![[movies]](/images/mediatype_movies.gif) | Philip Morris Multifilter, Reel Number 1
Compilation of television commercials for Philip Morris Multifilter cigarettes.
Keywords: tobacco; cigarette; television; advertising; filter; cigarette packaging
Downloads: 315
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| Old Winston Commercials
Compilation of animated and live action Winston commercials from 1954 to 1957, including "Winston Tastes Good Like a Cigarette Should."
Keywords: tobacco; cigarette; television; advertising; gender; filter; cigarette packaging
Downloads: 5,419
Average rating:  (2 reviews) |  |
| Alpine 15's cigarettes
Marketing presentation for new Australian Alpine 15's cigarettes.
Keywords: tobacco; cigarette; advertising; female; menthol cigarette; marketing; cigarette packaging
Downloads: 292
Average rating: (0 review) |  |
| Marlboro 1955, 1956 Reel Number 1 [Parts 1 - 4]
Compilation of Marlboro commercials from the beginning of its introduction into the market including the Marlboro Man series, "You get a lot to like in a Marlboro: filter, flavor, flip-top box," and "You can't say 'no' to a Marlboro." Intermittent poor quality sound and picture. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; television; advertising; filter; gender; male; female; cigarette packaging
Downloads: 840 |  |
| Female focus group
Female smokers discuss cigarette and packaging design. Only audio, no video.
Keywords: tobacco; cigarette; cigarette brands; cigarette design; cigarette packaging; female; smoker; marketing |  |
| Camel Cigarette Commercials, Reel # 4
Compilation of Camel cigarette television commercials from the 1960s including "I'd Walk a Mile for a Camel," "They're Not for Everybody," and "Drop Everything." Also sponsorship of McHales Navy, Hawk, American Sportsman, and Bonanza.
Keywords: tobacco; cigarette; television; advertising; cigarette packaging; male; filter; sports sponsorship; working class
Downloads: 5,265
Average rating:  (1 review) |  |
![[audio]](/images/mediatype_audio.gif) | The Marlboro Story
Soundtrack for a promotional video on the history of the Marlboro brand, focusing on its marketing and advertising, including an interview with Leo Burnett who created an early advertising campaign.
Keywords: tobacco; cigarette; cigarette packaging; advertising; sales; television; newspaper; male; filter; sports sponsorship
Downloads: 217
Average rating: (0 review) |
| Philip Morris commercials
Compilation of Philip Morris and Paxton cigarette commercials.
Keywords: tobacco; cigarette; menthol cigarette; filter; advertising; television; cigarette design; cigarette packaging
Downloads: 280
Average rating: (0 review) |  |
| Marlboro 1967, 1968 Reel Number 12 [Parts 1 & 2]
Compilation of Marlboro commercials from the 1960s with the Marlboro Country theme and sponsorship of the Emmy Awards. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; television; advertising; promotional merchandise; cigarette packaging; menthol cigarette; male
Downloads: 1,737 |  |
| Marlboro 1957, 1958 Reel Number 3
Compilation of Marlboro commercials including the Marlboro Man series, soft pack or box, "You get a lot to like in a Marlboro: filter, flavor, flip-top box" and "Where there's a man there's a Marlboro."
Keywords: tobacco; cigarette; television; advertising; filter; gender; male; female; cigarette packaging; tar; nicotine
Downloads: 961
Average rating: (0 review) |  |
| Marlboro 1958, 1959 Reel Number 4
Compilation of Marlboro commercials including the Marlboro Man, Marlboro Woman, soft pack or box, better makin's, "Get the most from life with a Marlboro," "You get a lot to like in a Marlboro," "Where there's a man there's a Marlboro." Also, a Spanish language commercial shown in "Latin America," commercials aired in Great Britain, and sponsorship of Tombstone Territory and Mike Hammer with actor endorsements...
Keywords: tobacco; cigarette; television; advertising; filter; gender; male; female; cigarette packaging; sports sponsorship; international trade
Downloads: 1,227
Average rating:  (1 review) |  |
| Commitment to Excellence
Promotional video about the history of the Marlboro brand, focusing on its marketing and advertising, including an interview with Leo Burnett who created an early advertising campaign.
