie process IT^gZml

Sales Tax Likely to Remain as is
The lack of sukstitute tax wliidi could raise in

40«).000 pesos in the next year's appropriation wH
htely torce the Logn.Iature to decide ou its exteLiou
until December, 1925. exieusiou

18

44tli year

Say You Saw It in The Tobacco World

November 15, 11)24

BUYERS' GUIDE

CIGAR CASES

SUPPLIES

THE LOUDON CIGAR CASE

Increase your turnovei with perfect 100' < display and
cut the coil oJ selling and serving cigars m h*'»|}J
handling cigars the modern way- the LOUUUIN
way. Ask your cigar jobber or write us tor coin;
plete descriptive folder * ' At Last a Real Cigar Case.

Loudon Mfg. Co. Grand Rapids, Mich.

PAPER BAGS.
Weatherproof Paper Bags will protect your Scrap
and Fine Cut Tobacco and keep it fresh and

sweet

Exclusive Manufacturers of Bags for this Indus-
try for the past twenty-five years. Write for 1
Samples.

THE WESTERN PAPER GOODS CO.,
Third and Lock Streets, Cincinnati, Ohio.

CIGAR BOXES

. «» U.X.NCTON •- BwacKwrnuw- csT..t..Hto .tr*.

637-641 EASTirVST.

NEW VONSC-

F. BRECHT'S SONS

CIGAR BOXES

109 N. Orianna Street
PHILADELPHIA, PA.

Monroe Jarrett Sons
WOODEN CIGAR BOXES
TRADE JARSO MARK

Randolph and Jefferson Streets
Philadelphia, Pa.

Tobacco Merchaarts' Association
Registration Bureau, new yom: city

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certi5cate,

$5.00
1.00

t.W

Note A-An allowance of $2 will be made to member, of the Tobacco Mer-
thants' Association on each registration.

ig^'ijfn'b" l^rde^'/n-drr-a^dffl^Urch^teir^^n- ($1.00) will fct
Sdef^ every ^en (10) additiowU titte* necessartU r^RWlM.

REGISTRATIONS
CONGRATULATION :-43,972. For cigars, cigarettes and to-
bacco. September .^0. 1924. Wm. H. Hundenthal. .Syracuse. .V \ .
HAV-A-BROWN:— 43,973. For cigars. (Jctobcr 23, 1V24. lier*

bert L. Smith. Windsor, Pa. ^ , ^, ta^A «.r

HAVE-A-BROWN:— 43,974. For cigars. October 23, 19i4. Her-
bert L. Smith. W in(l>or. Fa. r^ . i n iqm
HAV-A-BROWN CIGAR:— 43,975. For cigars. October -3, 19-4.

Herbert L. Smith, Windsor. Fa. ^ . r^ i «

HAVE-A-BROWN CIGAR:— 43,976. For cigars. October M,

1924. Herbert L. Smith, W indsor. Fa.
••810":— 43,978. I'or all tobacco products. November 0, iv-*.
Vocum I'.ro.v. Reading. Pa. ., .» , i

GARMENT CENTER SPECIALS:— 43,979. I or all tobacco prod-
ucts. November 10, 1924. Moehle Utho. Co., Inc., Brooklyn,

ALL-IN-ONE:— 43,98a ^r cigarettes only. Kovember 5, 1924.
Levon Berberian, I'rovidence. R, L ^ ^ . -».

B— .THIS (B) DONT STING:— 43,965. For cigars. October 24,
1924 F.rucker & Boghien, \uc., Fhiladelphia. Fa (TYade-mark
•*jr' originally registered by registrant Ott May 2l« liW.)

TRINITY MIXTURE:— 43,966. For smoking tobacco. October
^8 1924 John W. Surbrng. Inc., New York. X. Y.

WILLIAM ALLEN:— 43,967. For all tobacco products, October
^8 1924. Moehle J-itlio. Co., IttC., Brooklyn, N, Y.

T<5hN SHERMAN:— 43,968. For all tobacco products. Septem-
ber 30. 1924. Moehle Litho. (^o., Inc., Brooklyn, X. Y.

EL TREBOW:— 43,969. For all tobacco products. September .^0,
1924 Moehle Litho. Co., IM., Brooklyn, N. Y.

JAMES B. FORGAN:— 43,970. For all tobacco products. October
30. 1924. Moehle Litho. Co.. Inc., Brooklyn, X. Y.

STATE LINE:— 43,963. For cigars only. October 25, 1924. L. M.
Haynie. Xew Orleans, La.

GOLDEN AVALANCHE:— 43,964» For all tobacco products. Oc-
tober 25, i924 Cavalla Tobacco Co., Milwaukee, W is.

RE-REGISTRATION
FLORIDA QUEEN:— 43,960. For cigars. October 21. 1924.
American Litho. Co., Xew York. X. Y. (Originally registered by
their predecessors. Geo. S. Harris & Sons. Philadelphia, if%^ X*
vember 22. 1895.)

TRANSFERS

HAVANA BROWN:— 14,646 (Trade-Mark Record). For cigars.
Registered March 13, 1895, by Geo. Schlegel, Xew Wk. \. N.
Through mesne transfers acquired by iL M. Kreh, Fhdadelplna,
Pa., and re-transferred to Herbert L. Smith, W idsor, m^ A^n
93 1923

MISS NANCY:— 5533 (Trade-Mark Record). For c^rs. Regitf
tered January 8. 1889. by Geo. S. Harris & Sons. Fhtladelphm,
Fa Transferred bv American Litho. Co., Xew ^ ork, X. \ .. suc-
cessors to Geo. S. Harris & Sons, to Geo. Schlegel, Inc., Xew
York, X. Y., Xovember 7, 1924. ^ '\ ,

VALMONT:— 20,897 (U. S. Tobacco Journal). For cigar>. Regii*
tered February 5. 1899, by J. A. Rigby, Mansfield, Ohio. Tbrouufn
mesne transfers acquired by Pasbach-Yoice Litho. Co.. Inc., Brook-
lyn, X. Y.. and re-transferred to Dingman. V^an Dyke A G$^
^n Francisco, Cal., October 3, 1924.

O. J. BROWN WILL JOIN AMERICAN
According to rt^port.s, 0. J. Brown, president of
the J. B. Moos Company, of Cincinnati, Ohio, will join
tho American Cigar Com^ny in an othciai capacity in
the near future.

It is also reported that the J. B. Moos Company
contemplates discontinuing the johbing ^ cigarettes
and tobacco after the tirst of the new year.

FRIEDER BUYS REYNALDO LABEL
Awording to advices from Cincinnati, 8. Frieder &
Sons, of that city, have i)urchased the good will and
title ''Revnaldo'*' from the receiver of the ReynaUlo
Cigar Company, Reading. S. Frieder & Sons expect
to manufacture the "Reynaldo'' cigar in the near fu-
ture.

VAL ANTUONO IN NEW YORK
Val M. Antuono, well-known cigar manufacturer,
of Tampa, Fla., is in Xew York City on a short l)usine»^
trip.

TRIES CIGAR AND PIPE AT THE SAME TIME

Wilmington, Xovember 10,
Police today arrested Harry Mantell, of New York,
and held him for observation, when he was obsei-vetl
patrolling the lobby of the Hotel duPont smoking i«
pipe and a cigar at tbe iftSie titte.

CIGAR BOXES

Dependable service— Quality packages— to meet
any requirement in the Wooden Containers for
Cigars

APOMA ^OODEN package is the retainer of
AKOMA from Factory to Consumer

The Buckley Cigar Box Co
24 Vine St.,
DESHLER, OHIO.

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACM.P

RCS.

J.A.VOICE.SCCV. aCENUMANAOEH

^^LITHOGRAPHING CO. iNc!^

^RT |lTKI@©IEiS.PKIIS]^S

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

0GARLABEL5- CI GAR BANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

W YORK

The Standards of America

Lorillard's Snuff, : Est. 1760
Rail RoadMills Snuff, Est. 1825
Gail & Ax*8 Snuff, : Est. 1851

ALL OF THE OLD ORIGINM.

ffaecoBo»s—Kappees — High Toasts
Strong. Salt. SWeet and Plain Scotchs

MANUFACTURED BY

GEORGE W. HELME CO., Ill Fifth Ave., New Ytrl

Hey wood, Strasser & Voigt litho. Co.

26th St. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, III.

Cigar Labels, 'Bands and Trimmings
of Highest Stuality

Perfect Lithography

Amer icanB^ SUDPjy Co-

8309 Russell Street

Corner of Gratiot Street

Detroit, Mich.

Exclusivo Selling A6^ents For

THE CALVERT LITHOGRAPHING CO.

'SISCE 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St.

New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

uprb^-

Safeguarding Quality i

!

THE SPANISH CEDAR BOX protects
Cigars as no other Container possibly

can.

After most extensive efforts to find a
substitute for SPANISH CEDAR, the
best ones devised are no better than
the worst. Only GENUINE SPANISH
CEDAR can give genuine satisfaction.

The SPANISH CEDAR CIGAR BOX
is as essential to Good Cigars as Good
Tobacco.

To insure "100% RESULTS", use

GENUINE SPANISH CEDAR CIGAR BOXES

^ After all , ^

nothing satisfies Itke-

a food ci^9r

%

DECEMBER 1, 1924

w

t.!BRARY

REC&lVEO

/ ••

DEC 'i 1924 -f-^

cuHun,

""'"""""""'"""WTTi

USE SPANISH CEDAR BOXES
TO:

Enrich the Natural Tobacco Aroma!
Develope well rounded, mellow Bouquet!
Contribute to rich, full, Cigar Fragrance!
Protect Quality and Shape!
Arrest fermentation and avoid weevil!
Insure Satisfaction and Best Results!
Increase the demand for Cigars Generally
and for YOUR BRANDS in particular!

USE SPANISH CEDAR CIGAR BOXES!!

W6LISHE0 ON THE ISI AND »5IH OF EACH MONTH AT 236 CHESTNUT ST. PHILA..PA

Wooden Boxes Now a Big

all. I

point:

to a

'exli

Factor in Cigar Sales

;« the Eas»
,,.e ci.ar box V>usiness m he ^^

.Uo.s smut in-^X^ontlUs. A
crease in lUe use ot t^ ^^^^^^^

number oC ^^^^^ this almost
turers have disconun ^.^ ^.g^.

entirely, clam.mg that, t ^^^^.^.^^ ,,
boards and t- e^ai-- ^^^^,,,, club
the NVooden Ci.ai ^^^^^^^^ ^^^

j^as forced thom to h ^ ^^^^^^^ ^^,
^,,eir -pons -e that^t^^^^^ ^^^^ ^^,.

tjecomms moie P ^^^^ ^o^es.

t»n^ their smoUo^jom^^^^^.^^^^^

,,a that th. 30bbe ^ ^^^ ^^^^ ^^ ,,e

in delivering cigais

rt'tailer.

(Clipping from the
Aug. 27 th issue <rf
Tobacco Record.)

ALREADY our advertising of Wooden
L Cigar Boxes is showing its effect.
Each day more and more smokers are
becoming more and more particular about
selecting their cigars from wooden boxes.

While some credit can be given to the ad-
vertising, the greater share is due to the
fact that the wooden box actually is better.
Its superiority is so evident that even the
public can see it, and appreciate it when
attention is called to it.

Pack your cigars in wooden boxes and share
in the benefits of this advertising.

Wi

After
nothing

all
satisfies like

a good cigar

This is our Sign at Atlantic City—It^ 30 ft. high, 250 ^

It talks to Millions of People.

The Sest C I G>X.R &> ^re Packed in

1 WOODEN BOXES

-pX\l

December 1, 1924

Say You Saw It in The Tobacco World

SHEIP
&

VANDEGRIFT

INCORPORATED

NELSON M. VANDEGRIFT, President

Cigar Boxes

a,oo QUALITY AND SERVICE

812-832 N. Lawrence SL Philadelphia, Pa.

44th year

xto:^

'm

^Judge

for

Yourself

FOR GENTLEMEN OF GOOD TASTE

z^p^

g1?J

c»»s;

^ --^

SANFEiaCE

^v-.^^

2 /ok./srm-

fELVERSG./

Tfie world's most famous and

largest selling high grade cigarette

V *r- = '

Turkish Cigarettes contain no
•rtificiarflavoring and are
therefore purer and better

Sf m^l'i!' '''"*^* °f cigarettes.
MURADS are made only of
100% Pure Turkish Tobacco

or the finest varieties grown,
and are appreciated and de-
sired by smokers who demand
the best the world has to offer
in cigarettes.

THE Dtija-WEmg co. ii.i.„ „.. „„

MURAD

U

eres somefhmg ahout tliemyouU lil^

k

Tareytons are working overtime for
dealers everywhere. Their sales are
growing-^roa;i«^-.GROWING» To
stock them is to enjoy the prestige
of a quahty brand, and the profits
trom a popular one.

1^ Herbert
areyton

TWENTY FOR AQUAKIER CIGARETTES

44th year

Say You Saw It in The Tobacco World

December 1, 1924

Cigar Manufacturers Association

of Tampa

COMPRISES ALL OF THE LEAT>ING and REP-
RESENT JTIVE CIGJR MANUFJCTU^ERS
IN TAMPA, UNITING IN THE THREE-FOLD
EFFORT OF:

Ul — Benefiting our Members.
2nd— Maintaining the high standard of "Tampa"
workmanship by seeing that our labor is
justly treated.
3rd— Protecting the dealer and die consumer
against unscrupulous methods of others by
issuing to our members the following " Iden-
tification" Stamp:

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum cHarge of seventy-five cents (75c.) payable
strictly in advance.

FOR SALE

FOR SALE -ONE COMPLETE SET NEWTON-STOAKES

I ETTERING PENS, with inks and complete mstructions tor

making nifty show cards and price tickets. Absolutely new. Address

Box 451. care of "The Tobacco World."

WANTED

CIGAR FOREMAN FOR HAND AND SUCTION WORK-
Man who is capable of qualifying for a higher position, btate
age and experience in detail. The position will be with an old-
established concern operating several plants. Ample opportunity tor
advancement. Box No. 470, "The Tobacco World.

SITUATION WANTED

This stamp, on each box. is your guarantee that the goods

are manufactured in Tampa-of "Tampa" quality

and workmanship— DEMAND IT

TOBACCO MERCHANTS ASSOCIATION .^i^^^Qj^
OF UNITED STATES ^^Ta^

JESSE A. BLOCH, Wheeling. W Va Ex-Prlsident

THARl ES T EISENLOHU, Phiadelphia, Pa ; • . .tx-Fresiaem

w-fiiiA\f HFVr NVw York N V Chairman Executive Committee

WILLIAM BtM, J^cw lorjc, i^- /•■••••••••• Vice-President

MAJ. GEOKGE W. HILL, New Wk N. \ V ce-Prel dent

GEORGE H. HUMMEL. New York, N. Y. Vice President

JULIUS LICHTENSTEIN. New \ork, N. Y, V " Pr« de"

h. H. SHELTON. Washington DC. ..».,,...„„. Vice-Kel dent

^^"^ Headquarters, 5 Beekman Str««» Jif»v York City.

ALLIED TOBACCO LEAGUE OF AMERICA

W. D. SPALDING, Cincinnati, Ohio^...,,,..., *•*••****•"' viilPrffiH^nt

CHAS B. WITTROCK, Cincinnati, Ohio ..,..,...Vice-Fresiaeni

GEO. E. ENGEU Covington, Ky. .....^... • "•••*■ ill!-™

WM. S. GOLDENBURG, Cincinnati, Ohio ,,!.«...♦• •....^^ewj

THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION

CHAS. E. LONG. Lancaster, Pa. v;;!?,^'^?

A. W. KAERCHER, Chicago, III Vice-Fresiaent

W. S. FULLER, Hartford, Conn. ,,,,..,..«............».•..••• ^^^ ,

L, H. NOLT, Lancaster, Pa. ....*•......•..••....•.»•«•».••••. secretary

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY T. FREEMAN ..,..........»............'."5'*'ij*'*i

JACK ECKSTEIN 1st y'"-P«""|^«"*

SAM. FORDIN ............24 Vice-President

MAX BERLINER .......„...........................^..... .».••..»•»• il^ffyflT

IMO RIEDERS, 230 West 118th Street, New York City •.,..,.„ .Jsecretary

NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE

JOSEPH WINNICK . . . ..,*,..».*.».».•*«•.*•••.♦»".•»•• .......••».•• • ■ • • • J"'- j*2l

SAMUEL WASSERMAN .,....*,^*.s..^..*»» Vice-President

ARTHUR WERNER. 51 Chambers St.. New IfMl m^.^MecTttary and Treasurer

WAXTED-POSITION AS CIGAR FACTORY SUPERIN-
TENDENT— Twenty years' experience with some of the larg-
est manufacturers; hand, mold or suttion. Address John Gruber,
836 North Twentieth Street, Philadelphia, Pa.

srPFRlNTEXDENT-MAN WITH 25 YEARS' EXPERIENCE
desires position as cigar factory supermtendent with reliable
manufacturer. Address Box No. 479, -'The Tobacco World.

The Tobacco World

Established 1881

VOLUME 44

DECEMBER i, 1924

No. 23

TOBACCO \^URLD CORPORATION
Publishers

Hobart Bishop Ilankins, President and Treasurer
Gerald B. Ilankins. Secretary

Published on the 1st and 15th of each month at 236 Chestnut Street,

Philadelphia, Pa.

Entered as second class mail matter, December 22. 1909, at the Post
Office, Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada. Cuba and Philippine Islands, $200 •
year. Foreign, $3.50.

illMllllllllltHIHIti

„„„„„ HUHHI IWMHimt HII.I..M.....11 1. .,.miMH.IIIIllt«M,llllin I M,«.HM..l.ilHMlMI«

OUR HIGH-OEADE NON-EVAPOEATINO

CIGAR TLAVORS ^ ^ u *

Make tobacco mellow and snootn in charact«v
and Impart a most palatable flavor

AATORS for smoking ud CHEWING TOBACCO

Write for List of Flavors for Special Brands
BKTUN. ABOMATIZEI. BOX FLAVOBS. PASTE SWEBTENEBS

FRIES & BRO., 92 Reade Street, New York

WMtt1llfHm«»MIHimM«tllHIIIHnillMIIIIIIIIimHllimillllfM#tlBW«»l»MIHIH

HlttWIimWIIIMMWWMWmwnmtHIHWHHtlWHWHHlHIl

D7/e C^iQar of Off<^f^f^

122 SECOND AVWN
NEW YORK CITY

December 1, 1924

Say You Saw It in The Tobacco World

44th year

Men who know
values quickly ap-
preciate quali^.

