Internet Archive Search: subject:"brand image"

Search Results

Results: 1 through 33 of 33 (0.005 secs)
You searched for: subject:"brand image"

	Smooth Character (Joe Camel) Advertising with Joe Camel. Keywords: tobacco; cigarette; advertising; brand image Downloads: 400 Average rating: (0 review)
	Old Gold Dancing Packs Compilation of television commercials for Danville, Newport, and Old Gold cigarettes. Keywords: tobacco; cigarette; advertising; filter; male; brand image Downloads: 317 Average rating: (0 review)
	Marlboro Challenge Coverage of the Marlboro Challenge invitational race. Keywords: tobacco; cigarette; advertising; marketing; sports sponsorship; television; brand image Downloads: 69 Average rating: (0 review)
	Loews Video Highlights of the Loews Corporation history, including Lorillard stock acquisition. Keywords: tobacco; cigarette; tobacco industry; brand image; profit; business activity Downloads: 34 Average rating: (0 review)
	Philip Morris Section Meeting Video about Philip Morris retail programs with presentations by territory sales managers. Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image Downloads: 55 Average rating: (0 review)
	Cigarreria Morazan, El Salvador: Casino Advertising Campaign Video produced by Cigarreria Morazan, a subsidiary of B.A.T. and one of the two companies controlling El Salvador's tobacco production. Cigarreria Morazan created an advertising campaign for its brand Casino that included short programs "Casino Disco hits" on the radio and video clips on TV. Every 4 months a new song was introduced promoting Casino cigarettes. Keywords: tobacco; cigarette; brand image; smoker behavior; marketing; advertising; sales; promotional campaign; radio; television; business activity Downloads: 31
	Style Sales Video Presentation [Parts 1-2] Edited video made for Lorillard's sales force reviewing sales in 1991 and announcing goals for 1992. Dick Orcutt introduces Andrew Tisch who congratulates the sales force on a successful 1991 and announces the company's sales objectives for 1992, including: an increase in the domestic unit volume of sales for Newport, Kent, True and Old Gold; continued growth of Newport through consistency of its marketing campaign; maintenance of existing brands business; an expansion of Lorillard's influence i... Keywords: tobacco; cigarette; tobacco sales; marketing; brand image; marketing; marketing strategy; promotions; demographics; female; cigarette brands Downloads: 204
	Joe Camel Ad: Anti-tobacco Industry Rhetoric Commercial sponsored by the Coalition for a tobacco free Arizona criticizing the use of Joe Camel character in advertising cigarettes. Keywords: tobacco; cigarette; anti-smoking advocacy; children; youth; advertising; marketing; brand image Downloads: 59 Average rating: (0 review)
	The POS Zone Retail Visibility Program Video to train sales force about point of sale marketing. Keywords: tobacco; cigarette; marketing strategy; sales; brand image; retail outlet; advertising; promotions Downloads: 119 Average rating: (0 review)
	Philip Morris Inventory Control Philip Morris presentation using "Star Trek" theme on how to maximize profit through proper cigarette inventory management. Keywords: tobacco; cigarette; retail outlet; sales; marketing; business activity; brand image; product placement Downloads: 101 Average rating: (0 review)
	R.J. Reynolds Tobacco Company Consumer Mission Video to train sales force about point of sale marketing and implementation of "Consumer Mission: We Work for Smokers" program. Keywords: tobacco; cigarette; marketing strategy; sales; brand image; retail outlet; advertising; promotions; tobacco industry employee Downloads: 102 Average rating: (0 review)
	"Stock For Profit," Supermarket Version # 2 Presentation produced by Philip Morris on how to maximize profit through proper cigarette inventory management. Keywords: tobacco; cigarette; retail outlet; sales; marketing; business activity; brand image; product placement Downloads: 55 Average rating: (0 review)
	Camel videos “Smooth moves” and “75th Birthday.” Video for night club owners about Camel promotions. Second part is about Camel 75th Anniversary marketing campaign. Keywords: tobacco; cigarette; advertising; marketing; bar; public place; brand image; hospitality industry; promotional campaign; social influence Downloads: 154 Average rating: (0 review)
	The Marlboro Story Video about the history of the Marlboro brand, focusing on its marketing and advertising, includes an interview with Leo Burnett who created an early advertising campaign. Also includes commercials for Benson and Hedges and Silk Cut cigarettes at the end. Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity Downloads: 21
	Camel Smooth Moves Tape of live "Camel Smooth Moves" tour. Keywords: tobacco; cigarette; advertising; brand image; marketing; promotional campaign; public place; promotional merchandise Downloads: 205 Average rating: (0 review)
	'Parliament Lights Up Chicago' Show, Tape 1, Morning Section Presentation about new promotional campaign for Parliament cigarettes in Chicago. Part 1. Keywords: tobacco; cigarette; advertising; marketing; brand image; sales; international trade; filter; low yield cigarette; promotions; business activity Downloads: 151 Average rating: (0 review)
	Philip Morris Sales Force Recapturing lost sales and profit opportunities in supermarkets. Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image Downloads: 144 Average rating: (0 review)
	Camel general market pre-sell (version A) Video about Camel Club Network promotions (Camel recording studio and DJ dance party). Keywords: tobacco; cigarette; marketing; event sponsorship; promotions; promotional merchandise; brand image; advertising; bar; public place; hospitality industry Downloads: 92 Average rating: (0 review)
	Player's Gold Leaf User Meeting Presentation for Player's Gold Leaf user meeting attendees by Jimmi Rembiszweski on brand management and standardization of packaging and copy message. Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity; tobacco industry employee Downloads: 4