Keywords: tobacco; cigarette; cigarette packaging; advertising; sales; television; newspaper; male; filter; sports sponsorship
Downloads: 52
Average rating: (0 review) |  |
| A Plant For Tomorrow
Film about the history of the Lorillard Company, focusing on present day operations at its fully automated Greensboro plant.
Keywords: tobacco; cigarette; tobacco processing; tobacco leaf; cigarette design; cigarette packaging; tobacco industry scientist; tobacco manufacturer
Downloads: 145
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| Marlboro 1956, 1957 Reel Number 2
Compilation of Marlboro commercials from shortly after its introduction into the market including the Marlboro Man series, flip-top tens, self-starter tab, "You get a lot to like in a Marlboro: filter, flavor, flip-top box," "Where there's a man there's a Marlboro," "Old fashioned flavor in the new way to smoke," and "You can't say 'no' to a Marlboro."
Keywords: tobacco; cigarette; television; advertising; filter; gender; male; female; cigarette packaging; sports sponsorship
Downloads: 901
Average rating: (0 review) |  |
| Marlboro commercials
Compilation of Marlboro commercials. Includes "Marlboro song" by Julie London. Poor video.
Keywords: tobacco; cigarette; television; advertising; filter; gender; male; female; cigarette packaging; sports sponsorship
Downloads: 2,294
Average rating:  (1 review) |  |
| Sidestream: Discussion of the project
A. Ian Ross, Mike Scott, and other tobacco company executives discuss cigarette and packaging design. Only audio, no video.
Keywords: tobacco; cigarette; cigarette design; filter; smoker; marketing; advertising; retail outlet; cigarette packaging; sales; business activity
Downloads: 1 |  |
| Focus Group: cigarette quality
Focus group of male smokers is discussing cigarette quality. Only audio.
Keywords: tobacco; cigarette; cigarette smoke; research activity; smoker; male; cigarette design; tobacco; cigarette brands; cigarette packaging
Downloads: 1 |  |
| Board of Directors Meeting, 1983 - Operations Department Presentation
Operations Department presentation to the Board of Directors focuses on international competition, particularly from Japan, and the increased need for better quality control of operations and the inspection process.
Keywords: tobacco; cigarette; business activity; production; cigarette packaging; cigarette design; cigarette analysis; sales; smoker behavior; tobacco industry employee; labor union
Downloads: 79
Average rating: (0 review) |
| BATUKE: Missile Launch '89: The Westminster story
Video for BAT employees about the development and launch of the new ultra slim cigarette brand "Westminster."
Keywords: tobacco; cigarette; cigarette brands; cigarette design; product development; cigarette packaging; tobacco manufacturer; industry sponsored research; tobacco industry employee; advertising; marketing
Downloads: 4 |  |
| Camel Special Lights Introduction
Video announcing R.J. Reynolds' marketing strategy for the introduction of Camel Special Lights, a cigarettte that is designed to draw Marlboro Lights smokers to the brand.
Keywords: tobacco; cigarette; low yield cigarette; marketing strategy; marketing; product development; advertising; male; female; retail outlet; promotional merchandise; cigarette packaging; promotions
Downloads: 725
Average rating: (0 review) |  |
| Joe Cullman: The History of Marlboro
Joe Cullman recounts how Marlboro became Philip Morris' best-selling brand, starting with its early marketing campaign and ending with its introduction into international markets.
Keywords: tobacco; cigarette; cigarette packaging; filter; advertising; female; male; television; gender; television; sports sponsorship; sales; tar; nicotine; cigarette tax; international trade
Downloads: 838
Average rating: (0 review) |  |
| The Brown & Williamson Story
Video promoting the Brown and Williamson company, including its history and tobacco products. After the promotional video, there are two Viceroy commercials, one in English, the other in Spanish.
Keywords: tobacco farming; cigarette tax; tobacco industry employee; tobacco processing; tobacco chewing; cigarette additive; pipe tobacco; cigarette packaging; smokeless tobacco; menthol cigarette; filter; cigarette design; production; advertising
Downloads: 409
Average rating: (0 review) |  |
| 1. Burley Mechanization; 2. Hauni Comflex; 3. Accu Ray 7000 Micro; 4. Robotized Laser CAD CAM; 5. High Speed Videography; 6. Binder Technology - Quality Improvements; 7. Binder Technology - New Product Developments; 8. Low Nicotine by Genetic Engineering
Compilation of segments about Philip Morris' use of technology to increase the speed and efficiency of tobacco growing, cigarette making and packaging.