44th vear

Sap Tou Saw It in The Tobacco World

December 1, 1924

Increase Profits and Production by using
COLWELL'S AUTOMATIC

BUNCH MACHINE

Mr. Cigar Manufacturer, you owe it to yourself to employ every means poss.ble to
reduce cost of production. FII I ER HUXCH MACHINE to

wor.'?or ;'r 'ow^ a'„d''rave^mo^°fb''y™u^i,?.'.he {I'^'o^l.^,^, your bunches.
"° xl: o^eratoTs can easily learn .0 run tbis macbine and will soon become p^oficen.

wbic'b' -rm^s"iir.r:r n^t\i.iTa,r'be" opcrTte" f?i 'i^'^^i^z;^'^^.^"'

I, is substantially constructed and will render long years of valuable serv.ce.

Catalogues and any particulars upon request

COLWELL CIGAR MACHINE COMPANY, Inc.

131 Washington Street,

Providence, R. 1.

€i

BEST OF THE BEST

Manufactured

^ A. SANTAELLA & CO.

Office, 1181 Broadway, New York City

FACTORIES: Tampa and Key ^tit. Florida

UA PALINA

CIGAR

CONGRESS CIGAR CO. - Philadelphia, Va.

A' .0

WAITT & BOND

I^stone

LA MEGA

Clear Havana Cigar
MADE-IN-BOND

CIGAR

Havana

Filter

Jlbsotutety!

I

LA M EGA is made only in the finei grades.

More than 50 shapes and sizes to select from.

Prices and terms cheerfully furnished upon application.

V. GUERRA, DIAZ & CO.

TAMPA, FLA.

■ ■■■■■■■■■suns; aBI33C:EtlB3l3ai

i833iii» = 333«i3nii ■laiiiiaaiiiiBiaiaiiii

aiaaaattaaaaaai33ss;;s«Baaa==;=;;;s=i

Volume 44

THE TOBACCO WORLD

Number 23

Eatablished
1881

A SEMI-MONTHLY
For the Retail and Wholesale Cigar and Tobacco Trade

$2.00 a Year

PHILADELPHIA, DECEMBER 1, 1924

Foreign $3.50

EDITORIAL COMMENT

ITU the issuance of tlie cigar withdrawals for
tile month of October, it is possible to make
a ten months comparison with the lirst ten
months of 1*J23. TJie comparison shows nearly
6 per cent, decline.

The month of October, 1!)24, shows a falling olf of
more than tU per cent, over the same month in 1923.
However, Director JJushkind, in his *'Tobac<,-o Barom-
eter," i)oints out that this is not as alarming as it muf
seem at lirst glance. The strike in Tampa occurred iu
this month and the falling oft' in withdrawals in that
revenue district alone accounts for about 4 per cent,
of the loss, if it were not for this loss the October
decline would be about the same as the general aver-
age.

The fact remains that most of the wmipanies pro-
ducing natituially known brands are iioldiiig tlieir owiu
It is therefore api)arent that the decreases are at the
expense of the smaller factories.

Arthur Hrislmne rcHecls that the great power of
Niagara is made up of tiny drops of water. He says,
**The power of Niagara comes from the fact that the
drops are united. ... As with separate drops of
water, so with separate human beings. AH their power
is in Union, Tnited Action, In (ioing the Hame Way.'*

The power of the cigar industry is handicapiK?d
by a pervading spirit of sellishness and intolerance.
Persistent efforts tending to develop a greater spirit
of co-oi)eration are sure to bring good results. Local
cigar manufacturers' associations are steps in the
light direction and give the personal contact necessa^*
to determine what is best for their own interests.

The Tobacco Mereh^ts Association fg a ^mm*
nent clearing house for everything of benefit to the
toba<»o industry. The unfortunate ^ri i» tl^ lt«
services are not more widely used.

We hesitate to say whether or not the smokers are
satisfied that they mxi get a good five-cent cigar for
live (M?nts, but we can emphasize the opinion expressed
some time ago that the cigar industry needs a Judge
Landis.

AXAGIXG Director Dushkind, of the Tobacco
Merchants Association of the United States,
certainly gives the cigar container manufac-
turers of the country something to think about
when he presents figures showing that between 1919
and J 923 the 5 and 10 packages increased about 100
per (ent.^ His aj^proximate figures show that in 1919
about 315,000,000 cigars were sold in the 5 and 10
packs, whereas in 1923 611,00(J,000 cigars were packed
ui them.

These packages no doubt have a utilitv or they
would not be sold, but we still await word from a cigar
manufacturer stating that he has increased his annual
production through their use. If quick sales can be
toade, they are a fine proposition for anv retailer, but
If the turnover is slow they are of no advantage to
either manufacturer or dealer.

AVith all the trick packages thaf have been tried
out in the past five or six years, the trend of cigar
sales has Ix^en downward. The question that mav
lairly be asked is whether these substitute containers
have kept ciarar consumption from dropping to still
tower figures or not.

We cannot help VM refer to the fact that manv
of the biggest cigar manufacturing finns in the coun-
try pack most of their cigars in wooilen boxes. The
sale ot any merchandise dejiends to some extent on
advertising and disi)lay, and there is nothing like a
MX ot cigars for that i)urpo^,

M^ thwt rae dgar manufacturer has frankly
stated that m opening territorv he never ships cigars
in any container but wooden boxes. After he has
gained a fo..thol(l with his brand or brands he mav
^it^ to other kinds of packages. Uu not disputed
toat if a cigar is good value, and it is well established.
It can U sold in any kiad of a OTntainer, for « while
at least.

It seems to m tha* if a manufacturer knows he is
mvmg the utmost in value to his trade, that it is of
pnme importance that the consumer gets his cigars
m the best container obtainable.

8

44th year

THE TOBACCO WORLD

December 1, 1924

December 1, 1924

THE TOBACCO WORLD

44th year

HARRISON LANDIS PASSES AWAY
Harrison Laiidis, president ot the H )f • ^^^^ P
Manufacturing Company, Si^th Street an. Lolmnb^a
Avenue, manufacturers of cigar boxes and c gai box
km bcr, etc., passed away suddenly at his home on
S^Uu lav, November 15. Funeral sendees were held
^ Wednesday, November 19, from his late ^^^^^^^^

Oak Lane and Lawnton Avenues. ^/^^V'^'n ?! H 11
vears of aoe and had been connected with tlie H. il.
Lh^il> Ma^facturing Company for a great number ot

^^'^^Mr Pierson Fretz, former treasurer of tlie H. H.
Sheip Manufacturing Comi^any, ^-^""{^^^Z^
rlPiit to mi the vacancv, and Stanle> \\ . Ldiiai^ is now
Seasm-er George W. Sellers ha. been elected to tl.e
board of direetftrs.

BAYUK'S TO EDUCATE SMOKERS
(,„ another page of this issue of The Tobacco.
WoBLi. is an announcement made by Bayuk Cigais, in-
co no rate I, vhieh shouUl be of interest to every live
bber and' retailer of cigars, it .s to the etfect that
the smokers of the country arc to be told o tl e meits
of ripe tobacco for cigar., and they are to Ixj told that
bavuk Cigars are made ot ripe tobacco, ihis is cer
taiiily a step in the right direction.

PATTERSON TO DISTRIBUTE "LA PALINA"

The \V. (i. Patterson Tigar Company, ot Birming-
ham Ala., will take on the famous -La Paliim cigar
fr/listril uti<,n in their territory. This announcement
X inlde foll-ing a visit of W. G I'^tterson o t^e
(oiK^ress Cigar ( ompaiiy factory here a shoit tiiM
Jo^ FollouMUg his visit here Mr. I'atterso.i v.si^d
Xew York City before returning to Ins llM»e town.

BENNER TO OPEN NEW STORE
C () Benner will open a retail cigar store at 181.
Market Street, about December 1 and will feature las
own brands, "Cupola" at ten eents and two tor a quar-
ter- "Eleo"' at live cents; and -Federahs' at ten cents
and' up. lie will also wholesale these brands trom the
above address.

DEMUTH MAN HERE
Ilarrv Boston, of William Uemuth & Company,
manufacturers of the "W. 1). C" pipe, was a visitor
here dnriiiu the past two weeks and louml pipe busi-
ness in PhiUulelphia flourishing and prospects tor a big
holiday business bright

JEROME WALLER A VISITOR
Jerome Waller, of the leaf tobacco lirm of Kosen-
stadt & AValler, of Xew York City, was n visitor m
Philadelphia last week among the prouuueiit manu-
facturers.

H. M. DUYS CONVALESCING
H M Duvs, who has been sericnisly ill with pneu-
monia'at his home for the past month is so well along
the road to recovery that he expects to leave tomor-
row for a visit to Hot Springs, Va., where he expects
to spend two or three weeks in making a complete re-
covery.

GET YOUR TICKETS NOW
On December 29 and 30, 1924, the National Board
of Tobacco Salesmen's Associations will hold their an-
ual convention at the Hotel Pennsylvaina New Y^ork
CHv at which delegates from Chicago, Baltimore, Bos-
ton 'New^t k St. Louis and New York wi 1 be present
' 1 red hot sizzling smoker will be held a Ulie Hote
Pennsvlvania, Monday evening, December 29, L)-4, at
eight o'd»<-k P''omPt> "^ conjunction with the conven-

^'""■pieiitv of smokes. Good talent. Many surprises.
Boys! Leave your Sliebas home that evening

""'^ Sd'; $L50, admit one. Eemittance payable to
F! M Freeman, chairman.

Send vour request with remittance for as many
tickets as Vou desire to: National Board ot Tobacco
Salesmen's Associations, 123 Liberty Street. >ew York

^'"'''This^Imoker will commemorate the fifth anniver-
san- of the National Board of Tobacco Salesmen s As-

sociations.

DAUGHTER OF C. A. WHELAN WEDS G. W KAHN
Miss Anne E. "Whclaii, daughter of C. A. W helan,
prosklent of the United Cigar stoves Company was
married to Gilbert ^V. Kahn, son of Otto IL Kahn, the
h, crnational banker, on Wednesday evening. Novem-
W T in the Italian Garden of the Ambassad<.v H.^
el i^i New York City. The welding was attende.l by
, la " e numlH-r of prominent tobacco men 'lj>o cere-
mon^vas™ rf..rmed by the Kev. Father ,T..hn B. Kelly
TtL ("atholic AVrite.--s' Bureau,, and he was assisted
by the Rev. Father Matthew Farley, of East Oiaiige,

iiastor of the bride. ,, .,, ,

The room was beautifully decorated with ferns,
interspersed with yellow and white chrysanthemums

and autumn leaves. . , ^ *

After a two weeks' honexTnocn at ^ ir-mm H|t
Sprinirs the happy ouple will make their home at M
East Seventv-second Street, New \ork ( ity.

SANTAELLA OFFICIAL IN NEW YORK
Mariano Alvare?^, pupervising manaarer of the A.
Rantaella & CVmipany factories in l^ampa and Key
West visited New York Tity last week t© confer with
Mr Httutaella in the interest of "Optimo" cigars.

TAMPA BANDltS O^P A RAISE

Followinir in the wake of the cigarmakers' strike
in Tampa, the l.anders have now T)laced demands tor
an increase in waffcs, which has lieen -ranted by the
manufacturers of that city. The increase "J^t^^^^
from five cents to fifteen cents per thousand foi pioec
workers and ten cents per hour for day workers. Ihe
day workers now get forty cents per hoar— they mMa
for forty-five.

tHE SMOKW?^ DIES AT 101

Mm Cassandra Stein, York Countv^s oldest citi-
mm died this eveiiinir at her home in AVindsor at the
a^e of 101. me would have beett 102 on November -4.
Death w*ns due to paralvsis. . . ^

Mrs. Stein from earlv life had been an mreterate
user of tobacco, Ijeiug particularly fond of a gooil
cigar,

TOO LATE TO CLASSIFY

FOB 8ALE

DETR

New Book-Cadillac Hotel to Open December 6th— Peter
Hauptmann Employees Visit Mazer-Cressman Fac-
tory De Luxe — Wolverine Cigar Company
Victim of Holdup

IMPORTED CTGAR RANm-Two tufTlioii^, g^ te»| |«t^
siRtifs, .10c. per M. Net cash. Sampler submitted. P. J. buHivan.
!^1 Picrrcpont Stfctt, Brookly»» N. Y.

Detroit, Mich., Xovember 25, lir24.
PTIMISM jirevails in the ranks of Detroit's
ivtailers and they aie lookiiii>- forward to a
1 iu holiday trade. Dealers re))ort a shortai»e
of clear Havana ^oods due to the recent strike
in Tampa and small shipments are iK'iuu: received from
that point. Many retaik'rs fortified their stocks with
brands fnmi eastern and local factories. Jobbers are
be«inninij: to worry now, as many of the i)opular ])rands
are already oversold. Dealers have been ])lacin^ lars»:e
orders for immediate (Unlivery, in view of the fact that
there will be a shorta,i»:(» of one-fortieth packini»: at the
eleventh hour. \'ei v few of the h>cal distributors are
charirinsj: extra for ])ackin,us of twenty-five cii^^ars.
Local factories report an oversold condition on their
brands, savin*;: they will l.e unable to meet the demand
or fill orders of holiday j)ackin,i?s.

An interest iiii;- event in the history of Detroit will
take ])laee on Decenilier G, when the new Hook-Cadillae
Hotel will be formally opened to the ])ublic. The new
Hook-Cadillac Hotel will have the distincti«m of beinic
the tallest lioti'l in the world, havino- a lKM.i»ht of o75
feet. Twenty-nine stories above the sid<»walk, with
four basements an<l sub-liasenients. The total cost of
^m structure l^n^ i(:15,(HM),(KK). The Dook-Cadilla©
Company will operate the hotel, with Koy Carruthers
as presi<lent an<l Koscoe .7. T<mi])kins, as resident man-
a«ier. Over 12(M) employees will make up the oroan-
ization. There will be ninety-five cooks employed in
the kitdien.

On Saturday, Xovemln'r 2i, ike Mazer-Cressman
Ciiiar CYmipany entertained thirty-eiirht salesmen of
the Peter Hanptmann Tobacco ('om|)any, St. Louis,
Mo» A ioor of inspection of the factory ''De Luxe"
waAmnde and luncheon was served in the s))acious din-
f^ loom at the factory, and a banrpi4»t was serveil at
Fa^twood Inn during the evenintr. The members also
inspected the Ford .Motor Comi)any'8 plant in Hiidi-
land Park, aiwl other places of interest in Dynamic
Detioit were taken in. The party was cha])eroned by
Kmil Harms, vice-presitlent, and C, A, Jttstt treasurer
of the Peter Hauptmann (*ompany; the trip was made
to and from Deti-oit in » special car.

The Koyal Cigar Company, located in the Clttar-
anty Truat Ctmipany's buildini^, ()0(i Woodward Ave-
noe, ancl f(»rmerly o])erated by Jack Girard, has dis-
contiTHied business, and the spaee has 1>een taken over
by the trust company to enlarsre the lobby of the build-
ing.

Frank Kezske, who operated the ci«rar store at 119
West Fort Street, has irone into insolvencv.

*^A)/t/ wan irho naf/s spot cash niisfips a lot of
W0f'fhf('ss cioars on the first of each mnnfh."

William F. Kelloirjr. Jr. (liiiTirett &: :Myers Tobacco
Companx ), the official booster of '*Vc4vet," ''Star'*
and **(iran,uer Hough Cut'' tobaccos, reports his
brands as sellin,i>- nicely in all sections of the city. The
Tii.iroett &' Myers C^nn])anv's brands are well adver-
tised and mmy a spleudii iiktiibtttiQtt. in J^
Detroit.

Sidney Cahen, of W. Reorensburg & Sons, Kew
York City and Tampa, was with us for a few days
last week lookinir over conditions, and sales of ** Ad-
miration" ciuars. The Marcero, Hump & Howell Com-
pany, are the local distrilnitors of the '' Admiraticm"
ci^ar, which enjoys a line sale and distribution in our

wty.

Three araieil bandits held np the Wolverine Cigar
Company, 2540 J^ino Street, on P^ridav afternoon, Xo-
vember 14th, and escai)ed with J^30() which they took
frmn the wih register. Miss Hendelman, the' book-
keeper, was forced by the ban<lits to open the safe,
which was em])ty. Joseph Ilarwith, manager, and three
salesmen present, were also searched, and the bandits
flecl in an automobile, overlooking more than $500,
which Ifarwith carried in his cl(»thes.

J. A. McDonald (P. Lorillard Company), «rf **€M
Gold" fame, has rcMuined from a tri]i to the northern
part of the State in the interest of his brand. Mac
»mm the **01d Gold" cigarette is repeating in wonder-
stvle In all sections, and that he is looking forward to
1^25 beinop a banner year for his brand.

"Hilly" Burke, of the American Tobacco Com-
pany, who is eimaged in the promotion work on **Mela-
ehriTio" cigarettes, states his bran<l is makins? wonder-
fill strides in all sections of the citv. The new g-lass
signs, with the dealers name and advertising '*Mela-
rhrino" cioan^ttes, aw vm^ attractive and tliey adorn
the entrance of all the leadimr stores.

The Ignited Cicrar Stores Conmanv has taken over
tlie lea«e of the Getiernl Ci»rar Comnnnv% store in the
First National Bnnk HniblMig on Cadillac Square It
Is reported the General Ci^r Companv will close all
their refafl stores here. ,

W. W. **Boe" T?osc»bro, eeneral ivriresentaHve for
H^es.M!fcbell nr»r rc^mnnnv, Oret^nsboro X f* man-
tifactnrers of **m Moro" squares and "Sunbeam"

Wo^^fii on Paffp 14)

10

44th year

THE TOBACCO WORLD

December 1, 1924

NEWS FROM CONGRESS

Washington, D. C.
ECOMMEXDATION that the work of compil-
ing statistics of stocks of tobacco hekl by
manufacturers and dealers, now taken quar-
terly by the C'ensus Bureau, be transferred to
the Bureau of Internal Revenue is made in the annual
report just submitted to Seeretaiy Hoover by the di-
rector of the census. , ,, ^ ., t>

In his report the director points out that the Bu-
reau of Internal Revenue now collects monthly reports
of the transactions in leaf tobacco from all registrants
and bv changing its forms somewhat could obtain all
the inf oration concerning stocks of leaf tobacco now
collected bv the Census Bureau, thus avoiding dupli-
cation and the necessity for the same establishments
to make two reports to two Federal buiTaus

*' Furthermore,'* he continues, 'Uhe law limits the
work of the Census Bureau to the collection ot data
from those dealers in leaf tobacco having an average
of 50,000 pounds of tobacco in stock at the close of the
four quarters of the preceding calendar year. It is
impossible to comply literally with the /;^q^^\^-^,^f " s
of this law; and if the work is to be continued b> the
Census Bureau it is recommended that the law be
amended so as to require reports from all registen?d
dealers in tobacco, irrespective oi tlwi amounts of t(^
bacco which they carry in stock. '» ^

It is also recommended that if the bureau w to
continue to carry on this work, the law ^x^/^^^^^^^f
so as to permit the reports to be sworn to before post-
masters and assistant postmasters, which would save
considerate time a»d epense to the persons required
to make affidavits.

