Historic, archived document

Do not assume content reflects current
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‘Being LOVETT’S
MIDSUMMER HINTS
of Strawberry Plants
Bearing Banner Crops
Catalog No. 118
rd

==

ASS —-LOVETT’S NURSERY

\Zy ABN ° e
Gjv—~ Little Silver < New Jersey

——_

cAdvice and Terms

Pot-grown Strawberry plants should be shipped by
express; they cannot be mailed easily on account of
the heavy ball of earth at the roots, and the delays
incidental to freight shipments are often fatal to them.

We cannot accept an order of less amount than
$1.00. Payments mvariably m advance. Goods sent
C.0.D. only when 25 per cent of the ‘amount is
forwarded with order, with return charges added.
Remit by Postal Money Order, Registered Letter,
New York Draft or Express Money Order. Always
enclose remittance with the order.

Everything offered in this pamphlet is packed
free of charge and delivered to forwarders, after
which our control ceases, consequently our re-
sponsibility also. State plainly to what point goods
are to be sent. Six and fifty of a variety will be
supplied at dozen and hundred rates, respectively.
Less than fifty of a variety go at dozen rates. We
cannot accept orders for less than six plants of a
variety.

A 10 per cent discount off the 100 rate will be
granted on lots of 500 or over.

It Is our custom, should the supply of a variety
become - exhausted, to substitute a similar sort
properly labeled, of course. When it is desired that
we shall not do this, please so state in the order.

‘Pot-grown Strawberry “Plants
by Parcel Post

We will ship any of the varieties offered by Parcel
Post, 1f requested to do so. Rates are as follows:
First pound Each addt-

or tional pound
fraction or fraction
lshandi2ndizones eee ee aoe. AG Ic
SIGtZOn eka eee hee eee 8c 2c
AtHEZONE se eae Ce eee 9c 4c
Oth: Zones Asses he eee ae 10c 6c
Gth’ zone: = ee eee llc 8c
TtEheZONG ss ees ee Se ete 13c 10c
Sthizones eee ee ee eee 14c 12c

Shipments by parcel post are limited to 70 Ibs.
per package to the first, second and third zones
and to 50 lbs. per package to the other zones.

Weight when packed: Pot-grown strawberries,
3 Ibs. per dozen, 24 Ibs. per 100. Please send money
enough to pay postage in addition to cost of plants
ordered, when shipment is to be made by mail.

Western Union Telegraph: Little Silver, N. J.
and Red Bank, N. J.

Postal Telegraph, Red Bank, N. J.

Long Distance Telephone—No. 1475,
Red Bank, N. J.

2

LOVETT’S NURSERY 32 LITTLE SILVER, N. J.

Saving the Day in Your

Midsummer Garden

HEN the immortal Immanuel Kant said that

“Time is an illusion,” he proved that he

cared or knew little about gardening. Time,

in the garden, should be esteemed as sixty precious

minutes per hour. This holds good especially in

the Midsummer garden where the productive days

on this side of the frost Iine are reduced frequently
to a few score.

How to utilize properly such space as has borne
early crops has always been a problem. The solu-
tion of it greatly imterested the founder of this
business. Almost two score of years ago he first
began to experiment by potting Strawberry plants.
By cultivating a compact root system he provided
plants that would take hold promptly regardless of
heat or drought.

From these experiments the present volume of
business developed calling for nearly a million pot-
grown Strawberry plants in the course of some
seasons. ‘The picture below shows a fair average
specimen plant of the type we ship. Such plants
will help you gather extra dividends from your food
garden, either this Fall or next June, depending
upon the varieties set out.

Yours for greater garden rewards,

LOVETT’S NURSERY

Little Silver, New Jersey
Midsummer of 1926.

LOVETT’S NURSERY ss LITTLE SILVER, N. J.

Here is How We Ship

When your order reaches us we assemble the various kinds
you want. They are taken out of their pots, each with root-
ball moist and intact, and carefully wrapped in paper. They
are then placed in a box, each variety carefully labeled and
kept separately, so that upon receipt you will experience no
difficulty in telling apart the various varieties.

Plants packed and shipped in this fashion ‘“‘smile at miles” !
We have satisfied customers, here and there, in the far West,
North, South and in every state of the East. This year for
the first time we are equipped to ship from both headquarters
at Little Silver, N. J., and from our branch nursery at South-
ampton, Long Island. At Southampton, as at Little Silver,
we have ideal soil and growing conditions for producing great
Strawberry plants. Customers will oblige us by indicating
from which shipping point they prefer to receive their plants.

Why it Pays to Grow Your Own

Different ideals produce different results. The market
grower wants, first of all, a firm berry that stands shipping
well. Second, it must be of attractive appearance—color,
shape and form. Quality of flesh comes last—there is your
reason why you should grown your own. For the home,
flavor and aroma are the factors of first consideration, firmness
and appearance ranking Jast.

Throughout this catalog we point out frankly which va-
rieties we believe to be eminently suitable for one purpose or
another. Occasionally great market berries are also of great
usefulness in the home patch, and these are the outstanding
leaders.

