![[movies]](/images/mediatype_movies.gif) | MSA Employee Video
Video produced by PM USA Corporate Affairs about TV ad campaign explaining changes in tobacco marketing following 1998 MSA.
Keywords: tobacco; cigarette; marketing; master settlement agreement; media campaign; television; tobacco industry employee; advertising restrictions; children
Downloads: 55
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| People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 6 of 6 [Parts 1-2]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; advertising; marketing strategy; marketing; media campaign; young adult smokers; sports sponsorship; tar; nicotine
Downloads: 115 |  |
| Steve Parrish Presentation on EPA / ETS
This piece was produced by Visnews to demonstrate the success of Philip Morris's media campaign against the Environmental Protection Agency's report on environmental tobacco smoke. It contains statistics about local and national television station usage of PM's satellite media tour, b-roll, and media briefing at the National Press Club and clips from the press conference and local television news coverage.
Keywords: tobacco; cigarette; secondhand smoke; media campaign; television; public health research; lung cancer
Downloads: 137
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| VNR for Target Vision Public Information Campaign 06-06-94, dub 10-28-96.
R.J.Reynolds public information campaign addresses claims that the company spikes its products with nicotine.
Keywords: tobacco; cigarette; nicotine; tar; public relations; cigarette additive; cigarette ingredient; media campaign
Downloads: 245
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| Project Blue: Master Settlement Agreement
Compilation of infomercials sponsored by four leading tobacco companies explaining provisions of the Master Settlement Agreement.
Keywords: tobacco; cigarette; tobacco industry; industry response; industry strategy; television; corporate responsibility; media advocacy; master settlement agreement; media campaign
Downloads: 18
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| Image by Design
Video produced by Philip Morris about the importance of brand image based on a study of convenience store chains (Coastal Mart, Kwik Mart, and Delta Express).
Keywords: tobacco; cigarette; retail outlet; sales; marketing; promotions; media campaign; marketing research; business activity; brand image; product placement
Downloads: 103
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| Steve Parrish: EPA Announcement [Parts 1- 2]
Steve Parrish explains to Philip Morris employees in Richmond, Virginia why Philip Morris filed a lawsuit against the Environmental Protection Agency to declare its report on environmental tobacco smoke "null and void." Parrish also talks about several other lawsuits facing the tobacco industry and answers questions from the audience. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; secondhand smoke; carcinogen; cancer; research activity; media campaign; lawsuit; mass media; public relations; smoking cessation; addiction; excise tax
Downloads: 86 |  |
| Marlboro adventure team manufacturing center presentation, part II
Presentations by Philip Morris executives to the company’s sales force about Marlboro Adventure Team promotions.
Keywords: tobacco; cigarette; business activity; industry strategy; marketing strategy; media campaign; promotional campaign; promotional merchandise; brand image; sales; tobacco industry employee
Downloads: 181
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| Marlboro adventure team manufacturing center presentation, part I
Presentations during Marlboro Adventure Team meeting by Bill Campbell and Steve Parrish about Philipp Morris state of business and new EPA regulations.
Keywords: tobacco; cigarette; secondhand smoke; business activity; government agency; regulation; industry strategy; marketing strategy; media campaign; promotional campaign
Downloads: 122
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![[audio]](/images/mediatype_audio.gif) | ETS Presentation at Board Meeting, Part 2
Meeting at Philip Morris headquarters in New York City. Presentation by an indoor air pollution consultant about sources other than cigarette smoke of poor building air quality and the need to inform the press in order to turn public opinion against the restriction of smoking indoors.
Keywords: tobacco; cigarette; secondhand smoke; research activity; industry sponsored research; public awareness; public relations; media campaign; indoor air quality; international trade
Downloads: 67
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| People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 5 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; advertising; marketing strategy; marketing; media campaign; cigarette brands; demographics; age group; promotional merchandise; smoker behavior; event sponsorship; sports sponsorship; youth; promotions; youth access; bar
Downloads: 112 |  |
| INFOTAB: Seizing the initiative
Video about materials prepared by INFOTAB in response to environmental tobacco smoke studies ("Seizing the initiative. Action on Environmental tobacco smoke").