Cigars and cigarettes soM by post or company ex-
changes on military resen-ations will not be made su^
ioct to State taxation, despite complaints from State
officials holding that these products should bear hen-
share of State taxation in common with like products

sold in stores. , ^

Tlie matter came up recentlT vmm Commissioner
John M. Vandiver, of the Department of Revenue At-
lanta Oa., sougnt the assistance of Senator ^^ lUiam
J Harris (Dem.), of Georgia, in getting a rulino: from
the authorities in Washington as to the use of State
revenue stamps in the manner required of all other
dealers. Commissioner Vandiver. derlarin<r that per-
sons in no wise identified with the War Department
are able to purchase cigarettes, unstamped, i'rom the
post exchanges in Georgia, contended that it is diffi-
cult to enforce the law generallv, when individuals
who are irlentified with the Government are openly
rinlatinff this State law. Xo cisrars or cisraretfes are
sold on anv Government reser\'ation without ha%nnff
th^ Fodend tav stamps affixed to the wntainer, and
the Georsria authorities want reciprocity.

rommissioner D. H. Wair, of tlie Internal Reve-
nue Bureau, informed Senator Harris that the collec-
tion of State taxes from retail dealers in tobacco prod-
ucts on Government reservations 18 not a matter ^^^thln
his lurJsdictioii. and it was put up to the adiutant sren-
era! of the armv. He replied that the iudsre advocate
wfi^rRl of the armv is of the opinion that the State of
Geowa mav not lawfullv exact payment of the tax
in question/it being well settled that m^ exchanges

are authorized instrumentalities of the Federal Gov-
ernment and thus beyond the taxing powers of a State.

Final arguments in the investigation of the sur-
char<>-e now imposed for Pullman accommodations w;ere
heard bv the Interstate Commerce Commission on No-
vember'24, and the next step in the case will be the
announcement bv the commission of its decision.

Arthur M. Loeb and D. II. Clink, representing the
traveling men\s organizations, declared that the sur-
charge is a discrimination against the riders m Full-
man cars and is not warranted by any extra cost to the
railroads in handling such traffic. It was contended
that removal of the surcharge would stimulate the use
(,f Pullman cars, probably to a point where the roads
would suffer no loss of revenue from the change and, it
thi^ was not the case, that the difference m revenue
-Iiould be made up from other sources, possibly from
iiranch line traffic, which is the heaviest burden upon

the carriers. . , , , ,i . if

Counsel for the railroads attacked the stand ot
the commercial travelers, and declared that the sur-
cliarge is a proper differential because of the addi-
tional services rendered to Pidlman passengers. The
revenue in 192P> from the surcharge, the record shows,
was about *37,oOO,000, and represented 3.3 mdls per
Pullman passenger mile.

' Removal of the surcharge, it was asserted, would
not stimulate traffic, it being pointed out that removal
of the 8 per cent, war tax failed to increase revenues
appreciablv. Pullman traffic is increasing more rap-
idlv than is the traffic in day coaches, and to permit
Pullman passengers to travel for the same fare as the
dav coach traffic, in view of the heavier cars addi-
tional space and other advantages which the tormer
eniov it was contended, would be a discrimination
against the dav coach passengers in favor of the occu-
pants of Pullman cars who, on the whole, are able to
pav adequatelv for such additional facdities. ^

' If the commission decides in favor of con inuing
the surcharge, counsel for the carriers stated, it is
recommended that the Pullman Company continue M>
c(,llect it, the roads feeling that this is the most eco-
lunnical and satisfactory way, m ^ m^m ismmm
public to concenied.

Th« various States of the Union may constitu-
tionallv impose taxes upon foreign manufacturing and
mercantile corporations upon business transact^ed
within the State, under a decision of flie Umted Sta^
Sui)reme Court, upholding the validity' of the New
York State tax of 3 per cent, upon such f fP^^'ations.
The New York tax is based upon the relation of the
value ^ certain classes of assets of tlu^ corporation
within ^ State to the total y^lue of such assets

wherever located. * ^ . • -i i«,»;«ii

The Court held that the tax is primardy levied
for the privU^p q£ dQing business in the State.

After

nothing satisfleslike

good

Gifiar

December 1, 1924

Say You Saw It in The Tobacco World

44th year

11

Philadelphia, Pa., Dec. 1, 1924.

To Our Customers:-

We're excited and so should you be!

We're going to bed an hour later and getting up an hour earlier to
squeeze in every minute of time to perfect plans for one of the most
aggressive and most progressive advertising campaigns ever pulled off by
a Cigar manufacturer.

We're going to show the smokers of America that there is more to
a cigar than just mere tobacco — we're going to tell 'em in every City,
Town, Village and Hamlet that it's Bayuk Cigars — that it is "It's Ripe
Tobacco" Cigars they want for extreme limit of enjoyment.

The first big gun of Powerful Publicity will be fired January 17th
and we'll keep up the Brand Boosting Bombardment all during 1925.

The distributing privileges of Bayuk Brands will mean more to You
in Prestige and Profit than ever before.

In two or three weeks, the time will be ripe to tell you all about the
Advertising Ammunition we are getting ready on ''It's Ripe Tobacco".

Watch the mails for our Detailed Aoupuncement and Get Ready

To Go! !

YoujTs, %& ms^ a billion,

BAYUK CIGARS INC.

*/iti Jiipc TbJ^accol

12

44th year

THE TOBACCO WORLD

December 1, 1924

''=<^^^^>^

CI&AT^S i

By a Trained Business Man Air

Advertiser

WRITTEN ESPECIALLY FOR THE TOBACCO WORLD BY A

MX mcNTS MtsKNyco

X old c'i.i'ar (Icalur spillcMl out a tow words of
iiood advici' the otlior day, and asked me to

pass them aloiii*'.

He said this de])avtment is letting- out
frequent and instructive hollers about window dress-
inii", and that it is o«M>d stuff. But he wants to eautnm
his'hrother dealers against making interesting displays
for the i)uri)(>se of drawing erowds only.

A crowd, euriously looking at a free show ^yill
trade in about as much money as a miser would give
io a beggar. Therefore you shouhl always connect
i^our show window attraction with your goods. This
can be d<»ne with placards. The attraction attracts the
peoi)le, the i>lacar(l ])ersuades them to buy. Thus the
two work together, like a man ])ushing while his horse
pulls «m the heavy wagon. ,

A catchv show window which attracts crowds ana
d^» nothing else is a Hat failure. It is like iishing
wi^ m^ unbaited ho<»k, or winking at a pretty girl m
t^ (hirk, or giving a movie show at a blind asyium.

;Make vour window interesting and <lramatie so
It will attract attention, but let it tell an earnest busi-
ness story, aittl M k persuade fplto to mime m aui
buy,

Cj3 Ct3 Ct3

I was talking to a big man tie other day. No, he
wasn't a cigar dealer, lie was a merchant in another
|iiw mi he presideil over a hu^ trade enipurium ii^
stead of a dinkey litle sliop.

And to made me laugh. He sure did.

For i soon found out that he was pumping me.
Getting my ideas. Asking liuw to mmk various kinds
of hard business nMs.

It was quite awhile ^eforo T <«ught on to this,
and to the f^ thai he wa« giving out Uttle and
fain«r in ma^.

When I at l«it tumbled 1 m^e him a thump on
the back— for I know hi« well— and said: *'By golly,
but vou*re a shrewd one, tm hoy. I came here to ^t
some ideas from you, and instead, you siphon them
out of me. No wonder you climbed from the bottom
to the top."

He smiled a litle sheepishly and said: **ltoii have
sharp mental eyes to tumble to my little method, for
few do. When I was a little fellow I learned by a
sort of awident tliat small, igncnant, unsuccessful deal-
ers will no more take ideas and suggestions than a
youngster will take nasty medicine; and that the big,
succc'ssful men had wide-open ears for the sasw. 1
detei-mined to Im like Wg men, gather m ideas, use
them, and try to become a W# wmn myself. I <lid
this— am d<»ing R yet, and I want to tell you, young
feller, that this policy is responsible for the success-
ful business I built np."

I never smoked a pipe, but 1 'm saving up money
to buv one. 1 see great men, hard thinkers, es(»torici
philosoi)hers, all seem to smoke pipers, and as 1 m
trving to butt in that class— though I'll never succeed
—I'm going to get my little old Jimmie pipe and give

him a try. .

AVhat settled the matter in my mind was a news-
]mper item from London to the effect that the Allied
Conference tJiere was wonderfully encouraged by the
fact that Premier llerriot and Prime Minister Mac-
Donald are both pipe smokers. Dawes and his pipe,
it states, formulated the Dawes Plan, and when he
fcmnd the problem very hard he smoked vigorcmsly
with his ])ipe upside down. At all the meetings where
the air was loaded with icebergs and meat axes, ller-
riot and MacDonald would take out their pipes and
the tenseness of the atmosphere would be immediately

relieved.

I have dwelt long and earnestly in my mmd on
the proper eustom and etiquette for smoking, and from
the consideration have developed the following for-
mula: ,. J
Ciffarrtff's fnrfhe ptfufh and the JHZZ^i-Uppea,

cigars fw men on the street and all pnldir

places.

The pipe in the office, the home, the workshop.

I trust some public spirited reader will forwartl
tMs foi-mula to the president of the association, have
it presented to them at a full meeting, formally
adopted, an«l then give it all possible publicity so the
world at large will follow the suggestion.

Cj3 Cj3 Cj3

Traveling salesmen prefer to ^l to retailers who
are,or who will be, winners in the Great Game.

**And how can they tell the winners, or tl*e wiU-lw
winners f" you ask,

A successful salesman gave me these pointers ill
a recent conversation. He said that the fate of a Imsi-
ness depends upon the man, much more than on his
Imilding, his location, or his stock of nierchamlise. He
counts the following favorable i

"SVhen a retailer welcomes traveling salesmen, talks
business to them, asks business information, seeks
pointers and suggestions.

When the retailer is optimistic and a booster,
praising his town as **the bi»st little burg in the world'*
and ccmtainiiig the iinest ]>eople.

When he Is a member of the CliamlK»r of Com-
merce and active in the many affaiis of his town, to
keep it to the front.

(Continued on Page SO)

December 1, 1924

Say You Saw It in The Tobacco World

44th year

13

S It AIM

SUAPE ILLUSTRATED
NO. 1/45

'7 have found the Perfect Pipe

E\'ERY DAY, thousands of men find that Milano
is the Perfect Pipe. Every day, Milano dealers
report a steady sales increase. And all the time, Milano
national advertising is working to build the sales higher

ttttt.

This advertisement, with a Consumer message, ap-
peared as a full page in color in Collier's Weekly, Octo-
ber nth. and in black and white in the Saturday
iH^ning Post of Xoveml^er 8th. It reached more than
^^00,000 people— and yet it i^ only one unit in a
great national campaign.

II you don't handle Mifiano. you're ^ssfnf up
Ug profits. But if you are one of the wise dealer^ who
^ cashing in «i the thousands of dollars we are
q^ending. look over your stock right now, and order
all numbers with which you are not plentifully suppli^.
You'll need them for the holiday rush.

Wm. DEMUTH & Co.. 230 FIFTH AVE., NEW YORK
World's Latest Manufacturers of Fine Pi^

yf

UtiiLOoae^

WD

IMM ^jS^MMM

Qht Insured Pipe

14

44th vear

THE TOBACC 0 WORLD

December 1, 1924

December 1, 1924

Say You Saw It in The Tobacco World

44th year

15

{Continued From Page 9)
squares, callod on the tiailo here last week. ''Doc" re-
ports business on liis new lines as being' very good,
and that he is looking forward to a big sale on
''Stiuares" for 192,3.

Mort Hammer, director of sales, tor Salva«U)r
Rodriguez, Incorporated, Tampa, Fla., numufacturers
of the famous 'Hliarles the Cheat'' cigars, was a re-
cent visitor to the ^Nlotor City. .Mort reports the caU
for "( harles the Oreat" to be line in all sections of
the country. At the ])resent time the factory is unable
to supplv the demand, owing to the oversold conditn)n.

Josei)h W. Levy, of tlie Coraza Cigar Company,
Phila(le]])hia, Pa., called on the trade here last week, in
the interest of his brands.

Yours truly,

MIKE OF DETROIT.

BERNARD SCHWARTZ DIES

Bernard Schwartz, inesiik'nt of the Bemard
Schwartz Cigar Cor])oration, and nationally known as
the maimfacturer of "R. (i. Dun" cigars, died early
Sunday, X<»veniber 2:>d, at Harper Hospital, alter a
lingering illness of three years. During his thirty-
five years resilience in Detroit, he rose by initiative
and jierseverance from humble circumstances to a larue
position m the commercial world. Mr. Schwartz was
fifty-two years old. He came to Detroit when seven-
teen years of age. Five years later he chose the cigar
business as a iiernianeiit occupation. Mr. Schwartz
was actively interested in Tem])le Beth El and was
prominentlv identified with several fi'aternal organ-
izations. He was a member of the Ashlar Lodge, F.
& A. M,, B, P. O. Elks an<l Knights of Pytliias. Im-
mediate surviving n^lativi's are his father, Moses, of
I^troit; his widow. Mis. Esther Schwartz; one daugh-
ter, Mrs. Milton Petrie; two sous, Xorman and Theo-
dore; wie brother Henry, all of Detr(»it; and three
sisters, Mrs. Eva (ioldhei*^ Detroit; Mrs. ^ra
Srliwartz, of L«s An^ksy and Mrs, Fannie BicAards,
Chicago.

TOM JONES
Tom Jones has gone to heavenlv heights;
He tried to drive without his lights.
Jack Hayes this busv life forsakes;
He never would re-line his brakes.
Here's all that's left of Amos Bossing;
He tried to ^at it to the crossing.
No more from Brown are earthly smiles;
He tocA the curve at fortv miles,
T«i Small has lione to his abode;
He kept the michlle of the road.
Here lies our friend, poor Tony Dix;
For booze and gasoline won't mix.
pfm Henry's friends are all bereft;
He made a short turn to the left.
Ben Gray is free from earthh* pains ;
A rainv da%' — ^lie had no chains.
Poor Bill's beneath the sfMl, alas^ —
He spooded up and tried to pass.
Now Tom has joined the heavenlv l>and;
He tried to drive it with one hand.

—Eugene Ashcraft in
Mmtroe EnqnJrer,

December 1, 1924.
HE York ( Vanity Cigar Manufacturers' Asso-
ciation held their regular monthly meeting at
Red Lion, Vi\., November 11, with President
B. M. Ilannigan in the chair.
The suhject of the kind of an exhibit to be made
hy the association at the coming Tobacco Sho\y in
New York City, was much discussed and it was decided
that no individual brands made by any one iirm should
Ve dis])1aved hut all cigars w(mld be shown as merely
the pi-odilct of the York County Cigar Manufacturers'
Association, carrying out the idea of preseiTing- the
present unanimity existing among all members of the
association and advertising the York County Cigar
Manufacturers' Association and York C<mnty as be-
ing the home of the liest nickel cigars produced in the
Cnited States.

The amund election of officers will take ])lace (m
Januarv iL', l^-J'), and a nominating committee was ap-
ix.inted consisting of L. K. Sentz, J. C. AYinter, Harry
Mcduigan, A. S. Frey and Harvey AYaughtel.

December 19 promises to be one of the big days
in Red Licni when the annual hanquet of the assoeiati(m
^\•ill ho held in the social room of St. Paul's Evangel-
ical Church and from ])resent indications will prove
to be the most largely attended banquet ever given by
ttw association.

The Western Union Telegraph Company are open-
ing an office in the new First National Rank R'uilding
on the Squai-e in Red Lion, which will prove a great
convenience to Red Lion residents as well as to the
many salesmen visiting this section.

lender the auspices of the Lions Cbib of t?ed Tiion,
the celebration of a Home Coming AYeek will be held,
on November 27, 28. 29 and 30. It is expected that
manv former residents of this section will avail them-
selves of this op]>ortunitv tft meet old friends, rela-
tives and foi-mer associates.

All visitors are requested to register at Home
Cominir hea<l(iuarters. Room 200, First National Bank
Building.

O. S. La'NFotte, ])resideiit of the Red Lion Board of
Trnde. and clunrman of the committee which attended
a hearing to secure lower coal rates to Red Lion te-
fore the Public Service Commission at Harrisburg.
ronorted to the members of the Board of Trade, that
if a reduction in the coal rates is secured on a basis
throuirh rates now in effect m% other commodities, a
saving of approximately Jf20,000 a year will l» n^de
to the community.

The month! V meeting of the BoawJ of Trade was
bMd in the wjunc il chamber In l*o flre engine house on
November 18.

Yorkana, Pa.

Rllis B. Striker, mannfaetnwr of the well-known
** Double Qnality*' cigars, has recently shown his abil-
ity as a game hunter, by returning from a gunning trip
to ^IcCalls Ferry, with a ba,^ of ten fine wild ducks,

Mr. 8trickl{»r ha« taken space at the coming To-
bacco Show in Hew York City, where he plans to have
HH Httractlve display of the quality cigars he hm the
reputation of making.

(0oinfinued on Pofje 10,)

Announcing

The L. & M. Cigar Box

A different kind of box that attracts tarde,
preserves the cigars, and saves dollars and
cents.

An Achievement in Cigar Box Manu-
facturing

The L. & M. cigar box is the result of years
of endeavor in the betterment of cigar boxes.
It is made by ingenious machinery which
gives any wood the effect of high grade cedar
and produces a box unapproachable in attrac-
tiveness.

A Short Cut To More Cigar Sales

The L. & M. cigar box will make yxmr
bfan^ stand out in any case. Its good looks
attract instant attention and the general air of
quality that surrounds it suggests quality for
your product.

Write Now For Paf^enftiTS

Leschey-Myers Cigar Box Co.

CIGAR BOX fVf AMURACTUFtEfiS

YORK-HANOVER -EPH RATA- PMILADELPMI A

After all
nothing satisfies like
a good cigar ^

I

ii

16

44th year

THE TOBACCO WORLD

December 1, 1924

December 1, 1924

Say You Saw It in The Tobacco World

44th year

17

{Continued from Page 14)
The Yorkaiia Cigar Company continues to be fa-
vored with many orders for their best seller, "Garcia"
trianguh\res.

East Prospect, Pa.
On the evening of November 15 the town officials
of East Frospeet lield a barbecue or ox roast m cele-
bration of President Cooiidge's election and this event
was attended by many guests from the surrounding
country as weil as the residents of East Prospect, and
was a big success in every way.

A. h\ Burg, manufacturer of the '*Tnie Yankee"
and '^ {Spencer Wdson" brands, is increasing his pro-
duction as fast as possible to meet an unusually heavy
demand for these brands. Mr. Burg has bunt a repu-
tation for quality cigars which is demonstrated in the
opening of many new accounts.

B. M. Hamiigan, of the East Prospect Cigar Com-
pany, has left on a trip to Memphis, New Orleans and
other points in the South, visiting some of the many
jobbing connections handling their brands, '*Epco,"
"Airedale" and ** Emilia Garcia," all of which have
a Wg distribution in tliat territory.

