![[audio]](/images/mediatype_audio.gif) | Bowman and Lamb
Les Bowman, Jr. records two versions of voice over for unidentified media on the topic of change and how Philip Morris has managed it since 1960.
Keywords: tobacco; cigarette; business activity
Downloads: 48
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![[movies]](/images/mediatype_movies.gif) | A Discussion with William I. Campbell on PM USA's New Pricing Strategy - PM Employee Version
Ellen Merlo interviews William Campbell about Philip Morris' decision not to increase the price of Marlboro and other premium brands and to offer a variety of price promotions. Campbell attributes the decision to the effect of discount brand pricing in a recessionary economy on the sales of premium brands. (Tape has variable sound quality.)
Keywords: tobacco; cigarette; sales; business activity; promotions
Downloads: 149
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| Bill Murray and Geoff Bible Meeting with Employees
Bill Murray and Geoffrey Bible meet with employees upon the occasion of Kraft General Food CEO Michael Miles resignation. Murray and Bible discuss their vision for Philip Morris and emphasize their confidence in the company's continued growth despite challenges faced by its tobacco division in the United States.
Keywords: tobacco; cigarette; business activity; international trade; tobacco industry; industry structure
Downloads: 205
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| Greensboro Plant Opening
Dr. Alexander Spears welcomes invitees to a luncheon celebrating the opening of a new cigarette manufacturing plant in Greensboro, North Carolina. After the invocation, remarks are made by North Carolina's governor, Greensboro's mayor, the president of the Loews Corporation, and Lorillard's president. Tape is interrupted in the middle of Curtis Judge's speech.
Keywords: tobacco; cigarette; tobacco industry; business activity; tobacco industry employee; production
Downloads: 61
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| MSA Training Module
Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth
Downloads: 108
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| Territory Sales Manager’s On the Move
Recruitment video about a career as a Territory Sales Manager (TSM) with Philip Morris.
Keywords: tobacco; cigarette; educational organization; tobacco industry employee; sales; business activity
Downloads: 322
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| Loews Video
Highlights of the Loews Corporation history, including Lorillard stock acquisition.
Keywords: tobacco; cigarette; tobacco industry; brand image; profit; business activity
Downloads: 33
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| BAT in Germany
Film about BAT operations in Germany (in German).
Keywords: tobacco; cigarette; sales; business activity; international trade; export
Downloads: 1 |
| A Discussion with Bill Campbell on Philip Morris USA Pricing Strategies PM Employee Version
Ellen Merlo talks with Bill Campbell about Philip Morris' decision to reduce the price of Marlboro cigarettes and to not increase the prices of the company's other premium brands.
Keywords: tobacco; cigarette; cigarette brands; sales; business activity; profit
Downloads: 236
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| Annual Stockholders' Meeting, 1998 Opening Video 3X Repeater Reel [Parts 1-2]
Promotional video made for the 1998 annual stockholders' meeting featuring Philip Morris products; most images taken from commercials. Video is repeated three times. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; business activity; advertising; promotions; food; alcoholic beverage
Downloads: 158 |
| MSA Training Module
Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth
Downloads: 134
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| Marketing Overview - George Telford; Industry Overview - Susan Smith [Parts 1-2]
Presentation by George Telford and Susan Smith, from Lorillard's New York office at a meeting in Greensboro, NC. Telford reviews the challenges faced by Lorillard in 1992 and summarizes the 1993 marketing plan which included the following elements: continue Newport's growth, defend the Kent and True brands, remain competitive in the price value market segment, develop and introduce line extensions for existing brands, and evaluate the potential of Harley Davidson...
Keywords: tobacco; cigarette; business activity; cigarette brands; marketing; sales; promotions
Downloads: 165 |
| Bill Murray and Geoff Bible Meeting with Employees
Bill Murray and Geoffrey Bible meet with employees upon the occasion of Kraft General Food CEO Michael Miles resignation. Murray and Bible discuss their vision for Philip Morris and emphasize their confidence in the company's continued growth despite challenges faced by its tobacco division in the United States.
