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Idwide sources of
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film production
D.1 Vol.19
' O DOLLARS
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producers of distinguished motion pictures for
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ACCURACY
This word, in film processing, is a very important
word indeed.
People tell you that one film processing job
is as good as another, and what the heck, what's the
measure of accuracy, anyway?
Well. To answer that one would take a very long time.
Suffice it to say here that it's summed up in
all the operations of a processing job, where even
the smallest details are of great importance.
It shows everywhere, and it positively shines when
the film appears on the screen.
What we're talking about, of course, are the people
and the operations at Precision Film Laboratories.
Here attention to detail, sound, proven techniques
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P R E G
FILM LABORATORIES, INC.
21 West ^eth Street, U e\N York 36, New York
ADIVISIONOFJ.A. MAURER.INC.
In everything, there is one best .
in film processing, it's Precision
BUSINESS SCREEN MAGAZINE
"BETTER FILMS FOR BUSINESS "
It is our privilege to have important film
communications projects in v/ork for:
American Telephone & Telegraph Company
Esso Standard Oil Company
Manufacturing Chemists' Association, Inc.
Richfield Oil Corporation
Alfred P. Sloan Foundation, Inc.
Union Carbide Corporation
United Fruit Company
United States Steel Corporation
We apprec/afe fheir concrete expression of
confidence in the creative ability of our
organization to produce better films for business.
■^-.
^jr John Sutherland Productions, Incorporated
LOS ANGELES NEW YORK
201 North Occidental Boulevard 136 East 55th Street
@ Los Angeles 26, California Dunkirk 8 5121 New York 22. New York PLaza 5 1875
NUMBER 1 • VOLUME 19 • 1951
the creative viewpoint
-K The annual preface to these
Production Review issues
are those brief but perti-
nent expressions contributed
by leading executives among
the studios producing busi-
ness and television films.
This year's contributors
include C. H. Bradfield, Jr.,
president of Wilding Picture
Productions, Inc.; Frank
K. Speidell, head of Audio
Productions; Warren Sturgis
of Sturgis-Grant ; Charles
"Cap" Palmer of Parthenon
Pictures; and Howard Lesser
of Knickerbocker Produc-
tions. Their comments appear
on page six.
Harry Lange , executive
vice-president of Kling Film
Productions, and John Hans,
board chairman of Depicto
Films, express views on page
eight. Ted Cate, prexy of
Gate & McGlone; Morton Read,
Bay State Film Productions'
head; Lawrence Mominee, chief
at Atlas Film Corporation;
Clifford Potts, head of
Fordel Films; Brad Whitney
of Condor Films; and Kon-
stantin Kaiser, Marathon TV
Newsreel exec, are Review
viewpointers on page 14.
Veterans Bill Ganz (page
36) ; Henry Strauss (page 28) ;
Thomas J. Barbre (page 46) ;
Walter Lowendahl (page 60) ;
Francis Carter Wood, Jr.
(page 55) ; and Walter Colmes
(page 74) round out these
interesting pages. We're
indebted to producer asso-
ciation heads from New York
and Chicago for their pieces
on pages 48 and 50 . R^
BUSINESS SCREEN
THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY - EDUCATION AND TELEVISION
preview of contents
The Creative Viewpoint: Comments by Producer Executives. . 6
Award Competitions for Business Films, begin on page 20
Producer and Laboratory Trade Associations, page 33 ami. . . 34
National Organizations in the Audio-Visual Field, begin on. . . . 40
Why So Many Price Tags: a Commentary on Film Costs 66
The Pictures of the Year: a Review of 1957 Productions 74
Freedoms Awards to Business Pictures: American Engineer. . . 97
The Producer's View by Nathan Zucker 48
We Have What Business Needs by Mercer Francisco 50
Our Most Neglected Weapon by Waller Lowendahl 60
Case History: Youth's Future in the Sales Field 168
A.T.&T. Sounds a Friendly Ring: Review of Sounds Familiar. . 169
Francesca: Child of Our Time, the Foster Parents' Film 172
Majors' Baseball Films Bring "The Game" to 250 Millions ... 1 76
Business Screen Executive: News of Staff Appointments 182
Men Who Make Pictures: Studio Appointments in the News. . 184
New Audio-Visual Equipment for Production & Projection. . . 188
The Annual Survey of Film Production Resources
Alphabetical Index to Qualified Film Producers, begin on. ... 104
Geographical Index to Film Producers in U.S. and Abroad. . . 105
How to Use the Production Review Pages: a Key to Listings. . 107
Plus: The National Directory of Visual Dealers
Office of Publication: 7064 Sheridan Road, Chicago 26
IN NEW YORK CITY
Robert Seymour, Jr., Eastern Manager: 489 Fifth Ave.
Riverside 9-0215 • MUrray Hill 2-2492
IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondeiet
Telephone: DUnkirk 7-2281
Issue One, Voliune Nineteen of Business Screen Magazine, published February 20, 1958.
Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazines, Inc. Phone BRiargale 4-8234. O. H. Coelln. Jr.,
Editor and Publisher. In New York: Robert Seymour, Jr., 489 Filth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caron-
deiet, Telephone DUnkirk 7-2281. Subscription $3.00 a year; $5.00 two years (domestic);
$4.00 and $7.00 foreign. Elntered as second class matter May 2, 1946, at the post office
at Chicago, Illinois, under Act of March 3, 1879. Entire content copyrighted 1957 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.
BUSINESS SCREEN MAGAZINE
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PRACTICALLY EVERY 16MM FILM PRODUCER IN THE UNITED STATES IS A CLIENT OF BYRON
NUMBER 1
VOLUME 19
THE CREATIVE VIEWPOINT
How Leading Producers of Films for Business Define Their Role
in Helping Industry Achieve Its Important Objectives for 1958
Our Screen Objective Is to
Make Films Believable . . .
What IS a Producer?
IT ERE IS A Question which has been asked
many times, and answered in as many
ways. And yet. it continues to be a timely
topic, and the answers continue to reflect the
changing trends in our business.
A Producer should be. first of all. a well-
integrated orgunizcition. serving its clients as
a specialist in Communications for Business.
It must offer creative services in depth and
have the ability to serve far beyond produc-
tion alone.
It should be staffed and equipped to re-
search and analyze the customer's business
needs and opportunities requiring action; to
assist the customer in planning effective action
that will lead to greater goodwill and profits
for the customer's organization; to produce
the necessary communications tools; and to
follow up their use in a manner that will tend
to assure the results the customer expects and
requires.
The producer's organization must be able
to move into action for the customer in any
one or all of these five areas of service.
Experienced people in our business are like
the family doctor — to be consulted regularly,
not ju.st when the patient is seriously ill, and
with sufficient experience in the patient's needs
to guide and guard him to a healthy future.
—by C. H. BraJfield, Jr.
There Are Times When Pictures
Aren't Worth a Thousand Words
A Recent Article in a scientific journal
■'*• of photography* starts with the unusual
sentence: "One picture is not worth a thousand
words." This statement makes a lot of sense
to me. We are all too prone to quote the
familiar Chinese proverb in its usual form,
and feel that we have clinched the argument
in favor of the visual medium of communica-
tion.
The trouble with this smug assumption is
that it simply is not true. Its validity depends
entirely on what is in the picture. Modern
times have seen the growth of the "non-the-
atrical" motion picture to the point where
miles of film are exposed each day. True, a
large percentage of this lands on the cutting-
room fioor, but unfortunately a great deal too
much unnecessary footage finds its way into
completed productions.
With the vast quantities of films being re-
leased today, there has never been a time when
producers have so needed to exercise critical
ability and stern self-discipline during planning,
writing, and especially while wielding the cut-
ting scissors.
So, let us do away with our smug proverb,
and consider that even a thousand pictures —
a mere 62' j feet of film — may be worth the
one word: -DON'T".
— by Warren Sturgis
A Time to Re-Affirm Honest
Goals and to Serve the Client
■VX/hen Speakers are called upon to speak
at various occasions, many of them first
say the occasion reminds them of a story; then
they tell a story which seldom has anything
to do with the occasion. Eventually, they get
on with the spiel.
In somewhat the same way, the opportunity
to do a short piece for Business Screen re-
minds me of a story.
Two producers and six martinis were talk-
ing about this business. One of them said, "My
company makes the highest priced films in this
field." The other producer said, "We do the
biggest volume in the industry." The martinis
said nothing, having already spoken.
Somewhere between the highest priced and
the biggest volume, most of us in the business
of producing sponsored motion pictures make
our living. We do so by becoming as nearly
as possible, or permitted, a part of each client's
organization. We spend a client's money as if
it were our own money. We seek extra values
for each expenditure as if those extra values
would enrich us beyond payment for the pro-
duction. We treat each picture as if it were
the only picture in the shop. We base our fu-
tures squarely and solidly on repeat business.
We hope and we pray, of course, but we think
and we work so as to make the task of helping
us a bit easier for Providence.
In making the above statement, I speak only
for myself. I do not imply that others in the
industry hold a different view. I merely mean
that no other viewpoint is either discussed or
considered. Those attitudes toward each as-
signment come naturally, regardless of price or
volume, to all members of all good companies
which have had a continuous operation for
years and who look to the future like the man
who said, "I am not worried about tomorrow
because I have seen yesterday and I love
today."
—by Frank K. Speidell
'-p HE Theatrical Film Producer's job is to
-^ attract people — to the ticket offices of
the theaters.
But the job of the business-film Producer is
to sway people — to cause them to learn some-
thing, decide something, or feel something —
about his client's product, operation, or cor-
porate image. Since the desired new "attitude"
must endure, his vehicle is not entertainment
per se but interest; his goal is not applause,
but belief. His medium could be print or speech
or art; it happens to be film.
True, the film medium has certain unique
advantages and the Producer must know how
to manipulate its intricate mechanisms to best
effect: he must be able to procure the several
components (script, cast, photography, edit,
score, etc.) and shape them into an effective
film tool at a feasible cost. But this part of
his job is gear-shifting and throttle-pushing;
the business-film Producer's essential function,
whether he performs it himself or guides a
writer, is to nail down the client's objective and
figure out how to fulfill it.
So he is first an Analyst, then a Merchan-
diser— of skills, products, ideas, concepts, and
attitudes — and finally, a Persuader. A Swayer
— on film.
— by Charles Palmer
* * *
A Man of Many Burdens —
Producer Is Also a Missionary
T T sually the Question, "What is a Pro-
^-^ ducer?", is asked with a leer, a sneer,
and total damnation in the line reading of the
last word.
In this day of total communication, every-
one knows the functions of an atomic scientist
and the aspirations of a space physicist. But
no one knows what a producer is.
A producer, another producer once told me,
is a man who refutes the dictum concerning
the last straw. Beautiful in his smiling serenity,
he carries burdens that would have the average
strong man whimpering in the showers.
A producer is the buffer state between the
sponsor and all the rest of the film industry.
Without him, the fight for the view-finder would
out-blood the greatest battles in history.
A producer is also a missionary howling in
the wilderness. With his sermons he must
persuade business men to become patrons of
an art. With those same sermons, he must
keep his artists from becoming business men.
This is called balancing the budget.
It was easier in olden times. All a producer
wanted was a comfortable seat in the amphi-
theatre. The arena was reserved exclusively
for the gladiators — and the lions.
— by Howard Lesser
BUSINESS SCREEN MAGAZINE
NUMBER 1 • VOLUME 19 • 1951
A Film Producer is to a client what a fani-
ily physician is to a family unit. Given
the client's full confidence and trust, a film
producer is in a position to make concrete
suggestions which will do a better job in satis-
fying the client's needs.
Today's film producer extends himself to
be a working arm of the client's organization.
Fully oriented to the problems of the indus-
try with which he is working, the producer
can develop a film with utilization purposes
far greater than the original thinking may have
encompassed.
This in effect reduces the per viewer cost
and makes the film a more effective film as
well.
Today's film producer is a businessman with
an investment and a reputation to protect.
With television in even the remotest areas of
America, the level of acceptability has risen
greatly. Quality of writing and production
cannot be tolerated at an unprofessional level,
and so the producer must continually upgrade
his personnel and equipment. He must keep
up-to-date on new techniques as they develop,
and find new ways to cut costs even as he im-
proves quality.
Today's film producer is a combination of
Cecil B. DeMille and Harlow Curtice. He
VIEWPOINT
Today's Film Producer: an Arm
of His Client's Organization
must be a showman and a hard headed busi-
ness executive ... yet he is a friend in need
to the client ... in the best tradition, a friend
who can be trusted with the most intimate
"family" secrets. He is a friend who will uti-
lize this information to supply sound, concrete
advice.
A client needs this kind of friend when he
invests large sums of money for the produc-
tion of films. I am proud that there are so
many fellow, family style "film" doctors in
my profession.
— hy Harry W. Lciiti-e
Acceptance of the Film Medium
— a Goal Achieved and to Maintain
\X/'' PRf^ucERS — who are among the pio-
neers of the industrial and educational
film business — who can look back over many
years of gradual development — keenly appre-
ciate the open acceptance with which our pow-
erful medium is being received by so many
enthusiastic sponsors today.
Those who can best profit from the adop-
tion of this powerful medium have come to
recognize its dramatic, challenging and vigor-
our potentialities for the presentation of new
ideas, new techniques, new developments, for
the initiation of new training programs, and
the introduction of new products.
We have come to see the artisans, the engi-
neers, the researchists, the fighting men, the
students, the doctors, the hard-hitting sales-
men— yes, even the "top brass" — take greater
pride in the performance of their daily tasks,
produce better results for their organizations —
because they have come to "see" themselves
closely identified with the purposes and ideals
of top management — and all this through the
medium of the sponsored motion picture.
And, since "the thoughts of men are widened
by the process of the suns," we, the motion
picture producers, will continue to dedicate
our elTorts and channel all our talents and fa-
cilities toward the betterment of our industry,
that we in turn may better serve the needs of
the film sponsor — to help him achieve the ful-
fillment of his aims through a medium that
surpasses all others in its proven ability to pro-
mote good will, good fellowship — and good
business.
— by John Hans
BUSINESS SCREEN MAGAZINE
problem :
How to completely eliminate mislabeled
or illegible leaders on any 16mm release
print made in large quantities.
solution :
Automatic white opaque leader.*
»i|iii.mimiiinii»aiin WIMH"
fmmmmimfmmmmmmmmmmmim^iti^''''^^
At CFI, hand labeling the head
leaders on large quantities of release
prints is obsolete. Now, from first print
to the last, this important job is
done automatically.
Film title, production number, air date,
and other essential information
are inscribed only once on the negative.
This data is "printed through"
onto the head leader of each
release print. This portion
of film is then reinforced
with white opaque cellophane
tape. Since the head leader
becomes an integral part
of the film itself, there is no
need for the usual splicing.
The result is a more durable
leader, which is 100% accurate
and easy to read.
Sid Solow, Vice President and
General Manager of CFI Hollywood,
shows how the new method of
labeling leaders makes immediate
identification of release prints
easier and more accurate.
u
CONSOLIDATED FILM INDUSTRIES
959 Seward Street, Hollywood 28, California • Hollywood 9-1441
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10
BUSINESS SCREEN MAGAZINE
BETTER SELLING BUREAU
announces
A
BRAND
NEW
CONCEPT
for selling
BUSINESS IIMSLRAIMCE
A COMPLETE AUDIO-VISUAL PROGRAM . . c^ (^ai<n
FEATURING A . . . froi*tt'<^-daCc ^ilm ^ t^ 'Pn<t4^tect
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HOLLYWOOD 38, CALIFORNI
NUMBER 1 • VOLUME 19 • 1958
The IVews of Business Pictures
Nathan Zucker
tucker Elected President of
ilm Producers Association
V Nathan Zucker, president of
)ynamic Films, Inc., has been
lected president of the Film Pro-
lucers Association of New York,
'ucker succeeds Harold E. Wond-
el of Wondsel, Carlisle & Dunphy,
no.
Lee Blair, TV-Film Graphics,
nc, was elected FPA vice-presi-
ent; Mrs. Maxine Culhane,
hamus Culhane Productions, Inc.,
/as chosen as secretary and
:dward J. Lamm, The Pathescope
'ompany of America, Inc., was
lected treasurer.
Elected to the FPA Board of
)irectors are: Stephen Elliot,
illiot, Unger & Elliot, Inc.; Walter
.owendahl, Transfilm, Inc.; Peter
. Mooney, Audio Productions,
nc; David I. Pincus, Caravel
ilms. Inc.; F. C. Wood, Jr., Sound
lasters, inc.
The Film Producers Association
as incorporated in 1951. Its
lember companies produce films
)r industry, education, the govern-
lent and television.
Accepting his new post, Zucker
ointed out that New York is a
aditional center of the arts and
ammunications.
"More audiences are reached
:ich year by films of New York
roducers than by any other pro-
uction area in the country," said
ucker. He added that "you must
ike into account the fact that
jecial purpose films made for tele-
ision, education, industry, govern-
lent and promotional use receive
Lindreds and thousands of show-
igs." 9
* * *
^erling-Movies U.S.A.
pens Office in Chicago
Sterling-Movies U.S.A., distrib-
or of sponsored motion pictures
television, has opened an office
Chicago. Announcement of
New FPA President
1^ Nathan Zucker, new presi-
dent of the Film Producers As-
sociation of New York, pro-
gressed to the motion picture in-
dustry through the helpful pas-
sageways of engineering and
commerce.
Today, at 43, he is president
and chairman of the board of
Dynamic Films, Inc., and its
five affiliated companies — Dy-
namic Studios, Inc., Dynamic
Film Productions Corp., Medi-
cal Dynamics, Inc., Distribution
Dynamics, Inc., and Alan Shilin
Productions, Inc.
After receiving his Bachelor
of Arts Degree from Yale Uni-
versity in 1935, Zucker com-
pleted requirements for an
engineering degree at Columbia
University. Subsequently, he
became a securities analyst in
the new midwestern branch was
made by Gordon Hempel, mana-
ger of the office, which is located
in room 910 at 100 West Monroe
St., Chicago 3.
Began as an Engineer
Wall Street, later joining Nehe-
miah Gitelson & Sons, interna-
tional traders affiliated with
Gartside, Ltd. of London.
In 1941, Zucker co-founded
Sono - Chrome Productions,
which was formed to explore
and develop audio-visual tech-
niques and methods for com-
munication and training. Since
that time, he has produced and
directed theatrical and televi-
sion films on both coasts.
He was one of the first pro-
ducers to successfully apply
audio tape to commercial film
production. He produced the
color film used in the F.C.C.
hearings on the RCA and CBS
color systems several years ago,
and he produced the first color
film to be telecast simultaneous-
ly in color and in black and
white on network television. 59"
Occupying the office with Hem-
pel and his stafT is Elliott Abrams,
representing Sterling Television
Co.. Inc., parent company of Ster-
ling-Movies U. S. A. B'
The objective
determines the approach
. . . the approach
limits the means.
WRITERS
DIRECTORS
EDITORS &
PRODUCERS
OF
INFORMATION
MOTION
PICTURES
^
FILM CENTER. 630 NINTH AVE., NEW YORK 3 6, N. Y.
The "Why" of film editing is ex-
plained lo MSC senior Louise
Bniiiner by Dr. A. Nicholas Var-
dac, instructor.
Michigan State University
Offers a Film Curriculum
M An "evaluation of the position
of the film in a free society" will
be sought in a new motion pic-
ture curriculum being launched at
the Michigan State University.
The university's new film pro-
gram is being offered by the
speech department and is directed
by Dr. A. Nicholas Vardac, whose
background includes motion pic-
ture work for the U. S. Navy and
Air Force and the U. S. Informa-
tion Agency. Dr. Vardac devel-
oped the film curriculum at Stan-
ford University and was associate
professor of motion picture pro-
duction at Boston University.
Graduate and undergraduate
courses are provided in the Michi-
gan State program. The courses
include: Criticism and Evaluation
of the Motion Picture; Film for
Television; History of the Mo-
tion Picture; The Documentary
Film, and Motion Picture Produc-
tion, a graduate course.
The Documentary course deals
with the writing in documentary
and neo-realistic motion pictures.
The history course features a se-
ries of movie showings as studies
of outstanding techniques.
"We are more interested in ad-
vancing a philosophy of film mak-
ing appropriate to the ideals of
our society than in creating a
skilled mechanic," Dr. Vardac
said.
Though the university hopes to
offer camera work, editing and
other skills training. Dr. Vardac
explained that such training would
be incidental to the main goal —
the "training of film writers, di-
rectors and producers, as well as
audiences, who will become in-
creasingly aware of the nature of
the social and artistic responsibili-
ties of the film maker." jjf
BUSINESS SCREEN MAGAZINE
THE CREATIVE VIEWPOINT
How Leading Producers of Films for Business Define Their Role
in Helping Industry Achieve Its Important Objectives for 1958
C VERY Step in the complicated process of
translating an idea into a finished screen
production is the responsibility of the Film Pro-
ducer. It follows, then, that he should be a
man of many parts — an expert judge of story
values, in preliminary treatment or finished
script ... a competent critic of the director's
art ... a wise and able editorial advisor . . .
plus having an ear for sound, an eye for picto-
rial quality and an exhaustive knowledge of
many film processes and techniques. Above
all, he should be a skillful Coordinator, able
to inspire others to their best efforts, despite
conflicting talents and temperaments. Finally,
he must be a capable administrator, a man
whose bible is the budget and who is com-
pletely knowledgeable in all of the ways that
a film dollar can be saved — or wasted. In
the more specialized field of sponsored films,
the Producer is also a man of broad experience
in many phases of industry, and it is largely
to his credit as a skilled professional that more
and more business leaders are turning to the
film medium as an aid in solving their prob-
lems of human communications.
— by Ted Ccite
We Have Much in Common With
Obstetrics in "Delivering" Ideas
T F I May Make a comparison — a producer's
opposite number in the medical world
would be an obstetrician. He is faced with
all the fears, uncertainties and whimsies of his
dient during a creative process which seldom
seems to make rhyme or reason.
His job is to be sympathetic when neces-
sary, firm when firmness is called for, and
ibove all, willing to listen, evaluate and provide
realistic, yet acceptable answers and procedures
juring the entire film gestation and birth
jeriod.
Just as the world of births is peopled by
he scrupulous and the unscrupulous of the
Tiedical profession, so is the world of pro-
iucers peopled by all types of the breed. In
general, however, in films as in medicine, the
louse is relatively clean; the client can depend
jpon his producer even though there are times
vhen it may seem that such dependence is
ilind faith.
And if the producer finds, as does the doctor,
hat at times it is necessary to deny the client
vhat amounts to a diet of pickles and whipped
;ream, the client may take heart from the
cnowledge that films are being born every day,
»nd seldom, if ever, has the client been lost.
- — by Morton Read
Experience and Sound Finance
Remain Basic Producer Assets
A Film Producer is more than an organiza-
tion capable of making films. He is a
professional showman and stable (financially)
economic unit that must function successfully
to serve both his customer and his own in-
dustry.
For the client, the producer should supply
sufficient experience to guide the client in mak-
mg the wisest and or most expedient applica-
tion of film to his problem, assuring him the
maximum dollar value. This is where "Film-
aturity," based on many years of successful
production experience, plays a vital role.
For the Film Industry the producer should
operate on a sound financial basis, securing
a fair profit and inspiring the confidence of
both the client and the producer organization.
A producer should contribute to raising the
standards of the film art and science, and con-
duct business and client relations in a fair
and competitive manner which will gain the
esteem of other producers.
— by Lawrence Mominec
Specific Goals for Pictures
Dictate the Specialist's Role
'T~'.iE Sponsored Film Producer makes mo-
tion pictures to satisfy specific needs and
to present specific points of view. The only
reason for the production of the films is to
present these points of view, and whether the
producer agrees with them, or whether he
thinks the public agrees with them, makes
little difference. As a matter of fact, if the
public already agreed, there would be little
need to make the pictures.
Thus, we find the sponsored film producer
is really one who renders service — like an
architect, a doctor, or a lawyer. The producer
is retained by a sponsor to produce a film
which will influence audiences according to the
needs of that sponsor. The filmic methods of
influencing the audience are left to the pro-
ducer just as legal means are left to the lawyer.
The industrial film producer, then, is one
who renders service — a very specialized serv-
ice— the creation of motion pictures designed
to satisfy specific needs.
— by Clifford Potts
Films Are Basic in Hard-Sell
— Have Earned Budget Status
^ur Industry is entering a new era where
business, faced with declining sales for the
first time in a decade, is "cutting the frosting
off the cake," especially where advertising and
promotional budgets are concerned. The rec-
ognized value of our medium is now paying
off when budget-time rolls around. Film pro-
grams are not a dispensable luxury to be cut
off, but are considered a basic part of the new
"hard sell" conditions.
This means that films made to achieve defi-
nite and practical purposes for specific audi-
ences, as opposed to general institutional films,
are now more successfully used and needed by
our clients.
We are continually discovering new places
where such films can do a specific job better
for the money spent by the client than other
media previously used. Best of all, it proves
that films are accepted as essential tools in the
successful operation of business as it must be
performed in early 1958 . . . when results
alone count.
— by Bradford Whitney
* * *
Informed in Client Affairs
and Expert in His Own Field
jS^ow That We here at Marathon have
reached the ripe old age of ten years, I
guess it is as good a time as ever to sort things
out a bit and ask ourselves, on behalf of our
clients, "What is a producer?" or "What should
he be?"
Most of all, I would think he should be a
trusted member of the oflicial family. And
trust must be earned — even if it is proffered
right at the start of an association. He must,
in spite of his own obvious need to make a
profit, be concerned primarily with the client's
need and well-being. We found that happily
there is no paradox here. Serving the client
and acting in his interest — even if it means
turning down some easy revenue at times —
makes for long association and, eventually,
for a steady, profitable business relationship.
Having earned this trust, and a place at
the family council, makes it possible to advise
the client from the very beginning on what to
stress and how to go about telling the story
that he needs to have published. Thus the pro-
ducer must be very well informed in the affairs
of the client as well as be expert in his own
field. There are so many ways in which a
given amount of footage can be used: as a
public service feature to be distributed to TV,
as a news story to be syndicated; or even as
stock footage to be used by other firms and
producers in their films, thus getting extra mile-
age in someone else's vehicle. It is the pro-
ducer's job to consider these opportunities on
behalf of the client.
So, aside from creativeness and the crafts-
manship necessary to produce a film with which
the client can proudly associate himself, the
producer needs that element of character, of
reliability and trustworthiness, in order to be
listed in the column of those who are here to
stay.
— by Konstantin Kaiser
BUSINESS SCREEN MAGAZINE
REMOTE CONTROL UNIT
FOLLOW FOCUS ATTACHMENT
MATTE BOX AND SUNSHADE
^ %
2 SPEED GEAR HEAD
Mitchell Professional
Accessories extend 16mm
and 35mm camera use
No oilier camera today films with trouble-free pro-
fessional perfection such a wide range of require-
ments. A Mitchell, equipped with specially designed
professional Mitchell accessories, has virtually
unlimited ability anil versatility of use.
Among many occessor/es avallabh for 16 mm and 35 mm Mitchell Cameras
LENSES AND LENS MOUNTS
VIEW FINDERS
BLIMPS
HIGH SPEED AND
VARIABLE SPEED MOTORS
Many other Mitchell accessories also available. . .
Write totlay on your letterhead
for information on Mitchell 16mm
or 35mm cameras and
accessories.
*85% of Professional Motion Pictures
Shown Throughout The World Are Filmed with Mitchell Cameras
CORPORATION
666 WEST HARVARD STREET
GLENDALE A.CALIFORNIA
Cable Address: "MITCAMCO"
ON THE MOVE
^
• In Industry and Commerce
corporate images and investment counseling
suggestion s/stems
jobber dealer merchandising
retail sales customer relationships
technical and conceptual skills
• In Human Relations
changing neighborhoods
housing
intergroup community relations
old age and retirement
family life
ethnic & religious groups
• In Medicine and Science
forensic medicine
medicine, its background and origins
psychiatric therapy
psychiatric nursing
astrophysics
scientific education in theoretical research
• In Entertainment
programming for closed circuit tv and special audiences
dramatic adaptations of great short stories
feoture films for theatrical release
children's programs
• In Religion
the North American community
the United Church of Christ
national and international missions
the role of the minister in family guidance
• In Public Affairs and Government
traffic and highway safety
city planning
urban renewal
schools and school planning
history of the labor movement
• In Education
music education for children
contemporary American literature
science and education
^Films, film series and audio visual programs currently being
planned, produced and distributed by Dynamic Films, Inc.
BUSINESS SCREEN MAGAZINE
^
dynamic films, inc. •dynamic studiosjnc* medical dynamicsjnc* dynamic
film production corp. • distribution dynamics, inc. • alan shilin films, inc.
NUMBER 1 • VOLUME 19 • 1958
17
)F MOTION, SIGHT AND SOUND
NOW IN ^
UN DARKEN ED
''?
TSI Model D, for both large icreen
ction and TV-type picture on buHt-
een. /nc/udej mogaj/ne (or repeti-
orojectior) without rewindirig.
v/
wr
'SI Ouolite, provides large icn
:tion and also TV-type pictures
'n. folding screen. Holds up
feet of nim.
rSI OeVrylile, imoll
', provides uniurpaiied,
for oudiloriumt and c'ojiroomi
imoddles up lo 2000 leel ol Kim
The TSI Moviematic, with
built-in, folding screen, wcifi^hs /e.s.v
them 25 pounds includin<i the film.
Use it in lighted and darkened
rooms. Repeats the same film, black
i~ icliite or color, without rewimlin''.
The power of motion pic-
tures is now vours to
employ virtually anywhere.
There's a TSI projector for
every use — desk top, office,
shop, or auditorium, with
standard projection, repeti-
ti\e projection, and built-in,
TV-type screen. All are light
weight, and of unique de-
sign for economical upkeep.
TSI users comprise a blue
ribbon list of businesses and
educational institutions in
the Americas and overseas.
Let us arrange a demon-
stration through our dealer.
No obligation to \ou. Write
or call direct to:
#
Wally Moen
wd llghl
TECHNICAL SERVICE, INC.
30865 Five Mile Road • Livonia, Miehigo
Jew York Office: 14! East 44th Street, New York 17, New York
st Coast Office: 4357 Melrose Avenue, Hollywood 29, Ce
Along the Business IVewsfrants
Paul Hance, N. Y. Producer,
Dies After Auto Accident
<r Paul D. Hance, Jr.. president
of Paul Hance Productions, Inc..
New York City, died December
20 in Binghamton City Hospital,
after an automobile accident near
Binghamton, New York, December
1 1. Mr. Hance, who was 56 years
liifc
Paul D. Hance, Jr.
old, lived in Morris Plains, N. J.
In the film field since the 1920's
Mr. Hance was active in the devel-
opment of several improvements
in photographic processes. Coop-
erating with Eastman Kodak chem-
ists and Precision Film Laborator-
ies personnel, he developed a prac-
tical system of making "opticals"
on Kodachrome prints through
the use of chemical dyes.
He also helped build one of the
first Kodachrome printers and pio-
neered the "A and B" system of
printing, which eventually facili-
tated invisible splices on the print.
After graduating from the Uni-
versity of Illinois in 1925 as an
electrical engineer, Mr. Hance did
research work in sound at Bell
Telephone Laboratories in New
York. In 1929, he went to Aus-
tralia to establish the sound film
department of Fox - Movietone
News.
From 1932 to 1935, Mr. Hance
was associated with the DeVry
Corporation, where he worked on
a variety of technical applications
of 16mm film. Subsequently, Mr.
Hance joined International Busi-
ness Machines Corporation to or-
ganize an experimental 16mm mo-
tion picture department. He re-
turned to newsreel work for a
time when Newsreel Theatres,
Inc., was considering a change
from 35mm to 16mm film.
In 1939, Mr. Hance formed his
own company to engage in the
production of informational mo-
tion pictures. m-
Wilding Picture Productions
Moves Offices in New York
' Wilding Picture Productions,
inc., has moved its New York of-
fices to larger space in a new build-
ing at 405 Park Avenue. The
move is part of Wilding's long-
range expansion program.
Sales and service for merchan-
dising, sales training and promo-
tion programs, industrial films,
business shows and television will
be centralized at the new location.
Projection facilities will include
equipment for showing almost
every type of motion picture and
slidefilm including anamorphic,
both 35mm and 16mm interlock,
and a variety of wide-screen pro-
portions.
Wilding Manhattan production
facilities remain at 69th and Lex-
ington Streets. ^
Du-Art Acquires Assets of
Associated Screen News Ltd.
^ Du-Art Film Laboratories, Inc..
through its subsidiary. Associated
Screen Industries Ltd., of Mon-
treal, Canada, has acquired the
physical assets of Associated Screen
News Ltd. of Canada, announces
Al Young, Du-Art president.
Associated Screen News, found-
ed in 1920. specializes in theatri-
cal release printing for most of the
major American producers, and in
industrial and tv work for Cana-
dian and American producers.
Young says.
Young will be president of the
new company, to be known as As-
sociated Screen Industries Ltd.
Other officers are: Irwin Young,
vice president; Murray Briskin!
secretary; and Jack Fellers, treas-
urer.
Briskin, formerly executive as-
sistant to the president of Asso-
ciated Screen News, will be execu-
tive director of the company. ^
PRODUCER-CAMERAMAN
TV & MOTION PICTURES
15 years experience in motion
pictures — 6 years producing
Iv commercials. Desires posi-
tion with progressive organi-
zation in motion picture or tv
production. Used to hard work
and responsibility. Age 38
years.
Write Box BS-2A
BUSINESS SCREEN
7064 Sheridan Road • Chicago 26, III.
BUSINESS SCREEN MAGAZINE
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LARGEST SUPPLIER
I JVIOTION PICTURE, TV IviMD^
INDUSTRIAL PHOTOGRAPHfc
EQUIPMENT IN^THE EAST-|
■■■ 2JJt,aH;f5«''**»*as
^TITW
iHTliZlJ^
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333 ^Vest S2nd Street, New York City, Circle 6-547
$0nr/ far a •cr/i<>c/u/<> of rental
AWARD COMPETITIONS FOR BUSINESS FILMS
FREEDOMS FOUNDATION AWARDS
Sponsored by the Freedoms Foundation
Valley Forge, Pennsylvania
Closing Date for Entries: November, 1958
Categories : Consideration is given to all films
produced or released during 1958, which are
aimed at building a better understanding of
the American Way of Life.
Awards: A distinguished jury of State Su-
preme Court jurists and other eminent citizens
^elects one film for the top award and approxi-
Tiately 10 others for the George Washington
Honor Medal recognition. Awards will be
innounced at Valley Forge on February 22,
1959.
ro Nominate: Nomination forms are avail-
ible from Freedoms Foundation, Inc., at
Valley Forge, Pennsylvania, attn : Dr. Kenneth
IVells or W. C. (Tom) Sawyer.
16TH ANNUAL
SAFETY FILM CONTEST
Sponsored by The National Committee
on Films For Safety
(Entries Close February, 1959)
Sligible Films: All motion pictures and
lound slidefilms produced or released during
1958 whose primary objectives are safety or
vhich have important accident prevention
lequences.
Categories: Motion pictures, theatrical and
ion-theatrical (16mm) in each of four fields:
.. Occupational. 2. Home. 3. Traffic and
Pransportation. 4. General. Sound slidefilms
ire judged separately.
Awards: Bronze Plaques will be awarded to
op winners in each of the four fields and to
op sound slidefilms. Award of Merit Certifi-
ates will be given to other films for special
easons of subject treatment, production ex-
ellence and/or unusual contribution to safety,
^t the discretion of the judges, awards may
le given separately for "Instruction-teaching"
ind for "Inspirational" purpose films.
'resentation : Films winning the Bronze
^laque will be shown in October during the
National Safety Congress and Exposition in
/hicago. 111. Plaques will be presented at
hat time to representatives of sponsors and/or
iroducers of these films by the Committee's
hairman. Certificate of Merit winners will
eceive their awards immediately after the
nal judging which is in March. All winners
fiW be notified immediately after the final
udging.
IPECIAL Award: The David S. Beyer Trophy,
ponsored by the Liberty Mutual Insurance
Company, is awarded annually in special rec-
gnition of the best theatrical production on
ighway traffic safety.
nformation on Awards Program : Write to
i'^illiam Englander, Secretary, National Com-
littee on Films for Safety, 425 North Michi-
an Ave., Chicago 11, 111.
National and International Events
Reviewing & Judging Visual Media
SIXTH ANNUAL AWARD
COMPETITION FOR THE BEST
VISUALS IN SELLING
AND SALES TRAINING
COMBINED WITH
FOURTH ANNUAL 'DAY OF
VISUAL PRESENTATIO>>l"
M Sponsored by the National Visual Presenta-
tion Association Inc., the 1958 Awards and
Presentation events are in preparation, though
the date and location have not been announced.
Entries probably will be accepted through
March. Heretofore the competition has been
conducted on the following basis:
Scope: Full day of talks and seminars on the
production and use of visual presentations,
combined with a showing of prize winners in
the current competition.
Classifications: d) Motion Pictures; (2)
Films and Slides, excluding motion pictures;
(3) Visual Presentations other than films
(binders, flip charts, flannel boards, etc.).
Categories: (1) Selling (any visual device
used by salesmen to sell individual prospects;
this excludes mass media) ; (2) Sales Training
(any visual device used to train sales person-
nel) ; (3) Sales Promotion (any visual device
used to promote the sales of a product or
service) .
Awards: First and second place winner in
each classification and category. First place
winners are invited to make their presenta-
tions at a meeting held by the sponsoring or
co-sponsoring organization (last year the co-
sponsor, the New York Sales Executives Club,
held the presentation meeting) .
Entries: For entrance information contact C.
C. Sheppard, Committee chairman, Day of
Visual Presentation, at the National Visual
Presentatiap Association, Tn^ J^f* T^nv 14,
Old Chelsea Station, New York 11, N.Y.
EDINBURGH FILM FESTIVAL
Sponsored by the Film Festival Council
Edinburgh, Scotland
August 24 to September 14, 1958
(Entries close on May 31, 1958)
Categories: Features, Documentaries, Cul-
tural, Art, Experimental, Cartoon, Children's
Films, Television Films.
Awards: All films chosen for showing during
the Festival Season are presented with a Cer-
tificate of Participation.
Entry Data: Send detailed data on films to
Harold Wigren, Coordinator for Advisory
Committee, Council on Non-Theatrical Events,
1201-1601 16th St., N.W., Washington 6, D. C.
See page 197.
FIFTH ANNUAL
INTERNATIONAL ADVERTISING
FILM FESTIVAL
Sponsored Jointly by the
International Screen Advertising Services and the
International Screen Publicity Association
The Lido, Venice, Italy
Saturday through Thursday
September 20th to 25th, 1958
Management Committee: A Joint Executive
Committee has full responsibility for all policy
matters in relation to the festival. Categories
and awards will be planned by these repre-
sentatives of both sponsoring organizations.
Festival Director: Peter Taylor, 17 Berkeley
Street, London, W.l, England.
Entry Data and Deadlines: Write the Festi-
val Director in London. An important restric-
tion on entries is that no advertising film will
be accepted for the Festival ivhich has been
previously shoivn at any national festival or
similar function run on competitive lines.
Films entered in the Festival can, however,
be entered in any other festivals or award
competitions after they have been shown at
the International Advertising Film Festival.
Categories: Details on important changes
affecting the number of entries per category,
plus categories themselves, will be announced.
Jury: An International Jury will be selected
to judge motion pictures entered. Members
of the various international and national ad-
vertising associations and federations will
compose this judging group.
THIRD FILM FESTIVAL OF THE
SEATTLE FILM ASSOCIATES
Eagleson Hall, 1417 East 42nd Street.
Seattle, Washington
April 18, 1958
w As in last year's festival, films from na-
tional sources will be included in the program.
Films will be shown in four rooms simultan-
eously from 2:30 to 5:00 p.m. and from 7:00
p.m. to 10:00 p.m. Categories are Lands and
People; Art, Music, Literature and Experi-
mental; Community Problems, and Business
and Industry.
No Awards: No attempt will be made to judge
films; no awards will be given.
Film Festival Committee: Jessie Wilson
(Film Center, University of Washington),
general chairman; Jennie R. King (Pacific
Telephone & Telegraph Company), program
chairman; George Shields (Pacific Telephone
and Telegraph Company), chairman-finance
committee; George Gadberry (Film Center,
University of Washington), chairman-ar-
rangements committee ; Richard Fisher (En-
cyclopaedia Britannica Films Representative),
chair man-puhlicity committee.
Entry Information: Write Mrs. Jennie King,
Program Chairman, c/o Pacific Telephone &
Telegraph Company, 820 Fairview North,
Seattle, Washington.
BUSINESS SCREEN MAGAZINE
UBLIC RELATIONS -TRAINING • TECHNICAL • MEDICAL* FARM
ar
Educational pictures (that is. teaching fihus) need not be
preaching fihns. When they seem to be, they seem to miss
the mark. On the other hand, a good many, good educa-
tional films turn over the soil, plant the seeds, cultivate
the crop and enable educators to reap a harvest. You can
bring a lot out of the good earth. You can bring a lot out
of eager minds. The methods are identical. There is excite-
ment in learning when it's learning, and not being taught.
Among our clients:
American Telephone &
Telegraph Co.
Babcock & Wilcox Co.
Carborundum Company
Cast Iron Pipe Research
Association
E. I. du Pont de Nemours
& Company
Ethyl Corporation
Ford Motor Company
General Motors Corp.
McGraw-Hill Book Co.
Merck & Co., Inc.
— and many,
National Board of Fire
Underwriters
National Cancer Institute
Pennsylvania Railroad
Sharp & Dohme
E. R. Squibb & Sons
The Texas Company
Union Carbide & Carbon
Corporation
U. S. Navy
Virginia-Carolina
Chemical Corp.
Western Electric Co.
many others
Audio Productions, in<
FILM CENTER BUILDING
630 NINTH AVENUE
TELEPHONE PLaza 7-0760
NEW YORK 36, N
Frank K. Speidell, President Herman Roessle, Vice President P. J. Mooney, Secretary & Treas
Producer-Directors: L. S. Bennetts H. E. Mandell Earl Peirc
Alexander Gansell Harold R. Lipman Erwin Sch
Sales Manager: Sheldon Nemeyer
OPTICAL PRINTER
FROM OXBERRY
1. 35mni- 16mni by simple
interchange of sprocket and
shuttle with fixed pin
registration.
2. Automatic dissolve, stop
motion or continuous move-
ment, from 8 frames to 8
feet.
3. Automatic foilow-focus —
4 to 1 blowup, 4 to 1 reduc-
tion.
4. Variable speed motors with
high speed rewinds.
5. Delivers 22,000 foot can-
dles from 500 watt lamp:
will also handle up to 1,000
watt lamps.
6. Lens dial indicators cali-
brated in .0005.
7. Camera on cradled platform
with dial indicators for cor-
recting scene alignments.
8. Automatic and "Touch-key"
skip-framing.
9. Aerial image projector per-
mitting movine aerial
image.
10. Will handle Cinemascope
and all other wide-screen
lenses.
11. Projector head has dial
indicator and controls for
vertical and horizontal
movement.
12. Projector head will hold
4 -1,000 foot reels.
ANIMATION STAND
1. 35mm- 16mm by simple
interchange of sprocket and
shuttle with fixed pin
registration.
2. Automatic dissolve, stop
motion or continuous move-
ment, from 8 frames to 8
feet.
3. Rack-over camera with auto-
matic take-up.
4. Electric zoom with follow
focus from 36 to 1 field.
5. Electric platens, 12 and 18
fields.
6. Floating pegs with counters
and controls.
7. Inte rchangeable peg
standards.
8. Underlighting.
9. N, S, E, W compound move-
ments.
10. No-play counter mechanism.
11. Electric controls for all
movements with master
interlock — remote and/or
panel.
12. Rear projection for stop-
motion or continuous
motion images.
13. 5-speed stop motion con-
trols with high speed
rewind.
WRITE FOR NEW PRICE LIST AND SPECIFICATIONS
.J"
fA^ amnwat/on e^ulp^nent corp.
38 HUDSON STREET • NEW ROCHELLE, NEW YORK • NEW ROCHELLE 6-8138
vfQich for the
NEW
OXBERRY
STAND
specifically designed
for industrial
animation
BUSINESS SCREEN MAGAZINE
"Stay on the money" is an old motion picture principle,
as you know. It's the producer's ability to keep attention
focused on the main subject of the film.
And that's what Fred Niles Productions does. It stays
with the all-important purpose of the film . . . the reason
why you are making a picture. A Fred Niles film tells your
story, or imparts your idea, in the best possible manner.
You can find this one factor— adhering to the purpose of
the picture — in Fred Niles films, whether TV spots, sales
training or highly technical industrial films.
These are some of well-known companies currently
doing business with Fred Niles Productions: Clearing
Machine Corp., McCann-Erickson, Armour & Co., Admiral
Corp., John W. Shaw, York Corporation, Quaker Oats
Company, Leo Burnett, Lions International, Montgomery
Ward, Edward H. Weiss, Sundstrand Aviation.
FTtEID -A-. IsTILES Frod-Liotions, Ino.
Motion pictures for theatre, television and industry
22 W. HUBBARD STREET CHICAGO 10, ILLINOIS SUperior 7-0760
In Hollywood: RKO Paths Studios, Culver City
NUMBER 1
VOLUME 19
Along the Business JVewsfronts
wiwm
Join these companies who
have already found all the in-
gredients at one film pro-
ducer to assure effective film
programs.
VISUAlL.SCOF»E
incorporated
103 PAFCK: A'VEIMUE
new york, n. y.
Kodak Pavilion a Feature
of Brussels 1958 Exhibition
In the universal language of
color imagery, photography will
speak for itself — and Eastman
Kodak products — in the Kodak
pavilion at the Brussels Univer-
sal and International Exhibition
of 1958. to be held April 17
through October 19. Technical
information on how to photograph
effectively will be provided at the
pavilion by six specialists who will
answer questions in various na-
tional languages.
Expect 35 Million Visitors
Located near the Esplanade
Gate to the 500-acre fair-ground
in Hysel Park. Kodak's pavilion,
a 100- by 40-foot structure of
glass, steel and wood, will be a
neighbor to exhibit buildings main-
tained by Pan American World
Airways, International Business
Machines Corporation and Bell
Telephone Company. An esti-
mated 35 million visitors are ex-
pected at the fair.
Inside the pavilion, three 40-
square-foot color transparencies
will depict subjects associated with
simple camera snapshooting, mini-
ature camera photography and
home movies. Large color prints
will demonstrate some of the ways
photography serves mankind and
show Kodak's plants and people.
Kodak products will be on dis-
play but not for sale.
Overseas Firms Joint Project
The Kodak pavilion is a project
of Kodak Pathe, Paris; Kodak
Ltd.. London; Kodak A. G.. Stutt-
gart, and the parent company.
Eastman Kodak Company. Roch-
ester. New York. Other Kodak
distributing companies around the
world will send representatives to
the photographic information cen-
ter. S"
Films Help U. 5. Agency
Tell Our Story to World
'< Films are an important means
used by U.S. Information Agency
to bring the facts about the United
States to the people of Europe.
Latin America and the Near and
Far East.
USIA employs 1 200 Americans
at 200 posts in 79 countries to
carry out its mission of promoting
a better understanding of United
States policies and objectives, and
to combat Communist anti-Ameri-
can propaganda. 58'
142 Films Entered for
Canadian Film Awards
■A A total of 142 motion pictures
have been submitted for the 10th
annual competition of the Cana-
dian Film Awards. This year's
entry total is more than twice the
number entered in the last com-
petition.
The films will be judged in Ot-
tawa. Montreal and Toronto. It
is expected that the presentations
will take place in May. The Cana-
dian Film Awards is jointly spon-
sored by the Canadian Association
for Adult Education, the Canada
Foundation and the Canadian Film
Institute.
A record total of 88 non-theatri-
cal and theatrical films are compet-
ing in this year's program and a
new Television Commercial cate-
gory has 55 entries.
Total entries for the various
classes and categories of films are;
Theatrical: Shorts — 3; Non-
Theatrical: Arts & Experimen-
tal— 7, Children's — 7. General In-
formation— 15, Public Relations
— 14, Sales & Promotion — 8.
Training & Instruction — 7. Travel
& Recreation — 7; Television Films
— 16. TV Commercials— 55. 9
This modern pavilion will house Kodak exhilni at Brussels Fair.
PARTHENON PICTURES
-Hollywood-
A FILM PROGRAM FOR
THE BORDEN COMPANY
"HAIL THE HEARTY"— Enough
of the right foods for everybody
— a century of progress in mass
nutrition. (Sterling-Movies,
U.S.A.) * , *
"ELSIE & CO."— An I. R. film to
bring scattered employees into
unity by showing them the whole
company. 40 min. Color.
"GREAT BIG BIRTHDAY" — A
special-occasion film for the em-
ployees' parties inaugurating The
Centennial Year, featuring Elsie
in the boardroom. 15 minutes.
* * *
"THE SECOND AMERICAN
REVOLUTION"— A one-occasion
tool, quickly and cheaply pro-
duced to stand in for an officer's
personal appearance at an im-
portant Convention. 18 minutes.
AND A LETTER FROM
THE BORDEN COMPANY
New York, Oct. 14. 1957
TO:
Parthenon Pictures,
Hollywood.
Dear Cap:
Here's a long overdue letter to get
on the record some observations on
our recent experiences in the film-
making business. It is overdue be-
cause three films in a year — with no
prior experience in this activity —
is quite an experience, and it takes
time for recovery. In addition, the
new job has kept me hopping.
First, let me say that we are
happy — all of us. Everyone likes all
three pictures. That's quite an ac-
complishment in a complicated
company like this . . .
Second, we all liked doing busi-
ness with you. This is due partly, I
believe, to the initial policy of know-
ing what we wanted but giving you
a pretty free hand in developing it.
The fact that we now have what we
wanted is largely because you have
a sound grasp on what a business
should spend money for, and can
develop it without violating the in-
tegrity of a picture.
Finally, we liked working with you
and your group, and there's a fine
difference between doing business
with someone and working with
him. I shall miss these script con-
ferences, and the lively encounters
with all of you — Palmer, Stoney,
Meakin, Millington and the sundry
Hollywood characters who bright-
ened our days. So will my colleagues
in the Executive Suite, as well as
those in this Department.
The miracle of it. my friend, is
that we spent so much time and so
much money without any blow-ups
or anyone going home mad. Quite
an accomplishment! Should you
need testimonials at any time, steer
your prospects our way and we shall
testify cheerfully and without fee.
Sincerely,
Milton Fairman
(Asst. V.P.— Adv. & P.R.)
PARTHENON PICTURES
Cap Palmer Unit
Documentary Films ■for Business
2625 Temple St. • Hollywood 26
BUSINESS SCREEN MAGAZINE
i
35mm Eastman color release prints
(^ Kodachrome printing
"Blow-ups" from l6mm Kodachrome
to 35mm Eastman color negative
CORPORATION J ^
(a subsidiary of Du Art Film Labs., Inc.)
245 West 55th St., New York 19, N. Y. • PLaza 7-4580
NUMBER 1 • VOLUME 19 • 1958
AWARD COMPETITIONS FOR BUSINESS FILMS
THE TENTH ANNUAL
SCHOLASTIC TEACHER
FILM AND FILMSTRIP AWARDS
Sponsored by Scholasfic Teacher Magazine
(Program and award dates fo be announced)
Entry Deadline: September I, 1958
JOARD OF Judges: Judges are drawn from a
anel of 75 outstanding audio-visual education
xperts — teachers, city and state supervisors,
nd college teachers. They are nominated by
udges on the panel and by Editors of Scholas-
ic Teacher. For impartiality, their names
re kept secret. Chairman: Mrs. Vera Falcon-
r. Scholastic Teacher Film and Filmstrip
;ditor, 66 West 87th Street, New York, N.Y.
iLiGiBLE Films and Filmstrips: All films
nd filmstrips produced for school use ( other
han college) between September 1, 1957 and
eptember 1, 1958.
L WARDS AND CATEGORIES: Certificates are
warded as follows: 10 for sponsored films
or grades kindergarten through 12th; 7 for
1ms for grades 3 to 7; 7 for films for grades
through 12; 7 for filmstrips for grades 3 to
; 7 for filmstrips for grades 7 through 12.
'ilms and Filmstrips must be suitable for
;hool use and fit into school curriculums for
rades 3 through 12. Films produced origin-
(also see pages 20, 190, 192, 194, 197)
ally for television have received awards in
recent years.
Entry Information: Write Mrs. Vera Fal-
coner, Scholastic Teacher Film and Filmstrip
Editor, 66 West 87th Street, New York City.
EIGHTH INTERNATIONAL DISPLAY
OF CINEMATOGRAPHY FOR
PUBLICITY. INDUSTRY AND
TECHNICS USE
Sponsored by the
International Milan Samples Fair, Milan, Italy
April 12-27, 1958
Categories: Publicity Films; advertising
products, services, etc. Industrial and Tech-
nique Dnriimentary Films; achievements of
industry, manufacturing operations and appli-
cations.
Entry: Address requests for information to
Dr. M. G. Franci, The Secretary General,
Milan Fair, International Display of Cinema-
tography for Publicity, etc., Ente Autonomo
Fiera Milano — Via Domodossola, Milano, Italy.
Juries: The President of the Milan Fair will
appoint two different juries to award prizes
to films admitted in the Display; one for the
Advertising Category and one for the Indus-
trial and Technical Category. The Jury for
the Advertising Category will consist of a
film director, two publicity technicians, a
cinematography critic, one Milan Fair Exhibi-
tor, and a private citizen representing the
public. The Jury for the Industrial and
Technical Category will consist of a film direc-
tor, publicity technician, three Milan Fair
Exhibitors, a merchandise Commissioner of
the Fair, a newspaperman of the technical
press, and a private citizen.
Awards: Prizes will be awarded according to
the film's purpose. A print of each award
winning film will be granted by the entrant
to the Fair Archives of prized films.
SIXTH ANNUAL
CARTOONISTS" FILM FESTIVAL
Sponsored by the Screen Cartoonists Guild
(Entry deadline, date and locale to be announced)
Entry Information: Write to Lawrence L.
Kilty, business manager. Screen Cartoonists
Guild, 2700 No. Cahuenga Blvd., Hollywood 28,
California. The festival will take place in
the fall of 1958 in September or October. It
will be held in Los Angeles.
(CONTINUED ON PAGE HUNDRED NINETY-TWO)
Sometimes We Overlook The Obvious!
The nationally recognized quality built into Calvin production work is
available to you — as a Calvin services customer. Our standard of quality
in 16mm film* is a PLUS value — a producer's understanding of other pro-
ducers' needs. Just one reason v/hy we are working in partnership with
hundreds of other producers today!
V^ Complete Productions
V^ All Production Services
^ B/W or Color Printing and Processing
V^ Projection Equipment
BUSINESS SCREEN MAGAZINE
Everything under the Svn
to translate SCRIPTS
ff/tn
16MM Professional Film Viewer —
Makes film editing a breeze. Easy threading, portable, will not
scratch film. Enables editor to view film from left to right on
large 6" x AV2" brilliantly illuminated screen. Sound Reader and/or
Counter can be easily attached. Available in 35mm model.
16mm Professional Film Viewer $350.00. 35mm Model $500.00
As every Pro knows, Ceco carries just about
every quality product under the photographic sun.
But you need more than cameras, tripods,
dollies and recorders — you need more than
lenses, viewers, blimps, generators and lights.
You need answers to important questions —
how to successfully translate scripts into film.
No one man knows all the answers.
That's why Cbco employs a staff of experts
in every category of film-making — cameras,
recording, lighting and editing. Collectively
we have all the answers to help make you an
outstanding producer, director or cameraman.
You owe it to your career to use Ceco service
for Sales, Rentals, Repairs . . . and advice.
CECO Small Gyro Tripod
Features "controlled
action" with slow and
fast speeds for both
panning and tilting.
Weighs only 19 lbs.
Ideal for 16mm
Maurer, Mitchell.
B & H Eyemo and
similiar cameras.
$650.00
Aurlcon Cine — Voice Conversion
Cine — Voice Camera modified to
accept 1200-ft, 600-ft. and 400-ft.
magazines; has torque motor for
take-up. Also includes Veeder
footage counter and 3-lens turret.
Conversion only — $450.00 less mag-
azine.
GROVER Grip
Holds a light wherever space is
tight. No springs, no slip. Has 8"
spread. Both ends padded against
marring. Weighs less than 2 lbs. $6.85
R-15 FILMLINE Developer
Develops reversal and negative-positive film
at 1200 ft. per hour. Has variable speed
drive. Permits complete daylight operation.
Exclusive overdrive eliminates film breakage.
$2,995.00
ALES • SERVICE • RENTALS
FRANK C. ZUCKER
(Tflm^Rfl €ouipm€nT (o.jnc.
Dept. S 31 S West 43rd Street, New York 36, N. Y.
TE>A^E Directors View Finder Model C
For academy aperture, wide screen, cin-
emascope, vistavision and lO TV cameras.
Zoom type with chain & leather case
$100.00.
ADDITIONAL PRODUCTS
Camera Equipment Company offers the world's
largest and most compretiensive line of pro-
fessional cameras, accessories, lighting and
editing equipment. The quality product isn't
mode that we don't carry. See our Splicers,
— exposure meters — projectors — screens —
marking pencils and pens — editors gloves —
editing machines, rocks, barrels, and fables —
stop watches.
anctJiiMt; 7^'-
put more
into your MOTION PICTURE with
Color Reproduction Co.
16mm Color Prints
Color Reproduction Company in
its 19 years of special iziiig exclu-
sively in 16 mm Color Printing,
has earned a reputation for giuir-
aiiteed cjuality that is the Stand-
ard of the 16mm Motion Picture
Industry.
!BIlII>!H(£)Dl]r€TII>M COMPANY
W6 Santa Monita Blvd., Hollywood 46, Caliiornia
ilephone: OLdfield 4-8010
Communication:
a Way to Win
by Henry Strauss*
T N Our Field the proportion of
■*- "Unfinished Business" is far
greater than any amount that can
be considered "finished." This
would have to be so in any field
that deals as much with the un-
known composition of the human
mind and emotions as ours does.
I'd like to touch on one area
that is not only unfinished but
hasn't yet even become clarified —
an area that can well be a life or
death struggle for our society and
industry as a part of that society.
Sputnik has provided a glimpse
of a war worthy of mankind, one
that will be a war of competition
requiring the finest statesmanship;
the highest developed individual
creativity in our population; the
greatest intelligent deduction, and
the most dynamic, effective in-
dividual productive drive.
Success will require a well in-
formed, flexible public, capable of
accepting rapid change. It will
demand the greatest number of
individuals and industries with
initiative and drive, capable of
breaking through conformity and
the safety of meaningless routine.
It will get its strength and momen-
tum from the developed attitudes
of industrialists, educators, work-
ers, and all who make up this
country.
This job, in the short days
ahead, will be dependent upon well
developed communication channels
here and abroad, and the most
powerful internal and external
communications media.
Somewhere in this picture lies
our own — the film media. It will de-
pend on us as producers, working
with our clients, to constantly ex-
periment, test, and determine how
important the film medium can be
in increasing inititiative, produc-
tivity with the least waste of natural
and human resources, and under-
standing of our common needs and
goals.
•Hank Strauss is head of his own com-
pany, Henry Strauss &; Co.. Inc. of New
York City. A world traveller on projects
for his many clients, he brings a fresh,
\ igorous point of view to the vital tasks
of attitude-building films and other me-
dia created within recent years. This
piece was jotted on airline stationery as
he was cnroiite from Rome to New Zea-
land via San Francisco,
BUSINESS SCREEN MAGAZINE
fx^-f,\:'
The tradition of the New England Yankee
is to give, and receive, a quality dollar
value for a dollar. We have never seen fit
to depart from this principle in the film
business. Perhaps this is why a list of
our distinguished clients looks like this:
American Brass Company
American Optical Company
Commonwealth of Massachusetts,
Division of Employment Security
DATAmatic Division,
Minneapolis-Honeywell Regulator Co.
Delco-Remy Division,
General Motors Corporation
Electric Companies of the
Connecticut Valley
Emhart Manufacturing Company
The Fuller Brush Company
General Electric Company
Jones & Lamson Machine Company
Kaman Aircraft Corporation
Massachusetts Department of
Commerce
Monsanto Chemical Company
New Departure Division,
General Motors Corporation
New England Mutual Life
Insurance Co.
State of New York,
Division of Employment
Pratt & Whitney Company, Inc.
Raybestos-Manhattan, inc.
Rust Craft Publishers
Simplex Time Recorder Company
Sylvania Electric Products, Inc.
Vermont State Development
Commission
United States Marine Corps
Leadership is fashioned from experience. Men and machines
make motion pictures but talent and technique build a business.
Our permanent staff, incidentally one of the largest in the East,
is thoroughly prepared to offer complete creative and technical
services. You'll find a business like attitude towards your budget
and quality standards.
<^
r '.«^. '
•'^-^r^.as. ^iC^^fe/?^'
mMS^
?®j
^i^^i ■••^^-
BAY STATE FILM PRODUCTIONS, INC.
BOSTON • SPRINGFIELD • MASS.
NUMBER 1 • VOLUME 19 • 1958
Alonq the Business IVewsfrnnts
At the 1957 International Film Exhibition
in Rome, in which 28 countries participated,
the "SILVER ROBOT" for the best
science film was awarded to "In the Beginning"
produced for General Petroleum Corporation
by Gate & McGlone. This is the
seventh major honor accorded this film,
which now becomes the brightest star in a long
list of award-winning motion pictures
bearing this trademark..
■■^SP
GATE & McGLONE
Films for Industry
1521 CROSS ROADS OF THE WORLD • HOLLYWOOD 28, CALIFORNIA
30 Million Saw Ford Pix
in 1957, Company Reports
it Upwards of 30 million persons
saw Ford Motor Company motion
pictures during 1957. The Ford
films were shown more than 412,-
000 times to audiences in the
United States last year.
More than 22,000 other show-
ings were made outside the U.S.
Additionally, millions of persons
viewed the films on network and
local television.
A reported audience of approx-
imately 120 million persons have
seen Ford films in the last five
years. An accurate estimate can-
not be made of the television
audience during the five-year pe-
riod but the nearly 13,000 screen-
ings of Ford films probably drew
viewers in excess of the reported
audience, the sponsor notes.
Safety Films Popular
Driver education and highway
safety were the most popular sub-
jects among the variety of subjects
treated in Ford pictures shown in
1957. The Ford films' content
ranges from auto styling to sport
lessons. The driving and safety
films accounted for more than
8,500,000 of the total reported
audience and, in addition, these
films had more than 200 public
service tv showings.
43 Films Are Available
The Ford Film catalog is cur-
rently accommodating film users
with a listing of 43 subjects, in-
cluding three new 1958 vacation
film releases. The new films are:
West to the Tetons — depicting the
grandeur of Wyoming's Grand
Teton National Park; Okefenokee
Interlude — a pictorial boat trip
through Okefenokee Swamp, and
What a Vacation! — which high-
lights the tourist attractions of New
York City. Since 1950, Ford films
have received 34 awards for ex-
cellence in American and Euro-
pean film festivals.
One of the oldest documentary
sponsors in the nation. Ford Com-
pany started its motion picture pro-
gram in 1914, producing 35mm
films. Ford now offers 16mm color
and black white films on free loan
to schools, churches, farm and
youth groups, civic organizations
and company dealers.
Ford films are distributed
through company libraries in Dear-
born, Michigan, New York City
and Oakland, California. »
NAVA Convention, Exhibits
Set for Chicago, July 26-29
1^ Six audio-visual organizations
plan to meet concurrently during
the 1958 National Audio-Visual
Convention and Exhibit, to be held
in Chicago, July 26-29, at the Mor-
rison Hotel. An announcement of
the NAVA Convention was made
by P. J. Jaffarian, convention
chairman for the National Audio-
Visual Association, chief sponsor
of the event.
Groups which have announced
plans to participate in the NAVA
Convention are: the Educational
Film Library Association, with Dr.
Fritz White, Bureau of A-V In-
struction, University of Wisconsin,
as chairman; the Audio-Visual
Conference of Medical and Allied
Sciences, with Daryl 1. Miller, of
the American Medical Association,
in charge; the Agricultural A-V
Workshop, under the direction of
Gordon Berg, editor of "County
Agent and Vo-Ag Teacher" maga-
zine; the Religious Audio-Visual
Workshop, with Mrs. Mae Bahr,
Religious Film Libra' ies, Chicago,
as chairman; and the Workshop for
Industrial Training Directors,
headed by Richard Crook of Ab-
bott Laboratories, Chicago.
Members of the six groups par-
ticipating in the NAVA Conven-
tion will be able to attend meet-
ings and specialized workshops
which will explore practical solu-
tions to a-v problems. Leaders in
a wide variety of a-v areas will
be presented in group meetings
and the general sessions. R"
MOVIOLA
FILM EDITING EQUIPMENT
16MM-35MM
• PICTURE
• SOUND
Photo and
Magnetic
• SYNCHRO-
NIZERS
• REWINDERS
One of the
new series 20
Moviolas for
Dept. B
MOVIOLA MANUFACTURING CO.
1451 Gordon St. • HoUvwood 28. Calif.
BUSINESS SCREEN MAGAZINE
HIGH
(in audience appeal)
AND MIGHTY
(in audiences reached)
Firestone's biography of a missile, "THE CORPORAL STORY," is
off the ground and climbing fast . . . with 1,258 telecasts and com-
munity showing:s racked up during the past eight months, to an
audience exceeding 11,000,000 viewers!
For 25 years. The Firestone Tire and Rubber Company has used
the services of Association Films to reach school, community and
(for the past 11 years) TV audiences . . . today, there are 16 differ-
ent Firestone subjects in active release, several of which are in the
"Golden Circle" of most-widely-seen sponsored films ever made!
Fresh, imaginative promotion and a network of distribution
extending from coast-to-coast (virtually an imprint of U. S. popula-
tion patterns) helps companies such as Firestone (and some 150
others) get the best coverage and most mileage from their public
relations films— and at surprisingly low cost, per-viewer, per-
exposure! ,,.„■ „ ,,
Send for vour personal copy of "The Vteu-ing Millwnx, the
storv of Association Films' services to sponsors, and receive each
month, an interesting informal film newsletter, "Audiences." Just
ASSOCIATION FILMS INC.
EXECUTIVE OFFICES: 347 Madison Avenue, New York 17, New York . Telephone: MUrray Hill 5-8573
RIDGEFIELD, N. J.
Broad at Elm
FILM DISTRIBUTION CENTERS IN:
LA GRANGE, ILL. SAN FRANCISCO, CALIF
561 Hillgrove Ave. 799 Stevenson St.
America's First Distributor of Films from Industry — for the Nation!
DALLAS, TEXAS
1108 Jackson St.
Here are a feu, of the companies who have heen with us continuously for 15 years or more : METROPOLITAN LIFE INSURANCE ^'^^'^'li:^'j:"^;^;il^^^^^^
COMPANY (34 years), ARMOUR AND COMPANY ,21 years), THE GREYHOUND CORPORATION (20 years), NATIONAL DAIRY COUNCIL (19 years), BALTIMORE AND OHIO
years), GENERAL FOODS CORPORATION (17 years), JOHNSON & JOHNSON (15 years) and the BELL TELEPHONE SYSTEM (15 years).
NUMBER 1
VOLUME 19
1958
FILM AT I
the wealth of mature film
sense, skilled judgment
achieved only through
many years of actual
production
experience
now
starting
our 45th year
of applying Filmaturity
in producing better films
which produce better for clients.
ATLAS FILM CORPORATION
Producers of Quality Motion Pictures, Sound Slidefilms, Theatrical Shorts, TV Commercials
nil SOUTH BOULEVARD • OAK PARK, ILLINOIS
^./^ f^//i, rMAn^ - tJiPAi. rV2^ u^ /
CHICAGO PHONE: AUSTIN 7-8620
Offices in Chicago, Washington, D. C, and f-lollywood
32
BUSINESS SCREEN MAGAZINE
^RODUCER^LABORATORY TRADE ASSOCIATIONS
AMERICAN ASSOCIATION
OF FILM PRODUCERS, INC
Dffice: 7064 Sheridan Road, Chicago 26, Illi-
nois. Address: Executive Secretary.
Officers : Mercer Francisco ( Francisco
Films), president; James Kellock (Wilding
Picture Productions, Inc.), vice-president;
Harry Lange ( Kling Film Productions), sec-
retary; Mervin LaRue ( Mervin LaRue, Inc.),
treasurer. Lawrence Mominee I Atlas Film
Corporation); Frank Balkin ( Reid H. Ray
Film Industries); Charles Beeland (Charles
Beeland Films), directors-at-large.
Purpose: By mutual cooperation to educate
business, government and institutional groups
to the advantages and values of films and re-
lated audio-visual aids; to foster and promote
continued ethical relationships in all matters
between producers and clients; to advance the
creative and technical arts and crafts of this
specialized industry in which member com-
panies serve.
Publications: A news-letter for all member
companies is being initiated as part of a re-
activated 1958 program; cooperation with
civic groups under way; a Code of Ethics
adopted by the organization is universally
recognized as setting high standards within
the industry and among its clientele.
Member Companies: Atlas Film Corporation;
Beeland Films; Cinecraft Productions; Con-
dor Films; Francisco Films; Kling Film Pro-
ductions; Mervin W. LaRue, Inc.; Producers
Film Studios; Reid H. Ray Film Industries;
Sarra, Inc.; Wilding Picture Productions.
Meetings: Monthly meetings are planned dur-
ing 1958. 9
INTERNATIONAL SCREEN
PUBLICITY ASSOCIATION
Office: 11 Hill Street, London, W.I., England.
Contact: Lionel Gale, general secretary.
Officers: Jean Mineur (France), president;
Friedrich-Georg Amberg (Germany), Gerard
Hold-sworth (Great Britain), Massimo Momig-
liano (Italy), vice-pi-esidents.
Members: Chas. E. Blanks Pty, Ltd. (Aus-
tralia) ; Belgique Cine Publicite (Belgium) ;
Jean Mineur Publicite (France) ; Deutsche
ISPA (Germany ) ; Rank Screen Services Ltd.
(Great Britain); Cefima-Film (Holland);
United Film Makers (India) ; 0. Pu. S., S.P.A.
(Italy) ; Norsk Filmreklame (Norway) ;
Cyrenaica Cinema Co. (Lybia) ; Central-Film
(Switzerland) ; Filmlets (S.A.) Ltd. (Union
of South Africa).
Purpose: To develop members' business in
foreign countries and in their own countries,
and to exchange information, ideas, film
scripts, publications and all other matters of
interest to members. To represent and pro-
mote interest and advancement of members
both in their own countries and abroad.
Meetings: Executive Committee meetings
held quarterly. All-Member meeting in end
of May to coincide with the Brussels World
Fair in Brussels, Belgium. 9
National & International Organizations
Serving Filnn Producers & Laboratories
FILM PRODUCERS ASSOCIATION
OF NEW YORK, INC.
Office: 39 Broadway, New York 6, N.Y.
(WHitehall 3-7376).
Public Relations: Wallace A. Ross, 15 East
48th Street, New York 17, N. Y. ( PLaza
1-1920).
Officers: Nathan Zucker (Dynamic Flms,
Inc.), president; Lee Blair (Film Graphics,
Inc.), vice-president; Mrs. Maxine Culhane
( Shamus Culhane Productions, Inc.), secre-
tary; Edward J. Lamm ( Pathescope Company
of America, Inc.), treasurer.
* * *
Directors: Above officers and Stephen Elliot,
(Elliot, Unger & Elliot, Inc.) ; Walter Lowen-
dahl ( Transfilm, Inc. ) ; Peter J. Mooney
(Audio Productions, Inc.); David I. Pincus
(Caravel Films, Inc.) ; F. C. Wood, Jr. (Sound
Masters, Inc. )
* * *
Past Presidents: Peter J. Mooney (Audio
Productions, Inc.) ; Walter Lowendahl (Trans-
film, Inc.) ; Leslie Roush (Leslie Roush Produc-
tions, Inc.); Robert L. Lawrence (Robert
Lawrence Productions, Inc.) ; Harold E. Wond-
sel ( Wondsel, Carlisle & Dunphy, Inc.).
* « *
Members: (As of Feb. 1, 1958): Academy
Pictures, Inc.; Audio Productions, Inc.; John
Bransby Productions; Caravel Films, Inc.;
Thomas Craven Film Corp.; Shamus Culhane
Productions, Inc.; Depicto Films, Inc.; Dy-
namic Films, Inc.; Elliot, Unger & Elliot, Inc.;
Filmways, Inc.; Fordel Films, Inc.; Gold Medal
Studios, Inc.; Gray-O'Reilly Studio; Hartley
Productions, Inc.; Robert Lawrence Produc-
tions, Inc.; MPO Productions, Inc.; Owen
Murphy Productions, Inc.; Pathescope Com-
pany of America, Inc.; Robert Yarnall Richie,
Inc.; Leslie Roush Productions, Inc.; Sarra,
Inc.; Fletcher Smith Studios, Inc.; Sound
Masters, Inc.; Henry Strauss & Company, Inc.;
Bill Sturm Studios, Inc.; Television & Film
Graphics, Inc.; Transfilm, Inc.; UPA Pictures,
Inc.; Video Pictures, Inc.; Roger Wade Pro-
ductions, Inc.; Wondsel, Carlisle & Dunphy,
Inc.
* * *
Purpose: At monthly meetings and through
active committees, this organization works to
advance the motion picture production indus-
try in all its branches; to establish and main-
tain a high standard of ethics among produc-
ers, their employees, their suppliers and their
clients; to distribute accurate information
with regard to technical improvements; to
advise the general public on the importance
of the film industry in the nation's economy;
to encourage responsible people to enter the
industry; to promote, stabilize and coordinate
all elements of the industry.
* * *
Associates: In February, 1958, the organiza-
tion voted to open its ranks to Associate Mem-
bers from other segments of the motion
picture industry with whom the future of film
production is identified, reserving the privilege
of a vote on matters pertinent to producers
alone.
» * *
1958 Activities: Events ahead are to include
a Showcase of TV Commercials and Tech-
niques for advertising agencies and their
clients; a speakers bui-eau; screenings for
members and clients of outstanding film pro-
ductions, both theatrical and non-theatrical;
open meetings on important film developments;
stabilization of industry-wide labor relations
through a permanent labor relations commit-
tee; and a campaign for the authentic recog-
nition of achievements in the industrial film
and television film field. R"
FILM PRODUCERS ASSOCIATION
OF MINNESOTA
Officers: William Yale (Empire Photosound),
president; Cliff Sakry (Promotional Films,
Inc.), secretary; Tony Lane (Anthony Lane
Film Studios, Inc.), treasurer. Reid H. Ray
(Reid H. Rav Film Industries), manager, 2-
year term; Ralph Perry (Film Productions
Co.), manager, 1-year term.
Members: Anthonv Lane Film Studios; Con-
tinental Films; Thos. Countryman Film Pro-
ductions; Empire Photosound, Inc.; Film Pro-
ductions Co.; George Ryan Films. Inc.: Grif-
fith B. Wren Films, Inc.; Promotional Films,
Inc.
Purpose: The advancement of the arts and
crafts of film production, for imnroved client
relations and the exchange of technical infor-
mation.
Meetings: Monthly meetings planned during
Hi
vear. w
ASSOCIATION OF
CINEMA LABORATORIES. INC.
Office: 1905 Fairview Ave., N.E., Washing-
ton, D.C.
Officers: Reid H. Ray (Reid H. Ray Film
Industries, Inc.), president; Leon C. Shelly
(Shelly Films Limited), vice-president;
George W. Colburn (George Colburn Labora-
tory), secretary; Kern Moyse (Peerless Film
Processing Corp.), treasurer.
Board of Directors: Don M. Alexander
(Alexander Film Co.); 2 year terms: Spence
W. Caldwell (Caldwell Films Limited) ; Louis
Feldman (Du Art Film laboratories): Kern
Moyse; Byron Roudabush (Byron, Inc.); Sid-
ney Solow (Consolidated Film Industries);
and Reid H. Ray.
Meetings; Next meeting to be held April 21st
during Society of Motion Picture & Television
Engineers' convention in Los Angeles.
Activities: A recent publication defining film
laboratory standards is available on letterhead
request from the Association ofl[ice. Nine defi-
nitions of nomenclature terms were adopted
at recent annual meeting in New York City.
(CONTINUED on THE FOLLOWING PAGE)
NUM BER 1
VOLUME 19
1958
33
PRODUCER'LABORATORY TRADE ASSOCIATIONS
ASSOCIATION OF MOTION PICTURE
PRODUCERS AND LABORATORIES
OF CANADA
OKKICE (of the President » : 21 GrenviUe St.,
Toronto 5, Ontario.
Office lot the Secretary-Treasurer): 2121
Knightsbridge Rd., Ottawa 3, Ontario.
Officers: Arthur Chetwynd iChetwynd Films.
Ltd., Toronto I. iJirsideut ; Graeme Fra.'ser
iCravvlev Films Ltd., Ottawa i, past president;
Spencer Caldwell CS. W. Caldwell Ltd.,
'lorontoi, first vice-president; Gerald S. Kedey
(Motion Picture Centre, Toronto), secotul
vice-president; D. M. McClymont (2121
Knightsbridge Rd., Ottawa), secretary-treas-
urer.
Board of Directors : Henry Michaud (Omega
Productions. Inc.. Montreal i : Lew Parry
( Parry Films Ltd., \'ancouver, B.C. ) ; Gordon
Eraser (Shelly Films, Toronto, Ont.) ; Rev.
Anson Moorehouse ( Berkeley Studios, United
Church of Canada, Toronto, Ont. ) ; Two more
Directors to be appointed.
Membership: Canadian firms, partnerships,
and corporations engaged in motion picture
production or laboratory work. Membership
4.5.
Purpose: To promote and conserve the com-
mon interest of those engaged in the motion
picture industry in Canada by maintaining the
highest possible standards in the production
of motion pictures for commercial, theatrical
or television release and in all laboratory pro-
cessing; to correct abuses; secure freedom
from unjust and unlawful exactions; encour-
age cooperation in the industry and with other
associations.
1958 Activities: 1. Continuation and e.xpan-
sion of functions of the Association. 2. To
acnuaint industry, advertising agencies, tele-
vision networks and other potential sponsors
with the work of Canadian film producers. 3.
Make a Constitutional change whereby the
Executive structure will have two vice presi-
dents and six directors. 4. Form a new com-
mittee to study all phases of the film industry
in Canada. 5. Investigate a proposed move of
the Head Office to Toronto and appoint a sec-
retary-treasurer. 6. Continue the distribution
of the booklet "The Motion Picture in Busi-
ness" which is directed to executives in all
types of Canadian business. 1^^
INTERNATIONAL SCREEN
ADVERTISING SERVICES
Founded, 1935
Office of the Secretary: 17 Berkeley Street,
vindon W. 1., England.
* » «
Officers: Ernest Pearl (Pearl & Dean Over-
seas Ltd., Great Britain), president; .Jacques
Zadok (Cinema et Publicite, France), vice-
president; Dr. E. Martini Mauri (SIPRA
S.p.A., Italy), vice-president; Peter Taylor
( ISAS), secretary.
* * *
Purpose: The promotion and development of
National & International Organizations
Serving Film Producers & Laboratories
(Continued from Preceding Page 33)
cinema screen advertising internationally and
the promotion of interests of screen advertis-
ing contractors on an international level. The
organization also provides a central informa-
tion service for its members, and promotes
trade among them by pooling distribution
facilities.
Members: Lowe Argentina S.A.I.C. (Argen-
tina ) ; Filmads Proprietary Ltd. ( Australia ) :
Kino-Reklame GmbH i Austria ) : Publi-Cine
I Belgium ) ; Times Theatre Advertising Ltd.
I Canada ) ; Emelco Chilena ( Chile ) ; Corafilm
(Colombia); Gutenberghus Reklame Film
(Denmark); Societe de Publicite S.A.E.
( Egypt ) ; Finlandia Kuva Oy ( Finland ) :
Cinema et Publicite ( France) ; Deutsches Com-
merciale Filmwerbung GmbH ( Germany ) :
Pearl & Dean (Overseas), Ltd. (Great Brit-
ain) ; Bureau voor Theatre Reclame (Hol-
land) ; Blaze Advertising Service (India &
Celon ) ; SIPRA S.p.A. ( Italy ) ; Screens
Advertising Ltd. ( New Zealand ) ; Sverdrup
Dahl A S ( Norway ) ; Belarte ( Portugal ) :
Alexander Films (S.A.) ) PTY ) Ltd. (South
Africa); Movierecord S.A. (Spain); Associa-
tion of Theatre Screen Advertising Companies
( United States of America ) .
1958 Activities: The 5th International Ad-
vertising Film Festival, September 20-25. the
Lido. Venice. Italy. Regular meetings dealing
with problems of international screen advertis-
ing, particularly in the light of the establish-
ment of the European Common Market and
subsequent operation of the Free Trfd?
Araa. 1^'
BOLOGICAL PHOTOGRAPHIC
ASSOCIATION. INC.
Headquarters: Box 1668. Grand Central Post
Office, New York 17, N.Y. (Office of the
Secretary ) .
Officers: Leo C. Massopust, Sr. (School of
Medicine, Marquette University), president;
Verlin Y. Yamamoto ( Medical Instruction
Service, V.A. Administration Center, Des
Moines, Iowa), rice-president ; .Jane H. Waters
(Biological Photographic Association, Inc.).
secretary; Albert Levin (University of Pitts-
burgh, Magee Hospital, Audio-Visual Labora-
tory ), treasurer.
E.\ Officio: Leo C. Massopust, Sr. (School
of Medicine, Marquette University), editor of
Journal; Laurence B. Brown (Harvard School
of Dental Medicine), cliairman. Chapters Com-
mittee; H. Lou Gibson (Eastman Kodak Com-
pany), past-president : 1936-.t~; Warren Stur-
gis ( Sturgis-Grant Productions, Inc.), past-
president: 19.5Jt-.55; C. Graham Eddy i Medical
Illustration Div., Veterans Administration,
Washington, D.C.), past-president: 1952-53.
Directors: Harold C. Caitz (Medical Illustm
tion Service, V.A. Hospital, Buflfalo, N.Y. *
Capt. Stephen P. Dittmann ( Medical Audi(
Visual Dept., Walter Reed Army Institute of
Re.search ) ; John A. Gaughan ( Dept. of Medi-
cal Photography, University of Rochester
Medical Center) ; Robert A. Kolvoord (M. D.
Hospital and Tumor Institute, University of
Texas); David Lubin i Medical Illustration
Lab., V.A. Hospital, Bronx, N.Y'. ) ; Thomas
S. Masterson ( UCLA School of Medicine,
Visual Aids Dept. ) ; Howard E. Tribe ( Div.
of Medical Illustration, University of Utah
College of Medicine ) ; Lloyd E. Varden
iA-1105. 200 E. 66th St.. New York, N.Y'. >.
* * -A-
Membership: The Biological Photographic
Association is composed of medical doctors
engaged in practice and research; photogra-
phers in medical centers, scientific technicians.
* * *
Purpose: Dedicated to the science and tech-
nioues "pertaining to the photographing of
all things which live or which have lived."
s * *
Convention: The 28th Annual Convention
will be he'd August 18-21, 1958, at the Shore-
ham Hotel in Washington, D.C.
•if * *
Official Publication: The Journal of the
Biological Photographic Association. R'
UNIVERSITY FILM
PRODUCERS ASSOCIATION
Office: Of the Secretary, Daisy B. Sickles,
c o Department of Photography, Ohio State
University, Columbus 10, Ohio.
Officers : 0. S. Knudsen ( Iowa State College ) ,
president; Charles N. Hockman (University
of Oklahoma), rice-president; Daisy B. Sick-
les (Ohio State University), secretary; Oscar
E. Patterson ( University of California at Los
Angeles), treasurer.
Committees: Sherman A. Wilson, Curricu-
lum; Stanley E. Nelson. Xomenclaturc ;
Charles N. Hockman, Public Relations; Floyd
G. Walters, Equipment; J. W. Watson, Jr.,
Personnel; James Dunderstadt, Television;
Frank R. Paine. Membership; Robert W.Wag-
ner, Publications; Don G. Williams, Interna-
tional Relations; Frank Neusbaum, Festivals
and Contests; Hugh M. Dix, Distribution; J.
Edward Oglesby and Woodrow Wentzy,
Twelfth Annual Conference.
Publications: The quarterly Journal of the
University Film Producers Association ( sub-
scription to non-members $2.00 per year).
Other special reports and papers published at
intervals for member guidance, including a
recent International Calendar of Film Festi-
vals. The Association is represented annually
Kt Film Festivals and at the International
Sc-hools of Cinema Meetings.
Annual Conference: Twelfth Annual Con-
ference to be held September 1-5, 1958 at Col-
lege Station, South Dakota, with South Dakota
State College as host. Sf
BUSINESS SCREEN MAGAZINE
Missiles ... ?
Missiles can span oceans and continents.
But ideas^good or bad — can travel as f ar . . .
as fast . . . and with equally decisive impact.
The greatest need of a free society is .j
to produce within its ranks men and women who .
can think boldly . . . creatively . . . and constructively.
In this way, as well as through building
our material productive capacity,
America can most effectively strengthen
its arsenal for peace.
COMMUNICATORS
OF IDEAS
■■ ' '-^i.-' -.-■'-..It;
HENRY STRAUSS & CO. . inc.
31 WEST 53RD STREET • NEW YORK 19. N. Y.
PLAZA 7-0651
and communications programs for American Medical Association • An
Telephone & Telegraph
Company • The Ethyl Corporation • The General Electric Company • The Gulf Oil Corporation • The Health Insurance Institute
• The Mutual Benefit Life Insurance Company S The National Association of Manufacturers • Nation's Business Magazine •
al Railroad • The New York Telephone Company
The United States Army.
Box 2408
Gary 5, Indiana
Laboratory
5929 East Dunes
Highway
Telephones
Gary, YEllowstone 8-1114
Chicago, SAginaw 1-4600
FILM ECONOMY
Pictures That Do Their Job
Remain Industry's "Best Buy"
by William J. Ganz*
P conomy! That's the Keynote for 1958.
^--' This year, industry will be specially pres-
sured to keep down costs.
But what is economy? For the purchaser of
a business film it means a picture that does
the job for which it is designed.
Frequently, we in the business film indus-
try read articles in the trade press describing
"How we made our own business film — and
saved!" Track down these stories to their un-
happy endings, however, and you'll find that
all too often "home-made" films are highly
thought of by the amateurs who create them,
but poorly received by the audience for which
presumably they are intended.
Companies experienced in buying films have
learned to regard their producer as a practi-
tioner as ethical and as knowledgeable about
his profession as accountants, lawyers and doc-
tors are about theirs. These firms confide in
their film producer. The result is films that
deliver the message eflfectively and give the
client full value for his money.
Unfortunately, to the economy-minded com-
pany having films made for the first time, and
to the prospective purchaser who has been
"burned" by a poor or mediocre business film
in the past, all film producers are naturally
suspect.
Understandably, it is difficult to gauge a pro-
ducing film-maker's ability before he has done
a job for the prospective purchaser.
That is why your Buyer's Guide to Qualified
Film Producers is a valuable aid to prospec-
tive purchasers of business films. The listed
records are a good gauge of the quality of
producers under consideration. Prospective
film buyers can be sure that the film-producing
firms named in your publication are outfits
with records for delivering films that pay their
way — the kind that are a true economy in 1958
or any time.
•Bill Ganz has headed his own New York studio for the
past 39 years, is one of this industry's experienced vets.
PARTHENON PICTURES
-Hollywood-
A FILM PROGRAM FOR
CONN. GENERAL LIFE
INSURANCE CO.
"OUTSIDE THAT ENVELOPE"
— (Golden Reel '57)— for the em-
ployees who won't read those
booklets; the several benefits of
Group Insurance and Retirement
dramatized in Case Histories, in
an interesting story frame. To
create that "Better Employee
Understanding." Color, 39 min-
utes. (Modern TPS)
* * #
"THE LIFETIME LOOK" — the
same Case Histories, but an en-
tirely new story frame, to show
the employer how his business
can profit from that "Better Em-
ployee Understanding." An
agent's selling tool. Color, 44
minutes. (Modern TPS)
* * *
IN PROCESS — Individualized
adaptations of "Envelope" for C.
G. clients.
* * *
AND A LETTER FROM
CONNECTICUT GENERAL
TO:
Parthenon Pictures,
Hollywood.
Dear Cap:
We sat through the first of the
working showings of OUTSIDE
THAT ENVELOPE today. In the
next few days the entire company
will see it as part of the Home Of-
fice BEU.
It was just like the first time for
me; a tremendously impressive job.
The audience I was with was
probably the most sophisticated,
since it consisted of officers and
supervisors. The laughs were all in
the right places, the attention was
close and the understanding was
high. The new-building replacement
sections looked marvelous and I
think everyone who was there
agrees with the judges who gave it
the Golden Reel.
Thanks once more for an excel-
lent piece of work.
Sincerely.
W. K. Paynter
(Director, Adv. & P.R.)
OTHEH PARTHENON CLIENTS
(PICTURES IN PROGRESS)
American Petroleum Institute
Socony Mobil Oil Company
American Tel. & Tel. Company
and others
PARTHENON PICTURES
Cap Palmer Unit
Documentary Films for Business
2625 Temple St. • Hollywood 26
BUSINESS SCREEN MAGAZINE
an international marketing organization
specializing in the film medium
\|;j-*
1^
ALEXANDER FILM CO
J
One organization
delivering comprehensive service —
writing, producing, distributing
and merchandising
(ilms for any visual selling program.
, industrial film production
s public relations film production
, public relations film distribution
TV film production
, theatre-screen commercial film production
, theatre-screen commercial film distribution
, complete color loborotory focilities
. field merchondising services
Representatives in i\ew York, Detroit,
Cleveland, Chicago, Los Angeles,
San Francisco, Mexico City,
San Juan ami 100 other cities.
COIORAOO SPRINGS, COIORAOO
NUMBER 1 • VOLUME 19 • 1958
37
One Call for all You Need
LIGHTING EQUIPMENT RENTALS
ANYTIME, ANYVYHERE
For quick service, expert advice
and one low price for equipment,
installation and removal, call on
one of the nation's largest suppliers
of temporary lighting facilities —
Jack Frost. His lighting equipment
inventory is unexcelled. Below are
just a few of the many items
availahle for quick delivery
whenever and wherever needed.
LIGHTING
Complete M. R. Incandescent Equipment
M. R. Intensity Arc Equipment
Dimmer Equipment 250 W-10,OOOW
Diffusion
Scoops
Reflectors
Bullboards
Cable
PORTABLE POWER
EQUIPMENT
AC and DC Generators 15 Amps to 1500 Amps
(Truck or Caster-mounted)
Portable Transformers— Dry and Oil
Portable Substations
DOLLIES
Fearless and
Raby Panoram
Dollies
Crab and
Western
Dollies
GRIP
EQUIPMENT
MacTon Turntable
for Cars and
Displays
Mole Richardson
Boom and
Perambulator
Parallels
Ladders and Steps
Scrims and Flogs
Dots and Stands
Write or Wire
for
Catalog and
FREE
ESTIMATES!
JACK A. FROST
Dept. BS
234 Piquette Ave., Detroit 2, Mich.
SIGHT & SDimD
Bell System Premieres
"Unchained Goddess" on TV
r /"/;(' Lliuiiainecl Goddess, the
fourth in the Bell System's Science
Series, had its nationwide premiere
in color over NBC Television on
February 12th. The last of four
films produced for Bell by Acad-
emy Award winner Frank Capra.
the hour-long production features
Richard Carlson (who also di-
rected the film ) as "Fiction Writer"
and Dr. Frank Baxter as "Dr. Re-
search," in the story of weather.
In the cast of animated charac-
ters (supplied by Shamus Culhane
Productions) are Meteora, God-
dess of Weather, and her court,
consisting of Thor (thunder),
Boreas (wind), the Three Marutas
(rain, snow, and hail), and Cirrus
(clouds).
Tells Story of Weather
Following the pattern of Bell's
three previous science films. Our
Mr. Sim, Heiiio the Magfiificent,
and The Strange Case of the
Cosmic Rays, the story of weather
is told in terms of its effect on
mankind, the scientific knowledge
gained by research and observa-
tion, its action and causes, methods
of prediction, and the progress be-
ing made in attempts to control it.
Animation is used to simplify com-
plicated scientific concepts and
humanize abstract terms and ideas.
Dramatic concept is supplied by
Fiction Writer and Dr. Research
deals with the scientific knowl-
edge and data.
The action of wind and its for-
mation, clouds and rain, snow and
hail, lightning and thunder, are all
pictured and discussed. How
weather scientists collect data, ana-
lyze and study it for accurate pre-
dictions, track tornados and hurri-
canes, and attempt to control the
actions of all factors making up
bad weather, lack of rain, heavy
snows, etc., are amply featured.
How to Borrow This Film
Immediately after its TV pres-
entation, 16mm prints were de-
posited in local Bell Telephone
Company business offices for use
by schools and other organizations
on a free loan basis. Requests for
prints should be directed to the at-
tention of the local Manager or
i:)irector of Public Relations, f^
Index of Sponsored Films
• A complete listing of all films
featured in Busines.s Screen dur-
ing 1957 will appear in the next
issue. No. 2, I95S. i'^
Calvin 16mm Workshop in
Session from March 17-19
ir The Calvin Company has an-
nounced the presentation of an-
other 16nim Motion Picture Pro-
duction Workshop, to be held on
their sound stages on Monday,
Tuesday and Wednesday, March
17 through 19, in Kansas City,
Missouri. The workshop will con-
sist of special sessions in addition
to the Calvin staff screen talks on
various phases of 16mm film pro-
duction.
Included in the special sessions
are discussions and demonstra-
tions of problems of producing
wildlife films, led by Charles W.
Schwartz of the Missouri Conser-
vation Commission and of prob-
lems and results achieved in mis-
sile and rocket photography pre-
sented by Air Force personnel.
A visual presentation on Com-
munications will be made by either
Joseph W. Coffman, president, or I
Larry K. Hamilton, vice-president, i
of the Tecnifax Corporation. Also >
to be presented is a showing of
notable and recent 16mm films. i
There is no registration fee or
obligation for attending the ses- 1
sions. Those wishing to partici- '
pate are asked only to arrange j
their own transportation and hotel |
reservations. The Calvin Com- ;
pany will be happy to send com- ■
plete details to anyone inte-ested. •
FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS
ills berg wl
Tplete production servi
offers
animation
slide films
titles
telops
flip cards
lettering
layout
maps
backgrounds
retouching
color correction of
packaged products
a wide
assortment
of type for
hot press titles
type catalogue
on request
421 WEST 54th STREET, NEW YORK 19,N.Y.
PLAZA 7-1525
BUSINESS SCREEN MAGAZINE
And THE COMBINATION "^^^ ^^ F Packaged programs
for SALES and TRAINING... combining film production
and film utilization, using the new Xm Repeater
Projector, with exclusive "lift off" magazine!
MEMBER
SOUND MASTERS
165 WEST 46TH STREET, N.Y. 36, N.Y. PLAZA 7-6600
II
i
K)
OF NEW YORK
SOCIETY OF MOTION PICTURE AND
TELEVISION ENGINEERS
Office: 55 West 42nd Street, New York 36,
N.Y.
Officers: Barton Kreuzer (Director, Product
Planning, Eadio Corporation of America),
president; Norwood L. Simmons (Eastman
Kodak Company), executii'e vice-president;
Dr. John G. Frayne (Westrex Corporation),
past president; Axel G. Jensen (Bell Telephone
Laboratories), engineering vice-president;
Glenn E. Matthews (Eastman Kodak Com-
pany), editorial vice-president; John W. Serv-
ies (National Theatre Supply), financial vice-
president; G. Carleton Hunt (General Film
Laboratories'!, convention vice-president ;
Ethan M. Stifle (Eastman Kodak Company).
sections vice-president; Wilton R. Holm ( E. I.
du Pont de Nemours & Co., Inc.) ; secretarii;
Reid H. Ray (Reid H. Ray Film Industries,
Inc.), treasurer; Charles S. Stodter, executive
secretary.
Local Section Chairmen (for contact) :
Atlanta— B. M. Loden, Box .37, North Side
Branch, Atlanta, Ga.; Canadian — R. J.
Beaudry (Shelly Films, Ltd.), Toronto, On-
tario; Chicago — Howard H. Brauer, Box 430,
Evanston. 111.; Dallas-Fort Worth— R. K.
Keitz (Keitz & Herndon), 7123 Westbrook
Lane, Dallas, Tex.; Hollywood — John W.
DuVall. 1429 Cartwright, North Hollywood,
Calif.; New York— Burton F. Perry, 5 Hilltop
Road, Port Washington, N.Y.: Rochester — T.
Gentry Veal, 81 Shellwood Drive, Rochester,
N.Y.; San Francisco— Werner H. Ruhl, 415
Molimo Drive, San Francisco, Calif.; Wash-
PROFESSIONAL FILM
AND TELEVISION GROUPS
(also see pages 33, 34, 42, 86, 88, 90)
ington, D.C. — James A. Barker ( Capitol Film
Laboratories), 1005 Fairview Ave., N.E.,
Washington, D.C.
Purpose: The Society works toward the im-
provement, along technical lines, of film pro-
duction and e.xhibition, television and equip-
ment and film manufacture. Published reports,
standards and specifications are made available
through the Society and derive fi'om the work
of various committees.
Conventions: 83rd Semi-Annual Convention,
April 21-26, Ambassador Hotel, Los Angeles,
Calif.; 84th Semi-Annual Convention, Oct.
20-24, Sheraton-Cadillac Hotel, Detroit, Mich.
NATIONAL TELEVISION FILM
COUNCIL: NEW YORK CITY
Office: 1639 Broadway, New York 19, N.Y.
Phone: COlumbus 5-0756.
Chief Officer: Robert Gross (American Film
Producers), president.
E.xecutive Secretary: Bernie Haber (Batten,
Barton, Durstine & Osborn).
Meetings: The Council meets on the fourth
Thursday of each month (except July and
August) in New York City, where its active
membership is primarily located.
Activities: Quarterly forums on subjects of
industry-wide interest; symposiums on tele-
vision-film problems; talks by members and
guest speakers ; annual awards to outstanding
TV-film personalities in recognition of their
encouragement of the use of film on TV.
Purposes: To act as "United Nations" of the
TV-film industi-y, providing a clearing house
for all segments of the trade and a place for
solving mutual industry problems ; to improve
technical and commercial operations in TV-
film broadcasting; to provide a means for
various segments of the industry to settle
differences through amicable compromise and
cooperation. ^
INDUSTRY FILM
PRODUCERS ASSOCIATION
Office: Membersliip Committee Chairman H.
Eugene Burson, Jr., Hughes Aircraft Co.,
Supervisor, Systems Film Group, Room 1119,
Bldg. 12, Hughes Aircraft Co., Culver City.
California.
Officers : Daniel D. Downer ( Aerojet General
Corp.), president; Jay E. Gordon (Autonetics,
Div. of North American Aviation), vice-presi- ■
dent; Robert J. Gunther (North American
Aviation), secretary; Julian D. Ely (Lockheed!
Aircraft Corp.), treasurer.
Committees: Program — Rudolph Carlson
(Northrop Aircraft, Inc.); Standard.s — John
D. Rogers (Autonetics); Publicity — Betty J.
Williams (Lockheed Aircraft Corp.) . ^Sf
DilTfoNARY- "COMPREHENSIVE: LARGE IN SCOPE AND HAVING THE POWER OF FULL UNDERSTANDING."
C^omprelteniive .Jiervice" is dei/oted to the ZJ-uil Mnderilandin^ of our customers' needi and problems."
"27TH YEAR OF SERVICE TO THE USER OF MOTION PICTURES'
REELS • CANS
SHIPPING CASES
* A A
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EQUIPMENT (
ACCESSORIES
* -ft *
DISTRIBUTOR OF S
GOLDBERG BROS. |
PRODUCTS J
COMPREHENSIVE
FILMTREAT
REJUVENATION OF
16MM a 3SMM FILM
COMPREHENSIVE SERVICE CORPORATION
CALIFORNIA BRANCH
6674 SANTA MONICA BLVD.
LOS ANGELES 38
245 WEST 55TH STREET
NEW YORK 19, N. Y.
BUSINESS SCREEN MAGAZINE
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Aiming pictures to get results for clients * is a business in
itself, requiring specialized personnel, complete facilities
and all of the more than 25 years of experience we offer
for your next assignment.
Every sponsored motion picture, to be successful, must
be custom-made for the exact pmpose intended. Whether
in the vital business of today's selling needs, or to create
a better climate for management, to help develop inspired
interest of young people in the opportimities of totnorrow
. . . YOUR next picture is OUR most important.
*General Electric, Ford, IBM, General Motors, Kraft Foods,
International Paper, Richfield Oil, American Meat Institute,
Hotpoint, Chamber of Commerce of U. S., Moore Business
Forms, Chrysler, Etc.
P.S. Write today on your letterhead for a previeiv print of "COMING ATTRACTIONS' OUR story on 16mm sound film.
A
r
STUDIOS, INC. ^^
5631 Hollywood Blvd., Hollywood 28, Calif. Phone; HOIIywood 7-6126
CHICAGO: 2103 Orrington Ave., Evanston. Phone: DA 8-7236
NUMBER 1
VOLUME 19
1958
AUDIO-VISUAL COMMISSION ON
PUBLIC INFORMATION
Office: Room 2230, 250 West 57th Street.
New York 19, N.Y.
Officers: Harold E. Hill (National Associa-
tion of Educational Broadcasters, Urbana.
Hlinois), cliairmaii; Charles F. Schuller
(Audio-Visual Center, Michigan State Univer-
sity, East Lansing, Michigan), vice-chairman;
Emily S. Jones (Educational Film Library
Association, New York, N.Y.), secretary.
Executive Committee (in addition to offi-
cers) : Anna L. Hyer (Department of Audio-
Visual Instruction, NEA, Washington, B.C. ) ;
Don White (National Audio-Visual Associa-
tion, Fairfax, Virginia).
* * *
Purpose: A joint committee of nine national
organizations concerned with the improvement
of instruction through wider and better use
of audio-visual materials and methods. The
Commission has prepared and distributed
several publications including "Telling Your
A-V Story," "Gateway to Learning," and "A
Crisis in Education." Currently to be re-
leased is The Case of the CurioH.-< Citizen, a
color slidefilm tape recorded presentation of
a good audio-visual program in action.
Special Projects : Among projects in process
are a special bulletin for school administrators,
a folding piece on "Audio-Visual Facilities
for New School Buildings," "A-V on the Air,"
a booklet for audio-visual directors interested
in using radio and TV facilities, and a series
■of taped radio broadcasts. A series of articles
prepared for the Commission will appear in
the April issue of "Better Schools." 1^'
AUDIO-VISUAL SERVICE COMMITTEE
OF THE ASSOCIATION OF NATIONAL
ADVERTISERS, INC.
AUDIO-VISUAL GROUP
Office: 155 East 44th Street, New York 17.
N.Y.
OFFirER.s: Paul B. West, president; Lowell
McElroy, vice-president; Herbert A. Ahlgren,
administrative secretary, Attdio-Visval Service
Committee.
Membership: Willis H. Pratt, -Jr. (American
Telephone & Telegraph Company), chairman;
W. M. Bastable (Swift & Company) ; F. G.
Beach (^ Remington Rand Division, Sperry
Rand Corporation ) : Leo P.eebe ( Ford Motor
Company) ; Eyre Branch (Standard Oil Com-
pany of New Jersey) ; George J. Dorman
(United States Steel Corporation); Robert
DanieLson (Encyclopaedia Britannica Films,
Inc.) ; Harold F. Driscoll (Bell & Howell Com-
pany) ; Agnew Fisher (Trans World Airlines,
Inc.) ; John Flory (Eastman Kodak Com-
pany) ; John Ford (General Motors Corpora-
tion) ; William Hazel (Standard Brands In-
corporated) ; J. W. King (American Can
Company) ; John T. Madden. Jr. (Seagram-
Distillers Company); Kenneth Penney (Min-
nesota Mining & Manufacturing Company i ;
O. H. Peterson (Standard Oil Company of In-
diana) ; H. A. Richmond (Metropolitan Life
Insurance Company); Frank Rollins (E. R.
NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD
(also see pages 33, 34, 40, 86 a)id 88)
Squibb & Sons Division, Olin Mathieson
Chemical Coi-poration) ; Virgil Simpson (E. I.
du Pont de Nemours & Co., Inc.) ; Stanley F.
Withe (Aetna Casualty & Surety Company).
* * *
Purpose: The Committee initiates and e.\-
ecutes projects which will provide the 612
Audio-Visual Group members with cost, tech-
nical, distribution and other information about
business films and related audio-vi.sual mate-
rials.
The Committee has recently completed and
distributed a report entitled "Responsibilities
of the Film Producer and Sponsor." This re-
port, which pi-esents a comprehensive analysis
of sponsor and producer responsibilities in
the planning and production of non-theatrical
films, is designed to assist both the producer
and sponsor to reach a better understanding
and to secure a more satisfactory product.
Current projects of the Committee include
the preparation of an A.N. A. Audio-Visual
Handbook, a report on the use of Business
Films on Television, and the establishment of
an ANA Audio-Visual Clinic to review mem-
ber films and advise on production and distri-
bution problems.
AUDIO-VISUAL CONFERENCE OF
MEDICAL AND ALLIED SCIENCES
Officers: Daryl L. Miller (Assistant Director
of Motion Pictures and Medical Television,
American Medical Association), cliairman pro
tern; Dr. Donald A. Washburn (Director,
Bureau of Library and Indexing Service.
American Dental Association), r'ice-chairman
pro tern; Audrey Skaife (Administrative
Assistant, Medical Audio-Visual Institute,
Association of American Medical Colleges,
2530 North Ridge Avenue, Evanston. Illinois),
secretary-treasm-er pro tern.
Membership: Medical, dental and allied agen-
cies.
Purpose: To exchange information regarding
programs of the member organizations; to
discover, collect, disseminate and e.xchange
descriptive and evaluative information on
audio-visual media as related to their applica-
tion to education in the medical and allied
sciences.
Annual Conference: Held during the Na-
tional Audio-Visual Association Convention in
Chicago.
INDUSTRIAL AUDIO-VISUAL
ASSOCIATION
Founded, 1946
Office (of the Secretary) : Alan W. Morrison,
Socony Mobil Oil Company, Inc., 150 East
42nd Street, New York 17, N.Y.
Officers: Frank S. Rollins (E. R. Squibb &
Sons), President; Frank B. Greenleaf (U. S.
Steel Corp. Subsidiaries), First Vice-Presi-
dent; John T. Hawkinson (Illinois Central
Railroad Company), Second Vice-President;
Charles B. Gunn ( New York, New Haven &
Hartford Railroad), Treasnrer; Alan W. Mor-
rison (Socony Mobil Oil Company, Inc.),
Secretary; Raymond W. Roth ( U. S. Steel
Corporation), Assistant Secretary.
Principal Committees and Chairmen
Membership: Stanley W. Puddiford (Michi-
gan Bell Telephone Company), Chairtnan;
Marshall F. Hosp (General Mills, Inc.), Pro-
f/ram chairman — Western; Don Y. Pendas
(Charles Pfizer & Company), Program cliair-
man— Eastern; Bernard A. Bailey (Mytinger
& Casselberry ) , Publicity cliairman; Roy R.
Mumma (U. S. Steel Corporation), Technical
chairynan; W. B. Reynolds (Ohio Bell Tele-
phone Company), Constitution chairman;
James Craig (General Motors Corporation),
Historian; William B. Cox (Santa Fe Rail-
way), Past President chairman.
Purpose: To study all means of audio-visual
communications including creation, produc-
tion, appreciation, use and distribution; to
promote better standards and equipment and
to establish a high concept of ethics in the
relations of members with associated interests.
Annual National Meeting: April 29. .30 and
May 1, 1958, Minneapolis, Minn. (Members
only, but qualified guests from sponsoring
companies may apply to the Secretary for
admission) .
NATIONAL VISUAL PRESENTATION
ASSOCIATION. INC.
For Information : Write to Norman Bebell,
secretary-treasurer, or Phil Patterson, pro-
gram chairman, at: Post Office Box 14. Old
Chelsea Station, New York 11, N.Y.
Officers: Jacques Megroz (Life Magazine),
■president; Philip E. Dodge (F. W. Dodge Cor-
poration ) , vice-president (user) ; Charles Corn
(Admaster Prints, Inc.), vice-president
I trade); Norman L. Bebell (Bebell & Bebell
Color Labs.), secretary-treasurer.
C'lMMiTTEE Chairmen: Theodore N. Trett
(Direct Advertising Associates), membership
cliairman; Phil Patterson (Sales Management
Magazine), program chairman; C. C. Sheppard
( Woi-thington Corp.). Day of Visual Presenta-
tion chairman.
Board of Directors: Phil Patterson (Sales
Management Magazine ) ; Dr. Robert Cantor
(Ronson Corp.) ; Jeanne P. Conlon (Crawford,
Immig and Landis); Janet R. Wilkins (Na-
tional Association of Manufacturers) ; Theo-
dore N. Trett (Direct Advertising Asso-
ciates) ; Renita Johnson (Design Lab.) : C.
C. Sheppard (Worthington Corp.); Porter
Henry (Porter Henry & Co.); Lou Kaye
(Sloves Mechanical Binding Co.); Charles
Behymer (H. D. Rose & Co., Inc.).
Purpose; To encourage better selling through
better methods.
Meetings: Luncheon meetings are held once
a month at Toots Shor's, 51 West 51st Street,
New York City.
Annual Awards Competition; Day of Vis-
ual Presentation : To be held next fall, 1958.
Date and entrv deadlines to be announced.
BUSINESS SCREEN MAGAZINE
It's
the
picture
that
counts
MOTION PICTURE
(20 to 30 minutes)
currently
in produciion
for:
American Physical
Therapy Associatio
Chemstrand
Corporation
Eli Lilly and Compon
Ford Motor Compan)
General Motors
Corporation
Kaiser Aluminum
& Chemical Corp.
Monsanto Chemical
Company
New York Central
Railroad
Remington Arms
Company, Inc.
Reynolds Metals Co.
U. S. Air Force
U. S. Army
MK
PRODUCTIONS, ii
15 EAST 53rd STRE
NEW YORK 22
MURRAY HILL 8-78;
for mi\m/kt rmum
sound slidefilm projectors
get your message effectively
to any size audience
SHORT & SWEET
THE FLIP-TOP stars at desk-side sales
presentations. Dramatically tells a hard-sell
story without mess or set-up time, without room
darkening. Record and film simply slide into slots.
Polacoat rear-projection screen for startling clarity
in color or black-and-white. Top voice fidelity.
FULLY AUTOMATIC
THE MICROMATIC is the industry's
standard for quality and performance.
Film advances automatically — always
on cue— triggered by standard 30-50
impulse. DuKane "Redi-Wind" eliminates
film rewinding forever! Shadow-bo.i screen
built into carrying case, plus plenty of
power for big-screen projection.
AUDITORIUM SIZE POWER
THE AUDITORIUM COMBINATION brings
you fully automatic sound slidefilm projection.
The high powered projector with 1200-watt
capacity combined with the high powered
auditorium sound unit produces large, brilliant
pictures and fills any auditorium with .sound.
Entire combination packs into two compact,
attractive carrying cases.
There's a DuKane sound slidefilm projector especially made
to bring your message to any audience, from one to thousands!
DuKane's top quality and rugged dependability give you
sparkling pictures and bell-clear sound, now and for many years
of hard use. Simple to operate, even by inexperienced personnel.
For a demonstration in your own office, send in the coupon.
CORPORATION
DuKane Corporation, Dept. BS-28 , St. Charles, Illinois
I am intr-rpsted in iParninK morn ahoul DuKani- sound slidefilrr
I)rojPCtor3, particularly Q the F'liptop □ the Micromatic
□ the Auditorium Combination
NAME
COMPANY-
ADDRESS—
CITY
MnnsantD Aids Science Education
1 6mm Release of Televised "Conquest" Series Begins
With Three-Part Film to Motivate Young Scientists
DUKANE products are sold and serviced by a nation-wide network of audio-visual experts
ii Monsanto Chemical Company,
through their film distribution
agency. Modern Talking Picture
Service, Inc., have announced the
release of the 60-minute film. Con-
quest No. 1, first of the com-
pany's current Television Science
Series, for general distribution to
high schools and interested adult
groups on a free-loan basis.
Produced by CBS Television and
telecast nationally on time paid
for by Monsanto as a public ser-
vice, the series has been widely
acclaimed by critics of such papers
as the New York Herald-Tribune,
the Philadelphia Inquirer, the
Washington Post and Times Herald
as one of the best presentations of
scientific facts and data now on
television. The series was plan-
ned with the advice of the Ameri-
can Association for the Advance-
ment of Science, The National
Academy of Sciences, and the Na-
tional Research Council.
"The Edge of Life"
Complete with commercials,
which are extensions of the scien-
tific theme of the film. Conquest
No. 1 is subdivided into three
sequences of action. The first.
The Edge of Life, pictures the
world of micro and submicro-
organisms through the eyes of a
powerful electron microscope.
Wobbly, shapeless viruses through
which man discovers the secrets
of life, and the frightening action
of cancer cells at work are dra-
matically exposed.
Knowledge from Sea Floor
The second phase. The Ocean's
Bottom, takes the viewer to the
floor of the sea, along the valleys
and peaks of its floor. The knowl-
edge gained from this craggy bed
hints to scientists that a great ice
cap could cover most of the pop-
ulated earth in a few years rather
than the centuries originally be-
lieved. In the last sequence. The
Edge of Space, the blackness of
the void and the brightness of our
world in it are shown through the
rocket camera's eyes.
Eric Sevaried, Director of NBC's
News Bureau, narrates the pro-
gram. In the final moments, he
and two leading scientists stress
the urgent need, through their dis-
cussion on the state of science in
Russia and the U.S., for a genera-
tion of young scientists developed
in a climate of intellectual freedom.
Prints are available from Modem
Talking Picture Service, Inc., 45
Rockefeller Plaza, New York 20,
N.Y. They request a month's
advance notice prior to the book-
ing date. Prints will be scheduled
by their regional exchanges nearest
the user.
* :): *
Illinois Welfare Dept. Holds
Film Conference in Chicago
■jV Featuring motion pictures on
mental health, a one-day film con-
ference for some 250 representa-
tives of Chicago labor, manage-
ment and religious groups was
sponsored by the Illinois Depart-
ment of Public Welfare in Chi-
cago's Congress Hotel, January 31.
The purpose of the conference
was to acquaint group representa-
tives with the availability of Wel-
fare Department films for use in
their own organizational programs.
Because of the response from at-
tending representatives, the Wel-
fare Department plans to conduct
conferences annually — or possibly
semi-annually on a sectional basis.
Films were shown in morning
and afternoon sessions at the con-
ference. Relating to various as-
pects of mental health, the films
included: Anger at Work, Person
to Person Commimication, Mr.
Findley's Feeling, Boy with a
Knife, and The Family Circus.
Also shown was a filmstrip on the
volunteer services of the Illinois
Department of Welfare. A dis-
cussion period followed each film
presentation.
As Ye Sow, a film depicting the
care of the mentally disturbed in
Illinois State Mental Hospitals, was
presented at a conference luncheon
meeting addressed by Dr. Otto L.
Bettag, M.D., director of the
Department of Welfare. W
PROFESSIONAL
TITLE Typographers
and
Hot-press Craftsmen
SINCE 1938
Write for FREE type chart
KNIGHT TITLE SERVICE
IIS W. 23rd St. N«w York, N.Y.
44
BUSINESS SCREEN MAGAZINE
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Avoids unnecessary print replacements
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Prints always
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EERLESS
PROCESSING CORPORATION
165 WEST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF.
next an- dates . .
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The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
aU of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and tlirough the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NEW VICTOR VIEVS^ER
The first profes-
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Victor Assembly ID — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
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baffled — or separately cased 12" speaker as shown.
VICTOR..
ANIMATOGRAPH CORPORATION
EST. 1910
ONLY $92.00
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE. CONNECTICUT
THE LOGIC
of Film Results
by Thomas J. Barbre*
IF YOU HAVE a prospective cli-
ent who looks upon you, the
motion picture producer, as a sort
of animated portrait photographer,
you'd better change his thinking or
get yourself another client.
We are not still-life shutter
jockeys. We are experts in the
matter of knowing what keeps
motion picture audiences glued to
their seats and what bores them
near to tears. Most of us have
devoted our lives to the business.
The best of us has produced a
lemon or two.
Staying out of the lemon busi-
ness is, of course, our first order
of business. We at Barbre Pro-
ductions have a method which we
think works pretty well. Cer-
tainly we are not unique.
The first thing we do is to try
and sell ourselves to the client, not
by any high-pressure huckstering,
but by means of thoughtful, well
considered logic. We establish
ourselves in much the same light
as the client's lawyer, his doctor,
or his insurance counsellor.
We try to ascertain ( 1 ) what is
the story the picture is to tell, (2)
what is the purpose the picture
is to accomplish, and (3) to what
audience or audiences the picture
must appeal.
Given these facts, we submit an
outline. At an outline conference,
perhaps the most crucial in all
negotiations, we draw out the client
as to his ideas of what should be
presented within the context of the
three points above.
If we cannot agree with him, we
tell him so, and we tell him why.
We feel that a poor picture will
harm us as much as it will him.
We have been thanked more than
once for thus guiding the course
of a picture.
If the client insists on leaving
in the lemon extract, we do so,
ever so sadly. The client usually
sees the error in time for a revi-
sion job before final recording.
« * «
*Mr. Barbie is head of Ihe Denver film
oigiini/ation ihat bears his name. Found-
ed in liMO. Barbre I'rocUictions now oc-
cupies a modern studio building recently
completed in this important, growing
center of niounlain stales iiuliislry and
agriculiuic.
BUSINESS SCREEN MAGAZINE
ff
what
does it take
to ignite
a critic?
A scene from "Energeticaliy Yours." a humorous color film
about mankind and energy. A Transfilm Production, designed
by Ronald Searle for Standard Oil Company (New Jersey)
VV ENORMOUSLY IMAGINATIVE"-New York Herald Tribune :{« "TRULY A MASTERPIECE"-New York Daily News *
"SUPER-SOPHISTICATED"-Pittsburgh Post Gazette Jjc "BRILLIANT'-Atlanta Journal i^: "WONDERFUL SATIRE"-Boston
Herald ^ "A LITTLE CLASSIC'-Philadelphia Bulletin ^ "UTTERLY CHARMING"-San Diego Union^^ and scores more.
'Energetically Yours" has received more critical acclaim — including a spread in LIFE-
than any other sponsored motion picture this year.
What did it take to produce a film like this? The same talent and technical
skill that goes into every Transfilm production.
nmB
Each job is an important job at Transfilm.
Why not consult us about your next film?
PRODUCERS OF QUALITY FILMS TO FIT EVERY BUDGET
EAST: 35 WEST 45th STREET, NEW YORK 36, N.Y, | |^f^ MIDWEST: THE CARLTON HOUSE. PITTSBURGH 19. PA.
NUMBER 1 . VOLUME 19 • 1951
from tuba toots to bassoon booms . . .
f ilmsovncls I for the
most complete library of
music and sound effects
Honks! Blares! Brays!
Blasts! Whizzers! Catcalls!
And all the sounds in-between! Plus an unsurpassed
range of talent and technical knowhow — for scoring,
editing, recording, dubbing and mixing sounds and music
for TV Films, Animation, Slide Films, Documentaries,
industrial Films and Feature Productions.
Detailed rate schedule and additional information available
upon request. Call ENright 9-1300 collect, or write:
f ilmsownds, inc.
105 East 106th Street, New York 29, N. Y.
Ihe Praducer's View
by Nathan Zucker, President
Film Producers Association of New York
/^ NE OF THE Problems we continually face in our industry
^"^^ is that of trying to find the proper language to describe
new techniques, functions and concepts.
For example, we have no words in "communications" to
distinguish properly between the device, either mechanical
or electronic, and the art. Television, film, tape are
transmission or transcription devices. Their skillful use
to inspire, instruct, or inform can be described as communication.
I qualify this last statement because here, too, we often
confuse communication with propaganda.
We disregard all of our motivational and educational
experience if we believe we communicate with people by
telling them or persuading them. We achieve a state of
communication with people when they participate in the
process of exchange of ideas or emotions.
All this is by way of leading up to the fact that "producer"
is a cloak of many colors that covers many functions as
well as individuals and organizations. It can describe a function
and a business enterprise. It can apply to both the concept
of creative catalyst and the responsibility of getting a job done.
We at the Film Producers Association of New York, with a
membership of thirty-five producing companies, have had
to define what we mean by a producer. This doesn't
mean that we disagree with all other variations on the theme,
but, as in viewing some kinds of contemporary art, one
has to draw the line somewhere.
The film producer is a responsible organization whose primary
business is the production of motion pictures. This
organization must have been in business for at least a year
and in its application for membership in the FPA must submit
evidence of its creative and technical competence and of its
financial responsibility. Membership involves adherence
to a code of ethics.
We who are engaged in the sponsored film field have been
merchandising, on the part of our clients, confidence, quality,
services and responsibility. It would seem that our clients
have a reasonable right to expect the same qualities
from their suppliers.
This does not mean that we want to minimize the creative
function of the producer in communications. But the
many services related to this function must be done well and
with responsibility.
Our industry is growing. Like our clients, we have a
past, present, and a future.
BUSINESS SCREEN MAGAZINE
PRODUCERS AND CAMERAMEN HAVE NAMED THE AUR/CON "SUPER-(200 ". . .
'Xke Tmest and Jastest-wor king 16mm Sound-Camcrar
WRITE FOR YOUR FREE COPY OF THIS NEW "SUPER-1200" CATALOG.
which illustrates the many outstanding and fast-working features of this
professional 16mm Sound-Camera, such as . . .
"^ "Super-1200" Camera is "self-blimped"for whisper-quiet studio use.
"^ Precision, jewel-hard Sapphire Film-Gate.
"^ Studio and Telephoto Finder Systems, plus Reflex Ground-Glass Focusing.
"^ "Rock-steady" picture synchronizes with "Double-System"
Sound-Recorder; or you can record High-Fidelity Optical and
Filmagnetic sound-tracks "Single-System" on your picture film.
"♦f Sold with a 30-day money-back guarantee, you must be satisfied!
i^ P 1^ D € © IMI
A PRODUCT OF
BERNDT-BACH, INCo
6910 Romaine Street, Hollywood 38, California • Hollywood 2-0931
CAESAR-SALTZMAN
Special Effects Optical Printers
and Animation Equipment
ANIMATION
TITLES
STILLS
CARTOONS
TRICK PHOTOGRAPHY
ANIMATION AND SPECIAL
EFFECTS CAMERA STAND
Model No. 1)I-E
An intelligent approach to today's
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INDUSTRIAL MOTION PICTURES
EDUCATIONAL MOTION PICTURES
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OPTICAL PRINTER FOR
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WRITE FOR COMPLETE LITERATURE
We Have What Business IVegiIs
Producer Leadership With Unity Can Make a Real Contributloi
by L. Mercer Francisco
President, American Association of Film Producers
^>i
S. G. SALTZMAN, INC.
SALES DISTRIBUTORS for CAESAR MANUFACTURING, INC.
480 lexlnglon Avenue, New York 17, N. Y.
MARKETING, PRODUCTION. AD-
MINISTRATION — these and
other activities present increasingly
difficult problems to the Manage-
ment of today's large business
organization.
The toughest of all these tough
problems is universally conceded
to be those involving the human
factor in business. The larger the
organization the more complex
such problems are.
In its attack upon these prob-
lems, the Management of modern
business has, since only World
War II, given more attention to
"human relations" than have all
the conquerors and kings, and all
the captains of industry and mer-
chant princes, in all past history.
The Key Is Communication
The key to successful "rela-
tions"— customer, public, indus-
trial, trade, employee, community,
governmental, or what — has
proved more and more to be in
effective communication.
Witness the growing interest in
semujitics and empathy — two
words that, up till a few years ago,
were found only in unabridged dic-
tionaries. Today they are bandied
about in many a business confer-
ence. And the increasing use of
the conference is itself, recognition
of the need for communication —
the need to understand and to be
understood.
To achieve better communica-
tion in business. Management is
turning with increasing confidence
to the use of films, of one form or
other, since films have proved to
be the instrument without equal
for disseminating information, for
inducing thinking, and for influenc-
ing emotions and behavior.
Management Would Invent It
Films, particularly sound films,
as an instrument of communica-
tion, meet so effectively and so
efficiently the needs of today's
large scale business organization
that, if they did not already exist.
Research and Development engi-
neers would undoubtedly be set to
work inventing them for Manage-
ment's use.
If the Management of the busi-
ness enterprise or other institution
faced with communication prob-
lems has not made as much use of
the film as its values warrant, it is
because the skilled practitioners in
film making have not adequately
explained those values. The task
of winning a place for the film as
an instrument of communication
equal to that enjoyed by the oral
and written word, is, however a
herculean task and one with which
no single film producer can hope
to cope with complete success.
Three Areas for Cooperation
He needs help! Help in the
form of the collective effort of all
professional film producers work-
ing in collaboration in behalf of the
filmic medium rather than in hot
competition for film orders. That
effort should be directed along
three basic lines:
First, .studying the intrinsic na-
ture of the sound film as an instru-
ment of communication, to the end
that its myriad elements may be
used to increase the already extra-
ordinary effectiveness of the
medium.
Second, striving to promote har-
monious relations between pro-
ducer and producer as well as
between producer and sponsor, to
the end that the ethical standards
of the industry may approach those
of the professions.
Use the Medium Itself
Third, using the film itself, and
all other media of communication,
for promoting a better understand-
ing of the nature and uses of the
film, on the part of producers and
sponsors alike, to the end that the
use of films may become as stand-
ard a part of the business operation
as advertising, personal sellini',,
sales promotion, merchandising,
and public relations.
Professional film producers, by
working together can, without
question, achieve these objectives
to a far greater degree and in much
less time than they have been
gained to date by producers going
their separate ways. In such col-
lective eft'ort it is definitely true
that the whole is greater than the
sum of its parts! ^
Editor's Note: Mr. Francisco,
with several decades of profes-
sional experience as senior execu-
tive of leading film companies and
head of his own Chicago concern.
was recently re-elected head of the
American Association of Film
Producers for the 1958 term. ©■
BUSINESS SCKEEN MAGAZINE
Boston
Film Festival
Edinburgh
Film Festival
Golden Reel
Film Festival
Harrogate
Film Festival
Rome
Film Festival
Scholastic
Teacher
Film Festival
Stamford
Film Festival
Venice
Film Festival
iA
<>i^^'
"V^^-^'
ff..
tangible
results in sales
and good will paid
for the picture
many times over.-^-
KNICKERBOCKER
PRODUCTIONS, INCORPORATED
1600 Broadway, New York 19, N.Y
Telephone: Circle 5-6710
NUMBER 1 • VOLUME 19 • 1958
51
YOU CAN'T POUR KNOWLEDGE
into the mind of a student like milk out of a pitcher. Learn-
ing requires motivation and participation, and educators
have found that for the absorption and retention of infor-
mation the silent filmstrip is an outstanding teaching tool.
Silent filmstrips, by their nature, compel the student to
inquire and to think. They combine visual and intellectual
stimulation v/ith such effectiveness that today filmstrip
projectors outnumber motion picture projectors almost
two-to-one in American schools.
Using the filmstrip medium, your budget will
reach an audience twenty times as large as the
same amount of money spent on a motion picture.
With a stafF of fourteen specialists, Filmfox has produced
more than 1000 filmstrips. This background of experience
and the best equipment in the industry is available to you
if you have a message to convey to America's youth.
FILMFAX PRODUCTIONS, INC.
Office
10 EAST 43rd STREET
NEW YORK 17, N. Y.
Studio
STATION PLAZA
BEDFORD HILLS, N. Y.
WoRivSHOP PLANNERS (left to right) L. Paul Flory, assi. chief; C. Graham
Eddy, chief. Medical Illustration Div., Veterans Administration: Neal
Keehn, Calvin Co. vice-pres.; Dr. David Ruhe, audio-visual director,
Kansas University Medical School.
Medical Film Workshop at
Calvin Week of April 14th
w The Calvin Company has an-
nounced their plans to again assist
in the presentation of a special-
subject motion picture Workshop
in the fields of health and medi-
cine.
The Second Annual Medical
Motion Picture Production Work-
shop will be held during the week
of April 14th in Kansas City, Mis-
souri. Consisting of three days of
small group workshop sessions,
talks, and demonstrations, it will
end with a Workshop banquet.
The total fee for participation will
be $60.00, including a banquet..
Anyone interested in this subject
is welcomed. Contact the Calvin
Company, 1105 Truman Road,
Kansas City, Missouri for complete
details on the program and for
registration. ^
Dental & X-Ray Techniques
Shown Via Closed-Circuit
i^ Dental surgery and X-Ray tech-
nique, demonstrations emanating
from Walter Reed Army Medical
Center in Washington, D. C. were
presented to medical audiences in
Chicago recently via closed-circuit
television.
The suruical technique demon-
strations were telecast in color and
shown to the Chicago sessions on
big screens through the facilities
of Closedcircuit Telecasting Sys-
tem, Inc., New York City.
On January 29, a 4-hour close-
up-camera demonstration of den-
tal surgery at Walter Reed Hos-
pital was beamed to 850 dental
students and faculty members of
the Northwestern University Den-
tal School in Chicago. A two-way
audio-hook-up enabled the North-
western audience to discuss the
presentation with the participating
dental surgeons at Walter Reed.
On February 8, the latest X-Ray
techniques were colorcast from
Walter Reed to more than 400
radiologists attending the three-
day convention of The American
College of Radiology in Chicago's
Drake Hotel.
The Washington - Chicago
closed circuit visualizations fol-
lowed the linking of Washington
and New York City for a medical
demonstration on December 12,
1957. In this instance, CTS tele-
vised a demonstration of mouth
surgery and tooth repair at Walter
Reed Hospital to an audience of
1,700 dentists at the Greater New
York Dental Meeting in the Stat-
ler Hotel. *
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BUSINESS SCREEN MAGAZINE
We Salute
THE FILM PRODUCERS
who have so effectively produced more
than 1,000 motion pictures, slide films, and
meeting programs planned and written by our
creative staff in the 11 years we've been m business
American Film Producers
Atlas Film Corporation
Audio Productions, Inc.
Barlen, Inc.
Bray Studios, Inc.
Byron, Inc.
Capital Film Studios
Cineffects, Inc.
Cinevision, Inc.
Condor Films, Inc.
Dallas Jones
Productions, Inc.
DeFrenes Company
Depicto Films, Inc.
Empire Photosound, Inc.
Farrell & Gage Films, Inc.
Fletcher Smith Studios, Inc.
New York
Chicago
New York
Pittsburgh
New York
Washington
Washington
New York
Easton, Md.
St. Louis
Chicago
Philadelphia
New York
Minneapolis
New York
New York
Fordel Films, Inc.
Galbreath Picture
New York
Reid H. Ray
Film Industries, Inc.
St. Pau
Productions, Inc. Ft.
Wayne, Ind.
Robert Yarnall Richie
General Motors Photographic
Gulf Coast Films, Inc.
Detroit
Houston
Productions, Inc.
Roland Reed Productions, Inc.
New Yor
Hollywoo
Herbert Kerkow, Inc.
The Jam Handy
Organization, Inc.
New York
Detroit
Sound Masters, Inc. New Yor
Tantamount Pictures, Inc. Richmond, Vj
Texas Industrial Film Company Housto
John Bransby Productions
New York
Unifilms, Inc.
New Yor
Leslie Roush Productions, Inc.
New York
U. S. Department
Loucks & Norling Studios, Inc.
New York
of Agriculture
Washingto
McLarty Picture Productions
Meridian Films Corporation
Mervin W. La Rue, Inc.
Buffalo
Pittsburgh
Chicago
U. S. Naval
Photographic Center
Universal International Studios
Washingto
Hollywoo
Mode-Art Pictures, Inc.
Paul Hance Productions, Inc.
The Princeton
Pittsburgh
New York
Wilding Picture
Productions, Inc.
Willard Pictures, Inc.
Chicag
New Yoi
Film Center, Inc. Princeton, N.J.
William J. Ganz Company, Inc.
New Yoi
''" "GiM/edr (jHmducei,
CREATIVE PLANNING FOR VISUAL CR ESE NT AT I ONS
3408 Wisconsin Avenue, N.W. • Washington 16, D. C. • Emerson 2-8200
NUMBER 1 • VOLUME 19 • 1958
When you produce your next slide film,
remember . . . UCA VICTOR SOUND
makes the picture complete!
lor Custom Recording covers more ground — faster —
other service of its kind. Our engineers" superior skill,
1 by years of experience and the most up-to-date tech-
id equipment, makes RCA Victor the constant leader
d.
tor also supplies the most extensive library of musical
for slide films - at no extra cost. First quality record-
'ul handling, and fast delivery go hand-in-hand with
er.
:A Victor Custom Record Sales provide you with its
famous "one-stop" service — recording, editing, pressing, and
shipping — for greater quality, economy, and results!
RCA Victor custom record sales ^t)
Neiv York 10, 155 East tUh St MVrray Hilt »-7t00
Chicago II, U5 N. Lake Shore Drive WHitehaU i-F2'15
Hollywood 38. 1016 N. Sycamore Ave. OLdfieU i-ieso
Nashville 3. 1515 McGavock St ALpine 5-eS91
In Canada, call Record Department, RCA Victor Company. Ltd.. its
Mutual Street, Toronto. Ontario. For iniormation concerning other foreign
countries, write or phone RCA International Division. SO Rockefeller Plaza.
Neiv York tO, N. Y.-JU 6-SSOO.
Byers Film on Wrought Iron
Going Strong After 12 Years
A Wrought iron was what the man-
agement of A. M. Byers Company
of Pittsburgh, Pa., had in mind
when they named their industrial
motion picture Eternally Yours,
12 years ago. In choosing the
title, the wrought iron manufac-
turers also appear to have accu-
rately gauged the metal of the
film itself. Eternally Yours re-
cently was slated for its lO.OOOth
showing.
In terms of durability and dis-
tribution. Eternally Yours is a
noteworthy example of an informa-
tive sponsored film's long-term
sales potential. Eternally Yours
has increased its bookings each
successive year since its release.
Currently, the film is being booked
an average of 100 times per month.
During its first two years, the
film was exhibited exclusively to
engineers and although the audi-
ence has been broadened to in-
clude vocational and college stu-
dents, foremen's clubs and other
groups, plus television viewers,
the film still draws its initial target-
audience — designing and specify-
ing engineers.
Produced by Wilding Picture
Productions. Inc.. Eternally Yours
was planned for longevity. His-
torically and scientifically accu-
rate, it became an accepted educa-
tional supplement, of value to the
student engineer and the practic-
ing graduate engineer. It has be-
come a standard film for many
schools, colleges, company and
fraternal groups. Twenty prints of
Eternally Yours are on permanent
loan to schools and colleges.
A 31 -minute black white narra-
tive. Eternally Yours pictorializes
the discovery of wrought iron, its
history, properties and uses. Re-
counting how, in biblical times,
man learned that he could forge
metal for weapons, the film scans
the technological evolution which
has kept iron economically impor-
tant to artisans, architects and de-
sign engineers for more than 1900
years.
Portrayed are the discoveries of
the Egyptians, who found that the
metal would melt faster when a
crudely conceived forced-air draft
was introduced to the fuel. Im-
provements brought about by early
Asiatic smelters, by the Spanish,
the English and by Americans are
chronicled.
Climactically, the film depicts
the development of the Aston-
Story process which eliminated
(continued on page 56)
BUSINESS SCREEN MAGAZINE
Top Quality
TV Commercials
Educational
Sales Training
and Industrial
Films
Lhtrty-one years
of professional
experience together
with completely
integrated studio
and laboratory
facilities plus
top-flight personnel
Chicago Film Studios
56 East Superior Street
CHICAGO . 11
Phone WHitehall 4-6971
Let Us Define
Responsibility
Ly Francis Carter Wood, Jr.*
N My Estimation a motion pic-
\ tine producer is a man with a
dual responsibility. He has a re-
sponsibility to his cHent and a re-
sponsibility to the motion picture
industry. To the extent that he
meets these responsibilities to his
fullest capacity, he may be con-
sidered a conscientious and ethical
producer.
The established producer has a
heavy investment in experience,
equipment and overhead. He is
in constant competition with in-
dividuals who would like to achieve
the same position in the industry.
In his relations with his client the
producer is to a great extent deal-
ing in intangibles — ideas. It is in
the execution of these ideas that
the motion picture is born. It is
a rare client who knows enough
about motion pictures to evaluate
what he is going to get for what
he is willing to spend.
For this reason the prospective
client is often beguiled by the in-
dividual who promises more than
he is able to deliver. Such a pro-
ducer serves neither his client nor
the motion picture Industry.
The established producer wel-
comes competition from either in-
dividuals or small organizations
who give the client what he wants
and needs. A satisfied clientele
enlarges the use of the medium on
which we all depend for our liveli-
hood. The unethical producer
serves neither himself, his client
nor the industry. Opportunism has
no place in our business and gains
no lasting rewards for its practi-
tioners.
*Mr. Wood is president of Sound Mas-
ters, Inc.. New York film producers and
an experienced creator of pictures in his
own right. SM is now in its eleventh
year.
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THE DISTRIBUTOR'S GROUP, Inc.
204 • 14th St.. N.W. ATLANTA 13, GA.
E, X, PA N S f I 10|Nr
NUMBER 1
VOLUME 19
1958
Coming soon
to serve you with
TV^ICE the processing
facilities
• New Neg.-Pos. Color
• New 35 mm Black-and-White
"Daily" Service
T^VICE the printing facilities
T^VICE the editorial facilities
TV^ICE the sound services
• Both RCA and Westrex
CAPITAL
FILM LABORATORIES, INC.
1905 Fairview Ave. N.E.,
Washington 2, D. C.
LAwrence 6-4634
(CONTINUED FROM PAGE 54)
hand-puddling, a back-breaking,
dangerous job. Then the film ex-
plains the many uses to which
wrought iron is put by industry
today.
Educational content, subtle-sell
and an accent on selective distri-
bution are regarded by the sponsor
as the factors which have estab-
lished a wrought iron record for
Eternally Yours. In recent years,
television coverage has grown as
something of a bonus for A. M.
Byers Company. Eternally Yours
has been telecast in a number of
cities and one print, cut to 27' _;
minutes, is on file with a major
network. m>
Asbestos-Cement Siding Use
Shown in "Man from Missouri"
; • How leading builders through-
out the United States are using
Asbestos-Cement siding to in-
crease the sales of medium and
higher priced homes is shown in
The Man from Missouri, a new 1 8-
minute color motion picture spon-
sored by Asbestos-Cement Prod-
ucts Association.
Designed for showings to build-
ing industry groups, The Man from
Missouri features three large
builders in the east — Frank
McClatchey, McClatchey Building
Corporation, Philadelphia, Pa.,
Bob Scarborough, Haddonfield,
N. J., and Max Fink, Margate,
N. J.
The Man from Missouri was
produced by Hartley Productions,
Inc., New York City, from a script
by Newton Meltzer, whose cred-
its include several industrial and
television productions. The film
is being distributed on a free loan
basis from the Asbestos-Cement
Products Association, 509 Madi-
son Avenue, New York 22. N. Y.
Fisher Co. Names
Advertising Mgr.
•w" Walter K. von
Schonfeld has been ap-
pointed a d V e r t i si n g
manager and public re-
lations director of Os-
car Fisher Company,
Newburgh, N. Y., man-
ufacturers of automatic
photographic process-
ing equipment.
Von Schonfeld has
many years of experi-
ence, was associated
with General Electric
and Indian Motorcycle
in the U. S. B^
The Giant Redwoods Star
in This New Color Film
-ft The Forever Living Forests, a
27-minute color film produced by
W. A. Palmer Films, Inc., San
Francisco, for the California Red-
wood Association, has been re-
leased for viewing by the lumber
industry and schools, clubs and
other groups.
Directed by Dave Buder, the
film was made in Humboldt and
Mendocino counties in the North-
ern California redwood region dur-
ing the spring, summer and fall of
1957. Photography was done by
cameraman Joe Dieves and assist-
ant cameraman Dick Fowler. Bar-
ney Petty did the script.
The film gives a general view of
modern logging and lumbering in
the redwood industry, from selec-
tive cutting and tree farming meth-
ods, to modern mill practices which
enable even the bark of redwood
logs to be utilized as byproducts.
Ideal Picture Corp. is handling
the nationwide release of the
movie. Black and white prints are
available for tv use. ^'
* * *
Playhouse Pictures Opens
Midwest Office in Chicago
i" Peter Del Negro has been ap-
pointed niidwestern representative
for Playhouse Pictures, Hollywood,
California by Adrian Woolery,
president of the animation studio.
Del Negro's appointment estab-
lishes Playhouse Pictures" first
midwest representation. The new
midwest offices are located at 360
North Michigan Avenue, Chicago
1. Illinois. The Chicago office
phone is STate 2-3686.
Before joining Playhouse Pic-
tures, Del Negro was general man-
ager of UPA Pictures, Chicago.
Previously, he had been associated
with Gene Peters Associates, San
Francisco, and had operated his
own commercial art studios in
New York City. ^
•5f
FILMS
IMPRESSING
THE MIND'S EYE
EDWARD FEIL PRODUCTIONS
1514 PROSPECT AVENUE
CLEVELAND 15, OHIO
BUSINESS SCREEN MAGAZINE
Vidicam pictures corp
motion picture producers
210 EAST 5th STREET, NEW YORK 3, N. Y.
TELEPHONE Algonquin 4-71 02
NUMBER 1
VOLUME 19
MEW SERVICE
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ISINESS SCREEN MAGAZINE
Five Exec Appointments
Announced at Wilding Studio
"■ Five executive promotions at
Wilding Picture Productions, Inc..
have been announced by C. H.
Bradlieid, Jr.. the company's presi-
dent.
C. B. Hatcher, formerly secre-
tary-treasurer, now is vice-presi-
dent in charge of tinance. F. F.
Palac has been appointed treasur-
er and L. A. Backey is secretary.
W. H. Tinkham has been nameJ
vice-president in charge of produc-
tion and J. M. Constable has been
made vice-president and e.xecutive
producer. 'j9'
Rinker Appointed Vice-Pres.
at Kling Film Productions
•:V Edward W. Rinker has been
promoted to the position of vice-
president at Kling Film Produc-
tions. Chicago. He previously was
a Kling account executive.
Rinker, who has over 20 years
in the graphic arts field, moved
into the motion picture industry
from a career as a magazine photo
illustrator. After serving as direc-
tor of photography for an educa-
tional film producer, he entered the
film sales field as an account exe-
cutive for a commercial studio. '^'
Promotion of the
theatre screen adver-
tising medium is dis-
cussed by (I to r) Reid
H. Ray. Ted Caiii;er.
Gordon Winkler and
Frank Havlicek at re-
cent meetiiii; in Minne-
apolis (see below)
Theatre-Screen Ad Bureau
Will Promote This Media
•u Formation of Theatre-screen
.'\dvertising Bureau, to make avail-
able facts on theatre screen adver-
tising as a major advertising media.
has been announced by Gordon
Winkler, information director for
the organization. The bureau is
supported by the companies en-
gaged in production and distribu-
tion of filmed commercials design-
ed for motion picture theatres.
Winkler, a member of the firm
of Daniel J. Edelman & Associates,
will head up both research activ-
ities and information for the
bureau. The agency has offices
in New York City and Chicago.
According to a recent research
report, theatre screen advertising
is used in about 94 per cent of the
19,209 theatres in the United
States. Winkler said. Commercials
vary from 40 to 90 seconds.
The bureau's program will in-
clude brochures, news releases,
newsletters and films. A speakers'
bureau also is planned. \'§;
Film on Refugee Camps
Produced for Church Groups
iV The Long Stride, a new 16mm
sound film reporting factually on
conditions in world refugee camps,
has been released by the Broad-
casting and Film Commission of
the National Council of Churches
and is available to local churches.
The film was commissioned by the
council's relief agency. Church
World Service.
I^iJmlMMi ^
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BUSINESS SCREEN MAGAZINE
Dw the World's Largest Motion Picture Studios s
Available for the Production of Industrial Films
Under one roof, within the walls of the M-G-M studio, are
all the creative resources and technical facilities that could
conceivably be required for the production of industrial films.
Here can be found the talent, the know-how, the showman-
ship to create a superlative shooting script. Here are the
facilities that will glamorize a product, or present a corporate
story and MGM-TV can meet the total requirements nec-
essary to produce an interesting and informative industrial
motion picture.
A partial list of clients of MGM-TV
RCA • Eastman Kodak • Helene Curtis • Knickerbocker Beer • Maybelline
Pure Oil Company • Schlitz Beer • Standard Oil of Indiana
Houbigant Perfumes • Bell & Howell • Richard Hudnut • Pillsbury
Sets? Anything from a castle to a Caribbean isle. Props?
A warehouse with over 160,000. Costumes? About half-a-
million. Music, make-up, sound-effects... there is no other
studio in the world with comparable resources.
Together with the most modern camera equipment, the fast-
est processing in black-and-white or color, the most efficient,
creative and experienced personnel in every department —
MGM-TV is in the ideal position to produce an outstanding
industrial film for your company or client.
WIRE, WRITE OR PHONE
Richard A. Harper
General Sales Manager Richard Lewis
701 7th Ave., New York 36, N. Y. 360 N. Michigan, Chicago, 111.
JUdson 2-2000 RAndolph 6-1011
Commercial &
Industrial Division
A Service of
Loev^'s Incorporated
Virgil "Buzz" Ellsworth
M-G-M Studios, Culver City, Calif.
TExas 0-3311
Dur Most IVeglected Weapon
Why Don't Our Film Exports Tell America's True Story?
by Walter Lowendahl, President, Transfilm, Inc.
W/ HAT Has The United States,
* * with the world's greatest
film industry at its command, done
to utilize the tremendous poten-
tialities of the film?
Very little.
Each year hundreds of Holly-
wood films are sent abroad by
individual film distributors. We
may well ask what these pictures
are saying about America.
Here are a few examples from
popular American films.
Delightful as it appeared to us.
Oklahoma! struck the French as
unbelievably naive. Judged with
a clear eye, it will be seen that
the film really does not repre-
sent anything but a sentimental,
stylized and imaginary America.
Marty is closer to truth because it
neither falsely praises nor deni-
grates the average urban Ameri-
can. But, in reality, how many
American Marty's are there?
We are sending The Glass
Menagerie to the Brussels World's
Fair — -but, like most of Tennessee
Williams' views of life, this one is
singular and neurotic. It certainly
cannot be considered representa-
tive of American family life.
All Pictures are Propaganda
When Blackboard Jungle was
shown overseas, it made a deep —
and damaging — impression upon
the wife of an important Asian
government official. Shortly after-
ward, when her husband was as-
signed to Washington, she dreaded
to accompany him. Later she
confided apologetically to Ameri-
can friends that she had been
afraid to send her children to an
American school.
This woman, remember, is
educated. If she failed to com-
prehend that Blackboard Jungle
depicted only a very small segment
of our schools, what can be ex-
pected of less educated audiences
in other parts of the world?
The fact is, like it or not, all
pictures and plays that go abroad
propagandize America. It is not
the policy of our government to
scrutinize entertainment for sub-
liminal messages; nevertheless, un-
noticed and sometimes unintended
messages are embedded in every
film. Intentionally or not, they all
say something about American life.
Obviously, in allowing pictures to
go abroad that show us to be a
nation of teen-age werewolves,
wealthy gangsters, dope addicts
and neurotic women, we are doing
ourselves a disservice. These films
propagandize against our own
interests.
People of other nations, more-
over, can scarcely believe that any
government would permit such
films to be exported // they were
not true. Therein lies the danger.
We should not assume that for-
eigners understand our customs,
either governmental or popular.
Our only recourse is to show the
other side of the story.
The Other Side of the Story
What is the other side? Merely
what we Americans have been tak-
ing for granted for years ... in-
dustrial America, labor unions and
labor laws, factory working con-
ditions, the factories themselves,
the astounding variety of products;
Americans helping one another.
Red Cross volunteers, welfare or-
ganizations, safety and health;
American farms — land, equipment
and methods; Americans at play
in its oceans, mountains, lakes and
parks; America's traditions, its
heritage, its culture; American
schools and varied education;
America's religions living in har-
mony. . . .
Hollywood rarely gives any oi
these subjects dispassionate film
treatment. If they are mentioned,
they are used in connection with
characterization or plot and made
to serve a purpose . . . humorous,
glamorous, villainous, dull ... al-
ways guided specifically by the
boxoffice.
Yet, on all these subjects depict-
ing the true America, there already
exists a vast library of films in
which the approach is documen-
tary, honest and sincere. These
are the industrial, commercial,
organizational and public service
films . . . films which have been
made to show to other Americans,
films that dare not embody over-
statement and flamboyance lest
they antagonize the sensitivities of
increasingly discriminate American
viewers.
These are the films we ought to
export as counter-propaganda not
only to some of our own Holly-
wood products but to what is in-
( CONTINUED ON PAGE 62)
BUSINESS SCREEN MAGAZINE
YOU DO
BE FAR-SIGHTED THiSE DAYS
ERAL
FILM LABORATORIES
ACHIEVES A DEGREE OF PER-
FECTION DESIGNED TO SATISFY THE
FAR-SIGHTED YOUNG FILM PRODUCER WITH AN
UNERRING EYE. ONLY GENERAL CAN CONSISTENTLY
PASS THE TEST OF HIS PROFESSIONAL SCRUTINY. THEREFORE,
A WORD TO THE DISCERNING: FOR COMPLETE 16mm AND 35mm SERVICES,
INCLUDING THE FINEST 16mm COLOR PRINTING. CONTACT GENERAL FILM LABORATORIES
General Film Laboratories Corp. • 1546 No. Argyle, Hollywood 28, Calif. • HO 2-6171
NUMBER 1
VOLUME 19
1958
524 W. 43r(l St., New York, N. Y./GRamercey 31546
WRITE FOR FREE CATALOG
(CONTINUED FROM PAGE 60)
finitely more dangerous — the care-
fully selected propaganda films of
our political antagonists.
Why Don't We Do So?
The reason we are not doing so
seems to be lack of encouragement
and facility. Free sponsored films
require the same innumerable
forms, the same duties, the same
rigamarole as Hollywood produc-
tions, all of which militates against
sending these films overseas. The
death stroke is the sponsor's aware-
ness that his film was not designed
expressly for these markets and
these people. Certainly, very few
of such films get overseas. Even
to enter them in international fes-
tivals, where there is often no
reimbursement at all, the expense
greatly outweighs the honors.
Yet this vast library of pictures
could be invaluable to America.
Without too much strain, it may
be said that it could tilt the bal-
ance in the propaganda war for
men's minds in the neutral world.
To counter the Hollywood image
of ourselves as self-satisfied cigar-
smoking moguls in penthouses, we
can present the picture of the aver-
age American man in his three-
room apartment or lowcost Levit-
town house. Against the whoopee
musicals about American colleges,
we can show countless serious stu-
dents at work in classrooms and
laboratories.
Let's Show America As It Is
Against the picture of the ex-
ploited workman, we can show
laborers at home with refrigerators,
tv sets, washing machines or
driving to work in their own auto-
mobiles. By all means, let us show
the commonplace supermarket
which so intrigued the Queen of
England during her recent visit
here.
As producers of these films, we
should have a strong desire to see
them serve the purposes of good
government and good international
public relations. What better way
than this to preserve the American
way of life which has given us the
opportunity to make these films?
We can do this by simply show-
ing America as it is.
Recently the United States In-
formation Agency has been con-
sidering the value of facilitating the
export of such films through a
committee formed expressly for
this purpose. Let's hope that little
more time is wasted in putting to
use this powerful but most-neg-
lected weapon for America to-
day ... the sponsored film. ^
BUSINESS SCREEN MAGAZINE
PATHESCOPE PRODUCTIONS
The Pathescope Company of America, Inc.
You are cordially Invited to visit our studios
and our brand new offices. We are very proud
of them.
But we dre even nnore proud of our people.
We would like very much to introduce them
to you.
Office:
10 Columbus Circle
New York 19, New York
Studio:
21-29 45th Road
Long Island City, New York
All Telephones: PLaza 7-5200
NUMBER 1
VOLUME 19
1958
63
New Product Development
Outlined in AMA Film Kit
i-T An explo.atory outline to aid
companies in the successful devel-
opment of new products is visual-
ized in a Product Pioneering
Slidefilm Kit produced by the Re-
search and Development Division
of the American Management
Association.
The training package's slide-
film was given a premiere showing
at New York's Roosevelt Hotel
during the AMA new product con-
ference, January 13.
Supplementing the 92-frame
sound slidefilm are two copies of
the basic script — provided for the
narrator and projectionist, a de-
tailed narration script for the dis-
cussion leader, entitled "What
Management Wants to Know," and
25 copies of a handbook, "Finding,
Screening and Appraising New
Products."
Based on the recent experience
of more than 100 companies, the
AMA slidefilm, running about 20
minutes, presents questions which
should be asked by research, engi-
neering, manufacturing and sales
executives about the product a
company intends to develop. Ques-
tions applicable to all companies
are emphasized, the material being
arranged in the most probable se-
quence for the majortiy of organi-
zations.
The Product Pioneering kit is
designed as a lead-in device for a
discussion of and training in new
product development. The slide-
film can be shown with the re-
corded (33 1/3 LP) narration by
Tex Antoine, radio and television
commentator, or the discussion
leader may narrate personally,
using the "What Management
Wants to Know" script. This
script contains additional informa-
tion on each part of the slidefilm
and olTers points which can be
used for discussion.
The handbook, "Finding,
Screening and Appraising New
Products, supports the slidefilm
motivation with selected articles
intended to increase the audience's
understanding of the problems in-
volved in product development.
The complete Product Pioneering
Slidefilm Kit is available to AMA
members for $95.00; to nonmem-
bers for $135.00 Additional cop-
ies of the handbook may be ob-
tained. Companies interested in
the Product Pioneering kit may
contact the Visual Education De-
partment, American Management
Association, 1515 Broadway,
Times Square, New York 36. f^
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BUSINESS SCREEN MAGAZINE
American Sheep Producers Council Joins
UNITED WORLD'S "Blue Chip" Sponsor Group
With a Brand New Film Package
"Let's Have Lamb'
Color ... 14 Minutes
The American Sheep Producers Council, dedicated to expanding the demand
for lamb and wool, made this delightful film adventure about new and different lamb
dishes that offer taste, nutrition and economy.
Then they selected United World Films to step
into the distribution picture. A wise move . . . because
United has years of successful experience in reaching all markets
efficiently, consistently, at very low cost.
"Let's Have Lamb" is now available for all schools, clubs,
churches, organizations and television stations.
'«««««„—-
ONLY!
Xt is important for sponsors such as the
American Sheep Producers Council to
know not only how a film is performing, but
what users think of the film and how
audiences are reacting to it. United's unique
reporting system offers each sponsor an
Audience Reaction Card ... a record of
every exhibition complete with honest,
unbiased comments and suggestions written
by the individual exhibitor. This is just
another one of the many exclusive features
calculated to make United's clients the
best-serviced, best-informed sfKmsors in the
field. United's clients have the added
assurance, too, that no billing is made for
any showing unless it is supported by
the Audience Reaction Card.
N
1 IE
Iew audiences are constantly being
gathered from buyers of United's
other 16mm sound film products . . .
namely: Castle Films . . . Universal-
International Features . . . US. Govern-
ment Training Films . . . Educational
Films for classroom instruction . . . Religious
Films. Thousands of these audience contacts
and tie-in booking situations enable United
to offer the widest . . . and most valuable
. . . distribution available to sponsored films
today. No other company can offer you
this "plus" distribution! If you now have or
are planning to produce a film for
distribution, contact us at your earliest
convenience. Find out about United's special
low rates. Write to Dept. BS for our
distribution story.
A DIVISION OF
UNIVERSAL PICTURES COMPANY. INC.
43
UNITED WORLD FILMS,
TRafalgar 6-5200
1445 PARK AVENUE • NEW YORK 29, N. Y.
DISTRIBUTION OFFICES SERVING THE NATION
Including Seven District Supervisory Offices
W^pHor«r.';!;?„«/^-^HET^
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The Most C
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JOIN THIS "BlUE CHIP"
fOnly a partial listing)
National Live Stock and Meat Board
U.S. Department of Defense
Armour and Company
Association of American Railroads
U.S. Public Health Service
Procter and Gamble
U.S. Atomic Energy Commission
American Stock Exchange
Eastern Airlines
Westinghouse Air Brake Company
American Mutual Alliance
Towle Silversmiths
Atlantic City Convention Bureau
B. F. Goodrich Company
Caribbean Airlines
Seaboard Airline Railroad Company
Quebec Tourist Bureau
Natural Rubber Bureau
NEW YORK 29, N. Y.
105 East 106th Street
TRafalgar 6-5200
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WAbash 2-7840 WEbster 8-6125 Riverside 8-4277 JAckson 3-6201 ATlantic 1-9732 FRanklin 3-2464
NUMBER 1
VOLUME 19
65
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Metropolitan Sound Service, Inc.
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ENright 9-7000
Why So Many Price Tags?
A Producer Discusses the Baffling Question of Film Costs
and Explains Why Bids Vary; How Those "Bargains" Are Born
P VERY Buyer of motion pic-
•'-^ tures has run into the neces-
sity for selecting a producer on the
basis of widely varying bids — all
made, apparently, on the same
carefully detailed job, or script.
It's a little confusing.
And every producer of motion
pictures has had one of these reac-
tions to his price quotation —
"When? How can yoii jii.siify
such a price? Why, I can buy that
stuff myself for $10 a roll — a three
minute roll!"
"Mm-htn . . . I see. Well, you're
a little high, Mr. Jones. This other
firm's price is just half yours."
or
"That's rather a surprising figure,
Mr. Smith. It's so much lower than
these other bids we've received.
Are you-uh-sure you-uh-have in-
cluded everything?"*
There was the request for quota-
tion on a government project, a few
years back, with 25 producers bid-
ding. Each bidder was provided
with the complete script and full
particulars regarding locations, etc.
The bids ranged from $8,000 to
$44,000.
Why?
There was the fine chinaware
manufacturing firm that asked two
producers to quote on a 15 minute
film to show table settings, with the
manufacturer's staff demonstrator
as the sync sound narrator-demon-
strator. One quotation was for
$12,000 and the other for $800.
How Come?
Then there was the midwest
producer who did a local and
regional business, and had been
operating successfully over the
past 20 years — with steady repeat
business. He almost went broke
over a one year period, before win-
ning back his old customers. These
customers had participated in a
Community Promotion Project
sold by an outside film outfit,
which included their own individ-
ual company films at a very low
• Or, in other words, do you know what
Reprinted by special permission of
the Calvin Company from its ex-
cellent journal. The Aperture,
in which this original mss. recent-
ly appeared.
rate — about one fourth the rates
these firms had been paying the
local producer.
What's the Explanation?
Well, of course, there are rea-
sons for these variations. Some of
the reasons don't make very good
sense, but they are reasons.
Let's comment on the three
puzzlers listed above.
On the government bid request,
most bids received were in the
$16,000 to $22,000 bracket— in
this case generally admitted to be
a fair price. The very high bidder
didn't want the job anyhow. The
low bidder got the assignment, shot
the scenes, and wasn't able to com-
plete the film. A year after the
original request, another one went
out — how much to view and edit
the film, etc., etc.? Final, actual
cost was probably within the fair
price range mentioned above.
The table setting variation was
based on interpretation of the re-
quirement. What kind of picture
do you want? The high bid price
was based on a color film to be
shot, scene by scene, utilizing
close-ups, orientation shots, careful
attention to lighting, etc. The low
bid was based on the assumption
the producer was only to photo-
graph the customer's usual demon-
stration, using multi-camera tech-
nique, in 5-minute takes. No
scripting. No responsibility for di-
rection and production. Either
price was a fair price for the prod-
uct in mind — depending on what
the manufacturer wanted.
On the third case history, the
local producer involved admits he
is somewhat puzzled himself. His
customers got their money's worth,
in a sense, from the outside pro-
ducer— who used high speed films
to shoot the normal factory or
(continued ON PAGE 68)
PROFESSIONAL
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FASTAX SPECIALISTS
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BUSINESS SCREEN MAGAZINE
^ producers Chosen
r- f^ producer ^g,,„
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The selection ^f;/„ ^^^ ^"'P^forvho were gomg
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Divisions: Science Pictures • Information Productions
5 EAST 57TH STREET. NEW YORK 22, N. Y. • PLAZA 1-1710
NUMBER 1 • VOLUME 19 • 195i
«7
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Why So Many Price Tags?
(CONTINUED FROM PAGE 66)
business operations in sequence,
and delivered a newsreel type of
coverage. The local producer
could do this too. but most assign-
ments call for more analysis, re-
searching, scripting, careful light-
ing and planning, etc., etc. — pro-
duction "details" that use up time,
call for special abilities, and cost
more money.
In going over these three cases
we've picked up some clues,
haven't we?
Some Reasons Prices 'Vary
Even though the same script, or
film project, is the basis for esti-
mating costs, the cost may vary
widely on —
1 . Type of production.
2. Degree of producer respon-
sibility.
In addition, price may vary on —
1. Efficiency in operation, or
business basis of the producer.
2. Margin of profit the pro-
ducer wants to operate on.
3. Method of pricing. (Cost
plus or total bid. )
We saw the variation in price
that was based on different types
of production. In general, the
multi-camera television-type film-
ing of material that is ready for
the camera should obviously cost
considerably less than the planned,
carefully-researched and thought-
fully-produced film which is
"created" from a multiplicity of
choices.
Different Types Set Costs
Similarly, the newsreel type of
film production — whether exterior
or interior — with high speed film
or little or no extra lighting — costs
less to produce than the film which
requires extensive use of lighting
units, careful direction, and over-
all production responsibility.
We're talking about diff^erences
in price, not necessarily variations
in value. If the $500 film bid will
do the job, and do it well, there's
no point in paying a higher price.
But, it's well to understand the
differences before making the de-
cision.
The comparative efficiency of '
difi'erent producers is a cost factor,
but not a major one. Competi-
tion in time takes care of this, or,
growing sophistication of the film
buyers.
Margin of profit expected can be
quite a factor. The man who
wants to retire wealthy in ten years
charges more than the man who
considers himself in a lifetime busi-
ness operation. But this too tends
to get taken care of as film buyers
become more knowledgeable. Price
must be justified over and beyond
personal retirement plans.
Pricing Method a Factor
The method of pricing can be a
considerable factor. First, there is
the cost plus basis, as opposed to
the total bid. Second, there is the
bid worked out on each single film
project, versus the pre-pricing that
is based on annual volume. The
Calvin Company operates on the
latter basis, with prices listed in a
Production Procedure form.
(Available on request, naturally!)
We figure our profit on the year's
total production business, and this
makes it possible to price our pic-
tures in advance.
Finally, the degree of producer
responsibility is THE big factor.
Price is necessarily higher in direct
ratio to the degree of responsibility
assigned the producer. If he con-
tracts to shoot a day of outside
photography, his responsibility is
limited to delivering the desired
scenes in good exposures. If he
shoots a sync sound scene for
newsreel use, acceptable lighting
and sound are added to his respon-
sibilities.
And so it goes, step by step, as
additional responsibilities are
(CONTINUED ON PAGE 70 )
£'ibrurv I
MOOD
and
TITLE MUSIC
For Every Type of Production
EITHER ON A "PER %l\lCl\OU" OR "UNt//MITED USi" BASIS
For Full Details Write, Wire or Phone
AUDIO-MASTER Corp., ,7EAST4sthST.N y i7.n r
BUSINESS SCREEN MAGAZINE
irrm
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^^33^^.
BUSINESS FILM PRODUCERS
EIGHTEEN NATIONAL AND INTERNATIONAL
FILM FESTIVAL AWARDS IN LAST NINE YEARS
Hollywood Studio:
6063 Sunset Boulevard
Hollywood 28, California
Hollywood 4-3183
Eastern Office:
1022 Forbes Street
Pittsburgh 19, Pennsylvania
EXpress 1-1846
NUMBER 1
VOLUME 19
,"''!,':, "-^L*::'";-'" Whals ^ew in Business PiclurGs
(CONTINUED FROM PAGE 68)
added. The ultimate is the assign-
ment to the producer of complete
responsibility for analysis, script-
ing, arrangements, and production.
Then it's his job to create a product
designed to do a certain job — to be
responsible not only for all parts
of the project, but for the whole
project. And. in motion picture
non-theatrical film production, the
whole is greater than the total of
its parts.
So, what can we advise the
potential film sponsor? "Let the
buyer beware"?
No. but let the buyer understand
the various factors that go into
producing a film, the various ways
of interpreting the same subject,
and let him buy pictures with the
same informed intelligence he ap-
plies to other purchasing.
Motion picture production is
not "cheap", under any set of cir-
cumstances.
But. neither need it be expen-
sive, when measured in relation to
how well the film product is de-
signed to do a job worth the
doing. lij'
* * *
Pix Briefs Aussie Dealers
on Ford Auto Parts Sales
■sir The Difference That Counts, a
25-minute color motion picture,
has been sponsored by Ford Motor
Company of Australia Pty. Ltd..
to help develop Ford's parts and
accessories business in Australia.
The film is being made available
to the Ford Australia distributing
organization for showings to motor
men at dealer parties and sales
training sessions.
Emphasizing the importance of
merchandising and selling genuine
Ford parts and accessories for
Ford vehicles. The Difference
That Counts enacts its message
from a competitive script:
Fred Evans gets his share of
Ford vehicles in for repair at his
service station but he figures he's
making bargains on purchases of
non-genuine spare parts so he
doesn't have a firm policy of using
only genuine Ford parts to make
his repairs. What Fred loses on
customer service and goodwill he
hopes to make up on his "extra
profit" purchases, which in sonic
cases turn into extra losses.
Several slip-ups occur on vari-
ous repair jobs — wrong parts, in-
correct service information, broken
promises. Fred Evans nearly loses
his good friend and regular cus-
tomer through a misinterpretation
of electrical parts. Finally Fred
seeks the help of his local Ford
dealer.
Dealer Harry Thompson advises
Fred on his problems and explains
the benefits available to a garage
operator who adheres to a policy
of using genuine Ford parts lor
Ford vehicles.
The quality of genuine Ford
parts is shown in plant laboratory
sequences and animation clarifies
the comprehensive Ford parts-and-
accessories supply and distribution
system.
Cambridge Film & T.V. Pro-
ductions Pty. Ltd., of Carlton.
Australia, produced The Difjer-
ence Thai Counts under the tech-
nical supervision of Claire JefTerv.
parts sales training manager of
Ford Motor Company. Direc'ed
by Dave Bilcock. the film utilizes
Australian locales and a full-size
parts and accessories department
built by Ford in the Cambridge
studio. 8'
Film Shows Progress
on the Illinois Tollway
ir Tollroad. a 15-minute color mo-
tion picture documenting the con-
struction of the Illinois Tollway
has been released for public show-
ings. The film's availability was
announced by Charles L. Dearing,
executive director of the state's
tollway commission.
Reporting on several phases of
the 187-mile tollway. the film ob-
serves work progress on a tri-level
interchange near Chicago's O'Hare
airfield, the building of a pre-
stressed concrete bridge over the
Fox River near Elgin. Illinois and
construction of a $7.5 million
b-id<ie over the Milwaukee road's
yards at Bensenville.
The film is available on request
to the Illinois State Toll Highway
public relations department, 20 N.
Wacker Drive, or to the Modern
Talking Picture Service. Inc. li-
brary at 216 E. Superior Street in
Chicaso. R"
WoodW,
uSic
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■¥■ Of all the changes taking place in
the United States economy today,
believe the editors of Fortune,
none is more important than that :
taking place in the industrial mar-
ketplace.
In Industry's Decisive Decade,
an animated motion picture in full
color, these changes are examined,
at the management level, to pro-
vide industrial marketers with an
insight into the opportunities that
lie ahead in the coming decade.
Among the questions asked and
answered in the film are:
Will the present high level of
industrial sales be maintained?
Why are industrial producers
considered the most crucial seg-
ment of our economy?
How "depression-proof" is our
economy?
What are the primary factors,
new and old, influencing industrial
sales today?
Will U.S. productivity continue
to increase at its present rate?
How has industrial selling
changed?
What marketing opportunities
are there for industrial producers
in the long-range plans of such
consumer goods manufacturers as
Chrysler, Coca Cola, Kroehler
Furniture, General Electric, Soco-
ny Mobil?
Running time of the 16mm fiJm
is 15 minutes, making it adaptable
for management training, sales
meetings, marketing seminars, and
for showings to distributor and
supplier groups.
The film was produced by
Animation, Inc., under the direc- j
tion of Earl Klein. Prints are 1
available at $275 each from For- j
tune Films, 9 Rockefeller Plaza,
New York 20, N.Y. ^
* .f *
Films Recognized as Vital
Sales and Training Tool
7^ A 1957 A.N.A. report titled
Departmental Responsibilities jar
Proniotional Functions discloses
that:
85';- of the A.N.A. member
companies use films and audio-
visual materials for advertising,
public relations, sales and sales
promotion.
8 1 "^r use films for training sales-
men and dealers.
In only nine out of 209 com-
panies (4%) the purchasing de-
partment determines film specifica-
tions.
In 16% of the companies, the
purchasing department does the
buying. f-
BUSINESS SCREEN MAGAZINE
GOING PLACES!
I F t^ I went p/aces" in 1957
will go further in 19581
In one short year of operation, IFPI's progress has
been remarkable — based on one simple
merchandising fundamental —
"SATISFIED CUSTOMERS ARE HARD TO LOSE"
In only one year. IFI'I lias built up
an inipressi> e list
of satisfied customers:
Anthracite Iiiiorination Bureau
Blue Coal Corporation
Borden Food Products Conipany
Colfiate-l'alniolive Company
('.ongoleuni-Nairn, Inc.
Dancer-Fitzficra Id-Sample, Inc.
Ethyl Corporation
General Telephone (Corporation
The Okonite ConipauN
Ofii Ivy-Benson-Mather, Inc.
Personnel Institute
RCA Electron Tube Division
Arthur Schmidt & Associates, Inc.
Select Mafiazines, Inc.
Sharon Steel (Corporation
Westinghouse Electric Corporation ■
Ask any of IFPFs customers what they think of
1 _ IFPFs QUALITY
2 — IFPFs PRICES
They will tell you that IFPI produces effective
MOTION PICTURES • SLIDE FILMS • VISUAL AIDS
at prices that don't tear your heart out . . .
productions that reflect the
of IFPFs executive, creative and production staffs.
Why not coll Al Eians. Bill Alley
or .hick Lane ri<jht now?
IIFPI
^ Industrial Pilm Producers, Inc.
624 Madison Ave.
New York 22, N. Y.
ELdorado 5-5677
NUMBER 1
VOLUME 19
71
SIGHT & SDUJVD
or 16mm. Film — 400' to 2000' Reeli
Protect your films
Ship in FIBERBILT CASES
Sold at leading dealers
Production Review Copies
ii- Extra copies of this 8th Annual
Production Review Issue are avail-
able at $2.00 each, postpaid if
check accompanies order, while
the limited supply lasts. Included
at no extra cost with annual sub-
.scription $3.00 a year; $5.00 for
two years.
Industry Film Producers
Cite First Film Awards
■•'r The Industrial Film Producers
Association, a recently organized
group of professionals in the mo-
tion picture production field em-
ployed within various industries in
Southern California, have an-
nounced the winners of their first
award program.
Winning films represented the
best entry for each of five cate-
gories; public relations, training,
sales promotion, indoctrination,
and technical reporting. Repre-
sentatives of the sponsoring com-
panies were presented with the
IFPA award plaques in a program
given February 6th at the Institute
of Aeronautical Sciences in Los
Angeles.
The best Indoctrination film was
Ramo-Wooldridge Corporation's
Security Is Your Responsibility:
Atomic International's Sodium
Reactor Experiment Fabrication
was the best in Technical Report-
ing; Autonetics received the Sales
Promotion award for their Brains
—Who Needs Them With Re-
comp?; the Training award went
to North American Aviation for
F-lOO Spin Indoctrination; and
Rocketdyne got the Public Rela-
tions award for Road to the Stars.
Warner Bros. Studios' starlet,
Joanna Barnes, presented the
plaques. The key speaker was
Virgil Pinkley, news analyst, who
stressed the importance of visual
and graphic materials as the
bridge to any communications
barrier, anywhere in the world.
Emcee for the evening was Art
Balinger, radio and television an-
nouncer-narrator. ^
1958 Tele-Sell Presented
to Audiences in 62 Cities
•k Twice as big as its 1957 fore-
runner, the 1958 Tele-Sell, live
sales training telecast, was pre-
sented in 62 cities in the United
States and Canada on the evenings
of March 4, 5 and 6.
With the script by Richard C.
Borden, nationally known sales-
trainer, this year's show included a
novel form of audience participa-
tion in the actual telecast.
First night covered new tech-
niques and ideas in general and
wholesale selling; the second night
was devoted to retail over-the-
counter selling. The third night, an
innovation in the Tele-Sell method,
dramatized new developments in
management training.
Technical equipment and facil-
ities in the 62 participating cities
again was provided by Tele-
prompter, Inc.. under the super-
vision of its president, Irving Kahn.
Organizations such as the Sales
Executives Club or the Jaycees
sponsored the event in the various
cities in the closed-circuit network.
The program emanated from
New York City; and the Visuals
Division, Communications Institute
of America, produced the show.
Founders of Tele-Sell are Arthur
H. Motley, president of Parade
Publications, Inc., and Morris I.
Pickus, founder of Personnel In-
stitute. 5f
* * *
If You're Looking for a
Chicago Screening Site . . .
■A' Looking for a location for your
Chicago film premiere? The 8th
Street Theatre announces that it
is currently available for day or
evening use on Sundays and week-
days, with some Saturdays also
open.
Directly back of the Conrad Hil-
ton Hotel, the theatre seats 1255
people, is air conditioned, and has
16mm and 35mm projection equip-
ment. It is probably best known
as the home (since 1932) of the
WLS National Barn Dance broad-
casts, ff
Ste>vart O/VEPIECE Seamless
REAR PROJECTION SCREENS
One of These Three Fits Most Heeds
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FOR TELECASTING live action in studio
against projected "location" back-
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OTHER TYPES AVAILABLE FOR SPECIALIZED USES
STEWART . . . the screen preferred by 9 of the top 10 Holly-
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defined rear projected images for either viewing or photo-
graphing.
\'ou, too, can now have the quality of Stewart award-win-
ning screens, born of the demands of critical motion picture
and TV studio technicians. Here is the one truly onepiece
screen for perfect rear projection, made in all sizes from
table-top to large set proportions.
Specialists in
professional screens:
rear and front
projection.
1161 W. SEPULVEDA BLVD.
TORRANCE, CALIF.
for showinf
MOTION PICTURES
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FOR FULL
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1 STEWART-TRANS-LUX CORP.
1161 WEST SEPULVEDA BLVD., TORRANCE, CALIF.
I Please send full informotion on award winning Stawort scrt
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BUSINESS SCREEN MAGAZINE
We wish fo express our gratitude for the
whole-hearted cooperation of the diplomatic
and home officials of the following countries:
ENGLAND
AFGHANISTAN
FRANCE
PAKISTAN
SWITZERLAND
INDIA
ITALY
BURMA
YUGOSLAVIA
MALAYA
GREECE
THAILAND
TURKEY
CAMBODIA
IRAN
SOUTH VIET NAM
UNITED STATES
NUMBER 1 .
VOLUME 19
The World Highways Expedition, organized for the Ford Motor Company and
J. Walter Thompson Company by Filmways, ha-s just completed its history-
making, round-the-world test drive of the 1958 Ford car. A distinguished series
of television commercial films and a major documentary film, "One Road," will
soon bring the exciting story of this expedition to millions of people the world over.
WORLD HIGHWAYS EXPEDITION. Inc. is a wholly-owned subsidiary of
FILMWAYS
INCO»»O«AT£0
STREET
YORK
73
The PICTURES of the YEAH
Science, Safety and Salesmanship Were Vital Concerns in 1957
PRODUCERS OF . . . INDUSTRIAL FILMS . . .
TV COAAMERCIALS AND SOUND SLIDE FILMS
SINCE 1946
COMPLETE FACILITIES . . . STUDIO . . . EDITING . . .
. OXBERRY STAND . . . ANIMATION ... ART DEPT
ROGER W^ADE PRODUCTIONS. INC.
15 W. 46th ST., NE\A^ YORK 36, N.Y. CI 5-3040
MEMBER OP NEW YORK FILM PRODUCERS ASSOCIATION
THE Year of Sputnik and of
Jupiter brought science re-ap-
praisal into worldwide focus. 1957
brought notable films to help in-
struct and motivate for science; it
was also a time of urgent need for
better selling and inspired sales-
men.
Human relations and safety edu-
cation were other dominant film
themes. The U.S. Steel program
Knowing's Not Enough set an ex-
ample of integrated media; Repub-
lic Steel registered important sales
results with its broad-scale Order
Makers" Institute programs.
Film audiences continued to
make sharp gains as both 16mm
group showings and public-service
release via television brought grat-
ifying large viewing totals to spon-
sors.
An outstanding film of 1957,
presenting a panorama of modem
achievement, is American Engi-
neer, the Jam Handy Organiza-
tion production for the Chevrolet
Division of General Motors Cor-
poration.
First released in Super Scope
(wide-screen) Technicolor, it was
shown as a short subject (29 min-
utes) in 5,000 theatres through-
out the country. Then it was re-
leased in 16mm for general use.
The documentation of the far-
flung work of engineers was so
well thought of by professional en-
gineers that, during National Engi-
neers' Week last year, some 300
prints were reserved by the Na-
tional Society of Professional Engi-
neers for showings by their local
chapters.
Theme of American Engineer
is a factual report on the dra-
matic miracles of our time made
possible by the skill of the engi-
neer in all of the various fields of
that work, often combined with
scientific research and develop-
ment. Aerial and surface views of
the world's first atomic submarine,
the floating oil platforms in the
Gulf of Mexico, and other seem-
ingly impossible structures and ma-
chines are seen. The Betatron
smashing atoms, the radio tele-
scopes transmitting sound from
sun and stars, the electron micro-
scope magnifying a molecule 100,-
000 times; these are all part of the
dramatic story of what has been
done by the engineer in the United
States. A quick look at things to
come is given the viewer before
the film ends.
As an inspiration to young peo-
ple to give serious thought to en-
gineering as a career, and as an
awakening to millions of Ameri-
cans to the challenges met and
those which will be met by the en-
gineer, the film has and will con-
(CONTINUED ON PAGE 78)
Responsibility and the Client
by Walter Colmes*
^HERE HAS BEEN a great deal
said and written about the
producer's responsibility to his
client and we know that above all,
this responsibility means that the
producers must deliver a film that
does its job. But what about the
client's responsibility to the pro-
ducer?
Making a motion picture, like
painting a portrait or writing a
novel, is unfortunately not basical-
ly a "Democratic Process." The
creation of a motion picture should
be done by "committee action."
From the producer's standpoint,
it is the client's responsibility to
select a producer whose taste and
creative abilities he respects, then
to arm the producer with the facts
and concepts which he wants com-
municated. His further responsi-
bility is to then let the producer
carry on this task in the so-called
"undemocratic manner" which the
job calls for.
Although an industrial motion
picture difi'ers completely from a
Hollywood entertainment film (es-
pecially when it comes to matters
of accuracy and integrity) it still
is a basically creative job and must
have all the elements of drama and
interest whether the hero is a man
riding a horse or operating a
diesel engine.
The combination of a respon-
sible film producer plus a client
who meets his responsibilities, can
go a long way toward the ultimate
goal of reaching the full potential
of a motion picture in any given
situation. 9
*Mr. Colmes is well known in educa-
tional, business and television films. His
Chicago company, Colmes Wcrrenralh
Productions, Inc., is active in all three
liclds.
74
BUSINESS SCREEN MAGAZINE
McyiM o/Tul Sfc^iee^Afem
/(
'¥
Motion picture scripts for producers
of institutional, educational and
public service sponsored films
Studio: Summer Workshop:
1416 N. Wells Street Lac Courc Oreilles
Chicago 10, Illinois Stone Lake 2, Wisconsin
MOhawk 4-0939 Stone Lake 2552
NUMBER 1 • VOLUME 19 • 1958
Rapid Colorprint's
extensive color film
production facilities
assure you of cleaner,
sharper, dust-free
unmarred filmstrips.
We make the complete
color filmstrip from
your art, printed matter,
color negatives, color
transparencies or black
and white negatives.
We duplicate your
existing filmstrip with
utmost fidelity.
Rapid Colorprint has
specialized in color
reproduction since
1949 and originated
the Chromostat®
method of direct
color copy.
LOCAL FILM COUNCILS
Promoting Regional Interest in Films
THE FILM COUNCIL OF
GREATER COLUMBUS
Office: Columbus Public Library, 96 South
Grant Avenue, Columbus 15, Ohio.
Officers: Dr. D. F. Prugh (Director, Frank-
lin County Historical Society), president; D.
D. Fulmer (President, Columbus Movie
Makers,, vice-president; Mary A. Rupe,
secretary-treasurer.
Trustees: Margaret Carroll (Librarian, Col-
umbus Public Library) ; Edgar E. Dale
(Director of Audio- Visual, Ohio State Uni-
versity) ; Clyde Miller (Director of Audio-
Visual, State Department of Education).
Purpose: To promote a greater interest in
the production and use of films by schools and
universities, public service organizations, civic
groups, and business firms and industries. The
use by these organizations of film producers
in the Columbus area and the State of Ohio
is also stressed.
1958 Activities: The Sixth Annual Columbus
Film Festival, an award program featuring
the "Chris" Award, from April 17 to 18. A
season of Film Classics for adults and children
— 10 outstanding motion pictures shown on
various evenings starting September 25 and
continuing through April 24, 1959.
SEATTLE FILM ASSOCIATES
Office (of the Secretary) : 5514 University
Way, Seattle 5, Washington.
Officers: George Shields (Pacific Telephone
& Telegraph Company), chairman; Carolyn
Sullivan (National Dairy Council), treasurer;
Edith Rarig (Rarig Motion Picture Company),
secretary.
Board: Fred Cochran (Audio-Visual Center,
Seattle Public Schools), Dave Cecarrelli (Gen-
eral Electric Company).
Purpose: The discussion and review of new
films by representatives from schools and
universities, film distributors, producers, li-
braries, business firms and industries — to pro-
mote the production and use of audio-visual
aids and materials in the Pacific Northwest.
1958 Activities: The Third Film Festival of
the Seattle Film Associates, April 18, 1958.
Send for free bootclet. . .
HOW TO MAKE YOUR
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•Notional AudioVisuol Association Bulletin, October, 1956
ELECTRO-CHEMICAL PRODUCTS CORP.
60-B Franklin Street, East Orange, N. J.
BUSINESS SCREEN MAGAZINE
JS BP".*^ JW/tf
A^i
ERRY FAIRBANKS ^^(Pl
ontinues to make
THEATRICAL
COMMERCIAL
AND TELEVISION MOTION PICTURES
%w U tite ^^MieC^ (fM/t o^ OcO^tcuuCUu^ ^iim 'PtocUcctUut.
chigan Ave. • Tel. WHitehall 4-0136
ICAGO n, ILLINOIS
fiAJ^jj^ ^/oLJu^SlyixiJJ^ ^u^vuLCxZcyyt^
OF CALIFORNIA
1330 North Vine St. • Hollywood 28, California • Tel. HOIIywood 2-1101
219 Majestic BIdg. • Tel. CApital 4-3841
SAN ANTONIO, TEXAS
(CONTINUED FROM PAGE 74)
tinue to prove its worth as a pub-
lic service offering by the sponsor.
That Useful Bell Series . . .
The Bell Telephone System's
series of scientific films for televi-
sion (and later released for gen-
eral distribution) is another exam-
ple of a sponsor contributing to
the general knowledge of the pub-
lic for the benefit of the country's
future. The two 1957 releases,
Hemo the Magnificent and The
Strange Case of the Cosmic Rays.
produced by Frank Capra (famed
for his World War II motivational
films) have been seen by an esti-
mated TJ million people (other
than tv viewers) of which more
than 6 million were students in
grade schools through college. The
tv reception was, statistically
speaking, extremely good, with
Trendex ratings on both films
higher than those of opposing
shows of national renown.
The purpose of the films is to
inspire young people and adults
to enter scientific careers, as well
as raise young minds to a surface
acquaintance (and subsequent en-
suing interest) in science. The
artful combination of fine anima-
tion with live action (and profes-
sional acting) makes the presenta-
tion of the subject matter of these
hour-long, color films both enter-
taining as well as instructional.
Of Blood and Cosmic Rays
In Hemo the Magnificent the
circulatory system and the blood
of man is explored. What man has
learned, and what he still has to
learn, about life's fluid is illus-
trated. The Strange Case of the
Cosmic Rays delves into our
search for the origins of cosmic
rays and the effects of these on
man.
Aside from the artistic quality
of the productions, the extensive
use of animation as a means to
explain complicated and mysteri-
ous natural processes in a simple,
understandable manner points out
a trend toward the use of this
technique by many industrial and
business sponsors. Such non-
sponsored productions, as Walt
Disney's Man in Space and Our
Friend the Atom, and Encyclo-
paedia Britannica's A Trip to the
Moon, all 1957 relea.ses, use sim-
ilar combinations of live action
and full or semi animation for
such subject matter.
Another sponsored film, A
Moon is Born, produced by Trans-
film, Inc., for International Busi-
ness Machines Corporation, used
The Pictures of the Year . . .
animation entirely to portray the
eventual launching of an earth
satellite. The film was distributed
to 225 television stations in 12
countries last year, with a specially
edited version for tv newsreels
distributed by United Press TV.
and also used by Movietone News
and Universal-International News-
reel. The complete version, in
color and running 4 minutes, was
requested by many theatres.
The film depicts the launching,
orbiting, and travel of the earth
satellite with mention of the elec-
tronic computers and other equip-
ment IBM is making for the proj-
ect.
Sponsors also found films useful
last year for recruiting purposes.
Reaction Motors, Inc., organized
in 1941 and concentrating on re-
search until recently, last year
started gearing for full-scale rocket
production. Their need for engi-
neers to fulfill their commitments
as suppliers of rocket engines and
allied devices became acute. The
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film. This is RMI, has been assist-
ing them in filling the need.
Produced by Audio Productions,
the 16mm color film brings engi-
neers inside its doors to see the
opportunities available to them in
the company. Much attention is
devoted to the ideal location of
its plant in the rural section of
New Jersey, near enough to New
York City for the engineers to en-
joy many of the advantages of that
city's life and activities. The film
was and is being shown to engi-
neering groups, and to men in en-
gineering schools throughout the
country.
The Navy Recruits Doctors
The Navy's Bureau of Medicine
and Surgery also used the motion
picture as a tool for recruiting
qualified young doctors into that
service, and also to keep them
there. MD-USN, produced by Dy-
namic Films, Inc., used a docu-
mentary, theatrical technique to
portray the role of the Naval doc-
tor in his many activities. Camera
crews were sent to foreign ports
to get footage required to show
the doctor's career overseas.
The success of the 42-minute.
black & white film is in the follow-
up showings, particularly to groups
of doctors taking their degrees
under Navy supervision. Showings
in medical schools and colleges
have also been scheduled and
made. Possibilities of having the
film shown to junior college and
senior high school students, where
the decision for a career is often
made, is being considered. The
Navy hopes the film will stimulate
the further development of mo-
tion pictures as motivational tools
in the armed services.
Careers in Agriculture . . .
Another well-known sponsor of
motion pictures, The American
Petroleum Institute, used the mo-
tion picture to stimulate young
people to enter careers in the field
of agricultural service. With some
15,000 technical jobs in agriculture
going unfilled each year because
of a lack of Agriculture college
graduates, A New Word for Farm-
ing has a big recruiting chore
ahead of it. Colburn Film Serv-
ices, Inc., produced the 25 min-
ute, color production for API,
which distributes it through their
regional offices. The story is di-
rected to the high school student,
both boy and girl, and presents a
convincing picture of the pros-
pects of such careers.
Much was done last year to
(CONTINUED ON PAGE 80)
BUSINESS SCREEN MAGAZINE
there's no
LIMIT
hxq piduu dbfVmi
Probably that's why the State
Department and an inter-industry
committee selected our 'TABST
SALES CALL" as the outstanding film
program to represent America in
the 'Tilms in the Service of Industry"
festival in Harrogate, England.
DALLAS JONES PRODUCTIONS, INC.
1725 N. WELLS ST. • CHICAGO, ILL
MOhawk 4-5525
19
The Pictures nf the Year . . .
(CONTINUED FROM PAGE 78)
assist doctors in their work through
the motion picture. A very im-
portant contribution was made by
the Wm. S. Merrell Company, one
of the leading pharmaceutical
manufacturers in the country. With
the cooperation of the American
Medical Association and the
American Bar Association, the
sponsor had Dynamic Films, Inc.
produce the first in a series of
six films on the subject of Medi-
cine and the Law.
Since medical testimony is re-
quired in from sixty to eighty per-
cent of all cases litigated in Ameri-
can courts, in this case the pro-
ducer recognized the need for some
tool to help doctors know their
responsibilities, legal obligations
and how to prepare and present
testimony most effectively. The
producer found support for the
project from a regular client, the
Wm. S. Merrell Company, which
obtained the endorsement and co-
operation of both AMA and ABA.
The first film deals with presen-
tation of medical testimony in
court. Entitled The Medical Wit-
ness, it discusses preparation of
testimony and its presentation in
court. The right and wrong way
to offer such testimony is pictured
by showing two physicians giving
it in a suit by a railroad worker
against his company for injuries
sustained on the job.
Legal Aid to the Doctor
Distribution of this film was
backed by the AMA and ABA,
both recognizing the tremendous
value of this and the productions
to come as teaching tools in areas
of tremendous importance to both
lawyers and physicians. The Mer-
rell Company was particularly
careful to avoid any implication
of advertising in the film. They
presented it as complete public
service to the two cooperating or-
ganizations and the intended audi-
ence.
When the series is completed,
it will be an audio-visual package
of tremendous value to the AMA
and ABA and should do much to
insure a positive public relations
attitude toward the sponsor.
The AMA also sponsored two
productions last year, one directed
to the doctor and one to the com-
munity of which the doctor is a
major part.
The Case of the Doubting Doc-
tor, produced by the Centron
Corp., explains the AMA to the
doctor and dispels certain falla-
cies often believed about the or-
ganization by doctors who either
don't know or resist knowing how
the organization works for them.
The other film. Even For One, was
produced by Dynamic Films, Inc.
and tells the community about the
vital role the doctor plays in it,
not only as a physician, but an
active, interested member of it as
well. The AMA distributes the
first subject, but had Sterling
Movies, U.S.A. distribute the sec-
ond and has secured TV showings
throughout the country.
* * *
Film Notes an Anniversary
■>^ Many companies made films as
part of anniversary programs last
year. Two prime examples are
The Borden Company's Hail the
Hearty, a public service produc-
tion, and Kaiser Aluminum and
Chemical Corporation's The Next
Ten, the story of their development
and future.
Borden's Hail the Hearty traces
the significant progress made by
our country in solving the prob-
lems of nutrition. Use of film
graphics to portray life in America
a hundred years ago makes the
film interesting and entertaining.
Authenticity was achieved by bas-
ing material on authentic docu-
ments and objects of the times
from libraries, museums and pri-
vate collections.
The historical development of
nutrition and mass availability of
foods made the film an important
(continued on page 82)
Complete Facilities "
Under One Rooj
• PHOTOGRAPHY
Titles and Animation
• SOUND RECORDING
Optical Effects
• COLOR PRINTS
Kinescope Recording
• FILM EDITING
Interlock Projection
22 Years Experience
Highesf Quality
Technical Ability
W. A. PALMER FILMS, inc.
6n Howard St., San Francisco
M
BUSINESS SCREEN MAGAZINE
I
ways the
picturephone
can save you money
First cost is not the only thing to think about
when buying Sound Slide-filin equipment.
What else do you have to buy?
Where else do you have to spend money?
Are you getting the showings you pay for?
Are you going to have accidents?
Will delivery delays eat into your profits?
THE PICTUREPHONE IS A SMART BUY
BECAUSE . . .
You don't have to buy a zipper bag.
You don't have to buy a shipping container.
You don't have to buy a screen unless
your audience is over twelve people.
You don't have to buy replacement screens because
the Picturephone screen is built-in and can't get lost.
You don't have to buy a spare lamp because
it is furnished with the machine.
You don't have to buy a record carrying case
unless you want to carry more than eight records.
You save on airplane excess baggage.
You save on repairs.
You get the showings you pay for because
light weight is insurance against salesmen reporting
that they ran a program when they didn't.
You save money because there is no immediate danger
from plugging into direct current.
You save money because films cannot come out
of cans in transit and be damaged.
You save money because records are protected
against damage in transit.
You save money because you do not have to pay damages
caused by side latches scraping furniture and door frames.
The Picturephone has no side latches.
You save money because you don't lose business
while waiting for delayed deliveries.
But the biggest economy of all is that you put on the
most brilliant program with a machine that is
strictly professional in every way.
You don't pay for a lot of machine that you don't need.
8TH ANNUAL PRODUCTION REVIEW
0. J. McCLURE TALKING PICTURES
I I 151/2 West Washington Blvd.
Chicago 7, III. Canal 6-4914
81
yQ^uatitu - (I5i
The Pictures of the Year . . .
FILM SHIPPING CASES
fir.
Did >'ou ever ttJiisider the mileage
per dollar you get out of a shipping
case? We have! That's why we've
built these new cases with more
than usual care. They're made of
best quality non- vulcanized fibre,
strongly fabricated, and reinforced
with steel corners. Here is low
priced protection for your films in
transit. Also available in hard vul-
canized fibre.
See your nearest dealer or write
direct to manufacturer for catalog.
WM. SCHUESSLER
361 W. SUPERIOR ST.
CHICAGO 10, ILLINOIS
(CONTINUED FROM PAGE 80)
contribution to public knowledge
of nutrition and its progress.
Borden premiered the film at its
1 00th birthday anniversary cele-
bration, then turned distribution
over to Sterling-Movies, U.S.A.
The 28-minute. color film was pro-
duced by Charles Palmer and
Parthenon Pictures.
The Next Ten started out as a
dual-purpose film, for in-plant and
general public showings for Kaiser
.Aluminum. Aware that such films
can be deadly because of the to-
tally dilTerent audiences. Kaiser
decided to avoid at all costs filmed
speeches by company executives.
Together with Parthenon and
Charles Palmer, supervising con-
sultant Jack Hennessey came up
with a production which presented
the growth and development of
the company, its key personnel,
and its future, without being trite
or dull. The final, 52-minute ver-
sion was shown to all plant person-
nel and their families as often as
possible. The film was then
shortened to a more suitable ver-
sion for public showings and as-
signed to Modern Talking Picture
Service Inc., for distribution. The
film has met with enthusiasm from
all types of audiences, can be
cited as an example of a dual-pur-
pose film filling both purposes well.
A Prize Safety Package
■ An extremely successful 1957
visual safety campaign was built
around the motion picture Know-
ing's No! Enough, U. S. Steel's
film on the proper attitude toward
safety, produced by Wilding Pic-
ture Productions, Inc.,
When first released, U. S. Steel
showed the film in all of their
plants, presenting it as part of a
complete program which included
posters, leaflets, pamphlets, ban-
ners, and other reminders, all of
which were designed from particu-
lars from the film.
Since the film was planned for
community as well as industrial
use, it was necessary to make the
theme motivational rather than in-
structional. Three "retention and
recall" devices were therefore
built into the film to act as re-
minders for the audience. One
was a five-note musical theme, re-
peated over and over when the
track announcer (some of the be-
ginning action takes place during
a sport's car race) bumps his rec-
mstisi
^ Ability
•k Experience
■k Facilities
URES •SLIDE FILMS •^«HK:1AL P
* ^ri sf ^'k v::^ ti f «y^iH
Indicated by awards - Proved by results
More than 20 years with oil types of production,
nationwide clientele.
FOTOVOX, inc.
vnlmolion - Location - studio 10,000 sq. ft. fully
quipped: Mitchell, Sloncil-Hoff mon, Telefunken, M-R, Moviola
1447 Union Ave.
Memphis 4, Tenn.
Telephone BRoodway 5-3192
ord player when he becomes ex-
cited over the crash. The second
device, most easily adapted to a
wide variety of uses, was the yel-
low flag used by track officials to
signal "Emergency — Hold your I
places — reduce speed — no passing
— exercise Caution!" The third
device was the creation of four
IMPS signifying four main rea-
sons why safety rules, although
known, are often ignored in poten-
tially dangerous situations — IM-
Provising, IMPatience, IMPulsive-
ness, and IMPunity.
Use of Integrated Media
In the action of the 28-minute,
color film, each time one of the
main characters is about to take
a chance or do a job un-safely, he
hears the five-note musical theme,
sees both an IMP urging him on
and a yellow flag warning him of
the danger.
The yellow flag and the IMPS
were the two devices most used
in the material designed to be used ;
with the film. Flags, posters,
Scotchlite for automobile bumpers,
all used either the IMPS or the ,
yellow flag as their symbols. A
record was made of the musical
theme for loudspeaker use near
plant gates and other heavy traflBc
areas.
By the middle of 1957, cover-
age with the sponsor's plants was
almost 100%. By that time, too,
outside industries began discover-
ing the usefulness of the film for
their safety programs. U. S. Steel
made the other materials available
to these industries at nominal
cost, so the complete program
could be used. As an "across the
board" general attitude film, .
Knowing's Not Enough has been I
widely accepted by community
groups and other non-business or-
ganizations.
The sponsor stresses the fact
(CONTINUEDON PAGE 84) j
82
BUSINESS SCREEN MAGAZINE
van praag production!!
NEW YORK
1600 BROADWAY
DETROIT
2301 DIME BLDG.
MIAMI
3143 PONCE DE LEON BLVD.
HOLLYWOOD
1040 N. LAS PALM AS
PRODUCERS OF
COMMERCIAL, THEATRICAL, AND INDUSTRIAL MOTION PICTURES
SLIDE FILMS • TELEVISION • STAGE SALES PRESENTATIONS
NUMBER 1 • VOLUME 19 • 1958
PARTHENON PICTURES
-flollywood-
A "FIRST" FOR
THE HILTON HOTELS
"A HOTEL IS BORN"— The very
human story of a great hotelman.
Designed for general distribu-
tion, plus special showings to
promote convention bookings.
Unusuallv active on free-time
TV. Color, 28 minutes, (Sterling-
Movies USA").
AND A LETTER FROM
THE HILTON PRESIDENT
Beverly Hills, Dec. 13, 1957
TO:
Parthenon Pictures,
Hollywood.
Dear Cap:
I thought you'd be interested in
a report on "A Hotel Is Born" in-
asmuch as nearly a year has gone
by since we started using it.
The results have been excellent,
thanks to the excellent job you
did. As you know, this was our
first film. When we started it we
were amateurs. We still are, for
that matter. Without your inge-
nuity, your perseverance, and your
fine experience it is quite possible
that we might have come up with
an amateur film.
That we did not is indicated in
the reports we get from the show-
ings. The audience report cards
are unanimously complimentary.
People seem to like the "plot," the
photography, the color — every-
thing. You were responsible for
all of these qualities I am sure.
Almost 100,000 people have seen
it in showings to various groups
in ten months time. In the seven
months the film has been available
to television, an estimated audi-
ence of almost five million has
seen "A Hotel Is Born." I am sure
we could not have achieved such
results unless we had an excellent
production.
Sincerely yours,
Conrad N. Hilton
President
PARTHENON PICTURES
Cap Palmer Unit
Documentary Films -for Business
2625 Temple St. • Hollywood 26
The Pictures of the Year . . .
(CONTINUED FROM PAGE 82)
that the film itself is not a com-
plete safety program. It must be
accompanied by a constant follow-
up keeping alive the important
points in the minds of the audi-
ences. The continued success of the
film is evident in the increasing
demand for the film and accom-
panying materials by more and
more business and public groups.
It has also stimulated other com-
panies to produce their own safety
films to deal with specific prob-
lems or as public service presenta-
tions.
* * *
Competition in U.S. Business
■m The problem of intense compe-
tition as it affects company man-
agement was treated in the Na-
tional Association of Manufac-
turers' Crises in Lindenville, a
dramatic production by Henry
Strauss & Company. The story is
about a small-town tool factory
suddenly faced with several ur-
gent problems all endangering its
existence. The president of the
factory is faced with a minority
stockholder wanting to sell out to
a large manufacturing company;
aggressive competition from a
hardware manufacturer which just
entered the tool field threatening
his largest account; the need for
financing to modernize his plant
and retool for a new line. How
he solved these problems and how
these very problems lead to better
products and greater security for
his employees makes up the film.
NAM, for 45 years the sponsor
of many educational films on in-
dustry and business, offers the
audience the chance to sit with
management as it faces its many
problems. The 15 minute, black
and white film instructs while it
entertains and presents a different
viewpoint of industrial manage-
ment for the audience to consider.
* * *
A "Better" Labor Film
M- Another example of a different
viewpoint was found in the pro-
duction sponsored by the Hotel and
Restaurant Employees and Bar-
tenders International Union. Origi-
nally intended as a filmed memento
of a display of culinary art by the
450 members of the Cooks Local
88 at the Conrad Hilton Hotel in
Chicago, Hail to the Cook was
extended into a public relations
film with a three-fold purpose.
First, it was designed to give
the public a chance to see the
skilled chef at work and the prod-
ucts of his efforts. Second, it was
to encourage "dining out" to bol-
ster the businesses its members
serve, and third, it was to en-
courage young men to consider
professional cookery as a good
career.
Aside from their own use, the
Union is urging joint boards and
larger locals to purchase prints
and arrange public showings. They
are also urging its use in high
schools and by civic organizations.
It is hoped that this effort will at-
tract other Internationals to spon-
sor films of similar nature as a
public service, as well as fulfill the
purposes of the film.
The New Farm Markets . . .
i^ An excellent example of a
business trend film was Bright
Promise of the American Farm
Market, offered by Fortune Films
and produced by Transfilm, Inc.
Using crisp modern color anima-
tion, the subject is directed to
marketing personnel and industries
serving the farm market, plus those
that will be.
The film tells the story of the
tremendous growth of farm pro-
ductivity and the increased demand
for manufactured goods of both
consumer and industrial equip-
ment types. Noting that less than
half the nation's farmers account
for most of the cash sales and pur-
chases from industry, the film goes
on to predict the increase in this
trend. The farmers making a go-
ing business of agriculture and also
producing most of our food at a
profit to themselves will be want-
ing more and more manufactured
equipment, more electricity, more
advances in agricultural techniques
and animal husbandry, and many
other factors are shown and dis-
cussed which promise a rich
harvest for both the farmer and
the industries serving him. R*
PARTHENON PICTURES
-Hollywood-
A FILM PROGRAM
FOR KAISER ALUMINUM
"THE NEXT TEN" — feature-
length version ... A Tenth-An-
niversary film to help weld the
fast-grown employee family into
a feeling of oneness. Color, 55
minutes.
* * *
"THE NEXT TEN"— short docu-
mentary version (Golden Reel
'57) . . . for public release, the
story of an American business
and the five men who built it
from zero to greatness in ten ex-
citing years. Color, 32 minutes.
(Modern TPS)
In process:
"BASIC REFRACTORIES"
AND A LETTER FROM
KAISER ALUMINUM &
CHEMICAL
Oakland, May 2, 1957
TO:
Parthenon Pictures,
Hollywood.
D^ar Cap:
For the lack of space at the top,
I left out lots of names to whom
this letter should be addressed,
but I am sure that you will let
everyone we worked with on THE
NEXT TEN know how tremen-
dously pleased we are with THE
NEXT TEN'S winning an indus-
trial "Oscar."
It's nice to get our feet wet this
way, but I don't think we would
be swimming yet if it hadn't been
for the fine group of people who
made the picture for us. It's one
thing to have a story but a dif-
ferent one to tell it. No one could
have told it better than you did.
I think the most pleasing thing
to me was the fact that you were
the only producer in America to
win two awards, and we were
mighty lucky to ride with you on
this trip.
Our thanks to everyone and
best wishes for your continued
success and good fortune in the
film field.
Sincerely yours.
Kaiser Aluminum &
Chemical Corp.
Robert E. Rouse
Public Relations
PARTHENON PICTURES
Cap Palmer Unit
Documentary Films for Business
2625 Temple St. • Hollywood 26
BUSINESS SCREEN MAGAZINE
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the completely integrated sales training agency — specializing in consultation,
analysis, research and planning for Sales Manpower Development.
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NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD
First in Service to Business
i< For two decades, Business Screen has
provided more useful data, key editorial
features to film sponsors than any other
publication.
(ai':o cee pages 33. 34. 40. 42 and 88)
NATIONAL AUDlO-ViSUAL
ASSOCIATION, INC.
National Office: Fairfax, Virginia.
Contact: Don White, executive vice-presi-
dent; Henry C. Ruark, Jr., director of infor-
mation.
Officers: William W. Birchfield (Alabama
Photo Supply), Montgomery, Alabama, presi-
dent; P. H. Jaffarian (Audio-Visual Center,
Inc.), Seattle, Washington, first vice-presi-
dent; William G. Kirtley ( D. T. Davis Co.),
Louisville, Kentucky, second vice-president;
Ray Swank (Swank Motion Pictures, Inc.),
St. Louis, Missouri, secretary; Harvey W.
Marks (Visual Aid Center), Denver, Colorado,
treasurer.
Regional Directors: G. S. Follis (Stanley
Winthrop's, Inc.), Quincy, Massachusetts;
James W. Bell, Jr. (Calhoun Co., Inc.), At-
lanta, Georgia; Eleanor Bell (Kansas City
Sound Service), Kansas City, Missouri; Ty
Sidener ( Ty Sidener Co.), Sacramento, Cali-
fornia; Harrison Harries, Hartford, Connec-
ticut; Robert P. Abrams (Williams, Brown &
Earle, Inc.), Philadelphia, Pa.; Larry Skeese
(Films Unlimited), Mansfield, Ohio; M. G.
Gregory (Sound Photo Equipment Company),
Lubbock, Texas; Bernard Tessier (Center
Audio-Visuel, Inc.), Trois-Rivieres, Quebec.
Directors-At-Large : Mahlon Martin (M. H.
Martin Co.), Massillon, Ohio; E. F. Burke
(Burke's Motion Picture Co.), South Bend,
Indiana: L. C. Vath ( L. C. Vath A-V Aids),
Sharpsville, Pennsylvania; H. A. Fischer
(Photosound of Orlando), Orlando, Florida;
Frank S. Bangs (Frank Bangs Company),
Wichita, Kansas; Jasper Ewing, Jr. (Jasper
Ewing & Sons ), Alexandria, Louisiana. Execu-
tive Vice-President: Don White (NAVA),
Fairfax, Virginia.
Membership: NAVA is a trade association of
audio-visual equipment dealers, service agen-
cies, commercial film libraries and suppliers
to school, church, industrial and community
users of these materials and equipment. An
advisory membership consists of producers of
classroom and religious materials and prin-
cipal audio-visual equipment and accessory
manufacturers. The Association holds an
annual Audio-Visual Selling Institute in as-
sociation with Indiana University, in Bloom-
ington, the week before the Association Con-
vention.
National Convention An" Trads Show:
July 26-29, 1958, at the Morrison Hotel,
Chicago. Guests admitted by registration fee.
Publications: A Membership Directory list-
(CONTINUED on PAGE EIGHTY-EIGHT)
OAL DUNN STUDIOS
159 EAST CHICAGO AVE. CHICAGO. ll-WHltehall 3-2424
illl£ rOO GErriNG our newj/eller, Whols New ol Co/ Dunn Slud.os' '
Write todox on your /elterheod for your free copy.
o
\ ^
1
B ICl CHUM
Swift's ^ "
II'
-—— .
BUSINESS SCREEN MAGAZINE
MIRROR REFLEX SHUTTER
BEAM SPLITTER REFLEX
The great advantages of a reflex viewing system In a movie camera are obvious:
No parallax, no finders to match, no rackover inconvenience
but continuous focusing and viewing through the taking lens.
There are two ways in which reflex viewing can be accomplished:
By means of a mirror reflex shuffer which rotates at 45 '
between lens and film plane.
The great advantage of this system is the fact that 1 00 %
of the light goes to the film and the eye infermittantly.
When the shutter is open there is no interference be-
tween film and lens. When the shutter is closed, its mirror
surface reflects all of the light to the eye. Result: Easy
focusing and viewing on a bright crisp ground glass
image even in dim light, or when the lens is stopped
down.
The Arriflex — designed for the professional — uses the
mirror reflex shutter, which of course is a much more
2. By means of a beam spliUing mirror or prism which is
mounted between lens and film. This reflects some of the
light (about 20%) to the eye and transmits the balance
to the film.
The disadvantages of this system are:
The light reflected to the eye is so weak that it is difficult
to focus or even sight, unless the lens is wide open and
the scene brightly illuminated. In dim light, or if the lens
is stopped down, the finder image is so weak it is prac-
tically useless. But the light going to the finder is taken
away from the film, requiring the f stops of the taking
lens to be specially adjusted. The beam splitter perma-
nently in the light path, and close to the film plane,
frequently accumulates dust and other foreign matter
which may ruin the picture.
costly design.
Don't take our word for it! Try it yourself. Take an Arriflex 16 and a
"beam splitter reflex" and look at the same scene, through similar focal
length lenses, at various f stops from wide open to f22. You will exclaim
with us: Vive la difference!
Write for 16-page Arriflex catalog. Free if requested on your business letterhead,- otherwise 10c to cover hondling.
SOLE U. S. DISTRIBUTOR
KXaXUKrG- FHOTO OOrtFOPLA-TION"
257 FOURTH AVENUE, NEW YORK 10, N. Y. • 7303 MELROSE AVENUE, LOS ANGELES 46, CALIF.
In Canada: Gevaert (Canada) Ltd., 345 Adelaide St., West, Toronto
NUMBER 1
VOLUME 19
1958
87
(CONTINUED FROM PAGE EIGHTY-SIX)
ing audio-visual dealers across the country is
available upon request. The Association pub-
lishes the authoritative guide for equipment
purchasers, The Audio-Visual Equipment Di-
rectory, presently in its fourth edition; avail-
able from the Association, Fairfax, Virginia.
NATIONAL COMMITTEE
ON FILMS FOR SAFETY
Founded, 1937
Office (of the Secretary) : 425 North Michi-
gan Ave.. Chicago 11, 111.
Officers: John B. McCullough (Motion Pic-
ture Association of America), chairman;
William Englander ( National Safety Council),
secretary.
Member Organizations: Motion Picture Asso-
ciation of America, National Safety Council,
American Association of Motor Vehicle Ad-
ministrators, American Automobile Associa-
tion, American Public Health Association,
American National Red Cross, American So-
ciety of Safety Engineers, American Stand-
ards Association, Association of Casualty &
Surety Companies, Association of Safety
Council Executives, Automotive Safety Foun-
dation, Council on Industrial Health of the
American Medical Association, Inter-Industry
Highway Safety Committee, International
Association of Chiefs of Police, National Asso-
ciation of Manufacturers, National Associa-
tion of Automotive Mutual Insurance Com-
panies, National Association of Mutual
Casualty Companies, National Fire Protection
Association, National Retail Farm Equipment
NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD
(also see pages 33, 34. 40. 42 and 90)
Association, U.S. Junior Chamber of Com-
merce, U.S. Air Force, U.S. Army, U.S. Navy.
U.S. Bureau of Public Roads.
Purpose: A co-sponsored group of national
organizations, with active interest in accident
prevention through use of films, who wish to
accomplish the following objectives: 1. To
stimulate production and use of safety films.
2. To raise the quality of films produced. .'!.
To establish film evaluation standards. 4. To
recognize film excellence in an awards program.
1958 Activities: March meeting of the Com-
mittee as a Board of Judges to screen and
finally judge entries in their 15th Annual
Safety Film Awards Program. October eve-
ning showing of top winning films and pre-
sentation of awards to representatives of
sponsors and/or producers (during the Na-
tional Safety Congress and Exposition in
Chicago, 111.).
CATHOLIC AUDIO-VISUAL
EDUCATORS ASSOCIATION
Address: Box 618, Church Street P. O., New
York 8, N.Y.
Officers: Very Rev. Monsignor Leo McCor-
mick, Ph.D., president; Reverend Michael
Mullen, CM., vice-president; Reverend Sister
Ignatia, C.S.J., secretary; Reverend Brother i
Raymond Glemet, S.M., treasurer.
Purpose: To further the use of Audio-Visual
equipment and materials in Catholic education
and to encourage production of suitable films
for Catholic school use.
Annual Convention: CAVE is coordinating
its seventh Annual Convention with the Na-
tional Catholic Educational Association na-
tional convention April 8-11, 1958 in Phila-
delphia, Pa. Audio-Visual equipment and
materials may be exhibited at this joint con-
vention. No registration fees are required.
Official Publication : The Catholic Educator.
DEPARTMENT OF
AUDIO-VISUAL INSTRUCTION
NATIONAL EDUCATION
ASSOCIATION
Office: 1201 16th Street, N.W., Washington 6,
D.C.
Contact: Anna L. Hyer, E.recutive Secretary
Officers: Dr. Charles Schuller (Director,
Audio-Visual Center, Michigan State Univer-
sity), President; Charles F. Schuller (Direc-
tor, Audio-Visual Center, Michigan State
University), Vice-President; The Executive
Committee : Walter Bell ( Director, Audio-
Visual Education, Atlanta Public Schools) ;
Margaret W. Divizia ( Supervisor, Audio-
Visual Aids Section, Los Angeles City Board
of Education), Elizabeth Golterman (Director,
Division of Audio-Visual Education, St. Louis
(continued on page ninett)
(7]'^U\
^
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to tell the dramatic story
of this new product
DU PONT selected...
FILM PRODtCTIOIMS, IIMC.
U
1 I'lCVl.SKlI
1 and industrial Films
160(1 Hroadway, New ^■o^k 19. N.Y. JUdson 2-J7:in
BUSINESS SCREEN MAGAZINE
mmi
mm
Many companies look with envy at super film productions
sponsored by large organizations with what seem to be limitless
budgets — and wish they could do the same.
Haig and Patterson, Inc. lists as clients some of the most widely
known names in business and industry and takes pride in their con-
tinuing patronage. But with equal pride, it lists numerous smaller
companies whose film investments must show immediate doUars-
and-cents return in the form of increased sales or reduced manage-
ment and sales costs.
Tf^
Regardless of the size of the company, Haig and Patterson, Inc.
holds firmly to the principle that a sound slidefilm or motion picture
need cost no more than the worth of the job to be done, and has
held its clients year after year through proven results.
Films do many jobs that can be done in no other way — or at
a lower cost than by any other means. We invite your inquiry on
what films can do for you. No obligation, of course.
14aig an(l'l?itterson,lnc.
DETROIT
IS EAST BETHUNE AVE.
DETROIT 2, MICHIGAN
PHONE: TRinity 3-0283
DAYTON
131 NORTH LUDLOW ST.
DAYTON 2, OHIO
PHONE: BAIdwin 3-9321
REE
Write for our booklet, "How
Much Should A Film Cost?" You
may find it will help you to make
profitable use of films.
NUMBER 1 • VOLUME 19 • 1958
(CONTINUED FROM PAGE EIGHTY-EIGHT)
Public Schools) ; L. C. Larson (Director,
Audio-Visual Center, Indiana University ) ; J.
J. McPherson (Director, Audio-Visual Mate-
rials Consultation Bureau, Wayne State
University) .
Peincipal Committees: The program of
DAVI is carried out primarily through stand-
ing committees, such as: Evaluation of Sec-
ondary School AV Programs, F. Edgar Lane.
chairman: Adult Education, Kenneth Mclntyre,
chairman; Archives, Abraham Kraskei-, chaii--
man; Buildings and Equipment, A. J. Foy
Gross, chairman; College and University Pro-
grams, Ernest Tieman, chairman; County and
Cooperative Progi-ams, Lee Champion, chair-
man; AV Instructional Materials, T. W.
Roberts, chairman; Legislative, Irving Boerlin.
chairman; Professional Education, L. C. Lar-
son, chairman; Radio and Recordings, Ralph
Hall, chairman; Research, W. C. Meierhenry,
chairman; School Service Corps., Fred Win-
ston, chairman; Teacher Education, William
Fulton, chairman; Television, Emma Fantone.
chairman; Armed Forces Section, Lawrence
Braaten, chairman.
Purpose: The improvement of instruction
through the better and wider use of audio-
visual equipment, materials and techniques.
The membership consists primarily of direc-
tors and specialists in audio-visual in colleges
and universities, state departments of educa-
tion, and county and city school systems.
School supervisors, classroom teachers and
audio-visual specialists in the armed forces,
in industry, and among religious gi-oups are
included in the membership.
I NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD
(also see pages 33, 34, 40, 42 and 88)
Activities In 1958 : National Convention with
exhibits, April 21-25, Leamington Hotel, Min-
neapolis, Minnesota. Series of leadership con-
ferences and workshops on educational televi-
sion ; a field service program which provides
consultants to assist school systems and col-
leges and universities in the improvement of
their instructional materials programs. Con-
tinuing series of publications in the area of
administration of audio-visual programs,
school buildings, television and research.
Publications: The Department issues two
regular publications. Audio-Visual Instruc-
tion, 9 issues, September to May inclusive — a
magazine intended to help the audio-visual
specialist and the classroom teacher. Audio-
Visual Communication Review, a scholarly
quarterly reporting the latest trends, research
needs, developments, and research projects in
the field of audio-visual communications.
"Graphic Communication and the Crisis in
Education," a special issue of Audio-Visual
Communication Review, analyzes barriers to
effective use of audio-visual methods and ma-
terials and integrates the findings from A-V
communication research into the organization
of a theory learning. Other important publi-
cations of the Depai'tment are the series
Planning Schools for Use of Audio-Visual
Materials; National Tape Recording Catalog,
Second Edition; Evaluative Criteria for
Audio-Visual Instruction Materials Services;
The School Administrator and His Audio-
Visual Program, 1954 Yearbook; and A Direc-
tory of Graduate AV Programs for the Pro-
fessional Education of Audio-Visual Super-
visors, Directors and Building Coordinators.
EDUCATIONAL FILM
LIBRARY ASSOCIATION, INC,
Office: 250 West 57th Street, New York 19.
N.Y.
Officers: Erwin C. Welke, president; Elliot
Kone, vice-president; Mrs. Carol Hale, secre-
tarii; Emily S. Jones, executive secretary.
Committees: Evaluations — Lynn Weiss;
Nominations — Mrs. Carol Hale; Membership
—Elliot Kone.
Membership: (Constituent) — 438 nonprofit
educational institutions; (Service) — 45 com-
mercial oi'ganizations and interested individ-
uals; 4 international members — government
agencies, film groups of other countries ; 31
submemberships; 79 personal memberships.
Purpose: To encoui-age and improve the pro-
duction, distribution and utilization of educa-
tional films. EFLA conducts a film evaluation
service.
1958 Meeting Dates: July 25-27, Chicago.
Publications : For members — Evaluations,
EFLA Bulletin, Service Supplements. A cata-
log containing descriptions of EFLA "Gen-
eral" publications is provided by the
Association. B"
MOBILUX
The only, really new motion picture
art-form in 25 years."
"For the firsf timer animated picture
and sound are blended into a single,
compelling, aesthetic force."
With the final granting of U.S. Patent No. 2,821,393 to Jjhn Hoppe on January 31, 1958, covering basic methods and
techniques, MOBILUX is now available to sponsors of conrnercial, industrial, and training films exclusively through:
ROBERT DAVIS PRODUCTIONS, INC
21 EAST 63 STREET
NEW YORK 21, NEW YORK
BUSINESS SCREEN MAGAZINE
The Finest Sound Stage in the Washington, D. C, Area
Allied Motion Picture Center, Inc. has leased the sound stage of the Sheraton-Park
Hotel, Washington, D. C, formerly occupied by NBC -TV.
Allied Motion Picture Center, Inc. also has a complete line of professional motion
picture cameras — 33mm and 16mm — electrical and grip equipment. After April
13, 1938 the stage and facilities are available for rent to producers
ALLIED MOTION PICTURE CENTER, INC.
AFTER April 15, 1958:
Sheraton-Park Hotel, Washington 8, D. C.
8TH ANNUAL PRODUCTION REVIEW
Hudson 3-3715
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in Washington, D.C.
quality points to . . .
WASHINl
iTON
VIDEO PRODUCTIONS
10
SUCCESSFUL YEARS
OF PRODUCTION
1536 Connecticut Ave.
Washington, D. C.
An technique (by Visimlscope) captures oil dealer's varyini^ inuods . .
Wide-Screen Look at Dealer Attitudes
Dow Visualizes a Motivation Study of Service Stati(
i^ The attitudes of the service sta-
tion dealer toward himself, his
company and his customers is the
subject of a new wide-screen sound
siidefilm presentation sponsored by
the Dow Chemical Company as a
marketing service to its oil com-
pany customers.
Titled A Bill of Particulars, the
film was produced by Visualscope.
Inc., from a motivation study of
service station dealers recently
completed for Dow.
The study. The Service Station
Dealer, A Motivation Study of
Dealer Attitudes, provides an
unusual insight into the hopes, as-
pirations, stresses and frustrations
of the man who runs the corner
service station.
Through Art Director Manny
Rey's interesting, Picasso-like tech-
nique in the use of unusual colors,
forms and lines, the film captures
the inner and outer mood of the
dealer under varying situations
which arise during his daily activ-
ities.
The wide-screen siidefilm ver-
sion will be available for viewing
by petroleum marketing manage-
ment. These screenings are pre-
sented by Dow sales people with
Dealers
projection
special anamorphic
equipment.
A 1 6mm filmograph version has
been prepared for inclusion in
petroleum marketers" training pro-
grams.
Arrangements for showings of
A Bill of Particulars may be made
by companies concerned with
petroleum marketing through Anti-
freeze Sales, The Do.v Chemical
Company, Midland, Michigan. 9'
* * *
Churches to Spend a Million
■^" A million-dollar budget has been
voted by the board of managers of
the Broadcasting and Film Com-
mission of the National Council of
Churches to finance mass commu-
nications operations, including films
and tv, during 1958. 51'
* * *
NYU Workshop Hears Wade
^ Roger Wade, president of Roger
Wade Productions Inc., was a
speaker at a recent New York
University publicity workshop. He
discussed the steps necessary to
produce a successful motion pic-
ture, and screened two films dem-
onstrating two main objectives in
industrial film-making: direct sales
and public relations. <^
Below: at Dow preview (see above) are (I to r) John R. Rose, Jr., presi-
dent, Visualscope, Inc.; Dr. Percy Black, pres. Social Attitude Survey:
Garland Fitts. Ted Caldwell, Dow Antifreeze Sales executives.
PARTHENON PICTURES
-Hollywood-
A FILM PROGRAM FOR
INTERNATIONAL
HARVESTER
"MAN WITH A THOUSANE
HANDS" — multiple award win-
ner. Story of the great machines'
which are opening hitherto for-
bidden areas of the earth tc
human use. Color, 55 minutes
and 35 min. Told bv Ravmond
Massey. (Modern TPS)
IH FILMS IN PROCESS:
"COLLECTORS' ITEM"
"KITIMAT TODAY"
•THE DEDICATED MEN"
"WATER FOR ARID LANDS"
(Upper Colorado Project)
AND A LETTER FROM
INTERNATIONAL
HARVESTER
Chicago, Nov. 21. 195T
TO: I
Parthenon Pictures,
Hollywood.
Dear Cap:
With the prospect of two more
Parthenon-Harvester pictures in the
immediate future, it occurs to us
that your records should have the
following information on two pic-
tures now circulating.
"Day in Court" continues its
phenomenal widespread acceptance
The latest distribution report shows
an aggregate audience of 5,133,519
We are seriously considering the
television adaptation, and that will
be on our agenda to discuss with
you next month.
"Day" still stands as the all-time
popularity winner in the Company's
40 years of picture making, and it
continues to help sell trucks.
Both versions of "Man With a
Thousand Hands" are also circulat-
ing at capacity in the United States
and. as you know, this picture has
gone abroad through Harvester's
foi-eign operations and the Alumi-
num Company of Canada. The
United Nations is developing a ver-
sion of it for further world distri-
bution.
With every showing, its reputa-
tion continues to grow as one of the
great industrial documentaries in
our experience.
The way you made those pictures
for us is legendary now in the Com-
panv. and we're looking forward
with keen anticipation to making
the legend grow.
Sincerely.
W. O. Maxwell
Manager. Consumer
Relations Dept.
PARTHENON PICTURES
Cap Palmer Unit
Documentary Films for Business
2625 Temple St. • Hollywood 26
92
BUSINESS SCREEN MAGAZINE
^
- ^e\N YORK C//?c,.
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ANSEL FILM STUDIOS 45 WEST 45TH STREET NEW YORK CIRCLE 70049
JTH ANNUAL PRODUCTION REVIEW
Film on Heart Care High
On TV Popularity List
:A- Some months ago. Association
Films compiled its "Golden Circle"
of most-televised industrial films.
Second on the list, with 1,110
telecasts was a quarter-hour film
on the fight against heart disease,
A Matter of Time, produced by
Unifilms. Inc.
In easily-understood layman's
language it tells of the amazing
discoveries and progress in medi-
cine's search for the causes and
the cures for the four major types
of heart disease. The film offers
some suggestions on extending the
life span by working and relaxing
moderately and sensibly.
Each year the film is given spe-
cial attention during February, na-
tional heart month. It is offered
to stations on a free-loan basis for
use on public service programs.
Presented in the public interest by
the Institute of Life Insurance, A
Matter of Time has been scheduled
by a number of stations for special
showings this month. Prints are
available from all Association
Films' tele-exchanges. 58"
4: ^ ^
Two Eastman Film Divisions
Now Part of Sales Service
A The non-theatrical films divi-
sion and the informational films
division of Eastman Kodak Com-
pany now are part of the com-
pany's sales service division, man-
aged by Glenn W. Mentch. An-
nouncement of this reorganization
was made by James E. McGhee.
Kodak's vice-president in charge
of U. S. sales and advertising.
The non-theatrical films divi-
sion disseminates information on
the application of Kodak prod-
ucts in the production of motion
pictures by industry, the govern-
ment, churches and other organi-
zations.
Kodak's informational films di-
vision produces motion pictures
used in the company's informa-
tional and training program. ^
* * *
Fred Riebel Dies; Long
Active in I.A.V.A. Affairs
ii Fred Riebel, of the Motion Pic-
ture Bureau, Aetna Life Affiliated
Companies, Hartford, Connecticut,
died suddenly on November 19.
He was for many years active in
the affairs of the Industrial Audio-
Visual Association. He was
scheduled to retire on January 1
of this year.
He is survived by his widow,
Mrs. Helen Riebel, of 12 Brook-
field Road, Hartford, Connect-
icut. 9
BUSINESS SCREEN MAGAZINE
Standards Bureau Film Tells
Measurement's Science Role
.•^ Scientific achievement results
I from the discovery and utilization
!of measurements. To interest
young people in science, the Na-
Itional Bureau of Standards, the
■government's measuring house, has
I sponsored a motion picture drama-
tizing the measuring processes in-
I volved in man's efforts to harness
' the sources of energy.
' The new film, Unclerstandini> the
I Physical World Through Measure-
; ment, is a 33-minute color version
I of a lecture-demonstration wit-
I nessed by some 6,000 high school
' science and mathematics students
who attended the Bureau's Guest
1 Week Program last May.
t Understanding the Physical
World . . . traces the development
I of means for utilizing energy
1 sources — from the muscles of pre-
; historic man to the steam engines
' and to contemporary uraninum
I fission and free radicals. The ne-
; cessity of physical measurement in
this advance is illustrated by ex-
[ periments which duplicate the im-
. portant scientific discoveries that
I reveal new energy sources.
j Shows Energy in Action
The film depicts the transforma-
tion of several kinds of energy —
mechanical, chemical, thermal,
electricil and nuclear — from one
form into another. In one exam-
ple the Bureau's radiation balance
is used to measure the heat energy
generated by radium in its disinte-
gration.
The energy released by fission
of uranium-235 atoms under neu-
tron bombardment is shown on an
oscilloscope screen, where it can
be compared with the lesser energy
released by the radioactive disin-
tegration of the more common
uranium-238 atoms.
Storage of chemical energy is
illustrated bv the green glow of
highly reactive molecular frag-
ments, known as free radicals, cap-
tured and kept at -450 degrees,
a temperature near absolute zero.
This spectacular experiment shows
one of the most concentrated
forms of chemical energy yet dis-
covered by science.
Understanding t h e Physical
World Through Measurement is
available from the Office of Tech-
nical Information, National Bu-
reau of Standards, Washington 25,
D. C, or from the Bureau's Boul-
der Laboratories, Boulder, Colo-
rado. The film has been distributed
among selected educational audio-
visual centers serving school sys-
tems throughout t h e United
States. If
Ever feel like saluting a good idea?
We have, hecause we know how hard tjiey are to come hy.
Having good ideas that will go to work for you and
produce, is our husiness. But handling a good idea with
technical competence— "know-how"— isn't enougli
to guarantee that your product story, sales promotion
campaign or training film will do the job you
want it to. It takes '"care-how", too.
In our hook, "care-how" is the counterpart of
"know-how." It's your assurance that you can ride your
good idea all the way home.
Should you use film? A live shoic? Printed material?
We can send you booklets that may help you find
some of the answers. No obligation. Write Regan Film
Productions, 19730 Ralston, Detroit 3, Michigan.
RODUCTIONS
Detroit
8TH ANNUAL PRODUCTION REVIEW
95
films shcGild be made
jLm ^'•^
UNLESS they have a real purpose
there is a problem to be solved
there is an idea to communicate
if you want FILMS THAT DO THE JOB*
and you are not self-conscious about
getting away from the high cost
of "formula" films, then you
should contact . . .
[Dlmes-uiBrrenrath productions, inc
offices at 540 north lake shore drive • Chicago 11, illinois
*
ask some of
studios at
our clients:
1037 woodland drive
SEARS ROEBUCK
glenviev/, illinois
WHIRLPOOL
ADMIRAL
HARNISCHFEGER
BUSINESS SCREEN MAGAZINE
Freedoms Awards to Business Pictures
Distinguished Jury Presents George Washington Honor Medal to "American Engineer"
as "Tinnely and Farsighted Contribution to the Advancement of the Nation's Defense"
A Great Engineer and a great
!**• and timely film about engi-
neers were among the top award
winners of 1957 Freedoms Foun-
dation Awards, announced Feb-
, ruary 22 in ceremonies at the
Foundation's headquarters in Val-
,ley Forge, Pa.
I Former President Herbert
Hoover, a professional engineer,
received the Foundation's highest
award, the George Washington
Award, as an "elder and exemplar
of free men;" and American Engi-
neer, the film tribute to engineers
produced for the Chevrolet Divi-
sion of General Motors by the Jam
Handy Organization, won the en-
cased George Washington Honor
Medal, highest award among 16-
I mm motion pictures.
TCU President is Chairman
• Presentation of the award to
I American Engineer was made by
I Dr. M. E. Sadler, chairman of
: Freedoms Foundation and presi-
dent of Texas Christian University.
The award was accepted by K.
■ E. Staley, executive assistant gen-
eral sales manager of Chevrolet
and Jamison Handy, president of
the Jam Handy Organization.
Dr. Kenneth D. Wells, president
of Freedoms Foundation, termed
the film "a timely and farsighted
contribution to the advancement of
American defense."
In the Foundation's official
awards report booklet, American
Engineer was described as "a pre-
sentation of the vast, unlimited
field offered Americans to engineer
the freedoms of America's future
Below: radio telescopes broadcast
the sound of sun and the stars in
the film "American Lw^mecr."
f
J
^b^W^^^^^^H
'^
■ ^^^
"^^m^
iT i
Pictured at award ceremony for "American Engineer" are (left to right)
Dr. Kenneth D. Wells, Freedoms Foundation: K. E. Staley of Chevrolet,
who accepted encased medal: Jamison Handy, head of the Organization
which produced prize film: and Dr. M. E. Sadler, president, Texas
Christian University, chairman of the Freedoms Foundation.
and the advancement of the nation
through engineering, by those who
have, and will — conceive, design
and help develop our American
Way of Life."
American Engineer, presented
in Superscope Technicolor for "a
better appreciation of American
engineering," has been seen by
more than 1 1 million persons in
theatres since its introduction. It
is now being distributed to schools
and other interested groups
through JHO facilities.
Medal to U. S. Steel Film
Another film with engineers as
its principal characters, Jonah and
the Highway, produced for United
States Steel Corp. by John Suther-
land Productions. Inc., was one of
eight other films, and a film series,
honored with George Washington
Honor Medal awards.
Jonah and the Highway, the
Sutherland production, dramatizes
the construction of our great na-
tional highway systems, and the
importance of the engineers re-
sponsible for their completion.
Other award winners in the 16-
mm motion picture division were:
San Franci.sco, sponsored by the
^Atchison, Topeka and Sante Fe
•Railway and produced by Ernest
Kleinburg. This film tells the
story of San Francisco as seen
through the eyes of a tugboat
captain.
For God and My Country, spon-
sored by the Pure-Pak Division of
Ex-Cell-O Corp. and produced by
Robert Enders; a documentary of
the 1957 International Boy Scout
Jamboree at Valley Forge.
Broken Mask, sponsored by the
National Council of the Churches
of Christ in the U.S.A. and pro-
Above: the atom-powered sub,
USS Nautilus, appears in a dra-
matic scene from "American En-
gineer." produced by Jam Handy.
duced by Paul F. Heard. Inc. This
film tells the story of the develop-
ment of tolerance and racial
understanding.
Other 16mm Film Winners
The Year Nobody Gave, spon-
sored by the Allegheny County
(Pittsburgh) United Fund.
This is Your Union, sponsored
by the United Steelworkers of
America.
Defense Against Enemy Propa-
ganda, a film prepared for the
Troop Information Division, De-
partment of the Army.
The Boyhood of George Wash-
ington, a film for classroom use
produced by Coronet Instructional
Films.
America's Heritage, a series of
eight films on U.S. history pro-
duced by News Magazine of the
Screen.
Called "Americana Awards"
Officially, the citations of 1 6mm
motion pictures are known as
Americana Awards. They are part
of a broad category which includes,
besides motion pictures, advertis-
ing, company employee publica-
tions, and radio and television
(CONCLUOED ON PAGE 99)
Below: winner of an honor medal award at Valley Forge last month was
the U. S. Steel-sponsored motion picture "Jonah and the Highway,"
aimed to stir interest in highway needs: produced by John Sutherland.
8 T H ANNUAL PRODUCTION REVIEW
9f
motion pictures with a message. . .
YOUR MESSAGE!
WRITTEN BY MELVIN SHAW,
a credit that gives YOUR motion picture
the integrity of eighteen years
BUSINESS film writing — exclusively !
]ust Released: -low pressure squeeze cementing"
Second in a series of engineering orientation
films for the Humble Oil and Refining Company.*
In Production: -people, products and progress'
An "open house" public relations film sponsored
jointly by Delco-Remy and Guide Lamp.
— a personalized counselling, planning and writing service for sponsors and producers
— business films exclusively!
LOCATED IN THE MOTION PICTURE CAPITAL OF THE WORLD
P. O. BOX 24724, VILLAGE STATION LOS ANGELES 24, CALIFORNIA
•First film, "Pcrmanfnl Well Completion Operations" — written by Mclvin Shaw
98
BUSINESS SCREEN MAGAZINI
Freedoms Awards:
I —
[(continued from page 97)
programs. Separate awards are
made in each of these divisions.
Awards are made "for current
programs or activities which create
or support a better understanding
of our great fundamental American
traditions in their application to
the every day lives of citizens of
our Republic."
The Jam Handy Organization
also won a George Washington
Honor Medal Award for The
Battle for Liberty and Famous
Americans discussion kits, includ-
ing slide films, records and group
leaders" guides, pointing up the
personalities, facts and forces in
our country's development.
Significance of the awards is in-
dicated by the prominent persons
who serve as members of the Na-
tional Awards Jury, and who
determine which of the thousands
of nominations submitted for eval-
uation should be selected and
cited.
Distinguished List of Jurors
Among the members of this
Jury are:
Chief Justices Hon. John R.
Dethmers, Supreme Court of
Michigan; Hon. Wm. D. Keeton,
Supreme Court of Idaho; Hon.
Levi S. Udall, Supreme Court of
Arizona; Hon. William C. Perry,
Supreme Court of Oregon; Hon.
Matthew W. Hill. Supreme Court
of Washington; H. Park Arnold,
president. Kiwanis International;
Millard A. Beckum. past national
president, the National Exchange
Club; Mrs. Gertrude Carr. presi-
dent. Catholic War Veterans Aux-
iliary; Russell P. Dey, general
president. The General Society,
Sons of the Revolution; Conrad
A. Falvello. International director.
Lions International; Paul E. Fred-
erick. Jr.. national commander,
Disabled American Veterans; Mrs.
Edith W. Nelson, president. Al-
trusa International. Inc.; Stuart J.
Satullo, national commander, Am-
vets; and Mrs. Dawn Wilber, na-
tional president. Mothers of World
War II, Inc. »
WRITER-PRODUCER
Man who likes to meet people,
to work for an aggressive young
company producing industrial
films and television commer-
cials. Send complete resume.
Write Box BS-58-1
BUSINESS SCREEN
489 Fifth Avenue • New York 17, N. Y.
SALESMATE
ATTACHE CASE
AUTOMATIC SOUND SLIDEFILM VIEWER
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How? Here is an example:
Before SALESMATE you had
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transmit it effectively.
Now, because SALESMATE
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want it told.
Whatever your communication
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FILM PRODUCERS — SALESMATE con mean
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AsIc for complete details.
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Charles Beseler Company
East Orange, New Jersey
Dear Bob:
D I'd lil<e to hear the whole SALESMATE Slory. Please come
see me as soon as possible.
n Please send me descriptive literature on the SALESMATE.
Nnm,.
t:ii.
.SfrPAt
City
NUMBER 1
VOLUME 19
DON'T
BOOK
f^TOpP*"^ ^liiiiiP'"^ ^^^pP*^ W^m ^S9k
— it's yours for the asking. In it you will discover new
approaches and techniques to tell your company's story on TV,
as a news-film item or a longer public service film.
For your copy please write or call Marathon TV Netvsreel.
U) East Jp9th Street, New York 17, N. Y.
i Murray Hill 8-0985
n)J,8-19.',8 ^^TW^ Production • World Wide Service • Distribution
Camera Eye: IVgws -Trends in Focus
A Credo for Film Buyers; Today's Audience Opportunity; Films in the Limelight
THROUGH THE RIGORS of a hard
winter and the creative efforts of a very
large family of advertisers throughout these
United States and abroad, we have ultimately
emerged with this 8th Annual Production Re-
j view issue. Its pages carry the largest number
' of experienced film producing companies ever
assembled for the sponsor's detailed reference
i use; many other useful features provide a com-
prehensive view of the industry's organizations,
awards programs and its outstanding films of
the past year.
The prologue for this issue was written
. many years ago and bears repeating. In the
, opening page of an issue published a decade
! ago, we quoted the first edition of a "Check-
List of Producer and Sponsor Responsibilities
j in Film Production" of the Association of Na-
I tional Advertisers. These simple truths still
1 serve the film buyer:
! "How much should the picture cost? The
I sponsor should consider this question carefully.
I Good pictures cost money. It is better not to
I make a picture at all than to make a poor one.
I In the final analysis the amount of the budget
\ should be determined by the importance of
the problem which the picture is supposed to
solve."
An Approach to Selecting the Producer:
"The sponsor's first responsibility in select-
ing a producer is to himself. He cannot afford
to make the selection on the basis of personal
friendship, the affability of a sales representa-
tive or a "catchy" idea. Often such an idea
involves only one sequence in a picture. He
should look to these general standards:
; (a) Business integrity
(b) Experience in picture-making as demon-
i strated by samples of films actually pro-
duced.
(c) Financial stability
(d) Creative and technical staff
' (e) Production facilities and equipment
I (f) Length of time in business."
Today's Audience: a Sponsor Opportunity
i" The sponsor of a "public relations" motion
picture has never had a greater audience po-
tential than is offered by the following chan-
nels of circulation open to him:
( 1 ) 529 television stations, serving over 40
million homes now equipped with receivers
(some two or three apiece), are welcoming
short films, from two or three to 27 minutes
in length. Their major criteria are maximum
"public interest" and good creative quality suf-
ficient to hold their audience.
(2) From 450.000 to 500,000 16mm sound
projectors have gone into schools, churches.
community organizations (clubs, lodges,
PTA's), grange and union halls, industrial
plants and all types of institutions. This self-
equipped audience has a voracious appetite for
interesting new films on a wide variety of sub-
jects.
( 3 ) Despite all that you hear about the
decline of movie theatres, the drop in "hard-
top" buildings has been more than matched
by the rise in drive-in theatres. A sponsor
with a wide-screen short subject in one of
today's brilliant color processes has only to
match theatrical quality and make the film
interesting for nationwide bookings. Ameri-
can Engineer, for example, recently played
5,000 houses for its sponsor, Chevrolet.
(4) As the summer season approaches, a
special phenomenon of the distribution field
called "road-shows" opens another large audi-
ence to sponsored films. These are free
"movie-nights" in the theatre-less towns of the
farm country, conducted by traveling film pro-
jectionists from May 1 to September 30.
The average audience per town, reported by
Modern Talking Picture Service, Inc. (a spe-
cialist in this field) is about 440 people, about
50% of them adults. In 1957 Modern certified
16,041 road-show bookings with oyer 4\->
million viewers.
These New Films Will Make News
7-r The prime factor in every aspect of this
field is the quality of new pictures which con-
tinue to come into distribution. On a single
recent afternoon in St. Paul last month we
saw two such films, just being completed, which
are surely destined to be among the best of
1958.
The first of these is a soon-to-be-released
Navy film. Sixth Fleet — Force for Peace, a fit-
ting successor to the wartime Fighting Lady.
Every American, young and old, should see
this factual documentary of the Sixth Fleet
on guard in the Mediterranean. Reid H. Ray
Film Industries' cameramen have captured sea
action and shore leave sequences of thrilling
and dramatic interest. This picture should be
a "must" for theatrical release.
> Out of the same studio is the Minnesota
State Centennial Commission's 26-minute saga
of that state's pioneers titled An Agricultural
Portrait. This story of the land and its people
is unfolded with beauty and meaning. Filmed
in Eastman Color, it will be welcomed by
audiences everywhere it is shown.
^■^ What the United Steelworkers' president
David J. McDonald calls "sixty-seven minutes
of soul-searchina" is that union's new film
Burden of Truth. This picture set the theme
for the recent National Conference on Human
Rights in Philadelphia. It deals with what
its sponsors call "the gravest challenge threaten-
ing our democratic concept — racial discrimina-
tion still prevalent in varied degrees in the
community life of our nation." Burden of Truth
is a drama of one American Negro as he seeks
ways to make positive adjustments to life
today.
'' The supply of new films for 1958 is un-
diminished, matching some critical needs for
public guidance and some acute special prob-
lems. Motivating youth to careers in science
are two major sponsors: the Bell System with
its continuing Science Serie.s and Monsanto
Chemical with its Conquest films.
Champion's New Film on Productivity
M In these days when the word "productivity"
raises spectres of over-supply, automation and
speed-up. the impending release of a new 30-
minute motion picture dealing forthrightly with
this vital subject is indeed news!
Following up its widely-shown 1956 film.
Production 5118, which dealt with the prob-
lems of communication, the Champion Paper
& Fibre Co. has just completed 1104 Sutton
Road. The general theme, as in Production
5118, is understanding. "But this time." says
Champion's president Reuben B. Robert-
son. Jr., "the specific goal is understanding of
productivity. The topic needs a clarification
that ought to prove pretty useful to industry
(CONTINUED ON PAGE 103)
On the Make: a new film for New York's
Manufacturers Trust Cotnpany is being created
by this crew frotn United States Productions.
(See page 168 for case history.)
8TH ANNUAL PRODUCTION REVIEW
.'■y*H»-
This Production Review
Speaks for Dedicated Men
How shall we dedicate this largest of Annual Production Review
issues? This authentic guide to the film sponsor's most
dependable sources of production brings a detailed listing of
the recent experience, staff personnel and physical facilities of
some 284 film companies in the United States. Canada and
abroad. In a sense, it is already dedicated by the existence of
this strong nucleus of experienced, specializing organizations
serving business, education and governments. But the films they
have listed and which we have often reviewed in depth this past
year have already spoken for their creators on millions of screens,
viewed by countless other millions in worldwide audiences.
Many of these pictures have earned our commendation and, more
important, the favorable judgment and awards of special
groups and of their viewers. All of these films and the sponsors
who made them possible must share this dedication.
Behind each production are the specific goals for which these
informational, educational, religious, training films were made.
Their purposes give the film production industry and its people
the vital satisfaction of equally great purpose. For these
films have the power to achieve understanding, to improve human
relations, to save lives and lessen the toll of accidents and
disease. Films are playing an important part in moving the goods
and services of the free world's production lines. They have
the power to move mens minds, too. Dedicated to this useful work
are the many thousands of men and women behind the desks,
cameras, sound consoles and laboratory equipment of this vast
production industry. A vital link are those who bridge the gap
between the studio and the millionfold audience for these films.
The substance is that we are altogether part of an inter-related,
inter-dependent industry . . . dedicated to the great work of
serving mankind through our chosen instrument . . . the film.
— OHC
The News in Focus:
(continued from page one hundred one)
and related groups, education and the world
at large." Wilding Picture Productions. Inc.
was the producer.
* * *
Encouragement for Films in Mathematics
■m Science is a fascinating subject for the mo-
tion picture but the cold facts of mathematics
on which all science revolves have thus far been
neglected on the screen. Giving encourage-
ment and offering guidance to prospective
sponsors of mathematics' films is the Film
Evaluation Board. Division of Mathematics of
the National Academy of Sciences.
Its December, 1957 study just released.
"Films and Television in Mathematics." sum-
marizes the discussions and recommendations
of this group of professional mathematicians
who are convinced that films can play an im-
portant part in this basic subject.
* * *
Two-Third of World's Television Sets in U.S.
t!r On a preceding page, we referred to the
529 television stations now operating in the
U.S., serving some 47 million receivers. The
rest of the world has 527 stations, not includ-
ing the 31 operated by the U.S. military at
isolated bases throughout the globe.
In the 49 other countries who have TV,
there are another 21 million sets; the United
Kingdom has 24 stations and 9 million re-
ceivers; Canada has 50 stations and about
3 million sets in use. West Germany accounts
for another 69 stations; the Soviet Union has
56 stations reaching 2i-j million set owners.
Japan's 187 Producers Turn Out 753 Films
■^ From a post-war (1947) output of only
125 films by some 27 producers, Japan's educa-
tional (short film) makers have increased in
number to 187 in 1956. These companies
turned out 753 films, comprising 1688 reels.
That country's Educational Film Producers
Association compiled its first international
catalog in 1956; issued a more complete, illus-
trated book in October. 1957. Orders for
Japanese short films from the United States,
England, Canada, Latin America, Europe and
the Asian countries have "substantially in-
creased" in recent years.
Among the Film Producer Associations
M San Francisco's active regional Film Pro-
ducers Association, working in cooperation
with the University of California, is helping to
arrange a short course for business film users
to be held at Berkeley in late May. O. H.
Coelln, editor of Business Screen, will pre-
sent a one-hour review of film distribution
methods.
* New York's very active Film Producers
Association is taking a leading role in current
negotiations with the Screen Actors Guild for
a new contract on television commercial rates.
it A new association of Minnesota Film Pro-
ducers, comprising all active companies in the
Twin Cities, is holding monthly meetings. Ken
Mason, Eastman Kodak midwest Film De-
partment executive, addressed a recent Febru-
ary session at which O. H. Coelln, editor of
Business Screen, also gave a brief review of
association activities in other regions.
■A: Members of the American Association of
Film Producers, meeting in Chicago on Feb-
ruary 21st, elected L. Mercer Francisco as
their president. James Kellock. Wilding Picture
Productions, Inc. exec, is vice-president elect.
James Holmes, Dallas Jones Film Productions,
is the new secretary; Mervin LaRue, veteran
medical film-maker, is the new treasurer. ^
Canada's Film Producers Learn
to Unify and Diversify . . .
TT ere in Canada we have been learning
■'• two lessons — Unite and Diversify.
A few years ago Canadian producers were
fiercely competitive one with another, some-
times even committing the cardinal sin of
knocking their competitors.
Now we have realized that most of the time
when making a presentation for a film pro-
gram that the competition is not another pro-
ducer at all — but another medium, another way
of telling the sponsor's story.
Despite the fact that we have only one-tenth
of the population of the United States spread
across a much larger country, we have been
able to build a truly national trade association
of all the leading producers and laboratories
from coast to coast — 43 companies. Its worth
is proven by the regular attendance at meet-
ings of producers from Newfoundland in the
east to British Columbia in the west.
Active committees meet with Canadian Film
Awards, with Unions, with the Canadian Broad-
casting Corporation, with the National Film
Board, and with Federal Government officials
on such matters as taxes, customs duties and
depreciation write-offs. This new feeling of
union within the film production industry here
has now resulted in a 16-page booklet being
prepared and sent by the Association to all
advertisers and agencies.
The other lesson we are learning is to diver-
sify, and many different types of films are
coming out of the same studios — films for
merchandizing, public relations and training —
theatrical shorts and television commercials —
with several companies now beginning produc-
tion of half-hour films for television.
This means a healthier industry with over-
head spread across more jobs and with the
diverse experience of classroom films being
applied to industrial production, with sponsored
experience being applied to TV series.
With smaller markets, smaller budgets and a
smaller industry than in the United States,
Canadian producers have to employ a great
deal of ingenuity and learn their lessons
quickly.
Two of these lessons are to Utiite and to
Diversify!
— bv Graeme Fraser
COMING ATTRACTIONS
A Preview of Editorial Features
in Business Screen Next Month
COPYRIGHT PROCEDURES FOR
MOTION PICTURES & FILMSTRIPS
An authentic, long-needed feature by
Evelyn Dunne, U.S. Coyright Office.
SCIENCE CHALLENGES THE
SPONSORED MOTION PICTURE
An urgent need still exists for useful
science films, says Jay E. Gordon.
* * *
THE MODERN STORY
The saga of the nation's great specialist
in sponsored film distribution is told in
a 20-year perspective . . .
MEDICINE AND THE LAW
The important new series sponsored by
the Wm. S. Merrell Co. is "detailed"
in terms of distribution results . . .
* * *
MEET THE UNION PACIFIC
R.R. IN "COMPANY MANNERS"
An inside look at public relations re-
flected in an important picture.
* * *
"IT'S ALL IN THE CARDS"
The American Playing Card Mfrs. go
to the screen with their story . . .
* * =!■
'THEODORE ROOSEVELT: AMERICAN'
A review of an important new picture.
* * *
BETHLEHEM STEEL: FILM-MAKER
Behind the scenes in film production
and utilization at Bethlehem Steel.
A T & T'S "FLOOR SHOW"
Another useful picture joins the Bell
System's major library . . .
"MARVEL AT YOUR FINGERTIP"
General Telephone Corp. pictures its
basic story in a new film . . .
"CHAIN SAW SAFETY PAYS OFF"
The hlomelite Saw Co. brings rural
America a useful new picture . . .
* * *
FORD'S WORLDWIDE
ADVENTURE IN PICTURES
A picture story on the making of those
Ford "Round the World ' commercials.
SALES TRAINING FILMS
A complete checklist of motion pictures
and slidefilms for sales managers.
8TH ANNUAL PRODUCTION REVIEW
ALPHABETICAL INDEX TO PRODUCER LISTING S
r.MTEI) STATES
Pi-ockicers Page No.
Academy Films 151
Academy Film Productions, Inc 137
Academy Pictures, Inc 109
Acorn Films of New England. Inc 107
Affiliated Film Producers, Inc 109
Allend'or Productions 151
Allen, Gordon, Schroeppel & Redlich,
Inc 137
Alley, Paul Productions 109
All-Scope Pictures, Inc 151
Altschul, Gilbert, Productions, Inc 137
American Film Company* 126
American Film Producers* 109
American Film Services 125
Animalic Productions. Ltd 109
Ansel Film Studios. Inc 110
Atlas Film Corporation 137
Audio Productions, Inc 110
Barbre, Thos. .1.. Productions 149
Bay State Film Productions, Inc 107
Becker. Marvin, Films 150
Bovey, Martin, Films. Inc 108
Bransby, John, Productions 110
Bray Studios, Inc 110
Cahill, Charles, & Associates 151
Calhoun Studios, Inc 110
Calvin Company, The 145
Campbell Films 109
Campus Film Productions, Inc 110
Canyon PMlms of Arizona 148
Capital Film Service 134
Caravel Films, Inc 110
Cate & McGlone 151
Centron Corporation, Inc 144
Chicago Film Studios 137
Christensen-Keniiedy Productions 146
Churchill-Wexler Film Productions 152
Cinecraft Productions, Inc 134
Cine'Pic Hawaii 156
Clipper Film Productions, Inc Ill
Colburn, John, & Associates 138
Coleman Productions Ill
Colmes-Werrenrath Productions, Inc. . . . 138
Producers Page No.
Commerce Pictures 129
Condor Films, Inc 145
Continental Films 144
Continental Film Productions
Corporation 130
Craven Film Corporation Ill
Creative .4rts Studio, Inc 125
Culhane, Shamus, Productions, Inc Ill
Davis, Robert, Productions, Inc Ill
DeFrenes Company 127
Dekko Film Productions, Inc 108
Dephoure Studios, Inc 108
Depictorama 112
Depicto Films Corporation Ill
Desilu Productions, Inc 152
Discovery Productions, Inc 112
Donovan, Kevin, Films 107
Douglas Productions 138
Dowling, Pat, Pictures 152
D.P.M. Productions, Inc 112
Dudley Pictures Corporation 152
Dunn, Cal, Studios 138
Dynamic Films, Inc 112
Editorial Films, Inc 112
Elms, Charles, Productions Inc 112
Empire Films Corporation 156
Empire Photosound Incorporated 144
Engel, Walter, Productions, Inc 113
Fairbanks, Jerry, Productions
of California, Inc 152
Farrell & Gage Films, Inc 113
Feature Story Productions 128
Fell, Edward, Productions 136
Fidelity Films, Inc 152
Film Arts Productions, Inc 146
Film Associates Inc 136
Film Associates of Michigan, Inc 132
Filmfax Productions, Inc 113
Film (Graphics Inc 113
Filmways, Incorporated 113
Note; bold-face listings above indicate display advertising
elsewhere in this issue. *Asterisk following listing indicates
incomplete reference data furnished.
Producers Page No.
Fiore Films 126
Flagg Films, Inc 152
Florez, Incorporated 132
Fordel Films, Inc 113
Fotovox, Inc 130
Francisco Films 139
Frink Film Studio 130
Funt, Allen A., Productions 114
Galbreath Pictures Inc 130
Ganz, William J., Company, Inc 114
Gerald Productions, Inc 114
G & G Film Corporation 143
Glenn, Jack, Inc 114
Glover, Ozzie, Productions 153
Golden Key Productions, Inc 153
Golden State Film Productions 150
Graphic Films Corporation 153
Guggenheim, Charles, & Associates, Inc. 145
Gulf Coast Films, Inc 148
Haig & Patterson, Inc 132
Hance, Paul, Productions, Inc 114
Handy, Jam. Organization. Inc.. The .... 133
Hardcastle Film Associates 145
Harris-Tuchman Productions 153
Hartley Productions, Inc 114
Harvey, Neil, Productions 127
Henning & Cheadle, Inc 132
Holland-Wegman Productions 124
Huber, Louis R., Productions 156
Industrial Film Producers, Inc 115
Industrial Motion Pictures, Inc 136
Information Productions, Inc 115
Instructional Arts, Inc 133
International Sound Films, Inc 129
Jamieson Film Company 148
Jones. Dallas, Productions. Inc 139
Kayfetz, Victor, Productions, Inc 115
Keith Film Productions 146
Keitz & Herndon 148
Kerbawy, Haford, & Company 132
Kerkow, Herbert, Inc 115
Key Productions, Inc 115
Klaeger Film Productions, Inc 115
Kling Film Productions 139
Kluge Film Productions 146
Knickerbocker Productions, Inc 116
K & S Films Inc 134
Lane, Kent, Films, Inc 129
La Rue, Mervin W., Inc 1.39
Lasky Film Productions, Inc 134
Lawrence, Robert, Productions, Inc 116
Lewis & Martin Films, Inc 139
Love. James. Productions, Inc 116
Loucks & Norling Studios. Inc.
(Lawrence) 116
Lux-Brill Productions. Inc 116
Marathon TV Newsreel, Inc 116
Master Motion Picture Company 108
Mayer, Charles. Studios, Inc 136
McHugh, Fenton, Productions, Inc 140
McLarty Picture Productions 124
(ALPHABETICAL LISTINGS CONTINUE ON PAGE 106)
I.cfl: ii1h.i,iiii(iuI;iki.' Iiy (.(mioii Rav
DGRAPHICAL INDEX
PRODUCER LISTINGS
NEW ENGLAND REGION
mnecticut, Massachusetts, Vermont 1 07
METROPOLITAN NEW YORK
stings begin on page 1 09 through page 124
MIDDLE ATLANTIC REGION
;w York State, District of Columbia, Maryland .... 124
;w Jersey, Pennsylvania, Virginia pages 126 to .... 128
SOUTHEASTERN REGION
orida, Georgia, Kentucky, Louisiana, Tennessee. . . 128
EAST CEXTRAL REGION
diana, Michigan and Metropolitan Detroit .... 130-134
fiio Cities: Cincinnati, Cleveland, Dayton 134-136
METROPOLITAN CHICAGO
Stings begin on page 137 through page 143
WEST CENTRAL REGION
inois, Kansas, Minnesota, Missouri, pages .... 143-145
jbraska, Wisconsin 146
SOUTHWESTERN REGION
'kansas, Arizona, Texas 148
MOUNTAIN STATES REGION
)Iorado 1 49
WEST COAST REGION
ilifornia (San Francisco and Bay Area) 150-151
METROPOLITAN LOS ANGELES
Stings begin on page 151 through page 156
PACIFIC NORTHWEST REGION
egon, Washington and Hawaii 1 -"^6
BUSINESS SCREEN INTERNATIONAI,
inada, listings begin on page 157 through page .... 160
itin-America Countries: Mexico. South America ... 161
irope: England, France, Germany, Scandanavia ... 162
ain . . . 164; Africa (Sudan) . . . 167; Australia ... 166
pan 167
National
Survey
of
m
Production
in the U.S
and Canada
ALPHABETICAL INDEX TO PRODUCER LISTINGS
UXITEI) STATES
(CONTINUED FROM PRECEDING PAGE 104l
Producers Pa<re No.
Medical Dynamics, Inc 117
Medical Film Guild, Ltd 117
MGM-TV 117
Midwest Film Studios 140
Milner Productions, Inc 125
Mode-Art Pictures, Inc 127
Monumental Films & Recordings, Inc. . . 126
Motion Picture Service Company 150
Moulin Studios 150
MPO Productions. Inc 117
Muller, Jordan & Herrick 117
Mundell Productions 148
Murphy. Owen, Productions, Inc 117
National Film Studios, Inc 125
Neal, Stanley, Productions, Inc 118
Nemeth, Ted, Studios 118
New World Productions 15.3
Niles, Fred A., Productions, Inc 140
North American Film Corporation 127
Norwood Studios, Inc 125
Olympus Film Productions, Inc 1.S4
On Film, Inc 126
Orleans, Sam, Productions 1,30
Pacific Productions 150
Packaged Programs, Inc 127
Palmer. Alfred T.. Productions 150
Palmer. W. A. Films. Inc 150
Pan American Films 130
Paragon Pictures, Inc 140
Parthenon Pictures— Hollywood 1.53
Pathescope Productions 118
Pelican Films, Inc 118
Pictures for Business I54
Pilot Productions. Inc 140
Pinney, Roy, Productions, Inc 118
Playhouse Pictures I54
Pocket Films Hg
Polaris Pictures, Inc I.54
Premier Film & Recording Corporation 145
Producers Film Studios 142
Q.E.D. Productions Inc 118
Rainbow Pictures, Inc 128
Rarig Motion Picture Company 156
Ray. Reid H.. Film Industries. Inc 144
Reed, Roland, Productions Inc 154
Regan Film Productions. Inc I33
Richie, Robert Yarnall, Productions,
„.I"''* 119
Rinaldo, Ben, Company, The I54
Rippey, Henderson, Bucknum & Company 149
Riviera Productions ". 154
de Rochemont, Louis, Associates 119
Rocket Pictures, Inc I55
Rockett, Frederick K., Company [ 155
Rolab Studios ' IO7
Roush, Leslie. Productions. Inc 119
Roy, Ross, Inc I33
Ryan, George, Films, Inc I45
Sarra, Inc 119_ 142
Science Pictures Inc 119
Seminar Films, Inc 119
Smith, Fletcher, Studios, Inc 120
Note: bold-face listinRS above indicate display advertising
elsewhere in this issue. 'Asterisk followine listing indicates
incomplete reference data furnished.
Producers Page No.
Smith, Warren R., Inc 127
Sonochrome Pictures 149
Soundac Productions, Inc 128
Sound Masters, Inc 119
Southwest Film Industries, Inc 148
Southwest Film Center 149
Star Informational Films 126
Stark-Films 126
Strauss, Henry, & Company. Inc 120
Studio Sixteen 128
Sturgis-Grant Productions, Inc 120
Sturm, Bill, Studios. Inc 120
Sutherland. John. Productions. Inc 155
Swanson, Rudy, Productions 146
Tantamount Pictures, Incorporated .... 128
Telecine Film Studios, Inc 142
Telepix Corporation 155
Telic, Inc 120
Terrytoons, Division of C.B.S.
Television Film Sales, Inc 120
Texas Industrial Film Company. Inc 149
Tiesler Productions 121
Tomlin Film Productions, Inc 121
Training Films. Inc 121
Transfilm Incorporated 121
Trident Films, Inc 121
Tri-J Film Productions 124
Unifilms, Inc 122
United Film & Recording Studios, Inc. . . 142
United States Productions. Inc 122
UPA Pictures, Inc I55
Van Praag Productions 122
Vavin Incorporated 122
Video Films 134
Vidicam Pictures Corporation 123
Viguie Film Productions, Inc.
( Puerto Rico ) I6I
Visualscope. Incorporated 123
Wade, Roger. Productions. Inc 123
Walker, Gene K., Productions 151
Washington Video Productions, Inc 125
Western Cine Service, Inc 149
Wilding Picture Productions, Inc 143
Willard, Frank, Productions 129
Willard Pictures Inc 123
Winik Films Corporation 123
Wolff, Raphael G.. Studios. Inc 156
Wondsel. Carlisle & Dunphy, Inc 123
Worcester Film Corporation 108
World Acquaintance Films 129
Wright, Norman, Productions, Inc.* .... 156
Wurtele Film Productions 129
Wylde Studios, Inc 124
Zweibel, Seymour, Productions. Inc 124
CANADA
Producers Page No
Benoit, Real, Film Productions 151
Caldwell. S. W.. Ltd 151
Chetwynd Films Limited 15i
Crawley Films Limited 15'
Fletcher Film Productions Limited .... 151
Hirst Film Productions 15'
Klenman-Davidson Productions Ltd. ... 15!
Lawrence, Robert, Productions, Ltd. ... 15!
Les Documentaires Lavoie 16(
Master Film Studios Ltd 15'
Motion Picture Centre Ltd 15!
Omega Productions Inc 15!
Peterson Productions 151
Phillips-Gutkin & Associates Limited ... 151
Showcase Film Productions 15J
PRODUCTION REVIEW
INTERNATIONAL
Producers Page
No,
Audiovicentro 161
Australian Instructional Films Pty. Ltd. 166
Birmingham Commercial Films Limited. 162
Boehner-Film 163
Cambridge Film & T.V. Productions
Pty., Ltd 167
Cine Comercial, S.A 161
Cinesound Productions Pty., Ltd 166
Estudios Cinematograticos Rosello 162
Estudios Moro, S.A 164
Forberg-Film AB 164
Halas & Batchelor Cartoon Films, Ltd.. . 162
International Motion Picture Co., Inc. . . 167
Kommunes Filmcentral 164|
Laux Studios KG 16c
Les Analyses Cinamatographiques 16?
Minerva-Film AS le''
Norsk Film AS Hi-
Perier Productions Pty., Ltd 16t
Statens Filmsentral 16^
Sudan Publicity Company, Ltd 161
Svekon Film 16-:
Viguie Film Productions, Inc 161
World Wide Pictures Limited 16i
BUSINESS SCREEN MAGAZINll
!«. ^ n jJL Af en
NEW ENGLAND
Connecticut
•5f
KEVIN DONOVAN FILMS
208 Treat Road, Glastonbury, Connecticut
Phone: MEdford 3-9331
Date of Organization : 1953
I Branch: 15 West 44th St., New York, N.Y.
Phone: YUkon 6-6049. John Bennewitz,
in charge.
Kevin Donovan, Owner
John Bennewitz, Executive Producer
James Benjamin, Writer
Services: Motion pictures and slidefilms; pub-
ic relations, industrial and medical films.
'"'AGILITIES : 16 and 35mm Mitchells; 16mm
jine Special, 16mm Arrifiex, Magnasync sound
equipment. Complete 16 and 35mm editing
equipment including Moviola.
iECENT PRODUCTIONS AND SPONSORS
VIOTION Pictures: Center of Industrial A7ner-
ca, revision (Ohio Edison); Hospitals Are
^eople (Grace-New Haven Community Hospi-
;al) ; Building for Tomorrow (Connecticut
General Life Insurance Company) ; DEWline
—Annual Re-Supply ( Fedei'al Electric Com-
)any); Elective Rhinoplasty ( Schering Cor-
)oration).
ROLAB STUDIOS
(Rolab Photo-Science Laboratories)
Walnut Tree Hill, Sandy Hook, Connecticut
Phone: GArden (Newtown) 6-2466
Date of Organization : 1928
Henry Roger, Owner-Director
E. H. Roger, Secretary
Services: Complete production (sound stage
vith equipment), full & part productions, incl.
;ervices to producers, motion picture consult-
mts to industrial and scientific organizations.
Specialists in scientific camera work; time-
apse, macro- and microscopic work, research
md engineering. Facilities: Recording and
jrojection rooms with remote controls, direc-
or's and dressing rooms, lounge, carpentry
md instrument shops. Research laboratories ;
)ptical-electrical-photographic etc.
IECENT PRODUCTIONS AND SPONSORS
.^ILMSTRIPS: Boring Tools for Woodworking.
line subjects (Stanley Tools); Partial Den-
:ure Construction (The J. M. Ney Co.) ; Slide-
'"ILMS: Four travel: Germany; Austria; Italy;
?'rance. Subcontracts: 16mm and 35mm
Assignments for producers.
Massachusetts
(Boston, Massachusetts Area)
ACORN FILMS OF NEW ENGLAND, INC.
465 Stuart St., Boston, Mass.
Phone: CO-6-3507
Date of Organization: 1952
Date of Incorporation: 1956
Branches: 168 West 46th St., New York,
N.Y. Phone: JUdson 6-2272. Eugene
Perewa, Mgr.; Elliott Butler, in chg. of
Production.
215 N.E. 117th St., Miami, Florida. Phone:
Plaza 4-4330. George Contouris, in chg. of
Production.
John V. Rein, Jr., President
Hazel Frost, Treasurer
James Murphy, Clerk
Julian Olansky, Cameraman
Len Spaulding, Cameraman
Jack Cryan, Lab. Manager
Services: Motion picture film production, spe-
cializing in public relation films for TV. Full
time staff for TV news films. Facilities:
Sales oflices, cutting rooms, projection room,
complete lab. for negative processing; Bell &
Howell printer. Specializing in 16mm film
processing. Reversal processing facilities
available on special request. Full complement
of 16mm equipment for production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Making of a Trooper
(Mass. Public Safety) ; Mayflower the 2nd
( Mayflower Commission ) ; Lancers Go South
(City of Lawrence) ; Atomic Cannon (Henry
Louden Agency) ; A Netv Drug (Paul Stevens
P.R.) ; A Day in the Life of Mrs. Furcolo
(Comm. for Better Mass.) ; Largest Clambake
in World (W.B.Z.-TV) ; Highways of the Fu-
ture (Mass. Dept. Public Works). TV Com-
mercials: for Gillette Safety Razor Co.;
Massachusetts Heart Fund; Jimmy Fund.
4S-
BAY STATE FILM PRODUCTIONS, INC.
35 Springfield Street, Agawam,
Massachusetts
Mail Address: Box 129, Springfield, Mass.
Phone: REpublic 4-3164
Branches: 80 Boyleston Street, Boston,
Mass.
Phone: HAncock 6-8904. David Doyle,
Vice-President, in charge. 707 Nicolet
Avenue, Winter Park Florida. Phone:
Midway 7-3817. Eugene Bunting,
Vice-President, in charge.
Date of Organization : 1943
Morton H. Read, President
David Doyle, Vice-President, Sales
Harold 0. Stanton, Vice-President, TV
Francis N. Letendre, Vice-President,
Laboratory
Eugene N. Bunting, Vice-President
Winifi'ed Pettis, Treasurer
Lowell F. Wentworth, Account Executive
Edward R. Knowlton, Script Director
Services: 16 and 35mm motion pictures; in-
dustrial, scientific, public relations, training,
sales, religious, documentary; television com-
mercials and programs; sound slidefilms;
foreign language narratives. Sei'vice avail-
able to other producers in photography, sound
recording, printing, processing, editing, scor-
ing, cutting, intei'lock screening, use of sound
stage. Facilities: Mitchell and Maurer cam-
eras; lighting; AC & DC portable generators;
Maurer 16mm multiple track optical record-
ing; 16mm and 17V2mm syncronous magnetic
recording; 14" magnetic recording; 2 printing
labs for color and B & W, Depue and Peterson
printing equipment, electronic cueing; 16mm
B&W processing, positive, negative, reversal;
(LISTING CONTINUES ON FOLLOWING PAGE)
TH ANNUAL PRODUCTION REVIEW
Keys to the Effective
Use of the Film Sponsor's
Dependable Buyer's Guide
LISTING STANDARDS DEFINED
THE BASIC PURPOSE of this 1958 Annual
Production Review Issue and of the listings
which appear on the following 59 pages is
to furnish film sponsors with the most
dependable, comprehensive Buyer's Guide to
reputable, experienced producers of motion
pictures, slidefilms and other audio-visual
media for business, government, and tv use.
There is no other complete source available
to business and advertising buyers. The many
hundreds of unchecked "studio" names which
embellish the pages of city directories are
in sharp contrast to the complete data on staff,
facilities, and current client references
which these firms have willingly supplied
for your safe passage in this important field.
244 companies in the United States and
1 4 leading companies in Canada have
complied with our minimum prerequisites
for an unqualified listing. No charge or
obligation of any kind was imposed on
companies for listing in these pages, excepting
to fulfill our minimum reference request.
A few U.S. companies are designated by
the asterisk ( * ) in the Alphabetical Index
on the opposite page. This usually indicates
insufficient client references furnished after
three requests. For the guidance of the
buyer, we required that a minimum of five
business motion pictures and/or slidefilms be
listed by title and sponsor as evidence of the
producer's recent experience and clientele.
Some 1380 persons are listed in the 247
U.S. companies, serving in various executive
capacities; branch offices of all producers
are also provided. Such large centers of
production as New York City, Detroit, Chicago
and Los Angeles (among others) are
represented in depth. Every possible source
of production names available to us was
used in the preliminary surveys and all were
sent listing requests. Any bona-fide
producer able and willing to comply with
minimum prerequisites has been listed.
The Editors acknowledge the growing
volume of work done by our companies in the
field of television commercials and other
television films. Companies specializing in
this type of work are clearly identified.
The huge volume of work required to
complete this issue is amply repaid by its
widespread acceptance and use among more
than 10,000 companies and advertising
agencies in the U.S. and Canada this year. 9
NEW ENGLAND: Massachusetts
BAY STATE FILM: Cont'd.
screening room; cutting rooms: Moviola;
sound readers; animation department; art
department; carpenter shop; set designing;
complete music library; 3,000 ft. sound stage;
permanent staflf of 20 technicians, art and
script specialists.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Bo.rmaster (United Shoe
Machinery Corporation); Lytron 680 (Mon-
santo Chemical Co., Plastics Div. ); Disaster
Plan (Henry Heywood Hospital); Electric
Power & Common Sense (The Electric Com-
panies of the Connecticut Valley); Progress
Report w; and »2 ( Sylvania Electric Prod-
ucts, Inc.); A Neiv Adventure in Cooking
(General Electric Company) ; The 1958 Brake
Story ( Raybestos Div., Raybestos-Manhattan,
Inc.); Show Window of the East (Eastern
States Exposition, 1957) ; You and Your Uni-
form (U.S. Marine Corps); Wired for the
Future (Wiremold Company); A Long Step
Forward (Walks Foundation); The Value of
Ideas ( Emhart Mfg. Company); Prescription
for Grinding Progress ( Bay State Abrasive
Company); Magnificent Miniatures (Minia-
ture Precision Bearing Company) ; The Tra-
jector System ( Trans-Sonics, Inc.); dealer
promotion film for High Adventure With
Lowell Thomas ( Delco-Remy Div., General
Motors Corp.) ; The Pressure of Light (Mas-
sachusetts Institute of Technology). Slide-
films : Blueprint for Sales (Rust Craft Greet-
ing Cards, Inc.); Rondike (Genei-al Electric
Company). TV Commercials: for General
Electric Rotisserie; Columbia Bicycles; Les-
toil; Hood Milk Company; Western Massachu-
setts Electric Company; Connecticut Bank and
Trust Company; Connecticut Milk Producers
Association; Girls Clubs of America, Inc..
Hartford Gas Company.
^2.
DEKKO FILM PRODUCTIONS, INC.
126 Dartmouth Street, Boston 16, Mass.
Phone: KEnmore 6-2511
Date of Organization; 1946
Affiliate: Rockwell Films, 26 Church St.,
Cambridge, Mass. Paul Rockwell, Mgv.
•loseph Rothberg, President
George W. Sloan, Jr., Sales Manager
Charles Rockwell, Production Manager
Paul Rockwell, Unit Manager
Marie Pierce, Editor
Plynn E. Williams, Art Director
Dorothv Watson, Office Manager
Elvin Car'ni, Production Assistant
Marvin Rothbert, Production Assistayit
Services: 16 and .35mm production and sound
slidefilms. Complete services available to out-
side industrial producers. Facilities: 2 com-
plete sound stages, screening rooms, narration,
editing rooms; animation and art dept.; 10-
position custom mixing console; magnetic and
optical recorders, interlock dubbers; music
library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Aircraft Fire Test Blood
Discrasias ( Schering Corporation ) ; City in a
Shadow (Westinghouse Broadcasting) ; Keep-
ing Pace irith Progress (Trans-Sonies, Inc.) ;
Football Highlights (Harvard University Ath-
letic Association ) ; Rail Test Car ( Sperry Prod-
ucts, Railroad Division) ; Slenderizing (H. W.
Frank Agency); Testing (Nuclear Metals);
Baseball Hand Signals ( Gillette Safety Razor
Company i ; Cabinets by Gregg ( Gregg & Son) .
Slidefilms: Be the Competition. Research and
You (Wirthmore Feeds). TV Commercials:
For Publix Markets, Nepco Products (Tarler
& Skinner Advertising); Soapine. Ironwear
Hosiery ( Jerome O'Leary Agency ) ; General
Electric ( Hoag & Provandie, Inc.); Father
John's Medicine ( Hermon W. Stevens
Agency ) ; Summer Show Spots ( WBZ-TV,
Westinghouse Broadcasting); Program Spots
( WJZ-TV, Westinghouse Broadcasting) ; Sim-
monds Upholstering Company ( Chambers,
Wiswell, Shattuck, Cliflford & McMillan).
DEPHOURE STUDIOS
782 Commonwealth Ave., Boston 15, Mass.
Phone BEacon 2-5722
Date of Organization: 1935
Date of Incorporation: 1956
Joseph Dephoure, President & Treasurer
Milton L. Levy, Vice-President
Fstelle Davis, Office Manager
David F. Dowling, Sales
Services; Complete film production, 16mm and
35mm. Industrial, documentary, business,
public relations and training films, slidefilms;
slides; television commercials & productions;
hot press titles; printing; processing. FACILI-
TIES: Sound stage, studio lights; 35mm cam-
era; 3 16mm sound cameras; 3 16mm portable
cameras; Houston processing machine: high
speed processing machine; 2 16mm synchro-
nous recorders; 17V2mm synch recorder;
Maurer 6 track film recorder; crane dolly &
tracks; projection room; 16mm & 35mm pro-
jectors, optical and magnetic JAN ; 3 editing
rooms; color & b&w printing, artwork, anima-
tion, script department; television kinescop-
ing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Polaroid Camera (Polaroid
Corp.); A Chosen Career (Mass. State Po-
lice); Dartmouth Football Revue (Dartmouth
College); Profit Package (Cryovac Co.);
Progress Report ( Avco Research); Hockey
Higlilights (Boston Bruins). TV COMMER-
CIALS: Northeast Airlines, Jordan Marsh Co.,
Narragansett Brewing Co., Teddie Peanut
Butter, Schrafft Chocolates, Liquid Barcolene,
Bleach Tabs, Carousel Cigarettes, J. A. Cigars,
63 Cigars, United Farmers, Homemaker
Beans.
Victor Kayfetz Productions, Inc.
18 Geoi'ge Aggott Road, Needham,
Massachusetts
Phones: Hlllcrest 4-9289,
commonwealth 6-0800
H. Jeff Forbes
( See complete listing under New York area)
"iv this symbol, appearing over a
producer's listing, indicates that display adver-
lising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review Issue of 1958.
MASTER MOTION PICTURE COMPANY
50 Piedmont Street, Boston 16, Mass.
Phone: HAncock 6-3592
Avner Rakov, President
Irving Ross, Production Manager
Alfred Gross, Lab Supervisor
Services: 16mm and 35mm film production
for television, theatres, industrial and docu-
mentary film; laboratory sei-^'ices and slide-
films. Facilities: Complete production equip-
ment for 35 and 16mm motion pictures. Sound
studios.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : CP-Cerebral Palsy ( United
Cerebral Palsy Association of Mass. ) ; Hy-
Du-Lignum ( Hy-Du-Lignum Company ) . Slide-
films: Count Your Blessings (United Fund
Drive, Portland, Maine) ; The Shocking Swm-
mer Story (Edison Electric Institute); Pro-
gram for Harvard (Harvard University).
Chelmsford, Massachusetts
MARTIN BOVEY FILMS, INC.
115 High Street, Chelmsford, Mass.
Phone; GLenview 2-9755 (Lowell Exch.)
Date of Organization : 1949
Martin Bovey, Jr., President & Treasurer
Martin K. Bovey, Director
Services: Industrial, business, public rela-
tions, educational, documentary, travel, sport
and wildlife motion pictures from script to
screen. Writing, photography, animation, ed-
iting and recording services. Subcontracting
work. Facilities: 16mm equipment for "on
location" color sound motion picture produc-
tion.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Science of the Sea (Woods
Hole Oceanographic Institution) ; Minnesota:
Star of the North (First National Bank of
Minneapolis) ; Subcontract: sporting photog-
raphy for Coca-Cola Bottling Co. ; skiing pho-
tography for John Jay films.
Worcester, Massachusetts
WORCESTER FILM CORPORATION
131 Central Street, Worcester 8, Mass.
Phone : PL 6-1203
Date of Organization: 1918
Weld Morgan, President
Linwood Erskine, Jr., Vice-President &
Secretary
Floyd A. Ramsdell, Treasurer & Gen. Mgr.
Carleton E. Bearse, Sales Manager
Services: Production of motion pictures.
Facilities: 16mm cameras both motion pic-
ture and still; 35mm still 3-D and motion
picture cameras; GMC truck used to generate
own electricity; complete crew including script
writers, animation men, cameramen, directors,
and all editing equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Dimensional Gaging with
Dimensionair (Federal Products Corpora-
tion); Fire Protection Through Research
(Grinnell Corporation); Centalign Grinder
( Bryant Chucking Grinder) ; The Millers That
Use Their Heads (W. H. Nichols Company);
Model 163 Center Drive Lathe (New Britain
Machine Company).
BUSINESS SCREEN MAGAZINE
NEW ENGLAND: Vermont
I CAMPBELL FILMS
I Academy Ave., Saxtons River, Vt.
Phone: 3604
I Date of Organization : 1947
Robert M. Campbell, Executive Producer
' Fred J. Brown, Production Manager
Warren T. Johnson, Sales & Producer
Jean S. Chivers, Editorial
Beth M. Campbell, Animation
Services: Public relations, industrial, docu-
mentary, and educational motion picture pro-
duction in color, from script to screen. Slide-
films. Facilities: Cameras, lighting, sound
equipment for location and studio production.
Animation .stand. Editing rooms and record-
ing studio with three channel magnetic mix-
ing. Westrex Editor. Bell & Howell 16mm.
J. C. printer. 16mm interlock screening.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Perkins Story ( Perkins
School for the Blind) ; Jimmy Golden (Grand
Union Food Stores) ; The Right Instruction
of Youth (Wagner College); Dartmouth Col-
lege Case — 1958 (Dartmouth College); Your
Job with Grand Union, second version (Grand
Union Food Stores).
u^ 4f □ .!» Af a ift.*fa
METROPOLITAN NEW Y O R 10
ACADEMY PICTURES, INC.
49 West 45th Street, New York 36, N.Y.
Phone: PLaza 7-0744
Branch: 433 S. Fairfax Ave., Los Angeles
36, Calif. William Lightfield, Manager.
Phone: WEbster 1-8156
Date of Incorporation : 1949
C. Morey Foutz, President
' William Tytia, Vice-President
I Nicholas D. Newton, Director of Sales
Services: Producer of live-action and ani-
mated films for television and industry.
Facilities: Staff of 40 artists and animators,
live-action directors, script writers, editing
department, optical department, photographic
equipment, stage, 35mm projection and distri-
bution service.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: 0«e Thousand Years (Tim-
ken Roller Bearing Company) ; Ford Trucks
( Ford Motor Company ) . Slidefilm : Wonder
Bread (Continental Baking Company). TV
Commercials: For Kool-Shake (General
Foods ) ; Giselle MacKenzie Show ( Schick
Razor) .
Acorn Films of New England, inc.
168 West 46th St., New York, N.Y.
Phone : JUdson 6-2272
Eugene Pererwa, Manager; Elliott Butler
in charge of Production
(See complete listing under Boston area)
AFFILIATED FILM PRODUCERS, INC.
164 East 38th Street, New York 16, N.Y.
Phone : MUrray Hill 6-9279
Date of Organization : 1946
Willard Van Dyke, Secretary
Irving Jacoby, Treasurer
Strvices: Script to finished film. Specialties:
documentary and educational films. Facili-
riES: Production equipment; editing depart-
ment; directors and script writers.
'DECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Sy»i phony of the Senses
(NBC); Kid Brother, Bright Side (Mental
Health Film Board); American Adventure
( McGraw-Hill ) . Production services for
Lowell Thomas Television series.
Allend'or Productions
60 West 46th Street, New York 36
Phone: Circle 5-0770
( See complete listing in Los Angeles area)
PAUL ALLEY PRODUCTIONS
619 West 54th Street, New York 19, N.Y.
Phones : JUdson 6-2393-4
Date of Organization: 1949
Paul Alley, President
Barrett Alley, Vice-President
M. R. Alley, Treasurer
William Cotton, Office Manager
Services: Production of public relations, ad-
vertising, sales training, television and doc-
umentary films in 16mm & 35mm black & white
and color. Facilities: Screening room, edi-
torial rooms, laboratory, all on one floor; stu-
dios as required; 16 and 35mm cameras, sound,
lights, camera car. platform top.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Tlte Mayflower Story (Aero
Mayflower Transit Co. ) ; Semana de la Patria;
Man and the Land (Republic of Venezuela) ;
Venezuela Today (Fox Movietonews Release) ;
Workers Paradise (Cromocine-Caracas).
AMERICAN FILM PRODUCERS
1600 Broadway, New York 19, N.Y.
Phone: PLaza 7-5915
Date of Organization: 1946
Robert Gross, Executive Producer
Lawrence A. Glesnes, Executive Producer
Sheldon Abromowitz, Production Control
Madeline Stolz, Office Manager
Services: Motion pictures, 16mm and 35mm
color and black and white; and slidefilms.
Specialties: industrials, sales, public relations,
television, education, training, medicals, doc-
umentary and merchandising. Facilities:
Complete 16mm and 35mm camera, lighting
and sound production equipment; three cutting
rooms, screening room, shooting stage ; special
effects; animation; storyboard personnel,
script writers.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: Esso Standard Oil Com-
pany; Westinghouse Electric Corporation;
Mayor's Committee for Pedestrian Safety;
The Mennen Company ( McCann Erickson,
Inc.); Progres.so; Stella D'Oro f Carlo Vinti
Advertising) ; Medigum; Chooz (Doherty,
Clifford, Steers & Shenfield, Inc.). Other spon-
sor names as submitted in reference (motion
pictures) ; U.S. Navy; U.S. Military Academy;
Binney & Smith, Inc.; Women's Medical
Specialist Corps.
A?
ANIMATIC PRODUCTIONS, LTD.
15 West 46th Street, New York 36, N.Y.
Phone: JUdson 2-2160
Date of Organization: 1949
Tasker G. Lowndes. President
Reese Patterson, Vice-President & Creative
Director
David E. Weller, Account Executive
Leonard B. Elliott, Account Executive
William S. Murphy, Art Director
Robert Kain, Art Director
Terry Colasacco, Production Coordinator
Services: Specialists in creation of sound
slidefilms, filmographs, limited animated mov-
ies and television commercials. Facilities:
Complete art department; animation stand:
16mm, 35mm and still cameras; editing and
projection equipment.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Seven Doorways to Death (Amer-
ican Gas Association) ; Let's Sell Shoes (J. J.
Newberry Company) ; The Lucky Whip Story
(Lever Brothers Company ) ; This Too Is Boston
( Boston Herald and Traveler) ; Operation-
Moving More Boxes (W. A. Taylor & Company,
Inc) ; The Story of Dynel (Union Carbide Cor-
poration) ; The Celanese Sextet (Celanese
Corporation of America) ; Best Buy— 1957
(Radio Corporation of America); The Art-
carved P.V.P. Story (J. R. Wood & Sons, Inc.) ;
The Independent Way (Gibson Refrigerator
Company) ; The Best Years (Fueloil & Oil
Heat Magazine) ; Progress In Plastics (Con-
goleum-Nairn, Inc.) ; Satellite— Fall 1957
(Scripto, Inc) ; The D'Con Story (D'Con Com-
pany) ; Will Success Spoil Roger Beaver (The
Coca-Cola Company) ; Mr. Creative Thinker
(Metropolitan Life Insurance Company; The
Bayer Album of Familiar Facts (Sterling
Drug Company); SIiow Me (Dole Hawaiian
Pineapple Company, Ltd.). Widescreen &
FiLMSTRiFS: for The Texas Company; William
Esty & Company; The Procter & Gamble Com-
pany; Railway Express Agency; H. K. Porter
Company, Inc.; The Borden Company; Zenith
Radio Corporation ; General Electric Company ;
Western Electric Company; Ronson Corpora-
tion ; American Radiator & Standard Sanitary
Corporation ; Warner-Lambert Pharmaceutical
Company, Inc. Filmographs & TV Commer-
cials: Wildroot Company; American Tobacco
Companv, Lucky Strike; Nature's Remedy,
Lewis-Howe Company; ThriftiCheck Service
Corporation; Porter-Cable Machine Company;
The Bai-basol Company; and John H. Dulany
& Son, Inc.
"V^ this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review issue.
TH ANNUAL PRODUCTION REVIEW
METROPOLITAN NEW YORK:
ANSEL FILM STUDIOS, INC.
45 West 45th St., New York, N.Y.
Phone: Circle 7-0049
Date of Organization: 1956
Jerome V. Ansel, President
Ruth Ansel, Vice-President
Services: Production of motion pictures and
slidefilms. Facilities: Complete art depart-
ment; 16mm and 35mm animation stand and
cameras.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Spantde Sustained Release
Oral Medication (Smith Kline & French
Labs) ; The Sphi/nx Thinks, The Moon Rocket
(Pepsi-Cola Company) : ANIMATION SE-
QUENCES: For The Big Switch (International
Paper Company) ; American Cyanamid; E. R.
Squibb & Sons; U.S. Air Force; U.S. Army;
U.S. Navy; American Typographers Associa-
tion; International Business Machines; Amer-
ican Air Filters; Ford Tractor Division;
Ladies Home Journal; Glamorene, TV Spots
for American Cancer Society.
^
INC.
AUDIO PRODUCTIONS,
Film Center Building
630 Ninth Avenue, New York 36, N.Y.
Phone : PLaza 7-0760
Date of Organization : 1933
Frank K. Speidell, President
Herman Roessle, Vice-President
Peter J. Mooney, Secretary & Treasurer
Sheldon Nemeyer, Sales Manager
PRODUCER-DIRECTORS
L. S. Bennetts H. E. Mandell
Alexander Gansell Earl Peirce
Harold R. Lipman Erwin Scharf
SERVICES: Motion pictures only, all commercial
categories. Specialties: public relations, sales
promotion, merchandising, training, medical,
technical and educational motion pictures.
Facilities: Both silent and sound studios; six
cameras and lighting equipment; mobile units
for location work with tape recorders; per-
manent staff in all departments, writing, direc-
tion, editing, animated drawing and optical;
16 & 35mm projection room; two optical
printers; editing equipment; zoom stand for
trick work; machine shop; extensive film and
music library cleared for television.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Sounds Familiar (Ameri-
can Telephone & Telegraph Co.) ; Mission
BuU's-Eye (American Bosch Arma Corp.) ;
Time and Tivo Women (American Cancer So-
ciety) ; Paper for a Purpose (Brown Com-
pany; ; Mixing Plant Maintenance (Ethyl Cor-
poration) ; Speech Series (McGraw-Hill Book
Co.) ; Cotton — Nature's Wonder Fiber (Cotton
Council International — U.S. Dept. of Agricul-
ture) ; This is RMI (Reaction Motors, Inc.);
Better Typing at Your Fingertips (Smith-
Corona, Inc.) ; Hydraulic Oils (Texas Co.) ;
Arctic Mission (Western Electric Co.) ; Con-
tinuing Series of Technical Films (U.S. Navy) .
TV Commercials: For N. W. Ayer & Son,
Benton & Bowles, Cunningham & Walsh,
Dancer-Fitzgerald-Sample. J. Walter Thomp-
son, Young & Rubicam, and others.
JOHN BRANSBY PRODUCTIONS
1860 Broadway, New York 23. N.Y.
Phone: JUdson 6-2600
Date of Organization: 1936
John Bransby, Executive Producer
Mae Reynolds, Treasurer
Jack Campbell, Production Manager
Philip Santry, Art Director
Tom Draper, Director of Photography
Services: Production of industrial, travel,
sales and training films: 16mm or 35mm, color
or black and white. Facilities: Location
equipment for photography and sound. Full
equipment for industrial and location lighting.
Animation photography, complete film editing
service.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Pennsylvania; A Date with
West Virginia (Esso Standard Oil Co.) ;
Caronia World Cruise (Cunard Steam-Ship
Company, Ltd.); St. Lawrence Project; St.
Lawrence Power Marketing ( Power Authority
of State of New York) ; Asphalt Paves the
Way (Standard Oil Company, N.J.). SLIDE-
FILMS: Mileage for Sale (Esso Standard Oil
Company) .
4e-
BRAY STUDIOS, INC.
729 Seventh Avenue, New York 19, N.Y.
Phone : Circle 5-4582
Date of Organization: 1911
J. R. Bray, President
P. A. Bray, Vice-Pres. & General Mgr.
M. Bray, Treasurer
Max Fleischer, Director of Animation
Wm. Gilmartin, Production
B. D. Hess, Distribution Manager
Services: Production and distribution of
health and general educational subjects, indus-
trial, sales and job training motion pictures;
technical and cartoon animation; television
films; foreign language translations. FACILI-
TIES: Studio equipment for all types of motion
pictures; slidefilms in sound and color; ani-
mation department; production crews, anima-
tion artists, script writers and library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Harbor Defense, 4 films;
Transistors, 3 films; Target Designation, 4
films; A.S.W.; TV Deflection Circuits, 2 films
(U.S. Navy); Sales film (Schenley Import
Company).
CALHOUN STUDIOS, INC.
266 East 78th Street, New York 21, N.Y.
Phone: LEhigh 5-2120
Date of Organization : 1930
Brian Calhoun, President
Paul A. Goldschmidt, Vice-President
Dietlinde Ruber, Secretary-Treasurer
Howard A. Kaiser, Director of Production
Services: Production of TV series, industrial-
educational, TV film commercials, slidefilm
productions. Facilities: 35' x 70' sound stage
(air conditioned), 16 & 35mm cameras, projec-
tion room, cutting rooms, completely equipped
sound control room with H" Ampex tape re-
corder, 16mm Magnasync tape & 16mm Maurer
film recorder. Fearless Dolly, MR boom, all
lighting equipment. Fully equipped still
department.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Salt Water Acrobatics;
Kamloop Trout; Salmon All Summer;
Glimpses of History; Gala Events; Vacation
Fun; Fishing Waters; Shoreland Playground;
Four Seasons (Series for World Outdoors,
Inc.).
CAMPUS FILM PRODUCTIONS, INC.
14 East 53rd Street, New York 22, N.Y.
Phone: PLaza 3-3280
Date of Organization: 1934
Nat Campus, President
Robert Braverman, Executive Producer
Jules Krater, Supervising Editor
Don Gundrey, Service Manager
Edward P. Hughes, Photography
Sylvia Rabenstock, Distribution Coordinator"
Services: Motion pictures and slidefilms for
business, government and social agencies; also
various film services separately; including
translations, sound tracks; editing and finish-
ing service for company photographed films;
distribution service. Facilities: Complete
studio, on-location equipment and creative
staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: To Your Very Good Health
(Institute for Public Information, Inc.) ;
Rubber from Oil (Esso Research & Engineer-
ing Company); The Key (National Associa-
tion for Mental Health, Inc.) ; Dynamic Power
on Wheels (Brown and Sites Company, Inc.);
In Your Hands (Southern Railway System);
The "Meti" steroids in Veterinary Medicine
(Schering Corporation); Block Play (Play
Schools Association) ; Hip Arthrography in
Children (St. Charles Hospital). Foreign
Adaptations: An Aid to Therapy, Spanish,
French, German; Stress and the Adaptation
Syndrome, Spanish, French, German, Portu-
guese, Italian; Nephrosis in Children, Italian
(Pfizer International, Inc.) ; Dynamic Power
071 Wheels, Spanish (Brown and Sites Com-
pany, Inc.). TV Commercials: For Greater
New York Fund, Boys' Clubs of America.
CARAVEL FILMS, INC.
20 West End Avenue, New York 23, N.Y.
Phone: Circle 7-6100
Date of Organization: 1921
Studio: Hempstead, Long Island
David I. Pincus, President and Treasurer
Calhoun McKean, Vice-Pres., Charge TV
F. B. MacLeary, Vice-President
Thelma L. Allen, Vice-Pres.
Claire V. Barton, Secretary
Mauri Goldberg, Production Manager
David Kreeger, Studio Manager
Jack Semple, Head, Animation Dept.
Lawrence Kreeger, Editing Mgr.
Charles Moore, Manager. Still Photography
Sylvester Priestley, Head Construction Dept.
Services: Sales, dealer and vocational train-
ing motion pictures; public relations, personnel
relations, educational, religious films ; tele-
vision commercials; slidefilms, transparencies,
stage presentations, field surveys, documen-
taries. Facilities: Motion picture stages at
20 West End Avenue. Complete facilities;
slidefilm, studio editing and screening rooms,
art, animation and optical effects department,
26,000 square feet of production space.
BUSINESS SCREEN MAGAZINE
ECENT PRODUCTIONS AND SPONSORS
lOTiON Pictures: The Gordon's Story, Conn-
er Points (Cluett Peabody & Co., Inc.) ; Take
Viree Hearts (American Heart Association) ;
'peaking English Naturally (U.S. Information
Agency) : Cold Facts. Zerone & Zerex sales
neeting film (E. I. duPont de Nemours & Co.,
nc.l : training films for Bureau of Aeronau-
ics Navy Department; film program for 19.57
neetings, No Margin for Error (Socony Mobil
)il Co., Inc.). TV Commercials: For Ameri-
an Standard, DuPont, General Electric, Hit
'arade, Trig Deodorant, U.S. Steel (BBD-
lO) : Aeroshave, Griffin (Geyer Advertising) ;
American Can, Dash, Procter & Gamble,
Jocony Mobil (Compton Advertising) ; Bal-
antine Ale & Beer, Winston (Wm. Esty &
^o.) ; Bufferin, Remington Shaver, Royal
Pypewriter, White Owl Cigars (Young &
lubicam) ; Ford (J. Walter Thompson) ; Gem
lazor, Lysol, Mayor's Committee — Pedestrian
^ampaign, Westinghouse, ( McCann Erick-
lon) ; Geritol, Sominex, Williams Lectric
shave, Zarumin, ( Parkson Advertising) ;
joodyear, Texaco ( Kudner) : Heet, Minute
tfaid (Ted Bates & Company) ; Hood, R.C.A.
^'hirlpool, Nabisco Shredded Wheat ( Kenyon
i, Eckhardt); Gillette (Maxon); Johnson &
Fohnson (N. W. Ayer) ; Maidenform (Norman
>aig & Kummel) ; Ronzoni (Emil Mogul &
2o.) ; Filter Tip Tai-eyton (Laurence Gum-
linner Advertising) ; White Rose Tea (Ander-
son & Cairn).
CLIPPER FILM PRODUCTIONS, INC.
1666 45th Street, Brooklyn 4, New York
Phone: ULster 4-2858
Date of Organization : 1957
Jules Zuch, Promotional Director
Bernard Zuch, Chief Cameraman
Susan Enaid, Secretary, Treasurer
Services: Production of motion pictures for
industry, television commercials, conventions,
training programs, sales meeting presenta-
tions. Facilities: Complete editing and
screening facilities. All others leased.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Story of the Inner Tube
( Carlisle Tire & Rubber Company ) ; A New
Kind of Light (Sun Ray Fluorescent Corpora-
tion) ; The Mueller Story (Mueller Brass Com-
pany) ; Small But Powerful (Redmond Elec-
tric Motor Corporation) ; Working in Style
(Brown & Morse OflSce Furniture Corpora-
tion ) .
Colmes-Werrenrath Productions, inc.
\ 52 Vanderbilt Avenue, New York, N.Y.
! Phone: MUrray Hill 3-6977
Rod Gibson, Manager
(See complete listing under Chicago area)
COLEMAN PRODUCTIONS
56 West 45th Street, New York 36, N.Y.
Phone: MUrray Hill 7-9020
Date of Organization : 1935
Harry L. Coleman, President
John Peterson, Director of Photography
William Moeller, Editor
J. Brown, Sound
E. S. Seeley, Jr., Scripts
G. K. David, Sales Co-ordinator
Services: Complete production of 16mm and
35mm motion pictures from script to final
print for industry, medical, travel and tele-
vision use. Facilities: Small studio available
with lights, camera, sound equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Of Men and Machines (F.
H. McGraw & Company, Inc.) ; Look to the
Sky (Pan American Airways); Destination
Nassau (Nassau Trade Development Board);
Fun Across the Sea (Italian Line) ; Void La
France (Pan American World Airwavs).
CRAVEN FILM CORPORATION
446 West 43rd Street, New York .36, N.Y.
Phone: BRyant 9-7256
Date of Organization: 1950
Thomas Craven, President
Harvey C. McClintock, Vice-President
Marvin Barough, Comptroller
D. William Robinson, Production Mayiager
Morton S. Epstein, Supervising Editor
Anne B. Rauppius, Office Manager
Services : Motion pictures for government,
industry, religion, and education; live-action
and animated TV commercials; live programs
for meetings and conventions; filmed series
shows for television. Facilities: Air condi-
tioned sound stage with construction facilities;
camera, sound and lighting equipment; fully
equipped editing and projection rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Asian Artists in Crystal
(Steuben Glass) ; Land of Bengal (Indian Jute
Mills Association) ; The People's Heritage
(National Parks Service) ; Near East Adven-
ture (Near East Foundation) ; The Washing-
ton Mosque (U.S.I.A.). TV COMMERCIALS:
For General Mills, Carter Products Company,
Procter & Gamble, Inc., The Brand Names
Foundation, The Nestle Company, Republic
Shirtings, Inc., Welch's Grape Juice Products
Company, Inc.
SHAMUS CULHANE PRODUCTIONS, INC.
207 E. 37th Street, New York 16, N.Y.
Phone: MUrray Hill 2-6812
Branch OflSce: Chicago, 203 N. Wabash Ave.
Branch Office: Hollywood 28, 6226 Yucca
St., Dave Lurie, in charge.
Date of Organization : 1945
Shamus Culhane, President
Maxine Marx, Secretary, Treasurer
Peggy Kenas, Dir. Sales Planning &
Research
Leonard Key, Sales Manager
Dave Lurie, E.rec. Prod. (Hollywood)
Rodell Johnson, Director, Animation
Irwin Wallman, Director, Live Action
Services: Full production facilities for ani-
mation and live action in 16 & 35mm motion
pictures for industry, public relations, sales
training; TV commercials, progi-am films and
feature motion pictures. Facilities: New
York and Hollywood studios, with 80 anima-
tion stands, sound stages, recording studios;
editing and foreign language facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Unchained Goddess,
The Strange Case of Cosmic Rays (Bell Tele-
phone Company). Slidefilm : Hottest Thing
Al^4f cuiJ^Af a
NEW YORK
in Town (Prudential Insurance Company of
America). TV Commercials: For Peter Paul
Almond Joy, Mounds ( Dancer Fitzgerald &
Sample); National Trust Company, Molson's
Ale, Marguerite Cigars, H. J. Heinz of Canada
(MacLaren Advertising); Ballantine Beer
(William Esty); Marlboro Cigarettes (Leo
Burnett ) ; Alka-Seltzer, One-A-Day Vitamins,
VO-5 Rinse Away (Goeffrey Wade); Poll
Parrot Shoes ( Krupnick Associates); Feen-a-
mint, Chooz ( Doherty, Clifford, Steers &
Shenfield ) ; Vel Beauty Bar, Halo Shampoo
(Carl S. Brown Co.); Esquire Shoe Polish
(Emil Mogul); Red Cap Ale (McKim Adver-
tising); Frigidaire (Kudner); Quaker Puffed
Wheat & Rice, Sugar Puffs (Wherry, Baker
& Tilden) ; Scotties & Towels, Lux Soap &
Whisk (J. Walter Thompson) and others.
ROBERT DAVIS ASSOCIATES, INC.
21 East 63rd Street, New York 21, N.Y.
Phone: TEmpleton 8-8410
Date of Organization : 1952
Robert F. Davis, President, Exec. Producer
Jay Bonafield, Vice-President
Henwar Rodakiewicz, Director
Theodore Lawrence, Supervising Director
John Hoppe, Vice-President
Mabel Henderson, Office Manager
Services: Motion picture production includ-
ing industrial, documentary, TV commercials
and entertainment films. Animation-by-Mo-
bilux, exclusive producers. FACILITIES: Mo-
bilux studio; completely equipped editing
rooms; sound equipment, camera, lights neces-
sary for 35mm and 16mm production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The 1958 Chevrolet (Chev-
rolet). TV Commercials: for Olympia Beer,
Standard Oil Company of Indiana, Wilson &
Company, Avon and Kellogg.
DEPICTO FILMS CORPORATION
254 West 54th Street, New York 19, N.Y.
Phone: COlumbus 5-7620
Date of Organization: 1942
John Hans, Chairman of the Board
J. R. von Maur, President
Charles S. Hans, Vice-President & Secretary
Carl V. Ragsdale, Vice-President
Ray B. Helser, Vice-President
Services: Specialists in the creation and pro-
duction of sales training and sales promotion
programs: includes research, consultation, edi-
torial and full production services for motion
pictures, sound slidefilms, filmstrips, slides,
Vu-Graphs, transparencies, television film com-
mercials. Facilities: Studio, art, technical
animation, cutting and editing rooms, dark-
rooms, typesetting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Big Game (Sinclair
Refining Company) ; Value Engineering, Basic
Nursing Care — 4 films (U.S. Navy) ; Adver-
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
111
METROPOLITAN NEW YORK:
DEPICTO FILMS: Cont'd.
tisbig at Work r American Cyanamid Com-
pany) ; Phone Power (American Telephone &
Telegraph Co.) ; How to Train. Two Ways to
Train (Standard Brands, Inc.) ; Automotive
Trouble Shooting, Automotive Data Process
Systems (U.S. Army) ; Diamonds Internation-
al (DeBeers Consolidated Mines). Slide-
films: Something New Afoot (Collins-Aik-
man) ; Projecting a World Wide Image. Mak-
ing Frietids for Coca-Cola (Coca-Cola Com-
pany) ; How to Prepare Better Newspaper
Advertising (N.A.E.A. N.R.D.G.A.) ; What
Makes It Sew. Let's Do It Right, New Slant
on Swing (Singer Sewing Machine Company) :
Selling Today's Bread Today. How To Sell
Fresh Bread (Continental Baking Company) ;
Molded Masters of the B.T.TJ. (M.I.M.A.);
Voice of Your Business (Bell Telephone Com-
pany) ; Let's Get Together ( Westinghouse
Electric Corporation) ; Buried Treasure, Cher-
cliez La Femme (Post Cereals Div. General
Foods) : The Finishing Touch (Chicago
Printed String Company) ; Clear the Road for
Profits (Food Topics); Pitch on Premier
(Broyhill Furniture Company) ; 5 Minutes to
Midnight. Tour Sales Training (Transworld
Airlines) ; Five Building Blocks of Value
(James Lees And Sons Company). Film-
strips: Third Graders Learn (National Dairy
Council) ; Streamliner (Westinghouse Electric
Corp.) ; Regal Oils (The Texas Company) ;
Spring Dealer Campaign (Sinclair Refining
Company) ; Good Grooming (Bristol-Myers
Company) ; 9 Reasons Why (^Standard Brands
Company); Fall — 1957 'Speed Charge Service
(The Texas Company) ; Jet Plane (U.S. Rub-
ber Company) ; Twin-Pack (The Borden Com-
pany). TV Commercials: For Sylvania
Bulbs, Ford Company, Michigan Blue Cross
(J. Walter Thompson Company ) ; Yuban
Coffee (Benton & Bowles); Chef-Boy-Ar-Dee,
Borden Contest (Young cfe Rubicam) ; Christ-
mas Club 1958, Arm & Hammer Sal Soda
(Brooke, Smith, French & Dorrance) ; G. E.
Telechron (N.W. Ayer & Son, Inc.).
DEPICTORAMA
("Showmanship in Business")
254 West 54th Street, New York, N.Y.
Phone: Circle 7-0086
Date of Organization : 1957
Joseph F. Kilmartin, Vice-Pres.. Gen. Mgr.
Services : Specialists in group communications
— devoted to sales meetings and presentations
for top level management. Facilities: Com-
plete staging, lighting, set designing, prompt-
ing and cueing services; also complete prepara-
tion for meetings, including script, artwork,
mechanical production, staff directoi-s; full
projection facilities for all types of motion
pictures, sound slidefilms, Vu-Graph and slide
presentations (rear projection and carbon
arc ) .
(For complete data see Depicto Films listing, i
Your Most Dependable Buyer's Guide
* The pages of this Annual Production Re-
view provide reference data attested for ac-
curacy by executives of all listed companies.
Client and film references are provided as
warranty of recent experience in business film
production during the past yeai-. Ijij^
DISCOVERY PRODUCTIONS, INC.
261 Fifth Avenue, New York 16, N.Y.
Phone: MUrray Hill 3-7211
Date of Incorporation: 1954
Rudy Bruner, President
David Epstein, Vice-President, in charge of
Production
Mary Lang, Secretary
Services: Industrial, educational, public af-
fairs and sales films. Facilities: Shooting
and cutting facilities for 16 and 35mm; staff
personnel for every phase of production from
writing to distribution.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Lookout for Comfort (Rod-
ney Metals, Inc. and Modern Venetian Blinds,
Inc.) ; Fundamentals of Bowling, series of 4
quarter-hour films distributed on television
and to non-theatrical groups (American Ma-
chine & Foundry Company). Filmed TV
Programs: Bowling Time, series of 26 one-
hour programs currently telecast on more than
200 stations (American Machine & Foundry
Company) .
Vi
Kevin Donovan Films
15 West 44th Street, New York, N.Y.
Phone: YUkon 6-6049
John Bennewitz, in charge
(See complete listing under New England)
D.P.IM. PRODUCTIONS, INC.
62 West 45th Street. New York 36, N.Y.
Phone: MUrray Hill 2-0040
Date of Organization: 1946
Maurice T. Groen, President
Ronald T. Groen, Vice-President. Pi-oduction
Services: Industrial, public relations, inter-
national travel; sales promotion and horticul-
tural motion pictures, TV shorts and com-
mercials ; color stock shots. Facilities : Cam-
era crews in New York, Los Angeles, Sweden
Austria, South Africa and Malaya.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Winter in the French Alps
(French Government Tourist Office) ; The
Swedish Way to Sunshine Splendor (Swedish
American Line) ; High Above a Cloud (Scan-
dinavian Airlines System) ; Yours to Protect,
Pheasant Island (Carling Brewery).
DYNAIVIIC FILMS, INC.
112 W. 89th Street, New York 24, N.Y.
Phone: TRafalgar 3-6221
Date of Organization: 1946
Nathan Zucker, President
Lee R. Bobker, Vice-President
Lester S. Becker, Executive Producer
Maury J. Glaubman, Director, Public Affairs
Division
Sol S. Feuerman, Director, Medical Division
Gerald Carrus, Comptroller
James Townsend, Director Technical
Services
J. J. Fitzstephens, Director Creative
Services
Irving L. Oshman, Fditorial Supervisor
Seymour Weissman, Director Creative
Services
Murry Schlesinger, Director Distr.
Dynamics
Michael Paul, Studio Manager
Services: Producers and distributors of all
audio-visual materials including films, film-
strips, sound slidefilms, tape and easel pre-
sentations for industry, public relations, sales
training, employee relations and specialized
visual aids. Also theatrical features and short
subjects, television programming, special for-
eign language versions, foreign film production,
etc. Facilities: Sound stages, recording and
dubbing studios, editing facilities for all 16-
mm and 35mm audio-visual production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Major Vertebral Conduc-
tion Anaesthesia (Winthrop Laboratories);
Victory Circle (Perfect Circle Corporation);
The .500 Mile Adventure (General Petroleum
Corp.) ; 8th Annual Darlington, Southern 500
(Wynn Oil Company) ; The Doctor Defendant
(William S. Merrell Company); Wheels of
Gold { Raybestos-Manhattan, Inc.) ; M.D. —
U.S.N. ( United States Navy) ; Vaginitis
(Ortho Pharmaceutical Corp.) ; Sand Barrier
( The Pure Oil Company) ; Common Enemy
(Anahist Company, Inc.) ; To Build a Dream
(Mercury Division, Ford Motor Company) ;
The Big Challenge (Chevrolet Div., General
Motors Corp.) ; An American Girl (Anti Defa-
mation League); On the Threshold (United
Church of Christ) ; Wheels of Change (Evan-
gelical & Reformed Church). TV Commer-
cials: For Bulova Watch Company, Inc.
(McCann, Erickson) ; Charles Antell, Inc.
(Paul Venze Associates) ; Firestone Tire &
Rubber Co. (Vickers & Benson) ; Socony Mobil
Oil Company, Inc. (Compton Advertising) and
directly for Comfy Manufacturing Company,
Pan American World Airways, Inc., Police
Athletic League, Muscular Dystrophy Associa-
tion of America, Boys Clubs of America.
EDITORIAL FILMS, INC.
10 East 40th Street, New York, N.Y.
Phone: MUrray Hill 6-3773
Babette J. Doniger, President
Dwight Godwin, Production Manager
Services: Complete production services;
scripts, shooting, editing, for public relations
films for television and educational purposes.
Promotion and distribution of films to televi-
sion stations. Facilities: Fully equipped
editing rooms. Film cleaning and handling
for distribution.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Are You This Man
(McCall's Magazine — Shoe Association) ;
Young Living (Seventeen Magazine) ; Care-
less Cash (American Express Company) ; Fun
With Frosting (Procter & Gamble — Crisco) ;
Medical Milestones ( Crest — Benton & Bowles ) .
CHARLES ELMS PRODUCTIONS, INC.
25 Vanderbilt Avenue, New York 17, N.Y.
Phone: MUrray Hill 6-8877
163 Highland Ave., No. Tarry town, N.Y.
Phone: MEdford 1-3363
Date of Incorporation: 1952
BUSINESS SCREEN MAGAZINE
Charles D. Elms, President
Charles D. Elms, Jr., Vice-President
Ruth M. Elms, Secretary
Robert B. Bacon, Vice-Pres. & Treasurer
Services : Producer of 16 & 35mm motion pic-
tures; 70mm "Bonel" (wide screen profes-
sional and commercial presentations) ; slide
motion; sound slidefilms; slide presentations;
training manuals and charts. FACILITIES:
Studio and technical laboratory, mobile unit,
"Bonel" camera.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tliat Little Black Box,
This Is Spernj ( Sperry Group of Sperry
Rand) ; Production Planning & Control in
U.S. Navj Shipyards (U.S. Navy); The New
Stero-Vac (Crown Cork & Seal Company);
Mid-Season { Philip Morris, Inc. ) . Slidefilm :
What's the Answer on Cigarettes (Philip
Morris, Inc.). TV Commercials: 13 for Andre
Richard Inc (Richard Henne Inc.).
WALTER ENGEL PRODUCTIONS, INC.
20 West 47th Street, New York 36, N.Y.
Phone: JUdson 2-3170
Date of Organization: 1937
Walter Engel, President
Robert L. Marx, Vice-President
Joseph T. Williams, Exec. Head of Camera
& Editing Dept.
Lorraine Knight, Production Coordinator
and Casting Supervisor
Services: Industrial, documentary, education-
al, sales training & TV commercials, motion
picture productions; limited and full anima-
tion 16mm & 35mm. Facilities: Complete
studio facilities. Location film & sound unit.
Animation and editing departments. Single
and double sound recording. All self-contained
operations.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Brown 'N Serve (Merita
Bread); Roland & Roger Spot Series (Mack-
intosh Candy Company)'; Norelco Speedshaver
Show (Norelco Speedshaver) ; Success Story —
USA (Sunbeam Bread); Bold Journey
(Pillsbury Mills).
•5f
FARRELL & GAGE FILMS, INC.
213 East 38th Street, New York 16, N.Y.
Phone: MUrray Hill 3-8358
Date of Organization: 1951
Matt Farrell, President & General Manager
I G. Lillian Farrell, Secretary
I William McAleer, Vice-President & Director
I of Photography
I Joseph Faro, Production Manager
I Carlos Orta, Film Editor
'Services: Production and distribution of sound
! motion pictures and sound slidefilms for busi-
j ness and industry. Facilities : Complete 16mm
and 35mm motion picture and slidefilm pro-
duction in black and white and color, including
I sound studio, magnetic film recording, editing
I services, script, foreign language, art work,
1 animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Blasting Vibrations (Her-
I cules Powder Company); Modern Miracle
! Makers ( Manufacturing Chemists' Assn., Inc.)
Handling Ships' Boats and Heavy Cargo in
the Transport Area ( U.S. Navy) ; Natural Gas
for Appalachian Markets (New York State
Natural Gas Corp.) ; Half -Second Butyrate
Lacquer (Eastman Chemical Products, Inc.).
•5f
FILMFAX PRODUCTIONS
10 East 43rd Street. New York 17, N.Y.
Phone: MUrray Hill 7-7758
Studio and Laboratory: Station Plaza, Bed-
ford Hills, N.Y. Sewell Booth, in charge.
Henry Clay Gipson, President
Eloise Walker, Vice-President and Secretary
Virginia Blount, Scripts
John Lencicki, Art Director
Services: Educational filmstrips and indus-
trial slidefilms, color, black and white, silent,
sound; color slides. Facilities: Specialized
equipment for filmstrip production, 35mm
standard Bell & Howell animation stand for
filmstrips, special custom built equipment for
Kodachrome duplication.
RECENT PRODUCTIONS AND SPONSORS
Filmstrips: silent educational filmstrips for:
American Iron & Steel Institute, New York
Times, Hartford Fire Insurance Company,
Grocery Manufacturers of America, Joint
Council for Economic Education, Empire Sales
Training, Museum Extension Service.
FILM GRAPHICS INC.
245 West 55th Street, New York, N.Y.
Phone JUdson 6-1922
Date of Incorporation: 1946
Lee Blair, President
Bernie Rubin, Director
Donald Towsley, Director of Animation
Sidney Greenhaus, Production Manager
Cal Schultz, Chief Editor
Roger Rothstein, Charge of Studio ^
Services: Complete motion picture production,
35 mm and 16 mm; live action, animation and
special effects. Facilities: 50' x 100' studio
in New York city; two 35mm B.N.C. Mitchell
cameras; complete sound recoi'ding facilities;
36mm Mitchell rear screen projector; editing
equipment and facilities; 4 animation stands;
optical facilities; 40 permanent production
employees.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Using DuPont Aircraft
Rivets (E.I. DuPont deNemours & Company) ;
Refining of Copper (International Nickel Com-
pany) ; Man Learns to Heal (U.S. State De-
partment) ; The Magic Moment (C.I.T.) ;
classified projects for U.S. Navy.
ii^vr criiJ^Af a
NEW YORK
Nick Webster, Vice-President, Creative
Richard Sage, Secretary
Services: Complete production of 35mm and
16mm color and black and white motion pic-
tures, slide films, film strips, telops of all kinds.
Facilities: Two complete studios in New York
City, one in Hollywood, and worldwide location
facilities.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: for Ford Motor Company,
Eastman Kodak (J. Walter Thompson) ; Col-
gate-Palmolive, Brown and Williamson (Ted
Bates) ; Liggett and Myers (McCann-Erick-
son) ; General Foods, Procter & Gamble (Ben-
ton & Bowles) ; Chrysler Corporation (N. W.
Ayer) ; Lever Brothers (Foote, Cone & Beld-
ing) ; Sunshine Biscuits (Cunningham &
Walsh); Bristol-Myers (BBD&O); American
Tobacco (Sullivan, Stauff'er, Colwell and
Bayles) ; Procter & Gamble (Compton) ; Gen-
eral Foods (Young & Rubicam).
Fiore Films
Room 1103, 332 West .52nd St.,
New York, N.Y.
William Kohler, Executive in charge
(See complete listing under New Jersey area)
•H-
FILMWAYS, INC.
18 East 50th Street, New York City, N.Y.
Phone: PLaza 1-2500
Date of Organization: 1952
Martin Ransohoff, President
Mickey Dubin, Vice-President, in charge of
Sales
Lee Goodman, Vice-President, in charge of
Production
FORDEL FILMS, INC.
1187 University Avenue, New York 52, N.Y.
Phone: WYandotte 2-5000
Date of Organization: 1941
Cliflford F. Potts, Pres. & Exec. Producer
Enid Borde, Secretary-Treasurer
Don Livingston, Director Producer
Richard A. Kent, Director of Sales
Herbert F. Lowe, Prod., Religious Films
Walter G. Snowden, Spec. Asst. to President
James M. Logan, Production Manager
Michael Livesey, Director of Photography
W. Edward Downton, Account Executive
Dennis Gunst, Research
William V. Martin, Comptroller
Reginald McMahon, Editorial Supervisor
Services: Public relations; sales promotion;
training; educational; scientific and medical
motion pictures and slidefilms ; TV shorts and
commercials; complete responsibility, includ-
ing planning, production & printing; special-
ists in color, live and animated. FACILITIES:
Sound studio; complete cameras, lights, and
sound equipment for studio and location pro-
duction; animation stand; cutting rooms; re-
cording rooms; 16mm magnetic and optical
interlock screening facilities ; color printing
lab; machine shop; mobile units.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Report on Compazine
Therapy in Psychotic States (Smith, Kline &
French Laboratories) ; The Sheep That Count
(American Cyanamid Co.) ; Vanishing Vita-
mins (E. R. Squibb & Sons); Preparation of
Material for Needle Injection (U.S. Navy) ;
Aurofac Facts (American Cyanamid Interna-
tional) .