The plants we offer are all pot-grown. They come to you
with splendid rootballs, are ready to take hold promotly,
grow and bloom In the case of the Everbearing sorts, you
may look for modest crops of fine berries this Fall. More hints
about the details of planting are given on Page 6.

West Grove, Pa., Sept. 2, 1925.

Your Strawberry plants arrived safely a few days ago, and are all
growing nicely. Mr. Georce R. CHamBers.

4

|

LOVETT’S NURSERY 5 LITTLE SILVER, N. J.

How to &stablish a Good
Strawberry Bed

Strawberry plants are not finicky. They adapt themselves read-
ily to a great variety of soils and climates. Small wild sorts.are
found near the Arctic Circle, and Alaska produces some marvelous
berries. With us, in the temperate zone, they do best in any good,
substantial garden soil, clay or loam, that holds an abundance
of humus or other quickly available plant food.

The bed should be dug thoroughly to a depth of 12 to 14 inches.
Incorporate rotted leaves or well rotted manure of any kind. Fresh
manure should be avoided because it generally holds grubworms.
After digging, scatter bonemeal at the rate of 100 lbs. to each bed,
15x50 feet, raking it well into the surface.

Place the bed where the plants get a minimum of six hours of
sun each day. Heavy soils will bear bountiful crops, provided
drainage is good. On light soils the bed may require extra itrriga-
tion. If you have the choice between a heavy soil and a dry
location, the heavy soil is the preferable.

Planting with Care for Greatest Returns

Not so long ago a great scientist of India staggered the thinking
world by boldly claiming that plants as we know them are just as
sensitive to touch and treatment as are “‘human”’ plants. We have
always contended (without scientific background, of course) that
the humane handling of a plant had a most profound influence
on its subsequent development and all of us have known persons
who, somehow, ‘‘could make anything grow and bloom.”

The Strawberry plant seems to be particularly appreciative of
special care, returning same with compound interest. When plants
reach you, unpack at once and place them in a shady spot, then
sprinkle them with a can or two of water. As evening approaches,
take them where the ground is prepared. Get a bucket of water
and, just before planting, dip the rootball in a pail of water as
shown on next page.

In the home garden, the plants may be set in rows 2 feet apart,
with the plants a foot apart in the row. Where horse cultivation
is employed, place the rows 3 feet apart. Cut off runners as they
appear or, if you prefer matted rows (which, on rich soil will, of
course, bear greater crops), then allow 3% to 4 feet between the
rows. Whatever cultural method is employed, the plants should
be set a foot apart in the row. For the first two or three days after
planting, it is quite beneficial to shade the plants, in some fashion
during the hottest part of the day.

LOVETT’S NURSERY :: LITTLE SILVER, N. J.

Varieties Best for V arious Purposes

Throughout this catalog, we refer to the adaptability, pos-
sibilities and limitations of the various sorts. Where extra
heavy crops are desired, at a specific time, your choice should
be made from among the June bearing sorts. Where con-
tinuous crops are expected, the Fall or Everbearing sorts will
serve best. The characteristics that make a variety either a
great home garden or market sort are plainly set forth in
descriptions. When in doubt which to choose from among so
many, you will make no mistake in ordering collections of
our selection, as offered on pages 10 and 15.

In the case of the June bearing sorts, we suggest to plant
at least three varieties: an early, a midseason and a late. Not
less than a dozen of any one kind should be planted for a fair
test. The Fall or Everbearing sorts usually begin to yield
berries in from four to six weeks from date of planting.

Culture Throughout the Season

Of course, you haven’t enriched your soil to fatten weeds!
Keeping these down by going over the bed once a week
with a good sharp hoe will also loosen the soil, preserve the
moisture, and stimulate growth. Mulching with clean straw
or hay will also prove beneficial, besides keeping the rain
from splashing the berries.

In the Fall, after the ground becomes frozen, the bed
should be mulched with coarse manure. This will serve
the double purpose of preventing alternate thawing and
freezing of the soil (which is apt to cause the plants to heave)
and it will enrich the bed. In the Spring, this manure may
be dug into the surface of the soil.

156 Water Street, New York, N. Y., Oct. 14, 1925.

Mr. S. H. Conklin, Export Commission Merchant, when placing an
order with us on Oct. 14, 1925, states in referring to a lot of Strawberry
lants which we sold him a year ago, and which were planted in Cuba:
‘I want the best selected plants suitable for growth in Cuba.” My
client has had very good luck with those which you supplied for the
past two years.

LOVETT’S NURSERY 33 LITTLE SILVER, N. J.

Worth While “Newcomers

Among Strawberries

Every garden year is marked by acertain amount of progress,
in form of improved varieties. Better bearers of bigger berries
and surer cropping characteristics are constantly sought.
While not all newcomers stand the test of time, the year 1926
finds us convinced of the decided merit of at least three new-
comers offered herewith. The descriptions stand for the
combined experiences of the originators and ourselves, but
allowances must be made for varying behaviors in different
soils and sections. However, we believe that we owe it to our
customers to keep them informed as to what’s happening in
the novelty field.

Mastodon Everbearing
The Outstanding Achievement of a Decade

Every once in a while a hybridizer will hit upon two parents
having the blood to produce a perfect offspring. Such is
Mastodon, a hybrid between Superb and a late June bearing
sort, a berry bound to revolutionize market standards in
Strawberries.