E. B. Kincaid, of Miller, DuBrul & Petefs Manu-
facturing Company, recently operated the automatic
bunch machine installed in the East Prospect Cigar
C ompaiiy factory, in the absence of the regular opera-
tor who was taken sick, and this prevented a possible
stoppage in production which is greatly needed at tliis
time, all of which was greatly appreciated by Paul Del-
linger, who is toiidling the production end of the hna's
business.

HeUim, Pa.
Sig C. Mayer, of Sig C. Mayer & Company, was
a recent visitor to his branch factory in Heliam try-
ing to devise means whereby he could increase produc-
tion on **M Wadora" and **Cornell" cigars and try
and appease his jobbers w^ me begging fQr a^ore
cigars.

Spry, Pa,
tt L. Haines & Company are working at an ex-
treme limit of production to meet the demand for
**Kobert Fulton" cigars that is coming from ^ piirts
of ^9 ^iw^y.

Windsor, Pa.
W* H. Snyder & Sons report no abatement of the
inrush of orders and the call is increasing for **Uoim«
try Club" and "Prescription" cigars every day.

Jacobs, Holtzinger & Company are operating all
their factories at full production and are much over-
sold on their **E1 Teano" brand,

Herbert li» Smith, manufacturer ^ "Havana
Brown," foil-wrapped invincibk», has just opened an-
other factory at Winterstown, in an endeavor to give
his jobbers an additional amount of cigws, whi<^ they
have been clamoring for.

0. A» Kohlor ft Company are having a big repeat
business on *'Ford'' and **Tobacx30 Girl" cigars, and
have been obliged to fe>ep thmr salesmen ^ of the xmd
since July,

W, H, Seehrist has recently adopted a new label
for Ms "Florida Honey Sucle" brand which is a great
improvement over the old style package, these cigars

going to the trade all foil-wrapped, and having a

wide distribution.

Dallastown, Pa.
Fred E. Druck & C^ompany is one of the very busy
concerns in this section and have their three factories
running at full speed making ''Train Master" cigars,
which have a big call.

A. F. Fix & Company are receiving a great many
extra rush order for their 'H^ontract" cigars, foil-
wrapped.

York, Pa.
C. S. Gable, manufacturer of '* Douglas Fair-
banks" and ''Hamilton Fish," foil-wrapped perfeetos,
has just returned from an extended trip, having vis-
ited some points of distribution in an endeavor to ar-
range shipments so as to relieve the largely oversold
condition that exists with the jobbers on these very
popular brands.

Ajax Cigar Company of North George Street, are
having an increasing demand for foil-wrapped cigars,
from their many distributors.

Manchester Cigar Company are about to equip
one of their plants with some new automatic machinery
to increase production on "Reichard's Cadet" and
'* Uncle Green" cigars.

Bergdoll Cigar Company, manufacturers of ** York
Imperial," still enjoy a big business on this very pop-
ular brand, and are having difficulty in satisfying the
dealers with deliveries of one-fortieth packages for
the holidays, as practically all the production has to
go in the regular one-twentieth packages.

Gallatin Cigar Company continue to enjoy the big
local demand tliey have created for their "GaUatin"
brand.

Red Lion, Pa.
Superior Cigar Ct)mi)any have adopted a new de-
sign hUjel for their "Pay Day" brand which is excep-
tionally attractive, "Looks like real money."

D. C. Kaltreider & Sons believe in concentration
of effort which has resulted in the big business they
enjoy on their "Apollo" foil-wrapped invincibles*

W. J. Neff & Company are receiving heavy dupli-
cations on "Robert E. Lee" and "Red Tips" invinci-
bles individually foil-wrapped.

W. C. Frutiger & Company only know one word
and that is "busy,'^ and all employees are kept on their
toes to keep up with the pace set by their genial em-
ployer. Bill Fiiitiger, and he can certainly set some
pace, getting out big shipments of "Victor}'" and
"Bank Note" cigars.

T. A. Winter & Sons are enjoying a steady de-
mand for ** Kinsman" foil-wrapped perfeetos, which
is their principal brand,

Kelly C^igar Company, manufacturers of #e
**Kelly" brand are mucli pleased with the increased
distribution tliey are receiving on their latest brandy
"Kelly's Green Riblx)n," foil-wrappod,

G. A. Strnbeck has all his factories working full
force producing "El (Jasco" triangulares and perf©^
tos, which continue to have a big call.

A. S. Frey & Company report that "Atlantis"
foil- wrapped perfeetos are still theU- leadlnf sellers.
T, L, Adair & Company, makers of "Argoofl,**
**El ^rtel" and "Boston Port" brands, continue to
enjoy a large distribution on these brands, and Mr.
T, Ifc Adair known as "The millionaire of First Ave-
nue," is always on the rush trying to satisfy his trade
by inereasing shipments.

J. B.

Just what is it that happens when
tobacco is "aged in wood"?

—'and why has no other
mellowing process been
equally succes^uU

FROM the smoker's standpoint, lK)th
these questions are easy to answer.

You know how ageing in wood mel-
lows fine wines? Well — it does the
same thing for fine tobaccos — re-
moves the harshness and bite of
'*raw" tobacco, and ripens and
sweetens it for smoking. And sub-
stitute methods fail, simply because
they do not prove out in your
pipe — the tolmcco isn't as rich,
nor as mild, nor anvwhere near as
satisfying.

Half-answers, of course — yet the
most learned discussion can go little
further. You may learn, if you care
to, that before tobacco can be
*'aged," it must l)e conditioned with
most scrupulous care— it must con-
tain just so much moisture, by weight ;
no more, and no less. Vou may delve

deeper into science,
and learn that the
leaf remains "alive' '
while ageing; al-
though cut from the
plant, cured, ami
packed tightly away
in the dark, it goes

Drying ovfn in which , , , , i

tobacco is "ordered" or through a natural
conditioned before it ta *'»4...,;..„ ^a,.l,

"aged in wood," * "sweat twice eacli

—: w_ —

1^ ~~'

ljn[]

3'Tf

^

Lioom & Mmu TosAeeo 0s.

year — grows limp and soft, and liter-
ally steeps in its own essences; and
everv shred of it is saturated with flavor.

lECMtD PURCHASE , .^
OF BOitLEY TOBACCO :£?>

Toll/

fto at. of iMi MtecM a. mmmIm jMi

h.a I f m» amtat T<iteM*

mmmt ^iWU lljMiT..TwCii
Mtf HMM tmm^K i« .will

ria. « tt. MA.M M. • Mr
•Mf If aM Wl.) TakMM. n

How future Velvet
Quality is nssnrfd—sijrlii
n» illioii po H »ids of vlniiv'-
Ken i Hcky Burley,b<>nfiJi t
ill five tronsacfiiiu, tnid
stored away to "age iv
wood."

all mellowing meth-
(kIs. But the less
haste, the more
taste. As you can
readily prove, no
other method, how-
ever much cheaper
and faster it mav l)e,
can etjual "ageing
in wood," for mild-
ness, for richness
and "body," for satisfying good taste.

Hence in making Velvet, we discard
the money -saving "hurry-up" methcxls.
We use the best brown Burley, grov^n
in the ricli limestone soil of the Kentucky
Blue (irass countrA* — and everv ounce of
it is patiently "aged in wood" till sweet
as a nut and just right for smoking.

After all, the thing that interests
sniokei-s is results, not pnK-esses — but
l^ear in mind that
it is onlv as a result
of the "ageing in
wo«hI"" ]>rocess that
you get \'elvet.

/.'till thf smoke around
in ytmr mouth, and
iiittife hitw "ageing in
iiumhV han taken off the
rough viltjes.

It takes years, literally: it ties up
lii^^ iiums in costly toljacco tor long
periods, hence is the most expensive erf

—the aged in
tobacco

•1

18

44tb year

Say You Saw It in The Tobacco World

December 1, 1924

December 1, 1924

Say You Saw It in The Tobacco World

44th year

19

TAMPA STRIKE CAUSES POOR SHOWING FOR
OCTOBER PRODUCTION

The following comparative data of tax-paid prod-
ucts indicated by monthly sales of stamps are obtained
from the statement of internal revenue collections for
the month of October, 1924, and are issued by the Bu-
reau. (Figures for October, 1924, are subject to re-
vision until published in the annual report.)

Ociohrr, October,

1923. 1024.

Products.
Cigars (large)—

Class A No,

Class B Xo.

Class C X <^-

Class D No.

Class E No.

255,722,275

162,016,963

275,170,232

14,488,601

4,256,763

245,861,110

128,547,975

245,210,81 8

10,868,963

4,741,699

Total 711,654,834 635,230,565

Cigars (small) No. 46,711,047 53,253,2()(>

Cigaretes (largo) ....No. 1,874,243 1,986,90/

Cigarettes (small) ... .No. 6,277,169,227 6,488,186,913

Snuff, manufactured ..lbs. 3,146,19< 3::?^'Ct^

Tobacco, manufactured . lbs. 33,236,1 61 34,;3o6,24o

Xote: The above statement does not include tax-
paid products from Porto Rico and the Philippine Is-
lands. This information is shown in enclosed supple-
mental statement.

itipplimental Statement

Tax-paid products from Porto Rico for the monfti

of October.

Products.
Cigars (large) —

Class A No.

Class B .No.

Class C No.

Class D No.

Class E No.

October,
19.23.

11,890,655

2,148,650

5,182,150

37,150

1,000

October,
1924,

14,415,700

1,586,325

6,445,460

12,125

Total No. 19,259,605 22,459,610

Ciirars (small) No,

Cigarettes (large) No.

Cigarettes (small) ....No.

2,000,000
95,000
40,000

2,000,000

1,000,000

40,390

Tax-paid products from the Philippine Islands for
the month of October,

Products,
Cipirs (large) —

Class A *.No.

Class B No.

Clasg C ........ ..No.

(lass D No.

Class E No.

Octoher,
192$.

553,423

125,673

6(W>

1,000

Octoher,
1924.

18,522,720

41 2,895

315,259

2,419

4,655

Total ........ No. 24,823,880 19,257,948

Cigarettes (small) No.

Tobawo^ manufaijtured.lbs.

173,730
1^

10,800

o

n

Notet Quantities of tax-paid products shown in
v3mve statement are indicated bj^ stamp sales reported
£ w the month.

r

Du Pont

"A BETTER
CIGAR

for lOc

ft

Porio Rican ....

the Mitdest Tobacco GroWn

MADE-IN-TAMPA

BY

VAL, M. ANTUONO

To protect buyers of
Porto Rican tobacco
the Government re-
quires the affixing of
a Government Guaran-
tee Stamp to every box
of cigars and every
bale or barrel of to-
bacco leaving Porto
Rico. Look for these
stamps.

N

ATURE has entered into a benevolent conspiracy in Porto
Rico to produce from its soils a unique type of tobacco.

There are: The sea on all sides to give moderate humidity
to the tobacco; the tropical climate to impart richness and
fragrance to the leaf; the high altitudes of the tobacco sections
to make the leaf lighter in body than other tropical tobaccos;
the absence of chloride in the soil to grow a free-burning cigar
leaf which has no equal.

In 1913 the annual importations of Porto Rican tobacco by
American manufacturers averaged 5^4 million pounds. Now, an
average of 22^/^ million pounds a year are used by the American
cigar industry.

Be the product tobacco or not— only unusual merit, con-
sistent value and worth can produce such a record of growth.

Those manufacturers who have tried Porto Rican tobacco
have year after year bought in increasing quantities.

GOVERNMENT OF PORTO RICO
TOBACCO GUARANTEE AGENCY

136 Water Street, New York

/. F. VAZQUEZ, Agent

ABOVE ALL

CIGARS

BoUl dfars are die kadintf
f^ers widi thousands or
dttlm catmiig to staidf t^
who appreciate iQiality*

They are wonderful
Business Builders.

Bobrow Brot-Inc^Mfor^

PlulaaelphU,U.S.A. *"
Malwrs of Topk-UUMUa-RecaU

20

44th year

Say You Saw It in The Tobacco World

December 1, 1924

BUYERS' GUIDE

CIGAR CASES

SUPPLIES

THE LOUDON CIGAR CASE

Increase your turnover with perfect 100% dupW."^
cut the co.t of selling and •e"^"" ««"» /IJ, W^'U%
handling cigars the modern way- the LOUUUIN
way. Ask your cigar jobber or wnteui lor com-
plete deK^ptivc folder "At Last a Real Ggar Case.

Loudon Mfg. Co. Grand Rapids, Mich.

PAPER BAGS.
Weatherproof Paper Bags will protect yottr Scrap
and Fine Cut Tobacco and keep it freih and

'^Excittsive Manufacturers of Bags for this Indus-
try for the past twenty-Uve years. Write for
Samples.

THE WESTERN PAPER GOODS CO.,
Third and Lock Streets, Cincinnati, Ohio.

CIGAR BOXES

ItL «?0 LtXINCION

CST*aw«MtD IVTS.

6S7-64I EAST I71IST.

F. BRECHT'S SONS

CIGAR BOXES

109 N. Orianna Street

PHILADELPHIA, PA.

Monroe Jarrctt Sons
WOODEN CIGAR BOXES

TRADE JARSO ^^^^

Randolph and Jefferson Streets
Philadelphia. Pa.

Tobacco Merchants' Association

•^ . . r) 5 Beekman Street

Registration bureau, new york city

Schedule of Rates for Trade-Mark Services

Effective April 1, 1916.
Registration (see Note A),
Search (see Note B),

Transfer,
Duplicate Certiftcate,

$5.00
1.00
2.00
2.00

at. A-An allowarice of $2 will be made to member, of the Tobacco Met-

chants' Association on each registration.

Note B-lf a report on a search of a title "fff "^i^^J^ffi^^ J/iP^/h'irg^ of " nJ
than Ten (10) tiUesSut less than twenty-one (1) a^a^^^ ^

Dollar ($1.00) will be made. If »t "««"'***" iSftionalc^^^^ of Two Dollars
{SU^^l^fl'l'bi i^rd;^a^n"drV^n'*"a^lina?ch\'rt^ or^^^^^^ (H-OO) will be

made fo* every ten (10) additional titles necessarily reported.

REGISTRATIONS
AIRCAB:-43,991. For ci^ar.. November l4 ^ The Keller

Clear Co.. Springfield. Mass. . „,K«r to

PHilACR6Fr:-^3,992. For all tobacco products. November 19.

19H The Moehle Litbo. Co.. Inc.. I'.rooklyn. N. It.,
PENNCROFT:— 43,993. For all tobacco products. November W,

19M The Moehle Litbo. Co.. Inc.. I'.rooklyn. N. \. ^^^^^^

PUBLIC DEMAND :-43,994. For all tobacco products. October

23 1924 T. C. Frtston, Tampa, Ha. . i • •«.

MERMAID TAVERN:— 43,995. For cigarettes and sjioking to-

bacco. November 22. 1924. Barclay P,pe Shop. >> e\V''^ ^.gi-
CONTRAST?:— 43,996. For cigarettes only. November JU, ii*^'

H. Hall Marshall. Jr., New York, N. Y.
>yEMB LEY:— 43,984. For pipes. November 10. 1924. tne Anier

ican Tobacco Co.. Inc.. New York. X. Y. w^li„«er

"242":— 43,9o5. For cigars. November U, ^9jA. The U^Bn||er

Russell Cigar Co., York. Pa. u ii iom k X

TOM CARR:— 43,988. lor cigars. November 1.^ 19^4. i. a.

Smith's Son>. McSherrvstown. Pa.
PILOT MOUNTAIN:— 43,990. For all t^acco products. Novem-
ber 17. 1924. J. A. McAdoo, Charlotte, N. C,

f S AN SF ERS

EL HECIPRO:-28,223 (C. S. Tob. Journal). For cigars, cigarettes,
cheroots. Registered January 23. im by Kraws & ^. ^i'
more Md. Transferred i» Bennett, SlMn & Co., New Xvm WW,
March 25. 1920. ^ ^ _ , , . ..

FLORIDA QUEEN:— 43,960 (Tobacco Merchants Association).
For cigars. Registered October 21, 1924. by American Litho. Co.,
New York Citv. Transferred to Preston Cigar Co., Tampa, l^la.,

November 13. 1924. . ^, x, ^ . k ■o*;^^*

LA THEODORA:— 42,337 (Tobacco Merchants Association).
For cigar,. Registered October 19. 1921, by I, Bittner New
York City. Transferred u> Flisenstadt Bros., New York City,

Novcmbef 12, 1924. . . r, . ,- • o •

MISS NANCY:— 5533 (Trade-Mark Record). For cigars Regis-
tered Tanuarv 8, 1889, bv Geo. S. Harris & Sons, Philadelphia,
Pa Transferred by American Litho. Co., New Y'ork City, suc-
cessors to Geo. S. Harris & Sons, *« Geo. Schlegel Inc.. New
York City, and re-transferred to J. A. McAdoc^ CharloiU:, A. *^»
November H 1924.

Business Building

(Continued from page 12)
When he has a nice store in a good location and
keeps the store spic and span and one of the attracj-
tive places of liis town.

When he has a definite merchandise policy— keeps
quality goods, has quality clerks, gives quality ser\^ce.
AVhen he orders carefully, listening to sales argu-
ments, but not weakly yielding to them, and uses his
own judgn^nt and his knowledge of the wants of his
customors^

1 sometimes wonder whetlier 1 overplay the value
of business knowledge. A merchant priiK^e stated the
other day that technical knowledge is of priceless value
to any one who wants to get ahead. But he strongly
emphasized the fact that it isn^t everything by a fat

call. . , . , ,1

He stated that after obtaining his knowledge ft

young man's business success is a matter of hard work

and common sense, and he added that he promotes his

workers according to the capacity they show for work

Mid their ability to use common sense.

So there you are!

Some men, either bosses or clerks, seem willing
to do anything but work, relying on their wit, their
skill, their technical knowledge to see them through.
But they are leaning on a broken reed. It not only
won't push them up, but it will bend under their weight
even in ordinary routine work.

I ain't going to back water, therefore, on the
Virftt© of business knowledge, and I propose to continue
broadcasting my idea on this subject in this and the
surrounding planets. _

But from time to time I propose to spill out a lit-
tle holler to the effect that business knowledge ain't
worth more than a hole in the State of New York ^-
less It is hooked up with sweat and common sense.
Any one who will hook up to these three things can
wr© me that he is entering the business race, m^
I will back him to the limit.

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co.
24 Vine St., jfr^AH^M-

DESHLER, OHIO. "fcJWS

The Buckley Box Co .
1106 West Town St.,
COLUMBUS, OHIO

OSCAR PASBACH,Pnc».

U.A.VOICC.Sccv. SCcNuMANACtw

■^^LITHOGRAPHING CO inc. ^^

GRANU STRtET AND MORGAN AVENUE
BROOKLYN. N. Y.