8TH ANNUAL PRODUCTION REVIEW
METROPOLITAN NEW YORK:
ALLEN A. FUNT PRODUCTIONS
White Gates, Croton-oii Hudson. X.Y.
Phone: CRoton 1-8847
Date of Organization : 1946
Allen A. Funt, President
Services: Producers of concealed "Candid
Camera" motion pictures for industrial and
sales training, promotion and public relations,
theatricals, television shows and commercials.
Facilities: Mitchell NC cameras, synchronous
tape recorders; special equipment and tech-
niques for concealment; full production facili-
ties through associates in London, Paris: pro-
jection, cutting rooms; creative staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: "Candid Camera" subjects
only for: Minneapolis-Honeywell Company.
Curtis Publishing Company, Ronson Corpora-
tion. Nash-Kelvinator Corporation.
WILLIAM J. GANZ COMPANY, INC.
(A Division of the Institute
of Visual Training, Inc.)
40 East 49th Street, New York 17, N.Y.
Phone: ELdorado 5-1443
Date of Organization: 1919
William J. Ganz, President
Herbert R. Dietz, Production Manager
Vincent J. Capuzzi, Distribution Manager
Jane Page, Comptroller
Services: Producer and distributor of 16 and
35mm motion pictures, tilmstrips, sound slide-
films, visual presentations for education, ad-
vertising and television. Production from
script to sci'een. Motion pictures 16 and 35-
mm, b&w and color. Slidefilms — 35mm b&w
and color. Films for public relations, indus-
trial, television, documentary, travel, educa-
tional, scientific, merchandising, and orienta-
tion, animation. Sound recording, editing and
re-editing films, minute movies. Distribution
for all films and TV commercials. Facilities:
Studio equipment; creative staff, development
of story ideas and merchandising campaigns,
editing room fully equipped for film and tape.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: From The Heart of Town,
Cardiac Resuscitation, Spanish and Portuguese
version ( E. R. Squibb & Sons ) ; A Repott to
the Armed Forces, On the Job for Yoit ( Amer-
ican Red Cross).
GERALD PRODUCTIONS, INC.
421 West 54th St., New York, N.Y.
Phone: PLaza 7-2125
Date of Organization : 1955
Gerald Auerbach, Exec. Producer
William V. Adams, Director of Sales
Hampus Morner, International Dept.
Alfred Traum, Business Manager
Diana Paul, Casting
Melrick Landen, Public Relations Dept.
Stuart Grant, Suprv. Editor
Jaroslaw Momstyrsky, Creative Director
Services: All aspects motion picture produc-
tion for theatre, television, public relations
and industry. Facilities: Complete produc-
tion facilities, editing, sound, two stages, re-
cording, projection theatre.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: .4 World Alone. The ordeal
of Thomas Moon (Smith, Kline & French
Labs); The Maltese Cross (Muscular D.vs-
trophy Association of America) ; What Is a
Network, series (National Broadcasting Com-
pany) ; Banners Over Valley Forge ( Boy
Scouts of America).
JACK GLENN, INC.
207 East 37th Street, New York 16, N.Y.
Phone: OXford 7-0121
Date of Incorporation: 1953
Jack Glenn, President
A. J. Hill, Vice-President
Bernice Trefman, Art Director
Services: Production, writing, direction and
editing of special-purpose and entertainment
motion pictures; commercials and slidefilms;
specializing in the institutional business film;
films for p.r., promotion, orientation, educ,
designed with either fiction or documentary
format. A corporation of services contracting
separately for script-writing and or directing.
Contract or sub-contract. Facilities: Wall,
Bell & Howell, Mitchell cameras; lighting'
sound equipment; studios and scenic shops;
projection and cutting rooms in New York
City and in Irvington-On-Hudson, Westchester
County, N.Y.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ho)ne of the Braves (Na-
tional Council of Y.M.C.A.s) ; Militarij Govern-
ment (U.S. Army) ; Information Plus, script
only (Muller, Jordan & Herrick — McGraw-
Hill). Slidefilm: The Y's the Way (National
Council of Y.M.C.A.s). TV Commercials:
for New York City Y.M.C.A. and National
Council of Y.M.C.A.s. In preparation: Little
FisI/ Are Sweet and Friday Is for Love (Mal-
mon Productions).
Halas & Batcheior Cartoon Films, Ltd.
11 West 42nd Street, Room 1146,
New York 35, N.Y.
Phone: LOngacre 4-3346
Miss Irene Lee, Sales Representative
(See complete listing in International Section,
under England)
Real Facts for Sponsors
— evidence of good jaith
M The detailed listings given specializing
producers of business motion pictures and
slidefilms furnish the buyer of sight/sound
media with solid evidence regarding any
prospective supplier. Listing data requests
emjjhasized the need for both film and
sponsor references and it is this area of
each listing which indicates the recent ex-
perience of each listed company.
While TV commercials have grown in
volume and production quality, these were
not considered as sufficient evidence by
themselves of experience with complete
program films for business sponsors. R"
PAUL HANCE PRODUCTIONS, INC.
1776 Broadway, New York 19, N.Y.
Phone: Circle 5-9140
Date of Organization: 1939
Paul Hance, Jr., President & Treasurer
Dermid Maclean, Vice-President. Sales
J. Allen Julier, Vice-President
Kenneth Murray, Secretary
Services: Research, writing and all other
phases of 16mm motion picture production by
permanent technical staff. Facilities: Com-
plete camera, sound and lighting equipment for
all types of field and location photographv.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Monthly and Quarterly
Progress Reports (Bell Telephone Laborator-
ies, Inc.) ; Machining Stainless Steels (Armco
Steel Corporation); Soups, Sauces and En-
trees (General Foods Corporation) ; Pyroce-
ram Corning Glass Works) ; The Nature of
Glass — to be released (Corning Glass Works).
The Jam Handy Organization, Inc.
1775 Broadway, New York 19, N.Y.
Phone: JUdson 2-4060
W. J. Riley, in charge
Complete oflFice facilities and projection room
with service staff for Eastern clients
(See complete listing under Detroit area)
HARTLEY PRODUCTIONS, INC.
339 East 48th Street, New York 17, N.Y.
Phone: ELdorado 5-7762
Date of Organization : 1940
Irving Hartley, President
Elda Hartley, Secretary-Treasurer
Jean Brooks, Vice-President, in charge of
Distribution -
Wm. F. Bryant, Jr., Executive Producer ■
James B. Gahan, Director-Writer ^
Services : Specialty is writing and producing
sponsored public service films for television
and distribution to TV stations throughout
the United States and Alaska through Hartley
Film Distributors, Inc. Facilities: Studio A,
street level, drive-in loading dock; Studio B,
permanent kitchen set. Equipped with 16mm
Mitchell camera, 16mm Mitchell blimp, 16mm
& 35mm Arriflex cameras, Fearless dollies.
Mole Richardson boom (with perambulator),
6 channel mixing console with full equaliza-
tion, 17y2mm & V4" magnetic recording and
dubbing, Rangertone and Fairchild pic sync,
16mm and 35mm optical recording, 16mm and
35mm interlock projection. Complete lighting
equipment. Two completely equipped editing
rooms and screening room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Room With a Future
(Monsanto Chemical Co.) ; Award Winning
Ideas for Your Home (American Viscose
Corp.) ; Diamonds from the Rough (DeBeers
Diamond Company) ; Man From Missouri
(Asbestos-Cement Products Association) ;
Wings to Hawaii, In Every Man's Heart (Pan
American World Airways, Inc.) ; Bimini Blues
(Museum of Natural History, Houston) ; IBM
BIISINESS SCREEN MAGAZINE
Progress Report (Film Counselors, Inc.) ;
Asbestos Trailer (National Gypsum Com-
pany) ; Revolution Underfoot (Firth Carpet
Company). TV Commercials: for Seai-s Roe-
buck & Company, American Viscose Corpora-
tion and Firth Carpet Company.
INDUSTRIAL FILM PRODUCERS, INC.
624 Madison Avenue, New York 22, N.Y.
Phone: ELdorado 5-5677
Date of Organization: 1957
Alfred M. Evans, President
William Alley, Executive Vice-President
Jack Lane, Vice-President
Services: Sales training, sales promotion and
public relations motion pictures and slidefilms ;
glass slides; visual aids of all types. Facili-
ties: Complete production facilities, company
owned or leased; art department and cutting
room on premises.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Profits in Progress (West-
inghouse Electric Corp.) ; Steel Valley (Shar-
on Steel Corporation). Slidefilms: Hoiv To
Put Sales Power Into Your Business (Blue
Coal Corp.) ; The Marvel At Your Finger Tips
(General Telephone System) ; The Storij of
Gasoline (Ethyl Corporation) ; Three Way
Everyday, The 1958 Line Plan (Colgate Palm-
olive Company) ; A Review Of The Coffee
Business (Borden Food Products Co.) ; In-
crease Your Sales Power (Congoleum-Nairn,
Inc.). Slides and other visual aids for: An-
thi'acite Information Bureau; Blue Coal Cor-
poration; Ethyl Corporation; RCA Electron
Tube Division; Ogilvy, Benson & Mather, Inc.;
The Personnel Institute (Dancer-Fitzgerald-
Sample, Inc.) and Select Magazine.
4S-
INFORMATION PRODUCTIONS, INC.
(See United States Productions, Inc.)
5 East 57th Street, New York 22, N.Y.
Phone: PLaza 1-1710
Date of Organization : 1951
For complete data see United States Pro-
ductions, Inc. listing in Metropolitan New
York area.
VICTOR KAYFETZ PRODUCTIONS, INC.
1780 Broadway, New York 19, N.Y.
Studio: 415 West 55th St., New York 19,
N.Y.
Phone : Circle 5-4830
Date of Organization : 1947
Branches : 18 George Aggott Road, Need-
ham, Massachusetts. Phones : Hlllcrest
4-0289, commonwealth 6-0800. H. Jeff
Forbes. 1200 Westfall Road, Rochester 18,
N.Y. Phones: Hillside 5-0883, GReenfield
3-3000, ext. 534. Don Lyon.
Victor Kayfetz, President, Exec. Producer
Seymour Posner, Assistant to the Producer
Abe Blashko, Animation Director
Leo Levko, Mech. Production Supervisor
Sylvia Gerson, Golden Snoichall TV Plan
Bertil Carlson, Engineer & Equipment
Designer
Irene Siegel, Production Assistant
Donald Armstrong, Production Assistant
Celeste lannazzo. Production Assistant
Services: Motion picture production, combin-
ing live cinematography and animation. Spe-
cialty is designing and producing sponsored
"Public Service" films in color for television
and distributing them on TV through Golden
Snowball Division of the company. Special
consulation and script preparation in coor-
dination with sponsors' public relations and
advertising efforts; assist with preparation
of film promotion and distribution plans.
Trairing, indoctrination and sales promotion
films. Facilities: Solely owned 16mm and .35-
mm equipment for live shooting: 35mm Eclair
Camerette, B&H 70 #2DR. 16mm Camerette.
Studio flats, backgrounds, table tops, machine
shop and carpentry facilities. Slidefilm and
2x2 slide production cameras. For anima-
tion shooting: 35mm Model L DeBrie
and 16mm Cine Special both completely
adapted for animation. Animation stand (16-
mm and 35mm) with compound table. Com-
plete art and animation department. 16mm
and 35mm sound Moviolas. 35mm interlock
and 16mm projectors in booth of screening
room. Complete accessory equipment: tripods,
high hat, dolly, location lighting equipment,
cables, two station wagons, cargo trailer.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Chahi Saw Safety Pays
Off, Chain Saws Pay Off on the Farm (Home-
lite, Div. Textron Inc.) ; Fabrication of High
Temperature Steam Systems, 3 parts. Intro-
duction, Bending & Stress Relieving, Welding
and Installing (U.S. Navy) ; Trailer Sailois
(National Association of Engine and Boat
Manufacturers) ; Graphic-57 (Consolidated In-
ternational Equipment and Supply Corpora-
tion) ; The Age of Discovery (Young America
Films). TV Commercials: Cortal (Win-
throp Products, Inc.) ; 1958 National Motor
Boat show (National Association of Engine
and Boat Manufacturers) ; 1957 United Fund
Campaign (United Fund of Greater Boston) ;
Homelite movie ad and TV campaign (Home-
lite, division of Textron, Inc.) ; Parakeet TV
spots (R. T. French Company).
HERBERT KERKOW, INC.
480 Lexington Avenue, New York 22, N.Y.
Phone: PLaza 1-1833
Date of Oi'ganization : 1937
Date of Incorpoi-ation : 1946
Herbert Kei'kow, President and Treasurer
Rosemond Kerkow, Secretary
Services : Production from original reseai-ch
to finished film; for public relations, education-
al, training, industrial, documentary, sales
training and sales presentation films. Facili-
ties: Sound stage, set building department,
pi'ojection room, sound recording and re-
recording; editing and animation facilities;
four cameras (Bell & Howell and Eclair Cam-
erette, 35mm and Maurer and Arriflex,
16mm).
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Annual Fashion Show —
"Sv" this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review Issue of 1958.
il^vr cDiJ^Af a
N.EW YORK
1957 (Warner Brothers Company) ; Progress
Reports #2 (fe #.3; Prototype (Bell Telephone
Laboratories, Inc.) ; Pursuit of Happiness;
Teaching English to Spanish Speaking People;
Teaching English to Arabic Speaking People
(U.S. Information Agency).
4f
KEY PRODUCTIONS, INC.
527 Madison Avenue, New York 22, N.Y.
Phone: ELdorado 5-2180
Date of Incorporation: 1948
James D. Kantor, President
William M. Kahn, Vice-President
James E. Patrick, Secretary
Services: Specializing producers of motion
pictures and filmstrips for sponsorship by com-
mercial organizations, such as newspapers,
banks and insurance companies.
RECENT PRODUCTIONS AND SPONSORS
Filmstrips: "Current Affairs" series (1957-
1958) including these titles: Words as
Weapons; The Middle East — An Economic
Overview; The Nexv Japan; The Geophysical
Year; The Transportation Revolution; Central
Africa— Focus on Liberia and Ghana; Water
Resources — American Faces a New Problem;
Outer Space — The Neiv Frontier. Sponsors
include 35 newspapers in the United States
among which are the New York Journal Amer-
ican, Cleveland Press, Indianapolis Times,
Buffalo Evening News, Houston Chronicle,
Honolulu Advertiser, Baton Rouge State-
Times, Worcester Telegram and Detroit Times.
KLAEGER FILM PRODUCTIONS, INC.
1600 Broadway, New York 19, N.Y.
Phone : JU 2-5730
Date of Organization: 1957
Robert H. Klaeger, President
John J. Fenton, Vice-President
Services : Permanent staff in all phases of
motion picture production; production, cam-
era, scenic design, editorial and animation.
RECENT PRODUCTIONS AND SPONSORS
Filmed Television Shows: Wide Wide World
(General Motors — McManus, John & Adams) ;
Navy Log {U.S. Rubber— Fletcher D. Rich-
ards) ; Steve Allen Show (Greyhound — Grey
Advertising). TV Commercials: for Camel
Cigarettes, Ballantine, Winston Cigarettes
(Wm. Esty) ; Savarin, Imperial Margarine,
Nebs (Foote, Cone & Belding) ; National Dis-
tillers, Vel, Newport Cigarettes (Lennen &
Newell) ; Lucite Auto Finish (E. I. DuPont
de Nemours); Westinghouse (McCann-Erick-
son) ; Scripto (Donahue & Coe ) ; Anacin (Ted
Bates) ; Pontiac (McManus, John & Adams) ;
Tide (Benton & Bowles) ; Desert Flower, Old
Spice, Friendship's Garden (The Wesley Asso-
ciates) ; Scotchgard (McManus, John &
Adams) ; Automatic Pinspotter, Voit Sports
Equipment, DeWalt Power Shop, Wheel Goods
(Fletcher D. Richards).
8TH ANNUAL PRODUCTION REVIEW
115
METROPOLITAN NEW YORK:
4f
KNICKERBOCKER PRODUCTIONS, INC.
1600 Broadway, New York 19, N.Y.
Phone: Circle 5-6710
Date of Organization : 1947
Howard A. Lesser, President
Frank Beckwith, Vice-President, in Charge
of Production
Thomas S. Dignan, Vice-President
Renzo Olivieri, Vice-President
Ann Serra. Secretary
Joseph Du.shock, Editorial Chief
Byron Rabbitt, Art and Animation
Services: Production from original research
to finished film. Specialty: documentary,
training and public relations motion pic-
;ures and slidefilms. Facilities: Production
equipment, editing, animation and slidefilm
iepartments.
tECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ideas To Help You Sell
I Sales Communication, Inc.) ; Sujicrior Insula-
'ioji at Low Cost (Owens Corning Fiberglasl ;
rhe House That Pablo Built, A Man's Castle
[Ibec Housing Corporation) ; Key Posts for
Key Men (U.S. Air Force). TV Commercials:
i^or Lennen & Newell; Sullivan, Stauffer, Col-
vell &. Bayles; Reach McClinton & Co.
ROBERT LAWRENCE PRODUCTIONS, INC.
418 West o4th Street, New York 19, N.Y.
Phone: JUdson 2-5242
Teletype : NY 1-1554
Date of Organization: 1952
AflSliate: Grantray - Lawrence Animation,
Inc., 716 North La Brea, Hollywood 28,
Cal. Phone: WEbster 6-8158. Ray Pat-
terson, President; Robert L. Lawrence,
Vice-President; Grant Simmons. Secre-
tary, & Treasurer.
Lawrence-Schnitzer Productions, Inc.
1040 N. Las Lalmas, Hollywood 38
Phone: HOllywood 2-5577
Gerald Schnitzer, Exec. Vice-President
Loucks & Norling Studios, Inc.
418 W. 54th St., New York 19, N.Y.
Phone: Circle 7-2.366
Howard Lawrence, Business Manager
Foreign Office : Robert Lawrence Pi-oductions
(Canada) Ltd., 32 Front Street, West;
Toronto 1, Ontario, Canada. Phone Em-
pire 4-1448. John T. Ross, Vice-President,
& General Manager.
Robert L. Lawrence, President
Louis Mucciolo, Vice-President, in charge
of Studio Operations
Henry Trainman, Vice-President, in charge
of Editorial Operations
Philip Kornblum, Treasurer
Martin L. Low, Vice-President in charge of
Sales
John Gilmour, Staff Director
Jerry Maticka. Production Supervisor
Doris Reichbart, Production Supervisor
Audrey Sammons, Casting Director
Roy Townshend, Assist. Studio Mgr.
Bill Bernal, Creative Supervisor
Peter Cooper, Mgr. of Animation Operations
Sal Scoppa, As.'iistant Director
Glenn Botkin, Production Supervisor
Torben Johnke, Director of Photography
Services: Produce industrial and sales promo-
tion films, TV programs, TV commercials. Fa-
cilities: Two air-conditioned sound stages,
editing rooms, screening room, carpenter
shop, production offices. Toronto production
facilities are complete, including 60' x 125' stu-
dio.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Birth of a Promotion
iGerber Products Company) ; The Hope That
■Jacli Built, Inresting With a Purpose (Na-
tional Association of Investment Companies) ;
Prelude to Plenty (American Cyanamid) ;
Seven Days to Live (Black & Decker); The
Sound of Power ( Koppers Industrial Sound
Control Division). TV Commercials: For
Alcoa (Fuller, Smith & Ross) ; American Beer
(Van Sant Dugdale) ; American Can Company
(Compton) ; Atlantic Gasoline ( N. W. Ayer) ;
Bayer Aspirin (Dancer, Fitzgerald, Sample);
Campbell Soup ( Cockfield Brown); Canada
Dry (Mathes); Cheer (Young & Rubicam,
Toronto): Delsey (Foote, Cone & Belding) ;
DuMaurier Cigarettes ( Vickers & Benson);
P. F. Flyers ( McCann-Erick.son ) ; Gerber
Baby Foods (D'Arcy) ; Hoppers (Ted Bates) ;
Ideal Toy (Grey); Jello (Baker); John.-^on &
Johnson (Young & Rubicam); Kings Men
(Edward H. Weiss); Pall Mall (Sullivan,
Stauffer, Colwell & Bayles) ; Reynolds Alumi-
num (Clinton E. Frank) ; Texaco (Ronalds) ;
Winston Cigarettes (William Esty) and
others.
JAMES LOVE PRODUCTIONS, INC.
115 West 45th Street, New York 36, N.Y.
Phone: JUdson 2-4633
Date of Incorporation : 1952
James A. Love, President
C. Austin Love, Sales Manager
James Wille, Production Supervisor
William D. Henry, Editorial Supervisor
Services: Complete motion production serv-
ices, including script writing, animation, art
and photography. Facilities : New York pro-
duction offices.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Happy Mowing (0. M.
Scott Company) ; Tlie Tiger (Gruman Aircraft
Company); Hawli Reports #i and #2 (Ray-
theon Manufacturing Company) ; Teaching by
Guided Discussion (U.S. Air Foi-ce ) .
LUX-BRILL PRODUCTIONS, INC.
1733 Broadway, New York 19, N.Y.
Phone: PLaza 7-1540
Date of Organization: 1950
Richard S. Dubelman, Client Liaison,
Production Sup vr.
Victor Kanefsky, Production Coordinator
Herbert D. Brown, Editorial Department
Donald Holtzman, Studio Manager
Anne L. Bauer, Office Manager
Services: Complete production of live and oi-
animated motion pictures and slidefilms from
idea to stage to screen stage. Editing and re-
editing company films; integration of motion
pictures and live television; all types of rear
projection photography. FACILITIES: Complete
animation department; fully equipped studio
for live shooting; location equipment; editing
and screening rooms; complete creative and
technical staff'.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : Francesca ( Foster Parents'
Plan, Inc.) ; Mayihattan Shirt Tale (Manhattan
Shirt Company); Your Air Force Reserve
(U.S. Air Force) ; This /.s Barrington (Amer-
ican Can Company); Mr. Toy Dealer ( Remco
Toy Company); Magic Heart of Copper
(Bridgeport Brass Company). TV Commer-
cials: For Procter & Gamble's Crisco, Dash
and Ivory Soap; General Foods; The Nestle
Company, Standard Oil Company, Atlas,
Uniflo, Esso Divisions; Prudential Insurance
Company, for 20th Century Program; Sterling
Drug Company; New York Stock Exchange;
Oakite; Tangee; The Nationwide Insurance
Companies; Burgess Company and others.
•55-
MARATHON TV NEWSREEL, INC.
10 East 49th Street, New York 17, N.Y.
Phone: MUrray Hill 8-0985
Date of Organization: 1948
Branch: Marathon News, 73 Delamere Road,
London, W-5., England. Maurice Ford in
charge. Marathon Newsreel, 117 bir rue
Ordener, Paris 18, France. Jean Magny,
in charge.
Konstantin Kaiser, Pres. & Exec. Producer
Kenneth Baldwin, Vice-President and
Supervisor of Production
Charles Van Bergen, Director of News and
Special Events
Jean Hauck, Director of Administration
Cindy Karp, Distribution & Traffic Manager
Services: Public information films, world-
wide news service, company newsreels, sjjecial
events coverage for industry, film editing,
commercials, stock shots, etc. Facilities:
Complete 16mm and 35mm production and
editing facilities. Correspondent cameramen
in all countries of the world and large U.S.
cities. Foreign offices in London, Paris &
Berlin.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: This Way Up (Sikorsky
Aircraft); Fire Miles West (Volkswagen);
Talos (Radio Corporation of America); The
Calculated Delivery ( E. F. Hauserman Com-
pany) ; Mobilgas Economy Run ( Socony Mobil
Oil Co.) ; NACA Story (International Busi-
ness Machines) ; Outlook — Automation (NBC-
TV). Newsreels: for Sikorsky Aircraft,
Socony Mobil Oil Co., Trans World Airline,
Inc., International Business Machines and
Volkswagen. TV COMMERCIALS: For Chrysler
Corporation ( McCann-Erickson, Inc. ) ; U.S.
Steel Corporation ( Batten, Barton, Durstine
& Osborn, Inc.) ; Socony Mobil Oil Company
(Compton Advertising, Inc.).
Your Dependable Reference Source
•k Producers whose listings appear in this sec-
tion have voluntarily supplied the minimum
client and film I'eferences for your reference
ust'. Five business-sponsored motion picture or
slidefilms were the niinimiim requested for an
unqualified listing.
BUSINESS SCREEN MAGAZINE
•5f
MGM-TV, Division of Loew's, inc.
1540 Broadway, New York, N.Y.
Phone: JU 2-2000
1 Date of Organization : 1956
i (Parent company — 1924)
' Branches: 1625 Central Parkway Blvd., Cin-
cinnati, Ohio. Arthur Breider, in charge.
I 360 North Michigan Ave., Chicago, Illi-
nois. Dick Lewis, iri charge. MGM Studios,
I Culver City, California. Maurice Gresham.
Buzz Ellsworth, Executive Producer
Elmer Wilschke, Business Manager
j Richard Harper, Sales Manager
I Richard Brand, Neic York Sales Manager
Services: Producers of industrial films and
TV commercials, both live action and animated.
[Facilities: 187 acre Metro-Goldwyn-Mayer
Studios in Culver City, California. 30 sound
stages, including world's largest; 5 outdoor
lots with lakes, forests, etc. Complete labora-
tory, editing and animation facilities.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: for RCA Victor (Kenyon
& Eckhardt, Inc.) ; Eastman Kodak, Sehlitz
(J. Walter Thompson Company); Pure Oil
Company, Kellogg Cereals ( Leo Burnett Com-
pany, Inc.) ; Standard Oil Company of Indiana
(D'Arcy Advertising Company); Bell &
Howell ( MeCann-Erickson, Inc.); Houbigant
Perfumes ( Ellington & Company ) ; Toni Divi-
sion of Gillette ( North Advertising Company,
Inc.); Maybelline, Helene Curtis (Gordon
Best Company) ; Richard Hudnut, Junket Di-
vision of General Foods ( Sullivan, Stauffer,
Colwell & Bayles) ; Duncan Hines Cake Mix
(Compton Advertising, Inc.) ; Pillsbury
(Campbell-Mithun, Inc.) ; Johnson's Wax
(Foote, Cone & Belding, Inc.) ; Scripto Pens
(Donahue & Coe).
MEDICAL FILM GUILD, LTD.
506 West 57th Street, New York 19, N.Y.
Phone: Circle 7-0510
Date of Organization : 1930
Joseph P. Hackel, President, Producer,
Director
Lucille S. Hackel, Secretary & Treasurer
Helvi Bell, Gladys Nemens, Writers
John Malinowski, Photography
Eve Madsen, Art Director
J. Del Rivero, Distribution Dept.
Services : Motion pictures, sound slidefilms
and TV commercials, 16mm or 35mm. Facili-
ties: Permanent sets for medical use; sound
stage, including 35mm Debrie, Akeley, Bell
& Howell and 16mm Maurer, 16mm Cine
Kodak Special, sprocketed tape and optical
film recorders; photographic and animation
setup; art department, workshop, dressing,
cutting rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tl/e Human A'o.sp — Wliaf
Makes It Different (Alcon Laboratories, Inc.) ;
Affeciones des Sistema Vascular Periferico
(U.S. Vitamin Corporation) ; Bilateral Fim-
broplasfy — A Bilateral Salpingostomy for
Clubbed Tubes (New York Medical College) ;
An Arthroplasty of the Hip for Congenital
Dislocation in Children (University of Penn-
sylvania) ; The Doctor's Secretary! The Girl
Who Controls the Sale.i7nan's Destiny! part
III of sales training program (collaboration
between Pharmaceutical Industry and Medical
Film Guild, Ltd.).
MEDICAL DYNAMICS, INC.
405 Park Avenue, New York 22, N.Y.
Nathan Zucker, President
Lee R. Bobker, Vice President
Sol S. Feuerman, E!:ecutive Director
Lester S. Becker, Secretary
(See complete listing under Dynamic Flms,
Inc.)
MPO PRODUCTIONS, INC.
15 East 53rd Street, New York 22, N.Y.
Phone : MUrray Hill 8-7830
Date of Organization : 1947
Mid-West Sales Office: 6560 Cass Ave.,
Detroit 2, Michigan. Ross M. Sutherland,
Sales Manager
Judd L. Pollock, President
Lawrence E. Madison, Vice-President
Marvin Rothenberg, Vice-President
Arnold Kaiser, Secretary & Treasiirer
Gerald Hirschfeld, Vice-President
Zoli Vidor, Director of Photography
William E. Huston, Sales & Promotion Mgr.
Victor Solow, Producer
Joseph Moncure March, Scenario Editor and
Producer
Ira Marvin, Joe Kohn, Lewis Jacobs,
Producers
Gerald Kleppel, Supervisor of Editing
Department
Sanford Greenberg, Business Mgr.
Mickey Schwarz, Producer-Director
Burton Rowles, Writer-Producer
Max Glanbard, Producer-Director
Jack Safran. Lab. & Print Control
Services: Complete production of films for
sales promotion and training; public relations;
information and training films for U. S. forces
and gov't agencies; color sportsmen's and con-
servation films. Distribution service to TV
stations, club groups, schools, etc. Facilities:
16mm and 35mm cameras, lighting, sound
truck, camera cars, etc. Latest magnetic sound
equipment. Cutting and projection rooms.
Five shooting stages, set construction shop,
dressing rooms, etc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Man in the Doorway
(American Cyanamid) ; The Stylist (Ford
Motor Company) ; Bay at the Moon (Reming-
ton Arms Company) ; A Horse, A Calf & an
Egg (Eli Lilly & Company) ; A New Shade of
Green (U.S. Air Force). TV COMMERCIALS:
For Philip Morris, Newport Cigarettes ("N.W.
Ayer) ; Arrid, Sperti, Heet, Kripton, Freezone,
M & M Candies (Ted Bates & Company);
Gayla Soap, Hit Parade, Scotch Tape, U.S.
Steel, Wisk (^BBD&O) ; Gaines Dog Food.
Ivory Snow, Post Cereals, Schick Shavers and
W this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review Issue of 1958.
Lighters, Tide, Johnson's Wax, Parliament,
Whirl (Benton & Bowles); Kellogg's, Marl-
boro (Leo Burnett) ; United Motors, American
Safety Council (Campbell-Ewald) and others.
MULLER, JORDAN AND HERRICK
235 East 50th Street, New York 22, N.Y.
Phone: PLaza 1-3460
Date of Organization: 1955
Frank B. Muller, Partner
John T. Jordan, Partner
William F. Herrick, Partner, chg. A-V Dept.
Nicholas Dancy, Producer-Director
Services: Motion picture production; re-
search, script, photography, editing through
to answer print. Also handle print distribu-
tion and promotional work. Slidefilm produc-
tion; complete sound slidefilms from idea,
through research, script, storyboard, visualiza-
tion, supervised art production, photography,
narration, sound recording, to the finished film
strip. Facilities: Editing; 2 staff writers;
staff director; staff art director and complete
art studio.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Atom Comes to Town
(U.S. Chamber of Commerce) ; An American
Industrial Park (Socony Mobil Oil Company,
Inc. for Brussels Fair). Slidefilms: This
Business of Numbers, Personnel on File (Rem-
ington Rand) ; Inside Ad Agency (Advertising
Agency Magazine ) .
OWEN MURPHY PRODUCTIONS, INC.
723 Seventh Avenue, New York 19, N.Y.
Phone: PLaza 7-8144
Date of Organization : 1946
Owen Murphy, President & Exec. Producer
Savington W. Crampton, Vice-President &
Associate Producer
Paul Cohen, Production Manager
Eric Lawrence, Chief, Editorial Department
Walter Early, Pittsburgh Representative
Services: Motion pictures for industry and
television; complete production; scripts,
cinematography, editorial, recording; live and
animation. Special editorial service for indus-
trial photographic departments. Facilities :
Full production facilities including 35mm &
16mm cameras; lighting equipment; magnetic
sound recorders; mobile location unit; cutting
rooms; recording room and insert stage. Per-
manent creative staff — writers, directors,
cameramen, editors and supervisors.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: This Is New Jersey (New
.Jersey Bell Telephone Co.); The Word Is
Spreading; Proof of Performance (Firestone
Tire & Rubber Co.) ; Don McNeill Sells Acro-
nize (American Cyanamid Co.) ; The Big
Three (Field & Stream Magazine). TV Com-
mercials: Voice of Firestone, series. Closed
Circuit TV: Firastone Annual Sales Conven-
tion.
8TH ANNUAL PRODUCTION REVIEW
METROPOLITAN NEW YORK:
STANLEY NEAL PRODUCTIONS, INC.
475 Fifth Avenue, New York, N.Y.
Phone : MUrray Hill 3-6396
Date of Organization: 1936
Sales Offices : 8 East Huron St., Chicago, 111.
Phone: SUperior 7-5616. John Newell,
Repr.; Munsey Bldg., Washington, D.C.
Phone: STerling 3-0918. A. A. Ulin, Repr.
Donald J. Lane, President
Robert Gumming, Executive Vice-President
Sobey Martin, Vice-President, Charge of
Production
Edith Martin, Creative Head
Services: Motion picture and slidefilm produc-
tion; scripts, counsel on production and dis-
tribution, 16mm and 35mm color and black
and white. Facilities: Offices, cutting and
projection room in New York.
RECfNT PRODUCTIONS AND SPONSORS
Motion Pictures: Catch Yonr Fish; Begin
With Bread ( National Association of Mar-
garine Mfgrs. ) ; Can We Solve the Farm Prob-
lem; American Imports (Twentieth Century
Fund); Slidefilm: The Arab World-Bridge
of Centuries (Arab Information Center).
TED NEMETH STUDIOS
729 Seventh Avenue, New York 21, N.Y.
Phone: Circle -5-5147
Date of Organization: 1935
Ted Nemeth, Executive Producer
M. E. Bute, Associate Producer
Services: Motion picture production services
in 35mm b&w and color for theatre and tele-
vision. Facilities: Sound stage recording;
35mm motion pictui-e photography; stop mo-
tion; animation equipment; optical printer;
cutting, editing and projection equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Trip at Noon (First Na-
tional Bank of N.Y.) ; Timkin Bearing (Tim-
kin) ; Mood Contrasts, Abstronic (M.E. Bute).
Only 1957 references submitted.
New World Productions
49 West 12th Street, New York, N.Y.
P. Robinson, sales
(See complete listing under Los Angeles area)
On Film, Inc.
10 East 49th Street, New York 17, N.Y.
Phone : PLaza 9-2330
Malcolm Scott, Manager
(See complete listing under New .Jersey area)
Sam Orleans Productions
550 Fifth Avenue, New York, N.Y.
Phone: ENright 9-2002
Editorial Department: Pathe Building, 105
East 106th St., New York, N.Y.
(See complete listing under Tennessee area)
•5€-
PATHESCOPE PRODUCTIONS
(The Pathescope Company
of America, Inc. )
Office: 10 Columbus Circle, New York 19,
N.Y.
Phone: PLaza 7-5200
Studio: 21-29 45th Road, Long Island City
Phone : PLaza 7-5200
Date of Organization: 1914
Edward J. Lamm, President
William M. Nelson, Executive Producer
James Pierce, Production Control
Dale Walker Brown, Writer & Producer
John Ball, Studio Manager
Services: Research production and distribu-
tion of public, industrial relations, sales and
job training and educational motion pictures
and filmstrips ; training and documentary films
for U.S. Armed Forces and television commer-
cials and programs. Facilities: Studio with
completelv sound proofed shooting stage, full
complement of lighting equipment, sound room,
synchronous tape equipment including studio
microphone boom. Background projection unit
and process screen. Carpentry and paint shops,
make-up room, dressing rooms and prop rooms.
Editing and projection equipment, 16 & 35mm
facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: To Serve the Living
(Better Business Bureaus, in cooperation with
National Funeral Directors' Association) ;
High Places of the Mind, Small Town U.S.A.,
Peaceful Atom (U.S. LA., European Televi-
sion Division) ; Share a Proud Tradition (U.S.
Marine Corps) ; 3 films for U.S. Navy; 5 public
relation films for the New York Stock Ex-
change. Slidefilms: The Baffin Saies Story
(Daffin Manufacturing Company) ; Fall Fash-
ion Magic, Spring Fashio7i^ (Ladies' Home
Journal). TV Commercials: For Interna-
tional Latex, National Council of Protestant
Episcopal Church, Blair Walliser.
4f
PELICAN FILMS, INC.
46 West 46th Street, New York 36, N.Y.
Phone: Circle 6-1751
Date of Organization : 1954
Joe Dunford, President
A. J. Zander, Vice-President
Services: Animated and live motion pictures
for sales promotion, public relations and ed-
ucation; TV spots; slidefilms. Facilities:
Fully staffed and equipped animation studio;
sound stage, recording, and lab facilities on
lease basis.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: You Earth People (Better
Heating-Cooling Council) ; The Inside Storii
of a Chicken Gizzard Grinding (Granite Grit
Inst.-Wildrick & Miller) ; Kingsbiiry Thrust
Bearings (U.S. Navy) ; Wind& The Navigator
(U.S. Air Force) ; Making Soybeans Pay With
Chemical Weed Control (U.S. Rubber). TV
Commercials: For Robert Hall Clothes; (N.
W. Ayer); Marathon Gas (N.W. Ayer) ;
Lucky Strike, Campbell Soup, Wildroot (BBD
&0); Hostess Cup Cakes, Twinkles (Ted
Bates) ; Folgers Coffee (Cunningham &
Walsh ) ; Ipana, Mum Mist, Ammens Medicated
Powder, 4 Fisherman Fishsticks (Doherty,
Clifford, Steers & Shenfield, Inc.) ; Nucoa
(Dancer-Fitzgerald-Sample, Inc.); Parliament
Cigarettes (Benton & Bowles); Joy (Leo
Burnett) ; Kinney Shoes (F. B. Stanley) ; Cin-
zano Vermouths (Burke Dowling & Adams).
ROY PINNEY PRODUCTIONS, INC.
149 East 69th Street, New York 31, N.Y.
Phone: TRafalgar 9-2224
Date of Organization: 1946
Roy Pinney, President
Doris Pinney, Treasurer
Walter Kienzle, Production Manager
Janet White, Sales Representative
William Ward Beecher, A7-t Director
Services: Documentary, educational, sales
training, product promotion, nature and travel
films. Facilities: Three story building with
25' X 80' studio; 16 & 35mm cameras, mag-
netic recorder, projection, dressing, cutting
rooms; production offices, etc. Lab for b&w
& color processing of stills.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Mexican Holiday; Station
Wagon Camping (Dodge Motor Cars — Grant
Adv. Agency) ; Cub Scout (Photo & Film
Library, N.Y.C.) ; Nature Hobbies (Womans
Day Magazine) ; Secrets of Nature (Ivan
Sanderson, Inc. N.Y.C.)
POCKET FILMS
505 Fifth Avenue, New York 17, N.Y.
Phone: TR 4-6493
Date of Organization: 1957
Gladys E. Townsend, President
Robert R. Grauch, Executive Vice-President
Marguerite V. Pohek, Educational Director
Services: Complete production of silent film-
strips and sound slidefilms for business, in-
dustry, education and health and welfare
organizations. Translation into all languages
of film and filmstrip scripts. Consultation on
use of filmstrips as an educational and inter-
pretative medium. Facilities: Creative staff
only.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Children Need Parents (Save the
Children Association of Finland) ; Accent on
Abilities (Dictaphone Corporation) ; More
Than a Job (National Board of the YWCA).
Seven additional productions in process for
release first half of 1958.
Q. E. D. PRODUCTIONS, INC.
45 West 45th Street, New York 36, N.Y.
Phone: JUdson 2-4291
Date of Organization: 1953
Robert Baron, Executive Producer, Director
Frank X. Murphy, Sales Manager
John F. Hughes, Supervising Editor
Henry Berger, Production Manager
James Shute, Script Supervisor
Services: Producers and creators of indus-
trial, educational, public relations and televi-
sion motion pictures and TV commercials.
Facilities: Fully staffed and equipped with
16mm and 35mm cameras. Complete sound
stage. 16mm and 35mm magnetic recording
BUSINESS SCREEN MAGAZINE
equipment, set construction. Camera car and
' complete location unit (cameras, lighting,
sound) .
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Promise of Water
(Worthington Pump Corporation) ; The Motel-
, Hotel Story (American Telephone & Telegraph
(Company); This Is Avianca (Colombian Na-
tional Airlines); TPA Sales Review (Televi-
sion Programs of America) ; Bridge on the
Hirer Kwai. documentary trailer ( Columbia
Pictures).
Roland Reed Productions
215 East 60th Street, New York, N.Y.
Phone: TE. 3161
Hamilton MacFadden, Vice-President
(See complete listing under Los Angeles area)
ROBERT YARNALL RICHIE
PRODUCTIONS, INC.
666 Fifth Avenue, New York, N.Y.
Phone: Circle 6-0191
Date of Organization : 1939
Branch : Gulf Coast Films, Inc., Oil & Gas
Bldg., Houston 2, Texas. CApitol 5-3018.
Robert Yarnall Richie, President
Virginia G. Richie, V.P. & Treas.
Dorothy Donahue, Secretary
Services: Motion picture production, tele-
vision — industrial, documentary, 16mm and
35mm black and white and color; slide-motion;
strip film; scripts and story board treatments.
Counsel on film production and distribution.
Facilities: Completely self-equipped for all
phases of motion picture photography; em-
ploying Mitchell cameras, Magnicorder sound
on location ; shooting staff for sets and special
effects. Complete lighting for large industrial
interiors; location truck. The company oper-
ates its own aircraft — Beechcraft I3onanza.
RECENT PRODUCTIONS AND SPONSORS
No data submitted for 1957 activity after
three requests. For most recent reference
data available see preceding 7th Annual Pro-
duction Review Issue.
LOUIS de ROCHEMONT ASSOCIATES
380 Madison Avenue, New York 17, N.Y.
Phone : OXf ord 7-03.50
Date of Organization: 1948
Louis de Rochemont, Executive Producer
F. Borden Mace, President
Thomas Orchard, Producer
Lothar Wolff, Producer
Martin J. Maloney, General Manager
Services: Production of industrial, educa-
tional, theatrical and television motion pic-
tures; distribution of theatrical features, short
subjects and 16mm films. Facilities: 16 and
35mm motion picture equipment, lighting
equipment; cutting rooms. Studio and com-
plete facilities for production in the Cine-
miracle process at Mt. Eden Theatre, Bronx,
N.Y. Assoc, with Halas & Batchelor Cartoon
Films, Ltd., England for production of an-
imated and puppet films.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Windjammer (National
Theatres. Inc.); The Living Church (United
Lutheran Church of America); In the Years
of Our Lord (RIVA of Germany) ; The Story
of American Whiskey (Calvert Distillers Co.) ;
Norway Today (Bjorke, Tresselt Assoc,
Oslo).
Ross Roy, Inc.
214 E. 31st Street, New York 16, N.Y.
Phone: MUrray Hill 5-1440
•J. A. Roche, Manager
( See complete ILsting under Detroit area)
•5f
LESLIE ROUSH PRODUCTIONS, INC.
130 Herricks Road, Mineola, L.I., N. Y.
Phone: Pioneer 2-8130
Date of Incorporation: 1944
Leslie M. Roush, President
Jules K. Sindic, Vice-President
Services: Production of motion pictures and
slidefilms of every type for industry, educa-
tion, government and television. Facilities:
Complete studio and equipment for any kind
of production including mobile units for
location.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Steel in Concrete (Bethle-
hem Steel Company) Sports Review Sections
(Seagram Distillers); Classified film reports
( U.S. Government ) ; Program openings (Beth-
lehem Steel Company).
SARRA, INC.
200 East 56th Street, New York 22, N.Y.
Phone: MUrray Hill 8-0085
16 East Ontario Street, Chicago 11
Phone: WHitehall 4-5151*
Date of Organization: 1937
(At New York City Studios)
Valentino Sarra, President
Morris Behrend, General Manager
John Henderson III, Sales Manager
Rex Cox, Creative Director
Robert Jenness, Director
Stanley Johnson, Director
George Altman, Cliief Editor
David Fletcher, Art Director
Services : Photographic illustration ; motion
pictures; TV commercials and sound slidefilms.
* (complete details on services, facilities and
recent productions in Chicago area listing)
SCIENCE PICTURES, INC.
(See United States Productions, Inc.)
5 East 57th Street, New York 22, N.Y.
Phone: PLaza 1-1710
Date of Organization : 1950
For complete data see United States Produc-
tions, Inc. listing in Metropolitan New
York area.
.llLifa/Jk Af a
NEW YORK
SEMINAR FILMS, INC.
480 Lexington Avenue, New York, N.Y.
Phone: PLaza 1-5077
Date of Organization: 1953
J. R. Bingham, President
R. K. Daker, Executive Vice-President
A. L. Fredrick, Vice-President & Treasurer
C. W. Freeburn, Vice-President in charge of
Project Development
J. H. Barwick, Sales Manager
B. B. Kirkland, Assistant Sales Manager
Services: Consultant designers and producers
of skill training programs based on motion
picture loop films exclusive with this company.
Facilities: Fully staffed with specially trained
researchers, designers, script writers and film
production specialists.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Close (Chrysler Cor-
poration) ; Selling DuPont Zerone-Zerex Anti-
freeze ( DuPont de Nemours Company ) ; Sell-
ing Schlitz by Merchandising (Jos. Schlitz
Brewing Company); Selling Chef Size Soups
(H. J. Heinz Company) ; Money When You
Need It (Berkshire Life Insurance Company) ;
Selling Bird & Son Floors & Walls (Bird &
Son Company).
•5f
SOUND MASTERS, INC.
165 West 46th Street, New York 36, N.Y.
Phone: PLaza 7-6600
Date of Organization: 1937
W. French Githens, Chairman
Francis Carter Wood, Jr., President
Howard T. Magwood, Vice-President — TV
John H. Tobin, Vice-President — Industrial
Films
Stella K. Beeders, Treasurer
Marian L. Price, Secretary
Wallace Worsley, Jr., Production Manager
Robert Rosien, Chief, Recording Dept.
Donald Woelfel, Mgr., Repeater Projector
Dept.
Charles R. Senf, Editorial Dept.
Services: Production of motion pictures for
theatrical and industrial use; sales, public re-
lations and training films; TV subjects and
spots; slidefilms; dubbing, recording and re-
recording services ; sale and lease of repeater
projectors with Sound Masters "Lift-Off"
magazine. Facilities: Sound stage fully
equipped with 35mm and 16mm cameras;
complete lighting equipment; sound recording
facilities and dolly, high speed slow motion
cameras and sound equipment for location use.
Two recording studios fully equipped with
35mm and 16mm optical tracks, 35, 16mm
and 1/4" magnetic recording. Projection fa-
cilities for 35mm and 16mm interlock. Four
fully equipped cutting rooms with Moviolas
and sound readers for film and tape available
to all producers.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: CO, Inflatable Lifeboats;
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
METROPOLITAN NEW YORK:
SOUND MASTERS: Cont'd.
Boat Davita for HandUny Landing Craft 3
films (U.S. Navy); Golfs Longest Hour
(United States Golf Assoc.) ; Challenge of the
Future (Sun Oil Company). TV Commer-
cials: for Red Cross, LaRosa, General Electric
Lamps, Borden, Nestles, Dash Dog Food,
Diamond Briquettes. Royal Typewriter, Ponds,
Plymouth, Revlon Dolls. Sanka, Borden's In-
stant Coffee, Pontiac, Spic & Span, Milk Bone
Dog Biscuit, Kent Cigarettes. Cheer, Gleem.
Crisco, Mental Health, Vaseline Hair Tonic.
FLETCHER SMITH STUDIOS, INC.
319 East 44th Street, New York 17, N.Y.
Phone: MUrray Hill 5-9010
Date of Organization : 1930
Fletcher Smith, President
Peter Caldera, Secretary-Treasurer
Services: Motion pictures, television film com-
mercials, industrials and television film series;
live and animated. 16mm and 35mm, black
and white or color. Slidefilms: anamorphic
and sound; also slides. Live stills or artwork.
Recording: wild and to picture. Facilities:
Projection room, both 16mm and 35mm. Re-
cording facilities. Art and animation staflf:
editing facilities and staff. Animation cam-
eras, both 16mm and 35mm. Hot press titling.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Return of Phileas Fogg
(United Fund of Pittsburgh) ; New World of
Metals, iXew Girl in Town, Legend of Ama-
quois Valley ( Westinghouse ) ; African Holiday
(Tembo Productions) ; Birth of a Station (M.
W. Kellogg Company). Slidefilms: The
VJ.P. in Camping (Y.M.C.A.); Seeing Is
Believing ( Permutit Company); Why Buy
G.E. TV in 195S (General Electric); Growth
of Electric Power ( Edison Electric j .
4f
HENRY STRAUSS & CO., INC.
31 West 53rd St., New York 19, N.Y.
Phone: PLaza 7-0651
Date of Organization: 1951
Henry Strauss, Executive Producer
Walter Raft, Vice-Pres.
Robert Wilmot, Vice-Pres.
Jerry Alden, Story Editor
Marvin Dreyer, Production Supervisor
William Hagens, Training Coordinator
John von Arnold, Media Development
Services: Internal and external communica-
tions, including: public, community, customer
and industrial relations; sales promotion;
sales training; employee attitude development;
supervisory and staff training, through the
medium of programmed motion pictures, (ex-
cluding TV commercials) slidefilms, cartoons,
printed and recorded material, training
cour.ses and guides; other coordinated audio-
visual tools. Facilities: All necessary for
research, planning, programming and the
creation and production of these media.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Harry's Hat Hangs High;
By Their Needs You'll Know Them (U.S.
Army) ; No One Ansiver; Four Steps to Sales;
Sales Case Histories (American Telephone &
Telegraph Co.) ; Something's Come Up; Man-
agement Case Studies; Castles and Castinets;
Moment of Departure; Information Please
(Pan American World Airways); Report
From the Home Country ( House & Garden
Magazine); They Ask For Joey; The Other
Side of the Witidshield (Gulf Oil Corpora-
tion ) ; Crisis in Lindenville ( National Associa-
tion of Manufacturers). Slidefilms: The
Best of Circles; Your Station Is Showing
(Gulf Oil Corporation); New Dimensions in
Management (Nations Business Magazine) ;
People Are Our Business (Health Insurance
Institute).
STURGIS-GRANT PRODUCTIONS, INC.
322 East 44th Street, Now York 17, N.Y.
Phone: MUrray Hill 9-4994
Date of Organization: 1948
Warren Sturgis, President, Exec. Producer
Benedict Magnes, Vice-Pres., Gen. Manager
A. E. Snowden, Secretary-Treasurer
Sidney Milstein, Production Manager
Eleanor Frommelt, Assistant Production
Manager
Services: Medical, technical, educational and
industrial films & filmstrips; animation of all
t.ypes; scripts and storyboards; TV commer-
cials; foreign language adaptations. Facili-
ties : Live-action and animation cameras ; com-
plete facilities for 16 and 35mm production;
script-writing staff; full art studio; sound
stage, recording studio; sets; editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Agetiesis of the Vagina
(Parke Davis); Diaphragmatic Hernia
(Columbia-Presbyterian); Esophageal Hiatal
Hernia (Winthrop Laboratories) ; Exeneration
of the Orbit (Algernon Reese, M.D.) ; Human
Gastric Function (Smith, Kline & French);
Neraval Anesthesia in Oral Surgery (Schering
Corporation); Normal Development of the
Heart (Squibb); Room for Recovery (The
Seeing Eye, Inc.); Safe Electro-Convulsive
Shock Therapy (Schering Corporation); Use
of Intratnuscular Varidase ( Lederle Labora-
tories). Slidefilms: At the Carnival. Rhythms
in Nature (Stratco Audio Visuals Ltd.). TV
Commercials: For American Diabetes Asso-
ciation; N. W. Ayer & Sons; Belk Stores;
Curtis Advertising; The Getschal Company;
Goldenthal Agency.
BILL STURM STUDIOS. INC.
723 Seventh Avenue, New York 19, N.Y.
Phone: JUdson 6-1650
Date of Incorporation : 1950
William A. Sturm, President, Tech. Dir.
Robert J. Hassard, Chairman of the Board
Albert D. Hecht, Treas. (Oust. Relations)
Orestes Calpini, Secretary (Creative Head)
John E. Allen, Production Manager
Kenneth Walker, Animation Director
Walter Bergman, Editor
S. J. Horton, Manager, Print Dept.
Services: Film production, including live ac-
tion, animation, stop motion, animated stop-
motion puppets. Facilities: Live action
studio; animation stands; stop motion puppet
stage; editing dept.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: For RCA Whirlpool, Na-
bisco ( Kenyon & Eckhardt ) ; Ronson, Speidel
(Norman, Craig & Kummel ) ; Glamur Prod-
ucts (Grey Advertising) ; Coca-Cola (McCann-
Erickson); Lambert Pharmacal (Lambert &
Feasley) : Niagara Mohawk (BBD&O) ; Asso-
ciation of Apple Growers (Charles W. Hoyt ) ;
Uncle Ben's Rice, M & M Candies (Ted
Bates) ; MGM (Donahue & Coe) ; RCA Tubes
(Al Paul Lefton) and others.
John Sutherland Productions, Inc.
136 East 55th Street, New York 22, N.Y.
Phone: PLaza 5-1875
MacDonald MacPherson, Vice-President
(See complete listing under Los Angeles area)
■5f
TELIC, INC.
Film Center, 630 Ninth Avenue, New York
35, N.Y.
Phone: JUdson 2-3480
Date of Organization: 1956
Elwood Siegel, President, Executive
Director
Edward F. Boughton, Vice-President, Prod.
Supvr.
David Mower, Assist. Prod. Supvr.
Julius Shulman, Hollywood Representative
Services: Producers of information motion
pictures, tape and disc programs, slidefilms,
and film commercials for industry, agriculture,
government, education, television and theater;
domestic and foreign. Creative editorial
services for industrial photographic depart-
ments. Facilities: Complete production fa-
cilities; 35mm and 16 mm cameras, sprocket
and 14" magnetic tape recorders, 35mm and
16mm Moviolas, lighting equipment, location
production unit, screening rooms, recording
rooms, insert and anigraph photography, edi-
torial department.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Counter Revolution, Ceil-
ings Unlimited. House of Tomorrow, The Ma-
con Tree Farm, A Salesman's Life, The 36th
Convention (Armstrong Cork Company);
Super Baling ( New Holland Machine Com-
pany ) ; Gyrofin { Sperry Gyroscope Company) ;
The Decisive Years (Franklin & Marshall
College); Condition Critical (The Lancaster
General Hospital). TV Commercials: For
Sullivan, Staufl'er, Colwell & Bayles; New Hol-
land; N. W. Ayer & Son; Foltz-Wessinger
Inc.; BBD&O; Marts & Lundy; S & H Green
Stamps; Rise; Hum; LaRosa: Beauty Curl;
Noxema; Tandy Takes; and Armstrong Circle
Theatre.
TERRYTOONS
(Division of CBS Television Film Sales, Inc.)
38 Centre Avenue, New Rochelle, N.Y.
Phone: NE 2-.3466
William M. Weiss, Vice-President & General
Manager
Gene Deitch, Creative Supervisor
Newell T. Schwin, Sales Manager
BUSINESS SCREEN MAGAZINE
I Frank Schudde, Production Manager
I Philip A. Scheib, Music Director
Services: Animated cartoons, commercials, in-
dustrials, theatricals. Facilities: Story and
idea department, musical director-composer,
recording studio. 8 animation cameras, Ox-
berry optical printer, darkroom for still pro-
duction, 4 cutting rooms, screening room with
theater size screen and magnetic sound.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Depth Study (CBS Tele-
vision Network) ; Tom Terrific (CBS "Captain
Kangaroo Show" ) ; Juggler of Our Lady
(Twentieth Century-Fox) ; Bert & Harry Piel
'Commercialfi (Young & Rubicam) ; WCBS ID
spots (CBS Radio).
Telepix of Hollywood
420 Madison Avenue, New York 17
Paul F. Fitzpatrick, Jr., in charge
(See complete listing in Los Angeles area)
TIESLER PRODUCTIONS
112 West 44th Street, New ^ork 36, N.Y.
Phone: Circle 5-1274
Date of Organization: 1957
Hans Tiesler, Owner
Services: Complete production services for
industrial and special purpose business films.
Specialists in public relations, sales promo-
tion, educational and sales training motion
pictures. Facilities: Offices, projection and
cutting room with personnel for scriptwriting,
direction, editing, technical animation and
production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Producing Phosphate for
Agriculture and Indtistry, Aeroprills, Bad
Xews for Bugs, Insect Control (American Cy-
anamid Company) ; Serving Industry (H. K.
Porter Company Inc.) ; Industrial Rubber
Products (Quaker Pioneer Rubber Company) ;
Expanded Service to the Electric Industry
(Delta-Star Electric Company); A Better
Method of Burning Refuse (Combustion En-
gineering Company) .
TOMLIN FILM PRODUCTIONS, INC.
480 Lexington Avenue, New York 17, N. Y.
Phone: PLaza 8-3070
Date of Organization : 1939
Date of Incorporation: 1946
Frederick A. Tomlin, President
Carl A. Tomlin, Vice-President
Mary D. Tomlin, Secretary-Treasurer
Harry L. Flynn, Sales Manager
Services : Production of sales promotion, in-
stitutional and industrial motion pictures,
sound slidefilms, widescreen slides and film-
strips, regular filmstrips and slides, slide mo-
tion pictures. Special emphasis on color con-
trol. Facilities: Photographic studio, art
department, editing room, dark room, Oxberry
animation stand with Oxberry 16mm-35mm
Camera; 16mm-35mm motion pictures cam-
eras; still photographic equipment; projection
equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Advertising in an Ex-
panding Economy (Young & Rubicam, Inc.) ;
The Big Step ( Pei'sonal Products Corpora-
tion). Filmstrips: Aircraft Gas Burner Sys-
tems (Pratt & Whitney Aircraft) ; Solar Heat
(Gulf Oil Corporation) ; The New 209W Class
(Singer Sewing Machine Company); 1957
Holiday Festival (General Cigar Company);
This Is TV Inc. (TV Stations Inc.). Wide-
screen Slidefilms: Our Living Future
(Life-Time, Inc.); Annual Report (General
Foods Corporation); Fifth Annual Teen-Age
Dressmaking Contest (Singer Sewing Machine
Company); Gulf Annual Meeting (Gulf Oil
Corporation); Filter Flow (General Electric
Company); Picture and Pattern Promotion
(Personal Products Corp.).
TRAINING FILMS, INC.
150 West 54th Street, New York 19, N.Y.
Phone: COlumbus 5-3520
Date of Organization: 1947
Ralph Bell Fuller, President
Robert A. Lightburn, Vice-President
Services : Filmstrips, filmographs, slides,
easels, booklets, presentations. Specialists in
business-sponsored filmstrips for schools; film-
strips on employee orientation, methods and
sales training; sales promotion. Counsel on
all phases of audio-visual presentation and
equipment pi'oblems. Originators of 3-screen
panoramic filmstrips. Facilities: Staff re-
searchers, writers, artists and photographers.
Complete art department, projection room and
photo studio.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: The Coats & Clark's Automatic
Re-Order System (Coats & Clark's, Inc.) ;
Borden's Cottage Cheese (The Borden Com-
pany) ; Profitable Beef Product io7i (Charles
Pfizer & Co., Inc.); Air Filter Facts (Puro-
lator Products, Inc.) ; Toward Better Govern-
ment at Less Cost (Tax Foundation, Inc.) ;
The 63-D Universal Weathermaker; The Car-
rier Heat Pump Weathermaker; The Carrier
9H Evaporative Condenser ( Carrier Corpoi'a-
tion).
TRANSFILM INCORPORATED
35 West 45th Street, New York 36, N.Y.
Phone: JUdson 2-1400
Date of Organization : 1941
Branch: The Carlton House, Pittsburgh 19,
Pa. Phone: GRant 1-6627. Ralph Mait-
land. Manager
William Miesegaes, Chairman of the Board
Walter Lowendahl, President
William Burnham, Vice-Pres. Chg. of Sales
Pud Lane, Vice-Pres. Chg. of Slidefilms
Michael A. Palma, E.rec. Vice-President,
Treasurer
Albert Boyars, Public Relations Dir.
Karl P. Fischl, Vice-President, Sales
Morrie Roizman, Dir. Editorial Services
John Cuddy, Mgr. Animation Dept.
Joop Geesink, Co-Producer, Dollywood
Studios, Amsterdam, Holland
Services: Live action, animated, stop-motion
films for business, theatrical and television use.
Sound slidefilms and still photography. Spe-
cialists in films for public relations, sales
iB. vr cj iiLjL$> a
NEW YORK
training and attitude motivation. Create and
execute entire audio-visual programs for in-
dustry. TV commercials. Complete editorial
and recording services. Staff public relations
service for trade and consumer film exploita-
tion. Facilities: Air-conditioned sound stage
and screening rooms. Animation art depart-
ment; two animation camera stands, optical
printer, extensive editing facilities and sound
slidefilm studio. Complete prop and scenic
departments plus fully equipped shop. Still
photography studio and laboratory. Equipped
for 16 and 35mm photography and tape re-
cording; optical and tape interlock projection.
Print service dept. for inspection and shipping.
Film advisory counselling service, research
and script writing. Complete staff, admin-
istrative offices and facilities under one roof
in Transfilm Building (N.Y.).
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Earth Is Born, Calling
All Retailers (Life Magazine); Energetically
Yours (Standard Oil Company, N.J.) ; A Moon
Is Born, Bank Demand Deposit Accounting
System (International Business Machines);
Industry's Decisive Decade, Bright Promise of
the American Farm Market (Fortune Maga-
zine) ; People, Profits and You (Bureau of
Advertising, ANPA) ; What Kind of Day Has
It Been ? ( Greater New York Fund ) ; Build
for Profits ( E. I. du Pont de Nemours) ; From
Neighbor to Neighbor (Shell Oil— Red Cross
Fund Drive); Murphy's Law (U.S. Navy).
Slidefilms: Planning the Storage Laijout,
Principles of Stock Positioning (U.S. Navy) ;
Our New Look ( Noland Company ) ; You and
Labor Law (Elric) ; Science and Cyanamid
( American Cyanamid ) ; Plastics in Home
Furnishings (Society of Plastics); You and
Your Field Manager (Fuller Brush); The
Time-Life Scanner (Printers Developments
Inc.); Lifeline Promotion (Chase Copper &
Brass); B. Altman Turnpike (B. Altman) ;
Having a Baby (Maternity Center Associa-
tion). TV Commercials: For Dutch Boy
Paint, Genesee Beer ( Marshalk & Pratt ) ;
Scripto Satellite Pens, Cut-Rite Waxpaper (J.
Walter Thompson); Mazola Salad Oil (C. L.
Miller); Anacin (Ted Bates); Blue Cheer,
Lipton Tea ( Young & Rubicam ) ; Geritol, Van
Heusen Shirts, RCA Victor Record Albums,
Mennen, Lilt, Hoffman Beverage, R. H. Macy
& Co., Samsonite Luggage, Greyhound Bus
(Grey); Tidewater Oil, Air France, Am-Par
Records (Buchanan); Camel (Esty); Saran
Wrap, Cadillac, Scotch Tape ( McManus, John
& Adams); G-E Radio (Maxon); Kelvinator,
Nash, Rambler (Geyer); Venus Pencils
(Doyle, Dane & Bernbach) ; Acronized
Chicken (Cunningham & Walsh); Robert
Hall Men's Clothes (Frank B. Sawdon ) ; Kin-
ney Shows ( M. B. Scott ) ; and others.
TRIDENT FILMS, INC.
510 Madison Avenue, New York 22, N.Y.
Phone: PLaza 9-3580
Date of Organization: March, 1947
Charles F. Schwep, President
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
METROPOLITAN NEW YORK:
TRIDENT FILMS, INC.: Cont'd.
Guy K. Benson, Vice-President
B. C. Oswald, Secretary
Vinton Freedley, Jr., Sales Manager
Services: Program development from original
research to finished film. Institutional, com-
mercial, documentary and training films; spe-
cializing in public attitude films for general
TV and special audiences. Marionette film
production. Overseas production services.
Facilities: 16mm and 35mm cameras, light-
ing equipment. Air-conditioned editorial and
screening rooms. Library of animated mari-
onettes, props. Music libi-ary. Permanent
creative, directional and editing staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Man Made Forest
(Continental Cam; Leisure, Professional
People, Costumes, Weather, Agriculture and
others, part of series ( U. S. Commissioner
General to Brussels World's Fair 1958).
Filmed Television Programs: Believe It or
Not (U. S. Information Agency); Ma7i To
Man, series of 13 (National Council of
Churches). TV Commercials: For Revlon,
Breck Shampoo (Canada), Ogilvie Flour M'lls,
MacDonald Tobacco Company.
UNIFILMS, INC.
329 East 47th Street, New York 17, N.Y.
Phone: MUrray Hill 8-9325, 8-9326
Date of Organization: 1949
Charles E. Gallagher, President
Arline Garson, Vice-President, Supv. Edi-
tor
Zella Finley, Treasurer
Richard Maury, Senior Writer
Robert Stringer, Senior Director
Newton Avrutis, Senior Engineer
Services: Business and Television films; 16
and 35mm Slidefilms and filmographs. Live art
and cartoon. Specialty: The Narrative Drama.
Facilities: Staff of seventeen, and 8,000
square feet in Midtown Manhattan. 90 foot
sound stage. Permanent kitchen; 10 channels
of tape; Art department; dressing rooms;
Kodachrome printer; vault; Editing rooms;
50,000 watts of studio lighting. Animation
stand. Music library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: So Little for Eve (New
York State Bankers Association) ; Tour Tips
(Shell Oil Company) ; Meet Me at the Fair
(Swift and Company); Great Performance
(Mercury Motor Cars) ; Forecast (Congoleum-
Nairn ) ; Man from Missouri, Fedic, 5 Aces
(Federal Pacific Electric Company); The Big
Sivitch ( International Paper Company ) .
Slidefilms: Dr. Heckle & Mr. Pride (Junior
Achievement ) ; Forecast (Congoleum-Nairn ) .
TV Commercials: For Pyrex, JFD, Cocoa-
Marsh, Blessings, Pontiac, Fluff-o-matic Rice,
Tidewater, Pennsylvania Railroad, American
Council on NATO.
UFA Pictures, Inc.
60 East 56th Street, New York 22, N.Y.
Phone : PLaza 8-1405
Eli Feldman, Sales Executive
(See complete listing under Los Angeles area)
4f
UNITED STATES PRODUCTIONS, INC.
Divisions: Information Productions, Inc.;
Science Pictures, Inc.
5 East 57th Street. New York 22, N.Y.
Phone: PLaza 1-1710
Date of Organization: 1955
Branch Ofliice: 4000 Massachusetts Avenue,
Washington, D. C: John Holman, in chg.
Tom Carroll As.sociates, 116 Washington
Avenue, Albany, N. Y. Thomas G. Car-
roll, in charge. 1714 Huldy, Houston 19,
Texas. Mrs. Barbara Atwell, in charge.
Francis C. Thayer, President
Thomas H. Wolf, E.recutive Vice-President
];pne Bras, Vice-Pres.. Creative Services
Alfred Butterfield, E.recutive Producer
Kills Sard, A.'isociate Producer
.\rthur Zegart, Associate Producer
■Tohn L. Thayer, Service Manager
Philip Landeck, Production Manager
Services: Production of theatrical, television
and industrial motion pictures, sound slide-
films, filmstrips and TV commercials. Facili-
ties: Complete facilities for 35mm or 16mm
liv° or animated motion pictures and sound
slidefilms; including studio, animation stands
and recording equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Inside Story (Manufac-
turers Trust Company) ; Art School for Every
One (Famous Artists Schools, Inc.) ; The
Chocolate Tree (The Nestle Company) ; Here's
to Your Health (New York State Department
of Health Services); Holiday Kaleidoscope
(Holiday Magazine); Assistive Devices, Res-
pirator Center ( National Foundation, Infantile
Paralysis) ; All Dressed Up (Ladies Home
Journal) ; Extensible Paper (West Virginia
Pulp & Paper Company) ; Brazilian Railroad
(Foley Brothers); Fun Ideas, Christmas
Magic (McCalls Magazine); Someone is
Watching (New York State Department of
Commerce). Filmstrips: Key to Research,
Health Council (National Foundation, Infan-
tile Paralysis) ; Annual Report (Western
Printing). Filmed Television Programs:
Air Power, Twentieth. Century, Conquest
(CBS Television). TV Commercials: For
Cities Service (Ellington Company); Pan
American World Airways (J. Walter Thomp-
son ) ; Johnson & Johnson ( L. W. Frohlich ) ;
Bethlehem Steel Company.
VAN PRAAG PRODUCTIONS
1600 Broadway, New York 19, N.Y.
Phone: PLaza 7-2687 (TWX: NY 1-2687)
Branches: 2301 Dime Building, Detroit 26.
Phone: WOodward 2-4896. Fred T. Frink,
Gen. Mgr.; 3143 Ponce de Leon Blvd.,
Coral Gables, Miami Florida. Phone:
Highland 4-3191. Harry Walsh, Vice-
Pres.; 1040 N. Las Palmas Ave., Holly-
wood 38, Calif.; Phone: HOllywood
2-1141. Hugh S. Hole, Vice-President
Date of Organization: 1950
William Van Praag, President
Marc S. Asch, Executive Vice-President
Gilbert M. Williams, Vice-President
Hugh S. Hole, Vice-President. Hollywood
Harry Walsh, Vice-President, Miami
Fred F. Frink, General Manager, Detroit
William Gargan, Jr., Account Supervisor
William E. Schappert, Administration
Anita M. Palumbo, Business Manager
Robert Van Praag, Distrihution
Oscar Canstein, Chief Editor
Daniel Karoff, Production Manager, N.Y.
Gene Harrison, Production Manager,
Hollywood
Lois Gray, Acccounting
N. Jay Norman, Chicago Representative
Services: Theatrical, documentary, commer-
cial, television and industi-ial films in black &
white and in color; distribution. FACILITIES:
Complete sound studios and mobile units.
Creative, art, casting, editorial and distribu-
tion services. Film vaults, projection and
other related facilities and services.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: 195S Official Orange Bowl
Highlights Film (Orange Bowl Committee).
TV Commercials: for RCA Whirlpool, RCA
TV sets, Mercury (Kenyon & Eckhardt);
Holiday Cigarettes (Reach, Yates & Matoon) ;
Grape Nuts Flakes, Studebaker, Schick
Shavers ( Benton & Bowles ) ; Flagg Shoes,
Delco Batteries, Chevrolet (Campbell-Ewald) ;
Aluminum, Ltd., Ford (J. Walter Thompson);
Bulova, Westinghouse TV sets, Chrysler Corp.
(McCann-Erickson) ; Dodge (Grand Advertis-
ing) ; D-X Boron ( Potts- Woodbury ) ; Kreisler
Lighters (The Zlowe Company); Puriton,
Isetta Cars (Norman Gladney Company);
Marvel Cigarettes (Aitkin Kynett) ; Schmidts
Beer (Al Paul Lefton) ; Eastern Airlines
(Fletcher D. Richards); Aluminum Co. of
America ( Fuller & Smith & Ross ) ; Texaco
(Cunningham & Walsh); Helme Snuff (CBS
Terrytoons) ; Wonder Bread (Ted Bates Com-
pany, Inc.); Richfield Gasoline (Hixson &
Jergensen, Inc.) ; United Nations (Advertis-
ing Council, Inc.) ; Mutual of Omaha (Boswell
& Jacobs, Inc. ) ; and U.S. Information Agency.
VAVIN, INC.
(Video & Visual Information Films)
134 East 57th Street, New York 22, N.Y.
Phone : MUrray Hill 8-5897
Date of Organization: 1948
Branch Offices: 72 Boulevard Raspail, Paris
XVI, France. Mme. Yvonne Oberlin,
Manager. 9 Blumenstrasse, Buderich-
Dusseldorf, Germany. N. Z. Moreno,
Vice-President and Manager.
Richard de Rochemont, Pres., Ch. of Board
Gerald E. Weiler, Executive Vice-Pres.
Helen B. de Rochemont, Vice-President
Ruth Teksmo, Secretary, Asst. Treasurer
N. Z. Moreno, Vice-President
Joseph Stultz, Vice-President
Services: Production of documentary, indus-
trial, pub. relations and travel films for theat-
rical, non-theatrical and television. Production
of closed-circuit presentations. Facilities:
Production and editorial for 35mm and 16mm
color and black & white in U.S. and overseas
locations.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Art of Intarsia (Piazza
Montici ) ; Su7idae Party, Sick Care (Paper
Cup & Container Institute) ; France for Fun
1957 { French Government Tourist Office) ;
series of Tourist Films ( Moroccan Tourist
Office ) ; Public Relations series for Reader's
Digest Association, Life Magazine, Sports
Illustrated and TV Guide; commercial film
BUSINESS SCREEN MAGAZINE
(American Institute of Men's & Boys' Wear).
Scripts for American Express and American
Society of Travel Agents.
•5f
VIDCAM PICTURES CORPORATION
210 East 5 Street. New York, N.Y.
Phone: AL 4-7102
Date of Organization : 1950
AI Justin, President
Andrew L. Gold, Vice-President & Exec.
Prod.
James M. Rose, Production Manager
David Reisman, Production Supervisor
William Shriner, Art Director
Joe Valenti, Studio Manager
James MacLean, Supervising Editor
Telsa Albee, Business Manager
Services: Creation and production of indus-
trial, documentary, and training motion pic-
tures and television commercials for private
industry and government agencies in 35mm,
16mm, black and white and color. Facilities:
Two buildings contain four floors each of fully
equipped studios with scene docks, carpenter
shops, property rooms, paint shops, make-up
rooms, dressing rooms, cutting rooms, screen-
ing rooms, film vaults and offices. Full equip-
ment for any motion picture activity.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Today's Highways, White
Christmas (United States Steel); Business
Relations (General Electric) ; Miss American
1957 (Florida Citrus Commission) ; Helicop-
ter-Arctic (U.S. Air Force). TV Commer-
cials: For BBD&O; Young & Rubicam;
Compton Advertising; Benton & Bowles; C.
J. LaRoche; Sullivan, Stauffer, Colwell &
Bayles; Kenyon & Eckhardt, Leo Burnett.
VISUALSCOPE, INCORPORATED
103 Park Avenue, New York, N.Y.
Phone : MUrray Hill 3-3788
Date of Incorporation: 1955
John H. Rose, Jr., President
Manny Rey, Vice-President, Art Director
Robert VanHouten, Sales Manager
Robert G. Taylor, Secretary-Treasurer,
Production Manager
Peter Schlenker, Controller
Services: Audio-visual presentations includ-
ing the Visualscope wide-screen slide or film-
strip, standard filmstrip and slides, Vu-Graphs,
slide motion pictures. Facilities: Complete
art department, photographic studio, staff
script writer, projection equipment and record-
ing facilities.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Room Air Conditioners (Westing-
house International) ; World Premiere — Four
Roses Gin (Four Roses Distillers) ; These Are
Your Products (Youngstown Kitchens); Mag-
azines and People (The Borden Company);
Let's Keep the Record Straight (Esso Stand-
ard Oil Co.). Motion Slide Film: A Bill of
Particulars (Dow Chemical Co.) . Widescreen
Slidefilms: Vacations Around the World
(Pan American World Airways) ; 1957 Mobil-
gas Special (Socony Mobil Oil Co.) ; Opera-
tion Opportunity 1958 — series of 17 films
(Colgate Palmolive Co.) ; We'll Manage Some-
hoiv (Association of National Advertisers) ;
Post and Consequence (Saturday Evening
Post) ; Time Travel; America's Best Custom-
ers; The Job Is Bigger Now (Time Maga-
zine) ; Open Me First (Eastman Kodak Com-
pany) ; DC Power With Semiconductors (Gen-
eral Electric Company) ; Plastic's Today and
Tomorrow; A Bill of Particulars; Additional
Extended Coverage (Dow Chemical Com-
pany ) ; Borden's Magazines & People { The
Borden Company); Winter Set and Summer
Set (Procter & Gamble) ; New GE Tliin-line
Room. Units (General Electric Company) ; and
others.
ROGER WADE PRODUCTIONS, INC.
15 West 46th Street, New York 36, N.Y.
Phone: Circle 5-3040
Date of Organization : 1946
Roger Wade, President
Anne Koller, Vice-President
Wm. Buckley, Production Supervisor
C. D. McCormick, Art Director
Services: Production of industrial motion pic-
tures (b&w and color); sound slidefilms; TV
commercials. Facilities: Studio, editing
rooms, dark rooms, Oxberry 16/ 35mm, anima-
tion stand, complete equipment and processing
facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Security Regained (City-
Bank Farmers Trust Co.) ; White Magic of
Milk (Milk Industry Foundation) ; Cargo
Handling (U.S. Navy). Slidefilms: Heart
Fund — County, Community (American Heart
Association) ; Permanent Personal Registra-
tion (Westchester County, N.Y.).
WILLARD PICTURES, INC.
45 West 45th Street, New York 36, N.Y.
Phone: JUdson 2-0430
Branch Office: Editorial, Cutting, Projec-
tion, Recording, Animation : 550 Fifth
Avenue, N.Y.
Date of Organization : 1932
John M. Squiers, Jr., President
S. A. Scribner, Jr., Vice-President
S. H. Childs, Treasurer
Services: Industrial, medical, educational,
sales and job training motion pictures and
slidefilms; training films for U.S. Armed
Forces and Governmental agencies: theatri-
cals; television film shows and commercials.
Facilities : Mitchell NC cameras and camera-
top station wagons, portable generators, field
sound recording instruments ; pioneer in in-
dustry techniques and equipment; color pro-
duction in East and South America for theat-
rical producers; animation department; pro-
jection and cutting rooms ; creative staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Agricidture's World Series,
The Monza Challenge (Firestone Tire & Rub-
ber Co.) ; Swiss On White (Swissair) ; Geigy
USA (Geigy Chemical Corporation) ; The
Birds of Venezuela (Creole Petroleum Corpor-
ation), training films for U.S. Navy, U.S. Air
Force, etc. TV Commercials: For various
clients and agencies.
IB. vr Q iM. A# a
NEW YORK
WINIK FILMS CORP.
250 West 57th Street, New York, N.Y.
Phone: Circle 6-7360
Date of Incorporation: 1939
Branches: 20 North Wacker Drive, Chicago
6, 111. Al Levine, in charge. 611 N. Tilla-
mook Street, Portland 12, Oregon. Mer-
riman Holtz, in charge
Leslie Winik, President, Sales
Richard Winik, Vice-President, Production
Estelle Rosen, Secretary, Comptroller
Marty Glickman, Narration
Services: Produce and distribute filmed tele-
vision shows; specialize in sports stock shots;
produce industrial films and TV commercials.
Facilities: Personnel and equipment for
above services.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Robinson-BasilHo Fight
(United Ai'tists) ; Madison Square Garden
1957 (Seagrams) ; Basketball 1957 (Converse
Rubber); Basketball Fundamentals (U.S.
Rubber); Football 1957 (Princeton Univer-
sity); All Stars 1957 (National Basketball
Assoc); Pro Football 1957 (N.Y. Football
Giants) ; Globetrotters World Tour (Saper-
stein Associates).
WONDSEL, CARLISLE & DUNPHY, INC.
1600 Broadway, New York, N.Y.
Phone: Circle 7-1600
Date of Organization : 1957
Harold E. Wondsel, President
Robert Carlisle, Vice-President in charge of
Production
Thomas Dunphy, Vice-President in charge
of TV activities
Walter Kullberg, Secretary-Treasurer
Services: Complete facilities and staff per-
sonnel for the production of all types of mo-
tion pictures including theatrical, industrial,
documentary and television. Facilities: Our
own large air-conditioned studio, 14 " and
35mm tape recording, complete camera, light-
ing and all other photographic equipment.
Editing and film storage facilities on our own
pi'emises.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Convention Sales Film
( Seagram Distiller Company) ; Eye-Witness
Report (Sun Oil Company); African Safari
( Fritsche Brothers); Officer Conference
Films, Series for Dept. of Defense ; Dr. Ralph
Bunche on organization of United Nation.'^
Police Force, Middle East; Charles Malik,
Lebanon, Middle East problems; General
White on Air Force; Dan Shorr, CBS corres-
pondent in Moscow — life in Moscow and real-
politics. TV Commercials: for Columbia
Phonograph, Nestle Eveready Cocoa, Pond
Vaseline Lip Ice, Mennen Skin Bracer, Esso
Standard Oil Co. (McCann-Erickson) ; Argus
Camera, General Electric Appliances, Royal
McBee Typewriters, Bufferin, General Foods
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
123
METROPOLITAN NEW YORK:
WONDSEL, CARLISLE & DUNPHY: Cont'd.
Corp., Borden Dairy Products, Chef Boy-Ar-
Dee Food.s, Esterbrook Pens ( Young & Rubi-
cam); Vicks Vaporub i Morse International):
Gaines Dog Biscuit & Meal ( Benton &
Bowles) ; Chase & Sanborn Instant Coffee.
Crisco, Big Top Peanut Butter, Duncan Hines
Cake Mix (Compton) ; Hazel Bishop Lipsticks
(Raymond Spector) ; Johnson Baby Lotion, G.
E. Telechron Clocks, Armour Turkeys &
Frankfurters i N. W. Ayer & Son); DuPont
Tynex Nylon Bristles, Lucky Strike Cigarettes
(BBD&d); Hudson Toilet Tissue, Selchow &
Righter Co. ( Norman, Craig & Kummel, Inc. ) :
Uneeda Instant Fizz ( Ted Bates ) : Woodbury
Shampoo, Jergens Hand Lotion ( Cunningham
& Walsh I ; Alcoa ( Fuller & Smith & Ross ) ;
Max Factor Cosmetics i Doyle, Dane, Bern-
bach, Inc.); Florists Telegraph Delivery
(Grant); Carac Corporation (Donahue &
Coe) ; Playtex Dryper, Carter Crew Hair
Tonic (Sullivan, Stauffer, Colwell, & Bayles) ;
Carbona Products Corp. (Norman Gladney).
Wilding Picture Productions, Inc.
40.5 Park Avenue, New York City, N.Y.
Phone: PLaza 9-0854
T. H. Westerman, Vice-President, in charge
(See complete listing under Chicago area)
WYLDE STUDIOS, INC.
41 West 57th Street, New York, N.Y.
Phone: PL 1-6970
Date of Organization: 1957
Harvey Patterson, President
Fred Levinson, Vice-President, Treasurer
Robert Bean, Vice-President, Secretary
Beverly O'Reilly, Director of Sales
Services: Art and animation of all types,
motion pictures, motionslides, and slidefilms
for industry, education, training and tele-
vision; storyboards, character design, scripts
and jingles. FACILITIES: Creative and pro-
duction staff, complete art studio, animation
and editing departments with 16 and 35mm
Oxberry camera, screening room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Greatest Thrills in
Sports (Calvert Distillers Company); Buddy
Hackett Interview (National Broadcasting
Company); Kungsholm Arrival ( Swedish-
American Lines ) . Slidefilms: Watchmarkef
Study (Watchmakers of Switzerland) ; An
Kvening witli Playtex (International Latex).
Motionslide, General Foods Advertising Meet-
ing ( Foote, Cone & Belding). TV Commer-
cials: For Shell Oil (J. Walter Thompson) ;
National Broadcasting Company, National
Telefilm Associates, RKO Radio Pictures.
SEYIVIOUR ZWEIBEL PRODUCTIONS, INC.
11 East 44th Street, New York 17, N.Y.
Phone: Murray Hill 2-4450
Date of Organization: 1948
Seymour Zweibel, President, Executive
Producer
Susan Wayne, Vice-President, Producer,
Director
Lillian Klass, Secretary
Services: Production of industrial and thea-
trical sound motion pictures and sound slide
films. Facilities: Complete 35mm and 16mm
motion pictures and sound slidefilm produc-
tion. Still and sound photo studios, art de-
partment for both slidefilms and animation,
editorial service, sound recording, b&w & color
laboratory.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Birds Eye-View of Econom-
ics (General Motors Corp.); Univac (Rem-
ington Rand). Slidefilms: 10 sound slide-
films in color ( W. T. Grant Company) ; In-
fluencing the Unseen fDun and Bradstreet) ;
Finer Offices ("Security Steel).
MIDDLE ATLANTIC STATES
New York State
^\
HOLLAND-WEGMAN PRODUCTIONS
197 Delaware Avenue, Buffalo 2, N.Y.
Phone: MAdison 7411
Date of Organization: 1952
Sheldon C. Holland, Partner
Edward .1. Wegman, Partner
James I. Allan, Editorial Chief
Paul G. Ent, Director of Photography
Andrew J. MacGowan, Jr.,
Senior Writer-Director
John V. Gates, Cinematographer
Nancy A. Getman, Production Coordinator
Gordon J. Christopherson, Art Director
Floyd G. Stratton, Laboratory Manager
Norman Tolson, TV Creative Driector
William Garroni, Cinematographer
Richard A. Floberg, Sound Chief
Services: 16 and 35mm films for business, in-
dustry and television : Sales promotion, public
relations, educational, medical and scientific.
Commercials and programs for television, in
color or black and white. Facilities: Complete
creative, production and laboratory facilities.
2,000 sq. ft. sound stage, blimped Mitchell 16
and 35mm studio cameras; 3 magnetic film re-
corders, 4 channel magnetic film mixing, 14
inch magnetic sync recorder; animation and
art department; Acme animation stand; crea-
tive staff; music library; laboratory for
processing, printing and edge numbering;
fireproof film vault; Fearless Panoram dolly,
Worral head, M-R mike boom.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Report Card (Bausch &
Lomb Optical Company) ; The Fourth Sea-
coast. Chapter II, second of five films (St.
Lawrence Seaway Development Corporation ) ;
Frontier Yai-d, (General Railway Signal) ;
Poured Gypsimi Roof Decks (National Gyp-
sum Company) ; Speno Train (The Carborun-
dum Company); You Were There (Rochester
Community Chest) ; Neighbors (Buffalo Com-
munity Chest) ; The 100 Line (General Electric
Company). Slidefilms: Tale of Two Farms,
How to Sell Unico Paint (United Coopera-
tives) ; The Story of Hetron (Hooker Electro-
chemical Company) ; Speed Reading. TV
Holland-Wegman Productions: Cont'd.
Commercials: For Wildroot Company Inc.,
International Breweries, Inc., Keebler Biscuit
Company, Kendall Refining Corporation, John
LaBatt, Ltd, Oil Heat Institute, Fanny Farm-
er, General Motors and others.
McLARTY PICTURE PRODUCTIONS
45-47 Stanley Street, Buffalo 6, N.Y.
Phone: Taylor 0332
Date of Organization: 1934
Henry D. McLarty, Oumer and Exec, Prod.
Gerald A. Gurss, Director of Photography
Services: Exclusively 16mm industrial, scien-
tific and educational films; 16mm short sub-
jects and spots for television. Facilities:
Sound stages, Maurer cameras. Stancil-Hoff-
man magnetic recording system. J. A. Maurer
opticrl recording system, mobile truck facil-
ities for industrial coverage.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Operation Tips For the
#411 Bauer Refiner (The Bauer Brothers
Company) ; Open Primary Election. General
Election Party Lever, General Election Indi-
vidual Pointer, Selective Primary Election, Be-
hind the Freedom Curtain (Automatic Voting
Machine Corporation) ; What's the Difference
(Buffalo China, Inc.); Currently in produc-
tion, Transmission Towers by Union Metal
( Union Metal Manufacturing Company ; Re-
searches in High-Altitude Brushes (Stackpole
Carbon Company).
TRI-J FILIM PRODUCTIONS
15 Penfield Street, Buffalo, N.Y.
Phone : GArfield 6644
Date of Organization : 1956
Jerome J. Joseph, Owner, Exec. Producer-
Director
Irwin Green, Sales Manager
Services: Complete production of motion pic-
tures, live or animated and slidefilms from
storyboard to screen to serve all needs. Facili-
ties: 40' x 50' sound stage, 16mm synchronous
cameras and sound recording unit, studio
and portable lighting equipment, editing de-
partment, animation facilities. Portable equip-
ment for location shooting anywhere.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Automation, The SllO
(Sylvania Electric) ; The Key to Your Success
f Duo-Temp Corporation) ; The Second Chance
( Protecto-Matic Corporation); Ti-ainorama
(Buffalo Community Chest); Operation Wake
Up Buffalo (Erie County Democratic Party).
TV Commercials: For Unico ( Barber & Drul-
lard); "57 & '58 Buffalo Auto Show ( Roizen
Advertising ) ; Batavia Downs ( Hart-Conway
Agency) ; Arpeako Franks (Saeger Advertis-
ing) ; Blue Cross and Blue Shield (Comstock
& Co.).
Victor Kayfetz Productions, Inc.
1200 Westfall Road, Rochester 18, N.Y.
Phones: Hillside 5-0883, GReenfield 3-3000,
Ext. 534.
Don Lyon.
(See complete listing in New York area)
BITSINESS SCREEN MAGAZIN
4€-
United States Productions, Inc.
Tom Carroll Associates, 116 Washington
Ave., Albany, New York.
Thomas G. Carroll, in charge.
(See complete listing in New York City area)
District of Columbia
AMERICAN FILM SERVICES
2153 K Street, N.W., Washington. D.C.
Phone: Federal 3-1800
Date of Organization: 1946
Henry V. Hoagland, Py-esident
Services: Producers of 16mm sound films
specializing in public relations films for col-
leges and universities for fund raising, alumni
relations ; also producers of sport films for in-
struction and entertainment. Distribution out-
lets throughout United States using some 25
regional educational film libraries. Facilities:
Contract for sound and editing with companies
specializing in that work. CNone owned.)
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tltat They May Serve
(Northern Baptist Theological Seminary,
Chicago); Where Freedom Grows (Hastings
College, Hastings, Nebraska) ; Sxnunoned to
Seri'e ( Andover-Newton Theological School,
Newton Centre, Mass. ) ; four productions in
final editing stage.
Atlas Film Corporation
714 Warner Building, 501 13th Street, N.W.,
Washington 4, D.C.
(See complete listing under Chicago area)
CREATIVE ARTS STUDIO, INC.
814 H Street, N.W., Washington 1, D.C.
Phone: REpublic 7-7152
Date of Incorporation: 1942
Milton R. Tinsley, President
George W. Snowden, Vice-President
Lloyd B. MacEwen, Treasurer
Ai-thur C. Iddings, Production Director
Melvin M. Emde, Account Executive
W. Wilson Taylor, Account Executive
Martin S. Konigmacher, Animation Dept.
Frank S Stewart, Technical Art Dept.
Frank M. Harding, Art & Design Dept.
John J. Poland, Photography Dept.
Services : Motion pictures — commercial, train-
ing, educational and informational; TV com-
mercials ; slidefilms and slides ; charts ; ai't
work of all types; scripts; creative exhibits
design; kit matei-ials, etc. FACILITIES: 35mm
and 16mm animation, still photography,
titling, research and writing, designing and
complete art service.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Better Small Engines
(Army Engineers) ; Facility Inventory (Bu-
reau of Yards & Docks ) ; Leave and Pass
Policies (U.S. Air Force) ; Civil War, Part 1;
Spanish-American War; Position Classifica-
tion. Pre-Stressed Concrete (William G. Beal,
Inc.) ; National Housing Center Report
(NAHB); Gulf Oil, Constant Quest; Alcoa,
Piggy Goes to Market; Joy, Automation Comes
to Coal; ThermalaMic; Allegheny Ludlum
(Mode-Art Pictures, Inc.); Hail the Hearty
(Borden Co.-Parthenon Pictures) ; Seven Day
Food; Prevent Home Fires; Protection
Against Tornadoes; Home Nursing; Hurri-
canes; Floods (FCDA) ; Refugee Film (ORO-
Johns Hopkins); History of Navy Uniform;
History of Army Uniform (Potomac Film
Productions ) ; and 29 films for the Martin
Company).
NATIONAL FILM STUDIOS, INC.
( formerly Capital Film Studios )
105 11th Street, S.E., Washington 3, D.C.
Phone: Lincoln 6-8822
Date of Organization: 1953
Harold A. Keats, President
F. William Hart, Vice-President cfe
Treasurer
Edward W. Alfriend, IV, Secretary
Anne H. Norman, Production Assistant
Services: Complete 35mm and 16mm motion
picture production. Facilities : Completely
equipped studio including air conditioned
sound stage; equipment and personnel for
studio or location production; RCA Sound
Recording supplied by Capital Film Labora-
tories, Inc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Foreign language versions
of Report From America ( U.S. Information
Agency) ; This Is the I. U. E. (Henry J. Kauf-
man & Associates) ; International Geophysical
Year Report (U.S.I.A. and the B.B.C.) ; Studio
facilities for Tomorrow Today series (Robert
J. Enders, Inc., for Federal Civil Defense Ad-
ministration) ; First Aid Tips (Washington
Video Productions for American National Red
Cross) ; The I.B.E.W. Story (Norwood Studios
for International Bi-otherhood of Electrical
Workers). Television Films: The Twentietli
Century (CBS-TV). TV Commercials: for
Chrysler (McCann-Erickson).
^
NORWOOD STUDIOS, INC.
1536 Connecticut Avenue, N.W., Washing-
ton, D.C.
Phone: CO 5-2272
Date of Organization : 1951
Philip Martin, Jr., President, Executive
Producer
Lydia M. Pugh, Secretary-Treasurer
Carlyle F. Robinson, Production Supervisor
Glenn Johnston, Camera Department
Donn F. Bates, Supervising Editor
Marion Sanders, Script Supervisor
William H. Clements, Jr., Mechanical De-
partment
Jack Ballard, Production Control
Services: Production of motion pictui-es for
theatrical, non-theatrical and TV. FACILITIES:
35 and 16mm Mitchell cameras, lighting and
grip equipment and transportation equipment.
Editorial and projection facilities. Westrex
and RCA sound recording.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Port Security (U.S. Coast
jf rn iHj/it)
MIDDLE ATLANTIC
Guard); The Greatest Treasure (U.S. Infor-
mation Agency — IMS); Dartmouth Story,
Origins of Jazz (U.S.I.A. — I.B.S.); Shotving
the Way (International Co-Operation Adm.).
Stanley Neal Productions, Inc.
Munsey Building, Washington, D.C.
Phone: STerling 3-0918
A. A. Ulin, representative
(See complete listing in New York City area)
United States Productions, Inc.
4000 Ma.ssachusetts Avenue, Wa.shington, D.C.
John Holman, in charge
(See complete listing in New York City area)
•K-
WASHINGTON VIDEO PRODUCTIONS, INC.
1536 Connecticut Ave., N.W., Washington
6, D.C.
Phone: A Dams 4-5737
Date of Incorporation: 1948
Branch Offices: Tokyo, Mr. Ian Mutsu.
London, Mr. Howard Connell.
George F. Johnston, President
John T. Gibson, Vice-President
Joseph D. Womack, Sales Manager
Services: Produce 35mm and 16mm color,
black and white, silent and sound. Facilities :
Large stage, complete lighting, grip and
camera equipment for 16mm and 35mm pro-
duction. Cover U.S.; overseas production ex-
perience, with emphasis on Far East.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: First Aid Tips (American
National Red Cross) ; Loran (United States
Coast Guard); Kill Only the Ivy (League of
Women Voters) ; Green Are the High Moun-
tains (Republic of China) ; Our National
Treasures (Republic of Korea).
Maryland
MILNER PRODUCTIONS, INCORPORATED
3800 Liberty Heights Ave., Baltimore 15,
Maryland
Phones: MOhawk 4-4221-22
Date of Oi'ganization: 1956
Ervin M. Milner, President
Robert T. Fenwick, Vice-President
Hobart Wolf, Jr., Sales Manager
Services: Infoi-mational motion pictures fm
industry and government. TV commercials
and full animation. Complete service in re-
search, scripts and finished products. Facili-
ties: Complete sound studio. 35mm equip-
ment. Animation stand. Complete production
staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Beltsville Film (NBC) :
(LISTING CONTINUES ON FOLLOWING PAGE)
8 T H ANNUAL PRODUCTION REVIEW
MIDDLE ATLANTIC STATES:
Maryland: Continued
MILNER PRODUCTIONS: Cont'd.
When Xeed Is Xear (Community Chest. Balti-
more ) : XAPG Stori/ ( National Association of
Plumbing Contractors) ; Cooking With Savoir
(U.S. Fish & Wildlife) : The Lion and Albert,
self sponsored. Filmed TV Program: Johns
Hopkins TV Series (Johns Hopkins University
and Ford Foundation).
MONUMENTAL FILMS &
RECORDINGS, INC.
2203 Maryland Ave., Baltimore 18, Maryland
Phone: CHesapeake 3-2549
Date of Organization: 1950
John D. A'Herns, President & General
Manager
Max Brecher, Vice-President & Technical
Director
C. Wilbur Taylor, Supervisor Sound Dept.
William Muth, Director of Public Relations
Thomas Hook, Executive Producer
Edouard Hilbert, Animation Director
Services: Motion pictures, slidefilms and radio
transcriptions for advertising, public relations,
training and television. Facilities: 2 sound
stages, 35mm BNC Mitchell, 3 Arriflex and
Bell & Howell cameras, 1200 ft. 16mm Auri-
cons. Cine Specials, dollies, blimps, script
prompter, etc. : complete stage and location
lighting; art department, animation stand;
separate recording studio complete with inter-
lock projection and 16mm magnetic tape, Vi"
Ampex and Presto tape machines. Western
Electric eight channel mixer, music library,
etc.; complete Kinescope picture and sound
facilities including off the air monitor; com-
plete cutting rooms equipped with 16mm and
35mm Moviolas and hot splicers.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Canal Dredge (Ellicott
Machine Co.) ; Harwood Hills (Reynolds Metal
Co.) ; Civil Defense Report (Baltimore
County) ; Point of Contact (Montgomery In-
dustrial Park); Education for Survival
(Prince Georges County, Maryland); Come,
to Jamaica (Reynolds Mining Ltd.) ; Rehabili-
tation Thru Work (Dept of Correction).
Slidefilm: Pacesetters 1957 (Black & Decker
Mfg. Co.). TV Commercials: Esskay Meats
( Vansant Dugdale Adv. ) ; National Brewing
Company, Phillips Packing Company (W. B.
Doner & Co. ) ; Gunther Brewing Company
(Sullivan, Stauffer, Colwell & Bayliss ) ; Owens
Yacht Company (S. A. Levyne Company).
STARK-FILMS
537 N. Howard Street, Baltimore 1, Md.
Phone; LE. 9-3391
Date of Organization: 1920
Milton Stark, President
Rose S. Stai-k, Secretary
Casper Falkenhan, Production Mgr.
Harold Elkin, Purchasing, Personnel Mgr.
Services: Produce 16mm color, b&w silent and
sound films. Sound, silent color slidefilms.
Facilities; Small studio; complete 16mm
camera and production equipment; cover
Eastern U.S. region. Unused selection stock
footage U.S. Naval Academy. Washington,
D.C., Baltimore.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: IndokUm (University of
Maryland); We Build A Temple (,Har Sinai
Congregation ) ; Wash in g ton- International
(Laurel Race Course); Working Together
(Maryland Port Authority); Memories That
Will Lire Forever (Camp Louise, Cascade,
Md.].
New Jersey
FIORE FILMS
128 Mallory Avenue, Jersey City 4, N.J.
Phone; HEnderson 2-4474
Date of Organization; 1951
Branch: Room 1103, 332 West 52nd St.,
New York, N.Y. William Kohler, Exec-
utive in charge.
M. A. Fiore, Sr., Executive Director
Al Fiore, Production
Will Kohler, Photography & Sound
Kay Kafouros, Distribution
Services: 16 and 35mm educational and doc-
umentary, public service films, black and
white or color, for industry, television, pub-
lic relations, religious and civic organizations.
Sound slidefilms; animation; television com-
mercials. Facilities: Complete 16 and 35-
mm filming equipment, including 70' x 110'
sound stage.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Adventures of Johnny
Glove (Riegel Textile Corporation) ; Tex An-
toine's Chalk Talk (Standard Motors, Inc.);
Chasing Chills (E. I. du Pont de Nemours Co.
Inc.) ; Typewriter Techniques (Lane & Young,
Inc.) ; Vigo Ham Cookbook (Can Meat Cor-
poration).
ON FILM, INC.
33 Witherspoon Street, Princeton, N.J.
Phone: WAlnut 1-7800
Date of Organization : 1951
Branches: 10 East 49th Street, New York
City. Phone: PLaza 9-2330. Malcolm
Scott, Manager. 101 Investment Building,
Pittsburgh 22. Phone: COurt 1-0121.
John Thompson, Manager.
Robert Bell, President
Frederick Johnston, Jr., Treasurer
Tracy Ward, Executive Producer
Malcolm Scott, Director of Sales, East
John Thompson, Director of Sales, Midwest
Alfred Califano, Production Coordinator
Mary Fairley, Assistan,t Production
Coordinator
Gustave Eisenmann, Associate Producer
Joseph Cole, Writer-Director
Mel London, Writer-Director
Carlo Arcamone, Supervising Editor
Yngvar Haslestad, Director of Distribution
Services: Creation, production and distribu-
tion of motion pictures, sound slidefilms and
TV commercials for industry, government,
agriculture and television. Public relations,
sales promotion, special purpose, merchandis-
ing, medical and training films. Facilities:
16mm and 35mm cameras, 5500 sq. ft. sound
stage, animation stand and camera, magnetic
recorders, art department, staff writers, direc-
tors, editors and artists.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Conversation Crossroads
( American Telephone & Telegraph Company ) ;
In the Suburbs ( Redbook Magazine); Com-
municative (Newsweek Magazine); The Re-
laxed Wife (Chas. Pfizer & Co., Inc.) ; This Is
Micarta { Westinghouse Electric Corporation ) .
TV Commercials; For RCA Victor (Grey
Advertising Agency, Inc.); Instant Sanka
Coffee (Young & Rubicam, Inc.).
STAR INFORMATIONAL FILMS
240 West Front Street, Plainfield, N.J.
Phone: Plainfield 5-8343
Date of Organization: 1955
Arthur Krienke, Owner and Exec. Prod.
Services ; Industrial, sales and scientific films
from script to screen. Facilities; 16mm
Mitchell and Cine Special cameras; stop mo-
tion, time-lapse equipment; special camera
stands, tape and synchronous magnetic re-
corders; title, special effects stand; synchro-
nous and interlock projection; editing facili-
ties; lighting equipment; special effects shop.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Corraling Shipping Fever;
Healthy Hens, Healthy Profits; Pfizer. RFD;
Careers in Agriculture (Chas. Pfizer & Co.,
Inc.) ; Atlas 1958 Point of Sale Program
(Commercial Photo Co.) ; The Garden Ceme-
tary (Lake Nelson Memorial Park) ; Bill Botch
(Worthington Corp.).
Pennsylvania
AMERICAN FILM COMPANY
1329 Vine Street, Philadelphia,
Pennsylvania
Phone: WA 2-1800 & 1801
Date of Organization: 1940
Ben Harris, President
Irma Weyhmiller, Secretary
Services; Public relations, industrial, medical
and other subjects made through individual
requests by organizations. Selling, advertis-
ing, booking, shipping, inspection, and storage
of every kind of film plus exhibition. Facili-
ties : No data provided.
RRCENT PRODUCTIONS AND SPONSORS
Motion Pictures: Untitled films for Metro-
politan Life Insurance Company; Water and
Highway Department of Pennsylvania; As-
sociated Hospital Service, Pennsylvania;
American Red Cross; Republican Administra-
tion of Philadelphia. (Incomplete).
Colmes-Werrenrath Productions, Inc.
Penn Sheraton Hotel, Pittsburgh, Pa.
Phone: GRant 1-3696
George Held, Manager.
( See complete listing under Chicago area)
W this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review Issue of 1958.
BUSINESS SCREEN MAGAZINE
1 DeFRENES COMPANY
I 1909 Biittonwood Street, Philadelphia 30,
I Pennsylvania
I Phone: RIttenhouse 6-1686
! Date of Organization: 1916
1 Joseph DeFrenes, President, Treasurer
': Richard DeFrenes, Seeretary
i Francis Heininger, Writer-Director
[ Michael Levanios, Writer-Director
I Lee David, Writer-Director
\ Henry McKee, Artist
Darwood Taylor, Artist
' Charles Williams, Artiiit
' Peter Montefusco, Cameraman
Robert Smith, Cameraman
i Joseph Leier, Cameraman
Frank Pugliese, Cameraman
James Fabio, Cameraman
Paul Litecky, Sound Engineer
Irwin Gordon, Sound Eyigineer
Services: Complete motion picture and slide
film production from script to finished film.
Specialists in the production of motivation,
TV and training films for business, associa-
tions and government agencies. 27 full time
staff employees. Facilities: 2 completely
equipped sound stages and complete location
equipment for 16mm and .35mm color or B&W
production; art department; animation de-
partment with 3 animation stands; special
effects department; five 35mm magnetic or
optical RCA sound channels; lighting equip-
ment available for rental; music library; film
storage vault ; carpenter shop.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ice Cream, An American
Tradition (Abbott's Dairies) ; Grinding
Wheels and Their Application (Simonds Abra-
sive Company) ; Meat Progress Through Qual-
ity Achievement (Eskay Meats) ; Safety at
the Crossroads (Reading Railroad) ; Ground
Guidance Computer (Burrough's Corpora-
tion); Brainpower for Airpower (General
Electric Company) ; Cryptorchidism (E. R.
Squibb & Sons); What Christ Means to Me
(Evangelical Foundation); One Man Opera-
tion of Two Reading lOO's (Reading Textile
Machine); Naval Officer Candidate School
(U.S. Navy) ; Missile Master (Glen L. Martin
Company) ; Air Proving Ground (U.S. Air
Force). TV Commercials: For Atlantic Re-
fining Company (N. W. Ayer & Sons) ; Wil-
berfs Fresh Pine, Buten's Paints Company,
Figure Builder Girdles (Philip Klein Agen-
cy) ; Margo Wines (Bauer & Tripp).
NEIL HARVEY PRODUCTIONS
Suite 1118-20-22 Broad Locust Building
Philadelphia 2, Pennsylvania
Phone: KIngsley 6-0123
Date of Organization 1953
Neil Harvev, Owner, Executive Producer,
Sales
Lloyd N. Newman, Director of Operatioyis
George Grossman, Production Manager
Sidney G. Hantman, Story, Direction,
Editing Dept.
Adelphia Associated, Promotion & Public
Relations Council
Services: Create documentary films from
initial idea to finished product; industrial,
sales, public-relations, fund-raising films,
Sound track production. Television spots.
Narration service. Facilities: 3 fully
equipped sound stages, lighting equipment.
blimped Arriflex 35, Auricon 1200, Auricon
Pro 200, Cine-Special, Auricon 1200 Sound-
On-Film, Stancil-Hoffman 16mm magnetic
recorder, Magnecorder V4" tape synchronous
recorder, Magnesync Dubbers, Telefunken
WE 639 A, Altec Lipstick mikes; mike booms;
editing rooms; B & H hot splicers, Moviola
synchronizer, Editola editing machine; inter-
lock projection.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Daddy, I Love You, Fight
for Life (Deborah Sanatorium & Hospital,
Browns Mills, N. J.) ; Time Out for a Hobby
(Hobby Industry Association of America) ;
The Allied Tank Story (Allied Tank Truck
Company); Sunday in Philadelphia (Commit-
tee Against Sunday Sales) ; Tliis Is The Eden
(The Eden Summer Camp, Winterdale, Pa.).
TV Films: Can-Can Campaign (Deborah San-
atorium & Hospital) ; series for fall campaign
(National Cystic Fibrosis Foundation). Sound
Track Production for Binder Cooperage Com-
pany.
MODE-ART PICTURES, INC.
1022 Forbes Street, Pittsburgh 19, Pa.
Phone: EXpress 1-1846
Date of Organization : 1938
James L. Baker, President
Robert L. Stone, Executive Vice-President
H. John Kemerer, Vice-President
Florence E. Baker, Secretar-y & Treasurer
Louis Sisk, Editorial
August A. Borgen, Recordist
Services: 16mm and 35 mm educational, pub-
lic relations, sales promotion and TV produc-
tion. Facilities: 16mm and 35mm optical and
Va,", 35mm magnetic recording and projection,
complete editorial, camera, lighting and mo-
bile equipment including 1800 Amp. genera-
tors.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Automation Comes to Coal
(Joy Manufacturing Company) ; The Constant
Quest (Gulf Oil Corporation); Futures in
Steel (Bethlehem Steel Company) ; Piggy Goes
to Market (Aluminum Cooking Utensil Com-
pany) . Slidefilm : Portrait of a Perfect
Marriage (Aluminum Cooking Utensil Com-
pany).
NORTH AMERICAN FILM CORPORATION
106 E. 10th Street, Erie, Pa.
Phone: 2-6493
Date of Organization : 1953
Don Lick, President & Producer
Charles R. Bick, Vice-President & Producer
Don Okel. Production Chief
Jack Bullock, Cameraman
John Hartman, Cameraman
Roland Hall, Laboratory Manager
Janet Turban, Office Manager
Services: Complete 35mm and 16mm produc-
tion service from planning to finished project.
16mm and 35mm and slidefilms, black and
white or color. 16mm negative — positive and
reversal processing. 16mm Kinescope. Facil-
ities: Two 16mm Auricons. 35mm Bell and
Howell studio camera, two animation stands
(35mm and 16mm), complete recording facil-
ities for lip sync and post recording, editing,
A & B printing with fades & dissolves, two
MIDDLE ATLANTIC STATES:
Pennsylvania: Continued
Bridgamatic processing machines, script
writers and artists.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Smooth Landings (Cleve-
land Pneumatic Tool Company) ; Sales Talks
(General Electric Company) ; Electronic Rail-
roading (General Railway Signal Company) ;
Hopi Indian Ceremonials (M. W. Billingsley
Organization); Stop the Drip in Seconds
(Snap-Faucet Inc.); Turret Indexing, Ma-
chines (Swanson-Erie Inc.) ; Pennsylvania's
Perfect Playground, new edition (Conneaut
Lake Park). Slidefilm: The Packaged Air
Conditioner (General Electric Company) . TV
Commercials: For General Electric Com-
pany, Larson Laboratories, Koehler Beer, Ster-
ling Milk, Mutual Building and Loan Asso-
ciation, United Oil, Dad's Dog Food, Welch
Grape Juice and others.
On Film, inc.
101 Investment Building, Pittsburgh 22, Pa.
Phone: COurt 1-0121
John Thompson, Manager
(See complete listing under New Jersey area)
PACKAGED PROGRAMS, INC.
634 Penn Ave., Pittsburgh 22, Pennsylvania
Phone: GRant 1-4756
Date of Organization: 1945
M. E. Fierst, General Manager
F. S. Di Fiore, Technical Director
J. H. Ware, Associate Producer
Services: Motion picture production in 35mm
& 16mm B&W and color for theatre, indus-
try and television ; also processing, printing
and recording services. Facilities: 35mm
& 16mm photography; sound recording;
16mm B&W processing, printing, cutting and
projection.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ohio River Pilgrimage
(Gulf Oil Corp.) ; Estimatics in Action (Vale
Technical Institute) ; The Boy Inside (Penn-
sylvania Junior Republic); Building For To-
morrows (Jesuit Seminary) ; My Heart Goes
Out (Catholic Diocese of Pittsburgh).
45-
Frederick K. Rockett Company
1022 Forbes Street, Pittsburgh 19, Pa.
Phone: EXpress 1-1846
(See complete listing under Los Angeles area)
WARREN R. SMITH, INC.
210 Semple Street, Pittsburgh 13, Pennsyl-
vania
Phone: MUseum 3-6300
Date of Organization : 1952
Warren R. Smith, President
J. K. Ross, Vice-President
(LISTING CONTINUES ON FOLLOWING PAGE)
!TH ANNUAL PRODUCTION REVIEW
MIDDLE ATLANTIC STATES:
Pennsylvania: Continued
WARREN R. SMITH: Cont'd.
J. K. Walker. Trea.sKrcr
Patricia Taylor, Sales
John Freeman, Production Manager
Dale Thompson, Animation Director
John Zwergel. Laboratory Manager
Jay B. Gould, Editorial Director
Services: 35 and 16mm photography and
animation, 16mm laboratory, all visual aids
services. Facilities: Sound stages, 35 and
16mm cameras, editorial and projection fa-
cilities, Oxberry animation stand, music li-
braries, 16mm laboratory, radio recording,
slide and filmstrip art and production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Metals, Mills and Men
(Pittsburgh Steel); The Secret's in the Cen-
ter (Westinghousei ; Packages of the Future
I Alcoa); Hold That Roof! (Ohio Brass Com-
pany) ; Vacuum Melting ( Universal Cyclops
Steel) .
Transfilm Incorporated
The Carlton House (Room 214), Pittsburgh
19, Pa.
Phone: GRant 1-6627
Ralph Maitland, Man<iger
(See complete listing in New York City area)
Wilding Picture Productions, Inc.
3 Gateway Center, Pittsburgh, Pa.
Phone: GRant 1-6240
Quin Short, District Manager
(See complete listing under Chicago area)
STUDIO SIXTEEN
27 Hawthorne Road, Wyomissing Hills,
Reading, Pa.
(Mailing addre.ss: Box 1161, Reading Pa.)
Phone: ORchard 8-7950
Date of Organization: 1953
Woodbury Conkling, Partner and Creative
Supervisor
Roger A. Clark, Jr., Partner and Technical
Supervisor
Gene Dobson, Production Assistant
Services: Production of 16mm fund-raising,
industrial, education, public relations motion
pictures from script to screen. Also produc-
;ion of 35mm color sound filmstrips. Facili-
riES: 16mm cameras, synchronous recording,
ighting and editing equipment for studio or
ocation work. Sound stage 50' x 100' avail-
ible. Complete 35mm equipment for film-
;trips.
lECENT PRODUCTIONS AND SPONSORS
WOTION Pictures: Crashes for Safety's Sake
Parish Pressed Steel Div., Dana Corp.) ;
^he Storij of "V" (United Fund of Berks
vounty) ; Time Out for Jimmy (localized ver-
ions for United Foundation of Detroit,
Jnited Fund of Boston and Philadelphia^
:^amde County Community Chest j. Slide-
films: Shifting Tides of Xewspaper Adver-
tising (Pittsburgh Post Gazette) ; Department
Store Presentation (Philadelphia Inquirer
through Al Paul Lefton, Inc.)
Virginia
TANTAMOUNT PICTURES, INC.
108 N. Jefferson St., Richmond, Virginia
Phone: Milton 8-5841
Date of Incorporation: 1954
Donald T. Martin, President, Treasurer
Daniel Grice, Vice President
Alfred S. Traynham, Secretary
C. L. Gillespie, Assistant Producer
B. L. Jennings, Production Co-ordinator V
Services: Complete production service 16mm
and 35mm; business and industrial films, tele-
vision commercials and films for television.
Facilities : Completely equipped sound stage
size 2,000 square feet; photographic, sound,'
art, animation, script and production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Lexington and Natural
Bridge (Natural Bridge Corp. & Lexington
Chamber of Commerce) ; The Heltzel Story
(Hetzel Steel Form & Iron Co.) -,2-5 Dialing
(C & P Telephone Co. of Virginia); High-
lights of 1956-1957 (Southern States Co-Op-
erative); Adventures in Engineering (Philip-
Morris Company).
SOUTHEASTERN
STATES
Florida
Acorn Films of New England Inc.
215 N.E. 117th St.. Miami Florida
Phone: PLaza 4-4330
George Contouris, in charge of Production
(See complete listing under Boston area)
45-
Bay State Film Productions, Inc.
707 Nicolet Avenue, Winter Park, Florida
Phone: Midway 7-3817
Eugene Bunting, Vice-President, in charge.
(See complete listing in Boston area)
FEATURE STORY PRODUCTIONS
Post Office Building, Clermont, Florida
Phone: EXeter 4-5511
Date of Organization: 1955
Rosemary Young, Owner, Producer
Calmer Koester, Chief Cameraman
Joe Sanchez, Scenario
Lucille Young, Distribution Manager
Services: Production of color, b&w 16mm
sound films, also all types of still photography
and film strips. Sales promotion, training,
educational, documentaries; travel and public
relations films. Facilities: Complete equip-
ment for above including a completely
equipped darkroom.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : Florida Products Festival
(Haines City, Florida, Chamber of Com-
merce); They Moo for More (Suni-Citrus
Cattle Feed Co.) ; Port Richey Cruise-A-Cade
(Port Paradise Hotel, Crystal River, Florida) ;
Salute To All States ( Clermont, Florida, Cham-
ber of Commerce).
RAINBOW PICTURES, INC.
5711 S. Dixie Highway, S. Miami 43, Florida
Phone: MOhawk 5-3524
Date of Organization : 1948
Walter Resce, President
Ruth B. Resce, Sec.-Treas., Scripts
Frank Brodock, General Sales Manager
Willard Jones, Production Chief
Oscar Barber, Editing and Direction
Charles S. Rock, Account Supervisor
Services: 35mm, 16mm production of indus-
trial, educational and television films. Writing,
editing and supervision. Complete 35mm and
16mm color, b&w animation. Facilities-
35mm BNC Mitchell, 35mm NC Mitchell.
16mm Mitchell. 35mm Arriflex, 35mm RCA
magnetic sound; 16mm magnetic sound. Two
air-conditioned studios; complete 16 and
35mm editing services with double picture and
double track head Moviolas, both 16mm &
35mm animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: 1957 Florida Derby (Gulf-
stream Race Track); Who's Handicapped
(U. S. Air Force) ; Royal Castle; National Air-
lines (Southern Advertising Agency) ; Life's
Secrets (Dr. John Lee Baughman).
Producers Film Studios
(Jack Lieb Productions)
10281 E. Bay Harbor Drive, Miami Beach
54, Florida.
Phone: UNion 6-3009
(See complete listing under Chicago area)
SOUNDAC PRODUCTIONS, INC.
2133 N.W. 11th Avenue, Miami 37, Florida
Phone: FR 4-2655
Date of Organization: 1951
Robert D. Buchanan, President, Gen. Mgr.
Jack Schleh, Jr., Production Manager
Robert G. Biddlecom, Technical Director
Francis J. Noack, Art Director
Services: 16mm motion pictures for business,
industry, television. Complete sound record-
ing. Syndicated programs and features for
television. Complete animation service. Fa-
cilities: 16mm motion picture and sound re-
cording equipment; sound stage; editing facil-
ities; complete animation facilities; two ani-
mation cameras.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Dozen and One, North-
ern; A Dozen and One, Southern (F. S. Roys-
ter Guano Co.) ; The Earth From Outer Space;
Scratch and the Sputnick; The Prehistoric
Present; and others (Richard H. Ullman,
Inc.). TV Commercials: for Good & Plenty
Candy (Bauer & Tripp, Inc.); General Elec-
tric (Brown Agencies, Puerto Rico) ; L & M
Cigarettes (West Indies Advertising); Pan
American Airlines (J. Walter Thompson) ;
I
128
BUSINESS SCREEN MAGAZINE
Ideal Bread (Wm. F. Finn & Assoc.) ; Stop &
Shop Super Markets (Arnold & Company);
National Brotherhood Week (RKO Telepic-
tures, Inc.).
Van Praag Productions, Inc.
3143 Ponce de Leon Blvd., Coi-al Cables, Fla.
Phone: Highland 4-3191; TWX MM-494
Harry Walsh, Vice-President
(See complete listing in New York City area)
WORLD ACQUAINTANCE FILMS
6118 S.W. 61st Street, South Miami, Florida
Phone: MO 7-8207
Date of Organization: 1953
Arlene vonZimmerman, Oumer, President,
Executive Producer
Robert vonZimmerman, Vice-President,
Charge of Production
Jean M. McKinney, Production Assistant
Services: Travelogue specialists for steam-
ship, airlines, foreign governments and muni-
cipalities. Intimate working knowledge of 23
countries and possessions. Cultural films of
classic and artistic value. Facilities: 16mm
color and sound. New York affiliate with ex-
tensive editing, music library and recording
facilities. Art staff prepares color story-
boards for approval before shooting. Guaran-
teed distribution to 300 TV stations.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Adventure in the Sun
(West Palm Beach Chamber Commerce) ;
Highway to Cuba (West India Fruit & Steam-
ship Company) ; Ail-American Family (H. C.
Slaughter Company); Cuban Holiday (Cuban
Tourist Commission) ; Land of Eternal Spring
(Guatemalan Tourist Bureau).
WURTELE FILM PRODUCTIONS
2302 Diversified Way, Orlando, Florida
P. 0. Box 504, mailing addi-ess
Phone: GArden 2-9755
Date of Organization : 1938
Harold S. Wurtele, Oumer, Executive Prod.
Elizabeth G. Wurtele, Production Assistant
M. A. McDaniels, Jr., Production Assistant
Wynk Boulware, Art Department
Services: Producers of 16mm sound motion
I pictures — black and white and color — Com-
' mercial, educational, industrial, institutional,
I promotional and television. Facilities : Sound
i .stage, screening room, editing room, camera
I truck. Equipment: Auricon-Pro sound cam-
j era; Maurer professional camera; Cine Kodak
I special cameras ; Filmo-70 cameras ; Maurer
] 16mm recording system: magnetic film and
I tape recorders; location lighting equipment,
etc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Annual Outboard Regatta
I (Sanford Boat and Ski Club) ; Bowling Alleys
\ (United Brotherhood of Carpenters and Join-
I ers of America); Football Highlights 1957
I (University of Tampa) ; Homes for the Dis-
[ criminating (Flint Engineering, Inc.); An
Invitation to Winter Park (Chamber of Com-
I merce ) .
Georgia
4€-
Jamieson Film Company
936 West Peachtree Street, N.W.
Atlanta 9, Georgia.
Phone: TRinity 4-6625
Chester D. Gleason, Manager
(See complete listing under Dallas, Texas)
Teiepix Corporation
Whitson, Murry & Associates,
35th & Abercorn, Savannah, Georgia
Owen J. Murry and Vin Whitson, Represen-
tatives
(See complete listing in Los Angeles area)
INTERNATIONAL SOUND FILMS, INC.
26 E. Andrews Dr., N.E., Atlanta, Georgia
Phone: CEdar 7-0844
Date of Incorporation : August, 1952
George M. Kirkland, President, Treasurer,
Exec. Producer
Evelyn E. Kirkland, Vice-President
Hubert A. Janicek, Secretary
Don Nixon, Research & Script Dept.
W. Brockford Gordon, Vice-President, Pro-
duction
Ernest L. Kirkland, Sound Engineer
Sally Haimsohn, Office Manager
Jayne Lumpkin, Manager Birmingham
Office
George Enloe, Composer & Musical Director
Services : Production of 16mm color, b&w mo-
tion pictures; industrial, geographic, sales
training, educational, documentary and TV
films. Creative script department with re-
search facilities, studio or location work. Re-
cording and dubbing service for 16mm and
35mm. Facilities: Film production facili-
ties and equipment, field and studio camera
ci'ews, sound track personnel, sound studio
and fully equipped air conditioned sound stage,
music libraries, editing rooms, screening and
conference room, carpenter shop, location
trucks and portable lighting equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Land of flie Cherokee
( Georgia Dept. of Commerce ) ; Valley of
Promise (Coosa- Alabama River Improvement
Assoc. Inc.) ; Alabama, Land of Industrial Op-
portunity, Recreation Unlimited (Alabama In-
dustrial Development Board) ; Birmingham —
Youngest of the World's Great Cities (City of
Birmingham) ; The Fabrication and Distribu-
tion of Steel (O'Neal Steel, Inc.) ; East
Point's 70th Birthday (East Point, Georgia
Chamber of Commerce) ; Profit of a City,
Gateway to the Smokies (Knoxville, Tennes-
see Chamber of Commerce) ; City of Oppor-
tunity (San Antonio, Texas, Chamber of Com-
merce) ; Poultry Production in the South,
Dairying in Dixie (Security Mills, Inc.) ; The
Magnolia State (Mississippi Agricultural &
Industrial Board) ; The Dynamic Triangle —
North Kansas City, Mo. (North Kansas City,
Mo., Chamber of Commerce). TV Commer-
cials: For Republic Steel Corporation, Gads-
den, Alabama.
SOUTHEASTERN STATES
FRANK WILLARD PRODUCTIONS
3223-B Cain's Hill Place, N.W., Atlanta.
Georgia
Phone: CEdar 7-2970
Date of Organization : 1952
Frank Willard, Owner
Charlie R. Cannon, Production Manager
Lamar Tutwiler, Editor
Sam Cravitz, Sound Engineer
Facilities: 16mm edge track magnetic re-
cording, 1/4" Ampex tape recording, eleven
channel sound, center or edge track dubbing;
sound stage and lighting equipment; editing
rooms; projector interlock for post dubbing;
underwater 16mm camera; location equipment
wild or sync sound.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ever Since Oglethorpe
(Georgia State Dept. of Commerce) ; This Is
Delta (Delta Air Lines) ; It All Adds Up
(Southern Bell Telephone Co.) ; The Big Pay-
off (Colonial Stores) ; The Face of the South
(Board of Christian Education, Presbyterian
Church in USA).
Kentucky
KENT LANE FILMS, INC.
1253 So. Third St., Louisville 3, Kentucky
Phone: Melrose 6-3911
Date of Organization : 1947
Kent Lane, President & Producer
Dorothy Ellenberg, Production Manager
Tom Mulvey, Assistant Producer
Hugh K. Miller, Director, Still Photography
Eric Wehder, Jr., Art Director
Services: Merchandising, sales promotion,
public relations and training films. Television
commercials, slidefilms, still illustrations, edi-
torial service and story boards. Facilities:
Sound stage, recording studio, art and anima-
tion department, editing rooms, interlock mag-
netic film recording and playback, 35mm and
16mm cameras, dolly, all necessary equipment
for studio or location film production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Do You Know; Clean Up
(City of Louisville) ; Duchess Paints the Toivn
(Devoe & Reynolds) ; Dust Control (American
Air Filter); Training film (Kex National
Service) .
Louisiana
COMMERCE PICTURES
525 Poudras Street, New Orleans, La.
Phone: MA 5026
Date of Incorporation: 1941
Robert Wiegand, President
Services: Motion picture production for
theatre, industry, education and television.
Facilities: 35mm and 16mm studios; lab-
oratories; film vaults; art and title depart-
ment; camera crew and lights for production
on location; theatre distribution.
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
129
I
SOUTHEASTERN STATES:
Louisiana: Continued
COMMERCE PICTURES: Cont'd.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Automatic Voting Ma-
chine, Schoup Voting Machine ( State of Louisi-
ana) ; The Symbol of Service, The Symbol of
Quality (Rountree Olds — Cadillac Promotions
Inc.) ; Boyce Boats ( Boyce Marine Supplies) ;
Autocrat Chef ( Autocrat Foods — Arthur Ad-
vertising) ; Chinito Rice (Aubrey Williams
Advertising Inc.); World Sew-Vac Stores
(A. M. Simcock Agency).
PAN-AMERICAN FILMS
735 Poydras Street, New Orleans
Phone: J A 5-4895
Date of Organization: 1950
Frank Richard, Partner, Management
John M. LeBlanc, Partner, Production Man-
ager
Walter Rivet, Chief Photographer
Joseph LeBaron, Chief Editor
William Delgado, Manager. Film Processing
Services: Production of motion pictures,
documentary, industrial, educational. Editor-
ial services, recording and dubbing facilities.
Cutting & projection rooms. Complete 16mm
laboratory services negative-positive or re-
versal. Facilities: for the above listed serv-
ices; not itemized.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Closed Door Opens. An
Investment in Futu7-es (Department of Wel-
fare, State of Louisiana) ; One in Five
(United Fund, New Orleans) ; Operation Co-
operation (American & Foreign Power Co.
Inc.) ; 23rd Annual Sports Calendar (New
Orleans Mid-Winter Sports Association).
Tennessee
CONTINENTAL FILM
PRODUCTIONS CORP.
539 Vine Street, Chattanooga, Tennessee
Phone: AMherst 7-4302
Date of Incorporation : 1953
James E. Webster, Pres. & Exec. Producer
Gene A. Carr, Vice-Pres. & Exec. Director
H. L. Thatcher, Treasurer
Thomas Crutchfield, Secretary
Harold M. Walker, Dir. Art & Animation
Services: 16 and 35mm color and black and
white, live and animated motion pictures;
sound slidefilms : and industrial sales, sales
and personnel training, documentary, public
relations, medical, educational, and TV films.
Producers also of FilmoRama productions
(16mm version of Cinemascope), color stills
for display, and Stereo presentations. Facili-
ties: Production facilities, including 16 and
35mm cameras, sound stage and recording
rooms, mobile location unit, synchronous re-
corders, single system cameras, FilmoRama
lenses, over 125,000 watts of lighting equip-
ment, and complete art and animation depart-
ment with Oxberry animation stand. Perma-
nent creative staff — writers, directors,
cameramen, editors, artists, sound engineers,
and musical director.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Progress Report 1957
( Bowaters Southern Paper Corp. ) ; Change of
Pace (Fontana Village, N. C.j ; Slidefilms:
Superspun Story (Combustion Engineering,
Inc.); Operation Giant Step (Mead Johnson
Company — Pablum Products) ; There IS a Dif-
ference ( General Electric Company ) ; TV
Commercials: For Hesmer Foods, American
National Bank & Trust Company, Lay Meat
Products, Spra-Kill, Fleetwood Coffee, White
Lily Flour.
^
FOTOVOX, INC.
1447 Union Avenue, Memphis 4, Tenn.
Phone: BRoadway 5-3192
Date of Organization: 1951
Date of Incorporation : 1955
Elston Leonard, Jr., President
Peter Harkins, Vice-President
F. M. Leonard, Secretary, Treasurer
Services: Research, scripting and production
of motion pictures, slidefilms and special pre-
sentations for business and industry; adver-
tising, public relations, education, religion,
training and entertainment. Television com-
mercials and series productions. Studio or
location. Animation, live-action, documentary.
Sub-contracting for other producers. Foi'eign
production crew. FACILITIES : Drive-in sound
stage 50 x 75, second stage 18 x 30; theater
with projection room equipped for intei'lock
screening; standing sets and scene dock; prop
room; construction shop; talent file; art and
animation department; 4 editing rooms. Mo-
viola equipped; 5 magnetic channels and
mixer, Stancil-Hoffman recorder and dum-
mies; portable sync recorder; limiter ampli-
fier, equalizers; sound effects library and 4
music libraries; Mitchell, Auricon and Cine
Special camera equipment; multicam remote
control; hydraulic Crab dolly; Telefunken and
EV microphones; Mole-Richardson mike boom
and perambulator; M-R and McAlister light-|
ing equipment; grip equipment and sun re-
flectors; small background projection screen;
still equipment, 35mm, 2^4 x 214. 4x5 and
8 X 10.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Little Rock Case
(Southwestern Bell Telephone Company);
Little Man in the Black Suit, One Vote Worth
Millions, This Land Is Ours, A Trojan Horse
(Campaign for the 48 States). TV Commer-
cials : for Freeman-Kat's engine heater. Five
Star Manufacturing Company, Birmingham
Paper Company (Keegan Advertising Agen-
cy) ; Shainberg's Black & White Stores, Union
Planters National Bank (Lake, Spiro, Sher-
man, Inc.); Blue Cross, Blue Shield (Frank
Wills Company) ; TV Super Log.
SAM ORLEANS PRODUCTIONS
211 W. Cumberland Ave., Knoxville 15,
Tenn.
Phones: 3-8098 and 7-6742
Branch: 550 Fifth Avenue, N.Y.C., N.Y.
Phone: ENright 9-2002. Editorial De-
partment: Pathe Bldg., 105 E. 106th St.,
N.Y.C., N.Y.
Date of Incorporation : 1946
Sam P. Orleans, Executive Producer
Lawrence Mollot, Associate Producer
Services: Public relations, training, surgical
and medical films; television films; slidefilms,
documentary films. Producer of TV series:
Rural America Review. FACILITIES: Studios,
production equipment; cutting rooms (New
York and Knoxville) ; portable synchronous
tape recorder. Projection and recording room.
Transportation equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: This Is T.V.A. (Tennessee
Valley Authority); Deep Sea Survival (U.S.
Air Force) ; Radiac Equipment, Nos. 1 and 2
(U.S. Navy); To Keep Them Well (National
Health Council) ; Common Heritage (Tennes-
see State Librarv & Ai-chives).
EAST CENTRAL STATES
Indiana
Alien, Gordon, Schroeppel & Redlich, Inc.
1835 South Calhoun, Fort Wayne, Indiana
Robert G. Cecka, Vice President
(See complete listing in Chicago area)
FRINK FILM STUDIO
1414 Thornton Street, Elkhart, Indiana
Phone: 3-0503
Date of Organization: 1950
Maurice Frink, Jr., Owner
Services: Sound motion pictures and film-
strips, color and b&w; TV commercials. Fa-
cilities: Sound stage, animation, 16mm cam-
eras; double-system magnetic sound recording;
magnetic film and tape; dubbing, mixing, ed-
iting; script writing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Striking Facts About
Lightening (Independent Protection Co.);
Yours Is the Hand That Helps (United Fund,
Elkhart County) ; Color Clues for Better Liv-
ing, 1957 revision (O'Brien Paint Co.) ; The
Inside Story, 1957 revision (Stewart Coach
Co.). Slidefilms: Speedclene (Bendix Prod-
ucts Div., Bendix Aviation) ; 1957 Instrument
Line ( C. G. Conn) ; Bendix Power Brake avd
Carburetor (Bendix); and for Penn Controls.
TV Commercials: Shurfine Foods, Zephyr
Gasoline ( Norman Navan Advertising Agen-
cy). Television Slides: series for MacDon-
ald Cook Advertising Agency.
GALBREATH PICTURES, INC.
2905 Fairfield Avenue, Fort Wayne, Indiana
Phone: Harrison 4147
Date of Organization : 1942
Branch: 141 West Jackson Blvd., Chicago 4.
Phone : HArrison 7-7447. Clyde L. Krebs,
Jr., Manager
Richard E. Galbreath, President
Clyde L. Krebs, Jr., Vice-President
E. W. Gaughan, Executive Vice-President
John D. Shoaff, Secretary-Treasurer
Guy Fitzsimmons, Production Manager
Claude Cole, Photographic Director
Allen C. Moore, Mgr., Recording Dept.
Wallace Swander, Set, Carpenter Dept.
[LISTING CONTINUES ON FOLLOWING PAGE)
BUSINESS SCREEN MAGAZINE
"When brightness range is extreme
and good color quality is a must, there's only one film that really
knowledgeable cinematographers turn to. It's 16mm Anscochrome
Professional Camera Film Type 242. This new and exciting emulsion
was specifically designed to produce low contrast color positives
with the ultimate in print-through characteristics.
Actually, tests have proven that pictures shot on Type 242
(indoors or out) and printed on Ansco Type 238 Color Duplicating
film have superior color rendition in reds and fiesh tones, exhibit-
ing overall quality that is the finest ever attained on a multilas er
color emulsion.
Test it. You will see the difference where it counts ... in the
screen image! Ansco, Binghamton, New York. A Division of
General Aniline and Film Corp.
TECHNICAL
DATA
Anscochrome Professional Camera |
Film Type
242
EXPOSURE INDEX 10 3200K tun
gsten illu-
mination. 8
daylight w
th 83 filte
r.
FILTER RECOMMENDATIONS
Light source
Filter for light Filter
(or camera
3200K
none
none
Photoflood Ion
nps none
81A
■•CP" lamps
(3350K)
none
8IA
Carbon Arcs
Brigho
I) Y-1
83
M.R. TYPE 40
40AmpereDuArc Florent
ne
83
Gloss
Daylight
None
83
AVAILABILITY I6mm x
100, 200
400 and
1200 foot 1
engths
Ans^
Type 21A
3TH ANNUAL PRODUCTION REVIEW
EAST CENTRAL: INDIANA
GALBREATH PICTURES: Cont'd.
Services: Public relations, sales, industrial
and training motion pictures; sound slide-
films; still illustrations; custom and pack-
age television programs and commercials, ani-
mations. Facilities: Mitchell cameras (.35
and 16mm) and 200,000 watt lighting equip-
ment, synchronous sound and RCA re-record-
ing equipment; sound stages; laboratory;
printing; editing and projection rooms; music
library; carpenter shop; permanent creative
staff; animation camera and stand: locatioi^
equipment caravan, including 50,000 watt
Diesel generator.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Homen for a Growhuj
America (National Homes Corporation);
Marvelous Milk ( National Dairy Council ) ;
Everybody Knows ( Borg-Warner ) ; Return to
Elegance (Dunbar Furniture Corporation);
Apples for the Teacher, revision (Phillips
Petroleum Corporation ) .
Metropolitan Detroit Area
FLOREZ INCORPORATED
815 Bates Street, Detroit 26, Michigan
Phone : WOodward 2-4920
Sound Studio: 25305 John R Road, Madison
Heights
Date of Organization: 1931
Genaro A. Florez, President, Cliainnan. of
the Board
Paul A. Kelcourse, Treasurer, General Mgr.
Hans A. Erne, Vice-Pres., Secretary
J. Raymond Cooper, Vice-Prcs., Prod. Mgr.
.John H. Kleene, Vice-Pres., Creative Dir.
Robert W. Keller, Editorial Manager
Thomas E. Smith, Business Manager
Clark E. Pardee, .Jr., Coordinator, Client
Services
Harry R. Roehrig, Manager, Visual Presen-
tation Div.
Herbert E. Ihrig, Staff Consultant,
Manpower Development
Ernest D. Nathan, Staff Consultant,
Program Planning
Clark E. Broderick, Ray M. Belding, .John
N. Kirkwood, B. H. Priehs, .Account E.vec-
utives
Services: Complete sales training organiza-
tion, staffed to analyze training, manpower
development problems; consultation, planning
service, creating, producing programs to fit
needs. Plan, write, visualize and produce
meetings, conferences; specialized staff guid-
ance for conference leadership, presentation
techniques. Create and produce presentations
from desktop visuals to national conventions
using live talent, closed-circuit TV, motion
pictures, .sound slidefilms, Cellomatic projec-
tion, manuals, printed materials. Plan and
produce Video-graph (flannelboard ) presenta-
tions, Vu-Graph (overhead projection) ; Cello-
matic front, rear-projection programs. Fran-
chised suppliers of Cellomatic equipment,
trained projectionists (Michigan & Ohio).
Stock and supply Videograph equipment, ac-
cessories. Facilities: Six-story main building,
equipped and staffed for: research, planning,
writing, editing, all media; layout, art, illus-
tration, technical rendering; motion picture
photography, 16mm or 35mm, sound or silent
black-and-white or color; still photography,
glamour shots, selling scenes, technical illus-
trations, exploded views; photographic labora-
tories, developing, printing, enlarging, copy-
ing, color duping and processing. Preparation
and production of transparencies and special
effects for Cellomatic and overhead projection;
Ozalid reproduction, slidefilm animation; ar-
rangements for typesetting, letterpress print-
ing, offset lithography, silk screening, gra-
vure; film titles. Madison Heights sound
studio, 4000 sq. ft. completely equipped. Mit-
chell camera equipment. Reeves magnetic
sync sound.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Meet the E.rperts (AC
Spark Plug Division, General Motors Corpora-
tion ) ; The Power of Participation (Sinclair
Refining Company) ; Your Caddie, Sir (West-
ern Gold Association). Slidefilms: The Best
of Both (American Motors Corporation ) ; The
Priceless Ingredient (Cadillac Motor Car Divi-
sion, General Motors) ; A Call Is What You
Make It (Detroit Controls Corporation); The
Best Seat in the Hou.se (C. F. Church Division,
American-Standard) ; Fundamentals of Lubri-
cation (Sinclair Refining Company).
FILM ASSOCIATES OF MICHIGAN, INC.
4815 Cabot Avenue, Detroit 10, Michigan
Phone: LUzon 2-6200
Date of Organization : 1947
W. B. Chase, President & Treasurer
Paul H. Croll, Secretary
Robert L. Crawford, Production Manager
Grover F. Seyfried, Production Manager
Services: Producers of motion pictures and
slidefilms for public relations, sales promotion,
industrial training and special purposes. Also
available: production planning, supervision or
film counseling. Facilities: Acoustically-
treated studio; cutting rooms, Maurer and
Auricon cameras ; Reevesound recorders and
dubbers; complete vehicle-mounted location
facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Styrofoam Low Temper-
ature Movie, Penta (Dow Chemical Com-
pany); Reducing Windshield Worries (Shat-
terproof Glass Corp. ) ; Roll In Universal Light-
ing (Bulldog Electric); In Tune With the
Times (American Motors Corporation).
HENNING & CHEADLE, INC.
lOGO West Fort Street, Detroit 26, Michigan
Phone: WOodward 1-7688
Date of Incorporation: 1945
Branch: Chicago, 1140 S. Michigan Ave.,
Wabash 2-0570, F. E. Harrold. Produc-
tion, editorial and distribution services.
L. A. Henning, President
George R. Cheadle, Vice-President
Louis Manos, Production Manager
Services: VisualCast presentations; sounq
slidefilms; motion pictures, literature; cor
plete programs. Facilities: Equipment an^
staff for black and white, Ektachrome anfl
color separation, including studio, cameral
lighting, etc.
RECENT PRODUCTIONS AND SPONSOR!
Slidefilms: Meet the Champ (General ElecJ
trie Co.); Packaging With A Purpose (Geni
eral Foods Co.); Competition Rears Its Ugl%
Head ( Ford Motor Company ) ; Replacing Ed-
sel Windshield (Pittsburgh Plate Glass Co.);
The "Eyes" Have It (Diamond Crystal Sail
Co.).
HAIG & PATTERSON, INC.
15 E. Bethune Avenue, Detroit 2, Michigan
Phone: TRinity 3-0283
Date of Organization : 1937
Branch: Dayton 2, Ohio, 131 N. Ludlow St.,
BAldwin 3-9321,
J. T. Patterson, Chairman of the Board
Earl E. Seielstad, President
C. W. Hinz, Vice-President, Secretary
J. M. Saunders, Vice-President, Editorial
Services: Industrial sound slidefilms, motion
pictures, meeting guides, instruction manuals
and lecture charts. Facilities : Complete film
studio, permanently staffed with writers, art-
ists, photographers and technicians.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Generation 5, An Engi-
neering Report on Coal Cutting Tools (Metal- *
lurgical Products Division, General Electric
Company) ; David's Journey Back (The Fund
for Crippling Diseases) ; Made for the Earth
(Price Brothers Company) ; Training for To-
morrow (R. K. LeBlond Machine Tool Com-
pany) ; The Miracle of Electronics (National
Cash Register Company). Slidefilms: The
Fifth Echelon of Accuracy (The Shefliekl Cor-
poration) ; For the Ma.vimum in Frying,
Straighten Up and Fry Right (Procter &
Gamble Company) ; Capside Training Course
( L. M. Berry & Company) ; Round Table \
Series,. The Final Touch (Cadillac Motor Car !
Division).
HAFORD KERBAWY & COMPANY
554 Buhl Building, Detroit 26, Michigan
Phone: WOodward 3-0201
Date of Organization: 1956
Haford Kerbawy, Producer
Lester T. Davis, Jr., Business Manager
Victor F. Radcliffe, Account Executive
Services : Producers of motion pictures, stage
shows and closed-circuit telecasts for industry.
Facilities: None owned. Associated studios
in New York, Cleveland, Detroit and Los An-
geles.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Why I Married Mabel,
Package for Peggy, G-2 (American Stand-
ard); Practical Dreamer (U.S. Steel Corp.);
Dodge Dealer Fifth Forum ( Dodge Division) ;
Golden Moments, film and management con-
ference (AC Spark Plug). Closed-Circuit
Telecast: Edsel Meeting to 24 Cities ( Edsel
Division, Ford Motor Company).
BUSINESS SCREEN MAGAZINE
THE JAM HANDY ORGANIZATION, INC.
2821 East Grand Blvd., Detroit 11, Michigan
Phone: TRinity 5-2450
Date of Organization: 1917
Jamison Handy, President
Oliver Horn, Executive Vice-President
Everett F. Schafer, V. P., Service Devel.
George B. Finch, Vice-Pres., Sales Devel.
John A. Campbell, V. P., Govt. Contracts
William G. Luther, Vice-President, Contact
Avery W. Kinney, Secretary
Allan E. Gedelman, Treasurer
BRANCH OFFICES
New York : 1775 Broadway, New York 19,
N.Y. Phone: JUdson 2-4060. W. J.
Riley, in charge.
Chicago: 230 N. Michigan Avenue, Chicago
1, Illinois. Phone : STate 2-6757. Harold
Dash, in charge.
Hollywood: 1402 N. Ridgewood Place, Holly-
wood 28, California. Phone: Hollywood
3-2321. Thomas G. Johnstone, in charge.
Services: Motion picture production: commer-
cial, industrial and sales promotion ; personnel,
customer relations and public relations ; minute
movies ; three-minute screen advertisements ;
sponsored shorts ; safety, educational, health
films: television commercials, theatrical and
non-theatrical distribution service. Filmstrip
and slide film production: commercial, indus-
trial, sales training and shop training, cus-
tomer relations and public relations ; merchan-
dising; training; cartoon. Glass slides, trans-
parencies, slide racks, opaque materials.
Meetings assistance: staging and projection
service, convention programs, live shows. Fa-
cilities: Complete studio. Sound stage, re-
cording, set construction, direction, casting,
scene design, mock ups, miniature, stage man-
agement, field reconnaissance, animation stu-
dios, music direction and orchestra, rear pi'o-
jection, prop department, speech and acting
coaching, slidefilm studio, film processing lab-
oratories, art department, location equipment,
creative staff. Projection equipment sales and
service. Special devices: suitcase projectors.
Shopper Stoppers, continuous loop projection,
projectors, synthetic training devices.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Challenge (United
States Marine Corps) ; That's What They Say
(Chevrolet Motor Division); Another Fram
First (Fram Corporation); Spicer Synchro-
Master Twelve (Dana Corporation) ; Service
Beyond (Motors Insurance Corporation) ;
Navy Wings of Gold (U.S. Navy) ; Dealer to
Dealer (General Motors Acceptance Corpora-
tion); Opening the Sale ( Dartnell Corpora-
tion) ; U.S. Royal Master Tires Takes to the
Air (United States Rubber) ; Treatment of
Edema in Congestive Heart Failure (G. B.
Searle) ; New Dimensions in Sownd (RCA
Victor) ; The Production of U.S.S. Steel
Sheets (U.S. Steel); The Time of Your Life
(Oldsmobile Division of General Motors) ; The
Mail-Flo System (U.S. Post Office); The Na-
tional Post-Tronic ( National Cash Register
Company) ; The Underground Story of Nat-
ural Gas (Columbia Gas Company). Slide-
films: The Curious Case of the Missing
Benefits. Tweeter, Woofer and Wow (Radio
Corporation of America) ; The Day Nei-o
Burned (Buick Motor Divi.sion, GMC) ; Alli-
son Power with a Lockheed Electra (Allison
Division of General Motors ) ; Better Than
Gold (Beryllium Corporation) ; What the Cus-
tomer Wants (Oldsmobile Division of General
Motors); What Do You Do? (The Hoover
Company); A Salesman's Best Friend ( Pon-
tiac Motor Division, General Motors) ; 20,000
Volts Under tlie Hood ( Delco-Remy ) . SCHOOL
Service Slidekilms: The Battle for Liberty,
Asiatic Lands and People, Growth of the
United States, Famous Americans, People and
Goods Travel, Autumn is Here, Insects Around
Us.
INSTRUCTIONAL ARTS, INC.
16210 Meyers Road, Detroit 35, Michigan
Phone: UNiversity 2-3932
Date of Organization : 1946
Nicholas J. Beck, President
James W. Atkinson, Vice-Pres. & Treas.
Harry B. Rottiers, Secretary
Services : creative and production staff for
slidefilms, motion pictures, slides, instructional
manuals, catalogs, artwork and photography.
Audio-visual equipment sales. FACILITIES: art
department, 40' x 50' photographic stage.
Equipment for still and motion photography;
16 and 35mm animation stand; recording
studio ; hot press title department ; still lab-
oratories.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Breakthrough (Ralston-
Purina Company). Slidefilms: Parts In-
ventory Control, Torqmatic Transmission, Air
Suspension (GMC Truck and Coach Division) ;
The 1958 Kelvinator Air Conditioner (Ameri-
can Motoi's Corporation) and others.
MPO Productions, Inc.
6560 Ca.ss Avenue, Detroit 2, Michigan
Ross M. Sutherland, Sales Manager
(See complete listing in New York area)
4C-
REGAN FILM PRODUCTIONS, INC.
19730 Ralston, Detroit 3, Michigan
Phone: TUlsa 3-4334
Date of Organization : July, 1950
Lawrence M. Regan, President
Warren Hart, Vice-Pres., Charge Production
Services: Complete programs for training,
sales promotion, public relations and educa-
tion, including sound motion pictures, sound
slidefilms. printed materials, stage presenta-
tions and TV spots. Facilities: Studio de-
signed and built for sound filming (1955).
Sound stage 4,000 sq. ft. Still photography
stage, laboratory, art studio, magnetic record-
ing, 35mm & 16mm cameras, cutting and
screening rooms.
RECENT PRODUCTIONS AND SPONSORS
Action. Edsel in Action, E.vecutives, Product
Motion Pictures: This Is the Edsel, Style in
Development, Advertising, Once in a Lifetime
(Edsel, Ford Motor Company). Slidefilms:
Getting a Head Start, This Is the Edsel, 1958
Af cm M%- 4f rn
EAST CENTRAL
Metropolitan Detroit Area
Advertising (Edsel, Ford Motor Company) ;
The Silvertown 125 Tubeless Tire, The Life-
saver Silvertown Tubeless Tire, 1957 Fall Staff
Meeting, Dealer Finance Plans, Good Meeting
Procedures (B. F. Goodrich Company); Com-
ing Our Way ( Wyandotte Chemical ) ; Do It
Right, Quiz Skits series I and II (Lincoln-
Mercury). TV Commercial: For Gro-Pup
(Kellogg Sales Company ) . Live Show : Once
In a Lifetime — product announcement (Edsel,
Ford Motor Company ) .
ROSS ROY, INC.
2751 E. Jefferson, Detroit 7, Michigan
Phone: LOrain 7-3900
Date of Organization: 1926
Branch Ofl[ices: 214 E. 31st Street, New
York 16, N.Y. Phone: MUrray Hill 5-1440
J. A. Roche, Manager. 1680 N. Vine,
Hollywood 28, Calif. Phone: HOllywood
9-6263. Joseph G. Mohl, Vice-President,
in charge. Also Ross Roy of Canada, Ltd.,
Windsor, Ont.
Ross Roy, President
T. G. McCormick, Executive Vice-President
C. F. Sullivan, Vice-Pres., Acc't Supvr.
Robert R. Roy, Asst. to President
W. H. Gerstenberger, Vice-Pres., Acc't
Supvr.
W. W. Shaul, Vice-Pres., Acc't Supvr.
J. W. Hutton Vice-Pres., Art Director
J. B. Gray, Vice-Pres., Editorial
K. S. Loring, Vice-Pres., Dir. Product Anal-
ysis
M. G. Vaughn, Vice-Pres., Business Devel-
opment
R. S. Freeman, Mgr., Radio & TV Dept.
R. E. Riordan, Research Director
Services: facilities for creation and produc-
tion of sound slidefilms, motion nictures. live
meetings or shows; closed-circuit TV meet-
ings, and corollary materials. Facilities: per-
manent staff of copywriters, product and mar-
ket research men. creative and mechanical
artists, photographers: studio and darkroom.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: McCahill Tests the 1958
Chrysler & the 1958 Imperial (Chrysler Div.,
Chrysler Corporation) ; You're on the Test
Track (DeSoto Division, Chrysler Corpora-
tion) ; The Story of Torsion-Aire (Chrvsler
Corporation). Slidefilms: Minit Heat-New,
Hot & E.rclusive (Stewart-Warner Corpora-
tion, South Wind Div.) ; From Dark to Dawn
(Chrysler Corporation of Canada, Ltd.) ; Put-
ting the Deal on Wheels (Chrysler Corpora-
tion, Sales Training Dept.) ; E.rtra Great
News (Dodge Division, Chrvsler Corpora-
tion) ; Plymouth Leads the Way (Plymouth
Division, Chrysler Corporation").
Van Praag Productions, Inc.
2.301 Dime Building, Detroit 26. Mich.
Phone: WOodward 2-4896; TWX DE-161
Fred F. Frink, General Manager
( See complete listing in New York City area '
ITH ANNUAL PRODUCTION REVIEW
EAST CENTRAL: DETROIT AREA
VIDEO FILMS
1004 E. Jefferson Ave., Detroit 7, Mich.
Phone : WOodward 2-3400
Date of Organization: 1947
Clifford Hanna, Partner
William R. Witherell. Jr., Partner
Gary F. Galbraith, Photographic Dept.
Robert G. Kirkpatrick, Editing Dept.
William E. Lane. Production Manager
Henry Mengeringhausen, Sound Department
Sandra Weber, Distribution
Services: public relations, sales and training
films; television commercials, color & b&w;
animation or live. Editing and recording serv-
ices for industrial clients. Facilities: sound
studio 40' X 25'; Maurer, Cine-Special and 3
Bell & Howell cameras. Animation stand.
Stancil-Hoffman, Magnecorder studio record-
ers. Rek-0-Cut turntables; Capitol music li-
brary. Three editing rooms; screening room
with interlock facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Huck (Huck Manufactur-
ing Company) ; Enrico Fermi Progress Report
#2 (Detroit Edison Company); Redwing
Hockeii Highlights ( Stroh Brewery Com-
pany) ; Dust Off Your Goggles. Clear the Run-
way (Monroe Auto Equipment Company);
Silicone Protectors ( Dow Corning Corpora-
tion; Regional Sales Reports (2) (American
Motors). TV Commercials: For numerous
clients in 1957.
Wilding Picture Productions, Inc.
4925 Cadieux Road, Detroit, Michigan
Phone: TUxedo 2-3740
Dean Coffin, Vice-President, in charge
(See complete listing under Chicago area)
East Lansing, Michigan
CAPITAL FILIM SERVICE
224 Abbott Road, E. Lansing. Michigan
Phone: 2-3544
Date of Organization: 1942
James Robert Hunter, Owner
Joseph E. Ceterski, Business Manager
Services: Ifimm color, black and white proc-
essing and printing; sound recording; photog-
raphy; editing; animation: TV commercials;
radio tran.scriptions; kine.scoping and com-
plete script to .screen productions. Facili-
ties: Sound studio, projection room, editing
rooms, art room, color and black and white
processing labs, printing labs, shipping and
receiving room. All types of motion picture
equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Greenland i'.)->7 ( Sipre,
Corps of Engineers); African Trophies
(Williams GunSight Company) ; Gunner Prog-
ress (Gunner Mines, Ltd.) ; The Truth About
Fluoridation (Michigan Dental Association);
Preview at the Proving Grounds (Motor
Wheel).
OHIO CITIES: Cincinnati
K & S FILMS INC.
5819 Wooster Pike, Cincinnati 27, Ohio
Phone: BRamble 1-3700
Date of Organization: 1948
Jack R. Rabius, President
S. Harry Wilmink, Vice President
Roma L Rabius, Secretary-Treasurer
O. Ross Bellamy, Executive Producer
Peggy Zach, Creative Director
John Hamill, Art Director
Services: Specializing in industrial motion
pictures, sales training films, sound slidefilms,
animated and live TV commercials. Facili-
ties: 2400 sq. ft. production studio, 1200 sq.
ft. sound recording studio, 16mm Synchro-
nous sound recording equipment, V4" Ampex
tape recording equipment, art & animation de-
partment, complete editing facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Mr. Zesta & His Toy Train
(Strietmaiin Bi.scuit Co.) ; Spirit of the Times
( Cincinnati Times-Star) ; Don^t Sell Me Win-
dow Shades (Clopay Corp.) ; Fashion in Food;
Kahn College for Weiners (Kahn Packing
Company) ; TV Interference (Crosley Corp.
Div. of Avco). TV Commercials: For Ash-
land Oil, Kahn Packing Company, H. H. Meyer
Packing Company, Hudepohl Brewing Com-
pany, and Globe-Wernicke Company.
LASKY FILM PRODUCTIONS, INC.
3705 Lonsdale Street, Cincinnati 27, Ohio
Phone: BRamble 1-5833
Date of Organization: 19.39
Date of Incorporation: 1956
Max Lasky, President, Executive Producer
Daniel P. Geeding, Vice President, Sales
Elizabeth Peters, Secretary & Treasurer,
Prod. Assist.
Marc Siegel, Script Supervisor
Jack A. Robertson, Production Manager
Services: Producers of motion pictures for
industry and television. Specialists in color
photography. Facilities: Completely equipped
sound studio and mobile unit for 35mm and
16mm production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Better Way; Under
These Stars (Procter & Gamble Company);
The Day They Came to Tolliver Street (Bald-
win Piano Company) ; The Filter Flo Story
(General Electric Company); Family Album
(Cincinnati Milling Machine Co.); A Form
of Perfection (The Cincinnati Shaper Com-
pany).
OLYMPUS FILM PRODUCTIONS, INC.
2222 Chickasaw Street, Cincinnati 19, Ohio
Phone: Parkway 1-2184
Date of Organization: 1948
James B. Hill, President
Margaret J. Bolger, Secretary & Treasurer
Services: Motion pictures: industrial; person-
nel, customer, and public relations; sales train-
ing; fund raising; educational, medical,
safety; documentaries. Sound .slidefilms: sales
and job training; commercial; educational.
Script writing and production consultation.
Facilities: Creative staff: complete studio:
4500 sq. ft. sound stage;. 45,000 watts studio
or location lighting; Maurer cameras; com-
plete sound recording; editing facilities; ani-
mation studio; set construction; complete fa-
cilities for food storage and preparation and
two permanent kitchen sets.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Qjiiet Crowd (Procter
& Gamble) ; Cover Story; The Night of Octo-
ber .31st; The Man Who Walked Through Wall<:
(The Kroger Company) ; Success Story
(United Appeal Campaign Committee).
MGM-TV, Division of Loew's, Inc.
1625 Central Parkway Blvd., Cincinnati,
Ohio
Arthur Breider, in charge.
(See complete listing under New York City)
Wilding Picture Productions, inc.
617 Vine Street, Cincinnati, Ohio
Phone : GArfield 1-0477
R. L. McMillan, District Manager
Cleveland, Ohio Area
CINECRAFT PRODUCTIONS, INC.
2515 Franklin Blvd., Cleveland 13, Ohio
Phone: SUperior 1-2300
Date of Organization: 1937
Ray Culley, President
Paul Culley, Production Manager
Donald L. Mitchell, Comptroller
Services: Complete motion picture production,
sound slidefilm production, convention and
lecture material, television commercials and
television shows, multi-camera shooting.
Facilities: 4800 sq. ft. sound stage; record-
ing studio; RCA sound system; 35mm and
16mm Mitchell cameras; Teleprompter; art
department and animation studio. Complete
location shooting equipment, 150 KVA light-
ing generator truck, portable sound.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Place in the Sun ( Libbey-
Owens-Ford Glass Company) ; Get a Line on
Transformers ( Westinghouse Electric Corpo-
ration). Slidefilms: The Three of Us (Alum-
inum Company of America) ; The Otiier Fel-
low (World Insurance Company). FILMED
Television Programs: The Ohio Story, 143
shows ( Ohio Bell Telephone Company ) .
Wilding Picture Productions, Inc.
1010 Euclid Building, Cleveland. Ohio
Phone: TOwer 1-6440
Larry Young, District Manager
(See complete listing under Chicago area)
(LISTING CONTINUES ON FOLLOWING PAGE)
B U .S I N E S S SCREEN M A (i .\ Z I N E
KODAK SOLVES
ANOTHER PROJECTOR
WEAR PROBLEM
New Kodak Pageant 16mm Sound Projector, Type II, adds
new wearproof pulldown tooth to other long-life features:
Five years ago, Kodak made the
first in a series of important 16mm
motion picture projector innova-
tions . . . permanent pre-htbricatioii.
Since then, you've never had to oil
a Pageant, never had to worry
about improper oiling, or having
one run dry. Solved: the most
common source of projector trou-
ble. Ended: the threat of poor
presentations because of projector
failures caused by improper lu-
brication.
Now, Kodak introduces another
Pageant long-life feature ... a new
material for the pulldown arm that
moves the film — a tooth that's
virtually wearproof. Of tungsten
carbide, this new tooth withstands
indefinitely the relentless wear of
daily use. (See magnified photo at
right.)
Other NEW features of the
Pageant, Type II, are 1200-watt
lamp capacity and universally ap-
proved 3-wire power cord. Write
for all the facts, illustrated in
Kodak's 6-page catalog on Pag-
eant Projectors.
For AUDITORIUM use, longer throws, hard-
to-dorken rooms, NEW 1200-wott lamp
capacity gives 16% more screen brilliance
than projectors limited to 1000-watt output.
NEW Kodak Pageant Sound Projector, Type II, has 8-inch speaker in
baffled enclosure . . . 15-watt amplifier . . . sets up easily with folding
reel arms and belts attached.
MUNICIPAL electrical codes calling for
ground wire are satisfied by new 3-wire
power cord. Cord has adapter for 2-wire
outlets also.
EASTMAN KODAK COMPANY,
Dept.V-8, Rochester 4, N.Y.
^"^Z^.
Magnil'ied phofo of the new turgsten carbide
tooth of the Pageant Projector pulldown tested
over 2,000 hours. Tooth shows only slight polish-
ing— no grooving or flattening.
©dial
TRADE-MARK
8TH ANNUAL PRODUCTION REVIEW
135
KEEP FILMS
SAFE!
PRODUCTS CORP.
250 West 57th Street
New York 19, New York
Send for Our
FREE 36-Page Catalog
EAST CENTRAL: OHIO CITIES
EDWARD FEIL PRODUCTIONS
1514 Prospect Avenue, Cleveland 15
Phone: PRospect 1-0655
Date of Organization: 1953
Edward R. Feil, Executive Producer
Services: Production of industrial, institu-
tional sales, public relations and promotion
films; television commercials, live and ani-
mated. Facilities: Scripts, camera, editing,
and sound recording available for location or
studio production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Automatic Radial Draw
Former & Tangent Bending, High Speed Roll
Former (The Cyril Bath Company): With
Heart to God and Hand to Man ( The Salvation
Army of Greater Cleveland); Recreation in
Our Town (Recreation Department, Euclid,
Ohio); A College Meets a Challenge ( Fenn
College). TV Commercials: For Thistle-
Down & Cranwood Race Tracks (Gerst, Syl-
vester & Walsh Inc.) ; Gold Bond Beer, Mer-
cury Dealers of Cleveland (Wyse Advertis-
ing Agency) ; White Sewing Machine Corpora-
tion (Fuller & Smith & Ro.ss, Inc.); Gray
Drug Stores, Inc., Ohio Bell Telephone Com-
pany Yellow Pages (McCann Erickson, Inc.)
INDUSTRIAL MOTION PICTURES, INC.
1706 East 38th Street, Cleveland 14, Ohio
Phone: EXpress 1-3432
Date of Organization: 1945
A. P. MacDermott, President-Treasurer
D. E. MacDermott, Secretary
E. B. Meyers, Production Matiager
J. L. Micuch, Director of Photography
Services: Motion pictures, slidefilms, slides,
stills; sound recording, script. Specialists in
location work for heavy industry. FACILITIES :
Station wagon with portable generator; 2
sound stages, lighting; studio cameras; 5-
channel 16mm and V4" tape recording; sound
recording equipment; Arriflex & Auricon cam-
eras. Editing and animation depts.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Neiv Face for Casey
(Special Transportation Committee Ohio As-
soc, of Railroads); The Wean Flying Press
( The Wean Equipment Corp. ) ; The Big T Try
(The H. 0. Gillis Co.) ; Memo to the Winning
Contractor; Iron Ore Stockpiling (Euclid Di-
vision, General Motors Corp.).
Roland Reed Productions
2307 Chester Ave., Cleveland, Ohio
George Oliva Jr., Vice-President
(See complete listing under Los Angeles area)
Riviera Productions
566 Birch Drive, Cleveland 23, Ohio
Phone: REdwood 1-6076
Pat Rancati, Eastonn Represe7itative
(See complete listing under Los Angeles area)
Akron, Ohio
< CHARLES MAYER STUDIOS, INC.
Bowery at Center Street, Akron 8, Ohio
Phone: JEfferson 5-6121
Date of Organization : 1934
C. W. Mayer, Sr., Chairman of the Board
C. W. Mayer, Jr., President
M. M. Barton, Secretary
George Peacock, Comptroller
Vic Wysotzki, Chief Camera Man, Still Dept.
Charles Koza, Script Department
Services : Scripts, research, production of mo-
tion pictures and sound slide films, filmstrips,
animation, slides of all types, merchandising
displays and exhibits, printing and binding,
manufacturers of ring binders and sample
cases. Facilities: Three Audio Visual plants
with latest equipment for production of all
types of meeting materials.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: 25 recruiting films (U.S. Air
Force) ; It's Time for More Profits— The UR
Way (Universal Rundle Corporation); 1958
Service Developments Clinic (Socony Mobil
Oil Company) ; Selecting Successful Dealers
(Cities Service Oil Company) ; Selling Truck
Tires (Kelly-Springfield Tire Company).
Dayton, Ohio
FILM ASSOCIATES, INC.
4600 So. Dixie Highway, Dayton 39
Phone: AXminster 3-2164
Date of Organization : 1937
Date of Incorporation: 1946
E. Raymond Am, President-Treasurer
Mildred G. Am, Vice-President
Clement V. Jacobs, Secretary
Edward R. Lang, General Manager
Charles Stucker, Laboratory Supervisor
Rolland Beech, Printing Supervisor
George Whalen, Jr., Editorial Head
David Bartholomew, Ai-t Director
Eleanor Croy, Office Manager
Services: 16mm color, b&w motion pictures
for industrial, educational and television use.
Complete production services for other pro-
ducers and industrial photo departments.
Facilities: New studio and laboratory build-
ing with two large sound stages, precision
machine processing under rigid control for
all black & white films. Automatic printers
for sound and picture reproduction. Multiple
recording and re-recording channels of Altec
& Cinema Engineering components for tape,
magnetic film, optical film and disc. Maurer,
Standi Hoff'man, Ampex and Presto recorders.
Kinescope recordings. Art and animation de-
partment including complete Ox'oerry stand.
Two Maurer cameras, two Auricon Super
pros. Cine Specials, Zoom lenses. Peerless
panorama dolly and complete lighting equip-
ment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: \eu' Kitchen Ideas for
195S; New Look for Old Kitchens ( Frigidaire
Div. G.M.C.) ; 1957 renewals of Hamhletonian
& Little Broivn Jug (U.S. Trotting Assn.);
The Great Montgomery County Fair (Coca
BirSINESS SCREEN MAGAZINE
Cola Company); Holiday in the Tropics
(Cappel McDonald Company). TV Commer-
cials: Hudepohl Brewing Co. (Stockton West
Burkhart) ; Bob Evans Farms, Wagner Brew-
ing Company (Byer & Bowman) ; Top Value
Stamps (Top Value Enterprises); Chevrolet
(Leonard Sive & Associates) ; Gen. City Sav-
ings (Kircher Helton & Collett).
Reid H. Ray Film Industries, Inc.
384 West 1st St., Dayton 2, Ohio
Phone: BAldwin 2-5174
A. Merritt Simpson, Vice-President Eastern
Sales
See complete listing under St. Paul, Minn.)
•5f
Haig & Patterson, Inc.
131 North Ludlow Street, Dayton 2, Ohio
Phone: BAldwin 3-9321
(See complete listing under Detroit area)
Steubenvllle, Ohio
Colmes-Werrenrath Productions, Inc.
WSTV, Inc., Steubenvllle, Ohio
Phone: AT 2-6265
John Laux, Vice President
(See complete listing under Chicago area)
^ a
Af ri
a/9> n
METROPOLITAN CHICAGO AREA
ACADEMY FILIVI PRODUCTIONS, INC.
123 West Chestnut St., Chicago 10, Illinois
Phone : Michigan 2-5877
Date of Incorporation : 1950
Bernard Howard, Pres. & Exec. Producer
Bernard Kurlan, Secretary-Treasurer
Morris Alexander, Vice-President
Ted Liss, Sales Manager
Services : Creation and production of motion
pictures, slidefilms, slides and wide-screen pre-
sentations for TV, conventions, meetings, sales
lids for broadcast and industry. Editing,
rt^riting, recording, titling for outside pro-
lucers. Complete writing, directing, produc-
;ion service for agencies and industrial firms
n creating and producing audio-visual aids of
ill types. Live shooting as well as animation.
Facilities : Cameras, lights, cables, booms,
•nikes, dolly, recorders. 30' x 45' sound stage
)r location.
(ECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Mechanical Handling of
^afkaged Lumber, Sterling Lumber (Acme
Steel Company) ; The Air Line Pilot (Air Line
Pilots Association) ; Derelict Men (The Salva-
|;ion Army) . Slidefilm : The Case of the Miss-
'ng Sale (Wells-Lamont Corporation). TV
Commercials: For Holsum Products Com-
pany, Wisconsin Independent Oil Company,
Dhesty Foods, Kowalski Meat Products, Mar-
|ioefer Meat Products, Old Reliable Coffee,
l-Melody Hill Wines, Coco-Wheats and others
(fc Beds ( National Association of Bedding
Manufacturers) ; The Kimberly-Clark Story
(Kimberly-Clark Corporation) ; Machine's with
Aerosol Know-How (Mojonnier Associates)'
Top Secret (Norren, Inc.). Slidefilms: This
Is CUNA Mutual (CUNA Mutual Insurance
Soc.) ; Safety Is Up to You (Bastian Blessing,
Inc.). Visual Presentations: For Creamery
Package Mfg. Company, The Crane Company,
and Blast-Freeze, Inc. Filmed TV Programs:
Discovery, 13 programs ( Educational Televi-
sion and Radio Center).
ALLEN, GORDON, SCHROEPPEL &
REDLtCH, INC.
178 W. Randolph St., Chicago 1, Illinois
Phone: FRanklin 2-8888
Date of Organization : 1947
Branch: 1835 South Calhoun, Fort Wayne,
Indiana. Robert G. Cecka, Vice-President
W. Walton Schroeppel, President
Arthur C. Allen, Vice-President
Aaron Gordon, Secretary-Treasurer
Services: Photography and advertising art.
2x2 and 31/4x4 slides; strip film. Facilities:
art department and all the necessary equip-
ment necessary for production of slide services.
RECENT PRODUCTIONS AND SPONSORS
Vu-Graph and Visual Presentations: for
International Harvester Company; National
Advertising Co.; Whirlpool-Seeger Corp.;
Phelps Dodge Corporation; Reynolds Metals
Company.
ISILBERT ALTSCHUL PRODUCTIONS, INC.
I 2441 W. Peterson Ave., Chicago 45, Illinois
1 Phone: UPtown 8-2595
I Date of Organization: April, 1954
i Gilbert Altschul, Pres. & Executive Prod.
I Bruce Colling, Vice-President & Prod. Mgr.
i L. B. Sager, Vice-President & Sales Manager
' Esther Altschul, Secretary-Treasurer
Services: Production of motion pictures and
jilidefilms for industry, education and govern-
•nent. Facilities: Production stage as well as
Inditing, recording and animation facilities.
t ECENT PRODUCTIONS AND SPONSORS
iVIOTiON Pictures: Mrs. America Plans a
l^ome (The Celotex Corporation) ; Bees, Birds
*TH ANNUAL PRODUCTION REVIEW
ATLAS FILM CORPORATION
1111 South Boulevard, Oak Park, Illinois
Phone: AUstin 7-8620
Date of Incorporation : 1945
Branches: (Sales) 228 No. La Salle St., Chi-
cago; 714 Warner Bldg., 501 13th St., N.
W., Washington 4, D.C.; 6331 Hollywood
Boulevard, Hollywood, California.
L. P. Mominee, President
Albert S. Bradish, Vice-Pres., Production
Frederick K. Barber, V. P., Director
Advertising, Sales Promotion
Edward Schager, V. P., Director of Sales
Jack D. Danielson, Director of Television
James L. Herman, Public Relations Films
Louis E. Wilder, Slidefilm Department,
Charles Lager, As.it. Production Mgr.
Services: 16mm and 35mm public relations
and training motion pictures and slidefilms;
color and sound ; TV commercials ; short sub-
jects ; theatrical shorts, packaged programs.
Facilities: Cameras, 16mm and 35mm, RCA
35mm and 16mm direct positive sound record-
ing; art department; time-lapse photography;
two sound stages; laboratory; animation; ed-
iting; creative staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Why Do They Choo.se a
Station, The Pencil and the Plow (Sinclair
Refining Company) ; For the Love of Life
(American Hospital Association) ; The Air
Force Takes Care of Its Own, Eject & Live
(U.S. Air Force) ; ECM (U.S. Navy). Slide-
films: Payload Pacemakers (General Mo-
tors); Accent on Action (International Har-
vester); A Busy B ( Bucyrus-Erie Company).
TV Commercials: For Hamilton Beach Com-
pany and others.
•5f
CHICAGO FILM STUDIOS
56 E. Superior Street, Chicago 11, Illinois
Phone: WHitehall 4-6971
Date of Organization: 1928
A. G. Dunlap, President
Robert D. Casterline, Director of Sales
Russell T. Ervin, A.S.C., Production Mgr.
Walter Rice, Laboratory Mgr.
Services : 16mm and 35mm color and black and
white motion pictures for advertising, sales
promotion and job training, educational and
travel ; slidefilms ; television commercials. Fa-
cilities: Two sound stages; Mitchell, Bell &
Howell and Maurer cameras ; art and anima-
tion ; optical effects ; RCA 35mm sound record-
ing on film or 35mm magnetic tape; projection
theatre; laboratory; creative staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: World Series of 1957, 20
Years of World Series Thrills (American &
National Leagues of Professional Baseball
Clubs) ; Sales films for Oliver Corporation,
Quaker Oats, General Foods, Borg-Warner,
Hobart Manufacturing, Parker Pen and
others. Slidefilms: A Bright New Day
(General Electric) ; Aircraft Handling (Borg-
Warner) ; and others for Farm Equipment
Institute, Crane Company, National Cylinder
Gas. TV Commercials: for Standard Oil
Company (D'Arcy) ; Johnson Wax, All deter-
gent. State Farm Insurance (Needham, Louis
and Brorby) ; Reynolds Metals, North Woods
Coffee (Clinton E. Frank) ; Paper-Mate, Kraft
Foods (Foote, Cone & Belding) ; Norge Re-
frigerator, Preso (Donahue & Coe, Inc.) ;
Quaker Oats, Oscar Mayer (Wherry, Baker
& Tilden) ; Rath Packing (Earle Ludgin) and
others.
(LISTINGS CONTINUED ON FOLLOWING PAGES)
TC this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this Review.
1
METROPOLITAN CHICAGO:
JOHN COLBURN & ASSOCIATES
1122 Central Avenue, Wilmette, Illinois
Phone: ALpine 1-8520
Date of Incorporation: 1953
John E. Colburn, President
Henry Ushijima, Vice-President
R. Robert Luce, Studio Manager
Suzanne B. Clarke, Director, Advertising
awrf PR
Services: Industrial motion pictures; sound
slidefilms and complete production services
available to other producers. Writers, artists
and technicians. Facilities: Large sound
stage permanently staffed; equipped for either
16mm or 35mm production. 16mm, IT^ornm
or 35mm magnetic recording and re-recording
channels.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Afield icith The Flying A,
From Powder to Plane (Aeroquip Coi-pora-
tion) ; NRECA (Allis Chalmers! ; Bottom
Dump Traitor PD 20! (Athey Products Cor-
poration) ; Speaking of Air Power ( Bendix
Aviation Corporation); 1960 World Premiere
(J. I. Case Company); Hybrid of Greatness
(Funk Brothers, Inc.); 1957 Coffin Award
( General Electric Corporation ) ; Syringes and
Needles, Becton-Dickinson (Mervin W. La-
Rue) ; Handling the Harvest, Pure and Simple
(Link Belt Company); i-H Tractor Trails
(National 4-H Committee); Lutheran World
Federation — 3i-d Assembly (National Luther-
an Council); Mechanical Dish Removal and
Food Delivery ( Olson Manufacturing Com-
pany) ; Sooner or Later (Peterson Brothers) ;
Masters of the Steel Steeds (Standard Oil of
Indiana); Eyes on Africa, New Guinea, Our
China Story, 30 Year Man (Society of the
Divine Word ) ; sales presentation for Babson
Brothers, Inc.; Presentation by W. A. Patter-
son, United Airlines ( Cate and McGlone). TV
Film: 131/2 minute film for Funk Brothers,
Inc. (E. H. Brown Advertising Agency).
Slidefilms: Priceless Asset (Loyola Univer-
sity); Lutheran Brotherhood and the Farm
Family, Lutheran Brotherhood and Your Child
(Lutheran Brotherhood Insurance). TV Com-
mercial: For Alcoa ( Wentzel, Wainwright,
Poister & Poore ) .
/\
COLMES-WERRENRATH
PRODUCTIONS, INC.
540 N. Lake Shore Drive, Chicago 11. 111.
Phone: Michigan 2-7470
Date of Organization: 1955
Branches: 52 Vanderbilt Avenue, New York,
N.Y. Phone: MUrray Hill :V6977. Rod
Gibson, Manager. Penn Sheraton Hotel,
Pittsburgh, Pa. Phone: GRant 1-3696.
George Heid, Manager. WSTV, Inc. Steu-
benville, Ohio. Phone: AT 2-6265. John
Laux, Vice-President.
Walter Colmes, President, Exec. Producer
MP
Reinald Werrenrath, Exec. Vice-President,
Exec. Producer TV
Jack N. Berkman, Chaii-mav of the Board
John Laux, Vice-President
Lawrence Goldberg, Secretary-Treasurer
John Reese, Supv. Film Editor
Joyce Markstahler, Film Librarian
Robert Keigher, Production Manager
Judith Friedman, Script Supervision
Fred Bloch, Director of Client Relations
Betsy Haas, Sales Promotion
Charles Zoi-nig, Creative Director
Services: Creators, producers and consultants
for motion pictures and slide films, for busi-
ness, industry and education. Television pro-
duction, live and film programs and commer-
cials. Also U.S. representative for creation
and production of animation and live action
films in Paris, France. FACILITIES: Studio,
Glenview. III. 15,000 sq. ft.; main stage 130 x
70 with 45' ceiling, complete 35mm and 16mm
production equipment. Chicago offices, com-
plete editing and projection facilities for
35mm and 16mm productions.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Starting with Sears, An-
nual Report, Custom Workroom and others
(Sears Roebuck & Company); Diesel Power
( Harnischfeger Corporation) ; Introduction of
193S Ranges. Introduction of 1958 Air Condi-
tioners (Admiral Corporation); Decision for
Tomorrow, A Thing of Value (Whirlpool Cor-
poration ) ; Foliar Feeding of Plants ( Michi-
gan State University and Atomic Energy
Commission); convention film (American
Home Laundry Mfg. Association ) and others.
Slidefilms: for Whirlpool Corporation,
Brunswick Balke Collender, Futorian Strat-
ford Company. TV Commercials: for Ad-
miral TV, Sears Roebuck, Nuwood, SlimVims,
Jacobson Lawnmower, Bosch Beer, Norge Re-
frigerator, York Air Conditioners, State Farm
Insurance and others.
Shamus Culhane Productions, Inc.
203 North Wabash Avenue, Chicago 1, 111.
Phone: ANdover 3-4971
( See complete listing in New York City area)
^
DOUGLAS PRODUCTIONS
1425 So. Racine, Chicago 8, Illinois
Phone: HAymarket 1-0409
Date of Organization: 1945
Branch: 734 N. Jefferson, Milwaukee, Wis.
Phone: BRoadway 3-5680
Fred C. Raymond, President
Arthur R. Jones III, Exec. Vice-President
Douglas P. Raymond, Vice-Pres. Chg. Prod.
Frank M. Miller, Dir. of Photography
Larry Tickus, Asst. Cameraman
Sherwin Becker, Production Manager
Wm. Bielicke, Lab. Manager
Services: Creation and production of motion
pictures, slidefilms, TV commercials and
trailers for business, industry and education.
Industrial film laboratory services. Equipped
and staffed for both studio and location pho-
tography in motion picture and still fields.
Facilities: Complete laboratory facilities, in-
cluding color and b&w printing. Two sound
stages; administrative and creative offices; an-
imation and art departments ; magnetic and
optical sound recording; film storage vaults;
editing, conforming and final processing of in-
dustrial visualizations.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Road to Profits ( Fairbanks-
Morse Co.); Tale of a Tub (Maytag Co.);
Profit in the Stars; Tomorrow's Products from
Today's Research (Armour & Co.); Design
for Logging (International Paper Co.) ; Ether
Trails ( National Safety Council ) ; Sunscope
( Sun Electric Co. ) ; Cold Extrusion ( Verson
All-Steel Press Co.); Big as all Outdoors
( Heineke & Co.). Slidefilms: Shower Up
(Powers Regulator Co.) ; Work Miracles With
Merchandising ( Institutions Magazine ) ; Rex
Roller Chain (Chain Belt Co.) ; Service Makes
the Difference (Fairbanks-Morse Co.); Doivn
Go Your Wrapping Costs (H. P. Smith Paper
Co.). TV Commercials: For Wrigley Gum
( Arthur Meyerhoff & Co. ) ; Beltone Hearing
Aids (Olian and Bronner); Chicago Title &
Trust Co. ( The Buchen Co, ) ; Kitchen Klenzer
(R. Jack Scott) ; Piggly Wiggly Stores; Chi-
cago Federal Savings (Critchfield & Co.).
•5f
CAL DUNN STUDIOS
159 E. Chicago Ave., Chicago 11, Illinois
Phone: WHitehall 3-2424
Date of Organization : 1947
Cal Dunn, President
Joseph G. Betzer, Vice-President
"Yar" Yarbrough, Executive Art Producer
Bob Boehmer, Art Director
Bob O'Reilly, Art Director
Tom Terry, Art Director
Mrs. Dorothy Brebner, Stylist
Services: Motion pictures and slidefilms for
sales promotion, training, product information
and employee indoctrination; TV commercials
and productions. Facilities: Creative, art,
photographic, animation, editing and super-
visory staffs; 16mm and 35mm motion and
slidefilm cameras; 16mm and 35mm editing
and sound equipment; distribution facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Falls Are No Fun, How to
Follow Safely, Don't Be a Sitting Duck, Stay
Right— Stay Safe, What Right-of-Way? Tin
Art of Being Passed, How to Pass Safclij
(National Safety Council). Slidefilms:
There's Always a Better Way (Mead Johnson
& Co.) ; The Man I'll Forget to Remember
(American Express Company) ; The Secret 0/
How to Close More Sales, The Case of th>
Kicked-Away Sale ( National Life & Accident
Insurance Company) ; The New Approach to
Wizard Sales, Sell Pride as Well as Prici
(Western Auto Supply Company) ; The Ncir
Approach to Co-Op Sales ( Co-Op Stores) ; Thr
New Approach to Zenith Sales (Marshall
Wella) ; The New Approach to Tru-Cold Salts
(Montgomery Wai-d and Company); Through
Two Pairs of Eyes, It's Up to You, A Day in
the Life of a Super-Market Operator, Dear
So.s.s (Campbell Soup). TV Commercials: for
Shell Oil Company; Swift & Company; Wilkiiis
Coffee, Omar Bakeries; Arcade-Sunshine;
Strathmore Company; Beatrice Foods Com-
pany.
7S" this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this Annual Review.
BUSINESS SCREEN MAGAZINE
Jerry Fairbanks Productions
520 North Michigan Avenue, Chicago 11, 111.
Phone: WHitehall 4-0196
Robert Kemper, representative
(See complete listing under Los Angeles area)
FRANCISCO FILMS
185 No. Wabash Avenue, Chicago 1, Illinois
Phone: STate 2-0798
Date of Organization: 1942
L. Mercer Francisco, Proprietor
John R. Macdonald, Production Manager
Services: Production of sound motion pic-
tures, sound slidefilms, filmstrips, stop-motion
sound films. Research and creative work in
development of selling procedures and sales
training programs. FACILITIES: Complete
photographic facilities for production of slide-
films and other filmic forms, motion picture
photography and other filming and studio
services.
RECEN1 PRODUCTIONS AND SPONSORS
Motion Pictures: untitled production for
Cummins Engine Company, Saturday Evening
Post, Helene Curtis Industries, Inc., Stewart-
Warner Corporation. Slidefilms: for Cum-
mins Engine Company, Sherwin-Williams
Company.
Galbreath Pictures. Inc.
141 West Jackson Boulevard, Chicago 4, 111.
Phone: HArrison 7-7447
Clyde L. Krebs, Jr., Manager
(See complete listing under Indiana area)
The Jam Handy Organization, Inc.
230 North Michigan Avenue, Chicago 1, 111.
Phone: STate 2-6757
Harold Dash, in charge
(See complete listing under Detroit area)
Henning & Cheadle, Inc.
1140 S. Michigan Avenue, Chicago, Illinois
Phone : WAbash 2-0570
F. E. Harrold, in charge
(See complete listing under Detroit area)
•5f
DALLAS JONES PRODUCTIONS, INC.
1725 No. Wells Street, Chicago 14, Illinois
Phone: MOhawk 4-5525
Date of Organization: 1947
Dallas Jones, President
Marilou Jones, Vice-President & Treasurer
G. Richard Bowen, Secretary
James E. Holmes, Director of Sales
Oz Zielke, Director of Production
Jack Conrad, Executive Assistant
Paul Jensen, Script Supei-visor
Edwin G. Hogan, Production Manager
Marvin Goessl, Art Director
Carl Sandin, Editing Department
Gerhard Kugel, Sound Department
Services: A complete specialized training and
sales promotion service, including field re-
search, writing, and production of all audio-
visual and printed materials. Motion pictures,
slidefilms, filmstrips, slides, flannel boards,
complete meeting packages. Facilities: Sound
and silent stages for motion pictures and slide-
films. Highly mobile location equipment. 16-
mm and .'55mm Mitchell cameras. Five chan-
nel magnetic recording. Complete staff of
directors, artists, editors and writers.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Study in Space (Kel-
logg) ; Through a Rear View Mirror, Com-
fortably Yours, Rubber Unlimited (Firestone
Tii-e and Rubber Company) ; Uncle Henry
Saves the Play (Dow Chemical Company) ;
More Than Meets the Eye, 10,000 Partners
(U.S. Gypsum Company) ; Homart 600 Water
Heaters (Sears Roebuck & Company). Slide-
films: 1958 Room Weather makers (Carrier
Corporation); The Ghost of Sam Foumes
(National Wholesale Druggists Association) ;
195S Product Films (Hotpoint Company) ; All
Roads Lead to Speevy's (National Advertising
Company) ; More Than a Million (Stewart
In-Ra-Red, Inc.); ^5 Seconds for Life (Mo-
torola) ; Swimming series (Athletic Institute).
TV Commercials: for Sunbeam, Montgomery
Ward, Johnson Motors, Quaker Oats.
KLING FILM PRODUCTIONS
1058 W. Washington Blvd., Chicago 7, 111.
Phone: SEeley 8-4181
West Coast production and sales: 1416 N.
LaBrea, Hollywood, Cal. Phone: HOllywood
3-2141.
Date of Organization : 1928
Robei-t Eirinberg, President
Harry W. Lange, Executive Vice-President
Hilly Rose, Vice-President, Sales/Creative
H. Richard Hertel, Executive Producer,
Industrials
Len Levy, Executive Producer, Television
Manny Paull, Art Director
AI Levine, Director of Syndication
Wayman Robertson, Recording Supervisor
Carl Nelson, Supervising Editor
David Savitt, ASC, Director of Photography
Services : 35mm and 16mm color and b&w mo-
tion, slide and slide-motion pictures, live and
animated, wide screen, 3-D and conventional.
Cinemascope. Industrial, public i-elations,
sales training, educational and technical films.
Custom and syndicated TV commercials.
Package, syndicated and live TV shows. Fa-
cilities : Chicago — 90,000 square feet of floor
space, two studio buildings including four
large sound stages and complete production
facilities with latest equipment. Hollywood —
Complete production facilities; three sound
stages; 20 administrative and production
buildings; complete animation facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Three Rings for Action.
The 1958 Sheer Look Plus in Refrigerators,
The 1958 Sheer Look Plus in Ranges;
The 1958 Sheer Look Plus in Washers and
Driers, Competitive Study of Home Laundries
( Frigidaire, Div. of GMC ) ; Siving 'n Sell
(Norge Sales Corporation) ; Adventure in
Space, The Big Promise (General Electric) ;
^ a
Af"
CHICAGO AREA
Qualify Across the Board (Westinghouse) ;
Hotv to Live With an Air Force Contract (U.S.
Air Force) ; Training film (U.S. Navy). Slide-
films: The New Sheer Look Plus in Air Con-
ditioners, The Neiv Sheer Look Plus in Food
Freezers, Lint Comparison Study, Wrinkles
Away (Frigidaire, Div. of GMC) ; Swing Out
and Sell ( Norge Sales Corporation ) ; Ideas
for Bedroom-Bathroom Beauty (Meredith
Publishing Company); 1958 Hamilton Wash-
ers and Driers (Hamilton Manufacturing
Company). TV COMMERCIALS: for Toni,
Papermate, Wonder Bread, Pet Milk, Kraft,
Purina, Duncan Hines, Joy, Quaker Oats,
Oklahoma Oil, Standard Oil (Indiana), Wilson
Ham, RCA— Whirlpool, Meadow Gold, Marl-
boro, Clark Candy, Evinrude, Du Maurier
Cigarettes, Kellogg Company, Kemper Insur-
ance, Bell Telephone, Busch Bavarian, Ameri-
can Bakers Association, National Safety
Council, American Dairy Association.
MERVIN W. La RUE, INC.
159 E. Chicago Avenue, Chicago 11, Illinois
Phone: Superior 7-8656-7
Date of Incorporation: 1947
Mervin W. La Rue, Sr., President
Joanna La Rue, Vice-President
Charles C. Hard, Secretary-Treasurer
Services: Primarily consultants in planning,
production and utilization of audio-visual aids
in medical field exclusively. Distributor of
audio visual equipment in this field only.
Facilities: Exception for work in this field —
explosion proof camera and lighting equipment
for surgery — special macroscopic and micro-
scopic motion camera equipment — animation
stands — time lapse — recording, etc., in addi-
tion to conventional equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Care & Sterilization of
Syringes & Needles (Becton, Dickinson &
Co.) ; Care & Sterilization of Surgeons' Gloves
(Wilson Rubber Company) ; Stress Incontin-
ence in the Female; Surgical Correction of
Sterility in the Male (Dr. Vincent O'Conor —
Northwestern University) ; Surgical Correc-
tion of Post-Traumatic Laryngeal Stenosis
(Dr. Paul Holinger — University of Illinois);
Repair of Diaphragmatic Hernia (Dr. John
Dorsey — Davis & Geek) ; Transposition of the
Great Vessels, another in Pediatric Surgery
series.
LEWIS & MARTIN FILMS INC.
1431 N. Wells Street, Chicago 10, 111.
Phone: WHitehall 4-7477
Date of Organization: 1947
Herschell G. Lewis, President
Arthur Kaplan, Executive Vice-President
Robert Henning, Production Manager
Dick Hawley, Director of Photography
Richard Price, Chief Animator
Tony LaPietra, Editorial Supervisor
John Mackenzie, Creative Director
(LISTING CONTINUES ON FOLLOV^ING PAGE)
8TH ANNUAL PRODUCTION REVIEW
METROPOLITAN CHICAGO:
LEWIS & MARTIN FILMS: Cont'd.
Betty Lou Taylor, Studio Manager
Sanford Greenlaw, Art Director
Services: Producers of industrial, sales,
training, and public relations motion pictures;
slidefilms; television programs and commer-
cials; script service; studio rental; technical &
figure animation and art: filmographs. Facili-
ties: Two stages, 50 ft. x 100 ft. and 60 ft. x
100 ft.; animation stand and artists; 35mm
and 16mm photographic and sound equipment;
creative staff; 35mm and 16mm editing equip-
ment; still department and laboratory; slide-
film animation camera; large standing sets.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Story of the U.S. Mail,
Lift Safely (Post Office Dept.) ; The Clarkhill
Project (U.S. Corps of Engineers) : Thyroidec-
tomy under Hypoanesthesia (William Kroger,
M.D.) ; Their Future Is in Your Hands (Spas-
tic Children's Center) ; Cornelia Otis Skinner
Monologues (Disabled American Veterans) ;
Jerry Tales (Marshall, l,ee and Richards).
Slidefilms: the Easy Way (Serta Associates,
Inc.) ; It's More Than Beer (Goetz Brewing
Company). TV Commercials: for Blue Cross
(Bozell and Jacobs) ; 0-Cedar (Turner Adver-
tising) ; U. S. National Bank (Allen and
Reynolds) ; Allstate Insurance (Leo Burnett) ;
Norge (Donahue and Coe ) ; Serta Mattress
(Erwin, Wasey, Ruthrauff and Ryan) ; Tru-
Ade (Cunningham and Walsh) ; and others.
FENTON McHUGH PRODUCTIONS, INC.
518 Davis Street, Evanston, Illinois
Phone: UNiversity 4-3021
Date of Organization: 1956
Fenton P. McHugh, President
Ernest A. Lukas, Executive Vice-President
.James R. O'Riley, Production Manager
Services: 16mm and 35mm motion pictures
for business, industry and television. Facili-
ties: 16mm and 35mm motion picture and
sound recording equipment; sound stage; ed-
iting facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: From Start to Finish
(Johnson's Wax) ; Twenty Four Hours (Cath-
olic Archdiocese) ; A Penny Saved (Credit
Union National Association). Filmed TV
Programs: Su-mn's Show- — 13 segments (Co-
lumbia Broadcasting System). Slidefilm :
The Story of Chocolate (Robert A. Johnston
Co.).
MIDWEST FILM STUDIOS
6808 No. Clark Street, Chicago 26, Illinois
Phone: SHeldrake 3-1239
Date of Organization: 1947
Alfred K. Levy, Production Manager
Services: Motion picture and slidefilm produc-
tion; research, writing, photography, editing,
etc. Facilities: Motion picture and slidefilm
equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Point of Sales (Standard
Oil) ; A New Dimension (Magill). Slidefilms:
Why Eat a Good Breakfast (Cereal Institute
Inc.) ; Ohmite Story (Ohmite) ; Sales Meeting
(Dietzgen).
MGM-TV, Division of Loew's, Inc.
360 North Michigan Avenue, Chicago,
Illinois
Dick Lewis, in charge
(See complete listing under New York City)
Stanley Neai Productions, Inc.
8 East Huron St., Chicago 11, Illinois
Phone: SUperior 7-5616
John Newell, Representative
(See complete listing in New York City area)
FRED A. NILES PRODUCTIONS, INC.
22 West Hubbard Street, Chicago 10, 111.
Phone: SUperior 7-0760
Date of Organization: December, 1955
Branch: Fred Niles Films, Hollywood, RKO-
Pathe Studios, Culver City, California.
Chris Peterson, Jr., Vice-President.
Fred A. Niles, President & Oivner
Chris Petersen, Jr., Vice-Pres., Chg. H'uwod
Thomas R. Ryan, Vice President, Production
Lou Kravitz, Vice-President, Sales
R. W. Pat O'Brian, Director of Marketing
William E. Harder, Editing Dept. Super.
Frank Richter, Chief Sound Engineer
Ruth Ratny, Creative Director
Edward E. Katz, Controller
Lloyd Bethune, Thomas Rook, Charles Ticho,
John Ertmann, Directors
Jack Whitehead (B.S.C.), Supvr. of
Photography
Howard Siemon, Head Cameraman
Frances Metelko, Administrative Assistant
Services: Motion picture production of TV
commercials; industrial, public relations and
sales training films; theatrical releases; TV-
film series. Live action photography and ani-
mation. Full creative services : scripts, story-
boards, industrial shows, sales training meet-
ings. Facilities: Soundproof shooting stages;
technical crews for production in studio and
location with multi-camera equipment; color
or black & white. Complete sound facilities;
recording, dubbing, mixing (with nine chan-
nels). 14-man editing department, completely
equipped. Animation executed by Niles' own
staff of animators in Hollywood.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: She Wears 10 Hats (Na-
tional Presto Industries); Harvey Dilemma
(U.S. Savings & Loan League) ; Whither Thou
Goest (Leader Dogs for the Blind — Lions In-
ternational) ; Homemakers' Quiz (West Bend
Aluminum Co.) ; Automation Comes of Age
(Clearing Machine Corp.) ; Two Hour Miracle
(DuPont, Excelsior & Detrex Companies).
Slidefilms: Operation Space Command —
series of 4 (York Corporation) ; A Dream of
a Deal (Krim-Ko Corporation). TV Commer-
cials: For Quaker Oats Co. (John W. Shaw) ;
Montgomery Ward; Kraft Margarine (Need-
ham, Louis & Brorby) ; Presto Industries:
(Donahue & Coe) ; Hudepohl Beer (Stockton,
West & Burkhart) ; Stag Beer (EWR&R);
Shaeffer Pens (Russel M. Seeds) ; Paper-Mate
Pens (Foote, Cone & Belding). Filmed TV
Programs: Oral Roberts Evangelistic Associa-
tion— half -hour programs ; Cross-Country,
half -hour agricultural programs.
PARAGON PICTURES, INC.
2540 Eastwood Avenue, Evanston, Illinois
Phones: DAvis 8-5900; BRiargate 4-3711
Date of Organization: 1948
Robert Laughlin, President
J. Edgar Kelly, Secretary
Catherine M. Laughlin, Treasurer
Samuel J. Needham, Production Manager
Services: Industrial motion pictures, slide-
films and TV commercials. Facilities: Fully
equipped sound stage 40 ft. x 80 ft., magnetic
and variable density optical recording systems,
conference and screening rooms, editing and
still laboratory facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ti-ue Facts (Motor Wheel
Corp., Duo-Therm Heaters) ; The Silent
Enemy (Rust-Oleum Corp.). SLIDEFILMS:
What Are You Driving At; At Your Service;
Check and Double Check; Keep It Safe (Zurich
Insurance Co.). TV Commercials: Duo-
Thei-m Heaters (Young & Rubicam Adv.) ;
Pabst Beer, Kelloggs Corn Flakes (Leo
Burnett Adv.) ; Turns (Ruthrauff & Ryan).
PILOT PRODUCTIONS, INC.
1819-23 Ridge Avenue, Evanston, Illinois
Phones: AMbassador 2-4141; DAvis 8-3700
Date of Organization: 1940
Date of Incorporation : 1952
C. Robert Isely, President
M. E. O'Brien, Exec. Vice-President,
Treasurer
A. E. Boroughf, Secretary
William Kirshner, Dir. Sales Promotion
Hal Childs, Dir. of Photography
Malcolm Rippeteau, Dir. & Writer
Ken Kracht, Dir. of Illustrative
Photography a
Connie Andersen, Slidefilm Dept. *
John Goulden, Set Designer. Studio Mgr.
Services: Complete creative and production
facilities for motion pictures, slidefilms, and
stripfilms. Research, writing, photography,
sound recording, editing, and stripfilm services
for industrial and business films. FACILITIES:
10,000 sq. ft. 3,700 sq. ft. shooting stage with
14 ft. clearance under cat-walks; 16mm
Mitchell camera equipment; gasoline generator
& battery packs for field work; Ampex and
Magnasync recording equipment; double sys-
tem projection facilities.
RECENT PRODUCTIONS AND S P O rs S O R S
Motion Pictures: Progressive Processing
(Universal Oil Products Co.); Principles of
Frequency Response ( Instrument Society of
America) ; Moving Mountains; A Load Off
Your Mind (Clark Equipment Company) ; Five
Keys to Success (Tyler Refrigeration Corpora-
tion). Slidefilms: T-2i Excavator Crane
(LISTING CONTINUES ON FOLLOWING PAGE)
BUSINESS SCREEN MAGAZINE
«»
Good action shots in any light
with 'Superior' 4 film"
says Don Malkames, A.S.C.
The high speed 'ind extreme latitude of Du Pont
Superior® 4 Motion Picture Fihn made it the
choice of Don Malkames, Director of Photog-
raphy for Louis Kelman's production. "The
Burglar," released through Columbia Pictures.
Shot largely on location in Atlantic City.
N. J., "The Burglar" posed some serious prob-
lems. Like the scene above. Filmed at night,
with bright lights shining into the lens, this shot
still shows good contrast, fine definition in
darker areas— made possible by the use of
Du Pont '"Superior" 4.
"On location, I know I can't miss with
'Superior' 4," says Mr. Malkames. "For set
work. Du Pont 'Superior' 2 lets me get just the
lighting effects I want . . . without danger of
under-exposure.
"The service we get from the Du Pont Tech-
nical Representative. J. T. Dougherty, the inter-
est he takes and the technical information he
furnishes . . . that's very important, too."
For more information about Du Pont Motion Picture
Films, contact tlie nearest Sales Office, or write
Du Pont. Photo Products Dept.. 2420-2 Nemours
Building. Wilmington 98. Del. In Canada: Du Pont
Company of Canada (1956) Limited, Toronto.
Better Things for Better Living . . . through Chem'isiry
8TH ANNUAL PRODUCTION REVIEW
141
METROPOLITAN CHICAGO:
PILOT PRODUCTIONS: Cont'd.
(Clai'k Equipment Company >; Flexidyne
(Dodge Mfg. Co.) ; Sew Dimensions for Sales
(Voice of Music Corp.) ; Flat. Wide & Hand-
some ( Electro- Voice Co.) ; The Big One (Chi-
cago Community Fundi.
Playhouse Pictures
360 North Michigan Avenue, Chicago 1,
Illinois
Phone : STate 2-3686
Peter Del Negro, Maimgev & Representative
(See complete listing in Los Angeles area)
PRODUCERS FILM STUDIOS
(Jack Lieb Productions)
540 Lake Shore Drive, Chicago, Illinois
Phone: WHitehall 3-1440
Date of Organization : 1946
Branch : 10281 E. Bay Harbor Drive. Miami
Beach 54, Florida. Phone: UNion 6-3009.
Jack H. Lieb, President
Warren H. Lieb, Vice-President &
Production Sitprv.
Walter A. Hotz, Chief Sound Engineer
John Jast, Recordist & Music Librarian
Charles A. Click, Sales Manager
Elsie Kerbin, Head Editor
Elaine Badis, Office Manager
Services: Motion picture production; indus-
trial, theatrical, television; sales promotional,
institutional and sales training; specialists in
travel promotion films, television productions,
spots and shows. Film strips and sound slide-
films. Consultant on all motion picture prob-
lems. Facilities: Complete studios, 2 sound
stages, RCA 35mm and 16mm magnetic and
optical recording. Specialists in hi fidelity
magnetic mixing. Original music scores and
music libraries including Capital "Hi Q"
series. Complete editing facilities with optical
and magnetic Moviolas. Interlock projection,
35mm, 16mm, optical or magnetic. Animation
and title production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Kaiser Dome at Virginia
Beach (Kaiser Aluminum and Chemical
Sales); Hail to the Cook (Hotel, Restaurant
and Bartenders International Union AFL-
CIO) ; Blade Lake, Caland at Steeprock ( Con-
.struction Aggregates Corporation) ; The Eyes
Have It ( Plastic Contact Lens Company ) .
■3f
Reid H. Ray Film Industries, Inc.
208 South LaSalle Street, Chicago 4, Illinois
Phone: Financial 6-0897
Frank Balkin, Vice-President. Mid-West
Sales
(See complete listing under St. Paul, Minn.)
Rudy Swanson Productions
7715 Oglesby Avenue, Chicago 49, Illinois
Thomas Fenton, Sales Representative
(See complete listing Appleton, Wisconsin)
SARRA, INC.
16 East Ontario Street, Chicago 11, Illinois
Phone: WHitehall 4-5151
200 East 56th Street, New York 22, N.Y.
Phone: MUrray Hill 8-0085
Date of Organization: 1937
(At New York City Studios)
Valentino Sarra, President
Morris Behrend, General Manager
John Henderson III, Sales Manager
Rex Cox, Creative Director
Robert Jenness, Director
Stanley Johnson, Director
George Altman, Chief Editor
David Fletcher, Art Director
(At Chicago Studios)
Robert L. Foster, Manager
Marvin Bailey, Production Manager
Karl Oeser, Photography
Norman Schickedanz, Director
Harry Holt, Creative Director
John Brix, Assistarit Prod. Mgr.
Helen Krupa, Scenario Supervisor
George DeDecker, Art Director
Harold Lignell, Laboratory Manager
Victor Cosgrave, Sales
Hal Toleman, Sales
Bill Newton, Sales
Services : Creation and production of motion
pictures, slidefilms and television commercials
for sales, sales training, product promotion
and information, employee training and indoc-
trination, safety training and promotion, pub-
lic information, Armed Forces training sub-
jects. Facilities: Sound stage, 16mm and 35-
mm motion picture cameras; still photographic
equipment and personnel; 16mm and 35mm
editing; 16mm and 35mm processing labora-
tory; art and animation; creative staff.
RECENT PRODUCTIONS AND SPONSORS
(All references for television commei'cials )
TV Commercials: For Pet Milk Company
( Gardner Advertising Company ) ; Rheingold
Beer ( Foote, Cone & Belding); Molson"s Ex-
port Ale ( Cockfield, Brown & Company,
Limited); Bulova Watch Company, National
Biscuit Company ( McCann-Erickson, Inc.);
Camay Soap, Brading's Ale (The F. H. Hay-
hurst Company Limited); Timken Roller
Bearing Company (BBD&O); Campbell Tag-
gart Associated Bakeries; Salada Tea (Sulli-
van, Stauffer, Colwell & Bayles, Inc. ) ; Chock
Full O'Nuts Coffee (Grey); Richard Hudnut
Sportsman Grooming Essentials ( Norman,
Craig & Kummel, Inc.); Birds Eye Frozen
Fish ( Young & Rubicam, Inc. ) ; Schoenling
Beer ( Rollman Advertising Agency); Breck
Hair Set Mist ( H. B. Humphrey, Alley &
Richards); Breck Banish and Shampoo (N.
W. Ayer & Son) ; Knox Gelatine (Charles W.
Hoyt Company ) ; and others.
Telepix-Anderson, Inc.
6620 Diversey, Chicago 35, Illinois
Stanley Anderson, in charge
410 S. Michigan Ave., Chicago 4, Illinois
Robert F. Edmonds, in charge
(See complete listing in Los Angeles area)
UPA Pictures, Inc.
360 N. Michigan Ave., Chicago 1, Illinois
Phone: ANdover 3-7566
Jerry Abbott, Sales Executive
(See complete listing under Los Angeles area)
TELECINE FILM STUDIOS, INC.
100 S. Northwest Highway, Park Ridge, 111.
Phone: TA 3-1418
Chicago Line RO 3-5818
Date of Organization: 1952
Byron L. Friend, President
June A. Friend, Secretary-Treasurer
Henry Ball, Facilities Manager
Hans Graff, Supervising Editor
Helen Leber, Talent Contact
Services: Motion pictures for industry and
television, color or b&w; 35mm or 16mm, stu-
dio or location. TV commercials, complete
packaging service, editing, re-recording, mix-
ing, interlock screening and recording; script
writing; animation; consultation. Hi-speed
photography for observation and analysis;
time-lapse films. Facilities: Multiple camera,
continuous shooting picture equipment, 35mm
or 16mm cameras; magnetic sound recorders;
sound stage 30' x 45', five-channel re-i-ecording
and mixing ; selsyn interlock. Gasoline and i
battery-driven generators for location ; wire- '
less microphones. Lighting equip, for studio
and location; editing equipment, including 35-
mm, 16mm Moviolas.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Great Enterprises (Chicago
Metropolitan YMCA ) ; Ideas and Film ( Bell
& Howell Company); Chicago Youth Rally
( Coca-Cola Company) ; Bill's Better Breakfast
(Cereal Institute); Tlie Adventurers (Willis
Butler). Filmed Television Programs: Zoo
Parade, World Safari ( National Broadcasting
Company). TV Commercials: for Lyttons,
Cooking Magic, Ding Dong School, Papermate,
Healthknit.
UNITED FILM & RECORDING
STUDIOS, INC.
301 East Erie Street, Chicago 11, Illinois
Phone: SUperior 7-9114
Date of Organization : 1928
Date of Incorporation: 1933
William L. Klein, President & Exec.
Producer
Elliot Schick, Film Director
John Bruun, Creative Director
Larry Wellington, Creative Musical Uirecior
Bryan Wright, Chief, Engineering Dept.
Howard Alk, Head of Editing Dept.
Marilyn Friedel, Sales Development (Si-
Traffic Coordination
Ed Hanson, General Sales Manager
Services: Creators and producers of motion
pictures, slidefilms, radio & TV commercials
and related materials for a complete custom-
made package in all branches of business and
industry. Facilities: Modern, fully equipped,
air conditioned studios, 16mm and 35mm fea-
turing Western Electric and RCA sound,
Mitchell cameras, Ampex, etc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: As Ye Soiv (State of Illi-
nois); Because Men Dream (Jewish Federa-
tion of Chicago); Quality House (Lathing
Foundation of Chicago); More Money in
Meat; The Holly mat ic Story (Hollymatic
Corporation ) .
"JS" this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Review.
BUSINESS SCREEN MAGAZINE
WILDING PICTURE PRODUCTIONS, INC.
1345 Argyle Street, Chicago 40, Illinois
Phone: LOngbeach 1-8410
Date of Organization: 1914
Date of Incorporation: 1927
BRANCH OFFICES
New York : 405 Park Avenue, New York, N.Y.
Phone: PLaza 9-0854. T. H. Westermann,
Vice-President.
Detroit: 4925 Cadieux Road, Detroit, Mich.
Phone: TUxedo 2-3740. Dean Coffin,
Vice-President.
Cleveland: 1010 Euclid Bldg., Cleveland,
Ohio. Phone : TOwer 1-6440. Larry Young,
District Manager.
Pittsburgh: 3 Gateway Center, Pittsburgh,
Pa. Phone: GRant 1-6240. Quin Short,
! District Manager.
I Cincinnati: 617 Vine St., Cincinnati, Ohio.
Phone: GArfield 1-0477. R. L. McMillan,
District Manager.
Chicago: 1345 Argyle Street, Chicago 40.
Hugh Gage, District Manager.
, St. Louis: 3920 Lindell Blvd., St. Louis, Mo.
Phone: JEfferson 5-7422. Jack Robertson,
District Manager.
[Hollywood: 5981 Venice Blvd., Hollywood,
' California. Phone: WEbster 8-0183.
I Frank MuUaney, in charge.
i
i C. H. Bradfield, Jr., President
I J. A. Kellock, Vice-Pres. & General Mgr.
Jack Rheinstrom, Vice-President, Sales
C. B. Hatcher, Vice-President, Finance
A. J. Henderson, Vice-Presldeyit, Creative
[ Services; Wilding-Henderson, Inc.
1 J. E. Parrott, Vice-President & General
Manager, Wilding-Henderson, Inc.
Walter Tinkham, Vice-President, in charge
of Production
Norman B. Terry, V ice-Pr evident , Sales;
Wilding-Henderson, Inc.
G. Duncan Taylor, Prod. Mgr., Slidefilm
Dept.
William J. Morris, Production Mgr.,
New York
Charles O. Dennis, Production Mgr., Detroit
Morgan W. Gibney, Product Development
James M. Constable, Vice-President &
Executive Producer
Russ Raycroft, Director, Television Division
A. J. Bradford, Director, Customer Services
Jerome C. Diebold, Executive Producer,
Government Services
Hai-old A. Witt, Executive Producer,
Government Services
Harold Kinzle, Laboratory Superintendent
Gilbert Lee, Art Director
James E. Dickert, Recording Director
Jack A. Krieger, Advertising & Sales
Promotion
J. B. Morton, Sales Co-ordinator
Services: Creators and producers of motion
pictures and slidefilms for business and in-
dustry; television commercials; complete live
shows and presentations for conventions and
sales meetings. Facilities: Four nationwide
studio and service operations, detailed as fol-
lows :
Chicago: Home office and main studios: 60,000
sq. ft. of floor space — 27,000 sq. ft. in three
sound stages — 200' x 75' ; 100' x 70' and 100' x
50' ; remainder to administrative, service and
creative offices; still and motion laboratories;
optical and animation departments ; art depart-
ment; screening rooms; sound i-ecording de-
partment; film vaults; carpenter shop and
other departments. Wilding Customer Serv-
ices department located at 5137 Broadway,
Chicago in one-story building of 14,000 sq. ft.
It provides stage of 3,500 sq. ft. for slidefilm
production; remainder for servicing and stor-
age of industrial show equipment and demon-
stration area.
» * »
Detroit: Studio operations are housed in mod-
ern building especially constructed for motion
picture production. New building contains
administrative, sales and service offices; graph-
ic arts department; two sound stages, totaling
8,000 sq. ft., and screening rooms. Wilding-
Henderson, Inc., is a new addition to national
organization, offering training, sales promo-
tion and merchandising services. Its modern
building at 13535 Livernois St. houses own
staff of planning, merchandising, editorial and
creative personnel.
New York : In addition to sales and service
offices listed above. Wilding now provides com-
plete motion picture and television production
facilities at 157 E. 69th St. The new studio
puts all eastern production personnel under
one roof; provides two sound-proof stages
totaling 3,000 sq. ft.; a carpenter shop; sound
recording equipment; cutting and projection
facilities and administrative offices. Easy ac-
cessibility from 69th St. for handling auto-
mobiles, trucks and large appliances.
Hollywood: Sales and service facilities, sound
stage, screening room and all other equipment
for motion picture production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: 1958 New Car and Truck
Announcement Pictures ( Ford Motor Com-
pany); Ace Ranchero (Deere & Company);
For Immediate Action (A.T.&T.); Color
Magic (Interchemical Corporation); White
Magic ( Morton Salt Company ) ; Path ways to
Yesterday (Illinois Bell Telephone) ; Asbestos,
A Matter of Time (Johns Manville ) ; The Road
Ahead (General Electric); The Big Change
( Standard Oil of Indiana ) ; Spring Dealer
Meeting (Goodyear); Order Makers Institute
(Truscon Steel Div. of Republic Steel Cor-
poration); Jet Aircraft Rendezvous (U.S.
Navy); A Product of the Imagination (Al-
coa); Bread on the Water (Sinclair); You
Decide (Ohio Oil); Space, Time and Steel
( Armco) ; llOi Sutton Road (Champion Paper
and Fibre Company); The Story of Main
Street (Dun and Bradstreet); Paint for the
Pictures of Tomorrow ( Rinshed-Mason ) .
Slidefilms: Ask for the Business (Financial
Public Relations Association) ; The Ford
Seminar (Ford Motor Company) ; The Follow
Tlirough, Fixtures, Light for Easy Seeing,
Lighting for Comfort, Light for Living (Gen-
eral Electric) ; Assured Accumulator (New
York Life) ; Timken Heavy Duty AP Railroad
if' □ iJL ^ ri
WEST CENTRAL
Bearing (Timken Roller Bearing); Tips on
Using Tools, Demonstration Towmotor (Tow-
motor Corporation ) ; Miracle for Milady
(Whirlpool Corporation). Wide Screen slides
and slidefilms for Morton Salt. Slides, road
show-slides and slidefilm for Kellogg Company.
TV Commercials: for Alcoa (Fuller and
Smith and Ross ) ; Pure Oil Company ( Leo
Burnett); Pontiac ( McManus, John &
Adams); Plymouth (N. W. Ayer); Ford (J.
Walter Thomp.son ) ; Standard Oil of Indiana
(D'Arcy); Union Carbide (J. M. Mathes) ;
Western Auto Supply (Bruce B. Brewer);
Cities Service (Ellington & Company) ; R.C.A.
Whirlpool (Kenyon & Eckhart) ; Lincoln
(Young & Rubicam) ; Quaker Oats (Needham,
Louis & Brorby); Peters Shoe Company
(Henri, Hurst & McDonald); Kelvinator
(Gayer); Colgate (Lennon & Newall ) ; Trix
( Tatham-Laird ) ; Pabst (Lester M. Malitz);
Hit Parade Cigarettes (BBD&O); Camels
( William E.sty ) ; A.M.F. Bowling Stars
(Fletcher D. Richards) and others. Indus-
trial Shows: for Standard Oil of Indiana;
Ford Motor Company; American Kitchens;
Butler Manufacturing Company; Motorola
Corporation; Admiral Corporation; Electric
Auto-Lite Company; Dodge, DeSoto, Ply-
mouth, Chrysler Imperial and Dodge Truck
Divisions of Chrysler Corporation.
4e-
Raphael G. Wolff Studios, Inc.
2103 Orrington Avenue, Evanston, 111.
Phone: DAvis 8-7236
Carl Wester, in charge
(See complete listing under Los Angeles area)
Illinois
G & G FILM CORPORATION
113 North Market Street, Champaign,
Illinois
Phone: FLeetwood 6-4266
Date of Organization : 1955
Perry Gliessman, President
George Grubb, Vice-President
Gordon Grubb, Secretary-Treasurer
Lee Stark, General Manager
Bill Godsey, Production Manager
Gene Wilder, Art Director
Services: Scripts and storyboards, live action
and animation including articulated dolls;
complete production of 16mm sales, training,
public relations, educational and indu.strial
films, also Television commercials. Facilities:
Multiple camera, continuous shooting picture
equipment, 16mm cameras; sound recorders;
new studio with 3,200 sq. ft. of floor space
including sound stage and narration booths;
five-channel re-recording and mixing. Complete
personnel and equipment for studio and loca-
tion; complete 16mm editing equipment. Three
man art department.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Windows (Ponderosa Pine
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
WEST CENTRAL: Kansas, Minnesota
G & G FILM CORP.: Cont'd.
Woodwork Association) ; Panelized A & W
Stand (A & W Root Beer Co.) ; Pork People
Like (University of Illinois) ; A Voice in the
Market Place (Illinois Grain Corporation) ;
The Farmer Makes Policy (Illinois Agrciul-
tural Association) ; Parrish Hall Construction
(Creative Building Inc.). TV Commercials:
for Illinois Bell Telephone Co. (N. W. Ayer &
Son, Inc.); Monogram Heaters (The Biddle
Co.) ; Smith Oil & Refining Co. (R. E. Holl-
ingsworth & Assoc); Smith-Douglass Com-
pany, Inc. (Richard Crabb Associates) ; Holly-
wood Candy Co. (Grubb-Petersen Advertis-
ing).
New World Productions
1224 N. Glenwood Street, Peoria, 111.
(See complete listing under Los Angeles area)
Kansas
CENTRON CORPORATION, INC.
West Ninth at Avalon Road, Lawrence,
Kansas
Phone: Viking 3-0400
Date of Organization : 1947
Arthur H. Wolf, President and Exec. Prod.
Russell Mosser, Executive Vice-President
and Treasurer
Norman Stuewe, Vice-President
Charles Lacey, Secretary and Director of
Production
Maurice Prather, Motion Picture
Photography
Margaret Travis, Script Supervision
Jerry Drake, Script
Harold Harvey, Director
Gene Courtney, Director
Robert Rose, Still Photography
Dan Palmqui.st, Editing
Oscar Rojas, Art Director
Services: Motion pictures and slidefilms for
public relations, sales, training, education and
television. Subcontracting. Specialized sports
photography. Specialized color and/or black
and white still assignments. Animation and
recording service. Facilities : New studio and
office facilities include 60' x 100' x 27' sound
stage, voice studios, editing rooms, sound
rooms, etc.; Mitchell and Cine Special cam-
eras; complete lighting and sound equipment
for studio and location.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Whitehall u-isoo (Ameri-
can Medical Association) ; Eye to the Sky;
T37 Engineering; Engineering Problems on
the 620 (Cessna Aircraft Company) ; Trans-
portation by Land; Transportation by Air;
Transportation by Water; Seasonal Changes
in Plants; How Seeds Are Scattered; Animals
and Their Homes; Animals Through the Win-
ter; Let's Try Choral Reading; and others
(McGraw-Hill Young America) ; Basketball
Hilites of 1957 (University of Kan.sas). Film-
strips: School Helpers Series; Federal Gov-
ernment Series; Elementary Science *6'
(McGraw-Hill Young America ) . Slidefilms :
The Name is G-B Duct (Gustin-Bacon Mfg.
Co.) ; What Changed Charley? (Board of Lay
Activities, The Methodist Church).
Minnesota
CONTINEMTAL FILMS
(Div. of Midwest Radio-Television, Inc.)
47 South Ninth St., Minneapolis 2, Minn.
Phone: FE 8-6301
Date of Organization : 1954
Robert Ridder, President
F. Van Konynenburg, Executive Vice-Pres.
Paul D. Rusten, E.vecutive Producer
Richard C. Polister, Production Director
Wallace N. Kammann, Head Cameraman
Ben C. Goldenberg, Sales
Services: Writing, direction and production
of color and black and white motion pictures
for business, education, religion and television.
Complete production staff. Facilities: .30' x
60' sound studio; Arriflex, Mitchell cameras;
editing, interlock projection; synchronous
magnetic film sound recording and mixing;
film music library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Your Future (Humboldt
Institute) ; It's Easy to Bend (O'Neil-Irwin) ;
Trackmaster (Owatonna Tool) ; Automation in
Passenger Tire Building (United States Rub-
ber) ; They Called It Minnesota C Minnesota
Centennial Commission). Slidefilms: The
Retarded Child — Planning His Future (Min-
nesota Welfare) ; Eugene of Paris (Rayette,
Inc.). TV Commercials: King Koil (United
States Bedding) ; .lanney Best Paints (Erwin,
Wassey, RuthraufF & Ryan, Inc.).
•H-
EMPIRE PHOTOSOUND INCORPORATED
1920 Lyndale Ave. South, Minneapolis 5,
Minn.
Phone: FRanklin 4-5040
Date of Incorporation: October, 1945
William S. Yale, President
Charles B. Woehrle, Secretary-Treasurer
Catherine Running, Business Manager
Richard Jamieson, Production
Arthur Nicol, Director of Slidefilms &
Animation
Gwen Wohlfeil, Assist. Production Mgr.
John Raddatz, Chief Cameraman
Frank Punchard, Editor
Sam Sabean, Sound Engineer
Services and Facilities: Completely equipped
production facilities for motion pictures, sound
slidefilms, television commercials and sales
meeting presentations. 16mm Maurer camera.
Time-lapse, slow motion equipment. Editing,
and interlock projection. Animation, sound re-
cording studio 40' X 60' sound stage. Tape and
magnetic film recording, disc and tape music
libraries. Process screen and arc rear pro-
jection. High fidelity public address system.
16mm Eastman arc projector. Strong Arc
projector for 3*4 x 4 slides and filmstrips,
8 ft. X 10 ft., 8 ft. X 20 ft., 12 ft. X 30 ft. and
20 ft. X 20 ft. projection screens, available
for conventions, sales meetings, etc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Truly Yours, A Promise
I Farmers Union Central Exchange); The
Land Leveler (The Farmhand Company);
Empire on Parade, Glorioiis Glacier Park
(Great Northern Railway Company) ; An In-
troduction to the Hossfeld Universal Bender
(Hossfeld Manufacturing Company) ; Prog-
ress Report, Out of the Earth, Spanish and
Japanese versions (International Minerals &
Chemical Corporation) ; Growing Places (Min-
nesota Mining & Manufacturing Company).
Slidefilms: Batter Breads, Better Biscuits,
Muffin Making, This Is My Life (General
Mills, Inc.) ; Double-tested House Paint (Mar-
shall Wells Company i ; Permanent Hair Color,
Hair Bleaching (Rayette, Inc.). TV COMMER-
CIALS: for Farmers Union Central Exchange,
The Farmhand Company, Minnesota Mining &
Manufacturing Company.
REID H. RAY FILM INDUSTRIES, INC.
2269 Ford Parkway, St. Paul 16, Minnesota
Phone: Midway 9-1393
Date of Organization : 1910
Branch Offices: 208 S. LaSalle St., Chi-
cago 4, 111. Phone : Financial 6-0897. Frank
Balkin, Vice-President Mid-West Sales. 384
West 1st St., Dayton 2, Ohio. Phone: BAld-
win 2-5174. A. Merrit Simpson, Vice-Presi-
dent Eastern Sales. 716 No. LaBrea, Holly-
wood. Phone: WEbster 5-3737. Anatole
Kirsanoff, Animation Director.
Reid H. Ray, President
William H. Ringold, Vice-President
R. V. Jeffrey, Vice-President, General Sales
Frank Havlicek, Sales Mgr., Film Ad. Div.
Robert E. Whitney, Asst. to the President
Ellsworth H. Polsfuss, Production Manager
Clive Bradshaw. Laboratory Supervisor
Gordon Ray, Director
Robert H. Winter, Chief Film Editor
R. B. Nelson, Director
Services: Motion pictures, slidefilms, TV films
and commercials (live or animated). Screen
advertising for theatres (local, regional, na-
tional). Facilities: Creative department;
studio, laboratory, opticals, titles; animation;
16 & 35mm production equipment with sound
recording in studio or on location; RCA mag-
netic or optical sound 35 & 16mm.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Where Law and Practice
Meet (West Publishing Company); Write
Your Own Ticket (Gale Institute) ; Cotton
Meets the Challenge, So You're Going to Buy
a Combine (International Harvester) ; On the
Practical Side, Investing for Better Living
( Masonite Company) ; 1/3 Mile per Hour,
Highways Unlimited (Harnischfeger Corpora-
tion ) ; Saucepan Sorcery ( Swift & Company) ;
Miracle in Nebraska, It Can't Be Done, Whafs
New for '.58 (Deere & Company) ; Sea Power,
series. Sixth Fleet — Force for Peace (U.S.
Navy). Slidefilms: Checker Bagger, Opera-
tion Meat Department, Operation Gross Profit
(IGA); The Value of Specialty Advertising
(Harrison-Smith); There's a Big Difference
(Butler Manufacturing Company) ; Window
Beauty Can Help Sell Homes (Andersen Cor-
poration). TV Commercials: for Hamms:
Top Value Stamps; Northern States Power;
Scott- Atwater; Toro; Glass Wax; Kerr-
Magee; Pillsbury and Tecnique.
BUSINESS SCREEN MAGAZINE
I GEORGE RYAN FILMS, INC.
\ 210 South Seventh St., Minneapolis 2,
Minnesota
Phone : FEderal 5-8864
Date of Organization : 1955
George M. Ryan, President
Henry K. Knoblauch, Vice-President,
Treasurer
Wayne A. Langston, Vice-President, Gen.
Manager
David E. Westphal, Camera-Editing Depts.
Donald J. Egerstrom, Sound Dept.
Services: 16 and 35mni for motion pictures,
television film commercials, sound slidefilms.
Facilities : 1000 sq. ft. sound stage plus silent
shooting stage approximately 750 sq. ft. with
two working kitchens; miscellaneous 16mm
cameras, 35mm blimped Arriflex, Magnasync
tape recorder, ^4" Ampex tape recorder, 16
and 35mm Moviola with complete editing
facilities: screening room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Code Gl5 MF 7, Warehous-
ing Operations (Pillsbui-y Mills, Inc.); Hot
Breads 'Round the Clock (General Mills, Inc.) ;
Diagnosis: Overload (United Hospital Fund).
TV Commercials: for various clients in 1957.
Kansas City, Missouri
THE CALVIN COMPANY
1105 Truman Road, Kansas City 6, Missouri
Phone: HArrison 1-1284
Date of Organization: 1931
Branch Office: G. S. Kedey, Mgr. Motion
Picture Centre, Toronto, Canada — Cana-
dian Representative.
Forrest 0. Calvin, President
Lloyd Thompson, Executive Vice-President
Larry Sherwood, Vice President
Neal Keehn, Vice President
Frank Barhydt, Vice President
Betty C. Calvin, Secretary-Treasurer
Richard Bulkeley, Production Manager
James Y. Hash, Comptroller
Leonard Keck, Operations Manager
William D. Hedden, Laboratory Siipt.
Maxine Covell, Office Manager
Services: 16mm color, sales and sales training
films; service work and laboratory facilities
for other producers, universities and indus-
trial photographic departments. Facilities:
Two sound stages, area 19,000 sq. ft.; location
equipment; laboratory with output of 25,000,-
000 ft. black and white, 20,000,000 ft. color a
year; Kodachrome and 16mm negative-positive
color printing and processing. 14 editing
rooms; two sound studios with six channels,
1 eight phono, recording equipment for film,
tape, wax, magnetic film; eight full-time di-
I rectors; creative staff; complete animation
music facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Alertness Avoids Accidents
■ (AAA); In the Middle, The Grapevine, Hoiv
I Much Cooperation, The Follow Through
I (McGraw-Hill and Alcoa) ; Your Future with
I Caterpillar, The Road Ahead (Caterpillar) ;
Enemy Underground (Dow Chemical) ; To-
I morrow's Fuel — Today (D-X Sunray) ; Mur-
j der on the Screen (Eastman Kodak) ; Streak
of Luck (Kansas City United Fund); New
Roads to Profits (LeTourneau — Westing-
house); Football for Millions (Official Sports
Films Service) ; Buried Treasicre, Blessed
Event (Phillips Petroleum Company) ; Opera-
tion Understanding (Pittsburgh Plate Glass
Company) .
St. Louis, Missouri
CONDOR FILMS, INC.
1006 Olive Street, St. Louis 1, Missouri
Phone; MAin 1-8876
Date of Organization: 1951
Bradford Whitney, President
Edgar F. Stevens, Vice-President
Dean Moore, Production Manager
Mildred Smith, Secretary
Charles L. Harris, Jr., Cinematographer
Eddie Moore, Still Photographer
Services: Producers of 16mm and 35mm sound
motion pictures and slidefilms for sales promo-
tion, advertising, public relations, training, tv.
Complete creative, writing and production
staffs. Productions from script to screen or
service work; i.e., editing, adding sound and
music to films already shot. Facilities: Air-
conditioned sound stage with heavy-duty
lighting. Maurer, Bell & Howell cameras.
Stancil-Hoffman synchronous magnetic record-
ing 16mm, 17V2mm, quarter-inch. Multiple
channel synchronous interlocked mixing.
16mm, 17y2mm and 35mm Moviolas (picture
and sound). 16 and 35mm (arc) interlock
projection. Music and sound effects library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tivine Making in the Land
of the Mayas (Midwest Cordage Company) ;
Hot Sticks on Rural Lines; Keeping 'Em Hot
on 3Jf5,000 Volts; Making Good Connection
(A. B. Chance Co.) ; Wagner Air Brake Sys-
tems (Wagner Electric Company) ; Memories
of Lucy Wortham James (The James Founda-
tion) ; Highlights of 1957 (Eli Lilly and Com-
pany). Slidefilms: Bwifc //awdhwg' (Ralston-
Purina Company) ; The Story of D. Q. Joe
(Dairy Queen Co.) ; Gridiron 1957. ana-
morphic slide presentation (Advertising Club
of St. Louis) ; Industrial Development, slide
presentation (Chamber of Commerce of St.
Louis). TV Commercials: for Union Electric
Company, Anheuser-Busch, Inc., Creamo Mar-
garine, Ralston-Purina Company, etc.
CHARLES GUGGENHEIM &
ASSOCIATES, INC.
3330 Olive Street, St. Louis, Missouri
Phone: JE 5-9188
Date of Organization: 1956
Charles Guggenheim, President
Jack A. Guggenheim, Vice-President
Jack A. Guggenheim, Jr., Secretary
Thomas Guggenheim, Treasurer
Services: Production of theatrical and non-
theatrical motion pictures. Facilities: Com-
plete 16 and 35mm editing, projection, sound
recording, mixing, dubbing, interlock, camera,
and lighting facilities.
WEST CENTRAL: Missouri
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A City Decides (Fund for
the Republic) ; The Big City (City of St.
Louis) ; World of One (Chicago Joint Appeal) ;
The Man Who Called (National Council of
Catholic Men) ; The Saint Louis Bank Robbery
(self -produced for Guggenheim & Assoc).
HARDCASTLE FILM ASSOCIATES
7811 Carondelet Ave., St. Louis 5, Mo.
Phone: Parkview 6-0202
Date of Organization: 1930
J. H. Hardcastle, Producer
C. E. Talbott, Photography
Richard Hardcastle, Editorial
Richard Hardcastle, Jr., Production
Services: Motion pictures, slidefilms, and TV
commercials; advertising, public relations,
sales, industrial training, civic, religious, fund
raising films. Facilities: 35mm and 16mm
equipment, sound stage, editing rooms, port-
able lighting and recording equipment for lo-
cation production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Presidents' Nig lit (South-
western Bell Telephone Company ) ; Sam Sad-
sack (Krupnick, Inc.) ; Expecting (Social
Science Films) ; Dairy System (Farm Films,
Inc.). Slidefilms: Multi Luber #J (Lincoln
Engineering Company, Lincoln-Mercury Div.) ;
Multi Luber #2 (Lincoln Engineering Com-
pany, Edsel Division) ; Summer Highways &
Buy ways (The Seven Up Company). TV
Commercials: for Chicago Auto Wreckers
(Robert Lurie, Inc.) ; Haase Olives (Rutledge
& Lilienfeld, Inc.) ; Hamiltonian Savings and
Loan.
PREMIER FILM
AND RECORDING CORPORATION
3033 Locust Street, St. Louis 3, Missouri
Phone: JEflferson 1-3555
Date of Organization: 1936
Theodore P. Desloge, President and Exec.
Prod.
Wilson Dalzell, Vice-President and Assoc.
Prod.
Roger E. Leonhardt, Production Manager
Charles Kite, Editorial Supervisor
H. Stewart Dailey, Director of Photography
Robert Hoover Kirven, Creative Director
James E. Darst, Director of Sales
Services: Creators and producers of business,
industrial, religious, documentary, theatrical
and television motion pictures and sound slide-
films — 16 or 35mm sound, black and white or
color. Facilities: Air conditioned studios,
sound stage, 35 and 16mm screening rooms.
Mitchell, Bolex, B & H, 35 and 16mm cameras,
Fearless dolly, M-R mike boom, complete light-
ing facilities, mobile generator; complete re-
cording, mixing, scoring facilities; tape, disc,
magnetic film, interlock system; complete
effects and music library; complete editing
department, writers, directors, editors; record
processing and pressing plant.
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
WEST CENTRAL: Mo., Neb., Wise.
PREMIER FILM & RECORDING: Cont'd.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tin- Cardinal Tradition
(Anheuser-Busch, Inc.); Bud Half Qi(arts.
Pick-A-Pair of Six Packs ( D'Arcy Advertis-
ing Company); Bu.sch Bavarian Story 19.58
(Gardner Advertising Company). Slidefilms;
Perspective (Missouri Historical Society) ;
The Living Christ Series, 7, The Blessings of
the Christ Child (Concordia Publishing
House); Falls City Beer sales training film
(Horan-Daugherty, Inc.). TV Commercials:
For Reisch Beer ( Oakleigh R. French & Asso-
ciates) ; Budweiser (D'Arcy Advertising Com-
pany) ; Busch Bavarian Beer, Monsanto Chem-
ical (Gardner Advertising Company) ; MauU's
Barbecue Sauce (George Nagel & Associates) ;
Siegler Heaters (Siegler Corporation).
Wilding Picture Productions, Inc.
.3920 Lindell Boulevard, St. Louis, Mo.
Phone: .JEfTerson 5-7422
-Jack Robertson, District Manager
(See complete li.sting under Chicago area)
Nebraska
CHRISTENSEN-KENNEDY PRODUCTIONS
.'5.5.53 Farnam Street, Omaha, Nebraska
Phone: AT 2977
Date of Organization : 1956
Ray Christensen, Partner. Producer-
Director
Dennis M. Kennedy, Partner, Producer-
Director
Herb Hellwig, Representative
Kenneth C. Dunning, Art Director
Services: Industrial, public relations, training
and sales films; slide film strips; animation;
visual aids work; and TV commercials. Facili-
ties: Equipment for the production of all types
of 16mm films, equipment for animation, edit-
ing, B&W processing, .'55mm color slides and
film strips.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Hcli) and Hope (Martin
Luther Home for Retarded Children, Beatrice,
Nebr. ); Faahion Show (The Clarkson Hospi-
tal). Slidefilms: Selling Group Plans (Mu-
tual Benefit of Omaha); How to Do Magic
Tricks ( Paxton & Gallagher Co., Buchanan-
Thomas Adv.) ; A New Benefit Plan for Em-
plogees (Omar, Inc.).
KEITH FILM PRODUCTIONS
2820 Harney Street, Omaha, Nebraska
Phone: .lAck.son 35.59
Date of Organization: 1953
.fames C. Keith, Owner
E. LaMont Williams, Production Mgr.
Helen W. Gloeb, Art & Animation Director
Services ; Production of motion pictures,
16mm for advertising and sales purposes for
industry, education and television. Including
creative art and script services, photography,
live and animation. Specialists in agricultural
farm equipment sales films. Facilities: 16mm
Cine Special, Auricon and Bell & Howell cam-
eras, animation stands, large sound stage,
portable lighting, editing and viewing studios.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Dowyi to Earth (The Soil-
Mover Co. ) ; The Big Dipper ( Kooiker Mfg.
Co.) ; The Big Difference (Wind King Electric
Mfg. Co.); Forage Chopping ( Lundell Mfg.
Co.); Profits Cut and Dried ( Behlen Mfg.
Co.). TV Commercials: for Old Home
Bread, Metz Baking ( Amundsen Bolstein
Adv.); Cooper Feeds, Fairmont Foods (Allen
& Reynolds); Alamito Dairy (Ayers, Swan-
son, Omaha) ; Habco Mfg. Co. (Ayers, Swan-
son, Lincoln ) ; Metropolitan Utilities District
(Bozell & Jacobs, Inc) ; Union Pacific Railroad
(Caples & Co., Adv.); Kitty Clover Potato
Chips ( Floyd Mellen, Adv. ) ; Blue Bunny Ice
Cream ( W. D. Lyon Company).
Wisconsin
FILM ARTS PRODUCTIONS, INC.
1700 South 19th Street, Milwaukee 4,
Wisconsin
Phone: Mitchell 5-0523
Date of Organization: 1927
Harlan P. Croy, President
Walter E. Immekus, Director, Photographij
C. Oscar Lindquist, Still Photography
Alfred M. Zemlo, Chief Sound Engineer
Services: Creation and production of motion
pictures and slidefilms for industry; TV com-
mercials; slide presentations; script prepara-
tion. Facilities: New studios; sound stage
66 ft. X .50 ft.; recording studios 22 ft. x 14 ft.
and 11 ft. X 14 ft.; editing rooms; laboratory;
complete 16mm; complete lighting equipment
for location and studio work.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Out of This World ( Har-
ley-Davidson Motor Company); Fall House-
cleaning ( S. C. Johnson & Sons); Take It
Away ( Macwhyte Company); 195S Conven-
tion ( National Junior Chamber of Commerce).
Slidefilm: Behind Your Speed Queen Fran-
chise (Speed Queen Corporation).
Douglas Productions
734 N. Jefferson, Milwaukee, Wis.
Phone : Broadway 3-5680
Fred C. Raymond, Clierit Contact
(See complete listing under Chicago area)
KLUGE FILM PRODUCTIONS
3200 N. Richards Street, Milwaukee 12,
Wisconsin
Phone: FRanklin 2-0191
Date of Organization: 1952
Donald R. Kluge, Sales Manager
Douglas W. Kluge, Production Manager
Services: Scripting and production of 16mm
motion pictures for business, industry and
television. Facilities: Equipped for studio
and location photography and recording; edit-
ing; interlock projection, recording and
mixing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Resistance Welding (Re-
sistance Welder Mfgr.'s Assoc.) ; The Story of
Henri's (Henri's Food Products Co., Inc.);
The Electronic Secretary — (Theory of Opera-
tion i (Electronic Secretary Industries, Inc.);
Understanding High Fidelity (Hi-Fi House.
Inc.); Rotary Cutter and Stacker (Alfa Ma-
chine Co.) ; Junior Red Cross (American Red
Cross, Milwaukee Chapter).
Riviera Productions
230 Westmoor Blvd., Milwaukee 14,
Wisconsin
Phone: SUnset 2-8815
Robert Zens, Midwest Representative
(See complete listing in Los Angeles area)
RUDY SWANSON PRODUCTIONS
1616 Lehmann Lane, Appleton, Wisconsin
Phone : REgent 3-6272
Date of Organization: 1939
Branches: Route 2, Janesville, Wisconsin,
Harlon Long, Sales Representative; 7715
Oglesby Ave., Chicago 49, Illinois. Thomas
Fenton, Sales Representative.
Rudy Swanson, E.veciitive Producer
Robert W. Swanson, Production Supervisor
Richard Casperson, Production A.'fsistant
Gordon Daily, Sound Recording
David Porter, Studio Crew Head
Services: Creators and producers of all ele-
ments of 16mm sound, color, sales, sales train-
ing, documentary, public relations, and televi-
sion films. Facilities: Company owned mo-
tion picture center with two sound stages,
offices, projection, recording and editing facili-
ties. Main stage 40' x 60' with complete
kitchen, office and household sets. Complete
color lighting, thi'ee 16mm cameras, 16mni
magnetic synchronous recording and multi-
channel mixing; music and art facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Your Fair Share (Milwau-
kee Community Chest) ; You Can't Put a Pric,
on It; Versamatic (Supreme Products Co. > ;
These Few Seconds (Wisconsin Wire Works) :
The Gorton Story (Gorton-Pew Fishing Co.) ;
The Red Arrow Story (Wisconsin National
Guard); Sunny-Pak; Versatility in Volume:
A Study of Automation for Fish Sticks; Ad vac
( Marathon, Div. of American Can Co. ) ; The
Morning Glory Story (Consolidated Badger,
Inc.).
This 8th Annual Review Issue
Is Your Most Reliable Reference Source
• Producers whose listings appear in this sec-
tion have voluntarily supplied the minimum
client and film references for your reference
use. Five business-sponsored motion pictures
or slidefilms were the minimum requested for
an unqualified listing. Television commercials
ai-e also listed for companies specializing in
this type of production work. 9
(LISTINGS CONTINUE ON FOLLOVVING PAGE]
BUSINESS SCREEN MAGAZINE
Integrated for Performance: TECHNIRAMA and TECHNICOLOR
Now a new dimension is added to tine magic of COLOR BY
TECHNICOLOR. It is TECHNIRAMA-the Technicolor single camera,
large screen photography system. This triumphant combination
signals a new era in motion picture entertainment.
TECHNICOLOR CORPORATION • Herbert T. Kalmus, President and General Manager • Technirama and Technicolor are registered trademarks
iTH ANNUAL PRODUCTION REVIEW
Texas
Si.
Arkansas
Telepix Corporation
Delaplaine, Arkansas
Jim Vaughn, Representative
(See complete listing Los Angeles area)
Arizona
CANYON FILMS OF ARIZONA
834 North Seventh Ave., Phoenix, Arizona
Phone: ALpine 2-1719
Date of Organization : 1953
Raymond Boley, Owner-Production Manager
Bob Allen, Oivner-Director of Photography
John E. Evans, Creative Production
Wally Bruner, TV Commercial Production
Services: Motion picture producers for indus-
try, television, advertising and education. TV
spots; sound slidef51ms. Contract shooting or
editing for outside producers. Art, animation
and script services. Facilities: Two sound
stages, sound recording facilities (magnetic
film or tape) ; disc cutting. Set lighting and
complete portable lighting. Synchronous cam-
eras, recorders and dubbers. Editing dept.,
including sound cutting. Interlock projection
and recording. Set construction. 16mm or
35mm production. Complete location equip-
ment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Alpine Line (Interna-
tional Metals") ; Winter at the San Marcos
(San Marcos Resort) ; The Arabian Horse
(Arabian Horse Assoc, of Arizona). Slide-
films: Your Invitation (Paradise Memorial^
Trust); Rest haven Mausoleum (Tech Memo-^rt
rial Trust). ?
SOUTHWEST FILM INDUSTRIES, INC.
806 Roosevelt Street, Tempe, Arizona
Phone: WOodland 7-5413
Date of Incorporation: 1954
Joel A. Benedict, President
Robert M. Wachs, Vice-President
T. T. Crance, Secretary, Treasurer
Elmer F. Felton, Public Relations
Sherwood Strickler, Cinematographer
Stanley Womer, Technical Consultant
Ronald Holloway, Director of Music
Richard Bell, Script Writer
Services: Motion picture productions, busi-
ness, industrial, educational; kinescoping; TV
commercials; processing and printing 16mm
film. Facilities: 16mm film production studio
and 16mm film processing laboratory.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The All-American County
(Maricopa County, Arizona) ; Trends in Ari-
zona Living (John J. Long, Phoenix); Crea-
tures of the Desert, Irrigation (McGraw-Hill) ;
Naked Came I, Our Versatile Forest (Arizona
State College).
Extra Production Review Copies
Additional copies of this 8th Annual Review
available at $2.00 each while supply available.
Jerry Fairbanks Productions
219 Majestic Building, San Antonio, Texas
Phone: CApital 4-8641
Jack Mullen, representative
(See complete listing under Los Angeles area)
GULF COAST FILMS, INC.
Oil & Gas Building, Houston 2, Texas
Phone: Blackstone 5471. Cable: Gulfilm
Robert Yarnall Richie, President
V. G. Richie, Secretary-Treasurer
Services: Motion pictures, Richie-Graphs,
slidefilms and still photography, b&w or color!
Scripting and story board treatments ; counsel
on distribution. Facilities: Mitchell camera,
complete lighting.
RECFNT PRODUCTIONS AND SPONSORS
(See complete listing under Robert Yarnall
Richie in Metropolitan New York area)
JAMIESON FILM COMPANY
3825 Bryan Street, Dallas 4, Texas
Phone: TAylor 3-8158
Date of Organization: 1916
Branch: 936 W. Peachtree St., N.W., At-
lanta 9, Georgia. Phone: TRinity 4-6625.
Chester D. Gleason, Manager
Bruce Jamieson, Partner & Business
Manager
Hugh V. Jamieson, Jr., Partner &
Prodiiction Manager
Jerry Dickinson, TV Production Manager
Taylor Branch, TV Program Supervisor
Robert Redd, Production Services Manager
Bill Stokes, Sales Manager
Larry Buchanan, Writing
Robert Alcott, Camera
John Beasley, Animation
Paul Jamieson, Laboratory
Barbara Guild, Accounting
Sherald Brownrigg, Sound
Services: Industrial, educational, training and
public relations motion pictures, 16mm and
35mm; filmed television programs and TV
commercials; sound recording laboratory and
printing services for industrial, educational,
or producer organizations. Facilities: 15,000
sq. ft. studio, sound stage and laboratory;
complete 35mm & 16mm production equip-
ment; RCA 16mm and 35mm sound channels;
editing, printing and processing 16mm and
35mm; color printing with scene-to-scene color
correction; animation, creative staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Land Is Yours (At-
lantic Seaboard Conference of American Title
Assoc.) ; Solid Propellant Rocketry (Thiokol
Chemical Corp.); Railroading With Radar
(Southern Pacific Railroad); Adventure at
Our Door (Texas State Park Boards) ; Search
for Oil in Panama (Champlin Oil Co.) ; classi-
fied films for: Chance Vought Aircraft (3)
and Convair (3). Television Films: Texas
in Review~52 half hour programs for Humble
Oil & Refining Co. 'McCann-Erickson) ; Con-
fession—I half-hour programs for Confession,
Inc. TV Commercials: For Old Judge Coffee
( Hirsch, Tamm & Ullman) ; Humble Oil i
Refining (McCann-Erickson); Borden, Fritot
Haggar Slacks (Tracy-Locke) ; Sessions Pea
nut Butter, Jesse Jewell Frozen Foods (Craw
ford & Porter) ; Tenilhist (Pams) ; Mercantil
National Bank (Ratcliffe) ; Morton Food
(Crook Adv.) ; Bunker Hill Foods (Cargill ,>
Wilson); Red Goose Shoes (D'Arcy & Co.)
Neuhoff's Meats (C. Wendell Muench ) ; Stat
Fair of Texas (W. W. Sherrill).
KEITZ & HERNDON
4409 Belmont, Dallas, Texas
Phone: TAylor 4-2568
Date of Organization: 1950
Larry F. Herndon, Jr., Sales Mgr.
Rod K. Keitz, Production Mgr.
Tom Young, Art Director
Bob Dalzell, Production Supervisor
John Bronaugh, Photography
Services: Complete 35mm and 16mm motioi
picture services, both live photography am
animation. Facilities: 35mm and 16mn
production units.
RECENT PRODUCTIONS AND SPONSOR!
Motion Pictures : De leer ( Standard Oil Com.
pany of Indiana) ; Vornado Service (O. A
Sutton Corporation) ; Red Ball Jets (Misha
waka Rubber & Wool Company) ; Fountain
Service (Dr. Pepper Company) ; LSB (Lone
Star Brewing Company) .
MUNDELL PRODUCTIONS
4207 Gaston Avenue, Dallas 10, Texas
Phone : TAylor 1-0770
Date of Organization: 1956
Jimmie Mundell, Owner and Director of
Production
Tom Journeay, Sales Manager
Jeff Mundell, Business Manager
Services: Industrial, sales promotion, public
relations, political and TV news release serv-
ice. Facilities: 16mm and 35mm cameras,
silent and sound ; studio and location ; synchro-
nous magnetic recording; M.R. lights & grip
equipment; preparation & editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Unfinished Business (Citi-
zen's Charter Association) ; It's Courage That
Counts (Senator Ralph Yarborough) ; Rest-
land of Dallas (Restland Memorial Park) ;
Texas Labor Unites (Texas State AFL-CIO) ;
Stewardess College (American Airlines).
Robert Yarnall Richie Productions, Inc.
Oil & Gas Building, Houston 2, Texas
(See listing of Gulf Coast Films, Inc.)
United States Productions, Inc.
1714 Huldy, Houston 19, Texas
Mrs. Barbara Atwell, in charge
{ See complete listing in New York City area)
Winik Films Corporation
4300 Druid Lane, Dallas 5, Texas
Ray Jones, in charge
(See complete listing in New York City area)
BUSINESS SCREEN MAGAZINE
^
^ g
4fri
SOUTHWEST FILM CENTER
(Film production facilities of
SOUTHWEST FILM LABORATORY, INC.)
3024 Fort Worth Ave., Dallas, Texas
Phone: WHitehall 6-2184
Date of Organization : May, 1950
Irvin Gans, Executive Producer-
Jack A. Hopper, Laboratory Manager
Lloyd B. Abernathy, Producer Services
Robert E. Rogers, Editorial Supervisor
Robert Arch Green, Script
Marty Young, Director
Bill Mitchell, Set Design
Joe Harris, Animation
Oliver H. Oliver, Sound
Services: Producer services, script to screen
or any phase of production. TV film series;
TV commercials; business and educational
j films; animation. Facilities: 3200 sq. ft.
sound stage ; sound recording studio ; multiple-
f channel dubbing; music scoring. Complete
■laboratory featuring additive scene-to-scene
I color correction printing. New animation
department.
Irecent productions and sponsors
'Motion Pictures: A Better Way (Tyler Pipe
I& Foundry Co.) ; Men and Milk (North Texas
! Milk Producers Assn.); The Next Hundred
j Fears (Louisiana State University) ; The Bus
land Us (Texas Educational Agency); Saw
[Angela (San Angelo Industries, Inc.); The
\ Answer (Waco United Fund).
TEXAS INDUSTRIAL FILM COMPANY
2528 North Boulevard, Houston, Texas
Phone : JAckson 9-4377
Date of Organization : 1945
Date of Incorporation : 1956
N. Don Macon, President
S. Macon, Secretary-Treasurer
A. P. Tyler, Production Manager
Services : Industrial training and sales promo-
tion motion pictures, 16mm and 35mm sound,
color; 35mm sound slidefilms. Facilities:
16mm and 35mm cameras, lighting equipment;
air-conditioned sound stage; disc, 16mm mag-
netic tape and 16mm optical sound recording;
picture and sound editing; printing equip-
ment for 16mm motion pictures and 35mm
slidefilms. Personnel for writing, direction,
editing and sound recording.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Safe Work on Poles (Amer-
ican Telephone & Telegraph Co.) ; Southwest
Conference Football, Highlights of 1957; Let's
Sell Golden Esso; Service (Humble Oil & Re-
fining Co.) ; Fill It Up With Service (Con-
tinental Oil Company) .
The Film Buyer's Basic Guide
i^ Experienced users of visual communications
in business, industry and government look to
the Annual Production Review listing pages
for basic reference data, carefully collated and
complete as a primary step in the selection
of a competent film producer. Only companies
supplying minimum client reference data are
given unqualified listing in these pages. Look
to Business Screen for the best buyer's guide
reference data in 1958. 5^
MOUNTAIN STATES
Colorado
4f
THOS. J. BARBRE PRODUCTIONS
2130 So. Bellaire St., Denver 22, Colorado
Phone : SKyline 6-8383
Date of Organization: 1940
Thos. J. Barbre, Otvner, Manager, Producer
Anita T. Barbre, Assistant Manager
Paul Emrich, Recording Director
Harold J. Anderson, Director of Photog-
raphy
Lowell B. Switzer, Writer-Director
Services: Complete production of all types of
business films. Sales, training, public rela-
tions, advertising, educational. Color and black
and white. TV commercial and TV entertain-
ment films. Producer services. Facilities:
Sound stage, theater, editing rooms, voice stu-
dio, interlock projection. Maurer cameras.
100,000 watts of lighting equipment. Maurer
six-track optical recording. Magnetic film re-
cording. Tape recording, Sound truck and
generator. Editing, animation and titling
rooms, equipment and staff. Recorded music
libraries. Staff organist. Editors, script
writers.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : High Country (Adolph
Coors Company) ; What's Inside? (Holly-Gen-
eral Company) ; By Their Deeds (U. S. Bu-
reau of Reclamation) ; Cool, Clear Water (Wy-
oming Game & Fish Dept.) ; Acroiv V.Form
System (Acrow, Inc.) ; Green and Gold (Col-
orado State University) ; Quick-Set Dado
(Consolidated Machy. & Supp. Co., Ltd.) ;
Let's Talk It Over (Great Western Sugar Co.) ;
Safari (Adolph Coors Company). TV Com-
mercials: For Gates Rubber Company and
Adolph Coors Company.
RIPPEY, HENDERSON, BUCKNUM & CO.
909 Sherman Street, Denver 3, Colorado
Phone: AComa 2-5601
Date of Organization: 1943
Arthur G. Rippey, Managing Partner
Gilbert Bucknum, Partner, Producer
Clair G. Henderson, Partner
Harry A. Lazier, Partner
Robert R. Powell, Production Supervisor
Robert G. Zellers, Chief Cameraman
Kenneth C. Osborne, Film Editor
Services: Industrial and civic relations mo-
tion pictures, color and sound, both voice-over
and lip synchronization ; sound slidefilms, black
and white and color. Facilities: Sound stu-
dio, 16mm cameras, lighting, recording and
editing equipment; creative staff; art depart-
ment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: One Mile Closer to Heaven
(Mountain States Telephone) ; News for the
Cities by the Sea (Norfold Newspapers, Inc.)
Frontier Vacationland (Frontier Airline)
Idaho Legend (Idaho First National Bank)
River of Enterprise (Idaho Power Company)
The Greatest of These (National Benevolent
Association of the Christian Church) ; Selling
Big Aggie Land (Radio Station WNAX). TV
Commercials: for Bennett's Paints, Denver
Post, Rockmont Envelope Co.
SONOCHROME PICTURES
2275 Glencoe Street, Denver 7, Colorado
Phone: EAst 2-3192
Date of Organization : 1942
Branch: Multichrome Laboratories
760 Gough Street, San Francisco, California
R. B. Hooper, Owner-Producer
George E. Perrin, Director of Photography
Herbert McKenney, Owner, Multichrome
Laboratories
Services: Motion picture and television pro-
ducers. Sound recording, titles, TV Spots,
color release prints. Facilities: Animating
and title machines; synchronous 16mm mag-
netic and optical recorders. Mobile power
plant, Mitchell 16mm cameras, 35mm (400 ft.)
Eymo. Special effects department
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Safety in Action—Trans-
portation; Safety in Action—Mechanical; Use
Your Head, second section (Denver & Rio
Grande Western R.R.) ; Submerged Welding
Techniques (Burkhardt Steel Corp.); Opera-
tions Petroleum Peak (Kostka & Associates
Agency) ; Mr. Dodds Goes to Colorado on Denr-
ver Zephyr (Burlington Railroad Company) ;
U. S. Air Force— ARDC-ML Experimental
Series. TV Commercials: for Denver & Rio
Grande Western RR— 38, Denver & Rio
Grande Western RR and Missouri Pacific RR
—4 (Ball-Davidson Agency) ; Burlington Rail-
road Company — 2.
WESTERN CINE SERVICE, INC.
114 E. 8th Ave., Denver, Colorado
Phone: AMherst 6-3061
Date of Organization: September 1, 1952
Herman Urschel, President
John Newell, Executive Vice-President
Noel Jordan, Secretary -Treasurer
Mike Cook, Vice-President — Sales
Harry Barnes, II, Laboratory Manager
Tom Harvey, Sound Recording Manager
Stan Phillips, Titling & Animation Manager
Services : 16mm motion picture and television
production ; complete 16mm lab. for color and
b&w processing, printing and editing; com-
plete sound recording for tape, disc and film.
Sound slidefilm production. Facilities: Ani-
mation and title stand, color & b&w processing
machines, printer, editing facilities, Maurer
Magnasync & Magnacord recorders, synchro-
nous cameras, professional equipment dept.,
rental & sale and special effects dept.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Heritage of Hope (National
Jewish Foundation for Asthmatic Children) ;
Colorado Cares (Colorado State Dept. of Pub-
lic Health) ; Salute to Sales (Shwayder Broth-
ers— Samsonite) ; Skimeister, D. U. Football
Highlights (University of Denver) ; The
Closed Loop (Martin Company) ; Air Force
Academy Football Highlights (Air Force
Academy). Slidefilms: The Investment of
Today (Realty Development Company) ; No-
reen Shampoo Sales (Bradley Lane Agency)
TV Commercials: for Frontier Airlines, Mis.s
America (Lotito Agency) ; Luby Chevrolet
(Prescott & Pilz Agency) ; American Cancer
Society (Thomas & Wade) ; Hungarian Flour
(Clair & Meyer) ; D. U. Hockey (University
of Denver) ; Denver United Fund (United
Fund Committee).
8TH ANNUAL PRODUCTION REVIEW
1J^^ □ iB.4f a
WEST COAST
San Francisco and Bay Area
MARVIN BECKER FILMS
915 Howard Street, San Francisco 3, Calif.
Phone: EXbrook 2-1655
Date of Organization : 1952
Marvin E. Becker, President
Frank E. Wulzen, Production Manager
Dick Ham, Writer-Director
Ann Becker, Secretary-Treasurer
Jack Halter, Studio Manager
Services: Industrial, documentary, business,
public relations and educational motion pic-
tures and slidefilms. Television films and com-
mercials, newsreel coverage. Franchised
Reeves Magna-Stripling service. Hi-speed
photography. Facilities: Creative staff, 16
and 35mm production equipment, music li-
brai->', sound stage, lights, sets, carpenter shop,
machine shop, art department, complete ani-
mation department and camera. Editing and
projection rooms and multi-channel dubbing.
Wide-screen production equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Decades of Progress (Vic-
tor Equipment Company) ; San Francisco Bay
Model, Tetrapods on Guard (U.S. Corps of
Engineers); Tumble-Tubs ( Allwork Mfg.
Company); Living Fences (Ginden Nurser-
ies). Television Films: Concrete Castings
(Forni Products Company) ; Granny Goose
Potato Chips (Granny Goose Company);
Breatheasy (Pascal Products Company);
Concrete Progress ( Permanente Cement);
Prime Mitiister Visits San Francisco (Japan-
ese Government); Preparations for VIII
Winter Olympic Games (Olympic Committee).
TV Newsreels: for San Francisco Chamber
of Commerce, CBS-TV, NBC-TV.
GOLDEN STATE FILM PRODUCTIONS
49 Stevenson Street, San Francisco
Phone: YUkon 6-6550
Date of Organization: 1950
John L. Siegle, Oivner
Services: 16mm motion pictures for industry,
business, documentary and training. Facili-
ties: Full editing facilities, .sound recording.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Hail to California ( Uni-
^■ersity of California); Italian Swiss Colony
Wiues (Italian Swiss Colony Winei-y); So-
nora Pass Vacationland ( Tuolumne County,
California ) ; Let's Ski ( Dodge Ridge Ski
Slopes, Inc.); Youth Behind the Badge
(Berkeley California Police Department).
Harris Tuchman Productions
110 Sutter Street, San Franci.sco 4, Cali-
fornia
Phone: Garfield 1-69.36
John ^Palmer, in charge.
< See complete listing in Los Angeles area)
HE BUYERS READ BUSINESS SCREEN
MOTION PICTURE SERVICE COMPANY
125 Hyde Street, San Francisco 2, Calif.
Phone: ORdway 3-9162
Date of Organization : 1935
Gerald L. Karski, President, Gen. Manager
Harold A. Zell, Vice-Pres. in Chge. of Prod.
Boris Skopin, Mgr. Title & Trailer Dept.
Gerald Patterson, Mgr. Laboratory Dept.
Services: Industrial, commercial and public
relations films; special announcement and ad-
vertising trailers for theatres, business. TV
film.s, spot commercials. Facilities: Maurer
& Cine Special 16mm cameras; 3 studio 35mm
cameras; 2 title 35mm cameras; 16mm & 35-
mm laboratory ( developing, printing and re-
duction), art dept.; magnetic & optical re-
cording; dubbing equipment; sound stage;
editing equipment; title & animation equip-
ment; script-to-release print service; screen-
ing room equipped for CinemaScope, 35mm
and 16mm projection.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: For Portland Gas & Coke
(Cole & Webber Advtg., Portland) ; Standard
Oil of Calif (BBD&O); Oil Heat Institute
( Pacific Nat'l Advtg., Seattle ) ; Idaho Adv.
Comm. I Botsford, Constantine & Gardner,
Portland ) ; California Wine Advisory Board,
Roman Meal Company (Roy S. Durstine,
Inc.) ; Roma Wines ( Foote Cone & Belding ) ;
Granny Goose Potato Chips (Brooke, Smith,
French & Dorrance ) .
MOULIN STUDIOS
181 Second St., San Francisco, California
Phone: YUkon 6-4224
Ray Moulin, President
Thomas Moulin, Vice-President
George Riekman, Mgr., Motion Picture Div.
Myron Wagner, Sales Manager
Services : Producers of 16mm and 35mm B&W
and color features, TV commercials, slide
films. Facilities: two music libraries, com-
plete animation facilities, sound recording
studios, tape & disc.
(DECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Enchanted Hills (National
Foundation for the Blind); Convention Film
(Lions International); Water (Water Devel-
opment Inc.); Foundry Production (Sequoia
Metalcraft). Slidefilm : Sales film for Na-
tional Motor Bearing
PACIFIC PRODUCTIONS
414 Mason Street, San Francisco 2, Calif
Phone: YUkon 2-3986
Date of Organization: 1938
Donald M. Hatfield, Ph.D., President
Fred P. Barker, General Manager
Russell Westdal, Production Manager
Services; Sponsored public relations, sales,
documentary and training films ; medical films ;
slidefilms; filmstrips; cinettes. Facilities:
Maurer and Eastman cameras; synchronous
tape recording; lighting; sound and silent
stages; 35mm & 16mm editing equipment; ani-
mation department.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: As Boys Grow (Medical
Arts Productions, Inc.) ; Choice of Method;
Inspection and Testing (U. S. Navy) ; Sprin-
kler Irrigation (Kaiser Aluminum & Chemi-
ical Corp. ) ; Speeding Reading, Series (Visual
Education, Inc.).
45-
ALFRED T. PALMER PRODUCTIONS
130 Bush Street, San Francisco, California
Phones: Douglas 2-8177-8
Date of Organization : 1931
Alfred T. Palmer, Owner, Exec. Producer
Alexa H. Palmer, Co-Owner, Office Mgr.
Pauline C. Hase, Secretai-y
William Thorp, Associate Producer
Lawrence E. Williams, Associate Producer
Herbert M. Johnson, Associate Producer
M.P.S. Van Lier, Associate Producer
David H. Palmer, Sound
Mark Young, Laboratory
Julia Palmer, Editorial
Donald A. Palmer, Production
Charles Niewenhous, Camera Dept.
Nikola Drakulic, Still Dept.
Services : Production largely centered in mari-
time and overseas subjects related to the pro-
motion of human understanding through trade
and travel. Facilities: Complete production
and sound studios, reproduction laboratory,
distribution facilities and theatre. Also color
and black and white still.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Energy to Live (Standard-
Vacuum Oil Company) ; American Shipping
in Today's World (The Propeller Club of the
U.S. ) ; Proud Neiv Presidents, Ports of Call
(American President Lines); Beyond the
Horizon (World Family Forum Films). Pro-
ducers of Americans Look at the World, Ex-
plore the World, Teen-Age Magellan, Your
World Today, World Trade Films (No spon-
sors listed).
W. A. PALMER FILMS, INC.
611 Howard Street, San Francisco 5, Calif.
Phone: YUkon 6-5961
Date of Organization: 1936
Date of Incorporation: 1947
W. A. Palmer, President
H. B. Butler, Vice-President, Treasurer
C. DeY. Elkus, Jr., Secretary
Florence H. Dieves, Executive Producer
John Corso, Jr., Laboratory Manager
Stewart A. Macondray, Sound Engineer
Joseph P. Dieves, Camera
Forrest E. Boothe, Recording Manager
E. S. Douglass, Jr., Business Manager
Services: Industrial public relations, educa-
tional films, and sales training films; sound'
slidefilms; television films and spot commer-
cials; Palmerscope 16mm and 35mm television
recording. Facilities: Studio and location
protography; Westrex recording (photograph-
ic and magnetic, 16mm and 35mm) ; disc and
tape recording, including stereophonic; mul-
tiple channel dubbing and interlock; color,
black-white printing, 16mm optical printing,
35mm to 16mm reduction printing; animation
and title camera.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Forever Living For-
ests (California Redwood Association) ; Penny
BUSINESS SCREEN MAGAZINE
A Pound (Calaveras Cement Co.) ; The Wines
of California ( Almaden Vineyards) ; Give Ua
This Day (United Bay Area Crusade) ; Weath-
er (Pacific Gas & Electric Co.). Television
Films: The Measure of Man. with Dr. John
W. Dodds; Tempest in a Test Tube, with Dr.
Harry Sello ( KOED-TV, National Education-
al Radio & Television Center) ; Rocks and
Trees (Omnibus — TV Radio Workshop).
Sonochrome Pictures
760 Gough Street, San Francisco, Calif.
(See complete listing under Colorado area)
GENE K. WALKER PRODUCTIONS
465 California Street, San Francisco 4, Calif.
Phone: YUkon 6-2891
Studio at 627 Commercial Street, San Fran-
cisco, California. Phone: YUkon 2-4181
Date of Organization: 1938
Gene K. Walker, President
Claire McNamara, Secretanj-Treasnrer
II. F. Scott, Studio Manager
Stedman Chandler, Service Manager
George Halligan, Prod. Supervisor
Services : Complete production services, 16mm
& 35mm film, sound slidefilms and filmstrips.
Facilities: 2-story studio building, fully
equipped for recording, editing, titling and
small-set photography, 4 recording channels.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Achievement Supreme
(Standard Oil Company, California); Will It
Work for Me, Refinery on the Delaware (Tide-
water Oil Company) ; Wine and Its Blessings
(California Wine Institute) ; Taproots to Liv-
ing Waters ( East Bay Municipal Utility
District).
j^ I I MIL. Jp rn ^JL ^ I — I
METROPOLITAN LOS ANGELES
ACADEMY FILMS
800 N. Seward St., Hollywood 38, Calif.
Phone: HOllywood 2-0741
Date of Organization: 1946
James A. Larsen, President
Mrs. Elizabeth R. Larsen, Vice-President
Frank Putnam, Treasurer & Comptroller
David Johnson, Laboratory Supt.
Ralph Larsen, Laboratory & Sound
Technician
JoAnne L. Gainor, Exec. Secretary
Services : Facilities and experienced personnel
for production of motion pictures in color
or bw for public relations, advertising sales
training, research, employee education and
other business, industrial purposes. Scripts,
photography, artwork and animation. Sound
recording & re-recording, editing and both
color and bw lab work in our studio. Facil-
ities: 60' X 100' sound stage, small recording
studio; Westrex sound recording channel.
35mm, 16y2mm or 16mm. Ampex recorder
for 14" tape; Mitchell & Cine-Kodak Special
cameras; Bell & Howell printing equipment;
interlock motors on all i-ecording equipment.
Film vaults, editing and projection rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Futures (Fluor Corpora-
tion) ; Leaders (General Telephone Company) ;
Therapy (California Rehabilitation Center):
Radioplane Story ( Radioplane Company ) ;
Production Facilities (GulfiUan Brothers) ;
Let's Celebrate (Huntington Park, Calif.
Chamber of Commerce); Concrete Carts &
Buckets (Garbro Manufacturing Company).
Slidefilm : Bible Sea Adventures (Gospel
Light Press ) .
Academy Pictures Inc.
433 South Fairfax Ave., Los Angeles 36, Cal.
Phone: WEbster 1-8156
William Lightfield, Manager
Louis Huot, Sales
(See complete listing in New York City area)
4e-
ALLEND'OR PRODUCTIONS
607 North La Brea Avenue, Los Angeles 36
Phone: WEbster 8-2191
Date of Organization: 1951
Branch: 60 West 46th Street, New York
36, N.Y. Phone: Circle 5-0770
Algernon G. Walker, President
J. L. Siegal, Vice-President
W. A. Blanchard, Sales Manager
J. Reid Rummage, Production Manager
Services: Documentary, educational and in-
dustrial films. TV commercials. Television
newsfilm service through our newsreel organi-
zation, Spotlite News, Inc. Facilities : 16mm
and 35mm studio and editorial facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Burden of Truth (United
Steelworkers of America ) ; Tivelve to Go
( American Oil Company ) ; Watercolor and
Printers Ink (Ford Motor Company) ; Towers
of Truth ( Crusade For Freedom — Radio Free
Europe) ; The Princess Takes a Holiday (Re-
nault, Inc.). TV Commercial: for IceCapades,
Inc.
ALL SCOPE PICTURES, INC.
Commercial Film Division
20th Century Fox Television
1417 N. Western Ave., Hollywood 27
Phone: HOllywood 2-6231
Date of Incorporation : 1946
Gordon S. Mitchell, President
C. D. Owens, Vice-President
T a Nell B. Mitchell, Secretary-Treasurer
Norman McCabe, Animation Director
Charles Van Enger, Dir. of Photography
Art Seid, Film Editor
S;:rvices: Industrial, public relations, educa-
tional and training films. TV commercial and
theatre ad films. Live action, animation and/
or stop motion picture production. Facilities:
Studios of 20th Century Fox (both Western
Ave. and Foxhills).
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Fortune in Two Old
Trunks (Sunsweet Growers, Inc) ; Boats and
Motors (Kaiser Aluminum & Chemical Corp.).
TV Commercials: Chesterfield Cigarettes
(McCann Erickson, Inc.) ; Petri Wine (Young
& Rubicam, Inc.) ; Luzianne Coffee (Walker
Saussy Agency); Shaeffer Pens (Keyes Mad-
den & Jones) ; Greyhound Bus (Grey Adver-
tising, Inc.) ; Rainier Beer (Miller MacKey
Hoeck & Hartung) ; Gallo Wine (Doyle Dane
& Bernbach).
Atlas Film Corporation
603 Guaranty Building, 6331 Hollywood
Boulevard, Hollywood, California
(See complete listing under Chicago area)
CHARLES CAHILL AND ASSOCIATES
6060 Sunset Blvd., Hollywood 28, California
Phone: HO 7-3555
Date of Organization : 1956
Charles H. Cahill, Owner
Emil Carle, Associate Producer
Richard Bansbach, Production Manager
Services : Industrial and television motion
picture production ; production coordination
and editorial services rendered to production
companies, advertising agencies, and indus-
trial accounts. Facilities: 16mm and 35mm
editorial and studio facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Impact (University of
California and American Motors Corp. ) ;
Battlefield Surveillance (Radioplane Com-
pany); Lands of the Good Earth (Kaiser
Aluminum and Chemical Corp.) ; This is Fas-
tair ( Wollensak Optical Company ) . Slide-
film : Times Have Changed (Farmers Insur-
ance Group). TV Commercials: For Gener-
al Petroleum, McCulloch Motors, Plymouth
Dealers ( Stromberger, LaVene & McKenzie ) ;
Socony Mobil Oil (Compton).
GATE & McGLONE
1521 Cross Roads of the World,
Hollywood 28, California
Phone: HOllywood 5-1118
Date of Organization : 1947
T. W. Gate, President
E. D. McGlone, Vice-President, Treasurer
Walter Wise, Writer-Director
Richard Soltys, Production Manager
Services: Motion pictures in the field of
human communications; industrial relations,
public relations, sales-promotion, sales train-
ing, travelogues, TV productions and commer-
cials, color stock library, including extensive
aerial coverage of many areas in the U.S.A.
Facilities: 16mm photographic equipment,
portable lighting equipment, camera car,
creative staff for writing, photographing, di-
recting and editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Flight Plan '57, wide screen
(United Air Lines) ; Two For the Road (Gen-
eral Petroleum Corp. ) ; Workirig With Skydrol
(Monsanto Chemical Company); Operation
Heartbeat (Douglas Aircraft Company); and
several classiflfted films on aircraft and missile
projects.
8 T H ANNUAL PRODUCTION REVIEW
METROPOLITAN LOS ANGELES:
CHURCHILL-WEXLER FILM PRODUCTIONS
801 N. Seward Street, Los Angeles 38
Phone: HO 9-1576
Date of Organization: 1947
Sy Wexler, Partner
Robert B. Churchill, Partner
Services: Informational, documentary, med-
ical and teaching films. Facilities: 16 and
;35mm photographic and editing equipment.
Shooting stage, animation department, cam-
era; 16mm color release printing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Human Cell & the
Cytotechnolologist (Committee for Careers in
Medical Technology) : After Mastectomy (Ore-
gon Cancer Society) ; Strokes; Coronary Heart
Disease; High Blood Pressure (American
Heart Association).
Shamus Culhane Productions, Inc.
6226 Yucca Street, Hollywood 28, Calif.
Phone: Hollywood 4-1128
Dave Lurie, in charge.
(See complete listing in New York City area)
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Life in Norivay; The
Tankship; The Service Station; City High-
ways; Treasure in Books. (Produced for sale
of prints to schools and film libraries.)
DESILU PRODUCTIONS, INC.
780 North Gower, Hollywood
Phone: Hollywood 95911
Date of Organization : 1950
Desi Arnaz, President
Martin Leeds, Executive Vice-President
Edwin Holly, Treasurer
Argyle Nelson, V. P., Charge Production
Richard Mulford, Director, Commercial Div.
Bernard Weitzman, Dir. Biisiness Affairs
Services: Production of motion pictures for
all uses. Facilities: Three complete lots in-
cluding ;55 stages, 16mm & 35mm photogra-
phy, recording, editing, optical work, pro.iec-
tion rooms, stock library, etc.
TELEVISION PROGRAMS AND SPONSORS
Filmed TV Programs: December Bride (Gen-
eral Foods — Benton & Bowles i ; Danny Thom-
as Shotv (Post Cereals — Benton & Bowles) ;
Walter Winchell File (Revlon— C. J. La-
Roche) ; Desi Arnaz-Lucille Ball Show (Ford
— J. Walter Thompson) ; Eve Arden Show
(Shulton — Wesley Assoc). TV Commercials:
For Toni, Deep Magic, (North Advertising) ;
Baker's Coconut (Young & Rubicam, Inc.) ;
Shaeffer Pens (Keyes, Madden & Jones);
Ford (J. Walter Thompson ) ; and Chevrolet
(Campbell-Ewald Co.).
PAT DOWLING PICTURES
1056 S. Robertson Blvd., Los Angele.s 35,
California
Phone: CRestview 1-1636
Date of Organization : 1940
Pat Dowling, Owner
Thos. J. Stanton, Production Manager
Services: Production of motion pictures and
slidefilms for industry; educational films for
.sale to schools. Editorial and sound work for
company-made films. Facilities: Studio, art
and camera department, editorial facilities.
DUDLEY PICTURES CORPORATION
9908 Santa Monica Blvd., Beverly Hills, Cal.
Phone: CRestview 1-7258
Date of Organization: 1945
Carl Dudley, President
Richard Goldstone, Vice-President
Bruce Newbery, Vice-President
Eugene Barnes, Secretary-Treasurer
Services: producers of industrial, theatrical,
television and educational films. Facilities:
studio and offices.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Lifelines — USA (Commit-
tee of American Steamship Lines) ; Mainline
— USA (Association of American Railroads) ;
New Horizons (Seaboard Airline Railroad) ;
The Fabtdous Land (Universal — Int.) ; Cine-
rama South Seas (Stanley-Warner Cinerama
Corporation).
^4.
JERRY FAIRBANKS PRODUCTIONS
OF CALIFORNIA
1330 N. Vine St., Hollywood 28
Phone: Hollywood 2-1101
Branch : 520 N. Michigan Ave., Chicago, 111.
Robert Kemper, representative. Phone
WHitehall 4-0196
Branch: 219 Majestic Bldg., San Antonio,
Texas. Jack Mullen, representative.
Phone: CApital 4-8641.
Date of Organization: 1929
Jerry Fairbanks, President
Charles Salerno, Jr., Vice-President
Robert Scrivner, Studio Manager
John McKennon, Production Manager
Leo Rosencrans, Story and Creative Head
Services: Industrial, theatrical and television
motion pictures. Facilities: Full studio fa-
cilities; 2 sound stages; 18 camera units; 16-
mm and 35mm including MultiCam process:
16mm, 35mm and magnetic sound recording
and re-recording; editing; animation; Duo-
plane Process; 16mm & 35mm opticals; film
and music libraries; technical, art, creative
and music staffs.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: U.S.A.F. Flight Test
School ( U.S. Air Force) ; A House in Order
(Rose Hills Memorial Park) ; Charlie's Haunt
(American Telephone & Telegraph Company) ;
Chrysler Tests, 2 (Ross Roy, Inc.). SLIDE-
FILMS: Airport Qualification, 3 (Trans World
Airlines ) . TV Commercials : for Albers Mill-
ing, White King Cleanser, White Star Tuna
(Erwin, Wasey & Company); Corn Products
(C. L. Miller & Company) ; Oldsmobile (D. P.
Brother & Company) ; Alcoa Aluminum
(Fuller & Smith & Ross) ; Rival Dog Food,
Swift ( McCann-Erickson, Inc. ) ; Reddi-Whip,
Atlas Tire (D'Arey Advertising Company);
Miller Beer (Mathisson & Associates) ; Nic-L-
Silver Battery (Johnson & Lewis); Quaker
Oats Masa Harina (Thomas F. Conroy, Inc.) ;
General Electric Ranges.
FIDELITY FILMS, INC.
(Formerly Ed Johnson Fitms)
6612 Sunset Blvd., Hollywood 28
Phone: HOllywood 2-7484
Date of Organization: 1950
Date of Incorporation : 1958
Ed Johnson, President, General Manager
Albert Buffington, Vice-President,
Production Mgr.
Tom Baron, Director of Animation
Joanne Roberts, Art Director
Services: Production of filmed live and ani-
mated television commercials and business
films. Facilities : Complete art, editorial and
projection facilities. 16mm camera equip-
ment. Stage for inserts. 35mm camera and
titling stand.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Toivard One World (Green
Spot, Inc.). Slidefilms: The Hoffman Story,
The Sound of Tomorrotv (Hoffman Electron-
ics) ; The Friskies Team, Raising Calves Into
Better Coivs (Carnation Company). Theatre
Commercials: six 35mm color, live action,
sound (Green Spot, Inc.). TV Commercials:
123 animated and live on film for various
agencies.
FLAGG FILMS, INC.
5907 West Pico Blvd., Hollywood 35. Cali-
fornia
Phones: WE 8-2101 NO 3-6524
Date of Organization: 1946
Don Flagg, President
Toni Flagg, Vice-President
Larry Raimond, Production Manager
Tom Borden, Art Director
Services: Feature films, TV entertainment
and spots. Industrial, public relations and edu-
cational films. Facilities: Stage, cutting
and projection rooms, 35mm and 16mm Mit-
chell equipment; Westrex and Stancil-Hoff-
man sound equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Around the Supermarkets
in 56 Days (San Francisco Chronicle, KRON-
TV) ; Cement-Stone of the Ages (Kaiser Per-
manente Cement) ; 100% Oxygen in Cardiac
Surgery (Stanford University Hospital);
Tuna Progress (Van Camp Seafood Co.).
Filmed TV Program : Parole, 39 half hour
series (Los Angeles Times, KITV).
GANTRAY-LAWRENCE ANIMATION, INC.
(Affiliate of Robert Lawrence Productions,
Inc.)
716 North LaBrea, Hollywood 28, Calif.
Phone: HOllywood 9-7968
Teletype: LA-1463
Ray Patterson, President
Robert L. Lawrence, Vice-President
Grant Simmons, Secretary & Treasurer
(See complete listing in New York City area)
vv this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this Annual Review.
BUSINESS SCREEN MAGAZINE
OZZIE GLOVER PRODUCTIONS
j 1159 N. Highland, Hollywood 38
Phone: Hollywood 2-6061
Date of Organization : 1952
1 Ozzie Glover, Producer-Director
Sanford Greenwald, Production Manager
Joe Garner, Director of Sales Promotion
Guy Halferty, Script Department
Margie Baisden, Distributor
lERViCES: Production of documentary, sales
raining, industrially-sponsored TV public
,ervice motion pictures; TV commercials; TV
lews films. Subsidiary Company, National
■Tewsfilm Associates: production and national
listribution of television newsfilm. Facili-
lES: Production facilities, lighting equipment,
ocation unit, camera and sound equipment,
diting rooms. Moviolas and projection
facilities.
lECENT PRODUCTIONS AND SPONSORS
tlOTiON Pictures: Party Line Problems
Pacific Telephone & Telegraph Company) ;
naugural Flights (Western Airlines); Gate-
vay to the Wo7id (Los Angeles Harbor De-
mrtment) ; Up To Noiv (City of Lakewood) ;
Is We Grow (Los Angeles Department of
\irports).
GOLDEN KEY PRODUCTIONS, INC.
1921 Hillhurst Ave., Hollywood 27
Phone: NOrmandy 3-1121
Date of Incorporation: 1953
Dr. Gene Spiller, President
David Rose, Secretary-Treasurer
Dr. P. R. Deville, General Manager
Ruth Binz Spiller, Film Librarian
Services : Script to screen production ; spe-
cializing training and promotional films on
■cientific, technological subjects. Staff with
;cience background. Film distribution. Fa-
ULITIES : 16mm production and recording ; cut-
ing rooms, titles, miniatures, etc. Micro and
nacro-photography.
tECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Nutrition for the Modern
i.ge (Nu-Age Biorganic Products) ; The Ever-
changing You (Supra-Vite Sales Internation-
d) ; Treasure at Panaca (G & J Distributors,
Inc.); Our Living Soil (Natural Food Asso-
;iates) ; Home at Last (Wright Feeds). Slide-
?iLMs: series for Manamin Pharmacel Com-
oanv.
GRAPHIC FILMS CORPORATION
1618 N. Las Palmas Ave., Hollywood 28
Phone: Hollywood 7-2191
Date of Organization : 1941
Lester Novros, President
William B. Hale, Vice-President
Virginia Dumont, Treasurer
Anthony Vellani, Production Manager
Jo Andersen, Secretary
Guy Halferty, Chief, Sales Division
Richard Kendall, Chief, Camera Division
Ugo d'Orsi, Animation Director
Services : Production of animated and live ac-
tion films for industry and government. De-
sign and publication of booklets, brochures
md visual presentations. Facilities: Anima-
tion department including stand for 16mm and
35mm ; 35mm Bell & Howell Standard camera ;
16 & 35mm Arriflex camera; 16 & 35mm Mo-
violas; cutting and screening rooms; perma-
nent animation and live action staffs.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Keep It Pcrsonnl; Spatial
Disorientation in Flight (U.S. Air Force);
F-lOJfA Introduction to Normal Flight Pro-
cedures; F-lOiA Introduction to Emergency
Flight Procedures (Lockheed Aircraft) ; Jug-
gler of Our Lady (Graphic Films Corp.). TV
Commercials: for Budweiser (Gould/
D'Arcy) ; Clorox (Honig-Cooper) .
The Jam Handy Organization, inc.
1402 N. Ridgewood Place, Hollywood 28. Calif.
Phone: Hollywood 3-2321
Thomas G. Johnstone, in charge
Service office and production.
(See complete listing under Detroit area)
HARRIS-TUCHIVIAN PRODUCTIONS
715 N. Highland, Hollywood 38.
Phone : WEbster 6-7189
Date of Organization: 1950
Branch: 110 Sutter Street, San Francisco
4, California. Phone: GArfield 1-6936.
John Palmer, in charge.
Ralph G. Tuchman, General Matiager
Fran Harris, Creative Director
Fred Golt, Production Supervisor
Services: Creative writing, planning, pro-
duction of motion pictures and sound slide-
films for business, industry, sales talks on
film, promotion films for television, and TV
commercials, live action or animation. Facil-
ities : Creative writer and artists, fully
equipped stage, complete working kitchen, all
editing facilities for 35mm and 16mm, anima-
tion department, projection, music library,
stock film library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Destination Indianapolis
(South California Muffler Company & A. P.
Motor Parts Corporation) ; Sanitation (Inter-
state Bakeries) ; Glamour on Ice, This is Ice
Follies. Sport of Ice Skating (Shipstads &
Johnson Ice Follies). TV Commercials: For
Carnation Co. (Erwin Wasey, Inc.); Kaiser
Aluminum (Young & Rubicam, Inc.); Max
Factor & Co. (Anderson-McConnell Adv.);
Colgate Palmolive ( Lennen & Newell. Inc. ) ;
Tidewater Oil Co. (Buchanan Co.) ; Standard
Oil of Texas (White & Shuford Adv.); Ari-
zona Savings & Loan Company (Arthur Mey-
erhoff & Co.); Lever Brothers (BBD&O);
Shipstads & Johnson Ice Follies (Walter Mc-
Creery, Inc. i ; Stauffer Home Reducing Plan
(Stauffer Systems Inc.).
Kling Film Productions
1416 North LaBrea, Hollywood, Calif.
Phone: Hollywood 3-2142
(See complete listing under Chicago area)
MGM-TV, Division of Loew's, Inc.
MGM Studios, Culver City, California
Maurice Gresham, in charge
(See complete listing under New York City
area)
ji^ a ma jjf m
LOS ANGELES
4C-
LAWRENCE-SCHNITZER
PRODUCTIONS, INC.
(Affiliate of Robert Lawrence Productions,
Inc.)
1040 North Las Palmas, Hollywood 38
Phone: HOllywood 2-5577
Gerald Schnitzer, Executive Vice-President
(See complete listing in New York City area)
NEW WORLD PRODUCTIONS
13273 Ventura Blvd., North Hollywood
Phone: ST. 7-0674
Branches: 1224 N. Glenwood St., Peoria,
Illinois, Sales. 49 West 12th Street, New
York, N. Y., P. Robinson, Sales. 6011
38th St., N.E. Seattle, G. Newton, Sales.
Date of Organization: 1939
Ted Robinson, in Charge of Production
Tom Atkins, Prodtiction Manager
Phil Robinson, Director
Art Moore, Animation Director
Sterling Barnett, Head Camera Department
Rod Yould, Robt. Hemmig, Camera
Loren Steadman, Technical Director
Services: 16mm & 35mm motion pictures &
sound slidefilms. Live action. Animated car-
toons. Documentary, industrial & feature
films. Facilities: Studio, camera and light-
ing equipment. Animation creative depts.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A City And A Neivspaper
(Los Angeles Times); Thor Reports (Doug-
las Aircraft). Television Films: King Algy
Series (animated); Recordtoons Series (ani-
mated) ; Israeli — series of half-hour documen-
taries.
Fred Niles Films, Hollywood
RKO Pathe Studios, Culver City
Chris Petersen, Jr., Vice-President
All types of animation executed by Niles'
own animation staff.
(See complete listing Fred A. Niles
Productions, Chicago)
PARTHENON PICTURES HOLLYWOOD
2625 Temple St., Hollywood 26
Phone: DUnkirk 5-3911
Date of Organization: 1954
Charles (Cap) Palmer, Executive Producer
John E. R. McDougall, Associate Producer
& Senior Director
Jack Meakin, Assoc. Producer, Music Dir.
Ted (W. T. ) Palmer, General Manager
Sam Farnsworth, Business Manager
Robert J. Martin, Head Camera Department
Kent Mackenzie, Head Documentary Unit
Services: Cap Palmer Unit: documentary
films for business. (No TV Series or com-
mercials). Theatrical production in Lasky-
Parthenon Unit. Public service documentary,
in Kent Mackenzie Unit. Facilities: Own
sound stage (main stage 80' x 90' x 22' head-
room) ; office building and projection i-ooms
adjacent. Usual professional equipment in
(LISTING CONTINUES ON FOLLOWING PAGE)
STH ANNUAL PRODUCTION REVIEW
153
METROPOLITAN LOS ANGELES:
Parthenon Pictures: Cont'd.
camera, sound, editorial; 16mni and 3.5mm.
Access to all Hollywood resources.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Hail the Hearty; Elsie
& Co. (The Borden Company); Fire and the
Wheel (Socony-Mobil) ; Basic Refractories
(Kaiser Chemicals Div.); pictures in process
for American Telephone & Telegraph ; Bell
Telephone Labs; Hilton Hotels; International
Harvester and American Petroleum Institute.
•5f
PICTURES FOR BUSINESS
704 N. Gardner St., Hollywood 46
Phone: WEbster 4-5806
Date of Organization: 1951
Bill Deming, Executive Producer
Ann Deming, Associate Producer
H. Keith Weeks, Producer-Director
A. H. Holywell, Administration
Bill Helms, Director of Photography
Bob Mobley, Art Director
Services: Motion pictures and slidefilms for
business and government. Television program
production and packaging (live and film) .
Animated and live TV spot production. Con-
sultation and creative planning services. Fa-
cilities: Studio and location equipment;
animation department, complete from planning
through photography.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Frac-Assist Equipment;
Frac-Assist Demonstration (B. J. Service).
Slidefilms: PB Rubber (BJ-PB Rubber);
The Right Way with BJ (Byron Jackson
Pumps); Vibration Testing (Ling Electron-
ics); Ball Fracturing Procedure ( B. J. Serv-
ice ) ; Selling Signs ( Foster & Kleiser ) ; script
only (Navy Nurse Corps) ; The Ne^v BJ Cen-
tralizer (BJ Tools); Barrett Project (Byron
Jackson ) ; script only ( Hoffman Television ) ;
The Dixi Sixty ( MBI Import & Export ) ; Part-
nership for Profit; The Priceless Ingredient
(Belco Products).
PLAYHOUSE PICTURES
1401 No. La Brea Avenue. Hollywood 28,
California
Phone: HOllywood .5-2193
Date of Organization : 1952
Date of Incorporation : 1957
Branch: 360 N. Michigan Avenue, Chicago
1, Illinois. Phone: STate 2-3686. Peter
Del Negro, Manager
Adrian Woolery, President
Mary Mathews, Secretary
Bill Melendez, Producer Supervisor
A. H. Halderson, Business Manager
Pat Matthews, Animation Director
Chris Jenkyns, Creative Story Director
Sterling Sturtevant, Layout & Design Di-
rector
George W. Woolery, Director of Public Re-
lations
Services; Animation specialists in business,
public relations, entertainment, educational
films and television commercials. Facilities:
Complete studio facilities for the production
of animated films from story through camera,
with exception of laboratory.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Energetically Yours (for
Transfilm, Inc., Standard Oil Co. of N. J.);
12 recruiting trailers ( U. S. Navy). TV Com-
mercials : For '57 and '58 Ford Cars, Trucks,
Station Wagons: Tennessee Ernie Ford Show-
Openings; Schlitz Beer (J. Walter Thompson ) ;
Northern Pacific Railroad; Burgermeister
Beer (B.B.D. & O.) ; Commonwealth Edison
Little Bill; Eastside Old Tap Lager Beer (Leo
Burnett Company ) ; Lanvin Parfums ( North
Advertising); Richfield Oil Company (Hixson
& Jorgenson ) ; Drewry's Beer (MacFarland &
Aveyard ) ; Mobilgas, Socony Vacuum ( Comp-
ton Advertising i ; Big Boy Food Products
( Wian Enterprises, Inc.); Ideal Bread (Wm.
T. Finn Associates ) ; Falstaff Beer Old Pro
spots ( Dancer-Fitzgerald-Sample ) .
POLARIS PICTURES, INC.
5859 W. Third Street, Los Angeles 36
Phone: WEbster 8-2181
Date of Organization: 1946
Perry King, President
J. C. King, Vice-President
James G. Halverson, Assistant to President
Art Scott, Director of Animation
Services: Motion pictures and slidefilms for
advertising, public relations, training and tel-
evision. Facilities: Live action and anima-
tion production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Leadership, series (U.S.
Air Force); Project Pinwlieel ( Rotorcraft
Corporation) ; The F4D Sliyray (Douglas Air-
craft Corporation); Higlilights of 1957
( Southern California Edison Company ) ; All-
Star Football (Shrine Football Committee).
ROLAND REED PRODUCTIONS, INC.
650 No. Bronson Ave., Hollywood
Phone: HOllywood 2-6877
Date of Incorporation: 1947
Branches: 215 E. 60th St., New York City.
Phone: TE 3161. Hamilton McFadden,
Vice-President. 2307 Chester Ave., Cleve-
land, Ohio; George Oliva, Jr., Vice-Presi-
dent.
Roland D. Reed, President
Arthur Pierson, Exec. V. P., Chg. Prod.
James G. Fay, Secretary-Treasurer
Services: Producer of sponsored motion pic-
tures from creating stories, through produc-
tion to delivery of master answer print —
including animation. Facilities: Nine sound
stages in California, facilities in New York.
Equipment for location shooting anywhere.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Family Affair (Westing-
house); Tlte Aluminum Man (Alcoa); Bank-
ing on Farmers (American Banking Assoc.) ;
For God & Country (American Legion);
Progress Parade (American Petroleum Insti-
tute ) .
•55-
Reid H. Ray Film Industries, Inc.
716 North LaBrea, Hollywood 28
Phone: WEbster .5-3737
Anatole Kirsanoff^, Animation Director
( See complete listing under St. Paul, Minn.)
THE BEN RINALDO COMPANY
6926 Melrose Ave., Hollywood 38, Californi;
Phone: WEbster 8-854i
Date of Organization : 1946
Ben Rinaldo, Producer
Saki, Art Department
Fred Irwin, Scenario
Geri Stone, Assistant to Producer
Services: Producers exclusively of sounc
slidefilms. Facilities: Complete organize
tion for production of sound slidefilms for al
purposes.
RECENT PRODUCTIONS AND SPONSOR!
Slidefilms: Play Ball (The Squirt Companj
— Little Leagues of America); Get in th(
Swim (Catalina Swim Wear) ; Give 'Em Fit.'
(Hollywood Maxwell Brassieres); The Heaiu
of the Problem (Don Baxter Pharmaceuti
cals); Planning for Tomorrow (National Me-
morial Services Inc.). In preparation Welcome
Matt; Mr Dowling's Dilemma (Carnatioi
Company) ; Wake Up, Willie Doodle (Karl'i-
Shoes) ; Family Album (Los Angeles Board oi
Education); untitled sales film (Catalina
Swim Wear).
RIVIERA PRODUCTIONS
29 Miraleste Plaza, Los Angeles (San Pedro,
P.O.)
Phone: DAvenport 6-7676
Date of Organization: 1947
Branches: 230 Westmoor Blvd., Milwaukee
14, Wisconsin. Phone: SUnset 2-8815.
Robert Zens, Midwest Representative. 566
Birch Drive, Cleveland 23, Ohio. Phone:
REdwood 1-6076. Pat Rancati, Eastern
Representative.
F. W. Zens, Executive Producer
Hal MacDaniel, Director of Sales
Jack Kelly, Associate Producer
A. W. Stephenson, Head, Travel Film.^
Bert Hunt, Associate Producer
Joe Tomchak, Writer
Jim Barnes, Head of Religious Films
Services: Complete motion picture production
from script to final prints for industrial, edu-
cational, public relations, advertising, sales,
religious, technical motion pictures. TV pro-
grams and spots. Facilities: Executives
offices; studios; editing rooms; projection
room; sound recording and mixing. Location
equipment; musical library; sound effects and
complete departments for film production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The VisoMatic (R. C. Allen
Business Machines, Inc. ) ; Operation Facelift
(Barksdale Valves); Fabulous Filon (Filon
Plastics Corporation); Life in the Sea (En-
cyclopaedia Britannica Films); Serra, 1957
(Serra International) ; Ceramic Moods,
(Sascha BrastoflF Products, Inc.); The Trans-
land Aq-2 (Hi-Shear Rivet Tool Company);
The Curtition Story (Curtition Corporation);
Santa's Village (Santa's Village); Kernville
Story (Kernville Chamber of Commerce).
Ross Roy, Inc.
1680 N. Vine, Hollywood 28, Calif.
Phone : HOllywood 9-6263
J. G. Mohl, Vice-President, in charge
(See complete listing under Detroit area)
BUSINESS SCREEN MAGAZINE
1 ^4.
I ROCKET PICTURES, INC.
i 6108 Santa Monica Blvd., Hollywood 38
I Phone: HOllywood 7-7131
Date of Incorporation: 1943
1 Dick Westen, President, General Manager
Harlow Wilcox, Vice-President, Treasurer
I Edward D. Robison, Sales Director
I Courtney Anderson, Creative Director
Don Bartelli, Production Manager
I Kay Shaffer, Ass't to the President
(Services: Consultants, creators and producers
for business and industry. Specialists in per-
sonnel recruiting, indoctrination, technical
and/or service training, sales development,
consumer selling, public relations and mer-
chandising. Audio-visual programs for sales
promotions including booklets; manuals, sound
.slidefilms); complete meetings; training
easels, charts. Single-step services from ideas
to results. Facilities: Shooting stage, sound
recording, art and animation, creative writing
staff, camera department, editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Scientific Selling (Beck-
man Instruments Inc.) ; A Better Life (Peck-
ham Corp.) ; How About You? ; The Problem
of Life (Pacific Mutual Life Ins. Co.); The
Question Is . . . (Better Selling Bureau).
•5f
FREDERICK K. ROCKETT CO.
6063 Sunset Blvd., Hollywood 28
Phone: HOllywood 4-3183
Date of Organization: 1925
Branch: 1022 Forbes Street, Pittsburgh
19, Pa. Phone: EXpress 1-1846.
Frederick K. Rockett, General Manager
Alfred Higgins, Production Manager
Lyle Robertson, Script Department
Jay Adams, Camera Department
James Lipari, Stage Mayiager
Services: Production of motion pictures and
slidefilms. Facilities: Complete 16mm and
35mm camera equipment. Large sound-
proofed stage. Western Electric sound record-
ing equipment and truck. Equipped cutting
rooms. Location trucks. Preview theatre. Full
time stafi's. An affiliated animation company.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Keep America Beautiful;
Appearance and Maintenance; Pump Island
Service; Market Development ; What Is Boron;
Youth Economy Run (Richfield Oil Corpora-
tion) ; Curves And Figures (E. K. Williams
& Co.); Report to Employees (Kaiser Steel
Corp.) ; J.U.T. (Lockheed Aircraft Corp.) ;
Close Order Drill; Marine Rifle Platoon; Ac-
cident Prevention; Transportation Manage-
ment (U.S. Navy). Slidefilm : Lesson *3
(Cannon Electric Corp.).
See Advertising Pages for Helpful Data
i^ Producers whose advertisements appear on
other pages of this Annual Review Issue carry
this special designation ( * ) over listing text.
Refer to the convenient "Index to Advertisers"
on the last page of this issue for page number.
The "Blue Chips" of film production advertise
regularly in the pages of Business Screen.
JOHN SUTHERLAND PRODUCTIONS, INC.
201 No. Occidental Blvd., Los Angeles 26
Phone: DUnkirk 8-5121
Date of Organization: 1943
Branches: 136 East 55th St., New York 22.
Phone: PLaza 5-1875. MacDonald Mac-
Pherson, Vice-President.
John E. Sutherland, President, General
Manager, Writer, Producer
MacDonald MacPherson, Vice-President
True Boardman, Writer, Associate Prod.
Daniel Kulerman, Trea.Hurer
Charles Bordwell, Vice-President
Irma Lang, Executive Assistant
George Gordon, Director, Animation
Howard Roessel, Production Manager,
Live-Action
Earl Jonas, Production Manager, Animation
Services: Complete production of live-action
and animation films from research and script
through release printing. FACILITIES: Motion
picture studio. Completely-staffed animation
department, fully equipped, including cameras.
Live-action stage with electrical, grip and
sound equipment. Set inventory, mill, paint
shop, etc. Modern sound recording rooms and
equipment. Editorial department equipped
for 35mm and 16mm. Projection theatre
equipped for 35mm and 16mm.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Voice of Your Busi-
ness, Pacific Pathivays (American Telephone
& Telegraph Company) ; Life of a Salesman
(E. I. du Pont de Nemours & Company) ; One
Market West (Don Lee Broadcasting Com-
pany) ; Something Wonderful Happens (Gen-
eral Electric Company) ; You Ought to Drain
Your Auto in the Atdumn (National Carbon
Company) ; There Is Spring in the Air (Olds-
mobile Division, General Motors Corp. ) ; Ba-
nanas? Si Senor!, The Living Circle (United
Fruit Company ) ; Jonah and the High way
(United States Steel Corporation).
TELEPIX CORPORATION
1515 N. Western Ave., Los Angeles
Phone: HOllywood 4-7391
Date of Organization : 1948
Branches: Telepix-Anderson, Inc., 6620 Di-
versey, Chicago. Stan Anderson, in
charge. Telepix-Anderson, Inc., 410 S.
Michigan Ave., Chicago. Robert F. Ed-
monds, in charge. Telepix of Hollywood,
420 Madison Ave., New York. Paul F.
Fitzpatrick, Jr. in charge. Telepix-
ARVE, 806 Wilcox Building Portland.
H. S. Jacobson, in charge. Southern Rep-
resentatives, Jim Vaughn, Delaplain, Ar-
kansas ; Whitson, Murray & Associates,
35th & Abercorn, Savannah, Georgia.
Robert P. Newman, President
Martin Weiner, Vice-President, Sales
Charles Deane, Head of Sound
Pat Shields, Head of Production
Services: TV commercials; industrial and
audio-visual motion pictures and slidefilms;
stage rentals and recording service. Facili-
ties: Studio: 52' x 95'; truck entrance 14'
high. Interlocked magnetic recording chan-
nels; mixing-dubbing; projection room, three-
i9- jfcf '^ ^^ ^ ri
LOS ANGELES
channel stereophonic magnetic recording; pro-
ducers' editing rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Mankind Is My Business
(United Fund of Indianapolis) ; The Base Rate
Story (Sears Roebuck & Company); Rocket
Motors, 7 film.s ( Aerojet-General Corpora-
tion) ; Power of Chief Joseph (U. S. Corps of
Engineers, Seattle). Slidefilms: Your
Priceless Possession (Vi-San Food Supple-
ments) ; Sales Safari, Sell-Up Products, series
(Helene Curtis). TV Commercials: for
Reddi-Whip, Max Factor, Skippy Peanut But-
ter, Mattel Toy Guns, Champagne Foam, In-
viso No-Line Glasses, Lawry's Salad Dressing,
Pyramid Stone , Nutritonic, Coast Federal
Savings, Wedgewood & Western Holly Stoves,
Breast O'Chicken Tuna, Gaviota Plant Foods,
National Paint, Regal Pale Beer, Pretty Feet,
Magi-Nail, Mayflower Pride Pack, Red Devil
Fireworks, Truth or Consequence Show,
Johnson's Pies, Citizens National Bank.
UPA PICTURES, INC.
4440 Lakeside Drive, Burbank, Calif.
Phone: THornwall 2-7171
Date of Incorporation : 1945
Branches: 60 E. 56th St., New York 22.
Phone: PLaza 8-1405. Eli Feldman, Sales
Executive. 360 N. Michigan Ave., Chicago
1, 111. Phone: ANdover 3-7566. Jerry
Abbott, Sales Executive. 140 Park Lane,
London, W. I., England. Phone: Mayfair
2987. Roy Letts, Business Manager.
Stephen Bosustow, President
Melvin Getzler, Exec. Vice-President, Treas-
urer
Herbert Klynn, V. P., Chg. Western TV
Commercials
Maxine Davis, Secretary
Rev Chaney, Production Manager
Services: Animated cartoon films; educa-
tional, industrial films and theatrical short
subjects and features. TV commercials and
programs. Facilities: Animation studios in
Burbank, New York, sales offices in Chicago
and London.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Pirate, Painter (Coca
Cola). TV Commercials: For Sunbeam
Shavemaster (Sunbeam Corporation); To-
nette ( Toni Company ) ; Folger's Instant Cof-
fee ( Folger Company) ; Ex-Lax (Ex-Lax Com-
pany) ; Pan American Coffee Bureau; Sinatra
Show Opening (Chesterfield Cigarettes);
Cherry Nugget Ice Cream (National Dairy);
Psychiatrist (Stopette); What's My Line
Opening (Remington Rand Ltd.).
Van Praag Productions, Inc.
1040 North Las Palmas Ave., Hollywood 3x,
Calif.
Phone: HOllywood 2-1141; TWX LA-1223
Hugh S. Hole, Vice-President
Gene Harrison, Production Manager
(See complete listing in New York City ai-ea)
8TH ANNUAL PRODUCTION REVIEW
METROPOLITAN LOS ANGELES:
Wilding Picture Productions, Inc.
5981 Venice Boulevard, Hollywood, Calif.
Phone : WEbster 8-0183
Frank MuUaney, in charge
(See complete listing under Chicago area)
RAPHAEL G. WOLFF STUDIOS, INC.
5631 Hollywood Blvd., Hollywood 28
Phone: Hollywood 7-6126
Branch: Carl Wester, 2013 Orrington Ave.,
Evanston, 111. Phone: DAvis 8-7236.
Date of Organization: 1930
Raphael G. Wolff, President & Treasurer
Arthur W. Treutelaar, Vice-President,
Production Manager
Enid Grode, Executive Secretary
Hoyt Curtin, Musical Director
Services: Sales promotion, industrial, busi-
ness, technical, training and institutional mo-
tion pictures; televi-sion programs and commer-
cials. Photographics International, a divi-
sion of Raphael G. Wolff Studios, Inc. Camera-
men in 72 foreign countries and U.S. Film
requirements photographed on assignment
throughout the world. Complete library of
foreign and domestic film. Cleared for com-
plete security for all types of classified produc-
tion work, for national defense agencies,
armed services. Facilities: Stages and com-
plete production facilities; lighting equipment,
generators, camera equipment. Mobile units
for nationwide production; staff of editing,
animation, anistration, music and creative
personnel. Stereo motion picture cameras,
16mm and 33mm, for 3-dimensional films.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Automation and Mr. Hal-
stead (General Electric Company) ; Northwest
Wonderland (Richfield Oil Company) ; People
and Profit (Chrysler Corporation — Sales Com-
munication, Inc., McCann-Erikson) ; Power
for Progress (Los Angeles Dept. of Water &
Power) ; Tularosa Frontier (White Sands
Proving Grounds).
NORMAN WRIGHT PRODUCTIONS, INC.
1515 N. Western Ave., Hollywood 27
Phone: Hollywood 4-2133
Date of Organization: 1948
Norman Wright, President
C. M. Wright, Secretary-Treasurer
Kenneth Homer, Vice-President, Production
Hal Geer, Editorial
Gilbert Wright, Writer-Director
Errol Grey, Writer-Director
William Perez, Animation
Services: Creative writing, planning and pro-
duction of business, television, government
and theatrical motion pictures in b/w and
color. Facilities: Mobile filming and sound
equipment. Sound stage and animation facil-
ities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: We'll Take the High Road,
Engineering Your Future (American Road
Builders Association) ; What's In It For You
(Oil and Gas Journal). (Only 1957 produc-
tions submitted).
A^ CD
^y m
PACIFIC NORTHWEST
Oregon
Telepix-ARVE
806 Wilcox Building, Portland 4, Oregon
H. S. Jacobson, in charge.
(See complete listing under Los Angeles area)
WInik Films Corporation
611 N. Tillamook Street, Portland 12, Ore.
Merriman Holtz, in charge
(See complete listing in New York City area)
Washington
EMPIRE FILMS CORPORATION
227 N. Division St., Spokane 2, Washington
Phone: MAdison 4-8141
Date of Organization: 1952
C. H. Talbot, President
M. O. Talbot, Secretary, Treasurer
T. F. Gorman, Camera Dept. Supervisor
P. W. Carter, Recording Supervisor
Ed Foster, Continuity-Script Dept.
Services: Creation and production of 16mm
motion pictures for business, industry, and
professions. Also 35mm filmstrips. Commer-
cials for television. Facilities: Small sound
stage with some standing sets; productions,
recording, and editing equipment but no lab-
oratory; studio, location, or field assignments
either sound or silent, b/w or color; own cam-
eras and lighting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Handled With Care
(Parkmaster Systems, Inc.) ; For the Lands
Sake (Douglas Soil Conservation Dist.) ; Cyst-
ocele-Rectocele Repair; Caesarean Section;
surgical films (Dr. R. T. Harsh) ; No Tears for
Terri (El Katif Shrine for Shriners Hospital
for Crippled Children) for March 1958 re-
lease.
L. R. HUBER PRODUCTIONS
1947— 14th Ave. North, Seattle 2, Wash.
Phone: EAst 2-4274
Date of Organization : 1952
Louis R. Huber, President
Hazel I. Huber, Vice-President
Services: Motion pictures, 16mm color and/
or b-w; specially-qualified and equipped for
Alaskan, overseas and field production. Fa-
cilities: Specialized B&H cameras (4),
Cine-Special II (1) with wide assortment of
lenses, special camera car; field high fidelity
magnetic tape recording. 16mm magnetic re-
cording Magnasync); high fidelity tape
transfer recorder; 16mm magnetic film two
channel editing; film planning, editing, script-
ing, animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : Letter From Alaska; Lit-
tle Diomede; Living Wilderness (Northern
Films) ; It's Moving Day (North American
Van Lines, Inc.) ; On Reaching Alaska (North-
west Orient Airlines, Inc.).
New World Productions
6011 38th Street, N.E., Seattle, Wash.
G. Newton, in charge
(See complete listing under Los Angeles area)
RARIG MOTION PICTURE COMPANY
5510-14 University Way, Seattle 5, Wash.'
Phone: Kenwood 0707
Date of Organization : 1927
Max H. Rarig, President
Edith A. Rarig, Vice-President
David A. Rarig, Secretary
James H. Lawless, Director of Production
Ralph Umbarger, Director of Photography
Grace Umbarger, Art Director
John Dubuque, Sound Engineer
Joe F. Nelson, Editor-in-Chief
Services: Public relations, sales promotion
and training films. TV programs and com-
mercials. Finishing department services in-
clude: editing, narration, writing, recording,
art and animation, music underscoring. Fa-
cilities: 16 and 35mm photographic equip-
ment. Complete 16mm editing equipment;
lighting equipment; new sound stage. Western
Electric magnetic recording. Permanent staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: One Is Too Many (Pacific
Coast Assoc, of Pulp & Paper Mfrs.) ; Go— No
Go (Boeing Airplane Company) ; Mountains
Don't Care (Mountain Rescue Council) ; The
Bremerton Story (Reynolds Metals Company) ;
Good Neighbor Town (United Good Neigh-
bors) ; Concrete Progress, Newsprint Hand-
ling Aboard Ship, Hyster Hydraulic Backhoe
(Hyster Company) ; Vocational series Your
Career In: Forestry, Logging & Meteorology,
three half-hour films (Weyerhauser Timber
Company).
istvr ri iM-jt/9> n
HAWAII
CINE'PIC HAWAII
1847 Fort Street, Honolulu, Hawaii
Phone: 50-2677
Date of Organization: 1947
George Tahara, Owner-Producer
Maurice Myers, Animation Dept.
William W. Davenport, Writer
Spence Brady, Writer
Harry Onaka, Editor
Services: Industrial, educational, theatrical
and television motion pictures; production
from script to screen. Facilities: Complete
lATSE technicians; 16 and 17y2mm synchro-
nous tape recorders. Maurer professional
cameras and sound-on-film recorders, sound
stage, lighting equipment, music library, an-
imation dept.; editing and projection facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Decision for Life (Can-
cer Society of Hawaii) ; Heart Attack (Heart
Association of Hawaii) ; Hawaii, Its People
& Resources (International Cooperation Adm.
Washington, D. C.) ; Tom Moore in Haivaii
(Pacific Panorama) ; Tahiti Calls (Fronk As-
sociates).
Listing Supplement In Next Issue
i^ Literally thousands of items have been
received from worldwide sources for the
largest, most authoritative listing of
producers available anywhere. Inevitable
oversights, listing text received after ex-
tended deadlines and any errors noted
will be covered in Production Review
Supplement pages in Issue 2, Volume 19.
BUSINESS SCREEN MAGAZINE
ALBERTA: Calgary
I MASTER FILM STUDIOS LTD.
I 510 5th Street West, Calgary, Alberta
j Phone: AMherst 9-3200
I Date of Organization: April 1955
i E. K. Elton, General Manager
, Spence Criliy, Managing Producer
I C. P. MacKintosh, Secretary-Treasurer
M. H. Hundert, Secretary
Robert Willis, TV & Animation Dept.
\ Werner Franz, Editing & Sound Dept.
I John Pfiffig, Camera Dept.
! Gus Jorg, Processing Dept.
i^ERVlCES: Motion pictures for industry, edu-
j;ation & TV; TV commercials; slides, anima-
iion; 16mm printing and processing; magnetic
'k optical recording; editing. Facilities: 30'
c 40' sound stage; Cameras: 2 Auricon Super-
1200s, Cine-Specials; animation stand; MR &
DKO lighting (65,000 watts) ; B&H Model J
[Printer; Houston Fearless processing; 2 Mag-
liasync recorders; Magnasync 3 channel dub-
)er; Maurer optical recorder; editing &screen-
ng rooms; 2 station wagons.
{ECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Oil Is a Scientific Busi-
hess (Imperial Oil Limited) ; Gas Line East
KTrans-Canada Pipe Lines Limited) ; Stam-
hede Stop-Over (Canadian Pacific Railway) ;
\Special Kind of Courage (Crippled Childrens
iHospital Aid Society) ; End of An Era (Mas-
iter Film Studios).
BRITISH COLUMBIA
S. W. Caldwell Ltd.
311 Alaska Pine Building, 1111 W. Georgia
St., Vancouver, B. C.
Phone: MA. 8733
Florence Ward, Representative
(see complete listing under Ontario)
HIRST FILM PRODUCTIONS
3015 W. Broadway, Vancouver 8, B. C.
Phone; CH 3616
Date of Organization: 1935
H. V. Hirst, Owner Producer
H. W. Manson, Sales & Script
E. Puill, Chief Cameraman
S. Verbeke, Sound Production
W. Taylor, Laboratory
W. Mosher, Editor
W. Wilson, Art Department
Services: Motion pictures for industry, TV,
commercials, strips, slides, industrial analysis ;
complete laboratory services, printing, proc-
essing, 35-16 and 16-8 reduction (optical),
color processing. Blowup and reduction serv-
ices for still and motion pictures. Also equip-
ment rentals for producers and industry.
Facilities: 35mm Mitchell and DeBrie cam-
eras; Auricon 1200, pro, and Mitchell 16mm
cameras Houston processing machines ; B & H
printers. Sound stage and studio facilities.
Optical and magnetic sound application.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Storm Shelter (Acme Im-
provement Company) ; Prepare the Future
(Mason Construction Co. Ltd.) ; It's Easy
BUSINESS SCREEN INTERNATIONAL
^ g
CANADA
Af n
( Swiftknit Company) ; The Big Payoff (Home
Oil Company) ; What Stop (The Camera
Shop).
MANITOBA: Winnipeg
S. W. Caldwell Ltd.
801 Lindsey Bldg., Notre Dame Ave.,
Winnipeg
Phone: 92-4643
(See complete listing under Ontario)
PHILLIPS-GUTKIN & ASSOCIATES LTD.
432 Main Street, Winnipeg 2, Manitoba
Phone: WH 3-0544
Date of Organization : March, 1947
John Phillips, President
Harry Gutkin, Vice-President, Managing
Director
Lloyd E. Moffat, Secretary-Treasurer
Barrie Helmer, Jeff Hale, Don Bajus, Sen-
ior Animators
Jack Harreveld. Head, Anim. Cam. Dept.
Ken Jubenvill, Senior Editor
Services: Animation facilities from script
storyboard to full cell animation. Production
of industrial and documentary films. Facil-
ities: 35mm Acme animation camera and
stand; 35mm Moviolas; sound readers — edit-
ing equipment, 35mm and 16mm Arriflex cam-
eras, 60,000-watt portable lights, complete
studio facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Project — North Star (The
M. W. Kellogg Company, N. Y.) ; Centre of
Fashion (Providence of Manitoba). TV Com-
mercials: Kraft Cheese, Windsor Salt (J.
Walter Thompson) ; series for Chrysler Cor-
poration (Ross Roy of Canada) ; Kellogg's
Bran Flakes (Leo Burnett of Canada) ; Milko
(W. A. McCracken Ltd.) ; Bayer Nose Spray,
Andrews Liver Salts (Walsh Advertising) ;
Bank of Canada (McKim Advertising Lim-
ited) ; Bufferin, Ban, Vitalis, Ipana Tooth-
paste (Ronalds Adv.).
ONTARIO: Ottawa
CRAWLEY FILMS LIMITED
19 Fairmont Avenue, Ottawa, Ontario
Phone: PArkway 8-3513
Branch Offices: 181 Eglinton Avenue E.,
Toronto. Phone: MAyfair 0325. 1467
Mansfield St., Montreal. Phone AVenue
8-2264
Subsidiary: Graphic Films Limited, 19
Fairmont Ave., Ottawa, Ontario.
Date of Organization: 1939
F. R. Crawley, C.A., President
Graeme Fraser, Vice-President
Stewart Reburn, Manager, Toronto Office
Alasdair Fraser, Manager, Montreal Office
Donald Carter, Director of Production
Paul Naish, Office Manager
Tom Glynn, Production Manager
Jim Turpie, Mgr. Producers Services Div.
George Gorman, Quentin Brown, Sally
MacDonald, Edmund Reid, Philip Wie-
gand, Peter Cock, Edmund Reid, Rene
Bonniere, Betty Zimmerman, Senior Pro-
ducers
Rod Sparks, Chief Engineer
Robert Johnson, Supervising Editor
Stan Brede, Camera Department
Ivan Herbert, Lighting Department
Tony Betts, Recording Department
Kenneth Gay, Animation Department
Joan Hind-Smith, Script Department
William McCauley, M. Bach., Dirs. of Music
Ivor Lomas, F.R.P.S., Laboratory Manager
& Quality Control
Alma Givson, Purchasing Agent
Earl Valley, Equipment Sales Manager
Services: Motion pictures and slidefilms for
Canadian and United States industry. Govern-
ment, education and television; recording, ed-
iting, animation, extensive laboratory services
for producers, independent cameramen, ten
provincial governments and other organ-
izations from coast to coast. Facilities:
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
157
CANADIAN PRODUCERS:
CRAWLEY FILMS LTD.: Cont'd.
30,000 sq. ft. studio building, sound stage and
two recording studios. Cameras: Maurers,
Newman-Sinclair, Bell & Howell, Arriflex and
Cine-specials; blimps, dollies, ,320,000 watts
of lighting equipment with mobile generator
and transformer station; Maurer 16mm re-
cording equipment and 2 recording studios
with 8 & 4 mixing channels. 3 Rangertone
synchronous magnetic tape recorders, 7 16mm
Magnetic recorders and dubbers; Magne-
corders with sync heads, 35mm dubbers, turn-
tables, disc recorders; animation department
with two stands i Saltzman ) ; engineering de-
velopment facilities; still dept., casting file;
music library; script dept. with research li-
brary. Electronic service dept. Equipment
Sales Division.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: French & English ver-
sions of the following: Skij Watcli on 55° (The
Bell Telephone Co. i ; The Order of Good
Cheer (Canadian Restaurant Association);
Of Soup and Love (Thomas J. Lipton Co.