Keywords: tobacco; cigarette; business activity; international trade; tobacco industry; industry structure
Downloads: 121
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| BAT: Records management
Video about the BAT Records Management program. Employees are advised to reduce the amount of documents they produce and find more effective ways to share information.
Keywords: tobacco; cigarette; tobacco industry employee; business activity; document destruction; profit
Downloads: 2 |
| The creative work: Benson & Hedges campaign
Compilation of radio and television commercials, branding clips, and product advertising for Benson & Hedges "Turn to Gold" campaign in Papua New Guinea, includes footage of "Golden Tones" promotional concert.
Keywords: tobacco; cigarette; advertising; marketing; television; international trade; business activity
Downloads: 8 |
| National Sales Meeting: Day 2, Reel 4; Day 3, Reels 1, 2 [Parts 1-4] (1989)
Two sessions from Philip Morris' 1989 National Sales Meeting in Hawaii. Concludes interview by Deborah Norville of Rich Medwar and Joe Champ [see Bates # 2058057008 for beginning]. Larry Zinsky introduces Larry Wilson, author of the One Minute Salesperson, who gives a motivational speech about sales. Meeting opens with a "Store Wars" video, song and dance routine and skit. Madelyn Hochstein of DYG, a market and social research organization, presents a historical view of consumer values and super...
Keywords: tobacco; cigarette; sales; marketing; business activity; marketing research
Downloads: 125 |
| Of People and Numbers
Video produced by Philip Morris for European audience cautions against relying only on statistical data when making a decision.
Keywords: tobacco; cigarette; business activity; public relations; media advocacy; laboratory research |
| Park 500
Voice over for a video about Park 500, Philip Morris refined leaf processing facility in Chester, Virginia.
Keywords: tobacco; cigarette; tobacco processing; tobacco industry employee; tobacco leaf; business activity
Downloads: 78
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| Alexander Spears address
Alexander Spears encourages employees to lobby the government against regulation.
Keywords: tobacco; cigarette; business activity; excise tax; government; tobacco industry employee; working class; economic cost
Downloads: 48
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| Annual Stockholders' Meeting, 1989 [Parts 1-3]
Philip Morris' 1989 annual stockholders' meeting includes Board of Directors elections and business reports, with commercials, on each of Philip Morris' divisions. A representative from the United Mine Workers speaks in opposition to Paul Douglas' board candidacy because of his anti-labor stand. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; business activity; profit; product liability; industry strategy; public policy; international trade
Downloads: 71 |
| Philip Morris Companies Inc. Presentation to the Investment Community, Q&A [Parts 1-3] (1995)
Last segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible takes questions from the audience about international tobacco sales, litigation by and against Philip Morris, and other issues. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; international trade; cigarette brands; legal activity; smoker behavior; business activity; court decision; nicotine
Downloads: 191 |
| Annual Stockholders' Meeting, 1982
Interrupted excerpts (some are repeated) from the 1982 Philip Morris annual stockholders' meeting and preceding press conference.
Keywords: tobacco; cigarette; labor union; international trade; alcoholic beverage; profit; sales; business activity; excise tax; food; export
Downloads: 48
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| Fire Safe Cigarettes Congressional Subcommittee Hearing, Part II [Parts 1-2]
Second part of testimony about HR293 and HR673, two bills about establishing a fire safety standard for cigarettes, in front of the House Subcommittee on Commerce, Consumer Protection and Competitiveness. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; hearing; Congress; fire; fire safe cigarette; tobacco industry; business activity; economic cost
Downloads: 78 |
| New York Smoking Ban Press Conference
Press conference organized by the New York Tavern and Restaurant Association criticizing the new smoking ban and citing results of Price Waterhouse restaurant survey.
Keywords: tobacco; cigarette; media advocacy; local ordinance; restaurant; business activity; tobacco industry; smoking restriction; smoking section
Downloads: 38
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| BAT in the Developing World: Latin and South America, Kenya, and Sri Lanka
An overview of BAT operations and philanthropic projects in Brazil, Panama, Kenya, Malaysia and Sri Lanka.