Keywords: tobacco; cigarette; secondhand smoke; tobacco industry; indoor air quality; industry response; industry strategy; media campaign; media advocacy; industry recommendation; societal attitude; legislator; government
Downloads: 38
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| Edward A. Horrigan Interview
Interview with Edward A. Horrigan on newspapers ads published by R. J. Renynolds calling for an open debate on the question of smoking and health.
Keywords: tobacco; cigarette; addiction; lung cancer; tobacco industry; Surgeon General; tobacco related health concerns; cardiovascular disease; research activity; industry strategy; media campaign; tobacco industry employee
Downloads: 80
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| BATCo: "Influencing The Image"
Video produced by BATCo Public affairs department analyzing the power of broadcasting, showcasing industry response to anti-smoking media campaigns and elaborating on how to win favorable and effective TV coverage. Poor video at the beginning.
Keywords: tobacco; cigarette; television; public relations; mass media; media advocacy; media campaign; industry response; public awareness; anti-smoking advocacy; political activity
Downloads: 3 |  |
| Report on Smoking and Health
Radio program about Surgeon General C. Everett Koop press conference presenting the new report on Smoking and Health. Interview with Walker Merryman, vice-president of the Tobacco Institute criticizing this report.
Keywords: tobacco; cigarette; Surgeon General; excise tax; media campaign; female; anti-smoking advocacy; addiction; public health research; adverse effects; industry response; advertising; radio
Downloads: 27
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| People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 4 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; advertising; marketing strategy; youth; cigarette brands; promotional merchandise; promotions; promotional campaign; smoker behavior; young adult smoker; marketing research; tobacco use; cigarette promotion code; high school; sales; distribution : media campaign
Downloads: 77 |  |
| Interviews with Edward Horrigan on R. J. Reynolds Ad Campaign
Interviews with Edward A. Horrigan, Jr. about R. J. Reynolds ad campaign calling for “an open debate on the question of smoking and health,” also includes his debates with John Benzhaf and other anti-smoking advocates.
Keywords: tobacco; cigarette; television; advertising; warning label; lung cancer; youth; young adult smoker; tobacco industry; tobacco related health concerns; cardiovascular disease; children; industry response; media campaign; tobacco industry employee; Surgeon General
Downloads: 69
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| Marlboro Promotions
Video made by Philip Morris consumer promotions group about Marlboro promotional campaign and strategy.
Keywords: tobacco; cigarette; brand image; marketing; tobacco industry; business activity; male; female; demographics; media campaign; event sponsorship; promotions; promotional campaign; promotional merchandise; smoker behavior; menthol cigarette; advertising; marketing strategy; young adult smoker
Downloads: 609
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| Marketing of Marlboro Medium [Parts 1- 2]
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; cigarette brands; young adult smoker; young adult male smoker; low yield cigarette; male; female; demographics; television; cigarette packaging; filter; tar; advertising; sales; promotions; event sponsorship; sports sponsorship; marketing research; smoker behavior; marketing; media campaign; marketing strategy; retail outlet; cigarette design
Downloads: 277 |  |
| EPA - ETS [Parts 1-3]
Opening presentations from a two-day conference in February 1993 on the EPA risk assessment report. Representatives from Philip Morris USA and International gather to hear and discuss Philip Morris' strategic objectives on "environmental tobacco smoke;" to set and clarify policies and parameters; to identify resources; and to assign personnel to implement the program. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; secondhand smoke; carcinogen; cancer; research activity; media campaign; lawsuit; smoking cessation; indoor air quality; regulation; smoking restriction; international trade; marketing research; public relations; industry strategy; excise tax; restaurant; smoking section; advertising; airport; Congress; federal legislation; state legislation; youth; government employee; airline; public transportation; public smoking law; anti-smoking advocacy
Downloads: 95 |  |
| Introduction of Marlboro Medium [Parts 1-4]
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; cigarette brands; young adult smoker; young adult male smoker; low yield cigarette; male; female; demographics; television; cigarette packaging; filter; tar; advertising; sales; promotions; event sponsorship; sports sponsorship; marketing research; smoker behavior; marketing; media campaign; marketing strategy; retail outlet; cigarette design
Downloads: 394 |  |