Ltd.); Xew Wonders With Wieners (Visking
Limited); Legend of the Raven, Mural (Im-
perial Oil Ltd. ) . Money Minters, French ver-
sion (The International Nickel Co. of Canada
Ltd.); A New Future Lies North (French
version for Dept. of Trade & Commerce, and
German version for Dept. of Citizenship &
Immigration); Adventure at Your Doorstep,
Waterways and Fly ways of the North, City
of Rivers ( Manitoba Dept. of Industry & Com-
merce); Red Carpet (Trans-Canada Air
Lines); Jamaica Flavour (Captain Morgan
Rum Distillers Ltd.); The Librarian (Cana-
dian Library Assoc); Beaver Dam, Jamaica
Sings (Crawley Films Ltd.) ; The Teens (Na-
tional Dept. of Health & Welfare ) ; Tyrone
Guthrie on Tivelfth Night, Michael Langham
on Hamlet (Canadian Association for Adult
Education) ; Social Acceptability, Emotional
Maturity, Discipline, /.s This Love, How Much
Affection, When Should I Marry (McGraw-
Hill Book Co., New York) ; Ore in Sight (Ca-
land Ore Co. Ltd. ) ; Canada's Carpet Crafts-
men (Harding Carpets Ltd.); Put This in
Your Pipe (Aluminum Ltd.) ; A Champion Is
Born (House of Seagram) ; The Queen's Com-
mission (Dept. National Defense). Film-
strips: Museum (National Gallery of Cana-
da); Lecture (Bank of Nova Scotia); Sys-
tetns Analysis (R. L. Crain Ltd.); Labrador
(British Newfoundland Corp. Ltd.); Confi-
dence Because (Personal Products Ltd.);
Packboard Drill (Civil Defense Div. of Dept.
Health & Welfare). TV Commercials: For
Kellogg's, General Mills, Pillsbury, W. A. Ran-
kin Ltd., Pure Spring (Canada) Ltd., Victor-
ian Order of Nurses for Canada, Trans-Canada
Air Iine.s, Canadian Legion, Central Canada
Exhibition Association, Progressive Conserva-
tive Party and others.
S. W. Caldwell Ltd.
355 Main Street, Ottawa
Phone: CE 5-1023
Donald Manson, Representative
(See complete listing under Toronto)
The Calvin Company
Motion Picture Centre, Toronto, Ontario
G. S. Kedey, representative
(See complete listing under Missouri U.S.)
GRAPHIC FILMS LIMITED
(A Subsidiary of Crawley Films Limited)
19 Fairmont Avenue, Ottawa, Ontario
Services: Laboratory and producers serv-
ices division of Crawley Films Limited. Fa-
cilities: 16 35 negative-positive and 16mm
reversal processing machines; 16mm Bell &
Howell printers; 16mm Union Step printer;
Moy 16mm edgenumbering machine.
ONTARIO: Toronto
S. W. CALDWELL LTD.
447 Jarvis Street, Toronto, Ontario
Phone: WA 2-2103
Date of Organization: 1949
Branch Offices: Ontario: 355 Main St., Ot-
tawa. Donald Manson, Repr. Quebec: 1410
Stanley St., Montreal. Bud DeBow, Repr.
Manitoba: 801 Lindsey Bldg., Notre Dame
Ave., Winnipeg. British Columbia: 311
Alaska Pine Bldg., Ill W. Georgia St.,
Vancouver. Florence Ward, Repr.
Spence Caldwell, President
Gordon F. Keeble, Vice-President
Stewart H. Coxford, Comptroller
Sydney Banks, Exec. Producer, TV Film &
Lab.
Services: 16 and .35mm TV film commercial
production. Documentaries, theatrical shorts,
35 & 16mm processing and printing, anima-
tion (cell & camera), artwork, slides, film-
strips, studio rental, motion picture equipment
rental, TV program air check, filming .service
(Kine-recording), sound recording. TV film
sales, Canadian distributor for CBS Television
Film Sales, Guild Films, Towers of London,
BBC, Associated Rediffusion Ltd., Caldwell
A-V Equipment Co. Ltd. Facilities: All
facilities required to render above services.
RECENT PRODUCTIONS AND SPONSORS
Motion Picture: Pay Attention (Ontario
Dept. of Highways). Television Films:
Street Scene (Tri-Nut); Italian Touch (Max
Factor); Bathroom (Philishave) ; Silverware
(Blue Surf); Good Seasons (General Foods).
CHETWYND FILMS LIMITED
21 Grenville Street, Toronto 5, Ontario
Phone: WAlnut 4-4493
Date of Incorporation: 1950
Arthur Chetwynd, President & Gen. Mgr..
Marjory Chetwynd, Sec.-Treasurer
Lenore Gordon, Secretary
W. C. Donaldson, I/C TV Production
Robert Barclay. Supervisinn Editor
Russell Heise, / C Sound Department
Eirikur Hagan, Film Director
J. L. McCormick, Production Manager
Robert Brooks, Chief Cameraman
Services: 16mm motion picture production.
color and b.&w. for education, sport, travel,
industry, advertising, public relations, tele-
vision, industrial stills; projection service;
slidefilm and filmstrip production; research',
writing, editing, scripting, sound, processing,'
printing, film library. Facilities: 16mm mo-
tion picture cameras; still cameras; research,
writing, editing, scripting, sound, Ampex ^^''
tape, Stancil-HofTman 16mm sprocket tape,
library (distribution and stock shot), studio,'
screening room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Calgary Stampede 1957
(Calgary Brewing & Malting Company i :
Pursuit of Wisdom (University of Toronto:
Shrine East-West All Star Football Game 1957
(Molson's Brewery Ltd.); Investment in
Canada ( Canadian Broadcasting Corporation
— TV). Oflicial coverage of Eastern Canada
Big Four professional football games for
Molson's Brewery. 12 one reel films for chil-
dren's programs for Canadian Broadcasting
Corporation — TV.
FLETCHER FILM PRODUCTIONS LIMITED
RCA Bldg., 225 Mutual Street, Toronto, Ont.
Phone : EMpire 3-8372
Date of Organization: 1954
Howard D. Fletcher, President, & Gen. Mgr.
Edward R. MacGillivray, Executive
Producer, & Secretary
Hugh J. Moreland, Executive Director, &
Treasurer
Brian C. Jupe, Supervising Director
Michael L. Snow, Animation Director
Svend A. Blangsted, Production Mgr.
Paul Woolston-Smith, Camera Chief
Ruby Renaut, Production Coordinator
J. Kenneth Elliott, Supervising Editor
Isabelle D. Mclnnis, Traffic Manager
Services : Production of motion pictures,
sound slidefilms, and slide-motion films in 16
& 35mm, sound, b&w and color. Industrial,
documentary, sales and technical training,
customer and public relations, sales presenta-
tions. TV commercials and films. Theatrical
short subjects and trailers. Full cell and
Vari-Cel animation. Complete programs, in-
cluding visual aids and stage presentations for
sales training and consumer sales. Film
library service; editing of TV syndicated films
and features; commercial cut-ins, timing,
cleaning, shipping, inspecting and storage of
TV films. Public Service Films Division spe-
cializes in films for public service organiza-
tions.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: It Makes Sense (Dunlop-
Canada Limited ) ; Shipmates ( Navy League
of Canada ) ; Tlie You in United, Special Con-
ference ( United Appeal for Metro Toronto ) ;
Slipper to Fill, How Natural Gas Comes to
Your Community ( Consumer's Gas Company
Ltd.) ; Anhydrous Ammonia for Canada (Dow
Chemical of Canada ) ; Dr. Griffin Speaks
(Canadian Mental Health Association) ; Sculp-
ture in Canada (Institutional Broadcasts
Dept., Canadian Broadcasting Co.). Slide-
films: Warden Service (Dept. of National
Health and Welfare of Canada) ; The You In
United (United Appeal for Metro Toronto).
TV Films: A Day in the Life of Mrs. Curtis
(Canadian Broadcasting Company) ; series of
six (Canadian Tuberculosis Society). TV
158
BUSINESS SCREEN MAGAZINE
JOMMERCIALS: For Dunlop-Canada Limited,
Ijnited Appeal for Metropolitan Toronto,
[Canadian Mental Health Association and
Sthers.
4f
Crawley Films Limited
181 Eglinton Ave. E., Toronto, Ontario
Phone: MAyfair 0325
Stewart Reburn, Manager
(see complete listing in Ottawa area)
KLENMAN-DAVIDSON PRODUCTIONS LTD.
9 Bloor St. East, Toronto, Ontario
Phone: WA 4-6482
Date of Organization: 1956
William Davidson, President
Norman Klenman, Vice-President
Stanley N. Schatz Q. C, Secretary-Treasurer
Gordon R. Coles, Member of the Board
P. H. Delacour, Member of the Board
William H. Gimmi, Dir. of Photography
James A. Willis, Head, Sound Dept.
[Services: Complete production of theatrical
[shorts and feature films, TV films and film
series, industrial and public relations docu-
'mentaries. FACILITIES : Complete 35mm pro-
duction equipment; cameras, lights, camera
accessories, dolly. Moviola editing equipment,
Isound recording and re-recording facilities,
itransports. Rents studio space when required,
• contracts out opticals and laboratory services.
RECENT PRODUCTIONS AND SPONSORS
Motion Picture: A Home of Tlieir Own ( On-
itario Homes for Mentally Retarded Childi'en
Inc. ) . TV Films : Major Hill of Niagara; The
Village Blacksmith ; Jasper Park Warden;
Rodeo Champ; The Sailmaker; Tracking the
Sputnik; and 11 others (The TV Film Service
Dept. of The Canadian Broadcasting Corp.
Television Network ) .
4f
ROBERT LAWRENCE PRODUCTIONS
(CANADA) LTD.
32 Front Street West, Toronto, Ontario
Phone: EMpire 4-1448
Date of Organization: April, 1955
Robert L. Lawrence, President
John T. Ross, Vice Pres. & Gen. Mgr.
Philip Kornblum, Treasurer
Robert Rose, Production Director
Services: Producers of motion pictures for
television and industry — live-action and ani-
mation. Robert Lawrence Productions in New
York and Toronto; Grantray-Lawrence and
Lawrence-Schnitzer Productions in Hollywood.
California. Facilities : Sound stage 125' x 55' x
25' for 16mm and 35mm color, black and white
film production — 35mm NC Mitchell with
blimp. Fearless dolly, Magnasync recording
equipment. Mole-Richardson sound boom.
RECENT PRODUCTIONS AND SPONSORS
(Only television commercials submitted)
TV Commercials: for Procter & Gamble
Cheer (Young & Rubicam); Savage Shoes
(Breithaupt, Milsomi; Arrid ( Cockfield,
Brown ) ; Jello ( Baker ) ; Smith Brothers
Cough Drops (Sullivan, Stauffer, Colwell &
Bayles) ; York Peanut Butter (James Lovick) ;
York Products (McKim); Nestle Quik (E.
W. Reynolds ) ; Reliable Toys ( Ronalds ) ;
TRC's (CoUyen; Rose Brand (J. Walter
Thomp.son ) ; Bradings Beer ( F. H. Hay-
hurst); Sterling Aspirin (Dancer-Fitzgerald-
Sample Inc.).
MOTION PICTURE CENTRE LIMITED
85, Yorkville Ave., Toronto 5, Ontario
Phone: WA 4-8329
Date of Incorporation : 1953
G. S. Kedey, President
Dave Smith, Writer-Director
Leslie George, Camera Chief
Bob Stagg, Sound Department
Services: Motion pictures and slidefilms for
television, industry, sales promotion, staff
training, religious, travelogues, and public re-
lations use. Facilities: Auricon, Arriflex
cameras, Magnasync recording equipment, re-
cording studio, editing, writing and screening
facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Picture: A Day for the Kingdom
(Anglican Church). Television Films: A
Matter of Taste; Accredited to Canada;
House on Barrack's Hill; A New House for
God (C.B.C. Television).
PETERSON PRODUCTIONS
337-9 King Street West, Toronto 1, Ontario
Phone: EMpire 8-7065
Date of Organization: 1947
S. Dean Peterson, President
Laurence L. Cromien, Director of Prod.
Laurence Bartram, Set Design, Construction
Douglas Kennedy, Studio Manager
Derek Smith, Sound Dept. Head
Doris Cromien, Make-Up
Services: 16 and 35mm production of TV
commercials. Documentary, industrial, sales
training & promotion films. FACILITIES: Com-
plete sound-proof stage, editing rooms, make-
up room, dressing rooms, complete recording
and re-recording facilities, screening room,
16 & 35mm equipment.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: For Ford /Monarch Div.;
(Cockfield, Brown & Co. Ltd.) ; Mercury-Lin-
coln-Meteor Div. (Vickers & Benson Ltd.) ;
Kelloggs of Canada Ltd. (Leo Burnett Co.
Ltd. ) ; Salada Tea ( McKim Advertising Co.
Ltd.) ; Lever Bros. Ltd. (Cockfield, Brown and
J. Walter Thompson ) ; Lipton's Tea ; Rock
City Tobacco ( Kenyon and Young, Rubicam,
Gerhardt); Hood-Minor Shoes (Harold F.
Stanfield ) ; Rollaids ( Baker Advertising Co.
Ltd.).
SHOWCASE FILM PRODUCTIONS
(Div. Associated Broadcasting Co., Ltd.)
1139 Bay Street, Toronto, Canada
Phone: WA 4-1111
Date of Organization : June, 1956
Martin Maxwell, President
Jack Chisholm, General Manager
M. DiTursi, Production Secretary
Services: Producers of industrial, educa-
tional, sales training, motion pictures and
Af a
^ Q
CANADA
slidefilms; theatrical trailers; TV commer-
cials. Specializing in industrial and engineer-
ing films. Facilities: Motion picture produc-
tion equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tiie Claim Stakers (On-
tario Dept. of Mines ) ; The Blind River Story
(Joy Machinery) ; The Big Z (Rio Tinto Min-
ing Co., Canada) ; Uranium Mining (Stanleigh
Uranium Co.); The Shaft Sinker (Inger.soll-
Rand Co., Canada i .
ONTARIO: Windsor
Ross Roy of Canada, Ltd.
Windsor, Ontario
Phone: CLearwater 6-2371
H. J. G. Jackson, Vice-President, in charge
(See complete listing in Detroit area)
QUEBEC: Montreal
REAL BENOIT FILM PRODUCTIONS
(Formerly Benoit De Tonnancour Films)
2161 St. Catherine Street, West, Montreal,
Quebec
Phone: WE 3-7339
Date of Organization : 1949
Real Benoit, Director
George Fenyon, Director of Photography
Jean Milard, Sound
Services: Production of 16 and 35mm films
for all purposes from script to final print.
French translations and adaptations. Facili-
ties: Sound stage 40' x 70'; 16 35mm positive
and negative cutting i-ooms ; editing and pro-
jection rooms.
RECENT PRODUCTIONS AND SPONSORS
Television Films: Collegiens Troubadours. 39
films ( Pepsi-Cola ) ; series of 52 musical
travelogues (Lever Brothers); Lojiis Cyr,
Vieux Montreal. 3 films (Canadian Broadcast-
ing Corporation ).
OMEGA PRODUCTIONS, INC.
1960 Dorchester Street West, Montreal 25
Phone: WE 7-3525
Date of Organization: 1951
'^. S. Mnrrisey, President
Pierre Harwood, Vice-President
Leonard M. Gibbs, Secretary-Treasurer
Richard J. Jarvis, Sales Representative
Henry A. Michaud, Director of Production
John R. Racine, Director, TV Commercials
John BuiTTian, Chief Engineer
Lise Caron, CItief Editor
Denis Mason, Chief Cameraynan
John Sawyer, Chief Electrician
Services : Educational, industrial, sales promo-
tion, theatrical, and television motion pictures.
Facilities: 16mm and 35mm cameras, tape
and film recording equipment, projection and
editing facilities, sound shooting stage, ani-
mation department.
(LISTING CONTINUES ON FOLLOWING PAGE)
8TH ANNUAL PRODUCTION REVIEW
FILM
HEADACHES
CURED
CANADIAN PRODUCERS:
Business Films, Libraries, Adver-
tising Companies, Film Distribu-
tors, Etc., Vacuumate Corporation
offers quick relief for film
headaches— bringing to you many
services you have urgently
sought.
FILM CLEANING
INSPECTION
AND REPAIR
•
SPOOLING & SHIPPING
OF TV COMMERCIALS
•
FILMSTRIP CUTTING
AND CANNING
•
FILM PROTECTION
Vacuumate Corp. gives you the fine super
Vacuumate film process for protection
ogainst wear, oit, fingermarks, scratches
ond climatic changes.
•
FILM DEPOSITORY
films ore catalogued and stored with us
awaiting your shipping instructions.
•
PACKAGING AND SHIPPING OF
FILMS . . . FILMSTRIPS AND DISCS
NO-EN
FILM TREATMENT
GIVES TROUBLE FREE EXTRA LONG
REPEATER FILM PROJECTION FOR
YOUR ADVERTISING CONTINUOUS
FILMS . . .
» only a single reel or many, Vacuumate
will serve you well. Write for information
V4CUUII1+K
specialists in
Film Haf/dling Services
446 West 43rd St.. New York, N. Y.
OMEGA PRODUCTIONS: Cont'd.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : Road to the Market { Prov-
ince of Quebec) ; St.-Benoit du Lac (St.-Benoit
Abbey). Filmed Television Films: Pepinot
40 episodes, Radisson 26 episodes, Tomahaivk
26 episodes (Canadian Broadcasting Corpora-
tion). TV Commercials: For Canada Starch
Ltd., du Pont of Canada Ltd., Dow Brewery
Ltd. (Vickers & Benson Ltd.); Kraft Foods
Ltd., Standard Brands Ltd. (J. Walter Thomp-
son Co.) : Fred A. Lallemand & Co. Ltd.
(Walsh Advertising Co. Ltd.); W. H.
Schwartz Ltd. (Bennett & Northropp Ltd.) ;
Reckitt & Colman Ltd. (McKim Advertising
Ltd.).
S. W. Caldwell Ltd.
Suite 319, 1410 Stanley St., Montreal
Phone: AV. 8-0528
Bud DeBow, Representative
(see complete listing under Ontario)
Crawley Films Limited
1467 Mansfield St., Montreal, Quebec
Phone: AVenue 8-2264
Alasdair Fraser, Manager
(see complete listing in Ottawa area)
QUEBEC: Quebec City
LES DOCUMENTARIES LAVOIE
(Lavoie Productions)
447 Rue Dolbeau, Quebec, P.Q., Canada
Phone: MUrray 3-7601
Date of Organization: 1949
Hermenegilde Lavoie, Director
Therese Richard, Secretary
Richard Lavoie, Production Manager
Services: Producers of motion pictures; in-
dustrial and educational motion pictures and
TV commercials. Facilities : Full production
facilities for all phases of motion picture
photography. Sound studio, recording, edit-
ing and animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Story of Zone 2 (Le
Soleil Ltee.); Insolation (Bouchard & Robi-
taille Ltee.) ; Forest Operation's (John Mur-
dock Ltee.) ; Sisters of Charity of Saint-Louis
Meet the Challenge (Sisters of Charity of
Saint-Louis) ; Stop (Province of Quebec
Government) ; Rencontres dans L'lnconnu
(Les Documentaires Lavoie).
Experienced Film Sponsors Look
to the Pages of This Annual Review
• Producers whose listings appear in this sec-
tion have voluntarily supplied the minimum
client and film references for your reference
use. Five business-sponsored motion picture or
slidefilms were the minimum requested for an
unqualified listing in the pages of this 8th
Annual Production Review Is.sue of 1958. I*
CANADA'S
BIG
STUDIO
Caldwell's produce interesting,
effective films for (Canada's top
advertisers and agencies. The
spacious, fully equipped and
staffed Queensway Studio is
available for rental to all
producers.
. . . Write and reserve your copy of mir
illustrated brochure, soon ojj the press.
QUEENSWAY FILM STUDIOS
1640 The Queensway, Toronto, Ontario
Phone Clifford 9-7641
Are presen-flLi producing
animated and live-action
comn^erc^Scile for
vVesiin^Kovise
RENAULT
PHILIPS
COINTREAU
IVTestle
OMEGA
complete production -facilities tor
LIVE-ACTION and ANIMATION
TV -films dubbed in Spanish
estudios mofo
LOS MESEdO, 15 • MADRID -SPAIN
160
BUSINESS SCREEN MAGAZINE
PRODUCTION IN L A T I N - A M E R I C A
il.4f cniB^Af rn
MEXICO
AUDIOVICENTRO
Av. Cuauhtemoc 226, Mexico 7,
j D. F.
Phone: 10-25-13
Cable: AUDIOVICENTRO
Date of Incorporation: 1956
Dr. David Grajeda, Pres., Dir.
Dr. Juan Jose Giovanni, Vice-
Pres.
I Marcel Gonzales Camerena,
I Sound Engineer
' Ernesto Martinez, Chf. C'man
Lucy Estrop, Spanish Versions
j Antonio Gutierrez, Animation
I Jorge P. Valdes, Art Director
' Octavio Motta, Foreign
Relations
Emmanuel Ugalde, Titles
Services: Translations and Span-
ish versions of foreign films.
Titles. Optical and magnetic sound
recording. Animation. Documen-
tary, scientific and educational film
production. Audio-Vex system
(slides and records ) . TV commer-
cials. Distribution of Spanish
language films. Facilities : Sound
studios; Arriflex, Bolex cameras;
Ampex; Magnasync, RCA sound
systems; VI-Mex titles system.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : Translation,
Spanish versions of 63 documen-
tary films (U.S. Embassy) ; clini-
cal films (National Medical School,
Ayerst Laboratories, Colliers) ;
documentary films fSutec) ; titles
and animation for 206 films in
Spanish. Slidefilms: Clinical sub-
jects (International Congress of
Surgeons).
CINE COMMERCIAL, S. A.
Louisiana No. 81, Mexico, D. F.
Phone: 23-88-30
Date of Incorporation: 1954
Hans Beimler, Gen. Mgr., Tech.
Dir.
Arrigo Coen, Prod. Director
Carlos Basurko, Prod. Mgr.
Carlos Prieto, Script Supr.
Jose Torre, Cameraman
Ruben Gamez, Cameraman
Services: 35 and 16mm motion
picture production. Specializing
in documentaries, television short
subjects and commercial ads for
movies and television. FACILITIES:
35 and 16mm, camera equipment,
stages, cutting room, projection
room, magnetic and optical record-
ing equipment available.
RECENT PRODUCTIONS AND SPONSORS
TV Spots: For Max Factor;
Tums; Enicar; Anacin; Coca-
Cola; Hinds; Viceroy; DuMont;
DuBarry; Kelvinator; Nabisco;
Air France; Gillette; Paper Mate;
Acco; Studebaker; Ford; Mennen;
McCormick; Hoover; Procter &
Gamble; Admiral; Brylcream;
Johnston Pumps; Minn. Mining
& Mfg.; Revlon; Johnson & John-
son; Richard Hudnut; and others.
CARIBBEAN AREA PRODUCTION
V1GUIE FILM PRODUCTIONS,
INC.
Roosevelt Ext., Hato Rey,
Puerto Rico
Phone: 6-0235 & 6-1258
Date of Organization: 1950
Juan E. Viguie, Jr., President
Manuel R. Navas, Vice-Presi-
dent, Administration
Salvador Tio, Vice-President,
Promotion
Services : 16mm & 35mm black &
white and color commercial spots,
documentary films for government
and private organizations; TV and
theatre newsreels; Kinescope fa-
cilities; editing; single and double
system photography ; laboratory
services B & W; animated com-
mercials. Facilities: Two sound
studios (50' X 50' and 34' x 20') ;
cutting rooms ; recording and pro-
jection rooms ; laboratory process-
ing and printing rooms ; music
library: animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : Tivo Blades for
One, University in the Fields
(Agricultural Ext. Service of
U.P.R.) ; Sources of Energy
(Puerto Rico Water Resources
Authority) ; Eating Habits for
Small Children (Department of
Health) ; Puerto Rico Alert
(Puerto Rico Sugar Growers
Association).
"The Magazine the Buyers Read and Advertisers Prefer"
Business Screen Covers the Field of Visual Communication
8TH ANNUAL PRODUCTION REVIEW
IM^^ CJ IM^ 4^ C3
SOUTH AMERICA
ESTUDIOS
CINEMATOGRAFICOS ROSELLO
Casilla Correo 3116, Lima
(Peru), S. A.
Phone: 30.553
Date of Organization : 1952
Jose Maria Rosello, President
and Treasurer
R. De Nardo, Vice-President
Luis Rosello, Production Mgr.
Services : Complete production of
films, black & white and color, 35-
mm and 16mm, travel, newsreel,
artistic productions ( drama, com-
edy, musical ) , TV commercials,
documentary, etc. Facilities: 16
and 35mm cameras, lighting,
sound truck, Magnetic sound,
Moviola, etc. All services.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Huanda (E.
Grana ) ; Perez Aranibar (Benefi-
cencia de Lima); Si Don Luis
(musical film); La Muevte Llega
al Seffunda Show (political film) ;
Tela Siiprela (Duncan Fox). TV
Commercials: For Cera Poliflor,
Persianas Flexalum, Good Year,
Cera Cardinal, Medias Lancaster,
Canadian Pacific Airlines, Calzado
Rimac. Approximately 105 other
films in 1957 in Eastman Negative
color.
jM^jff cniB^Af a
ENGLAND
BIRMINGHAM COMMERCIAL
FILMS LTD.
8 Lozells Road, Birmingham 19
Phone : Northern 8486-7
Date of Organization; 1938
Harold Juggins, F.LB.P.,
Governing Director
Godfrey Davis, A. LB. P.,
Mg. Director
Dr. W. H. J. Vernon, O.B.E.,
F.R.I.C, Dir. & Scientific Ad.
G. Johnson, Chief Stills Cayn.
John Varnish, Chief Prod. Asst.
Harold E. Tonks, Chief Service
Engineer (Cont'd, at top)
IN CANADA-
^4
^
Canada's largest producer of sponsored films
over 1,000 productions . . . 19 years . . .
85 national and international awards . . .
30,000 sq. ft. modern studio building . . .
own lab, animation, stage . . .
branches in Toronto and Montreal . . .
for Canadian production, write —
19 FAIRMONT AVENUE
OTTAWA. CANADA
Roger M. Jones, Secretary
Services: Specialist producers of
direct 16mm color sound motion
pictures and 35mm shorts; TV
Newsreel Dept., commercial and
3-dimensional photography; sound
recording (synch, or wild) ; mo-
bile film shows; TV commercials.
Facilities: Studios for film pro-
duction, commercial photography;
filmstrips, editing, titling, rear
projection, retail still and cine
sales division supplying audio
visual aids.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Fan Range
(Verity's Ltd., Birmingham) ; On
the Beam (Joseph Lucas Ltd.);
All Change Gear ( Self Changing
Gears Ltd.). Television Films:
Know Your Midlands, series of 13
(Associated Television Ltd.). TV
Newsreels: British Independent
Television Authority and British
Broadcasting Corporation.
HALAS & BATCHELOR
CARTOON FILMS, LTD
lOA Soho Square, London, W.l,
England
Phone: GERrard 7681/2/3
Date of Organization : 1947
Studios; Dean House, 2, 3 & 4,
Dean Street, W.l. Animation
Stroud, Church Road, Cain-
cross near Stroud, Gloucester.
Branch: 11 West 42nd St., Room
1146, New York 36, N.Y.
Phone ; LOngacre 4-3346.
Miss Irene Lee, Sales Repr.
John Halas, Director
Joy Batchelor, Director
Sam Eckman, Jr. (U.S.A.),
C.B.E. Director
Services; Staflfof 80 for animated
film production for advertising
and entertainment for television
and cinema. Industrial, public re-
lations and educational films. Fa-
cilities ; Studios for both celluloid
animation and 3-dimensional pup-
pet, model animation. Animation
cameras ; 2 model camera setups.
Editorial and projection equip-
ment for 35mm/16mm.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: History of Cin-
ema (Phillips Electrical Indus-
tries, Holland) ; Best Seller (Shell
Petroleum Co., Ltd.); All Lit Up
( The Gas Council of Great Bri-:
tain). TV Commercials: For
Murraymints, OMO (S. H. Benson
Ltd.) ; Surf, Walls Ice Cream
( Lintas Advertising Agency);
Phensic (J. Walter Thompson);
Lyons Products ( Dorland Adver-
tising Agency ) ; Hoover ( Erwin
Wasey & Company, Ltd.).
Marathon News
73 Delamere Road, London W.)
5, England
Maurice Ford, in charge
( See complete listing in New York
area)
UPA Pictures Ltd.
Suite 6, Third Floor
140 Park Lane, London, W.l.,
England
Phone ; Mayfair 2987
Roy Letts, Business Manager
(See complete listing under Los
Angeles area)
WORLD WIDE PICTURES, LTD
Lysbeth House, Soho Square,
London W. 1. England
Phone: GERrard 1736/7/8
Date of Organization ; 1942
James Carr, Managing Director.
Exec. Producer
Hindle Edgar, Company Direc-
tor, Producer
V. L. Price, Co. Director, Secy.
Services: 35mm and 16mm spon-
sored public relations, documen-
tary, training and sales films for
government departments and in-
dustry, TV programs and com-
mercials. Facilities; studios, re-
cording theatre — Western Elec-
tric, lighting, cameras, studio
.staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Submarine Es-
cape Training (Admiralty);
Mousetrap Is Out (English County
Cheese Council); The Restless
Sphere (British Broadcasting Cor-
poration) ; Three Men in a Truck
(Ford Motor Company); The
Film That Never Was (Central
Office of Information ) . Television
Films: Transatlantic & Common-
wealth Televiews — monthly issues
(Central Office of Information).
FREIVCH
VERSIDIVS
Commerr
ary or Dubbing
Quickly
and Correctly
LES ANALYSES
CINEMATOGRAPHIQUES
6, Rue
Francois - ler
PARIS
8^ FRANCE
U. S. references: Dar
tnell Corporafion. Mobil Oil,
Remington-Rand, Ger
eral Motors, Worthington.
BUSINESS SCREEN MAGAZINE
4f □
<kf C
FRANCE
^
LES ANALYSES CINEMATO-
GRAPHIQUES
1 6 Rue Francois ler, Paris 8e,
France
I Phone: BALZAC 40-58/59
Date of Organization : 1947
Georges Roze, General Manager-
Jean Vincent, Sales Manager
Andre Cantenys, Producer
j Claude Bellanger, Art &
I Animation Director
Services: Department Production
ind Realization — Documentaries,
industrial and sales promotions
iilms 16mm and 35mm and film-
strips. Department Ultra-ralenti
—Studies with high speed Kodak
"amera. Facilities : Cameflex,
Bell and Howell, Kodak and Cine
Special Cameras. Titles, effects,
i-iynchronization, dubbing, labora-
Itory and cutting rooms. Author-
lized dealer for Bell and Howell.
RECENT PRODUCTIONS AND SPONSORS
French Cotton Industry, OEEC,
Ministry of Nal Education, Mobil
Oil, SNCF, Worthington, Air
France, Simca, Remington Rand,
Renault, General Motors Frigi-
daire, Saint-Gobain.
Marathon Newsreel
117 bis rue Ordener, Paris 18,
France
Mr. .Jean Magny, in charge
( See complete listing in New York
area)
Vavin, Inc.
(Video & Visual
Information Films)
72 Boulevard Raspail, Paris
XVI, France
Mme. Yvonne Oberlin, Manager
( See complete listing under New
York City)
i»-^ a/j^Afa
GERMANY
^4.
LAUX STUDIOS KG
An der Hauptwache 10, Frank-
furt/Main
Phone: 27441
Date of Incorporation: 1947
Helmut Laux, President
Achim Koch, Vice-President
Ehrenfried Fischer, . Research
and Script Director
Werner Harzer, Art, Animation
Director
Werner Christmann, Prod. Mgr.
Wolfgang Fuchs, Export Mgr.
Services : sound slidefilms for
every purpose. Consultation, re-
search services. Distributors for
DuKane automatic sound slide-
film projectors, record or tape.
Creators of sales promotion, mag-
azine, picture book materials. Fa-
cilities: completely-equipped pro-
duction plant for sound slidefilms,
both b/w and color. All work done
on premises by over 50 permanent
employees.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Tactics of Sliell Ad-
vertising (Shell) ; How to Launch
and Develop Localized Retailer Ad-
vertising ( Shell Petroleum Com-
pany, London ) -.The New Opel Rec-
ord, 1958; The Unknown Custom-
er (Opel) ; The Balance — No Con-
juration (Continental); Every
Item Shopped Well Taken Care of
in Refrigerator; Hot Water Al-
ivays Ready ( Siemans ) ; Visits
Well Prepared (Allianz Insurance
Company) ; Advertising, the Key
to Sales Success ( Bosch ) . Syndi-
cated sound slidefilms series, The
S Sales Resistances and How to
Overcome Them, 8 films for sales-
men, and Use Your Wits in Driv-
ing, 5 films for use in driving
schools.
BOEHNER-FILM
T oewenichstr. 1, Erlangen, Bav.
Phone: 36-41 Savacall: 0629843
Fritz Boehner, Owner
W. E. Atzbach, Administration
Services : Documentaries, indus-
trial, sales promotion films, televi-
sion. Facilities: Own studios and
sound recording.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Draussen auf
den Strassen (Continental Gum-
mi werke AG, Hannover) ; Viel-
spindlig den Ken (Burckhardts
Weber, Reutlingen ) ; Grosse Liebe
zu Kleinen Gaerten (Torfstreu-
Verband, Oldenburg ) ; Das Nev-
este Aus Schilda ( Sparkassen-U
Girdverband, Stuttgart ) ; Dreh-
strommotore (Allgem. Elektr. Ge-
sellshaft, Frankfurt/M).
Vavin, Inc.
(Video & Visual
Information Films)
9 Blumenstrasse, Buderich-
Dusseldorf, Germany
N. Z. Moreno, Vice-President
and Manager
( See listing under New York City )
LEADING IN EUROPE
in the field of Sound Slidefilm Production
research
script writing
sales promotion material
art-work
photography
colour-processing
sound studio
DuKane automatic-
soundfilm projectors
over 50 staff members specialised in sound
slidefilms technique
production of German, English, French, Swedish,
Italian and Spanish versions
LAUX STUDIOS KG. FRANKFURT/MAIN
SFrnix^
8TH ANNUAL PRODUCTION REVIEW
16.3
11. 4f C2lMri9 C3
SCANDINAVIA
DENMARK
7v
MINERVA-FILM A/S
Toldbodgade 18, Copenhagen K,
Denmark
Phone: Minerva No. 1
Date of Organization: 1936
Torben Madsen, President
Ingolf Boisen, Vice-President
Theodor Christensen, Director
Hagen Hasselbalch, Director
Jorgen Roos, Director
Ole Berggreen, Director
Services: production of motion
pictures, commercial, industrial,
scientific fields. Facilities: Equip-
ment for 16 and 35mm production.
Cameras : Arriflex, Bell & Howell.
Debrie, Kodak Cine Special. Cut-
ting - rooms. Projecting - theatre,
Moviolas, 17V2mm tape-equipment,
film and sound library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Power to
Greenland, 35mm Eastmancolor
(Burmeister & Wain) ; Johannes
Larsen, Atomic Energy, 35mm
Eastmancolor ( Danish Govern-
ment) ; Queuing Up For Life
(Bikuben) ; Rust (S. Dyrup &
Company) ; They Were Kafirs,
NATO, versions, (Danish Govern-
ment) ; Hvor Gaar Karl Hen
(Confederation of Danish Em-
ployers ) .
NORWAY
Non-Commercial Producers
KOMMUNES FILMCENTRAL
(Film Central of Municipalities
of Norway)
Nedre VoUgt. 9, Oslo, Norway
Phone: 41-36-25
Date of Organization: 1919
Mrs. Kirsten Sonberg, General
Manager
Services: production and distri-
bution of documentary and educa-
tional films; distribution of com-
mercial films to cinemas; non-
commercial films to schools. Fa-
cilities: 16/35mm sound record-
ing; 16/35mm laboratory work.
Only facilities listed,
(no reference data on productions)
STATENS FILMSENTRAL
Schwensens gate 6, Oslo, Norway
Phone: 60-20-90
Mrs. Ingeborg Lyche (director.
Ministry of Education),
President of Board
Jon Mathirsen, Managing Dir.
Services: production and distri-
bution of documentary and educa-
tional films and filmstrips. 16mm
non-commercial film distribution
on a national scale. 16mm sound
recording. 16/35mm laboratory
work. Facilities: sound record-
ing studio, laboratory.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Knife-
smith, The Hatter, The Fiddlers—
folk music (Ministry of Educa-
tion) ; This Is Norway (Norwe-
gian Foreign Ministry) ; Same
Yakki-The Laplander (Per Host).
NORSK FILM A/S
(Norwegian Film, Ltd.)
Kirkeveien 59, Oslo, Norway
Phone: 69-54-90
Date of Organization : 1932
Rolf Stranger, Lord Mayor of
Oslo, President of the Board
G. W. Boo, General Manager
Robert Heuch, Technical
Manager
Martin Fiksen, Studio Manager
Services: production of weekly
news-reel Norsk Filmavis: feature
films and documentaries. Facili-
ties: Film studio at Jar near
MINKRli-FILM
m
Copenhagen
K
DENMARK
FOUNDED 1936
Oldest Documentary
Film Company in
Scandinavia
Production: more than 140C
films
Oslo; film archive; studio for re-
recording and synchronisation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Film based on
We Die Alone by David Howarth
(A/S Noi-dsjofilm) ; Fools in the
Mountains (Calmar Film A/S) ;
Although Small (Ifas-Jonson) ; In
Such a Night (co-production with
Sigma-Film) ; Out of the Dark
(co-production with Mental Film
A/S). English translations of
Norwegian titles.
SVEKON FILM
Seiersbjerget 7, Bergen, Norway
Phone: 14688-14680
Date of Organization: 1950
Haakon Sandberg, Owner, Man-
aging Director
Sverre Sandberg, Owner, Man-
aging Director
Services: 16mm and 35mm docu-
mentary-educational film produc-
tion. Productions for U. S. tele-
vision. Facilities: 16mm sound
recording studio, 35mm to be in-
stalled in 1958, laboratory, 16mm
single system equipment, 16 and
35mm cameras.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: London, Man-
hattans Million (self sponsored) ;
Klart Skip (Monopol Lakk og Mal-
ingindustri) ; Regna (Jorgen S.
Lien Industrier ) ; De Motes der
Ute (Norwegian Seamen's Mis-
sion).
SWEDEN
FORBERG — FILM AB.
Kungsgatan 27, Stockholm,
Sweden
Phone: 111655
Date of Organization: 1934
FORBERG FILM: Cont'd.
E. Forberg, Pres., Gen. Mgr.
T. Hultgren, Executive Sec. (
Treasurer
S. Hebbel, Sales Manager
H. Peters, Director
H. H. Bolov, Sound Services
K. Pill, Art Department
Services: Motion pictures in 3
and 16mm and slidefilms for in
dustrial, sales and personnel train
ing. Facilities : Camera and light
ing for 35 and 16mm motion pic
tures; sound recording; completi
facilities for slidefilm production
RECENT PRODUCTIONS AND SPONSOR
Motion Pictures: Building Powe
(Bergeforsen Hyrdoelectric Co.)
film on deciding the course of i
tunnel (Electrical Ore Prospect
ing Company). Slidefilms: Oi
selling fruit (The Banana Com
pany) ; on impregnating seed:
(Ewos Company) ; A Study ii
White, Baths and Bathrooms
Boilers for Heating (Gustavs
berg's Porcelain Factory) ; Highei
Efficiency by Better Control (Na-
tional Cash Register, Sweden) ; or
the Vertico 1400 chiche camen
(Printing Equipment Company);
Salesman and Prospect — the Hu-
man Contact (Sales Executives ol
Sweden) ; Motor Lubricatiori
(Shell — Swedish branch) ; Selling
Breads ( Swedish Bakers' Associa-
tion); Bus Bodies (Swedish Bus
Owners' Association) ; on supervi-
sion (Swedish Employers' Union) ;
on handling customers (Swedish
Hairdressers' Association ) ; Pork
and Products of Pork (Swedish
Pork-Butchers' Association) ; on
pipe fittings and the T.A. Climate
Compensator system (Tour Agen-
cies Inc.) ; Saving Your Tires
(Trelleborg Rubber Co.); Selling
Ads, Selling Subscriptions (U-
nited Provincial Newspapers).
Many adaptations of U. S. and
German sound slidefilms).
lB-4f
ESTUDIOS MORO S.
A.
Los Mesejo, 15 Madrid, Spain
Phone: 395402
Date of Organization : 1950
Santiago Moro, General Mgr.
Jose Luis Moro, Art Director
Cristobal Marquez, Prod. Dir.
Paul Casalini, Film Director
Eduardo Ducay, Script Director
Marcel Brevil, Film Director
Juan J. Baena, Live Action
Director
Rogelio Cobos, Editor
Services : Staff of 120 for the pro-
duction of commercial films for
television and cinema; television
films dubbed to Spanish; indus-
trial, public relations and educa-
tional films. Facilities: 4 anima-
tion units; 4 animation stands;
magnetic sound recording; 2
shooting studios; model and pup-
pet animation studio; 3 editing
rooms; projection. All facilities in
our own building.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: La Scd No
Tiene Estaciones (Coca-Cola) ;
Vivir en el Aire (Firestone);
Parejas Famosas (Philips) ; Ser-
enata del Licor (Cointreau);
North, South. West, Far-West ^
(Renault). i
BUSINESS SCREEN MAGAZINE
W. J. GERMAN, Inc.
AGEIVTS FDR THE SALE AlVD D ISTRIBUTI DIV DP
EASTMAN
FrnfessiDnal Films
for
Mntinn Pictures
and
Television
FDRT LEE, Hew Jersey:
LOngacre 5-5978
HOLLYWDDD: EHICAGD:
6677 Santa Monica Blvd. 6040 IV. Pulaski Hoad
HOllywDod 4-EI3I IRvinq 8-40E4
T H ANNUAL PRODUCTION REVIEW
Professional Motion
Picture Production . .
SERVICES AND FACILITIES
• 40' X 60' Air Conditioned Sound Stage
• RCA, Westrex and Ampex Recording Equipment
• Mitchell Cameras
• Mole Richardson and Bardwell Lighting and Grip
Equipment
• Experienced and Cooperative StafF and Crews
• Location or Studio - 16mm - 35mm
For information call F. William Hart,
Vice-President and Manager
Lincoln 6-8822
NATIONAL riLM STUDIOS
(formerly Capital Film Studios)
105 nth Street, S.E. Washington, D. C.
CINESOUND
• Dubbing — complete facilities up
to 10 channels . . .
• Musical scoring — from the finest
libraries available . . .
• PLUS, full sound stage facilities
1037 North La Brea Avenue, Hollywood 38. California
if rn iW^jf a
AUSTRALIA
NEW SOUTH WALES
AUSTRALIAN INSTRUCTIONAL
FILMS PTY., LTD.
and HALLIDAY PRODUCTIONS
6 Underwood Street. S.vdney,
N.S.W., Australia
Phone: BU 6557
Cable: AUSTFILM
Lex Halliday, Director
Jean Halliday, Director
Philip J. Pike, Chief Camerman
Noel Robinson, Scripting
Donald Stanger, Sound
J. Alfred, Distribidion
Services: Production for screen
or television. Specializing in color
16mm standard Kodachrome,
35mm Eastmancolor (completely
processed in Austi-alia). Produc-
ing films on world-wide locations
and specifically Australia and ad-
jacent Pacific islands. General I'e-
search and scripting. Educational
and scientific advising facilities.
Facilities: Cameras, 16mm Cine
Specials, (synchronous). Ektar
lenses, 35mm Arriflex ( synchro-
nous). Dollies, studios, theatrette;
Moviola, editing facilities; full
complement of spot and flood-
lights. Sychronous 17.5mm port-
able tape recording equipment.
Optical recording on Western
Electric System. Portable 15 KVA
generator. Cartoon and animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: 35mm Eastman
color for Lux; Lifebuoy; Rinso,
with Pidgin English and Police
Motu sound tracks; World Brands,
16mm Kodachrome for Vacuum
Oil, Bitumen; Speedo; Sunsilk;
Quanta; N.S.W. Child Welfare De-
partment; Sydney Today, class-
room version. Koala. German
sound track. Filmstrips: Train-
ing series for Australian Mutual
Provident Society. TV Commer-
cials: For Surf, Sunsilk, Vauxhall
Victor and others. Operation
Wasteland, 35mm Eastman color
documentary with music composed
and orchestrated and separate
technical and television versions in
production. Recent additions to
16mm Kodachrome Stock Library
and Black & White Still Library:
Northern Territory Industries;
Australian Capital Cities and Pri-
mary Industries; Aborigines; Fi-
jian Sequences.
CINESOUND PRODUCTIONS
PTY., LTD.
541 Darling St., Rozelle,
Sydney, N.S.W.
Phone: WB 3141 (4 lines)
Date of Organization: lO.'il
Norman Bede Rydge, C.B.E.,
Chairman, Directors
Andrew J. Helgeson. Gen. Mgr.
Reg Burbery, Prod. Mgr.
Lloyd Shiels, Chief Cameraman'
Sydney Whiteley,
Editor-in-Chief
Arthur Smith, Chief Sound En-
gineer
Stuart Ralston, Optical Effects
& Animation
Peter Whitchurch, Film Director
Richard Allport, Film Director
Bede Whitman, Film Director '
Services : Cinesound Australian
Weekly Newsreel circulating
throughout Australasia and New
Zealand. T.C.N, daily TV news-
reel. Industrial, documentary com- 1
mercial and television films in
35mm and 16mm. Camera repre-
sentatives in Melbourne, Brisbane,
Adelaide, Perth, Hobart, Towns-
ville, Auckland, New Zealand. Fa-
cilities: Two sound stages, full
35 & 16mm camera and lighting
equipment; (35mm and 16mm)
power generating plants. 16mm &
17V:'mm magnetic recorders and
mixing heads. ( 8-channel re-re-
cording). Two optical film re-
corders. Three theatrettes. Ox-
berry animation equipment; edit-
ing, dubbing, script writing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Progress in
Wool (Australian Wool Board);
This Game of Bowls, Xafianal
Football (Caltex Oil); Sunshine
State (Queensland Govt.); St.
Mary's Project ( Commonwealth
Govt.) ; The Lysaghts Story (Ly-
saght Steel Industry) ; Rugby
League Football (NSW Rugby
League); Journey to Ayres Rock
(Trans-Australian Airlines); The
Rheem Story (Rheem) ; The Poly-
thene Story (Int. Chemical Indus-
tries) ; Heavy Equipment (West-
inghouse Le Tourneau) ; 10,000
Miles Against the Clock (Vacuum
Oil) ; Cartoon-Magic of Animation
(Greater Union Theatres).
PERIER PRODUCTIONS
PTY., LTD. (ssf, etc.)
PERIER FILMS PTY., LTD.
(mp only)
24 Jamison St.. Sydney, N.S.W.
Phone: BU 6527
Date of Organization : 1947
Reg Perier, Managing Director
Stan Murdoch, Production Mgr.
Mildred Crowley, Bnsiness Mgr.
Helen Hughes, Color Tran.'fpar-
encies
John Bowen, Film Editor
Services: 16mm production,
35mm B&W and color transpar-
BUSINESS SCREEN M A (i A Z 1 N E
ency library of Australian, New'
Zealand and Pacific Island sub-
jects; commercial and industrial
photographers. Facilities: Cine
Kodak Specials, 200 ft. magazines,
35mm Exaktas, full range 5x4
equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Behind flic
Portrait (Gordon Edgell & Sons
Ltd.) ; The Ceremovij of Religions
Profession (Little Sisters of the
Poor): Liver Fluke (Imperial
Chemical Industries of A & N.Z.
Ltd.); The Automotive Electrical
System ( Vesta Batteries Ltd. ) ;
These Were Eventful Years (Au-
burn Municipal Council); The
Good Neighbor (Rockdale Munici-
pal Council).
VICTORIA
CAMBRIDGE FILM & TV
' PRODUCTIONS PTY. LTD.
; 221 Pelham Street, Carlton, N.
3, Victoria
, Phones : FJ 2204, FJ 4678
I Date of Organization : 1949
I W. V. Morgan, Chairman of
I Directors
' D. J. Bilcock, Director in charge
[ of Production
i E. G. Morcom, General Manager
' L. Heitman, Director of
Photography
D. Trewin, Sound Engineer
S. Sesin, Head Animator
G. Kischkowski, Office Manager
Services: Producers of all types
of commercial motion pictures and
slide films; theatre and television
commei'cials, business and indus-
1 trial films. Black and white, East-
man color, Kodachrome. Facili-
ties: Individual 35mm and 16mm
animation tables; complete 35mm
and 16mm production equipment;
sound stage acoustically treated ;
blimped 35mm and 16mm cameras
for lip sync sequences; 17V2
(Sprocketed magnetic film recorder
■and Byer 66 tape recorders; art
I department ; preview theatre,
I available for hire; 35mm and
^ 16mm projectors; complete facili-
I ties for still photography.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Fastening Fast
: ( Ramset Fasteners Pty. Ltd. ) ; In
•Keeping (C. E. Miller & Co. Pty
Ltd.); Chisel Plowing (Chamber-
lain Industries Ltd. i ; Grassed
Chutes ( Soil Conservation Author-
[ ity) ; The Difference That Counts
(Ford Motor Company of Austra-
lia Pty Ltd.).
JAPAN
INTERNATIONAL MOTION
PICTURE COMPANY, INC.
Katakura Bldg., Kyobashi,
Tokyo, Japan
Phone: 28-5778,9
Cable Address: lANMUTSU,
Tokyo
Date of Organization : 1952
Ian Mutsu, President
Shokichi Mogami, Director
Yasumasa Sakoda, Director
Services: Producers of industrial
and business films, TV commer-
cials and newsreels. 16mm and
35mm production. Facilities: Full
time camera, sound and office staff.
Own sound recording and editing
facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Kimono (Japan
Silk Exporters Association) ; 760
Cases of Murder ( Standard Vac-
uum) ; International Trade Fair
(Agriculture Section USIS);
Tokyo Fireworks ( Hosoya Fire-
works Company ) ; Canadian
Wheat, Japanese edition (Cana-
dian Embassy ) .
AFRICA
SUDAN PUBLICITY CO., LTD.
Publicity House, Khartoum,
Sudan
Phone: Khartoum 4160, 7511
Cable Address: Publicity
Date of Organization: 1950
Hamish Davidson, Managing
Director
Khalil Atabanl, General Mgr.
Gabriel Tokatleian, Prod. Snp.
Platom Lambrou, Studio Mgr.
Services: 35mm films (B&W);
16mm films (color); 35mm film-
lets ( B&W and color ) . Soundtrack :
Arabic, English, French, Greek.
Facilities: Air-conditioned stu-
dio, carpenter's shop, production
offices.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tons of Enjoy-
ment (African Confectionery Co.
Ltd. ) ; Sudan Black Honey ( Mid-
dle East Agricultural Co. Ltd.) ;
Sandgrouse at Dawn (I.C.I., Su-
dan, Ltd.). Slidefilms: Make
Friends u'ith Pepsi — series of 6
I New Industries Co., Sudan,
Ltd.); Wonderland Route (Ethio-
pian Airlines Inc.) ; Sailor Man
(Sudan Tobacco Co. Ltd.).
International Review of Film
^ Data are now being completed
by the Editors of Business Screen
for the most complete and read-
able reference data on Film Pro-
duction Services available any-
where. Laboratory, Recording.
Production Services Coming!
Music, Script and other useful
service sources will be provided
on a world-wide basis. All Busi-
ness Screen subscribers will re-
ceive this material without extra
cost as a "'plus" reader service. ^'
TO REDUCE FILM COSTS DRASTICALLY
If you have prints in your film library that must be
"junked" because they are scratched, dirty or damaged
in some way — what do you do? Do you buy new prints
which may cost up to $150 a print? Here is a better
solution! Your prints can be RAPIDWELD-ed —
cleaned, scratches removed, and damages repaired — at
a very small fraction of the cost of purchasing new
prints.
2. TO MAKE YOUR PRINTS LAST FOREVER . . .
If you purchase or have new film in your library it will
be damaged (scratched) before long, even from the most
normal usage. Suppose an additional coating could be
placed over the emulsion side before use, do you think
your picture would be protected? ... Of course it would!
RAPIDTREAT, our protective coating, will retard and
resist scratching. If at some time in the future, your
film does get scratched, "The Film Doctors" can easily
remove the coating and imperfections . . . replace it with
another coating . . . and return your print like new.
3. TO SOLVE YOUR FILM PROBLEMS . . .
Uapid Film Technique, spccialijts in th-> scienre of film
rejuvenation, has been solving film problems for labora-
tories, producers, film libraries, television studios, edu-
cational institutions, industrial film users for 20 years.
"The Film Doctors" can assist you with your film
problems, lestore your prints to original screening
quality, and prolong the life of your film.
Write now and ask us about our Free Offer
37-02 27th St., Long island City 1, N. Y.
8TH ANNUAL PRODUCTION REVIEW
ATLANTA
What about careers in selling? Elaine Hughes,
University of Michigan student, gives her can-
did opinion in "Career Calling."
Jack Markert, Atlanta "Million Dollar Round
Table" member has this answer: "being my own
boss is a great thing ..."
Youth's Future iu ttie Sales Field
Chevrolet's "Career Calling" Fills Long-Felt Need for Inspiration
to Young People Whose Talents Are Needed in the Field of Selling
Sponsor: Chevrolet Div. of General Motors.
Title: Career Calling, 27 mln., produced and
distributed by The Jam Handy Organization.
i^ "If we're long on industrial production and
short on customers, let's put another million
salesmen to work!"
So we stated optimistically a few weeks ago
when Business Screen took a look ahead into
1958.
A lot of people evidently were thinking
along the same lines and, in addition, were also
asking the big question, "Where are you going
to get 'em?"
Chevrolet is performing a public service of
high order by presenting right now a new mo-
tion picture, Career Calling. Its purpose is to
help find the "missing million." The new pic-
ture sheds light on why a million opportunities
in selling go begging as young Americans flock
to other careers. College students, particularly,
are asked to take a second look and to ask
themselves whether they may be losing out on
satisfying, rewarding life-work.
Presents Candid, Unrehearsed Interviews
Career Calling, a 27-minute documentary, is
exceptional in its "live news" treatment of its
subject, by means of candid, unrehearsed in-
terviews. The new picture is ofl'ered for free
use to universities, schools of business admin-
istration, high schools and all other interested
groups.
The temptation in a recruiting picture is to
show only the shiny side of the coin, the view
from the best port hole. Career Calling is unique
in its approach toward helping young men and
women make a personal decision about a
career. No attempt is made to sugar-coat or
soft-soap. Professional interviewers let the stu-
dents do the talking. It thereupon becomes
obvious why sales executives are finding it hard
to get qualified applicants from the colleges.
Successful young salesmen then tell their own
stories, which differ greatly from the precon-
ceptions of the student mind. Several top cor-
poration executives who got where they are via
the selling route then step before the camera
and cite the opportunities for careers in selling
as they see them.
Has the Selling Profession Sold Itself?
John Daly, noted commentator, ties together
the views expressed in the film and comes up
with the verdict that the selling profession,
paradoxically, seems not to have sold itself to
the present generation of young people. Pro-
fessional salesmen, by contrast, view their work
as a real career with wide opportunities.
Presenting the views of the professionals in
Career Calling are Felix W. Coste, Vice Presi-
dent and Director of Marketing, The Coca-Cola
Company; Stanley C. Hope, President, Esso
Standard Oil Company; Howard N. Hawkes,
Vice President, United States Rubber Company;
W. E. Fish, General Sales Manager, Chevrolet,
and J. P. Spang, Jr., Chairman, The Gillette
Company.
Career Calling is available in 1 6mm standard
prints by writing to the producer. The Jam
Handy Organization, 2821 East Grand Boule-
vard, Detroit 1 1 , Michigan. R'
Commentator John Daly advises "young people
thinking about a career to give some thought
to selling, the opportunity is excellent."
Banker Builder
Manufacturers Trust Film Begins
Broad Personnel Training Program
Sponsor: Manufacturers Trust Company.
Title: The Inside Story, produced by United
States Productions, Inc.
tV What people think of banks largely depends
on what sort of treatment they receive from
the bank employees they do business with.
Realizing this. Manufacturers Trust Company,
which has 1 1 2 branches in New York City,
is undertaking an intensive training program
to teach customer-contact personnel the impor-
tance of giving the customer not merely effici-
ent service but courteous and friendly service
as well.
The program was unveiled at the Bank's
annual officers dinner this winter with the show-
ing of The Inside Story — a different kind of
wrong-way, right-way training and motivating
film. The film itself is only part of an overall
training program being undertaken for the
Bank by United States Productions, Inc.
Starring Henry Jones and Alan Bunce, cur-
rently appearing in leading roles in Broad-
In "The Inside Story" the audience sees how
customers of the bank react to .service . . .
way's hit play, Sunrise at Campobello. The
Inside Story makes use of a "magic" radar-TV
device — an ingenious gimmick — which lets the
audience see how a customer of the Bank feels
about the service he receives. This device
results in a series of dramatic and effective
film sequences and enables the picture to solve
one of the most difficult of all training-film
problems: How to show the "wrong way" with-
out being obvious, dull or repetitious.
Directed by Frank Telford and photographed
by Larry O'Reilly, the picture will be used
to kick off a series of training sessions to be
held in each of the Bank's branches by branch
officials. The officials themselves are attend-
ing a number of conference-leader-training
classes which will help them subsequently to
lead training meetings among employees. 9
BUSINESS SCREEN MAGAZINE
The AMA Story
"Doctor to the Nation" Reports
to Public in "Whitehall 4-1500"
j Sponsor: American Medical Association
[title: Whitehall 4-1500. 27 min., produced
j by Centron Productions.
Vk Need the biggest doctor in the land? Call
'Whitehall 4-1500. This is the national head-
quarters telephone number of the American
Medical Association — and, suitably, the title of
,a new 27-minute motion picture dramatizing
the extensive services of the AMA.
I By enlisting and augmenting the efforts of
(individual doctors in its vast membership, by
[facilitating numerous health programs, the
!AMA serves as a kind of supra-doctor to the
ination. Day after day, at the AMA Chicago
headquarters, in response to "Whitehall
J4-1500" calls, the switchboards busily service
;the health needs of individuals, industries and
health groups.
In the new film, narrated by John Cameron
Worried parents hover over their youngster's
bedside as poisoning is diagnosed and the an-
tidote found by call to AMA headquarters . . .
iSwayze, dramatized case histories illustrate the
lAMA's work in providing medical care, health
land counsel on a national scale.
I A young couple's child is mysteriously
istricken. The family physician identifies the
'child's sickness as the result of poisoning. The
;doctor calls the AMA, describes the symptoms,
iand, in minutes, is told what the probable
I poison is and the antidote to be administered.
j In Maple Grove, a small town, one physician
is unable to cope with the health needs of a
Igrowing population. The townspeople hold a
Imeeting, petition the AMA for another doctor
land shortly, through AMA assistance, a new
'doctor is welcomed to town.
i Narrator Swayze explains some of the many
other functions of the AMA in areas of civil
defense, alcoholism, health education, nutri-
|tion and food standards, drugs and pharm-
laceuticals, hospitals and accident prevention.
j Whitehall 4-1500 was produced for the AMA
[by Centron Productions of Lawrence, Kansas.
lit is being distributed by Association Films,
Radio, tv star Red Barber plays "personality" role in "Sounds Familiar."
AT&T Snunds a Friendly Ring
Name Stars and "Personality" Theme Give This Bell System Film Wide Appeal
Sponsor: American Telephone & Telegraph
Company.
Title: Sounds Familiar, 23 min., color, pro-
duced by Audio Productions, Inc.
-^ Surveys of educators taken by the Bell Sys-
tem have long indicated that teaching materials
would be welcomed on "how the telephone
works." And some 979^ of the teachers polled
replied that the best way to present the material
would be on film.
Sounds Familiar should provide just the an-
swer to the schools" request. In addition, as
a general public relations film for the Bell Sys-
tem companies, it will reach audiences in
theatres, on television and before adult groups.
Featured in the film are such entertainment
stars as Tom Shirley, Red Barber, Arlene
Francis and Edgar Bergen with Charlie
McCarthy and Mortimer Snerd. They explain
how the whole personality of each person is
transmitted with fidelity by the modern tele-
phone.
.\ technical animation sequence explains the
working of the telephone instrument. ^
Sound
Familiar?
At left: easy to
recognize is tv
voice of A rlene
Francis. At
right : Edgar
Bergen is show-
ing Charlie Mc-
Carthy that its
fun to phone . . .
Inc., through distribution centers in Ridge-
field, N. J., La Grange. III.. Dallas, Tex., and
San Francisco. Calif.
M A major influence in the related fields of
films for medical and health education, the
AMA provides an international film reference
source for doctors; aids both sponsors and
producers in film consultation and annually
exhibits new films at its major Congresses. 9
In Your Next Business Screen
>V A big sheaf of film "Case Histories" and
major editorial features (Wm. S. Merrell Co.;
Ford "Round the World" picture portfolio;
films on the international scene, etc.) will
share the spotlight with "A New Challenge for
the Sponsored Film" by Jay E. Gordon and
our profile report on the 20-year history of
major distributor, Modern Talking Picture
Service, Inc. Watch for it in a few weeks! ^
NUMBER
VOLUME 19
PICTURING THE
WAY
TO SALES
4k
■
^^g
The characicis u .. , . ,;,,.. ,'/;<■ ///r .'.( Jcnmjcr
Blake, as she visiuilizes them from her tele-
phone service contacts . . .
Mrs. Merrill and her husband as Jennifer
imagined them and their need for extension
telephone service: from "Four Steps to Sales."
Commercial scvmcc pioblcni: Mr. XewUind,
whom Jennifer imagined as an "ogre" was ac-
tiuill\ only irritated by her failures.
Helping Service Heps to Win Sales
A Positive, Motivational Training Program Helps Bell Telephone Office
Representatives to Improve Customer Contacts Via "Four Steps to Sales"
Jennifer (left) receives friendly and competent
counsel from her supervisor. One film purpose
was to encourage such discussions.
Sponsor: American Telephone & Telegraph
Company.
TiTLi;: Four Steps to Sales, 30 min., color,
produced by Henry Strauss & Co., Inc.
A Most of the requests for telephone instal-
lation — home and business — are made by
piione. Bell Telephone Stystem business office
representatives who handle these contacts have
a demanding job.
The Bell reps, girls with little sales ex-
perience, must elicit certain facts about the
potential customer and information about his
calling habits. The reps must ask the right
questions self-assuredly and with tact. They
must quickly analyze the information, form a
mental picture of the customer's premises and
the telephone service that fits his needs.
They must make their recommendations
clearly and convincingly, strive for customer
agreement and conclude the necessary arrange-
ments.
To train the representatives to do their job,
the Bell System developed a four-step plan
covering techniques for getting the facts,
making the recommendations, dealing with
customer objections and closing the sale.
Though this plan contained the technique
briefing required. Bell discovered technique
was not enough. Many reps had attitudes
which prevented them from putting the four-
step plan to work with full effectiveness.
Henry Strauss & Co., Inc., New York City,
was retained to help prepare and produce a
training program designed to replace the reps"
negative attitudes with positive attitudes. Re-
search disclosed the mental blocks that in-
hibited the reps" performance.
The reps were afraid of being turned down
by the customer. Unsure of the value of their
recommendations, they were reluctant to "push
things off on people."" Many felt a strong sense
of personal failure if the customer didn't accept
all of their recommendations. Others lacked
confidence in their own knowledge — were too
tentative in making recommendations. A
number of reps were unable to "personalize"
the voice at the other end of the wire.
In the motivational training package de-
veloped by Henry Strauss, the techniques of
BelKs four-step plan are visually infused with
the altitudes which make the techniques work.
The package includes a half-hour film. Four
Steps to Sales and four specially edited se-
quences — each covering one of the steps.
Over 500 of these packages are in use through-
out the Bell System in combination with dis-
cussion and job-practice material.
Four Steps to Sales is the story of how Bell
rep Jennifer Blake overcame the growing
pains of her job. Trainee reps see Jennifer
apply herself to the same problems they may
experience, they see her work through the
four steps that lead to the platform of sales,
and they see her achieve self-confidence.
In Jennifer's triumphs and defeats, she. and
the trainee viewers, are shown the four-step
plan not as a rigid formula but as a guide to be
adapted to the rep's own personality and the
personalities of the various persons who call
about phone installations. Use of realistic
settings were avoided in producing the film,
since it was believed that such sets might
stereotype the trainee's mental picture of cus-
tomer situations. Customers were depicted
against symbolic backdrops.
Color values were considered extremely im-
portant in training representatives to sell color
telephones that would blend into the customer's
decorative scheme. To meet the exacting
standard of color reproduction which this sales
factor entailed. Four Steps . . . was shot in
3.5mm Eastman Kodachrome. Animated se-
quences were interspersed in several places to
lend clarity to the teaching process.
The film and training course material have
already produced results. One major Bell
Company affiliate reports that the percentage
of contacts in which representatives followed
all four of the recommended steps for sales has
more than doubled since the program was in-
augurated, "i
Visual Report on the New
Germany Under Free Enterprise
Sponsor: Volkswagen of America.
Title: Five Miles West, 15 min.. color, pro-
duced by Marathon TV Newsreel.
•fx The post-war economic recovery of West
Germany and its meaning to all Europe is the
subject of this new public information film
which emphasizes the application of the free
enterprise concept in the process of rehabilita-
tion and points out the role of personal freedom
in what has been termed the "miracle" of West
German economy.
Included are views of newly-rebuilt West
German cities showing the manner in which
their people live and contrasting them with
scenes of the communist-dominated East Zone.
The film features an original score composed
and conducted by Richard Ralf and performed
by the Volkswagen Works Symphony Orches-
tra. It will be shown extensively in the United
States and Europe. A 13 > -minute television
version will be distributed in both color and
b w to stations in the United States. 9
BUSINESS SCREEN MAGAZINE
A WORD TO THE WISE
A product is not necessarily better because it has
been around for a long time.
Actually, young, aggressive new firms must improve ex-
isting equipment in order to gain a foothold in the
market.
Consequently, when we design a new product it must
meet the following requirements:
1. It must be either completely new on the market; de-
signed to do a specif c job — or
2. It must be improved so far as to make older, ex-
isting equipment obsolete.
3. It must be equal to or lower than existing equipment
in price.
Finally, when a new F&B product far exceeds similar
items in quality, efficiency and design — and simul-
taneously is priced at least 20% lower, we at Florman
& Babb feel that we have made a worthwhile contribu-
tion to the technical development of the motion pic-
ture industry.
All of which serves to re-introduce our new — re-
designed —
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35mm $11.00 Roll
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carefully registering
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BUTT-SPLICE IS FINISHED!
(For double-strength, you may place Magic Mylar
on reverse side also.)
Order F&B Butt-Splicing Blocks Now
Model B-16 for 16mm film $ 9.50
Model B-35 for 35mm film 12.50
Model B-4 for '/) " magnetic tape 6.50
Model BSB — Combination b'ock
For 16mm, 35mm and I/-4" t«pe 2«-50
F&B
FLORMAN & BABB, INC.
68 West 45th Street, New York 36, N.Y., MU 2-2928
INUMBER 1
VOLUME 19
The film "Francesca"
was made in Italy, is
based on actual case
history from files of
the Foster Parents'
Plan who aided the
child and her aged
mother, shown here.
(Right) Francesca
receives the gift of
a bed through the
help of her friend.
Fiore, who brought
her to the attention
of the Foster Par-
ents' director . . .
Francesca: Child of Dur Time
Lux-Brill Scores With a Warm, Appealing Documentary Which
Shows the Important Work Being Done by Foster Parents' Plan
Sponsor: Foster Parents' Plan. Inc.
Title: Francesca, 28V2 min.. b w.
produced by Lux-Brill Produc-
tions.
1^ To commemorate its 20th Birth-
day, this semi-documentary film has
just been released by Foster Par-
ents' Plan, the international child
relief organization through whicli
600.000 Americans have "adopted"
needy children in Europe. Korea
and Viet Nam.
Filmed in the streets of Carchitti,
Italy, a poor village about 30 miles
from Rome, Francesca was acted
by the people of the town and stars
two Foster Children. The title role
is played by a velvety-eyed twelve
year old who has been unable to
go to school because her family is
too poor: and her friend Fiore by
a handsome thirteen year old farm
boy, whose whole family exists on
$20 per month.
Francesca tells the story of a sen-
sitive little girl whose grinding pov-
erty and lonely life with her sick
mother forces her to flee from real-
ity and contact with her townspeo-
ple into a make-believe world. The
film follows her gradual awakening
to friendship and love through the
kind intervention of her friend
Fiore. with the help of a gentle
American woman — Foster Parents'
Plan's director in Italy.
The film is available through As-
s o c i a t i o n Films, Inc., without
charge, to television stations, the-
atres, school groups and all inter-
ested organizations. R^
A Colorful Gem Glamorizes the Gift Wrap Art
Sponsor: Minnesota Mining and
Manufacturing Company.
Title: A Touch of Magic, 16
min.. color, produced by Arco
Film Productions.
■A' This little gem is one of the
most delightful sponsored films to
be seen in many a month. Bright
and gay, fantastic, fey it is com-
pletely without narration, but tells
its story of gift wrappings and
holiday home decoration with more
charm and believability than any
words could do.
Responsible for this bold step
away from literalism is the team
of 3-M; its agency, MacManus,
John & Adams, Inc.; Arco Film
Productions, of New York; and
Cinema et Publicite, in Paris,
where the film was made.
The cast of nineteen, including
the famed English Bluebell Girls
of the Lido nightclub in Paris,
romp from set to set and dance
to a specially-written score played
by a 46-piece orchestra.
A Touch of Magic will have the
widest possible distribution, via
theatres, television and 16mm
group showings. Association
Films is the distributor. R'
Sales Training Slidepix Set
Released by Henning-Cheadle
■m- Sales training ideas of 21 sales
managers are utilized in a new
series of Sales Training Sound
Slidefilms released by Henning and
Cheadle, Inc., of Detroit and
Chicago.
The 21 sales managers, working
in three committees, contributed
their sales training methods and
techniques to the scripts of the new
six-film set.
The sales slidefilms include:
Let's Be Professional About It,
Gel More Selling Seconds From
Your Working Day, What Makes
People Buy? Don't Let Objections
Block the Sale, Close the Sale But
Keep the Door Open, and Price Is
Part of Every Sale.
Each slidefilm in the series is
approximately 10 minutes in
length, with recordings available
both for bell and manually-oper-
ated projectors. Each film is
accompanied by an 8- to 10-page
Meetine Leader's Guide, which
featu'-es an "Action Getter" sug-
gestion meant to prompt the sales-
man to put the film's principles to
work.
The complete series of six films
and meeting guides is available for
$225.00. Individual subjects are
available for $40.00. They can
be previewed at a cost of $10.00
per film or $25.00 for the set to
cover the cost of handling, ship-
ping, postage and insurance.
Henning and Cheadle, Inc., the
producers and distributors of the
slidefilm series, may be contacted
at: 1060 W. Fort Street, Detroit
26, Michigan, or: 1140 S. Michi-
gan, Chicago 6, Illinois. ^
"Fishing Holiday" Released
by the Langley Corporation
M Fishing Holiday, a new 15-min-
ute color motion picture which
records the adventures of a sports-
man and his wife spinfishing in
Florida waters has been sponsored
by Langley Corporation. San
Diego, California, makers of spin-
ning reels.
Reporting that the action film
is in demand, the sponsor advises
that bookings should be made as
far in advance as possible, with
alternate screening dates specified.
Fishing Holiday is being made
available to sportsman clubs, civic
groups, schools and churches on
a free loan basis. Organizations
interested in obtaining the film
may contact the Langley Corpora-
tion. 310 Euclid Avenue. San
Dieqo 12. California. 9
Film Aims to Recruit Lab
"Soldiers" in War vs. Cancer
i> To recruit young people as lab-
oratory technicians in the fight
against cancer, the National Com-
mittee for Careers in Medical
Technology has recently intro-
duced The Human Cell and the
Cyio-Technologist for showing be-
fore schools, medical groups, and
similar audiences.
Sponsors are the Ame ican So-
ciety of Clinical Pathologists, the
College of American Pathologists
and the American Society of Medi-
cal Technologists. The film was
produced on grants from the
American Cancer Society and the
National Cancer Institute. Film-
ing was done by Churchill-Wexler
Film Productions, Inc.. of Los
Angeles.
This is the second in a series
of films on career opportunities in
medical technology. The first.
Caree-': Medical Technologist, pro-
duced in 1954. won the Scholastic
award as one of the ten best edu-
cational films for school use, and
is still being widely shown.
Aim of The Human Cell and the
Cyto-Technologist is to interest
young people in laboratory careers
to aid pathologists in screening
slides to detect cancer in its very
early stages. Many new workers
are needed, pathologists say, if the
public is to have wide access to
this new medical examination.
The new laboratory technique of
cyto-diagnosis makes possible ear-
ly detection of cancer, long before
it can be detected in any other
way. Particularly effective with
cervical cancer, doctors believe the
new examination, if widely em-
ployed, could wipe out this form
of cancer, which kills 16.000
women a year.
The film portrays a routine lab-
oratory day in the life of a pretty
young cyto-technologist. It de-
scribes procedures involved in pre-
paring and screening slides con-
taining cell samplings from pa-
tients, through to the final diag-
nosis by the pathologist as to the
presence of cancer.
A unique animation sequence
describes how cancer grows and
throws off abnormal cells, which
can be distinguished from normal
cells under the microscope.
Either color or black and white
prints may be purchased from the
National Committee for Careers in
Medical Technology, 1785 Massa-
chusetts Ave., N. W., Washington,
D. C. Cost is $135 for color, $65
for black and white. The film is
also available on loan free for
educational showings. W
BUSINESS SCREEN MAGAZINE
Fine quality . . .
Good service
LOYAL CUSTOMERS
In 1951 we produced a film for a
new customer, a large manufacturer
of chemicals. We have completed our
15th project for this firm.
We consider it a privilege to serve
a number of national* as well as
local clients who place their trust
in us year after year.
TEXAS INDUSTRIAL FILM CO., INC
2528 NORTH BOULEVARD • HOUSTON. TEXAS
■^M&tiLi.
Assn. of Cinema Labs Elects
1958 Officers and Directors
ir Officers and directors for 1958
were elected by the .Association of
Cinema Laboratories at the annual
meeting, held February- 19 in the
Warwick Hotel in New York Cit\.
The new .ACL officers are : Reid
H. Ray of St. Paul, re-elected pres-
ident; Leon Shelly of Toronto, re-
elected vice-president; George Col-
bum. Chicago, secretary; Kerne
Moyse. New York, treasurer.
New board of director members
include: Don M. .-Mexander. Colo-
rado Springs; SpeiKer W. Cald-
well. Toronto; Louis Feldman.
New York; B\Ton Raudabush.
Washington; and Sidney Solow.
Hollywood. Directors holding over
for another year are G. Carieton
Hunt of HoUywood and George
Colbum. Chicago.
Six new members were an-
nouiKed at the meeting, bringing
the membership to 57. including
members in Canada and the United
States.
Eight technical definitions of
film terminology submitted by the
group's NomeiKlature Committee,
headed by Neal Keehn of Kansas
City, were adopted at the meeting.
Another meeting feature was the
presentation of technical advance-
ments in the industry, made b\
film manufacturers and equipment
firms.
Completion of a ser\ice bookie*
prepared by an .ACL commirtee
on "Laboratory Practices on Film^
for Tele\ision" — for free distribu-
tion to all concerned with rv film
production — was announced. The
booklet is available from the .Asso-
ciation's headquarters. 1905 Fai'-
\Tew Avenue. N. E.. Washinston.
DC.
The ACL has under pr^aration
a worid-wide directory- of film lab-
oratories for informational pur-
poses. A list of 389 laboratories
has been compiled and its is ex-
pected that the directory will be
ready for release by June.
The next ACL meeting will be
in HollN-wood. April 21. in con-
nection with the Spring Meeting of
the Society of Motion Picture and
TeIe\ision Engineers W
Biological Photo Assn. Sets
August 18-21 for Meetings
■" Represeniati\es of the pho:o-
graphic. medical and scientific pro-
fessions ha\e been invited to
attend the 28th annual meetinq of
the Biolc^cal Photographic .Asso-
ciation, to be held .August 18-21
at the Sho'eham Hotel in Wash-
ington. D. C.
The 1 958 session is expected to
Alanq the ProducliDn Lines
draw the largest number of com-
mercial, educational and institu-
tional exhibits ever shown at a
Biological Photographic meeting.
.A "Scientific Salon" will feature
an award-winning display of trans-
parencies, prints and motion
pictures.
.A special program feature will
be an all-day session at the Walter
Reed .Army Institute of Research,
during which the latest techniques
being employed by W alter Reeds
.Audio-\isual Department will be
shown.
The four-day program also will
include the presentation of scien-
tific papers on new techniques and
de\ices. improved methods and
unusual equipment; tours of the
photographic laboratories in the
nations Capital; and teaching
workshops. ff
"Helping the Taxpayer" Helps
in a Job That Nobody Likes
:^ One of the most popular public
ser\ice films e\er made deals with
a subject that is one of the most
unpopular in .America: iiKome
taxes. The film. Helping The Tax-
payer, is being offered to stations
by .Association Films for tele\ising
during "tax season." January- 1 to
.April'l5.
Presented by the .American In-
stitute of Cenified Public .Account-
ants and produced by VS illard Pic-
tures. Inc. with the cooperation of
the Internal Revenue Service, the
1 4 1 .-minute subject uses several
dramatic situations (based on
actual tax cases) to show what
happens when the Government
questions a tax return. In addi-
tion. Helping The Taxpayer show s
some of the workings of IRS in
0(is m ^cr/o;^ ,
the handling, checking and pro-
cessing of more than 60.000.000
separate income tax returns each
year.
The film ends on a hopeful note,
explaining that the vast majority
of questioned tax returns are
settled by minor adjustments or in-
formal conferences with the Inter-
nal Revenue .Agent. gf
* * *
Jam Handy to Distribute
"Jonah" Film to Theatres
-:r Theatrical distribution of Jonah
and the Highway, the tjew photo-
play released by the United States
Steel Corporation, has been as-
signed to the Jam Handy Organi-
zation. Detroit.
Offered as a public service to
call attention to the contributions
of the highway engineer and con-
tractor, and to attract young men
to careers in civil engineering.
Jonali and the Highway is being
shown in 35mm widescreen. The
film was produced for U. S. Steel
by John Sutherland Productions.
Inc.. of Los .Angeles. ^
X * *
Stehney, Stein Join United
Studios in Executive Posts
': Nfichael Stehney has joined
United Film A; Recording Studios.
Chicago, as executive producer of
the IV film commercial department.
In this post he will supervise, pro-
duce and direct film commercials
for the company. Stehney has also
acquired a stock ow-nership inter-
est in United Studios.
Most recently. Stehney was exe-
cutive producer and vice preside'
of Kling Film Studios. Before th.
he was associated with Sarra Fin
Studios, winding up as genera!
manager in charge of production
He has been in the film industry
for more than 20 years.
In another appointment at
United Studios. LawreiKe Stein has
been named general manager in
charge of studio operations, in-
cluding the Motion Picture and
Recording divisions. Stein has been
controller and executive busii>ess
officer at Kling Studios for the past
three years. Before that he was
a public accountant.
United Studios this year is ob-
serving the 25th armiversary of
service to the film industrv-. 9
* » »
MPO Productions Vice-Prexy
on Venezuelan Film Trek
: L.irr> M.iui-on. -.ice-presiden-
of MPO Productions. Inc.. Ne
York, recently toured \enezue
to shoot footage for a Revnc.
Metals Co. film on the uses
aluminum in the oil indusir
BUSINESS S C R E E .\ .M .\ G .\ Z I N E
Lloyd Burliiigham (r) interviews Fiinn Biireciu president Charles Schnman
"Cross-Country" Show Debuts on 45 TV Stations
7> Three of the top men in Ameri-
can agriculture appeared in the
first three Cross-Coimtry pro-
grams, which bowed on 45 key
; agricukural tv stations the week of
January 27.
Cross-Country, the first national
agricultural tv show, is a half-hour
weekly program, telecast during
the noon-hour. It is produced in
Chicago by the Cross-Country Net-
work, Inc.. a subsidiary of Fred
Niles Productions. Inc., Chicago-
Hollywood film producer.
In an exclusive appearance on
the tv program. Secretary of Agri-
culture Ezra Benson told of the
reasons behind the recent an-
: nouncement to cut dairy price
I supports. Charles Schuman. pres-
; ident of the American Farm
' Bureau Federation, in another ex-
; elusive interview predicted that
1958 will be a slightly better year
for American farmers than 1957.
Lyman McKee. president of the
American Dairy Association, was
j another guest on one of the first
' programs. He commented on the
I necessity for a stronger selling pro-
i gram on the part of his association.
I Literally going cross-country for
I its news and feature stories. Cross-
1 Country has correspondents in key
' major agricultural regions, who
film on-the-spot news as it hap-
HELP WANTED
\ow selecting manufacturers
representatives for a quality
group of products in .\udio
Visual field.
I Write full details to
Box BS-2B
BUSINESS SCREEN
7064 Sheridan Road • Chicago 26, II
pens. Farmers and ranchers are
interviewed, cross-country, reflect-
ing any government action which
alTects them.
Land-grant colleges also provide
film reports on late research devel-
opments and extension activities.
Iowa State College. Purdue, the
Universities of Minnesota and
Georgia have filmed reports ap-
pearing in the early programs.
Cap Bentley. noted marketing
analyst, delivers a weekly market-
ing forecast. Another weekly fea-
ture is a Washington Report, a
discussion and depth interview
with USDA oflRcials and leaders in
agriculture. Lloyd Burlingham.
veteran farmcaster, is the program
moderator. He is assisted by Bill
Mason, farmcaster, and Eleanore
Warner, who represents the wom-
an's viewpoint.
Programs are filmed, edited and
distributed from Fred Niles Pro-
ductions. Inc. Film coverage from
other sources is received daily at
Niles' Chicago studios. Studio
portions are filmed by Niles' cam-
era and technical crews. The 14-
man editing department edits the
films, and distributes them to the
stations carrying the program.
The program is sponsored on a
spot participation basis by the
Charles Pfizer Co., Brooklyn, N.Y.
Spots for Pfizer are appearing in
40 basic midwestern markets.
According to R. W. Pat O'Brian.
director of marketing, an advertiser
can purchase one spot announce-
ment in one market, or as many
as four spot announcements in as
many markets as desired. S'
Bill Newton to Sarra, Inc.
ir Sarra, Inc. announces the ap-
pointment of Bill Newton, crea-
tive producer-director, to its Chi-
cago staff. S
Serving the Needs
of the
16 mm Film Producer
• SINCE 1 946 •
COMPLETE
16/35MM SERVICES
• Negative Developing
• Reversal Developing
• B&W Release Printing
• Kodachrome Printing
• Sound Re-Recording
and Developing
• Reversal Printing
(from color or reversal original]
Hollywood professional standards
available to clients everywhere by
overnight airmail. Film received in
the morning processed and remailed
the same day.
INQUIRIES INVITED
BE SURE AT
FILM LABORATORIES
Hollywood 4-7471
1161 NORTH HIGHLAND AVE.
HOLLYWOOD 38, CALIFORNIA
N U .M B E R 1
VOLUME 19
175
p ELiviNG Baseball's greatest
■'•^ thriils and learning the sport
from its top stars, an estimated 250
million persons formed the total
audience for 37 motion pictures
sponsored from 1934 through 1957
by the American and National
Leagues of Professional Baseball
Clubs.
Achieved by World Series doc-
umentaries and instructional
16mm films, this amazing audience
record sustains an upward trend.
In recent years, the annual audi-
ences for these major league films
have approached the total annual
ball park attendance for ail major
league games.
Reach 16 Million in '57
During 1957, between 15',, and
16 million persons saw the Ameri-
can and National Leagues" films —
in 16mm showings, exclusive of
television. It is estimated that in
1958, the Leagues' annual baseball
film audience may range from I6y>
to 18 million — possibly exceeding
major league ball park attendance.
Three new major league films.
World Series of 1957. All-Star
Game of 1057 and 20 Years of
World Series Thrills— tolixVmg 780
prints — were released January 6,
1958, and by early February these
films were booked solidly to
March 1. In the "second inning"
of this distribution, these three new
films will be booked solidly to
June 1 .
Deep Into Rural America . . .
Beneath this eye-popping score-
board of booking and attendance
figures is the story of an eager
audience effectively served by a
generous, energetic and deftly-
aimed film distribution program.
The program is the continuing saga
of Lew Fonseca, a baseball star
who became a movie pro and
sensed the measure of the public's
baseball devotion.
"Towns I never heard of — day
after day . . . You think you've
saturated the market but you never
do . . . I've been around here for
24 years — every day, I get towns
I never heard of!" Beaming like a
home-run hitter. Lew Fonseca
thumbs through the stack of morn-
ing mail on the desk from which
he directs the motion picture divi-
sion of the American and National
Leagues, at 64 East Jackson Blvd.
in Chicago.
Confirm Requests in 48 Hours
Whether Fonseca has heard of
the towns or not, the film request
letters are answered within 48
hours. That's a Fonseca rule. It's
part of the friend-making efficiency
— ONE OF THE FILM MEDIUM'S GREATEST STORIES —
Majors' Baseball Films Bring
'The Game" Id 25D Millions
built by Fonseca since he founded
the film program in 1934.
"We give the films to any or-
ganized group in the U.S. who
make a request," says Fonseca.
Large or small, the organizations
get personalized attention and
though the line is drawn at home
showings, films sometimes are sent
to individual shut-ins who other-
wise might never see a big league
game.
Currently, 30 films, totaling
3.500 prints, are being circulated
to the nation and the world from
the Leagues" Chicago film ofiice
and through some 250 distributors.
These include major and minor
league ball clubs, the film's two
cosponsoring concerns, selected
company film libraries, school sys-
tem film libraries and other organi-
zations.
Coding each film, Fonseca and
his staff umpire the entire distribu-
tor action. If a distributor is sit-
ting on the reels, the films are
called back to base to be sent else-
where. Audience groups request-
ing films for extended periods are
checked for verifications of their
.screen programs. Many other
1^
TIME IS OF THE ESSENCE-
therefore if a motion picture is to be ef-
fective, it must present the sponsor's mes-
sage in a manner so as to leave the audi-
ence with the knowledge that their valuable
time was indeed well spent. Such are the
films produced for business, industry,
t^overnrtient by
FARRELL AND GAGE FILMS • INC.
213 EAST 38th STREET NEW YORK 16. N. Y.
groups will be asking for the films!
and Fonseca's department wants tol
make sure that the films go wheref
people will see them and that the'
films reach all the groups who re-
quest them.
Baseball film audiences are
nearly everywhere. Besides the
expanding club, school and com-
pany audiences, the films have
audiences in hospitals, sanitariums,
prisons and at military bases
around the world. The films reach
other audiences around the globe
as part of the State Department's
picture of America.
Print Goes to the Vatican
Championship games are watch-
ed in lonely Alaskan outposts and
in South Africa"s Rhodesia. A
print of a World Series film has
been sent to the Vatican. About
the only place where the fans have
not been heard from, Fonseca re-
ports, is Russia.
The importance the Armed Ser-
vices attaches to the morale value
of watching America's bat-pro-
pelled missile is illustrated in the
use made of the new World Series
films in the far north. On their
release in January, all three films
were telecast over the northern-
most military tv station at Thule,'
Greenland, and relayed over a 22-
station closed-circuit net to north-
ern defense encampments.
Watch Series on DEW Line
Similarly, The World Series oj
]'.I57 was shown to 1 1 outpostF
of the early warning radar system
maintained from Alaska to a point
200 miles east of Siberia by the
5060th Aircraft Control and Warn-
ing Group of the U.S. Air Force
In these isolated, frozen frontiers
men huddle around the screen ant
have their memories rekindled. [
Playing to audiences assemblcQ
by some 80,000 schools and othei
organizations, the Leagues' film'
BUSINESS SCREEN MAGAZINE
jure kindling fires of baseball inter-
jest. The visual excitement of the
iSeries films keeps baseball-fan
ienthusiasm burning through winter
land spring. Expert performances
in the big league training films
1 work to ignite and instruct the
i ambitions of youngsters who can
ibe the stars of baseball's future.
A Good Will Builder
Keeping high the llames of audi-
ence enthusiasm by prompt ser-
I vice, Fonseca sees professional
I baseball warmed by a "tremendous
I good will." The ardent requests
I on Fonseca's desk — 4,030 in Jan-
j uary — steadily endorse this con-
; cept of promotion by good will,
i The film requests, in efTect, are
j pleas to bolster meeting attend-
; ances, to enliven university athletic
i lectures, spark church programs,
j sharpen YMCA clinics, help
i American Legion Posts — even to
! gladden a bowling league!
I Major league ball clubs use the
I films as general public relations
land in direct promotion. Featured
at meetings addressed by ball club
speakers, the films stimulate inter-
est which the speaker ties to ticket
sales.
Not only are the Milwaukee
Braves World Series champions.
The Majors' Film Chief
Gives His Viewpoint . . .
•n Looking back over the past 24
years this program has been in
operation offers me much personal
satisfaction.
We, and 1 mean my wonderful
and capable co-workers, have par-
layed an idea I had with a $50.00
movie camera in 1932 into a rec-
ognized world-wide program which
we believe to be the largest non-
theatrical motion picture distribu-
tion of any one subject in the entire
world.
Much personal satisfaction has
been derived from the entertain-
ment we have aft'orded all groups
throughout the world regardless of
race, color or creed.
We hope that our instructional
movies on baseball are aiding in
some manner the development of
future big leaguers from the little
leaguers of today.
This alone would mean real per-
sonal satisfaction.
— Lew Fonseca
but also, Fonseca notes, they are
whizzes at promotion. The Mil-
waukee club has 40 film prints —
mostly, to be sure, of the World
Series. Films evidently will mean
business for the newly arrived Los
Angeles Dodgers, who had to put
a man in charge of film requests
immediately.
Two Firms Sponsor Films
Fifteen years of cosponsorship
of the Leagues" films has been the
promotion vote of the two com-
panies modestly creditlined in the
films. These companies are A. G.
Spaulding & Brothers, Inc., sport-
ing got)ds manufacturers, who cc-
sponsor the World Series films and
the instructional films, and Hil-
lerich & Bradsby Co., manufac-
turers of the Louisville Slugger
baseball bat, who cosponsor the
World Series films only.
These two sponsors were ac-
quired when Fonseca strove to
safeguard the films from commer-
cial excesses which loomed in
earlier years when the films had
several sponsors. The present co-
sponsors neatly suit baseball films
and the cooperation of these com-
panies in the unobtrusive credit
policy has helped to insure the
films' universal acceptance.
Considering the sure-fire appeal
of baseball as played by Enos
Slaughter, Mickey Owens, Willy
Mays, Don Larsen and Lew Bur-
(CONTINUED ON NEXT PAGE)
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In Business Screen Magazine
". . . a worldwide program which we believe to be the largest
non-theatrical motion picture distribution on one subject"
a Chicas;o Film Studio crew lenses a Yankee's batting skill
gram sponsored baseball '"high-
lights" films, featuring various
stars. When World War II sent
1 1 million men overseas. Fonseca
saw a huge appreciative audience
for World Series films. Associates
agreed that overseas Gl's were a
likely audience. But Fonseca's
hunch that a massive audience
awaited World Series films in this
country was doubted: theatrical
newsreels did the job, 1 6mm show-
ings would be old stuff.
Fonseca was alive to the
strength of the World Series ap-
peal, alert to the immortality of
baseball's legends. The World
Series films were immensely pop-
ular in the U.S. and they re-
mained popular.
-In 1956 and 1957. we had
bookings for approximately 3,000
showings of old World Series films
baseballs Epics:
CONTINUED FROM PAGE 177)
ette, it is easy to think of the
.eagues" film program as a "na-
jral." Actually, the program is
he result of long application to the
roblems of production, supply
nd demand.
In 1932, when Lew Fonseca
tarted clicking his camera at Chi-
ago White Sox players training at
'asadena, California, he had not
et wound up his 12-year career
s a ball player. He had two years
3 go, serving as White Sox player-
lanager. A major leaguer since
921, Fonseca had been 1929
American League batting champ,
/ith a record of .369 as a member
if the Cleveland Indians.
Fonseca began scoring as a pro-
lucer-distributor in July, 1934,
yihen he put together a 4-reel silent
ilm featuring the White Sox. He
vas given 30 days to show what
le could do with the film. Travel-
ing to viewer groups, Fonseca
(rejected and narrated the film.
$y December, 1934, he had
halked up an audience of 40,000.
In 1935, Fonseca and the Chi-
;ago Film Studio produced a pro-
essional film for the American
.eague. Under American League
luspices, this combination con-
inued — Fonseca planning, direct-
ng and narrating the films and
rhicago Film Studio doing the pro-
iuction. Twelve years ago, the
\merican and National Leagues
nerged their promotional effort
ind the film program served both
eagues thereafter.
Until 1943, the Leagues' pro-
— dating from 1943 onward," says
Fonseca. The non-Series films are
long-lived, too. A 15-year-old
film. Inside Baseball, remains a
favorite.
Restrict TV Distribution
Television utilizes the Leagues'
films but print circulation to tv is
relatively restricted. New World
Series films are not released to tv
until the October following their
January release. Supplying the
expressed demand for the 16mm
baseball films is the first objective
of the Leagues' distribution.
Though a "'million bugs" have been
taken out of the operation, "we're
still looking for suggestions," Fon-
seca remarks.
Fonseca likewise endeavors to
improve the films. He tried several
script writers but wasn't satisfied.
They didn't know baseball. For
the last three years, Fonseca has
gotten the kind of scripts he wants
from two sports writers, Ed Prell
of the Chicago Tribune, and Edgar
Munzel of the Chicago Sun-Times
— who do know baseball.
Comes Autumn and the World
Series bleachers bend as thousands
wait for baseball's climax to begin.
Cameras are there to record the
action. When victory has gone its
way and the privileged ball fans
have departed to begin recouirting
new legends. Fonseca and his pro-
duction crew are cutting and edit-
ing the thrills which will carry these
legends vividly to wherever there
are audiences and 16mm projec-
tors.
Premieres Start the Year
Each new World Series film is
press-premiered in the city of the
Series-winning ball club, then is
premiered in other major league
cities. The prints begin their
journeys from the Chicago office
where, upon return, editing equip-
ment keeps them in condition. In
the basic distribution set-up, long
distance requests are mailed from
the Chicago office. No charge is
made for the films but the receiver
must pay postage, using special
delivery to return the films.
The Chicago office and the
League ball clubs also maintain a|
system in which local borrowers'
write for the films, get an ok, and
pick up the films at the distribu-
tion office. The Chicago office is
geared to dispatch 150 prints a
day. Normally, the Chicago office
is manned by Fonseca and four
assistants. In the busiest spring
BUSINESS SCREEN MAGAZINE
months, the office adds two
helpers.
If it's big league ball, the
Leagues' film program has it. This
year, the 40-minute World Series
of 1957 is delivering the highlights
of all important plays from each
of the seven games played as the
New York Yankees yielded to the
Milwaukee Braves. So it has been
since '43 — a pictorial replay of
each new World Series.
For fans who relish baseball's
long legends and great debates,
there's 20 Years of World Series
Thrills — 30 minutes of outstanding
plays from 1938 through 1957.
There are the annual 20-minute
All-Star Game films — '55, '56, '57.
Training Films for Youth
For serious sand-lotters and
bush leaguers who intend to move
up, there is Building Big Leaguers
— 20 minutes at major league
spring training camps. For the
true fan-hood, the unabashed hero-
worshippers, there's The Democ-
racy of Baseball — 20 minutes of
past and present stars.
For the estimated potential of
some 2i< million baseball players
in little leagues, high schools and
colleges, there are the 20- and 30-
minute instructional films — Pitch-
ing Stars of Baseball, Catching
Stars of Baseball, Batting Stars of
Baseball, Infield Play at First and
Third, Double Play Kings of Base-
ball, Circling the Bases, Inside
Baseball, and Umpire in Baseball.
The Series and training films are
in black/white, the All-Star Games
in color.
Promotion Isn't a Problem
With the national and world
audience eager for these baseball
films, Fonseca's problem isn t one
of promotion — it's one of sheer
motion. The Leagues' have the
films and, in 24 years, the word
has gone out. Fonseca says he
would be swamped and the print
and handling costs would be pro-
hibitive, were he to promote the
films beyond the annual World
Series premieres and the promotion
done by other distributors.
The Leagues' film department
effort now is to "get it moving in
a hurry and keep it moving." The
man who sends in a letter asking
for a film is interested in his own
program, Fonseca says. The aim
of the film program is to make sure
that man knows that the Leagues
share his interest.
Today, as an unprecedented
variety of mass-recreational at-
tractions shout for attention. Base-
ball is mightily pitched by the
16mm film, thanks to Lew Fonseca
and his team who bring America's
major league diamonds to out-of-
the-park millions. ^
Keeping Films Busy
Dow Chemical Co. encourages
its .sales people to use its films as
selling tools. Here's what the com-
pany said in a recent sales bulle-
tin to field offices:
T*r Our films are working for us
only when they are out being seen
by audiences. Therefore, our
distribution program is aimed at
keeping these films busy as near
to 100 per cent of the time as is
possible.
When you try to arrange a film
showing on short notice and find
all the films busy — nobody goofed.
It just means the distribution pro-
gram is working. ^
Champion Milwaukee Braves preview "Hail to the Braves" {spon-
sored by Miller Brewing Co.). L to r: pitcher Bob Trowbridge; Miller's
Bob Forte, who directed film; pitcher Don Kaiser; Norman R. King,
president of Miller; pitcher Ernie Johnson: Braves' gen. mgr. John Quinn;
Joe Taylor, equipment mgr.: and star outfielder Hank Aaron.
COMPLETE SERVICES TO PRODUCERS OF 16mm
MOTION PICTURES, 35mm SLIDE FILMS AND SLIDES
Pre-production Planning
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
164 NORTH W ACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Our Specialty...
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As scores of top firms can tell you, there's no faster,
more forceful way to put your message across than
with a Holland-W'^egmaii film.
For Holland -Wegman is a 5,000 square foot studio
fully equipped and manned to plan, write and pro-
duce top calibre films in any category... product sales,
public relations, training, documentary, television
commercials.
What job do you have for Holland -Wegman salesman-
ship-on-film.'' Phone or write us about it today!
HOLLAND-WEGMAN PRODUCTIONS
NUMBER 1
VOLUME 19
1958
SYLVANIA
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for (ill makes . . . all types . . . in all sizes
Nevs Sylvania Ceramic Blue Tops are a\ailable
in all standard sizes for any projector ... to
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Blue Tops offer these superior qualities:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures
bright as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Longer Lasting . . . Exclusive Sylvania shock
absorber construction protects filaments from
vibration damage.
Use Sylvania Ceramic Blue Top in your projector
. . . your slides and movies deserve the best !
Sylvania ELtiriRK Products, Inc., 1740 Broadway, New York 19, N. Y.
r SYLVANIA
fastest growing name in sight!
riNG
ELECTRONICS
TELEVISION
ATOMIC ENERGY
A NAME TO REMEMBER
I In New England
B when the answer to any problem is
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SLIDES
' TELEVISION FILMS • INDUSTRIAL FILMS
' TRAINING FILMS • HOT PRESS TITLES
KINESCOPES • PROCESSING
-' COMPLETE EDITING. SOUND AND LABORATORY SERVICES
782 COMMONWEALTH AVENUE. BOSTON 15
BEacon 2-5722
Charles Ross, Inc., Marks
37th Year in Business
Having lit the camera's way in
eastern productions since 1921.
Charles Ross, Inc., New York
City, is celebrating its 37th anni-
versary.
Now a leading supplier of light-
ing and grip equipment, props
and generator trucks in the east,
the company grew from a modest
service founded by the late Charles
E. Ross, who set up the original
firm as the Motion Picture Serv-
Founder Charles E. Ross
brought light to films . . .
ice Company. Mr. Ross began
his enterprise at 321 W. 44th
Street equipped with several sun
arcs, a dozen assorted spots and
some used cable.
In his first year, Mr. Ross'
customers included such early film
industry homesteaders as Shadow-
land, The Tex Rickard Company,
Kliegl Brothers, Tiffany Produc-
tions and Bedford Theatre in
Brooklyn. Two New York film
production companies which be-
came clients in 1922 are still
served by the Ross establishment —
Pathescope Productions and Wil-
liam J. Ganz Company, Inc.
The incorporated organization,
Charles Ross, Inc., came into
being May 18, 1937 and the com-
pany moved to the present address,
333 West 52nd Street. Mr. Ross
was active in his company until
shortly before his death in 1952,
at the age of 63. He had seen
his business grow to a place of
prominence in the film industry.
During nearly four decades,
Charles Ross, Inc., has supplied a
large portion of the New York
area's business film producers with
production and staging equipment.
The company also has facilitated
eastern location production for
major Hollywood studios.
Keeping pace with the film in-
dustry, the company recently added
a new generator truck to its fleet.
This generator truck, a 1600 Amp,
DC unit, typifies the company's
increasing candle power as Charles
Ross, Inc., cuts its 37th cake and
lights the scene for another take.
Pelican Films Installs
New Animation Equipment
-.": Pelican Films. Inc., New York
City, has recently installed a new
Oxberry animation stand and
35 16mm camera to provide in-
creased facilities for the produc-
tion of animated tv commercials
for its clients, according to Jack
Zander, vice-president and director
of animation.
More than 75 per cent of the
firm's output is concentrated in
producing full-animated and ani-
mated-live tv commercials for such
accounts as Robert Hall. Camp-
bell Soups, Ipana. Ballantine Beer i
and Ale. and Lucky Strike, work-
ing through agency clients. Zander
reports. The balance comprises
longer films for industrial sponsors
and government agencies.
Pelican recently completed an
-minute film for the Association
Pelican Films' animation unit
of American Playing Card Manu-
facturers, and is currently produc-
ing a 13VT-minute film on water
heating systems for Better Cool-
ing-Heating Council. 9
CE Exclusive Sharps Outlet
i^: Camera Equipment Company
Inc., 315 W. 43rd St., N. Y. 36,
N. Y., is now exclusive U. S. sales
outlet for the Sharps colour chart
and grey scale.
With demand from both televi-
sion and photographic technicians
for an inexpensive chart which il-
lustrates in advance how colors
will reproduce in monochrome, the
Sharps colour chart and grey scale
is simple to use and will cover all
the known requirements for day to
day operation. It provides an easy
to use precision reference chart for
television, cinematography, pho-
tography and the graphic arts. W
BUSINESS SCREEN MAGAZINE
Mobilux Unveils Hew Technique
.-i^ One hundred and twelve film
i producers and motion picture tech-
nicians were on hand February 3rd
I to inspect the U.S. patents granted
jthat day to John Hoppe for a new
film technique called Mobilux.
This extraordinary turn-out reflects
the enormous interest Mobilux has
generated since rumors of the new
process became known about a
.year ago.
Exclusive film and video tape
rights to Mobilux have been ac-
quired by Robert Davis Produc-
tions, Inc.
I Fantasy in Movement, Light
The gay, cavorating Mobilux fig-
ures, which flit about the screen
in any direction while changing
'form, are produced by reflections
'from a very intense light. The
flexible mirrors which are used are
'made of plastic and steel and are
'very brightly coated. Designs are
;"'mask;ed" on the mirrors, and are
manipulated to simulate the move-
;ment desired. The abstract, exotic
jfigures whose eyes wink, feet
jdance, torsos bend, and arms and
hands gesture, join with wholly
creative art forms in a rhythmic
display, and when coupled with
bright colors and augmented by
sound, become an effective and
eye-appealing selling device.
The primary difl'erence between
Mobilux and ordinary form of
J VISUAL AIDS
5
15
MOTION
pictures
slio'e
FILMS
SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.
11 EAST 44th STREET
NEW YORK 17, N.Y.
animation is that with Mobilux
there is an extraordinary fluidity
and rhythmic dimension not found
in animated processes. This syn-
chronization in Mobilux to move-
ment and music is controlled by
hand rather than mechanical move-
ment.
Another important difference, it
is said, is that with Mobilux there
is a great reduction in the time
element and in the cost of pro-
ducing a film.
Featured by Sullivan, Fisher
In recent months, Mobilux has
been used for fantasy productions
on such leading tv programs as
Ed Sullivan, and Eddie Fisher.
Robert Davis Productions is
currently making spot commercials
using Mobilux combined with live
film for such agencies as J. Walter
Thompson, Leo Burnett, and
Campbell-Ewald. Also, negotia-
tions are in progress with several
major film sponsors who are inter-
ested in using the Mobilux tech-
nique for public relations films. R"
* * *
New Guide Standardizes
Measurements for TV Art
i^ A framing guide to standardize
measurements for the art work for
tv commercials has been jointly
developed by the American Asso-
ciation of Advertising Agencies
and Station Representatives Asso-
ciation.
Printed on cardboard, 11 by 14
inches in size, the framing guide
provides measurements for use in
preparing tv flip cards, telops and
slides. It also gives suggestions
for safety margins, paper stock, the
use of blacks, whites and greys.
Electros, mats or reproduction
proofs are available from Mar-
bridge Printing Co., 225 Varick
St., New York 14, New York. ^
# * *
Two New Records Provide
"Out of This World" Moods
i^ Keeping abreast of man's in-
vasion of space, the BG-Library of
Mood and Bridge Music has re-
leased two records on Interplane-
tary Music for use in radio and tv
broadcasts and for film sound-
tracks.
Eight different selections — rang-
ing from wierd, frightening, sus-
penseful, ghastly phenomena to
celestial, visionary, dream atmos-
phere— are available on these two
records.
Producer is the Audio-Master
Corp., 17 East 45th St., New York.
^^
I r^
pnJ^"'
Let us talk it over with
you. We welcome (he
cliallenge of finding
the best answer for you !
^^^PB^^
CENTRON CORPORATION INC.
WEST NINTH AT AVALON ROAD
LAWRENCE, KANSAS
/
C4it tfcuf 9th^ ^afetif i
Miola Action Viewer
and Sound Reader
S.O.S. Ediola Sr. Action
Viewer
S.O.S. Ediola Optical
Sound Reader
S.O.S. Ediola Sr. Action
Viewer
with Sound Reader &
Base
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Available for
Immediate Delivery!
This first low priced Professional
Optical 16mm Ediola Sr. Action
Viewer projects a BIG, CLEAR,
AERIAL IMAGE— 3" x 4", no flicker.
Film may be rewound without pass-
ing thru viewer. Avoids excess heat
on film when still. Its roller-smooth
action, left to right, is positive in-
surance against film scratching, or
damage to film sprocket holes — ten-
sion device keeps image in constant
focus — built-in cue marking device —
hum-free amplification — synchronized
with Precision Readers on Special
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Write for Brochure
S. 0. S. CINEMA SUPPLY CORP.
Dept. H, 602 West 52nd St., New York 19-PLaza: 7-0440 -Cable: SOSound
V^estern Branch: 6331 Hollywood Boulevard, Hollywood 28, California— Phone HO 7-2124
VUMBER 1
VOLUME 19
1958
181
Imagination
I Skill
Integrity
I Service
REASONS WHY THE NAME FORDEL
ASSURES YOU OF FILMS THAT GET RESULTS
Fordel Films
INCORPORATED
7UfllVIRSITT*VE.« T 52. N T • TELEPHONE WTANOOITE 2 SOOO • TElEITPE TWKKr3i;32 • CABLE EOBDElABS. M. T
send for literature or film samples
607 North La Brea Avenue
Los Angeles 36, California
WEbster 8-2191
60 West 46th Street
New York 36, New York
Circle 5-0770
ALLEND'OR
TIONS
FILMS FOR BUSINESS AND INDUSTRY
iSkjSk 1^1
our newsreel organization /SPOTLITE I^EWS
BUSINESS SCREEIV EXECUTIVE
Connor Named Vice Pres. of
Sylvania Photolamp Sales
lir George C. Connor has been ap-
pointed vice-president, photolamp
sales, of Sylvania Lighting Prod-
ucts, a division of Sylvania Elec-
tric Products, Inc. He has been
general sales manager, photolamps,
for the past seven years.
Connor joined Sylvania in 1934
as a field engineer in the Equip-
George C. Connor
ment Tube Sales division, and
handled special assignments on
electronic military equipment dur-
ing World War II. He is a for-
mer president of the Photographic
Manufacturers and Distributors
Association and a former director
of National Association of Photo-
graphic Manufacturers.
Hyland to Regional Sales Post
♦ Francis J. Hyland has been
named to the newly created posi-
tion of southern regional sales
manager, photolamps, of Sylvania
Electric Products. His headquar-
ters will remain in Dallas, where he
has been district sales manager for
Sylvania since 1947. Other re-
gional offices are in New York,
Chicago and San Francisco. 9
Nemec Viee-Pres.
of Reevesound Co.
ik Boyce Nemec, for 10
years executive secre-
tary of the Society of
Motion Picture & Tele-
vision Engineers, has
been appointed execu-
tive vice-president of
the Reevesound Co.,
New York. His duties
include active manage-
ment of the company in
the absence of president
Walter Hicks, currently
in the Far East on
company business. R'
Douglas
Stevens, Miller in New
Posts for Bell & Howell
•w Douglas E. Stevens is the new
central regional sales manager for
Bell & Howell Company, Chicago.
He is responsible for district man-
ager sales and administration in
the central states.
Prior to his promotion, Stevens
had been district sales manager
for the company. He joined Bell
& Howell in 1944 and served
Lee Miller
thereafter in war coordinating,
order control and retail sales.
Lee Miller has succeeded Ste-
vens as district sales manager for
"An Informed America
is a Strong America"
Current ^ffairg Jfilms
A Division of
Key Productions, Inc.
527 MAOISON AVE. NEW YORK 22, N. Y.
182
BUSINESS SCREEN MAGAZINE
ipart of the Chicago marketing
area. Miller joined Bell & Howell
lin 1955 and has handled various
assignments in the marketing di-
vision since transferring from the
west coast branch early in 1957.
* * *
Compco Names Merle Painter
Promotion Mgr. of Photo Div.
'i!!r Merle E. Painter is the new
sales promotion manager of the
photographic division of Compco
Corporation, Chicago. Painter's
appointment was announced by S.
'J. Zagel, president.
j In his new post. Painter will
Ihave charge of the promotion of
t I
Merle E. Painter
|Compco reels and cans, film edi-
jtors and plastic slide mounts.
I Painter is known in the photo-
graphic industry for outstanding
merchandising and sales promotion
campaigns and he brings to
Compco a background of experi-
jence as a merchandising counsellor
land retailing specialist. <^'
I * * *
lOzalid Names James LeMay
Midwest Visual Aids Director
^ James E. LeMay has been ap-
jointed mid-western regional di-
ector of visual aids of Ozalid Di-
yision. General Aniline and Film
Corporation, Johnson City, New
jlfork, according to James A.
Travis, general sales manager.
LeMay has been assistant chief
of the audio-visual center of Air
University Library at Maxwell
ames E. LeMay
Air Force Base, Alabama. He also
was consultant to the staff and
faculty of the Air University in
the areas of visual communication
and photo-mechanical reproduc-
tion processes.
Prior to his work at Maxwell Air
Force Base, LeMay was audio-
visual director and instructor in
Education at the College of St.
Thomas, St. Paul, Minnesota. 9
Simmons Appointed Asst. Mgr.
of Kodak Western Film Div.
■A Norwood L. Simmons, chief
engineer of the West Coast divi-
sion of Eastman Kodak Company's
motion picture film department,
has been named assistant manager
of the division. His appointment
was announced by Donald E.
Hyndman, manager of Kodak's
motion picture film department,
and Emery Huse, manager of the
department's West Coast division.
Vaughn C. Shaner will succeed
Simmons as chief engineer of the
West Coast division. This divi-
sion offers technical service to pro-
fessional motion picture studio
customers. 9
ART6;^V1DEART
ANIMATION
TITLES
OPTICAL PHOTOGRAPHY
COLOR or B&W — 16 or 35MM
343 LEXINGTON AVE.
NEW YORK 16, N.Y.
LExington 2 7378-9
.YIDFABT
Da-Lite Sends
Hamzy Southwest
ik Norflet "Pete" Ham-
zy has been appointed
Southwest district man-
ager for the Da-Lite
Screen Company, War-
saw, Indiana. He will
cover these states from
headquarters at 7469
Mohawk Ave., Fort
Worth, Texas; is well-
known in photographic
circles, particularly in
the audio-visual field. ^
BUYERS READ ,
BUSINESS SCREEN |
in the Southwest
T7IMIES0N
a film company
producers of
outstanding
• DOCUMENTARY
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business & industry
for over JfO years
3825 BRYAN • DALLAS • Phone TA 3-8158
EVERY
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STAMP OF
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NORWOOD MOTION PICTURE STUDIOS, INC.
WASHINGTON, D. C.
1536 Connecticut Ave., N.W. COlumbia 5-2272
iNUMBER 1
VOLUME 19
MEIV Who Make PICTURES
Ji^
•T" News of the Studios and of Executive Staff Appointments
Complete Production Facilities Under One Roof
ir Script Writing • Imaginative Photography.
;■ Recording & Re-recording • Westrex Equipment.
ir Laboratory Duplicating • COLOR or B&W.
;' Interlock Projection • Editing Services.
K Animation • Art Work & Photography.
i\ Titles • Hand Lettered or Printed.
;■ 60' by 100' Sound Stage for rent with complete
lighting equipment.
Let "Academy Films" produce all or any part of your next
motion picture in Hollywood's newest superbly equipped
motion picture studio.
ACADEMY FILMS
800 N. Seward Street
Hollywood 38, Calif.
TIESLER
PRODUCTIONS
An organization
devoted exclusively to
the production of
Motion Pictures
for Industry.
1 1 2 WEST 44TH STREET
NEW YORK 36, N. Y.
Circle 5-1274
Directors Name RansohofF
President of Filmways, Inc.
t> A rc;ilignment of management
responsibilities for Filmways. Inc.,
and their wholly-owned subsidiary.
World Highways Expedition, has
been announced by Martin Ran-
soholT. recently named prcsideni
Martin Ransohoff
at a meeting of the company's
board of directors.
In addition to Mr. RansohoH,
who had been executive vice-presi-
dent, Lee Goodman has been
elected vice-president in charge of
production and Michael Dubin.
vice-president in charge of sales.
During 1957, Filmways sent
camera crews 1,500,000 man
miles, through 23 foreign countries
and most of the states of the Union
shooting commercials around the
world and in the United States.
The company maintains two
studios in New York, one in Holly-
wood, and worldwide location fa-
cilities. R^
* * *
Flood in New Post at
Close and Patenaude
l^ David J. Flood has been ap-
pointed director of films for Close
David
and Patenaude, Philadelphia sales
promotion agency. He comes to
the company from the Calvin Co.,
Kansas City. Mo., where he wrote,
directed and edited motion pictures
for sales promotion, sales training,
education, public relations and
employee recruitment.
Prior to his film work. Flood
was for 13 years with the DuPont
Co. as advertising supervisor for
the Finishes Division. Here he
handled advertising and sales pro-
motion in both consumer and in-
dustrial fields. 9
* * *
Stokes Named Sales Chief
of Jamieson Film Company
■" Bill Stokes has been appointed
general manager of sales of Jamie-
son Film Company, Dallas, Texas.
He will supervise sales for tele-
vision and industrial films as well
as for an expanded producer's
service division.
A large motion picture producer
in the South, Jamieson Film Com-
pany is completing a $100,000
plant expansion. The studio has
facilities for the complete produc-
Bill Stokes
lion of 35mm and 16mni color and
black/white films.
Stokes formerly was sales mana-
ger for Southwest Film Laboratory.
* * *
Kirshner Directs Promotion
for Pilot Productions
•m William N. Kirshner has joined
Pilot Productions, Evanston, III.,
as director of sales promotion.
Kirshner's experience includes
sales, advertising, television and
motion pictures.
He formerly was associated with
Fred A. Niles Productions, Chi-
cago; NBC-TV, Chicago; and Gel-
ler Productions, Hollywood. His
department will coordinate the
sales and merchandising of audio-
visual media. 9
BUSINESS SCREEN MAGAZINE
Von Maur Named President
of Depicto Films Corporation
■A' Jack R. von Maur has been ap-
pointed president of Depicto Films
Corporation, New Yorl: City, His
appointment was announced by
John Hans, founder of Depicto
Fihns, who has been elected chair-
man of the board.
Von Maur came to Depicto
Films in 1955 as executive-vice-
president.
Ray B. Helser has joined De-
picto Films Corporation as vice-
president. His activities will be
directed toward the development
of sales training and promotional
programs. Helser formerly was
vice-president in charge of client
contact at Florez, Inc., of De-
troit. 9
* * m
Executive Producers Named
at Kling Film Productions
■A Two executive appointments in
the production department of
Kling Film Productions, Chicago,
have been announced by Harry W.
Lange, executive vice-president.
Richard Hertel, formerly Kling's
production manager, has been
named executive producer. Indus-
trial, and will oversee production
of all industrial motion pictures
and slidefilms. Len Levy, for-
merly production supervisor, has
been promoted to executive pro-
ducer, Television. Levy will super-
vise production of all television
commercial and syndicated
films. 9
The A-B-C
of a Good Producer
A is for Architectonic — the
art of systematizing
knowledge.
D is for Background. Back-
ground enables one to
remember some things and
forget others.
P is for Counsel. "They
^ that will not be coun-
seled cannot be helped."
Franklin.
STARK FILMS
Producers of
Motion Pictures tliat sell
BALTIMORE 1, MARYLAND
Not a big company,
but a Bright Concern
Gaughan Joins Galbreath
as Exec Vice President
',V E. W. Gaughan has been ap-
pointed executive vice-president of
Galbreath Pictures, Inc., Fort
E. W. Gaughan
Wayne, Ind., and elected to the
board of directors. For the past
two years Gaughan has been an
independent consultant in sales
distribution and marketing. Before
that he was vice - president and
sales manager for Capehart-Farns-
vvorth Co., Fort Wayne.
His earlier experience includes
general sales manager of electron-
ics for Crosley-Avco, Cincinnati,
and association with Westinghouse
Electric Corp. 9
* * *
Name Halmay Sales V.P. at
Wilbur Streech Productions
v; Appointment of Andrew Hal-
may as vice-president in charge
of sales and client relations of
Andrew Halmay
Wilbur Streech Productions, New
York television film producers, has
been announced by Wilbur Streech,
president.
Halmay formerly was associated
with Benton & Bowles, Inc., and
Bryan Houston, Inc., both of New
York, and Young & Rubicam Ltd.,
Toronto. W
(continued on page 186)
film graphics inc.
INDUSTRIAL FILMS
TELEVISION COMMERCIALS
245 W, 55 ST,, N.Y.C, / JUDSON 6-1922
SERVICE A DEPENDABILITY
CAMART TV CAMERA DOLLY MODEL lll-B
• Boom arm raises an
lowers boom so that yo
can film while the earner
is being moved. Can b
lowered to 2 ft. or raise
to almost 7 ft. high.
• Four rubber-tired 10
ball-bearing wheels fo
.smooth, silent movemen
in alignment for use wit
dolly tracks. Locking d(
vice for straight run.
• Counter Balance
spring action permits a(
curate balance for an
motion picture camer
with blimp, or standar
television camera.
$1975.00 FOB. N.Y
Dolly tracks availabl
IN USE BY FORD MOTOR COMPANY
and Aerojet Corp., Philco Corp.,
Bell Aircraft Co., Eastman Kodak Co.,
and many Government and State Agencies
uCamM MiiRTiu
1845 BROADWAY (at 60th St.) NEW YORK 23 . PLoio 7-6977 • Cobis: Comeromort
I
(
NUMBER 1
VOLUME 19
1958
PRODUCERS
of the
FINEST
IN FILM
Offer a refreshing team of newly organized experience for
the production of all types of industrial challenges in our
field — We're at your service with a wealth of "Know How"
and complete production facilities — Ask to see the results
of our efforts already responsible for a fine reputation.
Wondsel, Carlisle & Dunphy welcome the opportunity of
telling you how we would handle your challenge in our field.
We ^^an ^J <
WONDSEL, CARLISLE & DUNPHY Jnc.
1600 BROADWAY, NEW YORK 19, N. Y.
Circle 7-1600
PRODUCTIONS
2 130 South Bellaire Street
Denver 22, Colorado
Phone SKyline 6-8383
MEM Who Make PICTURES
News of the Studios and of Executive Staff Appointments
Wilding Picture Productions
Announces Sales Exec Shifts
■)i^ Three executive changes in the
sales stall of Wilding Picture Pro-
ductions, Inc., have been an-
Dean Coffin
to Detroit
Lawrence Young ... to Cleveland
Quinn Short ... to Pittsburgh
nounced by Jack Rheinstrom,
vice-president of sales.
Dean Coffin, formerly district
manager of Wilding's Cleveland
and Pittsburgh sales and service
offices, has been appointed a vice-
president of the Company's Great
Lakes Sales Division located in
Detroit, where Wilding also has
studio facilities.
Lawrence T. Young succeeds
Coffin as district manager in
Cleveland and Quinn Short has
been appointed as district mana-
ger in Pittsburgh. R"
Bonafield New Exec V.P.
of Davis Productions
^ Jay Bonafield has been appoint-
ed Executive vice-president of
Robert Davis Productions, Inc.
Mr. Bonafield was formerly
executive vice-president of RKO
Pathe, Inc. 1"
Ken Silver Will Manage
Alexander Export Sales
•hi Ken Silver has been appointed
New York manager of Alexander
International, export sales division
of Alexander Film Co. Silver
formerly was the firm's special
representative in New York. His
appointment was announced by
Jay Berry, vice-president and gen-
eral manager of Alexander's Na-
tional Division.
Alexander Film's headquarters
is in Colorado Springs, Colorado.
The export sales division's offices
are at 500 Fifth Avenue, in New
York. 9
Weeks Appointed Producer
at Pictures for Business
tc Pictures for Business, Los
Angeles, has appointed H. Keith
Weeks as producer-director, ac-
cording to Bill Deming, executive
producer.
Weeks will handle major mo-
tion picture projects at Pictures for
Business. His background in-
cludes more than 30 years as a
studio productions executive. His
previous affiliations include Metro-
Goldwyn-Mayer, Universal-Inter-
national and Twentieth Century-
Fox studios. 9
BILL DEMING
PICTURES FOR BUSINESS
• GOVERNMENT
• TELEVISION
• INDUSTRY
704 N. Gardner St.
HOLLYWOOD 46, CALIF.
Phone: V^Ebster 4-5806
86
BUSINESS SCREEN MAGAZINE
Joseph Brun Joins Transfilm
as Director of Cinematography
^ Joseph Brun, ASC. an interna-
tionally experienced feature cine-
matographer, has joined Transfilm
Incorporated, New York City, ac-
cording to Walter Lowendahl,
president. Before his new appoint-
ment, Brun completed camera
work on Everglades, a Warner
Brothers - Schulberg Production,
and Windjammer, a film in the new
Cinemiracle process for Louis de
Rochemont.
Since World War II, Brun
has directed the cinematography on
feature films using many color and
screen processes. Among his
credits are the feature documentar-
ies Cinerama Holiday and Martin
Luther. Brun spent 1 1 months in
Africa filming Savage Splendor. He
has filmed numerous television film
series and tv filmed commercials.
Brun's film career began 30
years ago with study at the Institut
d' Optique in Paris. After gradua-
tion, he became an operative cam-
eraman for such directors as Rene
Clair, Jean Renoir and Julien
Duvivier.
From 1933 to 1939 Brun wrote,
directed and filmed his own docu-
mentaries in Europe and Asia. In
World War II, he served in the
French Army and was wounded.
When France fell, he escaped with
his wife and child to America
where he continued his film activi-
ties for industrial film producers,
the Army, Navy and the National
Film Board of Canada. 9
* * *
Robert Eberenz Joins
Byron, Inc. Sound Staff
ir Robert W. Eberenz has been
added to the sound department
staff of Byron, Inc., Washington,
D. C. film laboratory.
Previously, Eberenz was sound
transmission engineer and chief
engineer of Fine Sound, Inc. and
Perspecta Sound, Inc., a Loew's,
Inc. subsidiary. He participated
with C. R. Fine in the "Opti-Mag"
and "Electronicue" developments.
SOUND RECORDING
at a reasonable cost
High fidelity 16 or 35. Qualify
guaranfeed. Compie'l'e studio and
laboratory services. Color printing
and lacquer coating.
ESCAR
Motion Picture Service
7315 Carnegie Ave.
Cleveland 3, Ohio
Earlier, Eberenz served as field
engineer for the Altec Service
Company, where he supervised en-
gineering and installation of theat-
rical stereophonic sound systems.
Cinemascope and three-dimension-
al equipment.
During the Korean War, Eber-
enz constructed and operated a
USIS motion picture unit in Korea,
where films were produced for the
rehabilitation of Communist pris-
oners of war. R"
Melvin Shaw Forms New
Film Writing Service
T^ A new business film writing ser-
vice combining creative planning
with training and public relations
methods has been announced by
Melvin Shaw.
Shaw has had 18 years' experi-
ence in motion picture work with
Melvin Shaw
National Broadcasting Co., Reela
Films, Inc., Bob Bailey Produc-
tions and Scripts by Oeveste
Granducci, Inc.
Organized as "written by Mel-
vin Shaw," the new company will
be headquartered in Hollywood. ^
* * *
Saunders Elected Edit V.P.
of Haig and Patterson, Inc.
M Jackson M. Saunders has been
elected as vice-president, editorial,
of Haig and Patterson, Inc., in-
dustrial film producers in Detroit,
Michigan and Dayton, Ohio. The
announcement was made by Earl
E. Seielstad, president.
Saunders' election is the result
of Haig and Patterson's business
volume expansion and the firm's
increasing activities in the training
and marketing fields, Seielstad
said.
Previously serving as editorial
manager, Saunders has been with
Haig and Patterson since 1950,
when he joined the firm as senior
writer. He has been closely asso-
ciated with the production of many
of the studio's industrial training
and sales promotion programs in
the midwest. W
COMPLETE MOTION PICTURE EQUIPMENT
RENTALS
FROM ONE SOURCE
CAMERAS
MITCHELL
l<5ftim
35inm Standard
35itim Hi-Speed
35mm NC • 35mm BNC
BELL & HOWELL
Stondord • Eyemo • Filmo
ARRIFLEX
16mm * 35mm
WALL
35mm single system
ECLAIR CAMERETTE
35mm • 16/35mm
Combination
AURICONS
all models single system
Cine Kodak Special
Maurer • Bolex
Blimps • Tripods
LIGHTING
Mole Richardson
Bardwell McAlisler
Colortran
Century
Cable
Spider Boxes
Bull Switclies
Strong ARC-Trouper
10 Amps 110V AC 5000W-
2000W-750V/
CECO Cone liles
(shadowless lite)
Gator Clip lites
Barn Doors
DifTusers
Dimmers
Reflectors
ZOOMAR 3Smm
EDITING
Moviolas • Rewinders
Tables • Splicers
Viewers (CECO)
GRIP EQUIPMENT
Parallels • ladders
2 Steps • Apple Boxes
Scrims • Flags
Gobo Stands
Complete grip equipment
SOUND EQUIPMENT
Magnasync-magnetic film
Reeves Magicorder
Mole Richardson Booms and
Perambulators
Portable Mike Booms
Portable Power Supplies to
operate camera and recorder
DOLLIES
Fearless Panoram
Mc Allster Crab
Platform • Western
3 Wheel Portable
WE SHIP VIA AIR. RAIL OR TRUCK
FRANK C. ZUCKER
(7flm€Rfl €ouipm€nT(o.jnc.
Dept. S 315 West 43rd St.,
New York 36, N. Y. JUdson 6-1420
YOU HAVE
THE UPPER HAND
WHEN YOUR FILM PROVIDES THE
NECESSARY STIMULUS TO EXCITE
SALES AS WELL AS CREATING AN
UNDERSTANDING OF YOU AND
YOUR COMPANY'S OBJECTIVES.
DEKKO-ROCKWELL FILMS HAS
THE FACILITIES AND ABILITIES
TO MAKE THIS FILM FOR YOU.
WRITE FOR INFORMATION:
DEKKO-ROCKWELL FILMS
126 DARTMOUTH STREET
BOSTON 16. MASS.
NUMBER 1
VOLUME 19
1958
i. HE MOST important decision a
sponsor has to make in connection
with any motion picture project is the
selection of the producing company
that is to do the work. Year after
year, many of the most experienced
users of films keep coming back to:
LESLIE ROUSH
PRODUCTIONS, INC.
130 HERRICKS ROAD
MINEOLA, L. I. , N. Y,
^ew AUDIO -VISUAL Equipment
Recent Product Developments for Production and Projection
chronizing kits introduced as auxi-
liary equipment for the Kodak
Pageant Magnetic-Optical Sound
Projector.
Eastman Kodak Company's new
magnetic recording aids include
the Kodak Synchronizing Brake
Kit, the Kodak Synchronous Motor
Kit, and the Kodak 2-Projector
Synchronizing Kit. These kits may
be attached to projectors without
returning the projectors to the
factory or repair shop. No modi-
fication of the projector mechanism
is required.
The sound-synchronizing kits
permit: the use of the Kodak
Pageant Magnetic-Optical Sound
Projector for on-set recording of
lip-synchronized sound with a
synchronously-driven taking cam-
era, previewing and editing before
sound and pictures are combined
on one piece of film; the combin-
ing of sound and action into one
synchronized master print; produc-
tion of duplicate in-sync sound
tracks. 9
New Processor Handles Up to
5,400 Ft. of Film Per Hour
■m The Filmline R-90 Processor,
which processes 16mm reversal,
negative and positive film at speeds
up to 5,400 feet per hour at 68
degrees F, has been announced by
Filmline Corp., Milford, Conn.
The processor's standard equip-
ment includes stainless steel air
squeegees, an oil-less air compres-
sor, a developer recirculating
pump, replenishing fittings, a filter
New Filmosound Model
Features Safety Interlock
iV A rewind safety interlock and
sealed lubrication are featured on
a new model of the Filmosound
16mm motion picture projector
manufactured by Bell & Howell
Company, Chicago.
The new Filmosound 385 pro-
jector has a rewind safety interlock
built into the newly designed take-
up reel arm, to prevent a common
cause of film breakage. The arm
has a spindle which automatically
disengages the rewind gear when
the reel of film is removed. The
projector cannot accidentally be
started in the rewind position when
a new film is to be shown.
The new unit's factory-sealed
lubrication eliminates the need for
oiling the projector, and assures
the proper amount of lubricant for
each moving part, the manufacturer
notes. The Filmosound 385 has a
15-watt amplifier and a voltage
regulator which keeps voltage to
the photocell constant. Reserve
gain (not needed for normal oper-
ation) is provided to compensate
for variation in soundtracks and to
assure ample sound volume in
low-voltage areas.
The single-case 385C Filmo-
sound projector has an 8" speaker.
Other models are available with
12" auxiliary or 25-watt power
speakers, in matching cases. R"
* * *
Sound Synchronizing Kits
Designed by Eastman Kodak
it Simplified production of 16mm
magnetic lip-synchronized sound
motion pictures is promised with
the use of three new sound-syn-
and spray bar, and an air agita-
tion system with a control valve for
the bleach tank.
Filmline's "Temp-Guard" tem-
perature control system with ther-
mostats provides refrigeration and
heating for all chemical solutions.
A variable speed transmission and
BUSINESS SCREEN MAGAZIN]
film speed tachometer, and a foot-
' age counter, olTer a wide range
' of speeds and developing times.
■ The unit's feed-in and take-up ele-
' vators allow continuous operation.
! Two dial thermometers continu-
\ ously indicate drybox and devel-
j oper temperatures.
All of the processor's drive com-
[ ponents and gears are mounted on
i ball bearings or roller bearings
! and the unit's heavy 1 6-gauge
i stainless steel tanks are provided
I with bottom drain valves. Two
; 1200-foot daylight magazines are
supplied with the R-90: 220 volts.
' 60 cycles, single phase, 30 am-
I peres. Other voltages are avail-
able. ^ 1'
1,000-ft. Blimp Designed for
I Arrrflex 35 Cine-Cameras
I i!V A new 1 ,000-ft. Arri blimp, de-
j signed to accept any recent model
Arriflex 35 cine-camera, has been
announced by Kling Photo Corpo-
ration, distributor.
To use the Arriflex 35 camera
Open View: magazine in place
in the 1,000-foot blimp, the regu-
lar DC handgrip motor is un-
screwed and replaced by the stand-
ard Arri synchronous motor drive.
The entire unit is placed inside the
blimp, where it rests on rubber
blocks for proper sound insulation.
The new blimp accepts 1,000-
foot Mitchell magazines. Before
the magazine is placed in the blimp
and attached to the camera, a spe-
cial adapter is joined to the maga-
zine. No modification is needed on
the magazine proper. The adapter
FOR SALE
BELL & HOWELL
35mm to 16mm
Reduction Printer
• Like New
• Fully Guaranteed
• Price Reasonable
CAMERA EQUIPMENT Co., Inc.
315 West 43rd Street
New York, N. Y.
carries the sprocket magazine
mouth of the regular Arriflex 35
magazine on its lower side, while
its upper part fits to the Mitchell
magazine and is secured to it by
a knurled screw and spring latch.
These two parts are connected by
a flexible bellows.
Although the Mitchell magazine
is placed on the camera in the
same way as the Arriflex magazine,
its weight does not rest on the
camera, but on rubber bufl'ers ex-
tending from the interior blimp
Side View: shows new eyepiece
walls. The adapter's two sprock-
ets are driven by the camera. The
magazine take-up spindle is driven
by a separate torque motor located
inside the blimp and connected to
the magazine by a belt.
The Arriflex 35 camera's
"through-the-lens" focusing and
viewing feature is maintained with
the blimp. The regular camera
door with finder system is replaced
with a special door and the blimp
has its own optical system which
connects to the camera. The mag-
nifying eyepiece on the rear of the
blimp is equipped with a rubber
eyecup and foam-plastic cushion.
Rear View: note shutter "dial
An auxiliary finder, such as the
Mitchell or Ceco, can be attached
to the door of the blimp.
Focusing and diaphragm adjust-
ments are controlled from the out-
side of the blimp and transmitted
to the taking lens through a drive-
coupling system. A large knob
located on the front left of the
blimp actuates the diaphragm.
Three knobs are provided for fo-
cusing, one each on the front left
and right side of the blimp and one
on the rear of the blimp.
Diaphragm setting and distance
(CONTINUED ON PAGE 191)
FOR MEDICINE
EDUCATION
INDUSTRY
TELEVISION
sr—
STURGIS-GRANT
PRODUCTIONS, INC.
322 East 44th Street, New York 17, N.Y.
Miinav Hill 9-4994
economical - professional
motion picture production
Film Associates
of Michigan, Inc.
4815 Cabot Avenue
Detroit 10, IVIichigan
Telephone LUzon 2-6200
INDUSTRIAL CLIENTS
The Dow Chemical Co.
American Motors Corp.
Bulldog Electric Co.
Massey-Harris-Ferguson, Ltd.
A. P. Parts Corporation
Shatter Proof Glass Corp.
Serving Industry
for 10 years
with
Complete Studio
and Location
Facilities
NUMBER 1
VOLUME 19
I
Send
Your Film
To The
Complete 16IVIIVI
Service
Laboratory
Unsurpassed for . . .
SPEED
^
p
QUALITY
Personalized
SERVICE
MOTION PICTURE LABORATORIES, INC
Phone BRoadway 5-2323
1672 Union Ave., ^"\ Memphis 4, Tenn.
ZJke rVJastei" C^mftsinanikip
FILM AWARDS
(also see pages 20. 26, 192, 194, 197)
BRUSSELS INTERNATIONAL
EXPERIMENTAL FILM COMPETITION
Sponsored by the
World Film Festival and La Cinematheque de
Belgique (Belgian Film Library)
as part of the 1958
Universal and international Exhibition of Brussels
Monday through Sunday, April 21 to 27, 1958
Entries Closed February, 1958
Purpose: To encourage free artistic creation,
the spirit of research and pioneering effort
by all independent film producers throughout
the world.
Definition: The term experimental shall be
defined as any attempt to explore new develop-
ments of cinematographic expression, or con-
tents which touch on subject matter unfamil-
iar in the cinema.
Eligible Films: All productions, 16mm and
35mm, sound or silent, black & white or color,
of any length, produced since January 1, 1955,
which fall into the classification of avant-
guarde or experimental films, essays in film
poetry and abstract compositions; all original
creations falling outside the familiar pattern
of commercial film entertainment.
Awards: Two Grand Prizes of the Universal
Exhibition will be awarded to the two best
experimental films, the first of which will re-
ceive a gold medal, the second a silver medal.
Six other prizes which are bronze medals, will
be awarded on grounds determined by the
jury. All entries chosen for competition will
receive a medal specially struck for the 1958
Universal and International Exhibition.
Juries: A Selection Jury will consider all en-
tries and eliminate any productions falling
outside the definition of experimental or below
the required standard of originality. A Com-
petition Jury, composed of personalities from
the literary, art and film fields, will award the
prizes.
* * *
Special Film Entry Information
M Film producers and sponsors in the U.S.
who desire to enter films for Brussels compe-
tition are advised to direct inquiries to Miss
Jean Dalrymple, c/o the Office of the Com-
missioner General, U.S. Exhibit, Brussels In-
ternational Exhibition, Room 100, 45 Broad-
way, New York 6, New York. S
"■ V,
TRADE AND TRAVEL FILMS
of the
WORLD TODAY
to stimulate understanding and goodwill
among all peoples.
ALFRED T. PALMER
PRODUCTIONS
130 BUSH STREET. SAN FRANCISCO 4
NOBODY
LOVES US
Nobody but our clients,
that is.
They like our approach
to their budget
problems.
They like the way we use
brains instead of
bankrolls.
They like the results
they're getting from
our sales films.
For sensible prices,
brains and results,
check with
1004 EAST JEFFERSON AVENUE
DETROIT 7, MICH. WO 2-3400
SOLELY
SOUND
SLIDEFILMS
We are Specialists and can solve any Sales,
Safety or Informational problem.
$89.50
per frame
This price includes:
Story outline shooting script
original artwork photography
sound sound effects
camera cast crew
open and close music laboratory
editing sound reproduction
Samples of recent sound slidefilms for Car-
nation, Catalina, Squirt, NMS, Don Baxter,
Little Leagues, Pharmaseal, etc., are yours for
the screening.
The Ben JKlHaldlO Company
6926 Melrose Avenue
Hollywood 38, Calif. Webster 8-8541
190
BUSINESS SCREEN MAGAZINI
IVew A-V Products:
[(CONTINUED FROM PAGE 189)
'setting are observed on large de-
tachable scale bands located be-
hind the soundproof, internally il-
luminated observation windows on
both sides of the blimp. These
^scale bands are individually cali-
brated for each lens and are
Ichanged to match the taking lens.
The blimp features an extra
large rectangular front port with
optical glass window. Wide angle
lenses such as the 18mm Taylor
Hobson Cooke or 20mm Schneider
Cinegon can be used. In addition
to the front port, three doors pro-
vide access to the blimp interior.
The blimp housing is a magnesium
alloy die casting. It is lined with
10 alternating layers of goat-skin,
foam plastic and sheet lead and
Ifinished with grey corduroy lining.
iNew Fairchild Processor
;Develops 16mm Film Rapidly
I'M" An automatic self-feeding port-
able rapid film processing device
able to develop dry to dry 16mm
I film at the rate of up to 10 feet per
;minute and still attain commercial
quality has been announced by the
Industrial Camera Division of
Fairchild Camera and Instrument
iCorp.
Known as the Mini-Rapid 16,
the device is said to make it pos-
isible to have an ordinary 100-foot
I roll of black and white film ready
for projection on a screen within
20 minutes after shooting.
Major elements in the new proc-
essor, about the size of a stand-
lard file drawer, are interchange-
able film transport plastic inserts
containing a high speed developer,
a rapid fixer, a hypo eliminating
agent and a static rinse. Provi-
sion also has been made for the
fsuffm
11:15 a.m. — the camera analyzes a
punch press operation . . .
11:18 a.m. — film Is dropped into
Multi-Rapid 16 processor.
use of an accessory tank for cir-
culating water.
Drying is carried out by a high
velocity air jet on the emulsion
side of the film. The resultant film
is of commercial quality; more per-
manent quality may be obtained
by running the film a second time
with the tanks filled only with
(CONTINUED ON PAGE 193)
In the southeast...
on location, or
in the studio...
we have
complete film facilities.
but most of all . . .
imagination.
frank willard
productions
3223-b Cain's hill pi., n.w. atlanta 5, georgia
PAUL HANCE
PRODUCTIONS, inc.
Motion Pictures for Business
and Industry
References:
American Car & Foundry Co.
American Cranberry Exchange
American Zinc Institute
Armco Steel Corporation
Bell Telephone Laboratories
Corning Glass Works
Drop Forging Association
General Foods Corporation
Kasco Mills Inc.
National Cranberry Association
Remington Rand Univac
Roses, Inc.
The New Jersey Zinc Company
United States Navy
1776 BROADWAY . NEW YORK 19, N. Y.
Telephone: Circle 5-9140
M^ke yoni' own HOT PRESS TITUS
on the
KENSOL 11 a
ART
LETTERING
PRESS
Compare the following Kensol Hot Press advantages:
. LETTERS COMPLETE TITLE CARD OR CEL IN ONE IMPRESSION.
Light weight hot presses and most other methods print only one line at a time.
• PRINTS ON POSTER BOARD, COLORAID PAPER AND ACETATE
Hot press is the only method which will produce fine quality lettering on all three.
. LETTERS IN BLACK, WHITE AND ALL POPULAR COLORS.
Titles quickly and inexpensively made by inexperienced personnel.
. NO MESSY INK TO CLEAN UP OR CHEMICALS TO CHANGE.
Hot Press Titling is a completely opaque, dry transfer process.
WRITE FOR
COMPLETE INFORMATION
OLSE
RK
124-132 WHITE ST., NEW YORK 13, N. Y.
Specialists in Quality Marking Equipment anil Supplies for over 30 years
:NUMBER 1
VOLUME 19
191
120 Page
Photo
Equipment
Reference
Book
P? EARED TO INDUSTRIAL
AND SCIENTIFIC USES
Now have at your finccr-
tips B & J"$ new 60th
Anniversary issue at no
cost! It's crammed with
information, iihistrations.
and specifics about ad-
vanced and current phnro-
graphic equipmenr for
Industry. A listmq of tlit-
world's larsest ' in-sKuk "
selection of lenses; .nail-
able custom-lens iahora-
lory facilities; custom-
built equipment for
unique applications plus
hundreds of Amcrua's
standard photo tools-
many available only thtu
Burke & James dcaleis!
Write
BS258
■ CAMERAS-from
Sub-Miniature to
HUGE CUSTOM
BUILT.
> DEVELOPING
EQUIPMENT
. DRYERS
• ENL ARGERS
SOLAR
. STROBE
> lENSES-From
"Peanut' To Big
Berthas
. LIGHTING
. CAMERA BACKS
. PRINTERS
• PROCESSING-
Pako, Leedal, etc.
• PROJECTORS
■ SLIDE EQUIP.
. STAINLESS STEEL
. TIMERS
FILM AWARDS
(also see pages 20, 26. 190, 194, 197)
TENTH ANNUAL COMPETITION
OF THE CANADIAN FILM AWARDS
Sponsored Join-Hy by
The Canadian Association ■for Adulf
Education,
The Canadian Film Institute,
The Canada Foundation
Management Committee: Con.sists of repre-
sentatives from each of the sponsoring organ-
izations plus technical advisers, who are
associated with the film making industry in
Canada.
Chairman: Charles Topshee.
Manager: Canadian Film Institute, 142 Sparks
Street, Ottawa 4, Ontario.
Categories: A new category has been added
for this year's competition. Awards will be
given for films produced for TV and filmed
TV commercials. Other categories are:
Theatrical, shorts and features; Non-Theatri-
cal, arts and experiment, children's, general
information, public relations, sales and pro-
motion, training and instruction, travel and
recreation. Films released since January,
1956 are eligible for award.
Awards: Amateur Trophy of the Association
of Motion Picture Producers and Laboratories
of Canada, the Ajvard for the Canadian Film
of the Year, an Award of Merit for each cate-
gory. No Honorable Mention will be oflfered
in this year's competition.
VANCOUVER INTERNATIONAL
FILM FESTIVAL
Sponsored by the Vancouver Festival Society
Vancouver, British Columbia
July 19 to August 16, 1958
Awards and Judging: Plans are in process
to establish standards of judging and the
types of awards to be given. For information
on the judging and awards, write: The Van-
couver Festival Society, Rooms 7 & 8, 16th
floor, Hotel Vancouver, Vancouver, B.C.
BURKE & JAMES, INC
~ --- Chi
SPECIAL SERVICES
* reasonable charges *
EDITORIAL: The Greatest Value to
"YOUR STORY" is Smooth Edi-
torial Timing . . . Sympathetic
Understanding of "YOUR STORY"
theme . . . Sensitive Appreciation
of "YOUR STORY" mood.
GEORGE HALLIGAN
Motion Pictures Hollywood 9-7962
6060 Sunset Boulevard
HOLLYWOOD 28, CALIF.
PLANNING
A PICTURE?
ask for our
"99 Questions
and Answers
on Films"
1431 N. WELLS, CHICAGO 10, ILLINOIS
WHitehall 4-7477
EQUIPMENT SALE
Our sound stage and old sound depart-
ment have been closed to make room for
new, modern studios with a complete
Westrex sound system.
Following is a list of some of the equip-
ment that is still available for sale at
greatlv reduced prices.
Cameras: Cine Special: Aurican Super
1200 Pro: 16mni Maurer: complete with
all accessories.
Lenses: Several niaiilied sets of Ektar and
Cooke lenses.
Lights: Practically new MR double
Ijroads, and others.
Sound Equipment: Complete studio,
Maurer recorder. Model 10; magazines;
racks; mixers: two Maurer optical and
magnetic dummies; rack including A and
B supply lor 8 dummies; two PV 100
Reeves Ifmim magnetic recorders; one
Reeves two position portable mixer; one
table including two 16 inch Presto pro-
fessional turntables with WE vertical and
lateral pick-ups: equalizers; faders; ampli-
fiers; and power supply: two other pick-
ups.
Laboratory Equipment: Fonda Positive-
negative ICmm developing machine, can
be converted to 35mni or 35mm- 16mm
combination. Neumade Film Cleaner.
Miscellaneous: Tricvclc dollies; tripods;
camera nu)if)r: prouqiter: scenery; props;
etc.
Write for latest price list
or phone FEderal 3-4000
BYRON, INC.
1226 Wisconsin Avenue
Washington 7, D. C.
BUSINESS SCREEN MAGAZINEl
^ew A-V Products:
[(CONTINUED FROM PAGE 191)
water. Film lengths as short as I
foot or as long as 400 feet may
be processed without having to
change or add to the chemical
:solutions.
The unit is made of welded
11:34 a.m. — film is ready for pro-
jection and study . . .
11:38 a.m. — film of punch press
operation is being reviewed.
istainless steel with an aluminum
jrear housing. All chemical tanks,
which hold 18 ounces of liquid
each, are easily removable for rinse
cleaning and renewing of solutions.
All compartments are accessible
for clearing and wiping by hand.
In ordinary use the unit is placed
|on a table for operation; no fas-
|teners are needed.
Weight of the Mini-Rapid 16 is
170 lbs. dry. It is 27" long, 12"
wide and 13" high. S'
New Time-Study Projector
Has Single-Frame Operation
* Flicker-free projection at speeds
of 6 to 20 frames per second is
said to be possible with the new
Weinberg-Watson modified ver-
sion of the Kodak Analyst projec-
tor, introduced by Camera Equip-
ment Co.. Inc., New York.
The projector gives single frame
operation in both forward and re-
verse. Special construction allows
the projector to be stopped in-
definitely on any single frame with-
out damaging the film. Quick
transition from continuous to
single frame operation is provided.
Film transport and direction of
film travel can be controlled re-
motely.
Designed at the University of
Rochester School of Medicine and
Dentistry, the projector is appli-
cable to such uses as analyzing
school or professional sports films,
industrial time and motion studies,
or films of manufacturing proc-
esses. 9
Electronic Tel-Animaprint
Automates Hot Press Work
A new Electronic TEL-Anima-
print hot press machine has been
announced by S. O. S. Cinema
Supply Corporation, New York
City. The electronic hot press is
described as automating the pro-
duction of titles, crawls, flip cards
and advertising copy.
Ordinary printer's type is
heated in the typeholder and im-
pressed upon black, white or any
color foil. This is applied to paper,
cardboard, acetate, artwork or
photographs. Maintenance of the
correct level in the heating of the
type, regardless of room tempera-
ture, is possible with the electronic
unit via a thermistor and an elec-
tronic assembly.
(CONTINUED ON PAGE 195)
iPROFESSIONAL
MATTES • INSERTS • FADES • DISSOLVES
WIPES • SUPERIMPOSURES
MOTION PICTURE & TELEVISION
OPTICAL EFFECTS ^ CINEMASCOPE
35mm & 16mm • B & W or Color
SPECIALIZED TITLES
Ray MERCER & CO.
ESTABLISHED 1928
PHONE OR WRITE FOR SPECIAL PHOTOGRAPHIC
OPTICAL EFFECTS CHART & INFORMATION
4241 NORMAL AVE., HOLLYWOOD 29, CALIF.
N O r m a n dy 3-93 3 1
SOUTHWEST FILM LABORATORY, INC
Go-fne6, a Aeat Odea
in C<Uo^ P^ntlK<f
TRIAD COLOR CONTROL*,
a 16mm additive color print process, pro-
vides absolute scene-to-scene color correc-
tion. Exclusive with Southwest. Write for
Triad Price List "A".
*Trcide Mark Reg
Complete Producers' Services
SOUTHWEST FILM LABORATORY, INC.
3024 Fori Worth Ave. Dallas 11, Texas WHitehall 6-2184
SP^
1
,. f "to^,
S C H E R 1 N G
PUICHA$« OUEX
*" D^mrtmn,! I;
'^"Any
KEVIN DONOVAN FILMS
208 Treat Road
Glastonbury, Connecticut
15 >Vest 44th Street
New York, New York
^^^,r^ \
UMBER 1
VOLUME 19
193
Cinekad Synchronous Motor
Drive for 16mm Projectors
especially designed to drive all Bell & Howell,
Ampro and Victor 16mm projectors at
synchronous speed.
Projector can be instantly attached to Synchronous
Motor Drive and quickly detached at any time in
a nnatter of seconds. An outstanding feature is
the flexible shaft which connects nnotor with pro-
iector and permits smooth, quiet and steady opera-
tion. No special technical knowledge required for
installation and mounting.
Write for more details and prices
Available at leading dealers, or direct.
CINEKAD ENGINEERING CO.
763 Tenth Ave. New York 19, N. Y.
PLaza 7-3511
DESIGNERS AND MANUFACTURERS OF
MOTION PICTURE-TV EOUIPMENT
Send tor free folder of illustrated Motion Pic-
ture and Audio-Visual eciuipment manufactured
by Cinekad.
Complete
Production
Facilities
16 mm 35
I Creative Staff
Sound Stage
Recording
I Art and Animation
Wide-Screen
Production
Franchised Magna-Stripe Station
MARVIN BECKER FILMS
915 Howard St., San Francisco 3
FILM AWARDS
(also see pages 20, 26, 190, 192, 197)
SIXTH ANNUAL
COLUMBUS FILM FESTIVAL
Sponsored by
The Film Council of Greater Columbus
Wednesday and Thursday
April 16 and 17
The Southern Hotel
Deadline ior Entries: March, 1958
Festival Categories
Business & Industry: Job Training, Sales Pro-
motion and Training, Industrial Relations,
Public Relations and Industrial Safety.
Travel: American and Foreign.
Informational-Educational: Children's Films
— Primary, Intermediate, Junior High,
Senior High, Geography and History;
Science; Miscellaneous; Films for Televi-
sion; Conservation, Gardening, Home Im-
provement and Agriculture. This year
Health, Mental Health and Religion have
been included in this category.
Home Movies: Entries for Columbus and
Franklin County only. This is a new cate-
gory and will serve to increase local attend-
ance at the festival. Chris Columbus Awards
will be given to winners in the categories of
Family, Gardening & Flowers, Home Ani-
mal Scenes and Vacations.
Cultural Arts and Theatre: Feature Motion
Pictures, American and Foreign; Art Sculp-
ture, Painting, Home Art Hobbies, Music,
Play Production. Experimental films.
Special Medical Category: Films produced by
doctors, university medical schools, and
pharmaceutical firms.
» * *
Entry: Film producers and sponsors are in-
vited to enter any films they have produced
during 1955, 1956 and 1957, provided the films
have not been entered previously in the Colum-
bus Film Festival. Entries should be accom-
panied by 3x5 cards (for preview committees)
noting: color or black and white; running
time; brief summary of film's content. Films
will be judged by professionals in the various
fields. Entry fee per film is $3; $5 in case of
a feature picture of 80 minutes or more. En-
trant also pays roundtrip postage on films.
Companies are invited to .send literature for
lobby display and poster art.
Screening Schedule: Wednesday, April 16.
This year only one screening session will be
held in the Assembly Room of the Columbus
Public Library, from 6:30 p.m. to 11:00 p.m.
with a refreshment break at 9.
* * *
Awards: This is the second year for the
"Chris" Award, a certificate showing a photo-
graphic reproduction of the 20 foot, 7,000
pound bronze statue of Christopher Columbus,
presented to Columbus, Ohio as a gift from
the people of Genoa, Italy on Columbus Day,
1955. This award is given to the outstanding
films selected by professionals in various fields.
The awards are presented at the Award
Banquet.
/]Bscher\
PHOTOSRAPHIC LABORATORY
INC.
COMPLETE 16MM COLOR AND
BLACK & WHITE MOTION PIC-
TURE LABORATORY SERVICES
INCLUDING SOUND RECORDING
. . . better equipped than ever
to serve you in our new modern
plant.
• Developing
• Ink edge numbered work prints
• Editing assistance of all types
• Conforming and A-B roll preparation
• Optical printing
• Narration, music and special
effects Sound Recording
• Exposure corrected answer prints
• Release prints
We
hav
e earned
the
confidence
f our
custon
..„■
through
fittin
g ou
serv
ce to thei
r
ndivid
ual needs ■
and
in
turn!
ng out fin
er motion
P
ctures
May
we ■
help
yo
1) on
your
next
production
?
Vltite
today
lor 1
cur
ale
St pr
ice r,
1.
i
/MfsCHER\
PHOTOGRAPHIC
LABORATORY, INC
6555 NORTH AVENUE, OAK PARK. ILLINOIS
EUCLID 6-6603
F & B RENTALS
F
ASTEST GROWING RENTAL
EQUIPMENT HOUSE
AND
B
ECAUSE ALL EQUIPMENT IS
MAINTAINED AND METICULOUSLY
CHECKED AND DOUBLE-CHECKED
F
OR MITCHELLS - 16 NC-BNC
ARRIFLEX, B&H, AURICON,
McALISTER CRAB DOLLIES, LIGHTS
AND
B
OOMS, SOUND EQPT., PROJECTION
EQUIPMENT, MOVIOLAS, SPLICERS,
SYNCHRONIZERS, GRIP EQUIPMENT
F
OR ALL TYPES OF MOVIE EQUIPMENT
RENTALS — GUARANTEED IN
PERFECT WORKING ORDER
AND
B
E SURE TO CALL
F&B
FLORMAN & BABB, INC
68 WEST 45th ST., NEW YORK 36, N. Y.
MUrray Hill 2-2928
BUSINESS SCREEN MAGAZINE
IVew A-V Products:
l(CONTINUED FROM PAGE 193)
\ Manipulation of dials to correct
Itemperatures is unnecessary with
the controlled unit which was de-
iveloped by the Fenwall Company.
[The Electronic TEL-Animaprint
Electronic Tel-Animaprint
lis supplied with a 9" self center-
ling typeholder, calibrated preci-
ision linefinder and anodized ani-
imation peg bar line -board. Pres-
lent owners of the standard model
lean convert with an Electronic
'Heating Control Kit. 9
' * * *
New 150- Watt Projector
Added to 4 McClure Units
i-w- A new 150-watt projector will
he standard equipment on four
iPicturephone sound slidefilm units
manufactured by O. J. McClure
McClure I 50- Watt Projector
Talking Pictures, Chicago. Pic-
turephone models D, L, M and J
are equipped with the new projec-
tor, providing increased screen
brilliance.
Used in the projection of 35nim
single-frame filmstrips with re-
corded sound, the 150-watt pro-
jector features push-in threading,
convection cooling and convenient
framing. Of streamlined design
and finished in aluminum, the pro-
jector's parts are easily accessible
for the replacement and cleaning
of lamps, condensers and lenses.
* * *
Filmstrip Cans of Plastic
i^ New filmstrip cans of colorful,
durable and flexible plastic have
been announced by FilmKare
Products Company, 446 West 43rd
Street, New York.
Designed to fit all regulation
filmstrip storage and shipping con-
tainers, FilmKare cans are made
in red, yellow, green and blue
colors, are light in weight, sturdy
and Simooth to prevent scratching.
A specially constructed lid will not
"pop olT."
Prices range from two dollars
for three dozen cans to $21 per
thousand for large orders. R"
BRAY STUDIOS
INCORPORATED
Since 1911
Pioneer Producers of
Motion Pictures
TRAINING
TECHNICAL
EDUCATION
ANIMATION
SLIDEFILMS
729 SEVENTH AVE., NEW YORK 19, N. Y.
r I L / Vl O . . . ^o-fft izi.ean.cU to- n^&teaie.
for sales promotion • public relations • sales
training • advertising • industrial development
Motion Pictures • Slide Films • Television Shows and Spots
Trailers • 16-35mm • Color • B/W • Sound • Animation
Live Action.
COMPLETE LABORATORY SERVICES
AND FACILITIES FOR PRODUCERS
Printing • Processing • Recording • Special
Effects • Photo and Sound Editing and Cut-
ting • Sound Stage. Company occupies 14,000
square feet and custom tailors services to meet
your needs.
beeland-wood films, inc.
752 Spring Street, N.W.
Atlanta, Ga.
iNUMBER
195
19S7 Highest Business Year
for Eastman Kodak Company
w" Sales and earnings of Eastman
Kodak Company in 1957 were the
highest in the company's history,
according to a report by Thomas
J. Hargrave, chairman, and Albert
K. Chapman, president.
"Over-all, 1957 was the com-
pany's best year." Hargrave and
Chapman reported. "The long-
term trend of the company's sales
continued upward at a rate above
the growth of the U.S. economy."
In the 1957 report, the Kodak
officials noted increases in the
company's total volume of produc-
tion, the number of new products
introduced, dividends on common
shares, employee wages and the
number of share owners.
Consolidated sales of the com-
pany's United States establish-
ments in 1957 amounted to
$798,283,443. about 5 per cent
more than the 1956 total of
$761,689,559. Net earnings after
taxes were $98,108,305, an in-
crease of 4 per cent over the
$94,162,004 in 1956, the best
previous year for sales and
earnings.
Photographic equipment made
by Kodak's Apparatus and Optical
Division in Rochester, New York,
increased in total sales over 1956.
Total sales of photographic films,
papers and chemicals also ad-
vanced over 1956 but professional
motion picture film sales were
moderately below 1956, it was
reported. m
* * *
Arriflex Leasing Plan Told
by Kling Photo Corporation
a Prospective users of Arriflex
16mm and 35mm Mirrcfr-Reflex
Motion Picture cameras arc being
offered a new "pay-as-you-pro-
duce" leasing plan, according to
Kling Photo Corporation, New
York distributors.
The Arriflex equipment is avail-
able on the leasing plan through
all Arriflex-franchised dealers who
arrange the user's lease with Na-
tional Equipment Rental, Ltd.,
Floral Park, New York.
Leases may be arranged for up
to three years to suit individual
needs. The cost of the lease
amounts to about 9% of the pur-
chase price per year. At the ex-
piration of the original lease, the
user has the option to purchase the
equipment for 10% of the original
cost, to arrange a lease for com-
pletely new equipment with the
original equipment as a trade-in
or to sign a new lease at a reduced
cost. m-
THE BUSmESS IVEWSREEL
Trends and Names in the News Events of the Month
Movielab's Business Volume
Up Half Million in 1957
i< Increases in virtually every cate-
gory of film processing resulted in
a half-million dollar rise in annual
volume during 1957 for Movielab
Film Laboratories and Movielab
Color Corporation. New York
City, according to Saul Jeffee.
president.
Industrial motion pictures, tele-
vision commercials and television
programs were cited as sparking
the uptrend in Movielab's business.
The organization anticipates a con-
tinued expansion in the film proc-
essing business during 1958.
Movielab Color was credited
for a large share of the company's
growth. The Movielab Color proc-
essing facilities were designed by
Movielab's own engineers in co-
operation with Eastman Kodak
Company and other leading sup-
pliers.
In 1957, Movielab spent $2,-
000,000 on expansion of process-
ing facilities at its Manhattan
building and now has a capacity
of over 1,100,000 feet of film per
day. To handle the growing vol-
ume of business, which includes
secret government work and a
steadily increasing trade from Lat-
in America and all parts of the
United States. Movielab's staff has
been enlarged 40";, in the past
year.
Besides processing facilities,
Movielab maintains a private pro-
jection theatre and 65 editing and
film storage rooms in the Movie-
lab Building at 619 West 54th
Street in New York. ^'
Brown Named A-V Equipment
Sales Manager for Graflex
7^ Appointment of James S. Brown
as manager, audio-visual equip-
ment sales for Graflex, Inc.,
Rochester, N. Y.. has been an-
nounced by H. O. Schumacher,
vice president.
This new position resulted from
the assumption by Graflex, Inc., a
subsidiary of General Precision
Equipment Corp.. of manufactur-
ing and distribution functions for
the audio-visual equipment line of
the Society for Visual Education.
Inc.. Chicago.
Before coming to Graflex,
Brown served as administrative
assistant to the president of SVE.
He entered the industry in 1951
with Ampro Corp., manufacturer
of tape recorders and motion pic-
ture projectors, whose product
sales later became a responsibility
of SVE, a member company of
General Precision Equipment
Corp. Ampro and SVE equipment
sales have since become the re-
sponsibility of Graflex. f^
Byron installs New Westrex
Hi-Fi Recording System
■5^ Byron, Inc., Washington, D.C..
has completed installation of a new
Westrex high-fidelity recording sys-
tem, said to be the first of its kind
in the 16mm film industry in the
United States.
Designed and engineered jointly
by Byron and Westrex. construc-
tion and installation of the system
took almost a year.
The system includes two mixer
studios, two narrator studios,
theater recording studio with both
16mm and 35mm projection facili-
ties. All rooms "float" indepen-
dently of each other.
Recording facilities include two
35mm and two 16mm optical dub-
bers, two 35mm and four 16mm
magnetic dubbers, three 16mm and
one 35mm magnetic recorders,
16mm film recorder, 14-inch tape
with Rangertone sync.
The 8-input re-recording con-
sole has sliding faders, graphic
equalizers, effects filters, and high
and low position filters. Entire
system is interlocked for forward
or reverse.
Other features include looping
facilities, high-fidelity monitoring
systems, double-speed transfer
system, and track processing by
latest spray method. Individual
editing rooms are provided with a
Westrex editor, with or without
editorial personnel. A complete
music and effects library is avail-
able. ^^
* * *
Williams and Mann Join
Roger Wade Productions
tV Roger Wade Productions, Inc.,
motion picture producers, an-
nounces two new appointments:
Thomas B. Williams, in charge of
sound slidefilm production and
Howard A. Mann as chief film
editor.
Williams comes to the company
from Transfilm, Inc., where he
served as production manager of
its sound slidefilm department and
as account executive. Prior to that,
he was writer-producer-director of
the visual education section of
General Electric Co. in Schenec-
tady.
Man will serve as chief editor of
all the Wade organization's motion
pictures and television commer-
cials. He was formerly with
Hartley Productions, Robert Yar-
nall Richie Productions and Trans-
film. i^»
* * *
Fred England Joins JHO
ii A. E. Gedelman, treasurer of
The Jam Handy Organization, an-
nounces that Fred C. England has
joined the financial department of
Jam Handy, producers of motion
pictures, slidefilms and live shows.
England previously was associated
for 10 years with Encyclopedia
Britannica Films. ^
* * *
Henning and Cheadle Names
R. D. Schwartz Account Exec
•A Robert David Schwartz has been
appointed account executive in the
Chicago office of Henning and
Cheadle. Inc., according to F. E.
Harrold, vice-president.
Schwartz formerly was advertis-
ing and sales promotion manager
of Deepfreeze Home Appliances
and an account executive with
Arthur Grossman Advertising.
Henning and Cheadle, with head-
quarters in Detroit, produces mer-
chandising, promotion and training
programs. ir^' ,
* * *
Hutchings Named Vice-Pres.
of Kling Film Productions
w" William C. Hutchings has joined
Kling Film Productions, Chicago
— as vice-president, according to
Robert Eirinberg, president.
Hutchings will concentrate on
major industrial film sales — partic-
larly sales training and sales pro-
motion programs.
Formerly executive vice-presi-
dent of United Film and Recording
Studios in Chicago, Hutchings is
experienced in the broadcasting,
music and film fields. At one time
he was general sales manager of
the Radio and Music Division of
the Brunswick - Balke - Collender
Company. ^
Alexander Film Co. Appoints I
Parker Theatre Div. Manager |
'■ Clifford Parker has been ap-
pointed vice-president and general
manager of the theater division
of Alexander Film Co.. Colorado
Springs, Colorado. He will direct
the activities of Alexander's na-
tional sales force. Parker formerly
was general sales manager for
the companv. producer of short-
length advertising films. R-
BUSINESS SCREEN MAGAZINE
(/)
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COLOR BLOW-UPS lOmm to 35niiii PTT N/l AWARDS
by direct reversal, or to the new
Eastman 5270 Internegative, giving
finer grain, perfect contrast, maxi-
mum definition and higher color
quality.
SPECIAL LABORATORY SERVICES
Low cost blow-up workprints retain-
ing original key numbers • Precision
Optical Printing • Anamorphic Con-
versions • 35mm workprint dupli-
cating at low cost for editorial pur-
fxjses • Research and development
work on new processes.
PRECISION COLOR INTERNEGATIVES
Our new step-contact printer makes
registration 16mm and 35mm inter-
negative duplicates with the finest
definition and quality.
^^nd now —
KODACHROME
PRINTING
The finest in color duplication with
full color and density correction and
maximum definition. Let us prove
our superiority.
FILMEFFECTS
o^ Hollywood
Llnwood Dunn, ASC Cecil Love
"30 Years of Major Studio Experience"
1153 N.Highland Ave. Hollywood 38
you're in good company
METROPOLITAN LIFE INSURANCE
AMERICAN GAS ASSOC.
PROCTER & GAMBLE
THE BORDEN CO.
THE TEXAS CO.
LEVER BROS.
RCA
WHEN YOU LET
-/f/z/ma^
DRAMATIZE YOUR
) I PRESENTATION
FROM CREATION TO COMPLETION
SPECIALISTS IN:
if SOUND SLIDEFILMS
^ FILMOGRAPHS
■^ TV COMMERCIALS
ANIMATIC PRODUCTIONS, LTD.
1 5 West 46th Street, New York
JUdson 2-2160
(also see pages 20, 26, 190, 192, 194)
10TH INTERNATIONAL EXHIBITION
OF CINEMATOGRAPHIC ART
The Lido, Venice, Italy
June 10 to Novennber 4, 1958
Closing Date for Entries: May 31, 1958
•^ This exhibition is made up of seven sepa-
rate cinematographic events, as follows:
1st International E.xhibition of Film on Art
— June 10 to 12 (on the opening of the 24th
Biennale of Figurative Art)
10th International Exhibition of Film for
Children— July 17-27
9th International Exhibition of the Docu-
mentary and short Film — July 17-27
4th International Exhibition of the Film
Book and the Film Journal and Magazine —
August 15 to September 15
2nd International Exhibition of the News-
reel — August 22nd
19th International Exhibition of the full
length feature film — August 24 to September 7
3rd International E.xhibition of the Scien-
tific-Didactic Film — October .30 to November 4
at the University of Padua.
Awards : A prize is awarded for the best film
in each event. Certificates are presented to
the entrants of all films selected for the
exhibition.
Entry Information: Producers and sponsors
in the U.S. who wish to enter films in overseas
film festivals, (particularly Edinburgh and
Venice) are advised to send full details (but
not film prints ) on entries to Harold Wigren,
Coordinator for the Advisory Committee,
Council on International Non-Theatrical
Events, 1201 Sixteenth Street, N.W., Washing-
ton 6, D.C.
A New Overseas Filnn Arrangement
■u Progress is being made for improved han-
dling of sponsored, educational (classroom)
and documentary films from U. S. sources,
suitable for overseas exhibition. A new Ad-
visory Committee, representing principal 16-
mm educational, business and professional
audio-visual groups is working on the problem.
Plans call for careful advance review of
prospective entries by correspondence. Prints
will then be screened by appropriate groups
and a $15 handling fee charged only if the film
is accepted for overseas shipment. ^
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A 1,000 WATT SLIDE
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A 3,000 WATT SLIDE
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MASTER $445.00 S/V12.. $960.00
These two slide projectors ore equipped with the
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push button remote control
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GOLDBERG~BROSr^
DENVER, COLORADO ^"^^
NUMBER 1
VOLUME 19
NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Boston 16.
• NEW JERSEY •
Slidecraft Co., 142 Morris Ave..
Mountain Lakes, N. }.
Association Films, Inc., Broad at
Elm. Ridgefield, N. J.
• NEW YORK •
Association Films, Inc., 347 Mad-
ison, New York 17.
Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.
Crawford, Immig and Landis,
Inc., 200 Fourth Avenue, New
York 3, New York.
The Jam Handy Organization,
1775 Broadway, New York 19.
Ken Killian Company, Inc., 723
Prospect A\e.. Westbury, N. Y.
S. O. S. Cinema Supply Corp.,
602 W. 52nd St., New York 19.
Training Films, Inc., 150 West
54th St., New York 19.
Visual Sciences, 599BS Suffern.
• PENNSYLVANIA •
J. P. Lilley & Son, 928 N. 3rd St.,
Harrisburg.
Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.
The Jam Handy Organization,
Pittsburgh. Phone: ZEnith 0143.
• WEST VIRGINIA •
B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens fi-
6731.
SOUTHERN STATES
• FLORIDA •
Norman Laboratories & Studio,
Arlington Suburb, P.O. Box
8598, Jacksonville 11.
• GEORGIA •
Colonial Films, 71 Walton St.,
N. W., Alpine 5378, Atlanta.
• LOUISIANA •
Stanley Projection Company, 1117
Bolton Ave., Alexandria.
Delta Visual Service, Inc., 815
Poydras St., New Orleans 12.
Phone: RA 9061.
• MARYLAND •
Stark-Films, Howard and Centre
(Since 1920) Sts.. Baltimore 1.
LE. 9-3391.
• MISSISSIPPI •
Herschel Smith Company, 119
Roach St., Jackson 110.
• TENNESSEE •
Southern Visual Films, 687 Shrine
Bldg., Memphis.
• VIRGINIA •
Tidewater Audio-Visual Center,
Cameraland Bldg., #29 South-
ern Shopping Center, Norfolk
5. Phone JU-31181.
MIDWESTERN STATES
• ILLINOIS •
American Film Registry, 1018 So.
Wabash ,\ve., Chicago 5.
Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.
The Jam Handy Organization,
230 N. Michigan Ave., Chicago
Midwest Visual Equipment Co.,
3518 Devon Ave., Chicago 45.
• MICHIGAN •
Engelman Visual Education Serv-
ice, 4754-56 Woodward Ave.,
Detroit 1.
The Jam Handy Organization,
2821 E. Grand Blvd., Detroit
11.
Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.
LIST SERVICES HERE
Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue.
• OHIO •
Academy Film Service, Inc.,
2110 Payne Ave., Cleveland
14.
Fryan Film Service, 1810 E. 12th
St., Cleveland 14.
Sunray Films, Inc., 2108 Payne
Ave., Cleveland 14.
The Jam Handy Organization,
Davton. Phone: ENterprise
6289.
Twyman Films, Inc., 400 West
First Street, Dayton.
M. H. Martin Company, 1118
Lincoln Way E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Clausonthue Audio Visual, Sales
and Service, 1 10 Shoppers Lane,
Covina.
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.
Hollywood Camera Exch., 1600
Cahuenga Blvd., Hollywood.
The Jam Handy Organization
1402 N. Ridgewood Place, Hoi
iv^vood 28.
Ralke Company, Inc., 829 S
Flower St., Los Angeles 17
Phone: TR. 8664.
S. O. S. Cinema Supply Corp.
6331 Hollywood Blvd., Holly
wood 28.
Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 57.
SAN FRANCISCO AREA
Association Films, Inc., 799
Stevenson St., San Francisco.
Photo & Sound Company, 116
Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,
San Francisco 11.
• COLORADO •
Audio-Visual Center, 28 E. Ninth
Ave., Denver 3.
• OREGON •
Moore's Motion Picture Service,
1201 S. W. Morrison, Portland
5, Oregon.
• TEXAS •
Association Films, Inc., 1108 Jack-
son Street, Dallas 2.
• UTAH •
Deseret Book Company, Box 958,
Salt Lake City 10.
USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
EXECUTIVE JVDTES:
Lane Named to New Post in
Kodak International Division
ti^ Appointment of William P. Lane
as assistant general manager of
Eastman Kodak Company's inter-
national division has been an-
nounced by Richard B. DeMallie,
the division's general manager.
Lane has been manager of ex-
port sales and manager of Kodak's
affiliates in Latin America and the
Far East. In his new post, he will
continue general supervision of
these areas and will be in charge
of the international division when
ever DeMallie is in the field.
Frank R. Zierer, assistant man-
ager of Kodak Mexicana, Ltd.,
has been named assistant manager
for Kodak's affiiliates in Latin
America and Hugh J. Knapp has
been promoted from assistant man-
ager to manager of the export
sales department.
Lane joined Eastman Kodak in
1924. He served in various mana-
gerial capacities in the Orient be-
fore and after World War II and
was appointed manager for the
Far East in 1947. He was named
manager for Latin America last
spring.
With Kodak since 1929, Zierer
has held positions in sales, dis-
tribution and other phases of the
business and was appointed assist-
ant manager of Kodak Mexicana,
Ltd., in 1940. Knapp started
with the company in 1934, join-
ing the international division in
1946. After assignments in the
Orient for the past 10 years, he
returned to Rochester recently to
become assistant manager of ex-
port sales. 9
* * *
Roy Low Now in Charge
of Gordon Camera Division
ii Roy Low has been designated
as sales engineer in charge of the
motion picture camera division of
Gordon Enterprises, North Holly-
wood, California, by George W.
Sutphin, director of customer ser-
vices. Formerly in charge of the
engineering library at Gordon
Enterprises, Low has also worked
as a camera technician for the
firm. 9
* * *
Named Vice Presidents
•fx Election of three new resident
vice-presidents has been announc-
ed by W. H. Hendren, president
of United Film Service, Inc., pro-
ducers and distributors of theatri-
cal screen advertising. They are:
Lawrence M. Goodwin, Detroit; J.
Frank Carpenter, Chicago; and
Jack V. Shippee, San Francisco. 9
198
BUSINESS SCREEN MAGAZINE
BUSINESS SCREEN BOOKSHELF SERVICE
Your Convenient Mail Order Source for Useful Audio-Visual Books and Guides
BOOKS ON PRODUCTION TECHNIQUE:
101 — American Cinematographer Hand Book and Reference
Guide, by Jackson J. Rose. A convenient source of the basic
facts concerning photographic materials, methods and
equipment. Ninth edition, 331 pages $5.00
102 — Film and Its Techniques, by Raymond Spottiswoode. An
encyclopedic treatment of the documentary film — from
idea to script and through all the steps of production. Uni-
versity of California Press, 505 pages $7.50
103 — 16mm Sound Motion Pictures, by W. H. Offenhauser, Jr.
A complete manual for the professional or amateur 16mm
producer. Interscience Publishers, Inc., 565 pages.. ..$11.50
104 — Painting with Light, by John Alton. A discussion of the
technical and artistic aspects of lighting — what lights are
used and where they are placed; how to make sure natural
light is correct. The Macmillan Co., 191 pages $6.75
105 — Handbook of Basic Motion-Picture Techniques, by Emil E.
Brodbeck. Basic know how for both amateurs and profes-
sionals. McGraw-Hill Book Company, Inc., 307 pages.. $6.50
106 — The Recording and Reproduction of Sound, by Oliver
Read. A complete, authoritative discussion of audio in all
its phases. Howard W. Sams &: Co., Inc., 800 pages $7.95
107 — Stereo Realist Manual, by Willard D. Morgan, Henry M.
Lester and 14 leading 3-D experts. A complete manual of
modern 35mm stereo photography illustrated with 3-D
photos in color and black and white. A special viewer is
included in the book. Morgan and Lester, 400 pages.. ..$6.00
108 — The Technique of Film Editing, compiled by Karel Reisz
for the British Film Academy. A practical analysis of the
problems of film editing by 10 experienced film makers —
a guide for film editors and TV directors. Farrar, Straus
and Cudahy, 282 pages $7.50
109 — Preparation and Use of Audio-Visual Aids, by Haas and
Packer. Practical, step-by-step instructions on how to pre-
pare and use visual aids effectively. Prentice-Hall, Inc.
381 pages $6.65
TELEVISION PLANNING AND PRODUCTION:
201 - The Handbook of TV and Fihn Technique, by Charles W.
Curran. A non-technical production guide for executives
covering film production costs, methods and processes.
Includes a section on the production of films for TV
programs and commercials. Pellegrini and Cudahy, 120
pages $3.00
202 — Movies for TV, by John H. Battison. A comprehensive
technical guide to the use of films in television program-
ming. Covers the basic principles of the medium, equip-
ment, program planning. Macmillan Co., 376 pages. ...$5.00
203 — Color Television Standards, edited by Donald G. Fink. A
digest of the National Television System Committee's rec-
ords on color television. McGraw Hill Book Company, Inc.
520 pages $8.50
204 — The Television Commercial, by Harry Wayne McMahan.
A new and enlarged edition of this practical manual on
television advertising. Shows how to create better com-
mercials, both from advertising and film production view-
points. Hastings House, 223 pages $6.50
206 — Staging TV Programs and Commercials, by Robert J.
Wade. A handbook aimed to help in solving the physical
production problems of "live" television programming.
Hastings House, 210 pages $6.50
208 — How to Direct for Television, by William I. Kaufman.
Nine top TV directors tell, in their own way, how to pre-
pare for a director's job and make a success of it. Hastings
House, 96 pages $2.50
209 — An Ad Man Ad-Libs on TV, by Bob Foreman. Here is
every facet of TV, as seen through the eyes of a man in
this business since its beginning. This amusing book con-
tains a wealth of information for the neophyte as well as
the experienced. Hastings House, 173 pages $4.50
210 — How To Get Rich In TV-Without Really Trying, by
Shepherd Mead. A hilarious treatment of "case histories"
in the TV business, liberally sprinkled with clever car-
toons. A good gift item for those in TV or people who
wish they were. Simon and Schuster, 180 pages $2.95
GENERAL REFERENCE BOOKS:
301 —The Dollars and Sense of Business Films, by the Films
Steering Committee of the A.N. A. An analysis of the actual
cost and circulation records of 157 important business firms.
Association of National Advertisers, 128 pages $2.00
302 — How To Use a Tape Recorder, by Dick Hodgson and H.
Jay Bullen. Aimed to help business and home recorder
owners learn how to get full value from their machines.
Opens a new world of potentials for tape recorders.
Hastings House, 209 pages $4.95
303 — Selling Color to People, by Faber Birren. Devoted wholly
to the commercial uses of color in reaching, influencing
and selling the American public. Contains a 5,000 word
chapter on the medium of color television. University
Books, 219 pages $7.50
AUDIO-VISUAL METHODS & MATERIALS:
401 — Audio-Visual Methods in Teaching — Revised Edition, by
Edgar Dale. A review of the Audio-Visual field, both its
theory and practice. Colorfully illustrated. The Dryden
Press, 520 pages $6.25
403 — Audio-Visual Aids to Instruction, by McKown &: Roberts.
How to program audio-visual devices for education. Mc-
Graw-Hill Book Co., 493 pages $4.75
404 — The Audio-Visual Reader, edited by James S. Kinder and
F. Dean McClusky. Philosophy, theory, research and audio-
visual instruction in teaching materials in the school sys-
tem. Wm. C. Brown Co., 378 pages $5.75
405 — Audio-Visual Techniques, by Chandler & Cypher. A guide
to enriching the curriculum with a wide variety of audio
and visual materials. Noble and Noble, 252 pages $3.50
PERIODICALS AND GUIDES:
501 — Business Screen Magazine. The national journal of audio-
visual communications in business and industry. A full
year's service, eight issues $3.00; two years $5.00
502 — The Audio-Visual Projectionist's Handbook. A two-color
portfolio of ideas and pointers for presenting a better
audio-visual program. Business Screen $1.00
503 — The National Directory of Safety Fihns. A catalog of more
than 950 subjects including additions. National Safety
Council - $1-00
NUMBER 1
VOLUME 19
1958
DETACH AND MAIt WITH YOUR CHECK TO:
BUSINESS SCREEN BOOKSHELF
7064 SHERIDAN ROAD • CHICAGO 26, ILLINOIS
Pleose ship the following (indicate by number):
_Totol an
City ^ - Zone Stote
BOOKS WILL BE SHIPPED POSTPAID IF CHECK ACCOMPANIES ORDER
AN INDEX TO ADVERTISERS IN THE 8TH ANNUAL PRODUCTION REVIEW
— A —
Academy Films 1*^ 1
Acme Film Laboratories 175
Alexander Film Company 37
AUend'or Productions 182
Allied Motion Picture Center, Inc. ... 91
Animatic Productions. Ltd 197
Animation Equipment Corp., The ... 22
Ansel Film Studios, Inc 93
Ansco Division, General Anil'.ne
& Film Corporation 131
Association Films, Inc 31
Atlas Film Corporation 32
Audio-Master Corporation 68
Audio Productions, Inc 21
— B —
Barbre, Thos. J., Productions ISG
Bay State Film Productions. Inc 29
Becker, Marvin, Films 194
Beeland-Wood Films 195
Berndt-Bach, Inc 49
Beseler, Charles, Company 99
Better Selling Bureau 11
Bray Studios, Inc 195
Burke & James, Inc 192
Byron Laboratory 5
— C —
Caldwell, S. W., Ltd 160
Calvin Company, The 26
Camera Equipment Co., Inc. . .27, 187, 189
Camera Mart Inc., The 185
Canyon Films of Arizona 188
Capital Film Laboratories, Inc. . . .55, 56
Caravel Films, Inc 1
Gate & McGlone 30
Centron Corporation, Inc 181
Chicago Film Studios 55
Cinekad Engineering Go 194
Cinema Research 68
Cinesound 166
Golburn, George W., Laboratory Inc. 179
Golmes-Werrenrath Productions, Inc.. 96
Color Reproduction Company 28
Gompco Corporation 177
Comprehensive Service Corporation . 40
Condor Films, Inc 174
Consolidated Film Industries 9
Corelli-Jacobs Film Music Inc 86
Crawley Films Limited 162
Creative Arts Studio, Inc 36
Current Affairs Films 182
— D —
Davidson Corporation 78
Davis, Robert. Productions, Inc 90
Dekko-Rockwell Films 187
Dephoure Studios, Inc 180
Depicto Films Corporation 192
Distributor's Group, Inc., The 55
Donovan, Kevin, Films 193
Douglas Productions 64
DuKane Corporation 44
Dunn, Gal, Studios 86
DuPont Photo Products 141
Dynamic Films, Inc 16, 17
— E —
Eastman Kodak, Company 135
Electro-Chemical Products Corp 76
Empire Photosound Inc 197
Escar Motion Picture Service 187
Estudios Moro S.A. ( Spain ) 160
— F —
Fairbanks, .Jerry, Productions
of California, Inc 77
Farrell & Gage Films, Inc 176
Feil, Edward, Productions 56
Fiberbilt Sample Case Co., Inc 72
Film Associates Inc 52
Film Associates of Michigan, Inc. . . . 189
Filmeffects of Hollywood 197
Filmfa.\ Productions, Inc 52
Film Graphics Inc 185
Filmline Goi-poration 58
Filmsounds, Inc 48
Filmways Incorporation 73
Fi.scher Photographic Laboratory,
Inc 194
Fisher, Oscar, Company, Inc 94
Florez Incorporated 85
Florman & Babb, Inc 171, 194
Fordel Films Inc 182
Fotovox, Inc 82
.Jack A. Frost 38
— G —
Genarco Inc 197
General Film Laboratories Corp 61
German, W. J., Inc 165
Glover, Ozzie, Productions 195
Goldberg Bros 197
Granducci, Oeveste, Scripts By, Inc.. . 53
— H —
Haig & Patterson, Inc 89
Halligan, George 192
Hance, Paul, Productions, Inc 191
Handy, Jam, Organization,
Inc., The Back Cover
Henning & Cheadle, Inc 64
Henry, Bruce 75
Hillsberg, F., Inc 38
Holland-Wegman Productions 179
Holmes, Frank, Laboratories, Inc. ... 58
Hollywood Film Company 62
— I —
Industrial Film Producers, Inc 71
Jamieson Film Company 183
Jones, Dallas, Productions, Inc 79
Kalart — Victor Animatograph Div. . . 46
Key Productions, Inc 182
Klaeger Film Productions, Inc 88
Kling Film Productions 7
Kling Photo Corporation 87
Knickerbocker Productions, Inc 51
Knight Studio 76
Knight Title Service 44
— L —
Lab TV 66
Lakeside Laboratory 36
Laux Studios 163
Lawrence, Robert, Productions, Inc. . 80
Les Analyses Cinematographiques
(France) 162
Lewis & Martin Films, Inc 192
Lux-Brill Productions, Inc 178
— M —
Marathon TV Newsreel 100
McClure, O. J., Talking Pictures 81
Mercer, Ray, & Company 193
Metropolitan Sound Service Inc 66
MGM-TV 59
Minerva-Films A/S ( Denmark ) .... 164
Mitchell Camera Corporation 15
Modern Talking Picture Service,
Inc Inside Front Cover
Motion Picture Laboratories, Inc. . . . 190
Movielab Color Corporation
Inside Back Cover
Moviola Manufacturing Co 30
MPO Productions, Inc 43
Murphy, Owen, Productions, Inc. . .
— N —
National Film Studios 166
Neumade Products Corporation 136
Niles, Fred A., Productions, Inc 23
Norwood Motion Picture Studios, Inc 183
— O —
Olsenmark Corporation
191
— P —
Palmer, Alfred T., Productions . .
Palmer, W. A., Films, Inc
Parthenon Pictures —
Hollyv/ood 24, 36,
Pathescope Productions
Peerless Film Processing Corp. . . .
Pelican Films, Inc
Pictures for Business
Precision Film Laboratories, Inc. .
— R —
Rapid Colorprint Company, Inc. . . .
Rapid Film Technique, Inc
Ray, Reid H., Film Industries, Inc.
RCA Victor Custom Record Sales ,
Regan Film Productions, Inc. ...
Rinaldo, Ben, Company, The
Rocket Pictures, Inc
Rockett, Frederick K., Company . .
Ross, Charles, Inc
Ross-Gaffney, Inc
Roush, Leslie, Productions, Inc. . .
— S —
Saltzman, J. G., Inc
Schuessler, William
Shaw, Melvin
S.O.S. Cinema Supply Corp
Sound Masters, Inc
Southwest Film Laboratory, Inc. .
Stark-Films
Stewart-Trans-Lux Corp
Strauss, Henry, & Company, Inc. .
Sturgis-Grant Productions, Inc. .
Sutherland, John, Productions . . .
Sylvania Electric Products Inc. . .
— T —
Technical Service, Inc
Technicolor Corporation
Television Graphics Inc
Telic, Inc
Texas Industrial Film Company . .
Tiesler Productions
Training Films, Inc
Transfilm Incorporated
Tri Art Color Corporation
— U —
United States Productions
United World Films, Inc
84.
— V —
Vacuumate Corporation
Valentino, Thomas J., Inc
Van Praag Productions
Videart Inc
Video Films
Vidicam Pictures Corporation
Viewlex, Inc
Visualscope, Inc
— W —
Wade, Roger, Productions
Washington Video Productions .
Wilding Picture Productions, Inc.
Willard, Frank, Productions
Wolff, Raphael G., Studios, Inc. .
Wondsel, Carlisle & Dunphy, Inc.
190
80
92
63
45
161
186
76
167
60
54
95
190
11
69
19
177
188
50
82
98
181
39
193
185
72
35
189
3
180
18
147
185
12
173
184
190
47
25
67
65
160
70
83
183
190
57
10
24
74
92
13
191
41
186
— Z
8 Zweibel, Seymour, Productions, Inc. . 181
\
NOW in the East it's . . .
MOYIELAB
m
1
I
16mm -35mm EASTMAN COLOR
Negative -Positive Processing
Plus exclusive ADDITIVE
scene to scene— color balanced
KODACHROME printing.
COLOR CORPORATION
MOVIELAB BUILDING, 619 W. 54th ST., NEW YORK 19, N. Y., JUDSON 6-0360
Geared to a
Fast Moving Age
Teamwork geared for efficiency . . . men who know the tools of
their professions . . . with nothing borrowed or sub-let to chance,
means integration and means the security of undivided responsibil
Witli every facility needed to deliver important ideas in this fast-
moving age. The Jam Handy Organization is a complete group of
highly-specialized and thoroughly experienced personnel, supported
by company owned facilities set up to do the job right and right on tin
This complete control of production, whether for group meetings,
group presentations, motion pictures or other group communicatia
needs means that the buyer gets swift, secure, dependable service.
Nothing fnnnrfl out!
7^ JAM HANDY 6izfaf^^a2!^
HOLLYWOOD 28
Hollywood 3-2321
DETROIT 11
TRinity 5-2450
PITTSBURGH
ZEnith 0143
• DAYTON
ENterprise 6289
-iX Visualizafions
ix Presenfations
■ii Motion Pictures
BUSINESS SCREEN
MAGAZINE • NUMBER TWO • VOLUME NINETEEN • 1958
FALL CREEK
They^re off to watch your public relations film
MODERN I
Talking Picture Service, Inc. ■
3 East 5ith Street, New York 22
V^ y
SALES OFFICES
New York PL 8-2900
Chicago DE 7-3262
Detroit TE 2-4211
Los Angeles MA 9-2121
PittsburKh GR 1-9118
Ian Francisco YU 2-1712
Public relations films are part of farm living in sum-
mer months. A Hollywood feature and a public relations
film make up the program for free film nights — ROAD-
SHOWS — in a thousand rural towns. In these theatre-
less towns not reached by TV, roadshow films are often
the only movies folks see.
Henderson, Michigan, has had a roadshow each sum-
mer since 1934. Folks in Steuben, Wisconsin, have en-
joyed theirs for 17 summers. And Montrose, Iowa,
begins its 15th season in May. 1,027 Midwestern towns
in all borrowed films for roadshows from Modern in
1957. Total attendance was 4,553,663.
Roadshow locations may be the town square in Fall
Creek, Wisconsin, or the baseball diamond in Hubbard,
Nebraska. Each roadshow is well publicized by local
town merchants. They sponsor these free film shows to
draw traffic to their stores on show nights.
And the folks come. They come from miles. With their
families . . . welcoming a chance to shop and have fun.
The Chamber of Commerce of Green Ridge, Missouri,
has shown free movies each week of the summer foro|T
20 years. Crowds have averaged over three times
town's population of 350. Average attendance at
roadshows is about 275 persons.
Film sponsors who wish to reach the farm mart
know this is a good way to do it. They also know il
can keep their prints busy during summer months w!
other audiences vacation. Last summer Eli Lillyi
Company showed the beefmaker (the story of thr
new hormone-rich feed Stilbosol) over 700 times t
roadshows to a total audience of 222,219 people,
Salsbury's Laboratories presented PROGRESS IN POUL'f
to 827 farm audiences with total certified attendancff
218,211 persons. 283,825 farm viewers watched BIGS^r
by Anheuser-Busch, Inc.
You can't keep 'em down on the farm when thei* j
roadshow that night. So why don't you put your sh' I
on the road this summer and increase your recognita i
among farm families. Modern will be happy to give jJ
the facts.
ll-IVIt>INC.i
20 \A/est End Ave. ceoth St.) • New York 23, N. Y. . Circle 7-6110
I
producers of distinguished motion pictures for
industry and television for over 35 years
PROBLEM: How to make 16mm Kodachrome Intermediates with the same emulsion position as the original.
SOLUTION: A specially designed, "one-to-one" optical printer.
This is Job Sanderson, CFI Equipment Supervisor and a staff member for 22 years, with the newly com-
pleted 16mm Kodachrome "one-to-one" optical printer. During the printing operation, a separate film control
strip makes scene-to-scene hue and intensity corrections resulting in a 16mm Kodachrome Printing Master
that is balanced for color and density. Most important, the optical printing provides an Intermediate with the
same emulsion position as the original. Advantages: 1 ) the Intermediate and original can be spliced into the same
roll for subsequent printing; 2) prints from the Intermediate can be spliced into existing prints to make replace-
ments; 3) the Intermediate can replace the original Kodachrome without making^a new sound track negative.
CONSOLIDATED FILM INDUSTRIES 959 Seward St., Hollywood 38, Calif.. HOMywood 9-14.4-1 /521 W.Tth, New York 19, N.Y. Circle 6-0210
BLIC RELATIONS • EDUCATIONAL* TRAINING • MEDICAL* FARM . . .and
Technical pictures don't have to he too technical.
Technicians are also people. Their worlds are complex
ones, but the technical motion pictures they seem to
prefer are the ones which are clear, interesting and well
executed, as well as being accurate and informative. Put
yourself in an audience with upper-case technicians and
you couldn't tell a physicist or a biochemist from your
neighbor next-door. Technical groups want motion
pictures on technical subjects to be, in the first, second
and third place, good motion pictures.
Among our clients:
American Telephone &
Telegraph Co.
Babcock & Wilcox Co.
Carborundum Company
Cast Iron Pipe Research
Association
E. I. du Pont de Nemours
& Company
Ethyl Corporation
Ford Motor Company
General Motors Corp.
McGraw-Hill Book Co.
Merck & Co., Inc.
— and many.
JNational Board of Fire
Underwriters
National Cancer Institute
Pennsylvania Railroad
Sharp & Dohme
E. R. Squibb & Sons
The Texas Company
Union Carbide & Carbon
Corporation
U. S. Navy
Virginia-Carolina
Chemical Corp.
Western Electric Co.
many others
^FewFAcrs
KSVO
FILM CENTER BUILDING
630 NINTH AVENUE
TELEPHONE PLaza 7-0760
NEW YORK 36, N,
Frank K. Speidell, President • Herman Roessle, Vice President P. J. Mooney, Secretary & Treasurer
Producer-Directors: L. S. Bennetts H. E. Mandell Earl Peirce
Alexander Gansell Harold R. Lipman Erwin Scharf
Sales Manager: Sheldon Nemeyer
#
A LEASE PLAN
FOR USERS OF
16MM SOUND MOTION PICTURE
PROJECTORS
Now — you can use repetitive,
regtdar, or rear projection type
16 mm sound projectors in your
sales and training programs on a
pay-as-you-go basis.
TSI, world's largest manufacturer
of 16 7nm sound projectors for
repetitive operation, point of sale,
desk top demonstration, and day-
light projection purposes, now
makes their equipment available
on a lease plan.
Feat%tres of the plan include con-
lyersion to purchase privilege with
liberal allowances for lease fees
paid, and a unique "pay for it
only when you get it" field serv-
ice plan.
Get the tnost out of films you now
have — or plan to make. Put them
to work now, under the new low
cost TSI leasing plan.
Write for free details.
T ^ I
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come from
deas
T ^ I
Iechnical Uervice, I
30865 FIVE MILE ROAD
LIVONIA. MICHIGAN
EASTERN OFFICE: 141 E. 44th STREET. NEW YORK 17. NEW YORK
WEST COAST OFFICE: 4357 MELROSE AVE.. HOLLYWOOD 29. CALIF.
the national safety film awards
National Committee on Films
as Outstanding 1957 Motion
SpoN.soRFi) McrnoN I'ictures
and sound slidet'ilms swept all
but five of the 28 citations an-
nounced by the National Com-
mittee on Films for Safety cover-
ing subjects produced or released
in" 1957.
A total of 15 sound films and
slidefilms were judged in the 15th
annual competition, the purpose
of which is to stimulate produc-
tion and use of films on accident
prevention and to encourage their
higher quality.
Sponsored ttlms won six of the
eight highest awards — bronze
plaques — in the four principal
categories: occupational; traffic
and transportation; general; and
theatrical. Seventeen of the 20
awards of merit in these same
categories also went to sponsored
productions.
Dual Awards to Two Studios
Two producers had a pair of
contest winne's in the competition.
Cal Dunn Studios produced a
film and a six-film series for Na-
tional Safety Council which won a
bronze plaque and a merit award,
respectively, in the occupational
category; and Texas Industrial
Film Co. produced two occupa-
tional safety motion pictures for
AT&T which received awards of
merit.
In the occupational films cate-
gory, plaques were awarded to:
Danger — Roofers at Work. 1 8
min., color and b w, sponsored by
Florida Industrial Bldg. Assn.,
and produced by the University
Broadcasting Services, Florida
State University. — The film illus-
trates employee working hazards
on roofing jobs.
Falls Are No Fun, 10 min.,
b/w, sponsored by National Safety
Council and produced by Cal
Dunn Studios. — This is an instruc-
tion:il cartoon film showing types
of falls and how to prevent them.
Occupational Merit Awards
Awards of merit for occupa-
tional films were made to:
Chain Saw Safety Pay.': Off,
for Safety Cites 28 Winners I
Pictures and Sound Slidefilms '
24 1 J min.. color and b w, spon-
sored by Homelite, Division or
Textron, Inc., and produced b)
Victor Kayfetz Productions. Inc
— Stressing maintenance and safe,
operation of chain saws.
Lock and Tag, 23 ' .. min., coloi
and b w, sponsored by Safety j
Fire Protection Div., E. I. di
Pont de Nemours, and Savannal
River Plant, AEC; produced by E
I. du Pont de Nemours and Thf
Calvin Co. — Covering the impor-i
tance of locking and tagginj
equipment to prevent accidents.
Pulp Makers' Film Cited
One Is Too Many, 28 min.
color, sponsored by Pacific Coas
Assn. of Pulp Manufacturers!
produced by Rarig Motion Pic
ture Co. — Showing the emphasi;
on safety, from top managemen
to worker.
Safe Poles, 23'j min., color
and Safe Work on Poles. 22y,
min.. color, sponsored by Film i
Employee Information Div.. Pub
lie Relations Dept.. Americai
Telephone & Telegraph Co.; pro
duced by Texas Industrial Filn
Co. — Companion films, the firs
emphasizes the need for checkinj
condition of the pole before thi
lineman starts his climb; thr
second instructs new employees ii,
safe methods of pole climbing, j
Safety on the Job at Sea, 111
min., b w, sponsored by Militar
Sea Transportation Service, Nav;
Dept.; produced by F. K. Rocket
Co. — Covering various hazard
and safety precautions aboan,
ship. I
Merit Awards to Slidefilms
Sound slidefilm award of men
winners in the occupational cate
gory were:
Judgment. 13 min., color, spon
sored and produced by Phillip
Petroleum Co. — Pointing ou
common accident preventioi
measures around the service sta
tion.
Seven Doorways to Death. I
(CONTINUED ON PAGE 64
Issue Two. Volume Nineteen of Business Screen Magazine, published March 30, 195f
Issued 8 limes annually at six-week intervals at 7064 Sheridan Road, Chicago 2f
Illinois by Business Screen Magazines. Inc. Phone BRiargate 4-8234. O. H. Coelln, Ir
Editor and PublUher. In New York: Robert Seymour. Jr., 489 Fifth Avenue, Telephon
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caror
delet. Telephone DUnkirk 7-2281. Subscription $3.00 a year; $5.00 two years (domesllc)
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post offio
at Chicago, Illinois, under Act ol March 3, 1879. Entire contents copyrighted 1958 b-
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Addres
advertising and subscription inquiries to the Chicago Office of publication.
BUSINESS SCREEN MAGAZINI
CASE HISTORY OF A
SUCCESSFUL BUSINESS FILM
*
^ "THE STORY OF A MAIN STREET MERCHANT"
Starring'^ JAN CLAYTON and ARTHUR FRANZ
Written and Produced for J. C. PENNEY COMPANY
i
JULY, 1952 THROUGH DECEMBER, 1957
20,311 NON-THEATRICAL SHOWINGS
AUDIENCE: 1,332,310
699 TELEVISION SHOWINGS -
ESTIMATED AUDIENCE: 15,973,640
"WEEKLY VARIETY" DATED MAR. 19, 1958 SELECTED IT AS ONE OF THE FIFTY
OUTSTANDING FREE TELEVISION FILMS SHOWN BY TV STATIONS IN 1957.
HONOR MEDAL- FREEDOMS FOUNDATION-1952
MERIT AWARD -BOSTON FILM FESTIVAL- 1953
John Sutherland Productions, Incorporated
LOS ANGELES
NEW YORK
01 North Occidental Boulevard
136 East 55th Street
Los Angeles 26, California
Dunkirk 8-5121
New York 22. New York
PLaza 5 1875
BUSI^ESSLAiVD'
A TWICE TOLD TALE
When Wernhei- Von Braun was explaininK
to newsmen how the U.S. satellite, "Explorer,"
was successfully launched and why it would
stay in orbit for some time, he must surely
have had the feeling he was going through
something for the second time.
Twenty-four months earlier he was explain-
ing substantially the same thing at the Walt
Disney Studio to Walt and a storv crew who
were beginning work on a film dealing with
outer space. In a few months Dr. Von Braun's
story, now augmented with animation, color
and music, was on film and was being told to
millions of Americans via the Disnevland tele-
vision program MAN IN SPACE.
Today, in the light of the Sputniks and the
Explorer, and particularly in the light of sci-
ence's next objective — manned space travel —
MAN IN SPACE becomes an important film
to all branches of our society.
MAN IN SPACE is of major interest to
American business — and many industrial
companies are:
1. Acquiring prints to use in their employee,
community and public relations programs.
2. Recognizing what science educators have
already attested — namely, that MAN IN
SPACE can make a giant contribution in
the classroom where the problem of moti-
vating junior and senior high school stu-
dents to seriously pursue courses in mathe-
matics and other basic sciences is the prime
hurdle the science teacher must overcome.
Realizing that this gives them the chance
to put a potent teaching tool in the hands
of classroom teachers, many companies are
donating prints to the .schools in their area.
Credit titles added to film identify donor.
The film runs 35 minutes — is in 16mm with
color by Technicolor — sound on film.
If your company shares the concern of so
many others regarding our critical need for
more scientifically trained personnel and
should you desire more information, we'll be
delighted to answer youi- inquiry.
Educational Film Divi.sion
WALT DISNEY PRODUCTIONS
Burbank, California
P.S. The second in Walt Disnei/'s series of
"Science-Factual" films— OUR FRIEND THE
ATOM — is also now available in 16mm color.
BUSINESS SCREEN
THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY - EDUCATION AND TELEVISION
preview of contents
The 1958 Safety Film Award Winners Announced 4
A New Challenge for the Sponsored Film by Jay E. Gordon 17
Screen Actors Negotiate New Contract for TV Commercials 22
Procedures for Copyright of Films by Evelyn Dunne 31
Evolution of Man-Made Rubber: Esso's ""Rubber From Oil" . . . . 30
McCall's Magazine Film Program: a 10- Year Pattern 33
Merrell: Servant to the Medical Profession 34
Ford Tours the World; Those Ford "Round the World" Films 35
The Modern Story: Growth of a National Film Distributor 36
The Union Pacific Shows Its "Company Manners" 37
A "Floor Show" That Sparkles for A.T.&T 38
How a Priest Spends His Day: a Documentary Picture 38
Meet the Reclamation Engineers Told '"By His Deeds" 39
Feature: The Sales Manager's Audio-Visual Guide 40
People Who Make Pictures: News of Staff Appointments 46
"T.R." and His Times: the Roosevelt Centennial Film 47
What's New in Sponsored Pictures: Reviews in Brief 48
The Search That Never Ends: Report on Gulf Oil Research 50
Gordon's Bids for Vodka Sales Leadership 50
Calling All Card Players: The Playing Card Picture 54
New Audio-Visual Equipment and Accessories 56
Index of 1957 Sponsored Films Reviewed in Business Screen. . . .63
Plus: The National Directory of Visual Dealers
Office of Publication: 7064 Sheridan Road, Chicago 26
IN NEW YORK CITY
Robert Seymour, Jr., Eastern Manager: 489 Fifth Ave.
Riverside 9-0215 • MUrray Hill 2-2492
IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet
Telephone: DUnkirk 7-2281
BUSINESS SCREEN MAGAZINE*
Serving tlw needs
of the 16111111
film industry .
byron
announces
another fii'H
designed and
engineered to
include new
and exclusive
features
and provide
higher quality
sound-on-film
at lower cost
in less time
For full information and price list,
ivrite, phone or wii
features include:
• Mixer Studios. Narrator Studios and Tlieatre Recording Studio,
with 16mm and 35nnn projection facilities.
• Dubbers and Recorders, both optical and magnetic, including
16mm and 35mm and ^-inch tape with Rangertone sync.
• Interlock System for forward or reverse.
• 8-input Re-recording Console with sliding faders, graphic
equalizers, effects filters, and many other unique features.
• Looping Facilities.
• High-fidelity Monitoring Systems.
• Special Double-speed Transfer System.
• Track Processing by latest spray method.
• Individual Editing Rooms with Westrex Editor, with or
without editorial personnel.
• Complete Music and Effects Library.
byron
Laboratory
1226 Wisconsin Ave., N.W., Washington 7, D.C., FEderal 3-4000
PRACTICALLY EVERY 16MM FILM PRODUCER IN THE UNITED STATES IS A CLIENT OF BYRON
r JI B E R
VOLUME 19
USINESS SCREEN MAGAZIiV,
KODAK MAKES AUDIO-VISUAL NEWS
ANNOUNCING A NEW KODAK
PAGEANT SOUND PROJECTOR
AT A NEW LOW PRICE
The new Kodak Pageant Sound Projector,
Model AV-085, rolls prices back to 1955-56
levels. It lists for just $439!* At the same time,
it has all the essentials for good 16mm sound
projection. The AV-085 is a true Pageant.
As with all Pageant Projectors, you never
oil the AV-085: it's permanently lubricated
for you at the factory. As with all Pageants,
it is easy to operate, sets up in a jiflfy with
folding reel arms, attached belts, and simpli-
fied film path. And it has Kodak's exclusive
Super-40 Shutter for added screen brilliance.
New features, too —There's a powerful,
sensitive new amplifier, designed around
printed circuits, to make it more compact,
rugged, easy to service. It delivers its full
rated 8 watts. For better listening, the speaker
is housed in a baffled enclosure which as-
sures good response over its entire frequency
range. The speaker itself is an 1 1-inch oval—
shaped that way to make it compact— and
designed to give you the same effective cone
area as a conventional 8-inch round type.
The Model AV-085 has a new type of pull-
down claw that's virtually wearproof, made
of hard tungsten carbide. You'll have no
problems with municipal electrical codes
either— a new 3-wire cord provides for
grounding, adapts to ungrounded outlets, too.
Ask your Kodak Audio- Visual dealer to
demonstrate the new AV-085 Pageant. Or
write for Bulletin V3-22 for full details. No
obligation, of course.
* List price, subject to change without notice.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
New low-cost Pageant Model AV-085 comes with
economical 750-watt lamp, exclusive Kodak Super-
40 Shutter for brilliant pictures on the screen.
Resonant, natural sound comes from new 11 -inch
ova/ speaker in bafffed enclosure. Oval shape
lends rigidity, makes case more compact.
VOLUME 19
IG
FFERENCE...
[The technical know-how and production
skills mastered by Color Reproduction
Company in over 19 years of Specializing
Exclusively in 16mm Color Printing has
earned Color Reproduction Company a
reputation for guaranteed quality Color
Prints which are the Standard of the 16mm
Motion Picture Industry. Write for our
latest price list.
936 Sania Monita Blvd., Hollywood 46, California
s/epfione: OLdfield 4-8010
SIGHT & SOU^D
Vancouver Film Festival Wins
Int'l Producer Group OK
i~ The Vancouver International
Film Festival has received the
official approval of the Interna-
tional Federation of Film Produc-
ers Associations in Paris. The
Federation is the organization
which rules on the validity of film
festivals throughout the world.
To be held July 19 to August
16, the Vancouver Film Festival
is part of the Vancouver Interna-
tional Festival program which
also features musical and dramatic
stage presentations.
The event is sponsored by the
Vancouver Festival Society. Van-
couver. British Columbia. Recog-
nition by the International Federa-
tion signaled the release of final
invitations to film producers who
have been waiting for official word
before submitting entries. More
than 160 entries are expected by
Vancouver Festival officials.
Twenty countries had submitted
120 entries as of March 1.
For information on the compe-
tition, write: The Vancouver Fes-
tival Society. Rooms 7 & 8. 16th
Floor. Hotel Vancouver. Vancou-
ver. B.C. If
Falkenberg-Jacobs "Seminar"
Planned for Italian Region
■ Documentary film producers
Paul Falkenberg and Lewis Jacobs
will conduct a three-week seminar
tour of the Abruzzi and Marche
region of Italy from July 25 to
August 15.
The trip is designed as a vo-
cational seminar in film-making
with twice daily briefing sessions
by Falkenberg and Jacobs. The
two will also point up opportuni-
ties for good filming.
The tour is open to anyone with
knowledge of cinematographic
fundamentals.
* * *
Under-Water Photography
is New Firm's Specialty
it A new Chicago organization,
called Adventure Inc.. has been
set up by Jim Thorne. a specialist
in under-water photography.
In addition to its specialty, the
firm will offer counsel to motion
picture firms, outdoor or scientific
publications and a location guide
service. A testing service for cer-
tain types of new equipment also
will be offered.
The firm's motion picture and
still film library, available to cli-i
ents, includes a variety of under-
water scenes and sequences.
10
BUSINESS SCREEN MAGAZINE
immm k
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^■%*i.
•I
tTrJlS".
JJ[^^ (-PiATtiT \Mow ' ./•;•;.
i3^^2^^-
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H
>*-» ^r4ir
w*>ik
^■^ #■
,1 MOTION PICTURE, TV AND^
INDUSTRIAL PHOTOGRAPHfC
\ EQUIPMENT liNL:THE JEAST-7
SALES - RENT
irycm a
333 >A/est 52nd Street, New York City, Circle G-S^^i
Send for a schedule of renfal ral
NEW SERVICE
AVAILABLE
Professional processing
of ANSCO 538
reversal
duplicating film
M
Frank Holmes
Laboratories, Inc.
1947 FIRST STREET
SAN FERNANDO. CALIF
EMPIRE 5-4501
SIGHT & SDUIVD
"Schweitzer" Film, Westrex
Sound System Get "Oscars"
The only documentary film to
win a Motion Picture Academy
"Oscar" for 1957 was Albert
Schweitzer, a Hill and Anderson
production by Louis de Roche-
mont Associates. Jerome Hill, pro-
ducer.
Westrex Corporation and Todd-
.AO Corporation received "Oscar"
statuettes for developing the meth-
od of producing and exhibiting
wide-film multi-channel sound pic-
tures known as the Todd-AO Sys-
tem. These awards were made in
the scientific and technical class,
which covers achievements which
have a definite influence on the
motion picture industry.
The Westrex contribution to the
Todd-AO process is the six-chan-
nel stereophonic sound recording
and re-recording system. Equip-
ment used in the process was de-
signed and built by Westrex Cor-
poration's Hollywood Division.
The new sound system was first
used in the Todd-AO production
of Oklahoma. Since then it has
been used for Around the World
ill 80 Days and South Pacific.
Twelve scientific and technical
awards have been presented to
Westrex Corporation, its predeces-
sor organization. Electrical Re-
search Products, Inc., and its par-
ent company. Western Electric
Company, Inc., by the Academy
of Motion Picture Arts and Sci-
ences. l«j|^
Sponsor 3-Day Conference
on Use of Business Films
i> A three-day conference on the
Use of Films in Business and In-
dustry has been scheduled for May
27, 28 and 29 under sponsorship
of the University of California and
the San Francisco Film Producers
Association. Sessions will be held
at the University Extension Center
in San Francisco.
Co-sponsors of the conference
on the part of the University of
California, in addition to the Ex-
tension Center, are the School of
Business Administration and the
Department of Journalism.
Sponsors of the conference hope
it will be the first in a series of
annual gatherings of this sort.
Sessions will be aimed at giving
a comp.ehensive view of the scope
of some of the problems involved
in business" use of motion pictures,
and stimulating interest in gaining
further information.
O. H. Coelln, publisher of
Business Screen Magazine, will
lead one of the conference ses-
sions. He will discuss "Business
Film Distribution Methods." Clyde
B. Smith, motion picture producer,
University Extension, is program
co-ordinator. IJJ'
Brennan to New Coast Post
X John J. Brennan has been ap-
pointed director of business af-
fairs of California National Pro-
ductions, a division of NBC. He
was formerly business manager of
NBC owned and operated stations
and NBC spot sales. jf
MPO Executive Tours Mexico
M Marvin Rothenberg, vice-presi-
dent of MPO Productions, Inc.,
has recently made a three week
tour of Mexican film studios and
location sites. ^
r
12
BUSINESS SCREEN MAGAZINE
reasons whyTtmJM
is the world's
leading source for
motion picture cameras
For over 35 years, Mitchell has held a unique reputation
as the world's leading source for the finest in motion
picture equipment. The reason — only Mitchell designs
and manufactures a line of cameras to meet such a broad
range of demanding professional filming requirements.
Today Mitchell produces 35mm and 16mm cameras;
70mm 2^4x2^/4 high speed cameras; and 70mm, 65mm
and double frame aperture 35mm cameras.
There's a Mitchell camera designed to meet your require-
ments — write for information today.
35mm Studio BNC Mitchell
35mm NC Mitchell
35mm Hi-Speed Mitchell
) 70mm 21/4x21/4 High Speed Mitchell
16mm Professional Mitchell
65mm and 70mm Mitchells
7
35mm Vista-Vision Mitchell
j'85% of Professional Motion Pictures Shown
j
I Tliroughout Tlie World Are Filmed with Mitchell Cameras
CORPORATION
666 WEST HARVARD STREET
GLENDALE 4, CALIFORNIA
Cable Address: "MITCAMCO"
Check
these 10 points
in selecting
16 mm sound
T Does i> hZ ■ — -
sound drun,?^ ^'^t'onarj
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rn 7 ~~~^^~^^l^5I±to-darken ^^^"'^^ bright
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9 Does^iTT
ONLY VICTOR OFFEU
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new hmI,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NE^V VICTOR VIE\VER
The first profes-
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ONLY $92.00
14
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PORTANT FEATURES
Victor Assembly lO — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled — or separately cased 12" speaker as shown.
VICTOR..
ANIMATOSRAPH CORPORATION
EST. 1910
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE. CONNECTICUT
U. S. steel Films Reach
12,810,873 During Past Year
■«• Twenty-nine motion picturesi
sponsored by United States Steel*'
Corporation reached a total audi-:
ence of 12,810,873 during 1957.
The U. S. Steel films were shown
to 27,722 business, educational
and social groups last yeai'.
Added to coverage in all 4S
states, Alaska and Hawaii, the cor-
poration's pictures were screened
for 35,424 viewers in foreign
countries.
Leading U. S. Steel's 1957 non-
theatrical film tallies was a favorite
of 1 7 years service. Steel — Man's
Servaiil — which was shown to
5,575 groups during the year.
Kiioning's Not Enoiiiih. a safety
film, was in second place with
3,330 showings. Kno\\iiii;'s Not
Enoiifih has been made available
to other business organizations for
use in promoting the national
safety program. The film won the
Occupational Film Award for 1 956
presented by the National Com-
mittee on Films for Safety.
Not included in the 1957 totals
were statistics on U. S. Steel's new
theatrical release; Jonah and the
Highway, now being shown in
theatres throughout the nation. The
film was released November I.
1957. As of February 26, 1958.
a total of 731 theatres reported
showing the film on 2,110 days,
to a total audience of 1,656,569.
Jonah and the Highway recently
was awarded a George Washington
Honor Medal by the Freedoms
Foundation. \Q
* * *
SM Names Donate for TV
7^ Jose di Donato has been ap-
pointed manager of TV client
service for Sound Masters, Inc.
He is the latest addition to the
company's expanding television
commercial film department.
Mr. di Donato is a well known
tv film specialist with many years
experience in ad agencies. Sff
GREEN FILM?
DIRTY FILM?
FilMagic Pylons (Pat. Pend.) quick-
ly attach to any I6nnnn. projector.
Automatically silicone - treat and
protect film, clean gates as film is
running.
Special kits, complete with simple
instructions for Ampro, B&H, East-
man, RCA, TSI, Victor. Write for
illustrations and prices.
ECONOMICAL . . . EFFICIENT
THE
DISTRIBUTOR'S GROUP, INC.
204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA
BUSINESS SCREEN MAGAZINE
f
(^u^rbMm J^adoraforieiy
TRI ART COLOR CORP.
AND NOW
The Largest Film Laboratory In Canada
Associated Screen Industries, Ltd
(Formerly Associated Screen News. Ltd.)
2000 Northcliff Ave.. Montreal, Canada . . .
ha.s joined the Du Art Family to i;ive you Complete
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All Black and White Facilities,
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35mm Eastman color release prints
Kodachrome printing
"Blow-ups" from l6mm Kodachrome
to 35mm Eastman color negative
CORPORATION
2
(a subsidiary of Du Art Film Labs., Inc.) ^—^
. 245 West 55th St., New York 19, N. Y. . PLaza 7-4580
OMBER 2 • VOLUME 19 • 1958
One Call for all You Need
in
LIGHTING EQUIPMENT RENTALS
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Dept. BS
234 PIquette Ave., Detroit 2, Mich.
MGM-TV Names William Gibbs
to Head Industrial Division
T^ William R. Gibbs has been ap-
pointed director of MGM-TV's
commercial and industrial division,
it has been announced by Charles
C. Barry, vice president in charge
of television for Loew's Inc.
For the past two years Gibbs
has been television commercial
production supervisor for Young
& Rubicam, San Francisco, with
headquarters at Warner Brothers
studios. Previously he was tele-
vision director for Fuller & Smith
& Ross, and producer-director for
the Jam Handy Organization in
Detroit.
Gibbs succeeds Virgil E. Ells-
worth, who has resigned. 515"
* * *
Wilding Names Morton to
Sales Administrative Post
-M- Appointment of Joseph Mor-
ton as administrative assistant,
sales, for Wilding Picture Pro-
ductions, Inc., Chicago, has been
announced by Jack A. Rheinstrom,
vice-president in charge of sales.
In addition to his new duties,
Morton will continue to super-
vise Midwest TV Production and
Joseph Morton
Sales in coordination with Ted
Westcott, who has joined Wilding
as midwest manager of TV Sales,
with headquarters in Wilding's
main Chicago office.
"In his new position as admiii'
istrative assistant, sales, Morton*!
primary responsibility will be liai'
son between Wilding's sales anc
production departments," Rheiii'
Strom said. Prior to joinin{
Wilding, Morton was with Klinj
Film Productions and Young an<
Rubicam, Inc.
:f * *
Ross Wetzel Studios Opens
New Building in Chicago
it Ross Wetzel Studios Inc. is tht
new corporate identity for Car-
toonists, Inc., recently moved to ;
new location at 615 North Wabasf
Avenue, Chicago.
Ross Wetzel, president of the
company since its organization ir
1948, said the new name more ac
curately reflects the company's
present activities, since it is nov
producing all types of art and pho-
tography in all areas of visual com
munication.
In its new location, the compaii
occupies four floors totaling 12,0ii
square feet of space. William Lari;:
don is general production manage
Roger Sloan is sales manager an
Russell Stamm is creative direct(>
The company recently added t
its studio equipment an Oxben
optical printer, said to be the fu
of its kind in Chicago. Bob Shiple\ ;
who operates the new printer, ha:
been with Wetzel since 1950. Pre-
viously he was with Hal Roacl
Studios, Jam Handy and A. Georg(
Miller. 19
* * *
Wuest Named Exec Producer i
Wilbur Streech Productions
tr Appointment of Harry Wues
as executive producer at Wilbu
Streech Productions, Inc., Nev
York City, has been announce
by Wilbur J. Streech, president
Before joining Wilbur Streech pro
ductions in 1954, Wuest free
lanced as director and cameramai
on a number of industrial, edu
cational and theatrical films.
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16
BUSINESS SCREEN MAGAZINJ
He Okayed
the script '^^
'.t's go to CECO!
•< 1^4^ '•ys
(istarted as an idea, a rough
tiatment, a shooting script. Now
il up to you to fulfill the promise of
t]t script with a triumphant
pduct/on.
U assign a director,
cmeramen, sound men, lighting
t:hnicians. You consult the talent
(encies for performers. What's
)ur next step?
I you you are like hundreds of
loducers of theatrical, industrial or
V films, you'll make a beeline to
<:C0. Here you will find for rent or
\ • sole the world's greatest assortment
( professional cameras, recording
I Mchines, lights, grips, dollies, mikes,
I Horns, generators— everything
I )u will need to produce a beUer
' T within your budget.
.. CECO you will get another
i iredient not obtainable elsewhere
-free consultation and advice
fim experts with outstanding
rsutations in the film world, men
^th judgment, perception and
lique technical skills.
VS/hether you are an Academy Award winner
— and we serve most of them — or o young
independent making your first 20-second TV spot
— you'll get the same honored-guest treatment
at CECO. Come by soon, won't you?
YOU^
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The Finest in Products & Sen/ices
Are AcJvertised in Business Screen
( cont'd from previous page )
ed. and one of America's most
respected educators has put his
finger on a prime Icey to the solu-
tion.
Give Schools a "New Reach"
What can American business do
i:bout it?
I can think of no more concrete
contribution that a business or in-
dustry could make to help a teach-
er do a better job than furnish him
one of the world's most potent
teaching aids, an instructional
sound motion picture. To use Dr.
Killian's phrase, let business give
the teacher "a new reach."
This is what I suggest. Let there
be created an agency which could
be called the "American Business
Council for the Development of
Educational Films." (The initials
■"ABCDEF" suggest that education
must go farther than the "ABC's". )
This Council, composed of rep-
resentatives from industry and ed-
ucation, could set forth a list of
most-urgently-needed science and
engineering education films, A film
on, say. Dynamics of Rocket En-
gine Control Systems, then could
be adopted for sponsorship by one
of the leading companies in this
field, where there is not only pri-
mary interest, but the very least
information on the subject. The
Council would serve in an advis-
ory capacity to aid the selected
film producer in developing an
educationally-sound script, fitted
to the curriculum where the need
is greatest.
No Commercials in Films
A standard credit-title format,
furnishing evidence of the spon-
sor's contribution, would identify
the sponsor at the head and end of
the film. No commercial or "sell"
information would be permitted in
the film itself.
Compliance with an educational
film production code would be re-
quired, the basis of which could
be the excellent "Criteria for
Business - Sponsored Educational
Films," published by the Associa-
tion of National Advertisers.
The sponsoring corporation
would foot the entire film produc-
tion bill. Beyond that, one com-
pany may wish to donate several
prints to schools of its choice, while
another misht wish to eo further
and donate several hundred pri
to schools recommended by tl
Council,
Or the prints could be bou
at a printing cost, which would
only a fraction of the cost of
similar educational film produce _,
on speculation. Smaller companies
wishing to participate in this'
science-engineering film could
make money grants to schools to
finance purchase of prints.
Here are some of the more im-
portant standards that should bi
incorporated into these films:
They must be effective teaching
aids.
Science demonstrations must il-
lustrate superior teaching tech-
niques.
Integrate With Curriculum
There should be sufficient cor-
relation between the teaching tech-j
niques displayed in the film and the'
average classroom situation to in-
spire the teachers who use the film
to improve their own methods.
The film lessons should, when-
ever possible, illustrate applica-
tions of modern (even futuristic)
technology now in use in American
industry.
The scientific and engineering
(CONTINUED ON PAGE 20)
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BUSINESS SCREEN M.AGAZINE
Cordon Yoder shooting flood damage in the Dallas area
'For widest exposure and processing latitudes...
my choice is Du Pont film
f f
says Gordon Yoder, staff cameraman in Dallas,
Texas, for Hearst Metrotone News, Inc.
Mr. Yoder, winner of the 1957 title, "Newsreel
Cameraman of the Year," in the N. P. P. A. — Ency-
clopaedia Britannica contest, tells us that all his
35 mm work is done with Du Pont Superior® 2
and "Superior" 4 Motion Picture Film.
Like all newsreel cameramen. Mr. Yoder must
be able to count on the latitude of his film since
news coverage cant be reshot. "Regardless of
indoor or outdoor lighting, temperature, action,
weather. I have to come up with usable shots," he
says. "In addition, I can't even process my own
fflE
Better Things for Better Living . . . through Chemistry
NUMB E R 2
VOLUME 19
19 58
film— it's rushed to New York and developed there.
So I can"t compensate for varied exposure by con-
trolling the processing.
"Despite this handicap," Mr. Yoder continues,
"I can still shoot confidently with Du Pont film.
There has been only one exposure complaint from
my office in ten years and, even then, the story
was usable!" ...
For newsreels. commercials, features — for every TV use
— there's an ideal Du Pont film. For more information,
call the nearest Du Pont Sales Office. Or write Du Pont,
Photo Products Department. 2420-2 Nemours Building,
Wilmington 98. Delaware. In Canada: Du Pont Company
of Canada (1956 J Limited, Toronto.
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HOLLYWOOD FILM COMPANY
956 N. Seward Street, Hollywood 38, Califcrnia/HOIIywood 2-3284
branch office:
HOLLYWOOD FILM _COMPANY_ ' _
ItftMaMMiiWKHrtttniHK
524 W. 43rd St., New York, N. Y./GRamercey d-lM6
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Science Challenqe:
(CONTINUED FROM PAGE 18)
principles outlined in the films
should be demonstrated, when this
can be done, by the actual men
who developed them or made his-
toric applications of them.
The films should show how one
science depends on another. For
example, a physics film should
show how this science may depend
on chemistry, mathematics or as-
tronomy before the particular
theory under study can be put to
practical use.
Always, the importance (and,
in some cases, the rewards) of the
fields being portrayed should be re-
flected in the films.
500 Films Are Needed
What films are needed? Dr. Kil-
lian referred to 90 necessary films
in physics alone. 1 should guess
that 500 are in great need in the
scientific and engineering fields.
There are enough that each ofj
America's 100 largest corporations!
earning their profits from the fruits
of science and engineering might
afTord five each over a two-year
period. Insurance, banking, andj
other corporations may want to
contribute, which could either
broaden the base or accelerate the
program.
Research would indicate the ex-
act nature of films needed in the
various curricula. In addition, how-
ever, a number of "attitude condi-
tioning" films are needed. Some
titles might be:
How a Scientist Works: The
Experimental Method: Researchl
. . . What is It?: What it Takes to\
Become a Scientist: The Educationl
of an Engineer: Opportunities for
the Technical Worker: Tomorrow's
Challenges: Great Experiments in
Science.
Biographical sketches or inter-'
views with present-day scientists ori
engineers of note are other pos-i
sible film subjects.
A number of films should he'
made for tv and theatrical release.
(CONTINUED ON PAGE 59)
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BUSINESS SCREEN MAGAZIN
^MIBER 2 • VOLUME 19 • 195!
21
Win Increases Up to 143 Percent-
Higher Talent Costs for Television Commercials
as Screen Actors Guild Negotiates New Contract
VISUAL SEI.L.II
THAT BRINGS
MOTION PICTURES
TV COMMERCIALS
SLIDE FILMS
SLIDE MOTION
ANIMATION
SYNDICATED FILMS
JINGLES
* The negotiating committee of
the Screen Actors Guild has
reached agreement with the prin-
cipal national advertising agencies
and independent film producers on
the terms of a new contract cov-
ering actors, singers and announ-
cers in tv commercials, John L.
Dales, national executive secretary
of the Guild, has announced.
The agreement is subject only
to ratification by the Guild mem-
bership. Rate increases ranging
as high as 143 per cent are pro-
vided. The agreement is retro-
active to March 2 last and runs to
June 1, 1960.
Besides Dales, the Guild negoti-
ating committee included Leon
Ames, president; George Chand-
ler, treasurer; Verne Smith, a
member of the board of directors;
Chester L. Migden. assistant ex-
ecutive secretary; and William
Berger. legal counsel, all from
Hollywood; Norman Mackaye,
president of the Guild's New York
branch; Tom Shirley, first vice-
president; and Joseph S. Bell, re-
cording secretary; Dwight Weist;
Harold M. HofTman, New York
executive secretary; Raymond A.
Jones, Chicago executive secretary.
Agencies Represented at Talks
National advertising agencies
were represented at the negotia-
tions in New York City by John
Devine of J. Walter Thompson
and David Miller of Young &
Rubicam.
It is understood that some mem-
bers of the New York Film Pro-
ducers Association have not yet
approved the new contract, but
the Guild already is signing com-
mercial producers throughout the
U.S. to the agreement.
Key Points in New Contract
Here are some highlights of the
new contract:
! . On camera minimum raised
from $70 to $80 per eight-hour
day; off camera raised from $45
to $55 per session; with new re-
quirement that player be paid
promptly for each commercial
made. Under previous "unit pay-
ment" system, player was paid by
producer for only one commercial
per day or session and additional
commercials were paid for only if
and when delivered to advertising
agency.
2. All use payments on spot com-
mercials, previously reaching maxi-
mum when spot was televised in
over 20 cities, graduated sharp
upward.
Class A usage now limited
21 to 60 cities, with on came
minimum for each 13-week u
increased from $140 to $170; ne
Class AA, 61 to 125 cities wi
on camera minimum of $220; ne
Class AAA, over 125 cities, i
camera minimum $260.
Increases in Off-Camera Rates
Even larger percentage i
creases in off camera minimum
such as Class B (six to 20 citie;
raised from $52.50 to $72.5
Class A (not over 60 cities) fro
$70 to $ 1 05 ; New Class AA, $ 1 5
new Class AAA, $170.
3. New York, previous
"weighted" as seven cities in d
termining classification for
payments, to be weighted a
cities, with Los Angeles and Ch
cago set as seven cities each, ai
two of these three to constitu
Class A usage, and all three
constitute Class AA usage.
4. Program commercial
rates also were substantially i
creased and the so-called "cut-off
which set a maximum payme
for a Class A program commerci;
was eliminated.
(CONTINUED ON PAGE 24
FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
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TV COMMERCIALS
illsberg \nt
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slide films
titles
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421 WEST 64TH STREET, NEW YORK 19, N '
PLAZA 7-1525
22
BUSINESS SCREEN MAGAZIK
I
Six powerful reasons why new RCA
Life-Tested"* Projectors out-value 'em all I
Maximum Light — First projectors
specially designed for more power-
ful 1200-watt lamps.
Built-in Lubrication — Sintered
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making lubrication unnecessary.
Wear-Resistant Cose — Surf green
fabric cose takes more scuffing and
abrasion, is twice as resistant to
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Famed RCA Sound Quality—
Intermatched projector, amplifier
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Film Protection — Newly designed
nylon sprocket shoes and synthetic-
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ar all critical points.
Seeing and hearing a new
RCA "Life-Tested" 16mm
Projector is an exciting ex-
perience. And, it's easily
arranged with your RCA
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Easiest, Fastest Ttireading — Takes
less than 30 seconds, along exclusive
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RADiO CORPORATION of AMERICA
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UMBER 2
VOLUME 19
1958
23
F&B PRO-CINE TRIPOD
MODEL
202
THESE EXCLUSIVE FEATURES
ORIGINALLY DESIGNED BY F&B:
A. Camera tighfening knob
— Angle gears.
B. Telescoping, offset pan handle.
C. Second pan handle position.
D. Large pan and tilt tension locks.
E. Large diameter precision
center shaft.
F. Precision machined friction
plate.
G. Leg brackets firmly bolted
with leg rest ledge.
H. Aluminum leg tops.
i. Single leg locking knobs —
prevents bending and
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J. Superb, seasoned, oil-treated
hardwood legs.
PRO-CINE 202 - THE FINEST TRIPOD MONEY CAN BUY!
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. . . Givej all fhe informaHon, descriptions and prices you need if renting or purchas-
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m^
FLORMAN & BABB
68 West 45fh Street, New York 36, N. Y.
Phone: Murray Hill 2-2928
Cable Address -FLORBABB, N.Y.
Coming Attractions: Audio-Visuals at the Brussels Fair;
hlow Sound Slidefilms Work for Business and Industry; and
The "Inside Stories" of Films at Bethlehem Steel and Bell
In Hullywuud
Top-flight production group
will produce your stage se-
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your script, with full Holly-
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costs plus fixed fee. For
specimen work, screen 1957
Golden Reel winners Outside
That Envelope and The Next
Ten Cprints from Modern
Talking Pictures i.
PARTHENON PHlTlIHEb
2625 Temple St. Hollywood 26
DUnkirk 5-3911
NEED A
TECHNICAL FILM MAN?
Have you iiccn faced with the
choice of trying to make an en-
gineer into a motion picture
man or a motion picture man
into a engineer for your tech-
nical films?
I offer you the cotnhination of
an engineer — Bachelor of Elec-
trical Engineering from Cor-
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picture man — experienced as a
writer, producer and director
of both technical anil non-tech-
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1771 Lanier PI., N.W. Washington 9, D.C.
Higher Talent Cnsts:
(CONTINUED FROM PAGE 22)
Under the new agreement, after
$740 is paid on camera or $565
is paid off camera within a 13-
week period, the player continues
to be paid at the rate of IT^-j per
cent of the individual use rate for
use of the commercial within the
13-week period.
5. Program openings and clos-
ings: On camera raised from $400
to $500 for 13 uses in 13 weeks,
and from $570 to $650 for 13
uses in 26 weeks; off camera,
raised from $280 to $400 and
from $415 to $500.
6. Dealer commercials: One
year use, on camera raised from
$575 to $700 and off camera from
$295 to $425; six month use, on
camera, from $295 to $375; off
camera, from $155 to $250. 9^
TSI Announces Lease Plan
for 16mm Sound Projectors
•k Motion picture projectors for
16mm sound films now can be
leased by the month under a new
plan announced by Technical Serv-
ice, Inc., Livonia, Michigan, pro-
jector manufacturer.
Leasing is available on three
portable models, offering com-
bined large screen and built-in
screen projection, and repetitive
0
E. H. Lerchen, Pre
Technical Service, Ir
projection on a built-in screen.
Renters can convert from leasing
to purchase, with allowance for
fees paid. Service charges for in-
stallation, maintenance and pro-
jector training are on a "pay for
what you get'" basis.
The rental-leasing plan is de-
signed to encourage wider use of
16mm sound pictures for training,
education and demonstration, by
eliminating projector cost as a ma-
jor consideration, according to E.
H. Lerchen. TSI president. In
the new le:isint! p'an. the rental is
only a fraction of the purcha-
price, he pointed out.
Lerchen cited as an example il
company's Model M6 Movieni,
tic projector, a built-in scrci
unit designed for salesmen's us
The Moviematic rents for $84. (
for one month, with the rent
dropping to $45.00 at the sixi
month. Rental periods shorti
than a month can be arranged.
Technical Service. Inc. mam
facturers projectors for point-i>
sale and desk-top demonstration
conventions, class-room and auti
torium instruction and training. \
* * *
Packinghouse Workers Use A-
to Report Wage Conference
M Come to the Conference, a 2i
minute documentary utilizing coK
slides and a taped commentai
has been circulated by the Uniti.
Packinghouse Workers of Amerii
to district union organizations. Tl
film reports on a national waj
conference held in Chicago la
September.
The audio-visual report featur
delegates as they consider maji
wage questions and depicts UPW
officers and Senator Wayne Mor
and Rev. Martin Luther King. .1
who spoke at the convention, i
* * *
Timken Tells Its Story in
New 32-Minute Color Film
^' Even in this era of precisii
mass production, quality roll
bearings are remarkable for t
extraordinary accuracy required
their manufacture.
No Trouble At All, (32 mil
color) produced for The Timki
Roller Bearing Co.. Canton. Ohi
by Wilding Picture Productiot
inc., outlines the processes i
volved in the production and tc
ing of the roller bearings the cor
pany makes.
Conveying a true and interesti
picture of a segment of Americ
industry, the film gets to its su
j;ct without any tiresome drama
tricks.
The film is available throui
Modern Talking Pictures Servii
PROFESSIONAL
TITLE Typographer
and
Hot-press Craftsmei
SINCE 1938
Virile for FREE type ch.
KNIGHT TITLE SERVIC
1 15 W. 23rd Si. New York, N.
BUSINESS SCREEN MAGAZIN
YOUR CALENDAR OF IMPORTANT MEETINGS
SMPTE Convention Set for
iApril 21-26 in Los Angeles
jsY Closed-circuit television equip-
ment, transmission systems and
ibtandardization goals will be sub-
jects covered in one session of the
iH3rd Semi-Annual Convention of
the Society of Motion Picture and
Television Engineers, to be held
in Los Angeles, at the Ambassador
iHotel, April 21-26.
i Other SMPTE sessions will be
devoted to such current topics as
•Distribution of TV Programs on
Film." "Plastics for the TV and
Motion Picture Industries" and
Video Tape Recorders."
An advance schedule of papers
.0 be read at the SMPTE Conven-
fion has been prepared by Program
iChairman Herbert E. Farmer, di-
rector of services. Department of
Cinema, University of Southern
California, and Topic Chairman
iBoyce Nemec, the executive vice-
president of the Reevesound Co.,
iNew York.
I Robert G. Day. General Elec-
|tric Co., Syracuse, New York, will
kpeak on the increasing interest in
I.echnical standards in closed-cir-
j;uit tv and the role the SMPTE
j;an play in this standardization —
in relation to work being done by
ihe Electronics Industries Associ-
Ution.
1 The cost of wideband transmis-
sion over long distances has been
in obstacle to many applications
if closed-circuit tv. Donald M.
,is.rauss. General Electric Co., has
prepared a survey of several meth-
pds of generating, transmitting and
processing narrowband tv signals,
with emphasis on a system using
pnventional pickup and display
pquipment operating at standard
[scanning rates.
I A new electronic method of
pompressing Cinema-Scope and
VitaVision picture images making
jt possible for them to be shown
\m standard home tv screens, with-
out noticeable cropping or distor-
tion, will be discussed by F. N.
Gillette, General Precision Labo-
;atory. Inc., Pleasantville, New
't'ork. Gillette will describe the
pontrol console and installation
jeatures.
I Frank G. Back, Zoomar, Inc.,
Wew York, will report on the dif-
erent characteristics of several
i lypes of zoom lenses, in respect to
'heir advantages and disadvan-
|ages. His talk will be illustrated
|)y pictures and diagrams.
: I The sensitivities of various cam-
i pra tubes, in terms of the illumina-
iion levels required for both stand-
ard and non-standard tv scanning
rates, will be discussed by R. G.
Neuhauser, Radio Corporation of
America, Lancaster, Pennsylvania.
* * *
Schedule DAVI Convention for
April 21-25 in Minneapolis
yV More than 1,500 persons inter-
ested in the audio-visual field are
expected to attend the 1958 Na-
tional Convention of the Depart-
ment of Audio-Visual Instruction
of the National Education Asso-
ciation, to be held April 21-25, in
the Hotel Leamington in Minne-
apolis, Minnesota.
Attending the DAVI Conven-
tion will be directors of audio-
visual programs for cities, coun-
ties and universities; teachers,
supervisors, principals, superin-
tendents, and other school buying
executives; governmental and mili-
tary a-v specialists; executives of
professional and trade associa-
tions; librarians and adult educa-
tion leaders; religious educators,
and producers and distributors of
a-v materials and equipment.
A three-day exhibit of audio-
visual materials, products and
services will be featured at the
DAVI Convention. Held in the
new Hall of States on the Hotel
Leamington's lobby floor, the ex-
hibit will be open from 1 1 :00 a.m.
to 6:00 p.m. on April 22. 23, and
24.
Services to exhibitors include
an exhibit guide, distributed to
convention registrants, which calls
attention to the exhibit's impor-
tance and lists the exhibitors and
the products shown. Exhibitors
also will be listed in a convention
program and they will be given
the names and addresses of all who
register at the convention.
Details of how business organi-
zations can participate in the con-
vention may be obtained from:
The Department of Audio-Visual
Instruction, National Education
Association, 1201 16th Street,
N. W., Washington 6, D. C. !■
* * *
Institute for A-V Selling
Scheduled for July 20-24
ik The Tenth Anniversary National
Institute for Audio- Visual Selling
will meet on the Indiana Univer-
sity campus in Bloomington, July
20-24, just prior to the National
Audio-Visual Convention in Chi-
cago.
Special features of the four
standard Institute courses this year
will include the use of role-playing;
(CONTINUED ON PAGE 26)
NUMBER 2
VOLUME 19
1958
25
Coming soon
to serve you with
T^VICE the processing
facilities
• New Neg.-Pos. Color
•New 35 mm Black-and- White
"Daily" Service
TV^ICE the printing facilities
TWICE the editorial facilities
T>VICE the sound services
• Both RCA and Westrex
CAPITAL
FILM LABORATORIES, INC.
1905 Fairview Ave. N.E.,
Washington 2, D. C.
LAwrence 6-4634
MEETIIVG EVEIVTS:
(CONTINUED FROM PAGE 25)
a new approach to sales demon-
strations of equipment; and further
development of the use of expert
consultants in specialized areas of
the Salesmanship. Sales and Busi-
ness Management and Applied
Selling courses. A fourth course.
Preparation and Use of Audio-
Visual Materials, features practical,
low cost methods of local prepara-
tion and will be summarized with
a review of applications to major
markets.
Course content changes and
plans for facilities, demonstrations,
equipment, personnel and recrea-
tion have been completed by the
Institute's board of governors.
Frank E. Creasy of W. A. Yoder
Co., Richmond, Va., is chairman
of the Institute board of governors,
with Al Hunecke, DuKane Corp.,
St. Charles, 111., as vice-chairman.
Dr. K. C. Rugg, associate director
of the Audio-Visual Center at In-
diana University, is assisting in
plans and administration. 5^'
2,500 Expected at NAVA
Convention on July 26-29
.' Up-to-the-minute communica-
tions ideas and resources will be
massed for the benefit of educa-
tion, business and industry, the
church field, science and medi-
cine at the annual National Audio-
Visual Convention and Exhibit,
to be held in Chicago, July 26-
29.
An estimated 2,500 audio-vis-
ual practitioners and a-v materi-
als and equipment manufacturers
will convene in meetings and at
exhibits in Chicago's Morrison
Hotel.
It is expected that more new
audio-visual products and develop-
ments will be displayed at this
year's NAVA convention than
for any NAVA exhibition held in
the past five years. Nearly $1.5
million in equipment, products and
materials will occupy the mezza-
nine and first floors of the Morri-
son Hotel, convention headquar-
ters. Over 100 a-v producers and
manufacturers, including a num-
ber of new entrants in the field,
will be featured in some 160 ex-
hibits.
Concurrent sessions are being
planned by six audio-visual or-
ganizations and the National
Audio-Visual Association, chief
sponsor of the convention. Speak-
ers in many phases of a-v activity,
workshops, seminars, discussion
groups and film previews are be-
ing scheduled for the event. ^
"The Hunters" Top Winner
in N.Y. College Competition
M City College of New York-
Robert J. Flaherty Award foi
1957 "for outstanding creative
achievement in the documentar\
film" has been given to Thi
Hiiniers. it is announced by Yae
Woll. director of the City Collegi
Institute of Film Techniques
sponsor of the annual competition
The Hunters is a study of the
primitive culture of the Bushmer
of South Africa. I'roduced fo
the Peabody Museum of Harvan.
University, the film was shot ir
color in the Kalahari Desert. Tht
award will go to writer-photogra
pher John Marshall and Rober
Gardner, who collaborated in di
recting the film.
A special award was given ti
The Earth is Born, produced fo
Transfilm-Geesink by Walter Low
endahl. This color film portray:
the formation of the earth, as i
might have appeared to an on
looker, from its beginning in gas
eous matter to its solidification.
The award will go to Mr. Lou
endahl, president of Transfilni
and Zachary Schwartz, who dir
ected the film.
Honorable mentions went tc
C/7v of Gohl. produced by Ton
Daly, and Overture, written an(
directed by Jean Louis Polidori
for the United Nations Film Sei
vice, and filmed by U.N. camer.i
men. City of Gold is a nostalgn
film visit to Dawson, Alaska, i^
£ VISUAl AIDS
MOTION
pictures
slid'e
FILMS
SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.
11 EAST 44fh STREET
NEW YORK 17, N.Y.
26
BUSINESS SCREEN MAGAZIN
!VIPTE Video-Film Course
jsing Offered by UCLA
< A course in "Film and Video
1 Television" is being sponsored
I the University of California,
!3S Angeles, by the Society of
potion Picture and Television En-
rtieers in cooperation with the
^CLA Engineering Extension,
jitiated on February 26, sessions
je slated to run for 1 7 weeks.
I The new course was developed
}i aid television personnel who are
jsponsible for the handling and
iaintenance of film and for pro-
(dural techniques in the use of
ms in tv stations. Aspects of
in use and care will be discussed
experts from the motion pic-
re and television industries.
Westfall Coordinates Course
Sponsorship of the course is
ling eflfected by a subcommittee
iipointed by the SMPTE's Edu-
(tion Committee. The subcom-
ittee is headed by Edward E.
.pnham, chief engineer of station
jrTV, Los Angeles. Coordinat-
:ig the course is Ralph Westfall,
ijotion picture engineer. West
past Division, Motion Picture
jlm Distribution, Eastman Kodak
•jmpany.
;The Society's Education Com-
littee, under the chairmanship
^ John G. Frayne, engineering
. Manager, Westrex Corporation,
joUywood, consists of subcom-
littees on the west and east coasts
jir the training of sound techni-
<|ins and laboratory technicians
.id the development of university
d technical school curricula.
TV Photography First Subject
The course's opening lecture,
ntroduction and Practical As-
Ixts of Photography for Televi-
»n," was given by Benham. Other
i';tures include: "Principles of
jilm Manufacture," "Dimensional
I 'oblems in Film Usage," "Film
ioduct Identification and Nomen-
jature," "Principles of Film Man-
liacture," and "Important Ele-
lents in Film Care," all given by
jestfall.
i William E. Gephart, vice-presi-
i|nt, General Film Laboratories,
'ill lecture on "Laboratory Chemi-
^1 and Physical Control Methods"
id "Photographic Requirements
r Films in Television"; Robert
'j Hufford, physicist. West Coast
|j;vision, MPFD, Eastman Kodak,
'U discuss "Film Projection
jquipment — Intermittent and
' i3ntinuous TV Projectors."
{Ralph E. Lovell, head of Kin-
icope Recording, National Broad-
ICONTINUEDON PAGE 28)
New ideas in teaching and training tools
. . . crafted by Bell & Howell, the recognized leader in audio-visual equipment.
Here are only samples of the broad line that includes: New Electric Eye
Cameras . . . Time and Motion Cameras . . . Slide and Movie Projectors . . . high
fidelity Tape Recorders ... all with Bell & Howell's famed engineering quality.
All are sold and serviced by the nation's most experienced A-V dealers.
Spool Load Electric Eye Camera Automatic Slide Projector— Changes Brilliant Multipurpose Projectoi
— automatic exposure control. Lets slides automatically or by remote con- —shows both slides and filmstrips. 50(
everyone shoot e.xpertly. 240EE. trol. Easiest to use. Robomatic. watt and 750 watt models. 724A.
4-Speaker Tape Recorder-high fidel Deluxe Portable Tape Recorder-su- Heavy Duty Sound Projector -meets
ity for music appreciation. Unique sound perior 2-speaker model, versatile and all projection situations, conference
system, simple operation. 300L. compact, newest control features. 775. rooms to auditoriums. 16rrun. 614CB.
Ask your Bell & Howell A-V dealer for a demonstration of these
and other products in the broad, quality line he carries. For full
descriptions and prices, call him today, or vv^rite Bell & Howell,
7108 McCormick Road, Chicago, Illinois.
^ Bell & Howell
FINER PRODUCTS THROUGH IMAGINATION
World's most popular sound pro-
jector—theater quality pictures and
sound, proven dependability. Magnetic
recording model also available.385CR.
UMBER 2
VOLUME 1!
27
ICA Victor Ciislom Recording covers more ground - faster —
nan any other service of its kind. Our engineers' superior skill,
einforced by years of experience and the most up-to-date tcch-
liques and equipment, makes RCA Victor the constant leader
a the field.
tCA Victor also supplies the most extensive library of musical
elections for slide films — at no extra cost. First quality record-
ig, careful handling, and fast delivery go hand-in-hand with
very order.
lave RCA Victor Custom Record Sales provide yon with its
famous "one-stop" service — recording, editing, pressing, and
shipping — for greater quality, economy, and results!
RCA Victor custom record sales ^5t>
New York 10, l.'i.'i East 2I,lh St MUrray Hill 9-7200
Chicago 11. 4i5 N. I.aUe Shore Drive WHitchall i-SSlS
Hollywood 3S, lOtr, N. Sycamore Ave OLdfield 1,-1660
Nashville S, 1525 McGavock St ALpine 5-6691
In CiiiKidtt. call Record Department, RCA Victor Company, Ltd., 1001
Lenoir St., Montreal, Quebec. For information concerning other foreign
countries, write or phuiie RCA International Division, SO Rockefeller Plaza,
New York SO, N. Y.-JU C-3S00.
SMPTE Video-Film Course
(CONTINUED FROM PAGE 27l
casting Company, will lecture on
"Video Recording — Film and
Tape" and "Elements of Televi-
sion Engineering." Theodore B.
Grenier, chief engineer. Western
Division. American Broadcasting
Company, will lecture on "Tele-
vision Film Pickup Systems.'
Charles Van Enger. Jr., film edi-
tor. Review Productions, and
Frank G. Ralston, director of the
Network Film Dept., ABC, will
discourse on "TV Film Editing."
Representatives from various
film distributing companies wili
lecture on "TV Film Distribu-
tion." A final session will feature
a general review of all lectures h)
the respective instructors. Nor-
wood L. Simmons, member of the
West Coast Subcommittee on Edu-;
cation of Laboratory Technicians
will moderate this session and lec-
ture on "Methods of Color Pho-
tography."
The sessions will be held at th{
Eastman Kodak Company, Sant;
Monica Blvd., Hollywood. Th(
fee for the course is $30.00. f
Dynamic Films Opens New
Executive and Sales Offices
Dynamic Films, Inc. has openec
new executive and sales offices a
405 Park Avenue, New York
Production facilities at 112 Wes
89th Street have been expanded. f
Gold Medal Studios Elected
to N.Y. Film Producers Assn.
>■ The Film Producers Associa
tion of New York has electee
Gold Medal Studios, Martin Poll
president, to membership,
Recently Gold Medal acquirei
a new Mitchell rear-screen pro
jection device, one of only thre*
in the East, that permits extensi\
scenic effects. It is available t.
all film producers on a rental basi'
The company has augmented it
main film stages with two ne\
stages on its Biograph Studios loi
another at the DuMont Tele
center in midtown Manhattar
and a "western" stage at th
Cimarron Ranch just outside N. \
* * ♦
U.S. Exports of Still Projector
Show Gain During 1957
■m" Exports of still picture projei.
tors increased by more than 1 2,00i
units in 1957, according to th
Business and Defense Services Ad
ministration of the U. S. Depart
ment of Commerce.
Shipments of this type equij
ment totaled 54,210 units value
at $2,108,978 in 1957, as con,
pared with 42,003 units valued ^
$1,697,229 in 1956. i
28
BUSINESS SCREEN MAGAZIN
RIGHT Off the REEL
Labor Takes An Active Role in Use of the Film Medium
(HE Labor Unions are setting
jl a fast pace for management
lith a sizeable number of im-
portant new public relations films.
i)ne which won't win any com-
Dany plaudits in Detroit, at least.
Is the United Auto Worker's Pros-
\)erity jor AH. UAW president
Valter Reuther explains in detail
vhat the union's bargaining de-
nands are in coming negotiations
Kith auto, aircraft and agricultural
implement companies.
The International Brotherhood
)t' Electrical Workers will release
^s new film Operation Brolher-
Lyj — the IBEW Story next
Inonth. Picture tells the history
;)f the union. Last February, the
Jnited Steelworkers of America
bremiered its 68-minute film Bur-
den of Truth and there's a new
Packinghouse Workers' picture.
j The labor organizations are get-
ling these pictures ,v/)ovi7i, not only
[o their own members but among
influence leaders throughout the
i:ountry as well as to school chil-
liren. It is a sad commentary that
Management has lapsed into com-
i)arative silence, filmwise, at this
decisive hour of economic stress.
ireedoms Foundation Award
o "The Battle for Liberty"
Sharing honors with American
Engineer which was awarded the
ncased George Washington
JTonor Medal by the Freedoms
|-oundation in February was
' 'mother important film contribu-
: |ion from The Jam Handy Organi-
ption. Also accorded highest hon-
ors was the sound slidefilm series
' The Battle for Liberty, which de-
■ tails the principles and patterns of
' tommunism.
' I This hard-hitting presentation of
jjasic facts about totalitarian Com-
' 'nunism is now being made avail-
ible to schools and groups. 9
\ This hard-hitting series of sound
'filidefilms on Communism won
* freedoms Award honors.
*V«^^
PICTURES THAT MADE NEWS THIS /ViONTH
"Disaster and You" Depicts
Red Cross '55 Flood Work
'■ Disaster and You, a 3()-minute
film depicting the work of the
American Red Cross disaster units
in alleviating distress caused by the
New England floods of 1955, was
premiered by national, state, and
local Red Cross officials recently
in Torrington, Conn. Much of the
footage in the film was made in
Torrington.
Also at the premiere were Gov.
Abe Ribicolf of Connecticut, U.S.
Senators Prescott Bush and Wil-
liam A. Purtell, and representatives
of the federal government.
Produced by Wilding Picture
Productions, the film was made
through a grant from Radio Cor-
poration of America through its
chairman Brig. Gen. David Sar-
noff.
Purpose of the picture, accord-
ing to a high Red Cross official, is
to "help people better to under-
stand the nature and scope of Red
Cross disaster operations."
On the day following the pre-
miere, the film was shown every
hour to residents of Torrington,
many of whom were personally in-
volved in both the disaster and the
work of the Red Cross. Clips of
the film also were shown on Dave
Garroway's Today tv show.
Distribution of the film through
Red Cross units is being planned.
Warren R. Smith, Inc., Now
in New Pittsburgh Studios
- The new film studios of War-
ren R. Smith. Inc., Pittsburgh,
were dedicated recently in cere-
monies presided over by Mayor
David L. Lawrence. Now cen-
tralized in an entire building at
210 Semple Street in Oakland,
the new location affords 12,500
square feet of studio, laboratory
and production space.
Attending the "studio warming"
were representatives of tv and
radio stations, newspapers, public
relations and advertising agencies,
educational institutions, business
and industrial organizations, and
civic groups.
Besides producing films for in-
dustry, education and television,
the Smith laboratories also have
been a major processor of film
for tv stations, industrial firms, ad-
vertising agencies, and educational
institutions. 1'
Honored Guests at recent Washington I). ( . i>rr/iiit'rc of "Rubber From
OH" (see page 30) were (I. to r.) U. S. Commissioner of Patents Rob-
ert C. Wat.son; Secretary of Commerce Sinclair Weeks: A. D. Green,
butyl pioneer; W. J. Sparks, co-iiivenlor of butyl: W . C. Ashury, Esso
Research Vice President and host: and U. S. Senator Alexander Wiley.
A Driver's Eve \ii\\ hI ihc i'.S. is what audiences at the Bniwch
Exhibition will see in "An American Highway Experience," produced
by General Motors for showing there. Using an Arriflex 35mm camera
with a Mitchell finder, hood-mounted on a special platform, Jo Hudyma
(above), G. M. Photographic cameraman, and director-cameraman Don
Nor burn shot scenes from New England to Florida.
Pittsburgh's Mayor David L. Lawrence (right) helped to dedicate the
new Warren R. Smith, Inc. Studios in that city last month. His host,
president Warren Smith, demonstrates company's Tele-Cam equipment.
;\' UMBER 2
VOLUME 19
1958
Fian'-lii;ht dramatizes a night view of the fxiiiuiuin section of an E.s.so l->utyl plant.
EvDlution of Man-Made Rubber
Esso's Film "Rubber From Oil" an Imaginative Treatment of Technical Subject
THE Interpretation of Science and
technology to the general, non-technical
public is one of the greatest challenges and
opportunities to sponsors and producers of
business lilms. The challenges, although great
in every industry, are especially exacting in
the petroleum and chemical industries. Film
producers and sponsors have long wept bitter
tears about the sameness of tanks, towers and
reactors.
So when the Esso Research and Engineering
Company decided with Nat Campus, president
of Campus Film Productions, that the com-
pany's next public relations film should be on
butyl synthetic rubber, there was unanimous
agreement that towers and reactors should be
deemphasized in favor of a more imaginative
approach.
Recognize Story's Dramatic Qualities
To begin with, there was agreement that
the butyl story — more than most industrial
stories — had certain inherent dramatic ad-
vantages. For example, in contrast to most
new developments where it is often difficult —
if not impossible — to single out the scientists
who contributed most, butyl had been invented
by two company chemists, Drs. W. J. Sparks
and R. M. Thomas.
After a crash program of development, butyl
had helped the allies win World War II by
supplying inner tubes and other military equip-
ment; and because of its many special proper-
ties, butyl is being used in new products
almost every day.
So this man-made rubber offered the oppor-
tunity to interpret industrial research, chemistry
and chemical engineering to the general
public — and especially to the young people
who, with the proper motivation, might be-
come tomorrow's chemists.
In addition, butyl was, in line with the
company's overall public relations objectives,
a good example of how large-scale industrial
research contributes to the nation's defenses
and results in improved products for living.
Accent on Realism and Authenticity
From the beginning, both Campus and the
company insisted on realism and authenticity.
It was agreed that the film would cover the
problems and failures as well as the successes.
Too many films, they agreed, make science
and engineering seem routine and dull. Al-
though an occasional lab assistant might be
permitted to wear a white coat for aesthetic
reasons, most of the scientists would be in
shirt sleeves and the more practical lab aprons.
Where pilot plants had been torn down, a
careful search was made for contemporary
duplicates. The goal was an interesting and
exciting film that would be understandable to
laymen and credible for the scientists. Al-
though singleness of purpose is no doubt a
virtue in film production, it is the opinion of
both the company and the producer that the
two-edged standard, in this case, resulted in
a better film for all audiences.
As the central scientific and technical organ-
ization for the Standard Oil Company (New
Jersey), Esso Research is primarily interested
in producing films which can be used as widely
as possible by affiliates operating in more than
60 nations. As a matter of fact, once a film
such as Rubber From Oil is produced, Esso
Research prefers to turn all distribution, even
U.S., over to affiliates.
Two previous Campus productions, Flowini;
Solids and Leadership Through Research hav
proved that this formula works. For exampk
Leadership Through Research was retired i'
1954 only after it had reached over four millio'
people in the U.S., Latin America and Europ
at an average cost of about two mills pe
person.
Because of the large potential for foreig
language distribution, the company has founi
it best to avoid live sound so there will b
no lip-sync problem in translation. By th
same token, use of English placards or title
in the body of the film must also be avoidcc
Naturally this imposes a few limitations; how
ever, in the case of Rubber From Oil, th
narrative style (CBS's Bob Hite serves a
narrator) proved to be most effective.
Most "Actors" From the Company Ranks
Because butyl was invented more than 2(
years ago, a decision was made to find actor
to play the roles of the co-inventors. Althougl
the inventors are not widely known outsidi
industry circles, it was still felt that the actor
should be selected, in part, for their resem
blance to the inventors. The other personne
appearing in the film were recruited from com
pany ranks and responded with natural be
lievability to Director Don Haldane's coaching
After the usual rounds of rewriting, thi
script by Alvin Boretz emerged with a ston
line which traces butyl from its invention (thi
first batch was actually turned out in a honn
washing machine) on a Saturday in July, 1937
through its successful vulcanization and im
provement, war-time process development an(
product research. Three animation sequence
explain the chemistry of the development.
Because it was difficult to compress thi
story of 20 years of research into less thai
thirty minutes, a decision was made to maki
a somewhat longer film. After editing, th(
film runs 31 minutes; however, a 27' -j minute,
b/w version is under consideration for tv. 5!
Man-made rubber as it leaves extrusion presse.
30
BUSINESS SCREEN MAGAZINE|
I
PROCEDURES FDR EDPYRIGHT
of Motion Pictures and Filmstrips
by Evelyn Dunne, U. S. Copyright Office
N 1894, The First Claim to copyright in a
motion picture was registered. The film was
le famous Edison Kinetoscopic Record of a
neeze popularly known in film circles as Fred
ht's Sneeze, with a running time of two and a
alf minutes. Since then the Copyright Office
as registered claims in over 90,000 films; in
lie first six months of 1957, 2105 claims in
ew films were registered, as well as 507 re-
jewals of previously registered claims.
This summary describes briefly the require-
lents for copyright registration of motion pic-
ires and filmstrips, and gives the basic infor-
lation on application forms, return agree-
lents for films deposited, and the film cata-
)gs published by the Copyright Office.
COPYRIGHT CLASSIFICATION
OF SUBMITTED FILMS
In the early days there was no statutory
iassification system. The different types of
taterial submitted for copyright were distin-
■ jaished only by a descriptive word or phrase
^ (iter the title of a work: "book," "musical
|)mposition," "photograph," etc.
I In the absence of specific mention of "mo-
' 'on pictures" in the law, the term photograph
':emed most nearly applicable for purposes of
atry, but the physical nature of the items de-
• "Dsited ranged from paper prints and repre-
fentative stills to complete motion pictures on
jSmm positive photographic paper rolls.
I A classification section was eventually pro-
jded in the Act of March 4, 1909, and on Au-
jast 24, 1912, two additional classes were es-
blished for motion picture registrations:
lass L for photoplays, and Class M for mo-
on pictures other than photoplays. Presently,
lass M includes training and promotional
Ims, documentaries, and filmed television pro-
rams having no plot. Filmstrips and slide
Ims, as well as still photographic prints, are
:gistered in Class J, photographs.
REGISTRATION OF COPYRIGHT
CLAIMS IN FILMS
pplication Forms
Presumably much of the material in which
iie readers of Business Screen are interested
jelongs appropriately in Class M, although any
ramatic film, regardless of its use, would be
imsidered Class L material. The same form.
Form L-M, is filed for both classes, but it is
essential that in each application filed it be in-
dicated whether the work for which registra-
tion is sought is a photoplay. Class L, or a mo-
tion picture other than a photoplay. Class M.
The latest forms. Form L-M, and Form J
which is suitable for filmstrips, may be ob-
tained without charge from the Register of
Copyrights, Library of Congress, Washington
25, D. C. All applicable items in forms sub-
mitted must be filled in to secure registration
of a claim; incomplete applications are not ac-
ceptable.
Besides a statement as to whether or not
the work deposited is a photoplay, the infor-
mation required includes the complete name
and address of the claimant or claimants; the
title of the work, that is, the title of the film or
filmstrip; and the name and citizenship of the
author of the film. Where a work is made for
hire, the employer is considered the author,
and citizenship of an organization formed
under United States federal law or the law of
one of the states should be stated as "U.S.A."
If the work seeking registration has been
published; i.e., if copies have been placed on
sale, sold or publicly distributed, the date and
place (country) of publication must be stated
on the application. If the film is based on or
correlated with a previously published work,
this should be indicated and a brief statement
made, describing the new work of authorship
in which copyright is claimed.
The Notice of Copyright Prescribed by Law
i> Copyright in a published work is secured
according to the statute, Title 17 of the United
States Code, Section 10, by the very act of
publication, provided all the copies bear the
prescribed notice of copyright at the time of
first publication. The Copyright Office regis-
ters a claim after copyright has thus been se-
cured by publication. The registration is, how-
ever, a condition precedent to any suit for
infringement of copyright.
Publication generally means the sale, plac-
ing on sale or public distribution of copies. In
the case of a motion picture, it may also in-
clude distribution to film exchanges, film dis-
tributors, exhibitors or broadcasters under a
lease or similar arrangement.
The notice of copyright should consist of
the word "Copyright," the abbreviation
"Copr.," or the symbol "®," accompanied by
UMBER 2
VOLUME 19
19 58
the name of the copyright owner and the year
date of publication; for instance, "'' Indiana
University, 1958." The notice should be
easily legible, and should appear on the film
itself, preferably on or near the title frame.
Use of the symbol ""'-'" together with the name
of the copyright owner and the year date may
result in copyright being secured in some coun-
tries outside the United States which are mem-
bers of the Universal Copyright Convention.
For information regarding the protection in
other countries of works by United States citi-
zens, an informative circular may be obtained
from the Copyright Office (Circular 37).
Once a work is published with notice, there
is a legal obligation to register a claim. Under
the copyright statute, claims may also be regis-
tered in unpublished works, i.e., those not re-
produced in copies for sale or public distribu-
tion.
Deposit Requirements
M In the case of an unpublished film, the fol-
lowing should be deposited in the Copyright
Office:
1. the title of the motion picture (shown in
the application);
2. a description, which may consist of a syn-
opsis, press book, continuity or other
identifying matter;
3. a print taken from each scene or act if
the film is a photoplay, or not less than
2 prints from different sections of the
work, if it is a motion picture other than
a photoplay;
4. an application Form L-M, duly com-
pleted; and
5. a fee of $4.00.
The requirements for registration of a claim
in a published work are the same with regard
to items 2, 4 and 5 above; a description, ap-
plication and fee must be deposited. However,
instead of the separate prints, (item 3 above),
two complete copies of the best edition of the
motion picture then published should be sent
to the Register of Copyrights promptly after
publication.
If a registered, unpublished work is later
reproduced in copies and published, it is neces-
sary to make a second registration, in accord-
ance with the requirements outlined above for
a published work, including the placing of the
statutory notice containing the correct year
date on all copies of the film before publication,
and the deposit of two complete copies of the
work, together with a new Form L-M, descrip-
tion and $4.00 fee.
To register a claim in a filmstrip. Form J
is filed. If the filmstrip has been published, two
complete copies of the work must be deposited;
if it has not been published, one. A $4.00 fee
is also required.
Registrations are more rapidly completed if
ail the requisite elements — copies, application,
fee and description — are sent to the Copyright
(CONTINUED ON PAGE THIRTY-TWO)
31
PrDCGdurGS for Film Copyright:
(continued from page thirty-one)
Office at the same time. Upon completion of
the registration of a woriv. the certificate (page
3 of the application form), bearing the seal
of the Copyright Ofiice. is returned to the appli-
cant. Such a certificate will be admitted by any
court as prima facie evidence of the facts
stated therein.
HUiHTS SIM THE I) BY
( ()pykk;ht owners
■sV Copyright in unpublished works is secured
by compliance with the statutory requirements
for deposit; copyright is secured in published
works by the publication of the work with the
prescribed copyright notice.
The original term of copyright in a published
work lasts for 28 years from the date of publi-
cation; in the case of a work originally reg-
istered in unpublished form, the copyright term
lasts for 28 years from the date of registration
in the Copyright Oftlce. In either case, the
copyright may be renewed for a second 28-
year term, but only if an acceptable renewal
application and $2.00 fee are filed within the
last (28th) year of the original copyright term.
Form R is used for renewals, and. like the
other forms, is available without charge. Page
4 of this form contains detailed information
about renewal requirements.
It is not possible to obtain a "blanket" copy-
right; copyright is secured only in the particular
work in which the claim is registered. Copy-
right, if secured in a given film, does not apply
to future or past films in a series, nor to the
series as a whole. The general idea, outline or
title of a motion picture or other work cannot
be copyrighted, nor can the characters or situa-
tions portrayed.
The Copyright Office is not empowered to
register claims in unpublished scenarios or syn-
opsis except where they approximate complete
shooting scripts. Films accompanied by sound
recordings are accepted as deposits, although
claims are not registered in sound tracks alone
or in phonograph recordings.
PH<)< ESSI.\(i BY COPYRIGHT
OKKKE -LIBRARY OF CONGRESS
Agreements for Return of Copies
iT The deposit copies ( i.e., reels) of a published
motion picture are subject to retention by the
Copyright Office. However, a special, prepared
contract may be signed with the Librarian of
Congress for the return of copies immediately
following registration.
If no contract with a particular remitter
exists, upon the receipt of deposit copies, a
letter is written to him, explaining that an
agreement for the return of copies is available,
and enclosing copies of the form of agreement.
The copies of the film are held by the Copy-
right Office, pending a reply.
An agreement, once approved, applies to all
motion pictures the claimant may deposit. The
agreement must be between the Librarian of
Congress and the copyright claimant, and the
claimant must sign the agreement. Deposited
films are returned to the claimant. Railway
Express collect, at the address given in the
application.
According to law, any motion picture de-
posited may be selected by the Librarian for
the collections of the Library of Congress.
Therefore, claimants agree to keep available,
for a period of two years, one copy of each
motion picture so deposited. Unless the Librar-
ian requests a copy within the specified period,
he is deemed to have relinquished the right to
demand a copy.
If no such agreement is concluded, the copies
of motion pictures deposited for copyright are
transferred to the Library of Congress for dis-
posal.
Examination & Cataloging of Films
by Copyright Office
w The copies of motion pictures deposited for
copyright registration are examined by means
of a special projector for validity of the copy-
right notice — inclusion of all required elements,
legibility and position — for completeness of
copies and for data for cataloging. The films
are not examined for originality or monetary
value.
A data sheet is made by the examiner and
forwarded with the application to the Catalog-
ing Division of the Copyright Office, where
semi-annual and cumulative catalogs are pre-
pared for publication, as well as the cards
which constitute the Copyright Card Catalog
maintained in the Copyright Office.
Film Catalogs Issued Semi-Annually
Semi-annual catalogs of motion pictures and
filmstrips registered are published by the Copy-
right Office. They constitute Parts 12-13 of
the "Catalog of Copyright Entries." In 1957,
3204 motion pictures and 513 filmstrips were
registered and catalogued.
These catalogs may be obtained for $ 1 .00 a
year, payable in advance, from the Register of
Copyrights. The latest volume is "Motion Pic-
tures and Filmstrips January-June 1957." Or-
ders may also be placed for subscriptions for
one or more years.
Arrangement of the catalog is by title. Each
work is described in a main entry which in-
cludes information pertinent to the copyright
claim, and references lead to associated titles.
Renewals are in a separate section. There is
also a name index in each volume, containing
the names of claimants, producing and releasii
companies, sponsors and authors given in tl
main entries.
How Film Entries are Cataloged L
The main entry for each work current!
registered contains the following items, if an
plicable and available: I
1. title (any variants, and the descriptiu
word "filmstrip" if applicable);
2. production statement;
3. physical description, including runnii
time or number of reels, silent or sound filr
color or black and white, width of film;
4. series statement (if applicable);
5. author and title of any published work o
which the film may be based (if informatio
appears on application or copy);
6. names given in the application which c
not appear elsewhere in the entry;
7. name of the employer in the case of
work made for hire, and of the employees whe
given in the application;
8. information in application relating to rej
istration of an earlier version of work;
9. in the case of new versions, brief stat(
ment of the new matter in which copyright
claimed;
10. copyright symbol "?";
11. name of the copyright claimant;
12. in the case of published works, date (
publication given in the application; in the ca;
of unpublished works, date of receipt in tli
Copyright Office of the last of the items n
quired to complete registration;
13. registration number.
Here are some typical entries :
THE BEST TRUCK TIRE EVER MADE
(Filmstrip) Chevrolet Motor Divisioi
Made by Jam Handy Organization,
fr., b&w, 35mm.
'^Chevrolet Motor Division, General M(
tors Corp.; 23Mar57; JU8826.
MAKE YOUR HOME SAFE. Young Amei
ica Films. 11 min., sd. b&w, 16 mm. Wit
teacher's guide.
©Young America Films, Inc. : 10May57
MP8161.
The Copyright Office has also published thre
cumulative catalogs of motion picture entries
Motion Pictures 1894-1912, identified froi
the records of the United States Copyrigl
Office by Howard Lamarr Walls. 1953. 92
Buckram, $2.00.
Motion Pictures 1912-1939, a cumulati
catalog listing works registered in the Cop)
right Office between August 24, 1912 an
December 31, 1939. Copyright Office Cumuh-
live Series. 1953. 1.256 p. Buckram, $18.0(
Motion Pictures 1940-1949, a cumulativ
catalog listing works registered in the Cop)
right Office between January 1, 1940 ai
December 31, 1949. Copyright Office Cumul
tive Series. 1953. 598 p. Buckram, $10.00.
Orders are taken for these three volume!
which together list 80,000 motion pictures. K
BUSINESS SCREEN MAGAZIN
Pa., into four
ul shoe stores
/Ir. Metzger's
lensed into 12
rs which are
lure and re-
McCall's will
eeing the film,
as staged with
at J. & J.
shoe store in
;il Films, Inc.
elv free hand
format and
ne interesting
ery shot was
listomer's eye
ting a story
that used in
roduction.
Retailers
an? was pre-
Shoe Fair
Some 5,000
'cs saw the
ngs daily for
Fair. Many
and chains
Red Cross,
. Penney and
rints on the
|heir salesmen,
me 30 more
t use through-
h more being
Vit cost ) each
now found
n has brought
requests from
to use it in
.t budget. Are
been one of
fashion pro-
magazine has
lly entrenched
y (it regularly
"s shoe adver-
service maga-
hus renewing
s earned with
ishion arbiter
In. R'
'^^ yf!9*>-
FEATURE-LENGTH MOTION PICTURE WITH ORIGINAL S)K]
AND MUSIC HIGHLIGHTS THE 1958 DEERE DAYS PROG\K|
(CONTINU
Office at thi
the registrat
3 of the a
of the Copy
cant. Such
court as p
stated thereil
ti- Copyrigh
by compha
for deposit;
works by th
prescribed c
The origi
work hists fi
cation; in tl|
istered in im
lasts for 2<s
in the Cop
copyright n
year term,
appMcation
last (28th)
Form R i
other forms,
4 of this fc
about renew
It is not p
right; copyrii
work in whi *
right, if secu|
to future or
series as a
title of a m
be copyright
tions portra
The Cop
register clai
opsis except
shooting scr
recordings ;i
claims are n
or in phonojj
Providing something new and different to entertain |
the host of farm families that gather each year for the
Deere Days programs is a difficult task. For more
than twenty years we have successfully filled that
assignment and the 1958 picture is no exception. Six
weeks in production in Arizona and on stage (see
illustrations) , this fast-moving musical comedy titled
"Ace Ranchero," will highlight the Deere Days with
sheer fun and entertainment. Except for the cast of
110 television, screen and musical comedy stars, all
personnel involved were regular Wilding employees.
o
Fletcher D. Richards advertising agency teamed with Wilding
to produce a series of twenty-six half-hour television shows for
AMF — American Machine Foundry — leading manufacturer of
bowling alley pin-setting equipment. Starring championship keg-
lers the series is now entertaining millions of people coast-to-coast.
New Bufferin television commercials made
through Young and Rubicam feature nation-
ally known "Breakfast Clubber" Don McNeil.
A series of product television commercials for
Leo Burnett and their client Chas. Pfizer &
Company were produced on Terramycin.
H-
Pa., into four
ul shoe stores
/Ir. Metzger's
Icnsed into 12
rs which are
ture and re-
McCail's will
eeing the film,
as staged with
at J. & J.
shoe store in
il Films, Inc.
elv free hand
format and
ne interesting
ery shot was
[istomer's eye
ting a story
that used in
jroduction.
Retailers
an? was pre-
|nal Shoe Fair
Some 5,000
ives saw the
ngs daily for
Fair. Many
and chains
Red Cross,
. Penney and
rints on the
eir salesmen.
Tie 30 more
t use through-
h more being
nt cost) each
now found
n has brought
requests from
to use it in
it budget. Are
been one of
fashion pro-
magazine has
ily entrenched
y (it regularly
's shoe adver-
service maga-
hus renewing
s earned with
ishion arbiter
m
IK y^S%-
NUMBER 2 • VOLUME 19 • 195!
EXCLUSIVE
The "Academy of Lighting Arts" is a sales training pro-
gi'am developed for the Large Lamp Department of General
Electric to train people to sell "Light for Living." An intense
field study was conducted to appraise the methods by which
the merchandise of lighting is sold and to probe for opportuni-
ties to improve selling methods. Out of the study was gen-
erated a broad program consisting of ten carefully planned
clinics designed to bring lighting knowledge and selling tech-
niques to people who influence the sale of lamps and fixtures
and generally better lighting in communities. Visual ele-
ments in the program include two important motion pictures.
"Academy of Lighting Arts"
A PROGRAM DESIGNED TO HELP SALES PEOPLE BECOME LIGHTING SPECIALISTS
One film illustrates the sales potential for residential light-
ing and some of the ways to get better lighting into homes in a
community. The other film illustrates selling methods that
work on a showroom floor. Colorful slidefilms mechanize
the teaching of functional and decorative lighting techniques
and lighting for special tasks. The program also includes
carefully planned meetings, open foi*ums, live demonstra-
tions, outside reading, lighting projects and quizzes. The
result of the program will be the graduation of a large
number of "Certified Lighting Consultants," people quali-
fied to help home owners make intelligent lighting selections.
BUSINESS SCREEN M A G .A Z I N E
I
JOHN DALY NARRATES
"THE ROAD AHEAD"
In this scene fronn one of the movies, Daly
illustrates the importance of all allies in the
electrical industry cooperating to promote
the "Light for Living" program.
SELLING IN A LIGHTING
FIXTURE SALES ROOM
This scene from the color movie on floor
salesmanship shov/s hov/ the v/aiting cus-
tomer is recognized by the salesman even
though he is temporarily involved.
A SCENE FROM ONE OF
THE COLOR SLIDEFILMS
Here sales people are taught the value of
checking fixture installations after a light-
ing job is completed. The satisfied customer
should be the objective for all lighting
sales people.
Pa., into four
ul shoe stores
/[t. Metzger's
iensed into 1 2
rs which are
ture and re-
McCairs will
eeing the film,
as staged with
at J. & J.
shoe store in
al Films, Inc.
elv free hand
format and
)ne interesting
■ery shot was
istomer's eye
ting a story
e that used in
roduction.
■ Retailers
an? was pre-
nal Shoe Fair
Some 5.000
ives saw the
ings daily for
Fair. Many
. and chains
; Red Cross.
'. Penney and
irints on the
heir salesmen,
me 30 more
t use through-
h more being
nt cost) each
now found
n has brought
requests from
to use it in
;t budget. Are
been one of
fashion pro-
magazine has
lly entrenched
y (it regularly
's shoe adver-
service maga-
hus renewing
s earned with
ishion arbiter
DUMBER 2
VOLUME 19 • 1958
^^^
PXCLUSlVEl pR"N«Nc
I
HI
( <
^ra/faara uii lop-tevei bates {.onrerence
Includes Workshop Meetings and Entertainment
To spur sales in all divisions Standard Oil con-
ducted a three-day sales conference of workshop
meetings aimed at its higher echelon of sales
management. The meetings consisted of execu-
tive speeches, motion pictures, flip chart discus-
sions, glass slides and other visual presentations.
Highlight of the three days was a musical play
of original songs sung by top-flight performers
in colorful costumes on elaborate stage sets
which deftly combined a significant sales mes-
sage with live entertainment. Standard Oil of-
ficials were so impressed with the impact created
by the play they commissioned Wilding to put it
on film and subsequently showed it throughout
the company's sales territory to the praise of
dealer audiences.
The top illustration is a candid shot take;
during an actual performance of the play o;
a theatre stage. The lower illustration show
the two-camera technique that was used in film
ing the same scene on a Wilding sound stag«
BUSINESS SCREEN MAGAZINl'.
maVision Eastman Cotor Motion Picture and Live S/iow
are Combined to introduce New 1958 fords
]ig ideas require big thinking. For example, the
{lility to produce and travel a show introducing
1e 1958 Fords to dealers and salesmen across the
] ition, was a project of tremendous magnitude. It
ivolved an hour and fifty minutes of motion pic-
1 j-es and forty-five minutes of live presentations.
ere are some of the vital statistics: thirteen mo-
nn picture sets, some 100 feet long (see illustra-
Dns), sixty- two pieces of special motion picture
quipment, five sound stages and seven weeks of
filming by five different crews shooting simultane-
ously in Los Angeles, Chicago, Detroit and New
York. To troupe the show required seven separate
units — each complete with its own scenery and
props — composed of ten performers, twenty-five
stage hands and a stage manager. The performers
highlighted the show with skits, songs and new car
presentations. About 1,300 people were involved in
the over-all production and the travelling crews
played twenty separate shows to enthusiastic
audiences in nineteen major cities across the U.S.
IT TAKES FACILITIES, EXPERIENCE AND SKILL TO BLEND AN UNDERTAKING
OF THIS MAGNITUDE INTO A WELL-COORDINATED AND PROFESSIONAL PROGRAM
Pa., into four
ul shoe stores
Ax. Metzger's
iensed into 12
rs which are
ture and re-
McCall's will
eeing the film,
as staged with
at J. & J.
shoe store in
al Films, Inc.
ely free hand
format and
)ne interesting
'ery shot was
istomer's eye
ting a story
e that used in
roduction.
; Retailers
an? was pre-
nal Shoe Fair
Some 5.000
:ives saw the
ings daily for
Fair. Many
; and chains
; Red Cross,
.". Penney and
prints on the
heir salesmen,
me 30 more
t use through-
h more being
nt cost ) each
now found
n has brought
requests from
to use it in
;t budget. Are
been one of
fashion pro-
magazine has
lly entrenched
y (it regularly
's shoe adver-
service maga-
thus renewing
s earned with
ashion arbiter
NUMBER 2 • VOLUME 19 • 195
EXCLUSIVE! PR^oN.>*cv.e^
!
Under ideal conditions — inside, out of
weather— a motion picture camera recordslu
step-by-step progress of ARMCO people eijL
ing a steel service building. It's for a K(a
chrome picture titled "Space, Time and Std"
A backyard replete with fence aj,
foliage erected on stage provides
realistic set for the picture "Over 1
Backyard Grill" one of a series mo
for the National Live Stock and M«
Board on preparing and cooking me<
On another Wilding stage a camera crew focuses on an impres-
sive stylized decorator's studio. Ifs a scene from "Color Magic"
produced for Interchemical Corporation.
REEL NEWS is a copyrighted publication printed in the U.S.A.
REEL NEWS
published by
WILDING PICTURE PRODUCTIONS^
CHICAGO
General Offices and Studios
1345 Argyle Street • LOngbeoch 1-8410
NEW YORK CLEVELAND
405 Pork Avenue 1010 Euclid Avenu
PLaza 9-0854 TOwer 1-6440
PinSBURGH HOLLYWOOD
3 Gateway Center 5981 Venice Blvd.
GRonI 1-6240 WEbster 8-0183
CINCINNATI DETROIT
617 Vine Street 4925 CadI
GArfleld 1-0477 TUxedo 2
ST. LOUIS ST. PAUL
3920 Lindall Blvd. 1821 Univ
JEfferson 5-7422 Midway (
Published three times a year, REEL NEWS provides o brief resumeM
activities in producing industrial motion pictures, television commerh
films, industrial shows and other visual programs. If you ore intelP
more detailed account of our operotions please contact any of
listed here.
BUSINESS SCREEN MAGAZINE
Fashion Show
French Handbag Industry
Sponsors New Color Film
Sponsor: The French Handbag
& Leather Goods Industry
Title : Behind the Label, I3I/2
min., color, produced by Joseph
Schaeffer.
is This film, narrated by actor
Claude Dauphin, was made in
Paris and New York. It begins
at Left Bank School, sponsored
by the Paris Chamber of Com-
merce, where a boy and girl meet
while attending classes in the art
f creating handbags and belts.
The school, attended by some 200
ipprentices, combines French ar-
istry with modern methods of or-
;anization and mass production.
The film shows how the students
re trained to specialize in "maro-
quinerie" (handbags and bill-
olds); "gainerie" (boxes and
:ases); and "sellerie" (briefcases
md luggage).
The second part of the film
ihows scenes of Christian Dior's
boutique, a fashion show at the
Lido in Paris, and scenes in New
York. It seeks to illustrate that
'Made in France" is synonymous
with artistry and skill in handbags
and leather goods.
Color and b/w prints of Be-
hind the Label are available
through the distributor, Sterling-
Movies U. S. A., Inc. S
* * *
Fibers, Fashions Promoted
in Du Pont Sound Slidepix
I ik Informative humor is employed
in a new 18-minute sound and
icolor slidefilm on Automatic Wash
;'n" Wear Fashions, being made
ji .available to merchandising and
'sales training staffs by the Textile
Fibers Department of E. I. du
'Pont de Nemours & Company,
Inc.
The light pictorial is intended
o impress merchandisers, buyers
and sales people with the advan-
jtages of Automatic Wash 'n' Wear
Fashions. Fiber content and con-
struction details which make pos-
sible automatic washing and dry-
ng of suits, dresses and sportswear
ue demonstrated.
The slidefilm finishes with a
ashion show — parading advertise-
nents of Automatic Wash "n' Wear
,^ashions currently available in
|.tores. The promotional film was
Produced by Close and Patenaude,
ales promotion agency of Phila-
Iclphia and Welmington, Del.
Right: McCalis new
film "Are You This
Man" is discussed
by Babette Doniger,
head of Educational
Films and Lawrence
Horan, Sr., head of
J. J. Slater, Inc.,
at whose store the
film was staged.
McCall's Lonks tn the Screen
Promotional Motion Pictures Serve As a Vital Part of
10-Year Drive for Top Spot Among Women's Magazines
ALERT, Fast-Moving McCalFs
has been the outstanding suc-
cess story in the women's magazine
field for the past ten years. With
its potent theme "Togetherness,"
an editorial policy that has almost
revolutionized the sweet, simple
and girlish format of women's
magazines of yesteryear, and the
industry's top sales promotion,
McCall's has come a long. long
way. It is now closing with and
challenging the perennial leader.
The Ladies Home Journal.
New TV Film Each Month
Films are an important medium
in many of McCall's promotion
activities. Enough so that for
several years a day has nbt gone
by without one or more McCall's
films being in one stage of pro-
duction or another. A regular
monthly filmed "news release"
goes out to television stations tell-
ing about one of the features of
the current issue. This can be on
food (Why Fad Diets Fail), fashion
(McCall's Goes to Paris), home
furnishing (At Home With the
Abraham Lincolns), or an out-
standing article (The Day Christ
Died — an interview with author
Jim Bishop).
Four for "Living" Congress
Most of McCall's films have
been produced by Editorial Films,
Inc.. whose president, Babette J.
Doniger, was formerly in televi-
sion programming for a large net-
work.
When McCall's sponsored the
annual Congress of Better Living,
in Washington, last fall, Editorial
Films produced four films which
described the kind of housing the
modern woman is seeking. These
are being shown as an informa-
tional service to advertisers. Other
films have been purely short and
specific sales presentations or gen-
eral service films.
Help for Footwear Sales
One good example of these
service films McCall's has de-
vised in its hot battle for the top
rank is a new picture, in color,
made for the women's shoe indus-
try. DilTerent from the standard
self-promotion tool, the film is
very probably the first magazine-
sponsored picture made purely as
a service for its advertisers, with
nary a plug for McCall's through-
out its 12 minutes running time.
Are You This Man? was
planned and supervised by Mc-
Call's Fashion Promotion Mana-
ger, Jacqueline Neben. Going to
the heart of a problem facing the
industry. Miss Neben and Miss
Doniger first consulted the three
major associations of the industry:
National Association of Shoe Re-
tailers, National Association of
Shoe Manufacturers, and the Shoe
Association. It seemed that al-
though shoe salesmen are the high-
est paid of retail sales people
($8,000 average, and $35,000 not
uncommon), they could definitely
stand some brushing up on ele-
mentary sales techniques. Too
many shoe salesmen were not
realizing their potential, and be-
ginners in the trade were not re-
ceiving proper training.
Making the Salesman a "Pro"
Made to help solve this train-
ing problem. Are You This Man?'s
premise is that shoe salesmanship
can be more than a job, but a fine
profession and a lucrative one. It
employs the good sense and skill
of consultant Owen Metzger,
called the "Dean of Shoe Sales-
men," who has parlayed a small
shop in Allentown, Pa., into four
of the most successful shoe stores
in the country. Mr. Metzger's
techniques were condensed into 12
salient sales pointers which are
featured in the picture and re-
stated in a folder McCall's will
supply to salesmen seeing the film.
The production was staged with
a professional cast at J. & J.
Slater's fashionable shoe store in
New York. Editorial Films, Inc.
was given a completelv free hand
in determining the format and
writing the script. One interesting
technique is that every shot was
made from the customer's eye
viewpoint — necessitating a story
board plan much like that used in
animated cartoon production.
Win Plaudits of Retailers
Are You This Man? was pre-
miered at the National Shoe Fair
in Chicago last fall. Some 5.000
leading shoe executives saw the
film in its six showings daily for
the four days of the Fair. Many
large shoe retailers and chains
(such as Dr. Locke Red Cross,
National Shoes, J. C. Penney and
Kinney) ordered prints on the
spot for showing to their salesmen,
and since then some 30 more
prints are in constant use through-
out the industry with more being
purchased ($89 print cost) each
month.
Miss Neben has now found
that news of the film has brought
a large number of requests from
schools who want to use it in
training courses.
Made on a modest budget. Are
You This Man? has been one of
the most successful fashion pro-
motion ideas the magazine has
found. Always solidly entrenched
with the shoe industry (it regularly
carries more women's shoe adver-
tising than any other service maga-
zine), McCall's is thus renewing
the confidence it has earned with
the industry as a fashion arbiter
for 9,630,000 women. 9
NUMBER 2
VOLUME 19
1958
EXCLUSIVE
,,. KIMSEV .-■.
I PREONSNCV.
ihis
In "Doctor Defendant
lawsuit jor jailing to gel his patient'
of a hazardous cancer treatment.
physician faces a
approval
Thoughtless criticism of another doctor's work
without knowing all the fads can cause legal
problems, the film points out.
Servant to ttie Medical Professian
Through Its "Medicine and the Law" Films, the Wnn. S. Merrell Company
Builds Goodwill in the Profession; Reaching an Impressive Total Audience
FOR Over a Hundred years, the Wm. S.
Merrell Company, of Cincinnati, now an
ethical pharmaceutical division of Vick Chemi-
cal Company, has had an enviable record of
service to the medical profession. It is not a
large company in its field, has a sales staff of
270 men whose job is to call on physicians and
"detail" them on new drugs. This method is
standard operating procedure in the ethical
drug field for successful product presentation.
Merrell's detail men, in recent years, have
sometimes found too many busy doctors' doors
closed to them — doors found open only to
representatives of the few largest pharmaceuti-
cal concerns or those having extensive product
campaigns. How to open these doors had
become a serious problem for Merrell.
Dr. John B. Chewning, director of profes-
sional relations of the Merrell Company, was
approached 18 months ago by Dynamic Films,
Inc. with the idea of doing a "different" kind
of film program from the usual special subject
medical and surgical films that interest only
parts of the professional audience. Merrell
wanted to reach the total audience of 225,000
physicians in a program of sustained interest
with identification of the Merrell name. This
Dr. John B. Chewning, Merrell's director of
professional services, worked with Medical
Dynamics, Inc. on the film series.
identification associated with the program
would have to engender a positive sense of
good will with no implication of objectionable
commercialism.
Medical Dynamics, medical division of Dy-
namic Films, surveyed the problem and sug-
gested several interesting and potentially effec-
tive programs. All followed the precepts of
good merchandising, thinking in terms of the
problems of the customer, in this case the
physician. All had the added value of series
presentation to deliver the needed continuous
message.
Merrell selected Medicine and the Law. a
series of 30-minute films, as the one which
would offer greatest audience drawing power
and convey the high ethical character of the
Merrell name.
Medical and Law Groups Lend a Hand
Through So! S. Feuerman, executive vice
president of Medical Dynamics, exclusive co-
operation agreements were arranged with the
American Medical Association and the Ameri-
can Bar Association to provide subjects and
advisors. Merrell. the sponsor, wisely agreed
to reserve for itself only title identification.
This association with the key professional
groups not only provided the company with
the kind of identification that was of positive
value to it but also assured it of a distribution
that could not have been obtained without the
approval of these groups. In giving up stronger
title identification with the film. Merrell not
only enhanced its distribution potential; it main-
tained its ethical position carried out in all of
the company's advertising and public relations.
First lilm in the series. The Medical Witness.
was premiered at the American Medical Asso-
ciation's annual Clinical Session in November.
1956. Top officials of both AMA and ABA
were present, and marked the series as the first
joint effort of these two national organizations.
The series' second film. The Doctor Defen-
dant, dealing with the important subject of
medical malpractice and professional liability,
was premiered in New York in June, 1957 at
the annual AMA convention. There it was
enthusiastically received.
From its own distribution records, Merrell
has compiled some interesting data as to the
effectiveness of these films, a marked departure
from the usual product-type ethical pharma-
ceutical film. Figures that follow represent only
Merrell's own distribution. They do not include
broad distribution through AMA and ABA.
"Medical Witness" Viewed by 168,000
In less than a year, more than 168,000 in-
terested viewers have seen The Medical Wit-
ness, a film stressing the importance of proper
preparation by both physicians and attorneys
before presenting any medical testimony in
court. Both physicians and attorneys have been
high in their praise of the film and its purpose,
the company says.
In 12 months, Merrell has had 645 showings
of The Medical Witne.is. In the first three
months following its release. The Doctor De-
fendant had 127 showings.
"An interesting fact is that some medical
4
At "Medical Witness" premiere: David F.
Maxwell, past pres., American Bar Assn.; Dr.
David Allman, pres. American Medical Assn.;
S. J. Stetler, dir. AMA law dept.; and Sol S.
Feuerman, exec, v.p.. Medical Dynamics, Inc.
schools and societies are repeating showings,
with some having had three bookings on the
same film," the company says. "Advance book-
ings average about 50 per month on each film,
with the second film getting equal demand; and,
in many cases, the two being booked together."
The Medical Witness has been shown at 1 45
medical conventions. At some of these, a phy-
sician or attorney (sometimes both) has mod-
erated a discussion on problems of medical
testimony.
While the average audience at each showing
was about 88 persons, Merrell reports that on
several occasions as many as 600 physicians
have packed an auditorium to see the film.
The company estimates that 70 per cent of
the audiences were potential prescribers of its
drugs, 20 per cent were in associated medical
fields (nurses and pharmacists) and 10 per
cent were attorneys.
BUSINESS SCREEN MAGAZINE
Important to note here is that, although the
umber of actual viewers may seem small in
imparison to a national tv audience figure, it
•presents a very high percentage of the audi-
ice desired.
Those who saw the films were persons Mer-
•II wanted to have see them; they saw the films
hen Merrell wanted them to see them; and
hen they saw them, they were in a receptive
aine of mind.
■'In several cases, doctors, to get preferential
^e of the film, have contacted Merrell sales-
len and arranged appointments that resulted
1 definite sales," the company notes.
Besides being a tremendous morale impetus
ir salesmen, popularity of the films has enabled
lem to make contacts with physicians in areas
here previous contact had been difficult.
Salesmen Arrange to Show Films
W herever possible. Merrell uses its salesmen
1 arrange for film showings. The salesmen have
een unanimously in favor of the films. Some
f the reasons they gave in reply to a company
uestionnaire were;
Doctors mentioned the film series to the
ilesman.
Salesmen have been able to see busy doctors
here the door was closed before.
Doctors were more cooperative and attentive
mentioned by 10'', ).
Acceptance and prestige of Merrell were im-
nned (mentioned by 94^;). This latter rep-
-sents a significant gain in the highly competi-
\e pharmaceutical industry.
Success of the films has caused many profes-
onal groups, both medical and legal, to want
lints for permanent use, the company reports.
hese have been made available at cost; and
lore than 24 recognized professional organi-
itions or schools own one or both of the sub-
lets produced so far.
One Year's Result: 75 /c Exposure
As mentioned above, all audience figures
jported represent only Merrell's distribution,
/hen the AMA audience is added. Merrell
;els it can claim to have reached more than 75
ler cent of the "physician audience" within a
ear of the program's start. This does not take
ito account the thousands of nurses and
harmacists who have seen the films, or the
lany attorneys who have become aware of
CONTINUED ON PAGE SIXTY)
elow; in Merrell film, local medical groups
•am to meet legal problems by getting attor-
's advice on their professional liability.
Filming 'round the world. World Highways Expedition crew camps on Mt. Ararat in Turkey.
FORD "Round-the-World"
televison commercials, now
showing the 1958 Ford zipping up
the Champs Elysee or barreling
over Iranian mountains, are but
one part of a million-dollar project
that was eight months in produc-
tion and will soon result in the
release of several full-scale motion
pictures documenting the trip.
The project originated as a
gleam in the eye of Martin Ranso-
hoff, president of Filmways, Inc.,
early last year. Ford, and its agen-
cy. J. Walter Thompson Company,
agreed enthusiastically with Ranso-
hoff's round-the-world plan, and
with great secrecy a new dummy
company — World Highways Expe-
dition— was set up in the Devon
Hotel in New York, in March, to
gather personnel and purchase
equipment for the trip, without
leaking news to Ford's competitors.
Staying completely disassociated
from the busy traffic in Filmways"
main offices, the new company
spent three and a half months ar-
ranging for the procurement of
$75,000 worth of camera equip-
ment, 100,000 feet of 35mm East-
man color film, and a staff of 18
for the production unit which
would actually make the trip.
Meanwhile, Ransohoff, with
Ford and Thompson people, work-
ed out diplomatic and travel ar-
rangements with the U.S. State De-
partment and with 23 ambassadors
of the countries through which the
expedition would pass.
Kevin McClory, who had been
overseas on-location director for
Around the World in 80 Days, was
engaged as producer-director for
(continued on page 62)
Fnrd Tours the World
The Maharajah of Jaipur's elephant makes an unsteady
camera perch.
U M B E R
VOLUME 19
"Guided by principli'." Modern's
presideni is Frank Arlini;liatis . . .
Tilt Magic of Sound that
brought "life" to the motion
picture medium also brought the
early beginning of what is now the
business and television film me-
dium's leading specializing distrib-
utor.
The genesis of Modern Talking
Picture Service. Inc.. come of age
this next July I. 1958 on its 21st
birthday, actually begins with the
advent of 35mm sound films in
1927. Today, this wholly inde-
pendent concern distributes the
films of over 300 leading com-
panies and trade associations, plus
scores of advertising agencies and
television film producers, through
its nationwide network of 28 re-
gional film libraries throughout the
United States.
Films for 16mni, Theatres, TV
Films from "Modern" go to
more than 1.50.000 "self-equipped"
16mm audiences, to a large part
of the nation's 19,000 permanent
and drive-in theatres, to 529 tele-
vision stations and to thousands of
16mm "road-show" towns in rural
areas of the nation with no formal
theatres.
The story of how it all began is
as fascinating as the story of
"modern" business films which it
This Is the MDDERIV Story . . .
Born With the Advent of Sound Films, the History of Modern Talking Picture Service
Parallels the Development and Growth of the Business Film Medium in Past 20 Years
*
parallels. The year: 1927. Tlw
event: the public's enthusiastic re-
action to the first "talkie" as Al
Jolson's The Jazz Sint^er hit the
screens of especially-equipped
theatres throughout the U.S.A.
In that eventful year, the West-
ern Electric Company (which had
made and shown the first educa-
tional sound film, an animated
cartoon on the vacuum tube as
early as 1922), formed a new
subsidiary to market and service
its non-telephone products. The
new company. Electrical Research
Products, Inc., licensed the use of
sound equipment and furnished
acoustical engineering assistance to
both producers and distributors.
By 1931, ERPI had installed talk-
ing picture equipment in 8,000
theatres throughout the world.
ERPI's Non-Theatrical Advent
In March, 1929, ERPI created
a non-theatrical department to in-
troduce talking pictures into such
fields as education, religion and
industry. The Western Electric
had developed "portable" 35mm
sound equipment (weighing a mere
2.500 pounds) and now made this
equipment available to institutions.
Attracted to this new field
activity was a youthful graduate
engineer by profession but a film
pioneer by fortune and inclination.
Frank Arlinghaus. In him. both
the medium and his company
found the components for achieve-
ment: the practicality of his
engineering background plus the
vision and missionary zeal to ad-
vance this completely new me-
dium. That he also possessed a
good measure of fortitude was not
the least of his assets as the com-
plicated and weighty new appara-
tus moved out across the land.
Fortunately, the early 35mm phase
This early 35nini "porlahle" sound film ecpiipnienl was
accompanied by trained operators at slio\rini;s in tlw 30' s.
gave way to the first 16mm sound-
on-disc equipment of 1931 — and
by 1934. the first sound-on-film
projectors were taking their places
along the distribution line.
Set Up "Road Show Licensees"
1932. however, was the year of
a major development in "non-
theatrical" motion picture distribu-
tion. In that year. ERPI estab-
lished its first "road show licensees"
and began the practice of supply-
ing the portable equipment and
trained projectionists to sponsors
and producers of early sound films.
This "road show" program fol-
lowed two main paths: the first
was that of "projection service"
for sales meetings, conventions,
etc. The other was the showing
of new company-sponsored sound
films to consumer audiences. These
were "club shows" which included
both operator and equipment. To
book sponsored films for these
"club" dates. ERPI licensees be-
came film distributors.
License First Four Companies
In this "red-letter" year of
1932. ERPI licensed the first four
independent companies as road-
show distributors. The first of
these was MacCallum Pictures of
Philadelphia, of which more later.
By 1935, there were 10 licensees
and they held their first "conven-
tion" in New York City. At this
historic gathering, the licensees
adopted the trade name "Modern
Talking Picture Service" to be
"operated nationally through licen-
sees by ERPI" and the now-
famous slogan "any place, any
time" made its appearance on the
familiar Modern "tombstone"
trademark.
In 1935, Frank Arlinghaus was
placed in charge of ERPI's grow-
ing road-show activity (there were
now 20 licensees) as "distribution
manager." These were bustling,
bright, growing years. Records
that would be commonplace today
were made and broken with each
passing month. The medium was
growing up, coming along fast . . .
These Were the Eventful 30's
"34 simultaneous showings in
34 dill'erent cities were tied in with
a national radio broadcast as the
Plymouth Motor Car Company
announced its 1936 model with a
sound motion picture presenta-
tion . . ."
* * *
". . . an audience of 20.000
persons saw a Modern-projected
program at the A&P Birthday
Party in Madison Square Garden."
* * *
". . . a single audience of
13.000 in Philadelphia's Conven-
tion Hall witnessed the Ford
Motor Company's picture Rhap-
sody in Steel."
". . . a campaign for Metro-
politan Life Insurance Company
resulted in a health education pic-
ture being shown to 15.000,033
people."
". . . 4,200 people in one day
saw the B. F. Goodrich film pro-
gram in Orangeburg. South Caro-
lina. Total population of Orange-
burg: 8.000."
And so it went through showing
records for H. J. Heinz Company,
Brown and Williamson Tobacco
Corporation, Plymouth and Dodge
regional sales meetings and theatri-
cal distribution (initiated in 1936,
also) for still-active sponsors such
as the National Association of
Manufacturers, Weyerhaeuser,
Westinghouse, the Institute of Life
Insurance, American Iron & Steel
Institute . . .
Principle of Audited Circulation
On June 20, 1935, Modern was
already advertising a principle for
which it has become a principal
advocate and a foremost exponent
in the industry. In Advertising
& Selling, it proclaimed:
"Now you can get Audited
Circulation' in Industrial Talk-
ies."
But that's a short mile ahead in
this narrative from history.
In 1937. the Federal Communi-
cations Commission asked the
Western Electric Company to di-
vest itself of some of its ERPI
activities. Arlinghaus proposed
that employees of the distribution
department take over its owner-
ship. The bid was accepted and
an independent corporation was
formed under the Modern Talking
Picture Service banner. Modern
was incorporated on July 1. 1937.
BUSINESS SCREEN MAGAZINK
M The story of Modern, which begms on these pages, is one we
have lived with these past two decades. Business Screen was
founded the year following Modern's corporate birth . . . this
series salutes a conletnporary wliose high standards and prac-
tices have advanced the entire business film medium. — OHC
Of the original seven employees,
six are still associated with
Modern.
First Officers Are Named
Frank Arlinghaus. associated
with ERPl through the early
j pioneering days of sound, became
Modern's first president and re-
Jmains so in this 21st year of its
independent entity. William "Bill"
IMacCallum, the first "licensee" as
1 ice President Bill MacCallum
u (/.s Modern's first licensee . . .
, MacCallum Pictures, had joined
lERPI itself in January. 1937 and
jbecame one of the first directors
'of the "new" Modern. (He be-
icame a vice president in October,
i 1948. ) Another director was Dan
! Collins, who held a position in
ERPI's parent company. Western
Electric and Howard Eberle, who
I returned to Western Electric in
1 1942, was Modern's first Secre-
|tary-Treasurer. He continues to
I serve Modern as Secretary and in
;June, 1951, became a director.
I Ed Manke, who came over from
jERPI in February, 1938, is the
sixth of the original seven em-
ployees who are still associated
I with Modern.
Started With 35 Licensees
Modern began its solo flight into
I lie future with 35 licensees on
I board. Among them was Bernie
) Payne, then and now Modern
licensee in Cleveland where B. W.
Payne Films is the only one of
the company's present non-theatri-
(Cal exchanges associated with
I Modern since the beginning of its
I corporate life.
Almost simultaneously with
Modern's independent status, came
la new era in the distribution of
sponsored motion pictures. 16mni
sound-on-lilm was making rapid
headway throughout the country
among industries, churches,
schools, county agents and other
organized groups who were acquir-
ing their own sound projectors.
Modern's First 16mm Picture
Projection service or "club
show" arrangements were still the
most effective way to reach specilic
target audiences, however, in these
late 3()'s. For Westinghouse,
Modern circulated the company's
Golden Jubilee picture New Fron-
tiers as its first 16mm film (show-
ings began in May, 1936); for the
American Iron & Steel Institute,
Steel — A Symphony on Industry.
was offered in a February, 1937
magazine advertisement and was
another Modern "first" — the first
film to be offered to self-equipped
I6nim audiences.
The first account sold by Mod-
ern as an independent company
was Hiram Walker. The film:
Keeping Nature on Its Course,
distributed in 1937 and for several
years thereafter.
Another "First" in 1941 . . .
The next major step in 16mm
distribution to self-equipped audi-
ences took place in 1941. Modern
mailed to adult audiences a pro-
motion listing six titles and book-
ing requests for that promotion are
said to be coming back as recently
as four years ago.
The opening of a Chicago sales
office late in 1940 carried forward
Modern's progress toward nation-
wide service and supervision for
both its accounts and the growing
thousands of 16mm audiences.
Richard M. Hough, now one of
Modern's vice presidents, had or-
ganized the Allied Film Exhibitors
in California.
Modern bought into Allied,
gave it a blanket franchise for the
West Coast and Dick Hough
joined the parent company to set
up the Chicago sales office which
he still heads.
In 1942, with an inventory of
28 non-theatrical titles. Modern
switched its major emphasis from
projection service "club shows" to
its present form of distribution to
"self-equipped" audiences . . .
(CONTINUED IN NEXT ISSUE)
In production along the Union Pacific trackside: Gate & McGlone's
script chief Walter Wise (center) checks a human relations point in film.
The EssencE of Public Relatinns
The Union Pacific Railroad Shov/s Its "Company Manners"
and Offers an Example for All Enlightened Management
Sponsor: Union Pacific Railroad
Title: Company Manners, 20
min., color, produced by Cate
& McGlone; script by Walter
Wise.
M The terms "public relations"
and "human communications"
have achieved recognition and pro-
fessional stature in business but
there are surprisingly few motion
pictures which interpret their real
meanings to the public, to com-
pany employees and to manage-
ment.
The Union Pacific's latest film.
Company Manners, is a first-rate
exposition on the functions of its
Press. Radio and Television de-
partment but it is an even better
summation of the broad scope of
an industry's acceptance of the
responsibilities of all its people for
human communications, for en-
lightened relations with the public.
People Make the Company . . .
The measure of Company Man-
ners lies in this passage from the
script: "A famous corporation
once proclaimed that a corporation
has no soul. That statement is
only partially correct. It has no
soul of its own. It relies on 50
thousand railroaders to give it
form and substance and to give it
meaning ..."
Pictorially. the film presents a
very comprehensive pattern of the
UP's press and photographic
people in nearly every aspect of
Right: good public relations is "every-
body's business along the Union Pacific . . .
their jobs. Inter-related are scenes
of other UP workers, doing equally
important public relations work:
the conductor of a domeliner; a
clerk in reservations, a freight
salesman, office workers and sec-
tion hands ... all of them fulfill-
ing the company's adage that
"good communications with the
public is everybody's business."
There are several "key" epi-
sodes where UP railroaders have
rendered courteous service, be-
yond the call of duty, making
friends for every worker along the
right of way.
A Picture Worth Seeing
Company Manners is "must"
viewing for any management team
in modern business. Its coverage
of the practical aspects of press
relations is comprehensive enough
to serve as a "short course" on the
work of a p.r. department. News-
paper, radio and tv activities and
the road's photographic and film
production functions are thorough-
ly defined in picture and sound.
Through it all there is the keynote
of "responsibility" which sets
Company Manners and the UP
apart as examples of enlightened
business citizenship. 9
NUMBER 2
VOLUME 19
1958
PflEVIEWS
of IVew Films
Pictures from Business and
Church Serve Wide Audience
Above: two telephone
engineers visit a
proiliicer to discuss
a film on floor care.
Right: the film goes
into detiiil on all
elements involved in
cleaning floors and
protecting them from
iinnecessarv abi4ses .
A Flnnr Show" That Sparkles
Bell Trains Maintenance Crews to be "Polished" Performers
Sponsors: American Telephone &
Telegraph Company.
Title: Floor Show, 42 min., color,
produced by Sound Masters,
Inc.
ir Have you ever admired the
sparkling floors in telephone build-
ings and thought: "Beautiful . . .
How do they do it?"
This new Bell System training
film shows how they do it. It is
a comprehensive wrap-up on the
"hows" and "whys" of cleaning,
waxing and polishing floors of
linoleum, vinyl and asphalt tile.
Floor Show is in two parts —
either of which can be shown as
a unit itself. One half (26 min.)
deals with cleaning floors, the
other half (16 min.) with protect-
ing them from wear and tear.
For an idea of how useful the
film can be, consider these statis-
tics: A staff of more than 12,000
house-service people spend a sig-
nificant portion of their time main-
taining the Bell System's linoleum
and tile covered floors which
spread over 110,000,000 square
feet, or about four square miles.
(Downtown Manhattan, from 1 4th
Street, south to the tip, is about
four square miles, or 2,500 acres.)
These people apply a million
and a quarter pounds of soap onto
this broad expanse of floor area
each year to clean it. They spread
220,000 gallons of wax and resin
finishes over it each year to pro-
tect it.
Floor Show will help train new
house-service people in proper
techniques of doing this vast job
— and very probably improve the
technique of old-timers, as well.
As a public service, AT&T will
also make the film available to
schools, business organizations and
institutions through Bell System
Telephone Companies 9'
PrnniDtinq Chain Saw Safety
Sponsor: Homelite Division of
Textron, Inc.
Titles: CItain Saw Safety Pays
Off, and Chain Saws Pay Off on
the Farm, 25 and 27 min., color.
jH^^^BB^K] %
mMriA
produced by Victor Kayfetz
Productions, Inc.
M These films are designed to show
proper, safe and productive prac-
tices of today's woodsmen and
farmers in logging and home wood
lot operations. Produced for
Homelite, manufacturers of gaso-
line powered chain saws, the films
contrast the old-fashioned hand
methods of wood-cutting with the
power chain saw methods of today.
They show the advantages of the
chain saw under actual forest and
farm conditions in felling, limbing
and bucking trees of all sizes.
Made with the cooperation of
the American Pulpwood Associa-
tion and with the technical assis-
tance of its safety engineers. Chain
Saw Safety Pays Off stresses the
safe practices observed by profes-
sional woodsmen at work: proper
maintenance and care of the chain
saw, safe clothing worn on the job.
the correct way to handle the chain
saw in cutting, the proper stance to
take, and the special way heavy
logs can be lifted and stacked safe-
ly by one man.
Cliain Saws Pay Off on the Farm
shows how the farmer fells his trees
and hauls them to a pulpwood mill
for a cash sale. The farmer can
improve his property by felling dis-
eased trees, by clearing unwanted
growth and obstructions and by
cutting logs for firewood.
Cfiain Saws Pay Of] on the Farm
is available on free loan from the
Farm Film Foundation, 1731 Eye
Street. N.W., Washington 6, D.C.
B/w prints for television distribu-
tion are available. y
Hdw a Priest Spends His Day
Chicago Archdiocese Aims a Documentary at Religious Life
Sponsor: Radio and Television
Office. Catholic Archdiocese of
Chicago.
Title: Twenty Four Hours, 26 'i
min.. b&w. produced by Fen-
ton McHugh Productions, Inc.
•fx This is a documentary film with
a purpose: to encourage vocations
to the priesthood.
In simple, straightforward style,
it tells the story of Twenty Four
Hours in the life of a parish priest.
Above: religious duties occupy a
big part of "Father Gordon's" day.
From the time he is aroused from
bed before dawn to administer the
last rites to a dying man in a hos-
pital operating room until he ends
his activities by proctoring a teen-
agers' dance, the camera follows
"Father Gordon," assistant pastor
of "St. Mary's" parish, through
his daily doings.
The film manages to weave
clerical and non-clerical duties into
an interesting continuity; so that
the result is an accurate and ab-
sorbing account of what a priest
does with his day. For example,
while an admittedly important part
of his work is concerned with read-
ing Mass, visiting the sick, baptis-
ing infants and conducting religious
information classes. "Father Gor-
don" also is coach of the grade-
school baseball team and a speaker
at civic luncheon meetings.
Much of the real-life impact of
the film stems from the fact that
it was made in actual parish sur-
roundings. Several parishes in the
Chicago area were used as loca-
tions. Another factor leading to
this end is that only one profes-
sional (the actor who is "Father
Gordon") was used. All the
others who appear in Twenty Four
Hours are "just folks"; members of
the various parishes in which the
documentary was filmed.
Authentic background music for
scenes showing Catholic cere-
monials is from recordings made in
France featuring a choir of Soles-
mes monks in Gregorian chants,
supplied by courtesy of London
Records.
The film was written by Fenton
P. McHugh and Rev. John S.
Banahan, and directed by Ernest
A. Lukas. Cameraman was Lutz
H a p k e ; production manager.
James R. O'Riley; recording was
by August M. May. ^'
Below: all of the fihn's scenes
were made in parish surroimditigs.
BUSINESS SCREEN MAGAZINE
Martin's Matador Story—
"The Missile Man"
Fighter for Freedom
sponsor: Glenn L. Martin Com-
i pany.
Title: The Missile Man, 28 min.,
color, produced by the sponsor.
:i When the Air Force success-
I'ully launched their Matador Mis-
die, the Glenn L. Martin com-
pany had just cause to feel proud
i)f their part in its production.
!\fter a time, much information
i:oncerning the assembling, launch-
ing and tracking of the missile
j)ecame declassified and released
lo the public. The company then
liecided to produce a film about
LMunciung a Martin "Mauuior"
ht missile so all could see as much
|!S possible what goes into the pro-
Iluction and use of such a weapon.
The Missile Man has about as
luch unclassified information
I bout the Matador as has ever
I lieen presented before. It was
limed on location at launching
* |ites and, among other things,
hows the Air Force team re-
ponsible for the use of this
""eapon and how they carry out
|heir mission.
\ Prints are available for school
nd adult groups through Modern
alking Picture Service, Inc., ex-
lianges on a free-loan basis. ^'
Scene in "By Their Deeds" shows a giant compression tester at work . . .
Meet the Reclamation Engineer
New Government Film on His Work Is Aimed at Wide Audience
It's a Neat Trick ... in these
days of ominous international
headlines, of more tv screens lit
up than ever before, of more radio
announcers announcing ... to get
and hold attention.
It's a neater trick to grab and
hold, all in the same package, the
eyes and ears of a starry-eyed,
fresh-from-college engineer and his
older, more cynical counterpart
who wants '"nothing but the facts."
That was the job the United
States Bureau of Reclamation, De-
partment of the Interior, handed
to Thos. J. Barbre Productions in
connection with the making of its
documentary film. By Their Deeds.
A 30-minute, sound-color produc-
tion, the title borrows from a
Biblical text and implies that "by
their deeds America's reclamation
engineers shall be known."
Film Serves Three Purposes
The Bureau wanted the film for
three purposes:
1. To interest young engineers
in careers with the Bureau.
2. To provide a documentary,
semi-technical outline of the work
of the Bureau.
3. To appeal to a general audi-
ence as is found in schools, clubs
and among tv viewers.
The "deeds" covered in the pic-
ture vary from barring down rock
high up the sheer face of Glen
Canyon, to running down obscure
water law in dusty archives, to
building a dam with concrete, to
helping others develop projects in
remote ocean zones oceans away.
By Their Deeds is the first
Bureau film in history to be con-
tracted entirely "on the outside."
The engineering headquarters
office in Denver negotiated with
Barbre to deliver a completely
scripted, photographed and assem-
bled package.
Later, by mutual agreement, one
or two Bureau-shot sequences were
incorporated to save budget; but
the project was still considered a
one-package deal.
Cover Wide Operational Range
Deeds was thus a pioneer film.
Many persons had to be consulted
— -in the planning, in the scripting,
in the shooting, and in the final
recording. All of the various de-
partments involved had to be made
to feel that their activities were
well represented.
To appeal to the three types of
audiences to which it will be
shown, the finished film mixes
dashes of lightness to heavy tech-
nical sequences, and vice versa, for
maximum interest and eft'ective-
ness.
Example: The Bureau's five-
million-pound compression tester
is shown crushing a 30-inch thick
column of concrete. The very next
scene shows the four-story high
monster snuffing out the flame of
a tiny candle with no damage to
the candle.
Light Touch and Heavy Facts
Example: In a recreation scene,
a pretty girl is shown riding an
aquaplane on an artificial lake,
quite a departure from the "aU-
man" practices common to most
government films.
Example : After a rather "deep"
sequence of laboratory procedure
and compaction testing of earth.
the last scene of the sequence, a
close-up of a mortar and pestle,
dissolves to an on-site close-up of
a sheepsfoot roller, a tons-size
mortar and pestle.
The film takes viewers through
the steps necessary to conceive,
design and build a project, from
determining the need and obtain-
ing congressional approval through
maintenance of the finished com-
plex. Two huge dams were
"built" during the picture, one of
concrete and one of earth.
First Film on Glen Canyon
One particular sequence, which
had both the Bureau and Barbre
concerned at first, turned out to
be a nice "plus" to the film. When
prime bids were opened for the
Glen Canyon Dam, the film had
not been contracted for. So only
Bureau photographers shot the
event ... in black and white film.
A vital part of the whole story,
the scene had to be used. It was
finally decided to work the black
and white scene into the color film
as a "newsreel" of the event. Suit-
able newsreel background music
was used, and the sequence fit in
perfectly.
By Their Deeds was recently
shown before delegates to the
Federal Extension Service Visual
Aids Workshop in Washington ^
Teaching Youngsters
Respect for Trains
Sponsor: The Baltimore and Ohio
Railroad.
Title: Otto N abetter and the Rail-
road Gang, 15 min., color, pro-
duced by Ted Eshbaugh Studios,
Inc.