Keywords: tobacco; cigarette; international trade; charitable donation; business activity; tobacco farmer; tobacco farming; government agency
Downloads: 32
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| BATUKE Worldwide
Video shows how BATUKE is meeting specific market demands in Taiwan, West Africa, and Middle East.
Keywords: tobacco; cigarette; product development; marketing; advertising; international trade; export; sales; taxation; research activity; business activity
Downloads: 3 |
| Philip Morris Section Meeting
Video about Philip Morris retail programs with presentations by territory sales managers.
Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image
Downloads: 55
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| Annual Stockholders' Meeting, 1990 [Parts 1-4]
Philip Morris' 1990 annual stockholders' meeting includes Board of Directors elections, two shareholder resolutions (youth smoking prevention and divestment of tobacco division), and business reports, with commercials, on each of Philip Morris' divisions. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; business activity; shareholder resolution; youth; advertising; anti-smoking advocacy; profit; international trade
Downloads: 71 |
| Philip Morris Impact
Videos about Philip Morris’ impact on the Richmond (VA) economy and advertising campaign targeting smokers.
Keywords: tobacco; cigarette; excise tax, business activity, sales, advertising, tobacco industry employee
Downloads: 68
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| PM USA News Line 921100 - 921200 Project: 517
November - December 1992 edition of News Line, an in-house news show for Philip Morris employees. Includes segments on the Marlboro Adventure Team, the introduction of Sales Force Automation, a Powerbook based system, and the Retail Masters program.
Keywords: tobacco; cigarette; individual lawsuit; promotions; promotional merchandise; retail outlet; sales; business activity; distribution; marketing
Downloads: 92
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| Philip Morris European Union Region Corporate Video
Promotional video on Philip Morris' European Union Region: Our Story, Brands, People, Values, Responsibility and Future. Starting with Philip Morris' retail tobacco shop in London, PM has a long history in Europe. A division of Philip Morris International that serves 17 Western European countries, it has a 38% market share. Issues covered include production facilities, youth smoking prevention programs, philanthropy to the arts and sciences, and sports sponsorship.
Keywords: tobacco; cigarette; international trade; youth; event sponsorship; marketing; business activity; promotions; corporate responsibility; production
Downloads: 231
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| Janet C. Mangini v. R. J. Reynolds Tobacco Company Et Al.; J. Douglas Weber Deposition; Tape 5 of 5.
Deposition of John Douglas Weber, Director of Marketing Research, in the case of Mangini v. R.J. Reynolds Company. Testimony covers R.J. Reynolds' marketing research methods.
Keywords: tobacco; cigarette; lawsuit; marketing research; demographics; business activity; advertising; tobacco industry; marketing; sales; young adult smoker
Downloads: 143
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| BAT Industries: an international company
Video about the BAT Industries Group analyzes its operations in four main areas: tobacco, retailing, paper, and financial services.
Keywords: tobacco; cigarette; profit; sales; business activity; international trade; export; tobacco manufacturer; tobacco processing; marketing; business organization |
| Focus Group: Decision Making and Shopping Behavior
Smokers and non-smokers work on a group task aimed at examining shopping behavior and the effects of smoking deprivation on decision making. Only audio, no video
Keywords: tobacco; cigarette; female; smoker; non-smoker; sales; retail outlet; business activity; research activity; smoker behavior |
| Media Training Program
This video was produced for BAT employees to train them how to conduct successful interviews on the topic of ETS.
Keywords: tobacco; cigarette; business activity; tobacco industry employee; public relations; media advocacy; mass media
Downloads: 3 |
| Employee survey response: “Our Journey to Success.”
Video prepared by R.J. Reynolds about the results of 1992 employee survey with commentary by Jim Johnston.
Keywords: tobacco; cigarette; tobacco industry; tobacco industry employee; business activity; industry strategy; marketing; children; youth
Downloads: 82
Average rating: (0 review) |
| Philip Morris Inventory Control
Philip Morris presentation using "Star Trek" theme on how to maximize profit through proper cigarette inventory management.
Keywords: tobacco; cigarette; retail outlet; sales; marketing; business activity; brand image; product placement
Downloads: 94
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| "Stock For Profit," Supermarket Version # 2
Presentation produced by Philip Morris on how to maximize profit through proper cigarette inventory management.
