Full text of "Business screen magazine"

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D.1 Vol.19

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producers of distinguished motion pictures for

industry and television for over 35 years

ACCURACY

This word, in film processing, is a very important
word indeed.

People tell you that one film processing job

is as good as another, and what the heck, what's the

measure of accuracy, anyway?

Well. To answer that one would take a very long time.

Suffice it to say here that it's summed up in

all the operations of a processing job, where even

the smallest details are of great importance.

It shows everywhere, and it positively shines when

the film appears on the screen.

What we're talking about, of course, are the people
and the operations at Precision Film Laboratories.
Here attention to detail, sound, proven techniques
are applied by skilled, expert technicians to
assure you the accurate, exact processing your films
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Accuracy is a must for TV -for industrials -for
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you'll see i^ P^

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P R E G

FILM LABORATORIES, INC.
21 West ^eth Street, U e\N York 36, New York

ADIVISIONOFJ.A. MAURER.INC.

In everything, there is one best .

in film processing, it's Precision

BUSINESS SCREEN MAGAZINE

"BETTER FILMS FOR BUSINESS "

It is our privilege to have important film
communications projects in v/ork for:

American Telephone & Telegraph Company

Esso Standard Oil Company

Manufacturing Chemists' Association, Inc.

Richfield Oil Corporation

Alfred P. Sloan Foundation, Inc.

Union Carbide Corporation

United Fruit Company

United States Steel Corporation

We apprec/afe fheir concrete expression of
confidence in the creative ability of our
organization to produce better films for business.

■^-.

^jr John Sutherland Productions, Incorporated

LOS ANGELES NEW YORK

201 North Occidental Boulevard 136 East 55th Street

@ Los Angeles 26, California Dunkirk 8 5121 New York 22. New York PLaza 5 1875

NUMBER 1 • VOLUME 19 • 1951

the creative viewpoint

-K The annual preface to these
Production Review issues
are those brief but perti-
nent expressions contributed
by leading executives among
the studios producing busi-
ness and television films.

This year's contributors
include C. H. Bradfield, Jr.,
president of Wilding Picture
Productions, Inc.; Frank
K. Speidell, head of Audio
Productions; Warren Sturgis
of Sturgis-Grant ; Charles
"Cap" Palmer of Parthenon
Pictures; and Howard Lesser
of Knickerbocker Produc-
tions. Their comments appear
on page six.

Harry Lange , executive
vice-president of Kling Film
Productions, and John Hans,
board chairman of Depicto
Films, express views on page
eight. Ted Cate, prexy of
Gate & McGlone; Morton Read,
Bay State Film Productions'
head; Lawrence Mominee, chief
at Atlas Film Corporation;
Clifford Potts, head of
Fordel Films; Brad Whitney
of Condor Films; and Kon-
stantin Kaiser, Marathon TV
Newsreel exec, are Review
viewpointers on page 14.

Veterans Bill Ganz (page
36) ; Henry Strauss (page 28) ;
Thomas J. Barbre (page 46) ;
Walter Lowendahl (page 60) ;
Francis Carter Wood, Jr.
(page 55) ; and Walter Colmes
(page 74) round out these
interesting pages. We're
indebted to producer asso-
ciation heads from New York
and Chicago for their pieces
on pages 48 and 50 . R^

BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY - EDUCATION AND TELEVISION

preview of contents

The Creative Viewpoint: Comments by Producer Executives. . 6

Award Competitions for Business Films, begin on page 20

Producer and Laboratory Trade Associations, page 33 ami. . . 34
National Organizations in the Audio-Visual Field, begin on. . . . 40

Why So Many Price Tags: a Commentary on Film Costs 66

The Pictures of the Year: a Review of 1957 Productions 74

Freedoms Awards to Business Pictures: American Engineer. . . 97

The Producer's View by Nathan Zucker 48

We Have What Business Needs by Mercer Francisco 50

Our Most Neglected Weapon by Waller Lowendahl 60

Case History: Youth's Future in the Sales Field 168

A.T.&T. Sounds a Friendly Ring: Review of Sounds Familiar. . 169

Francesca: Child of Our Time, the Foster Parents' Film 172

Majors' Baseball Films Bring "The Game" to 250 Millions ... 1 76

Business Screen Executive: News of Staff Appointments 182

Men Who Make Pictures: Studio Appointments in the News. . 184
New Audio-Visual Equipment for Production & Projection. . . 188

The Annual Survey of Film Production Resources

Alphabetical Index to Qualified Film Producers, begin on. ... 104

Geographical Index to Film Producers in U.S. and Abroad. . . 105

How to Use the Production Review Pages: a Key to Listings. . 107

Plus: The National Directory of Visual Dealers

Office of Publication: 7064 Sheridan Road, Chicago 26

IN NEW YORK CITY
Robert Seymour, Jr., Eastern Manager: 489 Fifth Ave.

Riverside 9-0215 • MUrray Hill 2-2492

IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondeiet

Telephone: DUnkirk 7-2281

Issue One, Voliune Nineteen of Business Screen Magazine, published February 20, 1958.
Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazines, Inc. Phone BRiargale 4-8234. O. H. Coelln. Jr.,
Editor and Publisher. In New York: Robert Seymour, Jr., 489 Filth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caron-
deiet, Telephone DUnkirk 7-2281. Subscription $3.00 a year; $5.00 two years (domestic);
$4.00 and $7.00 foreign. Elntered as second class matter May 2, 1946, at the post office
at Chicago, Illinois, under Act of March 3, 1879. Entire content copyrighted 1957 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.

BUSINESS SCREEN MAGAZINE

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NUMBER 1

VOLUME 19

THE CREATIVE VIEWPOINT

How Leading Producers of Films for Business Define Their Role
in Helping Industry Achieve Its Important Objectives for 1958

Our Screen Objective Is to
Make Films Believable . . .

What IS a Producer?

IT ERE IS A Question which has been asked
many times, and answered in as many
ways. And yet. it continues to be a timely
topic, and the answers continue to reflect the
changing trends in our business.

A Producer should be. first of all. a well-
integrated orgunizcition. serving its clients as
a specialist in Communications for Business.

It must offer creative services in depth and
have the ability to serve far beyond produc-
tion alone.

It should be staffed and equipped to re-
search and analyze the customer's business
needs and opportunities requiring action; to
assist the customer in planning effective action
that will lead to greater goodwill and profits
for the customer's organization; to produce
the necessary communications tools; and to
follow up their use in a manner that will tend
to assure the results the customer expects and
requires.

The producer's organization must be able
to move into action for the customer in any
one or all of these five areas of service.

Experienced people in our business are like
the family doctor — to be consulted regularly,
not ju.st when the patient is seriously ill, and
with sufficient experience in the patient's needs
to guide and guard him to a healthy future.

—by C. H. BraJfield, Jr.

There Are Times When Pictures
Aren't Worth a Thousand Words

A Recent Article in a scientific journal
■'*• of photography* starts with the unusual
sentence: "One picture is not worth a thousand
words." This statement makes a lot of sense
to me. We are all too prone to quote the
familiar Chinese proverb in its usual form,
and feel that we have clinched the argument
in favor of the visual medium of communica-
tion.

The trouble with this smug assumption is
that it simply is not true. Its validity depends
entirely on what is in the picture. Modern
times have seen the growth of the "non-the-
atrical" motion picture to the point where
miles of film are exposed each day. True, a
large percentage of this lands on the cutting-
room fioor, but unfortunately a great deal too
much unnecessary footage finds its way into
completed productions.

With the vast quantities of films being re-

leased today, there has never been a time when
producers have so needed to exercise critical
ability and stern self-discipline during planning,
writing, and especially while wielding the cut-
ting scissors.

So, let us do away with our smug proverb,
and consider that even a thousand pictures —
a mere 62' j feet of film — may be worth the
one word: -DON'T".

— by Warren Sturgis

A Time to Re-Affirm Honest
Goals and to Serve the Client

■VX/hen Speakers are called upon to speak
at various occasions, many of them first
say the occasion reminds them of a story; then
they tell a story which seldom has anything
to do with the occasion. Eventually, they get
on with the spiel.

In somewhat the same way, the opportunity
to do a short piece for Business Screen re-
minds me of a story.

Two producers and six martinis were talk-
ing about this business. One of them said, "My
company makes the highest priced films in this
field." The other producer said, "We do the
biggest volume in the industry." The martinis
said nothing, having already spoken.

Somewhere between the highest priced and
the biggest volume, most of us in the business
of producing sponsored motion pictures make
our living. We do so by becoming as nearly
as possible, or permitted, a part of each client's
organization. We spend a client's money as if
it were our own money. We seek extra values
for each expenditure as if those extra values
would enrich us beyond payment for the pro-
duction. We treat each picture as if it were
the only picture in the shop. We base our fu-
tures squarely and solidly on repeat business.
We hope and we pray, of course, but we think
and we work so as to make the task of helping
us a bit easier for Providence.

In making the above statement, I speak only
for myself. I do not imply that others in the
industry hold a different view. I merely mean
that no other viewpoint is either discussed or
considered. Those attitudes toward each as-
signment come naturally, regardless of price or
volume, to all members of all good companies
which have had a continuous operation for
years and who look to the future like the man
who said, "I am not worried about tomorrow
because I have seen yesterday and I love
today."

—by Frank K. Speidell

'-p HE Theatrical Film Producer's job is to
-^ attract people — to the ticket offices of
the theaters.

But the job of the business-film Producer is
to sway people — to cause them to learn some-
thing, decide something, or feel something —
about his client's product, operation, or cor-
porate image. Since the desired new "attitude"
must endure, his vehicle is not entertainment
per se but interest; his goal is not applause,
but belief. His medium could be print or speech
or art; it happens to be film.

True, the film medium has certain unique
advantages and the Producer must know how
to manipulate its intricate mechanisms to best
effect: he must be able to procure the several
components (script, cast, photography, edit,
score, etc.) and shape them into an effective
film tool at a feasible cost. But this part of
his job is gear-shifting and throttle-pushing;
the business-film Producer's essential function,
whether he performs it himself or guides a
writer, is to nail down the client's objective and
figure out how to fulfill it.

So he is first an Analyst, then a Merchan-
diser — of skills, products, ideas, concepts, and
attitudes — and finally, a Persuader. A Swayer
— on film.

— by Charles Palmer
* * *

A Man of Many Burdens —
Producer Is Also a Missionary

T T sually the Question, "What is a Pro-
^-^ ducer?", is asked with a leer, a sneer,
and total damnation in the line reading of the
last word.

In this day of total communication, every-
one knows the functions of an atomic scientist
and the aspirations of a space physicist. But
no one knows what a producer is.

A producer, another producer once told me,
is a man who refutes the dictum concerning
the last straw. Beautiful in his smiling serenity,
he carries burdens that would have the average
strong man whimpering in the showers.

A producer is the buffer state between the
sponsor and all the rest of the film industry.
Without him, the fight for the view-finder would
out-blood the greatest battles in history.

A producer is also a missionary howling in
the wilderness. With his sermons he must
persuade business men to become patrons of
an art. With those same sermons, he must
keep his artists from becoming business men.
This is called balancing the budget.

It was easier in olden times. All a producer
wanted was a comfortable seat in the amphi-
theatre. The arena was reserved exclusively
for the gladiators — and the lions.

— by Howard Lesser

BUSINESS SCREEN MAGAZINE

NUMBER 1 • VOLUME 19 • 1951

A Film Producer is to a client what a fani-
ily physician is to a family unit. Given
the client's full confidence and trust, a film
producer is in a position to make concrete
suggestions which will do a better job in satis-
fying the client's needs.

Today's film producer extends himself to
be a working arm of the client's organization.
Fully oriented to the problems of the indus-
try with which he is working, the producer
can develop a film with utilization purposes
far greater than the original thinking may have
encompassed.

This in effect reduces the per viewer cost
and makes the film a more effective film as
well.

Today's film producer is a businessman with
an investment and a reputation to protect.
With television in even the remotest areas of
America, the level of acceptability has risen
greatly. Quality of writing and production
cannot be tolerated at an unprofessional level,
and so the producer must continually upgrade
his personnel and equipment. He must keep
up-to-date on new techniques as they develop,
and find new ways to cut costs even as he im-
proves quality.

Today's film producer is a combination of
Cecil B. DeMille and Harlow Curtice. He

VIEWPOINT

Today's Film Producer: an Arm
of His Client's Organization

must be a showman and a hard headed busi-
ness executive ... yet he is a friend in need
to the client ... in the best tradition, a friend
who can be trusted with the most intimate
"family" secrets. He is a friend who will uti-
lize this information to supply sound, concrete
advice.

A client needs this kind of friend when he
invests large sums of money for the produc-
tion of films. I am proud that there are so
many fellow, family style "film" doctors in
my profession.

— hy Harry W. Lciiti-e

Acceptance of the Film Medium
— a Goal Achieved and to Maintain
\X/'' PRf^ucERS — who are among the pio-
neers of the industrial and educational
film business — who can look back over many
years of gradual development — keenly appre-
ciate the open acceptance with which our pow-
erful medium is being received by so many
enthusiastic sponsors today.

Those who can best profit from the adop-
tion of this powerful medium have come to
recognize its dramatic, challenging and vigor-
our potentialities for the presentation of new
ideas, new techniques, new developments, for
the initiation of new training programs, and
the introduction of new products.

We have come to see the artisans, the engi-
neers, the researchists, the fighting men, the
students, the doctors, the hard-hitting sales-
men — yes, even the "top brass" — take greater
pride in the performance of their daily tasks,
produce better results for their organizations —
because they have come to "see" themselves
closely identified with the purposes and ideals
of top management — and all this through the
medium of the sponsored motion picture.

And, since "the thoughts of men are widened
by the process of the suns," we, the motion
picture producers, will continue to dedicate
our elTorts and channel all our talents and fa-
cilities toward the betterment of our industry,
that we in turn may better serve the needs of
the film sponsor — to help him achieve the ful-
fillment of his aims through a medium that
surpasses all others in its proven ability to pro-
mote good will, good fellowship — and good
business.

— by John Hans

BUSINESS SCREEN MAGAZINE

problem :

How to completely eliminate mislabeled
or illegible leaders on any 16mm release
print made in large quantities.

solution :

Automatic white opaque leader.*

»i| i ii.mimiiini i »ai i n WIMH"

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At CFI, hand labeling the head
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prints is obsolete. Now, from first print
to the last, this important job is
done automatically.

Film title, production number, air date,

and other essential information

are inscribed only once on the negative.

This data is "printed through"

onto the head leader of each

release print. This portion

of film is then reinforced

with white opaque cellophane

tape. Since the head leader

becomes an integral part

of the film itself, there is no

need for the usual splicing.

The result is a more durable

leader, which is 100% accurate

and easy to read.

Sid Solow, Vice President and
General Manager of CFI Hollywood,
shows how the new method of

labeling leaders makes immediate
identification of release prints

easier and more accurate.

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BUSINESS SCREEN MAGAZINE

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NUMBER 1 • VOLUME 19 • 1958

The IVews of Business Pictures

Nathan Zucker

tucker Elected President of
ilm Producers Association

V Nathan Zucker, president of
)ynamic Films, Inc., has been
lected president of the Film Pro-
lucers Association of New York,
'ucker succeeds Harold E. Wond-
el of Wondsel, Carlisle & Dunphy,
no.

Lee Blair, TV-Film Graphics,
nc, was elected FPA vice-presi-
ent; Mrs. Maxine Culhane,
hamus Culhane Productions, Inc.,
/as chosen as secretary and
:dward J. Lamm, The Pathescope
'ompany of America, Inc., was
lected treasurer.

Elected to the FPA Board of
)irectors are: Stephen Elliot,
illiot, Unger & Elliot, Inc.; Walter
.owendahl, Transfilm, Inc.; Peter
. Mooney, Audio Productions,
nc; David I. Pincus, Caravel
ilms. Inc.; F. C. Wood, Jr., Sound
lasters, inc.

The Film Producers Association
as incorporated in 1951. Its
lember companies produce films
)r industry, education, the govern-
lent and television.

Accepting his new post, Zucker
ointed out that New York is a
aditional center of the arts and
ammunications.

"More audiences are reached

:ich year by films of New York

roducers than by any other pro-

uction area in the country," said

ucker. He added that "you must

ike into account the fact that

jecial purpose films made for tele-

ision, education, industry, govern-

lent and promotional use receive

Lindreds and thousands of show-

igs." 9

* * *

^erling-Movies U.S.A.
pens Office in Chicago

Sterling-Movies U.S.A., distrib-

or of sponsored motion pictures

television, has opened an office

Chicago. Announcement of

New FPA President

1^ Nathan Zucker, new presi-
dent of the Film Producers As-
sociation of New York, pro-
gressed to the motion picture in-
dustry through the helpful pas-
sageways of engineering and
commerce.

Today, at 43, he is president
and chairman of the board of
Dynamic Films, Inc., and its
five affiliated companies — Dy-
namic Studios, Inc., Dynamic
Film Productions Corp., Medi-
cal Dynamics, Inc., Distribution
Dynamics, Inc., and Alan Shilin
Productions, Inc.

After receiving his Bachelor
of Arts Degree from Yale Uni-
versity in 1935, Zucker com-
pleted requirements for an
engineering degree at Columbia
University. Subsequently, he
became a securities analyst in

the new midwestern branch was
made by Gordon Hempel, mana-
ger of the office, which is located
in room 910 at 100 West Monroe
St., Chicago 3.

Began as an Engineer

Wall Street, later joining Nehe-
miah Gitelson & Sons, interna-
tional traders affiliated with
Gartside, Ltd. of London.

In 1941, Zucker co-founded
Sono - Chrome Productions,
which was formed to explore
and develop audio-visual tech-
niques and methods for com-
munication and training. Since
that time, he has produced and
directed theatrical and televi-
sion films on both coasts.

He was one of the first pro-
ducers to successfully apply
audio tape to commercial film
production. He produced the
color film used in the F.C.C.
hearings on the RCA and CBS
color systems several years ago,
and he produced the first color
film to be telecast simultaneous-
ly in color and in black and
white on network television. 59"

Occupying the office with Hem-
pel and his stafT is Elliott Abrams,
representing Sterling Television
Co.. Inc., parent company of Ster-
ling-Movies U. S. A. B'

The objective
determines the approach
. . . the approach
limits the means.

WRITERS

DIRECTORS

EDITORS &

PRODUCERS

INFORMATION

MOTION

PICTURES

FILM CENTER. 630 NINTH AVE., NEW YORK 3 6, N. Y.

The "Why" of film editing is ex-
plained lo MSC senior Louise
Bniiiner by Dr. A. Nicholas Var-
dac, instructor.

Michigan State University
Offers a Film Curriculum

M An "evaluation of the position
of the film in a free society" will
be sought in a new motion pic-
ture curriculum being launched at
the Michigan State University.

The university's new film pro-
gram is being offered by the
speech department and is directed
by Dr. A. Nicholas Vardac, whose
background includes motion pic-
ture work for the U. S. Navy and
Air Force and the U. S. Informa-
tion Agency. Dr. Vardac devel-
oped the film curriculum at Stan-
ford University and was associate
professor of motion picture pro-
duction at Boston University.

Graduate and undergraduate
courses are provided in the Michi-
gan State program. The courses
include: Criticism and Evaluation
of the Motion Picture; Film for
Television; History of the Mo-
tion Picture; The Documentary
Film, and Motion Picture Produc-
tion, a graduate course.

The Documentary course deals
with the writing in documentary
and neo-realistic motion pictures.
The history course features a se-
ries of movie showings as studies
of outstanding techniques.

"We are more interested in ad-
vancing a philosophy of film mak-
ing appropriate to the ideals of
our society than in creating a
skilled mechanic," Dr. Vardac
said.

Though the university hopes to
offer camera work, editing and
other skills training. Dr. Vardac
explained that such training would
be incidental to the main goal —
the "training of film writers, di-
rectors and producers, as well as
audiences, who will become in-
creasingly aware of the nature of
the social and artistic responsibili-
ties of the film maker." jjf

BUSINESS SCREEN MAGAZINE

THE CREATIVE VIEWPOINT

How Leading Producers of Films for Business Define Their Role
in Helping Industry Achieve Its Important Objectives for 1958

C VERY Step in the complicated process of
translating an idea into a finished screen
production is the responsibility of the Film Pro-
ducer. It follows, then, that he should be a
man of many parts — an expert judge of story
values, in preliminary treatment or finished
script ... a competent critic of the director's
art ... a wise and able editorial advisor . . .
plus having an ear for sound, an eye for picto-
rial quality and an exhaustive knowledge of
many film processes and techniques. Above
all, he should be a skillful Coordinator, able
to inspire others to their best efforts, despite
conflicting talents and temperaments. Finally,
he must be a capable administrator, a man
whose bible is the budget and who is com-
pletely knowledgeable in all of the ways that
a film dollar can be saved — or wasted. In
the more specialized field of sponsored films,
the Producer is also a man of broad experience
in many phases of industry, and it is largely
to his credit as a skilled professional that more
and more business leaders are turning to the
film medium as an aid in solving their prob-
lems of human communications.

— by Ted Ccite

We Have Much in Common With
Obstetrics in "Delivering" Ideas

T F I May Make a comparison — a producer's
opposite number in the medical world
would be an obstetrician. He is faced with
all the fears, uncertainties and whimsies of his
dient during a creative process which seldom
seems to make rhyme or reason.

His job is to be sympathetic when neces-
sary, firm when firmness is called for, and
ibove all, willing to listen, evaluate and provide
realistic, yet acceptable answers and procedures
juring the entire film gestation and birth
jeriod.

Just as the world of births is peopled by
he scrupulous and the unscrupulous of the
Tiedical profession, so is the world of pro-
iucers peopled by all types of the breed. In
general, however, in films as in medicine, the
louse is relatively clean; the client can depend
jpon his producer even though there are times
vhen it may seem that such dependence is
ilind faith.

And if the producer finds, as does the doctor,
hat at times it is necessary to deny the client
vhat amounts to a diet of pickles and whipped
;ream, the client may take heart from the
cnowledge that films are being born every day,
»nd seldom, if ever, has the client been lost.

- — by Morton Read

Experience and Sound Finance
Remain Basic Producer Assets
A Film Producer is more than an organiza-
tion capable of making films. He is a
professional showman and stable (financially)
economic unit that must function successfully
to serve both his customer and his own in-
dustry.

For the client, the producer should supply
sufficient experience to guide the client in mak-
mg the wisest and or most expedient applica-
tion of film to his problem, assuring him the
maximum dollar value. This is where "Film-
aturity," based on many years of successful
production experience, plays a vital role.

For the Film Industry the producer should
operate on a sound financial basis, securing
a fair profit and inspiring the confidence of
both the client and the producer organization.

A producer should contribute to raising the
standards of the film art and science, and con-
duct business and client relations in a fair
and competitive manner which will gain the
esteem of other producers.

— by Lawrence Mominec

Specific Goals for Pictures
Dictate the Specialist's Role
'T~'.iE Sponsored Film Producer makes mo-
tion pictures to satisfy specific needs and
to present specific points of view. The only
reason for the production of the films is to
present these points of view, and whether the
producer agrees with them, or whether he
thinks the public agrees with them, makes
little difference. As a matter of fact, if the
public already agreed, there would be little
need to make the pictures.

Thus, we find the sponsored film producer
is really one who renders service — like an
architect, a doctor, or a lawyer. The producer
is retained by a sponsor to produce a film
which will influence audiences according to the
needs of that sponsor. The filmic methods of
influencing the audience are left to the pro-
ducer just as legal means are left to the lawyer.

The industrial film producer, then, is one
who renders service — a very specialized serv-
ice — the creation of motion pictures designed
to satisfy specific needs.

— by Clifford Potts

Films Are Basic in Hard-Sell

— Have Earned Budget Status

^ur Industry is entering a new era where

business, faced with declining sales for the

first time in a decade, is "cutting the frosting

off the cake," especially where advertising and

promotional budgets are concerned. The rec-
ognized value of our medium is now paying
off when budget-time rolls around. Film pro-
grams are not a dispensable luxury to be cut
off, but are considered a basic part of the new
"hard sell" conditions.

This means that films made to achieve defi-
nite and practical purposes for specific audi-
ences, as opposed to general institutional films,
are now more successfully used and needed by
our clients.

We are continually discovering new places
where such films can do a specific job better
for the money spent by the client than other
media previously used. Best of all, it proves
that films are accepted as essential tools in the
successful operation of business as it must be
performed in early 1958 . . . when results
alone count.

— by Bradford Whitney
* * *

Informed in Client Affairs
and Expert in His Own Field

jS^ow That We here at Marathon have
reached the ripe old age of ten years, I
guess it is as good a time as ever to sort things
out a bit and ask ourselves, on behalf of our
clients, "What is a producer?" or "What should
he be?"

Most of all, I would think he should be a
trusted member of the oflicial family. And
trust must be earned — even if it is proffered
right at the start of an association. He must,
in spite of his own obvious need to make a
profit, be concerned primarily with the client's
need and well-being. We found that happily
there is no paradox here. Serving the client
and acting in his interest — even if it means
turning down some easy revenue at times —
makes for long association and, eventually,
for a steady, profitable business relationship.

Having earned this trust, and a place at
the family council, makes it possible to advise
the client from the very beginning on what to
stress and how to go about telling the story
that he needs to have published. Thus the pro-
ducer must be very well informed in the affairs
of the client as well as be expert in his own
field. There are so many ways in which a
given amount of footage can be used: as a
public service feature to be distributed to TV,
as a news story to be syndicated; or even as
stock footage to be used by other firms and
producers in their films, thus getting extra mile-
age in someone else's vehicle. It is the pro-
ducer's job to consider these opportunities on
behalf of the client.

So, aside from creativeness and the crafts-
manship necessary to produce a film with which
the client can proudly associate himself, the
producer needs that element of character, of
reliability and trustworthiness, in order to be
listed in the column of those who are here to
stay.

— by Konstantin Kaiser

BUSINESS SCREEN MAGAZINE

REMOTE CONTROL UNIT

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Among many occessor/es avallabh for 16 mm and 35 mm Mitchell Cameras

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Many other Mitchell accessories also available. . .

Write totlay on your letterhead
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*85% of Professional Motion Pictures

Shown Throughout The World Are Filmed with Mitchell Cameras

CORPORATION

666 WEST HARVARD STREET
GLENDALE A.CALIFORNIA

Cable Address: "MITCAMCO"

ON THE MOVE

• In Industry and Commerce

corporate images and investment counseling

suggestion s/stems

jobber dealer merchandising

retail sales customer relationships

technical and conceptual skills

• In Human Relations

changing neighborhoods

housing

intergroup community relations

old age and retirement

family life

ethnic & religious groups

• In Medicine and Science

forensic medicine

medicine, its background and origins

psychiatric therapy

psychiatric nursing

astrophysics

scientific education in theoretical research

• In Entertainment

programming for closed circuit tv and special audiences
dramatic adaptations of great short stories
feoture films for theatrical release
children's programs

• In Religion

the North American community

the United Church of Christ

national and international missions

the role of the minister in family guidance

• In Public Affairs and Government

traffic and highway safety

city planning

urban renewal

schools and school planning

history of the labor movement

• In Education

music education for children
contemporary American literature
science and education

^Films, film series and audio visual programs currently being
planned, produced and distributed by Dynamic Films, Inc.

BUSINESS SCREEN MAGAZINE

dynamic films, inc. •dynamic studiosjnc* medical dynamicsjnc* dynamic
film production corp. • distribution dynamics, inc. • alan shilin films, inc.

NUMBER 1 • VOLUME 19 • 1958

)F MOTION, SIGHT AND SOUND
NOW IN ^

UN DARKEN ED

''?

TSI Model D, for both large icreen
ction and TV-type picture on buHt-
een. /nc/udej mogaj/ne (or repeti-
orojectior) without rewindirig.

'SI Ouolite, provides large icn
:tion and also TV-type pictures
'n. folding screen. Holds up
feet of nim.

rSI OeVrylile, imoll

', provides uniurpaiied,

for oudiloriumt and c'ojiroomi
imoddles up lo 2000 leel ol Kim

The TSI Moviematic, with
built-in, folding screen, wcifi^hs /e.s.v
them 25 pounds includin<i the film.
Use it in lighted and darkened
rooms. Repeats the same film, black
i~ icliite or color, without rewimlin''.

The power of motion pic-
tures is now vours to
employ virtually anywhere.
There's a TSI projector for
every use — desk top, office,
shop, or auditorium, with
standard projection, repeti-
ti\e projection, and built-in,
TV-type screen. All are light
weight, and of unique de-
sign for economical upkeep.
TSI users comprise a blue
ribbon list of businesses and
educational institutions in
the Americas and overseas.
Let us arrange a demon-
stration through our dealer.
No obligation to \ou. Write
or call direct to:

Wally Moen

wd llghl

TECHNICAL SERVICE, INC.

30865 Five Mile Road • Livonia, Miehigo

Jew York Office: 14! East 44th Street, New York 17, New York
st Coast Office: 4357 Melrose Avenue, Hollywood 29, Ce

Along the Business IVewsfrants

Paul Hance, N. Y. Producer,
Dies After Auto Accident

<r Paul D. Hance, Jr.. president
of Paul Hance Productions, Inc..
New York City, died December
20 in Binghamton City Hospital,
after an automobile accident near
Binghamton, New York, December
1 1. Mr. Hance, who was 56 years

liifc

Paul D. Hance, Jr.
old, lived in Morris Plains, N. J.
In the film field since the 1920's
Mr. Hance was active in the devel-
opment of several improvements
in photographic processes. Coop-
erating with Eastman Kodak chem-
ists and Precision Film Laborator-
ies personnel, he developed a prac-
tical system of making "opticals"
on Kodachrome prints through
the use of chemical dyes.

He also helped build one of the
first Kodachrome printers and pio-
neered the "A and B" system of
printing, which eventually facili-
tated invisible splices on the print.
After graduating from the Uni-
versity of Illinois in 1925 as an
electrical engineer, Mr. Hance did
research work in sound at Bell
Telephone Laboratories in New
York. In 1929, he went to Aus-
tralia to establish the sound film
department of Fox - Movietone
News.

From 1932 to 1935, Mr. Hance
was associated with the DeVry
Corporation, where he worked on
a variety of technical applications
of 16mm film. Subsequently, Mr.
Hance joined International Busi-
ness Machines Corporation to or-
ganize an experimental 16mm mo-
tion picture department. He re-
turned to newsreel work for a
time when Newsreel Theatres,
Inc., was considering a change
from 35mm to 16mm film.

In 1939, Mr. Hance formed his
own company to engage in the
production of informational mo-
tion pictures. m-

Wilding Picture Productions
Moves Offices in New York

' Wilding Picture Productions,
inc., has moved its New York of-
fices to larger space in a new build-
ing at 405 Park Avenue. The
move is part of Wilding's long-
range expansion program.

Sales and service for merchan-
dising, sales training and promo-
tion programs, industrial films,
business shows and television will
be centralized at the new location.
Projection facilities will include
equipment for showing almost
every type of motion picture and
slidefilm including anamorphic,
both 35mm and 16mm interlock,
and a variety of wide-screen pro-
portions.

Wilding Manhattan production
facilities remain at 69th and Lex-
ington Streets. ^

Du-Art Acquires Assets of
Associated Screen News Ltd.

^ Du-Art Film Laboratories, Inc..
through its subsidiary. Associated
Screen Industries Ltd., of Mon-
treal, Canada, has acquired the
physical assets of Associated Screen
News Ltd. of Canada, announces
Al Young, Du-Art president.

Associated Screen News, found-
ed in 1920. specializes in theatri-
cal release printing for most of the
major American producers, and in
industrial and tv work for Cana-
dian and American producers.
Young says.

Young will be president of the
new company, to be known as As-
sociated Screen Industries Ltd.
Other officers are: Irwin Young,
vice president; Murray Briskin!
secretary; and Jack Fellers, treas-
urer.

Briskin, formerly executive as-
sistant to the president of Asso-
ciated Screen News, will be execu-
tive director of the company. ^

PRODUCER-CAMERAMAN
TV & MOTION PICTURES

15 years experience in motion
pictures — 6 years producing
Iv commercials. Desires posi-
tion with progressive organi-
zation in motion picture or tv
production. Used to hard work
and responsibility. Age 38
years.

Write Box BS-2A
BUSINESS SCREEN

7064 Sheridan Road • Chicago 26, III.

BUSINESS SCREEN MAGAZINE

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AWARD COMPETITIONS FOR BUSINESS FILMS

FREEDOMS FOUNDATION AWARDS

Sponsored by the

International Milan Samples Fair, Milan, Italy

April 12-27, 1958

Categories: Publicity Films; advertising
products, services, etc. Industrial and Tech-
nique Dnriimentary Films; achievements of
industry, manufacturing operations and appli-
cations.

Entry: Address requests for information to
Dr. M. G. Franci, The Secretary General,
Milan Fair, International Display of Cinema-
tography for Publicity, etc., Ente Autonomo
Fiera Milano — Via Domodossola, Milano, Italy.
Juries: The President of the Milan Fair will
appoint two different juries to award prizes
to films admitted in the Display; one for the

Advertising Category and one for the Indus-
trial and Technical Category. The Jury for
the Advertising Category will consist of a
film director, two publicity technicians, a
cinematography critic, one Milan Fair Exhibi-
tor, and a private citizen representing the
public. The Jury for the Industrial and
Technical Category will consist of a film direc-
tor, publicity technician, three Milan Fair
Exhibitors, a merchandise Commissioner of
the Fair, a newspaperman of the technical
press, and a private citizen.

Awards: Prizes will be awarded according to
the film's purpose. A print of each award
winning film will be granted by the entrant
to the Fair Archives of prized films.

SIXTH ANNUAL

CARTOONISTS" FILM FESTIVAL

Sponsored by the Screen Cartoonists Guild
(Entry deadline, date and locale to be announced)

Entry Information: Write to Lawrence L.
Kilty, business manager. Screen Cartoonists
Guild, 2700 No. Cahuenga Blvd., Hollywood 28,
California. The festival will take place in
the fall of 1958 in September or October. It
will be held in Los Angeles.

(CONTINUED ON PAGE HUNDRED NINETY-TWO)

Sometimes We Overlook The Obvious!

The nationally recognized quality built into Calvin production work is
available to you — as a Calvin services customer. Our standard of quality
in 16mm film* is a PLUS value — a producer's understanding of other pro-
ducers' needs. Just one reason v/hy we are working in partnership with
hundreds of other producers today!

V^ Complete Productions

V^ All Production Services

^ B/W or Color Printing and Processing

V^ Projection Equipment

BUSINESS SCREEN MAGAZINE

Everything under the Svn
to translate SCRIPTS

ff/tn

16MM Professional Film Viewer —

Makes film editing a breeze. Easy threading, portable, will not

scratch film. Enables editor to view film from left to right on

large 6" x AV2" brilliantly illuminated screen. Sound Reader and/or

Counter can be easily attached. Available in 35mm model.

16mm Professional Film Viewer $350.00. 35mm Model $500.00

As every Pro knows, Ceco carries just about
every quality product under the photographic sun.

But you need more than cameras, tripods,
dollies and recorders — you need more than
lenses, viewers, blimps, generators and lights.

You need answers to important questions —
how to successfully translate scripts into film.
No one man knows all the answers.
That's why Cbco employs a staff of experts
in every category of film-making — cameras,
recording, lighting and editing. Collectively
we have all the answers to help make you an
outstanding producer, director or cameraman.

You owe it to your career to use Ceco service
for Sales, Rentals, Repairs . . . and advice.

CECO Small Gyro Tripod

Features "controlled
action" with slow and
fast speeds for both
panning and tilting.
Weighs only 19 lbs.
Ideal for 16mm
Maurer, Mitchell.
B & H Eyemo and
similiar cameras.
$650.00

Aurlcon Cine — Voice Conversion

Cine — Voice Camera modified to
accept 1200-ft, 600-ft. and 400-ft.
magazines; has torque motor for
take-up. Also includes Veeder
footage counter and 3-lens turret.
Conversion only — $450.00 less mag-
azine.

GROVER Grip

Holds a light wherever space is
tight. No springs, no slip. Has 8"
spread. Both ends padded against
marring. Weighs less than 2 lbs. $6.85

R-15 FILMLINE Developer

Develops reversal and negative-positive film
at 1200 ft. per hour. Has variable speed
drive. Permits complete daylight operation.
Exclusive overdrive eliminates film breakage.

$2,995.00

ALES • SERVICE • RENTALS

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TE>A^E Directors View Finder Model C

For academy aperture, wide screen, cin-
emascope, vistavision and lO TV cameras.
Zoom type with chain & leather case
$100.00.

ADDITIONAL PRODUCTS

Camera Equipment Company offers the world's
largest and most compretiensive line of pro-
fessional cameras, accessories, lighting and
editing equipment. The quality product isn't
mode that we don't carry. See our Splicers,
— exposure meters — projectors — screens —
marking pencils and pens — editors gloves —
editing machines, rocks, barrels, and fables —
stop watches.

anctJiiMt; 7^'-

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Color Reproduction Co.
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W6 Santa Monita Blvd., Hollywood 46, Caliiornia

ilephone: OLdfield 4-8010

Communication:
a Way to Win

by Henry Strauss*

T N Our Field the proportion of
■*- "Unfinished Business" is far
greater than any amount that can
be considered "finished." This
would have to be so in any field
that deals as much with the un-
known composition of the human
mind and emotions as ours does.
I'd like to touch on one area
that is not only unfinished but
hasn't yet even become clarified —
an area that can well be a life or
death struggle for our society and
industry as a part of that society.
Sputnik has provided a glimpse
of a war worthy of mankind, one
that will be a war of competition
requiring the finest statesmanship;
the highest developed individual
creativity in our population; the
greatest intelligent deduction, and
the most dynamic, effective in-
dividual productive drive.

Success will require a well in-
formed, flexible public, capable of
accepting rapid change. It will
demand the greatest number of
individuals and industries with
initiative and drive, capable of
breaking through conformity and
the safety of meaningless routine.
It will get its strength and momen-
tum from the developed attitudes
of industrialists, educators, work-
ers, and all who make up this
country.

This job, in the short days
ahead, will be dependent upon well
developed communication channels
here and abroad, and the most
powerful internal and external
communications media.

Somewhere in this picture lies
our own — the film media. It will de-
pend on us as producers, working
with our clients, to constantly ex-
periment, test, and determine how
important the film medium can be
in increasing inititiative, produc-
tivity with the least waste of natural
and human resources, and under-
standing of our common needs and
goals.

•Hank Strauss is head of his own com-
pany, Henry Strauss &; Co.. Inc. of New
York City. A world traveller on projects
for his many clients, he brings a fresh,
\ igorous point of view to the vital tasks
of attitude-building films and other me-
dia created within recent years. This
piece was jotted on airline stationery as
he was cnroiite from Rome to New Zea-
land via San Francisco,

BUSINESS SCREEN MAGAZINE

fx^-f,\:'

The tradition of the New England Yankee

is to give, and receive, a quality dollar

value for a dollar. We have never seen fit

to depart from this principle in the film

business. Perhaps this is why a list of

our distinguished clients looks like this:

American Brass Company

American Optical Company

Commonwealth of Massachusetts,

Division of Employment Security

DATAmatic Division,

Minneapolis-Honeywell Regulator Co.

Delco-Remy Division,

General Motors Corporation

Electric Companies of the

Connecticut Valley

Emhart Manufacturing Company

The Fuller Brush Company

General Electric Company

Jones & Lamson Machine Company

Kaman Aircraft Corporation

Massachusetts Department of

Commerce

Monsanto Chemical Company

New Departure Division,

General Motors Corporation

New England Mutual Life

Insurance Co.

State of New York,

Division of Employment

Pratt & Whitney Company, Inc.

Raybestos-Manhattan, inc.

Rust Craft Publishers

Simplex Time Recorder Company

Sylvania Electric Products, Inc.

Vermont State Development

Commission

United States Marine Corps

Leadership is fashioned from experience. Men and machines
make motion pictures but talent and technique build a business.
Our permanent staff, incidentally one of the largest in the East,
is thoroughly prepared to offer complete creative and technical
services. You'll find a business like attitude towards your budget
and quality standards.

r '.«^. '

•'^-^r^.as. ^iC^^fe/?^'

mMS^

?®j

^i^^i ■••^^-

BAY STATE FILM PRODUCTIONS, INC.

BOSTON • SPRINGFIELD • MASS.

NUMBER 1 • VOLUME 19 • 1958

Alonq the Business IVewsfrnnts

At the 1957 International Film Exhibition
in Rome, in which 28 countries participated,
the "SILVER ROBOT" for the best
science film was awarded to "In the Beginning"
produced for General Petroleum Corporation
by Gate & McGlone. This is the
seventh major honor accorded this film,
which now becomes the brightest star in a long
list of award-winning motion pictures
bearing this trademark..

■■^SP

GATE & McGLONE

Films for Industry
1521 CROSS ROADS OF THE WORLD • HOLLYWOOD 28, CALIFORNIA

30 Million Saw Ford Pix
in 1957, Company Reports

it Upwards of 30 million persons
saw Ford Motor Company motion
pictures during 1957. The Ford
films were shown more than 412,-
000 times to audiences in the
United States last year.

More than 22,000 other show-
ings were made outside the U.S.
Additionally, millions of persons
viewed the films on network and
local television.

A reported audience of approx-
imately 120 million persons have
seen Ford films in the last five
years. An accurate estimate can-
not be made of the television
audience during the five-year pe-
riod but the nearly 13,000 screen-
ings of Ford films probably drew
viewers in excess of the reported
audience, the sponsor notes.

Safety Films Popular

Driver education and highway
safety were the most popular sub-
jects among the variety of subjects
treated in Ford pictures shown in
1957. The Ford films' content
ranges from auto styling to sport
lessons. The driving and safety
films accounted for more than
8,500,000 of the total reported
audience and, in addition, these
films had more than 200 public
service tv showings.

43 Films Are Available
The Ford Film catalog is cur-
rently accommodating film users
with a listing of 43 subjects, in-
cluding three new 1958 vacation
film releases. The new films are:
West to the Tetons — depicting the
grandeur of Wyoming's Grand
Teton National Park; Okefenokee
Interlude — a pictorial boat trip
through Okefenokee Swamp, and
What a Vacation! — which high-
lights the tourist attractions of New
York City. Since 1950, Ford films
have received 34 awards for ex-
cellence in American and Euro-
pean film festivals.

One of the oldest documentary
sponsors in the nation. Ford Com-
pany started its motion picture pro-
gram in 1914, producing 35mm
films. Ford now offers 16mm color
and black white films on free loan
to schools, churches, farm and
youth groups, civic organizations
and company dealers.

Ford films are distributed
through company libraries in Dear-
born, Michigan, New York City
and Oakland, California. »

NAVA Convention, Exhibits
Set for Chicago, July 26-29

1^ Six audio-visual organizations
plan to meet concurrently during
the 1958 National Audio-Visual
Convention and Exhibit, to be held
in Chicago, July 26-29, at the Mor-
rison Hotel. An announcement of
the NAVA Convention was made
by P. J. Jaffarian, convention
chairman for the National Audio-
Visual Association, chief sponsor
of the event.

Groups which have announced
plans to participate in the NAVA
Convention are: the Educational
Film Library Association, with Dr.
Fritz White, Bureau of A-V In-
struction, University of Wisconsin,
as chairman; the Audio-Visual
Conference of Medical and Allied
Sciences, with Daryl 1. Miller, of
the American Medical Association,
in charge; the Agricultural A-V
Workshop, under the direction of
Gordon Berg, editor of "County
Agent and Vo-Ag Teacher" maga-
zine; the Religious Audio-Visual
Workshop, with Mrs. Mae Bahr,
Religious Film Libra' ies, Chicago,
as chairman; and the Workshop for
Industrial Training Directors,
headed by Richard Crook of Ab-
bott Laboratories, Chicago.

Members of the six groups par-
ticipating in the NAVA Conven-
tion will be able to attend meet-
ings and specialized workshops
which will explore practical solu-
tions to a-v problems. Leaders in
a wide variety of a-v areas will
be presented in group meetings
and the general sessions. R"

MOVIOLA

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One of the
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Dept. B

MOVIOLA MANUFACTURING CO.

1451 Gordon St. • HoUvwood 28. Calif.

BUSINESS SCREEN MAGAZINE

HIGH

(in audience appeal)

AND MIGHTY

(in audiences reached)

Firestone's biography of a missile, "THE CORPORAL STORY," is
off the ground and climbing fast . . . with 1,258 telecasts and com-
munity showing:s racked up during the past eight months, to an
audience exceeding 11,000,000 viewers!

For 25 years. The Firestone Tire and Rubber Company has used
the services of Association Films to reach school, community and
(for the past 11 years) TV audiences . . . today, there are 16 differ-
ent Firestone subjects in active release, several of which are in the
"Golden Circle" of most-widely-seen sponsored films ever made!

Fresh, imaginative promotion and a network of distribution
extending from coast-to-coast (virtually an imprint of U. S. popula-
tion patterns) helps companies such as Firestone (and some 150
others) get the best coverage and most mileage from their public
relations films— and at surprisingly low cost, per-viewer, per-

exposure! ,,.„■ „ ,,

Send for vour personal copy of "The Vteu-ing Millwnx, the
storv of Association Films' services to sponsors, and receive each
month, an interesting informal film newsletter, "Audiences." Just

ASSOCIATION FILMS INC.

EXECUTIVE OFFICES: 347 Madison Avenue, New York 17, New York . Telephone: MUrray Hill 5-8573

RIDGEFIELD, N. J.
Broad at Elm

FILM DISTRIBUTION CENTERS IN:

LA GRANGE, ILL. SAN FRANCISCO, CALIF

561 Hillgrove Ave. 799 Stevenson St.

America's First Distributor of Films from Industry — for the Nation!

DALLAS, TEXAS
1108 Jackson St.

Here are a feu, of the companies who have heen with us continuously for 15 years or more : METROPOLITAN LIFE INSURANCE ^'^^'^'li:^'j:"^;^;il^^^^^^
COMPANY (34 years), ARMOUR AND COMPANY ,21 years), THE GREYHOUND CORPORATION (20 years), NATIONAL DAIRY COUNCIL (19 years), BALTIMORE AND OHIO
years), GENERAL FOODS CORPORATION (17 years), JOHNSON & JOHNSON (15 years) and the BELL TELEPHONE SYSTEM (15 years).

NUMBER 1

VOLUME 19

1958

FILM AT I

the wealth of mature film

sense, skilled judgment

achieved only through

many years of actual

production

experience

now

starting

our 45th year

of applying Filmaturity

in producing better films

which produce better for clients.

ATLAS FILM CORPORATION

Producers of Quality Motion Pictures, Sound Slidefilms, Theatrical Shorts, TV Commercials

nil SOUTH BOULEVARD • OAK PARK, ILLINOIS

^./^ f^//i, rMAn^ - tJiPAi. rV2^ u^ /

CHICAGO PHONE: AUSTIN 7-8620

Offices in Chicago, Washington, D. C, and f-lollywood

BUSINESS SCREEN MAGAZINE

^RODUCER^LABORATORY TRADE ASSOCIATIONS

AMERICAN ASSOCIATION
OF FILM PRODUCERS, INC

Dffice: 7064 Sheridan Road, Chicago 26, Illi-
nois. Address: Executive Secretary.
Officers : Mercer Francisco ( Francisco
Films), president; James Kellock (Wilding
Picture Productions, Inc.), vice-president;
Harry Lange ( Kling Film Productions), sec-
retary; Mervin LaRue ( Mervin LaRue, Inc.),
treasurer. Lawrence Mominee I Atlas Film
Corporation); Frank Balkin ( Reid H. Ray
Film Industries); Charles Beeland (Charles
Beeland Films), directors-at-large.
Purpose: By mutual cooperation to educate
business, government and institutional groups
to the advantages and values of films and re-
lated audio-visual aids; to foster and promote
continued ethical relationships in all matters
between producers and clients; to advance the
creative and technical arts and crafts of this
specialized industry in which member com-
panies serve.

Publications: A news-letter for all member
companies is being initiated as part of a re-
activated 1958 program; cooperation with
civic groups under way; a Code of Ethics
adopted by the organization is universally
recognized as setting high standards within
the industry and among its clientele.

Member Companies: Atlas Film Corporation;
Beeland Films; Cinecraft Productions; Con-
dor Films; Francisco Films; Kling Film Pro-
ductions; Mervin W. LaRue, Inc.; Producers
Film Studios; Reid H. Ray Film Industries;
Sarra, Inc.; Wilding Picture Productions.
Meetings: Monthly meetings are planned dur-
ing 1958. 9

INTERNATIONAL SCREEN
PUBLICITY ASSOCIATION

Office: 11 Hill Street, London, W.I., England.

Contact: Lionel Gale, general secretary.

Officers: Jean Mineur (France), president;
Friedrich-Georg Amberg (Germany), Gerard
Hold-sworth (Great Britain), Massimo Momig-
liano (Italy), vice-pi-esidents.

Members: Chas. E. Blanks Pty, Ltd. (Aus-
tralia) ; Belgique Cine Publicite (Belgium) ;
Jean Mineur Publicite (France) ; Deutsche
ISPA (Germany ) ; Rank Screen Services Ltd.
(Great Britain); Cefima-Film (Holland);
United Film Makers (India) ; 0. Pu. S., S.P.A.
(Italy) ; Norsk Filmreklame (Norway) ;
Cyrenaica Cinema Co. (Lybia) ; Central-Film
(Switzerland) ; Filmlets (S.A.) Ltd. (Union
of South Africa).

Purpose: To develop members' business in
foreign countries and in their own countries,
and to exchange information, ideas, film
scripts, publications and all other matters of
interest to members. To represent and pro-
mote interest and advancement of members
both in their own countries and abroad.
Meetings: Executive Committee meetings
held quarterly. All-Member meeting in end
of May to coincide with the Brussels World
Fair in Brussels, Belgium. 9

National & International Organizations
Serving Filnn Producers & Laboratories

FILM PRODUCERS ASSOCIATION

OF NEW YORK, INC.

Office: 39 Broadway, New York 6, N.Y.
(WHitehall 3-7376).

Public Relations: Wallace A. Ross, 15 East
48th Street, New York 17, N. Y. ( PLaza
1-1920).

Officers: Nathan Zucker (Dynamic Flms,
Inc.), president; Lee Blair (Film Graphics,
Inc.), vice-president; Mrs. Maxine Culhane
( Shamus Culhane Productions, Inc.), secre-
tary; Edward J. Lamm ( Pathescope Company
of America, Inc.), treasurer.

* * *

Directors: Above officers and Stephen Elliot,
(Elliot, Unger & Elliot, Inc.) ; Walter Lowen-
dahl ( Transfilm, Inc. ) ; Peter J. Mooney
(Audio Productions, Inc.); David I. Pincus
(Caravel Films, Inc.) ; F. C. Wood, Jr. (Sound
Masters, Inc. )

* * *

Past Presidents: Peter J. Mooney (Audio
Productions, Inc.) ; Walter Lowendahl (Trans-
film, Inc.) ; Leslie Roush (Leslie Roush Produc-
tions, Inc.); Robert L. Lawrence (Robert
Lawrence Productions, Inc.) ; Harold E. Wond-
sel ( Wondsel, Carlisle & Dunphy, Inc.).

* « *

Members: (As of Feb. 1, 1958): Academy
Pictures, Inc.; Audio Productions, Inc.; John
Bransby Productions; Caravel Films, Inc.;
Thomas Craven Film Corp.; Shamus Culhane
Productions, Inc.; Depicto Films, Inc.; Dy-
namic Films, Inc.; Elliot, Unger & Elliot, Inc.;
Filmways, Inc.; Fordel Films, Inc.; Gold Medal
Studios, Inc.; Gray-O'Reilly Studio; Hartley
Productions, Inc.; Robert Lawrence Produc-
tions, Inc.; MPO Productions, Inc.; Owen
Murphy Productions, Inc.; Pathescope Com-
pany of America, Inc.; Robert Yarnall Richie,
Inc.; Leslie Roush Productions, Inc.; Sarra,
Inc.; Fletcher Smith Studios, Inc.; Sound
Masters, Inc.; Henry Strauss & Company, Inc.;
Bill Sturm Studios, Inc.; Television & Film
Graphics, Inc.; Transfilm, Inc.; UPA Pictures,
Inc.; Video Pictures, Inc.; Roger Wade Pro-
ductions, Inc.; Wondsel, Carlisle & Dunphy,

Inc.

* * *

Purpose: At monthly meetings and through
active committees, this organization works to
advance the motion picture production indus-
try in all its branches; to establish and main-
tain a high standard of ethics among produc-
ers, their employees, their suppliers and their
clients; to distribute accurate information
with regard to technical improvements; to
advise the general public on the importance
of the film industry in the nation's economy;
to encourage responsible people to enter the
industry; to promote, stabilize and coordinate
all elements of the industry.

* * *

Associates: In February, 1958, the organiza-
tion voted to open its ranks to Associate Mem-
bers from other segments of the motion
picture industry with whom the future of film
production is identified, reserving the privilege

of a vote on matters pertinent to producers

alone.

» * *

1958 Activities: Events ahead are to include
a Showcase of TV Commercials and Tech-
niques for advertising agencies and their
clients; a speakers bui-eau; screenings for
members and clients of outstanding film pro-
ductions, both theatrical and non-theatrical;
open meetings on important film developments;
stabilization of industry-wide labor relations
through a permanent labor relations commit-
tee; and a campaign for the authentic recog-
nition of achievements in the industrial film
and television film field. R"

FILM PRODUCERS ASSOCIATION

OF MINNESOTA

Officers: William Yale (Empire Photosound),
president; Cliff Sakry (Promotional Films,
Inc.), secretary; Tony Lane (Anthony Lane
Film Studios, Inc.), treasurer. Reid H. Ray
(Reid H. Rav Film Industries), manager, 2-
year term; Ralph Perry (Film Productions
Co.), manager, 1-year term.

Members: Anthonv Lane Film Studios; Con-
tinental Films; Thos. Countryman Film Pro-
ductions; Empire Photosound, Inc.; Film Pro-
ductions Co.; George Ryan Films. Inc.: Grif-
fith B. Wren Films, Inc.; Promotional Films,
Inc.

Purpose: The advancement of the arts and
crafts of film production, for imnroved client
relations and the exchange of technical infor-
mation.
Meetings: Monthly meetings planned during

vear. w

ASSOCIATION OF
CINEMA LABORATORIES. INC.

Office: 1905 Fairview Ave., N.E., Washing-
ton, D.C.

Officers: Reid H. Ray (Reid H. Ray Film
Industries, Inc.), president; Leon C. Shelly
(Shelly Films Limited), vice-president;
George W. Colburn (George Colburn Labora-
tory), secretary; Kern Moyse (Peerless Film
Processing Corp.), treasurer.

Board of Directors: Don M. Alexander
(Alexander Film Co.); 2 year terms: Spence
W. Caldwell (Caldwell Films Limited) ; Louis
Feldman (Du Art Film laboratories): Kern
Moyse; Byron Roudabush (Byron, Inc.); Sid-
ney Solow (Consolidated Film Industries);
and Reid H. Ray.

Meetings; Next meeting to be held April 21st
during Society of Motion Picture & Television
Engineers' convention in Los Angeles.

Activities: A recent publication defining film
laboratory standards is available on letterhead
request from the Association ofl[ice. Nine defi-
nitions of nomenclature terms were adopted
at recent annual meeting in New York City.

(CONTINUED on THE FOLLOWING PAGE)

NUM BER 1

VOLUME 19

1958

PRODUCER'LABORATORY TRADE ASSOCIATIONS

ASSOCIATION OF MOTION PICTURE

PRODUCERS AND LABORATORIES

OF CANADA

OKKICE (of the President » : 21 GrenviUe St.,
Toronto 5, Ontario.

Office lot the Secretary-Treasurer): 2121
Knightsbridge Rd., Ottawa 3, Ontario.
Officers: Arthur Chetwynd iChetwynd Films.
Ltd., Toronto I. iJirsideut ; Graeme Fra.'ser
iCravvlev Films Ltd., Ottawa i, past president;
Spencer Caldwell CS. W. Caldwell Ltd.,
'lorontoi, first vice-president; Gerald S. Kedey
(Motion Picture Centre, Toronto), secotul
vice-president; D. M. McClymont (2121
Knightsbridge Rd., Ottawa), secretary-treas-
urer.

Board of Directors : Henry Michaud (Omega
Productions. Inc.. Montreal i : Lew Parry
( Parry Films Ltd., \'ancouver, B.C. ) ; Gordon
Eraser (Shelly Films, Toronto, Ont.) ; Rev.
Anson Moorehouse ( Berkeley Studios, United
Church of Canada, Toronto, Ont. ) ; Two more
Directors to be appointed.

Membership: Canadian firms, partnerships,
and corporations engaged in motion picture
production or laboratory work. Membership
4.5.

Purpose: To promote and conserve the com-
mon interest of those engaged in the motion
picture industry in Canada by maintaining the
highest possible standards in the production
of motion pictures for commercial, theatrical
or television release and in all laboratory pro-
cessing; to correct abuses; secure freedom
from unjust and unlawful exactions; encour-
age cooperation in the industry and with other
associations.

1958 Activities: 1. Continuation and e.xpan-
sion of functions of the Association. 2. To
acnuaint industry, advertising agencies, tele-
vision networks and other potential sponsors
with the work of Canadian film producers. 3.
Make a Constitutional change whereby the
Executive structure will have two vice presi-
dents and six directors. 4. Form a new com-
mittee to study all phases of the film industry
in Canada. 5. Investigate a proposed move of
the Head Office to Toronto and appoint a sec-
retary-treasurer. 6. Continue the distribution
of the booklet "The Motion Picture in Busi-
ness" which is directed to executives in all
types of Canadian business. 1^^

INTERNATIONAL SCREEN

ADVERTISING SERVICES

Founded, 1935

Office of the Secretary: 17 Berkeley Street,
vindon W. 1., England.

* » «

Officers: Ernest Pearl (Pearl & Dean Over-
seas Ltd., Great Britain), president; .Jacques
Zadok (Cinema et Publicite, France), vice-
president; Dr. E. Martini Mauri (SIPRA
S.p.A., Italy), vice-president; Peter Taylor
( ISAS), secretary.

* * *

Purpose: The promotion and development of

National & International Organizations
Serving Film Producers & Laboratories

(Continued from Preceding Page 33)

cinema screen advertising internationally and
the promotion of interests of screen advertis-
ing contractors on an international level. The
organization also provides a central informa-
tion service for its members, and promotes
trade among them by pooling distribution
facilities.

Members: Lowe Argentina S.A.I.C. (Argen-
tina ) ; Filmads Proprietary Ltd. ( Australia ) :
Kino-Reklame GmbH i Austria ) : Publi-Cine
I Belgium ) ; Times Theatre Advertising Ltd.
I Canada ) ; Emelco Chilena ( Chile ) ; Corafilm
(Colombia); Gutenberghus Reklame Film
(Denmark); Societe de Publicite S.A.E.
( Egypt ) ; Finlandia Kuva Oy ( Finland ) :
Cinema et Publicite ( France) ; Deutsches Com-
merciale Filmwerbung GmbH ( Germany ) :
Pearl & Dean (Overseas), Ltd. (Great Brit-
ain) ; Bureau voor Theatre Reclame (Hol-
land) ; Blaze Advertising Service (India &
Celon ) ; SIPRA S.p.A. ( Italy ) ; Screens
Advertising Ltd. ( New Zealand ) ; Sverdrup
Dahl A S ( Norway ) ; Belarte ( Portugal ) :
Alexander Films (S.A.) ) PTY ) Ltd. (South
Africa); Movierecord S.A. (Spain); Associa-
tion of Theatre Screen Advertising Companies
( United States of America ) .

1958 Activities: The 5th International Ad-
vertising Film Festival, September 20-25. the
Lido. Venice. Italy. Regular meetings dealing
with problems of international screen advertis-
ing, particularly in the light of the establish-
ment of the European Common Market and
subsequent operation of the Free Trfd?
Araa. 1^'

BOLOGICAL PHOTOGRAPHIC

ASSOCIATION. INC.

Headquarters: Box 1668. Grand Central Post
Office, New York 17, N.Y. (Office of the
Secretary ) .

Officers: Leo C. Massopust, Sr. (School of
Medicine, Marquette University), president;
Verlin Y. Yamamoto ( Medical Instruction
Service, V.A. Administration Center, Des
Moines, Iowa), rice-president ; .Jane H. Waters
(Biological Photographic Association, Inc.).
secretary; Albert Levin (University of Pitts-
burgh, Magee Hospital, Audio-Visual Labora-
tory ), treasurer.

E.\ Officio: Leo C. Massopust, Sr. (School
of Medicine, Marquette University), editor of
Journal; Laurence B. Brown (Harvard School
of Dental Medicine), cliairman. Chapters Com-
mittee; H. Lou Gibson (Eastman Kodak Com-
pany), past-president : 1936-.t~; Warren Stur-
gis ( Sturgis-Grant Productions, Inc.), past-
president: 19.5Jt-.55; C. Graham Eddy i Medical
Illustration Div., Veterans Administration,
Washington, D.C.), past-president: 1952-53.

Directors: Harold C. Caitz (Medical Illustm
tion Service, V.A. Hospital, Buflfalo, N.Y. *
Capt. Stephen P. Dittmann ( Medical Audi(
Visual Dept., Walter Reed Army Institute of
Re.search ) ; John A. Gaughan ( Dept. of Medi-
cal Photography, University of Rochester
Medical Center) ; Robert A. Kolvoord (M. D.
Hospital and Tumor Institute, University of
Texas); David Lubin i Medical Illustration
Lab., V.A. Hospital, Bronx, N.Y'. ) ; Thomas
S. Masterson ( UCLA School of Medicine,
Visual Aids Dept. ) ; Howard E. Tribe ( Div.
of Medical Illustration, University of Utah
College of Medicine ) ; Lloyd E. Varden
iA-1105. 200 E. 66th St.. New York, N.Y'. >.

* * -A-
Membership: The Biological Photographic
Association is composed of medical doctors
engaged in practice and research; photogra-
phers in medical centers, scientific technicians.

* * *

Purpose: Dedicated to the science and tech-
nioues "pertaining to the photographing of
all things which live or which have lived."

s * *

Convention: The 28th Annual Convention
will be he'd August 18-21, 1958, at the Shore-
ham Hotel in Washington, D.C.

•if * *

Official Publication: The Journal of the
Biological Photographic Association. R'

UNIVERSITY FILM
PRODUCERS ASSOCIATION

Office: Of the Secretary, Daisy B. Sickles,
c o Department of Photography, Ohio State
University, Columbus 10, Ohio.

Officers : 0. S. Knudsen ( Iowa State College ) ,
president; Charles N. Hockman (University
of Oklahoma), rice-president; Daisy B. Sick-
les (Ohio State University), secretary; Oscar
E. Patterson ( University of California at Los
Angeles), treasurer.

Committees: Sherman A. Wilson, Curricu-
lum; Stanley E. Nelson. Xomenclaturc ;
Charles N. Hockman, Public Relations; Floyd
G. Walters, Equipment; J. W. Watson, Jr.,
Personnel; James Dunderstadt, Television;
Frank R. Paine. Membership; Robert W.Wag-
ner, Publications; Don G. Williams, Interna-
tional Relations; Frank Neusbaum, Festivals
and Contests; Hugh M. Dix, Distribution; J.
Edward Oglesby and Woodrow Wentzy,
Twelfth Annual Conference.

Publications: The quarterly Journal of the
University Film Producers Association ( sub-
scription to non-members $2.00 per year).
Other special reports and papers published at
intervals for member guidance, including a
recent International Calendar of Film Festi-
vals. The Association is represented annually
Kt Film Festivals and at the International
Sc-hools of Cinema Meetings.

Annual Conference: Twelfth Annual Con-
ference to be held September 1-5, 1958 at Col-
lege Station, South Dakota, with South Dakota
State College as host. Sf

BUSINESS SCREEN MAGAZINE

Missiles ... ?

Missiles can span oceans and continents.
But ideas^good or bad — can travel as f ar . . .

as fast . . . and with equally decisive impact.

The greatest need of a free society is .j

to produce within its ranks men and women who .
can think boldly . . . creatively . . . and constructively.

In this way, as well as through building
our material productive capacity,
America can most effectively strengthen
its arsenal for peace.

COMMUNICATORS
OF IDEAS

■■ ' '-^i.-' -.-■'-..It;

HENRY STRAUSS & CO. . inc.

31 WEST 53RD STREET • NEW YORK 19. N. Y.
PLAZA 7-0651

and communications programs for American Medical Association • An

Telephone & Telegraph

Company • The Ethyl Corporation • The General Electric Company • The Gulf Oil Corporation • The Health Insurance Institute
• The Mutual Benefit Life Insurance Company S The National Association of Manufacturers • Nation's Business Magazine •

al Railroad • The New York Telephone Company

The United States Army.

Box 2408
Gary 5, Indiana

Laboratory
5929 East Dunes
Highway

Telephones

Gary, YEllowstone 8-1114

Chicago, SAginaw 1-4600

FILM ECONOMY

Pictures That Do Their Job

Remain Industry's "Best Buy"

by William J. Ganz*

P conomy! That's the Keynote for 1958.
^--' This year, industry will be specially pres-
sured to keep down costs.

But what is economy? For the purchaser of
a business film it means a picture that does
the job for which it is designed.

Frequently, we in the business film indus-
try read articles in the trade press describing
"How we made our own business film — and
saved!" Track down these stories to their un-
happy endings, however, and you'll find that
all too often "home-made" films are highly
thought of by the amateurs who create them,
but poorly received by the audience for which
presumably they are intended.

Companies experienced in buying films have
learned to regard their producer as a practi-
tioner as ethical and as knowledgeable about
his profession as accountants, lawyers and doc-
tors are about theirs. These firms confide in
their film producer. The result is films that
deliver the message eflfectively and give the
client full value for his money.

Unfortunately, to the economy-minded com-
pany having films made for the first time, and
to the prospective purchaser who has been
"burned" by a poor or mediocre business film
in the past, all film producers are naturally
suspect.

Understandably, it is difficult to gauge a pro-
ducing film-maker's ability before he has done
a job for the prospective purchaser.

That is why your Buyer's Guide to Qualified
Film Producers is a valuable aid to prospec-
tive purchasers of business films. The listed
records are a good gauge of the quality of
producers under consideration. Prospective
film buyers can be sure that the film-producing
firms named in your publication are outfits
with records for delivering films that pay their
way — the kind that are a true economy in 1958
or any time.

•Bill Ganz has headed his own New York studio for the
past 39 years, is one of this industry's experienced vets.

PARTHENON PICTURES
-Hollywood-

A FILM PROGRAM FOR

CONN. GENERAL LIFE

INSURANCE CO.

"OUTSIDE THAT ENVELOPE"

— (Golden Reel '57)— for the em-
ployees who won't read those
booklets; the several benefits of
Group Insurance and Retirement
dramatized in Case Histories, in
an interesting story frame. To
create that "Better Employee
Understanding." Color, 39 min-
utes. (Modern TPS)

* * #

"THE LIFETIME LOOK" — the

same Case Histories, but an en-
tirely new story frame, to show
the employer how his business
can profit from that "Better Em-
ployee Understanding." An
agent's selling tool. Color, 44
minutes. (Modern TPS)

* * *

IN PROCESS — Individualized
adaptations of "Envelope" for C.
G. clients.

* * *

AND A LETTER FROM
CONNECTICUT GENERAL

TO:

Parthenon Pictures,
Hollywood.

Dear Cap:

We sat through the first of the
working showings of OUTSIDE
THAT ENVELOPE today. In the
next few days the entire company
will see it as part of the Home Of-
fice BEU.

It was just like the first time for
me; a tremendously impressive job.

The audience I was with was
probably the most sophisticated,
since it consisted of officers and
supervisors. The laughs were all in
the right places, the attention was
close and the understanding was
high. The new-building replacement
sections looked marvelous and I
think everyone who was there
agrees with the judges who gave it
the Golden Reel.

Thanks once more for an excel-
lent piece of work.

Sincerely.

W. K. Paynter

(Director, Adv. & P.R.)

OTHEH PARTHENON CLIENTS
(PICTURES IN PROGRESS)

American Petroleum Institute

Socony Mobil Oil Company

American Tel. & Tel. Company

and others

PARTHENON PICTURES

Cap Palmer Unit
Documentary Films for Business

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

an international marketing organization

specializing in the film medium

\|;j-*

ALEXANDER FILM CO

One organization

delivering comprehensive service —

writing, producing, distributing

and merchandising

(ilms for any visual selling program.

, industrial film production
s public relations film production

, public relations film distribution
TV film production

, theatre-screen commercial film production
, theatre-screen commercial film distribution

, complete color loborotory focilities

. field merchondising services

Representatives in i\ew York, Detroit,
Cleveland, Chicago, Los Angeles,
San Francisco, Mexico City,
San Juan ami 100 other cities.

COIORAOO SPRINGS, COIORAOO

NUMBER 1 • VOLUME 19 • 1958

One Call for all You Need

LIGHTING EQUIPMENT RENTALS

ANYTIME, ANYVYHERE

For quick service, expert advice
and one low price for equipment,

installation and removal, call on
one of the nation's largest suppliers
of temporary lighting facilities —
Jack Frost. His lighting equipment

inventory is unexcelled. Below are
just a few of the many items

availahle for quick delivery
whenever and wherever needed.

LIGHTING

Complete M. R. Incandescent Equipment

M. R. Intensity Arc Equipment

Dimmer Equipment 250 W-10,OOOW

Diffusion

Scoops

Reflectors

Bullboards

Cable

PORTABLE POWER
EQUIPMENT

AC and DC Generators 15 Amps to 1500 Amps

(Truck or Caster-mounted)
Portable Transformers— Dry and Oil
Portable Substations

DOLLIES

Fearless and
Raby Panoram
Dollies
Crab and
Western
Dollies

GRIP
EQUIPMENT

MacTon Turntable
for Cars and
Displays

Mole Richardson

Boom and

Perambulator

Parallels

Ladders and Steps

Scrims and Flogs

Dots and Stands

Write or Wire

for
Catalog and

FREE
ESTIMATES!

JACK A. FROST

Dept. BS
234 Piquette Ave., Detroit 2, Mich.

SIGHT & SDimD

Bell System Premieres
"Unchained Goddess" on TV

r /"/;(' Lliuiiainecl Goddess, the
fourth in the Bell System's Science
Series, had its nationwide premiere
in color over NBC Television on
February 12th. The last of four
films produced for Bell by Acad-
emy Award winner Frank Capra.
the hour-long production features
Richard Carlson (who also di-
rected the film ) as "Fiction Writer"
and Dr. Frank Baxter as "Dr. Re-
search," in the story of weather.
In the cast of animated charac-
ters (supplied by Shamus Culhane
Productions) are Meteora, God-
dess of Weather, and her court,
consisting of Thor (thunder),
Boreas (wind), the Three Marutas
(rain, snow, and hail), and Cirrus
(clouds).

Tells Story of Weather

Following the pattern of Bell's
three previous science films. Our
Mr. Sim, Heiiio the Magfiificent,
and The Strange Case of the
Cosmic Rays, the story of weather
is told in terms of its effect on
mankind, the scientific knowledge
gained by research and observa-
tion, its action and causes, methods
of prediction, and the progress be-
ing made in attempts to control it.
Animation is used to simplify com-
plicated scientific concepts and
humanize abstract terms and ideas.
Dramatic concept is supplied by
Fiction Writer and Dr. Research
deals with the scientific knowl-
edge and data.

The action of wind and its for-
mation, clouds and rain, snow and
hail, lightning and thunder, are all
pictured and discussed. How
weather scientists collect data, ana-
lyze and study it for accurate pre-
dictions, track tornados and hurri-
canes, and attempt to control the
actions of all factors making up
bad weather, lack of rain, heavy
snows, etc., are amply featured.

How to Borrow This Film

Immediately after its TV pres-
entation, 16mm prints were de-
posited in local Bell Telephone
Company business offices for use
by schools and other organizations
on a free loan basis. Requests for
prints should be directed to the at-
tention of the local Manager or
i:)irector of Public Relations, f^

Index of Sponsored Films

• A complete listing of all films
featured in Busines.s Screen dur-
ing 1957 will appear in the next

issue. No. 2, I95S. i'^

Calvin 16mm Workshop in
Session from March 17-19

ir The Calvin Company has an-
nounced the presentation of an-
other 16nim Motion Picture Pro-
duction Workshop, to be held on
their sound stages on Monday,
Tuesday and Wednesday, March
17 through 19, in Kansas City,
Missouri. The workshop will con-
sist of special sessions in addition
to the Calvin staff screen talks on
various phases of 16mm film pro-
duction.

Included in the special sessions
are discussions and demonstra-
tions of problems of producing
wildlife films, led by Charles W.
Schwartz of the Missouri Conser-
vation Commission and of prob-
lems and results achieved in mis-
sile and rocket photography pre-
sented by Air Force personnel.

A visual presentation on Com-
munications will be made by either
Joseph W. Coffman, president, or I
Larry K. Hamilton, vice-president, i
of the Tecnifax Corporation. Also >
to be presented is a showing of
notable and recent 16mm films. i

There is no registration fee or
obligation for attending the ses- 1
sions. Those wishing to partici- '
pate are asked only to arrange j
their own transportation and hotel |
reservations. The Calvin Com- ;
pany will be happy to send com- ■
plete details to anyone inte-ested. •

FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS

ills berg wl

Tplete production servi

offers

animation
slide films
titles
telops
flip cards

lettering

layout

maps

backgrounds

retouching

color correction of
packaged products

a wide
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of type for

hot press titles

type catalogue
on request

421 WEST 54th STREET, NEW YORK 19,N.Y.
PLAZA 7-1525

BUSINESS SCREEN MAGAZINE

And THE COMBINATION "^^^ ^^ F Packaged programs
for SALES and TRAINING... combining film production
and film utilization, using the new Xm Repeater
Projector, with exclusive "lift off" magazine!

MEMBER

SOUND MASTERS

165 WEST 46TH STREET, N.Y. 36, N.Y. PLAZA 7-6600

OF NEW YORK

SOCIETY OF MOTION PICTURE AND

TELEVISION ENGINEERS

Office: 55 West 42nd Street, New York 36,
N.Y.

Officers: Barton Kreuzer (Director, Product
Planning, Eadio Corporation of America),
president; Norwood L. Simmons (Eastman
Kodak Company), executii'e vice-president;
Dr. John G. Frayne (Westrex Corporation),
past president; Axel G. Jensen (Bell Telephone
Laboratories), engineering vice-president;
Glenn E. Matthews (Eastman Kodak Com-
pany), editorial vice-president; John W. Serv-
ies (National Theatre Supply), financial vice-
president; G. Carleton Hunt (General Film
Laboratories'!, convention vice-president ;
Ethan M. Stifle (Eastman Kodak Company).
sections vice-president; Wilton R. Holm ( E. I.
du Pont de Nemours & Co., Inc.) ; secretarii;
Reid H. Ray (Reid H. Ray Film Industries,
Inc.), treasurer; Charles S. Stodter, executive
secretary.

Local Section Chairmen (for contact) :
Atlanta— B. M. Loden, Box .37, North Side
Branch, Atlanta, Ga.; Canadian — R. J.
Beaudry (Shelly Films, Ltd.), Toronto, On-
tario; Chicago — Howard H. Brauer, Box 430,
Evanston. 111.; Dallas-Fort Worth— R. K.
Keitz (Keitz & Herndon), 7123 Westbrook
Lane, Dallas, Tex.; Hollywood — John W.
DuVall. 1429 Cartwright, North Hollywood,
Calif.; New York— Burton F. Perry, 5 Hilltop
Road, Port Washington, N.Y.: Rochester — T.
Gentry Veal, 81 Shellwood Drive, Rochester,
N.Y.; San Francisco— Werner H. Ruhl, 415
Molimo Drive, San Francisco, Calif.; Wash-

PROFESSIONAL FILM
AND TELEVISION GROUPS

(also see pages 33, 34, 42, 86, 88, 90)

ington, D.C. — James A. Barker ( Capitol Film
Laboratories), 1005 Fairview Ave., N.E.,
Washington, D.C.

Purpose: The Society works toward the im-
provement, along technical lines, of film pro-
duction and e.xhibition, television and equip-
ment and film manufacture. Published reports,
standards and specifications are made available
through the Society and derive fi'om the work
of various committees.

Conventions: 83rd Semi-Annual Convention,
April 21-26, Ambassador Hotel, Los Angeles,
Calif.; 84th Semi-Annual Convention, Oct.
20-24, Sheraton-Cadillac Hotel, Detroit, Mich.

NATIONAL TELEVISION FILM
COUNCIL: NEW YORK CITY

Office: 1639 Broadway, New York 19, N.Y.

Phone: COlumbus 5-0756.

Chief Officer: Robert Gross (American Film
Producers), president.

E.xecutive Secretary: Bernie Haber (Batten,
Barton, Durstine & Osborn).

Meetings: The Council meets on the fourth
Thursday of each month (except July and

August) in New York City, where its active
membership is primarily located.

Activities: Quarterly forums on subjects of
industry-wide interest; symposiums on tele-
vision-film problems; talks by members and
guest speakers ; annual awards to outstanding
TV-film personalities in recognition of their
encouragement of the use of film on TV.

Purposes: To act as "United Nations" of the
TV-film industi-y, providing a clearing house
for all segments of the trade and a place for
solving mutual industry problems ; to improve
technical and commercial operations in TV-
film broadcasting; to provide a means for
various segments of the industry to settle
differences through amicable compromise and
cooperation. ^

INDUSTRY FILM
PRODUCERS ASSOCIATION

Office: Membersliip Committee Chairman H.
Eugene Burson, Jr., Hughes Aircraft Co.,
Supervisor, Systems Film Group, Room 1119,
Bldg. 12, Hughes Aircraft Co., Culver City.
California.

Officers : Daniel D. Downer ( Aerojet General
Corp.), president; Jay E. Gordon (Autonetics,
Div. of North American Aviation), vice-presi- ■
dent; Robert J. Gunther (North American
Aviation), secretary; Julian D. Ely (Lockheed!
Aircraft Corp.), treasurer.
Committees: Program — Rudolph Carlson
(Northrop Aircraft, Inc.); Standard.s — John
D. Rogers (Autonetics); Publicity — Betty J.
Williams (Lockheed Aircraft Corp.) . ^Sf

DilTfoNARY- "COMPREHENSIVE: LARGE IN SCOPE AND HAVING THE POWER OF FULL UNDERSTANDING."

C^omprelteniive .Jiervice" is dei/oted to the ZJ-uil Mnderilandin^ of our customers' needi and problems."

"27TH YEAR OF SERVICE TO THE USER OF MOTION PICTURES'

REELS • CANS
SHIPPING CASES

* A A
MOTION PICTURE i

EQUIPMENT (
ACCESSORIES

* -ft *

DISTRIBUTOR OF S

GOLDBERG BROS. |

PRODUCTS J

COMPREHENSIVE

FILMTREAT

REJUVENATION OF

16MM a 3SMM FILM

COMPREHENSIVE SERVICE CORPORATION

CALIFORNIA BRANCH

6674 SANTA MONICA BLVD.

LOS ANGELES 38

245 WEST 55TH STREET
NEW YORK 19, N. Y.

BUSINESS SCREEN MAGAZINE

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^0^ p/r7z^^£r >iMffD ro qu results

Aiming pictures to get results for clients * is a business in
itself, requiring specialized personnel, complete facilities
and all of the more than 25 years of experience we offer
for your next assignment.

Every sponsored motion picture, to be successful, must
be custom-made for the exact pmpose intended. Whether
in the vital business of today's selling needs, or to create

a better climate for management, to help develop inspired
interest of young people in the opportimities of totnorrow
. . . YOUR next picture is OUR most important.

*General Electric, Ford, IBM, General Motors, Kraft Foods,
International Paper, Richfield Oil, American Meat Institute,
Hotpoint, Chamber of Commerce of U. S., Moore Business
Forms, Chrysler, Etc.

P.S. Write today on your letterhead for a previeiv print of "COMING ATTRACTIONS' OUR story on 16mm sound film.

STUDIOS, INC. ^^

5631 Hollywood Blvd., Hollywood 28, Calif. Phone; HOIIywood 7-6126
CHICAGO: 2103 Orrington Ave., Evanston. Phone: DA 8-7236

NUMBER 1

VOLUME 19

1958

AUDIO-VISUAL COMMISSION ON

PUBLIC INFORMATION

Office: Room 2230, 250 West 57th Street.
New York 19, N.Y.

Officers: Harold E. Hill (National Associa-
tion of Educational Broadcasters, Urbana.
Hlinois), cliairmaii; Charles F. Schuller
(Audio-Visual Center, Michigan State Univer-
sity, East Lansing, Michigan), vice-chairman;
Emily S. Jones (Educational Film Library
Association, New York, N.Y.), secretary.

Executive Committee (in addition to offi-
cers) : Anna L. Hyer (Department of Audio-
Visual Instruction, NEA, Washington, B.C. ) ;
Don White (National Audio-Visual Associa-
tion, Fairfax, Virginia).

* * *

Purpose: A joint committee of nine national
organizations concerned with the improvement
of instruction through wider and better use
of audio-visual materials and methods. The
Commission has prepared and distributed
several publications including "Telling Your
A-V Story," "Gateway to Learning," and "A
Crisis in Education." Currently to be re-
leased is The Case of the CurioH.-< Citizen, a
color slidefilm tape recorded presentation of
a good audio-visual program in action.

Special Projects : Among projects in process
are a special bulletin for school administrators,
a folding piece on "Audio-Visual Facilities
for New School Buildings," "A-V on the Air,"
a booklet for audio-visual directors interested
in using radio and TV facilities, and a series
■of taped radio broadcasts. A series of articles
prepared for the Commission will appear in
the April issue of "Better Schools." 1^'

AUDIO-VISUAL SERVICE COMMITTEE

OF THE ASSOCIATION OF NATIONAL
ADVERTISERS, INC.

AUDIO-VISUAL GROUP

Office: 155 East 44th Street, New York 17.
N.Y.

OFFirER.s: Paul B. West, president; Lowell
McElroy, vice-president; Herbert A. Ahlgren,
administrative secretary, Attdio-Visval Service
Committee.

Membership: Willis H. Pratt, -Jr. (American
Telephone & Telegraph Company), chairman;
W. M. Bastable (Swift & Company) ; F. G.
Beach (^ Remington Rand Division, Sperry
Rand Corporation ) : Leo P.eebe ( Ford Motor
Company) ; Eyre Branch (Standard Oil Com-
pany of New Jersey) ; George J. Dorman
(United States Steel Corporation); Robert
DanieLson (Encyclopaedia Britannica Films,
Inc.) ; Harold F. Driscoll (Bell & Howell Com-
pany) ; Agnew Fisher (Trans World Airlines,
Inc.) ; John Flory (Eastman Kodak Com-
pany) ; John Ford (General Motors Corpora-
tion) ; William Hazel (Standard Brands In-
corporated) ; J. W. King (American Can
Company) ; John T. Madden. Jr. (Seagram-
Distillers Company); Kenneth Penney (Min-
nesota Mining & Manufacturing Company i ;
O. H. Peterson (Standard Oil Company of In-
diana) ; H. A. Richmond (Metropolitan Life
Insurance Company); Frank Rollins (E. R.

NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD

(also see pages 33, 34, 40, 86 a)id 88)
Squibb & Sons Division, Olin Mathieson
Chemical Coi-poration) ; Virgil Simpson (E. I.
du Pont de Nemours & Co., Inc.) ; Stanley F.
Withe (Aetna Casualty & Surety Company).

* * *
Purpose: The Committee initiates and e.\-
ecutes projects which will provide the 612
Audio-Visual Group members with cost, tech-
nical, distribution and other information about
business films and related audio-vi.sual mate-
rials.

The Committee has recently completed and
distributed a report entitled "Responsibilities
of the Film Producer and Sponsor." This re-
port, which pi-esents a comprehensive analysis
of sponsor and producer responsibilities in
the planning and production of non-theatrical
films, is designed to assist both the producer
and sponsor to reach a better understanding
and to secure a more satisfactory product.

Current projects of the Committee include
the preparation of an A.N. A. Audio-Visual
Handbook, a report on the use of Business
Films on Television, and the establishment of
an ANA Audio-Visual Clinic to review mem-
ber films and advise on production and distri-
bution problems.

AUDIO-VISUAL CONFERENCE OF
MEDICAL AND ALLIED SCIENCES

Officers: Daryl L. Miller (Assistant Director
of Motion Pictures and Medical Television,
American Medical Association), cliairman pro
tern; Dr. Donald A. Washburn (Director,
Bureau of Library and Indexing Service.
American Dental Association), r'ice-chairman
pro tern; Audrey Skaife (Administrative
Assistant, Medical Audio-Visual Institute,
Association of American Medical Colleges,
2530 North Ridge Avenue, Evanston. Illinois),
secretary-treasm-er pro tern.

Membership: Medical, dental and allied agen-
cies.

Purpose: To exchange information regarding
programs of the member organizations; to
discover, collect, disseminate and e.xchange
descriptive and evaluative information on
audio-visual media as related to their applica-
tion to education in the medical and allied
sciences.

Annual Conference: Held during the Na-
tional Audio-Visual Association Convention in
Chicago.

INDUSTRIAL AUDIO-VISUAL

ASSOCIATION

Founded, 1946

Office (of the Secretary) : Alan W. Morrison,
Socony Mobil Oil Company, Inc., 150 East
42nd Street, New York 17, N.Y.

Officers: Frank S. Rollins (E. R. Squibb &

Sons), President; Frank B. Greenleaf (U. S.
Steel Corp. Subsidiaries), First Vice-Presi-
dent; John T. Hawkinson (Illinois Central
Railroad Company), Second Vice-President;
Charles B. Gunn ( New York, New Haven &
Hartford Railroad), Treasnrer; Alan W. Mor-
rison (Socony Mobil Oil Company, Inc.),
Secretary; Raymond W. Roth ( U. S. Steel
Corporation), Assistant Secretary.

Principal Committees and Chairmen
Membership: Stanley W. Puddiford (Michi-
gan Bell Telephone Company), Chairtnan;
Marshall F. Hosp (General Mills, Inc.), Pro-
f/ram chairman — Western; Don Y. Pendas
(Charles Pfizer & Company), Program cliair-
man — Eastern; Bernard A. Bailey (Mytinger
& Casselberry ) , Publicity cliairman; Roy R.
Mumma (U. S. Steel Corporation), Technical
chairynan; W. B. Reynolds (Ohio Bell Tele-
phone Company), Constitution chairman;
James Craig (General Motors Corporation),
Historian; William B. Cox (Santa Fe Rail-
way), Past President chairman.

Purpose: To study all means of audio-visual
communications including creation, produc-
tion, appreciation, use and distribution; to
promote better standards and equipment and
to establish a high concept of ethics in the
relations of members with associated interests.

Annual National Meeting: April 29. .30 and
May 1, 1958, Minneapolis, Minn. (Members
only, but qualified guests from sponsoring
companies may apply to the Secretary for
admission) .

NATIONAL VISUAL PRESENTATION
ASSOCIATION. INC.

For Information : Write to Norman Bebell,
secretary-treasurer, or Phil Patterson, pro-
gram chairman, at: Post Office Box 14. Old
Chelsea Station, New York 11, N.Y.

Officers: Jacques Megroz (Life Magazine),
■president; Philip E. Dodge (F. W. Dodge Cor-
poration ) , vice-president (user) ; Charles Corn
(Admaster Prints, Inc.), vice-president
I trade); Norman L. Bebell (Bebell & Bebell
Color Labs.), secretary-treasurer.

C'lMMiTTEE Chairmen: Theodore N. Trett
(Direct Advertising Associates), membership
cliairman; Phil Patterson (Sales Management
Magazine), program chairman; C. C. Sheppard
( Woi-thington Corp.). Day of Visual Presenta-
tion chairman.

Board of Directors: Phil Patterson (Sales
Management Magazine ) ; Dr. Robert Cantor
(Ronson Corp.) ; Jeanne P. Conlon (Crawford,
Immig and Landis); Janet R. Wilkins (Na-
tional Association of Manufacturers) ; Theo-
dore N. Trett (Direct Advertising Asso-
ciates) ; Renita Johnson (Design Lab.) : C.
C. Sheppard (Worthington Corp.); Porter
Henry (Porter Henry & Co.); Lou Kaye
(Sloves Mechanical Binding Co.); Charles
Behymer (H. D. Rose & Co., Inc.).
Purpose; To encourage better selling through
better methods.

Meetings: Luncheon meetings are held once
a month at Toots Shor's, 51 West 51st Street,
New York City.

Annual Awards Competition; Day of Vis-
ual Presentation : To be held next fall, 1958.
Date and entrv deadlines to be announced.

BUSINESS SCREEN MAGAZINE

It's

the

picture

that

counts

MOTION PICTURE

(20 to 30 minutes)

currently

in produciion

for:

American Physical
Therapy Associatio

Chemstrand
Corporation

Eli Lilly and Compon

Ford Motor Compan)

General Motors
Corporation

Kaiser Aluminum
& Chemical Corp.

Monsanto Chemical
Company

New York Central
Railroad

Remington Arms
Company, Inc.

Reynolds Metals Co.

U. S. Air Force

U. S. Army

PRODUCTIONS, ii

15 EAST 53rd STRE

NEW YORK 22
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SHORT & SWEET

THE FLIP-TOP stars at desk-side sales
presentations. Dramatically tells a hard-sell
story without mess or set-up time, without room
darkening. Record and film simply slide into slots.
Polacoat rear-projection screen for startling clarity
in color or black-and-white. Top voice fidelity.

FULLY AUTOMATIC

THE MICROMATIC is the industry's

standard for quality and performance.

Film advances automatically — always

on cue— triggered by standard 30-50

impulse. DuKane "Redi-Wind" eliminates

film rewinding forever! Shadow-bo.i screen

built into carrying case, plus plenty of

power for big-screen projection.

AUDITORIUM SIZE POWER

THE AUDITORIUM COMBINATION brings
you fully automatic sound slidefilm projection.
The high powered projector with 1200-watt
capacity combined with the high powered
auditorium sound unit produces large, brilliant
pictures and fills any auditorium with .sound.
Entire combination packs into two compact,
attractive carrying cases.

There's a DuKane sound slidefilm projector especially made
to bring your message to any audience, from one to thousands!
DuKane's top quality and rugged dependability give you
sparkling pictures and bell-clear sound, now and for many years
of hard use. Simple to operate, even by inexperienced personnel.
For a demonstration in your own office, send in the coupon.

CORPORATION

DuKane Corporation, Dept. BS-28 , St. Charles, Illinois

I am intr-rpsted in iParninK morn ahoul DuKani- sound slidefilrr
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NAME

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ADDRESS—

CITY

MnnsantD Aids Science Education

1 6mm Release of Televised "Conquest" Series Begins
With Three-Part Film to Motivate Young Scientists

DUKANE products are sold and serviced by a nation-wide network of audio-visual experts

ii Monsanto Chemical Company,
through their film distribution
agency. Modern Talking Picture
Service, Inc., have announced the
release of the 60-minute film. Con-
quest No. 1, first of the com-
pany's current Television Science
Series, for general distribution to
high schools and interested adult
groups on a free-loan basis.

Produced by CBS Television and
telecast nationally on time paid
for by Monsanto as a public ser-
vice, the series has been widely
acclaimed by critics of such papers
as the New York Herald-Tribune,
the Philadelphia Inquirer, the
Washington Post and Times Herald
as one of the best presentations of
scientific facts and data now on
television. The series was plan-
ned with the advice of the Ameri-
can Association for the Advance-
ment of Science, The National
Academy of Sciences, and the Na-
tional Research Council.

"The Edge of Life"

Complete with commercials,
which are extensions of the scien-
tific theme of the film. Conquest
No. 1 is subdivided into three
sequences of action. The first.
The Edge of Life, pictures the
world of micro and submicro-
organisms through the eyes of a
powerful electron microscope.
Wobbly, shapeless viruses through
which man discovers the secrets
of life, and the frightening action
of cancer cells at work are dra-
matically exposed.

Knowledge from Sea Floor

The second phase. The Ocean's
Bottom, takes the viewer to the
floor of the sea, along the valleys
and peaks of its floor. The knowl-
edge gained from this craggy bed
hints to scientists that a great ice
cap could cover most of the pop-
ulated earth in a few years rather
than the centuries originally be-
lieved. In the last sequence. The
Edge of Space, the blackness of
the void and the brightness of our
world in it are shown through the
rocket camera's eyes.

Eric Sevaried, Director of NBC's
News Bureau, narrates the pro-
gram. In the final moments, he
and two leading scientists stress
the urgent need, through their dis-
cussion on the state of science in
Russia and the U.S., for a genera-

tion of young scientists developed
in a climate of intellectual freedom.
Prints are available from Modem
Talking Picture Service, Inc., 45
Rockefeller Plaza, New York 20,
N.Y. They request a month's
advance notice prior to the book-
ing date. Prints will be scheduled
by their regional exchanges nearest
the user.

* :): *

Illinois Welfare Dept. Holds
Film Conference in Chicago

■jV Featuring motion pictures on
mental health, a one-day film con-
ference for some 250 representa-
tives of Chicago labor, manage-
ment and religious groups was
sponsored by the Illinois Depart-
ment of Public Welfare in Chi-
cago's Congress Hotel, January 31.

The purpose of the conference
was to acquaint group representa-
tives with the availability of Wel-
fare Department films for use in
their own organizational programs.
Because of the response from at-
tending representatives, the Wel-
fare Department plans to conduct
conferences annually — or possibly
semi-annually on a sectional basis.

Films were shown in morning
and afternoon sessions at the con-
ference. Relating to various as-
pects of mental health, the films
included: Anger at Work, Person
to Person Commimication, Mr.
Findley's Feeling, Boy with a
Knife, and The Family Circus.
Also shown was a filmstrip on the
volunteer services of the Illinois
Department of Welfare. A dis-
cussion period followed each film
presentation.

As Ye Sow, a film depicting the
care of the mentally disturbed in
Illinois State Mental Hospitals, was
presented at a conference luncheon
meeting addressed by Dr. Otto L.
Bettag, M.D., director of the
Department of Welfare. W

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165 WEST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF.

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The above 10 points give a quick picture of the
advanced features you should expect in a modern
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aU of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.

Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.

Victor was first to develop 16 mm projectors
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ANIMATOGRAPH CORPORATION
EST. 1910

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PLAINVILLE. CONNECTICUT

THE LOGIC
of Film Results

by Thomas J. Barbre*

IF YOU HAVE a prospective cli-
ent who looks upon you, the
motion picture producer, as a sort
of animated portrait photographer,
you'd better change his thinking or
get yourself another client.

We are not still-life shutter
jockeys. We are experts in the
matter of knowing what keeps
motion picture audiences glued to
their seats and what bores them
near to tears. Most of us have
devoted our lives to the business.
The best of us has produced a
lemon or two.

Staying out of the lemon busi-
ness is, of course, our first order
of business. We at Barbre Pro-
ductions have a method which we
think works pretty well. Cer-
tainly we are not unique.

The first thing we do is to try
and sell ourselves to the client, not
by any high-pressure huckstering,
but by means of thoughtful, well
considered logic. We establish
ourselves in much the same light
as the client's lawyer, his doctor,
or his insurance counsellor.

We try to ascertain ( 1 ) what is
the story the picture is to tell, (2)
what is the purpose the picture
is to accomplish, and (3) to what
audience or audiences the picture
must appeal.

Given these facts, we submit an
outline. At an outline conference,
perhaps the most crucial in all
negotiations, we draw out the client
as to his ideas of what should be
presented within the context of the
three points above.

If we cannot agree with him, we
tell him so, and we tell him why.
We feel that a poor picture will
harm us as much as it will him.
We have been thanked more than
once for thus guiding the course
of a picture.

If the client insists on leaving
in the lemon extract, we do so,
ever so sadly. The client usually
sees the error in time for a revi-
sion job before final recording.
« * «

*Mr. Barbie is head of Ihe Denver film
oigiini/ation ihat bears his name. Found-
ed in liMO. Barbre I'rocUictions now oc-
cupies a modern studio building recently
completed in this important, growing
center of niounlain stales iiuliislry and
agriculiuic.

BUSINESS SCREEN MAGAZINE

what

does it take
to ignite
a critic?

A scene from "Energeticaliy Yours." a humorous color film

about mankind and energy. A Transfilm Production, designed

by Ronald Searle for Standard Oil Company (New Jersey)

VV ENORMOUSLY IMAGINATIVE"-New York Herald Tribune :{« "TRULY A MASTERPIECE"-New York Daily News *
"SUPER-SOPHISTICATED"-Pittsburgh Post Gazette Jjc "BRILLIANT'-Atlanta Journal i^: "WONDERFUL SATIRE"-Boston
Herald ^ "A LITTLE CLASSIC'-Philadelphia Bulletin ^ "UTTERLY CHARMING"-San Diego Union^^ and scores more.

'Energetically Yours" has received more critical acclaim — including a spread in LIFE-
than any other sponsored motion picture this year.

What did it take to produce a film like this? The same talent and technical
skill that goes into every Transfilm production.

nmB

Each job is an important job at Transfilm.

Why not consult us about your next film?

PRODUCERS OF QUALITY FILMS TO FIT EVERY BUDGET
EAST: 35 WEST 45th STREET, NEW YORK 36, N.Y, | |^f^ MIDWEST: THE CARLTON HOUSE. PITTSBURGH 19. PA.

NUMBER 1 . VOLUME 19 • 1951

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upon request. Call ENright 9-1300 collect, or write:

f ilmsownds, inc.

105 East 106th Street, New York 29, N. Y.

Ihe Praducer's View

by Nathan Zucker, President

Film Producers Association of New York

/^ NE OF THE Problems we continually face in our industry
^"^^ is that of trying to find the proper language to describe
new techniques, functions and concepts.

For example, we have no words in "communications" to
distinguish properly between the device, either mechanical
or electronic, and the art. Television, film, tape are
transmission or transcription devices. Their skillful use
to inspire, instruct, or inform can be described as communication.

I qualify this last statement because here, too, we often
confuse communication with propaganda.
We disregard all of our motivational and educational
experience if we believe we communicate with people by
telling them or persuading them. We achieve a state of
communication with people when they participate in the
process of exchange of ideas or emotions.

All this is by way of leading up to the fact that "producer"
is a cloak of many colors that covers many functions as
well as individuals and organizations. It can describe a function
and a business enterprise. It can apply to both the concept
of creative catalyst and the responsibility of getting a job done.

We at the Film Producers Association of New York, with a
membership of thirty-five producing companies, have had
to define what we mean by a producer. This doesn't
mean that we disagree with all other variations on the theme,
but, as in viewing some kinds of contemporary art, one
has to draw the line somewhere.

The film producer is a responsible organization whose primary
business is the production of motion pictures. This
organization must have been in business for at least a year
and in its application for membership in the FPA must submit
evidence of its creative and technical competence and of its
financial responsibility. Membership involves adherence
to a code of ethics.

We who are engaged in the sponsored film field have been
merchandising, on the part of our clients, confidence, quality,
services and responsibility. It would seem that our clients
have a reasonable right to expect the same qualities
from their suppliers.

This does not mean that we want to minimize the creative
function of the producer in communications. But the
many services related to this function must be done well and
with responsibility.

Our industry is growing. Like our clients, we have a
past, present, and a future.

BUSINESS SCREEN MAGAZINE

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WRITE FOR COMPLETE LITERATURE

We Have What Business IVegiIs

Producer Leadership With Unity Can Make a Real Contributloi

by L. Mercer Francisco
President, American Association of Film Producers

^>i

S. G. SALTZMAN, INC.

SALES DISTRIBUTORS for CAESAR MANUFACTURING, INC.
480 lexlnglon Avenue, New York 17, N. Y.

MARKETING, PRODUCTION. AD-
MINISTRATION — these and
other activities present increasingly
difficult problems to the Manage-
ment of today's large business
organization.

The toughest of all these tough
problems is universally conceded
to be those involving the human
factor in business. The larger the
organization the more complex
such problems are.

In its attack upon these prob-
lems, the Management of modern
business has, since only World
War II, given more attention to
"human relations" than have all
the conquerors and kings, and all
the captains of industry and mer-
chant princes, in all past history.

The Key Is Communication

The key to successful "rela-
tions" — customer, public, indus-
trial, trade, employee, community,
governmental, or what — has
proved more and more to be in
effective communication.

Witness the growing interest in
semujitics and empathy — two
words that, up till a few years ago,
were found only in unabridged dic-
tionaries. Today they are bandied
about in many a business confer-
ence. And the increasing use of
the conference is itself, recognition
of the need for communication —
the need to understand and to be
understood.

To achieve better communica-
tion in business. Management is
turning with increasing confidence
to the use of films, of one form or
other, since films have proved to
be the instrument without equal
for disseminating information, for
inducing thinking, and for influenc-
ing emotions and behavior.

Management Would Invent It

Films, particularly sound films,
as an instrument of communica-
tion, meet so effectively and so
efficiently the needs of today's
large scale business organization
that, if they did not already exist.
Research and Development engi-
neers would undoubtedly be set to
work inventing them for Manage-
ment's use.

If the Management of the busi-
ness enterprise or other institution
faced with communication prob-
lems has not made as much use of
the film as its values warrant, it is

because the skilled practitioners in
film making have not adequately
explained those values. The task
of winning a place for the film as
an instrument of communication
equal to that enjoyed by the oral
and written word, is, however a
herculean task and one with which
no single film producer can hope
to cope with complete success.

Three Areas for Cooperation

He needs help! Help in the
form of the collective effort of all
professional film producers work-
ing in collaboration in behalf of the
filmic medium rather than in hot
competition for film orders. That
effort should be directed along
three basic lines:

First, .studying the intrinsic na-
ture of the sound film as an instru-
ment of communication, to the end
that its myriad elements may be
used to increase the already extra-
ordinary effectiveness of the
medium.

Second, striving to promote har-
monious relations between pro-
ducer and producer as well as
between producer and sponsor, to
the end that the ethical standards
of the industry may approach those
of the professions.

Use the Medium Itself

Third, using the film itself, and
all other media of communication,
for promoting a better understand-
ing of the nature and uses of the
film, on the part of producers and
sponsors alike, to the end that the
use of films may become as stand-
ard a part of the business operation
as advertising, personal sellini',,
sales promotion, merchandising,
and public relations.

Professional film producers, by
working together can, without
question, achieve these objectives
to a far greater degree and in much
less time than they have been
gained to date by producers going
their separate ways. In such col-
lective eft'ort it is definitely true
that the whole is greater than the
sum of its parts! ^

Editor's Note: Mr. Francisco,
with several decades of profes-
sional experience as senior execu-
tive of leading film companies and
head of his own Chicago concern.
was recently re-elected head of the
American Association of Film
Producers for the 1958 term. ©■

BUSINESS SCKEEN MAGAZINE

Boston
Film Festival

Edinburgh
Film Festival

Golden Reel
Film Festival

Harrogate
Film Festival

Rome
Film Festival

Scholastic

Teacher

Film Festival

Stamford
Film Festival

Venice
Film Festival

<>i^^'

"V^^-^'

ff..

tangible

results in sales

and good will paid
for the picture
many times over.-^-

KNICKERBOCKER

PRODUCTIONS, INCORPORATED

1600 Broadway, New York 19, N.Y
Telephone: Circle 5-6710

NUMBER 1 • VOLUME 19 • 1958

YOU CAN'T POUR KNOWLEDGE

into the mind of a student like milk out of a pitcher. Learn-
ing requires motivation and participation, and educators
have found that for the absorption and retention of infor-
mation the silent filmstrip is an outstanding teaching tool.

Silent filmstrips, by their nature, compel the student to
inquire and to think. They combine visual and intellectual
stimulation v/ith such effectiveness that today filmstrip
projectors outnumber motion picture projectors almost
two-to-one in American schools.

Using the filmstrip medium, your budget will
reach an audience twenty times as large as the
same amount of money spent on a motion picture.

With a stafF of fourteen specialists, Filmfox has produced
more than 1000 filmstrips. This background of experience
and the best equipment in the industry is available to you
if you have a message to convey to America's youth.

FILMFAX PRODUCTIONS, INC.

Office
10 EAST 43rd STREET
NEW YORK 17, N. Y.

Studio

STATION PLAZA

BEDFORD HILLS, N. Y.

WoRivSHOP PLANNERS (left to right) L. Paul Flory, assi. chief; C. Graham
Eddy, chief. Medical Illustration Div., Veterans Administration: Neal
Keehn, Calvin Co. vice-pres.; Dr. David Ruhe, audio-visual director,
Kansas University Medical School.

Medical Film Workshop at
Calvin Week of April 14th

w The Calvin Company has an-
nounced their plans to again assist
in the presentation of a special-
subject motion picture Workshop
in the fields of health and medi-
cine.

The Second Annual Medical
Motion Picture Production Work-
shop will be held during the week
of April 14th in Kansas City, Mis-
souri. Consisting of three days of
small group workshop sessions,
talks, and demonstrations, it will
end with a Workshop banquet.
The total fee for participation will
be $60.00, including a banquet..

Anyone interested in this subject
is welcomed. Contact the Calvin
Company, 1105 Truman Road,
Kansas City, Missouri for complete
details on the program and for
registration. ^

Dental & X-Ray Techniques
Shown Via Closed-Circuit

i^ Dental surgery and X-Ray tech-
nique, demonstrations emanating
from Walter Reed Army Medical
Center in Washington, D. C. were
presented to medical audiences in
Chicago recently via closed-circuit
television.

The suruical technique demon-

strations were telecast in color and
shown to the Chicago sessions on
big screens through the facilities
of Closedcircuit Telecasting Sys-
tem, Inc., New York City.

On January 29, a 4-hour close-
up-camera demonstration of den-
tal surgery at Walter Reed Hos-
pital was beamed to 850 dental
students and faculty members of
the Northwestern University Den-
tal School in Chicago. A two-way
audio-hook-up enabled the North-
western audience to discuss the
presentation with the participating
dental surgeons at Walter Reed.

On February 8, the latest X-Ray
techniques were colorcast from
Walter Reed to more than 400
radiologists attending the three-
day convention of The American
College of Radiology in Chicago's
Drake Hotel.

The Washington - Chicago
closed circuit visualizations fol-
lowed the linking of Washington
and New York City for a medical
demonstration on December 12,
1957. In this instance, CTS tele-
vised a demonstration of mouth
surgery and tooth repair at Walter
Reed Hospital to an audience of
1,700 dentists at the Greater New
York Dental Meeting in the Stat-
ler Hotel. *

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BUSINESS SCREEN MAGAZINE

We Salute
THE FILM PRODUCERS

who have so effectively produced more

than 1,000 motion pictures, slide films, and

meeting programs planned and written by our

creative staff in the 11 years we've been m business

American Film Producers
Atlas Film Corporation
Audio Productions, Inc.
Barlen, Inc.
Bray Studios, Inc.
Byron, Inc.
Capital Film Studios
Cineffects, Inc.
Cinevision, Inc.
Condor Films, Inc.

Dallas Jones

Productions, Inc.

DeFrenes Company

Depicto Films, Inc.

Empire Photosound, Inc.

Farrell & Gage Films, Inc.

Fletcher Smith Studios, Inc.

New York

Chicago

New York

Pittsburgh

New York

Washington

New York

Easton, Md.

St. Louis

Chicago

Philadelphia

New York

Minneapolis

New York

Fordel Films, Inc.
Galbreath Picture

New York

Reid H. Ray

Film Industries, Inc.

St. Pau

Productions, Inc. Ft.

Wayne, Ind.

Robert Yarnall Richie

General Motors Photographic
Gulf Coast Films, Inc.

Detroit
Houston

Productions, Inc.
Roland Reed Productions, Inc.

New Yor
Hollywoo

Herbert Kerkow, Inc.
The Jam Handy

Organization, Inc.

New York
Detroit

Sound Masters, Inc. New Yor
Tantamount Pictures, Inc. Richmond, Vj
Texas Industrial Film Company Housto

John Bransby Productions

New York

Unifilms, Inc.

New Yor

Leslie Roush Productions, Inc.

New York

U. S. Department

Loucks & Norling Studios, Inc.

New York

of Agriculture

Washingto

McLarty Picture Productions
Meridian Films Corporation
Mervin W. La Rue, Inc.

Buffalo

Pittsburgh

Chicago

U. S. Naval

Photographic Center

Universal International Studios

Washingto
Hollywoo

Mode-Art Pictures, Inc.
Paul Hance Productions, Inc.
The Princeton

Pittsburgh
New York

Wilding Picture

Productions, Inc.

Willard Pictures, Inc.

Chicag

New Yoi

Film Center, Inc. Princeton, N.J.

William J. Ganz Company, Inc.

New Yoi

''" "GiM/edr (jHmducei,

CREATIVE PLANNING FOR VISUAL CR ESE NT AT I ONS

3408 Wisconsin Avenue, N.W. • Washington 16, D. C. • Emerson 2-8200

NUMBER 1 • VOLUME 19 • 1958

When you produce your next slide film,

remember . . . UCA VICTOR SOUND

makes the picture complete!

lor Custom Recording covers more ground — faster —
other service of its kind. Our engineers" superior skill,
1 by years of experience and the most up-to-date tech-
id equipment, makes RCA Victor the constant leader
d.

tor also supplies the most extensive library of musical
for slide films - at no extra cost. First quality record-
'ul handling, and fast delivery go hand-in-hand with
er.

:A Victor Custom Record Sales provide you with its

famous "one-stop" service — recording, editing, pressing, and
shipping — for greater quality, economy, and results!

RCA Victor custom record sales ^t)

Neiv York 10, 155 East tUh St MVrray Hilt »-7t00

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Nashville 3. 1515 McGavock St ALpine 5-eS91

In Canada, call Record Department, RCA Victor Company. Ltd.. its
Mutual Street, Toronto. Ontario. For iniormation concerning other foreign
countries, write or phone RCA International Division. SO Rockefeller Plaza.
Neiv York tO, N. Y.-JU 6-SSOO.

Byers Film on Wrought Iron
Going Strong After 12 Years

A Wrought iron was what the man-
agement of A. M. Byers Company
of Pittsburgh, Pa., had in mind
when they named their industrial
motion picture Eternally Yours,
12 years ago. In choosing the
title, the wrought iron manufac-
turers also appear to have accu-
rately gauged the metal of the
film itself. Eternally Yours re-
cently was slated for its lO.OOOth
showing.

In terms of durability and dis-
tribution. Eternally Yours is a
noteworthy example of an informa-
tive sponsored film's long-term
sales potential. Eternally Yours
has increased its bookings each
successive year since its release.
Currently, the film is being booked
an average of 100 times per month.
During its first two years, the
film was exhibited exclusively to
engineers and although the audi-
ence has been broadened to in-
clude vocational and college stu-
dents, foremen's clubs and other
groups, plus television viewers,
the film still draws its initial target-
audience — designing and specify-
ing engineers.

Produced by Wilding Picture
Productions. Inc.. Eternally Yours
was planned for longevity. His-
torically and scientifically accu-
rate, it became an accepted educa-
tional supplement, of value to the
student engineer and the practic-
ing graduate engineer. It has be-
come a standard film for many
schools, colleges, company and
fraternal groups. Twenty prints of
Eternally Yours are on permanent
loan to schools and colleges.

A 31 -minute black white narra-
tive. Eternally Yours pictorializes
the discovery of wrought iron, its
history, properties and uses. Re-
counting how, in biblical times,
man learned that he could forge
metal for weapons, the film scans
the technological evolution which
has kept iron economically impor-
tant to artisans, architects and de-
sign engineers for more than 1900
years.

Portrayed are the discoveries of
the Egyptians, who found that the
metal would melt faster when a
crudely conceived forced-air draft
was introduced to the fuel. Im-
provements brought about by early
Asiatic smelters, by the Spanish,
the English and by Americans are
chronicled.

Climactically, the film depicts
the development of the Aston-
Story process which eliminated
(continued on page 56)

BUSINESS SCREEN MAGAZINE

Top Quality

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Educational
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Lhtrty-one years
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Chicago Film Studios

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CHICAGO . 11
Phone WHitehall 4-6971

Let Us Define
Responsibility

Ly Francis Carter Wood, Jr.*

N My Estimation a motion pic-
\ tine producer is a man with a
dual responsibility. He has a re-
sponsibility to his cHent and a re-
sponsibility to the motion picture
industry. To the extent that he
meets these responsibilities to his
fullest capacity, he may be con-
sidered a conscientious and ethical
producer.

The established producer has a
heavy investment in experience,
equipment and overhead. He is
in constant competition with in-
dividuals who would like to achieve
the same position in the industry.
In his relations with his client the
producer is to a great extent deal-
ing in intangibles — ideas. It is in
the execution of these ideas that
the motion picture is born. It is
a rare client who knows enough
about motion pictures to evaluate
what he is going to get for what
he is willing to spend.

For this reason the prospective
client is often beguiled by the in-
dividual who promises more than
he is able to deliver. Such a pro-
ducer serves neither his client nor
the motion picture Industry.

The established producer wel-
comes competition from either in-
dividuals or small organizations
who give the client what he wants
and needs. A satisfied clientele
enlarges the use of the medium on
which we all depend for our liveli-
hood. The unethical producer
serves neither himself, his client
nor the industry. Opportunism has
no place in our business and gains
no lasting rewards for its practi-
tioners.

*Mr. Wood is president of Sound Mas-
ters, Inc.. New York film producers and
an experienced creator of pictures in his
own right. SM is now in its eleventh
year.

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THE DISTRIBUTOR'S GROUP, Inc.
204 • 14th St.. N.W. ATLANTA 13, GA.

E, X, PA N S f I 10|Nr

NUMBER 1

VOLUME 19

1958

Coming soon

to serve you with

TV^ICE the processing
facilities

• New Neg.-Pos. Color

• New 35 mm Black-and-White
"Daily" Service

T^VICE the printing facilities
T^VICE the editorial facilities
TV^ICE the sound services

• Both RCA and Westrex

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FILM LABORATORIES, INC.