EIGARUBEL5- CIGAR BANDS

CIGAR BOX LABELS
BANDS AND ADVERTISING

NEW YORK

The Standards of America

Lorillard's Snuff, : Est. 1760

Rail Road Mills Snuff, Est. 1825

il & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maccobops — H^appees — High Toasts
Strong, Salt, Stoeet and Plain Scotchs

MANUFACTURED BY

CEOICE W. HELME CO., Ill Fifth Ave., New York

Hey wood, Strasser & Voigt Litho. Co.

26th 3t. and 9th Ave., New York

WESTERN REPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, III.

Cigar Labels, 'Bands and Trimmings
of Highest Quality

Perfect LiTHOGRAPHy

American T^ox Stipply C^-

aj09 Russell Street Detroit. Mich.

Comar of Oratlol StraM

Exclusive Selling A6enis For

THE CALVERT LITHOgSaPHING CO.

SIJsfCE 1870

CIGAR BANDS CIGAR LABELS

SPECIAL PROCESS

WM. STEINER SONS & CO.

257-265 W. 17th St.

New York City

Sole Distributors for New Model Cigar
Banding Machine for Ungummed Bands

'water's

CAN NOW GET

DILLS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

RICHMOND. VA.

J^fanujaelurers <f

HICHGRADC

SMOKING TOBACC<fc

DECEMBER 15, 1924

( BRAit^

Bend for
List of Agents
mnd booklmt

CVRKI-U'L Imvers, anximis ahVays tn deliver f. the ^nlnke^^ the he>t at the price
tlie market can supply, inspect tlie tiller as clnsely as the wrapiK^r ui a cigar.
To win the attention of the prn>pective purchaser, the ci^^ar nuist lo,»k ri-ht. 1<» hold
Jiis ji^ood opinion, it nuist t:iste rijL^ht.

Without -ood tohacco. a-cd and niellouel and prepare<l hy exi^rts. and without
ski.'ed \v..rker>, the niakin.L,^ of a -ood ci-ar is impossihle.

For over two hundred vear> the Philippine Islands have heen en-aged in supplying
the markets of the world with tohacco and cigars. All the kn-^wledge and skill of
technical experts have heen applied to the ] rnhkni ..f making Manila cigars and mak-
ing them right.
Manufacturers are oferfcif M ^Tlhfted ^at«» Warket today

HAND MADE, LONG FlLLKn MAMILA CIGAKS AT PRICES THAT DEFY COMPETITION.

Manila Ad Asency

The Genuine Spanish Cedar

"BOITE NATURE"

The Seasonable de Luxe Container!

Immediately appreciated by any Smoker
as a compliment to his Good Taste.

No Smoking Satisfaction is as lasting and
complete as that which is to be had from
a Good Cigar packed in a SPANISH
CEDAR BOX!

15 WILLIAM STREET, NEW YORK

*Phone •
Broad 1015

nmiiiiiiiiiiiiiiiiiiiiiiiii

PAieilSHED ON THE ISI AND 1512 OF EACH MONTH AT 236 CHESTNUT ST. PHILA.,PA.

«»iir

Wooden Boxes Now a Big

Factor in Cigar Sales

Wooden Cigat ^, .„g
Boxes Wmmng

TUe cigar bo. "-'"^^^/''..ab a d.

crease i« it.e "se ot »• „anufae-

„un,b.vota>e^maU J'^.hisalxno^t
,„,,,, have 'l'.^'^'"""" rte big "S""
entuely. e>ain,>n. .bat. ^ ^^^,.,,„, „t

boards and t'^l^^^^^!^;': Boosters Clut.
the Wooden «-'-»' „j,,n box.

,,, forced them to > « ^^^^^ ^^,
ThoU-vei.ortsa.elha t ^^^^ ^^^.

becomfn<! n""'^' P-"; ,,<,oden boxes.
'■■«''"■''■ ''"ttbe "having troub*
ana thai .1- =o^^ ."^ ,,, eans lo the
in aelivenns c.gai =

ri'tallev.

LNat]

(Clipping from the
Aug. 27th issue of
Tobacco Record.)

ALREADY our advertising of Wooden
^ Cigar Boxes is showing its effect.
Each day more and more smokers are
becoming more and more particular about
selecting their cigars from wooden boxes.

While some credit can be given to the ad-
vertising, the greater share is due to the
fact that the wooden box actually is better.
Its superiority is so evident that even the
public can see it, and appreciate it when
attention is called to it.

Pack your cigars in wooden boxes and share
in the henelits of this advertising.

Wc

rj^TAfter all
J^othing satisfies li
j|jLa good cigar

like^

This is our Sign at Atlanflc C^--^ 30 h, high, 250 ft. fonfr It talks to Millions of People.

■!i,.«f

The Best C I

WOODEN

^re Packed in

BOXES

\ Nt^^t^V

■ffP

T:31JwiIV

»!J(SM»1|.

December 15, 1924

Say You Saw It in The Tobacco World

44th year

Judge

for

Yourself

'02^

iVG^

M

n!^,

^^!

>(?:>,

►vj?

The world's most famous and

largest selling high grade cigarette

Turkish Cigarettes contain no ot the finest varieties grown,
artificial'flavoring and are and are appreciated and de-
therefore purer and better sired by smokers who demand

than other kinds of cigarettes.
MURADS are made only of
10056 Pure Turkish Tobacco

the best the world ha* to offer
in cigarettes.

MURAD

WAITT & BOND

Blackstone

CIGAR

Havana

Filler

jibsolutelyl

hk PAUNA

&'

CONGRESS CIGAR CO.

CIGAR

. Philadelphia, Va.

I Get the Utmost in Advertising
I Values

I at practically no expense

by using the

WOODEN CIGAR BOX

for your brands.
They help sell your cigars.

PHILADELPHIA CIGAR BOX COMPANY

621 W. SUSQUEHANNA AVE.
PHILADELPHIA, PA.

If you want a fast
amingnaaibaiHodapM

TOPIC

Cigars

Inalldzcs-'-'
sluq^es and colors

Bobraw BTOS.Iiic.,M%rs.

PliiladelphU,U.S.A. *"
llabm of Bold -Ulotdla-Recall

'^^

••MEET US AT THE TOBACCO SHOW"

44th year

Say You Saw It in The Tobacco World

December 15, 1924

AKAUFFMANSBROInc

ESTABLISHED

IS93

MANUFACTUREI2S OF

aCAR BOXES

AND

CIGAR BOX
LUMBER

WE SPECIALIZE ON

GOLD LEAF WORIC

"BEST OF THE BEST

9}

M,aaf.ctur,d b. ^ SANTAELLA & CO.

Office, 1181 Broadway, New York City

FACTORIES: Tampa and Key WeH, Florida

TOBACCO MERCHANTS ASSOCIATION
OF UNITED STATES

lESSE A. BLOCH, Wheeling, W. V«. ••• ir'i' President

tHAULES J. EISENLOHR Phnadelph.a. Pa ^^^-^-^;,^,;^^:^^

WILLIAM BEST, New York. H. \. ...^. ....... .U^^txa^ti ^^^^^y'j^Vp.ps.dent

MAT. GEORGE VV. HILL. New York N. Y. .,....„..,..•, Vke- President

GEORGE H. HIMMEL New York, N. Y. .,......» V "• Pre s deal

JULIUS LICHTENSTEIN. New York. N. If. — ::-;;:::::;;<r JJ.^es 3e««

k. H. SHELTON \Vashington D. C ViccPresideK

WILLIAM T. REED. Richmond Va. Vke- President

HARVEY L. HIRST. Philadelphia. Pa. • ^'..I^f.Trelkurir

AB^pWi^nuSHKlND NeW York NrY.V.V.'.V.CounUi" and Managing Director
CHARLES I^^SH^Xarter.rS Beekman Street. New York City.

ALLIED f Ol^COT I^WWft OF AMERICA

W. D. SPALDING, Cincinnati. Ohio^.... ...........«.♦.". .••.••"••^:';;|j"jJ«J5

CHAS B. WITTROCK. Cincinnati. Ohio ••"••••*•«•••••— ^ Tr!!.ttf*r

GEO. E. ENGEL, Covington, Ky. .....^... ...." """*****"**'secre«»

WM. S. GOLDENBURG, Cincinnati. Ohio .,..»«•.» «M..aecrei»rr

THE HATTONAL CIGAR LEAF TOBACCO ASSOCIATION

CHAS. E. LONG. Lancaster, Pa. "••""•""•••"••••••"••vicV-PreJidJS

A. W. KAERCHER, Chicago, 111. ........ ............... ."••"••"••▼ice rresiucm

W. S. FULLER, Hartford, Conn. ,.,..».,.*..♦..**..*.•.....••»••♦• ««rlt»r*

L. H. NOLT, Lancaster, Pfc .*,.,............... ..".•••••••••••••••••"•••'■^*'"'

TOBACCO SALESMEN'S ASSOCIATION OF AMERICA

SIDNEY J. FREEMAN ..".•"•♦"•♦•••■•♦"•"•♦•♦•'•••••••'"'^*%>i:i'?"'idellt

JACK ECkSTEIN ............................".. — .••.'• I|« V ce-Prel dent

MAX BFRI INER ircasurcr

LEO RIEDERS, ZXi West USth Street, New York City ................. secretary

NEW YORK CWAR MANUFACTURERS' BOARD OF TRADE

l2?f™^AsSAN •"• :::""""::":""""":"vu;t5^S

^^Ua W^fi^ 51 Ch'ambw; St.'. New York City.. Secretary and Trea.urer

Classified Column

The rate for this column is three cents (3c.) a word, with
a minimum charge of seventy-five cents (75c.) payable
strictly in advance.

FOK SALK

IMPORTED CIGAR BANDS— Two millions, gold leaf, best de-
sigtis. 30c. per M. Net cash. Samples submitted. P. J. Sullivan,

. igns. :>\3<:. pel
161 Pierrepont Street, Brooklyn. N. Y.

WANTED

CIGAR FOREMAN FOR HAND AND SUCTION WORK--
Man who is capable of qualifying for a higher position. State
age and experience in detail. The position will be with an old-
established concern operating several plants. ^ Ample opportunit> for
advancement. Box No. 470, "The Tobacco World.

SITUATION WANTED

RETAIL STORE MANAGER. WHO HAS ALSO BEEN
Jobber's Representative, desires position. Has had six years ex-
perience and is at present employed in Philadelphia, but would change
residence if necessary. Best of references. Address Box No. 47/,
care of "The Tobacco World/'^

POSITION AS SUCTION FOREMAN WANTED BY MAN
thoroughly experienced in Suction Work. Twenty years ex-
perience in the largest factories in the country. Box No. 471, Ihe

Tobacco World."

The Tobacco World

Established 1881

VOLUME 44

DECEMBER 15. 1924

No. H

TOBACCO '.VORLD CORPORATION

Publishers

Hobart Bishop llankins. President and Treasurer

Gerald B. Hankins. Secretary

Published on the Ut and 15th of each month at 236 Chestnut Street,

Philadelphia, Pa.

Entered as second class mail matter. December 22, 1909. at the Post
Office. Philadelphia, Pa., under the Act of March 3, 1879.

PRICE: United States, Canada, Cuba and Philippine Islands. $2.00 a
year. Foreign, $3.50.

imilHtHHfMHtIM)

H««HW...«.H,.» ,„„„»ii.«mi.iimin.»i.««»««imi..i

OUR HIOH-OEADE NON-EVAPORATING

CKiAR FLAVORS ^ .u . u *

Make tobacco m«llo%v and amooth In character
and Impart a most palatable flavor

FLAVORS FOR SMOKING and CHEWING TOBACCO

Write for List of Flavors for Special Brands
B«TIJn/a10mIti5Si. box riAVOES. PASTE SWEETENEBS

FRIES A BRO.. 92 Reade Street. New York

iii,ii,i„,„iiii„iin ■"« "" " ""*

/ of diicili^^

122 SECOND AVENUE
NEW YORK CITY

December 15, 19*24

Say You Saw It in The Tobacco World

44th year

Fragtatit aroma and delightful
taste are difficult to retain, even
in the finest tobaccos. We know
ovly one ivay ^^ toasting a costly
extra process, but wcnth it '^ the
flavor wins.

LUCK

TRIKE

J

44th year

Say Ton Saw It in The Tobacco World

December 15, 1924

Increase Profits and Production by using
COLWELL'S AUTOMATIC

BUNCH machine:

Mr Cigar Manufacturer, you owe it to yourself to employ every means possible to

'''''Y^i:Lrt:'t:: automatic long filler buxch machine to

work for you now and save money by reducing the cost of making your bunches.

Two operators can easilv learn to run this machine and will soon become proficient.

It only takes up about 3x4 feet of floor space and is driven by ^./^.H. P. motor
which consumes little current and can be operated from any ordinary light socket.

It is substantially constructed and will render long years of valuable service.

Catalogues and any particulars upon request

COLWELL CIGAR MACHINE COMPANY, Inc.

131 Washington Street, Providence, R. I.

i

The Far-Visioned Cigar Manufacturer

Protects Present and Future Sales

By Packing His Brands In Wooden Boxes

H. E BAIR & CO.

HANOVER

^diing Mtirfiw li»0

PENNA.

"Quality Cigar Box Manufacturers For More than Fifty Years'*

Merchants acAR winm

DALLASTOWN, PA.

-yXfANUFACTURBRS OF

CIGAR BOXES & CASES

Dealers in Labels, Bands and Edflngs
CAPACITY 1S,000 DAILY

wr t.f WT J We make them. Anythinf in Cwlar, V«ne«r

I J It S W OOQ- Redwood and Imitation.

We have them. Let us quote you on your

If it S r rices "•«<* Line up with a firat daw boxmaker

* for your 1924 requirement*.

WE SPECIALIZE IN BOITE MATURE BO.XES
First Class Cltfar Boxes Guaranteed

BETTER
SMOKINC*

BAYUK CIGARS, INC.

PHILADELPHIA, PA.

New York, 119 Lafayette Street
Phone Franklin 5620. 5621. 5622

MAKERS OF:

Wiiladelphia Hand Ma^
Havana Ribbon

(Ripe Domestic Filler— Imported Sumatra Wrapper)

Charles Thomson

Mapacuba

Prince Hamlet

^Qy^riHi

CICAR MACHINES

BUNCtt BREAKERS

CIGAR PACKERS

BUNDLE PACKERS

ROUND CAN PACKERS

^QTE-KDRRECK MACHINE C^

231 233 lONiA AVE N W

Grand Rapids Mich

I

FOR GENTLEMEN OF GOOD TASTC

THE DEISEL-WENNER CO.

Makers

UNA, OHIO

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Volume 44

THE TOBACCO WORLD

Number 24

Established
1881

A SEMI-MONTHLY

For the Retail and Wholesale Cigar and Tobacco Trade

$2.03 a Year

PHILADELPHIA, DECEMBER 15, 1924

Foreign $3.50

EDITORIAL COMMENT

FAIR indication of the burdens being carried
by the tobacpo industry is indicated by the
statement of the Collector of Internal Rev-
enue in his annual re])ort, which states that
the total amount collected for the fiscal year of H>24,
including' the taxes on both domestic and imported cig-
arette papers and tubes in packages, were the greatest
in the history ot the bureau and exceeded the total
amount collected for all sources in anv vear prior to
191.S! The total amount was $:?25,638,9:n.U.

The above is all the more interesting when the
tables show that the cigar withdrawals for the fiscal
year of J 924 compared with the fiscal year of 3923, as
follows: Class A, decrease 5 per cent.; Class B, de-
crease 10 per cent. ; Class C, decrease 2 per cent. ; Class
b, increase 7 per cent.; Class K, decrease 2 per cent.

Jt seems fairly apparent that while the tax returns
from the industry may have been heaviest in the his-
tory, the sales on the other hand have been traveling in
the opposite direction.

It is all very well to reflect on what a liberal con-
tributor the tobacco industry is to the expenses of
iroverimient operation, but the possibility also is ever
present to tax such a lil)eral contributor out of busi-
ness.

Particularly could ( 'ongress help the cigar industry
at this time. A reduction in taxes would undoubtedly
have a favorable reaction on production and sales. And
there has been such a thing known as an increase in
lax collections even when there has been a reduction
in taxation.

^00

•^CEMBER has brought notable improvement
in cigar orders and mo,st of the large facto-
ries, together with many smaller ones, haTts Te»
ceived what might be called 'Mast minute**

Orders, and there has been unusual activity in produ^

ing cigars to meet this late demand.

This can certainly be taken as an indication that
business improvement is on the way, and that 1925 will
bring with it an era of prosperity. * This must be most
encouraging news to the cigar industiy.

We are not of the opinion that imi*)roved business
conditions are going to bring any great benefits where
the proper efforts have not l>een put forth to earn it.
Competition will be just as keen as during the past
years, but good merchandise, honestly priced, will cer-
tainly receive its just reward.

Some of the larger manufacturers have for a num-
ber of years used trade paper space to direct the atten-
tion of their jobbers and retailers to the efforts thev
are making to reach the smoker. This is an exception-
ally good use of trade paper space and is Iwund to at-
tract the attention of the jobl)er and dealer. It is a
public announcement of co-operation, and shows the
dealer that the merchandising of such advertised
brands is not left entirely upon his shoulders.

In the New Year we look for a still greater
display of this co-operative effort and, if the future
may Ix? judged by the past, it will prove profitable.

But the advent of prosperity has certain draw-
backs. Commodity prices in all iiidustries react to the
law of supply and demand. It is I'airlv certain that
higher prices will obtain in 1925 in all lines, and it is
equally certain that if this Ix^comes a fact, the tobacco
industry and its allied branches will W- subject to the
same economic laws.

Cigar manufacturers %vho are willing to investi-
gate mechanical devices that will facilitate cigar pro-
duction can undoubtedly find a nietliod to provide econ-
omies ill manufacturing costs*

rotfff^ wrsmEss men to travel around

THE WORLD
The first ^nnd-the-world cruise of prominent
Filipino business men will be made early next vear
tinder the auspices of the American Exim^ss Company
It present plans to this effect do not miscarry The
party wdl be limited to fifty mombers and wfll leave
Manila next Appl via Singapore,

44th year

THE TOBACCO WORLD

December 15, 1924

Pliiladelphia, December 15, 1924.
HE majority of the factories in this section
have shipped their holiday orders for one-
fortieth packages and of live and ten cigars
each except some for nearby sections, which
will no doubt l>e shipped out this week, but the factories
are busv on the rei^ular one-twentieth packages, tor
which there is an unprecedented demand for this tim«

of the year. , , m i #

Some of the lar<;er concerns who hold a yearly gei-
to^a'ther of all their sales and executive factory men,
are completing their plans for the annual entertain-
ment of their men during the holidays.

The retailers report a considerable increase in
business during the past two weeks, and a goodly
amount of holidav orders from the consumer are being
sold, lait as men are noted as being last-minute buyers,
the big rush of holiday business is not looked for un-
til the" coming week.