Size is still the determining factor in berries and it is in size
that Mastodon surpasses. Berries 5 inches in circumference
are found frequently. Five placed end to end measured
8 inches. Two-ounce berries are not exceptional and the
fruits are firm and of splendid color.

Notwithstanding its size, Mastodon is unquestionably the
most prolific of all the everbearing varieties. It bears con-
tinuously from June until frost. Its flavor, too, is excellent,
so we can truly claim that it has all the qualifications for be-
coming one of the outstanding Strawberries of the future.

Pot-grown plants, $4.00 per doz., $25.00 per 100.

DELICIOUS (June bearing). We predict that in a short
time this will become one of the leaders among home and
market berries, because of its readiness to adapt itself and
thrive luxuriantly in a great variety of soils and situations.
The healthy plants make a vigorous growth, producing suffi-
cient runners to make a nicely matted row. This plant is an
abundant bearer of extra large berries which are of a beautiful
red color clear through and of exceptionally high quality
flavor and aroma—hence the name—‘‘Delicious.”’

Pot-grown plants, $1.50 per doz., $10.00 per 100.

7

DE:

Illustrating the everbearing habit of Lovett’s All Season

Lovett’s All Season
An Everbearing Sort of Distinct Merit

It’s perhaps unusual to describe a variety of merit by first
citing its one and only fault. In the case of Lovett’s All Season
this is its characteristic of bearing exceptionally heavy crops
over such a long period as to cause the plant’s vitality to be
seriously weakened at the end of the season. Discounting this
one drawback, Lovett’s All Season will be found to be the
variety ‘‘par excellence’ for home and market garden.

Lovett’s All Season perfects sturdy, upright plants with
thick, leathery foliage that withstands unfavorable weather
conditions in an admirable fashion. It starts to yield its large,
firm and juicy berries during June. It continues to bear through-
out Summer and Fall, never abating, even during the hot, dry
months when most sorts take a rest period. In size, the berries
compare favorably with those of the largest June bearing sorts,
while the quality is the highest under all conditions.

Price: Pot-grown plants, $4.00 per doz., $25.00 per 100.

JUMBO (June bearing). A most remarkable novelty, very
aptly named for it is of exceptional dimensions in every way. It
makes the largest, healthiest, thriftiest plants, with very large
leaves, very large leaf stalks, and, of course, the runners are ex-
ceptionally strong and vigorous. It is only logical, therefore, that
a plant of this type should produce berries of truly ‘‘jumbo”’ di-
mensions. The berries ripen at the beginning of the season of
late bearers and are continuously borne long after all other lates
have stopped. Of excellent quality and flavor—a real acquisi-
tion among truly worth while sorts,

Pot-grown’ plants, $1.50 per doz., $10.00 per;100.
8

LOVETT’S NURSERY LITTLE SILVER, N. J.

The ‘Uan Fleet Hybrids

A Distinct Race of Strawberries

The late Dr. Van Fleet was unquestionably one of this country’s
greatest hybridizers. Living here at Little Silver, we knew him
well, and watched his constant experiments with keen interest.
Being particularly enthusiastic about Strawberries, he literally
created thousands of new hybrids, using as parents some of the
finest European sorts as well as pedigreed American varieties.

The results varied greatly, but in the case of three sorts, Dr.
Van Fleet achieved triumphs. In these we have all the charac-
teristics that make berries really great, viz., constitution, pro-
lificacy, appearance, and last, but not least, high quality plus mar-
velous aroma. Comparatively speaking, the three Van Fleet
hybrids offered in the following pages are more vigorous than the
run of varieties. They are exceedingly prolific and exceptionally
beautiful. We have named Early Jersey Giant ‘‘the early
Strawberry without a fault;’’ of Edmund Wilson we think as a
“Giant Berry; John H. Cook is ‘‘the variety for everybody’s
garden.’”’ The trio we consider the greatest monument to the
persistent efforts of a most remarkable man and plant breeder.

Early Jersey Giant
“The Early Strawberry Without a Fault”

(See illustration of a typical cluster below).

So large and fine, it outclasses by far all other early varieties.
No variety known ripens earlier, and no other early variety ap-
proaches it in size. Besides being the largest, it is by far the finest
of early varieties. The very large, brilliant scarlet-crimson berries
are of simply delicious flavor. So rich is their aroma that a fair-
sized dish of ripe berries will perfume a room. The beautiful
berries are of conical form, with a pointed tip. Plants are strong
growers, heavy yielders.

Pot-grown plants, $1.25 per doz., $8.00 per 100.

Early Jersey Giant
The Early Strawberry Without a Fault

9

LOVETT’S NURSERY ze LITTLE SILVER, N. J.

The Van Fleet Hybrid Strawberties=continued

John H. Cook

“The Variety for Everybody’s Garden”
(Illustrated below)

In some respects this is the finest of all the wonderful
Van Fleet hybrids. It is an enormous cropper among the
second early varieties. The berries are nearly round (though
somewhat irregular in shape), of exquisite quality, blood red
in color and very firm. The plants are of strong growth,
with large, spotless foliage. Valuable alike for the home
garden and for market growing. In delicious flavor it closely
approaches the wild strawberries. Due to extraordinary
demands our supply of this sort is still very low and we
suggest early orders to those who would have no other.