1905 Fairview Ave. N.E.,
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LAwrence 6-4634

(CONTINUED FROM PAGE 54)

hand-puddling, a back-breaking,
dangerous job. Then the film ex-
plains the many uses to which
wrought iron is put by industry
today.

Educational content, subtle-sell
and an accent on selective distri-
bution are regarded by the sponsor
as the factors which have estab-
lished a wrought iron record for
Eternally Yours. In recent years,
television coverage has grown as
something of a bonus for A. M.
Byers Company. Eternally Yours
has been telecast in a number of
cities and one print, cut to 27' _;
minutes, is on file with a major
network. m>

Asbestos-Cement Siding Use
Shown in "Man from Missouri"

; • How leading builders through-
out the United States are using
Asbestos-Cement siding to in-
crease the sales of medium and
higher priced homes is shown in
The Man from Missouri, a new 1 8-
minute color motion picture spon-
sored by Asbestos-Cement Prod-
ucts Association.

Designed for showings to build-
ing industry groups, The Man from
Missouri features three large
builders in the east — Frank
McClatchey, McClatchey Building
Corporation, Philadelphia, Pa.,
Bob Scarborough, Haddonfield,
N. J., and Max Fink, Margate,
N. J.

The Man from Missouri was
produced by Hartley Productions,
Inc., New York City, from a script
by Newton Meltzer, whose cred-
its include several industrial and
television productions. The film
is being distributed on a free loan
basis from the Asbestos-Cement
Products Association, 509 Madi-
son Avenue, New York 22. N. Y.

Fisher Co. Names
Advertising Mgr.

•w" Walter K. von
Schonfeld has been ap-
pointed a d V e r t i si n g
manager and public re-
lations director of Os-
car Fisher Company,
Newburgh, N. Y., man-
ufacturers of automatic
photographic process-
ing equipment.

Von Schonfeld has
many years of experi-
ence, was associated
with General Electric
and Indian Motorcycle
in the U. S. B^

The Giant Redwoods Star
in This New Color Film

-ft The Forever Living Forests, a
27-minute color film produced by
W. A. Palmer Films, Inc., San
Francisco, for the California Red-
wood Association, has been re-
leased for viewing by the lumber
industry and schools, clubs and
other groups.

Directed by Dave Buder, the
film was made in Humboldt and
Mendocino counties in the North-
ern California redwood region dur-
ing the spring, summer and fall of
1957. Photography was done by
cameraman Joe Dieves and assist-
ant cameraman Dick Fowler. Bar-
ney Petty did the script.

The film gives a general view of
modern logging and lumbering in
the redwood industry, from selec-
tive cutting and tree farming meth-
ods, to modern mill practices which
enable even the bark of redwood
logs to be utilized as byproducts.

Ideal Picture Corp. is handling

the nationwide release of the

movie. Black and white prints are

available for tv use. ^'

* * *

Playhouse Pictures Opens
Midwest Office in Chicago

i" Peter Del Negro has been ap-
pointed niidwestern representative
for Playhouse Pictures, Hollywood,
California by Adrian Woolery,
president of the animation studio.

Del Negro's appointment estab-
lishes Playhouse Pictures" first
midwest representation. The new
midwest offices are located at 360
North Michigan Avenue, Chicago
1. Illinois. The Chicago office
phone is STate 2-3686.

Before joining Playhouse Pic-
tures, Del Negro was general man-
ager of UPA Pictures, Chicago.
Previously, he had been associated
with Gene Peters Associates, San
Francisco, and had operated his
own commercial art studios in
New York City. ^

•5f

FILMS

IMPRESSING

THE MIND'S EYE

EDWARD FEIL PRODUCTIONS

1514 PROSPECT AVENUE
CLEVELAND 15, OHIO

BUSINESS SCREEN MAGAZINE

Vidicam pictures corp

motion picture producers

210 EAST 5th STREET, NEW YORK 3, N. Y.
TELEPHONE Algonquin 4-71 02

NUMBER 1

VOLUME 19

MEW SERVICE
AVAILABLE

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Frank Holmes
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1947 FIRST STREET

SAN FERNANDO. CALIF.

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ISINESS SCREEN MAGAZINE

Five Exec Appointments
Announced at Wilding Studio

"■ Five executive promotions at
Wilding Picture Productions, Inc..
have been announced by C. H.
Bradlieid, Jr.. the company's presi-
dent.

C. B. Hatcher, formerly secre-
tary-treasurer, now is vice-presi-
dent in charge of tinance. F. F.
Palac has been appointed treasur-
er and L. A. Backey is secretary.
W. H. Tinkham has been nameJ
vice-president in charge of produc-
tion and J. M. Constable has been
made vice-president and e.xecutive
producer. 'j9'

Rinker Appointed Vice-Pres.
at Kling Film Productions

•:V Edward W. Rinker has been
promoted to the position of vice-
president at Kling Film Produc-
tions. Chicago. He previously was
a Kling account executive.

Rinker, who has over 20 years
in the graphic arts field, moved
into the motion picture industry
from a career as a magazine photo
illustrator. After serving as direc-
tor of photography for an educa-
tional film producer, he entered the
film sales field as an account exe-
cutive for a commercial studio. '^'

Promotion of the
theatre screen adver-
tising medium is dis-
cussed by (I to r) Reid
H. Ray. Ted Caiii;er.
Gordon Winkler and
Frank Havlicek at re-
cent meetiiii; in Minne-
apolis (see below)

Theatre-Screen Ad Bureau
Will Promote This Media

•u Formation of Theatre-screen
.'\dvertising Bureau, to make avail-
able facts on theatre screen adver-
tising as a major advertising media.
has been announced by Gordon
Winkler, information director for
the organization. The bureau is
supported by the companies en-
gaged in production and distribu-
tion of filmed commercials design-
ed for motion picture theatres.

Winkler, a member of the firm
of Daniel J. Edelman & Associates,
will head up both research activ-
ities and information for the
bureau. The agency has offices
in New York City and Chicago.

According to a recent research
report, theatre screen advertising

is used in about 94 per cent of the
19,209 theatres in the United
States. Winkler said. Commercials
vary from 40 to 90 seconds.

The bureau's program will in-
clude brochures, news releases,
newsletters and films. A speakers'
bureau also is planned. \'§;

Film on Refugee Camps
Produced for Church Groups

iV The Long Stride, a new 16mm
sound film reporting factually on
conditions in world refugee camps,
has been released by the Broad-
casting and Film Commission of
the National Council of Churches
and is available to local churches.
The film was commissioned by the
council's relief agency. Church
World Service.

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BUSINESS SCREEN MAGAZINE

Dw the World's Largest Motion Picture Studios s
Available for the Production of Industrial Films

Under one roof, within the walls of the M-G-M studio, are
all the creative resources and technical facilities that could
conceivably be required for the production of industrial films.
Here can be found the talent, the know-how, the showman-
ship to create a superlative shooting script. Here are the
facilities that will glamorize a product, or present a corporate
story and MGM-TV can meet the total requirements nec-
essary to produce an interesting and informative industrial
motion picture.

A partial list of clients of MGM-TV

RCA • Eastman Kodak • Helene Curtis • Knickerbocker Beer • Maybelline

Pure Oil Company • Schlitz Beer • Standard Oil of Indiana

Houbigant Perfumes • Bell & Howell • Richard Hudnut • Pillsbury

Sets? Anything from a castle to a Caribbean isle. Props?
A warehouse with over 160,000. Costumes? About half-a-
million. Music, make-up, sound-effects... there is no other
studio in the world with comparable resources.

Together with the most modern camera equipment, the fast-
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creative and experienced personnel in every department —
MGM-TV is in the ideal position to produce an outstanding
industrial film for your company or client.

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A Service of

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Virgil "Buzz" Ellsworth

M-G-M Studios, Culver City, Calif.

TExas 0-3311

Dur Most IVeglected Weapon

Why Don't Our Film Exports Tell America's True Story?

by Walter Lowendahl, President, Transfilm, Inc.

W/ HAT Has The United States,
* * with the world's greatest
film industry at its command, done
to utilize the tremendous poten-
tialities of the film?

Very little.

Each year hundreds of Holly-
wood films are sent abroad by
individual film distributors. We
may well ask what these pictures
are saying about America.

Here are a few examples from
popular American films.

Delightful as it appeared to us.
Oklahoma! struck the French as
unbelievably naive. Judged with
a clear eye, it will be seen that
the film really does not repre-
sent anything but a sentimental,
stylized and imaginary America.
Marty is closer to truth because it
neither falsely praises nor deni-
grates the average urban Ameri-
can. But, in reality, how many
American Marty's are there?

We are sending The Glass
Menagerie to the Brussels World's
Fair — -but, like most of Tennessee
Williams' views of life, this one is
singular and neurotic. It certainly
cannot be considered representa-
tive of American family life.

All Pictures are Propaganda

When Blackboard Jungle was
shown overseas, it made a deep —
and damaging — impression upon
the wife of an important Asian
government official. Shortly after-
ward, when her husband was as-
signed to Washington, she dreaded
to accompany him. Later she
confided apologetically to Ameri-
can friends that she had been
afraid to send her children to an
American school.

This woman, remember, is
educated. If she failed to com-
prehend that Blackboard Jungle
depicted only a very small segment
of our schools, what can be ex-
pected of less educated audiences
in other parts of the world?

The fact is, like it or not, all
pictures and plays that go abroad
propagandize America. It is not
the policy of our government to
scrutinize entertainment for sub-
liminal messages; nevertheless, un-
noticed and sometimes unintended
messages are embedded in every
film. Intentionally or not, they all
say something about American life.
Obviously, in allowing pictures to
go abroad that show us to be a

nation of teen-age werewolves,
wealthy gangsters, dope addicts
and neurotic women, we are doing
ourselves a disservice. These films
propagandize against our own
interests.

People of other nations, more-
over, can scarcely believe that any
government would permit such
films to be exported // they were
not true. Therein lies the danger.
We should not assume that for-
eigners understand our customs,
either governmental or popular.
Our only recourse is to show the
other side of the story.

The Other Side of the Story

What is the other side? Merely
what we Americans have been tak-
ing for granted for years ... in-
dustrial America, labor unions and
labor laws, factory working con-
ditions, the factories themselves,
the astounding variety of products;
Americans helping one another.
Red Cross volunteers, welfare or-
ganizations, safety and health;
American farms — land, equipment
and methods; Americans at play
in its oceans, mountains, lakes and
parks; America's traditions, its
heritage, its culture; American
schools and varied education;
America's religions living in har-
mony. . . .

Hollywood rarely gives any oi
these subjects dispassionate film
treatment. If they are mentioned,
they are used in connection with
characterization or plot and made
to serve a purpose . . . humorous,
glamorous, villainous, dull ... al-
ways guided specifically by the
boxoffice.

Yet, on all these subjects depict-
ing the true America, there already
exists a vast library of films in
which the approach is documen-
tary, honest and sincere. These
are the industrial, commercial,
organizational and public service
films . . . films which have been
made to show to other Americans,
films that dare not embody over-
statement and flamboyance lest
they antagonize the sensitivities of
increasingly discriminate American
viewers.

These are the films we ought to
export as counter-propaganda not
only to some of our own Holly-
wood products but to what is in-

( CONTINUED ON PAGE 62)

BUSINESS SCREEN MAGAZINE

YOU DO

BE FAR-SIGHTED THiSE DAYS

ERAL

FILM LABORATORIES

ACHIEVES A DEGREE OF PER-
FECTION DESIGNED TO SATISFY THE

FAR-SIGHTED YOUNG FILM PRODUCER WITH AN
UNERRING EYE. ONLY GENERAL CAN CONSISTENTLY
PASS THE TEST OF HIS PROFESSIONAL SCRUTINY. THEREFORE,

A WORD TO THE DISCERNING: FOR COMPLETE 16mm AND 35mm SERVICES,

INCLUDING THE FINEST 16mm COLOR PRINTING. CONTACT GENERAL FILM LABORATORIES

General Film Laboratories Corp. • 1546 No. Argyle, Hollywood 28, Calif. • HO 2-6171

NUMBER 1

VOLUME 19

1958

524 W. 43r(l St., New York, N. Y./GRamer cey 31546

WRITE FOR FREE CATALOG

(CONTINUED FROM PAGE 60)

finitely more dangerous — the care-
fully selected propaganda films of
our political antagonists.

Why Don't We Do So?

The reason we are not doing so
seems to be lack of encouragement
and facility. Free sponsored films
require the same innumerable
forms, the same duties, the same
rigamarole as Hollywood produc-
tions, all of which militates against
sending these films overseas. The
death stroke is the sponsor's aware-
ness that his film was not designed
expressly for these markets and
these people. Certainly, very few
of such films get overseas. Even
to enter them in international fes-
tivals, where there is often no
reimbursement at all, the expense
greatly outweighs the honors.

Yet this vast library of pictures
could be invaluable to America.
Without too much strain, it may
be said that it could tilt the bal-
ance in the propaganda war for
men's minds in the neutral world.
To counter the Hollywood image
of ourselves as self-satisfied cigar-
smoking moguls in penthouses, we
can present the picture of the aver-
age American man in his three-
room apartment or lowcost Levit-
town house. Against the whoopee
musicals about American colleges,
we can show countless serious stu-
dents at work in classrooms and
laboratories.

Let's Show America As It Is

Against the picture of the ex-
ploited workman, we can show
laborers at home with refrigerators,
tv sets, washing machines or
driving to work in their own auto-
mobiles. By all means, let us show
the commonplace supermarket
which so intrigued the Queen of
England during her recent visit
here.

As producers of these films, we
should have a strong desire to see
them serve the purposes of good
government and good international
public relations. What better way
than this to preserve the American
way of life which has given us the
opportunity to make these films?
We can do this by simply show-
ing America as it is.

Recently the United States In-
formation Agency has been con-
sidering the value of facilitating the
export of such films through a
committee formed expressly for
this purpose. Let's hope that little
more time is wasted in putting to
use this powerful but most-neg-
lected weapon for America to-
day ... the sponsored film. ^

BUSINESS SCREEN MAGAZINE

PATHESCOPE PRODUCTIONS

The Pathescope Company of America, Inc.

You are cordially Invited to visit our studios
and our brand new offices. We are very proud
of them.

But we dre even nnore proud of our people.
We would like very much to introduce them
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Studio:

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All Telephones: PLaza 7-5200

NUMBER 1

VOLUME 19

1958

New Product Development
Outlined in AMA Film Kit

i-T An explo.atory outline to aid
companies in the successful devel-
opment of new products is visual-
ized in a Product Pioneering
Slidefilm Kit produced by the Re-
search and Development Division
of the American Management
Association.

The training package's slide-
film was given a premiere showing
at New York's Roosevelt Hotel
during the AMA new product con-
ference, January 13.

Supplementing the 92-frame
sound slidefilm are two copies of
the basic script — provided for the
narrator and projectionist, a de-
tailed narration script for the dis-
cussion leader, entitled "What
Management Wants to Know," and
25 copies of a handbook, "Finding,
Screening and Appraising New
Products."

Based on the recent experience
of more than 100 companies, the
AMA slidefilm, running about 20
minutes, presents questions which
should be asked by research, engi-
neering, manufacturing and sales
executives about the product a
company intends to develop. Ques-
tions applicable to all companies
are emphasized, the material being
arranged in the most probable se-
quence for the majortiy of organi-
zations.

The Product Pioneering kit is
designed as a lead-in device for a
discussion of and training in new
product development. The slide-
film can be shown with the re-
corded (33 1/3 LP) narration by
Tex Antoine, radio and television
commentator, or the discussion
leader may narrate personally,
using the "What Management
Wants to Know" script. This
script contains additional informa-
tion on each part of the slidefilm
and olTers points which can be
used for discussion.

The handbook, "Finding,
Screening and Appraising New
Products, supports the slidefilm
motivation with selected articles
intended to increase the audience's
understanding of the problems in-
volved in product development.

The complete Product Pioneering
Slidefilm Kit is available to AMA
members for $95.00; to nonmem-
bers for $135.00 Additional cop-
ies of the handbook may be ob-
tained. Companies interested in
the Product Pioneering kit may
contact the Visual Education De-
partment, American Management
Association, 1515 Broadway,
Times Square, New York 36. f^

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BUSINESS SCREEN MAGAZINE

American Sheep Producers Council Joins

UNITED WORLD'S "Blue Chip" Sponsor Group

With a Brand New Film Package

"Let's Have Lamb'

Color ... 14 Minutes

The American Sheep Producers Council, dedicated to expanding the demand
for lamb and wool, made this delightful film adventure about new and different lamb
dishes that offer taste, nutrition and economy.

Then they selected United World Films to step

into the distribution picture. A wise move . . . because

United has years of successful experience in reaching all markets

efficiently, consistently, at very low cost.

"Let's Have Lamb" is now available for all schools, clubs,

churches, organizations and television stations.

'«««««„—-

ONLY!

Xt is important for sponsors such as the
American Sheep Producers Council to
know not only how a film is performing, but
what users think of the film and how
audiences are reacting to it. United's unique
reporting system offers each sponsor an
Audience Reaction Card ... a record of
every exhibition complete with honest,
unbiased comments and suggestions written
by the individual exhibitor. This is just
another one of the many exclusive features
calculated to make United's clients the
best-serviced, best-informed sfKmsors in the
field. United's clients have the added
assurance, too, that no billing is made for
any showing unless it is supported by
the Audience Reaction Card.

1 IE

Iew audiences are constantly being
gathered from buyers of United's
other 16mm sound film products . . .
namely: Castle Films . . . Universal-
International Features . . . US. Govern-
ment Training Films . . . Educational
Films for classroom instruction . . . Religious
Films. Thousands of these audience contacts
and tie-in booking situations enable United
to offer the widest . . . and most valuable
. . . distribution available to sponsored films
today. No other company can offer you
this "plus" distribution! If you now have or
are planning to produce a film for
distribution, contact us at your earliest
convenience. Find out about United's special
low rates. Write to Dept. BS for our
distribution story.

A DIVISION OF

UNIVERSAL PICTURES COMPANY. INC.

UNITED WORLD FILMS,

TRafalgar 6-5200
1445 PARK AVENUE • NEW YORK 29, N. Y.

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fOnly a partial listing)

National Live Stock and Meat Board
U.S. Department of Defense
Armour and Company
Association of American Railroads
U.S. Public Health Service
Procter and Gamble

U.S. Atomic Energy Commission
American Stock Exchange
Eastern Airlines

Westinghouse Air Brake Company
American Mutual Alliance
Towle Silversmiths

Atlantic City Convention Bureau

B. F. Goodrich Company

Caribbean Airlines

Seaboard Airline Railroad Company

Quebec Tourist Bureau

Natural Rubber Bureau

NEW YORK 29, N. Y.

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TRafalgar 6-5200

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NUMBER 1

VOLUME 19

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Why So Many Price Tags?

A Producer Discusses the Baffling Question of Film Costs
and Explains Why Bids Vary; How Those "Bargains" Are Born

P VERY Buyer of motion pic-
•'-^ tures has run into the neces-
sity for selecting a producer on the
basis of widely varying bids — all
made, apparently, on the same
carefully detailed job, or script.

It's a little confusing.

And every producer of motion
pictures has had one of these reac-
tions to his price quotation —

"When? How can yoii jii.siify
such a price? Why, I can buy that
stuff myself for $10 a roll — a three
minute roll!"

"Mm-htn . . . I see. Well, you're
a little high, Mr. Jones. This other
firm's price is just half yours."
or
"That's rather a surprising figure,
Mr. Smith. It's so much lower than
these other bids we've received.
Are you-uh-sure you-uh-have in-
cluded everything?"*

There was the request for quota-
tion on a government project, a few
years back, with 25 producers bid-
ding. Each bidder was provided
with the complete script and full
particulars regarding locations, etc.
The bids ranged from $8,000 to
$44,000.

Why?

There was the fine chinaware
manufacturing firm that asked two
producers to quote on a 15 minute
film to show table settings, with the
manufacturer's staff demonstrator
as the sync sound narrator-demon-
strator. One quotation was for
$12,000 and the other for $800.

How Come?

Then there was the midwest
producer who did a local and
regional business, and had been
operating successfully over the
past 20 years — with steady repeat
business. He almost went broke
over a one year period, before win-
ning back his old customers. These
customers had participated in a
Community Promotion Project
sold by an outside film outfit,
which included their own individ-
ual company films at a very low

• Or, in other words, do you know what

Reprinted by special permission of
the Calvin Company from its ex-
cellent journal. The Aperture,
in which this original mss. recent-
ly appeared.

rate — about one fourth the rates
these firms had been paying the
local producer.

What's the Explanation?

Well, of course, there are rea-
sons for these variations. Some of
the reasons don't make very good
sense, but they are reasons.

Let's comment on the three
puzzlers listed above.

On the government bid request,
most bids received were in the
$16,000 to $22,000 bracket— in
this case generally admitted to be
a fair price. The very high bidder
didn't want the job anyhow. The
low bidder got the assignment, shot
the scenes, and wasn't able to com-
plete the film. A year after the
original request, another one went
out — how much to view and edit
the film, etc., etc.? Final, actual
cost was probably within the fair
price range mentioned above.

The table setting variation was
based on interpretation of the re-
quirement. What kind of picture
do you want? The high bid price
was based on a color film to be
shot, scene by scene, utilizing
close-ups, orientation shots, careful
attention to lighting, etc. The low
bid was based on the assumption
the producer was only to photo-
graph the customer's usual demon-
stration, using multi-camera tech-
nique, in 5-minute takes. No
scripting. No responsibility for di-
rection and production. Either
price was a fair price for the prod-
uct in mind — depending on what
the manufacturer wanted.

On the third case history, the
local producer involved admits he
is somewhat puzzled himself. His
customers got their money's worth,
in a sense, from the outside pro-
ducer — who used high speed films
to shoot the normal factory or

(continued ON PAGE 68)

PROFESSIONAL

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BUSINESS SCREEN MAGAZINE

^ producers Chosen

r- f^ producer ^g,,„

, a prod"«' ""^ invited to submit
The selection ^f;/„ ^^^ ^"'P^forvho were gomg

-."tsta:" t -? rPr\rrone.V>ov'e-re

^^-^'r ^^^^^^^^^^^ "^ Te

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,, the country p,, Ructions ^;°^^^^^^^ pestle he

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supervise th^

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UNITED STATES PRODUCTIONS

Divisions: Science Pictures • Information Productions
5 EAST 57TH STREET. NEW YORK 22, N. Y. • PLAZA 1-1710

NUMBER 1 • VOLUME 19 • 195i

«7

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Why So Many Price Tags?

(CONTINUED FROM PAGE 66)

business operations in sequence,
and delivered a newsreel type of
coverage. The local producer
could do this too. but most assign-
ments call for more analysis, re-
searching, scripting, careful light-
ing and planning, etc., etc. — pro-
duction "details" that use up time,
call for special abilities, and cost
more money.

In going over these three cases
we've picked up some clues,
haven't we?

Some Reasons Prices 'Vary

Even though the same script, or
film project, is the basis for esti-
mating costs, the cost may vary
widely on —

1 . Type of production.

2. Degree of producer respon-
sibility.

In addition, price may vary on —

1. Efficiency in operation, or
business basis of the producer.

2. Margin of profit the pro-
ducer wants to operate on.

3. Method of pricing. (Cost
plus or total bid. )

We saw the variation in price
that was based on different types
of production. In general, the
multi-camera television-type film-
ing of material that is ready for
the camera should obviously cost
considerably less than the planned,
carefully-researched and thought-
fully-produced film which is
"created" from a multiplicity of
choices.

Different Types Set Costs

Similarly, the newsreel type of
film production — whether exterior
or interior — with high speed film
or little or no extra lighting — costs
less to produce than the film which
requires extensive use of lighting
units, careful direction, and over-
all production responsibility.

We're talking about diff^erences
in price, not necessarily variations

in value. If the $500 film bid will
do the job, and do it well, there's
no point in paying a higher price.
But, it's well to understand the
differences before making the de-
cision.

The comparative efficiency of '
difi'erent producers is a cost factor,
but not a major one. Competi-
tion in time takes care of this, or,
growing sophistication of the film
buyers.

Margin of profit expected can be
quite a factor. The man who
wants to retire wealthy in ten years
charges more than the man who
considers himself in a lifetime busi-
ness operation. But this too tends
to get taken care of as film buyers
become more knowledgeable. Price
must be justified over and beyond
personal retirement plans.

Pricing Method a Factor
The method of pricing can be a
considerable factor. First, there is
the cost plus basis, as opposed to
the total bid. Second, there is the
bid worked out on each single film
project, versus the pre-pricing that
is based on annual volume. The
Calvin Company operates on the
latter basis, with prices listed in a
Production Procedure form.
(Available on request, naturally!)
We figure our profit on the year's
total production business, and this
makes it possible to price our pic-
tures in advance.

Finally, the degree of producer
responsibility is THE big factor.
Price is necessarily higher in direct
ratio to the degree of responsibility
assigned the producer. If he con-
tracts to shoot a day of outside
photography, his responsibility is
limited to delivering the desired
scenes in good exposures. If he
shoots a sync sound scene for
newsreel use, acceptable lighting
and sound are added to his respon-
sibilities.

And so it goes, step by step, as
additional responsibilities are

(CONTINUED ON PAGE 70 )

£'ibrurv I

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and

TITLE MUSIC

For Every Type of Production

EITHER ON A "PER %l\lCl\OU" OR "UNt//MITED USi" BASIS

For Full Details Write, Wire or Phone

AUDIO-MASTER Corp., ,7EAST4sthST.N y i7.n r

BUSINESS SCREEN MAGAZINE

irrm

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^^33^^.

BUSINESS FILM PRODUCERS

EIGHTEEN NATIONAL AND INTERNATIONAL
FILM FESTIVAL AWARDS IN LAST NINE YEARS

Hollywood Studio:

6063 Sunset Boulevard
Hollywood 28, California
Hollywood 4-3183

Eastern Office:

1022 Forbes Street
Pittsburgh 19, Pennsylvania
EXpress 1-1846

NUMBER 1

VOLUME 19

,"''!,':, "-^L*::'";-'" Whals ^ew in Business PiclurGs

(CONTINUED FROM PAGE 68)

added. The ultimate is the assign-
ment to the producer of complete
responsibility for analysis, script-
ing, arrangements, and production.
Then it's his job to create a product
designed to do a certain job — to be
responsible not only for all parts
of the project, but for the whole
project. And. in motion picture
non-theatrical film production, the
whole is greater than the total of
its parts.

So, what can we advise the
potential film sponsor? "Let the
buyer beware"?

No. but let the buyer understand
the various factors that go into
producing a film, the various ways
of interpreting the same subject,
and let him buy pictures with the
same informed intelligence he ap-
plies to other purchasing.

Motion picture production is
not "cheap", under any set of cir-
cumstances.

But. neither need it be expen-
sive, when measured in relation to
how well the film product is de-
signed to do a job worth the
doing. lij'

* * *

Pix Briefs Aussie Dealers
on Ford Auto Parts Sales

■sir The Difference That Counts, a
25-minute color motion picture,
has been sponsored by Ford Motor
Company of Australia Pty. Ltd..
to help develop Ford's parts and
accessories business in Australia.
The film is being made available
to the Ford Australia distributing
organization for showings to motor
men at dealer parties and sales
training sessions.

Emphasizing the importance of
merchandising and selling genuine
Ford parts and accessories for
Ford vehicles. The Difference
That Counts enacts its message
from a competitive script:

Fred Evans gets his share of
Ford vehicles in for repair at his
service station but he figures he's
making bargains on purchases of
non-genuine spare parts so he
doesn't have a firm policy of using
only genuine Ford parts to make
his repairs. What Fred loses on
customer service and goodwill he
hopes to make up on his "extra
profit" purchases, which in sonic
cases turn into extra losses.

Several slip-ups occur on vari-
ous repair jobs — wrong parts, in-
correct service information, broken
promises. Fred Evans nearly loses
his good friend and regular cus-
tomer through a misinterpretation

of electrical parts. Finally Fred
seeks the help of his local Ford
dealer.

Dealer Harry Thompson advises
Fred on his problems and explains
the benefits available to a garage
operator who adheres to a policy
of using genuine Ford parts lor
Ford vehicles.

The quality of genuine Ford
parts is shown in plant laboratory
sequences and animation clarifies
the comprehensive Ford parts-and-
accessories supply and distribution
system.

Cambridge Film & T.V. Pro-
ductions Pty. Ltd., of Carlton.
Australia, produced The Difjer-
ence Thai Counts under the tech-
nical supervision of Claire JefTerv.
parts sales training manager of
Ford Motor Company. Direc'ed
by Dave Bilcock. the film utilizes
Australian locales and a full-size
parts and accessories department
built by Ford in the Cambridge
studio. 8'

Film Shows Progress
on the Illinois Tollway

ir Tollroad. a 15-minute color mo-
tion picture documenting the con-
struction of the Illinois Tollway
has been released for public show-
ings. The film's availability was
announced by Charles L. Dearing,
executive director of the state's
tollway commission.

Reporting on several phases of
the 187-mile tollway. the film ob-
serves work progress on a tri-level
interchange near Chicago's O'Hare
airfield, the building of a pre-
stressed concrete bridge over the
Fox River near Elgin. Illinois and
construction of a $7.5 million
b-id<ie over the Milwaukee road's
yards at Bensenville.

The film is available on request
to the Illinois State Toll Highway
public relations department, 20 N.
Wacker Drive, or to the Modern
Talking Picture Service. Inc. li-
brary at 216 E. Superior Street in
Chicaso. R"

WoodW,

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TV FILMS

INDUSTRIAL * DOCUMENTARY FILMS

and FEATURE Motion Pictures

Five complete recordings of the following libraries:

Major -Video Moods - Impress
Paxton and Francis Day & Hunter

Also the largest selection of sound effects records in exist-
ence. Anything from a "cat's meow to lion's roar" all on

AAAJOR RECORDS

SfND FOR fREE CATALOG

THOMAS J. VALENTINO, INC.

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ML/SIC CLtARANCi ON A80Vf CAlALOCS ARRANGED Bf OUR flUM

"Industry's Decisive Decade"
Offers Visual Look at Future

■¥■ Of all the changes taking place in
the United States economy today,
believe the editors of Fortune,
none is more important than that :
taking place in the industrial mar-
ketplace.

In Industry's Decisive Decade,
an animated motion picture in full
color, these changes are examined,
at the management level, to pro-
vide industrial marketers with an
insight into the opportunities that
lie ahead in the coming decade.

Among the questions asked and
answered in the film are:

Will the present high level of
industrial sales be maintained?

Why are industrial producers
considered the most crucial seg-
ment of our economy?

How "depression-proof" is our
economy?

What are the primary factors,
new and old, influencing industrial
sales today?

Will U.S. productivity continue
to increase at its present rate?

How has industrial selling
changed?

What marketing opportunities
are there for industrial producers
in the long-range plans of such
consumer goods manufacturers as
Chrysler, Coca Cola, Kroehler
Furniture, General Electric, Soco-
ny Mobil?

Running time of the 16mm fiJm
is 15 minutes, making it adaptable
for management training, sales
meetings, marketing seminars, and
for showings to distributor and
supplier groups.

The film was produced by
Animation, Inc., under the direc- j
tion of Earl Klein. Prints are 1
available at $275 each from For- j
tune Films, 9 Rockefeller Plaza,
New York 20, N.Y. ^

* .f *

Films Recognized as Vital
Sales and Training Tool

7^ A 1957 A.N.A. report titled
Departmental Responsibilities jar
Proniotional Functions discloses
that:

85';- of the A.N.A. member
companies use films and audio-
visual materials for advertising,
public relations, sales and sales
promotion.

8 1 "^r use films for training sales-
men and dealers.

In only nine out of 209 com-
panies (4%) the purchasing de-
partment determines film specifica-
tions.

In 16% of the companies, the
purchasing department does the
buying. f-

BUSINESS SCREEN MAGAZINE

GOING PLACES!

I F t^ I went p/aces" in 1957
will go further in 19581

In one short year of operation, IFPI's progress has
been remarkable — based on one simple
merchandising fundamental —

"SATISFIED CUSTOMERS ARE HARD TO LOSE"

In only one year. IFI'I lias built up

an inipressi> e list

of satisfied customers:

Anthracite Iiiiorination Bureau

Blue Coal Corporation

Borden Food Products Conipany

Colfiate-l'alniolive Company

('.ongoleuni-Nairn, Inc.

Dancer-Fitzficra Id-Sample, Inc.

Ethyl Corporation

General Telephone (Corporation

The Okonite ConipauN

Ofii Ivy-Benson-Mather, Inc.

Personnel Institute

RCA Electron Tube Division

Arthur Schmidt & Associates, Inc.

Select Mafiazines, Inc.

Sharon Steel (Corporation

Westinghouse Electric Corporation ■

Ask any of IFPFs customers what they think of

1 _ IFPFs QUALITY

2 — IFPFs PRICES

They will tell you that IFPI produces effective

MOTION PICTURES • SLIDE FILMS • VISUAL AIDS

at prices that don't tear your heart out . . .
productions that reflect the

of IFPFs executive, creative and production staffs.

Why not coll Al Eians. Bill Alley
or .hick Lane ri<jht now?

IIFPI

^ Industrial Pilm Producers, Inc.

624 Madison Ave.

New York 22, N. Y.

ELdorado 5-5677

NUMBER 1

VOLUME 19

SIGHT & SDUJVD

or 16mm. Film — 400' to 2000' Reeli

Protect your films
Ship in FIBERBILT CASES

Sold at leading dealers

Production Review Copies

ii- Extra copies of this 8th Annual
Production Review Issue are avail-
able at $2.00 each, postpaid if
check accompanies order, while
the limited supply lasts. Included
at no extra cost with annual sub-
.scription $3.00 a year; $5.00 for
two years.

Industry Film Producers
Cite First Film Awards

■•'r The Industrial Film Producers
Association, a recently organized
group of professionals in the mo-
tion picture production field em-
ployed within various industries in
Southern California, have an-
nounced the winners of their first
award program.

Winning films represented the
best entry for each of five cate-
gories; public relations, training,
sales promotion, indoctrination,
and technical reporting. Repre-
sentatives of the sponsoring com-
panies were presented with the
IFPA award plaques in a program
given February 6th at the Institute
of Aeronautical Sciences in Los
Angeles.

The best Indoctrination film was
Ramo-Wooldridge Corporation's
Security Is Your Responsibility:
Atomic International's Sodium
Reactor Experiment Fabrication
was the best in Technical Report-
ing; Autonetics received the Sales
Promotion award for their Brains
—Who Needs Them With Re-
comp?; the Training award went
to North American Aviation for
F-lOO Spin Indoctrination; and

Rocketdyne got the Public Rela-
tions award for Road to the Stars.
Warner Bros. Studios' starlet,
Joanna Barnes, presented the
plaques. The key speaker was
Virgil Pinkley, news analyst, who
stressed the importance of visual
and graphic materials as the
bridge to any communications
barrier, anywhere in the world.
Emcee for the evening was Art
Balinger, radio and television an-
nouncer-narrator. ^

1958 Tele-Sell Presented
to Audiences in 62 Cities

•k Twice as big as its 1957 fore-
runner, the 1958 Tele-Sell, live
sales training telecast, was pre-
sented in 62 cities in the United
States and Canada on the evenings
of March 4, 5 and 6.

With the script by Richard C.
Borden, nationally known sales-
trainer, this year's show included a
novel form of audience participa-
tion in the actual telecast.

First night covered new tech-
niques and ideas in general and
wholesale selling; the second night
was devoted to retail over-the-
counter selling. The third night, an
innovation in the Tele-Sell method,
dramatized new developments in
management training.

Technical equipment and facil-

ities in the 62 participating cities
again was provided by Tele-
prompter, Inc.. under the super-
vision of its president, Irving Kahn.
Organizations such as the Sales
Executives Club or the Jaycees
sponsored the event in the various
cities in the closed-circuit network.
The program emanated from
New York City; and the Visuals
Division, Communications Institute
of America, produced the show.
Founders of Tele-Sell are Arthur
H. Motley, president of Parade
Publications, Inc., and Morris I.
Pickus, founder of Personnel In-
stitute. 5f
* * *

If You're Looking for a
Chicago Screening Site . . .

■A' Looking for a location for your
Chicago film premiere? The 8th
Street Theatre announces that it
is currently available for day or
evening use on Sundays and week-
days, with some Saturdays also
open.

Directly back of the Conrad Hil-
ton Hotel, the theatre seats 1255
people, is air conditioned, and has
16mm and 35mm projection equip-
ment. It is probably best known
as the home (since 1932) of the
WLS National Barn Dance broad-
casts, ff

Ste>vart O/VEPIECE Seamless
REAR PROJECTION SCREENS

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OTHER TYPES AVAILABLE FOR SPECIALIZED USES

STEWART . . . the screen preferred by 9 of the top 10 Holly-
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\'ou, too, can now have the quality of Stewart award-win-
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BUSINESS SCREEN MAGAZINE

We wish fo express our gratitude for the
whole-hearted cooperation of the diplomatic
and home officials of the following countries:

ENGLAND

AFGHANISTAN

FRANCE

PAKISTAN

SWITZERLAND

INDIA

ITALY

BURMA

YUGOSLAVIA

MALAYA

GREECE

THAILAND

TURKEY

CAMBODIA

IRAN

SOUTH VIET NAM

UNITED STATES

NUMBER 1 .

VOLUME 19

The World Highways Expedition, organized for the Ford Motor Company and
J. Walter Thompson Company by Filmways, ha-s just completed its history-
making, round-the-world test drive of the 1958 Ford car. A distinguished series
of television commercial films and a major documentary film, "One Road," will
soon bring the exciting story of this expedition to millions of people the world over.

WORLD HIGHWAYS EXPEDITION. Inc. is a wholly-owned subsidiary of

FILMWAYS

INCO»»O«AT£0

STREET

YORK

The PICTURES of the YEAH

Science, Safety and Salesmanship Were Vital Concerns in 1957

PRODUCERS OF . . . INDUSTRIAL FILMS . . .

TV COAAMERCIALS AND SOUND SLIDE FILMS

SINCE 1946

COMPLETE FACILITIES . . . STUDIO . . . EDITING . . .

. OXBERRY STAND . . . ANIMATION ... ART DEPT

ROGER W^ADE PRODUCTIONS. INC.

15 W. 46th ST., NE\A^ YORK 36, N.Y. CI 5-3040

MEMBER OP NEW YORK FILM PRODUCERS ASSOCIATION

THE Year of Sputnik and of
Jupiter brought science re-ap-
praisal into worldwide focus. 1957
brought notable films to help in-
struct and motivate for science; it
was also a time of urgent need for
better selling and inspired sales-
men.

Human relations and safety edu-
cation were other dominant film
themes. The U.S. Steel program
Knowing's Not Enough set an ex-
ample of integrated media; Repub-
lic Steel registered important sales
results with its broad-scale Order
Makers" Institute programs.

Film audiences continued to
make sharp gains as both 16mm
group showings and public-service
release via television brought grat-
ifying large viewing totals to spon-
sors.

An outstanding film of 1957,
presenting a panorama of modem
achievement, is American Engi-
neer, the Jam Handy Organiza-
tion production for the Chevrolet
Division of General Motors Cor-
poration.

First released in Super Scope
(wide-screen) Technicolor, it was
shown as a short subject (29 min-
utes) in 5,000 theatres through-
out the country. Then it was re-
leased in 16mm for general use.

The documentation of the far-
flung work of engineers was so
well thought of by professional en-

gineers that, during National Engi-
neers' Week last year, some 300
prints were reserved by the Na-
tional Society of Professional Engi-
neers for showings by their local
chapters.

Theme of American Engineer
is a factual report on the dra-
matic miracles of our time made
possible by the skill of the engi-
neer in all of the various fields of
that work, often combined with
scientific research and develop-
ment. Aerial and surface views of
the world's first atomic submarine,
the floating oil platforms in the
Gulf of Mexico, and other seem-
ingly impossible structures and ma-
chines are seen. The Betatron
smashing atoms, the radio tele-
scopes transmitting sound from
sun and stars, the electron micro-
scope magnifying a molecule 100,-
000 times; these are all part of the
dramatic story of what has been
done by the engineer in the United
States. A quick look at things to
come is given the viewer before
the film ends.

As an inspiration to young peo-
ple to give serious thought to en-
gineering as a career, and as an
awakening to millions of Ameri-
cans to the challenges met and
those which will be met by the en-
gineer, the film has and will con-

(CONTINUED ON PAGE 78)

Responsibility and the Client

by Walter Colmes*

^HERE HAS BEEN a great deal
said and written about the
producer's responsibility to his
client and we know that above all,
this responsibility means that the
producers must deliver a film that
does its job. But what about the
client's responsibility to the pro-
ducer?

Making a motion picture, like
painting a portrait or writing a
novel, is unfortunately not basical-
ly a "Democratic Process." The
creation of a motion picture should
be done by "committee action."

From the producer's standpoint,
it is the client's responsibility to
select a producer whose taste and
creative abilities he respects, then
to arm the producer with the facts
and concepts which he wants com-
municated. His further responsi-
bility is to then let the producer

carry on this task in the so-called
"undemocratic manner" which the
job calls for.

Although an industrial motion
picture difi'ers completely from a
Hollywood entertainment film (es-
pecially when it comes to matters
of accuracy and integrity) it still
is a basically creative job and must
have all the elements of drama and
interest whether the hero is a man
riding a horse or operating a
diesel engine.

The combination of a respon-
sible film producer plus a client
who meets his responsibilities, can
go a long way toward the ultimate
goal of reaching the full potential
of a motion picture in any given
situation. 9

*Mr. Colmes is well known in educa-
tional, business and television films. His
Chicago company, Colmes Wcrrenralh
Productions, Inc., is active in all three
liclds.

BUSINESS SCREEN MAGAZINE

McyiM o/Tul Sfc^iee^Afem

'¥

Motion picture scripts for producers
of institutional, educational and
public service sponsored films

Studio: Summer Workshop:

1416 N. Wells Street Lac Courc Oreilles

Chicago 10, Illinois Stone Lake 2, Wisconsin

MOhawk 4-0939 Stone Lake 2552

NUMBER 1 • VOLUME 19 • 1958

Rapid Colorprint's
extensive color film

production facilities
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sharper, dust-free
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We make the complete

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color negatives, color
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We duplicate your
existing filmstrip with
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Rapid Colorprint has

specialized in color
reproduction since
1949 and originated
the Chromostat®
method of direct
color copy.

LOCAL FILM COUNCILS

Promoting Regional Interest in Films

THE FILM COUNCIL OF

GREATER COLUMBUS

Office: Columbus Public Library, 96 South
Grant Avenue, Columbus 15, Ohio.

Officers: Dr. D. F. Prugh (Director, Frank-
lin County Historical Society), president; D.
D. Fulmer (President, Columbus Movie
Makers,, vice-president; Mary A. Rupe,
secretary-treasurer.

Trustees: Margaret Carroll (Librarian, Col-
umbus Public Library) ; Edgar E. Dale
(Director of Audio- Visual, Ohio State Uni-
versity) ; Clyde Miller (Director of Audio-
Visual, State Department of Education).
Purpose: To promote a greater interest in
the production and use of films by schools and
universities, public service organizations, civic
groups, and business firms and industries. The
use by these organizations of film producers
in the Columbus area and the State of Ohio
is also stressed.

1958 Activities: The Sixth Annual Columbus
Film Festival, an award program featuring
the "Chris" Award, from April 17 to 18. A
season of Film Classics for adults and children
— 10 outstanding motion pictures shown on
various evenings starting September 25 and
continuing through April 24, 1959.

SEATTLE FILM ASSOCIATES

Office (of the Secretary) : 5514 University
Way, Seattle 5, Washington.

Officers: George Shields (Pacific Telephone
& Telegraph Company), chairman; Carolyn
Sullivan (National Dairy Council), treasurer;
Edith Rarig (Rarig Motion Picture Company),
secretary.

Board: Fred Cochran (Audio-Visual Center,
Seattle Public Schools), Dave Cecarrelli (Gen-
eral Electric Company).

Purpose: The discussion and review of new
films by representatives from schools and
universities, film distributors, producers, li-
braries, business firms and industries — to pro-
mote the production and use of audio-visual
aids and materials in the Pacific Northwest.

1958 Activities: The Third Film Festival of
the Seattle Film Associates, April 18, 1958.

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(CONTINUED FROM PAGE 74)

tinue to prove its worth as a pub-
lic service offering by the sponsor.

That Useful Bell Series . . .

The Bell Telephone System's
series of scientific films for televi-
sion (and later released for gen-
eral distribution) is another exam-
ple of a sponsor contributing to
the general knowledge of the pub-
lic for the benefit of the country's
future. The two 1957 releases,
Hemo the Magnificent and The
Strange Case of the Cosmic Rays.
produced by Frank Capra (famed
for his World War II motivational
films) have been seen by an esti-
mated TJ million people (other
than tv viewers) of which more
than 6 million were students in
grade schools through college. The
tv reception was, statistically
speaking, extremely good, with
Trendex ratings on both films
higher than those of opposing
shows of national renown.

The purpose of the films is to
inspire young people and adults
to enter scientific careers, as well
as raise young minds to a surface
acquaintance (and subsequent en-
suing interest) in science. The
artful combination of fine anima-
tion with live action (and profes-
sional acting) makes the presenta-
tion of the subject matter of these
hour-long, color films both enter-
taining as well as instructional.

Of Blood and Cosmic Rays
In Hemo the Magnificent the
circulatory system and the blood
of man is explored. What man has
learned, and what he still has to
learn, about life's fluid is illus-
trated. The Strange Case of the
Cosmic Rays delves into our
search for the origins of cosmic
rays and the effects of these on
man.

Aside from the artistic quality
of the productions, the extensive
use of animation as a means to
explain complicated and mysteri-
ous natural processes in a simple,
understandable manner points out
a trend toward the use of this
technique by many industrial and
business sponsors. Such non-
sponsored productions, as Walt
Disney's Man in Space and Our
Friend the Atom, and Encyclo-
paedia Britannica's A Trip to the
Moon, all 1957 relea.ses, use sim-
ilar combinations of live action
and full or semi animation for
such subject matter.

Another sponsored film, A
Moon is Born, produced by Trans-
film, Inc., for International Busi-
ness Machines Corporation, used

The Pictures of the Year . . .

animation entirely to portray the
eventual launching of an earth
satellite. The film was distributed
to 225 television stations in 12
countries last year, with a specially
edited version for tv newsreels
distributed by United Press TV.
and also used by Movietone News
and Universal-International News-
reel. The complete version, in
color and running 4 minutes, was
requested by many theatres.

The film depicts the launching,
orbiting, and travel of the earth

satellite with mention of the elec-
tronic computers and other equip-
ment IBM is making for the proj-
ect.

Sponsors also found films useful
last year for recruiting purposes.
Reaction Motors, Inc., organized
in 1941 and concentrating on re-
search until recently, last year
started gearing for full-scale rocket
production. Their need for engi-
neers to fulfill their commitments
as suppliers of rocket engines and
allied devices became acute. The

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film. This is RMI, has been assist-
ing them in filling the need.

Produced by Audio Productions,
the 16mm color film brings engi-
neers inside its doors to see the
opportunities available to them in
the company. Much attention is
devoted to the ideal location of
its plant in the rural section of
New Jersey, near enough to New
York City for the engineers to en-
joy many of the advantages of that
city's life and activities. The film
was and is being shown to engi-
neering groups, and to men in en-
gineering schools throughout the
country.

The Navy Recruits Doctors
The Navy's Bureau of Medicine
and Surgery also used the motion
picture as a tool for recruiting
qualified young doctors into that
service, and also to keep them
there. MD-USN, produced by Dy-
namic Films, Inc., used a docu-
mentary, theatrical technique to
portray the role of the Naval doc-
tor in his many activities. Camera
crews were sent to foreign ports
to get footage required to show
the doctor's career overseas.

The success of the 42-minute.
black & white film is in the follow-
up showings, particularly to groups
of doctors taking their degrees
under Navy supervision. Showings
in medical schools and colleges
have also been scheduled and
made. Possibilities of having the
film shown to junior college and
senior high school students, where
the decision for a career is often
made, is being considered. The
Navy hopes the film will stimulate
the further development of mo-
tion pictures as motivational tools
in the armed services.

Careers in Agriculture . . .

Another well-known sponsor of
motion pictures, The American
Petroleum Institute, used the mo-
tion picture to stimulate young
people to enter careers in the field
of agricultural service. With some
15,000 technical jobs in agriculture
going unfilled each year because
of a lack of Agriculture college
graduates, A New Word for Farm-
ing has a big recruiting chore
ahead of it. Colburn Film Serv-
ices, Inc., produced the 25 min-
ute, color production for API,
which distributes it through their
regional offices. The story is di-
rected to the high school student,
both boy and girl, and presents a
convincing picture of the pros-
pects of such careers.

Much was done last year to

(CONTINUED ON PAGE 80)

BUSINESS SCREEN MAGAZINE

there's no

LIMIT

hxq piduu dbfVmi

Probably that's why the State

Department and an inter-industry
committee selected our 'TABST
SALES CALL" as the outstanding film
program to represent America in

the 'Tilms in the Service of Industry"
festival in Harrogate, England.

DALLAS JONES PRODUCTIONS, INC.

1725 N. WELLS ST. • CHICAGO, ILL
MOhawk 4-5525

The Pictures nf the Year . . .

(CONTINUED FROM PAGE 78)

assist doctors in their work through
the motion picture. A very im-
portant contribution was made by
the Wm. S. Merrell Company, one
of the leading pharmaceutical
manufacturers in the country. With
the cooperation of the American
Medical Association and the
American Bar Association, the
sponsor had Dynamic Films, Inc.
produce the first in a series of
six films on the subject of Medi-
cine and the Law.

Since medical testimony is re-
quired in from sixty to eighty per-
cent of all cases litigated in Ameri-
can courts, in this case the pro-
ducer recognized the need for some
tool to help doctors know their
responsibilities, legal obligations
and how to prepare and present
testimony most effectively. The
producer found support for the
project from a regular client, the
Wm. S. Merrell Company, which
obtained the endorsement and co-
operation of both AMA and ABA.

The first film deals with presen-
tation of medical testimony in
court. Entitled The Medical Wit-
ness, it discusses preparation of
testimony and its presentation in
court. The right and wrong way
to offer such testimony is pictured
by showing two physicians giving
it in a suit by a railroad worker
against his company for injuries
sustained on the job.

Legal Aid to the Doctor

Distribution of this film was
backed by the AMA and ABA,
both recognizing the tremendous
value of this and the productions
to come as teaching tools in areas
of tremendous importance to both
lawyers and physicians. The Mer-
rell Company was particularly
careful to avoid any implication
of advertising in the film. They
presented it as complete public
service to the two cooperating or-
ganizations and the intended audi-
ence.

When the series is completed,
it will be an audio-visual package
of tremendous value to the AMA
and ABA and should do much to
insure a positive public relations
attitude toward the sponsor.

The AMA also sponsored two
productions last year, one directed
to the doctor and one to the com-
munity of which the doctor is a
major part.

The Case of the Doubting Doc-

tor, produced by the Centron
Corp., explains the AMA to the
doctor and dispels certain falla-
cies often believed about the or-
ganization by doctors who either
don't know or resist knowing how
the organization works for them.
The other film. Even For One, was
produced by Dynamic Films, Inc.
and tells the community about the
vital role the doctor plays in it,
not only as a physician, but an
active, interested member of it as
well. The AMA distributes the
first subject, but had Sterling
Movies, U.S.A. distribute the sec-
ond and has secured TV showings
throughout the country.
* * *

Film Notes an Anniversary
■>^ Many companies made films as
part of anniversary programs last
year. Two prime examples are
The Borden Company's Hail the
Hearty, a public service produc-
tion, and Kaiser Aluminum and
Chemical Corporation's The Next
Ten, the story of their development
and future.

Borden's Hail the Hearty traces
the significant progress made by
our country in solving the prob-
lems of nutrition. Use of film
graphics to portray life in America
a hundred years ago makes the
film interesting and entertaining.
Authenticity was achieved by bas-
ing material on authentic docu-
ments and objects of the times
from libraries, museums and pri-
vate collections.

The historical development of
nutrition and mass availability of
foods made the film an important
(continued on page 82)

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BUSINESS SCREEN MAGAZINE

ways the
picturephone

can save you money

First cost is not the only thing to think about
when buying Sound Slide-filin equipment.

What else do you have to buy?

Where else do you have to spend money?

Are you getting the showings you pay for?

Are you going to have accidents?

Will delivery delays eat into your profits?

THE PICTUREPHONE IS A SMART BUY
BECAUSE . . .

You don't have to buy a zipper bag.

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You don't have to buy a screen unless
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You don't have to buy replacement screens because
the Picturephone screen is built-in and can't get lost.

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it is furnished with the machine.

You don't have to buy a record carrying case
unless you want to carry more than eight records.

You save on airplane excess baggage.

You save on repairs.

You get the showings you pay for because

light weight is insurance against salesmen reporting

that they ran a program when they didn't.

You save money because there is no immediate danger
from plugging into direct current.

You save money because films cannot come out
of cans in transit and be damaged.

You save money because records are protected
against damage in transit.

You save money because you do not have to pay damages
caused by side latches scraping furniture and door frames.
The Picturephone has no side latches.

You save money because you don't lose business
while waiting for delayed deliveries.

But the biggest economy of all is that you put on the
most brilliant program with a machine that is
strictly professional in every way.

You don't pay for a lot of machine that you don't need.

8TH ANNUAL PRODUCTION REVIEW

0. J. McCLURE TALKING PICTURES

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The Pictures of the Year . . .

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WM. SCHUESSLER

361 W. SUPERIOR ST.
CHICAGO 10, ILLINOIS

(CONTINUED FROM PAGE 80)

contribution to public knowledge
of nutrition and its progress.

Borden premiered the film at its
1 00th birthday anniversary cele-
bration, then turned distribution
over to Sterling-Movies, U.S.A.
The 28-minute. color film was pro-
duced by Charles Palmer and
Parthenon Pictures.

The Next Ten started out as a
dual-purpose film, for in-plant and
general public showings for Kaiser
.Aluminum. Aware that such films
can be deadly because of the to-
tally dilTerent audiences. Kaiser
decided to avoid at all costs filmed
speeches by company executives.

Together with Parthenon and
Charles Palmer, supervising con-
sultant Jack Hennessey came up
with a production which presented
the growth and development of
the company, its key personnel,
and its future, without being trite
or dull. The final, 52-minute ver-
sion was shown to all plant person-
nel and their families as often as
possible. The film was then
shortened to a more suitable ver-
sion for public showings and as-
signed to Modern Talking Picture
Service Inc., for distribution. The

film has met with enthusiasm from
all types of audiences, can be
cited as an example of a dual-pur-
pose film filling both purposes well.

A Prize Safety Package

■ An extremely successful 1957
visual safety campaign was built
around the motion picture Know-
ing's No! Enough, U. S. Steel's
film on the proper attitude toward
safety, produced by Wilding Pic-
ture Productions, Inc.,

When first released, U. S. Steel
showed the film in all of their
plants, presenting it as part of a
complete program which included
posters, leaflets, pamphlets, ban-
ners, and other reminders, all of
which were designed from particu-
lars from the film.

Since the film was planned for
community as well as industrial
use, it was necessary to make the
theme motivational rather than in-
structional. Three "retention and
recall" devices were therefore
built into the film to act as re-
minders for the audience. One
was a five-note musical theme, re-
peated over and over when the
track announcer (some of the be-
ginning action takes place during
a sport's car race) bumps his rec-

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ord player when he becomes ex-
cited over the crash. The second
device, most easily adapted to a
wide variety of uses, was the yel-
low flag used by track officials to
signal "Emergency — Hold your I
places — reduce speed — no passing
— exercise Caution!" The third
device was the creation of four
IMPS signifying four main rea-
sons why safety rules, although
known, are often ignored in poten-
tially dangerous situations — IM-
Provising, IMPatience, IMPulsive-
ness, and IMPunity.

Use of Integrated Media

In the action of the 28-minute,
color film, each time one of the
main characters is about to take
a chance or do a job un-safely, he
hears the five-note musical theme,
sees both an IMP urging him on
and a yellow flag warning him of
the danger.

The yellow flag and the IMPS
were the two devices most used
in the material designed to be used ;
with the film. Flags, posters,
Scotchlite for automobile bumpers,
all used either the IMPS or the ,
yellow flag as their symbols. A
record was made of the musical
theme for loudspeaker use near
plant gates and other heavy traflBc
areas.

By the middle of 1957, cover-
age with the sponsor's plants was
almost 100%. By that time, too,
outside industries began discover-
ing the usefulness of the film for
their safety programs. U. S. Steel
made the other materials available
to these industries at nominal
cost, so the complete program
could be used. As an "across the
board" general attitude film, .
Knowing's Not Enough has been I
widely accepted by community
groups and other non-business or-
ganizations.

The sponsor stresses the fact

(CONTINUEDON PAGE 84) j

BUSINESS SCREEN MAGAZINE

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COMMERCIAL, THEATRICAL, AND INDUSTRIAL MOTION PICTURES
SLIDE FILMS • TELEVISION • STAGE SALES PRESENTATIONS

NUMBER 1 • VOLUME 19 • 1958

PARTHENON PICTURES
-flollywood-

A "FIRST" FOR
THE HILTON HOTELS

"A HOTEL IS BORN"— The very
human story of a great hotelman.
Designed for general distribu-
tion, plus special showings to
promote convention bookings.
Unusuallv active on free-time
TV. Color, 28 minutes, (Sterling-
Movies USA").

AND A LETTER FROM
THE HILTON PRESIDENT

Beverly Hills, Dec. 13, 1957

TO:

Parthenon Pictures,
Hollywood.

Dear Cap:

I thought you'd be interested in
a report on "A Hotel Is Born" in-
asmuch as nearly a year has gone
by since we started using it.

The results have been excellent,
thanks to the excellent job you
did. As you know, this was our
first film. When we started it we
were amateurs. We still are, for
that matter. Without your inge-
nuity, your perseverance, and your
fine experience it is quite possible
that we might have come up with
an amateur film.

That we did not is indicated in
the reports we get from the show-
ings. The audience report cards
are unanimously complimentary.
People seem to like the "plot," the
photography, the color — every-
thing. You were responsible for
all of these qualities I am sure.

Almost 100,000 people have seen
it in showings to various groups
in ten months time. In the seven
months the film has been available
to television, an estimated audi-
ence of almost five million has
seen "A Hotel Is Born." I am sure
we could not have achieved such
results unless we had an excellent
production.

Sincerely yours,
Conrad N. Hilton
President

PARTHENON PICTURES

Cap Palmer Unit

Documentary Films -for Business

2625 Temple St. • Hollywood 26

The Pictures of the Year . . .

(CONTINUED FROM PAGE 82)

that the film itself is not a com-
plete safety program. It must be
accompanied by a constant follow-
up keeping alive the important
points in the minds of the audi-
ences. The continued success of the
film is evident in the increasing
demand for the film and accom-
panying materials by more and
more business and public groups.
It has also stimulated other com-
panies to produce their own safety
films to deal with specific prob-
lems or as public service presenta-
tions.

* * *

Competition in U.S. Business

■m The problem of intense compe-
tition as it affects company man-
agement was treated in the Na-
tional Association of Manufac-
turers' Crises in Lindenville, a
dramatic production by Henry
Strauss & Company. The story is
about a small-town tool factory
suddenly faced with several ur-
gent problems all endangering its
existence. The president of the
factory is faced with a minority
stockholder wanting to sell out to
a large manufacturing company;
aggressive competition from a
hardware manufacturer which just
entered the tool field threatening
his largest account; the need for
financing to modernize his plant
and retool for a new line. How
he solved these problems and how
these very problems lead to better
products and greater security for
his employees makes up the film.
NAM, for 45 years the sponsor
of many educational films on in-
dustry and business, offers the
audience the chance to sit with
management as it faces its many
problems. The 15 minute, black
and white film instructs while it
entertains and presents a different
viewpoint of industrial manage-
ment for the audience to consider.
* * *

A "Better" Labor Film

M- Another example of a different
viewpoint was found in the pro-
duction sponsored by the Hotel and
Restaurant Employees and Bar-
tenders International Union. Origi-
nally intended as a filmed memento

of a display of culinary art by the
450 members of the Cooks Local
88 at the Conrad Hilton Hotel in
Chicago, Hail to the Cook was
extended into a public relations
film with a three-fold purpose.

First, it was designed to give
the public a chance to see the
skilled chef at work and the prod-
ucts of his efforts. Second, it was
to encourage "dining out" to bol-
ster the businesses its members
serve, and third, it was to en-
courage young men to consider
professional cookery as a good
career.

Aside from their own use, the
Union is urging joint boards and
larger locals to purchase prints
and arrange public showings. They
are also urging its use in high
schools and by civic organizations.
It is hoped that this effort will at-
tract other Internationals to spon-
sor films of similar nature as a
public service, as well as fulfill the
purposes of the film.

The New Farm Markets . . .

i^ An excellent example of a
business trend film was Bright
Promise of the American Farm
Market, offered by Fortune Films
and produced by Transfilm, Inc.
Using crisp modern color anima-
tion, the subject is directed to
marketing personnel and industries
serving the farm market, plus those
that will be.

The film tells the story of the
tremendous growth of farm pro-
ductivity and the increased demand
for manufactured goods of both
consumer and industrial equip-
ment types. Noting that less than
half the nation's farmers account
for most of the cash sales and pur-
chases from industry, the film goes
on to predict the increase in this
trend. The farmers making a go-
ing business of agriculture and also
producing most of our food at a
profit to themselves will be want-
ing more and more manufactured
equipment, more electricity, more
advances in agricultural techniques
and animal husbandry, and many
other factors are shown and dis-
cussed which promise a rich
harvest for both the farmer and
the industries serving him. R*

PARTHENON PICTURES
-Hollywood-

A FILM PROGRAM
FOR KAISER ALUMINUM

"THE NEXT TEN" — feature-
length version ... A Tenth-An-
niversary film to help weld the
fast-grown employee family into
a feeling of oneness. Color, 55
minutes.

* * *

"THE NEXT TEN"— short docu-
mentary version (Golden Reel
'57) . . . for public release, the
story of an American business
and the five men who built it
from zero to greatness in ten ex-
citing years. Color, 32 minutes.
(Modern TPS)

In process:

"BASIC REFRACTORIES"

AND A LETTER FROM

KAISER ALUMINUM &

CHEMICAL

Oakland, May 2, 1957
TO:

Parthenon Pictures,
Hollywood.

D^ar Cap:

For the lack of space at the top,
I left out lots of names to whom
this letter should be addressed,
but I am sure that you will let
everyone we worked with on THE
NEXT TEN know how tremen-
dously pleased we are with THE
NEXT TEN'S winning an indus-
trial "Oscar."

It's nice to get our feet wet this
way, but I don't think we would
be swimming yet if it hadn't been
for the fine group of people who
made the picture for us. It's one
thing to have a story but a dif-
ferent one to tell it. No one could
have told it better than you did.

I think the most pleasing thing
to me was the fact that you were
the only producer in America to
win two awards, and we were
mighty lucky to ride with you on
this trip.

Our thanks to everyone and
best wishes for your continued
success and good fortune in the
film field.

Sincerely yours.
Kaiser Aluminum &
Chemical Corp.
Robert E. Rouse
Public Relations

PARTHENON PICTURES

Cap Palmer Unit
Documentary Films for Business

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

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NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD

First in Service to Business

i< For two decades, Business Screen has
provided more useful data, key editorial
features to film sponsors than any other
publication.

(ai':o cee pages 33. 34. 40. 42 and 88)

NATIONAL AUDlO-ViSUAL

ASSOCIATION, INC.

National Office: Fairfax, Virginia.

Contact: Don White, executive vice-presi-
dent; Henry C. Ruark, Jr., director of infor-
mation.

Officers: William W. Birchfield (Alabama
Photo Supply), Montgomery, Alabama, presi-
dent; P. H. Jaffarian (Audio-Visual Center,
Inc.), Seattle, Washington, first vice-presi-
dent; William G. Kirtley ( D. T. Davis Co.),
Louisville, Kentucky, second vice-president;
Ray Swank (Swank Motion Pictures, Inc.),
St. Louis, Missouri, secretary; Harvey W.
Marks (Visual Aid Center), Denver, Colorado,
treasurer.

Regional Directors: G. S. Follis (Stanley
Winthrop's, Inc.), Quincy, Massachusetts;
James W. Bell, Jr. (Calhoun Co., Inc.), At-
lanta, Georgia; Eleanor Bell (Kansas City
Sound Service), Kansas City, Missouri; Ty
Sidener ( Ty Sidener Co.), Sacramento, Cali-
fornia; Harrison Harries, Hartford, Connec-
ticut; Robert P. Abrams (Williams, Brown &
Earle, Inc.), Philadelphia, Pa.; Larry Skeese

(Films Unlimited), Mansfield, Ohio; M. G.
Gregory (Sound Photo Equipment Company),
Lubbock, Texas; Bernard Tessier (Center
Audio-Visuel, Inc.), Trois-Rivieres, Quebec.

Directors-At-Large : Mahlon Martin (M. H.
Martin Co.), Massillon, Ohio; E. F. Burke
(Burke's Motion Picture Co.), South Bend,
Indiana: L. C. Vath ( L. C. Vath A-V Aids),
Sharpsville, Pennsylvania; H. A. Fischer
(Photosound of Orlando), Orlando, Florida;
Frank S. Bangs (Frank Bangs Company),
Wichita, Kansas; Jasper Ewing, Jr. (Jasper
Ewing & Sons ), Alexandria, Louisiana. Execu-
tive Vice-President: Don White (NAVA),
Fairfax, Virginia.

Membership: NAVA is a trade association of
audio-visual equipment dealers, service agen-
cies, commercial film libraries and suppliers
to school, church, industrial and community
users of these materials and equipment. An
advisory membership consists of producers of
classroom and religious materials and prin-
cipal audio-visual equipment and accessory
manufacturers. The Association holds an
annual Audio-Visual Selling Institute in as-
sociation with Indiana University, in Bloom-
ington, the week before the Association Con-
vention.

National Convention An" Trads Show:
July 26-29, 1958, at the Morrison Hotel,
Chicago. Guests admitted by registration fee.

Publications: A Membership Directory list-

(CONTINUED on PAGE EIGHTY-EIGHT)

OAL DUNN STUDIOS

159 EAST CHICAGO AVE. CHICAGO. ll-WHltehall 3-2424

illl£ rOO GErriNG our newj/eller, Whols New ol Co/ Dunn Slud.os' '
Write todox on your /elterheod for your free copy.

\ ^

B ICl CHUM

Swift's ^ "

II'

-—— .

BUSINESS SCREEN MAGAZINE

MIRROR REFLEX SHUTTER

BEAM SPLITTER REFLEX

The great advantages of a reflex viewing system In a movie camera are obvious:
No parallax, no finders to match, no rackover inconvenience
but continuous focusing and viewing through the taking lens.

There are two ways in which reflex viewing can be accomplished:

By means of a mirror reflex shuffer which rotates at 45 '
between lens and film plane.

The great advantage of this system is the fact that 1 00 %
of the light goes to the film and the eye infermittantly.
When the shutter is open there is no interference be-
tween film and lens. When the shutter is closed, its mirror
surface reflects all of the light to the eye. Result: Easy
focusing and viewing on a bright crisp ground glass
image even in dim light, or when the lens is stopped
down.

The Arriflex — designed for the professional — uses the
mirror reflex shutter, which of course is a much more

2. By means of a beam spliUing mirror or prism which is
mounted between lens and film. This reflects some of the
light (about 20%) to the eye and transmits the balance
to the film.

The disadvantages of this system are:
The light reflected to the eye is so weak that it is difficult
to focus or even sight, unless the lens is wide open and
the scene brightly illuminated. In dim light, or if the lens
is stopped down, the finder image is so weak it is prac-
tically useless. But the light going to the finder is taken
away from the film, requiring the f stops of the taking
lens to be specially adjusted. The beam splitter perma-
nently in the light path, and close to the film plane,
frequently accumulates dust and other foreign matter
which may ruin the picture.

costly design.

Don't take our word for it! Try it yourself. Take an Arriflex 16 and a
"beam splitter reflex" and look at the same scene, through similar focal
length lenses, at various f stops from wide open to f22. You will exclaim
with us: Vive la difference!

Write for 16-page Arriflex catalog. Free if requested on your business letterhead,- otherwise 10c to cover hondling.

SOLE U. S. DISTRIBUTOR

KXaXUKrG- FHOTO OOrtFOPLA-TION"

257 FOURTH AVENUE, NEW YORK 10, N. Y. • 7303 MELROSE AVENUE, LOS ANGELES 46, CALIF.

In Canada: Gevaert (Canada) Ltd., 345 Adelaide St., West, Toronto

NUMBER 1

VOLUME 19

1958

(CONTINUED FROM PAGE EIGHTY-SIX)

ing audio-visual dealers across the country is
available upon request. The Association pub-
lishes the authoritative guide for equipment
purchasers, The Audio-Visual Equipment Di-
rectory, presently in its fourth edition; avail-
able from the Association, Fairfax, Virginia.

NATIONAL COMMITTEE

ON FILMS FOR SAFETY

Founded, 1937

Office (of the Secretary) : 425 North Michi-
gan Ave.. Chicago 11, 111.

Officers: John B. McCullough (Motion Pic-
ture Association of America), chairman;
William Englander ( National Safety Council),
secretary.

Member Organizations: Motion Picture Asso-
ciation of America, National Safety Council,
American Association of Motor Vehicle Ad-
ministrators, American Automobile Associa-
tion, American Public Health Association,
American National Red Cross, American So-
ciety of Safety Engineers, American Stand-
ards Association, Association of Casualty &
Surety Companies, Association of Safety
Council Executives, Automotive Safety Foun-
dation, Council on Industrial Health of the
American Medical Association, Inter-Industry
Highway Safety Committee, International
Association of Chiefs of Police, National Asso-
ciation of Manufacturers, National Associa-
tion of Automotive Mutual Insurance Com-
panies, National Association of Mutual
Casualty Companies, National Fire Protection
Association, National Retail Farm Equipment

NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD

(also see pages 33, 34. 40. 42 and 90)

Association, U.S. Junior Chamber of Com-
merce, U.S. Air Force, U.S. Army, U.S. Navy.
U.S. Bureau of Public Roads.

Purpose: A co-sponsored group of national
organizations, with active interest in accident
prevention through use of films, who wish to
accomplish the following objectives: 1. To
stimulate production and use of safety films.
2. To raise the quality of films produced. .'!.
To establish film evaluation standards. 4. To
recognize film excellence in an awards program.

1958 Activities: March meeting of the Com-
mittee as a Board of Judges to screen and
finally judge entries in their 15th Annual
Safety Film Awards Program. October eve-
ning showing of top winning films and pre-
sentation of awards to representatives of
sponsors and/or producers (during the Na-
tional Safety Congress and Exposition in
Chicago, 111.).

CATHOLIC AUDIO-VISUAL

EDUCATORS ASSOCIATION

Address: Box 618, Church Street P. O., New
York 8, N.Y.

Officers: Very Rev. Monsignor Leo McCor-
mick, Ph.D., president; Reverend Michael
Mullen, CM., vice-president; Reverend Sister

Ignatia, C.S.J., secretary; Reverend Brother i
Raymond Glemet, S.M., treasurer.

Purpose: To further the use of Audio-Visual
equipment and materials in Catholic education
and to encourage production of suitable films
for Catholic school use.

Annual Convention: CAVE is coordinating
its seventh Annual Convention with the Na-
tional Catholic Educational Association na-
tional convention April 8-11, 1958 in Phila-
delphia, Pa. Audio-Visual equipment and
materials may be exhibited at this joint con-
vention. No registration fees are required.

Official Publication : The Catholic Educator.

DEPARTMENT OF

AUDIO-VISUAL INSTRUCTION

NATIONAL EDUCATION

ASSOCIATION

Office: 1201 16th Street, N.W., Washington 6,
D.C.

Contact: Anna L. Hyer, E.recutive Secretary

Officers: Dr. Charles Schuller (Director,
Audio-Visual Center, Michigan State Univer-
sity), President; Charles F. Schuller (Direc-
tor, Audio-Visual Center, Michigan State
University), Vice-President; The Executive
Committee : Walter Bell ( Director, Audio-
Visual Education, Atlanta Public Schools) ;
Margaret W. Divizia ( Supervisor, Audio-
Visual Aids Section, Los Angeles City Board
of Education), Elizabeth Golterman (Director,
Division of Audio-Visual Education, St. Louis

(continued on page ninett)

(7]'^U\

di Lb

to tell the dramatic story
of this new product
DU PONT selected...

FILM PRODtCTIOIMS, IIMC.

1 I'lCVl.SKlI

1 and industrial Films

160(1 Hroadway, New ^■o^k 19. N.Y. JUdson 2-J7:in

BUSINESS SCREEN MAGAZINE

mmi

Many companies look with envy at super film productions
sponsored by large organizations with what seem to be limitless
budgets — and wish they could do the same.

Haig and Patterson, Inc. lists as clients some of the most widely
known names in business and industry and takes pride in their con-
tinuing patronage. But with equal pride, it lists numerous smaller
companies whose film investments must show immediate doUars-
and-cents return in the form of increased sales or reduced manage-
ment and sales costs.

Tf^

Regardless of the size of the company, Haig and Patterson, Inc.
holds firmly to the principle that a sound slidefilm or motion picture
need cost no more than the worth of the job to be done, and has
held its clients year after year through proven results.

Films do many jobs that can be done in no other way — or at
a lower cost than by any other means. We invite your inquiry on
what films can do for you. No obligation, of course.

14aig an(l'l?itterson,lnc.

DETROIT

IS EAST BETHUNE AVE.

DETROIT 2, MICHIGAN
PHONE: TRinity 3-0283

DAYTON

131 NORTH LUDLOW ST.

DAYTON 2, OHIO
PHONE: BAIdwin 3-9321

REE

Write for our booklet, "How
Much Should A Film Cost?" You
may find it will help you to make
profitable use of films.

NUMBER 1 • VOLUME 19 • 1958

(CONTINUED FROM PAGE EIGHTY-EIGHT)

Public Schools) ; L. C. Larson (Director,
Audio-Visual Center, Indiana University ) ; J.
J. McPherson (Director, Audio-Visual Mate-
rials Consultation Bureau, Wayne State
University) .

Peincipal Committees: The program of
DAVI is carried out primarily through stand-
ing committees, such as: Evaluation of Sec-
ondary School AV Programs, F. Edgar Lane.
chairman: Adult Education, Kenneth Mclntyre,
chairman; Archives, Abraham Kraskei-, chaii--
man; Buildings and Equipment, A. J. Foy
Gross, chairman; College and University Pro-
grams, Ernest Tieman, chairman; County and
Cooperative Progi-ams, Lee Champion, chair-
man; AV Instructional Materials, T. W.
Roberts, chairman; Legislative, Irving Boerlin.
chairman; Professional Education, L. C. Lar-
son, chairman; Radio and Recordings, Ralph
Hall, chairman; Research, W. C. Meierhenry,
chairman; School Service Corps., Fred Win-
ston, chairman; Teacher Education, William
Fulton, chairman; Television, Emma Fantone.
chairman; Armed Forces Section, Lawrence
Braaten, chairman.

Purpose: The improvement of instruction
through the better and wider use of audio-
visual equipment, materials and techniques.
The membership consists primarily of direc-
tors and specialists in audio-visual in colleges
and universities, state departments of educa-
tion, and county and city school systems.
School supervisors, classroom teachers and
audio-visual specialists in the armed forces,
in industry, and among religious gi-oups are
included in the membership.

I NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD

(also see pages 33, 34, 40, 42 and 88)

Activities In 1958 : National Convention with
exhibits, April 21-25, Leamington Hotel, Min-
neapolis, Minnesota. Series of leadership con-
ferences and workshops on educational televi-
sion ; a field service program which provides
consultants to assist school systems and col-
leges and universities in the improvement of
their instructional materials programs. Con-
tinuing series of publications in the area of
administration of audio-visual programs,
school buildings, television and research.

Publications: The Department issues two
regular publications. Audio-Visual Instruc-
tion, 9 issues, September to May inclusive — a
magazine intended to help the audio-visual
specialist and the classroom teacher. Audio-
Visual Communication Review, a scholarly
quarterly reporting the latest trends, research
needs, developments, and research projects in
the field of audio-visual communications.
"Graphic Communication and the Crisis in
Education," a special issue of Audio-Visual
Communication Review, analyzes barriers to
effective use of audio-visual methods and ma-
terials and integrates the findings from A-V
communication research into the organization
of a theory learning. Other important publi-
cations of the Depai'tment are the series
Planning Schools for Use of Audio-Visual
Materials; National Tape Recording Catalog,

Second Edition; Evaluative Criteria for
Audio-Visual Instruction Materials Services;
The School Administrator and His Audio-
Visual Program, 1954 Yearbook; and A Direc-
tory of Graduate AV Programs for the Pro-
fessional Education of Audio-Visual Super-
visors, Directors and Building Coordinators.

EDUCATIONAL FILM

LIBRARY ASSOCIATION, INC,

Office: 250 West 57th Street, New York 19.
N.Y.

Officers: Erwin C. Welke, president; Elliot
Kone, vice-president; Mrs. Carol Hale, secre-
tarii; Emily S. Jones, executive secretary.

Committees: Evaluations — Lynn Weiss;
Nominations — Mrs. Carol Hale; Membership
—Elliot Kone.

Membership: (Constituent) — 438 nonprofit
educational institutions; (Service) — 45 com-
mercial oi'ganizations and interested individ-
uals; 4 international members — government
agencies, film groups of other countries ; 31
submemberships; 79 personal memberships.

Purpose: To encoui-age and improve the pro-
duction, distribution and utilization of educa-
tional films. EFLA conducts a film evaluation
service.
1958 Meeting Dates: July 25-27, Chicago.

Publications : For members — Evaluations,
EFLA Bulletin, Service Supplements. A cata-
log containing descriptions of EFLA "Gen-
eral" publications is provided by the
Association. B"

MOBILUX

The only, really new motion picture
art-form in 25 years."

"For the firsf timer animated picture
and sound are blended into a single,
compelling, aesthetic force."

With the final granting of U.S. Patent No. 2,821,393 to Jjhn Hoppe on January 31, 1958, covering basic methods and
techniques, MOBILUX is now available to sponsors of conrnercial, industrial, and training films exclusively through:

ROBERT DAVIS PRODUCTIONS, INC

21 EAST 63 STREET

NEW YORK 21, NEW YORK

BUSINESS SCREEN MAGAZINE

The Finest Sound Stage in the Washington, D. C, Area

Allied Motion Picture Center, Inc. has leased the sound stage of the Sheraton-Park
Hotel, Washington, D. C, formerly occupied by NBC -TV.

Allied Motion Picture Center, Inc. also has a complete line of professional motion
picture cameras — 33mm and 16mm — electrical and grip equipment. After April
13, 1938 the stage and facilities are available for rent to producers

ALLIED MOTION PICTURE CENTER, INC.

AFTER April 15, 1958:

Sheraton-Park Hotel, Washington 8, D. C.

8TH ANNUAL PRODUCTION REVIEW

Hudson 3-3715

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in Washington, D.C.

quality points to . . .

WASHINl

iTON

VIDEO PRODUCTIONS

SUCCESSFUL YEARS

OF PRODUCTION

1536 Connecticut Ave.

Washington, D. C.

An technique (by Visimlscope) captures oil dealer's varyini^ inuods . .

Wide-Screen Look at Dealer Attitudes

Dow Visualizes a Motivation Study of Service Stati(

i^ The attitudes of the service sta-
tion dealer toward himself, his
company and his customers is the
subject of a new wide-screen sound
siidefilm presentation sponsored by
the Dow Chemical Company as a
marketing service to its oil com-
pany customers.

Titled A Bill of Particulars, the
film was produced by Visualscope.
Inc., from a motivation study of
service station dealers recently
completed for Dow.

The study. The Service Station
Dealer, A Motivation Study of
Dealer Attitudes, provides an
unusual insight into the hopes, as-
pirations, stresses and frustrations
of the man who runs the corner
service station.

Through Art Director Manny
Rey's interesting, Picasso-like tech-
nique in the use of unusual colors,
forms and lines, the film captures
the inner and outer mood of the
dealer under varying situations
which arise during his daily activ-
ities.

The wide-screen siidefilm ver-
sion will be available for viewing
by petroleum marketing manage-
ment. These screenings are pre-
sented by Dow sales people with

Dealers

projection

special anamorphic
equipment.

A 1 6mm filmograph version has
been prepared for inclusion in
petroleum marketers" training pro-
grams.

Arrangements for showings of
A Bill of Particulars may be made
by companies concerned with
petroleum marketing through Anti-
freeze Sales, The Do.v Chemical
Company, Midland, Michigan. 9'

* * *
Churches to Spend a Million

■^" A million-dollar budget has been
voted by the board of managers of
the Broadcasting and Film Com-
mission of the National Council of
Churches to finance mass commu-
nications operations, including films
and tv, during 1958. 51'

* * *

NYU Workshop Hears Wade
^ Roger Wade, president of Roger
Wade Productions Inc., was a
speaker at a recent New York
University publicity workshop. He
discussed the steps necessary to
produce a successful motion pic-
ture, and screened two films dem-
onstrating two main objectives in
industrial film-making: direct sales
and public relations. <^

Below: at Dow preview (see above) are (I to r) John R. Rose, Jr., presi-
dent, Visualscope, Inc.; Dr. Percy Black, pres. Social Attitude Survey:
Garland Fitts. Ted Caldwell, Dow Antifreeze Sales executives.

PARTHENON PICTURES
-Hollywood-

A FILM PROGRAM FOR

INTERNATIONAL

HARVESTER

"MAN WITH A THOUSANE

HANDS" — multiple award win-
ner. Story of the great machines'
which are opening hitherto for-
bidden areas of the earth tc
human use. Color, 55 minutes
and 35 min. Told bv Ravmond
Massey. (Modern TPS)

IH FILMS IN PROCESS:

"COLLECTORS' ITEM"

"KITIMAT TODAY"

•THE DEDICATED MEN"

"WATER FOR ARID LANDS"

(Upper Colorado Project)

AND A LETTER FROM

INTERNATIONAL

HARVESTER

Chicago, Nov. 21. 195T

TO: I

Parthenon Pictures,

Hollywood.

Dear Cap:

With the prospect of two more
Parthenon-Harvester pictures in the
immediate future, it occurs to us
that your records should have the
following information on two pic-
tures now circulating.

"Day in Court" continues its
phenomenal widespread acceptance
The latest distribution report shows
an aggregate audience of 5,133,519
We are seriously considering the
television adaptation, and that will
be on our agenda to discuss with
you next month.

"Day" still stands as the all-time
popularity winner in the Company's
40 years of picture making, and it
continues to help sell trucks.

Both versions of "Man With a
Thousand Hands" are also circulat-
ing at capacity in the United States
and. as you know, this picture has
gone abroad through Harvester's
foi-eign operations and the Alumi-
num Company of Canada. The
United Nations is developing a ver-
sion of it for further world distri-
bution.

With every showing, its reputa-
tion continues to grow as one of the
great industrial documentaries in
our experience.

The way you made those pictures
for us is legendary now in the Com-
panv. and we're looking forward
with keen anticipation to making
the legend grow.

Sincerely.

W. O. Maxwell
Manager. Consumer
Relations Dept.

PARTHENON PICTURES

Cap Palmer Unit
Documentary Films for Business

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

- ^e\N YORK C//?c,.

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I il- cD C^ U^v \>>x ^y ^0 \CS '^r'^^'v^/^OCo Co

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ANSEL FILM STUDIOS 45 WEST 45TH STREET NEW YORK CIRCLE 70049

JTH ANNUAL PRODUCTION REVIEW

Film on Heart Care High
On TV Popularity List

:A- Some months ago. Association
Films compiled its "Golden Circle"
of most-televised industrial films.
Second on the list, with 1,110
telecasts was a quarter-hour film
on the fight against heart disease,
A Matter of Time, produced by
Unifilms. Inc.

In easily-understood layman's
language it tells of the amazing
discoveries and progress in medi-
cine's search for the causes and
the cures for the four major types
of heart disease. The film offers
some suggestions on extending the
life span by working and relaxing
moderately and sensibly.

Each year the film is given spe-
cial attention during February, na-
tional heart month. It is offered
to stations on a free-loan basis for
use on public service programs.
Presented in the public interest by
the Institute of Life Insurance, A
Matter of Time has been scheduled
by a number of stations for special
showings this month. Prints are
available from all Association
Films' tele-exchanges. 58"

4: ^ ^

Two Eastman Film Divisions
Now Part of Sales Service

A The non-theatrical films divi-
sion and the informational films
division of Eastman Kodak Com-
pany now are part of the com-
pany's sales service division, man-
aged by Glenn W. Mentch. An-
nouncement of this reorganization
was made by James E. McGhee.
Kodak's vice-president in charge
of U. S. sales and advertising.

The non-theatrical films divi-
sion disseminates information on
the application of Kodak prod-
ucts in the production of motion
pictures by industry, the govern-
ment, churches and other organi-
zations.

Kodak's informational films di-
vision produces motion pictures
used in the company's informa-
tional and training program. ^
* * *

Fred Riebel Dies; Long
Active in I.A.V.A. Affairs

ii Fred Riebel, of the Motion Pic-
ture Bureau, Aetna Life Affiliated
Companies, Hartford, Connecticut,
died suddenly on November 19.
He was for many years active in
the affairs of the Industrial Audio-
Visual Association. He was
scheduled to retire on January 1
of this year.

He is survived by his widow,
Mrs. Helen Riebel, of 12 Brook-
field Road, Hartford, Connect-
icut. 9

BUSINESS SCREEN MAGAZINE

Standards Bureau Film Tells
Measurement's Science Role

.•^ Scientific achievement results
I from the discovery and utilization
!of measurements. To interest
young people in science, the Na-
Itional Bureau of Standards, the
■government's measuring house, has
I sponsored a motion picture drama-
tizing the measuring processes in-
I volved in man's efforts to harness
' the sources of energy.
' The new film, Unclerstandini> the
I Physical World Through Measure-
; ment, is a 33-minute color version
I of a lecture-demonstration wit-
I nessed by some 6,000 high school
' science and mathematics students
who attended the Bureau's Guest
1 Week Program last May.
t Understanding the Physical
World . . . traces the development
I of means for utilizing energy
1 sources — from the muscles of pre-
; historic man to the steam engines
' and to contemporary uraninum
I fission and free radicals. The ne-
; cessity of physical measurement in
this advance is illustrated by ex-
[ periments which duplicate the im-
. portant scientific discoveries that
I reveal new energy sources.
j Shows Energy in Action

The film depicts the transforma-
tion of several kinds of energy —
mechanical, chemical, thermal,
electricil and nuclear — from one
form into another. In one exam-
ple the Bureau's radiation balance
is used to measure the heat energy
generated by radium in its disinte-
gration.

The energy released by fission
of uranium-235 atoms under neu-
tron bombardment is shown on an
oscilloscope screen, where it can
be compared with the lesser energy
released by the radioactive disin-
tegration of the more common
uranium-238 atoms.

Storage of chemical energy is
illustrated bv the green glow of
highly reactive molecular frag-
ments, known as free radicals, cap-
tured and kept at -450 degrees,
a temperature near absolute zero.
This spectacular experiment shows
one of the most concentrated
forms of chemical energy yet dis-
covered by science.

Understanding t h e Physical
World Through Measurement is
available from the Office of Tech-
nical Information, National Bu-
reau of Standards, Washington 25,
D. C, or from the Bureau's Boul-
der Laboratories, Boulder, Colo-
rado. The film has been distributed
among selected educational audio-
visual centers serving school sys-
tems throughout t h e United
States. If

Ever feel like saluting a good idea?

We have, hecause we know how hard tjiey are to come hy.

Having good ideas that will go to work for you and

produce, is our husiness. But handling a good idea with

technical competence— "know-how"— isn't enougli

to guarantee that your product story, sales promotion

campaign or training film will do the job you

want it to. It takes '"care-how", too.

In our hook, "care-how" is the counterpart of
"know-how." It's your assurance that you can ride your
good idea all the way home.

Should you use film? A live shoic? Printed material?
We can send you booklets that may help you find
some of the answers. No obligation. Write Regan Film
Productions, 19730 Ralston, Detroit 3, Michigan.

RODUCTIONS

Detroit

8TH ANNUAL PRODUCTION REVIEW

films shcGild be made

jLm ^'•^

UNLESS they have a real purpose

there is a problem to be solved
there is an idea to communicate

if you want FILMS THAT DO THE JOB*

and you are not self-conscious about
getting away from the high cost
of "formula" films, then you
should contact . . .

[Dlmes-uiBrrenrath productions, inc

offices at 540 north lake shore drive • Chicago 11, illinois

ask some of

studios at

our clients:

1037 woodland drive

SEARS ROEBUCK

glenviev/, illinois

WHIRLPOOL

ADMIRAL

HARNISCHFEGER

BUSINESS SCREEN MAGAZINE

Freedoms Awards to Business Pictures

Distinguished Jury Presents George Washington Honor Medal to "American Engineer"
as "Tinnely and Farsighted Contribution to the Advancement of the Nation's Defense"

A Great Engineer and a great
!**• and timely film about engi-
neers were among the top award
winners of 1957 Freedoms Foun-
dation Awards, announced Feb-
, ruary 22 in ceremonies at the
Foundation's headquarters in Val-
,ley Forge, Pa.

I Former President Herbert
Hoover, a professional engineer,
received the Foundation's highest
award, the George Washington
Award, as an "elder and exemplar
of free men;" and American Engi-
neer, the film tribute to engineers
produced for the Chevrolet Divi-
sion of General Motors by the Jam
Handy Organization, won the en-
cased George Washington Honor
Medal, highest award among 16-
I mm motion pictures.

TCU President is Chairman
• Presentation of the award to
I American Engineer was made by
I Dr. M. E. Sadler, chairman of
: Freedoms Foundation and presi-
dent of Texas Christian University.
The award was accepted by K.
■ E. Staley, executive assistant gen-
eral sales manager of Chevrolet
and Jamison Handy, president of
the Jam Handy Organization.

Dr. Kenneth D. Wells, president
of Freedoms Foundation, termed
the film "a timely and farsighted
contribution to the advancement of
American defense."

In the Foundation's official
awards report booklet, American
Engineer was described as "a pre-
sentation of the vast, unlimited
field offered Americans to engineer
the freedoms of America's future

Below: radio telescopes broadcast
the sound of sun and the stars in

the film "American Lw^mecr."

^b^W^^^^^^H

■ ^^^

"^^m^

iT i

Pictured at award ceremony for "American Engineer" are (left to right)
Dr. Kenneth D. Wells, Freedoms Foundation: K. E. Staley of Chevrolet,
who accepted encased medal: Jamison Handy, head of the Organization
which produced prize film: and Dr. M. E. Sadler, president, Texas
Christian University, chairman of the Freedoms Foundation.

and the advancement of the nation
through engineering, by those who
have, and will — conceive, design
and help develop our American
Way of Life."

American Engineer, presented
in Superscope Technicolor for "a
better appreciation of American
engineering," has been seen by
more than 1 1 million persons in
theatres since its introduction. It
is now being distributed to schools
and other interested groups
through JHO facilities.

Medal to U. S. Steel Film

Another film with engineers as
its principal characters, Jonah and
the Highway, produced for United
States Steel Corp. by John Suther-
land Productions. Inc., was one of
eight other films, and a film series,
honored with George Washington
Honor Medal awards.

Jonah and the Highway, the
Sutherland production, dramatizes
the construction of our great na-
tional highway systems, and the
importance of the engineers re-
sponsible for their completion.

Other award winners in the 16-

mm motion picture division were:

San Franci.sco, sponsored by the

^Atchison, Topeka and Sante Fe

•Railway and produced by Ernest

Kleinburg. This film tells the
story of San Francisco as seen
through the eyes of a tugboat
captain.

For God and My Country, spon-
sored by the Pure-Pak Division of
Ex-Cell-O Corp. and produced by
Robert Enders; a documentary of
the 1957 International Boy Scout
Jamboree at Valley Forge.

Broken Mask, sponsored by the
National Council of the Churches
of Christ in the U.S.A. and pro-

Above: the atom-powered sub,
USS Nautilus, appears in a dra-
matic scene from "American En-
gineer." produced by Jam Handy.

duced by Paul F. Heard. Inc. This
film tells the story of the develop-
ment of tolerance and racial
understanding.

Other 16mm Film Winners

The Year Nobody Gave, spon-
sored by the Allegheny County
(Pittsburgh) United Fund.

This is Your Union, sponsored
by the United Steelworkers of
America.

Defense Against Enemy Propa-
ganda, a film prepared for the
Troop Information Division, De-
partment of the Army.

The Boyhood of George Wash-
ington, a film for classroom use
produced by Coronet Instructional
Films.

America's Heritage, a series of
eight films on U.S. history pro-
duced by News Magazine of the
Screen.

Called "Americana Awards"
Officially, the citations of 1 6mm
motion pictures are known as
Americana Awards. They are part
of a broad category which includes,
besides motion pictures, advertis-
ing, company employee publica-
tions, and radio and television

(CONCLUOED ON PAGE 99)

Below: winner of an honor medal award at Valley Forge last month was
the U. S. Steel-sponsored motion picture "Jonah and the Highway,"
aimed to stir interest in highway needs: produced by John Sutherland.

8 T H ANNUAL PRODUCTION REVIEW

motion pictures with a message. . .

YOUR MESSAGE!

WRITTEN BY MELVIN SHAW,

a credit that gives YOUR motion picture
the integrity of eighteen years
BUSINESS film writing — exclusively !

]ust Released: -low pressure squeeze cementing"

Second in a series of engineering orientation
films for the Humble Oil and Refining Company.*

In Production: -people, products and progress'

An "open house" public relations film sponsored
jointly by Delco-Remy and Guide Lamp.

— a personalized counselling, planning and writing service for sponsors and producers

— business films exclusively!

LOCATED IN THE MOTION PICTURE CAPITAL OF THE WORLD
P. O. BOX 24724, VILLAGE STATION LOS ANGELES 24, CALIFORNIA

•First film, "Pcrmanfnl Well Completion Operations" — written by Mclvin Shaw

BUSINESS SCREEN MAGAZINI

Freedoms Awards:

I —

[(continued from page 97)

programs. Separate awards are
made in each of these divisions.

Awards are made "for current
programs or activities which create
or support a better understanding
of our great fundamental American
traditions in their application to
the every day lives of citizens of
our Republic."

The Jam Handy Organization
also won a George Washington
Honor Medal Award for The
Battle for Liberty and Famous
Americans discussion kits, includ-
ing slide films, records and group
leaders" guides, pointing up the
personalities, facts and forces in
our country's development.

Significance of the awards is in-
dicated by the prominent persons
who serve as members of the Na-
tional Awards Jury, and who
determine which of the thousands
of nominations submitted for eval-
uation should be selected and
cited.

Distinguished List of Jurors

Among the members of this
Jury are:

Chief Justices Hon. John R.
Dethmers, Supreme Court of
Michigan; Hon. Wm. D. Keeton,
Supreme Court of Idaho; Hon.
Levi S. Udall, Supreme Court of
Arizona; Hon. William C. Perry,
Supreme Court of Oregon; Hon.
Matthew W. Hill. Supreme Court
of Washington; H. Park Arnold,
president. Kiwanis International;
Millard A. Beckum. past national
president, the National Exchange
Club; Mrs. Gertrude Carr. presi-
dent. Catholic War Veterans Aux-
iliary; Russell P. Dey, general
president. The General Society,
Sons of the Revolution; Conrad
A. Falvello. International director.
Lions International; Paul E. Fred-
erick. Jr.. national commander,
Disabled American Veterans; Mrs.
Edith W. Nelson, president. Al-
trusa International. Inc.; Stuart J.
Satullo, national commander, Am-
vets; and Mrs. Dawn Wilber, na-
tional president. Mothers of World
War II, Inc. »

WRITER-PRODUCER

Man who likes to meet people,
to work for an aggressive young
company producing industrial
films and television commer-
cials. Send complete resume.
Write Box BS-58-1
BUSINESS SCREEN

489 Fifth Avenue • New York 17, N. Y.

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Before SALESMATE you had
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home office for soles training.
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transmit it effectively.

Now, because SALESMATE
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them can use that same
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want it told.

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City

NUMBER 1

VOLUME 19

DON'T

BOOK

f^TOpP*"^ ^liiiiiP'"^ ^^^pP*^ W^m ^S9k

— it's yours for the asking. In it you will discover new
approaches and techniques to tell your company's story on TV,
as a news-film item or a longer public service film.
For your copy please write or call Marathon TV Netvsreel.

U) East Jp9th Street, New York 17, N. Y.
i Murray Hill 8-0985

n)J,8-19.',8 ^^TW^ Production • World Wide Service • Distribution

Camera Eye: IVgws -Trends in Focus

A Credo for Film Buyers; Today's Audience Opportunity; Films in the Limelight

THROUGH THE RIGORS of a hard
winter and the creative efforts of a very
large family of advertisers throughout these
United States and abroad, we have ultimately
emerged with this 8th Annual Production Re-
j view issue. Its pages carry the largest number
' of experienced film producing companies ever
assembled for the sponsor's detailed reference
i use; many other useful features provide a com-
prehensive view of the industry's organizations,
awards programs and its outstanding films of
the past year.

The prologue for this issue was written
. many years ago and bears repeating. In the
, opening page of an issue published a decade
! ago, we quoted the first edition of a "Check-
List of Producer and Sponsor Responsibilities
j in Film Production" of the Association of Na-
I tional Advertisers. These simple truths still
1 serve the film buyer:

! "How much should the picture cost? The

I sponsor should consider this question carefully.

I Good pictures cost money. It is better not to

I make a picture at all than to make a poor one.

I In the final analysis the amount of the budget

\ should be determined by the importance of

the problem which the picture is supposed to

solve."

An Approach to Selecting the Producer:

"The sponsor's first responsibility in select-
ing a producer is to himself. He cannot afford
to make the selection on the basis of personal
friendship, the affability of a sales representa-
tive or a "catchy" idea. Often such an idea
involves only one sequence in a picture. He
should look to these general standards:
; (a) Business integrity

(b) Experience in picture-making as demon-
i strated by samples of films actually pro-
duced.

(d) Creative and technical staff

' (e) Production facilities and equipment
I (f) Length of time in business."

Today's Audience: a Sponsor Opportunity

i" The sponsor of a "public relations" motion
picture has never had a greater audience po-
tential than is offered by the following chan-
nels of circulation open to him:

( 1 ) 529 television stations, serving over 40
million homes now equipped with receivers
(some two or three apiece), are welcoming
short films, from two or three to 27 minutes
in length. Their major criteria are maximum
"public interest" and good creative quality suf-
ficient to hold their audience.

(2) From 450.000 to 500,000 16mm sound
projectors have gone into schools, churches.

community organizations (clubs, lodges,
PTA's), grange and union halls, industrial
plants and all types of institutions. This self-
equipped audience has a voracious appetite for
interesting new films on a wide variety of sub-
jects.

( 3 ) Despite all that you hear about the
decline of movie theatres, the drop in "hard-
top" buildings has been more than matched
by the rise in drive-in theatres. A sponsor
with a wide-screen short subject in one of
today's brilliant color processes has only to
match theatrical quality and make the film
interesting for nationwide bookings. Ameri-
can Engineer, for example, recently played
5,000 houses for its sponsor, Chevrolet.

(4) As the summer season approaches, a
special phenomenon of the distribution field
called "road-shows" opens another large audi-
ence to sponsored films. These are free
"movie-nights" in the theatre-less towns of the
farm country, conducted by traveling film pro-
jectionists from May 1 to September 30.

The average audience per town, reported by
Modern Talking Picture Service, Inc. (a spe-
cialist in this field) is about 440 people, about
50% of them adults. In 1957 Modern certified
16,041 road-show bookings with oyer 4\->
million viewers.

These New Films Will Make News

7-r The prime factor in every aspect of this
field is the quality of new pictures which con-
tinue to come into distribution. On a single
recent afternoon in St. Paul last month we
saw two such films, just being completed, which
are surely destined to be among the best of
1958.

The first of these is a soon-to-be-released
Navy film. Sixth Fleet — Force for Peace, a fit-
ting successor to the wartime Fighting Lady.
Every American, young and old, should see
this factual documentary of the Sixth Fleet
on guard in the Mediterranean. Reid H. Ray
Film Industries' cameramen have captured sea
action and shore leave sequences of thrilling
and dramatic interest. This picture should be
a "must" for theatrical release.

> Out of the same studio is the Minnesota
State Centennial Commission's 26-minute saga
of that state's pioneers titled An Agricultural
Portrait. This story of the land and its people
is unfolded with beauty and meaning. Filmed
in Eastman Color, it will be welcomed by
audiences everywhere it is shown.

^■^ What the United Steelworkers' president
David J. McDonald calls "sixty-seven minutes
of soul-searchina" is that union's new film

Burden of Truth. This picture set the theme
for the recent National Conference on Human
Rights in Philadelphia. It deals with what
its sponsors call "the gravest challenge threaten-
ing our democratic concept — racial discrimina-
tion still prevalent in varied degrees in the
community life of our nation." Burden of Truth
is a drama of one American Negro as he seeks
ways to make positive adjustments to life
today.

'' The supply of new films for 1958 is un-
diminished, matching some critical needs for
public guidance and some acute special prob-
lems. Motivating youth to careers in science
are two major sponsors: the Bell System with
its continuing Science Serie.s and Monsanto
Chemical with its Conquest films.

Champion's New Film on Productivity

M In these days when the word "productivity"
raises spectres of over-supply, automation and
speed-up. the impending release of a new 30-
minute motion picture dealing forthrightly with
this vital subject is indeed news!

Following up its widely-shown 1956 film.
Production 5118, which dealt with the prob-
lems of communication, the Champion Paper
& Fibre Co. has just completed 1104 Sutton
Road. The general theme, as in Production
5118, is understanding. "But this time." says
Champion's president Reuben B. Robert-
son. Jr., "the specific goal is understanding of
productivity. The topic needs a clarification
that ought to prove pretty useful to industry

(CONTINUED ON PAGE 103)

On the Make: a new film for New York's
Manufacturers Trust Cotnpany is being created
by this crew frotn United States Productions.
(See page 168 for case history.)

8TH ANNUAL PRODUCTION REVIEW

.'■y*H»-

This Production Review
Speaks for Dedicated Men

How shall we dedicate this largest of Annual Production Review
issues? This authentic guide to the film sponsor's most
dependable sources of production brings a detailed listing of
the recent experience, staff personnel and physical facilities of
some 284 film companies in the United States. Canada and
abroad. In a sense, it is already dedicated by the existence of
this strong nucleus of experienced, specializing organizations
serving business, education and governments. But the films they
have listed and which we have often reviewed in depth this past
year have already spoken for their creators on millions of screens,
viewed by countless other millions in worldwide audiences.
Many of these pictures have earned our commendation and, more
important, the favorable judgment and awards of special
groups and of their viewers. All of these films and the sponsors
who made them possible must share this dedication.
Behind each production are the specific goals for which these
informational, educational, religious, training films were made.
Their purposes give the film production industry and its people
the vital satisfaction of equally great purpose. For these
films have the power to achieve understanding, to improve human
relations, to save lives and lessen the toll of accidents and
disease. Films are playing an important part in moving the goods
and services of the free world's production lines. They have
the power to move mens minds, too. Dedicated to this useful work
are the many thousands of men and women behind the desks,
cameras, sound consoles and laboratory equipment of this vast
production industry. A vital link are those who bridge the gap
between the studio and the millionfold audience for these films.
The substance is that we are altogether part of an inter-related,
inter-dependent industry . . . dedicated to the great work of
serving mankind through our chosen instrument . . . the film.

— OHC

The News in Focus:

(continued from page one hundred one)

and related groups, education and the world
at large." Wilding Picture Productions. Inc.

was the producer.

* * *

Encouragement for Films in Mathematics
■m Science is a fascinating subject for the mo-
tion picture but the cold facts of mathematics
on which all science revolves have thus far been
neglected on the screen. Giving encourage-
ment and offering guidance to prospective
sponsors of mathematics' films is the Film
Evaluation Board. Division of Mathematics of
the National Academy of Sciences.

Its December, 1957 study just released.
"Films and Television in Mathematics." sum-
marizes the discussions and recommendations
of this group of professional mathematicians
who are convinced that films can play an im-
portant part in this basic subject.

* * *

Two-Third of World's Television Sets in U.S.

t!r On a preceding page, we referred to the
529 television stations now operating in the
U.S., serving some 47 million receivers. The
rest of the world has 527 stations, not includ-
ing the 31 operated by the U.S. military at
isolated bases throughout the globe.

In the 49 other countries who have TV,
there are another 21 million sets; the United
Kingdom has 24 stations and 9 million re-
ceivers; Canada has 50 stations and about
3 million sets in use. West Germany accounts
for another 69 stations; the Soviet Union has
56 stations reaching 2i-j million set owners.

Japan's 187 Producers Turn Out 753 Films
■^ From a post-war (1947) output of only
125 films by some 27 producers, Japan's educa-
tional (short film) makers have increased in
number to 187 in 1956. These companies
turned out 753 films, comprising 1688 reels.
That country's Educational Film Producers
Association compiled its first international
catalog in 1956; issued a more complete, illus-
trated book in October. 1957. Orders for
Japanese short films from the United States,
England, Canada, Latin America, Europe and
the Asian countries have "substantially in-
creased" in recent years.

Among the Film Producer Associations

M San Francisco's active regional Film Pro-
ducers Association, working in cooperation
with the University of California, is helping to
arrange a short course for business film users
to be held at Berkeley in late May. O. H.
Coelln, editor of Business Screen, will pre-
sent a one-hour review of film distribution
methods.

* New York's very active Film Producers
Association is taking a leading role in current
negotiations with the Screen Actors Guild for
a new contract on television commercial rates.
it A new association of Minnesota Film Pro-
ducers, comprising all active companies in the
Twin Cities, is holding monthly meetings. Ken

Mason, Eastman Kodak midwest Film De-
partment executive, addressed a recent Febru-
ary session at which O. H. Coelln, editor of
Business Screen, also gave a brief review of
association activities in other regions.
■A: Members of the American Association of
Film Producers, meeting in Chicago on Feb-
ruary 21st, elected L. Mercer Francisco as
their president. James Kellock. Wilding Picture
Productions, Inc. exec, is vice-president elect.
James Holmes, Dallas Jones Film Productions,
is the new secretary; Mervin LaRue, veteran
medical film-maker, is the new treasurer. ^

Canada's Film Producers Learn
to Unify and Diversify . . .

TT ere in Canada we have been learning

■'• two lessons — Unite and Diversify.

A few years ago Canadian producers were
fiercely competitive one with another, some-
times even committing the cardinal sin of
knocking their competitors.

Now we have realized that most of the time
when making a presentation for a film pro-
gram that the competition is not another pro-
ducer at all — but another medium, another way
of telling the sponsor's story.

Despite the fact that we have only one-tenth
of the population of the United States spread
across a much larger country, we have been
able to build a truly national trade association
of all the leading producers and laboratories
from coast to coast — 43 companies. Its worth
is proven by the regular attendance at meet-
ings of producers from Newfoundland in the
east to British Columbia in the west.

Active committees meet with Canadian Film
Awards, with Unions, with the Canadian Broad-
casting Corporation, with the National Film
Board, and with Federal Government officials
on such matters as taxes, customs duties and
depreciation write-offs. This new feeling of
union within the film production industry here
has now resulted in a 16-page booklet being
prepared and sent by the Association to all
advertisers and agencies.

The other lesson we are learning is to diver-
sify, and many different types of films are
coming out of the same studios — films for
merchandizing, public relations and training —
theatrical shorts and television commercials —
with several companies now beginning produc-
tion of half-hour films for television.

This means a healthier industry with over-
head spread across more jobs and with the
diverse experience of classroom films being
applied to industrial production, with sponsored
experience being applied to TV series.

With smaller markets, smaller budgets and a
smaller industry than in the United States,
Canadian producers have to employ a great
deal of ingenuity and learn their lessons
quickly.

Two of these lessons are to Utiite and to
Diversify!

— bv Graeme Fraser

COMING ATTRACTIONS

A Preview of Editorial Features
in Business Screen Next Month

An authentic, long-needed feature by
Evelyn Dunne, U.S. Coyright Office.

SCIENCE CHALLENGES THE
SPONSORED MOTION PICTURE

An urgent need still exists for useful
science films, says Jay E. Gordon.

* * *

THE MODERN STORY

The saga of the nation's great specialist
in sponsored film distribution is told in
a 20-year perspective . . .

MEDICINE AND THE LAW

The important new series sponsored by
the Wm. S. Merrell Co. is "detailed"
in terms of distribution results . . .

* * *

MEET THE UNION PACIFIC
R.R. IN "COMPANY MANNERS"

An inside look at public relations re-
flected in an important picture.

* * *

"IT'S ALL IN THE CARDS"

The American Playing Card Mfrs. go
to the screen with their story . . .

* * =!■

'THEODORE ROOSEVELT: AMERICAN'

A review of an important new picture.

* * *

BETHLEHEM STEEL: FILM-MAKER

Behind the scenes in film production
and utilization at Bethlehem Steel.

A T & T'S "FLOOR SHOW"

Another useful picture joins the Bell
System's major library . . .

"MARVEL AT YOUR FINGERTIP"

General Telephone Corp. pictures its
basic story in a new film . . .

"CHAIN SAW SAFETY PAYS OFF"

The hlomelite Saw Co. brings rural
America a useful new picture . . .

* * *

FORD'S WORLDWIDE

ADVENTURE IN PICTURES

A picture story on the making of those
Ford "Round the World ' commercials.

SALES TRAINING FILMS

A complete checklist of motion pictures
and slidefilms for sales managers.

8TH ANNUAL PRODUCTION REVIEW

ALPHABETICAL INDEX TO PRODUCER LISTING S

r.MTEI) STATES

Pi-ockicers Page No.

Academy Films 151

Academy Film Productions, Inc 137

Academy Pictures, Inc 109

Acorn Films of New England. Inc 107

Affiliated Film Producers, Inc 109

Allend'or Productions 151

Allen, Gordon, Schroeppel & Redlich,

Inc 137

Alley, Paul Productions 109

All-Scope Pictures, Inc 151

Altschul, Gilbert, Productions, Inc 137

American Film Company* 126

American Film Producers* 109

American Film Services 125

Animalic Productions. Ltd 109

Ansel Film Studios. Inc 110

Atlas Film Corporation 137

Audio Productions, Inc 110

Barbre, Thos. .1.. Productions 149

Bay State Film Productions, Inc 107

Becker. Marvin, Films 150

Bovey, Martin, Films. Inc 108

Bransby, John, Productions 110

Bray Studios, Inc 110

Cahill, Charles, & Associates 151

Calhoun Studios, Inc 110

Calvin Company, The 145

Campbell Films 109

Campus Film Productions, Inc 110

Canyon PMlms of Arizona 148

Capital Film Service 134

Caravel Films, Inc 110

Cate & McGlone 151

Centron Corporation, Inc 144

Chicago Film Studios 137

Christensen-Keniiedy Productions 146

Churchill-Wexler Film Productions 152

Cinecraft Productions, Inc 134

Cine'Pic Hawaii 156

Clipper Film Productions, Inc Ill

Colburn, John, & Associates 138

Coleman Productions Ill

Colmes-Werrenrath Productions, Inc. . . . 138

Producers Page No.

Commerce Pictures 129

Condor Films, Inc 145

Continental Films 144

Continental Film Productions

Corporation 130

Craven Film Corporation Ill

Creative .4rts Studio, Inc 125

Culhane, Shamus, Productions, Inc Ill

Davis, Robert, Productions, Inc Ill

DeFrenes Company 127

Dekko Film Productions, Inc 108

Dephoure Studios, Inc 108

Depictorama 112

Depicto Films Corporation Ill

Desilu Productions, Inc 152

Discovery Productions, Inc 112

Donovan, Kevin, Films 107

Douglas Productions 138

Dowling, Pat, Pictures 152

D.P.M. Productions, Inc 112

Dudley Pictures Corporation 152

Dunn, Cal, Studios 138

Dynamic Films, Inc 112

Editorial Films, Inc 112

Elms, Charles, Productions Inc 112

Empire Films Corporation 156

Empire Photosound Incorporated 144

Engel, Walter, Productions, Inc 113

Fairbanks, Jerry, Productions

of California, Inc 152

Farrell & Gage Films, Inc 113

Feature Story Productions 128

Fell, Edward, Productions 136

Fidelity Films, Inc 152

Film Arts Productions, Inc 146

Film Associates Inc 136

Film Associates of Michigan, Inc 132

Filmfax Productions, Inc 113

Film (Graphics Inc 113

Filmways, Incorporated 113

Note; bold-face listings above indicate display advertising
elsewhere in this issue. *Asterisk following listing indicates
incomplete reference data furnished.

Producers Page No.

Fiore Films 126

Flagg Films, Inc 152

Florez, Incorporated 132

Fordel Films, Inc 113

Fotovox, Inc 130

Francisco Films 139

Frink Film Studio 130

Funt, Allen A., Productions 114

Galbreath Pictures Inc 130

Ganz, William J., Company, Inc 114

Gerald Productions, Inc 114

G & G Film Corporation 143

Glenn, Jack, Inc 114

Glover, Ozzie, Productions 153

Golden Key Productions, Inc 153

Golden State Film Productions 150

Graphic Films Corporation 153

Guggenheim, Charles, & Associates, Inc. 145

Gulf Coast Films, Inc 148

Haig & Patterson, Inc 132

Hance, Paul, Productions, Inc 114

Handy, Jam. Organization. Inc.. The .... 133

Hardcastle Film Associates 145

Harris-Tuchman Productions 153

Hartley Productions, Inc 114

Harvey, Neil, Productions 127

Henning & Cheadle, Inc 132

Holland-Wegman Productions 124

Huber, Louis R., Productions 156

Industrial Film Producers, Inc 115

Industrial Motion Pictures, Inc 136

Information Productions, Inc 115

Instructional Arts, Inc 133

International Sound Films, Inc 129

Jamieson Film Company 148

Jones. Dallas, Productions. Inc 139

Kayfetz, Victor, Productions, Inc 115

Keith Film Productions 146

Keitz & Herndon 148

Kerbawy, Haford, & Company 132

Kerkow, Herbert, Inc 115

Key Productions, Inc 115

Klaeger Film Productions, Inc 115

Kling Film Productions 139

Kluge Film Productions 146

Knickerbocker Productions, Inc 116

K & S Films Inc 134

Lane, Kent, Films, Inc 129

La Rue, Mervin W., Inc 1.39

Lasky Film Productions, Inc 134

Lawrence, Robert, Productions, Inc 116

Lewis & Martin Films, Inc 139

Love. James. Productions, Inc 116

Loucks & Norling Studios. Inc.