Keywords: tobacco; cigarette; tobacco farming; cigarette packaging; production; cigarette design; nicotine; research activity; laboratory research; tobacco leaf; genetic engineering; product development; cigarette additive; cigarette ingredient
Downloads: 411
Average rating: (0 review) |  |
| Departmental Presentations to the Board of Directors, Tape 2 [Parts 1- 3]
Second part of a Philip Morris Board of Directors meeting held in Richmond, VA. Four department heads (Planning, Operations, Employee Relations, and Finance) present information on their departments' activities, followed by questions from the audience. (Image is very dark throughout tape. At the beginning of the tape an intermittent beep is heard.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; business activity; production; female; African American; tobacco industry employee; labor union; tobacco processing; cigarette additive; cigarette packaging; marketing; profit
Downloads: 110 |  |
| PM Action Update
Program for Philip Morris sales and marketing team covering topics on international advertising, package merchandising, and Marlboro auto racing.
Keywords: tobacco; cigarette; sports sponsorship; sports marketing; advertising; marketing; promotions; promotional merchandise; business activity; sales; retail outlets; cigarette packaging; cigarette brands; smoker behavior; television; international trade
Downloads: 76
Average rating: (0 review) |  |
| Preliminary Results of Group Discussion Sweden, Tape 1
Two Swedish consultants discuss with American and British Lorillard executives the results from four focus groups consisting of health conscious smokers. Issues covered include behavior and attitudes about cigarette size, price, taste, American cigarettes, brand loyalty and Kent cigarettes. Discussion is continued on Tape 2.
Keywords: tobacco; cigarette; marketing research; smoker behavior; tar; nicotine; cigarette design; tobacco leaf; low yield cigarette; international trade; filter; tobacco related health concerns; advertising; cancer; societal attitude; regulation; cigarette brands; cigarette packaging
Downloads: 58
Average rating: (0 review) |
| Tisch - Lorillard Overview [Parts 1-2]
Andrew Tisch delivers an address to Lorillard employees at the Greensboro headquarters about challenges facing the company in 1993. Marty Olechowski answers questions from the audience. B-roll included at end. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; tobacco industry; business activity; cigarette brands; profit; advertising; sales; demographics; ethnic groups; African American; international trade; tobacco industry employee; regulation; excise tax; promotions; cigarette packaging; female; public relations; retail outlet; alcoholic beverage
Downloads: 84 |  |
| Carolina Tobacco: Roots of an Ageless Triumph Featuring the Harley Davidson TV Spot "Stuntman" [Parts 1-2]
Video produced by the Carolina Cigarette Company, a subsidiary of Lorillard, that showcases the history of tobacco in the United States, farming of flue cured tobacco, and the manufacture of cigarettes, especially the Triumph brand, by the company. Also included is a commercial for Harley Davidson cigarettes produced by Dentsu, Young & Rubicam. One version of the commercial was made for a Japanese audience...
Keywords: tobacco; cigarette; Burley tobacco; Virginia tobacco; tobacco farming; Hispanic American; tobacco leaf; tobacco aging; tobacco processing; tobacco storage; Oriental tobacco; cigarette brands; cigarette additive; filter; cigarette design; cigarette packaging; distribution; international trade
Downloads: 378 |  |
| Preliminary Results of Group Discussion Sweden, Tape 2
Two Swedish consultants discuss with American and British Lorillard executives the results from four focus groups consisting of health conscious smokers. Issues covered include behavior and attitudes about cigarette size, price, taste, American cigarettes, brand loyalty and Kent cigarettes. This is the second part of the discussion.
Keywords: tobacco; cigarette; marketing research; smoker behavior; tar; nicotine; cigarette design; tobacco leaf; low yield cigarette; international trade; filter; tobacco related health concerns; advertising; cancer; societal attitude; regulation; cigarette brands; cigarette packaging
Downloads: 170
Average rating: (0 review) |
| Focus Group: Zack, Female Smokers, Atlanta
Focus group of smokers discussing Zack, a newly introduced cigarette with denim-style packaging, focusing on taste and flavor.