"¥■ This color cartoon, designed to
promote juvenile adherence to
safety rules, tells the story of Otto
Nobetter, a little boy who is
tempted to throw stones at passing
trains. Through an imaginative
dream sequence, Otto is harassed
by the "Railroad Gang" (the en-
gine, the box cars and the safety
signals! whom he has heretofore
abused. The climax of the film is
highlighted by the big diesel train
chasing him to his home where the
disaster of a crash is averted by his
last-second acceptance of the Safety
Rules.
The film includes a tuneful theme
song which might become a hit
among school children.
Baltimore & Ohio will distribute
the film to school and television
audiences. W
UMBER 2
VOLUME 19
1958
-39
: THE SALES MANAGER'S :
j AUDIO-VISUAL GUIDE \
Selected Motion Pictures and Slidefilms for Sales Training
i-r Following our editorial premise that there
is nothing wrong with our national economy
that a million inspired salesmen can"t help fix.
the Editors of Business Screen present this
useful selection of readily-available motion
pictures and sound slidefilms from free-loan,
rental and purchase sources. In addition,
better and more extensive use of your com-
pany's own films and some of the extensive
product pictures available on a free-loan ba-
sis from suppliers can help to prepare sales-
men for greater results in the field. Well-pre-
pared sales meetings, including proper room
setup, arrangements for projection, good ven-
tilation, etc. are basic to successful presenta-
tion of these films. 9
FREE LOAN FILMS
See the general source list on
pages 45-46 for addresses of
film sponsors and distribu-
tors of these free loan films.
All I Can Do, 23 min.. b w.
Coopers, Inc. Demonstrates
five basic steps of good salesman-
ship which, if practiced, will help
salesmen increase their sales and
build up good customer relations.
Source: Modern.
The Big Little Things, 30 min.,
b w. Coopers, Inc. A retail
sales training film demonstrating
the importance of small acts
which can and do influence a
customer for or against buying.
Source: Modern.
Calling All Salesmen, 14 min.,
color. Life Magazine. Animated
cartoon shows salesmen that
national advertising of the prod-
ucts they sell to be retailed lo-
cally is also local advertising;
this advertising helps retailers
sell the products the salesmen
supply. Source: Life.
The Care and Handling of Buy-
ers, 4,5 min., b/w. Republic
Steel Corp. Tips on fundamentals
of successful selling, gathered
from nationwide surveys. Pre-
sented in story form. Source:
Modern.
Chuck Woods-Go Giver, 26 min.,
b/w. Wood Conversion Co.
Gives retail lumbermen examples
of effective selling techniques
and proper customer relations.
Source: Wood.
The Conference Method As a
Selling Tool, 32 min.. color,
Texaco. Designed to teach Texaco
salesmen how to conduct a con-
ference with dealers which
draws the dealers into discus-
sions of their own individual
sales problems, faces them into
sales point solutions. Source:
Texaco.
Counter Measures, 16 min.. color,
Eastman Kodak Co. Catches
the bumbling store clerk in the
act as he goofs sales (of cam-
eras); shows model druggist
using good sales techniques to
help people buy intelligently.
Source: Kodak.
Design For Selling, 30 min.. b w,
Johnson & Johnson. Dramati-
cally portrays need and methods
for modernizing interiors of drug
stores to meet the new buying
habits of customers. Merchandis-
ing ideas included in the story.
Package program consists of film,
leaflets and other materials.
Source: J. & J.
Down To Earth, 28 min., color,
American-Standard. A crotch-
ety Irish plumber, a toiirh of
"boy-meets-girl," an invasion of
the Pearly Gates and a heavenly
"Earth-o-scope" combine to do a
down-to-earth sales indoctrina-
tion job; getting plumbing con-
tractors and journeymen plumb-
ers interested in "journeyman
selling." Source: A-S.
East Side- West Side, 20 min.,
color, Don M. Casto Org. Mer-
chandising concepts involved in
regional shopping centers, plus
many aspects of center planning
and construction. Spans a typical
center from drawing board to
grand opening. Source: Casto.
Four Steps To Sales, 27 min..
color. Bell System. Deals with
simple sales principles and tech-
niques helpful in business office
selling. Portrays selling experi-
ence of a typical service repre-
sentative who, through trial and
error plus guidance of her super-
visor, learns to apply four simple
steps to better selling. Source:
Bell.
The French Stamp of Fashion,
13 min. and 7 min., color.
Leather Glove Producers of
France. Part I is travelogue-type
documentary of French glove in-
dustry. Part II shows merchan-
dising and retail sales people
correct technique of selling the
Below: the Republic Steel Company's "Order Maker's Institute" pro-
grams have provided outstanding examples of resultful visual presentation.
French leather glove. Sourci
Gottlieb.
It's Good Business, 30 min., b/'
Bates Mfg. Co. Picture a
swers such questions as: "Wh
about gifts?" "What about r
ciprocity?" for salesmen ar
purchasing agents. Also touchi
courtesy on part of purchasers
salesmen and purchasing po
icies. Dramatic story stars Ne
Hamilton, stage and screen sta
Source: Bates (also purchase-
$56.75 fob New York).
It's the Little Things That Cour
30 min., b/w, Bates Mfg. C
Spotlights better selling tec
niques by dramatizing sales prii
ciples frequently neglected
forgotten. Source: Bates (ah
purchase — $61.90 fob New York
It's Up To You, 25 min., colo
Kraft Foods & National Re
taurant Assn. Designed to sho
food service operators and su
pliers facts about merchandisin
selling, and advertising
methods to build their busines
Source: Kraft.
A Little Time for Henry, 17 mil
color, Republic Steel. Animat<
cartoon about a salesman's ma
agement of his time. How bett
sales come from planning tin
expenditure to best advantage
shown. Source: Modern.
Of Time and Salesmen, 35 mii
b w. Dun & Bradstreet. Suj
gests to salesmen ways of plai
ning their working day to get tl
most effective use of minutes ai
hours spent on customer cal
and interviews. Source: Moder
The Story of Oil Marketing,
min., color, Shell Oil Co. Ho
oil is sold and how young m<
can prepare for careers in o
marketing. Explains means
good service — getting produc
to the customer when, where, ar
how the customer wants thei
Source: Shell.
Success Story, 30 min., h/v.
Johnson & Johnson. Sequel fil:
to Design For Selling. Tells ho
to modernize exteriors of dri
stores for eye appeal and mo!
effective di.splay of merchandis
Package program includes filr
booklets and "how-to-do-it" mai
ual. Source: J. & J.
Telephone Courtesy, 25 mir
1) w. Bell System. A typic;
businessman runs into diflicultif
one day when he tries to phone h
office. He starts thinking aboi
the telephone habits of his offi(
and puts on a "telephone show
(CONTINUED ON PAGE 42
BUSINESS SCREEN MAGAZIN
imagination and sicill produced . . .
RUBBER FROM OIL
Chemistry created butyl rubber, engineering developed a process
for making it, research found hundreds of applications, and now
Campus Films has shown the same kind of imagination and
skill in producing a significant motion picture.
"Rubber From Oil" is the latest in a series of motion pictures pro-
duced for the Esso Companies.
If you have a story to tell, let Campus Films tell it — skillfully,
dramatically, persuasively.
Campus Film Product/ons, /nc. iQp]
I4EA5T53RD STREET, NEWYORK22.N.Y. -PLAZAa-aZSO
THE SALES MANAGER'S FILM GUIDE
(continued from page 40)
for his staff to point out obvious
bad phone habits which can cause
discontent among his clients and
customers. Illustrates and under-
scores good phone habits and their
value. Source: Bell.
Sales Training Films
You Can Rent or Buy
Here are selected 16mm
sound motion pictures avail-
able from specializing pub-
lishers and distributors of
sales training texts, etc.
Consult data on daily rental,
print purchase terms. See
source list for addresses of
producing firms.
16MM MOTION PICTURES
Approach, 11 min., b/w, McGraw-
Hill Book Co. Correlated with
Russell and Beach's A Textbook of
Salesmanship, film stresses the
importance of a well-planned sales
interview. Do's and dont's illus-
trated. Follow-up filmstrip also
available. Source: McGraw — pur-
chase, motion picture — $65.00,
filmstrip — $5.00.
The Bettger Story, 30 min., b/w,
Dartnell Corp. Frank Bettger,
author of the book "How I Raised
Myself From Failure To Success
In Selling," is shown demonstrat-
ing the points in his book which
will assist any salesman in mak-
ing himself better and more suc-
cessful. Overcoming objections,
making the sale in spite of com-
petition, the important secret of
salesmanship — all are dramatical-
ly presented. Source: Dartnell —
purchase, $250.00; rental, $1.00
per person attending each show-
ing with a minimum charge of
$40.00, plus transportation both
ways.
Closing the Sale, 30 min., b/w,
Dartnell Corp. Famed sales
team of Borden and Busse demon-
strate five specific methods for
closing sales which e.xperience has
proved to be the most practical
and effective. Also helps salesman
or dealer overcome fear of ask-
ing for an order when the time
comes. Importance of sincere cus-
tomer service is also stressed.
Source: Dartnell — purchase,
$250.00; rental $1.00 per person
per showing with minimum
charge of $40.00, plus transporta-
tion both ways.
The Face In the Mirror, 28 min.,
b/w. Jam Handy Org. Presents
good and bad selling so that sales-
men can see themselves at their
best and worst — as the prospect
sees them. A typical salesman is
portrayed by James Dunn, Acad-
emy Award Winner in A Tree
Gi-ows In Brooklyn. He gets a
series of lessons in selling that
gives him food for thought and
starts him off on a train of self
analysis. Source: Jam Handy —
purchase, $122.50; rental, $25.00
first day, $15.00 second day,
$10.00 each day thereafter.
Hitting Hot Buttons, 45 min.,
color. A graphic presentation of
Jack Lacy's sales training course.
Methods and points aimed at con-
verting doubtful prospects into
solid customers. Fifteen tech-
niques to build star salesmen.
Also explains how prejudices can
be overcome and tells three main
objections and how to by-pass
them. Source: Ideal — rental —
$1.00 per person for first 100 per
show (minimum $40.00), 50c per
person for all those after first 100.
How To Develop Your Dynamic
Power, 30 min., b/w, United
World Films, Inc. Dr. Norman
Vincent Peale illustrates the ne-
cessity to re-evaluate, self-analyze
and think correctly for self-
improvement. To develop drive
necessary in today's competitive
society. Dr. Peale stresses impor-
tance of relaxing the mind and
shifting from negative to posi-
tive thinking. Developed for sales
training and management groups.
Source: United World — purchase
— $195.00; rental — $40.00 per
show ( rental fee can be credited
against purchase within 60 days).
How To Sell Quality, 30 min.,
b 'w, Dartnell Corp. Script
taken from booklet "How To Sell
Quality," by J. C. Aspley. A typ-
ical frustrated salesman is taken
through a series of eye-opening
sequences in which be observes
topflight salesmen of quality prod-
ucts and services in action. He
convinces himself that selling
quality is the answer to price com-
petition and the best way to build
a future in selling. Source:
Dartnell — purchase, $250.00;
rental $1.00 per person per show-
ing with minimum charge $40.00,
plus transportation both ways.
How To Talk Business To Win,
30 min., b w, United World
Films, Inc. Millard Bennett,
known as "The Voice of Selling"
alerts both the employer and em-
ployee to the important fact that
basically everyone is a salesman ;
good salesmanship is required in
almost every facet of life. How to
apply knowledge in persuasive
manner; how to use it to get emo-
tional response and motivate
people to think and act are ex-
plained. Four basic skills neces-
sary for success stressed : knowl-
edge, experience, ingenuity and
initiative. Source: United World
— purchase — $195.00; rental —
$40.00 per show. (Rental fee can
be credited against purchase with-
in 60 days.)
How To Up Sales By Better Sales
Supervision, 30 min., b/w.
United World Films, Inc. Borden
and Busse, famed sales training
team, present answers to sales
supervision problems — how to
turn "drivership" into "leader-
ship" which can make salesmen
work harder and better than
money alone could ever make them
work. Available as a package with
Leader's Outline Meeting Guide
and 10 individual supervisor's
work kits. Source: United World
Salesmen Understand complex jacts un technical products, service in-
formation, etc., when they are pictured in 16mm sound films or sound
slidefilms. A wide variety of iiuhtsirial films is availah.e.
— purchase, $295.00 for complete
package.
The Importance of Selling, 20
min., b w. Encyclopaedia Bri-
tannica Films. Emphasizes the
services provided by salesmen to
business and the consumer. De-
scribes the structure of typical
sales organization and shows the
duties of sales executives, follow-
ing a product to its ultimate sale
to the consumer. Source: EBF —
purchase, $100.00.
Making That Sale, 17 min., b/w,
McGraw-Hill Book Co. Method>
of closing difficult sales and neec
of effective follow-up are pit.
sented as given in Russell am
Beach's A Te.rtbook of Salesman
■^liip. Demonstrations of products
and meeting objections are stress-
ed. Follow-up filmstrip also avail-
able. Source: McGraw — purchase,
motion picture — $100.00, filmstrip
—$5.00.
Memo To a Salesman, 30 min,,
b/w. Fortune Films. Spoofs the
paperwork involved in selling and
shows the frustration of the sales-
man in handling the mountain of
paperwork at his own desk. Also
demonstrates the worst examples
of the inter-office memo in the
sales department. A sequel to The
Salesman, starring Dave Oliver.
Source: Fortune — purchase —
$200.00 (some short-term loan
and preview prints available —
allow one month's advance notice).
Opening the Sale, 30 min., b/w,
Dartnell Corp. Borden and
Busse, famed sales team, demon-
strate to salesmen certain skills
and techniques they can use to im-
prove the effectiveness of their
approach and ease their way to
the order. Source: Dartnell — pur-
chase, $290.00; rental, $1.00 per
person per showing, with minimum
charge of $40.00 per show, plus
transportation both ways.
Overcoming Objections, 30 min.,
b/w, Dartnell Corp. Borden and
Busse demonstrate how salesmen,
distributors, jobbers, and dealers
can change objections from stum-
bling blocks into sales gettinp
stepping stones. Concentration is
on basic techniques that can make
any objection lose force — without
the customer losing face. Source:
Dartnell — purchase, $250.00;
rental $1.00 per person per show-
with minimum charge of $40.00
per show, plus shipping charges
both ways.
The Power of Enthusiasm In
Selling, 30 min., b w, Dartnell
Corp. Dramatizes the importance
of salesmen learning more about
their product and the problems of
those on whom they call. Demon-
BUSINESS SCREEN MAGAZINE:
strates that sincere enthusiasm
based on knowledge is one of the
most important personality fac-
tors in selling. Source: Dartnell
—purchase, $290.00; rental, $1.00
per person per showing with a
minimum of $40.00 per showing,
plus shipping charges both ways.
THE SALES MANAGER'S FILM GUIDE
Preapproach, 11 min., b'w,
McGraw-Hill Book Co. Prep-
aration for the sale involves ex-
tensive planning — how a sales plan
can be adjusted to meet expecta-
tions of buyer. From Russell and
Beach's A Textbook of Salesman-
ship. Follow-up filmstrip also
a\ailable. Source: McGraw — pur-
ihase, motion picture — $65.00,
filmstrip — $5.00.
Presenting Your Sales Case Con-
vincingly, 30 min., b/w, Dart-
nell Corp. Borden and Busse pre-
sent five techniques to assist sales-
men in convincing the prospect or
buyer that they should buy their
product. In some selling sequences
they demonstrate "soft spots" in
sales interview which cause lost
orders — and what can be done
about them. Source: Dartnell
— purchase, $250.00; rental $1.00
per person per show with mini-
mum of $40.00 per show, plus
Ishipping charges both ways.
Prospecting. 20 min., b /w,
McGraw-Hill Book Co. Three
salesmen are interviewed on how
■they selected a prospect. Explains
their methods and makes mention
of other systems for getting new
customers. Correlated with Rus-
jsell and Beach's A Textbook of
ISalesmaiisliip. Follow-up filmstrip
ialso available. Source: McGraw —
[purchase, motion picture — $65.00,
jfilmstrip — $5.00.
The Right Approach, 6 min., b/w
or color, Crawley Films Ltd.
Importance of using the right
lopening to start sale flowing
'smoothly. A welcoming atmos-
iphei-e to the store through the at-
ititude of sales staff. Source:
llnternational Film — purchase,
color— $75.00, b/w— $40.00; rent-
al $4.50 a day, $9.00 a week.
1
[The Salesman, 30 min., b/w,
I Fortune Films. Dave Oliver
jstars as the salesman attending a
typical ( horrible example-type )
pales convention, complete with
bliche-ridden convention sales ha-
irangue. He expresses all possible
ifacial reactions. Useful both as a
lumorous opening to any sales
imeeting and a "how-not-to-do-it"
demonstration of boring any sales
(ludience to death unless meetings
lire properly conducted. Source:
iFortune — purchase — $200.00
|(some preview and short-term
oan prints available — allow one
nonth's advance notice).
The Salesman Makes a Call, 30
min., b/w, Fortune Films. A
parody on sales techniques shows
Dave Oliver as the salesman wait-
ing in the outer office of a client,
remembering everything his boss
told him to say when he sees the
customer, figuring out strategies
for making the sale. Surprise
ending makes this film particular-
ly humorous. Another "horrible
example" or introduction to sales
training course production.
Source : Fortune — purchase,
$200.00 ( some preview and short-
term loan prints available — allow
one month's advance notice ) .
Selling America, 21 min., b/w.
Jam Handy Org. Benjamin
Franklin, America's first star
salesman, laid down rules to help
sell personalities, ideas and mer-
chandise. In modern selling situ-
ations, these precepts are applied
to selling many kinds of merchan-
dise and intangibles — methods
good in any type of business.
Source: .Jam Handy — purchase,
$85.00; rental (applied to pur-
chase within 30 days) $18.00 first
day, $14.00 second day, $7.00 each
day thereafter.
Selling the Sizzle, 30 min., color,
Fotovox, Inc. Elmer Wheeler,
known as the salesman's salesman,
presents a condensed version of
his sales training course in this
film. His five points to improve
sales and customer relations are
demonstrated. Source: Ideal —
rental — $1.00 per person for first
100 per show (minimum $40.00),
50c per person for all those after
first 100.
Selling Your Personality, 11
min., b w or color, Crawley
Films, Ltd. Graphic demonstration
of courtesy, intelligence and inter-
est in the customer that makes for
sales and re-sales. Right and wrong
methods of retail selling demon-
The "Stars of Selling" Perform in Six Motion Pictures
Stars of Selling, 6 motion pic-
tures, b/w. Jam Handy Org. 14
guest stars who reached the top
by selling contribute the cream of
their experience to salesmen of
America. Arthur H. ( Red ) Mot-
ley, makes the introductions and
clinches each point. He also gives
a running commentary. Source:
Jam Handy — purchase price per
unit $290, extra prints $145 each.
Titles of pictures in Stars of
Selling series :
Salesman's Importance, with
Point of Closing, Use of Time,
and How Buyers Think, approx.
30 min., Vice President Nixon
opens film; Mr. H. Bruce Palmer,
President, Mutual Benefit Life
Ins. Co., describes his method of
"closing." Herman C. Nolen, Pres-
ident, McKesson and Robbins, Inc.
shows how he best makes use of
his time, and Hudson S. Sayre,
President, Norge Div., Borg-
Warner Corp. tells how buyers
think.
Using Objections, Showing and
Proving. Getting the Decision.
Making Buyers Work For You.
approx. 30 min., Alfred C. Fuller,
Chairman of Boai'd and "first
salesman and founder" of Fuller
Brush Co., explains his use of
objections; Byron Nichols, General
Manager, Group Marketing,
Chrysler Corp., demonstrates
"showing and proving;" Philip
M. Talbott, Senior Vice President,
Woodward and Lothrop, and Pres-
ident, U. S. Chamber of Com-
merce, gives his experience on get-
ting customer to decide. Harry
Abram, Chevrolet salesman, who
sells more than 600 cars a year,
shows how his customers bring in
new ones.
Your Personal Relations In Sell-
ing, approx. 20 min., Guy Sorel,
screen and TV star, shows how
effective selling principles are
based on fundamentals of man-to-
man relationships.
Importance of Selling, Getting In,
Being a Pro, Buying Appeals,
approx. 30 min., Sinclair Weeks,
Secretary of Commerce; Wade
McCargo, President, McCargo and
Baldwin Stores; R. S. Wilson,
Executive Vice President, Good-
year Tire & Rubber Co. ; and John
M. Wilson, Vice President, Na-
tional Cash Register Co., cover the
points in this film.
Getting Yourself "Hot," Getting
Yourself Ready, Sticking To It,
Helping Them Purchase, approx.
30 min., Joseph Kolodny, Manag-
ing Dir., National Association of
Tobacco Distributors ; Mrs.
Brownie Wise, Vice President and
General Manager, Tupperware
Home Parties ; John M. Fox, Pres-
ident, Minute Maid Corp., and
Mrs. Rita Breithut of Gimbel
Brothers, each give their ideas on
the subjects of the titles.
Handling Yourself Effectively,
approx. 20 min., Alan Bunce,
screen and TV star, gets laughs
and profits from them, as he
spends his off-day as a wholesale
salesman looking in on masters of
the retail trade.
strated. Source: International
Film — purcha.se, color — $100.00,
b/w— $50.00; rental, $6.00 a day,
$12.00 a week.
Sense Into Dollars, 13 min., b/w
or color, Crawley Films, Ltd.
Descriptive selling and multiple
sales within a department com-
bine with suggestion of featured
merchandise in other departments.
Source: International Film — pur-
chase, color — $125.00, b/w —
$62.50; rental $6.00 a day, $12.00
a week.
Success Story, 8 min., b/w or
color, Crawley Films, Ltd. The
opportunities for building a per-
manent career starting as a sales-
clerk and moving through the
higher levels of employment to a
position as a buyer. Source: Inter-
national Film — purchase, color —
$85.00, b/w— $45.00; rental $4.50
a day, $9.00 a week.
Telephone Technique, 9 min.,
b/w or color, Crawley Films,
Ltd. General telephone manners,
knowledge of stock, correct names
and addresses and importance of
descriptive vocabulary when speak-
ing of merchandise. Source: In-
ternational Film — purchase, color
— $90.00, b/w— $45.00; rental
$4.50 a day, $9.00 a week.
The Things People Want, 20 min.,
b/w. Jam Handy Org. Demon-
strates the importance of know-
ing the product, creating the de-
sire to own, getting the decision
to buy, and making delivery, by
visualizing in dramatic fashion,
the six great interests of buyers.
Source: Jam Handy — purchase
$125.00; rental (can be applied to
purchase within 30 days) $21.00
for one day, $16.00 for second
day, $9.00 a day thereafter.
Who Threw the Monkey Wrench,
8 min., b w or color, Crawley
Films, Ltd. Mechanics of the sale
importance of accuracy in one
department on efficiency of other
departments. Source: Interna-
tional Film — purchase, color —
$85.00, b/W— $45.00; rental $4.50
a day, $9.00 a week.
You Are the Star, 33 min., b/w.
Allied Store Corp. Five retail
sales techniques are outlined in
this dramatic presentation of the
exciting business of retail selling.
Both good and bad practices are
pictured, plus some merchandis-
ing techniques to attract custo-
mers. Source: Caravel — pur-
chase, 1 to 5 prints— $250.00 each,
6 to 10 prints— $225.00 each.
(CONTINUED ON NEXT PAGE)
r .M B E R 2
VOLUME 19
43
WHICH WAY
ARE YOU
GOING TO DO IT?
THE SALES MANAGER'S FILM GUIDE
Sales Meetings can be harr'
work or they con be easy. They
can take hours of preparation,
or be wrapped up easily. They
can be just talk, or interesting
and result-producing.
Which way are you going to
doit?
Why not do it the easy way?
The way that relieves you of
many hours of preparation. The
modern way that is being used
by many major companies.
Hold your next sales meeting
the AGGRESSIVE SELLING way
... An outstanding sound slide
program covering:
• "CREATIVE SELLING"
• "THE ATTITUDE THAT
GETS BUSINESS"
• "WHAT DO YOU
SELL?"
• "BY-PASSING SALES
RESISTANCE"
• "ARE PROSPECTS
DIFFERENT?"
• "PRIDE IN PRICE"
• "CLOSE ISN'T
CLOSED"
• "HUMAN RELATIONS
IN SELLING"
Vou may obtain a preview
without obligation.
Write Dept. F for details.
Better Selling Bureau
6108-B Santa Monica Boulevard
Los Angeles 38, California
A Division of Rocket Pictures. Inc.
SOUND SLIDEFILMS FOR RENTAL AND PURCHASE
Aggressive Selling Program, S
sound slidefilms. 15 min. each,
b w, Rocket Pictures, Inc. An-
other attitude series for the sales-
man pointing up advantages he
can tal<e from certain customer
reactions, phis planning the sales
campaign. Titles are Creatirc
Selling. Attitude That Gets Bu.si-
ness, Wliat Do You Sell, By-Pass-
ing Sales Resistance, Are Pros-
pects Different, Pride In Price,
Close Isn't Closed, and Human
Relations In Selling. Source:
Rocket— purchase, $250.00 a .set
( Leader's manual included — indi-
vidual titles from the set available
for purchase alone.)
Behind the Counter, 5 sound slide-
films, approx. 10 min. each, b w.
Jam Handy Org. This series is
designed to make retail sales
training sessions more effective.
It can be used in combination with
The Face In the Mirror. Friend-
liness Behind the Counter. Atten-
tiveness Behind the Counter.
Helpfulness Behind the Counter.
Sincerity Behind the Counter, and
Enthusiasm Behind the Counter
are the individual titles, each deal-
ing with the aspect of retail sell-
ing suggested by their title.
Source: .lam Handy — purchase,
$152.50; combination price with
The Face In the Mirror. $2.32.50:
rental, $25.00 first week, $15.00
second week, $10.00 third week,
$7.50 each week thereafter.
Business Insurance Training
Program, 4 .sound slidefilms,
approx. 15 min. each, color, Rocket
Pictures, Inc. Designed for in-
surance agents and salesmen,
these filmstrips and records detail
certain problems peculiar to their
business. Titles are Additional
Commissions, Tlie Question Is,
Securing Your Commission: Part
I, Securing Your Commission:
Part II. Source: Rocket — pur-
chase—$220.00 a set.
Drug Store Selling Program —
Part I, 6 sound slidefilms, 15
min. each, b w. Rocket Pictures,
Inc. For retail druggists and
sales personnel. Titles: You In
the Drug Store, What Do You Sell,
Selling Gift Items, Are Custom-
ers Different, Building Displays,
Human Relations In Selling.
Source: Rocket — purchase,
$210.00 a .set ( individual titles
from set available for purchase
alone ).
tures, Inc. Continuation of sales
training for druggists and sales
personnel. Titles: As Others See
Us, Handling Complaints, Selling
Baby Needs, How To Use the
Telephone, Your Cosmetics and
Toiletries Dept., Entliusiasm In
Selling. Source: Rocket — pur-
chase, $210.00 a set (individual
titles from the set available for
purchase alone).
Jack Lacy's Sales Training
Course. 5 sound slidefilms,
approx. 25 min. each, color. Illus-
trations in cartoons and drawings
illustrate fundamentals of Jack
Lacy's famous course for salesmen.
Titles: Creative Salesmanship. The
Approach. The Demonstration.
The Close, and Objections. Source:
Ideal — rental — $100.00 for set,
$25.00 per individual lesson. (In-
cludes training manual.)
Keys To Human Relations In
Selling. 5 sound slidefilms, ap-
prox. 10 min. each, color, Dartnell
Corp. Creating mood, getting buy-
er to like you, getting buyer to
listen and understand, and over-
coming doubts are discussed in
this series. Titles are The Master
Key of Em]xithy. The Key of Rec-
ognition. The Key of Considera-
tion, The Key of Communication,
and The Key of Security. A set of
five review book*? and leader's
guide are included in set. Source:
Dartnell — purchase, $250.00 ;
rental, $60.00 for two weeks and
$10.00 each week thereafter.
Manning the Exhibit Booth,
sound slidefilm, 10 min., color.
Exhibitors Advisory Council.
Cartoon presentation shows how
the salesman at an exhibit is an
important company representa-
tive. Traces history of exhibit
selling and stresses special quali-
fications required for this type of
selling. Rules of booth conduct
and sales techniques are outlined.
Source: Exhibitors — purchase,
members — $25.00, non-member
—$35.00.
Drug Store Selling Program —
Part II, 6 sound slidefilms. 15
min. each, b w. Rocket Pic-
New Car Selling Series, 6 sound
slidefilms, approx. 15 min. each,
b/w, Rocket Pictures, Inc. De-
signed for the retail car salesman,
this series spotlights certain prob-
lems and aspects of this business
which can make or lose sales. Ti-
tles are Yon're Up, The Presenta-
tion, The Demonstration, The Ap-
praisal, The Close, Prospecting.
Source: Rocket — purchase,
$200.00 a set ( Leader's manual in-
cluded— individual titles from the
set available for purchase alone. )
This list of broad-interest
sales training slidefilm pro-
grams serves many types of
sales training needs. Equip-
ment required is 33V3 rpm
disc sound playback and
35mm slidefilm projector.
Price Is Part of Every Sale,
sound slidefilm, 10 min., b&w,
Henning & Cheadle, Inc. Aimed
at brushing away price competi-
tion as a barrier to effective sell-
ing. Talks the salesman's lan-
guage; meeting guide included
Source: H&C — purchase $40.00,
Selling Against Resistance. (
sound slidefilms, 12 to 15 min,
each, b w, Dartnell Corp. The
series trains salesmen in aggres
sive salesmanship with each film
keyed to today's selling conditions.
Scripts were prepared by Richard
Borden, of famed selling team of
Borden and Busse. Titles are How
To Close Without Tricks or Traps,
How To Make Your Selling Points
Penetrate, How To Overcome Ob-
jection.i Unobjectionably, How To
Outsell Competition, How To Be
a Good Public Speaker Sitting
Down, and Hotv to Make Your
Customers Like You. Trust You,
and Stick to You. Source: Dart-
nell — Purchase, $225.00; rental
$75.00 for two weeks or less.
Selling American Series, 5 sound
slidefilms, approx. 10 min.
each, b w. Jam Handy Org.
Further points up "good selling"
methods demonstrated in mot 'on
picture Selling America. Gettiny
Them Talking, Being Agreeable
Getting Together, Keeping Your
Neck In, and Telling The Who!,
Story are the individual titles.
each demonstrating one of Ben
Franklin's principl°s of sellin" ps:
applied to today's competitive'
market. Source: Jam Handy —
purchase, $137.50; combination
price Selling America slidefilm
series and Selling America motion
picture, $192.50; rental — $25.00
first week $15.00 second week,
$10.00 third week, $7.50 each week
thereafter.
Selling Is Mental Series, 5 sound,
slidefilms, approx. 15 min. each,
color. Rocket Pictures, Inc. The
psychological approach to success-
ful selling and customer relations.
Titles are The Power of Mental
Attitude In Selling. Turning a
Deaf Ear To Sales Resistance.
Closing the Sale, Developing tin
Right Attitude Toward Prici .
Developing the Right Attitude or
a Call-Back, and Selling the End
Result First. Source: Rocket —
purchase — $300.00 a set. ( Leader-
manual included — individual titles
avaiable for purchase alone, i
BUSINESS SCREEN MAGAZINE
ipeaking of Selling Training
Program, 6 sound slidefilms,
ipprox. 10 mill, each, b w, Hen-
ling & Cheadle, Inc. A series of
ilmstrips and record.s devoted t<i
he profes.sional salesman, giving
:iim particulars in various aspects
i,f his work. Titles are Let's Be
'froffusional About It, Get More
Seeonds From Your Workmg Day,
What Makes People Buy?, Don't
Let Objections Get You Doiun,
Your Price Is Part of Your Sale,
and Close the Sale, But Keep the
Door Open. Each covers one spe-
cific aspect suggested by the title.
Source: H & C — purchase —
$225.00 a .'^et.
SOURCES FOR FILM PURCHASE AND RENTAL
\AAA — American Assn. of Ad-
vertising Agencies, 420 Lexing-
'on Ave., New York 17, N.Y.
\NA — Association of National
Advertisers. Inc., 285 Madison
\ve., New York 17, N.Y.
i'aravel — Caravel Films, Inc.,
[ 730 Fifth Ave., New York 19,
ll. Y.
I'hamber of Commerce — United
j States Chamber of Commerce,
|615 H. St., N.W., Washington 6.
i»artnell — The Dartnell Corp.,
; 4660 N. Ravenswood Ave., Chi-
jago 40, 111.
[!BF — Encyclopaedia Britannica
Films, Inc. Write main offices:
150 Wilmette Ave., Wilmette, 111.
Ixhibitors — Exhibitors Advisory
! Council, 39 Cortlandt St., N^w
ork 7, N. Y.
ortune — Fortune Films, 9 Rock-
efeller Plaza, New York 20.
( & C — Henning and Cheadle,
Inc., 1060 W. Fort St., Detroit.
[deal— Ideal Pictures, Inc., 58 E.
South Water St., Chicago 1.
International Film — Internation-
al Film Bureau, Inc., 57 E.
Jackson Blvd., Chicago 4, 111.
Jam Handy — The Jam Handy Or-
ganization, Inc., 2821 E. Grand
Blvd., Detroit 11, Mich.
McGraw — McGraw-Hill Book
Company, Text-Film Dept., 330
W. 42nd St., New York 36, N. Y.
Rocket — Rocket Pictures, Inc.,
6108 Santa Monica Blvd., Hol-
lywood 38, Calif.
Strauss — Henry Strauss & Co.,
Inc., 31 West 53rd St., New-
York 19, N.Y.
United World — United World
Films Inc., 1445 Park Ave.,
New York 29, N. Y.
Wolff— Raphael G. Wolff Studios,
Inc., 5631 Hollywood Blvd.,
Hollywood 38, Calif.
SOURCES FOR FREE LOAN FILM PROGRAMS
foiTOR's Note: when applying
pr free loan or rental films, pre-
[iew prints, etc., always use li-
rary source nearest you for
prompt shipping service. Return
films immediately after you are
through to facilitate use by other
groups; prepay return postage.
-S — American Standard (Amer-
ican Radiator and Standard
unitary Corp.) 40 West 40th St.,
lew York, N.Y.
;ates — Bates Manufacturing Co.
Motion Picture Dept., 30 Vesey
I.. \ew York 7, N.Y.
jell— The Bell System. Contact
I local Bell Telephone Company
?neral manager or Public Rela-
niis Director or Department.
jureau of Advertising — Ameri-
I can Newspaper Publishers
Issn., 485 Lexington Ave., New
lork 17, N.Y. or regional offices
•■ Chicago, Detroit, Los Angeles,
id San Francisco.
asto — Don M. Casto Organiza-
tion, 42 S. Fourth St., Colum-
is 15, Ohio.
irect Mail Ad — Direct Mail
' Advertising Assn., 381 Fourth
ve.. New York 16, N.Y.
onnelley — Rueben H. Donnelley
Corp., 350 E. 22nd St., Chicago.
D-X Sunray^ — D-X Sunray Adver-
tising Dept., Box 381, Tulsa,
Oklahoma.
GM — General Motors Corp. —
Three offices : Western States —
GM Corp., 508 First Western
Bank Bldg., 405 Montgomery St.,
San Francisco 4, Calif. New Yoi'k
City Parcel Post Zone 1 and Long
Island— GM Corp., Public Rela-
tions Staff Film Library, 1775
Broadway, New York 19, N.Y. All
other states and part of N.Y.
State not included in above — GM
Corp., Film Library, GM Bldg.,
Detroit 2, Mich.
Gottlieb — Edward Gottlieb &
Assocs., 2 W. 45th St., New
York, N.Y.
J. & J. — Johnson & Johnson,
Merchandising and Advertis-
ing Dept., New Brunswick, N.J.
Kodak — Eastman Kodak Co.,
Sales Dept., Rochester 4, N.Y.
(CONTINUED NEXT PAGE)
tor mum/to, TRAINING
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get your message effectively
to any size audience
SHORT & SWEET
THE FLIP-TOP star.s at desk-side sa:e.s
presentations. Dramatically tells a hard-sell
story without mess or set-up time, without room
darkening. Record and film simply slide into slots.
Polacoat rear-projection screen for startling clarity
in color or black-and-white. Top voice fidelity.
FULLY AUTOMATIC
THE MICROMATIC is the industry's
standard for quality and performance.
Film advances automatically— always
on cue— triggered by standard 30-50
impulse. DuKane "Redi-Wind" eliminates
film rewinding forever! Shadow-box screen
built into carrying case, plus plenty of
power for big-screen projection.
AUDITORIUM SIZE POWER
THE AUDITORIUM COMBINATION brings
you fully automatic sound slidefilm projection.
The high powered projector with 1200-watt
capacity combined with the high powered
auditorium sound unit produces large, brilliant
pictures and fills any auditorium with sound.
Entire combination packs into two compact,
attractive carrying cases.
There's a DuKane sound slidefilm projector especially made
to bring your message to any audience, from one to thousands!
DuKane's top quality and rugged dependability give you
sparkling pictures and bell-clear sound, now and for many years
of hard use. Simple to operate, even by inexperienced personnel.
For a demonstration in your own office, send in the coupon.
CORPORATION
DuKane Corporation, Dept. BS-J8A,St. Charles, Illinois
I am intiTeated in learning more about DuKane sound slidefiln
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NA ME
ADDRESS-
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DUKANE products are sold and serviced by a nation-wide networli of audio-visual experts
UMBER 2
VOLUME 19
b
45
SALES FILM SOURCES:
(cont'd from previous page)
Kraft— Kraft Foods Co., Div.
National Dairy Products Co.,
500 K. Peshtigo, Chicago, 111.
Life — Life Magazine, 9 Rocke-
feller Plaza, New York 20.
Modern — Modern Talking Pic-
ture Service, Inc. Five main
offices: 3 E. 54th St., New York
22, N.Y. 210 Grant St., Pitts-
burgh 19, Pa. 1224 Maccabees
Bldg., Detroit 2, Mich. 1 Pru-
dential Plaza, Chicago 1, 111. '
613 Flower St., Los Angeles 17,
Calif. (23 other distributing li-
braries in major U.S. cities) see
phone book for local source.
Shell— Shell Oil Co. Three offices :
50 West 50th St., New York 20,
N.Y./624 S. Michigan Ave., Chi-
cago 5, Ill./lOO Bush St., San
Francisco 6, Calif.
Standard— Standard Oil Co. (of
Indiana), Advertising Dept.,
900 S. Michigan Ave., Chicago, 111.
Texas — Texas Co., Sales Promo-
tion Dept., 205 E. 42nd St..
New York 17, N.Y.
Wood — Wood Conversion Co.,
First National Bank Bldg., St.
Paul 1, Minn.
Transfilm Has a Role in
New "Madison Avenue" Book
■ Though not on Madison Ave-
nue, Transfilm. Inc., gets three
mentions in Martin Mayer's new
book, "Madison Avenue, U.S.A."
The producer is noted as one of
the first firms to get into tv com-
mercial production and is also
mentioned as the place where
Dwight D. Eisenhower spent a
day making tv commercials for
his presidential campaign in 1952.
Walter Lowendahl, president of
Transfilm, recalls that the Presi-
dent turned out 40 spots in one
hectic day. During a break in
shooting, quotes the book, the
then-general sat in a corner of the
studio and commented. "To think
that an old soldier should come to
this!" 9
Herman Edei to Supervise
Accounts at Music Makers
':'< Herman Edel has been ap-
pointed to the staff of Music
Makers, Inc. as account super-
visor. He will service the agen-
cies and film producers that
Music Makers work with in the
creation of music for tv commer-
cials and industrial films.
Edel leaves Fla.x Advertising,
where he was an account execu-
tive. His prior associations were
with Sterling Television and the
DuMont Television Network, ill'
People raBa® KiaBssPidures
Jack Lemmon to Manage
Wilding TV in East
Jack Lemmon has been ap-
pointed Eastern television man-
ager for Wilding Picture Produc-
Jack Lemmon
tions. Inc., according to Russ
Raycroft, Wilding's national direc-
tor of television.
Raycroft and Lemmon have
their headquarters in Wilding's New
York otlicc, recently moved to 405
Park Avenue.
Arthur Wright has been named
New York production manager
for Wilding. Wright has his head-
quarters at Wilding's New York
production studio. 157 East 69th.
Truett Myers to Supervise
Southern Baptist TV Series
■ Truett Myers, Nashville, Ten-
nessee, has been appointed tele-
vision production supervisor at the
Fort Worth, Texas headquarters
of the Southern Baptist Radio and
Television Commission. B'
Torn sprocket holes . . .
film breaks . . .
splices opening up . . .
picture in and out of focus
Such conditions are
often due to brittleness,
buckle, curl, shrinkage
Peerless Reconditioning
can repair the damage
and correct conditions
that may have caused it.
3eerless
FILM PROCESSING CORPORATION
\iS WEST 46lh STREET, NEW rORK 36, NEW YORK
959 SEWARD STREET HOUYWOOD 38 CAIIF
Experienced Film Team Head
John Colburn Associates, lnc.|
T> There's a new banner flying!
over one of Chicago's most ex-i
perienced film teams. !
Heading up John Colburn As-j
sociates. Inc., are John Colburn
John Colbu
and Henry Ushijima who have
worked together on over 125 film
productions ranging from air-
borne spectacular TV commerciab
to religious, industrial, sales and
public relations films. They have
acquired the former Colburn Film
Services, Inc., and changed the
name to its present title.
From basic experience at MGM
since 1934 to staff cameraman al
Columbia Pictures in 1939, Mr
Ushijima has been a director anc
supervisor of editing for Coronet
Instructional Films. After work-
ing as a member of the motior
picture-slidefilm team at the Col-i
burn Laboratory for 10 years, il
was decided to separate thesti
production facilities. John Col
burn Associates, Inc. was estab
lished in February, 1958.
John E. Colburn was electee
President and Mr. Ushijima i:
Vice-President of the new inde
pendent studio. In this capacit)
they will both continue as con-
sultants in the motion picture anc
slidefilm field. 9
BUSINESS SCREEN MAGAZINF
"T. H." and His Times
Centennial Fllnn on "the first Roosevelt"
Depicts His Ideas of Good Citizenship
Sponsor: Theodore Roosevelt Centennial
Commission.
Title: Theodore Roosevelt — American, 25
min., b/w. produced by the U.S. Army Pic-
torial Service.
i^ This film, which points up Theodore Roose-
velt's ideal of "Responsible Citizenship," is
based on cartoons of the 26th President, and
illustrations from contemporary magazines such
as Harper's Weekly, Leslie's llliislrated, Illiis-
SYMBOL OF
PROFESSIONAL
QUALITY
EMPiRt m\mw
INCORPORATED
Films for industry and television
1920 LYNDAIE AVENUE SOUTH
MINNEAPOLIS 5, MINN.
ART67VIDEART
ANIMATION
TITLES
OPTICAL PHOTOGRAPHY
COLOR or B&W — 16 or 35MM
343 LEXINGTON AVE.
NEW YORK 16, N.Y.
LExington 2 7378-9
trated Police News, and newspapers, book
illustrations, posters and calendars.
These varied materials produced by well-
known artists such as Thomas Nast and Fred-
eric Remington provide a fascinating glimpse
of Theodore Roosevelt and his times. Through
such motion picture techniques as camera
movement, close-ups. and the creation of mood
by music and sound elTccts, the static materials
achieve a sense of drama and movement.
The film was lirst planned as a collection of
early film clips of T.R. But during preliminary
research, the study of a wide range of pictorial
material, particularly cartoons, suggested a
technique which would provide a more dramatic
interpretation of Mr. Roosevelt's many-sided
New "T.R." Film /,v iiispecicd h\ iicnuun
Hagedont, Centennial Director: Li. Hen. B.
M. Byran, 1st Army: and L. C. Stratton, of
T.R. Association.
personality. Theodore Roosevelt created news
and to the cartoonist his striking appearance,
his famous grin and his limitless energy were
irresistible. During the golden era of the medi-
um, he was its most cartooned figure.
The film deals briefly with his boyhood and
his early work in the state legislature. It goes
into more detail on the "western" period of
his life and his return to politics as Civil Serv-
ice Commissioner and then as Police Commis-
sioner of New York City.
Prominently featured in the film is the charge
at San Juan Hill as seen through the medium
of Remington's famous illustration of the
charge of the Rough Riders. His public service
as Assistant Secretary of the Navy. Governor
of New York and Vice President, lead up to his
accession to the Presidency following the assas-
sination of President McKinley in 1901.
Other subjects highlighted in the film include
the building of the Panama Canal, his winning
of the Nobel Peace Prize for settlement of the
Russo-Japanese War, his dispatch of the U.S.
fleet of 16 battleships on its round-the-world
cruise, and his famous "Bull Moose" campaign.
Theodore Roosevelt — American was written
by Dan Klugherz. It will be shown to the
Armed Forces at home and abroad during the
year-long Theodore Roosevelt Centennial now
being observed. The film has also been cleared
by the Department of Defense for public, non-
profit showing on television, in theatres and to
schools, civic groups and organizations. Distri-
bution to non-military audiences is being made
by the Theodore Roosevelt Association, 28
East 20th Street, New York. ff-
zm
^•^•^
*,
BOOXVALUES
for reference
technique
background
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reference on photographyl
Spanning an entire library of photo-
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tographs and over 1500 pictorial diagrams,
this authoritative volume is clearly written
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reference. 1,468 pages S20.00
Techniques of ;^:^. •
Magnetic Recording ' •
By Joel Tall
With a Foreword by Edward R. Murrow
In this unique reference guide, Joel Tall,
CBS. expert on tape recording, describes the
techniques used by professionals in broad-
casting, telecasting and movie-making. More
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from basic theory and equipment to special-
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472 pages glossary bibliography S7.95
■^
The Liveliest Art
A Panoramic History of the Movies
By Arthur Knight
This spirited and scholarly history of the
movies also features data on the latest wide
screen processes, a list of rental agencies of
16mm film, an index to 789 film titles and
a survey of the 100 best books on film. "A
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Order these books from your bookseller or write
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60 FIFTH AVENUE, NEW YORK II, NY.
|NUMBER 2 • VOLUME 19 • 1958
What's ]\few in SpansDred Pictures
Auto Safety, Dining Out and Weed Control in New Films
Driver Jim DeLand skirs in the
film ■Ditsi Off Your Goggles." a
new release oj Video Films.
Auto Safety Factors Are
Theme of New Monroe Film
■w An antique touring car sets the
scene for a study of modern auto-
mobile safety factors in Monroe
Auto Equipment's new motion pic-
ture release Dust Off Your Gog-
gles, produced by Video Films. De-
troit.
The 17-minute color picture
starts out with old-fashioned lan-
tern slide titles accompanied by a
bright, tinny movie palace piano
and the opening scenes show Jim
DeLand. star of the picture, driv-
ing the 1911 vehicle through the
streets of Greenfield Village. Dear-
born. Michigan. Jim pulls up and
identities himself as an antique car
fan and eventually compares fea-
tures of the old cars with features
of today's cars. Chief topic of the
film is shock absorbers and their
importance in maintaining control
of today's fast moving vehicles.
Included are exciting slow mo-
tion studies of wheel behavior on
bumps, turns and stops. Once
again, as in last year's picture for
the same client. Video Films em-
ployed a remotely-controlled elec-
tric camera operating at 64 frames
a second to get undercar cover-
age of wheel action.
Also featured in the film is a
new Monroe product, the Load
Levelcr. Intended for use on cars
that carry average or above aver-
age loads, the device combines a
hefty coil spring with a calibrated
heavy duty shock absorber.
Right down to the end title,
which comes in upside down.
Dust Off Your Goggles is a fast-
moving, informative, and enter-
taining picture. R'
Canadian Restaurant Story
Told in This Sponsored Film
,. Samuel de Champlain, found-
er of Canada, is credited with
starting the Canadian tradition of
"eating out" — a tradition brought
to dale in The Order oj Good
Cheer, a new 20-minute motion
picture sponsored by the Canadian
liestaurant Association.
Today "eating out" supports a
big Canadian industry. Of Can-
ada's total food bill of 2 1 2 billion
dollars, one-fifth is spent in res-
taurants. The Order oj Good Cheer
shows how Canadian restaurants
are acquired, designed, staffed and
managed. Produced by Crawley
Films Limited, the film's restau-
rant story is told in color with
paintings and sketches, animation,
stills, montages and trick photog-
raphy.
Available in English and
French. The Order oj Good Cheer
is being shown to the general pub-
lic in Canada. It is being distrib-
uted by the Canadian Restaurant
Association, 415 Bloor Street
West, Toronto, or from C.R.A.
branches across the country. H'
* * *
New Dow Film Shows Weeds
as "The Enemy Underground"
Troublesome as they are to the
city gardener, weeds are even more
of a bother to farmers, where they
cost money in terms of lower pro-
duction, and less income per acre.
The Enemy Underground, a 12-
minute, color motion picture spon-
sored by The Dow Chemical Com-
pany and produced by The Cal-
vin Company, is one of several
Dow films aimed at rural viewers.
It deals with the problems of con-
trolling Johnson weed grass in cot-
ton fields. The film demonstrates
Consider,..
COLBURN
COLOR
POSITIVES
(Eastman Inlernegatlve-Coior Print)
for your next 16mm release
protect your original
enjoy faster delivery
finer color corrections
uniform prints
10 or a 1000 at lower costs
GEO. W. COLBURN LABORATORY INC.
764 NORTH WACKER DRIVE • CHICAGO 6
I TELEPHONE DEARBORN 2-6286
i
Demonstration Reel available on request
a new method of "spot-spraying.'
It will be released to rural audi-
ences and tv farm program>
through Modern Talking Picture
Service, Inc. ft
Maine Ag Dept. Releases a
Film on Barbecue Techniques
X Outdoor barbecues are firm))
fiitreiK-hed in America's expanding
Suburbia and are a country lure tc
litv dwellers. Maine Barbecue, a
new motion picture on this gusla
torv pastime has been introduce(
to audiences in New York am
Boston metropolitan areas.
Maine Barbecue, a one-reel wide
screen color film, was produced b)
the Maine Department of Agricul,
ture as a food marketing informa
tional film. Starring Sally Knapf
of the American Savoyards and fea
luring principals of the musical pro
duction company, Maine Barbecu*
provides its barbecue instructioi
and product promotion in a Maim
picnic setting.
The film resulted from the stron;.
response to a Maine agricnltura
project last year which offeree
instructions in chicken barbecui
methods. The how-to-do-it picturi
was directed and photographed b)
H. G. Hawes. Agriculture Depart
nient public relations man.
Working with Hawes were Ken
neth E. Gray, Maine Fish and Ganii
Department cinematographer. Gm
E. Nichols, director of special serv
ices for the State Highway Depart
ment, Edward D. Johnson, stati
horticulturist. Robert W. Stubbert,
Maine Department of Agriculturtj
marketing specialist, Norman Wing;
marketing specialist for the Maim
Milk Committee, and J. B. Lalliv
account executive with Moden
Talking Picture Service, Inc. lln
Maine Department of Agriculture
utilizes Modern as one of its dis
tributors. ^
Films Show Visitor Reaction
to Japanese and U.S. Peopit
M Impressions oj Japan and Pur
suit oj Happiness are two nev
sound films involving photographiii
studies of both Japanese and U.S
peoples, as seen through the eye;
of visitors from overseas. Botl'
films have been released for publt
educational purposes by the U.S
Office of Education.
With a running time of 15 min
utes. Impressions oj Japan use
camera and musical background
to visualize narrated quotation
from writings of Nobel prize-win
ner William Faulkner during a visi;
to Nagano, Japan, for the Ameri^
can Literature Seminar. i
BUSINESS SCREEN MAGAZINII
Ohio Oil's new film takes its
audiences inside the company . . .
Ohio Oil Co. Film Shows
Many Problems of Management
ii< Adapting a television quiz show
format, a new motion picture takes
audiences inside The Ohio Oil
Company, of Findlay, Ohio, for
a 27-minute color study of the
kinds of questions faced from day
to day by the company's manage-
ment.
! The film, You Decide, offers no
easy answers to the questions
raised but simply emphasizes the
importance of the decisions which
'the company must make in an-
Iswering them.
I Narrated by Frank Wilcox, the
ifilm is designed to leave the im-
'pression that the successful opera-
tion of a company is not an
automatic result of a changeless
formula. Questions range from
personnel issues, such as whether
ior not to allow employee coffee
'breaks, to decisions involved in
■;xploring for new oil sources. As
;ach question is posed, the action
'stops and the film asks that "You
Decide."
! You Decide was produced by
Wilding Picture Productions, Inc.
!rhe film will be distributed to
'group audiences and television
istations by Modern Talking Pic-
!;ure Service, Inc. ^t"
{Axial Compressor Explained
jin Carrier Corp. Picture
!&■ To familiarize industrial groups
livith its axial flow compressor, Car-
rier Corporation is making use of
I motion picture entitled Indus-
\rial Compressors for Tomorrow.
' In Eastman Color, the film
points to the axial flow compres-
!;or's potential for the petroleum,
petro-chemical and chemical in-
dustries. The compressor's indus-
'rial appUcations are in the manu-
I'acture of high octane gasoline,
■ j;ynthetic rubber, liquid fertilizer
|md the fractionalization of gases
[1 |br use as petro-chemicals. The
' Compressor likewise serves in the
il
atomic energy field and in aviation
technology and research.
Produced by Sam Orleans and
Associates, Inc., of Knoxville,
Tennessee, the film shows the com-
pressor's mechanical principle of
blades rotating at close tolerances
between stationary blades to move
gases in tremendous volume and
under pressure. Also depicted are
steps in the manufacture of an
axial flow compressor — from un-
shaped metal to a precision-ma-
chined giant.
Aimed at mechanical engineers,
professional groups and laymen,
Industrial Compressors for To-
morrow may be borrowed from the
Carrier Corporation at Syracuse,
New York. ^
* * *
Film, "This Is Flexoprint"
Released by Remington Rand
•>? Advantages of using Flexoprint
to produce or revise lists of all
kinds are depicted in This Is
Flexoprint, a new 16-minute color
motion picture released by Rem-
ington Rand Systems Division of
Sperry Rand Corporation.
The new film demonstrates the
time, cost and work-saving values
of Flexoprint as compared with
the typesetting method.
The film is being made available
on free loan. Persons interested
in obtaining the film should contact
any local Remington sales office.
COMPLETE MOTION PICTURE EQUIPMENT
RENTALS
FROM ONE SOURCE
CAMERAS
MITCHELL
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35mm Standard
35mm Hi-Speed
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WALL
35mm single system
ECLAIR CAMERETTE
35mm • 16/35mm
Combination
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all models single system
Cine Kodak Special
Maurer • Bolex
Blimps • Tripods
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Bardwell McAlister
Colortran
Century
Cable
Spider Boxes
Bull Switches
Strong ARC-Troupef
10 Amps nOV AC 5000V/-
2000W-750W
CECO Cone Lites
(shadowless lite)
Gator Clip Lites
Barn Doors
Diffusers
Dimmers
Reflectors
ZOOMAR 35mni
EDITING
Moviolas • Rewinders
Tables * Splicers
Viewers (CECO)
GRIP EQUIPMENT
Parallels • lodders
2 Steps • Apple Boxes
Scrims • Flogs
Gobo Stands
Complete grip equipment
SOUND EQUIPMENT
Mognosync-mognetic film
Reeves Magicorder
Mole Richardson Booms and
Perambulators
Portable Mike Booms
Portable Power Supplies to
operate camera and recorder
DOLLIES
Fearless Panoram
Me Allster Crab
Platform • Western
3 Wheel Portable
WE SHIP VIA AIR. RAIL OR TRUCK
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;Nf UMBER 2 • VOLUME 19 • 1958
FOTOVOX, inc.
1447 Union Ave.
Memphis 4, Tenn.
Telephone BRoodwoy 5-3192
49
A scene in Citilf Oil's new researcl: center at Hurniarville, Pa.
TliG Search That Never Ends
Gulf Oil Tells of Its "Constant Quest" for Better Products
Sponsor: Gulf Oil Corporation.
Title: The Constant Quest. 28
niin.. color, produced by Mode-
Art Pictures, Inc. from a script
by Craig Thompson.
i< The scope of scientific opera-
tions at Gulf Oil Corporation's
new research center at Harniar-
ville, Pennsylvania, is advanced in
the theme of The Constant Quest.
new 28-minute color motion pic-
ture sponsored by the Corporation.
The film depicts the "constant
quest" of more than 1,500 em-
ployees of Gulf Research & De-
velopment Company who labor in
many areas of oil industry re-
search, utilizing the Harmarville
facilities which were shown to in-
dustrialists, scientists and the
press at an open house last spring.
These facilities include a lab-
oratory where motor fuels and
lubricants are tested with the en-
gines for which they were devel-
oped and an atom smasher which
bombards substances with 3 mil-
lion volts of electrical energy.
The Constant Quest pictorial-
izes a multi-minded search that
experimentally pits monstrous flies
against new insecticides, probes
nuclear science and develops such
technical aids as the airborne
magnetometer for oil exploration.
a "profile printer" which cuts oil
hunting costs, and "In-situ com-
bustion"— which uses fire to re-
cover oil.
Designed for showings to Gulf
employees in the United States and
overseas, to Gulf dealers and dis-
tributors and to business and civic
organizations and television audi-
ences. The Constant Quest was
produced by Mode-Art Pictures,
Inc., Pittsburgh, from a script by
Craig Thompson.
The film can be used on black/
white or color tv. Requests for
loan prints should be made to:
Gulf Oil Corporation, Room 1300,
Gulf Building, Pittsburgh 19, Penn.
Showing Students How a Modern Marvel Works
Sponsor: General Telephone
Corp.
Title: The Marvel at Your
Fingertip. 15 min., ssf, color,
produced by Industrial Film
Producers, Inc.
ti This school-use program is the
first in a series designed to ex-
plain the story of the telephone.
It encompasses booklets, teacher's
guide and the film, prepared to be
used either as a silent tilmstrip or
sound slidefilm.
The film shows what happens
when the receiver is lifted, the
functions of the switchboards and
other apparatus at central otfice,
and inter-city operation.
General Telephone, with affili-
ated local and regional telephone
companies throughout the country,
is ort'ering the new program to
schools gratis, via its local com-
panies. »
CASE HISTORIES OF OUTSTANDING NEW PICTURES
BordDn Bids far Vodka Sales
Caravel's High-Style Production of "The Gordon Story" Helps
to Launch This Distiller's New Product With High-Flying Sales
Sponsor: Gordon's Dry Gin Com-
pany.
Title: The Gordon Story. 20
min., color, produced by Cara-
vel Films, Inc.
■' Gordon's Dry Gin Company has
never been one to rush in helter-
skelter for new fads. For 189
years, the company has distilled
but one product: gin. That it is
"the best gin in the world" seemed
to be enough.
It was enough — until the Ameri-
can consumer unaccountably put
the gin bottle farther back on his
shelf and started to pour vodka
with a relish that amazed even the
keenest students of the distilling
industry.
After three years of overall
downward gin sales and upward
vodka sales, and the emergence of
150 different new vodka brands
on the market, Gordon's knew that
tradition would have to be laid
aside — if John Public wanted
vodka, Gordon's would provide.
Designed as a "Sales Starter"
It was a late start, but Gordon's
fine name was thought to be
enough to leapfrog the brand well
up in the national sales picture. To
get Gordon's vodka moving fast,
the firm's advertising agency, L.H.
Hartman Co., Inc., decided that
a well-planned, informative film
would be the only medium to do
the job. It would be the inspira-
tional "starter" for kick-ofT dis-
tributor meetings, top sales pro-
motional fodder for later retailer
gatherings, and finally an interest-
ing program-filler for general pub-
lic group audiences.
Gordon's reputation, one of the
oldest and most respected in the
industry, provided the framework
for the film. Caravel Films pro-
duced it in the grand manner —
with high style, elaborate sets and
costumes, and based on the theme
"We Were There," reminiscent of
the television program, "You Are
There." Walter Cronkite was en-
gaged to narrate. In addition to
the lavish sets and many actors,
liberal use was made of old Eng-
lish prints, cartoons, ship models
and other static materials for
bridges between different eras in
the company's history.
Arthur B. Modell. vice presi-
dent of the Hartman agency, who
supervised the film project, said
he never considered anything else
but film to do the job properly. He
feels that film is a complete and
lasting package, exactly tailored to
the sponsor's needs and constantly
available for secondary use in doz-
ens of ways.
Film Proves Real Door Opener
For instance, Gordon's intro-
duced the new product city by city
with sales management teams on
hand in person to back up the film.
This gave maximum impetus, Mr.
Modell believes, and the film dove-
tailed perfectly into introductory
sales, sales promotion and adver-
tising plans for each new region.
Compare this, Mr. Modell says, to
closed circuit, which is here today
and gone tomorrow.
How did it work out? The best
answer is that Gordon's vodka is
off to a flying start. The company
has been told that its introductory
campaign was the "most interest-
ing" ever presented in the liquor
industry, meanwhile a large num-
ber of requests are piling up for ^
bookings of the film in general
public showings. 9
* * *
Film Story of Bell System
i\- During 1958, the Editors of
Business Screen will present a
feature-length report on the film
activities of the Bell System
throughout the U.S. 9
POSITION WANTED
Producer-Director and Fnit
Manager, now heading filni de-
partment large national or-
ganization. Creative Writer:
Able Administrator; Skilled
Editor; Thoroughly competent
Director of more than 50 docu-
mentary, training and public
relations films. Knows film
utilization and distribution. In-
terested in connection with
business film producer, indus-
trial film unit, or film labora-
tory offering producer services.
Mature enough (age 47) to
get along with people at all
management levels. Location
nnimjiortant if job offers future.
Write Box BS-4A
BUSINESS SCREEN
7064 Sheridan Road • Chicago 26, III.
BUSINESS SCREEN MAGAZINE
Conference Wasting Execs
Caught in Training Films
ijc Two executive types who defeat
the purposes of a conference and
thus waste ability, time and money,
are exposed in two work simpli-
fication films produced and cur-
rently distributed by Allan H. Mo-
gensen. New York City.
The conference confounders
dealt with in 16mm color and
sound are: the boss who does all
of the talking and the boss who
calls one man after another into a
meeting and repeats the entire sub-
ject under discussion to each new-
comer.
The "Yes-Man" Conference, 12
minutes, spotlights the "teirem"
boss who monopolizes the meeting
— a fiasco in which only his two
yes-men "participate." To him,
the echo boys are the only smart
men on his team. This boss dis-
covers that he's not tapping the
brain power of his organization.
He learns to make use of his staff's
talents.
The "Snowball" Conference, 12
minutes, shows the folly of the re-
dundant boss who wastes confer-
ence time by poor planning. Under
this chief, the conference bumps
along down hill gathering new
members as it goes but getting
nowhere. Later, the film shows the
right way to call a conference.
Another company culprit is ap-
prehended in a third Mogensen
film, Loose Screws at the Screw-
ball Machine Works. This is a 15-
niinute portrayal of a foreman who
is "too busy to be efficient." Fore-
man Charley's desk and office are
a mess. A meeting on costs, waste
and spoilage fumbles because of
Complete Facilities
Under One Roof
• PHOTOGRAPHY
Titles and Animation
• SOUND RECORDING
Optical Effects
• COLOR PRINTS
Kinescope Recording
• FILM EDITING
Interlock Projection
22 Years Experience
Highest Quality
Technical Ability
W. A. PALMER FILMS, inc.
611 Howard St., San Francisco
continual interruptions. Charley
discovers his job is running him.
These three films were enacted
by graduates of the Allan H. Mo-
gensen Work Simplification Con-
ference in the Cleveland area.
The "Yes-Man" Conference won
a special award in the Work Sim-
plification Film Festival sponsored
by the 21st Annual Time and Mo-
tion Study and Management Clinic
in Chicago last fall.
The films are available for the
purchase price of $85.00 each from
Allan H. Mogensen, 45 West 10th
Street, New York 1 1 , N.Y. 9
* * *
Care and Handling of Doors
Subject of This New Film
"r If you're like most other people,
you probably take doors pretty
much for granted. You use them to
get into and out of a building, and
as far as you're concerned that's
about all there is to it.
The fact is, though, that doors
aren't just used; they're abused,
too. How to take proper care of
doors is the subject of a 20-minute
color film. The Need for Door
Control, sponsored by Glynn-
Johnson Corp. and produced by
Kennedy Film Productions.
Doors are the moving parts of
a building, the film points out, and
their movement should be under
constant control.
First, the door should be stop-
ped; second, the stop should be
cushioned; third, provision should
be made for holding the door open;
and finally, the door should be
kept from hitting the wall, or any
other object.
The film shows some of the
things that doors are subjected to
— forced and violent opening, not
only by people but by winds and
drafts, too — and suggests many
means by which door action can
be controlled. S'
National Screen Service to
Distribute Telemat Ad Films
•-• Telemat, Los Angeles adver-
tising film production company,
has announced an affiliation with
National Screen Service Corpora-
tion. Sales and distribution of Tel-
emat's animated cartoon commer-
cial library service will be handled
exclusively by National Screen
Service.
Regional indoctrination sales
meetings for National Service's per-
sonnel were conducted by Burton
E. Robbins, sales vice-president of
the distributing corporation, and
Sidney V. Freeman, Telemat sales
manager. National Screen Service
Corporation has 27 branch offices
across the nation. 9'
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I
X U M B E R 2
VOLUME 19
Scene in Rock City Gardens.
Tennessee's "Eighth Wonder"
Pictured in Natural Beauty
ii Tiie beauties of Rock City
Gardens, on top of Lookout Moun-
tain in Tennessee, are considered
one of tlie most famous sights in
the South. Not only are the
strange and unusual rock forma-
tions wonderful to see, but the
burst of blazing color from the
floral life planted in surrounding
areas is an added delight to
the eye.
The Rock City Gardens authori-
ties felt, and rightly so, that this
sight was something to be shared
with everyone. They therefore
decided to have a film produced
which would illustrate the wonders
of nature's work and also promote
the area as a tourist attraction.
The result of this decision is
The Eighth Wonder, an 1 8-minute
color film produced by Continental
Productions. Early in the story,
the narrator explains, with the
assistance of charts and graphs,
the geological principles causing
the rock formations. Then the
viewer sees the gardens and the
mountain for himself while the
narrator points out the many spe-
cial attractions there.
Modern Talking Picture Service,
Inc., is distributing prints on a
restricted area basis to groups in
the Southeastern states. ifl"
:f * *
Film on Photography Released
■m Techniques for 35nim and re-
flex camera photography are shown
in Lei's Take Pictures, a 13-minute
free loan film distributed by Busi-
ness Education Films, 4607 16th
Avenue, Brooklyn 4, New York.
Available to adult groups,
schools and television, the film
covers various problems of pic-
ture taking — from fast-action shots
at a track meet to glamour por-
traits. 9
EFFECTIVE SOUND SLIDEFILM USE IN AUTOMOTIVE SALES TRAINING
Truck Body Manufacturer Sponsors Training Program
to Erase "Soft Spots" From Dealers' Sales Approach
ti A new audio-visual pitch out of
Detroit hopes to make "creative
salesmen" out of the country's
truck dealers and salesmen.
First sales training program ever
to be directed to truck dealers and
their salesmen is now in national
circulation by Ford, Chevrolet,
Dodge. General Motors and In-
ternational Harvester to their en-
tire dealer organizations.
Developed by the Perfection
Steel Body Company of Gallon,
Ohio, this basic training program
for truck dealers marks the first
time a truck equipment manufac-
turer has produced an educational
sales service, with the active en-
dorsement and support of truck
manufacturers.
Perfection's current merchan-
dising program shows how You
Can Sell Truck Equipment. It is
being sent direct from Detroit by
the individual automotive com-
panies to their zone managers,
sales engineers, sales specialists
and all dealers. It is also being
incorporated in truck training
workshops and schools.
The kit includes a slide film; a
recording covering three-quarters
of the film; meeting guide and
reading script for the last quarter
of the film; wall chart; ten printed
books on the title subject; six
set' your own headlines
PHOTO
^-i^c?^^^^^^^^^^:
Hundreds of
different styles,
in sizes up to
72 points.
HEADUNER
No Dark Room, No Trays... Completely Automatic...!
Simply spell out the headlines you want and in little more than a minute the
HEADLINER will automatically deliver micro-sharp copy . . . completely smudge-
proof . . . ready for paste-up! The great variety of type styles and sizes will give
you limitless display type for any reproduction method, projection use, and even
for signs, nameplates, tags, etc. Your office girl operates the HEADLINER.
Send for samples and literature.
For Full Information, Fill in Be/ow and Mail This Entire Ad To
VARI-TYPER CORPORATION 720 frelinghuysen ave., newark 12, n.j.
• Please send HEADUNER BOOKLET 35
NAME
COMPANY
ADDRESS
copies of a full-line folder for
dealer use; and a return card for
additional material and meetings.
Three additional sales packages
following the same general format
are scheduled for later release.
These will cover What's Ahead
for the Truck Salesman; Selling
Tandem Dump Trucks; and The
Case for Dump Trailers.
Conceived by president Ralph
Cobey and vice-president Her-
bert T. Cobey. in association with
R. N. Rick, sales promotion and
advertising director. Perfection's
merchandising program was filmed
by the Jam Handy Organization,
Detroit, and written by Harry N.
Taylor.
In bringing its new audio-visual
presentation to truck dealers over
the country. Perfection aims at
revitalizing its own distributors
while aiding in the training of
dealers' retail salesmen to become
better truck salesmen.
Besides the five leading truck
manufacturers now participating in
the program. White, Mack, Dia-
mond T, Reo and others are also
expected to add Perfection's ser-
vice shortly.
In the retail end of the truck
business, particularly in the area
of truck merchandising through
dealers who sell both cars and
trucks, several soft spots have
concerned management of both
truck and truck equipment manu-
facturers.
Lack of sufficient product sell-
ing; lack of knowledge about
equipment and how to sell it by
far too many retail salesmen; lack
of the kind of cooperation between
dealer and equipment distributor
that results in the purchaser getting;
the proper size and type truck; a
tendency toward cut-price selling
by both truck dealers and body
and equipment distributors; these
factors have threatened the profit
potential.
By Perfection's definitive train-
ing program, it is hoped the busi-
ness of merchandising produci
transportation will be re-estab
lished on a more sound and prof-
itable basis for all. i
All heads in
this Ad were photo-
composed on the
HEADUNER
Text by VARI-TYPER « city zone.. ..state.
Slidepix on Storage Battery
Sponsored by Exide Division
■m Fads About Storage Batteries
a new educational sound slidefilni
kit, has been released by Exid(
Automotive Division of the Elec
trie Storage Battery Co. of Cleve
land, Ohio.
The slidefilm kit is availably
without charge to vo-ag and smU
mechanics instructors in junior an^
I
52
BUSINESS SCREEN MAGAZINl
'senior high schools. The kit con-
'sists of a 59-frame color filmstrip,
a 33 13 rpm phonograph record
-of 13 1,2 minutes running time,
ja teacher's guide and a wall chart.
' The filmstrip illustrates the
function of the storage battery in
the electrical system of a car, the
ibattery"s construction and opera-
tion, and rules for proper battery
care.
Fuels Ahoui Storage Batteries
was produced by Training Films,
jlnc. of New York City and is part
of the TFI series on motor ve-
hicles. Schools may obtain the
filmstrip by writing (on school
, letterhead ) ) to Educational Film
Division. E.xide Automotive Div.,
, The Electrical Storage Battery Co.,
Box 6266. Cleveland 1, Ohio. ^
"Plain Clothes Story" Tells
.How Clothes Make the Man
•k A color-sound slidefilm titled
A Plain Clothes Story has been
produced by the Chicago Tribune
in cooperation with the Chicago
i Chapter of the American Institute
iof Men's and Boys" Wear. The
|18-minute slidefilm telJs the story
jof how clothes can work for men.
I Instead of using professional
I models, the Tribune used several
!of its employes for leading roles in
'the film. Jim Roberts, six-feet-
jsix, and Bill Bowen, a six-footer,
both from the neighborhood divi-
sion of retail advertising; and
(Frank Ryan, five-feet-five, a mem-
!ber of the paper's promotion staff,
!are the principal characters who
[show how men's apparel can do its
(three basic jobs:
1) Fit — feeling good and com-
fortable.
2) Fit-in — social comfort from
proper wardrobe.
3) Flatter — looking one's best
"in good taste."
In making this liim. the Tribune
used production facilities of Fran-
cisco Films for the still pictures in
full color. Technical co-operation
was furnished by members of the
AIMBW. The script was written
by Charles R. Lawrence of the
newspaper's marketing depart-
ment.
Shooting locations included a
near north side Chicago theatre.
Tribune Tower, and a men's ap-
parel store which furnished the
wardrobe.
The strip film consists of ap-
proximately 200 scenes on 35 mm
strip, with LP sound recordings. R'
* * *
New Disc Tells "How" of
Round-Table Sales Clinics
-h A 12-inch LP phonograph rec-
ord on conducting round-table
sales conferences, called The Con-
ference Road to Sales, has been
produced by Porter Henry & Co.,
New York sales development and
training firm.
The 30-minute record drama-
tizes the value of discussion-type
sales meetings, tells how to get a
discussion started and keep it go-
ing, and how to organize and sum-
marize the conference. It may be
used as a guide for setting up a
conference-type meeting and for
training potential meeting lead-
ers. 9
* * *
Sound Slidefilms in Review
ix The application of sound slide-
films in business and industry will
be featured in these pages: watch
for it! 1-
/
IT MAKES/SENSi
HEAVY DUTY
SHIPPING CASES
FOR ROUND FILM CANS
IRaccH^cO^
The Nation 's txemive
Source of the\^<xu*t<<)
\Fi/m Shipping Case^.
• No corners mean no weak points.
• Made of hard vulcanized fibre.
• Heavilj' varnished outside and
inside to make them even more
waterproof.
• Durable handles and web straps
on all sizes.
• New flat type buckles for easy
stacking.
WM. SCHUESSLER • Dept. B
361 WEST SUPERIOR STREET • CHICAGO 10 • ILLINOIS
Wit tfcui- JiltnA ^a^elif i
Ediola Action Viewer
and Sound Reader
S.O.S. Ediola Sr. Action Viewer. $139.95
S.O.S. Ediola Optical
Sound Reader 185.00
S.O.S. Ediola Sr. Action Viewer
with Sound Reader & Base 362.45
S.O.S. Ediola Base only 49.50
Available for
Immediate Delivery!
This first low priced Professional
Optical 16mm Ediola Sr. Action
Viewer projects a BIG, CLEAR,
AERIAL IMAGE— 3" x 4", no flicker.
Film may be rewound without pass-
ing thru viewer. Avoids excess heat
on film when still. Its roller-smooth
action, left to right, is positive in-
surance against film scratching, or
damage to film sprocket holes — ten-
sion device keeps image in constant
focus — built-in cue marking device —
hum-free amplification — synchronized
with Precision Readers on Special
Base OR may be separated for indi-
vidual use. Sturdily constructed. De-
signed to view film easily and clear-
ly— for editors, laboratory workers,
animators, TV technicians, etc.
Write tor Brochure
S. 0. S. CINEMA SUPPLY CORP.
Dept. H, 602 West 52nd St., New York 19-PLaza: 7-0440 -Cable: SOSound
V/estern Branch: 6331 Hollywood Boulevard, Hollywood 28, California— Phone HO 7-2124
Our Specialty...
SALESMANSHIP on film
As scores of top firms can tell you, there's no faster,
more forceful way to put your message across than
with a Holland-Wegman film.
For Holland-Wegman is a 5,000 square foot studio
fully equipped and manned to plan, write and pro-
duce top calibre films in any category... product sales,
public relations, training, documentary, television
commercials.
What job do yon have for Holland-Wegman salesman-
ship-on-film? Phone or write us about it today!
HOLLAND-WEGMAN PRODUCTIONS
197 0eloware • Buffalo 2, N.Y. • Telephone: MAdiion 7411
NUMBER 2
VOLUME 19
1958
63
It's time OKI from tv as Meek
(right} beats Boomer at Canasta
Calling All Card Players
America's Playing Card Manufacturers Sponsor a Picture to
Remind Television Viewers Their Product Also Entertains
Sponsor: Association of American
Playing Card Manufacturers.
Title: It's All in the Cards, 11
min. color and b w, produced
by Pelican Films, Inc.
■54- Recent survey figures show that
some 20% of homes do not own
playing cards. On the presumption
that card-playing has been over-
looked in favor of television, the
Association of American Playing
Card Manufacturers has set about
finding a method of showing the
fun of cards to tv-equipped homes.
Public service television seemed
to offer the most possibilities with-
in the Association's budget, and J.
Walter Thompson advertising
agency decided on an animated
film to be offered stations for this
purpose.
Pelican Films, Inc. was selected
to produce the film. Since the bud-
get was quite limited, multi-eel ani-
mation was held to a minimum and
the animated effects were achieved
Right: Mr. Boomer brings out the
playing cards, and all's well . . .
f'
through techniques made possible
by motorized camera equipment
designed by John Oxberry.
Two stylized characters, Mr.
Meek and Mr. Boomer, are fea-
tured in the film. Mr. Meek is a
quiet little polltaker calling on Mr.
Boomer who shouts and hollers
with a voice like a bullfrog and
exhibits the manners of a bull. Mr.
Boomer likes television all right,
but his special enthusiasm is card
games.
Mr. Meek asks Mr. Boomer if
he watches television frequently
and the answer is "yes." Soon the
conversation swings over to cards
and continues on this subject till
the final word is spoken. Although
Meek claims he never plays cards.
Boomer gets him to try gin rummy
and later Meek wins, much to
Boomer's dismay.
While the sound track carries
the conversation between Boomer
and Meek in this part of the film,
several cost-saving techniques are
Left: Mr. Boomer tries his
hand at baby-sitting. He has a
really rough time of it with the
youngsters, until . . .
Left: the playing cards we use
so widely today actually were
"invented" by early Chinese .
used to add interest to the picture.
As Boomer explains how George
Washington. Napoleon and Colum-
bus played cards, drawings of these
characters flash on the screen. The
camera focuses on one of these
portraits at a time and they come
alive through use of only a few
drawings.
To animate Boomer's word
story that tells how George Wash-
ington kept a record of his card
wins and losses, the scene flashes
to a notebook showing the tally
and another entry which reads
"also crossed Delaware." Napo-
leon's portrait shows him holding
a fanned-out group of cards in his
left hand with his right hand thrust
typically into his jacket. Just be-
fore the shot dissolves out, Na-.
poleon winks and pulls his rights
hand out of his jacket with a hid-
den card.
Designed as a modest public
relations venture. It's All in the
Cards has proved to be a sleeper.
Demand has been so heavy that the
original stock of prints available
were quickly booked months
ahead. With more prints now avail-
able, the film is certain to reach
hundreds of thousands of hitherto
non-card-playing homes. ^
Kitchen Dreams Can Came True
U. S. Steel Turns a Booklet Into a New Film for Homemakers
Sponsor: United States Steel Cor-
poration.
Title: Practical Dreamer, 13j4
min., color, produced by Haford
Kerbawy and released through
Association Films, Inc.
it Last year. United States Steel
Corporation arranged with Vir-
ginia Hart Wheeler, an architect
and outstanding authority on kit-
chen planning, to write a booklet
entitled "Kitchen Planning Book."
The 30-page booklet was an
immediate success, both in re-
sponse from the public and in rec-
ognition by manufacturers of U.S.
Steel's contribution to the market-
ing of appliances, cabinets and
other kitchenware.
This year, U.S. Steel felt it only
logical to pictorialize the book
through a film. Practical Dreamer
is designed to show the American
housewife that she can have the
kind of kitchen she wants.
The film takes the audience in-
to the dream of Edie Michaelson,
a typical young housewife. Her
old kitchen disappears and a mys-
terious voice tells her that she can
have a dream kitchen. The "voice"
leads Edie through each step in
planning her kitchen.
The film explains that the basic
kitchen is built around the log-
ical arrangement of range, sink and
refrigerator. The location of these
appliances must be based on Edie's
own needs, preferences and space.
The "voice" shows Edie how a
modern kitchen may be equipped
with a sewing center, management
center, twin sinks, family living
area, and even a snack bar for the
children. Edie is taken through a
variety of kitchen planning do's
and don'ts.
Practical Dreamer has been de-
signed particularly with television
programming in mind. U.S. Steel
suggests stations may schedule it
for public service sustaining use
integrated in women's service
cooking and home decoratinj;
shows; as filler following sport;
M^^^K
I
Having kitchen handy to paiit
makes family cookoiits more fun
shows; or between "late" and "late
late" movies. The film may also bi
used as a commerical program foi
sponsorship by banks, kitcher
dealers or utilities. U.S. Steel ha-
provided stations with sample com
merical introductions for variou;
types of sponsors.
After April, promotion of dis
tribution and bookings will be
handled by U.S. Steel Film Dis-
tribution Center, 525 William
Penn Place, Pittsburgh 30. S
* * *
Production Review Copies Nov»
;■ While the supply lasts, copie^
of the recent 8th Annual Produc
tion Review issue of Business
Screen, a 200-page guide to tin
best in film production resource;
worldwide, are available at onl)
$2.00 each. Sent postpaid if check
accompanies order. R
BUSINESS SCREEN MAGAZINF
{M Tape Methods Shown
in Picture "Two Billion Rolls"
|k Two Billion Rolls, a new 32-
fiiinute color motion picture pro-
luced for Minnesota Mining and
ivlanufacturing Co., St. Paul, Min-
nesota, will be used for in-piant
ihowings and as an external pub-
Icity film.
I The 3M film stresses the econ-
iimies of proper tape usage and the
[dvantages of mechanically-dis-
iiensed-and-applied pressure sensi-
iive tapes. It contains many on-
jhe-job sequences, recorded in
[ijants around the country, which
how the "SM-matic" taping and
I'ispensing methods designed by
] M engineers.
j Sequences range from the op-
rration of labeling chain auto-
hatically with tape labels to the
iiaking of a filterproof cover on
JTC-punched kitchen cleanser lids
(/ith squares of printed tape. The
I'icture includes a simplified ex-
lanation of how "Scotch" brand
apes are designed for specific
ses through various combina-
ons of backing materials and ad-
esives.
Two Billion Rolls illustrates the
se of tape in fabricating shoes, in
lerchandising products through
le use of inexpensive, easilv as-
;mbled multi-pack units, and in
olding 1 3-ton coils of steel rib-
on with a foot-long piece of fila-
lent tape.
Showings of Two Billion Rolls
efore civic groups and clubs can
e arranged by contacting: Min-
esota Mining and Manufacturine
"o.. 900 Bush Street. St. Paul 6.
■Minnesota, or by contacting local
M salesmen. If^
* * *
Let's Take Pictures"
I'Isualizes Photo Technique
!" Let's Take Pictures — promo-
ionally urges the title of a new
iS-minute motion picture spon-
ued by Riken Optical Industries,
New York City, manufacturers of
Ricoh Cameras. The film shows
camera fans technique in rellex,
16mm and 35mm photography.
Available for television and
group showings. Let's Take Pic-
tures visually discourses on sev-
eral picture-taking problems, from
fast-action sport shots to studio
portraits. The film gives guidance
on adjusting to different lighting
conditions and offers counsel on
the use of the flash. Photo enthu-
siasts can see a professional in ac-
tion as the film visits the studio
of Dan Wynn, fashion photogra-
pher.
Featured in the film are the
Ricoh "300" 35mm camera, the
Super Ricohflex twin-lens reflex
camera and the Ricoh Golden "16"
miniature I6mni camera.
Let's Take Pictures was written,
directed and produced by Vernon
Delston, radio-tv director of Kam-
eny Associates of New York,
Ricoh's advertising and public re-
lations agency. Inquiries on ob-
taining the film for groups or tv
showings should be directed to
Riken Optical Industries, 521
Fifth Avenue, New York, N. Y. If"
Colortech Announces New
Film Animation Method
'■ Colortech Films, Inc., New
York, has announced a new meth-
od of film animation through elec-
tronic instrumentation. The com-
pany says it can now produce
animated film in b/w and color,
on l6-35-70mm films at less than
required for conventional anima-
tion.
The new process works from sin-
gle pieces of b w art or still pho-
tography print, which is then con-
verted into electrical signals that
are controlled and moved at will
in any given direction and are
then turned into animated se-
quences. These sequences are then
transferred for reproduction onto
standard film. R'
hg
£i b rn fi/
MOOD
and
TITLE MUSIC
For Every Type of Production
IMHIR ON A "PER SELECTION" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phone
AUDIO-MASTER Corp., 17 east 45th st n y ,7, n y
OLIEKTTS
^OFIOSS
THE isr^^TiOiisr
sinoe 1©40
U^
PRODUCTIONS
2 130 South Bellaire Street
Denver 22, Colorado
Phone SKyline 6-8383
1 m* ^'iSifSMH^HH^III
i'
SI
Professional Motion
— 1
Picture Production .
• • Jt
■^^
, "♦ ^-
HKm ^.] 1^
OH
IJUj^^^*
«.'_
r
SERVICES AND FACILITIES
• 40' X 60' Air Conditioned Sound Stage
• RCA, Westrex and Ampex Recording Equipment
• Mitchell Cameras
• Mole Richardson and Bardwell Lighting and Grip
Equipment
• Experienced and Cooperative Staff and Crews
• Location or Studio - 16mm - 35mm
For information call F. William Hart,
Vice-President and Manager
Lincoln 6-8822
NATIONAL FILM STUDIOS
(formerly Capital film Studios)
105 11th Street, S.E. Washington, D. C.
r UMBER 2 • VOLUME 19 • 195!
55
The A-B-C
of a Good Producer
A is for Architectonic — the
" art of systematizing
knowledge.
p is for Background. Back-
*^ ground enables one to
remember some things and
forget others.
P is for Counsel. "They
^ that will not be coun-
seled cannot be helped."
Franklin.
STARK FILMS
Producers of
Motion Pictures that sell
BALTIMORE 1, MARYLAND
Not A Big Company,
but A Brig')' Concern
For 16mm. Film — 400' to 2000' Reels
Protect your films
Ship in FIBERBILT CASES
Sold at leading dealers
TRADE
MARK
SOUND RECORDING
at a reasonable cost
High fidelity 16 or 35. Quality
guaranteed. Complete studio and
laboratory services. Color printing
and lacquer coating.
ESCAR
Motion Picture Service
7315 Carnegie Ave.
Cleveland 3, Ohio
Technical Service Announces
16mm Projector improvement
ii An improved take-up mechan-
ism for the I6nim sound motion
picture projectors manufactured
by Technical Service, Inc., Li-
vonia. Michigan, has been an-
nounced by the company. The new
design allows the film to travel
from the projector to the take-up
reel without excessive tension, it
is said.
The take-up mechanism also fits
TSI and DeVry projectors now in
use. A slight modification is re-
quired. It can be made by any of
the TSI authorized service stations
throughout the country.
■'Being the recent purchasers of
the well-known DeVry projector
design and production tools, we
are pleased that this new, improved
take-up can be offered to the thou-
sands of DeVry owners at very
low cost," commented E. H. Ler-
chen, TSI president. The take-up
unit is available to current pro-
jector purchasers at no increase in
price. 51"
Fishpole Type "Mike" Boom
Is Developed by Cinekad Co.
i^ A new telescoping fishpole
microphone boom, designed to al-
low effective microphone place-
ment in situations where a per-
ambulator or a stand-mounted
boom would be inaccessible or too
cumbersome, has been developed
by Cinekad Engineering Co., New
York City.
Monopod feature permits op-
eration of the boom for long peri-
ods without tiring the operator,
it is said. Microphone cable is
installed inside the boom to elimi-
nate cable noise and allow easier
movement of the unit. The entire
boom telescopes from 6^ to 12
feet in length, and will fit into a
car. \^
* * *
Sharper Images Promised
with Da-Lite Vinyl Screen
* A new Da-lite motion picture
screen with a lenticulated silver
screen surface has been introduced
by Da-Lite Screen Company, Inc.,
Warsaw, Indiana.
As described by the manufac-
turer, the new screen features an
optically correct reflecting surface
which concentrates projected light
for a wide viewing angle, without
distortion. By giving more bril-
liance and sharper contrast, the
screen is suited to projecting sharp-
ly focused pictures and for stereo
projection, the manufacturer says.
Made of heavy-duty vinyl film,
the screen is described as elastic.
Hew ALDID -VISUAL Equipment
Recent Product Developments for Production and Projection
non-tearing, durable, and fire and
fungus-resistant. The surface is
washable. The screen is mounted
in "push-button" tripod mounts for
controlled flatness. The Da-Lite
screen is available in 40" x 40"
and 50" x 50" sizes and is ad-
justable for motion pictures. ^
* * *
Improved Sound Featured in
Kodak Pageant 8K5 Projector
rV Improvements in image quality,
sound reproduction, design and
appearance are claimed for the
latest 16mm Kodak Pageant Sound
Projector, Model 8K5, announced
Kodak's Pageant Model 8K5
by Eastman Kodak Company,
Rochester, New York.
The new Pageant's improved
sound reproduction is credited to
an 8-watt amplifier and a 6" x 9"
oval speaker, housed in a baffled
enclosure for good bass response.
Tone and volume controls are pro-
vided. The amplifier is designed
around printed circuits to assure
positive response throughout the
system, the manufacturer notes.
Frequencies of 5-7,000 cps are
covered.
The new Pageant has a tungsten
carbide toothed pulldown claw for
long wear. Like other Pageant
models, the 8K5 is designed for
sound or silent speeds. It is fur-
nished with a 2" focal length f : 1.6
Kodak Ektanon Lens. It will ac-
cept 1 5i, 3 or 4" Ektanon Lenses
or the Cine-Kodak Bifocal Con-
verter which provides ISjj or 23X"
lens effects.
A 750-watt lamp is provided
with the projector. A 1,000-watt
lamp may be used. The Pageant
accepts a PA-3 microphone and a
normal plug-in night light. 5^*
TV-type Screening with
New Pictur-Vision Cabinets
>V Styled as a television set, three
models of a new unit called the
Pictur-Vision Projection Cabinet
now are available for use with
16mm and 8mm motion picture
projectors and remote control
slide projectors. The Pictur-Vi-
sion models are manufactured by
Picture Recording Company,
Oconomowoc, Wisconsin.
Pictur-Vision Models #16,
#2\, and #27 can be used in a
lighted room to show motion pic-
tures or slides. The units are sug-
gested as a sales demonstration or
training aid. The cabinets are
equipped with mirror which is
pulled up from the top of the unit
to function with the projector. The
projector rests on an adjustable
shelf which rises at the rear of the
unit.
The rear shelf is raised to the
proper height so that the projec-
tor lens is centered on the mirror.
When motion pictures are pro-
jected, a small mirror on a flex-
ible arm is added to reverse the
film again before projecting it onto
the cabinet screen.
Picture Recording Company
manufactures 35mni continuous
advertising projectors but its Pic-
tur-Vision model may be used with
the movie and slide projectors of
other manufacturers. The models
provide a range of screen sizes:
16", 21", and 27". if
* * *
New Milliken High-Speed
Camera Capable of 400 fps
ik Development and production
of two new high-speed intermit-
tent motion picture cameras, cap-
able of film speeds up to 400
frames per second, has been an-
nounced by D. B. Milliken Co.,
Arcadia, Calif.
Two 16mm models (DBM III
and DBM IV) provide 100-foot
and 200-foot film capacities, re-
spectively. High resolution and
sharpness, coupled with high
frame rate, is obtained by an in-
termittent movement of new de-
sign. Film is stopped completely
during each exposure and locked
in position by a register pin.
Both models, powered by a 28-
volt DC or 115-volt AC motor,
operate at two standard speeds,
200 and 400 fps. They are also
available for 4, 8, 16, 32, 64, and
128 fps operation when desired.
BUSINESS SCREEN MAGAZINE
Model DBM III (less lens) is
I 6%" long, 4" wide and 5" high;
I Model DBM IV is 7"jt" long,
} 4" wide, 5%" high. Weights
j are 6 lbs. and 7% lbs., respec-
I tively. The cameras have been
tested successfully to 100 G"s.
Standard equipment includes:
j pilot-pin registration, 28-volt DC
motor, automatic film-footage in-
dicator, dovetail baseplate, "film
i end" cut-off and safety switch.
j standard "C" mount lens plate,
I 72° shutter, precision ball-bearing
' mechanism, and AN plug and re-
ceptacle. A wide range of ac-
j cessories and optional features is
I also available. f^
Radiant Manufacturing Corp.
, Adds "Film Master" Screen
I ■w' The "Film Master," a new glass-
beaded projection screen, has been
i announced by Radiant Manufac-
turing Corp., Chicago.
Standard surface on the "Film
Master" is Vyna-Flect, a beaded
surface characterized as mildew
' and flame proof and as providing
a durable whiteness.
The "Film Master" also features
a newly styled hexagonal screen
case, chrome plating, sturdy metal
castings, automatic leg opening
and adjustability. The screen is
available in eight sizes, from 30"
X 40" through 70" x 70". In all
square sizes, screen surface for
slides may be converted to oblong
shape for movies. 9
Portable TV Camera Pedestal
Marketed by Houston Fearless
'-- A new lightweight, portable
pedestal, designed to do the work
of a tripod-dolly combination, has
been announced by Houston Fear-
less, Los Angeles, California.
The new pedestal, PD-10, pro-
vides a rigid, steady mount for all
monochrome tv cameras from the
\ idicon to the I.O., the manufac-
turer says. The unit will accept
any standard head. Raising and
lowering the camera is accom-
plished by use of a hydraulic jack
mounted on the center column.
The pedestal has three 8" hard-
rubber ball bearing wheels which
can be locked in parallel for
straight-line tracking or left free
for greater maneuverability. The
telescoping legs can be extended
for extra stability or they can be
shortened so the unit can be
rolled through narrow passage-
ways. Weighing 78 lbs., the new
pedestal can be disassembled for
transport to remote locations. Ifll-
Op-Mog Reproducer Marketed
by Reeves Equipment Corp.
M An optical and magnetic repro-
ducer said to have good film mo-
tion, efficient operation and cor-
rosion-resistance in all climates is
being introduced by Reeves Equip-
ment Corp., New York City.
Type OMD 135 magnetic re-
producer employs the double fly-
wheel system with a heavy Mu-
metal shield covering head and
sound drums. The optical repro-
ducer part is on a separate panel
and can be added later. All vital
parts, including rollers, drums,
and ball bearings, are stainless
steel. None of the moving parts re-
quires lubrication or maintenance.
The magnetic reproducer's con-
trols are located on one panel. Re-
wind time for a 2000-ft. reel is less
than one minute. Maximum film
capacity is 5000 feet of 35mm
film. A micro-switch shuts off the
motor at the end of the rewind.
All internal connections between
the control panel, motors, ampli-
fiers, power supply, etc., are made
through gold plated AN connec-
tors. Modifications and additions,
such as optical units or interlock
motors, can be done in the field. 5S'
(CONTINUED ON PAGE 58)
PROFESSIONAL
MATTES • INSERTS • FADES • DISSOLVES
WIPES • SUPERIMPOSURES
MOTION PICTURE & TELEVISION
OPTICAL EFFECTS ^ CINEMASCOPE
35mm & 16mm ^ B & W or Color
SPECIALIZED TITLES
Ray MERCER & CO.
ESTABLISHED 1928
PHONE OR WRITE FOR SPECIAL PHOTOGRAPHIC
OPTICAL EFFECTS CHART & INFORMATION
4241 NORMAL AVE., HOLLYWOOD 29, CALIF.
N Ormandy 3-933 1
''^/ao3i-^'
INCORPORATED
1187 University Ave., N.Y. 52, N.Y. • Telephone: WY 2-5000
Teletype: TWX NY 3- 1232 • Cable: Fordelabs, N. Y.
Creative
Visual Presentations
for
Business and Industry
Melviii Shaw
P.O. Box 24724
Village Station
Los Angeles 24, California
NUMBER 2
VOLUME 19
Mew audiovisual Equipment
Recent Product Developments for Production and Projection
Daylight viewing of slides is made
easy wiih R<^H 750-wuti unit . . .
Bell & Howell Announces
750-watt Slide Projector
Automatic projection of slides
in a lighted room is the capability
of a new 750-watt model of the
Robomatic slide projector announ-
ced by Bell & Howell Company.
Chicago. Featuring a 75()-watt
lamp "with a heavy duty electrical
circuit, the new unit throws sutti-
cient light to show Superslides. 2"
X 2" and Bantam slides without
darkening the room, the manu-
facturer states.
A new 500-watt version of the
Robomatic projector also was an-
nounced by Beil & Howell. A new
750-Watt Robomatic Projector
case for these latest Robomatics
provides room for such accessories
as the automatic timer and cord,
power cord, a slide tray and a
spare lamp.
in the new Robomatic projec-
tors, the manual tray advance knob
has been positioned by itself at
the rear of the unit for easier lo-
cation. The two new models have
a 5" f:3.5 hard-coated lens and
controls for vertical and horizontal
leveling. The automatic timer af-
fords variable time cycles from .5
seconds to 60 seconds, in 5-second
steps. A button permits changing
time for one slide without chang-
ing pre-set time on subsequent
slides. »
* * *
Eastman Kodak Announces
Nonflammable Film Cleaner
•.*• A New Kodak Film Cleaner
said to eliminate any hazard from
flammability in cleaning black and
white and color negatives or trans-
parencies has been announced by
Eastman Kodak Company, Roch-
ester, New York. The cleaning
solution is applied with a soft lint-
less cloth to remove dust and dirt
from films. 5'
Pro-Splicer Uses Mylar
Tape, Speeds 16mm Repair
A new motion picture lilm
splicer, the HPI Pro-Splicer, using
Ouik-Splice Mylar splicing tape,
enables editors to automatically
butt splice 16mm film. Film ends
are butted together and held per-
manently with Mylar tape, a pre-
sprocketed, self-adhesive plastic
tape.
The HPI Pro-Splicer is con-
structed of stainless steel cutting
blades accurate to .002" with a
heavy cast aluminum, non-skid
base. Each splicer has a self-
contained compartment to hold
additional Quik-Splice tape for
instant use.
HPI Pro-Splicers are available
for $9.95 including a free pack-
age of tape through most motion
picture equipment dealers. Addi-
tional splicing tape is available at
79c per package. The manu-
facturer is Hudson Photographic
Industries, Inc., Croton-on-Hud-
son. New York. »
New Stancil-Hoffman Model
S7 for Field and Studio Use
' A new magnetic film recorder-
reproducer has been announced by
the Stancil-HofTman Corp.. Holly-
wood. Calif. While the unit, desig-
nated as Model S7, may be used
for both field and studio recording,
it is especially designed for master
recording and re-recording.
The Film transport mechanism
is available for 16mm, I7'jnim
and 35mm. Accessory kits are
available for quick conversion from
one film size to another, as well
as two-speed operation for 45' per
minute and 90' per minute when
using 35mm or 17' ..mm. Also
available is an optical playback kit
which may be installed by cither
factory or user.
Operating features include a
large single film sprocket coupled
to the drive system through a mag-
netic clutch; this is said to allow
a free-wheeling sprocket for high
speed forward and rewind, while
threaded, while assuring a positive
lock when the clutch is engaged.
Switches are located in the
tight loop section so that if the film
breaks or the reel ends, both mag-
netic clutch and torque motors are
automatically disconnected to pre-
vent damage to film and sprocket.
These same switches operate a
"ready" light which shows that the
film is properly threaded.
Three positions — "thread,"
"cue." and "ready" — allow con-
trol of the recorder-reproducer
before it is operated. All opera-
tions also may be controlled from
a console position.
Master recorder and dummies
may be driven by their synchro-
nous motors and or interlock mo-
tors. The motors have reserve
power to drive 16mm projectors
through interlock, eliminating need
for a motor distributor system. ^'
Studying New 8mm Lamp
for Use on Larger Units
•»■ Sylvania's new "Tru-Flector"
electric lamp, introduced for use
with 8mm projectors, is now be-
ing studied for application with
16mm and 35mni projection equip-
ment, the company reports.
Features of new lamp include
a built-in reflector and a sharply
focused beam, which are claimed
to make possible greater projec-
tion power in a unit of smaller
size. The unit for 8mm equip-
ment is 3-'J! inches long, and is
rated at 150 watts. The company
claims the lamp provides about
the same screen brightness as the
larger 500-watt types in wide use
today. W
Projector Stand Introduced
by Century Engineering Corp.
■A- A new steel projector stand and
cabinet has been marketed by the
Century Engineering Corp., Chi-
cago.
The stand has an adjustable,
tilting top, a chair height that tilts
to any desired position to supple-
ment tilting adjustment on the
projector. The top is fastened by
a set screw operated by hand
knob. The tilting top is hinged
and gives access to a storage com-
partment for lenses, paper and
other camera items or accessories.
The cabinet has two sliding
drawers that will hold 14 reels of
16mm film or 26 reels of 8mm.
Room is provided at the rear of
the cabinet for storage of the pro-
jector. The all-steel cabinet has
a baked-on enamel finish and rests
on four non-slip cushions. The
unit measures 11" x 17"
24' ^". tj
* * *
Realist "400" Projectors
Handle All 2" x 2 ' Slides
V Two low-contour, compact pro
jectors which project any 2" x 2"
slides, including 35mm and super
slides, are being introduced by
Realist, Inc., division of the David
White Instrument Company, Mil
waukee, Wisconsin.
Designed to project color trans
parencies on a 30" x 40" screen
at a distance of 8 to 10 feet, the
two new Realist models are the
"400," with a hand-operated,
manual feed, and the "400-Auto-
matic," with an automatic slide
changing system.
In using the "400" projector,
the slide is placed in the carrier at
the right side. The carrier is
pushed in and the slide previously
viewed drops out of the projector
through a slot at the left. The pic-
ture blanks out between slides, the
space frame of white light is
eliminated. An elevating screw
at the front of the unit is used for
height adjustment.
Up to 30 slides may be shown
without changing the slide maga-
zine of the "400-Automatic"
model. The magazine slides into
the right side of the projector at
the back. When the slide changer
is pushed in from the right side,
the picture is shown. When tlie
slide changer is pulled out. the
viewed slide is returned to the
magazine and a shutter closes off
the light. As each new slide is
viewed, the magazine moves for-
ward in the projector housing.
When the last slide has been
viewed and returned to the maga-
zine, the full magazine is pulled
from the proiector at the front, f
New Kodak Slide Viewers
Improve, Enlarge Pictures
A Two new pocket color - slide
viewers, improved versions of the
Kodaslide Viewer, are now avail-
able from Eastman Kodak Com-
pany. 1
One, the Kodak Pocket Viewer]
Model 1, is the same in appear-
ance as previous models, but has a
lens for improved viewing of
slides, particularly P V ^ ''■-
transparencies.
Kodak Pocket Viewer Model 2
features a large "reading glass
for viewing with both eyes.
Both niodels come in several
colors and fold compactly to fit
in pocket or purse. Three sizes
of slides fit into the new viewers
—35mm, 828 and 127. t
58
BUSINESS SCREEN M.-VGAZINE
Science Challenge:
CONTINUED FROM PAGE 20)
o reach the parents of tomorrow's
.cientists and engineers:
Meet Your Science Teacher;
Vhai is Science Teaching?: Devel-
oping Young Interest in Science,
,ire suggested subjects.
' Some films are necessary as
eacher indoctrination aids, and for
|ise by PTA and other service or-
};anizations:
How to Start a Science Fair;
let's Have a Junior Museinn;
-low to Get the Most out of a
Vant Tour, could be some titles.
Vital to science teaching are
[ilms whose content involves dan-
i;erous. expensive, complex or
lime-consuming phenomena, such
j!S experiments in the fields of
itomic energy, electro mechanics,
iind certain aspects of chemistry.
; Comparatively few films in these
jategories are available today be-
cause film companies cannot afford
p produce them on speculation;
!,nd because corporations which
lould stand the cost haven't been
iOade aware of the need, or of a
inethod by which to furnish them.
I Let's admit we need these films,
nd that American industry can
jiroperly sponsor their production
Kith the aid of competent indus-
trial film producers and enlight-
ned educational advisers.
lAMAGED FILM
REPAIRED BY
lit flLM DOCIOfir
S'ECIALISTS
itthe Science of
FILM
!or All 16 & 35mm Films
tK' Ropidweld Process Removes:
■ Scratches * Abrasions ■ Dirt
' Oil Stains • Cures Brittieness
' Repairs Damages
5' ' 1'OT Free Brochure, "Facts on Film Care"
i^^pid
FILM TECHNIQUE
37;2A 27th Street, Long Island City 1, N. Y.
1 Founded 1940
President Eisenhower, in his ad-
dress to the nation last November
13, said;
"Y(ni know, I think that many
of us have been a little slow to
realize that it is possible for
almost everybody to share in
science and engineering as an
adventure. If we start early
enough in school with mathe-
matics cuid chemistry and phys-
ics and botany, and if our teach-
ers can make our young pupils
see the real satisfaction in work-
ing at .science, then our young
people, even if they do not be-
come .scientists or engineers, will
experience a real excitement out
of growing America."
Of course, there is more to this
than the President mentions. Stu-
dents entering the ninth grade "get
the word" that certain courses are
"poison." Unfortunately, such ex-
act sciences as physics, chemistry
and mathematics often are given
this label . . . they've earned it
through the way they're presented.
Good instructional films will
help greatly in changing these
courses from "poison" to "real
cool." So will the influence of par-
ents and others who influence
youngsters" judgment. If we "sell"
these people on science, they will
"sell" it to the youngsters.
One thing more. We are accus-
tomed to thinking of motion pic-
tures as entities. They aren't; at
least, not in education. Film pro-
ducers who participate in this pro-
gram should be equipped to inte-
grate with film productions the
development of teachers' guides
and pupils' study guides, and other
audio-visual materials necessary to
a well rounded program with the
film as its base. Here again the
Council could establish standards
and formats.
* * *
That is the plan. What can be
done about it?
Perhaps this magazine, or the
Audio-Visual Association, could
sponsor a founding conference to
which industry executives could be
invited. After that the Council (or
"ABCDEF") should properly be
an instrument of industry, guided
by competent educational advisers,
to research the problems, finance
and direct production of the films,
and administer the initial distribu-
tion of prints.
Where there is a need, there is
a challenge. Where there is a chal-
lenge, there are men to accept it.
This, I believe, is the greatest new
challenge of the sponsored film
today. 9
. A VITAL MARKET FACTOR •
The 1,821 Motion Pictures
and Slidefilms Listed by
283 Producing Companies*
in the Recent 8th Annual
Production Review Issue
Were the Greatest Single
Factor Influencing Every
Phase of Non-Theatrical
Business from Rav^ Film
to All Physical Equipment,
Just ONE Magazine
Blankets These Markets,
*Additional hundreds of titles were produced by
these companies beyond our minimum reference
requirement. Total does not include television
films or tv. commercials made by listed firms.
■'Since 1938 the LEADER in A-V Communication"
NEW YORK
CHICAGO . HOLLYWOOD
UMBER 2
VOLUME 19
1958
the mark of
in commercial films
GATE & McGLONE
films for itidustry
1521 cross roads of the world
hollywood 28, California
Merrell Makes Friends:
(CONTINUED FROM PAGE THIRTY-FIVE)
the name of Merrell in the pharmaceutical
field.
Merrell has been watching carefully the effect
these films may have upon sales in drug stores
or hospitals. Pharmaceutical selling is a curious
mixture of the direct and the indirect. Whereas
advertising in medical and allied journals, de-
tailing, sampling, conventions, closed-circuit
tv and direct mail all have a cumulative eft'ect
upon prescription drug movement, there has
been no heavy reliance on films to "bring home
the prescriptions." The company now has con-
vincing evidence that these low-cost educational
films on the legal problems of medicine do
favorably influence the man who prescribes the
drugs.
As do other pharmaceutical houses. Merrell
distributes color 1 6mm films on strictly "medi-
cal" subjects — operations, diagnostic tech-
niques, product use. etc. They feel that, in gen-
eral, audiences are smaller and costs greater
when these films are compared with ones like
The Medical IVirness and The Doctor Defend-
ant.
Costs Less Than 10(' Per Viewer
Cost-wise, the program has been something
of a phenomenon. Considering the fact that a
specific audience was desired, it is estimated
that all of this audience will be reached for
less than 10 cents per impression. The cost of
the entire program, production and distribution
over a three-year period, it is anticipated, will
be less than that of a single one-hour tv show.
Merrell is advertising no product with these
films. It is a professional relations service to
physicians and their professional relatives, the
lawyers. Here is soft sell with a hard punch.
Films in Demand for Overseas Use
An interesting sidelight on these films is that,
despite the differences in laws of evidence and
legal procedures, both of the films are in de-
mand in England. Canada and Australia, all of
which are serviced by MerrelPs foreign division.
Third film in the series, now in production.
will cover traumatic neurosis, a most important
problem in personal injury cases. Future films
will deal with the Medical Examiner. Forensic
Psychiatry, both civil and criminal, and other
subjects of interest to both physicians and
lawyers.
By combining their efTorts. producer and
sponsor have managed to analyze a specialized
audience and plan an approach which develops
the greatest number of effective audience im-
pressions through a motion picture program.
Merrell Has Pioneered a New Path
For the most part, the pharmaceutical field
has confined itself to direct or institutional sell-
ing, and the production of audio-visual mate-
rials related to individual products. In the
Merrell program, the field has found an entire
new use for the motion picture media which
presents interesting future possibilities.
Dynamic Films. Inc. reports that several of
its other pharmaceutical and medical clients
have besun to think in these terms. The result-
Good casting brings "real people" to the
screen in all of the Merrell films made in
the "Medicine and the Law" series to date.
ant gain, due largely to Merrell's farsightedness,
will be shared by both the sponsored film in-
dustry and the pharmaceutical field.
In addition, the success of the Merrell series
has been such that the American Bar Associa-
tion has signed a contract with Dynamic for
participation in a similar series to be made
available to an approved sponsor with a similar
interest in the legal field. This series would have
tv and general audience release, as well as
release before the legal audience. jf
400 Films from 29 Countries
Compete at the Brussels Exhibition
.' More than 400 films from 29 countries are
now being screened by the Selection Jury,
competing for honors and cash awards in the
International Experimental Film Competition
being held during the BrusseKs World Fair.
An all-Belgian jury is expected to announce
winners in April.
Films admitted to the Competition by the
Selection Jury will be projected in the small
auditorium of the Exhibition beginning April
21st. Announcement of the winners will be
made on April 27th in the 2000-seat large
auditorium.
The first grand prize of 500,000 Belgian
francs ($10,000) was donated by Gevaert
Photo Products and a second grand prize of
250,000 francs ($5,000) is given by SIBIS,
a Belgian film producing company. K"
Send for free booklet. . •
HOW TO MAKE YOUR
TITLES
MORE EFFECTIVE
KNIGHT STUDIO
159 East Chicago Avenue, Chicago 11, Illinois
60
USINESS SCREEN M A G A Z I N E *?
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all film sizes. GUARANTCED. Priced from iB4.50
BURKE & JAMES, INC
Write Dept. BS-358 for Details
Texoprint Talks Sales
Kimberly-Clark Uses Film Technique
to Stimulate Use of Its Printed Media
Sponsor: Kimberly-Clark Corporation.
Title: Texoprint. 13 min., color, produced by
Morton Goldsholl Design Associates, Inc.
•m Smart is the descriptive word for a new 13-
minute color motion picture which, unburdened
by title and credit frames, begins at once with
suave symbolism to sell Texoprint, a latex-im-
pregnated paper product of Kimberly-Clark
Corporation.
If smart describes the film's technique, the
word also would seem to serve as an evaluation
of the film's worth as a sales medium — judging
from reported reactions at initial screenings.
Morton Goldsholl Design Associates, Inc., Chi-
cago, produced the film as the final stim-
ulant in its campaign of printed matter de-
signed to boost the sales of Texoprint.
Texoprint needed boosting. In its first five
years on the market, the verstatile plastic paper
had not been a winner. In the first year of
the new promotional campaign, Texoprint sales
increased "10-fold," according to Morton
Goldsholl, president of the design firm.
To increase the effectiveness of printed sales
pieces designed for the Texoprint campaign,
the Goldsholl organization turned to the film
medium for the first time, striving to create a
film which would simply and forcefully trans-
late the printed messages, reaching those
dealers, salesmen and customers who won't
study booklets and folders — at least without
prior stimulation.
Texoprint is made for design and the film's
swift, vivid designs keep selling by sample — •
with no digressions. For quick impact, ultra-
modern graphic and typographical art is given
added emotional appeal by flashcard animation,
bits of live photography and a pulsating jazz
score. With a brief, plain-spoken narration,
the images are intended to implant an impres-
sion of the paper's durability, its suitability
for wallcharts, children's books, catalogs, ban-
ners, labels, insignias, pennants, manuals,
broadsides, schematic drawings, maps, chalk-
boards.
Such symbolism as an abstract owl and danc-
ing color shapes, sophisticated checkerboards
of dots, squares, oblongs, a pretty mouth, a pen
and ink Pickwickian scene and a short demon-
stration suggest the wisdom of using Texoprint
and exemplify the paper's wide powers of line
and color reproduction, its foldability.
Vivifying a guidebook and lithographed Tex-
oprint sampling sheets of related design, the
new film is being aimed at printers, designers,
manufacturers, art directors and advertising
agencies. Prints of the film may be obtained
from Texoprint dealers or write Kimberly-
Clark Corporation. Neenah, Wisconsin. ff
Send
Your Film
To The
Complete 16IVIIVI
Service
Laboratory
Unsurpassed for . . .
SP££D J
QUALITY
Personalized
SERVICE
MOTION PICTURE LABORATORIES, INC
Phone BRoadway 5-2323
1672 Union Ave., rf V. Memphis 4, Tenn.
^ke yVjastet' (draftsman ship
Cinekad Synchronous Motor
Drive for 16mm Projectors
Especially designed to drive all Bell & Howell,
Ampro and Victor 1 6mm projectors at
synchronous speed.
Projector can be instantly attached to Synchronous
Motor Drive and quicltly detached at any time in
a matter of seconds. An outstanding feature is
the flexible shaft which connects motor with pro-
jector and permits smooth, quiet and steady opera-
tion. No special technical Imowledge required for
installation and mounting.
Write for more details and prices
Available at leading dealers, or direct.
CINEKAD ENGINEERING CO.
763 Tenth Ave. New York 19, N. Y.
PLaza 7-3511
DESIGNERS AND MANUFACTURERS OF
MOTION PICTURE-TV EOUIPMENT
Send lor tree folder of illustrated Motion Pic-
lure and Audio-Visual equipment manufactured
by Cinekad.
A' UMBER 2
VOLUME 19
1958
NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Boston If).
• NEW JERSEY •
Slideciaft Co., 142 Morris Ave.,
Mountain Lakes, N. J.
Association Films, Inc., Broad at
Elm, Ridgefield, N. J.
•NEW YORK •
Association Films, Inc., 347 Mad
ison, New York 17.
Buchan Pictures, 122 ^V. Chip-
pewa St., Buffalo.
Crawford, Immig and Landis,
Inc., 200 Fourth Avenue, New
York 3, New York.
The Jam Handy Organization,
1775 Broadway, New York 19.
Ken Killian Cxinipany, Inc., 72."
Prospect .\\c., WVstbury, N. Y.
S. O. S. Cinema Supply Corp.,
602 VV. 52nd St., New York 19.
Training Films, Inc., 150 West
54th St., New York 19.
Visual Sciences, 599BS Suffern.
• PENNSYLVANIA •
J. P. Lilley & Son, 928 N. 3rd St.,
Harrisburg.
Lippincott Pictures, Inc., 4729
Ludlow St.. Philadelphia 39.
The Jam Handy Organization,
Pittsburgh. Phone: ZEnith 0143.
• WEST VIRGINIA •
B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens 6-
6731.
SOUTHERN STATES
• FLORIDA •
Norman Laboratories & Studio,
Arlington Suburb, P.O. Box
8598, Jacksonville 11.
• GEORGIA •
Colonial Films, 71 Walton St.,
N. W., Alpine 5378, Atlanta.
• LOUISIANA •
Stanley Projection Company, 1117
Bolton Ave.. Alexandria.
Delta Visual Service, Inc., 815
Povdras St., New Orleans 12.
Phone: RA 9061.
• MARYLAND •
Stark-Films (Siiuc 1920). Howard
.md Ctiitrc Sts.. lialtiiiiorc 1.
LE. 9-3.S91.
• MISSISSIPPI •
Herscliel Smith Company, 1 1 9
Roach St., Jackson 110.
• TENNESSEE •
Southern Visual Films, 687 Shrine
Bldg., Memphis.
• VIRGINIA •
Tidewater Audio-Visual Center,
Cameraland Bldg., $29 South-
ern Shopping Center, Norfolk
5. Phone JU-31181.
MIDWESTERN STATES
• ILLINOIS •
American Film Registry, 1018 So.
Wabash Ave., Chicago 5.
Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.
The Jam Handy Organization,
230 N. Michigan Ave., Chicago
1.
Midwest Visual Equipment Co.,
3518 Devon Ave., Chicago 45.
• MICHIGAN •
The Jam Handy Organization,
2821 E. Grand Blvd., Detroit
11.
Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.
LIST SERVICES HERE
Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue.
• OHIO •
Academy Film Service, Inc.,
2110 Payne Ave., Cleveland
14.
Fryan Film Service, 1810 E. 12th
St., Cleveland 14.
Sunray Films, Inc., 2108 Payne
Ave., Cleveland 14.
The Jam Handy Organization,
Davton. Phone: ENterprise
6289.
Twyman Films, Inc., 400 West
First Street. Dayton.
M. H. Martin Company, 1118
Lincoln Wav E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Clausonthue Audio Visual, Sales
and Service, 1 10 Shoppers Lane,
Covina.
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.
Hollywood Camera Exch., 1600
Cahuenga Blvd., Hollywood.
The Jam Handy Organization,
1402 N. Ridgewood Place, Hol-
lywood 28.
Raike Company, Inc., 829 S.
Flower St., Los Angeles 17.
Phone: TR. 8664.
S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.
Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 57.
SAN FRANCISCO AREA
Association Films, Inc., 799
Stevenson St., San Francisco.
Photo & Sound Company, 116
Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,
San Francisco II.
• COLORADO •
Audio-Visual Center, 28 E. Ninth
Ave., Denver 3.
• OREGON •
Moore's Motion Picture Service,
1201 S. W. Morrison, Portland
5. Oregon.
• TEXAS •
Association Films, Inc., 1108 Jack-
son Street, Dallas 2.
• UTAH •
Deseret Book Company, Box 958,
Salt Lake City 10.
USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
Shooting Lnrouie round the
world for current Ford films took
some camera ingenuity: slwotini;
is Ken Talbot, supporting the
Arrifle.x is Alan McCahe.
Ford's World Tour:
(continued from page 35)
the project. Jeanie Sims, also with
wide experience in on-location film
production, was signed on to co-
ordinate in New York.
After preliminary surveys in
May and June to set a route, the
expedition actually got under way
in July. Along with the 18-nian
crew went five vehicles, including
two 1958 Ford prototypes.
This assemblage went round the
world, but in working out the prob-
lems, some of the people in the
project more than doubled this
distance. McClory, Ransohoff and
Ford test-driver Dan Eames cov-
ered 60,000 miles of travel each.
Starting in London, filming took
place in 17 countries at over a
hundred locations from the top of
the Acropolis to the jungles of
Malaya. The route followed a path
from London to Paris, Geneva,
Portofino, Rome, Venice, Dubrov-
nik, Athens, Istanbul, Teheran,
Kabul, Delhi. Agra, Calcutta. Ran-
goon, Bangkok and Saigon.
All during the 110 days of
shooting, frequent airlifts brought
film back for processing and edit-
ing in New York.
In addition to Filmways people
on the trip. Ford sent along PR
man Walter Curtis and still photog-
rapher Gordon Tenney, while J.
Walter Thompson coordinator was
Harry Treleaven.
Films now in preparation from
footage shot on the trip will proba-
bly include an hour-long "one
world-one highway" picture with a
script by Allan Chase, several Ford
films for dealer use, and a picture
for Socony-Mobil, which fueled the
expedition. 9'
BUSINESS SCREEN MAGAZINE
THE IIVDEX DF SPDIVSDflED FILMS
•U This reader's reference guide covers motion picture and slidefilm
programs reviewed in Volume Eighteen of Business Screen. The
issue number and page on which a case history or feature article ap-
peared are shown for each sponsor and film title below.
SPONSOR
Aero Mayflower Transit Co.
Aluminum Company of America
American Airlines, Inc.
American Bakeries Co.
American Cyanamid Company
American Feed Mfrs. Assn.
American Gas Assn.
American Heart Association
American Hockey Coaclies Assn.
American Iron & Steel Inst.
American Management Assn.
American Medical Assn.
American Newspaper Publishers
Assn.
American Petroleum Institute
American-Standard
American Telephone & Telegraph
Co.
American Zinc Institute
Armco Steel Corp.
Armstrong Cork Co.
Athletic Institute
Automobile Mfrs. Assn.
Autonetics. Div. of Downey,
I North American Aviation
i Avro Aircraft Ltd. (Canada)
I
I Baldwin-Lima-Hamilton Corp.
Baltimore & Ohio Railroad
• Bell & Howell Co.
i Bell Telephone Co. of Canada
I Bethlehem Steel Co.
1 The Borden Co.
i The Brown Co.
I Caland Ore Co. Ltd. (Canada)
I Gal. Highway Safety Council
• University of California
I Captain Morgan Rum Distillers
I Ltd. (Canada)
Dale Carnegie & Associates, Inc.
i John R. Cassell Co.. Inc.
I Caterpillar Tractor Co.
■ Champion Paper & Fibre Co.
, Chevrolet, Div. of CM
I Chrysler Corp.
J City of Hope Hospital
i Clark Equipment Co.
I Coca-Cola (Zo.
I Columbia University, Teachers
' College
Committee of American Steam-
ship Lines
Compressed Air & Gas
Institute
C. G. Conn, Ltd.
j Creole Petroleum Corp.
j Curtis Publishing Co.
j The Dartnell Corp.
I DeBeers Consolidated Mine, Ltd.
, Detroit Edison Co.
I Diamond Match Co.
I Dresser Industries, Inc.
Walt Disney Productions
[ Dow Chemical Co.
j E. I. du Pont de Nemours, Inc.
FILM TITLES
—A—
The Mayflower Story
Color & Texture in Aluminum Finishes
Alice in Washington
Menu Magic
The Man in the Doorway
Old MacDonald
Se-'i'n Doorways to Death
The Heart Fund, The Country
& the Community
How to Play Hockey Series (8 films)
Science, Technology & Society
Arbitration
Even For One
The Case of the Doubting Doctor
People, Profits and You
A New Word for Farming
A Story of People & Progress
Down to Earth
The Antidote
Career Day
Hemo. the Magnificent
The Hotel-Motel Sales Story
The Strange Case of Cosmic Rays
Die Casting: How Else Would
You Use It?
Zinc Controls Corrosion
Machining Stainless Steels
Perils of Pauline Consumer
Town & Country Recreation
Your Safety First
This Is Recomp
The Air Cadet Story
— B—
On The Move
Washington — Shrine of
American Patriotism
Ideas and Film
How to Operate the Bell &
Howell Sound Projector
S/iY Watch on 55
The Lone Pull
Steel in Concrete
Hail the Hearty
Paper for a Purpose
— c—
Ore in Sight
The Invisible Passenger
Electronic Computers Improve
Management Control
Jamaica Flavour
The Dale Carnegie Story
3 Dimensional Drafting
Road Block
1104 Sutton Road
The American Engineer
Peonle & Profits
A Bridge to Life
Moving Mountains
The Kicking Game
Keyboard Experiences in
Classroom Music
Lifelines U.S.A.
Overworked & Underpowered
No. I 'a!
7
47
■.\
37
3
61
1
160
6
41
8
42
7
47
8
43
1
183
8
45
S
39
4
37
4
34
3
22
1
165
5
8
1
172
5
39
1
159
2
12
4
53
'
38
1
180
1
180
7
52
1
176
3
48
1
183
ft
59
1
160
6
58
6
58
3
26
1
161
8
25
6
43
7
47
7
52
1
161
3
27
6
59
3
39
3
26
5
63
6
67
1
47
6
38
1
171
7
54
6
6
4
57
6
44
Mr. B. Natural
5
40
Assignment: Venezuela
1
161
Modern Magazine Magic
1
167
— D—
Onening the Sale
7
55
Diamonds — International
Awards— 1957
8
43
PRDC Newsreel
1
163
Self-Starting Charcoal Briquets
4
53
Areas of Promise
8
43
Man in Space
7
39
Our Friend the .Atom
7
39
Highway Hearings
7
48
Build for Profit
1
166
Finish With a Future
8
43
SPONSOR
ICastniaii Kodak (lo.
Employers Labor Relations
Information Committee, Inc.
Ethyl Corporation
Firestone lire & Rubber Co.
Ford Motor Co.
(>arilner-Dtnver Co.
General Electric
Gordon Edgell & Sons, Ltd.
(Australia)
Greater New York Fund
Gunther Brewing (!o.
Hallmark Card Co.
Hercules Powder Co.
Hotel & Restaurant Emiiloyees
& Bartenders Internatl.
AFL-CIO
Household Finance Corp.
Ideal Toy Corp.
Institute of Life Insurance
International Business
Machines Corp.
International Film Bureau
Jacksonville Chamber of
Commerce
S. C. Johnson Co.
Keystone Steel & Wire Co.
Lederle Laboratories. Div.
American Cyanamid Co.
Lenox China Co.
Libbey-Owens-Ford Glass Co.
Lockheed Aircraft Corp.
Los Angeles Dept. of Water
and Power
State of Maine, Dept. of
Agriculture
The Martin Co.
Masonite Corp.
George S. May Co.
McGraw-Hill Text Films
William S. Merrill Co.
Methodist Church
Minnesota, State of
Monsanto Chemical Co.
National Association of
Investment Companies
National Association of
Manufacturers
National Canners Association
National Coffee Association
National Film Board of Canada
National Foundation of
Infantile Paralysis
National Live Stock & Meat
Board
National Presto Industries
National Tuberculosis Assn.
Nation's Business Magazine
Nestle Company, The
New Holland Machine Co.
New Jersey Bell Telephone Co.
FM.M rill.ES
—E—
The Magic Box Thai Re
Portrait
.So (^an You
You and Lab
Plaslii
Issue No.
Law
.Automotive Principles Series
(9 Films) 2
— F—
.Ijrican Rhythms 2
The Corporal Story 4
The Word is Spreading 7
Ford Stylist 6
There's Even More Than Meets
the Eye 1
— G—
A Cup For Adam's .He 7
Overland Underground 6
Viva La Difference 4
Behind the Portrait 1
What Kind of Day lias It Been? 3
Play Ball with the Orioles 5
— H—
Cradle Song 3
Blasting Vibrations. Cause & Effect 7
Highway Life Lines 1
Hail to the Cook 8
Your Money's Worth in Shipping 4
—I—
.4 Tale of Three Toys 5
Toys of Tomorrow 8
Measure of a Man 1
.4 Moon Is Born 5
Anger At Work 2
—J—
The Jacksonville Story 8
From Start to Finish 6
— K—
Steel Wire in Agriculture 5
Steel Wire in Industry 5
— L—
For More Tomorrows 2
Treasure for Your Table 4
A Place in the Sun 4
Sea Wings 1
Power for Progress 5
— M—
I'otaloland
7
Honeycomb Repair
5
North Field Combat Operations
3
The Bis Addition
4
1956 World Championship of Golf
1
Adolescent Development Series
(3 Films)
5
Marriage & Family Living Series
(3 Films)
5
The Medical Witness
1
Ceiling 5000
1
The Human Side
8
The Last of Grass
3
— N—
The Hope That Jack Built
5
Industrious Georgia 1
Something Can Be Done .4bout
Tax Discrimination 1
Crisis in Lindenville 8
The Story of John Porter 5
The Magic Cup 1
5;res.s 3
Brighter America 6
Unconditional Surrender 1
With An All-Star Cast 1
She Wears 10 Hats 7
Are You Positive? 7
T'-e New Dimensions of .Management 6
The Chocolate Tree 8
S'ory for the Editor 1
Who Cares About the Weather 1
This is New Jersey 3
(CONTINUED ON THE FOLLOWING PAGE SIXTY-FOUR)
NUM BER 2
VOLUME 19
19 58
THE 1957 INDEX
OF SPONSORED
FILMS:
(CONTINUED FROM THE PRECEDING PAGE SIXTY-THREE)
SPONSOR
FILM TITLES I
— N—
ssue No.
Page
New York Stock Exchange
Your Share in Tomorrow
2
40
Notre Dame University
Notre Dame
4
34
Oil Heat Institute of America
Housewarming Party
4
55
Oklahoma State Dept. of Health
Anger at Work
2
62
Orenila Engines Ltd. i Canada)
The Air Cadet Story
— P—
Castles and Castanets
1
177
Pan American World Airways
4
52
Dial "S" for Service
8
38
Pennsylvania Railroad Co.
Trains. Tracks & Safely Facts
2
52
Phelps Dodge Copper Products
The Copper Nettvork
7
52
Corp.
Phoenix Chamber of Commerce
Phoenix - Your City
6
66
Power Products Corp.
Moicer Power to You
3
49
President's Committee for
This Is Kilmer
1
34
Hungarian Refugee Relief
President's Committee for
Traffic Action Program
5
20
Traffic Safety
Prestone Div., National
You Oughta Drain Your Auto
Carbon Co.
in the Autumn
4
54
Pure-Pak
For God and My Country
— R—
7
58
Raybestos-Manhattan Co.
/ Am a Packing
2
60
Reaction Motors Inc.
This Is RMI
4
37
Richfield Oil Co.
North icesi Wonderland
San Francisco
4
40
Santa Fe Railway
1
166
.Seiberling Rubber Co.
How to Drive on Snow & Ire
8
52
.Sharon Steel Corp.
Si eel 1 alley
6
41
Sikorsky Aircraft Div. of
This Way Up
8
40
United Aircraft Corp.
Sinclair Refining Co.
Things Keep Changin'
1
175
\. 0. Smith Corp.
This Is Your Tomorrow
3
44
Smith, Kline & French Lab.
Mogana
3
48
The Ordeal of Thomas Moon
4
35
Socony Mobil Oil Co.
Crashing the Water Barrier
1
56
Standard Oil Co. (New Jersey)
Energetically Yours
8
42
Stout State College
My Pop's a Lineman
8
52
Southern Pacific Lines
Railroading With Radar
3
38
E. R Squibb & Sons
1 anishing }'itamins?
6
41
Henry .Strauss & Co., Inc.
Examining the Will To Work
1
162
.Sunray Mid-Continent Oil Co.
Share in America
6
42
Superior Steel & Malleable
The Big DifjererKe
3
26
Castings Co.
Swift & Company
Food for Life
— T—
You and the Weather
1
171
The Texas Company
3
38
Tiffin Glassware
Treasure for Your Table
— u—
4
56
United States Golf Assn.
Play Them As They Lie
4
26
Coif's Longest Hour
4
26
Union Pacific Railroad
Fruits of a Lifetime
8
55
U. S. Air Force
The Thunderbirds
.5
57
Winged Wizardry
.5
57
Sentinels in the Air
,5
57
Techniques in Aircraft
Fire Fighting & Rescue
.S
57
U. S. Army Air Force
Cloud Formations
6
16
Condensation Trails
6
16
Low Ceiling & Low \'isibilities
6
16
Thunderstorms
6
16
Turbulence
6
16
If eather: Fog
f)
16
U. .S. Atomic Energy Conmiiltee
Scientific Adiancemenl
7
53
Training Men for the Itomir Ag
7
53
Working Together
7
53
U. S. (Jhamber of Commerce
The Atom Comes to Town
.S
37
The Story of Creatii'e Capital
4
35
U. S. Infornialinn Agency
Revolt of a Generation
3
26
U. .S. Navy
History of the f '. .S. Navy
llydrographic Ofjice
4
34
Memorial Day
6
57
I clue Engineering - More Ships
for Less Money
4
24
Your Job in the Marine Corps
3
58
MD~-IJSN
8
39
U. S. Steel Corp.
Dan Tuber's Ledger
1
173
l< The Kitchen
1
173
New Ideas for Bridal Showers
1
173
Treasure Chest
1
173
— w—
Westinghouse Electric Co.
Your Dreams Come True
1
178
Western Auto
A New Aproach to Wizard Sales
4
54
Wood Conversion Co.
Chuck Woods ■ Go-Giver
3
49
World Bank
Sui
.5
32
ANNOUNCE WINNERS OF SAFETY FILM AWARDS
(CONTINUED FROM PAGE FOUR)
min., color, sponsored by Ameri-
can Gas Assn., produced by Ani-
matic Productions. — Dramatiza-
tion of the seven leading causes
of fatal accidents in the gas in-
dustry.
Plaques for Traffic Films
Bronze plaques in the traffic
and transportation films classifi-
cation went to:
Be Your Own Traffic Police-
man. 10 min., color and b/w,
(unsponsored), produced by
Portafilms — Animated cartoon, to
teach elementary school children
fundamental traffic rules.
Flagged for Action. 30 min.:
color, (unsponsored), produced
by National Film Board of Can-
ada. Describes program of keeping
records on traffic violators.
The Invisible Killer, sponsored
by American Automobile Assn..
produced by AAA Foundation for
Traffic Safety. — Dramatizes car-
bon monoxide factor in a traffic
accident.
Traffic Awards of Merit
Awards of merit in the category
of traffic films were won by:
Bicycle Safety Sl<ills, 11 min..
color and b-'w. (unsponsored),
produced by Coronet Instructional
Films. — Promoting safe bicycle
practices and good traffic habits.
The Defensive Driving Series.
six 10-min. films, b- w, sponsored
by National Safety Council, pro-
duced by Cal Dunn Studios. —
Describing six basic traffic situa-
tions that can result in accidents.
How to Drive on Snow and Ice.
12' J min., b/w, sponsored and
produced by Seiberling Rubber
Co. — Principles of safer driving in
severe winter conditions.
The Human Factor in Driving
(unsponsored), produced by Pro-
gressive Pictures. — Personal ac-
tions and habits that lead to acci-
dents.
The Little Wliite Line That
Cried, sponsored by American
Automobile Assn., produced by
AAA Foundation for Traffic
Safety. — An animated cartoon for
primary school children, showing
importance of walking between
lines at corners.
One Second to Safety, 17 min.,
color and bw, sponsored by Gov-
ernor's Highway Safety Commit-
tee, produced by Va. Dept. of
Education. — How a state con-
ducts a complete traffic accident
prevention program.
What Mal<es Satnmy Speed, 10
min., color and b/w, (unspoi
sored), produced by Sid Dav
Productions. — The personal fai
tors and emotions behind
accident.
General Films Win Plaques
Winners of plaques in th
general films category were:
Electric Power and Comma
Sense, ISy, min., color; sponsor
Conn. Light & Power Co., Hart
ford Electric Light Co., Housa
tonic Public Service Co., Unit©
Illuminating Co., Western Mass
Electric Co.; producer. Bay Stat
Film Productions. — Illustratin
the principles of preventing con
mon electrical accidents.
I'm No Fool in Water, 8 min,
color and b 'w, sponsored and pro
duced by Walt Disney Produc
tions. — An instructional cartoo;
illustrating precautions for youn
children when swimming.
Awards of merit for genera
films were received by:
First Aid, 29 min., color am
b w, sponsored by Crown Zeller
bach Foundation; produced b
Washington Video Productions.-
A demonstration of basic first ait
measures in emergency cases.
Tm No Fool Having Fun, i
min., color and b w, sponsoret
and produced by Walt Disne;
Productions. — A cartoon filn
stressing safe recreation rules fo:
young children.
Take Safety With You, 14 min.
color, sponsored and produced b)
U. S. Army Corps of Engineers
— Safe practices to follow in rec
reational water areas.
To Save a Life, 15 '4 min., coloi
and b/w, sponsored by AOP^^
Foundation; produced by Filn
Originals. — Explaining the 180'
turn procedure in small plan<
handling.
Waters/led Wildfire. 21 min.
color and b w, sponsored an(
produced by U. S. Dept. of Ag-
riculture.— Showing result of car&
lessness and need for fire protec
tion and control in forest areas.
One Theatrical Film Award
In the theatrical motion pic
tures category, only one aware
was made — a bronze plaque. Thii
went to:
Tfte Invisible Passenger, 22
min., color, sponsored and prO'
duced by Jack Copeland & Asso
ciates. This film, on the genera
subject of traffic safety, also re-
ceived the David S. Beyer Award,
given annually by the Liberty Mu-
tual Insurance Co.
NOW in the East it's...
- MOVIELAB
>•>;>
ij.
16mm-35mm EASTMAN COLOR
Negative - Positive Processing
"^
Plus exclusive ADDITIVE
scene to scene-color balanced
KODACHROME printing.
' '-.f v;'^':S
m(i
COLOR CORPORATION
MOVIELAB BUILDING, 619 W. 54th ST., NEW YORK 19, N. Y., JUDSON 6-0360
Winner of the
George Washington
Honor Medal
The Top Award Goes to
"AMERICAN ENGINEER"
As a tribute to the accomplishments of the engineers and
scientists of America, "American Engineer," in superscopic
Technicolor, has held the eyes of 11,226,685 theatregoers.
A distinguished national jury has now chosen "American
Engineer," produced for Chevrolet, for the highest award
of the Freedoms Foundation, the George Washington
Honor Medal.
Our Organization is pleased to have contributed to this
appreciation of the achievements of America's engineers.
/^ JAM HANDY (9ya^^^^^!^
-h Dramatizations
YORK 19
dson 2-4060
ix Visualiiations ix Presentations ix Motion Pictures -k Slidefilms -k Training Assistanc
HOLLYWOOD 28 • DETROIT 11 • PITTSBURGH • DAYTON • CHICAO
Hollywood 3-2321 TRinity 5-2450 ZEnith 0143 ENterprise 6289
STate 2i7J
BUSINESS SCREEN
MAGAZINE • NUMBER THREE • VOLUME NINETEEN • 1958
Home slao^Nings
FIFTY CENTS
Antiquated Aunt Biddie. Distrusts inventions, can't be
persuaded, isn't even curious. How unimaginative.
How unlike a woman !
If you have a product or service for women, you know
how enthusiastic they can be about new ideas, new
conveniences. What you may not know are four
popular ways Modern provides women's audiences
for your public relations film.
Modern presents your film to young women while they
are still in high school. Teen-agers in home economics classes
learn how to be smart consumers. Here a girl is taught
about cooking, housekeeping, raising a family, grooming,
health and community responsibility. She develops ideas and
preferences she carries with her into marriage — where
she'll make 60% of all buying decisions. (And . . . 50% of
the girls get married before their twenty-first birthday.)
When she marries, Modern continues to insure
your access to her attention.
Come right into her living room through television
. . . with a full length film, or with a featurette in
MODERN HOME DIGEST. Attract her again when she
steps out for entertainment. For interesting sponsored films
are regularly booked by Modern into most of the nation's
17,800 motion picture theaters, where they supplement
the feature. You'll have added attention, too, when your film
is shown to a woman at her club, church or where she works.
In clubs and schools alone during 1957, Modern arranged
showings of suitable films to 25,489,103 women. Theaters
and television showings reached millions more. If you
have a film that presents a product, service or idea for women,
trust it to Modern and it will be seen by women.
MODERN
Modern provides the audience for your public relations films
SALES
OKFICES
New York PL 8-2900 Detroit TE 2-4211 Pittsburgh GR 1-9118
ChicaKO DE 7-3252 Los Angeles MA 9-2121 San Francisco YU 2-1712
20 West End Ave. (soth St.) • New York 23, N. Y. . Circle T-6110
producers of distinguished motion pictures for
industry and television for over 35 years
CVvica6° ' ^^g Vvavi^S
„l month. J" e pa'' '.u as verY
°"= at the ^ecori^;.',; ,„,al ^^l^^ c3» ^e
^°*:t:e have ^-'"J^^o.iation ^^th A
-'''' ^"f tli^ --^■- ,„ .ears -.vice
reporter
/
is ^aV- ^^s service
lOv/itYvtnore ^^ ^3 ^^
22 " " " \tednev.co«iet-
;t\i one to i ^.y^e re
v/i^'^" _ 1 oolong at
^^'^letoiourY--^'^ .He records
.o..u--rh^- -'h':K:^l-rr''
-r/^:rhnt:'-^- ^,_,..ce.eh..e
steady & _« ar "
-::^--^^^- .e.o.g-oce---
iterns are cause
The above i ^^y . ^^^ ^pe.
Av conservati ^ fr vends
a"^"* _ +r, OUT
Ih^ ^"""erva^ve v-^V • «v>o .P-»>^
, «a.mlV '°'''^' ^, cUeht» and »en ^^^^^^,, .
our tha*'^*;C:ihg a ."od P^^ ^^ ,„„a
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fMBER 3 • VOLUME 19 • 195i
#
ANNOUNCES
A LEASE PLAN
FOR USERS OF
16MM SOUND MOTION PICTURE
PROJECTORS
Now — you can use repetitive,
regular, or rear projection type
16 mm sound projectors in your
sales and training programs on a
pay-as-you-go basis.
TSI. world's largest manufacturer
of 16 mm sound projectors for
repetitive operation, point of sale,
desk top demo7istration, and day-
light projection purposes, now
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Features of the plan include con-
version to purchase privilege with
liberal allowances for lease fees
paid, and a wiique "pay for it
only when you get it" field serv-
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have — or plan to make. Put them
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Write for free details.
\op U
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T ^ I
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EASTERN OFFICE: 141 E. 44th STREET. NEW YORK 17. NEW YORK
WEST COAST OFFICE: 4357 MELROSE AVE.. HOLLYWOOD 29. CALIF.
BUSINESS SCREEN
THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY - EDUCATION AND TELEVISION
preview of contents
The 1958 Scholastic Teacher Awards: 10 Winners .... 10
60 Motion Pictures Share Columbus "Chris" Awards . . 14
Convention Report: 83rd SMPTE Meeting in Review . . 26
Twin Cities Host 12th Annual lAVA Convention 31
Minnesota's Governor Cites Value of Audio-Visuals ... 32
Better Business Bureaus: Servant of the People 33
A Film Interprets "Essential Oils" for Industry 34
Cotton Council Spins a Memorable Tale 35
New York Film Producers Step Up a Campaign 36
This Is the Modern Story: Part II of a Series 38
Sound Slidefilms: A Business Screen Feature
DuKane Presents "The Fliptop Story" 39
These Lutheran Slidefilms Sell the Family 40
Fuller Brush Company Recruits With Slidefilms 42
Detroit Free Press Builds Ad Lineage With Visuals .... 42
A New Slidefilm to Affect PR Attitudes 43
The Picture of Pfizer International 43
Slidefilms ala Carte by J. LeRoy Gibson 44
Hard Facts in a Soft Economy: "Everybody Knows" ... 45
Plus: The Nation.^l Directory of Visual Dealers
Office of Publication: 7064 Sheridan Road, Chicago 26
IN NEW YORK CITY
Robert Seymour, Jr., Eastern Manager: 489 Fifth Ave.
Riverside 9-0215 • MUrray Hill 2-2492
IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet
Telephone: DUnkirk 7-2281
Issue Three. Volume Nineteen of Business Screen Magazine, published May 15, 1956.
Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazine, Inc. Phone BRiargate 4-8234. O. H. Coelln, Jr..
Editor and Publisher. In New York: Robert Seymour. Jr., 489 Fifth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caron-
delet, Telephone DUnkirk 7-2281. Subscription $3.00 a year: $5.00 two years (domeslic);
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office
at Chicago, Illinois, under Act of March 3, 1879, Entire contents copyrighted 1958 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.
BUSINESS SCREEN MAGAZINE |
CASE HISTORY OF A
SUCCESSFUL BUSINESS FILM
*
i
"WHAT MAKES US TICK"
An Animated Motion Picture in Technicolor
Written and Produced for NEW YORK STOCK EXCHANGE
JUNE, 1952 THROUGH DECEMBER, 1957
87,000 NON-THEATRICAL SHOWINGS
AUDIENCE: 4,741,577
906 TELEVISION SHOWINGS —
ESTIMATED AUDIENCE: 58,587,400
"WEEKLY VARIETY" DATED MAR. 19, 1958 SELECTED IT AS ONE OF THE FIFTY
OUTSTANDING FREE TELEVISION FILMS SHOWN BY TV STATIONS IN 1957.
HONOR MEDAL- FREEDOMS FOUNDATION-! 952
MERIT AWARD -BOSTON FILM FESTIVAL- 1953
John Sutherland Productions, Incorporated
LOS ANGELES
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Los Angeles 26. California DUnkirk 8-5121
NEW YORK
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New York 22. New York PLaza 51875
lecialists
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FILM FESTIVA
5th Int'l Ad Film Event
Invites Theatre, TV Spots
-k Sponsors and producers ma
submit a maximum of 14 films i
the cinema categories of the Fiftl
International Advertising Filn
Festival, to be held at the Lido
Venice, September 20-25.
Liberalized entry rules for tb
festival have been announced b'
the cosponsoring organizations-
International Screen Advertisin;
Services and International Scree
Publicity Association.
Can Submif Five Spots
So that entrants may concei
trate on the type of films in whic
they specialize, they will be
lowed to enter up to five films
any one category. Last year, ei
trants could submit only two film
in each category. A total of fiv
commercials can be entered in th
television group.
The festival's entry deadline
August 30, 1958. Entry and regii
tration forms and other inform:
tion materials on the festival ar
being made available in five lai
guages from Peter Taylor, festivi
director, at 17 Berkeley Streel
London, W. 1.
Festival Returns to Venice
This year marks the return
the International Advertising Fei
tival to its birthplace. The festivi
was founded in Venice by tl
I.S.A.S. in 1954.
With entries increasing eaci
year, the festival officials antici]
pate a record number of entrie
and delegates this year. Last yea
there were 655 film entries am
over 700 delegates attending. Par
ticipating in the internationa
event are advertisers, agencies,
producers and distributors. |
Craig Corp. Now Handling
Graflex A-V Products in Wes
ik Craig Corporation of Los An
geles, San Francisco and SeattJ
has assumed distribution and serv
ice responsibilities for all Grafle
audio-visual products in seve
western states.
Announcement of the new ai
rangement was made by W. A
Taylor, director of Sales at Gral
lex. Inc., Rochester, New York.
Graflex, Inc., a subsidiary c
General Precision Equipment Cor
poration. manufactures photo
graphic, audio-visual and electron
ic equipment.
The Craig Corporation, wes
coast distributor, now is respon
sible for service and distributioi
of SVE Schoolmaster projector
and the Ampro lines. S
:1
BUSINESS SCREEN MAGAZINl
Communications for Business
A comprehensive and progressive new concept in
communicating ideas through visual tools that
startle, teach, challenge, persuade and SELL!
CHICAGO
NEW YORK
DETROIT
LOS ANGELES
CLEVELAND
CINCINNATI
PITTSBURGH
TWIN CITIES
WILDING PICTURE PRODUCTIONS, INC.
FIRST in Communications for Business
VISUAL SELLING
THAT BRINGS
MOTION PICTURES
TV COMMERCIALS
SLIDE FILMS
SLIDE MOTION
ANIMATION
SYNDICATED FILMS
JINGLES
ORIGINAL MUSIC
LIVE PRESENTATIONS
Allendorf, Wright and Dostal Featured Speakers
at National Audio-Visual Convention July 26-29
FEATURED Speakers and organi-
zational meeting dates for the
1958 National Audio-Visual As-
sociation Convention and Exhibit
have been announced by P. H.
Jaffarian, convention chairman.
The NAVA Convention will be
held in Chicago's Morrison Hotel
July 26-29.
Joseph Allendorf. director of
Market Development. Eastman
Kodak Company, Rochester. N.Y..
will sound the convention keynote
at the opening general session.
Saturday. July 26. Allendorf's
presentation is titled. "What's
Cooking?"
Talk on Advertising, Sales
Arthur Wright, vice-president
of Frank Block Associates, St.
Louis, Mo., will speak on "Adver-
tising"— ^and its functions in the
a-v world. William A Garrett,
sales engineer. American Tele-
phone and Telegraph Company.
New York City, will present a
visualized program — "Selling
Profitably by Telephone."'
Opening the second general ses-
sion, Monday, July 28, will be
John J. Dostal, of Garden City,
N. Y., a sales and marketing
leader in the a-v industry, who
will speak on "The Audio-Visual
Dealer: 1960." Dr. S. Franklin
Mack, of New York, executive
director of the Broadcasting and
Film Commission, National Coun-
cil of Churches, will speak during
the morning session.
Million Dollar Trade Show
More than $1 million worth of
audio-visual equipment and mate-
rials will be on display at the Con-
vention Exhibit which will open
at noon on Saturday, in the mez-
zanine and first floor of the Mor-
rison. The exhibit will be open
from noon till 6 p.m. on Saturday.
Sunday and Monday, and from 9
a.m. till 1 p.m. on Tuesday, the
closing day.
Annually bringing together
some 2,500 audio-visual special-
ists, the NAVA Convention com-
bines in one locale the official
NAVA meetings and other audio-
visual group meetings which are
held concurrently during the con-
vention period. This arrangement
enables the various group mem-
berships to visit the trade show.
Organizations meeting concur-
rently at the NAVA Convention
and the persons in charge of these
events include:
Educational Film Library Asso-
ciation— school system a-v direct-
ors, film librarians, representati\
of organizations interested in :i
use in communities, meeting Ji
25-27; Miss Emily Jones, EFL
secretary, in charge.
Industrial Audio-Visual Assot
ation — heads of film and a-v c|
partments in large industries, me(
ing July 28, Frank B. Greenic;
film distribution supervisor, U.
Steel Corp., in charge.
A-V Workshop for Industr
Training Directors — directors
training from business and indi
try, meeting July 28, Lee K
bourne. Training Division Indi
trial Relations Dept., U. S. Na\
Training Station, Great Lakes, II
in charge.
Agricultural A-V Workshop
county agents, vo-ag teachers, at
others interested in a-v in agrici
ture, meeting July 28-29, Gordi
Berg, editor. County Agent & V
Ag Teacher Magazine, in charj
Religious A-V Workshop — (
rectors of religious education, mi
isters, meeting July 27, Mrs. M
Bahr, Religious Film Libraries,
charge.
A-V Conference of Medical
Allied Sciences — audio-visual c
partment heads in medical, den
and scientific associations, meeti
July 28, Dr. Daryl 1. Miller, Am(
ican Medical Assotiatiun.
XXXK
THERE'S
NO PLACE
LIKE
FOR
COLOR FILMSTRIPS
SLIDES
ANSCO 538 PROCESSI'IG
The masters make the differ^
M
FRANK HOLMES
LABORATORIES INC.
1947 FIRST STREET
|SAN FERNANDO, CALI
I EMPIRE 5-4501
S8885 WRITE FOR BROCHURE J»
USINESS SCREEN MAGAZIN
WHAT KIND OF LIGHTING
AND GRIP EQUIPMENT
OU NEED?
\.^
^'li*''*
Arcs, inkies, century stands or
reflectors? What sizes do you
need? 10,000 watt, 225 amp?
From the largest arc to the
smallest inkie, from grip equip-
ment and props to sleek DC
generator trucks, you'll find
it at .
LIGHTING THE MOTION PICTURE INDUSTRY SINCE 1921
tH'Ci
SALES-RENTALS-SERVICE
1,^^ 333 West 52nd Street, New York City,
Circle 6-5 470 Send for o schedu/e of rental rates.
UMBER 3 • VOLUME 19 • 195i
LOOK...
Business Meets School Needs—
AUTO
PICTURES
CHANGE
ATICAL
Pictures change automatically, always on cue,
when you use the DuKane Micromatic
sound slidefilm projector for selling or for
training. No beeps, clicks, or bongs . . . film
advance is triggered by a silent 30/50 cycle
impulse cut right into the record. No film
rewinding— DuKane's "Redi-Wind" does it
for you, automatically! Built-in "shadow-box'
screen, plus plenty of power for big-screen
projection.
also from
D
U
N-E
dynamic salesmanship
in an attache case
Unique DuKane Flip-Top puts
dramatic hard-sell power in a 13-lb.
package! Ideal for desk-side
presentations. No set-up fuss, no
room darkening. Startling clarity in
color or black-and-white filmstrip,
plus top voice fidelity.
For a demonstration at your own desk, write or wire
Only 15- X 13 x T
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DuKane Corporation, Dept. BS-5Ba, St. Charles, Illinois
1 am interested in learning more about DuKane sound slidelil
particularly L I the Fliplop [ 1 the Micromatic
n proieclors.
riTY 20NF STATF
Films Aiding Science Education Honored As Ten
Sponsored Pictures Share 1958 Scholastic Awards
TEN Sponsorld Motion Pic-
TLiRHs received awards in the
8th annual National Film Awards
program conducted by Scholastic
Teacher Magazine.
Selected as outstanding releases
applicable to education by a
panel of audio-visual education
leaders, the Scholastic Teacher
Film Awards are:
Our Mr. Sun and Henio the
Magnificent, both produced by
Frank Capra Productions for Bell
Telephone System and distributed
by local Bell Telephone Compa-
nies.
Award to "American Harvest"
American Harvest, sponsored
by Chevrolet Motor Div., General
Motors, and produced and dis-
tributed by The Jam Handy Or-
ganization, Inc.
A Moon Is Born, sponsored and
distributed by International Busi-
ness Machines Corp.. produced by
Transfilm, Inc.
Mainline, U. S. A., sponsored
by the Association of American
Railroads, produced by Dudley
Pictures; distributed by Associa-
tion Films, Inc., Modern Talking
Picture Service, Inc., Sterling-
Movies U. S. A., and others.
The Story oi Television, spon-
sored by Radio Corporation of
America, produced by William J.
Ganz Co., distributed by the Insti-
tute of Visual Training.
Human Heredity, sponsored and
distributed by E. C. Brown Trust,
produced by Churchill-Wexler
Film Productions.
Sui, sponsored by the Interna-
DUKANE products are sold and serviced by a nation-wide network of audiovisual experts
Complete Facilities
Under One Roof
• PHOTOGRAPHY
Titles and Animation
• SOUND RECORDING
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• COLOR PRINTS
Kinescope Recording
• FILM EDITING
Interlock Projection
22 Years Experience
Highest Quality
Technical Ability
W. A. PALMER FILMS, inc.
61 1 Howard St., San Francisco
tional Bank for Reconstruction antj
Development; produced by Rayanl
Pictures Ltd. and distributed bj
Association Films. Inc.
Cite "Yosenni+e" and "Cradle Song'1
Yoseinite — Valley of Lightl
produced and distributed by Forq
Motor Company.
Cradle Song, sponsored
Hallmark Cards — a kinescope
NBC-TV broadcast on Hallmarll
Hall of Fame; distributed by Asso-I
ciation Films, Inc. ^
Theodore Roosevelt Film
Available from United World|
M Theodore Roosevelt — Ameri-
can, a new 30-minute motion pic-
ture produced by the U. S. De-
partment of Defense with the co-
operation of the Theodore Roose-
velt Centennial Commission, now
is being distributed by United
World Films, Inc.
"Teddy" Roosevelt's career is
dramatized in cartoons, sketches,
historic photographs and news-
reel shots in this documentary, re-
ported in detail in the No. 2, 19,'^,s
issue of Business Screen.
The exciting saga of the na-
tion's 26th President is depicted
from the start of his political life
in New York State to his last
campaign for the Presidency, as,
the candidate for the Bull-Moosei
party.
Theodore Roosevelt — American
is now available through: United
World Films, Inc., (Government
Dept.), 1445 Park Avenue, New-
York 29. New York, or UWF
regional offices. 9
MOVIOLA
FILM EDITING EQUIPMENT
16MM-35MM
• PICTURE
• SOUND
Photo and
Magnetic
• SYNCHRO-
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• REWINDERS
One
picture and
sound.
Dept. B
MOVIOLA MANUFACTURING CO.
1451 Gordon St. • Hollywood 28. Calif.
10
BUSINESS SCREEN MAGAZINE
*TRI ART
COLOR
CORPORATION
LOUIS de ROCHEMONT
IN THE FIRST
^ CINEMIRACLE PRODUCTION... -
Windjammer
PRESENTED BY
NATIONAL THEATRES, INC
<^ EASTMAN COLOR NEGATIVE PROCESSING
& PRINT BY TRI ART
CORPORATION
(a subsidiary of Du Art Film Labs., Inc.)
245 West 55th St., New York 19, N. Y. . PLaza 7-4580
For 16mm f llm - 400' to 2000' Ree
Protect your films
Ship in FIBERBILT CASES
Sold at leading dealers
bear
this
TRADE
MARK
Sight/Sound Tool for Today!
Sound Slidefilms for Business
Are Reviewed on Pages 38-44.
SIGHT & SDUIVD
Kodak Sales Up But 1st Quarter
Earnings Down as Costs Rise
''r The recession was retlected in
lower sales for several product
lines of Eastman Kodak Company
in the 1958 first quarter but these
sales decreases were olTset by im-
proved sales in other lines, the
company reports.
Earnings for the c|uartcr were
considerably below last year's be-
cause of increased costs, stock-
holders were told.
Consolidated sales of Eastman's
United States establishments for
the 12-week period ending March
23, were $164,471,961. compared
with $163,081,735 for the same
quarter in 1957 — an increase of
about 1 per cent.
Net earnings after taxes amount-
ed to $14,813,874, compared with
$17,677,378 in the first quarter
last year — a decrease of about 16
per cent. Quarterly earnings per
common share equaled $.76 and
$.91 respectively.
Professional motion picture film
sales were slightly lower than a
year ago. Photographic apparatus
sold at lower levels than in the
first quarter of 1957. l^'
U.S. Film "Explorer in Space"
Big Draw in Overseas Theaters
The U. S. Information Agency
reported in May that its motion
picture The Explorer in Space is
receiving top billing in many over-
seas theaters.
The film, produced by the
Agency within four days after the
satellite launching on January 31.
has been distributed in 30 lan-
guages to 80 countries as part of
USlA's overall program to inform
the world of America's interna-
tional cooperation in peaceful sci-
entific progress.
The Agency said that its Ex-
plorer film broke all attendance
records at the largest commercial
theater in Salisbury, Southern
Rhodesia, and was held over for
a second week's run in Reykjavik.
Iceland. In Japan, the film is on
a theater circuit that will reach an
estimated audience of six million
in 1,140 theaters within a three-
month period.
Other Agency outer-space films
such as Defensive Skypower and
Vungiiard I also are drawing
crowds to USIA Information Cen-
ters as well as theaters. ^
Tom Gibson Dies in Chicago,
Well Known in Film Field
Thomas L. Gibson, well known
to producers and sponsors as the
midwest representative of W. J.
German. Inc.. died this month in
Chicago.
Mr. Gibson's career in the field
of professional film sales and dis-
tribution and his active member-
ship in the Society of Motion
Picture and Television Engineers
won him wide acquaintance and
respect in the film industry. ^
"The Next Ten" Wins Again—
'57 Photo Society Award
M The Next Ten, a motion picture
sponsored by Kaiser Aluminum &
Chemical Co. and produced by
Parthenon Pictures, has won for
the producer the 1957 Award of
the Photographic Society of Amer-
ica International Cinema Compe-
tition. The film also won a Chris
award in the Columbus Film Fes-
tival. ^
BUSINESS SCREEN MAG.A.ZINE
?l
For high speed and vy^ide latitude...
you can't beat 'Superior' 4"
' t •
^^^3
Pr
Joe Vadala (right! and Director Martin
Hoade are shown in the entrance of the
Sistine Chapel.
says NBC's Joe Vac/a/a, camera-
man for the TV series, "Rome Eternal"
Du Pont Superior ii 2 and Superior® 4
Motion Picture Films were used in shooting
■■Rome Eternal." presented on the NBC net-
work in January. Co-produced by the Na-
tional Council of Catholic Men and the
National Broadcasting Company, the four
half-hour films of ■■Rome Eternal" were
shot on location in Rome by Mr. Vadala.
under the direction of Martin Hoade.
An historical travelogue of the artistic,
religious and cultural heritage of the city.
'■Rome Eternal" was largely filmed inside
buildings— like St. Peter's Basilica, the Sis-
tine Chapel, the Pantheon. In most cases,
the light level was low. especially in the
catacombs under St. Peters.
"Without the combined speed and lati-
M?M
tude of Du Pont film." says Mr. Vadala.
"my job would have been a lot harder. As
it was. I could count on the consistent
qualitv of the film and I could be sure of
getting what I saw in the finder — under
any conditions."
In many sequences, such as the pageantrv
of important religious festivals, retakes
\vould ha\e been impossible. ■"When it was
■now or never". " concludes Mr. Vadala. "'I
was glad that my camera was loaded ^vith
Du Pont film."
For features, neusreels. commerciiils — any
shooting that deniands a really fine film—
there's an ideal Du Pont Motion Picture Film
for the job. For wore information, call the
nearest Du Pont Sales Office. Or urite Du
Pont. Photo Products Department. 2420-2
Nemours Building. Wilmington 98. Delaware.
In Canada: Du Pont ("ompany of Canada
(1956) Limited. Ton^nto.
Better Things for Better Living . . . through Chemistry
NUMBER 3
VOLUME 19
1958
imw€m
Winners of 6th Annual Competition—
mmwEd
. JTMLM
mnum
Join these companies who
have already found all the in-
gredients at one film pro-
ducer to assure effective film
programs.
"VISXJALSCOI»E
incorporated
mo3 i»arm: avenue
new york, n. y.
GD Films Share "Chris" Awards
Term Color "Exceptional" and Judging "Difficult" as 135
FilrTiS Are Submitted for Largest Columbus, Ohio Festival
SixT^ Chris Awards were pre-
sented to winning sponsor and
producer contestants in the Sixth
Annual Columbus Film Festival,
April 1 7. in ceremonies at Colum-
bus" Hotel Southern.
Of municipal and regional ori-
gin, the Columbus event appeared
to move toward a national and in-
ternational festival orbit. The 60
victorious hlms were selected from
135 entries from many parts of the
United States and several of the
films had production locales out-
side the country.
More international flavor was
added to the Columbus festival
banquet in an illustrated talk on
audio-visual work in Japan, given
by Dr. Roy E. Wenger, professor
of education and coordinator of
Kent State University's audio-vis-
ual center. Dr. Wenger was in-
troduced by George F. Jenny, su-
pervisor of Education, Ohio His-
torical Society.
Commerce Chamber Takes Hand
Welcoming festival participants
was Robert Hinkle, director of
public relations for the Columbus
Area Chamber of Commerce,
which, with the Film Council of
Greater Columbus, sponsors the
festival. Mrs. Margaret Carroll,
librarian of the Columbus Public
Library, where the award films
were screened April 16, reported
on the growth of film libraries.
The Chris award films included
an encyclopedic range of subjects.
The roster comprised films pro-
duced professionally for sponsors,
independent productions and in-
ternally-produced sponsored pic-
tures. They were chosen as out-
standing in categories of business,
education, cultural arts, travel and
medicine.
Credit Periodicals With Lift
Two audio-visual magazines.
Business Screen and Educa-
tional Screen, were credited in
part for the increase of entries in
the Columbus festival. Daniel F.
Prugh, Columbus Film Council
president, cited these publications
and the disappearance of the
Golden Reel Film Festival, spon-
sored by the late Film Council of
America, as factors contributing to
the Columbus festival upswing.
The entry increases also may
have resulted from the growth of
studios producing films almost ex-
clusively for television, Prugh said.
Festival judges were quoted as say-
ing this year's films were well
above average, with the color pho-
tography being termed exception-
al. Judging the films reportedly
was regarded as "especially diffi-
cult."
Name Judges of Categories
Business and Industry Him cate-
gory judges included: Andrew J.
Alpers, Radow & Alpers Advertis-
ing Agency, chairman; Dean
Close, manager. Flame Restaurant;
Ernest Arms, business editor, Co-
lumbus Citizen, Patrick Laughlin,
press representative, F. & R. La-
zarus Co.
Judging Information and Educa-
tion films were: George F. Jenny,
Ohio Historical Society, chairman;
Hazel Jenny and Helen Meyers.
Travel and Experimental films
were judged by: Daniel F. Prugh,
Franklin County Historical Society,
chairman; J. Tudor Wilson, Roy
Mallory and Dan D. Fulmer. Medi-
cal film judges were: Robert E.
Pickett, M.D., chairman; John
Charles, M.D. and Edwin H.
Ellison, M.D.
Eight Producers Share Honors
In the Business and Industry
category, Chris awards were won
by four sponsored films produced
by John Sutherland Productions,
Inc. A fifth Sutherland film won
the award in the Information-
Education category. Three spon-
sored films produced by Transfilm
Incorporated won Chris awards in
the Business category.
In two categories, a total of
three sponsored films produced by
Wilding Picture Productions and
three sponsored films produced by
Parthenon Pictures won awards.
Three sponsored films produced
by Henry Strauss & Company,
Inc., won awards, judged in two
categories. Two sponsored films
produced by Churchill-Wexler
Film Productions won in Educa-
tion.
Two Dynamic Films, Inc. pro-
ductions for sponsors won Chris
awards in separate categories as
did two sponsored films produced
by Cate & McGlone.
(continued on page 18)
PARTHENON PICIDRES
-Hollywood-
A FILM PROGRAM FOR
THE WESTERN ELECTRIC CO.
"TOOLS of TELEPHONY" —
The Internal Version ('56) shows
telephone system employees what
Western Electric does and where
its activities — manufacturing,
purchasing, distributing, and in-
stalling— fit into the Bell network.
Color. 31 minutes.
"TOOLS OF TELEPHONY" —
The Public Version ( "58 ) shows
the telephone user why the West-
ern must be "big" and how its
activities contribute to today's
fast-communicating way of life.
Color, 32 minutes.
AND .V LETTER FROM
THE WESTERN ELECTRIC CO.
TO:
Parthenon Pictures
Hollywood.
Dear Cap :
I have just reviewed the most
recent motion picture completed
for us by Parthenon; the updated,
"Tools of Telephony," and want
.you to know how deeply the result
has impressed us. During the
screening for our top executives
last week, exclamations of "breath-
taking," "beautiful photography"
and so on punctuated every major
sequence of the picture. This reac-
tion did not astonish those of us
in the Public Relations organiza-
tion because we have come to ex-
pect high quality in a Parthenon
product.
What is amazing is the fact
that your organization managed to
complete this picture in somewhat
less than half the interval con-
sidered normal for a production
of this length and scope. Yet the
completed film is unmarked by
any trace of haste.
Warmest personal regards.
Cordially yours,
C. L. ("Red") Stong,
Information Manager
NEW RELEASES
"FIRE AND THE WHEEL" —
A definitive picture of the oil
business from finding petroleum
to selling it. Color, 28 minutes
— Socony-General-Magnolia.
"COLLECTORS' ITEM" — How
one unsung group of civil serv-
ants help their fellow Americans
to live together in communities
safely, in comfort, and in health.
Color, 35 minutes. — International
Harvester.
PARTHENON PICTURES
Cap Palmer Unit
Documentary Films for Business
2625 Temple St. • Hollywood 26
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BUSINESS SCREEN VIEWPOINT
Columbus' Success Points Need
for More Local Film Festivals
ir Judging from the enlistment of 135 com-
peting films in the Sixth Annual Columbus Film
Festival, interest in such collective show case
events is quite alive. Despite the eclipse and
demise of various festival enterprises in recent
years. Columbus officials reported an increase
in the quantity and quality of films entered in
their festival. Indeed, it was indicated that
the loss of other festivals was Columbus" gain.
While we still blink and wonder at the spec-
tacle of categorizing and judging so many films
and ponder the problems involved in evaluat-
ing any special objective film, we yet admire
the zeal and stamina of the judges. We con-
tinue to be perplexed by the preponderance
of films from predominant contestant sources,
a not uncommon festival malady.
Numbers Don't Always Assure Awards
These clusters of films entered by a few able
and active producers may all be good, but
there's the catch: isn't it easier to win a race
if you own half of the horses? Not necessarily.
Paradoxically, it should be pointed out that
one producer with eight entries in the Busi-
ness-Industry category won only one award in
that category, while another producer with
four entries in the same category won awards
with all four. Another producer had five films
in that category yet won but a single award
therein. Sharply limiting the number of films
from any one sponsor or producer presents its
own problems. Thereby many good films
would be eliminated.
As a show case, a publicity and preview
focal point, the Columbus Festival would seem
to be a worthy success: Films from all over
the nation were brought dramatically to the
attention of home folk, local groups, schools
and business. Surely, such local events, held
regularly and enthusiastically, are an eft'ective
way of bringing the world of objective films to
real audiences.
Civic Festivals Have a Long Tradition
Speaking nationally and internationally, it
is significant that festivals of renown in other
parts of the world are enterprises of cities:
Edinburgh, Venice, Milan, Brussels. This
local, municipal flowering of film festivals has
a healthy basis in history and common sense. ^
The elements of culture, commerce, civili- {
zation and education always have gravitated
to the world's cities and towns, seeking local
and regional centers. From these centers the
world's neighborhoods were culturally inte-
grated and brought forward.
Rightly encouraged, the cities, the local cen-
ters, remain the best focal points of learning.
If knowledge is to apply to life where life is
lived and if the film is to play its part in
spreading knowledge, the local community is
the most logical site for a film festival. 51"
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BUSINESS SCREEN MAGAZINE
Mitchell Camera installation for radar tracking studies,
HOW MITCHELL CAMERAS
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First Choice of Industry
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Columbus Festival:
(CONTINUED FROM PAGE 14)
By category, the Chris award
winners were:
Business and Industry
The Voice oj Your Business.
sponsored by American Telephone
& Telegraph Company, The Con-
servation Story, sponsored by Rich-
field Oil Corporation, Jonah and
the Hii>hway. sponsored by United
States Steel Corporation, and
There Is Sprini; in the Air, spon-
sored by Oldsmobile Div., Gen-
eral Motors Corporation — all four
films produced by John Suther-
land Productions, Inc.
People, Profits and You, spon-
sored by the Bureau of Advertis-
ing, American Newspaper Pub-
lishers Association, Energetically
Yours, sponsored by Standard Oil
Company (New Jersey), and The
Bright Promise oj the American
Farm Market, sponsored by For-
tune Films, all three subjects pro-
duced by Transfilm Incorporated.
Asbestos — A Matter oj Time.
sponsored by Johns-Manville and
For Immediate Action, sponsored
by The Bell System — both pro-
duced by Wilding Picture Produc-
tions, Inc. Outside That Envelope,
sponsored by Connecticut General
Life Insurance Company, and The
Ne.xt Ten, sponsored by Kaiser
Aluminum & Chemical Co. — both
produced by Parthenon Pictures.
Whole World Over, sponsored
by Pan Americiin World Airways.
Scene in "Energetically Yours"
produced by Henry Strauss &
Company, Inc. The Big Chal-
lenge, sponsored by Chevrolet Div.
General Motors, produced by Dy-
namic Films, Inc. Skylines, spon-
sored by Bethlehem Steel Co., Inc.,
produced by Caravel Films, Inc.
The Hope That Jack Built, spon-
sored by the National Association
of Investment Companies, pro-
duced by Robert Lawrence Pro-
ductions, Inc.
The New Giant, produced for
Hughes Aircraft by La Brea Pro-
ductions, Inc.; Gift of the Ages,
an Austin Productions, Inc. film;
Vine Brothers, produced for Har-
vard University.
Travel
U.S.A. and Castles and Casta-
nets, both produced for Pan Amer-
ican Airways by Henry Strauss &
Company. Inc. Holiday in Hawaii.
sponsored by United Air Lines,
produced by Cate & McGlone;
Angler's Paradise, sponsored by
Northern Consolidated Airlines,
produced by L. R. Huber Produc-
tions.
Mr. Dodds Goes to Colorado,
sponsored by Chicago, Burlington
& Quincy Railroad Company, pro-
duced by Sonochrome Pictures
Yosemite — Valley of Light, pro-
duced by Ford Motor Company
Farmer of Austria, produced by
Churchill-Wexler Film Produe
tions.
Information and Education
The Hutnan Cell and the Cyto-
technologist, sponsored by the
Committee for Careers in Medi-
cal Technology, and Strokes, spon-
sored by the American Heart
Association, both produced by
Churchill-Wexler Film Produc-
tions. Unchained Goddess, spon-
sored by the The Bell System,'
(CONTINUED ON PAGE 20)
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BUSINESS SCREEN MAGAZINI
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Arriflex 16
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Cnlumbus Festival:
I CONTINUED FROM PAGE 18)
produced by Shamus Culhane
Productions. Inc.; Link to the
North, a Bell System film, pro-
duced by John Sutherland Produc-
tions.
Hail the Hearty, sponsored by
The Borden Company, produced
by Parthenon Pictures; American
Girl, sponsored by the Anti-Def-
amation League, produced by
Dynamic Films. Operation Heart-
beat, sponsored by Douglas Air-
craft Company, produced by Cate
& McGlone; 24 Hoiir.s. sponsored
by the Archdiocese of Chicago,
produced by Fenton McHugh
Productions. Inc.; The Cardinal
Tradition, sponsored by Anheuser-
FLORMAN & BABB, incorporated
68 West 45th Street • New York 36, N. Y. • MU 2-2928
Dean Close (right) pre.sents a
CIvis award to James E. Darst,
Premier Film & Recording Corp.
Busch, Inc., produced by Premier
Film & Recording Corporation.
This Is Color, sponsored by
Interchemical Corporation, pro-
duced by Wilding Picture Produc-
tions. From Seed to Sawlogs,
sponsored by the Ohio Department
of Natural Resources, produced
by Robert Wheaton; The Winged
Bequest, sponsored by The Hos-
pital & Judd Fund Division, Cleve-
land Public Library, produced by
Edward Feil Productions. Deci-
sion at Laurel Falls, produced by
the Dept. of Internal Affairs. State
of Pennsylvania; American Battle-
ground, produced by The New
York State Dept. of Commerce;
King Size Diary, produced by
Virginia Polytechnic Institute.
Educational Film Winners
Little Dionu'de, produced by
Louis R. Huber; Lei's Play Safe,
produced by Portafilms; Our
Friend the Atom, produced by
Wait Disney Productions; Dams,
produced by Pat Dowling Pictures;
Adaptation of Plants and Animals
and The Jamestown Colony, pro-
duced by Coronet Films; How
Seeds are Scattered and Adelie
Penguins of the Antarctic, pro-
duced by Young America Films.
A. B. Hunter (left) of the Ramo-
Wooldridge Corp. receives Chris
from president Daniel F. Prugh.
Music Frotn Oil Drums, pro-
duced by Folkway Records;
Tibetan Traders, produced by At-
lantis Productions, Inc.; Lentil,
produced by Weston Woods Stu-
dio; Tomatoes. Planting and
Transplanting, Tablehopper Pro-
ductions; Boy in the Doorway,
produced by Bellefaire; The Na-
tivity of Jesus Christ, United
World Films, Inc.; A Long Way
from Home, sponsored by United
Service Organizations, Inc.; pro-
duced by Leo Seltzer Associates,
Inc.; San Franci.sco Festival, Tri-
Delt Productions, Inc.; Forward
March, Feature Story Film Pro-
ductions; Baylor Theater Hamlet,
Baylor Theater.
Medical
The Key, sponsored by The
National Association for Mental
Health, produced by Campus Film
Productions, Inc.; Death of a Cell,
sponsor — E. R. Squibb & Sons. R-
The A-B-C
of a Good Producer
A is for Architectonic — the
art of systematizing
knowledge.
Bis for Background. Back-
ground enables one to
remember some things and
forget others.
Cis for Counsel. "They
that will not be coun-
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Franklin.
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Producers of
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NUMBER 3
VOLUME 19
1958
21
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SIGHT & SOUND
Photo Equipment Technicians
Form National Association
Officers and directors were elect-
ed at the first annual meeting of the
National Association of Photo
Equipment Technicians. Inc.. held
March 19 at the Conrad Hilton in
Chicago.
The association was established
to work toward raising the stand-
ards of the photo-equipment-serv-
icing branch of the photographic
industry.
An open meeting of the associa-
tion was held with service repre-
sentatives of several large photo-
graphic manufacturers during
which problems relative to proper
servicing were discussed. The
group hopes to eliminate various
problems in servicing which have
resulted from the increasing com-
plexity of design in photo equip-
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Chosen in the first election
were: George A. LaCroix, Strauss
Photo Technical Service. Washing-
ton. D.C., president; Marco Di-
Giovanni. Mack Camera Service,
Union. N. J., vice-president and
treasurer; Mrs. A. H. McDermott.
Washington, D. C. secretary; C.
S. Smith. Jr.. Camera Service
Company. Atlanta. Ga., director.
Southeast region.
Joe Price. International Camera
Corporation. Chicago, 111., direc-
tor. Midwest region; Howard A.
Lowe, Rocky Mountain Camera
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Meyers, Pacific Photo Products.
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Large Filmstrip Contract
AwardecJ SVE by Government
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Federal Civil Defense Department.
The content matter for the film-
strips is as yet undisclosed. UJ!'
"Hurricane Audrey" Available
for Group and TV Showings
•^> Disaster File — Htinicune Aud-
rey, the latest 16mm motion pic-
ture sponsored by the National
Board of Fire Underwriters, was
previewed May 14 at the Johnny
Victor Theatre in New York City.
Hurricane Audrey devastated
the Louisiana coast last year and
the dramatic mobilization of emer-
gency aid in the stricken area is
depicted in the film.
In color, the film runs 15
minutes and a black and white
version for television runs 14
minutes.
Prints for general distribution
are available through the Bureau
of Communication Research. 267
West 25th St.. New York, and
NBFU's San Francisco office —
for West Coast requests. Televi-
sion prints are available only
through the Bureau of Communi-
cation Research. ^
Aetna Film, "Safety Ahoy"
Set for Telecast in Iron
■ ' An Iran television station, called
the first commercial tv outlet in
the Middle East, has scheduled for
showing Safety Ahoy, an educa-
tional safety film produced for
Aetna Casualty and Surety Com-
pany, Hartford. Connecticut. The
script will be translated in Persian.
Safety Ahoy is a 15-minute sub-
ject depicting common hazards in
the operation of motorboats, sail-
boats and other small craft. 9
You can
.Isk some of our rerenl clients:
City Bank Fanners Trust Co.
Associated Railroads
of New ferscy
Baltimore & Ohio Railroad
Eastman Chemical Products
Equitable Life Assurance Society
of the United States
Nati(jnal Dairy Products Corp.
Remington Rand
The Milk Industry Foundation
INFLUENCE
more people, more effectively, with a
BUSINESS FILM
by
ROGER WADE Productions, Inc.
15 West 46th Street, New York
Circle .^-.^.041)
BUSINESS SCREEN MAGAZINE
IV
a
'^'^^^^-^^^^^^eA^^'
Plwfs All Records — 3 Speeds — 33^3 — 45 — 78 rpm
For Use With All View/ex Pro/eefors 150 to 300 Watts.
Sound System Or Projector May Be Used Independently.
Brilliant pictures and clear "bell-tone" sound
in one compact economical unit that has
delighted every educator and sales-manager
who has ever heard it.
Tvi^o permanent needles • Separate tone and
volume controls • Uses filmstrip, slide, or
combination slide and filmstrip Viewlex pro-
jectors • "Light Multiplier" optical system —
2", 3", 5", 7", 9", 1 1" lenses available with-
out change of condenser system. Priced from
$124.25 up.
Write Dept. 234 for literature.
Y/J^
All VIEWLEX projectors are guaranteed for a lifetime!
35-01 QUEENS BOULEVARD, LONG ISLAND CITY 1, N. Y.
NUMBER 3
VOLUME 19
23
FILM TECHNIOUfii
When you produce your next slide film,
reniemDer...ECAVlCTOE SOUM
makes the picture complete!
\ V n.ii>i V uMv.iii Ki-LunJiiig LOVcl^ iiiuic giuund — faster —
1 any other service of its l\ind. Our engineers" superior skill.
forced by years of experience and the most up-to-date tech-
les and equipment, makes RCA Victor the constant leader
ie field.
\ Victor also supplies the most extensive library of musical
clions for slide films — at no extra cost. First quality record-
careful handling, and fast delivery go hand-in-hand with
•y order.
e RCA Victor Custom Record Sales provide you with its
I'iuiiDus one-Stop" service — recording, editing, pressing, and
shipping — for greater quality, economy, and results!
RCA Victor custom record sales **r^lo
N<?i(> York to, 155 East Sith St
Chicago II, US N. Lake Shore Drive
Hollywood 3a, lOie N. Sucnmore Ave.
Nashville J, 1525 McGavodc St
In Canada, call Record Department, RCA Vic
Mutual Street, Toronto, Ontario. For information
rimntrieK, write or phone KCA International Divi!
Wi-M' York .'0. ;V. Y . - .J U r,-.ISOO.
MUrray Hill 9-7200
WHitehall 1,-3215
OLdfield 1,-1060
ALpine 5-6591
Company, Ltd., 225
'ccrving other foreign
, 3U Rockcfeiler Plaza,
New Stereophonic Sound by
RCA for Cinemiracle Film
fv A new stereophonic sound sys-
tem developed by the Radio Cor-
poration of America is integrated
with the theatrical wide-screen in-
novation recently introduced by
Cinemiracle Corporation.
The wide-screen and wicfc
sound techniques are employed
in the Cinemiracle production
Windjammer, premiered in April
at Grauman's Chinese Theatre in
Hollywood and New York's Roxy
Theatre. Cinemiracle Corpora-
tion plans to install the new
sight and sound system in 1 2 other
theatres. Eastman Color negative
processing and printing for the
production were done by Tri-Art
Color Corporation, New York.
Depth in Range, Direction
The three-dimensional sound
system is designed to almost per
fectly duplicate the original sound'
in range, quality and depth and to
create a sense of distance and di-
rection, it is reported.
As the picture is projected on a
broad curved screen by three pro-
jectors operating simultaneously in
a single projection booth, the
sound flows from many speakers,
The Roxy presentation utilizes 22
speakers — five on stage, 17 spaced
through the theatre.
Recorded on Seven Channels
The equipment for recording
the sound and the theatre set-up
for reproducing it were developed
by RCA. Sound for Windjammer
was recorded on seven channels
which are played back through the
multiple speakers. The combina-
tion of the seven-track sound sys-
tem and Cinemiracle's high film
speed — 146.25 feet per minute
compared with the usual 90 feet
per minute — is credited with pro-j
viding new realism. The portable'
FOR SALE
35mm ORIGINAL
WALL CAMERAS
Complete with 1 2-Volt motor,
■four lenses and two magazines.
PRICE $1,200.00
CAMERA EQUIPMENT
COMPANY, INC.
315 W. 43rd St., New York 36, N. Y.
BUSINESS SCREEN MAGAZINE
I recording system designed by RCA
' is completely transistorized.
In the theatre presentation,
seven amplifiers are housed in the
i central projection booth, five for
i the stage speakers and the other
two for the special-effects speakers
on the sidewalls and the rear. The
number of speakers will vary ac-
cording to the size of the theatre.
Midwest Visual Equipment Co.
Opens Chicago Loop Branch
YV Midwest Visual Equipment Co.,
Inc., an audio-visual supply, rental
and servicing organization, has
opened a new downtown office at
58 East South Water Street, Chi-
cago, according to an announce-
ment by T. S. Roberts, president.
The new office was established
as a convenience to downtown Chi-
cago area businesses, said James
Castic, manager. The new office
phone number is ANdover 3-3855.
* * *
Wade's Anne Koller Appears
in Three Christopher Films
^ Anne Koller, vice president of
Roger Wade Productions, ap-
peared on Father James Keller's
Christopher program last year. She
. drew so much attention that Father
J Keller has booked her for three
more times in the coming year.
Mrs. Koller's main job in life
is raising a family. She has a big
one. Her keenest avocation is her
job at Roger Wade Productions,
where she started on low rung,
and is now one of the firm's most
productive sales people.
On the Christopher's program,
, Mrs. Koller will tell about three
topics she has learned to know
, something about: "The Import-
ance of Letter Writing in Today's
World" — '"How Parents Can Help
Their Children Assume Responsi-
bilities in the Adult World" — and
"The Importance of the Lesser
Media — Greeting Cards and Com-
I pany Newspapers, As a Force for
' Good in the World." 9
GREEN FILM?
DIRTY FILM?
FilMagic Pylons (Pat. Pend.) quick-
ly attach to any 16mm. projector.
Automatically silicone - treat and
protect film, clean gates as film is
running.
Special kits, complete with simple
instructions for Ampro, B&H, East-
man, RCA, TSI, Victor. Write for
illustrations and prices.
ECONOMICAL . . . EFFICIENT
THE
DISTRIBUTOR'S GROUP, INC.
204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA
America's Most Versatile Sound-Slidefilm Projectors Join
the Victor Family of Precision A-V Products
Famous Soundview sound-slidefilm projection equipment now
has a new name — Victor-Soundview — and a new home —
Kalart's Victor Division. Thus Victor-Soundview joins the dis-
tinguished family of Victor, Kalart and Craig audio-visual and
movie editing products which are made to the most rigid speci-
fications and incorporate the most advanced engineering features.
Already, Victor-Soundview projectors have been improved
with a positive spring-lock framing feature to insure maximum
convenience of operation. Victor-Soundview projectors fit any
sales, training or educational need — show 35mm filmstrip,
2"x2" and bantam slides — operate with manual or fully auto-
matic film advance. No other filmstrip projection equipment
offers greater versatility or higher quality. Send now for com-
plete information about the new Victor-Soundview and other
Victor A-V products.
Victor is the first name in 16mm sound motion
picture projectors. Shown here is the popular
Assembly 10 in rugged metal case.
SEND FOR FREE LITERATURE ON VICTOR-SOUNDVIEW AND OTHER VICTOR A-V PRODUCTS
VICTOR,-
IMATOGRAPH CORPORATION • EST 1910
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE. CONNECTICUT
NUMBER 3
VOLUME 19
25
VISUM AIDS
MOTION
PICTURES
SLIDE
FILMS
SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.
11 EAST 44th STREET
NEW YORK 17, NY.
What Was Said, Screened at Los Angeles:
Camera's Role in Space Age; Magnetic Recording
Highlight Motion Picture Engineers' Convention
The Film at Brussels
!r Direct eye-witness reports, pic-
ures and complete data on U.S.
heatres and films at Brussels Inter-
lational Exposition in next issue.
SOLAR Space and the subtle
depths of the human mind
came into focus as provinces of
the camera and the projector at
the (S3rd Semi-annual CYinvention
of the Society of Motion Picture
and Television Engineers, held
April 21-25 at the Ambassador
Hotel in Los Angeles.
Ranging in their several sciences
ever farther than the unaided eye
can see, the SMPTE members
attended more than 80 technical
sessions on current practice and
theory in the field of sight and
sound during their live-day as-
sembly.
Review Technical Advances
In discussion and demonstration
sessions, conventioneers learned of
progress in missile and satellite
cinematography, subliminal mo-
tion picture projection, language
translation by machine, color tele-
vision tape, ultrasonic tv recording
and pay-tv.
Even as the a-v engineers re-
laxed prior to their annual ban-
quet, they watched a demonstra-
tion of underwater photography in
the hotel pool. This demonstra-
tion was staged by an eight-man
team of "frogmen" from the U.S.
Navy Pacific Fleet Combat Cam-
era Group.
Camera functions in the space
age were explored in sessions on
Barton Kreuzer, President of
Society of Motion Picture and
Television Engineers, at mike.
industrial photography. Design for
Destruction, a motion picture on
the use of instrumentation films
and cameras, their history and
special equipment, was presented
by Glenn E. Miller, Lockheed
Missile System Division, Van
Nuys, Calif. Many of the scenes
in this film were taken from re-
covered instrumentation cameras
and provided dramatic evidence of
the value of missile photography
in research.
Show "X Minus Eighty Days"
X Minus Eighty Days, a color
motion picture, produced by
Raphael G. Wolff Studios, illus-
trated a discussion of the activities
of the California Institute of Tech-
nology, Jet Propulsion Laboratory,
in the construction and launching
of America's first earth satellite.
Photographic techniques applied
to recording supersonic track-sled
Shockwave formations were de-
scribed with examples of results
in a session conducted by Neil
Krenzel, U.S. Naval Ordnance
Test Station, China Lake, Cali-
fornia.
That weird infant, subliminal
communication in motion pictures
and television, was discussed
graphically by Hal C. Becker and
Robert E. Corrigan, Precon Proc-
ess and Equipment Corp., New
Orleans, La., in collaboration with
William S. Edwards, OMECC
Productions, Hollywood.
The present status and mechan-
( CONTINUED ON FACING PAGE)
PICTUREPHONE
Sound Slidefilm Machines
We specialize in Light-Weight Machines
for Selling, Training, Teaching, Merchandising,
— Every purpose for which sound slidefilms are
used. Auditorium sizes also.
McCLURE
1100 WEST WASHINGTON BOULEVARD
CHICAGO 7, ILLINOIS CAnal 6-4914
BUSINESS SCREEN MAGAZINE
IT'S NOT LIKE
HORSESHOES . . .
No, Indeed, it's not like horse-
shoes, because in soles work
close ones don't count.
Only CLOSED ones ring up
sales, and commissions, and
over-rides, and promotions.
Closing a sale isn't a hit and
miss proposition. It requires
definite techniques.
A knowledge of these tech-
niques, and knowing how to use
them, will help your salesmen
to close more — instead of
merely coming close . . .
Show them how to dose with:
"CLOSE ISN'T CLOSED"
part of the outstandingly suc-
cessful sound slide program . . .
AGGRESSIVE SELLING
Write for details on
obtaining a preview
Better Selling Bureau
6108-B Santa Monica Boulevard
Los Angeles 38, California
A Division of Rocket Pictures, Inc.
SMPTE Convention Report:
ical possibilities of subliminal
communication were explained and
a 10-minute excerpt from the film
My World Dies Screaminfi was
shown to demonstrate that sub-
liminal stimulae can be physically
incorporated into a motion picture.
The engineering requirements for
adequate subliminal stimulae and
the psychological bases for these
requirements were discussed, to-
gether with data demonstrating the
validity of the concept.
Machine translation of foreign
versions of motion pictures was
described as a new a-v possibility
in a discussion by Max G. Kosarin,
U.S. Army Pictorial Center, Long
Island City, N.Y. Projects involv-
ing mechanical translation of
foreign languages, utilizing the
electronic computer, are in prog-
ress in the United States and other
countries. The problem for en-
gineers: obtaining an automatic
print reader.
Describe Video Tape Model
In several sessions on magnetic
television recording, a five-man
team of engineers from Ampex
Corp., Redwood City, Calif., de-
scribed the features of the VR-
1000 magnetic video tape recorder.
Charles P. Ginsburg, Joseph
Roizen. Roger Hibbard, Charles
E. Anderson and John M. Leslie,
Jr., traced the development of the
recorder and discussed its per-
formance versatility. The genesis
of the modulation system in video
tape recorders for black /white and
color recordings was explained.
Forecast as "near future" was the
complete interchangeability of
black, white and color tapes.
Other systems for magnetic tape
recording in television were dis-
cussed by Robert A. Von Behren,
Minnesota Mining and Manufac-
turing Company, St. Paul, Minn.,
and Jerome L. Grever, Broadcast
and Television Dept., Radio Cor-
poration of America, Camden,
N.J.
Video Recording Technique
Ultrasonic light modulation is
employed in a new method of
photographic video recording dis-
cussed by Leo Levi of the Elec-
tronics Div. of Fairchild Controls
Corp. The method described by
Levi is similar to the method used
in the latest radar recorders. High
performance, practicality and
economy were claimed for the
method.
Ultrasonic sound waves were
suggested as a new "soap" for
cleaning magnetic tape and motion
(continued on page 28)
0
0
0
0
0
0
0
o
o
o
o
We suppress zero
NUMBER 3
VOLUME 19
To achieve quality control:
We "suppress zero" to spread
the critical area of the scale
over the whole ammeter,
achieving more precise exposure
control in the printer. A small
thing, perhaps, but the
quality difference for you
can be significant.
RCA & V\^estrex Sound Recording
Editing
Processing
Printing, Color and
Black-and-white
Magnetic Laminating
CAPITAL
FILM LABORATORIES, INC.
1905 Falrview Ave., N. E.,
>Vashington 2, D. C.
LAwrence 6-4634
SMPTE Convention Report:
(CONTINUED FROM PAGE 27)
picture negative film in a method
described by Robert P. Gutterman,
General Kinetics, Inc., Arlington,
Va. Gutterman gave a machine
demonstration of film cleaning by
sound.
Lens Depth for Wide-Screen
New wide-screen processes make
greater demands on photo lenses
and the problem of attaining the
correct depth of field is a contin-
uing one. An approach to this
problem was explored by Sidney
Zipser, of Technicolor Corpora-
tion. Hollywood. Pivot the film
aperture of the camera on its
vertical center, said Zipser, dem-
onstrating the successful result of
an experiment at Technicolor,
Pivoting the film aperture of
the camera on its vertical center
makes the focus calibration of all
lenses always accurate for the
center of the field and allows the
pivoting to be calibrated, Zipser
maintained.
Nine Papers on Lab Practice
In sessions on laboratory prac-
tice and facilities, nine technical
papers were presented by members
of Eastman Kodak Company.
A new Eastman 16mm reversal
color motion picture film and its
processing were explained in two
talks. Nicholas H. Groet, Marvin
M. Liberman and Forrest A.
Richey of Kodak Research Labor-
atories, discussed the film's char-
acteristics. Processing of the new
film was covered by Deane S.
Thomas, Howard W. Vogt and
Herbert L. Rees of Kodak Color
Technology Division. ^
TV FILM COMMERCIALS
Writer • Producer • Director
.Seeks attiliatioii with film
producer who wants to
strengthen his TV commer-
cials depaitnuiit. Nine years
.solid writing, production,
direction e.\]jcrience as head
ol film commercials depart-
ment of several New York
ad agencies with top na-
tional package good ac-
counts. Also writer-pro-
ducer-director of network
film program scries. Salary
not as important as long-
range opportunity. Person-
able, 3(). college grad. Will
relocate lor right job.
Write Box 35-58-3
BUSINESS SCREEN
489 Fifth Ave., New York
17, N. Y.
PROMOTION!
Only thru the development of
ability in your employees will they
become more valuable to you.
Much depends upon your super-
visors.
How well do they delegate author-
ity?
How well do they prepare em-
ployees for promotion?
The answers to these questions
spell out how well your supervisors
are developing people in your
organization.
Show your supervisors how to do
this job with:
"PROMOTIONS,
TRANSFERS AND TRAINING
FOR RESPONSIBILITY"
part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:
• "THE SUPERVISOR'S JOB"
• "INTERPRETING
COMPANY POLICIES"
• "SUPERVISOR AS A
REPRESENTATIVE OF
MANAGEMENT"
• "INDUCTION AND JOB
INSTRUCTION"
• "HANDLING
GRIEVANCES"
• "MAINTAINING
DISCIPLINE"
• "PROMOTING
COOPERATION"
\Nr\te for Details on
Obtaining a Preview
INC.
6108 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA
28
BUSINESS SCREEN MAGAZINE
American Heart Assn. Names
Ed Foster as A-V Director
i^ J. Edwin Foster has been ap-
pointed Director of Audio-Visual
Materials for the American Heart
Association.
Before joining the Heart Asso-
ciation staff. Dr. Foster served for
five years as Director, Medical
Audio-Visual Institute of the As-
sociation of American Medical
Colleges. Previously, he was As-
sociate Professor of Adult Educa-
tion at the University of Manitoba,
Canada. He has also served as
Field Supervisor of the National
Film Board of Canada.
Dr. Foster is responsible for
the production and distribution of
films, filmstrips, transcriptions and
exhibits for the Association. He
will also assist the Association's
affiliates and chapters in the prep-
aration and use of audio-visual
materials.
From 1953-57, Dr. Foster
served as President of the Audio-
Visual Conference of Medical and
Allied Sciences. He has, since
1950, been a member of the De-
partment of Audio- Visual Instruc-
tion of the National Educational
Association. ^
• » *
Jackman New Film Librarian
of American Dental Assn.
<- Appointment of Herbert B.
Jackman as film librarian of the
American Dental Association has
been announced by Dr. Harold
Hillenbrand, association secretary.
Jackman has been employed as
a writer and film coordinator for
the Portland Cement Association,
and as assistant to the director of
the Audio-Visual center at the
University of Chicago.
In his new position he will be in
charge of the ADA audio-visual
education program and of the as-
sociation's extensive film library. Ifl"
Petersen to Animation, inc.
Chris Petersen, Jr., has been
appointed general manager of Ani-
mation, Inc., by Earl Klein, presi-
dent of the animation studio. 9
'I PROFESSIONAL
I TITLE Typographers
and
Hot-press Craftsmen
I SINCE 1938
Write for FREE type chart
' 1^ KNIGHT TITLE SERVICE
QsJ 115 W. 23rd St. New York, N.Y.
NUMBER 3 • VOLUME 19
/ FIRST
r
\
\
\ AGAIN!'/
With the most of the best
in ^'^Outstanding Free TV Films"
For the second straight time ASSOCIATION FILMS has placed FIRST with the
greatest number of free films judged outstanding by the nation's TV program
directors in a station and nation-wide poll by VARIETY! BOX SCORE: 1 2 out of 50!
Wnlnesilay, March 19, 19.>8
TV FILM .SKMI-AIVKVAL
STATIONS SELECT 50 OUTSTANDING FREE TV FILMS
TITLE
ACTION IN ASIA
ALICE IN WASHINGTON
AN AFFAIR OF THE HEART
A LIFE TO SAVE
THE CORPORAL STORY
FRANCESCA
HELPING THE TAXPAYER
ST. LAWRENCE POWER PROJECT
THE STORY OF A MAIN STREET MERCHANT
THE RELAXED WIFE
WE, THE MENTALLY ILL
YOUR SAFETY FIRST
SPONSOR
YMCA
American Airlines
Health Information Foundation
American Medical Association
Firestone Tire & Rubber Company
Foster Parents Plan
American Institute of Certified
Public Accountants
New York State Power Authority
J. C. Penney Company
Chas. Pfizer & Company
Smith, Kline & French Laboratories
Automobile Manufacturers Association
^
ASSOCIATION FILMS INC.
347 MADISON AVENUE, NEW YORK 17, NEW YORK
RIDGEFIEID, N. J.
Brood 01 Elm
LA GRANGE, ILL.
561 HillgroveAve.
SAN FRANCISCO
799 Stevenson Si.
DALLAS
1 108 Jackson St.
America's First Distributor of Films from Industry — for the Nation!
1958
Invisible Ink Can Be Red . . .
"Why didn't you tell me that's how you wanted it done?"
"If I'd realized that, I could have made the sale."
"But I thought your company had a policy against . . ."
There's no column in the accountant's ledger for recording
the high cost of misunderstanding. But every business
knows how often this one factor underlies lost sales . . .
spoiled work . . . customer or employee discontent.
In today's increasingly competitive climate, the motion
pictures and other communications materials we produce
for our clients are helping to meet an ever-widening range
of training and public relations needs.
COMMUNICATORS
OF IDEAS
HENRY STRAUSS & CO. . inc.
31 WEST 53RD STREET • NEW YORK 19. N. Y.
A BUSINESS SCREEN REPORT FROM MINNEAPOLIS
Twin Cities Host to IPtli Annual
Industrial Andin-Visnal Meeting
Governor Freeman Addresses Opening Session as Business
Film Executives Elect Frank Greenleaf lAVA President
THREE Eventful Days of film
screenings, informative talks
and live demonstrations of the
latest in audio and visual equip-
ment and materials brought mem-
bers of the Industrial Audio-Visual
Association together in Minne-
apolis on April 29 through May 1 .
It was the 12th annual meeting
of the professional society of busi-
ness and industrial executives
concerned with the full range of
a/v tools.
Minnesota's youthful and dy-
namic Governor Orville Freeman
gave an introductory address of
welcome at the Association's first
general meeting, held in the Leam-
ington Hotel on April 29. Prov-
ing himself a very well-informed
observer of informational films,
Governor Freeman cited the value
of sight/sound media in business,
the schools and, through direct ex-
perience, in keeping citizens in-
formed on matters of general pub-
lic interest within the state.
Films' "Boundless Future"
"I know of no better way," he
said, "to show our people what
they need to know about a wide
range of state affairs, including,
for example, our highway needs
and plans." Citing the wide-
spread use of the film medium by
state industries and institutions, he
reminded the business audience
of their authoritative and experi-
enced background in a field with
"a boundless future."
lAVA members and a few eligi-
ble guests toured the modern re-
search laboratory facilities of the
Minnesota Mining & Manufactur-
ing Co. in St. Paul where special
emphasis was given to demonstra-
tions of video tape recording de-
velopments and materials. Later,
the entire membership were guests
of Mr. and Mrs. Charles Ward at
their famed Hudson, Wisconsin
farm estate. The Brown & Bige-
low Company, headed by Mr.
Ward, is an active user of a/v tools
for sales training and promotion.
Elect 1958-59 Officers
Frank B. Greenleaf, United
States Steel Corp., was elected
president of lAVA for the coming
year. He succeeds Frank S. Rol-
lins, E. R. Squibb & Sons, retiring
president. Other officers elected
were John Hawkinson, Illinois
Central Railroad, first vice-presi-
dent; Alan W. Morrison, Socony
Mobil Oil Company, second vice-
president; James Craig, General
Motors Corporation, secretary
(and historian); and Alden H.
Livingston, E. L du Pont de Ne-
mours, assistant secretary. Charles
B. Gunn of the New York, New
Haven & Hartford Railroad, was
re-elected treasurer for a second
term.
Regional directors who will
guide local affairs of lAVA groups
in their areas for 1958-59 are:
D. G. Treichler, Socony Mobil
Oil Company, eastern region; Vic-
tor E. Johnson, Standard Oil Com-
pany (Indiana), central region;
Marshall F. Hosp, General Mills,
northern region; Charles R. Cone-
way, Color Harmony Services,
southwest region; and Bernard A.
Bailey, Mytinger & Casselberry,
Inc., western region.
Twin Cities Program Chairmen
Arrangements for the Minne-
apolis-St. Paul meeting were made
by lAVA members Kenneth E.
Penney of the 3M Company, Joel
Anderson and Charles Fox, Brown
& Bigelow; Marshall Hosp, Gen-
eral Mills; Walter Burton, Minne-
apolis Honeywell Co., and Marsh-
all Barnes, Bemis Bros. Bag Com-
pany.
Highlighting general sessions
were talks on new color films
(by Ken Mason, Motion Picture
Film Department, Eastman Kodak
Company); on the growth of
standards and facilities in the film
laboratory field (by Neal Keehn,
Calvin Company vice-president
and an officer of the Association
of Cinema Laboratories, Inc. ) ; by
Henry Daum, Minneapolis Society
for the Blind; and by Robert Sha-
fer, news director, television sta-
tion WCCO-TV.
Mr. Mason also previewed the
new Kodak informational film
Murder on the Screen, a humor-
Minnesota's Governor Orville Freeman welcomes delegates to lAVA
Convention. Retiring president Frank Rollins is seated at right above.
ous but pointed treatise on the
care and handling of motion pic-
ture films by television stations.
A film event on Tuesday, April
29, was the screening by Reid H.
Ray, president of Reid H. Ray
Film Industries, of the award-win-
ning theatre screen advertising
films selected last fall at the Fourth
International Advertising Film
Festival in Europe.
Merit Award to Rollins
Presentation of the lAVA
"Award of Merit" plaque to re-
tiring president Frank Rollins was
made at the Association's annual
dinner, held in the Leamington
Hotel on Tuesday evening, April
29. The plaque was presented to
Mr. Rollins by O. H. Peterson,
also a past president and produc-
tion manager in charge of audio-
visual services. Standard Oil Com-
pany.
In his inaugural talk, president-
elect Greenleaf modestly cited the
"many contributions which lAVA
has made to my career through the
past 10 years in which I have been
privileged to serve in this organi-
zation" and promised an active
and fruitful term of office "dur-
ing the critical months ahead." To-
gether with Mr. Peterson, W. M.
Bastable, Swift & Company; R. P.
Hogan, Kraft Foods Company and
O. H. Coelln, publisher of Busi-
ness Screen, Frank Greenleaf
was one of the small group of Chi-
cagoans who founded the Indus-
trial Audio-Visual Association.
Review Latest Pictures
In keeping with the organiza-
tion's direct interest in film pro-
duction and techniques, regular
screenings of member and other
outstanding films were scheduled
throughout the 3-day program.
Screening arrangements were made
by Joel Anderson, Brown & Bige-
low.
Champion Film Is Previewed
A special showing of 1/04 Sut-
ton Road, the latest motion pic-
ture effort of Champion Paper &
Fibre Co., was a pre-convention
event. This "sequel" to Cham-
pion's widely-heralded Production
5118, a film on communications,
deals with better understanding be-
tween labor and management.
Like its predecessor, Sutton Road
was produced by Wilding Pic-
ture Productions, Inc. and scripted
by Samuel Beall.
Through the courtesy of Glenn
E. Miller, motion picture depart-
ment manager. Missile Systems
Division, Lockheed Aircraft Cor-
poration, lAVA members wit-
nessed a special 35mm screening
of a new Technicolor motion pic-
ture Design for Destruction. The
picture showed the application and
development of motion cinematog-
raphy and equipment in the testing
of aircraft and missiles.
Entertained at Ward Farm
A charming hostess, Mrs. Charles
Ward, wife of the president of
Brown & Bigelow and publisher
of the Hudson, Wisconsin weekly
newspaper (oldest paper in Min-
nesota), made the Wednesday
evening smorgasbord dinner a
memorable event. The dinner fol-
lowed an afternoon of film dem-
onstration and discussion arranged
by lAVA member Charles Fox,
convention manager of B&B, in
the meeting auditorium on the
grounds of the Ward's famed Hud-
son farm estate.
Plans for the annual Fall meet-
ing of lAVA, to be held in the
East, were also discussed. ^
NUMBER 3
VOLUME 19
1958
Film in Gavernment
by Gc
le L. Fr
USE OF AuDio-VisL'AL media — movies, slide-
films and illustrative materials for talks —
is assisting the state government in explaining
many of the fast moving changes taking place
in Minnesota. Governor Orville L. Freeman of
that state told Business Screen.
Speaking at the opening of the Industrial
Audio-Visual association convention in Minne-
apolis, he pointed out that while state govern-
ments often lag behind business in adopting new
methods of efficient operation, in the area of
audio-visual materials the states have pioneered.
"In education programs, the school has long
utilized audio-visual materials — although for
many years they were not identified by that
name. Teachers have always used forms of
visual material to aid the transfer of concepts.
"Admittedly, as new and better techniques
are developed, states are slower in adopting
them. This usually is true where these tech-
niques become more complex and expensive —
states are hindered in their ability to use the
new equipment and materials."
The governor said the state has begun utiliz-
ing audio-visual materials increasingly outside
the education field. It has become very useful
in reaching greater numbers of people to ac-
quaint them with the background information
as to why changes are taking place in Minne-
sota.
"For example, we in Minnesota have launch-
ed the biggest highway building program in
our history. To explain the far reaching eflfects
this will have on the individual citizen and his
community, the highway department has found
that films and slide materials frequently can
explain the problems much more satisfactorily
than any number of talks."
Freeman also pointed out that an expanding
highway program requires employees be kept
informed on more subjects and that audio-vis-
ual aids have been very helpful.
"In explaining technical information to a
large group, especially testing procedures, it
has been found that a movie is more easily
understood than a talk."
The governor said that with the new empha-
sis on highway safety in Minnesota, the state
has been collecting a film library on safety
subjects which can be used with public and
private group meetings.
"And only recently we had the first showing
in our state of a film made by the department of
welfare in one of the state hospitals. It uniquely
combines an appeal for volunteer participation
in vital state programs with an approach to
mental illness which creates an enlightened un-
derstanding of this sometimes misunderstood
problem." \^
President Edwin J. Thonuis of Goodyear . . .
Goodyear Observes 60th Birthday
With a New Film for Employees
i< Destined to be shown to 10.000 employees,
Goodyear On Tfie March, a new institutional
motion picture sponsored by Goodyear Tire &
Rubber Co., is in production at Wilding Pic-
ture Productions. Inc., Chicago. The film is
scheduled for completion late this fall.
Goodyear On The March is particularly
scripted for Goodyear's young employees and
will be shown in plants in many countries out-
side the Iron Curtain. It also will be made
available to the public through the Goodyear
film library.
"The film presents a history of the company,
but it also tells our position in the world to-
day and what we hope to accomplish in the
future," commented Edwin J. Thomas, Good-
year president. Thomas recently appeared
before the cameras to make a filmed introduc-
tion to the picture.
Featuring 14 original songs and jingles pre-
pared by the studio, Goodyear On The March
opens with the discovery of the vulcanization
process by Charles Goodyear and the found-
ing of the Akron. Ohio company in 1898 by
Frank Seiberling.
The company's rapid expansion and diversi-
fication of products is depicted. Many of the
overseas plants are visited and their role in
the company's growth is explained.
Wilding has made 90 motion pictures for
Goodyear since 1937 but Goodyear On The
March is the sponsor's first major institutional
film in several years. ^
Paper Demonstrator
West Virginia Paper Salesmen Get
High Speed Film on a New Product
Sponsor: West Virginia Pulp and Paper Com-
pany.
Title: Extensible Paper, 5 min., b/w, pro-
duced by United States Productions, Inc.
i" Extensible paper is a new product made
for bags and containers. It is stronger than
ordinary Kraft.
To introduce it to salesmen and prospective
clients. West Virginia Pulp and Paper is now
using this straightforward demonstration film.
It shows just one thing — the ordinary Kraft
bags bust all over the place, but the extensible
paper bags don't.
To show this, Fastax cameras were used,
extending a second or so of burst tests into
30 or 40 seconds of screen time. H*
Below: high speed sequence shows breakage
test; tlie ordinary bag is one at the top.
Krieqer's Korner
-some timely ob.servations on current
aflfalr.s by guest editor Jack Krieger
business enemy number 1: tbe lack uf salesmanship
SALESMANSHIP! What crimes are committed in your name! Statistics tell
us there are millions of salesmen in business ranks today. But we doirt need
statistics to tell us that many of them are not selling. Just visit the corner store,
the gas station, the auto dealer — you name it — and you will find lack of sales-
manship evident in all walks of business life. This is business enemy No. 1.
hard at work. If you are a salesman, ask yourself this question, "Am I an
order taker or am I an order maker?" If you are honest in your answer, you
will begin at once to make a significant contribution towards eliminating the
present so-called "business recession." •
32
BUSINESS SCREEN MAGAZINE
The Inside Story of Your Better Business Bureau:
A Servant of Business and the Cnnsumer
Guardians of Ethical Practices; the 109 Better Business Bureaus Are Turning to
Film Medium to Define "Infinitely Varied" Activities and Alert Public to Pitfalls
EVERYBODY KNOWS: what a
cop does.
He directs traffic, maintains the
peace, quells disturbances, appre-
hends criminals, rides in patrol
cars, sometimes blows sirens, re-
turns lost children to their parents
and occasionally breaks into print
by saving a life or assisting the fire
department in retrieving a lost cat
that has been marooned on top of
a telegraph pole.
Many people confuse the func-
tions of a Better Business Bureau
with those of cops.
Setting the Record Straight
With a full awareness of the
confusion that exists in the minds
of the public at large, the Associa-
tion of Better Business Bureaus
has undertaken to set the record
straight and to perform a much
needed and truly valid public ser-
vice by defining what a Better
Business Bureau is and why it
exists.
The Better Business Bureau
movement in the United States is
more than 40 years old. But its
most recent attempt to explain its
functions and purposes took place
on April 23, 1958, in 150 cities in
the United States and Canada, with
the closed circuit color telecast, by
NBC, of the premiere of The Bet-
ter Business Bureau Story, a 27i 5j
minute motion picture produced
by Pathescope Productions, New
York.
First of a Television Series
Sparkplug of this film, and of a
half-hour TV series of which this
picture represents the kickoflf, is
the Association of Better Business
Bureaus, umbrella organization for
all of the 109 Better Business Bu-
reaus in the United States and Can-
ada, and of the National Better
Business Bureau in the United
States.
In inaugurating the idea of this
series some three years ago, the
ABBB, working with the produc-
ers, became convinced of the po-
tential large-scale distribution that
public service, non-sponsored TV
represented, and undertook to
communicate the desirability of
using this medium to its member
bureaus.
Under the guidance of its
media-conscious and communica-
tions-minded president, Victor H.
Nyborg, a series of meetings was
set up to explore the possibilities
of filmed TV programs to present
the almost infinitely varied as-
pects of Better Business Bureau
activities.
Question of Approach, Format
Result of the nation-wide meet-
ings were others between the Busi-
ness Relations Committee and
Pathescope. one of many produc-
ers considered for the project.
With an "explanatory" series in
view, there were many questions to
be discussed. Not the least sticky
was that of approach and format.
There were many considerations.
There was, first, an "explana-
tory" story to be told, with its
explanation consistent with the
ideas of an association whose 109
members had to agree with what
was being said.
Second, there was not only the
problem of a picture to be made,
but that of presenting its content
in such a manner as to intrigue
and hold an audience against
tempting TV fare on other chan-
nels.
From the "explanatory" point of
view, there were two points to be
made: First, that it was the pur-
pose of a Better Business Bureau
to help people become better in-
formed so that they will be able
to derive maximum satisfaction
from their business transactions —
in short, to help build a cleaner,
healthier competitive marketing
atmosphere; second, to give busi-
nessmen a full understanding of
what the Better Business Bureau
stands for, how it operates and how
it serves both business and the
public.
From the point of view of the
creative personnel involved in the
producer's stable, the most tempt-
ing approach was that of a cops-
and-robbers treatment that would
combine the best features of The
Thin Man. Robin Hood and Drag-
net, with possibly some of the hu-
man-interest values of Lassie
thrown in for good measure. The
only thing wrong with this initial
inspiration, intriguing as it might
have been for TV viewers, was
that it was inaccurate.
For the average Better Business
Bureau in the average city is, to
the detective-story-minded viewer,
a routine and largely colorless
operation that goes about its busi-
ness with the efficiency and lack
of drama that characterizes the
local post office.
Seek Drama With Accuracy
From a cinematic standpoint,
the problem of both the ABBB
Business Relations Committee and
the producer was that of maintain-
ing the drama required to hold an
audience while adhering to the ac-
curacy of the commonplace.
The problem was not an easy
one, for any attempt at its solution
had also to be reconciled with that
mysterious something called "pol-
icy" which, as any film producer
knows, can be a rock of elastic
dimensions on which many a mo-
tion picture ship has foundered.
Debates as to its solution were
numerous. But the picture as it
stands (and as premiered on NBC
closed circuit late in April) testi-
Above: a team of plumy (liarin
solicitation "operators" studies cit\
directory, local papers to hand-
pick their next victitns.
fies to the fact that a rather elo-
quent solution has been found.
Cinematically speaking, the so
lution has been reached througl
a combination of documentary anc
dramatic approaches, with empha
sis on the dramatic. The filn
opens with a visual definition of ;
community, with narrative anc
musical supplements explaininj
that a community is a combinatioi
of inter-dependent elements: citi
zens, businesses, industries, ser
vices and professions.
It states that most of these an
honest, but there are exceptions.
Show Three Typical Cases
One of these, the case of ;
young couple signing a new-car
purchase contract in blank, i
treated in dramatic fashion, wit
a live dialogue, plot developmen
suspense and flashback treatmer
consistent with the best tradition
of the TV whodunit. The manage
of a hypothetical Better Busines
Bureau (played by actor John Gra
ham ) serves as an explanatory an
continuity device, bridging thre
dramatic episodes together.
The second of these episode
(CONTINUED ON PAGE 61
A fast-talking car salesman "cons" cottple into signing Burned by inflated monthly payments on the car. "cat
a purcliase contract with blank spaces. tion" program on tv has real meaning to pair.
NUMBER 3
VOLUME 19
1958
PREVIEWS
OF THE MONTH
Left: preview hosts at "Essential
Oils" showing were (I to r) Dr.
Ernest Giienther. v. p. and John L.
Cassulo. president, Fritz.che Brotli-
ers, Inc.. sponsors, with Harold
Wondsel. president of the prodiic-
ini; company.
Film Interprets "Essential Oils"
;tures Adventurous Search for Vital Ingredients in Africa
onsor: Fritzsche Brothers. Inc. done very little outside of its own
trade press to glamorize its prod-
ucts— to tell the consumer what
they are — and why.
To interest consumers in what
goes into the vast array of house-
hold products that line their
shelves, Fritzsche Brothers is plan-
ning a series of films on the essen-
tial oils, of which this is the first.
It is a pictorial report by Dr.
Ernest Guenther, the company's
vice president and technical direc-
tor, of a recent trip through Africa
investigating at lirst hand the es-
sential oil production capacities of
that continent.
Scenes show the growing and
harvesting of such essential oil
producing plants as lemongrass,
vetiver, eucalyptus, vanilla, pep-
per, geranium, clove, citrus, chili,
etc. But the film depicts many of
Dr. Guenther's experiences beyond
his botanical investigations. He
brings his lenses into the faces of
big game, seven-foot dancing na-
tives, and, in an almost culmina-
tive sequence, the crack-up of his
own plane in South Africa.
All this bang-up, but random,
travel footage— 8,000 ft. in all-
has been made into a well or-
ganized and first class adventure
film. It will be shown to non-
theatrical audiences and on tele-
vision. A distributor will be an-
nounced shortly. ^
rLE: Essential Oils of Africa. 27
min., color, produced by Wond-
sel, Carlisle & Dunphy, Inc.
The essential oil industry, which
the specialized field of Fritz-
le Brothers, Inc., is in the rather
d position of having its products
;d every day in the year, in one
m or another, by practically
:ry civilized being. Yet, if asked
question: "What is an essential
'■■ only a small minority could
e the correct answer. Most
uld likely say fuel oil, gasoline
petroleum, and while these are
ly es.sential, they are not the
sential" oils as the chemical in-
itry knows them.
3ne reason the public is not too
II informed is that these delicate
istances reach them only as a
t of some other product — as
ingredient which contributes
;it the consumer identifies mere-
—hiit most importantly — as taste
smell. Thus, in most cases, they
not know that one of their
St important reactions to such a
iduct is due to the presence of
ertain highly refined substance
5wn as an essential oil — (the
;>rous, volatile principle of cer-
1 plants).
Df course, the essential oil in-
;try is mainly at fault for this
k of knowledge because it has
Nature Secrets Revealed in "Miracle of the Bulb"
dnsor: Associated Bulb Grow-
ers of Holland.
ri.E: The Miracle of the Bulb.
13 min., color, produced by
lohn Ott.
This film was produced over a
ee-year period by John Ott.
11 known in both horticultural
1 film circles for his work in
le-lapse photography. The new
ivie makes extensive use of
le-lapse to reveal the life -cycle
the Dutch spring bulb flowers:
icus, daffodil, hyacinth, tulip,
e miracle of growth potential
n bulb is visually documented
from the moment of planting
through its growth under the
ground and above the surface to
the full blooming of the flowers.
An original orchestral score is
by Gene Forrell, and is closely
integrated with the rhythmic move-
ments of growth revealed by the
camera to permit the flowers to
tell their own story with a mini-
mum of narration.
Bookings will be handled by
Films of the Nations, 62 West
4.'ith Street, New York 36, N.Y.,
and the firm's regional distribu-
tors throughout the country. ^
CASE HISTORIES OF OUTSTANDING NEW PICTURES
A "Cnnl" Film f nr Hnt Prnspects
Better Heating-Cooling Council Cartoon "Sells" the
Latest Ideas on Home Comfort With Appealing Humor
Sponsor: The Better Healing-
Cooling Council.
Title: Yon Lucky Earth People,
13' J min., color, produced by
Pelican Films, Inc.. through
Film Counselors. Inc.
■^> People about to build or re-
model a home are the target of this
new film which extols the quali-
ties of liquid heating-cooling sys-
tems.
With no hot air, the film is a
gentle, entertaining reminder that
no system can do the job like
water. Designed, primarily, for
public service television showings,
it is a cartoon depicting the frustrat-
ing adventures of little space-man.
Bebop Bobap, who is assigned the
job of selling his planet's "Galaxy
Heating System" to earth people.
Long-lived Bobap begins his
pitch in 18,000 B.C., but^his put-
tering air heater won't function
properly in the caveman's cliff
dwelling. Bobap is persistent, how-
ever, and goes on to show his
heater to Nero and to Ben Franklin
before coming to grips finally with
a modern prospect.
In an earth-man's new home
Bobap finds a hot water system
that is silent, efficient and economi-
cal, and even removes snow from
the driveway. And in summer, the
same system cools through chilled
water. "You Lucky Earth People,"
says Bobap, as he packs up his
Galaxy clunker and takes off in
space with plans for a modern sys-
tem in his kick.
The film is cute and funny, more
than a big selling venture. The
Council knew that you can't really
sell hard, or pack the tv air with
technical facts, so wisely seeks only
to amuse and plant a seed of home
heating wisdom that a plumber or
contractor may later sprout into a
sale. A most proper activity for
an association and well done. 9
These scenes in "You Lucky Earth People" (below) show Bebop Bobap
in his adventures in selling the "Gula.xy" heating system. Naturally, a
modern hot water system beats anything else on earth or off . . .
Alexander to Produce Film on Federal Civil Service
M' Federal civil service, its oppor-
tunities and future will be de-
scribed in a 28-minute color film
to be produced for Henry Van
Hummell, Inc., Denver, by Alex-
ander Film Co., Colorado Springs.
Utilizing live-action and lip-
sync sound, the film will depict
civil service as a career field and
show kinds of jobs available for
the nation's youth.
Distribution will be nationwide
to schools, civic organizations,
parent-teacher groups and tv. ^
BUSINESS SCREEN MAGAZINE
I
SELECTED FOR THE 1958 VENICE FILM FESTIVAL
Cottan Spins a MemDrable Tale
Long Active in Film Medium, National Cotton Council
Sponsors Fine Definitive Picture on "Wonder Fiber"
Sponsor: National Cotton Council
Title: Cotton, Nature's Wonder
Fiber, 27 min., color, produced
by Audio Productions, Inc.
■ft- The National Cotton Council,
one of the heaviest users of films
among national trade associations,
produces — internally — some eight
to ten films a year designed to
promote cotton sales to consumers.
Occasionally, the Council turns
to outside producers for major
films, as in this case — Cotton,
Nature's Wonder Fiber. The film
is a general exposition of all the
pluses of cotton — showing that
among all the "miracle" fibers, cot-
ton, indeed, is the most mir-
aculous.
Several foreign versions of the
film will be used to help sell our
cotton overseas. The picture opens
with sequences of the history of
the fiber from the dawn of man-
kind-— stressing that the "lamb on
a tree" (which is the derivation of
the word cotton) — has always
been the most widely used staple
for cloth. And today — fashionable
women all over the world tell why
it is better than ever — in their own
languages: English, Italian, Ger-
man, Spanish, Japanese and
French.
Nature's incomparable tools- —
sun, air and rain — are shown in
their roles of sprouting cotton and
nurturing it to sturdy growth, but
man has devised many ways to
help nature along — with sprays
and automatic picking methods.
Now that so many textiles are
made in a test tube it is still true
that cotton's special qualities have
never been duplicated syntheti-
cally.
The film uses studio and loca-
tion shots, full animation, stop mo-
tion and layouts of old prints to
tell its story.
It will be distributed by the Na-
tional Cotton Council — and the
U. S. Department of Agriculture.
This is the "Face of the Snuth"
Good New Socio-Documentary Film Presents Its True Look
Sponsor: Department of Social
Education and Action of The
Presbyterian Church, U. S. A.,
in cooperation with the South-
ern Regional Council.
Title: Face of the Soutli. 29 min.,
color, produced by Frank Wil-
lard Productions.
■ White-hooded men conspiring
against their neighbors; barbaric
hillbillies; a menagerie of seedy
heirs to an ancient, cruel grandeur;
temples desecrated; towns and
schools full of racial warfare, a
hot, green hell amid magnolias.
This is how the South typically
appears to a myopic North — and
to not a few southerners. The
excesses of the South are much
better known than the history and
depth of its problems. Seeing
flagrant disorders in the South and
failing to see their causes, failing
to see healthier trends, is more un-
realistic than judging the South
from a song about Dixie.
If it's true what the newspapers
currently are saying about Dixie,
it is important to consider the kind
of information advanced in Face
of the South, a new socio-economic
documentary.
Face of the South features a nar-
ration by George Sinclair Mitchell,
a southerner, an economist and
former director of the Southern
Regional Council.
Talking his way with film clips
and other images, Mitchell out-
lines the South's history as the
basis for an analysis of the South's
present economic situation. In
his analysis, Mitchell emphasizes
the relationship between the econ-
omy and the status of civil rights
for minority groups. As Mitchell
sees it, progress toward increased
economic opportunity for minori-
ties means progress toward civil
rights for minorities.
In 1787, the abolition of slavery
missed passage by one vote in the
Virginia Legislature. Growth of
the plantation economy, spurred
by the cotton gin, saw slavery be-
come a "state right" worth dying
(continued on page 62)
Showing the "Perception
of Driving Hazards" to Youth
Fiimstrip Aids
Traffic Safety
Drivini; situation is pictured in
Shell fiimstrip reviewed below.
"riRivER Perception — a clear
*-' understanding of what you see
before you as you drive a car — is
now being taught in classrooms
with a new teaching aid developed
by New York University's Center
for Safety Education and Shell Oil
Company.
The teaching aid is a 30-frame
color fiimstrip using photographs
of actual traffic hazards as seen
from the driver's viewpoint. These
are flashed on a screen for a few
seconds each. Students are then
asked to spot the hazard and ex-
plain how they would avoid be-
coming involved in an accident.
The fiimstrip. Perception of
Driving Hazards, produced b
Roger Wade Productions, Incwa
developed as part of a long-rang
research project to find what per
sonal traits lead drivers to hav
auto accidents and to develop bel
ter tests for driver licensing an
improved educational program!
The project was made possible b
a three-year research grant t
N.Y.U. by Shell.
The fiimstrip can be obtaine
free of charge by writing the Cer
ter for Safety Education, Nc
York University, New York 3, c
to the Public Relations Depar
ment. Shell Oil Company, 50 We
50th Street, New York 20. I
Doctar's Look into the Heart
Latest of a Medical Film Series Is Released by E. R. Squibb
Sponsor: E. R. Squibb & Sons,
Division of Olin Mathieson
Chemical Corp.
Title: Normal Development of
the Heart, 33 min., color, pro-
duced by Sturgis-Grant Produc-
tions, Inc.
i^ This is the latest in a series of
films dealing with the embryology
of the cardiovascular system being
sponsored by Squibb and produced
under the guidance of Dr. George
H. Humphreys II, chief of the
Department of Surgery at Colum-
bia-Presbyterian Medical Center,
and chairman of the A.C.S. Motion
Picture Committee on Heart and
Pericardium.
Because a wide variety of path-
ologic conditions within the heart
now can be corrected by surgery,
it is important for the diagnostician
and the surgeon to understand how
this organ develops normally and
how abnormalities may occur.
Presented entirely in animation,
the film details the growth and
development of the heart from
earliest stages of the embryo
through fetal life to term. It is
intended as a basic teaching aid
for medical students, and as a re-
view for practicing physicians and
surgeons, especially those who ai
concerned with cardiac problem
At the 1957 Clinical Congres
Normal Development of the Hea
was presented the award of tl
American College of Surgeons "
recognition of outstanding educ;
tional value."
Prior to the new film. Squib
sponsored The Development of tl
Aortic Arch, which was follows
by a companion film, Anottialies .
the Aortic Arch. As a companic
to Normal Development of tl
Heart, Squibb is sponsoring Anon
alies of the Heart, now in prepar
tion at Sturgis Grant Production
Inc. This film will be releas<
in 1958.
Original data have been inclui
ed in these films as a result of n
search by Dwinell Grant, who w;
responsible for the script ar
animation. Compiling and o
ordinating the data from a gre
number of sources and animatii
the stages of development of tl
heart for Normal Development .
took two years.
This film and others in the serl
can be secured on a free loan bas
for showings to the medical on
fession from Squibb, 745 Fifi
Ave., New York 22, N.Y. !
NUMBER 3
VOLUME 19
1958
bovc; pktiired ui Ainil dinner of N. Y. Film Producers are (I to rl
ally Ross. FPA public relations counsel: Budd and Stiuirt Schulberg,
alure Ir ' i •-<: diul I'PA President Nathan Zucker.
bove: (I to r) past president Harold Woiutsel: W. P. Pratt. AT&T film
:ecuii\e: Waller Lowendahl, pres. Transfilm, Inc.: and Peter Mooney,
creiary-trcasiirer of Audio Productions, Inc.
bo\c; (I Id rl prmliKcrs John Hans. Depicto Films: Henry .Strauss.
enry .Strauss & Co.. LIda Hartley: John Freese, Young & Rubicain.
elow: E. G. Harwood, Nat'l Cine Equipment (left) with Mr. Hans and
C ••Ih't^" W'<"<l ".Y'wV/f'iir ,<i Snund Masters, Inc. at far right.
IVgw York Steps Up a Campaign
Film Producers Association Develops Activities Program
to Stimulate Trade; Mayor Wagner Pledges Civic Support
A CTIVITIES OF THE Film Pro-
-'^ducers Association of New
York during the past month indi-
cate that the Association is moving
fast along several fronts.
In gaining greater recognition
by civic officials of the importance
of film production to the city's
economy, the FPA has now estab-
lished an effective liaison with City
Hall in the person of Stanley H.
Lowell, first executive assistant to
Mayor Wagner.
Meet With Commissioners
Mr. Lowell, designated to the
liaison position following an FPA
dinner on April 8th, attended by
the Mayor and several commis-
sioners, has now called a meeting
in May between FPA officers and
12 commissioners whose depart-
ments are involved with facilitat-
ing film production.
The purpose of the meeting,
which is an outgrowth of the
Mayor's expressed desire to "cre-
ate an atmosphere of enthusiasm
for production of films of all
types," is to examine rules and
regulations which affect the film in-
dustry in an attempt to modernize,
revise and alleviate them where
necessary.
200 Attend April Dinner
At the April 8th FPA dinner at
Toots Shor's, attended by 200 film
industry executives and invited
guests, the Mayor pointed out that
the film industry employs some
25,000 people in the city and ac-
counts for over $80,000,000 in
annual business volume.
Three new producers — The
Production Center, Inc., William
J. Ganz Company, Inc., and
Gerald Productions, Inc. — have
joined the association, as well as
14 associate members — The Ani-
mation Equipment Company. E. J.
Barnes & Company. The Camera
Mart, Camera Equipment Compa-
ny, Cineffects, Inc.. Color Service
Company. Consolidated Film In-
dustries. Du Art Film Labora-
tories. Eastern Eft'ects. Inc.. Flor-
man & Babb. Inc.. Movielab Film
Labs. Inc.. Pathe Laboratories.
Inc.. Precision Film Laboratories,
Inc., and Reeves Sound Studios.
Now comprising 34 producer
members and 14 associates, FPA
accounts for upwards of $50,000,-
000 annual volume, according to
its treasurer, Edward J. Lamm.
This represents over half the total
volume of the New York film in-
dustry, and "we're out to enroll as
much of the industry as possible
in order to put real promotional
money into FPA's campaign for
New York's Mayor Robert Wag-
ner addressed the April 8th dinner;
is expediting civic cooperation.
recognition of our artistic and eco-
nomic contributions to the city and
the nation," according to Lamm,
who is president of the Pathescope
Company of America.
Current FPA promotional activi-
ties include plans for a Showcase
of TV Filmed Commercials for
advertising agency stalfs in late
May, also a Showcase of Spon-
sored Industrial and Training
Films in late June, and a New
York City Film Festival in late
summer. The latter may be co-
ordinated into New York's "Sum-
mer Fe-Ntixal" H\'ent.
Above; film exec Bill Pratt was
another guest speaker: below are
FPA treasurer Ed Lamm and
counsel John Wheeler (at right).
BUSINESS SCREEN MAGAZINE
FPA president Nal Ziicker looks
to films' great future . . .
The President's Message
(Highlights of April speech)
•>i Last year, the motion picture
industry in New York City did
an eighty million dollar business.
And it's not just New York. The
whole film business has grown, and
is growing. Within the last ten
years, the sheer mileage of film
processed by laboratories in the
U.S. has nearly doubled. In the
terms of total employment — of
writers writing, of artists drawing,
of editors editing, of directors di-
recting and actors eating, the film
business has just had the biggest
year of its entire history, and is
obviously headed for an even big-
ger one.
In terms of audience, of sheer
numbers of people reached by our
efforts — motion picture viewing is
at an all time high. And no won-
der.
New patterns of distribution are
making films accessible to people
in new ways and as never before.
Now every classroom, from kinder-
garten to university, every confer-
ence room, every union hall,
every social hall and clubroom,
every American living room, has
become a potential screening room
for films. These days, when the
teacher turns to the blackboard
she doesn't reach for the chalk
and eraser, she just pulls down the
movie screen.
When a businessman today
wants to celebrate something, he
doesn't hand out cigars — he hands
out prints. And when a tough top
sergeant calls the rookies together
to instruct them in the arts of war,
he no longer hollers "Dress up
that line!" — he hollers "Thread
up that projector!"
• . . Last year all this so-called
non-theatrical film production
alone consumed mo;e footage and
reached more people than the so-
called theatrical film industry ever
did during the best years it ever
saw. ^. ,
In general, the exponents of the
new realism and the new honesty
in film-making, that distinguish to-
day's great film, Budd Schulberg,
Elia Kazan among others, find that
producing in New York City gives
their product some indefinable
extra dimension. As a production
center. New York City is not
spending its energy trying to per-
petuate past glories. As I re-
marked before, we keep both the
smog and the confusion low. In
New York, a producer without a
million dollars to spend can still
live a little.
And when it comes to produc-
tion facilities and suppliers, labs,
opticals, recording studios, equip-
ment— no producer need go out-
side greater New York for the best
service in the world today. I
don't need to tell you about the
talent market here. For example,
I daresay there are more first-
class ballet dancers within three
blocks of Carnegie Hall than there
are in the rest of the country. The
actors, singers, the comics who
foregather every day to make the
rounds of Broadway and the vari-
ous studios would supply the rest
of the world for a year.
And now let me tell you briefly
what FPA is all about. Maybe
I ought to tell you first what it is
not. FPA is not an exclusive club.
You don't have to know anyone to
get in. All you have to do to
qualify as a regular member of the
Film Producers Association of
New York, is to be a bonafide pro-
Below: FPA dinner guests (I to r) are Bob Pell. Color .Service Co.:
Babette Doniger and Dvright Godwin, Editorial Films: Bob Crane of
Color Service: and Irving Hartley, Hartley Productions.
Above (top left) are Tom Wolf, Frank and John Thayer, all of U. S
Productions. Top right: Howard Lesser, Knickerbocker Productions
Willard Van Dyke, Affiliated Film Productions. Bottom left: Lawrence
Glesnes, Robert Gross of American Film Producers: Arthur Florman
Florman di Babb. Bottom right: Ralph Fuller and Nel Bolin. both o,
Training Films, Inc. (Business Screen photos J
ducer of motion pictures with a
record of competence in produc-
tion and a decent, responsible fi-
nancial standing. In addition to
regular membership, we now have
associate membership, for those
firms who aren't producers but who
operate a service organization for
production, that is, labs, optical
effects, equipment, suppliers, raw
stock distributors, recording stu-
dios, and so on.
FPA is not a geographic organi-
zation. We are not fighting a re-
gional civil war, nor are we limited
to any region. We are not geo-
graphic, any more than the Nev
York Stock Exchange is geo
graphic. Many of our member;
and associate members are na
tional enterprises. Our distribu
tion is national. Our clients an
national. But because New Yorl
is still the country's cultural an(
business hub of visual arts and sci
ences, our base of operations i
right here. This is where our busi
ness lives. We are prepared tc
cooperate, on equal terms, witi
any group anywhere whose inter
ests are identified with the growtl
of the motion picture industry. 9
Above: /. T. Dougherty, DuPont
Company (left) with Kern Moyse,
Peerless Film Processing head.
Above: veto an Bill Ganz, W. J
Ganz Co. (left) chats with Joht
Hans of Depicto Films.
Below: (I to r) are film "music man" Thomas J. Valentino, pictured with
Ted Roseen and Robert Davis, of Robert Davis Productions, at the Nei\
York Film Producers >,'<"/'<■""" last month.
rhis is the MODEHIV Story
Prewar Audience Research Sets Pattern for Postwar Growth
as Equipment Sales, Experience Broaden Services: Part II
[7^ A( II Ykar. industry "spon- sive development and research
A( II Ykar. industry "spon-
sors'" hundreds of new pub-
c relations and promotional mo-
on pictures which it expects to
how to audiences of every de-
cription and type . . . these are
le films to explain a company's
ew product . . . from aluminum
nishes to X-ray techniques . . .
Ims to interpret economics or in-
rease interest in nutrition. There
re pictures for consumers, voters,
orkers. teen-agers and farmers,
1 short, for Mr. and Mrs. Amer-
:a and their whole family.
The task of creating these films
clongs to highly-skilled crafts-
len, for the most part, working
om script to screen in studios
nd laboratories all over the U.S.
/hat they create is destined, the
jonsor hopes, for screens "every-
'here" on which such fare may be
lown. Today, the potential is
uly enormous for it includes the-
tres from Radio City Music Hall
) Grauman's Chinese, both net-
work and local television showings,
jral and small-town audiences
nder the stars and tens of thou-
mds of 16 mm projector-owning
roups, institutions, factory cafe-
;rias. grange and union halls,
hurches and schools.
Who Will See the Picture?
The process of getting the spon-
iTcd film print out of the labora-
)ry and onto these screens is
nother .tpecialized business . . .
Im distribution. For long before
le creative process can actually
egin, the company or association
udget to produce such a film
lust satisfy these basic questions:
"What is the purpose, the
hjective of the picture?"
'"Who's going to see the film . . .
nd how will they };et it?"
The right answers to these key
ucstions are the fundamentals on
'hich any successful sponsored
Im project must be anchored.
Specialize in Film Distribution
Supplying audiences and deliv-
ring the film to them is the sole
usiness in which Modern Talking
icture Service, Inc. has engaged
lese past 20 years. It does a lot
lore than that, however, in fur-
ishing trained field supervision,
leticulous record-keeping, film
are and inspection for every
tiipment, and its presently exten-
sive development
activities.
To know Modern, its transi-
tional periods, its people and its
methods is a virtual key to the
whole "public relations" aspect of
the sponsored film medium. Fol-
lowing its official incorporation as
an independent company in July.
1937. Modern continued to ex-
pand the only successful form of
film distribution possible in that
era: it brought both operator and
projector to its audiences for spon-
sored films.
"Sign of Good Showmanship"
In the first issue of Business
Screen (J>'ne, 1938), Modern's
page advertisement titled "The
Sign of Good Showmanship" of-
fered the company's "complete
service" facilities, inviting sponsors
to ""look beyond your product's
label — to see it live and hear how
their own lives can be bene-
fited . . . like the pudding the
proof of a movie is in the
showing."
These were "club shows" which
cost the sponsor "a penny a minute
for undivided attention" and aver-
aged about $15.00 per perform-
ance, including trained personnel
and equipment. That it was a
good "buy" is attested by a typical
Coty company booking at the Wm.
Filene's Sons department store in
Boston where 4,500 customers
viewed a cosmetics film from
Monday through Saturday. Tens
of thousands of women saw this
Coty film in similiar nationwide
"club shows" back in "38.
Theatrical bookings were
another Modern "service" and its
principal Manhattan licensee pro-
vided projection service in many
of the key exhibit theatres at the
New York World's Fair in "38.
Facts About Audiences Emerge
By 1941, Modern had begun to
accumulate and deliver some im-
portant statistics on its audience
results. Reporting the previous
year's figures on a Westinghouse
film. The Middle ton Family at the
New York World's Fair ( produced
in Technicolor by Audio Produc-
tions), Modern tallied nearly
5,000,000 persons reached through
three channels of circulation and
revealed some economical costs.
A 55-minute version of The
Middleton Family was booked into
2,500 theatres "selected as to area
to fit properly into the overall pat-
tern of the picture's ultimate dis-
tribution."" Six hundred of these
theatres were especially selected
'■for cooperation with Westing-
house dealers whose sales were
above a certain minimum."'
Reach Larger Adult Groups
""Club showings" brought The
Family to 3,069 church groups,
introduced the Middletons and
Westinghouse products at 1,366
parent-teacher meetings, reached
954 men's lodges; 712 women's
lodges; 668 American Legion
posts and an additional 1,789
adult groups of similar importance.
This postwar map shows emergence of Modern's present nationwide
system of regional film exchanges. Today there are 28 offices.
ipcaliiGci uervicG
Gvoruwhere
VJ^
27
Shipping Points
provide -
-y^ccessibilily - Reliabilitif ~ Sconomif ~
A third channel of circulation
brought Westinghouse to 2,679
schools and colleges by the end
of "40. Significantly. 877 of these
were now able to provide their
own projection equipment. But
1,802 high schools and colleges
required projection service to see
the film.
In early '41 when the full goal
of seven million viewers was
reached for The Middleton Fam-
ily, Modern was able to show that
the total cost (including Techni-
color production and prints, plus
all distribution) was .0662 cents
per person. Its research revealed
that seven million persons gave
their full and undivided attention
for a total of 386,375,000 min-
utes; the cost per minute of atten-
tion per person was less than
$.0012. A ///// minute of reading
attention is considered an achieve-
ment for a Saturday Evening
Post or Life four-color ad!
Films Invite Media Comparison
Thus were the present patterns
of Modern's present day IBM re-
search, audience reporting and
measurement being established . . .
meaningful facts for advertising
and sales executives . . . frank
comparatives that challenge indus-
try's consideration of the spon-
sored film as a medium.
In these pre-World War II
years, the sales efforts of 16mm
sound projector makers were be-
ginning to take hold. By 1942,
Modern's family of nationwide
"licensees" were serving increas-
ing numbers of "self-equipped
schools, churches and community
groups." In that year, too. Mod-
ern's list of film titles available for
group loan began building. Wild-
ing Picture Productions, Inc.
turned its full attention to defense
film activities and its library of 14
films went to Modern. Burton
Holmes Films gave Modern six
additional titles it had been dis-
tributing for clients.
. . . Then Came World War II
But the company's full transition
was "slightly delayed" by an even
more pressing engagement: World
War II. Literally and figuratively,
Modern's facilities, its licensees
and headquarters personnel "went
to war" for the duration.
By 1943, Modern was one of
the principal distributors of indus-
trial incentives films for the
Army's Industrial Services Divi-
sion (handling a 16-state area);
it received a Certificate of Achieve-
ment for its wartime services to
(continued on page 64)
BUSINESS SCREEN MAGAZINE
A BUSINESS SCREEN FEATURE REPORT: PART I
SOUND SLIDEFILMS
This Time -Tested Medium
Has a New Look for Sales
Lighter, Better Equipment and Effective Techniques
Are Bringing Results in Home and Field to Sponsors
Scenes on this page from DuKane's "Flip Top Story" — see page 53
'■pHE Sound Slidefilm has been
'- a time-tested ally for sales
training, promotion and a myriad
of other business and educational
purposes for more than two dec-
ades. Unheralded and less-publi-
cized than its glamorous sight/
sound "cousin" the motion picture,
this comparatively economical,
and simple tool has gone along
winning sales, training and re-
training salesmen and introducing
products, services and policies for
thousands of leading companies
and trade groups.
Within the five pages that fol-
low, companies report upwards of
500 slidefilm projectors in daily
use within their organizations. The
Lutheran Brotherhood has made
sales records with home showings;
Fuller Brush is recruiting better
dealers for its field staffs; the De-
troit Free Press is building ad
lineage.
Technical advances have been
steady in both color reproduction
of slidefilm prints and in pro-
jection equipment. Lightweight
equipment has overcome the sales-
man's objection to a bulky load;
microgroove recording has ex-
tended the message and made it
clearly audible. Costs are lower
today, despite inflation, than at
any time in audio-visual history.
The creative techniques which are
possible in sound slidefilm pro-
duction give an unbelievably "life-
like" quality to this static medium.
SCENES FROM DU KANE'S "FLIP TOP STORY
SHOW ADVANTAGES OF SOUND SLIDEFILMS
With a slidefilm you can take a product or
process too large for the sample case or
showroom directly to the prospect. . . .
You can introduce new products, whip up The dramatic elTect of tlie screen helps
sales interest and enthusiasm, carry the to introduce new packaging . . . and you can
sales meeting right into the office show mass effect of your advertising. . . .
.'\nd you can
/>■ to each man
show products
bring the home office direct-
on the selling floor. You can
right at the point of sale. . . .
You can influence prospective customers
with warm scenes of happiness . . . as opposed
to visions of unhappiness or fear. . . .
The main point is that you can create a
better feeling, a better understanding and
appreciation of your company via the screen.
X U M B E R 3
VOLUME 19
1958
39
If
here's rapt aiientlon from ilw whole family as LB Agent Ray Mueller presents slidefibn program.
Family Shows Build Sales Hecnrd
Lutheran Brotherhood Life Insurance Society Registers Solid Sales Gains
With Personalized Home Showings of Well-Planned Sound Slidefilnn Program
riT'T'HKN I HE Lutheran Brotherhood Life In-
\y/ surance Society, now one of the country's
ading fraternal insurance groups, embarked
n a sound slidetilm program back in 1956. its
tecutives frankly admit that they weren't ex-
;cting the amazing increase in business that
pjlowed within six months!
Today the sound slidetilm method of pre-
mtation has become a virtual trademark of
le Lutheran Brotherhood agent. Almost every
ne of the 585 men who represent LB in the
;ld now use this sight/sound approach in sell-
ig — right in the home.
Visual Program Helps Make Contacts
They agree that it is indispensable as a sales
)ol and. just as important, they find that the
niqucness of a visualized presentation helps
lem make that all-important initial contact.
As one elated agent says: "My request to
low The Lutheran Brotherhood Story turns
k'ery third NO! into a YES! right on the door-
ep."
How did it all begin?
The head of one of the Brotherhood's largest
iencies, W. P. Langhaug, supervises 18 agents
I the metropolitan Chicago area. His search
)r a new sales tool to help stimulate agents
nd move insurance sales olT the traditional
lateau which all lines reach on occasi(5n turned
Ir. Langhaug to an exploration of the slide-
Im medium.
Some Assets of the Sound Slidefilm
A prc-script discussion with Henry Ushijima,
xecutive producer of John Colburn Asso-
lates, Inc., turned up these potential assets:
L The slidetilm is an excellent teaching me-
iuiti.
2, It can develop a dramatic situation which
might seem insincere if an agent tried to create
the same effect orally.
3. It can motivate the prospect without
seeming to do so.
4. It provided the unifonn presentation of
the Lutheran Brotherhood story without chance
of omitted facts and in the most eflfective, logi-
cal manner.
5. The slidefilm makes the entire presenta-
tion without interruption by the prospect.
No "Off Days" or Sudden "Freeze Up"
There were these further values:
1. Slidefilms lessen the margin of human
error — they don't get "cold feet" or freeze up
in the presence of a tough prospect.
2. Slidefilms don't have "off-days."
3. They don't forget all the key points and
are uniformly clear and lucid in their explana-
tion.
Sales Are Made to Only One Person
In brief, the Lutheran Brotherhood decided
that the slidefilm could function as a "junior
partner" of the agent. The medium could pave
the way, preconditioning prospects, awakening
the need, explaining, questioning and obliging
him to face hard facts, unpleasant alternatives
otherwise ignored.
Mr. Ushijima had another important theory
that ultimately played a vital role in the Luth-
eran Brotherhood program:
"Historically the film had its beginnings in
the theatre. Here it becomes entertainment for
the masses. But as every sales manager knows,
all sales are made to one person and one person
only.
"For example, take insurance. One person
considers the facts presented to him by the
agent in terms of his life, /;/.v personal situation.
These sound slidefilms are
bringing the LB story where
sales decisions are made . . .
One person must be convinced and ultimately,
one person signs the contract.
"Therefore, the showing of the Lutheran
Brotherhood story must be highly personal. The
film must talk to one person only and never be
shown to groups."
This was the answer Mr. Langhaug sought.
This was the unique approach, the concept of
personal selling through film, which was carried
to the Society's home office and brought a "go
ahead" for a first sound slidefilm production.
Questions Start Prospects Thinking
This first film's title was, logically. The Story
of Lutheran Brotherhood. Writer Edwin Schon-
feld joined the team of Langhaug and Ushijima
in reaching these conclusions:
Besides being highly personal in its approach,
the film should not only emphasize facts . . .
it should ask questions which oblige the prospect
to think of himself and his future.
But The Story of Lutheran Brotherhood
should tell of the philanthropies and church
services which the Society supports — and it
does. For this is a distinguishing feature of an
organization operated by Lutherans — for
Lutherans.
Showings Are "Bridged" to Action
The slidefilm follows this introductory phase
with effective dramatic emphasis on the family's
insurance need, moves toward the urgency of
immediate action . . . and does not terminate.
The visualized presentation is "bridged" by
The Lutheran Brotherhood's first slidefilm
brings the prospect's future into focus . . .
p
WA
Ip
3
ll
BUSINESS SCREEN MAGAZINE
the agent without any apparent interruption as
he steps in to close the sale.
The Brotherhood's first program was com-
pleted in May, 1956. June was selected as a
test month and Mr. Langhaug's 1 8 agents were
selected as the test group. (Traditionally, in this
office, June had been the slowest sales month,
thus adding a slight challenge!)
On June 1, the 18 agents began using the film
in their sales presentations.
Tops Highest Monthly Sales Total
By June 30th. the Langhaug agency had not
only scored the biggest sales record for any
June but had topped the highest monthly rec-
ord in the agency's history.
The results of these tests were presented at
the Lutheran Brotherhood convention in Au-
gust. The agents' reaction was, to say the least,
very enthusiastic. Over 400 agents attended the
convention and exactly 431 placed orders for a
slidefilm program and projector before they left
the convention — a personal outlay of around
$100 for each man.
Notes "40% Increase in Production"
Brotherhood executives had anticipated that
the slidefilm would be of special value to the
less skilled, less productive salesman. But the
gratifying record of sales increases over the
past two years has proved to them that the
slidefilm medium raises everybody's sales curve.
Members of the President's Club (agents who
have sold over half a million dollars of insur-
ance in one year) found it indispensable.
"I can attribute a 40% increase in produc-
tion as a result of my full use of the films," says
one top-notch agent. (There are now four pro-
grams in the field.)
Insurance and financial security for the career
girl is subject of "Magic Mirror."
LB's Chicago GencrLii Agent W. P. Langhaug,
it7;o initiated series idea (left) reviews sequence
with producer Henry Ushijima.
"How did I get along before I started to use
the film in my interviews?" queries another
agent.
Lutheran Brotherhood agency heads are hap-
pier, too.
They find the slidefilm program makes it
easier to recruit new agents.
Visuals Ease Training of New Men
The films make it easier to train these new
men, it minimizes the old methods of rigorous
memorization of a long, complicated story. The
film does the job, the agent concentrates on
making the sale.
The Story of Lutheran Brotherhood proved
so effective that the agents requested these addi-
tional films to meet specific needs:
Lutheran Brotherliood and Your Child deals
with the question of life insurance for children.
Lutheran Brotherhood and the Farm Family
Searching questions about family security are
raised in this recent program . . .
approaches the specific needs of the rur;
family.
Magic Mirror deals with the subject of caree
women and insurance.
All four subjects were produced by Joh
Colburn Associates, Inc., under the person:
supervision of Mr. Ushijima as executive pre
ducer. He has a final important word to sa
about the importance of projection equipmer
tested and approved for field use by these LI
agents :
Set Up Standards for Equipment
"The best slidefilm," he maintains, "is onl
as eft'ective as the equipment on which yo
present it."
Following extensive tests of equipment i
which these criteria were set up, the O. J
McClure Picturephone was selected. Here i
what Colburn and LB representatives looke
for in projection:
1. Nominal initial cost.
2. Compactness — no agent likes to lug
heavy, bulky projector on his rounds.
3. Well engineered — for maximum eflfectiv
performance and dependability.
4. Easy to operate — agents want to get righ
into the presentation — not become involved i
running the projector.
5. Ease of maintenance, minimizing repair
and increasing the time of actual operation i
the field.
Agents report no difficulty with the equip
ment. If they have any problem it consists c
trying to top their own excellent sales record
and that's what they expect new slidefilm pro
grams, opening new sales areas, to help them di
as they carry The Story of Lutheran Brother
hood into homes throughout America. f
Specific problems that relate to the farm fam
ily's future help make rural sales . . .
LUTHl^RAN
BROTHliRHOOD
7r- ,/■' /•/,-
liiMii^
NUMBER 3 • VOLUME 19 • 195i
\bove: ci Fuller branch manager
i/icnr.v the company's dealer re-
■riiiiini> sound sUdefihn to a typ-
cal group oj applicants. Eqiiip-
neni setup is shown at right.
The Detroit Free Press Finds That
Fuller Recruits With Slidefilms
Prize Film Shows Dealership Applicants Profit Opportunities
1"Mii. Fuller Brush Company
is well known to millions of
\merican homes. To keep its
amiliar product line moving, the
:omp;my depends on the number
md caliber of the independent
lealers who sell coast-to-coast,
rhey comprise 73 '~r of all those
ingaged in Fuller operations and
table sales performance is main-
ained by a continuing, energetic
ecruiting program.
To help its 530 field managers
0 follow model techniques de-
'eloped in branch offices with
ow replacement ratios. Fuller
urned to the sound slidefilm me-
lium. Extensive research by its
)\\n sales stall was followed by
he hiring of Transtilm. Inc., for
he professional preparation, pre-
esting (with manager groups)
ind linal production of a 13-min-
ite program. An Opportunity For
1 Neu- Career.
Useful Indoctrination Tool
Primary aim of the film is to
:onvince the applicant that a
-uller dealership ofTers a high
evel of income while enjoying the
icnetits of self-employment. The
lidelilm also serves as an indoc-
rination tool prior to actual field
experience.
With Fuller's projection equip-
nent needs narrowed down to
>50 machines, the company se-
eded the Sales Master, a 17-
)ound. self-contained unit which
ninimizes set-up time. Showings
ire arranged immediately after
irst contact with applicants and
iiade by the branch or tield man-
iger. It is their feeling that the
ipplicant is better prepared to
ask pertinent questions relating
to a Fuller dealership by this
audio-visual presentation.
The film is also often used
when the manager and applicant
undertake a second interview in
the applicant's home, in the pres-
ence of his wife. Here the pro-
gram provides an ideal vehicle
to familiarize the prospective
dealer's wife with the type of ca-
reer he is embarking upon. Again,
interruptions are at a minimum
and questions are asked only after
the completion of the showing.
Get More and Better Men
This audio-visual tool has been
in use over a year to date. It
is resulting, according to Fuller
executives, in the appointment of
more and better qualified men.
Fuller feels that its continued use
will introduce a greater element of
stability in the dealer organization.
In 1957, An Opportunity For
a New Career was awarded top
honors in the sales category for
sound slidefilms in the 5th An-
nual Visual Presentation Compe-
tition co-sponsored by the Na-
tional Visual Presentation Asso-
ciation and the Sales Executives
Club of New York. Its field suc-
cess validates that honor. l||'
A Note of Correction
M Advertising of the Better Sell-
ing Bureau and Rocket Pictures
in our previous issue offered pre-
views of syndicated sound slide-
films without cost. This is our
error. Previews may be arranged
at low cost. H'
''3|£-
& Left: the Fuller slidefilm "An
Opportunity For a New Career"
K, shows how successful dealers
achieve sales volume and profits.
Slidefilms Help Build Ad Lineage
T.s' THE Highly Competitive
-'- Detroit newspaper field with
its three major daily papers,
leadership of The Detroit Free
Press it not an accidental phenom-
enon. Aggressive circulation and
advertising sales promotion meth-
ods have accompanied the climb
to top rank of this Michigan mem-
ber of the Knight newspaper
family.
High on the priority list of Free
Press advertising sales tools are
color sound slidefilms. Two ex-
cellent examples of these are cur-
rently in use to help the paper's
advertising salesmen. Both are
the joint projects of the news-
paper's Promotion-Research De-
partment and The Jam Handy
Organization, Inc.
Year-Long Market Study
America's $9^2 Billion Motor
Empire condenses a volume of
statistics, representing a year-long
study of the Detroit market, into
a 24-minute visual presentation
which tells the story in fresh and
concise style.
The advertiser and prospective
advertiser see that the Detroit
"retail trading zone" of a few years
back is now an antiquated and
deceptive yardstick, that "subur-
bia," and now "interurbia," have
burgeoned into an empire of 15
homogenous Michigan counties
whose total buying power has sky-
rocketed to nearly $10 billion a
year — the nation's fourth largest
market.
This new market, moreover, is
served by 1 7 dailies, large and
small, but only one, the Free Press,
is a morning paper. The sound
slidefilm, by means of photog-
raphy, charts and diagrams, spells
out the advantages of the morning
paper's situation.
The sales representative lets the
picture "build the case" for him
on the screen, right in the office of
the advertising man-
ager or account execu-
tive. The key points are
then applied by the
salesman to the pros-
pect's particular needs
and point of view.
Fred N. Lowe, Free
Right: The Detroit
Free Press shows
growth in its trad-
ing market in promo-
tional slidefilm.
Press Promotion-Research Direc-
tor, says that Americas $9V2 Bil-
lion Motor Empire has paid off
handsomely in results.
Show Women's Field Lead
The Free Press followed up its
use of this sound slidefilm with
Family Portrait, which again de-
lighted the paper's management
with its creative rendition of a
highly statistical story of Free
Press predominance in the field of
women's interests.
A brisk, lively script is keyed to
a historical theme related to the
paper's service to women readers
during its 127 years of service.
While easy on the eyes and ears,
Family Portrait in 1 3 minutes gets
across facts and figures whose
import could have been lost on
the printed page.
Important "Fringe" Benefits
Both of these Free Press sound
slidefilms have given important
"fringe" benefits. They have not
only been eminently successful in
presentations to long-time users of
Free Press pages who wanted to
be brought up to date on the
Michigan newspaper situation and
its new opportunities, but have
been door openers for new ac-
counts. The Free Press reports
that top executives sometimes "too
busy" to see a salesman do find
time to see and hear the sales-
man's story on the screen. ^
Media and the Slidefilm
A Not only individual daily news-
papers, but leading magazines,
media groups and both television
and radio stations have made ef-
fective use of the sound slidefilm
medium in recent months.
One of the most successful of
these is the Television Bureau of
Advertising's current slidefilm.
BUSINESS SCREEN MAGAZINE
Health Insurance Managenients Learn PR Technic/ites in
A Slidefilm to Affect Attitudes
A Doctor, a businessman and
two housewives, with their
four different attitudes toward
health insurance symbolizing the
viewpoints of millions of the gen-
eral public, are prototypes in a
sound slidefilm currently beini:
hnporlani
fads aboiii
attitudes
and how to
change them
are shown
visiiallr
used by the Health Insurance In-
stitute to bring home to insurance
company managements the vital
importance of public relations.
How Attitudes Are Formed
Developed and produced by
Henry Strauss & Company, Inc.,
of New York, the film People Are
Our Business is designed to show
how unfavorable attitudes are
formed, what can be done to im-
prove them, and why everyone in
the health insurance field shares
the responsibility for shaping in-
dividual and community feeling
about this business and its public
service goals.
The film points out that after
companies provide the service and
coverage the people want and
need ( and after research to broad-
en their services), they must make
themselves experts in telling their
story to the public. It furnishes
concrete methods and explains
how these approaches work and
A scene
from
"People
A re Our
Business"
produced
hy Hei:;y
Strauss
why they are effective.
Viewed as a communications
tool. People Are Our Business
illustrates the versatility of the
slidefilm medium. Here it dem-
onstrates a potential for affecting
attitudes a, .J stimulating people
to think along new lines with both
enwtional and intellectual impact.
.Accompanied by a "Guide for
Discussion Leaders'" the program
is implemented for good field use.
Audience participation and dis-
cussion are encouraged.
Available on Free Loan
People Are Our Business is
available on a free-loan basis from
the Health Insurance Institute,
488 Madison Avenue, New York.
Improving Ad Copy
Selling the City
A Slidefilm for Advertisers A Steam Turbine Presentation
■«■ A color sound slidefilm. The
AN PA Educational Program, was
produced by Training Films, Inc.,
for the American Newspaper Pub-
lishers Association to help papers
show local ad clients how good,
clear copy facilitates production of
well-printed ads.
Showing graphic examples of
i good and bad ad copy, the picture
i follows one ad through various de-
' partments of the paper. Sponsor-
ing newspapers usually follow the
film with a plant tour on which
advertisers can see their own ads
j being processed. ANPA feels that
I advertisers who see the program
I have a new awareness of papers'
needs, improve their selling. ^
i\' In its diversified product lines,
the Worthington Corporation man-
ufactures a steam turbine for use
in small municipalities ... an ex-
pensive product with stiff competi-
tion.
To present its product to town
councilmen (usually business-
men), a color sound slidefilm Mr.
Smith Buys a Turbine was pro-
duced by Muller, Jordan & Her-
rick. A documentary story shows
typical town council and its inves-
tigation of the product. Audiences
thus identify with their own prob-
lem, can better evaluate competi-
tive presentations. One element of
an extensive campaign, the slide-
film has helped lead to consider-
able sales. 9
. . . international operations in litis field are verv coinix'linve.'
The Picture of Pfizer International
Wide-Screen Slidefilm Shows Employees Division Operations
ONCE A Year, the 1,000 staff
officers of Chas. Pfizer &
Co., Inc., from all over the United
States meet for dinner at the St.
George Hotel in Brooklyn to re-
view the past year's activities and
buck themselves up for the year
ahead. Pfizer is an old company
(founded in 1849), but one that
has grown so fast in the past dec-
ade that it is actually new at the
same time.
Pfizer men and women (there
are 12,000 now, many without a
long record of service with the
company) perhaps do not really
know its many burgeoning facets
as well as they might. Thus, it
has become a tradition for each
division in turn to present a pro-
gram at the annual dinner explain-
ing what it does and its position
in the company.
This year, with its turn ap-
proaching, the Pfizer International
Division began casting around for
a good medium to show how the
Division, organized less than ten
years ago, has now grown to ac-
count for 37% of the company's
overall sales.
International's public relations
department, headed by John West-
ern, with assistant William T.
Carnahan, first considered dis-
play charts, movies and other de-
vices to do the job, but finally
settled on a wide-screen presenta-
tion to be produced by Visual-
scope Inc., as the best method.
International's main objective
was to explain the problems of
overseas operations and how the;
are overcome. It wanted hom(
office and manufacturing division
to know the reasons for such prob
lems, for example, as why drug
for export nuist sdinctimes bi
Film briefing (/ lo r) Robert Mid
dlebrook. Far East Manager: Wil
Ham T. Carnahan and Johi
Western, of Pfizer Int'l. Publi,
Relations.
packaged in troublesome tin'
doses, or in metric measurements
Because the presentation was i
personal, almost "family" affair, i
was decided that the narratior
should be live, and delivered ii
part by the Division's president
John J. Powers, Jr.
As finally presented, in an in
ternational atmosp^^re enlivenec
by an appropriately- costumed or
chestra and travel posters abou
the walls, the wide-screen presen-
tation proved to be a tremendoiv
hit.
ndo.!
In addition to the Visualscopt
slidefilm, on-the-spot slides ol
company officials photographec
with polaroid cameras were inte-
grated into the show — from "take'
(CONTINUED ON NEXT PAGE)
. the complexities of International operations are visualized.
NUMBER 3
VOLUME 19
1958
43
WIDE-SCREEN VIEW OF PFIZER INTERNATIONAL:
I screen with personal and seem-
gly "off-the-cuff" narration writ-
n in a matter of minutes.
Pfizer International's presenta-
an was designed purely for a one
me show at the staff dinner. But
ithin minutes after its screening.
le film proved so popular and
Tective that it had been booked
ito Pfizer plants all over the
orld.
President and Board Chairman
ihn E. McKeen. of the parent
impany. has taken it to present
; several Pfizer plants in the
nited States, it was shown at the
;cent stockholders meeting, and
Area Managers will show the pres-
entation to Pfizer people in all
overseas locations.
For showings to foreign audi-
ences, the International Divi-
sion's public relations department
provides a straight non-anamor-
phic stripfilm and a tape recording
of the narration for guidance, but
depends on the managers to adapt
this to local conditions and de-
liver it live in the local language.
Thus, far from a one-shot affair,
the International Division's presen-
tation has become one of the most
widely used audio-visual devices
in the entire company. ^^
SLIDEFILMS ala CARTE
Sonne Trite Treatnnents to Avoid in Sound Slidefilnns
by J. LeRoy Gibson, Writer, Producer
[■^Hr.RF. Ark Many competent
producers making wonderfully
fcctivc sound slidelilms for ch-
its who establish their value by
ic. But to take inventory of per-
sting problems is always interest-
g. sometimes amusing and for-
/er necessary for the advance-
ent of the art.
The day has long passed since
le sound slidefilm was generally
lokcd upon as a sort of para-
/cd motion picture or a cheap
ibstitute for one. However, the
titude still persists in some quar-
rs.
There is no exact formula — and
is natural that there will always
i sincere conflict of opinions, as
p techniques, for the established
andards are very broad. But
;rtain elements of subject matter
id production deserve special at-
ntion for tiic good of the me-
dium, the producer, the sponsor
— and incidentally the audience.
The production of an effective
sound slidefilm is not an easy job.
The talents that go into its con-
ception are worthy of their hire
and the artistic and mechanical
skills employed in its production,
when of high quality, require sub-
stantial investment.
There are certain types of treat-
ment which should be avoided.
The most common of these seem
to be:
The Paralyzed Motion Picture:
Here static people with frozen
features insist on speaking from
the screen, often entering into
dialogue. We call them talking
cadavers. They betray their own
medium by trying to make it what
it is not. This is quite a trick, but
it really never works, and is a con-
fession of creative weakness.
* * *
The L0P.SIDED Film: In this film
the audio and visual are not equal-
ly balanced in either context or
impact. The narration may be
strong but weakly illustrated, or
the opposite situation may exist,
where the visual has a punch not
not supported by the text.
The Tandem Film: This is where
the audio says to the ear identically
what the visual says to the eye.
so that one contributes in no way
Left: scenes from Transfilm's 23-
jrame color sound slidefilm for
General Foods' Instant Swans
Down Cake Mix, shown at liinch-
ons introducing; product to food
editors of press.
to the development of the other.
A recent picture showed a man
obviously shoveling coal and the
voice said, "This man is shovel-
ing coal" instead of telling why or
how he was doing the work. This
is. of course, an extreme example,
but there are many degrees of the
evil where the script betrays little
if any appreciation of the power of
the properly used audio-visual
combination. Such a fault may be
due to the fact that the script has
been written by a "copywriter"
rather than one trained in writing
for the screen.
* * *
The "Get Your Money's
Worth" Films: These films are
sometimes due to the client's wish
for "big value" in number of
frames, running time or both, or
can be due to a producer's wish to
convince a client that he is get-
ting a lot for his money. Such a
film can have too many frames
which "rabbit-hop" along at a
faster pace than is justified or re-
quired by the narration. Confu-
sion and lack of favorable impres-
sion often result. Then there is
the drawn out and sometimes
"padded" film for that client who
wants a "long show" for his
money.
Usually the same story could be
better and more impressively told
in a third less time, with more
carefully composed frames and a
narration void of sterile words and
rhetoric.
* * *
The "Westminster Chimes"
Film: This is a film where the
"bell," the sole purpose of which
is to alert the operator for a
frame change, is so loud or of such
strange sound that it becomes dis-
tracting and interrupts continuity.
With the great improvements in
projection equipment, there is no
excuse for this error today.
Seldom does a slidefilm fall ex-
actly into any one of these tanta-
lizing categories, but rather it may
include some of the elements of
more than one. This is naturally
so because if skill and experience
in writing and production are miss-
ing, it is easy to compound mis-
takes and get into a lot of trouble.
I Still Haven't Bnuqht the Hat
by William Alley, Exec. Vlce-
There Has Been a lot of talk
in the papers recently about
lack of salesmanship. It is true
that sales training, by and large,
has been neglected in the seller's
market that has existed since
World War Two.
This so-called recession simply
means that we are reverting to the
buyer's market which is our nor-
mal condition.
The thorough-going sales train-
ing programs that featured the
I930's brought sound slidefilnis to
their greatest usefulness. The
need is sharper now than ever —
if you believe — and I do — the
surveys that indicate extreme in-
difference to customers on the part
of salespeople everywhere.
Pres., Industrial Film Producers
As a matter of fact, I went into
the Stetson Hat Store on Fifth
Avenue a few weeks ago to buy a
hat. I needed a hat. I wanted
a hat. I had every intention of
buying a hat.
I might as well have stood in
bed. Nobody ever so much as
said hello. I felt like an intruder.
I figured 20 minutes of this peace-
ful serenity was enough and
walked out — still undisturbed and
undisturbing. And — say, Ike — I
haven't bought the hat yet.
So — let's get back to fundamen-
tals— if it's only how to treat cus-
tomers like people.
That's where slidefilms really
rise and shine! 51'
Listing Correction: the 1958 Production Review
A' Within thousands of lines of
essential data listing film pro-
ducers in our recent 8th An-
nual Production Review, only
two corrections have been re-
quested:
1 . Under Tiesler Productions'
listing (Metro. N. Y.) title
credits should read: H. K.
Porter Company, Inc. and
their Delta-Star Electric Divi-
sion and Quaker Rubber Di-
vision (not separate com-
panies).
2. Add to Telic, Inc. listing
(also Metro. New York area)
the name of Will Sparks as
Story Editor of that firm.
A supplement to the 8th
Annual Production Review
will appear in these pages next
fall, listing new firms. H°
BUSINESS SCREEN MAGAZINE
Media Magic
Sponsor: Holiday Magazine
Title: Holiday Kaleidoscope, 20
min., color, produced by United
States Productions, Inc.
ii It would be a mighty dull media
man who didn't know by now that
Holiday is much more than a
travel magazine. But lest he ever
forget. Holiday takes constant
pains to remind him that the big
Curtis publication reflects a wide
range of interests.
One way this is done is via a
new film which is now being pre-
sented to advertising customers.
Designed to be as different as
Holiday is different, the film is
mostly photographed right out
of the magazine.
Leading contributor Clifton
Fadiman and Editor Ted Patrick
open the movie by talking about
Holiday — what it is meant to be
and how it is put together. They
point out that the well-contrived
"Holiday Mood" is a stimulus to
advertising readership, and reaches
people when they are in a mood
to buy.
To show how this comes to be,
the film ranges through the edi-
torial and advertising pages of the
magazine while the simulated
voices of William Faulkner, E. B.
White, Irwin Shaw, Arthur Miller,
J. R. Ullman and others talk about
pieces on places and things they
have written for Holiday.
Holiday's pages — on film — are
almost as beautiful as the original,
which is saying something. The
picture is a soft-sell, almost
"mood" piece. Space buyers
should be sitting ducks after this.
Tennessee Valley Development
Depicted in "This Is TVA"
-tThis Is TVA. a 29-minute color
motion picture on the resource de-
velopment program in progress for
the past 25 years in the Tennessee
Valley, has been released by the
Tennessee Valley Authority.
The new film includes an anima-
tion sequence showing how the
system of dams operates for flood
control, navigation and power pro-
duction. In 16mm prints, the film
is being made available on a free
loan basis to television stations,
civic clubs, community organiza-
tions, engineering and other tech-
nical societies and schools.
This Is TVA was produced by
Sam Orleans Productions. Re-
quests for booking should be di-
rected to: Information Office,
TVA, Knoxville, Tennessee. S"
WHY DID THE PLANT CLOSE? SIX CLUES FROM THE FILM "EVERYBODY KNOWS'
Grocer: Me, a profiteer? That's
rich. I never charged so much and
made so little in my life.
Union chief: / got you higher
wages year after year . . . I didn't
let you guys down once . . .
Stockholder: when they stoppei
paying dividends, I didn't evei
have enough to live on . . .
Former salesman: it got so bad
we couldn't sell our products for
what it cost to make them.
Ex-president: we got in trouble
when wages increased and output
per worker per day did not . . .
Hard Facts for a Soft Econnmy
A Tinnely Picture Provides Answers for Today's Business
Sponsor: Borg-Warner Corp.
Title: Everybody Knows, 15
min., color, produced by Gal-
breath Pictures, Inc. Distributed
by the Chamber of Commerce
of the U. S. (rental basis).
M- A provocative analysis of the
economic paradox of higher prices
and growing unemployment is
supplied in Everybody Knows, 15-
minute color film sponsored by
the Borg-Warner Corporation and
distributed nationally by the
Audio-Visual Services Department
of the Chamber of Commerce of
the United States.
Everybody "knows" that higher
wages are good for business. Pay
people more, they can buy more.
Everybody "knows" that it's the
race for profits that causes higher
prices. True or false?
Relating wages and prices to
productivity, this film spotlights
vital facts about the cost of living
and exposes nine common fallacies
in today's business economy. It
endeavors to explain how we can
continue to raise living standards
without inflation.
Through the image of worker
Bill Richards, a victim of unem-
ployment when his factory closes,
the views of a merchant, the ex-
president of the union local, a for-
mer shareholder and a salesman
and the president of the failing
company, all shed light on the
disaster.
The company salesman and
president complete the story: the
public won't pay for something it
doesn't get. Prices rise to cover
wage costs but products don't in-
crease in value. But increasing
costs turn plant profits into losses,
the layoffs start, everybody loses.
Good scenes in Everybody
Worker: but we just had to hav,
more money. You know what'
happened to the cost of living.
Knows show workers punchinj
out for the last time at the factory
the thoughtful faces of worker:
riding home . . . The character:
are well played with believeabl(
(if lengthy) lines and the net re
suit is a timely contribution t(
the economic education of Mr. anc
Mrs. Average American.
Everybody Knows is availabh
on a 3-day rental basis at $5.00; ;
full week is $10.00. Print may b
purchased for $110.00. Contact
Audio-Visual Services Dept.
Chamber of Commerce of th(
U. S., 1615 H St.. N.W., Wash
ington 6, D. C. B
Below: producer Dick Galbreati
checks script with writer Normal
Weissman (seated below).
NUMBER 3
VOLUME 19
1958
''.-^
ft-^^;-
3BI&
^••••^
*.•
BOOK VALUES
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#":•
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background
The Focal Encyclopedia
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reference. 1,)68 pages S20.00
Techniques of
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By Joel Tall
With a Foreuorct by Eduard R. Murrow
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472 pages glossary bibliography $7.95
The Liveliest Art
A Panoramic History of the ^\ol^ies
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This spirited and scholarly history of the
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60 FIFTH AVENUE, NEW YORK 11, N.Y.
"I?.^
PREVIEWER'S FILM OF THE MOr^:=^
Koehring Film Shows Why Comp y
Leads in Construction Equipment
Sponsor: The Koehring Company.
Title: This is Koehring, 20 min., color, >
duced by The Jam Handy Organization, Inc.
M The Koehring Company of Milwaukee is
proud of the way its people build heavy con-
struction equipment — excavators, cranes, con-
crete mixers, hydraulic presses, pavers; proud
of its diversified production lines in plants across
the United States and throughout the world.
To express its management's pride to the
company family as well as to present and pros-
pective customers. Koehring has sponsored a
!£ll^
A montage of scenes in 'This is Koehring."
new 20-minule motion picture in color. This is
Koehring.
Outlining elements in Koehring's industrial
success, the film presents the company's plants
and employees; its research, development and
testing operations, and its equipment doing im-
portant jobs. The film emphasizes that people
are the most vital element in the company story
and that their craftsmanship and loyalty have
enabled Koehring to extend its leadership over
five decades and more.
Koehring is proud of a father-and-son tra-
dition, of its personal development programs
for promising young men, and proud of the
relationships maintained with personnel in
in plants overseas.
The Jam Handy Organization, Inc., of De-
troit, produced This is Koehring. The film is
being shown to the sponsor's several divisions,
to distributors and salesmen, sales prospects,
general construction groups — and to audiences
of college students seeking new careers in the
industry. l|!'
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With BUSINESS FILMS
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BUSINESS SCREEN MAGAZINE
How to make your
budget buy more
16mm SOUND
PROJECTORS
Whether you need a single projector or a "fleet" of more than
100, here is the machine that can make your hudget go further:
the NEW Kodak Pageant Sound Projector, Model AV-085.
You pay only $439* to get famous Pageant
performance: sparicling, bright pictures filled
with detail, because the Super-40 Shutter gives
40% more light than ordinary shutters at
sound speed; easy setups, because reel arms
fold into place, without turning a screw;
lifetime lubrication, so you need never worry
about interrupted schedules.
PLUS these 4 new features:
(1) Eleven-inch speaker in baffle case for
full, natural sound. (2) Printed circuits in the
new 8-watt amplifier for durability and reli-
able service. (3) Three-wire power cord to meet
all electrical codes. (4) New tungsten carbide
pulldown tooth for long, dependable per-
formance.
Let a Kodak Audio-Visual Dealer put the
new AV-085 through its paces. Or write for
complete details. Either way you're off to
a good start toward making your budget
buy more.
'"'List price subject to change without notice .
With the I
incorporal
Pageant AV-085 you get top performance for just $4
nportant Pageant features at a price that makes you
39^ This
r budge
11-inch oval speaker mounted in baffled enclosure gives full,
natural sound. It's matched to the new 8-watt amplifier.
3-wire cord, with 2-wire adapt-
er, meets all electrical codes.
No more worries about lubrication because a Pageant
is lubricated for life, always ready to go with the show.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
TRADE MARK
'■ NUMBER 3 • VOLUME 19 • 1951
47
HOW one A-V unit docs both
records...
"iitst like being there'
Now you can record and playback every
word of every important meeting and make
presentations in full-dimensional stereo-
phonic sound . . . with the American Concer-
toni- Audio-Visual Tape Recorder. Here is
a recorder of the most advanced design — a
recorder that will do everything any other
recorder will do . . . plus ... it can be pulse-
synchronized with slide films, and operated
by remote control. Five push-buttons pro-
vide complete, effortless control; tape can
be stopped and edited exactly at any desired
spot. U.S(s reels up to 10',4" for three hours
continuous recording. Can be operated in
single track, too. Write to Dept. C.'J.
AMERICAN CONCERTONE
By the Audw UUiuon of Anur„,m Lleclro„ics.lnc.
6.5,5 West WasliinKton Blvd., I.„s .Vngt-lfS 1.5, Calif.
PREVIEWER'S FILM OF THE MONTH
Dun & Bradstreet Case Histories
j Shown in "Small Business U.S.A."
Sponsor: Dun & Bradstreet, Inc.
Title: Small Business U.S.A. — The Story of
I Main Street, 30 min., b/w, produced by
Wilding Picture Productions, Inc.
;• Some years ago, A. M. Sullivan. Dun &
j Bradstreefs Director of Public Relations and
Advertising, kept a record of the ups and
downs of a business block on Long Island. It
was a typical block, in somewhat typical times,
with successes and failures very much in pro-
portion to national averages.
Mr. Sullivan's records have now provided
the case history background for a new film
just released by the Mercantile Agency for the
guidance of small business management.
Small Business U.S.A. is the story of these
small businesses as seen through the eyes of
an accountant. The location, though based on
reality, is the fictional town of Sheppard Center
and the "Main Street" could be any street.
in any town, in the United States.
George A. Hester, the accountant, opens
the presentation by repeating the frequently
asked question, "Is there a formula for suc-
cess in business?" He then proceeds to de-
velop the theme and is assisted by a lawyer, a
banker, a Dun & Bradstreet credit reporter
and several businessmen.
The story is told in episodic form, using
limbo sets, by visits to, and conferences with,
the owners of small business: a drug store,
a boys' wear store, a machine shop, a hard-
ware establishment, a ladies' apparel shop and
a grocery store. Each has a story to tell and
it is the story of Small Business U.S.A .
The film presents the different situations
behind the store fronts. It illustrates the prob-
lems faced, how they're surmounted, and when
they're not.
The film is now available for general distri-
bution to interested educational, business,
religious and social organizations at a rental
fee of $2.75. Ideal Pictures, Inc. is the dis-
tributor, im.
ycs/ua utu-£5l
FILM SHIPPING CASES
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1" web straps
• Large address card holder
with positive retainer spring
• Telescopic construction
allows additional capacity
See your nearest dealer or write
direct to manufacturer for catalog.
WM. SCHUESSLER
361 W. SUPERIOR ST.
CHICAGO 10, ILLINOIS
Is
There
An
Easy
Way
to
Get Im
portant
Ideas
Really SOLD?
PeopI
e Buy
Products or
Ideas When They
SEE
• HEAR
•
UNDERSTAND!
Illinois Sponsors
Mental Picture
M Rehabilitation
of the mentally
ill is the subject
of a motion pic-
ture being pro-
duced for the Illi-
nois Welfare De-
partment by Unit-
ed Film & Re-
cording Studios,
Chicago. Cast of
30 actors will be
featured in loca-
tion scenes shot
in state hospitals.
r astest growing rental equipment house
and
Because all equipment is maintained meticulously
checked and double-checked.
For Mltchells~16-NC-BNC-Anflex, B&H, Auricon,
McAlister Crab Dollies, Lights
and
"H
Booms, Sound equifsment, Projection equipment. Moviolas
Splicers, Synchronizers, Grip Eauioment.
or all types of Movie equipment Rentals —
Guaranteed in perfect v/orking order
and
K e sure to co
F&B
Write for the new
1958 Rental Catalog
R
e
n
t
a
I
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FLORMAN & BABB, incorporated
68 West 45th Street • New York 36, N. Y. • MU 2-2928
BUSINESS SCREEN MAG.4ZINE
Now! You can prepare your own visual aids
on-the-spot as easily as this . . .
EXPOSE
Place original and Ozalid paper together.
Set timer. Expose.
DEVELOP
Process exposed negative and positive film
together.
PEEL APART
. . . and you have it ... a transparency for
projection. For translucent originals, it's even
simpler!
New OZiAJAjy Projecto-Printer Kit
Simple, speedy way to make transparencies
for overhead projection
There's no more need to be a photographic technician in
order to prepare your own transparencies for overhead
projection. With Ozahd "do-it-yourself" Projecto-Printer
Kit, anyone can prepare on-the-spot transparencies from
visual materials contained in textbooks, manuals, charts
... in fact, any printed material. You can get dozens of
new visual effects and colors, inexpensively, in minutes.
No darkroom and no trays! And this amazing new kit is
completely portable.
Ozalid has set up a nationwide network of visual aids
dealers to assm-e you of helpful advice and fresh mate-
rials. For the name and address of your nearest dealer,
plus informative literature, mail coupon below.
A Division of General Aniline
& Film Corporation
ZALID
Ozalid, £>ept. D-5-1
Johnson City, N. Y.
Please send literature on "Projecto Printer" and name
of nearest dealer.
Name
Organization.
Address
City
.^tate_
NUMBER 3
VOLUME 19
1958
49
PICTURE PARADE
Education '57" Tells Public
lard Facts About Schools
Ninety-tive-thousand teachers
esigned in 1957. There were
35.000 public school faculty va-
ancies reported and a shortage of
59.000 classrooms were claimed
1 1957. Ten per cent of parents
/ith school-age children attend
'TA meetings. Of every 10 high
chool students, four do not tin-
ih high school, three go to col-
;ge and of these three, only one
nd "one-half graduate.
Views of U. S. Commissioner
A pretty picture? it is a picture
il in 30 minutes of documentary
lotion and entitled Education '57
-a filmed report to the nation by
). S. Commissioner of Education
awrence G. Derthick.
Education '57 is being spon-
Lired by the V. S. Office of Educa-
on to show the public critical
icts about America's educational
roblems.
One clue to the educational
roblems is indicated in the sta-
stic — \09( of the parents at-
;nd PTA meetings. While many
f the problems will have to be
.lived outside PTA meetings, the
roblems don't stand much chance
f solution until a substantial por-
on of the parental public under-
;ands them.
Appearing in the film, Commis-
oncr Derthick says that all these
ducational problems result from
le public's concept of education,
his concept lacks thought for
le needs of future generations,
e says. He maintains that the
ublic has little knowledge of
'hat can be done and why it
lould be done immediately.
Whose Responsibiiify Is It?
Derthick warns of an increas-
ig public tendency to expect the
.hool to accept tt)o many respon-
biiities earlier borne by the home,
le social club or the civic organi-
iition.
Education '57 strives to send
ome the idea that the school has
vital part in national security and
lat the cost of adequate facilities
nd teaching personnel today may
e far less than the cost of a scarc-
y in educated men and women
f the next generation.
An elfort will be made to or-
anizc special distribution plans
J that the film may be shown to
arent-Teacher Association groups
iroughout the nation. For avail-
bility details contact the distrib-
tor: United World Films, Inc.,
Educational Dept.), 1445 Park
Lvcnue. New York 29, N. Y. ^
Introducing the new
FILMOSOUND SPECIALIST
399
This is the only sound projector that
"zooms" the picture to fit the screen.
It reverses for review... threads in sec-
onds... shows still pictures... requires
no oiling. It's the new^est achievement
in sight and sound! See it in action!
The "399" is the most versatile 16min
sound projector available today. As the
chart below shows, it offers more advanced
features, more exclusive features, than any
other projector. In over-all quality it has
no parallel, yet its basic price is onl
$499.95. It is the finest value of all soun
projectors. Ask your A-V dealer to demor
strate, or w^rite Bell & How^ell Company
7108 McCormick Road, Chicago, lUinoij
PROJECTOR
ZOOM
LENS
FIVE
SAPPHIRE
MOVEMENT
ELECTRICAL
REVERSE
BRILLIANT
STILL
PICTURES
FACTORY
SEALED
LUBRICATION
AUTOMATIC
REWIND
RELEASE
SINGLE FRAME
DRIVE AND
COUNTER
TOP MOUNTED
REELS
HOUR
METER
AUTOMATIC
LOOP SETTEI
399
SPECIALIST
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
BRAND
A
No
No
Yes
No
No
No
No
No
No
No
BRAND
B
No
No
No
No
Yes
No
No
No
No
No
BRAND
C
No
No
Yes
No
Yes
No
No
Yes
No
No
BRAND
D
No
No
Yes
No
Yes
No
No
No
No
No
BUSINESS SCREEN MAGAZINE
I
PICTURE PARADE
. Exclusive neiv "zoom" lens* (f/1.6)
Icljusts picture size to fit screen without
iioving the projector. One lens serves for
■ifferent size rooms.
til!. Sapphire parts at five film handling
,. oints deliver 400% longer life . . . years
! 'f trouble-free service.
- 1{. Rei'erse operation for more effective
, I'lstruction. Operator can stop, review,
len reverse and view again.
- Is. Reicirid release automatically sets
, jrojector for "forward" after rewinding.
Ixtraordinarily fast, 399 rewinds full
uur'.s show in 2 minutes.
5. Still picture clutch lets you stop film
on single frame for indefinite period.
6. "Cold Glass" heat filter* gives 7
times brighter still picture image.
7. Single frame drive* lets you advance
or reverse, frame by frame, for slow mo-
tion study and discussion.
8. Frame counter* lets you measure
elapsed time for any sequence.
9. Factory sealed lubrication eliminates
need for oiling.
10. Automatic loop setter* eliminates
"fluttering;" reforms loops without inter-
rupting show.
11. Hour meter* records running time;
aids scheduling.
12. Threading is so simple that even a
child can do it.
13. Top mounted reels let you set up on
any table or desk without dangerous
overhang.
i.4. Powerful 15 tratt amplifier for full
volume in large auditoriums. Will power
2 large speakers.
15. Convenient self-contained speaker
can play within case or from any point
in the room.
*Optional features
FINER PRODUCTS THROUGH IMAGINATION
^ Bell & Howell
"Ship Best Way"— by Air,
Says United Air Lines Film
- Advantages in the use of air
freight in national distribution
programs are dramatized in Ship
Best Way, a new color motion pic-
ture released by United Air Lines
for free loan showings.
Based on case histories, the 28-
minute film centers around a traffic
manager whose company desires to
lower operating expenses to meet
competition. Air freight enables
the company to alter its distribu-
tion program and to make savings.
Ship Best Way was produced
under the supervision of United's
sales and advertising departments.
The film is available to shippers
and sales groups, trade associa-
tions, service clubs and other
organizations.
Requests for prints should be
directed to R. L. Mangold, man-
ager of cargo sales. United Air
Lines, 36 South Wabash, Chicago
3. 111. ^
"in Europe With You" Depicts
Overseas Air Trip Pleasure
■w A dream-come-true vacatior
for those with plane tickets is the
pictorial promise of In Eiirope
Wiih You, a new 30-minute travel
promotion film in color sponsorec
by Swissair. Swissair calls itsell
"The Airline of Switzerland."
A honeymoon couple fly vit
Swissair from New York to Eu-
rope. They visit Cologne anc
Frankfurt and they steamboa:
along the Rhine. They see Gen
eva, Milan, Rome, Raima de Mai
lorca, Madrid, Toledo and Lisbon
Among highlights that they and tht
audience have to remember an
a sight-seeing trip through th<
Eternal City, a Spanish bullfigh
and a breathtaking flight over th(
Alps.
In Europe With You is avail
able to clubs, churches and othe
groups on free loan from Swissai
offices in New York, Chicago
Cleveland, Washington, D. C.
San Francisco, Los Angeles, At
lanta and Dallas. H
Navy's Career Guidance Film
^> The U. S. Department of th(
Navy has released for student ca
reer-guidance a 28-minute docu
mentary in color entitled, Nav_
Wings of Gold. This new filn
produced by The Jam Handy Or
ganization, Detroit, pictures thi
training program that produce
naval aviators acknowledged to b
among the world's finest youn:
pilots of the jet age. 1
NUMBER 3 • VOLUME 19 • 1958
Burlington Railroad Shows
"Mr. Dodds Goes to Colorado"
M Mr. Dodds Goes to Colorado,
a 2S-minutc color motion picture
publicizing the pleasures of vaca-
tioning by train from Chicago to
Colorado, is being distributed by
rhe Burlington Railroad.
Observing the experiences of a
;ouple who travel from the big
:ity to the beautiful state via the
Vista-Dome Denver Zephyr, the
ilni calls attention to the luxuries
5f the train. In Colorado, the
:amera moves through Denver,
rolorado Springs and the state's
inforgettablc natural attractions.
For information on the securing
)f prints of Mr. Dodds docs i<>
'olorado. contact the sponsor at:
'ublic Relations Dept.. Chicago.
Turlington & Quincy Railroad
"ompany. 547 West Jackson
Blvd.. Chicago 6. Illinois. I||'
'Friendly Man" Shows Where
hat Good Humor Comes From
Spring having sprung. Good
^umor men will soon appear in
orce. Timely promotion, then.
■- a new 1 3-minute tilni. The
riendly Man. sponsored by Good
lumor Corporation.
The Friendly Man features a
rip through Good Humor's
trooklyn. N. Y. plant. Shown are
he manufacturing processes of
arious types of icecream products.
'/'/((' f-'riendly Man was produced
1 color by Siodmak Cine Produc-
lons. New York City. l»J'
deal Toy Corp. Releases a
ourth Film, "Lucky Bernard"
Ideal Toy Corporation has com-
leted its fourth public service
Im. Lucky Bernard, which is novv
eing released to television sta-
ons and schools.
The 1 3-minute, b/w film prc-
;nts the story of 12-year-old
iernard Williams who was desig-
ated a "junior ambassador" to
outh America. His assignment
'as to distribute thousands of
deal toys to underprivileged chii-
ren in Peru. Ecuador, Colombia
nd Panama last December.
Accompanied by Santa Claus.
iernard was welcomed at each
;op by throngs of youngsters and
ave each child what probably
'ould be the only toys he would
jceive all year.
Traveling with Bernard was
lew York TV star. Ray Forrest,
ho directed the photography.
Lucky Bernard, written by Ideal
ublic relations director, Melvin
lelitzer, takes youngsters on an
What's IVIew in Spansared Pictures
Air and Rail Filnns Share Screens With Food, Toy Titles
"The Wonder Wood" Tells
Story of Wood Preservation
M The H^onder Wood, a new 2 1 -
minute motion picture telling the
story of pressure wood preserva-
tion, has been released by the
sponsor. Osmose Wood Preserving
Co., BulTalo, New York.
A broad promotional film. The
Wonder Wood was designed for
television showings. In color, it
cites the many qualities of wood
and wood's certain weak points —
and how they are eliminated.
For information on the film's
availability, contact: Joseph M.
Bray, Osmose Wood Preserving
Co., 980 Ellicott Street, Buffalo
9, New York. l*
exciting visit to South America,
where they will see and do things
with Bernard in a once-in-a-life-
time trip. IJ^'
"Admirals in the Making"
Gats 5549 Group Showings
.Admirals in rhe Makini;. a 1 .3 ' j-
niinute motion picture, has had
5.i49 community showings and
314 telecasts since its release, ac-
cording to a report from the dis-
tributor. Association Films, Inc.
Three-hundred prints of the film
are in constant circulation through
the professional distribution com-
pany and through 74 alliliated
Dairy Councils. Association re-
ports. ^
For
Film
Libraries
SUMMERTIME
is
RECONDITIONING
Time . . .
Summertime . . . when your prints
are out of circulation for a while.
That is the ideal time to have them restored
to good condition through Peerless servicing :
• inspection and cleaning • scratches removed
• defective splices remade • perforations
repaired • curl or brittleness corrected
Then, thoroughly rejuvenated, your prints
will be ready for hard use in the fall.
Send us your prints now
P
I FILM PROCESSING CORPORATION
I 165 WEST 46th STREET, NEW YORK 36, N. Y.
1 959 SEWARD STREET, HOllYWOOO 38, CALIF.
EERLESS
"Montana and the Sky" Shows
State's Wide Use of Airplane
f Above Montana, the sky gives
light and life to a big state full of
western glories — rich mountains
and rich ranches, cattle drives and
rodeos, ranchers and prospectors
and Indians dancing for the sun.
A state where the antelope play
— as do the moose, the bears, the
deer and the elk. Virginia City,
Yellowstone National Park, Gla-
cier National Park. People farm-
ing, riding, hunting, fishing, digging
in the wealthy earth.
Providing an omniscient eye and
a high-lifting hand over this moun-
tainous land is the versatile air-
plane. How the airplane works
for this state and its people is the
interesting modern-frontier subject
of Montana and the Sky, a new
1 7-minute motion picture spon-
sored by the Montana Aeronautics
Commission.
Montana and the Sky documents
the many jobs done by the airplane
in Montana's skies. The Montana
airline system is seen in action.
Depicted are flying ranchers, the
works of air marking, crop spray-
ing, smoke jumping, mercy flights
— and an airborne sheriff.
Linked to the story of wings and
western progress is a brief history
of Montana and a suggestion of
the character of the state and its
people. Because it "represents an
unusual record in the field of
Americana," Montana and the Sky
has been selected for the Library
of Congress Permanent Motion
Picture Collection. The docu-
mentary was produced by Film
Originals.
A color print of Montana and
the Sky is available for $97.00; a
black white print for $67.00. Con-
tact: Montana Aeronautics Com-
mission, Post Office Box 1698,
Helena, Montana. \^
"Canada's Carpet Craftsmen"
Sponsored by Harding Carpets
tV The story of today's counterpart
of an age-old industry — carpet
making — is attractively told in
Canada's Carpet Craftsmen, (18
min., color) written and produced
by Crawley Films for Harding
Carpets Ltd.
The whole sequence of Canadi-
an carpet-making is described in
the film — how carpets are de-
signed, where the materials come
from, how they are woven and
dyed, how different types are pro-
duced.
Designed for showing to the
general public, the film is available
from Harding Carpets Ltd., Brant-
ford, Ontario, Canada. B"
BUSINESS SCREEN MAGAZINE
Slidef ilm Talk
' Pennzoil Using Slidefilms
for Regional Sales Meetings
M Pennzoil Division of South Penn
Oil has released two new sound
I slidetilms for use in current re-
\ gional sales meetings.
i The new sales trainers are:
I Power cmd Pennzoil, a 15-minute
j color slidefilm on motor oil for
■ automobiles, and Pumping More
Profits, a 10-minute black/white
. slidefilm on gasoline selling.
Both films were written by the
Film Department of Fuller &
Smith & Ross, Inc. and produced
I by Cinecraft Productions, Inc. ^i"
I . . .
I Simpson Co. Uses Tape, Slides
ii Simpson Electric Company, Chi-
I cago, has recently released a new
heating, refrigeration and air con-
ditioning service program consist-
ing of 48 color slides and a 36-
minute taped talk. The program is
' designed to help service men use
their Simpson test equipment more
' efficiently while in the shop or on
I service calls.
; Slides show various Simpson
I equipment in use on different kinds
I of equipment; the tape gives a run-
j ning narrative of the individual
I problem and its solution.
I Arrangements for using the pro-
gram may be made through any of
the company's 35 area representa-
tives, or through Simpson's home
office in Chicago. y'
New Slidefilm Shows How
Right "Attitude" Pays Off
-■ Your Aiiiiiidc is Showini;,
sound-color slidefilm of 47 frames,
is part of a new training program
package distributed by United
World Films. Included in the com-
plete kit are a mobile on the "atti-
tude" theme, a set of "attitude"
cards for day-to-day guidance, a
meeting leader's guide and a super-
visor's follow-up guide.
Designed to help train employ-
ees to take a positive approach in
their relations with customers, the
motivation program covers such
common attitudes as "What's in it
for me?" "Don't ask me; I just
work here," "I'm too good for this
job," and similar patterns of think-
ing which many people express in
their actions without being aware
of them.
Where to Get Preview Details
The slidefilm shows how a "pos-
itive" effort pays off in business,
at home, and in social contacts. In-
formation on the use of the pro-
gram is available from United
World Films, Industrial Film
Dept., 1445 Park Avenue. New
York 29. N. Y. 1'
Slidefilm Helps to Tell
DuKane's "Fliptop Story"
iV A new sound slidefilm pro-
duction has been developed to
help tell the sales story of the Du-
Kane Corporation's new Fliptop
projector.
Visual Aid for Producers' Use
Produced for DuKanc by the
Cal Dunn Studios. The Fliptop
Story is designed to serve two
purposes: to help dealers and dis-
tributors of DuKane equipment
demonstrate the new machine to
prospective customers, and to
show these customers how they
can use the projector in their own
point-of-purchase selling.
The tilmstrip begins by demon-
strating the speed and ease with
which the projector can be readied
for use. and by outlining its con-
struction and operating features.
Major portion of the film empha-
sizes the possibilities of point-of-
purchase selling with the new
light-weight projector, and shows
it in use by several businesses
which have integrated it into their
sales operations.
How to Obtain This DuKane Show
Prints of the demonstration
slidefilm are being made available
to DuKane distributors and dealers
to help them tell the story of the
new product to business and indus-
trial prospects in their territories. 5f
u>:
Iv/. ■■
PICTURES • SLIDE FILMS •s^^CIAL P
'r«^ni^ta¥^'r£«1^fci
"W Ability Indicated by awards - Proved by results
•k Experience
More than 20 years with all types of production,
notionwide clientele.
FOTOVOX, inc.
WANTED
FOR LOSING
SALES!
Don't let price competition
cloud the thinking of your
salesmen for another day.
Show them . . .
"PRICE IS PART
OF EVERY SALE"
... a 10 minute sound
slide-film that talks
the salesman's lan-
guage.
JUST RELEASED and tuned
to today's market.
ORDER TODAY
''l»
*- •!•»• Animation - Location - Studio 10,000 sq. ft. fully
iQCIilTieS equipped: Mitchell, Stancil-Hoffman, Telefunken, M-R, Moviola.
1447 Union Ave.
Memphis 4, Tenn.
Telephone BRoodway 5-3192
for "Price Is Part Of E very-
Sale" FILM AND RECORD (for
both automatic and manual
projectors) and A MEETING
GUIDE, 8 pages including
a proved "Action Getter".
If not satisfied, you can re-
turn and pay only $10 serv-
ice and postage expenses.
Phone, wire or wrUe...
Henning and Cheadle, Inc.
1060 West Fort Street • Detroit 26, Michigan
1140 South Michigan Ave. • Chicago 5, Illinois
Creofors of...
Automation In^Markhmg
NUMBER 3
VOLUME 19
1958
53
"Automation" Film Presents
Technicol Wonders, Problems
iV Automation — the logical payoff
in mechanization — is an electronic
enigma as it rises in our industrial
midst. Those who look are amazed
at strange new factories which ap-
pear to operate themselves. But the
vision of a world radically relieved
from manual labor is inhibited by
fears about the all-out transition
from muscles to buttons, fears
about economic and social changes
— particularly a thing called unem-
ployment.
Blessing or curse, automation is
arriving and opinions should be in-
formed. With this in mind, a new
motion picture. Aiiionuiiion, is be-
ing distributed on a sales basis by
McGraw-Hill Book Company.
To clarify the problems of the
new technology, Edward R. Mur-
row and Fred W. Friendly, co-pro-
ducers of television's See li Now,
present in Aiilomation a range of
viewpoints. Contrasted in the 84-
minutc lilm are the reactions of a
union worker, a college professor
and a top business executive. The
latter two spokesmen are Professor
Gordon Brown, head of the De-
partment of Electrical Engineer-
ing. M.I.T., and Thomas J. Wat-
son. Jr., president of International
Business Machines.
The film reports on automation
now in use in numerous industries
— automotive, aviation, baking,
electronics, magnetic tape, nucleon-
ics, oil relining. plastics, television,
steel. A Russian application of au-
tomation is shown.
Automaiion should be of inter-
est to all adult audiences. The film
is being recommended as a visual
aid in business, industrial and tech-
nological studies. Purchase price
of Automation is $275.00 per
print. It is available from: Mc-
Graw-Hill Book Co., 330 West
42nd Street. New York 36. ^
* * *
"Punch Press Guarding" Film
Shows Press Safety Devices
i-( Punch Press Guarding, an 1 1 -
minute motion picture in color,
has been designed to show man-
agement and workers the various
guards which will protect workers
on diverse punch press operations.
Produced for the Industrial Acci-
dent Prevention Associations of
Ontario. Canada, the film is being
distributed in the United States by
International Film Bureau, Inc.,
on a sales basis.
The new film depicts the duties
of the punch press set-up man. It
shows many types of presses, the
set-ups required for safe guarding
The Film Librarian's Carner
and the guard adjustments possible.
Such operations as blanking, shear-
ing, forming and embossing are
pictured.
Following some shocking ex-
amples of injuries experienced on
punch presses, the film shows the
guards which are available, the
operations for which they are
suited and the correct set-up of
each guard. The importance of
the set-up man in providing safe
punch press operation is stressed.
No guard provides sufHcient pro-
tection unless it is properly ad-
justed, the film warns.
Punch Press Guarding was pro-
duced by Campbell Productions.
A print may be purchased for
$115.00 from: International Film
Bureau. Inc.. 57 E. Jackson Blvd.,
Chicago 4, Illinois. ^
Board of Fire Underwriters
Notes Film Library Addresses
>r Attention, users of films from
the National Board of Fire Under-
writers: the National Board's film
distributor — the Bureau of Com-
munication Research, Inc. — now
is located at 267 West 25th Street,
New York 1, N. Y.
The new telephone number is
ORegon 5-5330. Requests for
films should be sent to the West
25th Street address.
The National Board of Fire Un-
derwriters" California office, at
465 California Street, San Francis-
co 4, will continue to handle film
requests originating west of the
Rockies. However, all requests
for films which are to be telecast
should be addressed to the Bureau
of Communications Research. M'
Bureau of Mines Circulates
Films to 14 Million in 1957
a Group audiences totaling an
estimated 14 million persons saw
industrially-sponsored motion pic-
tures circulated in 1957 by the
Bureau of Mines and cooperating
distributors, the Department of the
Interior has announced.
Covering 58 subjects, the free-
loan films were shown 237,128
times, a greater than 10,000-
screenings gain over the high es-
tablished in 1956. In addition to
the circulation to group audiences,
an estimated 18 million persons
saw the films on television.
The most popular films in the
Bureau's 1957 circulation included
the State Resources subjects: CaU-
fornia and Its Natural Resources,
sponsored by Richfield Oil Corpo-
ration; Texas and Its Natural Re-
sources, sponsored by Texas Gulf
Sulphur Company, Inc.; Arizona
and Its Natural Resources, spon-
sored by Phelps Dodge Corpora-
tion; Washington and Its Natural
Resources and Oregon and Its
Natural Resources, both spon-
sored by Richfield.
Mineral Commodities subjects
completing the favored 10 films
were: Tlie Petrified River — Story
of Uranium, sponsored by Union
Carbide Corporation; A Story of
Copper, sponsored by Phelps
Dodge Corporation; Tlie Drama of
Steel, sponsored by Inland Steel
Company; Sulphur, sponsored by
Texas Gulf Sulphur Company,
Inc.. and Evolution of the Oil In-
dustry, sponsored by Sinclair Re-
fining Company.
Each of these films was shown
more than 6,500 times during
1957. Group showings of the
films were at schools, colleges, uni-
versities, at meetings of associa-
tions, business and civic clubs,
scientific societies and similar or-
ganizations.
All films in the Bureau's li-
brary of 6,200 prints are spon-
sored by private films or industrial
organizations which pay costs of
producing them and provide cop-
ies for circulation by the Bureau
and by cooperating distributors at
schools, libraries and universities
in approximately 40 states, Alaska
and Hawaii. The 16mm films all
are with sound and nearly all are
in color.
Added to the Bureau circulation
list last year was The Copper Net-
work, sponsored by the Phelps
Dodge Copper Products Corp. Al-
ready in heavy demand, this film
tells the story of copper wire and
cable production and uses. ff
BUSINESS SCREEN MAGAZINE
Below: Major Waldron (ret.) is in charge
of Army's Los Angeles Film and Equip-
ment Exchange. He is discussing air
safety films with John M. Rogers (right)
coordinator of Aviation Safety Dlvis
at the University of Southern Califor
Above: Retired Army Major J. C. Waldron
conducts audio-visual aids class at Los
Angeles post.
Army's L. A. Film Exchange
Serves 178,000 Sq. Mi. Area
•': Serving one of the most wide-
spread geographical areas any-
where is the U.S. Army Signal
Corps Film and Equipment Ex-
change in Los Angeles. Working
out of headquarters on the 14th
lloor of the Federal Building, the
exchange provides a fast and con-
venient film service to military
detachments, large or small, in an
area encompassing more than
178,000 square miles of the far
southwestern United States.
The service covers military
people in all of Arizona, part of
Nevada (including Las Vegas),
and all of California south of the
36th parallel.
In size, this territory compares
to the entire Second U.S. Army
area, which includes the states of
Pennsylvania, Ohio, Kentucky,
West Virginia, Virginia, Maryland
and Delaware.
The unit stocks a library of more
than 3,000 prints of military
motion picture training and in-
formation films, film strips and
transparencies. New films are
added to the library continuously.
Standard operable transparen-
cies are a new addition to the ex-
change's audio-visual training aids,
which are available to commanders
and training personnel throughout
the area.
The exchange also provides pro-
jectors and other equipment, con-
ducts classes to train qualified
operators, and publishes a guide
offering data on latest develop-
ments in this field.
Maj. James C. Waldron, retired,
director of the exchange, estimates
that about 250,000 people view
showings of Army motion picture
film during the peak winter three-
month period. Besides both active
and reserve Army personnel, these
include high school and college stu-
dents, professional and service club
members, and the general public.
Maj. Waldron helped pioneer
the use of motion pictures in Army
training. He now specializes in
the transparency process, which he
considers an inexpensive and ver-
satile means of visual instruction.
Maj. Waldron's staff includes
John A. Smith, section supervisor;
Sgt. 1st Class William P. Allen, in
charge of supply; Noel J. Guillen
and Pvt. 1st Class Ludwig J.
Schlies, film storage and issue
branch; and Mrs. Dorothy Naugle,
who does the administrative
work. »
Follow the Leaders
IN BUYING TYPE-SET
TITLES
In 1957 we served a larger number of pro-
ducers and did a greater volume of business
than in any previous year. The reason should
be obvious: our prices are as reasonable as
is possible consistent with our high quality.
KNIGHT STUDIO
159 East Chicago Avenue, Chicago 11, Illinois
Oxberry Animation
Stand Available
in N.Y. for Rental
■ An Oxberry Anima-
tion Stand is now being
oft'ered for rent by the
hour, day or month at
the still photography
studio of Mort Corwin,
480 Lexington Avenue,
New York.
Mr. Corwin, whose
business is non-com-
petitive to the industrial
field, is making the
stand, camera and a
full range of accessor-
ies available either with,
or without an operator.
IMPROVE YOIR FILM TITLES
with TEL-Animaprint
Greatest Dollar for Dollar Value
in its field!
The first sensibly priced HOT PRESS
TITLE MACHINE for hiqh qualify,
fast dry lettering in all colors the an-
swer to economy and precision accuracy
in film titling. Prints dry from foil for
instant use. Acme pegs assure perfect
registration on paper or acetate cells.
This versatile Hot Press will produce
titles in any language main titles, sub-
titles, trailer titles, TV commercials, slide
films, super-imposed subtitles, shadow
and third dimensional effects, etc. These
may be applied to any kind of art,
scenic or live action background, in-
cluding photographs. Ideal for Motion
Picture Producers, TV Stations, Film
Titling 4 Artwork, Special Effects Labs.,
Animators, Advertising Agencies, Com-
mercial Photographers, Art Studios, Etc.
Latest 1958 Electronic TEL-Animaprint
Type heated at constant rate automatically,* despite changes in t/LQC
room temperatures. Accuracy within -f- or — l°F. by Thermistor *4y3
*Fenwal's Patented Control Unit
Standard TEL-Animaprint with manual control , $435
• Write (or TEL-Anima brochure covering every animation need.
S. 0. S. CINEMA SUPPLY CORP.
Oept. H, 602 West S2nd St., New York 19-PLaza: 7-0440 -Cable: SOSound
Western Branch: 6331 Hollywood Boulevard. Hollywood 28. California— Phone HO 7-2124
Motion Pictures —
Slide Films . . •
for every need of
Business and Industry
Melvin Shaw
P.O. Box 24724
Village Station
Los Angeles 24, California
NUMBER 3
VOLUME 19
1958
55
Mel Dellar nier.ter) new E^ecvilve Pro-
ducer of MPO Productions, Inc., West
Coast Operation, is greeted in New York
by President Judd Pollock (left) and
Marvin Rotiienberg (right) Vice-President.
MPO to Use Republic Studios
for West Coast Production
t-V MPO Productions. Inc. has ar-
ranged with Republic Pictures
Corporation for the use of the
entire Republic lot and facilities
in Hollywood for the filming of
television commercials and spon-
sored films.
MPO has moved into offices on
the Republic lot which will be the
company's west coast headquarters
with Mel Dellar as Executive Pro-
ducer in charge. Mr. Dellar was
formerly Production Manager and
Director with Warner Brothers
Commercial Department.
According to the MPO-Repub-
lic agreement, studio space and ed-
iting facilities at Republic will be
made available to accommodate
MPO's entire West Coast produc-
tion schedule. l^*
Olds Named Creative Chief
at Alexander Film Company
..• Bob Olds has been appointed to
the new post of creative director
at Alexander Film Co., Colorado
Springs. Colorado. He will super-
vise Alexander's film production
techniques and be responsible for
final approval of all theater and
television commercials and indus-
trial films produced by the studio.
Olds" appointment was announc-
ed by James A. Anderson, vice-
president in charge of production.
Anderson said that Olds will work
closely with the sales departments
on pre-planning activity and meet
with clients and production depart-
ment heads on phase planning be-
fore film production.
Ray C. Ebcling, formerly assis-
tant production manager for Alex-
ander has been named administra-
tive assistant to Olds. Victor King,
formerly assistant stage manager,
has been promoted to stage mana-
ger.
Olds formerly was head of tv
film production at McCann-Erick-
son, Inc., New York, where he de-
vised new film techniques and pro-
duction methods. His earlier ex-
perience includes production as-
People
Pidures
News of Staff Appointments Among the Producers
signments with Translilm. Inc. and
Loucks and Norling Studios and
independent tv film production. 9
Bob Olds, Alexander Crea+Ive Chief
Name Harder Production Chief
of Fred A. Niles Productions
M William E. Harder has been ap-
pointed production manager of
Fred A. Niles Productions, Inc.,
according to Fred Niles, president
of the Chicago-Hollywood film
company.
Harder replaces Thomas R.
Ryan, resigned. Prior to his ap-
pointment as production chief.
Harder was supervising editor.
He has been associated with
Fred Niles since 1952. During
his first three years with Niles, he
was a director of industrial and
television films, location unit man-
ager, assistant production mana-
ger and studio manager. (^
Consider.,.
COLBURN
COLOR
POSITIVES
{Eastman Internegative-Color Print]
for your next 16mm release
protect your original
enjoy faster delivery
finer color corrections
uniform prints
10 or a 1000 at lower costs
GEO. W. COLBURN LABORATORY INC.
764 NORTH W ACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Demonstration Reel available on request
Two Account Execs Named by
Wilding Picture Productions Inc.
■ Two account executive appoint-
ments have been announced bj
Wilding Picture Productions. Inc
Henry A. Houston has been ap-
pointed account executive in the
Henry Houston to Wilding, Detroit
company's Detroit oftice and James
W. von Brunn has been named ac-
count executive in the New York
office.
Houston formerly was a depart-
ment head at Wilding-Henderson.
Inc., in Detroit, a subsidiary of
Wilding. Prior to joining the
Wilding organization he was asso-
ciated with Amos Parrish & Co.,
J. W. von Brunn to Wilding, N. Y.
Ross Roy, Inc., Kenyon & Eck-
hart, Inc., and J. Walter Thomp-
son Co.
Before coming to Wilding, von
Brunn was a television film pro-
ducer for McCann-Erickson, In-
ternational, N. Y., and previously
had his own art and tv consulting
firm and was an art director at
Benton & Bowles in New York. 9
Hugh Kelley, Jr., Appointed
Playhouse Pictures' Editor
■M Hugh Kelly, Jr., has been ap-
pointed film editor for Playhouse
Pictures, Hollywood animation
specialists, by Adrian Woolery.
president.
Kelly formerly was an animation
film editor with Walt Disney Stu-
dios and previously was associated
with Consolidated Film Labora-
tories and the Technicolor Corpo-
ration. 9
BUSINESS SCREEN MAGAZINE
Feldman to Pelican Films
as Vice-President of Sales
•f^ Eli Feldman has joined Pelican
Films, Inc., New York producers,
as vice-president in charge of sales.
Feldman will function as a
member of the studio's planning
board with Joe Dunford, president
— in charge of production, and
Jack Zander, vice-president — in
charge of animation direction.
Feldman formerly was in charge
of sales for U. P. A. Pictures,
New York.
Maranz Named Account Rep
for William P. Gottlieb Co.
■jIV Irving L. Maranz has been ap-
pointed as account representative
for William P. Gottlieb Co.. New
York City, producer of sound
slidefilms. tilmstrips and picture
books.
Maranz formerly was a sales
representative for the Sperry Rand
Corporation and has several years
of teaching background in public
and private schools. 9
* * *
Lawrence Elected Veep
at Loucks & Norling Studios
' Howard M. Lawrence has been
elected vice-president of Loucks
& Norling Studios. Inc.. New York
City. The firm is one of the oldest
in the industrial film business, hav-
ing been formed 34 years ago.
it George Cannata has joined
Robert Lawrence Productions as
Storyman and Creative Designer.
He most recently was employed
with Ray Patin Productions in
Hollywood and prior to that was
with TV Spots. He studied art at
the Instatuto Allende in Mexico
and graduated from the Chouinard
Art Institute in California. His
paintings have been exhibited on
several occasions at the Los An-
geles Art Museum. S'
* * >:=
Transfilm, Inc., Appoints
Ned Smith Creative Director
■5^ Appointment of Ned Smith as
a creative director at Transfilm
Incorporated, New York City, has
been announced by Walter Lowen-
dahl, president of the industrial
lilm and television commerical
production company.
Smith will be available as a
creative consultant to advertising
agencies and industrial firms. He
formerly was creative chief at the
Raymond Spector Co. advertising
agency where he developed copy
and storyboards for more than 500
tv commericals.
His ad agency experience covers
18 years in copy writing and copy
group head capacities with Kenyon
and Eckhardt and Campbell-
Ewald. He also served as agency
principal with both Humphrey,
Alley and Richards and Smith,
Hagel and Snyder.
Premier showing of the film was
scheduled for the National Asso-
ciation of Retail Clothing Furnish-
ers Convention February 23-26 in
Chicago. Film and record kits will
be made available through the local
chapter of the AIMBW. at cost. 9
Claire Morris Barrows Now
With Hartley Productions
u Hartley Productions. Inc.. has
appointed Mrs. Claire Morris Bar-
rows, former off-camera homes
and gardens editor of the recent
NBC-TV Home Show, as an edi-
torial and sales associate. Mrs.
Barrows will continue her own
home furnishings consult.'.tion busi-
ness in Long Island, N.Y.
While she was a writer-pro-
ducer, Mrs. Barrows won the
Dorothy Dawe award, given by the
American Furniture Mart for
distinguished coverage of home
furnishings on tv. She also won
the "Apollo" award from the Na-
tional Association of Summer
Furniture Manufacturers.
Before joining NBC. Mrs. Bar-
rows was an editor of Brides
Magazine and "Clara Dudley" for
Alexander Smith & Sons Co. 9
£i b fa ry
MOOD
and
TITLE MUSIC
For Every Type of Production
IMHtK ON A "PER SELECT/ON" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phone
AUDIO-MASTER Corp., ,7 <.st «.!, si. n. y. 17. n. v.
Films
1187 University Ave., N. Y. 52, N. Y. • Telephone: WY 2-5000
Teletype: TWX N-Y 3-1232 • Cable: Fordelabs, N. Y
"wittL mo-v-ies!
OF OXJPl
OLIEHSTTS
J^CFLOSS
THIE KT^A^TIOHSr
sinoe 1S40
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PRODUCTIONS
2 1 30 South Bellaire Street
Denver 22, Colorado
Phone SKyline 6-8383
NUMBER .3
VOLUME 1!
1958
57
SYLVANIA
c^^BLUE TIP
PROJECTION LAMPS...
for all makes . . . all types . . . in all sizes
New Sylvania Ceramic Blue Tops are available
in all standard sizes for any projector ... to
fill your exact requirements for clear,
brilliant projection.
Blue Tops offer these superior qualities:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures
hright as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Lor>9er Lasting . . , Exclusive Sylvania shock
absorber construction protects filaments from
vibration damage.
Use Sylvania Ceramic Blue Top in your projector
, . . your slides and movies deserve the best!
Svi \AMA EiK iRir PRdoiTTs. Inc. 1740 Broadway, New York 19, N. Y.
r SYLVANIA
. . . fastest growing name in sight!
ELECTRONICS
TELEVISION
ATOMIC ENERGY
OUR EXPERIENCE IS YOUR KEY TO
SERVICE A DEPENDABILITY
CAMART TV CAMERA DOLLY MODEL lll-B
• Boom arm raises and
lowers boom so that you
can film while the camera
is being moved. Can be
lowered to 2 ft. or raised
to almost 7 ft. high.
• Four rubber-tired 10"
ball-bearing wheels for
smooth, silent movement,
in alignment for use with
dolly tracks. Locking de-
vice for straight run.
• Counter Balanced
spring action permits ac-
curate balance for any
motion picture camera
with blimp, or standard
television camera.
$1975.00 FOB NY.
Dolly tracks available
IN I SE BY FORD MOTOR COMPANY
id Aerojet Corp., Philco Corp.,
ell Aircraft Co., Eastman Kodak Co.,
id many Government and State Agencies
JROADWAV (at 60lh St.) NEW YORK J3 • PLoia 7-6977 • Cable: Com.rt
I
IVew AUDIDVISUAL EquipmBnl
Recent Product Developments for Production and Projection
Genarco Electric Changer
Shov«^s 70 Slides by Remote
Seventy slides are accommo-
dated in the feed magazine of a
new remote control electric slide
changer. Model 6800, announced
by Genarco. Inc., Jamaica, New
York.
The Model 6800 slide changer
takes as many as 70 (3 '4" x 4")
lantern slides with cover glasses
and binding all around or Polar-
oid slides in plastic mounts. Oper-
ating by pushbutton remote con-
trol, the unit changes slides in less
than 1/4 second, the manufacturer
states. The Model 6800 adapts
to most 31-." X 4" type slide pro-
jectors.
There is no need to insert the
slides into individual slots. The
whole slide pack is placed in the
feed magazine and all slides are
in reach at all times. After being
projected, the slides stack them-
selves in the receiving magazine.
Slides are projected in sequence
as desired, the change of image
is accomplished with a curtain ef-
fect.
The Model 6800 slide changer
is priced at $285.00. Pamphlet
No. 257, describing the unit, may
be obtained from Genarco, Inc.,
97-08 Sutphin Boulevard, Jamaica
35. N, Y. t^
Bausch & Lomb Optical Co.