(Lawrence) 116

Lux-Brill Productions. Inc 116

Marathon TV Newsreel, Inc 116

Master Motion Picture Company 108

Mayer, Charles. Studios, Inc 136

McHugh, Fenton, Productions, Inc 140

McLarty Picture Productions 124

(ALPHABETICAL LISTINGS CONTINUE ON PAGE 106)
I.cfl: ii1h.i,iiii(iuI;iki.' Iiy (.(mioii Rav

DGRAPHICAL INDEX
PRODUCER LISTINGS

NEW ENGLAND REGION

mnecticut, Massachusetts, Vermont 1 07

METROPOLITAN NEW YORK

stings begin on page 1 09 through page 124

MIDDLE ATLANTIC REGION

;w York State, District of Columbia, Maryland .... 124
;w Jersey, Pennsylvania, Virginia pages 126 to .... 128

SOUTHEASTERN REGION

orida, Georgia, Kentucky, Louisiana, Tennessee. . . 128

EAST CEXTRAL REGION

diana, Michigan and Metropolitan Detroit .... 130-134
fiio Cities: Cincinnati, Cleveland, Dayton 134-136

METROPOLITAN CHICAGO

Stings begin on page 137 through page 143

WEST CENTRAL REGION

inois, Kansas, Minnesota, Missouri, pages .... 143-145
jbraska, Wisconsin 146

SOUTHWESTERN REGION

'kansas, Arizona, Texas 148

MOUNTAIN STATES REGION

)Iorado 1 49

WEST COAST REGION

ilifornia (San Francisco and Bay Area) 150-151

METROPOLITAN LOS ANGELES

Stings begin on page 151 through page 156

PACIFIC NORTHWEST REGION

egon, Washington and Hawaii 1 -"^6

BUSINESS SCREEN INTERNATIONAI,

inada, listings begin on page 157 through page .... 160
itin-America Countries: Mexico. South America ... 161
irope: England, France, Germany, Scandanavia ... 162
ain . . . 164; Africa (Sudan) . . . 167; Australia ... 166
pan 167

National

Survey

Production

in the U.S

and Canada

ALPHABETICAL INDEX TO PRODUCER LISTINGS

UXITEI) STATES

(CONTINUED FROM PRECEDING PAGE 104l

Producers Pa<re No.

Medical Dynamics, Inc 117

Medical Film Guild, Ltd 117

MGM-TV 117

Midwest Film Studios 140

Milner Productions, Inc 125

Mode-Art Pictures, Inc 127

Monumental Films & Recordings, Inc. . . 126

Motion Picture Service Company 150

Moulin Studios 150

MPO Productions. Inc 117

Muller, Jordan & Herrick 117

Mundell Productions 148

Murphy. Owen, Productions, Inc 117

National Film Studios, Inc 125

Neal, Stanley, Productions, Inc 118

Nemeth, Ted, Studios 118

New World Productions 15.3

Niles, Fred A., Productions, Inc 140

North American Film Corporation 127

Norwood Studios, Inc 125

Olympus Film Productions, Inc 1.S4

On Film, Inc 126

Orleans, Sam, Productions 1,30

Pacific Productions 150

Packaged Programs, Inc 127

Palmer. Alfred T.. Productions 150

Palmer. W. A. Films. Inc 150

Pan American Films 130

Paragon Pictures, Inc 140

Parthenon Pictures— Hollywood 1.53

Pathescope Productions 118

Pelican Films, Inc 118

Pictures for Business I54

Pilot Productions. Inc 140

Pinney, Roy, Productions, Inc 118

Playhouse Pictures I54

Pocket Films Hg

Polaris Pictures, Inc I.54

Premier Film & Recording Corporation 145
Producers Film Studios 142

Q.E.D. Productions Inc 118

Rainbow Pictures, Inc 128

Rarig Motion Picture Company 156

Ray. Reid H.. Film Industries. Inc 144

Reed, Roland, Productions Inc 154

Regan Film Productions. Inc I33

Richie, Robert Yarnall, Productions,

„.I"''* 119

Rinaldo, Ben, Company, The I54

Rippey, Henderson, Bucknum & Company 149

Riviera Productions ". 154

de Rochemont, Louis, Associates 119

Rocket Pictures, Inc I55

Rockett, Frederick K., Company [ 155

Rolab Studios ' IO7

Roush, Leslie. Productions. Inc 119

Roy, Ross, Inc I33

Ryan, George, Films, Inc I45

Sarra, Inc 119_ 142

Science Pictures Inc 119

Seminar Films, Inc 119

Smith, Fletcher, Studios, Inc 120

Note: bold-face listinRS above indicate display advertising
elsewhere in this issue. 'Asterisk followine listing indicates
incomplete reference data furnished.

Producers Page No.

Smith, Warren R., Inc 127

Sonochrome Pictures 149

Soundac Productions, Inc 128

Sound Masters, Inc 119

Southwest Film Industries, Inc 148

Southwest Film Center 149

Star Informational Films 126

Stark-Films 126

Strauss, Henry, & Company. Inc 120

Studio Sixteen 128

Sturgis-Grant Productions, Inc 120

Sturm, Bill, Studios. Inc 120

Sutherland. John. Productions. Inc 155

Swanson, Rudy, Productions 146

Tantamount Pictures, Incorporated .... 128

Telecine Film Studios, Inc 142

Telepix Corporation 155

Telic, Inc 120

Terrytoons, Division of C.B.S.

Television Film Sales, Inc 120

Texas Industrial Film Company. Inc 149

Tiesler Productions 121

Tomlin Film Productions, Inc 121

Training Films. Inc 121

Transfilm Incorporated 121

Trident Films, Inc 121

Tri-J Film Productions 124

Unifilms, Inc 122

United Film & Recording Studios, Inc. . . 142

United States Productions. Inc 122

UPA Pictures, Inc I55

Van Praag Productions 122

Vavin Incorporated 122

Video Films 134

Vidicam Pictures Corporation 123

Viguie Film Productions, Inc.

( Puerto Rico ) I6I

Visualscope. Incorporated 123

Wade, Roger. Productions. Inc 123

Walker, Gene K., Productions 151

Washington Video Productions, Inc 125

Western Cine Service, Inc 149

Wilding Picture Productions, Inc 143

Willard, Frank, Productions 129

Willard Pictures Inc 123

Winik Films Corporation 123

Wolff, Raphael G.. Studios. Inc 156

Wondsel. Carlisle & Dunphy, Inc 123

Worcester Film Corporation 108

World Acquaintance Films 129

Wright, Norman, Productions, Inc.* .... 156

Wurtele Film Productions 129

Wylde Studios, Inc 124

Zweibel, Seymour, Productions. Inc 124

CANADA

Producers Page No

Benoit, Real, Film Productions 151

Caldwell. S. W.. Ltd 151

Chetwynd Films Limited 15i

Crawley Films Limited 15'

Fletcher Film Productions Limited .... 151

Hirst Film Productions 15'

Klenman-Davidson Productions Ltd. ... 15!

Lawrence, Robert, Productions, Ltd. ... 15!

Les Documentaires Lavoie 16(

Master Film Studios Ltd 15'

Motion Picture Centre Ltd 15!

Omega Productions Inc 15!

Peterson Productions 151

Phillips-Gutkin & Associates Limited ... 151

Showcase Film Productions 15J

PRODUCTION REVIEW
INTERNATIONAL

Producers Page

No,

Audiovicentro 161

Australian Instructional Films Pty. Ltd. 166

Birmingham Commercial Films Limited. 162
Boehner-Film 163

Cambridge Film & T.V. Productions

Pty., Ltd 167

Cine Comercial, S.A 161

Cinesound Productions Pty., Ltd 166

Estudios Cinematograticos Rosello 162

Estudios Moro, S.A 164

Forberg-Film AB 164

Halas & Batchelor Cartoon Films, Ltd.. . 162

International Motion Picture Co., Inc. . . 167

Kommunes Filmcentral 164|

Laux Studios KG 16c

Les Analyses Cinamatographiques 16?

Minerva-Film AS le''

Norsk Film AS Hi-

Perier Productions Pty., Ltd 16t

Statens Filmsentral 16^

Sudan Publicity Company, Ltd 161

Svekon Film 16-:

Viguie Film Productions, Inc 161

World Wide Pictures Limited 16i

BUSINESS SCREEN MAGAZINll

!«. ^ n jJL Af en

NEW ENGLAND

Connecticut

•5f

KEVIN DONOVAN FILMS

208 Treat Road, Glastonbury, Connecticut
Phone: MEdford 3-9331

Date of Organization : 1953

I Branch: 15 West 44th St., New York, N.Y.
Phone: YUkon 6-6049. John Bennewitz,
in charge.

Kevin Donovan, Owner

John Bennewitz, Executive Producer

James Benjamin, Writer

Services: Motion pictures and slidefilms; pub-
ic relations, industrial and medical films.
'"'AGILITIES : 16 and 35mm Mitchells; 16mm
jine Special, 16mm Arrifiex, Magnasync sound
equipment. Complete 16 and 35mm editing
equipment including Moviola.

iECENT PRODUCTIONS AND SPONSORS

VIOTION Pictures: Center of Industrial A7ner-
ca, revision (Ohio Edison); Hospitals Are
^eople (Grace-New Haven Community Hospi-
;al) ; Building for Tomorrow (Connecticut
General Life Insurance Company) ; DEWline
—Annual Re-Supply ( Fedei'al Electric Com-
)any); Elective Rhinoplasty ( Schering Cor-
)oration).

ROLAB STUDIOS
(Rolab Photo-Science Laboratories)

Walnut Tree Hill, Sandy Hook, Connecticut
Phone: GArden (Newtown) 6-2466

Date of Organization : 1928

Henry Roger, Owner-Director
E. H. Roger, Secretary

Services: Complete production (sound stage
vith equipment), full & part productions, incl.
;ervices to producers, motion picture consult-
mts to industrial and scientific organizations.
Specialists in scientific camera work; time-
apse, macro- and microscopic work, research
md engineering. Facilities: Recording and
jrojection rooms with remote controls, direc-
or's and dressing rooms, lounge, carpentry
md instrument shops. Research laboratories ;
)ptical-electrical-photographic etc.

IECENT PRODUCTIONS AND SPONSORS

.^ILMSTRIPS: Boring Tools for Woodworking.
line subjects (Stanley Tools); Partial Den-
:ure Construction (The J. M. Ney Co.) ; Slide-
'"ILMS: Four travel: Germany; Austria; Italy;
?'rance. Subcontracts: 16mm and 35mm
Assignments for producers.

Massachusetts
(Boston, Massachusetts Area)

ACORN FILMS OF NEW ENGLAND, INC.

465 Stuart St., Boston, Mass.
Phone: CO-6-3507

Date of Organization: 1952
Date of Incorporation: 1956

Branches: 168 West 46th St., New York,
N.Y. Phone: JUdson 6-2272. Eugene
Perewa, Mgr.; Elliott Butler, in chg. of

Production.

215 N.E. 117th St., Miami, Florida. Phone:

Plaza 4-4330. George Contouris, in chg. of

Production.

John V. Rein, Jr., President
Hazel Frost, Treasurer
James Murphy, Clerk
Julian Olansky, Cameraman
Len Spaulding, Cameraman
Jack Cryan, Lab. Manager

Services: Motion picture film production, spe-
cializing in public relation films for TV. Full
time staff for TV news films. Facilities:
Sales oflices, cutting rooms, projection room,
complete lab. for negative processing; Bell &
Howell printer. Specializing in 16mm film
processing. Reversal processing facilities
available on special request. Full complement
of 16mm equipment for production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Making of a Trooper
(Mass. Public Safety) ; Mayflower the 2nd
( Mayflower Commission ) ; Lancers Go South
(City of Lawrence) ; Atomic Cannon (Henry
Louden Agency) ; A Netv Drug (Paul Stevens
P.R.) ; A Day in the Life of Mrs. Furcolo
(Comm. for Better Mass.) ; Largest Clambake
in World (W.B.Z.-TV) ; Highways of the Fu-
ture (Mass. Dept. Public Works). TV Com-
mercials: for Gillette Safety Razor Co.;
Massachusetts Heart Fund; Jimmy Fund.

4S-

BAY STATE FILM PRODUCTIONS, INC.

35 Springfield Street, Agawam,

Massachusetts
Mail Address: Box 129, Springfield, Mass.
Phone: REpublic 4-3164

Branches: 80 Boyleston Street, Boston,

Mass.

Phone: HAncock 6-8904. David Doyle,
Vice-President, in charge. 707 Nicolet
Avenue, Winter Park Florida. Phone:
Midway 7-3817. Eugene Bunting,
Vice-President, in charge.

Date of Organization : 1943

Morton H. Read, President
David Doyle, Vice-President, Sales
Harold 0. Stanton, Vice-President, TV
Francis N. Letendre, Vice-President,

Laboratory
Eugene N. Bunting, Vice-President
Winifi'ed Pettis, Treasurer
Lowell F. Wentworth, Account Executive
Edward R. Knowlton, Script Director

Services: 16 and 35mm motion pictures; in-
dustrial, scientific, public relations, training,
sales, religious, documentary; television com-
mercials and programs; sound slidefilms;
foreign language narratives. Sei'vice avail-
able to other producers in photography, sound
recording, printing, processing, editing, scor-
ing, cutting, intei'lock screening, use of sound
stage. Facilities: Mitchell and Maurer cam-
eras; lighting; AC & DC portable generators;
Maurer 16mm multiple track optical record-
ing; 16mm and 17V2mm syncronous magnetic
recording; 14" magnetic recording; 2 printing
labs for color and B & W, Depue and Peterson
printing equipment, electronic cueing; 16mm
B&W processing, positive, negative, reversal;

(LISTING CONTINUES ON FOLLOWING PAGE)

TH ANNUAL PRODUCTION REVIEW

Keys to the Effective
Use of the Film Sponsor's
Dependable Buyer's Guide

LISTING STANDARDS DEFINED

THE BASIC PURPOSE of this 1958 Annual
Production Review Issue and of the listings
which appear on the following 59 pages is
to furnish film sponsors with the most
dependable, comprehensive Buyer's Guide to
reputable, experienced producers of motion
pictures, slidefilms and other audio-visual
media for business, government, and tv use.

There is no other complete source available
to business and advertising buyers. The many
hundreds of unchecked "studio" names which
embellish the pages of city directories are
in sharp contrast to the complete data on staff,
facilities, and current client references
which these firms have willingly supplied
for your safe passage in this important field.

244 companies in the United States and
1 4 leading companies in Canada have
complied with our minimum prerequisites
for an unqualified listing. No charge or
obligation of any kind was imposed on
companies for listing in these pages, excepting
to fulfill our minimum reference request.

A few U.S. companies are designated by
the asterisk ( * ) in the Alphabetical Index
on the opposite page. This usually indicates
insufficient client references furnished after
three requests. For the guidance of the
buyer, we required that a minimum of five
business motion pictures and/or slidefilms be
listed by title and sponsor as evidence of the
producer's recent experience and clientele.

Some 1380 persons are listed in the 247
U.S. companies, serving in various executive
capacities; branch offices of all producers
are also provided. Such large centers of
production as New York City, Detroit, Chicago
and Los Angeles (among others) are
represented in depth. Every possible source
of production names available to us was
used in the preliminary surveys and all were
sent listing requests. Any bona-fide
producer able and willing to comply with
minimum prerequisites has been listed.

The Editors acknowledge the growing
volume of work done by our companies in the
field of television commercials and other
television films. Companies specializing in
this type of work are clearly identified.

The huge volume of work required to
complete this issue is amply repaid by its
widespread acceptance and use among more
than 10,000 companies and advertising
agencies in the U.S. and Canada this year. 9

NEW ENGLAND: Massachusetts

BAY STATE FILM: Cont'd.

screening room; cutting rooms: Moviola;
sound readers; animation department; art
department; carpenter shop; set designing;
complete music library; 3,000 ft. sound stage;
permanent staflf of 20 technicians, art and
script specialists.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Bo.rmaster (United Shoe
Machinery Corporation); Lytron 680 (Mon-
santo Chemical Co., Plastics Div. ); Disaster
Plan (Henry Heywood Hospital); Electric
Power & Common Sense (The Electric Com-
panies of the Connecticut Valley); Progress
Report w; and »2 ( Sylvania Electric Prod-
ucts, Inc.); A Neiv Adventure in Cooking
(General Electric Company) ; The 1958 Brake
Story ( Raybestos Div., Raybestos-Manhattan,
Inc.); Show Window of the East (Eastern
States Exposition, 1957) ; You and Your Uni-
form (U.S. Marine Corps); Wired for the
Future (Wiremold Company); A Long Step
Forward (Walks Foundation); The Value of
Ideas ( Emhart Mfg. Company); Prescription
for Grinding Progress ( Bay State Abrasive
Company); Magnificent Miniatures (Minia-
ture Precision Bearing Company) ; The Tra-
jector System ( Trans-Sonics, Inc.); dealer
promotion film for High Adventure With
Lowell Thomas ( Delco-Remy Div., General
Motors Corp.) ; The Pressure of Light (Mas-
sachusetts Institute of Technology). Slide-
films : Blueprint for Sales (Rust Craft Greet-
ing Cards, Inc.); Rondike (Genei-al Electric
Company). TV Commercials: for General
Electric Rotisserie; Columbia Bicycles; Les-
toil; Hood Milk Company; Western Massachu-
setts Electric Company; Connecticut Bank and
Trust Company; Connecticut Milk Producers
Association; Girls Clubs of America, Inc..
Hartford Gas Company.

^2.

DEKKO FILM PRODUCTIONS, INC.

126 Dartmouth Street, Boston 16, Mass.
Phone: KEnmore 6-2511

Date of Organization; 1946

Affiliate: Rockwell Films, 26 Church St.,
Cambridge, Mass. Paul Rockwell, Mgv.

•loseph Rothberg, President

George W. Sloan, Jr., Sales Manager

Charles Rockwell, Production Manager

Paul Rockwell, Unit Manager

Marie Pierce, Editor

Plynn E. Williams, Art Director

Dorothv Watson, Office Manager

Elvin Car'ni, Production Assistant

Marvin Rothbert, Production Assistayit

Services: 16 and .35mm production and sound
slidefilms. Complete services available to out-
side industrial producers. Facilities: 2 com-
plete sound stages, screening rooms, narration,
editing rooms; animation and art dept.; 10-
position custom mixing console; magnetic and
optical recorders, interlock dubbers; music
library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Aircraft Fire Test Blood
Discrasias ( Schering Corporation ) ; City in a
Shadow (Westinghouse Broadcasting) ; Keep-
ing Pace irith Progress (Trans-Sonies, Inc.) ;
Football Highlights (Harvard University Ath-

letic Association ) ; Rail Test Car ( Sperry Prod-
ucts, Railroad Division) ; Slenderizing (H. W.
Frank Agency); Testing (Nuclear Metals);
Baseball Hand Signals ( Gillette Safety Razor
Company i ; Cabinets by Gregg ( Gregg & Son) .
Slidefilms: Be the Competition. Research and
You (Wirthmore Feeds). TV Commercials:
For Publix Markets, Nepco Products (Tarler
& Skinner Advertising); Soapine. Ironwear
Hosiery ( Jerome O'Leary Agency ) ; General
Electric ( Hoag & Provandie, Inc.); Father
John's Medicine ( Hermon W. Stevens
Agency ) ; Summer Show Spots ( WBZ-TV,
Westinghouse Broadcasting); Program Spots
( WJZ-TV, Westinghouse Broadcasting) ; Sim-
monds Upholstering Company ( Chambers,
Wiswell, Shattuck, Cliflford & McMillan).

DEPHOURE STUDIOS

782 Commonwealth Ave., Boston 15, Mass.
Phone BEacon 2-5722

Date of Organization: 1935
Date of Incorporation: 1956

Joseph Dephoure, President & Treasurer
Milton L. Levy, Vice-President
Fstelle Davis, Office Manager
David F. Dowling, Sales

Services; Complete film production, 16mm and
35mm. Industrial, documentary, business,
public relations and training films, slidefilms;
slides; television commercials & productions;
hot press titles; printing; processing. FACILI-
TIES: Sound stage, studio lights; 35mm cam-
era; 3 16mm sound cameras; 3 16mm portable
cameras; Houston processing machine: high
speed processing machine; 2 16mm synchro-
nous recorders; 17V2mm synch recorder;
Maurer 6 track film recorder; crane dolly &
tracks; projection room; 16mm & 35mm pro-
jectors, optical and magnetic JAN ; 3 editing
rooms; color & b&w printing, artwork, anima-
tion, script department; television kinescop-
ing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Polaroid Camera (Polaroid
Corp.); A Chosen Career (Mass. State Po-
lice); Dartmouth Football Revue (Dartmouth
College); Profit Package (Cryovac Co.);
Progress Report ( Avco Research); Hockey
Higlilights (Boston Bruins). TV COMMER-
CIALS: Northeast Airlines, Jordan Marsh Co.,
Narragansett Brewing Co., Teddie Peanut
Butter, Schrafft Chocolates, Liquid Barcolene,
Bleach Tabs, Carousel Cigarettes, J. A. Cigars,
63 Cigars, United Farmers, Homemaker
Beans.

Victor Kayfetz Productions, Inc.

18 Geoi'ge Aggott Road, Needham,

Massachusetts
Phones: Hlllcrest 4-9289,

commonwealth 6-0800

H. Jeff Forbes
( See complete listing under New York area)

"iv this symbol, appearing over a
producer's listing, indicates that display adver-
lising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review Issue of 1958.

MASTER MOTION PICTURE COMPANY

50 Piedmont Street, Boston 16, Mass.
Phone: HAncock 6-3592

Avner Rakov, President

Irving Ross, Production Manager

Alfred Gross, Lab Supervisor

Services: 16mm and 35mm film production
for television, theatres, industrial and docu-
mentary film; laboratory sei-^'ices and slide-
films. Facilities: Complete production equip-
ment for 35 and 16mm motion pictures. Sound
studios.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : CP-Cerebral Palsy ( United
Cerebral Palsy Association of Mass. ) ; Hy-
Du-Lignum ( Hy-Du-Lignum Company ) . Slide-
films: Count Your Blessings (United Fund
Drive, Portland, Maine) ; The Shocking Swm-
mer Story (Edison Electric Institute); Pro-
gram for Harvard (Harvard University).

Chelmsford, Massachusetts
MARTIN BOVEY FILMS, INC.

115 High Street, Chelmsford, Mass.
Phone; GLenview 2-9755 (Lowell Exch.)

Date of Organization : 1949

Martin Bovey, Jr., President & Treasurer
Martin K. Bovey, Director

Services: Industrial, business, public rela-
tions, educational, documentary, travel, sport
and wildlife motion pictures from script to
screen. Writing, photography, animation, ed-
iting and recording services. Subcontracting
work. Facilities: 16mm equipment for "on
location" color sound motion picture produc-
tion.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Science of the Sea (Woods
Hole Oceanographic Institution) ; Minnesota:
Star of the North (First National Bank of
Minneapolis) ; Subcontract: sporting photog-
raphy for Coca-Cola Bottling Co. ; skiing pho-
tography for John Jay films.

Worcester, Massachusetts

WORCESTER FILM CORPORATION

131 Central Street, Worcester 8, Mass.

Phone : PL 6-1203

Date of Organization: 1918

Weld Morgan, President

Linwood Erskine, Jr., Vice-President &
Secretary

Floyd A. Ramsdell, Treasurer & Gen. Mgr.

Carleton E. Bearse, Sales Manager
Services: Production of motion pictures.
Facilities: 16mm cameras both motion pic-
ture and still; 35mm still 3-D and motion
picture cameras; GMC truck used to generate
own electricity; complete crew including script
writers, animation men, cameramen, directors,
and all editing equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Dimensional Gaging with
Dimensionair (Federal Products Corpora-
tion); Fire Protection Through Research
(Grinnell Corporation); Centalign Grinder
( Bryant Chucking Grinder) ; The Millers That
Use Their Heads (W. H. Nichols Company);
Model 163 Center Drive Lathe (New Britain
Machine Company).

BUSINESS SCREEN MAGAZINE

NEW ENGLAND: Vermont

I CAMPBELL FILMS

I Academy Ave., Saxtons River, Vt.

Phone: 3604
I Date of Organization : 1947

Robert M. Campbell, Executive Producer
' Fred J. Brown, Production Manager
Warren T. Johnson, Sales & Producer
Jean S. Chivers, Editorial
Beth M. Campbell, Animation

Services: Public relations, industrial, docu-
mentary, and educational motion picture pro-

duction in color, from script to screen. Slide-
films. Facilities: Cameras, lighting, sound
equipment for location and studio production.
Animation .stand. Editing rooms and record-
ing studio with three channel magnetic mix-
ing. Westrex Editor. Bell & Howell 16mm.
J. C. printer. 16mm interlock screening.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Perkins Story ( Perkins
School for the Blind) ; Jimmy Golden (Grand
Union Food Stores) ; The Right Instruction
of Youth (Wagner College); Dartmouth Col-
lege Case — 1958 (Dartmouth College); Your
Job with Grand Union, second version (Grand
Union Food Stores).

u^ 4f □ .!» Af a ift.*fa

METROPOLITAN NEW Y O R 10

ACADEMY PICTURES, INC.

49 West 45th Street, New York 36, N.Y.
Phone: PLaza 7-0744

Branch: 433 S. Fairfax Ave., Los Angeles
36, Calif. William Lightfield, Manager.
Phone: WEbster 1-8156

Date of Incorporation : 1949

C. Morey Foutz, President
' William Tytia, Vice-President
I Nicholas D. Newton, Director of Sales

Services: Producer of live-action and ani-
mated films for television and industry.
Facilities: Staff of 40 artists and animators,
live-action directors, script writers, editing
department, optical department, photographic
equipment, stage, 35mm projection and distri-
bution service.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: 0«e Thousand Years (Tim-
ken Roller Bearing Company) ; Ford Trucks
( Ford Motor Company ) . Slidefilm : Wonder
Bread (Continental Baking Company). TV
Commercials: For Kool-Shake (General
Foods ) ; Giselle MacKenzie Show ( Schick
Razor) .

Acorn Films of New England, inc.

168 West 46th St., New York, N.Y.
Phone : JUdson 6-2272

Eugene Pererwa, Manager; Elliott Butler

in charge of Production
(See complete listing under Boston area)

AFFILIATED FILM PRODUCERS, INC.

164 East 38th Street, New York 16, N.Y.
Phone : MUrray Hill 6-9279

Date of Organization : 1946

Willard Van Dyke, Secretary
Irving Jacoby, Treasurer

Strvices: Script to finished film. Specialties:
documentary and educational films. Facili-
riES: Production equipment; editing depart-
ment; directors and script writers.

'DECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Sy»i phony of the Senses
(NBC); Kid Brother, Bright Side (Mental
Health Film Board); American Adventure
( McGraw-Hill ) . Production services for
Lowell Thomas Television series.

Allend'or Productions

60 West 46th Street, New York 36
Phone: Circle 5-0770
( See complete listing in Los Angeles area)

PAUL ALLEY PRODUCTIONS

619 West 54th Street, New York 19, N.Y.
Phones : JUdson 6-2393-4
Date of Organization: 1949

Paul Alley, President
Barrett Alley, Vice-President
M. R. Alley, Treasurer
William Cotton, Office Manager

Services: Production of public relations, ad-
vertising, sales training, television and doc-
umentary films in 16mm & 35mm black & white
and color. Facilities: Screening room, edi-
torial rooms, laboratory, all on one floor; stu-
dios as required; 16 and 35mm cameras, sound,
lights, camera car. platform top.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Tlte Mayflower Story (Aero
Mayflower Transit Co. ) ; Semana de la Patria;
Man and the Land (Republic of Venezuela) ;
Venezuela Today (Fox Movietonews Release) ;
Workers Paradise (Cromocine-Caracas).

AMERICAN FILM PRODUCERS

1600 Broadway, New York 19, N.Y.
Phone: PLaza 7-5915
Date of Organization: 1946
Robert Gross, Executive Producer
Lawrence A. Glesnes, Executive Producer
Sheldon Abromowitz, Production Control
Madeline Stolz, Office Manager
Services: Motion pictures, 16mm and 35mm
color and black and white; and slidefilms.
Specialties: industrials, sales, public relations,
television, education, training, medicals, doc-
umentary and merchandising. Facilities:
Complete 16mm and 35mm camera, lighting
and sound production equipment; three cutting
rooms, screening room, shooting stage ; special
effects; animation; storyboard personnel,
script writers.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: Esso Standard Oil Com-
pany; Westinghouse Electric Corporation;

Mayor's Committee for Pedestrian Safety;
The Mennen Company ( McCann Erickson,
Inc.); Progres.so; Stella D'Oro f Carlo Vinti
Advertising) ; Medigum; Chooz (Doherty,
Clifford, Steers & Shenfield, Inc.). Other spon-
sor names as submitted in reference (motion
pictures) ; U.S. Navy; U.S. Military Academy;
Binney & Smith, Inc.; Women's Medical
Specialist Corps.

ANIMATIC PRODUCTIONS, LTD.

15 West 46th Street, New York 36, N.Y.
Phone: JUdson 2-2160

Date of Organization: 1949

Tasker G. Lowndes. President

Reese Patterson, Vice-President & Creative

Director
David E. Weller, Account Executive
Leonard B. Elliott, Account Executive
William S. Murphy, Art Director
Robert Kain, Art Director
Terry Colasacco, Production Coordinator

Services: Specialists in creation of sound
slidefilms, filmographs, limited animated mov-
ies and television commercials. Facilities:
Complete art department; animation stand:
16mm, 35mm and still cameras; editing and
projection equipment.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Seven Doorways to Death (Amer-
ican Gas Association) ; Let's Sell Shoes (J. J.
Newberry Company) ; The Lucky Whip Story
(Lever Brothers Company ) ; This Too Is Boston
( Boston Herald and Traveler) ; Operation-
Moving More Boxes (W. A. Taylor & Company,
Inc) ; The Story of Dynel (Union Carbide Cor-
poration) ; The Celanese Sextet (Celanese
Corporation of America) ; Best Buy— 1957
(Radio Corporation of America); The Art-
carved P.V.P. Story (J. R. Wood & Sons, Inc.) ;
The Independent Way (Gibson Refrigerator
Company) ; The Best Years (Fueloil & Oil
Heat Magazine) ; Progress In Plastics (Con-
goleum-Nairn, Inc.) ; Satellite— Fall 1957
(Scripto, Inc) ; The D'Con Story (D'Con Com-
pany) ; Will Success Spoil Roger Beaver (The
Coca-Cola Company) ; Mr. Creative Thinker
(Metropolitan Life Insurance Company; The
Bayer Album of Familiar Facts (Sterling
Drug Company); SIiow Me (Dole Hawaiian
Pineapple Company, Ltd.). Widescreen &
FiLMSTRiFS: for The Texas Company; William
Esty & Company; The Procter & Gamble Com-
pany; Railway Express Agency; H. K. Porter
Company, Inc.; The Borden Company; Zenith
Radio Corporation ; General Electric Company ;
Western Electric Company; Ronson Corpora-
tion ; American Radiator & Standard Sanitary
Corporation ; Warner-Lambert Pharmaceutical
Company, Inc. Filmographs & TV Commer-
cials: Wildroot Company; American Tobacco
Companv, Lucky Strike; Nature's Remedy,
Lewis-Howe Company; ThriftiCheck Service
Corporation; Porter-Cable Machine Company;
The Bai-basol Company; and John H. Dulany
& Son, Inc.

"V^ this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review issue.

TH ANNUAL PRODUCTION REVIEW

METROPOLITAN NEW YORK:

ANSEL FILM STUDIOS, INC.

45 West 45th St., New York, N.Y.
Phone: Circle 7-0049

Date of Organization: 1956

Jerome V. Ansel, President
Ruth Ansel, Vice-President

Services: Production of motion pictures and
slidefilms. Facilities: Complete art depart-
ment; 16mm and 35mm animation stand and
cameras.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Spantde Sustained Release
Oral Medication (Smith Kline & French
Labs) ; The Sphi/nx Thinks, The Moon Rocket
(Pepsi-Cola Company) : ANIMATION SE-
QUENCES: For The Big Switch (International
Paper Company) ; American Cyanamid; E. R.
Squibb & Sons; U.S. Air Force; U.S. Army;
U.S. Navy; American Typographers Associa-
tion; International Business Machines; Amer-
ican Air Filters; Ford Tractor Division;
Ladies Home Journal; Glamorene, TV Spots
for American Cancer Society.

INC.

AUDIO PRODUCTIONS,

Film Center Building

630 Ninth Avenue, New York 36, N.Y.

Phone : PLaza 7-0760

Date of Organization : 1933

Frank K. Speidell, President

Herman Roessle, Vice-President

Peter J. Mooney, Secretary & Treasurer

Sheldon Nemeyer, Sales Manager

PRODUCER-DIRECTORS

L. S. Bennetts H. E. Mandell

Alexander Gansell Earl Peirce

Harold R. Lipman Erwin Scharf

SERVICES: Motion pictures only, all commercial
categories. Specialties: public relations, sales
promotion, merchandising, training, medical,
technical and educational motion pictures.
Facilities: Both silent and sound studios; six
cameras and lighting equipment; mobile units
for location work with tape recorders; per-
manent staff in all departments, writing, direc-
tion, editing, animated drawing and optical;
16 & 35mm projection room; two optical
printers; editing equipment; zoom stand for
trick work; machine shop; extensive film and
music library cleared for television.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Sounds Familiar (Ameri-
can Telephone & Telegraph Co.) ; Mission
BuU's-Eye (American Bosch Arma Corp.) ;
Time and Tivo Women (American Cancer So-
ciety) ; Paper for a Purpose (Brown Com-
pany; ; Mixing Plant Maintenance (Ethyl Cor-
poration) ; Speech Series (McGraw-Hill Book
Co.) ; Cotton — Nature's Wonder Fiber (Cotton
Council International — U.S. Dept. of Agricul-
ture) ; This is RMI (Reaction Motors, Inc.);
Better Typing at Your Fingertips (Smith-
Corona, Inc.) ; Hydraulic Oils (Texas Co.) ;
Arctic Mission (Western Electric Co.) ; Con-
tinuing Series of Technical Films (U.S. Navy) .
TV Commercials: For N. W. Ayer & Son,
Benton & Bowles, Cunningham & Walsh,
Dancer-Fitzgerald-Sample. J. Walter Thomp-
son, Young & Rubicam, and others.

JOHN BRANSBY PRODUCTIONS

1860 Broadway, New York 23. N.Y.
Phone: JUdson 6-2600
Date of Organization: 1936

John Bransby, Executive Producer

Mae Reynolds, Treasurer

Jack Campbell, Production Manager

Philip Santry, Art Director

Tom Draper, Director of Photography

Services: Production of industrial, travel,
sales and training films: 16mm or 35mm, color
or black and white. Facilities: Location
equipment for photography and sound. Full
equipment for industrial and location lighting.
Animation photography, complete film editing
service.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Pennsylvania; A Date with
West Virginia (Esso Standard Oil Co.) ;
Caronia World Cruise (Cunard Steam-Ship
Company, Ltd.); St. Lawrence Project; St.
Lawrence Power Marketing ( Power Authority
of State of New York) ; Asphalt Paves the
Way (Standard Oil Company, N.J.). SLIDE-
FILMS: Mileage for Sale (Esso Standard Oil
Company) .

4e-

BRAY STUDIOS, INC.

729 Seventh Avenue, New York 19, N.Y.
Phone : Circle 5-4582
Date of Organization: 1911

J. R. Bray, President

P. A. Bray, Vice-Pres. & General Mgr.

M. Bray, Treasurer

Max Fleischer, Director of Animation

Wm. Gilmartin, Production

B. D. Hess, Distribution Manager

Services: Production and distribution of
health and general educational subjects, indus-
trial, sales and job training motion pictures;
technical and cartoon animation; television
films; foreign language translations. FACILI-
TIES: Studio equipment for all types of motion
pictures; slidefilms in sound and color; ani-
mation department; production crews, anima-
tion artists, script writers and library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Harbor Defense, 4 films;
Transistors, 3 films; Target Designation, 4
films; A.S.W.; TV Deflection Circuits, 2 films
(U.S. Navy); Sales film (Schenley Import
Company).

CALHOUN STUDIOS, INC.

266 East 78th Street, New York 21, N.Y.
Phone: LEhigh 5-2120

Date of Organization : 1930
Brian Calhoun, President
Paul A. Goldschmidt, Vice-President
Dietlinde Ruber, Secretary-Treasurer
Howard A. Kaiser, Director of Production
Services: Production of TV series, industrial-
educational, TV film commercials, slidefilm
productions. Facilities: 35' x 70' sound stage
(air conditioned), 16 & 35mm cameras, projec-
tion room, cutting rooms, completely equipped
sound control room with H" Ampex tape re-
corder, 16mm Magnasync tape & 16mm Maurer
film recorder. Fearless Dolly, MR boom, all
lighting equipment. Fully equipped still
department.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Salt Water Acrobatics;
Kamloop Trout; Salmon All Summer;
Glimpses of History; Gala Events; Vacation
Fun; Fishing Waters; Shoreland Playground;
Four Seasons (Series for World Outdoors,
Inc.).

CAMPUS FILM PRODUCTIONS, INC.

14 East 53rd Street, New York 22, N.Y.
Phone: PLaza 3-3280

Date of Organization: 1934

Nat Campus, President

Robert Braverman, Executive Producer

Jules Krater, Supervising Editor

Don Gundrey, Service Manager

Edward P. Hughes, Photography

Sylvia Rabenstock, Distribution Coordinator"

Services: Motion pictures and slidefilms for
business, government and social agencies; also
various film services separately; including
translations, sound tracks; editing and finish-
ing service for company photographed films;
distribution service. Facilities: Complete
studio, on-location equipment and creative
staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: To Your Very Good Health
(Institute for Public Information, Inc.) ;
Rubber from Oil (Esso Research & Engineer-
ing Company); The Key (National Associa-
tion for Mental Health, Inc.) ; Dynamic Power
on Wheels (Brown and Sites Company, Inc.);
In Your Hands (Southern Railway System);
The "Meti" steroids in Veterinary Medicine
(Schering Corporation); Block Play (Play
Schools Association) ; Hip Arthrography in
Children (St. Charles Hospital). Foreign
Adaptations: An Aid to Therapy, Spanish,
French, German; Stress and the Adaptation
Syndrome, Spanish, French, German, Portu-
guese, Italian; Nephrosis in Children, Italian
(Pfizer International, Inc.) ; Dynamic Power
071 Wheels, Spanish (Brown and Sites Com-
pany, Inc.). TV Commercials: For Greater
New York Fund, Boys' Clubs of America.

CARAVEL FILMS, INC.

20 West End Avenue, New York 23, N.Y.
Phone: Circle 7-6100

Date of Organization: 1921

Studio: Hempstead, Long Island

David I. Pincus, President and Treasurer

Calhoun McKean, Vice-Pres., Charge TV

F. B. MacLeary, Vice-President

Thelma L. Allen, Vice-Pres.

Claire V. Barton, Secretary

Mauri Goldberg, Production Manager

David Kreeger, Studio Manager

Jack Semple, Head, Animation Dept.

Lawrence Kreeger, Editing Mgr.

Charles Moore, Manager. Still Photography

Sylvester Priestley, Head Construction Dept.

Services: Sales, dealer and vocational train-
ing motion pictures; public relations, personnel
relations, educational, religious films ; tele-
vision commercials; slidefilms, transparencies,
stage presentations, field surveys, documen-
taries. Facilities: Motion picture stages at
20 West End Avenue. Complete facilities;
slidefilm, studio editing and screening rooms,
art, animation and optical effects department,
26,000 square feet of production space.

BUSINESS SCREEN MAGAZINE

ECENT PRODUCTIONS AND SPONSORS

lOTiON Pictures: The Gordon's Story, Conn-
er Points (Cluett Peabody & Co., Inc.) ; Take
Viree Hearts (American Heart Association) ;
'peaking English Naturally (U.S. Information
Agency) : Cold Facts. Zerone & Zerex sales
neeting film (E. I. duPont de Nemours & Co.,
nc.l : training films for Bureau of Aeronau-
ics Navy Department; film program for 19.57
neetings, No Margin for Error (Socony Mobil
)il Co., Inc.). TV Commercials: For Ameri-
an Standard, DuPont, General Electric, Hit
'arade, Trig Deodorant, U.S. Steel (BBD-
lO) : Aeroshave, Griffin (Geyer Advertising) ;
American Can, Dash, Procter & Gamble,
Jocony Mobil (Compton Advertising) ; Bal-
antine Ale & Beer, Winston (Wm. Esty &
^o.) ; Bufferin, Remington Shaver, Royal
Pypewriter, White Owl Cigars (Young &
lubicam) ; Ford (J. Walter Thompson) ; Gem
lazor, Lysol, Mayor's Committee — Pedestrian
^ampaign, Westinghouse, ( McCann Erick-
lon) ; Geritol, Sominex, Williams Lectric
shave, Zarumin, ( Parkson Advertising) ;
joodyear, Texaco ( Kudner) : Heet, Minute
tfaid (Ted Bates & Company) ; Hood, R.C.A.
^'hirlpool, Nabisco Shredded Wheat ( Kenyon
i, Eckhardt); Gillette (Maxon); Johnson &
Fohnson (N. W. Ayer) ; Maidenform (Norman
>aig & Kummel) ; Ronzoni (Emil Mogul &
2o.) ; Filter Tip Tai-eyton (Laurence Gum-
linner Advertising) ; White Rose Tea (Ander-
son & Cairn).

CLIPPER FILM PRODUCTIONS, INC.

1666 45th Street, Brooklyn 4, New York
Phone: ULster 4-2858

Date of Organization : 1957
Jules Zuch, Promotional Director
Bernard Zuch, Chief Cameraman
Susan Enaid, Secretary, Treasurer
Services: Production of motion pictures for
industry, television commercials, conventions,
training programs, sales meeting presenta-
tions. Facilities: Complete editing and
screening facilities. All others leased.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Story of the Inner Tube
( Carlisle Tire & Rubber Company ) ; A New
Kind of Light (Sun Ray Fluorescent Corpora-
tion) ; The Mueller Story (Mueller Brass Com-
pany) ; Small But Powerful (Redmond Elec-
tric Motor Corporation) ; Working in Style
(Brown & Morse OflSce Furniture Corpora-
tion ) .

Colmes-Werrenrath Productions, inc.

\ 52 Vanderbilt Avenue, New York, N.Y.
! Phone: MUrray Hill 3-6977
Rod Gibson, Manager
(See complete listing under Chicago area)

COLEMAN PRODUCTIONS

56 West 45th Street, New York 36, N.Y.
Phone: MUrray Hill 7-9020

Date of Organization : 1935

Harry L. Coleman, President

John Peterson, Director of Photography

William Moeller, Editor

J. Brown, Sound

E. S. Seeley, Jr., Scripts

G. K. David, Sales Co-ordinator

Services: Complete production of 16mm and
35mm motion pictures from script to final
print for industry, medical, travel and tele-
vision use. Facilities: Small studio available
with lights, camera, sound equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Of Men and Machines (F.
H. McGraw & Company, Inc.) ; Look to the
Sky (Pan American Airways); Destination
Nassau (Nassau Trade Development Board);
Fun Across the Sea (Italian Line) ; Void La
France (Pan American World Airwavs).

CRAVEN FILM CORPORATION

446 West 43rd Street, New York .36, N.Y.
Phone: BRyant 9-7256

Date of Organization: 1950

Thomas Craven, President

Harvey C. McClintock, Vice-President

Marvin Barough, Comptroller

D. William Robinson, Production Mayiager

Morton S. Epstein, Supervising Editor

Anne B. Rauppius, Office Manager

Services : Motion pictures for government,
industry, religion, and education; live-action
and animated TV commercials; live programs
for meetings and conventions; filmed series
shows for television. Facilities: Air condi-
tioned sound stage with construction facilities;
camera, sound and lighting equipment; fully
equipped editing and projection rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Asian Artists in Crystal
(Steuben Glass) ; Land of Bengal (Indian Jute
Mills Association) ; The People's Heritage
(National Parks Service) ; Near East Adven-
ture (Near East Foundation) ; The Washing-
ton Mosque (U.S.I.A.). TV COMMERCIALS:
For General Mills, Carter Products Company,
Procter & Gamble, Inc., The Brand Names
Foundation, The Nestle Company, Republic
Shirtings, Inc., Welch's Grape Juice Products
Company, Inc.

SHAMUS CULHANE PRODUCTIONS, INC.

207 E. 37th Street, New York 16, N.Y.
Phone: MUrray Hill 2-6812

Branch OflSce: Chicago, 203 N. Wabash Ave.
Branch Office: Hollywood 28, 6226 Yucca
St., Dave Lurie, in charge.

Date of Organization : 1945

Shamus Culhane, President
Maxine Marx, Secretary, Treasurer
Peggy Kenas, Dir. Sales Planning &

Research
Leonard Key, Sales Manager
Dave Lurie, E.rec. Prod. (Hollywood)
Rodell Johnson, Director, Animation
Irwin Wallman, Director, Live Action

Services: Full production facilities for ani-
mation and live action in 16 & 35mm motion
pictures for industry, public relations, sales
training; TV commercials, progi-am films and
feature motion pictures. Facilities: New
York and Hollywood studios, with 80 anima-
tion stands, sound stages, recording studios;
editing and foreign language facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Unchained Goddess,
The Strange Case of Cosmic Rays (Bell Tele-
phone Company). Slidefilm : Hottest Thing

Al^4f cuiJ^Af a

NEW YORK

in Town (Prudential Insurance Company of
America). TV Commercials: For Peter Paul
Almond Joy, Mounds ( Dancer Fitzgerald &
Sample); National Trust Company, Molson's
Ale, Marguerite Cigars, H. J. Heinz of Canada
(MacLaren Advertising); Ballantine Beer
(William Esty); Marlboro Cigarettes (Leo
Burnett ) ; Alka-Seltzer, One-A-Day Vitamins,
VO-5 Rinse Away (Goeffrey Wade); Poll
Parrot Shoes ( Krupnick Associates); Feen-a-
mint, Chooz ( Doherty, Clifford, Steers &
Shenfield ) ; Vel Beauty Bar, Halo Shampoo
(Carl S. Brown Co.); Esquire Shoe Polish
(Emil Mogul); Red Cap Ale (McKim Adver-
tising); Frigidaire (Kudner); Quaker Puffed
Wheat & Rice, Sugar Puffs (Wherry, Baker
& Tilden) ; Scotties & Towels, Lux Soap &
Whisk (J. Walter Thompson) and others.

ROBERT DAVIS ASSOCIATES, INC.

21 East 63rd Street, New York 21, N.Y.
Phone: TEmpleton 8-8410

Date of Organization : 1952

Robert F. Davis, President, Exec. Producer
Jay Bonafield, Vice-President
Henwar Rodakiewicz, Director
Theodore Lawrence, Supervising Director
John Hoppe, Vice-President
Mabel Henderson, Office Manager
Services: Motion picture production includ-
ing industrial, documentary, TV commercials
and entertainment films. Animation-by-Mo-
bilux, exclusive producers. FACILITIES: Mo-
bilux studio; completely equipped editing
rooms; sound equipment, camera, lights neces-
sary for 35mm and 16mm production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The 1958 Chevrolet (Chev-
rolet). TV Commercials: for Olympia Beer,
Standard Oil Company of Indiana, Wilson &
Company, Avon and Kellogg.

DEPICTO FILMS CORPORATION

254 West 54th Street, New York 19, N.Y.
Phone: COlumbus 5-7620

Date of Organization: 1942

John Hans, Chairman of the Board

J. R. von Maur, President

Charles S. Hans, Vice-President & Secretary

Carl V. Ragsdale, Vice-President

Ray B. Helser, Vice-President

Services: Specialists in the creation and pro-
duction of sales training and sales promotion
programs: includes research, consultation, edi-
torial and full production services for motion
pictures, sound slidefilms, filmstrips, slides,
Vu-Graphs, transparencies, television film com-
mercials. Facilities: Studio, art, technical
animation, cutting and editing rooms, dark-
rooms, typesetting.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Big Game (Sinclair
Refining Company) ; Value Engineering, Basic
Nursing Care — 4 films (U.S. Navy) ; Adver-

(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

111

METROPOLITAN NEW YORK:

DEPICTO FILMS: Cont'd.

tisbig at Work r American Cyanamid Com-
pany) ; Phone Power (American Telephone &
Telegraph Co.) ; How to Train. Two Ways to
Train (Standard Brands, Inc.) ; Automotive
Trouble Shooting, Automotive Data Process
Systems (U.S. Army) ; Diamonds Internation-
al (DeBeers Consolidated Mines). Slide-
films: Something New Afoot (Collins-Aik-
man) ; Projecting a World Wide Image. Mak-
ing Frietids for Coca-Cola (Coca-Cola Com-
pany) ; How to Prepare Better Newspaper
Advertising (N.A.E.A. N.R.D.G.A.) ; What
Makes It Sew. Let's Do It Right, New Slant
on Swing (Singer Sewing Machine Company) :
Selling Today's Bread Today. How To Sell
Fresh Bread (Continental Baking Company) ;
Molded Masters of the B.T.TJ. (M.I.M.A.);
Voice of Your Business (Bell Telephone Com-
pany) ; Let's Get Together ( Westinghouse
Electric Corporation) ; Buried Treasure, Cher-
cliez La Femme (Post Cereals Div. General
Foods) : The Finishing Touch (Chicago
Printed String Company) ; Clear the Road for
Profits (Food Topics); Pitch on Premier
(Broyhill Furniture Company) ; 5 Minutes to
Midnight. Tour Sales Training (Transworld
Airlines) ; Five Building Blocks of Value
(James Lees And Sons Company). Film-
strips: Third Graders Learn (National Dairy
Council) ; Streamliner (Westinghouse Electric
Corp.) ; Regal Oils (The Texas Company) ;
Spring Dealer Campaign (Sinclair Refining
Company) ; Good Grooming (Bristol-Myers
Company) ; 9 Reasons Why (^Standard Brands
Company); Fall — 1957 'Speed Charge Service
(The Texas Company) ; Jet Plane (U.S. Rub-
ber Company) ; Twin-Pack (The Borden Com-
pany). TV Commercials: For Sylvania
Bulbs, Ford Company, Michigan Blue Cross
(J. Walter Thompson Company ) ; Yuban
Coffee (Benton & Bowles); Chef-Boy-Ar-Dee,
Borden Contest (Young cfe Rubicam) ; Christ-
mas Club 1958, Arm & Hammer Sal Soda
(Brooke, Smith, French & Dorrance) ; G. E.
Telechron (N.W. Ayer & Son, Inc.).

DEPICTORAMA

("Showmanship in Business")

254 West 54th Street, New York, N.Y.
Phone: Circle 7-0086

Date of Organization : 1957

Joseph F. Kilmartin, Vice-Pres.. Gen. Mgr.

Services : Specialists in group communications
— devoted to sales meetings and presentations
for top level management. Facilities: Com-
plete staging, lighting, set designing, prompt-
ing and cueing services; also complete prepara-
tion for meetings, including script, artwork,
mechanical production, staff directoi-s; full
projection facilities for all types of motion
pictures, sound slidefilms, Vu-Graph and slide
presentations (rear projection and carbon
arc ) .

(For complete data see Depicto Films listing, i

Your Most Dependable Buyer's Guide

* The pages of this Annual Production Re-
view provide reference data attested for ac-
curacy by executives of all listed companies.
Client and film references are provided as
warranty of recent experience in business film
production during the past yeai-. Ijij^

DISCOVERY PRODUCTIONS, INC.

261 Fifth Avenue, New York 16, N.Y.
Phone: MUrray Hill 3-7211

Date of Incorporation: 1954

Rudy Bruner, President

David Epstein, Vice-President, in charge of

Production
Mary Lang, Secretary

Services: Industrial, educational, public af-
fairs and sales films. Facilities: Shooting
and cutting facilities for 16 and 35mm; staff
personnel for every phase of production from
writing to distribution.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Lookout for Comfort (Rod-
ney Metals, Inc. and Modern Venetian Blinds,
Inc.) ; Fundamentals of Bowling, series of 4
quarter-hour films distributed on television
and to non-theatrical groups (American Ma-
chine & Foundry Company). Filmed TV
Programs: Bowling Time, series of 26 one-
hour programs currently telecast on more than
200 stations (American Machine & Foundry
Company) .

Kevin Donovan Films

15 West 44th Street, New York, N.Y.
Phone: YUkon 6-6049

John Bennewitz, in charge

(See complete listing under New England)

D.P.IM. PRODUCTIONS, INC.

62 West 45th Street. New York 36, N.Y.
Phone: MUrray Hill 2-0040

Date of Organization: 1946

Maurice T. Groen, President

Ronald T. Groen, Vice-President. Pi-oduction

Services: Industrial, public relations, inter-
national travel; sales promotion and horticul-
tural motion pictures, TV shorts and com-
mercials ; color stock shots. Facilities : Cam-
era crews in New York, Los Angeles, Sweden
Austria, South Africa and Malaya.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Winter in the French Alps
(French Government Tourist Office) ; The
Swedish Way to Sunshine Splendor (Swedish
American Line) ; High Above a Cloud (Scan-
dinavian Airlines System) ; Yours to Protect,
Pheasant Island (Carling Brewery).

DYNAIVIIC FILMS, INC.

112 W. 89th Street, New York 24, N.Y.
Phone: TRafalgar 3-6221

Date of Organization: 1946

Nathan Zucker, President
Lee R. Bobker, Vice-President
Lester S. Becker, Executive Producer
Maury J. Glaubman, Director, Public Affairs

Division
Sol S. Feuerman, Director, Medical Division
Gerald Carrus, Comptroller
James Townsend, Director Technical

Services
J. J. Fitzstephens, Director Creative

Services
Irving L. Oshman, Fditorial Supervisor

Seymour Weissman, Director Creative

Services
Murry Schlesinger, Director Distr.

Dynamics
Michael Paul, Studio Manager

Services: Producers and distributors of all
audio-visual materials including films, film-
strips, sound slidefilms, tape and easel pre-
sentations for industry, public relations, sales
training, employee relations and specialized
visual aids. Also theatrical features and short
subjects, television programming, special for-
eign language versions, foreign film production,
etc. Facilities: Sound stages, recording and
dubbing studios, editing facilities for all 16-
mm and 35mm audio-visual production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Major Vertebral Conduc-
tion Anaesthesia (Winthrop Laboratories);
Victory Circle (Perfect Circle Corporation);
The .500 Mile Adventure (General Petroleum
Corp.) ; 8th Annual Darlington, Southern 500
(Wynn Oil Company) ; The Doctor Defendant
(William S. Merrell Company); Wheels of
Gold { Raybestos-Manhattan, Inc.) ; M.D. —
U.S.N. ( United States Navy) ; Vaginitis
(Ortho Pharmaceutical Corp.) ; Sand Barrier
( The Pure Oil Company) ; Common Enemy
(Anahist Company, Inc.) ; To Build a Dream
(Mercury Division, Ford Motor Company) ;
The Big Challenge (Chevrolet Div., General
Motors Corp.) ; An American Girl (Anti Defa-
mation League); On the Threshold (United
Church of Christ) ; Wheels of Change (Evan-
gelical & Reformed Church). TV Commer-
cials: For Bulova Watch Company, Inc.
(McCann, Erickson) ; Charles Antell, Inc.
(Paul Venze Associates) ; Firestone Tire &
Rubber Co. (Vickers & Benson) ; Socony Mobil
Oil Company, Inc. (Compton Advertising) and
directly for Comfy Manufacturing Company,
Pan American World Airways, Inc., Police
Athletic League, Muscular Dystrophy Associa-
tion of America, Boys Clubs of America.

EDITORIAL FILMS, INC.

10 East 40th Street, New York, N.Y.
Phone: MUrray Hill 6-3773

Babette J. Doniger, President
Dwight Godwin, Production Manager

Services: Complete production services;
scripts, shooting, editing, for public relations
films for television and educational purposes.
Promotion and distribution of films to televi-
sion stations. Facilities: Fully equipped
editing rooms. Film cleaning and handling
for distribution.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Are You This Man
(McCall's Magazine — Shoe Association) ;
Young Living (Seventeen Magazine) ; Care-
less Cash (American Express Company) ; Fun
With Frosting (Procter & Gamble — Crisco) ;
Medical Milestones ( Crest — Benton & Bowles ) .

CHARLES ELMS PRODUCTIONS, INC.

25 Vanderbilt Avenue, New York 17, N.Y.
Phone: MUrray Hill 6-8877

163 Highland Ave., No. Tarry town, N.Y.
Phone: MEdford 1-3363

Date of Incorporation: 1952

BUSINESS SCREEN MAGAZINE

Charles D. Elms, President

Charles D. Elms, Jr., Vice-President

Ruth M. Elms, Secretary

Robert B. Bacon, Vice-Pres. & Treasurer

Services : Producer of 16 & 35mm motion pic-
tures; 70mm "Bonel" (wide screen profes-
sional and commercial presentations) ; slide
motion; sound slidefilms; slide presentations;
training manuals and charts. FACILITIES:
Studio and technical laboratory, mobile unit,
"Bonel" camera.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tliat Little Black Box,
This Is Spernj ( Sperry Group of Sperry
Rand) ; Production Planning & Control in
U.S. Navj Shipyards (U.S. Navy); The New
Stero-Vac (Crown Cork & Seal Company);
Mid-Season { Philip Morris, Inc. ) . Slidefilm :
What's the Answer on Cigarettes (Philip
Morris, Inc.). TV Commercials: 13 for Andre
Richard Inc (Richard Henne Inc.).

WALTER ENGEL PRODUCTIONS, INC.

20 West 47th Street, New York 36, N.Y.
Phone: JUdson 2-3170

Date of Organization: 1937

Walter Engel, President

Robert L. Marx, Vice-President

Joseph T. Williams, Exec. Head of Camera

& Editing Dept.
Lorraine Knight, Production Coordinator

and Casting Supervisor

Services: Industrial, documentary, education-
al, sales training & TV commercials, motion
picture productions; limited and full anima-
tion 16mm & 35mm. Facilities: Complete
studio facilities. Location film & sound unit.
Animation and editing departments. Single
and double sound recording. All self-contained
operations.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Brown 'N Serve (Merita
Bread); Roland & Roger Spot Series (Mack-
intosh Candy Company)'; Norelco Speedshaver
Show (Norelco Speedshaver) ; Success Story —
USA (Sunbeam Bread); Bold Journey
(Pillsbury Mills).

•5f

FARRELL & GAGE FILMS, INC.

213 East 38th Street, New York 16, N.Y.
Phone: MUrray Hill 3-8358

Date of Organization: 1951

Matt Farrell, President & General Manager
I G. Lillian Farrell, Secretary
I William McAleer, Vice-President & Director
I of Photography
I Joseph Faro, Production Manager
I Carlos Orta, Film Editor

'Services: Production and distribution of sound
! motion pictures and sound slidefilms for busi-
j ness and industry. Facilities : Complete 16mm
and 35mm motion picture and slidefilm pro-
duction in black and white and color, including
I sound studio, magnetic film recording, editing
I services, script, foreign language, art work,
1 animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Blasting Vibrations (Her-
I cules Powder Company); Modern Miracle
! Makers ( Manufacturing Chemists' Assn., Inc.)

Handling Ships' Boats and Heavy Cargo in
the Transport Area ( U.S. Navy) ; Natural Gas
for Appalachian Markets (New York State
Natural Gas Corp.) ; Half -Second Butyrate
Lacquer (Eastman Chemical Products, Inc.).

•5f

FILMFAX PRODUCTIONS

10 East 43rd Street. New York 17, N.Y.
Phone: MUrray Hill 7-7758

Studio and Laboratory: Station Plaza, Bed-
ford Hills, N.Y. Sewell Booth, in charge.

Henry Clay Gipson, President

Eloise Walker, Vice-President and Secretary

Virginia Blount, Scripts

John Lencicki, Art Director

Services: Educational filmstrips and indus-
trial slidefilms, color, black and white, silent,
sound; color slides. Facilities: Specialized
equipment for filmstrip production, 35mm
standard Bell & Howell animation stand for
filmstrips, special custom built equipment for
Kodachrome duplication.

RECENT PRODUCTIONS AND SPONSORS

Filmstrips: silent educational filmstrips for:
American Iron & Steel Institute, New York
Times, Hartford Fire Insurance Company,
Grocery Manufacturers of America, Joint
Council for Economic Education, Empire Sales
Training, Museum Extension Service.

FILM GRAPHICS INC.

245 West 55th Street, New York, N.Y.

Phone JUdson 6-1922

Date of Incorporation: 1946

Lee Blair, President

Bernie Rubin, Director

Donald Towsley, Director of Animation

Sidney Greenhaus, Production Manager

Cal Schultz, Chief Editor

Roger Rothstein, Charge of Studio ^

Services: Complete motion picture production,
35 mm and 16 mm; live action, animation and
special effects. Facilities: 50' x 100' studio
in New York city; two 35mm B.N.C. Mitchell
cameras; complete sound recoi'ding facilities;
36mm Mitchell rear screen projector; editing
equipment and facilities; 4 animation stands;
optical facilities; 40 permanent production
employees.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Using DuPont Aircraft
Rivets (E.I. DuPont deNemours & Company) ;
Refining of Copper (International Nickel Com-
pany) ; Man Learns to Heal (U.S. State De-
partment) ; The Magic Moment (C.I.T.) ;
classified projects for U.S. Navy.

ii^vr criiJ^Af a

NEW YORK

Nick Webster, Vice-President, Creative
Richard Sage, Secretary

Services: Complete production of 35mm and
16mm color and black and white motion pic-
tures, slide films, film strips, telops of all kinds.
Facilities: Two complete studios in New York
City, one in Hollywood, and worldwide location
facilities.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: for Ford Motor Company,
Eastman Kodak (J. Walter Thompson) ; Col-
gate-Palmolive, Brown and Williamson (Ted
Bates) ; Liggett and Myers (McCann-Erick-
son) ; General Foods, Procter & Gamble (Ben-
ton & Bowles) ; Chrysler Corporation (N. W.
Ayer) ; Lever Brothers (Foote, Cone & Beld-
ing) ; Sunshine Biscuits (Cunningham &
Walsh); Bristol-Myers (BBD&O); American
Tobacco (Sullivan, Stauff'er, Colwell and
Bayles) ; Procter & Gamble (Compton) ; Gen-
eral Foods (Young & Rubicam).

Fiore Films

Room 1103, 332 West .52nd St.,
New York, N.Y.

William Kohler, Executive in charge

(See complete listing under New Jersey area)

•H-

FILMWAYS, INC.

18 East 50th Street, New York City, N.Y.
Phone: PLaza 1-2500
Date of Organization: 1952

Martin Ransohoff, President

Mickey Dubin, Vice-President, in charge of

Sales
Lee Goodman, Vice-President, in charge of

Production

FORDEL FILMS, INC.

1187 University Avenue, New York 52, N.Y.
Phone: WYandotte 2-5000

Date of Organization: 1941
Cliflford F. Potts, Pres. & Exec. Producer
Enid Borde, Secretary-Treasurer
Don Livingston, Director Producer
Richard A. Kent, Director of Sales
Herbert F. Lowe, Prod., Religious Films
Walter G. Snowden, Spec. Asst. to President
James M. Logan, Production Manager
Michael Livesey, Director of Photography
W. Edward Downton, Account Executive
Dennis Gunst, Research
William V. Martin, Comptroller
Reginald McMahon, Editorial Supervisor

Services: Public relations; sales promotion;
training; educational; scientific and medical
motion pictures and slidefilms ; TV shorts and
commercials; complete responsibility, includ-
ing planning, production & printing; special-
ists in color, live and animated. FACILITIES:
Sound studio; complete cameras, lights, and
sound equipment for studio and location pro-
duction; animation stand; cutting rooms; re-
cording rooms; 16mm magnetic and optical
interlock screening facilities ; color printing
lab; machine shop; mobile units.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Report on Compazine
Therapy in Psychotic States (Smith, Kline &
French Laboratories) ; The Sheep That Count
(American Cyanamid Co.) ; Vanishing Vita-
mins (E. R. Squibb & Sons); Preparation of
Material for Needle Injection (U.S. Navy) ;
Aurofac Facts (American Cyanamid Interna-
tional) .

8TH ANNUAL PRODUCTION REVIEW

METROPOLITAN NEW YORK:

ALLEN A. FUNT PRODUCTIONS

White Gates, Croton-oii Hudson. X.Y.
Phone: CRoton 1-8847

Date of Organization : 1946

Allen A. Funt, President

Services: Producers of concealed "Candid
Camera" motion pictures for industrial and
sales training, promotion and public relations,
theatricals, television shows and commercials.
Facilities: Mitchell NC cameras, synchronous
tape recorders; special equipment and tech-
niques for concealment; full production facili-
ties through associates in London, Paris: pro-
jection, cutting rooms; creative staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: "Candid Camera" subjects
only for: Minneapolis-Honeywell Company.
Curtis Publishing Company, Ronson Corpora-
tion. Nash-Kelvinator Corporation.

WILLIAM J. GANZ COMPANY, INC.

(A Division of the Institute
of Visual Training, Inc.)

40 East 49th Street, New York 17, N.Y.
Phone: ELdorado 5-1443

Date of Organization: 1919

William J. Ganz, President
Herbert R. Dietz, Production Manager
Vincent J. Capuzzi, Distribution Manager
Jane Page, Comptroller

Services: Producer and distributor of 16 and
35mm motion pictures, tilmstrips, sound slide-
films, visual presentations for education, ad-
vertising and television. Production from
script to sci'een. Motion pictures 16 and 35-
mm, b&w and color. Slidefilms — 35mm b&w
and color. Films for public relations, indus-
trial, television, documentary, travel, educa-
tional, scientific, merchandising, and orienta-
tion, animation. Sound recording, editing and
re-editing films, minute movies. Distribution
for all films and TV commercials. Facilities:
Studio equipment; creative staff, development
of story ideas and merchandising campaigns,
editing room fully equipped for film and tape.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: From The Heart of Town,
Cardiac Resuscitation, Spanish and Portuguese
version ( E. R. Squibb & Sons ) ; A Repott to
the Armed Forces, On the Job for Yoit ( Amer-
ican Red Cross).

GERALD PRODUCTIONS, INC.

421 West 54th St., New York, N.Y.
Phone: PLaza 7-2125

Date of Organization : 1955

Gerald Auerbach, Exec. Producer
William V. Adams, Director of Sales
Hampus Morner, International Dept.
Alfred Traum, Business Manager
Diana Paul, Casting
Melrick Landen, Public Relations Dept.
Stuart Grant, Suprv. Editor
Jaroslaw Momstyrsky, Creative Director

Services: All aspects motion picture produc-
tion for theatre, television, public relations

and industry. Facilities: Complete produc-
tion facilities, editing, sound, two stages, re-
cording, projection theatre.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: .4 World Alone. The ordeal
of Thomas Moon (Smith, Kline & French
Labs); The Maltese Cross (Muscular D.vs-
trophy Association of America) ; What Is a
Network, series (National Broadcasting Com-
pany) ; Banners Over Valley Forge ( Boy
Scouts of America).

JACK GLENN, INC.

207 East 37th Street, New York 16, N.Y.
Phone: OXford 7-0121

Date of Incorporation: 1953

Jack Glenn, President

A. J. Hill, Vice-President

Bernice Trefman, Art Director

Services: Production, writing, direction and
editing of special-purpose and entertainment
motion pictures; commercials and slidefilms;
specializing in the institutional business film;
films for p.r., promotion, orientation, educ,
designed with either fiction or documentary
format. A corporation of services contracting
separately for script-writing and or directing.
Contract or sub-contract. Facilities: Wall,
Bell & Howell, Mitchell cameras; lighting'
sound equipment; studios and scenic shops;
projection and cutting rooms in New York
City and in Irvington-On-Hudson, Westchester
County, N.Y.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Ho)ne of the Braves (Na-
tional Council of Y.M.C.A.s) ; Militarij Govern-
ment (U.S. Army) ; Information Plus, script
only (Muller, Jordan & Herrick — McGraw-
Hill). Slidefilm: The Y's the Way (National
Council of Y.M.C.A.s). TV Commercials:
for New York City Y.M.C.A. and National
Council of Y.M.C.A.s. In preparation: Little
FisI/ Are Sweet and Friday Is for Love (Mal-
mon Productions).

Halas & Batcheior Cartoon Films, Ltd.

11 West 42nd Street, Room 1146,

New York 35, N.Y.
Phone: LOngacre 4-3346

Miss Irene Lee, Sales Representative

(See complete listing in International Section,
under England)

Real Facts for Sponsors

— evidence of good jaith

M The detailed listings given specializing
producers of business motion pictures and
slidefilms furnish the buyer of sight/sound
media with solid evidence regarding any
prospective supplier. Listing data requests
emjjhasized the need for both film and
sponsor references and it is this area of
each listing which indicates the recent ex-
perience of each listed company.

While TV commercials have grown in
volume and production quality, these were
not considered as sufficient evidence by
themselves of experience with complete
program films for business sponsors. R"

PAUL HANCE PRODUCTIONS, INC.

1776 Broadway, New York 19, N.Y.
Phone: Circle 5-9140

Date of Organization: 1939

Paul Hance, Jr., President & Treasurer
Dermid Maclean, Vice-President. Sales
J. Allen Julier, Vice-President
Kenneth Murray, Secretary

Services: Research, writing and all other
phases of 16mm motion picture production by
permanent technical staff. Facilities: Com-
plete camera, sound and lighting equipment for
all types of field and location photographv.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Monthly and Quarterly
Progress Reports (Bell Telephone Laborator-
ies, Inc.) ; Machining Stainless Steels (Armco
Steel Corporation); Soups, Sauces and En-
trees (General Foods Corporation) ; Pyroce-
ram Corning Glass Works) ; The Nature of
Glass — to be released (Corning Glass Works).

The Jam Handy Organization, Inc.

1775 Broadway, New York 19, N.Y.
Phone: JUdson 2-4060

W. J. Riley, in charge

Complete oflFice facilities and projection room
with service staff for Eastern clients

(See complete listing under Detroit area)

HARTLEY PRODUCTIONS, INC.

339 East 48th Street, New York 17, N.Y.
Phone: ELdorado 5-7762

Date of Organization : 1940

Irving Hartley, President
Elda Hartley, Secretary-Treasurer

Jean Brooks, Vice-President, in charge of

Distribution -

Wm. F. Bryant, Jr., Executive Producer ■

James B. Gahan, Director-Writer ^

Services : Specialty is writing and producing
sponsored public service films for television
and distribution to TV stations throughout
the United States and Alaska through Hartley
Film Distributors, Inc. Facilities: Studio A,
street level, drive-in loading dock; Studio B,
permanent kitchen set. Equipped with 16mm
Mitchell camera, 16mm Mitchell blimp, 16mm
& 35mm Arriflex cameras, Fearless dollies.
Mole Richardson boom (with perambulator),
6 channel mixing console with full equaliza-
tion, 17y2mm & V4" magnetic recording and
dubbing, Rangertone and Fairchild pic sync,
16mm and 35mm optical recording, 16mm and
35mm interlock projection. Complete lighting
equipment. Two completely equipped editing
rooms and screening room.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Room With a Future
(Monsanto Chemical Co.) ; Award Winning
Ideas for Your Home (American Viscose
Corp.) ; Diamonds from the Rough (DeBeers
Diamond Company) ; Man From Missouri
(Asbestos-Cement Products Association) ;
Wings to Hawaii, In Every Man's Heart (Pan
American World Airways, Inc.) ; Bimini Blues
(Museum of Natural History, Houston) ; IBM

BIISINESS SCREEN MAGAZINE

Progress Report (Film Counselors, Inc.) ;
Asbestos Trailer (National Gypsum Com-
pany) ; Revolution Underfoot (Firth Carpet
Company). TV Commercials: for Seai-s Roe-
buck & Company, American Viscose Corpora-
tion and Firth Carpet Company.

INDUSTRIAL FILM PRODUCERS, INC.

624 Madison Avenue, New York 22, N.Y.

Phone: ELdorado 5-5677

Date of Organization: 1957

Alfred M. Evans, President

William Alley, Executive Vice-President

Jack Lane, Vice-President

Services: Sales training, sales promotion and
public relations motion pictures and slidefilms ;
glass slides; visual aids of all types. Facili-
ties: Complete production facilities, company
owned or leased; art department and cutting
room on premises.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Profits in Progress (West-
inghouse Electric Corp.) ; Steel Valley (Shar-
on Steel Corporation). Slidefilms: Hoiv To
Put Sales Power Into Your Business (Blue
Coal Corp.) ; The Marvel At Your Finger Tips
(General Telephone System) ; The Storij of
Gasoline (Ethyl Corporation) ; Three Way
Everyday, The 1958 Line Plan (Colgate Palm-
olive Company) ; A Review Of The Coffee
Business (Borden Food Products Co.) ; In-
crease Your Sales Power (Congoleum-Nairn,
Inc.). Slides and other visual aids for: An-
thi'acite Information Bureau; Blue Coal Cor-
poration; Ethyl Corporation; RCA Electron
Tube Division; Ogilvy, Benson & Mather, Inc.;
The Personnel Institute (Dancer-Fitzgerald-
Sample, Inc.) and Select Magazine.

4S-

INFORMATION PRODUCTIONS, INC.

(See United States Productions, Inc.)

5 East 57th Street, New York 22, N.Y.
Phone: PLaza 1-1710

Date of Organization : 1951

For complete data see United States Pro-
ductions, Inc. listing in Metropolitan New
York area.

VICTOR KAYFETZ PRODUCTIONS, INC.

1780 Broadway, New York 19, N.Y.
Studio: 415 West 55th St., New York 19,

N.Y.
Phone : Circle 5-4830

Date of Organization : 1947

Branches : 18 George Aggott Road, Need-
ham, Massachusetts. Phones : Hlllcrest
4-0289, commonwealth 6-0800. H. Jeff
Forbes. 1200 Westfall Road, Rochester 18,
N.Y. Phones: Hillside 5-0883, GReenfield
3-3000, ext. 534. Don Lyon.

Victor Kayfetz, President, Exec. Producer
Seymour Posner, Assistant to the Producer
Abe Blashko, Animation Director
Leo Levko, Mech. Production Supervisor
Sylvia Gerson, Golden Snoichall TV Plan
Bertil Carlson, Engineer & Equipment
Designer

Irene Siegel, Production Assistant
Donald Armstrong, Production Assistant
Celeste lannazzo. Production Assistant

Services: Motion picture production, combin-
ing live cinematography and animation. Spe-
cialty is designing and producing sponsored
"Public Service" films in color for television
and distributing them on TV through Golden
Snowball Division of the company. Special
consulation and script preparation in coor-
dination with sponsors' public relations and
advertising efforts; assist with preparation
of film promotion and distribution plans.
Trairing, indoctrination and sales promotion
films. Facilities: Solely owned 16mm and .35-
mm equipment for live shooting: 35mm Eclair
Camerette, B&H 70 #2DR. 16mm Camerette.
Studio flats, backgrounds, table tops, machine
shop and carpentry facilities. Slidefilm and
2x2 slide production cameras. For anima-
tion shooting: 35mm Model L DeBrie
and 16mm Cine Special both completely
adapted for animation. Animation stand (16-
mm and 35mm) with compound table. Com-
plete art and animation department. 16mm
and 35mm sound Moviolas. 35mm interlock
and 16mm projectors in booth of screening
room. Complete accessory equipment: tripods,
high hat, dolly, location lighting equipment,
cables, two station wagons, cargo trailer.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Chahi Saw Safety Pays
Off, Chain Saws Pay Off on the Farm (Home-
lite, Div. Textron Inc.) ; Fabrication of High
Temperature Steam Systems, 3 parts. Intro-
duction, Bending & Stress Relieving, Welding
and Installing (U.S. Navy) ; Trailer Sailois
(National Association of Engine and Boat
Manufacturers) ; Graphic-57 (Consolidated In-
ternational Equipment and Supply Corpora-
tion) ; The Age of Discovery (Young America
Films). TV Commercials: Cortal (Win-
throp Products, Inc.) ; 1958 National Motor
Boat show (National Association of Engine
and Boat Manufacturers) ; 1957 United Fund
Campaign (United Fund of Greater Boston) ;
Homelite movie ad and TV campaign (Home-
lite, division of Textron, Inc.) ; Parakeet TV
spots (R. T. French Company).

HERBERT KERKOW, INC.

480 Lexington Avenue, New York 22, N.Y.
Phone: PLaza 1-1833

Date of Oi'ganization : 1937
Date of Incorpoi-ation : 1946

Herbert Kei'kow, President and Treasurer
Rosemond Kerkow, Secretary

Services : Production from original reseai-ch
to finished film; for public relations, education-
al, training, industrial, documentary, sales
training and sales presentation films. Facili-
ties: Sound stage, set building department,
pi'ojection room, sound recording and re-
recording; editing and animation facilities;
four cameras (Bell & Howell and Eclair Cam-
erette, 35mm and Maurer and Arriflex,
16mm).

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Annual Fashion Show —

"Sv" this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review Issue of 1958.

il^vr cDiJ^Af a

N.EW YORK

1957 (Warner Brothers Company) ; Progress
Reports #2 (fe #.3; Prototype (Bell Telephone
Laboratories, Inc.) ; Pursuit of Happiness;
Teaching English to Spanish Speaking People;
Teaching English to Arabic Speaking People
(U.S. Information Agency).

KEY PRODUCTIONS, INC.

527 Madison Avenue, New York 22, N.Y.
Phone: ELdorado 5-2180

Date of Incorporation: 1948

James D. Kantor, President
William M. Kahn, Vice-President
James E. Patrick, Secretary

Services: Specializing producers of motion
pictures and filmstrips for sponsorship by com-
mercial organizations, such as newspapers,
banks and insurance companies.

RECENT PRODUCTIONS AND SPONSORS

Filmstrips: "Current Affairs" series (1957-
1958) including these titles: Words as
Weapons; The Middle East — An Economic
Overview; The Nexv Japan; The Geophysical
Year; The Transportation Revolution; Central
Africa— Focus on Liberia and Ghana; Water
Resources — American Faces a New Problem;
Outer Space — The Neiv Frontier. Sponsors
include 35 newspapers in the United States
among which are the New York Journal Amer-
ican, Cleveland Press, Indianapolis Times,
Buffalo Evening News, Houston Chronicle,
Honolulu Advertiser, Baton Rouge State-
Times, Worcester Telegram and Detroit Times.

KLAEGER FILM PRODUCTIONS, INC.

1600 Broadway, New York 19, N.Y.
Phone : JU 2-5730

Date of Organization: 1957

Robert H. Klaeger, President
John J. Fenton, Vice-President

Services : Permanent staff in all phases of
motion picture production; production, cam-
era, scenic design, editorial and animation.

RECENT PRODUCTIONS AND SPONSORS

Filmed Television Shows: Wide Wide World
(General Motors — McManus, John & Adams) ;
Navy Log {U.S. Rubber— Fletcher D. Rich-
ards) ; Steve Allen Show (Greyhound — Grey
Advertising). TV Commercials: for Camel
Cigarettes, Ballantine, Winston Cigarettes
(Wm. Esty) ; Savarin, Imperial Margarine,
Nebs (Foote, Cone & Belding) ; National Dis-
tillers, Vel, Newport Cigarettes (Lennen &
Newell) ; Lucite Auto Finish (E. I. DuPont
de Nemours); Westinghouse (McCann-Erick-
son) ; Scripto (Donahue & Coe ) ; Anacin (Ted
Bates) ; Pontiac (McManus, John & Adams) ;
Tide (Benton & Bowles) ; Desert Flower, Old
Spice, Friendship's Garden (The Wesley Asso-
ciates) ; Scotchgard (McManus, John &
Adams) ; Automatic Pinspotter, Voit Sports
Equipment, DeWalt Power Shop, Wheel Goods
(Fletcher D. Richards).

8TH ANNUAL PRODUCTION REVIEW

115

METROPOLITAN NEW YORK:

KNICKERBOCKER PRODUCTIONS, INC.

1600 Broadway, New York 19, N.Y.
Phone: Circle 5-6710

Date of Organization : 1947

Howard A. Lesser, President

Frank Beckwith, Vice-President, in Charge

of Production
Thomas S. Dignan, Vice-President
Renzo Olivieri, Vice-President
Ann Serra. Secretary
Joseph Du.shock, Editorial Chief
Byron Rabbitt, Art and Animation

Services: Production from original research
to finished film. Specialty: documentary,
training and public relations motion pic-
;ures and slidefilms. Facilities: Production
equipment, editing, animation and slidefilm
iepartments.

tECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Ideas To Help You Sell
I Sales Communication, Inc.) ; Sujicrior Insula-
'ioji at Low Cost (Owens Corning Fiberglasl ;
rhe House That Pablo Built, A Man's Castle
[Ibec Housing Corporation) ; Key Posts for
Key Men (U.S. Air Force). TV Commercials:
i^or Lennen & Newell; Sullivan, Stauffer, Col-
vell &. Bayles; Reach McClinton & Co.

ROBERT LAWRENCE PRODUCTIONS, INC.

418 West o4th Street, New York 19, N.Y.
Phone: JUdson 2-5242
Teletype : NY 1-1554

Date of Organization: 1952

AflSliate: Grantray - Lawrence Animation,
Inc., 716 North La Brea, Hollywood 28,
Cal. Phone: WEbster 6-8158. Ray Pat-
terson, President; Robert L. Lawrence,
Vice-President; Grant Simmons. Secre-
tary, & Treasurer.

Lawrence-Schnitzer Productions, Inc.
1040 N. Las Lalmas, Hollywood 38
Phone: HOllywood 2-5577
Gerald Schnitzer, Exec. Vice-President

Loucks & Norling Studios, Inc.

418 W. 54th St., New York 19, N.Y.

Phone: Circle 7-2.366

Howard Lawrence, Business Manager

Foreign Office : Robert Lawrence Pi-oductions
(Canada) Ltd., 32 Front Street, West;
Toronto 1, Ontario, Canada. Phone Em-
pire 4-1448. John T. Ross, Vice-President,
& General Manager.

Robert L. Lawrence, President

Louis Mucciolo, Vice-President, in charge

of Studio Operations
Henry Trainman, Vice-President, in charge

of Editorial Operations
Philip Kornblum, Treasurer
Martin L. Low, Vice-President in charge of

Sales
John Gilmour, Staff Director
Jerry Maticka. Production Supervisor
Doris Reichbart, Production Supervisor
Audrey Sammons, Casting Director
Roy Townshend, Assist. Studio Mgr.
Bill Bernal, Creative Supervisor
Peter Cooper, Mgr. of Animation Operations

Sal Scoppa, As.'iistant Director
Glenn Botkin, Production Supervisor
Torben Johnke, Director of Photography

Services: Produce industrial and sales promo-
tion films, TV programs, TV commercials. Fa-
cilities: Two air-conditioned sound stages,
editing rooms, screening room, carpenter
shop, production offices. Toronto production
facilities are complete, including 60' x 125' stu-
dio.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Birth of a Promotion
iGerber Products Company) ; The Hope That
■Jacli Built, Inresting With a Purpose (Na-
tional Association of Investment Companies) ;
Prelude to Plenty (American Cyanamid) ;
Seven Days to Live (Black & Decker); The
Sound of Power ( Koppers Industrial Sound
Control Division). TV Commercials: For
Alcoa (Fuller, Smith & Ross) ; American Beer
(Van Sant Dugdale) ; American Can Company
(Compton) ; Atlantic Gasoline ( N. W. Ayer) ;
Bayer Aspirin (Dancer, Fitzgerald, Sample);
Campbell Soup ( Cockfield Brown); Canada
Dry (Mathes); Cheer (Young & Rubicam,
Toronto): Delsey (Foote, Cone & Belding) ;
DuMaurier Cigarettes ( Vickers & Benson);
P. F. Flyers ( McCann-Erick.son ) ; Gerber
Baby Foods (D'Arcy) ; Hoppers (Ted Bates) ;
Ideal Toy (Grey); Jello (Baker); John.-^on &
Johnson (Young & Rubicam); Kings Men
(Edward H. Weiss); Pall Mall (Sullivan,
Stauffer, Colwell & Bayles) ; Reynolds Alumi-
num (Clinton E. Frank) ; Texaco (Ronalds) ;
Winston Cigarettes (William Esty) and
others.

JAMES LOVE PRODUCTIONS, INC.

115 West 45th Street, New York 36, N.Y.
Phone: JUdson 2-4633

Date of Incorporation : 1952

James A. Love, President
C. Austin Love, Sales Manager
James Wille, Production Supervisor
William D. Henry, Editorial Supervisor

Services: Complete motion production serv-
ices, including script writing, animation, art
and photography. Facilities : New York pro-
duction offices.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Happy Mowing (0. M.
Scott Company) ; Tlie Tiger (Gruman Aircraft
Company); Hawli Reports #i and #2 (Ray-
theon Manufacturing Company) ; Teaching by
Guided Discussion (U.S. Air Foi-ce ) .

LUX-BRILL PRODUCTIONS, INC.

1733 Broadway, New York 19, N.Y.
Phone: PLaza 7-1540

Date of Organization: 1950

Richard S. Dubelman, Client Liaison,

Production Sup vr.
Victor Kanefsky, Production Coordinator
Herbert D. Brown, Editorial Department
Donald Holtzman, Studio Manager
Anne L. Bauer, Office Manager

Services: Complete production of live and oi-
animated motion pictures and slidefilms from
idea to stage to screen stage. Editing and re-

editing company films; integration of motion
pictures and live television; all types of rear
projection photography. FACILITIES: Complete
animation department; fully equipped studio
for live shooting; location equipment; editing
and screening rooms; complete creative and
technical staff'.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Francesca ( Foster Parents'
Plan, Inc.) ; Mayihattan Shirt Tale (Manhattan
Shirt Company); Your Air Force Reserve
(U.S. Air Force) ; This /.s Barrington (Amer-
ican Can Company); Mr. Toy Dealer ( Remco
Toy Company); Magic Heart of Copper
(Bridgeport Brass Company). TV Commer-
cials: For Procter & Gamble's Crisco, Dash
and Ivory Soap; General Foods; The Nestle
Company, Standard Oil Company, Atlas,
Uniflo, Esso Divisions; Prudential Insurance
Company, for 20th Century Program; Sterling
Drug Company; New York Stock Exchange;
Oakite; Tangee; The Nationwide Insurance
Companies; Burgess Company and others.

•55-

MARATHON TV NEWSREEL, INC.

10 East 49th Street, New York 17, N.Y.
Phone: MUrray Hill 8-0985

Date of Organization: 1948

Branch: Marathon News, 73 Delamere Road,
London, W-5., England. Maurice Ford in
charge. Marathon Newsreel, 117 bir rue
Ordener, Paris 18, France. Jean Magny,

in charge.

Konstantin Kaiser, Pres. & Exec. Producer
Kenneth Baldwin, Vice-President and

Supervisor of Production
Charles Van Bergen, Director of News and

Special Events
Jean Hauck, Director of Administration
Cindy Karp, Distribution & Traffic Manager

Services: Public information films, world-
wide news service, company newsreels, sjjecial
events coverage for industry, film editing,
commercials, stock shots, etc. Facilities:
Complete 16mm and 35mm production and
editing facilities. Correspondent cameramen
in all countries of the world and large U.S.
cities. Foreign offices in London, Paris &
Berlin.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: This Way Up (Sikorsky
Aircraft); Fire Miles West (Volkswagen);
Talos (Radio Corporation of America); The
Calculated Delivery ( E. F. Hauserman Com-
pany ) ; Mobilgas Economy Run ( Socony Mobil
Oil Co.) ; NACA Story (International Busi-
ness Machines) ; Outlook — Automation (NBC-
TV). Newsreels: for Sikorsky Aircraft,
Socony Mobil Oil Co., Trans World Airline,
Inc., International Business Machines and
Volkswagen. TV COMMERCIALS: For Chrysler
Corporation ( McCann-Erickson, Inc. ) ; U.S.
Steel Corporation ( Batten, Barton, Durstine
& Osborn, Inc.) ; Socony Mobil Oil Company
(Compton Advertising, Inc.).

Your Dependable Reference Source

•k Producers whose listings appear in this sec-
tion have voluntarily supplied the minimum
client and film I'eferences for your reference
ust'. Five business-sponsored motion picture or
slidefilms were the niinimiim requested for an
unqualified listing.

BUSINESS SCREEN MAGAZINE

•5f

MGM-TV, Division of Loew's, inc.

1540 Broadway, New York, N.Y.
Phone: JU 2-2000

1 Date of Organization : 1956
i (Parent company — 1924)

' Branches: 1625 Central Parkway Blvd., Cin-
cinnati, Ohio. Arthur Breider, in charge.

I 360 North Michigan Ave., Chicago, Illi-
nois. Dick Lewis, iri charge. MGM Studios,

I Culver City, California. Maurice Gresham.

Buzz Ellsworth, Executive Producer
Elmer Wilschke, Business Manager
j Richard Harper, Sales Manager
I Richard Brand, Neic York Sales Manager

Services: Producers of industrial films and
TV commercials, both live action and animated.
[Facilities: 187 acre Metro-Goldwyn-Mayer
Studios in Culver City, California. 30 sound
stages, including world's largest; 5 outdoor
lots with lakes, forests, etc. Complete labora-
tory, editing and animation facilities.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: for RCA Victor (Kenyon
& Eckhardt, Inc.) ; Eastman Kodak, Sehlitz
(J. Walter Thompson Company); Pure Oil
Company, Kellogg Cereals ( Leo Burnett Com-
pany, Inc.) ; Standard Oil Company of Indiana
(D'Arcy Advertising Company); Bell &
Howell ( MeCann-Erickson, Inc.); Houbigant
Perfumes ( Ellington & Company ) ; Toni Divi-
sion of Gillette ( North Advertising Company,
Inc.); Maybelline, Helene Curtis (Gordon
Best Company) ; Richard Hudnut, Junket Di-
vision of General Foods ( Sullivan, Stauffer,
Colwell & Bayles) ; Duncan Hines Cake Mix
(Compton Advertising, Inc.) ; Pillsbury
(Campbell-Mithun, Inc.) ; Johnson's Wax
(Foote, Cone & Belding, Inc.) ; Scripto Pens
(Donahue & Coe).

MEDICAL FILM GUILD, LTD.

506 West 57th Street, New York 19, N.Y.
Phone: Circle 7-0510

Date of Organization : 1930

Joseph P. Hackel, President, Producer,

Director
Lucille S. Hackel, Secretary & Treasurer
Helvi Bell, Gladys Nemens, Writers
John Malinowski, Photography
Eve Madsen, Art Director
J. Del Rivero, Distribution Dept.

Services : Motion pictures, sound slidefilms
and TV commercials, 16mm or 35mm. Facili-
ties: Permanent sets for medical use; sound
stage, including 35mm Debrie, Akeley, Bell
& Howell and 16mm Maurer, 16mm Cine
Kodak Special, sprocketed tape and optical
film recorders; photographic and animation
setup; art department, workshop, dressing,
cutting rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tl/e Human A'o.sp — Wliaf
Makes It Different (Alcon Laboratories, Inc.) ;
Affeciones des Sistema Vascular Periferico
(U.S. Vitamin Corporation) ; Bilateral Fim-
broplasfy — A Bilateral Salpingostomy for
Clubbed Tubes (New York Medical College) ;
An Arthroplasty of the Hip for Congenital
Dislocation in Children (University of Penn-

sylvania) ; The Doctor's Secretary! The Girl
Who Controls the Sale.i7nan's Destiny! part
III of sales training program (collaboration
between Pharmaceutical Industry and Medical
Film Guild, Ltd.).

MEDICAL DYNAMICS, INC.

405 Park Avenue, New York 22, N.Y.

Nathan Zucker, President
Lee R. Bobker, Vice President
Sol S. Feuerman, E!:ecutive Director
Lester S. Becker, Secretary

(See complete listing under Dynamic Flms,
Inc.)

MPO PRODUCTIONS, INC.

15 East 53rd Street, New York 22, N.Y.
Phone : MUrray Hill 8-7830

Date of Organization : 1947

Mid-West Sales Office: 6560 Cass Ave.,
Detroit 2, Michigan. Ross M. Sutherland,
Sales Manager

Judd L. Pollock, President

Lawrence E. Madison, Vice-President

Marvin Rothenberg, Vice-President

Arnold Kaiser, Secretary & Treasiirer

Gerald Hirschfeld, Vice-President

Zoli Vidor, Director of Photography

William E. Huston, Sales & Promotion Mgr.

Victor Solow, Producer

Joseph Moncure March, Scenario Editor and

Producer
Ira Marvin, Joe Kohn, Lewis Jacobs,

Producers
Gerald Kleppel, Supervisor of Editing

Department
Sanford Greenberg, Business Mgr.
Mickey Schwarz, Producer-Director
Burton Rowles, Writer-Producer
Max Glanbard, Producer-Director
Jack Safran. Lab. & Print Control

Services: Complete production of films for
sales promotion and training; public relations;
information and training films for U. S. forces
and gov't agencies; color sportsmen's and con-
servation films. Distribution service to TV
stations, club groups, schools, etc. Facilities:
16mm and 35mm cameras, lighting, sound
truck, camera cars, etc. Latest magnetic sound
equipment. Cutting and projection rooms.
Five shooting stages, set construction shop,
dressing rooms, etc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Man in the Doorway
(American Cyanamid) ; The Stylist (Ford
Motor Company) ; Bay at the Moon (Reming-
ton Arms Company) ; A Horse, A Calf & an
Egg (Eli Lilly & Company) ; A New Shade of
Green (U.S. Air Force). TV COMMERCIALS:
For Philip Morris, Newport Cigarettes ("N.W.
Ayer) ; Arrid, Sperti, Heet, Kripton, Freezone,
M & M Candies (Ted Bates & Company);
Gayla Soap, Hit Parade, Scotch Tape, U.S.
Steel, Wisk (^BBD&O) ; Gaines Dog Food.
Ivory Snow, Post Cereals, Schick Shavers and

W this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Annual Pro-
duction Review Issue of 1958.

Lighters, Tide, Johnson's Wax, Parliament,
Whirl (Benton & Bowles); Kellogg's, Marl-
boro (Leo Burnett) ; United Motors, American
Safety Council (Campbell-Ewald) and others.

MULLER, JORDAN AND HERRICK

235 East 50th Street, New York 22, N.Y.
Phone: PLaza 1-3460

Date of Organization: 1955

Frank B. Muller, Partner

John T. Jordan, Partner

William F. Herrick, Partner, chg. A-V Dept.

Nicholas Dancy, Producer-Director
Services: Motion picture production; re-
search, script, photography, editing through
to answer print. Also handle print distribu-
tion and promotional work. Slidefilm produc-
tion; complete sound slidefilms from idea,
through research, script, storyboard, visualiza-
tion, supervised art production, photography,
narration, sound recording, to the finished film
strip. Facilities: Editing; 2 staff writers;
staff director; staff art director and complete
art studio.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Atom Comes to Town
(U.S. Chamber of Commerce) ; An American
Industrial Park (Socony Mobil Oil Company,
Inc. for Brussels Fair). Slidefilms: This
Business of Numbers, Personnel on File (Rem-
ington Rand) ; Inside Ad Agency (Advertising
Agency Magazine ) .

OWEN MURPHY PRODUCTIONS, INC.

723 Seventh Avenue, New York 19, N.Y.
Phone: PLaza 7-8144

Date of Organization : 1946

Owen Murphy, President & Exec. Producer
Savington W. Crampton, Vice-President &

Associate Producer
Paul Cohen, Production Manager
Eric Lawrence, Chief, Editorial Department
Walter Early, Pittsburgh Representative

Services: Motion pictures for industry and
television; complete production; scripts,
cinematography, editorial, recording; live and
animation. Special editorial service for indus-
trial photographic departments. Facilities :
Full production facilities including 35mm &
16mm cameras; lighting equipment; magnetic
sound recorders; mobile location unit; cutting
rooms; recording room and insert stage. Per-
manent creative staff — writers, directors,
cameramen, editors and supervisors.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: This Is New Jersey (New
.Jersey Bell Telephone Co.); The Word Is
Spreading; Proof of Performance (Firestone
Tire & Rubber Co.) ; Don McNeill Sells Acro-
nize (American Cyanamid Co.) ; The Big
Three (Field & Stream Magazine). TV Com-
mercials: Voice of Firestone, series. Closed
Circuit TV: Firastone Annual Sales Conven-
tion.

8TH ANNUAL PRODUCTION REVIEW

METROPOLITAN NEW YORK:

STANLEY NEAL PRODUCTIONS, INC.

475 Fifth Avenue, New York, N.Y.
Phone : MUrray Hill 3-6396

Date of Organization: 1936

Sales Offices : 8 East Huron St., Chicago, 111.
Phone: SUperior 7-5616. John Newell,
Repr.; Munsey Bldg., Washington, D.C.
Phone: STerling 3-0918. A. A. Ulin, Repr.

Donald J. Lane, President

Robert Gumming, Executive Vice-President

Sobey Martin, Vice-President, Charge of

Production
Edith Martin, Creative Head

Services: Motion picture and slidefilm produc-
tion; scripts, counsel on production and dis-
tribution, 16mm and 35mm color and black
and white. Facilities: Offices, cutting and
projection room in New York.

RECfNT PRODUCTIONS AND SPONSORS

Motion Pictures: Catch Yonr Fish; Begin
With Bread ( National Association of Mar-
garine Mfgrs. ) ; Can We Solve the Farm Prob-
lem; American Imports (Twentieth Century
Fund); Slidefilm: The Arab World-Bridge
of Centuries (Arab Information Center).

TED NEMETH STUDIOS

729 Seventh Avenue, New York 21, N.Y.
Phone: Circle -5-5147

Date of Organization: 1935

Ted Nemeth, Executive Producer
M. E. Bute, Associate Producer

Services: Motion picture production services
in 35mm b&w and color for theatre and tele-
vision. Facilities: Sound stage recording;
35mm motion pictui-e photography; stop mo-
tion; animation equipment; optical printer;
cutting, editing and projection equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Trip at Noon (First Na-
tional Bank of N.Y.) ; Timkin Bearing (Tim-
kin) ; Mood Contrasts, Abstronic (M.E. Bute).
Only 1957 references submitted.

New World Productions

49 West 12th Street, New York, N.Y.

P. Robinson, sales

(See complete listing under Los Angeles area)

On Film, Inc.

10 East 49th Street, New York 17, N.Y.

Phone : PLaza 9-2330

Malcolm Scott, Manager

(See complete listing under New .Jersey area)

Sam Orleans Productions

550 Fifth Avenue, New York, N.Y.
Phone: ENright 9-2002

Editorial Department: Pathe Building, 105
East 106th St., New York, N.Y.

(See complete listing under Tennessee area)

•5€-

PATHESCOPE PRODUCTIONS

(The Pathescope Company
of America, Inc. )

Office: 10 Columbus Circle, New York 19,

N.Y.
Phone: PLaza 7-5200

Studio: 21-29 45th Road, Long Island City
Phone : PLaza 7-5200

Date of Organization: 1914

Edward J. Lamm, President
William M. Nelson, Executive Producer
James Pierce, Production Control
Dale Walker Brown, Writer & Producer
John Ball, Studio Manager

Services: Research production and distribu-
tion of public, industrial relations, sales and
job training and educational motion pictures
and filmstrips ; training and documentary films
for U.S. Armed Forces and television commer-
cials and programs. Facilities: Studio with
completelv sound proofed shooting stage, full
complement of lighting equipment, sound room,
synchronous tape equipment including studio
microphone boom. Background projection unit
and process screen. Carpentry and paint shops,
make-up room, dressing rooms and prop rooms.
Editing and projection equipment, 16 & 35mm
facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: To Serve the Living
(Better Business Bureaus, in cooperation with
National Funeral Directors' Association) ;
High Places of the Mind, Small Town U.S.A.,
Peaceful Atom (U.S. LA., European Televi-
sion Division) ; Share a Proud Tradition (U.S.
Marine Corps) ; 3 films for U.S. Navy; 5 public
relation films for the New York Stock Ex-
change. Slidefilms: The Baffin Saies Story
(Daffin Manufacturing Company) ; Fall Fash-
ion Magic, Spring Fashio7i^ (Ladies' Home
Journal). TV Commercials: For Interna-
tional Latex, National Council of Protestant
Episcopal Church, Blair Walliser.

PELICAN FILMS, INC.

46 West 46th Street, New York 36, N.Y.
Phone: Circle 6-1751

Date of Organization : 1954

Joe Dunford, President

A. J. Zander, Vice-President

Services: Animated and live motion pictures
for sales promotion, public relations and ed-
ucation; TV spots; slidefilms. Facilities:
Fully staffed and equipped animation studio;
sound stage, recording, and lab facilities on
lease basis.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: You Earth People (Better
Heating-Cooling Council) ; The Inside Storii
of a Chicken Gizzard Grinding (Granite Grit
Inst.-Wildrick & Miller) ; Kingsbiiry Thrust
Bearings (U.S. Navy) ; Wind& The Navigator
(U.S. Air Force) ; Making Soybeans Pay With
Chemical Weed Control (U.S. Rubber). TV
Commercials: For Robert Hall Clothes; (N.
W. Ayer); Marathon Gas (N.W. Ayer) ;
Lucky Strike, Campbell Soup, Wildroot (BBD
&0); Hostess Cup Cakes, Twinkles (Ted
Bates) ; Folgers Coffee (Cunningham &

Walsh ) ; Ipana, Mum Mist, Ammens Medicated
Powder, 4 Fisherman Fishsticks (Doherty,
Clifford, Steers & Shenfield, Inc.) ; Nucoa
(Dancer-Fitzgerald-Sample, Inc.); Parliament
Cigarettes (Benton & Bowles); Joy (Leo
Burnett) ; Kinney Shoes (F. B. Stanley) ; Cin-
zano Vermouths (Burke Dowling & Adams).

ROY PINNEY PRODUCTIONS, INC.

149 East 69th Street, New York 31, N.Y.
Phone: TRafalgar 9-2224

Date of Organization: 1946

Roy Pinney, President

Doris Pinney, Treasurer

Walter Kienzle, Production Manager

Janet White, Sales Representative

William Ward Beecher, A7-t Director

Services: Documentary, educational, sales
training, product promotion, nature and travel
films. Facilities: Three story building with
25' X 80' studio; 16 & 35mm cameras, mag-
netic recorder, projection, dressing, cutting
rooms; production offices, etc. Lab for b&w
& color processing of stills.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Mexican Holiday; Station
Wagon Camping (Dodge Motor Cars — Grant
Adv. Agency) ; Cub Scout (Photo & Film
Library, N.Y.C.) ; Nature Hobbies (Womans
Day Magazine) ; Secrets of Nature (Ivan
Sanderson, Inc. N.Y.C.)

POCKET FILMS

505 Fifth Avenue, New York 17, N.Y.
Phone: TR 4-6493

Date of Organization: 1957

Gladys E. Townsend, President

Robert R. Grauch, Executive Vice-President

Marguerite V. Pohek, Educational Director

Services: Complete production of silent film-
strips and sound slidefilms for business, in-
dustry, education and health and welfare
organizations. Translation into all languages
of film and filmstrip scripts. Consultation on
use of filmstrips as an educational and inter-
pretative medium. Facilities: Creative staff
only.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Children Need Parents (Save the
Children Association of Finland) ; Accent on
Abilities (Dictaphone Corporation) ; More
Than a Job (National Board of the YWCA).
Seven additional productions in process for
release first half of 1958.

Q. E. D. PRODUCTIONS, INC.

45 West 45th Street, New York 36, N.Y.
Phone: JUdson 2-4291

Date of Organization: 1953

Robert Baron, Executive Producer, Director
Frank X. Murphy, Sales Manager
John F. Hughes, Supervising Editor
Henry Berger, Production Manager
James Shute, Script Supervisor

Services: Producers and creators of indus-
trial, educational, public relations and televi-
sion motion pictures and TV commercials.
Facilities: Fully staffed and equipped with
16mm and 35mm cameras. Complete sound
stage. 16mm and 35mm magnetic recording

BUSINESS SCREEN MAGAZINE

equipment, set construction. Camera car and
' complete location unit (cameras, lighting,
sound) .

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Promise of Water
(Worthington Pump Corporation) ; The Motel-
, Hotel Story (American Telephone & Telegraph
(Company); This Is Avianca (Colombian Na-
tional Airlines); TPA Sales Review (Televi-
sion Programs of America) ; Bridge on the
Hirer Kwai. documentary trailer ( Columbia
Pictures).

Roland Reed Productions

215 East 60th Street, New York, N.Y.
Phone: TE. 3161

Hamilton MacFadden, Vice-President

(See complete listing under Los Angeles area)

ROBERT YARNALL RICHIE
PRODUCTIONS, INC.

666 Fifth Avenue, New York, N.Y.
Phone: Circle 6-0191

Date of Organization : 1939

Branch : Gulf Coast Films, Inc., Oil & Gas
Bldg., Houston 2, Texas. CApitol 5-3018.

Robert Yarnall Richie, President
Virginia G. Richie, V.P. & Treas.
Dorothy Donahue, Secretary

Services: Motion picture production, tele-
vision — industrial, documentary, 16mm and
35mm black and white and color; slide-motion;
strip film; scripts and story board treatments.
Counsel on film production and distribution.
Facilities: Completely self-equipped for all
phases of motion picture photography; em-
ploying Mitchell cameras, Magnicorder sound
on location ; shooting staff for sets and special
effects. Complete lighting for large industrial
interiors; location truck. The company oper-
ates its own aircraft — Beechcraft I3onanza.

RECENT PRODUCTIONS AND SPONSORS

No data submitted for 1957 activity after
three requests. For most recent reference
data available see preceding 7th Annual Pro-
duction Review Issue.

LOUIS de ROCHEMONT ASSOCIATES

380 Madison Avenue, New York 17, N.Y.
Phone : OXf ord 7-03.50

Date of Organization: 1948

Louis de Rochemont, Executive Producer

F. Borden Mace, President

Thomas Orchard, Producer

Lothar Wolff, Producer

Martin J. Maloney, General Manager

Services: Production of industrial, educa-
tional, theatrical and television motion pic-
tures; distribution of theatrical features, short
subjects and 16mm films. Facilities: 16 and
35mm motion picture equipment, lighting
equipment; cutting rooms. Studio and com-
plete facilities for production in the Cine-
miracle process at Mt. Eden Theatre, Bronx,
N.Y. Assoc, with Halas & Batchelor Cartoon
Films, Ltd., England for production of an-
imated and puppet films.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Windjammer (National
Theatres. Inc.); The Living Church (United
Lutheran Church of America); In the Years
of Our Lord (RIVA of Germany) ; The Story
of American Whiskey (Calvert Distillers Co.) ;
Norway Today (Bjorke, Tresselt Assoc,
Oslo).

Ross Roy, Inc.

214 E. 31st Street, New York 16, N.Y.
Phone: MUrray Hill 5-1440

•J. A. Roche, Manager

( See complete ILsting under Detroit area)

•5f

LESLIE ROUSH PRODUCTIONS, INC.

130 Herricks Road, Mineola, L.I., N. Y.
Phone: Pioneer 2-8130

Date of Incorporation: 1944

Leslie M. Roush, President
Jules K. Sindic, Vice-President

Services: Production of motion pictures and
slidefilms of every type for industry, educa-
tion, government and television. Facilities:
Complete studio and equipment for any kind
of production including mobile units for
location.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Steel in Concrete (Bethle-
hem Steel Company) Sports Review Sections
(Seagram Distillers); Classified film reports
( U.S. Government ) ; Program openings (Beth-
lehem Steel Company).

SARRA, INC.

200 East 56th Street, New York 22, N.Y.
Phone: MUrray Hill 8-0085

16 East Ontario Street, Chicago 11
Phone: WHitehall 4-5151*

Date of Organization: 1937

(At New York City Studios)

Valentino Sarra, President
Morris Behrend, General Manager
John Henderson III, Sales Manager
Rex Cox, Creative Director
Robert Jenness, Director
Stanley Johnson, Director
George Altman, Cliief Editor
David Fletcher, Art Director

Services : Photographic illustration ; motion
pictures; TV commercials and sound slidefilms.

* (complete details on services, facilities and
recent productions in Chicago area listing)

SCIENCE PICTURES, INC.

(See United States Productions, Inc.)

5 East 57th Street, New York 22, N.Y.
Phone: PLaza 1-1710

Date of Organization : 1950

For complete data see United States Produc-
tions, Inc. listing in Metropolitan New
York area.

.llLifa/Jk Af a

NEW YORK

SEMINAR FILMS, INC.

480 Lexington Avenue, New York, N.Y.
Phone: PLaza 1-5077

Date of Organization: 1953

J. R. Bingham, President

R. K. Daker, Executive Vice-President

A. L. Fredrick, Vice-President & Treasurer
C. W. Freeburn, Vice-President in charge of

Project Development
J. H. Barwick, Sales Manager

B. B. Kirkland, Assistant Sales Manager
Services: Consultant designers and producers
of skill training programs based on motion
picture loop films exclusive with this company.
Facilities: Fully staffed with specially trained
researchers, designers, script writers and film
production specialists.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Close (Chrysler Cor-
poration) ; Selling DuPont Zerone-Zerex Anti-
freeze ( DuPont de Nemours Company ) ; Sell-
ing Schlitz by Merchandising (Jos. Schlitz
Brewing Company); Selling Chef Size Soups
(H. J. Heinz Company) ; Money When You
Need It (Berkshire Life Insurance Company) ;
Selling Bird & Son Floors & Walls (Bird &
Son Company).

•5f

SOUND MASTERS, INC.

165 West 46th Street, New York 36, N.Y.
Phone: PLaza 7-6600

Date of Organization: 1937

W. French Githens, Chairman
Francis Carter Wood, Jr., President
Howard T. Magwood, Vice-President — TV
John H. Tobin, Vice-President — Industrial

Films
Stella K. Beeders, Treasurer
Marian L. Price, Secretary
Wallace Worsley, Jr., Production Manager
Robert Rosien, Chief, Recording Dept.
Donald Woelfel, Mgr., Repeater Projector

Dept.
Charles R. Senf, Editorial Dept.

Services: Production of motion pictures for
theatrical and industrial use; sales, public re-
lations and training films; TV subjects and
spots; slidefilms; dubbing, recording and re-
recording services ; sale and lease of repeater
projectors with Sound Masters "Lift-Off"
magazine. Facilities: Sound stage fully
equipped with 35mm and 16mm cameras;
complete lighting equipment; sound recording
facilities and dolly, high speed slow motion
cameras and sound equipment for location use.
Two recording studios fully equipped with
35mm and 16mm optical tracks, 35, 16mm
and 1/4" magnetic recording. Projection fa-
cilities for 35mm and 16mm interlock. Four
fully equipped cutting rooms with Moviolas
and sound readers for film and tape available
to all producers.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: CO, Inflatable Lifeboats;

(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

METROPOLITAN NEW YORK:

SOUND MASTERS: Cont'd.

Boat Davita for HandUny Landing Craft 3
films (U.S. Navy); Golfs Longest Hour
(United States Golf Assoc.) ; Challenge of the
Future (Sun Oil Company). TV Commer-
cials: for Red Cross, LaRosa, General Electric
Lamps, Borden, Nestles, Dash Dog Food,
Diamond Briquettes. Royal Typewriter, Ponds,
Plymouth, Revlon Dolls. Sanka, Borden's In-
stant Coffee, Pontiac, Spic & Span, Milk Bone
Dog Biscuit, Kent Cigarettes. Cheer, Gleem.
Crisco, Mental Health, Vaseline Hair Tonic.

FLETCHER SMITH STUDIOS, INC.

319 East 44th Street, New York 17, N.Y.
Phone: MUrray Hill 5-9010

Date of Organization : 1930
Fletcher Smith, President
Peter Caldera, Secretary-Treasurer
Services: Motion pictures, television film com-
mercials, industrials and television film series;
live and animated. 16mm and 35mm, black
and white or color. Slidefilms: anamorphic
and sound; also slides. Live stills or artwork.
Recording: wild and to picture. Facilities:
Projection room, both 16mm and 35mm. Re-
cording facilities. Art and animation staflf:
editing facilities and staff. Animation cam-
eras, both 16mm and 35mm. Hot press titling.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Return of Phileas Fogg
(United Fund of Pittsburgh) ; New World of
Metals, iXew Girl in Town, Legend of Ama-
quois Valley ( Westinghouse ) ; African Holiday
(Tembo Productions) ; Birth of a Station (M.
W. Kellogg Company). Slidefilms: The
VJ.P. in Camping (Y.M.C.A.); Seeing Is
Believing ( Permutit Company); Why Buy
G.E. TV in 195S (General Electric); Growth
of Electric Power ( Edison Electric j .

HENRY STRAUSS & CO., INC.

31 West 53rd St., New York 19, N.Y.
Phone: PLaza 7-0651

Date of Organization: 1951

Henry Strauss, Executive Producer

Walter Raft, Vice-Pres.

Robert Wilmot, Vice-Pres.