(Jeorge B. Evans is displaying high grade pipes
and smoking tobaccos with their cigar display of their
'^Mirabo*' and ''Evanita" brands and also ten packs
of "La Palina/' " Heartsease '' and *'La Tosella.''

John Middleton, 1211 AValnut Street, is featurmg

''Hova De Cuba" cigars in twentieth and fortieth

boxes in regular and lM)ite nature lx)xes and varieties

and as usual has a verv elaborate showing ot imported

aiul domestic pipes, including 'M. M. Special,'^ ^^2^^^]\

made, "Lurie," "Sasieni," -Petersen,'^ **Ben A\ade

and *'G. B. D.," in a very large variety of special styles

and sizes, and ranging in price to suit any pocketbook.

This display also includ<'s some very novel ladies

cigarette tulx^s,*ash trays, and liumidors, and cigarette

holders in sterling silver, which make a strong appeal

to the ladv smoker. ^ , , .

J. Vt. Blanco cV: C^ompany, Eleventh and Cuthbert

Streets, have as their holiday offering an attractive

display of their poimlar brands, "La Saltiro'' and "El

Artioido."

Otto Eisenlohr & Brothers, 932 ^larket Street, are
showing a line of "Webster" cigars in fortieth pack-
ages in wood and "Cinco" fortieth cans.

]\r. J. Dalton Company are featuring at their Elev-
enth Street store "La Carolina Partagas" and "La
(N)rona" imported cigars in fancy sizes and varieties
boxes and also "Lozano" and "Marie Antoinette" in
boite nature packages.

E. Y. Stemers Sons, Twelfth and Market Streets,
are making a strong play for pipe business, and have
a large assortment from whi^ to make a selection,

among which are "Kola'^ pipes, "Churchwarden
clavs^and briars, "Virgin" briars, "French" briars
and the well-known "W. D. C." and " Frank »^ lines.

Yahn & McDonnell, AVidener Building store, have
a special displav of "Medalist" cigars in regular and
varieties packages and also an elaborate pipe and
smokers' articles display, including some very fancy
and unusual stvles of cigar and cigarette tubes.

Yahn & McDonnell Hotel Adelphia stand have as
their holidav offering fortieth and varieties packages
of the braiuls "Garcia Grande," "Princess Mary,
''Cortez," Langsdorf*s "SeUeccion De Luxe" and
"Medalist," all of which are very popular with the
trade at this stand.

David L. Olster, JuntprtTld Sansom Streets, fea-
ture the "Casa Blanca" and "Ruyera Lopez" brands
in manv sizes and shapes, and have added some attrac-
tive varieties i)ackages for the holidays, and these
])rands are showing a big repeat business.

"Mi Adelina," "Garcia" and "Vega" and '*Mi
Hogar" also have a good call at this location.

J. B. Cigar Company, IK^. North Tenth Street,
have recently instaHed a Cniversal automatic bunch
macliine to * increase ]>r<»duction on their "Brooks
Smokers." This eiuar goes to the smoker at live cents
and is an unusually good smoke for the money.

"La Ih'ta" is tlieir leader at ten cents and up-
wards.

F. B. A'etterlein, Pifteentli and 'Market StWets,
has liis usual attractive holiday display of cigars, which
includes the "Aristocrat" at ten cents and upwards,
*' Baron De Kalb," ten cents up, "Cortez,'^ ten cents
u]), "Flush,'' two for fifteen cents, and "Prefect,"
"Poyal Club" and "Achiever," five-cent brands.

Mr. Vetterlein's many friends will be glad to hear
that he is recovering from his recent illness and hopes
to be back at business shortly after the holidays, and
in the meantime the store is in charge of his very
efUcient manager, Walter Stokes, who is one of the
liest known men among the trade.

Godfrey S, iMahn Company, Thirfpcnf^ m^ Chest-
imt Streets* in addition to tlieir always popular brand
"As You Like It," are making an attractive showing
of imported cigars in varieties packages in the brands
"El Key Del Muudo".and ''Por Larranaga."

Moore's Oigar Store, 1314 Filbert Stfoef, ^*
enjovs a large clientele from City Hall, are making
special mention of "Cortez," "Marie Antoinette'' and
"High Life" cigars in their holiday display.

December 15, 1924

THE TOBACCO WORLD

44th year

The National Drug Store stand report a big repeat
business on the "Cadillac" brand at ten cents and up-
wards, and are making a drive on a big lot of Porto
Eican cigars just imported to sell at five cents.

Stoevers Broad Street Station stand continue to
have a good demand for "Philadelphia Club," "Mar-
shall Field," "Sanchez & Haya,'' "Manuel" and
"Topic" brands.

J. R.

A. J. COLWELL SAYS AUTOMATIC LONG FILLER
BUNCH MACHINE CHANGES LOSSES TO
PROFITS

The Colwell Automatic long filler bunch machine
should interest the cigar manufacturer either large or
small, as this machine will cut the cost of production
of the bunch from 25 to 50 per cent. In these days
of close competition every progressive manufacturer
is looking for the machine that ^\^ll cut cost of produc-
tion. It will make a perfect condition bunch equal in
every way to hand bunches. The machine carries two
operators, a feeder and a bunch catcher, and is fed
irrespective of the size of bunch that is to be made,
as the filler is fed in a ribbon w^hich causes sufficient
stock for twelve to fifteen bunches. The feeder, how-
ever, has nothing to do with the amount of filler that
goes in the bunch, as the machine is set for that and
does its own work, the feeder being used merely to
feed, so as to keep the ribbon of filler full.

The bunch catcher lays the binder, and picks up
the bunch, and the machine does the work of making
the bunch, in everv way. It is impossible for any filler
to get in the bunch so as to lav crosswise, as the filler
lays straight .just as it is broken bv the hand bunch-
maker, so you can readily see that it is impossible for
a cigar not to smoke freely. This machine carries its
own motor and is attachable to any electric light socket
and is so simple to handle that any foreman can learn
its operation in one day so that it can l>e readily seen
that no mechanic is needed with this machine.

The Colwell Cigar !NLichine Company will be
Dieased to set up a machine and demonstrate the same
in any factorv upon written request of the manufac-
turer. In order that there may be no hesitation on
the part of anv manufacturer in requesting a demon-
stration, the Colwell Automatic Cisrar "Nrachine Com-
pany authorizes The Tobacco Wort.o to state that a
request for a demonstration of their automatic long
filler bunch machine places them under no obligation
whatever to purchase. The reason for tins statement is
that the Colwell Cigar ^fachine Company is so con-
fident of the results produced bv this machine that
thev are willing to leave the final decision absolutelv
to tlie cigar manufacturer.

JOHN A. CAMPBELL VISITS EAST

John A. Campbell, of tbo American Box Sup])ly
Company, Detroit, Mich., has been on a flvino- trip
through the East. After a visit in Xew York City he
spent several days in Philadelphia. He left on the
fourteenth for Tampa, Fla.

!Mr. Campbell spoke most encouragingly of busi-
ness conditions and stated that the past thirty days
have shown remarkable activity in the way of orders
and inquirit»s. He looks forward to a prosperous vear
in 1925.

DUKE BANS LUXURY AT UNIVERSITY

According to a statement made by James B. Duke,
tobacco magnate, who has established a $40,000,000
fund for the Duke University and other benevolent
projects in the South, there will be no luxury at the
university.

*' Nothing makes people so unhappy as luxury,"
said Mr. Duke. *' Satisfied ambition is an a^vful thing.
How can you be happy if not busy ? This very project
will keep me busy for the rest of my life, although I'm
just laying down the broad principles and leaving the
educational details to others."

Mr. Duke came North yesterday to record the fund
at Somerville, N. J. He is a resident.

A desire to furnish the ''growing empire of the in-
dustrial South" with leaders in religion, law, medicine,
education, engineering and science caused him to create
the fund, he said.

"Now, I don't believe that a college education does
a man much good in business, except for the personal
satisfaction it gives him,*' he continued, "but when you
have a great community gro\ving like the Carolinas
you've got to have five kinds of leaders whose minds
are trained. Those leaders ought to be the best that
can be developed. In doing what I am doing I want
this university to turn out these five kinds of leaders.

"The first is preachers; the second is teachers;
the third is la^\yers; the fourth is chemists and engi-
neers, and the fifth is doctors.

"The people are entitled to the best men they can
get to preach to them ; they need the most skillful and
the best-trained men to teach their children; their
laws are made and interpreted by the lawyers, and they
ought to be the soundest men of the community; with-
out technical men their industries cannot progress, and
without good doctors they cannot enjoy their lives."'

The growth of this empire of the South, to the in-
tellectual nee<ls of which Mr. Duke now is ministering,
is in itself one of the great romances of j>olitical econ-
omy.

From the devastated fields and the burned barns
following the Civil War Mr. Duke and his father and
brothers built up the great modern tobacco industry,
which sends its product to all the world.

But even the tremendous growth of the business
couldn't take all the profits, and Mr. Duke took his part
of them and put them back into the country whence the
tobacco came.

Duke turned to white coal, in the lack of black de-
posits at his doorway. Today the hydro-elect ric enter-
prises which grew under his hand turn most of the
s|)iii(lles of the South. Now he is turning the profits
of these hydro-electric properties back into the eountrv'
once more.

'*And I don't see why it shouldn't be as good a
thousand years from now as it is today," he said
quietly.^ **We don't use up the water as they use up
coal. AVe just use its ])ower."

Final announcement of the defafls of Mr. Duke's
1 lans awaits the acceptance or refusal bv the tinistees
o\' Trinity Colh^ge at Durham of his offier to m^h^ it
the nucleus of the new universitv.

After all
nothing satisfies lil
a good cigar

10

44th year

THE TOBACCO WORLD

DETROIT

December 15, 1924

■L^U^i,

^1^^

Detroit Holiday Business Expected to Exceed 1923— Job-
bers Oversold on Fortieth Packings— Norman
Schwartz Becomes President of Bernard
Schwartz Corporation — Sam Gilbert
Returns from Philadelphia
Visit — Many Out-of-
Town Visitors

Detroit, Mich., December 15, 1924.
P:TK()IT'S merchants are enjoying a splendid
liolidav business, and predict this year to ex-
ceed 1923 bv a big margin. The cold weather
has put the **pep'- in business and early
shoppinir has been mucli in evidence since the first part
of the montli. The news of the tremendous amount
of monev saved bv the (Christmas Savings C'lubs, was
received" bv the retail merchants with great delight, as
all of this" monev finds its way into the retail stores.
Approximately jf3,0(;5,(KM:) was save<l by 67,947 deposi-
tors. Retail cigar stores are doing a big business in
smokers' articles and pipes and many attractive win-
dow displavs are seen througliout the city. Many of the
larger busin(^ss houses and factories have placed their
onieis for diristmas cigars, for early deliveiy, which
is verv gratifvinu' to the retailers. The slogan of **Do
your'c'hristmas Slnq.ping Early'' has proved very

effective.

Practically all of our local jobbers have sold out
<,n one-fortieth packings, and many reported a short-
aoe <.f certain frauds. Many ot* our local factories were
tina])le to fill all orders for the holiday trade owing to
the over-sohl condition of their plants. Production
wa« siK»eded up and everything was done to relieve
the situation, but their output was inadequate to sup-
ply the <lemand. This year will no doubt be the banner
fm^ of cigar ])rodu(tion in Detroit.

At the recent directors meeting of the Bernard
Schwartz Cigar (V)ri)oration, Xorman Schwartz was
elected president ; Theodore Schwartz, vice-president,
and R. (). I»ran<lenl)urg, secretary and treasurer, for
the year 1H25. The Bernar<l Schwartz Cigar (Corpora-
tion, are the manufacturers of the famous "R. G. Dun"
cigais, which are enjoying a big sale in many sections
of the country.

Emil Popper, i)resident of E. Poi)]K*r & Company,
Incorporate*!, New York, K, ¥., manufacturers of the
famous *' Popper's Ace," and many other well-known
brands, wa« on the Uat of visitors here last week. Mr,
Popi)6r reports business on his brands as being fine in
e^l sections of the county. The Howes-Shoemaker
Company, local distrilmtors of the Popper brands, are
meeting with great success on distribution and sales
and report the brands to be repeating in excellent style.

George Meigs, western repi-esentative of A. Amo
A Company, manufacturers of **iA Amo*' cigars, ha»
returned from Tain]»a, Pla^ where te visited the head-

quarters and factory. The **La Amo" cigar is enjoy-
ing a very good sale in the :\Iotor City and is on dis-
l)lav in manv of the leading stores.

■ J. Andrew Stein, of the Pullman Metal Specialty
Company, Incorporated, New Vcn'k, X. V., manufac-
turers of ash trays aiul smoking stands, Ciilled on the
trade here last week.

J. C. Thebaut, western representative of the llav-
A-Tampa Cigar i'ompany, Tampa, Fla., manufactur-
ers of the famous "llav-A-Tampa" cigars, was on the
list of out-of-town visit(»rs this week. Mr. Thebaut re-
ports an over-sold condilion on his brand in all sec-
tions of the country.

II. L. Rogers, president of the H. L. Rogers Com-
pany, Incorporated, New York, N. Y., manufacturers
and' importers of fine leather goods and smokers' ar-
ticles, was with us for a few days last week.

Samuel T. Gilbert, president of Otto Eisenlohr &
Brother, lncon)orated, and the AVebster Cigar Com-
l)any, has returned from a business trip to Philadel-
phia and New York City.

J. Eugene Beck, western representative of R. A.
Bachia & Company, Eong Island (Ity, New Y^ork, gave
V^ the once over last week.

E. II. Briody, western representative for Kraus
& Company, Baltimore, Md., was with us for a few
days last week. E. H. was running over with **pep"
anil said he was enjoying a tremendous business in all
sections of his territory. The "Flor de Moss" cigars,
are repeating in wonderful style with all of his dis»
tributors and is i)roving to Ixj a business getter with
all tlie merchants. *'In-B-Tween" cigars are reported
to Ix^ in a very healthy condition everywhere. The
Charles F. Becker Company are the local distributors
for Kraus (Vnnpany's brands.

Marry Parr, division manager for the Americiia
Cigar (\mipany, reports the sale on **Chancellor" ci-
gars to be very good. '*lt's a pleasure to smoke them."
All the leadiiig dealers have ^'Chancellor" cigars
prominently displayed and have a steady demand on
same.

B. R. ''Dick" Tobin, dficial booster of the Co»-
thiental Tobacx?o Company's products, reports a big
business on his many brands. ''Barking Dog" ciga-
rettes and "Barking Dog Smoking ^Mixture," are t^-
ing nicely with the dealers. •'Revelation Smoking
Mixture" is making a hit with the Detroit smokers,

{Confmued on Page 18)

December 15, 1924

Say You Saw It in The Tobacco World

44th year

11

/^ARKl-l'L hiiyers. anximis always to -Ichver to the ^tiiokcrs the best at the
^^ price the market can supply, inspect the filler as cl..sdy as the wrapper of a
cigar. To win the attention of the prospective purchaser, the ci-ar nnist look right.
To hold his good opinion, it must taste rjoht.

Without good tobacco, aged and mell.nved and i)rei)ared by experts, and without
skilled Wiirkers. the making ,>f a good ci^ar is iniposi^ible.

for over two hundred years the Philippine I>lands have been engaged in supphing
the markets .,f the world with tobacco and cigara. All the knowledge and skill of
technical experts have been applied m m fmMmn of mMmg Mam^ m^m and
making them right*

Mannfacturers am o^fm^ in th« Untied States market today

HAND MADE, LOXci 1 IIJ-EO MANILA OGAKS AT mCES THAT DEFY COMPETITION.

Send for
Liat of AgeMm
mad booklet.

M

anila Ad Agencu

15 WILLIAM STREET, NEW YORK

'Phsne
Broed img

12

44th year

THE TOBACCO WORLD

December 15, 1924

December 15, H)24

Say You Saw li in The Tobaoco World

N Ews From Congress

_ -AND

Fe d e r a l

Departments

National Conference of RetaUer, Jobber and Manufacturer

to be Held
NATIONAL conference of retail, wholesale
and manufacturing interests has been called
by the United States Chamber of Commerce,
to meet in Washington early next month to
consider the problem of distribution, with a view to
reducing this very important cost factor.

The conference will appoint committees to make
detailed investigations of the question, whose reports
will be discussed at a second general conference, when
it is hoped a definite program mil be evolved for the
reduction of distribution costs.

The forthcoming conference will be the hrst con-
certed attack upon the problem of distribution from
the point of view of the distributor, officials ot the
chamber point out, and the field of inquiry which it is
proposed to cover has been, for the most part, unex-
plored in the past. The omiers of establishments em-
ploved in distribution constitute the largest single
class of business men in the United States, it is de-
clared, numbering not less than 1,500,000.

Commissioner Gaskill Recommends Change in Method ^
F. T. C. in Dealing With Complaints ^
Legislation enabling the Federal Trade Commis-
sion to reach an agreement with business men charged
with violation of the Federal Trade or Qayton acts,
on the basis of the latter 's promise to discontinue the
practices complained of, instead of issuing complaints
and holding trials in every case, as at present, has
been recommended to (Viigress by Commissioner Gas-
kill. Such authority, it is declared, would enable the
commission to dispose of many cases without delay ana
at a considerable saving; under the present method, it
is stated, the commission will never be able to keep

current with its work. ^, ^ .i

Commissioner Gaskill also recommends that the
trade practice submittal, which now is without force
or effect and embodies merely the opinions ot the
trades themselves as to unfair practices, be legalized
and made something of a law merchant, which shall
have a prima facie force so that the burden of proot
would be reversed. Instead of the commission being
obliged to substantiate the trade rule so enacted l^efore
a court, the burden would be upon a transgressor to
show that the rule was unjust or illegal.

Tt is pointed out bv the commissioner that the work
of the organization is steadily increasing and that, even
if sufficient funds were appropriated, it would be physi-
callv impossible for the commission to keep current.
His^ecommendations are made to provide short cuts
which would relieve the commission of much ot the
work which now must be done but which is really un-
necessary.

Washington Bureau egAiSK Builqimg

Hughes to Resign from Department of Commerce
T. L. Hughes, of Louisville, Ky., for the past two
years chief of the tobacco section of the Bureau ot J^ or-
eign and Domestic Commerce, will sever his connec-
tion ^^'ith the Department of Commerce m the near tu-
ture to accept employment in Europe as representative
of an American tobacco eonoern.

Mr. Hughes has been closely associated with the
tobacco' industry for many years, and during his serv-
ice with the department he has inaugurated a valuawe
program of work for the promotion of export sales.
A thorough study of the world trade in tobacco has
also been made, which fills a need long felt for detailed
data concerning the production, origin and destination
of imports and exports of tobacco.