Adds New Tray to Projector
A new Balomatic "non-spiH"
slide tray has been announced by
Bausch & Lomb Optical Co.,
Rochester, New York. Spring
clips hold the slides in the tray.
The trays are packaged in new
containers designed for long-time
handling and storage.
New Long Play
Audio Vendor Out
A new long-playing
Audio-Vendor tape re-
corder accessory for
repetitive play-back of
recorded talk and music
is announced by Cou-
sino. Inc., Toledo, Ohio
maker.
New Model ULP-
I 10 uses more than
500 feet of Cousino
tape; has approximate-
ly one hour of playing
time with the Moebius
Loop. It can be used
with nearly any tape
recorder and is espe-
cially useful in sales.
Two Pageant Projector Models]
Announced by Eastman Kodak
>r Engineering advances are fea-
tured in two new 16mm Pageantl
sound motion picture projector'
models announced by Eastman
Kodak Company, Rochester, N. Y.
Model AV-085, a new "budget"]
unit, incorporates a specially de-
signed tungsten carbide pulldown!
tooth, a printed circuit amplifier,!
a three-wire power cord (with two-l
prong adapter), and an 1 1-inchf
oval speaker.
The Model AV-085 provides!
forward projection only and op-l
erates on 105-125-volt 60-cyclel
AC. It may be run at both sound I
and silent speeds.
Amplifier output in the new
projector is 8 watts. The unit has
Kodak's Pageant Projector
high and low frequency tone con-
trol and includes an 11 " x 6" oval
speaker in a lift-off baffle cover.
The projector's three-wire cord is
expected to be particularly valu-
able in areas where municipal
codes require an additional ground-
ing wire for projectors.
The Model AV-085 incorpor-
ates such standard AV model
Pageant features as folding reel
ART67VIDEART
ANIMATION
TITLES
OPTICAL PHOTOGRAPHY
COLOR or B&W — 16 or 35MM
343 LEXINGTON AVE.
NEW YORK 16, N.Y.
LExington 2 7378-9
58
BUSINESS SCREEN MAGAZINE
i
arms, single-switch control, loop
former, spring-loaded lower
sprocket, fidelity control. Super 40
Shutter and permanent pre-lubri-
cation. Measuring 14' 1." x 13"
X 10' 4", the AV-085 weighs ap-
proximately 33 pounds.
Eastman Kodak also has an-
nounced the 1958, 15-watt Pa-
geant Sound Projector, Model AV-
154-S, Type II.
This model features the new
tungsten carbide pull-down tooth
and a three-wire cord with two-
prong adapter plug and has a
1200-watt lamp capacity. Type II
Model Pageants accept 1000- and
750-watt lamps, enabling the user
to match desired illumination
levels.
The Model AV-154-S is avail-
able with a Kodak Deluxe Speaker
in separate case. 9
* * *
Pushbutton Tape Splicer
Shown by Camera Equipment
■m Ace "Clear-Vision" Tape Spli-
cer, Model II, a new pushbutton
unit announced by Camera Equip-
ment Co., Inc., New York City,
is said to make possible clean,
even splices for all types of film.
The Ace Splicer has a recessed
blade. Its method of flat cutting
prevents tearing or bending of the
film, it is said. Depressed by push-
buttons, the blade springs back
into its recessed position. Center
bars in the base push the film back
up after it has been spliced.
The splicer's nonmagnetic con-
struction precludes harm to mag-
netic coatings and stripes on film
and the splicer makes strong butt
or lap. straight or diagonal splices
without use of cement or heat, the
company notes. The film is spliced
with IVi; mil Mylar R perforated
transparent tape.
Film width pins are adjustable
for 70mm — and down to 8mm and
are retractible into the base. 9
NEW FILM TYPES
DuPont Type 936 "Superior" 2
All-Purpose, Fine Grain Film
A An all-purpose, medium speed
film for exterior and interior mo-
tion picture production. Type 936
Fine Grain "Superior" 2, has been
announced by the Du Pont Photo
Products Department, Wilmington,
Delaware.
Type 936 is described as having
a finer grain than its predecessor
in the "Superior" series and as
being super-hardened to withstand
processing temperatures as high as
125 degrees F. The film develops
to normal density and contrast two
to three minutes faster than the
previous "Superior" 2, now dis-
continued, the manufacturer states.
Type 936 Fine Grain "Superior"
2 is available in 16mm and 35mm
daylight-loading and lab-pack rolls,
footage numbered. Its exposure
indexes, for use with ASA-cali-
brated exposure meters, are 80
Daylight and 64 Incandescent. 9
* * *
Super Anscochrome Tungsten
Available in 16, 35, 70mm
w- Super Anscochrome Tungsten
film, a fast indoor color film, now
is available in 16mm, 35mm (long
length) and 70mm sizes.
The new film, a product of
Ansco, Binghamton, New York,
has an official tungsten film speed
of 100 with normal processing.
Super Anscochrome's high-speed
and its color characteristics make
possible satisfactory results under
a wide range of light sources, the
manufacturer says.
According to Ansco, tests of the
film show no appreciable change
in color balance in exposures as
short as 1 5000 second or as long
as 4 seconds. Because of these
characteristics the film is well-
suited to high-speed photography,
it is pointed out. 9
PROFESSIONAL
MATTES • INSERTS • FADES • DISSOLVES
WIPES • SUPERIMPOSURES
MOTION PICTURE & TELEVISION
OPTICAL EFFECTS ^ CINEMASCOPE
35mm & 16mm
B & W or Color
SPECIALIZED TITLES
Ray MERCER & CO.
ESTABLISHED 1928
PHONE OR WRITE FOR SPECIAL PHOTOGRAPHIC
OPTICAL EFFECTS CHART & INFORMATION
4241 NORMAL AVE., HOLLYWOOD
NOrmandy 3-9331-^
29, CALIF.
INDUSTRIAL FILMS
TELEVISION COMMERCIALS
245 W, 55 ST., N.Y, C. / JUDSON 6-1922
Our Specialty...
SALESMANSHIP on film
As scores of top firms can tell you, there's no faster,
more forceful way to put your message across than
with a Holland-Wegman film.
For Holland-Wegman is a 5,000 square foot studio
fully equipped and manned to plan, write and pro-
duce top calibre films in any category. ..product sales,
public relations, training, documentary, television
commercials.
What job do you have for Holland -Wegnuin salesman-
ship-on-film? Phone or write us about it today!
HOLLAND-WEGMAN PRODUCTIONS
197 Delaware • Buffalo 2, N.Y. • Telephone: MAdison 7411
NUMBER
VOLUME 19
59
Reid H. Ray Announces
Management, Sales Changes
i-i Executive and sales manage-
ment changes at Reid H. Ray Film
Industries, Inc.. St. Paul. Minne-
sota, have been announced by
Reid H. Ray. president.
Sales activities of the organiza-
tion's two divisions — industrial-
television production and theatre
screen advertising distribution have
been consolidated. Overseeing
this unified effort will be R. V.
JelTerey. in the newly-created posi-
tion of general sales vice-president.
Jefferey will direct the home
office sales and branch office sales
in Chicago. Dayton and Washing-
ton, D.C. — where a new office
recently was opened.
Robert Whitney, formerly Ray's
executive assistant, has moved
from Minneapolis to represent the
lirm in the Washington office and
will supervise government con-
tracts handled by the production
company.
Frank Balkin. of the Chicago
office, who recently celebrated his
lOth year with Reid Ray. con-
tinues in the Milwaukee-Chicago
sales area. Sales activities in the
Dayton area will be continued by
A. Merritt Simpson, who has rep-
resented the company there for
two years.
The theatre screen ad division,
headed by Frank Havlicek, is ex-
panding its activity to the West
Coast. Named to the new posi-
tion of controller for the company
is T. J. Herman. Herman formerly
was with Minnesota Mining and
Manufacturing Company in do-
mestic and foreign accounting
assignments. His latest assign-
ment was as controller of Zenith
Plastics in California.
Mrs. Francis Hostettier has
been named assistant treasurer in
Reid Ray's general accounting
department. IJ^'
Du-Art Film Labs Acquires
Associated Screen News, Ltd.
■/;■ Du-.Art Film Laboratories. Inc..
New York City, has acquired the
assets of Associated Screen News.
Ltd., of Canada, and has formed a
new subsidiary to be known as
Associated Screen Industries. Ltd.
Onicers of the new company are
Al Young, president; Irwin Young,
vice-president; Murray Briskin,
secretary, and Jack Fellers, treas-
urer. Murray Briskin. formerly
executive assistant to the president
of Associated Screen News, Ltd.,
will be executive director of the
subsidiary company.
BUYERS READ BUSINESS SCREEN
ALDIVG THE PHDDUCTIDK LINE
Henry Gregg
Mel Richman, Inc., Forms
a Business Film Division
• Formation of a film division to
create and produce audio-visual
presentations for business and in-
dustry has been announced by
Mel Richman. Inc.. of New York
and Philadelphia.
The new division is directed by
Henry Gregg, a specialist in color
photography, color slide presenta-
tions and slidefilm productions.
According to Gregg, the new
lilm division will concentrate its
initial activities in slides and slide-
tilm productions.
* * *
Filmways Moves Headquarters
to E. 50th St. in New York
"-•Filmways, Inc., has moved ex-
ecutive, sales, creative and editing
facilities to 18 East 50th Street,
Martin Ransohoff, president, has
announced.
Filmway's studios at 54th Street
in downtown New York, which
formerly housed the divisions now
on East 50th Street, will be de-
voted solely to actual production
and production staff. The com-
pany also maintains studios on
95th Street in Manhattan and 1040
North Las Palmas Avenue. Holly-
wood. ijS^^
Revolutionary ''Repro-Graphic" Camera
Developed For The Armed Forces
Now! Available To Industry and Business
NEVER BEFORE HAS SUCH
S-WAY VERSATILITY
BEEN OFFERED AT
SO LOW A PRICE!!
. . . And it's easier to work
than your Mimeo Machine'.!
• Unlimit«d Range! Hon,
• Takes copy artwork up to 24 X 24"!
• Makes Xerographic masters on papc
• Exact effortless "position-focusing"!
image exactly on focusing
• Interchangeable Lenses for greater magnification
Interchangeable Backs from 11
lomy!
• Completely self-contained with sharp focusing lens. Shad-
owless front or rear lighting eliminates negative opaquing.
Precision quality construction as
• Independent
fully guaranteed. Prices from $975.00
Write f«r free Princlun Drmklct. B.S ,i
BURKE & JAMES, Inc.
Bert S. Shevelove
MPO Forms New Division to
Produce Live Industrial Shows
•A new division devoted to pro-
duction of live industrial presenta-
tions has been formed by MPO
Productions, Inc.
The live -presentation division
was described as a logical business
development by Judd L. Pollock,
MPO president: a company such
as MPO, having years of experi-
ence in industrial films, is oriented
to industrial show requirements.
The new division will cover all
types of industrial presentations
including sales meetings, dealer
conventions, sales training ses-
sions, closed-circuit tv sales meet-
ings, product introduction shows
and stockholder presentations.
Heading the MPO Live Presen-
tation Division is Bert G. Sheve-
love, experienced as a producer,
director and writer in the legiti-
mate theatre, television and indus-
trial shows.
Shevelove's Broadway credits
include Call Me Mister, Small
Wonder, Kiss Me Kate, and Month
of Sundays. In television, Sheve-
love directed a number of enter-
tainment shows and has previously
created industrial shows for Gen-
eral Motors, Chrysler and others.
Musi-Que Spot Library
Providing Film Music
ii A new library service providing
all-instrumental music is being in-
troduced to film and recording stu-
dios by Standard Radio Transcrip-
tion Services, Inc., Chicago.
Musi-Que Spot Library func-
tions as a source for music and
musical efiects for motion pictures,
slidefilms and television commer-
cials. A complete selection of mu-
sic is available for commercial an-
nouncements, openers and closers;
contrasts and backgrounds for 10,
20 and 60-second announcements.
The library includes over 1,600
tracks of instrumental music rang-
ing from spilt-second attention-get-
ting effects to complete musical
backgrounds of over two minutes.
BUSINESS SCREEN MAGAZINE
Better Business Bureau Presents:
(CONTINUED FROM PAGE 33)
treats, again in dramatic dialogue
fashion, with a charity solicitation
team — a man and wife bilking
some honest and rather distingu-
ished citizens of some hard earned
dollars as the result of a polished
telephone manner that would draw
blood from the proverbial stone, if
only the stone could hear.
In this charity solicitation se-
quence, a highly professional use is
made of the contrast between the
appearance of the people and their
surroundings and the way they
sound.
The Voices That Deceive
Against a loft-office background
that, even at the peak of inflation,
might represent a fifteen-dollar-a-
month rental, two indivduals who
look a little as if they were per-
sonally picketing all barber and
beauty shops hold forth in voices
that would do credit to the Duke
and Duchess of Windsor on a good
morning.
Writer-producer William M.
Nelson and director Warren Mur-
ray note that the problem in this
visual and verbal juxtaposition was
not that of how to take advantage
of it, but one of restraint.
Final sequence of the film
treats, again in positive fashion,
with a home-improvement swindle.
DAMAGED FILM
REPAIRED BY
M fILM DOCMS^
SPECIALISTS
in the Science of
FILM
REJUVENATIOI
For All 16 & 35mm Films
The Rapidweld Process Removes:
* Scratches * Abrasions ■ Dirt
* Oil Stains * Cures Brittleness
* Repairs Damages
SendjoT Free Brochure, •'Facts on Film Can
rapid
FILM TECHNIQUE .c
37-02A 27th Street, Long Island City 1, N. Y.
Founded 1940
It is well presented and should
strike a familiar note to that large
segment of the public who have
been taken in by similar deals.
Early Response Impressive
Only a few weeks have elapsed
since the closed circuit color pre-
miere of the film. But already,
reactions received from the audi-
ence who saw the film are impres-
sive.
The audience was considerably
more select, and inclined to be
more critical, than will be encount-
ered by the film in general use; it
consisted of Better Business Bu-
reau officers, directors, civic lead-
ers, prominent industrialists and in
general a valid cross-section of the
leaders of any city's business com-
munity.
Their reactions to date, pouring
onto the desk of ABBB President
Victor Nyborg are "universally en-
thusiastic and clearly indicate a
resounding success."
Some Typical Film Requests
In El Paso, Texas, for example,
the local Air Force Base wanted
to show it to enlisted personnel
"as soon as possible." In Savan-
nah, Ga., managers of three sepa-
rate industrial plants wanted it
post haste for showing to all em-
ployees. In Pittsburgh, the station
carrying the closed circuit telecast
insisted on being the first to run it
for general audiences.
In Scranton, Pa., all three local
stations agreed to run it. In Pe-
oria, 111., local luncheon clubs
wanted it immediately.
In Rockford, 111., a local com-
mittee wanted a print to use to at-
tempt to start a Better Business
Bureau in their city, where none
exists. In Mobile, Ala., two chain
store executives requested that the
film be shown to all employees. In
San Francisco, a top official in the
audio-visual education department
of the school system recommended
the purchase of two prints for the
permanent libraries of the local
high schools.
Akron Phone Company Orders
In Akron, Ohio, the telephone
company wanted the earliest pos-
sible showing for all of its em-
ployees. All of this in addition to
an enthusiastic response from TV
station officials wherever it was
shown.
.'\sked for his opinion as to this
unprecedented demand resulting
from a single showing — with no
solicitation or promotion — of a
(CONTINUED ON NEXT PAGE)
COMPLETE MOTION PICTURE EQUIPMENT
RENTALS
FROM ONE SOURCE
CAMERAS
MITCHELL
16mm
35mm Standard
3Smm Hi-Speed
35mm NC • 35mm BNC
BELL & HOWELL
Standard • Eyemo • Filmo
ARRIFLEX
16mm • 35mm
WALL
35mm single system
ECLAIR CAMERETTE
35mm • 16/35mm
Combination
AURICONS
all models single system
Cine Kodak Special
Maurer • Bolex
Blimps • Tripods
DOLLIES
Fearless Panoram
Mc Alister Crab
Platform • Western
3 Wheel Portable
LIGHTING
Mole Rictiardson
Bardwell McAlister
Coiortron
Century
Coble
Spider Boxes
Bull Switches
Strong ARC-Troupef
10 Amps 110V AC 5000W-
2000W-750W
CECO Cone Liles
(shadowless lite)
Gator Clip Lites
Born Doors
DifFusers
Dimmers
Reflectors
ZOOMAR 35min
EDITING
Moviolas • Rewinders
Tables • Splicers
Viewers (CECO)
GRIP EQUIPMENT
Parallels • Ladders
2 Steps • Apple Boxes
Scrims • Flags
Gobo Stands
Complete grip equipment
SOUND EQUIPMENT
Mognasync-mognetic film
Reeves Magicorder
Mole Richardson Booms and
Perambulators
Portable Mike Booms
Portable Power Supplies to
operate camera and recorder
WE SHIP VIA AIR. RAIL OR TRUCK
FRANK C. ZUCKER
(?flni€Rfl €ouipni€nT^.jnc
- Dept. S 315 West 43rd St.,
New York 36, N. Y. JUdson 6-1420
SERVICES AND FACILITIES
• 40' X 60' Air Conditioned Sound Stage
• RCA, Westrex and Ampex Recording Equipment
• Mitchell Cameras
• Mole Richardson and Bardwell Lighting and Grip
Equipment
• Experienced and Cooperative StafF and Crews
• Location or Studio - 16mm - 35mm
For information call F. William Hart,
Vice-President and Manager
Lincoln 6-8822
NATIONAL riLM STUDIOS
(formerly Capital Film Studios)
105 nth street, S.l. Washington, D. C.
NUMBER 3
VOLUME 19
1958
lte"|SNAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Boston 16.
• NEW JERSEY •
Slidecraft Co.. 142 Morris Ave..
Mountain Lakes, N. J.
Association Films, Inc., Broad at
Elm. Ridgefield. \. J.
• NEW YORK •
Association Films, Inc., 347 Mad-
ison, New York 17.
Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.
Crawford, Immig and Landis,
Inc., 200 Fourth Avenue, New
York 3, New York.
The Jam Handy Organization,
1775 Broadway, New York 19.
Ken Killian Company, Inc., 723
Prospect Ave., Wcstbury, N. Y.
S. O. S. Cinema Supply Corp.,
602 W. 52nd St., New York 19.
Training Films, Inc., 150 West
54th St.. New York 19.
Visual Sciences, 599BS SufTern.
• PENNSYLVANIA •
J. P. Lilley & Son, 928 N. 3rd St.,
Harrisburg.
Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.
The Jam Handy Organization,
Pittsburgh. Phone: ZEnith 0143.
• WEST VIRGINIA •
B. S. Simpson, 818 Virginia St..
W., Charleston 2, Dickens 6-
6731.
SOUTHERN STATES
• FLORIDA •
Norman Laboratories & Studio,
Arlington Suburb. P.O. Box
8598, Jacksonville II.
• GEORGIA •
[Colonial Films, 71 Walton St..
N. W., Alpine 5378, Atlanta.
• LOUISIANA •
Stanley Projection Company, 1117
Bolton .Ave., .Alexandria.
Delta Visual Service, Inc, 815
Povdras St., New Orleans 12.
Phone: RA 9061.
• MARYLAND •
Stark-Films (Since 1920), Howard
and C;cntre Sts., Baltimore 1.
LE. 9-3391.
• MISSISSIPPI •
Herschel Smith Company, 119
Roach St.. Jackson 110.
• TENNESSEE •
Southern Visual Films, 687 Shrine
Bldg., Memphis.
• VIRGINIA •
Tidewater Audio-Visual Center,
Cameraland Bldg., jf29 South-
ern Shopping Center, Norfolk
5. Phone JU-31 181.
MIDWESTERN STATES
• ILLINOIS •
American Film Registry, 1018 So.
Wabash A\e., Chicago 5.
Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.
The Jam Handy Organization,
230 N. Michigan Ave., Chicago
Midwest Visual Equipment Co.,
3518 Devon Ave., Chicago 45.
• MICHIGAN •
The Jam Handy Organization,
2821 E. Grand Blvd., Detroit
Capital Fihn Service, 224 Abbott
Road, East Lansing, Michigan.
LIST SERVICES HERE
Qualified audio-visual dealers are
listed in fhis DIrecfory at $1.00 per
line per Issue.
• OHIO •
Academy Film Service, Inc.,
2110 Payne Ave., Cleveland
14.
Frvan Film Service, 1810 E. 12th
St.. Cleveland 14.
Sunray Films, Inc., 2108 Payne
-Ave., Cleveland 14.
The Jam Handy Organization,
Dayton. Phone: ENterprise
6289.
Twyman Films, Inc., 400 West
First Street, Dayton.
M. H. Martin Company, 1118
Lincoln Way E., Massillon.
WESTERN STATES ~
• CALIFORNIA •
LOS ANGELES AREA
Clausonthue Audio Visual, Sales
and Service, 110 Shoppers Lane,
Covina.
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.
Hollywood Camera Exch., 1600
Cahuenga Blvd., Hollywood.
The Jam Handy Organization,
1402 N. Ridgewood Place, Hol-
lywood 28.
Photo & Sound Company, 5525
Sunset Blvd.. Hollywood 28.
Ralke Company, Inc., 829 S.
Flower St., Los Angeles 17.
Phone: IR. 8664.
S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.
Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 57.
SAN FRANCISCO AREA
Association Films, Inc., 799
Stevenson St., San Francisco.
Photo & Sound Company, 116
Natonia St., San Francisco 5.
Westcoast Films, 350 Battery St.,
San Francisco 11.
• COLORADO •
Audio-Visual Center, 28 E. Ninth
■Ave., Denver 3.
• OREGON •
Moore's Motion Picture Service,
1201 S. W. Morrison, Portland
5, Oregon.
• TEXAS •
Association Films, Inc., 1 108 Jack-
son Street, Dallas 2.
• UTAH •
Deseret Book Company, Box 958,
Salt Lake City 10.
DIRECTORY TO I^OCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
Better Business Film:
(CONT. FROM PRECEDING PAGE)
film, Pathescope's President,
Edward J. Lamm said, "A part
of this reaction, of course, must be
attributed to the prestigeful fact of
the closed circuit telecast itself.
But in addition, the demand from
groups representing all segments
of community and business activity
indicates that the picture has hit
a common denominator of experi-
ence with all people.
"This is what we and the Asso-
ciation of Better Business Bureaus
tried to accomplish in more than a
year of discussion and script prep-
aration. It is pleasant to note
that our objective seems to have
been realized." ^
Face of the Snutli:
(CONTINUED FROM PAGE 35)
for. Mitchell carries his analysis
of the economy through four seg-
ments of the South — The Mountain
Area, the Piedmont, the Piney
Woods and the Plantation South
— each with its economic prob-
lems.
Mitchell discusses economic
progress in the South — the result of
improved agriculture, increasing in-
dustrialization and the redistribu-
tion of wealth.
Appropriate for adult groups,
colleges and schools. Face of the
South may be rented from local
film libraries or may be purchased
(color only) for $180.00 from
BFC Films, 220 Fifth Avenue,
New York 1, N. Y. ^
Clifford Wells Appointed
Sponsored Film Mgr. at Ideal
i< Clilford Wells has been ap-
pointed manager of public rela-
tions and sponsored films for Ideal
Pictures, Inc., Chicago, according
to an announcement by Paul
Foght, president. Wells formerly
was a public relations supervisor
for Standard Oil Company, where
he managed the public relations
film program. If
SOUND RECORDING
at a reasonable cost
High fidelity 16 or 35. Quality
guaranteed. Complete studio and
laboratory services. Color printing
and lacquer coating.
ESCAR
Motion Picture Service
7315 Carnegie Ave.
Cleveland 3, Ohio
BU,SINESS SCREEN MAGAZINE
SYMBOL OF
PROFESSIONAL
QUALITY
EMPIRE PilOSOUNO
INCORPORATED
Films for industry and television
1920 LYNDALE AVENUE SOUTH
MINNEAPOLIS 5, MINN.
n
Reversal
• Negative
• Positive
• A & B Roll Printing
• Peerless Treatment
SERVICWyLABOfiATOaiES INC.
P.O. BOX 7 WELLESLEY HILLS, MASS.
OXBERRY
ANIMATION STAND
For Rent
Day • Week or Month
with or without operator
Oxberry camera, i6/35mm shuttles,
Trimotlon motorized compound. Fol-
low focus cams, 3 lenses. Automatic
dissolve. 4 Acme or Oxberry peg
tracks.
CORWIN STUDIOS
480 Lexington Ave., New York 17, N. Y.
MUrray Hill 8-3278
America's Growing Leisure Hours
Show Need for Creative Hobbies
Sponsor: Hobby Industry Assn. of America.
Title: Time Out for a Hobby, 15 min., color.
produced by Neil Harvey Enterprises.
■j^ One of the significant facets of our eco-
nomic system is that today industry has achieved
production and technical progress which grants
more and more leisure time to its employees.
According to the Hobby Industry Association
the use of this leisure time can help produce
for this era, a generation which will be re-
garded as alert and productive rather than
lethargic and bored. Through creative hobby
products, men and women, boys and girls
are brought closer to a fuller appreciation of
"things" and interests outside of and apart
from their daily living.
Looking toward the younger members of
our nation, the Hobby association's film points
out that in many foreign countries, including
Russia, elementary scientific theory is demon-
strated through the building and use of models,
as accredited school subjects. The exposure of
young men and women to building of working
model boats, airplanes and trains very often
stirs their imagination toward the full-scale
counterparts of our technology.
The Association feels that the time to de-
velop interests and aptitudes for complicated
scientific theory is during the early years of
youthful maturity; that the transition from
simple and interested understanding of a hobby
is easily made to more complicated analogy.
The Hobby Industry Association of America
represents 1 ,000 members who make, distribute
and sell hobbies and crafts. Time Out for a
Hobby is being distributed by Modern Talking
Picture Service. i^'
FOR 3'/4'
A 1,000 WATT SlIDE
X 4" SLIDES
A 3,000 WATT SLIDE
PROJECTOR ,
MASTER $485.00 SM2 . . $950.00
These two slide projectors ore equipped with the
Genarco Electric Slide Changer which holds 70
slides ond chonges them in less than Vz second by
push button remote control
FOR INFORMATION WRITE TO
GENARCO INC. 97-08 sutphin Blvd., Jamaica, n. y.
/nBsCHER\
PHOTOGRAPHIC LABORATORY
INC.
COMPLETE 16MM COLOR AND
BLACK & WHITE MOTION PIC-
TURE LABORATORY SERVICES
INCLUDING SOUND RECORDING
. . . better equipped than ever
to serve you in our new modern
plant.
• Developing
• Ink edge numbered work prints
• Editing assistance of all types
• Conforming and A-B roll preparation
• Optical printing
• Narration, music and special
effects Sound Recording
• Exposure corrected answer prints
• Release prints
We
have earned
the
confidence
of our
custon
lers
thro
jgh nitir
9 our
ser
»ice
to the
r individual ne
eds
and
in turn
ng oi
t fir
er
motion
pictures
May
we
help
you on
your
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productior
? Write
today
for
our
latest p
ice li
(,
ISCHER
PHOTOGRAPHIC
LABORATORY, INC.
3555 NORTH AVENUE. OAK PARK. ILLINOIS
EUCLID 6-6603
NUMBER 3
VOLUME 19
1958
The MODEflM Story ... II
(continued from page 38)
the Navy's Industrial Incentive
Division. Its licensees delivered
War Loan films to thousands of
ludiences throughout the various
:ampaigns. William MacCallum.
representing Modern in Pennsyl-
I'ania. was that state's war loan
'ilm director.
Movies for Plant Workers
These were the years when
Vlodern helped set up "Midshift
VIovies" and "Noon Hour Film
showings" in war plants through-
3ut America, a pattern which per-
sists to this day. Projection
;ervice techniques supplied equip-
nent otherwise unavailable, day
md night shipments of battlefront
eports on film from the Armed
-t)rces stirred workers to new rec-
)rds along the production lines,
lelped set bond sales records.
The war which took away key
)ersonnel and ended "business as
isual" was to give a tremendous
mpetus to the use of films for
)ostwar informational and educa-
ional purposes. Out of the ser-
'ices and back to peacetime duties
It Modern came a good many of
oday's top echelon e-xecutives.
Issue First "Index 8C Guide"
In 1945, Modern began the
)ostwar development program it
lad set aside in '42. 34 titles were
isted in the company's first "Index
i Guide" mailed to 25,000 high
chools and colleges in 1945. In
hat year, the first company-owned
egional film exchange was opened
n Philadelphia.
By 1946, the Philadelphia
■pilot" operation became a full
iranch office as well as an ex-
hange, with Carl Lenz in charge,
-■ormerly with Lippincott Pictures,
.enz had been in charge of the
Juantico, Va. film library while
erving in the Marine Corps.
Navy veteran J. Richmond
(itenour. formerly in charge of
he Wilding film distribution oper-
tion, joined Modern in 1946.
^fter opening a Modern exchange
n Atlanta in 1947, Ritenour be-
anie a supervisor of exchanges.
4e returned to New York in 1951
0 take charge of Modern's fast
jowing television department.
When the Pittsburgh exchange
vas opened in 1947, another Navy
eteran took charge. George
.enehan, who had managed the
•Javy's film depot in London dur-
ng the war, was the new Pitts-
)urgh manager. He was recalled to
New York in "51 and placed in
charge of advertising and pro-
motion.
The carrier Randolph's photo
officer, Dick Hough, re-opened
Modern's Chicago sales office on
his return from Navy service in
'47. He became a vice-president
of Modern in June, 1953. In
December, 1954, Carl Lenz, Dick
Ritenour and Georsie Lenehan
Vice President Richard Hoiii;h
heads Midwest Sales
Carl Lenz, Vice President
in chariJe of Operations
were also named vice-presidents
of the growing enterprise.
Elsie Cox, treasurer of Modern
since 1948, joined the company
in 1942 as assistant to Howard
Eberle. She became assistant
treasurer in 1943.
16mni Projector Sales Increase
The job ahead was getting big-
ger . . . postwar sales of 16mm
sound projectors moved up to
40,000 per year; the total number
of projectors in the hands of
these "self-e'.juippcd" audiences
crossed the lOO.OOO mark, crept
toward 200,000 in the late '40's.
The key word ahead was "logis-
tics" to borrow a military term.
With audiences available from
coast-to-coast, how do you move
a 7-lb. film package, containing a
valuable color print worth $100
and more, to the lari^est number
of groups in the shortest space of
time?
To assure a good presentation
on the screen each time (a vitally
important factor for the sponsor)
you can't "bicycle" the film from
one group to the next. In fact,
that's the best way to assure its
eventual loss in transit.
The task is to get the film from
the film library to the audience and
back as quickly as possible and
at the lowest cost to both the
E. W. (Elsie) Cox. Modern's
Treasurer since I94H . . .
Vice President George Lenehan
heads up advertising, promotion
audience and the sponsor. That's
the reasoning behind Modern's
expanding network of regional
film libraries. By 1948, the com-
pany was supplying sponsored film
programs to 27,114 organizations
in a single month (April). Each
of the showings required a careful
inspection of the print, its day and
date shipment and return, advance
notice of the showing to the spon-
sor and his representatives and
reports on the nature, size and
reaction of the film's audience.
Great Amount of Detail
Behind all that activity lies an
immense amount of "paper work."
Audiences exist but they have to
be informed after being located,
that's a job for promotion; audi-
ences have to be checked and re-
checked for facts and figures; that's
a job for accounting and research.
All of this activity took many
new people, new physical equip-
ment like the company's nation-
wide installation of electronic
Inspect-O-Film equipment and
IBM record-keeping installations
at New York headquarters.
Men to Meet New Challenges
Don Konny came out of the
service to become a division man-
ager of exchange operations and
an account executive in Pittsburgh.
Bill Oard joined the company in
1948 to manage its IBM opera-
tions which were installed in mid-
1947. At present an account
executive in Detroit for Modern,
Oard served in exchange super-
vision in Chicago for several years.
John Cook, now division man-
ager of 14 regional exchanges,
came to Modern in May, 1949 as
manager of the Washington ex-
change, now headquartered in
New York.
Other recent additions to the
company's staff include Jack Lally,
who since 1953 has been servic-
ing accounts in the East and
South; Art Bach, who joined the
Chicago sales office in 1955 and
Ralph Del Coro, who now super-
vises Modern's growing sponsored
television film activities.
Reach 58 Million in 1955
The "family" was growing and
so was the audience ... by 1955
Modern accounted for over 58
million persons who saw films
through exchange facilities in that
single year.
In 1955, also. Modern regis-
tered more than 35,000 new user
groups and offered its sponsor
clients more than 133,000 regis-
tered audience groups, including
36,889 church congregations;
16,556 plants and offices; 2.294
adult club organizations, etc.
Today, this national film distri-
bution network serves more than
300 companies and associations,
provides facilities and controls for
662 titles which it otters to four
principal channels of circulation:
theatres, television stations, 16mm
self-equipped groups, and road-
show operators. What is Modern's
"system." how does this distributor
"certify" its circulation . . . how
much does it cost to deliver a 27-
minute color motion picture on the
screen?
That's another story . . .
Ed. Note: A third and final in-
stallment of "The Modern Story"
will show present methods, facili-
ties and audience development.
NOW in the East it's . . .
MOVIELAB
ASTMAN COU
DEVELOPING 35MM (5248) COLOR NEGATIVE
DEVELOPING 35MM (5253) AND 16MM (7253) INTERMEDIATES
35MM ADDITIVE COLOR PRINTING
16MM CONFACT AND REDUCTION ADDITIVE COLOR PRINTING
INTERNEGATIVES 16MM (7270) FROM 16MM KODACHROMES
BLOW-UPS FROM 16MM KODACHROME TO 35MM COLOR
KOOACHROME SCENE TO SCENE COLOR BALANCED PRINTING
35MM COLOR FILM STRIP PRINTING
1
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Write for Color Methods Brochure
MOVIELAB BUILDING • 619 W. 54th ST NEW YORK 19, N. Y. • JUDSON 6-0360
COLOR CORPORATION
The Big Picture
of the little things that count !
0Z
Big bridges and big buildings? Surely, but the steel maker is also
concerned with the little things that make for comfort and happiness
right in your home.
United States Steel gives the public, — customers and U.S.S. personnel, a
fascinating and dramatic motion picture presentation of manufacturing
genius and of distributive enterprise — from mine and farm to your
grocer's counter — in "Treasure Chest," — produced with the
professional assistance of The Jam Handy Organization.
To tell your company^s story convincingly, call
T^JRXH HANDY ^/^^^'^^^^
FOR . . . Dramatizations • Visualizations • Presentations • Motion Pictures • Slide/ilms • Jra'in'ing Assisfonce
CALL JUdson 2-4060 • NEW YORK TRInity 5 2450 • DETROIT
Hollywood 3-2321 • HOLLYWOOD Slate 2-6757 • CHICAGO
ENterprise 6289 • DAYTON ZEnith 0143 • PITTSBURGH
DUZDllNtl^Dt^ S>Q;Rt
AGAZINE • NUMBER FOUR • VOLUAA
FEATURES:
fc IN I N t I t t N
Films at
Brussels
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Conference
Report...
PRICE FIFTY CENTS
t
Antiquated Avnt Biddie. Distrusts inventions, can't be
persuaded, isn't even curious. How unimaginative.
How unlike a woman !
If you have a product or service for women, you know
how enthusiastic they can be about new ideas, new
conveniences. What you may not know are four
popular ways Modern provides women's audiences
for your public relations film.
Modern presents your film to young women while they
are still in high school. Teen-agers in home economics classes
learn how to be smart consumers. Here a girl is taught
about cooking, housekeeping, raising a family, grooming,
health and community responsibility. She develops ideas and
preferences she carries with her into marriage — where
she'll make 60 'Jr of all buying decisions. (And ... 50% of
the girls get married before their twenty-fir.st birthday.)
When she marries, Modern continues to insure
your access to her attention.
Come right into her living room through television
. . . with a full length film, or with a featurette in
MODERN HOME DIGEST. Attract her again when she
steps out for entertainment. For interesting sponsored films
are regularly booked by Modern into most of the nation's
17,800 motion picture theaters, where they supplement
the feature. You'll have added attention, too, when your film
is shown to a woman at her club, church or where she works.
In clubs and schools alone during 1957, Modern arranged
showings of suitable films to 25,489,103 women. Theaters
and television showings reached millions more. If you
have a film that presents a product, service or idea for women,
trust it to Modern and it will be seen by women.
Modern provides the audience for your pubUe relations films
SALES
OFFICES
New York PL 8-2a00 Detroit TE 2-4211 Pittsburgh GR 1-9118
Chicago DE 7-3252 Los Angeles MA 9-2121 San Francisco YU 2-1712
ASK ANY
CARAVEL CLIENT...
Allied Stores Corporation
American Bible Society
American Can Company
American Heart Association
Associated Merchandising Corp.
Berkshire Knitting Mills
Bethlehem Steel Company
Godfrey L. Cabot, Inc.
Calvert Distillers Company
Cluett, Peabody & Co., Inc.
General Fireproofing Co.
J. C. Penney Co., Inc.
Royal McBee Corporation
Socony Mobil Oil Co., Inc.
Towmotor Corporation
Towle Manufacturing Co.
. . . and nianv others
LL SELLING — yes, all selling — is the result of pictures.
— Pictures the salesman creates in the minds of his prospects.
How can you be sure these mental pictures will be vivid . . .
dramatic . . . action-compelling?
The answer is films — films fired with Imagination!
Caravel has been creating this kind of film for more than a
quarter of a century. — Films to train retail sales people . . .
(witness a recent outstandingly successful motion picture "You
are the Star!" produced for Allied Stores Corporation). — Films
to promote the sale of hundreds of different products and services,
each tailored by expert craftsmen to the needs of the individual
client.
We invite you to view one or more of these films — either in
your offices or ours — and find out for yourself how they were
shaped to transmit to the salesman and the customer the kind of
mental pictures that build steadily increasing sales.
CARAVEL FILMS, INC.
20 \A/est End Ave. (60th St.) New York 23, N.Y. CI 7-6110
PRODUCING BUSINESS FILMS FOR AMERICA'S LEADING ADVERTISERS FOR 37 YEARS
IBLIC RELATIONS • EDUCATIONAL- TECHNICAL* TRAINING • FARM
ical motion pictures have grown-up. The layman sees
a very few of the many screened for pliysicians. sur-
is and liospital staffs. All of them, nowadays, are de-
ed to bring new and vital information to the greatest
iber of professional people in the shortest possible
:. Medical motion pictures are helping to save lives,
remember: Doctors are the toughest audience a motion
ire can face. Some of us are bug-hunters. Doctors are
pickers, bless them.
Among our clients:
American Telephone &
Telegraph Co.
Babcock & Wilcox Co.
Carborundum Company
Cast Iron Pipe Research
Association
E. I. du Pont de Nemours
& Company
Ethyl Corporation
Ford Motor Company
General Motors Corp.
McGraw-Hill Book Co.
Merck & Co., Inc.
— and many,
National Board of Fire
Underwriters
National Cancer Institute
Pennsylvania Railroad
Sharp & Dohme
E. R. Squibb & Sons
The Texas Company
Union Carbide & Carbon
Corporation
U. S. Navy
Virginia-Carolina
Chemical Corp.
Western Electric Co.
many others
FILM CENTER BUILDING
630 NINTH AVENUE
TELEPHONE PLazo 7-0760
NEW YORK 36, N.
Frank K. Speidell, President Herman Roessle, Vice President P. J. Mooney, Secretary & Treasurer
Producer-Directors: L. S. Bennetts H. E. Mandell Earl Peirce
Alexander Gansell Harold R. Lipman Erwin Scharf
Sales Manager: Sheldon Nemeyer
designed and
engineered to
include new
and exclusive
features
and provide
higher quality
sound-on-film
at lower cost
In less time
For full information and price list,
write, phone or wir
features include:
• Mixer Studios, Narrator Studios and Theatre Recording Studio,
with 16mm and 35mm projection facilities.
• Dubbers and Recorders, both optical and magnetic, including
16mm and 35mm and %-incli tape with Rangertone sync.
• Interlock System for forward or reverse.
• 8-input Re-recording Console with sliding faders, graphic
equalizers, effects filters, and many other unique features.
• Looping Facilities.
• High-fidelity Monitoring Systems.
• Special Double-speed Transfer System.
• Track Processing by latest spray method.
• Individual Editing Rooms with Westrex Editor, with or
without editorial personnel.
• Complete Music and Effects Library.
byron
Laboratory
1 226 Wisconsin Ave., N.W., Washington 7, D. C, FEderal 3-4000
PRACTICALLY EVERY 16MM FILM PRODUCER IN THE UNITED STATES IS A CLIENT OF BYRON
■fUMBER 4 • VOLUME 19 • 19 58
I' err soon, you nill hare
an opportunity to inspect
and try a completely new
addition to the distinctive
family of 16mm motion
picture projectors built
by Technical Service. Inc.
We invite you to expect
an entirely new standard
of quality, appearance,
and convenience. Nothing
comparable exists in the
price range of this
new model.
Let us put you on our list to receive
full information and see us at
IVAVA— ////r 26th thru 29th
Booth # 1-47, 48
TECHNICAL SERVICE, INC.
30865 Five Mile Road
®
Livonia, Michigan
BUSINESS SCREEN
THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY - EDUCATION AND TELEVISION
preview of contents
The Law Behind the Screen by Howard Morse 17
Fihiis at the Brussels World's Fair 30
Brussels Visitors See the U. S. A. in Circarama . . . 31
California Film Conference Report
What Makes a Film Effective? by Arthur Lumsdaine 33
Mass Communications Media by Charles M. Hulten 34
Film Production Techniques by Clyde B. Smith. . . 34
How Films are Made: A Panel Discussion 34
Films in Employee Relations by John V. Zuckerman 35
Employee Training with Films by Milton Gordon . . 35
Films in Community Relations by R- C. Skillman . . 36
Films on TV Service Time by Thomas F. Mullahey 36
Film Use in the Schools by Stanley B. Brown. ... 36
BBB Film Explains Funeral Director's Functions. . 37
"This is New Jersey" Makes a Million Friends. . . 37
Bell Shows "No One Answer" to Supervision 38
New York Central's Story: "The Big Train" 38
Texaco Gives Its Dealers Hard-Sell Fact Films. . . 39
Great Northern Puts Its "Empire on Parade" 40
Film for the Space Age: Hughes" "New Giant". . . 40
A Producer Meets a Communications' Responsihility 41
This Is the Modern Story: Part HI of a Series. ... 44
Selling With Slidefilms: Current Programs 48
Plus: The National Directory of Visual Dealers
Office of Publication: 7064 Sheridan Road, Chicago 26
IN NEW YORK CITY
Robert Seymour, Jr., Eastern Manager: 489 Fifth
Riverside 9-0215 • MUrray Hill 2-2492
Ave.
IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet
Telephone: DUnkirk 7-2281
Issue Four. Volume Nineteen of Business Screen Magazine, published June 15, 1958.
Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazine, Inc, Phone BRiargate 4-8234. O. H. Coelln, Jr.,
Editor and Publisher. In New York: Robert Seymour. Jr., 489 Fifth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caron-
delet, Telephone DUnkirk 7-2281. Subscription $3.00 a year; $5.00 twro years (domestic);
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office
at Chicago. Illinois, under Act of March 3, 1879. Entire contents copyrighted 1958 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.
BUSINESS SCREEN MAG.\ZINE
CASE HISTORY OF A
SUCCESSFUL BUSINESS FILM
*
mh
°^ CHOICE
<i>
4
"IT'S EVERYBODY S BUSINESS"
An Animated Motion Picture in Technicolor
Written and Produced for E. I. DU PONT DE NEMOURS AND COMPANY, INC.
MAY, 1954 THROUGH DECEMBER, 1957
2,089 NON-THEATRICAL SHOWINGS
AUDIENCE: 9,990,000
462 TELEVISION SHOWINGS
ESTIMATED AUDIENCE: 62,886,300
HONOR MEDAL — FREEDOMS FOUNDATION — 1954
John Sutherland Productions, Incorporated
LOS ANGELES
201 North Occidental Boulevard
® Los Angeles 26, Cahfornra Dunkirk 8-5121
NEW YORK
136 East 55lh Street
New York 22. New York PLaza 51875
Wtth I6mm COLOR PRINTS
SPECIALISTS
do the finest work!
specialists are best equipped and best qualified to do the
finest work. That's why Color Reproduction Company's
nineteen years of specializing exclusively in 16mm Color
Prints has developed a technique for guaranteed film quality
which is the Standard of the l6mm Motion Picture Industry.
For the FINEST in l6mm Color Prints . . . USE COLOR
REPRODUCTION COMPANY!
Write for Latest Price List
936 Sanfa MonUo Bivd*, Hollywood 46, Caliiornia
>lephone: OLd field 4-8010
How Postal Rate Revisions
Affect 16mm Shipments
i^ The current postal "library book
rate" has been extended to 16mm
motion picture film and other a-v
material shipments throughout the
United States, rather than only for
the first three zones or the state of
origin. The rate remains: 4 cents
for the first pound. 1 cent for each
additional pound.
"The "library book rate" ex-
tension on I6nim film and a-v
shipments is provided by Public
Law 85-426, 85th Congress, en-
acted May 27 and effective from
August 1, 1958. The list of audio-
visual materials eligible for this
rate is unchanged — when the ma-
terials are shipped to or from non-
profit organizations, schools or in-
stitutions. Included in the "library
book rate" are 16mm films, film-
strips, transparencies for projec-
tion, slides, microfilms, sound re-
cordings and catalogs of these
materials.
An increase in the postal "book
rate" is provided in the new law:
the "book rate," which includes
16mm films and film catalogs, ex-
cept when sent to commercial the-
atres, is increased from 8 cents
on the first pound and 4 cents on
each additional pound to 9 cents
on the first pound and 5 cents on
each additional pound.
Both the "library book rate" and
the "book rate" are fourth class
mail rates. As such they are af-
fected by the new fourth class min-
imum weight of 16 ounces. The
minimum formerly was 8 ounces.
;f: * *
Industrial Editors Take a
New Look at Communications
John Flory, advisor on non-
theatrical films for Eastman Kodak
Company, represented the business
and informational film industry in
a panel discussion of "other media"
during the 1958 annual conference
of the International Council of
Industrial Editors, held June 16-
20 at the Shoreham Hotel in
Washington, D. C.
Besides films, media represented
on the panel (a feature of the
afternoon "Techniques Unlimited"
session on June 18) were bulletin
boards, employee manuals, public
address, tape and other electronic
media, and meetings and confer-
ences. Purpose of the "Techniques
Unlimited" session was to show in-
dustrial editors the newest ideas in
various fields of industrial commu-
nication.
As an "eye opener" feature, the
last three morning sessions started
with a motion picture newsreel of
events of the day and night before.
BUSINESS SCREEN MAGAZINE
Communications For Business
Integrated Creative Services for YOUR ORGANIZATION
in One or All of Five Important Areas . . .
RESEARCH
CREATIVE
SERVICES
FOLLOW-UP
CHU'ACO
NEW YOKK
DETROIT
I.OS an(;eles
CLEVEI.ANI)
ANALYSIS
PLANNING
PRODUCTION
. to help you research and amlyie your business needs
and opportunities.
. to assist you m planning effective action that will
lead to increased sales.
to produce the necessary communications tools and
follow-up their use to assure results and pomt
out new opportunities for profit-building activity.
T^AimC PICTURE PRODVCTWm, INC.
n ii^LJii^^ ^;.^^ /„ , ommunications For Business
pinsi'.uiuJH
TWIN t rriEs
BEHIND THE PRDDUETIDIV LINES
RIGHT Off the REEL
rhe July Reader's Digest car-
ries an article on Dr. Wilder
'enfield, world-famous Montreal
leurosurgeon whose work has
jncovered important clues to the
ntricacies of the human nervous
system. Probing with electrodes
Dn exposed tissues of the brain,
Dr. Penfield's research has un-
:overed what he calls "a film"
3nd "sound track" relationship,
enabling the human mind to
[ind a particular living memory
quickly.
Dr. Penfield's monumental work
has immediate applications, con-
firming the effectiveness of
audio-visual methods of educa-
tion. Lessons are learned better
when facts are recorded simul-
taneously by both eye and ear
on our minds, as opposed to
purely visual experiences such
as reading or audio experiences
such as radio listening.
Reviewing the rumored video-
tape "economies" for television
commercials note that Ampex
advertisements and recent talks
steer carefully away from the
key limiting factor involved in
editing via this magnetic sight
sound process. The only "edit-
ing" feasible with this wide-
band tape is "pre-editing." A
New York producer experiment-
ing with magnetic production via
electronic camera, Ampex VR-
1000 recorder-reproducer says
"if people ask us to edit, we say
no. If a regular customer insists,
understands the problems and
risks, we'll try. It's hard, but
we're getting better all the time.
It is not a professional technique
at present."
i> t^ ^
A U niversity of Wisconsin
School of Education research
committee has just issued its
first report on testing of the En-
cyclopaedia Britannica Films'
physics' program. 60 Wisconsin
high schools took part in a com-
parative (film and nonfilm)
study. Reactions were mixed.
The Committee notes that "the
film and nonfilm using pupils
showed practically identical ac-
complishments in physics at the
end of the first semester." How-
ever, the Committee also noted
that pupils in control groups not
using films were, on the aver-
age, a little brighter than the
film groups, and that some
teachers using the films did not
accept them with whole-hearted
enthusiasm."
A noted Finnish film authority
told New Yorker Kip Livingston
on a recent European jaunt that
Russia now has 2,300 film men
recording research projects on
film; they have 1,400 film men
doing a concentrated iob of pro-
ducing educational films.
•ii- * ^
Biggest advance films could
make in American business
starts right in the local communi-
ties. Closer tie-ins with Cham-
bers of Commerce, wilUnqness to
do low-budget, helpful film se-
quences for home-town projects
of importance to civic aovern-
ment, local industry will win \
friends and, build business.
Wide-open potential for big audi-
ences, important films in the
present shortage of wide-screen
35mm short subjects for nearly
18,000 "hardtop" and drive-in
movie theatres.
Don'( think you can just carry
that "Copyright" line on a film
title and forget to follow through
on deposit and registration with
the Copyright Office of the Li-
brary of Congress. Pay the $4
fee and obey the rules or you're
liable to a fine of $100, required
to pay the Library of Congress
twice the retail price of the work
and face the permanent loss of
your copyright, anyway.
^ -i^ ^
The Massachusetts Institute of
Technology is helping develop
still another space-age physics'
film program. Some 20 new mo-
tion pictures will be integrated
into a new high school course
created at MIT, to be tested in
300 high schools during the com-
ing academic year. Eventually
more than 50 films are planned
for the course. Periodic evalua-
tion may involve testing of an
estimated 10,000 students. 9
Seraen Guild Plea to AFTRA:
Let Meany Settle Tape Debate
t-V In a move to avert a jurisdic-
tional dispute over players in the
field of television tape commer-
cials, the Screen Actors Guild has
proposed to the American Federa-
tion of Television and Radio Art-
ists that the issue in dispute be
arbitrated by AFL-CIO president
George Meany. with both unions
agreeing in advance to be bound
by Meany's decision.
Dales Announces Guild Proposal
The Guild proposal was an-
nounced by John L. Dales, na-
tional executive secretary. Dales
reported that the Guild board of
directors took this action by unani-
mous vote after AFTRA rejected
a proposal by the Guild that dif-
ferences over tape be settled by
mutual discussions and after
AFTRA publicly announced "open
war" against the Guild.
"The Guild board felt that any
such 'open war" would be against
the best interests of all actors, the
labor movement and the general
public," said Dales.
Screen Actors Guild has collec-
tive bargaining contracts with hun-
dreds of producing companies,
studios and advertising agencies,
covering actors, singers and an-
nouncers in filmed and taped tele-
vision commercials, excpet when
made by television network and
station studios.
AFTRA, which has collective
bargaining contracts covering per-
formers in "live" television and
radio, including players in taped
commercials made by tv networks
and stations, is disputing the field
covered by the Guild commercial
contracts.
Reveal Letter to AFTRA Board
A letter from the SAG board
to the AFTRA board at New York
and to the union's Chicago and
Los Angeles sections said in part:
"We have also read your press
announcement declaring "open war"
on Screen Actors Guild, and have
been apprised of the filing of a
National Labor Relations Board
petition by you in New York.
"Insofar as Screen Actors Guild
is concerned, we are not going to
allow the jurisdictional difference
lietween us to deteriorate into a
name-calling, bitter actor-versus-
actor light. At this moment we two
actors" unions are faced with a
division of opinion as to how to
divide our negotiating activities in
the video tape television commer-
cial field. SAG has proposed that
AFTRA cover all such work done
at television stations and networks
and that SAG cover all such work
done outside television stations
and networks. You disagree . . ,
"In recent informal discussions
between us you have recognized
that the Guild should cover all
video tape television commercials
produced by motion picture stu-
dios as we have recognized that
AFTRA should cover all such
commercials produced by televi-
sion networks and station broad-
casting studios. We propose that
this division be mutually con-
firmed. This leaves as the only
area in dispute between us the fol-
lowing:
"Taped commercials produced
by studios devoted to this purpose
and not engaged in either of the
above excluded areas.
"It seems to us that it would
be regrettable if our two organiza-
tions were to be drawn into the
numerous, long drawn out NLRB
hearings and elections which would
be involved in the settlement . . ."
Allied Motion Picture Center
Opens Sound Stage in Capitol
"■ Celebrities of the political, so-
cial and media world attended the
formal opening of the newly-leased
sound stage of Allied Motion Pic-
ture Center, Inc., in the Sheraton-
Park Hotel, Washington, D.C., on
June 19.
Fully equipped for professional
35mm and 16mm motion picture
production in the studio area for-
merly occupied by NBC-TV, the
Allied Motion Picture Center
sound stage will be available to
producers on a rental basis.
Playing host to scores of nota-
bles at a cocktail party highlighting
the studio event were John T.
Gibson, Allied"s president; Philip
Martin, Jr., vice-president; Robert
W. Dudley, Thomas H. Burrowes
and George F. Johnston.
Guests at the Washington cele-
bration included the Honorable
Joseph W. Martin, Jr.; the Do-
minican Ambassador and Senora
de Moya; the Minister of the Do-
minican Republic and Senora de
Vicioso; the Ambassador of Korea
and Madam Yang; Senator and
Mrs. A. S. Monroney; Major Gen-
eral and Mrs. Charles T. Lanham;
Major and Mrs. John B. Hull; Mr.
and Mrs. James C. Hagerty and
Brig. General and Mrs. Joseph F
Battley.
Many other Capital luminaries
and Washington press corps chief-
tains attended the studio opening.
BUSINESS SCREEN MAGAZINE
WHAT KIND OF LIGHTING
1/
AND GRIP EQUIPMENT
DO YOU NEED?
11(111
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\^
Arcs, inkies, century stands or
reflectors? What sizes do you
need? 10,000 watt, 225 amp?
From the largest arc to the
smallest inkie, from grip equip-
ment and props to sleek DC
generator trucks, you'll find
it at .
gJBM»PWmP5M
LIGHTING THE MOTION PICTURE INDUSTRY SINCE 1921
SALES-RENTALS-SERVICE
333 >Vest 52nd Street. New York City,
Circle 6-5470
Send for a schedule of rental rofes.
NUMBER 4 • VOLUME 19 • 1958
Of 16mm. Film — 400' to 2000' Reels
Prefect your films
Ship in FIBERBILT CASES
Sold ol leading dealers
TRADE
MABI
Is Videoiupe Broadcast or Film Medium?
Union Agreement Insures Producer's Competitive
Position After Videotape Brings a N. Y. Walkout
All the News of Films
in Business and Industry
Appears in Business Screen
Full agreement on jurisdictional
points at issue with respect to
videotape has been reached by the
Film Producers Association of New
York and the International Alli-
ance of Theatrical Stage Em-
ployees.
According to an announcement
made by Walter Lowendahl. chair-
man of FPA"s Labor Relations
Committee, language covering sub-
sidiary firms and sub-contracting
practices by independent film pro-
ducers using videotape was re-
solved at meetings between himself
and Richard F. Walsh, president of
lATSE.
"We have negotiated a realistic
approach to the tape problem de-
signed to insure a competitive posi-
tion on the making of videotape
commercials for television." said
Lowendahl. "'Despite early misun-
derstandings which resulted in a
one-day walkout by members of
lATSE on May 5th. the agree-
ment represents a joint effort at
achieving the most equitable solu-
tions."
The new agreement uniformly
went into effect as of May 22nd.
1958. and expires on December
31st. I960. It provides for a trial
period until December 31st. 1959.
during which producers and the
various union crafts will work to-
gether to determine rates and
working conditions which will ap-
ply in the industry.
Back of the negotiations was
lATSE's concern that tape produc-
tion might possibly lead film pro-
ducers into dealing with unions
servicing the broadcasting industry,
either directly or through subsidi-
ary companies. One commercial
producer in New York, non-affili-
ated with FPA. is now producing
tape commercials with employees
connected with the broadcasting
unions.
Elliot. Unger & Elliot, Inc. and
Filmways. Inc., are two FPA mem-
bers with videotape equipment al-
leady installed and functioning.
At least six others of the 35 com-
mercials producers in the associa-
tion intend to install the equipment
as soon as is practical. However,
"the very uncertainty as to how
videotape will affect television's
S40.000.000 filmed commercials
industry made it necessary to nego-
tiate extremely carefully." accord-
ing to Lowendahl.
"The I A have always been our
partners in this matter," he said.
"We have had a basic agreement
covering videotape with them for
some time and had always intended
to define it more specifically. The
new agreement gives us both the
latitude in which to experiment."
"Challenge on the Lake" Wins
Sports Film Award in Italy
Challenge on ihe Lake, a 16mm
motion picture of Donald Camp-
bell's record-smashing dash in the
jet-propelled speed boat. Bluebird.
has won a cup for sports cinema-
tography at Cortina d' Amprezzo,
Italy.
Produced for Socony Mobil Oil
Company, Inc.. by Marathon TV
Newsreel. it rates high on tv.
BUSINESS SCREEN MAGAZINE
Need We Say More !
r
4.
COLOR BY
TRI ART
CJ^LOR CORP
"BLO\A^-UPS" FROM 16MM
KODACHROME TO 35MM
EASTMAN COLOR NEGATIVE
\\
THE REEF
//
("Engrossing, Completely Enchanting - N. Y. Times")
and now...
1957 Academy Award >A^inner
ERT SCHWEITZER'
all from the laboratory responsible for
"WINDJAMMER"
First Cinemiracle Production
CORPORATION
(a subsidiary of Du Art Film Labs., Inc.)
I
245 West 55th St., New York 19, N. Y. . PLaza 7-4580
IN CANADA: ASSOCIATED SCREEN INDUSTRIES, Lid. • 2000 Northcliff Avenue, Montreal, Canada
NUMBER 4 • VOLUME 19 • 1951
11
BUSINESS SCREEN MAGAZINE
SOtf U. S. DISTRIBUTOR
257 FOURTH AVENUE, NEW YORK 10, N. Y. • 7303 MELROSE AVENUE. LOS ANGELES 46. CALIF.
In Canada: Gevaert (Canada) Ltd., 345 Adelaide Sf., West, Toronto
TUMBER 4
VOLUME 19
1958
13
SIGHT & SDUIVD
Westrex Corp. Being Purchased
by Litton Industries, Inc.
^< Westrex Corporation, a wholly-
owned subsidiary of Western Elec-
tric Company, is being purchased
by Litton Industries. Inc.. accord-
ing to a joint announcement by the
two companies. Preliminary nego-
tiations have been completed but
the purchase price was not dis-
closed.
The two companies are working
out such transaction details as a
patent license agreement and con-
tinuation of Westrex" present em-
ployee benefit plan. It is expected
that these matters will be com-
pleted prior to the projected clos-
ing date of August 15.
The pending sale is in compli-
ance with the provisions of the
Final Judgment of the U. S. Dis-
trict Court for New Jersey entered
on January 24, 1956 in United
States versus American Telephone
and Telegraph Company and West-
ern Electric Company. Incorpo-
rated, and is subject to the courfs
approval.
The purchase will bring to the
Litton structure an international
marketing organization of some
1 .300 employees with 35 offices in
foreign countries. Westrex dis-
tributes and services communica-
tions products, including equip-
ment for the motion picture indus-
try. Domestically, the corporation
specializes in the distribution and
servicing of sound recording equip-
ment for the motion picture and
phonograph record industries.
Westrex" gross income in 1957 was
over $13,000,000.
Litton Industries specializes in
manufacture of computers, data
processing equipment, communica-
tions and navigation apparatus,
business machines, microwave
tubes and electronic components.
With 17 domestic manufacturing
plants, research laboratory opera-
tions and a plant in Amsterdam.
Holland, the Litton organization
is comprised of some 8,500 em-
ployees and has its headquarters in
Beverly Hills, California. 9'
Film Nomenclature Adopted by
Association of Cinema Labs
" Terms used frequently in mo-
tion picture laboratories were
adopted for standardization at the
annual meeting of the Association
of Cinema Laboratories, held in
Hollywood. April 2 1 .
The terms adopted require
standardization because of the in-
terchange of film material from one
laboratory to another.
Leon Shelly, of Shelly Films.
Toronto. Canada, chairman of the
Nomenclature Committee, an-
nounced; "Our committee, con-
sisting of technical representatives
of laboratories from the east, mid-
dle-west and west coast, agreed on
the definitions after a study of al-
most a year. It will now be pos-
sible to use these terms in all
laboratories without the confusion
which formerly existed. We are
also proceeding to define a number
of additional terms for later adop-
tion."
The Association of Cinema Lab-
oratories, headed by Reid H. Ray.
of St. Paul, has completed distribu-
tion of 3,000 pamphlets published
by the Association on "Recom-
mended Laboratory Practices for
Television Films" to users of tele-
vision films, advertising agencies,
television stations and producers.
The Association comprises 50
motion picture laboratories in the
United States and Canada. 9
SMPTE Adds Sections in I
Nashville, U. of Miami i
V Addition of a Nashville sectiorj
to the Society of Motion Picture'
and Television Engineers has beerj
announced by the SMPTE. Thcl
Nashville section brings the num4
ber of SMPTE sections to 10.
The SMPTE board of governors',
unanimously approved a petition
asking for establishment of a sepj
arate section filed by members inj
the Nashville area, according tot
SMPTE president Barton Kreuzer
marketing manager. Astro-Elec-
tronics Products Div., RCA, and
E. M. Stifle, Eastman Kodak Com-
pany, SMPTE sections vice-presi
dent.
A similar petition from the stu
dents of the University of Miami
for a student chapter recently was
approved by the SMPTE. Desig
nated as faculty advisor for the
chapter, the fifth established in the
United States, was C. Henderson
Beal. motion picture director for
the University.
The SMPTE now has section
headquarters in Atlanta, Chicago,
Dallas - Ft. Worth, Hollywood
Nashville, New York City, Roches-
ter. San Francisco, Toronto and
Washington, D. C.
LOOK to the book., .for every film requirement
It's FREE . . . on request
Reams of copy could not convey the full Calvin story
to our clients and prospective customers! However,
this four-color, 12-page brochure presents Pictorially
the scope of our motion picture operation. We would
like to send you a copy today for your reference
library, so that you might become
better acquainted with our ability to serve you.
AN ILLUSTRATED GUIDE TO
production — producer services
and all filin laboratory services
THE CALVIN COMPANY
. . . You are cordially invited
to personally inspect our facilities. 1 ] 05 Truman Road •
NCORPORATED
Kansas City 6, Mo.
BUSINESS SCREEN MAGAZINE
^9k
§L
CFI Hollywood a rare collection. They provide an a\
CONSOLIDATED FILM INDUSTRIES • 959 Seward St., Hollywood 38, Calif. / HO 9-1441 • 521 W. 57th St., New York 19. N. Y. / CI 60210
The Case i ti P o i )i t :
SCIENCE EDUCATION
The Probletli: How to compress
three billion years of geological history
into a popular science film for students
and adult audiences.
The Film: "IN THE BEGINNING",
a 28-minute sound-color motion picture
for General Petroleum Corporation.
Scientists call the Grand Canyon the
Greatest Geological Show on Earth", because no-
where else is such a vast period of the world's
istory exposed to view in one place.
In 1952, General Petroleum Corporation,
/est coast affiliate of Socony Mobil Oil Company,
ommissioned us to make a public relations film
ihkh would tell the colorful story of the forma-
on of the Grand Canyon, in terms which the
verage audience would understand and appreciate.
The result exceeded all expectations be-
iuse, for over five years, "In the Beginning" has
Dnsistently been one of the most popular science
1ms ever made, with audiences numbering many
liiiions both here and abroad.
Major honors accorded this film include
wards by Film Festivals in Rome and Venice,
:a!y; Edinburgh, Scotland; Cleveland, Ohio; and
'ortland, Oregon; and special awards by Scholastic
"eacher Magazine and Photographic Society of
imerica.
f you'd like to see how modern science can be
lade both interesting and exciting to the average
on-technical audience, write for a screening print.
3ATE«?'MCGL0NE
1521 cross roads of the world
Hollywood 28, California
Fl I 1 I I I
Detroit Sales Executives Present
Service Award to Jamison Handy
■h The Distinguished Sales Executive Award
of the Detroit Sales Executive Club was pre-
sented to Jamison Handy. President of The Jam
Handy Organization, at the annual awards din-
ner of the club in the grand ballroom of the
Statler Hilton in Detroit.
The presentation was made by Merritt D.
Hill, general manager of the Tractor and Imple-
ment Division, Ford Motor Company, before
an audience of 500 business leaders. In award-
ing trophies to 40 salesmen who have distin-
guished themselves by "lubricating the wheels
of American economy." Mr. Hill said the club
also desired to honor "the man who is the sales-
man behind the salesmen."
A handsome bronze plaque cites Mr. Handy
"for outstanding service to the sales profession
and civic and community enterprises."
Mr. Handy, said Hill, "has blazed so many
trails that he is rated as a ranking non-con-
formist, who has used every honorable method
to get information across. He and his Organi-
zation, through the creation of selling aids of
every conceivable kind, have made our work
more satisfying and more pleasant."
The award has been made only two times
before in the long history of the Detroit club.
The other winners are Ray Eppert, newly
elected president of Burroughs Corporation,
and Jack Davis, former Ford sales manager.
The awards dinner was the highlight of
Detroit's "Sales Make Jobs" campaign. Princi-
pal speaker was Rex L. Nicholson, president of
Liquid Carbonic Corporation and senior vice-
president of General Dynamics Corporation.
"America's productive capacity is the great-
est in the world," Nicholson said, "but even
during the great emergency of the last war, it
was the salesman who made this great produc-
tiveness possible, by showing that the product
could be sold after it was made."
Nicholson said he was "amazed to note how
closely other nations are watching the trend of
business in the United States."
"They are watching," he said, "because they
want to know whether our economy is to be a
lasting economy or whether the major hope of
Soviet Russia — an American depression — will
be realized. I do not think our difficulties today
are serious; I think there will be an upturn,"
Below: Merritt D. Hill, general mamiger, Trac-
tor & Implement Division, Ford Motor Com-
pany (left) congraiidates Jamison Handy on
award as Rex Niduilson (rigltt) looks on.
SYfVIBOL OF
PROFESSIONAL
QUALITY
£MPift[ mmuE
I NCORPORATED
F i t m s for industry and television
1920 LYNDALE AVENUE SOUTH
MINNEAPOLIS 5. MINN.
ART^^VIDEART
ANIMATION
TITLES
OPTICAL PHOTOGRAPHY
COLOR or B&W — 16 or 35MM
343 LEXINGTON AVE.
NEW YORK 16, N.Y.
LExington 2 7378-9
HOT STAMPED
& TRANSHADO
TITLES
Produced by Typographic Craftsmen with
years of experience in the production of fine
titles. Our modern typecasting equipment
enables us to use new type for every frame
in most of our up-to-date typeface selections.
Knighit Studio
159 East Chicago Avenue, Chicago 11, Illinois
BUSINESS SCREEN MAGAZINE
GIVING
A HELPING HAND
No man on earth knows all there is to
know about making films. That's why
so many top producers, directors,
cameramen, film editors, sound and
lighting technicians come to Ceco for
advice as well as equipment.
Our own storehouse of information is
the product of many minds and years
of experience. You tell us what you
want to do and we'll figure out how
you can best do it — within your budget.
We will match our know-how with
your creative talent and the marriage is
sure to produce a film to do you proud.
Come in and see for yourself. In one
department you may see an Academy Award
winner investigating our new Scanoscope
Anamorphic system. In another a sound
man is being briefed on the wonders
of the Magnasync Mark IX system.
In still another a bright young
independent is finding out how to go
ahead with a 20-second spot.
You owe it to your career to use
Ceco equipment, Ceco service and
Ceco experience. Come by today or
tomorrow. We'd like to see you.
T DO YOU
SELL?
, clothes, insurance,
!S, services? Well . . .
EALLY sell what your
service v/ill do for
mer in terms of his
its and desires.
he benefits, odvan-
values of your prod-
Ices in terms of gain
jmer.
men develop the
of selling benefits
tages by
lem:
DO YOU SELL?"
; outstandingly suc-
id slide program . . .
:SSIVE SELLING
for Details on
ling a Preview
Selling Bureau
i+a Monica Boulevard
leles 38, California
of Roclct Pictures, Inc.
of employment is sufficient to justi-
, fy the servant's discharge. . . .
I 'Willful" disobedience of a specific,
I peremptory instruction of the mas-
ter, if the instruction be reasonable
play; sKe had had no experience
in comedy, and she believed she
* Counsellor at Law, Member of
the Bar of the Supreme Court of
the United Slates of America.
contract which basically calls for
services in the best interests of the
employer.
What may in the case of the
(CONCLUDED ON PAGE 18)
X U M B E R 4
VOLUME 19
1958
CAESAR-SALTZMAN
Special Effects Optical Printers
and Animation Equipment
ANIMATION
TITLES
STILLS
CARTOONS
TRICK PHOTOGRAPHY
ANIMATION AND SPECIAL
EFFECTS CAMERA STAND
Model No. in.E
A- -:- r--- i:rr:.affc to today's
"-"•-- :' T'. rr.mercials- It is
— i.f :■ >r-. •;■ :-e — .ikJtiple tafkf of
:-e i- —i- :r. fe,: lo lake ansrle
INDUSTRIAL MOTION PICTURES
EDUCATIONAL MOTION PICTURES
TV MOTION PICTURES
ENTERTAINMENT MOTION PICTURES
^-<5>
OmCAL PRINTEI FOR
SPECIAL EFFECTS WORK
4 times enlarg^ement in one
continuous zoom. Complete au-
tomatic focus. Many combina-
tions of movement and optical
eflfects available.
WRITE FOR COMPLETE LITERATURE
Law Behind the Screen
ICONTINLED FRO.M P.^GE IT)
extra girl be rank insubordination
because of a refusal to do exactly
what she is ordered to do by a
director ma\ be e\en praiseworthy
cooperation in the interests of the
employer when the refusal is that
of an artist of . . . exceptional
ability."
Let us apply this second excep-
tion to television "commercials. '
For a girl in a short television
"commercial" to insist on opening
a refrigerator door in a manner
inimical to the producer's direction
would constitute "rank insubordin-
ation." to be sure.
But let us assume that a pro-
ducer of television "commercials"
contracts with an actress of "excep-
tional ability" to perform in a long
television "commercial" which will
be telecast over the facilities of a
national network during the even-
ning "prime lime."
The "commercial" consists of a
playlet built around a particular
product. The actress has the right
to exercise a degree of discretion
in projecting her performance. The
"degree of discretion" could even
include insisting ujx>n rendering
certain bodily gestures, voice in-
flections and facial expressions dif-
ferent from those outlined by the
producer, the agency or the spon-
"Visuol Symbol" Theme of
Communication Conference
'^ "The \isual Symbol" was the
theme of a tv^o-day conference on
visual communication presented by
University- College. The University
of Chicago at the Congress Hotel
in Chicago, June 12-13.
Sfx>nsored by the Art Directors
Club of Chicago and the Society of
Tvpographic .\rts. the conference
featured sessions on the visual sym-
bol in advertising, svmbols of cor-
porate identity, the svTnbolic di-
mension in television and film and
visual symbols in their social con-
text.
Conference speakers included
Gordon Weisenbom. producer-di-
rector with Colmes-Werrenrath
Productions. Inc.. Chicago: Louis
Cheskin. director. Color Research
Institute; Mark Benney. screen
writer and novelist; Leo Rosten.
editorial board member. Look
Magazine; Pierre Martineau. re-
search and marketing director. The
Chicago Tribune; Draper Daniels,
vice-president and creative direc-
tor. Leo Burnett Company; Suren
Ermoyan. vice-president and art
director. Lennen and Newell. New
York, and Richard Latham, in-
dustrial designer and architect.
Svmbols in their social context
were discussed by Helene Kantor,
associate professor of Oriental
Languages and Literature. The
University of Chicago: McKim
Marriott, assistant professor of
.\nthropolog> . The University of
Chicago, and Lee Rainwater, di-
rector of special studies. Social Re-
search. Inc. Q^
» * *
Kol, Ehrlich & Merrick, Inc.
to Occupy A-V-ized Quarters
-- Kal. Ehriich & Merrick. Inc..
Washington. D. C. advertising
agencv . plans to move into its own
new office building shortly after
July 1. The agency will occupy
a spaciotis location at 2141 Wis-
consin .Avenue. N. W.. at the
Georgetown section of the Dis-
trict.
A motion picture and slide pro-
jection room and a sound studio
will be included in the facilities
of the agency's new locale. The
latest technical equipment will be
installed to speed operations. U
Complete ^ac'i\'\t\e$
Under One Roof
• PHOTOGRAPHY
Titles and Animotion
• SOUND RECORDING
Opticol Effects
• COLOR PRINTS
Kinescope Recording
• FILM EDITING
Interlock Projection
22 Years Experience
Highesi Qualify
Technical Ability
W. A. PALMER FILMS, inc.
GREEN FILM?
DIRTY FILM?
RIMagie Pylons (Pat. Pend.) quia-
ty at+ach to any 16mm. projec+or.
Automatically silicone - treat and
protect film, clean gates as film is
running.
Special kits, complete w'tfh simple
instructions tor Ampro. B4H. East-
man. RCA, TSl. Victor. Write for
illustrations and prices.
ECONOMICAL . . . EFFICIENT
THE
DISTRIBUTOR'S GROUP, INC.
204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA
BUSINESS SCREEN M .\ G .\ Z I N E
REMOTE CONTROL UNIT
fc^V
FOLLOW FOCUS ATTACHMENT
MATTE BOX AND SUNSHADE
2 SPEED GEAR HEAD
FRICTION TILTHEAD AND TRIPOD
Professional
Accessories extend 16mm
and 35mm camera use
No other camera today filrrts with trouble-free pro-
fessional perfection such a wide range of require-
ments. A Mitchell, equipped with specially designed
professional Mitchell accessories, has virtually
uiilimited ability and versatility of use.
Among many accessories available for 16 mm and 35 mm Mitchell Cameras
BLIMPS
=^
VIEW FINDERS
HIGH SPEED AND
VARIABLE SPEED MOTORS
Many other MitcJicU accessories also available. . .
Write today on your letterhead
for information on Mitchell 16m
or 35mm cameras and
accessories.
85% of Professional Motion Pictures
Shown Throughout The World Are Filmed with Mitchell Cameras
VISUAL SELLING
THAT BRINGS
MOTION PICTURE
TV COMMERCIALS
SLIDE FILMS
SLIDE MOTION
ANIMATION
SYNDICATED FILMS
ilNGLES
ORIGINAL MUSIC
LIVE PRESENTATIONS
SIGHT & SDUIVD
National Radio Broadcast to
Salute Audio-Visual Field
•V The lield of audio-visual com-
munications will be saluted by
Alex Dreiei", noted radio and tv
commentator, during a nationwide
radio program Sunday. July 27,
over NBC-Monitor, reports Wil-
liam W. Birchfield. president of
the National Audio-Visual Asso-
ciation. The program will be broad-
cast at 6:05 p.m. (E.S.T. ) over
the entire NBC network.
Dreier's tribute will tie in with
the National Audio-Visual Con-
vention and Exhibit, which starts
Saturday, July 26, in the Mor-
rison Hotel, Chicago. The broad-
cast is one of a new series called
■'America on the Go," sponsored
by North American Van Lines,
Inc.. and narrated by Dreier.
Dreier will tell his audience of
9,000,000 radio listeners of the
tremendous growth of audio-visual
tools for teaching and training
since World War II. He will de-
scribe how modern audio-visual
materials, including motion pic-
tures and sound slidefilms, film-
strips, transparencies, tape and
disc recordings, broadcast and
closed-circuit tv, etc., make it pos-
sible to teach more in less time
and increase understanding and
skill with less cost in dollars and
effort.
He will point out the use of
audio-visual equipment in an effort
to solve today's communications
crisis in education; and describe the
great increases in the application
of these methods in industry and
business, government, and the re-
ligious field.
Dreier will describe the functions
of the audio-visual dealer, and ex-
plain his value as a qualified local
consultant to educators, industrial
trainers, and business men on their
communications problems. H'
Musician's Guide Will List
Films, Filmstrips on Music
/r The fourth edition of The Mu-
sician's Guide, leading source of
information for the music indus-
try, will include, among other new
features, a listing of films and hlm-
strips about music and musicians.
The list is being compiled by Ro-
hama Lee, former editor-publisher
of Film News. This will be the
first overall list of such films and
filmstrips. Each subject will be de-
scribed, and its rental and sale
sources noted.
Published annually by Music
Information Service, Inc., The
Musician's Guide is a cloth-
bound volume of nearly 900 pages,
priced at $10.00 per copy. Actu-
ally three books in one, it is the
directory of the world of music for
the professional musician, the edu-
cator, and the industry. It circu-
lates in all three fields, in this coun-
try and abroad.
Producers and distributors are
being invited to furnish informa-
tion about music films and film-
strips to Music Information Serv-
ice, Inc., Attention Rohama Lee,
1697 Broadway, New York City
19, New York. 9^
Field Mourns Passing of
Lou Kravitz, Niles Executive
M Louis Kravitz, vice-president
and sales manager of Fred A. Niles
Productions, Inc., died of a heart
attack on Sunday, May 25. His
death followed a brief illness.
Active for several years as a mo-
tion picture industry executive in
the midwest, Mr. Kravitz had been
with the Niles organization in Chi-
cago since 1956. He was appointed
a vice-president of the company
in May, 1957.
Mr. Kravitz also served as a
vice-president of Lewis and Martin
and Filmack Studios in Chicago.
He began his film career with the
National Screen Company in New
York and was midwest salesman
for National Screen following his
discharge from the Army in 1946.
FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS
ills berg \nc
-iplete production servic
offers
animation
slide films
titles
telops
flip cards
lettering
layout
maps
backgrounds
retouching
color correction of
packaged products
a wide
assortment
of type for
hot press titles
type catalogue
on request
421 WEST 54th STREET, NEW YORK 19, NY.
PLAZA 7-1525
BUSINESS SCREEN MAGAZINE
Get the most out of your originals
Ansco Type 238 16mm
duplicating color film
The long tonal scale of this extra-
ordinary film is your guarantee of
prints true to every detail, every tone,
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To do justice to your finest slides,
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This long scale, reversible film repro-
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Binghamton, New York. A Division
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NUMBER 4
VOLUME 19
sales training, presentations
come to life in stereo!
"jiixt like being til
With the New Concertone AVIOO Tape
Recorder Attention, penetration, memor-
ability . . . your ideas get all tliree when pre-
sented in the three-dimensional stereophonic
sound of American Concertone's newAudio-
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superbly engineered instrument that both
records and plays-back . . . and can be oper-
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Wrilr to Dept. B-615
AMERICAN CONCERTONE
Bij the Audio Division of American Electronics, Inc.
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REPRESENTING THE U. S. ABROAD
Venice Festival Films
THiRiLtN Business Films were nominated
by the Committee on International Non-
Theatrical Events. Washington. D.C. for show-
ing at the Venice. Italy Film Festival, July
17-27.
Sponsored films selected as outstanding ex-
amples for the Festival showings include:
Short Features: The Deep Well (Health &
Welfare Materials Center); Two Wheel Bike
(Mutual Benefit Life Insurance Co., produced
by Henry Strauss & Co., Inc.).
Documentaries: An Agricultural Portrait
( Minnesota Centennial Commission, produced
• * •• -^
by Reid H. Ray Film Industries). Cartoon &
Puppet Films: Energetically Yours (Standard
Oil Co. of New Jersey, produced by Trans-
film, Inc.); Strokes (American Heart Assn.,
produced by Churchili-Wexler).
Scientific & Technical: Cotton, Nature's
Wotuier Fiber (Cotton Council International,
produced by Audio Productions, Inc.); Color
& Texture in Aluminum Finishes (Aluminum
Co. of America, produced by On Film).
Didactic Films: The Earth Is Born (Life Maga-
zine, produced by Transfilm).
Public Health: Helping F/ands for Julie (E.
R. Squibb & Son, produced by Henry Strauss
& Co.. Inc.); Medical & Surgical: Develop-
ment of the Heart (Squibb, produced by Stur-
gis-Grant); Disorders of the Heartbeat
(American Heart Assn., Churchill-Wexler);
Edema in Congestive Heart Failure (G. D.
Searle, produced by The Jam Handy Organi-
zation; and Artificial Respiration (National
Foundation for Infantile Paralysis, produced
by United States Productions). IB'
*
Four of the nation's leading I
Universities have designed j
their fund-raising campaigns :
around films written by .. . |
Film Scripts Associates '■
550 FIFTH AVENUE • NEW YORK 36, N. Y.
For the script you need
Write or call PLaza 7-6i5i
^BOOKVAIIES
*.
for reference
technique "^
background
The Focal Encyclopedia
of Photography
Now— the one up-to-the-minute working
reference on photography!
Spanning an entire library of photo-
graphic theory and practice, the new Focal
Encyclopedia features 2,000 articles covering
every aspect of photography including cine-
matography. Complete with 400 choice pho-
tographs and over 1500 pictorial diagrams,
this authoritative volume is clearly written
and alphabetically arranged for speedy
reference. 1,468 pages $20.00
¥::^.
Techniques of
Magnetic Recording
By Joel Toll
With a Foreword by Eduard R. Murrotf
In this unique reference guide, Joel Tall,
C.B.S. expert on tape recording, describes the
techniques used by professionals in broad-
casting, telecasting and movie-making. More
than a handy guide, it is a complete course
from basic theory and equipment to special-
ized methods and uses in education, enter-
tainment, business and industry.
472 pages glossary bibliography $7.95
■^:^
The Liveliest Art
A Panoramic History of the Movies
By Arthur Knight
This spirited and scholarly history of the
movies also features data on the latest wide
screen processes, a list of rental agencies of
I6mm film, an index to 789 film titles and
a survey of the 100 best books on film. "A
'must for industrytes' bookshelves."— K«r/V/)/
38.5 pages illustrated S7,50
Order these books from your bookseller or write
60 FIFTH AVENUE, NEW YORK 11, N.Y.
BUSINESS SCREEN MAG.^ZINE
Six powerful reasons why new RCA
Life-Tested"* Projectors out-value 'em all!
Maximum Light — First projectors
specially designed for more power-
ful 1200-watt lamps.
Built-in Lubrication — Sintered
metal parts ore oil-impregnated,
making lubrication unnecessary.
Wear-Resistant Case — Surf green
fabric case takes more scuffing and
abrasion, is twice as resistant to
ordinary wear.
Famed RCA Sound Qualify—
Intermatched projector, amplifier
and loudspeaker reproduce sound
with life-like realism.
Film Protection — Newly designed
nylon sprocket shoes and synthetic-
sapphire pressure shoe protect film
at all critical points.
Seeing and hearing a new
RCA "Life-Tested" 16mm
Projector is an exciting ex-
perience. And, it's easily
arranged with your RCA
Audio-Visual Dealer, listed
in your Classified Directory
under "Motion Picture Equip-
ment and Supplies."
Easiest, Fastest Threoding-
less than 30 seconds, along e:
Thread Easy film path.
■ds have been set for
oieclors. Individual
ponents as well as finished projectors
the durobiiify and efficiency of all
rating ports. "LIFE-TESTED" at RCA
ns belter, more reliable performance
1 RCA proiectofs.
RADiO CORPORATION of AMERiCA
AUDIO-VISUAL PRODUCTS
CAMDEN 2, NEW JERSEY
/nConoc/o: RCA V/crOR COMPANY LIMITCD, Monlteal
NUMBER
VOLUME 19
195 8
23
tot SEUfNCAr TMINIHC
D
U
n'e:
sound slidefilm projectors
get your message effectively
to any size audience
SHORT & SWEET
THE FLIP-TOP stars at desk-side sales
presentations. Dramatically tells a hard-sell
story without mess or set-up time, without room
darkening. Record and film simply slide into slots.
Polaeoat rear-projection screen for startling clarity
in color or black-and-white. Top voice fidelity.
i^=%
FULLY AUTOMATIC
THE MICROMATIC is the industry's
standard for quality and performance.
Film advances automatically— always
on cue— triggered by standard 30-50
impulse. DuKane "Redi-Wind" eliminates
film rewinding forever! Shadow-box screen
built into carrying case, plus plenty of
power for big-screen projection.
ws
AUDITORIUM SIZE POWER
THE AUDITORIUM COMBINATION brings
you fully automatic sound slidefilm projection.
The high powered projector with 1200-watt
capacity combined with the high powered
auditorium sound unit produces large, brilliant
pictures and fills any auditorium with sound.
Entire combination packs into two compact,
attractive carrying cases.
There's a DuKane sound slidefilm projector especially made
to bring your message to any audience, from one to thousands!
DuKane's top quality and rugged dependability give you
sparkling pictures and bell-clear sound, now and for many years
of hard use. Simple to operate, even by inexperienced personnel.
For a demonstration in your own office, send in the coupon.
CORPORATION
DuKane Corporation, Dept. BS-CS-A St. Charles, Illinois
I am intorestcd in learning nniirc about DuKani- sound slidcliln
projnctors, particularly □ the Fliptop □ the Micromatii
n the Auditorium Combination
N.\ ME
COMPANY-
ADDRESS—
CITY
A-V Finns Announce Sales Meetings as
National Audio-Visual Convention in Chicago
on July 26-29 Presents Stellar Program Fare
DUKANE products are sold and serviced by a nation-wide network of audio-visual experts
Sales themes and opportunities
at the upcoming National Audio-
Visual Association Convention and
Exhibit will be paced by sales
meetings held by a-v equipment
manufacturers and educational and
religious tilm producers during the
annu;il event, set for the Morrison
Hotel in Chicago. July 26-29.
The sales meetings, featuring so-
cial get-togethers, begin Friday,
July 25, and are scheduled through
Monday evening, July 28.
Sales Meetings' Schedule
On Friday, Bell & Howell Com-
pany will hold a sales meeting and
cocktail party at 3:30 p.m. in the
Morrison's Terrace Casino. A
Victor Animatograph Corporation
sales meeting also is scheduled
Friday afternoon from 3 to 6 p.m.
in the hotel's Parlor F.
On Saturday. Educational De-
velopmental Laboratories will con-
duct a sales session from 5 to 6:30
p.m. in Room 440. Califone Cor-
poration has planned a Saturday
meeting and cocktail party from 5
to 7 p.m. in Parlors F and G. The
Family Films Tenth Anniversary
Dinner Party will be held in the
Venetian Room from 6:30 to 9
p.m.
On Sunday, Charles Beseler Co.
will hold a meeting in the Vene-
tian Room from 10 to II a.m. An
Eastman Kodak Company sales
session and cocktail party is sched-
uled for 5 to 6:30 p.m. in the Ve-
netian Room, the Walnut Room
and Parlor F.
On Monday. July 27, the Ozalid
Corporation will hold a sales meet-
ing in Rooms 427 and 429 from
2:30 to 3:30 p.m. Moody Institute
of Science will hold a sales meeting
and dinner Monday from 6:30
p.m. to 8:30 p.m. in Room 440.
Emphasis on Sales Concepts
Sales concepts will be voiced in
the NAVA Convention's two gen-
eral sessions.
Keynoting the opening session
on Saturday, July 26. Joseph Al-
lendorf. director of Market Devel-
opment, Eastman Kodak Com-
pany, Rochester, N.Y., will ask
rhetorically, "What's Cookin'?"
Arthur Wright, vice-president of
Frank Block Associates. St. Louis.
Mo., will discuss "Advertising"
and its function in the a-v world.
"Selling Profitably by Telephone"
is the title of a visualized program
to be presented by William A. Gar-
ret, sales engineer. American Tele-
phone and Telegraph Company,
New York City.
Introducing an open meeting on
entertainment films. Saturday, will
be Clifford Wells, of Ideal Pictures,
Chicago.
At the second general session,
Monday, July 28, John J. Dostal,
of Garden City, N. Y., a sales and
marketing expert, will forecast
"The A-V Dealer, 1960." Dr. S.
Franklin Mack, of New York, ex-
ecutive director of the Broadcast-
ing and Film Commission, Na-
tional Council of Churches, also
will speak during the second ses-
sion. The final address will be an-
nounced.
Twenty-one new audio-visual
exhibitors are included among the
many manufacturers, producers
and distributors preparing dis-
(CONTINUED ON PAGE 26)
£ VISUAL AIDS
5
MOTION
PICTURES
SLIDE
FILMS
SEYMOUR
ZWEIBEL
PRODUCTIONS
11 EAST 44th STREET
NEW YORK 17, N.Y.
FOR SALE
Finest color travelogue adven-
ture action 16mm motion pic-
tures. 18 countries including
P>ussia. Alaska.
NEIL DOUGLAS
Box 664
Meriden, Conn.
BUSINESS SCREEN MAGAZINE
Now! You can prepare your own visual aids
on-the-spot as easily as this . . .
EXPOSE
Place original and Ozalid paper together.
Set timer. Expose.
DEVELOP
Process exposed negative and positive film
together.
PEEL APART
. . . and you have it ... a transparency for
projection. For translucent originals, it's even
simpler !
New OZiAIAjy Projecto-Printer Kit
Simple, speedy way to make transparencies
for overhead projection
There's no more need to be a photographic technician in
order to prepare your own transparencies for overhead
projection. With Ozahd "do-it-yourself" Projecto-Printer
Kit, anyone can prepare on-the-spot transparencies from
visual materials contained in textbooks, manuals, charts
... in fact, any printed material. You can get dozens of
new visual effects and colors, inexpensively, in minutes.
No darkroom and no trays! And this amazing new kit is
completely portable.
Ozalid has set up a nationwide network of visual aids
dealers to assm'e you of helpful advice and fresh mate-
rials. For the name and address of your nearest dealer,
plus informative literature, mail coupon below.
ZALID
A Division of General Aniline ,
& Film Corporation \^
Ozalid, Dept. D-6-15
Johnson City, N. Y.
Please send literature on "Project© Printer" and name
of nearest dealer.
Name_
Organization.
Address
City
_State_
NUMBER 4 • VOLUME 19 • 1958
Check
these 10 points
in selecting
L6 mm sound
_fil^?^,''«ve safety
\j Does t^ u
4 Doe/iTh ^ ' —
/ ^oes if u '
pictures » ^"^ on the ^ " shutter fh
j^~---- __^ ^° a'l points
)rojectors
-^ hailed". ?^^^^^^^r;;;wr — -^-__
Q— ^^;;j^^-^^^i:^^ or both
y ■Doe'? t> t[ ' — "
ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
riie above 10 points give a quick picture of the
idvanced features you should expect in a modern
.6 mm sound projector. Only a Victor brings you
lU of them. And with every Victor you also get
he "standard" features of all quality sound pro-
ectors, including 2 speeds for sound and silent
ilm, still picture, and reverse projection.
Tarticularly important is Victor's new red,
^■hite and blue color-coded threading. Color lines
n projector clearly show where to thread and the
equence of threading. Other time-proven fea-
ures— exclusive with Victor— are safety film
rips, top-mounted reels, and power rewinding
fc'ith no change of belts or reels.
Victor was first to develop 16 mm projectors
nd through the years Victor has been first to
lerfect improvements that assure finest pictures
-finestsound— easiest operation. Victor long has
leen the choice of A-V experts in 73 countries.
NEV\/ VICTOR VIENVER
Tlie first profes-
sional 16 mm
viewer with
"frame counter"
priced under$100.
Large3!f'x4Ji"
screen is brilliant-
ly liRlited by 75-
watt lamp. Equip-
ped with f2.8 trip-
let lens. All optics
coated.
Victor Assembly ID — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled— or separately cased 12" speaker as shown.
VICTOR..
ANIMATOGRAPH CORPORATION
EST. 1910
ONLY $92.00
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE, CONNECTICUT
NAVA Convention:
(CONTINUEU FROM PAGE 24)
plays for the NAVA Exhibit wnich
starts at noon on Saturday in the
Morrision Hotels mezzanine and
first floor. The Exhibit will be open
from noon to 6 p.m. on Saturday,
Sunday and Monday, and from 9
to I p.m. on Tuesday.
The NAVA Convention and Ex-
hibit affords NAVA members an
opportunity to gauge sales trends,
to get the reaction to new equip-
ment and to learn the latest devel-
opments in merchandise, distribu-
tion and supply, says P. H. Jaf-
farian, convention general chair-
man.
Meeting concurrently at the
NAVA Convention are: the Edu-
cational Film Library Association,
the Industrial Audio-Visual Asso-
ciation, the A-V Workshop for
Industrial Training Directors, the
Agricultural A-V Workshop, the
Religious A-V Workshop, and the
A-V Conference of Medical & Al-
lied Sciences. m
Merriman Holtz, A-V Pioneer
Dies in Portland, Oregon
r Merriman H. Holtz, Sr., presi-
dent of Pictures, Inc., Portland,
Oregon, and a 16mm film cham-
pion, died of a heart attack, May
23, in Portland.
Mr. Holtz was president of the
National Association of Vi.sual Ed-
ucation Dealers, predecessor of the
National Audio- Visual Association,
in 1948-49. In his NAVED tenure
and in other activities, he helped
develop the audio-visual industry.
Heading the film program of the
United States Treasury War Bond
Campaign during World War II.
Mr. Holtz figured prominently in
the wartime emergence of the
16mm medium.
Before the war, Mr. Holtz had
established Screen Adettes in Port-
land.
Mr. Holtz" son, Merriman H.
Holtz, Jr., succeeds as president
of Pictures, Inc. i«^
SITUATION WANTED
Young man. 1.5 >ear.^ experi-
ence in all phases of iiuluslrial
and documentary film produc-
tion, interested in instituting
film department with industrial
firm. Excellent references. Re-
sume on request.
Write Box BS-5A
BUSINESS SCREEN
7064 Sheridan Rd., Chicago 26.
BUSINESS SCREEN MAGAZINE
CUTS CAN MEAN
INFECTIONS
And supposed wrongs in the
minds of your employees, based
on misunderstandings and lack of
facts, can mean trouble.
Stop it before it gets started . . .
by developing supervisors who
are alert to detect grievances . . .
who have the know-how to handle
them with an appreciation of
human feelings.
Develop trouble-stopping super-
visors with:
"HANDLING GRIEVANCES"
part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:
• "THE SUPERVISOR'S JOB"
• "INTERPRETING
COMPANY POLICIES"
• "THE SUPERVISOR
AS A REPRESENTATIVE
OF MANAGEMENT"
• "INDUCTION AND
JOB INSTRUCTION"
• "MAINTAINING
DISCIPLINE"
• "PROMOTIONS,
TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"
• "PROMOTING
COOPERATION"
Write for Details on
Obtaining a Preview
INC.
6108 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA
Crawley Films to Produce
Royal Canadian Mounted
Police Series for TV
THE RovAL Canadian Mounted
Police will ride across the
world's television screens as the
result of an agreement signed by
the Canadian Broadcasting Cor-
poration, the British Broadcasting
Corporation and Crawley, McCon-
nell, Ltd., Ottawa motion picture
producers.
These organizations have ar-
ranged for the production of a
series of half-hour tv films based
on Canadian Mounted Police case
histories. Camera work on the
series will start in mid-October,
1958. Autumn, 1959 is the pro-
jected date for showing of the
first tv film installment in Canada
and the United Kingdom.
Have Worldwide Reputation
Tall in the ranks of the law, the
Canadian Mounted Police long
have carried the banners of Can-
ada's reputation. Extending British
police traditions, they also reflect
credit on the United Kingdom.
Vigorous and valuable national
symbols, the intrepid Mounties
have been celebrated in prose and
in fictional movies and their work
has been recorded in documentary
film.
Today, as dramatized police
action appears more popular than
ever, these red-coated cavalrymen
have a tv potential which combines
Scotland Yard and your favorite
western.
With this appeal opening the
way to national and international
audiences, the Canadian and Brit-
ish communicators plan to tell the
Mounties' story anew — accurately,
thoroughly and in a broad Cana-
dian context.
Two Years in Preparation
Much research has been con-
ducted for the tv series since
Crawley Films, Ltd. approached
CBC with the story idea two years
ago. Leading Canadian writers
have been preparing scripts with
the cooperation of the Royal
Canadian Mounted Police. Vin-
cent Tilsley of BBC-TV has been
in Canada since February to act
as script editor.
Efforts are being made to ensure
that the series will be authentic
and reflect honestly the day-to-day
duties of Canada's federal police
force. Some stories wiU depict the
preservation of law and order and
the investigation of serious crime.
(continued on next page)
We lost one account in the past year
NUMBER 4
VOLUME 19
1958
We gained 132 accounts in the past year
(Be glad to show you why.)
RCA & Westrex Sound Recording
Editing
Processing
Printing, Color and
Black-and- White
Magnetic Laminating
FILM LABORATORIES, INC.
I905 Fairview Ave., N. E.,
V/ashington 2, D. C.
LAwrence 6-A63A
Mounties on Television
(continued from page 2 7)
Mounties encounter every kind of
human situation, so many episodes
will involve either petty crime or
no crime at all.
The Mounties" saga will take
viewers to city and town, to the
prairie and the bush country of
northern Canada. Several episodes
will be set in northern Saskatche-
wan, where a three-man RCMP
detachment is responsible not only
for a small town but a wider com-
munity in 2,000 square miles of
outlying districts.
Crawley Films Will Produce
The series will be filmed by
Crawley Films, Ltd. at a site in
the Gatineau Hills north of Ot-
tawa, where a sound stage will be
built, and on location in other
parts of Canada. "The Gatineau"
is beautiful hill country where tens
of thousands of Canadians enjoy
sports the year round. Here, the
film crews will be able to find
spectacular locations for the series:
rolling hills, lakes and streams,
forests, bush country and green
fields.
Taking part in the contract
negotiations for the new series
were: S. G. Williams, controller
of television administration for the
BBC; Ronald H. Waldman, BBC's
business manager for television
programs; Charles Jennings, con-
troller of broadcasting for the
CBC; Max Henderson, comptroller
for the CBC, and Hugh Laidlaw,
CBC general counsel; A. A. Craw-
ley, president of Crawley, McCon-
nell, Ltd., F. R. Crawley, president
of Crawley Films, Ltd., and
Charles Curran, Canadian repre-
sentative of BBC. y^
Technical Service Announces
Field Sales Reorganization
M' Improvement of service to
dealers and customers is the pur-
pose of a reorganization of field
representation announced by Tech-
nical Service, Inc., Livonia, Michi-
gan, manufacturers of 16mm pro-
jection equipment.
Serving as TSl representative in
the New York and New England
areas is C & M Industries, 141 E.
44th St., New York City. Joe Moss,
president of C & M. has held a
number of merchandising positions
in the advertising and electronic
fields.
Covering the west coast terri-
tory is W. L. Stickel, of Stickel and
Garrett, 4357 Melrose Ave., Los
Angeles, California. Stickel former-
ly was general sales manager of
DuMont Television and Hoffman
Electronics and is well known on
the west coast. His organization
includes three representatives ex-
perienced in dealer merchandising
problems.
Name Regional Sales Reps
In charge of TSl representation
in the Rocky Mountain area is E.
K. Curry, 2753 S. Zurich, Denver.
Colorado. Curry has 1 5 years' ex-
perience in merchandising of elec-
tronic and related items.
Two audio-visual veterans will
serve TSl in the midwest: George
G. Collins, with TSl for nearly 20
years, and W. G. Dwinnell, whose
background includes Radiant Man-
ufacturing Co., RCA, Viewlex and
Ozalid. Midwest headquarters are
in Chicago.
Ruedemann Coordinates Sales
At TSl headquarters in Livonia,
Paul E. Ruedemann, sales mana-
ger, will have charge of coordinat-
ing general sales activities and field
representative work. 5U'
The A-B-C
of a Good Producer
A is for Architectonic — the
art of systematizing
knowledge.
Bis for Background. Back-
ground enables one to
remember some things and
forget others.
Cis for Counsel. "They
that will not be coun-
seled cannot be helped."
Franklin.
STARK FILMS
Producers of
Motion Pictures that sell
BALTIMORE 1, MARYLAND
Not A 6'9 Company^
but A Bright Concern
Slide-Filmstrip
Captions
Pfompf Seniee - - LotveH Ptiees
KNIGHT TITLE SERVICE
115 W. 23rd Street
New York II, N.Y.
BUSINESS SCREEN MAGAZINE
a»ANY
TOO
Under the guidance of a representative
committee of the most highly qualified
authorities in the field of traffic engi-
neering research, and under a special
grant from one of the leading pioneers
of automotive progress. Perfect Circle
Corporation, Dynamic Films, Inc. is
producing and distributing a film pro-
gram of immediate and vital interest to
the motoring public and those who
serve them.
This film program is being presented
in the belief that the answer to traffic
and highway problems is not in an atti-
tude of apology for the motor car or of
abuse for the motorist, but in action
toward specific solutions developed
through the application of practical
scientific principles.
We invite your inquiry as to how this
film program can be used by you to
motivate and influence positive atti-
tudes in the American community
toward the safe use of the motor car
and the enjoyment of motoring.
dynamic films, inc
405 PARK AVENUE, NEW YORK, N. "i
Fifty nations, from six continents, unite to demonstrate
vital human factors which motivate the uorUVs progress
The Atomium
symbolizing atoms at work for peace.
FILM AT BRUSSELS
Visitors to American Pavilion See Continuous Color
Vignettes of Most Interesting Aspects of U. S. Life
SCATTERED THROUGHOUT the
American Pavilion at the
Brussels World's Fair, and in con-
junction with various exhibits and
displays are 25 continuously run-
ling color films on different as-
pects of life in the United States.
""Loop" films, as they are called,
ire silent condensed motion pic-
:ures so designed as to permit
jninterrupted and continuous pro-
ection. Each film runs about 2^2
ninutes, and consists of many
/ignettes about a given subject.
;uch as education, costumes, lei-
;ure, sports, windows, storms, etc.
To Inform . . . and Impress
The loops are projected from
>ehind shaded viewing frames
nounted on the walls of the pa-
vilion. Screens are of different
izes and shapes to conform with
'arious displays.
Each film is designed to create
in impression about America; to
ntrigue. to stimulate the imagina-
ion and to affect curiosity rather
han to merely inform. The films
are documentary in approach and
for the most part are candid mo-
tion picture studies rather than
contrived situations.
The films will run continuously
throughout the six-month duration
of the Fair — 12 hours a day. seven
days a week.
Showing a Colorful America
An effort has been made to
stress that which is colorful Ameri-
cana, and to minimize that which
is commonplace. Because the films
must "'play" without the benefit of
the spoken word or music and
sound effects, they have been
edited in kaleidoscopic and quick
takes to maintain interest purely
through vision. The loops, inci-
dentally, have neither beginning,
middle, nor end.
Filmed in 42 States
The idea for the films was con-
ceived by Bernard Rudofsky and
Peter Harnden. designers of the
U.S. exhibition. The development
and execution of the project was
the responsibility of the producers.
Affiliated Film Producers, and
Trident Films, both of which were
specially selected for the job by
the Office of the U.S. Commis-
sioner General to the Brussels
World's Fair. Production super-
vision of the loops was by Willard
Van Dyke, of Aflfiliated, and
Charles Schwep, of Trident.
Camera crews visited 42 states
in connection with the project.
They travelled in excess of 45,000
miles. Most subjects contained
footage shot in six or more widely
separated areas. Approximately
50,000 feet of film was shot to
produce the films which have in
aggregate total footage of less than
2^600" feet.
75% of the footage contained in
the films is original photography.
The balance was obtained from
stock sources and through the gen-
erous cooperation of industrial
sponsors of films.
During production, the Brussels
loops were made available for
sponsorship on a purely institu-
tional basis. The Isbrandtsen
Steamship Company, the National
Cash Register Company, Standard
Oil of New Jersey are among the
companies which have selected and
sponsored one loop film each.
Since the opening of the Fair a
month ago. reaction to the loops
has been so favorable that addi-
tional loop projects are now being
considered for future special ex-
hibits of the government. What
has excited many onlookers is that
each loop screen "fits" the decor
of the exhibit. Each is designed to
be as "natural" to the exhibit's
appearance as a static picture on
the wall. And. just pictures is what
they are — delightful pictures by
some of America's finest camera
artists.
Credits for Productions
Production supervision at Affili-
ated was by Willard Van Dyke and
Irving Jacoby; Charles Schwep and
Guy K. Benson supervised for Tri-
dent.
Individual "loop" film produc-
tion was handled by Donn Alan
Pennybacker. Shirley Clark, Leon-
ard Stark, Francis Thompson,
Ellen Huxley, Richard Leacock,
Andre Kaufman. Wheaton Galen-
tine. Jules Bucher. Martus Gran-
direr. Charles Schwep and William
Lum.
Assistants included Derik Wash-
burn, David Sherman, Leonard
Mandelbaum, and Leon Prochnik.
"LOOP" FILMS AT BRUSSELS FAIR TELL COLO'^FUL STORY OF AMERICA'S LIFE AND PEOPLE
Drive-Ins . . . pauern for leisure. Costumes . . . our younii women.
Water Traffic . . . arm of commerce.
BUSINESS SCREEN MAGAZINE
MOVIES Are The Chief tech-
nique with which the United
States is putting its best foot for-
ward at the Brussels World's Fair.
More than 50 1 6mm movie pro-
jectors will be in almost continu-
ous operation throughout the six-
month-long Fair, giving millions
of visitors from all over the world
a close-up and convincing look at
Americans at home and at work.
In their most spectacular form,
the movies at the United States
Pavilion will literally surround vis-
itors. A specially-built theater ad-
joining the main exhibit area will
come as close as possible — without
crossing any oceans — to taking
visitors on a tour of the United
States. Circarama, Walt Disney's
striking "movies in the round"
technique, will project viewers into
America's cities, factories, wheat
fields, and even its supermarkets.
"Descendant" of Disneyland
The show at Brussels is a direct
descendant of the highly successful
exhibit which has been a feature
attraction at Disneyland since its
opening in July, 1955. (Covered in
a special supplement of Business
Screen in September, 1955.)
The Circarama Theater is a
complete circle made up of 11
large screens (12'9"x9'10"). The
screens are spaced about six inches
apart, with the projectors for the
show mounted within these strips.
The projection booth for Circa-
rama is, then, completely round
itself, fringing the 45 -foot diam-
eter theater.
All of the theatrical equipment
for Circarama is mounted some
eight feet above the floor, leaving
considerable open space for view-
ers to enter and to leave. The audi-
ence stands during the Circarama
show, since this is the only way a
viewer can rubberneck at all eleven
screens. Coupling the eleven pic-
tures with two-channel stereo-
phonic sound makes for a viewing
experience which can vary from
awesome to exhilarating, to plain
dizzying.
Will Operate Continuously
The theater at Brussels can ac-
commodate several hundred per-
sons at a showing and will be in
continuous operation as long as
the United States Pavilion is open.
The film itself runs 1 8 minutes and
plans call for showings as quickly
as the theater can be emptied and
refilled.
Into these 18 minutes, Walt
Disney's production staff has
cross-sectioned what are probably
the most striking series of filmed
impressions ever made of key
United States landmarks. The film
is sequenced and narrated in
roughly the order in which a Euro-
pean visitor would encounter them.
That is, the opening scene shows
a sunrise over New York harbor,
then switches in turn to show ocean
liners entering and leaving past
Battery Park, and moves next to
the New York waterfront.
Narrated in Three Tongues
Narration for The U.S.A. in
Circarama is geared for its audi-
ences. Three narrators, taking
round-robin turns, make presen-
tations sucessively in English,
French and Flemish. The multi-
lingual approach taken by the Dis-
Artist's conception of Circarama Theater at the Brussels Fair.
U.S.A. in Circarama
The Magic of Films Surrounds Visitors to Brussels With
Scenes of America's Cities, Factories, Farms and Markets
Circarama at Disneyland
ney staff has made it possible for
this oflScial United States Govern-
ment presentation to be somewhat
selective in the way it presents
material to foreign audiences. For
example, as the Circarama cam-
eras focus on a series of open-
hearth furnaces in a large steel
mill, the English narrator says:
"Steel is made across the na-
tion, in more than half of the 48
states . . . but Pennsylvania, Ohio,
Illinois and Indiana produce by far
the most."
In Flemish, though, the descrip-
tion is more forceful:
"In this age of steel, the Ameri-
can mills produce 130 million tons
a year."
In continuing its coverage, the
Disney production shows a teem-
ing Times Square at night; camera
then shifts abruptly to a quiet vil-
lage green in Vermont. After a
short sojourn on the Vermont
prototype for show at Brussels.
countryside, the viewer is injected
through the surrounding presence
of Circarama into restored, co-
lonial Williamsburg, Virginia.
Then, as only Circarama can
really picture it, viewers are given
a convincing look at America's in-
dustrial might. Succeeding scenes
show: (1 ) An ore boat unloading
at Ford's River Rouge plant; (2)
Open hearth furnaces; (3) "Work-
ers beyond counting" passing
through the gates at the River
Rouge plant; (4) New cars being
tested on a manufacturer's track,
( 5 ) A ride down a typical freeway.
Then, the camera car shows up
on a scene which is really awe
inspiring in the circular Koda-
chrome presentation — the parking
lot of a major shopping center and
the interior of a modern super-
market.
The viewers are next given a
quick look at American schools
and an American university
(U.C.L.A.). Other scenes include
the harvesting of a large midwest-
ern wheat field and a cattle round-
up. America's transportation might
is represented by an impressive,
360-degree look at railroad freight
yards in Kansas City.
The ground-photographed se-
quences continue with a view of
a major open-pit copper mine and
a ride through Glacier National
Park.
Then, Circarama takes to the
air with the help of a special boom
lowered out of the bomb bay of a
converted B-25. Shown from this
vantage point are San Francisco.
San Francisco Bay, the Golden
Gate Bridge, Hoover Dam and the
Grand Canvon. The film closes
back on the East Coast with a view
of the Statue of Liberty.
Movies, Movies Everywhere
Throughout the rest of the
United States Pavilion, there will
be movies to view in just about any
direction or almost any point where
visitors might care to browse. The
major section of the exhibit will
be devoted to the theme. The Land
and People of America and spotted
throughout this area will be a series
of movie screens measuring ap-
proximately 30"x40", set up for
continuous movie presentation
through rear projection. Some 25
films will run continuously to de-
pict this theme. For the most part,
the presentations are in the form
of two minute sequences of 1 6mm
color, sound films. These films are
looped for continuous projection
(as are the Circarama films). Pres-
entation will average eight se-
quences per loop.
In the mechanics of putting the
Brussels show together, the State
Department pretty well picked up
where movie men connected with
(continued on next page'
NUMBER 4
VOLUME 19
1958
The U.S. in Circarama at Brussels World's Fair
'\bove: a closeiip of ihe hasmuin
16mm projector , Model 25D,
idapted for Circarama.
Vbove: William Ralke, Eastman
-V dealer. The unusual in audio-
isual exhibits has built him a very
nusual business.
(CONTINUED FROM PAGE 31)
Disneyland left off a few years ago.
All movie exhibit equipment for
the United States Pavilion is being
provided by the same prime con-
tractor who sold and supervised
the engineering of equipment for
Circarama and all the other movie
exhibits within Disneyland.
In the meantime, the Ralke
Company, Los Angeles audio-
visual dealer for Eastman Kodak,
had accumulated some two-and-
a-half years of operating experi-
ence with the Disneyland exhibits.
Trained service personnel were
available for equipment adapta-
tion and installation.
Ralke Supervised Project
The great bulk of the details
connected with gathering, assem-
bling, installing and operating this
special exhibition equipment were
handled under the personal super-
vision of William C. Ralke, head
of the audio-visual supply com-
pany, who played a similar role in
connection with the Disneyland
movies.
Selection of projection equip-
ment was based on the fact that
Circarama poses operating condi-
tions which are almost undoubt-
edly the most gruelling ever faced
by a 16mm projector. As was the
case at Disneyland, Eastman
Model 25 projectors were specified
for Circarama. The specific units
being used in Brussels are Model
25B. Reasons:
Light output. Circarama projec-
tion is under wide angle condi-
tions. The photography itself is on
Commercial Kodachrome with
15mm and 16mm film. Similarly
in projection, pictures have to be
spread to an almost 13-foot width
with only a 45-foot light throw.
Expanso lenses are used to pro-
vide maximum flexibility in pic-
ture adjustment. The fact that
Kodachrome prints are used makes
a strong light source mandatory
to preserve color rendition.
Durability. At Disneyland, the
Model 25s had proven their ability
to stand up under schedules which
called for operation up to 12 hours
a day, seven days a week. At tele-
vision stations across the country.
Model 25 units have regularly
turned in 10,000 hours and more
of trouble-free, continuous service.
The Model 25 is easy on the
FILM. The unit is designed with
separate drive motors — in this case
synchronous motors — for the
sprocket-shutter segment and for
the intermittent. This design as-
sures even transmission of film in
projector operation, avoiding
stresses and pulls which must fre-
quently lead to film damage.
The effectiveness of Circarama
depends on continuous operation
of all 1 1 units. Circarama still rep-
resents the largest endeavor yet
undertaken in synchronous exhibit
presentation. The problems of
synchronization, in themselves, call
for quality and dependability in
the individual projectors.
All Projectors Synchronized
Synchronization of all of the
projectors in Circarama is accom-
plished through the use of Selsyn
motors. These are "slave" motors
which can be remotely controlled
by electrical impulse. It is the func-
tion of the Selsyns to bring the
Circarama show into synch at the
beginning of a performance.
Through the bulk of the presenta-
tion, the synchronous motors with
which the Model 25s were equipped
at the factory will keep perfect
time in cadence with the 60-cycle
current which drives them. At the
start of projection, however, there
is bound to be some variation as
the cable-connected units pick up
a current in succession. The Sel-
>elow: the Circarama camera unit. All II
rojectors are operated continuously and re-
uire very careful synchronization.
Below: placing slates in camera ports. In pro-
jection, pictures are spread to 13 -ft. width
with only a 45-ft. light throw.
syns serve a control function,
bringing the show into frame-by-
frame synch. When this is achieved,
special clutches disengage the Sel-
syns and the regular motors of the
projectors take over.
The same principle of synchro-
nization applies to Circarama's
sound units. The show at Brussels
has two Ampex sound consoles.
These are equipped for 17' ^mm
sprocketed magnetic film with a
dual stereo track. Two sound con-
soles are needed so that they can
alternate showings. The unit which
has just been run is rewound dur-
ing the next presentation while its
counterpart takes over and pro-
vides sound. The magnetic tape
units, of course, have to be re-
wound after each running. The
Model 25B projectors, on the
other hand, operate continuously
with the aid of magazines supplied
by Technical Service.
Centralized Control Panel
Centralized control for all 1 1
projectors and both sound units is
housed in a single operating con-
sole. In addition to governing the
routine functions of starting the
show, stopping it and governing
its operation, the Circarama con-
trol panel is wired to signal the
operator automatically any time
a projector stops, the film breaks,
or a bulb burns out.
As added protection for continu-
ous operation, the Brussels show
has three spare Model 25B pro-
jectors. All projector units are
maintained on a regular, cycled
basis with the spares being rotated
into the projection line.
The equipment for the Circa-
rama exhibit now showing in Brus-
sels was completely fitted out on
the other side of the world from
the Fair. Engineering and modifi-
cation were done by Western
Audio-Visual Engineering Sales,
Inc. of Anaheim, California.
Western Audio-Visual also
adapted 55 Kodak Pageant pro-
jectors for continuous operation
and fitted them with mirrors for
use in the rear projection shows.
Through their continuous opera-
tion in Brussels, these motion pic-
ture units will tell an impressive
story. The objective of the entire
exhibit in which they play such an
important part is to cast the United
States's strongest trump card be-
fore a critical world forum. The
best product we have to sell to the
people whose curiosity brings them
to the World" Fair is American
progress and our way of life. In
fulfilling this assignment, movies
tell a big story and tell it con-
vincingly. 9
BUSINESS SCREEN MAGAZINE
CONFERENCE REPORT: FILMS IN BUSINESS & INDUSTRY
Presented by the University of California
and the San Francisco Film Producers
DR. Paul H. Sheats, Director,
University Extension of the
University of California welcomed
an audience of business execu-
tives of that state to a first annual
Conference on the Use of Films
in Business and Industry, held at
the University's Extension Center
in San Francisco on May 27-29.
Jointly sponsored by the Gradu-
ate School of Business Adminis-
tration and School of Business Ad-
ministration, the Department of
Journalism, Motion Picture Pro-
duction Department of the Univer-
sity of California in cooperation
with the San Francisco Film Pro-
ducers' Association, the three-day
event was a genuine pioneering ef-
fort, the first of its kind held in
the United States.
The very valuable experience
gained in this first Conference is
being applied to plans for a con-
tinuation of the affair on an an-
nual basis. An exhibit of the latest
audio-visual equipment was held
concurrently at the nearby Hotel
Whitcomb, with local dealers co-
operating in every phase.
Fortified by numerous film
showings, leading authorities in
education and industry shared ex-
periences in helping develop the
Conference aim : to give a compre-
hensive view of how the motion
picture fits into various kinds of
business and industry programs;
and to provide those responsible
for public relations, personnel
training, sales and merchandising,
or educational programs with
background information upon
which to base decisions about the
use of films.
Abstracts of a number of talks
presented at the Conference are
provided in these pages; some will
appear in their entirety in future
issues of Business Screen. 9
FILM RESEARCH
What Makes a Film Effective?
by Arthur A. Lunisdaine*
THE Making of an effective
motion picture requires, first
of all, a careful and explicit identi-
fication of the precise objectives
sought by the film — stated, if pos-
sible, in terms of the changes in
human behavior and thought the
producer hopes it will bring about.
The more explicit and detailed
this statement can be, the more
directly it implies the standards or
indices by which the film's effects
may be gauged, and the more
sharply the film's content can be
focused on its objective.
Measurement of the specified
mdices before and after exposure
of groups of people to the film is
the main method by which the ef-
fectiveness of a film can be soldily
assessed. Films would be made
much more effective if the way in
which they are to be used in trying
to meet these objectives were also
carefully specified beforehand.
Trying out preliminary versions,
even in the form of a story-board
\ isiting Professor of Psychology, Uni-
x'Tsity of California, Berkeley. On leave
a^ Chief. Training Branch. Maintenance
Laboratory. l'..S. Air Force Air Research
.iricl Development Commanil.
or a series of rough sketches, fur-
nishes a very good predictor, in
the case of films with specific in-
structional aims, of what the final
film will or will not accomplish if
produced according to plan.
When films are to serve as really
effective instruction, there must
be provision for much more repe-
tition, and much more opportunity
for the audience to participate in
or rehearse what is to be learned,
by making appropriate overt re-
sponses to what is shown on the
screen. The interval between the
showing of the film and the oppor-
tunity for such rehearsal or appli-
cation should be reduced to the
absolute minimum.
This would avoid the enormous
inefficiency that results from the
normally very rapid rate of for-
getting which occurs almost imme-
diately after a film, or any scene
in it, has been viewed. Films dem-
onstrating procedures of the "nuts
and bolts" or "knobs and dials"
variety can be used most effec-
tively, for instance, by presenting
only a very short segment of the
filmed procedure- — sometimes only
a few seconds — and then stopping
the film to let the learner perform
the action before going on to the
next one.
For films designed to teach or
communicate verbal skills and in-
formation, frequent rest intervals
between film sequences, or better,
frequent opportunities for active
review and recitation, result in
much better learning of the ma-
terial. Provision for this should,
if possible, be built into the film
from the outset, rather than being
added in by the user.
Careful and detailed specifica-
tion of the exact goal of a film is
as important in the area of atti-
tudes or motivation as it is in the
case of technical instruction or
training.
Only when aims have defined
precisely enough to be measured
unambiguously by the research
psychologist can the question of
how well they are achieved (ot
what has made a film effective or
ineffective) be removed from the
arena of conflicting opinion and
placed on a solid foundation ol
demonstrable fact. (jf
THEY HELPED PIONEER THE 1ST CALIFORNIA CONFERENCE
Above: Elspeih Case, Univ. of Above: Cal. Skillmaii. Directoi
California; W . Kamei, Hughes of Public Relations, Champion
Aircraft Co.; Prof. John W. Paper Co. shows film to Mrs.
Young, Univ. of California. Marvin Becker, meeting aide.
At Left:
H. B. Butler. Chair-
man, Film Pro-
ducers' Assn., with
Clyde B. Smith (dr.,
University of Cali-
fornia producer ana
Conference speaker
Milton Gordon,
California Inst.
Technology,
seated at right.
At Right:
Prof. Charles
M. Hidten,
Dept. of Journal-
ism; Dr. Helen
Hammarberg (ctr.)
and Conference
guest speaker,
Ott Coelln,
(right) editor of
Business Screen.
X UMBER 4
VOLUME 19
1958
'ILM CONFERENCE REPORT
^ , V V
Mass Communications Media
1)V Charles M. Hulten*
Tost of the People at this
-'- Conference, it seems to me,
en"t really wori<ing in the area
: usually call "mass communica-
)ns" at all.
It's true, of course, that motion
L'tures are generally included in
lat are called the mass media,
jt your problems, I would guess,
e the problems of the special
irpose film, produced for the
ecial audience.
You are among those trying to
eak through the roadblock set
) by the concept of this mass
idience. Most of you have to
ink about such problems as em-
oyee or customer relations, use
films in schools, training and
ientation, and scores of other
itribution channels, including tv
annels.
For over a dozen years, I was
volved in the international in-
rmation and cultural relations
ogram of our government. There
was working toward the solution
a problem which it seems to me
related, however indirectly, to
oblems you are here to discuss.
That problem was how, efl'ec-
'ely, to use the mass media to
oaden the understanding of
nerica's policies and its actions
-and, if possible, to bring about
great acceptance of those poli-
os and actions.
Basically, the message we tried
to get across was that America's
policies and programs were of
mutual interest and advantage to
ourselves and to the persons of
the other country. I suspect that
this is the common objective of
virtually all purposeful communi-
cation, whether we are talking to
foreign peoples or to our em-
ployees, customers or stockholders.
It seems incongruous, doesn't it.
that a nation which has developed
the arts of public relations and
selling to such a high point fails
in selling itself? Why have we
failed? Some of our best minds in
these arts have worked at the job,
at every level from the President's
office on down. And we still don't
talk as good as we act!
The reason, I'm fairly sure, is
that we get all tangled up in a
mess of political, social and eco-
nomic verbiage — much of it de-
signed for home consumption in-
stead of for people overseas — and
we hold on to meaningless symbols
and concepts instead of telling our
story simply and directly. Our
blacks are all black; our whites are
all white. As communicators, we
are out of touch with those we are
trying to reach.
What I am trying to say goes
for American business, too. I think
business "often acts better than it
talks." And it looks as if the crises
in this field may be even more criti-
cal for our future than in the field
of diplomacy. If we can find a way
to tell our story better — even a
little better — at such meetings as
these, perhaps that future will be
more secure. 8'
*Professor nf .lournali-in. Univeisily uf
California. Berkeley. .A.s.sislant Direitcir,
OWI. 1944-4.5: Deputy Assistant, .Secre-
tary of .Slate for Public AfTairs, 1946-47:
General Manager. International Informa-
tion Eflucational Kxchaniie Pro{;rain. De-
partment of .Stale, 19.50 .SI: European Di-
rector, llEEP, 1951-.S4.
How Films Are Made
— ironi vinti'ppiian t» iinishvd print
MouiiRATOK: G. K. Walker. President. Gene K. Walker Produc-
tions: Panelists: Allison J. McNay, Supr. Pub. Relations Motion
Pictures, Statiilard Oil Co. of Calif. ; Willard S. Briscoe. Manager
of Publications. Bethlehetn Steel Co.: Donald M. Hatfield. Presi-
dent. Pacific Productions: H. B. Butler, Vice-President and
Treasurer. W. A. Palmer & Company, Inc.
'T^HE Mutual Responsibilities
-'- which sponsors and producers
share in the creation of a success-
ful motion picture were outlined
in a panel discussion on the sub-
ject, "How Films are Made — from
Conception to Finished Print."
For purposes of the discussion,
sponsor-members were the Public
Relations Director and the Mar-
keting Director, respectively, of a
mythical "Western Oil and Steel
Corporation," and producer-mem-
bers represented an equally hypo-
thetical film company known as
"Film Producers, Inc."
The "sponsors" had a communi-
cations problem in which a good
motion picture could be of tangi-
ble help. The "producers" wanted
to make the film.
To begin with, the two "spon-
sors representatives" couldn't
agree on the method of selecting
their producer. One wanted to use
the same one he'd used in the past,
and in whom he had confidence;
the other wanted to put the project
out for competition among several
producers.
The panel agreed that this would
be satisfactory, so long as final de-
cision was made on the merits of
each producer's ideas, rather than
on price.
"Producer" representatives
agreed to submit a story treatment
as part of their competition, but
insisted that the sponsor should
pay a fair price for this service,
even though the "producer" might
not get the production contract.
The "sponsor" representatives
agreed to this condition.
Discussion brought out the pro-
found research necessary to de-
velop a successful script. Most im-
portant was that the sponsor must
assume a full measure of responsi-
bility in this regard. Inadequate
research, it was agreed, can only
result in an inadequate script.
"Sponsor" representatives
wanted to know, "How can we be
sure of getting the film quality for
which we are paying?"
"Producer" representatives, in
answering, established the control
factors which the sponsor may
exercise during the course of pro-
duction:
1. Over the integrity and tech-
nical accuracy of the script; 2. Dur-
ing photography, via the sponsor's
technical director; 3. At assembly
of the rough-cut; 4. During refine-
ment of the working print; 5. At
final revision of the narration
script; 6. At the approval-showing
of the assembled work-print with
sound.
The sponsor's technical director,
the panel agreed, must be "a man
who knows what he's doing." It
also agreed that the sponsor's pri-
mary control of quality is through
selection of a producer with dem-
onstrated ability and integrity.
Production of a film, it was
jointly agreed, is a bilateral respon-
sibility. The end product can be no
better than the creative effort
which sponsor and producer jointly
and harmoniously contribute. R'
Film Production Techniques
by Clyde B. Sntitli. Motion Picture Producer, Univ. of Caliioriii;
"lY/foTioN Pictures as used in
^^-^ business and industry are
primarily means for transmitting
information to an audience. If you
have a body of information on the
one hand, and an intended audi-
ence on the other, the choice of
production techniques must be
made so that the information will
be transmitted most effectively to
the intended audience. If one starts
a film production project with the
attitude — "I think it would be
wonderful to make an animated
film" — he is courting disaster.
If, on the other hand, you say,
"I have such and such informa-
tion to get to such and such an
audience, and it seems that anima-
tion is the most effective way to do
this," the situation becomes en-
tirely different. So before making
BUSINESS SCREEN MAGAZINE
any decisions about production
techniques, a good many other
decisions must be made.
Perhaps the most effective way
of starting any film project is to
write a simple and concise state-
ment of purpose. The entire film
project can grow out of this state-
ment of purpose.
Each phase of the production
can be tested against the statement
of purpose. This procedure will
lead to intelligent decisions about
information to be included, about
the audience to whom the film
should be addressed, and about
the techniques to be used in the
production.
The statement of purpose can
vary from a sentence to a para-
graph or so. But if it begins to run
to two or three pages, watch out.
You are probably trying to in-
clude too much in a single film.
A brief note about dual purpose
films. The nature of the films made
by business and industry is such
that there is often both an explicit,
and implicit purpose.
Whether a company has an in-
ternal production unit, or utilizes
the services of the many excellent
commercial producers, each is
faced with the same problem which
lies between the information to be
transmitted and the audience — the
production of the film.
The structure of any film can be
reduced to three basic elements —
sight, sound and time. In a well-
made film the elements of sight and
sound are inseparably inter-re-
lated, each separately and both
together represent developments
in a time sequence.
At various phases of production,
the producer is concerned with
what the audience will be seeing
or what the audience will be hear-
ing, but at all times he must con-
sider the effects of these two
elements when synthesized into a
co-ordinated whole.
No matter what production
techniques are used, the producer
is concerned with visual elements
in motion, with linear and spatial
composition, with visual rhythms,
and with corresponding elements
on the sound track. In the kind
of films we are discussing, all of
these elements are used to express
ideas, to transmit information.
These things are basic: the sight
and sound and the time structure
of a film. But in determining what
is going to be seen on the screen
and what will be heard through
the loudspeaker, many, many
choices are open. ^'
FILM CONFERENCE REPORT
Films in Employee Relations
by John V. Zuckerman*
EMPLOYEE Relations begins
where there is work to be
done; where job requirements must
be set.
Motion pictures can be used to
record permanently job perform-
ance for later reference in develop-
ing job analyses. While the "audi-
ence" for these films is limited, the
footage may later be used in other
films for other purposes.
In recruiting employees to fill
a new position, a general orienta-
tion film may be used to great ad-
vantage in visits to schools and
colleges, showing in commercial
theaters, over tv as a part of com-
mercials, and the like.
A unique use of films in larger
companies is the so-called Assess-
ment process. A film of a candi-
date for a distant job may be
made, and sent to several offices,
to eliminate travel by the job can-
didate. While there are difficulties
to be overcome in such use of
films, and although the "audience"
is limited, they may still be fruit-
fully employed.
In indoctrinating new employees
into the company, films often are
used in the same way as in re-
cruitment. Here, special films may
be made on company benefits,
products, etc., in addition to the
general orientation films.
Once the worker is on the job,
films are an important part of
training and development. They
are employed best where their
power to recreate multi-sensory
experiences in motion is needed.
In safety briefings, union-man-
agement relations, and other sim-
ilar areas, films are not used as
much as they might be. For in-
stance, if the company is planning
to move its plant, films could help
to "sell" the employees on the de-
sirability of the new location.
In employee recreation, films
*Manager of Personnel and Plant Serv-
ices, Ampex Corporation, Redwood City.
Information .Specialist, Armed Forces
Radio Service, 1946; Director of Radio
Workshop and Audio-visual Aids Pro-
gram, Stanford llniversity, 1947-48; Re-
search Assistant. Instructional Film Re-
search Program. The Pennsylvania State
College, 1948-49.
can be used effectively as a self-
improvement medium; off-duty ed-
ucation programs are often part of
such a program.
During plant tours, "open
houses," and other community-
relations activities involving em-
ployees and their families, films
can play an important good-will
building part. \^
Employee Training With Films
by Milton Gordon*
"]Y/| OTioN Pictures Can — and
-'-'* do — have an important
function in business and industrial
training. But their value as a train-
ing tool can be both used and
abused.
Let's consider some principles,
and cite some examples, as to why
business and industry use films.
1 . Motion pictures can arouse
emotions and change attitudes.
Marshall Field & Company de-
partment store used its film. By
Jupiter, to remind its employees
that concern for the customer will
result in much greater satisfaction
for the customer.
2. Motion pictures can give new
concepts of things outside the
range of experience.
Films used during induction
give employees a panoramic view
of the company and its products
in a far more efficient and eco-
nomical manner,
3. Motion pictures are authori-
tative. They can teach people who
would not respond to an in-
instructor.
Employees who normally would
express little interest and concern
about the structure of our econ-
omy, have demonstrated interest
and personal identification when
the film In Our Hands was used.
4. Motion pictures have draw-
ing power. People will come to a
movie who would not attend a
lecture.
Evaluation of training sessions
consistently shows that trainees
feel that the film sessions have
been one of their most profitable
experiences. Frequent requests are
made that "my boss should see
that film."
"Ph.D.. Associate Director. Management
Development Center, California Institute
of Technology, Pasadena. Formerly As-
sociate Director of the Marquette Univer-
sity Management Center, which he helped
to establish. Ph.D. from University of
Wisconsin with major studies in guid-
ance, psychology and personnel manage-
ment.
5. Motion pictures are valuable
because they give everyone in
successive audiences the same
message.
While this might be questioned,
it has been found that in a step-by-
step process, such as was shown
in the job instruction film. Instruct-
ing the Worker on the Job. the
steps became meaningful and the
same message was received by all,
6. Motion pictures can teach
faster than lectures or slidefilms.
This has been most evident in
the safety training field, where
large groups have had common
safety problems brought home tc
them quickly in a most vivid
fashion.
7. Motion pictures can teach
more fully than the lecture method
of teaching.
In using the film, Production
5 J 18. with the handout problems,
communications became more re-
alistic than in most other attempts
to "drive home" such concepts.
8. Motion pictures can reach
people of less education.
The film. Of Pups and Puzzles,
teaches some of the fundamentals
of selection and demonstrates some
of the basic research in the psy-
chology of learning in such a
fashion that trainees, with little
education, could relate the film tc
their supervisory activities.
9. Teaching given by motion
pictures is remembered longer.
Trainees remember material
presented by films 35% longer
(CONTINUED ON NEXT PAGE)
NUMBER 4
VOLUME 19
ILM CONFERENCE REPORT Films in Community Relations
dnt'd from previous page)
iD material presented without
' use of tiims.
The usefulness of films as train-
: aids can be abused, too. Here
' some examples:
Showing a film to a training
)up with no specific purpose in
nd. on the theory that a film
most any ) would provide a
)d change of pace.
Not previewing the film before
)wing it. One manual training
tructor, for instance, ordered
ilm on "filing" and showed it
his class without a preview. The
ing" turned out to be the kind
ecertary would (or should) do
— but not the kind that would in-
terest a manual training student.
Not preparing the group before
showing the film. An example is
the military establishment which
ordered all personnel to see a film
on security, without giving any
further explanation or preparation.
It was a waste of time for most of
(hose who saw it.
No follow-up discussion. Much
of the value of any training film
may be lost if its main points and
concepts are not reviewed.
Improper scheduling. Showing
a film when it's available, rather
than when it's needed, doesn't
help; it just adds to the confusion.
hv R. C. Skillniaii. Dir. of Public Relations, Champion Paper Co.
Films on TV Service Time
1 lioMias F. Muliahi'v. Director of Pul
Affairs, KRON-TV
usTAiNiNG Time for showing
industrial and special-interest
IS is available at every television
ion in the country. You and
ir clients doubtless know that
; tv exhibition is often worth
idreds of private showings, even
he film is programmed on tv's
;aiied "dog" hours.
\s a programmer of such films,
lake bold to nail a thesis or two
the door for producers to
ider.
vJobody sets out to make a dull
vie. ever. But in a mass medium
tv. the demands are greater.
;re is no captive audience of
:disposed enthusiasts. The
ver may walk out on you at any
e. and with impunity, by simply
<ing the dial.
lo do your professional best to
p interest high — and please for-
about the alleged " 1 3-year-okl
nind." There's no such animal.
Remember — tv stations are in
business of selling time, not
ng it away. Films ridden with
rt and covert plugs have scant
spects of lighting up a tv screen.
/Iain title and end credits are
timate; and your client's prod-
or trade mark may be seen
n time to time if it is not ob-
;ive. A rule of thumb: see the
product or service, and hear about
i'. once in a half-hour picture.
Exceed that and you may get a bill
for air time.
Now for the regions of taste. In
a broadcast medium, the audience
is not an exclusive one. Everyone
within reach of a receiver is a po-
tential viewer. Outrageous bad
taste, of course, is obvious; bor-
derline bad taste is harder to spot.
Follow your native sense of pro-
priety, and the Motion Picture
Production Code, and you won't
go far wrong.
Without greatly harming your
subject's story demands, try to
bring in your picture at a running
time suitable for tv play . . . be-
tween 13:00 and 14:25 minutes
for a quarter-hour slot and 27:00
to 29:25 for a half-hour are op-
timal lengths. Half-hour holes, in-
cidentally, occur most often in tv
program schedules.
Color? By all means. TV color
is burgeoning; take advantage of
it.
Send clean prints. You'll find
tv film departments stalled with
competent people who won't han-
dle your film negligently. But to
avert complaints, check each print
before you send it. Look for suf-
ficient leader (heads and tails),
rough splices, torn sprocket holes,
and the like.
Finally, if you distribute your
own film, allow enough time for
each station to play the film with-
out crisis-pressure. Arrange the
next booking so that film can be
shipped by dog-team and still make
the date. Four days should be
ample, in most cases. Ijjj'
THE Use of films in a commu-
nity-relations program must
first start with your own company's
philosophy about community re-
lations. If you don't have one, I
can't see how you can use films
to help toward a goal you haven't
first fixed in your own minds. A
movie often fails to do a job for
a company because management
never clearly spells out at the out-
set what it was intended to do.
The second requirement leads
directly into the making and use
of films as part of your community-
relations program. Good films
must answer a need; an audience
need as well as a corporate need.
How do you establish that there
is a need? You ask questions,
like:
Do people in our plant commu-
nities have a generally favorable
attitude toward our company?
Do they know what we are try-
ing to do and how we are trying
to do it?
Do they think we have a cor-
porate philosophy that includes
their well-being as well as that of
the company?
If the answer to these questions
is "no," then you'd better revamp
your community relations activi-
ties. And films might very well fit
in nicely.
Your purpose, then, in using
films will be to help crystallize
community attitudes about your
corporation. They help open doors
to accurate knowledge about your
company. They help give you a
corporate identity.
People feel about a company
like they do about other people.
They don't really care what a man
does for a living. They want to
know if he's a good guy or a hiul
guy. We want our films to show
people we're a good guy with good
intentions and with the know-how
and experience to put these inten-
tions into action. lj|i|'
Film Use in the Schools
by Stanley B. Brown*
A N Outstanding Value of mo-
-'^ tion pictures in education lies
in their ability to push aside the
confining walls of the classroom
and bring the world into focus as
an aid to learning.
By bringing time, space and
object-content problems into con-
trol, motion pictures are valuable
extension tools that can bring
about better teacher-pupil com-
munications.
Educational motion pictures are
of particular importance to teach-
ers at all grade levels through their
vital ability to present to learners
an edited version of reality.
The desirable factors of pre-
senting meanings involving mo-
tion, compelling attention, control-
ling time, space and motion, aug-
menting or reducing actual size,
and encouraging desirable social-
scientific attitudes are basic land-
marks that competent teachers
capitalize on for ellective teaching
by means of educational films.
However, for films to be used
most effectively in the classroom,
the proper environmental stage on
the part of students must exist.
Students should express a need
to see and hear the film experience.
Attention should be given to prob-
lems of vocabulary that may be
raised by the film; and the teacher
should assume the responsibility of
seeking answers to questions that
might be brought up by the student
audience.
Question -and -answer periods
immediately following the film's
showing are important. They give
the teacher a valuable opportunity
to evaluate the interest and worth
the film has had for the pupils.
Stimulated by motion pictures, ed-
ucational experiences can be a val-
uable exploration by both pupils
and teacher.
In connection with the use of
films in the classroom, certain cau-
tions should be observed. The
teacher should be careful to clar-
ify for pupils those instances which
may lead to incorrect concepts of
time and space, distorted impres-
sions or conclusions, and to mis-
understanding which may arise
from too general or too vague con-
tent treatment. l^'
* Lecturer in Education anil SuperviMu
nf Audio-visual Education. University id
('alifornia, Berkeley. Doctorate in Audio-
\isual Education from .Stanford I'niver-
silv. Associate Professor of Education.
I nisersitN nf Colorado. iy.Sl)..%.
BUSINESS SCREEN MAGAZINE
A PrDhlem Every Family Faces
New BBB Film Explains a Funeral Director's Functions
Sponsor: Association of Better
Business Bureaus, with the co-
operation of the National Fu-
neral Directors Association.
Title: To Serve the Living, 21] 2
min., b/ w, produced by Pathe-
scope Productions.
'k Because the Better Business
Bureaus handle nearly 2 ' .. million
public contacts a year, they know
people as few organizations do.
and they know the confusion
which many people experience un-
der emotional stress when death
visits a family. Most people are
ignorant of what the requirements
and needs are in making funeral
arrangements, and the Bureaus
know many people purchase fu-
nerals which either are not fitting
to their requirements or are be-
yond their means. This film, there-
fore, has been produced with the
purpose of helping people better
understand something which hap-
pens every day and which every
family faces on an average of
once every ten years.
To Serve the Living is unique
in that it is perhaps the first time
the subject of death and the im-
mediate problems and impact on
a family have been dramatized for
public showing. The story drama-
tizes how one family reacts when
death suddenly strikes. It shows
how the need for funeral arrange-
ments have different meanings to
the widow, her son, daughter and
brother-in-law. Difficulties on
conllicting attitudes and emotions
are settled with the aid of the
funeral director who helps the
family plan the funeral that will
be proper for them. The film also
shows the services a funeral di-
rector provides and how he not
only can help a family make im-
portant decisions in a time of emo-
tional stress, but how he handles
matters required by law.
Better Business Bureaus" sur-
veys have found that people gen-
erally know very little about a
funeral director's duties and serv-
ices beyond what is visible to those
who have attended funerals. The
film's purpose is to show that
funeral directors serve the living
as well as care for the dead.
The story was written by Mr.
and Mrs. Ralph Schoolman, whose
scripts in the human relations field
have always been outstanding.
William M. Nelson was executive
producer.
250 prints of To Serve the Liv-
ing are available for public service
television and private group show-
ings. Each of the 110 Better Busi-
ness Bureaus will have a print for
use in their localities and prints
will be available from the National
Funeral Directors Association for
showings in areas where BBBs are
not located.
This is the first of the Associa-
tion of Better Business Bureaus'
series of public-interest films pro-
duced with the cooperation of
business and professional groups.
Fred Tiitile. a college boy, comes
liuiue to find his father has died.
A neighbor offers his assistance.
Fred comforts liis mother who is
greatly shocked. The family is not
prepared to face this emergency.
\ He tells the funeral director he
j wants a family service. He does
not want "strangers" to be there.
File Futile fatnily attends the
funeral services. The funeral di-
rector handled all the details.
NUMBER 4
VOLUME 19
Biggest single audience — over 3,000 persons — saw "This is
New Jersey" a/ the state Educational Association convention.
"Jersey" Makes a Millinn Friends
Audiences, Governor Praise New Jersey Bell's Film Portrait
SINCE Its Debut just a year
ago, the New Jersey Bell
Telephone Company's film. This
/.v New Jersey, has been winning
friends and influencing people for
the Garden State in spectacular
fashion. 130 prints of the color
film portrait of the state ( produced
by Owen Murphy Productions )
have played to over 15,000 audi-
ences and an estimated 1,500,000
people.
The avalanche of requests that
rolled in following last year's pre-
view before state dignitaries, and
the first announcement of the film
in the company's bill inserts have
far exceeded the most hopeful
predictions. Today, even though
it is a year old bookings are being
made into 1959.
The film is also being shown at
the Brussels World's Fair by re-
quest of the U.S. State Depart-
ment through Governor Robert B.
Meyner. The Governor has been
outspoken in his high commenda-
tion of the company for sponsor-
ing the picture.
NBC has selected This Is New
Jersey as one of several films de-
picting typical Americana for use
in closed circuit television at the
Brussels Fair. »
Above: Gov. Meyner (left) and
Mrs. Meyner present a print of
"This is New Jersey" to U. S.
Commissioner General Howard S.
Cullman at Brussels World Fair.
Right: day-by-day scoreboard of
the film's bookings is kept by
James F. Campbell, motion picture
manai^er, and W. F. Reinhert.
i
A New Bell System Film Shows:
TherEs IVo Dne Answer
to Gnnd Supervision
Recognizing Workers as Individuals
Presents a Major Management Problem
A Supervisor Remarks to his men; "You
guys have a world of opportunity. This
place is wide open . . . why don't you try one
of the other departments? Or maybe you'd
hke some Central Office experience."
One of his listeners feels: "Wonderful boss
that Matt Jordan. Always trying to give you
little tips . . . help you along."
But another thinks: "There he goes again . . .
always pushing . . . always riding me. Can't
ever satisfy that guy."
This little exchange illustrates what is com-
ing to be regarded as one of the most important
human relations problems of industry today.
How can the average Supervisor ... in addi-
tion to all the other roles he must fulfill . . . de-
velop the kind of communications skill that
will enable him to get through to his men . . .
touch the hidden springs of motivation that cre-
ate understanding . . . good will . . . enthusiasm?
The Bell System . . . employer of over three
quarters of a million people ... is tackling this
management challenge with a series of films
that explore such questions as these. The first.
More Than Tellini;, described how Supervisor
Matt Jordan learned the importance of fulfill-
ing the employee's legitimate need to know
about his company ... his job ... his future.
The sequel No One Answer," takes Matt into
the thornier problem of dealing with the in-
dividual personality traits that cause different
people to react in radically different ways to
Matt Jordan . . . is he the friendly, helpful
advisor that Downs believes him to be when he
siit>fiests ways of advancement . . .
Above: Mait Jordan learns that
no two employees react in the
same way to a suggestion; each
presents an individual problem.
the same boss or the same job situation. Both
motion pictures were developed and produced
for A. T.Si. T. by Henry Strauss & Co., Inc.
In No One Answer we see two men in Jor-
dan's crew . . . Kiley and Downs . . . working
on the same assignments . . . for the same pay
. . . under the same leadership. Downs is co-
operative . . . interested . . . productive; Kiley,
with no less natural ability, no less desire to do
well, is bored, frustrated, resentful. He inter-
prets everything Matt Jordan does as persecu-
tion . . . and Matt is baffled when what he be-
lieves is kind and sympathetic treatment fails
to make any dent in the wall Kiley has thrown
up around himself.
Says Matt of Kiley: "Sometimes you just
can't get through . . . just can't understand
some guys."
Says Kiley of Matt: "1 tell you . . . that guy
gets harder and harder to understand."
With tension piling up to the breaking point
. . . and the company and the employee both
the losers in this tug of wills . . . Matt suddenly
comes to realize that the old golden rule "Do
unto others as you would have them do unto
you" is not the complete answer to the prob-
lem of communicating successfully with another
... or is he, instead, the hardfisted, over-
hearing boss that Kiley thinks he is, always
looking for something that's wrong?
Jordan learns that the same order, if given in
the same way to two of his men, encourages
one, hut angers the other.
Downs and Kiley compare opinions on Jordan.
Kiley is ready to quit, hut Downs feels he is
being helped by Jordan.
individual. With a subtle, but all-important
twist, he applies a new principle: "Do unto
others as they want to be done to." Dealing
with everyone alike can be the most unfair kind
of treatment; fairness . . . and success . . .
come from creating the kind of climate between
you and the other person that best suits his
individual requirements.
No One Answer handles Matt's dilemma with
impressive realism both in the development of
the problem and its solution. There is no sud-
den and glorious happy ending . . . only the
first indications of a slow growth of understand-
ing between Kiley and Matt. The rewards of
such understanding, the film implies, are open
to any supervisor who learns to look beyond
himself and into other men. If
^^■igft?^.
Mounting camera in locomotive to
film Chicago-New York freight rim.
The Central's Story
A Great Railroad Uses a Film to
Point Up its Economic Importance
Sponsor: New York Central System.
Title: The Big Train, 30 min., color, produced
by MPO Productions, Inc.
■m Alfred E. Perlman. president of the New
York Central System, thinks that now is a par-
ticularly good time to release a film like The
Big Train. With financial crisis facing many of
the nation's railroads, and when Congress is
actively considering measures to allow the in-
dustry to more effectively help itself, a movie
such as this can do much to put the railroads'
plight in proper perspective.
Rails Seek More Equal Treatment
Although in toto a survey of modern rail-
roading methods, The Big Train's reason for
being is to say (and Mr. Perlman says it in the
film) that the present transportation policy of
the government is unfair to the railroads. If the
policy continues, the railroads cannot. Mr.
Perlman points out the free roads for trucks,
the government-built airports and bus terminals,
while railroads, which pay their way com-
BUSINESS SCREEN MAGAZINE
pletely. are stifled by archaic regulations at
every turn.
But, he affirms, the railroad industry must
not die, and is not dying now despite its handi-
caps. To illustrate, the film shows scientists
at work with the instruments in the Cen-
tral's new Technical Research Center in Cleve-
land; the pushbutton operations of the new
Frontier Yard at Buffalo; the Central's Freight
Service Bureaus and how they operate to keep
track of every one of the cars on the system
through automatic teletype and I.B.M. equip-
ment; and electronic traffic control at work on
the main line.
Film Chicago-New York Freight Run
The Big Train concludes with the dramatic
night ride of NY-4, one of the Central's Early
Bird freight trains between Chicago and New
York.
Throughout The Big Train, which is being
made available for public showings (via Mod-
ern Talking Picture Service) throughout the
Central's 11 -state territory, is woven the mean-
ing of railroads to the growth of the country
and to the standard of living of the American
people in terms of jobs and income. ^
High atop a signal tower, Victor Solow
of MPO Productions (right) sets up
his camera for a sequence in New York
Central's "The Big Train." Solow
also was the film's producer-director.
Man at left is a signal maintainer.
'^ffT^'m
Fact Films far Tnuqher Selling
Connpetition Is Keener, So Texaco Gives Its Dealers Points They Can Sell With
Sponsor: The Texas Company
Titles: Facts About Texaco Gasolines,
Facts About Havoline Motor Oil,
Facts About Texaco PT Anti-Freeze.
Producer: Audio Productions, Inc. All are
20-minute color motion pictures.
fV Competition, though never missing, has re-
surged to new highs among the petroleum mar-
keters. Stepped-up advertising is no longer
mainly concerned with the joys of motoring,
or the friendly dealer's clean rest rooms, it is
now old-fashioned slugging — product against
product.
In this sales climate, dealers more than ever
are hungry for solid product information. They
want to know why Havoline is better, what
Petrox does that is so special, and how modern
cooling systems are different from the past.
Dealers want to know the background of their
competitive advantages and to learn the best
selling words to describe them.
Texaco's annual spring dealer meetings are
keenly tuned to the times. This year, to match
the highly competitive situation, the company
has fizzed up no gimmicks, but hews directly
to the line of telling dealers that the products
Like carbon on the lamp's chimney, fuel
that doesn't burn coats engine cylinders.
they are selling are unsurpassed — and this is
the way to sell them — with facts.
In the meetings, some of which are still going
on, Texaco dealers are shown solid proof of
the necessity to drain cooling systems, spring
and fall. They can describe the development of
bigger and hotter engines, year by year, that
have no more cooling capacity than old, smaller
engines — thus the systems must do a more
effective job than in the past.
Texaco dealers can tell customers the story
of sticky valve lifters, and how Halvoline is
successful in preventing varnish deposits on
the lifters. They can explain how Petrox burns
up lead deposits on plugs and cylinders and
keeps them clean.
Texaco has always included factual product
films in sales meetings, and good film material
was already available from past years on gaso-
line and oil. Making no attempt to be light or
gay, these two subjects were re-written and re-
designed into two new motion pictures. Facts
About Texaco Gasolines, and Facts About
Havoline Motor Oil.
To round out an hour's solid product train-
ing, and constitute the main part of the ses-
sions, a brand new film was produced, Facts
About Texaco PT Anti-Freeze. ^
Warm vapors striking cold glass causes
moisture: same thing happens in motors.
S U .\I B E R 4
VOLUME 19
1958
Left: St. Mary Lake in
Glacier National Park, one
of the scenic gems pictured
in the Great Northern
Railways' new film to
promote tourist travel.
PuUiiiq an XinpirG" on Parade
Great Northern Promotes Its Area for Commerce, Vacations
iPONSOR: Great Northern Rwy.
FlTLES: Empire on Parade and
Glacier National Park, pro-
duced by Empire Photosound.
Incorporated.
'V The film stories of the develop-
nent of the Great Northwest as a
irovving industrial empire, and one
if its principal attractions as a
/acation-land. are the subjects of
wo color and sound motion pic-
ures recently completed for the
■jreat Northern Railway by Em-
)ire Photosound, Incorporated.
Empire on Parade, a 41 -minute
ilm. romanticizes the development
if the Northwest in an industrial
vay, and tells the story of the
lasic and efficient service which
I modern railroad renders in the
zrowth of such an area.
Promotes Tourist Travel
Glacier National Park. 22 min-
ites in length, aims to help the
lublic become better acquainted
vith one of the country's largest
lational parks, and to promote
ourist travel there. The Great
Northern serves Glacier Park on
ts Chicago-to-Seattle route, and
iwns and operates the park's ho-
els and concessions.
More than 30 industries are pic-
orially and narratively highlighted
n Empire on Parade — all of them
ilong the Great Northern's right-
if-way. The film takes viewers
rem the open pit iron ore mines
)f northern Minnesota to the
vheat fields, copper mines and
nountains of Montana and the
ipple orchards and lumber indus-
ry of Washington.
Two Years in Filming
Although it is principally the
;tory of a railroad. Empire on
"arade also touches on other forms
if transportation . . . ore boats
in Lake Superior, fishing lleets
n Puget Sound, the aircraft indus-
ry with jet airliners and B-52s,
md piggy-back type trucks.
Highlighting modern methods in
Teight handling are scenes in the
ailroad's Gavin Yard at Minot,
^. D., showing use of electronic
controls for switching, communi-
cations, sorting trains, all with an
eye toward speed and efliciency.
The work of two summers went
into the making of Empire on
Parade; roughly fifty thousand
miles were covered by the produc-
tion crews.
Glacier National Park opens
with travelers being greeted on
their arrival by Blackfoot Indians,
dressed in tribal regalia. The vast
mountain scenery is shown as
buses take guests through beautiful
mountain highways.
Various sports and recreational
activities open to visitors are cov-
Abo\c: 1/ s( c/jc ji'iiii the (ivdii
Northern's. "Empire on Parade."
ered by colorful photography. One
sequence deals with a pack trip to
one of the park's secluded lakes,
high in the mountains. Another
sequence shows interesting wild
animal shots, including the wary
mountain goat.
Both films are available for free
showing. Inquiries should be di-
rected to the distributor. The
Princeton Film Center, Inc.,
Princeton, New Jersey. I|||'
Films in a "Space Age"
■A- The film story of the Martin
Company, builder of missiles and
planes and the fascinating story
behind X Minus SO Days, satel-
lite launching epic, plus the Nose
Cone film of Cook Electric in our
next issue!
Camera crew prepares to film a scene for "The New Giant."
A Film for the Electronic Age
Hughes Aircraft Explains Its Business to Its Customers
Sponsor: Hughes Aircraft Co.
Title: The New Giant, produced
by La Brea Productions, Inc.
A Vast New Industry, military
-^^ electronics, was born in this
decade as an integral part of man's
unceasing efforts to conquer space.
As with any new industry, many
of its manufacturing and produc-
tion problems are not known or
understood, even by its very best
customers.
Few persons outside the man-
agement end of electronics manu-
facture realize how carefully this
equipment must be made. The
ultra-sensitive electronic devices
used in modern planes, missiles,
tracking stations and other mili-
tary applications must be produced
to practically zero tolerances.
Can't Afford a Failure
Not only is the production of
this equipment extremely critical.
Finished units must be tested and
re-tested for performance under
all conditions imaginable. For fail-
ure of even the tiniest component
may cost the lives of many men,
and certainly the loss of thousands
of dollars in military equipment.
Aimed at promoting a better un-
derstanding of this giant new in-
dustry is a 20-minute color film
sponsored by Hughes Aircraft Co..
one of the leaders in the field, and
produced by La Brea Productions.
Test Facilities Emphasized
Aptly tided The New Giant, the
film graphically shows the variety
of production and testing facilities
needed and used by Hughes Air-
craft Co., in supplying electronic
units and parts for military uses.
Manufacturing standards, the
film explains, must be extremely
high. Skilled workers are needed
to produce the complicated equip-
ment. Then the sub-assemblies and
completed units must be tested and
re-tested at many points along the
line, so that when the equipment
is installed it is as nearly perfect
as human — and electronic — brains
can make it.
Filmed for Hughes Customers
T/ie New Giant was produced
for showing to the military and
government agencies responsible
for the purchase of practically all
of this type of electronic equip-
ment. But the film's description
of ultra-critical manufacturing and
testing processes would be both
interesting and revealing to any
producer of precision equipment.
Notable from a technical stand-
point are some excellent solutions
to some of the lighting problems
involved in shooting cavernous in-
teriors. The film received a "Chris"
Award in the business-industrial
field at this year's Sixth Annual
Columbus (Ohio) Film Festival.
Below: shooting long interiors was
one of the production problems
posed by "The New Giant."
M - ™
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BUSINESS SCREEN MAGAZINE
MEETING A COMMUNICATIONS' RESPONSIBILITY
Three Human Relations Films
Exemplify a Producer's Credo
Ijy Robert Seymour. Jr.
SOME Three Years Ago, this
magazine published an article
reporting on a new film concerned
with the subject of gerontology
called A Place To Live. The arti-
cle explored a new concept of film
making being initiated by the film's
producer. Dynamic Films, Inc.
The point made, as stated by
Nathan Zucker, president of the
company, was that: "It is about
time we producers stopped meas-
uring the films we produce only
against the direct contracts we
have. We are in an important
position in a mass communication
medium that puts upon us the re-
sponsibility of producing films
where they are needed. If the
funds are not available it is up to
us to find the way. Dynamic will
continue to explore every avenue
possible to make available films
that have an important contribu-
tion to make in our society."
Program Being Expanded
It is now three years later and
this program, tentatively begun
with A Place To Live, is now
wheeling into second gear and
heading for the open spaces.
Based on the premise that the en-
tire sponsored and non-theatrical
film industry has an obligation and
responsibility to fulfill as purvey-
ors of motivational communica-
tion tools and that this industry
should no longer exist on the "give
'em what they're paying for" phi-
losophy. Nat Zucker has set about
to bring audience and producer to-
First film, "A Place to Live." is
a vivid portrayal of old age and
the many problems it presents.
gether on the common meeting
ground of films produced in sen-
sitive areas of immediate interest
and concern to the American peo-
ple. The theory is that there is a
large audience prepared to support
the non-theatrical film if it is made
on a high enough quality level and
on subjects of current interest to
the population. In a sense this is
much the same approach as that
which supported the theatrical film
industry for years.
How a Community Reacts
To show that this production
concept is valid Dynamic has now
produced and released three films
in the past four months of such
immediate value as to offer to the
public motivational audio-visual
packages of considerable worth.
Crisis in Leviitown, Pa. is a clin-
ical film document exploring the
attitudes of prejudice under the
stress and strain of actual condi-
tions and analyzing these attitudes
via a commentary prepared and de-
livered by Dr. Dan Dodson of the
Center for Human Relations of
New York University. Within this
framework a revealing range of
comments are caught by the per-
ceptive camera and much about
how and why people feel about
their homes and neighbors comes
through below the actual spoken
words. All residents of Levittown,
and all caught in the same web of
violence and distrust, the people
interviewed react quite differently.
— A woman from Kentucky is
for her new Negro neighbors
but feels guilty for this at-
titude.
— A car salesman says "They're
as good as me but I don't
want them living here."
— A housewife's fears come
through as she says simply,
"I have three daughters, you
know."
All in all the film is a fine primer
for the study of a problem soon to
be faced in every community in
the nation.
Probes Neighbors' Prejudices
A second film released in this
series on housing problems is a
well-conceived motion picture. All
Dynamics' crew films a discussion
Way Home." Lee Bobker. director,
the Way Home. Written in a
poetic-dramatic fashion by Muriel
Rukeyser, the film is designed
purely as a motivational tool giv-
ing little or no information but ex-
ploring the basis for community
attitudes and indicating direction.
Performed by a professional cast,
the film traces the effect on a com-
munity when a Negro comes to
look at a house for sale. All the
tensions and pressures, long hid-
den under a facade of quiet, peace-
ful, one-level homogenous living,
rise and boil over and the com-
munity is left to recognize its own
problems and responsibilities.
No solution is offered, but much
is indicated and the documentary
blends realism of the people and
between two neighbors in "All the
is second from tlte right.
So compelling is it that the audi-
ence will seem to become actual
participants as the girl refuses to
"go along with the crowd." A
mirror is held up for the entire
community to see itself.
Already test-run on audiences,
the film reaches deeply into
people's attitudes and creates the
A mother seelis advice on her
church's policy on integration in
scene from "All the Way Home."
their dialogue with Miss Rukeyser's
poetic narration.
As a Young Girl Sees It
The third release in Dynamic's
public affairs series is called An
American Girl. Based on an actual
incident in the middle west, the
film carefully and subtly traces the
effect of community prejudice on
a 15-year-old girl who cannot ac-
cept the contradiction between
what people say and what they do.
■An American Girl" pictures the
effects of community prejudice on
a 15-year-old school girl.
necessity of re-evaluating them.
It may be a year before the
ultimate success and validity of
Mr. Zucker's viewpoint can be de-
termined. He says, "We believe
the audience is there, and we are
willing to supply provocative film
programs that they can support.''
The films are produced by Dy-
namic under the guidance of care-
fully selected committees who con-
trol content and the return musi
come from print sales. If Mr
Zucker is correct the entire fielc
may have to re-evaluate its policies
and operational methods. The
sponsored and non-theatrical filn
field may emerge from its depend-
ence on limited needs creatim
limited films and take a step to-
wards serving the nation with i
wide range of motion pictures
communicating in those areas tha
theatrical films and television can
not, or will not, serve. S
NUMBER 4
VOLUME 19
1958
HELPING THE BLIND TO LEAD A HAPPIER LIFE
Fhe Sightless Learn to Live Aqain
■ilm Stresses Importance of Allowing "Roonn for Recovery"
ponsor: The Seeing Eye. Inc.
^TLE: Room for Recovery, 22
min., color, produced by Stur-
gis-Grant Productions. Inc.
. In the recovery room of the
lodern hospital, special treatments
re given immediately after an
peration. Similarly, the significant
me when newly blinded people
eed special attention from their
miily and from medical personnel
the vital period immediately af-
;r blindness occurs.
Room for Recovery emphasizes
positive approach to be taken
by those who live and work with
blind people. Narrated by Ralph
Bellamy, it is based on the philos-
ophy that blindness need not be
incapacitating. With proper moti-
vation and sufficient determination,
the film stresses, the blind man or
woman can continue to lead an
active, satisfying life.
While the film seeks to foster
an attitude on the part of its audi-
ence, it is at the same time a teach-
ing film. A wide variety of ordinary
activities is visualized, following
the daily life of four typical char-
acters: a young girl, a salesman, a
aking part in normal family ac-
vities nncluding meals) is impor-
mt for newly -blinded persons.
Before the blind person covies home,
doctor and nurse explain how the
family can help restore his morale.
(ilirtiys surprises people who are
(it blind to learn of the variety
f skills and liohhies they enjoy.
Meal are not confusmq if the menu
is explained and the food arranged
on Ihr pidir m a regular order.
housewife and an elderly grand-
father.
Helpful procedures are sug-
gested, all with the idea of build-
ing self-confidence and restoring
morale in the newly blinded per-
son. Underlying theme is that blind
people want no special condescen-
sion, but rather that they should
be given encouragement, confi-
dence, respect and understanding.
Since the film is designed pri-
marily as an aid to doctors, hos-
pital personnel and professional
groups who come in contact with
newly blinded persons, its distribu-
tion will be limited. However, all
applications for its use will be con-
sidered. Requests should be sent
to: The Seeing Eye. Inc.. Office
of Public Information, 9 Rocke-
feller Plaza, New York 20, N. Y.
Medical Hope far the Mentally 111
Sponsor: National Association for
Mental Health.
Title: The Key, 31 min.. b/w,
produced by Campus Film Pro-
ductions.
"' "For those whose life work this
is, there is a truth and a sorrow
that cries to be told ... for the
tragedy of letting people stay men-
tally ill is that it does not need
to he."
This is the comment of a mental
hospital doctor as he tells, in The
Key, the story of a young mother
who becomes mentally ill and
struggles for recovery against the
odds which confront so many men-
tal hospital patients today.
"It does not need to be"'— the
doctor declares and shows how, in
many hospitals, the tide of mental
illness has begun to turn — how the
latest psychiatric treatments are
bringing men, women and children
back to their homes and families.
The Key portrays, in actual
scenes from mental hospitals, the
kinds of treatments which are used
in helping the mentally ill. It de-
scribes the role being played by the
doctors, social workers, psychol-
ogists, nurses and psychiatric aides
in bringing recovery to the men-
tally ill. It pleads for sympathy and
understanding — against stigma and
prejudice.
Scientifically sound on the one
hand, and emotionally stirring on
the other. The Key is more than
a documentary film in the ordinary
sense. It is a very human story of
one woman, yet it is also the story
of the 750,000 mental hospital pa-
tients whom she symbolizes.
In its closing passages, the film
makes a plea to the people of the
United States, urging that they act.
in their community, to give all
mental hospital patients the chance
which only some are getting today.
Speeding a Disaster's Damage Claims
lost people who are blinded want
) go on earning their own living.
Help is most important in the days
immediately after blindness occurs.
Sponsor: National Board of Fire
Underwriters.
Title: Disaster File — Hurricane
Audrey, 15 min., color, pro-
duced by the NBFU Film De-
partment.
■ When Hurricane Audrey devas-
tated coastal Louisiana a year ago
this month such emergency serv-
ices as the Red Cross, Salvation
Army and Civil Defense forces did
a magnificent job in coming to the
rescue quickly to aid the stricken
area's comeback.
Unheralded, but with no little
importance, was the job done by
the insurance industry in providing
quick claim payments to policy
holders so reconstruction could be-
gin without delay.
The NBFU's new film shows
how 360 adjustors from the Gen-
eral Adjustment Bureau moved in-
to the area in a very few days,
worked around the clock, so that
in 29 days 90' ; of the claims re-
sulting from the storm had been
handled, and $25,000,000 had
been paid on the spot to policy-
holders.
General Adjustment Bureau staff
men, working out of the insurance
company's Storm Office, shot most
of the footage for the film. It was
re-edited and scored by NBFU's
Film Department.
Prints for general distribution
and television are available from
the Bureau of Communication Re-
search, 267 West 25th Street. New
York. S'
At preview. R. G. Bachman, exec. v.p.
of General Adjustment Bureau and
Lewis A. Vincent, gen. mgr.. NBFU.
BUSINESS SCREEN MAGAZINE
THE FILM STORY OF THE LEADER DOS SCHOOL
Barbara's trainer meets her as she
arrives at Leader School. His job:
to assign dog that's right lor her.
Before she came, he was busy with
a string of Leader Dogs, learning
each one's habits and temperament.
After obedience training, dogs are
taught to negotiate revolving doors,
board elevators, face city traffic.
Barbara meets her dog, Riiinie. From
now on he will be her "eyes." And
her own course of training begins.
Rinnie helps Barbara regain her con-
fidence: she's like a new person.
Back home to begin a new life, Bar-
bara and Rinnie meet boyfriend Bob.
IVew "Eyes" for Barbara
Sponsor: Lions International.
Title: Whither Thou Goest, 12
min., color, produced by Fred
Niles Productions.
Ti^ One of the many worthy projects
adopted for sponsorship by Lions
International is the non-profit
Leader Dog School for the Blind,
Rochester, Michigan.
Whither Thou Goest tells the
story of how a young girl named
Barbara, who lost her eyesight in
an automobile accident, regained
her confidence and the feeling of
"belonging" again through training
at the Leader School and the help
of a Leader Dog.
Alone, unhappy, confined to her
house because of fear, Barbara be-
came of great concern to her par-
ents before she and her father fi-
nally decided to request a Leader
Dog. She is assigned to a class at
the Leader Dog School, where a
group of men and women help her
find eyes of another kind.
The film shows how Leader
Dogs are trained 12 weeks before
they meet their new masters; how
they are given obedience training,
and studied for their habits and
temperaments. For basic work, the
dogs are taken to Rochester, where
they are taught to observe curbs,
avoid objects, pedestrians, and to
check traffic and other hazards.
Finally come four weeks of ad-
vanced training in crowded areas,
confusing situations, and heavy
traffic — where the dogs learn to
negotiate revolving doors, board
elevators and travel under condi-
tions found in a city.
At the same time, the trainer is
learning to know the kind of per-
son Barbara is, so that she'll be
given the Leader Dog that's right
for her.
Barbara's dog, Rinnie, becomes
her new eyes — her hope and color
in a life of fear and gray emptiness.
Once she learns to receive the mes-
sages Rinnie sends her through the
leather telegraph of a harness, her
training progresses. She learns to
walk at a normal rate, climb steps
(and go down them), board a bus,
go shopping for herself. She and
Rinnie become one person, with
one pair of eyes.
Her confidence restored, Bar-
bara and Rinnie make the trip
back home by themselves, and re-
join her family (and her boy
friend. Bob), ready to resume a
more normal life.
Executive producer for Whither
Thou Goesi was Fred A. Niles; di-
rector, Lloyd Bethune; camerman,
Jim Holder; sound engineer, Frank
Richtcr; and editor, Frank Romolo.
Cecil B. deMille turns actor to hriuu Kansas voters a
"Shnwdnwn'Dn the Right tn Work
"■"/"ansas is One of several states
-*■*- which will be voting on a
"right to work" amendment to its
constitution next November.
To support their efforts to get
the amendment passed, a group of
citizens organized under the name
of Kansans for the Right to Work
has put a sound-color motion pic-
ture to work for them.
The 14-minute color film. Show-
down! has as its featured actor
Cecil B. deMille, a strong pro-
ponent of right-to-work legislation
from his personal experiences in
the radio-tv field. The film was
produced by the Centron Corpora-
tion, Lawrence, Kansas.
Stresses Labor's Free Choice
Intended for free showing be-
fore civic, fraternal, religious, pro-
fessional and women's organiza-
tions in the state. Showdown! is a
documentary-type presentation
which stresses the advantages of
the proposed amendment in giving
individuals freedom of choice as
to whether or not they will join
any labor union.
Next November's voting will
give Kansas residents their first
opportunity to ballot on right-to-
work legislation. Previously, a
bill providing this option had been
passed by the state legislature, but
was vetoed. Later the legislature
secured the two-thirds majority
necessary to submit the issue to
the state's voters.
Prime purpose of the Show-
down! film is to stimulate favor-
able discussion of this important
issue among the various organiza-
this end, a special speaker's guide
has been made available, to assist
group leaders in preparing to show
the film and to encourage group
discussion of the issue following
the showing.
Mailings Promote Bookings
Special folders have been pre-
pared for mailing to organizations
to secure bookings of the film; and
wallet-size cards showing both
the formal text of the proposed
amendment and the manner in
which it will appear on the No-
vember ballot are being made
available for distribution follow-
ing the various group meetings.
Filmed for TV Showings, Too
Showdown! was produced for
the Kansans for the Right to Work
organization by Centron; the se-
quences featuring Mr. deMille
were filmed at the Paramount
studios in Hollywood.
A number of prints of the
"Kansas" edition of the film are
now available for group showings
throughout the state. Prints of the
films for tv use also are being
prepared.
Available to Other States
An edition for use in other
states in which "right-to-work"
legislation is now an issue are be-
ing readied and are expected to
be available soon.
Production of the film at Cen-
tron was under the personal super-
vision of Arthur H. Wolf, presi-
dent of the company. Script was
written by Margaret Travis; direc-
tors were Gene Courtney and
Harold Harvey. »
tions throughout the state. Toward
In the actor's role, Cecil B. deMille (riyht) discusses "Showdown!" script
with Arthur H. Wolf, president-producer, Centron Corporation.
NUMBER 4
VOLUME 19
1958
•niuk.
W^
';J
^^^^^^^^"-'■i :,'filHlflHH^^H
\bove: iiuiichini; udvaiue notices
md cuidieiue report cards for cer-
Ification of film showings at Mod-
■ni's N. Y. headquarters.
PART THREE
[N This Present Era "The
Modern Story"" comes into
ocus and must necessarily he
■ieucd against tiie baclcsround of
^hat may todav be safely called
the sponsored film medium."" For
he film has become one of adver-
isinu and public relation"s most
isefid media, is indeed "'the me-
lium of all media"" as newspapers,
nagazines and broadcasters alike
urn to the screen to make their
iwn promotional stories more
omplete and meaningful.
Who Will See Your Picture?
But today"s film sponsor, proud
larent of one of the hundreds of
olorful new motion pictures which
ome out of the laboratory print-
rs each month, faces a bewilder-
ng array of potential audience
lutlets for his latest creation. The
udience is as broad as all of
Unerica, coast-to-coast; it is as
peciaiized as he may choose, in
crms of youth groups, rural in-
crests, urban adults, factory work-
rs, club or lod«e members, re-
This is the MDDERIV Story
Today, Serving 387 Clients Through a Nationwide System,
This Distribution Specialist Enters the "Era of Innovation"
gional sections of the country,
teen-age girls or college students.
Or it is as general as millions
of theatre-goers in both "hard
tops"" and drive-ins; other millions
of television viewers served by the
more than 500 U.S. stations; or
the hundreds of thousands of va-
cationing Americans who will see
16mm sponsored films at hotels
and resorts this year.
Make no mistake about it: cre-
ate a really interesting film that
ofTers the average American a
worthwhile viewing experience
and the potential is BIG. Multiply
that potential of thousands of audi-
ences by the average sight and
sound viewing time of 27 minutes
per film and any smart business-
man can see the comparative im-
portance in getting a complete
story, a responsive message to
these millionfold audiences.
Distribution a Complex Job
Delivering prints of a new spon-
sored film to these outlets is a
national operation, for the most
part. The sponsor"s headquarters"
organization has to set up film
handling operations, provide ade-
quate inspection, shipping and ac-
counting facilities. And then face
the wasteful, time and print-con-
suming factors involved in express
or parcel-post transport of each
print for long distances.
It is estimated that any well-
liked new pr film must have a
minimum of two to three hundred
prints from the outset to fulfill
nationwide audience requests.
Should it be publicized in the com-
pany"s Life or Post ad, booking
requests will quickly reflect the
450,000 owners of 16mm sound
projectors in the nation's schools,
churches, industrial and commu-
nity groups . . . posing a real
problem in public relations if films
are delayed or requests unfulfilled.
The Sponsor's Film Librarian
This, in essence, is the useful role
which Modern Talking Picture
Service, Inc. was set up to fill.
Modern's distribution network of
regional film exchanges, exclusively
devoted to sponsored film distribu-
tion activities, comprises 28 offices,
strategically located in major U.S.
population centers. Fourteen of
these are company-owned; the
other 14 are operated by long-
time licensees.
By design, these "exchanges""
are "24 hours from anywhere.""
Actually, they are only minutes
away from most potential users.
Located in downtown urban areas
where traffic is high, they"re con-
venient for local film users to
reach; handy to transportation
points for short-haul, quick return
shipments to user groups. Because
of these downtown locations, about
20% of the company's 16mm
bookings are on a "will call"' basis.
This also provides branch person-
nel an opportunity to talk to film
users, to advise them on their film
programming and showings.
This decentralized distribution
system works to the advantage of
both sponsor and audiences. Spon-
sors reach a maximum number of
groups with a reasonable print in-
ventory; audiences get films on
time, more quickly and at lower
transportation costs (which they
pay both ways ) .
It Takes Equipment and People
Visit a typical Modern regional
film exchange and you're quickly
aware of the streamlined, efficient
mechanical equipment re mired to
assure audiences a clean, blemish-
free reel so vital to a satisfactory
viewing experience. Electronic film
inspection equipment handles
every foot of the more than 700
individual titles and tens of thou-
sands of prints which move through
this system for more than 387 cur-
rent Modern film clients. There
are more than 300 trained techni-
cians, bookers, promotional and
shipping employees in Modern's
28 exchanges and at the New York
headquarters.
Modern"s GHO on East 54th
Street in New York City offers a
different kind of picture. Occupy-
ing an entire floor, this "nerve-
center"" houses the extensive tabu-
lating (IBM) and record-keeping
equipment that enables the com-
pany to furnish its clients with
current, complete reports on films
in circulation. An up-to-date list
of 159,726 self-equipped non-
theatrical audiences is promoted
regularly, has increased by 12,000
outlets in the past year. Printing,
mailing and promotional facilities
keep the potential growing and
help keep sponsor costs in line.
Creating Demand for Films
Keeping up with present audi-
ence demand is just one part of
Modern"s job on behalf of its busi-
ness clientele. Creating new de-
mand, reaching out to potential
users of new films is almost as big.
This is "new audience develop-
ment"" and the company exhibits
at major educational and business
meetings of all kinds to stimulate
Jelow: advance booking notices transmitted
rom all over the U. S. are sorted for re-dis-
ribiition, tabulation ami for use by sponsor's
'\eld force if desired.
. . . this experienced corps of statistical typists
at Modern hdq. is tabulating reports, audience
comments, sumtnariziitg audience composition
from field reports for sponsor reference.
Below: heart of IBM operations in New York
nerve center is key punch equipment where
reports, summaries are tabulated to furnish
complete audience data.
BUSINESS SCREEN MAGAZINE
i
audience demand. To broaden its
television coverage, for example.
Modern exhibited a few months
ago at the National Association of
Broadcasters' convention. Contact
with new stations and familiarity
with the problems of television
station him directors were mu-
tually advantageous.
Mailings to listed audiences help
to develop program regularity. A
regular schedule of film shipments
is made to any group requesting
experienced help in film selection.
For industrial plant programs.
Modern created "Movie Day" pro-
grams for cafeteria showings. Many
of these plants have maintained
weekly bookings of films for em-
ployee showings over the past dec-
ade; audiences range all the way
up to the 7,000 workers reached
by a single booking to General
Motors' Electro-Motive plants in
the Chicago area.
Recently, the "magazine" type
format has been developed to offer
women's programs, films for home
economics" interest, for vocational
school use, for rural interests.
What does all this cost the
sponsor?
Booking Rate Is AU-Inclusive
The common denominator of
the field is a non-theatrical booking
to one of Modern's nearly 160,000
such "self-equipped" 16mm out-
lets. The unit price for each
certified 16mm booking is $3.00.
This covers all the necessary func-
tions of promotion, circulation,
print handling, film maintenance
and reporting. Transportation
costs are paid by the user; there
are no minimum fees or advances.
Sponsors are billed monthly on the
basis of actual performances.
Note that $3.00 covers a book-
ing. It is Modern's experience
(and others) that such a shipment
will most often include two or
more showings, particularly if sent
to a school or community organi-
zation. In fact, the average shows
one and eight-tenths sliowings per
booking.
Average 16mm Audience: 100
General interest films reach 100
persons per booking on the aver-
age. That figures out to about 3c
per viewer for a 27-minute experi-
ence. That 3c cost drops consider-
ably when either or both theatri-
cal and television distribution are
included, for theatrical audiences
average 500-to-lOOO persons per
showing and into countless thou-
sands for a tv station showing,
even on Class C time.
But almost any sponsor can send
a film to a requesting group if he
wants to take the time and ex-
pense. It's the rest of Modern's
operation that add up to real value.
Here's where expensive, complex
but highly efiective IBM tabulat-
ing equipment and experienced
people all along the line come into
play:
Measuring the Film's Results
From report cards filled out at
each screening, monthly reports
are made to the sponsor on each
film he has in circulation. These
complete reports show ( 1 ) the
number of bookings; (2) the num-
ber of showings; (3) total audi-
ence (showing men, women, boys
and girls ) ; all tabulated by states
plus a tabulation of audience com-
ments (excellent, good, fair and
some highly personal reactions, as
well) for important reference use,
especially in public relations.
Monthly popularity ratings also
are recorded on new booking re-
quests received from audiences.
Studying them, the sponsor can see
how his film is being received in
comparison with others in the same
general category.
Every three months, detailed
audience reaction reports cover-
MODERN IN THE FIELD
Located in easily-accessible
downtown areas in 28 major
U. S. cities are Modern's regional
film exchanges which serve
nearly 160,000 I6nun film users.
ing that period are compiled for
each film and sent the sponsor.
This provides both an index to
indicate audience acceptance and
a guide to future film making.
Active in Audience Research
Unsolicited letters frequently
come in from viewers, with opin-
ions or suggestions on specific films
or on the value or usefulness of
program guides which either Mod-
ern or the sponsor has provided,
Those with general application are
reprinted in Modern Memos, a
monthly newsletter for present and
potential sponsors. All of these
recording and reporting activities,
besides serving as a "sponsor's
memory" lead into the important
area of audience research.
Working with private research
organizations as well as its own
facilities. Modern has underwrit-
ten nationwide surveys. For ex-
ample, "A Study of Sponsored
Film Utilization in the United
States High Schools" was prepared
by John T. Fosdick Associates, an
independent and impartial market
research organization. 4,226 high
schools participated out of 23,622
high schools contacted, providing
a 17.9% response and some valu-
able guidance data for both spon-
sors and Modem.
Survey Television and Industry
Recently a survey of television
stations sought to determine how
they used business films and how
they thought the material now
being supplied to them could be
improved. Another study was re-
cently completed among training
(CONTINUED ON PAGE 64)
^4nj
Below: printed promotion for direct-mail dis-
semination includes special-interest film lists,
the widely-distributed "Index & Guide" and
special flyers.
Above: creating demand for sponsored films
is a Modern promotion "plus" which includes
window displays, convention exhibits, space
advertising and publicity.
.»( -. * ■".
m^^^L^
X UMBER 4
VOLUME 19
1958
PEOPLE AND EVENTS THAT MAKE NEWS THIS MONTH
The Business Screen ^ewsreel
Lbove: pictured at recent N. Y. pre-
'iew of "The Big Train" (see page
8> were (I to r) Judd L. Pollock,
'resident, MPO Productions: Clif-
ord Ramsdell. Director of Adver-
ising: and Robert E. Eisenhauer.
Hrector of Public Relations, both
t New York Central System.
am Rose Retires After
8 Years in Film Industry
After 48 years of service with
'ictor Animatograph Corporation,
am G. Rose has retired from all
usiness activities as of May 31.
ictor is now a division of the
.alart Company. Rose is retaining
is residence in Davenport, Iowa.
His experience in photography
2gan in 1902. while he was a
:hool boy in Sioux City. Iowa,
sing first a 4x5 glass plate camera
id later an 8x10 plate camera
id magnesium flash gun. After
vo years of operating a finishing
apartment for a Sioux City photo-
aphic equipment dealer, he went
1 to the University of Nebraska,
here he was the photographer for
le college annual and the cadet
ittaiion, and sold stereographs on
e side.
Early in 1910. when Alexander
Victor was forming the Victor
nimatograph Company, Rose
ined that activity as a salesman,
ater he became sales manager,
cretary, executive vice president
id in 1946, president.
He participated in the research,
;velopment and distribution of
e portable stereopticon with arc
jht, small slides and projectors,
)rtable 35mm motion picture
ojectors, 28mm safety film pro-
ctors and the first 1 6mm cam-
as and projectors.
Rose is one of the early mem-
;rs of the Society of Motion Pic-
re and Television Engineers and
I associate member of Edison
oneers, and was on the organiz-
g committee of the National As-
ciation of Photographic Manu-
cturers. m,
illiam Frick Appointed
V.E. Advertising Director
William J. Frick has been ap-
linted director of advertising of
e Society For Visual Education/'
c, Chicago, according to Johrn
Kennan, president.
Frick will direct S.V.E. slidcfilm
advertising and sales promotion
and will assume marketing respon-
sibilities. He formerly was catalog
advertising supervisor with Mont-
gomery Ward & Company, Chi-
SMPTE Meeting Briefed on
President's News Problems
•w- James C. Hagerty, President
Eisenhower's press secretary, and
Robert Montgomery, the Presi-
dent's advisor on television appear-
ances, were the principal speakers
at the Society of Motion Picture
and Television Engineers' Wash-
ington Section meeting, June 1 I ,
at the White House.
The meeting centered on the
President's press conference and
the relationship of the motion pic-
ture and television arts to the
dissemination of news from the
President's office.
After the screening of an his-
toric President's Press Conference,
the SMPTE meeting began with
Lt. Col. George J. McNally, White
House Signal Agency, discussing
the problems of news dissemina-
tion methods as the arts of com-
munications change.
Hagerty spoke about the many
problems that confront him in af-
fording a flow of information from
the President to the American
people. Montgomery, actor and
tv producer, spoke on the diflBcul-
ties which have confronted the
Chief Executive with the increase
of television appearances. He dis-
cussed approaches that have been
used to make such presentations
most elTective.
Charles Shutt, Washington bu-
reau manager, Hearst Metrotone
News and Telenews. related the
problems facing a newsreel com-
pany in motion picture coverage
of press conferences and other
news events at the White House.
Julian Goodman, manager of
News and Special Events, NBC
Washington, focused on special
problems in network coverage of
the President's activities, particu-
larly the press conference. ^
Wide TV, Community Ploy
for Dairy Council Film
-V Three-hundred prints are pro-
viding smooth sailing for Admirals
in the Making, a 13jX-minute mo-
tion picture on nutrition sponsored
in the last two years by the Na-
tional Dairy Council.
According to a recent report,
the film has logged 5,549 commu-
nity showings and 314 telecasts
and is in constant circulation.
Produced by Stark Films, Balti-
more, Md., Admirals in the Mak-
ing is distributed by Association
Films, Inc. and through 74 aflili-
ated dairy councils. g^
Officers-elect of the Industrial Audio-Visual Association pictured at recent
12th Annual Meeting in Minneapolis are (left to right) Charles B. Gunn
(New York. New Haven & Hartford Railroad) . treasurer: James Craig (Gen-
eral Motors Corporation) , secretary and historian: John Hawkinson (Illi-
nois Central Railroad), first vice-president: Frank B. Greenleaf (United
States Steel Corporation) , president: Alan W. Morrison (Socony Mobil Oil
Company), second-vice-president, and Alden H. Livingston (E. I. du Pont
de Nemours) . assistant secretary. Fall meeting loill be held in Neiv York.
Above: seen at preview of "To Serve
the Living" (see page 37) were Vic-
tor H. Nyborg. President. Assn. of
Better Business Bureaus deft) and
H. Fremont Alderson, Chairman,
NFDA Publications Committee.
Dr. R. W. Wagner to Head
U. of S. Cal. Cinema Dept.
•*: Dr. Robert W. Wagner, director
of motion picture production at
Ohio State University since 1946,
has been appointed head of the
cinema department of the Univer-
sity of Southern California.
Dr. Wagner succeeds Dr. Rob-
ert O. Hall, who will be program
associate with the Educational
Radio and Television Center at
Ann Arbor, Mich.
Winner of the Encyclopedia Bri-
tannica Film Fellowship in 1951,
Dr. Wagner had served as writer
and director for the Office of War
Information from 1942 until 1943.
He then became motion picture
producer, until 1944, with the Of-
fice of Coordination of Inter-
American Affairs. From 1944 to
1946, he was an information chief
with the Ohio Department of Pub-
lic Welfare. He is a past president
of the University Film Producers'
Association. I^f
* * *
"Energetically Yours" Will
Circulate in Eight Languages
* Energetically Yours, a 13-min-
ute color cartoon film, will be
distributed in eight languages by
the sponsor. Standard Oil Com-
pany (N.J.), and the company's
world-wide affiliates. Originally
produced in English by Transfilm.
Inc., the film will have versions in
Spanish, Portuguese, German,
French, Swedish, Norwegian and
Italian.
Requests for ]6nim prints of
Energelically Yours from commu-
nity groups and schools are being
handled through Standard Oil
Company (N.J.), Room 1610, 30
Rockefeller Plaza, New York 20,
N.Y. George K. Arthur's Go Pic-
tures, Inc. is handling U.S. theatri-
cal distribution. W
BUSINESS SCREEN MAGAZINE
PUT YOUR VOICE ON FILM TO MAKE
YOUR MOVIES MORE EFFECTIVE
The Kodascope Pageant Magnetic-Optical
Projector is tw^o communication tools in
one. It's a fine optical sound projector. And
it's a precision magnetic recorder for adding
sound to silent film — even while you sit at
your desk !
How it works: Once magnetic striping has
been added to any 16mm film, proceed
much as you would with any dictating
machine.
Narrate as the story unfolds, blend with
music and sound effects, make changes as
often as you wish. Alter existing scripts to
bring films up to date, change the narration
for use with different audiences, tailor your
message to fit special needs.
Where to use it: Research and progress re-
ports, training, employee orientation, pub-
lic and stockholder relations, customer
presentations— these are only a few of the
ways magnetic sound can be used.
And this same Pageant Projector can
also be used as a conventional sound pro-
jector to show any 16mm film, sound or
silent.
The cost of this remarkable tool is $850*,
little enough when you consider all the
ways it can help you improve your com-
munications, internal and external.
Let a Kodak A-V Dealer demonstrate at
your convenience or send for brochure.
*List price, subject to change without notice.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
One panel holds all the controls for
putting your own voice on film using the
Kodascope Pageant Magnetic-Optical
Projector.
NUMBER 4
VOLUME 19
1958
SELLING WITH SLIDEFILMS
Building custodians see a Multi-Clean sliJefilm story.
Hdw FloDr-Care Experts are Made
by E. C. Hesli, Vice-Pres., Sales Mgr., Multi-Clean Products
jVoi LONG AGO we completed the
■'- ^ pilot film of what we hoped
ivould become a series of sound
ilidefilms describing and illustrat-
:ng the Multi-Clean Method of
ioor care and maintenance.
This 70-frame slidefilm entitled.
Your Asphalt Tile Floor — Its Care
md Maintenance, contained a
ivealth of good instructional infor-
iiation. Materials, equipment and
echniques used in initial treatment
if new asphalt tile, in low-cost
iaily maintenance and in restora-
ion of old and faded asphalt tile
^ere shown and discussed. Impor-
ant "don'ts'" against practices
vhich can cause permanent damage
:o asphalt tile were included.
First Showing Got Business
The first print went to one of
3ur southern Minnesota distribu-
ors, who promptly showed it to a
ocal church board. The next morn-
ng. while our man was still at
3reakfast, a delegate from the
Doard walked in with an order for
I 16-inch floor machine, a heavy-
Juty vacuum cleaner, and 15 gal-
ons each of asphalt tile preserver,
;leaner, wax and mop treatment.
All told, it was an order for
learly $ I .()()().()(). Why did Multi-
riean get it? The church board
epresentative explained that the
Vlulti-Clean man was chosen be-
;ause he was the only salesman
vho had shown them anything
lelpful. Before the week was over,
his same film had helped the
>ame distributor sell two more
floor machines on a "cold" call.
Why Slidefilms Were Needed
Multi-Clean manufactures a
complete line of industrial floor
machines and vacuum cleaners plus
a complete line of floor mainte-
nance materials consisting of 53
different industrial floor cleaners,
sealers, finishes and waxes. Both
the machines and the materials are
sold through sanitary supply job-
bers.
Our sales strategy for a number
of years has been to promote the
"Multi-Clean Method" — described
as "The right material ... the
right equipment ... the rig/it tech-
nique . . . and the right distribu-
tor." Such a sales approach enables
our distributors to offer a "pack-
age" floor program. We gain an-
other advantage over those of our
competitors who sell direct when
we emphasize the importance of
having a local distributor qualified
to apply "The Method."
Cured A Selling Weakness
Though our program built
around "The Method" had been
quite successful (our sales had
grown steadily since the end of
World War II), we still recognized
some serious weaknesses in the
approach.
For one thing, many of our
distributors' salesmen were trained
as "product" salesmen. They natur-
ally have had some difficulty in
adjusting from this tangible type
of approach to the considerably
more intangible concejit of selling
not only the product but also tech-
niques and service. Thus, though
our national advertising talked
about the "Multi-Clean Method."
the salesmen were selling only
parts of it.
Though our ads and mailings
boosted our local Multi-Clean dis-
tributors as being the leading floor
care experts in the area, we still
had the problem of making these
claims fully believable to the pros-
pect.
It was largely to overcome these
weaknesses that we decided to pro-
duce a series of sound slidefilms
which would describe and illu-
strate the "Multi-Clean Method"
for each common type of floor.
Distributors' Response Good
Response from distributors to
the pilot film was prompt and en-
thusiastic. Moreover, it appeared
that a series of such slidefilms
would prove extremely valuable
to our own men in holding sales
training meetings with distributors
and their salesmen.
We quickly prepared similar
slidefilms for the care and main-
tenance of gym floors, of concrete,
of terrazzo and of oxychloride.
One film on rubber tile floors is
now in production.
In addition to the "method"
films, we have also produced three
"product" films — on waxes, clean-
ers, and floor machines. Still an-
other, entitled How to Multiply
with Multi-Clean, is used for sales
training.
Most of our better distributors
have purchased the complete set
of slidefilms. along with projectors
and sound equipment, and are us-
ing the films to build local repu-
tations as floor care experts. Not
only are films and equipment taken
along on calls but they are also
used to advantage in floor care
clinics conducted for building cus-
todians and managers.
These clinics may be all-day ses-
sions in which "Multi-Clean Meth-
ods" for each major type of floor
are demonstrated; or. they may
consist of brief two-hour sessions
devoted to single floor types. In
either event, an actual "line" dem-
onstration and distribution of liter-
ature on the "Multi-Clean Meth-
od" are generally included with
the film presentation.
Prospect-viewers are gaining a
healthy respect for the distributor's
knowledge. More and more, he is
coming to be the man they can
truly rely on as their consultant on
floor care problems — and that, of
course, is the concept we wanted
to get across.
We have observed far more dis-
tributors than ever before actually
selling "The Method" since distri-
bution of these films — and we are
inclined to give the series a good
share of the credit for our recent
spurt in sales. fl-
These chicks star in Pfizer's slidcjiliii.
Pfizer's Chicks Tell a Pnullry Health Story
fv Chickens are the stars of a
slidefilm viewed by an estimated
2,500.000 persons in the United
States in the last three years.
Chas. Pfizer & Co., manufactur-
ing chemists, reports that 7,754
prints of its slidefilm. Control of
CRD. have been distributed to
breeders, agricultural schools and
colleges, grange organizations and
farmers.
Dealinii with the treatment and
control of chronic respiratory dis-
eases among creatures of the poul-
try world, the 20-minute presenta-
tion was produced by Wilding
Picture Productions, Inc., of Chi-
cago and New York.
An average of 335 persons per
film print have seen the picture,
which is credited with effecting
sharp decreases in poultry mor-
tality rates from chronic respira-
tory diseases. 9
BUSINESS SCREEN MAGAZINE
NATIONWIDE REACTION TO:
''The Better Business Bureau Story''
OVERWHELMING!
ATLANTA:
DIRECTOR TV STATION WANTS TO KNOW HOW SOON HE CAN SCHEDULE FILM
FOR SHOWINGc=
EL PASO:
LOCAL AIR FORCE BASE WANTS FILM FOR SHOWING ENLl STED PERSONNEL
SOONEST P0SSIBLE=
MINNEAPOLIS:
MAYOR LED POLICE-ESCORTED CONVOY TO SCREENING* EVERYONE PLEASED
WITH SHOWING-.^
MOBILE:
TWO CHAIN STORE EXECUTIVES ASKED THAT FILM BE SHOWN TO ALL
THEIR EMPLOYEES^ •
NEW ORLEANS: ______
SUPERINTENDENT OF POLICE AND ONE JUDGE. EXPRESSED DESIRE FILM BE
SHOWN ON ALL FOUR TV STATION&=
PITTSBURGH: . _ _
MAJOR TV STATION INSISTS REPEAT INSISTS ON BEING PERMITTED TO
BE FIRST TV STATION TO TELEVISE THIS FILM AS A PUBLIC SERVICE TO THE
PEOPLE OF PITTSBURGH UNQUOTEu=
PEORIA:
FOUR REQUESTS' FOR SHOWING BEFORE LUNCHEON CLUBS-,=
PORTLAND, OREv:
REPRESENTATIVES TWO LOCAL COLLEGES WANT TO SHOW THIS FILM TO ENTIRE
STUDENT BODIESe=
SAVANNAH:
JHREE SEPARATE INDUSTRY MANAGERS WANT EMPLOYEE SHOWINGS AT THEIR PLANTS*=
PATHESCOPE PRODUCTIONS
The Pathescope Company of America, Inc.
Office: Studio:
10 Columbus Circle 21-29 45th Road
New York 19, New York Long Island City, New York
All Telephones: PLaza 7-5200
NUMBER 4 • VOLUME 19 • 195!
SOUND SLIDEFILMS: Who Wants to Talk About Cemetery Lots?
(CONTINUED FROM PAGE 48) Memorial Park's Slidefllm Helps Salesmen Deliver the Story
cene in table service film . . .
N THE Ultra-Competitive ho-
- tel industry, employee training
one of tliose things that just
:omes naturally." it's an essen-
al ingredient in providing good
:rvice to customers. Good service
1 this field means profit for the
nployee in tips, advancement and
)b security and it means profit
)r the hotel.
The American Hotel Associa-
on, which includes more than six
lousand hotels in its membership,
rovides the competing hostelries
ith basic promotion and training
^signed to strengthen the industry.
1 the first training program via
rojection it has attempted in a
jcade, the AHA has released
iree sound slidefilms which school
jtel employees in three important
[lases of hotel operation.
Parodies Television Programs
In parodies of familiar television
rograms, the three slidefilms uti-
je an animated color cartoon
yie to illustrate training points
lout hotel courtesy, safety and
ning room service. The films were
'oduced for the AHA by Arthur
ankin, Jr. Associates.
Running approximately 15 min-
es each, the slidefilms are tooled
I interest the employees in im-
'oving their work and to draw
lem into discussion and personal
insideration of the points made,
leeting leader guide sheets per-
ining to each film provide an out-
ie for this training action. The
jrpose and content of the films
e stated and the outline offers:
joints to look for, review points
In-Service Training
fnr Hotel Employees
after showing the film, suggested
questions for the audience, sugges-
tions for use with this film."
Show How Courtesy Pays
The AHA courtesy film. Your
Most Unjorgettable Guest, depicts
several hotel employee-guest situa-
tions in which courtesy should be
applied for guest satisfaction. Sug-
gested post-film questions test the
trainees on similar examples in
their own jobs and emphasize the
several ways courtesy pays off.
The safety film. This Was Your
Lifetime cartoons the big part safe-
ty played in the career of Cal
Jones, who began as a bellman and
became hotel manager. He learned
safety the hard way. Here, the post-
film outline calls for the trainee to
"show parallel of film accidents
with experiences in your hotel de-
partments." Trainees are asked to
discuss effects of accidents on:
"volume of business, public rela-
tions, maintenance costs, em-
ployee's family."
Points on Dining Service . . .
The "table service" film. You
Were There Already presents hotel
dining room situations which point
up the importance of p>ersonal ap-
pearance, planning, employee co-
operation, menu knowledge, sales-
manship and other service ele-
ments. Guide questions and sug-
gestions enlarge the film's message
and lead the employees toward per-
sonal application.
Slidefilms are particularly suited
to clear point-making. Thus, they
can give a training session strong
motivation and direction.
Slidefllm Builds Enrollment
ponsor: Republic Aviation Cor-
poration.
itle: Fliglu Plan for Your Fu-
ture, produced by Transfilm, Inc.
roblem: Republic Aviation Cor-
:)ration wished to gain the largest
:issible enrollment for its newly
"eated salaried employee retire-
ent participation plan. John F.
'ay, publications manager of Re-
ablic, planned a 10-day intensive
idoctrination to sell the plan to
jproximately 6,000 salaried em-
loyees. But what was the effective
in Retirement Program
way to interest the employees and
explain the plan to them, to moti-
vate their acceptance?
Solution: Flight Plan for Your Fu-
ture, a 12-minute, 84-frame sound
slidefilm was designed to explain
the plan at the Republic employee
meetings. Republic's managers are
pleased with the results. They ex-
pected a substantial enrollment but
they did not anticipate a 98%
participation. Republic attributes
much of the retirement plan's suc-
cess to the sound slidefilm. 9
SALESMEN FOR Michigan Me-
morial Park face a problem
common to all cemetery property
salesmen: families are reluctant to
talk about cemetery property in ad-
vance of actual need. Michigan
Memorial's men have another sales
problem: their assignment is to
sell a complete memorial package.
This package includes the ceme-
tery property, a bronze memorial
and its placement, plus insurance.
A clear, detailed presentation must
be made to prospects who don't
feel like prospects, who don't care
to think about mortality.
Michigan Memorial's Jack Hes-
ton decided that a sound slidefilm
could enable his salesmen to make
the kind of presentation that would
sell the memorial package.
Build on "Memorial Impulse"
A sound slidefilm. The Memo-
rial Impulse, was produced in color
by Henning and Cheadle. Inc. This
film speaks of the desire people
have to see their name and their
achievements perpetuated, a de-
sire expressed as the "memorial
impulse."
Emphasizing this yearning, the
film depicts memorials around the
world and includes several views
of Michigan Memorial Park. The
film explains each element of the
memorial package, making the
presentation in about 12 minutes.
When Heston inaugurated the
program, he purchased five Du-
Kane projectors and equipped five
of his salesmen with a projector,
film and record. After 30 days'
use of the presentation, Heston in-
creased his sales force and now
has 12 projectors and presentation
units in constant use.
Sales results have been most
encouraging. Sales this year are
considerably ahead of the previous
three months. The rise is particu-
larly significant since most of the
sales are made to factory workers
with middle incomes, mostly lo-
cated in an area affected by recent
cutbacks in automobile production.
With the slidefilm, the salesmen
are able to make more calls and
complete presentations in an eve-
ning. The showing enables them
to get right down to business —
families turn off the television with-
out being asked. The sales story is
told completely with the aid of
full color illustrations and a pro-
fessional voice.
After the film is shown, the
salesman's only job is to encourage
action at once. The salesmen regu-
larly report that they can easily
complete an extra call in an eve-
ning. The salesmen stay with the
company longer because they make
money faster and this reduces cost-
ly turnover.
Not all showings of the film
result in sales, of course. But there
is lasting publicity value in having
people see the story of Memorial
Park. Heston estimates that over
3,000 presentations have been
made with the film. Usually the
entire family is the audience.
Whether these people buy immedi-
ately or not, the impression made
spells Michigan Memorial Park.
This impression is having a definite
influence on the number of ceme-
tery lots purchased at the time of
need. 9
Visualizing the Useful Role of the Drug industry
Sponsors: National Wholesale
Druggists' Association and Life
Magazine.
Title: To Your Good Health,
produced by Transfilm, Inc.
Problem: Total sales in the more
than 50,000 drug stores across the
nation topped $5 billion last year.
More than 25% of this total was
attributed to prescription sales. To
maintain and build on this percent-
age, NWDA and Life Magazine
joined forces in a promotion which
would honor the local druggist and
speak for the wholesale drug in-
dustry as well.
Solution: To Your Good Health,
a 17-minute sound slidefilm em-
ploying color art technique was
produced to tell America's drug
story — from the humble apothe-
cary of 1646 to the busy prescrip-
tion counter of today. The slide-
film was introduced at the 82nd
annual NWDA convention and
then was shown throughout the
drug field. It has been of special
value to drug wholesalers and man-
ufacturers as a visual explanation
in plant tours. When drug firms are
toured by community clubs and
school groups, the film is shown
to give the visitors a better under-
standing of the drug industry.
Booklets containing information
and artwork from the slidefilm are
distributed whenever the film is
shown. 9
BUSINESS SCREEN MAGAZINE
We Don't Care
Where They Sit
When you are setting up the Picturephone for show-
ing, let your audience sit where they want to.
You don't have to move them around so they can
see and hear. Some people object to being moved around.
If you are showing the picture on the built-in screen,
as in over-the-table selling, up to twelve people can see a
perfect picture. No distortion, no matter how close to the
screen or how wide an angle the viewing. All see a perfect
picture.
The same with Picturephone sound. Here again you
don't have to move your audience to a position where they
can understand the words. The sound is projected equally
in every direction, not thrown AT some and AWAY
FROM others.
Everybody hears, just as everybody sees.
All this is due to engineering.
The Picturephone is not thrown together. Every
part is where it is for a reason. Every part harmonizes
with every other part. Everything fits.
The result is a perfect show every time and in every
way.
Don't buy blind. Large numbers have regretted
thoughtless buying and have come to us to get the machine
they should have.
McCLURE
1100 WEST WASHiNGTON BOULEVARD
CHICAGO 1 , ILLINOIS CAnal 6-4914
NUMBER 4
VOLUME 19
'Half-Second Botyrate" Shows
■low to Keep Aluminum Shiny
k Those big, shiny aluminum
)uildings you see climbing sky-
vard have a problem. Unprotected,
hey don't stay shiny. This is too
lad because aluminum is an ideal
luilding material in several ways.
1 is basically durable — it is strong
nd will withstand weather without
tructural damage. It is light weight
nd alTords a gleaming surface. If
le surface would stay gleaming,
luminum fabricators, architects
nd builders would be free from a
irge worry.
Half-Secoiul Biiiyniie. a new 15-
linute motion picture in color, re-
orts on this problem and offers
le aluminum builders a solution
-a chemical solution called ■"Half-
.•cond Butyrate." Butyrate is a
rotective coating for exterior alu-
inum surfaces. Butyrate"s per-
irmance in laboratory and field
sts supports the promotional mes-
ige of this film sponsored by East-
an Chemical Products. Inc., a
ibsidiary of Eastman Kodak
nmpany.
How the exterior aluminum sur-
ce of an industrial plant built in
>53 recently was restored and
feguarded against further deteri-
ation with the Butyrate lacquer
detailed in the film.
Aluminum users and others in-
rested in the problem of alumi-
im surface protection are advised
the sponsor that the film may be
itained by writing to: Eastman
lemical Products. Inc., 260 Mad-
)n Avenue, New York 16, N.Y.
m on Cotton is Tool for
reign Market Development
Cotton — Nature's Wonder Fi-
r, a 25-minute color motion pic-
■e. has been produced for use
foreign cotton market develop-
;nt. The film is a tool in an
erseas cooperative project of the
ireign Agricultural Service of the
S. Department of Agriculture
d the Cotton Council Interna-
nal.
Cotton's versatility is accented
the film which, via time-lapse
otography, shows the life-cycle
a cotton plant from seed to boll,
ith foreign language sound tracks,
>tton-Nature's Wonder Fiber will
used in nine countries where
; USDA-CCI foreign cotton
rket development program is in
jgress.
Reviewed in Businf.ss Screizn
t month. Cotton was produced
Audio Productions, Inc.; was
acted for the Venice Festival. ■B'
What's IVew in Sponsored Pictures
Above: hlittd children visit zoo in
scene from "Any Given Minute."
.Above: liandicuppcd arc laiii^hi
new skills throiii;h N.Y. Fund aid.
Greater New York Fond to Campaign With Film
Any Given Minute, a documen-
tary motion picture produced by
Transfilm for the 20th anniversary
campaign of the Greater New York
Fund, depicts the many services
performed by the Fund's 425 mem-
ber health and social welfare agen-
cies. The film is now being released
to tv stations and employee groups.
Mood of the II -minute film is
expressed by its background music,
"Manhattan Towers," authorized
for use by its composer, Gordon
Jenkins.
The music underscores several
dramatic incidents typifying the
For
Film
Libraries^
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to good condition through Peerless servicing:
• inspection and cleaning • scratches removed
• defective splices remade • perforations
repaired • curl or brittleness corrected
Then, thoroughly rejuvenated, your prints
vi^ill be ready for hard use in the fall.
Send us your prints now
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I 165 WEST 46th STREET, NEW YORK 36, N. Y.
M 959 SEWARD STREET, HOUYWOOD 38, CAIIF.
EERLESS
problems faced by more than
3.000,000 people helped by Fund
agencies each year.
As the story unfolds, the life of
an accident victim is saved; a han-
dicapped boy is taught new job
skills; the lonely aged are helped
to find happiness; blind children
are taken to the zoo. These scenes,
and others, help tell a poignant
story about a big city in which no
problem, big or small, is without
help.
Any Given Minute is the fifth
consecutive campaign film pro-
duced by Transfilm for the Greater
New York Fund. Three of the pre-
vious films have been award-win-
ners.
Narrator is Frank Overton, cur-
rently appearing in the Broadway
play. "The Dark at the Top of the
Stairs"; script was written by Ar-
nold Sungaard and Richard Bag-
ley, who also directed.
The film is distributed by the
Greater New York Fund, 1 1 West
42nd St., New York 36, N. Y. i^
"A Story of Portugal" Told
in Swissair Travel Film
tV a Story of Portugal, a 23'..-
minute color motion picture featur-
ing Portugal's history, architecture,
scenery and other tourist attrac-
tions, is being sponsored by Swis-
sair. Switzerland's international
transport service.
Places visited in the film include
Lisbon, Belem and the seaside re-
sorts of Estoril and Figuiera da
Foz. The picture was produced by
a travel film specialist, Karl Robin-
son.
A Story of Portugal is available
on free loan to clubs, travel agen-
cies, schools and other groups.
Prints can be obtained through
Swissair's New York office, 3 East
54th Street, or from Swissair offices
in Chicago, San Francisco, Los
Angeles, Cleveland, Washington
D.C., Atlanta and Dallas. If-
Teacher Insurance Benefits
Explained in Color Film
■m To persuade school teachers to
enroll in a teachers' association
group insurance plan, Washington
National Insurance Company is
using an 8-minute, color motion
picture. The Power of Group Ac-
tion.
The film shows why a teachers'
association sponsors a group in-
surance plan and dramatizes the
reasons why an individual teacher
should enroll in the firm's program.
The Power of Group Action was
produced by Kennedy Productions,
Inc., Chicago. »
BUSINESS SCREEN MAGAZINE
Allis-Chalmers Film Shows
Uranium Mining, Processing
•j;^ Uranium mining and processing
is pictured m Power jrom Uranium.
a 20-niinute color motion picture
sponsored by Allis-Chalmers Man-
ufacturing Company, Milwaukee.
Opening in canyon and desert
country, where a Geiger counter
signals a rich deposit, the film
watches as Allis-Chalmers bull-
dozers cut roads to remote mining
areas. Other A-C construction and
mining units burrow into the earth,
load the uranium ore and provide
the power for stripping operations.
Tracking the ore from the min-
ing site to the recovery mill, the
film shows the beneficiation proc-
ess in which huge quantities of
uranium concentrates are ex-
tracted. A model of the Argonne
National Laboratory's Experi-
mental Boiling Water Reactor,
which Allis-Chalmers helped
equip, shows how the fissioning of
these uranium fuels liberates
atomic power and transforms it
into useful steam and electric
power.
A segment shows A-C power
equipment for the nuclear power
plant being manufactured and in
operation. A scene shows atomic
fuel elements being lowered into
the reactor and the unit "going
critical."
Power from Urciniiini can be ob-
tained from Allis-Chalmers' re-
gional sales office or from the
Industries Division's advertising
department, Milwaukee, Wis. IJI"
Oscar Fisher Will Exhibit
at Photokina Exposition
Oscar Fisher Co., Newburgh,
N. Y.. will exhibit its photographic
processing products at the Inter-
national Photographic Exposition,
the Photokina, to be held in Co-
logne. Germany, from September
27 to October 4. announced Oscar
Fisher, president.
As part of its expanding inter-
national activities, Fisher recently
appointed the Reeves Equipment
Corp. of New York City as ex-
clusive export agent for its line of
equipment.
In its exhibit at the Photokina,
Fisher plans to show its Spray
Processal. a fully automatic unit
that develops and dries film at
high speed, in combination with
a new type motion picture camera
supplied by Reeves.
This will make it possible to
take sound motion pictures of in-
terested visitors examining the
equipment on display, and in a
matter of minutes process and
show the actual films. S'
2
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68 Lower Right Jaw 2,50
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82 Latch Pin (two ore used) 30
83 Upper Nut for Latch Pin
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84 Emulsion Scraper Blade for
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X U M B E R 4
VOLUME 19
53
What's ]\few in Films far Television
Above: woor.urr.a •. /■-,:;, eiic Dl'oc.or Cud
Wilkinson (center) discusses the new 15-
minute television series "Inside Football"
at Southwest Film Center Productions.
"Inside Football" TV Series
Readied for Fall Showing
Southwest Film Center Produc-
ions recently completed filming
1 series of 10 15-minute tv pro-
grams on Inside Fool ball, featur-
ng Bud Wilkinson, athletic di-
ector of the University of Okla-
loma. and Howard Neuman. The
ieries will be telecast over 200
stations this fall, sponsored by the
National Guard.
Marty Young, of Southwest
-'ilm Center Productions, directed
he series, and Ned Hockman. di-
ector of the Motion Picture Unit
)f the University of Oklahoma,
vas executive producer. R-
* * *
V Fflm Series to Push
nternational Travel Interest
'■ Trio on Tour, a television series
inanced by an international busi-
less group with travel interests
las been scheduled for production
>y the Ed Woodworth Film Staff.
^ollywood.
The initial span of 26 episodes
fill be filmed on location in Can-
da, Mexico, the West Indies and
'entral and South America under
n itinerary to be coordinated by
'an American Airways and
'homas Cook & Sons, internation-
1 travel agents.
Format of Trio on Tour, an en-
rely pre-scripted and staged se-
es, will feature Hollywood players,
he story line is based on the ac-
vities of a globe-trotting sales ex-
cutive who decides to take his
'ife, son and son's tutor along
ith him after 10 years of solo
iternational travel. Full-scale pro-
uction started at Edmonton, Al-
erta in May and will continue
)r 34 weeks. Trio on Tour will
e released in this country via
lajor syndication in October of
958.
Ed Woodworth, who will pro-
uce and direct Trio on Tour re-
:ntly returned from an extended
;outing trip and L. A. Judson,
story editor, is in Trinidad doinj;
additional research. A crew con-
tingent headed by Calfield Thomas,
Woodworth's production super-
visor, left for Bogota, Columbia
in January to continue gathering
story material and establish shoot-
ing sites in the South American
area. ^
Religious Film Series Gets
Wide TV Play in Two Years
<' Having started its third year
on television, the religious film
series This /.v the Answer has been
telecast on a continuing basis by
more than 200 U. S. stations The
series also is te.evised in Hawaii.
Australia. Korea. The Philippines
and South Africa and is scheduled
to be televised in Japan.
During its first two years, the
series has effected more than 1 80,-
000,000 exposures of its message
to the public, according to an esti-
mate by the Reverend Paul M.
Stevens, director of the Southern
Baptist Radio and Television
Commission, which sponsors the
series.
The estimate is based on tv in-
dustry figures on the number of
tv homes in the U. S. and on aver-
age audience ratings for inspira-
tional and leligious programming.
This Is the Answer is produced
in half-hour episodes to "present
the message of Christianity for to-
day's living through modern-day
dramas based on parables from the
Bible." It is presented by tv sta-
tions as a public service. The
series recently was given an Ohio
State University Television Award
Consider,..
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"for excellence in presentation and
purpose."
Plans are being made for ex-
pansion of the This Is the Answer
series, with new color films now in
production in Hollywood. g^
Syndicated Film Series
to Sell Banking Services
^^ The Old Pioneer, a new series
of motion pictures to promote
banking services will be syndicated
to the banking industry by Christ-
ensen-Kennedy Productions of
Omaha. Nebraska.
Comprised of four 1 -minute
films and four 20-second films, the
series will deal with savings, check-
ing, auto loans and home improve-
ment loans.
The films feature "The Old Pio-
neer." an animated character who
oney trouble .
gets into trouble handling money
problems the old fashioned way.
His counterpart, "The Modern Pio-
neer," shows how the problems
could have been solved — by means
of banking services offered by
banks using the films. The series
films will be adapted to the needs
of each bank.
Christensen-Kennedy Produc-
tions are producing the films and
handling sales distribution. Banks
will have unlimited exclusive use
of the films in the purchased mar-
kets. 51"
TV Slide Background Library
Announced by Telefex Film
"V A rental library of background
films for television slides is being
provided for television stations in
the United States and Canada, by
Telefex Film Productions, Van-
couver.
Telefex films afford a variety
of moving background patterns on
which slides are "supered." In-
cluded are representational designs
— Meteor Trails. Twinkling Stars,
Champagne Bubbles. Sunburst —
and purely abstract designs. Each
Telefex film represents a minimum
of 36 feet (one minute) of 16mm
black white silent film with black-
ed-out track.
The films are designed to com-
plement, not to dominate the su-
pe;ed slide. They are described as
effective for all television slides —
BUSINESS SCREEN MAGAZINE
titles, commercials, promos, station
IDs. The Telefex film is spliced
into the film "run" in the manner
of film commercials.
Telefex is black white with no
color of its own but its moving
' highlights produce action toning of
I colors in a color slide. Production
i tests have begun on a color li-
I brary.
The library is rented at a month-
ly fee on a one-year contract, with
exclusive guarantee in each market.
The rental fee is determined by
. the market. The library is avail-
able to tv stations from the pro-
ducers: Telefex Film Productions,
996 East 57th Ave., Vancouver
; 15, Canada. A demonstration film
i is available. 9
New American-Standard Film
Promotes Package Remodeling
1 ii Strong assistance to plumbing
j and heating contractors seeking
"package" remodeling business is
I provided by Package for Peggy.
i a color sound motion picture pro-
! duced for the Plumbing and Heat-
Scene i.'i Package for Peggy"
mg Division of American-Standard
by Haford Kerbawy and Company.
A new kind of business tool for
the contractor to show to consum-
ers. Package for Peggy covers the
\ arious steps necessary in handling
package" remodeling of bath-
rooms and other rooms in which
plumbing or heating equipment
play a dominant role.
Peggy is seen going through the
pitfalls of do-it-yourself remodeling
in an entertaining but effective
manner. After a series of comic
sequences, the contractor enters the
scene and shows Peggy the "pro-
fessional" way to remodel, from
showing her bathroom photographs
to getting bids from sub-contrac-
tors and supervising the job.
Contractors wishing to show the
film to consumer groups may se-
cure it through American-Standard
retailing representatives, sales of-
fices or Division headquarters in
New York City. With the film are
helpful suggestions for group pres-
entation. 51"
"Space for Learning" Shows
Redwood Use in School Design
T^ How architects are designing
safer, more attractive and more
functional schools is depicted in
Space for Learning, a new 15-min-
ute motion picture sponsored by
the California Redwood Assn.
The new color and sound film,
produced by Erven Jourdan of Los
Angeles, presents a study of the
modern school as an efficiently
planned work-space — far advanced
from the tight, boxed-in room of
a few years ago."
Several examples of the use of
redwood in school construction are
shown in the film. These scenes
illustrate how redwood can en-
hance the appearance of a school.
Space for Learning primarily
was intended for audiences of ed-
ucators and school administrators,
parent-teacher groups and school
architects and builders, but the film
will be made available to other in-
terested groups. Bookings are be-
ing handled through California
Redwood Association's library.
The film is the second to be
completed this year by the Cali-
fornia Redwood Association. In
January, a 27-minute color film.
The Forever Living Forests, which
studies the growth of the giant red-
woods and their manufacture into
lumber, was released for nation-
wide viewing. ^
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X U M B E R 4
VOLUME 19
1958
BUSIIVESS SCREEIV EXECUTIVE
E. H. Taylor, af DuKane
raylor Named Product Mgr.
>y the DuKane Corporation
Appointment of E. H. Taylor
o the newly-created position of
)roduct and market development
nanager by DuKane Corporation,
it. Charles. III., has been an-
lounced by George R. Haase,
)resident.
Taylor will be responsible for
til advertising, public relations and
)roduct and market research and
levelopment, reporting directly to
he president. The new post was
reated, Haase said, because of the
ompany's growth. DuKane man-
ifactures electronic and audio-vis-
lai devices.
A graduate electrical engineer
nd holder of several patents on
ound and radio equipment, Tay-
;)r has been with DuKane since
956, as sales promotion and mar-
et development manager for the
ommercial sound division. He
;)rmerly was manager of electron-
:s sales for Graybar Electric Co.,
■hicago. W
•u Pont Names Victor Salter
ix Products Sales Supervr.
i- Victor M. Salter has been
amed sales service supervisor for
lotion picture products at the Par-
n (New Jersey) plant of E. I. du
ont de Nemours & Company. He
as been trade and industrial sales
Lipervisor in du Font's New York
istrict.
Salter succeeds Fenner G. Head-
;y, now manager of the Dallas
istrict. Salter joined du Pont in
947 as a physicist in photo prod-
cts research. He became motion
icture technical representative in
953 and trade-industrial sales
jpervisor for the New York dis-
■ict in 1956. I*
* * *
orden Now Southeast Mgr.
3r Da-Lite Screen Company
William E. Borden has been
ppointed district manager in the
)utheast for Da - Lite Screen
ompany. Inc., Warsaw, Indiana.
Murphy Named Sales Manager
of Film Arts Productions, Inc.
■h^ Patrick Murphy has been ap-
pointed sales manager, account ex-
ecutive and creative staff mem-
ber of Film Arts Productions, Inc.,
Milwaukee. His appointment was
announced by Harlan Croy, presi-
dent.
In addition to sales. Murphy
will handle outlines for industrial
theatre presentations and will su-
pervise production of audio-visual
material used in industrial training
programs.
Most recently. Murphy was as-
sociated with Fred A. Niles Pro-
ductions, Inc., in Chicago. His
other affiliations include The Jam
Handy Organization, Inc., West
Coast Sound Studios and Roland
Reed Productions, Inc. He for-
merly was chief of the Training Aid
Section of the United States Coast
Guard. ^'
Gordon Weisenborn to
Colmes-Werrenrath Staff
ii Gordon Weisenborn has joined
the staff of Colmes-Werrenrath
Productions, Inc., Chicago, as a
producer-director.
Weisenborn formerly worked as
a producer-director under Walter
Colmes at Encyclopaedia Britan-
nica Films when Colmes was presi-
dent of the company. He has won
numerous honors, including 10
Edinburgh Film Festival Awards,
three Academy Award nominees,
and others. He presently has two
films running in the American Pa-
vilion at the Brussels Fair. 9
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it.ibotof, in oil principol ciltct and Conodo
Robert
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Wilding,
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Osmun Named Account Exec at
Wilding Picture Productions
Robert R. Osmun has joined
Wilding Picture Productions, Inc.,
as an account executive in the com-
pany's Cleveland sales office, ac-
cording to Lawrence T. Young,
district manager.
Osmun will handle sales of all
Wilding services, including motion
pictures, television commercials,
slidefilms and stage shows for in-
dustry.
Osmun has been with Goodyear
Tire & Rubber Company for the
past 1 1 years, most recently as
manager of the audio-visual de-
partment. Previously, he was assis-
tant manager of the Cleveland
district for Goodyear, manager of
industrial tire sales, sales training
instructor and Goodyear retail
store manager. 1^'
* * «
Gordon Fraser Appointed
Caldwell Laboratory Manager
YV Appointment of Gordon Fraser
as manager of the Caldwell Lab-
oratory has been announced by
Sidney Banks, production vice-
president of S. W. Caldwell, Ltd..
Toronto.
As manager, Fraser will be in
charge of all lab functions. He
brings to Caldwell 18 years' ex-
perience in the film industry.
Previously, he has been asso-
ciated with Rapid, Grip and Bat-
ten, the Canadian National Film
Board, Dynamic Films in New
York and Shelly Films. 3.'
* * *
William Tytia, Animator,
Opens Studio in New York
• William Tytla, long active in
the animated cartoon field, has
opened his own studios at 40 West
57th Street, New York City to
produce animated television com-
mercials and public relations and
entertainment films.
Tytla, who joined Walt Disney
in the early 30's, is credited with
creation of ""Dumbo," star of the
Disney feature of that name. With
the late Fred Moore, he developed
and animated the characters of the
""Seven Dwarfs." While with Dis-
ney, he also was animating super-
BUSINESS SCREEN MAGAZINE.
visor of Snow White and the Seven
Dwarjs, Dumbo, Pinocchio, and
the Nii^ht on Bald Mountain
sequence for Fantasia.
At Paramount and 20th Cen-
tury-Fox studios, Tylla directed
many comedy series including
Little Audrey, Little Lulu and
numerous Popeye cartoons cur-
rently being rerun on tv. He began
his career as an animator during
the late '20's with Paul Terry,
producer of Aesop's Fables and
Terry-Toons. 9
Film Industry Credit Group
Elects Joe Tanney Chairman
■i; Election of officers to govern
group operations for the year be-
gun May 1 , has been announced by
the Motion Picture Industry Group
of the National Association of
Credit Men.
Joseph A. Tanney, S.O.S. Cine-
ma Supply Corp., was elected
chairman and Kern Moyse, Peer-
less Film Processing Corp., was
chosen as vice-chairman.
Named as committeemen are:
Jack Fellers, Du-Art Film Labs,
Inc.; Walter Lynch, Mecca Film
Labs, Inc., and Everett Miller,
RCA Film Recording Studios.
Chartered on April 1, 1953, the
Motion Picture Industry Credit
Group started with 18 member
organizations. The Group now has
a membership of 29 organizations
— including motion picture proc-
essors, equippers, suppliers, serv-
ice and financial firms in the metro-
politan New York, Washington,
D.C. and Chicago areas.
Membership is open to any or-
ganization supplying services, facil-
ities, equipment or supplies to mo-
tion picture and television film pro-
ducers and distributors, networks
and stations, sponsors, agencies
and film libraries, subject to ap-
proval of the Group's executive
committee.
A Group program and further
information may be obtained
through Group Secretary W. W.
McAdam, of the National Associa-
tion of Credit Men, 229 Fourth
Avenue, New York City. S
On Film Forms Division to
Produce Video Commercials
•;> On Film, Inc., has formed a new
division, Filmsmiths-TV, to pro-
duce television commercials. In
charge will be Mel London, a pro-
ducer-director with the company
for the past three years.
Production will take place in On
Film's Princeton, New Jersey, stu-
dios, but a New York office will
maintain close client liaison to in-
sure tight delivery schedules. IJS'
Screen Directors Re-elect
Howard iWagwood as President
<V Howard T. Magwood has been
reelected president of the Screen
Directors International Guild. Also
chosen to serve again were Charles
H. Wasscrman, first vice-president,
Joseph R. Kohn, second vice-presi-
dent. Jack Glenn, secretary, and
Jean H. Lenauer, treasurer.
Membership in SDIG now num-
bers more than 300 screen direc-
tors in New York and other key
cities. Practically all screen direc-
tors in the New York area are now
members of the Guild. ff
* .-is *
Boyce Nemec New Vice Pres.
of Reevesound Company
■^r Boyce Nemec has been ap-
pointed executive vice-president of
Reevesound Co., Inc. Nemec was
for 10 years executive secretary
of the Society of Motion Picture
and Television Engineers. His
new duties include active manage-
ment of the corporation during the
absence of Walter R. Hicks, presi-
dent, who is currently in the Far
East on company business.
Nemec served as executive sec-
retary of SMPTE for 10 years
from 1946. For the past two years
he has been an independent man-
agement consultant specializing in
administrative and technical as-
pects of motion pictures. 9
-w-itli mo-vies !
^sk: ^nsTY
CLIENTS
^^CIR-OSS
sinoe 1©40
PRODUCTIONS
2 1 30 South Bellaire Street
Denver 22, Colorado
Phone SKyline 6-8383
Authoritative, Timely and Easy to Read . . . That's Why
Industry Executives PAY to Read BUSINESS SCREEN
Coast to Coast and In Between . . .
"Highway Hearing" produced in Hollywood
for the Dow Chemical Company by Universal-
International, and "Always Good Ships"
produced in New York for the Newport News
Shipbuilding and Dry Dock Company by
Fordel Films, are two current releases of
the more than one thousand motion pictures,
slide films, and meeting programs planned
and written by our creative staff.
In fact, we have clients in more than
half the states of the Union.
Isn't it time you got acquainted with us?
§ INC.
CREATIVE PLANNING FOR VISUAL PRE5ENIA7IONS
3408 Wisconsin Avenue, N.W. • Washington 16. D. C. • Emerson 2-8200
guaranteed
acceptability
NUMBER 4
VOLUME 19
COMPLETE MOTION PICTURE EQUIPMENT
RENTALS
FROM ONE SOURCE
CAMERAS
MITCHELL
16mm
35mm Standard
35mm Hi-Speed
35mm NC • 35mm BNC
BELL & HOWELL
Standard • Eyemo • Filmo
ARRIFLEX
16mm • 35mm
WALL
35mm single system
ECLAIR CAMERETTE
35mm • 16/35mm
Combination
AURICONS
all models single system
Cine Kodak Special
Mourer • Bolex
Blimps • Tripods
LIGHTING
Mole Richardson
Bardwell McAlister
Colortron
Century
Coble
Spider Boxes
Bull Switches
Strong ARC-Trouper
10 Amps llOV AC 5000W-
2000W-750W
CECO Cone Lites
(shodowless lite)
Gator Clip Lites
Born Doors
Diffusers
Dimmers
Reflectors
ZOOMAR 35mm
EDITING
Moviolas • Rewinders
Tables • Splicers
Viewers (CECO)
GRIP EQUIPMENT
Porollels • Ladders
2 Steps * Apple Boxes
Scrims • Flogs
Gobo Stands
Complete grip equipment
SOUND EQUIPMENT
Mognosync-mognetic film
Reeves Mogicorder
Mole Richardson Booms and
Perambulators
Portable Mike Booms
Portable Power Supplies to
operote camera and recorder
DOLLIES
Fearless Ponoram
Mc Allster Crab
Plotform • Western
3 Wheel Portable
WE SHIP VIA AIR, RAIL OR TRUCK
FRANK C. ZUCKER
(?flni€Rfl €ouipm€nT(o.jnc
• Dept. S 315 West 43rd St.,
New York 36, N. Y. JUdson 6-1420
SERVICES AND FACILITIES
• 40' X 60' Air Conditioned Sound Stage
• RCA, Westrex and Ampex Recording Equipment
• Mitchell Cameras
• Mole Richardson and Bardwell Lighting and Grip
Equipment
• Experienced and Cooperative Staff and Crews
• Location or Studio - 16mm - 35mm
For information call F. William Hart,
Vice-President and Manager
Lincoln 6-8822
NATIONAL FILM STUDIOS
(formerly Capital Film Studios)
105 11th Street, S.E. Washington, D. C.
New AUDID-VISUAL Equipment
Recent Product Developments for Production and Projection
Two Slidefilm Projectors
Announced by Graflex, Inc.
i^Two new School Master slidefilm
projectors have been announced
by Graflex. Inc.. Rochester. N.Y..
a subsidiary of General Precision
Equipment Corporation. These
School Master projectors are the
first new models in the former SVE
line since Graflex assumed manu-
facturing and distribution.
The School Master units — 500-
watt and 750-watt — feature a new
I
4
optical system and the recently
developed Sylvania Tru-Focus
lamp. These factors increase the
light output from 15% to 30%
over previous models, according to
the manufacturer.
Cool operation of the School
Masters, resulting in long lamp life,
is assured by increased air circula-
tion in the inner lamphouse, the
manufacturer notes. The projector
also features a Bausch & Lomb 5",
f/3.5 coated and color-corrected
projection lens for sharper images.
The new School Master 500 and
750 retain features of previous
School Master models: slidefilm
and 2" x 2" slide projection; single-
slot film channel; dual control, per-
mitting film advance from either
left or right side; lightweight, all-
aluminum casting; a retractable
"Handi-Handle" for room to room
transport. 9
Free Source List
of Studio Equipment
■ A comprehensive list
of principle sources of
film production equip-
ment and accessories
has been prepared by
the Editors of Busi-
ness Screen. Write for
a free copy on company
or institutional letter-
head. 7064 Sheridan
[■Id.. Chicago 26. 9
*
The Arriflex Intervalome+er
Time-Lapse Unit Designed
for Arriflex 16 Cameras
tV a new Intervalometer for Arri-
flex 16 cameras may be used to
film all types of time-lapse motion
pictures in scientific, industrial and
commercial production, according
to Kling Photo Corporation, New
York City, distributors.
The Intervalometer has a motor-
driven timer and suitable switches
and relays. Operating from stand-
ard 110-volt, 60-cycle AC lines,
it also may be coupled to an in-
verter or generator for remote use.
In addition to 1 lOV, AC inputs,
the Intervalometer provides for 8V,
DC inputs so that the whole system
of Arriflex 16 equipment may be
used with complete convenience.
The camera may be controlled with
either 1 lOV, AC Ceco Time-Lapse
Motor or the 8V, DC. Arriflex
time-lapse mechanism. Control of
the camera also is possible with
either 100 ft. daylight load or 400
ft. darkroom load magazine.
The Intervalometer provides
1 lOV, AC outlets for lights and
auxiliary camera shutter and other
equipment may be powered and
automatically controlled to a total
load of 1500 watts. The unit is
available in three models providing
For ten years one of
the country's leading home
appliance manufacturers
used films to introduce new
product lines. The films
were written by ...
Film Scripts Associates
550 FIFTH AVENUE
NEW YORK 36, N. Y.
For the script you need
Write or call PLaza 7-6i5i
BUSINESS SCREEN MAGAZINE
automatic intervals as follows: No. I
3770 — 2, 4 seconds or any inter-
val from 6 seconds to 20 minutes;
j^o 3771 — 2, 4 seconds or any in-
terval from 1 2 seconds to 50 min-
utes; No. 3772 — 2, 4 seconds or
any interval from 2 minutes to 10
hours.
The Intervalometer weighs ap-
proximately 14 lbs. Its overall di-
mensions are 8' _>" x 8>4" x IO14".
Compact Silver Recovery Unit
Designed by Oscar Fisher Co.
ir A new. compact Silver Recovery
Unit, Model 0-57. has been de-
signed by the Oscar Fisher Com-
pany, Inc., Newburgh, N.Y., to fit
the needs of the average film
processing laboratory. Functioning
electrolytically, the Model 0-57
reportedly operates at a cost of 2
to 3 cents per hour, and gathers
silver at the rate of 1 oz. per hour.
The Fisher Silver Recovery Unit
is described as virtually automatic.
It plugs into a 1 lO-volt AC electri-
cal outlet and operates on the
same principle of agitation used in
larger silver recovery equipment.
The unit's five-gallon stainless
steel tank, containing the rotation
graphite electrodes, measures 14"
in diameter and 14" in overall
height. The unit's control box can
be mounted on the wall or placed
on a shelf, while its stainless steel
centrifueal pump can operate out
of sight: 9
^amagedTilm
repaired by
m m DOCTORS'
specialists!
in the Science of
FILM
REIUVENATIOI
S.O.S to Distribute Forney
Cinetron Lighting Boosters
t^ S.O.S. Cinema Supply Corp. has
been appointed primary distribu-
tor of the Forney Cinetron, a heavy
duty portable system designed to
provide a great amount of light
from a limited power source.
Cinetron multiplies intensity and
color temperature of standard long
life lamps to the necessary Kelvin
For All 16 & 35mm Films
The Rapidweld Process Removes:
• Scratches • Abrasions • Dirt
• Oil stains * Cures Brittleness
• Repairs Damages
Send for Free Brochure, "Facts on Film Care"
rapid
FILM TECHNIQUE
37-02A 27th Street, Long IslantI City 1, N. Y.
rounded 1940
The portable Forney Cinetron
j degree for color by raising line
voltage. As many as forty-five
I 150W RFL lamps may be used
; simultaneously on a 230 volt AC
jline, still maintaining proper Kel-
I vin temperature.
Mounted on wheels, the unit is
I easily located and moved about.
i Extra heavy duty components
throughout the Cinetron reduce
heating, fading and power loss.
'Twin fused 115V AC receptacles
! for cameras and recorders are pro-
I vided. A one year warranty plus
a five year guarantee assure six
I years' protection for every Cine-
tron user. Operating on 11 5- 125V
lor 208V-240V AC, Cinetron is
priced at $389. A full line of ac-
' cessories is available, including
three wire power cables, extension
I cables as well as eight cluster re-
ceptacles. Additional Cinetron de-
tails may be obtained through
S O.S. at 602 West 52nd Street,
New York, or 6331 Hollywood
Boulevard, Hollywood. 9
Extra High Projection Stand
Announced by Safe-Lock, Inc.
■p Designed to meet government
specifications and requirements of
professional motion picture exhib-
itors. Safe -Lock, Inc., Hialeah,
Florida, has announced the addi-
tion of a new extra-high Model
203-56 to its line of Project-O-
Stands.
Measuring 56" from floor to
table top, it enables the projected
beam to clear the heads of the au-
|(CONTlNUED ON PAGE 61)
OUR EXPERIENCE IS YOUR KEY TO
SERVICE A DEPENDABILITY
CAMART BABY DOllY
Only a four wheel dolly will provide the balance and
stability required for professional production. Ad|ust-
able seat for cameraman; platform accommodates
assistant.
Cost of dolly S42500
Doily tracks available
camfM miiT
i
(
1845 BROADWAY (at 60th St.) NEW YORK 23
. PLaza 7-6977 • Coblt: (.'
NUMBER 4
VOLUME 19
19 58
MOTION PICTURES
FILMOGRAPHS
SLIDE FILMS
SLIDES
TRAINING COURSES
TRAINING GUIDES
FLANNEL BOARDS
TV COMMERCIALS
254 WEST 54th STREET, NYC.
COIumbus 5-7620
SALESMEN GET IN
STORY GETS TOLD .
ycHVL
iPsENSMlONAUNjW ,
/
• Theater Quality ^^
16mm Sound ^ _
Projector
• Film Satety Trips
• Easiest to Use
• Lowest in Cost
• Lightest in Weight W -, ' ' ,^i
• 50,000 Users P I : / ,//JB' ^m
Con't Be Wrong ^ «'j miti
Lifetime Guarantee ^K^'S^ ^8AL ^Sk
Salesmen's Pal W ^^Aairii^Wk-. , .
theater presentation on
his desk. Sets up eosily
. . . in three minutes or
less. You're in with your
story - YouVe out ''^^' ^ /^
with o sole. ^^^^j^^fcLi Vr
Ideal for large ■JJt/^^B
screen pro/ec- Ijl^^^
Comp/ete with ^^^*T
screen . . , .$298.50 1^1
I
I Write lor Free Cololog " I
ItheHARWALDco.I
I 124i Chicago Ave., Evanston, III.
' Phone: Davis 8-7070 '
I I
Color slides, tape sound sell radio time.
Visualizing to Sell Radio
A new radio presentation for advertising
and sales executives has been created by Peters,
Grittin. Woodward. Inc., station representa-
tives. Designed for desk-top use or for small
groups of five or six persons, the presentation
utilizes a custom developed miniature tape re-
cording, supplemented by color slides.
The 2()-minute presentation is designed to
create an objective interest on the part of deci-
sion makers in radio's potentialities as a basic
advertising medium. It focuses attention on
the ability of the medium to sell product ideas
and to implant mental pictures of a product in
the "mind's eye." ff
TWO KllVnS OF BLSIIVESS FILMS
by G. A. Florez*
A s I See It, there are two different families
-^*- of business films — those that are conceived,
written, and produced to be substitutes for peo-
ple, and those that are designed to be supple-
ments to people.
In the first family are all those films which
are prepared for public showing, for entertain-
ment, for information, for inspiration — but not
primarily for training. In this area, I am con-
stantly amazed at the imagination of our writers
and the artistry and technical progress of our
producers.
Then there is the other prolific family of
training films — those that are designed to be
tools or supplements to those who have the
responsibility for training and developing peo-
ple. Here, it seems to me, there is much un-
finished business.
As planners, creators, and producers of train-
ing films, we must strive to understand the
essence of the job or the situation or the
function the film aims to portray. We should
be less concerned with format and more con-
cerned with substance. Perhaps we could call
this training integrity.
Finally, I believe we, as producers, can and
should assume at least a portion of the responsi-
bility for effective utilization by keeping in our
minds always that the film is a tool and not an
end in itself. Unless the film is so planned that
it can be effectively used in the training situa-
tion, then our business as film producers is
unfinished indeed. R"
*President of Florez, Inc., of Detroit.
Send
Your Film
To The
Complete IGMIVI
Service
Laboratory
Unsurpassed for . . .
SPEiD
QUALITY
Personalized
SERVICE
MOTION PICTURE LABORATORIES, INC
Phone BRoadway 5-2323
1672 Union Ave., A\^ Memphis 4, Tenn.
'Dke Tl'lastcr driftimansliip
FOR 3'/4" X 4" SLIDES
A 1,000 WATT SLIDE
PROJECTOR
A 3,000 WATT SLIDE
PROJECTOR ,
M4STER $485.00 SM2 . . $960.00
These two slide projectors ore equipped .vith the
Genorco Electric Slide Chonger which holds 70
slides ond changes them in less than Va second by
push button remote control
FOR INFORMATION WRITE TO
GENARCO INC. 97-08 sutphin blvd., Jamaica, n. y.
OXBERRY
ANIMATION STAND
For Rent
Day • Week or Month
with or without operator
Oxberry camera, l6/35mm shuttles,
Trinnotion motorized compound. Fol-
low focus cams, 3 lenses. Automatic
dissolve. 4 Acme or Oxberry peg
tracks.
CORWIN STUDIOS
480 Lexington Ave., New York 17, N. Y.
MUrray Hill 8-3278
BUSINESS SCREEN MAGAZINE
dience. and eliminates the unsafe
practice of raising ordinary pro-
jectors by mounting on tables.
boxes or chairs.
Model 203-56 has gold ano-
dized removable legs of high
strength aluminum alloy. The four
leg extensions are easy to lock or
I release by new Safe-Lock 360-
degree clutch-collars. For one-hand
carrying, the legs may be removed
and strapped to the bottom of the
table-top aluminum casting. Com-
plete unit weighs 13 lbs., is priced
at $39.75. 9
Proflector I, 35mm Unit,
1 1 Provides Wide Slide-View
I ix A new 35mm slidetilm and slide
projector, the Proflector I, pro-
duces a large screen image at short
distances, thereby providing wide-
angle slide viewing with picture
clarity, according to the manufac-
turer, Co-De-Co, New York City.
The Proflector I is said to afford
an improvement in picture bright-
ness with surprisingly low lamp
wattage. The patented optical sys-
tem is described as the equivalent
of a 2" f 1.7, color corrected pro-
jection lens. A 40"-wide image is
obtained with a projector-to-screen
distance of only 8 feet. This fea-
ture makes it possible to have big-
screen quality when projecting for
small meetings and discussion
groups. Uniformity of illumination
is exceptionally high with the sys-
tem, it is claimed.
No minimum focusing distance
is required. The picture observed
may be any ratio to film size from
one-to-one up to any desired mag-
nification. A clip-on, accessory
reflector is available to make rear
screen projector and viewing effi-
cient for the operator and viewer
— particularly where relatively
high ambient light conditions are
unavoidable or desired for note
taking.
The Proflector I is described as
FOR SALE
35mm ORIGINAL
WALL CAMERAS
Complete wi+h l2-Vol+ motor,
four lenses and two magazines.
PRICE $1,200.00
CAMERA EQUIPMENT
COMPANY, INC.
315 W. 43rd St., New York 36, N. Y.
compact, cool-operating, noiseless
and light-weight. The unit will be
on exhibit at the National Audio-
Visual Association Exhibit in Chi-
cago. July 26-29. 9
New Glass Slide Shipping Case
ik The Wni. Schuessler Co., Chi-
cago maker of film and other a-v
shipping equipment announces a
non-vulcanized shipping case,
holding 100 2 X 2 glass slides,
cushioned in 1 " plastic foam.
Metal corners, heavy leather han-
dle and a heavy 1" web strap are
features. Cost is nominal. R"
Compco Film Reel Features
Die-cast Aluminum Hub
<-■- A new precision die-cast alu-
minum hub featured on the latest
Compco professional reel is an ad-
vance in motion picture reel con-
struction, accordina to the manu-
facturer, Compco Corporation, of
Chicago.
The new reels are described as
being much more sturdy, as well
as true-running, by Paul H. Kreft,
sales manager of the Professional
Photographic Division.
New illustrated literature on the
Compco reels is available from the
Compco Corporation. Write the
corporation, care of the Profes-
sional Photographic Div., 2551 W.
St. Paul Avenue, Chicago 47, Ifl.
Color Film Processing Unit
Announced by Houston-Fearless
' Color Labmaster, a new color
film processing machine for the
new 16mm Eastman Ektachrome
7255 and 16mm (and 35mm)
Anscochrome, has been announc-
ed by Houston Fearless Corpora-
tion, Los Angeles. S
Whole Concept Planning* —
the DIFFERENCE in
Visual Presentations for
Business and Industry
Melvin Shaw
P.O. Box 24724
Village Station
Los Angeles 24, California
*Details on request
SALE
Cameras: 2 Cine Specials w/accessories;
2 Auricon Super Pros w/accessories; 1
Maurer w/accessories.
Lenses: set of Ektar; set of Cooke.
Miscellaneous: Sync drive for Cine Spe-
cial; AC/DC variable speed motor for
Cine Special; 2 Rotary converters; 4 Mole
Richardson double broads; 3 Kliegl double
broads; 2 Pro Jr. tripods; Teleskool
prompter; scenery and props.
Sound Equipment: Complete Maurer studio
sound system; 2 Maurer film phono-
BYRON, INC., 1226 Wiscons
graptis; optical & magnetic. 1 Regulated
B & A supply for dubbers; 2 Reeves mag-
netic recorders; 1 1200' console supply
w.,/torque motors; 1 Reeves 2-position
mixer; 1 Table incl. 2 sync Presto tables.
Western Electric vertical, lateral pick-ups
w/voltage supplies, monitor; 1 Presto Y
professional disc recorder w/amplifier
and speakar.
Laboratory equipment: Fonda negative
positive automatic developing macfiine;
Neumade film cleaner.
Details and prices on request.
in Ave., Washington 7, D.C
Tfye Nation 's txemive
Source of the \^<xcatcO
film Stripping Cas€<^.
IT MAKES/SENStM
HEAVY ^Ul'f \fi^(M(€CCJ
SHIPPING CASES
FOR ROUND FILM CANS'
No corners mean no weak points
Available in vulcanized or non
vulcanized fibre.
Vulcanized cases heavily varnishec
to make them even more water
proof.
Heavy 1" web straps on all sizes
New flat type buckles for easj
stacking:.
WM. SCHUESSLER • Dept. B
361 WEST SUPERIOR STREET • CHICAGO 10 • ILLINOIS
NUMBER 4
VOLUME 19
NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St..
Boston IG.
• NEW JERSEY •
Sltdecraft Co., 142 Morris Ave..
Mountain Lakes, N. J.
Association Films, Inc., Broad at
Elm. Ridgefield, i\. J.
• NEW YORK •
Association Films, Inc., 347 Mad-
ison, New York 17.
Buchan Pictures, 122 W. Chip
pewa St., Buffalo.
Crawford, Immig and Landis,
Inc., 200 Fourth Avenue, New
York 3, New York.
The Jam Handy Organization,
1775 Broadway, New York 19.
Ken Killian Company, Inc., 723
Prospect A\e., Westbury, N. Y.
S. O. S. Cinema Supply Corp.,
602 W. 52nd St., New York 19.
Training Films, Inc., 150 West
54th St., New York 19.
Visual Sciences, 599BS Suffern.
• PENNSYLVANIA •
J. P. Lilley & Son, 928 N. 3rd St..
Harrisburg.
Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.
The Jam Handy Organization,
Pittsburgh. Phone: ZEnith 0143.
• WEST VIRGINIA •
B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens 6-
6731.
SOUTHERN STATES
• FLORIDA •
Vorman Laboratories & Studio,
Arlington Suburb, P.O. Box
8598, Jacksonville 11.
• GEORGIA •
[Colonial Films, 71 Walton St.,
N. W., Alpine 5378, Atlanta.
• LOUISIANA •
Stanley Projection Company, 1117
Bolton Ave.. Alexandria.
Delta Visual Service, Inc., 815
Povdras St., New Orleans 12.
Phone: RA 9061.
• MARYLAND •
Stark-Films (Since 1920), Howard
and Centre Sts., Baltimore 1.
LE. 9-.3.S91.
• MISSISSIPPI •
Herschel Smith Company, 1 1 9
Roach St., Jackson 110.
• TENNESSEE •
Southern Visual Films, 687 Shrine
Bldg., Memphis.
MIDWESTERN STATES
• ILLINOIS •
American Film Registry, 1018 So.
W^abash Ave., Chicago 5.
Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.
The Jam Handy Organization,
230 N. Michigan Ave., Chicago
1.
Midwest Visual Equipment Co.,
3518 Devon .Ave., Chicago 45.
• MICHIGAN •
The Jam Handy Organization,
2821 E. Grand Blvd., Detroit
11.
Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.
• OHIO •
Academy Film Service, Inc.,
2110 Payne Ave., Cleveland
14.
LIST SERVICES HERE
Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue.
Frvan Film Service, 1810 E. 12th
St., Cleveland 14.
Sunray Films, Inc., 2108 Payne
Ave., Cleveland 14.
The Jam Handy Organization,
Davton. Phone: ENterprise
6289.
Twyman Films, Inc., 400 West
First Street, Dayton.
M. H. Martin Company, 1118
Lincoln Way E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Clausonthue Audio Visual, Sales
and Service, 945 S. Montezuma
Way. W. Covina.
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.
The Jam Handy Organization,
1402 N. Ridgewood Place, Hol-
lywood 2,8.
Photo & Sound Company, 5525
Sunset Blvd.. Hollywood 28.
Ralke Company, Inc., 829 S.
Flower St., Los Angeles 17.
Phone: TR. 8664.
S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.
Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 57.
SAN FRANCISCO AREA
Association Films, Inc., 799
Stevenson St., San Francisco.
Photo & Sound Company, 116
Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,
San Francisco 11.
• COLORADO •
Audio-Visual Center, 28 E. Ninth
Ave., Denver 3.
• OREGON •
Moore's Motion Picture Service,
1201 S. W. Morrison, Portland
5, Oregon.
• TEXAS •
Association Films, Inc., 1108 Jack-
son Street, Dallas 2.
• UTAH •
Deseret Book Company, Box 958,
Salt Lake City 10.
5E THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
Films, Television in industry
Theme of 84tli SMPTE Meeting
M Information relating to many
areas of the audio-visual field will
be presented at sessions of the
84th Semi -Annual Convention,
October 20-24, at the Sheraton-
Cadillac Hotel in Detroit.
Several topic papers already
have been enlisted for the SMPTE
Convention which is built around
the theme, "Films and Television
in Industry and Education."
Owing to the success of the
equipment exhibit conducted at
the recent 83rd SMPTE Conven-
tion in Los Angeles, an audio-
visual exhibit is planned for the
84th meeting. In charge of the
exhibit is Kenneth M. Mason,
Eastman Kodak Co., who may be
contacted by exhibitors at the Pru-
dential Bldg., Room 2006, Chi-
cago 24.
Abstracts of topic papers volun-
teered for possible presentation at
the SMPTE Convention are being
welcomed by program chairman
C. E. Heppberger until August 4.
Reading copies must arrive by
September 22. TTie abstracts mav
be sent to Heppberger at 510
White Oak Dr., Naperville, 111.,
or to Harold W. Kinzle. associate
program chairman, at 13545
Argyle St., Chicago 40.
Topics, Chairmen Are Listed
Among topics and topic chair-
men announced by SMPTE are:
Nontheatrical Productions & Tech-
niques, Industrial Phase: John
Flory, advisor, Nontheatrical
Films, Eastman Kodak Co., 343
State St., Rochester 4, N.Y.; Lab-
oratory Practices: Philip E. Smith,
Kodak Processing Lab, 1712
Prairie Ave., Chicago 16; Stand-
ards & Standardization: A. C.
Robertson, Eastman Kodak Co.,
Kodak Park Bldg., 35 Rochester
4. N.Y.
Other topics and chairmen are:
International TV & Multilingual
Films: E. W. D'Arcy, D'Arcy As-
sociates. P.O. Box 1103, Ogden
Dunes, Gary, Ind.; 16mm Color
Intermediate Negative/Positive (a
seminar) : Robert A. Colburn,
Geo. W. Colburn Laboratories,
164 N. Wacker Dr., Chicago 6;
Color Photography: John P.
Breedon, Jr., Ford Motor Co..
Film Services Sect.. American Rd.,
Dearborn, Mich.; Instrumentation
& High-Speed Photography: Rich-
ard O. Painter, Exp. Eng. Dept.,
General Motors Proving Ground,
Miiford, Mich.
Also: Sound Recording & Re-
production: Gordon L. Elsworth,
General Motors Photographic, 465
W. Milwaukee Ave., Detroit 2.
BUSINESS SCREEN MAGAZINE
FREE LITERATURE
New Calvin Booklet Gives
a Picture of its Facilities
ti The Calvin Company has issued
a 16-page brochure, illustrated and
in color, which outlines and pic-
tures the facilities it has available
for complete motion picture pro-
duction, producers services, and as
a film laboratory.
Founded in 1931, the company
now occupies eight floors in its
main building, plus three adjoining
buildings.
The Calvin brochure takes the
reader on a picture-trip through its
plant, visiting all of the depart-
ments which combine their activi-
ties to make up its full facilities
for clients.
After a brief bird's-eye view of
its departmental locations, floor by
floor, the brochure takes the "visi-
tor" on a walking tour of its two
large main-level sound stages, each
with 10,000 square feet of floor
area; its sound and music depart-
ments (second floor); its proces-
sing department (third floor); its
printing department (fourth floor);
its animation department (sixth
floor) ; and its editing and rewriting
rooms (seventh floor).
Each department's facilities are
fully illustrated and briefly de-
scribed. Photos of key Calvin per-
sonnel are shown on the brochure's
closing pages.
For a copy of the brochure, write
on your business letterhead to The
Calvin Company, 1105 Truman
Road, Kansas City 6, Mo., men-
tioning Business Screen. S
Cinekad Catalog Available
ii Producers who are "retooling"
may be interested in a new line of
Cinekad motion picture & televi-
sion equipment presented in a
25-page catalog issued by Cinekad
Engineering Co., 763 Tenth Ave-
nue, New York 19. A free copy
may be obtained by writing the
company. S
SOUND RECORDING
at a reasonable cost
High fidelity 16 or 35. Quality
guaranteed. Complete studio and
laboratory services. Color printing
and lacquer coating.
ESCAR
Motion Picture Service
7315 Carnegie Ave.
Cleveland 3, Ohio
Brochure Available on New
Movielab Processing Plant
i-{ Movielab Color Corporation
has issued a 16-page brochure de-
scribing and picturing its new
$2,000,000 color film processing
laboratory. The laboratory has
an initial daily capacity of half a
million feet of color film.
Entitled "This is Movielab," the
attractive brochure describes and
illustrates much of the special
equipment used by the company
in providing quality color film pro-
cessing service.
Shown are the company's "wet
end" developing tanks and im-
pingement drying cabinets; the
color printing room, where an
"electronic brain" is used to in-
sure precise scene-by-scene color
balance; the highly-instrumented
control department; the negative
assembly room; the machine shop,
where new developments are re-
searched; cutting rooms and film
storage vaults; and the Movielab
theatre, available for screenings or
conferences.
Last two pages of the brochure
contain a set of easy-reference
charts describing ten different
methods of color film duplication.
To obtain a copy of the bro-
chure, write on your business letter-
head to Movielab Color Corpora-
tion, 619 West 54th Street, New
York City, mentioning BtJsiNESs
Screen Magazine. l^!^
* * *
600 U. S. Educational Pix
in United World Catalog
H Some 600 subjects in six curric-
ulum areas are described in the
1958 catalog of U.S. Government
educational films published by the
distributor. United World Films,
Inc.
All sound motion pictures and
slidefilms released by the Govern-
ment as recently as April, 1958,
are listed in the UWF catalog.
Many of the films can be record-
ed in foreign languages by mag-
netic striping. The new catalog is
available on request to United
World Films, Inc. (Government
Dept.), 1445 Park Avenue, New
York 29, N. Y. f-
Canadian Film Board Catalog
Lists 321 Motion Pictures
i^ The 1958 catalog of the Na-
tional Film Board of Canada, list-
ing 321 sixteen millimeter films
available for rental and purchase
in the United States, is in circula-
tion.
Copies of the new catalog are
available free on request from the
National Film Board of Canada,
Suite 658, 630 Fifth Avenue, New
York 20, New York. •
Our Specialty...
SALESMANSHIP on film
As scores of top firms can tell you, there's no faster,
more forceful way to put your message across tiian
with a Holland-\Y''egman film.
For Holland -Wegman is a 5,000 square foot studio
fully equipped and manned to plan, write and pro-
duce top calibre films in any category... product sales,
public relations, training, documentary, television
commercials.
What job do yon have for Holland -Wegman salesman-
ship-on-film? Phone or write us about it today!
HOLLAND-WEGMAN PRODUCTIONS
197 Delaware • Buffalo 2, N.Y. • Telephone: MAdiion 7411
PROFESSIONAL
MATTES • INSERTS • FADES • DISSOLVES
WIPES • SUPERIMPOSURES
MOTION PICTURE & TELEVISION
OPTICAL EFFECTS ^ CINEMASCOPE
35mm & 16mm ^ B & W or Color
SPECIALIZED TITLES
kay MERCER & CO.
ESTABLISHED 1928
PHONE OR WRITE FOR SPECIAL PHOTOGRAPHIC
OPTICAL EFFECTS CHART & INFORMATION
4241
NORMAL AVE., HOLLYWOOD 29, CALIF.
NOrmandy 3-9331
li&furj^ I
MOOD
and
TITLE MUSIC
For Every Type of Production
llTHlti ON A "PER SELECTION" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phone
AUDIO-MASTER Corp., i7EAST45thST,N y i7,n y.
NUMBER 4
VOLUME 19
This is the MODEM Story:
^electing a film program for ini-
nediaie dispatch to one of the
lotion's tv stations in Modern's
Jew York tv exchange . . .
CONTINUED FROM PAGE 45)
lirectors. From its findings, spon-
ors can learn how they can maice
lore desirable films for industrial
udiences. In turn, training direc-
,)rs learned how to set up film pro-
ranis in their own organizations.
One of the prime assets of any
ponsored film program is the
ponsor's own basic identity. Cer-
linly that is not diminished by
ie effective distribution service
sndered by Modern. But if the
ponsor wants to maintain a close,
ersonal touch with members of
is viewing audience. Modern fa-
ilities are available on a "private
ibel" basis, maintaining company
Im libraries today for such or-
anizations as Bethlehem Steel, the
imerican Medical Association and
thers.
Certifying Film Circulation
Behind all this physical activity,
owever, there is one vital key to
ertification of film circulation,
"his is Modern's "advance book-
ig notice" which the company
must sent the sponsor on every
booking to earn its fee. With this
report at hand, the sponsor can
field-check his film activity. As a
final assurance, he has the certified
audience report after the actual
showing. A "no show" (and they
are not infrequent) means "no
pay" even though Modern has ex-
pended promotion, mailing and
print handling services on behalf
of the sponsor.
Another vital ingredient is the
obvious advantage of riding nearly
400 other sponsors' film coat-tails.
Audiences developed over the
years for many vastly-interesting
sponsored pictures become avail-
able to each new sponsor added
to Modern's list. Audiences devel-
oped by any new, widely-popular
subject added to the current list
help to broaden the total self-
equipped audience.
Sponsored Films in Theatres
Theatres are a different proposi-
tion. Here the 10-minute (prefer-
ably) "general interest" and really
interesting public relations film
has a real audience potential from
Radio City Music Hall to small
towns. 35mm color prints are de-
livered to theatrical exchanges,
bookings arranged by experienced
theatrical men and theatre-owners
who are very selective on behalf
of their paying audiences. Theatri-
cal bookings average from three
or four thousand houses to as many
as 10 or 12,000, depending on the
value of the film. Just now, there is
a real opportunity for wide-screen
theatrical shorts ... a real promo-
tional potential for travel, health,
safety and similar sponsor subject
interests.
The cost of a theatrical booking
averages $10 to $15, requires spe-
cialized 35mm exchange services
and personal contact, followup and
accounting.
But theatre audiences are size-
able and despite the decline of the
"hard tops" or formal movie thea-
tres, the expanding drive-in field
has more than balanced the audi-
ence potential.
Modern's Television Activity
When it became apparent that
television was an important chan-
nel of film circulation. Modern
set up a separate department to
handle the specialized service,
speedy print shipment and contact
necessary to properly serve the
television stations. There are seven
regional television film exchanges
in the Modern network.
These seven tv exchanges now
offer stations more than 290 titles
for selection to fill their sustaining
time needs. There is also an emer-
gency "stand-by" service which, in
a pinch, will supply a station with
quality program material on over-
night notice.
Spearheading the company's tv
service is the new Modern TV
Digest series, short programs pre-
viously mentioned in "magazine"
format, designed for specific types
of program interest. The Modern
Science Series has proven espe-
cially popular among station film
directors and viewers.
The Audience is the Goal
This is Modern, its people, its
policies, its extensive physical
plant and its "modern" outlook on
the most persuasive of all com-
munication media. The 21st year
of Modern is more than "a coming
of age;" it is the fulfillment of the
real potential of the film medium
itself. For with the constant im-
provement of film-making proc-
esses and of brilliant new color
processes, of enlightened sponsor
understanding of the content pos-
sibilities in today's films, there is
just one common goal: rlie poten-
tial audience.
Like the Press Wire Services
As the Associated Press and
United Press services serve the
nation's newspapers, so Modern
serves the more than 250 pro-
ducers of the United States and
upwards of 5,000 potential spon-
sors, not to mention hundreds of
trade groups and government
agencies. Yes, even the Federal
Government is a Modern client
from time to time. The Postoffice
Department has used its distribu-
tion facilities to improve mailing
methods used by Mr. and Mrs.
Average American.
To deliver and recover each
film as quickly as possible; to make
sure that it reaches its destination
ready to perform with maxinuim
screen effectiveness on behalf of
both audience and sponsor, to ren-
der absolute proof of real value
given for value received . . . these
are, in essence, the basic aims of
Modern service. These services,
these aims validate the whole pre-
mise of the factual, informational
sponsored motion picture and
point the way to a tremendous
future potential.
37 Million "Screen Hours"
For there are nearly 37,000,000
potential "screen hours" of view-
ing time among the existing 16mm
"self-equipped" audiences in the
U.S. alone. And there are the
nearly 18,000 motion picture the-
atres and the more than 500 tele-
vision stations and their millions
of viewers to conjure with if you
want a look into the film's future
. . . and Modern's. ^
MAINSPRING OF FILM DISTRIBUTION: MODERN'S MAILING LIST OF REGISTERED FILM USERS, PROMOTIONAL FACILITIES
tclow: 159,726 names of registered film users
re maintained for regular promotion contacts
iu Modern's headquarters in New York.
Above: a portion of the Addressograph facili-
ties in New York where direct mail promotion
generates demand: keeps films active.
Below: high-speed offset press equiptnent de-
livers some of the millions of flyers, bidletins
and other direct mail maierials.
Mf(W/6m Sn/M-fih kMhyRm^tf
"CINE'YOICEn" lEmm Optical Sound-On-Film Camaca.
^ 100 ft. film capacity for 2% minutes of
recording; 6-Volt DC Converter or 115-Volt AC
operation.^ $795.00 (and up).
"AURICON PRp'600"16inni Optical Sound-On-Fllm Camera.
^ 600 ft. film capacity for I6V2 minutes of
recording.^ $1871.00 (and up) with 30 day
money-back guarantee.
■•SUPER UO(l"lS,mni Optical Sounil-Oii.Film Camera.,
^ 1200 It. iilm capacity for 33 minutes of
recording. ^ $5667.00 (and up) complete for
"High-Fidelity" Talking Pictures.
SOUND RECORDER -Model RM-30, . . 1200 foot film ppRTABlE POWER $UPPIY UNIT — Model PS-21... Silent filhagneiic —Finger points to Magnetic pre stripe
capacity, synchronous motor for' "double-system'
16mm Optical Sound-On-Film operation,
-K $3630.55 (and up)
TRIPOD — Models FT-10 and FT-10S12...
Pan-Tilt Head Professional Tripod for
velvet-smooth action. Perfectly counter-balanced
to prevent Camera "dumping.^ $406.25 (and up).
m operation, furnishes llS-Voft AC power to drive
"Single System" or "Double System" Auricon
Equipment from 12 Volt Storage Battery, for
remote "location" filming.^ $259.50
Strictly for Profit
CHOOSE AURICON
If it's profit you're after in the production of
16 mm Sound-On Film Talking Pictures, Auricon
Cameras provide ideal working tools for shooting
profitable Television Newsreels, film commercials,
inserts, and local candid-camera programming.
Now you can get Lip-Synchronized Optical or
Magnetic Sound WITH your picture using Auricon
16 mm Sound-On-Film Cameras. Precision designed
and built to "take it."
Strictly for Profit — Choose Auricon!
BERNDT-BACH, INC.
6910 ROMAINE ST., HOLLYWOOD 38, CALIF.
on unexposed film for recording lip-synchronized
magnetic sound with your picture. Can be used
with all Auricon Cameras..^, $870.00 (and up)
Auricon Equipment is sold with a
30-day money-back guarantee.
You must be satisfied.
MANUFACTURERS OF SOUND-ON-FILM RECORDING EQUIPMENT SINCE I93I
Please send me free Auricon Catalog.
Name
(Please write your address in margin)
SMOOTHING
THE WAY FOR
MICROMATIC
HONE
What's happening on the inside is something only a
salesman can talk ahont.
To show what goes on during microhoning down to
millionths of an inch, two motion pictures, economically made for
years of service, have heen helping Micromatic Hone Corporation
sell a complex process — in great simplicity.
High-speed, photo-elastic and heat photograjthy are
creatively combined by Jam Handy teihnicians to meet the most
exactins; needs of the customer.
Fur lu'lj) in i)r<>s<'ntin^ anything lucidlv. call —
;^JAM HANDY
-^matizations
YORK 19
son 2-4060
1^ Visualizations -j^ Presentations -j^V Motion Pictures ^ Slidefilms ^ Training AssisI
HOLLYWOOD 28 • DETROIT 11 • PITTSBURGH • DAYTON • CHICAC
Hollywood 3-2321 TRinity 5-2450 ZEnith 0143 ENterprise 6289 STate 2W
BUSINESS SCREEN
ilAGAZINE • NUMBER
FIVE
VOLUME NINETEEN
19 5 8
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Master Bertram BircJi. Master of the rod, the scowl, but not his
temper. He got attention but petrified pupils.
Have you a nwssagc for boys and girls? You can get their atten-
tion and their favorable regard by wise use of your public relations
films. Let Modern explain how.
Schools are unquestionably the ideal setting to reach young
people in their most receptive mood. Your factual films gain added
conviction when shown in class, because students tend to accept
as fact what they are taught in school. Good business films are
welcomed back by teachers year after year. (Procter & Gamble's
SCRUB GAME has been distributed by Modern to schools for
121/0 years . . . has been viewed by 11,976,000 boys and girls.)
Modern can reach 53,000 schools with your films : elementary
schools; junior, senior and vocational high schools; public and
parochial schools ; prep schools, girls' schools, military academies
— wherever Youth is educated.
After school hours. Modern continues to insure your access to
the attention of Young America. We'll pre.sent your films on the
programs of Hi-Y's, 4-H Clubs, boys' athletic clubs, F. F. A.'s,
YMCA's and YWCA's, troops of Boy and Girl Scouts, in summer
camps, at young folks fellowships in the nation's churches — every-
where Youth gathers socially.
For mass national coverage of the Youth Market, we'll have
MQYIES?
-BAH I
your film booked as a .short subject in most of the nation's 17,800
theaters . . . have it telecast on many of the 529 TV stations. In
clubs and schools alone in 1957, Modern arranged showings of
our clients' films to 43,683,277 boys and girls. Millions more
viewed over TV and in theaters. If you have a film about a product,
service or idea for young people, trust it to Modern and young
people will see it.
MODERN
Hast 5itk Street, New York I
Modern provides the audience for your public relations films
SALES
OI'l-'lCES
York PL 8-2900 Detroit TE 2-4211 Pittsburgh GR 1-9118
aKO DE 7-:t252 Los AnKeles MA 9-2121 San Francisco YU 2-1712
ASK ANY
CARAVEL CLIENT.. .
Allied Stores Corporation
American Bible Society
American Can Company
American Heart Association
Associated Merchandising Corp
Berkshire Knitting Mills
Bethlehem Steel Company
Godfrey L. Cabot, Inc.
Calvert Distillers Company
Cluett, Peabody & Co., Inc.
General Fireproofing Co.
J. C. Penney Co., Inc.
Royal McBee Corporation
Socony Mobil Oil Co., Inc.
Towmotor Corporation
Towie Manufacturing Co.
. . . and nuinv others
The Shortest Distance Between
2 Points Is a STRAIGHT LINE
There are many ways to bring new sales ideas and product information to the person
behind the counter. Some are round-about and ineffective, losing force and sales appeal
at each step. But one sure way is film . . . straight line-direct and economical ... a
film that delivers the full force of the idea— that enthusiastically explains the product.
This is the most effective tool a sales manager can have.
Caravel has been making straight line films for over a quarter century— films created by
expert craftsmen to the needs of individual clients in dozens of industries. We invite
you to view one or more of these films — either in your office or ours — and find out for
yourself how they were made to deliver ths full force of management planning to the
salesman and the customer.
CARAVEL FILMS, INC.
20 ^A/est End Ave. (60th St.) New York 23, N.Y. CI 7-6110
PRODUCING BUSINESS FILMS FOR AMERICAS LEADING ADVERTISERS FOR 37 YEARS
UmikM .
000 magnificent color processing
and sensational service
on our latest film presentation
OUR CANADIAN GROCER -1958
20 minutes . . . 35mm Eastmancolor
Scripted, produced and delivered in
19 days to meet a deadline
produced by
MERIDIAN FILMS LTD
Julian Roffman
Ralph Foster
I
At The Meridian Sfudio • 7202 Woodbine Avenue • Toronto, Canada
BUSINESS SCREEN MAGAZINE
u
ommunications Jor business . . .
is Purely Altruistic
For Illinois Bell Telephone, Wilding created and
produced a neat combination of entertainment
and education in the Eastman Color motion
picture "Illinois Holiday." It takes the viewer
on a tour of scenic state parks and monuments
of high historical interest tracing the growth of
the state. Practically every inch of hallowed
ground is covered. Primarily in the public interest,
the name of Illinois Bell is never mentioned in
the story, nor does a telephone ever appear
on the scene.
Wilding Specializes in Communicating
Ideas Through Visual Tools that Teach,
Startle, Challenge, Persuade and Tell.
I CHICAGO
I DETROIT
NEW YORK
'CLEVELAND
WILDING PICTURE PROnUCTIOMS, INC.
lirst in Communications for Business
CINCINNATI
! PITTSBURGH
JTWIN CITIES
ijLOS ANGELES
LOOK.
PICTURES
^ CHANGE
iUTOMATICAL
Pictures change automatically, always on cue,
when you use the DuKane Micromatic
sound sHdefilm projector for selling or for
training. No beeps, clicks, or bongs . . . film
advance is triggered by a silent 30/50 cycle
impulse cut right into the record. No film
rewinding — DuKane's "Redi-Wind" does it
for you, automatically! Built-in "shadow-box'
screen, plus plenty of power for big-screen
projection.
also from
DuIC^NTE
dynamic salesmanship
n an attache case
Unique DuKane Flip-Top puts
dramatic hard-sell power in a 13-lb.
package! Ideal for desk-side
presentations. No set-up fuss, no
room darkening. Startling clarity in
color or black-and-white filmstrip,
plus top voice fidelity.
For a demonstration at your own desk, write or wire
Only 15- X 13 x 7'
UuK.iik: Cnrporatio
1 am Interested in lee
particularly O
n. Dept. BS-88a. St. Cha
rning more about DuKane
heFliptop n the Micr
ries. lllinnis
sound slldetilni p
'—
CITY _ __
ZONE
STATE
--..r_^
DUKANE products are sold and serviced by a nation-wide network of audiovisual experts
BUSINESS SCREEN
THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY - EDUCATION AND TELEVISION
preview of contents
ANA Develops Handy Chart for Film Postal Rates. ... 6
The News of Films in Medicine: U.S. and Abroad 12
NBC-Monitor Salutes Audio-Visual Education 26
Atomic Energy on the Screen: the Geneva Program. ... 29
A Helping Hand for Medicine: Julie on the Job 30
A New Look at Productivity: 1 104 Sutton Road 31
Counter Attack on Retail Sales 32 '
Right Dress: a Key to Business Success 32
More Time for Selling: Those Solid Gold Hours 33
Anniversary at Audio: a 25th Birthday Party 34
The U.S.A. at Brussels: A Test of Arms 36
Sponsored Pictures at the Festivals and Fairs 37
Exhibit Report from Brussels hy Charles Schwep 39
The New Age of Architecture: Film Preview 39
Designed for Business: the Barbre Studio 40
1 8th National Audio-Visual Convention 42
Visa to Dairyland: U.S.A. — a Preview Report 47
I.A.V.A. Gets an Anthem: Thai's Comiuiinication . ... 54
A Film Guide for Management: Six Page Feature. . . . 59
Plus: Thi; National Directory of A-V Dealers
Office of Publication: 7064 Sheridan Road, Chicago 26
IN NEW YORK CITY
Robert Seymour, Jr., Eastern Manager: 489 Fifth Ave.
Riverside 9-0215 • MUrray Hill 2-2492
IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet
Telephone: DUnkirk 7-2281
Issue Five, Volume Nineteen o{ Business Screen Magazine, published August 15, 1958.
Issued 8 limes aiiiiually af six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazine, Inc. Phone BRiargate 4-8234. O. H. Coelin, Jr.,
Editor and Publisher. In New York: Robert Seymour, Jr., 489 Fifth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr. 104 So. Caron-
delet, Telephone DUnkirk 7.2281. Subscription $3.00 a year; $5.00 two years (domestic): (_
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office M
at Chicago, Illinois, under Act of March 3, 1879. Entire contents copyrighted 1958 by |
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.
BUSINESS SCREEN MAGAZINE I
®
®
CASE HISTORY OF A
SUCCESSFUL BUSINESS FILM
*
^m^^^<^:i^^^fm^^:^'
"YOUR SAFETY FIRST"
An Animated Motion Picture in Color
Written and Produced for the AUTOMOBILE MANUFACTURERS ASSOCIATION
Silver Reel Anard, American Film Assembly — 1957
4
(7,467 NON -THEATRICAL' SHOWINGS AUDIENCE: 523,925
314 TELEVISION SHOWINGS AUDIENCE: 25,031,934
(DURING A 15 MONTH PERIOD)
^ John Sutherland Productions, Incorporated
LOS ANGELES
201 North Occidental Boulevard
Los Angeles 26. California Dunkirk 8-5121
NEW YORK
136 East 55th Street
New York 22. New York PLaza5)875
NUMBER 5 • VOLUME 19 • 19 58
''he Audio-Visual Committee. Ai^A, prepares
A Chart of IVbvv A-V Postal Rates
Educational aid by I iiiled Fruit Company, one reason —
"Wliy tliE Kremlin Hates Bananas"
ro Facilitate shipment of
audio - visual materials under
he recently-revised U. S. Postal
{.ates. a special sub-committee of
he Audio-Visual Committee. As-
ociation of National Advertisers
las just completed the comprehen-
ive. copyrighted chart presented
lelow. The accuracy of the chart
vas checked with the Post OfHce
)epartment and was characterized
s well presented for quick refer-
nce.
Members of this special conimit-
ee, chairmanned by Willis H.
'ratt. Jr., American Telephone &
"elegraph Co., were Frederick
$each. Remington Rand Division,
iperry Rand Corp.; Eyre Branch,
itandard Oil Company (New Jer-
ey); John Flory and Thomas W.
lope, Eastman Kodak Company;
nd Frank Rollins, E. R. Squibb
: Sons Division, Olin Mathieson
Chemical Corp. This exclusive
Business Screen reprint is by spe-
cial permission of the Audio-Visual
Committee, Association of Na-
tional Advertisers, Inc.
Copies of the new chart are
available at 5<' each (minimum
order 50c ) from A.N. A. Head-
quarters. 155 East 44th Street, New
York 17. N. Y.
Members of the Audio-Visual
Committee are also engaged in a
number of other studies for the
benefit of A.N. A. members on such
subjects as "The Use of Business
Films on Television"; "Case Ex-
amples of Successful Film Pro-
grams"; "A Bibliography of Ad-
vertising and Public Relations
Films"; and a study of the "Dis-
tribution of Audio-Visual Ma-
terials." These studies will be pub-
lished in report form for inclusion
in an Audio-Visual Handbook. 9
Sponsor; United Fruit Company.
Title; Why the Kremlin Hates
Bananas, 1 1 min.. Technicolor,
produced by John Sutherland
Productions, Inc.
■;> Bulwarks against the spread of
communism in Central America
are the church and private invest-
ments from the United States and
elsewhere — investments which
keep the banana plantations pro-
ductive.
The United Fruit Company su-
pervises the growing, harvesting
and marketing of most of the
"banana republics" " crops. In its
new film, the company shows how
private business enterprises can
benefit the countries in which they
operate.
As public relations information
aimed at theatre and group audi-
ences, the film shows one of the
Soil lest ai Honduras school
most successful "investments" by
private enterprise in Central
America — the Pan-American
School of Agriculture in Honduras.
Supported almost entirely by
United Fruit Company, this school
takes boys from all the Central
American countries, some 150 a
(cont'd on following page)
NEW POSTAL RATES FOR CERTAIN AUDIO-VISUAL MATERIALS: EFFECTIVE AUGUST 1, 1958^
Public Law 85-426 enacted May 27, 1958. Note; all underlined items
ire the changes in the new law from the old.
This chart Copyright July, 1958 by the Audio- Visual Committee, Associ-
ation of National Advertisers, Inc.
CLASSIFICATION
DOMESTIC
POSTAL RATE
BY OR TO WHOM SHIPPED
LIMITS OF SHIPMEMT
PARCEL MARKING
"EDUCATIONAL MATERIALS"
a. 1 fTmm f 1 1ms
b. l6 mm film catalogs
c. Rionograph recordings
d. Printed music
e. Printed objective
test materials
f. Manuscripts for books,
periodicals, and music
II. "LIBRARY MATERIALS"
a. l6 mm films
b. Films trips
c. Projected transparen-
cies and slides
d. Microfilms
e. Sound recordings (in-
cluding magnetic tape)
f. Catalogs of these
materials (l to 5)
above
g. Printed music
h. Bound volumes of
academic theses or
Phonograph recordings
Other library materials
1st lb ■ -9^
Each additional
1 lb. or fractTon
thereof -~3?
(Formerly -
All items may be sent to or
from:
A. Any person
B. Any organization or
company except com-
mercial theaters
Anywhere in the
U.S.A.
I^rcel should be
1st Ib.-l*^
Each additional
1 lb. or frac-
tion thereof-1^
"Library Materials" items (a)
thru(f) qualify for the regular
postal rate whenever mailed to
or from any of the following
non-profit organizations.
Items (g) thru(j) qualify for
this postal rate only when
mailed on loan or exchange be-
tween these organizations
themselves, or between organ-
izations and their readers,
members, or borrowers.
A. Schools
B. Colleges
C. Universities
D. Public Libraries and
1. Religious Org. or Assn.
2. Educational " " "
3. Scientific " " "
k. Philanthropic" " "
5. Agriculturai " " "
6. I^bor " " "
7. Veterans " " "
8. Fraternal " " "
Anywhere in the
U.S.A.
(Formerly restricted
to local delivery,
first three zones,
or to state in which
mailed. )
EDUCATIONAL MATERIALS
(Formerly marked
"Book Rate, Sec.
3"*. 81* (h), ?.L. i. R.")
F^rcel should be
LIBRARY MATERIALS
(Formerly marked
"Library Book Rate,
Sec. 3l*.83 (e),
P.L. & R.")
Only positive prints in final form processed
for viewing can be shipped under these rates.
To assist your post office we suggest that
you list the name of the organization first,
followed by the name of the Individual. For
example:
Eldorado High School
Attn: Mr. Hawkins, Supt.
Eldorado, Kansas
If any difficulty is encountered in sending
at the new rates any of the Audio-Visual
materials listed on this chart, which weigh
under l6 ounces, it is recommended that the
local postmaster concerned be requested to
secure an official ruling on the question
from the Post Office Department in Washington.
BUSINESS SCREEN MAGAZINE
I
For ANY or ALL Producer Services
it's byron
across the board!
For information and
quotations on ANY or ALL
of these Producer Services,
write, phone or wire . . .
laboratory
1226 Wisconsin Ave., N.W., Washington 7, D.C.
FEderal 3-4000
NUMBER 5 • VOLUME 19 • 195
for )6mm Film JOO to 2000 Re-It
Protect your films
Ship in FIBERBILT CASES
Sold at leading dealers
Only
STTfifTrfl
beof
fiberbMi
Coses
SHIPPING
W CASE^
this
TRADF
MAPf
All the News of Films
in Business and Industry
Appears in Business Screen
UF's Youth Proqram:
(cont'd from preceding page)
year, and gives them a three-year,
tll-expenses-paid course in tropi-
cal agriculture.
The picture explains why the
vouth trainin" and cene-ai im-
provement program carried on b\
the United Fruit Company is op-
posed by the Communists.
Not many of the school's gnidu-
ates go to work for United Frui*.
Most of them go into private farm-
ing or work in the agriculture de-
partments of their own countries,
or teach other students agricul-
ture. At the "work and learn"
school, the boys spend their morn-
ings in the fields, their afternoons
in the classroom.
In addition to the agricultural
knowledge being disseminated
throughout the Central American
countries, important by-products
are a working knowledge of de-
mocracy and f'-iendships formed
between boys from the many dif-
fcent and some'imes warring na-
tions of Central Ame ica.
Communism breeds in poverty,
distrust, dissatisfaction, ignorance
of the positive potentials of capi-
talism. An enlightened company-
sponsored program which builds
prosperity for a country and edu-
cates the country's youth in the
Sutherland crew on locaiion in
Honduras for Uniwil Fruil Co.
advantages of private enterp.ise —
while operating the country's boun-
tiful plantations — is the reason,
the film says. Why the Kremlin
Hares Bananas.
For More Film Information
For information on the film's
availability, contact: United Fruit
Company. Pier 3. North River.
New 'York, N.Y. f'
Film Story of Nixon's Visit
to Latin America Released
' The U. S. Information Agency
has released a three-reel documen-
tary film, ]^ice President Ni.xon
Visits Latin America, for showings
overseas.
It shows the generally friendly
reception accorded the Vice Pres-
ident and Mrs. Nixon during much
'.if their goodwill tour of eight
Latin American nations earlier
this year, but also includes scenes
of Communist-inspired violence
ind demonstrations in Peru and
Venezuela.
Initially, the lilm has been pre-
pared in Spanish and Portuguese
for exhibition in Latin America.
Later it will be put into other
'■.m^uages for world showings. lj!|jj'
* :» *
Animation, Inc., Moves to
Larger Chicago Offices
Animation. Inc.. Hollywood.
California, has moved its Chicago
oHice into larger quarters in the
LaSalle-Wacke'r Building at 221
North LaSalle Street. Joe W. Ed-
wards. Animation's midwest rep-
resentative, continues to head the
Chicago office. i|j^
BUSINESS SCREEN MAGAZINE
WHAT KIND OF LIGHTING
— AND GRIP EQUIPMENT
~ NEED?
res, inkies, century stands or
reflectors? What sizes do you
need? 10,000 watt, 225 amp?
From the largest arc to the
smallest inkie, from grip equip-
l ment and props to sleek DC
I- generator trucks, you'll find
I it at ,
LIGHTING THE MOTION PICTURE INDUSTRY SINCE 1921
SALES- RENTALS -SERVICE
333 West S2nd Street, New York City,
Circle 6-5470
Send (or a schedule of renfal rates.
NUMBER 5 • VOLUME 19 • 195:
th 16mm MOTION PICTURE ?\U^—^fJecialiAt^ produce the
NEST QUALITY COLOR PRINTS!
The technical know-how and production skills mastered by
Color Reproduction Company in over 19 years of special-
izing exclusively in 16mm Color Printing guarantees finest
16mm color prints! The specialist's "Standard of Quality"
is always highest. That's why Color Reproduction Company
has earned a reputation for guaranteed quality which is the
Standard of the 16mm Motion Picture Industry. FOR
FINEST QUALITY — order all your 16mm Color Prints
from Color Reproduction Company!
'claiidtd
er 19 years!
Write for Latest Price List
^6 Santa Monita Blvd., Hollywood 46, California
ephone: OLdfield 4-8070
Minnesota Film Producers
Organize New Association
■^V Nine producers of motion pic-
tures in the Twin Cities area have
united to organize the Film Pro-
ducers Association of Minnesota.
Charter members of the new as-
sociation are: Continental Films;
Thomas Countryman Film Produc-
tions; Empire Photosound, Inc.:
Film Productions Company; An-
thony Lane Film Studios; Promo-
tional films; Reid H. Ray Film In-
dustries; George Ryan Films, Inc.;
and Griffith B. Wren Films, Inc.
Officers of the organization,
elected at a recent meeting to hold
office for one year, are: William S.
Yale, president; Cliff R. Sakry.
secretary; Anthony Lane, treas-
urer; and two managers, Ralph J.
Perry and Reid H. Ray.
The association plans to run a
series of promotional advertise-
ments in area newspapers and
trade magazines, and will soon
release a brochure containing a
"Code of Ethics" adopted by the
group. Further plans include a
"Filmorama Exhibit," demonstra-
tion films, symposiums for adver-
tisers, and articles on the successful
use of commercial films in indus-
try.
Members of the association have
been in business for periods rang-
ing from five to 45 years and have
all facilities required for complete
film production.
In its announcement, the asso-
ciation pointed out that the age
of audio-visuals has created an en-
tirely new concept in the fields
of selling, advertising, public rela-
tions and training, with sound mo-
tion pictures and sound filmstrips
proving to be potent selling aids.
Filmstrip Promotes Ad Agency
■>r Emil Mogul Co., Inc., a New
York advertising agency, is seek-
ing new accounts with a 35mm
color filmstrip. The filmstrip,
showing outstanding ads created
by the agency, is being mailed,
with a viewer, to prospective cli-
ents. ^
Watch your TV for
KNIGHT'S
Outline Type
TITLES
GREATER LEGIBILITY ... ECONOMICAL
Write fir FREE type chart
KNIGHT TITLE SERVICE
115 W. 23rd St. New York, N.Y.
BUSINESS SCREEN MAGAZINE
TECHNICAL • TRAINING • FARM • EDUCATIONAL • MEDICAL
Public relations is an inside job — sort of like neighborhood
relations which, as a good housewife will tell you, begins
with good housekeeping. You couldn't make a neighborhood
relations motion picture for some families. You shouldn't
make a public relations motion picture for some companies.
The old adage about not hiding your light under a bushel
is another way of saying: Don't remove the bushel unless
you have the light.
Among our clients:
American Telephone &
Telegraph Co.
Babcock & Wilcox Co.
Carborundum Company
Cast Iron Pipe Research
Association
E. I. du Pont de Nemours
& Company
Ethyl Corporation
Ford Motor Company
General Motors Corp.
McGraw-Hill Book Co.
Merck & Co., Inc.
— and many,
National Board of Fire
Underwriters
National Cancer Institi
Pennsylvania Railroad
Sharp & Dohme
E. R. Squibb & Sons
The Texas Company
Union Carbide & Carb«
Corporation
U. S. Navy
Virginia-Carolina
Chemical Corp.
Western Electric Co.
many others
"HSBSB^'-r-^SE^SST'
send
for
booklet . . .
Audio Productions, In
FILM CENTER BUILDING • 630 NINTH AVENUE
TELEPHONE PLoza 7-0760
NEW YORK 36,
jfF^.
Y^fACtS
,t"^
MW
fWOOWWHS,
wc.
Frank K. Speidell, President • Herman Roessle, Vice President • P. J. Mooney, Secretary & Treasoi
Producer-Directors: L. S. Bennetts H. E. Mandell Earl Peirce
Alexander Gansell Harold R. Lipman
Sales Manager: Sheldon Nemeyer
Erwin Scha
Thf! ^EWS of Films in Medicine
Announce 2nd International Medical Film Exhibition in 1959;
Record Attendance at the AMA F\\rr- Showings in San Francisco
¥ N June of 1959. the Second medical productions and spon-
PARTHENON PICTORES
-flollywood-
(A Reprint)
THIS DISCIPLINE
IS PAINFUL
Do your supervisors enforce pain-
ful discipline— or fair, understand-
ing, and impartial discipline?
Efftctive discipline is of vital im-
portance to your business. It's the
lubricant that will give you a
smooth-running organization.
Show your supervisors the proved
techniques of:
"MAINTAINING DISCIPLINE"
port of on outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:
• "THE SUPERVISOR'S JOB"
• "INDUCTION AND
JOB INSTRUCTION"
• "HANDLING
GRIEVANCES"
• "PROMOTIONS,
TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"
• "INTERPRETING
COMPANY POLICIES"
• "THE SUPERVISOR
ASA REPRESENTATIVE
OF MANAGEMENT"
• "PROMOTING
COOPERATION"
Write for Details on
■Obtaining a Preview
INC.
■6108 SANTA MONICA BLVD.
tfOLlYWOOD 38, CALIFORNIA
N June of 1959. the Second
United States International
Medical Film Exhibition will be
held in Atlantic City. The recent
decision of the American Medical
Association and Johnson k John-
son, surgical dressing nianufaciii'-
ers. to again sponsor this exhibi-
tion shoots forward strong currents
of audio-visual activity now en-
livening national and international
bodies of medical education and
practice.
The first U.S. International
Medical Film Exhibition was neld
in 1957. This year, screens con-
tinue to Hash international medical
information and guidance in nu-
merous C(5nclaves at home and
abroad.
Films at Copenhagen, Moscow
Medical motion pictures from
around the globe were chosen to
highlight the World Medical As-
sociation Meeting in Copenhagen.
August 15-20. Sponsoring this In-
ternational Film Exhibit were the
World Medical Association, the
AMA and Johnson & Johnson In-
ternational.
A Festival of Popular Science
Films and sessions on "Modern
Techniques in Scientific Cinema-
tography" will be features of the
Twelfth Congress of the Interna-
tional Scientific Film Association
to be held in Moscow. September
10-20. Films will figure at the
Third World Congress of Cardi-
ology in Belgium. September 14-
21, and 16mm movies are to be
.shown during the Third Interna-
tional Congress on Allergology in
Paris. October 19-26.
9,738 Doctors View Pictures
Stateside, the latest climax in
medical cinema was the 59-film
Motion Picture Program of the
107th Annual Meeting of the Am-
erican Medical Association, held
in San Francisco. June 23-27. A
total of 9.738 medical men at-
tended the live-day film program
in San Francisco's Brook's Hall.
This was the highest attendance
recorded for an AMA convention
motion picture program in the past
nine years.
Depicting medical phenomena
and techniques from head to toe.
the AMA convention film program
varied in subject matter from Vas-
cular Headache to Some Conunoii
Fool Problems Amenable lo Siir-
'jery. The films included private
medical productions
sored subjects.
List Six Most Popular Films
The six most popular films in
the convention program — in order
of popularity — were: Safe and
Conservative Treatment oj Le-
sions of the Female Breast: The
Doctor Defendant. Cholecystec-
tomy and Operative Cholangi-
ography. Rest)iraiory Resuscitation
Techniques. Emergency Surgery of
the Acutely Injured and Principles
of Artificial Respiration. A group
of outstanding fo'-eian-made films
from the 1957 International Film
Exhibition were scheduled in the
program.
Attention won in a 10 a.m. pro-
gram spot. June 24. by The Doc-
tor Defendant, the second in a
sponsored Medicine and the Law
series, indicated the interest med-
icos have in this newly filmed in-
formation arei. The Man Who
Didn't Walk, third film in the legal
series, was premiered for conven-
tioneers in a special evening pro-
gram at the Sheraton-Palace Hotel
on June 25.
Latest in Merrell Program
The Man Who Didn't Walk is
the newest release in the Medicine
and Law series produced bv Med-
ical Dynamics for The Wm. S.
Merrell Company in cooperation
with the American Medical Asso-
ciation and the American Bar As-
sociation. It dramatizes the med-
ico-legal situations which can re-
sult from traumatic neurosis.
Medical examination, courtroom
procedure and expert testimony
typify elements of legal conflict.
A fourth film in this series, deal-
ing with hospital liability, is in
production. The first two medical-
legal pictures are The Medical
Witness, concerned with medical
testimony, released in 1956. and
The Doctor Defendant, treating of
malpractice and professional lia-
bility, released in 1957. The Mer-
rell films are being distributed by
the sponsor, the AMA and ABA.
In addition to the two Merrell
films, another convention program
movie. Someone Is Watching, pro-
vided ethical guidance. Sponsored
by the New York State Dept. of
Health, this film called attention
to the ways in which legal nar-
cotics fall into the hands of dope
f C O N T I N U E D () N PAGE 14)
WHAT IS \ PRODUCER?'
* The theatrical film Producer's
job is to attract people — to the
ticket office.s of the theaters.
But the job of the business-film
Producer is to sway people — to
cause them to learn something, de-
cide something, or feel something
— about his client's product, opera-
tion, or corporate image. Since
this newly implanted "attitude"
must endure, his vehicle is not en-
tertainment per se but interest;
his goal is not applause, but be-
lief. His medium could be print or
speech or art: it happens to be
film.
True, the film medium has cer-
tain unique advantages and the
Producer must know how to ma-
nipulate its intricate mechanisms
to best effect : he must be able to
procure the several components of
script, cast, photography, edit,
score, etc., and shape them into an
effective film tool at a feasible
cost. But this part of his job is
gear-shifting and throttle-push-
ing; the business-film Producer's
essential function is to pin down
the client's objective and figure
out how to fulfill it.
So he is first an Analyst — then
a Merchandiser (of skills, prod-
ucts, ideas, concepts and attitudes)
— • and finally, a Persuader. A
Swayer — on film.
— CH.^RLES P.i^LMER
PARTHENON
CURRENT CLIENTS
Am. Petroleum Inst.
Am. Tel. & Tel. Co.
The Borden Company
Conn. General Life
Hilton Hotels
Int'l Harvester Co.
Kaiser Aluminum
Socony Mobil Oil Co.
Western Electric Co.
PARTHENON PICTURES
Cap Palmer Unit
Documentary Films for Business
2625 Temple St. • Hollywood 26
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Bowlds Animation Disc
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Animation Disc features
oversize contoured glass;
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scale: and clear, opal, or
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Animation Disc $47.50
Peg Bar 6.50
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Moviola Film
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"Series 20"
Designed so that short
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Model UD20S
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Other Film Editing
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y^hen yuii make coinineicial films,
I he budi^et is sacred. It isn't like the old days
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First Choice of Industry
is Business Screen Magazine
Films in Medicine:
(CONTINUED FROM PAGE 12)
addicts and peddlers through care-
lessness and over-confidence.
A second major motion picture
sendoH during the San Francisco
meeting was the premiere of Help-
ing Hands for Julie, a dramatic
story of a seven-year-old girl af-
flicted with meningitis — designed
to interest students in seeking more
information about careers in med-
icine and health.
Premiere Showing of "Julie"
Helping Hands for Julie was
produced by Henry Strauss & Co.,
Inc., for the American Medical
Association, the American Hos-
pital Association and E. R. Squibb
& Sons. The film was given a
premiere showing by the Woman's
Auxiliary to the AMA on June 25
in the Fairmont Hotel. Simultane-
ous with the San Francisco pre-
view, the film was telecast by the
tv station in Oakland. California.
Speaking ;it the Julie premiere.
Dr. Gunnar Gundersen, AMA's
president, cited figures published
in the New York Times which
registered the need for: "70,000
more nurses, 8,000 more occupa-
tional therapists, 3,500 more med-
ical social workers, 5,060 more
Right: pictured at the "Jidie"
premiere in San Francisco
were (I to r)- — Ralph Creer.
AMA filin and television di-
rector; W. R. McHargue, v. p.
of E. R. Squibb & Sons: Mrs.
L. D. Jacobson. chm., Women's
Auxiliary recruitment commit-
tee: and Dr. Gunnar Gunder-
son. president of the AMA.
psychiatric social workers, 6.000
more physical therapists, 50,000
more medical technologists, 2,200
more dietitians and 10.000 more
clinical psychologists."
"These are the number of peo-
ple needed now in these profes-
sions, as reported by their own
organizations," Dr. Gundersen
noted. Julie and other recruitment
films have a big job to do.
Eight Organizations Present
The eight organizations repre-
sented at the initial showing of
Helping Hands for Julie illustrate
the range of professional interest
in the medical recruitment prob-
lem. Groups represented were:
the American Physical Therapy
Assn.. American Occupational
Therapy Assn., National League
for Nursing. Inc., American Assn.
of Medical Record Librarians, Na-
tional Committee for Careers in
Medical Technology, American Di-
etetic Assn., National Health
Council and the AMA.
( During Hospital Week, Help-
ing Hands for Jidie was shown to
vocational guidance councilors at
hospital meetings. It is being
aimed at high schools, church
groups, community organizations
and tv. Nearly unanimous reaction
from early student and councilor
audiences was that the film did
accomplish its interest purpose.
Since July 1. the film has been
distributed by Association Films.
Inc.. 347 Madison Ave.. New York
17).
Closed-circuit telecast sessions
and scientific exhibits augmented
the regular motion picture pro-
(CONTINUEDON PAGE 16)
LOOK to the book. . .for every film requirement
It's FREE . . .on request
tt*«
Reams of copy could not convey the full Calvin story
to our clients and prospective customers! However,
this four-color, 12-page brochure presents Pictorially
the scope of our motion picture operation. We would
like to send you a copy today for your reference
library, so that you might become
better acquainted with our ability to serve you.
AN ILLUSTRATED GUIDE TO
production — producer services
and all film laboratory services
THE CALVIN COMPANY
. . . You are cordially invited
to personally inspect our facilities. 1105 Truman Road •
INCORPORATED
Kansas City 6, Mo.
BUSINESS SCREEN MAGAZINE
Every tv show that has won an^'Emmy''
for best cinematography was processed b
CONSOLIDATED FILM INDUSTRiES
Complete 16mm and 35mm film services
959 Seward Street, Hollywood 38. Call
521 West 57th Street, New York 19, New
CFI processing accurately reflected all the creative talents of these cinematographers
who have won the "Emmy" award:
1954 — Lester Shorr, A.S.C. "I Climb the Stairs" — Medic
1955 — William Sickner, A.S.C. "Black Friday" — Medic
1956 — Norbert Brodine, A.S.C. "The Pearl" — Loretta Young Show
1957 — Harold E. Wellman, A.S.C. "Heme, The Magnificent" — Bell Telephone Scientific Series
nia Hollywood 91441
cle 6-0210
NUMBER 5 • VOLUME 19 • 1958
VISUAL SELLINC
THAT BRINGS
MOTION PICTURES
TV COMMERCIALS
SLIDE FILMS
SLIDE MOTION
ANIMATION
SYNDICATED FILMS
JINGLES
ORIGINAL MUSIC
LIVE PRESENTATIONS
Films in Medicine:
(CONTINUED FROM PAGE 14)
gram in pictorializing the compre-
hensive agenda of lectures, sym-
posia and discussions at the San
Francisco convention.
A 90-minute closed-circuit tv-
cast originating from the meeting
Wednesday evening, June 25, was
transmitted to doctor audiences in
Boston, Chicago, Cleveland, Kala-
mazoo, Philadelphia, New York
and Syracuse. Part of the telecast
was a "newsreel" of scientific
events at the meeting; the balance
of the tv time presented a clinical
session on diabetes, emanating
from the University of California
School of Medicine. The program
was sponsored by the Upjohn
Company in cooperation with
AMA.
Color telecasts of operative sur-
gical panels and clinics, sponsored
by Smith, Kline & French Labor-
atories and originating from the
San Francisco Hospital, were pre-
sented in morning and afternoon
sessions. June 23-26. These video
lessons demonstrated approved
techniques frequently used by gen-
eral practitioners. l^^
Creer to Report on European
Events as Active Participant
ik This summer, Ralph Creer, di-
rector of motion pictures and med-
ical television for the American
Medical Association, is participat-
ing in several European medical-
lilm-minded events. His work in
Europe includes organization of
the film program at the Interna-
tional Film Exhibit of the World
Medical Association Meeting in
Copenhagen. He will speak at a
meeting of the Edinburgh Scottish
Film Council and at the Edinburgh
School of Medicine, and will meet
with the Film Committee of the
British Medical Association and
members of the medical section of
the International Scientific Film
Association in London. In these
efforts, Mr. Creer will observe for
Business Screen readers the prog-
gress being made in medical film
use on the world front. 'jg'
Charles Beseler Co. Acquires
Projection Optics Co., Inc.
M Purchase of Projection Optics
Company, Inc., Rochester, New
York, from Fred E. Aufhauser has
been announced by Charles Bese-
ler Company of East Orange, New
Jersey, projector manufacturers.
Projection Optics Co., manu-
facturer of lenses and precision
optical equipment, will continue to
operate in the Rochester plant.
EBF President Mitchell Named
Economic Committee Trustee
•;^^ Maurice B. Mitchell, president
of Encyclopaedia Britannica Films,
Inc., has been elected to the board
of trustees of the Committee for
Economic Development. Follow-
ing his appointment as trustee,
Mitchell was appointed to CED's
committee on information.
The CED was organized in 1942
to provide a forum for executive
discussion of economic problems
affecting the American business
community. It issues periodic pol-
icy statements stemming from stu-
dies of business and industrial
trends. These statements often have
been the basis for executive and
legislative action by the federal
government.
Previously, Mitchell has been
called to testify before committees
of Congress on how audio-visual
aids can help in the current crisis
in education, has been a delegate
to UNESCO conference on educa-
tion, and has traveled widely as a
speaker on education and business.
Under Mitchell's presidency,
Britannica Films has quadrupled
its production of teaching films for
use in schools. Mitchell helped to
bring about three current projects
in audio-visual education; produc-
tion of a complete physics course
on film, used in more than 300
high schools of the United States
in the academic year just ending;
production, now under way, of a
companion chemistry course on
film, and collaboration with the
Physical Science Study Committee
at the Massachusetts Institute of
Technology in the creation of
filmed lectures designed as part
of the committee's new approach
to the teaching of mathematics. R"
MOVIOLA
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One o< the
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1451 Gordon St. • Hollywood 2B, Calif.
BUSINESS SCREEN MAGAZINE
No matter whi€h you use:.
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35-01 QUEENS BOULEVARD
LONG ISLAND CITY 1, N. Y.
NUMBER 5
VOLUME 19
FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS
'soerg wc
animation
slide films
titles
telops
flip cards
lettering
layout
maps
backgrounds
retouching
color correction of
packaged products
a wide
assortment
of type for
hot press titles
type catalogue
on request
11 WEST 64th street, new YORK 19, NY.
PLAZA 7-1525
ANNOUNCED FOR OCTOBER 7-IOTH AT NEW YORK CITY
GDvernment and Business tn Participate
in ^nd Industrial Andiu -Visual Exhibitiun
SCENE OF A-V EXHIBITION
1st in News and Features!
USINESS SCREEN MAGAZINE
SOUND AND Vision as a Tool"
is the theme of the Indus-
trial Film & Audio-Visual Exhibi-
tion, scheduled for October 7
through 10 in the New York Trade
Show' Building. 500 Eighth Ave-
nue. New York City.
Mayor Wagner has proclaimed
the week of the exhibition as "Au-
dio-Visual Week" in New York
City.
Commercial exhibits will cover
an estimated 36.000 sq. ft. on two
floors of the Trade Show Building,
according to Herbert Rosen of In-
dustrial Exhibitions. Inc.. organ-
izer of the exhibition.
Special Government Exhibits
In addition, special exhibits of
their audio-visual activities are be-
ing planned by the U.S. Office of
Education, the Army Pictorial
Services Division, the Naval Train-
ing Device Center and the United
Nations Educational. Scientific &
Cultural Organization.
The U.S. Office of Education
will display its visual education
material; the Army Pictorial Serv-
ices Division's exhibit will feature
its a-v activities in connection with
its missile program; the Naval
Training Device Center will dem-
onstrate its use of a-v devices; and
UNESCO will show how it uses
a-v equipment in its literacy pro-
gram in teaching situations rang-
ing from university classrooms to
outdoor classes in undeveloped
countries.
Business Groups Will Tie-In
Industrial organizations which
will tie-in their activities with the
exhibition include the National
Visual Presentation Association,
the Industrial Audio-Visual Asso-
ciation. Film Producers Associa-
tion of New York and Magnetic
Recording Industry Association.
NVPA has scheduled its 4th An-
nual "Day" of Visual Presentation
during the exhibition, sponsored
in conjunction with the New York
Sales Executives Club. Workshop
seminars and visual presentations
of techniques used by many lead-
New York's Trade Show Build- :
liii^ at 500 Eighth Avenue • • •
ing national concerns will be feat-
ured. Annual NVPA awards for
outstanding presentations will be
made at the Sales Executives'
luncheon on October 7.
These will cover the following
classifications: point-of-sale, pub-
lic relations, employee relations,
employee training, sales promo-
tion, and sales training.
FPA will present a "Showcase
and Conference of Sponsored
Films" daily from 1:00 to 6:00
P.M.. featuring outstanding pro-
(CONTINUED ON PAGE 20)
You can
Ask some of our recent clients:
City Bank Farmers Trust Co.
Associated Railroads
of New Jersey
Baltimore & Ohio Railroad
Eastman Chemical Products
Equitable Life Assurance Society
of the United States
National Dairy Products Corp.
Remint^ton Rand
The Milk Industry Foundation
INFLUENCE
more people, more effectively, with a
BUSINESS FILM
by
ROGER WADE Productions, Inc.
15 West 46th Street, New York
Circle v."^040
BUSINESS SCREEN MAGAZINE
easons why ^TrffiTH
is the world's
leading source for
motion picture cameras
For over 35 years, Mitchell has held a unique reputation
as the world's leading source for the finest in motion
picture equipment. The reason — only Mitchell designs
and manufactures a line of cameras to meet such a broad
range of demanding professional filming requirements.
Today Mitchell produces 35mm and 16mm cameras;
70mm 2^4x2^4 high speed cameras; and 70mm, 65mm
and double frame aperture 35mm cameras.
There's a Mitchell camera designed to meet your require-
ments — write for information today.
35mm Studio BNC Mitchell
35mm NC Mitchell
35mm Hi-Speed Mitchell
5
70mm 21/4x21/4 High Speed Mitchell
65mm and 70mm Mitchells
7
35mm Vista-Vision Mitchell
*85% of Professional Motion Pictures Shown
Throughout The World Are Filmed with Mitchell Cameras
Yes, Virginia, There is a
Ir Florman and Air Babb
^nd Industrial Audio-Visual Exhibition:
riember the charminj^ little girl
led Virginia who wrote the New
k Sun many years ago asking if
e really was a Santa Claus? Well
le had people in the professional
ion picture equipment industry ask
here really is a Mr. Florman and
Babb. And there certainly is! Ask
of the many pros who regularly
advice on equipment and accessories
n either Art Florman or John Babb.
h are qualified professional camera-
1, have years of technical training
experience, and are more than
py to chat with you about any prob-
i that come up. You'll find either
loth almost any time at 68 W. 45th
et. At this address there's also a
vroom floor jammed full of equip-
t; used and new, usual and unusual,
in perfect condition. Come on in;
ersation and equipment are tops.
RIFIEX 16mm CAMERA
: B carries a complete stock of
[^I's for sale or rent, and has
lied tecliiiiciaii.-; that can service
repair all AKHI's and accessories,
many years leading industrial
panics and motion picture pro-
»rs have looked to F & B for de-
&B Pro-Cine 202 Tripod
oily designed by p p,^
mero lighlening knob
lescoping, offtel pan
ond pan hondle positii
ge pan ond hit lenii<
rge-diomeler pred'
Iter shaft
friction plate
C, Leg brackets (irmly bolted
with leg rest ledge
H. Aluminum leg lops
I. Single leg-locking knobs
prevent bending and
worping
J. Superb, seasoned, oil-
treated hordwood legs
Florman and
Babb, Inc.
Motion Picture Equipment
for the World's
Finest Film Makers
Distributors For:
McAllister Lights
McAllister Crab Dollies
Auricon
Mitchell
Arriflex
Neumade Products
Moviola
Bell & Howell
RCA
Bousch & Lomb
Colortron |g^
Kliegl
Frezzolites
Spectra
Oxberry Animation Equip.
F & B Products:
Pro-Cine 202 Tripod
Butt-Splicing Blocks
Film Repair Blocks
Magic Mylar Splicing
Tape
Split Reels
Camera Slates
Changing Bags
Film Cement
Leg-Lok Triangles
. . . and many other
exclusive F & B products
old on Free 10-Day Trio! Basis.
jII Money-Back Refund,
iction Head is Guaranteed for
ve Years.
lEW low PRICE $120.00
he f 4 8 Pro-Cine 202 Jripod and other
& B Products are available on the West
oast from Birns & Sawyer.
(CONTINUED FROM PAGE 18)
ductions by its members. MRIA
\\ ill hold a meeting and an eastern
regional seminar. lAVA has sched-
uled a regional meeting and con-
ference.
Educators to Participate
Participating educational a-v or-
ganizations will include the Met-
ropolitan A-V Council, the Metro-
politan Educational Television As-
sociation, the Association of
School Business Officials, the New
York State A-V Suppliers Associ-
ation, and Station WNYE, the
New York Board of Education's
broadcasting service.
The Metropolitan A-V Council
will hold a series of workshop ses-
sions, and META will present a
classroom demonstration of edu-
cational tv. Station WYNE will
demonstrate some of the work it is
currently doing, and the A-V Sup-
FLORMAN & BABB, incorporated
58 West 45th Street • New York 36, N. Y. • MU 2-2928
Typical of lecture sessions at the
'57 Exhibition is this group.
pliers Association has scheduled
a conference and directors meet-
ing.
An extensive lecture program
also is being planned for the ex-
hibition period, with representa-
tives of both industrial and educa-
tional fields taking part. Subjects
scheduled for the various days in-
clude: October 7, sales and pro-
motion; October 8, training and
public relations; October 9, tele-
vision; October 10, education and
religion.
Advance List of Lectures
Tentative list of lectures in-
cludes:
Dr. Robert Lloyd Cantor, direc-
tor of training, the Ronson Corp.,
a director of the American Society
of Training Directors and of Na-
tional Visual Presentation Associ-
ation: "Effective Audio-Visuals
Being Used in the Field of Train-
ing in the Industry of Today."
Kenneth H. Goddard, manager,
Audi-Visual Services Department,
U.S. Chamber of Commerce:
"Simple Audio-Visual Techniques
for Organized Business."
James A. Moses, chief. Film
Distribution & Utilization Branch,
Army Pictorial Service Division:
"The A-V Program in the Army
Exhibits of new audio-visual
equipment, .services at show.
— Its Distribution and Unusual
Techniques."
Ken Killian, president. New
York A-V Suppliers Association:
"The Visual Education Story —
Told Audio-Visually."
Lt. Col. C. S. Bauer, USAF,
chief, Audio-Visual Aids & Man-
uals Branch, Special Training De-
vices Division: "The USAF In-
Service Motion Picture Production
Program."
Laurence K. Hamilton, vice-
president in charge of sales, Tec-
nifax Corp.: "The Over-Head
Projector as a Tool for Sales Pre-
sentation", and "Over-Head Pro-
Bocaiise Wo'ro
NOT The
Biggest . . .
. . . the boss — that's Milton
Stark — gives his undivided at-
tention to every detail in pro-
ducing motion pictures.
He's ready to do a job in
your city or anywhere in the
world. He has recently com-
pleted a commission which
took him to Europe.
As "architect and master
builder," he'll furnish the
ideas as well as the production.
Correspondence invited.
STARK FILMS
Producers of
Motion Pictures that sell
Howard & Center Streets
BALTIMORE 1, MARYLAND
BUSINESS SCREEN MAG,AZINE
I HOW
DO YOU GET
SALESMEN
TO SELL MORE
EFFECTIVELY?
Through a carefully formulated
sales &. product training pro-
gram that teaches and inspires
men to intelligently sell your
product.
Fred Niles Productions spe-
cializes in visual communica-
tions. Sales & product training
programs are customized to fit
your needs and your budget.
For further information,
write or call
FRED A.
NILES
PRODUCTIONS,
INC.
22 W. Hubbard
Chicago, III.
SU 7-0760
A-V Exhibition:
(cont'd from opposite page)
jector Techniques in Visual Edu-
cation."
Keith Culverhouse, director of
sales presentations. Television Bu-
reau of Advertising: "Is Your Slide
Projector Showing?" R'
Alaska's Entry as 49th State
Heralds New Film Interests
- Now that Alaska has become
our 49th state, there is likely to
be renewed inte"est in motion pic-
tures of that vast but relatively
little-known region.
A perennial favorite and an
educational film "classic" is Alas-
ka's Silver Millions. ( 30 min.,
b/w). Filmed by Father Hubbard,
the famed "Glacier Priest," and
sponsored by American Can Com-
pany, this picture of the salmon
industry is now 20 years old, but
continues to attract new audiences
each year.
Several motion pictu-es about
Alaska have been produced for
various sponsors by L. R. Huber
Productions. Seattle, Washington.
These include The Great Land —
Alaska (28 min., color), a close-
up of the new state's land, cities,
and industries, for North American
Van Lines; On Reaching,' Alaska,
for Northwest O'ient Airlines,
Inc.; Letter from Alaska, for
Northern Films; and Alaska Rail-
road.
Alaskan Al-Can Trailer Trek
(13'j min., b/w). sponsored by
Mobile Homes Manufacturers As-
sociation, is a description of a
mobile caravan's 4,000-mile Chi-
cago-to-Anchorage tour.
Alaska presents a wealth of film
opportunities for both sponsors
and producers. 9
Willard Does "Direct-Dial"
Film for Southern Bell Company
• Frank Willard Productions. At-
lanta, Georgia, reports that it has
' just completed Dial the Miles, a
film on direct long-distance dialing,
for the Southern Bel! Telephone
Company.
Other recent Willard produc-
tions are This is Delta (for C&S-
Delta Air Lines ) ; The Face of the
South (for the Presbyterian Church
in the U.S.A.), selected for show-
ing at the 1958 Venice Film Festi-
val; and Ever Since Of^lethorpe
(for Georgia State Department of
Commerce).
Currently in production at Wil-
lard is a film on regional educa-
tion, for the Southern Regional
Education Board, and another for
Southern Bell. 9
We lost one account in the past year
_r^
NUMBER 5
VOLUME 19
19 58
We gained 132 accounts in the past year
(Be glad to show you why.)
RCA &. Westrex Sound Recording
Editing
Processing
Printing, Color and
Black-and-white
Magnetic Laminating
FILM LABORATORIES, INC.
1905 Fairview Ave., N. E.,
>Vashington 2, O. C.
LAwrence 6-4634
AUDIO-VISUAL CLINIC
at the Exhibitor's Council
¥?ivE relatively new devices and
-■- techniques were featured at the
Audio-Visual demonstration clinic
of the annual Exhibitor's Advisory
Council convention at the Colis-
seum in New York on July 1st.
Demonstrations were given by;
Perceptoscope, a projector
which incorporates still and motion
pictures on 16mm film, allowing
for forward or backwaid motion
at practically any rate of speed
automatically. It is applicable to
a wide range of training situations.
Pro.jectoFex. which is a device
utilizing overhead projection equip-
ment and performing such ani-
mated-style motions as crawls,
wipes, dissolves, flows, and, in
addition, projects images of mov-
ing plastic materials on a screen.
Its range of uses includes displays,
television and motion picture back-
grounds, training and special pres-
entations.
PoRT-O-Vox is the wireless
microphone system, now widely
used in television by such shows
as Person-to-Person and Arthur
Godfrey. Its usefulness in exhibits
was demonstrated.
Polaroid showed the versatility
of its new positive transparency
film. Polaroid now offers a special
convention and exhibit service of
making pictures-in-a-minute as
traffic stoppers. The new Polaroid
duplicator and slide projector were
also shown.
TelePrompTer, whose Group
Communications sales chief, Hu-
bert Wilke, was m.c. for the clinic,
demonstrated the new TelePro
6000 slide projector; TeleMation.
an automated system for staging
meetings; and presented the case
for closed circuit TV in industrial
applications. ^
"American Adventure" Series
Viewers Top 22 Million
ik The American Adventure citi-
zenship education film series had
reached an audience estimated at
22,500,000 persons by mid-year of
1958, the National Education Pro-
gram reports. At latest count,
nearly 1,300 prints had been pur-
chased by organizations planning
extensive use of the films. More
than half of these sales were made
to schools.
One recent purchase requisition
from the Louisiana State Depart-
ment of Education involved an
order for more than $5,560 worth
of prints which were placed in
regional libraries throughout the
state for distribution to every
school system in Louisiana H"
HOW DO PEOPLE
JUDGE YOUR
COMPANY?
By your product or service?
By the service you give your
customers?
By your policies?
Well, all these things count.
But ... to most of your custo-
mers, your SALESMEN are the
company.
Their reputation is YOUR repu-
tation with your customers. This
means that your salesmen must
be able to impress your custo-
mers with their sincerity, de-
pendability, interest.
There is a knack to doing it.
Show them this knack with:
"HUMAN RELATIONS
IN SELLING"
part of the outstandingly suc-
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AGGRESSIVE SELLING
Write for Details on
Obtaining a Preview
Better Selling Bureau
6108-B Santa Monica Boulevard
Los Angeles 38, California
A Division of Rocke* Pictures, Inc.
BUSINESS SCREEN MAGAZINE
"Museum of Art" to be Made
Available in 34 Languages
•i!!r A new U. S. Information Agen-
cy color film. Museum of Art, fea-
turing 20 American art museums,
had its world premiere early in
August in the American Pavilion
at the Brussels World's Fair.
Illustrating the impact of art in
this country, the three-reel film
also has been included in the pro-
gram of the 12th Annual Edin-
burgh Film Festival in late August.
Termed by John Walker, direc-
tor of the National Gallery of Art,
Washington, D.C., "of immense
value in accomplishing the purpose
of gaining worldwide respect for
our country," Museum of An will
be put into 34 language versions
for showing in 80 countries.
Museums shown in the film in-
clude: Allen Memorial Art Mu-
seum, Oberlin College, Ohio; Art
Institute of Chicago; Baltimore
Museum of Art; Freer Gallery of
Art, National Gallery of Art, and
Phillips Gallery, Washington, D.C.;
Guggenheim Museum, Metropoli-
tan Museum, The Cloisters and
Museum of Modern Art, New
York City; Isabella Stewart Gard-
ner Museum and Museum of Fine
Arts, Boston; Milwaukee Art Cen-
ter; Montclair (N.J. ) Art Museum;
Philadelphia Museum of Art; To-
ledo (Ohio) Museum of Art;
Virginia State Museum of Art,
Richmond; Washington County
Museum of Art, Hagerstown, Md.;
and Yale University Art Gallery,
New Haven. Scenes in public
schools of Oberlin, Ohio; Tazewell,
Va., and Washington, D.C., also
are shown. 9
Hedwig Joins Movielab as
Assistant to Sales Manager
Gordon Hedwig has joined the
sales staff of Movielab Film Lab-
oratories, New York City, as as-
sistant to Benjamin Bloom, Movie-
lab sales manager. 59"
GREEN FILM?
DIRTY FILM?
FilMagic Pylons (Pat. Pend.) quick-
ly attach to any 16mm. projector.
Automatically silicone - treat and
protect film, clean gates as film is
running.
Special kits, complete with simple
instructions for Ampro, B&H, East-
man, RCA, TSI, Victor. Write for
illustrations and prices.
ECONOMICAL . . . EFFICIENT
THE
DISTRIBUTOR'S GROUP, INC.
204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA
America's Most Versatile Sound-Slidefilm Projectors Joir
the Victor Family of Precision A-V Products
Famous Soundview sound-slidefilm projection equipment now
has a new name — Victor-Soundview — and a new home—
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movie editing products which are made to the most rigid speci-
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Already, Victor-Soundview projectors have been improved
with a positive spring-lock framing feature to insure maximum
convenience of operation. Victor-Soundview projectors fit any
sales, training or educational need— show 35mm filmstrip,
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offers greater versatility or higher quality. Send now for com-
plete information about the new Victor-Soundview and other
Victor A-V products.
Victor is the first name in 16mm sound motion
picture projectors. Shown here is the populai
Assembly 10 in rugged metal case.
SEND FOR FREE
LITERATURE ON VICTOR-SOUNDVIEW AND OTHER VICTOR A-V PRODUCT
VICTOR,
ANIMATOQRAPH CORPORATION • EST 1910
A DIVISION OF
KALART
Producers of precision phiotograptiic equipment
PLAINVILLE, CONNECTICUT
NUMBER 5
VOLUME 19
19 5 8
INDUSTRIAL
2
ilm
nd Annual ^^■■^lllllll-
m^lSUAL
EXH I B ITI ON
Under the Auspices of the
NATIONAL VISUAL PRESENTATION ASSN.