Jerry Alden, Story Editor

Marvin Dreyer, Production Supervisor

William Hagens, Training Coordinator

John von Arnold, Media Development
Services: Internal and external communica-
tions, including: public, community, customer
and industrial relations; sales promotion;
sales training; employee attitude development;
supervisory and staff training, through the
medium of programmed motion pictures, (ex-
cluding TV commercials) slidefilms, cartoons,
printed and recorded material, training
cour.ses and guides; other coordinated audio-
visual tools. Facilities: All necessary for
research, planning, programming and the
creation and production of these media.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Harry's Hat Hangs High;

By Their Needs You'll Know Them (U.S.
Army) ; No One Ansiver; Four Steps to Sales;
Sales Case Histories (American Telephone &
Telegraph Co.) ; Something's Come Up; Man-
agement Case Studies; Castles and Castinets;
Moment of Departure; Information Please
(Pan American World Airways); Report
From the Home Country ( House & Garden
Magazine); They Ask For Joey; The Other
Side of the Witidshield (Gulf Oil Corpora-
tion ) ; Crisis in Lindenville ( National Associa-
tion of Manufacturers). Slidefilms: The
Best of Circles; Your Station Is Showing
(Gulf Oil Corporation); New Dimensions in
Management (Nations Business Magazine) ;
People Are Our Business (Health Insurance
Institute).

STURGIS-GRANT PRODUCTIONS, INC.

322 East 44th Street, Now York 17, N.Y.
Phone: MUrray Hill 9-4994
Date of Organization: 1948
Warren Sturgis, President, Exec. Producer
Benedict Magnes, Vice-Pres., Gen. Manager
A. E. Snowden, Secretary-Treasurer
Sidney Milstein, Production Manager
Eleanor Frommelt, Assistant Production
Manager

Services: Medical, technical, educational and
industrial films & filmstrips; animation of all
t.ypes; scripts and storyboards; TV commer-
cials; foreign language adaptations. Facili-
ties : Live-action and animation cameras ; com-
plete facilities for 16 and 35mm production;
script-writing staff; full art studio; sound
stage, recording studio; sets; editing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Agetiesis of the Vagina
(Parke Davis); Diaphragmatic Hernia
(Columbia-Presbyterian); Esophageal Hiatal
Hernia (Winthrop Laboratories) ; Exeneration
of the Orbit (Algernon Reese, M.D.) ; Human
Gastric Function (Smith, Kline & French);
Neraval Anesthesia in Oral Surgery (Schering
Corporation); Normal Development of the
Heart (Squibb); Room for Recovery (The
Seeing Eye, Inc.); Safe Electro-Convulsive
Shock Therapy (Schering Corporation); Use
of Intratnuscular Varidase ( Lederle Labora-
tories). Slidefilms: At the Carnival. Rhythms
in Nature (Stratco Audio Visuals Ltd.). TV
Commercials: For American Diabetes Asso-
ciation; N. W. Ayer & Sons; Belk Stores;
Curtis Advertising; The Getschal Company;
Goldenthal Agency.

BILL STURM STUDIOS. INC.

723 Seventh Avenue, New York 19, N.Y.
Phone: JUdson 6-1650

Date of Incorporation : 1950
William A. Sturm, President, Tech. Dir.
Robert J. Hassard, Chairman of the Board
Albert D. Hecht, Treas. (Oust. Relations)
Orestes Calpini, Secretary (Creative Head)
John E. Allen, Production Manager
Kenneth Walker, Animation Director
Walter Bergman, Editor
S. J. Horton, Manager, Print Dept.
Services: Film production, including live ac-
tion, animation, stop motion, animated stop-
motion puppets. Facilities: Live action

studio; animation stands; stop motion puppet
stage; editing dept.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: For RCA Whirlpool, Na-
bisco ( Kenyon & Eckhardt ) ; Ronson, Speidel
(Norman, Craig & Kummel ) ; Glamur Prod-
ucts (Grey Advertising) ; Coca-Cola (McCann-
Erickson); Lambert Pharmacal (Lambert &
Feasley) : Niagara Mohawk (BBD&O) ; Asso-
ciation of Apple Growers (Charles W. Hoyt ) ;
Uncle Ben's Rice, M & M Candies (Ted
Bates) ; MGM (Donahue & Coe) ; RCA Tubes
(Al Paul Lefton) and others.

John Sutherland Productions, Inc.

136 East 55th Street, New York 22, N.Y.
Phone: PLaza 5-1875
MacDonald MacPherson, Vice-President
(See complete listing under Los Angeles area)

■5f

TELIC, INC.

Film Center, 630 Ninth Avenue, New York

35, N.Y.
Phone: JUdson 2-3480
Date of Organization: 1956

Elwood Siegel, President, Executive
Director

Edward F. Boughton, Vice-President, Prod.
Supvr.

David Mower, Assist. Prod. Supvr.

Julius Shulman, Hollywood Representative
Services: Producers of information motion
pictures, tape and disc programs, slidefilms,
and film commercials for industry, agriculture,
government, education, television and theater;
domestic and foreign. Creative editorial
services for industrial photographic depart-
ments. Facilities: Complete production fa-
cilities; 35mm and 16 mm cameras, sprocket
and 14" magnetic tape recorders, 35mm and
16mm Moviolas, lighting equipment, location
production unit, screening rooms, recording
rooms, insert and anigraph photography, edi-
torial department.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Counter Revolution, Ceil-
ings Unlimited. House of Tomorrow, The Ma-
con Tree Farm, A Salesman's Life, The 36th
Convention (Armstrong Cork Company);
Super Baling ( New Holland Machine Com-
pany ) ; Gyrofin { Sperry Gyroscope Company) ;
The Decisive Years (Franklin & Marshall
College); Condition Critical (The Lancaster
General Hospital). TV Commercials: For
Sullivan, Staufl'er, Colwell & Bayles; New Hol-
land; N. W. Ayer & Son; Foltz-Wessinger
Inc.; BBD&O; Marts & Lundy; S & H Green
Stamps; Rise; Hum; LaRosa: Beauty Curl;
Noxema; Tandy Takes; and Armstrong Circle
Theatre.

TERRYTOONS
(Division of CBS Television Film Sales, Inc.)

38 Centre Avenue, New Rochelle, N.Y.
Phone: NE 2-.3466

William M. Weiss, Vice-President & General

Manager
Gene Deitch, Creative Supervisor
Newell T. Schwin, Sales Manager

BUSINESS SCREEN MAGAZINE

I Frank Schudde, Production Manager
I Philip A. Scheib, Music Director

Services: Animated cartoons, commercials, in-
dustrials, theatricals. Facilities: Story and
idea department, musical director-composer,
recording studio. 8 animation cameras, Ox-
berry optical printer, darkroom for still pro-
duction, 4 cutting rooms, screening room with
theater size screen and magnetic sound.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Depth Study (CBS Tele-
vision Network) ; Tom Terrific (CBS "Captain
Kangaroo Show" ) ; Juggler of Our Lady
(Twentieth Century-Fox) ; Bert & Harry Piel
'Commercialfi (Young & Rubicam) ; WCBS ID
spots (CBS Radio).

Telepix of Hollywood

420 Madison Avenue, New York 17
Paul F. Fitzpatrick, Jr., in charge
(See complete listing in Los Angeles area)

TIESLER PRODUCTIONS

112 West 44th Street, New ^ork 36, N.Y.
Phone: Circle 5-1274

Date of Organization: 1957

Hans Tiesler, Owner

Services: Complete production services for
industrial and special purpose business films.
Specialists in public relations, sales promo-
tion, educational and sales training motion
pictures. Facilities: Offices, projection and
cutting room with personnel for scriptwriting,
direction, editing, technical animation and
production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Producing Phosphate for
Agriculture and Indtistry, Aeroprills, Bad
Xews for Bugs, Insect Control (American Cy-
anamid Company) ; Serving Industry (H. K.
Porter Company Inc.) ; Industrial Rubber
Products (Quaker Pioneer Rubber Company) ;
Expanded Service to the Electric Industry
(Delta-Star Electric Company); A Better
Method of Burning Refuse (Combustion En-
gineering Company) .

TOMLIN FILM PRODUCTIONS, INC.

480 Lexington Avenue, New York 17, N. Y.
Phone: PLaza 8-3070

Date of Organization : 1939
Date of Incorporation: 1946

Frederick A. Tomlin, President
Carl A. Tomlin, Vice-President
Mary D. Tomlin, Secretary-Treasurer
Harry L. Flynn, Sales Manager

Services : Production of sales promotion, in-
stitutional and industrial motion pictures,
sound slidefilms, widescreen slides and film-
strips, regular filmstrips and slides, slide mo-
tion pictures. Special emphasis on color con-
trol. Facilities: Photographic studio, art
department, editing room, dark room, Oxberry
animation stand with Oxberry 16mm-35mm
Camera; 16mm-35mm motion pictures cam-
eras; still photographic equipment; projection
equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Advertising in an Ex-

panding Economy (Young & Rubicam, Inc.) ;
The Big Step ( Pei'sonal Products Corpora-
tion). Filmstrips: Aircraft Gas Burner Sys-
tems (Pratt & Whitney Aircraft) ; Solar Heat
(Gulf Oil Corporation) ; The New 209W Class
(Singer Sewing Machine Company); 1957
Holiday Festival (General Cigar Company);
This Is TV Inc. (TV Stations Inc.). Wide-
screen Slidefilms: Our Living Future
(Life-Time, Inc.); Annual Report (General
Foods Corporation); Fifth Annual Teen-Age
Dressmaking Contest (Singer Sewing Machine
Company); Gulf Annual Meeting (Gulf Oil
Corporation); Filter Flow (General Electric
Company); Picture and Pattern Promotion
(Personal Products Corp.).

TRAINING FILMS, INC.

150 West 54th Street, New York 19, N.Y.
Phone: COlumbus 5-3520

Date of Organization: 1947

Ralph Bell Fuller, President

Robert A. Lightburn, Vice-President

Services : Filmstrips, filmographs, slides,
easels, booklets, presentations. Specialists in
business-sponsored filmstrips for schools; film-
strips on employee orientation, methods and
sales training; sales promotion. Counsel on
all phases of audio-visual presentation and
equipment pi'oblems. Originators of 3-screen
panoramic filmstrips. Facilities: Staff re-
searchers, writers, artists and photographers.
Complete art department, projection room and
photo studio.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: The Coats & Clark's Automatic
Re-Order System (Coats & Clark's, Inc.) ;
Borden's Cottage Cheese (The Borden Com-
pany) ; Profitable Beef Product io7i (Charles
Pfizer & Co., Inc.); Air Filter Facts (Puro-
lator Products, Inc.) ; Toward Better Govern-
ment at Less Cost (Tax Foundation, Inc.) ;
The 63-D Universal Weathermaker; The Car-
rier Heat Pump Weathermaker; The Carrier
9H Evaporative Condenser ( Carrier Corpoi'a-
tion).

TRANSFILM INCORPORATED

35 West 45th Street, New York 36, N.Y.
Phone: JUdson 2-1400

Date of Organization : 1941

Branch: The Carlton House, Pittsburgh 19,

Pa. Phone: GRant 1-6627. Ralph Mait-

land. Manager
William Miesegaes, Chairman of the Board
Walter Lowendahl, President
William Burnham, Vice-Pres. Chg. of Sales
Pud Lane, Vice-Pres. Chg. of Slidefilms
Michael A. Palma, E.rec. Vice-President,

Treasurer
Albert Boyars, Public Relations Dir.
Karl P. Fischl, Vice-President, Sales
Morrie Roizman, Dir. Editorial Services
John Cuddy, Mgr. Animation Dept.
Joop Geesink, Co-Producer, Dollywood

Studios, Amsterdam, Holland

Services: Live action, animated, stop-motion
films for business, theatrical and television use.
Sound slidefilms and still photography. Spe-
cialists in films for public relations, sales

iB. vr cj iiLjL$> a

NEW YORK

training and attitude motivation. Create and
execute entire audio-visual programs for in-
dustry. TV commercials. Complete editorial
and recording services. Staff public relations
service for trade and consumer film exploita-
tion. Facilities: Air-conditioned sound stage
and screening rooms. Animation art depart-
ment; two animation camera stands, optical
printer, extensive editing facilities and sound
slidefilm studio. Complete prop and scenic
departments plus fully equipped shop. Still
photography studio and laboratory. Equipped
for 16 and 35mm photography and tape re-
cording; optical and tape interlock projection.
Print service dept. for inspection and shipping.
Film advisory counselling service, research
and script writing. Complete staff, admin-
istrative offices and facilities under one roof
in Transfilm Building (N.Y.).

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Earth Is Born, Calling
All Retailers (Life Magazine); Energetically
Yours (Standard Oil Company, N.J.) ; A Moon
Is Born, Bank Demand Deposit Accounting
System (International Business Machines);
Industry's Decisive Decade, Bright Promise of
the American Farm Market (Fortune Maga-
zine) ; People, Profits and You (Bureau of
Advertising, ANPA) ; What Kind of Day Has
It Been ? ( Greater New York Fund ) ; Build
for Profits ( E. I. du Pont de Nemours) ; From
Neighbor to Neighbor (Shell Oil— Red Cross
Fund Drive); Murphy's Law (U.S. Navy).
Slidefilms: Planning the Storage Laijout,
Principles of Stock Positioning (U.S. Navy) ;
Our New Look ( Noland Company ) ; You and
Labor Law (Elric) ; Science and Cyanamid
( American Cyanamid ) ; Plastics in Home
Furnishings (Society of Plastics); You and
Your Field Manager (Fuller Brush); The
Time-Life Scanner (Printers Developments
Inc.); Lifeline Promotion (Chase Copper &
Brass); B. Altman Turnpike (B. Altman) ;
Having a Baby (Maternity Center Associa-
tion). TV Commercials: For Dutch Boy
Paint, Genesee Beer ( Marshalk & Pratt ) ;
Scripto Satellite Pens, Cut-Rite Waxpaper (J.
Walter Thompson); Mazola Salad Oil (C. L.
Miller); Anacin (Ted Bates); Blue Cheer,
Lipton Tea ( Young & Rubicam ) ; Geritol, Van
Heusen Shirts, RCA Victor Record Albums,
Mennen, Lilt, Hoffman Beverage, R. H. Macy
& Co., Samsonite Luggage, Greyhound Bus
(Grey); Tidewater Oil, Air France, Am-Par
Records (Buchanan); Camel (Esty); Saran
Wrap, Cadillac, Scotch Tape ( McManus, John
& Adams); G-E Radio (Maxon); Kelvinator,
Nash, Rambler (Geyer); Venus Pencils
(Doyle, Dane & Bernbach) ; Acronized
Chicken (Cunningham & Walsh); Robert
Hall Men's Clothes (Frank B. Sawdon ) ; Kin-
ney Shows ( M. B. Scott ) ; and others.

TRIDENT FILMS, INC.

510 Madison Avenue, New York 22, N.Y.
Phone: PLaza 9-3580

Date of Organization: March, 1947

Charles F. Schwep, President

(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

METROPOLITAN NEW YORK:

TRIDENT FILMS, INC.: Cont'd.

Guy K. Benson, Vice-President

B. C. Oswald, Secretary

Vinton Freedley, Jr., Sales Manager

Services: Program development from original
research to finished film. Institutional, com-
mercial, documentary and training films; spe-
cializing in public attitude films for general
TV and special audiences. Marionette film
production. Overseas production services.
Facilities: 16mm and 35mm cameras, light-
ing equipment. Air-conditioned editorial and
screening rooms. Library of animated mari-
onettes, props. Music libi-ary. Permanent
creative, directional and editing staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Man Made Forest
(Continental Cam; Leisure, Professional
People, Costumes, Weather, Agriculture and
others, part of series ( U. S. Commissioner
General to Brussels World's Fair 1958).
Filmed Television Programs: Believe It or
Not (U. S. Information Agency); Ma7i To
Man, series of 13 (National Council of
Churches). TV Commercials: For Revlon,
Breck Shampoo (Canada), Ogilvie Flour M'lls,
MacDonald Tobacco Company.

UNIFILMS, INC.

329 East 47th Street, New York 17, N.Y.
Phone: MUrray Hill 8-9325, 8-9326

Date of Organization: 1949

Charles E. Gallagher, President
Arline Garson, Vice-President, Supv. Edi-
tor
Zella Finley, Treasurer
Richard Maury, Senior Writer
Robert Stringer, Senior Director
Newton Avrutis, Senior Engineer

Services: Business and Television films; 16
and 35mm Slidefilms and filmographs. Live art
and cartoon. Specialty: The Narrative Drama.
Facilities: Staff of seventeen, and 8,000
square feet in Midtown Manhattan. 90 foot
sound stage. Permanent kitchen; 10 channels
of tape; Art department; dressing rooms;
Kodachrome printer; vault; Editing rooms;
50,000 watts of studio lighting. Animation
stand. Music library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: So Little for Eve (New
York State Bankers Association) ; Tour Tips
(Shell Oil Company) ; Meet Me at the Fair
(Swift and Company); Great Performance
(Mercury Motor Cars) ; Forecast (Congoleum-
Nairn ) ; Man from Missouri, Fedic, 5 Aces
(Federal Pacific Electric Company); The Big
Sivitch ( International Paper Company ) .
Slidefilms: Dr. Heckle & Mr. Pride (Junior
Achievement ) ; Forecast (Congoleum-Nairn ) .
TV Commercials: For Pyrex, JFD, Cocoa-
Marsh, Blessings, Pontiac, Fluff-o-matic Rice,
Tidewater, Pennsylvania Railroad, American
Council on NATO.

UFA Pictures, Inc.

60 East 56th Street, New York 22, N.Y.
Phone : PLaza 8-1405

Eli Feldman, Sales Executive

(See complete listing under Los Angeles area)

UNITED STATES PRODUCTIONS, INC.

Divisions: Information Productions, Inc.;

Science Pictures, Inc.

5 East 57th Street. New York 22, N.Y.
Phone: PLaza 1-1710

Date of Organization: 1955

Branch Ofliice: 4000 Massachusetts Avenue,
Washington, D. C: John Holman, in chg.
Tom Carroll As.sociates, 116 Washington
Avenue, Albany, N. Y. Thomas G. Car-
roll, in charge. 1714 Huldy, Houston 19,
Texas. Mrs. Barbara Atwell, in charge.
Francis C. Thayer, President
Thomas H. Wolf, E.recutive Vice-President
];pne Bras, Vice-Pres.. Creative Services
Alfred Butterfield, E.recutive Producer
Kills Sard, A.'isociate Producer
.\rthur Zegart, Associate Producer
■Tohn L. Thayer, Service Manager
Philip Landeck, Production Manager

Services: Production of theatrical, television
and industrial motion pictures, sound slide-
films, filmstrips and TV commercials. Facili-
ties: Complete facilities for 35mm or 16mm
liv° or animated motion pictures and sound
slidefilms; including studio, animation stands
and recording equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Inside Story (Manufac-
turers Trust Company) ; Art School for Every
One (Famous Artists Schools, Inc.) ; The
Chocolate Tree (The Nestle Company) ; Here's
to Your Health (New York State Department
of Health Services); Holiday Kaleidoscope
(Holiday Magazine); Assistive Devices, Res-
pirator Center ( National Foundation, Infantile
Paralysis) ; All Dressed Up (Ladies Home
Journal) ; Extensible Paper (West Virginia
Pulp & Paper Company) ; Brazilian Railroad
(Foley Brothers); Fun Ideas, Christmas
Magic (McCalls Magazine); Someone is
Watching (New York State Department of
Commerce). Filmstrips: Key to Research,
Health Council (National Foundation, Infan-
tile Paralysis) ; Annual Report (Western
Printing). Filmed Television Programs:
Air Power, Twentieth. Century, Conquest
(CBS Television). TV Commercials: For
Cities Service (Ellington Company); Pan
American World Airways (J. Walter Thomp-
son ) ; Johnson & Johnson ( L. W. Frohlich ) ;
Bethlehem Steel Company.

VAN PRAAG PRODUCTIONS

1600 Broadway, New York 19, N.Y.
Phone: PLaza 7-2687 (TWX: NY 1-2687)
Branches: 2301 Dime Building, Detroit 26.
Phone: WOodward 2-4896. Fred T. Frink,
Gen. Mgr.; 3143 Ponce de Leon Blvd.,
Coral Gables, Miami Florida. Phone:
Highland 4-3191. Harry Walsh, Vice-
Pres.; 1040 N. Las Palmas Ave., Holly-
wood 38, Calif.; Phone: HOllywood
2-1141. Hugh S. Hole, Vice-President
Date of Organization: 1950
William Van Praag, President
Marc S. Asch, Executive Vice-President
Gilbert M. Williams, Vice-President
Hugh S. Hole, Vice-President. Hollywood
Harry Walsh, Vice-President, Miami
Fred F. Frink, General Manager, Detroit

William Gargan, Jr., Account Supervisor
William E. Schappert, Administration
Anita M. Palumbo, Business Manager
Robert Van Praag, Distrihution
Oscar Canstein, Chief Editor
Daniel Karoff, Production Manager, N.Y.
Gene Harrison, Production Manager,

Hollywood
Lois Gray, Acccounting
N. Jay Norman, Chicago Representative

Services: Theatrical, documentary, commer-
cial, television and industi-ial films in black &
white and in color; distribution. FACILITIES:
Complete sound studios and mobile units.
Creative, art, casting, editorial and distribu-
tion services. Film vaults, projection and
other related facilities and services.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: 195S Official Orange Bowl
Highlights Film (Orange Bowl Committee).
TV Commercials: for RCA Whirlpool, RCA
TV sets, Mercury (Kenyon & Eckhardt);
Holiday Cigarettes (Reach, Yates & Matoon) ;
Grape Nuts Flakes, Studebaker, Schick
Shavers ( Benton & Bowles ) ; Flagg Shoes,
Delco Batteries, Chevrolet (Campbell-Ewald) ;
Aluminum, Ltd., Ford (J. Walter Thompson);
Bulova, Westinghouse TV sets, Chrysler Corp.
(McCann-Erickson) ; Dodge (Grand Advertis-
ing) ; D-X Boron ( Potts- Woodbury ) ; Kreisler
Lighters (The Zlowe Company); Puriton,
Isetta Cars (Norman Gladney Company);
Marvel Cigarettes (Aitkin Kynett) ; Schmidts
Beer (Al Paul Lefton) ; Eastern Airlines
(Fletcher D. Richards); Aluminum Co. of
America ( Fuller & Smith & Ross ) ; Texaco
(Cunningham & Walsh); Helme Snuff (CBS
Terrytoons) ; Wonder Bread (Ted Bates Com-
pany, Inc.); Richfield Gasoline (Hixson &
Jergensen, Inc.) ; United Nations (Advertis-
ing Council, Inc.) ; Mutual of Omaha (Boswell
& Jacobs, Inc. ) ; and U.S. Information Agency.

VAVIN, INC.
(Video & Visual Information Films)

134 East 57th Street, New York 22, N.Y.
Phone : MUrray Hill 8-5897

Date of Organization: 1948

Branch Offices: 72 Boulevard Raspail, Paris
XVI, France. Mme. Yvonne Oberlin,
Manager. 9 Blumenstrasse, Buderich-
Dusseldorf, Germany. N. Z. Moreno,
Vice-President and Manager.

Richard de Rochemont, Pres., Ch. of Board
Gerald E. Weiler, Executive Vice-Pres.
Helen B. de Rochemont, Vice-President
Ruth Teksmo, Secretary, Asst. Treasurer
N. Z. Moreno, Vice-President
Joseph Stultz, Vice-President

Services: Production of documentary, indus-
trial, pub. relations and travel films for theat-
rical, non-theatrical and television. Production
of closed-circuit presentations. Facilities:
Production and editorial for 35mm and 16mm
color and black & white in U.S. and overseas
locations.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Art of Intarsia (Piazza
Montici ) ; Su7idae Party, Sick Care (Paper
Cup & Container Institute) ; France for Fun
1957 { French Government Tourist Office) ;
series of Tourist Films ( Moroccan Tourist
Office ) ; Public Relations series for Reader's
Digest Association, Life Magazine, Sports
Illustrated and TV Guide; commercial film

BUSINESS SCREEN MAGAZINE

(American Institute of Men's & Boys' Wear).
Scripts for American Express and American
Society of Travel Agents.

•5f

VIDCAM PICTURES CORPORATION

210 East 5 Street. New York, N.Y.
Phone: AL 4-7102

Date of Organization : 1950

AI Justin, President

Andrew L. Gold, Vice-President & Exec.

Prod.
James M. Rose, Production Manager
David Reisman, Production Supervisor
William Shriner, Art Director
Joe Valenti, Studio Manager
James MacLean, Supervising Editor
Telsa Albee, Business Manager

Services: Creation and production of indus-
trial, documentary, and training motion pic-
tures and television commercials for private
industry and government agencies in 35mm,
16mm, black and white and color. Facilities:
Two buildings contain four floors each of fully
equipped studios with scene docks, carpenter
shops, property rooms, paint shops, make-up
rooms, dressing rooms, cutting rooms, screen-
ing rooms, film vaults and offices. Full equip-
ment for any motion picture activity.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Today's Highways, White
Christmas (United States Steel); Business
Relations (General Electric) ; Miss American
1957 (Florida Citrus Commission) ; Helicop-
ter-Arctic (U.S. Air Force). TV Commer-
cials: For BBD&O; Young & Rubicam;
Compton Advertising; Benton & Bowles; C.
J. LaRoche; Sullivan, Stauffer, Colwell &
Bayles; Kenyon & Eckhardt, Leo Burnett.

VISUALSCOPE, INCORPORATED

103 Park Avenue, New York, N.Y.
Phone : MUrray Hill 3-3788

Date of Incorporation: 1955

John H. Rose, Jr., President
Manny Rey, Vice-President, Art Director
Robert VanHouten, Sales Manager
Robert G. Taylor, Secretary-Treasurer,

Production Manager
Peter Schlenker, Controller

Services: Audio-visual presentations includ-
ing the Visualscope wide-screen slide or film-
strip, standard filmstrip and slides, Vu-Graphs,
slide motion pictures. Facilities: Complete
art department, photographic studio, staff
script writer, projection equipment and record-
ing facilities.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Room Air Conditioners (Westing-
house International) ; World Premiere — Four
Roses Gin (Four Roses Distillers) ; These Are
Your Products (Youngstown Kitchens); Mag-
azines and People (The Borden Company);
Let's Keep the Record Straight (Esso Stand-
ard Oil Co.). Motion Slide Film: A Bill of
Particulars (Dow Chemical Co.) . Widescreen
Slidefilms: Vacations Around the World
(Pan American World Airways) ; 1957 Mobil-
gas Special (Socony Mobil Oil Co.) ; Opera-

tion Opportunity 1958 — series of 17 films
(Colgate Palmolive Co.) ; We'll Manage Some-
hoiv (Association of National Advertisers) ;
Post and Consequence (Saturday Evening
Post) ; Time Travel; America's Best Custom-
ers; The Job Is Bigger Now (Time Maga-
zine) ; Open Me First (Eastman Kodak Com-
pany) ; DC Power With Semiconductors (Gen-
eral Electric Company) ; Plastic's Today and
Tomorrow; A Bill of Particulars; Additional
Extended Coverage (Dow Chemical Com-
pany ) ; Borden's Magazines & People { The
Borden Company); Winter Set and Summer
Set (Procter & Gamble) ; New GE Tliin-line
Room. Units (General Electric Company) ; and
others.

ROGER WADE PRODUCTIONS, INC.

15 West 46th Street, New York 36, N.Y.
Phone: Circle 5-3040

Date of Organization : 1946

Roger Wade, President

Anne Koller, Vice-President

Wm. Buckley, Production Supervisor

C. D. McCormick, Art Director

Services: Production of industrial motion pic-
tures (b&w and color); sound slidefilms; TV
commercials. Facilities: Studio, editing
rooms, dark rooms, Oxberry 16/ 35mm, anima-
tion stand, complete equipment and processing
facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Security Regained (City-
Bank Farmers Trust Co.) ; White Magic of
Milk (Milk Industry Foundation) ; Cargo
Handling (U.S. Navy). Slidefilms: Heart
Fund — County, Community (American Heart
Association) ; Permanent Personal Registra-
tion (Westchester County, N.Y.).

WILLARD PICTURES, INC.

45 West 45th Street, New York 36, N.Y.

Phone: JUdson 2-0430

Branch Office: Editorial, Cutting, Projec-
tion, Recording, Animation : 550 Fifth
Avenue, N.Y.

Date of Organization : 1932

John M. Squiers, Jr., President
S. A. Scribner, Jr., Vice-President
S. H. Childs, Treasurer

Services: Industrial, medical, educational,
sales and job training motion pictures and
slidefilms; training films for U.S. Armed
Forces and Governmental agencies: theatri-
cals; television film shows and commercials.
Facilities : Mitchell NC cameras and camera-
top station wagons, portable generators, field
sound recording instruments ; pioneer in in-
dustry techniques and equipment; color pro-
duction in East and South America for theat-
rical producers; animation department; pro-
jection and cutting rooms ; creative staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Agricidture's World Series,
The Monza Challenge (Firestone Tire & Rub-
ber Co.) ; Swiss On White (Swissair) ; Geigy
USA (Geigy Chemical Corporation) ; The
Birds of Venezuela (Creole Petroleum Corpor-
ation), training films for U.S. Navy, U.S. Air
Force, etc. TV Commercials: For various
clients and agencies.

IB. vr Q iM. A# a

NEW YORK

WINIK FILMS CORP.

250 West 57th Street, New York, N.Y.
Phone: Circle 6-7360

Date of Incorporation: 1939

Branches: 20 North Wacker Drive, Chicago
6, 111. Al Levine, in charge. 611 N. Tilla-
mook Street, Portland 12, Oregon. Mer-
riman Holtz, in charge

Leslie Winik, President, Sales
Richard Winik, Vice-President, Production
Estelle Rosen, Secretary, Comptroller
Marty Glickman, Narration

Services: Produce and distribute filmed tele-
vision shows; specialize in sports stock shots;
produce industrial films and TV commercials.
Facilities: Personnel and equipment for
above services.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Robinson-BasilHo Fight
(United Ai'tists) ; Madison Square Garden
1957 (Seagrams) ; Basketball 1957 (Converse
Rubber); Basketball Fundamentals (U.S.
Rubber); Football 1957 (Princeton Univer-
sity); All Stars 1957 (National Basketball
Assoc); Pro Football 1957 (N.Y. Football
Giants) ; Globetrotters World Tour (Saper-
stein Associates).

WONDSEL, CARLISLE & DUNPHY, INC.

1600 Broadway, New York, N.Y.
Phone: Circle 7-1600

Date of Organization : 1957

Harold E. Wondsel, President

Robert Carlisle, Vice-President in charge of

Production
Thomas Dunphy, Vice-President in charge

of TV activities
Walter Kullberg, Secretary-Treasurer

Services: Complete facilities and staff per-
sonnel for the production of all types of mo-
tion pictures including theatrical, industrial,
documentary and television. Facilities: Our
own large air-conditioned studio, 14 " and
35mm tape recording, complete camera, light-
ing and all other photographic equipment.
Editing and film storage facilities on our own
pi'emises.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Convention Sales Film
( Seagram Distiller Company) ; Eye-Witness
Report (Sun Oil Company); African Safari
( Fritsche Brothers); Officer Conference
Films, Series for Dept. of Defense ; Dr. Ralph
Bunche on organization of United Nation.'^
Police Force, Middle East; Charles Malik,
Lebanon, Middle East problems; General
White on Air Force; Dan Shorr, CBS corres-
pondent in Moscow — life in Moscow and real-
politics. TV Commercials: for Columbia
Phonograph, Nestle Eveready Cocoa, Pond
Vaseline Lip Ice, Mennen Skin Bracer, Esso
Standard Oil Co. (McCann-Erickson) ; Argus
Camera, General Electric Appliances, Royal
McBee Typewriters, Bufferin, General Foods

(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

123

METROPOLITAN NEW YORK:

WONDSEL, CARLISLE & DUNPHY: Cont'd.

Corp., Borden Dairy Products, Chef Boy-Ar-
Dee Food.s, Esterbrook Pens ( Young & Rubi-
cam); Vicks Vaporub i Morse International):
Gaines Dog Biscuit & Meal ( Benton &
Bowles) ; Chase & Sanborn Instant Coffee.
Crisco, Big Top Peanut Butter, Duncan Hines
Cake Mix (Compton) ; Hazel Bishop Lipsticks
(Raymond Spector) ; Johnson Baby Lotion, G.
E. Telechron Clocks, Armour Turkeys &
Frankfurters i N. W. Ayer & Son); DuPont
Tynex Nylon Bristles, Lucky Strike Cigarettes
(BBD&d); Hudson Toilet Tissue, Selchow &
Righter Co. ( Norman, Craig & Kummel, Inc. ) :
Uneeda Instant Fizz ( Ted Bates ) : Woodbury
Shampoo, Jergens Hand Lotion ( Cunningham
& Walsh I ; Alcoa ( Fuller & Smith & Ross ) ;
Max Factor Cosmetics i Doyle, Dane, Bern-
bach, Inc.); Florists Telegraph Delivery
(Grant); Carac Corporation (Donahue &
Coe) ; Playtex Dryper, Carter Crew Hair
Tonic (Sullivan, Stauffer, Colwell, & Bayles) ;
Carbona Products Corp. (Norman Gladney).

Wilding Picture Productions, Inc.

40.5 Park Avenue, New York City, N.Y.
Phone: PLaza 9-0854

T. H. Westerman, Vice-President, in charge
(See complete listing under Chicago area)

WYLDE STUDIOS, INC.

41 West 57th Street, New York, N.Y.
Phone: PL 1-6970

Date of Organization: 1957

Harvey Patterson, President
Fred Levinson, Vice-President, Treasurer
Robert Bean, Vice-President, Secretary
Beverly O'Reilly, Director of Sales

Services: Art and animation of all types,
motion pictures, motionslides, and slidefilms
for industry, education, training and tele-

vision; storyboards, character design, scripts
and jingles. FACILITIES: Creative and pro-
duction staff, complete art studio, animation
and editing departments with 16 and 35mm
Oxberry camera, screening room.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Greatest Thrills in
Sports (Calvert Distillers Company); Buddy
Hackett Interview (National Broadcasting
Company); Kungsholm Arrival ( Swedish-
American Lines ) . Slidefilms: Watchmarkef
Study (Watchmakers of Switzerland) ; An
Kvening witli Playtex (International Latex).
Motionslide, General Foods Advertising Meet-
ing ( Foote, Cone & Belding). TV Commer-
cials: For Shell Oil (J. Walter Thompson) ;
National Broadcasting Company, National
Telefilm Associates, RKO Radio Pictures.

SEYIVIOUR ZWEIBEL PRODUCTIONS, INC.

11 East 44th Street, New York 17, N.Y.
Phone: Murray Hill 2-4450

Date of Organization: 1948

Seymour Zweibel, President, Executive

Producer
Susan Wayne, Vice-President, Producer,

Director
Lillian Klass, Secretary

Services: Production of industrial and thea-
trical sound motion pictures and sound slide
films. Facilities: Complete 35mm and 16mm
motion pictures and sound slidefilm produc-
tion. Still and sound photo studios, art de-
partment for both slidefilms and animation,
editorial service, sound recording, b&w & color
laboratory.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Birds Eye-View of Econom-
ics (General Motors Corp.); Univac (Rem-
ington Rand). Slidefilms: 10 sound slide-
films in color ( W. T. Grant Company) ; In-
fluencing the Unseen fDun and Bradstreet) ;
Finer Offices ("Security Steel).

MIDDLE ATLANTIC STATES

New York State

HOLLAND-WEGMAN PRODUCTIONS

197 Delaware Avenue, Buffalo 2, N.Y.
Phone: MAdison 7411

Date of Organization: 1952

Sheldon C. Holland, Partner
Edward .1. Wegman, Partner
James I. Allan, Editorial Chief
Paul G. Ent, Director of Photography
Andrew J. MacGowan, Jr.,

Senior Writer-Director
John V. Gates, Cinematographer
Nancy A. Getman, Production Coordinator
Gordon J. Christopherson, Art Director
Floyd G. Stratton, Laboratory Manager
Norman Tolson, TV Creative Driector
William Garroni, Cinematographer
Richard A. Floberg, Sound Chief

Services: 16 and 35mm films for business, in-
dustry and television : Sales promotion, public
relations, educational, medical and scientific.
Commercials and programs for television, in

color or black and white. Facilities: Complete
creative, production and laboratory facilities.
2,000 sq. ft. sound stage, blimped Mitchell 16
and 35mm studio cameras; 3 magnetic film re-
corders, 4 channel magnetic film mixing, 14
inch magnetic sync recorder; animation and
art department; Acme animation stand; crea-
tive staff; music library; laboratory for
processing, printing and edge numbering;
fireproof film vault; Fearless Panoram dolly,
Worral head, M-R mike boom.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Report Card (Bausch &
Lomb Optical Company) ; The Fourth Sea-
coast. Chapter II, second of five films (St.
Lawrence Seaway Development Corporation ) ;
Frontier Yai-d, (General Railway Signal) ;
Poured Gypsimi Roof Decks (National Gyp-
sum Company) ; Speno Train (The Carborun-
dum Company); You Were There (Rochester
Community Chest) ; Neighbors (Buffalo Com-
munity Chest) ; The 100 Line (General Electric
Company). Slidefilms: Tale of Two Farms,
How to Sell Unico Paint (United Coopera-
tives) ; The Story of Hetron (Hooker Electro-
chemical Company) ; Speed Reading. TV

Holland-Wegman Productions: Cont'd.

Commercials: For Wildroot Company Inc.,
International Breweries, Inc., Keebler Biscuit
Company, Kendall Refining Corporation, John
LaBatt, Ltd, Oil Heat Institute, Fanny Farm-
er, General Motors and others.

McLARTY PICTURE PRODUCTIONS

45-47 Stanley Street, Buffalo 6, N.Y.
Phone: Taylor 0332

Date of Organization: 1934

Henry D. McLarty, Oumer and Exec, Prod.
Gerald A. Gurss, Director of Photography

Services: Exclusively 16mm industrial, scien-
tific and educational films; 16mm short sub-
jects and spots for television. Facilities:
Sound stages, Maurer cameras. Stancil-Hoff-
man magnetic recording system. J. A. Maurer
opticrl recording system, mobile truck facil-
ities for industrial coverage.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Operation Tips For the
#411 Bauer Refiner (The Bauer Brothers
Company) ; Open Primary Election. General
Election Party Lever, General Election Indi-
vidual Pointer, Selective Primary Election, Be-
hind the Freedom Curtain (Automatic Voting
Machine Corporation) ; What's the Difference
(Buffalo China, Inc.); Currently in produc-
tion, Transmission Towers by Union Metal
( Union Metal Manufacturing Company ; Re-
searches in High-Altitude Brushes (Stackpole
Carbon Company).

TRI-J FILIM PRODUCTIONS

15 Penfield Street, Buffalo, N.Y.
Phone : GArfield 6644

Date of Organization : 1956

Jerome J. Joseph, Owner, Exec. Producer-
Director
Irwin Green, Sales Manager

Services: Complete production of motion pic-
tures, live or animated and slidefilms from
storyboard to screen to serve all needs. Facili-
ties: 40' x 50' sound stage, 16mm synchronous
cameras and sound recording unit, studio
and portable lighting equipment, editing de-
partment, animation facilities. Portable equip-
ment for location shooting anywhere.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Automation, The SllO
(Sylvania Electric) ; The Key to Your Success
f Duo-Temp Corporation) ; The Second Chance
( Protecto-Matic Corporation); Ti-ainorama
(Buffalo Community Chest); Operation Wake
Up Buffalo (Erie County Democratic Party).
TV Commercials: For Unico ( Barber & Drul-
lard); "57 & '58 Buffalo Auto Show ( Roizen
Advertising ) ; Batavia Downs ( Hart-Conway
Agency) ; Arpeako Franks (Saeger Advertis-
ing) ; Blue Cross and Blue Shield (Comstock
& Co.).

Victor Kayfetz Productions, Inc.

1200 Westfall Road, Rochester 18, N.Y.
Phones: Hillside 5-0883, GReenfield 3-3000,

Ext. 534.
Don Lyon.
(See complete listing in New York area)

BITSINESS SCREEN MAGAZIN

4€-

United States Productions, Inc.

Tom Carroll Associates, 116 Washington
Ave., Albany, New York.

Thomas G. Carroll, in charge.

(See complete listing in New York City area)

District of Columbia

AMERICAN FILM SERVICES

2153 K Street, N.W., Washington. D.C.
Phone: Federal 3-1800

Date of Organization: 1946

Henry V. Hoagland, Py-esident

Services: Producers of 16mm sound films
specializing in public relations films for col-
leges and universities for fund raising, alumni
relations ; also producers of sport films for in-
struction and entertainment. Distribution out-
lets throughout United States using some 25
regional educational film libraries. Facilities:
Contract for sound and editing with companies
specializing in that work. CNone owned.)

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tltat They May Serve
(Northern Baptist Theological Seminary,
Chicago); Where Freedom Grows (Hastings
College, Hastings, Nebraska) ; Sxnunoned to
Seri'e ( Andover-Newton Theological School,
Newton Centre, Mass. ) ; four productions in
final editing stage.

Atlas Film Corporation

714 Warner Building, 501 13th Street, N.W.,
Washington 4, D.C.
(See complete listing under Chicago area)

CREATIVE ARTS STUDIO, INC.

814 H Street, N.W., Washington 1, D.C.
Phone: REpublic 7-7152

Date of Incorporation: 1942

Milton R. Tinsley, President
George W. Snowden, Vice-President
Lloyd B. MacEwen, Treasurer
Ai-thur C. Iddings, Production Director
Melvin M. Emde, Account Executive
W. Wilson Taylor, Account Executive
Martin S. Konigmacher, Animation Dept.
Frank S Stewart, Technical Art Dept.
Frank M. Harding, Art & Design Dept.
John J. Poland, Photography Dept.

Services : Motion pictures — commercial, train-
ing, educational and informational; TV com-
mercials ; slidefilms and slides ; charts ; ai't
work of all types; scripts; creative exhibits
design; kit matei-ials, etc. FACILITIES: 35mm
and 16mm animation, still photography,
titling, research and writing, designing and
complete art service.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Better Small Engines
(Army Engineers) ; Facility Inventory (Bu-
reau of Yards & Docks ) ; Leave and Pass
Policies (U.S. Air Force) ; Civil War, Part 1;
Spanish-American War; Position Classifica-
tion. Pre-Stressed Concrete (William G. Beal,
Inc.) ; National Housing Center Report

(NAHB); Gulf Oil, Constant Quest; Alcoa,
Piggy Goes to Market; Joy, Automation Comes
to Coal; ThermalaMic; Allegheny Ludlum
(Mode-Art Pictures, Inc.); Hail the Hearty
(Borden Co.-Parthenon Pictures) ; Seven Day
Food; Prevent Home Fires; Protection
Against Tornadoes; Home Nursing; Hurri-
canes; Floods (FCDA) ; Refugee Film (ORO-
Johns Hopkins); History of Navy Uniform;
History of Army Uniform (Potomac Film
Productions ) ; and 29 films for the Martin
Company).

NATIONAL FILM STUDIOS, INC.

( formerly Capital Film Studios )
105 11th Street, S.E., Washington 3, D.C.
Phone: Lincoln 6-8822

Date of Organization: 1953

Harold A. Keats, President

F. William Hart, Vice-President cfe

Treasurer
Edward W. Alfriend, IV, Secretary
Anne H. Norman, Production Assistant

Services: Complete 35mm and 16mm motion
picture production. Facilities : Completely
equipped studio including air conditioned
sound stage; equipment and personnel for
studio or location production; RCA Sound
Recording supplied by Capital Film Labora-
tories, Inc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Foreign language versions
of Report From America ( U.S. Information
Agency) ; This Is the I. U. E. (Henry J. Kauf-
man & Associates) ; International Geophysical
Year Report (U.S.I.A. and the B.B.C.) ; Studio
facilities for Tomorrow Today series (Robert
J. Enders, Inc., for Federal Civil Defense Ad-
ministration) ; First Aid Tips (Washington
Video Productions for American National Red
Cross) ; The I.B.E.W. Story (Norwood Studios
for International Bi-otherhood of Electrical
Workers). Television Films: The Twentietli
Century (CBS-TV). TV Commercials: for
Chrysler (McCann-Erickson).

NORWOOD STUDIOS, INC.

1536 Connecticut Avenue, N.W., Washing-
ton, D.C.
Phone: CO 5-2272

Date of Organization : 1951

Philip Martin, Jr., President, Executive

Producer
Lydia M. Pugh, Secretary-Treasurer
Carlyle F. Robinson, Production Supervisor
Glenn Johnston, Camera Department
Donn F. Bates, Supervising Editor
Marion Sanders, Script Supervisor
William H. Clements, Jr., Mechanical De-
partment
Jack Ballard, Production Control

Services: Production of motion pictui-es for
theatrical, non-theatrical and TV. FACILITIES:
35 and 16mm Mitchell cameras, lighting and
grip equipment and transportation equipment.
Editorial and projection facilities. Westrex
and RCA sound recording.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Port Security (U.S. Coast

jf rn iHj/it)

MIDDLE ATLANTIC

Guard); The Greatest Treasure (U.S. Infor-
mation Agency — IMS); Dartmouth Story,
Origins of Jazz (U.S.I.A. — I.B.S.); Shotving
the Way (International Co-Operation Adm.).

Stanley Neal Productions, Inc.

Munsey Building, Washington, D.C.
Phone: STerling 3-0918

A. A. Ulin, representative

(See complete listing in New York City area)

United States Productions, Inc.

4000 Ma.ssachusetts Avenue, Wa.shington, D.C.

John Holman, in charge

(See complete listing in New York City area)

•K-

WASHINGTON VIDEO PRODUCTIONS, INC.

1536 Connecticut Ave., N.W., Washington

6, D.C.
Phone: A Dams 4-5737

Date of Incorporation: 1948

Branch Offices: Tokyo, Mr. Ian Mutsu.
London, Mr. Howard Connell.

George F. Johnston, President
John T. Gibson, Vice-President
Joseph D. Womack, Sales Manager

Services: Produce 35mm and 16mm color,
black and white, silent and sound. Facilities :
Large stage, complete lighting, grip and
camera equipment for 16mm and 35mm pro-
duction. Cover U.S.; overseas production ex-
perience, with emphasis on Far East.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: First Aid Tips (American
National Red Cross) ; Loran (United States
Coast Guard); Kill Only the Ivy (League of
Women Voters) ; Green Are the High Moun-
tains (Republic of China) ; Our National
Treasures (Republic of Korea).

Maryland

MILNER PRODUCTIONS, INCORPORATED

3800 Liberty Heights Ave., Baltimore 15,

Maryland
Phones: MOhawk 4-4221-22

Date of Oi'ganization: 1956

Ervin M. Milner, President
Robert T. Fenwick, Vice-President
Hobart Wolf, Jr., Sales Manager

Services: Infoi-mational motion pictures fm
industry and government. TV commercials
and full animation. Complete service in re-
search, scripts and finished products. Facili-
ties: Complete sound studio. 35mm equip-
ment. Animation stand. Complete production
staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Beltsville Film (NBC) :

(LISTING CONTINUES ON FOLLOWING PAGE)

8 T H ANNUAL PRODUCTION REVIEW

MIDDLE ATLANTIC STATES:
Maryland: Continued

MILNER PRODUCTIONS: Cont'd.

When Xeed Is Xear (Community Chest. Balti-
more ) : XAPG Stori/ ( National Association of
Plumbing Contractors) ; Cooking With Savoir
(U.S. Fish & Wildlife) : The Lion and Albert,
self sponsored. Filmed TV Program: Johns
Hopkins TV Series (Johns Hopkins University
and Ford Foundation).

MONUMENTAL FILMS &
RECORDINGS, INC.

2203 Maryland Ave., Baltimore 18, Maryland
Phone: CHesapeake 3-2549
Date of Organization: 1950

John D. A'Herns, President & General

Manager
Max Brecher, Vice-President & Technical

Director
C. Wilbur Taylor, Supervisor Sound Dept.
William Muth, Director of Public Relations
Thomas Hook, Executive Producer
Edouard Hilbert, Animation Director

Services: Motion pictures, slidefilms and radio
transcriptions for advertising, public relations,
training and television. Facilities: 2 sound
stages, 35mm BNC Mitchell, 3 Arriflex and
Bell & Howell cameras, 1200 ft. 16mm Auri-
cons. Cine Specials, dollies, blimps, script
prompter, etc. : complete stage and location
lighting; art department, animation stand;
separate recording studio complete with inter-
lock projection and 16mm magnetic tape, Vi"
Ampex and Presto tape machines. Western
Electric eight channel mixer, music library,
etc.; complete Kinescope picture and sound
facilities including off the air monitor; com-
plete cutting rooms equipped with 16mm and
35mm Moviolas and hot splicers.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Canal Dredge (Ellicott
Machine Co.) ; Harwood Hills (Reynolds Metal
Co.) ; Civil Defense Report (Baltimore
County) ; Point of Contact (Montgomery In-
dustrial Park); Education for Survival
(Prince Georges County, Maryland); Come,
to Jamaica (Reynolds Mining Ltd.) ; Rehabili-
tation Thru Work (Dept of Correction).
Slidefilm: Pacesetters 1957 (Black & Decker
Mfg. Co.). TV Commercials: Esskay Meats
( Vansant Dugdale Adv. ) ; National Brewing
Company, Phillips Packing Company (W. B.
Doner & Co. ) ; Gunther Brewing Company
(Sullivan, Stauffer, Colwell & Bayliss ) ; Owens
Yacht Company (S. A. Levyne Company).

STARK-FILMS

537 N. Howard Street, Baltimore 1, Md.
Phone; LE. 9-3391

Date of Organization: 1920

Milton Stark, President

Rose S. Stai-k, Secretary

Casper Falkenhan, Production Mgr.

Harold Elkin, Purchasing, Personnel Mgr.
Services: Produce 16mm color, b&w silent and
sound films. Sound, silent color slidefilms.
Facilities; Small studio; complete 16mm
camera and production equipment; cover
Eastern U.S. region. Unused selection stock

footage U.S. Naval Academy. Washington,
D.C., Baltimore.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: IndokUm (University of
Maryland); We Build A Temple (,Har Sinai
Congregation ) ; Wash in g ton- International
(Laurel Race Course); Working Together
(Maryland Port Authority); Memories That
Will Lire Forever (Camp Louise, Cascade,
Md.].

New Jersey

FIORE FILMS

128 Mallory Avenue, Jersey City 4, N.J.
Phone; HEnderson 2-4474

Date of Organization; 1951

Branch: Room 1103, 332 West 52nd St.,
New York, N.Y. William Kohler, Exec-
utive in charge.

M. A. Fiore, Sr., Executive Director
Al Fiore, Production
Will Kohler, Photography & Sound
Kay Kafouros, Distribution

Services: 16 and 35mm educational and doc-
umentary, public service films, black and
white or color, for industry, television, pub-
lic relations, religious and civic organizations.
Sound slidefilms; animation; television com-
mercials. Facilities: Complete 16 and 35-
mm filming equipment, including 70' x 110'
sound stage.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Adventures of Johnny
Glove (Riegel Textile Corporation) ; Tex An-
toine's Chalk Talk (Standard Motors, Inc.);
Chasing Chills (E. I. du Pont de Nemours Co.
Inc.) ; Typewriter Techniques (Lane & Young,
Inc.) ; Vigo Ham Cookbook (Can Meat Cor-
poration).

ON FILM, INC.

33 Witherspoon Street, Princeton, N.J.
Phone: WAlnut 1-7800

Date of Organization : 1951

Branches: 10 East 49th Street, New York
City. Phone: PLaza 9-2330. Malcolm
Scott, Manager. 101 Investment Building,
Pittsburgh 22. Phone: COurt 1-0121.
John Thompson, Manager.

Robert Bell, President
Frederick Johnston, Jr., Treasurer
Tracy Ward, Executive Producer
Malcolm Scott, Director of Sales, East
John Thompson, Director of Sales, Midwest
Alfred Califano, Production Coordinator
Mary Fairley, Assistan,t Production

Coordinator
Gustave Eisenmann, Associate Producer
Joseph Cole, Writer-Director
Mel London, Writer-Director
Carlo Arcamone, Supervising Editor
Yngvar Haslestad, Director of Distribution
Services: Creation, production and distribu-
tion of motion pictures, sound slidefilms and
TV commercials for industry, government,
agriculture and television. Public relations,
sales promotion, special purpose, merchandis-
ing, medical and training films. Facilities:
16mm and 35mm cameras, 5500 sq. ft. sound
stage, animation stand and camera, magnetic

recorders, art department, staff writers, direc-
tors, editors and artists.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Conversation Crossroads
( American Telephone & Telegraph Company ) ;
In the Suburbs ( Redbook Magazine); Com-
municative (Newsweek Magazine); The Re-
laxed Wife (Chas. Pfizer & Co., Inc.) ; This Is
Micarta { Westinghouse Electric Corporation ) .
TV Commercials; For RCA Victor (Grey
Advertising Agency, Inc.); Instant Sanka
Coffee (Young & Rubicam, Inc.).

STAR INFORMATIONAL FILMS

240 West Front Street, Plainfield, N.J.
Phone: Plainfield 5-8343

Date of Organization: 1955

Arthur Krienke, Owner and Exec. Prod.
Services ; Industrial, sales and scientific films
from script to screen. Facilities; 16mm
Mitchell and Cine Special cameras; stop mo-
tion, time-lapse equipment; special camera
stands, tape and synchronous magnetic re-
corders; title, special effects stand; synchro-
nous and interlock projection; editing facili-
ties; lighting equipment; special effects shop.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Corraling Shipping Fever;
Healthy Hens, Healthy Profits; Pfizer. RFD;
Careers in Agriculture (Chas. Pfizer & Co.,
Inc.) ; Atlas 1958 Point of Sale Program
(Commercial Photo Co.) ; The Garden Ceme-
tary (Lake Nelson Memorial Park) ; Bill Botch
(Worthington Corp.).

Pennsylvania
AMERICAN FILM COMPANY

1329 Vine Street, Philadelphia,

Pennsylvania
Phone: WA 2-1800 & 1801

Date of Organization: 1940

Ben Harris, President
Irma Weyhmiller, Secretary

Services; Public relations, industrial, medical
and other subjects made through individual
requests by organizations. Selling, advertis-
ing, booking, shipping, inspection, and storage
of every kind of film plus exhibition. Facili-
ties : No data provided.

RRCENT PRODUCTIONS AND SPONSORS

Motion Pictures: Untitled films for Metro-
politan Life Insurance Company; Water and
Highway Department of Pennsylvania; As-
sociated Hospital Service, Pennsylvania;
American Red Cross; Republican Administra-
tion of Philadelphia. (Incomplete).

Colmes-Werrenrath Productions, Inc.

Penn Sheraton Hotel, Pittsburgh, Pa.

Phone: GRant 1-3696

George Held, Manager.

( See complete listing under Chicago area)

BUSINESS SCREEN MAGAZINE

1 DeFRENES COMPANY

I 1909 Biittonwood Street, Philadelphia 30,

I Pennsylvania

I Phone: RIttenhouse 6-1686

! Date of Organization: 1916

1 Joseph DeFrenes, President, Treasurer

': Richard DeFrenes, Seeretary

i Francis Heininger, Writer-Director

[ Michael Levanios, Writer-Director

I Lee David, Writer-Director

\ Henry McKee, Artist

Darwood Taylor, Artist
' Charles Williams, Artiiit
' Peter Montefusco, Cameraman

Robert Smith, Cameraman
i Joseph Leier, Cameraman

Frank Pugliese, Cameraman

James Fabio, Cameraman

Paul Litecky, Sound Engineer

Irwin Gordon, Sound Eyigineer
Services: Complete motion picture and slide
film production from script to finished film.
Specialists in the production of motivation,
TV and training films for business, associa-
tions and government agencies. 27 full time
staff employees. Facilities: 2 completely
equipped sound stages and complete location
equipment for 16mm and .35mm color or B&W
production; art department; animation de-
partment with 3 animation stands; special
effects department; five 35mm magnetic or
optical RCA sound channels; lighting equip-
ment available for rental; music library; film
storage vault ; carpenter shop.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Ice Cream, An American
Tradition (Abbott's Dairies) ; Grinding
Wheels and Their Application (Simonds Abra-
sive Company) ; Meat Progress Through Qual-
ity Achievement (Eskay Meats) ; Safety at
the Crossroads (Reading Railroad) ; Ground
Guidance Computer (Burrough's Corpora-
tion); Brainpower for Airpower (General
Electric Company) ; Cryptorchidism (E. R.
Squibb & Sons); What Christ Means to Me
(Evangelical Foundation); One Man Opera-
tion of Two Reading lOO's (Reading Textile
Machine); Naval Officer Candidate School
(U.S. Navy) ; Missile Master (Glen L. Martin
Company) ; Air Proving Ground (U.S. Air
Force). TV Commercials: For Atlantic Re-
fining Company (N. W. Ayer & Sons) ; Wil-
berfs Fresh Pine, Buten's Paints Company,
Figure Builder Girdles (Philip Klein Agen-
cy) ; Margo Wines (Bauer & Tripp).

NEIL HARVEY PRODUCTIONS

Suite 1118-20-22 Broad Locust Building
Philadelphia 2, Pennsylvania
Phone: KIngsley 6-0123

Date of Organization 1953

Neil Harvev, Owner, Executive Producer,

Sales
Lloyd N. Newman, Director of Operatioyis
George Grossman, Production Manager
Sidney G. Hantman, Story, Direction,

Editing Dept.
Adelphia Associated, Promotion & Public

Relations Council

Services: Create documentary films from
initial idea to finished product; industrial,
sales, public-relations, fund-raising films,
Sound track production. Television spots.
Narration service. Facilities: 3 fully
equipped sound stages, lighting equipment.

blimped Arriflex 35, Auricon 1200, Auricon
Pro 200, Cine-Special, Auricon 1200 Sound-
On-Film, Stancil-Hoffman 16mm magnetic
recorder, Magnecorder V4" tape synchronous
recorder, Magnesync Dubbers, Telefunken
WE 639 A, Altec Lipstick mikes; mike booms;
editing rooms; B & H hot splicers, Moviola
synchronizer, Editola editing machine; inter-
lock projection.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Daddy, I Love You, Fight
for Life (Deborah Sanatorium & Hospital,
Browns Mills, N. J.) ; Time Out for a Hobby
(Hobby Industry Association of America) ;
The Allied Tank Story (Allied Tank Truck
Company); Sunday in Philadelphia (Commit-
tee Against Sunday Sales) ; Tliis Is The Eden
(The Eden Summer Camp, Winterdale, Pa.).
TV Films: Can-Can Campaign (Deborah San-
atorium & Hospital) ; series for fall campaign
(National Cystic Fibrosis Foundation). Sound
Track Production for Binder Cooperage Com-
pany.

MODE-ART PICTURES, INC.

1022 Forbes Street, Pittsburgh 19, Pa.
Phone: EXpress 1-1846

Date of Organization : 1938

James L. Baker, President

Robert L. Stone, Executive Vice-President

H. John Kemerer, Vice-President

Florence E. Baker, Secretar-y & Treasurer

Louis Sisk, Editorial

August A. Borgen, Recordist

Services: 16mm and 35 mm educational, pub-
lic relations, sales promotion and TV produc-
tion. Facilities: 16mm and 35mm optical and
Va,", 35mm magnetic recording and projection,
complete editorial, camera, lighting and mo-
bile equipment including 1800 Amp. genera-
tors.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Automation Comes to Coal
(Joy Manufacturing Company) ; The Constant
Quest (Gulf Oil Corporation); Futures in
Steel (Bethlehem Steel Company) ; Piggy Goes
to Market (Aluminum Cooking Utensil Com-
pany) . Slidefilm : Portrait of a Perfect
Marriage (Aluminum Cooking Utensil Com-
pany).

NORTH AMERICAN FILM CORPORATION

106 E. 10th Street, Erie, Pa.
Phone: 2-6493

Date of Organization : 1953

Don Lick, President & Producer

Charles R. Bick, Vice-President & Producer

Don Okel. Production Chief

Jack Bullock, Cameraman

John Hartman, Cameraman

Roland Hall, Laboratory Manager

Janet Turban, Office Manager

Services: Complete 35mm and 16mm produc-
tion service from planning to finished project.
16mm and 35mm and slidefilms, black and
white or color. 16mm negative — positive and
reversal processing. 16mm Kinescope. Facil-
ities: Two 16mm Auricons. 35mm Bell and
Howell studio camera, two animation stands
(35mm and 16mm), complete recording facil-
ities for lip sync and post recording, editing,
A & B printing with fades & dissolves, two

MIDDLE ATLANTIC STATES:

Pennsylvania: Continued

Bridgamatic processing machines, script
writers and artists.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Smooth Landings (Cleve-
land Pneumatic Tool Company) ; Sales Talks
(General Electric Company) ; Electronic Rail-
roading (General Railway Signal Company) ;
Hopi Indian Ceremonials (M. W. Billingsley
Organization); Stop the Drip in Seconds
(Snap-Faucet Inc.); Turret Indexing, Ma-
chines (Swanson-Erie Inc.) ; Pennsylvania's
Perfect Playground, new edition (Conneaut
Lake Park). Slidefilm: The Packaged Air
Conditioner (General Electric Company) . TV
Commercials: For General Electric Com-
pany, Larson Laboratories, Koehler Beer, Ster-
ling Milk, Mutual Building and Loan Asso-
ciation, United Oil, Dad's Dog Food, Welch
Grape Juice and others.

On Film, inc.

101 Investment Building, Pittsburgh 22, Pa.

Phone: COurt 1-0121

John Thompson, Manager

(See complete listing under New Jersey area)

PACKAGED PROGRAMS, INC.

634 Penn Ave., Pittsburgh 22, Pennsylvania
Phone: GRant 1-4756

Date of Organization: 1945

M. E. Fierst, General Manager
F. S. Di Fiore, Technical Director
J. H. Ware, Associate Producer

Services: Motion picture production in 35mm
& 16mm B&W and color for theatre, indus-
try and television ; also processing, printing
and recording services. Facilities: 35mm
& 16mm photography; sound recording;
16mm B&W processing, printing, cutting and
projection.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Ohio River Pilgrimage
(Gulf Oil Corp.) ; Estimatics in Action (Vale
Technical Institute) ; The Boy Inside (Penn-
sylvania Junior Republic); Building For To-
morrows (Jesuit Seminary) ; My Heart Goes
Out (Catholic Diocese of Pittsburgh).

45-

Frederick K. Rockett Company

1022 Forbes Street, Pittsburgh 19, Pa.
Phone: EXpress 1-1846

(See complete listing under Los Angeles area)

WARREN R. SMITH, INC.

210 Semple Street, Pittsburgh 13, Pennsyl-
vania
Phone: MUseum 3-6300

Date of Organization : 1952

Warren R. Smith, President
J. K. Ross, Vice-President

(LISTING CONTINUES ON FOLLOWING PAGE)

!TH ANNUAL PRODUCTION REVIEW

MIDDLE ATLANTIC STATES:

Pennsylvania: Continued

WARREN R. SMITH: Cont'd.

J. K. Walker. Trea.sKrcr
Patricia Taylor, Sales
John Freeman, Production Manager
Dale Thompson, Animation Director
John Zwergel. Laboratory Manager
Jay B. Gould, Editorial Director
Services: 35 and 16mm photography and
animation, 16mm laboratory, all visual aids
services. Facilities: Sound stages, 35 and
16mm cameras, editorial and projection fa-
cilities, Oxberry animation stand, music li-
braries, 16mm laboratory, radio recording,
slide and filmstrip art and production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Metals, Mills and Men
(Pittsburgh Steel); The Secret's in the Cen-
ter (Westinghousei ; Packages of the Future
I Alcoa); Hold That Roof! (Ohio Brass Com-
pany) ; Vacuum Melting ( Universal Cyclops
Steel) .

Transfilm Incorporated

The Carlton House (Room 214), Pittsburgh

19, Pa.
Phone: GRant 1-6627
Ralph Maitland, Man<iger
(See complete listing in New York City area)

Wilding Picture Productions, Inc.

3 Gateway Center, Pittsburgh, Pa.
Phone: GRant 1-6240

Quin Short, District Manager

(See complete listing under Chicago area)

STUDIO SIXTEEN

27 Hawthorne Road, Wyomissing Hills,

Reading, Pa.
(Mailing addre.ss: Box 1161, Reading Pa.)
Phone: ORchard 8-7950

Date of Organization: 1953

Woodbury Conkling, Partner and Creative
Supervisor

Roger A. Clark, Jr., Partner and Technical
Supervisor

Gene Dobson, Production Assistant
Services: Production of 16mm fund-raising,
industrial, education, public relations motion
pictures from script to screen. Also produc-
;ion of 35mm color sound filmstrips. Facili-
riES: 16mm cameras, synchronous recording,
ighting and editing equipment for studio or
ocation work. Sound stage 50' x 100' avail-
ible. Complete 35mm equipment for film-
;trips.

lECENT PRODUCTIONS AND SPONSORS

WOTION Pictures: Crashes for Safety's Sake
Parish Pressed Steel Div., Dana Corp.) ;
^he Storij of "V" (United Fund of Berks
vounty) ; Time Out for Jimmy (localized ver-
ions for United Foundation of Detroit,
Jnited Fund of Boston and Philadelphia^
:^amde County Community Chest j. Slide-

films: Shifting Tides of Xewspaper Adver-
tising (Pittsburgh Post Gazette) ; Department
Store Presentation (Philadelphia Inquirer
through Al Paul Lefton, Inc.)

Virginia

TANTAMOUNT PICTURES, INC.

108 N. Jefferson St., Richmond, Virginia
Phone: Milton 8-5841

Date of Incorporation: 1954

Donald T. Martin, President, Treasurer

Daniel Grice, Vice President

Alfred S. Traynham, Secretary

C. L. Gillespie, Assistant Producer

B. L. Jennings, Production Co-ordinator V
Services: Complete production service 16mm
and 35mm; business and industrial films, tele-
vision commercials and films for television.
Facilities : Completely equipped sound stage
size 2,000 square feet; photographic, sound,'
art, animation, script and production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Lexington and Natural
Bridge (Natural Bridge Corp. & Lexington
Chamber of Commerce) ; The Heltzel Story
(Hetzel Steel Form & Iron Co.) -,2-5 Dialing
(C & P Telephone Co. of Virginia); High-
lights of 1956-1957 (Southern States Co-Op-
erative); Adventures in Engineering (Philip-
Morris Company).

SOUTHEASTERN

STATES

Florida
Acorn Films of New England Inc.

215 N.E. 117th St.. Miami Florida
Phone: PLaza 4-4330

George Contouris, in charge of Production

(See complete listing under Boston area)

45-

Bay State Film Productions, Inc.

707 Nicolet Avenue, Winter Park, Florida
Phone: Midway 7-3817

Eugene Bunting, Vice-President, in charge.

(See complete listing in Boston area)

FEATURE STORY PRODUCTIONS

Post Office Building, Clermont, Florida
Phone: EXeter 4-5511

Date of Organization: 1955
Rosemary Young, Owner, Producer
Calmer Koester, Chief Cameraman
Joe Sanchez, Scenario
Lucille Young, Distribution Manager
Services: Production of color, b&w 16mm
sound films, also all types of still photography
and film strips. Sales promotion, training,
educational, documentaries; travel and public
relations films. Facilities: Complete equip-
ment for above including a completely
equipped darkroom.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Florida Products Festival
(Haines City, Florida, Chamber of Com-
merce); They Moo for More (Suni-Citrus
Cattle Feed Co.) ; Port Richey Cruise-A-Cade
(Port Paradise Hotel, Crystal River, Florida) ;
Salute To All States ( Clermont, Florida, Cham-
ber of Commerce).

RAINBOW PICTURES, INC.

5711 S. Dixie Highway, S. Miami 43, Florida

Phone: MOhawk 5-3524

Date of Organization : 1948

Walter Resce, President

Ruth B. Resce, Sec.-Treas., Scripts

Frank Brodock, General Sales Manager

Willard Jones, Production Chief

Oscar Barber, Editing and Direction

Charles S. Rock, Account Supervisor

Services: 35mm, 16mm production of indus-
trial, educational and television films. Writing,
editing and supervision. Complete 35mm and
16mm color, b&w animation. Facilities-
35mm BNC Mitchell, 35mm NC Mitchell.
16mm Mitchell. 35mm Arriflex, 35mm RCA
magnetic sound; 16mm magnetic sound. Two
air-conditioned studios; complete 16 and
35mm editing services with double picture and
double track head Moviolas, both 16mm &
35mm animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: 1957 Florida Derby (Gulf-
stream Race Track); Who's Handicapped
(U. S. Air Force) ; Royal Castle; National Air-
lines (Southern Advertising Agency) ; Life's
Secrets (Dr. John Lee Baughman).

Producers Film Studios
(Jack Lieb Productions)

10281 E. Bay Harbor Drive, Miami Beach

54, Florida.
Phone: UNion 6-3009

(See complete listing under Chicago area)

SOUNDAC PRODUCTIONS, INC.

2133 N.W. 11th Avenue, Miami 37, Florida
Phone: FR 4-2655

Date of Organization: 1951

Robert D. Buchanan, President, Gen. Mgr.
Jack Schleh, Jr., Production Manager
Robert G. Biddlecom, Technical Director
Francis J. Noack, Art Director

Services: 16mm motion pictures for business,
industry, television. Complete sound record-
ing. Syndicated programs and features for
television. Complete animation service. Fa-
cilities: 16mm motion picture and sound re-
cording equipment; sound stage; editing facil-
ities; complete animation facilities; two ani-
mation cameras.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Dozen and One, North-
ern; A Dozen and One, Southern (F. S. Roys-
ter Guano Co.) ; The Earth From Outer Space;
Scratch and the Sputnick; The Prehistoric
Present; and others (Richard H. Ullman,
Inc.). TV Commercials: for Good & Plenty
Candy (Bauer & Tripp, Inc.); General Elec-
tric (Brown Agencies, Puerto Rico) ; L & M
Cigarettes (West Indies Advertising); Pan
American Airlines (J. Walter Thompson) ;

128

BUSINESS SCREEN MAGAZINE

Ideal Bread (Wm. F. Finn & Assoc.) ; Stop &
Shop Super Markets (Arnold & Company);
National Brotherhood Week (RKO Telepic-
tures, Inc.).

Van Praag Productions, Inc.

3143 Ponce de Leon Blvd., Coi-al Cables, Fla.
Phone: Highland 4-3191; TWX MM-494

Harry Walsh, Vice-President

(See complete listing in New York City area)

WORLD ACQUAINTANCE FILMS

6118 S.W. 61st Street, South Miami, Florida
Phone: MO 7-8207

Date of Organization: 1953

Arlene vonZimmerman, Oumer, President,

Executive Producer
Robert vonZimmerman, Vice-President,

Charge of Production
Jean M. McKinney, Production Assistant

Services: Travelogue specialists for steam-
ship, airlines, foreign governments and muni-
cipalities. Intimate working knowledge of 23
countries and possessions. Cultural films of
classic and artistic value. Facilities: 16mm
color and sound. New York affiliate with ex-
tensive editing, music library and recording
facilities. Art staff prepares color story-
boards for approval before shooting. Guaran-
teed distribution to 300 TV stations.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Adventure in the Sun
(West Palm Beach Chamber Commerce) ;
Highway to Cuba (West India Fruit & Steam-
ship Company) ; Ail-American Family (H. C.
Slaughter Company); Cuban Holiday (Cuban
Tourist Commission) ; Land of Eternal Spring
(Guatemalan Tourist Bureau).

WURTELE FILM PRODUCTIONS

2302 Diversified Way, Orlando, Florida
P. 0. Box 504, mailing addi-ess
Phone: GArden 2-9755

Date of Organization : 1938

Harold S. Wurtele, Oumer, Executive Prod.
Elizabeth G. Wurtele, Production Assistant
M. A. McDaniels, Jr., Production Assistant
Wynk Boulware, Art Department

Services: Producers of 16mm sound motion
I pictures — black and white and color — Com-
' mercial, educational, industrial, institutional,
I promotional and television. Facilities : Sound
i .stage, screening room, editing room, camera
I truck. Equipment: Auricon-Pro sound cam-
j era; Maurer professional camera; Cine Kodak
I special cameras ; Filmo-70 cameras ; Maurer
] 16mm recording system: magnetic film and
I tape recorders; location lighting equipment,

etc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Annual Outboard Regatta
I (Sanford Boat and Ski Club) ; Bowling Alleys
\ (United Brotherhood of Carpenters and Join-
I ers of America); Football Highlights 1957
I (University of Tampa) ; Homes for the Dis-
[ criminating (Flint Engineering, Inc.); An

Invitation to Winter Park (Chamber of Com-
I merce ) .

Georgia

4€-

Jamieson Film Company

936 West Peachtree Street, N.W.
Atlanta 9, Georgia.
Phone: TRinity 4-6625

Chester D. Gleason, Manager

(See complete listing under Dallas, Texas)

Teiepix Corporation

Whitson, Murry & Associates,

35th & Abercorn, Savannah, Georgia

Owen J. Murry and Vin Whitson, Represen-
tatives

(See complete listing in Los Angeles area)

INTERNATIONAL SOUND FILMS, INC.

26 E. Andrews Dr., N.E., Atlanta, Georgia
Phone: CEdar 7-0844

Date of Incorporation : August, 1952

George M. Kirkland, President, Treasurer,

Exec. Producer
Evelyn E. Kirkland, Vice-President
Hubert A. Janicek, Secretary
Don Nixon, Research & Script Dept.
W. Brockford Gordon, Vice-President, Pro-
duction
Ernest L. Kirkland, Sound Engineer
Sally Haimsohn, Office Manager
Jayne Lumpkin, Manager Birmingham

Office
George Enloe, Composer & Musical Director

Services : Production of 16mm color, b&w mo-
tion pictures; industrial, geographic, sales
training, educational, documentary and TV
films. Creative script department with re-
search facilities, studio or location work. Re-
cording and dubbing service for 16mm and
35mm. Facilities: Film production facili-
ties and equipment, field and studio camera
ci'ews, sound track personnel, sound studio
and fully equipped air conditioned sound stage,
music libraries, editing rooms, screening and
conference room, carpenter shop, location
trucks and portable lighting equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Land of flie Cherokee
( Georgia Dept. of Commerce ) ; Valley of
Promise (Coosa- Alabama River Improvement
Assoc. Inc.) ; Alabama, Land of Industrial Op-
portunity, Recreation Unlimited (Alabama In-
dustrial Development Board) ; Birmingham —
Youngest of the World's Great Cities (City of
Birmingham) ; The Fabrication and Distribu-
tion of Steel (O'Neal Steel, Inc.) ; East
Point's 70th Birthday (East Point, Georgia
Chamber of Commerce) ; Profit of a City,
Gateway to the Smokies (Knoxville, Tennes-
see Chamber of Commerce) ; City of Oppor-
tunity (San Antonio, Texas, Chamber of Com-
merce) ; Poultry Production in the South,
Dairying in Dixie (Security Mills, Inc.) ; The
Magnolia State (Mississippi Agricultural &
Industrial Board) ; The Dynamic Triangle —
North Kansas City, Mo. (North Kansas City,
Mo., Chamber of Commerce). TV Commer-
cials: For Republic Steel Corporation, Gads-
den, Alabama.

SOUTHEASTERN STATES

FRANK WILLARD PRODUCTIONS

3223-B Cain's Hill Place, N.W., Atlanta.

Georgia
Phone: CEdar 7-2970

Date of Organization : 1952

Frank Willard, Owner

Charlie R. Cannon, Production Manager

Lamar Tutwiler, Editor

Sam Cravitz, Sound Engineer

Facilities: 16mm edge track magnetic re-
cording, 1/4" Ampex tape recording, eleven
channel sound, center or edge track dubbing;
sound stage and lighting equipment; editing
rooms; projector interlock for post dubbing;
underwater 16mm camera; location equipment
wild or sync sound.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Ever Since Oglethorpe
(Georgia State Dept. of Commerce) ; This Is
Delta (Delta Air Lines) ; It All Adds Up
(Southern Bell Telephone Co.) ; The Big Pay-
off (Colonial Stores) ; The Face of the South
(Board of Christian Education, Presbyterian
Church in USA).

Kentucky

KENT LANE FILMS, INC.

1253 So. Third St., Louisville 3, Kentucky
Phone: Melrose 6-3911

Date of Organization : 1947

Kent Lane, President & Producer
Dorothy Ellenberg, Production Manager
Tom Mulvey, Assistant Producer
Hugh K. Miller, Director, Still Photography
Eric Wehder, Jr., Art Director

Services: Merchandising, sales promotion,
public relations and training films. Television
commercials, slidefilms, still illustrations, edi-
torial service and story boards. Facilities:
Sound stage, recording studio, art and anima-
tion department, editing rooms, interlock mag-
netic film recording and playback, 35mm and
16mm cameras, dolly, all necessary equipment
for studio or location film production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Do You Know; Clean Up
(City of Louisville) ; Duchess Paints the Toivn
(Devoe & Reynolds) ; Dust Control (American
Air Filter); Training film (Kex National
Service) .

Louisiana
COMMERCE PICTURES

525 Poudras Street, New Orleans, La.

Phone: MA 5026

Date of Incorporation: 1941

Robert Wiegand, President
Services: Motion picture production for
theatre, industry, education and television.
Facilities: 35mm and 16mm studios; lab-
oratories; film vaults; art and title depart-
ment; camera crew and lights for production
on location; theatre distribution.

(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

129

SOUTHEASTERN STATES:

Louisiana: Continued

COMMERCE PICTURES: Cont'd.
RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Automatic Voting Ma-
chine, Schoup Voting Machine ( State of Louisi-
ana) ; The Symbol of Service, The Symbol of
Quality (Rountree Olds — Cadillac Promotions
Inc.) ; Boyce Boats ( Boyce Marine Supplies) ;
Autocrat Chef ( Autocrat Foods — Arthur Ad-
vertising) ; Chinito Rice (Aubrey Williams
Advertising Inc.); World Sew-Vac Stores
(A. M. Simcock Agency).

PAN-AMERICAN FILMS

735 Poydras Street, New Orleans
Phone: J A 5-4895

Date of Organization: 1950

Frank Richard, Partner, Management
John M. LeBlanc, Partner, Production Man-
ager
Walter Rivet, Chief Photographer
Joseph LeBaron, Chief Editor
William Delgado, Manager. Film Processing

Services: Production of motion pictures,
documentary, industrial, educational. Editor-
ial services, recording and dubbing facilities.
Cutting & projection rooms. Complete 16mm
laboratory services negative-positive or re-
versal. Facilities: for the above listed serv-
ices; not itemized.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Closed Door Opens. An
Investment in Futu7-es (Department of Wel-
fare, State of Louisiana) ; One in Five
(United Fund, New Orleans) ; Operation Co-
operation (American & Foreign Power Co.
Inc.) ; 23rd Annual Sports Calendar (New
Orleans Mid-Winter Sports Association).

Tennessee

CONTINENTAL FILM

PRODUCTIONS CORP.

539 Vine Street, Chattanooga, Tennessee
Phone: AMherst 7-4302

Date of Incorporation : 1953

James E. Webster, Pres. & Exec. Producer

Gene A. Carr, Vice-Pres. & Exec. Director

H. L. Thatcher, Treasurer

Thomas Crutchfield, Secretary

Harold M. Walker, Dir. Art & Animation

Services: 16 and 35mm color and black and
white, live and animated motion pictures;
sound slidefilms : and industrial sales, sales
and personnel training, documentary, public
relations, medical, educational, and TV films.
Producers also of FilmoRama productions
(16mm version of Cinemascope), color stills
for display, and Stereo presentations. Facili-
ties: Production facilities, including 16 and
35mm cameras, sound stage and recording
rooms, mobile location unit, synchronous re-
corders, single system cameras, FilmoRama
lenses, over 125,000 watts of lighting equip-
ment, and complete art and animation depart-
ment with Oxberry animation stand. Perma-
nent creative staff — writers, directors,
cameramen, editors, artists, sound engineers,
and musical director.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Progress Report 1957
( Bowaters Southern Paper Corp. ) ; Change of
Pace (Fontana Village, N. C.j ; Slidefilms:
Superspun Story (Combustion Engineering,
Inc.); Operation Giant Step (Mead Johnson
Company — Pablum Products) ; There IS a Dif-
ference ( General Electric Company ) ; TV
Commercials: For Hesmer Foods, American
National Bank & Trust Company, Lay Meat
Products, Spra-Kill, Fleetwood Coffee, White
Lily Flour.

FOTOVOX, INC.

1447 Union Avenue, Memphis 4, Tenn.
Phone: BRoadway 5-3192

Date of Organization: 1951
Date of Incorporation : 1955

Elston Leonard, Jr., President
Peter Harkins, Vice-President
F. M. Leonard, Secretary, Treasurer

Services: Research, scripting and production
of motion pictures, slidefilms and special pre-
sentations for business and industry; adver-
tising, public relations, education, religion,
training and entertainment. Television com-
mercials and series productions. Studio or
location. Animation, live-action, documentary.
Sub-contracting for other producers. Foi'eign
production crew. FACILITIES : Drive-in sound
stage 50 x 75, second stage 18 x 30; theater
with projection room equipped for intei'lock
screening; standing sets and scene dock; prop
room; construction shop; talent file; art and
animation department; 4 editing rooms. Mo-
viola equipped; 5 magnetic channels and
mixer, Stancil-Hoffman recorder and dum-
mies; portable sync recorder; limiter ampli-
fier, equalizers; sound effects library and 4
music libraries; Mitchell, Auricon and Cine
Special camera equipment; multicam remote
control; hydraulic Crab dolly; Telefunken and
EV microphones; Mole-Richardson mike boom

and perambulator; M-R and McAlister light-|
ing equipment; grip equipment and sun re-
flectors; small background projection screen;
still equipment, 35mm, 2^4 x 214. 4x5 and
8 X 10.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Little Rock Case
(Southwestern Bell Telephone Company);
Little Man in the Black Suit, One Vote Worth
Millions, This Land Is Ours, A Trojan Horse
(Campaign for the 48 States). TV Commer-
cials : for Freeman-Kat's engine heater. Five
Star Manufacturing Company, Birmingham
Paper Company (Keegan Advertising Agen-
cy) ; Shainberg's Black & White Stores, Union
Planters National Bank (Lake, Spiro, Sher-
man, Inc.); Blue Cross, Blue Shield (Frank
Wills Company) ; TV Super Log.

SAM ORLEANS PRODUCTIONS

211 W. Cumberland Ave., Knoxville 15,

Tenn.
Phones: 3-8098 and 7-6742
Branch: 550 Fifth Avenue, N.Y.C., N.Y.
Phone: ENright 9-2002. Editorial De-
partment: Pathe Bldg., 105 E. 106th St.,
N.Y.C., N.Y.
Date of Incorporation : 1946
Sam P. Orleans, Executive Producer
Lawrence Mollot, Associate Producer
Services: Public relations, training, surgical
and medical films; television films; slidefilms,
documentary films. Producer of TV series:
Rural America Review. FACILITIES: Studios,
production equipment; cutting rooms (New
York and Knoxville) ; portable synchronous
tape recorder. Projection and recording room.
Transportation equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: This Is T.V.A. (Tennessee
Valley Authority); Deep Sea Survival (U.S.
Air Force) ; Radiac Equipment, Nos. 1 and 2
(U.S. Navy); To Keep Them Well (National
Health Council) ; Common Heritage (Tennes-
see State Librarv & Ai-chives).

EAST CENTRAL STATES

Indiana

Alien, Gordon, Schroeppel & Redlich, Inc.

1835 South Calhoun, Fort Wayne, Indiana
Robert G. Cecka, Vice President
(See complete listing in Chicago area)

FRINK FILM STUDIO

1414 Thornton Street, Elkhart, Indiana

Phone: 3-0503

Date of Organization: 1950

Maurice Frink, Jr., Owner
Services: Sound motion pictures and film-
strips, color and b&w; TV commercials. Fa-
cilities: Sound stage, animation, 16mm cam-
eras; double-system magnetic sound recording;
magnetic film and tape; dubbing, mixing, ed-
iting; script writing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Striking Facts About
Lightening (Independent Protection Co.);
Yours Is the Hand That Helps (United Fund,
Elkhart County) ; Color Clues for Better Liv-
ing, 1957 revision (O'Brien Paint Co.) ; The
Inside Story, 1957 revision (Stewart Coach

Co.). Slidefilms: Speedclene (Bendix Prod-
ucts Div., Bendix Aviation) ; 1957 Instrument
Line ( C. G. Conn) ; Bendix Power Brake avd
Carburetor (Bendix); and for Penn Controls.
TV Commercials: Shurfine Foods, Zephyr
Gasoline ( Norman Navan Advertising Agen-
cy). Television Slides: series for MacDon-
ald Cook Advertising Agency.

GALBREATH PICTURES, INC.

2905 Fairfield Avenue, Fort Wayne, Indiana

Phone: Harrison 4147

Date of Organization : 1942

Branch: 141 West Jackson Blvd., Chicago 4.

Phone : HArrison 7-7447. Clyde L. Krebs,

Jr., Manager
Richard E. Galbreath, President
Clyde L. Krebs, Jr., Vice-President
E. W. Gaughan, Executive Vice-President
John D. Shoaff, Secretary-Treasurer
Guy Fitzsimmons, Production Manager
Claude Cole, Photographic Director
Allen C. Moore, Mgr., Recording Dept.
Wallace Swander, Set, Carpenter Dept.

[LISTING CONTINUES ON FOLLOWING PAGE)

BUSINESS SCREEN MAGAZINE

"When brightness range is extreme

and good color quality is a must, there's only one film that really
knowledgeable cinematographers turn to. It's 16mm Anscochrome
Professional Camera Film Type 242. This new and exciting emulsion
was specifically designed to produce low contrast color positives
with the ultimate in print-through characteristics.

Actually, tests have proven that pictures shot on Type 242
(indoors or out) and printed on Ansco Type 238 Color Duplicating
film have superior color rendition in reds and fiesh tones, exhibit-
ing overall quality that is the finest ever attained on a multilas er
color emulsion.

Test it. You will see the difference where it counts ... in the
screen image! Ansco, Binghamton, New York. A Division of
General Aniline and Film Corp.

TECHNICAL

DATA

Anscochrome Professional Camera |

Film Type

242

EXPOSURE INDEX 10 3200K tun

gsten illu-

mination. 8

daylight w

th 83 filte

FILTER RECOMMENDATIONS

Light source

Filter for light Filter

(or camera

3200K

none

Photoflood Ion

nps none

81A

■•CP" lamps

(3350K)

none

8IA

Carbon Arcs

Brigho

I) Y-1

M.R. TYPE 40

40AmpereDuArc Florent

Gloss

Daylight

None

AVAILABILITY I6mm x

100, 200

400 and

1200 foot 1

engths

Ans^

Type 21A

3TH ANNUAL PRODUCTION REVIEW

EAST CENTRAL: INDIANA

GALBREATH PICTURES: Cont'd.

Services: Public relations, sales, industrial
and training motion pictures; sound slide-
films; still illustrations; custom and pack-
age television programs and commercials, ani-
mations. Facilities: Mitchell cameras (.35
and 16mm) and 200,000 watt lighting equip-
ment, synchronous sound and RCA re-record-
ing equipment; sound stages; laboratory;
printing; editing and projection rooms; music
library; carpenter shop; permanent creative
staff; animation camera and stand: locatioi^
equipment caravan, including 50,000 watt
Diesel generator.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Homen for a Growhuj
America (National Homes Corporation);
Marvelous Milk ( National Dairy Council ) ;
Everybody Knows ( Borg-Warner ) ; Return to
Elegance (Dunbar Furniture Corporation);
Apples for the Teacher, revision (Phillips
Petroleum Corporation ) .

Metropolitan Detroit Area

FLOREZ INCORPORATED

815 Bates Street, Detroit 26, Michigan
Phone : WOodward 2-4920
Sound Studio: 25305 John R Road, Madison
Heights

Date of Organization: 1931

Genaro A. Florez, President, Cliainnan. of

the Board
Paul A. Kelcourse, Treasurer, General Mgr.
Hans A. Erne, Vice-Pres., Secretary
J. Raymond Cooper, Vice-Prcs., Prod. Mgr.
.John H. Kleene, Vice-Pres., Creative Dir.
Robert W. Keller, Editorial Manager
Thomas E. Smith, Business Manager
Clark E. Pardee, .Jr., Coordinator, Client

Services
Harry R. Roehrig, Manager, Visual Presen-
tation Div.
Herbert E. Ihrig, Staff Consultant,

Manpower Development
Ernest D. Nathan, Staff Consultant,

Program Planning
Clark E. Broderick, Ray M. Belding, .John

N. Kirkwood, B. H. Priehs, .Account E.vec-

utives

Services: Complete sales training organiza-
tion, staffed to analyze training, manpower
development problems; consultation, planning
service, creating, producing programs to fit
needs. Plan, write, visualize and produce
meetings, conferences; specialized staff guid-
ance for conference leadership, presentation
techniques. Create and produce presentations
from desktop visuals to national conventions
using live talent, closed-circuit TV, motion
pictures, .sound slidefilms, Cellomatic projec-
tion, manuals, printed materials. Plan and
produce Video-graph (flannelboard ) presenta-
tions, Vu-Graph (overhead projection) ; Cello-
matic front, rear-projection programs. Fran-
chised suppliers of Cellomatic equipment,
trained projectionists (Michigan & Ohio).

Stock and supply Videograph equipment, ac-
cessories. Facilities: Six-story main building,
equipped and staffed for: research, planning,
writing, editing, all media; layout, art, illus-
tration, technical rendering; motion picture
photography, 16mm or 35mm, sound or silent
black-and-white or color; still photography,
glamour shots, selling scenes, technical illus-
trations, exploded views; photographic labora-
tories, developing, printing, enlarging, copy-
ing, color duping and processing. Preparation
and production of transparencies and special
effects for Cellomatic and overhead projection;
Ozalid reproduction, slidefilm animation; ar-
rangements for typesetting, letterpress print-
ing, offset lithography, silk screening, gra-
vure; film titles. Madison Heights sound
studio, 4000 sq. ft. completely equipped. Mit-
chell camera equipment. Reeves magnetic
sync sound.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Meet the E.rperts (AC
Spark Plug Division, General Motors Corpora-
tion ) ; The Power of Participation (Sinclair
Refining Company) ; Your Caddie, Sir (West-
ern Gold Association). Slidefilms: The Best
of Both (American Motors Corporation ) ; The
Priceless Ingredient (Cadillac Motor Car Divi-
sion, General Motors) ; A Call Is What You
Make It (Detroit Controls Corporation); The
Best Seat in the Hou.se (C. F. Church Division,
American-Standard) ; Fundamentals of Lubri-
cation (Sinclair Refining Company).

FILM ASSOCIATES OF MICHIGAN, INC.

4815 Cabot Avenue, Detroit 10, Michigan
Phone: LUzon 2-6200

Date of Organization : 1947

W. B. Chase, President & Treasurer
Paul H. Croll, Secretary
Robert L. Crawford, Production Manager
Grover F. Seyfried, Production Manager

Services: Producers of motion pictures and
slidefilms for public relations, sales promotion,
industrial training and special purposes. Also
available: production planning, supervision or
film counseling. Facilities: Acoustically-
treated studio; cutting rooms, Maurer and
Auricon cameras ; Reevesound recorders and
dubbers; complete vehicle-mounted location
facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Styrofoam Low Temper-
ature Movie, Penta (Dow Chemical Com-
pany); Reducing Windshield Worries (Shat-
terproof Glass Corp. ) ; Roll In Universal Light-
ing (Bulldog Electric); In Tune With the
Times (American Motors Corporation).

HENNING & CHEADLE, INC.

lOGO West Fort Street, Detroit 26, Michigan
Phone: WOodward 1-7688

Date of Incorporation: 1945

Branch: Chicago, 1140 S. Michigan Ave.,
Wabash 2-0570, F. E. Harrold. Produc-
tion, editorial and distribution services.
L. A. Henning, President
George R. Cheadle, Vice-President
Louis Manos, Production Manager

Services: VisualCast presentations; sounq
slidefilms; motion pictures, literature; cor
plete programs. Facilities: Equipment an^
staff for black and white, Ektachrome anfl
color separation, including studio, cameral
lighting, etc.

RECENT PRODUCTIONS AND SPONSOR!

Slidefilms: Meet the Champ (General ElecJ
trie Co.); Packaging With A Purpose (Geni
eral Foods Co.); Competition Rears Its Ugl%
Head ( Ford Motor Company ) ; Replacing Ed-
sel Windshield (Pittsburgh Plate Glass Co.);
The "Eyes" Have It (Diamond Crystal Sail
Co.).

HAIG & PATTERSON, INC.

15 E. Bethune Avenue, Detroit 2, Michigan
Phone: TRinity 3-0283

Date of Organization : 1937

Branch: Dayton 2, Ohio, 131 N. Ludlow St.,
BAldwin 3-9321,

J. T. Patterson, Chairman of the Board
Earl E. Seielstad, President
C. W. Hinz, Vice-President, Secretary
J. M. Saunders, Vice-President, Editorial

Services: Industrial sound slidefilms, motion
pictures, meeting guides, instruction manuals
and lecture charts. Facilities : Complete film
studio, permanently staffed with writers, art-
ists, photographers and technicians.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Generation 5, An Engi-
neering Report on Coal Cutting Tools (Metal- *
lurgical Products Division, General Electric
Company) ; David's Journey Back (The Fund
for Crippling Diseases) ; Made for the Earth
(Price Brothers Company) ; Training for To-
morrow (R. K. LeBlond Machine Tool Com-
pany) ; The Miracle of Electronics (National
Cash Register Company). Slidefilms: The
Fifth Echelon of Accuracy (The Shefliekl Cor-
poration) ; For the Ma.vimum in Frying,
Straighten Up and Fry Right (Procter &
Gamble Company) ; Capside Training Course
( L. M. Berry & Company) ; Round Table \
Series,. The Final Touch (Cadillac Motor Car !
Division).

HAFORD KERBAWY & COMPANY

554 Buhl Building, Detroit 26, Michigan
Phone: WOodward 3-0201

Date of Organization: 1956

Haford Kerbawy, Producer

Lester T. Davis, Jr., Business Manager

Victor F. Radcliffe, Account Executive

Services : Producers of motion pictures, stage
shows and closed-circuit telecasts for industry.
Facilities: None owned. Associated studios
in New York, Cleveland, Detroit and Los An-
geles.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Why I Married Mabel,
Package for Peggy, G-2 (American Stand-
ard); Practical Dreamer (U.S. Steel Corp.);
Dodge Dealer Fifth Forum ( Dodge Division) ;
Golden Moments, film and management con-
ference (AC Spark Plug). Closed-Circuit
Telecast: Edsel Meeting to 24 Cities ( Edsel
Division, Ford Motor Company).

BUSINESS SCREEN MAGAZINE

THE JAM HANDY ORGANIZATION, INC.

2821 East Grand Blvd., Detroit 11, Michigan

Phone: TRinity 5-2450

Date of Organization: 1917

Jamison Handy, President

Oliver Horn, Executive Vice-President

Everett F. Schafer, V. P., Service Devel.

George B. Finch, Vice-Pres., Sales Devel.

John A. Campbell, V. P., Govt. Contracts

William G. Luther, Vice-President, Contact

Avery W. Kinney, Secretary

Allan E. Gedelman, Treasurer

BRANCH OFFICES

New York : 1775 Broadway, New York 19,
N.Y. Phone: JUdson 2-4060. W. J.
Riley, in charge.

Chicago: 230 N. Michigan Avenue, Chicago
1, Illinois. Phone : STate 2-6757. Harold
Dash, in charge.

Hollywood: 1402 N. Ridgewood Place, Holly-
wood 28, California. Phone: Hollywood
3-2321. Thomas G. Johnstone, in charge.

Services: Motion picture production: commer-
cial, industrial and sales promotion ; personnel,
customer relations and public relations ; minute
movies ; three-minute screen advertisements ;
sponsored shorts ; safety, educational, health
films: television commercials, theatrical and
non-theatrical distribution service. Filmstrip
and slide film production: commercial, indus-
trial, sales training and shop training, cus-
tomer relations and public relations ; merchan-
dising; training; cartoon. Glass slides, trans-
parencies, slide racks, opaque materials.
Meetings assistance: staging and projection
service, convention programs, live shows. Fa-
cilities: Complete studio. Sound stage, re-
cording, set construction, direction, casting,
scene design, mock ups, miniature, stage man-
agement, field reconnaissance, animation stu-
dios, music direction and orchestra, rear pi'o-
jection, prop department, speech and acting
coaching, slidefilm studio, film processing lab-
oratories, art department, location equipment,
creative staff. Projection equipment sales and
service. Special devices: suitcase projectors.
Shopper Stoppers, continuous loop projection,
projectors, synthetic training devices.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Challenge (United
States Marine Corps) ; That's What They Say
(Chevrolet Motor Division); Another Fram
First (Fram Corporation); Spicer Synchro-
Master Twelve (Dana Corporation) ; Service
Beyond (Motors Insurance Corporation) ;
Navy Wings of Gold (U.S. Navy) ; Dealer to
Dealer (General Motors Acceptance Corpora-
tion); Opening the Sale ( Dartnell Corpora-
tion) ; U.S. Royal Master Tires Takes to the
Air (United States Rubber) ; Treatment of
Edema in Congestive Heart Failure (G. B.
Searle) ; New Dimensions in Sownd (RCA
Victor) ; The Production of U.S.S. Steel
Sheets (U.S. Steel); The Time of Your Life
(Oldsmobile Division of General Motors) ; The
Mail-Flo System (U.S. Post Office); The Na-
tional Post-Tronic ( National Cash Register
Company) ; The Underground Story of Nat-
ural Gas (Columbia Gas Company). Slide-
films: The Curious Case of the Missing
Benefits. Tweeter, Woofer and Wow (Radio

Corporation of America) ; The Day Nei-o
Burned (Buick Motor Divi.sion, GMC) ; Alli-
son Power with a Lockheed Electra (Allison
Division of General Motors ) ; Better Than
Gold (Beryllium Corporation) ; What the Cus-
tomer Wants (Oldsmobile Division of General
Motors); What Do You Do? (The Hoover
Company); A Salesman's Best Friend ( Pon-
tiac Motor Division, General Motors) ; 20,000
Volts Under tlie Hood ( Delco-Remy ) . SCHOOL
Service Slidekilms: The Battle for Liberty,
Asiatic Lands and People, Growth of the
United States, Famous Americans, People and
Goods Travel, Autumn is Here, Insects Around
Us.

INSTRUCTIONAL ARTS, INC.

16210 Meyers Road, Detroit 35, Michigan
Phone: UNiversity 2-3932

Date of Organization : 1946

Nicholas J. Beck, President

James W. Atkinson, Vice-Pres. & Treas.

Harry B. Rottiers, Secretary

Services : creative and production staff for
slidefilms, motion pictures, slides, instructional
manuals, catalogs, artwork and photography.
Audio-visual equipment sales. FACILITIES: art
department, 40' x 50' photographic stage.
Equipment for still and motion photography;
16 and 35mm animation stand; recording
studio ; hot press title department ; still lab-
oratories.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Breakthrough (Ralston-
Purina Company). Slidefilms: Parts In-
ventory Control, Torqmatic Transmission, Air
Suspension (GMC Truck and Coach Division) ;
The 1958 Kelvinator Air Conditioner (Ameri-
can Motoi's Corporation) and others.

MPO Productions, Inc.

6560 Ca.ss Avenue, Detroit 2, Michigan
Ross M. Sutherland, Sales Manager
(See complete listing in New York area)

4C-

REGAN FILM PRODUCTIONS, INC.

19730 Ralston, Detroit 3, Michigan
Phone: TUlsa 3-4334

Date of Organization : July, 1950

Lawrence M. Regan, President

Warren Hart, Vice-Pres., Charge Production

Services: Complete programs for training,
sales promotion, public relations and educa-
tion, including sound motion pictures, sound
slidefilms. printed materials, stage presenta-
tions and TV spots. Facilities: Studio de-
signed and built for sound filming (1955).
Sound stage 4,000 sq. ft. Still photography
stage, laboratory, art studio, magnetic record-
ing, 35mm & 16mm cameras, cutting and
screening rooms.

RECENT PRODUCTIONS AND SPONSORS

Action. Edsel in Action, E.vecutives, Product
Motion Pictures: This Is the Edsel, Style in
Development, Advertising, Once in a Lifetime
(Edsel, Ford Motor Company). Slidefilms:
Getting a Head Start, This Is the Edsel, 1958

Af cm M%- 4f rn

EAST CENTRAL

Metropolitan Detroit Area

Advertising (Edsel, Ford Motor Company) ;
The Silvertown 125 Tubeless Tire, The Life-
saver Silvertown Tubeless Tire, 1957 Fall Staff
Meeting, Dealer Finance Plans, Good Meeting
Procedures (B. F. Goodrich Company); Com-
ing Our Way ( Wyandotte Chemical ) ; Do It
Right, Quiz Skits series I and II (Lincoln-
Mercury). TV Commercial: For Gro-Pup
(Kellogg Sales Company ) . Live Show : Once
In a Lifetime — product announcement (Edsel,
Ford Motor Company ) .

ROSS ROY, INC.

2751 E. Jefferson, Detroit 7, Michigan
Phone: LOrain 7-3900

Date of Organization: 1926

Branch Ofl[ices: 214 E. 31st Street, New
York 16, N.Y. Phone: MUrray Hill 5-1440
J. A. Roche, Manager. 1680 N. Vine,
Hollywood 28, Calif. Phone: HOllywood
9-6263. Joseph G. Mohl, Vice-President,
in charge. Also Ross Roy of Canada, Ltd.,
Windsor, Ont.

Ross Roy, President

T. G. McCormick, Executive Vice-President

C. F. Sullivan, Vice-Pres., Acc't Supvr.

Robert R. Roy, Asst. to President

W. H. Gerstenberger, Vice-Pres., Acc't
Supvr.

W. W. Shaul, Vice-Pres., Acc't Supvr.

J. W. Hutton Vice-Pres., Art Director

J. B. Gray, Vice-Pres., Editorial

K. S. Loring, Vice-Pres., Dir. Product Anal-
ysis

M. G. Vaughn, Vice-Pres., Business Devel-
opment

R. S. Freeman, Mgr., Radio & TV Dept.

R. E. Riordan, Research Director

Services: facilities for creation and produc-
tion of sound slidefilms, motion nictures. live
meetings or shows; closed-circuit TV meet-
ings, and corollary materials. Facilities: per-
manent staff of copywriters, product and mar-
ket research men. creative and mechanical
artists, photographers: studio and darkroom.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: McCahill Tests the 1958
Chrysler & the 1958 Imperial (Chrysler Div.,
Chrysler Corporation) ; You're on the Test
Track (DeSoto Division, Chrysler Corpora-
tion) ; The Story of Torsion-Aire (Chrvsler
Corporation). Slidefilms: Minit Heat-New,
Hot & E.rclusive (Stewart-Warner Corpora-
tion, South Wind Div.) ; From Dark to Dawn
(Chrysler Corporation of Canada, Ltd.) ; Put-
ting the Deal on Wheels (Chrysler Corpora-
tion, Sales Training Dept.) ; E.rtra Great
News (Dodge Division, Chrvsler Corpora-
tion) ; Plymouth Leads the Way (Plymouth
Division, Chrysler Corporation").

Van Praag Productions, Inc.

2.301 Dime Building, Detroit 26. Mich.
Phone: WOodward 2-4896; TWX DE-161
Fred F. Frink, General Manager
( See complete listing in New York City area '

ITH ANNUAL PRODUCTION REVIEW

EAST CENTRAL: DETROIT AREA

VIDEO FILMS

1004 E. Jefferson Ave., Detroit 7, Mich.
Phone : WOodward 2-3400

Date of Organization: 1947

Clifford Hanna, Partner
William R. Witherell. Jr., Partner
Gary F. Galbraith, Photographic Dept.
Robert G. Kirkpatrick, Editing Dept.
William E. Lane. Production Manager
Henry Mengeringhausen, Sound Department
Sandra Weber, Distribution

Services: public relations, sales and training
films; television commercials, color & b&w;
animation or live. Editing and recording serv-
ices for industrial clients. Facilities: sound
studio 40' X 25'; Maurer, Cine-Special and 3
Bell & Howell cameras. Animation stand.
Stancil-Hoffman, Magnecorder studio record-
ers. Rek-0-Cut turntables; Capitol music li-
brary. Three editing rooms; screening room
with interlock facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Huck (Huck Manufactur-
ing Company) ; Enrico Fermi Progress Report
#2 (Detroit Edison Company); Redwing
Hockeii Highlights ( Stroh Brewery Com-
pany) ; Dust Off Your Goggles. Clear the Run-
way (Monroe Auto Equipment Company);
Silicone Protectors ( Dow Corning Corpora-
tion; Regional Sales Reports (2) (American
Motors). TV Commercials: For numerous
clients in 1957.

Wilding Picture Productions, Inc.

4925 Cadieux Road, Detroit, Michigan
Phone: TUxedo 2-3740

Dean Coffin, Vice-President, in charge

(See complete listing under Chicago area)

East Lansing, Michigan

CAPITAL FILIM SERVICE

224 Abbott Road, E. Lansing. Michigan
Phone: 2-3544

Date of Organization: 1942

James Robert Hunter, Owner
Joseph E. Ceterski, Business Manager
Services: Ifimm color, black and white proc-
essing and printing; sound recording; photog-
raphy; editing; animation: TV commercials;
radio tran.scriptions; kine.scoping and com-
plete script to .screen productions. Facili-
ties: Sound studio, projection room, editing
rooms, art room, color and black and white
processing labs, printing labs, shipping and
receiving room. All types of motion picture
equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Greenland i'.)->7 ( Sipre,
Corps of Engineers); African Trophies
(Williams GunSight Company) ; Gunner Prog-
ress (Gunner Mines, Ltd.) ; The Truth About
Fluoridation (Michigan Dental Association);
Preview at the Proving Grounds (Motor
Wheel).

OHIO CITIES: Cincinnati

K & S FILMS INC.

5819 Wooster Pike, Cincinnati 27, Ohio
Phone: BRamble 1-3700

Date of Organization: 1948
Jack R. Rabius, President
S. Harry Wilmink, Vice President
Roma L Rabius, Secretary-Treasurer
O. Ross Bellamy, Executive Producer
Peggy Zach, Creative Director
John Hamill, Art Director

Services: Specializing in industrial motion
pictures, sales training films, sound slidefilms,
animated and live TV commercials. Facili-
ties: 2400 sq. ft. production studio, 1200 sq.
ft. sound recording studio, 16mm Synchro-
nous sound recording equipment, V4" Ampex
tape recording equipment, art & animation de-
partment, complete editing facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Mr. Zesta & His Toy Train
(Strietmaiin Bi.scuit Co.) ; Spirit of the Times
( Cincinnati Times-Star) ; Don^t Sell Me Win-
dow Shades (Clopay Corp.) ; Fashion in Food;
Kahn College for Weiners (Kahn Packing
Company) ; TV Interference (Crosley Corp.
Div. of Avco). TV Commercials: For Ash-
land Oil, Kahn Packing Company, H. H. Meyer
Packing Company, Hudepohl Brewing Com-
pany, and Globe-Wernicke Company.

LASKY FILM PRODUCTIONS, INC.

3705 Lonsdale Street, Cincinnati 27, Ohio
Phone: BRamble 1-5833

Date of Organization: 19.39

Date of Incorporation: 1956

Max Lasky, President, Executive Producer

Daniel P. Geeding, Vice President, Sales

Elizabeth Peters, Secretary & Treasurer,

Prod. Assist.
Marc Siegel, Script Supervisor
Jack A. Robertson, Production Manager
Services: Producers of motion pictures for
industry and television. Specialists in color
photography. Facilities: Completely equipped
sound studio and mobile unit for 35mm and
16mm production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Better Way; Under
These Stars (Procter & Gamble Company);
The Day They Came to Tolliver Street (Bald-
win Piano Company) ; The Filter Flo Story
(General Electric Company); Family Album
(Cincinnati Milling Machine Co.); A Form
of Perfection (The Cincinnati Shaper Com-
pany).

OLYMPUS FILM PRODUCTIONS, INC.

2222 Chickasaw Street, Cincinnati 19, Ohio

Phone: Parkway 1-2184

Date of Organization: 1948

James B. Hill, President

Margaret J. Bolger, Secretary & Treasurer

Services: Motion pictures: industrial; person-
nel, customer, and public relations; sales train-
ing; fund raising; educational, medical,
safety; documentaries. Sound .slidefilms: sales
and job training; commercial; educational.

Script writing and production consultation.
Facilities: Creative staff: complete studio:
4500 sq. ft. sound stage;. 45,000 watts studio
or location lighting; Maurer cameras; com-
plete sound recording; editing facilities; ani-
mation studio; set construction; complete fa-
cilities for food storage and preparation and
two permanent kitchen sets.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Qjiiet Crowd (Procter
& Gamble) ; Cover Story; The Night of Octo-
ber .31st; The Man Who Walked Through Wall<:
(The Kroger Company) ; Success Story
(United Appeal Campaign Committee).

MGM-TV, Division of Loew's, Inc.

1625 Central Parkway Blvd., Cincinnati,
Ohio

Arthur Breider, in charge.

(See complete listing under New York City)

Wilding Picture Productions, inc.

617 Vine Street, Cincinnati, Ohio
Phone : GArfield 1-0477

R. L. McMillan, District Manager

Cleveland, Ohio Area

CINECRAFT PRODUCTIONS, INC.

2515 Franklin Blvd., Cleveland 13, Ohio
Phone: SUperior 1-2300

Date of Organization: 1937

Ray Culley, President

Paul Culley, Production Manager

Donald L. Mitchell, Comptroller

Services: Complete motion picture production,
sound slidefilm production, convention and
lecture material, television commercials and
television shows, multi-camera shooting.
Facilities: 4800 sq. ft. sound stage; record-
ing studio; RCA sound system; 35mm and
16mm Mitchell cameras; Teleprompter; art
department and animation studio. Complete
location shooting equipment, 150 KVA light-
ing generator truck, portable sound.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Place in the Sun ( Libbey-
Owens-Ford Glass Company) ; Get a Line on
Transformers ( Westinghouse Electric Corpo-
ration). Slidefilms: The Three of Us (Alum-
inum Company of America) ; The Otiier Fel-
low (World Insurance Company). FILMED
Television Programs: The Ohio Story, 143
shows ( Ohio Bell Telephone Company ) .

Wilding Picture Productions, Inc.

1010 Euclid Building, Cleveland. Ohio
Phone: TOwer 1-6440

Larry Young, District Manager

(See complete listing under Chicago area)

(LISTING CONTINUES ON FOLLOWING PAGE)

B U .S I N E S S SCREEN M A (i .\ Z I N E

KODAK SOLVES

ANOTHER PROJECTOR

WEAR PROBLEM

New Kodak Pageant 16mm Sound Projector, Type II, adds
new wearproof pulldown tooth to other long-life features:

Five years ago, Kodak made the
first in a series of important 16mm
motion picture projector innova-
tions . . . permanent pre-htbricatioii.
Since then, you've never had to oil
a Pageant, never had to worry
about improper oiling, or having
one run dry. Solved: the most
common source of projector trou-
ble. Ended: the threat of poor
presentations because of projector
failures caused by improper lu-
brication.

Now, Kodak introduces another
Pageant long-life feature ... a new

material for the pulldown arm that
moves the film — a tooth that's
virtually wearproof. Of tungsten
carbide, this new tooth withstands
indefinitely the relentless wear of
daily use. (See magnified photo at
right.)

Other NEW features of the
Pageant, Type II, are 1200-watt
lamp capacity and universally ap-
proved 3-wire power cord. Write
for all the facts, illustrated in
Kodak's 6-page catalog on Pag-
eant Projectors.

For AUDITORIUM use, longer throws, hard-
to-dorken rooms, NEW 1200-wott lamp
capacity gives 16% more screen brilliance
than projectors limited to 1000-watt output.

NEW Kodak Pageant Sound Projector, Type II, has 8-inch speaker in
baffled enclosure . . . 15-watt amplifier . . . sets up easily with folding
reel arms and belts attached.

MUNICIPAL electrical codes calling for
ground wire are satisfied by new 3-wire
power cord. Cord has adapter for 2-wire
outlets also.

EASTMAN KODAK COMPANY,
Dept.V-8, Rochester 4, N.Y.

^"^Z^.

Magnil'ied phofo of the new turgsten carbide
tooth of the Pageant Projector pulldown tested
over 2,000 hours. Tooth shows only slight polish-
ing — no grooving or flattening.

©dial

TRADE-MARK

8TH ANNUAL PRODUCTION REVIEW

135

KEEP FILMS
SAFE!

PRODUCTS CORP.

250 West 57th Street
New York 19, New York

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EAST CENTRAL: OHIO CITIES

EDWARD FEIL PRODUCTIONS

1514 Prospect Avenue, Cleveland 15
Phone: PRospect 1-0655

Date of Organization: 1953

Edward R. Feil, Executive Producer

Services: Production of industrial, institu-
tional sales, public relations and promotion
films; television commercials, live and ani-
mated. Facilities: Scripts, camera, editing,
and sound recording available for location or
studio production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Automatic Radial Draw
Former & Tangent Bending, High Speed Roll
Former (The Cyril Bath Company): With
Heart to God and Hand to Man ( The Salvation
Army of Greater Cleveland); Recreation in
Our Town (Recreation Department, Euclid,
Ohio); A College Meets a Challenge ( Fenn
College). TV Commercials: For Thistle-
Down & Cranwood Race Tracks (Gerst, Syl-
vester & Walsh Inc.) ; Gold Bond Beer, Mer-
cury Dealers of Cleveland (Wyse Advertis-
ing Agency) ; White Sewing Machine Corpora-
tion (Fuller & Smith & Ro.ss, Inc.); Gray
Drug Stores, Inc., Ohio Bell Telephone Com-
pany Yellow Pages (McCann Erickson, Inc.)

INDUSTRIAL MOTION PICTURES, INC.