Pot-grown plants, $1.50 per doz., $10.00 per 100.

SPECIAL OFFER of the Three Van Fleet
Hybrid Strawberries

We will send a dozen each (36 in all) of the three
wonderful Van Fleet Hybrids, Early Jersey Giant,
John H. Cook and Edmund Wilson (all pot-grown),
for $4.00; or twenty-five of each for $7.50.

We Aim to Please!

Livingston Manor N. Y., July 30, 1925.

The Strawberry plants you sent me were fine, really a credit for a
nursery to be able to sell such plants.

Harry Vooruess.

av

John H. Cook—A

Great Bearer of Great Berries

10

The Van Fleet Hybrid Strawberries — concluded
Edmund Wilson “The Giant Strawberry”

This produces, we believe, the largest fruit of any variety in
existence. It is a most unusual berry, with so many exceptional
qualities and of such superb flavor, that every home garden should
have it. Not so firm as some other varieties and is of a deep
maroon color, hence not recommended as a commercial variety.
The plants are huge and vigorous. The bluntly, heart-shaped
berries, which are freely produced, are of very dark color through-
out the entire berry and are simply immense. Hard as it may be
to believe, it is true, nevertheless, that we have seen many plants
of Edmund Wilson 12 inches and more in height, bearing fruit
that actually approached in size small apples, or oranges. Ripens
in midseason.

Pot-grown plants, $1.50 per doz., $10.00 per 100.

It Pays to Come to Specialists

While we do not confine ourselves to growing Strawberry plants
exclusively, yet it is with perhaps pardonable pride that we feel
that we are rendering American Home Gardeners real service in
Strawberry plants. Doing one thing well and doing it better
than anybody else, is preferable to splitting energies in many
directions. This was the slogan which the founder of Lovett’s
constantly impressed upon his men. And as the organization
grew, we made it a point to train specialists for the various
departments.

The men in charge of growing our pot-grown Strawberry plants
are true specialists. Instinctively they know the plants that have
the stamina. They know how to start them in pots, when to lift
them and when the plants are ready to give a good account of
themselves in the home garden patch.

LOVETT’S NURSERY :: LITTLE SILVER, N. J.

Everbearing or Fall Bearing Strawberries
Their Advantages and Limitations

As a class, the Fall bearing varieties do not produce berries
averaging so large as the June bearers. (The exceptions to
this are Mastodon and Lovett’s All Season, to which reference
is made under Novelties on pages 7-8). To offset the smaller
size, the Everbearers surely yield berries over a longer season
and, where hill culture is practiced, the berries reach quite
creditable size. Moreover, broadly speaking, we feel that the
quality and especially the aroma of the Everbearers is just a
little above that of the average June berry.

Our list of Everbearers has been cut down ‘‘to the bone,”
a factor dictated by necessity on the basis of extensive ex-
periments. We see no use in continuing to offer old standards
that are superceded by more meritorious newcomers. On
moist, fertile soil our pot-grown plants of Everbearing va-
rieties frequently yield some fruit a few weeks after they are
planted. Clipping off the runners as fast as they appear (hill
culture) is the ideal way to make the plants yield record crops.
Likewise, if in the Spring, the blossoms are removed until the
last of June, the plants will be of greater vigor, resulting}in
heavier crops in the Fall when, after all, the fruit is wanted
most. Where they are permitted to fruit during June, the
gardener will, of necessity, have to be satisfied with a lesser
yield during the Fall.

Pot-grown plants, $1.25 per doz., $8.00 per 100, except
as noted.

It is always a pleasure to get letters such as this:

Saranac Lake, N. Y., Aug. 31, 1925.

Again I wish to praise your wonderful plants; they are the finest I
have ever seen. ;

The Early Jersey Giants are truly giant plants. Thanking you for
your prompt service. Epwarp W. Capy, Jr.

LOVETT’S NURSERY

LITTLE SILVER, N. J.

Fall Bearing
Strawberries—continued

| Champion
Everbearing

In Michigan, the original
home of this remarkable variety,
it outclasses other everbearing
varieties to such an extent%ithat p
it really promises to crowd them Progressive
all into oblivion, excepting, of
course Mastodon and Lovett’s All Season. It produces “‘fine,
dark-red, delicious Strawberries from July until frost’? and is
so very productive that 256 berries have ’been found on one
plant. It is hardy, a good plant maker and free in pollen, so does
not need the association of another variety in order to produce
its large crops.

Pot-grown plants, $1.50 per doz., $10.00 per 100.

PROGRESSIVE. This variety has a widespread popularity.
Each year it produces two large crops. The June yield, coming
with the second early sorts, is so heavy, it is a profitable variety
at this season, and in the Autumn it yields freely until freezing
weather.

The plants are of vigorous habit and very attractive with their
large, clean leaves. The berries are so smooth and uniformfin
size and shape that one might think them turned from a mold.
‘They are deep crimson, glossy and of good quality, though rather
small duringfsome, seasons.

Pot-grown plants, $1.25 per doz., $8.00 per 100.