Keywords: tobacco; cigarette; marketing research; demographics; gender; female; male; cigarette packaging; cigarette brands; menthol cigarette; tar; nicotine; age group; youth; advertising; young adult smoker; socioeconomic status; tobacco related health concerns
Downloads: 137
Average rating: (0 review) |
| Waxman/Kessler Hearing, Tape 7: FDA regulation of tobacco products
Hearing conducted by the House Committee on Health and the Environment on the Food and Drug Administration's proposal to classify nicotine as a drug and regulate its use in cigarettes.
Keywords: tobacco; cigarette; Congress; cigarette additive; cigarette packaging; cigarette ingredient; nicotine; Food and Drug Administration; secondhand smoke; tobacco industry; addiction; hearing; laboratory research; legislator; tobacco industry employee; government; cancer; food; tobacco processing
Downloads: 88
Average rating: (0 review) |  |
| 1993 marketing plans for various cigarette brands made by Lorillard [Parts 1-4]
Presentations, with slides and video, on the 1993 marketing plans for various cigarette brands made by Lorillard. Special issues included the relatively new use of direct marketing to cigarette smokers, pricing, and the history of Old Gold's marketing firsts (Voice from the Sky airplane promotion, television sponsorship, etc.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; cigarette brands; marketing; advertising; promotions; sales; low yield cigarette; age group; female; male; gender; demographics; geographic location; Asian American; Hispanic American; promotional merchandise; promotional campaign; retail outlet; cigarette packaging; marketing research; distribution; profit; young adult male smoker
Downloads: 216 |  |
| Marketing plan for Newport brand by V. Lindsley [Parts 1-2]
Victor Lindsley presents Lorillard's 1993 marketing plan for the Newport brand. Includes discussion of marketing to prison inmates and an audiovisual presentation on marketing in various venues such as clubs, street fairs and on the street. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; menthol cigarette; African American; young adult smoker; marketing; cigarette brands; sales; geographic location; cigarette packaging; urban; promotional merchandise; advertising; Hispanic American; youth; low yield cigarette; distribution; special populations
Downloads: 223 |  |
| National Sales Meeting Presentations
Presentations to the Lorillard national sales meeting including a review of Old Gold's sales, a report on legal activity and governmental affairs, and the marketing strategy for the Kent, True and Newport brands, which was interrupted by the tape's end.
Keywords: tobacco; cigarette; sales; marketing; geographic location; retail; business activity; cigarette brands; advertising; product liability; lawsuit; tobacco related health concerns; asbestos; filter; class action lawsuit; addiction; airplane; Attorney General; Medicaid lawsuit; flight attendant; tobacco industry lawyer; Congress; tax; regulation; youth; workplace; state legislation; advertising restriction; political activity; low yield cigarette; cigarette packaging; promotional merchandise; urban
Downloads: 76
Average rating: (0 review) |
| Marketing of Marlboro Medium [Parts 1- 2]
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; cigarette brands; young adult smoker; young adult male smoker; low yield cigarette; male; female; demographics; television; cigarette packaging; filter; tar; advertising; sales; promotions; event sponsorship; sports sponsorship; marketing research; smoker behavior; marketing; media campaign; marketing strategy; retail outlet; cigarette design
Downloads: 274 |  |
| Marketing BOD [Parts 1-4]
Philip Morris executives rehearse their presentations to a meeting of securities analysts in Richmond, Virginia. Topics covered include reports on all divisions of the Philip Morris companies, the state of the tobacco industry, challenges and opportunities facing Philip Morris USA and the status of litigation against the company. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; business activity; profit; international trade; export; sales; cigarette brands; alcoholic beverage; food; demographics; age group; advertising; low yield cigarette; cigarette packaging; production; product development; tobacco industry scientist; individual lawsuit; tobacco related health concerns; warning label; tobacco industry lawyer; Surgeon General; excise tax; secondhand smoke; Latino; male; female; menthol cigarette; young adult smoker; promotions; tobacco farming; labor union; tobacco industry employee
Downloads: 195 |  |
| Introduction of Marlboro Medium [Parts 1-4]
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; cigarette brands; young adult smoker; young adult male smoker; low yield cigarette; male; female; demographics; television; cigarette packaging; filter; tar; advertising; sales; promotions; event sponsorship; sports sponsorship; marketing research; smoker behavior; marketing; media campaign; marketing strategy; retail outlet; cigarette design
Downloads: 392 |  |