1706 East 38th Street, Cleveland 14, Ohio
Phone: EXpress 1-3432

Date of Organization: 1945

A. P. MacDermott, President-Treasurer

D. E. MacDermott, Secretary

E. B. Meyers, Production Matiager

J. L. Micuch, Director of Photography
Services: Motion pictures, slidefilms, slides,
stills; sound recording, script. Specialists in
location work for heavy industry. FACILITIES :
Station wagon with portable generator; 2
sound stages, lighting; studio cameras; 5-
channel 16mm and V4" tape recording; sound
recording equipment; Arriflex & Auricon cam-
eras. Editing and animation depts.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Neiv Face for Casey
(Special Transportation Committee Ohio As-
soc, of Railroads); The Wean Flying Press
( The Wean Equipment Corp. ) ; The Big T Try
(The H. 0. Gillis Co.) ; Memo to the Winning
Contractor; Iron Ore Stockpiling (Euclid Di-
vision, General Motors Corp.).

Roland Reed Productions

2307 Chester Ave., Cleveland, Ohio
George Oliva Jr., Vice-President
(See complete listing under Los Angeles area)

Riviera Productions

566 Birch Drive, Cleveland 23, Ohio
Phone: REdwood 1-6076

Pat Rancati, Eastonn Represe7itative

(See complete listing under Los Angeles area)

Akron, Ohio

< CHARLES MAYER STUDIOS, INC.

Bowery at Center Street, Akron 8, Ohio
Phone: JEfferson 5-6121

Date of Organization : 1934

C. W. Mayer, Sr., Chairman of the Board

C. W. Mayer, Jr., President

M. M. Barton, Secretary

George Peacock, Comptroller

Vic Wysotzki, Chief Camera Man, Still Dept.

Charles Koza, Script Department

Services : Scripts, research, production of mo-
tion pictures and sound slide films, filmstrips,
animation, slides of all types, merchandising
displays and exhibits, printing and binding,
manufacturers of ring binders and sample
cases. Facilities: Three Audio Visual plants
with latest equipment for production of all
types of meeting materials.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: 25 recruiting films (U.S. Air
Force) ; It's Time for More Profits— The UR
Way (Universal Rundle Corporation); 1958
Service Developments Clinic (Socony Mobil
Oil Company) ; Selecting Successful Dealers
(Cities Service Oil Company) ; Selling Truck
Tires (Kelly-Springfield Tire Company).

Dayton, Ohio

FILM ASSOCIATES, INC.

4600 So. Dixie Highway, Dayton 39
Phone: AXminster 3-2164

Date of Organization : 1937
Date of Incorporation: 1946

E. Raymond Am, President-Treasurer
Mildred G. Am, Vice-President
Clement V. Jacobs, Secretary
Edward R. Lang, General Manager
Charles Stucker, Laboratory Supervisor
Rolland Beech, Printing Supervisor
George Whalen, Jr., Editorial Head
David Bartholomew, Ai-t Director
Eleanor Croy, Office Manager

Services: 16mm color, b&w motion pictures
for industrial, educational and television use.
Complete production services for other pro-
ducers and industrial photo departments.
Facilities: New studio and laboratory build-
ing with two large sound stages, precision
machine processing under rigid control for
all black & white films. Automatic printers
for sound and picture reproduction. Multiple
recording and re-recording channels of Altec
& Cinema Engineering components for tape,
magnetic film, optical film and disc. Maurer,
Standi Hoff'man, Ampex and Presto recorders.
Kinescope recordings. Art and animation de-
partment including complete Ox'oerry stand.
Two Maurer cameras, two Auricon Super
pros. Cine Specials, Zoom lenses. Peerless
panorama dolly and complete lighting equip-
ment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: \eu' Kitchen Ideas for
195S; New Look for Old Kitchens ( Frigidaire
Div. G.M.C.) ; 1957 renewals of Hamhletonian
& Little Broivn Jug (U.S. Trotting Assn.);
The Great Montgomery County Fair (Coca

BirSINESS SCREEN MAGAZINE

Cola Company); Holiday in the Tropics
(Cappel McDonald Company). TV Commer-
cials: Hudepohl Brewing Co. (Stockton West
Burkhart) ; Bob Evans Farms, Wagner Brew-
ing Company (Byer & Bowman) ; Top Value
Stamps (Top Value Enterprises); Chevrolet
(Leonard Sive & Associates) ; Gen. City Sav-
ings (Kircher Helton & Collett).

Reid H. Ray Film Industries, Inc.

384 West 1st St., Dayton 2, Ohio
Phone: BAldwin 2-5174

A. Merritt Simpson, Vice-President Eastern

Sales
See complete listing under St. Paul, Minn.)

•5f

Haig & Patterson, Inc.

131 North Ludlow Street, Dayton 2, Ohio
Phone: BAldwin 3-9321
(See complete listing under Detroit area)

Steubenvllle, Ohio

Colmes-Werrenrath Productions, Inc.

WSTV, Inc., Steubenvllle, Ohio
Phone: AT 2-6265
John Laux, Vice President
(See complete listing under Chicago area)

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METROPOLITAN CHICAGO AREA

ACADEMY FILIVI PRODUCTIONS, INC.

123 West Chestnut St., Chicago 10, Illinois
Phone : Michigan 2-5877

Date of Incorporation : 1950

Bernard Howard, Pres. & Exec. Producer
Bernard Kurlan, Secretary-Treasurer
Morris Alexander, Vice-President
Ted Liss, Sales Manager

Services : Creation and production of motion
pictures, slidefilms, slides and wide-screen pre-
sentations for TV, conventions, meetings, sales
lids for broadcast and industry. Editing,
rt^riting, recording, titling for outside pro-
lucers. Complete writing, directing, produc-
;ion service for agencies and industrial firms
n creating and producing audio-visual aids of
ill types. Live shooting as well as animation.
Facilities : Cameras, lights, cables, booms,
•nikes, dolly, recorders. 30' x 45' sound stage
)r location.

(ECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Mechanical Handling of
^afkaged Lumber, Sterling Lumber (Acme
Steel Company) ; The Air Line Pilot (Air Line
Pilots Association) ; Derelict Men (The Salva-
|;ion Army) . Slidefilm : The Case of the Miss-
'ng Sale (Wells-Lamont Corporation). TV
Commercials: For Holsum Products Com-
pany, Wisconsin Independent Oil Company,
Dhesty Foods, Kowalski Meat Products, Mar-
|ioefer Meat Products, Old Reliable Coffee,
l-Melody Hill Wines, Coco-Wheats and others

(fc Beds ( National Association of Bedding
Manufacturers) ; The Kimberly-Clark Story
(Kimberly-Clark Corporation) ; Machine's with
Aerosol Know-How (Mojonnier Associates)'
Top Secret (Norren, Inc.). Slidefilms: This
Is CUNA Mutual (CUNA Mutual Insurance
Soc.) ; Safety Is Up to You (Bastian Blessing,
Inc.). Visual Presentations: For Creamery
Package Mfg. Company, The Crane Company,
and Blast-Freeze, Inc. Filmed TV Programs:
Discovery, 13 programs ( Educational Televi-
sion and Radio Center).

ALLEN, GORDON, SCHROEPPEL &
REDLtCH, INC.

178 W. Randolph St., Chicago 1, Illinois
Phone: FRanklin 2-8888

Date of Organization : 1947

Branch: 1835 South Calhoun, Fort Wayne,
Indiana. Robert G. Cecka, Vice-President

W. Walton Schroeppel, President
Arthur C. Allen, Vice-President
Aaron Gordon, Secretary-Treasurer

Services: Photography and advertising art.
2x2 and 31/4x4 slides; strip film. Facilities:
art department and all the necessary equip-
ment necessary for production of slide services.

RECENT PRODUCTIONS AND SPONSORS

Vu-Graph and Visual Presentations: for
International Harvester Company; National
Advertising Co.; Whirlpool-Seeger Corp.;
Phelps Dodge Corporation; Reynolds Metals
Company.

ISILBERT ALTSCHUL PRODUCTIONS, INC.

I 2441 W. Peterson Ave., Chicago 45, Illinois
1 Phone: UPtown 8-2595

I Date of Organization: April, 1954

i Gilbert Altschul, Pres. & Executive Prod.

I Bruce Colling, Vice-President & Prod. Mgr.

i L. B. Sager, Vice-President & Sales Manager

' Esther Altschul, Secretary-Treasurer

Services: Production of motion pictures and
jilidefilms for industry, education and govern-
•nent. Facilities: Production stage as well as
Inditing, recording and animation facilities.

t ECENT PRODUCTIONS AND SPONSORS

iVIOTiON Pictures: Mrs. America Plans a
l^ome (The Celotex Corporation) ; Bees, Birds

*TH ANNUAL PRODUCTION REVIEW

ATLAS FILM CORPORATION

1111 South Boulevard, Oak Park, Illinois
Phone: AUstin 7-8620

Date of Incorporation : 1945

Branches: (Sales) 228 No. La Salle St., Chi-
cago; 714 Warner Bldg., 501 13th St., N.
W., Washington 4, D.C.; 6331 Hollywood
Boulevard, Hollywood, California.

L. P. Mominee, President
Albert S. Bradish, Vice-Pres., Production
Frederick K. Barber, V. P., Director
Advertising, Sales Promotion

Edward Schager, V. P., Director of Sales
Jack D. Danielson, Director of Television
James L. Herman, Public Relations Films
Louis E. Wilder, Slidefilm Department,
Charles Lager, As.it. Production Mgr.

Services: 16mm and 35mm public relations
and training motion pictures and slidefilms;
color and sound ; TV commercials ; short sub-
jects ; theatrical shorts, packaged programs.
Facilities: Cameras, 16mm and 35mm, RCA
35mm and 16mm direct positive sound record-
ing; art department; time-lapse photography;
two sound stages; laboratory; animation; ed-
iting; creative staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Why Do They Choo.se a
Station, The Pencil and the Plow (Sinclair
Refining Company) ; For the Love of Life
(American Hospital Association) ; The Air
Force Takes Care of Its Own, Eject & Live
(U.S. Air Force) ; ECM (U.S. Navy). Slide-
films: Payload Pacemakers (General Mo-
tors); Accent on Action (International Har-
vester); A Busy B ( Bucyrus-Erie Company).
TV Commercials: For Hamilton Beach Com-
pany and others.

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CHICAGO FILM STUDIOS

56 E. Superior Street, Chicago 11, Illinois
Phone: WHitehall 4-6971

Date of Organization: 1928

A. G. Dunlap, President
Robert D. Casterline, Director of Sales
Russell T. Ervin, A.S.C., Production Mgr.
Walter Rice, Laboratory Mgr.

Services : 16mm and 35mm color and black and
white motion pictures for advertising, sales
promotion and job training, educational and
travel ; slidefilms ; television commercials. Fa-
cilities: Two sound stages; Mitchell, Bell &
Howell and Maurer cameras ; art and anima-
tion ; optical effects ; RCA 35mm sound record-
ing on film or 35mm magnetic tape; projection
theatre; laboratory; creative staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: World Series of 1957, 20
Years of World Series Thrills (American &
National Leagues of Professional Baseball
Clubs) ; Sales films for Oliver Corporation,
Quaker Oats, General Foods, Borg-Warner,
Hobart Manufacturing, Parker Pen and
others. Slidefilms: A Bright New Day
(General Electric) ; Aircraft Handling (Borg-
Warner) ; and others for Farm Equipment
Institute, Crane Company, National Cylinder
Gas. TV Commercials: for Standard Oil
Company (D'Arcy) ; Johnson Wax, All deter-
gent. State Farm Insurance (Needham, Louis
and Brorby) ; Reynolds Metals, North Woods
Coffee (Clinton E. Frank) ; Paper-Mate, Kraft
Foods (Foote, Cone & Belding) ; Norge Re-
frigerator, Preso (Donahue & Coe, Inc.) ;
Quaker Oats, Oscar Mayer (Wherry, Baker
& Tilden) ; Rath Packing (Earle Ludgin) and
others.

(LISTINGS CONTINUED ON FOLLOWING PAGES)

TC this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this Review.

METROPOLITAN CHICAGO:

JOHN COLBURN & ASSOCIATES

1122 Central Avenue, Wilmette, Illinois
Phone: ALpine 1-8520

Date of Incorporation: 1953

John E. Colburn, President
Henry Ushijima, Vice-President
R. Robert Luce, Studio Manager
Suzanne B. Clarke, Director, Advertising
awrf PR

Services: Industrial motion pictures; sound
slidefilms and complete production services
available to other producers. Writers, artists
and technicians. Facilities: Large sound
stage permanently staffed; equipped for either
16mm or 35mm production. 16mm, IT^ornm
or 35mm magnetic recording and re-recording
channels.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Afield icith The Flying A,
From Powder to Plane (Aeroquip Coi-pora-
tion) ; NRECA (Allis Chalmers! ; Bottom
Dump Traitor PD 20! (Athey Products Cor-
poration ) ; Speaking of Air Power ( Bendix
Aviation Corporation); 1960 World Premiere
(J. I. Case Company); Hybrid of Greatness
(Funk Brothers, Inc.); 1957 Coffin Award
( General Electric Corporation ) ; Syringes and
Needles, Becton-Dickinson (Mervin W. La-
Rue) ; Handling the Harvest, Pure and Simple
(Link Belt Company); i-H Tractor Trails
(National 4-H Committee); Lutheran World
Federation — 3i-d Assembly (National Luther-
an Council); Mechanical Dish Removal and
Food Delivery ( Olson Manufacturing Com-
pany) ; Sooner or Later (Peterson Brothers) ;
Masters of the Steel Steeds (Standard Oil of
Indiana); Eyes on Africa, New Guinea, Our
China Story, 30 Year Man (Society of the
Divine Word ) ; sales presentation for Babson
Brothers, Inc.; Presentation by W. A. Patter-
son, United Airlines ( Cate and McGlone). TV
Film: 131/2 minute film for Funk Brothers,
Inc. (E. H. Brown Advertising Agency).
Slidefilms: Priceless Asset (Loyola Univer-
sity); Lutheran Brotherhood and the Farm
Family, Lutheran Brotherhood and Your Child
(Lutheran Brotherhood Insurance). TV Com-
mercial: For Alcoa ( Wentzel, Wainwright,
Poister & Poore ) .

COLMES-WERRENRATH

PRODUCTIONS, INC.

540 N. Lake Shore Drive, Chicago 11. 111.
Phone: Michigan 2-7470

Date of Organization: 1955

Branches: 52 Vanderbilt Avenue, New York,
N.Y. Phone: MUrray Hill :V6977. Rod
Gibson, Manager. Penn Sheraton Hotel,
Pittsburgh, Pa. Phone: GRant 1-3696.
George Heid, Manager. WSTV, Inc. Steu-
benville, Ohio. Phone: AT 2-6265. John
Laux, Vice-President.

Walter Colmes, President, Exec. Producer

MP
Reinald Werrenrath, Exec. Vice-President,

Exec. Producer TV
Jack N. Berkman, Chaii-mav of the Board

John Laux, Vice-President
Lawrence Goldberg, Secretary-Treasurer
John Reese, Supv. Film Editor
Joyce Markstahler, Film Librarian
Robert Keigher, Production Manager
Judith Friedman, Script Supervision
Fred Bloch, Director of Client Relations
Betsy Haas, Sales Promotion
Charles Zoi-nig, Creative Director

Services: Creators, producers and consultants
for motion pictures and slide films, for busi-
ness, industry and education. Television pro-
duction, live and film programs and commer-
cials. Also U.S. representative for creation
and production of animation and live action
films in Paris, France. FACILITIES: Studio,
Glenview. III. 15,000 sq. ft.; main stage 130 x
70 with 45' ceiling, complete 35mm and 16mm
production equipment. Chicago offices, com-
plete editing and projection facilities for
35mm and 16mm productions.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Starting with Sears, An-
nual Report, Custom Workroom and others
(Sears Roebuck & Company); Diesel Power
( Harnischfeger Corporation) ; Introduction of
193S Ranges. Introduction of 1958 Air Condi-
tioners (Admiral Corporation); Decision for
Tomorrow, A Thing of Value (Whirlpool Cor-
poration ) ; Foliar Feeding of Plants ( Michi-
gan State University and Atomic Energy
Commission); convention film (American
Home Laundry Mfg. Association ) and others.
Slidefilms: for Whirlpool Corporation,
Brunswick Balke Collender, Futorian Strat-
ford Company. TV Commercials: for Ad-
miral TV, Sears Roebuck, Nuwood, SlimVims,
Jacobson Lawnmower, Bosch Beer, Norge Re-
frigerator, York Air Conditioners, State Farm
Insurance and others.

Shamus Culhane Productions, Inc.

203 North Wabash Avenue, Chicago 1, 111.

Phone: ANdover 3-4971

( See complete listing in New York City area)

DOUGLAS PRODUCTIONS

1425 So. Racine, Chicago 8, Illinois
Phone: HAymarket 1-0409

Date of Organization: 1945

Branch: 734 N. Jefferson, Milwaukee, Wis.
Phone: BRoadway 3-5680

Fred C. Raymond, President
Arthur R. Jones III, Exec. Vice-President
Douglas P. Raymond, Vice-Pres. Chg. Prod.
Frank M. Miller, Dir. of Photography
Larry Tickus, Asst. Cameraman
Sherwin Becker, Production Manager
Wm. Bielicke, Lab. Manager

Services: Creation and production of motion
pictures, slidefilms, TV commercials and
trailers for business, industry and education.
Industrial film laboratory services. Equipped
and staffed for both studio and location pho-
tography in motion picture and still fields.
Facilities: Complete laboratory facilities, in-
cluding color and b&w printing. Two sound
stages; administrative and creative offices; an-
imation and art departments ; magnetic and
optical sound recording; film storage vaults;

editing, conforming and final processing of in-
dustrial visualizations.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Road to Profits ( Fairbanks-
Morse Co.); Tale of a Tub (Maytag Co.);
Profit in the Stars; Tomorrow's Products from
Today's Research (Armour & Co.); Design
for Logging (International Paper Co.) ; Ether
Trails ( National Safety Council ) ; Sunscope
( Sun Electric Co. ) ; Cold Extrusion ( Verson
All-Steel Press Co.); Big as all Outdoors
( Heineke & Co.). Slidefilms: Shower Up
(Powers Regulator Co.) ; Work Miracles With
Merchandising ( Institutions Magazine ) ; Rex
Roller Chain (Chain Belt Co.) ; Service Makes
the Difference (Fairbanks-Morse Co.); Doivn
Go Your Wrapping Costs (H. P. Smith Paper
Co.). TV Commercials: For Wrigley Gum
( Arthur Meyerhoff & Co. ) ; Beltone Hearing
Aids (Olian and Bronner); Chicago Title &
Trust Co. ( The Buchen Co, ) ; Kitchen Klenzer
(R. Jack Scott) ; Piggly Wiggly Stores; Chi-
cago Federal Savings (Critchfield & Co.).

•5f

CAL DUNN STUDIOS

159 E. Chicago Ave., Chicago 11, Illinois
Phone: WHitehall 3-2424

Date of Organization : 1947

Cal Dunn, President

Joseph G. Betzer, Vice-President

"Yar" Yarbrough, Executive Art Producer

Bob Boehmer, Art Director

Bob O'Reilly, Art Director

Tom Terry, Art Director

Mrs. Dorothy Brebner, Stylist

Services: Motion pictures and slidefilms for
sales promotion, training, product information
and employee indoctrination; TV commercials
and productions. Facilities: Creative, art,
photographic, animation, editing and super-
visory staffs; 16mm and 35mm motion and
slidefilm cameras; 16mm and 35mm editing
and sound equipment; distribution facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Falls Are No Fun, How to
Follow Safely, Don't Be a Sitting Duck, Stay
Right— Stay Safe, What Right-of-Way? Tin
Art of Being Passed, How to Pass Safclij
(National Safety Council). Slidefilms:
There's Always a Better Way (Mead Johnson
& Co.) ; The Man I'll Forget to Remember
(American Express Company) ; The Secret 0/
How to Close More Sales, The Case of th>
Kicked-Away Sale ( National Life & Accident
Insurance Company) ; The New Approach to
Wizard Sales, Sell Pride as Well as Prici
(Western Auto Supply Company) ; The Ncir
Approach to Co-Op Sales ( Co-Op Stores) ; Thr
New Approach to Zenith Sales (Marshall
Wella) ; The New Approach to Tru-Cold Salts
(Montgomery Wai-d and Company); Through
Two Pairs of Eyes, It's Up to You, A Day in
the Life of a Super-Market Operator, Dear
So.s.s (Campbell Soup). TV Commercials: for
Shell Oil Company; Swift & Company; Wilkiiis
Coffee, Omar Bakeries; Arcade-Sunshine;
Strathmore Company; Beatrice Foods Com-
pany.

7S" this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this Annual Review.

BUSINESS SCREEN MAGAZINE

Jerry Fairbanks Productions

520 North Michigan Avenue, Chicago 11, 111.

Phone: WHitehall 4-0196

Robert Kemper, representative

(See complete listing under Los Angeles area)

FRANCISCO FILMS

185 No. Wabash Avenue, Chicago 1, Illinois
Phone: STate 2-0798

Date of Organization: 1942

L. Mercer Francisco, Proprietor

John R. Macdonald, Production Manager

Services: Production of sound motion pic-
tures, sound slidefilms, filmstrips, stop-motion
sound films. Research and creative work in
development of selling procedures and sales
training programs. FACILITIES: Complete
photographic facilities for production of slide-
films and other filmic forms, motion picture
photography and other filming and studio
services.

RECEN1 PRODUCTIONS AND SPONSORS

Motion Pictures: untitled production for
Cummins Engine Company, Saturday Evening
Post, Helene Curtis Industries, Inc., Stewart-
Warner Corporation. Slidefilms: for Cum-
mins Engine Company, Sherwin-Williams
Company.

Galbreath Pictures. Inc.

141 West Jackson Boulevard, Chicago 4, 111.
Phone: HArrison 7-7447
Clyde L. Krebs, Jr., Manager
(See complete listing under Indiana area)

The Jam Handy Organization, Inc.

230 North Michigan Avenue, Chicago 1, 111.
Phone: STate 2-6757
Harold Dash, in charge

(See complete listing under Detroit area)

Henning & Cheadle, Inc.

1140 S. Michigan Avenue, Chicago, Illinois
Phone : WAbash 2-0570
F. E. Harrold, in charge

(See complete listing under Detroit area)

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DALLAS JONES PRODUCTIONS, INC.

1725 No. Wells Street, Chicago 14, Illinois
Phone: MOhawk 4-5525

Date of Organization: 1947

Dallas Jones, President

Marilou Jones, Vice-President & Treasurer

G. Richard Bowen, Secretary

James E. Holmes, Director of Sales

Oz Zielke, Director of Production

Jack Conrad, Executive Assistant

Paul Jensen, Script Supei-visor

Edwin G. Hogan, Production Manager

Marvin Goessl, Art Director

Carl Sandin, Editing Department

Gerhard Kugel, Sound Department

Services: A complete specialized training and
sales promotion service, including field re-
search, writing, and production of all audio-
visual and printed materials. Motion pictures,
slidefilms, filmstrips, slides, flannel boards,
complete meeting packages. Facilities: Sound
and silent stages for motion pictures and slide-
films. Highly mobile location equipment. 16-
mm and .'55mm Mitchell cameras. Five chan-
nel magnetic recording. Complete staff of
directors, artists, editors and writers.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Study in Space (Kel-
logg) ; Through a Rear View Mirror, Com-
fortably Yours, Rubber Unlimited (Firestone
Tii-e and Rubber Company) ; Uncle Henry
Saves the Play (Dow Chemical Company) ;
More Than Meets the Eye, 10,000 Partners
(U.S. Gypsum Company) ; Homart 600 Water
Heaters (Sears Roebuck & Company). Slide-
films: 1958 Room Weather makers (Carrier
Corporation); The Ghost of Sam Foumes
(National Wholesale Druggists Association) ;
195S Product Films (Hotpoint Company) ; All
Roads Lead to Speevy's (National Advertising
Company) ; More Than a Million (Stewart
In-Ra-Red, Inc.); ^5 Seconds for Life (Mo-
torola) ; Swimming series (Athletic Institute).
TV Commercials: for Sunbeam, Montgomery
Ward, Johnson Motors, Quaker Oats.

KLING FILM PRODUCTIONS

1058 W. Washington Blvd., Chicago 7, 111.
Phone: SEeley 8-4181

West Coast production and sales: 1416 N.
LaBrea, Hollywood, Cal. Phone: HOllywood
3-2141.

Date of Organization : 1928

Robei-t Eirinberg, President
Harry W. Lange, Executive Vice-President
Hilly Rose, Vice-President, Sales/Creative
H. Richard Hertel, Executive Producer,

Industrials
Len Levy, Executive Producer, Television
Manny Paull, Art Director
AI Levine, Director of Syndication
Wayman Robertson, Recording Supervisor
Carl Nelson, Supervising Editor
David Savitt, ASC, Director of Photography

Services : 35mm and 16mm color and b&w mo-
tion, slide and slide-motion pictures, live and
animated, wide screen, 3-D and conventional.
Cinemascope. Industrial, public i-elations,
sales training, educational and technical films.
Custom and syndicated TV commercials.
Package, syndicated and live TV shows. Fa-
cilities : Chicago — 90,000 square feet of floor
space, two studio buildings including four
large sound stages and complete production
facilities with latest equipment. Hollywood —
Complete production facilities; three sound
stages; 20 administrative and production
buildings; complete animation facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Three Rings for Action.
The 1958 Sheer Look Plus in Refrigerators,
The 1958 Sheer Look Plus in Ranges;
The 1958 Sheer Look Plus in Washers and
Driers, Competitive Study of Home Laundries
( Frigidaire, Div. of GMC ) ; Siving 'n Sell
(Norge Sales Corporation) ; Adventure in
Space, The Big Promise (General Electric) ;

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CHICAGO AREA

Qualify Across the Board (Westinghouse) ;
Hotv to Live With an Air Force Contract (U.S.
Air Force) ; Training film (U.S. Navy). Slide-
films: The New Sheer Look Plus in Air Con-
ditioners, The Neiv Sheer Look Plus in Food
Freezers, Lint Comparison Study, Wrinkles
Away (Frigidaire, Div. of GMC) ; Swing Out
and Sell ( Norge Sales Corporation ) ; Ideas
for Bedroom-Bathroom Beauty (Meredith
Publishing Company); 1958 Hamilton Wash-
ers and Driers (Hamilton Manufacturing
Company). TV COMMERCIALS: for Toni,
Papermate, Wonder Bread, Pet Milk, Kraft,
Purina, Duncan Hines, Joy, Quaker Oats,
Oklahoma Oil, Standard Oil (Indiana), Wilson
Ham, RCA— Whirlpool, Meadow Gold, Marl-
boro, Clark Candy, Evinrude, Du Maurier
Cigarettes, Kellogg Company, Kemper Insur-
ance, Bell Telephone, Busch Bavarian, Ameri-
can Bakers Association, National Safety
Council, American Dairy Association.

MERVIN W. La RUE, INC.

159 E. Chicago Avenue, Chicago 11, Illinois
Phone: Superior 7-8656-7

Date of Incorporation: 1947

Mervin W. La Rue, Sr., President
Joanna La Rue, Vice-President
Charles C. Hard, Secretary-Treasurer

Services: Primarily consultants in planning,
production and utilization of audio-visual aids
in medical field exclusively. Distributor of
audio visual equipment in this field only.
Facilities: Exception for work in this field —
explosion proof camera and lighting equipment
for surgery — special macroscopic and micro-
scopic motion camera equipment — animation
stands — time lapse — recording, etc., in addi-
tion to conventional equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Care & Sterilization of
Syringes & Needles (Becton, Dickinson &
Co.) ; Care & Sterilization of Surgeons' Gloves
(Wilson Rubber Company) ; Stress Incontin-
ence in the Female; Surgical Correction of
Sterility in the Male (Dr. Vincent O'Conor —
Northwestern University) ; Surgical Correc-
tion of Post-Traumatic Laryngeal Stenosis
(Dr. Paul Holinger — University of Illinois);
Repair of Diaphragmatic Hernia (Dr. John
Dorsey — Davis & Geek) ; Transposition of the
Great Vessels, another in Pediatric Surgery
series.

LEWIS & MARTIN FILMS INC.

1431 N. Wells Street, Chicago 10, 111.
Phone: WHitehall 4-7477

Date of Organization: 1947

Herschell G. Lewis, President

Arthur Kaplan, Executive Vice-President

Robert Henning, Production Manager

Dick Hawley, Director of Photography

Richard Price, Chief Animator

Tony LaPietra, Editorial Supervisor

John Mackenzie, Creative Director

(LISTING CONTINUES ON FOLLOV^ING PAGE)

8TH ANNUAL PRODUCTION REVIEW

METROPOLITAN CHICAGO:

LEWIS & MARTIN FILMS: Cont'd.

Betty Lou Taylor, Studio Manager
Sanford Greenlaw, Art Director

Services: Producers of industrial, sales,
training, and public relations motion pictures;
slidefilms; television programs and commer-
cials; script service; studio rental; technical &
figure animation and art: filmographs. Facili-
ties: Two stages, 50 ft. x 100 ft. and 60 ft. x
100 ft.; animation stand and artists; 35mm
and 16mm photographic and sound equipment;
creative staff; 35mm and 16mm editing equip-
ment; still department and laboratory; slide-
film animation camera; large standing sets.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Story of the U.S. Mail,
Lift Safely (Post Office Dept.) ; The Clarkhill
Project (U.S. Corps of Engineers) : Thyroidec-
tomy under Hypoanesthesia (William Kroger,
M.D.) ; Their Future Is in Your Hands (Spas-
tic Children's Center) ; Cornelia Otis Skinner
Monologues (Disabled American Veterans) ;
Jerry Tales (Marshall, l,ee and Richards).
Slidefilms: the Easy Way (Serta Associates,
Inc.) ; It's More Than Beer (Goetz Brewing
Company). TV Commercials: for Blue Cross
(Bozell and Jacobs) ; 0-Cedar (Turner Adver-
tising) ; U. S. National Bank (Allen and
Reynolds) ; Allstate Insurance (Leo Burnett) ;
Norge (Donahue and Coe ) ; Serta Mattress
(Erwin, Wasey, Ruthrauff and Ryan) ; Tru-
Ade (Cunningham and Walsh) ; and others.

FENTON McHUGH PRODUCTIONS, INC.

518 Davis Street, Evanston, Illinois
Phone: UNiversity 4-3021

Date of Organization: 1956

Fenton P. McHugh, President

Ernest A. Lukas, Executive Vice-President

.James R. O'Riley, Production Manager

Services: 16mm and 35mm motion pictures
for business, industry and television. Facili-
ties: 16mm and 35mm motion picture and
sound recording equipment; sound stage; ed-
iting facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: From Start to Finish
(Johnson's Wax) ; Twenty Four Hours (Cath-
olic Archdiocese) ; A Penny Saved (Credit
Union National Association). Filmed TV
Programs: Su-mn's Show- — 13 segments (Co-
lumbia Broadcasting System). Slidefilm :
The Story of Chocolate (Robert A. Johnston
Co.).

MIDWEST FILM STUDIOS

6808 No. Clark Street, Chicago 26, Illinois
Phone: SHeldrake 3-1239

Date of Organization: 1947

Alfred K. Levy, Production Manager

Services: Motion picture and slidefilm produc-
tion; research, writing, photography, editing,
etc. Facilities: Motion picture and slidefilm
equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Point of Sales (Standard
Oil) ; A New Dimension (Magill). Slidefilms:

Why Eat a Good Breakfast (Cereal Institute
Inc.) ; Ohmite Story (Ohmite) ; Sales Meeting
(Dietzgen).

MGM-TV, Division of Loew's, Inc.

360 North Michigan Avenue, Chicago,

Illinois
Dick Lewis, in charge
(See complete listing under New York City)

Stanley Neai Productions, Inc.

8 East Huron St., Chicago 11, Illinois
Phone: SUperior 7-5616
John Newell, Representative
(See complete listing in New York City area)

FRED A. NILES PRODUCTIONS, INC.

22 West Hubbard Street, Chicago 10, 111.
Phone: SUperior 7-0760

Date of Organization: December, 1955
Branch: Fred Niles Films, Hollywood, RKO-

Pathe Studios, Culver City, California.

Chris Peterson, Jr., Vice-President.

Fred A. Niles, President & Oivner

Chris Petersen, Jr., Vice-Pres., Chg. H'uwod

Thomas R. Ryan, Vice President, Production

Lou Kravitz, Vice-President, Sales

R. W. Pat O'Brian, Director of Marketing

William E. Harder, Editing Dept. Super.

Frank Richter, Chief Sound Engineer

Ruth Ratny, Creative Director

Edward E. Katz, Controller

Lloyd Bethune, Thomas Rook, Charles Ticho,

John Ertmann, Directors

Jack Whitehead (B.S.C.), Supvr. of

Photography
Howard Siemon, Head Cameraman
Frances Metelko, Administrative Assistant

Services: Motion picture production of TV
commercials; industrial, public relations and
sales training films; theatrical releases; TV-
film series. Live action photography and ani-
mation. Full creative services : scripts, story-
boards, industrial shows, sales training meet-
ings. Facilities: Soundproof shooting stages;
technical crews for production in studio and
location with multi-camera equipment; color
or black & white. Complete sound facilities;
recording, dubbing, mixing (with nine chan-
nels). 14-man editing department, completely
equipped. Animation executed by Niles' own
staff of animators in Hollywood.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: She Wears 10 Hats (Na-
tional Presto Industries); Harvey Dilemma
(U.S. Savings & Loan League) ; Whither Thou
Goest (Leader Dogs for the Blind — Lions In-
ternational) ; Homemakers' Quiz (West Bend
Aluminum Co.) ; Automation Comes of Age
(Clearing Machine Corp.) ; Two Hour Miracle
(DuPont, Excelsior & Detrex Companies).
Slidefilms: Operation Space Command —
series of 4 (York Corporation) ; A Dream of
a Deal (Krim-Ko Corporation). TV Commer-
cials: For Quaker Oats Co. (John W. Shaw) ;
Montgomery Ward; Kraft Margarine (Need-

ham, Louis & Brorby) ; Presto Industries:
(Donahue & Coe) ; Hudepohl Beer (Stockton,
West & Burkhart) ; Stag Beer (EWR&R);
Shaeffer Pens (Russel M. Seeds) ; Paper-Mate
Pens (Foote, Cone & Belding). Filmed TV
Programs: Oral Roberts Evangelistic Associa-
tion — half -hour programs ; Cross-Country,
half -hour agricultural programs.

PARAGON PICTURES, INC.

2540 Eastwood Avenue, Evanston, Illinois
Phones: DAvis 8-5900; BRiargate 4-3711

Date of Organization: 1948
Robert Laughlin, President
J. Edgar Kelly, Secretary
Catherine M. Laughlin, Treasurer
Samuel J. Needham, Production Manager

Services: Industrial motion pictures, slide-
films and TV commercials. Facilities: Fully
equipped sound stage 40 ft. x 80 ft., magnetic
and variable density optical recording systems,
conference and screening rooms, editing and
still laboratory facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Ti-ue Facts (Motor Wheel
Corp., Duo-Therm Heaters) ; The Silent
Enemy (Rust-Oleum Corp.). SLIDEFILMS:
What Are You Driving At; At Your Service;
Check and Double Check; Keep It Safe (Zurich
Insurance Co.). TV Commercials: Duo-
Thei-m Heaters (Young & Rubicam Adv.) ;
Pabst Beer, Kelloggs Corn Flakes (Leo
Burnett Adv.) ; Turns (Ruthrauff & Ryan).

PILOT PRODUCTIONS, INC.

1819-23 Ridge Avenue, Evanston, Illinois
Phones: AMbassador 2-4141; DAvis 8-3700

Date of Organization: 1940
Date of Incorporation : 1952

C. Robert Isely, President

M. E. O'Brien, Exec. Vice-President,

Treasurer
A. E. Boroughf, Secretary
William Kirshner, Dir. Sales Promotion
Hal Childs, Dir. of Photography
Malcolm Rippeteau, Dir. & Writer
Ken Kracht, Dir. of Illustrative

Photography a

Connie Andersen, Slidefilm Dept. *

John Goulden, Set Designer. Studio Mgr.

Services: Complete creative and production
facilities for motion pictures, slidefilms, and
stripfilms. Research, writing, photography,
sound recording, editing, and stripfilm services
for industrial and business films. FACILITIES:
10,000 sq. ft. 3,700 sq. ft. shooting stage with
14 ft. clearance under cat-walks; 16mm
Mitchell camera equipment; gasoline generator
& battery packs for field work; Ampex and
Magnasync recording equipment; double sys-
tem projection facilities.

RECENT PRODUCTIONS AND S P O rs S O R S

Motion Pictures: Progressive Processing
(Universal Oil Products Co.); Principles of
Frequency Response ( Instrument Society of
America) ; Moving Mountains; A Load Off
Your Mind (Clark Equipment Company) ; Five
Keys to Success (Tyler Refrigeration Corpora-
tion). Slidefilms: T-2i Excavator Crane

(LISTING CONTINUES ON FOLLOWING PAGE)

BUSINESS SCREEN MAGAZINE

«»

Good action shots in any light
with 'Superior' 4 film"

says Don Malkames, A.S.C.

The high speed 'ind extreme latitude of Du Pont
Superior® 4 Motion Picture Fihn made it the
choice of Don Malkames, Director of Photog-
raphy for Louis Kelman's production. "The
Burglar," released through Columbia Pictures.
Shot largely on location in Atlantic City.
N. J., "The Burglar" posed some serious prob-
lems. Like the scene above. Filmed at night,
with bright lights shining into the lens, this shot
still shows good contrast, fine definition in
darker areas— made possible by the use of
Du Pont '"Superior" 4.

"On location, I know I can't miss with
'Superior' 4," says Mr. Malkames. "For set
work. Du Pont 'Superior' 2 lets me get just the
lighting effects I want . . . without danger of
under-exposure.

"The service we get from the Du Pont Tech-
nical Representative. J. T. Dougherty, the inter-
est he takes and the technical information he
furnishes . . . that's very important, too."

For more information about Du Pont Motion Picture
Films, contact tlie nearest Sales Office, or write
Du Pont. Photo Products Dept.. 2420-2 Nemours
Building. Wilmington 98. Del. In Canada: Du Pont
Company of Canada (1956) Limited, Toronto.

Better Things for Better Living . . . through Chem'isiry

8TH ANNUAL PRODUCTION REVIEW

141

METROPOLITAN CHICAGO:

PILOT PRODUCTIONS: Cont'd.

(Clai'k Equipment Company >; Flexidyne
(Dodge Mfg. Co.) ; Sew Dimensions for Sales
(Voice of Music Corp.) ; Flat. Wide & Hand-
some ( Electro- Voice Co.) ; The Big One (Chi-
cago Community Fundi.

Playhouse Pictures

360 North Michigan Avenue, Chicago 1,

Illinois
Phone : STate 2-3686

Peter Del Negro, Maimgev & Representative
(See complete listing in Los Angeles area)

PRODUCERS FILM STUDIOS
(Jack Lieb Productions)

540 Lake Shore Drive, Chicago, Illinois
Phone: WHitehall 3-1440

Date of Organization : 1946

Branch : 10281 E. Bay Harbor Drive. Miami
Beach 54, Florida. Phone: UNion 6-3009.

Jack H. Lieb, President

Warren H. Lieb, Vice-President &
Production Sitprv.

Walter A. Hotz, Chief Sound Engineer

John Jast, Recordist & Music Librarian

Charles A. Click, Sales Manager

Elsie Kerbin, Head Editor

Elaine Badis, Office Manager

Services: Motion picture production; indus-
trial, theatrical, television; sales promotional,
institutional and sales training; specialists in
travel promotion films, television productions,
spots and shows. Film strips and sound slide-
films. Consultant on all motion picture prob-
lems. Facilities: Complete studios, 2 sound
stages, RCA 35mm and 16mm magnetic and
optical recording. Specialists in hi fidelity
magnetic mixing. Original music scores and
music libraries including Capital "Hi Q"
series. Complete editing facilities with optical
and magnetic Moviolas. Interlock projection,
35mm, 16mm, optical or magnetic. Animation
and title production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Kaiser Dome at Virginia
Beach (Kaiser Aluminum and Chemical
Sales); Hail to the Cook (Hotel, Restaurant
and Bartenders International Union AFL-
CIO) ; Blade Lake, Caland at Steeprock ( Con-
.struction Aggregates Corporation) ; The Eyes
Have It ( Plastic Contact Lens Company ) .

■3f

Reid H. Ray Film Industries, Inc.

208 South LaSalle Street, Chicago 4, Illinois
Phone: Financial 6-0897

Frank Balkin, Vice-President. Mid-West
Sales
(See complete listing under St. Paul, Minn.)

Rudy Swanson Productions

7715 Oglesby Avenue, Chicago 49, Illinois
Thomas Fenton, Sales Representative
(See complete listing Appleton, Wisconsin)

SARRA, INC.

16 East Ontario Street, Chicago 11, Illinois
Phone: WHitehall 4-5151

200 East 56th Street, New York 22, N.Y.
Phone: MUrray Hill 8-0085

Date of Organization: 1937

(At New York City Studios)
Valentino Sarra, President
Morris Behrend, General Manager
John Henderson III, Sales Manager
Rex Cox, Creative Director
Robert Jenness, Director
Stanley Johnson, Director
George Altman, Chief Editor
David Fletcher, Art Director

(At Chicago Studios)
Robert L. Foster, Manager
Marvin Bailey, Production Manager
Karl Oeser, Photography
Norman Schickedanz, Director
Harry Holt, Creative Director
John Brix, Assistarit Prod. Mgr.
Helen Krupa, Scenario Supervisor
George DeDecker, Art Director
Harold Lignell, Laboratory Manager
Victor Cosgrave, Sales
Hal Toleman, Sales
Bill Newton, Sales

Services : Creation and production of motion
pictures, slidefilms and television commercials
for sales, sales training, product promotion
and information, employee training and indoc-
trination, safety training and promotion, pub-
lic information, Armed Forces training sub-
jects. Facilities: Sound stage, 16mm and 35-
mm motion picture cameras; still photographic
equipment and personnel; 16mm and 35mm
editing; 16mm and 35mm processing labora-
tory; art and animation; creative staff.

RECENT PRODUCTIONS AND SPONSORS

(All references for television commei'cials )
TV Commercials: For Pet Milk Company
( Gardner Advertising Company ) ; Rheingold
Beer ( Foote, Cone & Belding); Molson"s Ex-
port Ale ( Cockfield, Brown & Company,
Limited); Bulova Watch Company, National
Biscuit Company ( McCann-Erickson, Inc.);
Camay Soap, Brading's Ale (The F. H. Hay-
hurst Company Limited); Timken Roller
Bearing Company (BBD&O); Campbell Tag-
gart Associated Bakeries; Salada Tea (Sulli-
van, Stauffer, Colwell & Bayles, Inc. ) ; Chock
Full O'Nuts Coffee (Grey); Richard Hudnut
Sportsman Grooming Essentials ( Norman,
Craig & Kummel, Inc.); Birds Eye Frozen
Fish ( Young & Rubicam, Inc. ) ; Schoenling
Beer ( Rollman Advertising Agency); Breck
Hair Set Mist ( H. B. Humphrey, Alley &
Richards); Breck Banish and Shampoo (N.
W. Ayer & Son) ; Knox Gelatine (Charles W.
Hoyt Company ) ; and others.

Telepix-Anderson, Inc.

6620 Diversey, Chicago 35, Illinois
Stanley Anderson, in charge
410 S. Michigan Ave., Chicago 4, Illinois
Robert F. Edmonds, in charge
(See complete listing in Los Angeles area)

UPA Pictures, Inc.

360 N. Michigan Ave., Chicago 1, Illinois
Phone: ANdover 3-7566
Jerry Abbott, Sales Executive
(See complete listing under Los Angeles area)

TELECINE FILM STUDIOS, INC.

100 S. Northwest Highway, Park Ridge, 111.
Phone: TA 3-1418
Chicago Line RO 3-5818

Date of Organization: 1952

Byron L. Friend, President
June A. Friend, Secretary-Treasurer
Henry Ball, Facilities Manager
Hans Graff, Supervising Editor
Helen Leber, Talent Contact

Services: Motion pictures for industry and
television, color or b&w; 35mm or 16mm, stu-
dio or location. TV commercials, complete
packaging service, editing, re-recording, mix-
ing, interlock screening and recording; script
writing; animation; consultation. Hi-speed
photography for observation and analysis;
time-lapse films. Facilities: Multiple camera,
continuous shooting picture equipment, 35mm
or 16mm cameras; magnetic sound recorders;
sound stage 30' x 45', five-channel re-i-ecording
and mixing ; selsyn interlock. Gasoline and i
battery-driven generators for location ; wire- '
less microphones. Lighting equip, for studio
and location; editing equipment, including 35-
mm, 16mm Moviolas.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Great Enterprises (Chicago
Metropolitan YMCA ) ; Ideas and Film ( Bell
& Howell Company); Chicago Youth Rally
( Coca-Cola Company) ; Bill's Better Breakfast
(Cereal Institute); Tlie Adventurers (Willis
Butler). Filmed Television Programs: Zoo
Parade, World Safari ( National Broadcasting
Company). TV Commercials: for Lyttons,
Cooking Magic, Ding Dong School, Papermate,
Healthknit.

UNITED FILM & RECORDING
STUDIOS, INC.

301 East Erie Street, Chicago 11, Illinois
Phone: SUperior 7-9114

Date of Organization : 1928
Date of Incorporation: 1933

William L. Klein, President & Exec.
Producer

Elliot Schick, Film Director

John Bruun, Creative Director

Larry Wellington, Creative Musical Uirecior

Bryan Wright, Chief, Engineering Dept.

Howard Alk, Head of Editing Dept.

Marilyn Friedel, Sales Development (Si-
Traffic Coordination

Ed Hanson, General Sales Manager

Services: Creators and producers of motion
pictures, slidefilms, radio & TV commercials
and related materials for a complete custom-
made package in all branches of business and
industry. Facilities: Modern, fully equipped,
air conditioned studios, 16mm and 35mm fea-
turing Western Electric and RCA sound,
Mitchell cameras, Ampex, etc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: As Ye Soiv (State of Illi-
nois); Because Men Dream (Jewish Federa-
tion of Chicago); Quality House (Lathing
Foundation of Chicago); More Money in
Meat; The Holly mat ic Story (Hollymatic
Corporation ) .

"JS" this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 8th Review.

BUSINESS SCREEN MAGAZINE

WILDING PICTURE PRODUCTIONS, INC.

1345 Argyle Street, Chicago 40, Illinois
Phone: LOngbeach 1-8410

Date of Organization: 1914
Date of Incorporation: 1927

BRANCH OFFICES

New York : 405 Park Avenue, New York, N.Y.

Phone: PLaza 9-0854. T. H. Westermann,

Vice-President.
Detroit: 4925 Cadieux Road, Detroit, Mich.

Phone: TUxedo 2-3740. Dean Coffin,

Vice-President.

Cleveland: 1010 Euclid Bldg., Cleveland,
Ohio. Phone : TOwer 1-6440. Larry Young,
District Manager.

Pittsburgh: 3 Gateway Center, Pittsburgh,
Pa. Phone: GRant 1-6240. Quin Short,
! District Manager.

I Cincinnati: 617 Vine St., Cincinnati, Ohio.
Phone: GArfield 1-0477. R. L. McMillan,
District Manager.

Chicago: 1345 Argyle Street, Chicago 40.

Hugh Gage, District Manager.
, St. Louis: 3920 Lindell Blvd., St. Louis, Mo.
Phone: JEfferson 5-7422. Jack Robertson,
District Manager.
[Hollywood: 5981 Venice Blvd., Hollywood,
' California. Phone: WEbster 8-0183.

I Frank MuUaney, in charge.

i C. H. Bradfield, Jr., President
I J. A. Kellock, Vice-Pres. & General Mgr.
Jack Rheinstrom, Vice-President, Sales
C. B. Hatcher, Vice-President, Finance
A. J. Henderson, Vice-Presldeyit, Creative
[ Services; Wilding-Henderson, Inc.
1 J. E. Parrott, Vice-President & General
Manager, Wilding-Henderson, Inc.
Walter Tinkham, Vice-President, in charge

of Production
Norman B. Terry, V ice-Pr evident , Sales;

Wilding-Henderson, Inc.
G. Duncan Taylor, Prod. Mgr., Slidefilm

Dept.
William J. Morris, Production Mgr.,

New York
Charles O. Dennis, Production Mgr., Detroit
Morgan W. Gibney, Product Development
James M. Constable, Vice-President &

Executive Producer
Russ Raycroft, Director, Television Division
A. J. Bradford, Director, Customer Services
Jerome C. Diebold, Executive Producer,

Government Services
Hai-old A. Witt, Executive Producer,

Government Services
Harold Kinzle, Laboratory Superintendent
Gilbert Lee, Art Director
James E. Dickert, Recording Director
Jack A. Krieger, Advertising & Sales

Promotion
J. B. Morton, Sales Co-ordinator

Services: Creators and producers of motion
pictures and slidefilms for business and in-
dustry; television commercials; complete live
shows and presentations for conventions and

sales meetings. Facilities: Four nationwide
studio and service operations, detailed as fol-
lows :

Chicago: Home office and main studios: 60,000
sq. ft. of floor space — 27,000 sq. ft. in three
sound stages — 200' x 75' ; 100' x 70' and 100' x
50' ; remainder to administrative, service and
creative offices; still and motion laboratories;
optical and animation departments ; art depart-
ment; screening rooms; sound i-ecording de-
partment; film vaults; carpenter shop and
other departments. Wilding Customer Serv-
ices department located at 5137 Broadway,
Chicago in one-story building of 14,000 sq. ft.
It provides stage of 3,500 sq. ft. for slidefilm
production; remainder for servicing and stor-
age of industrial show equipment and demon-
stration area.

» * »

Detroit: Studio operations are housed in mod-
ern building especially constructed for motion
picture production. New building contains
administrative, sales and service offices; graph-
ic arts department; two sound stages, totaling
8,000 sq. ft., and screening rooms. Wilding-
Henderson, Inc., is a new addition to national
organization, offering training, sales promo-
tion and merchandising services. Its modern
building at 13535 Livernois St. houses own
staff of planning, merchandising, editorial and
creative personnel.

New York : In addition to sales and service
offices listed above. Wilding now provides com-
plete motion picture and television production
facilities at 157 E. 69th St. The new studio
puts all eastern production personnel under
one roof; provides two sound-proof stages
totaling 3,000 sq. ft.; a carpenter shop; sound
recording equipment; cutting and projection
facilities and administrative offices. Easy ac-
cessibility from 69th St. for handling auto-
mobiles, trucks and large appliances.

Hollywood: Sales and service facilities, sound
stage, screening room and all other equipment
for motion picture production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: 1958 New Car and Truck
Announcement Pictures ( Ford Motor Com-
pany); Ace Ranchero (Deere & Company);
For Immediate Action (A.T.&T.); Color
Magic (Interchemical Corporation); White
Magic ( Morton Salt Company ) ; Path ways to
Yesterday (Illinois Bell Telephone) ; Asbestos,
A Matter of Time (Johns Manville ) ; The Road
Ahead (General Electric); The Big Change
( Standard Oil of Indiana ) ; Spring Dealer
Meeting (Goodyear); Order Makers Institute
(Truscon Steel Div. of Republic Steel Cor-
poration); Jet Aircraft Rendezvous (U.S.
Navy); A Product of the Imagination (Al-
coa); Bread on the Water (Sinclair); You
Decide (Ohio Oil); Space, Time and Steel
( Armco) ; llOi Sutton Road (Champion Paper
and Fibre Company); The Story of Main
Street (Dun and Bradstreet); Paint for the
Pictures of Tomorrow ( Rinshed-Mason ) .
Slidefilms: Ask for the Business (Financial
Public Relations Association) ; The Ford
Seminar (Ford Motor Company) ; The Follow
Tlirough, Fixtures, Light for Easy Seeing,
Lighting for Comfort, Light for Living (Gen-
eral Electric) ; Assured Accumulator (New
York Life) ; Timken Heavy Duty AP Railroad

if' □ iJL ^ ri

WEST CENTRAL

Bearing (Timken Roller Bearing); Tips on
Using Tools, Demonstration Towmotor (Tow-
motor Corporation ) ; Miracle for Milady
(Whirlpool Corporation). Wide Screen slides
and slidefilms for Morton Salt. Slides, road
show-slides and slidefilm for Kellogg Company.
TV Commercials: for Alcoa (Fuller and
Smith and Ross ) ; Pure Oil Company ( Leo
Burnett); Pontiac ( McManus, John &
Adams); Plymouth (N. W. Ayer); Ford (J.
Walter Thomp.son ) ; Standard Oil of Indiana
(D'Arcy); Union Carbide (J. M. Mathes) ;
Western Auto Supply (Bruce B. Brewer);
Cities Service (Ellington & Company) ; R.C.A.
Whirlpool (Kenyon & Eckhart) ; Lincoln
(Young & Rubicam) ; Quaker Oats (Needham,
Louis & Brorby); Peters Shoe Company
(Henri, Hurst & McDonald); Kelvinator
(Gayer); Colgate (Lennon & Newall ) ; Trix
( Tatham-Laird ) ; Pabst (Lester M. Malitz);
Hit Parade Cigarettes (BBD&O); Camels
( William E.sty ) ; A.M.F. Bowling Stars
(Fletcher D. Richards) and others. Indus-
trial Shows: for Standard Oil of Indiana;
Ford Motor Company; American Kitchens;
Butler Manufacturing Company; Motorola
Corporation; Admiral Corporation; Electric
Auto-Lite Company; Dodge, DeSoto, Ply-
mouth, Chrysler Imperial and Dodge Truck
Divisions of Chrysler Corporation.

4e-

Raphael G. Wolff Studios, Inc.

2103 Orrington Avenue, Evanston, 111.

Phone: DAvis 8-7236

Carl Wester, in charge

(See complete listing under Los Angeles area)

Illinois

G & G FILM CORPORATION

113 North Market Street, Champaign,

Illinois
Phone: FLeetwood 6-4266

Date of Organization : 1955

Perry Gliessman, President
George Grubb, Vice-President
Gordon Grubb, Secretary-Treasurer
Lee Stark, General Manager
Bill Godsey, Production Manager
Gene Wilder, Art Director
Services: Scripts and storyboards, live action
and animation including articulated dolls;
complete production of 16mm sales, training,
public relations, educational and indu.strial
films, also Television commercials. Facilities:
Multiple camera, continuous shooting picture
equipment, 16mm cameras; sound recorders;
new studio with 3,200 sq. ft. of floor space
including sound stage and narration booths;
five-channel re-recording and mixing. Complete
personnel and equipment for studio and loca-
tion; complete 16mm editing equipment. Three
man art department.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Windows (Ponderosa Pine
(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

WEST CENTRAL: Kansas, Minnesota

G & G FILM CORP.: Cont'd.

Woodwork Association) ; Panelized A & W
Stand (A & W Root Beer Co.) ; Pork People
Like (University of Illinois) ; A Voice in the
Market Place (Illinois Grain Corporation) ;
The Farmer Makes Policy (Illinois Agrciul-
tural Association) ; Parrish Hall Construction
(Creative Building Inc.). TV Commercials:
for Illinois Bell Telephone Co. (N. W. Ayer &
Son, Inc.); Monogram Heaters (The Biddle
Co.) ; Smith Oil & Refining Co. (R. E. Holl-
ingsworth & Assoc); Smith-Douglass Com-
pany, Inc. (Richard Crabb Associates) ; Holly-
wood Candy Co. (Grubb-Petersen Advertis-
ing).

New World Productions

1224 N. Glenwood Street, Peoria, 111.
(See complete listing under Los Angeles area)

Kansas

CENTRON CORPORATION, INC.

West Ninth at Avalon Road, Lawrence,

Kansas
Phone: Viking 3-0400

Date of Organization : 1947

Arthur H. Wolf, President and Exec. Prod.
Russell Mosser, Executive Vice-President

and Treasurer
Norman Stuewe, Vice-President
Charles Lacey, Secretary and Director of

Production
Maurice Prather, Motion Picture

Photography
Margaret Travis, Script Supervision
Jerry Drake, Script
Harold Harvey, Director
Gene Courtney, Director
Robert Rose, Still Photography
Dan Palmqui.st, Editing
Oscar Rojas, Art Director

Services: Motion pictures and slidefilms for
public relations, sales, training, education and
television. Subcontracting. Specialized sports
photography. Specialized color and/or black
and white still assignments. Animation and
recording service. Facilities : New studio and
office facilities include 60' x 100' x 27' sound
stage, voice studios, editing rooms, sound
rooms, etc.; Mitchell and Cine Special cam-
eras; complete lighting and sound equipment
for studio and location.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Whitehall u-isoo (Ameri-
can Medical Association) ; Eye to the Sky;
T37 Engineering; Engineering Problems on
the 620 (Cessna Aircraft Company) ; Trans-
portation by Land; Transportation by Air;
Transportation by Water; Seasonal Changes
in Plants; How Seeds Are Scattered; Animals
and Their Homes; Animals Through the Win-
ter; Let's Try Choral Reading; and others
(McGraw-Hill Young America) ; Basketball
Hilites of 1957 (University of Kan.sas). Film-
strips: School Helpers Series; Federal Gov-
ernment Series; Elementary Science *6'

(McGraw-Hill Young America ) . Slidefilms :
The Name is G-B Duct (Gustin-Bacon Mfg.
Co.) ; What Changed Charley? (Board of Lay
Activities, The Methodist Church).

Minnesota

CONTINEMTAL FILMS
(Div. of Midwest Radio-Television, Inc.)

47 South Ninth St., Minneapolis 2, Minn.
Phone: FE 8-6301

Date of Organization : 1954

Robert Ridder, President
F. Van Konynenburg, Executive Vice-Pres.
Paul D. Rusten, E.vecutive Producer
Richard C. Polister, Production Director
Wallace N. Kammann, Head Cameraman
Ben C. Goldenberg, Sales

Services: Writing, direction and production
of color and black and white motion pictures
for business, education, religion and television.
Complete production staff. Facilities: .30' x
60' sound studio; Arriflex, Mitchell cameras;
editing, interlock projection; synchronous
magnetic film sound recording and mixing;
film music library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Your Future (Humboldt
Institute) ; It's Easy to Bend (O'Neil-Irwin) ;
Trackmaster (Owatonna Tool) ; Automation in
Passenger Tire Building (United States Rub-
ber) ; They Called It Minnesota C Minnesota
Centennial Commission). Slidefilms: The
Retarded Child — Planning His Future (Min-
nesota Welfare) ; Eugene of Paris (Rayette,
Inc.). TV Commercials: King Koil (United
States Bedding) ; .lanney Best Paints (Erwin,
Wassey, RuthraufF & Ryan, Inc.).

•H-

EMPIRE PHOTOSOUND INCORPORATED

1920 Lyndale Ave. South, Minneapolis 5,

Minn.
Phone: FRanklin 4-5040

Date of Incorporation: October, 1945

William S. Yale, President
Charles B. Woehrle, Secretary-Treasurer
Catherine Running, Business Manager
Richard Jamieson, Production
Arthur Nicol, Director of Slidefilms &

Animation
Gwen Wohlfeil, Assist. Production Mgr.
John Raddatz, Chief Cameraman
Frank Punchard, Editor
Sam Sabean, Sound Engineer

Services and Facilities: Completely equipped
production facilities for motion pictures, sound
slidefilms, television commercials and sales
meeting presentations. 16mm Maurer camera.
Time-lapse, slow motion equipment. Editing,
and interlock projection. Animation, sound re-
cording studio 40' X 60' sound stage. Tape and
magnetic film recording, disc and tape music
libraries. Process screen and arc rear pro-
jection. High fidelity public address system.
16mm Eastman arc projector. Strong Arc
projector for 3*4 x 4 slides and filmstrips,
8 ft. X 10 ft., 8 ft. X 20 ft., 12 ft. X 30 ft. and
20 ft. X 20 ft. projection screens, available
for conventions, sales meetings, etc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Truly Yours, A Promise

I Farmers Union Central Exchange); The
Land Leveler (The Farmhand Company);
Empire on Parade, Glorioiis Glacier Park
(Great Northern Railway Company) ; An In-
troduction to the Hossfeld Universal Bender
(Hossfeld Manufacturing Company) ; Prog-
ress Report, Out of the Earth, Spanish and
Japanese versions (International Minerals &
Chemical Corporation) ; Growing Places (Min-
nesota Mining & Manufacturing Company).
Slidefilms: Batter Breads, Better Biscuits,
Muffin Making, This Is My Life (General
Mills, Inc.) ; Double-tested House Paint (Mar-
shall Wells Company i ; Permanent Hair Color,
Hair Bleaching (Rayette, Inc.). TV COMMER-
CIALS: for Farmers Union Central Exchange,
The Farmhand Company, Minnesota Mining &
Manufacturing Company.

REID H. RAY FILM INDUSTRIES, INC.

2269 Ford Parkway, St. Paul 16, Minnesota
Phone: Midway 9-1393

Date of Organization : 1910

Branch Offices: 208 S. LaSalle St., Chi-
cago 4, 111. Phone : Financial 6-0897. Frank
Balkin, Vice-President Mid-West Sales. 384
West 1st St., Dayton 2, Ohio. Phone: BAld-
win 2-5174. A. Merrit Simpson, Vice-Presi-
dent Eastern Sales. 716 No. LaBrea, Holly-
wood. Phone: WEbster 5-3737. Anatole
Kirsanoff, Animation Director.

Reid H. Ray, President

William H. Ringold, Vice-President

R. V. Jeffrey, Vice-President, General Sales

Frank Havlicek, Sales Mgr., Film Ad. Div.

Robert E. Whitney, Asst. to the President

Ellsworth H. Polsfuss, Production Manager

Clive Bradshaw. Laboratory Supervisor

Gordon Ray, Director

Robert H. Winter, Chief Film Editor

R. B. Nelson, Director

Services: Motion pictures, slidefilms, TV films
and commercials (live or animated). Screen
advertising for theatres (local, regional, na-
tional). Facilities: Creative department;
studio, laboratory, opticals, titles; animation;
16 & 35mm production equipment with sound
recording in studio or on location; RCA mag-
netic or optical sound 35 & 16mm.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Where Law and Practice
Meet (West Publishing Company); Write
Your Own Ticket (Gale Institute) ; Cotton
Meets the Challenge, So You're Going to Buy
a Combine (International Harvester) ; On the
Practical Side, Investing for Better Living
( Masonite Company) ; 1/3 Mile per Hour,
Highways Unlimited (Harnischfeger Corpora-
tion ) ; Saucepan Sorcery ( Swift & Company) ;
Miracle in Nebraska, It Can't Be Done, Whafs
New for '.58 (Deere & Company) ; Sea Power,
series. Sixth Fleet — Force for Peace (U.S.
Navy). Slidefilms: Checker Bagger, Opera-
tion Meat Department, Operation Gross Profit
(IGA); The Value of Specialty Advertising
(Harrison-Smith); There's a Big Difference
(Butler Manufacturing Company) ; Window
Beauty Can Help Sell Homes (Andersen Cor-
poration). TV Commercials: for Hamms:
Top Value Stamps; Northern States Power;
Scott- Atwater; Toro; Glass Wax; Kerr-
Magee; Pillsbury and Tecnique.

BUSINESS SCREEN MAGAZINE

I GEORGE RYAN FILMS, INC.

\ 210 South Seventh St., Minneapolis 2,
Minnesota
Phone : FEderal 5-8864

Date of Organization : 1955

George M. Ryan, President

Henry K. Knoblauch, Vice-President,

Treasurer
Wayne A. Langston, Vice-President, Gen.

Manager
David E. Westphal, Camera-Editing Depts.
Donald J. Egerstrom, Sound Dept.

Services: 16 and 35mni for motion pictures,
television film commercials, sound slidefilms.
Facilities : 1000 sq. ft. sound stage plus silent
shooting stage approximately 750 sq. ft. with
two working kitchens; miscellaneous 16mm
cameras, 35mm blimped Arriflex, Magnasync
tape recorder, ^4" Ampex tape recorder, 16
and 35mm Moviola with complete editing
facilities: screening room.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Code Gl5 MF 7, Warehous-
ing Operations (Pillsbui-y Mills, Inc.); Hot
Breads 'Round the Clock (General Mills, Inc.) ;
Diagnosis: Overload (United Hospital Fund).
TV Commercials: for various clients in 1957.

Kansas City, Missouri

THE CALVIN COMPANY

1105 Truman Road, Kansas City 6, Missouri
Phone: HArrison 1-1284

Date of Organization: 1931

Branch Office: G. S. Kedey, Mgr. Motion
Picture Centre, Toronto, Canada — Cana-
dian Representative.

Forrest 0. Calvin, President

Lloyd Thompson, Executive Vice-President

Larry Sherwood, Vice President

Neal Keehn, Vice President

Frank Barhydt, Vice President

Betty C. Calvin, Secretary-Treasurer

Richard Bulkeley, Production Manager

James Y. Hash, Comptroller

Leonard Keck, Operations Manager

William D. Hedden, Laboratory Siipt.

Maxine Covell, Office Manager

Services: 16mm color, sales and sales training
films; service work and laboratory facilities
for other producers, universities and indus-
trial photographic departments. Facilities:
Two sound stages, area 19,000 sq. ft.; location
equipment; laboratory with output of 25,000,-
000 ft. black and white, 20,000,000 ft. color a
year; Kodachrome and 16mm negative-positive
color printing and processing. 14 editing
rooms; two sound studios with six channels,

1 eight phono, recording equipment for film,
tape, wax, magnetic film; eight full-time di-

I rectors; creative staff; complete animation
music facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Alertness Avoids Accidents
■ (AAA); In the Middle, The Grapevine, Hoiv
I Much Cooperation, The Follow Through
I (McGraw-Hill and Alcoa) ; Your Future with
I Caterpillar, The Road Ahead (Caterpillar) ;

Enemy Underground (Dow Chemical) ; To-
I morrow's Fuel — Today (D-X Sunray) ; Mur-
j der on the Screen (Eastman Kodak) ; Streak

of Luck (Kansas City United Fund); New
Roads to Profits (LeTourneau — Westing-
house); Football for Millions (Official Sports
Films Service) ; Buried Treasicre, Blessed
Event (Phillips Petroleum Company) ; Opera-
tion Understanding (Pittsburgh Plate Glass
Company) .

St. Louis, Missouri

CONDOR FILMS, INC.

1006 Olive Street, St. Louis 1, Missouri
Phone; MAin 1-8876

Date of Organization: 1951

Bradford Whitney, President

Edgar F. Stevens, Vice-President

Dean Moore, Production Manager

Mildred Smith, Secretary

Charles L. Harris, Jr., Cinematographer

Eddie Moore, Still Photographer

Services: Producers of 16mm and 35mm sound
motion pictures and slidefilms for sales promo-
tion, advertising, public relations, training, tv.
Complete creative, writing and production
staffs. Productions from script to screen or
service work; i.e., editing, adding sound and
music to films already shot. Facilities: Air-
conditioned sound stage with heavy-duty
lighting. Maurer, Bell & Howell cameras.
Stancil-Hoffman synchronous magnetic record-
ing 16mm, 17V2mm, quarter-inch. Multiple
channel synchronous interlocked mixing.
16mm, 17y2mm and 35mm Moviolas (picture
and sound). 16 and 35mm (arc) interlock
projection. Music and sound effects library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tivine Making in the Land
of the Mayas (Midwest Cordage Company) ;
Hot Sticks on Rural Lines; Keeping 'Em Hot
on 3Jf5,000 Volts; Making Good Connection
(A. B. Chance Co.) ; Wagner Air Brake Sys-
tems (Wagner Electric Company) ; Memories
of Lucy Wortham James (The James Founda-
tion) ; Highlights of 1957 (Eli Lilly and Com-
pany). Slidefilms: Bwifc //awdhwg' (Ralston-
Purina Company) ; The Story of D. Q. Joe
(Dairy Queen Co.) ; Gridiron 1957. ana-
morphic slide presentation (Advertising Club
of St. Louis) ; Industrial Development, slide
presentation (Chamber of Commerce of St.
Louis). TV Commercials: for Union Electric
Company, Anheuser-Busch, Inc., Creamo Mar-
garine, Ralston-Purina Company, etc.

CHARLES GUGGENHEIM &
ASSOCIATES, INC.

3330 Olive Street, St. Louis, Missouri

Phone: JE 5-9188

Date of Organization: 1956

Charles Guggenheim, President
Jack A. Guggenheim, Vice-President
Jack A. Guggenheim, Jr., Secretary
Thomas Guggenheim, Treasurer

Services: Production of theatrical and non-
theatrical motion pictures. Facilities: Com-
plete 16 and 35mm editing, projection, sound
recording, mixing, dubbing, interlock, camera,
and lighting facilities.

WEST CENTRAL: Missouri

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A City Decides (Fund for
the Republic) ; The Big City (City of St.
Louis) ; World of One (Chicago Joint Appeal) ;
The Man Who Called (National Council of
Catholic Men) ; The Saint Louis Bank Robbery
(self -produced for Guggenheim & Assoc).

HARDCASTLE FILM ASSOCIATES

7811 Carondelet Ave., St. Louis 5, Mo.
Phone: Parkview 6-0202

Date of Organization: 1930

J. H. Hardcastle, Producer
C. E. Talbott, Photography
Richard Hardcastle, Editorial
Richard Hardcastle, Jr., Production

Services: Motion pictures, slidefilms, and TV
commercials; advertising, public relations,
sales, industrial training, civic, religious, fund
raising films. Facilities: 35mm and 16mm
equipment, sound stage, editing rooms, port-
able lighting and recording equipment for lo-
cation production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Presidents' Nig lit (South-
western Bell Telephone Company ) ; Sam Sad-
sack (Krupnick, Inc.) ; Expecting (Social
Science Films) ; Dairy System (Farm Films,
Inc.). Slidefilms: Multi Luber #J (Lincoln
Engineering Company, Lincoln-Mercury Div.) ;
Multi Luber #2 (Lincoln Engineering Com-
pany, Edsel Division) ; Summer Highways &
Buy ways (The Seven Up Company). TV
Commercials: for Chicago Auto Wreckers
(Robert Lurie, Inc.) ; Haase Olives (Rutledge
& Lilienfeld, Inc.) ; Hamiltonian Savings and
Loan.

PREMIER FILM

AND RECORDING CORPORATION

3033 Locust Street, St. Louis 3, Missouri
Phone: JEflferson 1-3555

Date of Organization: 1936

Theodore P. Desloge, President and Exec.

Prod.
Wilson Dalzell, Vice-President and Assoc.

Prod.
Roger E. Leonhardt, Production Manager
Charles Kite, Editorial Supervisor
H. Stewart Dailey, Director of Photography
Robert Hoover Kirven, Creative Director
James E. Darst, Director of Sales

Services: Creators and producers of business,
industrial, religious, documentary, theatrical
and television motion pictures and sound slide-
films — 16 or 35mm sound, black and white or
color. Facilities: Air conditioned studios,
sound stage, 35 and 16mm screening rooms.
Mitchell, Bolex, B & H, 35 and 16mm cameras,
Fearless dolly, M-R mike boom, complete light-
ing facilities, mobile generator; complete re-
cording, mixing, scoring facilities; tape, disc,
magnetic film, interlock system; complete
effects and music library; complete editing
department, writers, directors, editors; record
processing and pressing plant.

(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

WEST CENTRAL: Mo., Neb., Wise.

PREMIER FILM & RECORDING: Cont'd.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tin- Cardinal Tradition
(Anheuser-Busch, Inc.); Bud Half Qi(arts.
Pick-A-Pair of Six Packs ( D'Arcy Advertis-
ing Company); Bu.sch Bavarian Story 19.58
(Gardner Advertising Company). Slidefilms;
Perspective (Missouri Historical Society) ;
The Living Christ Series, 7, The Blessings of
the Christ Child (Concordia Publishing
House); Falls City Beer sales training film
(Horan-Daugherty, Inc.). TV Commercials:
For Reisch Beer ( Oakleigh R. French & Asso-
ciates) ; Budweiser (D'Arcy Advertising Com-
pany) ; Busch Bavarian Beer, Monsanto Chem-
ical (Gardner Advertising Company) ; MauU's
Barbecue Sauce (George Nagel & Associates) ;
Siegler Heaters (Siegler Corporation).

Wilding Picture Productions, Inc.

.3920 Lindell Boulevard, St. Louis, Mo.
Phone: .JEfTerson 5-7422
-Jack Robertson, District Manager
(See complete li.sting under Chicago area)

Nebraska

CHRISTENSEN-KENNEDY PRODUCTIONS

.'5.5.53 Farnam Street, Omaha, Nebraska
Phone: AT 2977

Date of Organization : 1956

Ray Christensen, Partner. Producer-
Director

Dennis M. Kennedy, Partner, Producer-
Director

Herb Hellwig, Representative

Kenneth C. Dunning, Art Director

Services: Industrial, public relations, training
and sales films; slide film strips; animation;
visual aids work; and TV commercials. Facili-
ties: Equipment for the production of all types
of 16mm films, equipment for animation, edit-
ing, B&W processing, .'55mm color slides and
film strips.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Hcli) and Hope (Martin
Luther Home for Retarded Children, Beatrice,
Nebr. ); Faahion Show (The Clarkson Hospi-
tal). Slidefilms: Selling Group Plans (Mu-
tual Benefit of Omaha); How to Do Magic
Tricks ( Paxton & Gallagher Co., Buchanan-
Thomas Adv.) ; A New Benefit Plan for Em-
plogees (Omar, Inc.).

KEITH FILM PRODUCTIONS

2820 Harney Street, Omaha, Nebraska
Phone: .lAck.son 35.59

Date of Organization: 1953

.fames C. Keith, Owner

E. LaMont Williams, Production Mgr.

Helen W. Gloeb, Art & Animation Director

Services ; Production of motion pictures,
16mm for advertising and sales purposes for
industry, education and television. Including
creative art and script services, photography,

live and animation. Specialists in agricultural
farm equipment sales films. Facilities: 16mm
Cine Special, Auricon and Bell & Howell cam-
eras, animation stands, large sound stage,
portable lighting, editing and viewing studios.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Dowyi to Earth (The Soil-
Mover Co. ) ; The Big Dipper ( Kooiker Mfg.
Co.) ; The Big Difference (Wind King Electric
Mfg. Co.); Forage Chopping ( Lundell Mfg.
Co.); Profits Cut and Dried ( Behlen Mfg.
Co.). TV Commercials: for Old Home
Bread, Metz Baking ( Amundsen Bolstein
Adv.); Cooper Feeds, Fairmont Foods (Allen
& Reynolds); Alamito Dairy (Ayers, Swan-
son, Omaha) ; Habco Mfg. Co. (Ayers, Swan-
son, Lincoln ) ; Metropolitan Utilities District
(Bozell & Jacobs, Inc) ; Union Pacific Railroad
(Caples & Co., Adv.); Kitty Clover Potato
Chips ( Floyd Mellen, Adv. ) ; Blue Bunny Ice
Cream ( W. D. Lyon Company).

Wisconsin

FILM ARTS PRODUCTIONS, INC.

1700 South 19th Street, Milwaukee 4,

Wisconsin
Phone: Mitchell 5-0523

Date of Organization: 1927

Harlan P. Croy, President
Walter E. Immekus, Director, Photographij
C. Oscar Lindquist, Still Photography
Alfred M. Zemlo, Chief Sound Engineer

Services: Creation and production of motion
pictures and slidefilms for industry; TV com-
mercials; slide presentations; script prepara-
tion. Facilities: New studios; sound stage
66 ft. X .50 ft.; recording studios 22 ft. x 14 ft.
and 11 ft. X 14 ft.; editing rooms; laboratory;
complete 16mm; complete lighting equipment
for location and studio work.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Out of This World ( Har-
ley-Davidson Motor Company); Fall House-
cleaning ( S. C. Johnson & Sons); Take It
Away ( Macwhyte Company); 195S Conven-
tion ( National Junior Chamber of Commerce).
Slidefilm: Behind Your Speed Queen Fran-
chise (Speed Queen Corporation).

Douglas Productions

734 N. Jefferson, Milwaukee, Wis.
Phone : Broadway 3-5680

Fred C. Raymond, Clierit Contact

(See complete listing under Chicago area)

KLUGE FILM PRODUCTIONS

3200 N. Richards Street, Milwaukee 12,

Wisconsin
Phone: FRanklin 2-0191

Date of Organization: 1952

Donald R. Kluge, Sales Manager
Douglas W. Kluge, Production Manager

Services: Scripting and production of 16mm
motion pictures for business, industry and
television. Facilities: Equipped for studio
and location photography and recording; edit-

ing; interlock projection, recording and
mixing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Resistance Welding (Re-
sistance Welder Mfgr.'s Assoc.) ; The Story of
Henri's (Henri's Food Products Co., Inc.);
The Electronic Secretary — (Theory of Opera-
tion i (Electronic Secretary Industries, Inc.);
Understanding High Fidelity (Hi-Fi House.
Inc.); Rotary Cutter and Stacker (Alfa Ma-
chine Co.) ; Junior Red Cross (American Red
Cross, Milwaukee Chapter).

Riviera Productions

230 Westmoor Blvd., Milwaukee 14,

Wisconsin
Phone: SUnset 2-8815
Robert Zens, Midwest Representative
(See complete listing in Los Angeles area)

RUDY SWANSON PRODUCTIONS

1616 Lehmann Lane, Appleton, Wisconsin

Phone : REgent 3-6272

Date of Organization: 1939

Branches: Route 2, Janesville, Wisconsin,
Harlon Long, Sales Representative; 7715
Oglesby Ave., Chicago 49, Illinois. Thomas
Fenton, Sales Representative.

Rudy Swanson, E.veciitive Producer
Robert W. Swanson, Production Supervisor
Richard Casperson, Production A.'fsistant
Gordon Daily, Sound Recording
David Porter, Studio Crew Head
Services: Creators and producers of all ele-
ments of 16mm sound, color, sales, sales train-
ing, documentary, public relations, and televi-
sion films. Facilities: Company owned mo-
tion picture center with two sound stages,
offices, projection, recording and editing facili-
ties. Main stage 40' x 60' with complete
kitchen, office and household sets. Complete
color lighting, thi'ee 16mm cameras, 16mni
magnetic synchronous recording and multi-
channel mixing; music and art facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Your Fair Share (Milwau-
kee Community Chest) ; You Can't Put a Pric,
on It; Versamatic (Supreme Products Co. > ;
These Few Seconds (Wisconsin Wire Works) :
The Gorton Story (Gorton-Pew Fishing Co.) ;
The Red Arrow Story (Wisconsin National
Guard); Sunny-Pak; Versatility in Volume:
A Study of Automation for Fish Sticks; Ad vac
( Marathon, Div. of American Can Co. ) ; The
Morning Glory Story (Consolidated Badger,
Inc.).

This 8th Annual Review Issue

Is Your Most Reliable Reference Source

• Producers whose listings appear in this sec-
tion have voluntarily supplied the minimum
client and film references for your reference
use. Five business-sponsored motion pictures
or slidefilms were the minimum requested for
an unqualified listing. Television commercials
ai-e also listed for companies specializing in
this type of production work. 9

(LISTINGS CONTINUE ON FOLLOVVING PAGE]

BUSINESS SCREEN MAGAZINE

Integrated for Performance: TECHNIRAMA and TECHNICOLOR

Now a new dimension is added to tine magic of COLOR BY
TECHNICOLOR. It is TECHNIRAMA-the Technicolor single camera,
large screen photography system. This triumphant combination
signals a new era in motion picture entertainment.

TECHNICOLOR CORPORATION • Herbert T. Kalmus, President and General Manager • Technirama and Technicolor are registered trademarks

iTH ANNUAL PRODUCTION REVIEW

Texas

Si.

Arkansas

Telepix Corporation

Delaplaine, Arkansas

Jim Vaughn, Representative

(See complete listing Los Angeles area)

Arizona

CANYON FILMS OF ARIZONA

834 North Seventh Ave., Phoenix, Arizona
Phone: ALpine 2-1719

Date of Organization : 1953

Raymond Boley, Owner-Production Manager
Bob Allen, Oivner-Director of Photography
John E. Evans, Creative Production
Wally Bruner, TV Commercial Production

Services: Motion picture producers for indus-
try, television, advertising and education. TV
spots; sound slidef51ms. Contract shooting or
editing for outside producers. Art, animation
and script services. Facilities: Two sound
stages, sound recording facilities (magnetic
film or tape) ; disc cutting. Set lighting and
complete portable lighting. Synchronous cam-
eras, recorders and dubbers. Editing dept.,
including sound cutting. Interlock projection
and recording. Set construction. 16mm or
35mm production. Complete location equip-
ment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Alpine Line (Interna-
tional Metals") ; Winter at the San Marcos
(San Marcos Resort) ; The Arabian Horse
(Arabian Horse Assoc, of Arizona). Slide-
films: Your Invitation (Paradise Memorial^
Trust); Rest haven Mausoleum (Tech Memo-^rt
rial Trust). ?

SOUTHWEST FILM INDUSTRIES, INC.

806 Roosevelt Street, Tempe, Arizona
Phone: WOodland 7-5413

Date of Incorporation: 1954

Joel A. Benedict, President
Robert M. Wachs, Vice-President
T. T. Crance, Secretary, Treasurer
Elmer F. Felton, Public Relations
Sherwood Strickler, Cinematographer
Stanley Womer, Technical Consultant
Ronald Holloway, Director of Music
Richard Bell, Script Writer

Services: Motion picture productions, busi-
ness, industrial, educational; kinescoping; TV
commercials; processing and printing 16mm
film. Facilities: 16mm film production studio
and 16mm film processing laboratory.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The All-American County
(Maricopa County, Arizona) ; Trends in Ari-
zona Living (John J. Long, Phoenix); Crea-
tures of the Desert, Irrigation (McGraw-Hill) ;
Naked Came I, Our Versatile Forest (Arizona
State College).

Extra Production Review Copies

Additional copies of this 8th Annual Review
available at $2.00 each while supply available.

Jerry Fairbanks Productions

219 Majestic Building, San Antonio, Texas

Phone: CApital 4-8641

Jack Mullen, representative

(See complete listing under Los Angeles area)

GULF COAST FILMS, INC.

Oil & Gas Building, Houston 2, Texas
Phone: Blackstone 5471. Cable: Gulfilm
Robert Yarnall Richie, President
V. G. Richie, Secretary-Treasurer
Services: Motion pictures, Richie-Graphs,
slidefilms and still photography, b&w or color!
Scripting and story board treatments ; counsel
on distribution. Facilities: Mitchell camera,
complete lighting.

RECFNT PRODUCTIONS AND SPONSORS

(See complete listing under Robert Yarnall
Richie in Metropolitan New York area)

JAMIESON FILM COMPANY

3825 Bryan Street, Dallas 4, Texas
Phone: TAylor 3-8158

Date of Organization: 1916

Branch: 936 W. Peachtree St., N.W., At-
lanta 9, Georgia. Phone: TRinity 4-6625.
Chester D. Gleason, Manager

Bruce Jamieson, Partner & Business

Manager
Hugh V. Jamieson, Jr., Partner &

Prodiiction Manager
Jerry Dickinson, TV Production Manager
Taylor Branch, TV Program Supervisor
Robert Redd, Production Services Manager
Bill Stokes, Sales Manager
Larry Buchanan, Writing
Robert Alcott, Camera
John Beasley, Animation
Paul Jamieson, Laboratory
Barbara Guild, Accounting
Sherald Brownrigg, Sound

Services: Industrial, educational, training and
public relations motion pictures, 16mm and
35mm; filmed television programs and TV
commercials; sound recording laboratory and
printing services for industrial, educational,
or producer organizations. Facilities: 15,000
sq. ft. studio, sound stage and laboratory;
complete 35mm & 16mm production equip-
ment; RCA 16mm and 35mm sound channels;
editing, printing and processing 16mm and
35mm; color printing with scene-to-scene color
correction; animation, creative staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Land Is Yours (At-
lantic Seaboard Conference of American Title
Assoc.) ; Solid Propellant Rocketry (Thiokol
Chemical Corp.); Railroading With Radar
(Southern Pacific Railroad); Adventure at
Our Door (Texas State Park Boards) ; Search
for Oil in Panama (Champlin Oil Co.) ; classi-
fied films for: Chance Vought Aircraft (3)
and Convair (3). Television Films: Texas
in Review~52 half hour programs for Humble
Oil & Refining Co. 'McCann-Erickson) ; Con-
fession—I half-hour programs for Confession,
Inc. TV Commercials: For Old Judge Coffee

( Hirsch, Tamm & Ullman) ; Humble Oil i
Refining (McCann-Erickson); Borden, Fritot
Haggar Slacks (Tracy-Locke) ; Sessions Pea
nut Butter, Jesse Jewell Frozen Foods (Craw
ford & Porter) ; Tenilhist (Pams) ; Mercantil
National Bank (Ratcliffe) ; Morton Food
(Crook Adv.) ; Bunker Hill Foods (Cargill ,>
Wilson); Red Goose Shoes (D'Arcy & Co.)
Neuhoff's Meats (C. Wendell Muench ) ; Stat
Fair of Texas (W. W. Sherrill).

KEITZ & HERNDON

4409 Belmont, Dallas, Texas
Phone: TAylor 4-2568

Date of Organization: 1950

Larry F. Herndon, Jr., Sales Mgr.

Rod K. Keitz, Production Mgr.

Tom Young, Art Director

Bob Dalzell, Production Supervisor

John Bronaugh, Photography
Services: Complete 35mm and 16mm motioi
picture services, both live photography am
animation. Facilities: 35mm and 16mn
production units.

RECENT PRODUCTIONS AND SPONSOR!

Motion Pictures : De leer ( Standard Oil Com.
pany of Indiana) ; Vornado Service (O. A
Sutton Corporation) ; Red Ball Jets (Misha
waka Rubber & Wool Company) ; Fountain
Service (Dr. Pepper Company) ; LSB (Lone
Star Brewing Company) .

MUNDELL PRODUCTIONS

4207 Gaston Avenue, Dallas 10, Texas
Phone : TAylor 1-0770

Date of Organization: 1956

Jimmie Mundell, Owner and Director of

Production
Tom Journeay, Sales Manager
Jeff Mundell, Business Manager

Services: Industrial, sales promotion, public
relations, political and TV news release serv-
ice. Facilities: 16mm and 35mm cameras,
silent and sound ; studio and location ; synchro-
nous magnetic recording; M.R. lights & grip
equipment; preparation & editing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Unfinished Business (Citi-
zen's Charter Association) ; It's Courage That
Counts (Senator Ralph Yarborough) ; Rest-
land of Dallas (Restland Memorial Park) ;
Texas Labor Unites (Texas State AFL-CIO) ;
Stewardess College (American Airlines).

Robert Yarnall Richie Productions, Inc.

Oil & Gas Building, Houston 2, Texas
(See listing of Gulf Coast Films, Inc.)

United States Productions, Inc.

1714 Huldy, Houston 19, Texas
Mrs. Barbara Atwell, in charge
{ See complete listing in New York City area)

Winik Films Corporation

4300 Druid Lane, Dallas 5, Texas

Ray Jones, in charge

(See complete listing in New York City area)

BUSINESS SCREEN MAGAZINE

^ g

4fri

SOUTHWEST FILM CENTER

(Film production facilities of

SOUTHWEST FILM LABORATORY, INC.)

3024 Fort Worth Ave., Dallas, Texas
Phone: WHitehall 6-2184

Date of Organization : May, 1950
Irvin Gans, Executive Producer-
Jack A. Hopper, Laboratory Manager
Lloyd B. Abernathy, Producer Services
Robert E. Rogers, Editorial Supervisor
Robert Arch Green, Script
Marty Young, Director
Bill Mitchell, Set Design
Joe Harris, Animation
Oliver H. Oliver, Sound

Services: Producer services, script to screen

or any phase of production. TV film series;

TV commercials; business and educational
j films; animation. Facilities: 3200 sq. ft.

sound stage ; sound recording studio ; multiple-
f channel dubbing; music scoring. Complete
■laboratory featuring additive scene-to-scene
I color correction printing. New animation

department.

Irecent productions and sponsors
'Motion Pictures: A Better Way (Tyler Pipe
I& Foundry Co.) ; Men and Milk (North Texas
! Milk Producers Assn.); The Next Hundred
j Fears (Louisiana State University) ; The Bus
land Us (Texas Educational Agency); Saw
[Angela (San Angelo Industries, Inc.); The
\ Answer (Waco United Fund).

TEXAS INDUSTRIAL FILM COMPANY

2528 North Boulevard, Houston, Texas
Phone : JAckson 9-4377

Date of Organization : 1945
Date of Incorporation : 1956

N. Don Macon, President

S. Macon, Secretary-Treasurer

A. P. Tyler, Production Manager

Services : Industrial training and sales promo-
tion motion pictures, 16mm and 35mm sound,
color; 35mm sound slidefilms. Facilities:
16mm and 35mm cameras, lighting equipment;
air-conditioned sound stage; disc, 16mm mag-
netic tape and 16mm optical sound recording;
picture and sound editing; printing equip-
ment for 16mm motion pictures and 35mm
slidefilms. Personnel for writing, direction,
editing and sound recording.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Safe Work on Poles (Amer-
ican Telephone & Telegraph Co.) ; Southwest
Conference Football, Highlights of 1957; Let's
Sell Golden Esso; Service (Humble Oil & Re-
fining Co.) ; Fill It Up With Service (Con-
tinental Oil Company) .

The Film Buyer's Basic Guide

i^ Experienced users of visual communications
in business, industry and government look to
the Annual Production Review listing pages
for basic reference data, carefully collated and
complete as a primary step in the selection
of a competent film producer. Only companies
supplying minimum client reference data are
given unqualified listing in these pages. Look
to Business Screen for the best buyer's guide
reference data in 1958. 5^

MOUNTAIN STATES

Colorado

THOS. J. BARBRE PRODUCTIONS

2130 So. Bellaire St., Denver 22, Colorado
Phone : SKyline 6-8383

Date of Organization: 1940

Thos. J. Barbre, Otvner, Manager, Producer
Anita T. Barbre, Assistant Manager
Paul Emrich, Recording Director
Harold J. Anderson, Director of Photog-
raphy
Lowell B. Switzer, Writer-Director
Services: Complete production of all types of
business films. Sales, training, public rela-
tions, advertising, educational. Color and black
and white. TV commercial and TV entertain-
ment films. Producer services. Facilities:
Sound stage, theater, editing rooms, voice stu-
dio, interlock projection. Maurer cameras.
100,000 watts of lighting equipment. Maurer
six-track optical recording. Magnetic film re-
cording. Tape recording, Sound truck and
generator. Editing, animation and titling
rooms, equipment and staff. Recorded music
libraries. Staff organist. Editors, script
writers.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : High Country (Adolph
Coors Company) ; What's Inside? (Holly-Gen-
eral Company) ; By Their Deeds (U. S. Bu-
reau of Reclamation) ; Cool, Clear Water (Wy-
oming Game & Fish Dept.) ; Acroiv V.Form
System (Acrow, Inc.) ; Green and Gold (Col-
orado State University) ; Quick-Set Dado
(Consolidated Machy. & Supp. Co., Ltd.) ;
Let's Talk It Over (Great Western Sugar Co.) ;
Safari (Adolph Coors Company). TV Com-
mercials: For Gates Rubber Company and
Adolph Coors Company.

RIPPEY, HENDERSON, BUCKNUM & CO.

909 Sherman Street, Denver 3, Colorado
Phone: AComa 2-5601

Date of Organization: 1943

Arthur G. Rippey, Managing Partner

Gilbert Bucknum, Partner, Producer

Clair G. Henderson, Partner

Harry A. Lazier, Partner

Robert R. Powell, Production Supervisor

Robert G. Zellers, Chief Cameraman

Kenneth C. Osborne, Film Editor

Services: Industrial and civic relations mo-
tion pictures, color and sound, both voice-over
and lip synchronization ; sound slidefilms, black
and white and color. Facilities: Sound stu-
dio, 16mm cameras, lighting, recording and
editing equipment; creative staff; art depart-
ment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: One Mile Closer to Heaven
(Mountain States Telephone) ; News for the
Cities by the Sea (Norfold Newspapers, Inc.)
Frontier Vacationland (Frontier Airline)
Idaho Legend (Idaho First National Bank)
River of Enterprise (Idaho Power Company)
The Greatest of These (National Benevolent
Association of the Christian Church) ; Selling
Big Aggie Land (Radio Station WNAX). TV
Commercials: for Bennett's Paints, Denver
Post, Rockmont Envelope Co.

SONOCHROME PICTURES

2275 Glencoe Street, Denver 7, Colorado
Phone: EAst 2-3192

Date of Organization : 1942
Branch: Multichrome Laboratories
760 Gough Street, San Francisco, California
R. B. Hooper, Owner-Producer
George E. Perrin, Director of Photography
Herbert McKenney, Owner, Multichrome
Laboratories
Services: Motion picture and television pro-
ducers. Sound recording, titles, TV Spots,
color release prints. Facilities: Animating
and title machines; synchronous 16mm mag-
netic and optical recorders. Mobile power
plant, Mitchell 16mm cameras, 35mm (400 ft.)
Eymo. Special effects department

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Safety in Action—Trans-
portation; Safety in Action—Mechanical; Use
Your Head, second section (Denver & Rio
Grande Western R.R.) ; Submerged Welding
Techniques (Burkhardt Steel Corp.); Opera-
tions Petroleum Peak (Kostka & Associates
Agency) ; Mr. Dodds Goes to Colorado on Denr-
ver Zephyr (Burlington Railroad Company) ;
U. S. Air Force— ARDC-ML Experimental
Series. TV Commercials: for Denver & Rio
Grande Western RR— 38, Denver & Rio
Grande Western RR and Missouri Pacific RR
—4 (Ball-Davidson Agency) ; Burlington Rail-
road Company — 2.

WESTERN CINE SERVICE, INC.

114 E. 8th Ave., Denver, Colorado
Phone: AMherst 6-3061

Date of Organization: September 1, 1952
Herman Urschel, President
John Newell, Executive Vice-President
Noel Jordan, Secretary -Treasurer
Mike Cook, Vice-President — Sales
Harry Barnes, II, Laboratory Manager
Tom Harvey, Sound Recording Manager
Stan Phillips, Titling & Animation Manager
Services : 16mm motion picture and television
production ; complete 16mm lab. for color and
b&w processing, printing and editing; com-
plete sound recording for tape, disc and film.
Sound slidefilm production. Facilities: Ani-
mation and title stand, color & b&w processing
machines, printer, editing facilities, Maurer
Magnasync & Magnacord recorders, synchro-
nous cameras, professional equipment dept.,
rental & sale and special effects dept.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Heritage of Hope (National
Jewish Foundation for Asthmatic Children) ;
Colorado Cares (Colorado State Dept. of Pub-
lic Health) ; Salute to Sales (Shwayder Broth-
ers — Samsonite) ; Skimeister, D. U. Football
Highlights (University of Denver) ; The
Closed Loop (Martin Company) ; Air Force
Academy Football Highlights (Air Force
Academy). Slidefilms: The Investment of
Today (Realty Development Company) ; No-
reen Shampoo Sales (Bradley Lane Agency)
TV Commercials: for Frontier Airlines, Mis.s
America (Lotito Agency) ; Luby Chevrolet
(Prescott & Pilz Agency) ; American Cancer
Society (Thomas & Wade) ; Hungarian Flour
(Clair & Meyer) ; D. U. Hockey (University
of Denver) ; Denver United Fund (United
Fund Committee).

8TH ANNUAL PRODUCTION REVIEW

1J^^ □ iB.4f a

WEST COAST

San Francisco and Bay Area

MARVIN BECKER FILMS

915 Howard Street, San Francisco 3, Calif.
Phone: EXbrook 2-1655

Date of Organization : 1952

Marvin E. Becker, President

Frank E. Wulzen, Production Manager

Dick Ham, Writer-Director

Ann Becker, Secretary-Treasurer

Jack Halter, Studio Manager

Services: Industrial, documentary, business,
public relations and educational motion pic-
tures and slidefilms. Television films and com-
mercials, newsreel coverage. Franchised
Reeves Magna-Stripling service. Hi-speed
photography. Facilities: Creative staff, 16
and 35mm production equipment, music li-
brai->', sound stage, lights, sets, carpenter shop,
machine shop, art department, complete ani-
mation department and camera. Editing and
projection rooms and multi-channel dubbing.
Wide-screen production equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Decades of Progress (Vic-
tor Equipment Company) ; San Francisco Bay
Model, Tetrapods on Guard (U.S. Corps of
Engineers); Tumble-Tubs ( Allwork Mfg.
Company); Living Fences (Ginden Nurser-
ies). Television Films: Concrete Castings
(Forni Products Company) ; Granny Goose
Potato Chips (Granny Goose Company);
Breatheasy (Pascal Products Company);
Concrete Progress ( Permanente Cement);
Prime Mitiister Visits San Francisco (Japan-
ese Government); Preparations for VIII
Winter Olympic Games (Olympic Committee).
TV Newsreels: for San Francisco Chamber
of Commerce, CBS-TV, NBC-TV.

GOLDEN STATE FILM PRODUCTIONS

49 Stevenson Street, San Francisco
Phone: YUkon 6-6550

Date of Organization: 1950

John L. Siegle, Oivner
Services: 16mm motion pictures for industry,
business, documentary and training. Facili-
ties: Full editing facilities, .sound recording.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Hail to California ( Uni-
^■ersity of California); Italian Swiss Colony
Wiues (Italian Swiss Colony Winei-y); So-
nora Pass Vacationland ( Tuolumne County,
California ) ; Let's Ski ( Dodge Ridge Ski
Slopes, Inc.); Youth Behind the Badge
(Berkeley California Police Department).

Harris Tuchman Productions

110 Sutter Street, San Franci.sco 4, Cali-
fornia
Phone: Garfield 1-69.36
John ^Palmer, in charge.
< See complete listing in Los Angeles area)

HE BUYERS READ BUSINESS SCREEN

MOTION PICTURE SERVICE COMPANY

125 Hyde Street, San Francisco 2, Calif.
Phone: ORdway 3-9162

Date of Organization : 1935

Gerald L. Karski, President, Gen. Manager
Harold A. Zell, Vice-Pres. in Chge. of Prod.
Boris Skopin, Mgr. Title & Trailer Dept.
Gerald Patterson, Mgr. Laboratory Dept.

Services: Industrial, commercial and public
relations films; special announcement and ad-
vertising trailers for theatres, business. TV
film.s, spot commercials. Facilities: Maurer
& Cine Special 16mm cameras; 3 studio 35mm
cameras; 2 title 35mm cameras; 16mm & 35-
mm laboratory ( developing, printing and re-
duction), art dept.; magnetic & optical re-
cording; dubbing equipment; sound stage;
editing equipment; title & animation equip-
ment; script-to-release print service; screen-
ing room equipped for CinemaScope, 35mm
and 16mm projection.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: For Portland Gas & Coke
(Cole & Webber Advtg., Portland) ; Standard
Oil of Calif (BBD&O); Oil Heat Institute
( Pacific Nat'l Advtg., Seattle ) ; Idaho Adv.
Comm. I Botsford, Constantine & Gardner,
Portland ) ; California Wine Advisory Board,
Roman Meal Company (Roy S. Durstine,
Inc.) ; Roma Wines ( Foote Cone & Belding ) ;
Granny Goose Potato Chips (Brooke, Smith,
French & Dorrance ) .

MOULIN STUDIOS

181 Second St., San Francisco, California

Phone: YUkon 6-4224

Ray Moulin, President

Thomas Moulin, Vice-President

George Riekman, Mgr., Motion Picture Div.

Myron Wagner, Sales Manager

Services : Producers of 16mm and 35mm B&W
and color features, TV commercials, slide
films. Facilities: two music libraries, com-
plete animation facilities, sound recording
studios, tape & disc.

(DECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Enchanted Hills (National
Foundation for the Blind); Convention Film
(Lions International); Water (Water Devel-
opment Inc.); Foundry Production (Sequoia
Metalcraft). Slidefilm : Sales film for Na-
tional Motor Bearing

PACIFIC PRODUCTIONS

414 Mason Street, San Francisco 2, Calif
Phone: YUkon 2-3986

Date of Organization: 1938

Donald M. Hatfield, Ph.D., President
Fred P. Barker, General Manager
Russell Westdal, Production Manager

Services; Sponsored public relations, sales,
documentary and training films ; medical films ;
slidefilms; filmstrips; cinettes. Facilities:
Maurer and Eastman cameras; synchronous
tape recording; lighting; sound and silent
stages; 35mm & 16mm editing equipment; ani-
mation department.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: As Boys Grow (Medical
Arts Productions, Inc.) ; Choice of Method;

Inspection and Testing (U. S. Navy) ; Sprin-
kler Irrigation (Kaiser Aluminum & Chemi-
ical Corp. ) ; Speeding Reading, Series (Visual
Education, Inc.).

45-

ALFRED T. PALMER PRODUCTIONS

130 Bush Street, San Francisco, California
Phones: Douglas 2-8177-8

Date of Organization : 1931

Alfred T. Palmer, Owner, Exec. Producer
Alexa H. Palmer, Co-Owner, Office Mgr.
Pauline C. Hase, Secretai-y
William Thorp, Associate Producer
Lawrence E. Williams, Associate Producer
Herbert M. Johnson, Associate Producer
M.P.S. Van Lier, Associate Producer
David H. Palmer, Sound
Mark Young, Laboratory
Julia Palmer, Editorial
Donald A. Palmer, Production
Charles Niewenhous, Camera Dept.
Nikola Drakulic, Still Dept.

Services : Production largely centered in mari-
time and overseas subjects related to the pro-
motion of human understanding through trade
and travel. Facilities: Complete production
and sound studios, reproduction laboratory,
distribution facilities and theatre. Also color
and black and white still.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Energy to Live (Standard-
Vacuum Oil Company) ; American Shipping
in Today's World (The Propeller Club of the
U.S. ) ; Proud Neiv Presidents, Ports of Call
(American President Lines); Beyond the
Horizon (World Family Forum Films). Pro-
ducers of Americans Look at the World, Ex-
plore the World, Teen-Age Magellan, Your
World Today, World Trade Films (No spon-
sors listed).

W. A. PALMER FILMS, INC.

611 Howard Street, San Francisco 5, Calif.
Phone: YUkon 6-5961

Date of Organization: 1936
Date of Incorporation: 1947

W. A. Palmer, President

H. B. Butler, Vice-President, Treasurer

C. DeY. Elkus, Jr., Secretary

Florence H. Dieves, Executive Producer

John Corso, Jr., Laboratory Manager

Stewart A. Macondray, Sound Engineer

Joseph P. Dieves, Camera

Forrest E. Boothe, Recording Manager

E. S. Douglass, Jr., Business Manager

Services: Industrial public relations, educa-
tional films, and sales training films; sound'
slidefilms; television films and spot commer-
cials; Palmerscope 16mm and 35mm television
recording. Facilities: Studio and location
protography; Westrex recording (photograph-
ic and magnetic, 16mm and 35mm) ; disc and
tape recording, including stereophonic; mul-
tiple channel dubbing and interlock; color,
black-white printing, 16mm optical printing,
35mm to 16mm reduction printing; animation
and title camera.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Forever Living For-
ests (California Redwood Association) ; Penny

BUSINESS SCREEN MAGAZINE

A Pound (Calaveras Cement Co.) ; The Wines
of California ( Almaden Vineyards) ; Give Ua
This Day (United Bay Area Crusade) ; Weath-
er (Pacific Gas & Electric Co.). Television
Films: The Measure of Man. with Dr. John
W. Dodds; Tempest in a Test Tube, with Dr.
Harry Sello ( KOED-TV, National Education-
al Radio & Television Center) ; Rocks and
Trees (Omnibus — TV Radio Workshop).

Sonochrome Pictures

760 Gough Street, San Francisco, Calif.
(See complete listing under Colorado area)

GENE K. WALKER PRODUCTIONS

465 California Street, San Francisco 4, Calif.

Phone: YUkon 6-2891

Studio at 627 Commercial Street, San Fran-
cisco, California. Phone: YUkon 2-4181

Date of Organization: 1938

Gene K. Walker, President

Claire McNamara, Secretanj-Treasnrer

II. F. Scott, Studio Manager

Stedman Chandler, Service Manager

George Halligan, Prod. Supervisor

Services : Complete production services, 16mm
& 35mm film, sound slidefilms and filmstrips.
Facilities: 2-story studio building, fully
equipped for recording, editing, titling and
small-set photography, 4 recording channels.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Achievement Supreme
(Standard Oil Company, California); Will It
Work for Me, Refinery on the Delaware (Tide-
water Oil Company) ; Wine and Its Blessings
(California Wine Institute) ; Taproots to Liv-
ing Waters ( East Bay Municipal Utility
District).

j^ I I MIL. Jp rn ^JL ^ I — I

METROPOLITAN LOS ANGELES

ACADEMY FILMS

800 N. Seward St., Hollywood 38, Calif.
Phone: HOllywood 2-0741

Date of Organization: 1946

James A. Larsen, President
Mrs. Elizabeth R. Larsen, Vice-President
Frank Putnam, Treasurer & Comptroller
David Johnson, Laboratory Supt.
Ralph Larsen, Laboratory & Sound

Technician
JoAnne L. Gainor, Exec. Secretary

Services : Facilities and experienced personnel
for production of motion pictures in color
or bw for public relations, advertising sales
training, research, employee education and
other business, industrial purposes. Scripts,
photography, artwork and animation. Sound
recording & re-recording, editing and both
color and bw lab work in our studio. Facil-
ities: 60' X 100' sound stage, small recording
studio; Westrex sound recording channel.
35mm, 16y2mm or 16mm. Ampex recorder
for 14" tape; Mitchell & Cine-Kodak Special
cameras; Bell & Howell printing equipment;
interlock motors on all i-ecording equipment.
Film vaults, editing and projection rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Futures (Fluor Corpora-
tion) ; Leaders (General Telephone Company) ;
Therapy (California Rehabilitation Center):
Radioplane Story ( Radioplane Company ) ;
Production Facilities (GulfiUan Brothers) ;
Let's Celebrate (Huntington Park, Calif.
Chamber of Commerce); Concrete Carts &
Buckets (Garbro Manufacturing Company).
Slidefilm : Bible Sea Adventures (Gospel
Light Press ) .

Academy Pictures Inc.

433 South Fairfax Ave., Los Angeles 36, Cal.
Phone: WEbster 1-8156

William Lightfield, Manager
Louis Huot, Sales

(See complete listing in New York City area)

4e-

ALLEND'OR PRODUCTIONS

607 North La Brea Avenue, Los Angeles 36
Phone: WEbster 8-2191

Date of Organization: 1951

Branch: 60 West 46th Street, New York

36, N.Y. Phone: Circle 5-0770
Algernon G. Walker, President
J. L. Siegal, Vice-President
W. A. Blanchard, Sales Manager
J. Reid Rummage, Production Manager

Services: Documentary, educational and in-
dustrial films. TV commercials. Television
newsfilm service through our newsreel organi-
zation, Spotlite News, Inc. Facilities : 16mm
and 35mm studio and editorial facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Burden of Truth (United
Steelworkers of America ) ; Tivelve to Go
( American Oil Company ) ; Watercolor and
Printers Ink (Ford Motor Company) ; Towers
of Truth ( Crusade For Freedom — Radio Free
Europe) ; The Princess Takes a Holiday (Re-
nault, Inc.). TV Commercial: for IceCapades,
Inc.

ALL SCOPE PICTURES, INC.

Commercial Film Division
20th Century Fox Television

1417 N. Western Ave., Hollywood 27
Phone: HOllywood 2-6231

Date of Incorporation : 1946

Gordon S. Mitchell, President
C. D. Owens, Vice-President
T a Nell B. Mitchell, Secretary-Treasurer
Norman McCabe, Animation Director
Charles Van Enger, Dir. of Photography
Art Seid, Film Editor
S;:rvices: Industrial, public relations, educa-
tional and training films. TV commercial and
theatre ad films. Live action, animation and/
or stop motion picture production. Facilities:
Studios of 20th Century Fox (both Western
Ave. and Foxhills).

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Fortune in Two Old
Trunks (Sunsweet Growers, Inc) ; Boats and
Motors (Kaiser Aluminum & Chemical Corp.).
TV Commercials: Chesterfield Cigarettes
(McCann Erickson, Inc.) ; Petri Wine (Young
& Rubicam, Inc.) ; Luzianne Coffee (Walker
Saussy Agency); Shaeffer Pens (Keyes Mad-
den & Jones) ; Greyhound Bus (Grey Adver-
tising, Inc.) ; Rainier Beer (Miller MacKey
Hoeck & Hartung) ; Gallo Wine (Doyle Dane
& Bernbach).

Atlas Film Corporation

603 Guaranty Building, 6331 Hollywood

Boulevard, Hollywood, California
(See complete listing under Chicago area)

CHARLES CAHILL AND ASSOCIATES

6060 Sunset Blvd., Hollywood 28, California
Phone: HO 7-3555

Date of Organization : 1956

Charles H. Cahill, Owner
Emil Carle, Associate Producer
Richard Bansbach, Production Manager

Services : Industrial and television motion
picture production ; production coordination
and editorial services rendered to production
companies, advertising agencies, and indus-
trial accounts. Facilities: 16mm and 35mm
editorial and studio facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Impact (University of
California and American Motors Corp. ) ;
Battlefield Surveillance (Radioplane Com-
pany); Lands of the Good Earth (Kaiser
Aluminum and Chemical Corp.) ; This is Fas-
tair ( Wollensak Optical Company ) . Slide-
film : Times Have Changed (Farmers Insur-
ance Group). TV Commercials: For Gener-
al Petroleum, McCulloch Motors, Plymouth
Dealers ( Stromberger, LaVene & McKenzie ) ;
Socony Mobil Oil (Compton).

GATE & McGLONE

1521 Cross Roads of the World,

Hollywood 28, California
Phone: HOllywood 5-1118

Date of Organization : 1947

T. W. Gate, President

E. D. McGlone, Vice-President, Treasurer

Walter Wise, Writer-Director

Richard Soltys, Production Manager

Services: Motion pictures in the field of
human communications; industrial relations,
public relations, sales-promotion, sales train-
ing, travelogues, TV productions and commer-
cials, color stock library, including extensive
aerial coverage of many areas in the U.S.A.
Facilities: 16mm photographic equipment,
portable lighting equipment, camera car,
creative staff for writing, photographing, di-
recting and editing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Flight Plan '57, wide screen
(United Air Lines) ; Two For the Road (Gen-
eral Petroleum Corp. ) ; Workirig With Skydrol
(Monsanto Chemical Company); Operation
Heartbeat (Douglas Aircraft Company); and
several classiflfted films on aircraft and missile
projects.

8 T H ANNUAL PRODUCTION REVIEW

METROPOLITAN LOS ANGELES:

CHURCHILL-WEXLER FILM PRODUCTIONS

801 N. Seward Street, Los Angeles 38
Phone: HO 9-1576

Date of Organization: 1947

Sy Wexler, Partner

Robert B. Churchill, Partner

Services: Informational, documentary, med-
ical and teaching films. Facilities: 16 and
;35mm photographic and editing equipment.
Shooting stage, animation department, cam-
era; 16mm color release printing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Human Cell & the
Cytotechnolologist (Committee for Careers in
Medical Technology) : After Mastectomy (Ore-
gon Cancer Society) ; Strokes; Coronary Heart
Disease; High Blood Pressure (American
Heart Association).

Shamus Culhane Productions, Inc.

6226 Yucca Street, Hollywood 28, Calif.

Phone: Hollywood 4-1128

Dave Lurie, in charge.

(See complete listing in New York City area)

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Life in Norivay; The
Tankship; The Service Station; City High-
ways; Treasure in Books. (Produced for sale
of prints to schools and film libraries.)

DESILU PRODUCTIONS, INC.

780 North Gower, Hollywood
Phone: Hollywood 95911

Date of Organization : 1950

Desi Arnaz, President

Martin Leeds, Executive Vice-President

Edwin Holly, Treasurer

Argyle Nelson, V. P., Charge Production

Richard Mulford, Director, Commercial Div.

Bernard Weitzman, Dir. Biisiness Affairs

Services: Production of motion pictures for
all uses. Facilities: Three complete lots in-
cluding ;55 stages, 16mm & 35mm photogra-
phy, recording, editing, optical work, pro.iec-
tion rooms, stock library, etc.

TELEVISION PROGRAMS AND SPONSORS

Filmed TV Programs: December Bride (Gen-
eral Foods — Benton & Bowles i ; Danny Thom-
as Shotv (Post Cereals — Benton & Bowles) ;
Walter Winchell File (Revlon— C. J. La-
Roche) ; Desi Arnaz-Lucille Ball Show (Ford
— J. Walter Thompson) ; Eve Arden Show
(Shulton — Wesley Assoc). TV Commercials:
For Toni, Deep Magic, (North Advertising) ;
Baker's Coconut (Young & Rubicam, Inc.) ;
Shaeffer Pens (Keyes, Madden & Jones);
Ford (J. Walter Thompson ) ; and Chevrolet
(Campbell-Ewald Co.).

PAT DOWLING PICTURES

1056 S. Robertson Blvd., Los Angele.s 35,

California
Phone: CRestview 1-1636

Date of Organization : 1940

Pat Dowling, Owner

Thos. J. Stanton, Production Manager
Services: Production of motion pictures and
slidefilms for industry; educational films for
.sale to schools. Editorial and sound work for
company-made films. Facilities: Studio, art
and camera department, editorial facilities.

DUDLEY PICTURES CORPORATION

9908 Santa Monica Blvd., Beverly Hills, Cal.
Phone: CRestview 1-7258

Date of Organization: 1945

Carl Dudley, President
Richard Goldstone, Vice-President
Bruce Newbery, Vice-President
Eugene Barnes, Secretary-Treasurer

Services: producers of industrial, theatrical,
television and educational films. Facilities:
studio and offices.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Lifelines — USA (Commit-
tee of American Steamship Lines) ; Mainline
— USA (Association of American Railroads) ;
New Horizons (Seaboard Airline Railroad) ;
The Fabtdous Land (Universal — Int.) ; Cine-
rama South Seas (Stanley-Warner Cinerama
Corporation).