An Exhibition of current audio-visual equipnnent,
techniques and services in industry and education
for conducting training and sales meetings, visual
presentations, advertising promotions, etc. ... A
special exhibit of equipment and application of
Closed Circuit Television . . . Extensive lecture pro-
gram as well as continuous showings of outstanding
films presented daily.
OCTOBER 7-10
NEW YORK CITY
Trade Show Building • 500 Eighth Avenue
The following associations will hold their Meetings,
Workshops or Seminars in conjunction with the Exhibition:
National Visual Presentation Association
Industrial Audio-Visual Association
Film Producers Association of New York
Magnetic Recording Industry Association
New York State A-V Suppliers Association
Metropolitan Audio-Visual Council
GOVERNMENT EXHIBITS
United States Office of Education
U. S. Army, Pictorial Services Division
U. S. Naval Training Device Center
and UNESCO
Detailed program and admission tickets mailed upon request
Presented by
INDUSTRIAL EXHIBITIONS, INC.
17 East 45th Street . New York 17, N. Y.
oxford 7-4978
N.Y. City College to OfFer
Evening Film Courses in Fall
" Fifteen evening-session courses
in film production for professionals
and amateurs will be offered dur-
ing the fall term by City College
of New York's Institute of Film
Techniques.
Classes in photography, screen
writing, sound and film editing,
directing and production will be
included in the program. Elemen-
tary classes are open to amateurs
without previous film training and
advanced courses are designed for
professionals. The institute also
will offer Saturday workshop
classes for advanced students who
produce their own films. Classes
are open to students without pre-
vious college background.
Registration for the evening ses-
sion classes will be held from Sep-
tember 8 through September I I
in the college's Shepard Hall,
13yth Street and Convent Avenue,
from 6 p.m. to 8:30 p.m.
The institute will conduct two
courses in the history and growth
of the feature and the documen-
tary film. These courses are taught
by Arthur Knight, film critic for
the Saturday Review, and Roger
Tilton, producer of the prize-win-
ning Jazz Dance. gj^
Victor Appoints Three New
Photo Equipment Distributors
ik Victor Animatograph Corpoia-
tion has appointed three major
photographic equipment distribu-
tors to the Victor distributor or-
ganization. They are Eastern Photo
Supply. Raygram Corporation and
Hornstein Photo Sales.
The three new distributors will
serve territories in areas outside
of those reserved for exclusive Vic-
tor audio-visual distributors. They
will handle the company's complete
line of 16mm motion picture pro-
jectors and accessories, profession-
al editing equipment and sound
slidefilm projectors. Ijf'
VISUAL AIDS
Reid Ray Adds Two
to Writing Staff
i^ReidH. Ray Film In-
dustries, Inc., has add-
ed two new writers to
its staff.
Robert C. Bruce joins
the film company as cre-
ative director, and
will head the depart-
ment. He has been in
radio, tv and motion
picture work for more
than 20 years.
Richard Upton has al-
so joined the Reid H.
Ray writing staff. H'
*
MOTION
pictures
slio'e
FILMS
SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.
11 EAST 44th STREET
NEW YORK 17, N.Y.
'
Complete facilities
Under One Roof
• PHOTOGRAPHY
Titles and Animation
• SOUND RECORDING
Optical Effects
• COLOR PRINTS
Kinescope Recording
• FILM EDITING
Interlock Projection
22 Years Experience
Highest Quality
Technical Ability
W. A. PALMER FILMS, inc.
611 Howard St., San Francisco
Four of the nation's leading
Universities have designed
their fund-raising campaigns
around films written by . . .
Film Scripts Associates*
550 FIFTH AVENUE • NEW YORK 36, N.Y,
For the script you need
Write or call PLaza 7-645 A
BUSINESS SCREEN M A G -A Z I N E
Balch Re-elected Pres. of
Photo Manufacturers Assn.
William Balcii. president of
David White Instrument Company,
Inc.. Milwaukee, Wisconsin, has
been re-elected for a second term
as president of the National Asso-
Jaa'"! 'ccci-w
Re-elected NAPM president is
Milwaukee's William Balch
elation of Photographic Manufac-
turers. Inc.
Elected as vice-presidents are:
Ronald H. Smith, president. Smith-
Victor Corporation. Griffith, Indi-
ana, and Hy Schwartz, vice-presi-
dent. The Kalart Company, Inc.,
Plainville, Connecticut. Chosen as
treasurer was E. S. Lindfors, vice-
president. Bell & Howell Company,
Chicago.
New NAPM directors include:
F. Glenn Hamilton, vice-president,
Pako Corporation, Minneapolis,
Minnesota; Robert E. Lewis, senior
vice-president, Sylvania Electric
Products, Inc., New York City;
Kenneth E. Reynolds, sales man-
ager. Contract and Defense Prod-
ucts Div., Bausch & Lomb Optical
Company. Rochester, New York;
Frederick G. Simmon, president,
Simmon Brothers, Inc., Long Is-
land City, New York.
Association members are manu-
facturers of photographic equip-
ment for still and motion picture
photography. 9»
FOR SALE
35mm ORIGINAL
WALL CAMERAS
Complete with 12-Volt motor,
four lenses and two magazines.
PRICE $1,200.00
CAMERA EQUIPMENT
COMPANY, INC.
315 W. 43rd St., New York 36, N. Y.
When you produce your next slide film,
rememiDer... RCA Victor SOUl^D
makes the picture complete!
RCA Victor Custom Recording covers more ground — faster —
than any other service of its kind. Our engineers' superior skill,
reinforced by years of experience and the most up-to-date tech-
niques and equipment, makes RCA Victor the constant leader
in the field.
RCA Victor also supplies the most extensive library of musical
selections for slide films — at no extra cost. First quality record-
ing, careful handling, and fast delivery go hand-in-hand with
every order.
Have RCA Victor Custom Record Sales provide you with its
famous "one-stop" service — recording, editing, pressing
shipping — for greater quality, economy, and results.'
RCA Victor custom record sales j
New York 10. 155 East Sith St UVrrav HiU
Chicago 11. 1,1,5 N. Lake Shore Drive.. .'. WHiUhaU
Hollywood SS, 1016 N. Sycamore Ave. OLdfield
Nashville S, 1525 McGavock St ALpine
In Canada, call Record Department, RCA Victor Company. Lt
Mutual Street. Toronto, Ontario. For information concerning other j
ctmntriea. write or phone RCA International Diviaion, SO Rockefeller
Neiv York tO. N. Y. - JU 6-SSOO.
^6»
NUMBER 5
VOLUME 19 • 1
25
\ Nationwide Broadcast Features Alex Dreier as —
NBC-Monitor Broadcasts a Salute
to Audio-Visual Education
X Audio- Visual Education: you see a lot about
t, hear a lot about it. But what is it?
Reduce it to its simplest form, and work
rom there. Audio — sound. Visual — seeable.
\udio-Visual — "Ear and Eye" education. You
:ee it ... or hear it ... or both.
The tool is the thing; the tool that helps the
/oungster or adult to grasp the meaning of
,vhat is being taught. And the tool in this field
akes many forms. 16mm films . . . slides . . .
.-harts and graphs and models . . . recordings
. . radio and television ... flat pictures . . .
ipecimens . . . filmstrips . . . and transparen-
;ies.
These are the highly-specialized tools of a
lighly-specialized branch of modern education.
Invaluable tools that can re-create history; slow
down or speed up natural phenomena; send
us snooping into the secrets of Nature and the
:omplexities of business and industry, without
jeing forced to leave classrooms or living-
■ooms.
This is the field that represents, in one sense.
Accelerated education. For the very nature of
;he tools it uses dictates an accelerated pace of
earning. It might take an hour — or a whole
jay — to describe completely and accurately an
industrial lathe. The size of it, the shape of it,
how it works, what it does and what it can and
cannot do. And what its finished product will
look like and be like.
But take the same lathe. Capture it on mo-
tion picture film. Add sound and voice to the
picture. Explain the subject as the picture im-
plements the sound, and you have an audio-
visual impact on the mind and ear that may
Presented Sunday. July 27 from 6:05-6:15
p.m. EDT Coast to Coast over NBC —
Monitor (Radio) and sponsored by North
American Van Lines, Inc., Fort Wayne.
Indiana. Commentary by Alex Dreier.
remain forever in whole or in part in the mem-
ory of the student.
One learned colleague of ours once remarked
that there is so much to learn today that col-
lege and university curriculums should be of
at least 14 years' duration. That, of course, is
quite impossible.
But it is possible to speed up the absorption
rate of the learner. This is what audio-visual
education does so well.
No less an authority in the field of educa-
tion than Professor Charles Schuller of Michi-
gan State University recently told a Special
Education sub-committee of the House of Rep-
resentatives that the educational crisis in our
country is much like that crisis which faced
our armed forces at the beginning of World
War Two.
Suddenly, we found we had to educate a
vastly increased number of human beings —
educate them not as well as, but better than,
all the others who went before them. Our very
existence as a nation would hang in the balance
if we failed to meet this educational challenge.
So today, confronted by the international
danger typified by the Sputniks, we face the
prospect of too few teachers and too few
schools to do the job required. And so mod-
ern education turns to audio-visual techniques,
much as the armed forces did when they were
faced with too many men and too little time
to teach so much.
The armed forces employed audio-visual
tools to accelerate the training of millions of
men. Private business and industry took the
cue. and used the same tools to produce the
skilled artisans and technicians it required for
the post-war demands on industrial production.
Today audio-visual techniques have proved
themselves beyond any doubt. Surveys at Har-
vard and Columbia have shown that groups
using films in science, social studies and music
enjoyed gains up to 22 percent over groups
which learned without them. Films and film-
strips and pictures used in support of one an-
other built up to 200 percent better vocabu-
lary in fifth, sixth and seventh grade science
students in another test school.
And still other surveys showed that students
whose learning was implemented with audio-
visual tools retained 14 percent more of what
they were taught in the 5th grade, while 7th
graders retained 23 percent more. And Junior
High School students showed a retention rate
of 38 percent more than less fortunate stu-
dents who were denied access to the modern
visual aids.
Other studies by Consitt of England, Knowl-
ton and Tilton of Yale. Wittich and Fowlkes
of Wisconsin, and the American Council on
Education showed that audio-visuals stimulated
children to read more books and to understand
them better.
Today the audio-visuals are smack-dab in
the center of the Great American Educational
Crisis.
Today 41,000.000 American youngsters are
in schools. Today they are asked to learn much
more than their grandparents or even their
parents. In 1900 there were 68 courses in the
curriculum. Now there are over 800!
There is so much MORE to learn . . . and
there are so MANY more to be taught. Here,
with apologies to Mr. Shakespeare, is the rub:
"Private business took the cue and used
the .same tools to produce the skilled arti-
sans and technicians it required for postwar
demands on production ..."
"// miglu lake an hour — or a whole day — to
describe an industrial lathe. But take the .same
lathe. Capture it on motion picture film . . .
and you have audio-visual impact."
"Suddenly, we found we had to educate a
vastly increased number of human beings —
educate them not as well, but better than, all
the others who went before them . . ."
L*.j^
L_ "^
^
■
^Jm
1
^^1
i
BUSINESS SCREEN MAGAZINE
"Audio-visuals, overcoming limitations of time,
size and space, are helping us understand better
things which are too big, or too smalt."
There are 140,000 teachers less than needed
to do a minimum job!
The problem seems almost overwhelming.
Yet audio-visuals have made progress in the
last ten years that seems almost phenomenal.
In those ten short years 400,000 new 16-milli-
meter projectors have been put into use; 38
new school-owned radio stations have begun
broadcasting; 11,000 instructional films have
been produced; 20,000 new audio-visual direc-
tors and co-ordinators positions have been es-
tablished . . . and at least a 100 percent ad-
vancement in the field of educational television
has been noted.
Fantastic progress — but it's still not enough!
Audio-visuals must do more. And they will.
Even today, right now, the A-V experts are
planning new projects; button-holing their
congressmen and urging them to write more
audio-visual materials into their educational
bills; beating the audio-visual drums at the lo-
cal schoolboard level; selling the nation on the
idea — the proven idea — that the proper use of
audio-visual materials produces more learning
quicker. And it's learning that lasts longer!
But there are obstacles in the path.
Education costs more each passing year. Too
many people feel that education as they knew
it a decade or more ago is still good enough
today. There is a natural reluctance to change
— any kind of change — and especially the kind
that may not be easily understood.
First of course, must come public under-
standing of what the audio-visual specialists
can do, have done and are trying to do, to aid
American education. With understanding fol-
lows public acceptance and public support. And
so the campaigns have been carefully planned.
Interest the parents in working with their
PTA's. Give the public the facts on A-V. Show
them the same films and educational tools of
A-V that their children can use to good advan-
tage in their classrooms. Don't sell audio-vis-
uals: just display them, and they will sell them-
selves.
To many people, audio-visuals are a new
thing. Gimmicks for good or bad that are a
product of the last few generations. But in a
larger sense, audio-visuals are as old as educa-
tion itself. They started in a small way in the
"... students whose learning was imple-
mented with audio-visuals retained 14 per-
cent more of what they were taught . . ."
textbook illustrations of the 18th century,
spear-headed by the Moravian Bishop of the
Reformation, Johann Amos Comenius. A cen-
tury later . . . Johann Pestalozzi introduced
field study into his school. Later still, John
Dewey presented his philosophy of education,
freeing the mind and the eye of the child from
the boring task of committing everything to
memory, and allowing him to learn from a va-
riety of experiences.
Today, thanks to audio-visual aids, such ex-
periences can be enjoyed in a classroom. Junior
can take part in the building of the pyramids,
the clashes of the crusades, or ride with Atilla
the Hun, without ever leaving the security of
Miss Hemingway's history class . . .
Radio, of course, plays a vital role in the
field of audio-visuals. Its tremendous impact
was dramatized back on a quiet October eve-
ning in 1933 when Orson Wells made his now-
famous "Invasion of the Earth by Mars"
broadcast. Wells' too-clever interpretation of
the mythical invasion frightened or disturbed
more than one million persons all over the
world who prayed and cried and fled from their
homes after peiming their last testaments.
Nothing ever has, nor probably ever will,
replace Radio for its reporting of contemporary
events, its dramatizations and literary inter-
pretations, its phonetic training and music ren-
dition and commentary.
Recordings, too, create a tremendous impact
on the ear and mind, and are invaluable in
diagnostic and remedial teaching, especially in
the area of speech. Television combines the
best of both audio-and-visual inducements. In
the area of education, it has barely scratched
the surface of its potentialities as an instrument.
Audio-visuals, overcoming the limitations of
time and size and space, are helping us under-
stand better the things which are too big, like
our solar system, or too small, like amoeba.
Things that are too ancient — like Cro-Magnon
man. or too new, like the planned shot to the
moon.
Audio-visuals — the modern tools for mod-
ern learning. Holding the promise of a better
educated tomorrow, a tomorrow in which edu-
cation may be our key to survival. 5S°
3Bia
BOOKVALUES
for reference
technique "y
background
The Focal Encyclopedia
of Photography
Now— the one up-to-the-minute working
reference on photography!
Spanning an entire library of photo-
graphic theory and practice, the new Focal
Encyclopedia features 2,000 articles covering
every aspect of photography including cine-
matography. Complete with 400 choice pho-
tographs and over 1500 pictorial diagrams,
this authoritative volume is clearly written
and alphabetically arranged for speedy
reference. 1,468 pages $20.00
#••
Techniques of
Magnetic Recording
By Joel Tall
With a Foreword by Eduard R. Murrow
In this unique reference guide, Joel Tall,
CBS. expert on tape recording, describes the
techniques used by professionals in broad-
casting, telecasting and movie-making. More
than a handy guide, it is a complete course
from basic theory and equipment to special-
ized methods and uses in education, enter-
tainment, business and industry.
472 pages glossary bibliography $7.95
^:^
The Liveliest Art
A Panoramic History of the Movies
By Arthur Knight
This spirited and scholarly history of the
movies also features data on the latest wide
screen processes, a list of rental agencies of
1 6mm film, an index to 789 film titles and
a survey of the 100 best books on film. "A
'must for industrytes' bookshelves."— Kar/V/y
383 pages illustrated S7.50
Order these books from your bookseller or write
60 FIFTH AVENUE, NEW YORK 11, NY.
NUMBER 5
VOLUME 19
19 58
27
Mind Your Own Business . . .
. . .is bad advice for a salesman.
Today's successful salesman must be as concerned with
your customer's problems as he is with yours . . . and he
must be equipped with the knowledge and professional
skills that can contribute to their solution.
Through the motion pictures and training programs
we produce, we are helping our clients in industry
to develop the ability of their salesmen to research
. . . evaluate . . . recommend . . . and convince.
COMMUNICATORS
OF IDEAS
HENRY STRAUSS & CO. . inc.
31 WEST 53RD STREET • NEW YORK 19. N. Y.
PLAZA 7-0651
At Genova in >i«'pt4>nib«>r. <lio !'.>». Will Prison!
Atomic Energy on the Screen
A Comprehensive Program of 44 Motion Pictures is the U. S. Contribution
to the 2nd International Conference on Peaceful Uses of Atomic Energy
WITH The World's peoples more deeply
concerned than ever before over the
potentially destructive uses to which
man's knowledge of nuclear energy may be put,
the United States is assembling one of the most
comprehensive arrays of motion pictures ever
prepared for a scientific meeting to show atomic
experts from 61 nations the ways in which we
lie now making — and planning to make — the
atom work for peace.
In a precedent-breaking program, the U.S.
Atomic Energy Commission has prepared 44
sound motion pictures, most of them in color,
for presentation at the Second International
Conference on the Peaceful Uses of Atomic
Energy, to be held from September 1 to 13 in
Geneva. Switzerland.
Announced bv Chairman John McCone
Announcement of the wide-scale U.S. motion
picture program for the Conference was made
bv John A. McCone, chairman of the Atomic
Energy Commission.
The 44 motion pictures, which have a total
projection time of about 15 hours, have already
been completed or are now in production.
McCone said. Covering all major nuclear ap-
plications and research activities in the United
States, the films have been produced by the
AEC and by many of its university and indus-
trial contractors.
Signifying the importance which the AEC
attaches to the effectiveness of visual presenta-
tion, only one of the films. Argonaut, has been
released for distribution through the agency's
12 regional film libraries up to now. However,
plans are that after the Conference prints will
be sent to the AEC's regional libraries for the
use of universities, engineering, scientific and
industrial groups, and individuals working in
the field of atomic energy.
Business Film Studios on Project
Several well-known business film producers
shared in the preparation of the AEC's film
program. These include The Jam Handy Or-
ganization, which produced six; W. A. Palmer
Films, with five; Audio Productions, with three;
Tressel Studios, with two; and The Calvin
Company, Colmes-Werrenrath Productions,
and Ingraham Productions, with one each.
Sound tracks for the films have been pre-
pared in the four official languages of the Con-
ference— English, French, Spanish and Russian.
The four tracks will be heard simultaneously
by means of a newly-devised sound system,
called "Multi-Vox." Earphones at each seat will
enable a listener to select the language of his
choice.
The U.S. film program will be exhibited in
two sections. Seventeen of the films, varying in
length between 14 and 50 minutes, will be
turned over to the United Nations for showing
at the Palais des Nations, along with those
contributed by the other 61 participating coun-
tries.
27 to Exhibit in Special Theatre
The remaining 27 short technical films,
which run between six and 16 minutes, will be
exhibited in a specially-designed, four-bay mini-
ature theater included in the United States ex-
hibit building, now under construction on the
United Nations grounds.
Located on the mezzanine floor of the U.S.
building, the film facility will comprise four
theaters in one. Each has its own screen, pro-
jector, and Multi-Vox equipment, and seats 19
persons. The films to be shown here are speci-
fically designed to supplement the U. S. tech-
nical papers and exhibits programs.
Some 1,800 atomic scientists from 61 na-
tions and nine specialized agencies of the United
Nations are expected to attend the Conference.
Illustrating the broad nature of America's
atomic energy program, the specially-prepared
motion pictures are expected to contribute sub-
stantially to this country's total participation in
the Conference; this will include the presenta-
tion of hundreds of technical papers by Ameri-
can scientists, and scores of working exhibits,
including two operating nuclear reactors.
Conference Theme is "Nuclear Power"
Because the theme of the conference is
"power," many of the motion pictures will deal
with the production of power by nuclear means.
Some of these, like Power Reactors — U.S. A .
and Atomic Power at Shippingport , will show
reactors in operation; others, like Research
Reactors — VS. A., Experimental Boiling Water
Reactor and Sodium Reactor Experiment, will
show reactor experiments now under way in
United States atomic centers.
A 50-minute motion picture. Researches In-
to Controlled Fusion, will survey the work now
being done with controlled thermonuclear re-
actions at the Los Alamos Scientific Laboratory,
the University of California's Radiation Labor-
atory, the Oak Ridge National Laboratory, and
Princeton University.
The use of radioisotopes in medicine, agri-
culture, and industry will be covered in the
AEC motion picture program. Other films will
deal with High Energy Accelerators and other
aspects of nuclear science. 9
Scene from "Our Friend the Atom"
ATOMIC^ EXERIiY FILMS
Medical Motion Pictures
COBALT 60 RELOADING
Reloading of a teletherapy machine with a
radioactive source. Produced for the Atomic
Energy Commission by Tressel Studios. (6
min., color).
IODINE 131
Diagnostic and therapeutic use of the radio-
isotope for hyperthyroidism, thyroid cancer,
and heart disease. Produced for the Atomic
Energy Commission by The Jam Handy Or-
ganization. ( 1 3 min., color) .
LIQUID SCINTILLATION COUNTING
Techniques for counting low-energy beta emit-
ters commonly used in biomedical tracer work.
Produced for the Atomic Energy Commission
by The Jam Handy Organization. (13 min.,
color).
CHROMOSOME LABELING BY TRITIUM
Advantages over other radioisotopes as label-
ing material in autoradiography. Produced for
the Atomic Energy Commission by The Jam
Handy Organization. (14 min., color).
MODIFICATION OF RADIATION
INJURY IN MICE
Effects of chemical protection before radiation,
and bone marrow transplant after exposure.
Produced for the Atomic Energy Commission
by The Jam Handy Organization. (10 min.,
color).
LOS ALAMOS WHOLE BODY COUNTER
A radiation measuring device for monitoring
personnel exposed to gamma radiation. Pro-
duced by Los Alamos Scientific Laboratory.
AEC. (10 min., color).
IONIZING RADIATION IN MAN
Another type of body counter, designed for the
same purpose but operating on a different
principle. Produced by Argonne National
Laboratory, AEC. (13 min., color).
RADIOPHARMACEUTICALS
Processing, packaging and distribution of radio-
isotopes for medical and industrial uses. Pro-
(CONTINUED ON PAGE FORTY-SIX)
NUMBER 5 • VOLUME 19 • 195i
"he fight to save Julie's life suin.s in hospital's
mergency room, where a resident physician
'ies to diagnose her unknown illness.
. medical technician makes tests of Julie's
food count as medical team goes into action.
hove: riuliiiliiiiiM uiitl surgeons study x-rays,
'tally diagnose Julie's mysterious sickness as
eningitis. Now specific treatment begins.
elow; as part of her recovery program, Julie
helped hy hospital's physical therapist.
A Helping Hand
for Medicine
VISUAL RECRUITMENT FOR RESEARCH
Sponsors: American Medical Association
American Hospital Association
E. R. Squibb & Sons
Title: Helping Hands for Julie, 30 min., b w,
produced by Henry Strauss & Co.
^- The research director of a large drug com-
pany recently said (as quoted in Time): "I
have the greatest spy system in the Western
Hemisphere. We scout people all the time.
Ifs a dangerous game, but the stakes are high."
He was talking about a desperate need for
more people in medical research. There is now
such a shortage that most drug houses are
openly swiping research employees from each
other. It is estimated that the critical need for
not only physicians but medical technicians will
not be lessened until more than double the
current number of people working in medicine
has been achieved.
Encourages Careers in Health Field
E. R. Squibb & Sons have felt that the only
way to alleviate the shortage of people in the
medical profession is, of course, not piracy,
but skilled and early recruitment of young
people while career choices are being made.
This is the aim of the new film. Helping Hands
for Julie, jointly presented by Squibb, the
American Medical Association and the Ameri-
can Hospital Association.
The "Helping Hands" in the picture are those
of the indispensable hospital staff who day-to-
day see more drama, suspense and challenge
in their lives than most heroes of fiction.
"Julie's" story revolves around her fight for
life when she is brought into the hospital emer-
gency room — diagnosis: unknown. She is per-
ilously sick . . . and the crisis mounts as the
unidentified disease brings her close to death.
Her family doctor, a surgeon, and a resident
mobilize the entire medical team and it swings
into swift, disciplined and decisive action.
Blood counts, urinalysis, spinal fluid specimens,
x-rays, and constant observation by skilled eyes
reveal the answer: Meningitis!
The helping hands aiding the doctors in this
vital search for the correct diagnosis are those
of nurses, medical technologists, x-ray tech-
nicians, and the medical record librarian who
checks for clues in Julie's past.
With the diagnosis made, the drugs of the
pharmacist, the nourishing food of the dietitian,
the restorative work of the physical therapist,
and the care of the nurse bring Julie back to
health. The medical team has won another
victory!
How to Obtain "Julie" for Showings
The new lilm will be available on loan, with-
out cost, for showing to audiences in high
schools, church groups, community organiza-
tions and on television through Association
Films, Inc. ljj]f'
Above: the efforts of the medical team restore
Julie's health. Here, fully recovered, she is re-
turned to her mother, ready to go hack home.
•JULIE" ON THE JOB
ALMOST AS Soon as it was released from
the laboratory, Julie started to perform
its useful role of helping to interest young peo-
ple in careers in medicine and health.
The film's official premiere was on June 25,
during the American Medical Association con-
vention in San Francisco. But Julie actually
went to work as early as May 11 to 17, the
dates of National Hospital Week.
Slogan for the Week was "Careers that
Count." American Hospital Association, one
of the film's sponsors, rushed first prints to state
hospital boards throughout the country; and
special showings for vocational guidance coun-
cilors were arranged in many cities, combined
in most cases with luncheon and a tour of
hospital facilities.
Julie also was a feature attraction at other
special events scheduled by hospitals during
the week, all of which emphasized the impor-
tance and rewards of careers in this field.
The film's next big "date" was the 60th con-
vention of hospital administrators August 18
to 26 in Chicago. Daily showings were sched-
uled from August 18 to 21. ^
Below: Strauss director Robert Wilmot (right)
holds a briefing session just before shooting one
of the sequences from the "Julie" film.
BUSINESS SCREEN MAGAZINE
This Thought-Provoking New Motion Picture Provides
A New Look at Productivity
■1104 SUTTON ROAD" IS SPONSORED BY CHAMPION PAPER & FIBER COMPANY
THE Champion Paper & Fibre Company
is once again living up to its reputation
as a "champion" of the American busi-
ness film audience's right to think for itself.
Since October, 1955 when this sponsor re-
leased the widely-publicized motion picture on
communication with the quizzical title of Pro-
duction 51/8. more than two and a quarter
million viewers have vindicated president
Reuben B. Robertson's belief that "informa-
tive, non-commercial films on subjects impor-
tant to everybody are one way of meeting our
company's obligation to be a good corporate
citizen."
On August 15th, the latest 30-minute Cham-
pion film, 1104 Sutton Road, was released for
nationwide distribution to 16mm audiences via
Modern Talking Picture Service, Inc. Like its
predecessors, Sutton Road was produced in
Technicolor by Wilding Picture Productions,
Inc. Theme of this new picture is one that can
start a good argument almost anywhere in the
business world today — productivity!
"Productivity" certainly has many different
meanings, depending on which side of the fence
you're on. Some link it with automation and
are worried about it. Others say it's an un-
printable word that really means "speed-up."
And still others hold that "productivity" em-
bodies all the elements of free enterprise, com-
petition and progress that have earned Ameri-
can industry the respect of its free world
neighbors and its output a goal to be emulated
by the Communists.
Champion's president puts it this way: "We
gave writer Sam Beall another broad non-com-
mercial assignment. The general theme (as in
Production 5 J 18 which he also scripted) was
understanding. But this time the specific goal
was to be understanding of productivity. The
topic needs clarification that ought to prove
useful to industry and related groups, educa-
tion and the world at large."
1104 Sutton Road is the story of Adam
Hathaway, a plant worker. Adam suffers the
frustrations of every man who wants to get
ahead in his job, enjoy a happy homelife, etc.
Some Pictorial Highlights From
the Picture "1104 Sutton Road"
but he doesn't seem to accomplish these things
very quickly. Seemingly, his roadblocks are put
there mostly by others, including his super-
visors.
Through a split-screen technique, a narratoi
(also Adam) lets him see himself in the rok
of his own foreman and then as the company's
president, reporting to the board of directors
He finds in the end that all share the same
problem: how to get more of what each o:
them wants. The solution for each is the same
"to get more of what is materially importan
to you, you must first produce more."
There is an important qualification: IJO^
Sutton Road doesn't insist on the finality o
this viewpoint. It says "here is one way tc
think about how to get more of what you wan
and need." It also says, in effect, "it's up t(
you to decide whether this concept is correc
or not."
Pre-tested in the field by Business Screen
a print of Sutton Road was viewed by a to]
Employee Relations staff group of 22 men. 1
was well received but with reactions varyinj
from strong disagreement with content ti
strong support. One man, who works in th
field of labor economics and whose opinion ha
special value, praised it as the best treatmer
of productivity he has encountered.
The 28 film exchanges of Modern shoul
encounter very heavy demand for this thought
provoking and second challenging film contri
bution of this "Champion" of enlightened coi
porate citizenship. 5!
Adam Hathawax /\ an civcui:.^f pinni murker. He
has a home, a wife and two children, and the
normal desire to earn more and live better.
But he doesn't seem to be accompli shiii'.: iiis
wishes very quickly. He takes his problem to
his supervisor and asks him for suggestions.
Then Adam sees himself in the role of his ow
foreman. Other workers in the plant come i
with their problems; they're the same as hi
If he were only president of the company, then
he'd have the answer, Adam thinks. Standing
outside the president's office, he imagines this.
And then, as the president, he sees himself re-
porting to his directors. There, too, tlie prob-
lem is the same: they want more earnings, too.
"President" Hathaway finally sees that, fi
everybody, the answer is: to get more of wh
you want, produce more of what others wan
NUMBER 5
VOLUME 19
19 58
KnoH- Your Merchandise" keynotes Cliieii. Peabody's effective
Counter- Attack" for RGtail Sales
rrow Lets Its Dealers Do Their Own Sales Training, But Gives
nem Filnned Product Information to Help Close More Business
'ONSOR: Cluett. Peabody & Co..
Inc.
rxLE: Counter Points. 28 tnin..
color, produced by Caravel
Films. Inc.
Two years ago. Cluett. Peabody
;2an collecting on-the-spot in-
rmation and true-to-life incidents
back up research for a film on
e most effective ways to stimulate
■tter selling at the retail level.
Before making the picture,
ores of interviews were con-
icted with leading store execu-
tes and innumerable shopping
rvevs were made. .As these stu-
js went forward it became in-
jasingly clear that a high jjer-
ntage of sales were being missed
cause sales people lacked speci-
me-chandise information . . .
failed to use it properly. Out of
jse findings came the keynote
r the new .Arrow film: "Know
Dur Merchandise!"
Designed as Training Help
Arrow believes that sales "train-
i" is more properly a function
each store according to its own
uation and sales philosophy. But
oduct information is a most nec-
iary function that every manu-
:turer should provide at the sales
unter level as efficiendy as pos-
ile. Thus: Counter Points.
Most manufacturers supply their
ail outlets with booklets and
iflets. designed to point up the
tstanding features of their mer-
andise. The problem, of course,
to get them used — effectively.
In Counter Points the value of
low: Russell A. Ziegler. adver-
\ni^ manager, was responsible
• Cluett. Peabody film project.
all this m "lenal — to the sales per-
son— is clear'v demonsfated. For
instance, in one scene a woman
complains that the buttons kept
coming off the last shirts she
bought for her husband. Immedi-
ately on screen the salesman is
seen sho'^in? and proving that
Arrow buttons are put on to stay.
How did he set the st)ecific facts
that m'de his demonstration so
impressive? The film tells how.
Film Illustrates Sales Points
As each sale progresses, the
salesman is heard presenting his
"counter points." but also on
screen is seen a clear-cut demon-
* One reason Cluett. Pea-
bodv chose film again to do
a job for people behind the
counter was its previous ex-
perience with another Cara-
vel-produced film on the
American business system.
Enterprise. This picture has
now plaved to an estimated
8.820.000 people on televi-
sion, and 3.582.612 certified
"live" people. It is going
stronger than ever now.
booked lOOC. and is one of
Modern Talking Picture
Service's most popular sub-
jects across the country.
stration of how he utilizes success-
ful selling techniques in pointing
out consumer benefits inherent in
the product.
While the selling situations pre-
sented in Counter Points center
around the sales of men"s furnish-
ings, the principles set forth apply
with equal strength to all selling
at the retail level. It is therefore
not surprising that Arrow Counter
Points is already being scheduled
for store-wide showings and for
the indoctrination of new sales
people.
Trade Likes "Counter Points"
Since the film's release a few
months ago. Russell A. Ziegler.
advertising manager of Quett. Pea-
body. and responsible for the film
project, has received such response
as this:
'"We'd like to use the film as an
important part of our regular train-
ing course for all new employees. "
. . . department store in Birming-
ham. Ala.
"We liked Counter Points so
much we showed it to our men's
department twice, and then once
to all other store emplovees. "
. . store in Logansport , Ind.
« * *
"Our meetings in which we
used your film Counter Points
are over. We held six meetings
which co\ered all our stores.
I'm happy to tell you that the
film was excellently received. It
was well done, not over the
heads of our sales p)eople. and
had no fantasy or the impossible
about it. It also proves that you
either go first class or you don't
go at all in this competitive field.
Counter Points is first class."
. . store chain in San Francisco.
In addition to an expected audi-
ence of 25 f)eople in some 5-6.000
stores. Arrow expects to find the
film most useful for in-plant show-
ings to its own 1 1.000 employees.
Hiqlit Dress: a Key tn Success
New Film Helps Men's Wear Institute Spark "Dress Well" Drive
Sponsor: .American Institute of
.Men's and Boy's Wear, in co-
operation with the National .As-
sociation Men's Apparel Clubs.
Title: The Cut of Your Jib, 14
min.. color, produced by Dallas
Jones Productions, Inc.
-i~ For the past two years, the
.American Institute of .Men's and
Boy's Wear has been conducting
a ""Dress Right" campaign through
its more than 2,500 members in
the United States. Theme of the
AIMBW campaign is that dressing
right is a major key to success in
business and social life.
The campaign is financed by
all segments of the male apparel
industry, including mills and yam
producrs. manufacturers, retailers,
and miscellaneous groups.
Spreads "Dress Right" Storj-
Purpose of The Cut of Your Jib
is to carry the "dress right " mes-
sage to men all over America
through tv screenings and by show-
ings to men's ci%ic. social and
church clubs. Local promotion of
the film also will be advanced
through showings sponsored by
mdividual AI.MBW and NAMAC
groups in various communities.
The film relates the experi-
ences of Charlie Frazin. a sales-
man who wears clothes that are
outdated and badly coordinated.
At a sports equipment and boat
sales convention. Charlie rooms
with Frank Edwards, salesman for
a rival concern. Edwards, who has
learned the importance of dressing
correctly, gives Charlie some ad-
vice and help with his clothing
problems — with the result that he
lands a big order and gets the re-
gional sales manager's job he wants
so much. The picture artfully com-
bines comedy and pathos to get
Above: Charlie Frazin (center)
gets tips on dressing right in this
scene from AIMBW film.
its message across in an effective
but entertaining manner.
■Just how long has this been
going on. this dress right parade?"
Charlie asks, as the importance of
correct dress in his business life
begins to dawn on him. And Frank
Edwards speculates, as the film
ends. "1 wonder how many more
Charlie Frazins there are?"
AIMBW Is a New Sponsor
The Cut of Your Jib was
nationally premiered for the in-
dustry at the annual convention
of the National .Association Men's
Apparel Clubs in Seattle. Wash-
ington, on August 11 . It was pre-
viewed for leading male apparel
industry members in New York
City on July 21 and in Chicago
on July 25.
This is the AIMBW's first pro-
fessionally-produced motion pic-
ture, although it has had two self-
produced movies and a sound
slidefilm in circulation among its
members in previous years. If pres-
ent plans materialize, a second
color film, this one emphasizing
( C O N C L L D E D O.N PAGE 53)
BUSINESS S C P. E E .V .M .A G .A Z I N E
Sew Darrnell Incentive Film Shows Salesmen How lo Get
Mnre Time for Selling
"Solid Gold Hours" Tackles the Topic of Time Management
as a Way to Build Personal Earnings and Company Business
PREMIERED Last Month be-
fore several hundred members
of the Sales Executives Club of
New York City, and warmly wel-
comed by those who saw it. was
a new film challenge to America's
salesmen to budget their most
precious commodity — time — as a
principal means of increasing their
sales effectiveness.
Introduced to the Sales Execu-
tives group by George Finch, vice-
president in charge of sales for
The Jam Handy Organization, the
challenge was embodied in Solid
Gold Hours, a 30-minute color
motion picture produced by Jam
Handy for The Dartnell Corpora-
tion. Chicago, specialists in sales
training aids.
Only Selling Hours Count
The film dramatizes the import-
ance of time management as one
i of the ways in which a salesman
; can "beat the quota" in the months
i ahead.
! As ever>' sales manager knows,
the only selling hours that really
count are those the salesman
' spends face-to-face w ith customers
•' and good prospects. These are the
Solid Gold Hours. .And most sales
managers agree that during the
past 15 years of relatively easy
j selling, many salesmen have let
down in managing their time to
best advantage.
How Sales Time is Lost
National surveys show that the
[ average salesman spends only 7 1 2
)| hours a year in actual contact with
;! customers, out of a total of 1.952
• I hours of working time. What hap-
pens to the other hours? The sales-
man spends them between inter-
views, in going from one buyer to
another: in waiting to see custom-
ers: in planning and reports — dig-
ging up leads, laying out routes.
Percentagewise, this figures out
to 23*7 of his time between inter-
views. 23 '~r in getting ready to
j sell, and 18 '7 in planning and
I making reports — a total of 64*^
of so-called "selling time" spent
in non-productive activities. Only
36<T- of the salesman's time is left
for face-to-face selling. That's the
I national average.
If. by budgeting his time more
1 carefully, the average salesman can
add just 30 minutes a day to his
face-to-face selling time, he'll add
three weeks a year to his effective
working period. These "extra"
hours can increase his own f>er-
sonal earnings, and improve his
company's sales volume.
Starts Them Thinking
In tackling the problem of
wasted time. Solid Gold Hours
deals with an admittedly ticklish
subject. But it does this without
accusing, finger-pointing or preach-
ing. It admits that most salesmen
are giving their jobs the best they
have; yet it raises in their minds
such questions as:
".Am I making the best possible
George Finch. Jam Handy v. p., in-
troduces film to \.Y. sales group.
use of my time in my own interest
and in the interest of my sales
record? Could I increase my sales
if I planned my time more care-
fully? How do other salesmen use
their time to get more good inter-
\iews?"
A Trip to "Time Center"
The film takes viewers to "Time
Center. " an imaginary under-
ground workshop where Mort
Time (played by Monty WooUey.
star of The Man H'/io Came to
Dinner) has been commissioned
by Father Time to help salesmen
use their time more effectively.
With the help of a new assistant.
Minerva Leight (played by Ger-
aldine Brooks), and a remarkable
de\ice that sees into the past, pres-
ent and future, he shows just
what happens to salesmen in vari-
ous lines of business when they
"get wise" to making the best use
of their time.
The film's "over-the-shoulder"
technique keeps salesmen from
feelins that thev're beina lectured
In imaginan. "Time Center." Mort Time I.Monty Wooileyi and Mir.r
Leight (Geraldine Brooks) can see result of using selling hours wisely
to. The storv' touches only indirect-
ly on salesmanship. A sales man-
ager is introduced in an early part
of the picture, but the storv' is
about him. not by him. This treat-
ment provides an opportunity for
many indirect examples — seeing
how the other fellow does it —
while surrounding a serious sub-
ject with lightness and good hu-
mor.
Dartnell Rates Films High
The Dartnell Corporation, since
1917 a specialist in sales training,
is a long-time user of visual aids.
"The power of motion pictures
in sales training should not be
underestimated." savs Edwin H.
Shanks. Dartnell's executive vice
president.
"A generation ago. only a fev
hundred companies were usin;
motion pictures merely to "get ove
a message' to salesmen or pros
pects. Nowadays thousands o
companies are finding motion pic
tures a powerful communicatioi
device that does a sales trainin;
job in hours when ordinary train
ing methods might require day
and weeks for the same job.
"Pictures have become an econ
omy factor in sales training — ;
means for sa\ing money when con
sideration is given to the invest
(CONTINUED ON NEXT P.AGE
Sales manager in the film points out that by reducing the time spent ii
non-productive work, a salesman can gain 3 week^' selling rime a year
NUMBER 5
VOLUME 19
1 t» 5 8
r>.
"Solid Gold Hours"
(cont'd from preceding page)
ment in time involved and the
need for quick action."
One of Dartneil's earliest pro-
ductions was the "Step-Up Sales
Plan" series, produced in 1 920 and
based on actual experiences eather-
;d by the company's research staff.
Later. Dartnell produced the
"Strategy in Selling" series, based
an the J. C. Aspley booklets of the
«me title. Then came the first of
1 series of films featuring the well
known sales-training team of Bor-
jen and Busse.
First .Sound Film in '51
While Dartneil's experience with
;ound-slidetilms dates back to
1937. its first sound motion pic-
ure was released in 1951. This
iVas The Bender Story, based on
he best-seller, "How I Raised My-
;elf From Failure to Success in
idling", by Frank Bettger. The
.■ompanys present schedule calls
OT one new motion picture every
/ear.
Solid Gold Hours, Dartnell es-
imates. represents an overall in-
/estment of somewhere between
S60.(K)0 and $70,000, not includ-
ng sales and promotional costs.
Quality in Films Pavs Off
"We have learned through our
:ontacts with thousands of film
luyers that cutting the quality of
ilni production is false economy."
Vlr. Shanks says.
"What every company wants to
buy is results. If a motion picture
will produce results for them in
their sales training, they have no
hesitancy in paying a reasonable
price for it. Maintaining high qual-
ity in production is good insurance
toward making certain the motion
picture produces the desired re-
suits."
How to Obtain This Film
Solid Gold Hours will be avail-
able on both a purchase and a
rental basis. Either color or b w
prints can be supplied. Prior to
the official release date (Septem-
ber 30) color prints may be pur-
chased for $295.00 for the first
print, with extra prints $190.00
each; black-and-white prints at
$250.00. and $125.00 for extra
prints. Prices after release date
are: color, one print $335.00. ex-
tra prints $210.00 each; black-
and-white, one print $290.00,
extra prints $145.00 each.
Rental Rates Are Listed
Rental charges are: for the color
film. $1.00 per person, minimum
charge $60.00; black-and-white.
$ 1 .00 per person, minimum charge
$40.00.
The film is accompanied by a
kit which includes a meeting guide,
announcement poster, and samples
of a 64-page book. "Solid Gold
Hours: Making the Most of Time,"
by J. C. Aspley; a "Time Ana-
lyzer" for salesmen's use in budget-
ing their selling hours; and a
money clip carrying the Time An-
alyzer chart as a reminder that
"time is money." W
Shiphuildinq: Job and Challenqe
A New Film Seeks Young E
Jponsor: Newport News Ship-
building and Dry Dock Co.
Pitle: Always Good Ships. 20
min.. color, produced by Fordel
Films. Inc.
■ Ships built by Newport News,
n the past, present and future,
ire the heroines of this new film,
t will be used to acquaint young
:ollege engineers and other inter-
;sted groups with the big ship
)uildcr. primarily to interest them
n making shipbuilding and the
Company their career.
Always Good Ships opens with
cenes of the sea and the age-old
;hallenge it has offered to men
vho design and build ships. Em-
)hasizing that this challenge has
lever been greater than it is to-
iay, as unprecedented technical
idvances usher in a dramatic new
ngineers for Careers In Field
era. the film is dedicated "to the
men who will design and build
the mighty ships of tomorrow."
The theme is built around three
young engineers reporting to work
in the shipyard. These "actors"
were played by young Newport
News engineers selected in screen
tests by Don Livingston, Fordel's
director. They are shown arriving
at the Yard and inspecting many
aspects of the plant's facilities. Be-
ginning with their first training,
as they observe design activities,
the film takes them through many
phases of the plant's operation.
They are seen at their jobs and
aboard the United States and
Ranger for their duties on trial
trips^ ft
Print Source: Newport News and
Shipbuilding Company. Newport
News, Viriiinia.
(01
lil!
Above: Audio vice-president Herman Roessle receives engraved watch
as 25-year service award from president Frank Speidell (right), who said:
"He has been a veritable Rock of Gibraltar in this company. His loyalty,
endeavor and character have added histre to our name."
Anniversary at AUDIO
Veteran Staffers Help Celebrate a 20th Birthdav
SEVENTY Employees of Audio
Productions gathered in the
office of President Frank K.
Speidell on the afternoon of June
19 to celebrate the 25th Anniver-
sary of the company.
Audio, a leading producer of
motion pictures for government
and industry since its formation,
has good cause to look back on its
past with satisfaction. Volume has
increased each year, and the first
six-month period of 1958 has been
the best in the company's history.
Noteworthy for Stability
Not a little of Audio's success
can be attributed to the outstand-
ing stability of the company and
the loyalty and skill of its produc-
tion team — most of whom have
Below: among other Audio veter-
ans (24 years of service) are Oscar
Wagner, animation art supervisor ,
and chief editor Murray Margolin.
worked together for many years.
A recent compilation of the length
of service of Audio people showed
these results:
"10 with more than 20 years
service
15 with more than 15 years
service
22 with more than 10 years
service
30 with more than 5 years serv-
ice
and a good many talented new-
comers with one to four years serv-
ice."
The anniversary observance
provided a happy occasion for Mr.
Speidell to award a gold watch —
the company's 25-Year Service
Award — to Herman Roessle. Au-
dio's vice president, who. with Mr.
Speidell, has been with the firm
since its foundation.
How Audio Began in 1933
Audio was originally formed
by the Western Electric Company
in 1933 as a subsidiary for the
production of theatrical and spon-
sored motion pictures.
In 1938. in order to meet the
needs of this growing concern,
Western Electric turned over to
Audio the facilities of the Para-
mount Studios in Long Island City
uhere Audio operated both as a
motion picture producer and as a
service organization for feature
picture productions.
In 1942. the U.S. Army Signal
BUSINESS SCREEN MAGAZINE
Corps took over the Long Island
studios and Western Electric then
decided to enable certain of the
key employees in Audio to pur-
chase the company. This was ar-
ranged with the help of Western
Electric and the backing of out-
side capital. The company is now
wholly owned and operated by em-
ployee-stockholders.
Lengthy List of Clients
During its years of operation
Audio Productions, Inc., has ser-
ved many of the best known com-
panies and associated groups in
the country. Satisfied clients and
repeat business have been the basis
for a continuous successful opera-
tion.
i One example that can be cited
I is the Ethyl Corporation which has
' been an Audio client for 24 years
during which 44 outstanding films
have been produced. 8 1 % of
Audio's annual business is now
[repeat business.
Insiurance Program Set Up
In 1945, Audio set up a free
I $4,000 life insurance policy for
P. J. Mooney, Audio's secretary-
treasurer and a former president
\of N.Y. Film Producers Assn.
every employee, and during 1956,
the company became one of the
first film production firms to estab-
lish a retirement income plan for
all employees. This year, on the
occasion of the 25th Anniversary,
Audio has provided all employees
with a major medical health in-
surance plan. Set up by the Pru-
dential Insurance Company, the
plans pays 80% of all expenses
(less $100 deductible) for illness
up to $10,000.
Provides Peace of Mind
In announcing the new major
medical plan on June 19, Mr.
Speidell said that it might seem to
be a paradox — for he hoped the
Sheldon Nemeyer, Audio sales
manager, is a former Navy techni-
cal advisor on training films.
plan would be something that no
one would ever have to use.
"Audio's success, however, de-
pends on your cooperation and
efficiency," he said, "Your peace
of mind concerning your future
security and protection from the
worries of major medical expenses
should enable you to do an even
better job for both yourself and
your company." W
A TRIBUTE TO PICTURES AND PEOPLE
THROUGH THE YEARS, sincc both Audio and Business Screen
began our separate careers devoted as one to the advance-
ment of the film medium, these pages have carried thousands
of lines describing the many resultful pictures created by this
studio's skilled producers and technicians.
"By their works . . ." is a fitting tribute to those many
Audio films which have delighted rural Americans under the
aegis of Texaco, the life-saving contributions of the American
Cancer Society, the informative, precise reels of technical
material lensed for Ethyl, Carborundum, Western Electric
— other films for education, medicine and public relations.
A company like this, the capable and cooperative people
who are that company — and the satisfaction they constantly
provide to American business— these are the ingredients
which justify our own life work and we are grateful to you
for the opportunity to say . . . Happy Birthday, Audio, and
may you live to be a hundred and ten! OHC
NUMBER 5
VOLUME 19
19 58
Audio Veterans
l*r«»ilu<M>rK of >lanv
^iiKMM'NNfiil Films
L. S. Bennetts, long-time producer
of notable films for important Au-
dio clients, including series for the
Texas Company.
'^ri^^
Hans Mandell, who produced ilw
award-winning "Cotton, Nature's
Wonder Fiber" and many other
training and pr. motion pictures.
Harold Lipman, head of Audio's
t.v. department and responsible for
hundreds of successfid television
commercials in this studio.
Right: Audio's president, Frank
Speidell, who launched the com-
pany more than 25 years ago un-
der Western Electric auspices.
A. E. Gansell, producer-director,
with outstanding credits for Ethyl
Corp., Babcock & Wilcox, West-
ern Electric and the A EC.
Erwin Scharf, whose credits in-
clude "Sounds Familiar" for Amer-
ican Telephone & Telegraph Co.,
and other dramatic films.
Earl Pierce spciiali:c\ in the pro-
duction of medical films for Audio
clients. His productions have won
many film awards.
THE U.S.A. AT BRUSSELS
A iiii;lii scene capiiiie\ ilie tranquil beauty of the U.S. pavilion
A Test of Arms
Two ExhihitN at Brussels That Exeniplilv the World Contest
})% Charles Schwep
T:i! Atom is indeed the symbol
of our age, and it is not sur-
prising that it should have been
chosen as the theme structure of
the Brussels World's Fair. The
flittering Atomium towers over
the Fair to proclaim "faith in man-
kind's ability to mold the atomic
;ige to the ultimate advantage of
nil nations and peoples". But its
shadow now looms large and ugly
in the eye of the mind and casts
u cloak of fear across the face of
the earth. It has become the sym-
bol of the struggle between the
West and World Communism and
highlights the contest between
America and the Soviet Union.
In Brussels this contest is the
feature event for the thirty-five
housand visitors who daily arrive
It the sprawling and beautiful site
3f the Fair. They gravitate to the
irea where the two Goliaths face
3ne another across a busy avenue
jf banners, flags and general fes-
ivity.
".Sellinj;' Two Opposing Views
The two pavilions are as dis-
;imilar as are the socio-political
principles which they represent.
Yet even to the casual and un-
sophisticated viewer, they both
;erve the same purpose: They are
alesmen for their respective na-
ional product and ideologies.
Here is the contest, the test. And
o the Communists it is war — a
test of arms. For to them "war is
to be regarded as an organic whole
from which the single branches are
not to be separated and in which,
therefore, every individual activ-
ity flows swiftly into the whole."*
Accordingly, a "peace" confer-
ence, a cultural event or an eco-
nomic aid program is as much an
act of war as is military invasion.
Perhaps more so considering the
successes of the Soviets over the
past twelve years. Krushchev has
said: "We declare war. We wiU
win over the United States. The
threat to the United States is not
the I.C.B.M., but in the field of
peaceful production. We are re-
lentless in this and it will prove the
superiority of our system."
A More Attractive Package
At first glance, we seem to win
this contest hands down. Our
"package" — the building itself — is
infinitely more attractive than is
the huge and unattractive Russian
edifice. It is immediately apparent
that here is a superb and significant
American exhibit. But a building,
no matter how attractive, is pri-
marily a package for its contents.
The sharp contrasts presented
by the facades of the buildings are
substantially greater inside. Our
exhibition designers succeeded in
their purpose of capturing a light
and airy mood of tranquility and
of excluding aggressiveness and ob-
vious propaganda.
The Russian pavilion, on the
other hand, is heavily propagan-
distic and dedicated to the theory
of "hard sell". It is dominated by
a mammoth statue of Lenin, and
the focal point which attracts the
attention of the visitors is, of
course, the gleaming Sputnik. The
focal point of our pavilion — and
also its dominant feature — is the
Fashion Show.
Russia Emphasizes Industry
The Russians have so arranged
their exhibits that traffic flows nat-
urally from the massive entrance
down an avenue of heavy machin-
ery and thru a maze of technical
displays. It is difficult for the vis-
itor not to see most of what has
been prepared for him to see.
In the U.S. pavilion, there is no
directed flow of traffic and because
Above: Jean Dairy tnple of the
U.S. Commissioner's staff confers
with Mr. Schwep (left).
there are so many exits and en-
trances, there exists a certain re-
laxed confusion as people look
about them and wonder where they
came in, where they should go and
where they should exit. Unavoid-
ably, some visitors, accustomed to
a directed flow of people else-
where, react that "there isn't really
much to see." But many others
seem to enjoy this almost unique,
undisciplined freedom.
Our "low pressure sell" and the
somewhat esoteric tone of our rep-
resentation has inevitably netted a
harvest of howls and grumblings
from disenchanted American tour-
ists, business men and self-styled
propagandists. But few of them
have offered useful constructive
criticism. Perhaps these Amer-
icans, who are our most severe
critics, tend too much to judge our
propaganda appeal in terms of
American standards.
The comment in the foreign
press supports the contention of
the exhibit planners that our pa-
vilion is exceedingly popular with
the Europeans for whom it was
designed and who constitute over
90% of the visitors. Even so, and
especially in the absence of any
scientific poll of public opinion, it
is evident that there is room for
much honest disagreement. And
one can only speculate about how
much more criticism might have
resulted had we determined to em-
ploy a "hard sell" approach. In
fact, one must speculate about the
degree to which our "soft sell"
really sells and whether our ap-
proach has "staying power" which
affects attitudes, refutes Soviet
propaganda and helps mold opin-
ion in our favor.
Evaluation is Warranted
Evidence of the popularity of
the U. S. representation is abun-
dant. So is evidence that the vis-
itors are deeply impressed by the
Soviet exhibit; for propaganda or
not. the fact remains that their im-
pressive display of industrial power
has had its desired effect. Perhaps
the public is not quite as skeptical
about Russian claims following the
spectacular accomplishment of the
Sputniks. Perhaps a climate of
opinion favoring greater believabil-
bility of Soviet claims has been
created which makes it easier for
the Russians to sell; and con-
versely, harder for us.
It is evident that a thorough and
scientific survey of public opinion
is called for so that we can de-
termine where we have succeeded
and where we have failed, and sim-
ilarly, determine the whats and
whys of the strengths and weak-
nesses of other national exhibits.
Certainly our expenditure of over
fourteen million dollars warrants
such a "field" evaluation. The les-
sons thus learned can benefit our
planning for future international
exhibitions and Fairs and might
also suggest programs of value to
the United States Information
Agency and to our international
cultural exchange programs. There-
by, the taxpayer can, perhaps, be
saved the cost of some future mis-
takes, i"
i
V
-)
to
BUSINESS SCREEN MAGAZINE
SPONSORED PICTURES AT 1958 FESTIVALS AND FAIRS
AMERICAN COWBOY
j Sponsor: Ford Motor Company.
\ Producer: MPO Productions, Inc.
Brussels' Fair Exhibition
it How today's cowboy lives,
works, plays ... a Colorado cow-
boy on the roundup, branding, on
the drive to summer pastures, at
the rodeo. 30 min., color. Avail-
able from Ford film libraries: 15
E. 53rd St.. New York 22; 16400
Michigan Ave., Dearborn, Mich.;
1500 S. 26th St., Richmond, Calif.
Cleared for TV.
AN AGRICULTURAL
PORTRAIT
Sponsor: Minnesota Statehood
Centennial Commission.
Producer: Reid H. Ray Film In-
dustries, Inc.
•'.'^ Venice Film Festival: 1958
Minnesota's past, present and
future — a story of her people, riv-
ers, lakes, forests, farms and in-
dustrial centers, and how the farm-
er has adapted himself and the
land to a changing economy. 26
min., color. Available from Agri-
cultural Extension Service, Inst, of
.Agriculture, St. Paul 1, Minn, or
Reid H. Ray Film Industries, Inc.,
2269 Ford Parkway, St. Paul 16,
Minn. Cleared for TV.
* * *
THE AMERICAN ENGINEER
Sponsor: Chevrolet Division, Gen-
eral Motors Corp.
Producer: The Jam Handy Organ-
ization, Inc.
Brussels Exhibition:
Freedoms Foundation
Encased George Washington
Honor Medal Award
.Mighty achievements of this
nation's engineers . . . what these
achievements mean to America . . .
nuclear submarines, a light-weight
' aerotrain." electron microscope,
Betatron atom smasher, radio tele-
scopes . . . challenges of the fu-
Scene in "The American Engineer"
Edinburgh and Venice Festival Selections by the National Cine
Committee and Motion Pictures Showing at Brussels Worlds Fair
ture. 29 min., color. Available
from The Jam Handy Organiza-
tion, Inc.: 1775 Broadway, New
York 19; 310 Talbott Bldg., Day-
ton 2, O.; 230 N. Michigan Ave.,
Chicago 1, III.; 2821 E. Grand
Blvd., Detroit II. Mich.; 1402 N.
Ridgewood PI., Hollywood 28,
Calif.
* * *
THE AMERICAN ROAD
Sponsor: Ford Motor Company.
Producer: MPO Productions, Inc.
Brussels' Fair Exhibition
i< From the muddy lanes of horse
and buggy days to modern high-
ways . . . America's growth told
in terms of transportation develop-
Scene in "The American Road
ment . . . the swift, dramatic com-
ing of the auto age. 43 min., color.
Available from Ford film libraries
( see above ) . Cleared for TV.
BAY AT THE MOON
Sponsor: Remington Arms Co.
Producer: MPO Productions, Inc.
Brussels' Fair Exhibition
M The intrepid hunter with his
rifle searching the woods for foxes
and coons. 28 min., color. Avail-
able from MPO Productions, Inc.,
15 E. 53rd St., New York City.
Cleared for TV.
COLOR AND TEXTURE
IN ALUMINUM FINISHES
Sponsor: Aluminum Company of
America.
Producer: On Film, Inc.
Brussels Exhibition;
Venice Festival: '58
Seattle Festival Certificate
"V A vivid showcasing of alum-
inum textures and colors for many
industrial design uses — narrated by
Walter Abel. 19 min., color. Avail-
able from ALCOA Motion Picture
Section, 818 Alcoa Bldg., Pitts-
burgh 19, Pa. Also: Association
Films, Inc. exchanges and Modern
Talking Picture Service, Inc. ex-
changes.
COTTON :
NATURE'S WONDER FIBER
Sponsor: Cotton Council Interna-
tional.
Producer: Audio Productions, Inc.
Edinburgh and Venice Selections
Special Agricultural Showing:
Venice
M Designed to sell American cot-
ton overseas . . . the history, nur-
turing and qualities of cotton and
its importance in garment fashions.
27 min., color. Available from the
National Cotton Council, Audio-
Visual Section, P.O. Box 18.
Memphis 1, Tenn., and from the
U.S. Dept. of Agriculture.
DEEP WELL
Sponsor: Child Welfare League of
America, Inc.
Producer: Health & Welfare Ma-
terials Center.
Edinburgh and Venice Selections
■«- A documentary of the care and
treatment of disturbed children in
foster homes, boarding homes and
institutions. Available from the
Health and Welfare Materials Cen-
ter. 10 E. 44th St., New York
City. Cleared for TV.
ENERGETICALLY YOURS
Sponsor: Standard Oil Co. (N.J.).
Producer: Transfilm, Inc. Designs
by Ronald Searle.
Brussels Exhibition ;
Edinburgh Festival;
Venice Festival;
Columbus' Chris Award
Ik Animated cartoon story of en-
ergy as the lever of man's progress
... the power which results from
efficient use of all energy sources
from animal to atom. 13 min.,
color. Available from Standard Oil
Co. (N. J.) headquarters, Rm.
1600. 30 Rockefeller Plaza, New
York 20. Cleared for TV.
THE EARTH IS BORN
Sponsor: Life Magazine.
Producer: Transfilm-Geesink.
Brussels Exhibition;
Edinburgh Festival;
Venice Festival; City College. N.Y.,
Robert J. Flaherty Award
A- Depicting the earth's formation
from its beginning in gaseous mat-
ter to its solidification . . . first
installment of a film series version
of "The World We Live In" Life
Magazine series. 30 min., color.
For availability contact Life Mag-
azine. 9, Rockefeller Plaza, New
York 20.
THE EIGHTH ANNUAL
DARLINGTON
"SOUTHERN 500"
Sponsor: Champion Spark Plug
Company.
Producer: Dynamic Films. Inc.
Brussels Exhibition;
Edinburgh Festival
ik A whizzing documentary of the
"major league" racing classic at
Darlington, a multi-camera cover-
age of lightning autos out to win
the 500-mile competition. 25 min.,
color. Available from Champion
Spark Plug Company, Toledo 1,
Ohio.
FIBERS AND CIVILIZATION
Sponsor: Chemstrand Corp.
Producer: MPO Productions. Inc.
Brussels' Fair Exhibition
it Traces the story of fibers and
textiles from ancient Egypt and
China — down through the ages
. . . shows man-made fibers as the
best. 28 min., color. Available
from Modern Talking Picture Serv-
ice, Inc. exchanges. Cleared for
television showings.
(cont'd on following page)
Scene in "Energetically Yours"
NUMBER 5
VOLUME 19
HELPING HANDS
FOR JULIE
Sponsors: American Medical
Assn., American Hospital Assn..
E. R. Squibb & Sons.
Producer: Henry Strauss & Co..
Inc.
Edinburgh and Venice Festivals
<'■ Fighting for the life of a little
girl afflicted with meningitis, a
complex medical team dramatizes
the vital, exciting career opportun-
ities in medicine. 26 min.. black -
white. Available from Association
Films. Inc.. ."547 Madison Ave..
New York. Distributed to TV by
Sterling Television Co., Inc.. 20.'^
E. 43rd St.. New York 17.
* * *
INFORMATION MACHINES
Sponsor: International Business
Machines.
Producer: Mr. and Mrs. Charles
Fames.
Edinburgh Festival Seliition
?:■ An animated explanation of the
importance of a computer in mod-
ern civilization — told in terms of
the history of man. 10 min.. color.
\vailable through local IBM
aranch managers throughout the
.-ountry.
* * *
IN THE BEGINNING
sponsors: General Petroleum
Corp.. Socony Mobil Oil Co..
Magnolia Petroleum Co.
Producer: Cate & McGlone.
Brussels' Fair Exhibition
fr A dramatic visualization of the
earth's geological genesis three bil-
ion years before Man . . . retold
rom Grand Canyon clues and
ither representational photog-
aphy. 28 min.. color. Available
rom Modern Talking Picture Serv-
ce. Inc. exchanges.
* * *
THE OTHER CITY
Sponsor: American Cancer So-
ciety, Inc.
Producer: American Cancer So-
ciety: John F. Becker.
Brussels' Fair Exhibition
k Racine, Wisconsin, pop. 75.-
!)00, is used to symbolize the num-
ber of lives lost to cancer each
/ear, lives that might have been
iaved through earlier detection and
reatment. 22:30 min., color.
\vailable in 16mm and 35mm
rom the American Cancer Society,
Inc., 521 W. 57th St., New York
19, or through any ACS unit,
rieared for TV.
FILMS AT THE FESTIVALS:
The wonders of the Grand Canyon are picuired "In the Beginning"
OUT OF THE NORTH
Sponsor: Nash Motors (American
Motors Corp.).
Producer: MPO Productions, Inc.
Brussels' Fair Exhibition
i< An outdoor classic which fol-
lows wild birds from their breed-
ing grounds in Canada to their
southern wintering places . . . from
the Arctic to Yucatan. 25 min..
color. Available from Modern
Talking Picture Service. Inc. ex-
changes.
* * *
THE PETRIFIED RIVER
Sponsor: Union Carbide & Carbon
Corp., U. S. Bureau of Mines.
Producer: MPO Productions. Inc.
Brussels' Fair Exhibition
•• Depicting the prospecting for
and processing of uranium and the
peaceful uses of uranium in hos-
pitals, agricultural establishments
and food preservation labs. 28
min., color. Available from U. S.
Atomic Energy Commission, Pub-
lic Info. Serv. (pictorial), 1901
Constitution Ave.. N.W., Wash-
ington 25, D.C. and regional of-
fices. Also: Modern Talking Pic-
ture Service, Inc. TV exchanges.
* * *
THE PIROGUE MAKER
Sponsor: Esso Standard Oil Co.
Producer: Arnold Eagle.
Brussels' Fair Exhibition
•*■ An artistic documentary of the
culture ar^d craft of the Louisiana
Acadians . . . observes the carving
by hand of a pirogue canoe from
a single cypress log. 12 min., color.
For availability contact Esso
Standard Oil Co., 15 W. 51st
Street, New York 19.
* * *
SAN FRANCISCO
Sponsor: Santa Fe Railway.
Producer: Ernest Kleinberg.
Edinburgh Festival;
Freedoms Foundation
Honor Medal Award
■m- a tour of the Golden Gate City
— which touches on its history, its
people and economic importance
... its unique vistas, variety of
life . . . Fishermen's Wharf, China-
town, cable cars. Nob Hill. 30
min., color. Available from Santa
Fe Railway, Film Bureau, 80 E.
Jackson Blvd., Chicago 4, III., or
from nearest Santa Fe agent.
Cleared for TV.
* * *
SILK
Sponsor: American Silk Council,
International Silk Assn. U.S.A.,
Inc.
Producer: Wheaton Gallantine.
Brussels' Fair Exhibition
■m Silken impressions and images
sans narration — unique motion
picture techniques creating a fan-
tasy of silk — wherein silk speaks
visually for itself. 10 min., color.
Available from International Silk
Assn., U.S.A., 185 Madison Ave.,
New York City. Cleared for TV.
Copyright 1958 by Business Screen
STROKES
Sponsor: American Heart Assocl
ation.
Producer: Churchill-Wexler Film
Productions.
Venice Festival;
Columbus' Chris Award;
Seattle Festival Certificate
^ Animated illustration of the ef-
fects of various types of strokes
. . . portrayal of stroke patients'
rehabilitation. 6 min.. color. Avail
able through State Heart Associ
ations.
* * *
THROUGH A
REAR-VIEW^ MIRROR
Sponsor: Firestone Tire & Rubber
Company.
Producer: Dallas Jones Produc-
tions Inc.
Brussels' Fair Exhibition
- A balladeer laments the horse-
less carriage . . . then he begins to
appreciate what autos can do to
open up the country and his dis-
covery cues in a review of the
1957 Glidden Tour. 26 V2 min.,
color. This film will be available
for general distribution, including
TV, but as yet the distributor has
not been designated.
* * *
THE TWO WHEEL BIKE
Sponsor: The Mutual Benefit Life
Insurance Company.
Producer: Henry Strauss & Co.,
Inc.
Venice Film Festival: 1958
-■ A boy's struggle to earn a bi-
cycle instead of accepting a bike
from over-indulgent grandparents
points up one family problem —
the parental job of helping children
to face their own problems. 28 V2
min., black white. Available from
The Mutual Benefit Life Insurance
Company, 520 Broad St., Newark,
New Jersey. Not cleared for TV.
* * *
YOUR SHARE
IN TOMORROW
Sponsor: The New York Stock
Exchange.
Producers: Knickerbocker Produc-
tions and the International Film
Foundation.
Brussels' Fair Exhibition:
Seattle Festival Certificate
■ Story of the New York Stock
Exchange ... its tree-shaded be-
ginning on Wall Street, its present
day function as the nerve center
of business. 27 min., color. Avail-
able from Modern Talking Picture
Service, Inc. exchanges.
BUSINESS SCREEN M.'^GAZINE
An Eye -Witness Report on
the Film Exhibits at Brussels
Cirearaina Thoalro 3lost Effoeliv<> of I..S. Di$ipla.VJ«:
Filni»« Fortify Dt^signs Ae«>orflin^ <o Charles ^chwep
ALL THE United States' ex-
hibits at Brussels are tools
which must work together as a
team, variously supplementing, im-
plementing and 'or strengthening
one another.
And of all exhibits, films have
proven to be the most adaptable
and flexible. They help strengthen
weakness and correct omissions
which may become apparent after
the work of the designers is put to
the test. This has long been the
intent and plan of our designers.
"Circarama" Wins Crowds
It is significant that our most
popular and effective exhibit at the
Brussels exhibition is Walt Dis-
ney's superb Circarama, a motion
picture show previously described
in Business Screen. Among the
three or four other exhibits which
have been acclaimed most popular
are the thirty-three different con-
tinuously-running "loop films".
The foreign press has been gener-
ous to both exhibits and Circa-
rama. to most Americans, appears
to be the only exhibit which gives
a "truly representative picture" of
the U.S.A.
Both of these exhibits can be
considerably improved upon, un-
der different circumstances. The
primary means of bettering Circa-
rama would simply be to enlarge it.
At present only 400 people can
attend the 1 8-minute showing at a
time. Without ballyhoo or promo-
tion, we are playing to capacity
houses even during weekday morn-
ing hours. And because one must
wait in line for as much as an hour,
a great many people have been
turned back.
More Seating with SSnun?
Enlarging Circarama to three
times its present capacity would
involve production and projection
in 35mm instead of 16mm. This
would more than treble the cost
of production and exhibition. The
cost of the existing 16mm color
production is $400,000, and Walt
Disney has indicated that this was
inadequate. It is estimated that an
improved Circarama in 35mm
would cost about one and one-half
million dollars. But even at this,
the cost might be cheap consider-
ing it could reach and deeply im-
press over four million people dur-
tng the six-month duration of the
Fair.
Similarly, the "loop films" can
be improved. Much has been
learned from their production and
exhibition and can result in a vast-
ly improved product for future use.
And this use need not be limited
to exhibitions of the magnitude of
a World's Fair.
Improving the "Loop" Films
Firstly, the films are too long.
Their average length of 2ij min-
utes, while proper for some pur-
poses, is a little too much for the
circumstances attendant to a bust-
ling World's Fair. Here, the films
should run no more than 1 1 i min-
utes each. But more important
than length is the selection of sub-
ject matter and its treatment.
The most effective films are ones
in which there is a great amount of
movement and action. A loop on
Sports is unquestionably the most
popular subject. Farm Machinery
at Work, a seemingly dull subject
to most Americans, attracts large
and interested crowds.
A film entitled American Pag-
eam features a football game, the
Mardi Gras and a Rodeo — and
draws large crowds.
Another which features a day
in New York City with its crowds
and traffic (and stop-motion pho-
tography) stops and intrigues. So
does Nite Lights, a colorful and
fast-moving travesty on neon signs.
(continued on page 64)
Architect Hero Saarinen stands
within the General Motors Tech-
nical Center he designed.
Edward Stone, designer of the U.S.
pavilion at Brussels, talks of build-
ing as work of art.
l^M
M
^
trry 1
■
u
^l^^^^^^aS
Economist Miles L. Colean says
that next decade should see $500
billion construction boom.
Architect William Caudill asks
Tyler, Texas students their opin-
ions of .school he designed.
The New Age of Architecture
Architoetural Forum Film I^ooks to Building Boom
■m The New Age of Architecture,
recently selected for showing at
the 12th Edinburgh International
Film Festival, was produced for
Architectural Forum by Trans-
film Incorporated to give insight
and perspective to the $500 billion
construction boom foreseen by the
editors of the magazine during the
next decade. The 42-minute black
and white film is an informative
treatment of the subject matter.
"Architecture," opens the nar-
rator, "is an art and an industry.
We are born in architecture and
we die in architecture; we dwell
in architecture and go to school
in architecture; we love and dream
and work surrounded by architec-
ture. Even our livelihood is hinged
to architecture, for in the years
directly ahead the largest Ameri-
can industries will be building and
construction — Architecture."
What the Experts Say—
With camera and tape recorder.
Transfilm set out to corroborate
this statement. They visited the
experts of building and construc-
tion— 16 in all, comprised of archi-
tects, builders, financiers and city
planners. Viewpoints on the es-
thetic, moral and economic impli-
cations involved in architectural
design are discussed by such lead-
ers as Frank Lloyd Wright, Mies
van der Rohe, Eero Saarinen, Rob-
ert Moses, Edward D. Stone, Buck-
minster Fuller, Victor Gruen and
others. The comments are im-
promptu and were recorded on-the-
job or at the site being discussed.
This accounts for the complexity
of Transfilm's editorial task. Film
editors began with 12 hours of
film footage and reduced it to 42
minutes to which narration was
added.
Building's Next 10 Years
"Construction has remained
close to 1 1 % of gross national
product since the end of World
War II," says Miles L. Colean,
leading construction industry econ-
omist who weaves a thread of prac-
tical business implications through-
out the film. Colean sums up the
importance of architecture to the
nation as a whole while establish-
ing the fact that the $500 billion
to be spent on construction in the
next ten years will be equivalent
to the value of all the buildings
now standing in the United States.
Frank Lloyd Wright cites the
importance of making workers
happy by giving them pleasant sur-
roundings, a "profitable thing"
from an economic standpoint.
Wright further states that building
today must use new materials in
new ways, not new materials in
classic ways.
"If the Orientals and Greeks
had steel and glass," observes
Wright, "we wouldn't have to do
(concluded on page 58)
NUMBER 5
VOLUME 19
^bove: the Barbie sound stii;^e. Doorway is big enough for a Iriick to
nter. Walls, ceiling ami doors are sound-proofed to shut out noise.
Designed for BUSINESS
THE NEW DENVER STUDH) OF BARBRE PRODUCTIONS
IN THE Rolling University Hills
section overlooking mile-high
Denver, and commanding a 200-
mile sweep of the Continental Di-
vide from Pike's Peak northward
:o Rocky Mountain National Park,
s the modern film studio of Thos.
I. Barbre Productions — a plant de-
iigned. built and equipped exclu-
iively for the production of sales,
raining and promotion motion
pictures.
The studio's 5,500 square feet
if planned fioor space incorporate
deas developed by Barbre in 30
/ears of experience as a profes-
;ional photographer, the last 1 5 of
vhich have been devoted inten-
;ively to the production of sound-
;olor motion pictures for clients
rom coast to coast.
Among highlights of the new
;tudio complex is a 40- by 60-foot
;ound stage two stories high. Walls
and ceilings are lined with 3 inches
of fiberglass insulation; and the
floor is single-slab concrete, un-
broken by any expansion joints.
Room for Trucks to Enter
The sound stage, which is at
ground level, has an entrance large
enough to accommodate trucks and
heavy equipment needed in some
productions. Barbre describes the
entrance as "high, wide and
handy." The entrance is closed by
two sets of sound-proof doors.
Each door weighs 250 pounds, and
all doors are mounted on ball-
bearing hinges.
A total of 400 amperes of cur-
rent are available on the sound
stage; the over-all lighting capacity
is 100.000 watts.
Adjoining the sound stage are
the voice recording studio and
control room. The voice-recording
studio, 16 by 18 feet, is completely
rpHE Management Executive faced with the necessity of making
^ a budget decision on a business film project will have reason to
reflect on the nature of the physical plant and technical equipment
which is essential to create and build resuitfui films.
To give the business and television film buyer an inside look at
just one studio plant, the editors of Business Screen have selected
one located at the foothills of the Rockies, serving a diversified
Mountain States clientele as well as government agencies, national
accounts, advertising agencies, etc.. from all over the U.S.
No studio can be described as "typical." but the recently com-
pleted facilities in Denver, Colorado, of Thos. J. Barbre Produc-
tions serves to illustrate the variety of physical and technical facilities
necessary to produce motion pictures of professional quality today.
sound-proofed. Recording equip-
ment includes a Maurer six-track
optical film recorder, a Maurer
film phonograph, two Magnefilm
magnetic film recorders, Berlant
tape-recording equipment, and
Fairchild synchronous turntables.
A translucent screen in the voice
recording room is used to project
work prints from the synch pro-
jection room during recording ses-
sions.
The control room is equipped
with a five-channel mixing console
and a complete assortment of pre-
amplifiers, limiting, power and
monitor amplifiers. Microphones
are RCA, Altec, and Electro-
Voice. Large windows in the con-
trol room give the operator a view
of both the sound stage and the
voice recording room.
Two Rooms for Film Editing
Two film-editing rooms are pro-
vided, making it possible to have
several motion pictures in produc-
tion at the same time. Equipment
used in editing includes Moviola
synchronizers and rewinds. Bell
& Howell hot splicers and Camera
Equipment Co. viewers.
Maurer and Cine Special cam-
eras are used in all production
work. A sound truck, with its own
independent power supply, is
equipped to shoot synchronous
sound in the field.
Operators can draw on three
film music libraries in selecting
background music, intros, and
other special musical effects.
A sound-engineered theater, 15
by 35 feet, does double duty as a
screening room and for client or
staff conference uses. When used
for screenings, the room has a
Reception area provides access
to .screening room and offices.
capacity of 50 persons, who can
recline in tasteful red-leather up-
holstered chairs. Walls are blue-
gray, drapes deep blue, and the
curtain is silver white.
The curtain is motor-operated,
with opening and closing control-
led by limit switches. The curtain
opens or closes automatically by
touching one button.
Fluorescent valance lights along
Control room windows allow fidl view of sound
■tage and voice room. Operator is a 5 -channel
nixing console, with phi\buik table at iis^ht.
This section of control room shows magnetic
lihn recorders and music libraries at left.
Racks (right) hold amplifiers, tape recorder.
Assembling picture into A and B rolls for print-
ing, in Editing Room. Synchronizer and re-
winds are Moviola; splicers. Bell & Howell.
BUSINESS SCREEN MAGAZINE
Above: the studios of Thos. J. Barbie Productions are built and
located to handle a wide variety of motion-picture making condi-
ilans efficiently. Sketch at rit^ht shows how the studio's interior
l\ arranged for film production.
37' X SS'
13' x: 15'
walls of the screening room are
dimmer controlled for screenings;
tlu^se in the room's center are in-
candescent for conference use.
The theater is equipped with
ct)nventional and interlock projec-
tors, permitting a variety of pre-
sentation.
The new studios are air condi-
tioned throughout. The air-condi-
tioning system keeps the interior
constantly pressurized, to keep out
dust.
Engineered for Good Sound
The building itself is of concrete
block construction, with poured
concrete roof topped with conven-
tional asphalt and gravel. This
type of construction is credited
with being largely responsible for
the building's excellent sound-en-
gineering.
Selection of the studio's site also
was a part of Barbre's plans. The
plant is situated in a booming new
business area in southeast Denver,
half a block from the southern
terminus of the Valley Highway, a
50-miles-an-hour expressway into
the city.
It is 15 minutes by automobile
from the municipal airport, less
than half an hour from the foot-
hills of the towering Rocky Moun-
tains, and right on the edge of the
Great Plain. Thus virtually any
kind of shooting conditions are
only minutes away. |^'
FILM-MAKING: A JOB FOR MANY HANDS, MANY TALENTS
Right: screening
room, looking
toward stage and
doorway to
reception area.
Curtains are
motor-operated,
open or close
by push-button.
Left : cutting and assembling
work prints and originals
in second Editing Room.
Below: projection booth for
screening room above.
NUMBER 5
r 1
A Picture of The Research Wizardry Tluit Helps
Plastics Serve Modern Dentistry
Sponsor: Medical Plastics Lab-
oratory.
Title: The Wizards of Os. 20
min.. Triad color print, pro-
duced by Southwest Film Center.
■^■^ Macabre music intrigues, a pair
of ghouls are observed at night —
busy over a grave. They are ap-
prehended by a guardian in blue
who pistol points them off to their
reward. By robbing a grave in the
1 7th century, the creeps have com-
mitted a capital crime. They also
have not improved the reputation
of anatomists, believed to be re-
ceivers of bodies dug up by ghouls.
From this novel historical pro-
logue, TIte Wizards of Os moves
interestingly toward completion of
its primary market duty: to intro-
duce to dentists an anatomically
correct plastic skull reproduction
which can be used to demonstrate
dental problems to patients.
Early Obstacles Traced
In its background sequences, the
film notes that because of public
distrust and other obstacles, the
anatomists had difficulty perfect-
ing their science and teaching it.
A bearded professor bravely out-
lines the cranial structure on his
blackboard, but when a student
questions him on one precise ana-
tomical location, the prof cannot
answer for lack of a specimen.
Though anatomy became a pro-
ficient, respected science — the very
meat and bone of medicine — the
classroom situation of prior times
echoed into the present. Due to
the great growth of medical prac-
tice and instruction, the problem
of anatomical demonstration per-
sisted. A long search for a substi-
tute for bone which could serve
to duplicate anatomical structure
and which would be durable and
remain clean has resulted in the
development of new plastic sub-
stances and techniques.
"Wizards of Os" (os: bone) at
Medical Plastics Laboratory are
seen plying the wizardry which
achieves plastic reproductions from
a fully articulated plastic skull.
This kind of wizardry also pro-
duces plastic spinal column as-
semblies, skulls and complete skel-
etons which are used in medical
and biological studies, making
scientific education exact.
Plastics in a Murder Trial
The value of exact anatomical
replicas extends beyond the lab,
the classroom and the doctor's
office — into civil and criminal
court trials. In a murder trial scene,
the film shows an astute lawyer
using a plastic skull to demonstrate
that the death was accidental.
Bringing its product story home
to dentists via dentist-patient
images, the film illustrates how an
(rONTINUFn ON PAGF 531
Above: grave-robbers at work in a
scene from "Wizards of Os."
On July 26-29tl>. Some 2,000 Film [\sers and Dealers Came to the 1 8th
National Audio-Visual Convention
With Program Emphasis on Better Selling, Market Potentials and Wider Film l^se.
Convention Visitors Throng World's Largest Display of A-V Equipment & Services
^bove: William W. Birch field, re-
ring president of NA VA , receives
ommendatory plaque from the
ew president. P. H. Jaffarian.
r cx)KiNG Forward to an era of
^ growing importance and serv-
;e of the audio-visual industry to
II areas of American life, nearly
,000 a-v dealers, distributors and
sers took part in educational ses-
ons and saw newest developments
1 equipment at the 1 8th annual
lational Audio-Visual Convention
nd Exhibit, held July 26-29 in
hicago's Hotel Morrison.
Besides general and business
.'ssions of the National Audio-
Visual Association, chief sponor
of the convention and exhibit, sep-
arate meetings or workshops sched-
uled during the four-day period in-
cluded:
The national conference of the
Educational Film Library Associa-
tion, drawing heads of a-v depart-
ments in schools, colleges, and
libraries; the A-V Workshop for
Industrial Training Directors, for
training supervisors in business
and industry; the Agricultural Au-
dio-Visual Workshop, for county
agricultural agents, vocational ag-
riculture teachers, and agricultural
extension workers; the A-V Con-
ference of Medical and Allied Sci-
ences, bringing together represent-
atives from a-v departments in the
medical field; the Religious A-V
lAVA past presidents lunch and discuss present and future. Back row
from left): D. T. Davis, Alan B. Twyman, Jasper Ewing, William Birch-
eld, immediate past-president: Ainslie R. Davis, .lack E. Lewis. Front
ow (from left): P. H. Jafjarian, president-elect: J. K. Lilley, E. E. (Jack)
^arter. Don White, exec. v. p.: Olson Anderson. Horace O. Jones.
' A
ftl^
if
^3
1
JAVA Business ani.1 Inckistis Cduncil meeting during the convention,
dentifiahle (I. to r.) are: Fart Hurpsier. Cleveland: Charles Appel, Pitts-
urgh: W. W. Birchfield, NAVA hoard chairman: Robert A brums, Phila-
delphia, Council chm.; Henry Ruark, NAVA pr. man: P. H. Jaffarian,
JAVA pres.; Charles Musson, Chicago; Frank Creasy, Richmond.
Workshop, for church directors of
religious education, pastors and
other religious a-v workers; and
the regional meeting of the Indus-
trial Audio-Visual Association.
Attendance at this year's event
was just about even with the 1957
meeting, NAVA convention head-
quarters reported. There was a
slight drop among groups other
than NAVA itself, but this de-
crease was covered by an estimated
5 to 7% higher attendance among
a-v dealers, manufacturers, pro-
ducers, distributors and other
trade and industry personnel,
NAVA said.
Jaffarian New NAVA Head
New president of NAVA is
P. H. Jaffarian (Audio-Visual
Center, Seattle, Wash.), a 12-
year veteran of the a-v field. He
succeeds William W. Birchfield
(Alabama Photo Supply, Mont-
gomery, Ala.), who becomes
chairman of NAVA's board of di-
rectors.
Other new officers are:
W. G. Kirtley (D. T. Davis Co..
Louisville, Ky. ), first vice-pres-
ident; Rev. Harvey W. Marks
(Visual Aids Center, Denver.
Colo.), second vice-president;
Mahlon Martin (M. H. Martin
Co., Massillon, Ohio), secretary;
and Harold Fischer (Photosound
of Orlando, Fla.), treasurer.
Elections to NAVA Board
Elected directors for the coming
year were:
Directors-at-large: M. G. Greg-
ory ( Photo Sound Sales, Lubbock,
Tex.); Howard Orth (Midwest
Visual Education Service, Des
Moines, Iowa). Robert Abrams
(Williams, Brown and Earl, Inc.,
Philadelphia), was appointed to
fill the unexpired term of secre-
tary-elect Mahlon Martin as direc-
tor-at-large.
Mrs. Ruth Walsh (James E.
Duncan, Inc., Rochester, N.Y.),
was elected Middle Atlantic re-
gional director; Mackey Barron
(H-B Motion Picture Service, New
Haven. Conn. ) was appointed to
replace Harrison Harries (Harison
Harries Co., Hartford, Conn.),
who has resigned because of ill-
ness. Earl Harpster (Harpster
Joe Allendorf, director of market-
ing for Eastman Kodak Company,
tells NAVA "What's Cookin'."
Outgoing piesident of the NAVA
Institute Board of Governors,
Frank Creasy, greets his successor,
A I Hunecke (DuKane).
Keynote speaker at the A-V Work-
shop for Industrial Training Direc-
tors. Grosvenor C. Rust, shown
here during his presentation.
Audio-Visual Facilities
for the NAVA Convention
were furnished by the
National Rental
& Projection Service, Inc.
BUSINESS SCREEN MAGAZINE
Above; Don White checks final
program script with Jean Moore
of 'nA VA stuff as Bill KIrtley,
NAVA v./).. makes timing notes.
Audio-Visual Equipment, Cleve-
land. Ohio), is the new Midwestern
regional director; Mrs. Eloise
Keefe (Texas Educational Aids,
Dallas ) , is regional director for
the Southwest; and Peter Allinger
(Viewsound Supplies, Vancouver.
B.C. ) is Canadian regional direc-
tor.
Allendorf Gives Market Picture
Speaker at the NAVA's first
I general session was Joe Allendorf,
director of market development for
1 Eastman Kodak Company, whose
visual presentation of "What's
Cookin"?" supplied some interest-
ing statistics on the present and
j future developments in the a-v
! market.
"Selling Profitably by Tele-
phone" was presented visually by
' William A. Garrett, sales engineer
of the American Telephone and
Telegraph Company.
Future trends in film distribu-
tion were discussed at a panel
meeting of which Paul R. Foght.
general manager of Ideal Pictures,
Inc., was chairman of this session.
"The A-V Dealer, 1960" was
the intriguing topic with which
John J. Dostal, of Language Lab-
oratories International, led off the
second general NAVA session.
Acting as "presiding judge" of a
"Court of Last Retort," Dostal
posed some provocative problems
concerning future sales activities.
Members of the "Court", their
identities shielded by means of a
shadowgraph technique, gave can-
did answers to controversial ques-
tions from audience members.
Other speakers at this session
were Rev. S. Franklin Mack. ex-
Above; NAVA secretary Mahlon
Martin, of Massillon, Ohio, handles
sound equipment during a session.
ecutive director. Broadcasting and
Film Commission, National Coun-
cil of Churches, who discussed "Is
There a Future in Religious
Films?", and J. Roger Deas, of
American Can Company, who out-
lined "The Vision of America."
At the Conference of the Edu-
cational Film Library Association,
a highlight was a discussion of the
Hard at work backstage were crews of NA VA officials and assistcmts,
mcmning visual and sound equipment .w that convention audiences would
witness the most effective preseiuatlotts possible. Here's typical scene.
use of human relations films in
industry by LeRoy A. Born and
John A. Flory.
Birchfield Cited for Service
Retiring NAVA president Birch-
field was honored for a year of
"outstanding service and excep-
tional leadership" in a ceremony
during the final NAVA session.
President-elect Jaflfarian, for the
association, presented Birchfield
with a memorial plaque. He also
received the gavel he has used in
presiding at meetings during the
past year.
The efforts of Eastman Kodak
Company in working with the Au-
dio-Visual Commission on Public
Information also won industry-
wide recognition during the meet-
10^\^,
} Honest answers to sonw ni the industry's most controversial problems
were supplied by a "Court of Last Retort" presided over by John J. Dostal.
I' his was the climax of the NA VA convention's closing general session.
More backstage equipment opfimions during one of the convention ses-
sions. Harold O. Luughlin (left) and lus assistant are on guard to Insure
that progratn was run off without a hitch. This took careful timing.
X r M B E R 5
VOLUME 19
19 58
Above: LeRoy A. Born and John
Flory illustrate a discussion of the
use oj human relations films in
industry, during EFLA meetinti.
ing. A resolution praised Eastman
for its contribution of research,
talent, materials and production
on the commission's first visual
presentation. The Case oj the Cur-
Above: Ray Swank of Swank
Films, Inc.. and Mary Simsoti
check script and sound.
ions Citizens. Adrian TerLouw,
Eastman educational consultant,
coordinated production of the 36-
slide color presentation, which also
includes a narrator's script, a re-
corded narration, and suggestions
lor adapting the program to many
groups.
The Case of the Curious Cit-
izens follows a father and mother
as they learn what the modern
teaching tools of audio-visual edu-
cation are. and how they are ap-
plied to a typical American public
school.
Jasper Ewing, Sr., oldest active
member of NAVA and a past pres-
ident, was honored by a special
convention resolution. Mr. Ewing.
of .lasper Ewing & Sons. New Or-
leans, is 79, and has been active
in the business right up to now.
The resolution cited the wise
guidance and foresight of early
members of NAVA such as Mr.
Ewing, who was one of those ac-
tive in the National Association of
Visual Education Dealers, fore-
runner of NAVA. He was pre-
sented a plaque commemorating
his service to the association.
New A-V Booklet Previewed
Previewed at the convention
was a new booklet sponsored by
the A-V Commission on Public In-
formation, titled "Launching Your
A-V Program." The 16-page book-
let is a guide for school adminis-
trators in setting up an a-v pro-
gram in public or private schools.
Sketch-illustrated to emphasize ma-
jor points, the booklet discusses
the function of audio-visuals in
modern teaching-learning situa-
tions, provides reference sources.
The booklet was prepared for
the commission by the Audio- Vis-
ual Leadership Council of New
Jersey and the Audio-Visual Di-
rectors of Ohio, under the coord-
inating leadership of William King.
New chairman of the National
Institute for Audio- Visual Selling
is Al Hunecke of the DuKane
Right: Fred Amfi.
Kraft Foods, Inc., dis-
cus.'ies movie he will
sluiw at Industrial
7 rainint; Directors
meeting with Elliott L.
Hirsch, A-V Dept..
Chicago Transit Au-
thority, and Lee L.
Kilhoiirne. Navy Depi.
Corp.. St. Charles, III. Hunecke
succeeds Frank Creasy, W. A.
Yoder Co., Richmond, Va.. as
head of the board of governors for
the a-v sales and professional train-
ing session sponsored annually by
NAVA at Indiana University.
Vice-chairman of the board will
be Howard Holt, of Audio-Visual
Film Service, Inc.. Birmingham.
Ala. New members of the board of
governors are:
Left: GaUm R. Miller.
South Bend. I ml.: Wal-
ter Wittich, University
of Wisconsin; ami
John Finster, South
1 1 ml.) School, discuss
use of a-v materials to
enrich the educational
program of gifted chil-
li re n.
Russ Yankie. representative for
Charles Beseler Co. and Viewlex,
St. Petersburg, Fla., re-elected;
Clif Squibb, Squibb-Taylor, Dal-
las, replacing Joseph Meidt, Cou-
sino's Inc.. Toledo. Ohio; Larry
Skeese. Films Unlimited. Mans-
field, Ohio, succeeding Kalman
Spelletich; and Jack Britton, Amer-
ican Optical Co., Buffalo, suc-
ceeding Prentice Ford, American
School Publishing Co., New York.
Above: Tanel on University Film Libraries Serving Industry. 1 1.
John R. Hedges, asst. dir.. Bureau of A-V Instruction, State University
of Iowa: Neville Pearson, University of Minnesota: Ford Leinler, Univer-
sity of Michigan; Tom Hope, Eastman Kodak Company; ami Edwin
Welke, A-V Extension Service, University of Minnesota, panel chairman.
Above: Shown at meeting of Industrial Audio-Visual Association during
the convention are Regional Dir. V. E. Johnson, Standard Oil Co.; Frank
Greeiileaf, president of I A VA, and a panel consisting of Bill Harden and
Ruth L. Ratny, Fred N lies Productions, Chicago; Dr. Burleigh B. Gardner
of Social Research, Inc., and film producer Fred Niles.
BUSINESS SCREEN MAGAZINE
How to make your
budget buy more
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PROJECTORS
Whether you need a single projector or a "fleet" of more than
100, here is the machine that can make your budget go further:
the NEW Kodak Pageant Sound Projector, Model AV-085.
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w ith detail, because the Super-40 Shutter gives
40 "o more light than ordinary shutters at
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fold into place, without turning a screw;
1 1 lifetime lubrication, so you need never worry
I : about interrupted schedules.
' I PLUS these 4 new features:
1 1 (I) Eleven-inch speaker in baffle case for
'( full, natural sound. (2) Printed circuits in the
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able service. (3) Three-wire power cord to meet
all electrical codes. (4) New tungsten carbide
pulldown tooth for long, dependable per-
formance.
! Let a Kodak Audio-Visual Dealer put the
(! new AV-085 through its paces. Or write for
complete details. Either way you're off to
a good start toward making your budget
buy more.
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With the nev
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to more worries about lubrication because a Pageant
i lubricated for life, always ready to go with the show.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
NUMBER 5
VOLUME 19
1958
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U. S. Films un Alumic Enerijy:
(continued from page twenty-nine)
duced by Abbott Laboratories by The Jam
Handy Organization. (16i2 min., color).
CYCLOTRON IRRADIATION OF
THE PITllTARY
Studies in treatment of advanced metastasis
breast carcinoma at the University of Califor-
nia's Donner Laboratory. Produced for Uni-
versity of California Radiation Laboratory
(Berkeley), AEC. by Ingraham Productions.
( 15 min.. color).
Industrial Atomic Energy Films
GAUGING THICKNESS WITH
RADIOISOTOPES
How beta gauges are used for precise meas-
urement and control of feed-back apparatus
in steel, plastics, rubber and paper manufac-
turing. Produced for the Atomic Energy Com-
mission by Tressel Studios. (5 min.. b/w).
INDUSTRIAL APPLICATION OF
NUCLEAR EXPLOSIVES
An experimental underground detonation and
an exploration of potential uses of the tech-
nique. Produced for University of California
Radiation Laboratory (Livermore), AEC, by
W. A. Palmer Films. (10 min., color).
United States Atomic Energy Films
Showing Under United Nations Auspices
POWER REACTORS— U.S.A.
A survey of the entire U.S. power reactor pro-
gram, including the new installations now under
construction as well as those presently oper-
ating. Produced for Atomic Energy Commission
by Lytle Engineering & Manufacturing Co.
(50 min., color).
RESEARCH REACTORS— U.S.A.
A summary of the major types of research re-
actors— swimming pool, tank, water boiler and
graphite moderated — and descriptions of their
uses. Produced by Atomic Energy Commission.
(35 min., b/w).
RESEARCHES INTO CONTROLLED
FISSION
A filmed progress report on the U.S. experi-
ments with controlled thermonuclear reactions.
It covers four principal systems now under in-
vestigation. Produced for Atomic Energy Com-
mission by Army Pictorial Center. ( 50 min.. |
color).
HIGH ENERGY ACCELERATORS
The latest experiments in the field of high
energy physics currently being pursued at lead-
ing centers throughout the United States. Pro-
duced for Atomic Energy Commission by
Audio Productions. (30 min.. color).
SODIUM REACTOR EXPERIMENT
Covers the construction, start-up and operation
of the reactor, as well as control and safety
elements. Produced by .Atomics International-
AEC. (22 min., color).
ORGANIC MODERATED REACTOR
EXPERIMENT
Operation of an important facility at the Na-
tional Reactor Testing Station. Produced by
Atomics International — AEC. ( 1 6 min., color) .
EXPERIMENTAL BOILING WATER
REACTOR
Construction, operation and test experience of
a reactor which exceeded its design thermal
power output by a factor of three. Produced
by Argonne National Laboratory, AEC. (29
min., color).
TELETHERAPY AND
BRACHYTHERAPY
Diagnostic and therapeutic uses of such radio-
isotopes as Cobalt-60 Cesium- 137, Europium
152-154, Iodine-131 and Yttrium-90. Pro-
duced for Atomic Energy Commission by The
Jam Handy Organization. ( 17 min., color).
NON-ROOT FEEDING OF PLANTS
Techniques of applying nutrients to the above-
ground parts of plants and the method of trac-
ing the nutrients through the plant's system by
means of radioisotopes. Produced for Michigan
State University — AEC by Colmes-Werrenrath
Productions. (20 min.. color).
REACTOR SAFETY EXPERIMENTS
Intentionally induced flux excursions in the
Special Power Reactor Test at the National Re-
actor Testing Station. Produced for Idaho
Operations Office, AEC, by Lookout Mountain
Laboratory, USAF. (30 min., color).
ENGINEERING TEST REACTOR
Design, construction and operation of the re-
actor, and a description of some of its uses.
Produced for Idaho Operations Office, AEC, by
(continued on page fifty-six)
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BUSINESS SCREEN MAGAZINE
Film Slory of One oj America's Great Industries:
DAIRY INDUSTRY LEADERS ATTEND FILM PREVIEW
"Visa to Dairyland, U. S. A."
National Dairy Council's Newest Production Uses Interesting
Story Treatment to Show How Milk Moves from Cow to Consumer
iSPONSOR: National Dairy Council.
ITitle: Visa to Dairyiand, U.S.A..
27 min., color, produced by
I Galbreath Pictures, Inc.
•k Most of us in the United States
take pretty much for granted the
fresh wholesome milk, ice cream,
cheeses and other dairy products
that are so important a part of our
daily lives.
', Few of us, outside of those
whose living depends on one phase
'or another of this giant industry,
give much thought to the many
steps that must be followed in
bringing modern dairy products
from the farm to our tables — the
At breakfast, Hans Bittner (dark
sweater) meets the Landons, whom
he'll live with during his visit.
I
i extremely close control of sanita-
tion in every process, the great
amounts of modern processing
equipment used, the constant test-
: ing and research involved.
• The dairy industry is one of
[ America's largest. Directly and
; indirectly, it employs hundreds of
thousands of persons in thousands
j of individual plants all over the
' country.
i Visa to Dairylaiul. U.S.A.. the
] eleventh motion picture sponsored
j by the National Dairy Council.
I tells the story of the dairy indus-
I try and its vital part in feeding the
j nation in a film which combines
' a plotted story with educational in-
I formation about milk production,
I processing, distribution and re-
I search methods.
i As the film begins, the Landon
family, who operate a modern
' dairy farm, is awaiting the arrival
of Hans Bittner, a foreign scholar-
[ ship student who will make his
I home with them as he studies
j American dairying methods.
i The story of Visa to Dairyland is
the story of Hans' first couple of
days with his new "family," during
which he gets his first look at how
milk is handled from the cow to
the consumer.
Hans Learns "American Way"
Beginning with the actual auto-
matic milking operation in the
Landon's spotless modern milking
parlor, Hans learns from Jim Lan-
don and his son, George, how care-
fully quality is controlled through
sanitation and refrigeration as the
milk moves from farm to dairy.
Hans' next stop is at the milk
processing plant, where George
( who works there ) explains to him
the various processes which are
carried on there. He watches fluid
milk being pasteurized, the homog-
enizing process, and the automatic
filling of bottles and cartons for
delivery to consumers.
Then he sees the processes for
evaporating and drying milk, and
the making of butter, cheese, and
ice cream. He also makes a quick
visit to the dairy laboratory, where
individual milk samples are tested
Dr. Gaylord Whitlock (lejt) and
Galbreath crew film a homogenizer
in Fort Wayne dairy plant.
for butterfat and solids content
and bacteria counts taken.
His first day's "education" ends
with a visit to the University lab-
oratory, where samples of dairy
feeds are studied and their effect
on the cow's performance meas-
ured.
Interesting Story Treatment
All of this information on dairy-
ing methods is woven into a story
which centers around the Landon
family and a young neighbor. Bill
Malone, who sees in Hans a for-
midable rival for the attentions of
Sandy Landon until he learns, as
the film closes, that it isn't Sandy
but her cousin, Joan, who's the
At premiere oj "Visa to Dairyland" during Dairy Council's summer con-
ference in Chicago, camera catches W. B. McKinney. NDC's eastern
regional representative, handing out an "extra" on the iww film.
center of Hans' feminine interest.
Useful Tool for Recruiting
Visa to Dairyland is an ett'ective
visual presentation of the impor-
tance of the dairy industry to the
prosperity and well-being of citi-
zens in every community through-
out the country.
It is, also, a useful tool to help
teachers, students and citizens be-
come better acquainted with the
dairy industry as a community re-
source, and with its role in feeding
the nation.
By indirection, the film should
also serve to encourage high school
students to seriously consider the
dairy industry as a vocation.
Technical advisor on the film
was Dr. Gaylord P. Whitlock, di-
rector of health education for the
National Dairy Council. He was
assisted by members of the NDC
(CONTINUED ON NEXT PAGE)
Below : these people from NDC and affiliated Dairy Council units helped
in the making of the "Dairyland" film. First row {I to r): Wayne S. Hull,
director of administration services, NDC; Genevieve Allen, Dairy Coun-
cil of Utah; Lorraine Weng, Nancy Carter and Barbara Evers, of NDC
staff. Down stairway (I to r); Viola Woodruff, Dairy Council of Winston-
Salem, N.C.; Dr. Gaylord P. Whitlock, dir., health education, NDC;
Alice M. Coolev, Elizabeth Beyer, NDC; Ora McHann, Akron, Ohio.
NUMBER 5
VOLUME 19
(^CONTD FROM PRECEDING PAGE)
Staff and representatives of affili-
ated Dairy Council organizations.
Richard Galbreath, president of
Galbreath Pictures. Inc.. was pro-
ducer-director; the script was writ-
ten by Ruth and Mike Wolverton.
Filming was done in the studios
and on location. Farm scenes were
made near Ft. Wayne. Ind.: in-
plant scenes near Ft. Wayne and
at Michigan State University: lab-
oratory scenes at Michigan State.
* * *
Certain-teed Film Depicts
"An End to Color Confusion"
i^r / new line of 10 colors created
lO .;armonize with many kinds of
architecture, surroundings and sid-
ing is demonstrated in An End to
Color Confusion, a 15-minute mo-
tion picture sponsored by Certain-
teed Products Corporation. Ard-
more. Pa.
In color, naturally, the film is
intended to promote the Color
PICTURING THE VALUE OF GOOD PHONE MANNERS
Color-test ini; in Certain-teed lab.
Tuned line of asphalt roofing and
siding shingles. Development of
this Certain-teed line, from specifi-
cations by Beatrice West, color au-
thority, to research and comple-
tion at company laboratories is
depicted.
Primarily, the film is beamed
toward dealers, salesmen, builders,
contractors and architects. It was
produced by Photo-Arts Produc-
tions. Inc.. Philadelphia.
An End to Color Confusion is
available from sales offices of Best-
wall Certain-teed Sales Corpora-
tion. 120 E. Lancaster Ave.. Ard-
more. Pa. Pjjj^
Norge Product Story in Color
i< Norge Sales Corporation has
sponsored a 20-minute Techni-
color product presentation, star-
ring Ben Grauer, radio and TV
reporter. Kling Film Productions.
Chicago, produced this motion pic-
ture, iw^
j^^ . J ' ,*
Courtesy ea.ses the sales path
and creates customer i;ood\vill.
The "Vuice" That Builds Your Sales
Sponsor: .American Telephone
and Telegraph Company.
Title: The Voice of Your Busi-
iness, 1 2 min.. Technicolor, pro-
duced by John Sutherland Pro-
ductions. Inc.
"' The '"long and short" of tele-
phone manners, particularly as
they affect business, are exempli-
fied in this animated parable de-
signed to constructively amuse the
business executive and cause him
to consider his own company's
telephone deportment.
Cartooned Mr. Long and Mrs.
Short have similar businesses. But
while Mr. Long's sales curve is
going up, Mr. Short's sales curve
is leaping downward. Mr. Short
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sneaks around Mr. Long's offices
to see what they're doing that he's
not. The only difference, he finds,
is that Long's outfit has put to use
the phone company booklet. "The
Voice of Your Business," which
he had put aside.
Short studies his booklet and
wises up. He sees that his switch-
board operator has some telephone
courtesy training, that his sales-
men, warehousemen, secretary —
and he himself — mend their phone
manners. Short's sales curve turns
upward and Long and Short now
are on a competitive basis.
The Voice of Your Business
won a Chris award at the 195X
Columbus (Ohio) Film Festival.
For information on the film's avail-
ability, contact: Film Library.
American Telephone & Telegraph
Co., 195 Broadway. New York 7.
New York. ^
* * *
Cash-Saving Idea
Sponsor: American Express Com- i '
pany. I
Title: Careless Cash, 9'/2 min., j
color, produced by Editorial ||
Films. Inc.
iy This film deals with a series of
ways of losing cash through care-
lessness and through a more sinis-
ter (but slightly comic) pick-
pocket, who crops up as a depart-
ment store criminal, a street pick-
pocket and a loose-fingered for-
eigner preying on a tourist.
Finally, the young couple who lose | ■
their money in so many ways get ■ i
wise to Travelers Cheques, and
the film closes with "their volun-
tary contribution to an unemployed i
pickpocket." | '
Careless Cash is based upon ma- j '
terial from a nation-wide survey i
made by Opinion Research Corp. !
for American Express, and shows :
how three million Americans each |
year lost cash averaging $44 per j
person; four per cent lost over j
$200. Those carrying travelers :
checks, however, get their money i
back.
The film is the fourth in a se-
ries being produced by Editorial
Films for American Express. It
will be shown on TV. and through
banks, police associations and
other community organizations.
The project was conceived and
supervised by Fred Rosen Associ-
ates. 9
'■.: * *
New Film Lists Available
ii Available at low-cost are ne>
Business Screen reprint lists ot
Sales Training, Science and Man-
agement Films. Only 25c each.
Write Chicago 26, Illinois. W
48
BUSINESS SCREEN M A G A Z I X E i
Illinois Holiday Toor
Sponsor: Illinois Bell Telephone
Company.
Title: Illinois Holiday. 27 min.,
color, produced by Wilding Pic-
ture Productions, Inc.
■is As a corporate citizen of Illinois
for more than 80 years, Illinois
Bell Telephone Company has been
;i consistent sponsor of films por-
traying the state's history, heritage
and scenic attractions.
Illinois Holiday echoes the col-
orful history of the state and its
advantages as a vacation "wonder-
land." The film takes the audience
on a visit of state parks and me-
S ••' •-~'- ^'
^-nJ'JB" •j^
Stars of "Illinois Holiday" are pic-
iiired at Pete Marquette State Park.
morials, revealing a new insight
into the state's historical back-
ground and viewing its scenic
attractions.
The film covers New Salem,
Starved Rock, Black Hawk. Pere
Marquette, Fort Chartres and Kas-
kaskia state parks; Galena, includ-
ing the home of General U. S.
Grant; the Vandalia state house.
Jubilee College, Metamora court-
house, the Indian burial grounds
at Dickson Mounds, and scenes
of state buildings and Lincoln
shrines in Springfield.
Illinois Holiday features 'Mrs.
Illinois of 1958" and her family
as they spend their vacation in the
state she represents. "Mrs. Illinois"
is Mrs. Robert A, Bream of Glen-
view. Bream is a branch manager
for Republic Steel Corp. With
them in the film is their oldest son,
Bobbie. 15.
It wasn't until after the Breams
had been selected for the leads that
the producers discovered Mrs.
Bream was "Mrs. Illinois."
Speaking at a preview showing
for press, educators, travel and
state conservation authorities and
civic leaders, W. V. Kahler, Illi-
nois Bell president, said:
"We feel that this motion pic-
ture will build pride in our state
as well as in individual towns and
villages. We hope to build interest
outside the state, which, in turn,
results in more business for Illi-
nois."
Illinois Holiday is available for
showings by schools, civic organi-
zations, and other interested
groups. Reservations for showings
may be made through local busi-
ness offices of Illinois Bell. i^^
A History of TexUIes
Sponsor: Chemstrand Corp.
Title: Fibers and Civilization, 28
min., color, produced by MPO
Productions, Inc.
"' This film marks an attempt by
private industry to give an overall
picture of the history and develop-
ment of textiles. It presents the
story of the modern chemical fi-
bers as a logical development in
the long history of fibers and fab-
rics. As background for the step
which brought mankind into the
age of "fibers nature never
dreamed of," the Chemstrand film
traces the development of natural
fibers from the fringes of recorded
history to the present day.
The film is currently being
shown in the U. S. Pavilion at the
Brussels Worlds Fair. Distribution
is by Modern Talking Picture
Service, Inc. 9
ART 6^ VIDE ART
ANIMATION
TITLES
OPTICAL PHOTOGRAPHY
COLOR or B&W — 16 or 35MM
343 LEXINGTON AVE.
NEW YORK 16, N.Y.
LExington 2 7378-9
tar)
^^,
Film Tells of the
Navy's Downs, Ups
^ A new color motion
picture on a segment
of U. S. Naval history
is now available through
United World Films.
Inc., distributor of U.S.
government films.
The film traces the
decline of the Navy
after the Civil War, the
subsequent building of
the "new Navy" in the
1880's. and its role in
the war with Spain.
Identify Films Instantly
Unnumbered films cause confusion and loss of time
Among Recent Purchasers Are:
Walt Disney Productions,
Burbanlc, Calif. (6 machines)
Eastman Kodak Co., Rochester. N.Y.
General Film Labs., Hollywood, Calif.
Reeves Soundcraft, Springdale, Conn.
American Optical (Todd-AO), Buffalo
District Products Corp.
(Audio Devices, Inc.) Conn.
University of Southern Calilornia,
Los Angeles, Calif.
Telefilm, fnc, Hollywood, Calif.
Consolidated Film Labs., Ft. Lee, N.J.
Eagle Labs., Chicago, 111.
Cinerama Productions, New York
Columbia Broadcasting System, N.Y.
Louis de Rochemont, N.Y.C.
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You can now save the many man
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So keep count of frames cut or
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Multiple magnetic tracks in
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a MUST. Write for illustrated
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Western Branch: 6331 Hollywood Boulevard, Hollywood 28, California— Phone: HO 7-2124
Our Specialty...
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HOLLAND-WEGMAN PRODUCTIONS
197 Delaware • Buffalo 2, N.Y. • Telephone: MAdi>en7411
NUMBER 5
VOLUME 19
19 58
reorge Oakley Will Direct
i-V Sales for Bell & Howell
r George L. Oakley has been
amed director of audio-visual and
rofessional sales at Bell & Howell.
In his new position he will be
ssponsible for expanding the
:hool, church and industrial mar-
ets for audio-visual equipment —
3und motion picture, slide and
BUSI]VESS SCREEIV EXECUTIVE
News of Staff Appointments Among Manufacturers, Producers
-V sales chief . . . George Oakley
Imstrip projectors, tape recorders,
me study cameras and projectors,
'akley formerly was manager of
le company's professional equip-
lent division.
Two regional district managers
ive also been assigned to work in
le field with Bell & Howell a-v
;alers.
J. J. Graven, formerly special
presentative for tape recorders,
is been appointed a-v regional
strict manager for the midwest,
furray O. Cunningham has been
imed regional district manager
ir the Eastern Seaboard. He was
eviously a district sales man-
ner for retail photographic prod-
;ts in four eastern states.
Under the intensified a-v pro-
am, George Myles, manager of
stitutional sales, and C. A. Mus-
)n, manager of industrial sales,
ill spend a major part of their
•ne working directly with school
3ards, churches, hospitals, indus-
ies and other customers of Bell
Howell a-v dealers. l^'
orton Sales Mgr. as Niles
ames Grover in Hollywood
Two executive appointments
ir the Hollywood division of Fred
. Niles Productions, Inc., Chi-
igo, have been announced by
red Niles, president.
Dan Norton has been named
Is manager and Lionel F. Grover
;r has been selected as production
ipervisor of the Niles Hollywood
Stehney Named General Mgr.
of Kling Film Productions
•k Appointment of Michael Steh-
ney as executive vice-president and
general manager of Kling Film
Productions, Chicago, has been an-
nounced by Robert A. Eirinberg,
president.
Stehney formerly was assistant
general manager of the Kling or-
ganization. In his new position, he
succeeds Harry W. Lange, who
resigned.
9
Kuechenmeister to Manage
Wilding Pittsburgh Office
* Karl M. Kuechenmeister has
been appointed manager of the
Pittsburgh sales office of Wilding
Picture Productions. Inc., Chicago.
Most recently he was account
executive for Wilding in its Great
Lakes sales division in Detroit.
Before that he was a business rep-
resentative for Westinghouse Elec-
tric Supply Co. and a buyer for
J. L. Hudson Co., Detroit.
He succeeds Quin Short, who
resigned. 5S'
James E. Tiller Will Direct
Sales at Willard Productions
-^'^ James E. Tiller has been ap-
pointed sales manager of Frank
Willard Productions, Atlanta,
Georgia, and will also be in charge
of the company's client relations.
Tiller formerly was president of
Jet Film Productions in Little
Rock, Arkansas, and also has been
director of sales and client relations
for Fotovox, Inc., Memphis, Ten-
nessee. ©■
Consider,.,
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. . . New head of DuPoni Photo
Products' sales is Harlan Graham
Graham to Direct Sales for
Du Pont Photo Products Dept.
^' Harlan L. Graham, Jr., has been
named director of sales of the Du
Pont Photo Products Department,
moving up from his former post as
assistant production director. He
succeeds W. Allen Taft. who has
been appointed director of sales for
the company's Petroleum Chemi-
cals Division.
Frederick B. Astley, formerly
sales service manager, has been
named assistant director of sales.
Graham began with Du Pont
Photo Products in 1938 as a pro-
duction division technical trainee
at the Parlin. N.J., plant. Since
then he has been production su-
perintendent of the Parlin plant,
assistant manager of the Parlin and
Rochester, N.Y., plants, and as-
sistant production director in Wil-
mington since 1956.
Astley joined Du Pont at the
Parlin plant in 1934, and entered
sales work in x-ray products in
1937, serving in New York City,
Boston and Wilmington, and as
assistant plant manager at Ro-
chester. He has been sales service
manager since 1956. ff
* * *
Hilly Rose to Knipschild-
Robinson as Head of Films
•m Hilly Rose has resigned as vice-
president in charge of the creative
and sales departments at Kling
Film Productions, Chicago, to be-
come vice-president of the motion
picture and slidefilm department
of Knipschild-Robinson. Inc., Chi-
cago sales promotion and training
agency.
Prior to his four years at Kling,
Rose had been advertising and
sales promotion manager for Ful-
lerton Steel & Wire Company. He
has also written and directed net-
work tv programs for New York
advertising agencies, and is a mem-
ber of the Academy of Television
Arts and Sciences. 9
BUSINESS SCREEN MAGAZINE
Leon Loeb Associates Joins
With National Film Studios
■ii Leon Loeb Associates, 306
Sixth St., N.W., Washington, D.C.,
is now associated with National
Film Studios, which has its sound
stage and other facilities at \05
Eleventh St.. S.E., a few blocks
from the Capitol.
Loeb, who also will continue as
president of Sound Studios, Inc.,
is slated to be elected a director
of National Film Studios. F. Wil-
liam Hart is managing director of
National, which produces docu-
mentary, industrial, educational,
dramatic and public relations films.
Wide Industry Experience
Previously, Loeb has been con-
nected with the National Motion
Picture Bureau in Boston and New
York and with Stanley Neal Pro-
ductions in New York and Wash-
ington.
Bernard Wile, sales promotion
executive, is associated with Loeb.
Wile formerly was with Everfast
Fabrics. Cohn & Rosenberger. Inc..
Coats & Clark. Inc.. and the Allen
Hollander Co. in New York. He
is experienced in marketing, mar-
ket analysis and package design.
National in Its 6+h Year
National Film Studios is in its
sixth year of operation. It for-
merly was known as Capital Film
Studios until its name change last
vear. 9
DAMAGED FILM
REPAIRED BY
1 fiLM Doms
Florez, Inc. Elecrs Kelcourse
as Executive Vice-President
■ Election of Paul Kelcourse as
executive vice-president of Florez
Incorporated. Detroit, has been an-
nounced by Cicnaro A. Florez.
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Paul Kelcourse . . . a Florez v.p.
president and chairman of the
board.
Kelcourse will continue in his
capacity as treasurer and general
manager and will report direcdy
to the president in connection with
his new responsibility, according
to Florez.
Kelcourse joined the Detroit
sales training organization in 1946
as business manager, bringing to
Florez a background in public ac-
counting. He became secretary-
treasurer in 1949, and in 1951 was
appointed general manager. ^"
* * *
Frank Seaver Joins Wilding,
Detroit, as Account Executive
•m Frank A. Seaver. a former news-
paperman who recently headed his
own New York business motion
picture company, has joined the
Great Lakes Division of Wilding
Picture Productions, Inc., in De-
troit, as an account executive.
Seaver most recently was presi-
dent of Seaver-Leftwich, Inc., New
York, producers of public relations
and sales promotion films and tv
commercials. He also has been a
vice-president of Caravel Films,
Inc., New York, and an account
executive for the Jam Handy Or-
ganization, Detroit.
Lothrop to Roger Wade, N. Y.
ir Donald Lothrop has joined
Roger Wade Productions, Inc., as
a still photographer. He was pre-
viously with Crandell Associates in
New York, where he specialized in
37-02A 27th Street, Long Island City 1, N. Y. ,^^ „u„t^„r.,.hv
Founded 1940 color photography
COMPLETE MOTION PICTURE EQUIPMENT
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FROM ONE SOURCE
CAMERAS
MITCHELL
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16mm • 35mm
WALL
35mm single system
ECLAIR CAMERETTE
35mm • 16/35mm
Combination
AURICONS
all models single system
Cine Kodak Special
Maurer * Bolex
Blimps • Tripods
LIGHTING
Mole Ricliardson
Bardwell McAlister
Colortron
Century
Coble
Spider Boxes
Bull Switclies
Strong ARC-Trouper
10 Amps nOV AC 5000V*^-
2000W-750V/
CECO Cone lites
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Gator Clip lites
Born Doors
DilTusers
Dimmers
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ZOOMAR 35mm
EDITING
Moviolas • Rewinders
Tobies • Splicers
Viewers (CECO)
GRIP EQUIPMENT
Parallels * Ladders
2 Steps • Apple Boxes
Scrims • Flags
Gobo Stands
Complete grip equipment
SOUND EQUIPMENT
Magnosync-mognetic film
Reeves Mogicorder
Mole Richardson Booms and
Perambulators
Portable Mike Booms
Portable Power Supplies to
operate camera and recorder
DOLLIES
Fearless Ponorom
Mc Allster Crab
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2 1 30 South Bellaire Street
Denver 22, Colorado
Phone SKyline 6-8383
NUMBER 5
VOLUME 19
19 5 8
INDUSTRIAL FILMS
TELEVISION COMMERCIALS
245 W, 55 ST., N.Y.C, / JUDSON 6-1922
SERVICES AND FACILITIES
• 40' X 60' Air Conditioned Sound Stage
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• Mole Richardson and Bardwell Lighting and Grip
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For information call F. William Hart,
Vice-President and Manager
Lincoln 6-8822
NATIONAL FILM STUDIOS
(formerly Capital film Studios)
105 11th Street, S.E. Washington, D. C.
Plaque Award to
a Veteran Announcer
Right: George Cdlhiirn.
head of Chicago lab.
(pictured at left) is
awarding plaque for
"distinguished service
to John Weigel. com-
mentator of many prize
business films for
Colhurn over the vears.
Kraatz Joins Van Praag as
Vice-President in Hollywood
M" Donald G. Kraatz has joined
Van Praag Productions, Inc., as
vice-president of the Hollywood.
California office. His appointment
was announced by William Van
Praag, president.
Kraatz's initial assignment will
be in the area of procurement and
Donald G. Kra+z
pi\)diiction of programs for net-
work television to be produced by
Van Praag Productions.
He comes to Van Praag Pro-
ductions from Campbell -Ewald
Company, where since 1955 he
has been television account execu-
tive. Kraatz's previous background
includes positions with Wilding
Picture Productions, Inc., Young &
Rubicam, and the American
Broadcastin'T Company. lU'
Jim Rose Joins Transfilm
as Motion Picture Director
i< Jim Rose has joined Transtilm,
Inc., New York City, as a motion
picture director. He previously was
a producer-director at Vidicam
Pictures Corp., in New York.
Rose entered the motion picture
field in 1948. Having worked as
an editor, cameraman, director and
producer, his credits include busi-
ness films, television commercials
and tv entertainment pilot films.
He is a charter member of the
Screen Directors International
Guild and a member of both the
Radio-Television Directors Guild
and the Society of Motion Picture
and Television Engineers. lj!ji|'
Marks Joins Modern's TV
Department in New York City
Everett B. Marks has joined the
television department of Modern
Talking Picture Service, Inc., with
headquarters in the company's
New York City office.
Marks formerly was associate
manager of the Network Film Pro-
gramming Department of the
American Broadcasting Company.
His appointment is a part of Mod-
ern's current program to expand
its tv film programming service
and maintain closer liaison with
stations. ff
Open 35-1 6mm Eastmancolor
Facilities at Color Service
* Color Service Company has
completed a new 35mm- 16mm
color installation for the process-
ing of Eastman color type films.
The new installation incorpo-
rates processing equipment im-
ported from Union Manufacturing
Company of Berlin. Germany. It
is capable of handling all types of
35mm original negatives, inter-
mediate negatives and release
prints. This coupled with the addi-
tion of new 35mm printing equip-
ment completes Color Service
Company's facilities for handling
all requirements of the motion pic-
ture and television industries.
SOUND RECORDING
at a reasonable cost
High fidelify 16 or 35. Quality
guaranteed. Complete studio and
laboratory services. Color printing
and lacquer coating.
ESCAR
Motion Picture Service
7315 Carnegie Ave.
Cleveland 3, Ohio
BUSINESS SCREEN MAGAZINE
UNVEIL "DRESS RIGHT" FILM:
: (CONTINUED FROM PAGE 32)
! the "dress right" story in boy's
wear, will be produced hiter this
\ear.
National distribution of Tlw Cm
oi Your .lib will begin September
1 through Modern Talking Picture
! Serviced Inc. The AIMBW is
[ shooting for an audience of from
15 to 20 million persons in the
first four months of the distribu-
tion pro'^rarn. y^
REPLICAS FOR THE DENTIST:
(CONTINUED FROM PAGE 4 1 )
accurate skull replica can aid a
dentist or his assistant in explain-
ing such a malady as an abscess to
a patient. Patients themselves
share in the spirit which the film's
narrator calls true science — "an
[ insatiable curiosity to know . . ."
By helping a patient to know the
[ problem his affliction presents, the
i dentist stands to gain the patient's
! trust and cooperation.
Produced by Irvin Gans and di-
rected by Marty Young, The Wiz-
ards of Os has a cinematic anat-
omy worthy of note. Built with
mnventional techniques, the film
succeeds in being imaginative and
, informative and fits its sales point
I neatly into the narrative structure.
The plastics here were a nimble
script, an elTective score, solid
characterizations, good pacing,
: smooth and selective color pho-
■ tography. ^
John Bransby Incorporates;
Key Workers Are Stockholders
■' John Bransby announces the
incorporation of his organization
under the name John Bransby Pro-
ductions, Ltd., to continue the
production of motion pictures for
commerce and industry.
Ollkers and directors of the new
corporation are: John Bransby,
president and executive producer;
John Campbell, vice-president in
charge of production; Mae Rey-
nolds, treasurer; and Lee Sten-
strom. secretary. Other directors
are Michael A. Carlo, Robert
Whittaker and David M. Jacobson.
Offices of the company are at 1860
Broadway, New York City.
Under the reorganization, all
key employees have stock owner-
ship in the company.
John Bransby has been motion
picture producer for Esso Standard
Oil Company for the past 25 years.
He has made over 100 sales train-
ing, public relations and technical
films for Esso and other affiliates
of Standard Oil Co. (N.J.). His
latest production is Caronia World
Cruise, for the Cunard Steam-Ship
Company.
John Campbell has had 1 5 years
experience in films. He began as
sound engineer for De Frenes
Company, Philadelphia; later he
worked as writer for Transfilm,
and as writer-director for Loucks
& Norling Studios. If"
Brochure on Film Animation
Offered by Roger Wade, N. Y.
* Roger Wade Productions, Inc.,
is offering a new brochure on Ani-
mation in Company Industrial
Films written by the company's
animation and art chief, Charles
Donald McCormick. The brochure
is available on request to Roger
Wade Productions, 15 West 46th
Street, New York 36. »
SYLVANIA
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OUR EXPERIENCE IS YOUR KEY TO
SERVICE A DEPENDABILITY
CAMART DUAL
SOUND READER
Edit
16inn
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Edit single system Maijnastripe or
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Use with any 16mm motion picture
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matching of picture to track.
Magnetic or Optical
Model $195.00
CAMART CAR
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Insure a steady sup-
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1845 BROADWAY (al 60fh St.) NEW YORK 23 • PLaia 7-6977 • Coble: Comei
NUMBER 5
VOLUME 19
53
nni 3 LUiiiiiiuiiiLniiuii
THE
^.^.VRMTAyf^
Kl -f; :1(-ijl^1 .'tOlCATtDTO fhE N^FMHEk.
INDUSTRIAL AUDIO-VISUAi ASSOCIATION
PRODUCERS OF 700 MANY GUVS ARE NAMED JOE . . , LOCKNUTS THROUGH THE AGE',
THE ROLE OF lOCKNUTS IN OUR AMERICAN WAY OF IIFE
THE FINAl ANAl
Here's the jacket and lyrics, now all you need is the music .
THAT'S COMMUNICATION
(The I A V Anlheml
INTRO VERSEr— The high-domed men of Sight and Sound
In this Association
Discuss today, so gather 'round,
A V Communication
INTRO CHORUS: —
It's today, yes today,
It'sl A Vhey-hey,
We meet today, but by the
1 — The P R boys ore potieni, they
They always wont it yesterday.
Is thot Communication?
CHORUS: — But today, hiphooroy.
We're feeling good today.
When I A V Abrothersploy,
Oh, THAT'S Communication!
2 — The Dealer's men must be equipped
With filmic inspiration;
The Soles Veepee will write the script.
Is that Communication?
CHORUS; — But todoy, etc.
3— We'll shoot this film in foreign climes.
Oh boy! what o vocotion;
Who'll mind the store, on overtime?
Is thot Communication?
CHORUS: — But today, etc.
4 — We route the script to Eggheod Row
For tech evoluation;
They change our whole be-goddomned sho
Is that Communicotion?
CHORUS: — But lodoy, etc
5— We work oil night for two weeks straight
To rush revised norration;
And then they switch recording dates.
Is that Communicotion?
CHORUS: — But today, etc.
6^Thc day we shoot the plant, the men
Look busy at their stations;
They'll never look that way ogain,
Is that Communication?
CHORUS: — But today, etc.
7 — Jock Meokin's score is modern, cool.
Real Jozz improvisolion;
But Prez con't hum the tune, you fool.
Is thot Communication?
CHORUS: — But today, etc.
8 — The picture's done, we stoyed within
This year's oppropriotion;
But oh, the prints weren't figured in.
Is that Communication?
CHORUS: — But today, etc.
9 — The top brass meets, a special deal,
CHORUS: — But today, etc.
club
10 — The reel is found, the pri
Awoits our presentation;
But first we fix the burned-out bulb.
Is that Communication?
CHORUS: — But today, etc.
\ 1 — Our leoder speaks, he'll love the sound
Of lip synchronization;
Oh Gawd, they spliced him upside down.
Is that Communicotion?
CHORUS: — But todoy, etc.
1 2— The Premeer staff get writer's cramp
Addressing invitations;
They're down the chute without the stomps.
Is that Communicotion?
CHORUS; — Bui today, etc.
1 3 — We've got a hit, Ott Coelln hos flipped,
It's all one big ovation;
We've triumphed over Palmer's script.
That's real Communication!
CHORUS; — But today, etc.
1 4 — The Golden Reels, say we, are sour.
We sneer at film citations;
Unless one of them might be ours.
Now, that's Communication!
CHORUS; — But today, etc.
1 5 — Well, Boys, there would hove been more dough
For A V compensation;
But — the stock dropped half a point or so.
Well, that's Communicotion!
CHORUS: — But today, etc.
FINAL VERSE
The song is done, the tole is told.
But, Dorling, I om growing old
CHORUS: — But today, etc.
INTRODUCING THE NEW I.A.V.A. ANTHEM — OR
Are They Singing Yonr Snng?
1%/fEMBERS of the Industrial Au-
-'•'-■■ dio-Visual Association have
a new song. The lAVA "anthem"
was introduced recently at the
business film executives" conven-
tion in Minneapolis and is repro-
duced on this page as a Business
Screen "exclusive" through the
courtesy of its creators. Cap Pal-
mer (who wrote the lyrics) and
Jack Meakin (who adapted tl
music).
"That's Communication" was
contribution to lAVA from the
Parthenon Pictures" staffers.
copy of the music and lyrics
available (while a limited supp
lasts) if you drop a line to Parth-
non at 2625 Temple Street. He
Ivwood 26. I
Announce 20 New Sound Films for Space-Age Physic
^OME 20 New sound motion pic-
'--^ tures will be integrated with
the first part of a space-age physics
course being prepared for a test-
run in 300 high schools during the
coming academic year. Eventually,
more than 50 films reportedly will
be used in the course. Periodic
evaluation of the course may in-
volve the testing of an estimated
10,000 students.
Developed at the Massachusetts
Institute of Technology, the pend-
ing film-fortified course will be the
second full-scale visualized physics
course to be launched in the cur-
rent national quest for dynamic
educational programs.
The films to be incorporated in
the initial part of the new course
are being produced by Encyclo-
paedia Britannica Films, Inc., Wil-
mette. 111., which last year origi-
nated a multi-film physics course
introduced in more than 300 high
schools.
The new highly illustrated phys-
ics course was created by a group
of scientists, teachers and educa-
tion specialists working under the
direction of Professor Jerrold R.
Zacharias at M.I.T. Known as the
Physical Science Study Committee,
the group has been designing tl
course for the last two years, aide
by grants from several foundation
In color and black/white, tl
films for the PSSC course will fe;
ture distinguished physicists lei
turing in particular phases i
physics, plus demonstrations an
visualized processes. The pictun
will be integrated with a radical!
new text, newly designed labor;
tory equipment and an experimen
filled lab manual.
In charge of the evaluation c
the PSSC project will be Frederic
L. Ferris, Jr., associate director (
test development at Education;
Testing Service, Princeton, N..
Examinations on specific objective
of each unit in the physics cour;
were prepared by Ferris and give
in eight experimental schools dui
ing this year.
Also functioning in the evalu;
tion program will be a test on th
general objectives of a secondar
school physics course, a test equit;
ble to all students whether the
have studied in the new course c
the conventional course.
The National Science Found;
tion is sponsoring sunmier inst
tutes at five colleges for the 30
Film executives gather at Washington, D.C. opening of Al-
lied Motion Picture Center. L to r: vice-presidents Robert W .
Dudley, George F. Johnston, Thomas H. Burrowes, Philip
Martin, Jr. and president John T. Gibson.
BUSINESS SCREEN MAGAZINI
eacheis who will use the new
'SSC course next fall. At these
nstitutes. the teachers will take
.pecial tests which will provide a
)asis for evaluating the relation-
'.hip between the achievement of
ieachers and the subsequent
lichievement of their pupils. 9
\ How to "hu\" into debt
'A Penny Saved" Defines
the Meaning of Thrift
ii, [4 As a continuing sponsor of such
ti jilms as The King's X and others,
tf Ihe Credit Union National Asso-
|:iation of Madison, Wisconsin, is
I lamiliar to civic, social and busi-
;■ iiess audiences all over the coun-
' |ry.
II'. I Latest in the organization's se-
\ des of motion pictures is A Penny
: fiaved, a H'/E-minute film which
. iisks — and answers — the intrigu-
ing question, "what is the true
i definition of thrift?"
' Produced by Fenton McHugh
t (Productions, Inc., A Penny Saved
i;ells the story of three couples and
i iheir different outlooks on the
: question of true thrift. All three
: (families have about the same in-
: :ome and live in the same neigh-
borhood, but their varying view-
points on thrift make their lives
Iquite different.
I Two of the couples have diamet-
rically opposed viewpoints, and
[the consequences of their mistaken
ideas of thrift are depicted in a
'manner that is both instructive and
amusing. Through an ingenious
blending of animation and live ac-
tion, the story moves swiftly to
its climax which, of course, is the
definition of thrift.
A Penny Saved will be available
in either b/w or color through
Modern Talking Picture Service,
Inc. imf
* * *
"Your Caddie, Sir"— Sales
Training on the Fairway
ik If the caddies at your favorite
country club seem a little more
eager and able to please this sum-
mer, a sponsored motion picture
may have had something to do
with it.
The film is Your Caddie, Sir (20
min., color), starring Bing Crosby
and featuring such golfing stalwarts
as Walter Burkemo, Horton Smith,
and Chick Evans. It was produced
for the Western Golf Association
by Florez, Inc.
Purposes of the film are to help
caddie masters teach young boys
the finer points of being a top-
notch caddie, to point out the edu-
cational and career opportunities
under the Evans Scholars program;
and incidentally, to show the play-
ing members what to expect of a
caddie.
Your Caddie, Sir is currently be-
ing shown at golf clubs around the
country. g"
Acrilan Carpet Sales Film
Completed by Film Graphics
i.t Acrilan Carpet Has the Floor, a
12^2 min. color sales training film,
has been created by Doyle Dane
Bernbach for its client, the Chem-
strand Corporation. Supervising
producer for the agency was Don
Trevor. The producing company
was Film Graphics, Inc.
The picture is aimed at carpet
salesmen. Using a subjective cam-
era technique, a new salesman is
shown the merchandising aids and
showroom demonstrations that may
be used to sell carpets made of
Acrilan fiber. 9
lib fu ry
MOOD
and
TITLE MUSIC
For Every Type of Production
IMHIK ON A "PER SELECTION" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phone
AUDIO-MASTER Corp., ,
7 EAST 45th ST., N. Y. 17, N. Y.
As near as your telephone —
Overnight from your office I
Outstanding films for
Business and Industry
Melvin Shaw
P.O. Box 24724
Village Station
Los Angeles 24, California
PHONE: GRanite 7-3534
'.NUMBER 5 • VOLUME 19 • 195i
Follow the Leaders
IN BUYING TYPE-SET
TITLES
In 1957 we served a larger number of pro-
ducers and did a greater volume of business
than in any previous year. The reason should
be obvious: our prices are as reasonable as
is possible consistent with our high quality.
KNIGHT STUDIO
159 East Chicago Avenue, Chicago II, Illinois
OXBERRY
ANIMATION STAND
For Rent
Day • Week or Month
with or without operator
Oxberry camera, l6/35mm shuttles,
Trimotion motorized compound. Fol-
low focus cams, 3 lenses. Automatic
dissolve. 4 Acme or Oxberry peg
tracks.
CORWIN STUDIOS
480 Lexington Ave., New York 17, N. Y.
MUrray Hill 8-3278
'y
Reversal
• Negative
• Positive
• A & B Roll Printing
• Peerless Treatment
P.O. BOX 7 WELLESLEY HILLS, MASS.
For ten years one of
the country's leading home
apph'ance manufacturers
used films to introduce new
product lines. The films
v/ere written by ...
Film Scripts Associates
550 FIFTH AVENUE • NEW YORK 36, N. Y.
For the script you. need
Write or call PLaza 7-6i5i
U. S. Films on Atomic Energy:
(CONTINUED FROM PAGE FORT 'i' -SIX)
Lookout Mountain Laboratory. USAF. (20
min., b/w).
ATOMIC POWER AT SHIPPINGPORT
Design problems of the Shippingport pressur-
ized water reactor and how they were solved.
Produced for Westinghouse Electric Corpora-
tion by Audio Productions. (25 min., color).
HOMOGENOUS REACTOR
EXPERIMENT II
Components, facilities and operation of an
aqueous homogenous, forced-circulation, ex-
perimental power reactor. Produced by Oak
Ridge National Laboratory, AEC. (20 min.,
color ) .
REACTOR FUEL PROCESSING
Chemical processing in the nuclear fuel cycle,
as performed at Oak Ridge National Labor-
atory. Produced for Oak Ridge National Lab-
oratory, AEC, by The Calvin Company. ( 20
min., color).
ARGONAUT
Argonne Laboratory's unique training reactor,
used at the International School of Nuclear
Sciences and Engineering. Design features,
operation, and some applications. Produced
by Argonne National Laboratory, AEC. (14
min., color).
FAST REACTOR PROGRAM
Some of the major features of Argonne's fast
reactor program, involving Experimental
Breeder Reactors I and IL Produced by Ar-
gonne National Laboratory, AEC. (36 min.,
color).
MEDICAL RESEARCH REACTOR
Design of Brookhaven National Laboratory's
Medical Research Reactor, now nearing com-
pletion. Produced for Brookhaven National
Laboratory, AEC, by Audio Productions. (20
min., color).
These Atomic Energy Films to Show
in the U.S. Exhibit at Geneva:
Reactors
KINETIC EXPERIMENT ON
WATER BOILERS
A demonstration of the inherent safety charac-
teristics of aqueous homogenous reactors in the
event of unforeseen release of large amounts
of reactivity. Produced by Atomics Interna-
tional— AEC. (13 min., color).
ENGINEERING TEST REACTOR
The design and erection of the ETR at the Na-
tional Reactor Testing Station. Produced for
Kaiser Engineers by W. A. Palmer Films. ( 15
min., color).
FILMSTRIP CAPTIONS FREE OF CHARGE
We set your 35nrim filmstrip captions (not
including titles and text frames) free of
charge for the production of your 35mm
color filmstrips. Write for complete de-
tails to
UNITED MOVIE TECHNICIANS, INC.
324 Union St. Hackensack, N. J.
West Coast Address:
P.O. Box 437, North Hollywood, Calif.
SYMBOL OF
PROFESSIONAL
QUALITY
EMPiftE mmmw
INCORPORATED
Films for industry and f e I e v i s i o n
1920 lYNDALE AVENUE SOUTH
MINNEAPOLIS 5, MINN.
Wm. Schuessler Announces a
IVew, JVon-Vnlcanized
Glass Slide Shipping Case
A new high-value, low-cosf product worth
waiting for. Consider these features:
• Holds 100 2x2 glass slides.
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• All this at nominal cost!
Manufactured by —
WM. SCHUESSLER
361 W. SUPERIOR STREET
CHICAGO 10. ILLINOIS
BUSINESS SCREEN MAGAZINE
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U. S. Films DO Atomic Energy:
NAVAL RESEARCH LABORATORY
REACTOR
Construction details, sequences of operation,
and experimental utilization. Produced by
Naval Research Laboratory.
OAK RIDGE RESEARCH
LABORATORY
A tank type, homogenous reactor immersed in
a pool, designed to operate at 20 megawatts.
Produced by Oak Ridge National Laboratory,
AEC. (20 min., color).
CORE DISASSEMBLY AFTER
MELTDOWN
Removal of the Mark il core from the Experi-
mental Breeder Reactor I, showing the hot
laboratory techniques used to separate and re-
cover enriched fuel from the blanket material.
Produced by Argonne National Laboratory,
AEC. ( 12 min., color).
EXPERIMENTAL BREEDER
REACTOR I, MARK III
Fabrication of the Mark III core and its instal-
lation in EBR I. Produced by Argonne National
Laboratory, AEC. (13 min., color).
ZERO POWER REACTOR III
Methods of studying fuel configurations and
their effect upon the critical assembly. Produced
by Argonne National Laboratory, AEC. ( 10
min., color).
ARMOUR RESEARCH REACTOR
Design, construction and operation of the first
private nuclear energy reactor designed specifi-
cally for industrial research. Produced by
Atomics International. ( 16 min., color).
M.I.T. RESEARCH REACTOR
FACILITY
Description of the research reactor now under
construction at the Massachusetts Institute of
Technology. Produced for ACF Industries by
Ballantine-Horter, Inc. ( 15 min., color).
VALECITOS BOILING WATER
REACTOR
Start-up and operation of the 30,000 Kw (t)
power reactor at Pleasanton, California. Pro-
duced by General Electric Co. ( 10 min., color).
DRESDEN NUCLEAR POWER
STATION
Progress report on the 1 80,000 Kw ( e ) boiling
water reactor at Morris, Illinois. Produced by
General Electric Company. ( 10 min., color).
(Films on Fuels & Processing next month)
254 WEST 54th STREET, N. Y. C.
COIumbus 5-7620
FOR 3'/4" X 4" SLIDES
1,000 WATT SLIDE A 3,000 WATT SLIDE
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hich holds 70
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TECHNICAL
30865 Five Mile Rd.
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SERVICE, INC.
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/]Escher\
PHOTOGRAPHIC LABORATORY
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EUCLID 6-6603
NUMBER 5
VOLUME 19
'NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St..
Boston 16.
• NEW JERSEY •
Slidecraft Co., 142 Morris Ave.,
Mountain Lakes, N. J.
Association Films, Inc., Broad at
Elm. Ridgefield, N. J.
• NEW YORK •
Association Films, Inc., 347 Mad-
ison, New York 17.
Buchan Pictures, 122 W. Chip
pewa St., Buffalo.
Crawford, Immig and Landis,
Inc., 200 Fourth Avenue. New
York 3, New York.
The Jam Handy Organization,
1775 Broadway, New York 19.
Ken Killian Company, Inc., 723
Prospect Ave., Westbury, N. Y.
S. O. S. Cinema Supply Corp.,
602 W. 52nd St., New York 19.
Training Films, Inc., 150 West
54th St., New York 19.
Visual Sciences, 599BS Suffern.
• PENNSYLVANIA •
Appel Visual Service, Inc., 927
Penn .V\cnuc, Pittsburgh 22.
J. P. LiUey & Son, 928 N. 3rd St..
Harrisburg.
Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.
The Jam Handv Organization,
Pittsburgh. Phone: ZEnith 0143.
• WEST VIRGINIA •
B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens 6-
6731.
SOUTHERN STATES
• FLORIDA •
Norman Laboratories & Studio,
Arlington Suburb, P.O. Box
8598, Jacksonville 11.
• GEORGIA •
Colonial Films, 71 Walton St.,
N. W., Alpine 5378, Atlanta.
• LOUISIANA •
Stanley Projection Company, 1117
Bolton Ave., Alexandria.
Delta Visual Service, Inc., 815
Povdras St., New Orleans 12.
Phone: R.\ 9061.
• MARYLAND •
Stark-Films (Since 1920). Howard
and Centre Sts.. Baltimore 1.
LE. 9-3391.
• MISSISSIPPI •
Herschel Smith Company, 119
Roach St., Jackson 110.
• TENNESSEE •
Southern Visual Films, 687 Shrine
Bldg., Memphis.
MIDWESTERN STATES
• ILLINOIS •
American Film Registry, 1018 So.
Wabash Ave., Chicago 5.
Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.
The Jam Handy Ck-ganization,
230 N. Michigan Ave., Chicago
Midwest Visual Equipment Co.,
3518 Devon Ave., Chicago 45.
• MICHIGAN •
The Jam Handy Organization,
2821 E. Grand Blvd., Detroit
11.
Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.
• OHIO •
Academy Film Service, Inc.,
2110 Payne Ave., Cleveland
14.
LIST SERVICES HERE
Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue.
Frvan Film Service, 1810 E. 12th
St.. Cleveland 14.
Sunray Films, Inc., 2108 Payne
Ave., Cleveland 14.
The Jam Handy Organization,
Davton. Phone: ENterprise
6289.
Twyman Films, Inc., 400 West
First Street, Dayton.
M. H. Martin Company, 1118
Lincoln \Vav E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Clausonthue Audio Visual, Sales
and Service, 945 S. Montezuma
W'av, VV^ Covina.
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.
The Jam Handy Organization,
1402 N. Ridgewood Place, Hol-
lywood 2,8.
Photo & Sound Company, 5525
Sunset Blvd., Hollywood 28.
Raike Company, Inc., 829 S.
Flower St., Los Angeles 17.
Phone: TR. 8664.
S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.
Spindler & Sauppe, 2201 Beverly
Blvd.. Los Angeles 57.
SAN FRANCISCO AREA
Association Films, Inc., 799
Stevenson St., San Francisco.
Photo & Sound Company, 116
Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,
San Francisco 11.
• COLORADO •
Audio-Visual Center, 28 E. Ninth
."^ve., Denver 3.
• OREGON •
Moore's Motion Picture Service,
1201 S. W. Morrison, Portland
5, Oregon.
• TEXAS •
.4ssociation Films, Inc., 1108 Jack-
son Street, Dallas 2.
• UTAH •
Deseret Book Company, Box 958,
.Salt Lake City 10.
USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
Age of Architeclure:
(CONTINUED FROM PAGE 39)
any thinking today. We would be
copying them. But now, something
has to be done with these new
materials."
Victor Gruen overlooks the city
of Fort Worth from a high vantage
point and talks about "the melee
of machines and flesh" brought
about by traffic congestion. He re-
veals his plan for redesigning
downtown Fort Worth with all
vehicular traflfic confined to the
rim of the district and moving side-
walks and escalators transporting
citizens to the downtown area.
From the deck of an aircraft]
carrier. Buckminster talks about
his aluminum geodesic dome as aj
helicopter lifts it from the deck.
Fuller stresses the need for con-
sidering weights of buildings when
designing them, just as in ship and
aircraft construction.
Problems of slum clearance, ur-
ban and suburban developments,
business construction, traffic, etc.
are all touched upon in the film.
Henry R. Luce, editor in chief of
Time Inc., refers to the present
challenge facing us, namely, the
shaping of civilization. In conclu-
sion, he states. "We will meet that
broader challenge. We will succeed
in creating the first modern, tech-
nological, humane, prosperous and
reverent civilization. This creative
response to challenge will be most
vividly expressed in and by archi-
tecture."
The New Age of Architecture
was first shown on the occasion
of the recent 100th anniversary of
the American Institute of Archi-
tects. Of especial interest to archi-
tects, students of architecture, city
planners, and business groups,
the film is also available on free
loan to the general public through
the American Institute of Archi-
tects, 1735 New York Avenue,
Washington 6, D.C. It has been
cleared for use by tv stations.
SITUATION WANTED
Maybe You Are Looking For
a young Producer -Director
with sound business knowledge,
used to handling everything
from title drawing to photog-
raphy — a man immediately
useful to your organization,
who also has top future poten-
tial. Available anywhere. Re-
sume and sample prints on
request.
Write Box BS-7A
BUSINESS SCREEN
7064 Sheridan Rd., Chicago 26
58
BUSINESS SCREEN MAGAZINE
A Film Guide for Management
99 Motion Pictures and Slidefilms on Communications in Business;
Employee and Public Relations, Marketing and Industrial Research
THE AMERICAN BUSINESS SYSTEM
Competitive Free Enter-prise at Work; Capital as a
Creative Force; the Role of Credit and hivestment
The American Adventure, 13
films, I2V2 min. each, b \v, Na-
tional Education Program. Film
titles include: The Beginning at
Plymouth Colony, Our Two Great
DdCiinients, The Structure of the
American Way of Life, The Fall
lit Xatious, A Look at Socialism.
A Look at Communism, A Look at
Capitalism, America's Distribu-
lion of Wealth, Spirit of Enter-
prise. The Secret of American
Priiduction, The Profit System,
Siciirity and Freedom, The Re-
simnsibility of American Citizen-
ship. Source: NEP — purchase, se-
ries, $650, each, $50; rental, each,
?2.00.
[ Big Enterprise and the Competi-
I tive System, 40 min., color,
Encyclopaedia Britannica. Charts
the development of big business,
its relationship to competition,
its role in the economy. Source:
EHF — purchase, $295; rental,
S13.
The Big Train, 30 min., color,
New York Central System. As
explained in the film by New
York Central's president, Alfred
E. Perlman, this picture is in-
tended to emphasize that the
government should give the rail-
roads a better chance to compete
with other foi'ms of transporta-
tiiin. Though many railroads are
in financial jeopardy, the film
argues, the railroads are vital
and must survive. Method im-
provements are seen as pai't of
I their fight to survive. Research,
' pushbutton operations, automatic
teletype, IBM equipment, elec-
tronic traffic control, and the
night ride of an Early Bird
freight train illustrate today's
forward-looking railroad. Source:
-Modern. (Available in Central's
11 -state territory.)
Credit — Man's Confidence In
Man, 33 min., b/w, Dun &
Bradstreet, Inc. The story of the
role of the individual and com-
1 pany credit in our nation's econ-
I omy. Opening with a small boy
who buys a penny fish hook on
credit, the chain of transactions
resulting from this purchase
shows how movement of goods
from raw material to consumer
is accomplished by credit trans-
actions. History of credit and
credit reporting, plus how credit
of individual or company is re-
corded for information and con-
venience of those doing business
with them is shown. Source:
Modern.
Crisis in Lindenville, 27 min.,
b w, National Association of
Manufacturers. Stockholders of
"Handcraft Tools, Inc.," a small-
town manufacturing firm, want
to sell out to a large machinery
manufacturer. Handcraft's pres-
ident, Fred Hickman, thinks the
small company owes loyalty to
Lindenville, a town which has
been the company's friend for 50
years. Hickman also faces tough
competition from a new tool
manufacturer. The film shows
how he solves his firm's financial
problems and develops better
products and greater security
for his employees. A documentary
of the problems of management.
Source: NAM.
Crossroads, U.S.A., 25 min., b 'w,
American Petroleum Institute.
Suspenseful story of five people
drawn together by fate on a dark,
stormy night. Seeking shelter in
a crossroads gas station, they
find themselves taking part in
shaping the destiny of a bitter
youth tempted by "easy money."
Flashbacks recall important
events in their own lives which
reveal the wonderful opportunity
for selfadvancement in our land
of freedom. Source: Modern.
Destination — Earth, 131/0 min.,
color, American Petroleum In-
stitute. Animated cartoon depict-
ing a controlled enterprise sys-
tem on another planet ruled by
Ogg the Exalted, a non-free
enterpriser. He is reformed when
Ogg-man Col. Cosmic returns
from his earth visit and spreads
the news about advantages of
free industrial competition (and
oil industry) as he saw it.
Source: Modern.
Enterprise, 31 min., b w, Cluett,
Peabody & Co., Inc. The story
of the rebirth of a small southern
town from possible extinction to
economic independence and new
vigor. A true documentary on
how community action can create
civic development; the how's and
why's of economic change in the
South, and the American free
enterprise system in action.
Source: Modern.
Evprvbody Knows, 15 min., color,
U.S. Chm. Comm. Analyzing
the recession paradox of higher
prices and widespread unemploy-
ment, this film says that wages
and prices must be gaged to pro-
ductivity: even higher wages
A PREFACE FOR THE FILM USER
1^ Titles on these pages are
arranged by subject interests,
include both 16mm sound mo-
tion pictures and 35mm sound
slidefilms. These types of pro-
jection equipment are pre-
requisite to their company use.
Most titles listed are avail-
able on a free loan basis (re-
quiring only payment of ship-
ping charge ) but some may be
rented, at stipulated terms, or
purchased outright. Preview
arrangements may be made on
purchase prints, according to
policies established by the in-
dividual sources.
Principal sources of films
are provided on final pages of
this listing; it is advisable to
allow plenty of time in ad-
vance of showing date, espe-
cially when requesting free
loan films.
Arrangements for an effec-
tive film screening should in-
clude a well-ventilated room;
comfortable seating; and effi-
cient projection operation. ^
without increased productivity
and sales begets higher prices;
the inflation of prices without
product improvement causes buy-
er resistance and business fail-
ure. These points are made in
the experience of Bill Richards
who tries to learn why he lost
his job, why the factory closed.
Source: Chamber of Commerce —
available on 3-day rental, $5.00;
full week, $10.00.
It's Everybody's Business, 22
min., color, U.S. Chamber of
Commerce and E. I. du Pont de
Nemours & Co., Inc. Animated
cartoon illustrating how free-
doms guaranteed by our constitu-
tion have enabled American busi-
ness and labor to outproduce the
world. Helps correct general mis-
understandings about business
by explaining how profits and
individual investments help
create jobs; how competition
keeps prices down and value
high; how advertising creates
demand and continued supply;
how government should function
in free economy to everyone's
best interest. Source: Chamber of
Commerce — purchase, $130.00;
rental, $15.00 per month or less.
It's Your Decision, 42 min., b/w,
American Economic Founda-
tion. High earnings and sufficient
depreciation allowances are
shown to be necessary for the
expansion and replacement of the
tools of production. Source: AM A
—rental, $35.
Legend of Dan and Gus, 26 min.,
color, Columbia Gas System.
The responsibilities of manage-
ment are outlined in a compar-
ison of the problems of a manu-
facturing firm and a government-
regulated utility. Source: Modern
— available in seven eastern
states and Washington, D. C.
The Littlest Giant, 14 min., color.
National Consumer Finance
Assn. Animation explains how
the American consumer is the
real giant in our economy. The
wav our credit and loan system
NUMBER 5
VOLUME 19
FILMS FOR MANAGEMENT:
THE A3IERICAN BI SINE8 8 SYSTEM
COMMUNICATIONS IN BUSINESS
Improving Conferences and Meetings; Development of
Executive Leadership: Principles of Communication
works to make purchasing cash
available to him is illustrated,
plus the history of the consumer
credit and loan system. Also ex-
plains the Small Loan Law.
Source: .Modern.
The INIan in the Doorway, ."Jl min..
c o 1 o r. .A m e 1- i c a n ( ' ,\- a n a ni i d
Company. A ghost, a prosperous
farmer and a scientist appearing
in symbolical sets explain the
importance of conservation — as
our resources diminish and oui-
needs increase. The dynamics of
science in conservation is empha-
sized. Science, particularly chem-
stry, is improving resource usage
uid is developing products which
;uppiement natural resources.
•iources: Modern for group show-
ngs, Sterling for tv.
^eople, Producls and Progress;
197.5, 28 min., color. U.S. Cham-
)er of Commerce. A slide-motion
)icture depicting the world of
omorrow for industry, transpor-
ation, business, and the house-
lolder. Artwork shows the new
levices which will speed work,
reate greater leisure and better
iving for all. A testimonial to
he imagination and productive
iower that come from America's
ree enterprise system. Source:
'hamber of Commerce — pur-
hase, $12.5.00; rental, $15.00 per
■eek or fraction thereof.
'he Right to Compete, 13% min.,
color, Association of American
:ailroads. Animation shows how
rtisans, industrialists, mer-
hants and businessmen have
elped make our country strong,
ree and secure by producing
etter products under the stimuli
f competition. This theme is re-
ited in the film to the present
Jiulitions of transportation and
le railroads' fight for the "right
) compete." Source: Assn. Films,
terling.
hare in America, 24 min., color,
Sunray Mid-Continent Oil Co.
ramatizing the theme, "people's
ipitalism," this film depicts the
)le of service station operators
I the nation's economy and
lows that a company's stock-
)lders may be ordinary workers
ho save and invest their money
1 corporation shares. The in-
istrial "boss" is seen as a man
ho works hard, raises a family,
lys taxes, goes to church and is
^spected by his associates. Nar-
itor Walter Cronkite answers
criticisms of captalism made by
a young critic. The film shows
how shareholder investments fi-
nance the company's future.
Source: D-X Sunray.
Small Business U.S.A. — The Story
of Main Street, .30 min., b w,
Dun & Brad.street, Inc. For the
guidance of small business man-
agement, this is a picture of
small businesses as viewed by an
accountant. The accountant,
George A. Hester, asks : "Is there
a formula for success in busi-
ness?" Assisted by a lawyer, a
banker, a Dun & Bradstreet
credit reporter and several busi-
ness men, Hester visually forms
his answer. In visits with small
business men. the accountant
tliscovers how problems are met
— successfully and unsuccessful-
ly. He sees the different situa-
tions in a drug store, a boys'
wear store, a machine shop, a
hardware store, a grocery store.
Source: Ideal— rental fee, $2.75.
The Story of Creative Capitol,
14 min., color, U.S. Chamber
of Commerce and E. I. du Pont
Nemours & Co., Inc. Using a
whimsical story, the film illus-
trates, explains and interprets
the function, origin and signifi-
cance of capitol investments in
our economy. Alf the Elf brews
a magic sleeping potion for those
who want to get away from the
hectic modern world. Rick Van
Winkle wants some because he
feels he doesn't fit in this world
of "high finance." Alf's illustra-
tion and explanation of the indi-
vidual's investments as an impor-
tant and major force of our
economy brings out the points of
the capitol investment story.
Semi-animation is used. Source:
Chamber of Commerce — pur-
chase, $110.00; rental, $15.00 a
month.
Yardsticks for Tomorrow, 27
min., b w, Sears Roebuck
Foundati(m. Five "yardsticks"
with which a company may meas-
ure its present and future
achievements in a free compet-
itive economy. Source: Modern.
Your Share In Tomorrow, 27
min., color. New York Stock
Exchange. A history of the New
York Stock Exchange and a view
of the Exchange's importance in
the development of the nation's
economy. The film explains the
Exchange-investor relationship.
Source: Modern.
All I Need Is a Conference, 28
min.. b w, General Electric Co.
How to conduct a conference,
taking into consideration the
individual's personal and Ijusi-
ness problems which he brings
along with him to the conference
table. In a semi-humorous vein,
the story shows how one con-
ference leader leads but doesn't
dictate, and gets these individu-
als to work together as a group
to solve the problem brought up.
Source: Strauss — purchase,
$165.00 with two session Train-
er's Guide and Primer on Meet-
ing Leadership.
The Communications Casebook,
10 min., each, b w, Henry
Strauss & Co., Inc. Four short
films deal with specific aspects of
the problem of communication be-
tween executives and supervisors
and their employees. Titles: The
Case of the Tmied-Ouf Mind, The
Case of the Wrong Wave-Lenf/fh .
The Case of the Chain Reaction.
The Case of the Silent Yell. Lead-
er's Guides for four sessions in-
cluded with purchase of set.
Source: Strauss — purchase,
$75.00.
How Not To Conduct a Meeting,
10 min., b/w, General Motors
Corp. Lemuel Q. Stoopnagel, well-
known radio and movie comic,
burlesques common errors and
omissions so frequently encoun-
tered in poorly planned meetings.
Typical faults included are poor
acoustics, poor ventilation, inter-
ruptions, inadequate planning.
Informal luncheon gatherings
and other similar meetings are
the type discussed. Source: GM.
Fifty Heads Are Better Than
One, 30 min., color, sd slidefilni,
McCormick & Company, Inc. The
sponsor's multiple management
system is e.xplained, following
which there is a question-answer
period. Source: McCormick.
Mr. Finley's Feelings, 10 min.,
color. Metropolitan Life Insur-
ance Company. A cartoon cue
for an exploration of methods
for dealing with "stress" situa-
tions, personal relationships.
Source: Metropolitan.
Person to Person Communication,
14 min., color, b w, McMurry-
Gold Productions. Good listening
habits are exemplified in employ-
er-employee conversations and
the misunderstanding caused by
not listening is noted. Source:
McMurry — purchase, color, $200,
b w, $100.
.McKesson .Management Develop-
ment Program, 15 min.. color
sd slidefilm, McKesson & Rob-
bins, Inc. A visualization of
M & R's program of organization,
planning, performance review,
inventory and personal develop-
ment; supplemented by brochures
on self-development. Source: Mc-
Kesson.
Our Invisible Committees, 25
min., b \v. National Training
Laljoratories. How social pres-
sures affecting the members of a
meeting operate against the co-
operation and decision objectives
of a meeting. Source: NTL — pur-
chase, ,'S85.
Production 5118, 30 min.. color,
Champion Paper and Fibre Co.
Using the technique of a "story
within a story," this film dis-
cusses a basic human relations
problem — communications. Play-
ers sometimes portray people in
the story, sometimes themselves.
A valuable lesson emerges from
this treatment: only in an under-
standing atmosphere can ideas
be transmitted fully and clearly
to business associates and
friends, and thus voluntary co-
operation be achieved in work.
Source: Modern.
The "Snowball" Conference, 12
min.. color. Allan H. Mogensen.
.4 portrait of the redundant ex-
ecutive. He wastes conference
time by poor planning. His con-
ference rumbles downhill gath-
ering new members as it goes but
getting nowhere. For contrast,
the film shows the correct way to
call a conference. Source: Mog-
ensen— purchase, $85.00.
Training Is Good Business, 20
mill., b w, Goodyear Tire and
Rubber Company. Intended to
motivate business men toward a.
program of systematic training '
of their employees for greater ef-
ficiency and production. Source:
Modern.
The True Security, a film train-
ing kit with supplementary
reading material. Mutual Benefit
Life Insurance Co. An eight-
meeting session kit of motiva-
tional and training aids, this unit
includes the following subject
titles: The Time Is Now. Team-
trork. Planning. Financial Plan-
>ii)ig. Integritu. Craftsmanship,
Leadcrsliip. Communicat ions,
Strrngflicuing Management Skills,
Dcrchipiiig S/ihoi-dinafes. Source:
.Mutual.
BUSINESS SOKE EN MAGAZINE ■>
I
fWoodward Way, 30 miii., color,
Woodward Governor Co. Pic-
tures the sponsor's concept of
"industrial family living," which
is intended to let employees
share in management of the
plant and to afford agreeable
working conditions. Source:
Woodward.
The "Yes-Man" Conference, 12
min., color, Allan H. Mogensen.
A caustic showup of the "tell
'cm" boss who monopolizes his
staff meetings. Only his yes-men
participate ... he figures they
alt' the only bright ones on his
team. Later, the boss realizes
that he's not getting the full ben-
efit of the organization's brain
power. He starts using the staff's
talents. Source: Mogensen — pur-
chase, ,$S5.()0.
You Decide, 27 min., color. The
Ohio Oil Company. Employing
television quiz show format, this
documentary shows the kinds of
questions faced from day to day
by the sponsoring company's
management. A public relations
effort, this picture could be use-
ful to other managements in fa-
miliarizing their employees and
communities with company prob-
lems. The film indicates that the
successful operation of a com-
pany is not the automatic result
of a changeless formula. Pat an-
swers are not supplied but the
importance of managerial deci-
sions is underscored. Source:
Modern.
FILMS FOR MANAGEMENT
FILMS ON EMPLOYEE RELATIONS
Labor-Management P}oble)ns and Attaining Cooperation
Arbitration. 30 min., b w, Amer-
ican Management Association.
An actual arbitration session be-
tween SKF Industries and the
Inited Steelworkers of America,
Local 2898. Source: AMA — pur-
chase, $195: rental, $30.
IKU Sutton Road, 30 min., color.
Champion Paper & Fibre Co.
This challenging 1958 film deals
fi-ankly with its theme: "to get
more of what you want, you must
IHoduce more of what other peo-
ple want." Through its principal
character, viewers are shown
how attitudes, cooperation and
understanding can improve the
imlustrial climate. Source: Mod-
ern (released Aug. 15).
Examining the Will to Work,
sound slidefilm, 14 min., color,
Henry Strauss & Co., Inc. Cartoon
images and narration ti'anslate
some more recent findings of man-
I Hgement specialists on how to help
I people climb to higher levels of
I job performance and satisfaction.
.Approaching the problem from the
supervisor's viewpoint, the film
lovers many factors of human-
relations skills of leadership —
"job climate," such as how men
feel about their jobs, how they
feel about the group they work
with, how they feel about their
immediate supervisor. Trainer's
(niide accompanies film. Source:
Strauss — pui-chase, $75.00.
-More Than Telling, 23 min., b w.
New York Telephone Co. The
inoblems of communication be-
tween employees and supervisors
, is dealt with in this production.
I A typical supervisor is shown,
i in a series of dramatic vignettes,
I dealing with employees' "need to
; know". How their morale and
effectiveness is effected when
this need isn't satisfied and its
communication to the public out-
side, is strongly stressed. Al-
though for telephone employees,
film can be used in most all or-
ganizations. Source: Bell.
Supervisory Problems in the Of-
fice Series, sound slide, color,
McGraw-Hill Book Co., Inc. Two
sets of six productions dealing
with various problems of super-
vising office employees. Each
dramatizes a human relations
problem of the type which can
disrupt offices and ends with a
question meant to provoke discus-
sion of the problem by viewers.
Titles — Set I : Understanding
Employee Viewpoint, Error-Cor-
rection Talk, Motivating tlie Long-
Service Employee, Orientation and
Induction, Combating Job Mono-
tony, Excessive Supervision.
Titles — Set II: The Corrective
Guidance Talk, Developing Team
Spirit, Easing a Disappointment,
Making Compliments Count, Over-
coining Resistance to New Meth-
ods, Rating Employee Perform-
ance. Source: McGraw — pur-
chase; Set I— $75.00, Set II—
$125.00.
Working Together, 23 min., color,
b w. Encyclopaedia Britannica
Films, Inc. Mutual understand-
ing is attainable and worth the
effort as seen in a case history
of labor-management relations in
an industrial concern (film orig-
inally produced for The Twen-
tieth Century Fund). Source:
EBF — purchase, $100; rental,
$4.50.
You Are There at the Bargaining
Table, 50 min., b w, American
Management Association. From a
You ... at the Bargaining Table:
closed-circuit telecast, this is an
unrehearsed session of new-con-
tract negotiations between Rog-
ers Corp. officials and representa-
tives of the International
Brotherhood of Paper Makers
(AFL); film works with confer-
ence kit. Source: AMA — pur-
chase, $185.
You and Labor Law, 30 min.,
color, sd slidefilm. Employers
Labor Relations Information
Committee. An exposition in two
parts: 1 — History and Develop-
ment of Labor Law; 2 — How a
Labor Law Works — interpreta-
tions of the Taft-Hartley Law.
Source: Employers — purchase,
$40.
PUBLIC RELATIONS FOR INDUSTRY
Hon' PR Works in Principle and Practice for Business
ask their secretaries or the PBX
attendant to call numbers and
ring them back when the call goes
through. When an important cus-
tomer cancels all business be-
cause of these poor phone habits,
the executive dictates a memo to
the company president urging
immediate action policy of
prompt answering, placing calls
personally by number, and stay-
ing on the line. Leader's Guide
and folders for audience distri-
bution available. Source: Bell.
Company Manners, 20 min., color.
Union Pacific Railroad. "Good
communications with the public
is everybody's business." How
this Union Pacific motto is ful-
filled by all levels of workers is
shown in an exposition of the
railroad's Press, Radio and Tele-
vision department. The pattern
of Union Pacific's pr staff activ-
ities is inter-related with good
service throughout the railroad
which provides public relations
in depth. The conductor, the res-
ervations clerk, the freight sales-
man, office workers, section hands
help make friends of the public.
Source: Union Pacific.
Disaster File — Hurricane Aud-
rey, 15 min., color. National
Board of Fire Underwriters.
Showing how the NBFU respond-
ed to the storm of damage claims
which came in the wake of Hur-
ricane Audrey, this film provides
an example of large-scale emerg-
ency business operation. Hurri-
cane Audrey devastated coastal
Louisiana. Civil Defense forces,
the Red Cross and the Salvation
Army rushed to the rescue. In
a few days, 360 adjusters were
at work in the area. In 29 days,
90 "^r of the storm-born claims
had been processed and $25,000,-
000 had been paid to policy hold-
ers. These fast payments meant
reconstruction could begin im-
mediately. Source: Bureau C.
For Immediate Action, 18 min.,
color, Bell System. Designed
to impress users of PBX sys-
tems with the importance of
answering their phones prompt-
ly, placing calls personally
by number and staying on the
line. A newly appointed execu-
tive in a company finds his new
office's PBX service below the
standard of his former branch.
He finds how service slows when
people fail to answer their ex-
tensions promptly; that it is com-
mon practice to place calls by
name and address rather than
number; that many employees
The Friendly Way, 23 min., b w,
The Bell System. Stresses the
public relations-business value of
good service, courtesy, friendli-
ness, dependability, accuracy,
promptness. Source: Bell.
Good Business, 30 min., color,
Champion Paper & Fibre Com-
pany. A documentary of a large
company and its many neighbors
— a study of human values in
business. Source: Modern.
Management Looks at Externals,
30 min., b w, Remington Rand
Div., Sperry Rand Corp. Vice-
presidents of six companies dis-
cuss the value to their firms of
external publications. Source:
Remington.
Public Relations for Business
and Professional People, 11
min., color, sd slidefilm, Pat
Dowling Pictures. Mapping pub-
lic relations fundamentals for
small companies and profession-
als, this film defines communica-
NUMBER 5
VOLUME 19
FILMS FOR MANAGEMENT
'ublic Relations for Business:
ions and public relations tech-
liques and suggests application
deas. Source: Pat Dowling —
)urchase, $20.
rhanks for Listening, 30 min.,
b w. The Bell System. The
irincipal character gets off to a
>ad start one morning due to his
loor phone manners. In the se-
[uences following his phone talks
o him, suggesting he put him-
elf in the place of others in his
rganization to handle some of
he calls they receive. He sub-
equently assumes roles ranging
rom stock clerk to boss. As he
egins to see the importance of
roper phone usage, his phone
uggests he handle several dif-
ferent difficult calls which might
be handled in several kinds of
businesses. He becomes a doctor,
hotel room clerk, railroad infor-
mation clerk and department
store adjuster. He corrects his
ways and begins his day in a
moi-e pleasant and efficient man-
ner. Source: Bell.
The Voice of Your Business, 11
min., color, The Bell System.
Animated cartoon presents tele-
phone courtesy practices in a
humorous but effective way for
e.xecutives and employees of busi-
ness organizations. Depicted are
many of the bad telephone habits
which cause ill-will and lose
orders. Source: Bell.
>fARKETING: THE OUTLOOK AHEAD
Urban and Rural Developments Promise a Bright Future
for Business: Marketing in This "Ai)- Age" Economy
'he Bright Promise of the Amer-
ican Farm Market, 12 min.,
i)lor. Fortune Magazine. Ani-
lated cartoon gives close look
t figures which show that the
lajority of cash farm sales and
irm purchases are from less
lan half the farmers in America,
ow these farmers are also busi-
ess men, experts in use of credit,
lemistry and internal combus-
on machines, and willing to
lake capital commitments rela-
ve to their own resources that
ould stagger General Motors is
lown. These farmers are dealt
ith in terms of demand for food,
echanized farming, improved
chniques, resources, and meth-
^s and research. Glowing pic-
ire of future for these farmers
presented. Source: Fortune —
iree-year lease, $27.5.00 (limited
amber of preview and one-time
an prints available).
Iiallenge To America, 28 min.,
b w, Assn. of National Adver-
sers and American Assn. of Ad-
jrtising Agencies. Looks at next
) years and defines the route
richer life as "integrated and
eative marketing." With such
arketing, companies can help
ise the average income of
merican families to an all-time
gh. Stress is on effective mar-
ting as the answer to fears of
erproduction and unemploy-
ent. Source: ANA and AAAA —
irchase, $75.00.
le Changing American Market,
20 min., color. Fortune Maga-
ne. Semi-animation presents a
oad survey of recent marketing
trends, details the revolution in
incomes which reshape the mar-
ket, highlights mass migration to
suburbs as new marketing area,
and e.xamines each major market
for goods and services, i.e. each
of the major ways Americans
spend their money. Source: For-
tune— purchase, $300.00 (limited
number of preview and one-time
loan prints available).
The Dynamic American City, 26
min., color, U.S. Chamber of
Commerce. The story of the
changes taking place in Ameri-
can cities — the horsedrawn cart
gives way to motorization and
slums surrender to wreckers
hammers for modernization.
Reason for congestion, blight
and trends of central business
districts shown. What is being
done in many cities to fight
deterioration through local ini-
tiative is pictured. Source:
Chamber of Commerce — pur-
chase, $1.50.00; rental, $15.00 per
week (rental fee applicable to
purchase price within two
weeks ) .
Industry's Decisive Decade, 15
min., color. Fortune Magazine.
Semi-animation is used to present
a market analysis of the 10 year
outlook of purely industrial goods
and services (as distinct from
consumer goods.) Among ques-
tions asked and answered are:
Will present high level of indus-
trial sales be maintained? Why
are industrial producers con-
sidered the most crucial segment
of our economy? How "depres-
sion-proof" is our economy? etc.
Also answered is question of
marketing opportunities for in-
dustrial producers in long-range
plans of consumer goods manu-
facturers. Source: Fortune —
three-year lease, $275.00 ( limited
number of preview and one-time
loan prints available.)
The Jets Are Here, 19 min., color,
Boeing Airplane Co. Pictures
the present dawning of jet-age
commercial aviation. Problems of
jet service are considered and
solutions indicated. The jet
plane's adaptability to existing
airport facilities is shown and
flights from Seattle to Washing-
ton, D. C. and Los Angeles dram-
atize jet transport speed. Source:
Boeing.
Opportunities Unlimited, 18 min.,
color. Life and Fortune Maga-
zines. Animation and live action
are combined to point out to
manufacturers, processors, and
retailers of consumer goods that
increasing population means in-
creasing demand. Because goods
resulting from enormous produc-
tive capacity must be sold, the
key to continuing prosperity be-
comes marketing. Underscoring
middle income families as basis
for most demand, the film out-
lines forthcoming opportunities
for business in images, dollars
and cents. Available in two forms
— consumer goods viewpoint and
industrial goods viewpoint.
Source: Fortune — purchase,
$300.00 (limited number of pre-
view and one-time loan prints
available ) .
People, Profits and You, 25 min.,
color, American Newspaper
Publishers Assn. Challenge to
business of a vastly growing pro-
ductive capacity plus increasing
population and disposable per-
sonal income is major theme of
film. Marketing approaches prov-
ed successful in today's highly
expanded economy and competa-
tive market featured. Selling
technique changes and trend
toward self-service away from
retail salesmanship and its cor-
responding burden on pre-selling
through effective advertising is
discussed and illustrated. Point
is made that sales campaigns
must be geared to present market
with eye to f u t u r e growth.
Source: Bureau of Advertising.
Ship Best Way, 28 min., color,
United Air Lines. Dramatizes
the advantages of using air
freight in national distribution
programs. Drawn from case his-
tories, the action builds around
a traffic manager whose company
needs to lower operating expen-
ses to meet competition. Using
air freight, the company is able
to change its distribution pro-
gram and effect savings. Source:
United.
AMERICA AND WORLD MARKETS
A Changing Liberia, 22^2 min.,
color, Firestone Tire and Rub-
ber Company. Shows the modern
emergence of Liberia, founded in
1847 by freed American slaves.
Liberia is seen as an independ-
ent, self-governing African state
where material and cultural liv-
ing standards are rising rapidly.
The wealth and security provided
by the rubber industry is shown
as a component of Liberia's polit-
ical independence, economic im-
provement and cultural develop-
ment. How old and new ways
blend and how the new Liberian
worker and his family adjust to
the modern economy's environ-
ment is depicted. Rubber repre-
sents 75% of the country's export
but the film also notes the other
natural resources giving growth
to Liberia's export economy.
Source: Assn. Films.
Lifelines U.S.A., 26 min., color,
Committee of American Steam-
ship Lines. The role of interna-
tional commerce in the nation's
economy and in world relations
is accented in this documentary
of U.S. merchant ships and the
areas they serve. Carrying car-
goes between ports of call, mer-
chant seamen and ship owners
form long links in the lifelines
of international enterprise. To-
gether with farmers, factory
owners, businessmen and others
who provide goods, services and
facilities for world trade, the
merchant shippers, interviewed
in the film, help maintain and ex-
pand economies and strengthen
ties among nations. Source:
Assn. Films.
The Living Circle, 131.. min.,
color. United Fruit Company.
Live photography and animation
tell this story of Noi'th and Cen-
tral America's economic interde-
pendence. Mayan art is used to
suggest that the decline of the
Mayan civilization possibly was
due to isolation from the rest of
the world. Presented is a circle
in which: the flow of coffee, ba-
nanas, abaca, cacao and palm oil
northward earns money for Latin
America as well as U.S. enter-
prise; the flow of U.S. private
capital into Latin America helps
the tropical land to prosper and
modernize; the export of Latin
American produce and the im-
BUSINESS SCREEN MAGAZINE
The Living Circle: continued
I port of manufactured goods build
I a better life for Latin Americans.
Source: Assn. Films.
Partners in Progress, 19 min.,
color. Sears, Roebuck & Com-
pany. In scenic Latin America,
this documentary shows how a
U. S. retailing company is ex-
panding operations south of the
border, how the company meets
its responsibilities to the host
countries. Source: Modern.
FILMS FOR MANAGEMENT
FILMS ON ADVERTISINO & SELLING
(Also nee Business Screen Lists of Sales Training Films)
Bradshaw's Billions, 26 min.,
color, Eastman Kodak Com-
pany. Starring George O'Hanlon,
alias "Joe McDoakes," as
"George Bradshaw," this educa-
tional fantasy presents the story
of various printing processes and
their application in advertising
campaigns. The whole concept of
graphic arts, not exclusively the
how link between local and na-
tional advertising works and also
merits of illustration, is present-
ed, with stress on photography's
role in process, layout, etc.
Source: Kodak.
The Direct Mail Story, 16 min.,
color, Reuben H. Donnelley
Corp. Animated cartoon explains
mail advertising is created and
campaigns planned by following
local mailings. Shows how direct
how nationally compiled con-
sumer lists can be refined for
such a campaign in the mythical
"Z" Corp. Source: Donnelley or
Direct Mail Ad.
The Magic Key, 20 min., color,
Raphael G. Wolff Studios, Inc.
Shows the development of adver-
tising from ancient to modern
times, then illustrates the rela-
tionship of American industries
growth to advertising. It delves
deeply into specifics of the media
which focus the wares and ideas
of manufacturers into the con-
the distributor and salesman.
Source: Wolff
$200.00.
purchase.
The Man Who Built a Better
Mousetrap, 18y2 min., color.
Standard Oil Co. of Indiana.
Animated cartoon combined with
live action promotes mass adver-
tising as an economic concept.
Shows why mass advertising is
the fastest and most economical
means of selling products, serv-
ices and ideas. Source: Standard.
SELLING AS A CAREER
Career Calling, 27 min., Chevro-
let Div., General Motors. Can-
did interviews with college stu-
dents provide a live news quality
in this timely sales recruitment
picture. The students' reasons
for avoiding the million sales job
opportunities in today's economy
are contrasted with the profes-
sional viewpoints given by suc-
cessful salesmen. Several top
corporation executives who start-
ed as salesmen also emphasize
the opportunities. The film is
narrated by John Daly, tv com-
mentator. Source: Jam Handy.
Importance of Selling. 20 min.,
b w. Encyclopaedia Britannica
Films, Inc. Illustration of sell-
ing's vital role in business, the
structure of the sales organiza-
tion, the sales executive's duties
and the work of salesmen.
Source: EBF — purchase, $100;
rental, $4.50.
INDUSTRIAL PRODUCTION & CONTROL
Films on Automation, Purchasing, Inflation & Control
Automation, 84 min., McGraw-
Hill Book Company. Presented
by Edward R. Murrow and Fred
\V. Friendly, co-producers of tele-
vision's See It Now, this documen-
tary features a range of view-
Iiiiints on the potentials of auto-
mation. Contrasted are the views
I'f a union worker, a college pro-
fessor and a business executive.
Appearing are Professor Gordon
Brown, head of the Department of
Electrical Engineering, M.I.T.,
and Thomas J. Watson, Jr., presi-
dent of International Business
Machines. Included is a report on
automation in use in several in-
dustries — automotive, aviation,
baking, electronics, oil refining.
plastics, television, steel. A Rus-
sian application is shown. Source:
McGraw-Hill — purchase, $275.00
per print.
Industrial Purchasing, 21 min.,
color, b w, Encyclopaedia Bri-
tannica Films, Inc. A review of
the function of a purchasing di-
rector which depicts the neces-
sity for teamwork between pur-
chasing and other departments.
Source: EBF — purchase, color,
$200, b w, $100; rental, $7, $4..50.
Inflation In Business, 36 min.,
color, Arthur Andersen & Co.
Deals with problems concerning
Inflation in Business: continued
allowances for depreciation — as
affected by accounting theory
and income tax law; inflation's
effect on a company's profit.
Source: Andersen.
Numerical Control, Industry's
Advanced Production Method,
21 min., color, Boeing Airplane
Co. Planned for technical and
laymen audiences, this film ex-
plains the numerical control
method of automatically machin-
ing complex parts, using punched
or magnetic tape for electronic
direction of all cutting opera-
tions. The processing of a typical
part is detailed: original engi-
neering drawings, how cutter
paths are plotted, calculation of
their three-dimensional descrip-
tions, translating the description
into tape commands via elec-
tronic computers, and the actual
machining operations. Source:
Boeing.
REPORTS ON INDUSTRIAL RESEARCH
The Constant Quest. 28 min.,
color. Gulf Oil Corporation. In-
dustrial research is exemplified in
this study of the scope of opera-
tions at Gulf Oil Corporation's
research center at Harmarville,
Pennsylvania. Depicted is the
constant quest by more than 1,500
employees who do research in
many areas of the oil industry.
This research ranges from new
insecticides to nuclear science,
it develops an airborne mag-
netometer for oil exploration, a
"profile printer" which cuts oil
hunting costs, "In-situ combus-
tion," which uses fire to recover
oil. Source: Gulf Oil.
Man On the Land, 16 min., color,
American Petroleum Institute.
Animated cai'toon tells story of
man's search for power to pro-
duce greater abundance, and for
freedom to live in peace and
enjoy the fruits of his labor.
Traces development of farming
since cave man and dramatizes
the production revolution that
has made American agriculture
our biggest business today. Film
looks to the future, with its rich
promise of plenty for all. Source:
Modern.
A Story of Research, 19 min.,
color, E. I. du Pont de Nemours
& Co., Inc. A resume of the types,
purposes and techniques of re-
search, highlighting teamwork.
The film examines various as-
pects of a research project, how
it is conducted, how research af-
fects our lives. Source: Du Pont.
SOURCES OF FREE LOAN FILMS
Andersen — Arthur Andersen &
Co., 67 Broad St., New York
city.
Assn. Films — Association Films,
Inc., Four Offices: Broad at
Elm, Ridgefield, N.J.; 561 Hill-
grove Ave., La Grange, 111.; 1108
Jackson St., Dallas 2, Tex.; 799
Stevenson St., San Francisco 3,
Calif.
Bell— The Bell System: AT & T
Co., 195 Broadway, New York
7, and local Bell Telephone Co.
general managers and pr depts.
Boeing — Boeing Airplane Co.,
Box 1179, Post Office Box 3707,
Seattle 24, Wash.
Bureau of Advertising — Ameri-
can Newspaper Publishers
Assn., 485 Lexington Ave., New
York 17, or regional offices in
Chicago, Detroit, Los Angeles,
San Francisco.
Bureau C — Bureau of Communi-
cation Research, 26 W. 2.5th
Street, New York City.
Direct Mail Ad — Direct Mail Ad-
vertising Assn., 381 Fourth
Ave., New York 16.
Donnelley — Reuben H. Donnelley
Corp., 350 E. 22nd Street, Chi-
cago.
Du Pont— E. I. du Pont de Ne-
mours & Co., Inc., Advertising
Dept., Wilmington 98, Del.
D-X Sunray— D-X Sunray Oil
Company Advertising Dept.,
Box 381, Tulsa, Okla.
GM — General Motors Corp. —
Three Offices: Western States
— GM Corp., 508 First Western
Bank Bldg., 405 Montgomery St.,
San Francisco 4, Calif. N. Y. City
Parcel Post Zone 1 and Long
Island— GM Corp., Public Rela-
tions Staff— Film Library 1775
Broadway, New York 19. All
other states and part of N. Y.
State not included in above — GM
Corp., Film Library, GM Bldg.,
Detroit 2, Mich.
Goodyear — Goodyear Tire & Rub-
ber Co., Audio-Visual Dept.,
Akron. Ohio: Motion Picture
Dept., Los Angeles, Calif.
Gulf Oil— Gulf Oil Corp., Room
1300, Gulf Bldg., Pittsburgh
19, Pa. (Cont'd on next page)
NUMBER 5
VOLUME 19
19 58
63
FILMS FOR MANAGEMENT Exhibits at Brussels:
SOURCES OF P'REE LOAX FILMS
Jam Handy — The Jam Handy Or-
ganization, Inc. Five Offices:
1775 Broadway, New York 10;
310 Talbott Bldg., Dayton 2,
Ohio; 2:!0 N. Michigan Ave., Chi-
cago 1 : 2821 E. Grand Blvd., De-
troit 11, Mich.; 1402 N. .Ridge-
wood PI., Hollywood 28, Calif.
Kodak — Eastman Kodak Com-
pany, Sales Dept., Rochester 4.
N. Y.
McCormick — McCormick & Com-
pany, Inc., Baltimore 2, Md.
McKesson — McKesson & Robbins,
Inc., 155 E. 44th Street, New
York 17.
Metropolitan — Metropolitan Life
Insurance Company, 1 Madison
Ave., New York 10.
Modern — Modern Talking Picture
Service, Inc. Five Main Offices:
3 E. 54th St., New York 22; 210
Grant St., Pittsburgh 19, Pa.;
1224 Maccabees Bldg., Detroit 2,
Mich.; Prudential Plaza, Chicago
1; 618 Flower St., Los Angeles
17, Calif. (23 other distributing
libraries in major U.S. cities —
see phone book for local source, i
.Mutual— Mutual Benefit Life In-
surance Co., 520 Broad Street,
Newark 2. N.J.
NAM — National Association of
Manufacturers, Film Bure;iu.
2 East 48th Street, New York 17.
( Also from regional offices in At-
lanta, Boston, Chicago, Detroit,
Houston, Los Angeles, Minne;ip-
olis, Pittsburgh, Portland, St.
Louis and San Francisco, i
Remington — Romiugton Rand
Div., Sperry It.and Corp., Vis-
ual Aids Dept., 315 Fourth Ave.,
New York 10, and local otTices.
Standard— Standard Oil Co. (of
Ind.), Advertising Dept., "100
S. Michigan Av"., Chicago.
Sterling — Sterlinjr-Movies U.S.A.,
43 West 61st Street, New York.
Union Pacific — Union Pacific
Railroad, Motion Picture Bu-
reau, 1416 Dodge Street, Omaha
2, Nebraska.
United — Uiiited Air Lines, 36 3.
Wabash Ave., Chicago 3.
Woodward — Woodv/a id Governor
Co., Rockford, 111.
FILM RENTAL A PI RCHASE SOURC ES
AAAA — American Assn. of Ad-
vertising Agencies, 420 Lex-
ington Ave., New York 17.
AMA — American Man.iccenient
Association, Visual Ed. Dept.,
1515 Broadway, New York M.
ANA — Association of National
Advertisers, Inc., 155 E. 44th
St., New York 17.
L'hamber of Commerce — Chamber
of Commerce of the United
states, Audio -Visual Service
Dept., 1615 H Street, N.W.,
Washington 6, D. C.
EBP' — Encyclopaedia Britannica
Films, Inc., 1150 Wilmette
Ave., Wilmette, 111.
Employers — Employers Labor
Relations Information Commit-
tee, Inc., 33 East 48th St.. New
York 17, N.Y.
Fortune — Fortune Films, 9
Rockefeller Plaza, N.Y. 20.
Ideal — Ideal Pictures, Inc., 58
East South Water St., Chicago.
McGraw — McGraw-Hill Book
Company, Text-Film Dept., 330
West 42nd St., New York 36.
Mogensen — Allan H. Mogensen,
45 West 10th Street, N.Y. 11.
McMurry — McMurry-Gold Pro-
ductions, 139 South Beverly
Drive, Beverly Hills, Calif.
NEP— National Education Pro-
gram, 815 Center Street,
Searcy, Ark.
NTL — National Training Labor-
atories, 51 Madison Ave., New
York 10.
Pat Dowling — Pat Dowling Pic-
tures, 1056 S. Robertson Blvd..
Los Angeles 35, Calif.
Strauss — Henry Strauss & Co.,
Inc., 31 West 53rd St., New
York 19, N. Y.
Wolff— Raphael G. Wolff Studios,
Inc., 5631 Hollywood Blvd.,
Hollywood 28, Calif.
Editor's Note: This list will be
available in reprint form at 25c
a copy. Write Business Screen.
Chicago 26, Illinois.
(CONTINUED FROM PAGE 39)
But subjects which feature more
or less static material such as a
loop on education and one on
architecture are not appealing in
spite of interesting elTects gained
by editing.
Problem of Small Screens
Other subjects which feature
landscapes and beautiful pictorial
compositions are not as elTective
here as when projected on a stand-
ard large screen. The relatively
small screen required for continu-
ous rear screen projection is not
an elTective means of exhibition
for this subject matter. Generally,
the long panoramic shots are inap-
propriate, and conversely there
cannot be too many closeups.
Originally the "loop films" were
projected in clumsy, cone-shaped
boxes mounted on a metal pillar
and so located that the center of
the screen was 6 1 j feet from the
floor. Each installation was a sep-
arate unit and was located alone
or in small groups throughout the
pavilion with little consideration
for light conditions. Accordingly,
at least half of the screens were
bleached out by exterior light fall-
ing upon them most of the day.
Furthermore, the sharp low cor-
ners of these contraptions were so
located that a number of visitors
suffered head cuts from inadver-
tently backing into them.
Installations Are Improved
The installations are now
changed and improved. The new
units are so designed that their
screens are at eye level. And deep
light baffles prevent an excessive
fall of extraneous light on the view-
ing screen. Further, partitions have
been constructed so that groups of
these units can play together in a
semi-enclosed area. Their eflec-
tiveness is magnified considerably.
But greater improvements could
have been made, had there been
time and funds for experimenta-
tion. One has only to visit the
British Pavilion where the design-
ers planned in advance for the in-
clusion of a similar exhibit to see
what can be done. Our films are
better; yet they are not as effective
as a bank of 23 British "loop
films" dramatically presented in a
specially prepared area.
A third film exhibit of major
importance is the documentary
film program which has a broad
and impressive representation in
the U.S. theatre adjacent to the
pavilion. Here lilni programs are
scheduled for late morning, after-
noon and evening showing when-
ever the requirements of the "live"
Performing Arts programs give
free time.
Over sixty subjects including
hour-long TV kinescopes were
shipped to Brussels for inclusion
in this program. The films were
originally divided into seven cate-
gories and eleven programs — each
approximately 1 > j hours in length.
The categories included: "Peo-
ple and Places". "Sports and Pas-
times", "Science and Industry",
"The Arts", "Americana", "The
Documentary Classics" and "Med-
icine". A committee was appointed
to select the individual titles and
develop programs. Besides the
writer, committee members were:
A'fhur Knight, film critic and au-
thor; George Stoney, president of
Potomac Films, Inc.; Richard Grif-
fiths, the Museum of Modern Art;
and William Pain, Life Magazine.
The Barrier of Languages
The selection of subjects was
made difficult by the necessity of
choosing films which were mean-
ingful without full comprehension
of the spoken word: The films are
projected only in English. But brief
resumes of each subject, recorded
in French and Flemish, are played
to the audience before each film.
Linfortunately. this language
barrier precluded consideration of
many superb and desirable sub-
jects— for example, some of the
fine films on human relations pro-
duced by Henry Strauss and Afiili-
ated Film Producers. It also made
it impossible to submit kinescopes
of some of our outstanding live
TV dramatic shows for which there
have been many requests.
But in practice, the programs se-
lected and developed before the
Fair opened have been only par-
tially successful. Every subject has
been played at least once before
a good house and has been evalu-
ated. On the basis of this, Mr.
Andre Gregory, assistant to Jean
Dalrymple, is developing new pro-
grams which are increasingly suc-
cessful. It is expected that the film
program will attract an average of
three thousand visitors a day into
the theatre.
Due to the transitory nature of
the audience, long and or slow-
moving subjects do not display
holding power. Neither, apparent-
ly, do lengthy "nuts and bolts"
films no matter how artfully done.
But such totally dissimilar films as
Esso's Eiieii^t'iically Yours, the
classic Window Cleaner, In the Be-
{•iniiin;^, Echo of An Era and Helen
Keller hi Her Story have become
staples of the documentary pro-
gram. I*
I
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in Quality Sound Slidefilm Equipment
+ - + THE McCLURE "PICTUREPHONE"
+ + +
Has a New Corporate Name
McCLURE PROJECTORS, inc.
(but the same dependable, economical and
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— now manufactured and serviced by —
McCLURE PROJECTORS, INC.
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minutes
to tell the story of a miracle
The Mighty Mites of Electronics''
With the speed of missiles, sales personnel throughout America get the
vital facts about transistors. Those "mighty mites of electronics" which
miniaturize the complex circuits of giant missiles, reduce the size of
portable radios to a mere handful of dependable communication. With
sight, sound and animation, this brief film makes the miracle of the
transistor quite understandable. To the men and women all along the
GE radio receiver selling lines, it dramatizes important selling
information about the products. f'w 'p ' - f^ t
Visualizes Faets That Help Se^P
amatizations
•^ Visualizations
•vi' Presentations
^ Motion Pictures
^ Slidefilms
■j^V Training Assist.ct
f.K 19 • HOLLYWOOD 28 • DETROIT 11 • PITTSBURGH • DAYTON • CHICAI
«n3-<^060 Hollywood 3-2321 TRInity 5-2450 ZEnith 0143 ENterpris* 6289 STat* !
BUSINESS SCREEN
L^<>lt>evi C^pp
BIGGEST AUDIENCE IN HISTORY
AWAITS NEW SPONSORED FILMS
No. 6 • Volume 19
PRICE FIFTY CENTS
"'I
4
iSft
Chainnuii of the Bored. He fi-owns on frills like stock options, electric type-
writers and a company personality. To outsiders, in fact, his compaiui seems to
wear a perpetual frown.
In the world of business, companies have personalities just like people. It's
been proved that a prospect who likes your company is more likely to buy from
you. And Mkiny begins with knowiinj. That's one reason why go-ahead com-
panies like Champion Paper, Bethlehem Steel, Alcoa and others make interest-
ing 16mm movies and have MODERN circulate them to other companies.
MODERN promotes and distributes public relations films to 22,000 plants
and offices. Management shows these films to employees to boost morale, to
orient them in business fundamentals, to teach new skills, and to acquaint per-
sonnel with new ideas that lead to a happier, better adjusted life as a worker,
consumer and family provider. The Champion film, PRODUCTION 5118, tells
the importance of expressing our thoughts and ideas clearly to others. MOD-
ERN'S 28 offices often get calls from businessmen for simply "that Champion
film." Films are shown at management seminars, in sales meetings and training
programs, and as "relaxers" during lunch and recreation hours.
The business audience is select, yet only o)ie of many MODERN can pix)vide.
You can reach millions of people in business, government, professional and spe-
cial groups, schools, churches, over television and in the nation's 17,800 the-
aters. Trust your films to MODERN and they will be seen by the audiences you
select.
MODEBN
Talking Picture Service, Inc.
3 East 5ith Street, New York 22
Modern provides the audience for your public relations films
SALES
OFFICES
New York PL 8-2900 Detroit TE 2-4211 Pittsburgh GR 1-9118
Chicago DE 7-3252 Los Angeles MA 9-2121 San Francisco YU 2-1712
ASK ANY
CARAVEL CLIENT...
Allied Stores Corporation
American Bible Society
American Can Company
American Heart Association
Associated Merchandising Corp
Berkshire Knitting Mills
Bethlehem Steel Company
Godfrey L. Cabot, Inc.
Calvert Distillers Company
Cluett, Peabody & Co., Inc.
General Fireproofing Co.
J. C. Penney Co., Inc.
Royal McBee Corporation
Socony Mobil Oil Co., Inc.
Towmotor Corporation
Towle Manufacturing Co.
. . . and many others
The Shortest Distance Between
2 Points Is a STRAIGHT LINE
There are many ways to bring new sales ideas and product information to the person
behind the counter. Some are round-about and ineffective, losing force and sales appeal
at each step. But one sure way is film . . . straight line-direct and economical ... a
film that delivers the full force of the idea— that enthusiastically explains the product.
This is the most effective tool a sales manager can have.
Caravel has been making straight Une films for over a quarter century— films created by
expert craftsmen to the needs of individual clients in dozens of industries. We invite
you to view one or more of these films — either in your office or ours— and find out for
yourself how they were made to deliver the full force of management planning to the
salesman and the customer.
CARAVEL FILMS, INC.
20 West End Ave. (60th St.) New York 23, N.Y. CI 7-6110
PRODUCING BUSINESS FILMS FOR AMERICAS LEADING ADVERTISERS FOR 37 YEARS
JBLIC RELATIONS • EDUCATIONAL* TECHNICAL* TRAINING * MEDICAL... an
arm pictures are no lonjrer tailored for farmers. If you've
?en carrying around a mental image of a farmer, you d
etter get rid of it. There are few business men who are
jt farmers, at least, at heart. Good agricultural motion
ctures are simply good motion pictures on farm subjects,
sople. generally, just happen to like good pictures about
e biggest, the most important and the only factory in the
nrld which operates without a roof.
Among our clients:
American Telephone &
Telegraph Co.
Babcock & Wilcox Co.
Carborundum Company
Cast Iron Pipe Research
Association
E. I. du Pont de Nemours
& Company
Ethyl Corporation
Ford Motor Company
General Motors Corp.
McGraw-lIill Rook Co.
Merck & Co.. Inc.
— and many,
National Roard of Fire
Underwriters
National Cancer Institute
Pennsylvania Railroad
Sharp & Dohme
E. R. Squibb & Sons
The Texas Company
Union Carbide & Carbon
Corporation
U. S. Navy
Virginia-Carolina
Chemical Corji.
Western Electric Co.
many others
FILM CENTER BUILDING
630 NINTH AVENUE
TELEPHONE PLozo 7 0760
NEW YORK 36, N.
Frank K. Speidell, President • Herman Roessle, Vice President P. J. Mooney, Secretary & Treasurer
Producer-Directors: L. S. Bennetts H. E. Mandell Earl Peirce
Alexander Gansell Harold R. Lipman Erwin Scharf
Sales Manager: Sheldon Nemeyer
remember. . .
only byron
can
make
color-correct
prints
®
* true fidelity color duplicates uhich
go far beyond mere color balancing.
* negative-positive color processing
using EK 35mni and 16nini negative for 16mm release.
For information and price list,
write, phone or wire
byron
Laboratory
1 226 Wisconsin Ave., N.W., Washington 7, D.C.
FEderal 3-4000
PRACTICALLY EVERY 16MM FILM PRODUCER IN THE WESTERN HEMISPHERE IS A CLIENT OF BYRON
NUMBER 6 • VOLUME 19 • 11) 5
Golden Dppurtunities
PuK Cover Theme of this issue expresses
lur firm conviction that this year of domes-
ic and world turmoil is also a time of
"Golden Opportunities"' in many lines of
;ndeavor. For those concerned with the ad-
vancement of the arts and science of idea
:ommunication. it is indeed a most challeng-
ng period.
The Congress has expressed its concern
ibout lagging educational progress in the
ciences. languages and vocational programs
n the National Defense Education Act of
958. Title V-'II of this Act. providing for
research and experimentation in more ef-
ective utilization of television, radio, mo-
ion pictures and related media for educa-
ional purposes"" is fortified by an $18 mil-
ion appropriation.
There are other va.st implications in this
\ct for all concerned with audio and visual
nedia (see page 31) and this is most cer-
ainly a time for sober judgment, honest ap-
praisal and utmost cooperation.
■ Within this immediate field of business
ind industrial films "and related media"
uch experimentation and research must be
ided in very way possible. Americans with
kill and experience in every phase of audio-
isual communication must serve if called
ipon: advise, coun.sel and assist without re-
;ard to personal gain.
We do not overlook direct challenges to
irogress in sponsored films all around us.
■or example, the millionfold audiences in
heatres, television and 16mm groups who
re now accessible to sponsors of worthy
lew films from industry, government and
rade groups.
' These "Golden Opportunities" also in-
lude specific media and methods such as
creen advertising (page 32) and the ef-
ective. economical sound slidefilm. B-
OUNDED IN 1938, BUSINESS SCREEN
IS DEDICATED TO THE ADVANCEMENT
OF EFFECTIVE AUDIO AND VISUAL
MEDIA FOR BETTER COMMUNICATION
VITHIN INDUSTRY AND FOR EDUCATION
BUSINESS SCREEN
THE NATIONAL MAGAZINE OF AUDIO-VISUAL COMMUNICATION
IVumher B • Vnlume 19 • 1958
preview of editorial features
Picture of the U.S.A. film Ironi I'an- American World Airways 10
Case Histories of Three Films That Meet Business Problems 17
Golden Opportunity: Today's Immense New Film Audiences 31
The Theatre Screen Advertising Medium: Analysis in Depth 32
Dealers Are the Stars of This New Firestone Picture 3.5
Of Salt and Morton: a Major Producer Presents "White Wonde."". ... 36
A Chance for the Handicapped: Presenting "Employees Only" 37
How to Recruit New Industry for Your Community: Film Ideas 37
A Film Technique Makes Flexi-Van Sales for New York Central .... 38
A New Look at Social Security: ihe Cartoon Sam'l Pilgrim 39
PR Film for the Beverage Alcohol Industry 39
Lipton's Timely Tie-In With the America's Cup Races 40
Experiment in Community Relations: Grant's Open House 41
Business Screen Camera: the World Medical Film Exhibition 42
Sound Slidefilm Reports: How Stauffer Sells With Slidefilms 43
This Sales Mate Sound Slidefilm Sells Medium and Itself 45
Space Age Conference Report: Instrumentation Engineers Meet. ... 50
Business Screen Executive: News of Recent Staft' Appointments 52
Looking at the New Audio-Visual Equipment and Accessories 54
Plus: The National Directory of Visual EnurATioN Dealers
IN NEW YORK CITY
Robert Seymour, Eastern Manager: 489 Fifth Ave.
Riverside 9-0215 • MUrray Hill 2-2492
IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet
Telephone: DUnkirk 7-2281
Issue Six, Volume Nineteen of Business Screen Magazine, published September 30, 1958.
Issued 8 limes annually at six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazine, Inc. phone BRiarqate 4-8234. O. H. Coelln, Jr.,
Editor and Publisher. In New York: Robert Seymour, Jr., 489 Fifth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caron-
delet, Telephone DUnkirk 7-2281. Subscription $3.00 a year; $5.00 twro years (domestic);
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office
al Chicago, Illinois, under Act of March 3, 1879. Entire contents copyrighted 1958 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.
BUSINESS SCREEN MAGAZINE
CASE HISTORY OF A
SUCCESSFUL PUBLIC SERVICE FILM
*
* "HORIZONS OF HOPE'' « live action-anlmation film in Technicolor
Written and Produced for the ALFRED P. SLOAN FOUNDATION, INC.
and the SLOAN-KETTERING INSTITUTE
JANUARY 1955 THROUGH SEPTEMBER 1956:
4
3,516 NON-THEATRICAL SHOWINGS
319 TELEVISION SHOWINGS
_ AUDIENCE: 176,926
ESTIMATED AUDIENCE: 19,772,012
HONOR MEDAL
GOLDEN REEL AWARD
MERIT AWARD
SECOND AWARD
FREEDOMS FOUNDATION
AMERICAN FILM ASSEMBLY
SCHOLASTIC TEACHER AWARD
BOSTON FILM FESTIVAL
1955
1955
1955
1955
®
John Sutherland Productions, Incorporated
LOS ANGELES
201 North Occidental Boulevard
Los Angeles 26. California
Dunkirk 8-5121
NEW YORK
136 East 55th Street
New York 22. New York PLaza 5 1875
PERSPECTIVE!
SEE THE DIFFERENCE
when 16mm Color Specialists
process your color prints
Color Reproduction Company in over 19 years of Spe-
cializing exclusively in 16mm color printing, has earned
a reputation for guaranteed quality which is the Stand-
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and production skills of 16mm color specialists can do
for your 16mm color prints! Send your next 16mm color
print order to Color Reproduction Company!
Write for Latest Price List
'936 Santa Monita Blvd., Hollywood 46, CalUornta
elephone: OLdfiefd 4-8010
Nautilus Polar Journey Shown
in New U.S. Information Film
l-t The Nautilus Crosses the Top
of the World, a new 1 6mm sound
motion picture release from United
World Films, Inc., tells the epic
story of this epic feat of last Au-
gust.
The 9-minute U.S. Information
Service film depicts the launching
of the world's first atomic-powered
submarine and her christening by
Mrs. Eisenhower.
Cameras aboard the Nautilus
have recorded the entire four-day
voyage of l.iS30 miles submerged,
from Bering Strait to the Green-
land sea. with actual sounds within
the submarine, including Com-
mander William R. Anderson's an-
nouncement to the crew at the
moment the ship crossed the North
Pole beneath the ice cap.
Information regarding non-the-
atrical use of the film may be ob-
tained from United World Films.
Inc., Government Dept.. 1445
Park Avenue. New York 29, N.Y.
Motion Picture Jobs Open
With Federal Government
7r The United States Civil Service
Commission is seeking applicants
for motion picture specialist posi-
tions paying salaries from $4,980
to $9,890 a year, in various Fed-
eral agencies in the Washington,
D.C. area. Most of the jobs are
for duty with the Department of
Agriculture and the Department of
the Navy. A few positions may
also be filled in foreign countries.
Positions to be filled include
producer-director, script writer and
editor, and film editor. Only
experienced applicants will be con-
sidered.
Full information concerning re-
quirements is given in civil service
examination announcement No.
157B, obtainable from post offices
or from the U.S. Civil Service
Commission, Washington 25, D.C.
Applications must be filed with the
Executive Secretary, Board of
U.S. Civil Service Examiners, De-
partment of Agriculture, Washing-
ton 25. »
Thete's $ GOOD te$ml
TV TITLES BY KTS
Air Power Stage Seven Our Hero
Fireside Theatre . . . Mama . . .The Hunter
Man Against Crime. ..San Francisco Beat
Crunch Adams. ..The Goldbergs...! Spy
Hopalong Cassidy Follow That Man
Star Theatre . . .Willy . . . Hour of Mystcr>-
j«(/ many others not yet released.
KNIGHT TITLE SERVICE
115 W. 23rd St. New York, N.Y.
BUSINESS SCREEN MAGAZINE
Wilding Specializes in Communicating
Ideas Through Visual Tools that Teach,
Startle, Challenge, Persuade and Tell.
Communications For Business
...SOMETIMES TAKES US UNDERWATER!
CHICAGO
DETROIT
NEW YORK
CLEVELAND
Much of the new HIRAM WALKER picture was shot far beneath the
surface of the ocean presenting problems not encountered in shooting
on dry land. But topside or under water — the picture was the number
one objective to the Wilding crew — who donned diving gear as easily as
they put on clothes. Strong currents, sharks and barracuda notwith-
standing, they captured exciting scenes for the film SECRET CARGO.
\¥ILniNG PICTURE PRODUCTIOJVS, INC.
itrst in Communications for Business
CINCINNATI
PITTSBURGH
TVv/IN CITIES
LOS ANGELES
lor mim/to, TMININC
IVames That Made IVews In The Munth
D
U
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get your message effectively
to any size audience
SHORT & SWEET
THE FLIP-TOP stars at desk-side sales
presentations. Dramatically tells a hard-sell
story without mess or set-up time, without room
darkening. Record and film simply slide into slots.
Polacoat rear-projection screen for startling clarity
in color or black-and-white. Top voice fidelity.
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FULLY AUTOMATIC
THE MICROMATIC is the industry's
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Film advances automatically— always
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ws
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THE AUDITORIUM COMBINATION brings
you fully automatic sound slidefilm projection.
The high powered projector with 1200-watt
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Entire combination packs into two compact,
attractive carrying cases.
There's a DuKane sound slidefilm projector especially made
to bring your message to any audience, from one to thousands!
DuKane's top quality and rugged dependability give you
sparkling pictures and bell-clear sound, now and for many years
of hard use. Simple to operate, even by inexperienced personnel.
For a demonstration in your own office, send in the coupon.
CORPORATION
DUKANE products are sold and serviced by a nation-wide network of audio-visual experts
schnfer and Robins Named
Senior VP's at Jam Handy
■ Appointments dI Everett Sehater
and Russell B. Robins as senior
vice-presidents of The Jam Handy
Organizations are announced by
Jamison Handy, president.
Schafer, now senior vice-presi-
dent in charge of planning and
programming services, has been
vice-president in charge of service
Everett Schafer
development. He has been with
Jam Handy for 29 years.
Robins is resigning as vice-
president and director of Young
Spring and Wire Corporation to
rejoin Jam Handy, in charge of
market development and merchan-
dising services. Until he joined
DuKane Corporation, Dept. "S-gSA. St. Charles
I atii interested in learninR more about DuKane so
projeetors, particularly Q the Fliptop n thi
D the Auditorium Combination
V-1 UE
Illinois
jnd slidefilt
Mirromati
rr) If ;'.iwv
AnnifRxx
riTY XONF, STATR
Russell B. Robins
Young several yeais ago. Robins
had been in charge of Jam Handy
sales stimulation programs and in-
stitutional activities for the food
and farm implement industries.
He is immediate past president
and a director of the Detroit Sales
Executives Club. Ifl'
New Sutherland Subsidiary
To Make Educational Films
John Sutherland, president of
John Sutherland Productions. Inc.,
has announced the appointment of
Dr. Raymond Denno as vice-pres-
ident and general manager of
Sutherland Educational Films..
Inc.. a wholly-owned subsidiary.
Now a producer of nationally
Dr. Raymond Denno
distributed industrial films, Suther-
land is expanding operations to
include the production and distri-
bution of educational motion pic-
tures under the direction of Dr.
Denno. A graduate of University
of California. Santa Barbara. Dr.
Denno has received advanced de-
grees for his work in education at
University of Southern California
and U.C.L.A.
For the past 12 years he has
served as director of audio-visual
services for San Diego County
Schools. He has had 25 years ser-
vice as a teacher and school ad-
ministrator, and has been a fre-
quent contributor to a-v publica-
tions and an otflcer of state and
national education organiza-
tions. 9
MOTION
PICTURES
SLIDE
FILMS
SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.
11 EAST 44th STREET
NEW YORK 17, N.Y.
BUSINESS SCREEN MAGAZINE
O ROOM FOR DOUBT
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inkies
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333 ^Vest 52nd Street, New York City, Circle 6-5470
X UMBER 6 • VOLUME 19 • 195
Picture of the U.S.A.
A Portrait of America from Pan-American World Airv/ays
3NK Ok This country's greatest
problems in the field of world
ITairs is to get other nations to see
s as we see ourselves.
Many highly-qualified observers
f the world scene as it affects the
.'nited States — among them Vice-
resident Richard Nixon — believe
Tat man\ of the troubles we face
1 our foreign relations stem from
distorted image of our country
mong the world's peoples.
Theatrical films, which for dra-
latic reasons often play up heavily
3me of the less attractive aspects
f American life, have had a mixed
m p a c t on foreign audiences,
'raised by some for their "out-
tanding candor." such films have
een condemned by others as "a
rime source of misunderstanding"
f what the real America is like.
Real Good-Will Builders
In a more quiet way. the non-
leatrical sponsored motion picture
as shown itself capable of doing
job of building good-will about
/hich there is little or no contro-
ersy. An impressive example of
fiis type of film is U.S.A.. pro-
luced for Pan American World
airways by Henry Strauss & Com-
lany.
As reported by Pan-Am officials
round the world, U.S.A. has stim-
lated such reactions as:
"Your clii;nifiecl, restrained,
high-level presentation of the
United States is of tremen-
dous interest to people in
Latin America."
"Reaction to U.S. film in
France. United Kingdom.
Spain. Portugal Inily out-
standing. Many have volun-
tarily stated greatest ever."
"Film considered by audience
best e.xumple of national and
industry promotion ever view-
ed. Effect all we could desire."
in light of the fact that the film's
primary purpose was commercial,
such comments are all the more
gratifying. When it was made,
U.S.A.'^A main aim was to highlight
features of this country that would
interest people in paying us a flying
visit via Pan American.
Study in Film Ingenuity
How the film met this purpose,
and also created an informational
and inspirational tool which the
U.S. Information Service consid-
ered worth translating into 29 lan-
guages for showing in 300 overseas
locations, is an interesting study of
film-making ingenuity by Strauss
Translated Into 2^) Laiiiiua^es
Locutions. This I'dii-Ain Film
and Frank Howe. Pan Am's direc-
tor of sales and service training.
First of all. the film had to cover,
in reasonable length and at reason-
able cost, the story of 165 million
people and .3 million square miles
of earth, and 300 years of history.
It had to do this in a way that
would appeal with equal force to
audiences of widely different back-
grounds and interests.
It had to pay its own way as a
sales promotion device, while re-
taining a high degree of artistic
and cultural validity. To work out
these apparent contradictions in a
film that would have unity of feel-
ing, freshness and powerful impact,
a basic framework was developed.
Forces That Shape Our Land
U.S.A. would concentrate vis-
ually on those aspects of America
which would have strong tourist
appeal; but it would explain them
in terms of the historical and cul-
tural forces that shaped the land
and its people. It would help its
audience to know America as one
person gets to know another —
from the texture of his voice, the
characteristic expression of his
face, the present in which he lives
and the past that has made him
what he is.
Translating this ambitious idea
into 45 minutes of screen time
wasn't an easy task. A quarter-
million feet of color film was
screened; over 200 difl'erent pro-
ductions from dozens of industrial,
government and private files. Cam-
era crews went on location to sup-
ply special material not obtainable
from library sources. Tieing all of
this together, special artwork vig-
nettes were assembled or drawn,
recreating the flavor of pilgrim
New England, the pioneer West.
Ariworls with llic ilavoi oi Anicili
lain, red III ■! Si.
and Shuiiin^i at -MH) (herseas
/.s as American as Ap/ilc Pie
and other major historical areas.
The revealing voice of folk music
was chosen to counterpoint and
supplement the narration.
A Picture of Wide Latitude
The result is a motion picture
that ranges America from border
to border and from era to era.
History and geography become a
backdrop for the story of Amer-
ica's people — what they are. what
they do. what they believe; how
they work, and play, and pray.
The quiet serenity of a univer-
sity town; the brash excitement of
a vacation resort; the surging of
mills and mines; the richness of
farms and forests — all these are
skilfully woven together into a
panorama of many lands made
one.
At the end. as the narrator says:
■"When you begin to see the many-
sidedness of the land and the
people, their fulfillments and their
needs, their present and their his-
tory— you feel you are beginning
to know them."
Honored in U.S., Abroad
Recipient of a Freedoms Foun-
dation medal, and honored at such
domestic and international exhibi-
tions as the Edinburgh Film Festi-
val, the Columbus Film Festival,
and the Milan Samples Fair,
U.S.A. joins the noteworthy series
of unusual travel films produced
by Strauss for Pan American, a
series which includes Japan, Spain,
and a forthcoming release on
Tahiti.
Since U.S.A. was primarily de-
signed for overseas showing, only
a very limited number of prints
are available for adult domestic
u.se. Anyone interested should
contact: Supervisor-Films, Pan
American World Airways, 28-19
Bridge Plaza North. Long Island
City^l. New York. ^ »
Aircraft Equipment Maker
Airs TV Spots on Air Travel
A manufacturer of aviation
products has taken to the "air" for
the first time to promote travel by
air. United Aircraft Corporation
recently spotted a 20-second tv
commercial, produced by Trans-
film, in major travel markets. The
tv spots were part of a special
summer campaign just completed.
United Aircraft does not deal
directly with the public, but is a
major supplier of aircraft engines,
propellers and aviation accessories
to commercial airlines. H'
BUSINESS SCREEN MAG .-VZINE
?«
In Color
or Black and
Versatility
V\/hite
Film Processing
WINDJAMMER
First Cinemiracle Production: Eastman Color
Negative Processing and Prints by Tri Art.
MAGNETIC OR OPTICAL
SOUND PRINTS by DU-ART
. . . made from your magnetic striped material to.
bring you lower production and laboratory costs
with superior sound quality.
Mi^^f * Se"<^ ^°^ Technical Bulletin ^6
CORPORATION
(a subsidiary of Du Art Film Labs., Inc.)
I
245 West 55th St., New York 19, N. Y. . PLaza 7-4580
N CANADA: ASSOCIATED SCREEN INDUSTRIES, lid. • 2000 Norlhcliff Av
Montreal, Canadc
NUMBER 6 • VOLUME 19 • 1958
Winners o' National Visual Presentation Awards
To Se Announced at New York Luncheon October 7
Experienced film users know they're putting
their company, their product, their services
on the line when they put them on film.
The impressions which their films make
are lasting and all-important impressions in
the minds of their customers, prospects and
employees. That's why major industrial film
users come to KLING.
KLING Creativity . . . KLING Quality . . . KLING Service . . .
can make your next film a film which does its job impressively.
FILM
PANTRIES IN THh SiXPH Annual
*-^ Awards Competition of the
National Visual Presentation As-
sociation are now being judged
preparatory to announcement of
the winners at the Sales Execu-
tives Club Luncheon at the Roose-
velt Hotel in New York on Octo-
ber 7.
Judging, under the general
chairmanship of Richard Danieilo.
of Manhattan Color Lab, is being
conducted under new and unique
rules this year, which are designed
to insure utmost fairness and to
eliminate the haphazard methods
which are sometimes encountered
in film award competitions.
The NVPA has sought to pro-
vide enough categories and clas-
sifications of visuals so that the
problem of entirely dissimilar sub-
jects made for widely divergent
purposes competing against each
other can be avoided. Awards
are being made in six categories:
Public Relations and Educa-
tional
Employee Relations
Employee Training
Sales Promotion
Sales Training
Point of Sale
In each of three classifications
of use:
Motion Pictures
Films, Transparencies and Slides
(excluding motion pictures)
Others ( Fhp Charts. Flannel
Boards, Mock-Ups, etc. )
What makes the method of judg-
ing unique is a system under which
points are awarded for each of four
criteria:
Script (originality, continuity)
Technique (casting, visualiza-
tion, sound)
Quality (lab technique, sound,
color )
Overall Opinion
CHICAGO: 1058 West Washington, SEclcy 8-4181
HOLLYWOOD : 1416 North La Brea, HOUywood 3-2141
GREEN FILM?
DIRTY FILM?
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Special kits, complete with simple
instructions for Ampro, B&H, East-
man, RCA, TSI, Victor. Write for
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ECONOMICAL . . . EFFICIENT
THE
DISTRIBUTOR'S GROUP, INC.
204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA
NVPA's new judging system was
established after much discussion,
evaluation and pre-testing by
Chairman Dick Daniello's com-
mittee. Technical chairmen for the
six categories are:
Susan Wayne. Seymour Zweibel
Productions
Robert Schweitzer. H. D. Rose
& Co.
Murray Fairbairn. Academy
Productions
J. H. Ricau. Life Magazine
Filmstrips
Richard Jayson. Color Films,
Inc.
David Piel. David Piel. Inc.
And. the panel of judges in each
category are composed of out-
standing users of visuals. Each
judge has pledged to be on hand
to view every single entry in his
category. Judges will not. of
course, sit on categories in which
they have entries.
A record number of entries
were received this year. With
first and second place awards in
each of three classifications and six
categories. 36 awards in all will be
made at the Annual Day of Visual
Presentation on October 7. B'
N.Y. Producers Sign Contract
With Screen Directors Guild
\ The Screen Directors Interna-
tional Guild and the Film Produc-
ers Association of New York
announced on September 4 that
agreement had been reached be-
tween the two organizations on the
terms of a contract covering screen
directors employed by members of
the association.
This contract recognizes the
Guild as the bargaining unit for
directors, and establishes minimum
wages and working conditions. The
contract applies equally to Cana-
dian members of the Guild. 9
SOUND RECORDING
at a reasonoble cost
High fidelity 16 or 35. Quality
guaranteed. Complete studio and
laboratory services. Color printing
and lacquer coating.
ESCAR
Motion Picture Service
7315 Carnegie Ave.
Cleveland 3, Ohio
BUSINESS SCREEN MAGAZINE
Don Malkames (center) examines cine strips on the ' Rendezvous set. John Newlcnd, Director (right),
discusses film quality with Du Pont Technical Representative, Joe Dougherty.
Don Molkames Heltt and son, Karl.
"New DuPont 'Superior' 2...
the finest film I've ever used"
This was the reaction of Don Malkames. A.S.C., Di-
rector of Photography for tlie television series. "'Ren-
dezvous," being produced by Kenco Productions. New
York, for CBS.
After using the completely new DuPoiit '"Superior"
2 Type 936 Motion Picture Film for thirteen half-hour
shows, Mr. Malkames joined the laboratory tech-
nicians in praising the film. Their conclusions were:
Finest grain structure they had ever seen;
Extreme flexibility and latitude;
Captures rich blocks yet picks up
excellent detail in spilled light areas with
no additional fill lighting;
Excellent tonal gradation;
Requires one-third less processing time.
Don states: "This new DuPont film does more to
make my job easier than any other film I know. It
takes a lot of the headaches out of lighting and ac-
tually produces better pictures than you have any right
to expect. Without doubt, 936 is the finest negative
stock I've ever used."
For additional technical information on DuPont
Type 936 Motion Picture Film, send the coupon below :
Du Pont Photo Products
Department
BS-9
2432-A Nemou
s Building
Wilmington 98,
Delaware
Please send r
ne technical d
3 to
on the new
Supe
rior"
2 Type 936 filir
Mr,me
.4r/Wre«
r:iy
Better Things for Better Living . . . through Chemistry
.13
ME>V!
t Major Advante in film Reel Construction
>RECISION DIE-CAST ALUMINUM
HUB COMBINED WITH SPECIAL
rEMPERED STEEL REELSIDES MAKES A
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ViUCH MORE STURDY - TRUER RUNNING
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te ossured o lifetime of film ptolecti<
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kVnfe for complete iniormalion.
REELS AND CANS • 16 mm 400 (I through 2000 ft.
COMPCO corporation
THE BUYERS READ AND USE
BUSINESS SCREEN MAGAZINE
Films for industry To Be
84th Semi-Annual Meet!
"Films and Television in Indus-
try and Education"" will be the
iheme of the 84th semi-annual con-
tention of the Society of Motion
Picture and Television Engineers.
October 20-24 in the Sheraton-
Cadillac Hotel. Detroit. Michigan.
Program chairman for the con-
\ention is C. E. Heppberger. Na-
tional Carbon Company; associate
chairman is Harold W. Kinzle.
Wilding Picture Productions. Inc.
Fourteen different units have
been designated under the broad
general theme of the convention.
Topics and topic chairmen in
charge of collecting and processing
technical papers for the event are:
List of Topics, Chairmen
""Color Photography."" John P.
Breeden. Film Service Section.
Ford Motor Co.; "Instrumentation
and High-Speed Photography.""
Richard O. Painter. Experimental
Engineering Department. General
.Motors Corp.: "Laboratory Prac-
tices." Philip E. Smith. Eastman
Kodak Company; ""Nontheatrical
Production and Techniques."" John
Flory. Advisor on Nontheatrical
Films. Eastman Kodak Company
(Industrial Phase); O. Stephan
a Major Topic at SMPTE
ng in Detroit Oct. 20-24
Knudsen. Iowa State College (Uni-
versity Phase ).
"Sound Recording and Repro-
duction,"" Gordon L. Ellsworth.
Experimental Engineering Depart-
fiient. General Motors Corp.:
"Standards and Standardization.""
A. C. Robertson. Eastman Kodak
Company; "Studio Lighting and
Practices." Dennis Gillson, Na-
tional Film Board of Canada;
■"Television — Concepts and Prac-
tices." Edgar J. Love. WJW-TV.
Detroit (Commercial and Indus-
trial): Allan M. Deland. Educa-
tional T\' and Radio Center. Ann
Arbor. Mich. ( Educational ) ; Rod-
ger J. Ross. Canadian Broadcast-
ing Corp. (Film Techniques);
E. W. D".\rcy. DArcy and Associ-
ates ( International Television and
Multilingual Films).
"Theatre-Projection Practices.""
Fnmk H. Riffle, Motiograph. Inc.;
""16mm Color Intermediate Neg-
ative Positive Release Printing, a
Seminar."" Robert A. Colburn.
George W. Colburn Laboratories.
Session on Lab Practice
The session on Laboratory Prac-
tice will open the SMPTE tech-
nical discussions on the momins
of October 20. Emphasis in this
session will be on equipment and
film processing problems.
Following the get-together noon
luncheon will be the symposium
on 16mm Color Intermediate Neg-
ative Positive Release Printing, in
which seven panel members will
participate in informal discussion
and consider questions from the
audience. The evening program
will comprise documentary and
educational film production sub-
jects of popular interest.
All-Day Meeting on Films
Both morning and afternoon ses-
sions on October 21 will be on the
general topic of Films for Indus-
try and Education. A panel dis-
cussion of all papers presented
under this topic will conclude
these sessions. Presentation of
SMPTE Awards will be made at
the evening session.
Morning session October 22 will
consider Television Equipment
and Practices; equipment improve-
ment and application problems
will be emphasized. The afternoon
session topic will be Kinescope Re-
cording Problems and Equipment,
and will cover kine evaluation, con-
trast reduction, new recorders and
production aspects. Annual cock-
( C O .N T I N U E D ON P .A G E 16)
LOOK to the book, . .for every film requirement
It's FREE . . .on request
Reams of copy could not convey the full Calvin story
to our clients and prospeaive customers! However,
this four-color, 12-page brochure presents Pictorially
the scope of our motion picture operation. VC'e would
like to send you a copy today for your reference
library, so that you might become
better acquainted with our ability to serve you.
. . You are cordially invited
rsoiiiilly inspect our facilities. ] ] 05 Truman Road
AN ILLUSTRATED GUIDE TO
production — producer services
and all film laboratory ser\ ices
THE CALVIN COMPANY
INCORPORATED
Kansas City 6, Mo.
BUSINESS SCREEN M.AG.\ZIN-E
-f.-^^e^M3-2l 7/18/58
-r?M3-21 7/I8/S8
-r.^M3-2] 7/18/58
REIEASEI2_2| 7/18/
NUMBER 13 ^' I I '^/
— ipmiiiBBia
RELEASE |2.2i 7/18/58
NUMBER ••' *•' ' I '^/ ^^
«',.V;?M3-21 7/18/58
mfm
umam^
AGA NST
M SLABELED
OR ILLEGIBLE
LEADERS ON
mnP^RELEASE PRINTS
jHi»iitV282A
^282A
^282A
ji282A
number' 13-21 7/18/5o
SLm:erM3-21 7/18/58
numbe" 7/18/58
NUMBER^ 13-21 7/18/58
13-21 7/18/58
release
N U M P c p
At CFI, hand labeling head leaders
on release prints is obsolete.
Identification data, inscribed in the
negative leader, is reproduced
in the head leader of ea°ch
release print. When reinforced
with white opaque cellophane
tape, the result is a more
cLurable leader, which is easy to
read and 100% accurate.
c.iCK & W""E 57(1
BlACK&WHaU]0
PRINT NUWB^'
BiACK*wHirr5lO
PRINT NUMB£«_
pRlNTNUMJiL
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PRINT NiJ«6£i
CONSOLIDATED FILM INDUSTRIES
959 Seward Street, Hollywood 38, California Hollywood 9-1441
521 W. 57th Street, New York 19, New York Circle 6-0210
the billion dollar question:
how
can you
increase
sales?
[HE INEXPENSIVE ANSWER
Ttirough a sales and
product training
program that will teach
salesmen how to:
1. present a favorable
company Image
2. put into action principles
of good salesmansliip
3. tell a convincing product
story
4. get tlie order by asking
for It.
Fred Niles Productions
custom-tailors
successful sales and
product training
programs to fit your
budget and your needs.
Fot further information
without obligation, call
FRED A. NILES
PRODUCTIONS. INC
22 W. HUBBARD ST.
CHICAGO 10, ILL.
SU 70760
(CONTINUED FRO [VI PAGE 14)
tail party, banquet and dance is
scheduled for that evening.
Three sessions are scheduled lor
October 23. Morning session will
deal with Machine Language
Translation; afternoon session witii
Designing for International Tele-
vision; and evening session with
CI osed- Circuit Television for
Teaching.
Morning session on October 24
will be devoted to Sound. Subjects
treated will include recording,
editing, re-recording, the effect of
developing time upon distortion in
variable-area recordings, and a
single-system editorial synchronism
using magnetic soundtrack. Closing
technical session that afternoon
will be on Instrumentation and
High-Speed Photography. H'
SMPTE Honors George Lewin
With 2 Awards in One Year
George Lewin. chief. Pictorial
Engineering Office. Army Pictorial
Service. Long Island City. N. Y..
has become the second man in the
history of the Society of Motion
Picture and Television Engineers
to be honored with two awards in
one year.
He has been designated as re-
cipient of the Samuel L. Warner
Memorial Award for outstanding
contributions to sound for motion
pictures, and the Journal Award
for the outstanding paper published
in the SMPTE Journal during the
preceding year.
Lewin became connected with
sound recording with the installa-
tion of this equipment at the Para-
mount Studios in Long Island in
1928. He was a pioneer in the con-
version to magnetic recording for
motion pictures in the Signal Corps
Photographic Center, which later
became the Army Pictorial Center.
His discovery in 1957 of the
phenomenon of transparency of
magnetic coatings to infra-red light
sources and the development of its
application to dual sound repro-
duction from either the magnetic
or the underlying optical track was
a significant contribution. Among
his other accomplishments are the
development of the "reversible"
system for narration recording and
the ■"magnetic loop" system of lip-
synchronizing, now used at the
Center and adopted in various
forms throughout the country
Lewin also was a contributor to
the development of the 1/4" syn-
clvonous magnetic tape.
Lewin has been a SMPTE mem-
ber for more than 25 years. He
has been a Fellow since 1954, and
in 1955 and 1956 served on the
Board of Governors. Presently he
is Department of the Army liaison
representative on the Sound.
Screen-Brightness and Film-Pro-
jection Practices Committees. ^^
* * *
12 Million View U.S. Steel's
Films in First Half of 1958
• Motion pictures sponsored and
distributed by United States Steel
Corporation were seen by audi-
ences totaling nearly 12.000.000
people during the first six months
of 1958.
A report on the operation of
the corporation's five film distribu-
tion centers showed 11,601,764
persons in attendance at 31.201
showings of U.S. Steel films.
Most popular movie in the U.S.
Steel library was Jonah and the
Highway, which was seen by
nearly 6.000.000 people. Another
favorite was Knowing's Not
Enough, a safety film shown more
than 3.600 times during the six
months to audiences totaling more
than 200,000.
More than half a million persons
sa'v Mackinac Bridge Diary, a col-
orful picturization by the American
Bridge Division of the five-mile
long suspension bridge across the
Straits of Mackinac in Michigan.
Another version of this film, nar-
rated by Lowell Thomas, is now
being shown in theatres under the
title The Five Mile Dream.
Each of U.S. Steel's film distri-
bution centers maintains multiple
prints of 32 difTerent film subjects
.ivailable to educational, social, fra-
ternal, social and other groups.
Sixty-four percent of this year's
showings have been to educational
groups.
U.S. Steel's distribution centers
are in Chicago, Pittsburgh, New
York City, Birmingham and San
Francisco. Frank B. Greenleaf,
supervisor of the Chicago center,
is this year's president of the Indus-
trial Audio-Visual Association, fl'
Film on Automotive
Safety is Popular :
if Your Safety Fir.s!.'
13' _> minute color film
sponsored by the Auto- 1
mobile Manufacturers
Association, has been'
seen by almost 26 mil-j
lion people since its in-j
troduction 1 5 months
ago. The film has had
7.467 group showings!
and 314 telecasts; the]
number of live viewers]
totaled 523.925. m
*
Industry Producers Group
Hears Navy's Film Program
The Navy's motion picture pro
gram was outlined for members ol
the Industry Film Producers Asso
elation. Los Angeles, at their Sep
tember meeting.
Speakers were Lieut. Com
mander Fred Hewitt. Officer-in
Charge. U.S. Navy Motion Picture
Office. Hollywood, and Lieut
Commander Robert R. Wagner
Photographic Officer, U.S. Navyj
Air Missile Test Center, Point
Mugu. The first speaker discussed]
the over-all Navy motion pictun
program, and the second describe
filming activities at Point Mugu
and told of the forthcoming Pacific
Missile Range.
Members of the IFPA were
guests of Harold Scheib, president
of Cinema Research Corporation,
at a buffet supper preceding the
meeting, and were taken on a tour
of the company's facilities. S'
New Low Air Freight Rates
Announced for Film, TV Tape
New low air freight rates for
film and television tape have been
put into effect by Emery Air
Freight Corporation between Chi-
cago. New York, and Los Angeles
and 43 key cities in the U. S.
The new rates, lowest in com-
pany history, will save from 10
cents to more than $40. depend-
ing on weight and distance, on
shipments to more than 214 tv
stations, Emery said. The re-
vised schedule also sets a new low
minimum of $3.40.
Emery, largest domestic freight
forwarder in the United States,
also operates to Europe and the
Middle East and across the Pacific
to Hawaii and Australia. The
company's service includes pick-up
of cargo at the point of origin,
supervised dispatch of the ship-
ment by the first and fastest carrier,
and delivery to the ultimate des-
tination. 9
A heavy carrier, with a unique
and revolufionary service, saves
executive man hours every day by
describing its operation and its
benefits to shippers through a
new film. The script was
written by . . .
Film Scripts Associates
550 FIFTH AVENUE • NEW YORK 36, N. Y.
For the script you need
Write or call PLaza ?-6Jt5i
%
BUSINESS SCREEN MAGAZIN
1
Artists of the arc-light come to us with a multitude of problems^
some "never before attempted." We give freely of our
time and experience.
But lighting is only one phase of film-making. Topflight
cameramen, producers, directors, editors and recording engineers come
in w/ith their own unique problems— some "never before attempted."
Because no one man alive knows everything
there is to know about making motion pictures, we employ
outstanding specialists in each category. Collectively we
add up to more know-how than any organization east
of Hollywood.
So look upon CECO not only as headquarters
for renting, selling and servicing the world's finest
professional equipment. Look upon us as friendly
people you can come to for creative help. If
you are eager to rise above cliche
picture-making, scrape off the old techniques
and let us help you apply a few coats of
bright imagination. Come in— anytime.
■ H P o i n t :
DUCATION
; How to assist custom-
g correct working pro-
ndling an improved
t.
orking With Skydrol",
id-color motion picture
hemical Company.
and general acceptance
iIk fluids, *SKYDROr
.md -SKYDROL 509
L been one of the major
ion safety during recent
mthetic fluids contain
em markedly superior to
ey do require different
storage and application.
e procedures in simple
s and technicians is the
'orking With Skydrol".
jeing presented to each
as an aid in simplifying
from airline operators,
s and abroad, has been
ie result that Monsanto
n customer goodwill,
arallel situation in your
•rested in the technfques
king With Skydrol" so
ir letterhead for a free
ilcQLONE
of the world
ood 28, California
I. R.V.; US l':;t. Off.
■^yngBOBniflUmH
^ST"
■■^■^1^
^g BURKE & JAMES, INC ^|
inRHF^HHpi^'
^^^^^^Bj^^^^^l
X UMBER 6 • ^•OLUME 19 • 195
the billion dollar q
"LET THERE BE
THE INEXPENSIVE
Through a sales and
product training
program that will teach
salesmen how to:
1. present a favorable
company image
2. put Into action principles
of good salesmanship
3. tell a convincing product
story
4. gel the order by askmg
for It.
Fred Niles Productions
custom-tailors
successful sales and
product training
programs to fit your
budget and your needs.
For further information
without obligation, call
FRED A. NILES
PRODUCTIONS, INC.
22 W. HUBBARD ST.
CHICAGO 10, ILL.
SU 70760
iiic ucvcujpiiiciii iM iiic 1 -+ >yu-
ch'onous magnetic tape.
Lewin has been a SMPTE mem-
ber for more than 25 years. He
has been a Fellow since 1954, and
ago. ine mm has had
7,467 group showings
and 314 telecasts; the'
number of live viewers
totaled 523,925.
When the Gods of Film Creation say— "Let theiin
light!"— CECO'often has a hand in it. Not onJ
we have the largest assortment of lighting eji|,
ment to be found this side of the Rockies, wf i-
have a staff that w/ill put together any combin,„
for any effect, whether it's for studio or locatic li
lighting as in photography, CECO*always gi\; :
hand to Creative Talent. If we can't throw lig oi
the subject, nobody can. So try us— anytime. , {
ADDITIONAL PRODUCTS
Camera Equipment Company offers
world's largest and most comprehensive k
of professional cameras accessories, lighig
editing, processing, and animation eqp<
ment. The quality product isn't made lal
we don't carry. See our splicers-expo '
meters - projectors - screens - marking pi
and pens-editor's gloves-editing machi s
racks, barrels, and tables-stop watches.
Oxberry Animation Stand
Designed to accommodate all Stancr
16mm and 35mm cameras and stop-moa
motors, it features electric zoom, underli;
ing, top lighting, and a compound with e
west, north-south and rotating moveme
Zooms from 3 to 1 2 field with 25mm .
and larger with adaptor 15mm lens. Ti
top 21"x27" and 39" high. Made
welded steel, it utilizes 3 point floor susf
sion.
550 FIFTH AVENUE
NEW YORK 36, N. Y.
For the script you need
Write or call PLaza 7-6i5J,
BUSINESS SCREEN MAGAZINE
SSmin CECO Professional Film
Viewer with Double System
Magnetic Sound Reader
Easy threading, portable. Views film
on large 6"x4'/2" brilliantly illumi-
nated screen. Also available with single
system optical sound reader, or as a
viewer only. Counter (illustrated) is op-
tional, and can be easily attached.
Available in 16mm models.
Arri 35 Sound Blimp Model 400
For 200 ft. or 400 ft. magazines.
Camera on its synchronous
motor base is cushion-
mounted on rubber blocks. The
important reflex viewing feature
of the ARRIFLEX 35 is re-
tained. Follow-focus is incor-
porated. No gears are required
around the lens mount. A finger-
tip dial permits the shutter to be
turned over manually. Illustrated
on CECO Balanced TV Head.
AKG Polydirectional Condenser
Microphone Model C-12
Especially designed for TV, Recording
and Sound Film Studios. Features
switch box for remote control of
directional characteristics, providing
omni-directional, cardioid, figure 8 and 6
intermediary patterns. Adjustable
mike conforms with studio reverberation.
Other AKG Microphones available.
Mole-Richardson Senior Solarspot
Accepts 2000-5000 Watt globe.
Features easy-to-remove condenser,
rudder-type focusing handle with
fingertip control, and quick-acting
door catch. Elevates from 43" to
100" (2 lifts). Lightweight but ex-
tremely rugged. MR arcs and other
incandescent models to suit your
every lighting need.
agnasync Portable
ignaphonic Sound Recorder
idel X-400
ir 16mm Magnetic film.
impletely synchronous. Can
operated in stacked posi-
on (shown) or as a console
ait. Ideal for low budget
oducer. MARK IX and
AFARI Models, and Dub-
:rs also available.
SALES
SERVICE
RENTALS
• CECO trade
lera Equipment CO^^POxy
(£flni€Rfl €ouipm€nT (o.,inc.
315 West 43rd St., New York 36, N. Y.
^^" JUdson 6-1420
n
1
Wrilc HM "Lens
H.Mik
"■;,::.":;:,
ns lilt
1
BURKE
A
JAMES,
INC
Oil
1
1
in Point:
DUCATION
,• How to assist custom-
g correct working pro-
ndling an improved
t.
orking With Skydrol",
id-color motion picture
hemical Company.
■^•■^■^.
m^,
and general acceptance
Lilic fluids, *SKYDROr
. and * SKYDROL 50e
e been one of the major
ion safety during recent
mthetic fluids contain
em markedly superior to
ey do require different
storage and application.
e procedures in simple
s and technicians is the
'orking With Skydrol".
aeing presented to each
as an aid in simplifying
from airline operators,
s and abroad, has been
le result that Monsanto
n customer goodwill,
arallel situation in your
irested in the technrques
king With Skydrol" so
ir letterhead for a free
i/ifGLONE
of the world
ood 28, California
• r . T' '' rr Off.
\ U M B E R 6
VOLUME 19
the billion dollar c
THE INEXPENSIVE
Through a sales and
product training
program that will teach
salesmen how to:
1. present a favorable
company image
2. put Into action principles
of good salesmanship
3. tell a convincing product
story
4. get ttie order by asking
for it.
Fred Niles Productions
custom-tailors
successful sales and
product training
programs to fit your
budget and your needs.
For further information
without obligation, call
FRED A. NILES
PRODUCTIONS, INC.
1/ ^
m
22 W. HUBBARD ST,
CHICAGO 10, ILL.
SU 70760
CECO Synchronous Stop
Motion Motor For
35mni Mitchell Camera
Three speeds, V4 - Vi - \ second or Va -
\<i - 1 second. 1 10-volt AC operation.
Easily mounted on camera, needs no
special tools. Equipped with frame
counter. Available for 35mm Standard
Bell & Howell cameras. Stop Motion
Motors available for 35mm Standard
Bell & Howell, I6mm Arriflex, and
16mm Cine Kodak Special.
If CECO
doesn't have it . .
IT ISN*T MADE!
Tewe Directors Viewfinders
Available in three models (/ lo r: small.
Model B, Model C) for 35mm motion
picture camera fields. Models B and C
also for motion picture TV cutoff and
Image Orth aperture. Model C has
an adjustable built-in mask for various
35mm motion picture aspect ratios.
Comes with leather case.
Small model for 1 6mm and 35mm.
16mm Model A also available.
..It a HI
Weinberg-Watson Modified Version
of Kodak Analyst 16mm Projector
Gives flicker-free projection al
speeds from 6 to 20 frames pei
second. Single frame operation
forward and reverse without da
maging film. Quick transition from
continuous to single frame.
Krylon Dulling Spray and
Craftint Spray Paint
Krylon Dulling Spray
Eliminates glare from reflecting
surfaces. Dries in seconds. Harmless to
high polish finishes. Easily removed.
Craftint Spray Paint
For fast effective touch-ups on
backdrops or scenery. Available in dark,
medium and light grey, black and white.
FRANK C. ZUCKER
k f
Panavision Brightness Mater
Represents a new high in versatile,
foolproof light measuring. Small in
size, light in weight. Provides an ob-
jective, accurate analysis of screen
brightness. May be used for deter-
mining exposure levels of distant sur-
faces. Multiplier filters, incident light
attachment available.
c.Tonous magnetic tape.
Lewin has been a SMPTE mem-
ber for more than 25 years. He
has been a Fellow since 1954, and
(£flni€Rfl €ouipm€nT (o.,in<
315 West 43rd St., Nev(^ York 36, N.Y. • JUdson 6-142
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7,467 group showings
and 314 telecasts; the
number of live viewers^
totaled 523,925. f^
550 FIFTH AVENUE • NEW YORK 36, N. Y.
For the script you need
Write or call PLaza 7-6i5i
BUSINESS SCREEN MAGAZINE
IREE NEW SPONSORED PICTURES THAT INTERPRET INDUSTRIAL PROBLEMS
ralifornia iHl Kxplains lis
Xew Braiiil Name in Dt'alorxi
onsor: California Oil Company
ilTLii: Operation Big Change, 30 min., b/w
& color, produced by Walter Engel Produc-
tions.
California Oil Company, a subsidiary of
tandard Oil Company of California, has been
larketing "Calso" gasoline in the Northeast
i)r a number of years. Recently, to more fully
jordinate its marketing activities, the com-
any has switched its brand name to "Chevron,"
widely-known name in the West where 10,000
jrvice stations display the emblem.
California Oil is using this film, Opeiaiiun
Vbove: Alfred Wall, president of California
)('/, explains reasons for "Big Change."
Ug Change, to show the 2000 Eastern Calso
lealers why the change is being made, and the
dvantages it will have for them.
Because of a last minute decision by the
ompany to make the film, Walter Engel Pro-
luctions drew the unenviable task of complet-
ng the whole film from contract to delivery
n three days. Nevertheless, the picture shows
jractically no signs of hasty production meth-
ds. Talks by Calso officials explaining the
:hange come off believably, as do scenes taken
it advertising conferences at Batten, Barton,
Durstine & Osborn. Westbrook Van Voorhis
larrates portions of the film. 5S'
NOW'EXISTING LIGHT"
COLOR PHOTOGRAPHY
• Coated l".F/0.95 Lens $249.
• Coated 1V2"-F/1.0 lens $249.
iil.iMe Ic
»URKE & JAMES, INC
321 S. >A>abash Chicago 4. Illinois
TiM*liiiical Film Tells fiitory
4»f falass in Kufiinvorinfi
Sponsor: Corning Glass Works
Title: The Nature of Glass, 37 min., color,
produced by Paul Hance Productions, Inc.
A Designed for technical audiences, this film
tells the story of glass as an engineering ma-
terial. It describes the unique basic structure
of glass and illustrates major types of glasses
and their characteristics. Production and finish-
ing processes are shown, along with some of
the manifold end uses of glass as an engineer-
ing material.
In a laboratory experiment, the picture shows
a slender bar of specially treated glass bend —
but not break — under the weight of 200 pounds
of steel. The viewer sees the making of a glass
delay line for an early warning radar system
and watches the deadly efficiency of a glass-
nosed missile that senses the heat of a bomb-
er's motors to track it down and destroy it.
Prints are available on free loan to industrial
and technical groups and schools of college
level and above from Association Films, Inc. Ifl"
Visiiaii%in;£ flio Proiilems o£
GettinjSf Oil From the Sea
Sponsor: Reynolds Metals Company
Title :^ M//e to El Dorado, 27 min., color,
produced by MPO Productions, Inc.
> This film takes its title from the fabled city
of gold sought for centuries by Spanish ex-
plorers. The mile to the modern "El Dorado"
is a mile straight down — through the waters of
Lake Maracaibo in Venezuela to one of the
world's richest oil deposits.
The film depicts the beauty of the Venezuelan
countryside and shows how oil production has
helped to modernize the nation. It also shows
the special problems presented by offshore
operations in the lake, and how modern tech-
nology is solving them. Aluminum-jacket
offshore drilling platforms and aluminum
underwater flow lines are among the new
developments covered.
A Mile to El Dorado is available to inter-
ested groups through all offices of Association
Films, Inc. 9
Below: vice-presidents J. M. Stuart (Reynolds)
and Larry Madison, MPO, at preview.
The Case in Point:
PRODUCT EDUCATION
The Prohle/li: How to assist custom-
ers in establishing correct working pro-
cedures for handling an improved
chemical product.
The rihn: "Working With Skydrol",
a 15-minute sound-color motion picture
for Monsanto Chemical Company.
The introduction and ^t;encral acceptance
of the fire-resistant hydraulic fluids, '"SKYDROIT
for piston-engine aircraft, and "SKYDROL 50G
for jet-engine aircraft, have been one of the major
contributions toward aviation safety during recent
years.
While these synthetic fluids contain
properties which make them markedly superior to
petroleum-base fluids, they do require different
procedures in handling, storage and application.
To explain these procedures in simple
terms to airline mechanics and technicians is the
purpose of the film "Working With Skydrol".
Copies of the film are being presented to each
airline using the product, as an aid in simplifying
their training problem.
Response to date from airline operators,
both in the United States and abroad, has been
most enthusiastic, with the result that Monsanto
has gained considerably in customer goodwill.
If you have a parallel situation in your
business, you will be interested in the technfques
which have made "Working With Skydrol" so
successful. Write on your letterhead for a free
screening print.
1521 cross roads of the world
hollywood 28, California
*rr.VDROL: Monsanto T.M. Res. U.S. Pat. Off.
TTT I 1 \
NUMBER 6
VOLUME 19
19 58
RIGHT off the HEEL
On Tw4» Signifi<-aiil >'4'\v Filiiis antl an Au<!i«>n4M'
Kopurl fr«»ni D<»\v on a Tlir4>«'-Y«>ar Film .Sn<*4-<'»i<«
"A" Edgar M. Queeny, Board Chair-
man of the Monsanto Chemical
Company, has long been an en-
thusiastic advocate of his com-
pany's extensive and useful film
program. Mr. Queeny knows films
and their power to serve many
purposes as few men do. He not
only understands commercial util-
ization, but most singularly, pro-
duction methods — probably better
than many professional film-mak-
ers do.
As an avocation. Edgar Queeny
has carried his cameras to remote
locations around the earth, pictur-
ing— with rare insight — nature and
the primitive life he found. His
films, which he photographs, di-
rects and edits by himself, with
an assistant, have won the admira-
tion of hundreds of perceptive crit-
ics and the respect of the motion
picture production fraternity ev-
erywhere.
Made for Ducks Unlimited
During the past year. Mr.
Queeny has spent all his spare
time producing a new film for
Ducks Unlimited, an organization
which does immense good for con-
servation throughout North Amer-
ica. Called The Big Coiinlry, the
45-minute color film is a pictorial
record of the Alaska sock-eye Sal-
mon as it comes in from the sea
to spawn in the far upland streams
where it was born.
Underwater photography, which
culminates the film, is particularly
noteworthy, showing the spawning
process in great detail. But the
film also depicts — and most rever-
i;ntly — the physical magnificence
of our new state. Time is spent on
the salmon rivers to record the
fishing activities of the world's
largest carnivore — the Alaskan
brown bear.
A Superb Motion Picture
The Big Country is a superb
motion picture in every detail —
photography, narration and an orig-
inal score by Gene Forrell. Pro-
Juction costs alone — undertaken
by Mr. Queeny as a contribution
lo Ducks Unlimited — have been
estimated in the trade to be in the
neighborhood of $100,000. It is
hoped that this fine film may be
seen by as wide an audience as
possible. y'
".Sol'l An a 4'l4>ii«l** anti
Us 2:t Million Vi4'\v4'rN
tV An educational motion picture
on the benefits of softened water
in the home has won an estimated
23 million viewers in the three
years since it was made.
Reporting distribution figures
for its 24-minute color film, Sojt
As A Cloud, The Dow Chemical
Company said it has been shown
to more than 15.000 individual
group meetings and on 378 televi-
sion broadcasts. Dow is a leading
producer of ion exchange resins
for water softening systems.
Dow first undertook a national
education program on the need for
improving the quality of water
used in the home in 1953. Since
that time, more than a million
pieces of literature have been pro-
vided to teachers, home econo-
mists, and other infiuence leaders
throughout the country.
As a part of this program, Sojl
As A Cloud was sponsored by Dow
in 1955 and placed in distribution
through Modern Talking Picture
Service, Inc. The film tells how:
"The gentle rain falls softly on
the land — and soft it is when first
it falls. But when we use it in
our home — to drink, to cook, to
clean, to wash — minerals from the
earth have made it hard. What
does hard water mean to us? What
is it? What can we do about it?"
In almost three years of con-
tinuous distribution, 15,576 meet-
ings of all kinds with an audience
total of 931.490 saw the motion
picture. On 362 tv stations, pre-
senting 378 telecasts, an audience
estimated at more than 22.000.000
also saw the film.
The film has been used in high
schools and colleges, in county
home demonstration meetings, in
service clubs and women's club
meetings, by the water softening
industry and by many business and
private groups.
Reports and audience comments
have supported Dow's confidence
in Sojt As A Cloud.
"I consider this one of the best
teaching tools." said an assistant
professor of the textiles department
at Ohio University.
"We all enjoyed this informa-
tive film," reported a safety direc-
tor at Schofield. Wisconsin. "It's
surprising how little we know
about the water we use." I*
"Mid-East ProliN'** a Tini«'lv. Informal ive Film
•m- Today much of the world's at-
tention is focused on the Middle
East, where new ideas and ways
from the modern world converge
to threaten old patterns of life for
every nation in North Africa,
Southeast Asia and West Africa.
Long dormant, this ancient land
has been propelled into the midst
of twentieth century civilization.
Turbulent political problems and
Below: to some the Middle East
brings visions of Oriental rugs.
Arabian arts and architecture . . .
alignments followed the discovery
of vast oil resources. The old
order is struggling with pressures
from Western democracy, and
from Russian Communism. A new
nation, Israel, has established roots
in the midst of unwilling neighbors,
and bitter antagonisms threaten the
peace.
The ultimate resolution of these
manifold problems is destined to
play a significant role in the future
of all human history.
Significant in This Era
These conditions lend particular
timeliness and significance to Mid-
East Profile. 28'j-minute 16mm
sound film produced for the Com-
mission on Missionary Education
by Film Productions International
under the supervision of the Broad-
casting and Film Commission of
the National Council of Churches
of Christ in the U.S.A.
Cooperatively sponsored by I 1
member communions of the Na-
tional Council of Churches, the
film is related to the current inter-
denominational foreign mission
study theme, "The Middle East."^
Filmed in the Middle East in
color, Mid-East Profile explores
the powerful and conflicting forces
at work there, and presents the
opportunities open to Christian
missions to help form a revitalized
society.
To understand the Middle East,
the Christian must understand
Islam, for 95% of the area is
Muslim. The film examines the
principles of Islam in detail, and
explains in what ways it differs
from C h r i s t i a n principles and
practice.
U.N. President Interviewed
A high point of Mid-East Profile
is an interview with Dr. Charles
Malik, Lebanese educator and
diplomat and Greek Orthodox
Christian, who argues the point
that the Protestant and Eastern
Orthodox churches can and must
make a unified approach to the
Middle East.
The film depicts some of the
work now being carried on in the
Middle East by Christian mission-
ary groups in the directions of
more widespread education, medi-
cal and hospital care for those who
cannot pay, educational programs
for women, improved crop quality
through agricultural training, reli-
gious education by Arab pastors
and teachers trained in the Near
East School of Theology — and
printing presses supported by
Christian missions, which do much
to extend general enlightenment
far beyond the Christian com-
munity.
Lloyd Young was executive pro-
ducer of the film; W. Burton Mar-
tin was church consultant; Alexan-
der B. Ferguson was production
supervisor. Jules Padilla and Rob-
ert Smith were photographers; H.
Kenn Carmichael, author; Douglas
Cox, director; Dale Munier. edi-
tor; and Jennison Varum, sound.
Dealers Have Rental Prints
Prints of Mid-East Profile art-
available on a rental basis from
denominational film libraries and
local audio-visual dealers specializ-
ing in religious films. Daily rental
rate is $12.00 for color prints;
black-and-white prints are avail-
able at $8.00 daily rental. W
Film lAsts AvailaliW'
" Two current useful lists. "A
Sales Manager's Film Guide" and
"A Guide to Management Films"
are available at only 25 f each
from Business Screen's Reader
Service Bureau, 7064 Sheridan Rd.,
Chicago 26, III. Order today, ff
BUSINESS SCREEN MAGAZINE
wen
ur
<M
. »f^*
One of Afnmcds Great
. Industrial Film Companies
723 SEVENTH AVENUE • NEW YORK 19,N.Y. PLATA 7-8f44
Q-- . '^^h^i
CAESAR-SALTZMAN
Special Effects Optical Printers
and Animation Equipment
ANIMATION
TITLES
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CARTOONS
TRICK PHOTOGRAPHY
ANIMATION AND SPECIAL
EFFECTS CAMERA STAND
Model No. ni-E
An intelligent approach to today's
problems of TV commercials. It is
made to serve the multiple tasks of
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J. G. SALTZMAN, INC.
SALES DISTRIBUTORS for CAESAR MANUFACTURING, INC.
480 Laxinglon Avenue, New York 17, N. Y.
AnU-l'iiisl Division Asked lo Invesiigaie as
N.Y. Producers See PossilsBe A^onopoiy in Nets'
Control of TV Film and Videotape Commercials
1^ The Film Producers Association
of New York has initiated legal
exploration by the Anti-Trust Di-
vision of the Department of Jus-
tice of possible monopolistic prac-
tices by the television networks
with respect to production of film
and videotape programs and com-
mercials.
FPA president Nathan Zucker.
legal counsel Herbert Burstein, and
public relations counsel Wallace A.
Ross met recently with represent-
atives of the Justice Department
in Washington. They told Robert
A. Bicks and Maurice Silverman
of the Anti-Trust Division that the
35 producers of tilm commercials,
programs and documentary films
belonging to FPA were apprehen-
sive that the vertical integration
of network control over broadcast
time, outlets, programs, equipment
and now advertising messages
made on videotape is a threat to
independent competition.
Prevention is FPA's Aim
The "loss leader" principle of
selling is a possible result of such
monopoly, according to FPA —
that is, "throwing in" videotape
facilities for commercials as an in-
centive to sell programs or broad-
cast time.
CBS-TV and NBC-TV already
are oilering videotape facilities to
advertising agencies for the pur-
pose of producing commercials,
president Zucker pointed out. He
emphasized that what FPA has in
mind is not prosecution, but pre-
vention. Recognizing that the net-
works had a legal right to produce
commercials and programs on
tape Mr. Burstein pointed out that
it was the possible illegal use of
that right that concerns the inde-
pendent producers.
Producers asked for rapid ac-
tion of the Division so that pat-
terns of doing business between
networks and advertising agencies
would not be frozen or so firmly
established as to cause irreparable
hann to independent producers be-
fore the situation was corrected.
Early Conference Requested
FPA representatives suggested a
conference between the interested
parties and other groups involved,
such as labor unions.
it was noted that two FPA mem-
be;s already have installed video-
tape, and others had it on order,
and that a videotape center to serve
independent producers was in the
offing, ^
700 Films Entered in Venice
Advertising Film Festival
A record total of 700 theatre-
screen and television commercials
have been entered in this year's
International Advertising Film
Festival, reports Gordon Winkler,
information director of the Thea-
tre-screen Advertising Bureau.
TsAB is the American member of
the International Screen Advertis-
ing Services, sponsor of the fes-
tival.
The competition, in which film
experts from 1 1 nations judge the
best advertising commercials, was
held in conjunction with the Venice
Film Festival, September 19-25.
Harry Wayne McMahan, vice-
president in charge of tv commer-
cial operations at Leo Burnett
Company. Inc., Chicago, repre-
sented TsAB and served as a
judge. U
Melvin Shaw Sets Up
West Coast Workshop OfFice
"> Melvin Shaw, screen writer, who
transferred his creative activities
to the west coast earlier in the
year, has now set up permanent
office facilities in Hollywood. His
address is 216 Hollywood Profes-
sional Building, 7046 Hollywood
Boulevard. Telephone is Holly-
wood 9-0042. it
Bocaiise We're
^OT The
Biggest
. , , the boss — that's Milton
Stark — gives his undivided at-
tention to every detail in pro-
ducing motion pictures.
He's ready to do a job in
your city or anywhere in the
world. He has recently eom-
pleted a commission which
took him to Europe.
As "architect and master
builder," he'll furnish the
ideas as well as the production.
Con'espondence invited,
STARK FILMS
Since 1920
Producers of
Motion Pictures that sell
Howard & Center Streets
BALTIMORE 1, MARYLAND
BUSINESS SCREEN MAGAZINE
ANNOUNCIN(^
f
SEND FOR FREE LITERATURE
Get full details on how TSI Teclite
will improve the projection of
your 16 mm sound motion pictures
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free service. Or— ask us for the
name of a nearby dealer
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Technical Service, Inc.,
Dept. T-1, 30865 Five Mile Road,
Livonia, Michigan.
RUGGED DEPENDABILITY
FOR DAY IN -DAY OUT
SERVICE . . . YET IT
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self compensating take-up.
Teclite is a dream to operate!
NEW
BRILLIANT PICTURE QUALITY
Clear, sharp quiet projection through
positive yet gentle film control.
Straight line optical system and highly
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NEW
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Completely new 15-watt AC-DC
amplifier and big 8" speaker
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true-life sound in small rooms
or large auditoriums.
Two Improved Models
of Versatile Projectors
In addition to its dramatic new
Teclite 16 mm projector, Techni-
cal Service, Inc. announces im-
proved models in its unique line
of Duoiite and MovieMatic pro-
jectors. Both are lightweight
models designed for easy porta-
bility. Each can be used, without
shielding or shading, in fully
lighted rooms for audiences of one
to twelve people. For larger audi-
ences of up to 100 they can be
used in conventional darkened
areas. ^.
PORT ABLE .. .The Duoiite DU6
weighs just 26 pounds: the
MovieMatic D-4: 2T/2 pounds.
Projects on Self-Contained
or Conventional Screen
This lightweight Duoiite DU6 pro-
jector is designed specifically for
use as a sales or training tool. With
it you can easily lake your sales
message direct to your customer.
Films may be shown on desk top
in fully lighted room on built-in,
self-contained screen. For conven-
tional viewing by larger audiences
any standard screen mav he used.
MovieMatic Model Uses
Repeater Film Magazine
The TSI MovieMatic D-4 is ready
to go at a moments notice. Re-
peater magazine is automatically
ready for the next showing. Has
all the features of the DU6 men-
tioned above, plus the repeater
magazine, yet comes in a compact
unit weighing only 27 '/a pounds.
Literature Available
For more comple.te information
on these and other models in the
TSI line of projectors, write Tech-
nical Service, Inc., 30865 Five
Mile Road, Livonia, Michigan.
NUMBER 6
VOLUME 19
19 5 8
FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS
i mllsberg \nc.
offers a complete production service
animation
slide lilms
titles
telops
flip cards
lettering
layout
maps
backgrounds
retouching
color correction of
packaged products
a wide
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of type for
hot press titles
type catalogue
on request
421 WEST 54th STREET, NEW YORK 19,N.Y.
PLAZA 7-1896
First Choice of Industry
is Business Screen Magazine
PICTURE PARADE
Schering's Veterinary Pix
Wins Medical Film Award
Schering C(irpoi;itii)n. Bloom-
field, N.J. pharniaceuticiil manu-
facturer, was awarded a first prize
in the "professional teaching" cate-
gory for its educational motion pic-
ture. "METl" Steroids in Veteri-
nary Medicine, at the 1958 na-
tional meeting of the Biological
Photographic Association recently
in Washington, D.C.
The prize-winning Schering film,
a 30-minute sound-color produc-
tion, describes the many valuable
and effective uses of the "METI"
steroids in veterinary medicine.
The Biological Photographic As-
sociation is a national professional
society dedicated to the advance-
ment of quality and techniques in
the fields of medical and scientific
photography. l^
Florida U. TV Specialist is
Cited for Farm Film Work
M" William G. Mitchell, farm tv
specialist at the University of Flor-
ida, Gainesville, received a na-
tional award for his tv film work
during the annual meeting of the
American Association of Agricul-
lural College Editors at the Uni-
versity of Wisconsin, Madison.
The award, made by the Farm
Film Foundation, carries a grant
of $.'^00 for research and study in
lilin production.
Mitchell was cited for films he
had produced on quality egg pro-
duction, soil testing and Christmas
safety.
Besides farm films, Mitchell has
produced a weekly tv program for
three years, and this fall will con-
duct a 30-minute program over
the new University of Florida tv
station. \^
* * *
Animation, Inc. TV Spot Wins
■A" A Speedway Gasoline tv com-
mercial produced by Animation,
Inc.. Hollywood, Calif., for the
W. B. Doner Agency won top hon-
ors in a recent competition spon-
sored by the Advertising Associa-
tion of the West. In the 1957
A.A.W. competition. Animation.
Inc. took top honors in three film
classifications as well as the Sweep-
stakes trophy. ^'
* * *
Big Shipbuilder Recruiting
Engineers with a New Film
Y^ Newport News Shipbuilding and
Dry Dock Company is pushing for
the widest possible distribution of
its new motion picture, Alway.
CSood Sliips. among audiences of
college engineering students. The
20-minute color film has as its
principal aim the encouraging of
engineers to make shipbuilding and
the company their career.
Produced by Fordel Films, Inc.,
from the script by Oeveste Graa
ducci. Inc., the film also will be
shown to engineering societies and
other technical groups, and to m
terested audiences of non-technical
people.
Requests for screenings should
be made to Newport News Ship
building and Dry Dock Company,
Newport News, Virginia. ^
* * *
Niles "Cross-Country" Series
Back After Summer "Vacation"
", After a three-month summer
hiatus, Cross-Country, the tv-film
program produced by Fred A.
Niles Productions for rural Amer-
ica, resumed regular telecasts the
week of September 8. The show
was telecast on 40 tv stations in
dense rural areas during the noon
hour from late January to mid-
May. Two large regional sponsors
were the Charles Pfizer Company
and the F. E. Myers Company.
Other sponsors participated locally.
I
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SPEED PANCHRO SERIES 11
A new range of lenses designed to meet present day
requirements in the field of motion picture photography.
1 . Design employs latest rare earth glasses.
2. Seven basic designs applied to twelve focal lengths.
3. Series designed to cover 0.723" x 0.980"
(18.37 X 24.89mm) frame size.
4. High standard color correction.
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7. Available in unmounted units and in Taylor-Hobson
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LEICESTER, ENGLAND
Sole Agent for United Stales ond Canodo:
ALBION OPTICAL COMPANY j^
1410 N. VAN NESS AVENUE HOLLYWOOD 28
CALIFORNIA
L 18/ A
BUSINESS SCREEN MAGAZINE
Mitchell Camera installation for radar tracking studies
HOW MITCHELL CAMERAS
SUPPLY VARIED DATA IN ROCKETS
AND MISSILES DEVELOPMENT
• Exact Pin Registration
During Film Exposure
• Event Time to 1 Millisecond
Extensive testing instruments incorpo-
rating Mitchell 16mm, 35mm and 70mm
cameras provide key data at the U.S.
Naval Ordnance Test Station at China
Lake, Calif., one of the primary weapon
development centers of the Navy's
Bureau of Ordnance.
Fifty Mitchell 35mm cameras are used
on radars, tracking camera mounts and
fixed tripods to record missile and rocket
development. Camera motors allows syn-
chronous as well as in-phase operation
Data dial instrumentation by IVIitchell camera.
of several cameras covering a test...
important in film assessing. Eight 16mm
Mitchell cameras are used for pictorial
coverage of tests.
One metric photographic group shoots
as much as 20,000 feet of 35mm film in
one day. Other Mitchell cameras record
underwater, engineering and aviation
tests at this ordnance center.
For information on Mitchell cameras,
write describing your requirements.
/lictc^C^imem
CORPORATION
666 WEST HARVARD STREET
GLENDALE 4. CALIFORNIA
Cable Address: "MITCAMCO"
B
85% Of Professional Motion
Pictures Shown Throughout The World
Are Filmed With Mitchell Cameras
ine miicneii camera, Dy virtue ox i
exact pin registration during film e
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■
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DIRECTION
OF
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u
MOTION
1
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Yaw— Side-to-side motion of missile.
Miss Distance— Gap between missile
and target at point of interception.
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Flight Time-A series of lines on fill
timed to accuracy of 1 millisecond.
Position Data— Target location with
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Pictorial Record — Record of all visib
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Separation Data— High-speed separa-
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HOW IS THE
MANAGEMENT
UNDER YOU?
Most Popular U.S. Films at Brussels
How well are your policies and
orders carried out by your sub-
ordinates?
The answer to that question de-
pends upon how well your super-
visors represent management to
your employees.
Make sure that the management
under you is what you want it to
be. Show your supervisors how to
represent management with:
"THE SUPERVISOR
AS A REPRESENTATIVE
OF MANAGEMENT"
part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:
• "THE SUPERVISOR'S JOB"
• "INDUCTION AND
JOB INSTRUCTION"
• "HANDLING
GRIEVANCES"
• "MAINTAINING
DISCIPLINE"
• "PROMOTIONS,
TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"
• "PROMOTING
COOPERATION"
• "INTERPRETING
COMPANY POLICIES"
Write for Details on
Obtaining a Preview
INC.
6108 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA
Audience Interest Remains High;
-r According to Andre Gregory,
assistant to Jean Dalrymple, and
in charge of the continuing docu-
mentary film program in the
American Pavilion at the Brussels
World's Fair, film showings will
average seven hours during August,
September and October. This will
represent the bulwark of the pro-
grams to be presented during this
period; films will be shown during
the evening hours as well as in the
morning and afternoon as has pre-
viously been the case.
Mr. Gregory reports that the
average attendance in the Ameri-
can theatre for films has been
about a thousand — (contrasting to
the less than a hundred at the reg-
Set Special Medical Showings
ular trim showings in the Argen-
tine, British and Canadian thea-
tres). Most popular films shown
have been American Engineer,
Coney Island. Earth h Born and
Window Cleaner. Other particu-
larly well-received pictures have
been : Children 's Theatre. The
City, Day of the Fight, Echo of an
Era, Museum of Art and Out of
the North.
In addition to the regular docu-
mentary film showings in the Pavil-
ion. Mrs. Catherine Howard.
Deputy Commissioner, has started
a program of professional medical
films for professional audiences,
which are causing much favorable
comment. ^
America's "Home Town" Syi
■k The first of a series of feature-
length documentary motion pic-
tures which will help to explain
some of the major facets of Amer-
ica's cultural life to the people of
the free world has just been com-
pleted for the United States Infor-
mation Agency by Trident
Films, Inc.
Titled Symphony Across the
Land, the 35mm color film in-
cludes sequences featuring the
symphony orchestras of Atlanta,
Ga.; Knoxville, Tenn.; Wichita,
Kan.; Oklahoma City, Okla,; and
Denver, Colo.
Intended solely for overseas
distribution, the film's world pre-
miere will be in the U.S. Theatre
at the Brussels World's Fair.
Each Sequence Is a Story
While all of the orchestra se-
quences in Symphony Across the
Land are related, each one has its
own individuality and its own
story. For example, the Atlanta
Symphony is shown performing
for polio patients at the Warm
Springs Foundation. Within this
sequence there are two subjective
dream montages.
The sequence filmed in Knox-
ville includes a composer-conduc-
tor story, featuring composer
David Van Vactor working over
the new score with the conductor
at his home and at a rehearsal
with the orchestra.
In Wichita, two orchestras are
[ featured — ■ the Youth Orchestra
I and the semi-professional Adult
Orchestra. Here the film delves
1 into personalities, as viewers learn
I to know who the individuals are
I who comprise the orchestra —
nphonies Filmed for World
schoolboys racing from football
practice to a rehearsal session, etc.
The Denver sequence, last one
to be filmed, shows the Denver
Symphony Orchestra in a perform-
ance at the Red Rocks Amphi-
theatre near Denver. Three Tri-
dent camera teams, including one
in a helicopter, were used in shoot-
ing this segment.
American Composers Featured
Most of the music in the film is
by American composers. Selec-
tions include works by Paul Cres-
ton, Piston, Van Vactor, and Don
Gillis, as well as Bizet and Mous-
sorgsky. Script was written by Guy
Benson of Trident Films, who also
was in charge of production. In
addition to the major symphony
sequences, "Americana" inserts
filmed under Benson's supervision
are woven into the finished film.
Symphony Across the Land.
considered by U.S. I. A. to be its
most important 1958 motion pic-
ture project, is the agency's high-
est budgeted film of the past five
years, and will be the first of a
series on major cultural subjects.
The film will not be released by
the U.S.I.A. for showings to gen-
eral U.S. audiences, but the or-
chestras featured in the production
will be given a print for their own
promotional and non-commercial
uses, since their services were
furnished to the project without
fees. IM'
Three Esso "State" Films on
U.S. Program at Brussels Fair
■^V Three of Esso Standard Oil
Company's public relations films,
(CONTINUED ON PAGE 26)
La Belle . . .
leader in MT
Whatever your story, it will come
to life through the impact of a full
color and synchronized slide-sound
presentation on the LaBelle Maes-
tro II AVT . . . Why? Because
with LaBelle you have built-in ca-
pacity— up to J 50 slides for up to
1 1 2 hours of continuous, automatic
projection. You can use more
slides to build up to the punch of
any given point . . . keeps your
story moving, alive, interesting.
This can't be done with limited
capacity automatics. Every set of
slides is safely, compactly stored
in inexpensive LaBelle magazines
. . . always in proper sequence,
ready to show.
You are the master of your story.
A silent signal you place on the
dual-track tape commands slide
change, when you want it. Slide
change is instantaneous ... a
movie-type shutter eliminates
streaking, glare, or blanks. The
optical system is the best . . ,
brilliant, clear, exciting.
Should your story change and re-
quire new narration or additional
slides, the dual-track tape record-
ing system can be spliced or erased
and re-recorded on either track.
Presentations can be customized
to fit a particular situation ... se-
quences can be rearranged, slide
cycles lengthened or shortened,
drama built in by combining a
series of action slides with appro-
priate sound effects — truly action-
ized projection.
Get all this, and so much more,
with the LaBelle Maestro II AVT
... a totally new concept in audio-
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.ill I,
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Dept. B
OCONOMOWOC • V^ISCONSIN
BUSINESS SCREEN M.\GAZINE
NE^A^
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RADIANT
FOR LIGHTED ROOM PROJECTION
Of vital importance to all users of audio-visual
aids is this new and different kind of "lenticu-
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7 years research and development work by
leading optical engineers and physicists.
Actual tests have definitely proven that this
surface is extremely effective for projecting
in undarkened or even lighted rooms where
no extreme or unusual ambient light condi-
tions prevail.
TESTS PROVE
Special electronic testing equipment is used to
check the efficiency of all reflective surfaces by
Radiant's engineering staff. This equipment
measures accurately light gain (brightness),
percentage of fall-off, quality of reflection, and
other factors vital to good projection results. The
new Radiant "lenticular" surface has been sub-
jected to these exacting tests with the following
findings:
1 Radiant "lenticular" Screens showed a very
high brightness gain with a minimum of
fall-off at sides.
2 Radiant "lenticular" Screens provide in-
creased brightness to an area 45° to each side
of axis, thus offering a 90° good viewing area.
3 Radiant "lenticular" screen surface reflects
colors with increased vividness and greater
contrast.
RADIANT
P.O. BOX 5640, CHICAGO 80, ILLINOIS
A subsidiary of The United States Hoffman Machinery Corporation
THERE ARE MORE THAN 100,000
TINY LENSES on each Radiant
"lenticular" screen surface —
that concentrate and reflect
light with maximum brilliance
over a wider viewing area.
This surface is fungus and
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THE NEW "EDUCATOR" SCREEN— WITH LENTICULAR "UNIGLOW"
. . . screen surface is available in sizes from 37" x 50" through
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extreme height adjustability, and many other features.
DETAILS
RADIANT MANUFACTURING CORP.
Dept. BS-98, P. O. Box SS40, Chicago 80, Illinois
Please rush me FREE sample swotch of new Radiant
"Lenticular" Uniglow Screen surface— and full details on
this new type of projection screens.
Addr(
City_
NUMBER 6
VOLUME 19
2fi
VICTORS ^ 1600 ARC
e high cost of 16mm arc projectors is forcing you to
ke do" with an auditorium-type incandescent — you
it to yourself to consider the Victor 1600 Arc. It
ers a full 1600 lumens of light on the screen at 30
3 with Mark II Shutter — more than three times that
ly incandescent — yet it's still easier on your budget
other 16mm arcs. It incorporates all advanced
)r projector features and a powerful 25-watt am-
r. The 1600 Arc runs for a full hour on one set of
3ns, does not require a special projection booth, and
e only arc projector made with 3-case portability.
T SPECIFICATIONS:
Selenium Rectifier has top-mounted controls, swing-
out legs, built-in tilt lock, is blower cooled. Also serves
as base for projector.
Speaker case houses 12" bass reflex speaker and is
carrying case for 25-watt amplifier-projector unit.
Lamphouse has built-in ammeter with motor rheostat,
automatic carbon feed, external arc position marker.
Compare the Victor 1600 Arc side by side with any
other 16mm arc and see for yourself how much more you
get for your projector dollar.
•^VICTOR SOVEREIGN 25
VICTOR MODELS FOR
SMALLER AUDIENCES
OFFER QUALITY FEATURES
FOUND ON THE 1600 ARC
VICTOR ASSEMBLY 10>
END FOR FREE LITERATURE ON VICTOR 1600 ARC AND OTHER VICTOR A-V PRODUCTS
ICTOR.
ANIMATOGRAPM CORPORATION • EST. 1910
A DIVISION OF KALART
reducers of precision photographic and A-V equipment
PLAINVILLE. CONNECTICUT
Films at Brussels:
(CONTINUED FROM PAGE 24)
New York, Maryland, and South
Carolina, have been a regular part
of the United States film program
at the Brussels World's Fair, ac-
cording to John Bransby Produc-
tions, which produced the motion
pictures for Esso. Each of the
16mm color films runs 30 minutes.
South Carolina, however, was
not new to foreign audiences. It
was one of the films selected for
overseas viewing in 1949 by the
State Department to help tell the
American story abroad. |f
Alexander Film Helped Make
Denver Symphony Sequences
ik Alexander Film Company co-
operated with Trident Films, Inc.,
in the filming of the eight-minute
sound-color sequence of the Den-
ver Symphony Orchestra for the
United States Information Agen-
cy's documentary, i' v m p h o n y
Across the Land, premiered at the
Brussels World's Fair.
The sequence was filmed at the
famed Red Rocks Amphitheatre
just outside Denver. Following
its run at Brussels. Symphony will
tour 27 countries under USIA aus-
pices. S'
* * *
Magnasync Executives Check
Multi-Vox Units at Geneva
A- D. J. White and W. H. Stutz,
executives of Magnasync Manufac-
turing Co., Ltd., left early in Sep-
tember for Europe, where they will
attend the Second Annual Inter-
national Conference on the Peace-
ful Uses of Atomic Energy in Ge-
neva, and the famed "Photokina"
exposition in Cologne.
Magnasync furnished the four-
track-on- 16mm equipment which
was used in the "Multi-Vox" thea-
tres set up in Geneva for the U.S.
Atomic Energy Commission by
Lytic Engineering Co. (See Busi-
ness Screen. Issue No. .'^. 1958,
Page 29).
The Muhi-Vox machines store
four different foreign languages for
interlock playback with films which
dramatize the progress being made
by the U.S.A. in harnessing the
atom for peaceful uses. With the
sound playing back through ear-
phones, the listener can select his
native tongue as he watches the
picture.
During their nine-country Euro-
pean tour. White and Stutz will
consult with leading motion pic-
ture and television authorities re-
garding their video tape recording
process. W
BUSINESS SCREEN MAGAZINE
SEA OF FACES...
A variety of people . . . Each
with his own personality, char-
acteristics, habits, way of doing
things.
They are your prospects — with
wants and needs for a variety
of products and services.
But . . . when it comes to selling
them — be they tough, timid, ob-
stinate or know-it-all — they
have one thing in common — a
desire for gain!
Show your salesman how they
can turn this desire into in-
creased sales.
Show them with:
"ARE PROSPECTS
DIFFERENT?"
part of the outstandingly suc-
cessful sound slide program . . .
AGGRESSIVE SELLING
Write for Details on
Obtaining a Preview
Better Selling Bureau
6108-B Santa Monica Boulevard
Los Angeles 38, California
A Division of Rocket Pictures, Inc.
New Air Force Films Explain
Contract Work, "Team" Value
•m- The U.S. Department of the
Air Force has made available for
public educational use two 16mm
sound motion pictures that will be
distributed through United World
Films, Inc.
How to Live Willi an Air Force
Contract (19 min., color) is aimed
at promoting a clearer understand-
ing of governmental contract pro-
cedures among civilian business
men who are making their first
ventures into this field. The film
explains the A.M.C. Field Pro-
curement and Promotion mission
when a small manufacturer is
awarded his first contract; and how
production specialists visit the
plant to help iron out problems
and enable the contract to be com-
pleted on schedule.
A second motion picture, de-
signed for the U.S. Air Force
personnel training program, is be-
lieved to have value in all educa-
tional areas where the vital im-
portance of teamwork needs to be
stressed.
No Man Alone (21 min.. b & w)
uses scenes of famous football
games and interviews with star
players to present the thesis that
sportsmanship and teamwork de-
velop the moral fibre required for
a useful and well-adjusted life.
Inquiries concerning previewing
and use of these films should be
addressed to United World Films,
Inc., Government Dept., 1445
Park Ave., New York 29. W
Films are Part of St. Louis
TV Station's "Sales" Series
fr A special series of television
programs on sales training, en-
titled Sales Magic, is being planned
for showing this fall over station
KETC-TV, St. Louis educational
tv station. Frank Block Associates,
St. Louis advertising and public
relations firm, is cooperating in
producing the series.
Showings will be from 8:30 to
9:00 p.m. on Wednesdays, begin-
ning October 1. Film portions of
Sales Magic are being supplied by
Swank Motion Pictures, Inc., St.
Louis.
Earlier tv series on which the
agency and the station cooperated
were titled Creative Marketing and
Brainstorming. 9
Lux-Brill in New Location
-M- Lux-Brill Productions, Inc., has
moved its offices and sound stages
to new quarters at 319 East 44th
Street, New York. 1"
"Let's use 13-7— Sincerity—
and 14-2— Selling Scherzo."
>
NUMBER 6
VOLUME 19 • 1958
27
"Sincerity" and "Selling Scherzo" are two
music selections from our library of high
fidehty magnetic recordings, for subtly en-
hancing your presentation. Sound is just one
of the services we supply— in depth.
RCA and Westrex Sound Recording • Editing • Processing
Printing, Color and Black-and-White • Magnetic Laminating
CAPITAL
FILM LABORATORIES, INC.
1905 Fairview Ave., N. E.,
V/ashington 2, D. C.
LAwrence 6-A634
SAG Board Approves Direct
Representation for Branches
B];inches of the Screen Actors
Guild in cities throughout the
country will have direct represen-
tation on the SAG's national board
of directors, if members approve a
leconimendation made by the na-
tional directors at their conference
in Hollywood in mid-September.
SAG's membership will be
asked to approve the directors' rec-
ommendation for enlarging the
national hoard in a mail refer-
endum.
While SAG branches in cities
such as New York, Chicago and
San Francisco each elect their own
councils, and vote in the election
of national oflRcers and members
of the board that meets in Hollv-
vvood, they have not previously
elected national board members to
directly represent their particular
branch.
Following discussions between
Guild officers and the various
branches, the SAG board has
adopted the principle that each
major branch shall have direct
representation on the national
board, and that board members
from branch cities shall attend
board meetings in Hollywood.
About 70 percent of the Guild's
12,500 active members reside in
the Los Angeles area; 23 percent
are in New York, and the balance
in other cities. ^
A. J. Piatt Now Managinq RCA
Audio-Visual & Sound Sales
■w" A. John Piatt is now manager
of audio-visual and sound sales for
Radio Corporation of America,
with headquarters in New York
City. In his new position he has
charge of the sale of a-v products —
including 16mm motion picture
projectors and tape recorders.
A native of Pittsburgh, Piatt
joined RCA in 1941 as a sales
representative there, and later
served in the Cleveland office. Be-
fore his most recent appointment,
he was manager of theatre equip-
ment field sales for RCA.
He is an advisory member of the
standards committee of the Divi-
sion of Audio- Visual Instruction,
National Education Association,
and of the Society of Motion Pic-
ture and Television Engineers, l^
Byron Opens Florida Office
i^ Dudley Spruill, general man-
ager of Bryon, Incorporated, has
announced the opening of a branch
office of the company in Orlando.
Florida, at 1 224-26 Colonial Dr.
in San Francisco
You're in good company ^
at Palmer Films . . .
Offering complete ser\'ices undci
one roof:
• scripting
• photography
• sound recording
• editing
• printing
. . . and supervision of the thousand
details in between.
* drop us a line to find out tht
kind of company you keep.
taUnM filmA,mc.
For 16mm. Film — 400' to 2000' Reeli
Protect your films
Ship in FIBERBILT CASES
Sold at leading dealers
FOR SALE
35mm ORIGINAL
WALL CAMERAS
Conriplel-e with 12-Volt motor,
■four lenses and two magazines.
PRICE $1,200.00
CAMERA EQUIPMENT
COMPANY, INC.
315 W. 43rd St., New York 36, N. Y.
BUSINESS SCREEN MAG.AZINE
Calvin Goes
The CALVIN Company, Kansas City, is one of the
most unique and respected firms in American cine-
matography.
It is the only fully integrated 16mm motion picture
facility in the U.S.A. performing internally every
phase of film production: original scripting, filming
on its own sound stages or on location, music and
sound-recording, animation and titling, processing
and printing— including Kodachrome — all under the
roof of CALVIN'S 7-story building.
FIND OUT ALL DETAILS by filling out and
mailing this coupon.
ARRIFLEX EQUIPMENT is available on con-
venient long-term lease plan with purchase
option.
JLmUSTGr FtlOTO COK<I=.
257 Fourth Avenue, Nevy York 10, N. Y.
7303 Melrose Avenue, Hollywood 46, Cal.
da: Gevaert (Canqidal Ltd., 345 Adelaide St., Weit, Toronto
The annual motion picture workshop run by CAL-
VIN, attracts hundreds of cinematographers from
all over the U.S.A.
Truly, the CALVIN Company is an outstanding
firm in the motion picture field.
It is significant that CALVIN has selected ARRI-
FLEX cameras to modernize its equipment.
You, too, can save money by switching to ARRI-
FLEX, the most versatile professional 16mm camera.
To: KLING PHOTO CORP.
257 Fourth Ave., New York 10, N. Y.
I would like free literature:
Arriflex 16 D Arriflex 35 i_J
Demonstration without obligation (of cour
Plan D
D
No
Addn
City-
.Till.
NUMBER 6
VOLUME 19
19 5 8
Six powerful reasons why new RCA
Life -Tested"* Projectors out-value 'em all !
mum Light — First projectoi
specially designed for more powei
ful 1200-watt lamps.
Built-in Lubrication — Sintered
metal parts ore oil-impregnated,
making lubrication unnecessary.
Film Protection — Newly designed
nylon sprocket shoes and synthetic-
apphire pressure shoe protect film
ritical points.
Easiest, Fastest Threading— Takes
less than 30 seconds, along exclusive
Thread Easy film path.
Wear-Resistant Case— Surf green
fabric case takes more scuffing and
abrasion, is twice as resistant to
ordinary weor.
Famed RCA Sound Quality —
Intermotched projector, amplifier
and loudspeaker reproduce sound
with life-like realism.
Seeing and hearing a new
RCA "Life-Tested" 16inm
Projector is an exciting ex-
perience. And, it's easily
arranged with your RCA
Audio-Visual Dealer, listed
in your Classified Directory
under "Motion Picture Equip-
ment and Supplies." „ ' q
ability ond efficiency (
oris. "LIFE-TESTED" a!
RADiO CORPORAT§ON of AMERICA
AUDIO-VISUAL PRODUCTS
CAMDEN 2, NEW JERSEY
(n Canada: RCA VICTOR COMPANY ilMITCD, Montreal
BUSINESS SCREEN MAGAZINE
GOLDEN OPPORTUNITY FOR PROGRESS IN AUDIO-VISUAL COMMUNICATION
A Major Effort in U. S. Education
U. S. Office of Education to Administer National Defense Education Act
Providing Millions for Media Research; Matching Pounds for Acquisitions
) A MERiCAN Education and Industry have
_/-^ common cause as the nation strives for
improvement in the curriculum on all levels,
for an increase in both the quantity and quality
ol teaching and to aid worthy students with
-vcliolarship and fellowship programs.
Science, mathematics and modern foreign
languages as well as important areas of voca-
, tional education are the beneficiaries of the
! National Defense Education Act of 1958,
I enacted by the 85th Congress. But industry
I and the nation as a whole are also important
I beneficiaries of an improved education system.
' And from industry, vital help and counsel
, should be forthcoming to assist in certain areas
of research, curriculum development and other
sections of the Act.
Audio and Visual Media Designated
I Audio and visual media of communication
j figure importantly in the new Federal program.
I They are specifically named for research effort
j under Title VII and encouragement for state
and Federal matching funds to enable the
i schools to acquire and use these modern in-
structional tools is amply provided in other sec-
! tions. Administration of the Education Act is
vested in the U.S. Office of Education and its
Commissioner of Education. An Advisory
. Committee on the New Educational Media,
I provided for in the legislation, will bring repre-
j sentatives of science, education and industry
together for useful counsel and approval of
' research and material procurement.
At presstime. Business Screen talked to
Dr. Roy Hall, Assistant to the United States
I Commissioner of Education (and the man in
I this Agency most directly concerned with ad-
i ministration of the Act). Dr. Hall confirmed
! the interim appointment of Clarence Walter
j Stone, Ph.D., of the University of Illinois as
I a consultant on mass media. Dr. Stone's job
; will involve the dissemination of research ma-
! terial, coordination of data on impending re-
I search projects and general information.
W Director of Research to Be Named
j The appointment of a director of a branch
I to supervise and coordinate actual research in
communications was not yet confirmed. Neither
uere members of the Advisory Committee on
New Educational Media confirmed since these
appointments were yet to be checked in matters
of security, etc.
An invitational conference of persons inter-
ested in audio-visual and other aspects of the
' National Defense Education Act is being called
for approximately October 20-21 in Washing-
ton, D.C. Dr. Anna L. Hyer, Executive Secre-
i tary for the Department of Audio-Visual In-
struction, National Education Association, is
in charge of these arrangements.
Encourage Submission of Projects
With the expectation that the Advisory Com-
mittee will be named and confirmed in early
October, Dr. Hall suggested to Business
Screen that his office is encouraging the sub-
mission of "ideas for research projects, which
can be reviewed and placed before the Com-
mittee when it convenes within the next month
or two."
These research ideas are by no means limited
to the aspects of Title VII of the Act, but
embrace requirements under other sections,
such as Title VI (Language Development) and
Title VIII (Area Vocational Education Pro-
grams). A most careful reading of the entire
act is advised for all persons with special skills
and experience in education, training and the
related media.
Research in audio-visual media will also
affect the kind of films which can help improve
the quality of teaching and to inspire an interest
in the teaching profession. Better application
of all available media is to be directed to this
goal as well as to actual classroom instruction.
State Audio-Visual Plans Are Key
Beyond the immediate task of implementing
research, the role of individual states in devel-
oping audio-visual activities (for which they
must also provide matching funds to secure
Federal aid) was deemed most critical. In
late September, members of the Council of
Chief State School A-V Officers met with offi-
cials of the U.S. Office of Education to begin
preparation of plans for state action. ^
Summary and Analysis of Title VII
Act Providing for Research and Exp;
TITLE VII
Research and Experimentation in More
Effective Utilization of Television, Radio,
Motion Pictures, and Related Media
for Educational Purposes
1. Question. What is the purpose of this
program?
Answer. To encourage the use of the above
media of communication for educational pur-
poses by enabling the Commission, through
grants-in-aid and contracts, to conduct, assist
and foster research and experimentation in this
area.
2. Question. What is the total amount of
money authorized for this program?
Answer. Three million dollars are authorized
for fiscal 1959 and $5 million for each of the
3 succeeding fiscal years.
3. Question. How does the Commissioner
encourage research and experimentation under
this program?
Answer. The Commissioner is authorized to:
(a) Make grants-in-aid, approved by the
newly established Advisory Committee on New
Educational Media, to public or nonprofit pri-
vate agencies, organizations, and individuals;
(b) Enter into contracts, approved by the
newly established Advisory Committee on New
Educational Media, with public or private
agencies, organizations, groups, and individuals;
(c) Promote the coordination of this pro-
gram with any other similar programs.
of the National Defense Education
;rimentation in Audio-Visual Media
4. Question. In general, what type of re-
search and experimentation projects will be
considered appropriate for this program?
Answer. Projects for utilizing and adapting
motion pictures, video tapes and other audio-
visual aids, film strips, slides and other visual
aids, recordings (including magnetic tapes) and
other auditory aids; and radio or television
program scripts for such purposes; for training
teachers to use such media with maximum
effectiveness; and for presenting academic sub-
ject matter through such media. The projects
shall be such as may prove to be of value to
State or local educational agencies in the oper-
ation of their public elementary or secondary
schools and to institutions of higher education.
5. Question. How do State and local educa-
tional agencies or institutions of higher learning
find out about the results of these projects?
Answer. The Commission will disseminate
the information obtained by publishing reports
of studies and surveys, preparing and publish-
ing catalogs, reviews, bibliographies, abstracts
and analyses, and by providing advice, counsel,
technical assistance, and demonstrations.
* * *
6. Question. What is the purpose and func-
tion of the Advisory Committee on New Edu-
cational Media?
Answer. The Committee shall make recom-
mendations to the Commissioner on program
aspects and matters of basic policy and review
applications for grants-in-aid and contracts. If
\ I' M B E R 6
VOLUME 19
19 5 8
31
f
*4»olden Opportunity" for !>iponsors
Viewin;^ cm Armour "commercial" in one of nation's 4,:>00 drive-ins . . .
SCREEN ADVERTISING
Tlirou{|>liou< 1'. S. and Abroad. MillionN in Movi«*
Audionces R<'5«|ion<l <o Briof. Effective Playlets
IF You're One of those persons
whose movie-going experience
has been limited to downtown
first-run houses in metropolitan
centers like New York City or Chi-
cago ... or if you've never been
to a drive-in theatre ... it may
surprise you to learn that television
screens aren't the only places
where filmed "commercials'" are
regular fare.
Today 93.7% of the country's
17,000 theatres show filmed adver-
tising messages as a regular part
of their d;uly programs — and un-
like most TV commercials, all of
these advertisements are in dra-
matic full color and a hundred
times TV-size.
Usually from three to five filmed
selling messages, from 40 to 90
seconds, make up the advertising
program. Each commercial is
shown for one week, at each per-
formance, and theatres are paid a
rental fee based on the average
weekly audience and other values.
Based on the length of the com-
mercial, the cost will average from
$4.10 to $6.28 — per thousand
viewers.
The average commercial may
have from five to eight scenes, de-
pending on its length; these scenes
can be live-action, animated, or a
combination of both.
50th Year for >lediiiin
Theatre screen advertising isn't
new. It got its start in the industry's
pioneer phase almost 50 years
ago, with home-made messages
painted or lettered on glass slides.
Small-town theatre audiences have
been familiar with it for years, for
its backbone has been the thou-
sands of small merchants who have
used it regularly to tell the story of
their own products and services.
What is new is that in the last
two or three years, more and more
national advertisers have become
aware of this long-established me-
dium and its sales potentialities.
Among the reasons given for the
growing advertising popularity of
the medium is that screen com-
mercials reach a "captive" audi-
ence. There are no distractions,
and the impact of the selling mes-
sage is experienced by every
viewer.
A widely-successful screen ad-
Big Theatre Screens, Brilliant Color and Merchandising
Tie-ins Help Make Theatre Screen Advertising a Comer ... ti
vertising program of recent years
was Texaco's "Four Seasons" cam-
paign, linking the familiar oil
change and "seasonized" gasolines
to superbly beautiful screen rendi-
tions of the seasons. According to
the Texas Company's ebullient
sales promotion manager. Jack
Gregory, these subjects scored
heavily on the sales front with
numerous reported incidents of
"fill'er up with Texaco" by drivers
who turned into the familiar sign
of the Red Star on their way home
from drive-ins and neighborhood
"hard-tops."
■Iire(;t Tie-in to Sales
It is one of the screen advertis-
ing medium's most vaunted assets
that the customer will react to its
sales message within minutes of
the showing. Witness the successful
Armour & Company frankfurter
appeals tied in directly with
drive-in food facilities; witness the
candy and beverage appeals used
within theatres to whom these
items are vital to the profit-and-loss
statement; witness the shopping
habits of movie-goers affected by
service station ads, restaurants, etc.
There isn't another medium more
directly related to a customer on
the move, able and made willing
to be motivated into buying action
within a very short space of time
after receiving the message.
In a more recent instance,
a company selling brake-repair
equipment and service offered a
Shooting scene for a '58 Pliilco playlet on stage at Alexander Film.
warning that, if an auto brake
pedal had to be depressed more
than half way before it took hold,
the brakes needed repairing. Al-
most immediately, brake lights
throughout the drive-in theatre lit
up.
The actual viewers can be
counted by the number of admi&
sion tickets sold. The advertiser
buys circulation that approximates
the readership of his commercial.
This means that there is little or
no waste circulation. This is es
pecially important to national ad-
vertisers in a time when they must
make every advertising dollar
count.
Tolor and Motion Sell
A new and powerful element in
favor of screen advertising as a
selling force is the stimulus of
color. Color creates drama; it can
inspire enthusiasm and action in
theatre audiences; it helps to seB
brand recognition, brand loyalty.
Motion picture audiences respond
to color — proof is the fact that
most entertainment films today are
made in color. Combined only in
screen advertising, the twin funda-
mentals of color and motion add
realism, attention, beauty, motiva-
tion and identity to the sales mes-
sage. This array of sales stimuli,
its proponents say, is unmatched
in any other form of national ad-
vertising.
Another point that screen ad-
vertisers count in its favor is that
the medium offers selectivity be-
yond that of many other types of
advertising. An advertiser may
concentrate not only on one local-
ity, but on selected neighborhoods
in that locality. This is especially
important where dealer coverage is
concerned, and it gives advertisers
an opportunity to cover special na-
tionality groups and other pin-
pointed areas where these mes-
sages will be most effective.
Films are usuaUy booked into
theatres on an every week, every
other week, or once a month sched-
ule, and for terms of thirteen,
twenty-six or fifty-two weeks.
Maniifaeturer-Deal«"!r Aid
A "national manufacturer-deal-
er campaign" can be arranged in a
number of different ways. The
manufacturer always pays the total
cost of production and prints; he
may split the local screening cost
with a local distributor or dealer;
BUSINESS SCREEN MAGAZINE
or the local dealer may assume all
the screening costs.
A growing practice today is for
the national advertiser to under-
write the production of a series of
selling messages on his product.
These commercials are about 26
seconds long, allowing the local
dealer a tie-in message at the end.
The film company's field force sells
the film series to dealers, and the
dealers are billed for the advertise-
ments. Dealers frequently spend
from $5.00 to $15.00 for every
dollar the manufacturer has in-
vested in the screen campaign.
The Carnation Company, as one
example, includes theatre-screen
advertising in its national adver-
tising budget. On its Carnation
brand evaporated milk and Friskies
dog food, the company places
screen ads through its agency on
the same basis as all other forms
of national advertising.
For strictly "local" advertising.
producers maintain a library of
commercials covering virtually
every type of retail operation. The
dealer selects the ad series he
wants, and the producer adds a
trailer identifying him with the
sales message.
HferehandiKing Is TVeiv
A new merchandising service
recently made available to all the-
atre screen advertisers allows the
handing out of a product sample
or literature in all locations where
the ads are shown.
During the weeks that the sales
message is being screened, patrons
are given samples, coupons, in-
quiry postcards or other product
information as they enter or leave
the theatre. The screen commer-
cials refer to the product being
handed out or sampled. Coupons
or return postcards can be keyed,
if desired, to show the theatre they
were obtained in.
Such distribution can be as se-
lective as desired — to adults only.
to men or women only, or to chil-
dren only. Cost is essentially the
same as that for showing the com-
mercial.
The principal companies en-
gaged in the production and dis-
tribution of screen advertising
are the Alexander Film Com-
pany, Colorado Springs, Colorado;
A. V. Cauger Service, Inc., Inde-
pendence, Missouri; Motion Pic-
ture Advertising Service, Inc., New
Orleans, Louisiana; Reid H. Ray
Film Industries, St. Paul, Minne-
sota; and United Film Service, Inc.,
Kansas City, Missouri.
The number of all persons
who attend movie theatres regu-
larly (once a month or more) has
been increasing in the last three
years. Sindlinger & Company, busi-
ness analysts, estimates that today
40% of the United States' popula-
tion, 12 years of age and older,
are regular movie-goers. Only 25 %
of the adult population go to the
movies less than once a year.
Aiiflipiict' Is Increasing
Between 1947, when television
began its climb, and 1952, the
During the summer of 1946, if
everyone in the United States had
decided to go to the movies at the
same time, only about 12 million
would have been able to sit down
in the country's 1 8,000 conven-
tional theatres and 548 drive-ins.
This year, there are seats for 27
million persons, more than twice
as many, in 1 3,000 four-wall
houses and 4,500 drive-ins.
This gain in seating capacity is
largely the result of the great in-
crease in the number of drive-in
Out of this film library at Colorado Springs, a thud oj ilu
required, thousands oj theatre playlets move all over U.S.
lotdi space
number of regular movie-goers
dropped from 6*8% to 38%. Then
attendance leveled off, and since
1955 it has been on the increase.
The principal difference is that
now more different people attend
the movies; not so many go two
or th'.ee times a week, as in pre-
television days.
Because of this, the cumulative
audience that will see theatre ads
during a thirteen-week run, for in-
stance, may total from 60% to
70% of an area's population.
Studies have also shown that
theatre audiences remember the
ads they have seen. In a survey
made by Sindlinger & Company,
72% of the persons who had seen
screen advertising within the past
week could remember it, and 64%
could correctly name one or more
ads or products.
Seating capacity of American
motion picture theatres has more
than doubled since the end of
World War II, and the audience
potential for screen advertising has
almost tripled.
theatres during the last 10 years.
However, although fewer conven-
tional theatres are now in oper-
ation, the average capacity of these
houses is considerably larger than
it was a decade ago.
In the drive-ins of 1947, the
average seating capacity was about
250 automobiles. The average
drive-in today has accommodations
for about 850 cars.
Ten years ago the average four-
wall movie house had scats for
623 persons. Today the average
seating capacity of these theatres
is 828 persons.
On the basis of four seats per
automobile, there were approxi-
mately 300,000 seats in drive-ins
in 1947. Total capacity now is
about 15,000,000.
Ten years ago, only about 40%.
of the 300,000 drive-in seats, or
about 120,000 were in theatres
where screen commercials were
shown, and approximately 70% of
the 11,660,000 conventional the-
atre seats, or about 8,100,000.
were in theatres showing advertis-
ing.
ir*9 Alillion a Month
Today, 98% of the seats ir
drive-ins, or about 14,000,000 are
in drive-ins available for advertis-
ing; and approximately 80% ol
conventional four -wall theatre
seats, numbering some 9,750,000
are in houses showing advertising
films.
During 1958, it is estimated, ar
average of 159,000,000 persons £
month will attend theatres in whicf
screen advertisements are being
shown. In 1957, attendance at the-
atres showing screen ads averagec
145,000,000 a month.
In drive-ins alone, it is estimatec
that the average weekly audience
(continued on next page;
MAJORITY OF THEATRE AUDIENCE IS UNDER 35
AGE DISTRIBUTION OF AVERAGE WEEKLY AUDIENCE
lOO"^
4-WALL DRIVE-W
SUMMER
4-WALL DRIVE-IN
WINTER
This Sindlinger chart shows 60% of total average weekly
audience, 56% of winter audience, is under 35 years of age.
NUMBER 6
VOLUME 19
rONTD FROM PRECEDING PAGE)
jring this year will be 2 1 ,000.000
:rsons over the age of 12 years
locations open to screen adver-
iing. The big drive-in season is
rtween the months of May and
ovember. During this period.
;ekly theatre attendance shoots
> from 30 million to almost 70
illion; and drive-ins account for
uch of this increase.
For example, according to Bo.\-
■FiCE magazine, attendance at
ive-ins during the week of July
1. 1958. was up a remarkable
). 16'^r over the average weekly
tendance in June. More than 66
illion admissions were sold dur-
z that week. Over all. drive-ins
port a business increase of 10*^/
is summer over the same period
1957.
To show that all of this resurg-
ce has not been confined to the
ive-in field, Boxoffice magazine
;o reports that 1 1 4 conventional
:atres were re-opened in the first
artcr of 1958. These theatres
d a combined seatinu capacity
58,124.
Theatre screen advertising had
beginning about 50 years ago.
a very literal sen.se. this form
advertising grew up with the
ition picture industry.
ir;<«>Kl iKorK l.4»<-al
Today, as it was in the begin-
ig, local and regional advertisers
iresent by far the largest users
this medium. Best estimates are
It more than 25,000 local busi-
sses are regular users of theatre
een advertisements. Many of
:m have been users for a long
riod of time.
For example, the M. J. Goss
3tor Company, Chevrolet dealer
LaGrande. Oregon, began using
een advertising 'way back in
29, during the silent film days,
day the company spends twice
much in this medium as it does
newspapers, and uses theatres
iging from one block to 25 miles
im its place of business.
McKay Markets, regional food
iin with headquarters in Eugene,
egon, has been using screen ads
■ five years on an every-other-
ek basis, using theatres in the
ir Oregon towns in which it has
res. "Library" films on national
)d brands are individualized by
railer giving the address of the
irest store. The company spends
lut $5,000 a year <m its film
i/ertising program, and finds that
is particularly effective in ac-
ainting new families who move
o its area with its stores.
White Star Oil Company, St.
SCREEN ADVERTISING
Olaf. Iowa, a screen advertiser for
15 years, credits the medium with
helping to build its business to a
volume of more than 2 million
gallons of gasoline and fuel oil a
year. This firm uses four theatres
on a 26-weeks-a-year schedule, and
no other local advertising except
the ads its national refinery places
in the newspapers in its area.
Not all local users of screen ad-
vertising, of course, can point to
experiences as lengthy or outstand-
ing as these, but the fact remains
that local merchants in virtually ail
lines of business have been using
the screen medium successfully for
many years.
>aii«»nal I'k*' Increasing
A comparatively recent trend
has been the increasing use of the-
atre screens by national advertisers
to get their sales messages across.
The number of national adver-
tisers using this medium has risen
from fewer than 100 companies
in 1955 to about 175 this year.
Since the beginning of 1958, a
number of national advertisers new
to this medium, as well as others
who have been using it for years.
HIGHEST RECALL 15 V A (, E G R O L I' S IS C H A R T E I)
RECALL OF SCREEN ADVERTISING RELATED TO TIME OF EXPOSURE
(Among Drive-ln Audience)
96.4%
^; remembered seeing
■■.....'.■\H screen adveiitsing
% thol correctly
named one or more
advertiser
Past Hour Past 24 2-7 Days Week- 1-3 3 Months Over
Hours I Month Months I Yeor I Yeor
- Last Time Attended S Exposed
RECALL OF SCREEN ADVERTISING RELATED TO TIME OF EXPOSURE
(Based On Study Of 4 Cities)
% of total in
clossificotion that
remembered seeing
screen advertising
% that correctly
named one or mora
advertiser
Time Of Enponn
Measuring impact of theatre screen advertising, Sindlinger
studies found age groups from 15 to 24 (in four-wall theatres)
and from 24 ihroug/i 34 (in drive-ins) has higlwsl recall.
have announced new screen cam-
paigns.
For instance, Studebaker-Pack-
ard flashed its 1958 models on
screens across the country. Philco
Corporation promoted its latest ap-
pliances in a series of 13 "hard
sell" films, tied-in with a trailer
which ofl'ered a free premium if
viewers came into their local deal-
er's store for a demonstration.
Rheem Manufacturing Company
has a new series of theatre com-
mercials on its room heate-s. Ford
and Chevrolet have been pioneers
among automobile manufacturers
in theatre screen advertising. Chev-
rolet's 1958 series includes 27
one-minute films, 14 showing this
year's models in action, seven fea-
turing Chevrolet trucks, and six
plugging "OK" used car purchases
from Chevrolet dealers. The com-
pany, through its agency, booked
3,500 theatres for its 1958 cam-
paign, most of them drive-ins.
I*r<»»«|i«>«*lj< in Drivt'-InN
Drive-in audiences, Chevrolet
believes, represent particularly fer-
tile prospect groups, since most of
those attending are watching the
screen ads from older cars.
All General Motors divisions ex-
cept Cadillac are regular users of
the theatre screen medium. Olds-
mobile uses a distribution pattern
similar to Chevrolet, with the
agency specifying theatre locations
and billing local dealers out of their
cooperative advertising funds. Bu-
ick, Pontiac and GMC Truck pay
all production costs, and turn their
films over to the film distributing
group, which sells them to local
dealers. Pontiac has 14 new color
films this year, GMC Truck, 1 1 .
All divisions of the Ford Motor
Company also are long-time screen
advertising users. The Lincoln Di-
vision recently completed two new
color commercials, making a total
of four films now available for
theatre screening.
The Mopar Division of Chrysler
Corporation recently completed
seven 26-second full color com-
mercials, available for sponsorship
by local dealerships, designed to
build traffic and sell service for
Mopar dealers.
'V'oungstown Kitchens has five
new color films on the newest
models in its line. Skelgas Labor-
atories has a new theatre film series
featuring ranges, washers, driers
and heating systems in home uses.
American Institute of Laundering
has eight new films, emphasizing
the quality methods used in laun-
dering establishments. These are
(continued on PAGE 64)
BUSINESS SCREEN MAGAZINE
ABOUT A Year Ago. the Fire-
stone Tire & Rubber Com-
pany brought out a Hlni called The
Word Is Spreading to accomplish
some hard selling tasks for tubeless
truck tires. Firestone felt that the
best way to convince truck owners
that tubeless tires were outperform-
ing tubed types was to send a film
crew right out on the highways and
talk to truckers using them.
The Word Is Spreading did a
great job. It was a straightforward
frill-less picture, but truckowners
believed it, and it sold tires.
If this system worked so well,
the company thought, why not use
the same technique for Firestone's
1958 annual spring dealer meet-
ings? Why not give up the 76-trom-
bone opening music, fancy sets and
bags of tricks, and hit the road
again?
Firestone Believes in Films
Firestone has always been a con-
fumed user of films for many pur-
poses. It finds the very flexibility
of the medium to be a chief advan-
tage. And the dealer meeting film
could be a case in point. Reces-
sion was in the air, customers were
staying away, but some dealers
were successfully fighting back.
Some Firestone dealers were mer-
chandising harder than ever and
sailing through the business ebb
profitably. They would be the
stars of the film — such store own-
ers as Les Wilkinson, of Jackson,
Miss.; Gordon Helmick, of Los
.Angeles; Al Miller of Columbia,
S.C; Heinie Hoffman, of Oshkosh,
Wis.; and Caton Merchant, of
Manassas, Va.
Some film directors do great
work on a big set with all the fa-
miliar elements under control and
the facile actors to say the right
words on the first take. A few —
and Owen Murphy is one of
them — can pull up to a corner
store, poke a camera at an uneasy,
ordinary guy, and make him come
alive.
And, this is what happened to
live Firestone dealers last winter.
Below: Owen Murphy, Gordon
Helmick and Helmick's store man-
(li^er discuss script for a coming
scene in '58 dealer film
Living Kxaiii|il<>s
<>l' >tigl«'»> >iii4-f4'.s>>
Showing actual dealers
was Firestone's
way of proving to its
retail organization
that good merchandising
still brings results.
Dealers Are the Stars
Firoslono (p«m'k !<» Ilio Field ia Film IC^'iil Fa4'<s
on Successful Alcrcliaii«li.«iiia$£ hy Five Dealers
Film crew records dealer Les Wilkinson tnaking an apphance sale in his
Firestone store in Jackson, Mississippi.
After shooting an opening and
closing of E. B. Hathaway, Fire-
stone's vice president in charge of
sales, comfortably, on a good
sound stage, the Owen Murphy
production crew left New York on
January 24, set to produce a 7 1 V2
minute color film, with live sound
throughout, shooting from Cali-
fornia to Virginia, Wisconsin to
Mississippi, without an actor in
sight. All this, and deliver it for
the first Firestone meeting on
March 19!
Showing That Ideas Work
Each spring Firestone and its
dealer groups develop several hot
merchandising themes to promote.
The 1958 dealer meeting film was
designed to show that the ideas
were not ivory tower pipe dreams
but sound and workable. Oshkosh
showed how advertising could pay
ofl; Columbia reaped rewards from
spotting bad tires on parked cars;
Los Angeles made big profits by
telephone solicitation; Manassas
featured a tire safety center that
brought in new customers in
droves.
All these things Firestone dealers
could believe, for these were men
they knew. If telephone solicita-
tion was really a good way to find
lop, above: dealer Heinie Hoff-
man of Oshkosh, Wis. sells televi-
sion set. Center: Hoffman clerk ir
action on a tire sale which (bottom 1
is consumated by Mr. Hoffman.
new customers — there was Gordor
Helmick to prove it. There wa;
Heinie Hoffman in his own living
room planning ads that really paic
oft' — and there were the actual buy-
ing customers next day to prove it
'58 Meeting Rates Best
The 1958 dealer meetings have
been completed, and reports fron
hundreds of dealers indicate tha'
they were about the best Firestone
has ever had. The five specia
merchandising themes shown ir
action in the film have been ac-
cepted and used more widely thar
any others introduced in previous
years. And Firestone stores' busi-
ness is good. S
Speedy Air Siiipnienfs Help Keep Sch«>dule
M When tight schedules
bring pressures on meeting
delivery dates, film shipment
methods become increasingly
important. Owen Murphy
Productions, which believed
that its responsibility for this
film was not over until the
picture was on the screen,
found that Emery Air Freight
performed wonders in getting
prints to Firestone sales
meetings on time.
The production was com-
pleted on March 17, and 50
scheduled meetings all over
the country took place in
rapid succession beginning on
March 19. Emery made door-
to-door delivery of each print
for the various meetings with
overnight service. Not a print
was lost or delayed. Emery
also reported back to the
Murphy office in New York
within a half hour after de-
livery saying when delivery
was made and the name of
the man in each place who
received it. 9
NUMBER 6
VOLUME 19
19 58
Daniel Pcterkin. Jr.. president of Morion Sail
Company, inrrocliicecl the film story.
Of Salt and MORTON
>laj<»r l*r»<iii«M>r of This llasii* r»niino<lily Brings
First Bi^ Picliiro lo ♦<»it«m'ii in "WliiH' \Vond«'r"
onsor; Morton Salt Company.
TLE: White Wonder. 28 'j min..
35mm Eastmancolor, produced
by Wilding Picture Productions,
Inc.
The ancients so revered salt
it they spoke of it as "the fifth
nient" — ranking it equal in ini-
rtance to the four elements:
rth, air, fire and water.
Today, salt is so recognized and
;ential a part of our everyday
es that it has even become com-
jnplace in much of our daily
nversation. For instance, we
;ak of a really fine person as
ing "the salt of the earth"; we
/ of the indolent, shiftless in-
/idual. "he isn't worth his salt."
Truly, salt serves mankind in a
iltitude of ways — yet many peo-
; know little or nothing of the
mense task involved in making
available to us for our various
5S.
White Wonder is the first "big"
lor film on the subject of salt,
med in 35mm Eastmancolor. it
tells the story of salt, fundamental
necessity of our existence . . . hov\
it is made available to us from
wells, mines, solar ponds . . . and
how it serves mankind in hundreds
of ways.
Tells Little-Known Story
In his filmed introduction, Dan-
iel Peterkin Jr.. president of Mor-
ton Salt, describes White Wonder
as "the little known story of salt
and its uses ... its services to
mankind ... its role in our dy-
namic economy."
"Fortunately." Mr. Peterkin
continues. "America need not be
concerned about its salt resources,
for nature made sail abundant. But
finding salt in the right quantity
and quality, and in the right places
. . . producing it in a hundred
kinds and grades for every special
need . . . and getting it to market
. . . this is the big and vital job
that has to be done before salt be-
comes available for your use.
"The movie which follows shows
how Morton salt enters into al-
most every phase of human life.
low: a major liglitiiii' problem for Morion's Eastmancolor film was
?sented by this huge underground mine at Graiul Saline, Texas.
The S/jonsor's Objective: to bring Morton ettiployees and the
public a broad riew of an industry and its useful services
I hope you will find it interesting
... as Morton people find endless-
ly interesting their challenging job
of providing salt for every use
. . . where and when you need it."
White Woiuter was premiered
at Morton Salt regional sales meet-
ings last December in Atlantic
City, N. J., and Omaha. Nebr.
Direction was shared by J.
Marsh, George Hoover and Robert
Kohlrust; script is by Adrian Gen-
dot; narrator is Ken Nordine.
How to Arrange for Prints
Prints are available through dis-
trict offices for u.se by Morton
sales personnel. The film also will
be distributed nationally in 1 6mm
for showing to civic, fraternal, so-
cial, church and school audiences.
Black-and-white prints will be
available for tv use. ff
A Wilding camera is set to shoo!
salt drilling, preparatory to a dy-
namite blast . . .
Two tons of electrical equipment
were brought down into the mine
at Grand Saline . . .
A Study in Film Techniques
FILMING THE GiANT. far-fiung
organization that is the Mor-
ton Salt Company involved prob-
lems of scheduling, transportation
of production and lighting equip-
ment, and the providing of power
facilities that went far beyond the
"set-up and shoot" arrangement
which may seem to some to be
the only factors necessary in elTec-
tive motion-picture making.
To get the story that is visual-
ized in Eastmancolor in White
Wonder, representatives of Morton
Siilt, its public relations agency
(Robert Wood & Associates) and
Wilding Picture Productions. Inc.
spent five months of coordinated
effort before the finished "product"
was ready for public viewing.
Time-Table for Shooting
After the script was formulated
and approved, there came the
time-tabling of dates and locations
for the actual filming.
Scenes were to be made at Mor-
ton facilities in Saltair. Utah;
Grand Saline. Texas; Port Huron.
Michigan; and at the Morton Re-
search Laboratory in Woodstock.
Illinois, in addition to stage shots
in Wilding's Chicago studios. Cam-
era crews had to be assigned for
each location.
This was in early Fall, so all
scheduling on field trips had to
be qualified by "weather permit-
ting." Fortunately, the weather did
permit, and scheduling came off
as planned.
First plant visited was Saltair.
where solar evaporation ponds
came under the camera's eye.
Here, the crew was one director
and one cameraman — and lighting
was no problem.
Plenty of Light — and None
The sun's rays gave more than
enough light; the reflection of the
blue sky on the white salt, with
rugged mountain ranges in the
background, provided an interest-
ing vista in which to frame salt,
men and machinery.
At the Grand Saline mine, how-
ever, the problem was exactly the
opposite — there was no natural
light whatsoever.
To this location. Wilding sent
a crew of nine men — a director,
a cameraman and an assistant, and
six electricians. Electrical equip-
ment weighing two tons was sent
to Texas in one of the studio's
tractor trailers.
A Problem in Logistics
All of this equipment had to be
hauled down the shaft into the
mine. Incandescent bulbs, 2,400
feet of electric cable, and a 35mm
camera, no small item in itself.
BUSINESS SCREEN M.A.GAZINE
ucre lowered and carried by jeep
to a central spot in the mine.
From this center, the equipment
again was "jeeped" to various pos-
itions marked for filming. Once it
was set in place, electricians went
to work with extensions, hookups
iind placement of flood lamps.
Two Hours Between Scenes
Small areas of the mine and
haulageways were flooded with 600
amps of light . . . using lamps of
500, 5.000 and 10,000 watts,
placed strategically, to get the in-
tensity of lighting needed for color
photography. All of the equipment
had to be re-positioned between
scenes; sometimes it took as long
as two hours to move it.
For the final scene at Grand
Saline, the blasting of a face in the
mine, camera and lighting equip-
ment had to be anchored to the
mine floor.
At Port Huron, where scenes
of the plant, the process and the
can making and packaging line
were filmed, still another lighting
problem had to be solved.
Again, one of Wilding's big
trailers, loaded with electrical
equipment, went to the filming
site. Before the production crew
arrived. Morion's iiiasler mechanic
at Port Huron had requisitioned
three 25 KVA transformers from
Detroit, to provide 1 10-volt elec-
tricity. As the cameramen moved
about the plant, the transformers
were hooked into a 440-volt buss-
bar at each location.
To round out the movie-making
schedule, a trip was made to the
Morton Research Laboratory in
Woodstock. Illinois. Here cameras
captured the work of laboratory
technicians in their research ex-
periments on salt. Another subject
was the pilot plant for the elec-
trolysis of brine, where salt is
broken down into its two elements
(sodium and chlorine) from which
another 21 chemicals can be de-
rived.
Final Filming in Chicago
Final filming was done in Wild-
ing's Chicago studios. Here many
props were needed for staging.