Lovett’s for Garden Fruits and Other
Nursery Stock

For nearly half a century this nursery has specialized in growing

a better plant product of such fruits as Strawberries, Raspberries,

Blackberries, Grapevines and other small fruits for the home

garden. We also grow as specialties, Roses, hardy ‘‘old-fashioned

flowers,” shrubs, hedge plants, etc. Grown by specialists, plants

from Lovett’s Nursery combine all characteristics necessary for
guccess on your grounds. 3
Vv

LOVETT’S NURSERY 8 LITTLE SILVER, N. J.

Fall or Everbearing Strawbernics™coneluded

SUPERB. No other Fall bearing variety is so well known
or so largely planted. It yields a good crop both Summer
and Autumn. Pot-grown plants set out in Summer yield a
few berries the first Autumn, and a fine crop the following year.
The berries are nearly round, smooth, dark crimson, glossy,
of sweet, mild flavor, and larger than those of the Progressive.
Plants are vigorous for a Fall bearing variety, with clean,
dark-green leaves. Pot-grown plants, $1.25 per doz.,
$8.00 per 100.

Special EVERBEARING Collection
Offering a Long Bearing Season:

24 CHAMPION EVERBEARING................... $3.00
245PROGRESSIVES see e ee ene oor 2.50
L2IMASTODO Neen 5 Seat esc noe a ee 4.00

cA total value of $9.50 for $8.00

This is the greatest offer of Everbearing sorts ever made.
The above 60 plants, combined with the collection of June
bearing sorts offered on opposite page will give to any home
garden ‘‘the greatest berry patch on earth!”

We Strive to Please!

It is always a satisfaction to have customers express un-
qualified approval of our plants and methods. If in the past,
Lovett’s service has been satisfactory, please tell your friends
and come again. On the other hand, if any service that we
have ever rendered has not been up to standards to which
you are accustomed, Please let us know, for we fully realize
that no business endures which does not make friends and
satisfied customers.

Boothbay Harbor, Maine, Sept. 30, 1925.
The pot-grown Strawberry plants arrived in splendid condition last
Saturday and were at once set out. They never turned a leaf and today
the new leaves actually seem to have made some growth. I thank you
also for your generous filling of the order.

Miss J. M. C. Noste.
14

———— =

LOVETT’S NURSERY si LITTLE SILVER, N. J.

Lovett’s “Well Balanced”
Home Garden Collection

It is not easy, especially for the newcomer to the ranks, to
select from among scores of varieties such as would serve
best. Even the most accurate descriptions cannot always
convey reasons why one sort is better than another for specific
purposes. And because we have been in ‘‘the same boat’’
in other less familiar lines, we have always made it a point to
offer a selection such as we would pick (and do pick) for
ourselves.

Detailed descriptions of the varieties that make up our
“well balanced”’ selection this year will be found elsewhere in
this book. But, considering them collectively, we are frank
to confess that it would be difficult, even for us, to pick from
among the scores we offer, another quintet of thoroughbreds
like these. They should ‘“‘make good” anywhere, for anybody.
The total of 100 plants for $7.50 brings you the greatest value
ever offered in pot-grown Strawberry plants.

Here is What You’ll Get:

20 PREMIER—among the best early kinds.

20 WM. BELT—a dandy variety, following Premier.
20 JOE—There is no greater midseason variety.

20 GANDY~—still a great late fruiting sort.

20 CHAMPION EVERBEARING—the variety that
will ‘‘carry on’’ till snow flies.

100 sturdy, pot-grown plants all told, for $7.50 by express

What Others Say:

Bronxville, N. Y., Oct. 1, 1925.

The pot-grown Strawberries I got from you in August are doing
wonderfully, and I am ordering 36 more plants.
Mrs. Birancue Twyrorp, 315 Pondfield Road.

Chicago, Ill., Oct. 3, 1925.

Many thanks for the package of Early Jersey Giants. They are now
all planted and look first class,
Raymonp H. Hornsrook, Box 43.

LOVETT’S NURSERY

ee
oe

LITTLE SILVER, N. J.

General List of
June Bearing

Strawberries

| Pot-grown plants, $1.00
sper doz., $7.00 per 100,
except as noted. On
lots of 500 plants or
more, of any one va-
riety, we will grant a
special discount of 10%.

BARRYMORE. A su-
perb variety as illustrated
below. The bluntly coni-
cal berries are of large size,
beautiful to look upon,
firm and meaty, and are
of surpassing quality—rich
and sugary. The color is rich dark crimson (which it holds
unchanged after picked), with glossy surface; the flesh is
deep red. Midseason to late.

BRANDYWINE. The plants produce vast quantities of
uniformly large, bright crimson berries that are not only
firm enough for shipment but of good quality as well. Rather
exacting, however, in that it demands deep, rich soil, well
manured, in order to give best results. Midseason.

BUN SPECIAL

Here is a good, all-around berry for a great variety of
soils and purposes. Equally useful for canning, marketing,
or as a table fruit, it is rapidly superceding some of the old
standards. A heavy yielder of large berries combining firm
flesh with fine flavor. We are sure of the satisfactory per-
formance record of this valuable newcomer.

$1.25 per doz., $8.00 per 100.