^4.

JERRY FAIRBANKS PRODUCTIONS
OF CALIFORNIA

1330 N. Vine St., Hollywood 28
Phone: Hollywood 2-1101

Branch : 520 N. Michigan Ave., Chicago, 111.
Robert Kemper, representative. Phone
WHitehall 4-0196

Branch: 219 Majestic Bldg., San Antonio,
Texas. Jack Mullen, representative.
Phone: CApital 4-8641.

Date of Organization: 1929

Jerry Fairbanks, President

Charles Salerno, Jr., Vice-President

Robert Scrivner, Studio Manager

John McKennon, Production Manager

Leo Rosencrans, Story and Creative Head

Services: Industrial, theatrical and television
motion pictures. Facilities: Full studio fa-
cilities; 2 sound stages; 18 camera units; 16-
mm and 35mm including MultiCam process:
16mm, 35mm and magnetic sound recording
and re-recording; editing; animation; Duo-
plane Process; 16mm & 35mm opticals; film
and music libraries; technical, art, creative
and music staffs.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: U.S.A.F. Flight Test
School ( U.S. Air Force) ; A House in Order
(Rose Hills Memorial Park) ; Charlie's Haunt
(American Telephone & Telegraph Company) ;
Chrysler Tests, 2 (Ross Roy, Inc.). SLIDE-
FILMS: Airport Qualification, 3 (Trans World
Airlines ) . TV Commercials : for Albers Mill-
ing, White King Cleanser, White Star Tuna
(Erwin, Wasey & Company); Corn Products
(C. L. Miller & Company) ; Oldsmobile (D. P.
Brother & Company) ; Alcoa Aluminum
(Fuller & Smith & Ross) ; Rival Dog Food,
Swift ( McCann-Erickson, Inc. ) ; Reddi-Whip,
Atlas Tire (D'Arey Advertising Company);
Miller Beer (Mathisson & Associates) ; Nic-L-
Silver Battery (Johnson & Lewis); Quaker
Oats Masa Harina (Thomas F. Conroy, Inc.) ;
General Electric Ranges.

FIDELITY FILMS, INC.
(Formerly Ed Johnson Fitms)

6612 Sunset Blvd., Hollywood 28
Phone: HOllywood 2-7484

Date of Organization: 1950
Date of Incorporation : 1958

Ed Johnson, President, General Manager
Albert Buffington, Vice-President,

Production Mgr.
Tom Baron, Director of Animation
Joanne Roberts, Art Director

Services: Production of filmed live and ani-
mated television commercials and business
films. Facilities : Complete art, editorial and
projection facilities. 16mm camera equip-
ment. Stage for inserts. 35mm camera and
titling stand.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Toivard One World (Green
Spot, Inc.). Slidefilms: The Hoffman Story,
The Sound of Tomorrotv (Hoffman Electron-
ics) ; The Friskies Team, Raising Calves Into
Better Coivs (Carnation Company). Theatre
Commercials: six 35mm color, live action,
sound (Green Spot, Inc.). TV Commercials:
123 animated and live on film for various
agencies.

FLAGG FILMS, INC.

5907 West Pico Blvd., Hollywood 35. Cali-
fornia
Phones: WE 8-2101 NO 3-6524

Date of Organization: 1946

Don Flagg, President

Toni Flagg, Vice-President

Larry Raimond, Production Manager

Tom Borden, Art Director

Services: Feature films, TV entertainment
and spots. Industrial, public relations and edu-
cational films. Facilities: Stage, cutting
and projection rooms, 35mm and 16mm Mit-
chell equipment; Westrex and Stancil-Hoff-
man sound equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Around the Supermarkets
in 56 Days (San Francisco Chronicle, KRON-
TV) ; Cement-Stone of the Ages (Kaiser Per-
manente Cement) ; 100% Oxygen in Cardiac
Surgery (Stanford University Hospital);
Tuna Progress (Van Camp Seafood Co.).
Filmed TV Program : Parole, 39 half hour
series (Los Angeles Times, KITV).

GANTRAY-LAWRENCE ANIMATION, INC.

(Affiliate of Robert Lawrence Productions,
Inc.)

716 North LaBrea, Hollywood 28, Calif.

Phone: HOllywood 9-7968

Teletype: LA-1463

Ray Patterson, President

Robert L. Lawrence, Vice-President

Grant Simmons, Secretary & Treasurer

(See complete listing in New York City area)

vv this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this Annual Review.

BUSINESS SCREEN MAGAZINE

OZZIE GLOVER PRODUCTIONS

j 1159 N. Highland, Hollywood 38
Phone: Hollywood 2-6061

Date of Organization : 1952

1 Ozzie Glover, Producer-Director
Sanford Greenwald, Production Manager
Joe Garner, Director of Sales Promotion
Guy Halferty, Script Department
Margie Baisden, Distributor

lERViCES: Production of documentary, sales
raining, industrially-sponsored TV public
,ervice motion pictures; TV commercials; TV
lews films. Subsidiary Company, National
■Tewsfilm Associates: production and national
listribution of television newsfilm. Facili-
lES: Production facilities, lighting equipment,
ocation unit, camera and sound equipment,
diting rooms. Moviolas and projection
facilities.

lECENT PRODUCTIONS AND SPONSORS

tlOTiON Pictures: Party Line Problems
Pacific Telephone & Telegraph Company) ;
naugural Flights (Western Airlines); Gate-
vay to the Wo7id (Los Angeles Harbor De-
mrtment) ; Up To Noiv (City of Lakewood) ;
Is We Grow (Los Angeles Department of
\irports).

GOLDEN KEY PRODUCTIONS, INC.

1921 Hillhurst Ave., Hollywood 27
Phone: NOrmandy 3-1121

Date of Incorporation: 1953

Dr. Gene Spiller, President
David Rose, Secretary-Treasurer
Dr. P. R. Deville, General Manager
Ruth Binz Spiller, Film Librarian

Services : Script to screen production ; spe-
cializing training and promotional films on
■cientific, technological subjects. Staff with
;cience background. Film distribution. Fa-
ULITIES : 16mm production and recording ; cut-
ing rooms, titles, miniatures, etc. Micro and
nacro-photography.

tECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Nutrition for the Modern
i.ge (Nu-Age Biorganic Products) ; The Ever-
changing You (Supra-Vite Sales Internation-
d) ; Treasure at Panaca (G & J Distributors,
Inc.); Our Living Soil (Natural Food Asso-
;iates) ; Home at Last (Wright Feeds). Slide-
?iLMs: series for Manamin Pharmacel Com-
oanv.

GRAPHIC FILMS CORPORATION

1618 N. Las Palmas Ave., Hollywood 28
Phone: Hollywood 7-2191

Date of Organization : 1941

Lester Novros, President
William B. Hale, Vice-President
Virginia Dumont, Treasurer
Anthony Vellani, Production Manager
Jo Andersen, Secretary
Guy Halferty, Chief, Sales Division
Richard Kendall, Chief, Camera Division
Ugo d'Orsi, Animation Director

Services : Production of animated and live ac-
tion films for industry and government. De-
sign and publication of booklets, brochures
md visual presentations. Facilities: Anima-
tion department including stand for 16mm and

35mm ; 35mm Bell & Howell Standard camera ;
16 & 35mm Arriflex camera; 16 & 35mm Mo-
violas; cutting and screening rooms; perma-
nent animation and live action staffs.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Keep It Pcrsonnl; Spatial
Disorientation in Flight (U.S. Air Force);
F-lOJfA Introduction to Normal Flight Pro-
cedures; F-lOiA Introduction to Emergency
Flight Procedures (Lockheed Aircraft) ; Jug-
gler of Our Lady (Graphic Films Corp.). TV
Commercials: for Budweiser (Gould/
D'Arcy) ; Clorox (Honig-Cooper) .

The Jam Handy Organization, inc.

1402 N. Ridgewood Place, Hollywood 28. Calif.
Phone: Hollywood 3-2321
Thomas G. Johnstone, in charge
Service office and production.

(See complete listing under Detroit area)

HARRIS-TUCHIVIAN PRODUCTIONS

715 N. Highland, Hollywood 38.
Phone : WEbster 6-7189

Date of Organization: 1950

Branch: 110 Sutter Street, San Francisco
4, California. Phone: GArfield 1-6936.
John Palmer, in charge.

Ralph G. Tuchman, General Matiager
Fran Harris, Creative Director
Fred Golt, Production Supervisor

Services: Creative writing, planning, pro-
duction of motion pictures and sound slide-
films for business, industry, sales talks on
film, promotion films for television, and TV
commercials, live action or animation. Facil-
ities : Creative writer and artists, fully
equipped stage, complete working kitchen, all
editing facilities for 35mm and 16mm, anima-
tion department, projection, music library,
stock film library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Destination Indianapolis
(South California Muffler Company & A. P.
Motor Parts Corporation) ; Sanitation (Inter-
state Bakeries) ; Glamour on Ice, This is Ice
Follies. Sport of Ice Skating (Shipstads &
Johnson Ice Follies). TV Commercials: For
Carnation Co. (Erwin Wasey, Inc.); Kaiser
Aluminum (Young & Rubicam, Inc.); Max
Factor & Co. (Anderson-McConnell Adv.);
Colgate Palmolive ( Lennen & Newell. Inc. ) ;
Tidewater Oil Co. (Buchanan Co.) ; Standard
Oil of Texas (White & Shuford Adv.); Ari-
zona Savings & Loan Company (Arthur Mey-
erhoff & Co.); Lever Brothers (BBD&O);
Shipstads & Johnson Ice Follies (Walter Mc-
Creery, Inc. i ; Stauffer Home Reducing Plan
(Stauffer Systems Inc.).

Kling Film Productions

1416 North LaBrea, Hollywood, Calif.
Phone: Hollywood 3-2142
(See complete listing under Chicago area)

MGM-TV, Division of Loew's, Inc.

MGM Studios, Culver City, California
Maurice Gresham, in charge

(See complete listing under New York City
area)

ji^ a ma jjf m

LOS ANGELES

4C-

LAWRENCE-SCHNITZER
PRODUCTIONS, INC.

(Affiliate of Robert Lawrence Productions,

Inc.)
1040 North Las Palmas, Hollywood 38
Phone: HOllywood 2-5577
Gerald Schnitzer, Executive Vice-President
(See complete listing in New York City area)

NEW WORLD PRODUCTIONS

13273 Ventura Blvd., North Hollywood
Phone: ST. 7-0674

Branches: 1224 N. Glenwood St., Peoria,
Illinois, Sales. 49 West 12th Street, New
York, N. Y., P. Robinson, Sales. 6011
38th St., N.E. Seattle, G. Newton, Sales.
Date of Organization: 1939
Ted Robinson, in Charge of Production
Tom Atkins, Prodtiction Manager
Phil Robinson, Director
Art Moore, Animation Director
Sterling Barnett, Head Camera Department
Rod Yould, Robt. Hemmig, Camera
Loren Steadman, Technical Director
Services: 16mm & 35mm motion pictures &
sound slidefilms. Live action. Animated car-
toons. Documentary, industrial & feature
films. Facilities: Studio, camera and light-
ing equipment. Animation creative depts.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A City And A Neivspaper
(Los Angeles Times); Thor Reports (Doug-
las Aircraft). Television Films: King Algy
Series (animated); Recordtoons Series (ani-
mated) ; Israeli — series of half-hour documen-
taries.

Fred Niles Films, Hollywood

RKO Pathe Studios, Culver City

Chris Petersen, Jr., Vice-President

All types of animation executed by Niles'

own animation staff.

(See complete listing Fred A. Niles
Productions, Chicago)

PARTHENON PICTURES HOLLYWOOD

2625 Temple St., Hollywood 26
Phone: DUnkirk 5-3911

Date of Organization: 1954

Charles (Cap) Palmer, Executive Producer
John E. R. McDougall, Associate Producer

& Senior Director
Jack Meakin, Assoc. Producer, Music Dir.
Ted (W. T. ) Palmer, General Manager
Sam Farnsworth, Business Manager
Robert J. Martin, Head Camera Department
Kent Mackenzie, Head Documentary Unit

Services: Cap Palmer Unit: documentary
films for business. (No TV Series or com-
mercials). Theatrical production in Lasky-
Parthenon Unit. Public service documentary,
in Kent Mackenzie Unit. Facilities: Own
sound stage (main stage 80' x 90' x 22' head-
room) ; office building and projection i-ooms
adjacent. Usual professional equipment in

(LISTING CONTINUES ON FOLLOWING PAGE)

STH ANNUAL PRODUCTION REVIEW

153

METROPOLITAN LOS ANGELES:

Parthenon Pictures: Cont'd.

camera, sound, editorial; 16mni and 3.5mm.
Access to all Hollywood resources.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Hail the Hearty; Elsie
& Co. (The Borden Company); Fire and the
Wheel (Socony-Mobil) ; Basic Refractories
(Kaiser Chemicals Div.); pictures in process
for American Telephone & Telegraph ; Bell
Telephone Labs; Hilton Hotels; International
Harvester and American Petroleum Institute.

•5f

PICTURES FOR BUSINESS

704 N. Gardner St., Hollywood 46
Phone: WEbster 4-5806

Date of Organization: 1951

Bill Deming, Executive Producer
Ann Deming, Associate Producer
H. Keith Weeks, Producer-Director
A. H. Holywell, Administration
Bill Helms, Director of Photography
Bob Mobley, Art Director

Services: Motion pictures and slidefilms for
business and government. Television program
production and packaging (live and film) .
Animated and live TV spot production. Con-
sultation and creative planning services. Fa-
cilities: Studio and location equipment;
animation department, complete from planning
through photography.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Frac-Assist Equipment;
Frac-Assist Demonstration (B. J. Service).
Slidefilms: PB Rubber (BJ-PB Rubber);
The Right Way with BJ (Byron Jackson
Pumps); Vibration Testing (Ling Electron-
ics); Ball Fracturing Procedure ( B. J. Serv-
ice ) ; Selling Signs ( Foster & Kleiser ) ; script
only (Navy Nurse Corps) ; The Ne^v BJ Cen-
tralizer (BJ Tools); Barrett Project (Byron
Jackson ) ; script only ( Hoffman Television ) ;
The Dixi Sixty ( MBI Import & Export ) ; Part-
nership for Profit; The Priceless Ingredient
(Belco Products).

PLAYHOUSE PICTURES

1401 No. La Brea Avenue. Hollywood 28,

California
Phone: HOllywood .5-2193

Date of Organization : 1952
Date of Incorporation : 1957

Branch: 360 N. Michigan Avenue, Chicago
1, Illinois. Phone: STate 2-3686. Peter
Del Negro, Manager

Adrian Woolery, President
Mary Mathews, Secretary
Bill Melendez, Producer Supervisor
A. H. Halderson, Business Manager
Pat Matthews, Animation Director
Chris Jenkyns, Creative Story Director
Sterling Sturtevant, Layout & Design Di-
rector
George W. Woolery, Director of Public Re-
lations

Services; Animation specialists in business,
public relations, entertainment, educational
films and television commercials. Facilities:
Complete studio facilities for the production
of animated films from story through camera,
with exception of laboratory.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Energetically Yours (for
Transfilm, Inc., Standard Oil Co. of N. J.);
12 recruiting trailers ( U. S. Navy). TV Com-
mercials : For '57 and '58 Ford Cars, Trucks,
Station Wagons: Tennessee Ernie Ford Show-
Openings; Schlitz Beer (J. Walter Thompson ) ;
Northern Pacific Railroad; Burgermeister
Beer (B.B.D. & O.) ; Commonwealth Edison
Little Bill; Eastside Old Tap Lager Beer (Leo
Burnett Company ) ; Lanvin Parfums ( North
Advertising); Richfield Oil Company (Hixson
& Jorgenson ) ; Drewry's Beer (MacFarland &
Aveyard ) ; Mobilgas, Socony Vacuum ( Comp-
ton Advertising i ; Big Boy Food Products
( Wian Enterprises, Inc.); Ideal Bread (Wm.
T. Finn Associates ) ; Falstaff Beer Old Pro
spots ( Dancer-Fitzgerald-Sample ) .

POLARIS PICTURES, INC.

5859 W. Third Street, Los Angeles 36
Phone: WEbster 8-2181

Date of Organization: 1946

Perry King, President

J. C. King, Vice-President

James G. Halverson, Assistant to President

Art Scott, Director of Animation

Services: Motion pictures and slidefilms for
advertising, public relations, training and tel-
evision. Facilities: Live action and anima-
tion production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Leadership, series (U.S.
Air Force); Project Pinwlieel ( Rotorcraft
Corporation) ; The F4D Sliyray (Douglas Air-
craft Corporation); Higlilights of 1957
( Southern California Edison Company ) ; All-
Star Football (Shrine Football Committee).

ROLAND REED PRODUCTIONS, INC.

650 No. Bronson Ave., Hollywood
Phone: HOllywood 2-6877

Date of Incorporation: 1947

Branches: 215 E. 60th St., New York City.
Phone: TE 3161. Hamilton McFadden,
Vice-President. 2307 Chester Ave., Cleve-
land, Ohio; George Oliva, Jr., Vice-Presi-
dent.

Roland D. Reed, President

Arthur Pierson, Exec. V. P., Chg. Prod.

James G. Fay, Secretary-Treasurer

Services: Producer of sponsored motion pic-
tures from creating stories, through produc-
tion to delivery of master answer print —
including animation. Facilities: Nine sound
stages in California, facilities in New York.
Equipment for location shooting anywhere.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Family Affair (Westing-
house); Tlte Aluminum Man (Alcoa); Bank-
ing on Farmers (American Banking Assoc.) ;
For God & Country (American Legion);
Progress Parade (American Petroleum Insti-
tute ) .

•55-

Reid H. Ray Film Industries, Inc.

716 North LaBrea, Hollywood 28
Phone: WEbster .5-3737

Anatole Kirsanoff^, Animation Director
( See complete listing under St. Paul, Minn.)

THE BEN RINALDO COMPANY

6926 Melrose Ave., Hollywood 38, Californi;
Phone: WEbster 8-854i

Date of Organization : 1946

Ben Rinaldo, Producer

Saki, Art Department

Fred Irwin, Scenario

Geri Stone, Assistant to Producer

Services: Producers exclusively of sounc
slidefilms. Facilities: Complete organize
tion for production of sound slidefilms for al
purposes.

RECENT PRODUCTIONS AND SPONSOR!

Slidefilms: Play Ball (The Squirt Companj
— Little Leagues of America); Get in th(
Swim (Catalina Swim Wear) ; Give 'Em Fit.'
(Hollywood Maxwell Brassieres); The Heaiu
of the Problem (Don Baxter Pharmaceuti
cals); Planning for Tomorrow (National Me-
morial Services Inc.). In preparation Welcome
Matt; Mr Dowling's Dilemma (Carnatioi
Company) ; Wake Up, Willie Doodle (Karl'i-
Shoes) ; Family Album (Los Angeles Board oi
Education); untitled sales film (Catalina
Swim Wear).

RIVIERA PRODUCTIONS

29 Miraleste Plaza, Los Angeles (San Pedro,

P.O.)
Phone: DAvenport 6-7676

Date of Organization: 1947

Branches: 230 Westmoor Blvd., Milwaukee
14, Wisconsin. Phone: SUnset 2-8815.
Robert Zens, Midwest Representative. 566
Birch Drive, Cleveland 23, Ohio. Phone:
REdwood 1-6076. Pat Rancati, Eastern
Representative.

F. W. Zens, Executive Producer

Hal MacDaniel, Director of Sales

Jack Kelly, Associate Producer

A. W. Stephenson, Head, Travel Film.^

Bert Hunt, Associate Producer

Joe Tomchak, Writer

Jim Barnes, Head of Religious Films

Services: Complete motion picture production
from script to final prints for industrial, edu-
cational, public relations, advertising, sales,
religious, technical motion pictures. TV pro-
grams and spots. Facilities: Executives
offices; studios; editing rooms; projection
room; sound recording and mixing. Location
equipment; musical library; sound effects and
complete departments for film production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The VisoMatic (R. C. Allen
Business Machines, Inc. ) ; Operation Facelift
(Barksdale Valves); Fabulous Filon (Filon
Plastics Corporation); Life in the Sea (En-
cyclopaedia Britannica Films); Serra, 1957
(Serra International) ; Ceramic Moods,
(Sascha BrastoflF Products, Inc.); The Trans-
land Aq-2 (Hi-Shear Rivet Tool Company);
The Curtition Story (Curtition Corporation);
Santa's Village (Santa's Village); Kernville
Story (Kernville Chamber of Commerce).

Ross Roy, Inc.

1680 N. Vine, Hollywood 28, Calif.

Phone : HOllywood 9-6263

J. G. Mohl, Vice-President, in charge

(See complete listing under Detroit area)

BUSINESS SCREEN MAGAZINE

1 ^4.

I ROCKET PICTURES, INC.

i 6108 Santa Monica Blvd., Hollywood 38
I Phone: HOllywood 7-7131

Date of Incorporation: 1943
1 Dick Westen, President, General Manager

Harlow Wilcox, Vice-President, Treasurer
I Edward D. Robison, Sales Director
I Courtney Anderson, Creative Director

Don Bartelli, Production Manager
I Kay Shaffer, Ass't to the President

(Services: Consultants, creators and producers
for business and industry. Specialists in per-
sonnel recruiting, indoctrination, technical
and/or service training, sales development,
consumer selling, public relations and mer-
chandising. Audio-visual programs for sales
promotions including booklets; manuals, sound
.slidefilms); complete meetings; training
easels, charts. Single-step services from ideas
to results. Facilities: Shooting stage, sound
recording, art and animation, creative writing
staff, camera department, editing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Scientific Selling (Beck-
man Instruments Inc.) ; A Better Life (Peck-
ham Corp.) ; How About You? ; The Problem
of Life (Pacific Mutual Life Ins. Co.); The
Question Is . . . (Better Selling Bureau).

•5f

FREDERICK K. ROCKETT CO.

6063 Sunset Blvd., Hollywood 28
Phone: HOllywood 4-3183

Date of Organization: 1925

Branch: 1022 Forbes Street, Pittsburgh
19, Pa. Phone: EXpress 1-1846.

Frederick K. Rockett, General Manager
Alfred Higgins, Production Manager
Lyle Robertson, Script Department
Jay Adams, Camera Department
James Lipari, Stage Mayiager

Services: Production of motion pictures and
slidefilms. Facilities: Complete 16mm and
35mm camera equipment. Large sound-
proofed stage. Western Electric sound record-
ing equipment and truck. Equipped cutting
rooms. Location trucks. Preview theatre. Full
time stafi's. An affiliated animation company.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Keep America Beautiful;
Appearance and Maintenance; Pump Island
Service; Market Development ; What Is Boron;
Youth Economy Run (Richfield Oil Corpora-
tion) ; Curves And Figures (E. K. Williams
& Co.); Report to Employees (Kaiser Steel
Corp.) ; J.U.T. (Lockheed Aircraft Corp.) ;
Close Order Drill; Marine Rifle Platoon; Ac-
cident Prevention; Transportation Manage-
ment (U.S. Navy). Slidefilm : Lesson *3
(Cannon Electric Corp.).

See Advertising Pages for Helpful Data

i^ Producers whose advertisements appear on
other pages of this Annual Review Issue carry
this special designation ( * ) over listing text.
Refer to the convenient "Index to Advertisers"
on the last page of this issue for page number.
The "Blue Chips" of film production advertise
regularly in the pages of Business Screen.

JOHN SUTHERLAND PRODUCTIONS, INC.

201 No. Occidental Blvd., Los Angeles 26
Phone: DUnkirk 8-5121

Date of Organization: 1943

Branches: 136 East 55th St., New York 22.
Phone: PLaza 5-1875. MacDonald Mac-
Pherson, Vice-President.

John E. Sutherland, President, General

Manager, Writer, Producer
MacDonald MacPherson, Vice-President
True Boardman, Writer, Associate Prod.
Daniel Kulerman, Trea.Hurer
Charles Bordwell, Vice-President
Irma Lang, Executive Assistant
George Gordon, Director, Animation
Howard Roessel, Production Manager,

Live-Action
Earl Jonas, Production Manager, Animation

Services: Complete production of live-action
and animation films from research and script
through release printing. FACILITIES: Motion
picture studio. Completely-staffed animation
department, fully equipped, including cameras.
Live-action stage with electrical, grip and
sound equipment. Set inventory, mill, paint
shop, etc. Modern sound recording rooms and
equipment. Editorial department equipped
for 35mm and 16mm. Projection theatre
equipped for 35mm and 16mm.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Voice of Your Busi-
ness, Pacific Pathivays (American Telephone
& Telegraph Company) ; Life of a Salesman
(E. I. du Pont de Nemours & Company) ; One
Market West (Don Lee Broadcasting Com-
pany) ; Something Wonderful Happens (Gen-
eral Electric Company) ; You Ought to Drain
Your Auto in the Atdumn (National Carbon
Company) ; There Is Spring in the Air (Olds-
mobile Division, General Motors Corp. ) ; Ba-
nanas? Si Senor!, The Living Circle (United
Fruit Company ) ; Jonah and the High way
(United States Steel Corporation).

TELEPIX CORPORATION

1515 N. Western Ave., Los Angeles
Phone: HOllywood 4-7391

Date of Organization : 1948

Branches: Telepix-Anderson, Inc., 6620 Di-
versey, Chicago. Stan Anderson, in
charge. Telepix-Anderson, Inc., 410 S.
Michigan Ave., Chicago. Robert F. Ed-
monds, in charge. Telepix of Hollywood,
420 Madison Ave., New York. Paul F.
Fitzpatrick, Jr. in charge. Telepix-
ARVE, 806 Wilcox Building Portland.
H. S. Jacobson, in charge. Southern Rep-
resentatives, Jim Vaughn, Delaplain, Ar-
kansas ; Whitson, Murray & Associates,
35th & Abercorn, Savannah, Georgia.

Robert P. Newman, President
Martin Weiner, Vice-President, Sales
Charles Deane, Head of Sound
Pat Shields, Head of Production

Services: TV commercials; industrial and
audio-visual motion pictures and slidefilms;
stage rentals and recording service. Facili-
ties: Studio: 52' x 95'; truck entrance 14'
high. Interlocked magnetic recording chan-
nels; mixing-dubbing; projection room, three-

i9- jfcf '^ ^^ ^ ri

LOS ANGELES

channel stereophonic magnetic recording; pro-
ducers' editing rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Mankind Is My Business
(United Fund of Indianapolis) ; The Base Rate
Story (Sears Roebuck & Company); Rocket
Motors, 7 film.s ( Aerojet-General Corpora-
tion) ; Power of Chief Joseph (U. S. Corps of
Engineers, Seattle). Slidefilms: Your
Priceless Possession (Vi-San Food Supple-
ments) ; Sales Safari, Sell-Up Products, series
(Helene Curtis). TV Commercials: for
Reddi-Whip, Max Factor, Skippy Peanut But-
ter, Mattel Toy Guns, Champagne Foam, In-
viso No-Line Glasses, Lawry's Salad Dressing,
Pyramid Stone , Nutritonic, Coast Federal
Savings, Wedgewood & Western Holly Stoves,
Breast O'Chicken Tuna, Gaviota Plant Foods,
National Paint, Regal Pale Beer, Pretty Feet,
Magi-Nail, Mayflower Pride Pack, Red Devil
Fireworks, Truth or Consequence Show,
Johnson's Pies, Citizens National Bank.

UPA PICTURES, INC.

4440 Lakeside Drive, Burbank, Calif.
Phone: THornwall 2-7171

Date of Incorporation : 1945

Branches: 60 E. 56th St., New York 22.
Phone: PLaza 8-1405. Eli Feldman, Sales
Executive. 360 N. Michigan Ave., Chicago
1, 111. Phone: ANdover 3-7566. Jerry
Abbott, Sales Executive. 140 Park Lane,
London, W. I., England. Phone: Mayfair
2987. Roy Letts, Business Manager.

Stephen Bosustow, President

Melvin Getzler, Exec. Vice-President, Treas-
urer

Herbert Klynn, V. P., Chg. Western TV
Commercials

Maxine Davis, Secretary

Rev Chaney, Production Manager

Services: Animated cartoon films; educa-
tional, industrial films and theatrical short
subjects and features. TV commercials and
programs. Facilities: Animation studios in
Burbank, New York, sales offices in Chicago
and London.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Pirate, Painter (Coca
Cola). TV Commercials: For Sunbeam
Shavemaster (Sunbeam Corporation); To-
nette ( Toni Company ) ; Folger's Instant Cof-
fee ( Folger Company) ; Ex-Lax (Ex-Lax Com-
pany) ; Pan American Coffee Bureau; Sinatra
Show Opening (Chesterfield Cigarettes);
Cherry Nugget Ice Cream (National Dairy);
Psychiatrist (Stopette); What's My Line
Opening (Remington Rand Ltd.).

Van Praag Productions, Inc.

1040 North Las Palmas Ave., Hollywood 3x,
Calif.

Phone: HOllywood 2-1141; TWX LA-1223

Hugh S. Hole, Vice-President

Gene Harrison, Production Manager

(See complete listing in New York City ai-ea)

8TH ANNUAL PRODUCTION REVIEW

METROPOLITAN LOS ANGELES:

Wilding Picture Productions, Inc.

5981 Venice Boulevard, Hollywood, Calif.
Phone : WEbster 8-0183
Frank MuUaney, in charge
(See complete listing under Chicago area)

RAPHAEL G. WOLFF STUDIOS, INC.

5631 Hollywood Blvd., Hollywood 28
Phone: Hollywood 7-6126

Branch: Carl Wester, 2013 Orrington Ave.,
Evanston, 111. Phone: DAvis 8-7236.

Date of Organization: 1930

Raphael G. Wolff, President & Treasurer
Arthur W. Treutelaar, Vice-President,

Production Manager
Enid Grode, Executive Secretary
Hoyt Curtin, Musical Director

Services: Sales promotion, industrial, busi-
ness, technical, training and institutional mo-
tion pictures; televi-sion programs and commer-
cials. Photographics International, a divi-
sion of Raphael G. Wolff Studios, Inc. Camera-
men in 72 foreign countries and U.S. Film
requirements photographed on assignment
throughout the world. Complete library of
foreign and domestic film. Cleared for com-
plete security for all types of classified produc-
tion work, for national defense agencies,
armed services. Facilities: Stages and com-
plete production facilities; lighting equipment,
generators, camera equipment. Mobile units
for nationwide production; staff of editing,
animation, anistration, music and creative
personnel. Stereo motion picture cameras,
16mm and 33mm, for 3-dimensional films.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Automation and Mr. Hal-
stead (General Electric Company) ; Northwest
Wonderland (Richfield Oil Company) ; People
and Profit (Chrysler Corporation — Sales Com-
munication, Inc., McCann-Erikson) ; Power
for Progress (Los Angeles Dept. of Water &
Power) ; Tularosa Frontier (White Sands
Proving Grounds).

NORMAN WRIGHT PRODUCTIONS, INC.

1515 N. Western Ave., Hollywood 27
Phone: Hollywood 4-2133

Date of Organization: 1948

Norman Wright, President

C. M. Wright, Secretary-Treasurer

Kenneth Homer, Vice-President, Production

Hal Geer, Editorial

Gilbert Wright, Writer-Director

Errol Grey, Writer-Director

William Perez, Animation

Services: Creative writing, planning and pro-
duction of business, television, government
and theatrical motion pictures in b/w and
color. Facilities: Mobile filming and sound
equipment. Sound stage and animation facil-
ities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: We'll Take the High Road,
Engineering Your Future (American Road
Builders Association) ; What's In It For You
(Oil and Gas Journal). (Only 1957 produc-
tions submitted).

A^ CD

^y m

PACIFIC NORTHWEST

Oregon
Telepix-ARVE

806 Wilcox Building, Portland 4, Oregon

H. S. Jacobson, in charge.

(See complete listing under Los Angeles area)

WInik Films Corporation

611 N. Tillamook Street, Portland 12, Ore.

Merriman Holtz, in charge

(See complete listing in New York City area)

Washington
EMPIRE FILMS CORPORATION

227 N. Division St., Spokane 2, Washington
Phone: MAdison 4-8141

Date of Organization: 1952

C. H. Talbot, President

M. O. Talbot, Secretary, Treasurer

T. F. Gorman, Camera Dept. Supervisor

P. W. Carter, Recording Supervisor

Ed Foster, Continuity-Script Dept.

Services: Creation and production of 16mm
motion pictures for business, industry, and
professions. Also 35mm filmstrips. Commer-
cials for television. Facilities: Small sound
stage with some standing sets; productions,
recording, and editing equipment but no lab-
oratory; studio, location, or field assignments
either sound or silent, b/w or color; own cam-
eras and lighting.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Handled With Care
(Parkmaster Systems, Inc.) ; For the Lands
Sake (Douglas Soil Conservation Dist.) ; Cyst-
ocele-Rectocele Repair; Caesarean Section;
surgical films (Dr. R. T. Harsh) ; No Tears for
Terri (El Katif Shrine for Shriners Hospital
for Crippled Children) for March 1958 re-
lease.

L. R. HUBER PRODUCTIONS

1947— 14th Ave. North, Seattle 2, Wash.
Phone: EAst 2-4274

Date of Organization : 1952

Louis R. Huber, President
Hazel I. Huber, Vice-President

Services: Motion pictures, 16mm color and/
or b-w; specially-qualified and equipped for
Alaskan, overseas and field production. Fa-
cilities: Specialized B&H cameras (4),
Cine-Special II (1) with wide assortment of
lenses, special camera car; field high fidelity
magnetic tape recording. 16mm magnetic re-
cording Magnasync); high fidelity tape
transfer recorder; 16mm magnetic film two
channel editing; film planning, editing, script-
ing, animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Letter From Alaska; Lit-
tle Diomede; Living Wilderness (Northern
Films) ; It's Moving Day (North American
Van Lines, Inc.) ; On Reaching Alaska (North-
west Orient Airlines, Inc.).

New World Productions

6011 38th Street, N.E., Seattle, Wash.

G. Newton, in charge

(See complete listing under Los Angeles area)

RARIG MOTION PICTURE COMPANY

5510-14 University Way, Seattle 5, Wash.'
Phone: Kenwood 0707

Date of Organization : 1927

Max H. Rarig, President

Edith A. Rarig, Vice-President

David A. Rarig, Secretary

James H. Lawless, Director of Production

Ralph Umbarger, Director of Photography

Grace Umbarger, Art Director

John Dubuque, Sound Engineer

Joe F. Nelson, Editor-in-Chief

Services: Public relations, sales promotion
and training films. TV programs and com-
mercials. Finishing department services in-
clude: editing, narration, writing, recording,
art and animation, music underscoring. Fa-
cilities: 16 and 35mm photographic equip-
ment. Complete 16mm editing equipment;
lighting equipment; new sound stage. Western
Electric magnetic recording. Permanent staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: One Is Too Many (Pacific
Coast Assoc, of Pulp & Paper Mfrs.) ; Go— No
Go (Boeing Airplane Company) ; Mountains
Don't Care (Mountain Rescue Council) ; The
Bremerton Story (Reynolds Metals Company) ;
Good Neighbor Town (United Good Neigh-
bors) ; Concrete Progress, Newsprint Hand-
ling Aboard Ship, Hyster Hydraulic Backhoe
(Hyster Company) ; Vocational series Your
Career In: Forestry, Logging & Meteorology,
three half-hour films (Weyerhauser Timber
Company).

istvr ri iM-jt/9> n

HAWAII

CINE'PIC HAWAII

1847 Fort Street, Honolulu, Hawaii
Phone: 50-2677

Date of Organization: 1947

George Tahara, Owner-Producer
Maurice Myers, Animation Dept.
William W. Davenport, Writer
Spence Brady, Writer
Harry Onaka, Editor

Services: Industrial, educational, theatrical
and television motion pictures; production
from script to screen. Facilities: Complete
lATSE technicians; 16 and 17y2mm synchro-
nous tape recorders. Maurer professional
cameras and sound-on-film recorders, sound
stage, lighting equipment, music library, an-
imation dept.; editing and projection facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Decision for Life (Can-
cer Society of Hawaii) ; Heart Attack (Heart
Association of Hawaii) ; Hawaii, Its People
& Resources (International Cooperation Adm.
Washington, D. C.) ; Tom Moore in Haivaii
(Pacific Panorama) ; Tahiti Calls (Fronk As-
sociates).

Listing Supplement In Next Issue

i^ Literally thousands of items have been
received from worldwide sources for the
largest, most authoritative listing of
producers available anywhere. Inevitable
oversights, listing text received after ex-
tended deadlines and any errors noted
will be covered in Production Review
Supplement pages in Issue 2, Volume 19.

BUSINESS SCREEN MAGAZINE

ALBERTA: Calgary

I MASTER FILM STUDIOS LTD.

I 510 5th Street West, Calgary, Alberta
j Phone: AMherst 9-3200

I Date of Organization: April 1955

i E. K. Elton, General Manager

, Spence Criliy, Managing Producer

I C. P. MacKintosh, Secretary-Treasurer

M. H. Hundert, Secretary

Robert Willis, TV & Animation Dept.
\ Werner Franz, Editing & Sound Dept.
I John Pfiffig, Camera Dept.
! Gus Jorg, Processing Dept.

i^ERVlCES: Motion pictures for industry, edu-
j;ation & TV; TV commercials; slides, anima-
iion; 16mm printing and processing; magnetic
'k optical recording; editing. Facilities: 30'
c 40' sound stage; Cameras: 2 Auricon Super-
1200s, Cine-Specials; animation stand; MR &
DKO lighting (65,000 watts) ; B&H Model J
[Printer; Houston Fearless processing; 2 Mag-
liasync recorders; Magnasync 3 channel dub-
)er; Maurer optical recorder; editing &screen-
ng rooms; 2 station wagons.

{ECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Oil Is a Scientific Busi-
hess (Imperial Oil Limited) ; Gas Line East
KTrans-Canada Pipe Lines Limited) ; Stam-
hede Stop-Over (Canadian Pacific Railway) ;
\Special Kind of Courage (Crippled Childrens
iHospital Aid Society) ; End of An Era (Mas-
iter Film Studios).

BRITISH COLUMBIA

S. W. Caldwell Ltd.

311 Alaska Pine Building, 1111 W. Georgia

St., Vancouver, B. C.

Phone: MA. 8733

Florence Ward, Representative

(see complete listing under Ontario)

HIRST FILM PRODUCTIONS

3015 W. Broadway, Vancouver 8, B. C.
Phone; CH 3616

Date of Organization: 1935

H. V. Hirst, Owner Producer

H. W. Manson, Sales & Script

E. Puill, Chief Cameraman

S. Verbeke, Sound Production

W. Taylor, Laboratory

W. Mosher, Editor

W. Wilson, Art Department

Services: Motion pictures for industry, TV,
commercials, strips, slides, industrial analysis ;
complete laboratory services, printing, proc-
essing, 35-16 and 16-8 reduction (optical),
color processing. Blowup and reduction serv-
ices for still and motion pictures. Also equip-
ment rentals for producers and industry.
Facilities: 35mm Mitchell and DeBrie cam-
eras; Auricon 1200, pro, and Mitchell 16mm
cameras Houston processing machines ; B & H
printers. Sound stage and studio facilities.
Optical and magnetic sound application.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Storm Shelter (Acme Im-
provement Company) ; Prepare the Future
(Mason Construction Co. Ltd.) ; It's Easy

BUSINESS SCREEN INTERNATIONAL

^ g

CANADA

Af n

( Swiftknit Company) ; The Big Payoff (Home
Oil Company) ; What Stop (The Camera
Shop).

MANITOBA: Winnipeg

S. W. Caldwell Ltd.

801 Lindsey Bldg., Notre Dame Ave.,

Winnipeg
Phone: 92-4643

(See complete listing under Ontario)

PHILLIPS-GUTKIN & ASSOCIATES LTD.

432 Main Street, Winnipeg 2, Manitoba
Phone: WH 3-0544

Date of Organization : March, 1947

John Phillips, President

Harry Gutkin, Vice-President, Managing
Director

Lloyd E. Moffat, Secretary-Treasurer

Barrie Helmer, Jeff Hale, Don Bajus, Sen-
ior Animators

Jack Harreveld. Head, Anim. Cam. Dept.

Ken Jubenvill, Senior Editor

Services: Animation facilities from script
storyboard to full cell animation. Production
of industrial and documentary films. Facil-
ities: 35mm Acme animation camera and
stand; 35mm Moviolas; sound readers — edit-
ing equipment, 35mm and 16mm Arriflex cam-
eras, 60,000-watt portable lights, complete
studio facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Project — North Star (The
M. W. Kellogg Company, N. Y.) ; Centre of
Fashion (Providence of Manitoba). TV Com-
mercials: Kraft Cheese, Windsor Salt (J.
Walter Thompson) ; series for Chrysler Cor-
poration (Ross Roy of Canada) ; Kellogg's
Bran Flakes (Leo Burnett of Canada) ; Milko
(W. A. McCracken Ltd.) ; Bayer Nose Spray,
Andrews Liver Salts (Walsh Advertising) ;
Bank of Canada (McKim Advertising Lim-
ited) ; Bufferin, Ban, Vitalis, Ipana Tooth-
paste (Ronalds Adv.).

ONTARIO: Ottawa

CRAWLEY FILMS LIMITED

19 Fairmont Avenue, Ottawa, Ontario
Phone: PArkway 8-3513

Branch Offices: 181 Eglinton Avenue E.,
Toronto. Phone: MAyfair 0325. 1467
Mansfield St., Montreal. Phone AVenue
8-2264

Subsidiary: Graphic Films Limited, 19
Fairmont Ave., Ottawa, Ontario.

Date of Organization: 1939

F. R. Crawley, C.A., President
Graeme Fraser, Vice-President
Stewart Reburn, Manager, Toronto Office
Alasdair Fraser, Manager, Montreal Office
Donald Carter, Director of Production
Paul Naish, Office Manager
Tom Glynn, Production Manager
Jim Turpie, Mgr. Producers Services Div.
George Gorman, Quentin Brown, Sally
MacDonald, Edmund Reid, Philip Wie-
gand, Peter Cock, Edmund Reid, Rene
Bonniere, Betty Zimmerman, Senior Pro-
ducers
Rod Sparks, Chief Engineer
Robert Johnson, Supervising Editor
Stan Brede, Camera Department
Ivan Herbert, Lighting Department
Tony Betts, Recording Department
Kenneth Gay, Animation Department
Joan Hind-Smith, Script Department
William McCauley, M. Bach., Dirs. of Music
Ivor Lomas, F.R.P.S., Laboratory Manager

& Quality Control
Alma Givson, Purchasing Agent
Earl Valley, Equipment Sales Manager

Services: Motion pictures and slidefilms for
Canadian and United States industry. Govern-
ment, education and television; recording, ed-
iting, animation, extensive laboratory services
for producers, independent cameramen, ten
provincial governments and other organ-
izations from coast to coast. Facilities:

(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

157

CANADIAN PRODUCERS:

CRAWLEY FILMS LTD.: Cont'd.

30,000 sq. ft. studio building, sound stage and
two recording studios. Cameras: Maurers,
Newman-Sinclair, Bell & Howell, Arriflex and
Cine-specials; blimps, dollies, ,320,000 watts
of lighting equipment with mobile generator
and transformer station; Maurer 16mm re-
cording equipment and 2 recording studios
with 8 & 4 mixing channels. 3 Rangertone
synchronous magnetic tape recorders, 7 16mm
Magnetic recorders and dubbers; Magne-
corders with sync heads, 35mm dubbers, turn-
tables, disc recorders; animation department
with two stands i Saltzman ) ; engineering de-
velopment facilities; still dept., casting file;
music library; script dept. with research li-
brary. Electronic service dept. Equipment
Sales Division.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: French & English ver-
sions of the following: Skij Watcli on 55° (The
Bell Telephone Co. i ; The Order of Good
Cheer (Canadian Restaurant Association);
Of Soup and Love (Thomas J. Lipton Co.
Ltd.); Xew Wonders With Wieners (Visking
Limited); Legend of the Raven, Mural (Im-
perial Oil Ltd. ) . Money Minters, French ver-
sion (The International Nickel Co. of Canada
Ltd.); A New Future Lies North (French
version for Dept. of Trade & Commerce, and
German version for Dept. of Citizenship &
Immigration); Adventure at Your Doorstep,
Waterways and Fly ways of the North, City
of Rivers ( Manitoba Dept. of Industry & Com-
merce); Red Carpet (Trans-Canada Air
Lines); Jamaica Flavour (Captain Morgan
Rum Distillers Ltd.); The Librarian (Cana-
dian Library Assoc); Beaver Dam, Jamaica
Sings (Crawley Films Ltd.) ; The Teens (Na-
tional Dept. of Health & Welfare ) ; Tyrone
Guthrie on Tivelfth Night, Michael Langham
on Hamlet (Canadian Association for Adult
Education) ; Social Acceptability, Emotional
Maturity, Discipline, /.s This Love, How Much
Affection, When Should I Marry (McGraw-
Hill Book Co., New York) ; Ore in Sight (Ca-
land Ore Co. Ltd. ) ; Canada's Carpet Crafts-
men (Harding Carpets Ltd.); Put This in
Your Pipe (Aluminum Ltd.) ; A Champion Is
Born (House of Seagram) ; The Queen's Com-
mission (Dept. National Defense). Film-
strips: Museum (National Gallery of Cana-
da); Lecture (Bank of Nova Scotia); Sys-
tetns Analysis (R. L. Crain Ltd.); Labrador
(British Newfoundland Corp. Ltd.); Confi-
dence Because (Personal Products Ltd.);
Packboard Drill (Civil Defense Div. of Dept.
Health & Welfare). TV Commercials: For
Kellogg's, General Mills, Pillsbury, W. A. Ran-
kin Ltd., Pure Spring (Canada) Ltd., Victor-
ian Order of Nurses for Canada, Trans-Canada
Air Iine.s, Canadian Legion, Central Canada
Exhibition Association, Progressive Conserva-
tive Party and others.

S. W. Caldwell Ltd.

355 Main Street, Ottawa
Phone: CE 5-1023

Donald Manson, Representative

(See complete listing under Toronto)

The Calvin Company

Motion Picture Centre, Toronto, Ontario
G. S. Kedey, representative
(See complete listing under Missouri U.S.)

GRAPHIC FILMS LIMITED

(A Subsidiary of Crawley Films Limited)
19 Fairmont Avenue, Ottawa, Ontario
Services: Laboratory and producers serv-
ices division of Crawley Films Limited. Fa-
cilities: 16 35 negative-positive and 16mm
reversal processing machines; 16mm Bell &
Howell printers; 16mm Union Step printer;
Moy 16mm edgenumbering machine.

ONTARIO: Toronto

S. W. CALDWELL LTD.

447 Jarvis Street, Toronto, Ontario
Phone: WA 2-2103

Date of Organization: 1949

Branch Offices: Ontario: 355 Main St., Ot-
tawa. Donald Manson, Repr. Quebec: 1410
Stanley St., Montreal. Bud DeBow, Repr.
Manitoba: 801 Lindsey Bldg., Notre Dame
Ave., Winnipeg. British Columbia: 311
Alaska Pine Bldg., Ill W. Georgia St.,
Vancouver. Florence Ward, Repr.

Spence Caldwell, President
Gordon F. Keeble, Vice-President
Stewart H. Coxford, Comptroller
Sydney Banks, Exec. Producer, TV Film &
Lab.

Services: 16 and .35mm TV film commercial
production. Documentaries, theatrical shorts,
35 & 16mm processing and printing, anima-
tion (cell & camera), artwork, slides, film-
strips, studio rental, motion picture equipment
rental, TV program air check, filming .service
(Kine-recording), sound recording. TV film
sales, Canadian distributor for CBS Television
Film Sales, Guild Films, Towers of London,
BBC, Associated Rediffusion Ltd., Caldwell
A-V Equipment Co. Ltd. Facilities: All
facilities required to render above services.

RECENT PRODUCTIONS AND SPONSORS

Motion Picture: Pay Attention (Ontario
Dept. of Highways). Television Films:
Street Scene (Tri-Nut); Italian Touch (Max
Factor); Bathroom (Philishave) ; Silverware
(Blue Surf); Good Seasons (General Foods).

CHETWYND FILMS LIMITED

21 Grenville Street, Toronto 5, Ontario
Phone: WAlnut 4-4493

Date of Incorporation: 1950

Arthur Chetwynd, President & Gen. Mgr..
Marjory Chetwynd, Sec.-Treasurer
Lenore Gordon, Secretary
W. C. Donaldson, I/C TV Production
Robert Barclay. Supervisinn Editor
Russell Heise, / C Sound Department
Eirikur Hagan, Film Director
J. L. McCormick, Production Manager
Robert Brooks, Chief Cameraman
Services: 16mm motion picture production.

color and b.&w. for education, sport, travel,
industry, advertising, public relations, tele-
vision, industrial stills; projection service;
slidefilm and filmstrip production; research',
writing, editing, scripting, sound, processing,'
printing, film library. Facilities: 16mm mo-
tion picture cameras; still cameras; research,
writing, editing, scripting, sound, Ampex ^^''
tape, Stancil-HofTman 16mm sprocket tape,
library (distribution and stock shot), studio,'
screening room.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Calgary Stampede 1957
(Calgary Brewing & Malting Company i :
Pursuit of Wisdom (University of Toronto:
Shrine East-West All Star Football Game 1957
(Molson's Brewery Ltd.); Investment in
Canada ( Canadian Broadcasting Corporation
— TV). Oflicial coverage of Eastern Canada
Big Four professional football games for
Molson's Brewery. 12 one reel films for chil-
dren's programs for Canadian Broadcasting
Corporation — TV.

FLETCHER FILM PRODUCTIONS LIMITED

RCA Bldg., 225 Mutual Street, Toronto, Ont.
Phone : EMpire 3-8372

Date of Organization: 1954

Howard D. Fletcher, President, & Gen. Mgr.
Edward R. MacGillivray, Executive

Producer, & Secretary
Hugh J. Moreland, Executive Director, &

Treasurer
Brian C. Jupe, Supervising Director
Michael L. Snow, Animation Director
Svend A. Blangsted, Production Mgr.
Paul Woolston-Smith, Camera Chief
Ruby Renaut, Production Coordinator
J. Kenneth Elliott, Supervising Editor
Isabelle D. Mclnnis, Traffic Manager

Services : Production of motion pictures,
sound slidefilms, and slide-motion films in 16
& 35mm, sound, b&w and color. Industrial,
documentary, sales and technical training,
customer and public relations, sales presenta-
tions. TV commercials and films. Theatrical
short subjects and trailers. Full cell and
Vari-Cel animation. Complete programs, in-
cluding visual aids and stage presentations for
sales training and consumer sales. Film
library service; editing of TV syndicated films
and features; commercial cut-ins, timing,
cleaning, shipping, inspecting and storage of
TV films. Public Service Films Division spe-
cializes in films for public service organiza-
tions.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: It Makes Sense (Dunlop-
Canada Limited ) ; Shipmates ( Navy League
of Canada ) ; Tlie You in United, Special Con-
ference ( United Appeal for Metro Toronto ) ;
Slipper to Fill, How Natural Gas Comes to
Your Community ( Consumer's Gas Company
Ltd.) ; Anhydrous Ammonia for Canada (Dow
Chemical of Canada ) ; Dr. Griffin Speaks
(Canadian Mental Health Association) ; Sculp-
ture in Canada (Institutional Broadcasts
Dept., Canadian Broadcasting Co.). Slide-
films: Warden Service (Dept. of National
Health and Welfare of Canada) ; The You In
United (United Appeal for Metro Toronto).
TV Films: A Day in the Life of Mrs. Curtis
(Canadian Broadcasting Company) ; series of
six (Canadian Tuberculosis Society). TV

158

BUSINESS SCREEN MAGAZINE

JOMMERCIALS: For Dunlop-Canada Limited,
Ijnited Appeal for Metropolitan Toronto,
[Canadian Mental Health Association and
Sthers.

Crawley Films Limited

181 Eglinton Ave. E., Toronto, Ontario

Phone: MAyfair 0325

Stewart Reburn, Manager

(see complete listing in Ottawa area)

KLENMAN-DAVIDSON PRODUCTIONS LTD.

9 Bloor St. East, Toronto, Ontario
Phone: WA 4-6482

Date of Organization: 1956

William Davidson, President
Norman Klenman, Vice-President
Stanley N. Schatz Q. C, Secretary-Treasurer
Gordon R. Coles, Member of the Board
P. H. Delacour, Member of the Board
William H. Gimmi, Dir. of Photography
James A. Willis, Head, Sound Dept.

[Services: Complete production of theatrical
[shorts and feature films, TV films and film
series, industrial and public relations docu-
'mentaries. FACILITIES : Complete 35mm pro-
duction equipment; cameras, lights, camera
accessories, dolly. Moviola editing equipment,
Isound recording and re-recording facilities,
itransports. Rents studio space when required,
• contracts out opticals and laboratory services.

RECENT PRODUCTIONS AND SPONSORS

Motion Picture: A Home of Tlieir Own ( On-
itario Homes for Mentally Retarded Childi'en
Inc. ) . TV Films : Major Hill of Niagara; The
Village Blacksmith ; Jasper Park Warden;
Rodeo Champ; The Sailmaker; Tracking the
Sputnik; and 11 others (The TV Film Service
Dept. of The Canadian Broadcasting Corp.
Television Network ) .

ROBERT LAWRENCE PRODUCTIONS
(CANADA) LTD.

32 Front Street West, Toronto, Ontario
Phone: EMpire 4-1448

Date of Organization: April, 1955

Robert L. Lawrence, President
John T. Ross, Vice Pres. & Gen. Mgr.
Philip Kornblum, Treasurer
Robert Rose, Production Director

Services: Producers of motion pictures for
television and industry — live-action and ani-
mation. Robert Lawrence Productions in New
York and Toronto; Grantray-Lawrence and
Lawrence-Schnitzer Productions in Hollywood.
California. Facilities : Sound stage 125' x 55' x
25' for 16mm and 35mm color, black and white
film production — 35mm NC Mitchell with
blimp. Fearless dolly, Magnasync recording
equipment. Mole-Richardson sound boom.

RECENT PRODUCTIONS AND SPONSORS

(Only television commercials submitted)

TV Commercials: for Procter & Gamble
Cheer (Young & Rubicam); Savage Shoes
(Breithaupt, Milsomi; Arrid ( Cockfield,
Brown ) ; Jello ( Baker ) ; Smith Brothers
Cough Drops (Sullivan, Stauffer, Colwell &

Bayles) ; York Peanut Butter (James Lovick) ;
York Products (McKim); Nestle Quik (E.
W. Reynolds ) ; Reliable Toys ( Ronalds ) ;
TRC's (CoUyen; Rose Brand (J. Walter
Thomp.son ) ; Bradings Beer ( F. H. Hay-
hurst); Sterling Aspirin (Dancer-Fitzgerald-
Sample Inc.).

MOTION PICTURE CENTRE LIMITED

85, Yorkville Ave., Toronto 5, Ontario
Phone: WA 4-8329

Date of Incorporation : 1953

G. S. Kedey, President
Dave Smith, Writer-Director
Leslie George, Camera Chief
Bob Stagg, Sound Department

Services: Motion pictures and slidefilms for
television, industry, sales promotion, staff
training, religious, travelogues, and public re-
lations use. Facilities: Auricon, Arriflex
cameras, Magnasync recording equipment, re-
cording studio, editing, writing and screening
facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Picture: A Day for the Kingdom
(Anglican Church). Television Films: A
Matter of Taste; Accredited to Canada;
House on Barrack's Hill; A New House for
God (C.B.C. Television).

PETERSON PRODUCTIONS

337-9 King Street West, Toronto 1, Ontario
Phone: EMpire 8-7065

Date of Organization: 1947

S. Dean Peterson, President

Laurence L. Cromien, Director of Prod.

Laurence Bartram, Set Design, Construction

Douglas Kennedy, Studio Manager

Derek Smith, Sound Dept. Head

Doris Cromien, Make-Up

Services: 16 and 35mm production of TV
commercials. Documentary, industrial, sales
training & promotion films. FACILITIES: Com-
plete sound-proof stage, editing rooms, make-
up room, dressing rooms, complete recording
and re-recording facilities, screening room,
16 & 35mm equipment.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: For Ford /Monarch Div.;
(Cockfield, Brown & Co. Ltd.) ; Mercury-Lin-
coln-Meteor Div. (Vickers & Benson Ltd.) ;
Kelloggs of Canada Ltd. (Leo Burnett Co.
Ltd. ) ; Salada Tea ( McKim Advertising Co.
Ltd.) ; Lever Bros. Ltd. (Cockfield, Brown and
J. Walter Thompson ) ; Lipton's Tea ; Rock
City Tobacco ( Kenyon and Young, Rubicam,
Gerhardt); Hood-Minor Shoes (Harold F.
Stanfield ) ; Rollaids ( Baker Advertising Co.
Ltd.).

SHOWCASE FILM PRODUCTIONS
(Div. Associated Broadcasting Co., Ltd.)

1139 Bay Street, Toronto, Canada
Phone: WA 4-1111

Date of Organization : June, 1956

Martin Maxwell, President
Jack Chisholm, General Manager
M. DiTursi, Production Secretary

Services: Producers of industrial, educa-
tional, sales training, motion pictures and

Af a

^ Q

CANADA

slidefilms; theatrical trailers; TV commer-
cials. Specializing in industrial and engineer-
ing films. Facilities: Motion picture produc-
tion equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tiie Claim Stakers (On-
tario Dept. of Mines ) ; The Blind River Story
(Joy Machinery) ; The Big Z (Rio Tinto Min-
ing Co., Canada) ; Uranium Mining (Stanleigh
Uranium Co.); The Shaft Sinker (Inger.soll-
Rand Co., Canada i .

ONTARIO: Windsor

Ross Roy of Canada, Ltd.

Windsor, Ontario

Phone: CLearwater 6-2371

H. J. G. Jackson, Vice-President, in charge

(See complete listing in Detroit area)

QUEBEC: Montreal

REAL BENOIT FILM PRODUCTIONS
(Formerly Benoit De Tonnancour Films)

2161 St. Catherine Street, West, Montreal,

Quebec
Phone: WE 3-7339

Date of Organization : 1949

Real Benoit, Director

George Fenyon, Director of Photography

Jean Milard, Sound

Services: Production of 16 and 35mm films
for all purposes from script to final print.
French translations and adaptations. Facili-
ties: Sound stage 40' x 70'; 16 35mm positive
and negative cutting i-ooms ; editing and pro-
jection rooms.

RECENT PRODUCTIONS AND SPONSORS

Television Films: Collegiens Troubadours. 39
films ( Pepsi-Cola ) ; series of 52 musical
travelogues (Lever Brothers); Lojiis Cyr,
Vieux Montreal. 3 films (Canadian Broadcast-
ing Corporation ).

OMEGA PRODUCTIONS, INC.

1960 Dorchester Street West, Montreal 25
Phone: WE 7-3525

Date of Organization: 1951

'^. S. Mnrrisey, President

Pierre Harwood, Vice-President

Leonard M. Gibbs, Secretary-Treasurer

Richard J. Jarvis, Sales Representative

Henry A. Michaud, Director of Production

John R. Racine, Director, TV Commercials

John BuiTTian, Chief Engineer

Lise Caron, CItief Editor

Denis Mason, Chief Cameraynan

John Sawyer, Chief Electrician

Services : Educational, industrial, sales promo-
tion, theatrical, and television motion pictures.
Facilities: 16mm and 35mm cameras, tape
and film recording equipment, projection and
editing facilities, sound shooting stage, ani-
mation department.

(LISTING CONTINUES ON FOLLOWING PAGE)

8TH ANNUAL PRODUCTION REVIEW

FILM

HEADACHES

CURED

CANADIAN PRODUCERS:

Business Films, Libraries, Adver-
tising Companies, Film Distribu-
tors, Etc., Vacuumate Corporation
offers quick relief for film
headaches— bringing to you many
services you have urgently
sought.

FILM CLEANING

INSPECTION

AND REPAIR

•

SPOOLING & SHIPPING

OF TV COMMERCIALS

•

FILMSTRIP CUTTING

AND CANNING

•

FILM PROTECTION

Vacuumate Corp. gives you the fine super
Vacuumate film process for protection
ogainst wear, oit, fingermarks, scratches
ond climatic changes.

•

FILM DEPOSITORY

films ore catalogued and stored with us
awaiting your shipping instructions.

•

PACKAGING AND SHIPPING OF
FILMS . . . FILMSTRIPS AND DISCS

NO-EN

FILM TREATMENT

GIVES TROUBLE FREE EXTRA LONG

REPEATER FILM PROJECTION FOR

YOUR ADVERTISING CONTINUOUS

FILMS . . .

» only a single reel or many, Vacuumate
will serve you well. Write for information

V4CUUII1+K

specialists in

Film Haf/dling Services

446 West 43rd St.. New York, N. Y.

OMEGA PRODUCTIONS: Cont'd.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Road to the Market { Prov-
ince of Quebec) ; St.-Benoit du Lac (St.-Benoit
Abbey). Filmed Television Films: Pepinot
40 episodes, Radisson 26 episodes, Tomahaivk
26 episodes (Canadian Broadcasting Corpora-
tion). TV Commercials: For Canada Starch
Ltd., du Pont of Canada Ltd., Dow Brewery
Ltd. (Vickers & Benson Ltd.); Kraft Foods
Ltd., Standard Brands Ltd. (J. Walter Thomp-
son Co.) : Fred A. Lallemand & Co. Ltd.
(Walsh Advertising Co. Ltd.); W. H.
Schwartz Ltd. (Bennett & Northropp Ltd.) ;
Reckitt & Colman Ltd. (McKim Advertising
Ltd.).

S. W. Caldwell Ltd.

Suite 319, 1410 Stanley St., Montreal

Phone: AV. 8-0528

Bud DeBow, Representative

(see complete listing under Ontario)

Crawley Films Limited

1467 Mansfield St., Montreal, Quebec

Phone: AVenue 8-2264

Alasdair Fraser, Manager

(see complete listing in Ottawa area)

QUEBEC: Quebec City

LES DOCUMENTARIES LAVOIE
(Lavoie Productions)

447 Rue Dolbeau, Quebec, P.Q., Canada
Phone: MUrray 3-7601

Date of Organization: 1949

Hermenegilde Lavoie, Director
Therese Richard, Secretary
Richard Lavoie, Production Manager
Services: Producers of motion pictures; in-
dustrial and educational motion pictures and
TV commercials. Facilities : Full production
facilities for all phases of motion picture
photography. Sound studio, recording, edit-
ing and animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Story of Zone 2 (Le
Soleil Ltee.); Insolation (Bouchard & Robi-
taille Ltee.) ; Forest Operation's (John Mur-
dock Ltee.) ; Sisters of Charity of Saint-Louis
Meet the Challenge (Sisters of Charity of
Saint-Louis) ; Stop (Province of Quebec
Government) ; Rencontres dans L'lnconnu
(Les Documentaires Lavoie).

Experienced Film Sponsors Look
to the Pages of This Annual Review

• Producers whose listings appear in this sec-
tion have voluntarily supplied the minimum
client and film references for your reference
use. Five business-sponsored motion picture or
slidefilms were the minimum requested for an
unqualified listing in the pages of this 8th
Annual Production Review Is.sue of 1958. I*

CANADA'S

BIG

STUDIO

Caldwell's produce interesting,
effective films for (Canada's top
advertisers and agencies. The
spacious, fully equipped and
staffed Queensway Studio is
available for rental to all
producers.

. . . Write and reserve your copy of mir
illustrated brochure, soon ojj the press.

QUEENSWAY FILM STUDIOS

1640 The Queensway, Toronto, Ontario
Phone Clifford 9-7641

Are presen-flLi producing

animated and live-action

comn^erc^Scile for

vVesiin^Kovise

RENAULT
PHILIPS

COINTREAU

IVTestle
OMEGA

complete production -facilities tor
LIVE-ACTION and ANIMATION

TV -films dubbed in Spanish

estudios mofo

LOS MESEdO, 15 • MADRID -SPAIN

160

BUSINESS SCREEN MAGAZINE

PRODUCTION IN L A T I N - A M E R I C A

il.4f cniB^Af rn

MEXICO

AUDIOVICENTRO

Av. Cuauhtemoc 226, Mexico 7,
j D. F.

Phone: 10-25-13

Cable: AUDIOVICENTRO

Date of Incorporation: 1956

Dr. David Grajeda, Pres., Dir.

Dr. Juan Jose Giovanni, Vice-
Pres.
I Marcel Gonzales Camerena,
I Sound Engineer
' Ernesto Martinez, Chf. C'man

Lucy Estrop, Spanish Versions
j Antonio Gutierrez, Animation
I Jorge P. Valdes, Art Director
' Octavio Motta, Foreign
Relations

Emmanuel Ugalde, Titles

Services: Translations and Span-
ish versions of foreign films.
Titles. Optical and magnetic sound
recording. Animation. Documen-
tary, scientific and educational film
production. Audio-Vex system
(slides and records ) . TV commer-
cials. Distribution of Spanish
language films. Facilities : Sound
studios; Arriflex, Bolex cameras;
Ampex; Magnasync, RCA sound
systems; VI-Mex titles system.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Translation,
Spanish versions of 63 documen-
tary films (U.S. Embassy) ; clini-
cal films (National Medical School,
Ayerst Laboratories, Colliers) ;
documentary films fSutec) ; titles

and animation for 206 films in
Spanish. Slidefilms: Clinical sub-
jects (International Congress of
Surgeons).

CINE COMMERCIAL, S. A.

Louisiana No. 81, Mexico, D. F.

Phone: 23-88-30

Date of Incorporation: 1954

Hans Beimler, Gen. Mgr., Tech.

Dir.
Arrigo Coen, Prod. Director
Carlos Basurko, Prod. Mgr.
Carlos Prieto, Script Supr.
Jose Torre, Cameraman
Ruben Gamez, Cameraman

Services: 35 and 16mm motion
picture production. Specializing
in documentaries, television short
subjects and commercial ads for
movies and television. FACILITIES:
35 and 16mm, camera equipment,
stages, cutting room, projection
room, magnetic and optical record-
ing equipment available.

RECENT PRODUCTIONS AND SPONSORS

TV Spots: For Max Factor;
Tums; Enicar; Anacin; Coca-
Cola; Hinds; Viceroy; DuMont;
DuBarry; Kelvinator; Nabisco;
Air France; Gillette; Paper Mate;
Acco; Studebaker; Ford; Mennen;
McCormick; Hoover; Procter &
Gamble; Admiral; Brylcream;
Johnston Pumps; Minn. Mining
& Mfg.; Revlon; Johnson & John-
son; Richard Hudnut; and others.

CARIBBEAN AREA PRODUCTION

V1GUIE FILM PRODUCTIONS,
INC.

Roosevelt Ext., Hato Rey,

Puerto Rico
Phone: 6-0235 & 6-1258

Date of Organization: 1950

Juan E. Viguie, Jr., President
Manuel R. Navas, Vice-Presi-
dent, Administration
Salvador Tio, Vice-President,
Promotion

Services : 16mm & 35mm black &
white and color commercial spots,
documentary films for government
and private organizations; TV and
theatre newsreels; Kinescope fa-
cilities; editing; single and double

system photography ; laboratory
services B & W; animated com-
mercials. Facilities: Two sound
studios (50' X 50' and 34' x 20') ;
cutting rooms ; recording and pro-
jection rooms ; laboratory process-
ing and printing rooms ; music
library: animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Tivo Blades for
One, University in the Fields
(Agricultural Ext. Service of
U.P.R.) ; Sources of Energy
(Puerto Rico Water Resources
Authority) ; Eating Habits for
Small Children (Department of
Health) ; Puerto Rico Alert
(Puerto Rico Sugar Growers
Association).

"The Magazine the Buyers Read and Advertisers Prefer"
Business Screen Covers the Field of Visual Communication

8TH ANNUAL PRODUCTION REVIEW

IM^^ CJ IM^ 4^ C3

SOUTH AMERICA

ESTUDIOS
CINEMATOGRAFICOS ROSELLO

Casilla Correo 3116, Lima

(Peru), S. A.
Phone: 30.553

Date of Organization : 1952

Jose Maria Rosello, President

and Treasurer
R. De Nardo, Vice-President
Luis Rosello, Production Mgr.

Services : Complete production of
films, black & white and color, 35-
mm and 16mm, travel, newsreel,
artistic productions ( drama, com-
edy, musical ) , TV commercials,
documentary, etc. Facilities: 16

and 35mm cameras, lighting,
sound truck, Magnetic sound,
Moviola, etc. All services.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Huanda (E.
Grana ) ; Perez Aranibar (Benefi-
cencia de Lima); Si Don Luis
(musical film); La Muevte Llega
al Seffunda Show (political film) ;
Tela Siiprela (Duncan Fox). TV
Commercials: For Cera Poliflor,
Persianas Flexalum, Good Year,
Cera Cardinal, Medias Lancaster,
Canadian Pacific Airlines, Calzado
Rimac. Approximately 105 other
films in 1957 in Eastman Negative
color.

jM^jff cniB^Af a

ENGLAND

BIRMINGHAM COMMERCIAL
FILMS LTD.

8 Lozells Road, Birmingham 19
Phone : Northern 8486-7

Date of Organization; 1938

Harold Juggins, F.LB.P.,
Governing Director

Godfrey Davis, A. LB. P.,

Mg. Director
Dr. W. H. J. Vernon, O.B.E.,

F.R.I.C, Dir. & Scientific Ad.
G. Johnson, Chief Stills Cayn.
John Varnish, Chief Prod. Asst.
Harold E. Tonks, Chief Service

Engineer (Cont'd, at top)

IN CANADA-

Canada's largest producer of sponsored films
over 1,000 productions . . . 19 years . . .
85 national and international awards . . .
30,000 sq. ft. modern studio building . . .
own lab, animation, stage . . .
branches in Toronto and Montreal . . .
for Canadian production, write —

19 FAIRMONT AVENUE
OTTAWA. CANADA

Roger M. Jones, Secretary
Services: Specialist producers of
direct 16mm color sound motion
pictures and 35mm shorts; TV
Newsreel Dept., commercial and
3-dimensional photography; sound
recording (synch, or wild) ; mo-
bile film shows; TV commercials.
Facilities: Studios for film pro-
duction, commercial photography;
filmstrips, editing, titling, rear
projection, retail still and cine
sales division supplying audio
visual aids.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Fan Range
(Verity's Ltd., Birmingham) ; On
the Beam (Joseph Lucas Ltd.);
All Change Gear ( Self Changing
Gears Ltd.). Television Films:
Know Your Midlands, series of 13
(Associated Television Ltd.). TV
Newsreels: British Independent
Television Authority and British
Broadcasting Corporation.

HALAS & BATCHELOR
CARTOON FILMS, LTD

lOA Soho Square, London, W.l,

England
Phone: GERrard 7681/2/3

Date of Organization : 1947

Studios; Dean House, 2, 3 & 4,
Dean Street, W.l. Animation
Stroud, Church Road, Cain-
cross near Stroud, Gloucester.

Branch: 11 West 42nd St., Room
1146, New York 36, N.Y.
Phone ; LOngacre 4-3346.
Miss Irene Lee, Sales Repr.

John Halas, Director
Joy Batchelor, Director
Sam Eckman, Jr. (U.S.A.),
C.B.E. Director

Services; Staflfof 80 for animated
film production for advertising
and entertainment for television
and cinema. Industrial, public re-
lations and educational films. Fa-
cilities ; Studios for both celluloid
animation and 3-dimensional pup-
pet, model animation. Animation
cameras ; 2 model camera setups.
Editorial and projection equip-
ment for 35mm/16mm.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: History of Cin-
ema (Phillips Electrical Indus-
tries, Holland) ; Best Seller (Shell
Petroleum Co., Ltd.); All Lit Up

( The Gas Council of Great Bri-:
tain). TV Commercials: For
Murraymints, OMO (S. H. Benson
Ltd.) ; Surf, Walls Ice Cream
( Lintas Advertising Agency);
Phensic (J. Walter Thompson);
Lyons Products ( Dorland Adver-
tising Agency ) ; Hoover ( Erwin
Wasey & Company, Ltd.).

Marathon News

73 Delamere Road, London W.)

5, England
Maurice Ford, in charge
( See complete listing in New York
area)

UPA Pictures Ltd.

Suite 6, Third Floor

140 Park Lane, London, W.l.,

England
Phone ; Mayfair 2987
Roy Letts, Business Manager
(See complete listing under Los
Angeles area)

WORLD WIDE PICTURES, LTD

Lysbeth House, Soho Square,

London W. 1. England
Phone: GERrard 1736/7/8

Date of Organization ; 1942

James Carr, Managing Director.
Exec. Producer

Hindle Edgar, Company Direc-
tor, Producer

V. L. Price, Co. Director, Secy.

Services: 35mm and 16mm spon-
sored public relations, documen-
tary, training and sales films for
government departments and in-
dustry, TV programs and com-
mercials. Facilities; studios, re-
cording theatre — Western Elec-
tric, lighting, cameras, studio
.staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Submarine Es-
cape Training (Admiralty);
Mousetrap Is Out (English County
Cheese Council); The Restless
Sphere (British Broadcasting Cor-
poration) ; Three Men in a Truck
(Ford Motor Company); The
Film That Never Was (Central
Office of Information ) . Television
Films: Transatlantic & Common-
wealth Televiews — monthly issues
(Central Office of Information).

FREIVCH

VERSIDIVS

Commerr

ary or Dubbing

Quickly

and Correctly

LES ANALYSES

CINEMATOGRAPHIQUES

6, Rue

Francois - ler

PARIS

8^ FRANCE

U. S. references: Dar

tnell Corporafion. Mobil Oil,

Remington-Rand, Ger

eral Motors, Worthington.

BUSINESS SCREEN MAGAZINE

4f □

<kf C

FRANCE

LES ANALYSES CINEMATO-
GRAPHIQUES

1 6 Rue Francois ler, Paris 8e,

France
I Phone: BALZAC 40-58/59

Date of Organization : 1947

Georges Roze, General Manager-
Jean Vincent, Sales Manager
Andre Cantenys, Producer

j Claude Bellanger, Art &

I Animation Director

Services: Department Production
ind Realization — Documentaries,
industrial and sales promotions
iilms 16mm and 35mm and film-
strips. Department Ultra-ralenti
—Studies with high speed Kodak
"amera. Facilities : Cameflex,
Bell and Howell, Kodak and Cine
Special Cameras. Titles, effects,
i-iynchronization, dubbing, labora-
Itory and cutting rooms. Author-
lized dealer for Bell and Howell.

RECENT PRODUCTIONS AND SPONSORS

French Cotton Industry, OEEC,
Ministry of Nal Education, Mobil
Oil, SNCF, Worthington, Air
France, Simca, Remington Rand,
Renault, General Motors Frigi-
daire, Saint-Gobain.

Marathon Newsreel

117 bis rue Ordener, Paris 18,

France
Mr. .Jean Magny, in charge
( See complete listing in New York
area)

Vavin, Inc.

(Video & Visual

Information Films)

72 Boulevard Raspail, Paris

XVI, France
Mme. Yvonne Oberlin, Manager
( See complete listing under New
York City)

i»-^ a/j^Afa

GERMANY

^4.

LAUX STUDIOS KG

An der Hauptwache 10, Frank-
furt/Main
Phone: 27441

Date of Incorporation: 1947

Helmut Laux, President
Achim Koch, Vice-President
Ehrenfried Fischer, . Research

and Script Director
Werner Harzer, Art, Animation

Director
Werner Christmann, Prod. Mgr.
Wolfgang Fuchs, Export Mgr.

Services : sound slidefilms for
every purpose. Consultation, re-
search services. Distributors for
DuKane automatic sound slide-
film projectors, record or tape.
Creators of sales promotion, mag-
azine, picture book materials. Fa-
cilities: completely-equipped pro-
duction plant for sound slidefilms,
both b/w and color. All work done
on premises by over 50 permanent
employees.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Tactics of Sliell Ad-
vertising (Shell) ; How to Launch
and Develop Localized Retailer Ad-
vertising ( Shell Petroleum Com-
pany, London ) -.The New Opel Rec-
ord, 1958; The Unknown Custom-
er (Opel) ; The Balance — No Con-
juration (Continental); Every
Item Shopped Well Taken Care of
in Refrigerator; Hot Water Al-
ivays Ready ( Siemans ) ; Visits
Well Prepared (Allianz Insurance

Company) ; Advertising, the Key
to Sales Success ( Bosch ) . Syndi-
cated sound slidefilms series, The
S Sales Resistances and How to
Overcome Them, 8 films for sales-
men, and Use Your Wits in Driv-
ing, 5 films for use in driving
schools.

BOEHNER-FILM

T oewenichstr. 1, Erlangen, Bav.
Phone: 36-41 Savacall: 0629843

Fritz Boehner, Owner

W. E. Atzbach, Administration

Services : Documentaries, indus-
trial, sales promotion films, televi-
sion. Facilities: Own studios and
sound recording.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Draussen auf
den Strassen (Continental Gum-
mi werke AG, Hannover) ; Viel-
spindlig den Ken (Burckhardts
Weber, Reutlingen ) ; Grosse Liebe
zu Kleinen Gaerten (Torfstreu-
Verband, Oldenburg ) ; Das Nev-
este Aus Schilda ( Sparkassen-U
Girdverband, Stuttgart ) ; Dreh-
strommotore (Allgem. Elektr. Ge-
sellshaft, Frankfurt/M).

Vavin, Inc.

(Video & Visual

Information Films)

9 Blumenstrasse, Buderich-
Dusseldorf, Germany

N. Z. Moreno, Vice-President
and Manager
( See listing under New York City )

LEADING IN EUROPE

in the field of Sound Slidefilm Production

research
script writing

sales promotion material
art-work
photography
colour-processing

sound studio
DuKane automatic-

soundfilm projectors

over 50 staff members specialised in sound
slidefilms technique

production of German, English, French, Swedish,
Italian and Spanish versions

LAUX STUDIOS KG. FRANKFURT/MAIN

SFrnix^

8TH ANNUAL PRODUCTION REVIEW

16.3

11. 4f C2lMri9 C3

SCANDINAVIA

DENMARK

7v
MINERVA-FILM A/S

Toldbodgade 18, Copenhagen K,

Denmark
Phone: Minerva No. 1

Date of Organization: 1936

Torben Madsen, President
Ingolf Boisen, Vice-President
Theodor Christensen, Director
Hagen Hasselbalch, Director
Jorgen Roos, Director
Ole Berggreen, Director

Services: production of motion
pictures, commercial, industrial,
scientific fields. Facilities: Equip-
ment for 16 and 35mm production.
Cameras : Arriflex, Bell & Howell.
Debrie, Kodak Cine Special. Cut-
ting - rooms. Projecting - theatre,
Moviolas, 17V2mm tape-equipment,
film and sound library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Power to
Greenland, 35mm Eastmancolor
(Burmeister & Wain) ; Johannes
Larsen, Atomic Energy, 35mm
Eastmancolor ( Danish Govern-
ment) ; Queuing Up For Life
(Bikuben) ; Rust (S. Dyrup &
Company) ; They Were Kafirs,
NATO, versions, (Danish Govern-
ment) ; Hvor Gaar Karl Hen
(Confederation of Danish Em-
ployers ) .

NORWAY

Non-Commercial Producers

KOMMUNES FILMCENTRAL

(Film Central of Municipalities

of Norway)

Nedre VoUgt. 9, Oslo, Norway
Phone: 41-36-25

Date of Organization: 1919

Mrs. Kirsten Sonberg, General
Manager

Services: production and distri-
bution of documentary and educa-
tional films; distribution of com-
mercial films to cinemas; non-
commercial films to schools. Fa-
cilities: 16/35mm sound record-
ing; 16/35mm laboratory work.
Only facilities listed,
(no reference data on productions)

STATENS FILMSENTRAL

Schwensens gate 6, Oslo, Norway
Phone: 60-20-90

Mrs. Ingeborg Lyche (director.
Ministry of Education),
President of Board

Jon Mathirsen, Managing Dir.

Services: production and distri-
bution of documentary and educa-
tional films and filmstrips. 16mm
non-commercial film distribution
on a national scale. 16mm sound
recording. 16/35mm laboratory
work. Facilities: sound record-
ing studio, laboratory.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Knife-
smith, The Hatter, The Fiddlers—
folk music (Ministry of Educa-
tion) ; This Is Norway (Norwe-
gian Foreign Ministry) ; Same
Yakki-The Laplander (Per Host).

NORSK FILM A/S
(Norwegian Film, Ltd.)

Kirkeveien 59, Oslo, Norway
Phone: 69-54-90

Date of Organization : 1932

Rolf Stranger, Lord Mayor of
Oslo, President of the Board

G. W. Boo, General Manager

Robert Heuch, Technical
Manager

Martin Fiksen, Studio Manager

Services: production of weekly
news-reel Norsk Filmavis: feature
films and documentaries. Facili-
ties: Film studio at Jar near

MINKRli-FILM

Copenhagen

DENMARK

FOUNDED 1936

Oldest Documentary

Film Company in

Scandinavia

Production: more than 140C

films

Oslo; film archive; studio for re-
recording and synchronisation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Film based on
We Die Alone by David Howarth
(A/S Noi-dsjofilm) ; Fools in the
Mountains (Calmar Film A/S) ;
Although Small (Ifas-Jonson) ; In
Such a Night (co-production with
Sigma-Film) ; Out of the Dark
(co-production with Mental Film
A/S). English translations of
Norwegian titles.

SVEKON FILM

Seiersbjerget 7, Bergen, Norway
Phone: 14688-14680

Date of Organization: 1950

Haakon Sandberg, Owner, Man-
aging Director

Sverre Sandberg, Owner, Man-
aging Director

Services: 16mm and 35mm docu-
mentary-educational film produc-
tion. Productions for U. S. tele-
vision. Facilities: 16mm sound
recording studio, 35mm to be in-
stalled in 1958, laboratory, 16mm
single system equipment, 16 and
35mm cameras.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: London, Man-
hattans Million (self sponsored) ;
Klart Skip (Monopol Lakk og Mal-
ingindustri) ; Regna (Jorgen S.
Lien Industrier ) ; De Motes der
Ute (Norwegian Seamen's Mis-
sion).

SWEDEN

FORBERG — FILM AB.

Kungsgatan 27, Stockholm,

Sweden
Phone: 111655

Date of Organization: 1934

FORBERG FILM: Cont'd.

E. Forberg, Pres., Gen. Mgr.
T. Hultgren, Executive Sec. (

Treasurer
S. Hebbel, Sales Manager
H. Peters, Director
H. H. Bolov, Sound Services
K. Pill, Art Department

Services: Motion pictures in 3
and 16mm and slidefilms for in
dustrial, sales and personnel train
ing. Facilities : Camera and light
ing for 35 and 16mm motion pic
tures; sound recording; completi
facilities for slidefilm production

RECENT PRODUCTIONS AND SPONSOR

Motion Pictures: Building Powe
(Bergeforsen Hyrdoelectric Co.)
film on deciding the course of i
tunnel (Electrical Ore Prospect
ing Company). Slidefilms: Oi
selling fruit (The Banana Com
pany) ; on impregnating seed:
(Ewos Company) ; A Study ii
White, Baths and Bathrooms
Boilers for Heating (Gustavs
berg's Porcelain Factory) ; Highei
Efficiency by Better Control (Na-
tional Cash Register, Sweden) ; or
the Vertico 1400 chiche camen
(Printing Equipment Company);
Salesman and Prospect — the Hu-
man Contact (Sales Executives ol
Sweden) ; Motor Lubricatiori
(Shell — Swedish branch) ; Selling
Breads ( Swedish Bakers' Associa-
tion); Bus Bodies (Swedish Bus
Owners' Association) ; on supervi-
sion (Swedish Employers' Union) ;
on handling customers (Swedish
Hairdressers' Association ) ; Pork
and Products of Pork (Swedish
Pork-Butchers' Association) ; on
pipe fittings and the T.A. Climate
Compensator system (Tour Agen-
cies Inc.) ; Saving Your Tires
(Trelleborg Rubber Co.); Selling
Ads, Selling Subscriptions (U-
nited Provincial Newspapers).
Many adaptations of U. S. and
German sound slidefilms).

lB-4f

ESTUDIOS MORO S.

Los Mesejo, 15 Madrid, Spain
Phone: 395402

Date of Organization : 1950

Santiago Moro, General Mgr.
Jose Luis Moro, Art Director
Cristobal Marquez, Prod. Dir.
Paul Casalini, Film Director
Eduardo Ducay, Script Director
Marcel Brevil, Film Director
Juan J. Baena, Live Action

Director
Rogelio Cobos, Editor

Services : Staff of 120 for the pro-
duction of commercial films for

television and cinema; television
films dubbed to Spanish; indus-
trial, public relations and educa-
tional films. Facilities: 4 anima-
tion units; 4 animation stands;
magnetic sound recording; 2
shooting studios; model and pup-
pet animation studio; 3 editing
rooms; projection. All facilities in
our own building.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: La Scd No
Tiene Estaciones (Coca-Cola) ;
Vivir en el Aire (Firestone);
Parejas Famosas (Philips) ; Ser-
enata del Licor (Cointreau);
North, South. West, Far-West ^
(Renault). i

BUSINESS SCREEN MAGAZINE

W. J. GERMAN, Inc.

AGEIVTS FDR THE SALE AlVD D ISTRIBUTI DIV DP

EASTMAN

FrnfessiDnal Films

for

Mntinn Pictures

and

Television

FDRT LEE, Hew Jersey:

LOngacre 5-5978

HOLLYWDDD: EHICAGD:

6677 Santa Monica Blvd. 6040 IV. Pulaski Hoad

HOllywDod 4-EI3I IRvinq 8-40E4

T H ANNUAL PRODUCTION REVIEW

Professional Motion
Picture Production . .

SERVICES AND FACILITIES

• 40' X 60' Air Conditioned Sound Stage

• RCA, Westrex and Ampex Recording Equipment

• Mitchell Cameras

• Mole Richardson and Bardwell Lighting and Grip

Equipment

• Experienced and Cooperative StafF and Crews

• Location or Studio - 16mm - 35mm

For information call F. William Hart,
Vice-President and Manager

Lincoln 6-8822

NATIONAL riLM STUDIOS

(formerly Capital Film Studios)
105 nth Street, S.E. Washington, D. C.

CINESOUND

• Dubbing — complete facilities up
to 10 channels . . .

• Musical scoring — from the finest
libraries available . . .

• PLUS, full sound stage facilities

1037 North La Brea Avenue, Hollywood 38. California

if rn iW^jf a

AUSTRALIA

NEW SOUTH WALES

AUSTRALIAN INSTRUCTIONAL

FILMS PTY., LTD.
and HALLIDAY PRODUCTIONS

6 Underwood Street. S.vdney,

N.S.W., Australia
Phone: BU 6557

Cable: AUSTFILM

Lex Halliday, Director

Jean Halliday, Director

Philip J. Pike, Chief Camerman

Noel Robinson, Scripting

Donald Stanger, Sound

J. Alfred, Distribidion

Services: Production for screen
or television. Specializing in color
16mm standard Kodachrome,
35mm Eastmancolor (completely
processed in Austi-alia). Produc-
ing films on world-wide locations
and specifically Australia and ad-
jacent Pacific islands. General I'e-
search and scripting. Educational
and scientific advising facilities.
Facilities: Cameras, 16mm Cine
Specials, (synchronous). Ektar
lenses, 35mm Arriflex ( synchro-
nous). Dollies, studios, theatrette;
Moviola, editing facilities; full
complement of spot and flood-
lights. Sychronous 17.5mm port-
able tape recording equipment.
Optical recording on Western
Electric System. Portable 15 KVA
generator. Cartoon and animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: 35mm Eastman
color for Lux; Lifebuoy; Rinso,
with Pidgin English and Police
Motu sound tracks; World Brands,
16mm Kodachrome for Vacuum
Oil, Bitumen; Speedo; Sunsilk;
Quanta; N.S.W. Child Welfare De-
partment; Sydney Today, class-
room version. Koala. German
sound track. Filmstrips: Train-
ing series for Australian Mutual
Provident Society. TV Commer-
cials: For Surf, Sunsilk, Vauxhall
Victor and others. Operation
Wasteland, 35mm Eastman color
documentary with music composed
and orchestrated and separate
technical and television versions in
production. Recent additions to
16mm Kodachrome Stock Library
and Black & White Still Library:
Northern Territory Industries;
Australian Capital Cities and Pri-
mary Industries; Aborigines; Fi-
jian Sequences.

CINESOUND PRODUCTIONS
PTY., LTD.

541 Darling St., Rozelle,

Sydney, N.S.W.
Phone: WB 3141 (4 lines)

Date of Organization: lO.'il

Norman Bede Rydge, C.B.E.,
Chairman, Directors

Andrew J. Helgeson. Gen. Mgr.

Reg Burbery, Prod. Mgr.

Lloyd Shiels, Chief Cameraman'

Sydney Whiteley,
Editor-in-Chief

Arthur Smith, Chief Sound En-
gineer

Stuart Ralston, Optical Effects
& Animation

Peter Whitchurch, Film Director

Richard Allport, Film Director

Bede Whitman, Film Director '

Services : Cinesound Australian
Weekly Newsreel circulating
throughout Australasia and New
Zealand. T.C.N, daily TV news-
reel. Industrial, documentary com- 1
mercial and television films in
35mm and 16mm. Camera repre-
sentatives in Melbourne, Brisbane,
Adelaide, Perth, Hobart, Towns-
ville, Auckland, New Zealand. Fa-
cilities: Two sound stages, full
35 & 16mm camera and lighting
equipment; (35mm and 16mm)
power generating plants. 16mm &
17V:'mm magnetic recorders and
mixing heads. ( 8-channel re-re-
cording). Two optical film re-
corders. Three theatrettes. Ox-
berry animation equipment; edit-
ing, dubbing, script writing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Progress in
Wool (Australian Wool Board);
This Game of Bowls, Xafianal
Football (Caltex Oil); Sunshine
State (Queensland Govt.); St.
Mary's Project ( Commonwealth
Govt.) ; The Lysaghts Story (Ly-
saght Steel Industry) ; Rugby
League Football (NSW Rugby
League); Journey to Ayres Rock
(Trans-Australian Airlines); The
Rheem Story (Rheem) ; The Poly-
thene Story (Int. Chemical Indus-
tries) ; Heavy Equipment (West-
inghouse Le Tourneau) ; 10,000
Miles Against the Clock (Vacuum
Oil) ; Cartoon-Magic of Animation
(Greater Union Theatres).

PERIER PRODUCTIONS
PTY., LTD. (ssf, etc.)

PERIER FILMS PTY., LTD.
(mp only)

24 Jamison St.. Sydney, N.S.W.
Phone: BU 6527

Date of Organization : 1947
Reg Perier, Managing Director
Stan Murdoch, Production Mgr.
Mildred Crowley, Bnsiness Mgr.
Helen Hughes, Color Tran.'fpar-

encies
John Bowen, Film Editor

Services: 16mm production,
35mm B&W and color transpar-

BUSINESS SCREEN M A (i A Z 1 N E

ency library of Australian, New'
Zealand and Pacific Island sub-
jects; commercial and industrial
photographers. Facilities: Cine
Kodak Specials, 200 ft. magazines,
35mm Exaktas, full range 5x4
equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Behind flic
Portrait (Gordon Edgell & Sons
Ltd.) ; The Ceremovij of Religions
Profession (Little Sisters of the
Poor): Liver Fluke (Imperial
Chemical Industries of A & N.Z.
Ltd.); The Automotive Electrical
System ( Vesta Batteries Ltd. ) ;
These Were Eventful Years (Au-
burn Municipal Council); The
Good Neighbor (Rockdale Munici-
pal Council).

VICTORIA

CAMBRIDGE FILM & TV
' PRODUCTIONS PTY. LTD.

; 221 Pelham Street, Carlton, N.

3, Victoria
, Phones : FJ 2204, FJ 4678

I Date of Organization : 1949

I W. V. Morgan, Chairman of

I Directors

' D. J. Bilcock, Director in charge

[ of Production

i E. G. Morcom, General Manager

' L. Heitman, Director of
Photography
D. Trewin, Sound Engineer
S. Sesin, Head Animator
G. Kischkowski, Office Manager

Services: Producers of all types
of commercial motion pictures and
slide films; theatre and television
commei'cials, business and indus-
1 trial films. Black and white, East-
man color, Kodachrome. Facili-
ties: Individual 35mm and 16mm
animation tables; complete 35mm
and 16mm production equipment;
sound stage acoustically treated ;
blimped 35mm and 16mm cameras
for lip sync sequences; 17V2
(Sprocketed magnetic film recorder
■and Byer 66 tape recorders; art
I department ; preview theatre,
I available for hire; 35mm and
^ 16mm projectors; complete facili-
I ties for still photography.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Fastening Fast
: ( Ramset Fasteners Pty. Ltd. ) ; In
•Keeping (C. E. Miller & Co. Pty
Ltd.); Chisel Plowing (Chamber-
lain Industries Ltd. i ; Grassed
Chutes ( Soil Conservation Author-
[ ity) ; The Difference That Counts
(Ford Motor Company of Austra-
lia Pty Ltd.).

JAPAN

INTERNATIONAL MOTION
PICTURE COMPANY, INC.

Katakura Bldg., Kyobashi,

Tokyo, Japan
Phone: 28-5778,9
Cable Address: lANMUTSU,

Tokyo

Date of Organization : 1952

Ian Mutsu, President
Shokichi Mogami, Director
Yasumasa Sakoda, Director

Services: Producers of industrial
and business films, TV commer-
cials and newsreels. 16mm and
35mm production. Facilities: Full
time camera, sound and office staff.
Own sound recording and editing
facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Kimono (Japan
Silk Exporters Association) ; 760
Cases of Murder ( Standard Vac-
uum) ; International Trade Fair
(Agriculture Section USIS);
Tokyo Fireworks ( Hosoya Fire-
works Company ) ; Canadian
Wheat, Japanese edition (Cana-
dian Embassy ) .

AFRICA

SUDAN PUBLICITY CO., LTD.

Publicity House, Khartoum,

Sudan
Phone: Khartoum 4160, 7511
Cable Address: Publicity
Date of Organization: 1950
Hamish Davidson, Managing

Director
Khalil Atabanl, General Mgr.
Gabriel Tokatleian, Prod. Snp.
Platom Lambrou, Studio Mgr.

Services: 35mm films (B&W);
16mm films (color); 35mm film-
lets ( B&W and color ) . Soundtrack :
Arabic, English, French, Greek.
Facilities: Air-conditioned stu-
dio, carpenter's shop, production
offices.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tons of Enjoy-
ment (African Confectionery Co.
Ltd. ) ; Sudan Black Honey ( Mid-
dle East Agricultural Co. Ltd.) ;
Sandgrouse at Dawn (I.C.I., Su-
dan, Ltd.). Slidefilms: Make
Friends u'ith Pepsi — series of 6
I New Industries Co., Sudan,
Ltd.); Wonderland Route (Ethio-
pian Airlines Inc.) ; Sailor Man
(Sudan Tobacco Co. Ltd.).

International Review of Film

^ Data are now being completed
by the Editors of Business Screen
for the most complete and read-
able reference data on Film Pro-
duction Services available any-
where. Laboratory, Recording.

Production Services Coming!

Music, Script and other useful
service sources will be provided
on a world-wide basis. All Busi-
ness Screen subscribers will re-
ceive this material without extra
cost as a "'plus" reader service. ^'

TO REDUCE FILM COSTS DRASTICALLY

If you have prints in your film library that must be
"junked" because they are scratched, dirty or damaged
in some way — what do you do? Do you buy new prints
which may cost up to $150 a print? Here is a better
solution! Your prints can be RAPIDWELD-ed —
cleaned, scratches removed, and damages repaired — at
a very small fraction of the cost of purchasing new
prints.

2. TO MAKE YOUR PRINTS LAST FOREVER . . .

If you purchase or have new film in your library it will
be damaged (scratched) before long, even from the most
normal usage. Suppose an additional coating could be
placed over the emulsion side before use, do you think
your picture would be protected? ... Of course it would!
RAPIDTREAT, our protective coating, will retard and
resist scratching. If at some time in the future, your
film does get scratched, "The Film Doctors" can easily
remove the coating and imperfections . . . replace it with
another coating . . . and return your print like new.

3. TO SOLVE YOUR FILM PROBLEMS . . .

Uapid Film Technique, spccialijts in th-> scienre of film
rejuvenation, has been solving film problems for labora-
tories, producers, film libraries, television studios, edu-
cational institutions, industrial film users for 20 years.
"The Film Doctors" can assist you with your film
problems, lestore your prints to original screening
quality, and prolong the life of your film.

Write now and ask us about our Free Offer

37-02 27th St., Long island City 1, N. Y.

8TH ANNUAL PRODUCTION REVIEW

ATLANTA

What about careers in selling? Elaine Hughes,
University of Michigan student, gives her can-
did opinion in "Career Calling."

Jack Markert, Atlanta "Million Dollar Round
Table" member has this answer: "being my own
boss is a great thing ..."

Youth's Future iu ttie Sales Field

Chevrolet's "Career Calling" Fills Long-Felt Need for Inspiration
to Young People Whose Talents Are Needed in the Field of Selling

Sponsor: Chevrolet Div. of General Motors.
Title: Career Calling, 27 mln., produced and

distributed by The Jam Handy Organization.
i^ "If we're long on industrial production and
short on customers, let's put another million
salesmen to work!"

So we stated optimistically a few weeks ago
when Business Screen took a look ahead into
1958.

A lot of people evidently were thinking
along the same lines and, in addition, were also
asking the big question, "Where are you going
to get 'em?"

Chevrolet is performing a public service of
high order by presenting right now a new mo-
tion picture, Career Calling. Its purpose is to
help find the "missing million." The new pic-
ture sheds light on why a million opportunities
in selling go begging as young Americans flock
to other careers. College students, particularly,
are asked to take a second look and to ask
themselves whether they may be losing out on
satisfying, rewarding life-work.

Presents Candid, Unrehearsed Interviews

Career Calling, a 27-minute documentary, is
exceptional in its "live news" treatment of its
subject, by means of candid, unrehearsed in-
terviews. The new picture is ofl'ered for free
use to universities, schools of business admin-
istration, high schools and all other interested
groups.

The temptation in a recruiting picture is to
show only the shiny side of the coin, the view
from the best port hole. Career Calling is unique
in its approach toward helping young men and
women make a personal decision about a
career. No attempt is made to sugar-coat or
soft-soap. Professional interviewers let the stu-
dents do the talking. It thereupon becomes
obvious why sales executives are finding it hard
to get qualified applicants from the colleges.

Successful young salesmen then tell their own
stories, which differ greatly from the precon-

ceptions of the student mind. Several top cor-
poration executives who got where they are via
the selling route then step before the camera
and cite the opportunities for careers in selling
as they see them.

Has the Selling Profession Sold Itself?

John Daly, noted commentator, ties together
the views expressed in the film and comes up
with the verdict that the selling profession,
paradoxically, seems not to have sold itself to
the present generation of young people. Pro-
fessional salesmen, by contrast, view their work
as a real career with wide opportunities.

Presenting the views of the professionals in
Career Calling are Felix W. Coste, Vice Presi-
dent and Director of Marketing, The Coca-Cola
Company; Stanley C. Hope, President, Esso
Standard Oil Company; Howard N. Hawkes,
Vice President, United States Rubber Company;
W. E. Fish, General Sales Manager, Chevrolet,
and J. P. Spang, Jr., Chairman, The Gillette
Company.

Career Calling is available in 1 6mm standard
prints by writing to the producer. The Jam
Handy Organization, 2821 East Grand Boule-
vard, Detroit 1 1 , Michigan. R'

Commentator John Daly advises "young people
thinking about a career to give some thought
to selling, the opportunity is excellent."

Banker Builder

Manufacturers Trust Film Begins
Broad Personnel Training Program

Sponsor: Manufacturers Trust Company.
Title: The Inside Story, produced by United
States Productions, Inc.

tV What people think of banks largely depends
on what sort of treatment they receive from
the bank employees they do business with.
Realizing this. Manufacturers Trust Company,
which has 1 1 2 branches in New York City,
is undertaking an intensive training program
to teach customer-contact personnel the impor-
tance of giving the customer not merely effici-
ent service but courteous and friendly service
as well.

The program was unveiled at the Bank's
annual officers dinner this winter with the show-
ing of The Inside Story — a different kind of
wrong-way, right-way training and motivating
film. The film itself is only part of an overall
training program being undertaken for the
Bank by United States Productions, Inc.

Starring Henry Jones and Alan Bunce, cur-
rently appearing in leading roles in Broad-

In "The Inside Story" the audience sees how
customers of the bank react to .service . . .

way's hit play, Sunrise at Campobello. The
Inside Story makes use of a "magic" radar-TV
device — an ingenious gimmick — which lets the
audience see how a customer of the Bank feels
about the service he receives. This device
results in a series of dramatic and effective
film sequences and enables the picture to solve
one of the most difficult of all training-film
problems: How to show the "wrong way" with-
out being obvious, dull or repetitious.

Directed by Frank Telford and photographed
by Larry O'Reilly, the picture will be used
to kick off a series of training sessions to be
held in each of the Bank's branches by branch
officials. The officials themselves are attend-
ing a number of conference-leader-training
classes which will help them subsequently to
lead training meetings among employees. 9

BUSINESS SCREEN MAGAZINE

The AMA Story

"Doctor to the Nation" Reports

to Public in "Whitehall 4-1500"

j Sponsor: American Medical Association

[title: Whitehall 4-1500. 27 min., produced
j by Centron Productions.

Vk Need the biggest doctor in the land? Call
'Whitehall 4-1500. This is the national head-
quarters telephone number of the American
Medical Association — and, suitably, the title of
,a new 27-minute motion picture dramatizing
the extensive services of the AMA.
I By enlisting and augmenting the efforts of
(individual doctors in its vast membership, by
[facilitating numerous health programs, the
!AMA serves as a kind of supra-doctor to the
ination. Day after day, at the AMA Chicago
headquarters, in response to "Whitehall
J4-1500" calls, the switchboards busily service
;the health needs of individuals, industries and
health groups.

In the new film, narrated by John Cameron

Worried parents hover over their youngster's
bedside as poisoning is diagnosed and the an-
tidote found by call to AMA headquarters . . .

iSwayze, dramatized case histories illustrate the
lAMA's work in providing medical care, health

land counsel on a national scale.
I A young couple's child is mysteriously
istricken. The family physician identifies the
'child's sickness as the result of poisoning. The
;doctor calls the AMA, describes the symptoms,
iand, in minutes, is told what the probable
I poison is and the antidote to be administered.
j In Maple Grove, a small town, one physician
is unable to cope with the health needs of a
Igrowing population. The townspeople hold a
Imeeting, petition the AMA for another doctor
land shortly, through AMA assistance, a new
'doctor is welcomed to town.
i Narrator Swayze explains some of the many
other functions of the AMA in areas of civil
defense, alcoholism, health education, nutri-
|tion and food standards, drugs and pharm-
laceuticals, hospitals and accident prevention.
j Whitehall 4-1500 was produced for the AMA
[by Centron Productions of Lawrence, Kansas.
lit is being distributed by Association Films,

Radio, tv star Red Barber plays "personality" role in "Sounds Familiar."

AT&T Snunds a Friendly Ring

Name Stars and "Personality" Theme Give This Bell System Film Wide Appeal

Sponsor: American Telephone & Telegraph

Company.
Title: Sounds Familiar, 23 min., color, pro-
duced by Audio Productions, Inc.
-^ Surveys of educators taken by the Bell Sys-
tem have long indicated that teaching materials
would be welcomed on "how the telephone
works." And some 979^ of the teachers polled
replied that the best way to present the material
would be on film.

Sounds Familiar should provide just the an-
swer to the schools" request. In addition, as

a general public relations film for the Bell Sys-
tem companies, it will reach audiences in
theatres, on television and before adult groups.

Featured in the film are such entertainment
stars as Tom Shirley, Red Barber, Arlene
Francis and Edgar Bergen with Charlie
McCarthy and Mortimer Snerd. They explain
how the whole personality of each person is
transmitted with fidelity by the modern tele-
phone.

.\ technical animation sequence explains the
working of the telephone instrument. ^

Sound
Familiar?

At left: easy to
recognize is tv
voice of A rlene
Francis. At
right : Edgar
Bergen is show-
ing Charlie Mc-
Carthy that its
fun to phone . . .

Inc., through distribution centers in Ridge-
field, N. J., La Grange. III.. Dallas, Tex., and
San Francisco. Calif.

M A major influence in the related fields of
films for medical and health education, the
AMA provides an international film reference
source for doctors; aids both sponsors and
producers in film consultation and annually
exhibits new films at its major Congresses. 9

In Your Next Business Screen

>V A big sheaf of film "Case Histories" and
major editorial features (Wm. S. Merrell Co.;
Ford "Round the World" picture portfolio;
films on the international scene, etc.) will
share the spotlight with "A New Challenge for
the Sponsored Film" by Jay E. Gordon and
our profile report on the 20-year history of
major distributor, Modern Talking Picture
Service, Inc. Watch for it in a few weeks! ^

NUMBER

VOLUME 19

PICTURING THE

WAY

TO SALES

■

^^g

The characicis u .. , . ,;,,.. ,'/;<■ ///r .'.( Jcnmjcr
Blake, as she visiuilizes them from her tele-
phone service contacts . . .

Mrs. Merrill and her husband as Jennifer
imagined them and their need for extension
telephone service: from "Four Steps to Sales."

Commercial scvmcc pioblcni: Mr. XewUind,
whom Jennifer imagined as an "ogre" was ac-
tiuill\ only irritated by her failures.

Helping Service Heps to Win Sales

A Positive, Motivational Training Program Helps Bell Telephone Office
Representatives to Improve Customer Contacts Via "Four Steps to Sales"

Jennifer (left) receives friendly and competent
counsel from her supervisor. One film purpose
was to encourage such discussions.

Sponsor: American Telephone & Telegraph
Company.

TiTLi;: Four Steps to Sales, 30 min., color,
produced by Henry Strauss & Co., Inc.

A Most of the requests for telephone instal-
lation — home and business — are made by
piione. Bell Telephone Stystem business office
representatives who handle these contacts have
a demanding job.

The Bell reps, girls with little sales ex-
perience, must elicit certain facts about the
potential customer and information about his
calling habits. The reps must ask the right
questions self-assuredly and with tact. They
must quickly analyze the information, form a
mental picture of the customer's premises and
the telephone service that fits his needs.

They must make their recommendations
clearly and convincingly, strive for customer
agreement and conclude the necessary arrange-
ments.

To train the representatives to do their job,
the Bell System developed a four-step plan
covering techniques for getting the facts,
making the recommendations, dealing with
customer objections and closing the sale.
Though this plan contained the technique
briefing required. Bell discovered technique
was not enough. Many reps had attitudes
which prevented them from putting the four-
step plan to work with full effectiveness.

Henry Strauss & Co., Inc., New York City,
was retained to help prepare and produce a
training program designed to replace the reps"
negative attitudes with positive attitudes. Re-
search disclosed the mental blocks that in-
hibited the reps" performance.

The reps were afraid of being turned down
by the customer. Unsure of the value of their
recommendations, they were reluctant to "push
things off on people."" Many felt a strong sense
of personal failure if the customer didn't accept
all of their recommendations. Others lacked
confidence in their own knowledge — were too
tentative in making recommendations. A
number of reps were unable to "personalize"
the voice at the other end of the wire.

In the motivational training package de-
veloped by Henry Strauss, the techniques of
BelKs four-step plan are visually infused with
the altitudes which make the techniques work.
The package includes a half-hour film. Four
Steps to Sales and four specially edited se-
quences — each covering one of the steps.
Over 500 of these packages are in use through-
out the Bell System in combination with dis-
cussion and job-practice material.

Four Steps to Sales is the story of how Bell

rep Jennifer Blake overcame the growing
pains of her job. Trainee reps see Jennifer
apply herself to the same problems they may
experience, they see her work through the
four steps that lead to the platform of sales,
and they see her achieve self-confidence.

In Jennifer's triumphs and defeats, she. and
the trainee viewers, are shown the four-step
plan not as a rigid formula but as a guide to be
adapted to the rep's own personality and the
personalities of the various persons who call
about phone installations. Use of realistic
settings were avoided in producing the film,
since it was believed that such sets might
stereotype the trainee's mental picture of cus-
tomer situations. Customers were depicted
against symbolic backdrops.

Color values were considered extremely im-
portant in training representatives to sell color
telephones that would blend into the customer's
decorative scheme. To meet the exacting
standard of color reproduction which this sales
factor entailed. Four Steps . . . was shot in
3.5mm Eastman Kodachrome. Animated se-
quences were interspersed in several places to
lend clarity to the teaching process.

The film and training course material have
already produced results. One major Bell
Company affiliate reports that the percentage
of contacts in which representatives followed
all four of the recommended steps for sales has
more than doubled since the program was in-
augurated, "i

Visual Report on the New
Germany Under Free Enterprise

Sponsor: Volkswagen of America.
Title: Five Miles West, 15 min.. color, pro-
duced by Marathon TV Newsreel.
•fx The post-war economic recovery of West
Germany and its meaning to all Europe is the
subject of this new public information film
which emphasizes the application of the free
enterprise concept in the process of rehabilita-
tion and points out the role of personal freedom
in what has been termed the "miracle" of West
German economy.

Included are views of newly-rebuilt West
German cities showing the manner in which
their people live and contrasting them with
scenes of the communist-dominated East Zone.
The film features an original score composed
and conducted by Richard Ralf and performed
by the Volkswagen Works Symphony Orches-
tra. It will be shown extensively in the United
States and Europe. A 13 > -minute television
version will be distributed in both color and
b w to stations in the United States. 9

BUSINESS SCREEN MAGAZINE

A WORD TO THE WISE

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Finally, when a new F&B product far exceeds similar
items in quality, efficiency and design — and simul-
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tion to the technical development of the motion pic-
ture industry.

All of which serves to re-introduce our new — re-
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INUMBER 1

VOLUME 19

The film "Francesca"
was made in Italy, is
based on actual case
history from files of
the Foster Parents'
Plan who aided the
child and her aged
mother, shown here.

(Right) Francesca
receives the gift of
a bed through the
help of her friend.
Fiore, who brought
her to the attention
of the Foster Par-
ents' director . . .

Francesca: Child of Dur Time

Lux-Brill Scores With a Warm, Appealing Documentary Which
Shows the Important Work Being Done by Foster Parents' Plan

Sponsor: Foster Parents' Plan. Inc.

Title: Francesca, 28V2 min.. b w.
produced by Lux-Brill Produc-
tions.

1^ To commemorate its 20th Birth-
day, this semi-documentary film has
just been released by Foster Par-
ents' Plan, the international child
relief organization through whicli
600.000 Americans have "adopted"
needy children in Europe. Korea
and Viet Nam.

Filmed in the streets of Carchitti,
Italy, a poor village about 30 miles
from Rome, Francesca was acted
by the people of the town and stars
two Foster Children. The title role
is played by a velvety-eyed twelve
year old who has been unable to
go to school because her family is

too poor: and her friend Fiore by
a handsome thirteen year old farm
boy, whose whole family exists on
$20 per month.

Francesca tells the story of a sen-
sitive little girl whose grinding pov-
erty and lonely life with her sick
mother forces her to flee from real-
ity and contact with her townspeo-
ple into a make-believe world. The
film follows her gradual awakening
to friendship and love through the
kind intervention of her friend
Fiore. with the help of a gentle
American woman — Foster Parents'
Plan's director in Italy.

The film is available through As-
s o c i a t i o n Films, Inc., without
charge, to television stations, the-
atres, school groups and all inter-
ested organizations. R^

A Colorful Gem Glamorizes the Gift Wrap Art

Sponsor: Minnesota Mining and

Manufacturing Company.
Title: A Touch of Magic, 16

min.. color, produced by Arco

Film Productions.
■A' This little gem is one of the
most delightful sponsored films to
be seen in many a month. Bright
and gay, fantastic, fey it is com-
pletely without narration, but tells
its story of gift wrappings and
holiday home decoration with more
charm and believability than any
words could do.

Responsible for this bold step
away from literalism is the team

of 3-M; its agency, MacManus,
John & Adams, Inc.; Arco Film
Productions, of New York; and
Cinema et Publicite, in Paris,
where the film was made.

The cast of nineteen, including
the famed English Bluebell Girls
of the Lido nightclub in Paris,
romp from set to set and dance
to a specially-written score played
by a 46-piece orchestra.

A Touch of Magic will have the
widest possible distribution, via
theatres, television and 16mm
group showings. Association
Films is the distributor. R'

Sales Training Slidepix Set
Released by Henning-Cheadle

■m- Sales training ideas of 21 sales
managers are utilized in a new
series of Sales Training Sound
Slidefilms released by Henning and
Cheadle, Inc., of Detroit and
Chicago.

The 21 sales managers, working
in three committees, contributed
their sales training methods and
techniques to the scripts of the new
six-film set.

The sales slidefilms include:
Let's Be Professional About It,
Gel More Selling Seconds From
Your Working Day, What Makes
People Buy? Don't Let Objections
Block the Sale, Close the Sale But
Keep the Door Open, and Price Is
Part of Every Sale.

Each slidefilm in the series is
approximately 10 minutes in
length, with recordings available
both for bell and manually-oper-
ated projectors. Each film is
accompanied by an 8- to 10-page
Meetine Leader's Guide, which
featu'-es an "Action Getter" sug-
gestion meant to prompt the sales-
man to put the film's principles to
work.

The complete series of six films
and meeting guides is available for
$225.00. Individual subjects are
available for $40.00. They can
be previewed at a cost of $10.00
per film or $25.00 for the set to
cover the cost of handling, ship-
ping, postage and insurance.

Henning and Cheadle, Inc., the
producers and distributors of the
slidefilm series, may be contacted
at: 1060 W. Fort Street, Detroit
26, Michigan, or: 1140 S. Michi-
gan, Chicago 6, Illinois. ^

"Fishing Holiday" Released
by the Langley Corporation

M Fishing Holiday, a new 15-min-
ute color motion picture which
records the adventures of a sports-
man and his wife spinfishing in
Florida waters has been sponsored
by Langley Corporation. San
Diego, California, makers of spin-
ning reels.