Clothing, textile bleaches and dye-
stuffs, medicines, cosmetics, ny-
lons, leather, plastics, newspapers,
matches, ceramic glazes, tobacco,
and photo supplies — these were
but a few of the props needed to
introduce into the film the uses of
salt for industrial purposes. Ijf'
Camera contrast: hrilliaiu .\iinliglii fioods Morion's Saluiir plant
A Chance for the Handicapped
Sponsor: Hughes Aircraft Co..
for The President's Committee
for Employment of the Handi-
capped.
Title: Employees Only. 20 min..
color, produced by La Brea
Productions, Inc.
i< This public service film is going
to receive as wide distribution as
almost any special purpose film
j ever made, and deservedly so. Its
point is that handicapped workers
make as good or better employees
as the unhandicapped, when placed
in jobs that take their disabilities
into account.
The picture shows how many
dift'erent jobs the paraplegic, the
blind, and even the spastic workers
can do. And these employees have
better attendance records and are
better insurance risks than nor-
A valuable research worker ai Hughes Aircraft is Melvin Dali:
w/ieekhair). A polio victim, lie spends niglxts in a respirator.
mal workers. Employment is good
for their morale, for the company
employing them, and for the econ-
omy in general, because it restores
them as productive members of
society.
Scenes are all taken in and
around the Hughes Aircraft Com-
pany plant in Culver City. Califor-
nia, which has been one of the
leaders in making a place for the
handicapped, both as a service to
the worker and as a simple matter
of good business.
The film is introduced by Gen.
Melvin J. Moss, who is blind, and
is chairman of The President's
Committee for Employment of the
Handicapped. The narration is
handled by movie and tv star Bob
Cummings.
Many Industries to Benefit
Employees Only will be distrib-
uted by many agencies and com-
panies. The Eisenhower Commit-
tee will spark its use, as wiU the
U.S. Department of Health. Educa-
tion and Welfare. Insurance com-
panies and tv stations are expected
to make good use of it as well, and
all segments of industry will benefit
from its message. 9"
'Gold Mine on Main Street' Slious C.unimunities
How to Recruit New Industry
i^ Competition between commu-
nities for new and virile industries
has never been keener than it is
today.
Why is new industry so import-
ant to a community's economic
well-being? According to a recent
report by the Chamber of Com-
merce of the United States, one
new factory employing 100 work-
ers can mean 296 more people in
the community. 112 more house-
holds. $590,000 more personal in-
come per year. $270,000 more
bank deposits, 107 more passenger
cars, four more retail establish-
ments— and $360,000 more re-
tail sales per year.
Program Must Be Planned
Time was when local chambers
of commerce and other organiza-
tions with community-buOding in-
terests went after new industries
on a somewhat hit-or-miss basis.
This era has passed. The com-
munities — and states — which
knock ofT the prize industrial plums
today are those which follow a
planned program of industrial de-
velopment.
Designed specifically to aid local
developers is a new 26-minute
sound-color documentary motion
picture. Gold Mine on Main Street.
produced by International Sound
FUms. Inc.. specialists in industrial
and area development motion pic-
tures.
Gold Mine was premiered dur-
ing the 1958 annual meeting of the
American Industrial Development
Council. During the first two
months after release, prints had
been shipped to every state, plus
Hawaii and Canada, and to many
public utflities, railroads and in-
dustrial development corporations
throughout the country, according
to George M. Kirkland, president
of International Sound Films. This
indicates, Mr. Kirkland feels, that
the film answers an important need
in the industrial development field.
Films emphasizing the industrial
(continued on next page)
More than 400 persons saw "Gold
Mine" film at recent premiere.
NUMBER 6
VOLUME 19
19 5 8
Jain Street Gold:
cont'd from preceding page)
dvantages and resources of ports,
ities. counties and states are by
0 means a new development,
'ities and regions in stales from
Alabama to Wisconsin have for
ome years had motion pictures in
irculation stressing their own in-
ividual advantages as sites for
e\v industries.
Many Communities Use Films
Standard Oil Co. of California.
3r example, has sponsored films
n Los Angeles. Oakland, and San
rancisco: Richfield Oil Corp. on
ipics such as California and lis
'atiiral Resources, California's
iiried Treasure (oil and gas re-
jurces). Idaho and Its Natural
'esources. and similar films on
iaho and Utah; chambers of
jmmerce in the Indiana communi-
es of Crawfordsville, Ev.msville,
few Albany and South Bend-
lishawaka have film portraits of
leir communities' advantages; and
idustrial concerns, chambers of
:immerce and area development
roups in many locales have mo-
on pictures that tell their own
(dividual stories.
Gold Mine, however, is possibly
le first motion picture that sells
le overall theme of industrial de-
;lopment and is applicable for
5e by any group — city, area, or
ate-wide — which wants to spark
1 industrial development pro-
'am.
The film opens with a series of
lots comparing a healthy com-
lunity with a sick one. A series
[ cartoons shows the importance
F new industry to a typical com-
lunity — in terms of jobs, income,
ivings, increased retail trade. The
itense competition for new in-
astry is illustrated by flashes of
rochures and advertisements from
irious sections.
Next the picture outlines the
isic factors which influence in-
astry in selecting a plant site,
olor sequences describe ihe im-
^rtance of such things as markets,
"Gold Mine" in Making
"* -~-_JI
Professional community
development engineers were
actors in picture.
labor, materials, transportation,
water, utilities and financing.
Special emphasis is placed on
conmiunity dexeiopmcnt. covering
planning and zoning, specific sites,
and in general asking the question,
'is it a good place to live?"
Then the film gets down to cases
on the actual mechanics of local
industrial development. To suc-
ceed, the film points out, this must
be a community-wide activity,
planned and budgeted on a long-
range basis. Next the camera moves
into the selling and promotional
phase of development, showing
various types of advertising and
mail campaigns.
Scenes for Gold Mine were
made in many different cities and
communities in a number of differ-
ent states; but the film has been
edited so that, as far as possible,
the subject communities could be
anywhere in the country. Literally
scores of firms cooperated in mak-
ing the film possible.
The people who appear in the
film are not professional actors.
Parts are played by business men
and developers, photographed in
pursuit of their duties. The open-
ing and closing statements, for ex-
ample, are narrated by an execu-
tive of Lockheed Aircraft.
Gold Mine on Main Street has
been cleared for television use as
a public service feature. Its length
(26 min.) allows it to be used in
a half-hour program.
How to Obtain the Film
The film is available on a pur-
chase basis only, from Interna-
tional Sound Films, Inc., 26 E.
Andrews Drive, N.E., Atlanta 5,
Georgia, and its affiliate. Industrial
Sound Films, Inc., Conway Build-
ing, North Atlanta 19, Georgia.
Purchase rates are: one to five
prints, $250.00 each; six to 10
prints, $225.00 each; 1 1 prints and
over, $200.00 each. 9
* * *
Slidefilm Explains Proposed
Illinois Judicial Amendment
i-t Equal Justice for All, a sound
slidefilm in color, has been com-
pleted by Sarra Inc. for the Com-
mittee for Modern Courts. The
film explains and discusses the
Blue Ballot Judicial Amendment,
on which Illinois citizens will vote
in November.
Featuring the voice of the
award-winning tv commentator,
Clifton Utiey, Equal Justice for
All will be shown to political, civic,
fraternal and other groups through-
out the state. The scenario was
written by Helen A. Krupka, and
production was directed by Jordan
Bernstein. ^
Traffic officers of National Biscuit Company see film story of New York
Central's Fle.xi-Van rail-highway freight service. At far right (standing),
E. J. Paronett. Fle.xi-Van sales-service executive for the railroad.
Short Sales Film Helps N. Y. Central Shoic
Freighting With Flexi -Van
SaleM IiMToase Follows I'se oli Ropealer Projector
> A technique new to the rail-
road industry — direct selling by
film — is being used by the New
York Central Railroad to secure
business for its revolutionary new
Flexi-Van rail-highway freight
service.
An eight-minute sound film, in
color. Freight By Flexi-Van, is
shown to the prospective customer
at his convenience right at his desk
by means of the Sound Masters'
23-pound portable repeater projec-
tor. A number of the suitcase
projectors are being used as calling
cards by members of the Central's
freight sales and service depart-
ment.
"Since the Flexi-Van operation
is so amazingly simple, we found
that it had to be seen to be be-
lieved," R. L. Milbourne, Director
of Flexi-Van Sales, Freight Sales
and Service, declared. "The new-
film and the projector and our re-
presentative's commentary do far
more than any brochure or illus-
trated material alone could accom-
plish."
Shows Flexi-Van Technique
The Central's Flexi-Van makes
use of a new technique that per-
mits fully-loaded highway trailers
to glide off their wheels on to spe-
cial flat cars in only four minutes.
Only one man, usually the driver,
is required for the operation which
needs no special loading or un-
loading terminals.
The new film highlights the sim-
plicity and flexibility of the
operation and points up the con-
venience of door-to-door deliveries
combined with low-cost rail trans-
portation.
Film Helps Make Sales
A number of the Central's cus-
tomers who have seen the new film
and projector have "complimented
us on this unique visual sales pres-
entation," Mr. Milbourne noted.
"Our response has been amazing,
since our Flexi-Van volume has
increased by one-third in each
month since we launched it in
April."
If an additional showing of the
film is required, the repeater pro-
jector can re-run the film with only
a few seconds preparation.
Projects a 15-Inch Picture
The projector unit is equipped
with a 15-inch rear projection self-
contained screen, a removable
magazine and only two control
knobs. It uses standard coated
16mm film and can be set up
within 60 seconds without the
need of darkening the room in
which the film is to be shown. ^
No. 10,610 for S/M
i^ Freight by Fle.xi-Van,
Sound Masters' new film for
the New York Central, car-
ries a job number of J 10,6 10.
Since 1937, when the pro-
duction company was organ-
ized, Sound Masters has now
completed 10,822 films, in-
cluding 5.912 TV spots. 44
spots and 16 longer films are
currently in production. K'
BUSINESS SCREEN MAGAZINE
/// Aninuited Color Cartoon Circs If orkcrs
A New Look at Social Security
Film Kxplains lt«'4'«>ii< 4 hi
■ft- Sam'l L. Pilgrim, principal
character in the Social Security
Administration's new motion pic-
ture, Sam'l unci Social Security, is
a newcomer to the world of ani-
mated color cartoons, but some of
the problems he faces are troubles
with which we are all familiar.
Up through the ages Sam'l, a
colorful little character in more
ways than one, has had an event-
ful and e.xciting career. On occa-
sion he has had difficulties with
c\erything from dinosaurs to un-
employment, disability, and
old age.
Tells How Program Works
In his saga there are drama,
humor and pathos — and a good
deal of solid information about
Federal old-age and survivors in-
surance; how it works, and what
it means to every American family.
The pixie services of Sam'l L.
Pilgrim enable the Social Security
.Administration to give this infor-
mation and explain its importance
in a way that entertains while it
Below: Sam'l and his employer
botli contrihuie to retirement . . .
II crcasur
aiig«vs in iiUl A^t- ll«>n«'l°il<«
instructs. Sam'l is each of us,
whether our age is nine or 90.
Each time he makes progress to-
ward solving his problems, he helps
to solve some problems for us all.
Agency's First Color Film
Sam'l is the Social Security Ad-
ministration's first new motion pic-
ture in three years, and marks the
Above: Sam'l Pilgrim's ancestors
luid no cusliion for old age . . .
agency's very first use of color. The
film, available in either 16mm or
35mm, runs for 14 minutes and
has been cleared for tv and theatre
use as well as for showings to civic,
social and school groups.
The agency estimates that dur-
ing the first year of its existence.
Sam'l will be seen by an audience
of about 2,000,000 people in about
10,000 screenings, about half of
which will be in commercial thea-
tres. Arrangements for showings
may be made through any social
security district office or through
the Social Security Administration,
Equitable Building, Baltimore 2,
Maryland. S"
DuPont Shows Fabric's Features
Sponsor: E. I. du Pont de Ne-
mours & Company.
Title: Right in the Rinse. 5 min..
color, produced by Sweetman
Productions.
The product featured in this
motion picture is "Zelcon." a new
fabric conditioner made by du
Pont, which conditions fabrics in
the rinse water, making towels
softer and more absorbent . . .
eliminates static in man-made fib-
ers .. . makes clothes easier to
iron.
The film has a dual purpose:
first, it is being shown by du Pont
representatives to manufacturers of
household cleaning products; and
second, it is to be released by
Modem Talking Picture Service as
a segment in their 1 5-minute
Home Digest for television.
Scenes show the product in use
in the home, proving by interest-
ing close-ups and laboratory tests
how "Zelcon" makes towels and
diapers softer and more absorbent,
eliminates static in nylon slips and
dresses, and ironing easier for all
types of fabrics. 9'
AirliiM' Films I.isloil
w- A supplement listing 45 motion
pictures recently produced by
member airlines has been issued by
the Public Relations Office, Inter-
national Air Transport Assn.,
1060 University St., Montreal 3,
Canada. It's free. »
A "live panel" presentation makes the case for beverage alcohol . . .
PR Film for Beverage Alcohol
Doctor's Viowpoinls ^hown in a X<>w t'oior F'ilm
Sponsor: Institute of Public Infor-
mation.
Title: To Your Very Good
Health, 29 min.. color, produced
by Campus Film Productions,
Inc.
M The Institute of Public Informa-
tion (which numbers among its
present clients Seagram's. Calvert,
Four Roses, and other distillers)
believes that the liquor industry
has neglected an important and
rightful phase of its public rela-
tions activities: that liquor, in
moderation, might actually be good
for you. Leaning over backward
to be circumspect, the liquor in-
dustry usually has spoken out only
defensively of its role in modern
life.
Yet. the industry's public rela-
tions problems are vexing and se-
rious— headlines in newspapers all
too often connect beverage alcohol
with the whole gamut of human
frailties. But, over sixty million
Americans do drink, and over
977c of them handle it quite well.
Man's interest in alcohol is as
old as history, but his knowledge
of alcoholic beverages — what they
are. their proper use, and their
effects — is so scant that supersti-
tion, supposition and prejudice
have taken the place of fact. To
counter fiction with fact, and fancy
with truth is the purpose of the
new film. To Your Very Good
Health.
Dr. John Staige Davis delivered
a paper at the New York Academy
of Medicine two years ago. which
was subsequently published in the
Virginia Medical Monthly, in
which he pointed out that the at-
tention of many doctors — along
with the public — has been so fo-
cused on the problems of alcohol-
ism that there has been tendency
to overlook the therapeutic values
of beverage alcohol. Dr. Davis'
paper, with a bibliography of 51
references to medical sources on
the subject, scotched a great many
widely believed fancies about bev-
erage alcohol — that it shortens life,
causes cirrhosis of the liver, is
harmful to kidneys, etc.
Using Dr. Davis' research as a
background, screenwriter Alexan-
der Klein; medical consultant Dr.
Merrill Moore, of Boston; and
Campus Film Productions have
turned out a film composed of a
live "panel," charts, and technical
animations sequences which tell
factually the story of beverage
alcohol, pointing up particularly
its value in countering stress and
its definite usefulness in heart con-
ditions. The film also discusses
conditions in which people should
not drink, and gives pertinent in-
formation and advice on alco-
holism.
While To Your Very Good
Health is being aimed at a wide
general audience (50 prints circu-
lating through Ideal Pictures, and
88 through the Institute's clients'
sales companies), there is nothing
implied in any way to encourage
anyone to drink. The picture only
seeks to promote better under-
standing of alcohol and to show
it is not the devil as sometimes
painted.
The sponsoring Institute of Pub-
lic Information makes no commer-
cial plugs for its clients products —
largely light blended whiskies — but
it does say that present scientific
evidence indicates that excessive
congeners (fusel oil, acids, alde-
hydes, etc) present in heavier
bodied straight whiskies are poten-
tially toxic if taken in quantity.
Question and answer folders on
beverage alcohol are distributed
free to interested audiences in con-
nection with showings of the
film. 9
X U M B E R 6
VOLUME 1!
i.w>v.. Sir I luiiita.s Lipioii's famed
Sluvnrock IV" with which he made his
ourth try for the America's Cup in 1920.
ponsor; Thomas J. Lipton, Inc.
"itle: The History of the America's Cup, 11
min., colon produced by Transfilm, Inc.
• The world's most famous sporting trophy,
le 107-year-old America's Cup, is the gleam-
ig star of a new 27-minute color documentary
lotion picture produced by Transfilm for
homas J. Lipton, Inc.
The History of the America's Cup covers
e excitement and tense moments in the first
S years of competition for the gaudy trophy.
Ithough the Cup's intrinsic value is probably
^s than $100, about $30 million has been
ent by British yachtmen who sought to re-
rn it to the land of its origin and Americans
10 so far have managed to keep it here.
Originally, the trophy was won from the
jyal Yacht Squadron in 1851 by a syndicate
American yachtsmen who owned the
>kmerica." Since then. 16 challenges have
en made by English. Irish, Scotch^and Ca-
dian sportsmen in vain attempts to return
; trophy to the United Kingdom.
T. O. M. Sopwith, British aeronautical man-
icturer. made the last attempt with his
ndeavour 11" in 1937. September 20 of
s year saw the start of another series of
allenge races for "the ould mug."
Sir Thomas Failed in Five Tries
Best remembered of all Cup challengers un-
ubtedly is Sir Thomas Lipton, who made
i unsuccessful tries for the trophy with his
lous "Shamrocks" between 1899 and 1930.
hough he never succeeded in turning the
:. his great sportsmanship gained for him
everlasting admiration and respect of the
lerican people, and a $16 thousand solid
d cup donated by public appeal,
t is Lipton's great sportsmanship that pro-
es a theme for The History of the America's
0.
n the film, a boy sailing in a weekly regatta
Js for the fifth time in a row and returns to
yacht club locker room, discouraged and
dy to give up racing his sail boat forever.
adult member of the club sympathetically
-s him in hand and tells him the story of
Lipton^s Film Tie-in With
Sailing Classic
"History of the America's €'up'*
the America's Cup — and of the man who "won
by losing," Sir Thomas Lipton. The boy, called
Tommy in the film, thereafter recaptures his
interest and failli in sailing competition.
Eastern Clubs Featured in Scenes
Location shots were made at the New York
Yacht Club in New York City and the Ameri-
can Yacht Club in Rye, N. Y. The New York
Yacht Club houses the largest collection of
memorabilia connected with many years of
competition for the America's Cup, including
the Cup itself and perfect scale models of the
challenging and defending yachts. At the Amer-
ican Yacht Club, actual sailing scenes were
photographed during the past summer.
The film script was written by Fred Freed
from original research by Jerome E. Brooks.
Thomas Whitesell is the producer, and Shepard
Traube the director.
The History of the America's Cup will be
shown on tv. in theaters and to interested clubs
and organizations throughout the United States.
Distribution will be handled by Association
Films, Inc. via nationwide offices. »■
now Promotion Builds
Xow Film Audienees
Audience Results Like These
Launch a 'Xnp" Film's Career
it The History of The America's Cup
already has had an unusual "career" as
a sponsored film:
... it was ordered for a premiere show-
ing on the first day's operation of a tv
station located on the Isle of Wight, where
the first America's Cup Race was held in
1851.
... it was "sneak previewed" at the
Grand Central Newsreel Theatre, com-
plete with trailer announcement and
audience reaction cards. Viewers liked
it well enough for the theatre to book
the film for an additional four-day run on
the eve of the race.
... it has been shown all summer long
to Naval cadets in training at Old Mystic
Seaport, Connecticut.
... it was shown in three theatres on
Martha's Vineyard as a special featurette,
as a result of a yacht club commodore's
request for a place to show the film to
fellow yachtsmen and vacationers.
... it was scheduled by ABC-TV for
a network play on some 20 to 30 stations
in early September.
. . . it was previewed initially in June
to 500 special guests, sports writers and
yachting enthusiasts in New York's Wal-
dorf-Astoria Hotel, and introduced by
actor Hume Cronyn. ^
by Robert Finehout
Director, Advertising and Pronnotion
Association Films, inc.
ABOUT Three Months ago we saw The
. History of The America's Cup for the
first time, in a small mid-town Manhattan
screening room. As the lights came up after
the showing, all in the audience knew they
had seen a winner. Big, handsome, colorful,
exciting — blending the historical with the nauti-
cal, the dramatic with the documentary, this
one had audience-appeal written all over it.
The film would be in heavy demand, any-
time. But this year, perhaps more than at any
other time, it offered a special challenge: 1958
would mark the resumption of the sporting
classic, the America's Cup yacht race. The
release of the film was timed to coincide with
this great event, recognized by many sports
writers as the sporting event of the year — or
21 years if you're a yachtsman who has waited
since 1937 for this water-bound "world series'"
to be resumed.
Aim Picture at Selected Audiences
A film that can boast so many ingredients:
adventure, thrills, timeliness, and above all.
newsworthiness, deserves, even demands, extra-
special handling. Our problem was how to
reach maximum audiences at the time when
interest in the Cup races was reaching a cres-
cendo, but when many normal sponsored-film
outlets (schools, clubs, etc.) were inactive.
In consultation with representatives of the
sponsor, Thomas J. Lipton, Inc., we decided
to concentrate on television, yacht clubs, and
selected motion picture theatres. A pattern
of tv release was formulated, akin to the se-
lected pre-release engagement plans used suc-
cessfully with such theatrical attractions as The
Bridge on the River Kwai and The Ten Com-
mandments. In other words, we worked out
a "roadshow-on-tv" pattern, with priority given
to the major stations in the top markets in the
country. This was the "premiere phase" of
the program.
Premiere Showings on 51 Stations
Major network and independent stations in
the 70 largest markets were offered the film
for televising during the period July 15 to
August 31. Fifty-one stations booked the film
for showing during this premiere period, in such
major audience markets as New York City,
Chicago. Los Angeles, Boston, Detroit and
Washington. D.C.
This six-week period had special signifi-
cance: interest in the race was heightened each
day as four American yachts competed against
each other for the honor of defending the "ould
mug" against the British contender. Sceptre.
The tryouts were covered by all major news
services, the networks, and national magazines.
(CONTINUED ON PAGE FIFTY-EIGHT)
BUSINESS SCREEN MAGAZINE
/ Vew; Approach in Coinmunity Relations at This Recent
Open House for W. T. Grant
WT. Grant Company's 28-year-old
store on Getty Square in Yonkers,
New York, has been completely rebuilt and
modernized this summer into one of the most
attractive units in the 725-store chain. To
celebrate the new Grant's, and to serve as an
experiment in community relations, the store
held an open house on September 10 with the
public invited to come have refreshments in
the new recreation room, meet the manager
lUid his staff, and see a sound slidefilm about
the company and its history.
On hand for the occasion to gauge public
reaction were Jack Edgerton, Grant's national
public relations manager, and Seymour Zweibel,
whose production firm has made some sixty
films for the merchandising chain in the past
five years.
A capacity audience of about 50 Yonkers
shoppers attended each of the four showings
at the store during morning and afternoon ses-
sions. The ladies seemed to have a fine time
enjoying coffee and cake, chatting with Man-
ager Jerry Ackerman, and the film was received
with much pleasure. Two representatives of
local women's clubs asked to borrow the film to
show to their members.
While the screening was an experiment, and
the film was not specifically designed for the
public, reaction was good enough that the com-
pany may extend the program to other stores
in the chain. S'
You Are
Cordially
Invited . .
to attend a shoicing of a most interesting
film telling the story of the Company
ichich stands behind your new Yonkers*
Crnnl store.
WEDNESDAY, SEPTEMBER 10
Morning Showing . 10:30 A.M.
Afternoon Showing 3:00 P.M.
tree refreshments - t r e e Sourenirs
Ask any sales person to direct you to the
store's netc Recreation Room!
GEHY SQUARE
>>liil«'l'iliii oil t'oin|iaii.y IliNltiry
B*rov«'s Keal Allra<>iioii lliirinjif
lt«>-4>l»4'ning of Yonkers Store
Above: greeting one of the guests for the film
showing is Yonkers store manager, J. L. Acker-
man. Capacity audiences attended each screen-
ing. The program may be extended to other
stores in the W . T. Grant chain.
Grant's new slidefilm history impressed this
Yonkers clubwoman so much titat she asked
to borrow it for showing to her group.
EXCLUSIVE BUSINESS SCREEN PHOTOS
Above: careful attention to projection details
before the public sliowings helped achieve good
performances. Here manager Ackerman is
checking ttw projector with an a-isistant.
Above: Grant's national public relations man-
ager, Jack Edgerton (left) takes film producer
Sevmour Zweibel on tour of new facilities.
Right: store manager Jerry Ackerman (at left)
discusses film showing details with Grant pr
manager. Jack Edgerton.
At left: advertisements like this in local news-
papers lieralded tiie "open house" showings of
the company's slidefilm as a featured event.
UMBER 6
VOLUME 10
19 5 8
S[,()lli<j:ht on An Hisloricnl International
Medical Film EXHIBIT
I>«'l«>j;al4'<< al Worlil >l«Mli4«al A.sKooialion Assonibly
.\ll4>nfl .S4«r«'<'nin|u£»i in ll«>niiiark*»« Parlianipnl Housi'
A Giant Step toward greater
-'^*- worldwide acceptance and use
of the film medium as a means of
extending medical knowledge was
taken on August 16-19 at Copen-
hagen, Denmark. On these days,
an International Medical Film Ex-
Hear Sound Tracks
in Three Languages
Pictured above is one
of typical film audiences
viewing medical pictures
during ]2tli World Medical
Association Congress at
Copenhagen in August.
At right: a closeup of
translators' hootli wiiicli
provided Englisli, Spanisli
and French interpretations.
lelow: World Medical Association officials ap-
laud Danish Prime Minister's address of wel-
ome to Copenliagen. At extreme right is Dr.
ouis //. Bauer, Secretary-General of W.M.A.
A.M.A. Officials at Exhibit
Right: attending the International Medical
Film Exhibition were (I. to r.) Dr. Louis
Orr, Orlando, Fla., President-Fleet of
the Anu^rican Medical Assn.: Dr. (iunnui
Gunderson, LaCrosse, Wis., President of
the A.M.A. and Dr. F. J. L. Blasingame,
Executive Vice-President of tlie Association.
Below: Prime Minister Han.sen (2nd front riglii)
commends Ralph P. Creer, AM A (2nd from
left) on exhibition. At far left is Johnson &
Johnson nwd'n al (lircciDr. Dr. Jnhn Henderson.
hibition, arranged by Ralph Creer,
Director of Motion Pictures and
Medical Television of the Ameri-
can Medical Association, was held
for delegates to the Twelfth Gen-
eral Assembly of the World Medi-
cal Association.
Co-sponsor with the AMA and
the World Medical Association was
Johnson and Johnson Internation-
al. Based on his experience as
organizing director of the first U.
S. International Medical Film Ex-
hibition held in New York last
year, Mr. Creer selected a series
of outstanding medical motion pic-
tures produced by physicians and
surgeons from all parts of the
world.
These highly selected motion
pictures, comprising the latest in
medical knowledge and techniques
from many countries, were shown
in Denmark's Parliament House.
Denmark's Prime Minister, Hans
Christian Hansen, welcomed dele-
gates to the Exhibition and was an
honored guest at the screenings. ^'
r^
V
J
tr ..^:
Below: eminent Japanese doctors also com-
mend Mr. Creer. At left is Dr. Tomio Ogata
of Tokyo: center is Dr. Hiroshi Is/iii. Botli are
officials of the Japanese Medical A.ssociation.
BUSINESS SCREEN MAGAZINE
Here's opening title frame of Founder B. H. Stauffer (.v pre-
Stauffer's sound slidefilm . . . sented in opening frames . . .
Stauffer Closes "7 Out of 10"
Using Slidefilm on Home Calls
by J. Talcott, Sales Manager
Stauffer Home Plan Division, Stauffer Reducing, Inc.
WHAT Do We Think of audio-
visual methods in selling?
With a remarkable closing av-
erage of seven out of ten home
demonstrations in which we utilize
a sound slidefilm, I'd say that the
Stauffer Home Plan Division of
Stauffer Reducing, Inc. is com-
pletely sold on this modern ap-
proach.
Highly recommending to our
sales people that they use the com-
bination of a color slidefilm and
recording on every call, we can
safely attribute a good part of their
high closing average to their ap-
plication of this sight/sound tool.
Personal Examples Cited
Taking a leaf or two out of my
own personal experience, let me
cite some examples that seem to
substantiate our faith in this me-
dium:
I faithfully showed the film on
every call and every demonstra-
tion, except one. It is worth not-
ing that I didn't make the sale on
that appointment!
Show All Walks of Life
On another occasion, the wife
was quite interested but the hus-
band was lukewarm, as is often
the case, at the time I entered the
home. His interest increased in
our product immediately after
showing the film and there was no
difficulty in closing the sale.
I used this equipment in dem-
onstrations to people from all
walks of life — from members of
minority groups living in house
trailers to wealthy persons in ex-
1
1^ i-iU ^.,
r i 1 -,
The slidefilm illustrates some
I'oints on had posture.
Like many others, this girl has a
weight problem to meet.
^ «
ItrSINES.S SCREEN REPORT. S ON CURRENT
SOUND SLIDEFILMS
l*ro^raiH»i Covt^r llVidc ltanj;<«> **i Soiling. Training
an«i Il«'ni4»n.*ilra<i4»n Pr4»i»i4'inN in <'«»inp<'tiii%'«> Era
elusive neighborhoods . . . and the
result was always the same — we
deUvered our story via film and
record in 15 minutes. This pre-
sentation would have taken an hour
or more by old-fashioned oral
methods!
Has Over 1,000 Projectors
We have well over a thousand
sound slidefilm projectors out in
the field, utilizing the highly-port-
able and dependable Colburn
Picture Phone. Because of their
greater capacity we use 33 1/3
rpni recordings. Both record and
film feature a famous user of the
Stauffer Home Reducing Plan,
Harry Von Zell of radio and tele-
vision fame.
Let me emphasize that this pro-
gram is designed for personalized
demonstrations — face to face — in
the home. We utilize the Picture
Phone's built-in screen, separated
from the projector by a distance
of only a few feet when the equip-
ment is set up for home showings.
Personalized use of our sound
slidefilm has made it the effective
tool that it is ... we even encour-
age members of the family to ad-
vance the pictures during the
showing, helping to create undi-
vided attention on their part.
The Salesman's Good Friend
Good selling is one important
key to America's future . . . and
we'll agree that the sound slide-
film is the .salesman's staunch
friend and ally in helping move
products and services to the Amer-
ican family . . . right in the home!
Husband and wife can slim down Stauffer figure counselor demon-
\ together, watch measuremettts. strates Posture-Rest unit.
Power of the Press
Sponsor: Dun's Review & Modern Industry.
Title: Problems and Opportunities, 15 min.
ssf, produced by Gotham Film Productions
(subsidiary of Seymour Zweibel Produc-
tions).
ik Problems described in this filmstrip are
those of the seller faced with buyer resistance —
purchasing agents with hands tied from above
by the "profit squeeze." Opportunities lie in
the pages of the business magazine favored by
"men who can give the green light to buying" —
Dun's Review & Modern Industry.
DR & MI has been using the filmstrip for
the past year to tell the story of its editorial
strength as vividly as possible in 15 minutes.
While not designed primarily as a direct selling
tool, the filmstrip has achieved remarkable
success in producing new business for the
magazine.
"Our salesmen are enthusiastic. Many of
them attribute new business directly to the
filmstrip," Alex J. Dughi, Advertising Sales
Manager, has said. "In the past year I would
say that the filmstrip has been shown to be-
tween four and five thousand top advertising
people, in groups ranging from as high as one
hundred to individuals in their oflices. Our
salesmen have shown this filmstrip at every
possible opportunity, including one instance
where it was screened against the ceiling in
the office of a key prospect." ff
NUMBER 6 • VOLUME 19 • 1958
bove: art combines with prod-
•t pi.x for Remington Rimd.
Art and Pliut«»^'riipliy
4>11 RiisincNK EqiiipiiK'iil
'onsor: Remington Rand.
tle: Personnel on File, pro-
duced by Muller, Jordan and
Herrick.
oblem: Getting favorable atten-
)n and holding attention as the
oduct is identified, as the sales
lint is clinched, is a problem in
y sales method. Slidefilm tech-
ques facilitate a smooth, appeal-
g sales message. When Refiiing-
n Rand elected to sell the Kardex
rsonnel records system via slide-
fii, it was decided that the office
oduct story would best be told
ci^rtoon art. The film was to be
ecifically a sales vehicle however
d this necessitated actual product
;ws. A presentation was desired
;it would preserve the artistic
3tif. yet show the product to
vantage.
lution: Using Type C prints in
mbination with artwork, the pro-
ber incorporated product views
a way that maintained the art
ntinuity. With this visual tech-
:jue, the product was "show-
sed" as part of the attractive
lagery. ^
lolivaling' Iht' SalvKiiian
ONSOR: Receiving Tube Depart-
ment, Electronic Components
Division, General Electric Com-
pany.
tle: General Electric Disirihii-
tor Sales Development Proi^ram.
produced by Transfilm, Inc.
ow It Worked: General Electric's
jceiving Tube Department was
termined to increase the sales of
tubes and parts by making its
dealers better businessmen. The
Tube Department wanted to train
and motivate approximately 7.000
distributor sidesmen. The problem
was to provide a suitable program
for this large number of widely
scattered distributors. It was deem-
ed impractical to try to contact the
distributors with GE factory train-
ing representatives. The solution
was to package the material in
such a way that a highly trained
lecturer was not necessary. The
program put in use includes a 10-
minute animated film, six sound
slidefilms, three recordings, multi-
ple choice questionnaires and a
leader's guide. The training course
was designed for six meetings
which can be conducted in the
field by electronic parts distribu-
tors themselves. To stimulate max-
imum audience participation, the
program forecasts the future of
electronics and gives case study
instruction on several phases of
selling.
Results: Reported George Cross-
land, manager of distributor de-
velopment and trade relations —
"The program we have developed
with Transfilm has been highly
successful. Though it is difficult,
if not impossible, to measure pre-
cisely the degree of its success in
sales or new business, reports of
its enthusiastic acceptance have in-
spired us to plan an enlargement
of the program to include addi-
tional levels of distribution." (The
Harvard University Graduate
School of Business Administration
found this GE program so effective,
they requested it for use in their
own sales management courses.)
I*r4»iliift IiiliM>«lii«*fion
Sponsor: General Foods Corpora-
tion.
Title: Instant Swans Down Cake
Mix, produced by Transfilm,
Inc.
Problem: Many products designed
for big sales are too small as prod-
uct units to be efi'ectively presented
or demonstrated to a large group.
Solution: A simple, highly portable
sound slidefilm which vivified the
package, clearly demonstrated the
mix being used — the steps in pre-
paring a cake — and showed the de-
licious looking cakes the mix could
make. As a living finale, a Swans
Down cake, prepared in advance,
was served to the luncheoners from
the press. !#■
Left: basic selling principles are
shown to GE salesmen . . .
Pertinent scene in Textile Workers' film
Safe-Guards for Labor Funds
ik Scandals involving alleged mis-
uses of labor union funds have
been much in the news in recent
months, as a result of investiga-
tions of certain unions' manage-
ment activities by Congressional
sub-committees.
Most unions, however, are well-
run financially. In fact, many of
them have set up procedures in
handling funds that are consider-
ably tighter than those recom-
mended by Congress after its re-
cent findings.
For example, the Textile Work-
ers Union of America recently rec-
ommended to its member locals
and joint boards that a committee
consisting of at least three rank-
and-file members be elected an-
nually to make an audit of each
local's financial records.
To help put this program into
effect, a 66-frame sound slidefilm
in color was produced for the
union by the William P. Gottlieb
Co. Titled Guarding Our Funds,
the film is aimed at training ordi-
nary union members in auditing the
funds of locals and joint boards,
and at emphasizing the importance
of the auditing function.
The union plans to show the
slidefilm at locals" meetings to mo-
tivate the election of an auditing
committee, and at the beginning
and end of training courses ip
auditing procedures. A training
manual has been prepared to com-
plement the slidefilm.
First showing of Guarding Our
Funds was at the recent conven-
tion of the Textile Workers Union
of America in Mi^mi Beach, Fla.
From "Guarding Our Funds"
Slidefilm Aids Personnel Work
M A sound slidefilm originally pro-
duced to help men's wear retailers
solve apparel sales problems is
finding new use as a personnel
training aid.
The slidefilm is A Plainclothes
Story, produced by the Chicago
Tribune in cooperation with the
Chicago chapter of the American
Institute of Men's and Boy's Wear
for use by apparel retailers in
counselling their customers on bet-
ter dress habits.
However, Paul C. Dikeman, per-
sonnel training manager for the
S. S. Kresge Company, reports that
the film is now an integral part of
the annual training seminars the
personnel department conducts for
Kresge men undergoing manage-
ment training.
Kresge conducts week-long sem-
inars every year in its four major
sales districts, covering all facets
of store operation and including
lectures and discussions by com-
pany executives and store manag-
ers. This year, for the first time,
the seminars included a session on
the importance of good grooming.
Training materials, supplied by
the Institute of Men's and Boy's
Wear, included a print of A Plain-
clothes Story. The film demon-
strates how men of various heights
and builds can select different
items of wearing apparel to make
them appear to best advantage.
Following this year's meetings,
trainees were asked to comment
on the value of the film. Their re-
actions were so favorable. Dike-
man said, that Kresge has decided
to make it a regular part of all
future training seminars. l^'
BUSINESS SCREEN MAGAZINE
"Labor Law"
Sponsor: Employers Labor Rela-
tions Information Committee.
Title; You and Labor Law, pro-
duced by Transfilm, Inc.
Problem: Atomic emotions are in-
volved in the relationship of man-
agement and labor. The national
labor law which governs this rela-
tionship is a monument of oft-con-
tested compromises. How to ex-
plain this complex law in simplified
terms and in a way which would
not infuriate management. labor or
the public? The Employers Rela-
tions Inlormation Committee want-
ed to make a dispassionate but in-
teresting explanation of this vital
subject.
Solution: A two-part sound slide-
film in color. You and Labor Law.
was produced which outlined the
history of the law and illustrated
its important facets. Only by turn-
ing off the steam and taking a calm
look at the history of labor law can
we understand our present law —
says the slidefilm's cartoon image-
ry. Industry has been purchasing
the film for use with management
and labor audiences. 9
Visualizing the Slidefilm Story
PICTORIAL REVIEW OF
,i All too infrequent are examples
of audio-visual equipment makers
and film producers using the audio-
visual media to sell themselves.
No shoemaker's child is the
.Salesmate, a portable all-transis-
torized sound slidefilm projector.
The Charles Beseler Company, its
maker, has had Selling Films, Inc.
produce an effective sound slide-
film to demonstrate both the med-
ium and the new equipment. Hand-
some as the smart attache case in
THE SALESMATE SLIDEFILM
which Salesmate is contained, the
slidefilm is shown to all equipment
and film prospects on the machine
itself . . . selling both the medium
and the Salesmate along the way.
Weighing only 19 pounds and
14" high, the highly portable
equipment can and does go nearly
everjrwhere. Currently it is help-
ing Nelson Rockefeller sell the
citizens of New York a new Re-
publican governor. H"
A SOUND SLlDEFILiM SELLS BOTH THE MEDIUM AND THE SALESMATE AT THE TOUCH OF A BUTTON
I bring the visible image of vivid, sharp pic-
tures, the excitement of compelling sound.
With intensified competition, companies with Sound slidefilms can l2elp your salesmen mal<e
tlie best selling tools will come out on top. more effective calls than ever before . . .
W h:il kind of piclures can be put on my screen? Few families have seen this liind of compelling 1 can also go to retail .stores and impress sales
Any l<ind. For example, tins automobile . . . sales prescnuiiiou . . . right at home. points on key personnel . . .
Setlin!: me up for action is .simplicity itself. I am ihc most etiective way ever devised to Any questions? The man who brought me here
Just open my .screen, like this ... help reach and sell more customers ... has the answers. Ill turn myself off.
NUMBER 6 • VOLUME 19 • 1958
Film Shows Manufacturers
How to Make Their Own Boxes
:r How the manufacturer who buys
iet-up boxes can save time, space,
md usually money too by produc-
ng his own rigid boxes from flat
blanks is told in Profit Packaging
With Bo.xmaster. an 18-minute
;ales and demonstration sound-
;olor film presented by the Indus-
rial Sales Division of United Shoe
vlachinery Corporation.
Purpose of the film is to show
low the Boxmaster. a semi-auto-
What's IVfevv in Sponsored Pictures
Current Motion Pictures & Slidefilnns for Business
)ernonstrating a new box-malting machine
; purpose of this film.
latic machine for forming rigid
loxes, can be used to improve al-
lost any manufacturer's packag-
ig operation.
The film shows a typical busi-
ess man who faces a challenging
St of packaging problems in re-
pect to box strength, storage
pace, availability and costs — and
ow the packaging machinery
elps him to meet his objectives.
Scenes taken in factories using
:e Boxmaker show the variety of
pplications of this equipment.
Representatives of folding box
roducers who are local sources
3r the die-cut blanks have a prom-
lent role in the film.
The film was produced for
'nited"s Industrial Sales Division
y Bay State Film Productions,
ic. It may be purchased at cost
y folding box companies as a
lies tool. Bookings for trade
roups and others are being han-
led by the Advertising Depart-
lent of United Shoe Machinery
brporation, 140 Federal Street,
oston 7, Massachusetts. ^
* * if
You and the Silicones" Is
lew Dow Corning Color Film
Dow Corning Corporation of
lidland, Michigan has released
ou And The Silicones, a 16mm
)und-color motion picture with a
inning time of 31 minutes.
You And The Silicones covers
le newest industry-wide applica-
ons of silicone materials. In-
uded are such diverse uses as
licones in cosmetics and a new
licone rubber stock that self-
jlcanizes at room temperature.
Designed for showings to top
anagement and technical audi-
ences, the m o t i o n picture was
produced by the film section at
Dow Corning, with final editing
work performed by George W.
Colburn Laboratory. ^'
"Redwood Roundtable" Shows
Logging of Forest's Giants
" The thunderous roar of a 200-
ton redwood tree crashing down
through the forest is one of the
authentic sounds included in Red-
wood Roundtable, a new 20-min-
ute sound slidefilm in color spon-
sored by Simpson Redwood
Company for showings to its dis-
tributors, lumber dealers and
builders.
Interspersed with other sounds
of redwood forestry operations and
of milling machinery. Redwood
Roundtable describes the com-
pany's selective logging of redwood
lumber. Full color photographs
show the timber expert selecting
trees for cutting, and explain why
over-large trees must be downed
periodically so that young seed-
lings will get more sunlight and
grow faster.
Color scenes and narration fol-
low the huge trees as they are
transported to the mill and carried
through the entire lumber process,
including stacking for air and kiln
drying. Data on grading and uses
of redwood for home building and
in industry also are included.
The slidefilm is available for
free showings to trade and con-
sumer groups. Requests should be
directed to Simpson Logging Com-
BBHIiCK
\m\Q^>(^'^^^t?a^
^^33fid<^]
BUSINESS FILM PRODUCERS
i? ix i:^
MOTION PICTURES THAT WIN RESULTS
AND THE ACCLAIM OF AUDIENCES & JURIES
20 NATIONAL AND INTERNATIONAL
FILM AWARDS IN THE PAST NINE YEARS . . .
Hollywood Studio:
6063 Sunset Boulevard
Hollywood 28, California
Hollywood 4-3183
Eastern Office:
1022 Forbes Street
Pittsburgh 19, Pa.
Express 1-1846
The sound of the saw lends authentic
realism to new Redwood film.
pany, 1031 White Building. Seat-
tle, Washington. ^
How Farmers Can Profit by
Using Plastics Is a Film Topic
V How the modern farmer can
realize extra profits through the
practical use of polyethylene film
is the theme of a new 30-minute
1 6mm sound motion picture in
color, sponsored by the Plastics
Division of Visking Company,
Division of Union Carbide Cor-
poration, Chicago.
Titled Production Protection and
Profits on the Farm, the film is
available for free showings as an
educational service to farmers and
county agents.
Produced for Visking by Graph-
ic Pictures, Inc., Chicago, the film
highlights the use of "Visqueen"
polyethylene film as a mulching
material, as liners for ponds, bins
and ditches, silo covers and caps.
It also explains other applications
such as irrigation tubing, animal
shelters, crop covers, etc.
Applications for showings should
be made to: Advertising Dept.,
Visking Company, Plastics Divi-
sion, 6733 W. 65th St.. Chicago,
Illinois. S-
"Most Famous Pants" Subject
Of Six-Minute Documentary
iV Blue Jeans, a six-minute docu-
mentary about "the most famous
pants in the U.S.A." has been pro-
duced by the National Cotton
Council for public service tv pro-
gramming and subsequent release
to school and college audiences as
an educational feature.
The 16mm b/w sound film was
produced in cooperation with the
Denim Council of the Association
of Cotton Textile Merchants of
New York, by the Cotton Council's
audio-visual department at Mem-
phis, Tenn.
Blue Jeans shows how cotton
fibers are processed into denim and
manufactured into jeans for Amer-
icans of all ages. It traces the use
of denim by early settlers, railroad-
ers, cowboys and others over the
past 100 years, and its popularity
with suburbanites today. ff
BUSINESS SCREEN M..\GAZINE
with the Kodak Pageant Projector, AV-085
What's it all mean? That the Pageant
AV-085 is the projector that's always
ready to go on with the show. Cost?
Just S439!*
P.S. Naturally you get sparkling, de-
tail-filled pictures along with full,
natural sound. Why settle for less?
See a nearby Kodak Audio-Visual
Dealer for a demonstration. Or
write for Bulletin V3-22.
1) NO UNTIMELY interruptions of
your 16mm film schedules because
of breakdowns caused by improper
oiling. The Pageant Projector is
lubricated for life.
YEARS OF USE without re-
placement is provided by the new
pulldown tooth of tungsten car-
bide. Tested more than 2000
hours, it evidenced no grooving.
3) NO MUSS, FUSS, or lost time in
setting up. With folded reel arms,
attached drive belt, and printed
film path, your Pageant Projector is
ready to go on a moment's notice.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
"^ Price is list, subject
to change without
notice.
NUMBER 6
VOLUME 19
19 5 8
Zo\or Expert Merle Dundon
teceives Kalmus Gold Medal
^ Dr. Merle L. Dundon. assistant
nanager. Film Emulsion and Plate
klanufacturing Div., Eastman
Codak Company, has been selected
or the Herbert T. Kalmus Gold
Aedal Award by the Society of
kiotion Picture and Television
ingineers.
Dr. Dundon will be presented
^ith the award at the SMPTE's
i4th semi-annual convention Oc-
ober 20-24 at the Sheraton-Cadil-
ic Hotel in Detroit.
In giving the award to Dr. Dun-
ion, SMPTE cites his outstanding
ontributions to the development
f color film products for the mo-
lon picture and television indus-
ries.
Quarter Century in Research
For more than 25 years. Dr.
)undon has been closely asso-
iated with development work re-
tted to such color products as
^odachrome fUnis. Monopack,
iastman Color Negative and East-
lan Color Films. He has made
aluable contributions to the de-
elopment and improvement of
iastman Color Internegative Film
nd in the development and pro-
uction of Color Intermediate
ilm.
Dr. Dundon received his B.S.
egree from Mt. Union College in
917, and his M.S. and Ph.D. de-
rees from Ohio State in 1920 and
922, respectively. He joined the
Research Laboratories at Eastman
Lodak Co. in 1923, specializing
1 photographic chemistry and
rocessing of photographic film. In
929 he was transferred to the
ilm Emulsion Department at
[odak Park, where he is presently
'orking, having been since 1950
ssistant manager of the Film
imulsion and Plate Manufacturing
)ivision.
Has Received Many Honors
He has been awarded a National
Research Council Fellowship in
922 and 1923, the Bronze Medal
f the Societe Francaisc de Photo-
raphique in 1924 and a Doctor
f Science degree from Mt. Union
"ollege in 1943.
Dr. Dundon is a member of
igma Xi (honorary science). Phi
.ambda Upsilon (honorary chemi-
al). Gamma Alpha (graduate
;ientific), American Association
)r the Advancement of Science,
American Chemical Society, So-
iety of Photographic Scientists
nd Engineers, and a fellow in
he Photographic Society ol
mierica. i*j
This modern siniciure houses Seattle's Audio-Visual Center.
JafFarian Firm Doubles Size
Of Its Facilities in Seattle
tV Audio- Visual Center, Inc.,
Seattle, Washington, has just com-
pleted construction of a new annex
which doubles its existing facilities,
according to P. H. Jaflarian, presi-
dent and manager. Jaflarian is
the newly-elected president of Na-
tional Audio-Visual Association
for 1958-59.
Jafl[arian entered the audio-
visual field 12 years ago with a
religious film library in the base-
ment of his home. The business
grew rapidly, and in a short time
reached out into the educational
and industrial motion picture fields
also.
After two moves into larger
quarters, the building on the pres-
ent site was purchased six years
ago. Since that time, two addi-
tions have been made. Two years
ago, adjacent residence property
was acquired; and in April of this
year, the residence was torn down
and construction started on the
new annex, just completed. As a
part of the expansion program, the
original building was completely
renovated.
The expanded quarters gives
Audio-Visual Center one of the
PEERLESS
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Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
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distract attention. If on the sound track,
they produce offensive crackling.
Fortunately scratches can almost
always be removed — without loss
of light, density, color quality,
or sharpness. write for brochure
3eerless
FILM PROCESSING CORPORATION
165 WEST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLIYWOOD 38, CAIIF.
most attractive and best equipped
establishments of its kind in the
country, Jaffarian said. Besides
ample space for equipment and
materials display demonstration,
departments for sound sales, equip-
ment rentals and used equipment
sales also are provided.
An extensive film library serves
church, school, club, industry and
home motion picture and sound
slidefilm users. The Center's ser-
vice department, under the man-
agement of Al Swanstrom, cur-
rently employs a staff of five per-
sons. The organization provides
professional service in offering a-v
methods, devices and materials to
educators, training experts and
spiritual leaders in the Seattle
area. \^
* * *
AFL-CIO Prepares Series of
Films for Showing on TV Time
■m The AFL-CIO has announced
that it will sponsor a weekly 15-
minute film series for showings on
tv public service time. Title of the
series will be Americans at Work.
William F. Schnitzler, AFL-CIO
secretary-treasurer, said the film
series "will show the contributions
of people to American industry
and to America's well-being." The
films, he said, will be educational
in nature.
The film project will be an ac-
tivity of the organization's public
relations department. Production
will be handled by Norwood Stu-
dios, Inc., Washington, D. C. The
series is expected to be ready for
showing about November 1.
Milton Murray has been named
tv coordinator for the AFL-CIO
to work with Norwood Studios on
the film production. George Craig
has been appointed tv field direc-
tor to work with stations carrying
the series. ^
* * *
New Color Sound Fiimstrip
Describes Boring Head Design
M A new sound-color fiimstrip on
the design, construction and appli-
cation of high-precision boring
heads has been released by Briney
Mfg. Co., Pontiac, Mich.
The fiimstrip, with a running
time of 1 1 minutes, is suitable for
showing to technical groups inter-
ested in new tooling methods and
applications. It can also be adapted
to training machine operators in
the proper use and maintenance of
these tools.
Arrangements for showings may
be made direct with Briney Mfg.
Co., 1165 Seba Rd., Pontiac,
Mich., or through any of the com-
pany's field representatives. i|"
BUSINESS SCREEN MAGAZINE
Success assured . . . with
Ansco
It's an awfully good feeling to inspect your foot-
age and see clean, rich reds, fully saturated yel-
lows and rich blues in every frame. And, as most
smart cine men know, the new Ansco emulsions
provide this ultimate in color quality.
Take Anscochrome Professional Camera Film
Type 242 for example. Here is a film that is
specifically designed to produce low contrast
master reels of superb quality. Relatively fine
grain and beautifully soft in rendition. Type 242
can be easily intercut with the exciting new Super
Anscochrome emulsions.
Use Anscochrome Professional Camera Film
Type 242 for all productions where the finest in
versatility is needed. Use Super Anscochrome in
available light situations (daylight or tungsten)
where speeds of 100 are desirable.
YOUR SUCCESS WILL BE ASSURED. Ansco,
Binghamton, N. Y. A Division of General Aniline
& Filin Corporation.
Ansco
Professional Motion Picture
J
VOLUME 19
JipacK-Aije CnnferencB Hepurt
Photo-Instrument Engineers Prepare for Increasingly
Innportant Part In Expanding Air, Missile Programs
i< A look into the fascinating
future of America's space-age pro-
gram and the increasingly impor-
tant part that photo-instrumenta-
tion will have in this program lent
special significance to the third an-
nual National Photo-Instrumenta-
tion Symposium and Exhiborama
of the Society of Photographic In-
strumentation Engineers, held July
29 to 31 in the Statler-Hilton
Hotel. Los Angeles.
This year, for the first time,
classified sessions were included as
part of the SPIE technical program.
Security clearance was required in
advance for all persons attending
these sessions.
"Secret" ARDC Briefing
First such session, classified as
"secret." was an "ARDC Com-
mand Presentation." an official Air
Research and Development Com-
mand briefing, intended to provide
management and technical person-
nel with a comprehensive view of
the Air Force development pro-
gram, its progress and a look ;it
the future.
This presentation was made by
Col. Tosti. special assistant to Lt.
Gen. Samuel E. Anderson. Com-
mander. Air Research and Devel-
opment Command. Col. Tosti has
been associated with many devel-
opment programs in jet propulsion
and guided missiles.
Films Point Up Report
In his briefing, a two-and-a-half
hour presentation which interlaced
sound motion picture footage,
silent motion picture footage, and
slides. Col. Tosti first outlined the
broad objectives of the Air Force
atmospheric and space programs
and explored various possibilities
along which future military require-
ments might evolve.
Current weapons systems were
then related to the basic program.
Details of these programs were
described, and films and slides
showing the status of these proj-
ects were presented.
Preview of Missile Program
The second "secret" session
comprised a field trip to the Naval
Air Missile Test Center. Point
Mugu. California, where engineers
were briefed on programs cur-
rently in progress, and later toured
the center's instrumentation and
range facilities.
Two sessions classified as "con-
fidential" also were part of the
Symposium program. These were
workshop sessions, one covering
"Optical Instrumentation Utilized
at N.O.T.S. Inyokern Ranges," and
the other "Track Instrumentation."
Film Techniques Shown
The first of these sessions was
a presentation by N.O.T.S. per-
sonnel of the optical instrumenta-
tion and techniques developed for
obtaining data on free-Hight mis-
siles tested on its various ranges.
The "Track Instrumentation" ses-
sion, led by Paul Lawrence of the
Air Force Flight Test Center, Ed-
wards, California, investigated the
forthcoming measurement prob-
lems in track testing that can be
attacked through applications of
photo-instrumentation.
A talk on "The Space Age" was
a highlight of the all industry ban-
quet which closed the official Sym-
posium program. Speaker was
Dr. J. H. Stewart, division chief.
Design and Power Plants Depart-
ment, Jet Propulsion Laboratory,
request
intpatiy
fHW GIGANTIC CATALOG
THE BIGGEST OF ITS KIND !
176 pages, more than 8000'
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and over 500 illustrations. For
Producers, TV Stations, Film
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PICTURE a TU
EQUipmEnT
California Institute of Technology.
Dr. Stewart also is chairman of
the Advisory Group on Special
Capabilities. Department of De-
fense.
Subjects presented for discus-
sion at open sessions of the Sym-
posium included:
"Cine Radiography," by Dr.
Irving Rehman, consultant, Roto-
test Laboratories.
"Inconsistencies of 70mm Film
and Equipment." by Jack Carr.
Northrop Aircraft, Inc.
"Data Reduction of Photo-In-
strumention Records," by Donald
B. Prell, vice-president. Benson-
Lehner Corp.
"Recent Developments in Zoom
Lenses," by Dr. F. G. Back.
"The Elements of Photo-Instru-
mentation," by Amron Katz, Rand
Corporation.
"TV Techniques in Photo-In-
strumentation," by Frank Pike,
applications engineer, Kintel Div.,
Cohu Electronics.
A panel forum session on "Pho-
tograph Miss-Distance Systems"
had as members Dr. Wolfgang
Klemperer, Douglas Aircraft; Wal-
ter Karkow, Bell & Howell; Wil-
liam Thornton, Del Mar Engineer-
ing Laboratories; Al Misevich,
Naval Air Missile Test Center;
Capt. George Cannon, Air Defense
Command; Alexander Easson,
Computing Devices, Canada; and
Fred G. Roberts, Jr., Traid Cor-
poration.
During the SPIE symposium,
a joint meeting was held with mem-
bers of the Southern California
Chapter of the Biological Photo-
graphic Association. Topics
discussed at this meeting included:
"LogEtronics — Recent Experi-
ence in Medical Photography Uti-
lizing a New Electronic Scanning
Technique to Provide Enhanced
Photo Images for X-Ray Diagno-
sis, etc.." by Lloyd Matlovsky. chief
of the Photographic Department,
Los Angeles County General Hos-
pital and University of Southern
California Medical School.
"A New Approach to Supple-
mental Lens Usage. With Empha-
sis on Employment of the 7" Aeor-
Ektar for Magnification in Lieu of
Bellows and Extension Tubes," by
F. Ayton Everest, of the Photo-
graphic Staff of Moody Institute
of Science.
"Potential Applications in Medi-
cal Technology for Miniaturized |l
Military Camera Equipment," by
Al Bernard, of J. A. Maurer, Inc.
Equipment manufacturers in the
Exhiborama included: Associateifc
Industries; Benson-Lehner Corpo*'
ration; Berndt-Bach, Inc.; Fair-
child Data Devices Corporation;
Gordon Enterprises; Houston
Fearless Corp.; L-W Photo Prod-
ucts Company; Magnasync; D. B.
Milliken Company; Moviola Mfg.
Company; Pacific Optical Corpo-
ration; Photo Research Corpora-
tion; Photo-Sonics, Inc.; Richard-
son Camera Company. Inc.;
Semler Industries, Inc.; Traid Cor- ^
poration; Vue-Tronics Company;
Wollensak Optical Company; and ,
Zoomar, Inc. 'i' I
Canada's Contribution to Atomic Energy Conference
S.O.S. CINEMA SUPPLY CORP., 602 West 52nd St., N.Y.C. 19
WESTERN BRANCH: 6331 Hollywood Boulevard, Hollywood. Calif.
ii The Big Z, film story of the
development of the world's great-
est uranium mining area, was one
of Canada's film contributions to
the second International Confer-
ence on the Peaceful Uses of
Atomic Energy in Geneva Septem-
ber 1 to 13.
Completed early this year by the
Ontario Department of Mines in
cooperation with some of the min-
ing companies active in the area.
The Big Z was almost two years
in the making.
The full color film tells in
graphic detail the story of the
events that transformed the Elliot
Lake area in Ontario from primi-
tive bushland to the busiest mining
area in Canada in less than five
years. Twelve great uranium mines
are now in production in the area.
The film was produced by Jack
Chisholm Films of Toronto.
For the showing of The Big Z
during the Geneva conference, the
sound track was transcribed in
four languages — English, French,
Spanish and Russian. The inter-
national audience was able to hear
the narration simultaneously
through the use of earphones which
let persons select the language of
their choice.
Prints Available in U.S.
Ever since it has been available
to Canadian audiences, all prints
have been booked as much as two
months in advance. The film is
loaned by the Department of Mines
without charge to schools, clubs,
mining and investment groups and
other organizations. Extra prints
have been made available for over-
seas use through Ontario House in
London and through the National
Film Board. The Film Board also
has copies of the film in United
States offices to handle U.S. re-
quests. S*
BUSINESS SCREEN M.AGAZINE
FILMAGNETIC
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ON ALL NEW OR EXISTING AURICON
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Auricon proudly presents "Filmagnetic" High-Fidelity sound-on-film Recording, for
iip-synchronized Talking Pictures and Music of Quality, on 16 mm black and white or color
film pre-striped for magnetic sound before it is exposed to light. "Filmagnetic" sound and
optical picture are recorded Single-System on the same film at the same time! The "Filmagnetic"
Unit, installed at the Factory in any Auricon Camera, can be temporarily removed without the
use of tools, thus providing a choice of High-Fidelity Optical or Magnetic soundtracks. Your
pre-striped film with magnetic sound lip-synchronized to your picture, passes through the normal
picture-development and is played back on any 16 mm Magnetic Sound Projector, including the
Ampro, B&H, RCA, and others. "filmagnetic" OuHH tomplete . . . $870.00
PLEASE MAIL COUPON BELOW FOR FREE INFORMATION ... -^ >-
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^ 'Filmagnetic" Twin-Head Camera
'^'"Recording Unit, with Record and
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which automatically open for easy
threading ... complete with Model
MA-10 Amplifier, $870.00 installed
on any new Auricon Camera at the
Factory. Small extra installation
charge on existing Auricon Cameras.
"Filmagnetic" 3 Input Amplifier,
Model MA-10, with High-Fidelity
Microphone, complete Cables and
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Without obligation, please send me cost of installing
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TITLE
ZONE STATE.
Andrew Gold Joins Transfilm
As a Producer-Director
>.r Andrew L. Gold has joined
Transfilm Incorporated as a pro-
ducer-director, it was announced
by Michael A. Palma. the com-
pany's executive vice-president.
Gold, who was eastern production
chief of Warner Brothers when he
left that company in 1956. was
BUSIIVESS SCREEIV EXECUTIVE
News of Staff Appointments Annong Manufacturers, Producers
Andrew L. Gold
more recently chief of production
and staff director for Vidicam Pic-
tures Corp.
A veteran of more than 20 years
in motion pictures. Gold was with
Warner's from 1947 to 1956. Dur-
ing World War II he was a major
and chief of training for all U.S.
Army Signal Corps Photographic
Schools.
Gold has produced, directed or
photographed more than 100 the-
atrical, business and government
films as well as several hundred tv
commercials. The World of Kids.
which he directed and photograph-
ed for Warner's, won an Academy
.Award in 1951. He is a member
of the Screen Directors Interna-
tional Guild and a class "A" cam-
eraman with lATSE Local #644.
Gilbert Williams Now a Staff
Director at Robert Lawrence
v'r Gilbert Williams has joined
Robert Lawrence Productions as a
staff director.
For the past seven years. Wil-
liams has been directing at Van
Praag Productions, being credited
with over a thousand commercials.
Williams has had wide experi-
snce with automotive films, hav-
ing worked at all major test tracks.
One of his commercials for Edsel
won a New York Art Directors
Award in 1957. Another, for
Chevrolet, won the Detroit Ad-
vertising Club's Gold Medal
Award.
Mel Bourne, former set designer
or Maurice Evans and the Theatre
juild. has joined Robert Lawrence
Productions. Inc.. as staff scenic
iet designer. i^
Roy Lampe to Direct Sales
For Q.E.D. Industrial Dept.
.Appointment of Roy Lampe as
sales manager of the recently ex-
panded Industrial Sales Depart-
ment of O.E.D. Productions. Inc..
New York City, has been an-
nounced by Robert Baron, presi-
dent.
In addition to handling sales of
all O.E.D. services, including in-
dustrial, promotional and sales
training films and tv commercials.
Lampe also will direct the com-
pany's sales promotion activities.
Before coming to O.E.D..
Lampe was account supervisor for
Harold Schor Associates, industrial
pr organization. y^
Parthenon Forms Techfilms
Unit for Special Projects
Parthenon Pictures-Hollywood
has announced the establishment
of a new production unit.
Under the name of Techfilms.
the new unit is producing classified
film reports, facilities films and
other technical motion pictures for
missile and aircraft contractors.
The first two productions have
been completed for Sundstrand/
Turbo; contributory footage has
been completed for General Dy-
namics-Convair.
Associate producers in charge
are Herbert Thurman and David
Bowen, under executive producer
Charles (Cap) Palmer. y-
Consider...
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Demonstration Reel available on request
Evans Named General Manager
Of Southwest Film Industries
John E. Evans, former St. Louis
advertising executive, has been ap-
pointed general manager of South-
west Film Industries. Inc.. it was
announced by Joel Benedict, pres-
ident of the Tempe, Arizona com-
pany.
As producer-director for D'Arcy
Advertising, St. Louis, Evans
scripted the first hour-and-a-half
tv spectacular designed for chil-
dren's audiences two years ago,
and carried over a 75-station ABC
network. He also was writer-pro-
ducer for a series of weekly tv
musical shows featuring nationally
known performers.
Before joining D'Arcy, Evans
was a tv producer-director at
KETC, St. Louis. At Southwest
Film Industries, he will supervise
the company's expanding commer-
cial films production. Southwest
recently completed a year's series
of tv commercials for the Valley
National Bank. Phoenix. Q-
Association Films Adds Two
Men to Headquarters Staff
1^ Robert W. Bucher and Robert
D. Mitchell have joined the head-
quarters staff of Association Films.
Inc. Bucher, formerly a division
staff member in sales with Mobil
Overseas Oil Company, will have
sales responsibilities. Mitchell, for-
merly manager of employee rela-
tions of the Okonite Company, will
have administrative and personnel
responsibilities. y-
Vin Agar New Western Div.
Mgr. of Natural Lighting Corp.
"' Vin Agar has been appointed
western division manager of the
Natural Lighting Corporation, of
Glendale, California, manufactur-
ers of "ColorTran" and "Grover-
lite" professional studio lighting
equipment.
Agar has had 25 years' experi-
ence in the photographic and
graphic arts industry. His most re-
cent position was as head of the i M
Graphic Arts Department at the ' '■'«'
University of California's Radia-
tion Laboratory in Livermore and
Berkeley, where he was in charge
of all reproduction, still and mo-
tion picture photography.
Previously he had been vice pres-
ident of sales at Watland Incorpo-
rated, Chicago. 111. His experience
also includes direction of reproduc-
tion and photographic services at
Argonne National Laboratories.
During World War II he was med-
ical photographic officer at the
Armed Forces Institute erf Pa-
thology in Washington, D.C. 9
BUSINESS SCREEN M.^G.-VZINE
'■iilliard Appointed Laboratory
l^onsultant for Geo. W. Colburn
!■ Allen Hilliard has been ap-
iiointed to the newly created exec-
itive post of laboratory consultant
iy Geo. W. Colburn Laboratory.
rhicago. 111.
In addition to cusltinier and
■)ublic relations work, Hilliard will
Allen Hilliard
.■dit and coordinate all technical
itciature published by the motion
licture laboratory.
Hilliard joined the Colburn or-
zinization in 1955 as a film editor
iiid writer. He previously was
issociaied with Video Films, De-
i.'ii. and Dallas Jones Produc-
iiins. Inc.. Chicago. U'
Creed Appointed Balomatic
Supervisor at Bausch & Lomb
.lohn N. Creed has recently
loined the Consumer Products
Division of the Bausch & Lomb
Optical Co.. Rochester. N.Y. He
>ucceeds Ed Sweeney as product
supervisor for the Balomatic line
of slide projectors.
Since graduating from the Uni-
\ ersity of Rochester in 1951, Creed
has held various sales and man-
.iLicment positions with photo-
yiaphic dealers, as an outside
salesman for a photographic whole-
saler, and as sales and technical
representative for a photographic
manufacturer. ft
'Staff Promotions, Additions
{Are Announced by Transfilm
.\ number of promotions and
aiiditions to the staff of Transfilm
Incorporated have been announced
b\ Michael A. Palma, executive
vice-president.
Philip Larschan and Michael
Calamari, both former senior
editors with the company for eight
\ears. have been promoted to
start producer and supervising
editor, respectively. The editorial
\acancies were filled with three
new editors.
Robert Melahn, formerly a pro-
iduction supervisor with Caravel
Films, has joined Iranslilm as a
start' producer. Also joining as
start' producer is John Trenear,
formerly a CBS-TV unit manager
and production supervisor for both
live and lilmed tv shows. ft
Crawley Films Names Hansson
Director of Administration
Thorsten Hansson has been ap-
pointed to the newly created post
of Director of Administration for
Crawley Films Limited.
Swedish born, Hansson holds
degrees in both civil and mechan-
ical engineering. His experience
includes posts as district chief for-
ester and assistant engineer for
one of Sweden's largest steel and
lumber producers; superintendent
and research engineer with the De-
partment of Lands and Forests and
Abitibi Power and Paper; national
sales manager and later president
of Strathmos Schale Manufactur-
ing Limited; and assistant general
manager of Booth Lumber.
At Crawley Films, Hansson will
be in charge of all phases of busi-
ness management. ft
TEL-ilniniastand...
ANIMATION and SPECIAL EFFECTS CAMERA STAND
Outstanding features which represent the
greatest value in the low cost field:
■if Precision alignment from 2 through 24 fields,
■if 60" zoom travel.
■ff Massive main column (3%" dia.) and rugged guide
column (2" dia.) ground for accurate performance.
■if Ball bearings for smooth zoom action.
•if Precision machining throughout w:ith .001 accuracy.
■if 24" east/vi^est, 18" north/south travel.
■if 360° Rotational table v/ith precise locking action.
■if Four counters calibrate compound and zoom
movements.
■if Operates with any 16 or 35mm camera.
■if Tv/in heavy-duty rods support rigid, counter-
balanced camera faceplate.
■if Roller chain drive with ultimate strength of
2.000 lbs.
•if Positive zoom locking device.
■if Easy to install and operate. Will pass thru 30"
doorv/ay.
•if Heavy welded steel base.
if Weight 850 lbs.: Height 9 feet.
if ALL FOR THE LOW, LOW PRICE OF S2995
Among the Recent Purchasers are:
Boeing Airplane Co., Wichita, Kansas
Caliiornia Institute of Technology, Jet Propuls
Laboratory, Pasadena, Calif.
Walter Reed Army Medical Center, Wash., D.
-Associated IVIissile Products, Pomona, Calif.
Campbell Films, Saxton's River, Vermont
Holland-Wegman Productions. Buffalo, N. ■!
TEL-Animastand wi
TEL-Anima sliding
Cfl-hoard rotated at Jt5
ent of Pakistan
Sandia Corporation, Albuquerque, N. M.
Telefects, Inc.. New York, N. Y.
TV Spot Service, Cedar Rapids, Iowa
UNESCO (Aid to India). Paris, France
Veterans Administration Hosp.. Topeka, Ka
Viguie Film Productions, Santurce, P. R.
Wr
for tllustraled brochure des<
adapla
oj TELAninu
Mrs. Roma Korris to Assist
President of Music Makers
."r Mrs. Roma Korris has been
appointed assistant to Mitch Leigh,
creative director and president of
Music Makers, Inc., New York
film music concern. ft
S. 0. S. CINEMA SUPPLY CORP.
Dept. H, 602 West 52nd St., New York 19 — PLaza: 7-0440 — Cable: SOSound
Western Branch: 6331 Hollywood Boulevard, Hollywood 28, California— Phone: HO 7-2124
Authoritative, Timely and Easy to Read . . . That's Why
Executives in Industry PAY to Read BUSINESS SCREEN
To Help You Get Results!, . .
"Metropolis In Motion." about to be released
jointly by The Port of New York Authority and
by the Triborough Bridge and Tunnel Authority,
was produced by Audio Productions, Inc., from
our script and storyboard,
"Metropolis In Motion" is our second film-writing
assignment for The Port of New York Authority.
For 13 years we've specialized in the planning
and writing of films and visual materials that
get results. Our experience spans more than
1000 assignments!
Wed like to put this experience to work lor
YOU — to help YOU get results.
'""Owedi (jKa/ndueoi
CREATIVE PLANNING FOR VISUAL PRESENTATIONS
3408 WiscoNsi.N Avenue, N.W. • Washington 16, D. C. • Emerson 2-8200
guaranteed
acceptability
\ f M B E R 6
VOLUME 19
19 5 8
53
FRDDUCT1D\ EOLIPMEIVT
Mitchell Robot Unit Provides
Remote Follow-Focus Control
■'- The Mitchell Robot Focus Con-
trol, a major camera accessory
which makes possible follow-focus
scenes previously considered as
impractical or too costly in terms
of camera set-up time, has been
announced by Mitchell Camera
Corporation. Glendale 4. Califor-
nia.
Manufactured by Mitchell for
all BNC cameras, the Robot Focus
Control can be used in extremeh
Mitchell Robot Focus Control
confining sets as well, or where
the camera is mounted on a crane
not equipped to hold a camera
assistant.
Through the use of a slave sel-
syn component mounted on the
camera, the Mitchell may be fo-
cused remotely through a matched
transmitter mate at slow or fast
speeds.
The Robot comes complete in
a fitted case and may be installed
easily and quickly by following the
drawing and directions supplied.
Ceeo's Stop Motion Motor
Available for All Maurers
M- A completely new 1 iO-voll
A.C. .synchronous stop motion
motor for the Maurer camera has
been introduced by Camera Equip-
ment Co., Inc., New York City.
Developed by Ceeo's engineering
and design department for the
company's clients who use Maurer
cameras, the device is now being
made available to all Maurer
equipment users.
Included on the motor are a
counter and a control box. Other
exclusive features include: DC
braking, forward and reverse
switches, continuous operation
switches, and a hand control switch
for single-frame operation.
The stop motion motor attaches
to the Maurer without the use of
any special tools. 55^'
New MDID-VISUAL Equipment
Recent Product Developments for Production and Projection
New Makro-Kilar Lens for
Arriflex Focuses Down to 4"
The new 40mm f 2.8 Killitt
Makro Kilar A lens, just announc-
ed by Kling Photo Corporation, is
said to make possible continuous
focusing of Arriflex 16mm and
3.'>mm cameras from infinity to 4"
without need for extension tubes
or other accessories.
Use of the new lens in Arri
mount is said to permit filling the
film frame with a subject area as
small as 19/32" x 7/8" with the
Arritlex 16. and I' 2" x 1 '4" with
the Arriflex 35.
Unique construction of the crit-
ically corrected lens incorporates
tman Animation Compound
Warren Conrad Portman Co.
Has New Animation Compound
- The Warren Conrad Portman
Company is now offering a new
Animation Compound.
The Compound features 19"
north south and 26" east,' west
movements which are completely
ball bearing mounted. The 20"
by 28" mahogany table top has
two peg tracks with 22" travel.
The table top rotates 360 degrees.
It has a 9" by I2V2" hole through
it for rear projection.
The Portman Compound may be
used with any camera stand. It
is priced at $1790, complete. A
1 2-page catalog is available from
the manufacturer at 41 MacQues-
ten Parkway, Mount Vernon,
New York. 9
Hollywood Film Co. Markets
Combination Table Hot Splicer
' A new combination table model
hot splicer for splicing 16mm,
I7'''2mm, 35-32mm, Cinemascope
and 3.5mm film on one set of pins
has been announced by Hollywood
Film Company, Hollywood, Cali-
fornia.
Other features of the combina-
tion table, model number FSC-
105, are a special scraping block,
a scraping blade adjustment block,
a thermostatically controlled meth-
od of heating the machine to splic-
ing temperature in 10 minutes. The
unit enables the operator to double
scrape. ^
Hollywood FSC-105 Splicer
Kilfitt Makro Kllar Lens
an extra-long helical mount to per-
mit covering the extreme focusing
range, the company says. Long,
medium, and close-up shots can
now be made without changing
lenses.
F-stops from 2.8 to 22 may be
pre-set to permit focusing with the
lens wide open, and instant change
to the pre-selected f-stop for shoot-
ing. Focusing is simplified by the
Arritlex's through-the-lens focus-
ing feature.
Built-in deep lens shade takes
standard Series V filters. For ex-
tremely close focusing distances,
the lens provides a scale of expo-
sure correction factors as well as
reproduction ratios.
The new lens weighs only 6 oz.,
and is priced at $195.00. It is
available through franchised Arri
dealers. 1^'
Oscar Fisher Company Awarded
$300,000 Air Force Contract
Oscar Fisher Co., Inc., New-
burgh, N.Y., has been awarded a
$300,000 Air Force contract for
Processall stainless steel high-
speed 16mm and 35mm film pro-
cessing equipment, president Oscar
Fisher reports. The Fisher equip-
ment, which uses spray immersion
plus a drying system using turbu-
lent, heated air, handles film at a
rate of 30 feet per minute. 9
PHDJECTID^ EOUIPMEMTi
Sound Masters Offers 16mm
Repeater Projector Unit
Sound Masters, Inc., is now of-
fering a new 16mm sound repeater '''
projector for point-of-sale presen-
tations.
Light in weight (23 lbs.), the]
projector operates on AC or DC
current, may be set up in less than |
S/M Repeater Projector
a minute, and holds a magazine
load with 22-minutes of screening
time.
The special magazine, called
"Lift-Off," is exclusive with the
Sound Master's repeater. It lifts
off the projector quickly, while
another can be snapped in place
in a few moments.
Other features include a lug-
gage-type case, one-switch control,
and power cord and screen which
spring out in one motion, ready
for use.
The Sound Masters' repeater
projector is now being used suc-
cessfully by a number of industrial
concerns, including Grumman, Re-
public, Lockheed, Philco, Inger-
soll-Rand, Outboard Marine,
Chamor Mfg., Famous .Artists
Schools, Premiumwares and Gen-
eral Electric. 1^'
New 25-Watt Projector Added
To Kodak's "Pageant" Line ,i
i> A smartly-styled 16mm sound ^;
projector with 25-watt amplifier • •
has been introduced by Eastman
Kodak Company, Rochester, New
York. This newest member of the
company's "Pageant" line of pro-
jectors is designed for use by busi-
nesses, schools, churches and other
organizations.
The projector, designated as
Model AV-255-S. has a heavy-
duty 1 1" x 6" oval speaker with
n -j" voice coil, usually found only
on speakers 12" or larger. The
bafifed speaker has a 5.2-oz. .W-
nico magnet of improved sensitiv-
ity and efficiency.
One master control panel con-
tains tone, volume and microphone
input volume controls. Case is fin-
ished in desert tan, and speaker
BUSINESS SCREEN MAG.A.ZrNE
prille it gold colored. Optional
jjquipment will include an acces-
';ory head for playing magnetic
sound tracks as well as optical
bnes.
' All standard features of the Pag-
.■ant line are incorporated in the
A\ -255-S. including permanent
lubrication, Kodak Super-40 shut-
:er. single switch for forward and
reverse, carbide pulldown claw,
[folding reel arms, fidelity control,
three-wire cord, single-case design
ind optional 1200-watt lamp for
long-distance projection.
Available in September through
Kodak audio-visual dealers, the
A\'-255-S lists at $335. »
Radiant Shows New Line of
Lenticular Screen Surfaces
A new line of lenticular projec-
tion screen surfaces has been in-
troduced by Radiant Manufactur-
ing Corp.. Morton Grove, III., fol-
llowing seven years of research and
development.
The silver lenticular surface,
called "Optiglow." is a bright
screen designed for use in normally
lighted as well as darkened rooms.
I Purpose of the lenticulation is to
javoid the fall-off of light at side
\iewing angles sometimes experi-
enced in '"high-gain" metallic sur-
faces. This unit replaces the
Radiant "Du-All Classroom"
screen formerly used for similar
'purposes. It is washable, as well
as fungus and flame proof.
The new "Uniglow" lenticular
surface is designed for darkened
room projection. It is said to
; afford finer sidelighting and to
avoid the need for moving the
audience to the center of the view-
ing area. This material also is
washable and fungus and flame
I proof.
Where specialized projection
surfaces are not required. Radiant
can continue to supply standard
I fungus and flame proof "Vyna-
! Fleet" glass beaded material.
Radiant's line of "Educator"
tripod screens with Optiglow sur-
'face are available in 40" x 40"
land 50" x 50"; with Uniglow and
IVyna-Flect from 37" x 50"
I through 70" x 70". 9
Files for Polaroid "632" Slide
|Mounts Announced by Nega-File
; i< Designed to meet the need for
I individual filing of Polaroid Land
I Camera No. 632 slide mounts is
i a new photographic file available
I in three models for 25, 50 and 100
slide mounts, announced by the
, (CONTINUED ON NEXT PAGE)
NEW & USEFUL AUDIO-VISUAL EQUIPMENT FOR TRAINING, SELLING
Sound Siidefilm Projector
Product: "S.vnchrowink" remote-control
film.strip projector, Model 576-17.
Features: Light-weight (15 lbs.) unit
has patented "Rediwind" film system ;
as film is shown it is automatically re-
wound and ready for next use. Push-
button control changes picture in 1 20
second. Jet-stream film cooling; lock-iii
focus. Adaptable to automatic sound
synchronization. ;?()()-\vatt lamp. 3" lens,
10' control cord standard; 2, 4, & 5"
lens, ;^5' cord available.
Price: $144.50.
Manufacturer: DuKane Corporation, St.
Charles, Illinois.
To Profect Polaroid Slides
Product: Projector for instantaneous
slides made with Type 46 Polaroid
Film.
Features: Model 610 designed for Polar-
oid Transparency System. Transpar-
ency and slide mount shaped to fit to-
gether only one way; so slides cannot
be projected upside down or backward.
500-watt lamp; f 5.6 lens, GVa" focal
length, enlarge.s 2i4"x2%" slide to 8'
image at 20'. 115-v. AC motor. Makes up
into own carrying case 10y2"xl2".
Price: $109.75.
Manufacturer: Polaroid Corporation,
Cambridge, Massachusetts.
Portable Business Theatre
Product: "Super Cineducator."
Features: Complete audio-visual unit
uses Busch Model-6A 2-way projector,
screen cabinet with built-in 24 V2" x
33V2" screen, a-v table with built-in 8"
speaker, and storage space. Cabinet is
only 25" wide. Model-6A projector uses
modified Kodak Pageant mechanism &
sound system. To operate, unit needs
only to be wheeled in, plugged into
electrical outlet.
Price: Complete unit, $898.00; projec-
tor only, $598.00.
Manufacturer: Busch Film & Equip-
ment Company, Saginaw, Michigan.
Visual Perception Trainer
Product: "PerceptoScope" multi func-
tion 16mm training projector, Mark II.
Features: Combines functions of strip
or slide, flash and motion picture pro-
jector, plus two-film projection, 19 pro-
jection speeds (1-24 frames sec.) ; auto
or manual film advance control; elec-
tronic eye control stops film on prede-
termined cue. Unit may be stopped at
any point, reversed for review. Remote
control from hand-size unit on 25' cable.
Price: Model 5102-1 (70' film cap.),
$1275; Model 5102-2 (100' cap.) $1325.
Manufacturer: Perceptual Development
Laboratories, St. Louis, Missouri.
VIMBER 6 • VOLUME 19
19 5 8
(cont'd from previous page)
Nega-File Company. Doylestown.
Pa.
Affording protection for each
slide mount, the slide fits easily
into individually numbered slots.
Each Nega-File has its own re-
movable index for listing and easy
location. An exclusive "angle-
groove" construction provides ex-
tra slide protection and simplifies
in.sertions or removals. Each slide
can be viewed without removal
from the file.
Construction of the file is of
hardwood, with walnut finish. Files
have lock-corner joints, brass-
plated hardware, snap locks and
leather handles for easy portability.
A catalog-handbook describing the
units (P-34-25. P-34-5() and P-
34-100) is available on request.
New 500-W. Slide Projector
Added to Bausch & Lomb Line
Bausch &. Lomb Optical Co. has
added a new 500-watt automatic
model to its line of Balomatic slide
projectors. Known as the Balo-
matic 3().'>. the new projector shows
A PORTABLE AUDITORIUM FOR TRAVELING SHOWS
Balomatic 305 Projector
up to 40 slides (2" x 2") with
changes controlled by push-button.
High picture fidelity and con-
stant focus are claimed as features.
Controls are grouped on a single
illuminated panel; remote control
is available as an accessory.
List price is $99.50, including
slide tray and carrying case. Addi-
tional slide trays are $1.25 each.
Projector is finished in two-tone
gray baked enamel. '3'
DuKane Wide-Angle Lens
Designed for Rear-Projection
■'• Designed primarily for rear pro-
jection, a new wide-angle lens with
a focal length of 1 " has been added
to the audio-visual products line
of DuKane Corporation, St.
Charles, 111.
The wide-angle lens will project
a 9-ft. picture at a 10-ft. distance,
the manufacturer states. The lens
is available for use with Du Kane's
576-39, 1,000- watt auditorium
sound slidefilm projector, with
single-frame hlmstrip. DuKane
part #463-39, the lens is priced
at $(i5.00. 9'
Sketch of Portatcrium shows how It would look when set up
M A giant portable auditorium —
called the Portatorium — which can
be erected in a few hours and seat
1 ,000 persons, is being introduced
by Wilding Picture Productions,
Inc., Chicago, for use by clients
and others as an all-weather en-
closure for traveling shows.
The portable auditorium also
may be used for other events call-
Presenting the Oxberry^'STANDARD';
a PROFESSIONAL animation stand for *3950.
The Oxberry "Standard" is the only
animation stand precisionengi-
neered to professional standards
. . . built to give you professional
results . . . yet simple to operate
and moderately priced!
Among the innovations featured
are N/S, E/W movements that have
been calculated not only for the
maximum requirements of anima-
tion eels, but also for special
effects, rear projection work, crawls,
titles, blueprints, still photography,
and microfilming!
The Oxberry "Standard" is the
result of the continuing efforts of
Animation Equipment Corporation,
the world's foremost manufacturer
of professional animation stands,
to give you the finest in animation
equipment.
Write for free illustrated brochure.
EQUIPMENT & FEATURES
STAND
All steel welded construction.
Two 2We" ground columns.
Ball bearing camera carriage.
Electrically powered zoom,
single speed.
Zoom counter.
Removable shadowboard.
Underligtiting.
Top Lighting.
3-point leveling system witti 6 level-
ing feet, 2 leveling gauges.
COMPOUND
N/S, E/W ball bearing movement.
360 degree rotation ball
bearing movement.
Spring loaded Platen.
Two peg tracks.
Four double counters witti calibrated
hand controls.
Pantograph.
Built-in eel table.
Removable Center permitting rear
projection work from floor.
/(// fimcs l.o.h. New Rochelle. New
York. Exlrj iharf^ei for packing cases,
ihippifiR iharf-cs. insurance. Specilica-
linns anj prices subjecl to change
utthoitt notice.
*0NIY EOUIPMENT NOT INCLUDED IS:
Camera and Mount and Lenses
Stop faction Motor with Counter
Light Bulbs
THE ANIMATION EQUIPMENT CORP.
38 Hudson St., New Rochelle, N. Y. Tel. NEw Rochelle 6-8138
ing for temporary quarters, suci
as expositions, fairs, convention
and festivals.
Designed by A. J, Bradford
director of Wilding's Customei
Services Department, the Portato
rium is custom-designed and car
be made to various specifications
A unit for seating 1,000 person;
would be 1 80' long, 50' wide
22' high, and would cost approxi-
mately $20,000.
The Portatorium will prove
more satisfactory than a tent, Brad-
ford believes, because it is easiei
to air condition or heat, and is
safer. It will tend to squat down
rather than blow over in high
winds, he says. It has no tent
poles, and no ropes.
It consists of a series of ribs oi
arches, covered with canvas oi
other material to form two giani
canopies. Like the collapsible top
of a baby buggy, the canopies
<A^
Drawings show framework (top)
and erection process (bottom)
swing upward from opposite ends
and meet in the middle to com-
plete the enclosure.
The individual ribs, made ot
aluminum, are hinged to the foun-
dation member, an aluminum
channel which is secured to the
ground by long stakes or by bolts
sunk in concrete. In dismantling,
the ribs come apart like sections of
the long handle of a vacuum
cleaner.
For air conditioning or heating.
a smaller but similar shell is
erected inside the Portatorium, to
provide a dead air space for in-
sulation. Actual shape of the
enclosure is dependent upon thei
shape of the ribs, which may bej
semi-circular, elliptical, or other!
shape. The unit is designed to be
erected in less time than a tent of
corresponding size.
The Portatorium, including a
generator and lighting fixtures, also
is designed so that it can be trans-
ported in a trailer truck, with a
second truck for hauling heating or
air-conditioning equipment. S'
* * *
All the News of Films
in Business and Industry
Appears in Business Screen
BUSINESS SCREEN MAGAZINE
I
Kalart 16mm Viewer Designed
for Sales and Training Uses
I l-iii- A new 16mm motion pictiire
! ! viewer with motor-driven liim ad-
vance mechanism has been intro-
duced by the Kalart Company,
Plainville, Connecticut. The viewer
is intended primarily for use as a
. j sales and training tool,
] I Compactly designed and easy to
i j set up and operate, the viewer is
[convenient to use in showing full-
length 16mm silent motion pic-
I tures to small groups without
darkening the room and handling
a conventional 16mm projector
and screen. It is also adaptable
, for previewing any 16mm film be-
fore showings to large audiences.
The viewer has a three-position
control which permits automatic
. film advance at 24-26 fps, single
; frame viewing without the need of
I hand adjustment to bring the film
into position, and manual opera-
tion. Screen is hooded, and
3 '4" X 4V4" in size. Maximum
light transmission from the 75-watt
blower-cooled lamp is provided by
1 coated optics. The unit has a reel
capacity of 400' and weighs less
than 12 lbs. with carrying case. B'
* * *
. Newest Filmosound Projector
i Features Built-in Speaker
' >r The new 398A Specialist Filmo-
1 sound 16mm sound motion pic-
, ture projector recently introduced
i j by Bell & Howell, Chicago, Illinois,
DAMAGED FILM
REPAIRED BY
LM DOCIOftr
SPECIALISTSi
in the Science of
FILM
REJUVENATIOI
i For All 16 & 35mm Films
The Rapidweld Process Removes:
• Scratches • Abrasions • Dirt
* Oil Stains • Cures Brittleness
I * Repairs Damages
\Send for Free En
■■Facts
I Film Car
rapid
features a custom-made oval
speaker built into the projector
case and front-positioned so that
it is always directed at the audi-
ence.
With the same basic mechanism
as higher-priced Filmosound units,
the new projector has been simpli-
fied by removal of clutch and re-
verse features for broader use by
churches, schools and industry, ac-
cording to George L. Oakley, di-
FILM TECHNIQUE H^
27-02A 27th Street, Long Island City 1, N. Y.
I' hIcmI 1!UM
rector of audio-visual and profes-
sional sales.
Quality features of the 398A
include polished sapphire jeweled
insert on shuttle, guide rail and
side tension clips for maximum
film protection, square-pattern
shuttle with positive film advance
stroke, and all-gear drive for uni-
form, synchronous operation.
For simpler operation, a rotary
dial switch operates both motor
and lamp in one twist; line cord is
permanently attached for faster
set-ups; and automatic film rewind
release prevents film damage. Lo-
cation of speaker inside projector
case prevents accidental damage;
new baffling gives it efficiency
equal to 8" speaker in the more
expensive 399 Specialist projec-
tors, the company says.
Optional features include Filmo-
vara variable focus lens, loop setter
and hour meter attachments. List
price of the 398A is $459.95. »
New Florman & Babb Catalog
Shows Rental Equipment Lines
■ A new 1 6-page illustrated rental
catalog covering a wide range of
professional motion picture equip-
ment and accessories has just been
issued by Florman & Babb, New
York City.
The new catalog contains com-
plete rental information and rates
on 16mm and 35mm cameras,
recording equipment, projection
equipment. editing equipment,
lighting equipment, grip equip-
ment, dollies, mike booms, lenses,
tripods, supplies and accessories.
Free for the asking, copies will
be sent promptly on request to
Florman & Babb, 68 West 45th
Street. New York, N. Y. »
Our Specialty...
SALESMANSHIP on film
As scores of top firms can tell you, there's no faster,
more forceful way to put your message across tiian
with a Holland-W-'egmaii film.
For Holland -Wegman is a 5,000 square foot studio
fully equipped and manned to plan, write and pro-
duce top calibre films in any category. ..product sales,
public relations, training, documentary, television
commercials.
What job do you have for Holland -Wegman salesman-
ship-on -film. > Phone or write us about it today!
HOLLAND-WEGMAN PRODUCTIONS
197 Delaware • Buffolo 2, N.Y. • Telephone: MAdisen 7411
Visually Effective !
Business Films —
EXCLUSIVELY
Melvin Shaw
Hollywood Professional Building
7046 Hollywood Boulevard
Hollywood 28. California
Hollywood 9-0042
NUMBER 6
VOLUME 19
SYMBOL OF
PROFESSIONAL
QUALITY
mm[ mmmw
INCORPORATED
Films for industry and I e I ey i s i o n
1920 LYNDALE AVENUE SOUTH
MINNEAPOLIS 5, MINN.
HODJi' Mim, ( RA,s imr
THAT'S LATIN FOR "MINE
TODAY-YOURS TOMORROW!"
TODAY our producers enjoy the
finest in color filmstrip processing
and service. Don't you wait until
TOMORROW to obtain various
Manhattan producer services.
Manhattan only services producers.
"Make Yours Manhattan"
Manhattan Color Lab. Inc.
210 West 6.Sth St., New York 2.3, N. Y.
Promatian Builds Audiences:
(CONTINUED FROM PAGE FORTY)
with news or special features in both magazines
and daily newspapers. All of this helped pre-
sell the hini.
We estimate that 6 million persons saw the
film during its six-week "premiere" period. In
the second, or "Cup Race pre-release" phase,
September I to M). additional millions are
being covered by tv stations in the top 70
markets who didn't schedule the film earlier,
and in 150 additional key cities such as Spring-
field, Mo.. Roanoke, Va., Binghamton, N."y.,
and Greenville, S.C. The final series of races
for the Cup starts on September 19. Governed
in part by the number of prints available, we
anticipate that 10 million viewers will see The
History of the Aniciiiu's Cup during Sep-
tember.
General Dis+ribufion Begins in October
The final phase of release will start October
1, when the film goes into general distribution.
At that time it will be available to all tv-sta-
tions, and to non-theatrical groups as well.
We believe the roadshow-on-tv pattern of
release has been quite successful in the case
of this particular film. Large audiences in
major markets saw it when its timeliness in
relation to the America's Cup Race was mount-
ing almost daily. There was still another ad-
vantage: as with theatrical motion pictures, pre-
release engagements stimulate interest in, and
demand for, a film. Each major market tele-
cast pre-sells the film for smaller areas — gives
it more prestige, more "box-office" appeal.
Our experience with The History of The
America's Cup may well lead to more special-
engagement distribution programs with films
that lend themselves to such promotion, as this
one did.
Strategy Involves Two-Fold Objective
As we began working out the distribution
strategy we found we really had two jobs:
I ) to get stations to order the film, and 2) to
get audiences to watch it. We decided to leave
the audience promotion to each individual sta-
tion director, but to give him the necessary
tools to do an effective job. A film promo-
tion and publicity kit was developed to help
tv stations "merchandise" the film.
Each station ordering the film receives a
hard-cover kit that contains a 2 x 2 tune-in
slide for "program previews," with a sugge:>ted
staff announcer's script to be read over; a mat
containing four small newspaper or TV Guide
ads; publicity releases for local newspaper tv
and sports editors; one-line descriptive drop-ins
for newspaper program listings; a special an-
nouncement for the station sportcaster; an
8 X 10 photograph for newspaper use; and
hints on promoting the film efl'ectively.
Incidentally, the kit stressed such plus values
as the cinematography (by Joseph Brun. who
shot the Cinemiracic production. Wiiutfuinmer.
and Wiiul Across the ICveri>Ui(les) and the cast
(which includes Kenneth Kakos, a youngster
currently on Broadway in Sunrise at Campo-
hello ) . \^'
• Theater Quality
16mm Sound
Projector
• Film Safety Trips
• Easiest to Use
• Lowest in Cost
• Lightest in V\/eight i
• 50,000 Users ' ■, ju~ ' lia ^
Can't Be Wrong J ■v- ' ^f
• Lifetime Guarantee ^^*'S& SAl mii
Your Salesmen's Pal iWf *B|.^f*3^ ^
Your customer enjoys a [.' {fl^^^HPjfl^fl^ ^
theater presentation on
his desk. Sets up easily
... in three minutes or
less. You're in with your
story - You're out "^^ ^ /^
Ideal for large
screen projec-
fion foo.
Complete with
screert . . . .$298.50
I
I Write for Free Catalog * •
iTHEH/IRWALDco.i
I 1245 Chicago Ave., Evanston, III.
' Phone: Davis 8-7070 '
I 1
• Reversal
• Negative
• Positive
• A & B Roll Printing
Peerless Treatment
SEttVIC^^kmOKATOr^lES INC.
P.O. BOX 7 WELLESLEY HILLS, MASS.
HOT STAMPED
& TRANSHADO
TITLES
Produced by Typographic Craftsmen with
years of experience in the production of fine
titles. Our modern typecasting equipment
enables us to use new type for every frame
in most of our up-to-date typeface selections.
Knigtit Studio
159 East Chicago Avenue, Chicago II, Illinois
USINESS SCREEN MA(;.\Z[NE
A-V EOUIPMEIVT
I Mitchell Varifocal Unit Cuts
|Close-Up Filming Time, Costs
JtY a new varifocal close-up unit
jdeveioped by Mitchell Camera
I Corporation. Glendale 4, Califor-
;nia, was especially designed for
jclose-up scenes often required for
i filmed TV commercials, and where
iiiacrophotography is employed in
I research, instructional and scien-
tific motion pictures. The unit con-
Mitchell Close-Up Unit
I tains its own lens, chosen for su-
'< perior image quality when used for
close-up work.
The varifocal unit is said to
eliminate set-up time previously
required with the use of flexible
extension tubes. Its deep draw ex-
i tension bellows permits an infinite
; focus, and affords a wide range of
photography, from normal (XI)
I to larger than normal (XIO). Lens
I vibration is eliminated because the
I lens is firmly supported by the tur-
• ret,
A standard mount permits the
unit's use in the NC and Standard
I Mitchell cameras. Adapters per-
I niit its use with the 16mm and
! BNC Mitchells as well. 1J3'
! ■ ^ ''
New Safe-Lock ITV Tripod
ii Safe-Lock Inc., Hialeah, Florida,
has announced a new Model ITV
tripod designed for industrial,
movie and tv use. Features include
a "guide-on" adapter shoe that
guides the camera onto the tripod;
pan head with three-directional
movement; "twin shank" legs de-
signed for supporting professional
and tv cameras; and double-lock
knobs on leg extensions.
Skid-proof rubber feet on legs
reverse with metal spikes at the
other end. Individual controls are
provided for vertical tilt, with disc-
knob for vertical drag control and
lock. Construction is all-aluminum
with permanent anodized weather-
resistant colors.
The ITV unit weighs 91/2 lbs.
and is 5' high when set up, 41"
long when closed. List price is
$89.00. If'
* * :•:
Genarco Slide Projector
Features 125-amp Arc Lamp
V- An arc lamp slide projector said
to be capable of projecting images
up to 100 ft. wide for groups of
several thousand spectators has
been announced by Genarco, Inc.,
97-08 Sutphin Blvd., Jamaica.
New York.
Light source for the new pro-
jector. Model ME4-6800, is a 125-
amp high intensity carbon arc
lamp. Projecting 30,000 lumens
on the screen, the unit is suited for
the projection of slides in the larg-
est auditoriums or arenas, at fairs
and outdoor political meetings —
where the distance between the
slide projector and the screen may
be as much as 500 ft.
Slides on the Genarco projector
are changed manually by the op-
erator or by push-button remote
control from a podium, or auto-
matically every 5 or 7 seconds.
The projector is mounted on cast-
ers for easy moving and is supplied
with a rectifier to operate from 220
volts 3 phase A.C. current. It is
available for rental on a weekly
or monthly basis. if'
(OTHER EQUIPMENT ON PP. 54. 55)
SYLVANIA
librnry
MOOD
and
TITLE MUSIC
For Every Type of Production
IMHIK ON A "PER SELECTION" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phone
AUDIO-MASTER Corp., ,
7 EAST 45th ST., N. Y. 17, N. Y.
NUMBER G
VOLUME 19
cf^iclBLUE Tfl
PROJECTION LAMPS...
for all makes . . . all types . . . in all sizes
New Sylvania Ceramic Blue Tops are avail
in all standard sizes for any projector . . . ti
fill your exact requirements for clear,
brilliant projection.
Blue Tops offer these superior qualities
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures
bright as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cool
operation assures longer lamp life.
Lortger Lasting . . . Exclusive Sylvania shock
absorber construction protects filaments fro
vibration damage.
Use Sylvania Ceramic Blue Top in your proje
. . . your slides and movies deserve the best!
Sylvania Electric Products, Inc.. 1740 Broadway, New York 19, N. Y.
^ SYLVANIA
fastest growing name In si'g
LIGHTING
RADIO
ELECTRONICS
TELEVISION
ATOMIC ENEf
OUR EXPERIENCE IS YOUR KEY TO
SERVICE « DEPENDABILITY
CAMART DUAL SOUND READER
MODEL SB-III
Complete with optical sound reproduction head (or choice of mag-
netic sound) baseplate, amplifier-speaker. For single or double sys-
tem sound. Easy to handle, no twisting film. An unbeatable combi-
nation with the . . . Bell & Howell 16mm precision viewer, sharp
brilliant 2I/4 x S'/j picture.
Dual Reader, less viewer $195.00
Bell & Howell Viewer 93.00
ucamua murk
1845 BROADWAY (at 60th St.) NEW YORK 23 • PLoia 7-6977 • Cable: Com
Send
Your Film
To The
Complete 16IVIM
Service
Laboratory
Unsurpassed for . . .
SPEED
-n
p
QUALITY
Personalized
SERVICE
MOTION PICTURE LABORATORIES, INC
Phone WHitehall 8-0456
781 S. Main Street rPU Memphis 6, Tenn.
^ke l^a^tcr (Lmftimanihip
lour ^ilnx ^~L>eien'ei
IJo
*
A long-haul pipeline company,
■facing public ill-will due to
unsatisfied demand for more fuel,
used a film to tell three million
people what it was doing to ease
the shortage. The film was
written by . . .
Film Scripts Associates *
550 FIFTH AVENUE • NEW YORK 36, N. Y.
For the script you need
Write or call PLaza 7-6i5i
OXBERRY
ANIMATION STAND
For Rent
Day • Week or Month
with or without operator
Oxberry camera, l6/35mm shuttles,
Trlmotion motorized compound. Fol-
low focus cams, 3 lenses. Automatic
dissolve. 4 Acme or Oxberry peg
tracks.
CORWIN STUDIOS
480 Lexington Ave., New York 17, N. Y.
MUrray Hill 8-3278
THE SERVICE FILM OF THE MONTH
Colorado Films the Story of
a Program for Migrant Workers
Sponsor: The Colorado State Department ol
Public Health.
Title: Colorado Cares, 20 niin., color, pro-
duced by Western Cine Productions.
■A- Seeking harvest chores in many states each
year come meager caravans of human beings
selling hand labor. When the picking job is
done in one place, these laborers rattle down
the road following the fruitful season. They
are called migrant workers. Without them, the
yield of many farms, groves, orchards and vine-
yards would be wasted.
Forever displaced, the migrants are the
economy's gypsies, streams of people who make
their home in jumbled trucks and take pot
luck in other men"s fields. They are strangers
living among strangers, no true tribe them-
selves and without enduring ties to any com-
munity. "Recession" to them would be a pom-
pous word but '"part-time," impermanence and
poverty form their life story.
A Long Way From "Grapes of Wrath"
For a long time this story has been a shame
of the nation; Ma Joad and her brood dying
amid the grapes of wrath. Steinbeck's vision
of the dusty '30's lingers in many places and
much remains to be done for migrant workers.
A bright scene, contrasting with the dark
documentaries, is provided in Colorado Cares,
a film showing what one state is doing to help
migrant workers. What members of the Mesa
County Migrant Council are doing for the
workers in Colorado should have meaning for
other communities with similar problems.
Colorado Cares depicts a program which is
based on the understanding that migrant work-
ers need more than opportunity for employ-
ment. Responsible persons in Colorado rec-
ognize the migrants as humans in need of prac-
tical friendship. The workers need the same
services that home citizens require and their
needs are increased by their nomadic existence.
Special Challenge to Other Regions
The lilm shows Colorado's organizations
bringing sanitation, water supply, medical care,
hygiene, education, recreation and sociability
S-T
MAGNETIC FILM
RECORDING DUBBING
SYSTEM
A completely
transistorized,
automatic operat-
ing magnetic
film and optical
sound system for
professional
heavy-duty use.
Supreme quality
at low cost.
Write for
Above: the children of iuii;ranl workers are
a special concern of piihlic heuhli and wel-
fare eflons pictured in "Colorado Cares'
to migrant peach harvesters and their children.
The opening of the first school for migrant
children is a special challenge to other re-
gions: this education can find completion only
if other communities establish schools for mi-
grants.
The story of need and accomplishment is
linked by a girl's travel-worn doll which hangs
on a truck as a migrant family rides into the
workers' camp. Later the doll is kicked in the
dirt by a migrant boy. Eventually, the little
girl, now in a new red dress, rides away with
her doll, with reason to know that someone
cares.
The responsible people of Colorado reach
out past the camp to care for outlying migrants;
and they try to impart something more im-
portant than physical aid: they try to encourage
responsibility and neighborliness among the
migrants, giving the wandering workers a new
sense of citizenship. This is only a beginning,
says the narrator at the close of Colorado
Cares, hinting that the new sense of belonging
and self-responsibility among the migrants can
grow like the crops across the nation if other
states care.
Colorado Cares is being recommended to
groups engaged in health and social work and
to religious organizations. It is available on
free loan and has been cleared for television.
Prints may be purchased for $98.00. Contact:
Colorado State Dept. of Public Health, Health
Education Section, 1422 Grant St., Denver 2.
ART67VIDEART
ANIMATION
TITLES
OPTICAL PHOTOGRAPHY
COLOR or B&W — 16 or 35MM
343 LEXINGTON AVE.
NEW YORK 16, N.Y.
LExington 2 7378-9
^VlDFAnT
BUSINESS screp:n magazine
JCMDE TALK
jOwn an Old Victor Projector?
iYou May Get a New One, Free
!^ Victor Animatogiaph Corpoia-
tion is trying to locate the 10 oldest
iVictor I6mni sound-on-tilm projec-
tors still in use, and offers to ex-
Ichange them for new Victor
Assembly 10 models at no cost to
jthe owners of the old projectors.
' The offer is being made in con-
junction with the 25th anniversary
iof the introduction by Victor in
il933 of the first 16mm sound-on-
:film projector, according to Hy
Schwartz, president of Victor, now
a division of the Kalart Company,
Plainville, Connecticut.
Anyone possessing an early
Victor sound-on-film projector still
I in operating condition is invited to
isend its description and serial num-
iber to the Victor Animatograph
Corporation. Plainville, Connecti-
cut. The 10 oldest projectors, as
^determined by manufacturing rec-
;ords, will be exchanged for new
, Victor Assembly 10 models at no
cost. The offer expires December
,31, 1958. 9
1 * *
[Camera Equipment Co. Named
'Eastern Outlet for Oxberry
;fr Camera Equipment Co.. Inc..
iNew York City, has been ap-
; pointed exclusive eastern distrib-
utor of the new Oxberry anima-
tion stand (Model S) and other
Oxberry Animation equipment.
The new Model S is designed to
accommodate all standard 16mm
and 35mm cameras and stop mo-
; tion motors, and features electric
Zoom, underlighting, top lighting,
and a compound with east-west,
north-south and rotating move-
I ments. Camera face plate moves
i to permit zooms from 3 to 1 2 fields
with a 25mm lens, and to larger
ticlds with an adaptor 15mm lens.
The compound is calibrated for
360" rotation and can be locked
manually in any position. Table
top measures 21" x 27" x 39"
high. Two peg tracks with seven
removable pegs come with the
compound. Complete unit is priced
at $3,950.00. K'
New RCA Light Cell Picks Up
Sound from Movie Filmtrack
A new small light-sensitive cell
for use in sound motion picture
projectors and electronic com-
puters has been marketed by the
RCA Electron Tube Division, Har-
rison, New Jersey. The cell (RCA-
7224) weighs one gram, is about
the size of an eraser on a pencil.
Here's how the photojunction
cell can be used for sound pickup
from movie film: when the pro-
jector is in operation, a beam of
light passes through the film's
sound track. This beam strikes
the tiny cell, which converts the
varying amounts of light into cor-
responding variations in electrical
current. Electrical output from the
photojunction cell is then "piped"
into an audio system that repro-
duces the sound.
Spectral response of the 7224
ranges from about 3,500 to 19,000
angstroms, with maximum re-
sponse at about 15,000 ang-
stroms. 9
Canadian Kodak Expands
'f Construction of a new two-
story building by Canadian Kodak
Co.. Limited, at a cost of more
than $1,000,000 has been an-
nounced by president Donald C.
Kerr. When ready for use in the
summer of 1959, the building will
house all finishing operations in
the production of photographic
paper. Canadian Kodak Co., Lim-
ited, is an affiliate of Eastman
Kodak Company. ft
PROFESSIONAL
MATTES • INSERTS • FADES • DISSOLVES
WIPES • SUPERIMPOSURES
MOTION PICTURE & TELEVISION
OPTICAL EFFECTS ^ CINEMASCOPE
35mm & 16mm ^ B & W or Color
SPECIALIZED TITLES
Ray MERCER & CO.
ESTABLISHED 1928
We Specialize in Working FOR and WITH the Producer
Phone or write for FREE Special Effects Chart
4241 NORMAL AVE., HOLLYWOOD
NOrmandy 3-9331
29, CALIF.
COMPLETE MOTION PICTURE EQUIPMENT
RENTALS
FROM ONE SOURCE
CAMERAS
MITCHELL
16mm
35mm Standard
35mm Hi-Speed
35mm NC • 35mm BNC
BELL & HOWELL
Standord • Eyemo • Filmo
ARRIFLEX
16mm • 35mm
WALL
35mm single system
ECLAIR CAMERETTE
35mm • 16/35mm
Combination
AURICONS
all models single system
Cine Kodak Special
Mourer • Bolex
Blimps * Tripods
LIGHTING
Mole Richardson
Bardwell McAlister
Colortran
Century
Cable
Spider Boxes
Bull Switches
Strong ARC-Trouper
10 Amps nOV AC 5000W-
2000W-750W
CECO Cone lites
(shadowless lite)
Gator Clip Lites
Barn Doors
DiflFusers
Dimmers
Reflectors
ZOOMAR 3Smm
EDITING
Moviolas • Rewinders
Tables • Splicers
Viewers (CECO)
GRIP EQUIPMENT
Parallels * Ladders
2 Steps * Apple Boxes
Scrims • Flags
Gobo Stands
Complete grip equipment
SOUND EQUIPMENT
Magnasync-magnetic film
Reeves Magicorder
Mole Richardson Booms and
Perambulators
Portable Mike Booms
Portable Power Supplies to
operate camera and recorder
DOLLIES
Fearless Panoram
Mc Alister Crab
Platform • Western
3 Wheel Portable
WE SHIP VIA AIR. RAIL OR TRUCK
C. ZUCKER
(7flm€Rfl €ouipni€nT^.jnc.
Dept. S 315 West 43rd St.,
New York 36, N. Y. JUdson 6-1420
FREE!
First Aid Film
ncluding the new back-pressure, arm-
lift method of artificial respiration
This up-to-date film contains all
of the important information on
hasic principles of First Aid. and
also demonstrates new artificial
respiration method approved by
the American Red Cross.
rhe only cost for this 34-min-
ulc 16-mm. sound film is return
postage.
Education Department
Johnson & Johnson, New Brunswick, N. J.
Please send me information on the film "Help Wanted.'
Addr
City-
NUMBER
VOLUME 19
NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.
Boston If).
• NEW JERSEY •
Slidecraft Co., 142 Morris A\e..
Mountain Lakes, N. J.
Association Films, Inc., Broad at
Elm. Ridgefield, N. J.
• NEW YORK •
Association Films, Inc., 347 Mad-
ison, New York 17.
Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.
Crawford, Immig and Landis,
Inc., 200 Fourth Avenue, New-
York 3, New York.
The Jam Handy Organization,
1775 Broadway, New York 19.
Ken Killian Company, Inc., 723
Prospect Ave.. Westbury, N. Y.
S. O. S. Cinema Supply Corp.,
602 \V. 52nd St.. New York 19.
Training Films, Inc., 150 West
54th St., New York 19.
Visual Sciences, 599BS Suffern.
• PENNSYLVANIA •
Appel Visual Service, Inc., 927
Penn .Avenue. Pittsburgh 22.
J. P. Lilley & Son, 928 N. 3rd St.,
Harrisburg.
Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.
The Jam Handy Organization,
Pittsburgh. Phone: ZEnith 0143.
• WEST VIRGINIA •
B. S. Simpson, 818 Virginia St.,
W.. Charleston 2, Dickens 6-
6731.
SOUTHERN STATES
• FLORIDA •
Norman Laboratories & Studio,
Arlington Suburb, P.O. Box
8.598, Jacksonville 11.
• GEORGIA •
Colonial Films, 71 Walton St..
N. W., Alpine 5378. Atlanta.
• LOUISIANA •
Stanley Projection Company, 1 1 1 7
Bolton Ave.. .Alexandria.
Delta Visual Service, Inc., 815
Poydras St., New Orleans 12.
Phone: RA 9061.
• MARYLAND •
Stark-Films (Since 1920), Howard
and Centre Sts., Baltimore 1.
LE. 9-3391.
• MISSISSIPPI •
Herschel Smith Companv, 119
Roach St., Jackson 110. '
• TENNESSEE •
Southern Visual Films, 687 Shrine
Bldg., Memphis.
MIDWESTERN STATES
• ILLINOIS •
American Fihn Registry, 1018 So.
Wabash Ave., Chicago 5.
Association Fihns, Inc., 561 Hill-
grove, LaGrange, Illinois.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.
The Jam Handy Organization,
230 N. Michigan Ave., Chicago
Midwest Visual Equipment Co.,
3518 Devon Ave., Chicago 45.
• MICHIGAN •
The Jam Handy Organization,
2821 E. Grand Blvd., Detroit
11.
Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.
• OHIO •
Academy Film Service, Inc.,
2110 Payne Ave., Cleveland
14.
LIST SERVICES HERE
Qualified audio-visual d&alers are
listed in this Directory at $1.00 per
line per issue.
Frvan Fihn Service, 1810 E. 12th
St., Cleveland 14.
Sunray Films, Inc., 2108 Payne
.Ave., Cleveland 14.
The Jam Handy Organization,
Dayton. Phone: ENterprise
6289.
Twyman Films, Inc., 400 West
First Street, Dayton.
M. H. Martin Company, 1118
Lincoln Wav E.. Massillou.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Clausonthue Audio Visual, Sales
and Service, 945 S. Montezuma
Way, W. Covina.
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.
The Jam Handy Organization,
1402 N. Ridgewood Place, Hol-
lywood 2,8.
Photo & Sound Company, 5525
Sunset Blvd., Hollywood 28.
Ralke Company, Inc., 829 S.
Flower St., Los Angeles 17.
Phone: TR. 8664.
S. O. S. Cinema Supply Coi-p.,
6331 Hollywood Blvd., Holly-
wood 28.
Spindler & Sauppe, 2201 Beverly
Blvd.. Los Angeles 57.
SAN FRANCISCO AREA
Association Films, Inc., 799
Stevenson St., San Francisco.
Photo & Sound Company, 116
Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,
San Francisco 11.
• COLORADO •
Audio-Visual Center, 28 E. Ninth
A\e.. Denver 3.
• OREGON •
Moore's Motion Picture Service,
1201 S. W. Morrison, Portland
5, Oregon.
• TEXAS •
Association Films, Inc., 1108 fack-
son Street, Dallas 2.
• UTAH •
Deseret Book Company, Box 958,
.Sail Lake Cilv 10.
JSE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
Catholic Film Library Now
Available on a Rental Basis
i< Assiiciation Films. Inc.. has
been appointed exclusive nation-
wide distributor of the 16mm mo-
tion picture library of the National
Council of Catholic Men. The
library consists of almost 100 sub-
jects, most of which are kinescope
recordings of the NBC-TV The
Catholic Hour program, produced
in cooperation with the NCCM.
The films are available to Cath-
olic organizations, high schools
and colleges, church societies and
other groups on a rental basis.
Subjects include Rome Eternal, a
four-part documentary produced
by NBC at the Vatican and a
winner of several awards; and We
Believe, a 13-part series featuring
Father James J. McQuade, S.J.
Subject matter of the NCCM
library ranges from the fields of
theology, doctrine, liturgy and his-
tory to dramatic presentations of
lives of saints and heroes of the
Church. Several modern Christian
classics are adapted to portray
applications of Catholic principles
to modern social and ethical prob-
lems.
A descriptive catalog is available
free of charge. All film requests
should be addressed to the Na-
tional Council of Catholic Men,
50 East 42nd St.. New York,
N.Y. 9
New Catalog of United World
Films Lists Industrial Titles
1^ A new 24-page catalog listing
the U. S. Government motion pic-
tures and filmstrips presently avail-
able for purchase by industry and
business groups has been issued
by United World Films. Inc., U. S.
Government Films Division.
More than 400 films are listed
in the catalog, the contents of
which are classified by manage-
ment, supervision, engineering and
training subjects.
Requests for the catalog should
be made to United World Films,
Inc., Government Division, 1445
Park Avenue, New York 29, N. Y.
Foreign travel film produced
by expert on audience reac-
tion at unbelievable budget
prices, 16mm color. Finest
travel appeal and photographic
results.
NEIL DOUGLAS
Box 664
Meriden, Conn.
BUSINESS SCREEN
A G A Z I N E
Kcsjua litu - HSllt
FILM SHIPPING CASES
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1" web straps
• Large address card holder
with positive retainer spring
• Telescopic construction
allows additional capacity
See your nearest dealer or lerite
tliretl to manufacturer for catalog.
WM. SCHUESSLER
361 W. SUPERIOR ST.
CHICAGO 10, ILLINOIS
ADD A h4EW DIRECTION
TO YOUR ANIMATION
THE NEW PORTMAN TRAVERSE PEG BAR
THE TRAVERSE PEG BAR WILL MOUNT ON THE
TABLETOP OF ANY ANIMATION STAND TO ADD
NEW MOVEMENTS OF GEL LAYERS IN ALMOST
ANY DIREGTION.
FEATURES: GROUND STEEL TRAGK, RESET
COUNTER, ENGLOSED GAST GEAR HOUSING.
REMOVABLE PEGS, BRONZE WEAR GIBS, BRONZE
BEARINGS AND TABLE CLAMPS.
17" TRAVEL UNIT $195 — 29" TRAVEL UNIT $245
WRITE FOR COMPLETE CATALOG ON
ANIMATION EQUIPMENT.
WARREN CONRAD PORTMAN GO.
41 MacQUESTEN PKWAY., N. • DEPT. B-1
MOUNT VERNON • NEW YORK • M.O. 4-6069
Films for Methods Improvements
to Compete for 8th Annual Awards
M "Operation Cost Reduction" has been estab-
lished as the theme of the Industrial Manage-
ment Society's 8th annual Methods Improve-
ment Contest, featuring the Ralph H. Landes
Awards, to be held in conjunction with the
22nd annual I. M.S. Time and Motion Study
and Management Clinic in the Hotel Sherman.
Chicago, November 5 through 7.
All entries in the contest must be on 16mm
motion picture film. This year's competition
is divided into two general classes: Industrial
(four groups), and Educational Institutions,
with separate awards for each group.
The Industry and Business classes are set
up as follows:
Group I: Methods Improvement in the Shop
Area, for companies with less than 1,000
employees.
Group II: Methods Improvement in the
Shop Area — companies with over 1,000
employees.
Group III: Engineering, Sales and General
Office Area.
Group IV: Training and General Education
Films covering techniques or methods of sell-
ing Work Simplification, Methods Improve-
ment, Standards, or any other Industrial En-
gineering activities. Companies of any size
may compete in Groups III and IV.
Entries in Group V (colleges and universi-
ties) must be of methods improvement initiated
and developed by the students themselves, with
only minor assistance plus necessary supervi-
sion from faculty personnel.
Films submitted for judging may be sound
or silent, color or black-and-white. Methods
improvement projects pictured must have been
worked on between January 1, 1957 and
September 1. 1958. Film lengths are limited
to about 1 5 minutes for all classes except
Group IV; in this class, films may run as long
as 20 minutes.
Films produced by a professional organiza-
tion are acceptable only in Group IV. Awards
will be made at the opening evening session of
the Clinic on November 5. A panel of judges
from the industrial engineering field will make
final selections based on specially developed
point rating systems. (H"
Atoms for Peace Films at Geneva
* These additional titles supplement the
"Atoms for Peace" list in our last issue:
NOVEL METHODS OF FUEL
FABRICATION
Fuel element fabrication at the Atomic Energy
Commission's Hanford Plant. Produced for
Hanford Atomic Products Operation, AEC, by
W. A. Palmer Films. (10 min., color).
PLUTONIUM FUEL FABRICATION
Processing of fuel elements for the Materials
Testing Reactor. Produced for Hanford Atomic
Products Operation, AEC, by W. A. Palmer
Films. (10 min., color).
PLUTONIUM METAL PREPARATION
Preparation of plutonium metal at the Los
Alamos Scientific Laboratory, AEC. ( 13 min.,
color).
35mm Mitchell; Bell & Howell, Arriflex cameras
16mm Mitchell, Aurlcon, Bell & Howell cameras!
Recording Equipment
Projection Equipment
Editing Equipment-Moviolas-Sound readers
Lighting Equipment-Colortran-Bardwell
McAlister, etc.
Grip Equipment-Dollies-Mike Booms
Accessories-Lenses-Tripods-Supplies
FLORMAN & BABB, INC.
68 WEST 45TH STREET NEW YORK 36, N. Y.
Send now for your FREE
illustrated rental catalog of
Professional Motion Picture Equipment
FLORMAN & BABB
68 West 45th Street
NEW YORK 36, N. Y.
X 1' M B E R 6
VOLUME 19
19 5 8
(CONTINUED FROM PAGE 3^)
part of a 60-filin library maintained
by the Institute on laundries and
dry cleaners for use of member-
companies in various localities.
Farm equipment manufacturers
have long made extensive use of
the medium in non-metropolitan
areas. John Deere, pioneer manu-
facturer, has been making theatre
ads for more than 20 years. The
company's 1958 series adds eicht
new films, all in color, and now
has a total of 25 films available
for its denlers' use. About 500
dealers used the ads in 1957.
Shown at "John Deere Days"
The Deere commercials are pro-
duced as part of a full-length mo-
tion picture that dealers are asked
to show at "John Deere Davs" in
their communities. Combined with
the selling messages are entertain-
ment films. The movie, which
shows the full line of Deere equip-
ment, is then broken down into
individual film advertisements to
fit the needs of each agricultural
jommunitv. The company makes
three or four such films on many
;)f its implements to match the
type of farming done in various
farm areas.
Allis- Chalmers Manufacturing
Company's theatre-screen film li-
:irary totals 37 films, 12 new mes-
sages being added this year. Inte--
lational Harvester Company, in
ill lines, has 53 theatre advertise-
nents produced for 1958 showing,
laving recentlv added five new
:ommercials. Fifteen films in the
ibrarv are on the International
fruck line.
Maytag Ads Aid Dealers
The Maytag Company for more
han 10 years has been promoting
he use of screen ads by its dealers,
rhe company pays for producing
he films, and dealers underwrite
ocal screenings. James B. Boyer.
lealer advertising nianaL'er for
Maytag, estimates that dealers have
pent nearly $ 1 .000.000 for screen
idvertising. The company makes
1 film on each new Maytag pred-
ict, showing its sales points. This
'ear, for example, there were 12
lew commercials, including one
eaturing the local dealer's service
)arts facilities.
Using the same cast and props
IS for the theatre commercials, the
ilm producer recently completed
1 series of 10 television spot an-
louncements for Maytag. These
ire also available to dealers for
ocal use. "Doubling-up" in this
vay meant "mileage" for the com-
•any's advertising budget.
A relatively new user of screen
SCREEN ADVERTISING
advertising on a national basis is
the Rexall Drug Company. This
company .set up its initial program
in 1957 with 13 full color com-
mercials, v\ ith black -and -white
prints available for use on TV. In-
dividual stores paid for local the-
atre or TV showings.
To encourage the use of the
series by its dealers, Rexall Drug
made up a color brochure which
eave them full information. During
rhe first nine months of 1957, more
than 550 Rexall druggists placed
almost 10.000 weeks of theatre
advertisements, the company said.
Bankers Life Tests Medium
The Bankers Life & Casualty
Company of Chicago last year
showed two color commercials in
a test campaign to sell its "White
Cross" health and accident insur-
ance plan. Each film sold a dilTer-
ent type of hospital and medical
coverage. The first film was run
for one week in 81 drive-in the-
atres, spotted nationally; the sec-
ond ran in 50 additional theatres,
both conventional and drive-in.
The advertising films were tied-
in with an inquiry postcard, which
was handed to each driver (or to
each patron, in the case of conven-
tional theatres) as he entered. A
spokesman on the film referred to
the card, and told members of the
audience that they would receive
either a booklet on insurance or
a sample policy by sending the
card to Bankers Life.
As a result of reactions to the
test campaign, which the company
said produced inquiries "of good
quality, with a high ratio of seri-
ousness of interest as well as buy-
ing power," Bankers Life is im-
plementing a national screen ad-
vertising campaign this year.
Other National Users Listed
Other national advertisers who
are either inaugurating or augment-
ing their theatre screen advertising
programs this year include Pepsi-
Cola, Royal Crown Cola, and
Seven-Up in the refreshment field;
Carnation Company and Pet Milk
Company; the manufacturers of
such well known diamond rings as
Keepsake, Artcarved, Starfire. and
Orange Blossom; watchmakers like
Bulova. Elgin. Hamilton. Gruen.
Mido and Wyler; Motorola; Gen-
eral Electric Company; Glidden
Paints; Drexel Furniture; the Un-
derwood Corporation; N o r t h
American Van Lines; the makers
of Mercury. Johnson and Evinrude
outboard motors; and American
Can Company and Sealright. Inc..
for their "Canco" and "Pure-Pak"
waxed milk cartons.
fitcreon Alodium Alir«»ad:
Pictures speak all languages; the
screen images are understood and
appreciated by audiences in all
countries. The sound track can
easily be converted. Long estab-
lished in Europe, the screen ad
playlets are also a regular program
fare in the cinemas of Latin Amer-
ica. The market is rich and re-
warding.
Theatre-screen advertising is the
OCCUPATIONAL DISTRIBUTION OF VIEWERS CHARTED
OCCUPATIONAL DISTRIBUTION OF WEEKLY AUDIENCE
304
TOTAL US l-WALL DRIVE-IN
SUMMER
4-WALL DRIVE-IN
WINTER
SkilU'il, scnii-skiUi'd workers and liousewives comprise lari;i
sei;nu'n!\ of the iheaire screen ad audience.
second largest promotion medium
in Mexico. Only commercials on
radio are ahead of the screen ad-
vertising films in terms of reaching
the consumer public. Theatres in
Mexico can provide seating capaci-
ties as high as 5.000 to 8.000 play-
ing four to six shows daily. The
"captive" audience viewing theatre-
screen commercials represents a
large potential market. The typical
Mexican advertising film comes in
a five-minute reel of four commer-
cials, each running a minute and
20 seconds — and sandwiched in
among newsreels, documentaries,
educational films and other shorts.
The health benefits of fresh milk
— "leche fresca" in Spanish — are
beintj promoted to Puerto Ricans.
More than 400 theatres in Cen-
tral America — some 60 of them
in Puerto Rico alone — show the-
atre-screen ads regularly. Users of
theatre commercials in this area ,.-,
include Glidden Company, Buick, ri
Edsel, Maiden-Form. Sherwin-Wil- in
Hams Co.. and others. l^'
Editor's Note: This is the first
of a new series on the theatre
screen advertising medium. Sub-
sequent articles will detail tech-
niques and audiences for screen
ads abroad; the nature of com-
panies producinij and distributing
these films in the U.S.
Manhattan Color Lab Set
For Fast Filmstrip Work
> Manhattan Color Laboratory,
Inc., in New York, has completed
the installation of new processing
equipment which will provide its
clients with the fastest and most
efficient filmstrip processing in the
country.
The new equipment, made to
Manhattan's specifications, was
manufactured by S. Van Tuyl As-
sociates, of Ft. Pierce, Fla. It
incorporates many features avail-
able on no other developing ma- ,_
chines on the market.
Manhattan, which services film-
strip producers exclusively, pro-
cessed two million feet of color
slidefilm last year, expects the new
facilities to enable it to almost
double that figure in the next 12
months.
In conjunction with the new
processing equipment, the lab has
installed a ten-ton air conditioner,
a separate refrigerator for storing
a million feet of film at 50 degrees
and a new Model "D" Bell &
Howell printer.
Negative developing of both
Ektacolor and Eastman Color will
be offered, and 24-hour service on
color positives is guaranteed.
I
SALESMATE
AUTOMATIC SOUND SLIDEFILM VIEV/ER
Open the screen — plug in — push fhe
red buffon — and fhe show is on!
JUew
ATTACHE CASE
. Always ready to show. Synchronized
continuous film and tape loops
eliminate rewinding.
. Easy to carry. Only 17 lbs.
17"xl3'/4"x6".
. Nothing to set up. 100% self-contafned,
Daylight projection. No room
darkening.
. Big 9'x 12" screen,,
equivalent to 17" TV screen.
. Smart attache case makes for
easy access to any office.
Instantaneous transistor amplifier
starts without warm up. No waiting.
, Running time up to 12'/5 minutes.
Presents up to 150 frames.
'(^£de&/i>^
For complete information phone
today or mail the coupon.
Here is your chance to
greatly expand the effectiveness
and scope of your film
program.
How? Here is an example:
Before SALESMATE you had
fo bring 40 people to the
home office for sales training.
You showed them a Sound
Slidefilm. You hoped they
would remember what they saw
and heard, take it back
to the field with them and
transmit it effectively.
Now, because SALESMATE
is truly portable, each one of
them can use that same
forceful Sound Slidefilm
to present your story to every
customer exactly as you
want it told.
Whatever your communication
needs, SALESMATE can
multiply your effectiveness in
the same way. Let us show you
what this revolutionary new
person-to-person technique
can do for you and your firm.
FILM PRODUCERS — JAltSMATE can mean
increased business, more production for you.
AsIc for complete details.
ert Shoemaker Dept. BS-9
Charles Beseler Company
East Orange, New Jersey
Dear Bob:
n I'd like to tiear llie wliole SAIESMATE Story. Please come
see me as soon as possible.
D Please send me descriptive literature on tlie SALESMATE.
Nome
Company-
Street
City
_Title_
^
'E\citiitg, iiioliviites
the salesman to use bis
fifaximuiii productivity . , .
shows one sure way he can
do this . . . dramatic,
entertaining . . ."
— Sales Executives Club of
T^ew Jork
'
SOLID GOLD HOURS
^
FACE TO FACE
SELLING
367«
BETWEEN
INTERVIEWS
23Vo
GETTING READY'
TO SELL
23Vo
PLANNING
AND REPORTS
18V.
Monty Woolley, famous for his Broadway and Hollywood successes,
here shows for the first time how to turn more minutes into dollars.
Time and effort of the executive are saved when a motion picture,
professionally made, carries the ideas. They are presented, just as
he wants them presented, to the eyes and minds of his organization.
The audience really sits up and takes notice.
In less time than it takes to see a single prospect, this picture tells
the sales force what they need to know about managing their time.
And it's done in the Jam Handy way, entertainingly.
Produced jor Drtrfiie// by
^JAM HANDY
/
FOR . . . DxamaWzaX'ions • Presentod'ons • Motion Pictures • Sfidefilms • Training Assistance
CALL JUdson 2-4060
Hollywood 3-2321
ENterprise 6289
NEW YORK
HOLLYWOOD
DAYTON
TRinity 5-2450
STate 2-6757
ZEnith 0143
DETROIT
CHfCAGO
PITTSBURGH
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Above: Bell System premieres "Gateway to the Mind'
^MlfllMMIIllliSyMMIMMMS^IIIIlillilllll'm^^
Ihtt-iWIoittti^r
F»riDr<^
^^!^
Report on Film techniques
for Business and Education
^r^lSLE COPY -FIFTY CENTS
Master Bertram Bircli. Master of the rod, the scowl, but not his
temper. He got attention but petrified pupils.
Have you a messarje for boys and girls? You can get their atten-
tion and their favorable regard hy wise u.se of your public relations
films. Let Modern e.xplain how.
Schools are unquestionably the ideal setting to reach young
people in their most receptive mood. Your factual films gain added
conviction when shown in class, becau.se -students tend to accept
as fact what they are taught in school. Good business films are
welcomed back by teachers year after year. (Procter & Gamble's
SCRUB GAME has been distributed by Modern to .schools for
12',/. years . . . has been viewed by 11,976,000 boys and girls.)
Modern can reach 53,000 schools with your films : elementary
schools; junior, senior and vocational high schools; public and
parochial .schools ; prep schools, girls' schools, military academies
— wherever Youth is educated.
After school hours. Modern continues to insure your access to
the attention of Young America. We'll present your films on the
programs of Hi-Y's, 4-H Clubs, boys' athletic clubs, F. F. A.'s,
YMCA's and YWCA's, troops of Boy and Girl Scouts, in summer
camps, at young folks fellowships in the nation's churches — every-
where Youth gathers socially.
For mass national coverage of the Youth Market, we'll have
your film booked as a .short subject in most of the nation's 17,800
theaters . . . have it telecast on many of the 529 TV stations. In
clubs and schools alone in 1957, Modern arranged showings of
our clients' films to 43,683,277 boys and girls. Millions more
viewed over TV and in theaters. If you have a film about a product,
service or idea for young people, trust it to Modern and young
people will see it.
MODERN
Modern provides the audience for your public relations films
SALES I New York PL 8-2900 Detroit TE 2-4211 PittsburKh GR 1-9118
Ol'FICES I Chicago DE 7-3252 Los Angeles MA 9-2121 San Francisco YU 2-1712
ASK ANY
CARAVEL CLIENT...
^ Allied Stores Corporation
j American Bible Society
American Can Company
American Heart Association
j Associated Merchandising Corp
Berkshire Knitting Mills
Bethlehem Steel Company
Godfrey L. Cabot, Inc.
Calvert Distillers Company
I Cluett, Peabody & Co., Inc.
I General Fireproofing Co.
J. C. Penney Co., Inc.
Royal McBee Corporation
■ Socony Mobil Oil Co., Inc.
I Towmotor Corporation
\ Towle Manufacturing Co.
', ... and manv others
The Shortest Distance Between
2 Points Is a STRAIGHT LINE
There are many ways to bring new sales ideas and product information to the person
behind the counter. Some are round-about and ineffective, losing force and sales appeal
at each step. But one sure way is film . . . straight line-direct and economical ... a
film that delivers the full force of the idea— that enthusiastically explains the product.
This is the most effective tool a sales manager can have.
Caravel has been making straight line films for over a quarter century— films created by
expert craftsmen to the needs of individual clients in dozens of industries. We invite
you to view one or more of these films— either in your office or ours— and find out for
yourself how they were made to deliver the full force of management planning to the
salesman and the customer.
CARAVEL FILMS, INC.
20 West End Ave. (60th St.) New York 23, N.Y. CI 7-6110
PROnVCINC BUSINESS FILMS FOR AMERICA'S LEADING ADVERTISERS FOR 37 YEARS ^
jai-i\^ rx.ci-M\ I iv^i^s ■ cij\jK*s\ i iv^i^mi-*
Training is an act. It's also a process or method. You can
put on an act for some trainees. For others — most others
— you prepare a well-planned and helpful road map. From
the trainee's point of view, it's inviting to learn how to
get ahead and go ahead and know where you're going; and
know, too, liow to get there by the best possible (well-
marked) route. Map makers and training film producers
share a common responsibility.
Among our clients:
American Telephone &
Telegraph Co.
Babcock & Wilcox Co.
Carborundum Company
Cast Iron Pipe Research
Association
E. I. du Pont de Nemours
& Company
Ethyl Corporation
Ford Motor Company
General Motors Corp.
McGraw-Hill Book Co.
Merck & Co., Inc.
— and many.
National Board of Fire
Underwriters
National Cancer Institute
Pennsylvania Railroad
Sharp & Dohme
E. R. Squibb & Sons
The Texas Company
Union Carbide & Carbon
Corporation
U. S. Navy
Virginia-Carolina
Chemical Corp.
Western Electric Co.
many others
Audio Productions, Inc
FILM CENTER BUILDING
630 NINTH AVENUE
TELEPHONE PLaza 7-0760
NEW YORK 36, N,
WW
'^WFACfS
,i»^
nowtiw«s
we.
Frank K. Speidell, President Herman Roessle, Vice President P. J. Mooney, Secretary & Treasurer
Producer-Directors: L. S. Bennetts H. E. Mandell Earl Peirce
Alexander Gansell Harold R. Lipman Erwin Scharf
Sales Manager: Sheldon Nemeyer
► Better Color
► Lower Cost Prints
► Complete Color Control
► Protects Original Footage
byron
color-correct
16mm Color Prints
on EK positive stock
through on
intermediate
negative
from 16mm
color originals
For information and
price list, ivrite, phone or wire
byron
FEderal 3-4000
CHerry 1-4161
Laboratory
1226 Wisconsin Ave., N.W., Washington 7, D.C.
1226 East Colonial Drive, Orlando, Florida
THE LARGEST AND MOST COMPLETE WESTREX COMMERCIAL SOUND RECORDING SYSTEM IN THE COUNTRY
NUMBER 7 • VOLUME 19 • 1958
To you who have
16inni sound films . . .
V whether for Telhng, Selling or Instructing;
V whether now being shown,-
V or TV films, which you could be using but aren't.
To get your full payoff-in-sales from
your film investment, get the maxi-
mum ex|josure-to-prospects.
TSI's line of 16mm sound film pro-
jeetors is the most complete and
versatile availahle to industry. Over
our IS years, we've found that many
firms don't realize the scope of ex-
posure possibilities that modern
projector-tvpes make possible.
Yes— /e£ us
hear about it!
What opportunities might you he
missing';*
Let us show you ways and
means to get PLUS USAGE
for increased sales.
We'll welcome the opportunity to
mail suggestions to you — or to ar-
range an interview with one of our
Audio- Visual Representatives.
BUSINESS SCREEN
THC INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY - EDUCATION AND TELEVISION
preview of contents
National Visual Presentation Association Awards 8
The 1958 International Advertising Film Awards 15
Screen Tribute to Stylists: American Look Previe.v. ... 31
Color Comes to the World Series: Innovation 32
Collector's Item: Urban Model Shown at Premiere. ... 32
Western Electric"s Engineers Look Ahead 33
Film-Flight to Paradise: a New Pan-American Film. ... 34
Bell System Presents: "Gateways to the Mind" 35
lAVA Holds Eastern Fall Meeting at Princeton 36
To Recruit Youth for Physical Therapy: The Return. . . 38
Gillette Sponsors Film Lift for Physical Fitness 39
Illinois Central Shows Operating Rules Via Film 40
Film Techniques For Business & Education
Symposium of Talks at 84th SMPTE Convention 41
Missile Logistics in a Space Age: USAF Film 45
Lockheed Films Its Products for War and Peace 46
Muzzling the Jet's Roar: Kopper's Sound Control. ... 48
The U.S. Atom Theatres at Geneva: Detail Analysis. ... 54
Business Screen Executive: Staff Appointments 58
New Audio Visual Products and Accessories 62
Plus: The National Directory of Visual Dealers
Office of Publication: 7064 Sheridan Road, Chicago 26
IN NEW YORK CITY
Robert Seymour, Eastern Manager: 489 Fifth Ave.
Riverside 9-0215 • MUrray Hill 2-2492
IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet
Telephone: DUnkirk 7-2281
Issue Seven. Volume Nineteen of Business Screen Magazine, published
November 15, 19S8. Issued 8 times annually at six-week intervals at
7064 Sheridan Road, Chicaqo 26, Illinois by Business Screen Magazine,
Inc. Phone BRiarqale 4 8234. O. H. Coelln. Ir„ Editor and Publisher.
In New York: Robert Seymour. Jr.. 489 Fifth Avenue, Telephone River
side 9-0215 cr MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104
So. Carondelet, Telephone DUnkirk 7-2281. Subscription $3.00 a year;
$5.00 two years (dcmestic); $4.00 and $7.00 foreign. Entered as second
class matter May 2, 1946, at the post office at Chicago, Illinois, under
Act cf March 3, 1879. Entire contents copyrighted 1958 by Business
Screen Magazines. Inc. Trademark registered U.S. Patent Office. Ad-
dress advertising and subscription inquiries to the Chicago Office of
publication.
BUSINESS SCREEN MAGAZINE
®
C_ASE HISTORY OF A
SUCCESSFUL BUSINESS YM
*
"JONAH AND THE HIGHWAY"
starring
CRAIG STEVENS and LOLA ALBRIGHT
(currently featured in Peter Gunn T.V. series)
Written and Produced for UNITED STATES STEEL CORPORATION
Merit Awards:
HONOR MEDAL FREEDOMS FOUNDATION 1957
•CHRIS* AWARD COLUMBUS FILM FESTIVAL 1958
4
2,456 THEATRICAL SHOWINGS AUDIENCE: 6,155,260
(DURING A 10 MONTH PERIOD*
Presenth in natiomvidc distribution to non-theatrical audiences and over television.
John Sutherland Productions, Incorporated
LOS ANGELES
201 North Occidental Boulevard
Los Angeles 26, California Dunkirk 8-5121
NEW YORK
136 East 55th Street
New York 22. New York PLaia 5 1875
NUMBER 7 • VOLUME 19 • 1958
?'fe:-i-jr;; -is/ V . i*,;»ii
31^2^^?^
««
Versatility
JJ
In Color
or Black and
^A^hite
Film Processing
WINDJAMMER
First Cinemiracle Production: Eastman Color
Negative Processing and Prints by Tri Art.
MAGNETIC OR OPTICAL
SOUND PRINTS by DU-ART
. . . made from your magnetic striped material to
bring you lower production and laboratory costs
with superior sound quality.
• Send For Technical Bulletin =6
CORPORATION
I
(a subsidiary of Du Art Film Labs.. Inc.)
245 West 55th St., New York 19, N. Y. . PLaza 7-4580
IN CANADA: ASSOCIATED SCREEN INDUSTRIES, Ud. • 2000 Norfhcllff Avenue, Monlreol, Canada
BUSINESS SCREEN MAGAZINE
Wilding Specializes in Communicating
Ideas Through Visual Tools that Teach,
Startle, Challenge, Persuade and Tell.
Communications For Business
...SOMETIMES TAKES US UNDERGROUND!
In filming "White Wonder" for Morton Salt Company, Wilding crews
worked a thousand feet below the surface of the earth. Two tons of
lighting equipment were used for color photography in this first "big"
picture ever made about salt. "White Wonder" tells of the little known
uses of salt, of its many services to mankind, and of its vital role in
America's economy. In production five months, the crew visited Texas,
Utah, Michigan and Illinois where Morton mines and farms salt.
CHICAGO
DETROIT
NEW YORK
CLEVELAND
MflLTtlNG PICTURE PRODUCTIOMS.INC.
itrst inC ommunicationsForB usiness
CINCINNATI
PITTSBURGH
TWIN CITIES
LOS ANGELES
\
FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS
£ mllsberg \nc
offers a complete production service
animation
slide films
titles
telops
flip cards
lettering
layout
maps
backgrounds
retouching
color correction of
packaged products
a wide
assortment
of type for
hot press titles
type catalogue
on request
421 WEST 64th STREET, NEW YORK 19, NY
PLAZA 7-1525
National Visual Presentation Awards
Motion Pictures. Slidefilms aiiti Graphics Share Annual Honor>
First Choice of Industry
is Business Screen Magazine
MOTION Pictures produced b>
Dynamic Films and Henry
Strauss & Company won four and
three awards, respectively, in the
Sixth Annual Awards Competition
of the National Visual Presentation
Association. Awards were made
at the luncheon meeting of the
Sales Executives Club of New
York October 7 in the Roosevelt
Hotel in New York City.
Awards were made this year in
six separate categories: employee
training, employee relations, public
relations-educational, sales train-
ing, sales promotion and point of
sale; and in three classifications in
each category: motion pictures.
>lidefilms and graphics.
You're It. a Dynamic produc-
tion for the Girl Scouts of Amer-
ica, came off with two awards, a
first in the employee relations cat-
egory and a second in the em-
ployee training class. The company
won two more second awards: for
500 Mile Adventure (Socony-Mo-
bil ) in the employee relations class,
and for The Magic Cup (National
Coffee Association) among sales
promotion films.
Strauss won two first awards:
for Dial S for Service ( Pan Amer-
ican Airways) in employee train-
ing, and for Four Steps to Sales
(Bell System) in sales training,
plus a second award in this same
category for 9 Lives of a Salesnian
(Pan American Airways).
Florez, Inc.. was a dual award
winner, coming off with both first
and second awards in the graphic
class of the sales promotion cate-
gory for its work on Careers for
Retailing and Building Grease Sales
for B. P. Canada Ltd. and Sinclair
Refining Co., respectively.
By category, the N.V.P.A. award
winners were:
Employee Training
Motion Pictures: First award.
Dial S for Service, sponsored by
Pan American World Airways,
produced by Henry Strauss &
Company, Inc. Second award.
You're It, sponsored by Girl
Scouts of America, produced by
Dynamic Films, Inc.
Sound Slidefilm: First award.
Seven Doorways to Death, spon-
sored by American Gas Associa-
tion, produced by Animatic Pro-
ductions. Second award, Care and
Feeding of Machines, sponsored
by Sun Oil Industrial Products,
produced by Close and Patenaude.
Graphics: First award. Eco-
nomic Performance , sponsored and
produced by E. I. du Pont de Ne-
mours. Second award. Start-O-
Scope, sponsored by Socony-Mobil
Oil Co., produced by H. D. Rose
& Co.
Employee Relations
.Motion Pictures: First award,
You're It, sponsored by Girl Scouts
of America. Second award, 500
Mile Adventure, sponsored by So-
cony-Mobil Oil Co., both pro-
duced by Dynamic Films.
Sound Slidefilm: First award,
Buyer for the Public, sponsored
by W. T. Grant Co., produced by
Seymour Zweibel Productions.
Second award. Your Future with
National Life, sponsored by Na-
tional Life Insurance Co., pro-
duced by H. D. Rose & Co.
Graphics: First award, Dollars
and Sense, sponsored and pro-
duced by E. I. du Pont de Ne-
mours.
Public Relations-Educational
Motion Pictures: First award.
Lucky You, sponsored by Coca
Cola Company, produced by The
Jam Handy Organization. Second
award. Energetically Yours, spon-
sored by Standard Oil of New Jer-
(CONCLUDED ON PAGE 11)
LOOK to the book. . .for every film requirement
It's FREL . . . OH request
Tt»«
Reams of copy could not convey the full Calvin story
to our clients and prospective customers! However,
this four-color, 12-page brochure presents Pictorial ly
the scope of our motion picture operation. We would
like to send you a copy today for your reference
library, so that you might become
better acquainted with our ability to serve you.
AN ILLUSTRATED GUIDE TO
production — producer services
and all film laboratory services
THE CALVIN COMPANY
. . . You are cordially ttmted INCORPORATED
to personally inspect our facilities. n05 Truman Road • Kansas City 6, Mo.
BUSINESS SCREEN M.AG.\ZINE
You get better pictures with Du Pont film
l\
For high speed and wide latitude...
you can't beat 'Superior' 4"
Joe Vadala (right! and Director Martin
Hoade are shown in the entrance of the
Sistine Chapel.
says NBC's Joe Vadala, camera-
man for the TV series, "Rome Eternal"
Du Punt Superior i' 2 and Superior®' 1
Motion Picture Films were used in shooting
"Rome Eternal, presented on the NBC net-
uork in January. Co-produced hy the Na-
tional Council of Catholic Men and the
[National Broadcasting Company, the four
half-hour films of "Rome Eternal"' were
shot on location in Rome by Mr. Vadala.
under the direction of Martin Hoade.
An historical travelogue of the artistic,
religious and cultural heritage of the city.
"Rome Eternal" was largely filmed inside
buildings— like St. Peter's Basilica, the Sis-
tine Cha|)el. the Pantheon. In most cases.
the light level was low. especially in the
catacombs under St. Peter s.
"Without the combined speed and lati-
tude of Du Pont film. ' says Mr. Vadala,
■'my job would have been a lot harder. As
it was. I could count on the consistent
quality of the film and I could be sure of
getting what I saw in the finder — under
any conditions.'"
In many sequences, such as the pageantry
of important religious festivals, retakes
would have been impossible. "When it was
'now or never".'" concludes Mr. Vadala. "I
was glad that my camera was loaded with
Du Pont film.""
For jeatures, newsreeh, commercials — any
shooting that demands a really fine film—
there's an ideal Du Pont Motion Picture Film
for the job. For more information, call the
nearest Du Pont Sales Office. Or write Du
Pont. Photo Products Department, 2432-A
Nemours Building. Wilmington 98. Delaware.
In Canada: Du Pont Company of Canada
(1956) Limited. Toronto.
Better Things for Better Living . . . through Chemistry
NUMBER 7
VOLUME 19
Everything under the Sun
to translate SCRIPTS
16MM Professional Film Viewer —
Makes tilm editing a breeze. Easy threading, portable, will not
scratch film. Enables editor to view film from left to right on
large 6" x 4'/2" brilliantly illuminated screen. Sound Reader and/or
Counter can be easily attached. Available in 35mm model.
16mm Professional Film Viewer $350.00. 35mm Model $500.00
As every Pro knows, Ceco carries just about
every quality product under the photographic sun.
But you need more than cameras, tripods,
dollies and recorders — you need more than
lenses, viewers, blimps, generators and lights.
You need answers to important questions —
how to successfully translate scripts into film.
No one man knows all the answers.
That's why Ceco employs a staff of experts
in every category of film-making — cameras,
recording, lighting and editing. Collectively
we have all the answers to help make you an
outstanding producer, director or cameraman.
You owe it to your career to use Ceco service
for Sales, Rentals, Repairs . . . and advice.
CECO Small Gyro Tripod
Features "controlled
action" with slow and
fast speeds for both
panning and tilting.
Weighs only 19 lbs.
Ideal for 16mm
Maurer, Mitchell.
B & H Eyemo and
similiar cameras.
$650.00
Auricon Cine— Voice Conversion
Cine — Voice Camera modified to
accept 1200-ft, 600-ft, and 400-ft.
magazines; has torque motor for
take-up. Also includes Veeder
footage counter and 3-Iens turret.
Conversion only — $450.00 less mag-
azine.
OROVER Grip
Holds a light wherever space is
tight. No springs, no slip. Has 8"
spread. Both ends padded against
marring. Weighs less than 2 lbs. $6.85
R-16 FIUMLINE Developer
Develops reversal and negative-positive film
at 1200 ft. per hour. Has variable speed
drive. Permits complete daylight operation.
Exclusive overdrive eliminates film breakage.
$2,995.00
ALES • SERVICE • RENTALS
FRANK C. ZUCKER
(7flni€Rfl €ouipni€nT (o.jnc.
Dept. "S" 315 West 43rd Street, New York 36, N. Y.
TEWE Directors View Finder Model C
For academy aperture, wide screen, cin-
emascope, vistavision and lO TV cameras.
Zoom type with chain & leather case
$100.00.
ADDITIONAL. PRODUCTS
Camera Equipment Company offers the world's
largest and most comprehensive line of pro-
fessional cameras, accessories, ligtiting and
editing equipment. The quality product isn't
mode that we don't carry. See our Splicers,
— exposure meters — projectors — screens —
marking pencils and pens — editors gloves —
editing machines, racks, barrels, and tables —
stop watches.
Visual Preseiitatiaii Awards:
(CONTINUED FROM PAGE 8)
sey, produced by Transfilm Incor-
porated.
Slidefilm: First award. Modern
Art; second award. The Epic of
Man — Egypt Eras of Splendor.
both sponsored by Life Fiimstrips
and produced by Pictocraft, Inc.
Graphics: First award. What
Every IVoman Shoidd Know About
Her Car. sponsored and produced
by E. I. du Pont de Nemours. Sec-
ond award, Goz (The Eye), spon-
sored by Abbott Laboratories,
produced by Milprint, Inc.
Sales Training
Motion Pictures: First award.
Four Steps to Sales, sponsored by
Bell Telephone System. Second
award, 9 Lives of a Salesman,
sponsored by Pan American World
Airways, both produced by Henry
Strauss & Company.
Slidefilm: First award, Follow
That Man, sponsored by John A.
Williamson Co., produced by Da-
vid Piel. Second award. Building
Blocks of Value, sponsored by
James Lee & Son, produced by
Depicto Films. Inc.
Graphics: First award, Careers
for Retailing, sponsored by B. P.
Canada, Ltd. Second award. Build-
ing Grease Sales, sponsored by
Sinclair Refining Co., both pro-
duced by Florez, Inc.
Sales Promotion
Motion Pictures: First award,
Rip-Roaring Day at Ripple Rock,
sponsored and produced by Time,
Inc. Second award, The Magic
Cup, sponsored by National CofTee
Association, produced by Dynamic
Films.
Slidefilm: First award. The Tel-
ephone Hour, sponsored by N. W.
Ayer Co., produced by Color
Illustrations, Inc. Second award,
Ferguson Faces Facts, sponsored
by Sylvania Electric Products, pro-
duced by Pritchard Associates.
Graphics: First award. Seven-
teen Sales Presentations, sponsored
and produced by Graphic Arts
Center. Second award, Dan River
Sales Presentation, sponsored and
produced by Advertising Associ-
ates and Lloyd.
Point of Sale
Slidefilms: First award. All
Roads Lead to Steevy's, sponsored
by Minnesota Mining & Manufac-
turing Co., produced by Dallas
Jones Productions. Second award,
Salesmate, sponsored by Chas.
Beseler Co., produced by Selling
Films, Inc.
Graphics: First award, Socoiiy-
Mobil Window Display, sponsored
by Socony-Mobil Oil Co. ff
PRINTERS OF 16mm
Kodachrome duplications...
The Specialist's "Standard of Quality" is always highest. That's why Color
Reproduction Company has earned a reputation for guaranteed quality
which is the Standard of the l6mm Motion Picture Industry. The technical
know-how and production skills mastered by Color Reproduction Company
in over 19 years of specializing exclusively in l6mm Color Printing is your
assurance of Finest Quality Prints! Send your next l6mm print order to
Color Reproduction Company!
7936 Santa Monica Blvd., Hollywood 46, Califori
Telephone: OLdfield 4-8010
NUMBER 7
VOLUME 19
1958
Berlitz Language Courses on Film
HOW/
DO YOU GET
SALESMEN
TO SELL MORE
EFFECTIVELY?
Through a carefully formulated
sales 4 product training pro-
gram that teaches and inspires
men to intelligently sell your
product.
Fred Niles Productions spe-
cializes in visual communica-
tions. Sales 4 product training
programs are customized to fit
your needs and your budget.
For further information,
write or call
FRED A.
NILES
PRODUCTIONS.
INC.
1058 W. Washington Blvd.
Chicago 7, Illinois
SEeley 8-4181
■Derlitz L.angu.age Courses
-L' will be filmed and made avail-
able to schools, industry and gov-
ernment, according to a 15-year
agreement recently completed be-
tween Berlitz Publications, Inc..
and the Pathescope Company of
America.
Under the agreement, Pathe-
scope will produce 35mm color
liimstrips of the various language
courses offered by the Berlitz or-
ganization. Forty lessons will be
filmed on each subject, and six- to
eight-minute records will accom-
pany each tilmstrip. Leading edu-
cators will work closely with
Pathescope during production to
ensure the suitability of the courses
to the school curricula.
The first language course to be
produced in the series will be in
French, to be followed by Spanish,
Italian, German and Russian. A
Pathescope production crew, head-
ed by Frederick Carrier as pro-
ducer-director, is now in France to
film the French series. The.-eafter,
each language subject will be
filmed on locale in the particular
country where the language is na-
tive.
Presidents Robert Strumpen-
Darrie, of Berlitz, and Edward J.
Lamm, of Pathescope, envision
the long-term educational project
as a substantial contribution to the
language training needs of the
present and future. They chose the
combination of filnistrip and rec-
ord as offering the most effective
aid to the teachers of language
courses in schools today.
Language study, once regarded
as a mere cultural accomplish-
ment, is now looked upon by busi-
nessmen and educators as a neces-
sity of everyday life in a world
made increasingly smaller by fast,
modern transportation and com-
munications. Not only are students
in schools learning foreign lan-
guages. So are thousands of per-
sonnel in the Army and Navy;
State Department and Technical
Assistance employees and other
government workers bound for
foreign assignments; young busi-
nessmen and women seeking to
broaden their opportunities; the
staffs of banks, oil companies, in-
surance corporations, export and
import houses, steamship and air-
line companies.
Upon completion of each lan-
guage course, Pathescope will
make it available on a sales basis
to public schools, colleges, indus-
try and government. The first se-
ries of the French language will be
ready by January 15, 1959. ^
* * *
Dollar Volume of Canada's Film
Production Up 20% in 1957
M Dollar volume of Canadian film
production during 1957 increased
20% over the preceding year,
while laboratory dollar volume in-
creased 42% in the same period,
the Dominion Bureau of Statistics,
Ottawa, reports in its 1957 Survey
of Canadian Film Production. Fig-
ures from 56 producers were in-
cluded.
Canadian motion picture com-
panies produced 924 motion pic-
tures during the year, while film
laboratories turned out 76 million
feet of prints, the report reveals. 5f
Below: Frederick Carrier and president Edward J. Lamm of Pathescope
review storyboards jar new language films with Berlitz president Robert
Striimpen-Darrie and vice-pres. Charles Berlitz.
La Belle . . .
leader in AVT
Whatever your story, it will cornel
to life through the impact of a fuUl
color and synchronized slide-sound|
presentation on the LaBelle Maes-
tro II AVT . . . Why? Becausel
with LaBelle you have built-in ca-
pacity— up to 750 slides for up tol
1 J/2 hours of continuous, automatic I
projection. You can use morej
slides to build up to the punch ofl
any given point . . . keeps yourl
story moving, alive, interesting. I
This can't be done with limited I
capacity automatics. Every set ofl
slides is safely, compactly stored!
in inexpensive LaBelle maga2dnesl
. . . always in proper sequence,
ready to show.
You are the master of your story.
A silent signal you place on the
dual-track tape commands slide
change, when you want it. Slide
change is instantaneous ... a
movie-type shutter eliminates
streaking, glare, or blanks. The
optical system is the best . . .
brilliant, clear, exciting.
Should your story change and re-
quire new narration or additional
slides, the dual-track tape record-
ing system can be spliced or erased
and re-recorded on either track.
Presentations can be customized
to fit a particular situation . . .
quences can be rearranged, slide
cycles lengthened or shortened,
drama built in by combining a
series of action slides with appro-
priate sound effects — truly action-
ized projection.
Get all this, and so much more.
with the LaBelle Maestro II AVT
... a totally new concept in audio-
visual projection . . . and at an
unbelievably low cost. Write for
the complete story and a demon-
stration—TODAY.
LaBelle Industries, Inc.
Dept. B
OCONOMOWOC • WISCONSIN
BUSINESS SCREEN MAGAZINE
wen
ur
PRODUCTIONS, INC
s.*r i
One of Americans Great
Industrial Film Companies
723 SEVENTH AVE
WYORK19,N.Y. PLAZA 7-8144
. 1 !
r 1
1
•1;
•li
i
• H ' ;
f
1
i
! .
x2
i™ wrftiotl dirtciion^al effect
I
This is a close-up of black-and-white
film being spray developed at CFI.
This processing method
eliminates directional effects.
Chief Engineer Ed Reichaixl,
with CFI Hollywood for 25 years,
shows a spi-ay machine in operation.
Both the Hollywood and New York
laboratories of CFI are
equipped with these machines.
CONSOLIDATED FILM INDUSTRIES
959 Seward Street, Hollywood 38, California
Hollywood 9-1441
521 West 57th Street, New York 19, New York
Circle 6-0210
lADVERTISING FILM AWARDS
Honor Theatre and TV Pictures
Major Focrus *»n European Tlit'alri' K«'r«><>ii PlaylulM
WITH Most of the entries in
the form of theatre-screen
playlets, European producers dom-
inated the awards at the 5th Inter-
national Advertising Film Festival,
held September 20-26 in Venice,
Italy.
Entries from the United States,
however, came off well in the tele-
vision commercials categories, be-
ing awarded a first prize and three
honorable mentions in the class of
tv commercials from 31 to 60 sec-
onds long, and a first prize for tv
commercials from 61 to 150 sec-
onds long.
Cascade, Transfilm Winners
Calo-Tiger, produced by Cas-
cade Pictures of California, Holly-
wood, was the first-prize winner
among tv commercials 31 to 60
seconds. Honorable mentions in
this category went to commercials
produced for Fitzgerald Advertis-
ing Agency, Hollywood, and for
the Hollywood and Chicago offices
of Gardner Advertising Co.
The Chemstrand Nylon Com-
mercial, produced for Doyle Dane
Bernbach, New York City, won
the top award in the 61 to 150
seconds category of tv commer-
cials; Transfilm, Inc., produced.
Festival Grand Prize went to
an Italian cartoon short. In Tiitto
II Mimdo, produced by Ferry
Mayer S.p.A., Milan. The Paul
Bianchi Memorial Prize, awarded
for the best musical adaptation,
was won by Kleber Electronics, a
film entry in the category of an-
imated models and special effects.
Producer was Leo Lax Films,
Paris.
The Coupe de Venise award,
offered by the County of Venice
and awarded to the producer with
the highest average of marks for
a minimum of six film entries, went
to Film Producers Guild Ltd.,
London.
Harry W. McMahon, of the Leo
Burnett Co., Chicago advertising
agency, was a member of the jury
judging this year's film entries.
Awards in 12 Categories
Winners of awards in individual
film categories were:
1. LIVE ACTION (13 to 27
metres )
First Prize: Teuf-Teuf, (Cin-
ema et Publicite, Paris.) Sec-
ond Prize: Duralex, (La
Comete, Paris Neuilly). Hon-
t)rable Mention: Attraction,
(Films Pierre Remont, Paris);
Monsavon I, Plus Blanc, (Cin-
eastes Associes, Paris ) ; Choice
Stars, (Pearl & Dean Ltd.,
London).
2. LIVE ACTION (28 to 55
metres)
First Prize: Fram - Frisch,
(Kruse Film, Berlin). Second
Prize: Tempo, (Gutenberghus
Reklame Film, Copenhagen).
Honorable Mention: Long,
Step, (Ay'S Nordisk Film
Junior, Copenhagen ) ; Cal-
ypso-Nescaje, ( Deutsche Com-
mercial Filmwerbuugg, Dus-
seldorf); At Any Time, Pearl
& Dean Ltd., London.
3. LIVE ACTION (56 to 110
metres)
First Prize : Economia e Salute
in Cassaforte, (Ferry Mayer
S.p.A., Milano). Second
Prize: /. Miraggi, (Opus
S.p.A., Milano). Honorable
Mention: Scharlachberg Meis-
terbrand, (Krusefilm, Berlin);
In Casa Rossi e in Casa Bi-
anchi, (3 P Films S.R.L.,
Milano); Prends Ton Temps,
(Central Film S.A., Zurich).
4. CARTOON ( 1 3 to 27 metres)
First Prize: Ma Joie, (La
Comete, Paris Neuilly). Sec-
ond Prize: Le Parisien Libere
"Boum," (Spart, Paris). Hon-
orable Mention : Dunlopillo,
(Cineastes Associes, Paris).
5. CARTOON (28 to 55 metres)
First Prize: Man's Head,
(World Wide Animation Ltd.,
London). Second Prize: Won-
derful for Woollies, (Les Films
Pierre Remont, Paris). Hon-
orable Mention : Cheers, ( Pearl
& Dean Ltd., London );No Ha
Pasado Nada. (Movierecord
S.A., Madrid — Estudios
Moro).
6. CARTOON (56 to 110
metres)
First Prize: Want to Make
Your Fortune? (Larkins Stu-
dio in association with Film
Producers Guild, London).
Second Prize: Stock Dal 1884,
(Gamma Films S.A.S., Mi-
lano). Honorable Mention:
DreamSound, (LarkinsStudio-
Film Producers Guild, Lon-
don).
7. PUPPETS AND MARION-
ETTES (13 to 110 metres)
First Prize: Bic, (Cineastes
Associes, Paris) . Second Prize:
Warm Friends, (Joop Gee-
sinks DoUywood, Amster-
dam). Honorable Mention:
Medecin, (La Comete, Paris
Neuilly).
8. ANIMATED MODELS AND
SPECIAL EFFECTS (13 to
1 10 metres)
First Prize: Noi e L'Uomo,
(Sipra S.p.A., Torino). Sec-
ond Prize: La Nouvelle Ber-
nina Record, (Central Film,
Zurich). Honorable Mention:
Pectus Pastilles, (Fennada
Filmi Junior, Helsinki ) ;
L'Heure de Baranne, (Les
Films Pierre Remont, Paris);
Votre Second 'Moi', (Central
Films, Zurich); Carnevale in
Cucina, (Sipra S.p.A., Tor-
ino).
9A. SERIES LIVE ACTION (13
to 1 10 metres per film)
First Prize: J upon. Deshabille,
Bebe (Les Films Pierre Re-
mont, Paris). Second Prize:
Invitation to the Dance, Night
Flight. Overture to Romance
(Screenspace, London). Hon-
orable Mention: Beer No. 2,
Beer No. 3 (A/S Nordisk
Film, Copenhagen) ; En Scene.
En Voiture, Ou Sont Elles?
(Cinema et Publicite, Paris).
9B. SERIES ANIMATION (I 3 to
1 10 metres per film)
First Prize: Tempo II, Tempo
IV, Tempo V (Fischerkoesen
Filmproduktion, Bad Godes-
berg Mehlem). Second Prize:
Shell 'Javelot', Shell 'Ressort',
Shell 'Zebre' (La Comete,
Paris Neuilly).
10. TELEVISION COMMER-
CIALS (15 to 30 seconds)
First Prize: Gillette Water
Drop, (Impact Telefilms Ltd.,
England). Second Prize: Guin-
ness Clock No. 2, (Cineastes
Associes, Paris). Honorable
Mention: Guinness Telephone
(No. I), Cineastes Associes,
Paris ) ; Everybody is Drinking
Martini, (Anglo-Scottish Pic-
tures Ltd., London); Cartoon
Sketch, (Pearl & Dean Ltd).
11. TELEVISION COMMER-
CIALS (31 to 60 seconds)
First Prize: Calo-Tiger, (Cas-
cade Pictures of California,
Inc., Hollywood). Second
Prize: Oh, I Say, (T.V. Ad-
vertising Ltd., London). Hon-
orable Mention: Grand Hotel,
(Screenspace Ltd., London);
Snowski-Waterski, (Fitzgerald
Advertising Agency, Inc., Hol-
lywood); Duncan Hines Blue-
berry Pancakes, (Gardner Ad-
vertising Co., Chicago); Dog
Doing Own Shopping, (Gard-
ner Advertising Co., Holly-
wood).
12. TELEVISION COMMER-
CIALS (61 to 150 seconds)
First Prize: Chemstrand Ny-
lon Commercial, (Doyle Dane
Bernbach, Inc., New York).
Second Prize: Extra Sahnig,
(Marken Film GMBH, Ham-
burg). Honorable Mention:
Countess Washing Machine,
(T.V. Advertising Ltd., Lon-
don); La Malle, (Tivucine
Film S.R.L., MUano).
532 TV Stations Serve 42 Million Homes in U.S.
ik More American homes have
television sets than telephones — or
bathtubs. According to the latest
edition of Television Fact-Book,
42,400,000 U.S. homes — about
84% — have one or more tv sets.
About 39,000,000 homes have
telephone service, 41,500,000 have
bathtubs.
The publication reports that of
the 58,508,000 tv receivers sold
in the 12-year life of the industry,
47,549,000 are still in use, includ-
ing multiple sets in homes and sets
in restaurants, bars, clubs and
schools. However, radios far ex-
ceed tv sets — there are 161,000,-
000 in use, including 111,000,000
in homes, 40,000,000 in autos,
and 10,000,000 in public places.
According to the Factbook, there
are 1,164 tv stations throughout
the world, and about 73,000,000
tv sets in use. This is an increase
of 264 stations and more than
9,400,000 sets since the middle of
1957. The United States has 532
tv stations; rest of world, 600.
NUMBER 7
VOLUME 19
VISUM AIDS
MOTION
pictures
slid'e
FILMS
SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.
11 EAST 44th STREET
NEW YORK 17, N.Y.
Award-Winning Film Advises Adult Volunteers on —
Improving PR for Girl Scouts
"You*r«> ■<** Sliov%-»i <poud-\Vill Is Evorvbodv's •l«»li
Of Sears and the Film
■li For the first time, an exclusive
Business Screen article next
month tells the inside story of
films at Sears Roebuck & Co.
Spo.nsor: Girl Scouts of the U.S.A.
Title: You're It. 15 min., b w,
produced by Dynamic Films.
Inc.
X To an organization dependent
on public support for its volunteer
activities, good public relations are
vitally important. Yet, so often,
"public relations"" are not practiced
in the plural sense — as something
that everyone must work at — but
are relegated only to a singular
activity; public relations "'is" just
something that a committee takes
care of, handing out press re-
leases and that sort of thing.
Taking this subject to hand with
a new, humorous and effective ap-
proach, the Girl Scouts of the
U.S.A. is now using a film. You're
It. which seeks to show its 727,000
adult volunteer workers that each
of them plays an important part
in creating a good public opinion
about Girl Scouting.
Orson Bean in Lead Role
Orson Bean, a skilled and gentle
comedian, takes the leading role of
the film, and shows in flashback
how some typical citizens might
have become disenchanted with
Girl Scouting. "Just a bunch of
do-gooders'" is the comment as a
gaggle of girls lead a nice old lady
across the street — poor old lady,
she didn"t want to cross the street!
Another man isn"t interested in do-
ing any more for the Girl Scouts
because he's already bought his
cookies.
Film Invites Discussion
But the flashbacks are repeated
later in the film, and the Girl
Scouters are now doing it the right
way, with more than just good in-
tentions. However, the ending is
not the conventional resolution of
all problems. The film ends with
a question designed to move the
audience to discussion and action
about their own public relations.
You're It opened to wide ac-
laini as a double winner in the An-
nual Awards contest of the Na-
tional Visual Presentation Asso-
ciation : first place in the Employee
Orson Bean gently "leads" in the
Girl Scouts' current picture.
Relations category, and second
place in Employee Training.
Restricted to GSA Groups
The film is not designed fori
public showing, and is restricted to
the Girl Scout adult family. It is
part of the outstanding Audio
Visual Aids Service of the Girl
Scouts, under Carol Hale, director.
The film was directed by Lee
Bobker for Dynamic from a script
by Rose L. Schiller. f'
* * *
Ed. Note: Dynamic Films and its
president, Nat Zucker, observe
this company's 10th anniversary
in the production field this month.
HOBSON
KINETAL LENSES
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Focal
Length
12-5mm
17-5mm
75 n
lOOn
1S0n
Aperture l(
f18T,2 I
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■■■■■■■■■i.-'MlK^
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1. 8 lenses with 3 types of consfrucfion.
2. Specifically designed for the requirenaents of I6nnm
Mofion Picture Professional Photography.
3. Calibrated in F stops and T stops.
4. Available as unmounted lenses for use with Mitchell
16mm motion picture camera and in Taylor-Hobson
designed mounts for 16mm Arriflex camera. Focusing
"C" mounts will be available in the near future.
5. Superb color correction.
6. All focal lengths designed to take fullest advantages
of Lanthanum and rare earth glasses.
TAYLOR TAYLOR & HOBSON LTD.
LEICESTER, ENGLAND
Sole Agent lor United Stales and Canada:
ALBION OPTICAL COMPANY
Telephone: HO 2-0871
1410 N. VAN NESS AVENUE HOLLYV^OOD 28
CALIFORNIA
BUSINESS SCREEN MAGAZINE
Mitchell Professional
Accessories extend 16mm
and 35mm camera use
No other camera today films with trouble-free pro-
fessional perfection such a wide range of require-
ments. A Mitchell, equipped with specially designed
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mm and 35 mm Mitchell Camera
85% of Professional Motion Pictures
Sliown Tliroughout The World Are Filmed with Mitchell Cameras
CORPORATION
666 WEST HARVARD STREET
GLENDALE 4, CALIFORNIA
Cable Address: "MITCAMCO"
I94S-I95S
- decade in the production of the exceptional and unusual
in motion pictures . . .
today, DYNAMIC FILMS, INC. begins its eleventh year of op-
eration with the acquisition of one of the truly great public en-
tertainment programs-THE AMERICAN FORUM OF THE AIR.
within the framework of this program. Dynamic intends to
explore areas of American life in the mid-twentieth century
with the cooperation of the American industrial community.
The philosophy that motivates and guides Dynamic Films, Inc.
is best stated in the following statement from its president:
"A company grows only by the talents it attracts. And these
talents are attracted by vision ond planning. If man has had
the depth of insight to traverse space we can be no less in-
sistent in breaking away from the old methods and old ideas
in reaching the hearts and minds of men. The next ten years
will see in the film industry changes as radical as those which
produced atomic energy. If we are successful we will be able
to communicate more effectively to men everywhere through
the understanding and use of the new visual media; but we
must be ready and willing to think our way into new concepts.
This is more than a challenge to our creative spirits, it is a
necessity for our way of life."
... NATHAN ZUCKER
namic
inc.
OFFICES: 405 PARK AVENUE
STUDIOS: 112 WEST 89TH STREET
NEW YORK, N. Y.
CDLLMBLS FILM AWARDS
Best Films in 1959 Judging
Will Win Chris Statuettes
1^ A special "best of its class"
award, the Chris Statuette, will be
presented to the motion pictures
judged to be the most outstanding
in their individual categories at the
7th Annual Columbus (Ohio)
Film Festival, sponsored by the
Film Council of Greater Columbus
in cooperation with the Columbus
Area Chamber of Commerce.
Formal dates for the Festival are
April 29 and 30, 1959, and head-
quarters will be the Fort Hayes
Hotel, Columbus.
Addition of the Chris Statuettes
to the list of awards, the Columbus
Film Council expects, will encour-
age more entries and increase in-
terest in the Festival. The Statu-
ette awards will be in addition to
the Chris Certificate Awards which
have been given to films judged to
be outstanding in the various cate-
gories for the past three years.
Modeled From a Landmark
An original interpretation in
bronze of the statue of Christopher
Columbus, a gift to the city of
Columbus from the people of
Genoa, Italy in 1955, the statuette
is the work of Robert Rohm of the
Columbus Art School. Standing 6
inches high and mounted on a rec-
tangular mahogany block 2 inches
thick, each statuette will bear a
bronze plate with the name of the
film winner.
One statuette will be awarded in
each category, and will be known
as "Judge's Choice." It will be
given to the film the judges vote
best from the standpoint of photog-
raphy, story value, and technical
aspects of production.
To facilitate judging of entries
in the 1959 competition, films were
being accepted by the Columbus
Festival Committee beginning Oc-
tober I . Judging will end on March
1, 1959.
All films produced during 1956,
1957 and 1958 are eligible for
awards, if they have not been pre-
(CONTINUED ON PAGE 22)
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SINCE 1938
Write for FREE type chart
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RCA Victor also supplies the most extensive library of musical
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Have RCA Victor Custom Record Sales provide yoit with its
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NUMBER 7
VOLUME 19
Fred Niles Productions Expands Chicago Operations
With Purchase of Kling Film-Making Facilities
4EV\A!
I Major Advance in film Reel Conslrutlion
RECISION DIE-CAST ALUMINUM
lUB COMBINED WITH SPECIAL
EMPERED STEEL REELSIDES MAKES A
RULY PROFESSIONAL REEL,
WCH MORE STURDY - TRUER RUNNING
finished in scratch-
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tsistoni boked-on enamel.
e assured a lifetime of film protecli<
Ktra quality products.
/tile for complete inlormation,
EELS AND CANS • 1i mm 400 ft. through 2000 It.
COMPCO corporation
1800 NO. SPAULDING
CHICAGO 47, ILLINOIS
THE BUYERS READ AND USE
BUSINESS SCREEN MAGAZINE
Purchase by Fred A. Nile - Pro-
ductions, Inc., of the f-.icilities
lormerly owned by Klinu Fihn En-
terprises at 1058 W. Washington
St., Chicago, has been announced
by Fred Niles, president of the
Chicago-Hollywood motion picture
organization bearing his name. The
purchase was effective October 13.
Acquisition of the Kling film-
making facilities gives the Niles
oigiinization a 90,000 sq. ft. build-
ing on Chicago's near-west side.
Facilities include three large sound-
proof stages, one of which is 12,-
000 sq. ft.; a three studio sound
department, fully equipped with
the newest and most efficient sound
recording equipment; an entire
wing devoted to editing facilities;
two prop rooms; machine shop,
two new standing, working kitch-
ens; a scene dock for the unload-
ing of heavy equipment and a thor-
oughfare for trucks and cars; and
oflice space to house production,
creative and sales departments.
The purchase, which was out-
right, covered Kling Film's Chicago
motion-picture facilities only. It
does not include Kling Studios, art
and still photography studio, nor
the Kling-California studios in Hol-
lywood.
Eleven members of the Kling
staff have been added to the exist-
ing Niles personnel, giving the
company a total of 5 1 employees.
Michael Stehney, formerly ex-
ecutive vice-president at Kling, be-
comes vice-president in charge of
tv-film commercials for Niles, and
also will supervise quality control
of production. Ed Rinker has been
named vice-president in sales for
Niles.
Niles has abandoned its former
studios at 22 W. Hubbard St.,
Chicago, and has moved its entire
staff and facilities to the W. Wash-
ington St. location.
In commenting on the purchase,
Niles said he visualizes its subse-
quent development into a commun-
ications center to serve agencies,
advertisers and industrial com-
panies.
"Such a center," he said, "will
compete with New York and Hol-
lywood. It can mean increased
business and opportunity to the
industry as a whole, and will con-
Fred A. Niles
tribute to the overall prosperity of
the midwest motion picture in-
dustry."
A former executive vice-presi-
dent of Kling Film Enterprises from
1947 to 1955, Niles formed his
own motion picture company on
December 12, 1955, with a cap-
ital investment of $5,000 and four
people. The company's gross dol-
lar volume during it's first year was
$1.2 million, and the second year's
volume rose to $1.5 million. Niles
anticipates a gross of approximate-
ly $2 million for 1958. f
INDUSTRIAL FILMS
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ROGER WADE PRODUCTIONS INC., 15 West 46th Street, New York 36, N.Y., Circle 5-3040
BUSINESS SC:REEN MAGAZINE
has one of the largest supplies of motion picture, tv and industrial
lighting, grip equipment and props in the East. Everything from Brutes and Inkies to sleek DC
Generators in 1600, 1000, 700, 300 and 200 AMP. sizes are available at a moment's notice.
Don't start shooting until you call
11 ■ ■ ''■■•ijg
INC.
Send for a schedule of renM rates. RENTALS - SALES - SERVICE
NUMBER 7 • VOLUME 19 • 19 58
COLUMBUS FILM AWARDS
(CONTINUED FROM PAGE 19)
viously entered in the Columbus
Festival.
Film entries will be judged in
the following general categories:
1 ) Business and Industry; 2 )
Information and Education; 3)
Travel (U.S. and Foreign); 4)
Special Fields: Health and Mental
Health; Religion; Cultural Arts:
Fine Arts and Music Theater Arts;
and Feature-Length Films.
Formal presentation of Chris
Statuettes and Certificate Awards
will be made at the 7th Annual
Awards Banquet on April 30.
1959. in the Fort Hayes Hotel.
Principal speaker at the banquet
will be Robert P. Brown of En-
L-yclopaedia Britannica Films.
Film Entry Fee Is ^4
An entry fee of $4 is charged
for each film entered up to 1.600
feet; the entry charge is $5 for
feature-length productions 1,600
feet or over. Entries must be ac-
companied by 3x5 cards for use
by the preview committees, noting:
category entered; color or black-
:ind-white print; running time; and
d brief summary of the film's con-
tent and its purpose, and the type
af audience it was made for. En-
trants also are required to pay
round-trip postage on films.
Literature and posters on films
entered in the Festival may be sub-
mitted to reach the Festival com-
mittee by March 1. 1959, for dis-
play in connection with the screen-
ing of award-winning films on
March 29. Screening sessions will
be conducted that day between the
hours of 1 and 5 p.m. and 7 and
I I p.m., with a refreshment break
at 9 p.m.
Oflicial film entry forms and all
other information relating to the
Festival may be obtained by writ-
ing to Daniel F. Prugh, President,
Film Council of Greater Columbus,
Memorial Hall, 280 East Broad
Street, Columbus 15, Ohio. iJ'
heavy carrier, with a unique
d revolufionary service, saves
scutive man hours every day by
scribing its operation and its
nefits to shippers through a
w film. The script was
itten by . . .
Scripts Associates
FIFTH AVENUE • NEW YORK 36, N. Y.
''or the script you need
Vrite or call PLaza 7-6 45 i
Left: 399EZ - Filmovara "Zoom" lens. "Cold Glass" heat fil-
ter, single frame advance and many other exclusive features.
Right: .'i99— Fieverses for review, shows still pictures, offers hrillia
picture and sound. The world's most widely used sound projectc
FILMOSOUND SPECIALISTS ,i
the 16min sound projectors that never quit running 1
This \& the family of Bell & Howell Filmosound Spe-
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The Specialist lasts . . . and lasts. Maintenance cost
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Bell & Howell can help you by providing only th,
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Rugged . . . versatile . . . tailored to your need^ i
That's why more Bell & Howell Filmosounds are ij !
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Ask to see a demonstration of its many features.
BUSINESS SCREEN MAGAZINE
Above: 398 — The newest Specialist model; the finest projection performance at
lowest cost quality allows. Magnificent new pan-harmonic high fidelity sound.
pXCLUSIVE SPECIALIST FEATURES:
|. Sapphire insets at 5 vital points deliver 400% longer
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|t the screen. 3. All-gear drive for steady, flicker-less
Jictures. 4. Straight line Optical system for maximum
ight output. 5. "Cold glass" heat filter* for 7 times
irighter still-picture image. 6. Single frame advance*
,nd frame counter for time and motion analysis.
I'. Automatic loop setter * no lost loops even with dam-
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Gentlemen: Please send me your free booklet: "Teaching
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Name
Address
City
5 Organization.
..Zone-
State..
SMPTE Elects New '59 Officers;
Norwood Simmons Is President
■A- Dr. Norwood L, Simmons, West
Coast Division, Motion Picture
Film Department, Eastman Kodak
Company, was elected president of
the Society of Motion Picture and
Television Engineers at the organ-
ization's 84th semi-annual conven-
tion October 20-24 in Detroit. He
will hold office for the next two
years.
Dr. Simmons, who has held such
posts in SMPTE as governor, ed-
itorial vice-president and most
recently executive vice-president,
succeeds Barton Kreuzer, market-
ing manager of the Astro-Elec-
tronics Division of Radio Corpo-
ration of America. Mr. Kreuzer
remains on the SMPTE board as
past president.
Succeeding Dr. Simmons as ex-
ecutive vice-president is John W.
Servies, vice-president of National
Theatre Supply Co. Mr. Servies
for the past two years was financial
vice-president, and also has served
SMPTE as convention vice-pres-
ident.
Re-elected for a second two-
year term as editorial vice-pres-
ident is Glenn Matthews, of East-
man Kodak Company, Rochester.
Taking over the duties of con-
vention vice-president is Reid H.
Ray, president of Reid H. Ray
Film Industries. St. Paul. Minn.
Mr. Ray recently served as treas-
urer of the society and chairman
of the sustaining membership com-
mittee. He succeeds G. Carleton
Hunt of General Film Labs, Holly-
wood, Calif.
Wilton R. Holm, of E. I. du
Pon' de Nemours, Photo Products
Division. Parlin, N. J., will con-
tinue in the capacity of secretary, a
post he has held for SMPTE since
1955.
Newly-elected members of the
board of governors, who will take
office for two-year terms, are:
East Coast: Gerald G. Graham,
di ector of technical operations.
National Film Board, Montreal,
Canada; and Robert C. Reineck,
chief engineer. CBS News, New
York City.
Central: Kenneth M. Mason,
manager Midwest Division, Mo-
tion Picture Film Dept.. Eastman
Kodak Company; and James L.
Wassell. marketing manager of
professional equipment. Bell &
Howell Co.. both of Chicago.
West Coast: Ub Iwerks. director
of technical research, Walt Disney
Productions, Burbank, Calif.; and
Theodore B. Greiner, chief engi-
neer, TV and radio, American
Broadcasting Co., Hollywood. (B["
NUMBER 7
VOLUME 19
toi sauue/to, TRAiNiHe
D
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sound slidefilm projectors
get your message effectively
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THE FLIP-TOP stars at desk-side sales
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Polacoat rear-projection screen for startling clarity
in color or black-and-white. Top voice fidelity.
FULLY AUTOMATIC
THE MICROMATIC is the industry
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DuKane Corporation, Dept. BS-llS. St. Charles, Illinois
I am inlfroatod in Icarninj; moro about DuKanr sound .slidefiln'
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DUKANE products are sold and serviced by a nation-wide networl< of audio-visual experts
Frederick K. Rockett Dies;
A Pioneer in Business Films
'A Frederick K. Rockett. a pioneer
producer of business films and for
many years a leader in industry
activities in the West Coast area.
died of a heart attack October 1
at the age of 74 years.
As president of Frederick K.
Rockett Company, Hollywood, Mr.
Rockett was approaching his
thirty-fourth year in the business
film field. Motion pictures pro-
duced under his supervision have
won many outstanding awards,
among them two First Awards at
the Venice Film Festival and three
First Awards at the Cleveland Film
Festival.
During his long career as a pro-
ducer of business films, Mr. Rock-
ett served many of the foremost
industrial firms in the country as
well as government agencies.
Among the company's recent
clients were Richtield Oil Corpora-
tion. Weirton Steel Company,
Kaiser Steel Corporation, Phelps-
Dodge Corporation, American Au-
tomobile Association, U. S. Navy.
U. S. Air Force, E. K. Williams
Company, Stewart-Warner Corpo-
ration, Nesbit Fruit Products, Sin-
clair Oil Corporation, Lockheed
Aircraft Corporation, and Amer-
ican China Guild.
Born in Bridgeport. Conn., on
March 31. 1884. Mr. Rockett had
been a resident of Los Angeles
since 1918. Surviving him are his
widow, Florence J.; a daughter,
Mrs. Helen Hodges, and three
grandsons. Funeral services were
held October 4, with burial in In-
glewood Park Cemetery.
Mr. Rockett was a 32nd Degree
Mason and an active member of
Blue Lodge. Scottish Rite. San
Fernando Valley Shrine Club and
Beverly Hills Shrine Club.
Activities of the Frederick K.
Rockett Company in the business
motion picture field will be con-
tinued along the same high stand-
ards that were set by its founder,
under the direction of Alfred Hig-
gins. »
PARTHENON PICTURES
Documentary Films for Business
New Releases:
•THREE FOR TOMORROW" — ;
The pleasant romance of Mac '
Mackendall and wife Marty
background the quest of three
young college men for their "To-
morrow" in a young and growing
industry with its future ahead of
it — and which they find in the
hundred-year-young oil industry.
American Petroleum Institute. 29
min. 85mm and 16mm.
"HORIZONS BEYOND" — "The
world of the scientist, once mys-
terious and remote, is now com-
ing close to the daily lives of all
of us". . . as demonstrated by
Bell Telephone Laboratories' de-
velopment of the transistor, and
over-the-horizon microwave
transmission of telephone and
television. AT&T. Color. 12 min-
utes. .35 and 16mm.
"FIRE AND THE WHEEL" —
"We fuel the one and lubricate
the other: you can't get much
more basic than that." The pic-
torial study of oil, from drill to
hose, worldwide. General Petrol-
eum, Magnolia. Socony Mobil.
Color. 25 minutes.
"COLLECTORS' ITEM" — The
surprisingly dramatic story of a
group of public servants and
their unsung role in the struggle
against air pollution. Interna-
tional Harvester. Color. 32 min-
utes- * * ^
TECH FILMS DIVISION
"PACKAGED POWER" — A
straightforward sales film pre-
senting the personnel, facilities
and industrial philosophy of a
missile accessory contractor.
Sundstrand Turbo. Ektachrome.
22 minutes.
I
Parthenon works for the
following clients:
Am. Petroleum Inst.
Am. Tel. & Tel. Co.
The Borden Company
Connecticut General Life
Convair (Gen. Dynamics)
General Petroleum Corp.
Hilton Hotels
International Harvester
Kaiser Aluminum
Socony Mobil Oil Co.
Western Electric Co.
Sundstrand Machine Tool
Parthenon makes no television
commercials. The business film
schedule is confined to those
projects which can be handled
personally and with quality by
the key staff.
PARTHENON PICTURES
Charles Palnner, Eicecu+lve Producer
2625 Temple St. • Hollywood 26
BUSINESS SCREEN MAGAZINE
DISTRIBUTION B
PRUDENTIAL!
The CBS-TV series. The Tweniieth Ceniury" is history-in-the-
making — and history-making, too! Never before has a national
television advertiser made available on a free basis to schools
and to groups, a series of such magnitude and importance. More
than 35 subjects* from this foremost documentary series of our
time are nov/ in release, courtesy of The Prudential Insurance
Company of America. Booking, shipping, inspection and main-
tenance of prints is being handled by Association Films' four
regional distribution centers . . . Prudential's insurance of reach-
ing additional millions of viewers, efFectively, efficiently and
economically. We are proud to be a part of this historic under-
taking and contribution to education.
For more facts about J 6mm school, community disfribution —
the HIGH IMPACT medium — v/rite or phone:
ASSOCIATION FILMS, INC.
347 Madison Avenue, New York 17, New York
MUrray Hill 5-8573
*And more to come following their CBS-TV air dates.
Produced by
CBS-NEWS
Sponsored by
PRUDENTIAL
Distributed by
ASSOCIATION FILMS
Plays All Records — 3 Speeds — 33V3 —45 — 78 rpm
For Use With All Viewlex Projectors 150 to 500 Watts,
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Brilliant pictures and clear "bell-tone" sound
in one compact economical unit that has
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Ty^o permanent needles • Separate tone and
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jectors • "Light Multiplier" optical system —
2", 3", 5", 7", 9" , 1 1" lenses available with-
out change of condenser system. Priced from
$124.25 up.
Write Dept. 234 for literature.
Y/f»U
All VIEWLEX projectors are guaranteed for a lifetime!
35-01 QUEENS BdULEVARD, LONG ISLAND CITY 1, N. Y.
BUSINESS SCREEN MAGAZINE
SOR
^\
•^i.
COMPANY POLICIES
ARE MORE THAN
WORDS
If they are going to be effective,
your supervisors have to imple-
menf them with a human touch.
Develop this in your supervisors
by showing them proved methods
of explaining, and gaining ac-
ceptance for, company policies.
Show them these methods with:
"INTERPRETING
COMPANY POLICIES"
part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:
• "THE SUPERVISOR'S JOB"
• "THE SUPERVISOR
ASA REPRESENTATIVE
OF MANAGEMENT"
• "INDUCTION AND
JOB INSTRUCTION"
• "HANDLING
GRIEVANCES"
• "MAINTAINING
DISCIPLINE"
• "PROMOTIONS,
TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"
• "PROMOTING
COOPERATION"
Write for Details on
Obtaining a Preview
INC.
6108 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA
TV Stations' Viewpoint
on Sponsored Pictures
MORE Than 3,500 companies
and trade and professional
groups in the United States have
16mm public service films which
they make available to television
stations for showing on public
service time.
Why are some of these public
service films shown regularly,
while others are consistently re-
jected? Some of the reasons, and
answers to a number of other
questions about how tv stations
throughout the country feel about
public service films, are revealed
in a study just completed among
529 stations by John T. Fosdick
Associates, New York research
and opinion polling organization,
for Modern Talking Picture Serv-
ice, Inc.
More Stations, Less Time
This is the second survey made
for Modern by the Fosdick organ-
ization. The first was made three
years ago (1955) when 429 tv
stations were operating. Since then
more than 100 stations have begun
telecasting, and the supply of pub-
lic service films available for show-
ing has mounted spectacularly.
Conversely, the average telecasting
time per station per week devoted
to sponsored films has declined
from 4.9 to 3.7 hours. As sustain-
ing time decreases, tv stations are
becoming increasingly more crit-
ical about the films they will ac-
cept.
Purpose of the survey was to
uncover suggestions from station
film directors about how industry
public relations films can be made
more useful and interesting from
iheir point of view, and particu-
larly how handling and distribution
of films to the stations can be im-
proved.
Survey Covers 359 Stations
Figures reported in the Fosdick
survey are based on replies from
film directors of 359 tv stations,
69.6% of the U.S. total. The re-
sponse represents all geographic
areas of the country, and includes
all categories of tv markets, sta-
tion sizes, and population densi-
ties.
Most stations replying to the
survey — 84.8% — said they show-
ed public service films at least
once a week; 10.4% said they
showed such films at least once a
month. Only 4.8% screened free
films less often than this.
Afternoon hours are the most
(CONTINUED ON PAGE 68)
Get me
Washington, D. C."
NUMBER 7
VOLUME 19
1958
CAPITAL
FILM LABORATORIES, INC.
Sound • Editorial • Laboratory Services
alrview Avenue Northeast, \A/ashington 2, D. C. UAwrence 6-A634
50 U.S. Companies Exhibit
At 1958 Photoitina in Cologne
yk A comprehensive view of the
equipment produced by the world's
leading manufacturers of photo-
graphic and cinematographic
equipment — 524 firms from 16
countries — was afforded the more
than 200.000 visitors to Photokina
1958. international exhibition held
from September 27 to October 5
at Cologne. Germany.
Exhibits of photographic and
cinematographic equipment were
housed in eight halls covering an
area of 66.000 sq. meters of dis-
play space.
The United States led the list of
foreign exhibitors, being repre-
sented by 50 firms, twice as many
as in the 1956 Photokina. All the
American exhibitors reported good
business results, particularly in es-
tablishing new foreign distributor
outlets for such products as film
projectors, laboratory equipment
and photographic accessories.
Brisk international business ac-
tivity was a main feature of the
exposition, which has come to be
known as the "world fair" of the
industry. A total of 176 foreign
firms exhibited products, and there
was a marked increase in the num-
ber of foreign buyers who attended.
Visitors from 70 countries were
registered.
Those of the 348 German ex-
hibitor-firms whose products were
in the motion-picture field reported
a demand for high-grade special
cameras for technical and scientific
purposes, as well as for standard
motion-picture cameras, film proc-
essing equipment, reproduction
equipment and accessories. Ap-
proximately 20% of total German
camera production is now in the
field of cine film equipment.
Apart from the German and
United States exhibitors. France
had the next highest representation
with a contingent of 47 firms.
Products included cameras, projec-
tors, cinematographic equipment,
optical precision equipment and
photographic accessories.
Great Britain was represented by
1 8 firms, including the country's
largest manufacturer of photo-
graphic chemicals; Australia by
one manufacturer of film cameras,
projectors and cinematographic
tripods.
Other nations represented, and
the number of exhibitors from
each, were:
Austria. 5; Belgium, 3; Holland,
7; Italy, 12; Japan, 11; Sweden, 4;
Switzerland, 14; and Denmark,
Czechoslovakia, Norway and Spain,
1 each. If'
SALES
RESISTANCE ! !
In the months to come your salesmen
are going to encounter it in increas-
ing amounts. Now, volumes have
been written on how to meet it, how
to overcome it. But don't forget . . .
sales aren't made by winning argu-
ments.
Well then, what should be done
about sales resistance? Pick up and
leave?
No, sir, by-pass It!! Keep on selling!!
Because, when your salesmen do,
they will make more sales . . . and
meet and beat competition.
Show your salesmen how to by-pass
sales resistance with:
"BY-PASSING
SALES RESISTANCE"
part of the outstandingly suc-
cessful AGGRESSIVE SELLING
sound slide program.
Write for Details on
Obtaining a Preview
Better Selling Bureau
6108-B Sanfa Monica Boulevard
Los Angeles 38, California
A Division of Rocket Pictures, Inc.
BUSINESS SCREEN MAGAZINE
NEV\^
NEV\/
NEAAA
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RADIANT
FOR LIGHTED ROOM PROJECTION
Of vital importance to all users of audio-visual
aids is this new and different kind of "lenticu-
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7 years research and development work by
leading optical engineers and physicists.
Actual tests have definitely proven that this
surface is extremely effective for projecting
in undarkened or even lighted rooms where
no extreme or unusual ambient light condi-
tions prevail.
TESTS PROVE
Special electronic testing equipment is used to
check the efficiency of all reflective surfaces by
Radiant's engineering staff. This equipment
measures accurately light gain (brightness),
percentage of fall-off, quality of reflection, and
other factors vital to good projection results. The
new Radiant "lenticular" surface has been sub-
jected to these exacting tests with the following
findings:
1 Radiant "lenticular" Screens showed a very
high brightness gain with a minimum of
fall-off at sides.
2 Radiant "lenticular" Screens provide in-
creased brightness to an area 45° to each side
of axis, thus offering a 90' good viewing area.
3 Radiant "lenticular" screen surface reflects
colors with increased vividness and greater
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A subsidiary of The United States Hoffman Machinery Corporation
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.M U M B E K 7
VOLUME 19
1958
It's Not the ''Seir
. . . Its the Salesman
Hard sell? Soft sell? ..; io.^ .. ....-/V
/to fG-JiJ:;;£;_tiLL:;.:ci
Ihe decisive factor remains the salesman ,',-. ' i
and his ability to help your customers see - ^
how they can make profitable use
i
of your products or services. ■ i
i
The sales training programs we create
and produce ... in film and other media ... are aimed
at developing men who will understand the needs
of the moment ... the market . . . and the man
across the desk.
COMMUNICATORS
OF IDEAS
HENRY STRAUSS & CO.
31 WEST 53RD STREET • NEW YORK 19. N. Y.
PLAZA 7-0651
sm * c: !j.v.;:!/<:v
RIGHT off the REEL
5.000 Attend Indu»iirial Film. A-V Kxhiliilion
FIVE Thousand accredited users
of films and audio-visual
equipment attended the four-day
Industrial Film and A-V Exhibi-
tion held at the Trade Show Build-
ing in New York, October 7-10.
The Exhibition, held in coopera-
tion with eleven associations in
the audio-visual field (such as the
National Visual Presentation As-
sociation, the Industrial Audio-
Visual Association, Film Produc-
ers Association of New York,
Educational Film Library Associa-
tion, and others), presented the
latest products of 70 exhibitors —
largely manufacturers of sight and
sound equipment for industry,
television and education.
In conjunction with the Exhibi-
tion, a lecture program given in
the exhibit area, brought a full-
house attendance to hear such
speakers as Kenneth H. Goddard,
Manager, Audio-Visual Services
Department, United States Cham-
ber of Commerce; Richard H.
Maurer, Technical Advisor, Mo-
tion Picture Program. Interna-
tional Business Machines Corpora-
tion; and Keith Culverhouse,
Director of Sales Presentations,
Television Bureau of Advertising.
New York's Film Producers As-
sociation presented a showcase of
29 outstanding films produced by
its members.
Drawing much attention among
the exhibits were a new Bell &
Howell slide projector, the Ex-
plorer, which otTers such new fea-
tures as forward and reverse auto-
matic action, a light pointer, and
a zoom lens which fills any size
screen; the Charles Beseler Com-
pany's new Salesmate automatic
slidefilm projector; the Charles
Bruning Company's system for
producing colored overhead pro-
jection materials; Camera Equip-
ment Company's automatic stop-
motion photography system; and
Harwald's new Ultramatic, a 16-
mm sound projector in a fully-en-
closed "booth."
Other interesting new items
seen were Film Sounds' "time ma-
chine" which stretches the length
of voice or music on tape without
altering pitch; Ozalid's latest line
of copying equipment and materi-
als; Steelman's tiny, but high qual-
ity tape recorder; TSI's new 16mm
sound projector; and Visa-Matic's
newly patented gadget which fades
new colors in and out on a sta-
tionary slide. If"
TWO CHALLENGES TO BUSINESS AND EDUCATION
■m- Maurice B. Mitchell, president
of Encyclopaedia Britannica Films,
passed on two challenges to mem-
bers of the Society of Motion Pic-
ture and Television Engineers in
an address at the opening luncheon
session of the organization's 84th
semi-annual convention October
20 in the Sheraton-Cadillac Hotel,
Detroit.
These challenges Mr. Mitchell
named as "the cold war in the
classroom." in which he saw dire
results for the free world unless
our schools provide more basics in
the sciences, and the sociological
lag in our era of tremendous tech-
nological development.
"The old-time company pres-
ident knew every operation in the
plant," Mr. Mitchell said. "Go into
a major industry today and you
will see row upon row of auto-
matic equipment with twitching
lights and twitching technicians;
but the head of the works will say,
'Don't ask me what goes on. All
I know is that shoes come out the
other end.' "
On education, Mr. Mitchell said
that the slogan of a major educa-
tional group (the NEA) that "ed-
ucation will save democracy" is,
in his opinion, off the beam.
"There is no such built-in power
in education," he declared.
The slogan, he asserted, needs
the reinforcement of a curriculum
shaped to the needs of the democ-
racy that everybody wants to save.
Mr. Mitchell said the high
school his boys attend has the repu-
tation of being one of the best in
the nation, but that you still can
graduate without knowing any
language but our own.
"A couple of seven-year-olds
were watching the latest jet planes
roaring overhead the other day,"
he said. "One of them remarked,
'boy, those thermo-nuclear prob-
lems up there must be terrific,' and
the other said, T think they're
working on ceramics to lick
them.' "
" 'O.K.,' said the first one,
'we'd better get to class now and
get back to stringing those
beads!'" 9
Right: At premiere .showing;
oj "American Look." to members
of the American Society oj
Industrial Desii^ners, the film
was introduced by Frederick
W. Noyes of The Jam Handy
Organization, producers of
wide-screen ' 'spectacular. ' '
Screen Tribute to the Stylist
Nationwide Theatre Sh4»win;<N l'4»r "Anieriean Louii"
THEATRE Audiences through-
out the U.S. are seeing the lat-
est of a Chevrolet-sponsored trilo-
ogy of colorful wide-screen motion
pictures on key
aspects of na-
tional life. This
time it's Ameri-
can Look, a 28-
minute "spectac-
ular" in Techni-
color and Super-
scope, that lives
up to its advance
billing as "a
tribute to men
and women who
design."
Honored by the American So-
ciety of Industrial Designers by a
premiere showing at their 14th
Annual Design Conference at Bed-
ford Springs. Pa. in mid-October.
American Look opened its nation-
wide theatrical tour in the midwest
at the downtown Oriental Theatre
in Chicago.
For this worthy successor to
American Engineer and American
Harvest, camera crews for The
Jam Handy Organization travelled
from coast-to-coast, seeking out
the latest and best creations for
tomorrow's living. The result is an
eye-filling, exciting spectacle of
LOOK
advanced design and styling. Con-
tributing to its panoramic sweep
of design creativity is the work of
Frank Lloyd Wright and Eero
Saarinen, Paul
McCobb, Flor-
ence Knoll,
Neguchi. Hans
Bellman and
Harley Earle,
and other design
luminaries.
Audiences
viewing Ameri-
can Look peei
over the should-
ers of these
"giants" of cre-
ative design to see sketch-board
drama become finished products.
The camera goes beyond "no ad-
mittance" signs of their workshops
to view the latest in design foi
home, garden, recreation anc
travel. Until early 1959, the film
will be restricted to 35mm wide-
screen theatrical release only
Chevrolet's tie-in is a thorough-
ly logical development of new
model design which preview audi-
ences found most palatable. Inte-
grated in the film are a stream ol
new ideas and new materials thai
presage a bright future for Mr.
and Mrs. America. 51
Below: Glimpse of the preview audience of industrial designers whc
screened "American Look" at their 14th Aimual Design Conference.
,^ i
NUMBER 7
VOLUME 19
Yankee star Mickey Mantle shows hatting form as
Walter Doinbrow gets angle: Lew Fonseca at right.
Color Covers the World Series
l/fARKiNG A "First" in World
'■'■ Series history, the official mo-
rn pictures of this year's classic
;t\veen the New York Yankees
id the Milwaukee Braves were
med in 16mm color. The annual
m, sponsored jointly by the
merican and National Leagues
r distribution to groups across
e country, previously had been
med only in black-and-white due
prohibitive color costs.
The 1958 World Series films,
lotographed by Photo-Arts Pro-
ictions. Philadelphia, under the
ipervision of John Burke and
'alter Dombrow. and produced
/ Dan Endy, Philadelphia, were
ade using 16mm Arritlex cam-
as and Kodak's new Ektachrome
)mmercial color film put on the
arket recently.
Use of the new Kodak color
•ocess and the help of reflex sys-
m cameras together with a spe-
al technique developed by Photo-
rts to achieve high color fidelity
ider adverse light conditions were
ictors contributing to the World
:ries "first."
The World Series film was made
ith three main cameras and one
mating camera. They were set up
:hind home plate, center field,
id on the first base line.
Wording in close cooperation
ith L!ew Fonseca, the major
agues' filrli coordinator, Photo-
,rts used a complement of match-
i and versatile lenses, ranging
om the most intimate close-ups
) the longest focal lens.
The major problem in shooting
sorting events in color, John
urke says, is the narrow exposure
ititude that exists between sun
nd shadow. Photo-Arts developed
technique which would open the
shadow detail by 200 Of without
affecting the sunlight exposure or
color balance.
Necessarily working within an
area of very close tolerance, Burke,
who believes baseball to be among
the most difficult sports to film,
made "hand tests" at the conclu-
sion of each game.
Cameramen found Yankee Sta-
dium slightly more difficult in light
contrast than Milwaukee's home
grounds, but actually encountered
no major lighting problems, since
League officials turned on the
lights when the shadows became
Premiered at the J 958 Public Works Congress:
Producer Dan Endy (at left) and
John Burke record Series action
in Milwaukee.
too long or heavy. The lights in
turn helped to reduce contrast and
restore color balance in the shadow
area.
John Burke has been a film pio-
neer since 1935, when he filmed
the first tv commercial ever made,
for Philco Corporation. In prepar-
ing for the World Series color as-
signment, Burke used about 35,-
000 feet of the new Ektachrome
film while filming a series of sports
events for the Miller Brewing
Company. ^^
Collector's Item: Urban Model
llarv«>st4>r's Aii!«««-«'r li» a fariiwing 4^ivie Problem
ANEW Motion Picture with
one of the year's most intrigu-
ing titles premiered last month be-
fore the 1958 congress of the
American Public Works Associa-
tion in Kansas City, Mo.
Collector's Item, a 29-minute
color film sponsored by Interna-
tional Harvester and produced by
extending an urban system for ref-
use collection and disposal. It in-
troduces a specialist, the urban
public works man. whose impor-
tance is underscored by the tre-
mendous growth of America's
urban centers in the past decade
and their corresponding need for
greater efficiency in basic civic
services against rising patterns of
labor costs, extended mileage of
service areas and local budget lim-
itations.
Collector's Item is Harvester's
p.r. tribute to the public works
professional but it also is an object
lesson to urban property owners
and civic leaders who should be a
keenly-interested audience. The
members of the American Public
Sol Ellenson, APWA head, gets
first print from Harvester's L. W.
Pierson and M. F. Peckels.
Parthenon Pictures, Hollywood,
deals succinctly with a tremendous
American urban problem: the suc-
cessful establishment of a modern
system of municipal collection and
disposal of refuse. Its locale is Los
Angeles, where a model operation
that is an important public works
accomplishment has been institut-
ed. As an educational effort di-
rected at the public. Collector's
Item has special meaning for the
hard-pressed taxpayer to whom
such modernized and effective
methods have dual meaning, both
in budget economies and in greatly
improved services.
The film shows the problems
encountered in establishing and
Cap Painter iniroilii
Works Association attending the
picture's premiere in the Little
Theatre of the Kansas City Munic-
ipal Auditorium (a full house)
were unanimous in their enthusi-
astic reception of an accurate and
useful portrayal of their problems
and of one major city's successful
conquest through a combination of
system and mechanization. R*
Premiere audience sees "Collector's Item" at the APWA Convention.
BUSINESS SCREEN MAGAZINE
This New Western Electric Film Provides —
Engineers' Look Ahead
Challi'iigiiig' Kiiliir«> "li:ii$<iii«><>riii;< Xoi«'book** TIioiik'
WESTERN Electric Company.
manufacturing and supply
unit of the Bell Telephone System
and a producer of large electronic
systems for U.S. military agencies,
employs more than 6,500 engi-
neers.
These engineers continually
demonstrate their own form of
genius in evolving out of labora-
tory devices and practices the most
efficient ways to produce new elec-
tronics and communications equip-
ment— for Western Electric now
manufactures more than 55,000
different items for use in Bell Tele-
phone service, and an undisclosed
number of other products for the
armed services.
Western Electric believes that
in today's engineering age, indus-
try must assume the responsibility
of providing advanced training for
the engineer to obtain specialized
knowledge relating to its opera-
tions, and must do an increasingly
effective job of keeping him up-to-
date on current technological de-
velopments.
The company has responded by
establishing a far-sighted program
of formal in-company engineering
education, known as the Graduate
Engineering Training Program, to
familiarize new engineers with the
intricate technical environment pe-
culiar to the industry for which
they work, and to give experienced
engineers opportunity to study and
review new developments in their
own and related fields.
Inaugurated in the summer of
1957, Western Electric's Graduate
Engineering Program provides in-
troductory and general develop-
ment courses for all new engineers,
and advanced development courses
for selected experienced engineers
who have completed the first two
phases, at training centers in New
York City, Chicago and Winston-
Salem, North Carolina.
Purpose of Eugineeriiii^ Note-
Ijook, a motion picture in sound
and color produced for Western
Electric by Wilding Picture Pro-
ductions, is to give company en-
gineers an overall look at progress
in the development of automatic
manufacturing techniques at West-
ern Electric, and a glimpse into
the future.
The film was previewed by an
audience of leading educators from
Midwestern engineering colleges
in the company's Graduate Train-
ing Center in Chicago.
Central theme of Engineering
Notebook is that while an engi-
neer's solution to a single problem
may not appear to be by itself
overwhelming or highly significant,
it is the successful merger of many
ideas from many engineers that
forms the basis of the company's
technological progress. The engi-
neer's notebook is used in the film
as a symbol of engineering ideas.
A most memorable sequence
shows an entire building at West-
ern Electric's Point Breeze Works
filled with automatic machines
specifically designed as one unit to
automatically manufacture electro-
formed conductor for telephone
drop wire. Two complete 25-chan-
nel machines run the entire length
(continued on page 63)
Below; automated controls and ultra-modern computers are part of the
engineers' challenging future pictured in this film.
r^' 0,
Western Electric-
Hosts a Preview:
Educators and Press at Chicago
Training Center for Premiere-
Above: E. Heath of Western
Electric explains training pro-
gram. Listeners include W. B.
Tall. III. Inst, of Technology;
A. J. Klapper, O. L. Rails-
back, U. of III.; R. B. Raiulall.
H. E. Marrows, A. M. Pepiot
of the Western Electric gradu-
ate training organization.
Above: preview hosts from
Western Electric's New
York office included R. B.
Randall and H. E. Marrows
of PR Department.
■4^
Wm
i
1
Above: educators and guests
a! Western Electric preview
learn what company is doing
to train its engineers.
.^bove: before the preview, I .
A. Larson (left), AIEE, dis-
cusses WE's advanced train-
ing activities with E. G. Wal-
ters (right), superintendent of
training, New York, and A.
M. Pepiot, R. M. Krusick and
R. M. Erickson of the Chi-
cago Training Center.
Above: Mr. Walters (center) and Mr.
Randall answer a c/uesiion from a pre-
view guest. Below: Messrs. Larson,
Pepiot, Krusick, Erickson and Walters in
post-preview parley.
Above: F. H. Rossiter,
Chicago Training Center,
and Bruce Fader, Power
Industry, settle a problem
as Mr. Walters stands by to
help if he's needed.
NUMBER 7
VOLUME 19
1958
33
Especially photof;enic is this scene of spearfishing by iorchlii;lu.
Film-Flight to Paradise
Pan-Aiii<>ri<>an AildN Tahiti to list of Top Films
ponsor: Pan American World
Airways
"ITLE: Island Under the Wind:
2IV2 minute; color; produced by
Henry Strauss Productions, Inc.
r To American vacationers who
ave "done"" Europe and the other
imiiiar vacation spots a new, ro-
lantic "unknown"" is beckoning,
"he South Pacific, once only a re-
lote blob of blue on the map for
he average two or three-week trip-
ler, will soon be but hours away,
■uture jet passengers may soon
ireakfast in California, lunch over
iawaii and dine on the atoll of
heir choice.
Pan America, which stands to
carry a lion's share of vacation
traffic to the Pacific, is doing its
part to "open up"" the area by
rapidly scheduling new routes, lay-
ing on new equipment, and telling
peripatetic travelers of the delights
to be found.
One important medium in Pan
Am"s arsenal of public relations
tools is the motion picture. Seve-
ral films on the Pacific are now
available; more are planned, and
one — Island Under the Wind — has
just been released with such ad-
vance intra-trade acclaim that it
seems bound to take its place as
one of the top travelogs of all time.
The locale is Tahiti, which, as
the film develops, is a most special
arefree rhythms of a Tahitian dance seen in "Island Under the Wind."
kind of place. It isn"t now, and
probably never will be, the locus
of travelers whose big eye-bugger
has been Miami Beach or Las
Vegas. But to many day-dreamers,
Tahiti will have all the magic of a
"special island"" — a Bali Hai.
A Place for Living . . .
As the film shows, Tahiti has few
set tourist "attractions"" — those
places and things that just must be
seen. Accommodations, at present,
are just so-so by Collins Avenue
standards. But it is an exceedingly
beautiful place with handsome,
happy people and it is wrapped in
a warm, easy state of mind that is
infectious.
Pan American (which, by the
way, doesn't go to Tahiti now . . .
but brings passengers to and
through the gateways of Hawaii
and Fiji ) feels that since the island
will not be for everyone ... it
might be best to try to pre-condi-
tion potential visitors. Let the film
Tribulations of a film-maker: pro-
ducer Henry Strauss met the chal-
lenging assignment with flying jib
off Tahiti's shore . . .
scare ofT some ardent materialists
as long as it woos the spiritual ad-
venturers.
Henry Strauss, who directed the
picture and did much of the pho-
tography himself . . . and Frank
Howe, Pan Am"s System Director
of Sales and Service Training . . .
have deliberately side-stepped the
obvious temptations that such a
subject presents. The geography
— Tahiti — is always there ... as
indeed for its beauty and sensuous
grace it properly should be. But
Islands Under the Wind is much
more than a travelog ... it is a
warmly sympathetic, yet unsenti-
mental study of human beings
whose way of life ... by Western
standards ... is somewhat here-
tical. (Why own two pareos? You
can only wear one at a time. Work
is to live . . . not an end in it-
self.)
To capture the double essence of
Tahiti ... as a place to live and
as a state of mind . . . more than j
a year of historical and field re-
search . . . was needed. Every ;
source was carefully combed ...
from the records of Captain Cook
and the reports of the early Span-
ish missionaries to the impressions
of Robert Louis Stevenson, Somer-
set Maugham and Nordhoff and
Hall.
Howe and Strauss went to the
islands ... to Tahiti . . . Bora
Bora ... the Tuamotos and sub-
merged themselves in native life . . .
both to get the feel of it first hand
and to win the confidence and co-
operation of the people. For weeks
they lived in thatched huts . . .
spearfished by torchlight . . .
learned to weave palm fronds . . .
listened to the fantastically long-
memoried elders who have pre-
served the people"s history from the
beginning on the tablets of their
minds. The ancient music of the
Tahitian nose-flutes was re-
corded . . . together with hymns,
dances, and the modern songs of
the island to obtain a blended im-
pression in sound of the changing
character of Tahitian life.
Captures Mood of Island
A deft combination of sound . . .
color . . . narration makes this
primarily a mood picture . . . the
kind of cinematic reporting that
impresses its truth on your senses
as well as on your mind. The
lens finds many symbols for Poly-
nesian attitudes in both people and
objects . . . stamens and pistils
weaving in the close-up blossoms
. . . turgid crescendos of drums
and dancing feet . . . red moods
and blue and yellow. Claude
Dauphin, the warm-voiced, gentle
actor who narrates Island Under
the Wind, is French, as is Tahiti,
and he serves, also, as part of the
mood the film creates.
Many Tahitian people take
part — they are wonderful actors,
though they "act"" not at all . . .
just do the natural thing with never
an inhibition.
How to Get the Picture
Islands Under the Wind will be
available to adult audiences and
TV stations through sales offices of
Pan American . . . and should
find a wide and receptive audience.
For this film accomplishes exactly
what such a film should . . .
through its adroit and perceptive
balance of cinematic techniques
and content, it is, for the viewer,
an "experience"" that triggers re-
actions on a deep and rewarding
level ... an "experience"' second
only to going there yourself. 9
BUSINESS SCREEN MAGAZINE
"Gateways to the Mind''
Th«> Boll Syslt'in CttniiiiiK'K IIn <'4>iilriliiili4»ii i«»
$>»eicn<><' K:<lii(*ali«>n with a Film 4»ii ili<> St'nscs
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"N
MAKING A Scientific subject
understandable and interest-
ing to non-scientific audiences isn't
an easy task. But with each suc-
ceeding film production in its Sci-
ence Series, the Bell System is mov-
ing closer to this goal.
In Gateways to the Mind, fifth
and latest film in the series and the
first produced for the Bell System
by Warner Brothers, the fascinat-
ing story of what scientists have
learned about the human senses is
told with a naturalness and sim-
plicity that should make it an ef-
fective instrument of communica-
tion at virtually all educational
levels.
186-Station TV Premiere
Following preview showings to
educators and the press, Gateways
to the Mind had its national pre-
miere October 23 over a coast-to-
coast NBC-TV network of 186
stations. A delayed broadcast was
made November 2 over a 30-sta-
tion tv network in Canada. Bell
System employee groups viewed
the film at a series of specially-
arranged previews.
Coincident with its tv premiere,
16mm prints were made available
through Bell System business of-
fices for showings to school and
college audiences, and to scientific
and general audience groups. A
total of 537 prints are being made
available for this purpose.
Millions Saw Earlier Films
With the encouragement of ca-
reers in science as its underlying
aim. Gateways to the Mind is a
most worthy addition to earlier
Science Series production: Our Mr.
Sun, Hemo the Magnificent, The
Strange Case of the Cosmic Rays,
and The Unchained Goddess.
These dealt, respectively, with
man's efi'orts to harness solar en-
ergy, blood and the circulatory
system, cosmic rays and their ef-
fects on man, and what makes our
weather.
An audience estimated at 180
million persons has viewed these
earlier films — 167 million of whom
were reached by television broad-
casts over U.S. and Canadian sta-
tions, and an additional 1 3 million
in showings to school, club and
civic organizations. Individual films
have been booked for as many as
four separate showings before the
same school audience.
Our Senses are "Gateways"
With Dr. Frank Baxter, who
appeared in each of the four pre-
vious programs, as its central fig-
ure and narrator. Gateways to the
Mind, an hour-long film in full
color, shows how we receive stimu-
lations through our senses, trans-
mit them as electrical impulses
through the nervous system to the
brain for possible action, and store
them in our memory for future
reference.
Much of the effectiveness of
Gateways to the Mind stems from
the natural manner in which its
story unfolds, a tribute to a fine
job of scripting by Henry L. Green-
berg and perceptive direction by
producer-director Owen Crump.
Sound Stage is "Laboratory"
The huge Warner sound stage
became a laboratory for the pro-
duction; it is the setting for the
story, and most of the film's action
takes place there. Threading his
way through a maze of cables,
backings, catwalks and arc lights.
Dr. Baxter wanders about the
stage, telling his story to a produc-
tion crew. Using sound stage equip-
ment— such as recording equip-
ment and cameras — as props, he
Above: huge plaster replicas from Michelangelo s statue of David
help Dr. Frank Baxter explain story of the human senses.
explains the functions of the ear,
the eye, and other senses.
This friendly, informal manner
of unreeling science holds the
viewer's attention, and kindles a
desire to follow as the story un-
folds— opening a gateway to the
mind.
In response to questions from
the production crew. Dr. Baxter
traces what science has learned
about the human senses from the
time of Aristotle (400 B.C.) to
the present. He tells how science
has discovered that there are more
than the five senses — sound, taste
touch, smell and sight — that Aris-
totle thought existed. There are
Below: the
and Louis
entire
Charle.
sound stage becomes a set for Dr. Frank Baxter (left)
9 in creating this scene for "Gateways to the Mind."
others, like pain, balance, and fla
vor.
Taste Combines Four Senses
For example, taste is shown a
being a complex of four individuc
senses, each having its own tast
buds in the mouth and tongue
These taste buds transmit separat
signals to the brain when they ar
stimulated by sweet, sour, salt
or bitter substances. The combina
tion of taste and smell produce
llavor. Thus, if you have a heav
cold and your nose is blocked, yo
may not be able to tell the differ
ence between an onion and a
apple; you get only the "sweet
taste for both.
Uses Many Film Techniques
Blending live camera scenes wit
diagrams, animation, giant plaste
replicas of the eye, ear, nose an
mouth (built for the productio
from Michelangelo's famous statu
of David ) , and charts of the brai
and nervous system that are man
times life-size. Gateways makes el
fective use of virtually every filr
technique.
In explaining the functions c
the human eye, for example, Di
Baxter first compares it with
motion picture camera, taking hi
lead from a question put by th
cameraman on stage. The earner
itself then takes over, peering int
the eye to show the retina, the onl
part of the human body where
part of the nervous system can b
seen directly. Then animation i
used to show how the "messages
imprinted on the retina are "tek
(CONTINUED ON PAGE 64
NUMBER 7
VOLUME 19
'he Men Who Help guide and
direct audio-visual activities of
number of America's leading
s i n e s s corporations met last
nth beneath the ivy-clad walls
Princeton University. Welcom-
speaker and honored guest at
annual fail meeting of the In-
trial Audio-Visual Association,
d at the Princeton Inn on Octo-
14-16, was New Jersey's gov-
or, Robert D. Meyner.
The process of civic education
idults as well as young people
been stimulated and invigor-
i by the development of mass
iia use of visual aids," said
/ernor Meyner. "Many lasting
iressions are created in the
id which outlast the name of
product or the picturization of
rocess."
"he official state film This Is
V Jersey was presented follow-
the governor's introductory
arks. It was cited as an exam-
of a public service motion pic-
: that has won many friends for
state and for its sponsor. Fred
Griffin. Jr.. public relations
lager. New Jersey Bell Tele-
ne Company, made the pres-
ition.
/Ir. Griffin labeled the results
company has obtained from
film as "far beyond our wildest
ims." Thus far, the film has
17,500 showings to a million
a half people. Reaction in the
: has been phenomenal, with
;)w: Dan Rochjord, New Jer-
Standard, introduced labor
iicolo{;isl Joe G laser to group.
Industrial A-V Executives
Hold Fall Meeting at Princeton
4'«»iiiiiiiini«':iti4>ii Tr«>n(l!>i lli^iiliji£lil lAVA B*r«>|;<raiii
Pictured at left: Governor Rolieri D. Meyner welcomes Indusirial
Audio-Visual Assn. At right: Frank Greenleaf. JAVA president.
A typical lAl'A workshop session at the Princeton Ini
thousands of letters of appreciation
received in addition to a similar
response from outside the state.
The three-day program of study,
review and discussion of trends in
audio-visual communication in-
cluded visits to the Bell Telephone
Laboratory at nearby Murray Hill,
the Princeton University "Percep-
tion Laboratory" and to the Opin-
ion Research Corporation.
William H. King, co-ordinator
of audio-visual education for the
State of New Jersey, told lAVA
members that business-sponsored
films were appreciated by teachers
because they were often more au-
thoritative and up-to-date than
other sources of information. How-
ever, he cautioned industry that
the standard complaint of educa-
tors against "too much advertising
in films" was as valid today as ever
in the past.
Mr. King cited both good and
bad examples. An oil company
film, supposedly non-commercial,
brought the sponsor's name into
sharp focus on a smoke stack fea-
tured in every other scene; another
short film contained 53 mentions
of the sponsor. While these were
really flagrant examples, he said,
excessive advertising had led to
the complete restrictions on the use
of sponsored materials in some
communities — specifically. South
Orange and Maplewood, in New
Jersey.
On the other hand, he praised
such pictures as the Greyhound
series and Alcoa's Unfinished
Rainbows as being careful and
considerate of their school audi-
Below: Ralph Fairchild. LeToiir-
neau-Westinghouse (left) visits
with Roy Muinina of U. S. Steel.
Above: Mr. Gluser, Education Di-
rector, AFL-CIO Rubber Work-
ers, traced labor's history in song.
ences. He urged sponsors to make
films shorter (not exceeding 20
minutes) and to consult with edu-
cators before p r o d u c t i o n — not
after — when it is too late.
Henry B. Bachrach, communi-
cations specialist. General Electric
Company, told the executives'
group that communications men
were often too concerned with the
"mechanics of communication."
He said that ideas were all-impor-
tant; that business urgently needs
to communicate and that it is up
to audio-visual men to lead the
way, to face up to the job of sell-
ing management on the usefulness
of their ideas and their tools.
At Princeton's "Perception Lab-
oratory" the lAVA group saw
demonstrations of the psychology
Above: Jim Craig of General Mo-
tors exchanges .secretarial data
with A I Morrison. Socony-Mobil.
of visual perception, conducted by
Dr. Hadley Cantril, professor of
psychology. The field trip to Bell
Laboratories provided insight into
( C O N T I N LI E O ON PAGE 54)
Princeton Picture Page:
Top row (I. to r.) R. P, Hogan, Kraft
Foods; Frank Rollins, E. R. Squibb; Alden
LIvington, DuPont. Ctr. Dick Graves, An-
heuser-Busch, at Perception Lab. Top left:
Tom Willard, Am. Bosch Arma; Peter Hick-
man, Smith, Kline & French; D. G, Trei-
chler, Socony-Mobil. 2nd row: Bill Stern,
AT&T: (group) Frank Brown, Shell; Willis
Pratt and Roy Vanderford, AT&T. Left:
H. B. Bachrach, Gen'l Electric. Third row:
Mr. Brown tells of TCP; Fred Griffin, N.
J. Bell Telephone. William H. King, N.
J. Co-ordinator of A-V Education. A. J.
Bradford, Wilding Picture Prods. Bottom
row: Geo. Dorman, U. S. Steel and Don
Steinke, Burns & Roe. (ctr.) Mr. and Mrs.
W. M, Bastable (Swift & Co.). Right:
Gordon Butler, Dixie Cup, chats with
Dick Graves.
EXCLUSIVE BUSINESS SCREEN PHOTOS
BUSINESS SCREEN MAGAZINE
he therapist helps as actor Liain Clancy per-
>rms memorable role as the patient.
Practicing mat exercises under a therapist's
guidance on the slow road back to life . . .
To Recruit Youth for Therapy
'Thf ICelurn** Shows PhyKi«*al Th«'rapy*s Vital Role in Rehabilitation
ponsor: American Physical Therapy Associ-
ation.
itle: The Return. 38 min., b&w, produced
by MPO Productions, Inc.
Only in comparatively recent years has so-
ety given full recognition to the vital import-
ice of the physical therapist in helping back
p a life of usefulness many persons who would
herwise have been hopelessly crippled as a
suit of accident or injury.
The need for such skilled therapists today is
■gent — so urgent that the Office of Vocational
ehabilitation of the Department of Health,
ducation and Welfare authorized a special
ant to the American Physical Therapy As-
)ciation for the making of this motion picture,
ne of its principal uses, under the terms of
ic grant, will be to recruit young people into
e field of physical therapy by showings in
gh schools and colleges throughout the coun-
y-
Film Will Help in Training Work
The film will have a second important field
application. It will be used for in-service
iiining, not only to portray physical therapy,
Jt also to show the effectiveness and necessity
the multi-disciplinary approach to rehabilita-
)n.
For in its complete sense rehabilitation is
ily partly the job of the physical therapist.
is a job shared in by the social service worker,
e psychologist, the occupational therapist, the
)cational guidance counselor — all working
ider the over-all supervision of the physician.
The Return depicts the human and dramatic
Je of rehabilitation through the story of a
)uthful paraplegic who receives a serious
linal cord injury in an auto accident.
Visited Eight Hospitals for Data
To get this story, the MPO team of Murray
5rner and Lloyd Ritter, who produced, di-
eted and wrote the film, spent months in at
ast eight different hospitals gathering tape
corded impressions from therapists and pa-
ints on the specific details of physical therapy
for the handicapped. The result is a represent-
ative picture of the meaning of rehabilitation.
The cast includes Liam Clancy, Robin How-
ard, and the patients and staff of the New York
State Rehabilitation Hospital in Haverstraw,
where the film was photographed.
MPO Productions has specialized in the film-
ing of public service motion pictures on med-
ical and related subjects for more than a decade.
Among the company's past and current clients
are The American Heart Association, Eli Lilly,
1^
Vl
"The Return " may not mean full recovery but
at least he's back home and on his own . . .
Johnson & Johnson, Charles Pfizer, and E. R.
Squibb and Sons. Films in this area have in-
cluded Secrets of the Heart, The Valiant Heart,
Play It Safe, The Good Seed, I Open The Door,
and The Quest.
MPO Team Cooperated on Other Films
Ritter and Lerner began their film careers at
Harvard with the feature-length film. Touch of
the Times, selected by Life magazine as a
"Movie of the Week." Later they formed their
own company, producing such notable motion
pictures as It Takes Everybody, Witch Doctor,
and Secrets of the Reef.
At MPO, Ritter and Lerner have worked as
a producer-writer-director team on films for
American Cyanamid, Remington Arms, Rey-
nolds Metals, and others. Recently they com-
pleted a 45-minute film for Harvard Univer-
sity. Their work is noteworthy. ^
A Study ill Urban Traffic:
Metropolis in Motion
New York's Port Authority Shows
Modern Facilities to the Public
Sponsor: The Port of New York Authority,
and the Triborough Bridge and Tunnel
Authority.
Title: Metropolis in Motion, 28 '/2 min., color,
produced by Audio Productions, Inc.
•ir Without the almost adequate arteries of
transportation which now exist, the 15 million
inhabitants of New York's metropolitan area
would have strangled in a tangle of traffic many
years ago. As it is, this world's largest urban
concentration is hard put to barely stay even
with the ever-increasing tides of cars (now
4 million), busses, trains and ships which choke
its streets, bridges, tunnels and 650 miles of
waterway.
Responsibility for moving much of this mass
of vehicles through and about the area lies with
the Port of New York Authority, established
by the states of New York and New Jersey in
1921, and its fellow agency. New York's Tri-
borough Bridge and Tunnel Authority. These
authorities are self-supporting entities which
build highways, terminals, bridges and tunnels,
collect tolls, issue bonds, and must find support
and good will not only from the states and
municipalities in the Port area, but from the
general public.
Films Important in the PR Program
An important part of the job of explaining
its activities and engendering good will for the
Port Authority has been a series of films which
has been presented to metropolitan audiences
at regular intervals. Metropolis in Motion,
sponsored, in this case, in cooperation with the
Triborough Authority, is the most recent of
these films.
An example of the necessity of constantly
explaining its job and its plans can be seen in
Below: one of New York's mafor trafjic arter-
ies, the Lincoln Tunnel approach, is pictured
in "Metropolis in Motion."
a recent hearing of New York City's Board of
Estimate, when John Cashmore, Borough
President of Brooiclyn, lashed out at a prime
project of the Port — the Narrows Bridge (a
subject which, incidentally, forms a significant
part of the new film.) Mr, Cashmore, miffed
because his Borough stands to lose $45 million
in property removed from the tax rolls to pro-
vide approaches and expressway access to the
bridge, said "no demand for the Narrows
Bridge exists except from business leaders who
have been brainwashed by Port Authority
propaganda."
Film to Help Get Public Support
While "brainwashing" is certainly an over-
wrought term for the Authority's public rela-
tions activities, the Port does do a most excel-
lent job of putting its best foot forward.
Proponents of the bridge, who far outnumber
Mr. Cashmore and his group, include most
city, state and federal officials concerned with
the project, most of the general public, and
New York's Governor Averill Harriman, who
favorably describes the Authority's work as
"an obligation to consider the needs not only
of today, but of the next half-century."
Metropolis in Motion, which was scripted by
Oeveste Granducci, is a grand overview of all
the work of the Authorities, including many of
the projects planned for the future. 227 differ-
ent scenes are included in the film, many taken
from an airplane especially modified for this
job by producer Audio Productions. The in-
tricate clover leafs from above, and the intri-
guing color shots of tunnels and subways (shot
in available light on Super Anscochrome) are
not the gist of the story but the background.
Through models, drawings and other devices
the film plumps hardest for the fact that what
has been done is only the beginning — that the
Authorities are now beating the strangulation
by imaginative planning of new projects and
efficient operation of existing facilities.
How the Picture Will Be Distributed
The Port of New York Authority will dis-
tribute the film through its own facilities — one
of which is a speakers' bureau that has long
been a popular attraction for metropolitan
group audiences. Other uses of the film by
the Port: to promote industry in the area, and,
internationally, to tell foreign audiences more
about the Port's attractions.
The Triborough Bridge and Tunnel Author-
ity will utilize the services of Association Films
in reaching large groups of Metropolitan
audiences. 9
Films for the Festivals
■u: The Committee on Non-Theatrical Film
Events, organized last year in Washington by
a representative group of 16mm film leaders,
met recently to review plans and policies for
the year ahead.
All U.S. entries for the Edinburgh and Ven-
ice Film Festivals will again be handled by this
voluntary agency, as the exclusive representa-
tive in the U.S. for these events. Harold
Wigren in the Department of Audio-Visual
Instruction, National Education Association in
Washington, is serving as CINE's representa-
tive in the nation's capitol. ^
Pageantry at West Point as the famed Cadet Color Guard parades.
Film Lift for Physical Fitness
Cillette-Sponsored Picture Presents Athletic Program at West Point
Sponsor: Gillette Safety Razor Company.
Title: Fitness for Leadership, 1314 min.,
color, produced by Audio Productions, Inc.
■w- The Gillette Company, perennial TV and
radio sponsor of most championship sporting
events, enters into its first venture in docu-
mentary films with Fitness for Leadership.
which describes the physical fitness program
of the United States Military Academy at West
Point.
The film is a contribution to the work of
the President's Council on Youth Fitness. It
is a natural for sports-minded Gillette, and is
part of an overall public relations program
engineered for the company by Hill & Knowl-
ton. Inc.
The picture is designed to give students and
teachers ideas and inspiration toward setting
up more effective youth fitness programs on the
local level. It is being given nationwide dis-
tribution to junior and senior high schools
(through Modern Talking Picture Service)
with 300 prints available for the purpose. An
additional 110 prints will be used by the Pres-
ident's Council, West Point Association, Army
film libraries and the Gillette Company.
West Point's physical education program
was selected as the subject for the film be-
cause of its emphasis on full participation. At
West Point it's "Athletics for All," throughout
the cadet corps for the entire four-year pro-
gram. All cadets, not just those on the varsity
teams, are trained as athletes, for the Military
Academy has found the cadets who are physi-
cally fit are more often fit to succeed and to lead
in academic work, too.
Fitness for Leader.ship, which was photo-
graphed entirely at West Point, shows ho\
cadets undergo basic physical conditioning; re
ceive instructions in a wide variety of sport
skills, especially those "carry-over" sport;
which can be enjoyed throughout an active life
time; participate in intramural or varsity sport
activities, and gain experience in athletic coach
ing and administration.
Lt. Col. Frank J. Kobes, Jr., director c
physical education at West Point, who narrate
part of the film, has expressed the hope the
the program shown in Fitness for Leadershi
may be useful to other schools.
The following message from President Eiset
hower, (USMA, '15) closes the film:
"Our national policies will be no more tha
words if our people are not healthy of body a
well as of mind. Our young people — our moi
precious asset — must be physically as well £
mentally and spiritually prepared for America
citizenship.
"There is a need for arousing in the Amer
ican people a new awareness of the importanc
of physical and recreational activities that ou
young people may achieve a proper balance c
physical, mental, emotional and spiritui
strength." 5
Sports at
t/te Point:
cadet
teams com-
pete for
brigade
honors in
vollevball.
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FILM TECHNIQUES FOR BUSINESS AND EDUCATION
As Reported to Members of the Society
of Motion Picture & Television Engineers
ryHE S
A an(
Society of Motion Picture
id Television Engineers,
whose members are for the most
part engaged in the science and
techniques of tihn making, gave in-
tensive consideration to the crea-
tive and economic aspects of the
business and educational Him fields
during sessions of its 84th semi-
annual Convention last month in
Detroit.
Recognizing that the making of
motion pictures for business and
education is fast becoming the most
significant factor in the industry's
growth, and wUl become even more
important in the future, the
SVIPTE devoted four separate ses-
sions during its five-day meeting to
papers and discussions on this
subject.
Beginning with an analysis of
the growth of the business motion
picture field, SMPTE members
heard reports on such topics as the
use of "loop" films as an elTective
means of teaching verbal skills, and
the ways in which industrial plants
are making motion pictures an in-
tegral part of their in-plant super-
visory, teaching and training prog-
rams.
The growing importance of films
in the field of education, both as
teaching aids and in some cases as
an extension of classroom work,
was explored as another potentially
important growth area.
Business Screen presents on
these pages a condensation of some
of the papers presented at these
sessions which we believe to be of
special interest to our readers, l^i'
GROWTH ANALYSIS
of B
usiness
Film Usage
by John Flory and Thomas W. Hope*
''Phe
IE Field Of non-theatrical
films — often referred to as the
"audio-visual" field — represents in
itself an industry accounting for an
annual expenditure of upwards of
a quarter billion dollars.
U.S. non-theatrical films, for
statistical purposes, break down
into these main categories:
Those sponsored (originally
paid for) by business and industry;
those sponsored by governmental
agencies (federal, state and local);
non-sponsored educational films;
religious films; civic, social welfare
and recreational films; medical
tilms; and experimental, avante-
garde and miscellaneous films.
Excluding motion pictures pri-
marily made for tv distribution.
and footage shot for research and
development and classified military
purposes, it is estimated that about
7.300 U.S. non-theatrical films will
have been produced in 1958. By
category, these divide as follows:
Business and Industry, 4,500;
Government. 1,500; Education,
500; Medical. 300; Reliaious. 200;
•Mr. Flory is Advisor on Non-Theatrical
Films. Eastman Kodak Company; Mr, Hope
is Assistant to the Advisor.
Civic, Social, etc., 200; Experi-
mental, Avante-Garde, etc., 100.
In terms of dollar volume (ex-
cluding Experimental ) the main
sub-divisions line up in this order:
Business and Industry, $150,000,-
000; Government. $48,000,000;
Education, $27,000,000; Religious.
$15,000,000; Civic. Social. $8,-
000.000; Medical. $7,000,000.
The 1958 total of $255 million
is down slightly from the 1957
estimated total of $257 million. In
general, it is estimated that the
number of productions in 1958
exceeded the previous year, al-
though production budgets were
more modest and fewer release
prints were struck off per picture.
The business recession accounted
for this year's slight decline.
The trend is toward the produc-
tion of an increased number of
non-theatrical motion pictures each
year. A confidential study by
Opinion Research Corp. ( 1957) of
100 large U.S. corporations shows
that from 1950 to 1956 the use of
films by these companies increased
from 48 ^f to 85%.
Expenditures for business and
industrial films and a-v in 1958
($150,000,000) are estimated as
follows: production. $65,000,000;
prints, $28,()()0.000; distribution,
$24,0()(),()()(); projectors, $12,000,-
000; other a-v, $21,000,000.
In relative importance, the busi-
ness film dollar is spent about as
follows: I ) Sales Films; 2) Ad-
vertising Films; 3 ) Public Rela-
tions Films; 4) Industrial Relations
Films; 5) Research and Develop-
ment. Many films in the last two
categories are in-plant productions.
Who produces America's busi-
ness films? Broadly speaking, at
least 6,800 different production
units. Of these, 550 have six or
more permanent employees; the
largest have upwards of 500 re-
gular employees. The average top
producer has a full-time staff of
between one and two dozen.
A second group of producing
units, approximately 2,450 in num-
ber, each has from two to five per-
manent employees on its staff. It
is estimated that there are about
3.800 one-man production units in
the country, including professional
motion-picture producers and in-
plant production staffs. Most of
the latter are among smaller units.
Of the 283.000 manufacturing
firms in the U.S.. some 9.000 make
some use of motion pictures. About
6,000 of these companies use in-
plant facilities; half of these, or
3,000, have films produced by out-
side commercial producers.
There are probably several thou-
sand more potential sponsor cus-
tomers for outside commercial
producers as smaller manufactur-
ers up-grade their sponsorship re-
quirements. Originally it took a
relatively large company to derive,
as a sponsor, maximum benefit
from the use of business motion
pictures. Today, the existence of
over half a million audiences
equipped with their own 16mm
sound film projectors means that
profitable use of the medium can
be enjoyed by firms of modest size.
The National Defense Education
Act of 1958 calls for a vast re-
search program on more effective
methods of using motion pictures,
tv and other audio-visual aids. Re-
sults of these findings, as well as
the impetus given to educational
films, cannot help but stimulate
the business motion picture field as
well. 9
THE CHALLENGE
Facing the Film Producer
by Henry Ushijima*
THE Commercial film producer
works in the closest relation
with American Business. He brings
his special talents to aid in the ac-
complishment of a task important
to the given company or industry
group. His specialized abilities are
used to help solve a problem or
take advantage of an opportunity.
The very first challenge facing a
commercial producer is to be inter-
ested in the problem or opportu-
nity. If one cannot develop a lively
and profound interest in the prob-
lems which a client brings a pro-
ducer, he will be neither happy nor
elTective in his work.
When a producer is genuinely
interested in his client's business;
when he has worked with and
comes to know the people who are
building that business; when he has
wrestled with and analyzed the
given problem in a cooperative ef-
fort with the people representing
the client, he finds that he has been
facing a second challenge — the
challenge of making the client's
problem his own problem.
A company came to us to have
a film made. It was a small com-
pany, just beginning in its field.
They had made a net profit the pre-
vious year of about $60,000. and
were willing to spend $15,000 on
a film. To those of us who worked
on the film, realizing that the com-
pany was spending a quarter of its
annual profit on this single project,
represented a tremendous respon-
sibility. We all shared the client's
hopes — we shared his sense of ur-
gency . . . his problem became
our problem.
One might feel that it is easier
to develop interest in a situation
of that sort, with a small com-
pany, than with a large corpora-
tion. One might feel that when
some industrial giant spends 50
or 75 or 100 thousand dollars on
a film project, the sense of urgency
is lacking; it is such a small per-
(CONTINUED ON NEXT PAGE)
X U M B E R
V 0 L U ME 19
NEW LOOK AT TECHNIQUES:
centage of the money they spend.
But this is to forget the vital heart
of the matter; that the producer
works not just with the business.
hut with people.
Somewhere in that giant cor-
poration is a person or a group of
people to whom the effectiveness
of that film is a vital matter, be-
cause they are charged with the
responsibility of having it made.
If one's interest is in people, and
in helping people accomplish their
task, it doesn't matter what size
the company is. The challenge is
still the same: to work with some-
one else's problem with such an
interest that its solution brings
personal satisfaction, not only to
the client, but to the producer.
The fundamental challenge to a
producer of commercial films is
to think of himself, and make him-
self, a valuable partner to Ameri-
can industry. We exist and prosper
to the extent that we serve Amer-
ican business and those who
built it. 9
LOOP FILMS
in Verbal Skill Training
bv Koliert K. Daker*
ON-THE-JOB training in mechan-
ical and procedural skill — if
ve include the guild and apprentice
;ystems — has been with us a long,
ong time. But only in recent years
las business begun to realize that
raining has equal pertinence in
hat area sometimes referred to as
'human relations." For example:
A foreman talks with a worker
vhose performance has become
inreliable. A salesman conducts
1 fact-finding interview with a
)rospect to determine how best to
;erve him. A bill collector ex-
)lores an area of possible com-
)romise with a debtor whose ac-
:ount is delinquent. A bank teller
esolves an irate despositor's doubts
IS to the fairness of the bank's
:harges.
Different as these individual jobs
ire, they do have two elements in
:ommon: first, the basic tool for
)erforming each job is verbal skill;
ind second, as opposed to most
obs, each is performed away from
ources of friendly observation, of
lelpful advice, and of valuable
Titicism. Under these conditions,
hen, how are we to help these men
mprove their skills?
With loop films we simulate ac-
ual job conditions. We recreate
ictual communications problems
ind provide opportunities for prac-
tice, which we know is the only
way to improve a skill.
In these loop films the role of
the salesman or teller or adjuster —
whatever group is being trained —
is taken by the trainee himself. He
must actually talk to examples of
persons he normally must influence
on his job, who appear on the
screen. Under the guidance of a
leader, and with the advice and
encouragement of his fellows, he
guides the interview to a success-
ful conclusion while the film is
running.
If the trainee isn't successful, it
is not serious, for the loop films
can be run repeatedly without re-
winding or rethreading until the
employee has solved in his own
words the problems posed on the
screen.
The training technique follows
three steps. Step No. 1 is the
Pattern film. In this film, the
group observes a skilled perform-
ance in the handling of a related
problem, just as they would study
the performance of any other skill
before trying it themselves. They
hear the person who represents the
problem, but they don't see him.
All they see is someone like them-
selves performing. This is a deli-
berate atttempt to have the group
experience what it is like to be on
the receiving end of their job. The
film is run several times so that
the group has firmly fixed in its
mind just what is going on.
In Step No. 2, the group sees
the person who represents the
problem on the screen. This is
called the correlated practice loop.
The audio part taken by the skilled
performer is dropped out com-
pletely; each man in the study
group takes his turn in dealing
with the person on the screen. An
indicator along the bottom of the
picture shows the trainee how
much time he has to answer the
particular problem. It amounts
to setting up a verbal sparring
partner for the trainee to present
the situation and let the trainee
sharpen his skill by practicing what
he has learned from the pattern
film.
Step No. 3 is the "free practice"
loop. There may be several loops
in this series, each with a different
set of circumstances and personali-
ties and different points of view.
The situation changes from loop to
loop; the trainees are completely
on their own resources to work out
solutions. If the trainee makes
mistakes, he can be corrected, and
he can try again until he feels able
to handle almost any situation that
might arise. It takes away any
tendency to lean too heavily on a
memorized version of what he
learned in the past.
Does it work? If we take the
pragmatic view, it obviously does,
for many of our leading companies
are using the techniques, some in
as many as four different areas. We
have as yet no acceptable evidence
in the academic sense. 9
TECHNIQUE & FACILITIES
for Visual Aids Production
by Norman E. Salmons*
This was a two-part presentation,
the first outlining techniques for
visual aids production, and the
second describing facilities, equip-
ment and a .system for this purpose.
EFFECTIVE Communication
through the use of visual aids
is a great part of the answer to
the problem of getting across to
people a better understanding of
both simple and complex subjects.
Visual aids are utilized in indus-
try for training, sales and sales
promotion, advertising, technical
reports, personnel recruitment,
public relations, reports to manage-
ment, and shareholder meetings.
Although "short term" produc-
tion techniques may be necessary,
standards of appearance and effec-
tiveness should be kept high. The
speaker discussed preparation of
artwork and all phases of still pho-
tography in the visual aids field,
and showed examples of visual
techniques in both black-and-white
and color.
The facilities, equipment and
staff required for producing visual
aids in an in-service photographic
department for industry include;
Conference areas equipped with
storyboards for planning confer-
ences, and with special slide se-
quence illuminators for working on
slide presentations. Artwork pro-
duction facilities should include
drawing boards, hot press equip-
ment, and art work supplies.
Requirements for photographic
production include studios, copy
room and dark rooms, the latter
for processing of black-and-white
and color film processing, for the
printing and enlarging of either or
both black-and-white and color
film, and for filmstrip production.
Other requirements include areas
for light finishing, chemical mixing,
and slide finishing.
Sound recording requires a nar-
ration room, a control room with
tape, phono and magnetic film re-
cording equipment, and high speed
tape duplicating facilities.
An effective "A-B-C" audio-
visual production team was de-
scribed. "A" has the problem of
communicating to a group. He is
a specialist in his field, is familiar
with his audience, and is respon-
sible for the outcome of the pre-
sentation. "B", a specialist in a-v
communication, is skilled in com-
munication practices and techni-
ques. "C" is a technical expert in
a-v production.
These men hold a pre-planning
conference to define subject, audi-
ence level, and outline major
points; a story card conference
where major points are visualized;
and a storyboard conference to
clear the project for production.
In form, a presentation may be
a partial visualization, with visuals
shown only at appropriate points
in the talk; or a complete visualiza-
tion, where there is always an
image on the screen relevant to the
continuity.
Five general types of visualiza-
tion were outlined: the picture se-
quence, words on screen, symboliz-
ing ideas, charts and diagrams, and
action sequences. R"
BUSINESS SCREEN MAGAZINE
EXPERIMENTAL EVALUATION
Sound Slidefilm v.s. Class Lecture
1)V S. Dworkiti and A. N. Holdeii*
THIS Experiment On the effec-
tiveness of sound slidefilms as
compared with chissroom lectures
was made with the first year class
of the Communications Develop-
ment Program at Bell Telephone
Laboratories in 1957. There were
120 students in this class, all grad-
uate engineers or physicists.
The teacher was Alan Holden.
He was teaching these students a
course in the Physics of Solids, and
a part of this course was the sub-
ject used for the experiment.
We made four sound slidefilms
representing four lectures of the
course. The unit chosen was the
Bonding of Atoms, because it was
judged that this unit was well bal-
anced as far as content was con-
cerned— there was some abstract
material, difficult to visualize, and
some visual material which would
be a natural for a visual medium.
As teacher, Mr. Holden supplied
the material for the slidefilms and
wrote the scripts. Drawings were
in black and white, with the use
of some very simple techniques.
There were about 150 frames in
each strip and they ran about 45
minutes. The teacher narrated,
since we wanted as few variables
between the slidefilm and the class-
room lectures as possible.
Throughout the production, a
conscious attempt was made to in-
troduce good continuity, pictorially
as well as verbally. The aim was
to keep away from an illustrated
lecture.
To evaluate the slidefilms, the
class was divided into two equated
groups based on kind of college
*Mr. Dworkin and Mr. Holden are with the
Bell Telephone Laboratories, Murray Hill,
New Jersey.
degree, grades on two previous
physics courses and recitation sec-
tion the students attended. One
half of the class attended the lec-
tures as usual; the other half
attended the sound slidefilm screen-
ings which were run by an opera-
tor. Here no questions were asked
or answered. In the classroom,
questions were allowed. All the
students attended their regular re-
citation sessions, and were assigned
their regular problems and read-
ings.
At the end of the four units,
students were given a mid-term
examination on the whole course,
which contained questions on the
filmstrip unit. We found no sig-
nificant difference in the scores be-
tween the two groups on either the
experimental unit on Atomic
Bonding or on the non-experimen-
tal section of the mid-term examin-
ation.
From a questionnaire we asked
students to fill out, we found that
75% of them were willing to be
taught by means of sound slidefilms
of the type they had seen. Princi-
pal objection to the slidefilms was
that the rate of delivery was too
fast, and that there was no op-
portunity to ask questions in class.
The type of sound slidefilm
produced for this experiment can
be made relatively inexpensively,
and is an effective substitute for
the teacher's classroom lecture.
Also, it can be re-run by the stu-
dent for personal review.
This limited study, we believe,
indicates that the sound slidefilm
may have a definite and important
place as a substitute for a lecture
and that it has probably been
ignored too much as a teaching
tool. t»
OPERATIONS RESEARCH
on the Instructional Film
by Loran C. Twyford''
THE Needs for instructional
films and how these needs are
being met can be thought of as
one operation. The factors in the
operation include sound, picture,
motion, color, cost, ease of prepa-
ration, use and maintenance as
•Mr. Twyford is at the Audio-Visual Cen-
ter, Michigan State University, East Lans-
ing, Mich.
well as Other less important con-
siderations. Instructional film re-
search provides the guidance for
evaluating the relative importance
of these factors and pointing to
design considerations in films and
equipment.
Research seems to indicate that
sound is the most important ele-
ment in the average instructional
film. One study suggested that
about 70% of the learning was
imparted by the sound track alone.
But sound alone has its limitations.
Tape recording and discs have
been found effective for instruc-
tion but they lack the ability of
directing attention.
The second basic need in an in-
structional film is a picture or
visual presentation. Silent films
have been shown to be effective in-
structional materials, but by itself
the pictorial material is lacking in
its communicability.
Stereoscopic films were not
found to improve the learning of
a motor skill where depth percep-
tion would appear to be most use-
ful. As much learning occurred
from a film lacking optical effects
as from one having them. Learn-
ing from early kinescopic record-
ings which had very poor resolu-
tion was as great as from films
which were televised.
The large number of filmstrip
users attests to the lack of value
applied to the factor of motion.
Filmographs, sound films employ-
ing still material, have been found
to be as effective as a regular mo-
tion picture. However, the atten-
tion value of a motion picture is
greater.
Until recently films have been
considered as visual aids to educa-
tion, with the teacher always con-
trolling the instruction. As aids,
they were not indispensable, but
auxiliary.
With the teacher shortage of the
past years there has come a reali-
zation that films and television can
perform the entire teaching func-
tion. Research during the past 10
years proves this to be so. When
films are utilized in this manner
they are justified on the basis of
their own contribution, rather than
as an aid. However, the cost of a
course of instruction on film is too
much to permit many schools to
own the films.
Based on research and some
judgment, it is possible to unite
the crucial factors into an ideal
system. Sound and pictures must
be provided at a cost not much
greater than that for tapes and
filmstrips. The greatest possibilty
for this appears to be in reducing
the provision of motion. If courses
of instruction can be acceptably
put on sound slidefilms, this type
of instructional film may have great
possibilities. Pennsylvania State
University is presently conducting
research on this problem for the
U.S. Navy.
It should be possible to produce
films at low cost on entire seg-
ments of instruction. This would
permit revision by instructors as
content changes. Films would be
used for direct instruction, and the
instructor would devote his time
to preparing new materials and
counselling students.
There should be a projector in
each classroom, and films should
be as numerous as books. The pro-
jector should be capable of opera-
tion by students and teachers with-
out training. Certain films should
be made by national experts, while
others should be made economi-
cally by local teachers for use in
their schools. When these ideals
are obtained, instructional films
will assume a more dominant posi-
tion in our educational struc-
ture. 5f
RESPONSIBILITIES
of Classroom Film Producers
by Alan
WITH Nations going all-out to
built up their educational
programs as part of a possible
struggle for survival, the classroom
film takes on a new and vital im-
portance as a teaching tool.
The classroom film has three
distinct characteristics: 1) it is
made for a specific educational
audience; 2) the subject matter of
the film is tied direcdy into the
•Alan Kellock is with McGraw-Hill Text
Films' division, McGraw-Hill Book Co., New
York.
Kellock*
curriculum; 3 ) the film can be in-
tegrated in its use with the text-
book and other related instruc-
tional materials.
There are four broad types of
films that can be classified as class-
room films within the scope of the
characteristics outlined above.
1) Informational: to convey
factual knowledge or understand-
ing; 2) How-To: to demonstrate
and teach a skill in some physical
activity; 3) Open-End: to stimu-
(CONTINUED ON NEXT PAGE)
NUMBER 7
VOLUME 19
1958
MEW LOOK AT TECHNIQUES:
ite constructive thinking and
roup discussion; 4) "Extended
^caching"; putting an entire
curse, or a major part of it. on
lim. and making the teacher in the
ilm. at least in part, a substitute
or the chissroom teacher.
The producer of classroom tihiis
iiust make basic decisions as to
ubject matter, grade level, pur-
•ose. etc.. at the start of the proj-
ct. Market research is wise at this
loint, both within the producer's
irganization and through outside
lethods. Individual subject-mat-
;r advisors are another source of
elp; authors of textbooks, or
ducators specializing in a particu-
ir field. Where a series of films
i planned, more than one such ad-
isor may be used.
Whether the educational film
iroducer handles the entire pro-
luction directly or whether he con-
racts it out, he is still responsible
for the finishing product. He must
establish certain checkpoints at
which the material is carefully re-
viewed and given specific approval
before further work is authorized.
We have pre-tested 14 films be-
fore student audiences prior to re-
leasing them for general sale and
use; as a result, changes were made
in several of them that we believe
improved them considerably. De-
cision as to such changes are part
of the producer's responsibility.
Another responsibility is to make
available teaching guides for films.
To see that adequate return is
earned on investment, the producer
must on the one hand guard
against extravagances in produc-
tion planning, and on the other he
must be sure that his material ties
in directly with prevailing curricu-
lum trends and has sufficient qual-
ity to satisfy both teachers and
students. ^
MOTION PICTURES
Training Tools for Supervisors
l.y E. H. Plant. L. W. Jenkins and J. B. DeWitt*
n^HEN The Camera is placed
'^ directly into the hands of the
managers, supervisors, scientists
nd engineers, their movies take
m new value and usefulness, not
mly as records and for illustrating
acts and ideas, but also as aids in
hinking, planning, theorizing,
sarning. study, observation and
ommunication.
The manager of an industrial
)lant who wants to know about
afety hazards can more readily
mderstand where there are danger
pots by seeing movies of those
pots than through hearing or read-
ng verbal reports. The manager
vho wants to know about ade-
|uacy of storage areas, and about
)ther space problems in his plant,
;an be helped in his observation of
he problems through movies, even
)etter than through on-the-spot
)bservation.
Many industrial management
leople and industrial engineers
lave learned to make their own
novies in the last few years, as they
:ame to realize how much better
heir observation, study and teach-
ng can be with the use of films.
"Home-made" movies of this sort
ire becoming as important in mod-
•Messrs. Plant. Jenkins and DcWitt are
vith the Eastman Kodak Company, Roches-
ern business and industry as the
pen. pencil, and dictating machine.
They are fast becoming a neces-
sary part of reports, and are better
than written reports.
The quality in films like these
consist of timeliness. They should
be made simply, and quickly, so
that they can be used for observa-
tion and study as soon as possible.
In these companies, the use of the
home-made movie has increased
the appreciation and use of the
professionally-made film.
To help an employee learn how
to perform a job. the supervisor
can make movies of the correct
way; he always has ready for use
a good demonstration to show the
new learner. Such films are as
useful in training people for office
jobs as they are for factory jobs.
Projectors can be set up in cor-
ners and corridors so that super-
visors and employees can operate
the projectors themselves to see
what is happening in the company,
to compare notes on methods of
training and department operation.
A "live" bulletin board like this
always attracts more attention than
posters and printed material.
Films made by the supervisor of
the operators themselves can help
the learner correct faults and im-
prove techniques. The same kind
of a film to show a sales trainee
how he looks and what impression
he may make on the customer is a
valuable aid to learning.
Supervisors also learn by observ-
ing themselves in action. They
see them.selves on film and analyze
the things they do that make good
or poor impressions on employees
and other people. This same type
of film is useful in helping people
learn to handle meetings and con-
ferences, and to present reports;
and in helping instructors to study
teaching methods. <^'
NEW TRENDS
for In-Plant Film Production
i)v F. A. Deiiz*
HPhe Advent Of today's high-
-'- quality, light-weight 16mm
cameras and magnetic optical pro-
jectors, coupled with the new,
faster film emulsions has opened
up increased opportunities for
business and industry to use inter-
nally produced training films.
While motion pictures of this
type have a very definite place in
many businesses today, they will
eventually create more business for
professional film producers.
They will make more people in
management conscious of the ad-
vantages of an audio-visual pro-
gram, and give them a desire for
something better than most com-
panies can do with their own lim-
ited facilities. Many companies
hesitate to enter into any sort of
audio-visual program because they
believe it will be too expensive,
and. most importantly, because
they do not realize what such a
program can do for them.
Take for instance the company
which is producing equipment so
bulky that the salesman cannot
carry it around from prospect to
prospect. Perhaps it needs to be
demonstrated in operation; but it
is difficult for the salesman to ar-
range other plant visits for his
prospects.
So what happens? A salesman,
or a sales manager, makes some
amateur movies of company in-
stallations. Movies, even mediocre
ones, are powerful sales tools; they
help sell the equipment. From
then on it certainly should not be
difficult for any commercial film
•Mr. Denz is with ReminKttm Rand. Divi-
sion uf Sperry Rand Corp., Tonawanda. New-
York.
organization representative to sell
that company a professional mo-
tion picture program. It will cost
them more money; but it will sell
more goods for them. too. because
the professional producer knows
the ins and outs of appealing to
business and consumer audiences,
and can easily prove it to any com-
pany which has had a taste of the
eft'ectiveness of a motion picture.
As director of the Employee
Suggestion System in my company,
I have found that by using motion
pictures that I make, edit and pres-
ent myself. 1 can "sell" the value
of the suggestion system more
easily to plant supervisors, so that
they in turn will enlist employee
interest and participation. Movies
do the job better than charts, pos-
ters, pamphlets, displays and other
visual aids.
These films show the suggestions
in actual use as part of the plant's
operation in turning out its prod-
ucts. By including in the film
something about each plant's prod-
ucts, production processes and
people, we try to create audience
interest; to give them an idea of
the company and its size; to make
them see the benefits of our em-
ployee suggestion system, so that
they will encourage employees to
take part.
The films I make are not pol-
ished productions. The projects
are kept as simple as possible. But
I feel that I am doing a better job
because of the movies I make, and
1 am also laying the groundwork
for a bigger and better film in the
future, a film which you may be
called upon to make. ^
I'ERSPECTIVES FOR
To meet educational require-
ments, film production will have to
take off' in two opposite directions
from present practice. S. M.
Roshal of Planning Research
Corp.. Los Angeles, said in out-
lining "New Perspectives for the
FILMS IN TEACHING
Use of Film in Teaching." Short,
specific films which can be used
more fiexibly by the teacher and
student are needed, as well as
longer films to carry a complete
lesson. Use of such films will re-
quire new distribution procedures.
USINESS SCREEN MAGAZINE
The Ail' Material CoiniiiamI Delivers a Visual
Report on Missiles
''Alissilc L4»ji:'i!<ii«-N** FIIiikmI in Ct.'tiiiin l<:siM<>ii:in4*ol«>r
Shows Vila! ltol«' ol° Siippori lor .>loil<>rii \V<>a|>oiis
o
SPACE AGE FILM REVIEW
ii^^iiR Napkin wants to live
in peace. But in the world
today peace can be maintained
only by making ourselves so strong
that it would be folly for any ag-
gressor to try to start a war. ..."
"A wise man once said, 'one
sword keeps another in its sheath."
Our 'sword" today must be the
latest and best and most effective
air weapons we and our allies can
devise. Tomorrow it could well
be that missiles will provide this
sword.'"
With this foreword. General
Edwin W. Rawlings, head of the
Air Material Command, introduces
On location /"/■ missile tilni i\
director A I Bnulisli {rii;lii}.
a comprehensive and impressive
pictorial report on the progress be-
ing made in missile development
by the U. S. Air Force. Titled
Missile Logistics and produced in
35 mm Eastmancolor by the Atlas
Film Corporation, the key theme,
as emphasized by General Rawl-
ings, is that in both "brush-fire"
or global warfare, logistic support
is paramount, because a weapon
is a deterrent only if it is ready for
use when needed.
Intended primarily for Air Force
personnel (via 16mm Eastman-
color composite release prints)
at worldwide bases. Missile Log-
istics is the kind of military defense
summation that ought to be seen
by every adult American and by
high school seniors and college
students as a prime motivation tool.
Supervised by Major Peter Boy-
ko. Chief, Commercial Motion
Picture Branch, Air Photographic
and Charting Service at the Or-
lando Air Force Base in Florida
(a veteran in the film field), this
sweeping report on AF missile
development was directed by At-
las" Al Bradish at locations from
coast-to-coast. The film describes
the logistics problems involved in
such missiles as:
The Bomarc, a ground-based in-
terceptor weapon;
The Falcon, for air-to-air in-
terception use;
The Sidewinder, which is at-
tached to the plane"s wings and
is primarily a combat weapon;
The Matador, for tactical situ-
ations; and
the Snark, which is designed to
deliver a nuclear warhead on tar-
get thousands of miles away.
The task of the missile logisti-
cian is to build up and support
the striking force. . . with supplies,
equipment, maintenance, new fa-
cilities and the appropriate wea-
pons. Today, the threat of missile
warfare has placed new emphasis
on this vital behind-the-scenes ac-
tivity.
The missile is on its own, once
it leaves the ground; no one is
aboard to take corrective action
if something goes amiss. So hu-
man ingenuity must be built into
the "bird" through complex auto-
Above: tlie Matador missile, is designed for tactical situations.
matic controls and elaborate
ground installations.
Keeping the weapon in constant
readiness is the No. 1 job of mis-
sile logistics. It involves testing,
maintenance, stock control, trans-
port and security measures. This
is the task of the Air Material
Command which procures, stocks,
transports and maintains missiles.
Air Force film libraries at bases
throughout the U. S. will have
16mm prints for group use. If'
Below: arming an Air Force plane uitli the effective Falcon, an air-to-air
interception missile which has proven its strategic value.
Hughes Aircraft
Talks to Suppliers
Sponsor: Hughes Aircraft Com-
pany.
Title: A Life in Your Hands, 15
min., color, produced by La
Brea Productions, Inc.
M Hughes Aircraft Company
spends some $200,000,000 (yes.
that"s 200 million dollars) per
year with almost 7,000 suppliers
of parts. And the company's pur-
chasing department, like many
other purchasing departments, haj
its problems with suppliers. The
suppliers think the purchasing de-
partment is too demanding; the
purchasing department thinks the
suppliers are too lax.
The film approach begins with
a meeting called by Hughes Air-
craft executives for suppliers, ir
which they point out, on the as-
sembly line and on into the air
the critical nature of the comple>
assemblies that go into modern air-
craft.
Quality control demands the in-
spection of all parts when received
and again when sub-assemblies anc
the final assemblies are complete
The failure of any part may mear
the loss of a giant plane and it;
crew. "For want of a nail, the shot
was lost; for want of a shoe, th(
horse was lost; for want of a horse
(CONCLUDED ON NEXT PAGE)
NUMBER
VOLUME 19
Lockheed's Films Aid Training and Sales
I
Airmen call the Starfii-luer "the missile wirli a nuin in it."
Starfighter: a Study in Speed
Koekhood S<>ri«>N 4»n F- 1 04 >lafl«' in ll<'c«»r<i Tiino
t Lockheed A i re ra f t Corpora-
ion's F-104 Starfighter, the Air
'orce's highest and fastest flying
ilane, recently captured both the
/orld's altitude and speed records
or the United States.
A speed record which may prove
■J be equally significant in indus-
rial film-making was established
ly Lockheed's motion picture de-
lartment, in producing and deli-
ering a series of five orientation
:1ms on the Starfighter to the Air
"orce at the same time that initial
lelivery of the F-104 was made to
ir bases within the Air Defense
nd Tactical Air Commands.
Five Films in Series
The five 16mm color motion
lictures, varying from 10 to 25
linutes in length, cover the sub-
lets of flying techniques, fire con-
rol system, and field maintenance.
This is said to be one of the
irst times that a complete film
lackage on a major product was
iroduced concurrently with the
iroduct itself, and delivered to the
user during his initial receipt and
familiarization period. Orientation
films sometimes aren't available
until months after a product has
been in field use.
Fast Delivery a "Must"
With military aircraft design and
development a constantly chang-
ing pendulum. Lockheed geared its
film program in connection with
the F-104 Starfighter to top speed.
By supplying orientation films
along with first models of the air-
craft, the company believed that
the new supersonic fighter, dubbed
'the missile with the man in it",
would be more quickly and easily
integrated into the existing arsenal
of Air Force weapon equipment.
The problems involved in shoot-
ing approximately 13.000 feet of
film without disturbing a rigid pro-
duction and flight-test schedule
over a two-year period were many
and fascinating.
A major problem was to obtain
a camera ship which could keep
up with the F-104 in flight, and
Jelow: Julian Ely. Betty Jane Williams unci Frank Ashe of Lockheed's
dm department helped make the F-]()4 orientation series.
which at the same time would
provide a suitable camera platform,
ofi'ering a variety of camera angles.
The reliable T-33 has been used
successfully many times, but it
limits camera angles. Carefully
planned coordination of pilots, air-
craft availability, w e a t h e r and
cameraman finally got the required
aerial scenes on film, using an Air
Force B-45 four-engine jet bomber.
Betty Jane Williams, Lockheed
writer-director, flew parallel to the
Starfighter in the B-45, directing
the action, with Bob Vlack doing
the camera work. Miss Williams,
an experienced pilot, supervised
filming of the aerial scenes. She
was one of a three-person writer-
director team whose combined
efforts produced the five films on
the F-104. Other writer-directors
on the project were Julian Ely and
Frank Ashe of Lockheed. B"
The Jetstar: Preflight Preview
Sli«»rl Film <»n Acw Transport to Aid 3larkeling
li- When the United States Air
Force conducted a symposium on
the subject of new requirements
for jet utility transports in the tur-
bine age, it asked several manufac-
turers to prepare corollary pa-
pers — supported with a short
film — relating to the designer's ap-
proach to the problem.
Broad specifications for the type
of aircraft required had been pub-
lished some months previously.
Lockheed Aircraft Corporation,
confident that its proposal would
attract serious attention, con-
structed a "life-size" mockup of
wood, embodying complete details
of the airplane, including flight
station and cabin configurations.
Made With Mock-up
The non-flying mockup of the
"Jetstar", the name the flying
article carries today, provided the
setting for the film which was pre-
pared in color and sound, with a
running time of six minutes.
Production of the film project
was assigned to Lockheed's own
motion picture coordinating group
which prepared a shooting script,
then called upon a commercial film
maker. Frederick K. Rockett Co..
to finalize production.
In consideration of the scien-
tific-military environment in which
the film was to be initially pre-
sented, the script was developed
along a straightforward approach.
The treatment utilized an off-
scene narrator to describe the ex-
ternal and interior features of the
airplane while the camera fol-
lowed two engineers as they toured
the airplane — one pointing out
items of interest on cue with the
narrative. Their attitude was held
to an informal level and their very
appearance afforded a convenient
way to scale aircraft size. A sum-
mary was built around a small
scale model, treated in special
effects and affording many drama-
tic dimensional views while the
mission and performance features
were discussed.
Prints Used in Sales
The film was readied on sched-
ule for the USAF symposium, then
prints run off for use by Lock-
heed's marketing organization to
further publicize the design and
I
Above: Al Higgins (in doorway) of
F. K. Rocket! Co., supervised on
Jetstar film for Lockheed Aircraft.
performance features of the newly
conceived aircraft.
Today, Hying prototypes under
the name "Jetstar" are demonstrat-
ing the capability of the new air-
craft to perform the utility mission
in the jet age. One of the models
recently flew a record, round-the-
nation flight, touching four corners
of the United States in less than
15 hours — from Southern Califor-
nia to the State of Washington, to
Massachusetts, to Florida and back
to Southern California.
The airplane attained speeds up
(CONTINUED ON NEXT PAGE)
BUSINESS SCREEN MAGAZINE
Jt's the Picture Zhat Counts. . .
and currently the following companies are counting on MPO
to meet corporate objectives through motion pictures:*
AMERICAN AIRLINES
AMERICAN INSTITUTE OF CPAS
ASSOCIATION OF PACIFIC FISHERIES
EVINRUDE MOTORS
FORD MOTOR COMPANY
GENERAL MOTORS CORPORATION
GULF OIL CORPORATION
KAISER ALUMINUM & CHEMICAL CORP.
MONSANTO CHEMICAL COMPANY
REMINGTON ARMS COMPANY
REYNOLDS METALS COMPANY
UNION CARBIDE CORPORATION
UNITED STATES AIR FORCE
U.S. FISH & WILDLIFE SERVICE
UNITED STATES STEEL CORPORATION
I\PO
*20 to 30 minutes in length.
PwductioHS, he,
in NEW YORK CITY
15 East 53 rd Street
Murray Hill 8-7830
•
in HOLLYWOOD
4110 Radford Avenue
POplar 6-9579
c ^
^ockheed Films:
CONTINUED FROM PAGE 46)
) 686 miles an hour, and aver-
2ed 456 mph. In another record
ash, the Jetstar covered the 1926
liles between Cahfornia and
reorgia in 3 hours and 23 minutes
at an average speed of 562 mph.
The film was produced under
the supervision of Berk Anthony,
motion picture coordinator at
Lockheed's California Division.
Frank Ashe scripted and directed,
while Al Higgins represented the
Frederick K. Rockett Company. ^'
n Historic Film of America's First Satellite-
Birth Saga of Explorer I
[■^HE Launching of Sputnik 1
and its use by the Soviet Union
; a worldwide instrument of Com-
unist propaganda triggered an
i-out program by the United
ates to get the free world's first
irth satellite into orbit with all
5ssible speed.
It was on November 8, 1957,
at the Secretary of Defense
rected the Department of the
rmy to proceed at top speed with
eparations for launching a sci-
itific satellite using a modified
ipiter-C test missile.
Explorer I, the free world's
St earth satellite, was launched
3m Cape Canaveral, Florida, on
nuary 31, 1958. It was placed
orbit at 5 seconds past 10:55
m.. Eastern Standard Time.
The dramatic story of the 80
:ys immediately preceding the
unching of Explorer I is the sub-
;t of X Mimis 80 Days, a 21-
inute color motion picture which
s now been released for general
■itribution.
Assembled from footage made
the Army Ballistic Missile
2;ency and the Jet Propulsion
iboratory, California Institute of
;chnology, the film was produced
conjunction with Raphael G.
olff Studios.
In a style both interesting and
formative, X Minus SO Days
r. Werner von Braun directed
■velopntenl of F.xplorer I .
narrates the story of the intensive
etTorts that went into the final
development and launching of
Explorer I.
Within the limits of security
regulations, much is told about the
component parts of the missile,
how it was assembled, some of the
multitude of pre-launching tests
that were required, and the ten-
sions that built up as X-Day
approached.
Some segments of the film were
first shown on television. On a
Dr. William H. Pickering oj Cal-
tech's Jet Laboratory.
recent You Asked for It tv pro-
gram, the longest segment ever
devoted to one subject on that
series was reserved for a con-
densed version of the completed
film.
X Minus 80 Days also was
shown continuously during the
Western Space Age Conference in
Los Angeles, March 20-22.
It is expected that the film will
be in great demand for group
showings all over the country — by
schools, civic, fraternal and ser-
vice organizations, women's clubs
— everywhere there is interest in
the free world's satellite program.
Prints of the film are now avail-
able. Inquiries should be directed
to Raphael G. Wolff Studios, 1714
N. Wilton Place, Hollywood 28,
California. I*
Portable run-up silencer can be towed into position on rimway.
Muzzling the Jet's Roar
Sponsor: Koppers Company, Inc.,
Sound Control Department.
Title: The Sou?id of Power, 21-
min., color, produced by Robert
Lawrence Productions, Inc.
■ From the beginning of the Air
.4ge. the aviation industry has been
aware of the ever-present problem
of engine noise, and has sought in
many ways to combat it.
As aircraft propulsion units have
become larger and more powerful,
they have become louder as well
... so that the problem of con-
trolling this Sound of Power has
become a more demanding one.
In the language of sound engi-
neers, the so-called "threshold of
hearing" is measured at 0 decibels
sound pressure. For the sake of
comparison, here are how certain
other more-or-less familiar loca-
tions rate in the decibel scale:
Public library. 40 DB; average
factory, 70 DB; boiler factory, 1 10
DB; artillery fire, 120 DB.
The roar of today's turbo-jet
begins 130 decibels above the
threshold of hearing. Addition of
an afterburner can raise the level
up to 1 60 decibels . . . loud enough
to cause physical injury to any
human exposed to it.
The Sound of Power is a report
by Koppers on its progress in air-
craft silencing and an account of
its effort to stay abreast of the in-
Right: animated
sequences show how
sound-cell mufjles
engine noise, but
allows air to enter
and exhaust gases
to escape.
creasingly rapid advances of en-
gine and aircraft development.
The beginning of this effort was
in 1934, when Pratt & Whitney
Aircraft sought the cooperation of
a firm then known as Industrial
Sound Control (now a department
of Koppers) to help silence the
noise created by reciprocating en-
gines. This led to the development
of the first acoustically treated test
cell for reducing engine noise to
tolerable levels.
Using both live location photog-
raphy and an interesting animation
approach to the technical aspects
of sound control, the film graph-
ically demonstrates the variety of
aircraft sound suppression devices
now in use throughout the aircraft
industry.
Location photography covers
such installations as Edwards Air
Force Base; Pearl Harbor Subma-
rine Base; Douglas Aircraft; Pratt
& Whitney; Convair; McDonnell
Aircraft; North American Avia-
tion; Northrup Aircraft; and Oren-
da Engines, Ltd.
Included are complete "Hush
Houses" and semi-portable run-up
silencers and the rugged, com-
pletely portable run-up silencer
which can be used outdoors to re-
duce jet engine noise 20 to 30
decibels — enough to take it out of
the danger and complaint areas. ^
BUSINESS SCREEN MAGAZINE
IWE WW from Kodak . . .
a single -case, portable
IGmin Pageant Projector with
and
Here's a portable 16mm sound projector with plenty
of power for use anywhere.
The new Kodak Pageant Projector, Model AV-
255-S, has a 25-watt amplifier that delivers all the
sound you need. Used with the matched, heavy-duty
II" X 6" oval speaker in baffled case, it's right for
large rooms like lecture halls, laboratories, and
libraries.
Teamed up with the Kodak 12-inch Deluxe
Speaker (or built-in speaker systems), it's fine for
auditoriums and gymnasiums.
BIG pictures to match
With this new Pageant you can use the extra-powerful
1 200- watt lamp. This, along with the Super-40 Shutter
that puts 40% more light on the screen than ordinary
shutters, gives you plenty of light for "long throws"
and big screens.
No time out
ALL Pageant projectors are permanently lubricated.
This ends forever the biggest single need for main-
tenance. You never take time out for oiling — never
Kodak Pageant Projector
EASTMAN KODAK COMPANY
Dept. 8-V, Rochester 4, N. Y.
keep records. Your Pageant is ready to go on with
the show whenever you are.
Compact, colorful, budg^et-priced
The new Pageant, Model AV-255-S, comes in a single
case, finished in an attractive tan. It lists for just
$535* — a small price for such BIG performance!
See it and hear it at your convenience at
any Kodak AV Dealer's. Or, write for details.
*Pric€ is list and is siibjcti lo change wil/iout notice.
NUMBER
VOLUME 19
■^,'T7'
AND4NJHEAIR...
ARRIFLEX SERVES BOEING
ARRIFLEX
SERVES
BOEING
The BOEING AIRPLANE COM-
PANY, Seattle, Washington,
pioneer in American Aviation, is
also in the forefront for the jet-
age. Naturally, the Motion Pic-
ture Department of this progres-
sive company has available the
best equipment, including 5
ARRIFLEX Id's and ARRIFLEX 35
cameras.
The well-knov/n features of these
outstanding cameras make them
as desirable for BOEING as for
the many other great American
industrial firms and motion pic-
ture establishments who have be-
come enthusiastic ARRI owners.
Find out
MORE ABOUT
THE ARRIFLEX!
Please fill out and mail enclosed
coupon. ARRIFLEX equipment is
available on convenient long-
term lease with purchase option.
KLING PHOTO CORPORATION
257 FOURTH AVENUE • NEW YORK 10
To: KLING PHOTO CORP.
257 Fourth Ave., New York 10, N. Y.
I would like free literature:
Arriflex 16 Arriflex 35 Lease Plan
D D D
Demonstration with no
obligation (of course). Q
Name-
-Title.
Company-
Address
City
Zone.
-State.
IVames in the IVews
A Ross-C.allncv . Inc.. \c\v ^ Oi k (:il\ iilin ;iii(l
music c'ditiii" suiclio. h;is aiinoiiiKcd ihc ap-
poiiUincnt ol Leon Birnbaum as diicl inusi(
iditor. Binibaiiiii, lorimrK luacl nuisi( cdiioi
at 2()th Cental) -Fox. has had iiion- liiaii iwd
decades oi Hollywood studio cxjki iciin' .
Kathleen Mitchell lias been appointed ad-
iiiinisti ati\ c assistaiil and pidilic relations di-
ie( tor loi- Fciuon .McHngh Procliiclions. Inc.
She [onncrly was executive assistant to thi
prograni inanagei at WCiN- TV. Chita.^o . . .
Louis L. Behrmann has been named diiectoi
ot technical sales lor L'nicorn Engineeriiif;
Corp., San Francisco. He lornierly was chici
ol the motion ]3icture and kine recording sec-
tion at ^Valtei Reed Army Hospiial, Wash
ington, D. C.
Alan Gordon, owner ol Gordon Enterprises.
North HolKwood, Calii., was one ol a grou]j
of civilian leaders selected to obser\e aimed
lorces operations at the Joint Ci\ilian Orien-
tation Conference presented by the Depart-
ment of Defense recently. His "tour of ob-
servation" covered the Pentagon, Quantico,
Va., Eglin Air Force Base, Florida, and Fort
Benning, Ga, . . . Sally MacDonald, B.A.. Sc,
has been appointed manager ot the Producers'
Services Di\ision of Crawley Films Limited,
Ottawa. She will assist j^iolessional and am
ateur producers and photographers who makt'
use of Crawlev's film laboratory services,
L. C. "Bud" Woods, formerly owner oi Bud
Woods Productions, Tulsa, Okla.. has joined
Alexander Film Co., Colorado Springs, as
resident sales \ ice-president for the Oklahoma-
Texas area. His head[]uarters will be at .'ilOS
E. 28th St., Tulsa . . . Nicholas D. Newton
has joined Bil Sturm Studios, Inc., New York
City, as an account executixe. He has been
in the advertising business lor the past sc\eii
years, most recently with .\cademy Pictures,
Inc., on tv film sales . , . Linwood Dunn,
Hollywood special etlects expert, now man-
ager of Film Effect' of Hollywood, recenth
spent three weeks in New York conferring
with Morris Levy ol Eastern Effects, Inc.; John
Lewis, of John Lewis Film Service; John Ko-
walak, of Mo\ieIab F'ilm Labs; Hal Seeger, ol
Hal Seeger Productions; Irving Hecht, of
Cineffects, Inc.; and John Oxberry, of Anima-
tion Equipment Corporation . . . Bob Wood-
burn, a partner in Group Productions. De-
troit, and formerly \ ice-president for sales and
production in the Detroit office of Van Praag
Productions, has been named resident sales
\ ice-president in Chicago for .Alexander Film
Co., with offices in the \Vrigley Building. He
replaces W. A. Hillhouse, who has been as-
signed a similar position in San Francisco . . .
Ralph Porter has joined Van Praag Produc-
tions, New York City, as a jjroducer-director,
with Ed Sulli\an-Mercurv spots and the Jackie
Gleason jjlugs for Local 802 as his first as-
signments.
Robert Maybrier, former southern ilistrict
manager for Da-Lite Screen Company, has
been appointed manager of the company's
newly-formed Audio-Visual Division at the
Warsaw. Indiana headquarters. B'
the mark of
in commercial films
GATE & McGLONE
films for industry
1521 cross roads of the world
hollywood 28, California
Send
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781 S. Main Street rf\ Memphis 6, Tenn.
S^ke yV]aster Cr-aftimanihlp
.\' U M B E R 7
VOLUME 19
PRE-INVENTORY CI
KJreatedl ^3. Ly.^3. C^uent in 33 i/Jeursl
LIMITED QUANTITIES . . . MANY ONE OF A KIND . . . TAKE ADVANTAGE OF
THESE LOW, LOW PRICES ... ALL PRICES IN EFFECT UNTIL JAN. 31, 1959.
CONVENIENT TIME-PAYMENT TERMS MAY BE ARRANGED.
s.o.s.
REMOVES THE GUESS-
-BUY THESE 1
CLEARLY DESCRIBED BARGAINS SAFELY. |
Many
came from our rente
inventory,
leading studios, labs, produc
ers or from
U.S. Gc
)vl excess stocks. Unle
s otherv^ise
indicated, everything is new
or in good
operot
ng condition, ready
for instant
use, g
uoranteed exactly as
epresented.
• CAMERAS 35mm
Mitchell, single lens mount; 11 5V syncmolor (16
fps); counter. Reconditioned $747.50
B&H 2709 Sid. Willi 2-400' mogozines; 3 lenses;
dissolve; check powl movement; $6,500 volue.
Reconditioned $1495.00
Arrlfleir with 3 lenses; 2-400' magazines, motlebox;
motor. Excellent condition $1095.00
Mitchell single system with sound; 4 Boltor lenses;
viewfinder; motor; mottebox; sunsliode; 2-1000'
mogozines. Reconditioned $4995.00
Wall single system with 3 lenses; viewfinder; motor;
motlebox; sunshade; 4-400' magazines, cases.
$7,000 value, less sound Good cond. $1195.00
Akeler Audio single system with 4 lenses and
matched finders; motor; motlebox; sunshade;
2-1000' magazines. $6,000 volue. Less sound.
Excellent condition $895.00
B&H Evemo O with 3-lens spider turret; motor
mount; 2" lens; 400' magazine; drum finder. Good
condition $325.00
BS.H Eyemo O with 3-lens spider turret; 3 lenses;
2 mogozines, positive finder, 3 obiectives, trunk.
Fine condition $495.00
Cunningham, portable with 3 lenses; pilot pin move-
ment; 110V motor; 200' mogozine; cose. Good
condition $595.00
• CAMERAS 16mm
o 600 with 3-lens turret; gal
NR
plilie
finder;
$4,500. Excellent cond
Auricon Pro 200 with p
sunshade; cose. Less sound. Good cc
Mitchell 16 with 220V 3ph syncmolc
lenses; large viewfinder; 3-400' moga
$6,000 value. Excellent condition . .
B&H 700A with 3 lenses; positive finder
cose. Good condition
Some outfit but with negative finder
05
th 2 mogo
ishode; trunk.
!r modified 05
$4495.00
obiectives;
. $295.00
$249.00
riewfinder;
$2495.00
$1995,00
• CAMERA ACCESSORIES
Arriflex 3imm 200' magazines, converted Cineflex
type. New $54.50
Professionol Jr. Hi-Hots regularly $18. New. $14.95
Jr. Type Tripods. New $119.50
Mitchell Type Freeheod Tripod legs. New, $125.00
(Baby legs only $65.00)
Cine Special 100' chambers for single perlorolion.
Good condition $125.00
ozines. Good condition. $99.50
B&H 200' 16
Cineflex 35m
riflexl. Go(
200' mogr
I condition
t 17.5,/70m
(Co
. $19.50
$369.50
Tripod Tri
Collapsible
New
Dolly Trock
loot, new
With self,
■ uler. $350 i
ekod Type <
event slipping, $30.00 value.
$17.95
sed $13.50
5'.t0'-15' lengths
Cinekod Typ
S.O.S. Body
Hi-Hot
Adopt!
for Arriflex 35i
crews, per foot, new . $5.95
ro 3 Color Meter with com-
3ood condition $195.00
ble Tricycle Jr. Dolly, Demon-
$65.00
ly. Demonstrator $87.50
mera Pods, from rental stock,
$24.95
ponge-lined for 1200' Mourer
with verticol mounted motor
$149.50
bo size, $15 value. New,
$4.95
$28.50
cept 1200' mog-
ty. New $150.00
1-600
• CAMERA MOTORS
Spe
ondit
11 OV AC synchr.
$150
$525
olue.
$99.50
$325.00
$349.50
Mitchell NC 24V w tachomet
Mitchell 1 lOV AC DC Wild
$525 value. Good conditior
B&H 2709, 12V governor controlled. Excellent
condition $195.00
Cineflex (Comeroflex) , DC 1 2V & 24V. New, shelf-
worn $97.50
Richardson Animation Stop Motion for Bell & Howell
2709. 110V start, stop, continuous, single frame,
reverse. Frame counter included. $750 volue. Re
conditioned $495.00
• ANIMATION & SPECIAL EFFECTS
Tel-Animoprint Hot Press Outfit for moking titles,
new $435.00
With Electronic Control $495.00
S.O.S. Professional Titler and Speciol Effects Kit.
New— TG II $175.00
TG III $225.00
TG IV $325.00
Fomous Tel-Animo-Scole. Standard of animation in-
dustry. Regularly $2.50. New $1.25
Peterson Massive Animation Stand with motorized
$6,500 value, like
all
liding celbo
$2750.00
:ular fluorescent lite-
:roting) $14.95
Mo
-Richoi
LIGHTING EQUIPMENT
120 Amp M,
901
lid 12 bulbs
ith Grid & Cobli
Iron
e Airport Borlite
$1,160
$695.00
, 3 quadruple heads
stand. $300.00 value.
Like new $59.95
B&M 15 foot stands only $19.95
Kliegl 5000W Sr. Spots on stands with casters.
Fine condition $149.50
Kliegl 5000W Sr. Spots less stands. Good. $119.50
KNOCKDOWN PRICES ON FAMOUS GATOR GRIPS,
BRAND NEW.
Gator Grip, basic unit $ 2.75
Gator Grip with socket, 9' cord & switch, $ 3.75
Gotor Grip with socket, 9' cord & Reflector $ 4,95
Gator Grip w socket, 9' cord, borndoors $12.50
MR Twin-Arc Brood on heavy stand, with ballast.
35,/40 omps, $300 value. Good condition. $49.50
Cukoloris Shadow lighting Sets— 3 Cookies 6lade,
Flog. Target. $25 value. New $16.95
Dulling Sproy — kills glare ond onnoying high-lights,
12-oz. con, res- $1.95. Fresh stock $1.49
GE lamps, oil New,
lOOOW T20 C13 Mogul Screw, Reg. $7.90 $2,95
lOOOW G48 C13 Mog. Bipost. Reg. $15.25, $6.95
2100W T24 Mogul Bipost 60V Reg. $22.50 $7.95
S-lite Double Broads on stands, $145.00 value.
Good condition $89.50
Colortron Spot Heods with barndoors. Excel. $14.95
MR 5000W #414 Solor Spot on stand. Excellent
condition $195.00
MR 2000W #410 Solor Spot on stond. Excellent
condition $99.50
B&M 2000W Spot on stand. Excellent cond. $99.50
B&M Double Brood on stond. Fine condition. $ 67.50
MR Type 16 Cinelite on stand. Excel, cond. $ 39.95
B&M 730 W Baby Keg, less stand. Excellent con-
dition $39.95
B&M Single Side Flood 10 x 12, less stand. Fine
condition $ 24.50
Three 10KVA Transformers with controls and 25'
wire coble, all mounted on cort. Good , $195.00
Ne
el FIc
onds
ondil
$ 29.95
• RECORDING EQUIPMENT
Single System 35miT
comero with golv
Stephens Trusonic W
ecording Head for B&H 2709
.meter, like new . . . .$395.00
less Mike Outfit. Has 2 -in-
r. $1,500 value'.
$695.00
n Optical Recording Heads,
RCA Photophone
with 2-1000' magazines; opticol system; galvano-
meter; less motor. No license required. Good
condition $2995.00
$525 value, like new
Auricon RT80 Double System Op
NR24 amplifier; mike and cob
ally. Good condition
Western Electric 639 Cordioid M
$236 volue. Good condition.
Magnetic Ploybock Unit for 35mm
lith
$169.50
lographs,
$495.00
Reeves 35mm Optical Recorder, with footage coun
ter; tachometer; glowlomp; amplifier; mixer
Originally $5,000. Needs repoirs $195.01
• PROJECTORS, BACKGROUND,
SCREENING and PREVIEW
Bodde 2000W P3AC Background Process Proiecto
ir Syncro-Dynamic 35mm Theoire
ijectors. Heovy Pedestal. 3000'
ilt-in High Fidelity soundheod. le
nphouse. Originally $1,500. New
$495.00
s Outfit.
35n
und Pri
$395.00
complete.
$495.00
nplifler and speaker,
cond Acme Projector, odd $300,001
5mm Sound Projectors. With 2000' mogo
lens; built. in soundheod; 1 0OOW lamp
Excellent condition $195.00
igot
ng, prt
DeVry Due
$6,000 '
Ampro Arc
GPL PA-100A 16.
■ting, $3,:i ra
'i°" I9«i
ictlon ond Sound Outfit.
Rebuilt like new M^i
I Sound Projector with Hinlei.
pedestal; 30A rectifier; 5, oe
okers. Excellent condition (841
ojectors (Ampro, B&H, ' |„|
i'io". ''"•" U«l
TV Sound Projector Ih
e-omp.; oil on one pedestii Co
inutes running (3600' re'.
Slightly used 139,. :
ssional 16mm Anomorph To
tl6'
• EDITING EQUIPMEN
Zeiss Moviescop 16mm Viewers with bosend '
cision Optical Sound Reader.
List Price $310.00. New (»■
S.O.S. Jr. 16mm Action Viewer (Zeiss Mijeio
List Price $125. New ,\^
S.O.S. Sr, 16mm Action Viewer, large 3"x oii
with hold-down pressure pads. New Dem,;tro
limited quantity !1J,
Micro motorized 16mm picture viewer, ih I
switch, $250 value. Good condition.., %i
Kinevox Magnetic Sound Reader lakes 17 lii
ond V4" lope. Demonstrotor, like new (II1
Filmline 16'35mm Opticol Sound Reader, tin
condition Ml
Neumade T-159-R Editing Table with light k, e ■
4B"x28"xl0" high. Originally $127.50, W,
Ne
node 35ir
with footoge
Fondo 35mm I
' J*
. . . . $4'
Go«$S.'.
35
Edit
MOVIOLAS and EDITII3
MACHINES
UCS 3"x4" pi
No
,691
dubbing, sync
counters. Proj<
drive 6, 60 fps
! — does matching, pott-
g, etc. Footage o fn
IIP 5"x7" picture, oris
lani 24 fps, 2000' loltl
I" flanges. ConnolloiWi
film. $3,000
>alue
. Recently
rebu
II,,,'
Dviolos UOCS
sound. $1,800
Con
volu
posite 3'/!
e. Excellent
cond
lion,!l
mm Moviolas
malic tokeups
(Add $125.00
with
lor
3" Magni
viceoble cor
31/4 "x4" vie
fled
dilio
Plctu'
n, , ,'
sere')
jviolo DPV 35ni
image. Silent,
on stand with
m P
with
eview Mach
variable spe
lers. Origin
ne p
ed m
ally
oiecS
miolo CPH 35m
m P
eview Much
ne th
• CUTTING ROOM EQUIPAiN
B&H 35mm hand splicers, $25.00 volue. Go $4
Griswold 35mm splicers R-2. Good conditio$11
Geored 35mm rewi
16mm rewir
Neumade AS-16 Fil
$4.00 value. New
SOSofI Editing Glo
Medium weight,
Reddy-Eddy Film E.
ZJlie tJjefiarttnent ^tore of the 1 1 lotion /- iciure J/ndiiitru.
S.O.S. CINEMA SUPPLY CORP. -."jr/
Dept. H, B02 WEST 52n(l STREET, NEW YORK 19, N. Y. "^af
Phone: Plaza 7-0440 CoWe: SOSOUND -_
HUIREI
OF THE
SPIAl
(not aerti
WritcVin
Pho KO'
Nds,
ESTERN BRANCH — 6331 Hollywood Boulevard, Hollywood 28, California — Telephone: Hollywood 7-2124 :^:
BUSINESS SCREEN MAGAZINE
i
ARANCE!!
umade film storage racks and cabinels:
MM-102 Cabinets — hold 100-400' 16mm reel
Originally $195. Good condition .,.$ 99. i
«M-184 Cabinels — hold 250400' 16mm reel
Originally $330. Good Condition ... $1 49.;
?K-102 Rocks— hold 1021000' 35mm reels, (ov
200-400' I6mml Reg. $165. New.. ,.$87.:
'■ Film Splicers, non-magnetic, butt or lop c
j!es 8'16,'35.'70mm. Deluxe Model. New $69.:
Hi. Model, new $62. (
8 'I6mm Film Splicers non-mognelic. butt splic
.lew $50.(
8/16mm Film Tape Splicer— New $34.'
n-Kleen Labels, box of 1000. 35mm $1 .'
6mm $1-1
tors rozor blades, finest Quality,
•e, 1000 $22.50 Per 100 $2.1
■I Hot Foot Pedestal Splicers. 35mm. Excelle
ondition $695.(
lombination 16/35. Excellent Condition. $895. (
no Morking Crayons, brown, Vj price.
2 rolls, each .,$1.59; 36 rolls, each $1 .!
'2", per roll $2.(
2 rolls, eoch . $2.38; 36 rolls, each $2.;
• REELS, CANS, FILM CASES
ft 16mm cons like new. 500 for ... .$39.95
00 for $9.50; 20 for $ 2.00
mode 6" combination 16/35mm stripping flanges.
ound keyway. New. Shelfworn $2.95
35rT
flln
ne hand. All
Flii
-open,
(100
Shii
en Lo
New
400' 800' 1200' 1600' 2000'
■el $1.10 $1.35 $1.50 $1.75 $2.00
;.el 1.20 1.55 1.65 1.95 2.35
el 1.35 1-75 1.80 2.10 2.55
■el 1.50 2.25 2.05 2.35 2-75
4dd 15c for handle. Prices F.O.B. Hollywood
:.p;ng Coses, Metal, for 10-16mm 400' reels.
jrplui $ .29
1 i. 35mm 2,000' Aluminum, New $4.95
sed $2.49
i s, 35mm 2,000' Wire, New, $3.50; Used, $1.75
Is, 35mm 2,000' Spring Type, Used $.95
Is, 35mm 2,000' Exchange Type, Used ....$.79
Is, 35mm 1,000' Exchange Type, Used ,.,,$.59
i EYEMO 35r.
100'
MAKE YOUR CHOICE EARLY!
WIRE OR PHONE FOR INFORMATION!
—These Clossouts Won't Be Here Long!
I • PRINTERS
C| ie 35mm sound and picture printer. Molipo
odel with light changer. $8,000 value. Good
i,s.is) $1495.00
lAe Optical Duol Head 35mm Step Printer. Cine-
> ,.lor. Ofiginol cost $14,000. Exc. cond. $3995.00
fcie Opticol Reduction Soundlrock Printer 35 16-
I'm. Includes sync, motor and generator.
l|-,500 value. Reconditioned $1995.00
■I Model D 35mm feed and takeup sprockets.
|J!W, half price $29.50
•X 16mm Automotic Step Printer. Two positive
Inting machines on one pedestal. 2-40 scene
lomatic light change controls. Original cost
,000. Good (os-isl $1295.00
iplex 16mm Automatic Step Printer, os above,
conditioned $2495.00
color Double Head 35mm Step Printer with
tomatic light change and timing device. Original
St $12,000. Excellent condition $3375.00
35/1 6mm Picture Reduction Printer with 400W
mp, blower cooled and variable speed motor.
built $4995.00
matic Sub-titling Machine with waxer, printer
pd; etcher; dryers; de-waxer; washer; squeegee.
iprints 150 stencils in one lood. Speed 60' per
mule, plus. $25,000 to build. Ne^ $9995.00
• FILM PROCESSORS
ton KIA 16mm reversol processor with refrigero-
lemperature controls; recirculation; air pump.
condition $1495.00
-Feorless 16mm daylight loading magazines
II HF processors. $300 value. Good condi-
$79.50
Houston K-3 Processor, 16mm neg/pos/reversol,
with refrigeration; temperature controls; recircula-
tion; air pump; stainless steel construction. Re-
built like new $3195.00
Bridgamatic Jr. 16mm neg/pos. Includes air pump;
drain pump; stapler, $1,600 value. Good $975.00
Houston 35mm N-1 Processors, neg/pos,, with re
frige
ol. Speeds up to 1200' per hour. Govern-
ment paid $10,000. Reconditioned. .. $1995.00
Houston Rubber Squeegees, soft, pliable wiper
blades for 16 or 35mm processor or cleoners.
New, per dozen ... $1 .50; per 100... $9.00
Micro Record l6/35mm daylight outomatic proces-
sors with 3 nesting tanks, motor driven. Demon-
strators $136.95
Stineman 16/35mm Developing Outfits, 200' in case,
complete with loading device. $200 value. New,
surplus $99.75
Stineman Drying Docks, 200' 35mm capacity (use-
able for 16mm). Complete with wood cose.
$16.00 value. New, surplus $7.95
Bridgomotic Jr. Model K 16mm neg/pos., with spray
wosh; rotary oir compressor; Graham variable
speed tronsmission. Reconditioned $1225.00
Chemical Mixing Tank, stainless steel, capacity 110
gallons, mounted on angle iron stand.
$163 value. Like new $139.50
• LABORATORY EQUIPMENT
Eostmon Mork ll-B Time Scale Sensitometer. Motor
driven drum ond density wedges. Con be converted
for color into Mark 1 -B with step tablets instead
of drum. $3,000 value, (as-is) $895.00
Eostmon Electric 35mm Film Waxing Mochine with
heating element and motor. $1,500 value. Re-
built $795.00
Herrnfeld 1205 Scene Tester for B&W. Similar to
Cinex. Color correction filter combinations ovoil-
oble. Government surplus, looks complete.
$2,500 value $695.00
SOSOLVEX cleans, revitalizes film. Anti-static, dries
immediately. Safe, no dongerous fumes. No car-
bon-tet. Non-toxic, non-inflammable. 1 Ql. trial
size $2.25; 1 Gal. cons, $6.95; 5 Gal. cans,
per gal., $5.95; 55 Gal. drums, per gal. . .$4.95
Heavy duty 35mm Loop Attachments. Boll bearing
rollers. For elevators in lab or sound recording.
Cost $500 lo build, like new $195.00
Moy 35mm Film Edge Numbering Machine, Excellent
condition $1495.00
New CL-2 Neumade 35mm cleaning machines— 2000'
capacity. $425 reg. Surplus. Like new. $295.00
(for conversion to 16/35mm add $50,001
Mourer Film Gauge, measures shrinkoge or stretching
of 8/16/35mm film to 0.5% $200 value. Like
new $69.95
• TECHNICAL BOOKS, Reduced
American Cinemotogropher Hondbooks — 8th Ed. ,
$2.35
UFPA Glossary of Production Terms $.50
NAVED Reference Projection Manual $.25
Understanding Theatre Television — Nadell $.25
Motion Picture Theatre Management— Carver $3.49
The Audio-Visuol Reader — Kinder & McClusky $5.25
Elements of Mathematics for Radio, TV & Electronics
— Fischer & Jacobs $6.25
TV Stations — Duschinsky $10.95
Stage Lighting— Benthom $6.95
Television Writing & Selling — Roberts $5.25
Handbook of Broadcasting— Abbot & Rider. $8. 25
A Grommor of the Film — Spottiswoode $3.50
• MISCELLANEOUS
Directors Chairs folding, hordwood, convas seat
and back. White with red or block with white
canvas. New $10.95
Highly refined lubricating oil for cameras, Moviolos,
printers, recorders, projectors, etc. Per gal $.95
Veeder Root 3-Digit Counters, ratchet type with re-
set. $20.00 volue. Government surplus. New $1.95
3 Digits; non-reset, counts 1/10's, adds and sub-
tracts, used $1.95
Spirit Levels with mounting flange. Surplus ..$.49
Storage Utility Boxes, two sections with heavy-duty
handles and clasps. Size 1 6"xl 4"x9'A". Excellent
condition., $2.75 each; 2 for $5.00
Syringe Type Oilers, visible oil supply. New $1.49
DO YOU HAVE THE LATEST
S.O.S. CATALOG?
Everything in Motion Picture and T.V. Pro
duction Equipment. 8,000 listings— 500 illus
trotions — 176 pages. FREE to oil Film Pro
ducers. Film Lobs., TV Stotions, Governmen
Agancies, Industrial Organizations, Educo
tional Institutions, Cinemotogrophers, Etc
Send request on compony letterhead.
Film Record of Missile Research
■A- Production of a technical film
report, Re-entry Nose Cone Re-
covery Systems by Cinefonics, Inc.,
a division of Cook Electric Co., of
Chicago, demonstrates the effec-
tiveness with which sound motion
pictures can be used for the inter-
change of scientific information in
our research and development de-
fense effort.
This film tells the story of the
development by Cook Research
Laboratories of the system for
recovery of missile nose cones re-
turning from outer space. Devel-
opment tests took place over a
period of more than a year in
widely separated places — Southern
California, suburban Chicago, Ala-
bama, Florida and the South
Atlantic ocean.
No scientist could travel in time
or distance to observe all these
activities. Yet in less than 30
minutes the film draws them to-
gether in a cohesive story which
makes clear:
1 . The problems involved in the
development of this system.
2. The development and test ac-
tivities necessary to solve these
problems.
3. The construction and testing
of the recovery system.
4. The successful use of the
system to recover the cone from
the Atlantic ocean test range.
Although production of such a
film normally requires several
months, Cinefonics produced Re-
entry Nose Cone Recovery Sys-
tems in just three weeks.
Within a few hours after the
final recording session in the Mor-
ton Grove studios, the film was
shown to scientific personnel of a
related ballistic missile program in
the east. By means of this unusual
form of technical reporting, our
nation's ballistic missUe develop-
ment effort was expedited.
Charles O. Probst, president of
Cinefonics, Inc., directed the film's
production and was responsible for
script and narration. Lido Andreoni
and Lamar Bloodworth handled
photography, editing and sound,
working with engineer Hal Wacke-
lin and Don Zimay.
Photographed by Cinefonics for
the Army, the film has been re-
leased by the Department of D
fense for tv showings.
For the science-minded, ti
over-all nose cone recovery syste
has three basic jobs to do:
After the nose cone re-ente
the earth's atmosphere, the reco
ery device slows it up so it woi
smash when it hits the water.
The device also supports tl
nose cone in the water for as loi
as 48 hours; and provides a sign
system so it can be found ai
brought back for further stud
The cone also spreads a shark r
pellant so that U. S. Navy me
who have to retrieve it, can do
without hazard from this sourc
Below: film sequence shows ste^
in missile nose cone recovery.
NUMBER
VOLUME 19
u
bene: uriisi'\ sketch sli»\\\s airuni;ement of one of jour "Aioins jor
'cue" theatres in U.S. e.xhihit at Geneva, with Uin^iiage controls.
U.S. Atom Theatres at Geneva
lul+l-Vox Sound System Gives Viewers Choice of 4 Languages
V T THE Recent second inter-
*■ national "Atoms for Peace"
inference in Geneva, the United
ates government presented a pro-
am of 44 technical motion pic-
res as a part of its effort to bring
lout the widest possible extension
information on the peaceful ap-
ications of atomic energy (see
jsiNEss Screen, Issue 5, Vol-
ne 19, 1958, page 29).
The scientists from 61 nations
id nine specialized agencies of
e United Nations who attended
e conference were able to hear
e film presentations in their
loice of the four official languages
the UN — English, French, Rus-
in and Spanish — by means of a
n i q u e four-track "Multi-Vox"
agnetic sound system designed
id built by the Los Angeles Divi-
Dn of the Lytle Engineering
ampany.
Information on the technical de-
ils and operation of the Multi-
ox system should be of interest
American companies which
ive export departments, and
hich have motion pictures they
ould like to show to multi-lingual
idiences; and to companies with
1 audience of salesmen and engi-
;ers, for instance, to whom they
ould like to get across two or
elow: theatres in use durinti Ge-
'va meeting. U.S. exhibit ad-
ined Palais dc\ Nations, site of
•rinal sessions.
more different kinds of information
at a single showing.
As set up at Geneva, the Multi-
Vox system rear-projected a pic-
ture on a specially designed polar-
oid screen 36" x 48" in size, and
the sound system utilized four
magnetic 100 mil film tracks on a
single head.
This system was equipped with
Above: Multi-Vo.x pedestal unit
has headset, language selector, and
volume control.
a special electronic "Go — No-Go"
coding system, with special codes
punched into the film and sound
track to enable the operators to
get the correct sound track on with
the correct film. The sound tracks
were on 16mm magnetic film, and
the picture track was on Eastman
KCO film.
Seven RCA Senior sound model
16mm projectors, modified to op-
erate with the special four-language
magnetic sound track, were used
with the Multi-Vox system. A
Lytle-designed interlock control
unit on each projector was used to
simultaneously start the projector
and the four separate sound tracks.
A safety interlock, incorporated in
the control unit, insured synchro-
nization of sound and picture.
At Geneva, the four individual
Multi-Vox theatres were located in
the technical section of the United
States exhibit, on a special mezza-
nine built above the other exhibits.
Each theatre seated 14 people,
with headphones and a language
control unit at each seat. Five ad-
ditional units were spaced along a
railing behind the last row of seats,
for the convenience of passersby.
As another convenience, the
catalog number of the film being
Above: rear-projection unit. The
interlock control under RCA pro-
jector synchronizes sound and film.
shown was indicated in a square to
the left of the screen; below it was
the number of the film scheduled
to be shown next.
Entering the U.S. exhibit at
Geneva, visitors were given a cat-
alog from which they selected the
motion pictures they wished to see.
They gave their selection, by num-
ber, to the exhibit hostess, who
directed them to the theatre in
which it was to be shown. If none
of the four theatres was available
immediately, the visitor was given
an appointment for a later show-
ing.
To operate the individual Multi-
Vox unit, the visitor simply turned
the upper language-selector knob
to the language of his choice. Vol-
ume was controlled by the lower
knob.
The Multi-Vox theatres alone
attracted 15,000 spectators, and
the theatres had 1,800 showings
of the 44 U.S. atomic energy films.
Lytle took its own engineers to
Geneva to operate the Multi-Vox
system. Project engineer for the
company was James L. Gaylord,
manager of the Los Angeles Divi-
sion. Howard M. Tremaine was
operating engineer and Forrest B.
Jacquart assistant operating engi-
neer. 9
lAVA AT PRINCETON:
(continued from page 36)
research and development work on
audio and visual apparatus includ-
ing a new film projector with non-
intermittent action for use in tele-
vision film scanning. A new Bell
Laboratories" color film on The
Transistor was previewed as an
opening program event during the
visit.
A featured event at the Prince-
ton Inn was the informal presenta-
tion by Joe Glaser, Educational
Director of the United Rubber
Workers, AFL-CIO, who told how
unions use music in the labor
movement. He traced the historical
antecedents of labor music, de-
scribing its songs as an important
force in creating labor solidarity,
particularly on the early frontiers
of the movement as in the South
and Near South states years ago.
An accomplished folk-singer,
Mr. Glaser illustrated his text with
stirring music out of the past and
near-present. "Good songs came
out of the areas and times where
labor fought hardest," he said.
"Workers don't sing as much in
these days of contract renewals
with their complicated formulas."
Back in 1905, Mr. Glaser said,
when the average worker in some «
industries was putting in 56 hours
for $ 1 1 a week and not a paid
holiday in the country, such groups
as the Industrial Workers of the
World successfully fanned the
flames of discontent with such
songs as "Dump the Bosses Off
Your Back" (to the tune of "What
a Friend We Have in Jesus").
Mr. Glaser, who sang the songs
accompanied by his guitar, obvi-
ously enjoyed his tongue-in-cheek
jibes at the assembled JAVA capi-
talists and they, in turn, gave him
a rousing ovation.
Other member presentations and
useful topical go-around programs
included a talk by Roy R. Mum-
ma, U. S. Steel Corporation, on
"Selecting Color for Visuals" and
a case report on "How A-V Sells
TCP" by Frank Brown of the Shell
Oil Company. A pre-television
premiere of the latest Bell System
film in its widely-heralded Science
Series was presented as lAVA
viewed Gateway to the Mind.
Frank Greenleaf, president of the
organization, introduced Gov.
Meyner. Members Bill Stern
(American Telephone & Tele-
graph) and Alden Livingston (E.
I. DuPont) were program chair-
men in charge of the Eastern event.
The annual Spring Meeting of
lAVA in 1959 was announced for
Chicago next May. R*
BUSINESS SCREEN MAGAZINE
Teamed to ptoduee
tot
In 1958 ... ^
the SINCLAIR Dealer Meeting Film:
THE BEST APPROACH
ATLAS FILM CORPORATION
Producers of Quality Motion Pictures, Sound Slide films, Theatrical Shorts, TV Commercials
ESTA BUSHED 1913
nil SOUTH BOULEVARD, OAK PARK, ILLINOIS • CHICAGO PHONE: AUSTIN 7-8620
OFFICES IN CHICAGO, WASHINGTON, D. C, AND HOLLYWOOD
m Points Up Importance
Reliability in Small Parts
New demands on product and
oducer in the "age of reliability"
J entertainingly depicted in The
arch for Reliability, a 16mm
und and color industrial motion
:ture produced by Standard
essed Steel Co. The 28-minute
m is believed to be the first to
ke a broad view of the pressures
r higher reliability in all of in-
stry.
The narrated documentary is
sed on a successful SPS booklet
1 the subject which has been
dely distributed by industry to
What's IVew in SponsDred Pictures
Current Motion Pictures for Business and Government
Shooting scene jar SPS film.
employees and suppliers. Basic
cme of the film — and the book-
; — is that today's world is in-
easingly "an automated, electron-
iliy regulated wonderland of
;hnical wizardry."
In this swifter-paced, more com-
ex environment (the film points
It ) there is less and less room for
ror. Increasingly, all the parts
ust work, even the seemingly in-
mificant ones. The pressure is
r ever-mounting reliability — a re-
ibility which now has a more pre-
se, and even mathematical mean-
er
The need for high reliability is
)t limited to the military and to
issiles and electronics — fields
tiere the subject has recently
■olved as a branch of engineering
-but extends to all phases of pro-
iction for industry and for the
:ncral public as well.
Some examples of the growing
iportance of reliability-oriented
inking cited and dramatized in
e film include: the mid-fight tv
t blackout; the wash-day washer
eakdown; and in general, the es-
nated annual consumers' bill of
20 billion for service and repairs.
The film underscores the im-
irtance of the human factor in
le reliability equation. But it also
lakes a good case for a closer
;rutiny of the little things, the
liscellaneous small parts which,
I weakest-link-of-the-chain fash-
in, are as important as the big
arts in determining over-all prod-
ct reliability.
The film is of particular interest
to designers, product engineers, in-
dustrial quality control and pro-
duction people, and top manage-
ment in general.
Requests for group showings
should be made to A. W. Scott,
Advertising Dept., Standard
Pressed Steel Co., Jenkintown,
Pennsylvania. ©■
* * *
North Dakota Tells the Story
Of its Advantages in a Film
M North Dakota is a new addition
to the list of states which are us-
ing motion pictures to tell the story
of their industrial, agricultural and
recreational advantages. North Da-
kola . . . the Changing Picture, a
27-minute 16mm sound-color film
produced by Bill Snyder Film Pro-
ductions for the Greater North
Dakota Association, captures the
color and excitement of one of
America's most interesting but lit-
tle-known states.
From its fat cattle herds to its
lush wheat farms . . . from its oil
wells and its industry to its scenic
tourist attractions . . . from the
cowboy on the trail to its busy cit-
ies .. . from its hunting and fish-
ing to its cultural life, North
Dakota presents a profile of the
state's people, its climate, and its
great potential for the future.
Prints are available for free
showings to clubs and other organ-
izations and for use by tv stations
as public service program mate-
rial. Requests should be addressed
to Greater North Dakota Associa-
tion, Box 1781, Fargo, North Da-
kota, t-
.!^jiljJJljliM KmhMl^^^f^^^^
>^JjM<^]
BUSINESS FILM PRODUCERS
f!
*
FULLY EQUIPPED FACILITIES
AND SOUND STAGE
6063 Sunset Boulevard
Holly^'ood 28 • California
Hollywood 4-3183
New Film Will Help Explain
Machine Tools to the Public
, One Hoe for Makwanga, a mo-
tion picture designed to tell the
story of machine tools to the gen-
eral public, is now in production
for the National Machine Tool
Builders' Association.
"There has long been a need for
some means of acquainting more
people with the nature and func-
tion of machine tools," says A. V.
Bodine, association president.
"They are basic both to our stand-
ard of living and to our national
defense; and yet thousands of peo-
ple do not know what they are or
what they do."
The film is being produced for
the association by Reid H. Ray
Film Industries, Inc., from a script
by Oevesti Granducci, Inc. John
Lytle, Dayton, Ohio, is serving the
association as technical advisor on
the project.
One Hoe for Makwanga takes
its title from Makwanga, a tiny
village in the heart of Africa, where
crude agricultural implements are
still being made by the most primi-
tive methods. In Makwanga it takes
a whole day to make a single hoe.
The film will open with actual
scenes made in Makwanga by the
producer's cameramen, then switch
to present-day American mass-
production methods with emphasis
on the importance of machine tools
to both our civilian standard of
living and our national defense.
The film is expected to be re-
leased early in 1959. It will be
made available to business, civic,
social and school groups on a free-
loan basis.
Planning of the film has been in
the hands of a special NMTBA
committee, chairmanned by Rowell
A. McClencghan, advertising man-
ager of the Barber-Colman Com-
pany.
Other committee members are:
Ross T. Beime, advertising man-
ager, Giddings & Lewis Machine
Tool Company; Harry H. Gotberg,
vice-president, engineering and re-
search, Colonial Broach & Machine
Company; James T. Harrington,
secretary, E. W. Bliss Company;
Alphons J. John, manager, em-
ployee and community relations,
Kearney & Trecker Corporation;
Robert D. Lawson, vice-president
and sales manager. Grinding Ma-
chine Division, Norton Company;
Carl J. Linxweiler, advertising and
sales promotion manager. The
Sheffield Corp.; Frank W. Pen-
singer, advertising manager. The
Monarch Machine Tool Co.;
Charles M. Reesey, vice-president,
Cincinnati Milling Machine Co. ^
BUSINESS SCREEN MAGAZINE
"Solid Gold Hours" Previewed
For British Sales Executives
ik D a r t n e 1 1 Corporation's new
color motion picture, Solid Gold
Hours, and its new sound slidefilm
series, Human Relations in Selling,
were previewed for leading British
sales managers and industrialists
by Gordon Fyfe, Dartnell vice-
president, during a combined busi-
ness-vacation trip to England re-
cently.
The films were shown at two
meetings in the new National Film
Theatre, London, arranged jointly
by the G. B Film Library, dis-
tributor of Dartnell's sales training
materials in the United Kingdom,
and the London Branch of the In-
corporated Sales Managers' Asso-
ciation. Approximately 1,000 per-
sons attended the two meetings.
Interest in the film presentations
indicates that British industry and
commerce are solidly behind the
idea of the value of visual aids for
sales training.
During his stay in England, Mr.
Fyfe visited the G. B. Film Library
and toured Rank Precision In-
dustries Ltd.'s factory at Mitchel-
dean, Gloucestershire, where cine
cameras, projectors and other
equipment in the G. B.-Bell &
Howell line arc manufactured.
At Perivale, Middlesex, Mr.
Fyfe inspected the G. B. Library's
film distribution facilities, including
its record-keeping and film-inspec-
tion departments and a new "Vis-
tem" system, a centralized clearing-
house for recording booking orders
from schools, universities, hospit-
als, church and civic organizations,
and business and industrial firms.
The G. B. Film Library, a unit
of the J. Arthur Rank Organiza-
tion, has recently added new film
laboratory facilities for producers.
* ♦ *
New Film on Youth Fitness is
Aimed at School, Civic Groups
it A 16nim motion picture in
sound and color on Youth Fitness
is being produced for The Athletic
Institute, Chicago, by Dallas Jones
Productions. Purpose of the film,
which is scheduled for release early
in 1959, is to increase the number
and improve the quality of youth
fitness programs throughout the
United States.
Intended primarily for showings
before PTA groups, school boards,
civic organizations and similar au-
diences, the film also will be avail-
able for general audiences and
youth groups.
Information on showings may
be obtained through The Athletic
Institute, 209 S. State St., Chicago.
riNER WORKMANSHIP MEANS
LONGER PROJECTOR LIFE
operation of projector Diecliaiinnn in "run-in" cabinet is one of
many quality controls that assures long life of I'ictor projectors.
Victor sets highest standards for projector quality
Victor 16mm sound projectors have justly
earned a reputation for turning in extra years
of trouble-free service. Just take a look at any
new Victor to see why — and you'll find the
answer in quality workmanship and materials
that meet the most rigid specifications.
For example, every projector mechanism is
operated continually for 6 hours to check
performance before complete assembly. Each
amplifier is fully tested with a battery of
electronic instruments. Sapphire-tipped film
shuttles are individually inspected under high
magnification. Measurements of light output
and movement of film over sound drum are
made for every projector to assure brightest
pictures and clearest sound.
This kind of attention to detail has always
paid off in greater dependability and lower
maintenance costs with Victor projectors. So
compare workmanship before you order your
next projector — and you'll be sure to
specify Victor.