BUSHEL BASKET. One of the very finest varieties intro-

duced in many years, awarded the Barry Gold Medal. Even
; ce ~~ so, we did not expect it
to be so remarkably fine
-as it did prove. It is an
immense plant, fruiting
in midseason, and the
fruit, though unusually
. large, is freely produced
AN)\ and of high quality.
i¢*\ $1.25 per doz., $8.00 per

a)

‘Brandywine

West Newbury, Mass.
Oct. 14, 1925

My order No. 35858 came
to me in splendid condition.
Have already shown some
green sprouts since planted.
Thank you.

Mrs. G. S. GoopricH.

PY Ye

Barrymore

16

LOVETT’S NURSERY Be LITTLE SILVER, N. J.

June Bearing Strawberries—continued

All prices refer to sturdy pot-grown plants.

CALIFORNIA. Out of 30,000 hybrids the originator chose
84 as being worth while for use in conducting further experi-
ments. He finally fixed the characteristics of seven of these
84 in a sufficient degree to consider them unique. The
choicest of these he named California, in honor of his state.
California is a heavy producer of large berries of the finest
flavor and aroma. ‘The plants are very hardy, free from all
diseases, altogether a distinctly worth while acquisition.
$1.25 per doz., $8.00 per 100.

CHESAPEAKE

A splendid variety, but to be at its best it should be grown
on rich, loamy soil and given high culture. The berries are
uniform and beautiful, with smooth, even surface and promi-
nent seeds. The color is bright, lively crimson and the pre-
vailing form is heart-shaped. Flesh firm, quality very good.
Plants vigorous and healthy with large foliage. They mul-
tiply sparingly. Midseason until quite late. If one has rich
soil and will cultivate it freely, it is an excellent kind. $1.25
per doz., $8.00 per 100.

CHARLES I. Extra early, being one of the very first
varieties to mature its fruit. A big cropper of evenly shaped,
well-colored berries. Because of its extra heavy root system,
will withstand drought better than almost any other variety.
$1.25 per doz., $8.00 per 100.

COLLINS. A long season berry that is at its best when
most midsummer varieties stop bearing and before the late
varieties reach the height of their bearing season. Fine for
the man.who desires a constant supply of high-class berries.
Equally useful as a shipper. $1.25 per doz., $8.00 per 100.

Governing Ideals

This nursery deals in the best to be planted in fruits and
flowers. A constant weeding out process maintains varieties
we offer at the highest standards. Only p ants holding promise
of fair returns are offered, because we know that crops of
plentiful quality will win us loyal cus-
tomers and constant friends.

Mineola, L. I., N. Y., Aug. 11, 1925.
I am in receipt of the
three dozen Strawberry f
plants which reached me
in good condition, and
for which I thank you
most sincerely.
EvizapetH MEHL.

Wetunka, Okla., |

Oct. 26, 1925. %

I received plants or-

dered of you; they were
in splendid condition.

I thank you for same.

Mrs. E. D. Hatt.

Shady Side, Md.,
Nov. 7, 1925.

Everything came in
good condition and
everything checked out
right.
Weems & Tuomas. Chesapeake

17

LOVETT’S NURSERY 8 LITTLE SILVER, N. J.

June Bearing Straw-
berries—continued
Pot-grown plants,
$1.00 per doz., $7.00

per 100, except as
noted.

EATON. Of remark-§
able size, excellent in
color, of superior flavor, @&
and possesses every
characteristic to make
it one of the really
worth while Strawberries
introduced to date. It
yields large berries in
greatest profusion and Eaton
their dark red color easily makes them one of the most
desirable for canning. $1.25 per doz., $8.00 per 100,

GANDY

Almost every berry grower knows this old and trusted
friend. It was introduced by us 34 years ago and has been
largely grown ever since. The texture is of the firmest and
the color a bright flame. After picking, this bright color re-
mains until decay. Although the berries are large to very
large, the flavor is rather acid and not of the highest quality.
After a third of a century of service it is still one of the
finest late sorts in cultivation. (Illustrated on page 22.)

GLEN MARY. Still retains its popularity, especially
throughout the Middle and New England States, where it does
best. Because of its superb quality and tremendous pro-
ductivity, it is, without doubt, one of the most satisfactory
varieties to grow, especially in the home garden. Should be
planted near some good pollenizer such as Joe.

HOWARD NO. 17. A good second early, bearing good-
sized berries over a long season; an intensely strong grower,
with large, beautifully colored berries of uniformly high quality.

HUNDRED DOLLAR. A very valuable midseason vari-
ety. The plant is a strong, vigorous grower and among the
most prolific. The berries, which are hardly firm enough for
distant shipment, average very large indeed; the color is
bright scarlet and the quality mild, sweet and luscious.
There are indeed few varieties more valuable for nearby,mar-
kets or for the home garden.

You Should Know the
Great Van Fleet Hybrid
Strawberries about which
Rev. Merritt Miter, Essex
Co.. N.Y., wrote as follows:

“T tried out the Early
Jersey Giant and the Ed-
mund Wilson a few years
ago. They are fine berries.
I want to put out a bed in
August and want to put out
potted plants. The Early
Jersey Giant is a fine early
berry, the earliest in this sec-
tion where I grew them (Dun-
dee, N. Y.) and the largest
early berry I have ever seen.
The Edmund Wilson is a fine,
rich-flavored berry.”