Reporting that the action film
is in demand, the sponsor advises
that bookings should be made as
far in advance as possible, with
alternate screening dates specified.

Fishing Holiday is being made
available to sportsman clubs, civic
groups, schools and churches on
a free loan basis. Organizations
interested in obtaining the film
may contact the Langley Corpora-
tion. 310 Euclid Avenue. San
Dieqo 12. California. 9

Film Aims to Recruit Lab
"Soldiers" in War vs. Cancer

i> To recruit young people as lab-
oratory technicians in the fight
against cancer, the National Com-
mittee for Careers in Medical
Technology has recently intro-
duced The Human Cell and the
Cyio-Technologist for showing be-
fore schools, medical groups, and
similar audiences.

Sponsors are the Ame ican So-
ciety of Clinical Pathologists, the
College of American Pathologists
and the American Society of Medi-
cal Technologists. The film was
produced on grants from the
American Cancer Society and the
National Cancer Institute. Film-
ing was done by Churchill-Wexler
Film Productions, Inc.. of Los
Angeles.

This is the second in a series
of films on career opportunities in
medical technology. The first.
Caree-': Medical Technologist, pro-
duced in 1954. won the Scholastic
award as one of the ten best edu-
cational films for school use, and
is still being widely shown.

Aim of The Human Cell and the
Cyto-Technologist is to interest
young people in laboratory careers
to aid pathologists in screening
slides to detect cancer in its very
early stages. Many new workers
are needed, pathologists say, if the
public is to have wide access to
this new medical examination.

The new laboratory technique of
cyto-diagnosis makes possible ear-
ly detection of cancer, long before
it can be detected in any other
way. Particularly effective with
cervical cancer, doctors believe the
new examination, if widely em-
ployed, could wipe out this form
of cancer, which kills 16.000
women a year.

The film portrays a routine lab-
oratory day in the life of a pretty
young cyto-technologist. It de-
scribes procedures involved in pre-
paring and screening slides con-
taining cell samplings from pa-
tients, through to the final diag-
nosis by the pathologist as to the
presence of cancer.

A unique animation sequence
describes how cancer grows and
throws off abnormal cells, which
can be distinguished from normal
cells under the microscope.

Either color or black and white
prints may be purchased from the
National Committee for Careers in
Medical Technology, 1785 Massa-
chusetts Ave., N. W., Washington,
D. C. Cost is $135 for color, $65
for black and white. The film is
also available on loan free for
educational showings. W

BUSINESS SCREEN MAGAZINE

Fine quality . . .
Good service

LOYAL CUSTOMERS

In 1951 we produced a film for a
new customer, a large manufacturer
of chemicals. We have completed our
15th project for this firm.

We consider it a privilege to serve
a number of national* as well as
local clients who place their trust
in us year after year.

TEXAS INDUSTRIAL FILM CO., INC

2528 NORTH BOULEVARD • HOUSTON. TEXAS

■^M&tiLi.

Assn. of Cinema Labs Elects
1958 Officers and Directors
ir Officers and directors for 1958
were elected by the .Association of
Cinema Laboratories at the annual
meeting, held February- 19 in the
Warwick Hotel in New York Cit\.

The new .ACL officers are : Reid
H. Ray of St. Paul, re-elected pres-
ident; Leon Shelly of Toronto, re-
elected vice-president; George Col-
bum. Chicago, secretary; Kerne
Moyse. New York, treasurer.

New board of director members
include: Don M. .-Mexander. Colo-
rado Springs; SpeiKer W. Cald-
well. Toronto; Louis Feldman.
New York; B\Ton Raudabush.
Washington; and Sidney Solow.
Hollywood. Directors holding over
for another year are G. Carieton
Hunt of HoUywood and George
Colbum. Chicago.

Six new members were an-
nouiKed at the meeting, bringing
the membership to 57. including
members in Canada and the United
States.

Eight technical definitions of
film terminology submitted by the
group's NomeiKlature Committee,
headed by Neal Keehn of Kansas
City, were adopted at the meeting.
Another meeting feature was the
presentation of technical advance-
ments in the industry, made b\
film manufacturers and equipment
firms.

Completion of a ser\ice bookie*
prepared by an .ACL commirtee
on "Laboratory Practices on Film^
for Tele\ision" — for free distribu-
tion to all concerned with rv film
production — was announced. The
booklet is available from the .Asso-
ciation's headquarters. 1905 Fai'-
\Tew Avenue. N. E.. Washinston.
DC.

The ACL has under pr^aration
a worid-wide directory- of film lab-
oratories for informational pur-
poses. A list of 389 laboratories
has been compiled and its is ex-
pected that the directory will be
ready for release by June.

The next ACL meeting will be
in HollN-wood. April 21. in con-
nection with the Spring Meeting of
the Society of Motion Picture and
TeIe\ision Engineers W

Biological Photo Assn. Sets
August 18-21 for Meetings

■" Represeniati\es of the pho:o-
graphic. medical and scientific pro-
fessions ha\e been invited to
attend the 28th annual meetinq of
the Biolc^cal Photographic .Asso-
ciation, to be held .August 18-21
at the Sho'eham Hotel in Wash-
ington. D. C.

The 1 958 session is expected to

Alanq the ProducliDn Lines

draw the largest number of com-
mercial, educational and institu-
tional exhibits ever shown at a
Biological Photographic meeting.
.A "Scientific Salon" will feature
an award-winning display of trans-
parencies, prints and motion
pictures.

.A special program feature will
be an all-day session at the Walter
Reed .Army Institute of Research,
during which the latest techniques
being employed by W alter Reeds
.Audio-\isual Department will be
shown.

The four-day program also will
include the presentation of scien-
tific papers on new techniques and
de\ices. improved methods and
unusual equipment; tours of the
photographic laboratories in the
nations Capital; and teaching
workshops. ff

"Helping the Taxpayer" Helps
in a Job That Nobody Likes

:^ One of the most popular public
ser\ice films e\er made deals with
a subject that is one of the most
unpopular in .America: iiKome
taxes. The film. Helping The Tax-
payer, is being offered to stations
by .Association Films for tele\ising
during "tax season." January- 1 to
.April'l5.

Presented by the .American In-
stitute of Cenified Public .Account-
ants and produced by VS illard Pic-
tures. Inc. with the cooperation of
the Internal Revenue Service, the
1 4 1 .-minute subject uses several
dramatic situations (based on
actual tax cases) to show what
happens when the Government
questions a tax return. In addi-
tion. Helping The Taxpayer show s
some of the workings of IRS in

0(is m ^cr/o;^ ,

the handling, checking and pro-
cessing of more than 60.000.000
separate income tax returns each
year.

The film ends on a hopeful note,
explaining that the vast majority
of questioned tax returns are
settled by minor adjustments or in-
formal conferences with the Inter-
nal Revenue .Agent. gf
* * *

Jam Handy to Distribute
"Jonah" Film to Theatres

-:r Theatrical distribution of Jonah
and the Highway, the tjew photo-
play released by the United States
Steel Corporation, has been as-
signed to the Jam Handy Organi-
zation. Detroit.

Offered as a public service to
call attention to the contributions
of the highway engineer and con-
tractor, and to attract young men
to careers in civil engineering.
Jonali and the Highway is being
shown in 35mm widescreen. The
film was produced for U. S. Steel
by John Sutherland Productions.
Inc.. of Los .Angeles. ^

X * *

Stehney, Stein Join United
Studios in Executive Posts

': Nfichael Stehney has joined
United Film A; Recording Studios.
Chicago, as executive producer of
the IV film commercial department.
In this post he will supervise, pro-
duce and direct film commercials
for the company. Stehney has also
acquired a stock ow-nership inter-
est in United Studios.

Most recently. Stehney was exe-
cutive producer and vice preside'
of Kling Film Studios. Before th.
he was associated with Sarra Fin
Studios, winding up as genera!
manager in charge of production
He has been in the film industry
for more than 20 years.

In another appointment at
United Studios. LawreiKe Stein has
been named general manager in
charge of studio operations, in-
cluding the Motion Picture and
Recording divisions. Stein has been
controller and executive busii>ess
officer at Kling Studios for the past
three years. Before that he was
a public accountant.

United Studios this year is ob-
serving the 25th armiversary of
service to the film industrv-. 9
* » »

MPO Productions Vice-Prexy
on Venezuelan Film Trek
: L.irr> M.iui-on. -.ice-presiden-
of MPO Productions. Inc.. Ne
York, recently toured \enezue
to shoot footage for a Revnc.
Metals Co. film on the uses
aluminum in the oil indusir

BUSINESS S C R E E .\ .M .\ G .\ Z I N E

Lloyd Burliiigham (r) interviews Fiinn Biireciu president Charles Schnman

"Cross-Country" Show Debuts on 45 TV Stations

7> Three of the top men in Ameri-
can agriculture appeared in the
first three Cross-Coimtry pro-
grams, which bowed on 45 key
; agricukural tv stations the week of
January 27.

Cross-Country, the first national
agricultural tv show, is a half-hour
weekly program, telecast during
the noon-hour. It is produced in
Chicago by the Cross-Country Net-
work, Inc.. a subsidiary of Fred
Niles Productions. Inc., Chicago-
Hollywood film producer.

In an exclusive appearance on
the tv program. Secretary of Agri-
culture Ezra Benson told of the
reasons behind the recent an-
: nouncement to cut dairy price
I supports. Charles Schuman. pres-
; ident of the American Farm
' Bureau Federation, in another ex-
; elusive interview predicted that
1958 will be a slightly better year
for American farmers than 1957.
Lyman McKee. president of the
American Dairy Association, was
j another guest on one of the first
' programs. He commented on the
I necessity for a stronger selling pro-
i gram on the part of his association.
I Literally going cross-country for
I its news and feature stories. Cross-
1 Country has correspondents in key
' major agricultural regions, who
film on-the-spot news as it hap-

HELP WANTED

\ow selecting manufacturers
representatives for a quality
group of products in .\udio
Visual field.

I Write full details to

Box BS-2B
BUSINESS SCREEN

7064 Sheridan Road • Chicago 26, II

pens. Farmers and ranchers are
interviewed, cross-country, reflect-
ing any government action which
alTects them.

Land-grant colleges also provide
film reports on late research devel-
opments and extension activities.
Iowa State College. Purdue, the
Universities of Minnesota and
Georgia have filmed reports ap-
pearing in the early programs.

Cap Bentley. noted marketing
analyst, delivers a weekly market-
ing forecast. Another weekly fea-
ture is a Washington Report, a
discussion and depth interview
with USDA oflRcials and leaders in
agriculture. Lloyd Burlingham.
veteran farmcaster, is the program
moderator. He is assisted by Bill
Mason, farmcaster, and Eleanore
Warner, who represents the wom-
an's viewpoint.

Programs are filmed, edited and
distributed from Fred Niles Pro-
ductions. Inc. Film coverage from
other sources is received daily at
Niles' Chicago studios. Studio
portions are filmed by Niles' cam-
era and technical crews. The 14-
man editing department edits the
films, and distributes them to the
stations carrying the program.

The program is sponsored on a
spot participation basis by the
Charles Pfizer Co., Brooklyn, N.Y.
Spots for Pfizer are appearing in
40 basic midwestern markets.

According to R. W. Pat O'Brian.
director of marketing, an advertiser
can purchase one spot announce-
ment in one market, or as many
as four spot announcements in as
many markets as desired. S'

Bill Newton to Sarra, Inc.

ir Sarra, Inc. announces the ap-
pointment of Bill Newton, crea-
tive producer-director, to its Chi-
cago staff. S

Serving the Needs

of the

16 mm Film Producer

• SINCE 1 946 •

COMPLETE
16/35MM SERVICES

• Negative Developing

• Reversal Developing

• B&W Release Printing

• Kodachrome Printing

• Sound Re-Recording

and Developing

• Reversal Printing

(from color or reversal original]

Hollywood professional standards
available to clients everywhere by
overnight airmail. Film received in
the morning processed and remailed
the same day.

INQUIRIES INVITED

BE SURE AT

FILM LABORATORIES

Hollywood 4-7471

1161 NORTH HIGHLAND AVE.
HOLLYWOOD 38, CALIFORNIA

N U .M B E R 1

VOLUME 19

175

p ELiviNG Baseball's greatest
■'•^ thriils and learning the sport
from its top stars, an estimated 250
million persons formed the total
audience for 37 motion pictures
sponsored from 1934 through 1957
by the American and National
Leagues of Professional Baseball
Clubs.

Achieved by World Series doc-
umentaries and instructional
16mm films, this amazing audience
record sustains an upward trend.
In recent years, the annual audi-
ences for these major league films
have approached the total annual
ball park attendance for ail major
league games.

Reach 16 Million in '57
During 1957, between 15',, and
16 million persons saw the Ameri-
can and National Leagues" films —
in 16mm showings, exclusive of
television. It is estimated that in
1958, the Leagues' annual baseball
film audience may range from I6y>
to 18 million — possibly exceeding
major league ball park attendance.
Three new major league films.
World Series of 1957. All-Star
Game of 1057 and 20 Years of
World Series Thrills— tolixVmg 780
prints — were released January 6,
1958, and by early February these
films were booked solidly to
March 1. In the "second inning"
of this distribution, these three new
films will be booked solidly to
June 1 .

Deep Into Rural America . . .

Beneath this eye-popping score-
board of booking and attendance
figures is the story of an eager
audience effectively served by a
generous, energetic and deftly-
aimed film distribution program.
The program is the continuing saga
of Lew Fonseca, a baseball star
who became a movie pro and
sensed the measure of the public's
baseball devotion.

"Towns I never heard of — day
after day . . . You think you've
saturated the market but you never
do . . . I've been around here for
24 years — every day, I get towns
I never heard of!" Beaming like a
home-run hitter. Lew Fonseca
thumbs through the stack of morn-
ing mail on the desk from which
he directs the motion picture divi-
sion of the American and National
Leagues, at 64 East Jackson Blvd.
in Chicago.

Confirm Requests in 48 Hours

Whether Fonseca has heard of
the towns or not, the film request
letters are answered within 48
hours. That's a Fonseca rule. It's
part of the friend-making efficiency

— ONE OF THE FILM MEDIUM'S GREATEST STORIES —

Majors' Baseball Films Bring
'The Game" Id 25D Millions

built by Fonseca since he founded
the film program in 1934.

"We give the films to any or-
ganized group in the U.S. who
make a request," says Fonseca.
Large or small, the organizations
get personalized attention and
though the line is drawn at home
showings, films sometimes are sent
to individual shut-ins who other-
wise might never see a big league
game.

Currently, 30 films, totaling
3.500 prints, are being circulated
to the nation and the world from
the Leagues" Chicago film ofiice

and through some 250 distributors.
These include major and minor
league ball clubs, the film's two
cosponsoring concerns, selected
company film libraries, school sys-
tem film libraries and other organi-
zations.

Coding each film, Fonseca and
his staff umpire the entire distribu-
tor action. If a distributor is sit-
ting on the reels, the films are
called back to base to be sent else-
where. Audience groups request-
ing films for extended periods are
checked for verifications of their
.screen programs. Many other

TIME IS OF THE ESSENCE-

therefore if a motion picture is to be ef-
fective, it must present the sponsor's mes-
sage in a manner so as to leave the audi-
ence with the knowledge that their valuable
time was indeed well spent. Such are the
films produced for business, industry,
t^overnrtient by

FARRELL AND GAGE FILMS • INC.

213 EAST 38th STREET NEW YORK 16. N. Y.

groups will be asking for the films!
and Fonseca's department wants tol
make sure that the films go wheref
people will see them and that the'
films reach all the groups who re-
quest them.

Baseball film audiences are
nearly everywhere. Besides the
expanding club, school and com-
pany audiences, the films have
audiences in hospitals, sanitariums,
prisons and at military bases
around the world. The films reach
other audiences around the globe
as part of the State Department's
picture of America.

Print Goes to the Vatican

Championship games are watch-
ed in lonely Alaskan outposts and
in South Africa"s Rhodesia. A
print of a World Series film has
been sent to the Vatican. About
the only place where the fans have
not been heard from, Fonseca re-
ports, is Russia.

The importance the Armed Ser-
vices attaches to the morale value
of watching America's bat-pro-
pelled missile is illustrated in the
use made of the new World Series
films in the far north. On their
release in January, all three films
were telecast over the northern-
most military tv station at Thule,'
Greenland, and relayed over a 22-
station closed-circuit net to north-
ern defense encampments.

Watch Series on DEW Line

Similarly, The World Series oj
]'.I57 was shown to 1 1 outpostF
of the early warning radar system
maintained from Alaska to a point
200 miles east of Siberia by the
5060th Aircraft Control and Warn-
ing Group of the U.S. Air Force
In these isolated, frozen frontiers
men huddle around the screen ant
have their memories rekindled. [

Playing to audiences assemblcQ
by some 80,000 schools and othei
organizations, the Leagues' film'

BUSINESS SCREEN MAGAZINE

jure kindling fires of baseball inter-
jest. The visual excitement of the
iSeries films keeps baseball-fan
ienthusiasm burning through winter
land spring. Expert performances
in the big league training films
1 work to ignite and instruct the
i ambitions of youngsters who can
ibe the stars of baseball's future.

A Good Will Builder

Keeping high the llames of audi-
ence enthusiasm by prompt ser-
I vice, Fonseca sees professional
I baseball warmed by a "tremendous
I good will." The ardent requests
I on Fonseca's desk — 4,030 in Jan-
j uary — steadily endorse this con-
; cept of promotion by good will,
i The film requests, in efTect, are
j pleas to bolster meeting attend-
; ances, to enliven university athletic
i lectures, spark church programs,
j sharpen YMCA clinics, help
i American Legion Posts — even to
! gladden a bowling league!
I Major league ball clubs use the
I films as general public relations
land in direct promotion. Featured
at meetings addressed by ball club
speakers, the films stimulate inter-
est which the speaker ties to ticket
sales.

Not only are the Milwaukee
Braves World Series champions.

The Majors' Film Chief
Gives His Viewpoint . . .

•n Looking back over the past 24
years this program has been in
operation offers me much personal
satisfaction.

We, and 1 mean my wonderful
and capable co-workers, have par-
layed an idea I had with a $50.00
movie camera in 1932 into a rec-
ognized world-wide program which
we believe to be the largest non-
theatrical motion picture distribu-
tion of any one subject in the entire
world.

Much personal satisfaction has
been derived from the entertain-
ment we have aft'orded all groups
throughout the world regardless of
race, color or creed.

We hope that our instructional
movies on baseball are aiding in
some manner the development of
future big leaguers from the little
leaguers of today.

This alone would mean real per-
sonal satisfaction.

— Lew Fonseca

but also, Fonseca notes, they are
whizzes at promotion. The Mil-
waukee club has 40 film prints —
mostly, to be sure, of the World
Series. Films evidently will mean

business for the newly arrived Los
Angeles Dodgers, who had to put
a man in charge of film requests
immediately.

Two Firms Sponsor Films

Fifteen years of cosponsorship
of the Leagues" films has been the
promotion vote of the two com-
panies modestly creditlined in the
films. These companies are A. G.
Spaulding & Brothers, Inc., sport-
ing got)ds manufacturers, who cc-
sponsor the World Series films and
the instructional films, and Hil-
lerich & Bradsby Co., manufac-
turers of the Louisville Slugger
baseball bat, who cosponsor the
World Series films only.

These two sponsors were ac-
quired when Fonseca strove to
safeguard the films from commer-
cial excesses which loomed in
earlier years when the films had
several sponsors. The present co-
sponsors neatly suit baseball films
and the cooperation of these com-
panies in the unobtrusive credit
policy has helped to insure the
films' universal acceptance.

Considering the sure-fire appeal
of baseball as played by Enos
Slaughter, Mickey Owens, Willy
Mays, Don Larsen and Lew Bur-

(CONTINUED ON NEXT PAGE)

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". . . a worldwide program which we believe to be the largest
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a Chicas;o Film Studio crew lenses a Yankee's batting skill

gram sponsored baseball '"high-
lights" films, featuring various
stars. When World War II sent
1 1 million men overseas. Fonseca
saw a huge appreciative audience
for World Series films. Associates
agreed that overseas Gl's were a
likely audience. But Fonseca's
hunch that a massive audience
awaited World Series films in this
country was doubted: theatrical
newsreels did the job, 1 6mm show-
ings would be old stuff.

Fonseca was alive to the
strength of the World Series ap-
peal, alert to the immortality of
baseball's legends. The World
Series films were immensely pop-
ular in the U.S. and they re-
mained popular.

-In 1956 and 1957. we had
bookings for approximately 3,000
showings of old World Series films

baseballs Epics:

CONTINUED FROM PAGE 177)

ette, it is easy to think of the
.eagues" film program as a "na-
jral." Actually, the program is
he result of long application to the
roblems of production, supply
nd demand.

In 1932, when Lew Fonseca
tarted clicking his camera at Chi-
ago White Sox players training at
'asadena, California, he had not
et wound up his 12-year career
s a ball player. He had two years
3 go, serving as White Sox player-
lanager. A major leaguer since
921, Fonseca had been 1929
American League batting champ,
/ith a record of .369 as a member
if the Cleveland Indians.

Fonseca began scoring as a pro-
lucer-distributor in July, 1934,
yihen he put together a 4-reel silent
ilm featuring the White Sox. He
vas given 30 days to show what
le could do with the film. Travel-
ing to viewer groups, Fonseca
(rejected and narrated the film.
$y December, 1934, he had
halked up an audience of 40,000.

In 1935, Fonseca and the Chi-
;ago Film Studio produced a pro-
essional film for the American
.eague. Under American League
luspices, this combination con-
inued — Fonseca planning, direct-
ng and narrating the films and
rhicago Film Studio doing the pro-
iuction. Twelve years ago, the
\merican and National Leagues
nerged their promotional effort
ind the film program served both
eagues thereafter.

Until 1943, the Leagues' pro-

— dating from 1943 onward," says
Fonseca. The non-Series films are
long-lived, too. A 15-year-old
film. Inside Baseball, remains a
favorite.

Restrict TV Distribution

Television utilizes the Leagues'
films but print circulation to tv is
relatively restricted. New World
Series films are not released to tv
until the October following their
January release. Supplying the
expressed demand for the 16mm
baseball films is the first objective
of the Leagues' distribution.
Though a "'million bugs" have been
taken out of the operation, "we're
still looking for suggestions," Fon-
seca remarks.

Fonseca likewise endeavors to
improve the films. He tried several
script writers but wasn't satisfied.
They didn't know baseball. For
the last three years, Fonseca has
gotten the kind of scripts he wants
from two sports writers, Ed Prell
of the Chicago Tribune, and Edgar
Munzel of the Chicago Sun-Times
— who do know baseball.

Comes Autumn and the World
Series bleachers bend as thousands
wait for baseball's climax to begin.
Cameras are there to record the
action. When victory has gone its
way and the privileged ball fans
have departed to begin recouirting
new legends. Fonseca and his pro-
duction crew are cutting and edit-
ing the thrills which will carry these
legends vividly to wherever there
are audiences and 16mm projec-
tors.

Premieres Start the Year

Each new World Series film is
press-premiered in the city of the
Series-winning ball club, then is
premiered in other major league
cities. The prints begin their
journeys from the Chicago office
where, upon return, editing equip-
ment keeps them in condition. In
the basic distribution set-up, long
distance requests are mailed from
the Chicago office. No charge is
made for the films but the receiver
must pay postage, using special
delivery to return the films.

The Chicago office and the
League ball clubs also maintain a|
system in which local borrowers'
write for the films, get an ok, and
pick up the films at the distribu-
tion office. The Chicago office is
geared to dispatch 150 prints a
day. Normally, the Chicago office
is manned by Fonseca and four
assistants. In the busiest spring

BUSINESS SCREEN MAGAZINE

months, the office adds two
helpers.

If it's big league ball, the
Leagues' film program has it. This
year, the 40-minute World Series
of 1957 is delivering the highlights
of all important plays from each
of the seven games played as the
New York Yankees yielded to the
Milwaukee Braves. So it has been
since '43 — a pictorial replay of
each new World Series.

For fans who relish baseball's
long legends and great debates,
there's 20 Years of World Series
Thrills — 30 minutes of outstanding
plays from 1938 through 1957.
There are the annual 20-minute
All-Star Game films — '55, '56, '57.

Training Films for Youth

For serious sand-lotters and
bush leaguers who intend to move
up, there is Building Big Leaguers
— 20 minutes at major league
spring training camps. For the
true fan-hood, the unabashed hero-
worshippers, there's The Democ-
racy of Baseball — 20 minutes of
past and present stars.

For the estimated potential of
some 2i< million baseball players
in little leagues, high schools and
colleges, there are the 20- and 30-
minute instructional films — Pitch-
ing Stars of Baseball, Catching
Stars of Baseball, Batting Stars of
Baseball, Infield Play at First and
Third, Double Play Kings of Base-
ball, Circling the Bases, Inside
Baseball, and Umpire in Baseball.
The Series and training films are
in black/white, the All-Star Games
in color.

Promotion Isn't a Problem

With the national and world
audience eager for these baseball

films, Fonseca's problem isn t one
of promotion — it's one of sheer
motion. The Leagues' have the
films and, in 24 years, the word
has gone out. Fonseca says he
would be swamped and the print
and handling costs would be pro-
hibitive, were he to promote the
films beyond the annual World
Series premieres and the promotion
done by other distributors.

The Leagues' film department
effort now is to "get it moving in
a hurry and keep it moving." The
man who sends in a letter asking
for a film is interested in his own
program, Fonseca says. The aim
of the film program is to make sure
that man knows that the Leagues
share his interest.

Today, as an unprecedented
variety of mass-recreational at-
tractions shout for attention. Base-
ball is mightily pitched by the
16mm film, thanks to Lew Fonseca
and his team who bring America's
major league diamonds to out-of-
the-park millions. ^

Keeping Films Busy

Dow Chemical Co. encourages
its .sales people to use its films as
selling tools. Here's what the com-
pany said in a recent sales bulle-
tin to field offices:
T*r Our films are working for us
only when they are out being seen
by audiences. Therefore, our
distribution program is aimed at
keeping these films busy as near
to 100 per cent of the time as is
possible.

When you try to arrange a film
showing on short notice and find
all the films busy — nobody goofed.
It just means the distribution pro-
gram is working. ^

Champion Milwaukee Braves preview "Hail to the Braves" {spon-
sored by Miller Brewing Co.). L to r: pitcher Bob Trowbridge; Miller's
Bob Forte, who directed film; pitcher Don Kaiser; Norman R. King,
president of Miller; pitcher Ernie Johnson: Braves' gen. mgr. John Quinn;
Joe Taylor, equipment mgr.: and star outfielder Hank Aaron.

COMPLETE SERVICES TO PRODUCERS OF 16mm
MOTION PICTURES, 35mm SLIDE FILMS AND SLIDES

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HOLLAND-WEGMAN PRODUCTIONS

NUMBER 1

VOLUME 19

1958

SYLVANIA

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machine-made filaments assure pictures
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Cooler . . . Ceramic Blue Top is bonded to the
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Longer Lasting . . . Exclusive Sylvania shock
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Use Sylvania Ceramic Blue Top in your projector
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BEacon 2-5722

Charles Ross, Inc., Marks
37th Year in Business

Having lit the camera's way in
eastern productions since 1921.
Charles Ross, Inc., New York
City, is celebrating its 37th anni-
versary.

Now a leading supplier of light-
ing and grip equipment, props
and generator trucks in the east,
the company grew from a modest
service founded by the late Charles
E. Ross, who set up the original
firm as the Motion Picture Serv-

Founder Charles E. Ross
brought light to films . . .

ice Company. Mr. Ross began
his enterprise at 321 W. 44th
Street equipped with several sun
arcs, a dozen assorted spots and
some used cable.

In his first year, Mr. Ross'
customers included such early film
industry homesteaders as Shadow-
land, The Tex Rickard Company,
Kliegl Brothers, Tiffany Produc-
tions and Bedford Theatre in
Brooklyn. Two New York film
production companies which be-
came clients in 1922 are still
served by the Ross establishment —
Pathescope Productions and Wil-
liam J. Ganz Company, Inc.

The incorporated organization,
Charles Ross, Inc., came into
being May 18, 1937 and the com-
pany moved to the present address,
333 West 52nd Street. Mr. Ross
was active in his company until
shortly before his death in 1952,
at the age of 63. He had seen
his business grow to a place of
prominence in the film industry.

During nearly four decades,
Charles Ross, Inc., has supplied a
large portion of the New York
area's business film producers with
production and staging equipment.
The company also has facilitated
eastern location production for
major Hollywood studios.

Keeping pace with the film in-
dustry, the company recently added
a new generator truck to its fleet.
This generator truck, a 1600 Amp,

DC unit, typifies the company's
increasing candle power as Charles
Ross, Inc., cuts its 37th cake and
lights the scene for another take.

Pelican Films Installs

New Animation Equipment

-.": Pelican Films. Inc., New York
City, has recently installed a new
Oxberry animation stand and
35 16mm camera to provide in-
creased facilities for the produc-
tion of animated tv commercials
for its clients, according to Jack
Zander, vice-president and director
of animation.

More than 75 per cent of the
firm's output is concentrated in
producing full-animated and ani-
mated-live tv commercials for such
accounts as Robert Hall. Camp-
bell Soups, Ipana. Ballantine Beer i
and Ale. and Lucky Strike, work-
ing through agency clients. Zander
reports. The balance comprises
longer films for industrial sponsors
and government agencies.

Pelican recently completed an
-minute film for the Association

Pelican Films' animation unit

of American Playing Card Manu-
facturers, and is currently produc-
ing a 13VT-minute film on water
heating systems for Better Cool-
ing-Heating Council. 9

CE Exclusive Sharps Outlet

i^: Camera Equipment Company
Inc., 315 W. 43rd St., N. Y. 36,
N. Y., is now exclusive U. S. sales
outlet for the Sharps colour chart
and grey scale.

With demand from both televi-
sion and photographic technicians
for an inexpensive chart which il-
lustrates in advance how colors
will reproduce in monochrome, the
Sharps colour chart and grey scale
is simple to use and will cover all
the known requirements for day to
day operation. It provides an easy
to use precision reference chart for
television, cinematography, pho-
tography and the graphic arts. W

BUSINESS SCREEN MAGAZINE

Mobilux Unveils Hew Technique

.-i^ One hundred and twelve film
i producers and motion picture tech-
nicians were on hand February 3rd
I to inspect the U.S. patents granted
jthat day to John Hoppe for a new
film technique called Mobilux.
This extraordinary turn-out reflects
the enormous interest Mobilux has
generated since rumors of the new
process became known about a
.year ago.

Exclusive film and video tape
rights to Mobilux have been ac-
quired by Robert Davis Produc-
tions, Inc.

I Fantasy in Movement, Light

The gay, cavorating Mobilux fig-
ures, which flit about the screen
in any direction while changing
'form, are produced by reflections
'from a very intense light. The
flexible mirrors which are used are
'made of plastic and steel and are
'very brightly coated. Designs are
;"'mask;ed" on the mirrors, and are
manipulated to simulate the move-
;ment desired. The abstract, exotic
jfigures whose eyes wink, feet
jdance, torsos bend, and arms and
hands gesture, join with wholly
creative art forms in a rhythmic
display, and when coupled with
bright colors and augmented by
sound, become an effective and
eye-appealing selling device.

The primary difl'erence between
Mobilux and ordinary form of

J VISUAL AIDS
5

MOTION

pictures
slio'e

FILMS

SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.

11 EAST 44th STREET
NEW YORK 17, N.Y.

animation is that with Mobilux
there is an extraordinary fluidity
and rhythmic dimension not found
in animated processes. This syn-
chronization in Mobilux to move-
ment and music is controlled by
hand rather than mechanical move-
ment.

Another important difference, it
is said, is that with Mobilux there
is a great reduction in the time
element and in the cost of pro-
ducing a film.

Featured by Sullivan, Fisher

In recent months, Mobilux has
been used for fantasy productions
on such leading tv programs as
Ed Sullivan, and Eddie Fisher.

Robert Davis Productions is
currently making spot commercials
using Mobilux combined with live
film for such agencies as J. Walter
Thompson, Leo Burnett, and
Campbell-Ewald. Also, negotia-
tions are in progress with several
major film sponsors who are inter-
ested in using the Mobilux tech-
nique for public relations films. R"

* * *

New Guide Standardizes
Measurements for TV Art

i^ A framing guide to standardize
measurements for the art work for
tv commercials has been jointly
developed by the American Asso-
ciation of Advertising Agencies
and Station Representatives Asso-
ciation.

Printed on cardboard, 11 by 14
inches in size, the framing guide
provides measurements for use in
preparing tv flip cards, telops and
slides. It also gives suggestions
for safety margins, paper stock, the
use of blacks, whites and greys.

Electros, mats or reproduction
proofs are available from Mar-
bridge Printing Co., 225 Varick
St., New York 14, New York. ^

# * *

Two New Records Provide
"Out of This World" Moods

i^ Keeping abreast of man's in-
vasion of space, the BG-Library of
Mood and Bridge Music has re-
leased two records on Interplane-
tary Music for use in radio and tv
broadcasts and for film sound-
tracks.

Eight different selections — rang-
ing from wierd, frightening, sus-
penseful, ghastly phenomena to
celestial, visionary, dream atmos-
phere — are available on these two
records.

Producer is the Audio-Master
Corp., 17 East 45th St., New York.

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V^estern Branch: 6331 Hollywood Boulevard, Hollywood 28, California— Phone HO 7-2124

VUMBER 1

VOLUME 19

1958

181

Imagination
I Skill
Integrity
I Service

REASONS WHY THE NAME FORDEL
ASSURES YOU OF FILMS THAT GET RESULTS

Fordel Films

INCORPORATED

7UfllVIRSITT*VE.« T 52. N T • TELEPHONE WTANOOITE 2 SOOO • TElEITPE TWKKr3i;32 • CABLE EOBDElABS. M. T

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BUSINESS SCREEIV EXECUTIVE

Connor Named Vice Pres. of
Sylvania Photolamp Sales

lir George C. Connor has been ap-
pointed vice-president, photolamp
sales, of Sylvania Lighting Prod-
ucts, a division of Sylvania Elec-
tric Products, Inc. He has been
general sales manager, photolamps,
for the past seven years.

Connor joined Sylvania in 1934
as a field engineer in the Equip-

George C. Connor

ment Tube Sales division, and
handled special assignments on
electronic military equipment dur-
ing World War II. He is a for-
mer president of the Photographic
Manufacturers and Distributors
Association and a former director
of National Association of Photo-
graphic Manufacturers.

Hyland to Regional Sales Post
♦ Francis J. Hyland has been
named to the newly created posi-
tion of southern regional sales
manager, photolamps, of Sylvania
Electric Products. His headquar-
ters will remain in Dallas, where he
has been district sales manager for
Sylvania since 1947. Other re-
gional offices are in New York,
Chicago and San Francisco. 9

Nemec Viee-Pres.
of Reevesound Co.

ik Boyce Nemec, for 10
years executive secre-
tary of the Society of
Motion Picture & Tele-
vision Engineers, has
been appointed execu-
tive vice-president of
the Reevesound Co.,
New York. His duties
include active manage-
ment of the company in
the absence of president
Walter Hicks, currently
in the Far East on
company business. R'

Douglas

Stevens, Miller in New
Posts for Bell & Howell

•w Douglas E. Stevens is the new
central regional sales manager for
Bell & Howell Company, Chicago.
He is responsible for district man-
ager sales and administration in
the central states.

Prior to his promotion, Stevens
had been district sales manager
for the company. He joined Bell
& Howell in 1944 and served

Lee Miller

thereafter in war coordinating,
order control and retail sales.

Lee Miller has succeeded Ste-
vens as district sales manager for

"An Informed America
is a Strong America"

Current ^ffairg Jfilms

A Division of

Key Productions, Inc.

527 MAOISON AVE. NEW YORK 22, N. Y.

182

BUSINESS SCREEN MAGAZINE

ipart of the Chicago marketing
area. Miller joined Bell & Howell
lin 1955 and has handled various
assignments in the marketing di-
vision since transferring from the
west coast branch early in 1957.
* * *

Compco Names Merle Painter
Promotion Mgr. of Photo Div.

'i!!r Merle E. Painter is the new
sales promotion manager of the
photographic division of Compco
Corporation, Chicago. Painter's
appointment was announced by S.
'J. Zagel, president.
j In his new post. Painter will
Ihave charge of the promotion of

t I

Merle E. Painter

|Compco reels and cans, film edi-
jtors and plastic slide mounts.
I Painter is known in the photo-
graphic industry for outstanding
merchandising and sales promotion
campaigns and he brings to
Compco a background of experi-
jence as a merchandising counsellor
land retailing specialist. <^'

I * * *

lOzalid Names James LeMay
Midwest Visual Aids Director

^ James E. LeMay has been ap-
jointed mid-western regional di-
ector of visual aids of Ozalid Di-
yision. General Aniline and Film
Corporation, Johnson City, New
jlfork, according to James A.

Travis, general sales manager.

LeMay has been assistant chief
of the audio-visual center of Air
University Library at Maxwell

ames E. LeMay

Air Force Base, Alabama. He also
was consultant to the staff and
faculty of the Air University in
the areas of visual communication
and photo-mechanical reproduc-
tion processes.

Prior to his work at Maxwell Air
Force Base, LeMay was audio-
visual director and instructor in
Education at the College of St.
Thomas, St. Paul, Minnesota. 9

Simmons Appointed Asst. Mgr.
of Kodak Western Film Div.

■A Norwood L. Simmons, chief
engineer of the West Coasrab
Platform • Western
3 Wheel Portable

WE SHIP VIA AIR. RAIL OR TRUCK

FRANK C. ZUCKER

(7flm€Rfl €ouipm€nT(o.jnc.

Dept. S 315 West 43rd St.,

New York 36, N. Y. JUdson 6-1420

YOU HAVE

THE UPPER HAND
WHEN YOUR FILM PROVIDES THE

NECESSARY STIMULUS TO EXCITE
SALES AS WELL AS CREATING AN
UNDERSTANDING OF YOU AND
YOUR COMPANY'S OBJECTIVES.

DEKKO-ROCKWELL FILMS HAS
THE FACILITIES AND ABILITIES

TO MAKE THIS FILM FOR YOU.

WRITE FOR INFORMATION:

DEKKO-ROCKWELL FILMS
126 DARTMOUTH STREET
BOSTON 16. MASS.

NUMBER 1

VOLUME 19

1958

i. HE MOST important decision a
sponsor has to make in connection
with any motion picture project is the
selection of the producing company
that is to do the work. Year after
year, many of the most experienced
users of films keep coming back to:

LESLIE ROUSH

PRODUCTIONS, INC.

130 HERRICKS ROAD
MINEOLA, L. I. , N. Y,

^ew AUDIO -VISUAL Equipment

Recent Product Developments for Production and Projection

chronizing kits introduced as auxi-
liary equipment for the Kodak
Pageant Magnetic-Optical Sound
Projector.

Eastman Kodak Company's new
magnetic recording aids include
the Kodak Synchronizing Brake
Kit, the Kodak Synchronous Motor
Kit, and the Kodak 2-Projector
Synchronizing Kit. These kits may
be attached to projectors without
returning the projectors to the
factory or repair shop. No modi-
fication of the projector mechanism
is required.

The sound-synchronizing kits
permit: the use of the Kodak
Pageant Magnetic-Optical Sound
Projector for on-set recording of
lip-synchronized sound with a
synchronously-driven taking cam-
era, previewing and editing before
sound and pictures are combined
on one piece of film; the combin-
ing of sound and action into one
synchronized master print; produc-
tion of duplicate in-sync sound
tracks. 9

New Processor Handles Up to
5,400 Ft. of Film Per Hour

■m The Filmline R-90 Processor,
which processes 16mm reversal,
negative and positive film at speeds
up to 5,400 feet per hour at 68
degrees F, has been announced by
Filmline Corp., Milford, Conn.

The processor's standard equip-
ment includes stainless steel air
squeegees, an oil-less air compres-
sor, a developer recirculating
pump, replenishing fittings, a filter

New Filmosound Model
Features Safety Interlock

iV A rewind safety interlock and
sealed lubrication are featured on
a new model of the Filmosound
16mm motion picture projector
manufactured by Bell & Howell
Company, Chicago.

The new Filmosound 385 pro-
jector has a rewind safety interlock
built into the newly designed take-
up reel arm, to prevent a common
cause of film breakage. The arm
has a spindle which automatically
disengages the rewind gear when
the reel of film is removed. The
projector cannot accidentally be
started in the rewind position when
a new film is to be shown.

The new unit's factory-sealed
lubrication eliminates the need for
oiling the projector, and assures

the proper amount of lubricant for
each moving part, the manufacturer
notes. The Filmosound 385 has a
15-watt amplifier and a voltage
regulator which keeps voltage to
the photocell constant. Reserve
gain (not needed for normal oper-
ation) is provided to compensate
for variation in soundtracks and to
assure ample sound volume in
low-voltage areas.

The single-case 385C Filmo-
sound projector has an 8" speaker.
Other models are available with
12" auxiliary or 25-watt power
speakers, in matching cases. R"
* * *

Sound Synchronizing Kits
Designed by Eastman Kodak

it Simplified production of 16mm
magnetic lip-synchronized sound
motion pictures is promised with
the use of three new sound-syn-

and spray bar, and an air agita-
tion system with a control valve for
the bleach tank.

Filmline's "Temp-Guard" tem-
perature control system with ther-
mostats provides refrigeration and
heating for all chemical solutions.
A variable speed transmission and

BUSINESS SCREEN MAGAZIN]

film speed tachometer, and a foot-
' age counter, olTer a wide range
' of speeds and developing times.
■ The unit's feed-in and take-up ele-
' vators allow continuous operation.
! Two dial thermometers continu-
\ ously indicate drybox and devel-
j oper temperatures.

All of the processor's drive com-
[ ponents and gears are mounted on
i ball bearings or roller bearings
! and the unit's heavy 1 6-gauge
i stainless steel tanks are provided
I with bottom drain valves. Two
; 1200-foot daylight magazines are
supplied with the R-90: 220 volts.
' 60 cycles, single phase, 30 am-
I peres. Other voltages are avail-
able. ^ 1'

1,000-ft. Blimp Designed for
I Arrrflex 35 Cine-Cameras

I i!V A new 1 ,000-ft. Arri blimp, de-
j signed to accept any recent model
Arriflex 35 cine-camera, has been
announced by Kling Photo Corpo-
ration, distributor.

To use the Arriflex 35 camera

Open View: magazine in place

in the 1,000-foot blimp, the regu-
lar DC handgrip motor is un-
screwed and replaced by the stand-
ard Arri synchronous motor drive.
The entire unit is placed inside the
blimp, where it rests on rubber
blocks for proper sound insulation.
The new blimp accepts 1,000-
foot Mitchell magazines. Before
the magazine is placed in the blimp
and attached to the camera, a spe-
cial adapter is joined to the maga-
zine. No modification is needed on
the magazine proper. The adapter

FOR SALE

BELL & HOWELL

35mm to 16mm

Reduction Printer

• Like New

• Fully Guaranteed
• Price Reasonable

CAMERA EQUIPMENT Co., Inc.

315 West 43rd Street
New York, N. Y.

carries the sprocket magazine
mouth of the regular Arriflex 35
magazine on its lower side, while
its upper part fits to the Mitchell
magazine and is secured to it by
a knurled screw and spring latch.
These two parts are connected by
a flexible bellows.

Although the Mitchell magazine
is placed on the camera in the
same way as the Arriflex magazine,
its weight does not rest on the
camera, but on rubber bufl'ers ex-
tending from the interior blimp

Side View: shows new eyepiece

walls. The adapter's two sprock-
ets are driven by the camera. The
magazine take-up spindle is driven
by a separate torque motor located
inside the blimp and connected to
the magazine by a belt.

The Arriflex 35 camera's
"through-the-lens" focusing and
viewing feature is maintained with
the blimp. The regular camera
door with finder system is replaced
with a special door and the blimp
has its own optical system which
connects to the camera. The mag-
nifying eyepiece on the rear of the
blimp is equipped with a rubber
eyecup and foam-plastic cushion.

Rear View: note shutter "dial

An auxiliary finder, such as the
Mitchell or Ceco, can be attached
to the door of the blimp.

Focusing and diaphragm adjust-
ments are controlled from the out-
side of the blimp and transmitted
to the taking lens through a drive-
coupling system. A large knob
located on the front left of the
blimp actuates the diaphragm.
Three knobs are provided for fo-
cusing, one each on the front left
and right side of the blimp and one
on the rear of the blimp.

Diaphragm setting and distance

(CONTINUED ON PAGE 191)

FOR MEDICINE
EDUCATION
INDUSTRY
TELEVISION

sr—

STURGIS-GRANT
PRODUCTIONS, INC.

322 East 44th Street, New York 17, N.Y.

Miinav Hill 9-4994

economical - professional
motion picture production

Film Associates

of Michigan, Inc.

4815 Cabot Avenue

Detroit 10, IVIichigan

Telephone LUzon 2-6200

INDUSTRIAL CLIENTS

The Dow Chemical Co.
American Motors Corp.
Bulldog Electric Co.
Massey-Harris-Ferguson, Ltd.
A. P. Parts Corporation
Shatter Proof Glass Corp.

Serving Industry

for 10 years

with

Complete Studio

and Location

Facilities

NUMBER 1

VOLUME 19

Send

Your Film

To The

Complete 16IVIIVI

Service

Laboratory

Unsurpassed for . . .

SPEED

QUALITY

Personalized
SERVICE

MOTION PICTURE LABORATORIES, INC

Phone BRoadway 5-2323

1672 Union Ave., ^"\ Memphis 4, Tenn.

ZJke rVJastei" C^mftsinanikip

FILM AWARDS

(also see pages 20. 26, 192, 194, 197)

BRUSSELS INTERNATIONAL
EXPERIMENTAL FILM COMPETITION

Sponsored by

The Film Council of Greater Columbus

Wednesday and Thursday

April 16 and 17

The Southern Hotel

Deadline ior Entries: March, 1958

Festival Categories

Business & Industry: Job Training, Sales Pro-
motion and Training, Industrial Relations,
Public Relations and Industrial Safety.

Travel: American and Foreign.

Informational-Educational: Children's Films
— Primary, Intermediate, Junior High,
Senior High, Geography and History;
Science; Miscellaneous; Films for Televi-
sion; Conservation, Gardening, Home Im-
provement and Agriculture. This year
Health, Mental Health and Religion have
been included in this category.

Home Movies: Entries for Columbus and
Franklin County only. This is a new cate-
gory and will serve to increase local attend-
ance at the festival. Chris Columbus Awards
will be given to winners in the categories of
Family, Gardening & Flowers, Home Ani-
mal Scenes and Vacations.

Cultural Arts and Theatre: Feature Motion
Pictures, American and Foreign; Art Sculp-
ture, Painting, Home Art Hobbies, Music,
Play Production. Experimental films.

Special Medical Category: Films produced by
doctors, university medical schools, and
pharmaceutical firms.

» * *

Entry: Film producers and sponsors are in-
vited to enter any films they have produced
during 1955, 1956 and 1957, provided the films
have not been entered previously in the Colum-
bus Film Festival. Entries should be accom-
panied by 3x5 cards (for preview committees)
noting: color or black and white; running
time; brief summary of film's content. Films
will be judged by professionals in the various
fields. Entry fee per film is $3; $5 in case of
a feature picture of 80 minutes or more. En-
trant also pays roundtrip postage on films.
Companies are invited to .send literature for
lobby display and poster art.

Screening Schedule: Wednesday, April 16.
This year only one screening session will be
held in the Assembly Room of the Columbus
Public Library, from 6:30 p.m. to 11:00 p.m.
with a refreshment break at 9.

* * *
Awards: This is the second year for the
"Chris" Award, a certificate showing a photo-
graphic reproduction of the 20 foot, 7,000
pound bronze statue of Christopher Columbus,
presented to Columbus, Ohio as a gift from
the people of Genoa, Italy on Columbus Day,
1955. This award is given to the outstanding
films selected by professionals in various fields.
The awards are presented at the Award
Banquet.

/] Bscher\

PHOTOSRAPHIC LABORATORY

INC.

COMPLETE 16MM COLOR AND
BLACK & WHITE MOTION PIC-
TURE LABORATORY SERVICES
INCLUDING SOUND RECORDING
. . . better equipped than ever
to serve you in our new modern
plant.

• Developing

• Ink edge numbered work prints

• Editing assistance of all types

• Conforming and A-B roll preparation

• Optical printing

• Narration, music and special
effects Sound Recording

• Exposure corrected answer prints

• Release prints

hav

e earned

the

confidence

f our

custon

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through

fittin

g ou

serv

ce to thei

ndivid

ual needs ■

and

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ctures

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lor 1

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/MfsCHER\

PHOTOGRAPHIC
LABORATORY, INC

6555 NORTH AVENUE, OAK PARK. ILLINOIS
EUCLID 6-6603

F & B RENTALS

ASTEST GROWING RENTAL
EQUIPMENT HOUSE

AND

ECAUSE ALL EQUIPMENT IS
MAINTAINED AND METICULOUSLY
CHECKED AND DOUBLE-CHECKED

OR MITCHELLS - 16 NC-BNC
ARRIFLEX, B&H, AURICON,
McALISTER CRAB DOLLIES, LIGHTS

AND

OOMS, SOUND EQPT., PROJECTION
EQUIPMENT, MOVIOLAS, SPLICERS,
SYNCHRONIZERS, GRIP EQUIPMENT

OR ALL TYPES OF MOVIE EQUIPMENT
RENTALS — GUARANTEED IN
PERFECT WORKING ORDER

AND

E SURE TO CALL

F&B

FLORMAN & BABB, INC

68 WEST 45th ST., NEW YORK 36, N. Y.
MUrray Hill 2-2928

BUSINESS SCREEN MAGAZINE

IVew A-V Products:

l(CONTINUED FROM PAGE 193)

\ Manipulation of dials to correct
Itemperatures is unnecessary with
the controlled unit which was de-
iveloped by the Fenwall Company.
[The Electronic TEL-Animaprint

Electronic Tel-Animaprint

lis supplied with a 9" self center-
ling typeholder, calibrated preci-
ision linefinder and anodized ani-
imation peg bar line -board. Pres-
lent owners of the standard model
lean convert with an Electronic

'Heating Control Kit. 9

' * * *

New 150- Watt Projector
Added to 4 McClure Units

i-w- A new 150-watt projector will
he standard equipment on four
iPicturephone sound slidefilm units
manufactured by O. J. McClure

McClure I 50- Watt Projector

Talking Pictures, Chicago. Pic-
turephone models D, L, M and J
are equipped with the new projec-
tor, providing increased screen
brilliance.

Used in the projection of 35nim
single-frame filmstrips with re-
corded sound, the 150-watt pro-
jector features push-in threading,
convection cooling and convenient
framing. Of streamlined design
and finished in aluminum, the pro-
jector's parts are easily accessible
for the replacement and cleaning
of lamps, condensers and lenses.

* * *
Filmstrip Cans of Plastic
i^ New filmstrip cans of colorful,
durable and flexible plastic have
been announced by FilmKare
Products Company, 446 West 43rd
Street, New York.

Designed to fit all regulation
filmstrip storage and shipping con-
tainers, FilmKare cans are made
in red, yellow, green and blue
colors, are light in weight, sturdy
and Simooth to prevent scratching.
A specially constructed lid will not
"pop olT."

Prices range from two dollars
for three dozen cans to $21 per
thousand for large orders. R"

BRAY STUDIOS

INCORPORATED

Since 1911

Pioneer Producers of
Motion Pictures

TRAINING
TECHNICAL
EDUCATION
ANIMATION
SLIDEFILMS

729 SEVENTH AVE., NEW YORK 19, N. Y.

r I L / Vl O . . . ^o-fft izi.ean.cU to- n^&teaie.

for sales promotion • public relations • sales
training • advertising • industrial development

Motion Pictures • Slide Films • Television Shows and Spots
Trailers • 16-35mm • Color • B/W • Sound • Animation
Live Action.

COMPLETE LABORATORY SERVICES
AND FACILITIES FOR PRODUCERS

Printing • Processing • Recording • Special
Effects • Photo and Sound Editing and Cut-
ting • Sound Stage. Company occupies 14,000
square feet and custom tailors services to meet
your needs.

beeland-wood films, inc.

752 Spring Street, N.W.
Atlanta, Ga.

iNUMBER

195

19S7 Highest Business Year
for Eastman Kodak Company

w" Sales and earnings of Eastman
Kodak Company in 1957 were the
highest in the company's history,
according to a report by Thomas
J. Hargrave, chairman, and Albert
K. Chapman, president.

"Over-all, 1957 was the com-
pany's best year." Hargrave and
Chapman reported. "The long-
term trend of the company's sales
continued upward at a rate above
the growth of the U.S. economy."

In the 1957 report, the Kodak
officials noted increases in the
company's total volume of produc-
tion, the number of new products
introduced, dividends on common
shares, employee wages and the
number of share owners.

Consolidated sales of the com-
pany's United States establish-
ments in 1957 amounted to
$798,283,443. about 5 per cent
more than the 1956 total of
$761,689,559. Net earnings after
taxes were $98,108,305, an in-
crease of 4 per cent over the
$94,162,004 in 1956, the best
previous year for sales and
earnings.

Photographic equipment made
by Kodak's Apparatus and Optical
Division in Rochester, New York,
increased in total sales over 1956.
Total sales of photographic films,
papers and chemicals also ad-
vanced over 1956 but professional
motion picture film sales were
moderately below 1956, it was
reported. m

* * *

Arriflex Leasing Plan Told
by Kling Photo Corporation

a Prospective users of Arriflex
16mm and 35mm Mirrcfr-Reflex
Motion Picture cameras arc being
offered a new "pay-as-you-pro-
duce" leasing plan, according to
Kling Photo Corporation, New
York distributors.

The Arriflex equipment is avail-
able on the leasing plan through
all Arriflex-franchised dealers who
arrange the user's lease with Na-
tional Equipment Rental, Ltd.,
Floral Park, New York.

Leases may be arranged for up
to three years to suit individual
needs. The cost of the lease
amounts to about 9% of the pur-
chase price per year. At the ex-
piration of the original lease, the
user has the option to purchase the
equipment for 10% of the original
cost, to arrange a lease for com-
pletely new equipment with the
original equipment as a trade-in
or to sign a new lease at a reduced
cost. m-

THE BUSmESS IVEWSREEL

Trends and Names in the News Events of the Month

Movielab's Business Volume
Up Half Million in 1957

i< Increases in virtually every cate-
gory of film processing resulted in
a half-million dollar rise in annual
volume during 1957 for Movielab
Film Laboratories and Movielab
Color Corporation. New York
City, according to Saul Jeffee.
president.

Industrial motion pictures, tele-
vision commercials and television
programs were cited as sparking
the uptrend in Movielab's business.
The organization anticipates a con-
tinued expansion in the film proc-
essing business during 1958.

Movielab Color was credited
for a large share of the company's
growth. The Movielab Color proc-
essing facilities were designed by
Movielab's own engineers in co-
operation with Eastman Kodak
Company and other leading sup-
pliers.

In 1957, Movielab spent $2,-
000,000 on expansion of process-
ing facilities at its Manhattan
building and now has a capacity
of over 1,100,000 feet of film per
day. To handle the growing vol-
ume of business, which includes
secret government work and a
steadily increasing trade from Lat-
in America and all parts of the
United States. Movielab's staff has
been enlarged 40";, in the past
year.

Besides processing facilities,
Movielab maintains a private pro-
jection theatre and 65 editing and
film storage rooms in the Movie-
lab Building at 619 West 54th
Street in New York. ^'

Brown Named A-V Equipment
Sales Manager for Graflex

7^ Appointment of James S. Brown
as manager, audio-visual equip-
ment sales for Graflex, Inc.,
Rochester, N. Y.. has been an-
nounced by H. O. Schumacher,
vice president.

This new position resulted from
the assumption by Graflex, Inc., a
subsidiary of General Precision
Equipment Corp.. of manufactur-
ing and distribution functions for
the audio-visual equipment line of
the Society for Visual Education.
Inc.. Chicago.

Before coming to Graflex,
Brown served as administrative
assistant to the president of SVE.
He entered the industry in 1951
with Ampro Corp., manufacturer

of tape recorders and motion pic-
ture projectors, whose product
sales later became a responsibility
of SVE, a member company of
General Precision Equipment
Corp. Ampro and SVE equipment
sales have since become the re-
sponsibility of Graflex. f^

Byron installs New Westrex
Hi-Fi Recording System

■5^ Byron, Inc., Washington, D.C..
has completed installation of a new
Westrex high-fidelity recording sys-
tem, said to be the first of its kind
in the 16mm film industry in the
United States.

Designed and engineered jointly
by Byron and Westrex. construc-
tion and installation of the system
took almost a year.

The system includes two mixer
studios, two narrator studios,
theater recording studio with both
16mm and 35mm projection facili-
ties. All rooms "float" indepen-
dently of each other.

Recording facilities include two
35mm and two 16mm optical dub-
bers, two 35mm and four 16mm
magnetic dubbers, three 16mm and
one 35mm magnetic recorders,
16mm film recorder, 14-inch tape
with Rangertone sync.

The 8-input re-recording con-
sole has sliding faders, graphic
equalizers, effects filters, and high
and low position filters. Entire
system is interlocked for forward
or reverse.

Other features include looping
facilities, high-fidelity monitoring
systems, double-speed transfer
system, and track processing by
latest spray method. Individual
editing rooms are provided with a
Westrex editor, with or without
editorial personnel. A complete
music and effects library is avail-
able. ^^
* * *

Williams and Mann Join
Roger Wade Productions

tV Roger Wade Productions, Inc.,
motion picture producers, an-
nounces two new appointments:
Thomas B. Williams, in charge of
sound slidefilm production and
Howard A. Mann as chief film
editor.

Williams comes to the company
from Transfilm, Inc., where he
served as production manager of
its sound slidefilm department and
as account executive. Prior to that,
he was writer-producer-director of

the visual education section of
General Electric Co. in Schenec-
tady.

Man will serve as chief editor of
all the Wade organization's motion
pictures and television commer-
cials. He was formerly with
Hartley Productions, Robert Yar-
nall Richie Productions and Trans-
film. i^»

* * *

Fred England Joins JHO

ii A. E. Gedelman, treasurer of
The Jam Handy Organization, an-
nounces that Fred C. England has
joined the financial department of
Jam Handy, producers of motion
pictures, slidefilms and live shows.
England previously was associated
for 10 years with Encyclopedia
Britannica Films. ^

* * *

Henning and Cheadle Names
R. D. Schwartz Account Exec

•A Robert David Schwartz has been
appointed account executive in the
Chicago office of Henning and
Cheadle. Inc., according to F. E.
Harrold, vice-president.

Schwartz formerly was advertis-
ing and sales promotion manager
of Deepfreeze Home Appliances
and an account executive with
Arthur Grossman Advertising.
Henning and Cheadle, with head-
quarters in Detroit, produces mer-
chandising, promotion and training
programs. ir^' ,

* * *

Hutchings Named Vice-Pres.
of Kling Film Productions

w" William C. Hutchings has joined
Kling Film Productions, Chicago
— as vice-president, according to
Robert Eirinberg, president.

Hutchings will concentrate on
major industrial film sales — partic-
larly sales training and sales pro-
motion programs.

Formerly executive vice-presi-
dent of United Film and Recording
Studios in Chicago, Hutchings is
experienced in the broadcasting,
music and film fields. At one time
he was general sales manager of
the Radio and Music Division of
the Brunswick - Balke - Collender
Company. ^

Alexander Film Co. Appoints I
Parker Theatre Div. Manager |

'■ Clifford Parker has been ap-
pointed vice-president and general
manager of the theater division
of Alexander Film Co.. Colorado
Springs, Colorado. He will direct
the activities of Alexander's na-
tional sales force. Parker formerly
was general sales manager for
the companv. producer of short-
length advertising films. R-

BUSINESS SCREEN MAGAZINE

(/)

liJ
o

LiJ
0)

LiJ
N

J
<

LJ
Q.
0)

COLOR BLOW-UPS lOmm to 35niiii PTT N/l AWARDS

by direct reversal, or to the new
Eastman 5270 Internegative, giving
finer grain, perfect contrast, maxi-
mum definition and higher color
quality.

SPECIAL LABORATORY SERVICES

Low cost blow-up workprints retain-
ing original key numbers • Precision
Optical Printing • Anamorphic Con-
versions • 35mm workprint dupli-
cating at low cost for editorial pur-
fxjses • Research and development
work on new processes.

PRECISION COLOR INTERNEGATIVES

Our new step-contact printer makes
registration 16mm and 35mm inter-
negative duplicates with the finest
definition and quality.

^^nd now —

KODACHROME

PRINTING

The finest in color duplication with
full color and density correction and
maximum definition. Let us prove
our superiority.

FILMEFFECTS

o^ Hollywood

Llnwood Dunn, ASC Cecil Love

"30 Years of Major Studio Experience"

1153 N.Highland Ave. Hollywood 38

you're in good company

METROPOLITAN LIFE INSURANCE

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WHEN YOU LET

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) I PRESENTATION

FROM CREATION TO COMPLETION

SPECIALISTS IN:

if SOUND SLIDEFILMS

^ FILMOGRAPHS

■^ TV COMMERCIALS

ANIMATIC PRODUCTIONS, LTD.
1 5 West 46th Street, New York
JUdson 2-2160

(also see pages 20, 26, 190, 192, 194)

10TH INTERNATIONAL EXHIBITION
OF CINEMATOGRAPHIC ART

The Lido, Venice, Italy

June 10 to Novennber 4, 1958

Closing Date for Entries: May 31, 1958

•^ This exhibition is made up of seven sepa-
rate cinematographic events, as follows:

1st International E.xhibition of Film on Art
— June 10 to 12 (on the opening of the 24th
Biennale of Figurative Art)

10th International Exhibition of Film for
Children— July 17-27

9th International Exhibition of the Docu-
mentary and short Film — July 17-27

4th International Exhibition of the Film
Book and the Film Journal and Magazine —
August 15 to September 15

2nd International Exhibition of the News-
reel — August 22nd

19th International Exhibition of the full
length feature film — August 24 to September 7

3rd International E.xhibition of the Scien-
tific-Didactic Film — October .30 to November 4
at the University of Padua.
Awards : A prize is awarded for the best film
in each event. Certificates are presented to
the entrants of all films selected for the
exhibition.

Entry Information: Producers and sponsors
in the U.S. who wish to enter films in overseas
film festivals, (particularly Edinburgh and
Venice) are advised to send full details (but
not film prints ) on entries to Harold Wigren,
Coordinator for the Advisory Committee,
Council on International Non-Theatrical
Events, 1201 Sixteenth Street, N.W., Washing-
ton 6, D.C.

A New Overseas Filnn Arrangement
■u Progress is being made for improved han-
dling of sponsored, educational (classroom)
and documentary films from U. S. sources,
suitable for overseas exhibition. A new Ad-
visory Committee, representing principal 16-
mm educational, business and professional
audio-visual groups is working on the problem.
Plans call for careful advance review of
prospective entries by correspondence. Prints
will then be screened by appropriate groups
and a $15 handling fee charged only if the film
is accepted for overseas shipment. ^

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A 1,000 WATT SLIDE
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A 3,000 WATT SLIDE
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push button remote control

FOR INFORMATION WRITE TO

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sold thru authorized dealers only

GOLDBERG~BROSr^

DENVER, COLORADO ^"^^

NUMBER 1

VOLUME 19

NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Slidecraft Co., 142 Morris Ave..
Mountain Lakes, N. }.

Association Films, Inc., Broad at

Elm. Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347 Mad-
ison, New York 17.

Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.

Crawford, Immig and Landis,
Inc., 200 Fourth Avenue, New
York 3, New York.

The Jam Handy Organization,

1775 Broadway, New York 19.

Ken Killian Company, Inc., 723

Prospect A\e.. Westbury, N. Y.

S. O. S. Cinema Supply Corp.,

602 W. 52nd St., New York 19.

Training Films, Inc., 150 West
54th St., New York 19.

Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •

J. P. Lilley & Son, 928 N. 3rd St.,
Harrisburg.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

The Jam Handy Organization,

Pittsburgh. Phone: ZEnith 0143.

• WEST VIRGINIA •

B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens fi-
6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories & Studio,
Arlington Suburb, P.O. Box
8598, Jacksonville 11.

• GEORGIA •

Colonial Films, 71 Walton St.,
N. W., Alpine 5378, Atlanta.

• LOUISIANA •

Stanley Projection Company, 1117
Bolton Ave., Alexandria.

Delta Visual Service, Inc., 815

Poydras St., New Orleans 12.
Phone: RA 9061.

• MARYLAND •

Stark-Films, Howard and Centre
(Since 1920) Sts.. Baltimore 1.
LE. 9-3391.

• MISSISSIPPI •

Herschel Smith Company, 119

Roach St., Jackson 110.

• TENNESSEE •

Southern Visual Films, 687 Shrine
Bldg., Memphis.

• VIRGINIA •

Tidewater Audio-Visual Center,

Cameraland Bldg., #29 South-
ern Shopping Center, Norfolk
5. Phone JU-31181.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 1018 So.
Wabash ,\ve., Chicago 5.

Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.

Atlas Film Corporation, 1111
South Boulevard, Oak Park.

The Jam Handy Organization,

230 N. Michigan Ave., Chicago

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago 45.

• MICHIGAN •

Engelman Visual Education Serv-
ice, 4754-56 Woodward Ave.,
Detroit 1.

The Jam Handy Organization,

2821 E. Grand Blvd., Detroit
11.

Capital Film Service, 224 Abbott

Road, East Lansing, Michigan.

LIST SERVICES HERE

Qualified audio-visual dealers are

listed in this Directory at $1.00 per
line per issue.

• OHIO •

Academy Film Service, Inc.,

2110 Payne Ave., Cleveland

14.
Fryan Film Service, 1810 E. 12th

St., Cleveland 14.
Sunray Films, Inc., 2108 Payne

Ave., Cleveland 14.
The Jam Handy Organization,

Davton. Phone: ENterprise

6289.
Twyman Films, Inc., 400 West

First Street, Dayton.
M. H. Martin Company, 1118

Lincoln Way E., Massillon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA
Clausonthue Audio Visual, Sales

and Service, 1 10 Shoppers Lane,

Covina.
Coast Visual Education Co., 5620

Hollywood Blvd., Hollywood

28.
Hollywood Camera Exch., 1600

Cahuenga Blvd., Hollywood.
The Jam Handy Organization

1402 N. Ridgewood Place, Hoi

iv^vood 28.
Ralke Company, Inc., 829 S

Flower St., Los Angeles 17

Phone: TR. 8664.
S. O. S. Cinema Supply Corp.

6331 Hollywood Blvd., Holly

wood 28.
Spindler & Sauppe, 2201 Beverly

Blvd., Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Stevenson St., San Francisco.
Photo & Sound Company, 116

Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,

San Francisco 11.

• COLORADO •

Audio-Visual Center, 28 E. Ninth

Ave., Denver 3.

• OREGON •

Moore's Motion Picture Service,

1201 S. W. Morrison, Portland
5, Oregon.

• TEXAS •

Association Films, Inc., 1108 Jack-
son Street, Dallas 2.

• UTAH •

Deseret Book Company, Box 958,
Salt Lake City 10.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION

EXECUTIVE JVDTES:

Lane Named to New Post in
Kodak International Division

ti^ Appointment of William P. Lane
as assistant general manager of
Eastman Kodak Company's inter-
national division has been an-
nounced by Richard B. DeMallie,
the division's general manager.

Lane has been manager of ex-
port sales and manager of Kodak's
affiliates in Latin America and the
Far East. In his new post, he will
continue general supervision of
these areas and will be in charge
of the international division when
ever DeMallie is in the field.

Frank R. Zierer, assistant man-
ager of Kodak Mexicana, Ltd.,
has been named assistant manager
for Kodak's affiiliates in Latin
America and Hugh J. Knapp has
been promoted from assistant man-
ager to manager of the export
sales department.

Lane joined Eastman Kodak in
1924. He served in various mana-
gerial capacities in the Orient be-
fore and after World War II and
was appointed manager for the
Far East in 1947. He was named
manager for Latin America last
spring.

With Kodak since 1929, Zierer
has held positions in sales, dis-
tribution and other phases of the
business and was appointed assist-
ant manager of Kodak Mexicana,
Ltd., in 1940. Knapp started
with the company in 1934, join-
ing the international division in
1946. After assignments in the
Orient for the past 10 years, he
returned to Rochester recently to
become assistant manager of ex-
port sales. 9

* * *

Roy Low Now in Charge
of Gordon Camera Division

ii Roy Low has been designated
as sales engineer in charge of the
motion picture camera division of
Gordon Enterprises, North Holly-
wood, California, by George W.
Sutphin, director of customer ser-
vices. Formerly in charge of the
engineering library at Gordon
Enterprises, Low has also worked
as a camera technician for the
firm. 9

* * *

Named Vice Presidents

•fx Election of three new resident
vice-presidents has been announc-
ed by W. H. Hendren, president
of United Film Service, Inc., pro-
ducers and distributors of theatri-
cal screen advertising. They are:
Lawrence M. Goodwin, Detroit; J.
Frank Carpenter, Chicago; and
Jack V. Shippee, San Francisco. 9

198

BUSINESS SCREEN MAGAZINE

BUSINESS SCREEN BOOKSHELF SERVICE

Your Convenient Mail Order Source for Useful Audio-Visual Books and Guides

BOOKS ON PRODUCTION TECHNIQUE:

101 — American Cinematographer Hand Book and Reference

Guide, by Jackson J. Rose. A convenient source of the basic
facts concerning photographic materials, methods and
equipment. Ninth edition, 331 pages $5.00

102 — Film and Its Techniques, by Raymond Spottiswoode. An

encyclopedic treatment of the documentary film — from
idea to script and through all the steps of production. Uni-
versity of California Press, 505 pages $7.50

103 — 16mm Sound Motion Pictures, by W. H. Offenhauser, Jr.

A complete manual for the professional or amateur 16mm
producer. Interscience Publishers, Inc., 565 pages.. ..$11.50

104 — Painting with Light, by John Alton. A discussion of the

technical and artistic aspects of lighting — what lights are
used and where they are placed; how to make sure natural
light is correct. The Macmillan Co., 191 pages $6.75

105 — Handbook of Basic Motion-Picture Techniques, by Emil E.

Brodbeck. Basic know how for both amateurs and profes-
sionals. McGraw-Hill Book Company, Inc., 307 pages.. $6.50

106 — The Recording and Reproduction of Sound, by Oliver

Read. A complete, authoritative discussion of audio in all
its phases. Howard W. Sams &: Co., Inc., 800 pages $7.95

107 — Stereo Realist Manual, by Willard D. Morgan, Henry M.

Lester and 14 leading 3-D experts. A complete manual of
modern 35mm stereo photography illustrated with 3-D
photos in color and black and white. A special viewer is
included in the book. Morgan and Lester, 400 pages.. ..$6.00

108 — The Technique of Film Editing, compiled by Karel Reisz

for the British Film Academy. A practical analysis of the
problems of film editing by 10 experienced film makers —
a guide for film editors and TV directors. Farrar, Straus
and Cudahy, 282 pages $7.50

109 — Preparation and Use of Audio-Visual Aids, by Haas and

Packer. Practical, step-by-step instructions on how to pre-
pare and use visual aids effectively. Prentice-Hall, Inc.
381 pages $6.65

TELEVISION PLANNING AND PRODUCTION:

201 - The Handbook of TV and Fihn Technique, by Charles W.

Curran. A non-technical production guide for executives
covering film production costs, methods and processes.
Includes a section on the production of films for TV
programs and commercials. Pellegrini and Cudahy, 120
pages $3.00

202 — Movies for TV, by John H. Battison. A comprehensive

technical guide to the use of films in television program-
ming. Covers the basic principles of the medium, equip-
ment, program planning. Macmillan Co., 376 pages. ...$5.00

203 — Color Television Standards, edited by Donald G. Fink. A

digest of the National Television System Committee's rec-
ords on color television. McGraw Hill Book Company, Inc.
520 pages $8.50

204 — The Television Commercial, by Harry Wayne McMahan.

A new and enlarged edition of this practical manual on
television advertising. Shows how to create better com-
mercials, both from advertising and film production view-
points. Hastings House, 223 pages $6.50

206 — Staging TV Programs and Commercials, by Robert J.
Wade. A handbook aimed to help in solving the physical
production problems of "live" television programming.
Hastings House, 210 pages $6.50

208 — How to Direct for Television, by William I. Kaufman.
Nine top TV directors tell, in their own way, how to pre-
pare for a director's job and make a success of it. Hastings
House, 96 pages $2.50

209 — An Ad Man Ad-Libs on TV, by Bob Foreman. Here is

every facet of TV, as seen through the eyes of a man in
this business since its beginning. This amusing book con-
tains a wealth of information for the neophyte as well as
the experienced. Hastings House, 173 pages $4.50

210 — How To Get Rich In TV-Without Really Trying, by

Shepherd Mead. A hilarious treatment of "case histories"
in the TV business, liberally sprinkled with clever car-
toons. A good gift item for those in TV or people who
wish they were. Simon and Schuster, 180 pages $2.95

GENERAL REFERENCE BOOKS:

301 —The Dollars and Sense of Business Films, by the Films

Steering Committee of the A.N. A. An analysis of the actual
cost and circulation records of 157 important business firms.
Association of National Advertisers, 128 pages $2.00

302 — How To Use a Tape Recorder, by Dick Hodgson and H.

Jay Bullen. Aimed to help business and home recorder
owners learn how to get full value from their machines.
Opens a new world of potentials for tape recorders.
Hastings House, 209 pages $4.95

303 — Selling Color to People, by Faber Birren. Devoted wholly

to the commercial uses of color in reaching, influencing
and selling the American public. Contains a 5,000 word
chapter on the medium of color television. University
Books, 219 pages $7.50

AUDIO-VISUAL METHODS & MATERIALS:

401 — Audio-Visual Methods in Teaching — Revised Edition, by
Edgar Dale. A review of the Audio-Visual field, both its
theory and practice. Colorfully illustrated. The Dryden
Press, 520 pages $6.25

403 — Audio-Visual Aids to Instruction, by McKown &: Roberts.

How to program audio-visual devices for education. Mc-
Graw-Hill Book Co., 493 pages $4.75

404 — The Audio-Visual Reader, edited by James S. Kinder and

F. Dean McClusky. Philosophy, theory, research and audio-
visual instruction in teaching materials in the school sys-
tem. Wm. C. Brown Co., 378 pages $5.75

405 — Audio-Visual Techniques, by Chandler & Cypher. A guide

to enriching the curriculum with a wide variety of audio
and visual materials. Noble and Noble, 252 pages $3.50

PERIODICALS AND GUIDES:

501 — Business Screen Magazine. The national journal of audio-

visual communications in business and industry. A full
year's service, eight issues $3.00; two years $5.00

502 — The Audio-Visual Projectionist's Handbook. A two-color

portfolio of ideas and pointers for presenting a better
audio-visual program. Business Screen $1.00

503 — The National Directory of Safety Fihns. A catalog of more

than 950 subjects including additions. National Safety
Council - $1-00

NUMBER 1

VOLUME 19

1958

DETACH AND MAIt WITH YOUR CHECK TO:

BUSINESS SCREEN BOOKSHELF

7064 SHERIDAN ROAD • CHICAGO 26, ILLINOIS

Pleose ship the following (indicate by number):

_Totol an

City ^ - Zone Stote

BOOKS WILL BE SHIPPED POSTPAID IF CHECK ACCOMPANIES ORDER

AN INDEX TO ADVERTISERS IN THE 8TH ANNUAL PRODUCTION REVIEW

— A —

Academy Films 1*^ 1

Acme Film Laboratories 175

Alexander Film Company 37

AUend'or Productions 182

Allied Motion Picture Center, Inc. ... 91

Animatic Productions. Ltd 197

Animation Equipment Corp., The ... 22

Ansel Film Studios, Inc 93

Ansco Division, General Anil'.ne

& Film Corporation 131

Association Films, Inc 31

Atlas Film Corporation 32

Audio-Master Corporation 68

Audio Productions, Inc 21

— B —

Barbre, Thos. J., Productions ISG

Bay State Film Productions. Inc 29

Becker, Marvin, Films 194

Beeland-Wood Films 195

Berndt-Bach, Inc 49

Beseler, Charles, Company 99

Better Selling Bureau 11

Bray Studios, Inc 195

Burke & James, Inc 192

Byron Laboratory 5

— C —

Caldwell, S. W., Ltd 160

Calvin Company, The 26

Camera Equipment Co., Inc. . .27, 187, 189

Camera Mart Inc., The 185

Canyon Films of Arizona 188

Capital Film Laboratories, Inc. . . .55, 56

Caravel Films, Inc 1

Gate & McGlone 30

Centron Corporation, Inc 181

Chicago Film Studios 55

Cinekad Engineering Go 194

Cinema Research 68

Cinesound 166

Golburn, George W., Laboratory Inc. 179

Golmes-Werrenrath Productions, Inc.. 96

Color Reproduction Company 28

Gompco Corporation 177

Comprehensive Service Corporation . 40

Condor Films, Inc 174

Consolidated Film Industries 9

Corelli-Jacobs Film Music Inc 86

Crawley Films Limited 162

Creative Arts Studio, Inc 36

Current Affairs Films 182

— D —

Davidson Corporation 78

Davis, Robert. Productions, Inc 90

Dekko-Rockwell Films 187

Dephoure Studios, Inc 180

Depicto Films Corporation 192

Distributor's Group, Inc., The 55

Donovan, Kevin, Films 193

Douglas Productions 64

DuKane Corporation 44

Dunn, Gal, Studios 86

DuPont Photo Products 141

Dynamic Films, Inc 16, 17

— E —

Eastman Kodak, Company 135

Electro-Chemical Products Corp 76

Empire Photosound Inc 197

Escar Motion Picture Service 187

Estudios Moro S.A. ( Spain ) 160

— F —

Fairbanks, .Jerry, Productions

of California, Inc 77

Farrell & Gage Films, Inc 176

Feil, Edward, Productions 56

Fiberbilt Sample Case Co., Inc 72

Film Associates Inc 52

Film Associates of Michigan, Inc. . . . 189

Filmeffects of Hollywood 197

Filmfa.\ Productions, Inc 52

Film Graphics Inc 185

Filmline Goi-poration 58

Filmsounds, Inc 48

Filmways Incorporation 73

Fi.scher Photographic Laboratory,

Inc 194

Fisher, Oscar, Company, Inc 94

Florez Incorporated 85

Florman & Babb, Inc 171, 194

Fordel Films Inc 182

Fotovox, Inc 82

.Jack A. Frost 38

— G —

Genarco Inc 197

General Film Laboratories Corp 61

German, W. J., Inc 165

Glover, Ozzie, Productions 195

Goldberg Bros 197

Granducci, Oeveste, Scripts By, Inc.. . 53

— H —

Haig & Patterson, Inc 89

Halligan, George 192

Hance, Paul, Productions, Inc 191

Handy, Jam, Organization,

Inc., The Back Cover

Henning & Cheadle, Inc 64

Henry, Bruce 75

Hillsberg, F., Inc 38

Holland-Wegman Productions 179

Holmes, Frank, Laboratories, Inc. ... 58

Hollywood Film Company 62

— I —

Industrial Film Producers, Inc 71

Jamieson Film Company 183

Jones, Dallas, Productions, Inc 79

Kalart — Victor Animatograph Div. . . 46

Key Productions, Inc 182

Klaeger Film Productions, Inc 88

Kling Film Productions 7

Kling Photo Corporation 87

Knickerbocker Productions, Inc 51

Knight Studio 76

Knight Title Service 44

— L —

Lab TV 66

Lakeside Laboratory 36

Laux Studios 163

Lawrence, Robert, Productions, Inc. . 80
Les Analyses Cinematographiques

(France) 162

Lewis & Martin Films, Inc 192

Lux-Brill Productions, Inc 178

— M —

Marathon TV Newsreel 100

McClure, O. J., Talking Pictures 81

Mercer, Ray, & Company 193

Metropolitan Sound Service Inc 66

MGM-TV 59

Minerva-Films A/S ( Denmark ) .... 164

Mitchell Camera Corporation 15

Modern Talking Picture Service,

Inc Inside Front Cover

Motion Picture Laboratories, Inc. . . . 190
Movielab Color Corporation

Inside Back Cover

Moviola Manufacturing Co 30

MPO Productions, Inc 43

Murphy, Owen, Productions, Inc. . .

— N —

National Film Studios 166

Neumade Products Corporation 136

Niles, Fred A., Productions, Inc 23

Norwood Motion Picture Studios, Inc 183

— O —

Olsenmark Corporation

191

— P —

Palmer, Alfred T., Productions . .

Palmer, W. A., Films, Inc

Parthenon Pictures —

Hollyv/ood 24, 36,

Pathescope Productions

Peerless Film Processing Corp. . . .

Pelican Films, Inc

Pictures for Business

Precision Film Laboratories, Inc. .

— R —

Rapid Colorprint Company, Inc. . . .

Rapid Film Technique, Inc

Ray, Reid H., Film Industries, Inc.
RCA Victor Custom Record Sales ,
Regan Film Productions, Inc. ...

Rinaldo, Ben, Company, The

Rocket Pictures, Inc

Rockett, Frederick K., Company . .

Ross, Charles, Inc

Ross-Gaffney, Inc

Roush, Leslie, Productions, Inc. . .

— S —

Saltzman, J. G., Inc

Schuessler, William

Shaw, Melvin

S.O.S. Cinema Supply Corp

Sound Masters, Inc

Southwest Film Laboratory, Inc. .

Stark-Films

Stewart-Trans-Lux Corp

Strauss, Henry, & Company, Inc. .
Sturgis-Grant Productions, Inc. .
Sutherland, John, Productions . . .
Sylvania Electric Products Inc. . .

— T —

Technical Service, Inc

Technicolor Corporation

Television Graphics Inc

Telic, Inc

Texas Industrial Film Company . .

Tiesler Productions

Training Films, Inc

Transfilm Incorporated

Tri Art Color Corporation

— U —

United States Productions

United World Films, Inc

84.

— V —

Vacuumate Corporation

Valentino, Thomas J., Inc

Van Praag Productions

Videart Inc

Video Films

Vidicam Pictures Corporation

Viewlex, Inc

Visualscope, Inc

— W —

Wade, Roger, Productions

Washington Video Productions .
Wilding Picture Productions, Inc.

Willard, Frank, Productions

Wolff, Raphael G., Studios, Inc. .
Wondsel, Carlisle & Dunphy, Inc.

190

161

186

167

190

177

188

50
82
98

181
39

193

185
72
35

189
3

180

18
147
185

12
173
184
190

67
65

160
70
83
183
190
57
10
24

74
92
13

191
41

186

— Z

8 Zweibel, Seymour, Productions, Inc. . 181

NOW in the East it's . . .

MOYIELAB

16mm -35mm EASTMAN COLOR

Negative -Positive Processing

Plus exclusive ADDITIVE
scene to scene— color balanced
KODACHROME printing.

COLOR CORPORATION

MOVIELAB BUILDING, 619 W. 54th ST., NEW YORK 19, N. Y., JUDSON 6-0360

Geared to a
Fast Moving Age

Teamwork geared for efficiency . . . men who know the tools of
their professions . . . with nothing borrowed or sub-let to chance,
means integration and means the security of undivided responsibil
Witli every facility needed to deliver important ideas in this fast-
moving age. The Jam Handy Organization is a complete group of
highly-specialized and thoroughly experienced personnel, supported
by company owned facilities set up to do the job right and right on tin
This complete control of production, whether for group meetings,
group presentations, motion pictures or other group communicatia
needs means that the buyer gets swift, secure, dependable service.
Nothing fnnnrfl out!

7^ JAM HANDY 6izfaf^^a2!^

HOLLYWOOD 28
Hollywood 3-2321

DETROIT 11
TRinity 5-2450

PITTSBURGH

ZEnith 0143

• DAYTON
ENterprise 6289

-iX Visualizafions

ix Presenfations

■ii Motion Pictures

BUSINESS SCREEN

MAGAZINE • NUMBER TWO • VOLUME NINETEEN • 1958

FALL CREEK

They^re off to watch your public relations film

MODERN I

Talking Picture Service, Inc. ■

3 East 5ith Street, New York 22

V^ y

SALES OFFICES

New York PL 8-2900

Chicago DE 7-3262

Detroit TE 2-4211

Los Angeles MA 9-2121

PittsburKh GR 1-9118

Ian Francisco YU 2-1712

Public relations films are part of farm living in sum-
mer months. A Hollywood feature and a public relations
film make up the program for free film nights — ROAD-
SHOWS — in a thousand rural towns. In these theatre-
less towns not reached by TV, roadshow films are often
the only movies folks see.

Henderson, Michigan, has had a roadshow each sum-
mer since 1934. Folks in Steuben, Wisconsin, have en-
joyed theirs for 17 summers. And Montrose, Iowa,
begins its 15th season in May. 1,027 Midwestern towns
in all borrowed films for roadshows from Modern in
1957. Total attendance was 4,553,663.

Roadshow locations may be the town square in Fall
Creek, Wisconsin, or the baseball diamond in Hubbard,
Nebraska. Each roadshow is well publicized by local
town merchants. They sponsor these free film shows to
draw traffic to their stores on show nights.

And the folks come. They come from miles. With their
families . . . welcoming a chance to shop and have fun.
The Chamber of Commerce of Green Ridge, Missouri,

has shown free movies each week of the summer foro|T
20 years. Crowds have averaged over three times
town's population of 350. Average attendance at
roadshows is about 275 persons.

Film sponsors who wish to reach the farm mart
know this is a good way to do it. They also know il
can keep their prints busy during summer months w!
other audiences vacation. Last summer Eli Lillyi
Company showed the beefmaker (the story of thr
new hormone-rich feed Stilbosol) over 700 times t
roadshows to a total audience of 222,219 people,
Salsbury's Laboratories presented PROGRESS IN POUL'f
to 827 farm audiences with total certified attendancff
218,211 persons. 283,825 farm viewers watched BIGS^r
by Anheuser-Busch, Inc.

You can't keep 'em down on the farm when thei* j
roadshow that night. So why don't you put your sh' I
on the road this summer and increase your recognita i
among farm families. Modern will be happy to give jJ

the facts.

ll-IVIt>INC.i

20 \A/est End Ave. ceoth St.) • New York 23, N. Y. . Circle 7-6110

producers of distinguished motion pictures for

industry and television for over 35 years

PROBLEM: How to make 16mm Kodachrome Intermediates with the same emulsion position as the original.
SOLUTION: A specially designed, "one-to-one" optical printer.

This is Job Sanderson, CFI Equipment Supervisor and a staff member for 22 years, with the newly com-
pleted 16mm Kodachrome "one-to-one" optical printer. During the printing operation, a separate film control
strip makes scene-to-scene hue and intensity corrections resulting in a 16mm Kodachrome Printing Master
that is balanced for color and density. Most important, the optical printing provides an Intermediate with the
same emulsion position as the original. Advantages: 1 ) the Intermediate and original can be spliced into the same
roll for subsequent printing; 2) prints from the Intermediate can be spliced into existing prints to make replace-
ments; 3) the Intermediate can replace the original Kodachrome without making^a new sound track negative.

CONSOLIDATED FILM INDUSTRIES 959 Seward St., Hollywood 38, Calif.. HOMywood 9-14.4-1 /521 W.Tth, New York 19, N.Y. Circle 6-0210

BLIC RELATIONS • EDUCATIONAL* TRAINING • MEDICAL* FARM . . .and

Technical pictures don't have to he too technical.
Technicians are also people. Their worlds are complex
ones, but the technical motion pictures they seem to
prefer are the ones which are clear, interesting and well
executed, as well as being accurate and informative. Put
yourself in an audience with upper-case technicians and
you couldn't tell a physicist or a biochemist from your
neighbor next-door. Technical groups want motion
pictures on technical subjects to be, in the first, second
and third place, good motion pictures.

Among our clients:

American Telephone &
Telegraph Co.

Babcock & Wilcox Co.

Carborundum Company

Cast Iron Pipe Research
Association

E. I. du Pont de Nemours
& Company

Ethyl Corporation

Ford Motor Company

General Motors Corp.

McGraw-Hill Book Co.

Merck & Co., Inc.

— and many.

JNational Board of Fire
Underwriters

National Cancer Institute

Pennsylvania Railroad

Sharp & Dohme

E. R. Squibb & Sons

The Texas Company

Union Carbide & Carbon
Corporation

U. S. Navy

Virginia-Carolina
Chemical Corp.

Western Electric Co.
many others

^FewFAcrs

KSVO

FILM CENTER BUILDING

630 NINTH AVENUE
TELEPHONE PLaza 7-0760

NEW YORK 36, N,

Frank K. Speidell, President • Herman Roessle, Vice President P. J. Mooney, Secretary & Treasurer

Producer-Directors: L. S. Bennetts H. E. Mandell Earl Peirce

Alexander Gansell Harold R. Lipman Erwin Scharf

Sales Manager: Sheldon Nemeyer

A LEASE PLAN

FOR USERS OF

16MM SOUND MOTION PICTURE

PROJECTORS

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regtdar, or rear projection type
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sales and training programs on a
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repetitive operation, point of sale,
desk top demonstration, and day-
light projection purposes, now
makes their equipment available
on a lease plan.

Feat%tres of the plan include con-
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liberal allowances for lease fees
paid, and a unique "pay for it
only when you get it" field serv-
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the national safety film awards

National Committee on Films
as Outstanding 1957 Motion

SpoN.soRFi) McrnoN I'ictures
and sound slidet'ilms swept all
but five of the 28 citations an-
nounced by the National Com-
mittee on Films for Safety cover-
ing subjects produced or released
in" 1957.

A total of 15 sound films and
slidefilms were judged in the 15th
annual competition, the purpose
of which is to stimulate produc-
tion and use of films on accident
prevention and to encourage their
higher quality.

Sponsored ttlms won six of the
eight highest awards — bronze
plaques — in the four principal
categories: occupational; traffic
and transportation; general; and
theatrical. Seventeen of the 20
awards of merit in these same
categories also went to sponsored
productions.

Dual Awards to Two Studios

Two producers had a pair of
contest winne's in the competition.
Cal Dunn Studios produced a
film and a six-film series for Na-
tional Safety Council which won a
bronze plaque and a merit award,
respectively, in the occupational
category; and Texas Industrial
Film Co. produced two occupa-
tional safety motion pictures for
AT&T which received awards of
merit.

In the occupational films cate-
gory, plaques were awarded to:

Danger — Roofers at Work. 1 8
min., color and b w, sponsored by
Florida Industrial Bldg. Assn.,
and produced by the University
Broadcasting Services, Florida
State University. — The film illus-
trates employee working hazards
on roofing jobs.

Falls Are No Fun, 10 min.,
b/w, sponsored by National Safety
Council and produced by Cal
Dunn Studios. — This is an instruc-
tion:il cartoon film showing types
of falls and how to prevent them.

Occupational Merit Awards

Awards of merit for occupa-
tional films were made to:

Chain Saw Safety Pay.': Off,

for Safety Cites 28 Winners I
Pictures and Sound Slidefilms '

24 1 J min.. color and b w, spon-
sored by Homelite, Division or
Textron, Inc., and produced b)
Victor Kayfetz Productions. Inc
— Stressing maintenance and safe,
operation of chain saws.

Lock and Tag, 23 ' .. min., coloi
and b w, sponsored by Safety j
Fire Protection Div., E. I. di
Pont de Nemours, and Savannal
River Plant, AEC; produced by E
I. du Pont de Nemours and Thf
Calvin Co. — Covering the impor-i
tance of locking and tagginj
equipment to prevent accidents.

Pulp Makers' Film Cited

One Is Too Many, 28 min.
color, sponsored by Pacific Coas
Assn. of Pulp Manufacturers!
produced by Rarig Motion Pic
ture Co. — Showing the emphasi;
on safety, from top managemen
to worker.

Safe Poles, 23'j min., color
and Safe Work on Poles. 22y,
min.. color, sponsored by Film i
Employee Information Div.. Pub
lie Relations Dept.. Americai
Telephone & Telegraph Co.; pro
duced by Texas Industrial Filn
Co. — Companion films, the firs
emphasizes the need for checkinj
condition of the pole before thi
lineman starts his climb; thr
second instructs new employees ii,
safe methods of pole climbing, j

Safety on the Job at Sea, 111
min., b w, sponsored by Militar
Sea Transportation Service, Nav;
Dept.; produced by F. K. Rocket
Co. — Covering various hazard
and safety precautions aboan,
ship. I

Merit Awards to Slidefilms

Sound slidefilm award of men
winners in the occupational cate
gory were:

Judgment. 13 min., color, spon
sored and produced by Phillip
Petroleum Co. — Pointing ou
common accident preventioi
measures around the service sta
tion.

Seven Doorways to Death. I

(CONTINUED ON PAGE 64

Issue Two. Volume Nineteen of Business Screen Magazine, published March 30, 195f
Issued 8 limes annually at six-week intervals at 7064 Sheridan Road, Chicago 2f
Illinois by Business Screen Magazines. Inc. Phone BRiargate 4-8234. O. H. Coelln, Ir
Editor and PublUher. In New York: Robert Seymour. Jr., 489 Fifth Avenue, Telephon
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caror
delet. Telephone DUnkirk 7-2281. Subscription $3.00 a year; $5.00 two years (domesllc)
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post offio
at Chicago, Illinois, under Act ol March 3, 1879. Entire contents copyrighted 1958 b-
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Addres
advertising and subscription inquiries to the Chicago Office of publication.

BUSINESS SCREEN MAGAZINI

CASE HISTORY OF A

SUCCESSFUL BUSINESS FILM

^ "THE STORY OF A MAIN STREET MERCHANT"
Starring'^ JAN CLAYTON and ARTHUR FRANZ

Written and Produced for J. C. PENNEY COMPANY

JULY, 1952 THROUGH DECEMBER, 1957
20,311 NON-THEATRICAL SHOWINGS

AUDIENCE: 1,332,310
699 TELEVISION SHOWINGS -

ESTIMATED AUDIENCE: 15,973,640

"WEEKLY VARIETY" DATED MAR. 19, 1958 SELECTED IT AS ONE OF THE FIFTY
OUTSTANDING FREE TELEVISION FILMS SHOWN BY TV STATIONS IN 1957.
HONOR MEDAL- FREEDOMS FOUNDATION-1952
MERIT AWARD -BOSTON FILM FESTIVAL- 1953

John Sutherland Productions, Incorporated

LOS ANGELES

NEW YORK

01 North Occidental Boulevard

136 East 55th Street

Los Angeles 26, California

Dunkirk 8-5121

New York 22. New York

PLaza 5 1875

BUSI^ESSLAiVD'

A TWICE TOLD TALE

When Wernhei- Von Braun was explaininK
to newsmen how the U.S. satellite, "Explorer,"
was successfully launched and why it would
stay in orbit for some time, he must surely
have had the feeling he was going through
something for the second time.

Twenty-four months earlier he was explain-
ing substantially the same thing at the Walt
Disney Studio to Walt and a storv crew who
were beginning work on a film dealing with
outer space. In a few months Dr. Von Braun's
story, now augmented with animation, color
and music, was on film and was being told to
millions of Americans via the Disnevland tele-
vision program MAN IN SPACE.

Today, in the light of the Sputniks and the
Explorer, and particularly in the light of sci-
ence's next objective — manned space travel —
MAN IN SPACE becomes an important film
to all branches of our society.

MAN IN SPACE is of major interest to
American business — and many industrial
companies are:

1. Acquiring prints to use in their employee,
community and public relations programs.

2. Recognizing what science educators have
already attested — namely, that MAN IN
SPACE can make a giant contribution in
the classroom where the problem of moti-
vating junior and senior high school stu-
dents to seriously pursue courses in mathe-
matics and other basic sciences is the prime
hurdle the science teacher must overcome.
Realizing that this gives them the chance
to put a potent teaching tool in the hands
of classroom teachers, many companies are
donating prints to the .schools in their area.
Credit titles added to film identify donor.

The film runs 35 minutes — is in 16mm with
color by Technicolor — sound on film.

If your company shares the concern of so
many others regarding our critical need for
more scientifically trained personnel and
should you desire more information, we'll be
delighted to answer youi- inquiry.

Educational Film Divi.sion
WALT DISNEY PRODUCTIONS
Burbank, California
P.S. The second in Walt Disnei/'s series of
"Science-Factual" films— OUR FRIEND THE
ATOM — is also now available in 16mm color.

BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY - EDUCATION AND TELEVISION

preview of contents

The 1958 Safety Film Award Winners Announced 4

A New Challenge for the Sponsored Film by Jay E. Gordon 17

Screen Actors Negotiate New Contract for TV Commercials 22

Procedures for Copyright of Films by Evelyn Dunne 31

Evolution of Man-Made Rubber: Esso's ""Rubber From Oil" . . . . 30

McCall's Magazine Film Program: a 10- Year Pattern 33

Merrell: Servant to the Medical Profession 34

Ford Tours the World; Those Ford "Round the World" Films 35

The Modern Story: Growth of a National Film Distributor 36

The Union Pacific Shows Its "Company Manners" 37

A "Floor Show" That Sparkles for A.T.&T 38

How a Priest Spends His Day: a Documentary Picture 38

Meet the Reclamation Engineers Told '"By His Deeds" 39

Feature: The Sales Manager's Audio-Visual Guide 40

People Who Make Pictures: News of Staff Appointments 46

"T.R." and His Times: the Roosevelt Centennial Film 47

What's New in Sponsored Pictures: Reviews in Brief 48

The Search That Never Ends: Report on Gulf Oil Research 50

Gordon's Bids for Vodka Sales Leadership 50

Calling All Card Players: The Playing Card Picture 54

New Audio-Visual Equipment and Accessories 56

Index of 1957 Sponsored Films Reviewed in Business Screen. . . .63
Plus: The National Directory of Visual Dealers

Office of Publication: 7064 Sheridan Road, Chicago 26

IN NEW YORK CITY

Robert Seymour, Jr., Eastern Manager: 489 Fifth Ave.

Riverside 9-0215 • MUrray Hill 2-2492

IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet

Telephone: DUnkirk 7-2281

BUSINESS SCREEN MAGAZINE*

Serving tlw needs
of the 16111111
film industry .

byron

announces
another fii'H

designed and
engineered to

include new

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in less time

For full information and price list,
ivrite, phone or wii

features include:

• Mixer Studios. Narrator Studios and Tlieatre Recording Studio,
with 16mm and 35nnn projection facilities.

• Dubbers and Recorders, both optical and magnetic, including
16mm and 35mm and ^-inch tape with Rangertone sync.

• Interlock System for forward or reverse.

• 8-input Re-recording Console with sliding faders, graphic
equalizers, effects filters, and many other unique features.

• Looping Facilities.

• High-fidelity Monitoring Systems.

• Special Double-speed Transfer System.

• Track Processing by latest spray method.

• Individual Editing Rooms with Westrex Editor, with or
without editorial personnel.

• Complete Music and Effects Library.

byron

Laboratory

1226 Wisconsin Ave., N.W., Washington 7, D.C., FEderal 3-4000

PRACTICALLY EVERY 16MM FILM PRODUCER IN THE UNITED STATES IS A CLIENT OF BYRON

r JI B E R

VOLUME 19

USINESS SCREEN MAGAZIiV,

KODAK MAKES AUDIO-VISUAL NEWS

ANNOUNCING A NEW KODAK

PAGEANT SOUND PROJECTOR

AT A NEW LOW PRICE

The new Kodak Pageant Sound Projector,
Model AV-085, rolls prices back to 1955-56
levels. It lists for just $439!* At the same time,
it has all the essentials for good 16mm sound
projection. The AV-085 is a true Pageant.

As with all Pageant Projectors, you never
oil the AV-085: it's permanently lubricated
for you at the factory. As with all Pageants,
it is easy to operate, sets up in a jiflfy with
folding reel arms, attached belts, and simpli-
fied film path. And it has Kodak's exclusive
Super-40 Shutter for added screen brilliance.

New features, too —There's a powerful,
sensitive new amplifier, designed around
printed circuits, to make it more compact,
rugged, easy to service. It delivers its full
rated 8 watts. For better listening, the speaker

is housed in a baffled enclosure which as-
sures good response over its entire frequency
range. The speaker itself is an 1 1-inch oval—
shaped that way to make it compact— and
designed to give you the same effective cone
area as a conventional 8-inch round type.

The Model AV-085 has a new type of pull-
down claw that's virtually wearproof, made
of hard tungsten carbide. You'll have no
problems with municipal electrical codes
either— a new 3-wire cord provides for
grounding, adapts to ungrounded outlets, too.

Ask your Kodak Audio- Visual dealer to
demonstrate the new AV-085 Pageant. Or
write for Bulletin V3-22 for full details. No
obligation, of course.

* List price, subject to change without notice.

EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.

New low-cost Pageant Model AV-085 comes with
economical 750-watt lamp, exclusive Kodak Super-
40 Shutter for brilliant pictures on the screen.

Resonant, natural sound comes from new 11 -inch
ova/ speaker in bafffed enclosure. Oval shape
lends rigidity, makes case more compact.

VOLUME 19

FFERENCE...

[The technical know-how and production
skills mastered by Color Reproduction
Company in over 19 years of Specializing
Exclusively in 16mm Color Printing has
earned Color Reproduction Company a
reputation for guaranteed quality Color
Prints which are the Standard of the 16mm
Motion Picture Industry. Write for our
latest price list.

936 Sania Monita Blvd., Hollywood 46, California

s/epfione: OLdfield 4-8010

SIGHT & SOU^D

Vancouver Film Festival Wins
Int'l Producer Group OK

i~ The Vancouver International
Film Festival has received the
official approval of the Interna-
tional Federation of Film Produc-
ers Associations in Paris. The
Federation is the organization
which rules on the validity of film
festivals throughout the world.

To be held July 19 to August
16, the Vancouver Film Festival
is part of the Vancouver Interna-
tional Festival program which
also features musical and dramatic
stage presentations.

The event is sponsored by the
Vancouver Festival Society. Van-
couver. British Columbia. Recog-
nition by the International Federa-
tion signaled the release of final
invitations to film producers who
have been waiting for official word
before submitting entries. More
than 160 entries are expected by
Vancouver Festival officials.
Twenty countries had submitted
120 entries as of March 1.

For information on the compe-
tition, write: The Vancouver Fes-
tival Society. Rooms 7 & 8. 16th
Floor. Hotel Vancouver. Vancou-
ver. B.C. If

Falkenberg-Jacobs "Seminar"
Planned for Italian Region

■ Documentary film producers
Paul Falkenberg and Lewis Jacobs
will conduct a three-week seminar
tour of the Abruzzi and Marche
region of Italy from July 25 to
August 15.

The trip is designed as a vo-
cational seminar in film-making
with twice daily briefing sessions
by Falkenberg and Jacobs. The
two will also point up opportuni-
ties for good filming.

The tour is open to anyone with
knowledge of cinematographic
fundamentals.

* * *

Under-Water Photography
is New Firm's Specialty

it A new Chicago organization,
called Adventure Inc.. has been
set up by Jim Thorne. a specialist
in under-water photography.

In addition to its specialty, the
firm will offer counsel to motion
picture firms, outdoor or scientific
publications and a location guide
service. A testing service for cer-
tain types of new equipment also
will be offered.

The firm's motion picture and
still film library, available to cli-i
ents, includes a variety of under-
water scenes and sequences.

BUSINESS SCREEN MAGAZINE

immm k

.±^.

[ff^" '

^■%*i.

•I

tTrJlS".

JJ[^^ (-PiATtiT \Mow ' ./•;•;.

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1947 FIRST STREET

SAN FERNANDO. CALIF

EMPIRE 5-4501

SIGHT & SDUIVD

"Schweitzer" Film, Westrex
Sound System Get "Oscars"

The only documentary film to
win a Motion Picture Academy
"Oscar" for 1957 was Albert
Schweitzer, a Hill and Anderson
production by Louis de Roche-
mont Associates. Jerome Hill, pro-
ducer.

Westrex Corporation and Todd-
.AO Corporation received "Oscar"
statuettes for developing the meth-
od of producing and exhibiting
wide-film multi-channel sound pic-
tures known as the Todd-AO Sys-
tem. These awards were made in
the scientific and technical class,
which covers achievements which
have a definite influence on the
motion picture industry.

The Westrex contribution to the
Todd-AO process is the six-chan-
nel stereophonic sound recording
and re-recording system. Equip-
ment used in the process was de-
signed and built by Westrex Cor-
poration's Hollywood Division.

The new sound system was first
used in the Todd-AO production

of Oklahoma. Since then it has
been used for Around the World
ill 80 Days and South Pacific.

Twelve scientific and technical
awards have been presented to
Westrex Corporation, its predeces-
sor organization. Electrical Re-
search Products, Inc., and its par-
ent company. Western Electric
Company, Inc., by the Academy
of Motion Picture Arts and Sci-
ences. l«j|^

Sponsor 3-Day Conference
on Use of Business Films

i> A three-day conference on the
Use of Films in Business and In-
dustry has been scheduled for May
27, 28 and 29 under sponsorship
of the University of California and
the San Francisco Film Producers
Association. Sessions will be held
at the University Extension Center
in San Francisco.

Co-sponsors of the conference
on the part of the University of
California, in addition to the Ex-
tension Center, are the School of
Business Administration and the
Department of Journalism.

Sponsors of the conference hope
it will be the first in a series of

annual gatherings of this sort.

Sessions will be aimed at giving
a comp.ehensive view of the scope
of some of the problems involved
in business" use of motion pictures,
and stimulating interest in gaining
further information.

O. H. Coelln, publisher of
Business Screen Magazine, will
lead one of the conference ses-
sions. He will discuss "Business
Film Distribution Methods." Clyde
B. Smith, motion picture producer,
University Extension, is program
co-ordinator. IJJ'

Brennan to New Coast Post

X John J. Brennan has been ap-
pointed director of business af-
fairs of California National Pro-
ductions, a division of NBC. He
was formerly business manager of
NBC owned and operated stations
and NBC spot sales. jf

MPO Executive Tours Mexico

M Marvin Rothenberg, vice-presi-
dent of MPO Productions, Inc.,
has recently made a three week
tour of Mexican film studios and
location sites. ^

BUSINESS SCREEN MAGAZINE

reasons whyTtmJM

is the world's
leading source for
motion picture cameras

For over 35 years, Mitchell has held a unique reputation
as the world's leading source for the finest in motion
picture equipment. The reason — only Mitchell designs
and manufactures a line of cameras to meet such a broad
range of demanding professional filming requirements.
Today Mitchell produces 35mm and 16mm cameras;
70mm 2^4x2^/4 high speed cameras; and 70mm, 65mm
and double frame aperture 35mm cameras.

There's a Mitchell camera designed to meet your require-
ments — write for information today.

35mm Studio BNC Mitchell

35mm NC Mitchell

35mm Hi-Speed Mitchell

) 70mm 21/4x21/4 High Speed Mitchell

16mm Professional Mitchell

65mm and 70mm Mitchells

35mm Vista-Vision Mitchell

j'85% of Professional Motion Pictures Shown

I Tliroughout Tlie World Are Filmed with Mitchell Cameras

CORPORATION

666 WEST HARVARD STREET
GLENDALE 4, CALIFORNIA

Cable Address: "MITCAMCO"

Check

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The above 10 points give a quick picture of the
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jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.

Particularly important is Victor's new hmI,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.

Victor was first to develop 16 mm projectors
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PORTANT FEATURES

Victor Assembly lO — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled — or separately cased 12" speaker as shown.

VICTOR..

ANIMATOSRAPH CORPORATION
EST. 1910

A DIVISION OF KALART

Producers of precision photographic equipment
PLAINVILLE. CONNECTICUT

U. S. steel Films Reach
12,810,873 During Past Year

■«• Twenty-nine motion picturesi
sponsored by United States Steel*'
Corporation reached a total audi-:
ence of 12,810,873 during 1957.
The U. S. Steel films were shown
to 27,722 business, educational
and social groups last yeai'.

Added to coverage in all 4S
states, Alaska and Hawaii, the cor-
poration's pictures were screened
for 35,424 viewers in foreign
countries.

Leading U. S. Steel's 1957 non-
theatrical film tallies was a favorite
of 1 7 years service. Steel — Man's
Servaiil — which was shown to
5,575 groups during the year.

Kiioning's Not Enoiiiih. a safety
film, was in second place with
3,330 showings. Kno\\iiii;'s Not
Enoiifih has been made available
to other business organizations for
use in promoting the national
safety program. The film won the
Occupational Film Award for 1 956
presented by the National Com-
mittee on Films for Safety.

Not included in the 1957 totals
were statistics on U. S. Steel's new
theatrical release; Jonah and the
Highway, now being shown in
theatres throughout the nation. The
film was released November I.
1957. As of February 26, 1958.
a total of 731 theatres reported
showing the film on 2,110 days,
to a total audience of 1,656,569.
Jonah and the Highway recently
was awarded a George Washington
Honor Medal by the Freedoms
Foundation. \Q

* * *

SM Names Donate for TV

7^ Jose di Donato has been ap-
pointed manager of TV client
service for Sound Masters, Inc.
He is the latest addition to the
company's expanding television
commercial film department.

Mr. di Donato is a well known
tv film specialist with many years
experience in ad agencies. Sff

GREEN FILM?
DIRTY FILM?

FilMagic Pylons (Pat. Pend.) quick-
ly attach to any I6nnnn. projector.
Automatically silicone - treat and
protect film, clean gates as film is
running.

Special kits, complete with simple
instructions for Ampro, B&H, East-
man, RCA, TSI, Victor. Write for
illustrations and prices.

ECONOMICAL . . . EFFICIENT

THE
DISTRIBUTOR'S GROUP, INC.

204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA

BUSINESS SCREEN MAGAZINE

(^u^rbMm J^adoraforieiy
TRI ART COLOR CORP.

AND NOW

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. 245 West 55th St., New York 19, N. Y. . PLaza 7-4580

OMBER 2 • VOLUME 19 • 1958

One Call for all You Need

LIGHTING EQUIPMENT RENTALS

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234 PIquette Ave., Detroit 2, Mich.

MGM-TV Names William Gibbs
to Head Industrial Division

T^ William R. Gibbs has been ap-
pointed director of MGM-TV's
commercial and industrial division,
it has been announced by Charles
C. Barry, vice president in charge
of television for Loew's Inc.

For the past two years Gibbs
has been television commercial
production supervisor for Young
& Rubicam, San Francisco, with
headquarters at Warner Brothers
studios. Previously he was tele-
vision director for Fuller & Smith
& Ross, and producer-director for
the Jam Handy Organization in
Detroit.

Gibbs succeeds Virgil E. Ells-
worth, who has resigned. 515"
* * *

Wilding Names Morton to
Sales Administrative Post

-M- Appointment of Joseph Mor-
ton as administrative assistant,
sales, for Wilding Picture Pro-
ductions, Inc., Chicago, has been
announced by Jack A. Rheinstrom,
vice-president in charge of sales.

In addition to his new duties,
Morton will continue to super-
vise Midwest TV Production and

Joseph Morton

Sales in coordination with Ted
Westcott, who has joined Wilding
as midwest manager of TV Sales,
with headquarters in Wilding's
main Chicago office.

"In his new position as admiii'
istrative assistant, sales, Morton*!
primary responsibility will be liai'
son between Wilding's sales anc
production departments," Rheiii'
Strom said. Prior to joinin{
Wilding, Morton was with Klinj
Film Productions and Young an<
Rubicam, Inc.

:f * *

Ross Wetzel Studios Opens
New Building in Chicago

it Ross Wetzel Studios Inc. is tht
new corporate identity for Car-
toonists, Inc., recently moved to ;
new location at 615 North Wabasf
Avenue, Chicago.

Ross Wetzel, president of the
company since its organization ir
1948, said the new name more ac
curately reflects the company's
present activities, since it is nov
producing all types of art and pho-
tography in all areas of visual com
munication.

In its new location, the compaii
occupies four floors totaling 12,0ii
square feet of space. William Lari;:
don is general production manage
Roger Sloan is sales manager an
Russell Stamm is creative direct(>

The company recently added t
its studio equipment an Oxben
optical printer, said to be the fu
of its kind in Chicago. Bob Shiple\ ;
who operates the new printer, ha:
been with Wetzel since 1950. Pre-
viously he was with Hal Roacl
Studios, Jam Handy and A. Georg(
Miller. 19

* * *

Wuest Named Exec Producer i
Wilbur Streech Productions

tr Appointment of Harry Wues
as executive producer at Wilbu
Streech Productions, Inc., Nev
York City, has been announce
by Wilbur J. Streech, president
Before joining Wilbur Streech pro
ductions in 1954, Wuest free
lanced as director and cameramai
on a number of industrial, edu
cational and theatrical films.

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He Okayed
the script '^^

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I you you are like hundreds of
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V films, you'll make a beeline to
<:C0. Here you will find for rent or
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The Finest in Products & Sen/ices
Are AcJvertised in Business Screen

( cont'd from previous page )

ed. and one of America's most
respected educators has put his
finger on a prime Icey to the solu-
tion.

Give Schools a "New Reach"

What can American business do
i:bout it?

I can think of no more concrete
contribution that a business or in-
dustry could make to help a teach-
er do a better job than furnish him
one of the world's most potent
teaching aids, an instructional
sound motion picture. To use Dr.
Killian's phrase, let business give
the teacher "a new reach."

This is what I suggest. Let there
be created an agency which could
be called the "American Business
Council for the Development of
Educational Films." (The initials
■"ABCDEF" suggest that education
must go farther than the "ABC's". )

This Council, composed of rep-
resentatives from industry and ed-
ucation, could set forth a list of
most-urgently-needed science and
engineering education films, A film
on, say. Dynamics of Rocket En-
gine Control Systems, then could

be adopted for sponsorship by one
of the leading companies in this
field, where there is not only pri-
mary interest, but the very least
information on the subject. The
Council would serve in an advis-
ory capacity to aid the selected
film producer in developing an
educationally-sound script, fitted
to the curriculum where the need
is greatest.