NEW VICTORS
FOR OLD — FREE
We wish to obt.iin the ten oldest Victor
sound-oii-film projectors still in use — and
offer to exchange them for brand-new Victor
Assembly 10 models at absolutely no cost. If
you believe that your Victor qualifies, simply
fill out coupon and mail before this offer
expires on December 31, 1958.
MAIL BEFORE DEC. 31, 1958 BS 3
Victor Animatograph Corporation • Division of Kalart • Plainville, Conn.
I believe that the follouing Victor sound-onfilm projector is one of the
10 oldest still in use:
Model Serial No
Name
Position
Address
City
Zone State .
NUMBER 7
VOLUME 19
f Im graph cs nc.
INDUSTRIAL FILMS
television graphics inc,
TELEVISION COMMERCIALS
245 W. 55 ST,, N.Y.C, / JUDSON 6-1922
BUSINESS SCREEN EXECUTIVE
low it is AVAILABLE!
16mm
[KTACHROME
blowup
to
35mni
EASTMAN
COLOR
NEGATIVE
The introduction of 16mm EKTA-
CHROME color film now enables
an improved quality blowup to
35mm theatrical size EASTMAN-
COLOR. For those who prefer qual-
ity at a lower cost we can help
you to save on your productions.
CINEMA RESEARCH, INC.
Please send for illustrated brochure
of prices and services
optical effects
art titles inserts
35mm 16mm
716 N LA BREA HOllYWOOD 38, CALIF.
WEbster 3-9301
Bergmann, Whitesell Named
Vice-Presidents at Transfllm
i< Robert Bergmann has been ap-
pointed vice-president in charge of
the TV division and Thomas
Whitesell has been named vice-
president in charge of motion pic-
ture production at Transhlm In-
Thomas Whitesell, Transfilm VP
corporated, it was announced by
William Miesegaes, president of
the company.
Bergmann, formerly a producer-
account executive, joined Trans-
film two and a half years ago.
Prior to that he was head of radio-
tv at Norman, Craig and Kummel
advertising agency, and also oper-
ated his own tv show packaging
firm.
Whitesell, formerly senior pro-
ducer, has been with Transfilm
three and a half years, and prior
to that produced The Joe Louis
Story and Canyon Crossroads, both
released by United Artists. B'
William R. Johnson Appointed
Exec. V.P. at Lewis & Martin
M Appointment of William R.
Johnson as executive vice-president
of Lewis & Martin, Inc., Chicago,
has been announced by Herschell
G. Lewis, president. Johnson form-
erly was president of Flicka Films
and prior to that worked for Kling
Film Productions, Chicago. 9'
Levy Heads Chicago Office of
Robert Lawrence Productions
■■' Robert L. Lawrence, president
of Robert Lawrence Productions
of New York City and Toronto,
Canada, and Lawrence-Schnitzer
Productions, Inc., Hollywood, has
announced the opening of a Chi-
cago oftice, to be headed by Len
Levy as executive producer.
Levy formerly was executive
producer at Kling Film Produc-
tions, Chicago. He holds a graduate
degree in advertisinc. The office
will provide closer contact and
better liaison for Lawrence ac-
counts in the midwest area. 5S'
Sidney Barger Joins Po'ragon
Pictures, Inc. as General Mgr.
A Appointment of Sidney Barger
as general manager of Paragon Pic-
lures, Inc., Evanston, Illinois, has
been announced by Robert Laugh-
iin, president.
Barger's credits include work in
films, tv and radio where he held
such positions as writer, producer
and director of film operations. He
also served as a Navy combat pho-
tographer.
Most recently he worked for sta-
tion WYWD in Columbus.
Ohio. f'
* * *
Perry King Joins Convair
Perry King, one of the founders
and for the past 1 2 years president
of Polaris Pictures, Hollywood,
has announced his appointment as
motion picture supervisor of Con-
vair, a division of General Dy-
namics Corp. His headquarters will
be at Convair's Fort Worth, Texas
plant. Polaris Pictures will con-
tinue as an independent film pro-
duction company. New officers
have not as yet been announced.
Current film commitments will be
handled by John Nash and Mere-
dith Nicholson of the company, ft
WE I OVER
THE WORLD
Our "growing pains" take us
everywhere, and we point with
pride to some of the clients
we have served :
— a trade industry group with
headquarters in Boston ;
— a world-wide industrial or-
ganization with headquar-
ters in Chicago;
— a leading television company
in Hollywood;
— an international assignment
that took us to Europe.
Oi(r business is motion
pictures.
Wf KNOW our business.
STARK FILMS
Producers of
Motion Pictures that sell
Howard & Center Streets
BALTIMORE 1, MARYLAND
First Choice of Industry
Is Business Screen Magazine
BUSINESS SCREEN MAGAZINE
H. C. Kjeldsen
to Orlando
H. C. Kjeldsen Will Manage
Byron's New Florida OfFice
<^ Byron, Inc., film laboratory,
has announced the opening of a
branch office at 1226 East Colonial
Drive, Orlando, Florida, to provide
better service to the company's cli-
ents in southeastern states.
Holger C. Kjeldsen, senior ed-
itor and supervisor for special
projects in Byron's Washington.
D. C. office, will be in charge of
the Orlando office, which will of-
fer complete editing facilities and
technical counsel service. Kjeldsen
has had more than 20 years of
experience in production, editing
and other phases of laboratory op-
eration, the last six with Byron.
Byron's headquarters laboratory
in Washington recently was ex-
panded to include what the com-
pany says is the largest and most
Is Your Film
• Scratched?
• Dirty?
• Brittle?
• Stained?
• Worn?
• Rainy?
• Damaged?
Then why not try
m m Dociofts
Specialists in the Science of
FILM REJUVENATION
RAPIDWELD Process for:
• Scratch-Removal • Dirt
• Abrasions • "Rain"
rapid
FILM TECHNIQUE
37-02A 27th Street, Long Island City 1, N. Y.
Founded 104(1
Send Sot Free Brochure. ■'Facts on Film Care"
complete W e s t r e x commercial
sound system in the U. S. S'
Alexander Names Zone Mgrs.
To Supervise 1 1 Sales Areas
■«■ Appointment of 1 1 zone man-
agers to supervise its nationwide
local sales force has been an-
nounced by Alexander Film Co..
Colorado Springs. The managers
and their headquarters cities are:
Irving Saver. Norwood. Mass.;
David McWreath. Washington Pa.;
C. W. Goodnight, Lexington, Ky.;
W. G. Kirkscey. Memphis, Tenn.;
-lack C. Allen, Indianapolis, Ind.;
J. K. Boyle, Milwaukee, Wis.; J. L.
Lasswell, Kansas City, Mo.; Ralph
Bonar, Denver, Colo.; B. F. Ad-
cock, Dallas, Tex.; C. J. Dexter,
Hollywood, Calif.; and Al D.
Snead, Portland. Ore. ^
Hillhouse to San Francisco
M W. A. Hillhouse. formerly res-
ident sales vice-president in Chi-
cago for Alexander Film Co., Colo-
rado Springs, has been transferred
to a similar post in San Francisco.
He will be in charge of the sale
of the company's film and mer-
chandising programs to national
advertisers in the Bay area, with
offices at 444 California St., San
Francisco. ^'
Screen Cartoonists Guild
Holds Annual Film Festival
■w Ten producers of animated
films exhibited their latest styles
and techniques in tv commercials
and business films at the sixth an-
nual Screen Cartoonists Guild Film
Festival, held October 17 at the
Sheraton-West Hotel, Los Angeles.
The annual show is a non-com-
petitive event representing the
work of commercial animators and
entertainment cartoonists in the
Los Angeles area. Purpose is to
promote the work of the Guild's
membership to television adver-
tisers, advertising agencies and
members of the film industry. ^
Chicago Film Lab Now Has
35mm Registration Facilities
"> Chicago Film Laboratory, Inc.
now has facilities for making
35mm. registration fine grains and
registration high contrast prints
used in making optical negatvies.
This is the first time this service
has been made available to inde-
pendent producers in the Chicago
area. Prior to this, it had been
necessary for producers to ship
their negatives to New York or
Hollywood for registration prints
and the special effects negatives to
to be made from them. I!l'
SYLVANIA
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PROJECTION LAMPS...
for all makes . . . all types . . . in all siz
New Sylvania Ceramic Blue Tops are a'
in all standard sizes for any projector .
fill your exact requirements for clear,
brilliant projection.
Blue Tops offer these superior quali
Brighter . . . Ceramic Blue Tops won't scrai
chip or peel like ordinary painted tops .
machine-made filaments assure pictures
bright as life.
Cooler . . . Ceramic Blue Top is bonded to
glass for improved heat dissipation . . . i
operation assures longer lamp life.
Longer Lasting . . . Exclusive Sylvania sh0(
absorber construction protects filament;
vibration damage.
Use Sylvania Ceramic Blue Top in your f
. . . your slides and movies deserve the best!
Sylvania Electric Products, Inc., 1740 Broadway. New York 19, N. Y.
JT SYLVANIA
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OUR EXPERIENCE IS YOUR KEY TO
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$28.01
CAMART DUAL SOUND READER
Edit singlE and double system 16mm or 35mm optical sound.
Edit single system majnastripc or double system maonetic sound.
• Use with any 16mm motion picture
-| viewer to obtain perfect lip-sync
matching of picture to track. Mag-
netic or Optical model
(Viewer additional) .. $1 95.00
CAMART CORE
DISPENSER
Just what you've been looking for
for keeping plastic lab cores handy at
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1845 BROADWAY (at 60th St.) NEW YORK 23 • Ptaza 7-6977 • Coble: Co
NUMBER 7
VOLUME 19
■-<■ Motion pictures witii a Christ-
mas theme are always in great de-
mand during the holiday season,
for showings at programs for em-
ployees and their families or as
part of Christmas parties for chil-
dren held annually by civic, social
and fraternal groups.
As a service to these organiza-
tions, the Editors of Business
Screen list here a selection of
films especially suitable for show-
ing at Christmas time. The source
of each film is shown at the end
of the individual listing, and in-
formation as to whether it is avail-
able on a purchase, rental or free
loan basis. Complete addresses of
the various sources are given at
the end of the listings.
While all of the films except
those indicated as being on a free
loan basis may be purchased out-
right, most of them may also be
rented for individual screenings,
either directly from the source, or
through film rental libraries in
most of the larger cities throughout
the country. It is advisable to con-
tact local sources first, to see if the
film is available in your city on a
rental basis.
Because of the demand foi
"'Christmas" films during the hol-
iday season, bookings should be
reserved as far in advance as pos-
sible, to avoid disappointment, or
to allow for an alternate choice if
the original selection is not avail-
able on the desired date.
* * *
A Charles Dickens Christmas, 22
min., color or b, w. Adapted
from "The Pickwick Papers," this
film dramatizes one of the best-
known incidents in Engli.sh lit-
erature— the Christmas visit of
Mr. Pickwick and his friend.s to
Dingley Dell Farm. In the large
parlor, everyone responds to the
cordial atmo.sphere, and above all
to the joyous capers of Mr. Pick-
wick, who excels in all the merry-
making. Source: Encyclopaedia
Britannica Films. Purchase —
color, $240; b/w, $120; rental-
color, $8.50, b/w, $4. .50.
Christmas Customs Near and
Far, ].'5V2 min., color or b w.
This warm and colorful story re-
lates the origins of many of our
Christmas customs. Children of
German, Swedish, Mexican, Ital-
ian and Chinese de.scent enact
typical Christmas celebrations of
those countries, against a rich
background of favorite Christmas
music. Source: Coronet Films.
Purchase — color, $125; b 'w,
$68.75. For rentals, consult your
local film library.
Christmas on Grandfather's Farm
a890's), 22 min., color or b w.
This new film recreates a Christ-
Films far the Christmas Season
mas celebration in details known
now only from books or grand-
parents' telling. On an old-
fashioned sleigh ride, the Brad-
ford family makes a nostalgic
trip to Grandfather's farm — to
re-live an American Christmas as
it was celebrated at the turn of
the century. Source: Coronet
Films. Purchase — color, $200,
h w $110. For rentals, consult
vour local film library.
Christmas Rhapsody, 11 min.,
b w. The heart-touching story
of the littlest Christmas tree, as
tender and warm as the meaning
of Christmas. Photographed in
one of America's most beautiful
settings, near Brighton, Utah.
The familiar music and carols of
Yuletide are woven throughout
the film by a full symphony or-
chestra and chorus. Source: En-
evclopaedia Britanica Films.
Purchase— $60; rental— $2.50.
Christmas Scenes in Quebec, 10
min., color. This film contains
scenes of Christmas time in Que-
bec, with houses decorated foi'
the occasion. There is lovely
music, with the Canadian Christ-
mas carols sung by "Les Petits
Chanteurs de Granby." Source:
Quebec Tourist Bureau. Avail-
able on free loan basis.
Christmas Through the Ages, 14
min., color or b w. The story
of Christmas, blended from Bib-
lical history, myths, legends, and
customs. Dramatic scenes trace
the symbols of Christmas to their
many sources and reflect that
world-wide participation in a hol-
iday which celebrates good will
and peace on earth. Source: En-
cyclopaedia Britannica Films.
Purchase — color, $150; b/w, $75;
rental— color, $5.50, b/w, $3.
Forestalling
damage
is better than
repairing
damage
E
£j£jxiL£jSS
TREATMENT
—after 25 years,
still the best way to
protect and
preserve film.
Get longer life from your prints!
3eerless
FILM PROCESSING CORPORATION
)6S WEST 46lh STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOllYWOOD 38, CALIF
Write for brocltine
The Cuckoo Clock That Wouldn't
Cuckoo. 11 min., color or b/w.
Hans Ticktocker. master clock-
man, is requested by the young
prince to fix a broken cuckoo
clock. He tries again and again
to solve the mystery of the
clock's silences. Finally he de-
cides that the cuckoo is lonely,
and won't sing until another bird
sings with her. This proves to be
the case, and the prince rewards
him liberally for his service.
Source: Coronet Films. Purchase
—color, $100; b/w, $55. For
rentals, consult your local film
library.
How the Animals Discovered
Christmas, ISVl; min., color or
b/w. Velvet the Fawn comes upon
Bluebird with a broken wing. As
Old Doc Owl, Buttons the Squir-
rel, Inky the Crow, Grumbles the
Bear and the other animals of
Cozy Valley find ways to help
Bluebird, they also discover the
spirit of Christmas. Colorfully
filmed in animation. Source:
Coronet Films. Purchase— color,
$125; b \v, $68.75. For rentals,
consult your local film library.
The Littlest Angel, 131/2 min.,
color or b w. To the gates of
Heaven came a small and very
lonely little angel who, though he
tried hard to look and act like a
good little angel should, just
couldn't seem to stay out of trou-
ble. Then, one day, the kindly old
Understanding Angel granted the
Littlest Angel's wish. From that
day, the cherub's conduct and
appearance were above reproach.
When Jesus was born, the gift of
the Littlest Angel was chosen by
God to shine as an inspiration
for all men. Source: Coronet
Films. Purchase — color, $125;
b w, $68.75. For rentals, consult
vour local film library.
The Nativity. 19 min., color. Pri-
marily an education film, al-
though religious in subject. Nar-
rative is from the gospels of St.
Luke and St. Matthew, heard
against the rich musical back-
ground of medieval religious
themes as chanted by cathedral
choirs. Its scenes are literally
created by such Renaissance mas-
ters of art as van der Weyden,
van der Goes, van Eyck and Mem-
line. Source: United World Films.
Purchase — $200. In large cities,
prints may possibly be available
through local Art Museum or
Public Library.
The Night Before Christmas, i:
min., color or b w. As agile ai
ever in spite of his age, Santa
Claus plays the leading role in
this re-enactment of "A Visit
from Saint Nicholas." This 19th
century American classic has
been filmed with an original mu-
sical score to accompany the fa-
mous poem that begins " 'Twas
USINESS SCREEN MAGAZINE
the night before Christmas."
Source: Encyclopaedia Britan-
nica Films. Purchase — color,
$120; b/w, $60. Rental —color,
$4.50; b/w, $2.50.
Santa and the Fairy Snow Queen,
26 min., color or b w. The
Fairy Snow Queen gives life to
Santa's dolls on Christmas Eve.
Jack-in-the-Box, Toy Soldier, Mu-
sical Doll, and other dolls dance
and sing for Santa to the music
of Tschaikowsky's "Nutcracker
Suite" and "The Sleeping
Beauty." Source: Encyclopaedia
Britannica Films. Purchase —
color, $180; b w, $90. Rental-
color, $6.50, b w, $.'?.50.
Silent Night: Story of the Christ-
mas Carol, 13 Vo min.. color or
b w. Filmed in Austria, this film
presents the history of the most
inspiring of all Christmas carols.
It tells how a poem on the beauty
of the Christmas season was later
set to music, and how it traveled
from the small, remote villages
of the Alps, all over the world
San Francisco
1 he Kind
<if pioneering experience responsible toi
rarly developments in magnetic sound
iccording". the "30-50" automatic sound
Nlide s\steni-. and kine recording camera
shutter mechanism".
Makes this
the kind of organization that can ceo
nomically solve your problems, bring
vour picture to successful conclusion.
'October, 1947, Palmer Magnetrack system
used for first network radio show produced
on tape, Bing Crosby, ABC Radio.
-Developed by Palmer and accepted as
"standard" by the industry in 1949.
"1952,
video f
"Standa
Pain
Filn
closed
of Peabody Award
iircuit
TalmM fUm^finc.
HAVE EXPERIENCE
WILL WORK
Producer-Director, 7 years
experience. M.P. and Slide pro-
duction. High Budget — Low
Budget.
Want permanent assignment
with management opportunity.
Excellent background in client
contact, bidding and budget
control.
Will relocate for right op-
portunity. Resume on request.
Write Box BS-10A
BUSINESS SCREEN
7064 Sheridan Rd., Chicago 26
to become a universal symbol of
the Christmas spirit. Source:
Coronet Films. Purchase — color,
$125; b w, $68.75. For rentals,
consult your local film library.
Spirit of Christmas, 20 min., color
or b vv. This film presents two
of the most beautiful Christmas
stories, "The Nativity," from the
Bible, and "The Night Before
Christmas," by Clement Clark
Moore. The film features the
Mabel Beaton Marionettes.
Source: Bell Telephone Co. local
business offices and Association
Films, Inc. i in 10 southeastern
states and District of Columbia).
Available on free loan basis.
A Tree Grows for Christmas, 12 Va
min., color. This film tells the
story of the Christmas tree in
history and in legend, and of the
Christmas tree industry today. It
shows that cutting these trees,
when properly done, is good for-
estry. It shows how the trees are
cut and marketed, as well as the
proper method of handling a
Christmas tree after it is brought
home. Source: United States For-
est Service, Washington, D.C.
Available on free loan basis.
A Visit from Saint Nicholas, 4
min., color or b-vv. This peren-
nial favorite will add much to
school Christmas programs, class
parties, and church programs.
Produced in delightful anima-
tion, the film retells the story of
the midnight visit of St. Nicholas.
Source: Coronet Films. Purchase
—color, $30; b/w, $15. For rent-
als, consult your local film li-
bra rv.
CHRISTMAS FILM SOURCES
Also contact nearest film li-
brary for other rental films ;
see National Directory
sources on page 66 of this
issue.
Association Films, Inc. Offices at
Broad & Elm, Ridgefield, N.J.;
561 Hillgrove Ave., LaGrange,
111.; 1108 Jackson St., Dallas 2.
Tex.; 799 Stevenson St., San
Francisco 3.
FJe'l System: American Telephone
& Telegraph Co.. 195 Broad-
way, New York City 7, or local
Bell Telephone Co. business of-
fices.
Coronet Films (Sales Dept.). 65
E. So. Water St., Chicago 1.
Encyclopaedia Britannica Films,
11.50 Wilmette Ave., Wilmette,
111.
United World Films (Educational
Dept. I, 1445 Park Ave., New
York City 29.
Quebec Tourist Bureau, 26 Rocke-
feller Plaza, New York City.
United States Forest Service,
Washington, D. C.
Motion Pictures
With a Message -
YOUR Message I
Melvin Shaw
Hollywood Professional Building
7046 Hollywood Boulevard
Hollywood 28. California
HOllvwood 9-0042
GP/M imm SERVICES
THE FINEST IN RECORDED BACKGROUND MUSIC
WE ARE NOW SERVING OVER 200 FILM PRODUCERS...
OUR EXTENSIVE LIBRARY CONTAINS OVER 100 HOURS
OF MUSIC IN ALL CATEGORIES . . . DESIGNED FOR USE
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CAPITOL LIBRARY SERVICES
HOLLYWOOD & VINE
HOLLYWOOD 28, CALIF.
NUMBER 7
VOLUME 19
^Ew AUDID-VISUAL Equipment
Recent Product Developments for Production and Projection
fUMttJl B
Vidiomaster "B" Screen
3w Vidiomaster Wail-Ceiling
reen Announced by Da-Lite
Da-Lite Screen Company, War-
w, Indiana, has announced a new
diomaster Model B projection
reen, one of a line especially
signed and engineered for the
dio-visual field.
The new Vidiomaster B is a wall
d ceiling model which feature
i-Lite's "White Magic" V-4 glass
aded screen fabric. Brackets per-
t hanging from wall or ceiling,
d the unit is light enough to be
3ved from spot to spot easily.
The screen has a blue hammer-
d finish octagon case with
rome-plated end caps. Screen
iterial is flame and fungus re-
tant. Screens are available in
ne sizes ranging from 37" x 50"
72" X 96", at prices from
:3.95 to $72.95, through Da-Lite
mchised audio-visual dealers. ^'
* * *
O.S. Supply to Distribute
ew "Studio Quik Splicer"
S.O.S. Cinema Supply Corp. has
en appointed primary distribu-
r of the new Studio Quik Splicer
lich is designed for splicing both
mm and 35mm film as well as
ignetic tape. Components of the
lit are non-magnetic (cast bronze
d non-magnetic steel ) and engi-
ered for heavy duty operation,
itting blades are hand-honed.
This butt splicer may be used
r all types of film bases as well
optical or magnetic sound
icks. A Mylar tape is applied
lich is permanent, will not dry
t or shrink and is unaffected by
mmon film cleaning agents.
und "pop" on magnetic sound
ick sometimes caused by ordi-
S.O.S. "Quik-Spllcer"
nary tape splices is eliminated with
Ouik-Splice tape.
Simple to apply, the special tape
is pre-cut to the correct size and
paper-backed, similar to a Band-
Wd. The operator positions the
splice patch over aligning pins,
strips off the protective backing
and a good splice is made. Said to
be comparable to splicers costing
more than double, the Studio-Ouik
Splicer is priced at $79.50. Quik
Splices are available in a handy
dispenser containing 250 splices
for $5.00 per package.
Free samples and an illustrated
brochure are available on request
to S.O.S. at 602 West 52nd St.,
New York, or 633 1 Hollywood
Blvd., Hollywood. R-
New Light-Weight Projector
Is Added to TSI 16mm Series
■'~ Teclite, a new iight-weight pro-
jector for 16mm sound motion
pictures, has been added to the
line of equipment manufactured by
Technical Service, Incorporated, of
Livonia, Michigan.
The Teclite projector weighs
less than 30 lbs., runs on either
AC or DC current, and incorpo-
rates an 8" speaker — detachable
if desired — which responds to a
newly designed 15-watt AC-DC
amplifier.
A straightline optical system,
coupled to an efficient cooling sys-
tem, allows use of 1 200-watt lamps
for long throws or for specially big
film presentations. Two-speed op-
Consider,..
COLBURN
COLOR
POSITIVES
[Eastman Internegative-Color Print]
for your next 16mm release
protect your original
enjoy faster delivery
finer color corrections
uniform prints
10 or a 1000 at lov^er costs
GEO. W. COLBURN LABORATORY INC.
764 NORTH W ACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Demonstration Reel available on request
K?^
Le2
i
TCI Teclite Projector
eration. plus reverse, is standard.
External dimensions of the Tec-
lite unit are I4"xll%"xl3".
Light weight and portability of the
projector is expected to make it
adaptable to many industrial and
educational applications. ^
Ceco will Sell Panavision
Brightness Meter in East
M Camera Equipment Co.. New
York City, has been appointed ex-
clusive eastern distributor for the
Panavision brightness meter, an in-
strument that is said to represent
a new high in versatile and accur-
ate light measuring.
The small, light-weight meter
provides an objective analysis of
screen brightness, screen brightness
distribution (side to center),
brightness seen from a side seat or
balcony seat, and determination of
screen gain.
While intended primarily for
theater use, the meter has applica-
tion to other fields. The photog-
rapher using telephoto lenses may
use it for determining exposure
levels for distant objects. The
meter is of the "visual comparison"
type. No warm-up period is neces-
sary. The unit uses a single 1 '/2-
volt standard flashlight battery. List
price is $97.50. f'
* * *
"Ultramatic" Sound Projector
Introduced by Harwald Co.
ii A new, fully encased 16mm
sound projector, known as the
Ultramatic. has been introduced by
the Harwald Company, Evanston,
Illinois.
The self-contained unit holds
the stand, screen, projector, films,
speaker and cord; and is equipped
with casters for easy moving from
one location to another. The case
is said to eliminate objectionable
projector noise, and the entire unit
may be locked to prevent tamper-
ing when not in use.
The projector is equipped with
safety trips which provide film pro-
tection; filtered air keeps the pro-
BUSINESS SCREEN MAGAZINE
jector clean, the light output high,
and the film dust-free.
Available from franchised Har-
Wald dealers, the Ultramatic unit
is priced at $69.S.OO, H'
Harwald Ultramatic Projector
Eastman Reports Gains in
Sales, Earnings for Quarter
1^. Total sales of Eastman Kodak
Company in the third quarter con-
tinued slightly ahead of last year's
sales, the company reported, and
quarterly earnings moved above
the 1957 level for the first time this
year. Both sales and earnings, the
company reported, were the best
that Eastman has had for a third
quarter.
Consolidated sales of the com-
pany's United States units for the
third quarter were $197,385,339,
GREEN FILM?
DIRTY FILM?
RIMagic Pylons (Pat. Pend.) quick-
ly attach to any 16mm. projector.
Automatically silicone - treat and
protect film, clean gates as film is
running.
Special kits, complete with simple
instructions for Ampro, B&H, East-
man, RCA, TSI, Victor. V/rite for
illustrations and prices.
ECONOMICAL . . . EFFICIENT
THE
DISTRIBUTOR'S GROUP, INC.
204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA
about 2% more than for the 1957
third quarter. Net earnings were
$26,299,098, up about 3% from
the same period of last year. Three-
quarter sales totaled $55 1 ,006,974,
a gain of about 2%; net earnings
after taxes for the same period
were $3,629,367. about 3% below
1957.
Professional still and motion
picture films had moderately lower
sales than a year ago. Sales of
Kodak slide projectors showed sub-
stantial sales advances fo"- the three
quarters thus far in 1959. »
ENGINEERING NOTEBOOK:
(rONTINUED FROM PAGE 33)
of the two-story building. From
the ground floor, wires come up
and over magnetized capstans and
are automatically cleaned, condi-
tioned and plated with copper, lead
and brass in a 600-foot series of
tanks. This engineering develop-
ment resulted in a factory requir-
ing only six operators.
The film ends with the conclu-
sion that there is one thing beyond
the reach of machines, no matter
how impressive they become: that
is the creation of ideas. For the
engineer, there is really no last
page in his engineering note-
book. ^9
POINTED TO SUPPLIERS:
(CONTINUED FROM PAGE 45)
the rider was lost; for want of a
rider, the battle was lost."
Literally, then, the sub-parts
manufacturers hold a life in their
hands, and this is the reason for
the extremely close tolerances de-
manded by Hughes and other air-
craft manufacturers from their sup-
pliers.
The film is being shown to
Hughes suppliers, and by them in
turn to their executives, foremen
and line workers — for to the very
farthest removed worker should go
the message that you hold A Life
in Your Hands. 9
MOOD
and
TITLE MUSIC
For Every Type of Production
EITHER ON A "PER SELECTION" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phene
AUDIO-MASTER Corp.,
17 EAST 45th ST., N. Y. 17, N. Y.
COMPLETE MOTION PICTURE EQUIPMENT
RENTALS
FROM ONE SOURCE
CAMERAS
MITCHELL
16mm
35mtn Standard
35mm Hi-Speed
35mm NC • 35mm BNC
BELL & HOWELL
Standard • Eyemo • Filmo
ARRIFLEX
16mm • 35mm
WALL
35mm single system
ECLAIR CAMERETTE
35mm • 16/35mm
Combination
AURICONS
all models single system
Cine Kodak Special
Mourer • Bolex
Blimps * Tripods
LIGHTING
Mole Rictiardson
Bardwell AAcAlister
Colortran
Century
Cable
Spider Boxes
Bull Switches
Strong ARC-Trouper
10 Amps llOV AC 5000V/-
2000W-750W
CECO Cone Lites
(sliadowless lite)
Gator Clip Lites
Barn Doors
Diffusers
Dimmers
Reflectors
ZOOMAR 35mm
EDITING
Moviolas • Rewinders
Tables • Splicers
Viewers (CECO)
GRIP EQUIPMENT
Parallels • Ladders
2 Steps • Apple Boxes
Scrims • Flogs
Gobo Stands
Complete grip equipment
SOUND EQUIPMENT
Magnosync-mognetic film
Reeves Mogicorder
Mole Richardson Booms and
Perambulators
Portable Mike Booms
Portable Power Supplies to
operate camera and recorder
DOLLIES
Fearless Ponorom
Mc Alis4«r Crab
Platform • Western
3 V/heel Portoble
WE SHIP VIA AIR. RAIL OR TRUCK
FRANK C. ZUCKER
(7flm€Rfl €ouipm€nT(o.jnc
Dept. S 315 West 43rd St.,
New York 36, N. Y.JUdson 6-1420
Our Specialty...
SALESMANSHIP on film
As scores of top firms can tell you, there's no faster,
more forceful way to put your message across than
with a Holland-\X''eg7nan film.
For Holland -Wegman is a 5,000 square foot studio
fully equipped and manned to plan, write and pro-
duce top calibre films in any category... product sales,
public relations, training, documentary, television
commercials.
What job do yoit have for Holland -Wegman salesman-
ship-on-film? Phone or write us about it today!
HOLLAND-WEGMAN PRODUCTIONS
197 Delaware • Buffalo 2, N.Y. • Telephone: MAdison 7411
NUMBER
VOLUME 19
Bell Premieres Latest in Science Series:
)ove: Dr. Baxter and aniinaior
cuss film technique used to
ow how messages reach brain.
ONTINUED FROM PAGE 35 )
iphed" through the nervous sys-
n to the human brain.
Similar techniques are used to
plain how the other senses op-
ite. The camera carries the ac-
n as far as it can, and then
irts and animation pick up the
iry . . . all with an ease and
luralness that heightens interest
the central theme.
Although it deals with a "heavy"
Dject, Gateways to the Mind is
t a "heavy" film. There are
iches of light humor in many of
animated sequences, but they
a deft job of giving substance
what would otherwise be an
truse topic, and help to carry
; story along.
shows How Brain Remembers
One of the most interesting se-
ences in the film is that made
th Dr. Wilder Penfield, Montreal
lin surgeon, who shows that the
isations of sight and hearing can
experienced without eyes oi
-s. Dr. Penfield explains that the
lin contains a record of every-
ng ever experienced. By touch-
; different parts of the brain
th an electrode, he causes pa-
nts to "relive" such things as
baseball game, a song, and a
Iroad station in the snow.
Another experiment shows whai
ppens when an individual is cut
from sensory stimulation . . .
w hypnotic monotony can cause
isions and hallucinations.
Bell Offices Have Prints
Introduction to the film program
by Frederick R. Kappel. pres-
:nt of American Telephone Ik
legraph Company. He re-states
; Bell System's purpose in un-
rtaking the Science Series — lo
Ip science flourish and to stinui-
e the interest of young people
scientific careers.
Gateways to the Mind most cer-
nly can be expected to do its
rt in accomplishing this purpose.
Following its television pre-
miere. 16mm prints of the film are
being made available to schools
,ind other organizations through
local Bell System offices.
To insure the accuracy of the
scientific facts pictured, each film
in the Science Series is produced
under the general supervision of
a Scientific Advisory Board, whose
members include:
Dr. George W. Beadle ( Biology
and Genetics). California Institute
of Technology; Dr. John Z. Bow-
ers, ( Medicine ) , University of Wis-
consin: Dr. Paul R. Burkholder
(Bacteriology and Microbiology).
Brooklyn Botanic Garden; Dr.
Maurice Ewing (Geophysics and
Marine Geology), Columbia Uni-
versity; Dr. Farrington Daniels
(Chemistry), University of Wis-
consin; Dr. George R. Harrison
(Physics). Massachusetts Institute
of Technology; Dr. Clyde Kluck-
hohn (Anthropology), Harvard
University; Dr. John R. Pierce
(Electronics and Acoustics), Bell
Telephone Laboratories.
Chairman of this board is Dr.
Ralph Bown (Engineering), form-
er vice-president of research. Bell
Telephone Laboratories; vice-
chairman is Dr. Warren Weaver
(Mathematics). Rockefeller Foun-
dation.
Special advisors for Gateways
to the Mind were Dr. George Wald,
professor of biology. Harvard Uni-
versity, and Prof. Frederick Cres-
citelli, professor of zoology. Uni-
versity of California at Los
Angeles.
The Strange Case of the Cosmic
Rays is scheduled for a repeat
. . . engineered to
meet the exacting
requirements of the
Audio -Visual profession
PROJECTION SCREENS BY DA-LITE
Successful A-V planning demands
equipment that will take years
of hard, consistent use! Thai's why
you'll want to select a Vidiomastcr
Screen by Da-Lite. 50 years of
important engineering improve-
ments are your assurance of
quality construction features in
every Da-Lite screen. Choose from mat
white or "White Magic" glass beaded
... or the entirely new Wonderlitc'
Lenticular surface which gives superior
performance even in undarkened rooms.
SERVIMO INDUSTRY AMD EDUCATION FOR HALF A CENTURY
WRITE for name of Franchisee!
Da-Lite A-V dealer in your area
who will gladly demonstrate the
full line of Vidlomaster Screens!
"The standard by which nil
others are judged''
Da-Lite
SCREEN COMPANY
Warsaw, Indiana
showing on November 23, 1958.
over a coast-to-coast NBC-TV net-
work.
Language Film Is Next
Next motion picture in Bell's
Science Series will be The Alpha-
bet Conspiracy. Centered around
the subject of language and seman-
tics, this production is scheduled
to have its television premiere over
NBC-TV on January 26, 1959.
Topics for the remaining two
films in the originally-planned se-
ries of eight have been determined,
although as yet these productions
have not been formally titled. One
will be on the subject of time, and
how it affects our lives and living:
and the other on genetics, the
branch of biology dealing with
heredity and variations. |5'
* * *
Capitol Records Music Library
Serves Many Film Producers
ik The Custom Services Division
of Capitol Records, Hollywood,
has over 100 hours of taped music
available to producers. The music
is all timed, cataloged by mood
and cross-indexed for easy refer-
ence.
In addition to being on tape, all
of the same music is available for
selection on long-playing records
in the company's Capitol Tower
building, a Hollywood landmark.
Music editors, using the high-fi-
delity records in either of the two
music rooms reserved for this pur-
pose, may select the background
music desired and then secure it
on tape for film-master re-record-
ing.
Capitol Records' music library
is used by many, if not most, of
the Hollywood filmed television
programs, as well as many of the
leading business film producers.
Additional music is being taped
and cataloged continuously. W'
* ::: *
"Business Screen" Articles
Included in New MRB Index
1< Designed as a quick reference
for advertising and sales executives
to articles and information appear-
ing in leading advertising, com-
munications and marketing trade
journals is a new monthly Index
OF Advertising & Marketing
Publications announced by the
Marketing Reference Bureau of
San Francisco.
The publication will collate ar-
ticles and information under sub-
ject and category headings, with
thumbnail briefs and references to
the original article sources. Busi-
ness Screen Magazine articles
will be listed regularly in the In-
dex. »
BUSINESS SCREEN MAGAZINE
EN RiI.I>I>ORX*
%a4(koi^
*That's Latin for "In Harmony"
Join the chorus. Producers are
always harmonizing about Man-
hattan's service and quaHty. Every-
body's happy with Color By Man-
hattan and sound technical —
creative consultation. It's all avail-
able at Manhattan exclusively for
filmstrip producers. Call today for
complete information.
anhattan Color Lab, Inc.
210 West 65th St.,NewYork 23,N.Y.
SNm. Schuess/er Announces a
Hew, IVDn-VulcanizEd
Glass Slide Shipping Case
A new high-value, low-cost product worth
waiting for. Consider these features:
• Holds 100 2x2 glass slides.
• Cushioned in 1-inch plastic foam.
• Heavy non-vulcanized fibre case.
• Metal corners, heavy leather han-
dle, heavy 1" web strap.
• All this at nominal cost!
Manufactured by —
WM. SCHUESSLER
36! W. SUPERIOR STREET
CHICAGO 10, ILLINOIS
The Picture Parade
A Eastman's new Eklachrome commercial
color film was described to members of the
Industry Film Producers Association of South-
em California at their November meeting by
Ray Grant, motion picture engineer, and John
Waner, chief color consultant, of the Eastman
Motion Picture Division.
A The Story of the Pope, a feature-length
1 6mm documentary film, has been made avail-
able for rental or purchase by National Tele-
film Associates, 10 Columbus Circle, New
York City. Based on the life of the late Pope
Pius XII, the film is narrated by Bishop Fulton
J. Sheen.
* * *
H Beyond the Valley, the color documentary
film produced by John Bransby Productions
for Esso Standard Oil Company, has been re-
leased for showings to secondary and college
audiences. The film is a dramatization of Puer-
to Rico's "Operation Bootstrap" program of
industrial development. A Spanish-language
version is being shown in Puerto Rico as a pub-
lic relations film.
* * *
•m The University of Illinois Audio- Visual Aids
Service — world's largest educational film lend-
ing library — has made 113,637 separate ship-
ments of films and filmstrips during 1957-58.
Regular use of the a-v aids from the Univer-
sity was made last year by 2,403 schools, 83
public libraries, and 1,336 other organizations.
fx Japan, the first in a new series of adult level
films on world affairs produced by Julien
Bryan, has been released for distribution by
the International Film Foundation, Inc.. 1 East
42nd Street, New York 17. The film is intended
for showings to high school, college, graduate
school and adult groups. It is priced at $250
sale and $10 rental.
1^ Jack Goetz has joined Consolidated Film
Industries as public relations director and co-
ordinator of advertising and sales promotion.
Most recently he was head of the Alcoa Wrap
Division of the Alcoa plant in New Jersey. 9
Follow the Leaders
IN BUYING TYPE-SET
TITLES
In 1957 we served a larger number of pro-
ducers and did a greater volume of business
than in any previous year. The reason should
be obvious: our prices are as reasonable as
is possible consistent with our high quality.
[MPiftE mmuM
INCORPORATED
Films for industry and fe/evision
1920 LYNDALE AVENUE SOUTH
MINNEAPOLIS 5, MINN.
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KNIGHT STUDIO ! the HARWAID co.
159 East Chicago Avenue, Chicago 11, Illinois <
1245 Chicago Ave., Evantton, III.
Phone: Davis 8-7070
NUMBER
VOLUME 19
1958
MATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.
Boston 16.
• NEW JERSEY •
Slidecraft Co., 142 Morris Axe..
Mountain Lakes, N. J.
Association Films, Inc., Broad at
Elm. Ridgefield, N. J.
• NEW YORK •
.\ssociation Films, Inc., 347 Mad-
ison, New York 17.
Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.
Crawford, Immig and Landis,
Inc., 200 Fourth .Avenue. New
York 3, New York.
The Jam Handy Organization,
1775 Broadway, New York 19.
Ken Killian Company, Inc., 723
Prospect Ave.. Westbury, N. Y.
S. O. S. Cinema Supply Corp.,
602 W. 52nd St.. New York 19.
Training Films, Inc., 150 West
54th St., New York 19.
Visual Sciences, 599BS Suffern.
• PENNSYLVANIA •
Appel Visual Service, Inc., 927
Penn Avenue. Pittsburgh 22.
J. P. Lilley & Son, 928 N. 3rd St.,
Harrisburg.
Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.
The Jam Handy Organization.
Pittsburgh. Phone: ZEnith 0143.
• WEST VIRGINIA •
B. S. Simpson, 818 Virginia St.,
W., Charleston 2. Dickens 6-
6731.
SOUTHERN STATES
• FLORIDA •
Norman Laboratories & Studio,
Arlington Suburb, P.O. Box
8598, Jacksonville II.
• GEORGIA •
Colonial Films, 71 Walton St.,
N. W., Alpine 5378. Atlanta.
• LOUISIANA •
Stanley Projection Company, 1117
Bolton Ave., -Alexandria.
Delta Visual Service, Inc., 815
Povdras St., New Orleans 12.
Phone: R.A 9061.
• MARYLAND •
Stark-Films (Since 1920), Howard
and Centre Sts., Baltimore 1.
I.E. 9-3391.
• MISSISSIPPI •
Herschel Smith Company, 119
Roach St., Jackson 110.
• TENNESSEE •
Southern Visual Films, 687 Shrine
Bldg., Memphis.
MIDWESTERN STATES
• ILLINOIS •
.American Film Registry, 1018 So.
Wabash Ave., Chicago 5.
.Vssociation Films, Inc., 561 Hill-
grove, LaGrange, Illinois.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.
The Jam Handy Organization,
230 N. Michigan Ave., Chicago
1.
Vlidwest Visual Equipment Co.,
3518 Devon Ave., Chicago 45.
• MICHIGAN •
The Jam Handy Organization,
2821 E. Grand Blvd., Detroit
II.
Capital Fihn Service, 224 Abbott
Road. East Lansing, Michigan.
• OHIO •
Academy Film Service, Inc.,
2110 Payne Ave., Cleveland
14.
LIST SERVICES HERE
Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue.
Frvan Film Service, 1810 E. 12th
St., Cleveland 14.
Sunray Films, Inc., 2108 Payne
Ave.. Cleveland 14.
The Jam Handy Organization,
Davton. Phone: ENterprise
6289.
Twyman Films, Inc., 400 West
First Street. Dayton.
M. H. Martin Company, 1118
Lincoln Way E.. Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Clausonthue Audio Visual, Sales
and Service, 945 S. Montezuma
Way, W. Covina.
Coast Visual Education Co., 5620
Hollvwood Blvd., Hollywood
28.
The Jam Handy Organization,
1402 N. Ridgewood Place, Hol-
lywood 28.
Photo & Sound Company, 5525
Sunset Blvd., Hollywood 28.
Ralke Company, Inc., 829 S.
Flower St., Los Angeles 17.
Phone: TR. 8664.
S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.
Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 57.
SAN FRANCISCO AREA
Association Films, Inc., 799
Stevenson St., San Francisco.
Photo & Sound Company, 116
Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,
San Francisco 11.
• COLORADO •
Audio-Visual Center, 28 E. Ninth
.Ave.. Denver 3.
• OREGON •
Moore's Motion Picture Service,
1201 S. W. Morrison, Portland
5, Oregon.
• TEXAS •
Association Films, Inc., 1 1 08 Jack-
son Street, Dallas 2.
• UTAH •
Deseret Book Company, Box 958.
Salt Lake Citv 10.
Reeves Sound Studios, Inc.
Observes 25th Anniversary
^ Reeves Sound Studios. Inc., of
New York, celebrated its 25th An-
niversary at a cocktail party at the
Waldorf-Astoria, on October 3.
The firm, originally located on
Broadway, moved to its present
location at 304 East 44th Street
in 1947 and has since grown into
the largest sound service studio in
the world. Over 900 organizations
in diverse fields use these facilities.
The company claims to record over
80% of all the television commer-
cials produced, and to be now the
greatest user of sound recording
film in the world. f^
* * «
Viewlex Plant Scenes Included
in "Big City" Filmstrip Series
- The plant of Viewlex, Inc..
Long Island City manufacturer of
slide projectors and audio-visual
aids, was selected as a site for part
of a filmstrip series, Bi^; City.
U.S.A., prepared for school civics
and geography classes throughout
the country.
Purpose of the Big City series,
produced by Eye Gate House, Inc..
is to illustrate to elementary school
students the complexities of city
life in the U.S. Scenes made in the
Viewlex plant are included in the
filmstrip titled Big City Workers.
Viewlex operations shown in
the filmstrip include the company's
modern facilities, its precision op-
tical work and rigid quality control
system, and the packaging opera-
tion which insures against damage
to precision equipment in transit.
or 16nim. Film - 400' to 2000' Reelt
Protect your films
Ship in FIBERBILT CASES
Sold at leading dealers
SE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
BUSINESS SCREEN MAGAZINE
/jEscher\
PHOTOGRAPHIC LABORATORY
COMPLETE 16MM COLOR AND
BLACK & WHITE MOTION PIC-
TURE LABORATORY SERVICES
INCLUDING SOUND RECORDING
. . . better equipped than ever
to serve you in our new modern
plant.
• Developing
• Ink edge numbered work prints
• Editing assistance of all types
• Conforming and A-B roll preparation
• Optical printing
• Narration, music and special
effects Sound Recording
• Exposure corrected answer prints
• Release prints
We have earned the confidence of our customers
through fitting our service to their individual needs
and in turning out finer motion pictures. May we
help you on your next production? Write today for
our latest price list.
/]mSCHER\
PHOTOGRAPHIC
LABORATORY, inc.
6555 NORTH AVENUE. OAK PARK, ILLINOIS
EUCLID 6-6603
FOR SALE WALLCrMERAS
WITH COMPLETE SOUND OUTFIT
Includes: Moduli+e Galvenomefer, Amplifiers,
2 Magazines, 4 Lenses — 35mm Variable Area
SPECIAL PRICE: $2,500.00
ALSO: OTHER 35mm WALL CAMERA
(Without Sound)
Complete with 12 volf motor, 4 lenses and 2
magazines.
PRICED AT $1,200.00
CAMERA EQUIPMENT CO., INC.
315 West 43rd St. Nevt York 36, N. Y.
Reversal
• Negative
• Positive
• A & B Roll Printing
Peerless Treatment
SEHVI
P.O. BOX 7
IC^^BORATOftlES INC.
WELLESLEY HILLS, MASS.
The Commercial IVewsreel
■w General offices of Raphael G. WoltT Studios.
Inc., have been moved to the company's stu-
dios at 1714 North Wilton Place. Hollywood
28. California. The move will integrate admin-
istrative and production facilities under one
roof, and make for a more efficient operation.
M The General Electric Home Appliances thea-
tre-screen advertising program of 1959 will
consist of 18 films. Produced by G-E for its
dealers throughout the country, the screen
commercials, in Eastman color, will cover re-
frigerators, freezers, room air conditioners,
dishwashers, unit kitchens and electric ranges.
w^r/ie New Age of Architecture, a 42-minute
documentary film produced by Transfilm for
Architectural Forum magazine, is available
on free loan to tv stations through the Ameri-
can Institute of Architects, 1735 New York
Avenue, N.W., Washington 6, D. C.
>r More than 600 U. S. Government films and
filmstrips selected as teaching aids for schools
and colleges are described in a new free cata-
log issued by United World Films, Inc., Gov-
ernment Dept.. 1445 Park Avenue, New York
29. Copies of the catalog are available from the
distributor on request.
STATEMENT REQUIRED BY THE ACT OF
AUGUST 24. 1912 AS AMENDED BY ACTS
OF MARCH 3, 1933, AND JULY 2, 1946
(Title 39. United States Code, Section 233)
SHOWING THE OWNERSHIP, MANAGE-
MENT AND CIRCULATION OF
Business Screen Magazine, published eigtit times annually
at ChicaKO. Illinois for October 1, 19.58.
1. Tile names and addresses of the publisher, managing
editor, and business managers are: Editor. O. H. Ooclln, Jr..
7064 Sheridan Road. Chicago 26, Illinois. Managing editor,
Theodore Quinn, 7064 Sheridan Road, Chicago, Illinois.
2. The owner is: (If owned by a corporation, its name and
address must be stated and immediately thereunder the
names and addresses of stockholders owning or holding 1
percent or more of total amount of stock. If not owned
by a corporation, the names and addresses of individual
owners must be given. If owned by a partnership or other
unincorporated firm, its name and address, as well as that
of each individual member, must be given. ) Business Screen
Magazines, Inc.. 7064 Sheridan Road. Chicago 26, Illinois:
O. H. Coelln. Jr., 7064 Sheridan Road. Chicago 26, Illinois:
Robert Seymour, Jr., Box 398, Southhampton, New York:
Baker, Evanston, Illinois.
Dale McCutche
Cathe
:i. The known bondholders, mortgagees
holders owning or holding 1 percent or :
of bonds, mortgages, or other securities are: None.
4. Paragraphs 2 and 3 include, in cases where the stock
holder or security holder appears upon the books of thi
company as trustee or in any other fiduciary relat'
ty
of the person or corporati(
for whom such trustee
two paragraphs show
the affiant's full knowledge and belief as to the circumstances
and conditions under which stockholders and security holders
who do not appear upon the books of the company as trus-
tees, hold stock and securities in a capacity other than that
of a bona fide owner.
O. H. COELLN. JR., Publisher.
Sworn to and subscribed before me this ISth day of October,
1958 ."ARTHUR J. DORSEN
(SEAL) (My commission expires March 19, 1962)
*
A long-haul pipeline company,
facing public ill-will due to
unsatisfied demand for more fuel,
used a film to fell fhree million
people what it was doing to ease
the shortage. The film was
written by . . .
Film Scripts Associates *
550 FIFTH AVENUE • NEW YORK 36, N, Y,
For the script you need
Write or call PLaza 7-GJ,5U
We are preparing research in
the new field of
Subliminal Perception
Commercial and industrial film
clients who are interested in pro-
ducing a motion picture using this
technique and sharing the scien-
tific and promotional results are
invited to contact:
Herschell G. Lewis, PhD.
Lewis & Martin Films Inc.
143 1 N. Wells — Chicago 10, 111.
WHitehall 4-7477
MOTION PICTURES
FILMOGRAPHS
SLIDE FILMS
SLIDES
TRAINING COURSES
TRAINING GUIDES
FLANNEL BOARDS
TV COMMERCIALS
I
fPlIM
254 WEST 54th STREET, N. Y. C.
COIumbus 5-7620
NUMBER
VOLUME 19
MOVIOLA
FILM EDITING EpUIPMENT
16MM-35MM
• PICTURE
• 'iOUND
Photo and
Magnetic
• SYNCHRO-
NIZERS
• REWINOERS
Television Stations Viewpoint on PR Films:
MOVIOLA MANUFACTURING CO.
1151 Gordon St. • Hollv-ood 28. Calif
FOR SALE
lELL & HOWELL
35mm to 16mm
Reduction Printer
• Like Nen
• Fully Guaranteed
• Price Reasonable
lAMERA EQUIPMENT Co., Inc. j
315 West 43rd Street j
New York, N. Y.
]UND RECORDING
It a reasonable cost
gh fidelity 16 or 35. Quality
aranteed. Complete studio and
)oratory services. Color printing
and lacquer coating.
ESCAR
Dtion Picture Service
7315 Carnegie Ave.
CIpveland 3. Ohio
(CONTINUED FROM PAGE 27)
popular for public service films, as
far as tv stations are concerned.
' An analysis of 10,000 telecasts
arranged by Modern Talking Pic-
ture Service shows 71.79% in the
afternoon, 24.69% at night, and
only 3.52% in the morning.
j An average of 3.7 hours a week
is devoted to public service film
showings by the 359 tv stations
answering the Fosdick survey.
Screening time averaged 1.9 hours
; in the Monday-through-Friday pe-
riod, and 1.8 hours on Saturday
j and Sunday.
More Showings on Week Days
However, week-days have much
more open time on tv for these
films than week-ends. While
40.8% of the stations reported
that they showed from two to more
than four hours of public service
motion pictures from Monday
through Friday, only 24.6% used
more than two hours of their time
for these films on Saturday and
Sunday. In fact, 42.5% of the
stations limited their week-end
public service film showings to less
than an hour.
About 92% of the tv program
managers said they received films
they didn't ask for; and about two-
thirds of them said these unsolic-
ited shipments were more of an
annoyance than a help.
Stations Like Film "Series"
Stations like films they can show
as a series. The idea of a group
of related episodes of interest to
women, sportsmen, etc. drew a
"yes" from 78.8% of the tv direc-
tors answering the Fosdick survey.
A minimum of 13 such episodes
to a series was preferred by 69.5%
of the respondents, with 37.7%
favoring half-hour and 34.5%
quarter-hour film lengths.
Helpful suggestions for sponsors
with tv ambitions for their public
service films are included in the
specific comments by film direc-
tors as to what they look for in
the films they telecast. About 58%
of the respondents (211) took the
time to point out their preferences.
» FADES
» WIPES
»
and to mention tv taboos that
should be avoided.
In subject matter, sports were
far and away the most popular.
Some of the comments were:
"We need more good sports
films badly. Also, a producer kills
his film with an overload of com-
mercial reference."
"More how-to-do-it fillers are
always valuable to our viewers."
"We frequently use films on
National Holidays, so it would be
nice to have more films pertaining
to these days either in the histori-
cal or documentary type."
"Repetition of subject matter is
too prevalent among some firms.
Story lines could improve, using
more humor and animated car-
toons."
"Some of these films are pretty
dry — need more action. Sports
films are a big hit."
"More films covermg news
events and research developments
— i.e., satellites."
Emphasis Is on Quality
Comments regarding production
techniques included:
"Entertainment value must be
stressed. Good animated films al-
ways get on the air."
"Keep high production stand-
ards in the making of the films —
this will automatically make inter-
esting presentations."
"Stick to quality film producers,
and try not to do a film too cheap-
ly. If a free film is worth any
money to the sponsor — then it
should be done as well as possi-
ble."
"Put more of them in story form
instead of facts."
"More dramatic openings. They
all appear to start the same."
"More animation. More acting
and action and less documentary
narration."
"Keep narration otf camera and
cut speech-making to minimum."
"A series of films without the
narration. Acting done by pro ac-
tors and put in story form."
"Subject matter treated more
entertainingly and without the tra-
ditional documentary approach "
MATTES
INSERTS
DISSOLVES
SUPERIMPOSURES
TRICK PHOTOGRAPHY
O F E S S I O
specialized titles
RAY MERGER&co.
N
ESTABLISHED
19 2 8
» ANIMATION
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OPTICAL EFFECTS
35 & 16nim
CinemaScope
B&W or Color
NOrmandy 3-9331
Commercial content of public
service films was a point which
many tv film directors said kept
these films off their own stations.
Many Films Too Commercial
"Progress has been made, but
many films are still too commer-
cial," one respondent said. "Elim-
inate commercialism under the
guise of public service," another
commented. Other opinions:
"Keep the commercial content
down. We have rejected many ex-
cellent free films because the spon-
sor tried to show every product
he manufactured in the last minute
of the film."
"Remember we screen all films.
Overly commercial ones not only
don't get run — they create very
bad p.r. for source and distribu-
tor."
"Limit commercial content to
shots of product rather than in-
tegrated commercial."
"P.R. films will carry just as
much good will with a minimum
of 'commercial' as with heavy
handed pitch."
While quarter-hour and half-
hour public service films are al-
most equally popular for tv pro-
gramming, station directors said
they found too much variation in
time length in the films sent to
them for screening.
Most acceptable lengths were
13:30 to 14:30 for a quarter-
hour film, and 28:30 to 29:30 for
a half-hour production. "We
can't use these 23 and 37 minute
films," one film director said.
"Eighteen or 32 minute films are
useless," another commented. "A
'15-minute' free film should run
about 13:30, not 11:00 or
15:10," was still another's com-
ment.
To gain wider audience appeal,
some tv film directors suggested
that sponsors of public relations
films should make them "interest-
ing to the whole family."
"Up-date these films," another
suggested. "Most films we re-
ceived were taken in 1945 to 1950.
We know it, but the public tells
us about it."
Public relations films "should
be short, educational and of gen-
eral interest to viewers of all ages,
as well as entertaining," one re-
spondent remarked. "Thev should
be kept general — technical or de-
tailed points narrow audience
appeal." f"
* '* *
Ed. Note: For a complete copy
of the survey, write Modern Talk-
ing Picture Service, Inc., 3 E. 54th
St., New York 22, N.Y.
.cm
in the East it's . . .
MOVIELAB
EASTMAN COLOR
DEVELOPING 35MM (5248) COLOR NEGATIVE
DEVELOPING 35MM (5253) AND 16MM (7253) INTERMEDIATES
35MM ADDITIVE COLOR PRINTING
16MM CONFACT AND REDUCTION ADDITIVE COLOR PRINTING
INTERNEGATIVES 16MM (7270) FROM 16MM KODACHROMES
BLOW-UPS FROM 16MM KODACHROME TO 35MM COLOR
KDDACHROME SCENE TO SCENE COLOR BALANCED PRINTING
35MM COLOR FILM STRIP PRINTING
Write for Color Methods
MOVIELAB BUILDING • 619 W. 54th ST NEW YORK 19, N. Y. • JUDSON 6-0360
COLOR CORPORATION
^---.i^^temcji.;.
I lit
#
While its delightfully funny characters are
helping to save young lives, "Lucky You" builds
good-will for The Coca-Cola Company.
Skillful blending of animation and real life
provides a motion picture that does its work
as no other medium can.
For professional assistance in dramatizing
your story and making it entertaining —
/^ JAM HANDY Cyo^i^a^^^
O o
.3
.0,0
^^
FallahmL
Q
Cutabus
* Awarded First Prize by the National
Visual Presentation Association
Produced with the approval and cooperation
of the National Safety Council
Endorsed by the Commission on Safety Education
of the National Education Association
Burnahus /<
matlza+lons ^ Visualizations ^ Presentations ^ Motion Pictures i^ Slidefilms ^ Training Assistanj
FORK 19 • HOLLYWOOD 28 • DETROIT 11 • PITTSBURGH . DAYTON • CHICAGO
^l-MtMH Hollywood 3-2321 TRinlty 5-2450 ZInith 0143 ENterprise 6289 STate 2<675
BUSINESS S^fREE
/^'-7'
A ''Champion" Among Film Sponsors: 31
The Screen As a Space Science Tool:
Sears Roebuck and the Film Medium:
^ Ford's New Equation for Progress:
Q
^^^^F free booklets
for advertisers inter-
ested in business films
This coupon will bring you— free— three booklets you should
have. They give facts and ideas on reaching the most
sought-after film audiences. Your new knowledge will
help you plan your film objective. Will sharpen your judg-
ment. Will help you run your film program successfully.
How TV stations use business
sponsored films is a survey of 529 TV film
directors. Tells time lengths and subject matter they pre-
fer . . . time they give to business films . . . what hours . . .
why they reject some . . . verbatim comments on handling
commercial content, production quality and distribution.
16 pages, illustrated with stills from successful films.
The teen-age market gives facts and charac-
teristics about teen-agers . . . why industry is interested
. . . where to reach teens with films . . . their reactions . . .
methods and motives of successful companies. 16 pages,
humorously illustrated.
The opportunity for sponsored films
describes the three channels of film distribution all com-
panies must use . . . weighs merits of each . . . tells* when
you should use each one . . . cites successful programs. 16
pages, illustrated.
JVLOIJEjRN Talking Picture Service, Inc.
Marketing Dept. 3 East 54th Street, New York 22
You are not obligating yourself in any way.
No salesman will call unless you request.
Name
Title
Company _
Street
rifv X, Stato
20 West End Ave. csoth St.) • New York 23, N. Y. . Circle T-6110
producers of distinguished motion pictures for
industry and television for over 35 years
LOOK.
^UTO
PICTURES
CHANGE
ATICAL
Pictures change automatically, always on cue,
when you use the DuKane Micromatic
sound slidefilm projector for selling or for
training. No beeps, clicks, or bongs . . . film
advance is triggered by a silent 30/50 cycle
impulse cut right into the record. No film
rewinding — DuKane's "Redi-Wind" does it
for you, automatically' Built-in "shadow-box"
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projection.
also from
DuKa
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dynamic salesmanship
in an attache case
Unique DuKane Flip-Top puts
dramatic hard-sell power in a 13-lb.
FKickage! Ideal for desk-side
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plus top voice fidelity.
V*^
For a demonstration at your own desk,
vrile or wir
„„,< r.,
rporation. Dept. BS-128a. St. Charles. Illinois
r..vl,cula-ly
ed in learning more about DuKane sound slidefilm c
1 1 ttie Fliploo 1 J the Micromatic
ro.cctors.
NAME
COMPANY
ADDRESS_
Behind the Screen
Two Foremost American
companies, whose corporate
good citizenship has been exempH-
fied in their lilm programs over the
past half-dozen years, are "fea-
tured attractions" in this month's
issue. The Champion Paper &
Fibre Company story begins on
page 31 and it is our fervent hope
that it continues through the years
to provide America with more
thought-provoking films.
Sears, Roebuck & Company,
giant among retailers and a leader
in international trade development,
has utilized films for decades but
the "new Sears" story actually be-
gan in 1950 with its first major film
series titled The Siory of Sears in
America. From page 46 on we
!.t.i.i.^jii]ijjj.iii.i.yii.i,iiii.ij.!JMiw^iii.i||||^||||.|^j^|[|
Meet William F. Hedden, adver-
tising manager of tite Prudential
Insurance Company . . . read about
/lis films on page 50.
offer a report in depth on what
Sears is doing in the film medium.
The award-winning television
series of the Prudential Insurance
Company, The Twentieth Century,
has gone on into a nationally popu-
lar 16mm film program. A Busi-
ness Screen report on the school
and community aspects of this doc-
umentary film series appears on
page 50.
Science and technology are well
represented with "space age" re-
ports on excellent new films out
of Autonetics, the Martin Com-
pany ( see pages 44-45 ) and a
fine visual report on modern in-
dustrial research, the new Ford film
An Equation for Progress. Meet
Dr. Andrew A. Kucher, Ford vice-
Texaco's line film "Bees for Hire'"
won three trophies at a First Inter-
national Festival of Films on Bee-
keeping, held in Rome last Sep-
tember. Admiring a gold medal
given by President of Italy are J.
M. Gregory (right) sales promotion
manager of the Texas Company,
with producer-director Les Ben-
netts of Audio Productions who
made the prize-winning entry.
president in charge of Engineering
and Research on page 5 1 and read
his definition of P — K -f U.
There's also a report on the film-
ing of the first U.S. nuclear-power-
ed merchant ship. Savannah { page
56).
The New York Stock Exchange
and the Investment Bankers Asso-
ciation are other film sponsors
whose new offerings are described
on page 54. And since this is
Dynamic Films" 10th anniversary,
we thought you ought to meet the
men behind the scenes ... see
page 52! Happy New Year! ^
Below: J add L. Pollock (right)
president of MPO Productions,
Inc. gets briefing on tite experi-
mental vehicle Glideair from Dr.
Andrew Kucher, Ford vice-presi-
dent. Engineering and Research.
(see page 51 ).
Issue Eight, Volume Nineteen of Business Screen Magazine, published December 15, 1958.
Issued 8 times annually at six-week intervals al 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazine, Inc. Phcne BRiargale 4-8234. O. H. Coelln. Jr.,
Editor and Publisher. In New York: Robert Seymour. Jr., 489 Fifth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr. 104 So. Caron-
delel. Telephone DUnkirk 7-2281. Subscription $3.00 a year: $5.00 two years (domestic);
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office
at Chicago, Illinois, under Act of March 3, 1879. Entire contents copyrighted 1958 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.
BUSINESS SCREEN MAGAZINE
M/J]lif> JUt
NUMBER 8 • VOLUME 19 • 195
The Case I u P o i u t :
DOCUMENTATION
The Problem: How to produce a
film record of an annual automobile
contest so that dramatic interest and
variety will be maintained year after
year.
The Films: A series of half-hour
documentaries on the Mobilgas
Economy Run for General Petroleum
Corporation.
The Mobilgas Economy Run is an auto-
obile contest in which the winner is judged, not
speed, but by the amount of gas consumed
er a grueling 5-day course.
Filming this unique e\cnt imposts many
oblcms involving multiple camera crews leap-
)gging each other at pre-determined intervals,
order to fully cover the color and drama of
is exciting event. It is also necessary to find a
;sh story treatment for each film in the series,
that each individual film, though similar in
ture to those before it, is truly a new and excit-
; motion picture salesman for the motoring pub-
who are the target audiences.
It is a matter of pride to us that, since
51, all of the Mobilgas Economy Run films
i'e borne the familiar credit line:
JmeJ /., \^
Hollyufxid
1521 cross roads of the world
hollywood 28, California
BUSINESS SCREEN
THE INTERNATIONAL BUSINESS MAGAZINE
OF AUDIO AND VISUAL COMMUNICATIONS
NUMBER 8 • VOLUME 19 • 1958
I preview of contents
Communication In a Space Age: Viewpoint. 14
Plymouth Shows to Sell in "59 19
Bright Year Ahead for Screen Advertisers. 22
Right Off the Reel: Editorial Commentary . 29
PR Executives Meet in New York: Report. 30
Calendar of Film Festivals and Meetings. .30
A "Champion" Among Sponsors 31
^ Space Age Film Review
Autonetics" New "Eyes" for Space Travel. 43
USIA's Life Story of a Satellite 43
Photography: Space Science Tool 43
Camera on The Martin Company: Feature. 44
Sears Roebuck and the Film: Feature. . . .46
The Prudential's Film Audience Bonus .... 50
Ford Gives "An Equation for Progress" ... 5 1
10 Dynamic Years: a Studio Anniversary. .52
Trading on "The Big Board" Film Story. .54
Investor Wisdom from Babylon: Review. .54
Sounds Tell the Kansas City Story 55
Humor Spices the Post's Selling Pitch 55
Nature Study from Venezuela 56
Business Screen Executive Appointments. .58
New Audio- Visual Equipment Digest 64
Survey Report: The Teen-Age Market 70
Plus: The National Directory
OF Visual Education Dealers
OFFICE OF PUBLICATION
7064 Sheridan Road, Chicago 26
Telephone: BRiargate 4-8234
O. H. Coelln, Jr Editor & Publisher
Theodore T. Ouinn Editorial Consultant
Louise Otten Manager of Reader Services
Mildred Rosen Director of Production
Herbert Johnson. .Manager, Mailing Division
Howard Grosky Midwest Adv. Sales
IN NEW YORK CITY
Robert Seymour, Jr., Eastern Manager
489 Fifth Avenue
Riverside 9-0215 • MUrray Hill 2-2492
IN HOLLYWOOD
Edmund Kerr, Western Manager
104 South Carondelct
Telephone: DUnkirk 7-2281
THE EDITORS OF BUSINESS SCREEN
proudly announce the
Bth
PRDDUCTIDIV
REVIEW. 1959
The autiioritative Buyer's Guide
to all the qualified producers of
husiness and television films in
the U. S., Canada and world-
wide. Completely cross-indexed
for easy reference use; a "Who's
Who" of the industry. Publish-
ing; a major edition in
FEBRU./VRY • 1959
BUSIIVESS SEREEIV
New York . Chicago . Hollywood
MAKE YOUR NEXT BIG MEETING
A HIT!
WITH GIANT COLORFUL IMAGES
PROJECTED THROUGH A TRANS-
LUCENT SCREEN AND CHANGED
AT WILL BY REMOTE CONTROL
WITH THE NEW GENARCO 3,000
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LITERATURE BY
RETURN MAIL FROM
GENARCO INC.
97-08 SUTFHIN BLVD., JAMAICA, N. Y.
BUSINESS SCREEN MAGAZINE
is the
sincerest
form of
flattery
and flattered we are that other laboratories
sometimes use our registered trademark
color -correct®
as an industry standard to mean the
finest quality in color duplicating.
color-correct®
is owned by Byron, Inc., and is registered
in the United States Patent Office under
Trademark No. 575058. By law, we are
required to protect our trademark by
defending against all improper uses and
infringements. So when these two words
color-correct'
are used together in reference to motion
picture film, they apply to our registered
process only — for only Byron has the
right to use this term — only Byron can
deliver color-correct prints.
NUMBER 8 • VOLUME 19 • 195:
When you produce your next slide film,
remember... RCA ViCTOE SOUJ^fD
makes the picture complete!
''icior Custom Recording covers more ground — faster -
ly other service of its kind. Our engineers' superior skill,
:ed by years of experience and the most up-to-date tech-
and equipment, makes RCA Victor the constant leader
ield.
'ictor also supplies the most extensive library of musical
ns for slide films - at no extra cost. First quality record-
-eful handling, and fast delivery go hand-in-hand with
rder.
tCA Victor Custom Record Sales provide you with its
i
y /
JtWIli^ '.'^
famous "one-stop" service - recording, editing, pressing, and
shipping - for greater quality, economy, and results!
RCA Victor custom record sales 'l^
New York 10. US Eant nth St MVrray Hill 9.7200
Clnc„„o 11. H5 N. Luke Shore Drive WHitchall i-3U5
Hollywood ss. 1016 N. Sycamore Ave OLdfield 1,-1660
Naahvdln J, 1S25 McGavock St ALpine 5-6691
In Canada, call Record Department, RCA Victor Company. Ltd.. 225
Mutual Street. Toronto. Ontario. For information concerning other foreign
countries write or phone RCA International /3u.,a,o... SO Rockefeller Plaza.
A'.-Ki York .'0, N. Y.-.IU S-.ISOn.
SIGHT & SDUM
Telefrance, Inc. to Promote
Sarrut Commercials in U.S.
t'-t Telefrance, Inc.. a new cor-
poration holding the U.S. franchise
for filmed television commercials
made by Andre Sarrut and his
firm La Comete, Neuiliy-Sur-Seine,
France, has been formed as a
subsidiary of Fred A. Niles Pro-
ductions, Inc., Chicago.
Niles will be president of Tele-
france, with Marvin Frank, presi-
dent of W. B. Doner Advertising,
as treasurer and Aaron Cushman,
president of Aaron D. Cushman
and Associates, as secretary.
Sarrut is founder, president and
general director of Les Gemeaux,
S.A., producers of animated car-
toons, and manager of La Comete,
specialists in the production of
advertising and informational
films. The two companies have
received over 35 awards and cita-
tions at film festivals in Cannes,
Venice, Paris, Milan and Monte
Carlo.
La Comete reportedly exports
about 65 9f of its total production
and has tv film affiliations in Eng-
and. Italy and Canada.
While Telefrance commercials
will be produced in France. Niles
said that Sarrut understands the
American market, having worked
with American advertising agencies
for the past ten years in the crea-
tion of special tv films. ff-
"Energetically Yours" Honored
At San Francisco Festival
fr Eiiergeilcully Yours. Standard
Oil of New Jersey's sprightly 13-
minute color cartoon on mankind
and energy produced by Transfilm
Incorporated, has added still
another award to its long list of
prizes in national and international
him competitions. Latest honor is
a Golden Gate Award from the
San Francisco International Film
Festival, held October 30 to No-
vember 1 1.
The film was the only business-
sponsored picture honored at the
festival, and one of two American
entries that won awards. Previ-
ously it had won five national and
international citations, including
Venice and Edinburgh, and was
screened regularly in the U.S.
Pavilion at the Brussels World's
Fair.
It is available to community
groups, schools, business organiza-
tions and tv stations on free-loan
through Standard Oil Company
(N.J.). Room 1610. 30 Rockefel-
ler Plaza. New York 20. »
i
BUSINESS SCREEN MAGAZINE
has one of the largest suppHes of motion picture, tv and industrial
lighting, grip equipment and props in the East. Everything from Brutes and Inkies to sleek DC
Generators in 1600, 1000, 700, 300 and 200 AMP. sizes are available at a moment's notice.
Don't start shooting until you call
CTU
333 West 52nd
INC.
ew York CJA
Send for a schedule of reMol rates. RENTALS ' SALES ' SERVICE
UMBEK 8 • VOLUME 19 • 195
###
6mm COLOR PRINTS!
3lor Reproduction Company has been specializing exclusively in l6mm Color
■inting for over 19 years. Color Reproduction Company's entire facilities are
;voted exclusively to l6mm color film. This specialization is the reason Color
^production Company has earned a reputation for guaranteed quality which is the
andard of the l6mm Motion Picture Industry. Specialists always do the finest
ork. See what the technical know-how and production skills of l6mm color spe-
ilists can do for your l6mm color prints! Send your next l6mm color print order
Color Reproduction Company!
araffl-^Ea
(6 Santa Monita Blvd., Hollywood 46, Caliiornia
Telephone: OLdtield 4-8010
1959 Advertising Film Festival
Set for June 9-13 at Cannes
t!r The 6th International Adver-
tising Film Festival will be held
from June 9 to 13, 1959, inclusive,
at Cannes, France. Decision to
return the 1959 festival to Cannes,
and to move the dates forward
from September to June, was made
at a recent joint meeting of the
Executive Councils of Internation-
al Screen Advertising Services and
International Screen Publicity As-
sociation in Paris.
The two associations again will
assume joint responsibility for the
organization of next year's Fes-
tival.
Moving the Festival dates for-
ward, the joint Councils believe,
and arranging them so that they
do not involve a week-end, will
facilitate the operation of the 1959
event. Details regarding Festival
arrangements will be given later. ^
Hemmig to Head Film Work
At Air Agency's Test Center
i^ Robert H. Hemmig has been
appointed Chief, Photography and
Optical Recording, top photo-
graphic post at the National Avia-
tion Facilities Experiment Center,
Atlantic City, N. J.
In his new assignment, Hemmig
will head all motion picture and
film work in support of the pro-
gram to test and evaluate tech-
niques and equipments to be used
in modernizing the nation's air-
ways. Until recently he has been
motion picture chief for the Air
Force's Air Research and Devel-
opment Command.
Before his work with ARDC,
Hemmig was motion picture assist-
ant supervisor for Convair in San
Diego, Calif., and earlier owned
and operated Bob Hemmig Pro-
ductions, Santa Barbara, Calif.,
producing theatrical and tv films.
At Convair, Hemmig directed
the motion picture end of the
F-102/F-106 jet program, the
Navy's Tradewind project, the
SeaDart project, and Pogo, the
vertical take-off, turbo-prop
project. !^
•!■■ * *
Medical Film Wins a First
at Urological Film Congress
■«■ A medical motion picture pro-
duced at Chicago Wesley Memo-
rial Hospital was awarded first
prize in the teaching category at
the recent International Congress
of Urological Films at Brussels,
Belgium. The film. Urethral Cath-
eters, is designed for teaching use
by medical schools and hospitals.
BUSINESS SCREEN MAGAZINE
PUBLIC RELATIONS -TRAINING •TECHNICAL* MEDICAL* FARM
Educational pictures (that is, teaching films) need not be
preaching films. When they seem to be, they seem to miss
the mark. On the other hand, a good many, good educa-
tional films turn over the soil, plant the seeds, cultivate
the crop and enable educators to reap a harvest. You can
bring a lot out of the good earth. You can bring a lot out
of eager minds. The methods are identical. There is excite-
ment in learning when it's learning, and not being taught.
educational
pictures
Audio . .
Among our clients:
American Telephone &
Telegraph Co.
Babcock & Wilcox Co.
Carborundum Company
Cast Iron Pipe Research
Association
E. I. du Pont de Nemours
& Company
Ethyl Corporation
Ford Motor Company
General Motors Corp.
McGraw-Hill Book Co.
Merck & Co., Inc.
— and many.
National Board of Fire
Underwriters
National Cancer Institute
Pennsylvania Railroad
Sharp & Dohme
E. R. Squibb & Sons
The Texas Company
Union Carbide & Carbon
Corporation
U. S. Navy
Virginia-Carolina
Chemical Corp.
Western Electric Co.
many others
— '- UBWilf itJUIWLP.,
FILM CENTER BUILDING
630 NINTH AVENUE
TELEPHONE PLaza 7-0760
NEW YORK 36, N
VACfS \ Frank K. Speidell, President Herman Roessle, Vice President P. J. Mooney, Secretary & Treasurer
^ ^af^^ 1 Producer-Directors: L.S.Bennetts H. E. Mandell Eorl Peirce
^ ^jjjflOVOI'S,*'^- 1 Alexander Gansell Harold R. Lipmon
Sales Manager: Sheldon Nemeyer
im^^
Erwin Scharf
the billion dollar question:
Worldwide Role of Films and Television Is Theme
of SMPTE's 85th Convention at Miami Next May
how
can you
increase
sales?
\l INEXPENSIVE ANSWER
rough a sales and
jduct training
jgram that will teach
esmen how to:
present a favorable
company image
put into action principles
of good salesmanship
tell a convincing product
story
gel tfie order by asking
for It.
;d Niles Productions
stom-tailors
xessful sales and
)duct training
Jgrams to fit your
dget and your needs.
■ furttier information
:lioul obligation, call
RED A. NILES
ODUCTIONS, INC.
58 W. WASHINGTON
ICA60 7, ILL.
ELEY 8-4J81
■■-■ Progress in motion pictures and
television as instruments of inter-
national communications will be
the focal point of discussions at
the 85th Semi-Annual Convention
of the Society of Motion Picture
and Television Engineers, to be
held May 4-8. 1959 at the Hotel
Fontainebleau in Miami. Florida.
The SMPTE is planning a con-
vention program to include many
topics in support of the overall
theme of "Films and Television
for International Communica-
tions."
In line with the convention
theme, an important feature of the
meeting will be an International
Equipment Exhibit at which pro-
fessional motion picture and tele-
vision equipment manufacturers
and distributors from all over the
world will be invited to show their
latest products.
Program chairman for the en-
tire convention will be Garland C.
Misener. Capital Film Labs, Inc.,
Washington. D. C. Assisting him
will be C. Henderson Beal. Direc-
tor of Motion Pictures, L'niversity
of Miami.
Topic chairmen for the meeting
and the topics for which they will
select papers and demonstrations
for presentation at the convention
sessions include:
Dr. Sydney W. Head. Radio-
TV Film Department, University
of Miami. "Audio-Visual Com-
munications"; Dr. John Storr,
University of Miami Marine Lab.
"Cinematography"; Lincoln L.
Endelman, flight test engineer,
Convair Astronautics, Cocoa
Beach. Fla., assisted by Gaver M.
Powers, "High-Speed and Instru-
mentation Photography."
Harold Jones. Professional Mo-
tion Picture Department, Ansco,
Binghamton. N.Y., "Laboratory
Practice"; Max G. Kosarin, Serv-
ice Division. Army Pictorial Cen-
ter, Long Island City, N.Y., "Mul-
tilingual Films"; Boyce Nemec.
Reevesound, Inc., Long Island
City, "Sound Recording and Re-
production"; Philip M. Cowett,
electrical engineer, U. S. Navy.
Washington, "Standards and Stan-
dardization."
George H. Gill, Century Light-
ing. Inc.. North Miami, Fla..
"Studio Lighting and Practices";
Glenn H. Dorsey, sound and
lab engineer. Miami, "Television
Broadcast and International Facil-
ities"; Peter Keene, Screen Gems,
Inc.. New York City, "Television
Film Techniques"; John L. Kou-
shouris, CBS-TV, New York City,
"Television Recording"; and Willy
Borberg, General Precision Lab-
oratory. Pleasantville. N.Y.. "The-
atres and Projection."
SMPTE'S convention theme re-
liects the society's interest in fur-
thering international communica-
tions as a vehicle in bringing to-
gether the people of the world in
closer understanding and har-
mony, and in making more diffi-
cult the imposition and mainte-
nance of artificial political curtains.
Health Groups to Unify A-V
Aids vs. New Germ Threat
■,V Coordination of audio-visual
programs in the field of staphylo-
coccus control is the aim of a new
committee created by six major
health organizations.
To be known as the Interagency
Committee for Training Aids on
Staphylococcal Disease, the com-
mittee will act as a clearing house
for the exchange of information
regarding audio-visual and other
training materials which are pres-
ently available or in production.
The forming groups include:
American Academy of Pediatrics,
American College of Surgeons.
American Hospital Association.
American Medical Association.
American Nurses Association, and
the Communicable Disease Cen-
ter of the U.S. Department of
Health, Education and Welfare.
The new committee was formed
to meet the growing need for
educational aids to supplement the
over-all national program to con-
trol staphylococcus in hospitals.
This problem has become very
serious since the appearance of the
antibiotic-resistant strain (aureus)
of the bacterium.
According to Ralph P. Creer,
director of medical motion pic-
tures and television for American
Medical Association, and chair-
man of the new committee, the
group will review immediately all
existing training aids, and will co-
ordinate the production, distribu-
tion and utilization of future audio-
visual materials.
The committee hopes in this
way to avoid duplication of train-
ing aids and to encourage produc-
tion of the best possible material to
orient both professional and sub-
professional groups to the growing
staphylococcus problem. IJS'
THE MYTH
OF PRICE
RESISTANCE
For the average salesman nothing is
more real — or more troublesome —
than price resistance.
How many times has a salesman of
yours said: "I could sell more if only
our prices were lower!!"
Yet he's wrong, dead wrong.
He believes a myth. A myth that sales
are lost because his price is too high.
Price is never the sole factor in a
turn-down.
We know if . . . you know it. If only
he knew it.
Yet he can when he realizes that
price is relative to value. Dispel the
myth of price resistance with:
"PRIDE IN PRICE"
part of the outstandingly suc-
cessful sound slide program . . .
AGGRESSIVE SELLING
Write for Details on
Obtaining a Preview
Better Selling Bureau
6108-B Santa Monica Boulevard
Los Angeles 38, California
A Diviston of Rocket Pictures, Inc.
BUSINESS SCREEN MAGAZINE
Critical moment in test of liquid propellant rocket engine is recorded by these fast moving mstruments being filmed
by Rocketdyne Film Unit. Rocketdyne is the largest manufacturer of liquid propellant rocket engines in the Free World.
ROCKETDYNE FILMS ROCKET ENGINE TESTS
WITH MITCHELL CAMERAS
Advanced Research Films Plus Top Industrial Features Filmed by 21-Man Unit
The Motion Picture Unit at Rocketdyne, a division of North American
Aviation, Inc., employs both 16mm and 35mm Mitchell cameras to accu-
rately record testing of power plants for the Air Force Thor IRBM and
Atlas ICBM missiles, and the Army's Redstone medium range and
Jupitei- IRBM weapons.
Camera dependability is of critical concei-n where months of preparation
go into each test, and retakes are impossible. Mitchell cameras assure
uniform excellence of highest film quality and trouble-free operation
that no other camera can match.
Other Rocketdyne films, like the full-length pi'ize winning documentary
"Road to the Stars," demand extreme camera flexibility. Special Report
films, for example, involve interior shots of plant and production lines
which normally would require prohibitively expensive lighting. Mitchell
cameras, with their 235 degree shutters, do this job easily with a mini-
mum of lighting equipment.
To obtain information on the world's finest motion picture cameras
write today on your letterhead. Please specify your interest in literature
on the Mitchell 16mm camera — oi- the 35mm camera.
Precision Test Firing of Rocket Engine at Rocketdyne's Pro-
pulsion Field Laboratory is recorded by Mitchell Camera in
remote 1600 acre test area in Santa Susana Mountains,
California.
/^(tMl(}lnwm
Scene from "Road to the Stars," which won
the top award in the Industrial Film Produc-
ers Association competition, shows camera
unit in plant with Mitchell on track-mounted
dolly. Producer-Director was Bill Adams.
Camera requires great flexibility from long
range to close-ups like this which shows the
Mitchell shooting a precise view of panel
operations in the recording center during a
test.
COMMUNICATION IN A SPACE AGE
The Challenge: to Help Traming and Education
Keep Pace with Today's Technological Advances
rHE FIELD of business com-
munications today faces what
believe is its greatest opportunity
id its greatest challenge. In the
:ars immediately ahead, those of
; who produce motion pictures,
idefilms, stage shows and graphic
ts presentations for industry will
; called upon to play one of the
iiding roles in familiarizing key
oups in our society with the great
:hnological advances now accom-
ished but not yet translated into
ir everyday lives.
Perhaps before you read this
e United States will open the
west frontier — outer space — -still
der by placing a missile in orbit
ound the moon. The day it hap-
ns will evoke no visible change,
e will drive to work in our same
rs, sit at the same desks and
ich at the same restaurants. The
y of change, however, will cer-
nly come.
Call it what you will — the Age
Automation, the Nuclear Age,
; Space Age — it will be all these
d more. It will be an age of
;at progress, resulting in count-
s new ideas or new meanings of
1 ideas which must be dissem-
ited through the words and pic-
es of our communications me-
i, from the simplest pamphlet
the most elaborate company
>tion picture.
What all this will mean in terms
increased dollar volume of our
iincss, I hesitate to say for fear
under-statement. I am simply
ivinced that all the tools of
.iness communication — motion
tures, slidefilms, the sales meet-
s show or other stage show, and
graphic arts — will take on new
x)rtance and be ever more
lely utilized.
rhe training of experienced as
I as new workers in the manu-
turing of many radically new
ducts is one area in which the
ducer of business communica-
is will carry a major responsi-
ty. Equally important will be
training of people who must
these new products.
Ve can also expect to play a
or role in helping society in
eral adjust to a new and far
■e complex civilization than we
i know. One goal will be to
help our adult society catch up
with the younger generation which
today plays spaceman as readily as
we once played cowboys and In-
dians.
Of course, I do not mean that
this new business is going to
come to us automatically. It will
always be the responsibility of our
creative sales and marketing peo-
ple to research and analyze a giv-
another. the training — and retrain-
ing— process will demand teach-
ing efficiency which only the visual
media can deliver.
Even if we look at the future
only in terms of the present — dis-
regarding the sociological events
ahead — it is easy to visualize an
increasing need for our services.
For instance, business people gen-
erally are agreed that out of our
en problem, reduce it to certain
definitions, and then recommend
the shortest and most communi-
cative route to a solution.
More and more decisions will
be made determining the manner
in which people communicate
ideas. Only the tools of business
communications with programs
planned by experts and produced
by professionals, will be equal to
the many assignments. In the case
of the training film, for instance,
even its physical advantages will
be more important in a fast mov-
ing world. Multiplied by dozens
and even hundreds of reprints, the
films can be shipped speedily and
screened at little expense wherever
and whenever they are needed. As
one technological advance follows
economic system has now evolved
a new science — salesmanship. The
need for professional salesman-
ship certainly became apparent
during the recession. More than
ever before, we now realize that
the best answer to a business slump
is for more people to sell more
products. The need for production
services and employment logically
follows.
I said at the outset that the
business of communications for
industry not only faces a great op-
portunity but a great challenge.
The challenge, of course, is to do
our job well, as it always has
been. In the years ahead, how-
ever, this challenge will loom even
larger. New problems involved in
by James A. Kellock
— Vice President and Gen-
eral Manager of Wilding Pic-
ture Productions, Inc. He
writes from the experience of
his 28 years of recognized
leadership in this field.
living in an advanced technologi-
cal society will arise in education,
health, safety and in just plain ex-
isting. We must be exceptionally
original and creative if we are
to help find answers to these
problems. i
Having the answers, we must 1
be equally effective in presenting
them to those individuals and
groups involved in the problem. It
becomes increasingly apparent
that the total concept of Com-
iminications for Business as we
have developed it and practice
it — involving research, analysis,
planning, production and follow-
up — will surpass anything we have
known previously in accomplish-
ing this goal. ^"
Films Will Help USIA Tell
Lincoln's Story to the World
M Special overseas showings of
motion pictures with a Lincoln
theme are being planned by the
U. S. Information Agency as an
important part of its year-long ef-
fort to re-acquaint the world, on
the 1 50th anniversary of his birth,
with the life and accomplishments
of Abraham Lincoln.
All media, from cartoon books
to tape recordings of the Amer-
ican National Theatre and Acad-
emy's prize-winning production of
Al^e Lincoln in Illinois, will be
used by USIA in a major develop-
ment of the Lincoln theme.
Other audio-visual media in the
USlA's program will include ma-
terial on Lincoln for use by over-
seas tv stations, and lecture mate-
rials with color slides. W
BUSINESS SCREEN MAGAZINE
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to bring you lower production and laboratory
costs with superior sound quality.
• Send For Technical Bulletin *6
CORPORATION
I
(a subsidiary of Du Art Film Labs., Inc.)
245 West 55th St., New York 19, N. Y. . PLaza 7-4580
IN CANADA: ASSOCIATED SCREEN INDUSTRIES, Ltd. • 2000 Northcliff Avenue, Montreal, Canada
NUMBER 8 • VOLUME 19 • 1958
T
VICTORfQiJ'"^ 1600 ARC
high cost of 16mm arc projectors is forcing you to '
1 do" with an auditorium-type incandescent — you
to yourself to consider the Victor 1600 Arc. It
•s a full 1600 lumens of light on the screen at 30
vith Mark II Shutter — more than three times that
incandescent — yet it's still easier on your budget
jther 16mm arcs. It incorporates all advanced
projector features and a powerful 25-watt am-
The 1600 Arc runs for a full hour on one set of
IS, does not require a special projection booth, and
only arc projector made with 3-case portability.
SPECIFICATIONS:
Selenium Rectifier has top-mounted controls, swing-
out legs, built-in tilt lock, is blower cooled. Also serves
as base for projector.
Speaker case houses 12" bass reflex speaker and is
carrying case for 25-watt amplifier-projector unit.
Lamphouse has built-in ammeter with motor rheostat,
automatic carbon feed, external arc position marker.
Compare the Victor 1600 Arc side by side with any
other 16mm arc and see for yourself how much more you
get for your projector dollar.
•<VrCTOR SOVEREIGN 25
VICTOR MODELS FOR
SMALLER AUDIENCES
OFFER QUALITY FEATURES
FOUND ON THE 1600 ARC
VICTOR ASSEMBLY ^0*■
ND FOR FREE LITERATURE ON VICTOR 1600 ARC AND OTHER VICTOR A-V PRODUCTS
ICTOR.
ANIMATOGRAPH CORPORATION • EST, 1910
A DIVISION OF KALART
oducers of precision pliotographic and A-V equipment
PLAINVILLE. CONNECTICUT
19th NAVA Convention Dates
Are July 25-28 in Chicago
^V The lyth annual National Au-
dio-Visual Convention and Ex-
hibit will be held July 25 through
28. 1959. at the Morrison Hotel,
Chicago, it is announced by Don
White, executive vice-president of
National Audio-Visual Associa-
tion, sponsor of the annual event.
Attendance at the 1958 NAVA
convention was about 2,400 per-
sons. Increased interest in and
use of a-v equipment resulting
from passage of the National De-
fense Education Act will make the
1959 NAVA convention more im-
portant than ever, Mr. White says.
Six different associations, whose
members purchase and use audio-
visual materials and equipment in
such varied fields as industry,
church, agriculture, medicine and
education, will meet in conjunc-
tion with the convention so their
members can attend the equipment
exhibits on the hotel's first floor
and mezzanine.
Additional information may be
obtained from National Audio-
Visual Association, Inc., Fairfax,
Virginia. f-
* * «
3rd Medical Film Workshop
Scheduled for March 16-18
ir March 16 through 18, 1959,
are the dates selected for the
Third Medical Motion Picture
Workshop, sponsored by the Vete-
rans Administration and presented
by The Calvin Company on its
Kansas City sound stages.
Devoted to an analysis of the
process of producing motion pic-
tures in the medical and allied
fields. Workshop sessions during
the three days will include screen
illustrations, displays, and talks by
leading medical film producers and
film-using organizations.
The fe^e of $ 1 00 will include all
Workshop sessions and the ban-
quet. Further information may
be obtained by writing Medical
Workshop, The Calvin Company,
1105 Truman Road, Kansas City
6, Missouri. 5S'
PROFESSIONAL
TITLE Typographers
and
Hot-press Craftsmen
SINCE 1938
Vi' rile for FREE type chart
KNIGHT TITLE SERVICE
1 15 W. 23rd St. New York, N.Y.
BUSINESS SCREEN MAGAZINE
Plymouth Shows to Sell in '59
EXPOSE
EXPOSING FACTS ABOUT CALVIN CO. SERVICES
KANSAS CITY, MO.
NO. 1
KODACHROME PROCESSING
(Reversal Color Print)
In 1950 The Calvin Company became the first company to process Koda-
chrome outside The Kodak Company. The machine was built to process
l6mm release prints. Since that time processes have been changed
several times and each time equipment has been brought up to date.
Today the process is known as color reversal print stock (type
5269). We feel this extra experience in color is of value to you in
supplying you better color prints. There are reasons why we went
into color processing early, such as :
1. Better service: Prints don't have to be shipped elsewhere for
processing. We don't claim to give the fastest service in the
(OVER)
THE CALVIN CO.— 1105 TRUMAN ROAD— KANSAS CITY 6, MO.
NUMBER 8 • VOLUME 19 • 19 58
19th NAVA Convention Dates
Are July 25-28 in Chicago
VIC^
business on every job-to do so would mean we did not have much
work to do. But on most orders and on large orders, we are
equipped to give better than normal service. We have given
two-hour service, but certainly that is the exception.
2. Better color: We don't mean that we can process better than
Eastman. But, by having control of our processing and printing,
results from printers can be checked from hour to hour and any
shift in color, no matter how slight, can be caught and cor-
rected before it is out of limits.
3. We felt that color was to play a bigger and bigger role in
motion pictures and television, and that the way to learn how
to handle color better was t o actually work with it . Today, we
believe we can say we have more actual working experience with
16mm color than any other producer-service organization.
Why don't you use this service on your next order? Send, bring your
material, or, better yet, call us, phone number HArrison 1-1234,
Kansas City, Misouri.
high cost of 16mm i
; do" with an audit(
to yourself to con
-s a full 1600 lumer
^-ith Mark II Shutte
incandescent — yet
Jther 16mm arcs.
projector features
The 1600 Arc runs
IS, does not require s
only arc projector
ND FOR FREE L
[CTOl^:^!
A D I VI SI
■ ducers of precision
PLAINV
.reyr xo^r^,
,' Thompson, /^ ~~~-~-^
Executive Vice President
BUSINESS SCREEN MAGAZINE
Plymouth Shows to Sell io '59
]llonlh»« of Planning. Slutly of Fcainrt'.s. Pr«>«*«'<lo
ln<r<»flu('lion of 'oM JHodols Io Di'alor Andicnros
How Is Money raised for a
show — a big musical show?
The popular conception includes
a lavish penthouse amply sup-
plied with expensive champagne,
wealthy playboys and girls, tired
stock brokers, hard-boiled theatre
people, and genial garment manu-
facturers, gathered to hear the
book and score performed by its
eager authors who are in search
of that magic combination which
will open fat wallets and provide
the necessary $350,000 to produce
the show.
That's one way of raising money
for a musical, but there is another
method. Picture a paneled confer-
ence room with a large table
around which sit the top execu-
tives of a big motor company, each
following from a script the words
being read by the representative
of a producing company. From
time to time the scripts are laid
aside while a tape recorder plays
original songs that comprise the
score — songs taped by well-known
singers accompanied by leading
instrumental groups. The atmos-
phere is strictly business for this
is no mere $350,000 musical but
one that will, perhaps, cost three
to four times that sum, returning
the investment a hundred fold and
resulting in the continued employ-
ment of hundreds of thousands of
workers.
New Models Are the "Stars"
Finally the script and the music
are accepted, and the next logical
question should be "Who will star
in this show?" But in this in-
stance, the question never occurs
because the stars have already
been hired. They are the Fury,
the Belvedere and the Savoy —
three stars that comprise the hopes
for the Plymouth Division of the
Chrysler Corporation for 1959.
The above scene took place
early in July, 1958. Two produc-
ing companies were involved: the
Industrial Division of the Music
Corporation of America, which
was the overall producer and
handled the live portions of the
show; and Visualscope, Inc., which
produced the filmed segments.
Representing MCA was Ervin
Brabec, one of its vice-presidents;
and on hand for Visualscope was
President John H. Rose.
Combine Selling, Entertainment
Months of preparation had gone
into the show, including count-
less conferences in Detroit attend-
ed by Plymouth executives;
MCA's director, Arnold Spector;
the book writer, Norman Zeno;
and the lyric writer, Eva Frank-
lin. Ideas were weighed, accept-
ed or discarded. The features of
the cars were examined and re-ex-
amined to devise the best methods
of translating them dramatically
for the thousands of dealers who
would get their first glimpse of the
new 1959 line as the show trav-
eled to 18 cities across the coun-
try. Not one word of lyric or script
could be written for entertainment
alone, but was carefully calculated
to accomplish two purposes . . .
"Sell the Cars" and entertain at
the same time.
Unique methods of presenting
the many facts and figures were
devised. One hitherto unused de-
vice was employed in the opening
chorus. Lyrics were set to a series
(CONTINUED ON NEXT PAGE)
Slides by Visualscope were synclironized with lyrics punched
out by a professional chorus, directed by composer Ray Jaimes.
"Get me
^Vashington, D. C.
NUMBER 8
VOLUME 19
FII-IM LABORATORIES, INC.
Sound • Editorial • Laboratory Services
Palrview Avenue Northeast, Washington 2, D. C. LAwrence 6-4634
Plymouth PremierEs:
(cOi\t"d from preceding page I
of art slides, which were animated
by Visualscope. These were shown
on the screen, and. under the
guidance of Ray Jaimes, compos-
er and musical conductor for the
show, a chorus of singers syn-
chronized the lyrics to the chang-
ing pictures on the screen. Other
inventive devices for the presenta-
tion of the cars included dancing
curtains, aluminum foil waterfalls,
and curtains of light which dra-
matically brought the new beauties
into view.
Audience Totals 100,000
Because of the tight time sched-
ule for presentation of the cars,
two companies, playing identical
shows, were separately routed and
transported by cargo planes, one
to the eastern part of the country
and one to the West. Two com-
plete casts were engaged, two
complete productions built, and
two complete sets of films made.
On September 9th, the Eastern
company opened in Pittsburgh,
and a night later, the Western
company opened in Chicago, both
to much acclaim. Presented at
night, much in the manner of a
Broadway opening, the shows
achieved a glamor sometimes lost
in industrial theatre productions.
In the five weeks that followed,
these two companies introduced
the new Plymouths to over 100,-
000 dealers and their families
throughout the United States.
Three bright stars had been
launched in an entertaining yet
highly productive fashion . . . stars
whose acceptance by the public
can have much to do with the
state of our national economy.
The Plymouth Premieres are
one more convincing evidence
that show business has come into
its own in industry and can look
forward to an even brighter fu-
ture— a future in which an artistic
medium joined solidly with a com-
mercial one can only achieve the
betterment of both. R'
F&B Appointed U.S. Distributor
Of Portman Animation Stand
ti Florman & Babb. Inc. has been
appointed exclusive distributor of
the Portman Animation Stand and
accessories.
The Portman Stand created
considerable interest at the recent
SMPTE convention in Detroit,
where it was displayed for the
first time under F&B auspices. It
is now on display at the Florman
Selling begins on the marquee . . .
& Babb showroom at 68 West
4.Sth Street. New York. Catalogs
are free for the asking. ^
Wagner Appointed Creative
Head at Close & Patenaude
'A- Frank A. Wagner has been ap-
pointed creative director of Close
and Patenaude, Philadelphia sales
promotion agency. Wagner for-
merly was advertising and sales
promotion manager for the tech-
nical products department of RCA
Service Company, and prior to
that was on the sales promotion
stalT of Philco Corporation.
Close and Patenaude create and
produce sales promotion and sales
training programs for such clients
as E. I. du Pont de Nemours &
Company, Scott Paper Company,
Sun Oil Company, American Ray-
on Institute, Whirlpool Corpora-
tion, American Motors Corpora-
tion, Chrysler Corporation, and
others. 9
Writer Wanted
Writer for permanent staff
of leading national organiza-
tion producing slidefilms. mo-
lion pictures and other visual
tools, as well as printed ma-
terials related to business films,
for top-notch accounts. Detroit
location.
Must have know-how to re-
search, organize and develop \
customer's factual material \
into effective, dramatic visual
media.
If you are a self-starter who
wants room to grow in a con-
genial atmosphere, this is for
you. Send complete resume.
We will keep it confidential.
If you qualify, an interview is
next step.
Write Box 12- A
BUSINESS SCREEN
7064 Sheridan Rd., Chicago 26
BUSINESS SCREEN MAGAZINE
en
ur
PRODUCTIONS, INC
'^**"'"^l^mimH9SHMlKl
One of America's Great
Industrial Film Companies
SEVENTH
N.Y. PLAZA 7-8144
^-
^1
to'
i»>
2
;3?
y
o.
D
t^
REPORT ON THEATRE SCREEN MEDIUM
Bright 59 Ahead for Screen Ads
Atl<>nflanee Inereasos With Tlioalr**^ Rt'-Openings
FORTIFIED Bv The recent repeal
of the 10 percent Federal ex-
cise tax on the first dollar of mo-
tion picture theatre admissions
and the release by a number of
leading manufacturers of extensive
national screen advertising cam-
paigns on their 1959 product
lines, the theatre-screen advertis-
ing field appears headed for its
most successful season in the year
ahead.
Motion picture exhibitor organ-
izations predict increased attend-
ance and many theatre re-openings
as a result of the excise tax repeal.
Although the action by Congress
in its recent session applies only
to the first dollar of admission,
theatre men point out that this
will result in lower ticket prices
for most of the country's movie-
goers, since most of the nation's
theatres now have their admission
prices within the tax-free range.
Larger Ad Film Audience
Increased theatre attendance, in
turn, will mean larger viewing
audiences for filmed screen adver-
tisements.
Additional growth in the poten-
tial for theatre-screen advertising
also is reflected in the re -opening,
over the past several months, of
motion picture houses that have
been closed for extended periods.
Re-openings at the rate of nearly
two a day were reported in a re-
cent issue of BoxoRice magazine,
which noted that some 333 hard-
top houses have come back into
the field since the first of the year.
In more recent months, this trend
has been on the increase, with 219
motion picture houses being re-
opened in the second quarter of
1958 alone.
Greatest activity in this regard
was in the north central section of
the country, with 84 indoor the-
atres re-opening in this part of
the nation since the first of the
year.
Automobile manufacturers, vir-
tually all of whom have been long-
time users of the theatre-screen
medium, again are taking advan-
tage of color and big-screen ef-
fectiveness to merchandise the
new body shades and upholstery
fabrics of their 1959 models.
Helping Sell 1959 Models
To help put across the new
names which it has given its 1959
cars. Buick completed two ad-
vance theatre commercials and
added 10 more to round out its
series. The company had the first
films on its 1959 models on the-
atre screens by the last week in
September.
Buick also is producing a the-
atre commercial for its German
Opel cars, in which it is featuring
both the Rekord and the Caravan
models.
Chevrolet preceded its intro-
duction of 1959 models with a
teaser series on theatre screens,
hinting about details of the new
series and promoting the date
when dealer showings would be
held. With the release of new
Chevrolet models in mid-October,
six additional film advertisements
were booked for theatre showings
throughout the country by the
company's agency.
Pontiac Promotion Tie-Ins
Chrysler timed its release of
screen ads with the introduction of
its 1959 models on October 24.
The models are being promoted in
a series of eight new theatre films.
Dodge has announced six new
theatre-screen advertising com-
mercials for its new models.
A record of 13 new theatre
commercials has been produced to
promote Pontiac's new line, plus
a pre-announcement film released
before new model showings.
Oldsmobile is providing a new
merchandising service tie-in with
its 1959 screen advertising films.
Promotional cards, folders, cou-
pons and other printed matter are
being furnished for distribution to
the movie audiences as they enter
the theatres. The company has
produced two films, thus far, for
its 1959 cars.
Ford for 1959 has 13 new the-
(CONTINUED ON PAGE 24)
YOUR
NEW EMPLOYEES
With proper induction and job
instruction they will be more
effective, happier employees. This
means less personnel turnover,
better work faster, more efficiency
and increased productivity.
it's up to your supervisors. It can
be accomplished!
Show your supervisors how with:
"INDUCTION AND
JOB INSTRUCTION"
part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:
• "THE SUPERVISOR'S JOB"
• "INTERPRETING
COMPANY POLICIES"
• "THE SUPERVISOR
ASA REPRESENTATIVE
OF MANAGEMENT"
• "HANDLING
GRIEVANCES"
• "MAINTAINING
DISCIPLINE"
• "PROMOTIONS,
TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"
• "PROMOTING
COOPERATION"
Write for Details on
Obtaining a Preview
INC.
6108 SANTA MONICA BLVD.
HOLLYWOOD 38. CALIFORNIA
BUSINESS SCREEN MAGAZINE
Don Malkames (center) examines cine strips on the "Rendezvous" set. John Newland, Director (right),
discusses film quality w'th Du Pont Technical Representative, Joe Dougherty.
Don Molltomes ^/eff
"New DuPont 'Superior' 2...
the finest film I've ever used"
This was the reaction of Don Malkames. A.S.C.. Di-
rector of Photography for the television series. "Ren-
dezvous." being produced by Kenco Productions, New
York, for CBS.
After using the completely new DuPont '"Superior"'
2 Type 936 Motion Picture Film for thirteen half-hour
shows, Mr. Malkames joined the laboratory tech-
nicians in praising the film. Their conclusions were:
Finest grain structure they had ever seen;
Extreme flexibility and latitude;
Captures rich blacks yet picks up
excellent detail in spilled light areas with
no additional fill lighting;
Excellent tonal gradation;
Requires one-third less processing time.
Don states: "This new DuPont film does more to
make mv job easier than any other film I know. It
takes a lot of the headaches out of lighting and ac-
tually produces better pictures than you have any right
to expect. Without doubt. 936 is the finest negative
stock I've ever used."
For additional technical information on DuPont
Tvpe 936 Motion Picture Film. send thecnupon below:
Du Pont Photo Products Department
2432-A Nemours Building
Wilmington 98, Delowore
Please send me technical data on the new ' Supe
2 Type 936 film.
No
Address-
CH,
Better Things for Better Living . . . through Chemistry
WE tOVEK
THE WORLD
Our "growing pains" take us
everywhere, and we point with
pride to some of the clients
we have served:
— a trade industry group with
headquarters in Boston;
— a world-wide industrial or-
ganization with headquar-
ters in Chicago;
— a leading television company
in Hollywood;
— an international assignment
that took us to Europe.
Our business is motion
pichires.
We KNOW our business.
STARK FILMS
Producers of
Motion Pictures that sell
Howard & Center Streets
BALTIMORE 1, MARYLAND
San Francisco
d as traditional as the
y by the Golden Gate itself . . .
A. Palmer Films, Inc., pro-
ing the industrial photogra-
T with technical experience,
iplete facilities under one roof,
I the individual service he
nands.
• script preparation
• photography
• sound and music recording
• editing
• printing
ce 1922. the leader in 16mm
tion pictures in the West.
GREEN FILM?
DIRTY FILM?
-ilMaglc Pylons (Pat. Pend.) quielt-
y attach to any 16mm. projector.
Automatically silicone - treat and
protect film, clean gates as film Is
unnlng.
Special kits, complete with simple
nstructions for Ampro, B&H, East-
nan. RCA. TSI, Victor. Write for
ilustrations and prices.
ECONOMICAL . . . EFFICIENT
THE
STRIBUTOR'S GROUP, INC.
204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA
Screen Advertisers
Introduce '59 Lines:
(CONTINUED FROM PAGE 22)
atre shorts in color on its new
passenger cars and trucks and on
used cars. Six of the films feature
passenger cars, three demonstrate
trucks, and two are official Ford
service films. All of the produc-
tions provide space for tie-in by
local dealers.
Edsel has just completed pro-
duction on four full-color screen
commercials featuring styling,
economy, special advantages and
the automobile's 1959 concept.
Nine new color film ads are avail-
able on the 1959 Rambler, with
accent on action on the highway,
ease in parking, and roominess
and economy.
Other auto-makers with new
' theatre film series for 1959 include
Studebaker with nine commer-
cials. DeSoto with 10, Plymouth
with five. Mercury with four, and
Lincoln with two.
GE Shows '59 Appliances
Activity in the screen advertis-
ing field has not been limited to
the automotive industry. General
Electric recently announced that it
will produce 1 8 films next year
on its home appliance line, includ-
ing refrigerators, freezers, room
air-conditioners, dishwashers, unit
kitchens and ranges.
Scheaffer Pens has produced
two new commercials, one featur-
ing the "Lady Scheaffer" foun-
tain pens and the other demon-
strating the Schaeft'er "Skripsert."
Thirteen new Socony-Mobil
Oil Company screen ads relate the
role of the firm in supplying Mo-
bil products throughout the world,
from Indianapolis Speedway to
far-off Malaya; and Sinclair Refin-
ing has added five new color
shorts to its existing program for
year-around theatre screenings.
A new national advertiser on
theatre screens is the Frostie Com-
pany, Baltimore, which has six
full-color commercials in distri-
bution on its root beer, each a
complete unit needing no trailer.
Distribution costs are borne total-
ly by the company's dealer adver-
tisine fund. Three of the films are
live-action productions and three
are cartoons.
Bolstering the claims of produc-
ers of theatre advertising shorts
as to the eft'ectiveness of this me-
dium is a recent report by Sind-
linger & Company, business ana-
lysts, which shows that the impact
of theatre-screen ads is greater
among owners of television sets
than among non-set owners.
Theatre Ads Are Remembered
The Sindlinger study revealed
that tv set owners not only remem-
ber more about the theatre ads
they see, but that they remember
longer. In home interviews in four
cities, 73.1% of tv set owners re-
called seeing theatre-screen adver-
tising on their last visit to the
movies, and 78.6% could name
one or more advertisers.
In non-tv set homes, 67.7% re-
called seeing advertising on their
last movie visit, and 73.7% were
able to name one or more adver-
tisers.
Researchers also questioned au-
diences in theatre lobbies, and
found that 81.1% of tv owners
recalled screen ads and 80.7%
remembered one or more adver-
tisers; while the figures were
76.1% and 76% even, respective-
ly, for non-set owners. ^
Rapid Film Technique Starts
"Selective" Shipping Service
■A- A new film shipping service
geared especially to the needs of
sponsors interested in selective
showings has been inaugurated by
Rapid Film Technique, Inc. Called
Rapid Film Shippers, Inc.. the new
firm will perform film handling
tasks only, allowing clients to
undertake full control of bookings,
payments and audience reports.
At the same time, besides ship-
ping services, the company will
offer complete access to the film
inspection, rejuvenation and res-
toration processes which Rapid
Film Technique ("The Film Doc-
tors") has been performing for
nearly 20 years.
Jack Bernard, president of the
two Rapid organizations, feels
there is a need for an efficient film
handling service for sponsors seek-
ing highly selective audiences.
Among clients of the new ship-
ping film are: Telestar Films, Inc.,
Banner Films, Inc., Dow-Corn-
ing's New York Sales Office, and
Swiss NatiomxJ Tourist Office.
Further information on services
offered is available from Rapid
Film Shippers, 37-02 28th St.,
Long Island City L N.Y. ^
Colmes-Werrenrath Expands
Space at Glenview Studio
tV Colmes-Werrenrath Produc-
tions, Inc. has announced that all
editing, projection and sales func-
tions of the company will be
moved from its downtown Chicago
offices and housed in newly ac-
quired space in the former Coro-
net Studio at 1037 Woodland
Drive. Glenview, 111. ^
Bornhauser Directs Training
For Standard Oil of Indiana
■ Bernard O. Bornhauser has
been appointed manager of sales
training for Standard Oil Company
(Indiana) at the general office in
Chicago, it has been announced
by Dwight F. Benton, sales vice-
president.
Bornhauser has been district
sales manager at Evansville. Ind..
since 1957. He started with Stand-
ard as a service station attend-
ant in 1936, and has held sales
posts in five Midwest cities. g^
NOW.. .IN CHICAGO
a complete
optical effects
service
for Midwest producers
35 mm to 16 mm
16 mm to 35 mm
35 mm to 35 mm
^^__^ 16 mm to 16 mm
ANIMATION 'TITLES .EDITING • COLOR OR B&W
ROSS WETZEL STUDIOS INC
615 North Wabash Avenue Chicago SUperior 7-2755
BUSINESS SCREEN MAGAZINE
^A/hen you can't budge from the Budget... see
Bowlds Animation Disc
and Peg Bar
Animation Disc features
oversize contoured glass;
convenient rotation: positive
lock: full vision sliding
scale; and clear, opal, or
frosted glass. Peg Bar has
precision pegs so that
eels slip on and off easily.
Has countersunk holes and
flush screws for easy
attaching.
Animation Disc $47.50
Peg Bar 6.50
SALES • SERVICE • RENTALS
Designed so that short
pieces can be used
without putting film
on reels. Rear
projection screen.
Reversed by
hand-operation
switches. Other
models and Rewinders,
Synchronizers, and
Sound Readers
available.
Model UD20S
(Illustrated) $1,925.00
Other Film Editing
Viewers from $49.50
^Iwn you make commercial films,
the budget is sacred. It isn't like the old days
in Hollywood when a big name director
could go a couple of million over his budget —
and get away with it. Today if you exceed
your budget, it very likely will come out of
your own pocket. So do what other smart
producers, directors, cameramen and sound
engineers do. Consult Ceco. Our experts
have the know-how about equipment
and money-saving techniques. We carry
the world's largest assortment of professional
cameras, lenses, tripods, recording, editing,
lighting, laboratory and processing equipment,
etc. There is never any charge at Ceco
for consultation. Come by for help with
any problem, large or small.
CECO Stop Motion Motor for Cine Special
1 10 volt AC operation; Vi second exposure.
Has forward, reverse, on-off switches; frame
counter; power cable. Attaches easily to cam-
era without special tools. $450.00
>Veinberg->A/atson Modified Version
of Kodak Analyst
Gives flicker-free projection at speeds from 6
to 20 frames per second. Single frame opera-
tion forward and reverse without damaging
film. Quick transition from continuous to
single frame. $795.00
ADDITIONAL PRODUCTS Camera Equipment Company offers the world'
largest and most comprehensive line of professional cameras, accessories, lighting an<
editing equipment. The quality product isn't made that we don't carry. See our splicers
— exposure meters — projectors — screens — marking pencils and pens — editor
gloves — editing machines, racks, barrels, and tables — stop watches.
FRANK C. ZUCKER
(7flm€Rfl €(^uipm€nT(o.jnc.
Deot. S 315 West 43rd St., New York 36. N. Y. JUdson 6-1420
THE NEW
PORTMAN
ANIMATION
STAND . . .
$3,670
with 50" Zoom
Here is the all new Port-
man Animation Stand with
features and accessories
found only on much high-
er priced stands. Check
the new Portman Anima-
tion Stand against com-
petitive models on follow-
ing comparison chart and
see why the Portman
stand is the biggest, best
buy in animation stands.
FEATURE
PORTMAN
STAND X
STAND Y
Camera carriage travel
50 or 62
281/2
60
Compound movement North South
19
9
18
Compound movement East/West
26
11
24
Camera carriage ball bearing mounted
Yes
Yes
Yes
Compound movements on ball bearings
Yes
Partly
No
1 pc. cast iron bed
Yes
No
No
^andwheei control for zoom
Yes-2 Speed
No-Single
Speed Motor
Yes
360'-^ rotation
On compound
On compound
On compound
'eg track movement
26
18
16
Table top size
22x32
21x27
18x24
Camera carriage column construction
2-3" Dia.
2%"
1-3 3/4" 1-2"
Crawl titles pass between columns
Yes
Yes
No
Fields covered in one continuous zoom
1-26
3-131/2
2-24
Compound moves on ground steel j^yij^j
Yes
No
Yes
Zoom counter and scale
Yes
Yes
Counter
only
Counters read facing operator
Yes
Yes
No
Controls within reach of sitting operator
Yes
Yes
No
Cast construction throughout
Yes
No
No
Hole thru table top to floor for projection
Yes
Yes
No
Free-spinning handwheel knobs
Yes
No
Yes
Camera carriage drive
Ball Bearing
Lead Screw
3/4" dia.
threaded
rod
Chain
Camera carriage counter-weighted
Yes
No
Partly
Adjustable leveling feet
Yes
Yes
Yes
Price of Stand and Compound
$3670 with
50" zoom
$3950
$3925
With shadowboard pantograph
4" under lights
$3870
More than 40 available accessories provide facilities
for any type of animation or special effects operation
This is one of the many fine products you'll find at Florman & Babb.
Drop in, see our large display of professional motion picture equipment.
SEND FOR OUR NEW ILLUSTRATED RENTAL CATALOG
FLORMAN & BABB, incorporated
68 West 45th Street • New York 36, N. Y. • MU 2-2928
Newly Organized Television Film Association
Seeks Standard Leaders, Cueing System for TV Film
A new organization, the Tele-
vision Film Association, has been
formed in Hollywood for the pur-
pose ot creating more unified and
standardized operating procedures
in the television film industry.
As its first two projects, the
TFA is working to develop a
standardized leader for television
film, and a standard cue and cue
mark for tv film which could be
used by all tv stations adopting the
system.
John P. Ballinger, of Screen
Gems, is president of the new as-
sociation. Other oflflcers are: Bill
Edwards. American Broadcasting
Company, vice-president; Charles
E. Buzzard, Buzzard Enterprises,
treasurer; Miss Nancy Knutzen. of
U.C.L.A., secretary.
Officers Name 5 Directors
Appointed by the officers to
serve on the TFA board of direc-
tors were Robert E. HufTord, East-
man Kodak Company; Jack M.
Goetz, Consolidated Film Indus-
tries; Edward W. Hunt, Jr..
KTLA-TV; Robert C. Vinson.
Armed Forces Radio and Televi-
sion Service; and Howard Landau.
Permafilm.
Membership in the association,
subject to approval by the board
of directors, is open to any person
employed by a company involved
in or contributing directly to the
production, distribution, or exhi-
bition of television film.
Want Timing in Seconds
TFA is proposing that the new
leader for tv film be graduated into
seconds rather than feet, the pres-
ent standard graduation for both
television and theatrical leaders.
Main objection to the present
leader is that the 35mm footage
graduation loses its meaning when
reduced to 16mm and is of no
practical use as an exact measure-
ment. On the other hand, a tv
leader graduated into seconds at
the rate of 24 fps would not lose
its value in reduction, and would
provide a measurement of time
more consistent with broadcasting
operations.
President Ballinger, a member
of SMPTE, is presently working
on this development with SMPTE
through Howard J. Schumaker,
staff engineer, and N. R. Olding.
operations engineer, of Canadian
Broadcasting Company, to obtain
SMPTE approval of the proposed
leader as an industry standard.
Purpose of the proposed stand-
ard cue and cue mark for tv film
is to eliminate the present practice
of separate cueing by each tv sta-
tion. Adoption of a standard
marking method, TFA believes,
not only will save time at tv sta-
tions but also will prevent prints
from becoming damaged by cue
marks. ^
German Lab Equipment Maker
Visits Oscar Fisher Plant
i^- Karl Kindermann, president of
Kindermann & Co., German man-
ufacturer of photographic process-
ing equipment with plants in Ber-
lin and Wurzburg, was a recent
visitor to the plant of the Oscar
Fisher Company, Newburgh,
N.Y., manufacturer of similar
equipment in this country.
Mr. Kindermann and Oscar
Fisher, president of the American
firm, met during the recent 1958
Photokina in Cologne, and dis-
cussed working cooperatively in
the design and manufacture of
photographic processing equip-
ment. The German concern makes
extensive use of various plastics in
its products, while Fisher special-
izes in the production of equip-
ment made of stainless steel. ©■
FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS
i mllsberg Inc.
offers a complete production service
animation
slide films
titles
telops
flip cards
lettering
layout
maps
backgrounds
retouching
color correction of
packaged products
a wide
assortment
of type for
tiot press titles
type catalogue
on request
421 WEST 64th STREET, NEW YORK 19,N.Y.
PLAZA 7-1526
BUSINESS SCREEN MAGAZINE
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All Auricon Cameras are sold with a 30-day money-back guarantee. You must
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NUMBER 8
VOLUME 19
I
V!$UAl AIDS
MOTION
pictores
slid'e
FILMS
SEYMOUR
ZWEIBEL
PRODUCTIONS
11 EAST 44»h STREET
NtW YORK 17, N.Y.
Annual Production Review
The Big Buyer's Guide to All
>ualified Producers Appears In
February, 1959! Order Now!
PICTURE PARADE
Sound Slidefilm Helps Sell
New Wool Fashions for Men
ik The Men"s Wear Promotion
Department of the Wool Bureau,
Inc.. has prepared a special sales
training, animated sound slidetilm.
Rainsgate to the Rescue, as part
of its new program for retail
stores.
The I5-minute film on new
wool fashions for men is the core
of the Fall 1958 sales training
package designed to help men's
wear salesmen increase their sales.
The training kit also includes a
leader's guide with complete in-
structions for use of the film as
a discussion stimulator among
salesmen, and suggestions for fol-
low-up training. Also available
are take-home leaflets for distribu-
tion to salesmen making up the
training audience. (jf"
9 Cartoon Films on Health
Available for Public Showing
(^ A Health Awareitess Series of
nine cartoon films designed to en-
courage interest in both personal
and community health has been
released by the U.S. Information
Agency for distribution through
United World Films.
Non-technical in character, the
films emphasize the relationship
between cause and efi^ect, rather
than procedures. The subjects,
ranging from 8 to 12 minutes in
length, are:
The Hiimcin Body, What is Dis-
ease?, How Disease Travels,
Cleanliness Brings Health, Infant
Care, Tuberculosis, Defense
Against Invasion (explaining vac-
cination). Water, Friend or En-
emy, and Winged Scourge (show-
ing means of combatting the Ano-
pheles mosquito, carrier of
malaria).
Information concerning the use
of these films is available from
United World Films, 1445 Park
Avenue, New York 29. R"
* * *
1,000,000 Visitors See Film
About Colonial Williamsburg
W More than a million visitors to
Colonial Williamsburg, Virginia,
have viewed the 15 -minute motion
picture, Williamsburg — The Story
of a Patriot, since its premiere at
the opening of the Information
Center of Colonial Williamsburg
on April 1, 1957.
The film, produced by Para-
Millionth \isitor to Williamsburg
theatre, Mrs. John Trapnell gets
commemorative gift from Carlisle
Humetsine, president of Colonial
Williamsburg, Virginia.
mount in Vista Vision, Technicolor
and Todd-AO sound especially for
Colonial Williamsburg, serves as
a bridge of understanding for 20th-
century visitors who come there to
step back briefly into their 18th-
century heritage. It is exhibited
daily in two theatres at the Infor-
mation Center.
Williamsburg was produced for
Paramount by William H. Wright
and directed by George Seaton.
The script was written by Emmet
Lavery, with music by Bernard
Herrmann. 9
BUSINESS SCREEN MAGAZINE
TEN Leading Executives,
each representing one sector
of the economy, have pre-
dicted that 1959 will be a banner
year for American business. Im-
proving conditions that began in
the last quarter of '58 are expect-
ed to continue through the first
half of the new year ahead. Some
of the forecasters predict that the
last six months will be even better.
Speaking on December 9 at the
annual "Outlook for Business"
luncheon sponsored by The First
National Bank of Chicago to more
than 1,100 business leaders were
Joseph I. Block, president. Inland
Steel Co.; Edward Eagle Brown,
board chairman. The First Na-
tional Bank; Mark W. Cresap, Jr.,
president, Westinghouse Electric
Corp., and Donald W. Douglas
Jr., president, Douglas Aircraft
Co., Inc.
Also optimistic about the future
were Willis D. Gale, chairman.
Commonwealth Edison Co.,
Charles H. Kellstadt, president.
Sears Roebuck & Co., Franklin J.
Lunding, board chairman. Jewel
Tea Co., Inc., and Louis B. Neu-
miller. board chairman. Caterpil-
lar Tractor Co. The oil industry
was represented by Frank O. Pri-
or, board chairman. Standard Oil
Co. (Ind.) and the construction
business by H. C. Turner Jr.,
president Turner Construction Co.
Their viewpoints are summar-
ized by Mr. Kellstadt's opinion:
"the upward forces already started
are strong enough to carry the
economy forward to higher levels
of activity in 1960 . . . higher than
in any other comparable period."
Will the film medium take its
rightful place in the burgeoning
business economy? New budgets
approved by the American Tele-
phone & Telegraph Co. for films
on several important levels, in-
cluding broad employee training
projects, suggest that they will.
Many other concerns, surveyed by
Business Screen in recent weeks,
have new pictures in finishing
stages or on the planning boards
for early '59 production. Still
others are being budgeted.
It's Time for all those directly
concerned with the better and
wider use of the film medium to
join forces for the future.
Make your own list of resolu-
tions for 1959 but let us suggest
a few for your consideration:
1 . The best product of our pro-
ducers and sponsors, now current
in the field (whether produced in
1955 or 1958), needs to be shown
to the men who make decisions
within large and small companies
throughout the world. That in-
cludes showings to leaders of trade
groups and policy-makers in local,
state and Federal government.
2. Support every possible means
of getting such films programmed
at important gatherings where such
lenders meet ... at the Nation-
al Association of Manufacturers'
next annual meeting, at the an-
nual gathering of the United States
Chamber of Commerce and before
the leaders of the AFL-CIO. Men
of this stature don't attend "film
festivals" so let's cut down on ex-
pensive, self-adulation where tens
of thousands of useful dollars are
spent for wall decorations to please
ourselves.
3. This doesn't preclude support
of the international film events
where the U. S. competes with
other nations and wher» the vital
problem of foreign trade is affect-
ed. The hard-working group rep-
resented by the Committee on
Non-Theatrical Events (CINE)
has set up effective procedures to
serve the industry in this area.
4. Encourage film showings to
individual companies on the high-
est executive levels, including the
Boards of Directors. This is the
responsibility of alert public rela-
tions executives within such com-
panies as well as spokesmen for
production and distribution firms.
5. Be Aware of the enormous
gains made in film distribution.
That includes the potential theat-
rical audiences as well as public
service showings via television and
the nearly 500,000 16mm sound
motion picture projectors in U.S.
schools, churches, factories, etc.
6. As always, look to your own
house for improvements: do films
take too long to gestate? Shorten
the time! Are we truly imaginative,
really creative in every possible
way? The screen is wider, the
colors more brilliant and defini-
tive, the music richer ... let
your thinking go wide, brilliant
and richer, too!
* * *
For ourselves, we are proud of
the accomplishments of 1958 — of
the producer groups who worked
together in New York, Chicago,
the Twin Cities and San Francisco
and for the privilege of working
with them ... of the members of
lAVA who met in St. Paul,
Princeton and Washington, D.C.
To all of you and to every one of
our thousands of loyal readers . . .
a happy, healthy and prosperous
New Year! — OHC
RIGHT off the REEL
lluNine«is Ix'aders Prc€li««< a Baiini'r Y«*ar in '5f»;
|^lor<> and Il4>it<>r ItuMinf'NK l*i«'<nr4>.<< Will lt«> i>Iad«
Theatre for commuters has been set up in the Main Concourse of Grai
Central Terminal, New York City, for continuous showings of "The B
Train," the Central's 30-minute color motion picture on railway progre.
The film is shown from 8:00 a.m. to 7:00 p.m. daily in a continuous pr
jection machine the size of a 24-inch television screen. It tells the sto
of the electronic and scientific advances of the Central and other railroai
and ends with a dramatic night ride aboard the crack Early Bird freig
train from Chicago to New York.
First showing of New York Central's "The Big Train" on the Mc
Concourse of Grand Central Terminal is viewed by two top Centi
executives: John F. Nash, vice-president, operations, and Alfred
Perlman, president. In the film, Mr. Perlman presents a hard-hitti
message calling for modernization of the nation's transportation polii
NUMBER 8
VOLUME 1
19 5 8
lodern president Frank Arlinghaus greeted
xhibil visiror.K at the PRSA Conference.
3NAU2ED
WOOD
ost at The Jam Handy Organization exhibit
I public relations services was Jay Getz.
^^ J..^Sfe._-^^a-=*
iini writer-planner Oeveste Granducci rep-
sented his Washington, D. C. firm.
bove: showing the latest in a-v equipment
js Charles A. Musson of Bell & Howell.
ilow: producer Robert Yarnall Richie is
vtured (left) at his exhibit with a visitor.
PRSA Conference
"Great Forces Shaping Our Future"
Discussed hy Pulilic Relations Men
MORE THAN A THOUSAND public relations
executives from all over the country met
in New York last month for the annual national
conference of the Public Relations Society of
America, Inc.
"The great forces shaping our future"" pro-
vided the theme of the meeting as public rela-
tions men discussed the political, economic and
sociological forces at work in the United States
today, and the role of communications in ac-
celerating and causing these changes.
A leading event of the three-day meeting was
a film composed of interviews between United
Press International correspondents and news-
paper publishers in nine foreign countries,
filmed by United Press Movietone News.
The advice to the people of the United States
on their international manners ranged all the
way from the Egyptian view that we have been
insulting and have tried to hinder the develop-
ment of the Egyptian people to the Italian
statement that we need only continue being as
generous as we have been up until now with
our friendship.
Among workshop sessions conducted at the
PRSA conference were two concerned with
audio-visual media: William J. Ganz, repre-
senting the Film Producers Association of New
York; Arnold Lerner of the International Busi-
ness Machines Company; and Richard Mil-
bauer of Newsweek, were chairmen at a session
"Utilizing Public Relations Films Effectively."
YOUR 1959 CALENDAR OF FILM FESTIVALS & MEETINGS
Jaiiuaiy 26-30, 1959
7th .\niiual USD.\ Visual Workshop.
For more information contact Motion
Picture Service, Office of Information,
U.S. Department of .\,^rifulture, A\'ash-
ington 25, D.C.
February 2-4, 1959
I'-ith .Annual Motion Picture Produdion
AVorkshop, presented by The Calvin
Companv. Sessions will include screen
illustrations, displays, talks by film pro-
ducers, film users, Calvin personnel. No
fee for sessions or banquet. For details
write The Cabin Companv. 1105 Tru-
man Road, Kansas City 6, Mo.
February 10, 1959
First Home Fashions Film Festival. Spon-
sored by the National Home Fashions
League, 767 Lexington Avenue, New
York 21. Entries limited to 16mm films
produced during 1957 and 1958 on top-
ics in the home fashions-home furnish-
ings field.
March 16-18, 1959
Third Medical Motion Picture \Vork-
shoj), sponsored by the Veterans .Admin-
istration and presented bv The Calvin
C^onipanv. Sessions will include screen
illustiations, displays, talks by leading
medical film producers and film-users.
April 1-4, 1959
.Ameri(al Film Festival, Staikr Holel,
New York City. Sponsored by the Edu-
cational Film Library Association, 250
West 57th Street, New York City. Films
produced clining 1957 and 1958 are eli-
gible lor ciiiry. Deadline for entries:
January 20, 1959.
April 13-16, 1959
National Conxention, Department of
Audio-Visual Instruction, National Edu-
cation .Association. Seattle. Washington.
April 28-30, 1959
8th .Annual Comention, Industrial .Au-
dio-Visual Association, Edgewater Beach
Hotel. Chicago, Illinois. Open to mem-
bers onlv. Guests from companies eligi-
ble for membership may apply to Mem-
bership Chairman, Harold W. Dofler,
Minneapolis-Honeywell Regulator Co.,
2753 Fourth ,A\e. South, Minneapolis 8.
April 29-30, 1959
7th Annual Columbus Film Festival, Co-
lumbus, Ohio. Screenings and Festival
Bancjuet at Fort Hayes Hotel. Films pro-
duced during 1956, 1957 and 1958 arc
eligible for judging, if they have not
been entered in previous Columbus Fes-
tivals. Deadline for film entries: March
1, 1959. For entry form and detailed
information, contact D. F. Prugh, Film
Council of Greater Columbus, Memo-
rial Hall, 280 E. Broad St., Columbus
15, Ohio.
May 4-8, 1959
85th Semi-.Annual Coinemion of the
.Society of Motion Picture and Tele-
vision Engineers, Fontainebleau Hotel,
Miami, Florida, Theme: "Films and
Tele\'ision fcjr International Communi-
cations." Program C^hairman. Garland
C:. Misener, Ciajjital Film Labs. Inc.,
W;ishiiigton, D.C.
June 9-13, 1959
Sixth International .Advertising Film
Festival, Cannes, France. Sponsored
jointly by International Screen Adxertis-
ing Services and International Screen
Pidjlicitv .Assoc iat ion.
July 25-28, 19.59
1 9th .Annual National Audio Visual As-
sociation Con\ention and Exhibit, Mor-
rison Hotel, C^hicago, Illinois.
BUSINESS SCREEN MAGAZINE
Adam Hathaway,
as company president,
defines productivity:
"To get more of
what is materially
important to you,
you must first
produce more of what
is useful to others."
A scene from
"1104 Sutton Road"
among sponsors
A Library of Informative, Challenging Films Covering a Wide Range of Subjects Is This
Paper Company's Contribution to Community Relations and Good Corporate Citizenship
THE CHAMPION PAPER & FIBRE COMPANY has long
held a well-merited reputation for quality products among
the printing and converting trades and their customers who
use its fine white papers in markets throughout the world.
To the millions of persons who have viewed one or more
of the five public relations motion pictures sponsored by
Champion since it launched a precedent-breaking film program
less than a decade ago, this paper-maker has also become a
courageous spokesman of thought-provoking, timely screen
fare which has stimulated countless hours of audience discus-
sion. That objective was certainly the aim of the two most
recent Champion motion pictures: Production 5118 (a study
of personal communications) and 1104 Sutton Road (which
deals with the highly debatable issue of employee productiv-
ity). Both of these films are dedicated to the simple premise of
getting their viewers to think for themselves about the vital
issues involved.
That the more than 14 million members of Champion's film
audience have most certainly included a good many business
Complete program materials for Champion's motion picture,
1 104 Sutton Road, include a Meeting Leader's Guide, bulletin
posters, news releases. All of the printed pieces set a high stand-
ard for film promotion, help make the showings more effective.
leaders and other paper users who thought this progressive con
cern also deserved their favorable consideration as a potentia
supplier has been evident in its sales leadership. But there isn'
a product mention or "commercial" in either of the two picture;
cited other than the usual sponsor credit title.
Public relations is definitely a guiding force in Champion';
basic philosophy. Its former public relations director, Dwight J
Thomson, under whom the film program was initiated in 1949
has since assumed a larger role in the office of the president a;
executive vice-president for personnel and public relations
R. Calvin Skillman, now in charge of the company's department
of public relations at the Hamil- (Continued on the next page.
NUMBER 8
VOLUME 19
A
(tOfv among sponsors:
"I'm just part way up the totem pole — right
in the middle all the time. What can I do?"
— Foreman, "1 104 Sutton Road'
"Produce! Produce! That's easy to say when
all you have to do is push people around .. . ."
— Worker, "1104 Sutton Road'
(cont'd from preceding page)
ton, Ohio headquarters, was the
company's representative who su-
pervised the film program at its
outset. He continues to give active,
aggressive leadership to both pro-
duction and film distribution.
The initial stimulus for an ex-
panded film activity dates back to
that eventful day in 1949 when
president Reuben B. Robertson,
Jr. suggested that Champion re-
place its outdated sales film
(Paper Comes to Life) with a
new public relations motion pic-
ture. Three ideas were submitted
by p.r. executive Gal Skillman —
and all three were accepted.
The film project was assigned to
Public Relations and a survey of
film producers undertaken, the
prime objective being to select a
company qualified from the dual
viewpoint of facilities and experi-
ence. Wilding Picture Productions,
Inc. won the assignment.
These "first" three motion pic-
tures covered three highly-diversi-
fied fields:
1. Good Business was created
to deal with Champion's relations
"/ want my husband to paint the kitchen and
lots of things. But they work him too hard
at the factory. They don't appreciate him.
They don't pay him enough. He should fight
for what's coming to him. Believe me, I
could tell them a thing or two."
—Wife, "1104 Sutton Road"
with its friends and neighbors as a
company — to show the human
values inherent in a good business.
Its intended audience was indus-
trial and community groups. The
theme exemplified Champion's
own philosophy on its responsible
role in community relations "as a
practitioner of the profit system
and a believer in the benefits of
industrial democracy."
2. Deep Roots, which turned
out to be the keystone film in this
trilogy, told of changes in the
South's agricultural patterns which
followed the discovery and appli-
cation of pine in paper-making.
Champion had turned to small
woodlot owners in the rural South,
taught them scientific tree farming
and turned neglected acres into
cash crops. Portrayed through the
story of a typical Southern family.
Deep Roots was to show the re-
sults of cooperation between an in-
dustry and the people whom its
program afi'ected.
3. Paper Work was the single
picture which directly involved the
company's finished products, de-
picting the versatility of paper as a
raw material. Primarily a sales
film, it was to be aimed chiefly
toward customer audiences.
The achievement of these objec-
tives on the screen was preceded
by months of research by Wilding
writers Sam Beall (Deep Roots
and Paper Work) and John Dav-
enport (Good Business). Personal
interviews with church and com-
munity leaders, with Champion of-
ficials all down the line and attend-
ance at a six-week company sales
training course, gave these experi-
enced writers the essential insight
and know-how which went into
their first scripts. These mss. were
tape-recorded and then presented
to Champion personnel in all divi-
sions for comment and approvals.
Shooting on all three pictures
began in Wilding's Chicago studio
in June, 1952; location sequences
in the Carolinas, Texas and Ohio
and in printing plants around the
country also were filmed through
five months ending in October of
that year. Deep Roots became a
30-minute color film which, de-
spite Champion's restrictions on
1104
SUTTON ROAD
audience types, has been shown
to 58,855 audience groups, total-
ing 4,387,977 persons by Dec. 31,
1958. It made its debut in 1952.
Good Business and Paper Work,
both 30-minute color films, have
also earned enviable audience rec-
ords. The former had 31,493
showings to 3,039,745 persons by
Dec. 31; Paper Work recorded
40,403 showings to 3,791,965
persons at the same date. All
three films were given to Modern
Talking Picture Service, Inc. for
national distribution via that com-
pany's 28 regional film exchanges.
It was an auspicious beginning.
• Fortified by its favorable ex-
perience on these three "con-
ventional" themes. Champion's
progressive philosophy took the
company a giant step forward in
its film concepts. Important clues
to this acknowledgment of "cor-
porate citizenship" have been ex-
pressed by president Robertson:
"To many people a corporation
is inanimate — it is without feeling.
BUSINESS SCREEN MAGAZINE
FHOTO OOFtFOR.-A.TION"
257 FOURTH AVCNUE, NEW YORK 10. N. Y. • 7303 MEIROSE AVENUE, LOS ANGEIES 46, CAIIF.
In recent years the AFIRIFLEX has become the most successful
professional motion picture camera. Its many superior features
and outstanding advantages which contributed to Its success have
been enumerated In a series of advertisements, published over
the years In the trade magazines.
Every camera Is only a tool, a means to an end, the end being
the picture It Is to make. To produce a picture of optimum
quality, with the least amount of effort. In the shortest possible
time and at the lowest cost — that Is the task In which the
ARRIFLEX distinguishes Itself In the opinion of people who are
best able to Judge: the ARRIFLEX users.
In some of our previous advertisements we have already featured
many of our customers who use and love the ARRIFLEX. They were
selected from a long list of well-known firms. Institutions and
governmental agencies. Now, we are paying a special tribute to
another very Important group of ARRIFLEX users: the film producers.
The fact that so many of them have chosen the ARRIFLEX for so
many of their successful productions Is Incontrovertible proof
that the ARRIFLEX has become the most Important camera in the
field.
We thank the producers listed for providing us with the information
for these pages. It is our Intention to publish a similar list
next year and for many more years to come. Therefore, would those
of our customers who did not answer our questionnaire on time,
or who are not on our list, please write to us, so that we may
be sure to include them in our next series?
The engineering and production staff of the ARRIFLEX factory join
us in saluting these and all our other customers and thank them
for the confidence placed in our equipment. All of us pledge
to continue our best efforts to keep the ARRIFLEX what it has
been acclaimed to be: the most desirable and successful tool
for the motion picture industry.
KLING PHOTO CORPORATION
Paul Klingensteln
President
The theme idea of "corporate cit-
izenship" kept recurring in the
company's thinking.
The result was a "film story
within a story." Production 5118
The company's latest motion
picture, 1104 Sutton Road, a 30-
minute production in Technicolor
(and its fifth made by Wilding),
is based on a theme that can start
NUMBER 8
VOLUME 19
"DEEP ROOTS" \
30 minutes • color I
• This dramatic narrative shows |
Productions Filmed with ARRIFIEX
Sponsor
Productions Filmed with ARRIFLEX
Sponsor
"I'm just part wa
in the middle all
"Produce! Produc
all you have to dc
"/ want my husba
lots of things. Bu.
at the factory. T
They don't pay h,
for what's coming
could tell them a
NEW ENGLAND
BOSTON UNIVERSITY
PHOTO SERVICE
Boston, Mom.
CAMPBELL FILMS
Sextons River, Vt.
CINE-VIDEO PROD.
Milford, Conn.
DOUGLAS PROD.
Meriden, Conn.
MAGNA FILM PROD.
Watertown, Mats.
ROLAB STUDIO
Sandy Hook, Conn.
SLEEPING GIANT
FILMS
Hamden, Conn.
SWEETMAN PROD.
Bethel, Conn.
WESTON WOODS
STUDIOS
Weston, Conn.
ROY WILCOX PROD.
Meriden, Conn.
'Rehabilitation Pro-
gram
'All Urtiversity Affairs
Your Job with Grand
Union
Jimmy Golden
The Spelman Story
Beneath The Elms
Half A Thousand Years
The Perkins Story
The Right Instruction
of Youth
The Dartmouth College
Case 1958
Profile of a University
The Greatest of These
People Helping People
Where There's a Will
The Magic Charm of
Austria's Wonderland
The Fabulous Mystery
of Modern Turkey
The Charm of Sweden
The City of Bremen
Russia Today
Mexico
Child Alone
Xmas Scenes in Boston
Harnessing the
Housatonic
The Golden Key
Midnight Ride of Paul
Revere
The Physical Universe
Museum Man
A Governor's Day
From These Ashes
Outdoor Adventure
Club
Prof. Vacuum Cleaner
Salesmanship
Lentil
The Camel Who Took a
Walk
The Five Chinese Bros.
Curious George Rides
A Bike
Exploring the Farmland
MIDDLE ATLANTIC
AMERICAN FILM
PRODUCTIONS
New York, N.Y.
ANIMATED PROD.
New York, N.Y.
ATSION PROD.
New York, N.Y.
JOHN BRANSBY PROD.
New York, N.Y.
Minesweeping
Explosive Cutters
IFR Enroute & Terminal U.S. Navy
Procedures
Progresso TV Comm's.
Bulova TV Commercials
'Roosevelt Raceway
Boston Junior League
Boston University
Grand Union Food
Stores
Grand Union Stores
Spelman Coll., Atlanta,
Georgia
Trinity Coll., Hartford,
Connecticut
Moravian Coll.,
Bethlehem
Perkins School For
Blind, Watertown,
AAassachussetts
Wagner College
Dartmouth College
Univ. of New
Hampshire
Red Feather Drive
Red Cross
Univ. of Connecticut
Lufthansa German
Airlines
Lufthansa German
Airlines
Swedish Natl. Tour.
Office
Bremen, Germany
Castle Films
Castle Films
Mass. Assoc, for
Retarded Children
Warner Bros.
The Connecticut Light
& Power Co.
Nell Dorr Prod.
Encyclopedia Brittan-
nica Films
Independent Prod.
Independent Prod.
Randall Co.
R.C. Diocese, Hartford
Independent Prod.
General Electric Co.
Weston Woods, Inc.
Weston Woods, Inc.
Weston Woods, Inc.
Weston Woods, Inc.
Roy Wilcox Prod.
U.S. Navy
'Dipsey Doodles
'Cheese Doodles
'Manhattan Shirts
Clowning Around
The St. Lawrence
Power Project
•Partially Arriflex
Carlo Vinti Adv.
McCann-Erickson, Inc.
Heineman, Kleinfeld,
Shaw & Joseph, Inc.
Richard K. Mahoff
Richard K. Mahoff
Peck Advertising
Atsion Productions
Power Authority of the
State of New York
BRAY STUDIOS, INC.
New York, N.Y.
BUEHLER BROS.
Allentown, Pa.
JOHN CHRISTIAN
PRODUCTIONS
New York, N.Y.
CRAVEN FILM CORP.
New York, N.Y.
OEMBY PROD. INC.
New York, N.Y.
DE FRENES COMPANY
Philadelphia, Pa.
EDITORIAL FILMS
New York, N.Y.
CHARLES ELMS PROD.
New York, N.Y.
WALTER ENGEL PROD.
New York, N.Y.
FARRELL & GAGE
FILMS
New York, N.Y.
FILM GRAPHICS INC.
New York, N.Y.
THE FILM SELL
New York, N.Y.
FORDEL FILMS, INC.
New York, N.Y.
FORMA ART
New York, N.Y.
WM. J. GANZ CO.
New York, N.Y.
GERALD
PRODUCTIONS
New York, N.Y.
COURTNEY HAFELA
New York, N.Y.
1 1 Training Films
2 Eastman Color
Three 16mm Color
Five 15 minute Color
Dedication
Investigation on the
Sheer Strength of Pre-
stressed Concrete
Beams
Amsler Equipment
The Pattern for Peace
Asian Artists in Crystal
TV Commercials for:
Invisible Avenger
The Shadow (TV)
Cummings City
CI 30 Interim Aerial
Delivery Service
Officer Candidate
School
Grinding Wheels and
Their Applications
Meat Progress Through
Quality Achievement
Safety at the Cross-
roads
The Story of Acrylic
Paints
Tale of Two Counters
Careless Cash
Mr. Dopey O'Dood/e
and Dacro P38
The Heat Engine
Aluminum Screens
Beauty Bath Oil,
Lavender Mist, Sachet
Spray
Thirty Films — One
Received Golden Reel
Festival Award
Handling Ships, Boats
and Cargo
Maintenance of Steam
Catapults
Blasting Vibrations
New Era in Plastics
Multicolor Magic
Half Second Butyrate
Lacquer
Impact
The Amflow Process
Natural Gas for Appal-
achian Markets
Mining for Nickel
and Nickel Refining
Aircraft Rivets
Submarine Films
Modern Crusaders
Human Tumor Chemo-
fherapy Studies in Eggs
Anesthesiology
Man and Car
Friend of a Friend
The Ordeal of Thomas
Moor
A World Alone
Hans Brinker
Mambo Madness
Rock Rock Rock
Run Across the River
Love and Jazz
U.S. Navy
U.S. Air Force
Sprague Gas Meter
Bray Studios
Lutheran Brotherhood
Lehigh University
Carl Hirschmann
U.S. Information Agcy.
U.S. Information Agcy.
Westinghouse, U.S.
Steel, General Mills,
Nestle, Procter &
Gamble, Carter Prod.
Republic Pictures
Independent Prod.
Army Pictorial Center
U.S. Air Force
U.S. Navy
Simonds Abrasive Co.
Wm. Schluderberg-T.U.
Kurdle Co.
Reading Railroad Co.
Rohm & Haas Co.
McCalls Magazine
American Express Co.
Crown Cork & Seal Co.
Shell Oil
Columbia Mills
Andre Richard Co.
U.S. Navy
U.S. Navy
Hercules Powder Co.
Hercules Powder Co.
Hercules Powder Co.
Eastman Chem.
Products
Panhandle Eastern
Pipe
Amer. Mach. & Fdry.
N.Y. State Natural Gas
International Nickel
duPont deNemours
U.S. Navy
Passionist Fathers
Sloan-Kettering
E.R. Squibb & Sons
Forma Art
Gaines Dog Research
Smith-Kline & French
Smith-Kline & French
N.B.C.
Universal-International
Dist. Corp. of America
Cameo Productions
Raven Films Corp.
America's Most Successfu
picting the versatility of paper as a
raw material. Primarily a sales
film, it was to be aimed chiefly
toward customer audiences.
The achievement of these objec-
to this acknowledgment of "cor-
porate citizenship" have been ex-
pressed by president Robertson:
"To many people a corporation
is inanimate — it is without feeling,
BUSINESS SCREEN MAGAZINE
Productions Filmed with ARRIFLEX
Sponsor
PAUL HANCE PROD.
New York, N.Y.
HARTIEY PROD. INC.
New York, NY.
LEO TRACHTENBERG-
HARVEST FILMS
New York, N.Y.
INSTITUTE OF
VISUAL TRAINING
New York, N.Y.
INTERNATIONAL FILM
FOUNDATION
New York, NY.
HERBERT KERKOW
INC.
New York, N.Y.
VICTOR KAYFETZ
PRODUCTIONS
New York, N.Y.
KLAEGER FILM PROD.
New York, NY.
KNICKERBOCKER
PRODUCTIONS
New York, N.Y.
ROBT. LAWRENCE
PRODUCTIONS
New York, N.Y.
LEIGH PHOTOGRAPHS
Trenton, N.J.
ARTHUR LODGE PROD.
New York, N.Y.
LORD & TANN, INC.
Troy, N.Y.
JAMES LOVE PROD.
New York, N.Y.
LYBARGER PROD.
New York, N.Y.
MARATHON TV NEWS
New York, N.Y.
The Nature of Glass
Report Films
Report Films
Progress Report 1956
Man From Missouri
Wir^gs to Hawaii
In Every Man's Heart
Lets Have a Luau
Pattern of Safety
Cooking Can Be Fun
For All the Children
Science Fights Tooth
Decay
A Fair Chance for
Tommy
Friend of a Friend
Japan
Progress Report #3,
#4
Prototype Progress
Report
Angled Deck Carrier
TV Commercials for:
Your Share in
Tomorrow
Sociology
The Norad Story
Fuel Element Story
Koppers
Spic and Span
King's Beer
Smith Brothers
Cities Service
Prudential
Thermoid Brake Service
Vacation Afloat
Industry on Parade
Saratoga Feature Races
Weighing While Con-
veying
Two Weeks with Pay
Hero Next Door
Needle in the Sky
(Materials — Key to
Progress)
A Case for the Future
You Save Time and
Money v/ith
a Davidson
Proven Guides
Toys
Voice of Amer. Series
Crashing the Water
Barrier
Challenge on the Lake
This Way Up
Five Miles West
A Report from Budd
Over 100 Newsfilms
for:
Corning Glass Works
Bell Lab. ( U.S.A. F.)
Bell Lab. (U.S. Army)
I.B.M.
Asbestos Cement
Pan American World
Airways
Pan American World
Airways
Container Corp.
Monsanto Chemical
Corning Glass Works
Herald-Tribune Fund
U.S. Government
Nat'l Soc. for Prev.
of Blindness
Gianes Dog Research
Self Produced
Bell Tel. Lab. Inc.
Bell Tel. Lab. Inc.
U.S. Navy
U.S. Rubber (Fletcher
D. Richards Inc.)
General Motors,
Pontiac (MacManus
John & Adams)
N.Y. Stock Exchange
McGraw-Hill Book Co.
U.S. Air Force
U.S. Information Agcy.
Van Sant Dugdale, Inc.
Young & Rubicam Inc.
VickersS. Benson Ltd.
Castor, Farrell, Hilton
& Chesley
Ellington & Co., Inc.
Reach McClinton, Inc.
Thermoid Co.
Independent Prod.
Nat'l. Assoc, of Mfrs.
Saratoga Raceway
Cashin, Inc (Albany
Division Tobin
Packing)
98th Inf. Div. Arty
USAR
Civil Air Patrol
Civil Air Patrol
U.S. Air Force
Case Inst, of Tech.
The Davidson Corp.
Productions Filmed with ARRIFLEX
Sponsor
Marts & Lundy, Inc.
Wershaw-Gould Inc.
Socony-Mobil Oil
Socony-Mobil Oil
Sikorsky Aircraft
Volkswagen, GmbH
Budd Company
IBM, American Air-
lines, Socony-Mobil
Oil, Trans-World Air-
lines, General
Dynamics.
DONALD S.
MC CHESNEY
Ithoco, N.Y.
MICHENER &
O'CONNOR
Horrisburg, Penn.
MODE ART PICTURES
Pittsburgh, Po.
M.P.O. PRODUCTIONS
New York, N.Y.
MULLER, JORDAN &
HERRICK
New York, N.Y.
OWEN MURPHY
PRODUCTIONS
New York, N.Y.
NEWSFILM, U.S.A.
New York, N.Y.
PATHESCOPE CO.
OF AMERICA
New York, N.Y.
JOHN PATRICK
SuKern, N.Y.
PENNEBAKER FILMS
New York, N.Y.
PHOTO ARTS PROD.
Philadelphia, Pa.
DAVID PIEL, INC.
New York, N.Y.
ROY PINNEY PROD.
New York, N.Y.
Q.E.D. PRODUCTIONS
New York, N.Y.
The Birds of Kenya
The Turkana Country
Preparation of Bird
Skin
Man to Know, Rep.
Hugh Scott
TV Spot
Recently Purchased
No Picture Credits
Equation for Progress
Ford Stylist
The Return
A Mile to Eldorado
The Big Train
New Shade of Green
Design for Dreaming
The Good Seed, Horse,
Calf and Egg
The Man in the
Doorway
Fibers in Civilization
Hound Dog
Petrified River
More Time for Spelling
The U.S. Indus. Park
The Atom comes to
Town
Notre Dame Story
rhi's IS New Jersey
Shotgun Handling
Word is Spreading
4 Spring Dealer Films
Private Line Service
Self Produced
Self Produced
Self Produced
Repub. State Com.
Penn. Bankers Assoc.
Ford Motor Co.
Amer. Physical Therapy
Reynolds Metals
N.Y. Central R.R.
U.S. Air Force
General Motors Corp.
Eli Lilly
American Cyanamid
Chemstrand Corp.
Remington Arms
Union Carbide
McGraw-Hill
Socony-Mobil Oil
Natl. U.S. Chamber
Comm.
Univ. of Notre Dame
N.J. Bell Telephone Co.
Field & Stream
Firestone Tire & Rubber
Firestone Tire & Rubber
Amer. Tel. & Tel. Co.
Deadline: 53 Minutes United Cerebral Palsy
High Places of the U.S. Information Agcy.
Mind, Small Town
U.S.A., Challenge of
the Atom, Sanctuary
Share a Proud Tradition U.S. Marines
Sword & Shield, The U.S. Navy
Intelligence Cycle,
Intelligence & You
Better Business Burea
Story
To Serve the Living
My Kid Twenty
Assoc, of Better
Business Bureaus
Better Business Burea
& Natl. Assoc, of
Funeral Directors
Self Produced
Brussels Film Loops U.S. State Dept.
Color Tuned
Public Service
Esslinger
Sight Series
Greystone Wines
Torture Tests
Felton Sibley
Wish you Were Here
Judy Lee
Services to Youth
Case of Protection
Speedomax
Jaymar Ruby Slacks TV
Commerial
Puritan Shirts TV
Comm,
Secrets of Nature
Fashions in Paris
Benny Goodman in
Brussels
Vespa in N.Y.
This is Avianca
Bestwell Certain Teed
WRCVTV
J.C. Cox Agcy.
Wills Eye Hosp.
Bauer & Tripp
Sandura
J.C. Cox Agcy.
Boy Scouts of America
Downs Carpets
City of Philadelphia
Bestwell Certain Teed
Leeds & Northrup
Ehrlich, Neuwirth &
Sobo, Inc.
Ehrlich, Neuwirth &
Sobo, Inc.
Photo & Film Library
International Latex
Studio 1, Westinghouse
Vespa, Corp.
Columbian Airlines,
S.A.
roducers Choose
The theme idea of "corporate cit-
izenship" kept recurring in the
company's thinking.
The result was a "film story
within a story." Production 5118
The company's latest motion
picture, 1104 Sutton Road, a 30-
minute production in Technicolor
(and its fifth made by Wilding),
is based on a theme that can start
'DEEP ROOTS"
30 minutes • color
This dramatic narrative shows
NUMBER 8
VOLUME 19
Productions Filmed with ARRIFIEX
Sponsor
"I'm just part wa
in the middle all
"Produce! Produc
all you have to dc
"I want my husbc
lots of things. Bu
at the factory. T
They don't pay h
for what's coming
could tell them a
ROBT. YARNELl RICHIE
New York, N.Y.
STEPHEN SHARP PROD.
New York, N.Y.
WARREN R. SMITH
Pittsburgh, Pa.
SOUND MASTERS, INC.
New York, N.Y.
STUDIO SIXTEEN
Reading, Pa.
BILL STURM STUDIOS
New York, N.Y.
TELIC, INC.
New York, N.Y.
TRANSFILM INC.
New York, N.Y.
TRIDENT FILMS INC.
New York, N.Y.
TRI-J FILMS INC.
New York, N.Y.
VAVIN, INC.
New York, N.Y.
ROGER WADE PROD.
New York, N.Y.
ACE WILLIAMS TEMBO
PRODUCTIONS
New York, N.Y.
WONDSEL, CARLISLE
& DUNPHY
New York, N.Y.
Artas of Promise
Pipalint of Progress
Research in Steel
Metlah
F/iahus House
Decision
Metals, Mills & Men
Molecules Mean Money
Light Oil Plant
Plus a Little Bit More
John Kane Hospital
Speechless by Mistake
floor Show
Assignment Venezuela
Freight by Flexi-Van
Challenge of the
Future
Calling All Ducks
Medical Defense
Against Chem. Warfare
African Holiday
Billfish Safari
On the Green
The Tenth Challenge
Time Out for Jimmy
Was it Rain
The Story of U
Boston Herald Traveler
Herald Financial Pages
Sunday Herald TV Sec.
Traveler Women's
Pages
Martin L. Hall Co.
Victor Coffee (Live)
The March of Science
Secret of Systems
Who Cares About the
Weather
A Story for the Editor
Counter fievolution
1957 Convention
House of the Future
Gyro-Pin Ship
Stabilizer
U.S. Steel TV
Commercial
14 Loop Films for U.S.
Pavillion at Brussels
Symphony Across the
Land
The Checkered Flag
France For Fun, series
Innocents Abroad
Montici Intarsia
Party at the Potters
5 films on Morocco
Various Shorts in series
Washington, Shrine of
American Patriotism
Song of the Iron Road
Shipboard Cargo Gear
Handling
Grid Navigation
African Holiday
10,000,000 Miles
Torture Testers
The Tire That
Conquered Africa
Nicobar Jones
Bwans Willy
Eye-Witness Report
The New U.S. Royal
Master
Jak-Et-Pak 50
Dresser Industries
Amer. La Pipeline Co.
U.S. Steel
World ORT
World ORT
National Educ. TV
Pittsburgh Steel
Koppers Co.
Koppers Co.
Pittsburgh Steel
WQED-TV
Amer. Tel. & Tel. Co.
Amer. Tel. & Tel. Co.
Creole Petroleum
N. Y. Central R.R.
Sun Oil Co.
Olin Mathieson
U.S. Navy
Olin Mathieson
McLouth Steel
U.S. Golf Assoc.
United Fndn. of Detroit
United Fund of Greater
Lima, Ohio
United Fund of Berks
County
Self Produced
James T. Chirurg
James T. Chirurg
James T. Chirurg
James T. Chirurg
James T. Chirurg
New Holland Machine
New Holland Machine
New Holland Machine
New Holland Machine
Armstrong Cork Co.
Armstrong Cork Co.
Armstrong Cork Co.
Sperry-Gyroscope Co.
B.B.D.O.
Office of U.S. Comm.
to the Brussels Fair
U.S. Information Agcy
Kendall Oil Refining
French Gov. Tour. Off.
Am. Soc. of Travel Ags.
Piazza Montici
French Wind Comm.
Moroccan Govt.
Reader's Digest, Life,
Sports Illustrated
Baltimore & Ohio R.R.
Assoc. Rr's, N.Y.
U.S. Navy
U.S. Air Force
Mutual Buying Corp.
Rayon Institute
Arrow Shirts
AVISCO
TV Release
TV Release
Sun Oil Co.
U.S. Rubber Co.
Continental Can Co.
Productions Filmed with ARRIFIEX
Sponsor
SOUTH ATLANTIC
FEATURE STORY FILMS
Clermont, Flo.
FLORIDA FILM PROD.
Coral Gables, Flo.
PAULR. ILYINSKY
Palm Beach, Fla.
MONUMENTAL FILMS
Baltimore, Md.
SCOPE, INC.
Coral Gables, Fla.
SHAMROCK STUDIOS
Winter Park, Fla.
Forward March
Playland of the Seaway
Wild Women of
Wongo
Mr. Withers Stops The
Clock
Crashing The Water
Barrier
Chevy Dinah Shore
Show
Ford Motor Co. Show
Pabst Blue Ribbon
Seer Commercials
L. Welk Commercials
Climax Commercials
The Official Orange
Bowl Annual Film
Champs of the A/can
Run
An American Tradition
Great Moments of the
Dance
The Magic Switch
The Magic Cylinder
Keep Maryland
Beautiful
Strikes and Spares
TV Commercials for:
SOUNDAC PROD.
Miami, Flo.
WASHINGTON VIDEO
PRODUCTIONS, INC.
Washington, D.C.
FRANK WILLARD
PRODUCTIONS
Atlanta, Go.
NORTH CENTRAL
ATLAS FILM CORP.
Oak Park, III.
TV Commercials for:
Denise Darcel Spots
Field of Corn Spots
Television Girls
Jenny and The Chimp
Gateway to the Moon
A Dozen and One
Numerous TV Film
Commercials
Heart of a Stranger
RUSSELL R. BENSON
PRODUCTIONS
Indianapolis, Ind.
THE CALVIN CO.
Kansas City, Mo.
C.G. Conn Band Inst.
Alexandria Bay, N.Y.
Chamber of Commerce
Tropical Pictures, Inc.
Paul Alley Productions
Marathon TV (Socony-
Mobil Oil)
Van Praag Production
Van Praag Production
Van Praag Production
Van Praag Production
Van Praag Production
Orange Bowl Com.
Van Praag Production
U.S. Natl. Guard Assoc.
Mr. Frank Hale and
Imperial Dancers
Black & Decker Mfg.
Coastal Foods
State of Maryland
W. B. Doner Co.
Natl. Brewing Co.,
Baltimore Fed. Sav. &
Loan, Koester Baking
Co.
Delta Air Lines, Texaco,
Copeland Sausage,
Regal Beer, Corona
Beer, Seaview Indus. &
Vazol.
Brown Associates
Fleischman's Margarine
Color Conversion Corp.
Cole Enterprises
Hal Carrington
Roysfer Fertilizer
Christian Children's
Fund. Inc.
Direct Distance Dialing Southern Bell Tel. Co.
Trailer
Gunnery & Tactics in
The F 100 A
Air to Ground Gunnery
Air to Air Gunnery
That They May Have
Life
Crossroads
Toward the Summit
At Denison
A Place To Go
The Silver Dollar Story
In the Culver Tradition
On The Edge of History
Surgical Technique of
Chemopallidectom y
Co-Ral
Your Finest Hour
Marlex
U.S. Air Force
U.S. Air Force
U.S. Air Force
Riley Memorial Fdn.
Crossroads Rehabilit-
ation Center
Denison University
Denison University
United Fund of Greater
Indianapolis
Grinnell College
Culver Military
Academy
Western College for
Women
Dr. C. Basil Fausset,
neuro-surgeon, Indian-
apolis
Chemagro Corp.
United Fund
Phillips Petroleum
1
America's Most Successfii
picting the versatility of paper as a
raw material. Primarily a sales
film, it was to be aimed chiefly
toward customer audiences.
The achievement of these objec-
to this acknowledgment of "cor-
porate citizenship" have been ex-
pressed by president Robertson:
"To many people a corporation
is inanimate — it is without feeling,
BUSINESS SCREEN MAGAZINE
Productions Filmed with ARRIFLEX
Sponsor
THE CAIVIN CO.
Kansas City, Mo.
(Continued)
CAVALCADE PROD.
INC.
lake Zurich, III.
CENTRON CORP. INC.
Lawrence, Kansas
CHRISTENSEN-KEN-
NEDY PRODUCTIONS
Omoho, Neb.
CINEFONICS INC.
Morton Grove, III
COLMES-WERRENRATH
PRODUCTIONS, INC.
Chicago, III.
JOHN COLBURN
ASSOCIATION, INC.
Wilmette, III.
COMMERCIAL FILM
COMPANY
Western Springs, III
CONDOR FILMS, INC.
St. Louis, Mo.
CORONET INSTRUC-
TIONAL FILMS
Chicago, III.
THOMAS COUNTRY-
MAN FILM PROD. &
CONTINENTAL FILMS
Minneapolis, Minn.
t
Adams Ranch
In the Middle
The Grapevine
Processing Nuclear
Reactor Fuels & Wastes
The Perennial Guest
The Greatest Gift
Exploring God's
Wonders
Transportation By
Water
Contract Maintenance
Our Big Issue
Cook Calling
First From Space
Guys and Dials
A New Look at Instru-
ments
Starling With Sears
Muscles of Control
Non-Root Follier Feed-
ing of Plants
TV Commercials for:
Ski Tricks
Windows to the Future
Powder to Plane
Great Story of Corn
I960 World Premiere
The Magic Circle
The Third Assembly
Tomorrow is Now
Grain Car Unloader
Polo, the World's Fast-
est Game
*IBM Newsreel
TV Commercials for:
The French Revolution
Napoleonic Era
Brahms and His Music
Boy of Renaissance
Italy
Liszt and His Music
Leonardo Da Vinci
Simple Plants, Bacteria
Midnight Ride of Paul
Revere
Mother Goose Rhymes
The Sea: Background
for Literature
The Wide Wide Sea
Colonial Fam. of New
France
U.S. Expansion: Texas
U.S. Expansion: Oregon
Boy of a Frontier Fort
Gold Rush Days
Christmas on Grand-
father's Farm
The Vikings and Their
Explorations
Edgar Allan Poe
The War of 1812
Launching the New
Government
Amer. Literature: The
Westward Movement
Report From Spain
Operation Man High
The Human Side
Instant Electric Copying
Bright Warning
It's Easy to Bend
Investing in Your
Future
Choosing Games for
Children
Phillips Petroleum
University Films
University Films
Union Carbide
Dow Chemical Co.
New Vision Foundation
Scripture Press
McGraw-Hill Book Co.
U.S. Air Force
Omaha Development
Council
Cook Electric Co.
Army Ballistic Missile
Air Research & Dev.
Air Research & Dev.
Sears, Roebuck & Co.
Fisher Governor Co.
Atomic Energy Comm.
Norge Washer & Dryer
Evinrude Motors
Continental Can Co.
Aeroquip Corporation
Funk Bros. Seed Co.
J.I. Case Co.
Johnson Motors
Lutheran World Fed.
Minneapolis-Moline Co.
Link Belt Co.
Oak Brook Polo Club
Film Counselors, Inc.
Remington Rand
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
Coronet Instruc. Films
N.B.C.
C.B.S. Conquest TV
Minn. Dept. of Welfare
Minn. Mining & Mfg.
Minn. Mining 8. Mfg.
O'Neil-lrwin Mfg.
Dunwoody Industrial
Institute
American Family Inf.
Forum
Producer
Productions Filmed with ARRIFLEX
Sponsor
CUMMINS PROD.
Chicago, III.
WILLIAM E. DENEEN
Huntington Woods,
Michigan
San Francisco
Job Safety
The Touch of His Hand
Threshold of Terror
The Heart of a Man
EMPIRE PHOTOSOUNO
INC.
Minneapolis, Minn.
IRVIN W. LA RUE INC.
Chicago, III.
EDWARD FEIL PROD.
Cleveland, Ohio
FENTON MC HUGH
PROD.
Evanston, III.
FILM ASSOC. OF MICH.
Detroit, Mich.
FILM ARTS PROD., INC.
Milwaukee 4, Wis.
FILM PRODUCTIONS
Minneapolis, Minn
GAMMA GROUP
Evanston, III.
GRAPHIC PICTURES
Chicago, III.
The Little Ones
Thailand, Land of Rice
This Land Australia
Indonesia, People of
The Islands
Manual of the Phillip-
ines
Operation Giant
Glacier Natl. Park
Empire on Parade
Out of the Earth
Man Sometimes Con-
quers
Sales Secret
Phosphate, The Living
Mineral
A Promise
TV Commercials
TV Commercials
Transposition of the
Great Vessels
Care & Sterilization of
Surgeons Gloves
Machine Mimics Man
Heminephro-Ureterect-
omy of a Double Kid-
ney
The Operating Micro-
scope in Otologic
Surgery
An Operation for Cure
of Vesicovaginal Fistula
Fire and Explosion Haz-
ards from Flammable
Anesthetics
High Speed Roll Former
*With Heart to God
and Hand to Man
A College Meets a
Challenge
The Art & Beauty of
Cashmere
A Penny Saved
Milprint Makes The
Difference
From Start to Finish
Susan's Show
*Twice for the Money
•Facts About Sfrofoam
•Workmen of Wheels
Junior Chamber of
Comm. National
Convention
Challenge of Change
June Pastures in
January
Shikar (Indian Tiger
Hunt)
The K Log
Production on the Farm
Paper in the Making
The Meadowdale Story
How to Watch a Race
The Story of Crude
Time in Balance
•Partially Arriflex
Chicago Motor Club
U.S. Post Office
The Pontifical Inst,
for Mission Exten.
The Pontifical Inst,
for Mission Exten.
The Pontifical Inst.
for Mission Exten.
The Pontifical Inst,
for Mission Exten.
The Udylite Corp.
The Udylite Corp.
The Udylite Corp.
The Udylite Corp.
The Udylite Corp.
Great Northern Railway
Great Northern Railway
Intl. Minerals & Chem.
St. Paul Jr. League &
Natl. Hemophilia Fdn.
Franklin Mfg. Co.
Intl. Minerals & Chem.
Corp., Phosphate Div.
Farmers Union, Central
Exchange
Farmers Union, Central
Exchange
Great Northern Railway
Deknatel
Becton, Dickinson Co.
Baxter Laboratory
Dr. K.S. Barber
Dr. George Shambaugh
Dr. V.J. O'Conor
Abbott Laboratories
The Cyril Bath Co.
Salvation Army of
Greater Cleveland
Fenn College
Dalton of America
Credit Union Natl. Ass.
Milprint Div. of Phil-
lip Morris Inc.
Johnson's Wax
CBS TV Network
Dow Chemical
Dow Chemical
Massey-Ferguson Trac-
tors
Pepsi-Cola
Central Cooperative
Cunningham Hay
Conditioners
Amer. Express Co.
Kellogg Switchboard
and Supply Company
Visking Corp.
St. Regis Paper Co.
L.W. Besinger & Assoc-
Meadowdale Intl.
Raceways
Globe Oil & Refin.
Elgin Watch Co.
roducers Choose
The theme idea of "corporate cit-
izenship" kept recurring in the
company's thinking.
The result was a "film story
within a story." Production 5118
The company's latest motion
picture, 1104 Sutton Road, a 30-
minute production in Technicolor
(and its fifth made by Wilding),
is based on a theme that can start
"DEEP ROOTS"
30 minutes • color
• This dramatic narrative shows
NUMBER 8
VOLUME 19
"I'm just part wa
in the middle all
"Produce! Produc
all vou have to dc
"I want my husbc
lots of things. Bu
at the factory. 7
They don't pay h
for what's coming
could tell them a
Producer Pro
^luctiens Filmed with ARRIFIEX Sponsor
Camp Lincoln for Boys Fred Rogers
Producer Productions Filmed with ARRIFIEX Sponsor '
THOMAS GREEN PROD
TELECINE FILM
Zoo Parade series
NBC-TV
Elgin, III.
Camp Lake Hubert for
Fred Rogers
STUDIOS
World Safari series
NBC-TV
Girh
Chicago, III.
Great Enterprises
Chicago Met. YMCA |
Ireland! Delight and
Bill Adams
Ideas and Film
Bell & Howell
Dilemma
The House That
Universal Thermo- 1
HARVARD PROD. INC.
The Bantam Method in
Schield Bantam Co.
Research Built
Panel '
Park Ridge, III.
Materials Handling
Bill's Better Breakfast
Cereal Institute
New Methods
Modern Hydraulics, Inc.
Chicago Youth Rally
Coca-Cola Co.
Now Hear this.
C.S. Johnson Co.
Cooking Magic
Consolidated Book
Stonegate
Publications
The Word is
C.S. Johnson Co.
TRESSEL STUDIO
Cobalt 60 Reloading
Atomic Energy Comm.
Acceptance
Chicogo, III.
Thickness Gauging
Atomic Energy Comm.
S.A. Newsreel
Stephens-Adamson
Manufacturing
Outdoor Education
Cook County Forest
Preserve
Giant on the
C.S. Johnson Co.
Paper Troubles
Lithographic Tech, Fdn.
St. Lawrence
Half Tones
Lithographic Tech. Fdn.
Industrial's 152
Industrial Filter &
Surface Plates
Lithographic Tech. Fdn.
Pump Mfg. Co.
Deep Etch Plates
Lithographic Tech. Fdn.
INDUSTRIAL MOTION
New Face for Casey
Special Trans. Comm.
Handling Plates on the
Lithographic Tech. Fdn.
PICTURES
of Ohio Railroad
Press
Clevelond, Ohio
Memo the
EuclidDiv. of G.M.C.
The Sunny Rock
Lithographic Tech. Fdn.
Winning Contractor
Atomic Primer
Univ. of Chicago
The Finishing Touch
Sprayon Products
Edgar Allan Poe
Coronet Films
The Wean Flying Press
Wean Equip. Corp
Gas taws
Coronet Films
KHLY-ZAHRNDT-KELLY
Safe Packing
United Van Lines
Conservation of Energy
Coronet Films
St. Louis, Mo.
Points for Progress
United Van Lines
Extra Dividends
Standard Car Truck Co.
KENOSHA PUBLIC
Spain and Portugal
Kenosha Museum
UNITED FILM AND
Because Men Dream
Jewish Fed, of Metro.
MUSEUM
England
Kenosha Museum
RECORDING
Chicago
Kenosha, Wis.
Mexico
Kenosha Museum
Chicago, III.
As Ye Know
Dept. of Public Welfare
KENT FILMS, INC.
Dayton, Ohio
Proclaim Liberty
The Professor
Amer. Sunday School
Forward, Inc.
Stranger in the Family
Quality House
Dept. of Public Welfare
Lathing Fdn. of
Chicago
Week End for Peggy
Gordon Productions
THE VENARD ORGAN-
4-H Here and There
Funk Bros. Seed Co.
LEWIS & MARTIN FILMS
The Story of fhe
U.S. Post OHice
IZATION
Here & There with FFA
New Idea Farm Equip.
Chicago, III.
U.S. Mail
Sound for Survival
Electronic Counter-
DuKane Corp.
U.S. Air Force
Peoria, III.
Steel Wire In Agricul.
Steel Wire In Indus.
Something to
Keystone Steel & Wire
Keystone Steel & Wire
Sears- Roebuck Fdn.
measures
Lift Safely
U.S. Post Office
Crow About
MIDWEST FILM
STUDIOS
Chicago, III.
Many — Some of the largest and smallest
companies in the country.
VERN WESBY ADVEN.
FILMS
Chicago, III.
Gateway to Adventure
McCook Firemen in
Action
Ft. Frances Cham, of
Comm.
McCook, III. Fire Dept.
FREDA. NILES PROD.
Brunswick-BalkeColl-
McCann-Erickson Inc.
Alaskan Adventure
Self Produced
Chicago, III.
endar
Polar Bear Adventure
Self Produced
Corn Products
Refineries
Lion Oil Co.
C.L.Miller Co.
Ridgway Adv.
VIDEO FILMS
Detroit, Michigan
TV Clips for
Welk TV Show
Plymouth Div.
tions Intl.
Lions Intl.
Kellogg
Leo Burnett Co.
SOUTH CENTRAL
Intl. Shoe Co.
Krupnick & Assoc.
CONTINENTAL FILM
The Eighth Wonder
Rock City Gardens
PARAGON PICTURES
True Facts
Motor Wheel Corp.
PROD.
Change of Pace
Fontana Village Govt.
Evonston, III.
The Silent Enemy
Rust Oleum Corp.
Chattanooga, Tenn.
Services
The Factual Fable
A.E. Staley Mfg.
Full Measure
Westinghouse Electric
Rx Increasing Profits
from Sausage & Curing
A.E. Staley Mfg.
IDEAS ILLUSTRATED
Dallas, Texas
The Bus and Us
Tex. School Safety
Assoc.
PRODUCERS FILM
Food Storage
U.S. Navy
The Answer
Waco United Fund
STUDIOS
Food Preparation
U.S. Navy
The Next
Louisiana State Univ.
Chicago, III.
Food Serving
U.S. Navy
Hundred Years
I
Kaiser Curtain Wall
Kaiser Alum. & Chem.
A Better Way
Tyler Pipe 8. Foundry
Kaiser Dome
Kaiser Alum. &Chem.
Co. I
Seven Million Miles of
Kaiser Alum. & Chem.
The Wizards of Oz
Medical Plastics Lab.
White Power
San Angelo Story
San Angelo Indus. Inc.
Ravenswood
Young & Rubicam
Fort Worth Story
Southwestern Bell Tel.
REGAN FILM PROD.
Edsel in Action
Edsel-Ford Motor Co.
Fuels for Arentina
Fish Engineering Corp.
Detroit, Mich.
Folksinger
Documentary - Unspon-
sored
GEORGE RYAN FILMS
Hot Breads Round
Betty Crocker-Gen.
JAMIESON FILM CO.
City In The Sun
Southwestern Bell Tel.
Minneapolis, Minn.
The C/ocIt
Mills
Dallas, Texas
The Third Crusader
Chance Vought Air-
Misc. TV Commercials
Adv. Agencies, Inc.
craft
SIGNAL FILMS
To The Neighbors
American Red Cross
Confession TV show
Confession, Inc.
Kansas City, Mo.
Farmer With a Future
Consumers Coop.
Texas in Review
Humble Oil & Refining
Big Family
Herald of Healing
Various TV Spots
Childrens Home
KEITZ a HERNDON
Dr. Pepper
Dr. Pepper Co.
BILL SNYDER FILMS
North Dakota, The
Greater North Dakota
Dallas, Texas
Theatre Trailers
Fargo, N.D.
Changing Picture
Melroe Method
Association
Melroe Mfg. Co.
Lone Star Gas TV Series
Standard Oil Road Test
Lone Star Gas Co.
Standard Oil of Ind.
The Davis Story
N.D. Republican Party
KENT LANE FILMS
*That Word Progress
General Electric Co.
The First Twenty
Grain Terminal Assoc.
Louisville, Ky.
''The Eighth Lively Art
General Electric Co.
^^
Let's Go To The Village
Childrens Vill. Assoc.
'Partially Arriflex
DIB^A ]
i
m
^
America's Most Successful
picting the versatility of paper as a
raw material. Primarily a sales
film, it was to be aimed chiefly
toward customer audiences.
The achievement of these objec-
to this acknowledgment of "cor-
porate citizenship" have been ex-
pressed by president Robertson:
"To many people a corporation
is inanimate — it is without feeling,
BUSINESS SCREEN MAGAZINE
Productions Filmed with ARRIFLEX
Spons
LOPEZ FILM STUDIOS
Baton Rouge, La.
SOUTHWEST FILM
CORP.
Dollos, Texas
VISION FILMS, INC.
New Orleans, la.
MOUNTAIN
ALEXANDER FILM CO.
Colorado Springs, Col.
•Union Tank Car Co.
Rosec/own Plantation
Boat Club of
Baton Rouge
A Beffer Way
Next Hundred Years
Ft. Worth Story
Tulane Portrait
Offshore Sulphur Min.
Food and the River
Light on Democracy
Cool Clear Water
The Wheel
Theater commercia/s
for:
TV commercia/s for;
DICK DURRANCE FILMS
Aspen, Colo.
WARREN GARST WILD-
LIFE ENTERPRISES
Ft. Collins, Colo.
HUGHES SOUND FILMS
Denver, Colo.
RIPPEY, HENDERSON,
BUCKNUM
Denver, Colo.
SOUTHWEST FILM
INDUSTRIES
Tempe, Arizona
PATRICK WELCH
Boise, Idaho
WESTERN CINE PROD.
DIV. WESTERN CINE
SERVICE INC.
Denver, Colo.
PACIFIC
ALL SCOPE PICTURES
Hollywood, Calif.
Ski Time In Aspen
Ski West
Snowblast
TV series. Bush
Bavarian
TV films (Ski & Kayak)
Chilean Ski Footage
Wild Animal Families
Home Builders of the
Plains
Five Lives
Passing The Test
Titan ICBM
The Home Show
The Barrier Between
Co/orac/o Carnafions-
The f/ower of Ever-
lasting Springtime
Color Harmony for
your Home
Frontier Vacation/and
Idaho Legend
One Mile Closer to
Heaven
How to Make Your Pine
Polesa last longer;
The Wonder Wood
Selling Big Aggie Land
Five Education Films
Comm. unnamed-TV
Giants at Little Valley
Limerock-Plus
Colorado Cares
Grand Canyon Holiday
Gold Carpet to Ele-
gance
So We May Breathe
The Closed Loop
Truce Hydraulic Digger
Air Force Non-Destruc-
tive Testing
•Partially Arriflex
Public Relations Board
Chicago, III.
Charles Haines,
Luis, Amedes
Tyler Pipe 8. Fndry.
La. State Univ.
Southwestern Bell Tel.
Tulane University
Freeport SuJphur Co.
N.O. Chamber of
Comm.
Fed. Postal Emp. Assoc.
Ranney Water Methods
National Cooperatives
Pontiac, Motorola,
Seven-Up, Phiico, Ram-
bler, De Soto, Youngs-
town Kitchens, Willys
Jeep.
Pontiac, Shamrocic Oil
& Gas, Union Pacific
R.R., Motorola, Seven-
Up, Phiico, Youngs-
town Kitchens
Aspen Skiing Corp.
Theo. Hamm Brewing
E.F. Taylor Mach. Co.
Anheuser Bush Brew-
ing
Bulova Watch Co.
Pan Am. World Air-
ways.
Film. Assoc, of Calif.
Encyclopedia Britannica
Films
American Medical Soc.
Wynn Oil Co.
Martin-Ballistic Miss-
ile Div. U.S.A.F.
NBC
U.S. Dept of Interior
Colorado Flower
Growers Assoc.
Colorizer Associates
Frontier Airlines
Idaho First Natl. Bk.
Mt. States Tel. Co.
Osmose Wood Preser-
ving Co., Inc.
WNAX-Cowles Broad-
casting
United World
Atlas Powder Co.
Idaho Portland Cement
Colo . State Health
Dept.
American Airlines
Continental Airlines
Natl. Fdn. for Asth-
matic Children At
Tucson
Glenn L. Martin Co.
Truco- Denver
U. S. Air Force
Productions Filmed with ARRIFLEX
Sponsor
CARMEL INDUSTRIAL
FILMS
Cormel, Calif.
CHARLES CAHILL &
ASSOC. INC.
Hollywood, Calif.
CATE & MC GLONE
Hollywood, Calif.
COPLEY PROD.
San Diego, Calif.
DUDLEY PICTURES
CORP.
Beverly Hills, Calif.
F.M. PRODUCTIONS
Los Angeles, Calif.
A.J. FRANZ & SONS
Son Francisco, Calif.
OZZIE GLOVER PROD.
Hollywood, Calif.
Seed to Salad
Thinning Lettuce
Harvesting
Grading
Packing
Impact
TV Commercials for:
Holiday In Hawaii
Flight Plan '57 & '58
Our Islands of Hawaii
Working With Skydrol
Company Manners
Moment of Decision
Going Places (1958
Mobilgas Economy
Run)
TV Spots for (series)
The Copley Press
R.O.P. Color
City Room
Classified - America's
Market Place
San Diego County
Safari City
Where All Roads Lead
Travel Tips
Lion Dancers
Tracer Test
Fabulous Land
Timeless City
Tuna From Catch to Car
Kingdom of the Sea
Danger is my Business
Whale Hunt
Gateway to the World
Industrial Breakthru
Party Line Problems
Sea Wings
Diodes
On Learning to Drive
Carefully
Mexico City
Navohoe Missile
River of Controversy
Port of L.A.
HOLLYWOOD TRAVEL
PRODUCTIONS
Sherman Oaks, Calif.
HUBBARD HUNT PROD.
Hollywood, Calif.
JOE MAESTRO FILM
PROD.
San Diego, Calif.
Rogue Rhino
A Band is Born
The Heavens Declare
Harmony in Industry
Hawaiian Holiday
Un Corrido de Tores
This Land of Ours
Tropical Fantasy
A Salesman With a
Story
The Progress Chroma-
tograph
Datarite Rapid Progress
Magazine
The C.E.C. Plexicoder
Modern Diecasting
Portland Rose Festival
San Antonio Fiesta,
San Jacinto
Fiesta Del Pacific San
Diego
Miss Universe Parade
Long Beach
Holme & Seifert
Holme & Seifert
Holme & Seifert
Holme & Seifert
Holme & Seifert
Univ. of Calif, and
American Motors
General Petroleum,
Socony Mobil Co., Ply-
mouth, S. Calif. Ply-
mouth Dealers, Vic
Tanny Gyms
United Air Lines
United Air Lines
Hawaiian Airlines
Monsanto Chemical
Union Pacific
Monsanto Chemical
General Petroleum
United Air Lines
The Copley Press
The Copley Press
The Copley Press
The Copley Press
The Copley Press
Universal-lnternat'l
Universal-lnternat'l
Universal-lnternat'l
Universal-lnternat'l
Universal-lnternat'l
Universal-lnternat'l
Warner Bros.
Chicken of the Sea
TV Series
NBC TV Series
Self Produced
L.A. Harbor Div.
Hughes Aircraft
Pacific Tel. & Tel.
Lockheed Aircraft
Ramo-Wooldridge
City Schools Bus
System
Western Airlines
Thompson Products
Colorado River
LA. Harbor Div.
T.V. release (V. Hal-
perin)
Ind. Order of Foresters
Bible Inst, of L.A.
Die Cast Products
San Fernando Valley
Court
Ind. Order of Foresters
Ind. Order of Foresters
Ind. Order of Foresters
Security Natl. Life Ins.
Cons. Electro-Dynam
Cons. Electro-Dynam
Cons. Electro-Dynami
Harvill Diecasting Co
Rose Festival Assoc.
San Jacinto Assoc.
Ozzie Music Company
roducers Choose
The theme idea of "corporate cit-
izenship" kept recurring in the
company's thinking.
The result was a "film story
within a story." Production 5118
The company's latest motion
picture, 1104 Suttoti Road, a 30-
minute production in Technicolor
(and its fifth made by Wilding),
is based on a theme that can start
"DEEP ROOTS"
30 minutes • color
• This dramatic narrative shows
NUMBER 8
VOLUME 19
Producer
Productions Filmed with ARRIFLEX
Sponsor
Producer
Productions Filmed with ARRIFLEX
Sponsor
"I'm just part wa
in the middle all
"Produce! Produc
all \ou have to dc
"I want my husbc
lots of things. Bu
at the factory. 7
They don't pay h
for what's coming
could tell them a
NEW WORLD PROD.
No. Hollywood, Cal.
PAD PRODUCTIONS
Daly City, Colif.
WA. PALMER FILMS
Son Francisco, Cal.
PARTHENON PICTURES
Hollywood, Calif.
PICTURES FOR BUS-
INESS
Hollywood, Calif.
RARIG MOTION PIC-
TURE CO.
Seattle, Wash.
RILEY JACKSON PROD.
Hollywood, Calif.
RIVIERA PRODUC-
TIONS
Son Pedro, Calif.
FREDERICK K. ROCKETT
COMPANY
Hollywood, Calif.
Search for Well-Flo
Index
Hypnotism Con-
fidential
Experintent Perilious
The immoral Mr. Tea&e
Chi/dbirth under Hyp-
nosis
Stand By
Tools of Telephony
Horizons Beyond
Ball fracturing; Frac-
Assist Procedure
Center of Hollywood,
Ready to Go
Proof of Reliability
California Color
Welcome to Music
Dollars by the Bag
Public Service
One is Too Many
Down to Earth
Minuteman Ground
Equipment
Ten Film Trailers
Sixteen 27 min. Films
on Your Career
Dangerous Life
Signal Oil Commercials
fiat Commercials
Jerseymaid Com-
mercials
Seven Up Training Film
Project II
TELEPIX CORP.
Hollywood, Colif.
PAUL TERRY PROD.
San Fernando, Calif.
THEATRE OF LIFE
Hollywood, Calif.
FRANK W. VAIL PROD.
San Francisco, Calif.
VISION, INC.
Spokane, Wash.
GENE K. WALKER
PROD.
San Francisco, Calif.
Self Produced
Self Produced
Self Produced
Self Produced
United Bay Area
Crusade
Western Electric Co.
Amer. Tel. & Tel. Co.
B.J. Service
Scott Buick
Western Gear Corp.
Bilan Productions
Treasure Pictures
Caminol Oil Co.
WRCV-TV
Pacific Coast Assoc.
of Pulp & Paper AAfrs.
United Good
Neighbors
Boeing Airplane Co.
Wash. State Health
Department
Weyerhaeuser Timber
Co.
TV Syndication
Signal Oil Co. of Cal.
Fiat Motors
Jerseymaid Milk Prod.
Seven Up
Cinema Guild
Let's Keep America
Beautiful
Story of Boron, Youth
Economy Run
Calif, and Its
Natural Resources
Curves and Figures
Report to Employees
J.U.T.
N.O.T.S.
Ditching Techniques
Choice in China
The Size of a Smile
Mankind is my
Business
Story of Profit-Sharing
TV Spots for:
High Sierra
Disneyland
Canyon River
to. The Indian
New Magazine of the
Screen
TV Spots
Hawaiian Travel Films
Trails End
iilestream
Taproots to
Living Waters
Wine and its Blessing
Listings based on customers' reports prior to November 1, 1958. Not responsible for errors or (
Richfield Oil Corp.
Richfield Oil Corp.
Richfield Oil Corp.
E.K.Williams Co.
Kaiser Steel Corp.
Lockheed Aircraft
Corporation
U.S. Navy
U.S. Air Force
Amer. Fine China Guild
Cleveland United
Appeal
Indianapolis United
Fund
Sears Roebuck & Co.
American Health
Studios, Mickey Mouse
Club, Mattel Toys
Self Produced
Self Produced
Self Produced
Theatre of Life
Pathe News Inc.
Leo Diner Films
Warner-Pathe News
Vision, Inc.
Standard Oil of Calif.
East Bay Municipal
Utility District
Wine Advisory Board
JERRY WARNER &
ASSOCIATES
Hollywood, Colif.
NORMAN WRIGHT
PRODUCTIONS
Hollywood. Calif.
ALASKA
THE SHIELDS PROD.
Spenard, Alaska
CANADA
S.W. CALDWELL LTD.
Toronto, Ontario
CHETWYND FILMS LTD.
Toronto, Ontario
JACK CHISHOLM FILM
PROD. LTD.
Toronto, Ontario
FLETCHER FILM PROD.
Toronto, Ontario
KLENMAN-DAVIDSON
PROD. LTD.
Toronto, Ontario
MASTER FILM STUDIOS
Calgary, Alberta
MOTION PICTURE
CENTRE LTD.
Toronto, Ontario
PETERSON PROD.
Toronto, Ontario
REAL BENOIT FILM
PROD.
Montreal, Quebec
Love and Marriage
Ful O Pep Story
The Egg Factory
We'll Take
The High Road
What's In It For You
Alaska-Nature's
Paradise
Faces of Alaska
Fables of LaFontaine
Good Year, Rothman
Cigarettes
Quarrie Operation
Star Weekly
Central Circle
The Broken Doll
World of Silence
3 Film Stories in Spain
The Big 2, The Claim
Stakers
The Blind River Story
Mine Makers
Sellarama
Waterway Holiday
A Life to Give, Death
of a Christian, The
Royal Door,
Private Invitations
Living With a Handicap
It Makes Sense
Thrill Driver
Shipmates
From the Four Corners
This is Canada
TV Commercials for:
Now That April's Here
A Home of Their Own
Oil Is a Scientific
Business
Gas Line East
Stampede Stop-Over
Alberta-Province of
Opportunity
Meet Your Gas
Company
Va;/ey of the BOW
A Chance in Sight
His Crucible
Made In Heaven
A New House for God
Accredited to Canada
House on Barracks Hill
A Matter of Taste
Novelty, Utility and
You
Aluminum Oil Cans
TV Commercials for:
The Lost Missile
Many TV Shows
Colgate-Palmolive Co.
Quaker-Oats Co.
Quaker-Oats Co.
Amer. Road Builders
Association
Oil & Gas Journal
Gaudart Prod.
Young & Rubicam
Canada Crushed Stone
Cockfield, Brown
National Film Board
Ontario Safety League
& Attorney-Generals
Dept.
Canadian Broadcasting
Canadian Broadcasting
Ontario Dept. of Mines
Joy Machinery Co., Ltd.
Canadian Ingersoll
Rand Co., Ltd.
Theatre Confections
Ltd.
Ontario Govt. Dept. of
Travel & Publicity
Canadian Broadcasting
Canadian Broadcasting
Canadian Broadcasting
Dunlop-Canada Ltd.
Dunlop-Canada Ltd.
Navy League of
Canada
Baptist World Alliance
Theatrical
Canadian Mental
Health Assoc, United
Appeal for Toronto.
Interntl. Film Dist.
Ontario Homes for
Mentally Retarded
Children
Imperial Oil Ltd.
Trans-Canada Pipe
Lines
Self Produced
Calgary Power Ltd.
Canadian Western
Natural Gas Company
Calgary Power Ltd.
Canadian Institute for
The Blind
Anglican Church
Anglican Church
Canadian Broadcasting
Kelloggs of Canada,
Ford Motor Co., Lever
Bros., and others.
Wm. Birke Productions
Canadian Broadcasting
ned by Kling Photo Corp.
America's Most Successful
Producers Choose ARRIFLEX!
picting the versatility of paper as a
raw material. Primarily a sales
film, it was to be aimed chiefly
toward customer audiences.
The achievement of these objec-
to this acknowledgment of "cor-
porate citizenship" have been ex-
pressed by president Robertson:
"To many people a corporation
is inanimate — it is without feeling,
BUSINESS SCREEN MAGAZINE
sympathy, or interest in what taices
place around it — a rather imper-
sonal creation with its eye pri-
marily on the balance sheet. How-
ever, to others a corporation is
more — much more.
"It reflects the personality of
those who guide it. It is, in fact, a
citizen of the community in prac-
tically every sense of the word,
with the exception of the right to
vote. Between those two views wc
may find the status of practically
every corporation. By its own
course of conduct a corporation is
placed somewhere along the scale
between the inanimate and the
good corporate citizen."
An enthusiastic spokesman of
better personal communications all
along the line; in business, the
community, government and indi-
vidual relations, president Robert-
son's image of a good corporate
citizen's responsibility for taking
an active role in what it believes
to be a general public need became
the theme of Champion's fourth
picture in this public relations
series — a film on communication.
That film. Production 5118, is
easily one of the most discussed,
and most "profitable" picture ven-
tures ever undertaken by an Amer-
ican company. It has won six
awards, including that of the Free-
doms Foundation. It has developed
a continuing flow of "fan mail"
from its viewers and these include
many company presidents and
other top executives.
And to date, it has enjoyed
(under tight audience restrictions
which exclude television showings)
68,993 showings to 2,909,023
viewers. There probably isn't a
single person among these who
hasn't been stimulated to some
kind of reaction to 5118. A con-
troversial ending has been well re-
ceived by 80% of its viewers;
about 20% have expressed some
very positive sentiments that the
ending should be changed. But the
vast majority of those who have
seen this picture and commented
on it in stacks of letters have
praised Champion's courage and
imagination in the handling of a
topic which is much discussed but
has had all too little done about it
— at least on the screen.
The story of Production 5118 —
and the decision to follow a
broader course in Champion's film
concepts which made this film
possible — began on May 22, 1954.
The theme idea of "corporate cit-
izenship" kept recurring in the
company's thinking.
The result was a "film story
within a story." Production 5118
presents significant episodes within
the life of one Philip Baxter, presi-
dent of a corporation (mythical
but very much "alive") and it
interprets the actions of its princi-
pal characters through imaginative
episodes in which the actors some-
times impersonate the characters
of the story and sometimes discuss
the roles they portray.
What Production 5118 aimed to
achieve was the stimulation of
thoughtful discussions among audi-
ence groups on their own com-
munications problems. You get an
idea how widespread that result
has been through just two of many
thousands of audience comments
like these:
"The effect on the audience was
electric. After they caught their
breath there was a full hour of
discussion about the picture . . ."
(American Viscose Company).
"We showed your Production
5118 to several hundred of our
employees in the Washington and
Idaho area. The picture is so good
and was so well received . . . would
like to take it to all of our ap-
proximately 1 1 ,000 people as part
of our Human Relations Follow-
Up Program . . ." (Pacific Tele-
phone and Telegraph Company).
Production 5118 began its audi-
ence career in auspicious fashion.
Its world premiere showing was in
Mid-November, 1955 at the 8th
National Conference of the Public
Relations Society of America.
Many large audiences at conven-
tions and other assemblies have re-
quested its showing as a featured
event. At such places, a Champion
spokesman usually appears and a
brief epilogue talk is given.
Major film awards at Columbus,
Cleveland and Stamford were
followed by the House Magazine
Institute Award and the Golden
Reel Award of the former Film
Council of America. The Gold
Medal award of the Freedoms
Foundation is a cherished acknowl-
edgment of its contribution to the
"American way of life."
As a paper maker. Champion
well appreciates the importance of
supplementary, printed materials
and its portfolio which accom-
panies 5118 has been cited by
the Graphic Arts Association.
* * *
• On the premise that "what's past
is only prologue" Champion em-
barked on its latest and even more
provocative film project in 1958.
The company's latest motion
picture, 1104 Sutton Road, a 30-
minute production in Technicolor
(and its fijth made by Wilding),
is based on a theme that can start
THE CHAMPION FILMS
'1104 SUTTON ROAD"
30 Minutes • Technicolor
• This picture doesn't "preach"
productivity from the viewpoint
of management — or from any one
viewpoint. Instead, it portrays
the many-sided attitude of one
person toward productivity as he
looks at it through the eyes of
a husband, a worker, a foreman,
and then, of the president of
his company. Each time, he
thinks he has the problem
of productivity licked, only to
encounter it, unchanged,
assailing him on a new flank.
Finally, the play's central
character does see something —
the focal point of the problem.
Imbued with new understanding,
he employs it as president,
again as foreman, again as a
worker, and finally as a
husband. Each time it works.
Program Materials: in addition
to the 16mm sound print of
"1104 Sutton Road" there are
bulletin posters, news releases
and a "Meeting Leader's Guide"
containing suggested introductory
remarks and discussion questions.
A discussion-starting "trailer"
film featuring individuals
representative of typical groups
is available on special request.
"PRODUCTION 5118"
30 minutes • color
• This picture does not tell a
story of a business or a product.
It does dramatically spotlight a
problem which concerns all
people. Production 5118 is a
mature study of personal
communications — the way we try
to transmit our ideas so they will
be understood by others. It
develops the simple and sound
conclusion that only in an
atmosphere of mutual under-
standing can we achieve
voluntary cooperation in our
homes, our work, our community
and in the world we all share.
Program Materials: include a
discussion "flip chart" and a
Program Chairman's Folio.
"DEEP ROOTS"
30 minutes • color
• This dramatic narrative shows
NUMBER 8
VOLUME 19
1
"DEEP ROOTS"
how an industry developed the
use of pine in making paper, with
resulting changes in a typical
Southern rural family's lives . . .
"GOOD BUSINESS"
30 minutes • color
• Answering many basic ques-
tions about our free competitive
enterprise system, this film is
about a company and its friends
and neighbors. It takes viewers
into crossroad villages, large
cities, entire states — Ohio, the
Carolinas, Texas — to show the
human values of good business.
Chats with the people who work
for this particular company show
how and where they work. Talks
with members of their com-
munities— ministers, school
superintendent, banker and
Chamber of Commerce secretary
show that "all must profit to
make good business work."
"PAPER WORK"
30 minutes • color
• The manufacture of fine paper
is the theme of this picture.
From pine forests to mills and
inside the paper plant where
pulp becomes the fine-quality
paper, this film details both
processes and attitude: one
company's standards and how
they are maintained. Color and
photography are combined with a
rich musical score.
A
among sponsors:
(cont'd from preceding page)
a good argument almost anywhere
in the business world today. That
theme is — productivity.
The argument arises. Champion
officials felt, because the word
"productivity" means so many
different things to different people.
Some link it with automation, and
they're afraid of it or eager to
embrace it, depending on their
viewpoint.
Others say it's a dirty word that
means "speed-up." And still others
hold that "productivity" is really a
good word; that it embodies all the
elements of free enterprise, com-
petition and progress that have
allowed American industry to rise
to its present high position.
But in its widest sense, pro-
ductivity is a very abstract subject
and a tough nut for the film writer
to crack. More so if it is to be
handled forthrightly for an indus-
trial audience on all levels.
The message of Champion's
latest film, completed and released
via Modern on August 15, 1958,
is that "the things you want, in
material or any other form, come
to you from others. But you have
no real control over these things.
You only control what goes jrom
you to others — products or atti-
tudes or whatever it may be. So
only if you produce more of what
other people need and want can
you indirectly control more of
what comes back to you. And in
the understanding of this lies the
secret of productivity."
As in the case of Production
5118, the film audience is just now
warming up to the subject of
Sutton Road. 700 prints are being
kept in circulation through Modern
exchanges and, like Production
5118, this most recent picture is
accompanied by excellent collat-
eral materials of the same type.
A preview print distributed by
Business Screen on several test
showings earned the commenda-
tion of an oil company's specialist
in the field of labor economics as
"the best treatment of produc-
tivity" he has encountered. Used in
a regular training course as a dis-
cussion stimulator, it scored well.
By December 1958, a total of
5,462 showings to 195,180 viewers
had been registered through Mod-
ern's 28 exchanges and the word
was just beginning to get around.
* * *
• And how does Champion feel
about the film medium, its role in
the "corporate image" and the re-
sults of this major effort? For one
thing, Cal Skillman has noted:
"While Production 5118 was
not designed as a "sales" picture,
one of the most startling develop-
ments has been its use by our sales
offices. Our salesmen are constantly
being called on to show the film
to many top management people.
Mr. Skillman summarized
Champion's viewpoint toward the
film medium in a talk at the Uni-
versity of California last May:
"They must meet an audience
need as well as a company need.
They're a waste of time and money
if they don't.
"And, finally, they must be con-
sidered as only a part of continu-
ous, long-range programs involving
and complimenting many other
segments." •
rhe president sums it up
n "1104 Sutton Road" —
'Our people must be made aware
'hat we are all in this together —
inified. That same unity must
be extended to include our
industry, our communities —
yes, even our nation."
Aiilonetics' Film on Ineitial Navii^ation. America's
New "Eyes" for Space Travel
SPACE AGE FILM REVIEW
T^ Inertial navigaticin, which en-
abled the submarines Nautilus and
Skate to navigate precisely to the
North Pole, is the subject of a new
motion picture, Destimiticms of
Tomorrow, released by Autonetics,
a division of North American
Aviation.
Produced by Autonetics' motion
picture department under the
supervision of Jay E. Gordon, the
16mm, 12-minute sound and color
film traces the development of
inertial navigation systems. Since
1945, Autonetics has developed a
series of inertial autonavigator sys-
tems for aircraft, missiles, and for
possible use in space vehicles, in
addition to those adapted recently
for ship and submarine use.
Di'siiiuitions of Tomorrow de-
cribes not only the basic scientific
principles involved in the auto-
navigator systems, but also the
construction and testing of the
equipment. Highlights include air-
craft and missile applications —
the F-S6 Sabre Jet, the Air Force
X-10 missile and the Navaho, as
well as the USS Nautilus.
The film was written and di-
rected by Cal Reed, with photog-
raphy and editing by Lee Dobbs.
Available for public, non-theatre
and television use, Destinations of
Tomorrow may be obtained for
showings upon request to the Pub-
lic Relations Department, Auto-
netics, 9150 E. Imperial Highway,
Downey, California. H'
Life Story of a Satellite
''Explorer in Kpacre** Pi«>lur«>s ^iiic'cossful Launching.
Explains Purp«>$i<>N and Bencfiii^ of Roekei Research
•i^ Explorer in Space, 10-minute
documentary believed to be the
first complete motion picture rec-
ord of a successful satellite launch-
ing, has been released by the U. S.
Information Service for distribu-
tion through United World Films,
Inc.
Rating the importance of the
Army's achievement as one of the
great scientific achievements of
our time, the film explains the pur-
poses of rocket research with its
resulting data being made avail-
able to scientists everywhere.
Shows Assembly of Jupiter-C
The assembly of the Jupiter-C
rocket, 70 feet in length, is seen
at Cape Canaveral, Florida, where
Below: Army's Jupiter-C rocket
shown ready for a launch . . .
the most important test launch-
ings have been made.
Cameras showing the placing of
the Explorer, with its sensitive in-
Above: preparing Explorer for
test. Zirconium strips cut the tem-
perature range.
struments, into the nose cone of
the Jupiter, and then the success-
ful launching is seen in actual pho-
tography with animated sequences
illustrating the succession of
thrusts as the device soars into
outer space at a speed of 18,000
miles per hour. The final stage
propels the satellite into orbit.
How to Arrange for Showings
Information regarding the pub-
lic use of this film may be obtained
by writing United World Films,
1445 Park Avenue, New York 22.
A landing on the moon is depicted in scene from "Destinations of Tc
morrow," Autonetics' new film on inertial navigation.
Photography: Space Science Tool
M "We may be sure that much of
the information about outer space
will be obtained by photography.
Just as the camera has been the
astronomer's indispensable tool, so
it will probably be the primary
tool of the space scientist.
"Take man's first exploration of
the moon, for example. We may
safely predict that rockets in or-
bit around the moon will be the
first successful instruments for rel-
atively close-up study of the
moon's surface — including the
moon face which remains forever
hidden from direct earthly view.
"How are these orbiting rockets
to give us the information they
are sent to gather? . . . Photog-
raphy practically guarantees a sat-
isfactory solution. Your imagina-
tions will hardly be strained if
you conjure up a rocket carrying
automatic cameras with telephoto
lenses and automatic processing
equipment. Add the TV system
needed to scan the finished film
minutely and transmit the image
back to earth and you have a
capable instrument for doing the
job. This possibility, I dare say,
strikes you as much less fanciful
than did the idea of sending photc
graphs by wire or wireless whe
this was first proposed a relative!
few years ago. . . .
"When man himself eventual!
goes out into space, it's a dea
certainty that he'll take his can
eras with him. Of course, he ma
need some special optics — sorr
newly designed equipment — inc
dental problems, I should sa;
which you will have to solve f(
him. . . .
"You are probably aware <
current plans to study the specti
of IVIars from a high-flying ba
loon, 100,000 feet above the eart!
Surely these efi'orts foretell the de
when man will visit this provoc;
tive neighbor of ours. . . You an
I may not live to see his triumpl
but we'd better get busy with oi
preliminary assignments all th
same. Keep in mind all the cele
tial reconnoitering by photograpl
which must be done in advance
Donald McMaster, Vice-Presidei
and General Manager, Eastman
Kodak Company, addressing
the Society of Photographic
Scientists & Engineers, October
9, 1958. S
THE BIG aiH AMIVML PHDDUCTIDN REVIEW IS CDMmG!
M The authoritative, complete
listing of all qualified producers
of business and television film
cross-indexed for easy reference
use, will appear in February,
'59. The 9th Annual Produc-
tion Review contains many new
features for the film buyer. i|t^
NUMBER 8
VOLUME 19
1958
Camera on MARTIN
Prime Produ«M'r of >lililary Aircraft. >li»«silos
lTs«i>$« Film ^l4>fiiuin lo Inf^trni liovcrnment. Public
Al-Kuc: I ake-off time for a Vangimrd test rocket at Cape Canaveral.
Cameras are in action as the giant gantry-crane is rolled hack on the
tracks. Cable tower at left holds power lines.
IVToiioN Pictures are an essen-
^ *- tial part of the Martin Com-
pany's activities as a prime pro-
ducer of military aircraft and
guided missiles for the nation's de-
fense program.
Films serve two principal pur-
poses for Martin:
1 . To keep the military and gov-
ernment agencies with which it has
-■ontracts fully informed on the
Progress and development of its
;pace-age projects.
2. To keep the public informed
3n those phases of its projects
vhich have been declassified.
Supervisor of motion picture
photography for the company is
-cc T. Dougherty, who has as-
iigned to him four cameramen and
wo assistant cameramen. Most of
hese men have been checked out
for jet planes, since they must do
a great deal of aerial photographic
work. All of them are experienced
in shooting missile launchings and
nights, as well as sled tests, rocket
firings, seat ejections and the like.
In addition, a lot of high speed
photography is done in connection
with various testing operations.
Martin Men Well Equipped
Equipment used by the Martin
photographic crews includes Cine
Specials, Mitchells, Filmos and
Fastax cameras, and complete
lighting equipment including two
75 kw stepdown transformers.
As part of their jobs, Martin
film men are on the go most of the
time; and they're apt to work just
about everywhere.
Here are some of the places
they've been: Cape Canaveral,
rhe scenes below record satellite launching as (left) an 1 1 -ton rocket
tarts space trip carrying 21Vo lb. satellite in nose.
White Sands, Muroc Lake, China
Lake, Edwards Air Force Base,
Fort Sill, Redstone Arsenal, Ber-
muda, Puerto Rico, Newfoundland,
Germany, on a carrier in the North
Atlantic, and in submarines in the
Carribbean Sea.
Martin's motion picture section
works for both the Presentations
Film Unit on classified projects for
military and government agencies,
and for the company's Information
Services on subjects for release to
the general public.
Progress Reports on Film
The Presentations Film Unit,
a part of the Martin Company's
Engineering Division, turns out
progress reports on the test and de-
velopment of guided missiles and
Martin film-makers on location at
Cape Canaveral. From left: Cliff
Peacock, Injormation Services:
Tim Hale, Orlando unit; and Ned
Stephenson, cameraman.
aircraft. Headed by William F.
Romeike, the unit has two direct-
ors and two script writers.
After the camera work has been
completed by Martin's men, the
film is sent to an outside source for
editing and sound work, with the
supervision furnished by the Pres-
entations Film Unit writer assigned
to the project.
Major problems here are turning
out a first-quality film under an
urgent deadline, and trying to co-
ordinate shooting with the military
so as not to interfere too much with
the operation or missile launch. It's
also a major problem in logistics
to get men and equipment to many
of these operations.
Another problem is simply that
of waiting. When you're working
with missiles, you don't just go
out and shoot the scenes and then
come home. The shoot may be
postponed again and again. Then
you just sit in the desert, or in the
rain, or wherever you may happen
to be — and wait, maybe for more
than a week.
"Veterans" Film Blast-Offs
Martin prefers, whenever pos-
sible, to use its own experienced
cameramen on these jobs. Since
they've usually been on the missile
or plane project from the begin-
ning, they know what to look for.
Also, they're accustomed to film-
ing missile launchings and track-
ings, and won't forget what they're
there for at blast-ofl" time.
In shooting their film reports of
aircraft test flights, Martin camera
crews have gone to the air them-
selves in F-lOOs, F-94s, L-19s and
helicopters. On the recent first
flight of the P6M Seamaster jet
seaplane, the men used a See-Bee
amphibian, a Navion, a T-33 jet
and four F-llF Grumman jets
Below (center): First stage drops off, its fuel expended. Right: Retro-
rockets "brake" second stage, let third stage coast clear.
with remote camera installations.
Responsible for the production
of films for release to the general
public is the company's Informa-
tion Services, of which F. N. "Jim"
Nutt is director. ClilTord L. Pea-
cock is in charge of this particular
activity.
With Peacock handling the writ-
ing, directing and production, this
unit usually completes three or
four films of the public relations
type per year, all on unclassified
subjects.
Here again, the film is sent to
Capital Film Labs for editing.
Above: Giraffe carries camera
crew aloft for a Matador test.
Typical of the films produced by
Martin for public release is The
Missile Man, reviewed in Issue 2,
Vol. 19 of Business Screen. Tell-
ing the story of the activities which
culminated in the successful
launching of the Air Force's Mata-
dor missile. The Missile Man was
filmed on location in Orlando, Fla.,
with the actual launching sequences
being made at Cape Canaveral.
Working with Peacock and the
Martin camera team in this film
were members of the 17th Tactical
Missile Squadron, now stationed in
Formosa.
Five PR Pictures at Modern
At present, Martin has three
other public relations films in dis-
tribution through Modern Talking
Picture Service, Inc. They are
Horizon Vtilimited, the story of
the Viking research rockets; The
Intruder, dealing with the problem
of jet noise; Look to the Sea, on
seaplanes and the water-based con-
cept; and Project Vanguard.
Usual practice is to put 100
color prints and 30 black-and-
white prints (for tv) with Modern.
In addition, many groups within
the company — Sales, Customer
Service, and Technical Represen-
tatives, for instance — buy quanti-
ties of prints for their own use.
In the case of The Missile Man,
the Air Force bought 250 prints
for its own use. The film was shown
last February over the ABC-TV
network, and NBC has obtained
a print for continuous showing over
closed-circuit color tv at the Brus-
sels World's Fair.
Latest Is "Project Vanguard"
Martin's latest film release is
Project Vanguard, showing the
step-by-step development of the
Vanguard rocket launching vehi-
cle from its inception to the actual
firing of a satellite-carrying mis-
sile. Animated sequences show
Above: Filming another scene for
Martin's widely-popular picture
"The Missile Man."
what happens as the rocket goes
into space.
Construction of the actual sat-
ellite is shown — a 2 1 V2 lb. sphere
carrying I5V2 lb. of closely packed
recording, tracking and telemeter-
ing equipment, yet so miniature
that the complete unit is only 20"
in diameter. Sealed in plastic
foam, the instrument package is
shown being inserted into the sat-
ellite's magnesium shell, and the
sphere being cradled into the rock-
et's nose. Final drama is an ac-
tual, realistic account of a count-
Below (left): Satellite is separated from third-stage rocket at 18,000
mph. (Right): Orbiting satellite in "Project Vanguard."
Above: Martin cameras peer into a test cell to report on some of the
development work being done on a military project.
down and launch. Crisp, dram-
atic sound was contributed by
Frank Maniglia, Capital's chief
sound man.
Prints were held back pending a
successful launching; a "crash pro-
gram" of TV showings was set
Below: Vcmguard on its pad in a
rocket is frost from liquid oxygen
up for Martin by Modern to co-
incide with the orbiting. This
project didn't materialize, for the
final efi^ort didn't succeed. How-
ever, after the film's release, Mod-
ern received 150 tv confirmations
in the first three weeks. \^
dramatic night scene. White band on
used as first stage oxidizer.
mm
k».» ^
I' 'iiiiumBimii
i }W< iii}]i:!l]tlU iiUm^'mZ
SEARS ROEBUCK ANDTHE FILM
The World's Largest Retailer Takes a Firm Step Forward in the Film Medium and a Broad Look Ahead
SEARS, Roebuck and Company, world's
largest retail merchandising organization,
has for eight years been making increas-
ing use of motion pictures and sound slidefilms
IS effective and economical media of com-
nunication with employees, customers, and
he general public.
Principal use of motion pictures within the
sears. Roebuck organization in this period has
5ecn for communicating with its "family"" of
225,000 employees in its 725 retail stores, 1 1
nail-order plants, and 850 catalog sales offices
n the United States.
The Three Personalities of Sears
Sears, as an Employer, begins its film "talks"
o new employees with Sturiing With Sears as
lart of their induction into the Company.
Sears, as a Merchant, has made only a small
leginning so far in using the motion picture
nedium to present its merchandise to the gen-
ral public. In 1956-1957 it produced an ex-
iC imental series of 73 television commercials
or distribution to all stores who wanted them,
'he vast bulk of Sears advertising is placed in
ewspapers. It is unquestionably in the field
f advertising that the company"s most prom-
;ing potential as a film-sponsor lies.
Sears, as a Citizen, brings to the public in
le United States such motion picture produc-
ons as the widely-praised Endowinj> Our Fu-
ture, Your Community, and a new film. Dis-
tributive Education, under the sponsorship of
the Sears, Roebuck Foundation.
The Sears organization is also addressing
itself via motion pictures to young people in
search of careers in retail merchandising: and
to its suppliers and the peoples of Latin Amer-
ican countries, where it has 59 retail stores and
15 sales offices and in which its ultra-modern
facilities are often the finest in these lands.
In addition to its motion picture program
for employees and the public. Sears also is a
very active producer and user of sound slide-
films for the multitude of internal education
and training tasks in its sales and service
operations.
Films help the company to carry out its busi-
ness philosophy, phrased in a vestibule inscrip-
tion above the main doorway of its Chicago
headquarters offices: "Sears must account for
its stewardship twt only on the balance sheet
hut also in /natters of social responsihilitx."
Modern Film Program Began in 1950
Sears" activities in the motion picture me-
dium had their start in 1950, and the com-
pany's first major film series. The Story of
Sears in America, was released for showings to
employees in February, 1952.
This eight-film unit, originally produced and
Left: Setting up
board meeting scene
for one of Sears'
"Annual Report on
Film" productions.
Standing in back-
groimd is F. B.
McConnell, board
chairman of Sears.
intended for circulation to Sears employees
only, is now in general distribution through
Modern Talking Picture Service.
Cites Need for Economic Education
The activities which culminated in the
making of the motion picture series on The
Story of Sears in America were a part of the
company"s program of massive post-war ex-
pansion. Sales tripled between 1945 and 1956.
In connection with this expansion. General
Wood, then Sears" board chairman, said in a
message to the company"s officers and their
staff assistants: "Sears management should do
more than we have done so far to educate our
employees in the economic facts of life. What
do our employees know about economics?
What do they know about the competitive sys-
tem of doing business, about democracy, actu-
ally? Please research this project and come up
with some suggestions for a program that our
board of directors might approve.""
By 1950 it seemed as if some sort of film
record of the "On to Chicago" meetings might
provide a suitable program. Some two thou-
sand Sears executives from around the country
take part every ten years in an "On to Chi-
cago" convention at headquarters — "Parent"
to Sears" people. Tape recordings of the 1950
meetings were made and slidefilms prepared
for employee showings. Their reception by the
field organization was disappointing. The vi-
tality of the "live" convention was just not
there.
Special Study Group Is Brought In
So it was deciced to go at the problem of
educating employees in economics from an-
other tack. In the Spring of 1950, the com-
pany called into consultation Sumner Slichter,
Harvard economist; Peter Drucker, author and
analyst of the modern American corporation;
Fred Harbison, then head of the Industrial
Relations Center of the University of Chicago;
and Frank Cellier, then executive producer of
Encyclopaedia Britannica Films, and now
BUSINESS SCREEN MAGAZINE
Sears" producer of informational programs, in-
cluding motion pictures.
Worl^ing with these men was a committee
of Sears vice-presidents and other senior ex-
ecutives, with the late Senator Robert LaFol-
lette as outside consultant and chairman. This
autonomous group met for approximately two
full days a month over a period of more than
two years.
How "Story of Sears" Series Began
After reviewing motion pictures and other
materials which had been produced by indus-
try, by labor unions, and by other organiza-
tions who had attempted to tell the story of
the American system of competitive enterprise,
the committee concluded that there was only
one way in which Sears could do the project
justice: by telling the story in terms of the
company itself and its place in the develop-
ment of the American business system.
To this end, the committee presented to the
company's board of directors plans for the pro-
duction of a series of motion pictures which
would be the spark plug for the discussion ses-
sions that would be the real pay-off of the
program.
Called The Story nf Sears in America, the
program was made up of eight individual units,
each consisting of a motion picture, a discus-
sion leader's guide, take-home pamphlets, and
comprehensive informational booklets. Pro-
duction costs approximated $1,000,000. The
company estimates that it cost another $5,000,
000 in payroll to present the program to some
200,000 employees at more than 71,000 dis-
cussion sessions led by 2,600 trained discussion
leaders. The program was warmly received —
and apparently the experience convinced Sears'
top management that motion pictures had an
important place in the company's future
planning.
A Tribute to "The American Way"
The purpose of the series was summed up
in a statement by Mr. F. B. McConnell, then
Sears' president, and now chairman of its board
of directors:
"We hope that this program will help our
Sears people to see that the part they play in
the progress of our company is important — that
a company such as ours could only have de-
veloped in a free enterprise system — that the
free enterprise system is based on our Amer-
ican heritage of freedom. We hope that the
program will stimulate the people of Sears to
take stock not only of their own company, but
of American business as it exists today."
Film Titles in the First Program
Individual motion pictures in the series were
titled The American Customer, Working with
Sears, Partners, Merchandise in Motion, Be-
hind Each Sale, Citizen Sears, Progress
Through Profits, and Yardsticks for Tomorrow.
The American Customer was designed to
open up discussions of various kinds around
the two most fundamental aspects of the Amer-
ican economy — the customer's f eedom of
choice, and the merchant's freedom to compete.
Working With Sears explored some of the
implications of the basic economic fact that any
Above: film coordinator Frank Cellier
supervises as Sears' president Kellstadt
is "made up" for Report film appearance.
employer needs to balance the hard realities
of conducting a competitive business against
the equally keen realities of what employees
have a right to expect from their employer.
Partners, Merchandise in Motion, and Be-
hind Each Sale examined three of the major
functions of the company: buying, operating.
Above: President Charles Kellstadt talks
on film to Sears' employee-owners "family."
and selling. The motion pictures highlighted
the effect of competition on these three funda-
mental aspects of Sears business. The constant
need for improvement, for out-thinking and
out-performing competition, was the theme of
this three-film "series within a series."
The Big Corporation as a Citizen
The sixth film. Citizen Sears, looked at
American corporations from quite another
point of view — their responsibilities as citi-
zens. It discussed the privileges, and the ob-
ligations, which membership in the American
community confers on all its citizens, both
private and corporate.
Progress Through Profits dealt with the hard
economic fact that the people who invest their
money in a business expect a return on their
investment through profits. The film talked
about the varying viewpoints that exist on
profit, and spelled out the facts about profit.
It emphasized the dynamic role of profits in
the expanding American economy.
The eishth and last film of the series, Yard-
Above: Sears' retail department stores opened in recent
years mirror the company's modern merchandising approach.
Typical is this store in Tampa, Fla. Left: headquarters
offices in Chicago, "parent" to the company's 225,000
employees. Mad order offices are in buildings at rear.
SEARS ROEBUCK AND THE FILM:
; CONTINUED FROM THE PRECEDING PAGE)
nicks for Tomorrow, talked about five of the
;haracteristics of the American economy, char-
icteristics which are excellent yardsticks
igainst which the performance of American
)usiness (including Sears) can be measured,
rhe film stressed the fact that these yardsticks
ire valid because they are rooted in the basic
principles of America itself.
The Sears Annual Report on Film was begun
n 1955 as a direct lineal descendant of the
:ompany"s original Story of Secirs in America
;eries. The Report produced in 1958 to cover
1957 operations was the fourth in the series.
The Sears "Annual Report on Film"
Unique among employee motion pictures of
ts kind, the Annual Report on Film was in-
lugurated to carry to the entire employee fam-
ly the spirit and impression of the company's
nfornial "Big Board Forum" held at Chicago
leadquarters on the day following the annual
neeting of the Sears board of directors. To
iears. its employee-stockholders are its "Big
ioard" . . . and the company wanted the whole
)rganization to get the same direct reports
rom officers that they'd get if they came to
he Chicago "Big Board" meeting.
Straight from the shoulder, without frills or
ugar-coating, the Annual Reports on Film
lave talked to Sears employees as co-owners
)f the company, and given them the highlights
)f the company's operations during the fiscal
'ear just ended. Because so many employees
ire co-owners (135,000 of them are stock-
lolders through their membership in Sears
amous Profit-Sharing Fund) their interest in
he profitable operation of the business is un-
isually high. They want to be given facts
rompletely and frankly.
Show Year's Results and the Outlook
That's the key to the four annual film Re-
ports. They have been supplements to the
vritten annual report — to give employee-
;tockholders a picture of what the past year
las been like, and what the outlook is for the
/enr ahead.
The Reports on Film have accomplished this
by a combination of brief reports by top Sears
oflicers, interlaced with illustrated statistical
summaries narrated by an off-screen voice. Al-
though earlier versions in some instances ran
as long as 50 minutes, the current one was
edited down to 25 minutes for purposes of
payroll-economy in a recession year.
The reports have been individualized for
each of the company's five merchandising ter-
Pictured in Sears' "Report" film is Edward
Gudeman, vice-president of merchandising.
ritories by a trailer which included a brief
statement by the vice-president in charge of
the territory.
Distribution of the Aniuuil Report film has
been through Modern Talking Picture Serv-
ice, which has scheduled showings through its
offices in the headquarters cities of the differ-
ent merchandising territories. First showings
are generally held in the larger stores in each
territory. Modern sets up the schedule, and
notifies stores several weeks in advance when
the film will be available to them, so that they
can make the necessary arrangements.
"Report" Films Are Viewed Abroad
Besides being shown in all Sears U.S. ter-
ritories, the Film Report is also sent to the
company's stores in Canada, Australia, and
Latin America. In Latin America, showings
are held for all English-speaking employees,
which includes all top personnel. Here the
purpose of the showings is informational, since
all outside the United States are separate cor-
porations.
Building Goodwill in Latin America
Sears in Latin America, produced in 1956,
was made to explain the company's philosophy
of doing business in the six Latin American
nations where the company has retail stores —
Cuba, Mexico, Colombia, Venezuela, Brazil
and Peru.
Realizing that the entry of any North Amer-
ican company into the Latin American busi-
ness scene has frequently in the past been
viewed by nationals of those countries with
mingled feelings of suspicion and distrust,
Sears wanted the film to show that it was in
Latin America not as an outsider, but as a
partner.
More Than 6,900 Local Supply Sources
The company decided that it could quite
logically make a motion picture that would tell
its present and potential suppliers in Latin
America about its purchasing and merchandis-
ing practices. Sears now has more than 6,900
Latin American sources of supply. In Brazil,
for example, it buys some 95% of its mer-
chandise from local firms. Its purchases in
other Latin American countries vary with the
available local sources which can supply mer-
chandise of the quality and in the quantities
that Sears requires. Because of its "point-to-
point" audience approach, the film successfully
presents the over-all story of Sears business
philosophy, not as a vague theory in far-off
North America, but as it is actually being prac-
ticed in Sears relations with suppliers and em-
ployees south of the border.
Carries Message to Thought Leaders
In the two years since its release, this film
has carried the story of Sears not only to its
Latin American suppliers, but also — and sig-
nificantly— to the leaders of thought and in-
fluence in the six host countries.
Sears in Latin America was made not only
for Latin Americans, but by Latin Americans
as well. As much of the film as possible was
made in Latin America, using national camera
crews, technicians, and production workers.
The music for the film was composed, per-
formed, and recorded in Latin America. The
Below; modern methods of mass distribu-
tion are theme of "Merchandise in Motion."
Above: "The American Customer" looks
at a typical American shopper, her likes
and dislikes, and how to serve her best.
MM
Above: planning advertising for a large
retailing company's natioiiwide stores is
pictured in the film "Behind Each Sale."
BUSINESS SCREEN MAGAZINE
linished production lists many credits to Latin
American motion picture people.
The film says, in effect: "Look here, Mr.
and Mrs. Latin America, in your country Sears
is not an outsider who is here just to sell you
its merchandise and take its profits back North.
We're your partners ... we want to buy as
much of your local goods as you can supply
to meet our standards ... to help start up
brand-new industries, in some cases, to make
new products that we feel customers will wel-
come. We're not a grab-and-run operation;
we're here to stay — a regular member of your
business community. Our progress and your
progress go together."
Partners in Progress is the company's state-
side version of this film.
Film Presented by Senior Executive
Since its introduction. Sears in Latin Amer-
ica has been shown to virtually every opinion-
making group in the six Latin American coun-
tries in which Sears has retail operations, Frank
Cellier says. It is shown only to carefully
selected audience groups, upon specific invita-
tion. One of Sears senior executives, who is
a Latin American (and also a graduate of
Yale ) customarily presents the film as part of
a three-hour program which includes not only
a brief address, and an extended question-and-
answer session, but also the examination of a
handsome take-home bookie*, '■'hi'^h '^-'''ines
the company's history in the United States
and in Latin America, explains its buymg poli-
cies, and explains its sense of economic, civic
and cultural responsibility to the communities
in which it has stores. The lush illustrations
in the booklet are the work of Carlos Merida,
one of Latin America's foremost artists.
In the booklet Sears makes this point:
"In Latin America, as in the United States,
we are guided by one simple precept: we can-
not benefit and profit unless the communities
who are our hosts benefit, in turn, from our
presence. Wc hope this booklet, and the film
which it accompanies, will serve to introduce
ourselves, and to explain what the opening of
a Sears store may mean It) you."
Coordinates Sears' Film Operations
Sears motion picture activities head up to
Frank S. Cellier, whose job it is to coordinate
the activities of the various department heads
as they apply to communications media, par-
ticularly motion pictures. Mr. Cellier's posi-
tion is perhaps unique in that he operates
Above: importance of proper home main-
tenance is stressed in "As Your Home Goes."
without a set annual production budget, and
with a stalT of only two persons besides him-
self. Administratively, he reports to a vice-
president of the company.
Film Counsel to Department Heads
As coordinator of Sears activities in the tilm
field, Mr. Cellier is free to suggest to depart-
ment managers where motion pictures could
advance their individual department inte:ests
more effectively than some other medium; and
at the same time to counsel against the use of
their funds for motion picture making, if some
Sears in Latin America .
Modern stores like this one in Caracas,
Venezuela, exemplify Sears' abroad . . .
Above: ancient tableau of job training
in Sears' "Endowing Our Future."
other communications medium will do a mort
effective job for them.
His position gives Mr. Cellier an oppor
tunity for a broad look at the company's scope
of operation, so that he is in an unusually gooc
position to suggest where motion picture;
would be helpful.
A native of South Africa, Mr. Cellier hold;
post graduate degrees from two universitie;
in that country. At the University of London
he was a Carnegie Fellow. His Ph.D. is fron
Columbia LIniversity. In 1954, Hillsdale Col-
lege in Michigan awarded him an honorary
L.H.D. for his communications work. He ha;
taught communications in many schools anc
colleges in this country and abroad, and dur-
ing World War II was in the overseas b-ancf
of the OWl, in charge of radio and film tc
sixteen countries.
In the handling of a motion picture project
Mr. Cellier's department acts, in effect, as i
prime contractor. His department can handk
the scripting and direction, or it can contrac
for the script from an outside source, and turr
production and direction details over to one oi
(CONTINLIED ON PAGE SIXTY-FIVE
Above: company purchasing policies
are pictured in "Sears in Latin America"
1771 Distribution of "The 20th Century" Tl Series Provides
The Prudentiars Audience Bonus
Prize Series on tireal Events and Personalities of Last 50 Years
Tan Reaeii Audience of 3liiiions in Selioois. C'oniniunities Via itinini
rELFAisiOiS' Program Sponsors are now
finding a big "plus" audience through
on-theatrical distribution of their filmed pro-
rams. The most ambitious project going to
ate is that of the Prudential Insurance Com-
any which is distributing — through Associa-
lon Films. Inc. — some 19 half-hour and six
jll-hour programs from its award-winning se-
ies. The Twentieth Century. Additional pro-
rams are regularly added to the series shortly
fter their CBS-TV telecasts.
Prudential, which is now said to be the fast-
st growing insurance company in the world,
as been unique in the insurance field for its
:insistent large appropriations for television
dvertising ($4,557,000 in 1957). After early
xperiments in 1950-1953 to find a format it
Hild live with comfortably, Pru caught the
ublic's fancy with You Are There in 1953-
956, Air Power in 1956-1957, and now The
wentielh Century.
Subjects Cover Biographies, Sciences
These CBS-TV documentary films, with film
;rvices by United States Productions, Inc.,
ature news commentator Walter Cronkhite
id encompass the great events and personali-
ss of the past 50 years, including special head-
le issues dealing with contemporary events,
jbject matter ranges from the biographical
L'hurchill, Gandhi, Roosevelt, Peron, and
hers) to the scientific (jets, atomic develop-
ents, missiles, etc. ).
Early in its television experience Prudential
cognized the exceptional value the documen-
ry films might have in the school curriculum,
ccordingly, the company began providing a
>;-page Television Teaching Aid to any school
hich requested it. (Over 10,000 schools now
ceive the folders each week. )
From this point it was almost inevitable that
lucators would ask for prints of the films to
hedule into special curriculum needs. Pru,
(\ipilye Cardinal in "Hunfiarx in Revolt"
believing it could perform an exceptional pub-
lic service by providing the films, embarked on
the full-scale distribution that is now going on.
Series Useful Public Relations Asset
And, the company finds film distribution to
be good business. Life insurance is not easy to
sell. People rarely go out and buy it, and are
sold usually only three or four times in a life-
time. Which company's policy they buy is often
determined by what people think of the com-
pany, itself. Through public opinion surveys at
regular intervals Prudential has found that its
corporate image rates consistently higher than
its competitors in the public's mind and is go-
ing up. According to Prudential's president,
Carroll M. Shanks, not a little of the credit for
"Rockne of Notre Dame" tells his story.
this can be ascribed to the TV shows, and now
to the 16mm films in distribution.
Interestingly, The Twentieth Century is pre-
sented to schools and community organizations
with the television commercials intact. Thus
far, the company can say literally there has
been not a single complaint from overly com-
mercial-conscious educators. One reason may
be that Prudential commercials are about as
easy to take as any on the air. Some, filmed by
R-M-C Productions, Inc. (subsidiary of Pru-
dential's agency Reach, McClinton, Inc. ) or
Robert Lawrence Productions, Inc., feature
comics Tony Randall, Eddie MayehofT, or
Ethel and Albert. Ten other "commercials" in
the current series are purely public service sub-
ject similar to Advertising Council projects.
Film Distribution Economical, Productive
As an advertising campaign, film distribution
has been both economical and productive. The
film rights — following the telecast — are ob-
tained for a fraction of what they would cost
to be produced originally. Bookings of the films
are suggested to be channelled through local
"Mach Bus:ers" pictures supersonic flight prob-
lems in tlie Prudential film series.
agents, although requests received by the Pru
home office in Newark, N.J., the seven regional
offices, or the Canadian headquarters in To-
ronto are also fulfilled. Prudential agents are
provided with releases for local papers an-
nouncing the availability of the films.
Through audience reports received from
Association Films, Prudential national adver-
tising manager William F. Hedden can sense
the success of the films from such comments
as these:
"Wonderful enrichment material for modern
problems."
"I am deeply impressed."
"Vital to our history courses."
"You are waking up America with these
films." ^
Color Blindness Testing
Sponsor: U.S. Navy.
Title: Color Vision Testing, 20 min., color,
produced by Audio Productions, Inc.
ii A man with a slight degree of color-blind-
ness usually finds only slight inconvenience
from his condition in normal civilian life. But
in the Navy his inability to distinguish color
might someday cause a tragic accident.
Color-coded electronic wiring, artillery shells,
signals, beacons and running lights are guides
that Navy men in many occupations must rec-
ognize unfailingly. To make sure that color-
blind men are never assigned to color-critical
tasks, the Navy has devised tests (Pseudoiso-
chromatic charts, and the newer Farnsworth
lantern) which determine the degree of color
recognition in all personnel. This film explains
how the tests work, and how they should be
conducted.
Color blindness is not confined solely to
males, though it is rare in women. One woman,
however, with an even more unusual situation
of being color-blind in one eye only, played a
significant part in this film. For one sequence,
which shows how a room decorated in a variety
of colors appears to color-blind people, the
woman squinted up one eye, then another, to
tell the film technicians just how the room did
look — color-blind fashion — and her description
was followed exactly. l}|'
BUSINESS SCREEN MAGAZINE
THE EQUATION:
"Progress is proporiional lo our
Knowledge, plus our ubiliiy to
Use it for the coiumon welfare."
Sponsor: Ford Motor Company.
Title: An Equation for Progress, ZSj/j min.,
color, produced by MPO Productions, Inc.
it There are some scientists who tell us, in
essence: "Never mind what we're doing; you
can watch, but don't try to understand, for
you never will." But since we must all try to
understand, there are the popularizers — film-
makers who produce only for children — of all
ages, and whose methods usually consist of
likening scientific principles unto such symbols
as scurrying chipmunks.
In this extraordinary film Ford and MPO
have determined to prove that though there
may be a big gap between science and public
understanding of it the gap can be bridged
intelligently — and without resort to nursery
symbols.
Joseph March, who wrote and produced the
film, believes that films about science must re-
flect its true essence, with dignity, and this
cannot be done by over-popularizing the sub-
ject. Mr. March's theme is that people are
an awful lot smarter than some TV sponsors
seem to think they are. He is equally scorn-
ful of the arrogant scientific cult which dis-
dains any effort by common people to devine
its rituals.
In An Equation for Progress Joe March
found a fellow believer in Ford's Vice Pres-
ident for Engineering and Research, Dr. An-
drew A. Kucher. Dr. Kucher, who appears
in the film, and narrates it, completely dis-
proves any notions that science cannot be pic-
tured believably, interestingly and without talk-
Below: Testing an automotive engine in the
modern dynamometer room of Ford's Research
and Engineering Center in Dearborn, Mich.
Dr. Andrew Kucher (right) and director Ira Marvin of MPO discuss a Ford research sequenc
Ford's "Equation lor Progress'
Th<> FaKoinating World of Modrrn InduKtrial Research Comes to Lif
in an I'nderstandable »w 4'olor Film Tiiat Brifiges Past and Futur
ing down to the audience. (He also disproves
another notion that businessmen and scien-
tists should always be impersonated by actors
on the screen — Dr. Kucher is good. )
Ford's "equation for progress" is written P—
K+U, in that Progress is proportionate to
Knowledge and the ability to Use it for the
common good of mankind, and it equals cc
infinity, for there is no foreseeable end to the
equation. How this applies to modern science
is first shown in the early experiments of the
Wright Brothers and Henry Ford, recreated on
the screen, using much of the early equipment
with which these pioneers worked.
Today, the motor makers are conducting
research into a great variety of scientific prin-
ciples, some with no tangible relationships to
automobile manufacturing at present. But,
only at present — we need only wait.
MPO's decision for dignity in this scientific
film has not caused any slackening in the
company's search for ever more imagination
on the screen. Throughout, the film creates
startling visual impressions to delight the eye.
An Equation for Progress sums up that the
research of today will produce radical changes
in the cars of tomorrow. Dr. Kucher foresees
vehicles without wheels that will ride along
on a cushion of air. And, in fact, the film
shows a small model of such a car actually
operating. \^'
THE STORY OF THE FORD PICTUR
THE world of research is a fascinatin
one, and out of it has come most c
the wondrous new developments that mak
our modern life so interesting and the futur
so challenging. But all too often the jo
of "humanizing" laboratory operations for th
(CONTINUED ON PAGE SIXTY-SEVEN
Below: Dr. Kucher shows the Glideair, an
experimental car without wheels which move
on a frictionless cushion of air.
NUMBER 8
VOLUME 19
Nil! hull Ziickcr. president of Dynamic
"A company grows only by the
talenfs it attracts. And these talents
are attracted by vision and
planning. If man has had the depth
of insight to traverse space, we
can be no less insistent on breaking
away from the old methods and old
ideas in reaching the hearts and
minds of men. The next 10 years
will see in the film industry . . .
changes as radical as those which
produced atomic energy. If we are
successful, we will be able to
communicate more effectively to
men everywhere through the
understanding and use of the new
visual media; but we must be ready
and willing to think our way into
new concepts. This is more than a
challenge to our creative spirits,
it is a necessity for our way of life."
— Nathan Zucker
Reception area at New York offices
WMHilMiilMMM
dl
DYNAMIC YEARS
The Story of Dynamic Films. Its Progress and Its People
THE WORD "dynamic" could well be
used as an adjective in describing the
growth of Dynamic Films over the past
ten years. On October 15th of this year the
company observed its tenth year of operation.
Co-founded in 1948 by Henry Morley and
Nathan Zucker. these two ex-Yale classmates
got together with an idea of doing more than
just starting another entry in the motion pic-
ture sweepstakes. They had been associated
for many years previously in motion pictures —
Zucker as a writer-director-producer and Mor-
ley as a studio consultant. Both men felt that
the coming decade would see a tremendous
growth in the entire audio-visual field and felt
that the challenge of reaching men's minds
through the media of film would be a stimulat-
ing and challenging enterprise.
Pioneering Was Always the Goal
High among the initial goals was the hope
that they could establish and develop a com-
pany that did more than just make films in
established patterns of production and distribu-
tion, but would anticipate the needs of an ex-
citing medium that was coming of age.
With the foresight that has characterized the
company's growth. Zucker actually predicted
the shift in film production from the major
studios to the independent producers and has
kept his company among the top independent
pioneers in the use and development of new
equipment and new techniques of film-making.
Put No "Strings" on Diversity
Unusual among companies just starting out.
there were no set limitations on Dynamic's field
of enterprise. The company realized a diver-
sity of productive efl'ort from their very incep-
tion. Unlike most companies who specialize
either in the industrial film or the TV commer-
cial or the theatrical film or the educational
film. Dynamic has maintained from the very
beginning that creativity in film production and
Les Becker is another l>\niiiiiii vice-
president and active in film production.
successful distribution were the common de-
nominators of all effective communications.
Specialization, as applied to Dynamic's plan,
has been that of depth in subject area, rather
than in techniques.
The years 1948 to 1952 were formative in
nature as the company expanded its operation
Vice-president Lee Bobker is one of
three-man team guiding company policy.
from a one-room office and small stage on
the 5 th floor of 112 West 89th Street to the
occupation of three floors in that building.
Their 5th anniversary party, in 1953, found
them owning and operating a large, modern,
well-equipped sound stage, a dubbing and
sound recording studio and maintaining their
own editing rooms. A modest, but select, staff
of approximately 20 people handled produc-
tion and Zucker and Morley were doing most
of the planning and direction of pictures.
Having to their credit a series of successful
Sol S. Feuerman heads the company's
whollv-owned snhsidiarv. Medical Dvnamics.
BUSINESS SCREEN MAGAZINE
motion pictures and a bediociv of clients
among top business companies. Dynamic be-
gan to expand its development in all aspects
of client film services.
1953 Was a Milestone Year
In the year 1953, just five years after their
inception. Dynamic turned out 30 industrial
and sponsored films, about 50 television spots,
four theatrical shorts and two television series
and had established a reputation in the in-
dustry as a producer of the unusual motion pic-
ture.
Such tilms and film series as High Tower,
Highway By The Sea, Leather In Your Life,
On Stage With Monty Woolley and many
others were in part responsible for this grow-
ing reputation.
At the five-year mark, Zucker and Morley
began a series of expansions designed to
strengthen the company's executive alignment.
Lee Bobker and Les Becker joined the com-
pany as director-producers and two years later,
Sol S. Feuerman, considered by many to be
one of the country's outstanding producers of
medical and scientific films, joined Dynamic to
head their wholly-owned subsidiary. Medical
Dynamics, Inc.
Death Claims Co-Founder Morley
In 1955, however, the company suffered the
loss of Henry Morley, one of its founders. This
was a loss not only to Dynamic Films but to
the entire industry as Morley had been among
its leading figures for over 15 years.
In the period from 1953 to 1958, the story
has been one of a continuing growth. A total
of 250 major awards have been garnered by
Dynamic for excellence in film competitions all
over the world.
The studio and production facilities have
been expanded and new equipment, in keep-
ing with the growing demands for Dynamic
pictures, has constantly been added. The client
roster has grown to include nearly 300 cur-
rently active accounts and the fimi now em-
ploys over 50 regular staff employees in tech-
nical and creative capacities.
Now Has Four Subsidiary Groups
New sales and executive offices have been
added at 405 Park Avenue and the company
operates four wholly-owned subsidiary organi-
Dynamic's executive group
(left to right in photo) are
Becker, Zucker ami Bolyker, as
they review production plans
in a quiet corner of the company's
conference room. This
trio is credited with /wiping
maintain the company's reputation
for diversity and creativity
in the fields of business,
public service and scientific
motion picture production.
zations as well as seven major departments
within the company itself.
The nucleus of Zucker, Becker and Bobker
is still, in the main, responsible for the gen-
eral overall operation of the company while
Medical Dynamics, under Feuerman's direc-
tion, has grown into a leading producer of
medical, scientific and pharmaceutical films.
Director Sy Weissman reviews some stills.
Because of its diversity. Dynamic has attracted
other outstanding people.
Irving Oshman, chief supervising editor, runs
the extensive editing rooms at 89th Street and
James Townsend operates Dynamic's two
large recording and dubbing studios, fully
equipped for all 16mm and 35mm sound op(
ation. Seymour J. Weissman and John
Fitzstephens are staff directors and proj<
supervisors and Gerald Carrus directs t
operation of Dynamic's distributing organi;
Comptroller Gerald Carrus uha tliiei's
Dynaniic's film distribution activities.
Staff director John Fitzstephens is
checking production plans with crew man.
John Tcnvnsend heads sound recording stud
tion. Distribution Dynamics. Mina Brow
stone, a top public relations woman, hand
Dynamic's media research as well as coordin
ing film production with clients" sales, advert
ing and public relations campaigns.
The company begins its second decade
operation with a full roster of productio
Over 50 sponsored or industrial films are
work; a full schedule of television commerci
has booked the studios over three months
advance; five theatrical shorts are in the pi
duction stage.
Active Program for Spring of '59
The American Forum of the Air, recen
acquired by Dynamic for a television prodi
tion series and a theatrical feature, are in I
script stage, planned for production in 1
Spring of 1959. 16 "community conscioi
films on current American problems are
production, both for specialized clients and :
Dynamic's own community network distril
tion.
A full schedule of radio programming :
integration in film campaigns is also being pi
duced by the sound department and the co
pany is pushing forward its plans for the pr(
aration and production of full audio-visi
(concluded on page SIXTY-TW(
NUMBER 8
VOLUME 19
Histories of the New Films:
Shares can be sold at auction
or t/iroiigli special trading posts.
Trading on "The Big Board"
An Inf4»riiialiv«> Film for Instil utioiial BuvcrN
Sponsor: N.Y. Stock Exchange.
Title: The Big Board, color. 13
min., produced by On Film. Inc.
iV The New York Stock Exchange
has released this new film as the
latest step in its information pro-
L;rani aimed at describing for in-
stitutional investors the Exchange's
facilities for making the best use
i)f the auction market.
Keith Funston. president of the
Exchange, introduced the film at
.1 press preview on November 5 in
he Exchange's Exhibit Hall
Theatre.
The picture employs footage
;aken on the trading floor, as well
is a stylized set depicting a trad-
ng post, and explains the work
3f the auction market and the spe-
:ial block procedures developed
jy the Exchange to meet the spe-
;ific needs of institutional inves-
ors. The film describes these
;even special procedures in detail.
Mr. Funston declared that fi-
nancial institutions and interme-
iiaries such as commercial banks
( acting as agents for investors ) ac-
;ount for about 20 per cent of total
/olume on the Exchange. About
3ne-third of this institutional vol-
jme represents blocks of 1,000
ihares or more.
The Big Board, Mr. Funston
said, was made to show profes-
sional investment managers how
they can make the best use of
Exchange facilities — and how it
can best serve their needs.
T/ie Big Board will be shown
to investment managers of such
institutions as banks, trust com-
panies, insurance companies, in-
vestment companies, educational
institutions, foundations, health-
education-welfare funds and reli-
gious organizations.
Ruddick C. Lawrence, Ex-
change vice-president, said the
E.xchange's continuing information
program for institutional inves-
tors involves the preparation of
research and other material for
this important audience, as well as
conferences that have been con-
ducted regularly at the Exchange
since 1954 with investment man-
agers representing 1,000 financial
institutions. Starting in November,
he said, similar conferences will
be held in other cities in an elTort
to reach more investment man-
agers, as well as partners and stafis
of member firms in these cities.
T/ie Big Board, plus other visual
presentations, will be used by
teams of Exchange executives and
specialists for these presenta-
tions. 5gj
'Big Board" scene slwws liow large blocks of shares are traded.
Investor Wisdom from Babylon
llogular Stock Aequi$«ition Coal of IBA Picture
Which Launches a <'anipai)»'n to Kducate Public
'X'he Investment Bankers As-
-■- sociation of America is plan-
ning a nation-wide campaign to
educate the public in the wisdom
and value of regular investments,
on the premise that "the more
people know about stocks and
bonds, the more people will buy."
"And the more people who own
stocks, the better it will be for our
free enterprise system," Robert O.
Shepard, chairman of the IBA
education committee, said in pro-
posing the program before mem-
bers of the organization at their
recent 30th annual convention.
Shepard said that various ele-
ments of the industry have un-
dertaken educational programs at
different times, all with the same
goal, but with each one running
in a difTerent direction. As mer-
chandising companies, he said,
IBA's aim should not be to teach
how the stock market operates,
but "to create the desire to buy."
A new 17-minute color film.
The R idlest Man in Babylon, de-
signed to help in this program of
Above: in return for Ins labor.
Algamish tells Arkad (left) the
secret of achieving wealth.
education, was premiered at the
IBA convention. Produced for the
association by Wilding Picture
Productions, Inc., of Chicago and
Detroit, and based on the late
George S. Clason's book by the
same title, the film reveals the se-
cret of the wealth of the richest
man in ancient Babylon.
The secret is a simple one; the
rich man early adopted this mot-
to: "A part of all 1 earn is mine
to keep." Thus he always saved —
and invested — at least 10 per cent
of all that he earned.
Hero of the film story is Arkad,
"the richest man in Babylon, after
the King himself." Arkad, a
scribe, toils all night on clay tab-
lets for old and wise Algamish, a
financier of his day, who in return
tells Arkad the secret of achiev-
ing wealth. Background of the
story is the riches and grandeur of
ancient Babylon and the opulence
of its citizens.
In the production of the 16mm
film. Wilding employed a limited
Above: food, clothing, shoes . . .
Arkad finds saving helps him to
pay for these services.
animation technique called "Pan-
cam." Only certain parts of the
cartoon figures, such as the head
and lips, moved. Color paintings,
produced by Wilding artists in De-
troit and photographed by a cam-
era in motion, depict the splendor
of ancient Babylon.
"Our film version of The Rich-
est Man in Babylon delivers a
powerful and timely message in
a simple and understandable man-
ner— a message that is as true to-
day as it was in ancient times,"
IBA president William C. Jack-
son, Jr., said in introducing the
production to the 1,200 delegates.
A pamphlet edition of the Cla-
son book, which has sold an esti-
mated five million copies, has been
so successful in presenting the les-
sons of financial success that the
IBA decided to make the picture.
A special pamphlet, telling the
story and illustrated by scenes
from the picture, has been printed
by Prentice-Hall. Inc.. for distri-
bution by IBA in connection with
the film. The original Clason book
of the same title, which also con-
tains other anecdotes, is published
by Hawthorne Books, Inc.
Further information on obtain-
ing the film may be had by writing
Erwin Boehmler, Educational Di-
rector. Investment Bankers Asso-
ciation. 425 Thirteenth St., N.W.,
Washington 4. D.C. W
BUSINESS SCREEN MAGAZINE
Sounds Tell a City's Story
Vibranl Kaii»«as Viiy as Si<« for ]\«'\v liiiliislrv
Sponsors: Kansas City Chamber
of Commerce; Southwestern Bell.
Title: Sound of a Million. 27
min., produced by The Calvin Co.
first week of release, and has been
commented on favorably by local
and national civic and business
leaders.
With the skyline of Kansas City
as a focal point, the viewer hears
the sounds and sees the activity
created by a million people. The
voice of heavy industry retlects the
city's strength and energy; the cow-
boy symbolizes the city's promi-
nence as a cattle and agricultural
center; representatives of all faiths
lend their sound to the dramatic
background; even llamingoes at the
zoo add their voices to the city's
giant chorus.
The result is a broad view of
the industrial, business, civic, cul-
tural, religious and recreational
background of Kansas City. 51!"
Wires speed a city's sounds . . .
tV The sounds and scenes created
by the daily activities of a vibrant
city of a million people lend excit-
ing reality to Sound of a Million.
a 27-minute motion picture in
color produced for the Kansas City
Chamber of Commerce and the
Southwestern Bell Telephone Com-
pany by The Calvin Company.
Designed to promote the ad-
vantages of greater Kansas City as
a desirable site for new business
and industry, and as an all 'round
good place to work and live, Sound
of a Million was viewed by more
than 71,000 persons during its
The 4'oiilribuiiun of Films at Briiss(>ls
np HE Brussels Universal and International Exhibition set the na-
-■- tions of the world a formidable task. That task was to convey
to mUlions of visitors of every nationality an accurate picture of
each nation's way of life — the people who are its lifeblood,
and its cultural, economic and industrial achievements.
All the traditional means of demonstration were used — the
arrangements of material, models and pictures — the design of
the Pavilions — the Festivals of the performing arts. These ex-
plained the historical and cultural background.
Against this background, the new medium of the documentary
motion picture showed most effectively the nations as they are
today. Forty-three cinemas in the exhibition grounds convinc-
ingly portrayed the world's economic and industrial scene and
provided an insight into the everyday lives of our neighbors.
In the cinemas, visitors, relaxed and comfortably seated,
absorbed the nations' messages more quickly, and retained their
new found knowledge longer than by any other means.
The exhibiting countries put their faith in film to create inter-
national understanding. At Brussels film has proved to be the
universal language.
Baron Moens de Fernig
Commissioner General. Brussels World Fair
"Showdown" scene from Smiirday Evening Post's promotional film.
Humor Spices a Selling Pitch
The Posi 1%'oos Adni«>n With an "Aduli EaNlvrn**
SATURDAY Evening Post space
men are having a fine time
this winter laughing at themselves
in the new Post film. Showdown
at Ulcer Gulch. Basically designed
for fun, the picture nevertheless
manages to present a solid case
for the big Curtis publication
which has grown faster in today's
television era than ever before in
its history.
Designed for presentation to ad-
vertising executives throughout the
country, the film is sub-titled An
Adult Eastern, although the locale
is way out yonder, amongst such
characters as "Bandits, rustlers
and guys from TV Guide."
The movie takes as its theme
that its magazine is young in heart,
exciting, endowed with pep and
vigor and inevitably moving fast-
er than any other. Its writing so-
phisticated in intent, with a "fear-
less humor," lacking in sentimen-
tality, statistics and analyses, es-
tablishes a new tone for magazine
presentations of the future.
Satirical in style, the movie was
Below: Chico Marx performs his
piano specialty for "Salome" Jens
in this Post-film scene.
written by Post cartoonist T
Key and features his famous "H
zel." It is certain to become
conversation piece for the Po5
Orson Bean, Harvard '48 (Y<
"0), left the "Blue Angel" lo
enough to take the lead in t
Crosby and Hope lake to "t
road" again in Post's film.
film. Salome Jens, a new you
actress from Milwaukee, is pi
sented with all her many splendc
as the heroine. In addition
Bean and Miss Jens, the cast i
eludes such bit players as Bi
Crosby, Bob Hope, Edie Adan
Ernie Kovacs. Chico and Grouc
Marx and Bibi Osterwald.
The new film, in color, 30 mil
is a "Cinematic Spectacular" pr
duced by Shamus Culhane Pr
ductions.
Below: Orson Bean finds Mi
Jens a charming protector . . .
NUMBER 8
VOLUME 19
stories of the New Films:
o.
olin Baker (leji). pres. National
\iuliihoii Society and Arthur T.
'roiidfit, ex-pres. of Creole, at
remiere of VeneziieUm film . . .
John M. Squiers, Jr., president of
Wilhtrd Pictures, wliose firm lielped
to produce and edit the film for
Creole Petroleum . . .
showings at an early date. Prints
will be available to universities for
use in science and engineering
classes and for private showings at
civic clubs and organizations.
During the past 12 years, Sam
Orleans, the producer, has delved
into the opening realms of nuclear
physics and related subjects for
such films as Radio-isotopes for
Engineering. Security. Industrial
Compressors for Tomorrow, and
High Energy Radiations for Man-
kind.
Covering the ever-widening field
led to a popular film series for the
Atomic Energy Commission de-
picting historic progress on plants
at Oak Ridge, Tenn., Paducah.
Ky., and Portsmouth, Ohio.
For information on prints, write
the Maritime Administration or
the Atomic Energy Commission,
Washington, D.C, ^
Theatrical Short on Fishing Shows Why
Nature Study from Venezuela Alaska Lures the Sportsman
Ocolt* P4'lr4»lt'iini Film a VWa for Conservation
Iponsor: Creole Petroleum Corp.
!"ITLE: Curioseando en los Llanos
Venezolanos, 26 min., color,
produced by Robert C. Hermes,
William W. H. Gunn, and Wil-
lard Pictures, Inc.
V This film on Venezuelan wild-
fe with Spanish narration has
leen released by Creole Petroleum
rorp., Venezuela's largest oil pro-
lucer.
The company commissioned
Lobert C. Hermes, a photogra-
her-lecturer of the National Au-
ubon Society, to make a picture
or use in Venezuela, and a long-
r version for use on his lecture
ircuit in the U.S. and Canada.
The film features natural sound
ecorded on location in the Vene-
uelan llanos, or plains. It ends
/ith a strong plea for conservation
i the remarkable wildlife of that
ection of the country. During
iroduction, Mr. Hermes spent
many months on a large cattle
ranch on the Orinoco River in
central Venezuela. There he found
birds, animals, and reptiles seldom
seen even in zoos and museums.
The scarlet ibis, blue tanager, sun
bittern and others are pictured, as
are lizards and exotic butterflies,
anteaters and, as a climax, red
howler monkeys performing acro-
batics on the roof of the jungle.
Participating with Mr. Hermes
was Dr. William W. H. Gunn of
Toronto, a zoologist and present
field secretary of the Federation of
Ontario Naturalists. He recorded
bird and animal calls on the scene
during production. The picture
was edited by Willard Pictures,
Inc.
Creole is distributing the film
widely throughout Venezuela, in-
cluding showings on television.
Spanish-speaking audiences in the
U.S. may borrow the picture with-
out charge from Creole, 1230
Sixth Ave., New York 20. S'
Historic Film on Nuclear Ship
ponsor: Maritime Administra-
tion, U.S. Department of Com-
merce, and the Atomic Energy
Commission.
"itle: Full Speed Ahead, 15
min., color, produced by Sam
Orleans Productions,
r Historic filming of the heart of
de world's first nuclear powered
icrchant ship comprises this first
1 a series of documentaries built
round construction progress on
^le Nuclear Ship Savannah. Full
peed Ahead, a filmed presenta-
lon of the highly technical sub-
let, was the bright spot of a recent
Juclear Ship symposium in Wash-
igton attended by some 800 ship-
uilders, engineers, and scientists.
The picture shows the testing of
materials and safety devices that
are going into the new-era mer-
chant vessel. Never before filmed
scenes of the actual setting up of
a nuclear reactor power system,
and the elaborate precautions
taken to assure its safe use in
world trade, are reassuring to
watch.
Coming upon the heels of epoch
making undersea voyages made by
America's atomic powered sub-
marines. Skate and Nautilus, and
the doubtful reception of those
vessels in some European ports
("nothing from Groton in Den-
mark"), the new film offers a
timely public relations medium. It
will be available for televised
lyroT All Pioneers are looking
-L ' for oil in Alaska. Some are
looking for pictures . . . pictures
of scenery, fish, forests and
streams. Now that Alaska has be-
come a full-fledged state, alert
business film sponsors have been
quick to capitalize on the increased
interest in this comparatively little-
known area.
Kiekhafer Corporation (Mer-
cury Motors), Northwest Orient
Airlines and Northern Consoli-
dated Airlines are joint sponsors
of a film about fishing in Alaska
now in production at Fenton
McHugh Productions, Inc., Evans-
ton, 111. Tentatively titled Over
the Rainbows, the motion picture
was made in 35mm Eastmancolor
and will be released in January.
In a land of contrasting civiliza-
tion and wilderness three times as
big as Texas, the problems in-
volved in producing the film were
pretty big. too. All supply and
production requirements had to be
worked out in advance, and care-
fully scheduled; there was no quick
telephone source in case of an
oversight. The only communica-
tion from the actual fishing camp
at Kulik River Lodge in the Nan-
whyenuk Lake region is by short-
wave radio, and the aurora bore-
alis blacked-out even that service.
Nearly a ton of equipment had
Producers Ernie Lukas and Fenton
McHugh on Alaskan project.
I'M" I' I -"y^
to be flown in, along with the cast
and crew of six, via the Cessna
Bushmaster twin-engine, float
plane used by Northern Consoli-
dated Airlines for its bush opera-
tions. Approximately 300 air miles
from Anchorage, the Kulik River
fishing camp is located in the Kat-
mai National Monument area.
Nearby is the Valley of 10,000
Smokes, once alive with volcanic
activity and still part of one of
the world's largest active regions.
Weather and Kodiak Bears
This country is the home of the
giant Kodiak bear, the world's
largest land carnivore, and the big
fellows let it be known that they
resented any movie-making in
their domain. Twice filming had
to be stopped, and in a hurry,
when a couple of Kodiak cubs,
along with their mother, decided
to fish right along with the cast.
While weather is always a prob-
lem in location shooting, nowhere
is weather forecasting more of a
challenge than in southwestern
Alaska. This is the "weather fac-
tory" for the whole North Amer-
ican continent, and severe meteor-
ological disturbances are the rule
rather than the exception. Local
weather patterns are almost unpre-
dictable. Thus, while a crew was
busily shooting a scene in brilliant
sunshine on one side of a moun-
tain, the other side often was en-
veloped in a raging storm.
Get the Pioneering Spirit
Surrounded by the pioneering
spirit of the residents of Alaska,
whose average age is only 22, the
crew soon discovered that the
hazards involved in making a mo-
tion picture there represented just
another challenge. In a land burst-
ing with the anticipation of things
about to happen, only 1 % of its
oil. coal, minerals and timber has
been surveyed. ^
BUSINESS SCREEN MAGAZINE
„0I0^^^
Jt's the Picture Zkat Counts.
and currently the following companies are counting on MPO
to meet corporate objectives through motion pictures:*
AMERICAN AIRLINES
AMERICAN INSTITUTE OF CPA'S
ASSOCIATION OF PACIFIC FISHERIES
EVINRUDE MOTORS
FORD MOTOR COMPANY
GENERAL MOTORS CORPORATION
GREATER NEW YORK FUND
GULF OIL CORPORATION
HAMILTON WATCH COMPANY
*20 to 30 minutes in length.
KAISER ALUMINUM & CHEMICAL CORP.
LEVER BROTHERS COMPANY
MONSANTO CHEMICAL COMPANY
REMINGTON ARMS COMPANY
REYNOLDS METALS COMPANY
UNION CARBIDE CORPORATION
UNITED STATES AIR FORCE
U.S. FISH & WILDLIFE SERVICE
UNITED STATES STEEL CORPORATION
Productions, Jh
in NEW YORK CITY
15 East 53rd Street
Murray Hill 8-7830
•
in HOLLYWOOD
4110 Radford Avem
POplar 6-9579
business Screen
lippee Named V.P. of Sales
r All-Scope Pictures, Inc.
Appointment of Jack V. Ship-
e as vice-president in charge of
les of All-Scope Pictures. Inc..
allywood. has been announced
Gordon S. Mitchell, president.
1-Scope Pictures operates as the
nimercial film division of 20th
mtury Fox TV.
Shippee formerly was west coast
:e-president for United Film
rvice of Kansas City, Mo., han-
ing film commercial production
d placement of theatre-screen
vertising on the West Coast.
Earlier he was manager of J.
alter Thompson Co."s Kansas
ty office: executive vice-presi-
;nt of Potts-Turnbull, Kansas
ty; a partner in Walker Saussy
ency. Houston. Tex., and presi-
nt of Displays Plus, Inc., Chica-
advcrtising research group.
Coincident with Shippee's ap-
lintnient, Mitchell announced
It All-Scope Pictures will repre-
nt United Film Service on the
est Coast, handling the sale of
tional theatre advertising pro-
ams, as well as sale and place-
;nt of local library and manu-
:turer-dealer screen advertising
ograms. United Film Service
les representatives in the east
11 represent All-Scope in place-
:nt of West Coast film pro-
ction. ^'
hn J. Burke Joins Photo-Arts
, Executive Vice-President
John J. Burke has joined Photo-
ts Productions. Philadelphia, as
ecutive vice-president in charge
motion picture production,
irke formerly was head of
CAU's Commercial Film Pro-
ction Division, where he direct-
the creation and production of
mmercia! tv films.
He is a veteran of 21 years" ex-
rience in cinematography and
i holder of seven major awards
national and international film
mpetition. His awards include
o firsts and a second from the
:nice Film Festival, a first at the
jston Film Festival, and three
eedoms Foundation honor med-
5 for color documentaries. Re-
ntly, with Photo-Art's president
alter Dombrow. he completed
e first official World Series film
color for the American and Na-
)nal Leagues. R'
Hugh Gage-to Eastern Sales
Wilding Names Gage, Weake
To Head East, Midwest Sales
yV Hugh F. Gage has been elected
a vice-president of Wilding Picture
Productions. Inc.. Chicago, and
placed in charge of Wilding's East-
ern Sales Division with headquar-
ters in New York City.
ClilTord F. Weake will succeed
Gage as manager of the Midwest
Sales Division of Wilding in Chi-
cago. Announcement of the ap-
pointments was made by Jack
Rheinstrom, vice-president, sales,
of Wilding.
In his new capacity. Gage will
be in charge of sales in eastern
states of all Wilding services, in-
cluding business motion pictures,
industrial stage shows, slidefilms
and graphic arts productions.
Wilding tv commercials are han-
dled through a separate division.
Gage joined Wilding as an ac-
count executive in the New York
branch in November, 1954. Pre-
viously he had been a partner in
Farrell and Gage Films, New York
City, and a vice-president of Rob-
ert Yarnall Ritchie Productions,
Inc. He has been associated with
communications for business for
25 years.
As head of the Eastern Sales
Division, he succeeds Ted Wester-
mann, who remains as a vice-pres-
ident of the corporation.
Weake joined Wilding as an ac-
count executive in 1951, and has
served companies in such varied
industries as appliance, petroleum,
farm implement, utilities and fi-
nancial institutions.
As Midwest Sales Division man-
ager, Weake heads the division's
five account executives, handling
sales of Wilding services in mid-
west and southern states between
Cliff Weake-In the Midwest
Minneapolis and New Orleans, and
in all states west of Chicago in-
cluding the southwest, west and
Pacific northwest areas. TV com-
mercial sales in the midwest are
handled by Wilding-TV.
Before joining Wilding, Weake
was assistant district manager in
the Chicago office of National
Gypsum Company. ^'
Hans Erne -Florez Executive
Erne, Cooper Named to New
Executive Posts at Florez
' Two new executive appoint-
ments at Florez Incorporated, De-
troit, have been announced by
Genaro A. Florez. president and
board chairman of the sales devel-
opment and training firm.
Hans A. Erne, vice-president
and member of the board, will as-
sume the duties of secretary-treas-
urer, and J. Raymond Cooper,
vice-president and assistant gener-
al manager, has been elected to the
board of directors.
Erne joined the Florez organ-
ization in 1941. and has served as
an account executive for a number
of Florez clients, including Amer-
ican Motors, the Lincoln and Mer-
cury Division of Ford Motor
Company. Norge. and Bunting
Brass and Bronze.
Cooper, a member of the com-
pany since 1945. is a veteran of
many years in Detroit photograph-
ic and graphic arts activities. ^'
Francis Lee Joins Animatic
Productions as Producer-Dir.
■m- Animatic Productions. Ltd..
New York, has absorbed the
studios and facilities of an anima-
tion film company formerly head-
ed by Francis Lee. Mr. Lee has
joined Animatic as a producer-
director.
Tack Lowndes, president of
Animatic, says that this expan-
sion is part of the company's new
plan to provide its existing and
new clients with extra film services
in the field of television commer-
cials and animated industrial pres-
entations. \^
Bartel Now with Hartley
As an Associate Producer
■m- Herman Bartel, former visual
editorial director of The Amer-
ican Home magazine, is now affil-
iated with Hartley Productions,
Inc.. New York, as an associate
producer.
Previously he serviced national
accounts in the fields of design,
illustration, and as an agency art
director. Throughout his career
his avocation of motion picture
production has earned him such
recognition as the Lloyd Bacon
Trophy for the best non-profes-
sional film of the year, a special
showing by the Academy of Mo-
tion Picture Arts and Sciences,
commendations for placing two
productions in the Ten Best Non-
Theatrical Films of the year, and
citations for outstanding photog-
raphy. ^
Marvin Goldman, Lee DeGroot
New Execs at Mel Richman, Inc.
-f^ Marvin Goldman has been
named art director and Lee De-
Groot sales representative of the
Film Division of Mel Richman.
Inc., Philadelphia. The division
specializes in the production of
audio-visual presentations for
business.
Formerly a free-lance photo-
journalist and commercial photog-
rapher, Goldman recently pro-
duced and directed two motion
pictures: Focus on Infinity, an art
film about the works of William
DeKooning, and An Alone Army,
an educational film about George
Washington at Valley Forge. ^
BUSINESS SCREEN MAGAZINE
PUT YOUR VOICE ON FILM TO MAKE
YOUR MOVIES MORE EFFECTIVE
The Kodascope Pageant Magnetic-Optical
Projector is two communication tools in
one. It's a fine optical sound projector. And
it's a precision magnetic recorder for adding
sound to silent film— even whUe you sit at
your desk !
How it works: Once magnetic striping has
been added to any 16mm film, proceed
much as you would with any dictating
machine.
Narrate as the story unfolds, blend with
music and sound effects, make changes as
often as you wish. Alter existing scripts to
bring films up to date, change the narration
for use with different audiences, tailor your
message to fit special needs.
Where to use it: Research and progress re-
ports, training, employee orientation, pub-
lic and stockholder relations, customer
presentations— these are only a few of the
ways magnetic sound can be used.
And this same Pageant Projector can
also be used as a conventional sound pro-
jector to show any 16mm film, sound or
silent.
The cost of this remarkable tool is S850*,
little enough when you consider all the
ways it can help you improve your com-
munications, internal and external.
Let a Kodak A-V Dealer demonstrate at
your convenience or send for brochure.
^List price, subject to change without notice.
One panel holds all the controls for
putting your own voice on film using the
Kodascope Pageant Magnetic-Optical
Projector.
lE(o)(a]all^
TRADEMARK
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
NUMBER
VOLUME 19
1958
Premiere World Title Golf Film
Here's the new Yosemite Park Slide
Theatre, first cf Its kind.
lew Yosemite Slide "Theatre"
> First in a National Park
A special new slide projector
theatre" installed at Camp No. 7
1 Yosemite National Park gives
;ingers of the National Park Serv-
:e an opportunity to present their
ightly slide-talks to Park visitors
ight in the midst of their majestic
atiiral surroundings, and to use
ilacier Point and the internation-
lly-famous ■'Fire-fail" to close the
low.
Shown in Redwood "Theatre"
The projector, a Selectroslide
;ar-projection unit manufactured
y Spindler & Sauppe, Los An-
gles, is housed in a small build-
ig approximately 20' long, 14'
igh and 14' wide at the screen
nd, tapering slightly toward the
nd where the projector is located.
he hut is built of redwood logs,
5 is the large outdoor theatre
om which the audience watches
le nightly performances.
The 35mm. slides used by the
mgers in their talks are projected
n a screen 12' wide; slides are
langed by remote, hand-held con-
ol cable. The screen is plastic,
id is built so that it does not
ick up headlights or other dis-
acting glare from cars passing on
ic highway. This is accomplished
y a rough exterior screen texture;
iside surface of the screen is
nooth to receive the picture.
^rnple Illumination for Daytime
The projector uses a 2" f./2.5
ns, and is equipped with a 750
1000-watt lamp, providing
nple illumination even when pro-
ams are started before complete
ghtfall. A sliding door covers the
reen during the day to protect
from damage.
The installation at Camp No. 7
Yosemite is the first made by
e National Park Service. But al-
ady the special facilities have be-
)me so popular with visitors that
e idea may well be adopted, in
•inciple at least, for all of the
)untry's national parks and for-
;ts. I|}^
Eisenhower Trophy Match
THE L.\TEST i.\ A Serii s of offi-
cial United States Golf As-
sociation films. Si. Andrews Golf.
has been completed by National
Educational Films, Inc. for pre-
miere at the USGA annual meet-
ing next month.
The film records the first World
Amateur Team Championship
event held at St. Andrews, Scot-
land, last October, for the Eisen-
hower Trophy.
USGA Officers on the Scene
On hand for the United States
were John D. Ames and Joseph C.
Dey, Jr., president and secretary,
respectively, of the USGA, Robert
T. "Bobby" Jones, Jr., captain of
the American team, and members,
Charles Coe, William Hyndman
Latest in USGA Film Series
111, William J. Patton and Dr.
Frank M. Taylor. Jr.
St. Andrews, seat of the oldest
Scottish University, an occasional
residence of royalty, and a sea-
port, is best known as the location
of the most famous golf course in
the world, the Royal and Ancient
Golf Club, founded in 1754.
Wherever a camera is pointed in
this film there is scenic beauty,
historical significance, or the drama
of a closely contested golf match.
Twenty-nine countries were
represented as the first drive was
sent down the historic first fairway
by G. Behrens of Venezuela to
begin the long trek on storm-swept
fairways. Winds of gale force
strong enough to blow Frank Tay-
iliUiCK
\\h\\^d't^^t^a^
^^33fid<^\
BUSINESS FILM PRODUCERS
FULLY EQUIPPED FACILITIES
AND SOUND STAGE
60b3 Sunset Boulevard
Hollywood 28 • California
HOIlvwood 4-3183
lor's ball ofi the putting surface of
the eleventh green heightened the
drama of the first day's play.
Great Britain led by six strokes
with the U.S. in second position.
Great Britain maintained its
lead during the second day, with
New Zealand coming up strong to
go out in front on the third day.
In the final round, the U.S.'s Bill
Hyndman took the spotlight — his
72 tied the fast-finishing Austral-
ians and carried his team-mates
into an 18-hole play-ofl" for the
Eisenhower trophy.
Australia Wins World Title
In a dramatic play-off Australia
won the first world championship
by two strokes. The lead ebbed
and flowed, but the Aussies were
victorious largely through the ef-
forts of 21 -year-old Bruce Devlin,
whose brilliant 72 clinched the
victory.
For the first time, and in defer-
ence to a request by the USGA,
the interior of the Royal and An-
cient clubhouse was exposed to
the motion picture camera. On
one wall hang portraits of Bobby
Jones and Francis Ouimet, the
latter being the only American
honored by being made a captain
of the club.
St. Andrews Golf will be avail-
able for rental to clubs, civic and
fraternal organizations. Prints can
also be purchased by golf clubs
and golf associations. ^
* * *
Armour Slidefilm Gives Tips
On Raising "Meat Type" Hogs
ii An Armour & Company sound
slidefilm in color designed to en-
courage the production of "meat
type" hogs is getting favorable at-
tention from midwestern farm
leaders.
Titled We All Have a Stake In
Meat Type Hogs, the 19-minute
production is part of a company
program to show farmers how to
make more profit by raising hogs
with more lean meat.
More than 16,000 livestock men
have seen the color slidefilm in
private showings, and additional
thousands have seen it in farm pro-
grams over tv stations in Chicago,
Kansas City, Omaha, Detroit, Min-
neapolis, and Madison, Wis.
Charles Hughes, of Armour's
Livestock Bureau, produced the
slidefilm, assisted by Charles Shaw,
head of the company's audio-vis-
ual department. ^
9th Annual Production Review
The Buyer's Guide to Producers
Will Appear in February, 1959
BUSINESS SCREEN MAGAZINE
m(smM)r'^
^'•K AVBNOB ■ "
Join these companies who
have already found all the in-
gredients at one film pro-
ducer to assure effective film
programs.
VIS UAL SCOPE
incorporated
103 i»afsk; avenue
new york, n.y.
Peter Mayer Named Special
Rep for SVE Visual Services
'V Peter Mayer has been named
speeial representative, extending
sponsored 35nim filmstrip service
and special production activities
for the Society for Visual Educa-
tion, Inc., Chicago. Mayer for-
merly was advertising manager
for Rodney, Inc., and production
assistant with Gordon Best Ad-
vertising.
Besides serving the nation's
schools and churches, SVE offers
facilities for industrial (35mm
filmstrip or 2x2 slide) presenta-
tions, through advertising agencies
or on direct order from the client.
SVE is a subsidiary of Graflex,
Inc., Rochester, N.Y., and an affil-
iate of General Precision Equip-
ment Corp., New York City. 9
Jack Tarbis Joins Filmack
As Account Exec in Chicago
^V Jack L. Tarbis has joined the
Chicago branch of Filmack Stu-
dios as an account executive for
Filmack's television and industrial
film department.
Tarbis, who taught television
production and special effects at
Kentucky's United Television La-
boratories, formerly was associated
with CBS-TV, Kent Lane Films,
Cayton Advertising, and the Paul
J. Steffen Company. His back-
ground includes all phases of tv
and industrial film production,
direction, editing, as well as sales
and agency copy writing. R"
Ceco Named U.S. Distributor
For New Gaumont-Kalee Unit
■vV Camera Equipment Co., New
York City, has been appointed ex-
clusive United States distributor
for the new Gaumont-Kalee
"1690" sound recording unit for
the Arriflex 16 Camera.
With the Gaumont-Kalee unit,
the Arri 16 can be brought to lo-
cation for assignments that do not
warrant the use of expensive and
unwieldy equipment. Transistor-
ized, the equipment is light in
weight and easily portable.
The combination can be oper-
ated by a cameraman and sound
operator, the latter carrying the
amplifier on a shoulder strap and
handling the mike during the in-
terview. The unit is mounted be-
tween the camera and the tripod
head. The film is pulled through
the sound head by the take-up
and hold-back sprocket on the
camera. No other mechanical
drive is required. R'
COMPLETE MOTION PICTURE EQUIPMENT
RENTALS
FROM ONE SOURCE
CAMERAS
MITCHELL
16mm
35mm Standard
35mm Hi-Speed
35mm NC • 35mm BNC
BELL& HOWELL
Standard • Eyemo • Filmo
ARRIFLEX
16mm • 35mm
WALL
35mm single system
ECLAIR CAMERETTE
35mm • 16/35mm
Combination
AURICONS
all models single system
Cine Kodak Special
Maurer • Bolex
Blimps • Tripods
LIGHTING
Mole Richordson
Bardwell McAlister
Colortron
Century
Coble
Spider Boxes
Bull Switclies
Strong ARC-Trouper
10 Amps 110V AC 5000V/-
2000W-750W
CECO Cone Lites
(shadowless lite)
Gator Clip lites
Barn Doors
OifFusers
Dimmers
Reflectors
EDITING
Moviolas • Rewinders
Tables • Splicers
Viewers (CECO)
GRIP EQUIPMENT
Parallels • Ladders
2 Steps • Apple Boxes
Scrims • Flogs
Gobo Stands
Complete grip equipment
SOUND EQUIPMENT
Magnasync-magnetic film
Reeves Magicorder
Mole Richardson Booms and
Perambulators
Portable Mike Booms
ZOOMAR 35mm Portable Power Supplies to
operate camera and recorder
WE SHIP VIA AIR. RAIL OR TRUCK
DOLLIES
Fearless Panorom
Mc Alister Crab
Platform • Western
3 V/heel Portable
FRANK C. ZUCKER
(7flm€Rfl €ouipm€nT(o.jn(
- Dept. S 315 West 43rd St.,
New York 36, N. Y. JUdson 6-142(
Motion Pictures
With a Message -
YOUR Message I
Melvin Shaw
Hollywood Professional Building
7046 Hollywood Boulevard
Hollywood 28. California
Hollywood 9-0042
NUMBER 8
VOLUME 19
19 5 8
ID Dynamic Years in Review:
Irving Oshman, Dynamk'.s
supervising editor on the job.
NTINUED FROM PAGE 53)
entations other than film for
amber of industrial clients,
iipressive as this is, it seems
itural outgrowth of Dynamic's
ity to conceive new ideas and
r courage to carry them out.
;iugh this company's entire
v'th, a single constant thread
been evident . . . the refusal
Nathan Zucker to be content
to produce films according to
lula.
Seek New Ways to Serve
1 his role as Dynamic's presi-
and now in his capacity as
ident of the Film Producers
iciation of New York he has
inually insisted on new areas
ndeavor. He contends:
^e are not in the film business,
are engaged in the most ex-
g. stimulating and revolution-
field of communication in
itieth century life. This is our
ilege and, at the same time,
deep responsibility. We must
new ways to serve the audi-
; and client with today's visual
niques. The path between
It and audience is one that
t be bridged with imagination
it is the producer's respon-
ity to do so."
icy for Community Relations
policy of self-initiating pro-
ions in the community rela-
i field has begun to revolution-
he existing pattern of distribu-
in the non-theatrical field. His
lopmcnt of "continuity of im-
sion" through self-liquidating
projects has enabled Dy-
ic's clients to keep a conti-
/ of efi'ective programming un-
illed in the industry and has
Ited in the production of excit-
and creative motion pictures,
oth Archer Winsten of the
' York Post and Howard
Thompson of the New York
Times have highly praised the Dy-
namic-produced tilm and as a cul-
mination of his contribution to the
industry, in 1958. Mr. Zucker was
honored by his fellow producers
and elected president of the Film
Producers Association of New
York.
Despite this imposing record.
Zucker and his company begin the
next decade with a sense of '"just
beginning."
Zucker feels that everything that
has gone before has merely been
a preparation for what is to come.
He could be termed "the last angry
man" in the film industry. He is
dissatisfied with having the "non-
theatrical film" bracketed as a poor
relation of the Grade B Holly-
wood movie or television program.
He is upset because producers are
still going in and out of business
with every picture. He is irritated
when he finds that the writing of
the industrial or sponsored film is
considered less than a creative as-
signment. And he is downright
furious when anyone suggests that
the film industry has seen its best
days.
Has Ambitious Plans for Future
His plans for the future are am-
bitious and broad. The subject
areas in which Dynamic is cur-
rently at work are as wide and
diverse as the 20th century itself.
In industry and commerce there
are films on corporate images and
investment counseling, suggestion
systems, jobber-dealer merchandis-
ing;, retail sales-customer relation-
PEERLESS
2S
FILM
Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound track,
they produce offensive crackling.
Fortunately scratches can almost
al"ways be removed — without loss
of light, density, color quality,
or sharpness. Write for brochure
3eerless
FILM PROCESSING CORPORATION
16S WEST 46lh STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOUYWOOD 38, CAUF.
ships and technical and conceptual
skills.
Lee Bobker is supervising a
series of human relations pictures
on changing neighborhoods, inter-
group community relations, old
age and retirement, and psychiatric
and mental health problems.
Les Becker has initiated and is
producing motion pictures in pub-
lic aftairs and government, includ-
ing traffic and highway safety, city
planning, urban renewal, housing,
as well as religious programs such
as a film on the North American
Christian community. In addition,
he is writing, directing and pro-
ducing several unusual overseas
travel films.
Under Sol Feuerman's direction,
the medical and scientific film de-
partment has in production films
on forensic medicine, hypertension
and the role of the American den-
tist in our society.
Subjects Cover a Wide Range
Other programs under Zucker's
personal direction include films on
schools and school planning, the
history of the labor movement in
America, the role of the federal
governmental agencies in housing,
immigration, as well as special
theatrical features and television
entertainment films.
This tremendous range of sub-
ject area is dramatic proof of
Zucker's contention that a crea-
tively staffed independent film
company is, and will continue to
be, the core of the film industry
and that, as far as Dynamic is
concerned, no film project lies be-
yond their scope. lgj»
* * *
"Citizenship in Action" Shows
Value of Student Government
M Cilizenship in Action, a 23-
minute sound motion picture show-
ing the opportunities offered high
school students to participate in
citizenship activities through their
student councils, has been released
by the Audio-Visual Center, In-
diana University.
The film was produced in co-
operation with the National Asso-
ciation of Student Councils of the
National Association of Second-
ary-School Principals (NEA). It
is intended for use by student
councils, social studies classes,
guidance counselors and others
who help young people to become
interested in civic affairs.
Prints may be purchased at
$100 each from the Audio-Visual
Center, Indiana University, Bloom-
ington, Ind., and from the Educa-
tional Film Library Association,
250 W. 57th St., New York 19.
BUSINESS SCREEN MAGAZINE
Shean Will Direct Promotion
Activities at S. W. Caldwell
ii Walter Shean has been appoint-
ed advertising and promotion
manager of S. W. Caldwell Ltd.,
Toronto, according to Gordon
Keeble, vice-president of the com-
pany.
Shean, who became interested
in photography and advertising
while an engineering student at
Queen's University in Kingston,
has been associated with Herring-
ton News Service and CKWS-TV.
Earlier he was with National Busi-
ness Publications, Toronto.
At Caldwell, Shean will coor-
dinate the advertising, promotion
and publicity activities of the vari-
ous divisions of the company, i^^
Sturm Studio Moves; Add Staff
T^V Sturm Studios, starting its tenth
year this month as a producer of
films for government and industry,
has moved to new, larger quarters
at 49 West 45th Street, New York,
and has taken on additional per-
manent personnel.
The original three partners of
the company. Bill Sturm, Orestes
Calpini and Albert D. Hecht, now
have a permanent staff of 25 and
their basic company embraces two
subsidiary divisions. Kineo-Graph-
ics. Inc., produces stop-motion se-
quences for films of all types;
while another division has devel-
oped a special puppet, or "Ani-
kin" (animated mannequin) for
filming purposes.
In addition to industrial lilms
and TV spots, the company has
been a long-time producer of tech-
nical films for the U.S. Army.
Navy and Air Force. S'
Heagerty New President of
International Lip-Sync Firm
it Lee J. Heagerty has resigned
as vice-president of merchandising
for Grant Advertising, Inc., to be-
come president of Hudson Pro-
ductions Ltd., Montreal, Canada,
international lip-synchronization
service for films.
Hudson's staff and facilities in
Montreal are being expanded, and
^*
Lee J. Heagerty
plans are under way to open over-
seas offices and facilities in Ha-
vana, Madrid, Lisbon and West
Berlin.
Under the expansion program,
Hudson will produce lip-synchro-
nous sound tracks for tv films and
theatrical motion pictures in
French, Spanish, Portuguese and
German. At present the company
specializes in French. 5i}'
Elektra Productions Moves
i< Elektra Film Productions has
moved to larger quarters at 33
West 46th Street, New York
City. ^
ElG
I'tbrnri^ I
MOOD
and
TITLE MUSIC
For Every Type of Production
E/THER ON A "PER SlllCTXOti" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phone
AUDIO-MASTER Corp., ,7..,.45.hs..N r ,7.n y.
Your Films Instantl
Unnumbered films cause confusion and loss of time
The MOY edge numbers evi
foot of 16, 171/2, 35mm fil
and simplifies tfie task ol
checking titles and footagi
Among Recent Purchasers Are:
Walt Disney Productions.
Burbank, Calif. (6 macliines)
Eastman Kodak Co., Rochester. N.Y.
General Film Labs., Hollywood, Calif.
Reeves Soundcraft, Springdale, Conn.
American Optical (Todd-AO), Buffalo
District Products Corp.
(Audio Devices, Inc.) Conn.
University of Southern Caliiornia,
Los Angeles, Calif.
Telefilm, Inc., Hollywood, Calif.
Consolidated Film Labs., Ft. Lee, N.J.
Eagle Labs.. Chicago, 111.
Cinerama Productions, New York
Columbia Broadcasting System, N.Y.
Louis de Rochemont, N.Y.C.
Tou can now save the many i
hours lost classifying films v
out titles. The MOY VISI
EDGE FILM NUMBERING 1
^'HINE replaces cue marks,
^ ( itions, messy crayons, punc
• J embossing — does not n
jjie film. Work prints show
special effects, fades and
solves require edge numbe:
to keep count of frames cut
added. Both negative and p
five films can be numbe
Multiple magnetic tracks
CinemaScope stereophonic
cordings make edge numbei
a MUST. Write for brochure.
ONLY $2475
Convenient payment terms
You may apply your idle
equipment as a trade-in.
JUfj
^ FREE! Catalog on Motion Picture & TV Production Equiprnt
^ Gigantic Catalog! 176 pages, listing over 8000 different items witti prices
^ ■'lOO illustrations. For Film Producers, TV stations. Industrial Organizations F
Labs., Educational Institutions, etc. Send Request on Company Letterhead.
S. O. S. CINEIUA SUPPLY CORI
Dept. H, 602 West 52nd St., New York 19 — PLaza: 7-0440 — Cable: SOSo
Western Branch: 6331 Hollywood Boulevard, Holly'd. 28, Calif. — Phone: HO 7-2
Our Specialty...
SALESMANSHIP on film
As scores of top firms can tell you, there's no faster,
more forceful way to put your message across tlian
■with a Ho//a!!ci-W^egma?i film.
For Holland -Wegman is a 5,000 square foot studio
fully equipped and manned to plan, write and pro-
duce top calibre films in any category. ..product sales,
public relations, training, documentary, television
commercials.
What job do yo;/ have for Holland AY^egmiin salesman-
ship-on -film? Phone or write us about it today!
HOLLAND-WEGMAN PRODUCTIONS
197 Delaware • Buffalo 2, N.Y. • Telephone: MAdifon 7411
A -ikf^^
NUMBER 8
VOLUME 19
f^ _
New AUDID-VISUAL Equipment
Recent Product Developments for Production and Projection
uKane "Micromatic" Projector
Kane Shows 1959 Model
"Micromatic" SSF Unit
Several new improvements have
:n added to the 1959 model
[jcromatic" sound slidefilm pro-
tor manufactured by DuKane
rporation. St. Charles, 111. The
t incorporates in a single, com-
:t machine a filmstrip projector
1 record player which automati-
ly synchronizes pictures and
ind. without attention from the
:rator.
Mew features on the 1959 model
lude a "built-in spare needle" —
lew-type plug-in cartridge with
) needles, so that the spare is
'ays ready for use. Other im-
ivements are a printed circuit
plitier for better sound repro-
;tion, and a new "stubby" lamp
ich allows improved air circula-
1.
rhe most apparent change in
1959 Micromatic unit is a new
imline" case, only 6'/2" wide
the top. Smaller than many a
isman's briefcase, the luggage
led case is finished in maroon
grain and polished aluminum,
built-in shadow-box screen is
itained within the lid.
Jnits feature the company's
:lusive "Redi-Wind" film sys-
1 which eliminates film rewind-
, and the "Synchrowink" pic-
e-change mechanism, which
inges pictures in 1/20 second,
rhe new Micromatic is known
DuKane model 14A-390B. A
nual sound slidefilm projector,
h all features except the auto-
tic film advance, is available as
idel 14A-335B. If-
* * *
^Aagic Pylons Now Packaged
"Window-Type" Containers
All FilMagic Pylon kits are
kv being packaged in a new ace-
;-windowed container which
kes their contents easier to
ntify for customers and for in-
itory, according to an an-
uncement by the Distributor's
oup, Inc., Atlanta, Ga., manu-
turer of FilMagic. Use of the
lUows cleaning of motion pic-
ture films and projector apertures
at normal operating speeds.
The FilMagic Pylon Kits are
available in two packs. One. with
fittings for the Ampro. Bell and
Howell or Eastman projectors, re-
tails at $5.40. The kit for RCA,
TSI or Victor projectors contains
a special "L"' flange and spacers,
and retails for $6.25. Complete
instructions for mounting and
maintenance are provided with
each kit.
Field tests indicate, the company
says, that across-the-counter sales
have increased since the new
window package was introduced.
Further information on FilMagic
may be obtained from local audio-
visual dealers, or direct from the
manufacturer. 8'
New Genarco Slide Changer
Takes Up to 70 Slides 3' 4x4
7? A new electric slide changer
(Model 6800) has been an-
nounced by Genarco, Inc., Ja-
maica, N.Y. The slide changer,
which takes as many as 70 slides
3Vi X 4 with cover glasses bound
all around or the new Polaroid
slides in plastic mounts, operates
by push-button remote control and
changes slides in less than V2 sec-
ond, the manufacturer states.
Retailing for $285.00, the
Model 6800 unit can be adapted
for use with most makes of BVi x
4 slide projectors. It is described
in pamphlet 257A, available on
request to the company. 5H'
BUYERS READ BUSINESS SCREEN
Consider,,,
COLBURN
COLOR
POSITIVES
(fosfmon Internegative-Color Print]
for your next 16mm release
protect your original
enjoy faster delivery
finer color corrections
uniform prints
10 or a 1000 at lower costs
GEO. W. COLBURN LABORATORY INC.
J64 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Demonstration Reel available on request
I
Camerette Double-System Camera
New Features Mark Camerette
Double-System Sound Camera
iV Studio-quality sound is one of
the features claimed for the new
Camerette magnetic sound-on-film
16/ 35mm motion picture camera,
distributed in the U.S. by Houston
Fearless Corp., Los Angeles.
Entire double-system unit is
contained in a compact, lightweight
fiber glass blimp. The camera will
use either 16mm or 35mm photo-
graphic film as well as 16 or 35mm
fully coated magnetic sound film,
and can be converted readily for
either use.
Recorder and camera are driven
by a 24-volt synchronous DC
motor with a special governor for
good speed stability. Amplifier
unit is complete in a separate case
and also operates from a 24-volt
battery. Two input channels are
provided, each with its own am-
plifier, gain and tone controls.
Outputs from both amplifiers are
mixed and fed through a volume
control to the recording amplifier.
The recorder can be operated in-
dependently for non-synchronized
sound tracks.
Separate playback amplifier has
selector switch enabling operator
to hear either direct signal or play-
back. A microphone in the am-
plifier panel allows for communi-
cation with the cameraman and
recording sound-track identifica-
tion. A synchronized identifica-
tion system puts a short pulse tone
on the sound track and a mark on
the picture film simultaneously.
The camera, a 16 35mm Eclair
Camerette (patents Coutant-
Mathot ) . has a reflex viewing
system, with eye-piece carried to
the back of the blimp by a tele-
scope arrangement and adjustable
for 16 or 35mm frame size. Film
capacity is 400 ft.. 16 or 35mm. A
divergent three-lens turret accom-
modates a variety of lenses. Total
weight of the complete unit is
about 100 lbs.; dimensions are
24" x 15" X 17". 9'
9th Annual Production Review
The BIG "Blue Book" of Producers
Is Coming In February, 1959!
BUSINESS SCREEN MAGAZINE
Sears and the Film:
(CONTINUED FROM PAGE 49)
more outside sources. His de-
partment can do as much, or as
little, of the script-to-screen job
as the individual project warrants.
This arrangement provides un-
usual llexibility in motion picture
production. In the case of Sears
Latin American film, for example,
the major portion of the camera
work and direction was done by
two stateside people. National
crews did much of the rest. Dur-
ing a memorable week a year or
two ago, the company actually did
have motion picture crews oper-
ating simultaneously in Lima, San
Paolo, Mexico City, New York,
Vancouver and Chicago.
Motion picture services which
Mr. Cellier's department sub-con-
tracts range from research to di-
recting, from animating to editing,
from opticals to printing.
This method of operation gives
the company access to a wide
variety of production sources.
However, practice has been to use
two or three principal sources,
who have come to understand by
experience the company's main
or 16mm. Film — 400' to 2000' Reels
Protect your films
Ship in FIBERBILT CASES
Sold at leading dealers
TRADE
MARK
objectives and requirements in
terms of costs and quality. Over
the years, some of the company's
principal production sources in
Chicago have been Encyclopaedia
Britannica Films, Wilding Picture
Productions, Dallas Jones Produc-
tions, and Colmes-Werrenrath
Productions; Herman Engel Pro-
ductions has handled much of
Sears" motion picture work in the
East: Telepix has handled major
assignments for Sears on the West
Coa'st.
Seek Balance for Program
Part of his department's job, as
Mr. Cellier sees it, is to strike as
close a biilance as possible be-
tween effectiveness and economy
in the films it produces.
A case in point is a production
for the various levels of store man-
agement. Sears Best Is Your Best
Buy, made in 1957 to spark sales
emphasis on top-line Sears mer-
chandise. Since the film was in-
tended for a Sears audience only,
and not for the general public, an
inexpensive kinescope was made
in a TV studio, rather than a mo-
tion picture. While kinescopes
have the obvious disadvantage of
flat lighting and coarse resolution
and hence lack the depth of a
regular motion picture, getting the
message across was the main ob-
jective— since this was a "pitch-
type" presentation. This justified
the lower-cost kinescope produc-
tion. On the other hand, where
visual quality is of paramount im-
portance, as in a fashion film, a
kinescope film would not be ad-
visable, in Mr. Cellier's opinion.
Follow Three Main Paths
Motion picture activities at
Sears take three principal direc-
tions:
1. Communicating with Sears
employees.
2. Communicating with the
general public.
3. Communicating with the
consumer public.
1. Under the first category, of
course, come such films as the
Annual Report and the induction
film. Starting With Sears, a film
which is shown to all new em-
ployees.
The company '"talks" to its em-
ployees in a number of additional
films. One of them. Secret Thief,
deals with the problem of inven-
tory shrinkage, its aim beinc^ to
reduce the $6,000,000 which Sears
loses annually through this means.
The film is ""custom-screened" in
the field by men traveling out of
(CONTINUED ON NEXT PAGE)
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Dolly Tracks Available
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I
NUMBER 8
VOLUME 19
1958
Your Film
Scratched?
Dirty?
Brittle?
Stained?
Worn?
Rainy?
Damaged?
Then why not try
Specialists in the Science o<
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3Smm to 16mm
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• Like New
• Fully Guaranteed
• Price Reasonable
AMERA EQUIPMENT Co., Inc.
315 West 43rd Street
New York, N. Y.
]UND RECORDING
It a reasonable cost
gh fideiify 16 or 35. Quality
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oratory services. Color printing
and lacquer coating.
ESCAR
itlon Picture Service
7315 Carnegie Ave.
Cleveland 3, Ohio
Sears and the Film:
(CON ID 1 ROM PRhCKUING PAGE)
the territorial controllers' offices.
While the film's actual effect may
be difficult to assess. Mr. Cellier
points out that even a 57c drop
in inventory shrinkage would more
than pay for ten motion pictures
on the subject.
Custom Work Shops, a 2()-min-
ute film in color, is intended to
help Sears stores set up and run
eihcient work rooms for the fab-
rication of draperies, slip covers,
and the hardware on which good-
looking draperies need to be hung.
This film also is custom-screened
in the field, with the complete
presentation including manuals,
charts, oral presentation and dis-
cussion.
Suiniiig With Sears replaces an
earlier indoctrination film, pro-
duced for the company in 1951.
Although motion picture costs
have risen sharply in the interim,
Mr. Cellier's department, by con-
trolling all phases of production,
was able to bring in the new film
at over 40% less than its earlier
counterpart.
Besides those now in use, several
additional films intended for em-
ployee showings are now bein?
considered for future production.
The films include:
Sears Benefit Program, to in-
crease employees' appreciation of
this aspect of Sears personnel
po'icies.
The Testing and Deve'onment
Lahoralory, to point up the con-
tribution which this service depart-
ment has made and will continue
to make to the efficiency and nro-
ductivity of Sears buyers and their
sources of supply.
Visual Stock Control, to help
the company realize important
savings in inventory control.
Truck-Loading and Delivery of
Merchandise, to help reduce the
company's million-dollar losses in
this area.
Films for General Public
2. In communicating with the
general public. Sears' most distin-
guished recent efiort is the motion
picture Endowing Our h'laiire, re-
leased under the sponsorship of
the Sears, Roebuck Foundation
and in circulation through Modern
Talking Picture Service. A search-
ing appraisal of the history, prob-
lems and prospects of American
higher education. Endowing Our
Future was named by the New
York Times as one of the ten
best documentaries of 19.'^7. The
Sears Foundation produced it in
cooperation with Herman Engel
Productions in New York.
Besides Endowing Our Future,
individual units of The Story of
Sears in America, and Partners in
Progress, a number of other pub-
lic relations films under the Sears
aegis also are in general circula-
tion.
Films Aimed at Consumers
3. The "consumer public" part
of Mr. Cellier's activities has. so
far. included the production of 73
television commercials; As Your
Home Goes, a film on home im-
provement now in circulation to
consumer groups through Modern
Talking Picture Service; and a
production for which planning has
been completed, titled Our Won-
derful World, aimed at helping to
sell the Sears book series of the
same name to parents via PTA
groups, to librarians, and to teach-
ers, and at recruiting and training
new personnel to sell the set of
books.
An important part of this ac-
tivity, also, involves persuading
individual merchandising depart-
ment sales managers to make in-
creasing use of films in their pro-
motional activities. Since all Sears
merchandising departments have
their own promotional budgets, to
spend as they see fit, this means
convincing the departments of the
value of the film medium.
Your Community, a documen-
tary film on the subject of home
improvement projects, has had
good reception among women's
clubs and in high school social
studies classes.
Progress Through Profits, a unit
in the Story of Sears series, is be-
ing given additional distribution
through the U.S. Chamber of Com-
merce, utilizing the services of
local chambers of commerce. In
this matter. Sears has followed the
lead of the Du Pont Company,
which has made two of its films
on economic education. It's Every-
body's Business and The Story of
Creative Capital, available to the
National Chamber.
Newest production for the Sears
Foundation, Distributive Educa-
tion, was released this summer.
Made in cooperation with the
American Vocational Association,
the film is designed to stimulate
the establishment of distributive
education courses in high schools
throughout the country.
Although not in the strictest
sense a public relations film, the
company's Ti?ne for Decision
merits mention in this broad cate-
gory. It is Sears' contribution to
the subject of retail distribution in
the Vocation Weeks for college
seniors that are held annually by
educational institutions throughout
the country. In this film Sears
speaks not primarily for itself but
for the entire field of retail dis-
tribution.
Sears' Future in Pictures
What is ahead for Sears in the
motion picture medium? As Frank
Cellier sees it. Sears' real motion
picture era lies in the future. "We
have hardly begun to scratch the
surface." he says. "The potential
use of motion pictures and TV by
this company is so great, and so
inevitable, that we regard today's
investment as 'seed-money' for the
future."
In Sears, Mr. Cellier's depart-
ment has a unique opportunity to
cultivate a broad, over-all view of
the company's operations, its mer-
chandising potential, its personnel
potential, and its public relations
potential. His department is in an
excellent position to be both a con-
sultant with individual depart-
ments on communications projects
and a liaison between these de-
(CONCLUDED ON PAGE 68)
p
R 0
FADES
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DISSOLVES
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BUSINESS SCREEN MAGAZINE
We are preparing research in
the new field of
Subliminal Perception
Commercial and industrial film
clients who are interested in pro-
ducing a motion picture using this
technique and sharing the scien-
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invited to contact:
Herschell G. Lewis, PhD.
Lewis & Martin Films Inc.
1431 N. Wells — Chicago 10, 111.
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AN EQUATION FOR PROGRESS
( C O \ V \\\ V: I) F l( <> M I' \ (. I, K I V V \ ■() N E )
non-scicntilic audience in a motion picture falls
a little Hat.
Ford Motor Company's Equation for Prof>-
ress doesn't make this mistake. It's a tech-
nical film, but it is presented in a manner
that non-technical audiences, too, will find
appealing.
In the words of Dr. Andrew A. Kucher,
vice-president of engineering and research for
Ford and the narrator, "this film is really a
kind of progress report — a reminder of how
far and how fast we have come along the
American Road of research and engineering —
and to what extent we have applied our knowl-
edge to the common welfare."
Recalling how comparatively uncomplicated
research was in earlier days, the film pictures
such pioneers as Henry Ford, who tested his
theories on internal combustion engines at the
kitchen sink; the Wright brothers, who used
their bicycles and their bicycle shop as a "lab-
oratory" on the principles of flight; and the
early Thomas A. Edison laboratory at Menlo
Park. But this situation didn't remain for
long. Today, as Dr. Kucher points out, "a
research scientist must have equipment at his
disposal not to be found in attics and cellars;
for such equipment is not only extremely com-
plex, it is also extremely expensive. Some-
one must put up the money for these necessary
tools of modern research — and industry has
undertaken a considerable share of this re-
sponsibility."
Thus the gap is bridged for a look at some
of the scientific marvels that are a part of
everyday happenings in Ford's Research and
Development Center at Dearborn.
There is an extraordinary sequence of alpha
particles being emitted by a radio-active sub-
stance under laboratory study. The camera
catches the vapor trails resulting from this
action — the only action that the human eye.
or any known scientific device, can record.
These vapor trails, however, tell a story to the
scientist, a story that may be translated into
better living for tomorrow.
Under Dr. Kucher's guidance, the camera
next moves on to record the spectroscope
(continued on page sixty-nine)
SUCCESS
IS A JOURNEY... //Of
A DESTINATION. . .
and that is why, even though we now produce
the finest titles in the country, we constantly
strive to improve our product ... to add new
equipment . . . new processes ... to always
prove "The Knight Way is the Right Way."
KNIGHT STUDIO
159 East Chicago Avenue, Chicago 11, Illinois
SYMBOL OF
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Films for industry and television
1920 LYNDALE AVENUE SOUTH
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Vjour zJilm ^eiemei
NUMBER 8
VOLUME 19
lATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St..
Boston If).
• NEA\ JERSEY •
lideciaft Co., 142 >roriis .A\e..
Mountain Lakes, N. J.
Association Films, Inc., Broad at
Elm. Ridsefield. N. J.
• NE\V YORK •
lissociation Films, Inc., 317 Mad-
ison, New York 17.
Suchan Pictures, 122 \V. Chip-
pewa St., Buffalo.
Crawford, Immig and Landis,
Inc., 200 Fourth ,'\veniie. New
York 3, New York.
rhe Jam Handy Organization,
1775 Broadway, New York 19.
Len Killian Company, Inc., 72,3
Prospect A\c.. AVestbury, N. Y.
i. O. S. Cinema Supply Corp.,
602 W. 52nd St., New York 19.
"raining Films, Inc., 150 West
54th St., New York 19.
'isiial Sciences, 599BS Suffern.
• PENNSYLVANIA •
ippel Visual Service, Inc., 927
Penn Avenue, Pittsburgh 22.
. P. Lilley & Son, 928 N. 3rd St..
Harrisburg.
.ippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.
rhe Jam Handy Organization,
Pittsburgh. Phone: ZEnith 0143.
• WEST VIRGINIA •
». S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens 6-
6731.
SOUTHERN STATES
• FLORIDA •
iforman Laboratories & Studio,
Arlington Suburb. P.O. Box
8598, Jacksonville II.
• GEORGIA •
Colonial Films, 71 Walton St.,
N. W.. Alpine 5378, Atlantn.
• LOUISIANA •
Stanley Projection Company, 111'
Bolton .Ave.. Alexandria.
Delta Visual Service, Inc., 81?
Povdras St., New Orleans 12.
Phone: RA 9061.
• MARYLAND •
Stark-Films (Since 1920), Howard
and Centre Sts., Baltimore 1.
LE. 9-3391.
• MISSISSIPPI •
Herschel Smith Company, 119
Roach St., Jackson 110.
• TENNESSEE •
Southern Visual Films, 687 Shrine
Bldg., Memphis.
MIDWESTERN STATES
• ILLINOIS •
American Film Registry, 1018 So.
Wabash Ave., Chicago 5.
Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.
The Jam Handy Organization,
230 N. Michigan Ave., Chicago
Midwest Visual Equipment Co.,
3518 Devon Ave., Chicago 45.
• MICHIGAN •
The Jam Handy Organization,
2821 E. Grand Blvd., Detroit
Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.
• OHIO •
Academy Film Service, Inc.,
2110 Payne Ave., Cleveland
14.
Films Unlimited Productions, 137
Park .\ve., W., Mansfield.
LIST SERVICES HERE
Qualified audio-visual dealers are
listed in this Directory at $ 1 .00 per
line per issue.
Frvan Film Service, 1810 E. 12th
St., Cleveland 14.
Sunrav Films, Inc., 2108 Payne
Me., Cleveland 14.
The Jam Handy Organization.
Davton. Phone: ENterprise
6289.
Twyman Films, Inc., 400 West
First Street, Dayton.
M. H. Martin Company, 1118
Lincoln \Vay E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Clausonthue Audio Visual, Sales
and Service, 945 S. Montezuma
Way, W. Covina.
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.
The Jam Handy Organization,
1402 N. Ridgewood Place, Hol-
Ivwood 2,8.
Photo & Sound Company, 5525
Sunset Blvd., Hollywood 28.
Ralke Company, Inc., 829 S.
Flower St., Los Angeles 17.
Phone: TR. 8664.
S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.
Spindler & Sauppe, 2201 Beverly
Bhd., Los Angeles 57.
SAN FRANCISCO AREA
Association Films, Inc., 799
Stevenson St., San Francisco.
Photo & Sound Company, 1 1 6
Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,
San Francisco 11.
• COLORADO •
Audio-Visual Center, 28 E. Ninth
.Ave., Denver 3.
• OREGON •
Moore's Motion Picture Service,
1201 S. W. Morrison, Portland
5, Oregon.
• TEXAS •
Association Films, Inc., 1108 Jack-
son Street, Dallas 2.
• UTAH •
Deseret Book Company, Box 958,
Salt Lake Citv 1(1.
E THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
Sears and the Film:
(CONTINUED FROM PAGE 66)
partments and top management.
Under this arrangement, motion
pictures and other forms of com-
munication can grow increasingly
etlective — "a consummation." ac-
cording to Mr. Cellier. "devoutly
to be wished."
Mr. Cellier's viewpoint as to the
eventual development of the com-
pany's Anniuil Report on Film
warrants mention here.
"Eventually the Report on Film
will undoubltedly take the form of
a two-way telecast, with questions
visibly asked in Seattle or Bangor
or Miami and answered from Chi-
cago— or elsewhere, too, if neces-
sary— within seconds." he says.
Closed-Circuit TV Costly
"Technically, such a telecast is
perfectly feasible today, and these
techniques are in actual use. To
provide an adequate substitute for
our annual film through these tech-
niques today, however, would
make our costs prohibitively high.
"In another few years, perhaps.
Sears will have its own TV net-
work; just as we have a teletype
network today. When that day
comes, we will very probably use
it not only for an annual conver-
sation with the whole field, but for
frequent — even daily — conversa-
tions with appropriate segments of
the field, and particularly for shar-
ing with the entire company such
a momentous event as our 'On to
Chicago' meeting."
Film Is the Basic Medium
Even when the day of the com-
pany's own TV network comes, a
large part of the basic presenta-
tions will necessarily be made on
film, Mr. Cellier thinks. Brief
question-and-answer periods may
be "live," but they will serve as
interludes in, or additions to, the
basic on-film presentation which,
as in commercial tv today, is al-
ways safer and cheaper, and mostly
better. 9
* * *
Commercial Films, Inc. Opens
Studio in Springfield, Mass.
■^ A new motion picture produc-
tion company. Commercial Films.
Inc.. has been formed with ofiices
and studios at 458 Bridge Street.
Springfield. Mass. The firm will
specialize in public relations films
for business, according to Wallace
E. Huntington, president.
Sheldon M. Titcomb has been
appointed general manager of the
new film production firm. 9
BUSINESS SCREEN MAGAZINE
(i^uia iltu - i5lit
FILM SHIPPING CASES
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1" web straps
• Large address card holder
with positive retainer spring
• Telescopic construction
allows additional capacity
See your nearest dealer or write
direct to manufacturer for catalog.
WM. SCHUESSLER
361 W. SUPERIOR ST.
CHICAGO 10, ILLINOIS
FOR SALE WALL cTmeras
WITH COMPLETE SOUND OUTFIT
Includes: Modullte Salvenomefer, Amplifiers,
2 Magazines, 4 Lenses — 35mm Variable Area
SPECIAL PRICE; $2,500.00
ALSO: OTHER 35mm WALL CAMERA
(Without Sound)
Complete with 12 volt motor, 4 lenses and 2
magazines.
PRICED AT $1,200.00
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AN EQUATION FOR PROGRESS
(continued from page sixty-seven)
study of metal, using instrumentation so deli-
cate that just one imperfection in 10 million
particles is apparent. Use of the electron
microscope in the study of metals also is pic-
tured, an indication of the lengths to which
automotive scientists today go in their search
for perfection.
Through the use of sound waves of enor-
mously high frequency, automotive scientists
can now probe the interior of metals, and
"listen" for flaws that no other means could
detect. Using this equipment, the research man
literally "sees" imperfections with his ears.
Dynamometer test cells that record the in-
side workings of an automotive engine . . .
the use of modern instrumentation in the studv
of torque . . . analog computers into which
facts can be fed to pre-test the behavior of
experimental cars ... all of these tools of
science are shown as necessary components
of the modern automobile maker's laboratory.
Looking into the automobiles of the future,
the film shows how micro-photography is now
a tool of research study . . . how, through proc-
esses now known, the basic mollecular struc-
ture of metals and ceramics can be changed.
Soon, the automotive scientist may be able to
give the metallurgist a "prescription" for the
metals he wants, and the latter will simply
create them for his use.
A most interesting segment of the film is a
laboratory demonstration of "free radicals" —
molecules that split off of the original mass
and then try to recombine with other atoms.
This is a relatively new phenomenon and in
their studies of it lab men use liquid helium and
other refrigerants that bring their subject
down to minus 452 degrees, approaching ab-
solute zero. These studies may lead to the
development of more efficient motor fuels.
Since all research looks to the future, what
of the car of tomorrow? Eciiiation ior Progress
pictures a laboratory model that has no steer-
ing wheel — because it has no wheels, and rides
on a cushion of air. Dr. Kucher's closing
words have special meaning:
"The research scientist works in the pres-
ent, but he is renlly our link to the future.
Tt is on the stepping stones of his knowledge
that we make our progress.
"The future is not an accidental thing over
which we have no control — the future is what
we make it. And if we look over the shoulder
of the man in the laboratory today, we can get
a glimpse of tomorrow.
"I believe we are living in a period of time
which will be proclaimed by the historians of
the future as 'the golden years of research
and engineering progress.' "
Besides being available to general audience
groups. Equation for Progress also is being
aimed at college and university audiences.
Arrangements for screenings may be made
through any of the Ford Film Libraries, lo-
cated at 16 East 52nd Street, New York 22;
The American Road, Dearborn, Michigan; and
4303 Telegraph Avenue, Oakland 9, Cali-
fornia. 9
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NUMBER 8
VOLUME 19
19 5 8
A Study of the Sponsored Film Medium and —
THE TEEIV-AGE MARKET
>HE Teen-Age Market, made
up of America's young people
ween the ages of 1 3 through 1 9.
one market constantly in need
practically all consumer goods
i services . . . including guid-
:e . . . and a field of potentially
1 reward for business film spon-
s, in terms of both present and
jre.
'ertinent facts on the size and
chasing power of the teen-age
rket, and how it may be
:hed effectively with business
IS, have been compiled by Mod-
Talking Picture Service into
! 6-page illustrated report, is-
d in conjunction with Amer-
1 Education Week, November
5.
9 of 10 Schools Use Films
•urpose of the Week is to inter-
t the history, ideals, achieve-
its, problems and needs of the
ools, and to arouse a greater
;en interest in their well-being
improvement. Modern pre-
sd its report to create an aware-
i on the part of business lead-
that their company's films are
i as part of the curriculum in
: out of 10 schools,
"he report points out that there
four reasons why Industry is
;icularly interested in teen-
rs; 1) Their own present pur-
sing power, which is vast; 2)
: role they play in influencing
ily living and spending; 3) For
r rich potential as an adult
ket; 4) Because humane, eyes-
he-future business leaders want
see our Youth healthy, well
cated, and able to take a use-
place in society as workers,
:ens, and family providers.
apid Growth of the Market
vfter holding fairly steady for
ut 30 years, the U.S. teen-age
ulation is enlarging rapidly, as
huge crop of babies born after
rid War II begin to mature.
s rise in teen-age population is
lificant, the report states, be-
se it will mean a major increase
he average per-capita demand
goods, as the high consump-
n teen-age group increases
:h more rapidly than the gen-
U.S. population.
)ata concerning the size, pur-
sing power, and influence on
il\ buying habits exerted by
teen-agers are given in the tables
in the column below. Also given
are figures on 1958 U.S. school
enrollment, and figures from a sur-
vey by Modern regarding use of
sponsored films in 23,622 U.S.
high schools.
The report is a compilation of
existing data assembled by Mod-
ern from such sources as Schol-
astic Magazines, Student Mar-
keting Institute, Seventeen,
Youth Research Institute, Gilbert
Youth Research, The American
Girl, The Young Catholic
Messenger. Boys Life, The Pur-
due Opinion Panel, Audio-Visual
Commission on Public Informa-
tion, and Association of National
Advertisers.
Present and potential sponsors
of motion pictures for the teen-
age market will be interested in
these comments from the report:
"Schools welcome informative
films from business and industry.
Films allow all members of a
group to share in a joint experi-
A Sr^lMAItV 4»F THE TEEX-AC^E Al'DIEXE
Size (millions of 1957 1965
persons) 16 24
Purchasing Power
(billions of $) $ 9.5 $14
Note: By 1960, the number of
persons turning 13 will jump
from 2.75 million to 3.8 million,
an increase of 40%. After that,
the teen-age population will con-
tinue to grow at the rate of
1 ,000,000 per year.
In the 15-year period 1955-
1970, the U.S. teen-age popula-
tion will double, while total U.S.
population increases only 23%.
Number of Teen-Agers Who:
Drive Automobiles 5.5 million
Own Phonographs 9.0 million
Own Fountain Pens 8.0 million
Weekly Income of Teen-Agers
Agr C.roui,
13-14
15-17
18-19
A verage Weekly Income
( Alloieances and Earnings)
$ 4.00
7.00
15.00
Influence on Family Spending
Percentage of teens who
select own shoes 94%
select own pens 80%
select own sports
equipment 70%
select own radios 55%
select own jewelry 52%
select own vacations 38%
Percentage of hoys who
select own shirts and
slacks 90%
select own shaving cream 49%.
select own razor blades 35%
select own electric razors 26%
Percentage of ,!,'//7,v who
select own blouses 94%
select own dresses 92%
select own lipstick 92%
select own lingerie 89%
select own hand lotion 7 1 %
select own toilet soap 56%
select own permanents 33%
Teen-Age Girls as Factors
in Family Spending*
96.9% Help mother in meal
planning
91.8% Help prepare family's
meal
79% Shop for food by them-
selves
88.6% Use a shopping list
76% Make new on-the-spot
purchases
94% Add own selections to
family's list
67% Influence new brand
choices
Additional Data: 2,750,000 teen-
age girls will marry in the next
five years. 50% of teen-age
girls marry before their 21st
birthday.
♦From a survey by Seventeen Magazine.
U.S. School Enrollment— 1958*
Grade Schools 31,793,000
High Schools 8,800,000
Colleges and
Universities 3,623,000
'Estimate by U.S. Office of Education.
Use of Motion Pictures and Audio-
Visual Equipment in U.S. 'Schools
(Data obtained by Modern Talk-
ing Picture Service in a survey of
23,622 U.S. high schools)
Percentage of Schools with
A-V Equipment 95%
Percentage of Schools
Using Films 98%
Average Number of Films
per Year 80
Percentage of These Which
are Sponsored 17%
How Films are Used in Schools:
Classroom Teaching
Aids ^ 59 Tr
General Information 27%
Auditorium Activities 10%
Club Activities 4%
ence, stimulate learners to read
more about the subject of the
movie, improve remembering and
reduce failures. Factual business
sponsored films gained added con-
viction when shown in class, be-
cause students tend to accept as
fact what they are taught in
school."
Schools Prefer These Subjects
"Greatest interest areas of
schools for business-sponsored ed-
ucational films are in history,
economics, geography, manual
arts, trade and commerce, home
economics, science, physical edu-
cation."
"Home economics classes in
senior high school present one of
the best ways of reaching teen-
age girls. Here a girl is taught to
be a smart consumer. In 1956,
nearly 1,700,000 girls were en-
rolled in high school home eco-
nomics classes."
"You can also attract teen-
agers' attention to your film by
presenting it to them in their
clubs and social activities."
Films Must Be Informative
"Promotional films for the teen-
age market . . . must be highly
informative, be presented interest-
ingly, and be free of biased infor-
mation. As a general guide, you
should employ the same objective
approach you would use if you
were preparing an article about
your business for a popular mag-
azine."
The report cites The Sun Goes
North (Florida Citrus Commis-
sion) and Scrub Game (Procter
and Gamble) as typical of spon-
sored films which have had endur-
ing popularity with teen-agers.
Now in its seventh year, the first
film has been viewed by 2,295,710
boys and girls; and Scrub Game,
itself a teen-ager in its 13th year,
has been shown to young audi-
ences totaling 11,796,000.
Good Programs for Guidance
American Dairy Association,
Monsanto Chemical Company and
Bethlehem Steel Company are
mentioned as industrials who have
used films effectively to guide
school audiences toward careers
in their fields. Socony Mobil Oil
Company is cited for its series of
films on traflic safety for young
people; and Gillette Safety Razor
Company for its Fitness for Lead-
ership to encourage participation
in sports by teen-age boys.
Copies of the complete 16-page
report are available free from
Modern Talking Picture Service,
3 East 54th Street, New York 22.
in the East it s . . .
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