Shopping Can Be Fun: A New Concept in Merchandising - Kelley (George H.) How the Hillsdale Shopping Center in San Mateo, California increased traffic with a sophisticated program of advertising and promotion. Excellent footage of stores and shoppers in an upscale suburb. Some footage from this film was used in IN THE SUBURBS. Producer and Photographer: George H. Kelley. Kodachrome. Keywords:Consumerism; Shopping centers; San Francisco Bay Area: San Mateo County Downloads: 8,086 Average rating:(7 reviews)