	Cigarette Merchandising Dynamics Presentation produced by Philip Morris on how to merchandise cigarettes effectively and profitably. Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image Downloads: 69 Average rating: (0 review)
	R.J. Reynolds presentation at the Consumer Analyst Group of New York conference Presentation by Andrew Schindler at the Consumer Analyst Group of New York (CAGNY) conference. Keywords: tobacco; cigarette; business activity; marketing; brand image; age group; tobacco industry; tobacco industry employee; tobacco sales Downloads: 45 Average rating: (0 review)
	BAT presentation: 555, Benson & Hedges, and Player's Gold Leaf Presentations by BAT marketing mangers for 555 State Express (Susan Osborne), Benson & Hedges (D. Fell), and John Playerâs Gold Leaf (J. Lim) brands about recent sales, promotional campaigns, and global growth. Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity; international trade Downloads: 8
	Management Conference: Opening, Industry Overview, Sales, Marketing, Harley Davidson, Style Opening, Industry Overview(part a) includes: animated graphic presentation on maximizing operating effectiveness, Alexander Spears discussion of NTQ process, technology, training, research and development, and a presentation about the state of the tobacco industry and Lorillard's position in it. Sales, Marketing, Harley Davidson, Style(part b) includes: analysis of sales and marketing of two new products including brand image, demographics, female smokers and sales to the military. Keywords: tobacco; cigarette; business activity; tobacco industry; sales; marketing; marketing strategy; brand image Downloads: 554 Average rating: (0 review)
	BATMark: Paul Viner Presentation by Paul Viner about BATMark corporate objectives, mission, and organizational structure. Since its creation in 1995 BATMark was managing BAT's trademark assets. Keywords: tobacco; cigarette; advertising; marketing; brand image; business activity; tobacco industry employee; legal activity Downloads: 8
	Image by Design Video produced by Philip Morris about the importance of brand image based on a study of convenience store chains (Coastal Mart, Kwik Mart, and Delta Express). Keywords: tobacco; cigarette; retail outlet; sales; marketing; promotions; media campaign; marketing research; business activity; brand image; product placement Downloads: 103 Average rating: (0 review)
	Promotional marketing “Camel Club Network.” Video about Camel Club Network promotions (Smooth Moves show, Camel video stage, and Smooth Character contest). Keywords: tobacco; cigarette; marketing; event sponsorship; promotions; promotional merchandise; brand image; advertising; bar; public place; hospitality industry; advertising Downloads: 162 Average rating: (0 review)
	Marlboro adventure team manufacturing center presentation, part II Presentations by Philip Morris executives to the company’s sales force about Marlboro Adventure Team promotions. Keywords: tobacco; cigarette; business activity; industry strategy; marketing strategy; media campaign; promotional campaign; promotional merchandise; brand image; sales; tobacco industry employee Downloads: 181 Average rating: (0 review)
	PMI Issues Video about smoking related issues and Philip Morris position, including consumers’ right to smoke, tobacco control, secondhand smoke, advertising, and international trade. Keywords: tobacco; cigarette; tobacco related health concerns; public policy; secondhand smoke; lung cancer; work place; restaurant; marketing; advertising; youth; children; brand image; international trade; export; excise tax; tobacco sales Downloads: 41 Average rating: (0 review)
	Report about "Death in the West" An investigative report about the documentary "Death in the West" that was produced for British television and later suppressed by Philip Morris. Keywords: tobacco; cigarette; television; adverse effects; anti-smoking advocacy; brand image; carcinogen; emphysema; lung cancer; industry response; legal activity; male; movie Downloads: 78 Average rating: (0 review)
	Tobacco Issues, Cleveland, Ohio Computerized results of opinion polls on tobacco issues in Cleveland, Ohio. Keywords: tobacco; cigarette; advertising; addiction; adverse effects; advocacy group; airplane; anti-smoking advocacy; brand image; cancer; children; youth; marketing; individual behavior; public policy; opinion poll Downloads: 64 Average rating: (0 review)
	Philip Morris Consumer Promotions Video made by Philip Morris Consumer Promotions group about 1988-1989 brand consumer promotions retail programs that were developed for PM USA brands. Keywords: tobacco; cigarette; brand image; marketing strategy; retail outlet; marketing research; smoker behavior; tobacco sales; advertising; menthol cigarette; public space; demographics; sports sponsorship; mass media; promotional merchandise; promotional campaign; product placement; movie; young adult smoker; youth Downloads: 151 Average rating: (0 review)
	Marlboro Promotions Video made by Philip Morris consumer promotions group about Marlboro promotional campaign and strategy. Keywords: tobacco; cigarette; brand image; marketing; tobacco industry; business activity; male; female; demographics; media campaign; event sponsorship; promotions; promotional campaign; promotional merchandise; smoker behavior; menthol cigarette; advertising; marketing strategy; young adult smoker Downloads: 609 Average rating: (0 review)
	Philip Morris Litigation Video Video prepared by Philip Morris for employees around the world with updates about the litigation PM was facing. Includes presentations by Chuck Wall and Steve Parrish. Keywords: tobacco; cigarette; addiction; brand image; business activity; cigarette additive; class action suit; court decision; economic cost; secondhand smoke; federal legislation; government; adverse effects; health care activity; lawsuit; tobacco industry; international lawsuit; legal activity; lung cancer; mass media; Medicaid lawsuit; plaintiff lawyer; product liability; television; tobacco industry employee; tobacco industry law firm; warning label Downloads: 56 Average rating: (0 review)