Van Fleet Hybrids are
described and __illus-
trated on pages 9-11.

18

LOVETT’S NURSERY 88 LITTLE SILVER, N. J.

June Bearing Strawberries— continued

Pot-grown plants, $1.00
per doz., $7.00 per 100,
except as noted.

JOE

A most valuable sort
ripening just after the
Chesapeake, equals it in
size, firmness and yield,
surpasses it in color and
flavor but it succeeds
under all soil conditions;
hence is more valuable.
It is a midseason to late
variety and very pro-
ductive, of very large,
beautiful berries (see il-
lustration at the left),
with large, bright green

Joe calyx, and is one of the
best in flavor. Well
nigh ideal both for the home garden and market.

JUDITH. The plants come into bearing very early and
continue through a long season. The large, well-flavored fruit
maintains its size uniformly throughout the season. The deep
red berries are large, pointed in shape, and of a deep red color
throughout, to the core. They are firm and full of juice—a
combination that makes this variety ideal for both home_and
market garden purposes. $1.25 per doz., $8.00 per 100.

LUPTON. We consider this one of the best sorts, if not the
very best late season variety; furthermore, it is one of the most
productive, bearing fruits of immense size. Lupton is a very
heavy yielder. Berries are large (see natural-size fruit shown
| below), bluntly conical, bright flame-colored, glossy, and retain
their color after being picked; has a large, double, dark-green
calyx or ‘‘burr,” hence is very showy; it is also very firm.

We ARE Specialists, But—

While this catalog is devoted to Strawberry plants exclu-
sively, we grow an extensive collection of other fruits for the
home garden, besides many flowering plants, shrubs, trees, ev-
ergreens, etc. If
in need of orna-
mentals for your
garden, please ask
for our catalog
No. 117. We do
try to render serv-
ice pleasing to all,
and it is no small
measure of reward
to receive letters
like this: ¥

shrubbery by parcel
post has been receiv-
ed and is O.K. With
this shipment and
the previous one by
express [ am very
well pleased both
as to quality and
prompt attention to
my orders.”

T. W. Keire, ce eee CH
Bethlehem, Pa. One of the Best—Lupton
19

LOVETT’S NURSERY 68 LITTLE SILVER, N. J.

June-bearing Strawberries
—continued

Uniform price, pot-
grown plants, $1.00
per doz., $7.00 per
100, except as noted
otherwise.

MARSHALL

ithis® sis) ‘ay real
“quality” berry, and
those who have made
its acquaintancé will
be satisfied with no
other. Like many of

Marshall:

our best sorts, ¥ it
should be grown on
good loamy, fertile
soil to produce best
results. It is a very
attractive, large berry
(see illustration), of
rich quality, and
meaty texture, ripen-
ing in midseason.
One of the best va-
rieties for forcing
under glassin Winter. McKinley

_ McKINLEY. The high quality of its fruit raised this va-
riety to an unrivaled position for the home garden, before the
appearance of the Van Fleet hybrids. It is pre-eminently a
variety for the home garden, being too tender in texture to
endure shipment. The berries are large, handsome and freely
produced on strong-growing plants. Ripens in midseason.

NEW YORK. Another ‘‘quality” berry ripening in mid-
season. It is in many respects very much like Marshall, but
appears to give better results under less exacting soil condi-
tions than does that popular old sort.

NICK OHMER. This splendid old variety, because of its
vigor of growth and high quality, is still in great demand; we
regard it as among the very best of the midseason to late sorts.
Produces extra large fruit of superlative quality. Good for
forcing under glass in Winter.

We compliment Mr. McClung and the robins!

Otiver W. McC une, Brockton. Mass., recently sent us the clipping
as follows:

Brockton, June 23—An exceptionally large strawberry, as large as a
child’s fist, was grown by Oliver W. McClung in his strawberry bed on
Herman St., Montello. The berry, an Edmund Wilson, weighed four
ounces when picked. Mr. McClung has several varieties and says that
the robins, which he says have delicate palates, will eat none except the
Wilson. :

EDMUND WILSON—one of the famous Van Fleet
Hybrids—is offered on page 11.

20

LOVETT’S NURSERY ts LITTLE SILVER, N. J.

Here is a Real Hobbyist’s Own Story of a
Performance Record of Lovett
Strawberry Plants:

Kennetu Homes, Pittsburgh, Pa., says the following:

“About my Strawberries, a review of your records would show that
I purchased last Fall 72 plants from you. I planted these in rows and
kept the runners in the rows by transplanting them after they rooted.
These 72 plants, therefore, finished their first year in seven rows, solidly
matted to a length of 18 feet to the row, and [ will start next year with
probably 300 selected plants, as I kept only runners from good fruiting
plants and only strong runners.

“While I was increasing my bed, it was fruiting all the time. I had a
fair crop in June, a big crop in July, a fair crop in August, and my best
crop in September. I will have Strawberries in plenty all season from
June till November unless we have a real heavy freeze before that date.
We had a large Strawberry shortcake for seven people on November 12th
this year, after which I covered the plants for a well-earned rest.”