No Commercials in Films

A standard credit-title format,
furnishing evidence of the spon-
sor's contribution, would identify
the sponsor at the head and end of
the film. No commercial or "sell"
information would be permitted in
the film itself.

Compliance with an educational
film production code would be re-
quired, the basis of which could
be the excellent "Criteria for
Business - Sponsored Educational
Films," published by the Associa-
tion of National Advertisers.

The sponsoring corporation
would foot the entire film produc-
tion bill. Beyond that, one com-
pany may wish to donate several
prints to schools of its choice, while
another misht wish to eo further

and donate several hundred pri
to schools recommended by tl
Council,

Or the prints could be bou
at a printing cost, which would
only a fraction of the cost of
similar educational film produce _,
on speculation. Smaller companies
wishing to participate in this'
science-engineering film could
make money grants to schools to
finance purchase of prints.

Here are some of the more im-
portant standards that should bi
incorporated into these films:

They must be effective teaching
aids.

Science demonstrations must il-
lustrate superior teaching tech-
niques.

Integrate With Curriculum

There should be sufficient cor-
relation between the teaching tech-j
niques displayed in the film and the'
average classroom situation to in-
spire the teachers who use the film
to improve their own methods.

The film lessons should, when-
ever possible, illustrate applica-
tions of modern (even futuristic)
technology now in use in American
industry.

The scientific and engineering

(CONTINUED ON PAGE 20)

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Cordon Yoder shooting flood damage in the Dallas area

'For widest exposure and processing latitudes...

my choice is Du Pont film

f f

says Gordon Yoder, staff cameraman in Dallas,
Texas, for Hearst Metrotone News, Inc.

Mr. Yoder, winner of the 1957 title, "Newsreel
Cameraman of the Year," in the N. P. P. A. — Ency-
clopaedia Britannica contest, tells us that all his
35 mm work is done with Du Pont Superior® 2
and "Superior" 4 Motion Picture Film.

Like all newsreel cameramen. Mr. Yoder must
be able to count on the latitude of his film since
news coverage cant be reshot. "Regardless of
indoor or outdoor lighting, temperature, action,
weather. I have to come up with usable shots," he
says. "In addition, I can't even process my own

fflE

Better Things for Better Living . . . through Chemistry

NUMB E R 2

VOLUME 19

19 58

film— it's rushed to New York and developed there.
So I can"t compensate for varied exposure by con-
trolling the processing.

"Despite this handicap," Mr. Yoder continues,
"I can still shoot confidently with Du Pont film.
There has been only one exposure complaint from
my office in ten years and, even then, the story
was usable!" ...

For newsreels. commercials, features — for every TV use
— there's an ideal Du Pont film. For more information,
call the nearest Du Pont Sales Office. Or write Du Pont,
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Science Challenqe:

(CONTINUED FROM PAGE 18)

principles outlined in the films
should be demonstrated, when this
can be done, by the actual men
who developed them or made his-
toric applications of them.

The films should show how one
science depends on another. For
example, a physics film should
show how this science may depend
on chemistry, mathematics or as-
tronomy before the particular
theory under study can be put to
practical use.

Always, the importance (and,
in some cases, the rewards) of the
fields being portrayed should be re-
flected in the films.

500 Films Are Needed

What films are needed? Dr. Kil-
lian referred to 90 necessary films
in physics alone. 1 should guess
that 500 are in great need in the
scientific and engineering fields.

There are enough that each ofj
America's 100 largest corporations!
earning their profits from the fruits
of science and engineering might
afTord five each over a two-year
period. Insurance, banking, andj
other corporations may want to
contribute, which could either
broaden the base or accelerate the
program.

Research would indicate the ex-
act nature of films needed in the
various curricula. In addition, how-
ever, a number of "attitude condi-
tioning" films are needed. Some
titles might be:

How a Scientist Works: The
Experimental Method: Researchl
. . . What is It?: What it Takes to\
Become a Scientist: The Educationl
of an Engineer: Opportunities for
the Technical Worker: Tomorrow's
Challenges: Great Experiments in
Science.

Biographical sketches or inter-'
views with present-day scientists ori
engineers of note are other pos-i
sible film subjects.

A number of films should he'
made for tv and theatrical release.

(CONTINUED ON PAGE 59)

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BUSINESS SCREEN MAGAZIN

^MIBER 2 • VOLUME 19 • 195!

Win Increases Up to 143 Percent-
Higher Talent Costs for Television Commercials
as Screen Actors Guild Negotiates New Contract

VISUAL SEI.L.II

THAT BRINGS

MOTION PICTURES
TV COMMERCIALS
SLIDE FILMS
SLIDE MOTION
ANIMATION
SYNDICATED FILMS
JINGLES

* The negotiating committee of
the Screen Actors Guild has
reached agreement with the prin-
cipal national advertising agencies
and independent film producers on
the terms of a new contract cov-
ering actors, singers and announ-
cers in tv commercials, John L.
Dales, national executive secretary
of the Guild, has announced.

The agreement is subject only
to ratification by the Guild mem-
bership. Rate increases ranging
as high as 143 per cent are pro-
vided. The agreement is retro-
active to March 2 last and runs to
June 1, 1960.

Besides Dales, the Guild negoti-
ating committee included Leon
Ames, president; George Chand-
ler, treasurer; Verne Smith, a
member of the board of directors;
Chester L. Migden. assistant ex-
ecutive secretary; and William
Berger. legal counsel, all from
Hollywood; Norman Mackaye,
president of the Guild's New York
branch; Tom Shirley, first vice-
president; and Joseph S. Bell, re-
cording secretary; Dwight Weist;
Harold M. HofTman, New York
executive secretary; Raymond A.
Jones, Chicago executive secretary.

Agencies Represented at Talks

National advertising agencies
were represented at the negotia-
tions in New York City by John
Devine of J. Walter Thompson
and David Miller of Young &
Rubicam.

It is understood that some mem-
bers of the New York Film Pro-
ducers Association have not yet
approved the new contract, but
the Guild already is signing com-
mercial producers throughout the
U.S. to the agreement.

Key Points in New Contract

Here are some highlights of the
new contract:

! . On camera minimum raised
from $70 to $80 per eight-hour
day; off camera raised from $45
to $55 per session; with new re-
quirement that player be paid
promptly for each commercial
made. Under previous "unit pay-
ment" system, player was paid by
producer for only one commercial
per day or session and additional
commercials were paid for only if
and when delivered to advertising
agency.

2. All use payments on spot com-
mercials, previously reaching maxi-
mum when spot was televised in

over 20 cities, graduated sharp
upward.

Class A usage now limited
21 to 60 cities, with on came
minimum for each 13-week u
increased from $140 to $170; ne
Class AA, 61 to 125 cities wi
on camera minimum of $220; ne
Class AAA, over 125 cities, i
camera minimum $260.

Increases in Off-Camera Rates

Even larger percentage i
creases in off camera minimum
such as Class B (six to 20 citie;
raised from $52.50 to $72.5
Class A (not over 60 cities) fro
$70 to $ 1 05 ; New Class AA, $ 1 5
new Class AAA, $170.

3. New York, previous
"weighted" as seven cities in d
termining classification for
payments, to be weighted a
cities, with Los Angeles and Ch
cago set as seven cities each, ai
two of these three to constitu
Class A usage, and all three
constitute Class AA usage.

4. Program commercial
rates also were substantially i
creased and the so-called "cut-off
which set a maximum payme
for a Class A program commerci;
was eliminated.

(CONTINUED ON PAGE 24

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BUSINESS SCREEN MAGAZIK

Six powerful reasons why new RCA
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Built-in Lubrication — Sintered

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Seeing and hearing a new
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VOLUME 19

1958

F&B PRO-CINE TRIPOD

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ing motion picture equipment.

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Coming Attractions: Audio-Visuals at the Brussels Fair;
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The "Inside Stories" of Films at Bethlehem Steel and Bell

In Hullywuud

Top-flight production group
will produce your stage se-
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your script, with full Holly-
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NEED A
TECHNICAL FILM MAN?

Have you iiccn faced with the
choice of trying to make an en-
gineer into a motion picture
man or a motion picture man
into a engineer for your tech-
nical films?

I offer you the cotnhination of
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Higher Talent Cnsts:

(CONTINUED FROM PAGE 22)

Under the new agreement, after
$740 is paid on camera or $565
is paid off camera within a 13-
week period, the player continues
to be paid at the rate of IT^-j per
cent of the individual use rate for
use of the commercial within the
13-week period.

5. Program openings and clos-
ings: On camera raised from $400
to $500 for 13 uses in 13 weeks,
and from $570 to $650 for 13
uses in 26 weeks; off camera,
raised from $280 to $400 and
from $415 to $500.

6. Dealer commercials: One
year use, on camera raised from
$575 to $700 and off camera from
$295 to $425; six month use, on
camera, from $295 to $375; off
camera, from $155 to $250. 9^

TSI Announces Lease Plan
for 16mm Sound Projectors

•k Motion picture projectors for
16mm sound films now can be
leased by the month under a new
plan announced by Technical Serv-
ice, Inc., Livonia, Michigan, pro-
jector manufacturer.

Leasing is available on three
portable models, offering com-
bined large screen and built-in
screen projection, and repetitive

E. H. Lerchen, Pre
Technical Service, Ir

projection on a built-in screen.
Renters can convert from leasing
to purchase, with allowance for
fees paid. Service charges for in-
stallation, maintenance and pro-
jector training are on a "pay for
what you get'" basis.

The rental-leasing plan is de-
signed to encourage wider use of
16mm sound pictures for training,
education and demonstration, by
eliminating projector cost as a ma-
jor consideration, according to E.
H. Lerchen. TSI president. In
the new le:isint! p'an. the rental is

only a fraction of the purcha-
price, he pointed out.

Lerchen cited as an example il
company's Model M6 Movieni,
tic projector, a built-in scrci
unit designed for salesmen's us
The Moviematic rents for $84. (
for one month, with the rent
dropping to $45.00 at the sixi
month. Rental periods shorti
than a month can be arranged.

Technical Service. Inc. mam
facturers projectors for point-i>
sale and desk-top demonstration
conventions, class-room and auti
torium instruction and training. \

* * *

Packinghouse Workers Use A-
to Report Wage Conference

M Come to the Conference, a 2i
minute documentary utilizing coK
slides and a taped commentai
has been circulated by the Uniti.
Packinghouse Workers of Amerii
to district union organizations. Tl
film reports on a national waj
conference held in Chicago la
September.

The audio-visual report featur
delegates as they consider maji
wage questions and depicts UPW
officers and Senator Wayne Mor
and Rev. Martin Luther King. .1
who spoke at the convention, i

* * *

Timken Tells Its Story in
New 32-Minute Color Film

^' Even in this era of precisii
mass production, quality roll
bearings are remarkable for t
extraordinary accuracy required
their manufacture.

No Trouble At All, (32 mil
color) produced for The Timki
Roller Bearing Co.. Canton. Ohi
by Wilding Picture Productiot
inc., outlines the processes i
volved in the production and tc
ing of the roller bearings the cor
pany makes.

Conveying a true and interesti
picture of a segment of Americ
industry, the film gets to its su
j;ct without any tiresome drama
tricks.

The film is available throui
Modern Talking Pictures Servii

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BUSINESS SCREEN MAGAZIN

YOUR CALENDAR OF IMPORTANT MEETINGS

SMPTE Convention Set for
iApril 21-26 in Los Angeles

jsY Closed-circuit television equip-
ment, transmission systems and
ibtandardization goals will be sub-
jects covered in one session of the
iH3rd Semi-Annual Convention of
the Society of Motion Picture and
Television Engineers, to be held
in Los Angeles, at the Ambassador
iHotel, April 21-26.
i Other SMPTE sessions will be
devoted to such current topics as
•Distribution of TV Programs on
Film." "Plastics for the TV and
Motion Picture Industries" and
Video Tape Recorders."

An advance schedule of papers
.0 be read at the SMPTE Conven-
fion has been prepared by Program
iChairman Herbert E. Farmer, di-
rector of services. Department of
Cinema, University of Southern
California, and Topic Chairman
iBoyce Nemec, the executive vice-
president of the Reevesound Co.,
iNew York.

I Robert G. Day. General Elec-
|tric Co., Syracuse, New York, will
kpeak on the increasing interest in
I.echnical standards in closed-cir-
j;uit tv and the role the SMPTE
j;an play in this standardization —
in relation to work being done by
ihe Electronics Industries Associ-
Ution.

1 The cost of wideband transmis-
sion over long distances has been
in obstacle to many applications
if closed-circuit tv. Donald M.
,is.rauss. General Electric Co., has
prepared a survey of several meth-
pds of generating, transmitting and
processing narrowband tv signals,
with emphasis on a system using
pnventional pickup and display
pquipment operating at standard
[scanning rates.

I A new electronic method of
pompressing Cinema-Scope and
VitaVision picture images making
jt possible for them to be shown
\m standard home tv screens, with-
out noticeable cropping or distor-
tion, will be discussed by F. N.
Gillette, General Precision Labo-
;atory. Inc., Pleasantville, New
't'ork. Gillette will describe the
pontrol console and installation
jeatures.

I Frank G. Back, Zoomar, Inc.,

Wew York, will report on the dif-

erent characteristics of several

i lypes of zoom lenses, in respect to

'heir advantages and disadvan-

|ages. His talk will be illustrated

|)y pictures and diagrams.

: I The sensitivities of various cam-

i pra tubes, in terms of the illumina-

iion levels required for both stand-

ard and non-standard tv scanning
rates, will be discussed by R. G.
Neuhauser, Radio Corporation of
America, Lancaster, Pennsylvania.

* * *

Schedule DAVI Convention for
April 21-25 in Minneapolis

yV More than 1,500 persons inter-
ested in the audio-visual field are
expected to attend the 1958 Na-
tional Convention of the Depart-
ment of Audio-Visual Instruction
of the National Education Asso-
ciation, to be held April 21-25, in
the Hotel Leamington in Minne-
apolis, Minnesota.

Attending the DAVI Conven-
tion will be directors of audio-
visual programs for cities, coun-
ties and universities; teachers,
supervisors, principals, superin-
tendents, and other school buying
executives; governmental and mili-
tary a-v specialists; executives of
professional and trade associa-
tions; librarians and adult educa-
tion leaders; religious educators,
and producers and distributors of
a-v materials and equipment.

A three-day exhibit of audio-
visual materials, products and
services will be featured at the
DAVI Convention. Held in the
new Hall of States on the Hotel
Leamington's lobby floor, the ex-
hibit will be open from 1 1 :00 a.m.
to 6:00 p.m. on April 22. 23, and
24.

Services to exhibitors include
an exhibit guide, distributed to
convention registrants, which calls
attention to the exhibit's impor-
tance and lists the exhibitors and
the products shown. Exhibitors
also will be listed in a convention
program and they will be given
the names and addresses of all who
register at the convention.

Details of how business organi-
zations can participate in the con-
vention may be obtained from:
The Department of Audio-Visual
Instruction, National Education
Association, 1201 16th Street,
N. W., Washington 6, D. C. !■

* * *

Institute for A-V Selling
Scheduled for July 20-24

ik The Tenth Anniversary National
Institute for Audio- Visual Selling
will meet on the Indiana Univer-
sity campus in Bloomington, July
20-24, just prior to the National
Audio-Visual Convention in Chi-
cago.

Special features of the four
standard Institute courses this year
will include the use of role-playing;

(CONTINUED ON PAGE 26)

NUMBER 2

VOLUME 19

1958

Coming soon

to serve you with

T^VICE the processing

facilities

• New Neg.-Pos. Color

• New 35 mm Black-and- White
"Daily" Service

TV^ICE the printing facilities
TWICE the editorial facilities
T>VICE the sound services

• Both RCA and Westrex

CAPITAL

FILM LABORATORIES, INC.

1905 Fairview Ave. N.E.,
Washington 2, D. C.
LAwrence 6-4634

MEETIIVG EVEIVTS:

(CONTINUED FROM PAGE 25)

a new approach to sales demon-
strations of equipment; and further
development of the use of expert
consultants in specialized areas of
the Salesmanship. Sales and Busi-
ness Management and Applied
Selling courses. A fourth course.
Preparation and Use of Audio-
Visual Materials, features practical,
low cost methods of local prepara-
tion and will be summarized with
a review of applications to major
markets.

Course content changes and
plans for facilities, demonstrations,
equipment, personnel and recrea-
tion have been completed by the
Institute's board of governors.
Frank E. Creasy of W. A. Yoder
Co., Richmond, Va., is chairman
of the Institute board of governors,
with Al Hunecke, DuKane Corp.,
St. Charles, 111., as vice-chairman.
Dr. K. C. Rugg, associate director
of the Audio-Visual Center at In-
diana University, is assisting in
plans and administration. 5^'

2,500 Expected at NAVA
Convention on July 26-29

.' Up-to-the-minute communica-
tions ideas and resources will be
massed for the benefit of educa-
tion, business and industry, the
church field, science and medi-
cine at the annual National Audio-
Visual Convention and Exhibit,
to be held in Chicago, July 26-
29.

An estimated 2,500 audio-vis-
ual practitioners and a-v materi-
als and equipment manufacturers
will convene in meetings and at
exhibits in Chicago's Morrison
Hotel.

It is expected that more new
audio-visual products and develop-
ments will be displayed at this
year's NAVA convention than
for any NAVA exhibition held in
the past five years. Nearly $1.5
million in equipment, products and
materials will occupy the mezza-
nine and first floors of the Morri-
son Hotel, convention headquar-
ters. Over 100 a-v producers and
manufacturers, including a num-
ber of new entrants in the field,
will be featured in some 160 ex-
hibits.

Concurrent sessions are being
planned by six audio-visual or-
ganizations and the National
Audio-Visual Association, chief
sponsor of the convention. Speak-
ers in many phases of a-v activity,
workshops, seminars, discussion
groups and film previews are be-
ing scheduled for the event. ^

"The Hunters" Top Winner
in N.Y. College Competition

M City College of New York-
Robert J. Flaherty Award foi
1957 "for outstanding creative
achievement in the documentar\
film" has been given to Thi
Hiiniers. it is announced by Yae
Woll. director of the City Collegi
Institute of Film Techniques
sponsor of the annual competition

The Hunters is a study of the
primitive culture of the Bushmer
of South Africa. I'roduced fo
the Peabody Museum of Harvan.
University, the film was shot ir
color in the Kalahari Desert. Tht
award will go to writer-photogra
pher John Marshall and Rober
Gardner, who collaborated in di
recting the film.

A special award was given ti
The Earth is Born, produced fo
Transfilm-Geesink by Walter Low
endahl. This color film portray:
the formation of the earth, as i
might have appeared to an on
looker, from its beginning in gas
eous matter to its solidification.

The award will go to Mr. Lou
endahl, president of Transfilni
and Zachary Schwartz, who dir
ected the film.

Honorable mentions went tc
C/7v of Gohl. produced by Ton
Daly, and Overture, written an(
directed by Jean Louis Polidori
for the United Nations Film Sei
vice, and filmed by U.N. camer.i
men. City of Gold is a nostalgn
film visit to Dawson, Alaska, i^

£ VISUAl AIDS

MOTION

pictures
slid'e

FILMS

SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.

11 EAST 44fh STREET
NEW YORK 17, N.Y.

BUSINESS SCREEN MAGAZIN

!VIPTE Video-Film Course
jsing Offered by UCLA

< A course in "Film and Video
1 Television" is being sponsored
I the University of California,
!3S Angeles, by the Society of
potion Picture and Television En-
rtieers in cooperation with the
^CLA Engineering Extension,
jitiated on February 26, sessions
je slated to run for 1 7 weeks.
I The new course was developed
}i aid television personnel who are
jsponsible for the handling and
iaintenance of film and for pro-
(dural techniques in the use of
ms in tv stations. Aspects of
in use and care will be discussed
experts from the motion pic-
re and television industries.

Westfall Coordinates Course

Sponsorship of the course is
ling eflfected by a subcommittee
iipointed by the SMPTE's Edu-
(tion Committee. The subcom-

ittee is headed by Edward E.
.pnham, chief engineer of station
jrTV, Los Angeles. Coordinat-
:ig the course is Ralph Westfall,
ijotion picture engineer. West
past Division, Motion Picture
jlm Distribution, Eastman Kodak
•jmpany.

;The Society's Education Com-
littee, under the chairmanship
^ John G. Frayne, engineering
. Manager, Westrex Corporation,
joUywood, consists of subcom-
littees on the west and east coasts
jir the training of sound techni-
<|ins and laboratory technicians
.id the development of university

d technical school curricula.

TV Photography First Subject

The course's opening lecture,
ntroduction and Practical As-
Ixts of Photography for Televi-
»n," was given by Benham. Other
i';tures include: "Principles of
jilm Manufacture," "Dimensional

I 'oblems in Film Usage," "Film
ioduct Identification and Nomen-
jature," "Principles of Film Man-
liacture," and "Important Ele-
lents in Film Care," all given by
jestfall.

i William E. Gephart, vice-presi-
i|nt, General Film Laboratories,
'ill lecture on "Laboratory Chemi-
^1 and Physical Control Methods"
id "Photographic Requirements
r Films in Television"; Robert
'j Hufford, physicist. West Coast
|j;vision, MPFD, Eastman Kodak,
'U discuss "Film Projection
jquipment — Intermittent and

' i3ntinuous TV Projectors."
{Ralph E. Lovell, head of Kin-
icope Recording, National Broad-

ICONTINUEDON PAGE 28)

New ideas in teaching and training tools

. . . crafted by Bell & Howell, the recognized leader in audio-visual equipment.
Here are only samples of the broad line that includes: New Electric Eye
Cameras . . . Time and Motion Cameras . . . Slide and Movie Projectors . . . high
fidelity Tape Recorders ... all with Bell & Howell's famed engineering quality.
All are sold and serviced by the nation's most experienced A-V dealers.

Spool Load Electric Eye Camera Automatic Slide Projector— Changes Brilliant Multipurpose Projectoi

— automatic exposure control. Lets slides automatically or by remote con- —shows both slides and filmstrips. 50(

everyone shoot e.xpertly. 240EE. trol. Easiest to use. Robomatic. watt and 750 watt models. 724A.

4-Speaker Tape Recorder-high fidel Deluxe Portable Tape Recorder-su- Heavy Duty Sound Projector -meets

ity for music appreciation. Unique sound perior 2-speaker model, versatile and all projection situations, conference
system, simple operation. 300L. compact, newest control features. 775. rooms to auditoriums. 16rrun. 614CB.

Ask your Bell & Howell A-V dealer for a demonstration of these
and other products in the broad, quality line he carries. For full
descriptions and prices, call him today, or vv^rite Bell & Howell,
7108 McCormick Road, Chicago, Illinois.

^ Bell & Howell

FINER PRODUCTS THROUGH IMAGINATION

World's most popular sound pro-
jector—theater quality pictures and
sound, proven dependability. Magnetic
recording model also available.385CR.

UMBER 2

VOLUME 1!

ICA Victor Ciislom Recording covers more ground - faster —
nan any other service of its kind. Our engineers' superior skill,
einforced by years of experience and the most up-to-date tcch-
liques and equipment, makes RCA Victor the constant leader
a the field.

tCA Victor also supplies the most extensive library of musical
elections for slide films — at no extra cost. First quality record-
ig, careful handling, and fast delivery go hand-in-hand with
very order.

lave RCA Victor Custom Record Sales provide yon with its

famous "one-stop" service — recording, editing, pressing, and
shipping — for greater quality, economy, and results!

RCA Victor custom record sales ^5t>

New York 10, l.'i.'i East 2I,lh St MUrray Hill 9-7200

Chicago 11. 4i5 N. I.aUe Shore Drive WHitchall i-SSlS

Hollywood 3S, lOtr, N. Sycamore Ave OLdfield 1,-1660

Nashville S, 1525 McGavock St ALpine 5-6691

In CiiiKidtt. call Record Department, RCA Victor Company, Ltd., 1001
Lenoir St., Montreal, Quebec. For information concerning other foreign
countries, write or phuiie RCA International Division, SO Rockefeller Plaza,
New York SO, N. Y.-JU C-3S00.

SMPTE Video-Film Course

(CONTINUED FROM PAGE 27l

casting Company, will lecture on
"Video Recording — Film and
Tape" and "Elements of Televi-
sion Engineering." Theodore B.
Grenier, chief engineer. Western
Division. American Broadcasting
Company, will lecture on "Tele-
vision Film Pickup Systems.'
Charles Van Enger. Jr., film edi-
tor. Review Productions, and
Frank G. Ralston, director of the
Network Film Dept., ABC, will
discourse on "TV Film Editing."

Representatives from various
film distributing companies wili
lecture on "TV Film Distribu-
tion." A final session will feature
a general review of all lectures h)
the respective instructors. Nor-
wood L. Simmons, member of the
West Coast Subcommittee on Edu-;
cation of Laboratory Technicians
will moderate this session and lec-
ture on "Methods of Color Pho-
tography."

The sessions will be held at th{
Eastman Kodak Company, Sant;
Monica Blvd., Hollywood. Th(
fee for the course is $30.00. f

Dynamic Films Opens New
Executive and Sales Offices

Dynamic Films, Inc. has openec
new executive and sales offices a
405 Park Avenue, New York
Production facilities at 112 Wes
89th Street have been expanded. f

Gold Medal Studios Elected
to N.Y. Film Producers Assn.

>■ The Film Producers Associa
tion of New York has electee
Gold Medal Studios, Martin Poll
president, to membership,

Recently Gold Medal acquirei
a new Mitchell rear-screen pro
jection device, one of only thre*
in the East, that permits extensi\
scenic effects. It is available t.
all film producers on a rental basi'
The company has augmented it
main film stages with two ne\
stages on its Biograph Studios loi
another at the DuMont Tele
center in midtown Manhattar
and a "western" stage at th
Cimarron Ranch just outside N. \
* * ♦

U.S. Exports of Still Projector
Show Gain During 1957

■m" Exports of still picture projei.
tors increased by more than 1 2,00i
units in 1957, according to th
Business and Defense Services Ad
ministration of the U. S. Depart
ment of Commerce.

Shipments of this type equij
ment totaled 54,210 units value
at $2,108,978 in 1957, as con,
pared with 42,003 units valued ^
$1,697,229 in 1956. i

BUSINESS SCREEN MAGAZIN

RIGHT Off the REEL

Labor Takes An Active Role in Use of the Film Medium

(HE Labor Unions are setting
jl a fast pace for management
lith a sizeable number of im-
portant new public relations films.
i)ne which won't win any com-
Dany plaudits in Detroit, at least.
Is the United Auto Worker's Pros-
\)erity jor AH. UAW president
Valter Reuther explains in detail
vhat the union's bargaining de-
nands are in coming negotiations
Kith auto, aircraft and agricultural
implement companies.

The International Brotherhood
)t' Electrical Workers will release
^s new film Operation Brolher-
Lyj — the IBEW Story next
Inonth. Picture tells the history
;)f the union. Last February, the
Jnited Steelworkers of America
bremiered its 68-minute film Bur-
den of Truth and there's a new
Packinghouse Workers' picture.
j The labor organizations are get-
ling these pictures ,v/)ovi7i, not only
[o their own members but among
influence leaders throughout the
i:ountry as well as to school chil-
liren. It is a sad commentary that
Management has lapsed into com-
i)arative silence, filmwise, at this
decisive hour of economic stress.

ireedoms Foundation Award
o "The Battle for Liberty"

Sharing honors with American

Engineer which was awarded the

ncased George Washington

JTonor Medal by the Freedoms

|-oundation in February was

' 'mother important film contribu-

: |ion from The Jam Handy Organi-
ption. Also accorded highest hon-
ors was the sound slidefilm series

' The Battle for Liberty, which de-

■ tails the principles and patterns of

' tommunism.

' I This hard-hitting presentation of
jjasic facts about totalitarian Com-

' 'nunism is now being made avail-
ible to schools and groups. 9

\ This hard-hitting series of sound
'filidefilms on Communism won
* freedoms Award honors.

*V«^^

PICTURES THAT MADE NEWS THIS /ViONTH

"Disaster and You" Depicts
Red Cross '55 Flood Work

'■ Disaster and You, a 3()-minute
film depicting the work of the
American Red Cross disaster units
in alleviating distress caused by the
New England floods of 1955, was
premiered by national, state, and
local Red Cross officials recently
in Torrington, Conn. Much of the
footage in the film was made in
Torrington.

Also at the premiere were Gov.
Abe Ribicolf of Connecticut, U.S.
Senators Prescott Bush and Wil-
liam A. Purtell, and representatives
of the federal government.

Produced by Wilding Picture
Productions, the film was made
through a grant from Radio Cor-
poration of America through its
chairman Brig. Gen. David Sar-
noff.

Purpose of the picture, accord-
ing to a high Red Cross official, is
to "help people better to under-
stand the nature and scope of Red
Cross disaster operations."

On the day following the pre-
miere, the film was shown every
hour to residents of Torrington,
many of whom were personally in-
volved in both the disaster and the
work of the Red Cross. Clips of
the film also were shown on Dave
Garroway's Today tv show.

Distribution of the film through
Red Cross units is being planned.

Warren R. Smith, Inc., Now
in New Pittsburgh Studios

- The new film studios of War-
ren R. Smith. Inc., Pittsburgh,
were dedicated recently in cere-
monies presided over by Mayor
David L. Lawrence. Now cen-
tralized in an entire building at
210 Semple Street in Oakland,
the new location affords 12,500
square feet of studio, laboratory
and production space.

Attending the "studio warming"
were representatives of tv and
radio stations, newspapers, public
relations and advertising agencies,
educational institutions, business
and industrial organizations, and
civic groups.

Besides producing films for in-
dustry, education and television,
the Smith laboratories also have
been a major processor of film
for tv stations, industrial firms, ad-
vertising agencies, and educational
institutions. 1'

Honored Guests at recent Washington I). ( . i>rr/iiit'rc of "Rubber From
OH" (see page 30) were (I. to r.) U. S. Commissioner of Patents Rob-
ert C. Wat.son; Secretary of Commerce Sinclair Weeks: A. D. Green,
butyl pioneer; W. J. Sparks, co-iiivenlor of butyl: W . C. Ashury, Esso
Research Vice President and host: and U. S. Senator Alexander Wiley.

A Driver's Eve \ii\\ hI ihc i'.S. is what audiences at the Bniwch
Exhibition will see in "An American Highway Experience," produced
by General Motors for showing there. Using an Arriflex 35mm camera
with a Mitchell finder, hood-mounted on a special platform, Jo Hudyma
(above), G. M. Photographic cameraman, and director-cameraman Don
Nor burn shot scenes from New England to Florida.

Pittsburgh's Mayor David L. Lawrence (right) helped to dedicate the
new Warren R. Smith, Inc. Studios in that city last month. His host,
president Warren Smith, demonstrates company's Tele-Cam equipment.

;\' UMBER 2

VOLUME 19

1958

Fian'-lii;ht dramatizes a night view of the fxiiiuiuin section of an E.s.so l->utyl plant.

EvDlution of Man-Made Rubber

Esso's Film "Rubber From Oil" an Imaginative Treatment of Technical Subject

THE Interpretation of Science and
technology to the general, non-technical
public is one of the greatest challenges and
opportunities to sponsors and producers of
business lilms. The challenges, although great
in every industry, are especially exacting in
the petroleum and chemical industries. Film
producers and sponsors have long wept bitter
tears about the sameness of tanks, towers and
reactors.

So when the Esso Research and Engineering
Company decided with Nat Campus, president
of Campus Film Productions, that the com-
pany's next public relations film should be on
butyl synthetic rubber, there was unanimous
agreement that towers and reactors should be
deemphasized in favor of a more imaginative
approach.

Recognize Story's Dramatic Qualities

To begin with, there was agreement that
the butyl story — more than most industrial
stories — had certain inherent dramatic ad-
vantages. For example, in contrast to most
new developments where it is often difficult —
if not impossible — to single out the scientists
who contributed most, butyl had been invented
by two company chemists, Drs. W. J. Sparks
and R. M. Thomas.

After a crash program of development, butyl
had helped the allies win World War II by
supplying inner tubes and other military equip-
ment; and because of its many special proper-
ties, butyl is being used in new products
almost every day.

So this man-made rubber offered the oppor-
tunity to interpret industrial research, chemistry
and chemical engineering to the general
public — and especially to the young people

who, with the proper motivation, might be-
come tomorrow's chemists.

In addition, butyl was, in line with the
company's overall public relations objectives,
a good example of how large-scale industrial
research contributes to the nation's defenses
and results in improved products for living.

Accent on Realism and Authenticity

From the beginning, both Campus and the
company insisted on realism and authenticity.
It was agreed that the film would cover the
problems and failures as well as the successes.
Too many films, they agreed, make science
and engineering seem routine and dull. Al-
though an occasional lab assistant might be
permitted to wear a white coat for aesthetic
reasons, most of the scientists would be in
shirt sleeves and the more practical lab aprons.

Where pilot plants had been torn down, a
careful search was made for contemporary
duplicates. The goal was an interesting and
exciting film that would be understandable to
laymen and credible for the scientists. Al-
though singleness of purpose is no doubt a
virtue in film production, it is the opinion of
both the company and the producer that the
two-edged standard, in this case, resulted in
a better film for all audiences.

As the central scientific and technical organ-
ization for the Standard Oil Company (New
Jersey), Esso Research is primarily interested
in producing films which can be used as widely
as possible by affiliates operating in more than
60 nations. As a matter of fact, once a film
such as Rubber From Oil is produced, Esso
Research prefers to turn all distribution, even
U.S., over to affiliates.

Two previous Campus productions, Flowini;

Solids and Leadership Through Research hav
proved that this formula works. For exampk
Leadership Through Research was retired i'
1954 only after it had reached over four millio'
people in the U.S., Latin America and Europ
at an average cost of about two mills pe
person.

Because of the large potential for foreig
language distribution, the company has founi
it best to avoid live sound so there will b
no lip-sync problem in translation. By th
same token, use of English placards or title
in the body of the film must also be avoidcc
Naturally this imposes a few limitations; how
ever, in the case of Rubber From Oil, th
narrative style (CBS's Bob Hite serves a
narrator) proved to be most effective.

Most "Actors" From the Company Ranks

Because butyl was invented more than 2(
years ago, a decision was made to find actor
to play the roles of the co-inventors. Althougl
the inventors are not widely known outsidi
industry circles, it was still felt that the actor
should be selected, in part, for their resem
blance to the inventors. The other personne
appearing in the film were recruited from com
pany ranks and responded with natural be
lievability to Director Don Haldane's coaching

After the usual rounds of rewriting, thi
script by Alvin Boretz emerged with a ston
line which traces butyl from its invention (thi
first batch was actually turned out in a honn
washing machine) on a Saturday in July, 1937
through its successful vulcanization and im
provement, war-time process development an(
product research. Three animation sequence
explain the chemistry of the development.

Because it was difficult to compress thi
story of 20 years of research into less thai
thirty minutes, a decision was made to maki
a somewhat longer film. After editing, th(
film runs 31 minutes; however, a 27' -j minute,
b/w version is under consideration for tv. 5!

Man-made rubber as it leaves extrusion presse.

BUSINESS SCREEN MAGAZINE|

PROCEDURES FDR EDPYRIGHT
of Motion Pictures and Filmstrips

by Evelyn Dunne, U. S. Copyright Office

N 1894, The First Claim to copyright in a
motion picture was registered. The film was
le famous Edison Kinetoscopic Record of a
neeze popularly known in film circles as Fred
ht's Sneeze, with a running time of two and a
alf minutes. Since then the Copyright Office
as registered claims in over 90,000 films; in
lie first six months of 1957, 2105 claims in
ew films were registered, as well as 507 re-
jewals of previously registered claims.

This summary describes briefly the require-
lents for copyright registration of motion pic-
ires and filmstrips, and gives the basic infor-
lation on application forms, return agree-
lents for films deposited, and the film cata-
)gs published by the Copyright Office.

In the early days there was no statutory
iassification system. The different types of
taterial submitted for copyright were distin-
■ jaished only by a descriptive word or phrase
^ (iter the title of a work: "book," "musical
|)mposition," "photograph," etc.
I In the absence of specific mention of "mo-
' 'on pictures" in the law, the term photograph
':emed most nearly applicable for purposes of
atry, but the physical nature of the items de-
• "Dsited ranged from paper prints and repre-
fentative stills to complete motion pictures on
jSmm positive photographic paper rolls.
I A classification section was eventually pro-
jded in the Act of March 4, 1909, and on Au-
jast 24, 1912, two additional classes were es-
blished for motion picture registrations:
lass L for photoplays, and Class M for mo-
on pictures other than photoplays. Presently,
lass M includes training and promotional
Ims, documentaries, and filmed television pro-
rams having no plot. Filmstrips and slide
Ims, as well as still photographic prints, are
:gistered in Class J, photographs.

REGISTRATION OF COPYRIGHT
CLAIMS IN FILMS

pplication Forms

Presumably much of the material in which
iie readers of Business Screen are interested
jelongs appropriately in Class M, although any
ramatic film, regardless of its use, would be
imsidered Class L material. The same form.

Form L-M, is filed for both classes, but it is
essential that in each application filed it be in-
dicated whether the work for which registra-
tion is sought is a photoplay. Class L, or a mo-
tion picture other than a photoplay. Class M.

The latest forms. Form L-M, and Form J
which is suitable for filmstrips, may be ob-
tained without charge from the Register of
Copyrights, Library of Congress, Washington
25, D. C. All applicable items in forms sub-
mitted must be filled in to secure registration
of a claim; incomplete applications are not ac-
ceptable.

Besides a statement as to whether or not
the work deposited is a photoplay, the infor-
mation required includes the complete name
and address of the claimant or claimants; the
title of the work, that is, the title of the film or
filmstrip; and the name and citizenship of the
author of the film. Where a work is made for
hire, the employer is considered the author,
and citizenship of an organization formed
under United States federal law or the law of
one of the states should be stated as "U.S.A."

If the work seeking registration has been
published; i.e., if copies have been placed on
sale, sold or publicly distributed, the date and
place (country) of publication must be stated
on the application. If the film is based on or
correlated with a previously published work,
this should be indicated and a brief statement
made, describing the new work of authorship
in which copyright is claimed.

The Notice of Copyright Prescribed by Law

i> Copyright in a published work is secured
according to the statute, Title 17 of the United
States Code, Section 10, by the very act of
publication, provided all the copies bear the
prescribed notice of copyright at the time of
first publication. The Copyright Office regis-
ters a claim after copyright has thus been se-
cured by publication. The registration is, how-
ever, a condition precedent to any suit for
infringement of copyright.

Publication generally means the sale, plac-
ing on sale or public distribution of copies. In
the case of a motion picture, it may also in-
clude distribution to film exchanges, film dis-
tributors, exhibitors or broadcasters under a
lease or similar arrangement.

The notice of copyright should consist of
the word "Copyright," the abbreviation
"Copr.," or the symbol "®," accompanied by

UMBER 2

VOLUME 19

19 58

the name of the copyright owner and the year
date of publication; for instance, "'' Indiana
University, 1958." The notice should be
easily legible, and should appear on the film
itself, preferably on or near the title frame.

Use of the symbol ""'-'" together with the name
of the copyright owner and the year date may
result in copyright being secured in some coun-
tries outside the United States which are mem-
bers of the Universal Copyright Convention.
For information regarding the protection in
other countries of works by United States citi-
zens, an informative circular may be obtained
from the Copyright Office (Circular 37).

Once a work is published with notice, there
is a legal obligation to register a claim. Under
the copyright statute, claims may also be regis-
tered in unpublished works, i.e., those not re-
produced in copies for sale or public distribu-
tion.

Deposit Requirements

M In the case of an unpublished film, the fol-
lowing should be deposited in the Copyright
Office:

1. the title of the motion picture (shown in
the application);

2. a description, which may consist of a syn-
opsis, press book, continuity or other
identifying matter;

3. a print taken from each scene or act if
the film is a photoplay, or not less than
2 prints from different sections of the
work, if it is a motion picture other than
a photoplay;

4. an application Form L-M, duly com-
pleted; and

5. a fee of $4.00.

The requirements for registration of a claim
in a published work are the same with regard
to items 2, 4 and 5 above; a description, ap-
plication and fee must be deposited. However,
instead of the separate prints, (item 3 above),
two complete copies of the best edition of the
motion picture then published should be sent
to the Register of Copyrights promptly after
publication.

If a registered, unpublished work is later
reproduced in copies and published, it is neces-
sary to make a second registration, in accord-
ance with the requirements outlined above for
a published work, including the placing of the
statutory notice containing the correct year
date on all copies of the film before publication,
and the deposit of two complete copies of the
work, together with a new Form L-M, descrip-
tion and $4.00 fee.

To register a claim in a filmstrip. Form J
is filed. If the filmstrip has been published, two
complete copies of the work must be deposited;
if it has not been published, one. A $4.00 fee
is also required.

Registrations are more rapidly completed if
ail the requisite elements — copies, application,
fee and description — are sent to the Copyright

(CONTINUED ON PAGE THIRTY-TWO)

PrDCGdurGS for Film Copyright:

(continued from page thirty-one)

Office at the same time. Upon completion of
the registration of a woriv. the certificate (page
3 of the application form), bearing the seal
of the Copyright Ofiice. is returned to the appli-
cant. Such a certificate will be admitted by any
court as prima facie evidence of the facts
stated therein.

HUiHTS SIM THE I) BY

( ()pykk;ht owners

■sV Copyright in unpublished works is secured
by compliance with the statutory requirements
for deposit; copyright is secured in published
works by the publication of the work with the
prescribed copyright notice.

The original term of copyright in a published
work lasts for 28 years from the date of publi-
cation; in the case of a work originally reg-
istered in unpublished form, the copyright term
lasts for 28 years from the date of registration
in the Copyright Oftlce. In either case, the
copyright may be renewed for a second 28-
year term, but only if an acceptable renewal
application and $2.00 fee are filed within the
last (28th) year of the original copyright term.

Form R is used for renewals, and. like the
other forms, is available without charge. Page
4 of this form contains detailed information
about renewal requirements.

It is not possible to obtain a "blanket" copy-
right; copyright is secured only in the particular
work in which the claim is registered. Copy-
right, if secured in a given film, does not apply
to future or past films in a series, nor to the
series as a whole. The general idea, outline or
title of a motion picture or other work cannot
be copyrighted, nor can the characters or situa-
tions portrayed.

The Copyright Office is not empowered to
register claims in unpublished scenarios or syn-
opsis except where they approximate complete
shooting scripts. Films accompanied by sound
recordings are accepted as deposits, although
claims are not registered in sound tracks alone
or in phonograph recordings.

PH<)< ESSI.\(i BY COPYRIGHT
OKKKE -LIBRARY OF CONGRESS

Agreements for Return of Copies

iT The deposit copies ( i.e., reels) of a published
motion picture are subject to retention by the
Copyright Office. However, a special, prepared
contract may be signed with the Librarian of
Congress for the return of copies immediately
following registration.

If no contract with a particular remitter
exists, upon the receipt of deposit copies, a
letter is written to him, explaining that an

agreement for the return of copies is available,
and enclosing copies of the form of agreement.
The copies of the film are held by the Copy-
right Office, pending a reply.

An agreement, once approved, applies to all
motion pictures the claimant may deposit. The
agreement must be between the Librarian of
Congress and the copyright claimant, and the
claimant must sign the agreement. Deposited
films are returned to the claimant. Railway
Express collect, at the address given in the
application.

According to law, any motion picture de-
posited may be selected by the Librarian for
the collections of the Library of Congress.
Therefore, claimants agree to keep available,
for a period of two years, one copy of each
motion picture so deposited. Unless the Librar-
ian requests a copy within the specified period,
he is deemed to have relinquished the right to
demand a copy.

If no such agreement is concluded, the copies
of motion pictures deposited for copyright are
transferred to the Library of Congress for dis-
posal.

Examination & Cataloging of Films
by Copyright Office

w The copies of motion pictures deposited for
copyright registration are examined by means
of a special projector for validity of the copy-
right notice — inclusion of all required elements,
legibility and position — for completeness of
copies and for data for cataloging. The films
are not examined for originality or monetary
value.

A data sheet is made by the examiner and
forwarded with the application to the Catalog-
ing Division of the Copyright Office, where
semi-annual and cumulative catalogs are pre-
pared for publication, as well as the cards
which constitute the Copyright Card Catalog
maintained in the Copyright Office.

Film Catalogs Issued Semi-Annually

Semi-annual catalogs of motion pictures and
filmstrips registered are published by the Copy-
right Office. They constitute Parts 12-13 of
the "Catalog of Copyright Entries." In 1957,
3204 motion pictures and 513 filmstrips were
registered and catalogued.

These catalogs may be obtained for $ 1 .00 a
year, payable in advance, from the Register of
Copyrights. The latest volume is "Motion Pic-
tures and Filmstrips January-June 1957." Or-
ders may also be placed for subscriptions for
one or more years.

Arrangement of the catalog is by title. Each
work is described in a main entry which in-
cludes information pertinent to the copyright
claim, and references lead to associated titles.
Renewals are in a separate section. There is
also a name index in each volume, containing

the names of claimants, producing and releasii
companies, sponsors and authors given in tl
main entries.

How Film Entries are Cataloged L

The main entry for each work current!
registered contains the following items, if an
plicable and available: I

1. title (any variants, and the descriptiu
word "filmstrip" if applicable);

2. production statement;

3. physical description, including runnii
time or number of reels, silent or sound filr
color or black and white, width of film;

4. series statement (if applicable);

5. author and title of any published work o
which the film may be based (if informatio
appears on application or copy);

6. names given in the application which c
not appear elsewhere in the entry;

7. name of the employer in the case of
work made for hire, and of the employees whe
given in the application;

8. information in application relating to rej
istration of an earlier version of work;

9. in the case of new versions, brief stat(
ment of the new matter in which copyright
claimed;

10. copyright symbol "?";

11. name of the copyright claimant;

12. in the case of published works, date (
publication given in the application; in the ca;
of unpublished works, date of receipt in tli
Copyright Office of the last of the items n
quired to complete registration;

13. registration number.
Here are some typical entries :

THE BEST TRUCK TIRE EVER MADE

(Filmstrip) Chevrolet Motor Divisioi
Made by Jam Handy Organization,
fr., b&w, 35mm.
'^Chevrolet Motor Division, General M(
tors Corp.; 23Mar57; JU8826.

MAKE YOUR HOME SAFE. Young Amei
ica Films. 11 min., sd. b&w, 16 mm. Wit
teacher's guide.

The Copyright Office has also published thre
cumulative catalogs of motion picture entries

Motion Pictures 1894-1912, identified froi
the records of the United States Copyrigl
Office by Howard Lamarr Walls. 1953. 92
Buckram, $2.00.

Motion Pictures 1912-1939, a cumulati
catalog listing works registered in the Cop)
right Office between August 24, 1912 an
December 31, 1939. Copyright Office Cumuh-
live Series. 1953. 1.256 p. Buckram, $18.0(

Motion Pictures 1940-1949, a cumulativ
catalog listing works registered in the Cop)
right Office between January 1, 1940 ai
December 31, 1949. Copyright Office Cumul
tive Series. 1953. 598 p. Buckram, $10.00.

Orders are taken for these three volume!
which together list 80,000 motion pictures. K

BUSINESS SCREEN MAGAZIN

Pa., into four
ul shoe stores
/Ir. Metzger's
lensed into 12
rs which are
lure and re-
McCall's will
eeing the film,
as staged with

at J. & J.
shoe store in
;il Films, Inc.
elv free hand

format and
ne interesting
ery shot was
listomer's eye
ting a story

that used in
roduction.

Retailers

an? was pre-

Shoe Fair

Some 5,000

'cs saw the

ngs daily for

Fair. Many

and chains

Red Cross,

. Penney and

rints on the

|heir salesmen,

me 30 more

t use through-

h more being

Vit cost ) each

now found
n has brought
requests from
to use it in

.t budget. Are
been one of
fashion pro-
magazine has
lly entrenched
y (it regularly
"s shoe adver-
service maga-
hus renewing
s earned with
ishion arbiter
In. R'

'^^ yf!9*>-

FEATURE-LENGTH MOTION PICTURE WITH ORIGINAL S)K]
AND MUSIC HIGHLIGHTS THE 1958 DEERE DAYS PROG\K|

(CONTINU

Office at thi
the registrat
3 of the a
of the Copy
cant. Such
court as p
stated thereil

ti- Copyrigh
by compha
for deposit;
works by th
prescribed c

The origi
work hists fi
cation; in tl|
istered in im
lasts for 2<s
in the Cop
copyright n
year term,
appMcation
last (28th)

Form R i
other forms,
4 of this fc
about renew

It is not p
right; copyrii
work in whi *
right, if secu|
to future or
series as a
title of a m
be copyright
tions portra

The Cop
register clai
opsis except
shooting scr
recordings ;i
claims are n
or in phonojj

Providing something new and different to entertain |
the host of farm families that gather each year for the
Deere Days programs is a difficult task. For more
than twenty years we have successfully filled that
assignment and the 1958 picture is no exception. Six
weeks in production in Arizona and on stage (see
illustrations) , this fast-moving musical comedy titled
"Ace Ranchero," will highlight the Deere Days with
sheer fun and entertainment. Except for the cast of
110 television, screen and musical comedy stars, all
personnel involved were regular Wilding employees.

Fletcher D. Richards advertising agency teamed with Wilding
to produce a series of twenty-six half-hour television shows for
AMF — American Machine Foundry — leading manufacturer of
bowling alley pin-setting equipment. Starring championship keg-
lers the series is now entertaining millions of people coast-to-coast.

New Bufferin television commercials made
through Young and Rubicam feature nation-
ally known "Breakfast Clubber" Don McNeil.

A series of product television commercials for
Leo Burnett and their client Chas. Pfizer &
Company were produced on Terramycin.

H-

Pa., into four
ul shoe stores
/Ir. Metzger's
Icnsed into 12
rs which are
ture and re-
McCail's will
eeing the film,
as staged with

at J. & J.
shoe store in
il Films, Inc.
elv free hand

format and
ne interesting
ery shot was
[istomer's eye
ting a story

that used in
jroduction.

Retailers

an? was pre-
|nal Shoe Fair

Some 5,000
ives saw the
ngs daily for

Fair. Many

and chains

Red Cross,

. Penney and

rints on the

eir salesmen.
Tie 30 more
t use through-
h more being
nt cost) each

now found
n has brought
requests from
to use it in

it budget. Are
been one of
fashion pro-
magazine has
ily entrenched
y (it regularly
's shoe adver-
service maga-
hus renewing
s earned with
ishion arbiter

IK y^S%-

NUMBER 2 • VOLUME 19 • 195!

EXCLUSIVE

The "Academy of Lighting Arts" is a sales training pro-
gi'am developed for the Large Lamp Department of General
Electric to train people to sell "Light for Living." An intense
field study was conducted to appraise the methods by which
the merchandise of lighting is sold and to probe for opportuni-
ties to improve selling methods. Out of the study was gen-
erated a broad program consisting of ten carefully planned
clinics designed to bring lighting knowledge and selling tech-
niques to people who influence the sale of lamps and fixtures
and generally better lighting in communities. Visual ele-
ments in the program include two important motion pictures.

"Academy of Lighting Arts"

A PROGRAM DESIGNED TO HELP SALES PEOPLE BECOME LIGHTING SPECIALISTS

One film illustrates the sales potential for residential light-
ing and some of the ways to get better lighting into homes in a
community. The other film illustrates selling methods that
work on a showroom floor. Colorful slidefilms mechanize
the teaching of functional and decorative lighting techniques
and lighting for special tasks. The program also includes
carefully planned meetings, open foi*ums, live demonstra-
tions, outside reading, lighting projects and quizzes. The
result of the program will be the graduation of a large
number of "Certified Lighting Consultants," people quali-
fied to help home owners make intelligent lighting selections.

BUSINESS SCREEN M A G .A Z I N E

JOHN DALY NARRATES
"THE ROAD AHEAD"

In this scene fronn one of the movies, Daly
illustrates the importance of all allies in the
electrical industry cooperating to promote
the "Light for Living" program.

SELLING IN A LIGHTING
FIXTURE SALES ROOM

This scene from the color movie on floor
salesmanship shov/s hov/ the v/aiting cus-
tomer is recognized by the salesman even
though he is temporarily involved.

A SCENE FROM ONE OF
THE COLOR SLIDEFILMS

Here sales people are taught the value of
checking fixture installations after a light-
ing job is completed. The satisfied customer
should be the objective for all lighting
sales people.

Pa., into four
ul shoe stores
/[t. Metzger's
iensed into 1 2
rs which are
ture and re-
McCairs will
eeing the film,
as staged with

at J. & J.
shoe store in
al Films, Inc.
elv free hand

format and
)ne interesting
■ery shot was
istomer's eye
ting a story
e that used in
roduction.

■ Retailers

an? was pre-
nal Shoe Fair

Some 5.000
ives saw the
ings daily for

Fair. Many
. and chains
; Red Cross.
'. Penney and
irints on the
heir salesmen,
me 30 more
t use through-
h more being
nt cost) each

now found
n has brought
requests from
to use it in

;t budget. Are
been one of
fashion pro-
magazine has
lly entrenched
y (it regularly
's shoe adver-
service maga-
hus renewing
s earned with
ishion arbiter

DUMBER 2

VOLUME 19 • 1958

^^^

PXCLUSlVEl pR"N«Nc

( <

^ra/faara uii lop-tevei bates {.onrerence
Includes Workshop Meetings and Entertainment

To spur sales in all divisions Standard Oil con-
ducted a three-day sales conference of workshop
meetings aimed at its higher echelon of sales
management. The meetings consisted of execu-
tive speeches, motion pictures, flip chart discus-
sions, glass slides and other visual presentations.
Highlight of the three days was a musical play
of original songs sung by top-flight performers
in colorful costumes on elaborate stage sets
which deftly combined a significant sales mes-
sage with live entertainment. Standard Oil of-
ficials were so impressed with the impact created
by the play they commissioned Wilding to put it
on film and subsequently showed it throughout
the company's sales territory to the praise of
dealer audiences.

The top illustration is a candid shot take;
during an actual performance of the play o;
a theatre stage. The lower illustration show
the two-camera technique that was used in film
ing the same scene on a Wilding sound stag«

BUSINESS SCREEN MAGAZINl'.

maVision Eastman Cotor Motion Picture and Live S/iow
are Combined to introduce New 1958 fords

]ig ideas require big thinking. For example, the
{lility to produce and travel a show introducing
1e 1958 Fords to dealers and salesmen across the
] ition, was a project of tremendous magnitude. It
ivolved an hour and fifty minutes of motion pic-
1 j-es and forty-five minutes of live presentations.

ere are some of the vital statistics: thirteen mo-
nn picture sets, some 100 feet long (see illustra-

Dns), sixty- two pieces of special motion picture
quipment, five sound stages and seven weeks of

filming by five different crews shooting simultane-
ously in Los Angeles, Chicago, Detroit and New
York. To troupe the show required seven separate
units — each complete with its own scenery and
props — composed of ten performers, twenty-five
stage hands and a stage manager. The performers
highlighted the show with skits, songs and new car
presentations. About 1,300 people were involved in
the over-all production and the travelling crews
played twenty separate shows to enthusiastic
audiences in nineteen major cities across the U.S.

IT TAKES FACILITIES, EXPERIENCE AND SKILL TO BLEND AN UNDERTAKING
OF THIS MAGNITUDE INTO A WELL-COORDINATED AND PROFESSIONAL PROGRAM

Pa., into four
ul shoe stores
Ax. Metzger's
iensed into 12
rs which are
ture and re-
McCall's will
eeing the film,
as staged with

at J. & J.
shoe store in
al Films, Inc.
ely free hand

format and
)ne interesting
'ery shot was
istomer's eye
ting a story
e that used in
roduction.

; Retailers

an? was pre-
nal Shoe Fair
Some 5.000
:ives saw the
ings daily for
Fair. Many
; and chains
; Red Cross,
.". Penney and
prints on the
heir salesmen,
me 30 more
t use through-
h more being
nt cost ) each

now found
n has brought
requests from
to use it in

;t budget. Are
been one of
fashion pro-
magazine has
lly entrenched
y (it regularly
's shoe adver-
service maga-
thus renewing
s earned with
ashion arbiter

NUMBER 2 • VOLUME 19 • 195

EXCLUSIVE! PR^oN.>*cv.e^

Under ideal conditions — inside, out of
weather— a motion picture camera recordslu
step-by-step progress of ARMCO people eijL
ing a steel service building. It's for a K(a
chrome picture titled "Space, Time and Std"

A backyard replete with fence aj,
foliage erected on stage provides
realistic set for the picture "Over 1
Backyard Grill" one of a series mo
for the National Live Stock and M«
Board on preparing and cooking me<

On another Wilding stage a camera crew focuses on an impres-
sive stylized decorator's studio. Ifs a scene from "Color Magic"
produced for Interchemical Corporation.

REEL NEWS is a copyrighted publication printed in the U.S.A.

REEL NEWS

published by

WILDING PICTURE PRODUCTIONS^

CHICAGO

General Offices and Studios
1345 Argyle Street • LOngbeoch 1-8410

NEW YORK CLEVELAND

405 Pork Avenue 1010 Euclid Avenu

PLaza 9-0854 TOwer 1-6440

PinSBURGH HOLLYWOOD

3 Gateway Center 5981 Venice Blvd.

GRonI 1-6240 WEbster 8-0183

CINCINNATI DETROIT

617 Vine Street 4925 CadI

GArfleld 1-0477 TUxedo 2

ST. LOUIS ST. PAUL

3920 Lindall Blvd. 1821 Univ

JEfferson 5-7422 Midway (

Published three times a year, REEL NEWS provides o brief resumeM
activities in producing industrial motion pictures, television commerh
films, industrial shows and other visual programs. If you ore intelP
more detailed account of our operotions please contact any of
listed here.

BUSINESS SCREEN MAGAZINE

Fashion Show

French Handbag Industry
Sponsors New Color Film

Sponsor: The French Handbag
& Leather Goods Industry

Title : Behind the Label, I3I/2
min., color, produced by Joseph
Schaeffer.

is This film, narrated by actor
Claude Dauphin, was made in
Paris and New York. It begins
at Left Bank School, sponsored
by the Paris Chamber of Com-
merce, where a boy and girl meet
while attending classes in the art
f creating handbags and belts.
The school, attended by some 200
ipprentices, combines French ar-
istry with modern methods of or-
;anization and mass production.
The film shows how the students
re trained to specialize in "maro-
quinerie" (handbags and bill-
olds); "gainerie" (boxes and
:ases); and "sellerie" (briefcases
md luggage).

The second part of the film
ihows scenes of Christian Dior's
boutique, a fashion show at the
Lido in Paris, and scenes in New
York. It seeks to illustrate that
'Made in France" is synonymous
with artistry and skill in handbags
and leather goods.

Color and b/w prints of Be-
hind the Label are available
through the distributor, Sterling-
Movies U. S. A., Inc. S

* * *
Fibers, Fashions Promoted
in Du Pont Sound Slidepix

I ik Informative humor is employed
in a new 18-minute sound and
icolor slidefilm on Automatic Wash
;'n" Wear Fashions, being made
ji .available to merchandising and
'sales training staffs by the Textile
Fibers Department of E. I. du
'Pont de Nemours & Company,
Inc.

The light pictorial is intended
o impress merchandisers, buyers
and sales people with the advan-
jtages of Automatic Wash 'n' Wear
Fashions. Fiber content and con-
struction details which make pos-
sible automatic washing and dry-
ng of suits, dresses and sportswear
ue demonstrated.

The slidefilm finishes with a
ashion show — parading advertise-
nents of Automatic Wash "n' Wear
,^ashions currently available in
|.tores. The promotional film was
Produced by Close and Patenaude,
ales promotion agency of Phila-
Iclphia and Welmington, Del.

Right: McCalis new

film "Are You This

Man" is discussed

by Babette Doniger,

head of Educational

Films and Lawrence

Horan, Sr., head of

J. J. Slater, Inc.,

at whose store the

film was staged.

McCall's Lonks tn the Screen

Promotional Motion Pictures Serve As a Vital Part of
10-Year Drive for Top Spot Among Women's Magazines

ALERT, Fast-Moving McCalFs
has been the outstanding suc-
cess story in the women's magazine
field for the past ten years. With
its potent theme "Togetherness,"
an editorial policy that has almost
revolutionized the sweet, simple
and girlish format of women's
magazines of yesteryear, and the
industry's top sales promotion,
McCall's has come a long. long
way. It is now closing with and
challenging the perennial leader.
The Ladies Home Journal.

New TV Film Each Month

Films are an important medium
in many of McCall's promotion
activities. Enough so that for
several years a day has nbt gone
by without one or more McCall's
films being in one stage of pro-
duction or another. A regular
monthly filmed "news release"
goes out to television stations tell-
ing about one of the features of
the current issue. This can be on
food (Why Fad Diets Fail), fashion
(McCall's Goes to Paris), home
furnishing (At Home With the
Abraham Lincolns), or an out-
standing article (The Day Christ
Died — an interview with author
Jim Bishop).

Four for "Living" Congress

Most of McCall's films have
been produced by Editorial Films,
Inc.. whose president, Babette J.
Doniger, was formerly in televi-
sion programming for a large net-
work.

When McCall's sponsored the
annual Congress of Better Living,
in Washington, last fall, Editorial
Films produced four films which
described the kind of housing the
modern woman is seeking. These
are being shown as an informa-
tional service to advertisers. Other

films have been purely short and
specific sales presentations or gen-
eral service films.

Help for Footwear Sales

One good example of these
service films McCall's has de-
vised in its hot battle for the top
rank is a new picture, in color,
made for the women's shoe indus-
try. DilTerent from the standard
self-promotion tool, the film is
very probably the first magazine-
sponsored picture made purely as
a service for its advertisers, with
nary a plug for McCall's through-
out its 12 minutes running time.

Are You This Man? was
planned and supervised by Mc-
Call's Fashion Promotion Mana-
ger, Jacqueline Neben. Going to
the heart of a problem facing the
industry. Miss Neben and Miss
Doniger first consulted the three
major associations of the industry:
National Association of Shoe Re-
tailers, National Association of
Shoe Manufacturers, and the Shoe
Association. It seemed that al-
though shoe salesmen are the high-
est paid of retail sales people
($8,000 average, and $35,000 not
uncommon), they could definitely
stand some brushing up on ele-
mentary sales techniques. Too
many shoe salesmen were not
realizing their potential, and be-
ginners in the trade were not re-
ceiving proper training.

Making the Salesman a "Pro"

Made to help solve this train-
ing problem. Are You This Man?'s
premise is that shoe salesmanship
can be more than a job, but a fine
profession and a lucrative one. It
employs the good sense and skill
of consultant Owen Metzger,
called the "Dean of Shoe Sales-
men," who has parlayed a small

shop in Allentown, Pa., into four
of the most successful shoe stores
in the country. Mr. Metzger's
techniques were condensed into 12
salient sales pointers which are
featured in the picture and re-
stated in a folder McCall's will
supply to salesmen seeing the film.
The production was staged with
a professional cast at J. & J.
Slater's fashionable shoe store in
New York. Editorial Films, Inc.
was given a completelv free hand
in determining the format and
writing the script. One interesting
technique is that every shot was
made from the customer's eye
viewpoint — necessitating a story
board plan much like that used in
animated cartoon production.

Win Plaudits of Retailers

Are You This Man? was pre-
miered at the National Shoe Fair
in Chicago last fall. Some 5.000
leading shoe executives saw the
film in its six showings daily for
the four days of the Fair. Many
large shoe retailers and chains
(such as Dr. Locke Red Cross,
National Shoes, J. C. Penney and
Kinney) ordered prints on the
spot for showing to their salesmen,
and since then some 30 more
prints are in constant use through-
out the industry with more being
purchased ($89 print cost) each
month.

Miss Neben has now found
that news of the film has brought
a large number of requests from
schools who want to use it in
training courses.

Made on a modest budget. Are
You This Man? has been one of
the most successful fashion pro-
motion ideas the magazine has
found. Always solidly entrenched
with the shoe industry (it regularly
carries more women's shoe adver-
tising than any other service maga-
zine), McCall's is thus renewing
the confidence it has earned with
the industry as a fashion arbiter
for 9,630,000 women. 9

NUMBER 2

VOLUME 19

1958

EXCLUSIVE

,,. KIMSEV .-■.
I PREONSNCV.

ihis

In "Doctor Defendant

lawsuit jor jailing to gel his patient'

of a hazardous cancer treatment.

physician faces a
approval

Thoughtless criticism of another doctor's work
without knowing all the fads can cause legal
problems, the film points out.

Servant to ttie Medical Professian

Through Its "Medicine and the Law" Films, the Wnn. S. Merrell Company
Builds Goodwill in the Profession; Reaching an Impressive Total Audience

FOR Over a Hundred years, the Wm. S.
Merrell Company, of Cincinnati, now an
ethical pharmaceutical division of Vick Chemi-
cal Company, has had an enviable record of
service to the medical profession. It is not a
large company in its field, has a sales staff of
270 men whose job is to call on physicians and
"detail" them on new drugs. This method is
standard operating procedure in the ethical
drug field for successful product presentation.

Merrell's detail men, in recent years, have
sometimes found too many busy doctors' doors
closed to them — doors found open only to
representatives of the few largest pharmaceuti-
cal concerns or those having extensive product
campaigns. How to open these doors had
become a serious problem for Merrell.

Dr. John B. Chewning, director of profes-
sional relations of the Merrell Company, was
approached 18 months ago by Dynamic Films,
Inc. with the idea of doing a "different" kind
of film program from the usual special subject
medical and surgical films that interest only
parts of the professional audience. Merrell
wanted to reach the total audience of 225,000
physicians in a program of sustained interest
with identification of the Merrell name. This

Dr. John B. Chewning, Merrell's director of
professional services, worked with Medical
Dynamics, Inc. on the film series.

identification associated with the program
would have to engender a positive sense of
good will with no implication of objectionable
commercialism.

Medical Dynamics, medical division of Dy-
namic Films, surveyed the problem and sug-
gested several interesting and potentially effec-
tive programs. All followed the precepts of
good merchandising, thinking in terms of the
problems of the customer, in this case the
physician. All had the added value of series
presentation to deliver the needed continuous
message.

Merrell selected Medicine and the Law. a
series of 30-minute films, as the one which
would offer greatest audience drawing power
and convey the high ethical character of the
Merrell name.

Medical and Law Groups Lend a Hand

Through So! S. Feuerman, executive vice
president of Medical Dynamics, exclusive co-
operation agreements were arranged with the
American Medical Association and the Ameri-
can Bar Association to provide subjects and
advisors. Merrell. the sponsor, wisely agreed
to reserve for itself only title identification.

This association with the key professional
groups not only provided the company with
the kind of identification that was of positive
value to it but also assured it of a distribution
that could not have been obtained without the
approval of these groups. In giving up stronger
title identification with the film. Merrell not
only enhanced its distribution potential; it main-
tained its ethical position carried out in all of
the company's advertising and public relations.

First lilm in the series. The Medical Witness.
was premiered at the American Medical Asso-
ciation's annual Clinical Session in November.
1956. Top officials of both AMA and ABA
were present, and marked the series as the first
joint effort of these two national organizations.

The series' second film. The Doctor Defen-
dant, dealing with the important subject of

medical malpractice and professional liability,
was premiered in New York in June, 1957 at
the annual AMA convention. There it was
enthusiastically received.

From its own distribution records, Merrell
has compiled some interesting data as to the
effectiveness of these films, a marked departure
from the usual product-type ethical pharma-
ceutical film. Figures that follow represent only
Merrell's own distribution. They do not include
broad distribution through AMA and ABA.

"Medical Witness" Viewed by 168,000

In less than a year, more than 168,000 in-
terested viewers have seen The Medical Wit-
ness, a film stressing the importance of proper
preparation by both physicians and attorneys
before presenting any medical testimony in
court. Both physicians and attorneys have been
high in their praise of the film and its purpose,
the company says.

In 12 months, Merrell has had 645 showings
of The Medical Witne.is. In the first three
months following its release. The Doctor De-
fendant had 127 showings.

"An interesting fact is that some medical

At "Medical Witness" premiere: David F.
Maxwell, past pres., American Bar Assn.; Dr.
David Allman, pres. American Medical Assn.;
S. J. Stetler, dir. AMA law dept.; and Sol S.
Feuerman, exec, v.p.. Medical Dynamics, Inc.

schools and societies are repeating showings,
with some having had three bookings on the
same film," the company says. "Advance book-
ings average about 50 per month on each film,
with the second film getting equal demand; and,
in many cases, the two being booked together."

The Medical Witness has been shown at 1 45
medical conventions. At some of these, a phy-
sician or attorney (sometimes both) has mod-
erated a discussion on problems of medical
testimony.

While the average audience at each showing
was about 88 persons, Merrell reports that on
several occasions as many as 600 physicians
have packed an auditorium to see the film.

The company estimates that 70 per cent of
the audiences were potential prescribers of its
drugs, 20 per cent were in associated medical
fields (nurses and pharmacists) and 10 per
cent were attorneys.

BUSINESS SCREEN MAGAZINE

Important to note here is that, although the
umber of actual viewers may seem small in
imparison to a national tv audience figure, it
•presents a very high percentage of the audi-
ice desired.

Those who saw the films were persons Mer-
•II wanted to have see them; they saw the films
hen Merrell wanted them to see them; and
hen they saw them, they were in a receptive
aine of mind.

■'In several cases, doctors, to get preferential
^e of the film, have contacted Merrell sales-
len and arranged appointments that resulted
1 definite sales," the company notes.

Besides being a tremendous morale impetus
ir salesmen, popularity of the films has enabled
lem to make contacts with physicians in areas
here previous contact had been difficult.

Salesmen Arrange to Show Films

W herever possible. Merrell uses its salesmen
1 arrange for film showings. The salesmen have
een unanimously in favor of the films. Some
f the reasons they gave in reply to a company
uestionnaire were;

Doctors mentioned the film series to the
ilesman.

Salesmen have been able to see busy doctors
here the door was closed before.

Doctors were more cooperative and attentive
mentioned by 10'', ).

Acceptance and prestige of Merrell were im-
nned (mentioned by 94^;). This latter rep-
-sents a significant gain in the highly competi-
\e pharmaceutical industry.

Success of the films has caused many profes-
onal groups, both medical and legal, to want
lints for permanent use, the company reports.
hese have been made available at cost; and
lore than 24 recognized professional organi-
itions or schools own one or both of the sub-
lets produced so far.

One Year's Result: 75 /c Exposure

As mentioned above, all audience figures
jported represent only Merrell's distribution,
/hen the AMA audience is added. Merrell
;els it can claim to have reached more than 75
ler cent of the "physician audience" within a
ear of the program's start. This does not take
ito account the thousands of nurses and
harmacists who have seen the films, or the
lany attorneys who have become aware of

CONTINUED ON PAGE SIXTY)

elow; in Merrell film, local medical groups
•am to meet legal problems by getting attor-
's advice on their professional liability.

Filming 'round the world. World Highways Expedition crew camps on Mt. Ararat in Turkey.

FORD "Round-the-World"
televison commercials, now
showing the 1958 Ford zipping up
the Champs Elysee or barreling
over Iranian mountains, are but
one part of a million-dollar project
that was eight months in produc-
tion and will soon result in the
release of several full-scale motion
pictures documenting the trip.

The project originated as a
gleam in the eye of Martin Ranso-
hoff, president of Filmways, Inc.,
early last year. Ford, and its agen-
cy. J. Walter Thompson Company,
agreed enthusiastically with Ranso-
hoff's round-the-world plan, and
with great secrecy a new dummy
company — World Highways Expe-
dition — was set up in the Devon
Hotel in New York, in March, to
gather personnel and purchase
equipment for the trip, without
leaking news to Ford's competitors.

Staying completely disassociated
from the busy traffic in Filmways"
main offices, the new company
spent three and a half months ar-
ranging for the procurement of
$75,000 worth of camera equip-
ment, 100,000 feet of 35mm East-
man color film, and a staff of 18
for the production unit which
would actually make the trip.

Meanwhile, Ransohoff, with
Ford and Thompson people, work-
ed out diplomatic and travel ar-
rangements with the U.S. State De-
partment and with 23 ambassadors
of the countries through which the
expedition would pass.

Kevin McClory, who had been
overseas on-location director for
Around the World in 80 Days, was
engaged as producer-director for
(continued on page 62)

Fnrd Tours the World

The Maharajah of Jaipur's elephant makes an unsteady
camera perch.

U M B E R

VOLUME 19

"Guided by principli'." Modern's
presideni is Frank Arlini;liatis . . .

Tilt Magic of Sound that
brought "life" to the motion
picture medium also brought the
early beginning of what is now the
business and television film me-
dium's leading specializing distrib-
utor.

The genesis of Modern Talking
Picture Service. Inc.. come of age
this next July I. 1958 on its 21st
birthday, actually begins with the
advent of 35mm sound films in
1927. Today, this wholly inde-
pendent concern distributes the
films of over 300 leading com-
panies and trade associations, plus
scores of advertising agencies and
television film producers, through
its nationwide network of 28 re-
gional film libraries throughout the
United States.

Films for 16mni, Theatres, TV

Films from "Modern" go to
more than 1.50.000 "self-equipped"
16mm audiences, to a large part
of the nation's 19,000 permanent
and drive-in theatres, to 529 tele-
vision stations and to thousands of
16mm "road-show" towns in rural
areas of the nation with no formal
theatres.

The story of how it all began is
as fascinating as the story of
"modern" business films which it

This Is the MDDERIV Story . . .

Born With the Advent of Sound Films, the History of Modern Talking Picture Service
Parallels the Development and Growth of the Business Film Medium in Past 20 Years

parallels. The year: 1927. Tlw
event: the public's enthusiastic re-
action to the first "talkie" as Al
Jolson's The Jazz Sint^er hit the
screens of especially-equipped
theatres throughout the U.S.A.

In that eventful year, the West-
ern Electric Company (which had
made and shown the first educa-
tional sound film, an animated
cartoon on the vacuum tube as
early as 1922), formed a new
subsidiary to market and service
its non-telephone products. The
new company. Electrical Research
Products, Inc., licensed the use of
sound equipment and furnished
acoustical engineering assistance to
both producers and distributors.
By 1931, ERPI had installed talk-
ing picture equipment in 8,000
theatres throughout the world.

ERPI's Non-Theatrical Advent

In March, 1929, ERPI created
a non-theatrical department to in-
troduce talking pictures into such
fields as education, religion and
industry. The Western Electric
had developed "portable" 35mm
sound equipment (weighing a mere
2.500 pounds) and now made this
equipment available to institutions.

Attracted to this new field
activity was a youthful graduate
engineer by profession but a film
pioneer by fortune and inclination.
Frank Arlinghaus. In him. both
the medium and his company
found the components for achieve-
ment: the practicality of his
engineering background plus the
vision and missionary zeal to ad-
vance this completely new me-
dium. That he also possessed a
good measure of fortitude was not
the least of his assets as the com-
plicated and weighty new appara-
tus moved out across the land.
Fortunately, the early 35mm phase

This early 35nini "porlahle" sound film ecpiipnienl was
accompanied by trained operators at slio\rini;s in tlw 30' s.

gave way to the first 16mm sound-
on-disc equipment of 1931 — and
by 1934. the first sound-on-film
projectors were taking their places
along the distribution line.

Set Up "Road Show Licensees"

1932. however, was the year of
a major development in "non-
theatrical" motion picture distribu-
tion. In that year. ERPI estab-
lished its first "road show licensees"
and began the practice of supply-
ing the portable equipment and
trained projectionists to sponsors
and producers of early sound films.

This "road show" program fol-
lowed two main paths: the first
was that of "projection service"
for sales meetings, conventions,
etc. The other was the showing
of new company-sponsored sound
films to consumer audiences. These
were "club shows" which included
both operator and equipment. To
book sponsored films for these
"club" dates. ERPI licensees be-
came film distributors.

License First Four Companies

In this "red-letter" year of
1932. ERPI licensed the first four
independent companies as road-
show distributors. The first of
these was MacCallum Pictures of
Philadelphia, of which more later.
By 1935, there were 10 licensees
and they held their first "conven-
tion" in New York City. At this
historic gathering, the licensees
adopted the trade name "Modern
Talking Picture Service" to be
"operated nationally through licen-
sees by ERPI" and the now-
famous slogan "any place, any
time" made its appearance on the
familiar Modern "tombstone"
trademark.

In 1935, Frank Arlinghaus was
placed in charge of ERPI's grow-
ing road-show activity (there were
now 20 licensees) as "distribution
manager." These were bustling,
bright, growing years. Records
that would be commonplace today
were made and broken with each
passing month. The medium was
growing up, coming along fast . . .

These Were the Eventful 30's

"34 simultaneous showings in
34 dill'erent cities were tied in with
a national radio broadcast as the
Plymouth Motor Car Company

announced its 1936 model with a
sound motion picture presenta-
tion . . ."

* * *

". . . an audience of 20.000
persons saw a Modern-projected
program at the A&P Birthday
Party in Madison Square Garden."

* * *

". . . a single audience of
13.000 in Philadelphia's Conven-
tion Hall witnessed the Ford
Motor Company's picture Rhap-
sody in Steel."

". . . a campaign for Metro-
politan Life Insurance Company
resulted in a health education pic-
ture being shown to 15.000,033
people."

". . . 4,200 people in one day
saw the B. F. Goodrich film pro-
gram in Orangeburg. South Caro-
lina. Total population of Orange-
burg: 8.000."

And so it went through showing
records for H. J. Heinz Company,
Brown and Williamson Tobacco
Corporation, Plymouth and Dodge
regional sales meetings and theatri-
cal distribution (initiated in 1936,
also) for still-active sponsors such
as the National Association of
Manufacturers, Weyerhaeuser,
Westinghouse, the Institute of Life
Insurance, American Iron & Steel
Institute . . .

Principle of Audited Circulation

On June 20, 1935, Modern was
already advertising a principle for
which it has become a principal
advocate and a foremost exponent
in the industry. In Advertising
& Selling, it proclaimed:

"Now you can get Audited
Circulation' in Industrial Talk-
ies."

But that's a short mile ahead in
this narrative from history.

In 1937. the Federal Communi-
cations Commission asked the
Western Electric Company to di-
vest itself of some of its ERPI
activities. Arlinghaus proposed
that employees of the distribution
department take over its owner-
ship. The bid was accepted and
an independent corporation was
formed under the Modern Talking
Picture Service banner. Modern
was incorporated on July 1. 1937.

BUSINESS SCREEN MAGAZINK

M The story of Modern, which begms on these pages, is one we
have lived with these past two decades. Business Screen was
founded the year following Modern's corporate birth . . . this
series salutes a conletnporary wliose high standards and prac-
tices have advanced the entire business film medium. — OHC

Of the original seven employees,
six are still associated with
Modern.

First Officers Are Named

Frank Arlinghaus. associated
with ERPl through the early
j pioneering days of sound, became
Modern's first president and re-
Jmains so in this 21st year of its
independent entity. William "Bill"
IMacCallum, the first "licensee" as

1 ice President Bill MacCallum
u (/.s Modern's first licensee . . .

, MacCallum Pictures, had joined
lERPI itself in January. 1937 and
jbecame one of the first directors
'of the "new" Modern. (He be-
icame a vice president in October,
i 1948. ) Another director was Dan
! Collins, who held a position in
ERPI's parent company. Western
Electric and Howard Eberle, who
I returned to Western Electric in
1 1942, was Modern's first Secre-
|tary-Treasurer. He continues to
I serve Modern as Secretary and in
;June, 1951, became a director.
I Ed Manke, who came over from
jERPI in February, 1938, is the
sixth of the original seven em-
ployees who are still associated
I with Modern.

Started With 35 Licensees

Modern began its solo flight into
I lie future with 35 licensees on
I board. Among them was Bernie
) Payne, then and now Modern
licensee in Cleveland where B. W.
Payne Films is the only one of
the company's present non-theatri-
(Cal exchanges associated with
I Modern since the beginning of its
I corporate life.

Almost simultaneously with
Modern's independent status, came
la new era in the distribution of

sponsored motion pictures. 16mni
sound-on-lilm was making rapid
headway throughout the country
among industries, churches,
schools, county agents and other
organized groups who were acquir-
ing their own sound projectors.

Modern's First 16mm Picture

Projection service or "club
show" arrangements were still the
most effective way to reach specilic
target audiences, however, in these
late 3()'s. For Westinghouse,
Modern circulated the company's
Golden Jubilee picture New Fron-
tiers as its first 16mm film (show-
ings began in May, 1936); for the
American Iron & Steel Institute,
Steel — A Symphony on Industry.
was offered in a February, 1937
magazine advertisement and was
another Modern "first" — the first
film to be offered to self-equipped
I6nim audiences.

The first account sold by Mod-
ern as an independent company
was Hiram Walker. The film:
Keeping Nature on Its Course,
distributed in 1937 and for several
years thereafter.

Another "First" in 1941 . . .

The next major step in 16mm
distribution to self-equipped audi-
ences took place in 1941. Modern
mailed to adult audiences a pro-
motion listing six titles and book-
ing requests for that promotion are
said to be coming back as recently
as four years ago.

The opening of a Chicago sales
office late in 1940 carried forward
Modern's progress toward nation-
wide service and supervision for
both its accounts and the growing
thousands of 16mm audiences.
Richard M. Hough, now one of
Modern's vice presidents, had or-
ganized the Allied Film Exhibitors
in California.

Modern bought into Allied,
gave it a blanket franchise for the
West Coast and Dick Hough
joined the parent company to set
up the Chicago sales office which
he still heads.

In 1942, with an inventory of
28 non-theatrical titles. Modern
switched its major emphasis from
projection service "club shows" to
its present form of distribution to
"self-equipped" audiences . . .

(CONTINUED IN NEXT ISSUE)

In production along the Union Pacific trackside: Gate & McGlone's
script chief Walter Wise (center) checks a human relations point in film.

The EssencE of Public Relatinns

The Union Pacific Railroad Shov/s Its "Company Manners"
and Offers an Example for All Enlightened Management

Sponsor: Union Pacific Railroad

Title: Company Manners, 20

min., color, produced by Cate

& McGlone; script by Walter

Wise.

M The terms "public relations"
and "human communications"
have achieved recognition and pro-
fessional stature in business but
there are surprisingly few motion
pictures which interpret their real
meanings to the public, to com-
pany employees and to manage-
ment.

The Union Pacific's latest film.
Company Manners, is a first-rate
exposition on the functions of its
Press. Radio and Television de-
partment but it is an even better
summation of the broad scope of
an industry's acceptance of the
responsibilities of all its people for
human communications, for en-
lightened relations with the public.

People Make the Company . . .

The measure of Company Man-
ners lies in this passage from the
script: "A famous corporation
once proclaimed that a corporation
has no soul. That statement is
only partially correct. It has no
soul of its own. It relies on 50
thousand railroaders to give it
form and substance and to give it
meaning ..."

Pictorially. the film presents a
very comprehensive pattern of the
UP's press and photographic
people in nearly every aspect of

Right: good public relations is "every-
body's business along the Union Pacific . . .

their jobs. Inter-related are scenes
of other UP workers, doing equally
important public relations work:
the conductor of a domeliner; a
clerk in reservations, a freight
salesman, office workers and sec-
tion hands ... all of them fulfill-
ing the company's adage that
"good communications with the
public is everybody's business."

There are several "key" epi-
sodes where UP railroaders have
rendered courteous service, be-
yond the call of duty, making
friends for every worker along the
right of way.

A Picture Worth Seeing

Company Manners is "must"
viewing for any management team
in modern business. Its coverage
of the practical aspects of press
relations is comprehensive enough
to serve as a "short course" on the
work of a p.r. department. News-
paper, radio and tv activities and
the road's photographic and film
production functions are thorough-
ly defined in picture and sound.
Through it all there is the keynote
of "responsibility" which sets
Company Manners and the UP
apart as examples of enlightened
business citizenship. 9

NUMBER 2

VOLUME 19

1958

PflEVIEWS
of IVew Films

Pictures from Business and
Church Serve Wide Audience

Above: two telephone

engineers visit a

proiliicer to discuss

a film on floor care.

Right: the film goes

into detiiil on all

elements involved in

cleaning floors and

protecting them from

iinnecessarv abi4ses .

A Flnnr Show" That Sparkles

Bell Trains Maintenance Crews to be "Polished" Performers

Sponsors: American Telephone &
Telegraph Company.

Title: Floor Show, 42 min., color,
produced by Sound Masters,
Inc.

ir Have you ever admired the
sparkling floors in telephone build-
ings and thought: "Beautiful . . .
How do they do it?"

This new Bell System training
film shows how they do it. It is
a comprehensive wrap-up on the
"hows" and "whys" of cleaning,
waxing and polishing floors of
linoleum, vinyl and asphalt tile.

Floor Show is in two parts —
either of which can be shown as
a unit itself. One half (26 min.)
deals with cleaning floors, the
other half (16 min.) with protect-
ing them from wear and tear.

For an idea of how useful the
film can be, consider these statis-
tics: A staff of more than 12,000

house-service people spend a sig-
nificant portion of their time main-
taining the Bell System's linoleum
and tile covered floors which
spread over 110,000,000 square
feet, or about four square miles.
(Downtown Manhattan, from 1 4th
Street, south to the tip, is about
four square miles, or 2,500 acres.)

These people apply a million
and a quarter pounds of soap onto
this broad expanse of floor area
each year to clean it. They spread
220,000 gallons of wax and resin
finishes over it each year to pro-
tect it.

Floor Show will help train new
house-service people in proper
techniques of doing this vast job
— and very probably improve the
technique of old-timers, as well.
As a public service, AT&T will
also make the film available to
schools, business organizations and
institutions through Bell System
Telephone Companies 9'

PrnniDtinq Chain Saw Safety

Sponsor: Homelite Division of
Textron, Inc.

Titles: CItain Saw Safety Pays
Off, and Chain Saws Pay Off on
the Farm, 25 and 27 min., color.

jH^^^BB^K] %

mMriA

produced by Victor Kayfetz
Productions, Inc.

M These films are designed to show
proper, safe and productive prac-
tices of today's woodsmen and
farmers in logging and home wood
lot operations. Produced for
Homelite, manufacturers of gaso-
line powered chain saws, the films
contrast the old-fashioned hand
methods of wood-cutting with the
power chain saw methods of today.

They show the advantages of the
chain saw under actual forest and
farm conditions in felling, limbing
and bucking trees of all sizes.

Made with the cooperation of
the American Pulpwood Associa-
tion and with the technical assis-
tance of its safety engineers. Chain
Saw Safety Pays Off stresses the
safe practices observed by profes-
sional woodsmen at work: proper
maintenance and care of the chain
saw, safe clothing worn on the job.
the correct way to handle the chain
saw in cutting, the proper stance to
take, and the special way heavy

logs can be lifted and stacked safe-
ly by one man.

Cliain Saws Pay Off on the Farm
shows how the farmer fells his trees
and hauls them to a pulpwood mill
for a cash sale. The farmer can
improve his property by felling dis-
eased trees, by clearing unwanted
growth and obstructions and by
cutting logs for firewood.

Cfiain Saws Pay Of] on the Farm
is available on free loan from the
Farm Film Foundation, 1731 Eye
Street. N.W., Washington 6, D.C.
B/w prints for television distribu-
tion are available. y

Hdw a Priest Spends His Day

Chicago Archdiocese Aims a Documentary at Religious Life

Sponsor: Radio and Television
Office. Catholic Archdiocese of
Chicago.

Title: Twenty Four Hours, 26 'i
min.. b&w. produced by Fen-
ton McHugh Productions, Inc.

•fx This is a documentary film with
a purpose: to encourage vocations
to the priesthood.

In simple, straightforward style,
it tells the story of Twenty Four
Hours in the life of a parish priest.

Above: religious duties occupy a
big part of "Father Gordon's" day.

From the time he is aroused from
bed before dawn to administer the
last rites to a dying man in a hos-
pital operating room until he ends
his activities by proctoring a teen-
agers' dance, the camera follows
"Father Gordon," assistant pastor
of "St. Mary's" parish, through
his daily doings.

The film manages to weave
clerical and non-clerical duties into
an interesting continuity; so that
the result is an accurate and ab-
sorbing account of what a priest
does with his day. For example,
while an admittedly important part
of his work is concerned with read-

ing Mass, visiting the sick, baptis-
ing infants and conducting religious
information classes. "Father Gor-
don" also is coach of the grade-
school baseball team and a speaker
at civic luncheon meetings.

Much of the real-life impact of
the film stems from the fact that
it was made in actual parish sur-
roundings. Several parishes in the
Chicago area were used as loca-
tions. Another factor leading to
this end is that only one profes-
sional (the actor who is "Father
Gordon") was used. All the
others who appear in Twenty Four
Hours are "just folks"; members of
the various parishes in which the
documentary was filmed.

Authentic background music for
scenes showing Catholic cere-
monials is from recordings made in
France featuring a choir of Soles-
mes monks in Gregorian chants,
supplied by courtesy of London
Records.

The film was written by Fenton
P. McHugh and Rev. John S.
Banahan, and directed by Ernest
A. Lukas. Cameraman was Lutz
H a p k e ; production manager.
James R. O'Riley; recording was
by August M. May. ^'

Below: all of the fihn's scenes
were made in parish surroimditigs.

BUSINESS SCREEN MAGAZINE

Martin's Matador Story—
"The Missile Man"
Fighter for Freedom

sponsor: Glenn L. Martin Com-
i pany.

Title: The Missile Man, 28 min.,
color, produced by the sponsor.

:i When the Air Force success-
I'ully launched their Matador Mis-
die, the Glenn L. Martin com-
pany had just cause to feel proud
i)f their part in its production.
!\fter a time, much information
i:oncerning the assembling, launch-
ing and tracking of the missile
j)ecame declassified and released
lo the public. The company then
liecided to produce a film about

LMunciung a Martin "Mauuior"

ht missile so all could see as much
|!S possible what goes into the pro-
Iluction and use of such a weapon.
The Missile Man has about as
luch unclassified information
I bout the Matador as has ever

I lieen presented before. It was
limed on location at launching

* |ites and, among other things,
hows the Air Force team re-
ponsible for the use of this
""eapon and how they carry out
|heir mission.

\ Prints are available for school
nd adult groups through Modern
alking Picture Service, Inc., ex-
lianges on a free-loan basis. ^'

Scene in "By Their Deeds" shows a giant compression tester at work . . .

Meet the Reclamation Engineer

New Government Film on His Work Is Aimed at Wide Audience

It's a Neat Trick ... in these
days of ominous international
headlines, of more tv screens lit
up than ever before, of more radio
announcers announcing ... to get
and hold attention.

It's a neater trick to grab and
hold, all in the same package, the
eyes and ears of a starry-eyed,
fresh-from-college engineer and his
older, more cynical counterpart
who wants '"nothing but the facts."

That was the job the United
States Bureau of Reclamation, De-
partment of the Interior, handed
to Thos. J. Barbre Productions in
connection with the making of its
documentary film. By Their Deeds.
A 30-minute, sound-color produc-
tion, the title borrows from a
Biblical text and implies that "by
their deeds America's reclamation
engineers shall be known."

Film Serves Three Purposes

The Bureau wanted the film for
three purposes:

1. To interest young engineers
in careers with the Bureau.

2. To provide a documentary,
semi-technical outline of the work
of the Bureau.

3. To appeal to a general audi-
ence as is found in schools, clubs
and among tv viewers.

The "deeds" covered in the pic-
ture vary from barring down rock
high up the sheer face of Glen
Canyon, to running down obscure
water law in dusty archives, to
building a dam with concrete, to
helping others develop projects in
remote ocean zones oceans away.

By Their Deeds is the first
Bureau film in history to be con-
tracted entirely "on the outside."

The engineering headquarters
office in Denver negotiated with
Barbre to deliver a completely
scripted, photographed and assem-
bled package.

Later, by mutual agreement, one
or two Bureau-shot sequences were
incorporated to save budget; but
the project was still considered a
one-package deal.

Cover Wide Operational Range

Deeds was thus a pioneer film.
Many persons had to be consulted
— -in the planning, in the scripting,
in the shooting, and in the final
recording. All of the various de-
partments involved had to be made
to feel that their activities were
well represented.

To appeal to the three types of
audiences to which it will be
shown, the finished film mixes
dashes of lightness to heavy tech-
nical sequences, and vice versa, for
maximum interest and eft'ective-
ness.

Example: The Bureau's five-
million-pound compression tester
is shown crushing a 30-inch thick
column of concrete. The very next
scene shows the four-story high
monster snuffing out the flame of
a tiny candle with no damage to
the candle.

Light Touch and Heavy Facts

Example: In a recreation scene,
a pretty girl is shown riding an
aquaplane on an artificial lake,
quite a departure from the "aU-
man" practices common to most
government films.

Example : After a rather "deep"
sequence of laboratory procedure
and compaction testing of earth.

the last scene of the sequence, a
close-up of a mortar and pestle,
dissolves to an on-site close-up of
a sheepsfoot roller, a tons-size
mortar and pestle.

The film takes viewers through
the steps necessary to conceive,
design and build a project, from
determining the need and obtain-
ing congressional approval through
maintenance of the finished com-
plex. Two huge dams were
"built" during the picture, one of
concrete and one of earth.

First Film on Glen Canyon

One particular sequence, which
had both the Bureau and Barbre
concerned at first, turned out to
be a nice "plus" to the film. When
prime bids were opened for the
Glen Canyon Dam, the film had
not been contracted for. So only
Bureau photographers shot the
event ... in black and white film.

A vital part of the whole story,
the scene had to be used. It was
finally decided to work the black
and white scene into the color film
as a "newsreel" of the event. Suit-
able newsreel background music
was used, and the sequence fit in
perfectly.

By Their Deeds was recently
shown before delegates to the
Federal Extension Service Visual
Aids Workshop in Washington ^

Teaching Youngsters
Respect for Trains

Sponsor: The Baltimore and Ohio
Railroad.

Title: Otto N abetter and the Rail-
road Gang, 15 min., color, pro-
duced by Ted Eshbaugh Studios,
Inc.

"¥■ This color cartoon, designed to
promote juvenile adherence to
safety rules, tells the story of Otto
Nobetter, a little boy who is
tempted to throw stones at passing
trains. Through an imaginative
dream sequence, Otto is harassed
by the "Railroad Gang" (the en-
gine, the box cars and the safety
signals! whom he has heretofore
abused. The climax of the film is
highlighted by the big diesel train
chasing him to his home where the
disaster of a crash is averted by his
last-second acceptance of the Safety
Rules.

The film includes a tuneful theme
song which might become a hit
among school children.

Baltimore & Ohio will distribute
the film to school and television
audiences. W

UMBER 2

VOLUME 19

1958

-39

: THE SALES MANAGER'S :

j AUDIO-VISUAL GUIDE \

Selected Motion Pictures and Slidefilms for Sales Training

i-r Following our editorial premise that there
is nothing wrong with our national economy
that a million inspired salesmen can"t help fix.
the Editors of Business Screen present this
useful selection of readily-available motion
pictures and sound slidefilms from free-loan,
rental and purchase sources. In addition,
better and more extensive use of your com-

pany's own films and some of the extensive
product pictures available on a free-loan ba-
sis from suppliers can help to prepare sales-
men for greater results in the field. Well-pre-
pared sales meetings, including proper room
setup, arrangements for projection, good ven-
tilation, etc. are basic to successful presenta-
tion of these films. 9

FREE LOAN FILMS

See the general source list on
pages 45-46 for addresses of
film sponsors and distribu-
tors of these free loan films.

All I Can Do, 23 min.. b w.
Coopers, Inc. Demonstrates
five basic steps of good salesman-
ship which, if practiced, will help
salesmen increase their sales and
build up good customer relations.
Source: Modern.

The Big Little Things, 30 min.,
b w. Coopers, Inc. A retail
sales training film demonstrating
the importance of small acts
which can and do influence a
customer for or against buying.
Source: Modern.

Calling All Salesmen, 14 min.,
color. Life Magazine. Animated
cartoon shows salesmen that
national advertising of the prod-
ucts they sell to be retailed lo-
cally is also local advertising;
this advertising helps retailers
sell the products the salesmen
supply. Source: Life.

The Care and Handling of Buy-
ers, 4,5 min., b/w. Republic
Steel Corp. Tips on fundamentals
of successful selling, gathered
from nationwide surveys. Pre-
sented in story form. Source:
Modern.

Chuck Woods-Go Giver, 26 min.,
b/w. Wood Conversion Co.
Gives retail lumbermen examples
of effective selling techniques
and proper customer relations.
Source: Wood.

The Conference Method As a
Selling Tool, 32 min.. color,
Texaco. Designed to teach Texaco
salesmen how to conduct a con-
ference with dealers which
draws the dealers into discus-

sions of their own individual
sales problems, faces them into
sales point solutions. Source:
Texaco.

Counter Measures, 16 min.. color,
Eastman Kodak Co. Catches
the bumbling store clerk in the
act as he goofs sales (of cam-
eras); shows model druggist
using good sales techniques to
help people buy intelligently.
Source: Kodak.

Design For Selling, 30 min.. b w,
Johnson & Johnson. Dramati-
cally portrays need and methods
for modernizing interiors of drug
stores to meet the new buying
habits of customers. Merchandis-
ing ideas included in the story.
Package program consists of film,
leaflets and other materials.
Source: J. & J.

Down To Earth, 28 min., color,
American-Standard. A crotch-
ety Irish plumber, a toiirh of
"boy-meets-girl," an invasion of
the Pearly Gates and a heavenly
"Earth-o-scope" combine to do a
down-to-earth sales indoctrina-
tion job; getting plumbing con-

tractors and journeymen plumb-
ers interested in "journeyman
selling." Source: A-S.

East Side- West Side, 20 min.,
color, Don M. Casto Org. Mer-
chandising concepts involved in
regional shopping centers, plus
many aspects of center planning
and construction. Spans a typical
center from drawing board to
grand opening. Source: Casto.

Four Steps To Sales, 27 min..
color. Bell System. Deals with
simple sales principles and tech-
niques helpful in business office
selling. Portrays selling experi-
ence of a typical service repre-
sentative who, through trial and
error plus guidance of her super-
visor, learns to apply four simple
steps to better selling. Source:
Bell.

The French Stamp of Fashion,

13 min. and 7 min., color.
Leather Glove Producers of
France. Part I is travelogue-type
documentary of French glove in-
dustry. Part II shows merchan-
dising and retail sales people
correct technique of selling the

Below: the Republic Steel Company's "Order Maker's Institute" pro-
grams have provided outstanding examples of resultful visual presentation.

French leather glove. Sourci
Gottlieb.

It's Good Business, 30 min., b/'
Bates Mfg. Co. Picture a
swers such questions as: "Wh
about gifts?" "What about r
ciprocity?" for salesmen ar
purchasing agents. Also touchi
courtesy on part of purchasers
salesmen and purchasing po
icies. Dramatic story stars Ne
Hamilton, stage and screen sta
Source: Bates (also purchase-
$56.75 fob New York).

It's the Little Things That Cour

30 min., b/w, Bates Mfg. C
Spotlights better selling tec
niques by dramatizing sales prii
ciples frequently neglected
forgotten. Source: Bates (ah
purchase — $61.90 fob New York

It's Up To You, 25 min., colo
Kraft Foods & National Re
taurant Assn. Designed to sho
food service operators and su
pliers facts about merchandisin
selling, and advertising
methods to build their busines
Source: Kraft.

A Little Time for Henry, 17 mil

color, Republic Steel. Animat<
cartoon about a salesman's ma
agement of his time. How bett
sales come from planning tin
expenditure to best advantage
shown. Source: Modern.

Of Time and Salesmen, 35 mii

b w. Dun & Bradstreet. Suj
gests to salesmen ways of plai
ning their working day to get tl
most effective use of minutes ai
hours spent on customer cal
and interviews. Source: Moder

The Story of Oil Marketing,

min., color, Shell Oil Co. Ho
oil is sold and how young m<
can prepare for careers in o
marketing. Explains means
good service — getting produc
to the customer when, where, ar
how the customer wants thei
Source: Shell.

Success Story, 30 min., h/v.
Johnson & Johnson. Sequel fil:
to Design For Selling. Tells ho
to modernize exteriors of dri
stores for eye appeal and mo!
effective di.splay of merchandis
Package program includes filr
booklets and "how-to-do-it" mai
ual. Source: J. & J.

Telephone Courtesy, 25 mir

1) w. Bell System. A typic;
businessman runs into diflicultif
one day when he tries to phone h
office. He starts thinking aboi
the telephone habits of his offi(
and puts on a "telephone show

(CONTINUED ON PAGE 42

BUSINESS SCREEN MAGAZIN

imagination and sicill produced . . .

RUBBER FROM OIL

Chemistry created butyl rubber, engineering developed a process
for making it, research found hundreds of applications, and now
Campus Films has shown the same kind of imagination and
skill in producing a significant motion picture.

"Rubber From Oil" is the latest in a series of motion pictures pro-
duced for the Esso Companies.

If you have a story to tell, let Campus Films tell it — skillfully,
dramatically, persuasively.

Campus Film Product/ons, /nc. iQp]

I4EA5T53RD STREET, NEWYORK22.N.Y. -PLAZAa-aZSO

THE SALES MANAGER'S FILM GUIDE

(continued from page 40)
for his staff to point out obvious
bad phone habits which can cause
discontent among his clients and
customers. Illustrates and under-
scores good phone habits and their
value. Source: Bell.

Sales Training Films
You Can Rent or Buy

Here are selected 16mm
sound motion pictures avail-
able from specializing pub-
lishers and distributors of
sales training texts, etc.
Consult data on daily rental,
print purchase terms. See
source list for addresses of
producing firms.

16MM MOTION PICTURES
Approach, 11 min., b/w, McGraw-
Hill Book Co. Correlated with
Russell and Beach's A Textbook of
Salesmanship, film stresses the
importance of a well-planned sales
interview. Do's and dont's illus-
trated. Follow-up filmstrip also
available. Source: McGraw — pur-
chase, motion picture — $65.00,
filmstrip — $5.00.

The Bettger Story, 30 min., b/w,
Dartnell Corp. Frank Bettger,
author of the book "How I Raised
Myself From Failure To Success
In Selling," is shown demonstrat-
ing the points in his book which
will assist any salesman in mak-
ing himself better and more suc-
cessful. Overcoming objections,
making the sale in spite of com-
petition, the important secret of
salesmanship — all are dramatical-
ly presented. Source: Dartnell —
purchase, $250.00; rental, $1.00
per person attending each show-
ing with a minimum charge of
$40.00, plus transportation both
ways.

Closing the Sale, 30 min., b/w,
Dartnell Corp. Famed sales
team of Borden and Busse demon-
strate five specific methods for
closing sales which e.xperience has
proved to be the most practical
and effective. Also helps salesman
or dealer overcome fear of ask-
ing for an order when the time
comes. Importance of sincere cus-
tomer service is also stressed.
Source: Dartnell — purchase,
$250.00; rental $1.00 per person
per showing with minimum
charge of $40.00, plus transporta-
tion both ways.

The Face In the Mirror, 28 min.,
b/w. Jam Handy Org. Presents
good and bad selling so that sales-
men can see themselves at their
best and worst — as the prospect
sees them. A typical salesman is
portrayed by James Dunn, Acad-

emy Award Winner in A Tree
Gi-ows In Brooklyn. He gets a
series of lessons in selling that
gives him food for thought and
starts him off on a train of self
analysis. Source: Jam Handy —
purchase, $122.50; rental, $25.00
first day, $15.00 second day,
$10.00 each day thereafter.

Hitting Hot Buttons, 45 min.,
color. A graphic presentation of
Jack Lacy's sales training course.
Methods and points aimed at con-
verting doubtful prospects into
solid customers. Fifteen tech-
niques to build star salesmen.
Also explains how prejudices can
be overcome and tells three main
objections and how to by-pass
them. Source: Ideal — rental —
$1.00 per person for first 100 per
show (minimum $40.00), 50c per
person for all those after first 100.

How To Develop Your Dynamic
Power, 30 min., b/w, United
World Films, Inc. Dr. Norman
Vincent Peale illustrates the ne-
cessity to re-evaluate, self-analyze
and think correctly for self-
improvement. To develop drive
necessary in today's competitive
society. Dr. Peale stresses impor-
tance of relaxing the mind and
shifting from negative to posi-
tive thinking. Developed for sales
training and management groups.
Source: United World — purchase
— $195.00; rental — $40.00 per
show ( rental fee can be credited
against purchase within 60 days).

How To Sell Quality, 30 min.,
b 'w, Dartnell Corp. Script
taken from booklet "How To Sell
Quality," by J. C. Aspley. A typ-
ical frustrated salesman is taken
through a series of eye-opening

sequences in which be observes
topflight salesmen of quality prod-
ucts and services in action. He
convinces himself that selling
quality is the answer to price com-
petition and the best way to build
a future in selling. Source:
Dartnell — purchase, $250.00;
rental $1.00 per person per show-
ing with minimum charge $40.00,
plus transportation both ways.

How To Talk Business To Win,

30 min., b w, United World
Films, Inc. Millard Bennett,
known as "The Voice of Selling"
alerts both the employer and em-
ployee to the important fact that
basically everyone is a salesman ;
good salesmanship is required in
almost every facet of life. How to
apply knowledge in persuasive
manner; how to use it to get emo-
tional response and motivate
people to think and act are ex-
plained. Four basic skills neces-
sary for success stressed : knowl-
edge, experience, ingenuity and
initiative. Source: United World
— purchase — $195.00; rental —
$40.00 per show. (Rental fee can
be credited against purchase with-
in 60 days.)

How To Up Sales By Better Sales
Supervision, 30 min., b/w.
United World Films, Inc. Borden
and Busse, famed sales training
team, present answers to sales
supervision problems — how to
turn "drivership" into "leader-
ship" which can make salesmen
work harder and better than
money alone could ever make them
work. Available as a package with
Leader's Outline Meeting Guide
and 10 individual supervisor's
work kits. Source: United World

Salesmen Understand complex jacts un technical products, service in-
formation, etc., when they are pictured in 16mm sound films or sound
slidefilms. A wide variety of iiuhtsirial films is availah.e.

— purchase, $295.00 for complete
package.

The Importance of Selling, 20

min., b w. Encyclopaedia Bri-
tannica Films. Emphasizes the
services provided by salesmen to
business and the consumer. De-
scribes the structure of typical
sales organization and shows the
duties of sales executives, follow-
ing a product to its ultimate sale
to the consumer. Source: EBF —
purchase, $100.00.

Making That Sale, 17 min., b/w,
McGraw-Hill Book Co. Method>
of closing difficult sales and neec
of effective follow-up are pit.
sented as given in Russell am
Beach's A Te.rtbook of Salesman
■^liip. Demonstrations of products
and meeting objections are stress-
ed. Follow-up filmstrip also avail-
able. Source: McGraw — purchase,
motion picture — $100.00, filmstrip
—$5.00.

Memo To a Salesman, 30 min,,

b/w. Fortune Films. Spoofs the
paperwork involved in selling and
shows the frustration of the sales-
man in handling the mountain of
paperwork at his own desk. Also
demonstrates the worst examples
of the inter-office memo in the
sales department. A sequel to The
Salesman, starring Dave Oliver.
Source: Fortune — purchase —
$200.00 (some short-term loan
and preview prints available —
allow one month's advance notice).

Opening the Sale, 30 min., b/w,
Dartnell Corp. Borden and
Busse, famed sales team, demon-
strate to salesmen certain skills
and techniques they can use to im-
prove the effectiveness of their
approach and ease their way to
the order. Source: Dartnell — pur-
chase, $290.00; rental, $1.00 per
person per showing, with minimum
charge of $40.00 per show, plus
transportation both ways.

Overcoming Objections, 30 min.,
b/w, Dartnell Corp. Borden and
Busse demonstrate how salesmen,
distributors, jobbers, and dealers
can change objections from stum-
bling blocks into sales gettinp
stepping stones. Concentration is
on basic techniques that can make
any objection lose force — without
the customer losing face. Source:
Dartnell — purchase, $250.00;
rental $1.00 per person per show-
with minimum charge of $40.00
per show, plus shipping charges
both ways.

The Power of Enthusiasm In
Selling, 30 min., b w, Dartnell
Corp. Dramatizes the importance
of salesmen learning more about
their product and the problems of
those on whom they call. Demon-

BUSINESS SCREEN MAGAZINE:

strates that sincere enthusiasm
based on knowledge is one of the
most important personality fac-
tors in selling. Source: Dartnell
—purchase, $290.00; rental, $1.00
per person per showing with a
minimum of $40.00 per showing,
plus shipping charges both ways.

THE SALES MANAGER'S FILM GUIDE

Preapproach, 11 min., b'w,
McGraw-Hill Book Co. Prep-
aration for the sale involves ex-
tensive planning — how a sales plan
can be adjusted to meet expecta-
tions of buyer. From Russell and
Beach's A Textbook of Salesman-
ship. Follow-up filmstrip also
a\ailable. Source: McGraw — pur-
ihase, motion picture — $65.00,
filmstrip — $5.00.

Presenting Your Sales Case Con-
vincingly, 30 min., b/w, Dart-
nell Corp. Borden and Busse pre-
sent five techniques to assist sales-
men in convincing the prospect or
buyer that they should buy their
product. In some selling sequences
they demonstrate "soft spots" in
sales interview which cause lost
orders — and what can be done
about them. Source: Dartnell
— purchase, $250.00; rental $1.00
per person per show with mini-
mum of $40.00 per show, plus
Ishipping charges both ways.

Prospecting. 20 min., b /w,
McGraw-Hill Book Co. Three
salesmen are interviewed on how
■they selected a prospect. Explains
their methods and makes mention
of other systems for getting new
customers. Correlated with Rus-
jsell and Beach's A Textbook of
ISalesmaiisliip. Follow-up filmstrip
ialso available. Source: McGraw —
[purchase, motion picture — $65.00,
jfilmstrip — $5.00.

The Right Approach, 6 min., b/w
or color, Crawley Films Ltd.
Importance of using the right
lopening to start sale flowing
'smoothly. A welcoming atmos-
iphei-e to the store through the at-
ititude of sales staff. Source:
llnternational Film — purchase,
color— $75.00, b/w— $40.00; rent-
al $4.50 a day, $9.00 a week.
1

[The Salesman, 30 min., b/w,
I Fortune Films. Dave Oliver
jstars as the salesman attending a
typical ( horrible example-type )
pales convention, complete with
bliche-ridden convention sales ha-
irangue. He expresses all possible
ifacial reactions. Useful both as a
lumorous opening to any sales
imeeting and a "how-not-to-do-it"
demonstration of boring any sales
(ludience to death unless meetings
lire properly conducted. Source:
iFortune — purchase — $200.00
|(some preview and short-term
oan prints available — allow one
nonth's advance notice).

The Salesman Makes a Call, 30

min., b/w, Fortune Films. A
parody on sales techniques shows
Dave Oliver as the salesman wait-
ing in the outer office of a client,
remembering everything his boss
told him to say when he sees the
customer, figuring out strategies
for making the sale. Surprise
ending makes this film particular-
ly humorous. Another "horrible
example" or introduction to sales
training course production.
Source : Fortune — purchase,
$200.00 ( some preview and short-
term loan prints available — allow
one month's advance notice ) .

Selling America, 21 min., b/w.
Jam Handy Org. Benjamin

Franklin, America's first star
salesman, laid down rules to help
sell personalities, ideas and mer-
chandise. In modern selling situ-
ations, these precepts are applied
to selling many kinds of merchan-
dise and intangibles — methods

good in any type of business.
Source: .Jam Handy — purchase,
$85.00; rental (applied to pur-
chase within 30 days) $18.00 first
day, $14.00 second day, $7.00 each
day thereafter.

Selling the Sizzle, 30 min., color,
Fotovox, Inc. Elmer Wheeler,
known as the salesman's salesman,
presents a condensed version of
his sales training course in this
film. His five points to improve
sales and customer relations are
demonstrated. Source: Ideal —
rental — $1.00 per person for first
100 per show (minimum $40.00),
50c per person for all those after
first 100.

Selling Your Personality, 11

min., b w or color, Crawley
Films, Ltd. Graphic demonstration
of courtesy, intelligence and inter-
est in the customer that makes for
sales and re-sales. Right and wrong
methods of retail selling demon-

The "Stars of Selling" Perform in Six Motion Pictures

Stars of Selling, 6 motion pic-
tures, b/w. Jam Handy Org. 14
guest stars who reached the top
by selling contribute the cream of
their experience to salesmen of
America. Arthur H. ( Red ) Mot-
ley, makes the introductions and
clinches each point. He also gives
a running commentary. Source:
Jam Handy — purchase price per
unit $290, extra prints $145 each.

Titles of pictures in Stars of
Selling series :

Salesman's Importance, with
Point of Closing, Use of Time,
and How Buyers Think, approx.
30 min., Vice President Nixon
opens film; Mr. H. Bruce Palmer,
President, Mutual Benefit Life
Ins. Co., describes his method of
"closing." Herman C. Nolen, Pres-
ident, McKesson and Robbins, Inc.
shows how he best makes use of
his time, and Hudson S. Sayre,
President, Norge Div., Borg-
Warner Corp. tells how buyers
think.

Using Objections, Showing and

Proving. Getting the Decision.

Making Buyers Work For You.

approx. 30 min., Alfred C. Fuller,
Chairman of Boai'd and "first
salesman and founder" of Fuller
Brush Co., explains his use of
objections; Byron Nichols, General
Manager, Group Marketing,
Chrysler Corp., demonstrates
"showing and proving;" Philip
M. Talbott, Senior Vice President,
Woodward and Lothrop, and Pres-
ident, U. S. Chamber of Com-
merce, gives his experience on get-

ting customer to decide. Harry
Abram, Chevrolet salesman, who
sells more than 600 cars a year,
shows how his customers bring in
new ones.

Your Personal Relations In Sell-
ing, approx. 20 min., Guy Sorel,
screen a