Keywords: tobacco; cigarette; retail outlet; sales; marketing; business activity; brand image; product placement
Downloads: 51
Average rating: (0 review) |
| Loews Annual Stockholders' Meeting, 1994
Loews Corporation 1993 annual stockholders' meeting includes Board of Directors elections, shareholder resolutions (cigarette warning labels on all marketing, promotional materials and merchandise), and a brief report on its divisions (CNA, Lorillard, Bulova Technologies, Diamond Offshore Drilling, CBS, and Loews Hotels).
Keywords: tobacco; cigarette; business activity; corporation; profit; anti-smoking advocacy; sales; advertising; marketing; warning label
Downloads: 84
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| Philip Morris Companies Inc. Presentation to the Investment Community, Tape 3
Last segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible takes questions from the audience about international tobacco sales, litigation by and against Philip Morris, and other issues.
Keywords: tobacco; cigarette; sales; international trade; advertising; television; cigarette brands; sports sponsorship; business activity; distribution; profit; regulation
Downloads: 303
Average rating: (0 review) |
| USST Rodeo
1st Annual Copenhagen-Skoal Rodeo Superstars Championship.
Keywords: sports sponsorship; public space; smokeless tobacco; corporate responsibility; health care facility; business activity
Downloads: 40
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| The Marlboro Story
Video about the history of the Marlboro brand, focusing on its marketing and advertising, includes an interview with Leo Burnett who created an early advertising campaign. Also includes commercials for Benson and Hedges and Silk Cut cigarettes at the end.
Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity
Downloads: 6 |
| Cigarreria Morazan, El Salvador: Casino Advertising Campaign
Video produced by Cigarreria Morazan, a subsidiary of B.A.T. and one of the two companies controlling El Salvador's tobacco production. Cigarreria Morazan created an advertising campaign for its brand Casino that included short programs "Casino Disco hits" on the radio and video clips on TV. Every 4 months a new song was introduced promoting Casino cigarettes.
Keywords: tobacco; cigarette; brand image; smoker behavior; marketing; advertising; sales; promotional campaign; radio; television; business activity
Downloads: 21 |
| 'Parliament Lights Up Chicago' Show, Tape 1, Morning Section
Presentation about new promotional campaign for Parliament cigarettes in Chicago. Part 1.
Keywords: tobacco; cigarette; advertising; marketing; brand image; sales; international trade; filter; low yield cigarette; promotions; business activity
Downloads: 148
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| Wills: Australian Tobacco Company
Video about the history and present operations of WD & HO Wills Holdings Limited, an Australian tobacco manufacturer and a subsidiary of British American Tobacco.
Keywords: tobacco; cigarette; business activity; sales; profit; marketing; tobacco manufacturer; tobacco processing; sports sponsorship; international trade
Downloads: 2 |
| Philip Morris Sales Force
Recapturing lost sales and profit opportunities in supermarkets.
Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image
Downloads: 135
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| Annual Stockholders' Meeting Intro Tape - James Earl Jones, Narrator
Promotional video with images of Philip Morris companies products, mainly from commercials, and of sports and other events that the company sponsors, with brief narration by James Earl Jones.
Keywords: tobacco; cigarette; business activity; advertising; promotions; sports sponsorship; food; alcoholic beverage; event sponsorship
Downloads: 204
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| Player's Gold Leaf User Meeting
Presentation for Player's Gold Leaf user meeting attendees by Jimmi Rembiszweski on brand management and standardization of packaging and copy message.
Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity; tobacco industry employee
Downloads: 2 |
| PRP-POS Implementation Outsourcing
Training for spotters to check retailers' displays.
Keywords: tobacco; cigarette; business activity; promotions; retail outlet; advertising; marketing; product placement; sales
Downloads: 78
Average rating: (0 review) |
| Cigarettes in the Soviet Union
Video about cigarette shortage in the Soviet Union and Philip Morris export contract.
Keywords: tobacco; cigarette; international trade; export; business activity; youth; children; tobacco related health concerns; warning labels
Downloads: 533
Average rating: (0 review) |