Pot-grown plants, $1.00 per doz., $7.00 per 100,
except as noted.

PEARL. Ripens almost
two weeks after the other
late varieties have fin-
ished bearing, and is con-
sequently very valuable.
Belongs to the giant class
(see illustration alongside)
Immense in plant, im-
mense in size of fruit,
immense in every way.
$1.50 per doz., $10.00 per
- 100.

PREMIER

One of the very best of
the extra early varieties;
'n fact, we consider it ex-
celled by no early variety
except our own Early
Jersey Giant. It succeeds,
on almost all sorts of well-
drained soils and through-
out a large section of the
country. Produces in vast

quantities berries of good size,
attractive appearance and
excellent quality (illustrated
alongside).

ROYAL - SOVEREIGN.
“Tn a class by itself’’ for forc-
ing under glass in the Winter
time. It isan English variety
and of wonderfully high qual-
ity both under glass and when |
grown out of doors. Ripens
from early to midseason. The
true variety is indeed scarce.
$2.00 per doz., $12.00 per 100.

Montague, Mass.
Nov. 6, 1925.

Stock arrived all O. K. Nov.
4th. Many thanks for same, also
for catalog received.

Mrs. Mary A. Nicuots,

Box 127. Premier

21

LOVETT’S NURSERY

LITTLE SILVER, N. J.

June Bearing Strawberries—continued

Pot-grown plants, $1.00 per doz., $7.00 per 100, except
as noted.

SENATOR DUNLAP. For those who desire a heavy crop
of fruit, but do not care much about the size of the individual
berries, this is the variety to plant. It does well on any soil
except that which is so low and damp as to be really sour.
Of good quality for a firm berry and the berries uniform in
color and shape. Largely planted for market and found very

rofitable. It is a second early to midseason variety.

SHARPLESS. A variety that fruits rather late in the
season and a good old sort that still ‘holds its own” with the
best of them. It isa good, healthy grower and produces hand-
some large berries of fine quality. One of the best*varieties
for forcing under glass. i

STEVENS LATE CHAMPION. Here is another descend-
ant of the Gandy. Like its parent, it ripens late and is similar
to it in many respects. However, the berries are not so
uniform in size and shape and not nearly so handsome as the
Gandy. Excellent for canning, since it will hold its shape and
retain its flavor. It isa most “prolific late sort.

Learn to Look to Lovett’s for Every
Good Plant, Shrub or Tree
Fruits or Flowers—

for Your Garden

Lest this catalog, de-
voted to Strawberries ex-
clusively, causes you to
get the wrong impression
of this nursery, permit us
to state that our general
line of nursery stock em-
braces everything from
Asparagus roots and all
worth while small fruits,
to hardy ornamentals of
all kinds, including many

' Success

rare, broadleaved and
cone - bearing ever-
greens.

Among our leading
specialties we class
Grapevines, Rasp-
berries and Black-
= berries, among fruits,
and Roses and Hardy
Perennials among
flowers. No matter
.\ what you order from
» this nursery, you will
get a plant product
second to none in the
country, regardless of
price paid. If you do
not have the forty-
eighth annual edition
of the Lovett catalog
No. 117, please write
for it ‘and get ac-
quainted with the
entire plant resources
of this nursery.

LOVETT’S NURSERY Be LITTLE

SILVER, N. J.

June Bearing Straw-
berries— concluded
SUCCESS. All things

considered, this is one of
the best early varieties,
both for the home gar- f
den and nearby market. —&
Berries slightly oblong, §
with blunt end, bright
scarlet or flame color,
quite large and uniform
in size, color and shape.
Plants are vigorous.
WM. BELT. Of all
the Strawberries grown
in the United States,
this variety doubtless Wm. Belt
excels in popularity. The plant is vigorous, though not a |
rampant grower, succeeds upon almost all soils, invariably ‘
yields heavily and the berries are always of large size and
highest quality. It begins to ripen quite early and continues
during a long season. (See illustration above).
Pot-grown plants, $1.00 per doz., $7.00 per 100,
except as noted.

It Is Not too Late to Start that Old-Fashioned |
| Flower Garden

Just as soon as the early Spring flowers are through bloom- |
ing, they enter upon a period of rest prior to starting new |
root action. It is during this rest period that they are safely |
transplanted, which would enable them to start root action |
for next year’s flower crop in your own garden. |

We grow hardy perennials by the thousands, in hundreds of |
varieties. Since this will make selection very difficult for those
not familiar with the different flowers, we offer

LOVETT’S SUNSHINE COLLECTION

Contains 51 sturdy plants—3 each of 17 distinctly beautiful
flowers blooming over a long season for $5.00.

For full information about this collection, kindly refer to
page 38 of our catalog No. 117. If you do not have it, a copy
will gladly be mailed upon request.

a

This is the type
of ‘‘Pot-grown’”’
Strawberry Plant
that will catch
up with the
season, to bear
bountiful crops
next June.

Your | —
Garden
and
The Element
of Time
How to ee

the Flight of Time (i=
with the Help of Plants Sui

Bearing Bumper Crops GSS
Catalog No. 118 cif
7 of

ae ae a