Short Payment of Mail Detrimental to Prompt DeUvery
** Short pajTnent^' of mail— the term applied tx)
letters on which are placed insufficient postage—is det-
rimental to the best interests of patrons of the mails,
according to officials of the Post Office Department,
who have just launched a campaign to eliminate whai
has come to be a regular practice on the part of some

business concerns. , . • i „f

A survey of the situation m the principal post
offices shows that some large business houses appear to
have instructed their traveling representatives not to
put more than one two-cent stamp on a letter, regarO-
less of its weight, paying any deficiency in postage
upon delivery. Postmasters have been instructed to
request such patrons to discontinue the practice, which
is not in conformity with the postal laws and refla-
tions, and failure to do so will probably be followed by
more drastic action. ,

**The real effect of this practice, which some con-
cerns believe is an advantage in facilitating the keep-
ing of their accounts, etc., is to unavoidably delay de-
livery of the mail, as short-paid matter requires spe-
cial treatment not only at the mailing office but also at
the office of delivery,'' officials of the department
pointed out.

DEPT OF TUSTICE RECOMMENDS CHANGE IN
BANKRUPTCY LAWS TO PREVENT FRAUD

Modification of the criminal statutes relating to
bankruptcy so as to make it an offense for anyone to
conceal assets, not only from trustees but also from
creditors in composition cases, or from any officer ot
the court charged with control and custody of prop-
ortv, is strongly urged by Attorney General ?tone m
the annual report of the Department of Justice, D«8t
submitted to the President.

The Attornev General points out, also, that tne
period of one vear under which criminal prosecutions

under the bankruptcy act must be brought is too short
and that this fact has in some cases defeated justice.
The period of limitation, it is felt, should be extended
to three years, and the provisions of Section 1045 of
the revised statutes, regarding persons fleeing from
justice, should be made applicable to such cases.

During the past year, the report shows, the anti-
trust activities of the department have been directed
mainly toward the solution of two major problems aris-
ing in the enforcement of the antitrust laws, the first
having to do with the selection and prosecution of cases
involving the organization and activities of trade as-
sociations and the second involving the application of
the antitrust laws to restraints of trade and monopolies
based upon the acquisition or pooling of competitive
patents.

Many of the trade associations, Mr. Stone points
out, are operating along lines which are entirely law-
ful and beneficial to the members and to the public,
while others are groping in the twilight zone of ille-
gality, and still others — a few — are undoubtedly ille-
gal. The main purpose of prosecution in cases where
the law has seemed flouted has been to select conspicu-
ous cases which, when finally determined, will define
with greater certainty the activities to which associa-
tions may not resort and, on the other hand, aid hon-
est business men to determine what measures of co-
operation they may lawfully adopt.

44th year

13

TOBACCO SHOW PLANS PROGRESSING
LANS for the Tobacco Show in January are
progressing in splendid fashion and there is
no doubt but what it will far exceed the efforts
of the past.
There is going to be much more of interest to the
smoking public and in addition the publicity plans in-
dicate that the Tobacco Show will have the biggest
attendance in its his tor}'.

The industry is making a determined effort to put
over an exhibition that will have a defimte value to
every exhibitor. Some of the most representative
firms in tlie industry have already reserved space. In
addition the exhibits will cover the tobac(M> trade in
all its branches. Don't forget the dates of the Tobacco
Show are Januaiy 19th to 24th, 1925. Also it is not
amiss to mention that the remaining space for sale is
rapidly being contracted for. If you plan to exhibit
at tlie show, better step lively if you want good space.

GIRLS WILL BE GIRLS

Mrs. Xewlj-^ved — '* Which do you prefer, boys or
girls f**

Mrs. Oldwed — **Boys. My dau^ters sneak my
cigarettes. ' '

STRICT INSTRUCTIONS

Employer (to new office boy) — **Has the cashier
tokl you what you have to do in the afternoon f**

Youth — *'Yes, sir; 1 was to wake him up when I
saw you coming.'^ — Northern Telefjraph,

GUESS WHAT IT WAS

Credit Customer — **I have a question Tve wanted
to ask vou for weeks.''

Storekeeper — **(to ahead. I've had an answer
readv for months.*'

Pi^mf,W^PiH^Vi^

^

^ «/

mri^tma^

wish you
everything that
you wish yourself. -
health, happiness, and
prosperity.

We thank you for the
abundant measure of
success which has been
ours throughout the
year— because your
friendship and coopera-
tion have brought it
about.

We look forward to
another year of these
pleasant relations, and
pledge ourselves to
even greater efforts to
be worthy of them.

WM. DEMUTH & CO.

World's Largest Manufacturers
of Fine Pipes

230 Fifth Avenue
NEW YORK

Qhc Insurtd Fip6

ifti^twae'

WD

14

44th year

Say You Saw It in The Tobacco Wobld

December 15, 1924

BETTER BUSINESS BILLS SUPPORTED
Whatever results may come from the national elec-
tion the way seems clear for the advance ot price
standardization legislation when Congress reconvenes.
These measures were subject to tlie legislative
paralysis of the last session, due to the sensational
congressional investigations, which preceded the sum-
mer recess, and even prevented passage ot some reg-
ular departmental measures. Their supporters, how-
ever, have not been idle, and preparations are being
made for promised hearings before the committees
which have them in charge.

The American Fair Trade League, which has led
the fight to crystallize sentiment behind these '-Better
Business^' measures, calls attention to the tact that
the standard price movement is m no respect a cam-
Daign issue. The non-partisan character ot its sup-
port is indicated by letters received from congressmen
of all shades of political opinion in rep y to inquiries
from constituents engaged in various hues ot traae
and established in many different states.

For example, Kepresentative Henry Allen Cooper,
of Wisconsin, who was chairman of the Wisconsin
delegation at the Republican National Convention
where he made the nominating speech tor Senator La
Follette, and who is a leader of the so-called Radical
Bloc in Congress, says, in a recent letter to a constit-
uent that *nhe manufacturer should be given a legal
right to name a uniform price on the goods made by
him.'^ One of the most enthusiastic supporters ot tne
bills now before Congress is Mrs. Mae L. Nolan, Kep-
resentative from California, who recently issued a
strong statement advocating the standard price system
in the interest of the housewife and consumer. xMrs.
Nolan is the widow of a prominent Pacihc Coast laboi
leader. Representative Winslow, of Massachusetts,
chairman of the Interstate and Foreign Commerce
Committee, Senator David E. Reed, of Pennsylvama,
who succeeded the late Senator Penrose, Senator Ar-
thur Capper, of Kansas, and other leaders ot both
houses, indicate the wide comprehensive support ot
this legislation. In fact, as the present situation
stands, there is no so-called bloc or political taction
whose leaders have not manifested their support.

But notmthstanding the rosiness of the outlook,
Secretary-Treasurer Edmoiid A. \Miittier, ot the
American Fair Trade League emphasizes the impor-
tance of pointing out to congressmen and candidates
for Congress that the pending measures are based upon
principles immenselv beneficial to the counti-y at large.
He summarizes them in the statement that they wii
enable the manufacturer of a trade-marked or branded
article to protect the consumer against misleading
'^bargain bait'' advertising. Mr. Whittier declares
that a ** triangle of support" is needed to turn these
bills into law; that they are quite as important to
wholesalers and to retailers as they are to producers.
Those who understand the situation know that the
great preponderance of sentiment is against unfair
trice cutting. It is up to the merchants of the coun-
try however, to make this fact so startlmgly evident
that Senators and Representatives cannot ignore it.
•Moreover, the consumer's interest should be empha-
sized, since, in the last analysis, it is the consumer who
makes the strongest appeal to Washington. Next to
the consumer, in this respect, comes the small, inde-
pendent merchant, whose number is millions and who
is becoming more and more alive to the fact that price

cutting on staiuhud goods is making it increasingly
hard for him to make a living profit.

To these merchants the Fair Trade League Has
suggested the slogan— A Square Deal foe Square

Dealers. , ,. ,. i -n

Four of these price standardization bills were in-
troduced in the present Congress and all are likely to
bo pressed for passage as soon as the legislators re-
turn to the National Capital and the country settles
down after the upheaval of the Presidential election.
Although differing in detail, the bills are alike in prin-
ciple They seek to restore to manufacturers ot
branded, well-knoA\ni goods the legal right to designate
fair, uniform, living-profit prices at which such prod-
ucts shall be resold. , . ^i. «♦
This question has been fought out m the courts
and the law has become so muddled by conflicting de-
cisions that the opponents of unfair price cutting real-
ize that no more hope lies in that direction. Congres-
sional legislation is the only remedy. The issue Ires m
the hands of the business men of the country. Their
task is to impress upon their representatives at Wash-
incvton the fact that these better business bills are es-
sential to the prosperity of our domestic commerce
and earnestly desired by a vast majority of merchants
and manufacturers, as well as consumers, as indicated
in favorable expressions of representative women s
clubs and housewife leagues throughout the country.
Literature upon any or all phases of the subject
mav be obtained from the national headquarters ot
the" American Fair Trade League, at 71 West Twenty-
third Street, New York.

GOMPERS, UNION ORGANIZER, DEAD

Samuel M. Gompers, president of the American
Federation of Labor, died at 4.10 A. ^1. on Saturday,
December 13th, at San Antonio, Tex. Mr. Gompers
was born in London in 1850, the son of a poor cigar-
maker He began life as an apprentice to a shoemaker
but disliked that and started to learn cigarmaking.
AVhen he was thirteen years old he came to this coun-
try ^\dth his parents and settled in New York City, and
the following year he helped to organize the Cigar-
makers' International Union. , , . nr

Through the work of the cigarmakers' union Mr.
Gompers became interested in the idea of a national
trades union and in 1882 the American Federation ot
Labor was founded, largely through his efforts, and he
was elected president of this organization last Novem-
ber for the fortv-third time. He was always against
the radical element in the labor unions and did much
to help to hold labor in its rightful place during the
World War. He was seventy-four years of age.

••HOOK UP" YOUR BRANDS

WITH NEW TRADE

BY PACKING YOUR CIGARS

IN WOODEN BOXES

WE MAKE GOOD BOXES— TRY US

Windsor Cigar Box Co.

WINDSOR

PENNA.

December 15, 1924-

THE TOBACCO WOELD

44th year

15

Business Building

By a Trained Business Man Aim

Advert^sier

WRITTEN ESPECIALLY FOR THE tiaOffffCCO WORLD eVA.E.e

Au. msNTs HKstnvco

WAS talking to my trieiid, Juliu, clerk in my
favorite cigar store, and John was sore.

^'How come?'' said 1, when l.saw he was
building a towenng mountain from some tiny
little ant hill.

And then the flood gates opened and a flood of
words poured forth. John had committed some care-
lessness which resulted in quite a money loss to the
boss, and the boss had bawled him out with ci*uel bit-
ing words in a loud and angry tone and with a facial
expression that woukl have brought envy to a ma4
bulldog.

Therefore .John was naturally sore, and nursing
Ms grievance, and broadcasting repellant thoughts to
e%'ery one who entered the store.

Jt was sad. And I would like to observe to every
proprietor who reduces angry pressure by harsh words
that *' bawling out'^ has gone out of stvle. It huvts
tlic worker, to be sure. Hurts him bad anil he prob-
ably won't repeat the fault. Kut it reacts on the boss,
for the worker loses a lot of the most valuable stuff he
possesses. That is, his interest, his sympathy, iiis
ambition, his self-respect, his feeling that he and the
boss are working together, his liking for his place.

All this reduces his efficiencv as a salesman. His
magnetism to draw trade, his prestige-building abilit\ .

The good will of your workers, and the affection
of your wife are two things which should be carefully
cherished.

Cj] Ct3 Cj3

The LaSalle Universitv is one of the livest bu.^i-

•

ness-teaching institutions 1 know. It has mail students
aU over the world, even in Darkest Africa. It has a
most efTicient research department, and it collects and
l>ul>lishes business information of inestimable value.

A communication on my desk gives several points
that it savs everv retail merchant should know exerv
day, an<l J herewith hand you the lending (.ncs, as
they constitute valuable pointers.

What vou should know dailv:

Total cash sales.

Total charge sales.

Total monev received on accounts.

Total money paid out.

Total sales — both cash and charge.

Xnniher of sales made by each clerk.

Number of sales made by the store.

Total money received from all sources.

Check all deliveries.

Who is i"esp(Misil»le in case of error.

Go over the al>ove carefully. Do jou have this
system ? If not, why not ? Fonvard-looking merchants,
the kind who will succeed, are adopting it.

^^^^^^M ^^^^^^tt ^^^^^^A

Ctj Cj3 Cj3

The American Telephone & Telegraph Company
is one of the livest and most progressive concerns in
the world.

Suppose you entered its employ as a minor clerk
at twelve buttons per week, doing nothing but copy iig-
ares from reports to books. \ou'd think you were
shehed for life, wouldn't you, particularly if you had
no 2>nll or influence to push you upf

That 's what W. S. (Jifford thought when he started
in with them at the age of nineteen. Today he is the
executive vice-president.

lie stated recentlv that success is merelv a mat-
ter of hard work and common sense. That a man need
not worry where he starts, because he is sure to climb
if he uses tiie al)ove qualities.

There is much more chance for you to grow as a
pioprietor, or clerk, in a small establishment than in a
large organization, where the danger of being per-
manently shelved in a little niche is very real.

But don't call it work. Call it play. Call it growth.
Call it development. Tell yourself a thousand times
a day that it is fun, tlfat it is real pleasure, that you
enjoy it immensely.

In lime y(»u actually will find that it is pleasure,
that it brings you happiness — and then you will begin
to grow, and grow, and grow. And Mother Nature
will smile on you. You will Ik? promoted. Everybody
will treat you with consideration and respect. You will
have money in two banks and will call their presidents
hy their first names.

Let 's go.

Cj3 Cj3 Cj3

The hea<l of a big industry was addressing the
hi'a<ls of other big industries, and he spilled out to
them a big handful of advice.

He told them to get out and see the world from
time to time. To travel to distant cities, states and
countries. To hobnob with the peoples there, talk shop,
givp informati(m and absorb knowledge.

This might not be appropriate advice to you, a lit-
Ih' feller, with a dinky little store, and a careless clerk
who would run your trade in the mud if vou weirt
away a week.

{CnHfinurfJ on Pmjr hi.)

16

44th year

THE TOBACCO WORLD

Deceiuber 15, 19*24

(Continued from Page 15)
But you should not mope in your store all the day
of every* dav, even if vou can't pack up for distant

Go out to the near-at-hand places. Call on your
neighbors, your near neighbors and your distant neigh-
bors. Get acquainted with them. Talk business, but
for the love of Mike don't brag. Bragging would kill
you quicker and deader than would a one-pound can-
non ))all. Tell your trials, troubles and tribulations,
and then encourage them to tell theirs.

AVeep over their shoulders as they unfold harrow-
ing tales of dull business, stupid clerks, sassy travel-
ing salesmen, cranky customers. ,-14

You will learn a lot by this listening. A big lot.
You will learn human nature, and the trials of others
in your line, and a hint here and there of how to over-
eome the trials. And it will all do you good— make a
broader merchant of you, more resourceful, more ex-
perienced and mf)re able to make a business success.

Ct3 CjJ Cj3

He had a freckled fac4^, a wart on the right side
of his nose and his hair was brick red with a strong
inclination to point seven ways for Sunday.

But he could sell cigars, and pipes, and cigarettes,
and smoking tobacco and anything else in the way of
merchandise which the average cigar store usually hai.-

He was a hnrndtnger on selling and ^^d seU to
a standstill any other clerk I ever saw.

How did he do it, you askf

Come close! Listen! Drop a five-dollar WiUiam
ill my eager outstretched hand and I will give away
his secret. I learned it by watclung liim out of the cor-
ner of mv eve an hour every day for a week.

He (iiilit by the '*Keas<m AVhy" method.

He had carefully studied even- item of merchan-
diw in the store and had elalK>rated ten reasons for
eadh wiiy a person should buy it. Then creating an
opportunity to talk he deliberately, impressively and
earnestly stated these ten reasons to the customer,
checking them off ostentatiously on his ten fingers as
he named them and expatiated upon them.

It was an unusual selling kink. It interested peo-
ple. It was forceful. It gathered momentum as he
checked up his different fingers, and by the time he
had touched the tenth finger the listener had become
convinced and wa« reaching in his pocket for the pur-
chase money.

I'm wondering whether you mvM put the idea
across. Wliy not give it a trrl

OBVIOUSLY

The teacher had been giving a lesson on the cat's
eyes, and had laid particular stress m^ ftt fa^ ttat
a cat can see in the dark.

**Now," said she, *'what can a ait do ^at I otti-

notf"

"Please, Miss,** said the voice of one small child,
"It can wag its tail.''

MONEY AND MARKETS
By the National Bank of Commerce in New York
All signs point to a long period af activity ahead.
Industrv has been steadily picking up since midsum-
mer but only lately has the physchological basis for
prosperity been estabUshed. The factors underlymg
improvement have been evident for some time — an ex-
ceptionally sound credit structure, easy money, satis-
factorv returns to agriculture generally and the re-
markable good fortune of the wheat belt in particular,
a sustained construction progi'am, a tremendous vol-
ume of goods moving on the railroads and increasing
output from month to month in many lines of indus-
trv. Until now there has remained a spirit of hesi-
tancy about the future which the clearing of the politi-
cal atmosphere has served to remove.

The recent elections in the United States and
(ireat Britain have assumed an importance to the
course of business not ascribed to them before the
event. In both countries, a conserv-ative victory had
l>een generally conceded. In neither had the sweeping
gains actually made been regarded as among the pos-
sibilities. A* long-prevailing and ineffective condition
of divided power is now replaced by clear conserva-
tive control in both administrative and legislative
]>ranches of the governments of the two countries. Po-
litical events do not in themselves make good or bad
business but freedom from uncalled-for governmental
interference is certainly a factor of great importance
in promoting business progress. Deferred business
jnograms will now be put into execution.

The railroads are a case in point. For years their
affairs have been subjected to legislative meddling in
the alleged interest of the public. The mere prospect
of not being hampered in working out their own salva-
tion is more, than could have been anticipated a few
weeks ago. There is little doubt that the railroads
will take advantage of the breathing space to consoli-
date their finances and to undertake deferred pro-
grams of physical betterment. Railroad expenditures
will contribute heavilv to sustained business activity.

BUNN & WILLIAMS GEORGIA DEMONSTRATORS
Bunn & Williams, managers and operators of the
new ^20,000 bright leaf tobacco warehouse which is to
be built here, have taken over the demonstration of
tobacco in Decatur and adjoining counties and are also
co-operating with independent demonstrators. Ad»
vance work of securing acreage has been done by com-
mittees of the Bainbridge Board of Trade and about
one-half of the required acreage has already been
signed up. >Ir. D. T. Williams, of Bunn & Williams,^^
Tarboro, X. C, has arrived in Bainbridge, and has
taken charge of the local situation. Demonstrators Ed-
dins and Alford, of North Uarolina, and Ayers and
Floyd, of Nichols, S. C, are actively at work already.
Independent demcmstrators working in the county are
Messrs. Wilkins and Davis, of North Carolina, and M»
O. Murphy, a Decatur County boy, who secured his
bright leaf tobacco experience in seven years of actual
raising near Hahira, (ia. He has come back to a farm
which his folks left some ten or twelve years ago and
last year grew three and one-half acres of tobacco with
excellent results. This year he will demonstrate for
his friends and neighbors. About two hundred acres
have l>een signed up in Miller County and al^out the
»ame acreage in Seminole County, both adjoining Dec-
ater. An equal amount has been signed up in Chady
Countv ^ ^m east.

December 15, 1924

Say You Saw It in The Tobacco World

44th year

1?

s a filling close lo an Old Year
Filled wilh mosl pleasanl associalions
"^e offer our Sincere Wishes for
Success and Prosperily during Ihe New

Leschey -Myers Cigar Box Co.

18 44tb year

THE TOBACCO WORLD

l>ecember 15, 1924

(Continued from Page 10)
and '^Duiiliiir' cigarettes, are reported to be enjojdng

a verv healthy sale. , i • a

The Old Newsboys ' Goodf allow Fund snapped into
action on Thursday, December 18, ^^;llen the annual sale
of papers was held at noon in order to insure that e%ei>
poor child in Detroit will have a Merry Christmas. The
goal this year was set for $30,000. As in preyious
?ears the annual sale of papers was preceded by a
"street parade led by Schmeman's concert band. Man>
of Detroit's leading business men were stationed at
the various downto^™ corners, where they began their
business careers as newsboys.

Yours truly,

GET YOUR AUTO TAGS EARLY

The Post Office Department in its :Mail Early,
Shop Early Campaign this year makes a suggestion
to the citizens of Pennsylvania that those desiring the
1925 automobile license tags secure the same at an
earlv a date as possible because of the approach ot the
holiday season,^at which time the Post Offic^ Depart-
ment is taxed to its limit.

Acting Postmaster Genei^l John H. Bartlett, m

Washington said: .1 r^i • +

*^The securing of these tags before the Christ-
mas rush starts not. only mil aid the clerks in the
post offices and the postmen who deliver the tags,
but will also enable the motorists to have their
cars equipped with the necessary plates before the
first dav of January. This co-operation on the
pait of' the automobilists throughout the htate
vnW be deeplv appreciated by every post office em-
ployee in Pennsylvania as well as by every ofh-
cial of M& service/'

BLAHS '•JAG" ON TOBACCO

Atlantic City, D«iemb©r %
Two men charged with being drunk, and one \nth
dri%nno^ an automobile in that condition, told Magis-
trate Indicott, of Ventnor City, they had been over-
come br chewing tobacco. The Court and police en-
deavored vainly to ascertain the brand of the chewnng

tobacco, , ^ , *» X *■!# A

The men, Louis Erbe and Cliarles Hart of Margate
Citv, were arrested after the automobile, driven by
Erbe, collided with another machine, knocked down a
mail *box and crashed into a telephone pole. Hart is a
former member of the ^Margate City (Commission and
former member of the Atlantic County Board of Free-
holders.

After

J

nothing satisfies like

STATE CIGAR MAKERS MUST CHANGE LABELS

Washington, December 9.
Jacob (\ Winter and Titus A. Smith, of Red I^on,
Pa., trading as J. C. Winter & Company, and Key West
Cigiir Company, are required in an order issued by the
Federal Trade Commission to discontinue using the
words "Key West'' alone or in combination with any
other word or words on labels, brands or legends on
cigars or on the containers thereof, or m advertise-
ments used in connection with the sale or distnbution
of sudi cigars, if such cigars are in fact not made m
the city of Kev West or in the Key West district m the
State of Florida, and are not manufactured from to-
bacco grown on the Island of Cuba. .

In its investigation of the case the commission
found that the respondents manufactured cigars from
tobacco grown elsewhere than the Island ot Cuba, and
as a means of inducing the public to purchase such
cigars, marked and labeled them with the words Key
West Perfectos." It was also found that respondents
furnished to dealers certain window and counter dis-
plavs in which the words '4vey AVest Perfectos Im-
I)(,rted" were set forth in large and conspicuous let-
ters It was found that respondent's use of the words
*'Key West" in the manner set forth tended to de-
ceive and mislead the trade and consuming public mto
the belief that cigars manufactured by them at Red
Lion Pa., from tobacco not grown on the Island of
\ ^i]>a, are manufactured in Key West and composed
of Island of Cuba tobacco.

SAMUEL W. TROST DIES SUDDENLY
Samuel W. Trost, widely known cigar box and cigar
box lumber manufacturer of Cincinnati, Ohio, died sud-
deiilv on Xoveml>er 25tli shortly after noon.

It was Mr. Trost 's custom to lunch at the Business
Men's Club, and he had just left his office a few min-
utes before and was just leaving his hat and coat in
the check rooni of the club when lie collapsed and di«i
before aid could Ix* given him.

Although Mr. Trost was past seventr-five years of
age he was apparently in good health and his death waa
a' great shock to liis family and business associates.

He is survived by his widow, Mrs. Citfpe Trost.
He 1mA no children.

good

Gil

WOMEN SMOKERS. FEATURES MUCH SHARPER,
SKIN MORE TAUT THAN ABSTAINERS
Women who are heavy smokers lose their fair
complexions much more quickly than non-smoking
women, in the opinion of Dr. K. llofstatter, a Viennese
physician, who has written a l>ook alK^ut it. The fea-
tn^ of the smoking women, he contends, are usually
nrach shari)er than those of non-smokers. The more
%\omen smoke, the sharper the nose and chin are
outlined. The skin becomes taut, the lips lose their
rosy color and Iwcome pale, while the corners of the
lips show wrinkles prematurely.

STEINER BANDING M ACHtNES IW TAMPA
Mr. Ike Steiner, of William Steiner Rons & Com-
pany, 257 West Seventeenth Street, New York City,
accompaiiied by Mrs. Steiner, is in Tampa, Fla., to in-
stall International Cigar Banding Machines at the fac-
toiy of the Ilavatampa Cigar Company and also sev-
eral other factories.

He will be # t|if Hilrfjoro Brt^ Tampa, Fla.,
tor a we^ or t^ 4m%,

December 15, 1924

Say You Saw It in The Tobacco World

44th year

19

MELACHRINO cigarettes
are made from the
choicest and most carefully
selected Turkish tobaccos
grown, and because of their
superb and unchanging
quality, they have had no
rival for forty-three years*

ORIGINAL

MELACHRINO

''The One Cigarette Sold the World Over''

BLACK FIRE CAUSES MUCH CONCERN AMONG

TOBACCO GROWERS

Tobacco growers in the western part of Ketitucky
are very much concerned over the situation brought
about by the prevalence of black fire, according to ad-
vices received by the United States Department of Ag-
riculture. Due to the wet period this disease was very
prevalent in most sections of the State. In some lo-
calities the growers were debating whether it was
worth while continuing to care for the fields or not.

There is ver>^ little wild fire noted in the State,
Sanitary' precautions, including seed treatment as a
means of control have utterly failed, the departmwit ift
informed. The indications are that black fire is ewP-
ried within the seed and cannot be reached 1^ seed
^eatment in all cases.

In Florida, black fire was more prevalent than
last year. Some of the fields showed severe infection
^Ken visited by a department representative, who re-
ported that nothing has been learned as to the source
of infection. In the m^ of wild fire, it is stated th^
there was much less seed bed infection this year in
Florida than last year, and consequently less injury m
the fleM, All beds which were steamed and seed treated
were free from the disease. Second-hand Connecticut
^^ was steamed.

Wild fire was f otind m two Mvnties to Sotitli Cwo-
lina, but tk© disease is report^ to ^ confined to l^
calized areas. On© fleW of £01% acres of tol»wo was
badly damaged

YORK COUNTY NEWS

A. S. Ziegler & Company are offering to the trade
a stogie under the brand ** Boston Delighf that re-
tails three for ten cents, which is an extraordinary
value for the monev, and needless to sav thev are book-
ini? manv orders for them.

Martin Xeff & Son have recently added a large
invincible shape under their **Grandella'' and **Be-
dola" brands, individually foil-wrapped, and have
booked some very nice standing orders. This shape
promises to be veiy popular.

The Consolidated Tobacco Company after Janu-
ary first will add a new meml>er to their fiim, in the
person of Mr. Jacob Streavig, who has disposed of his
interests in cigar manufacturing, and will join hands
with Frank St raver, Har\'ey AVaughtel and Max Ka-
lish in making the Consolidated Tobacco Company
still more popular with the manufacturers.

T. E. Brooks & Company are continualh' opening
t^ new factories tr\*ing to overcome the oversold con-
dition that exists with them, the latest branch factory
being located at Jacobus, Pa., where they expect to
get considerable production on their '* Canadian Club'*
and ** Havana Sweets*' brands.

Among the many salesmen recently visiting this
territory, were Walter Ruthenberg of Ruthenberg,
Derizanz & Company, New York ; H. B. Cochrane, rep-
TCsenting Peter, Schmidt & Bergman, New York; E. P.
Eussell, representing Industrial Leaf Tobacco Com-
pany, New York; J. R. Brady, representing American
Box Supply Company, Detroit, Mich.; S. Strauss, rep-
^senting R. J. Kugelman, Incorporated, New York,
md 0. W. Kreider, Reading, Pa., representing Dur-
l^A Brothers, New York.

20

44th year

Say You Saw It in The Tobacco Wobld

December 15, 1924

BUYERS' GUIDE

CIGAR CASES

SUPPLIES

THE LOUDON CIGAR CASE

lnef*w your mrnovri with peif^ct lO^^f <*."P\'y|***
cut th- CO.I of selling and .rrving cigaw in halt by
handling cigar, the moHrrn w»y-thj- LOUDON
way. A«k vour cigar jo'jber or write u- tor com:
pletede.cripti». Wder'At Una Real Cig«Ca.e.

Loudon Mfg. Co. Grand Rapids* Mich.

PAPER BAGS.
Weatherproof Paper Bag* wlU protect yw Scrap
and Fine Cut Tobacco and keep It fretli and

'^'xdualTe Manulacturera of Bags for thte Indus-
try for the part twenty-flTe yeara. Write xor
Samples.

THE WESTERN PAPER GOODS CO.,
Third and Lock Streets, Cincinnati, Ohio.

CIGAR BOXES

iH^'-^^S'*^

C»T«abl*HtD ••Tib

697-64I EAST I71>ST.

MKW VOfMK.

F. BRECHT'S SONS

CIGAR BOXES

109 N. Orianna Street

PHILADELPHIA, PA.

Monroe Jarrett Sons
WOODEN CIGAR BOXES

TRADE JARSO ^•^'^

Randolph and Jefferson Strettt
Philadelphia, Pa.

Tobacco Merchants' Association

i-fc . .• 11 ,,5 Beekman Street

Registration Dureau, new york city

Schedule of Rates for Trade-Mark Services

Effective April 1, 1918.

. Registration (see Note A). $500

Search ^ee Note B), LOO

Transfer. ^.00

Duplicate Certificate, 2.09

■•t. A-An .llowance of %2 will be made to membere of the Tobacco Mer-

thants' Asaociation on each registration. . . „« „„-•

N«. B-1. . ..port .n . ....ch .. . .i.l. 7|«'V»'.'|d',''' n"' chiS. °'f On"

ISde for OTery ten (10) additional title, necewarily reported.

REGISTRATIONS
GEHRKENS GOOD NICKEL CIGAR :-43,997. For cigars.

October 28, 1924. Gehrken Tobacco Lo , Augusta, Oa

PUl'ltE:— 43,S»99. For all tobacco products. December 2, Df^'*.
Schwarzkopf & Ruckert Co., Inc., New York, N. \. ^.^^^^

FAaHlON PARK:~44,000. For cigars, c gareUes and tobaCTO.
l>cccmbcr 4. 1924. Levi S. Lever, Atuca hid.

BAXTER'S BEdT:— 44.001. For cigars. November 25, 19-24. Bax-
ter & M.sbacli, New Haven, Conn. rfc_ u c

G. E. WORKS TOBACCO:— 44,004. For tc*sce©. ttecember 3,
1924. B. Payn's Sons Tobacco Co., Albany, N. Y.

BOUION DOR— LACOKD AIRE :-^44,005. For cigars. Decem-
ber 5, 1924. J. Albert Boucher, Biddeford, Me.

WlNDdfllP:— 44,006. For ail tobacco products.
1924. American Litho. Co., New York, N. Y.

ROTORdHIP:— 44,007. For all tobacco products
1924. American Litho. Co., New York, N. Y.

ANTON FLEITNLR:— 44,008. For all tobacco products. Decem-
ber 5, 1924. American Litho. Co., New York. N. Y.

HAVANA TOWN :^»4,009. For cifiurf. November 10, 1924.
Fre4 Charles, Mohawk, N. Y.

TRANSFERS

THE TEMPTER:— 1171 (Legal Protective Ass'n of Cigar Mfrs.).
For cigars. Registered March 1, 1883, by Sutro & Newmark,
New York, N. Y. Transferred by B. .Newmark & Co., successor
to Sutro & Newmark. to E. Kleiner & Co., Inc., New York, N. Y%
around the year of 1903. . «» , • «.

MA V lb:— 25,678 (iobacco World). For cigars, ci^rettes, ch^
roots, stogies, chewing and smoking tobacco. Registered March
17, 1913, by The Jos. E. Canto Cigar Co., Detroit, Mich. Tranf
ferred to Michigan Cigar Box Co., Detroit, Mich., and re-tran^
ferred to Kish Bros., Detroit, Mich., November 13, 1924.

MORO (U. S. Tobacco Journal), and 5562 (Patent Office). For
cigars, cigarettes, chewing and smoking tobacco. Registered Jatt»
uary 22, 1878, by McCoy & Co., New York, N. Y., respectively.
Through mesne transfers acquired by the American Box Supply
Co., L)e.roit, Mich., and re-transferred to Rees-Mitchell Cigar Co.,
Greenfbor^ N, Q^ Pii^nhMf U ^24.

December S^
December 5,

EL MORO DE VENECIA:-31,718 (U. S. Tobacco Journal). For
cigars, cigarettes and cheroots. Registered May 3, 1906, by ^^zl-
vert Litho. Co.. Chicago, 111. Through mesne transfers acquired
by the American Box Supply Co., Detroit, Mich., and re-irans-
ferred to the Rees- Mitchell Cigar Co., Greensboro, N. C, Decem-
ber 1, 1924.

TOBACCO COMPANY INSURES EMPLOYEES
Group life insurance for its district managers and
salesmen has been provided by the Brown & WUliam-
son Tobacco Company, of Winston-Salem, N. C. More
than 100 individuals are included in a total coverage
exceeding $250,000.

The insurance was written by the MetropoutaH
Life Insurance Company on a co-operative basis,
whereby the tobacco company audits employees jointly

pay the premiums. . ,. ■, .

The group insurance program provides individual
coverage of $2500 for salesmen and $5000 for district
managers, who are located in a number of cities and
towns throughout the United States.

Supplementary to the actual contract of insurance
are certain service advantages. Among these are a
department which at frequent intervals distributes in-
structive pamphlets on health subjects and sanitation
problems, and a free visiting nurse service. Any of the
Brown- Williamson employees insured under the Met-
ropolitan's group plan are entitled to avail themselves
of this sei-\ice, if living in localities where it has been
established.

Besides the low cost of the insurance and the ex-
emption from medical examination provided by the
group contract, a feature of the insurance is its disa-
bility clause. The full amount of the insurance will
be paid to any policyholder, who becomes totally and
permanently disabled before reaching sixty. The in-
surance will be paid in equal monthly instalments for
a stipulated period, during which the payment of pre-
miums will be waived by the insurance company.

EXTRA DIVIDENDS DECLARED
The G. AV. Helme Company declared 15 per cent,
txtra common dividend and regular quarterly divi-
dends of 3 per cent, on common.

CIGAR BOXES

Dependable service — Quality packages — to meet
any requirement in the Wooden Containers for
Cigars

The WOODEN package is the retainer of
AROMA from Factory to Consumer

The Buckley Cigar Box Co.,
24 Vine St.,
DESHLER, OHIO.

AlUraa

BMlMf MImTmI

The Buckley Box Co.,

1106 West Town St.,

COLUMBUS, OHIO.

OSCAR PASBACH, PmcS.

J.A.VOlCCSccY. 8 Ccn'l. Manage n

PASBACH

^^LITHOGRAPHING CO.inc.^^

GRAND STREET AND MORGAN AVENUE
BROOKLYN. N. Y.

CIGAR LABELS -CIGARBANDS

Hey wood, Strasser & Voigt Litho. Co,

26th St. and 9th Ave., New York

WESTERN RBPRESENTATIVE:

PAUL PIERSON
139 North Clark Street, Chicago, III.

Cigar Labels, 'Bands and Trimmings
of Highest Sluality

Perfect Lithogmphy

CIGARS

Afl^erican'Rox Stipplv C^

*^«509 Rfissell Street Detroit, Mich.

Comer of Oratlol Street
Exclusive Sellint.- Aients For

THE CALVERT LITHOgSaPHING CO.

CIGAR BOX LABELS
BANDS AND ADVERTISING

W YORK

The Standards of America

Lorillard's Snuff, Est. 1760

Rail Road Mills Snuff , Est. 1825
Gail & Ax's Snuff, : Est. 1851

ALL OF THE OLD ORIGINAL

Maccobops — K^aj>pees — High Toasts
Strong, Salt, SWeet and Plain Scotchs

MANUFACTURED BY

6E0RGE W. HEINE CO., Ill Fifth Ave.. New Yorl

Sl/iCE 1870

CIGARBANDS CIGAR LABELS

SPECIAL PROCESS

WM. steiner sons & CO.

257-265 W. 17th St.

New York City

Sole Distributors for New Model Cigar
BandingMachineforUngummed Bands

/.

CAN NOW GET

DILIS BEST

SMOKING
TOBACCO

THROUGH ANY
REGULAR
JOBBER

JeOfLL CO

RICHMOND, VA.

HIGH GRADE
SMOKING TOBACCO.

FULL Habana Fille

Actual si^e cf
Rob'. Burr.s

Perfecto

I here is no substitute for
K^ fine Habana Tobacco!

It always has been the choice of dis-
criminating cigar smokers. Its rich
smoothness and individual flavor, so
delightful to the palate, are never
equalled.

That is why more men are turn'
ing to Rob^ Burns every day — for
this is a cigar with a FULL Habana
Filler of unchanging excellence.

Day after day, year in and year
out, you can always bank on the
same whole 'souled enjoyment in
every Robf Burns cigar you smoke.

The PANATELA

V

V

S^^^^ar-

7\d

liie PERFECTO The foil-iuramd INVINCIBLE

lOf! 2f,r15i

15 f

Aftifr all "" '*-«^^
[nothing satisfies like'^

w

'^£'7^JZAjaJ^ Cm<V^ *t^., INC.

CONTINU

ON