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zj'm

0 PreTinger

V JJibrary
p

San Francisco. California
2008

^^^^^ free booklets
for advertisers inter-
ested in business films

This coupon will bring you— free— three booklets you should
have. They give facts and ideas on reaching the most
sought-after film audiences. Your new knowledge will
help you plan your film objective. Will sharpen your judg-
ment. Will help you run your film program successfully.

How TV stations use business

sponsored films is a survey of 529 TV film
directors. Tells time lengths and subject matter they pre-
fer . . . time they give to business films . . . what hours . . .
why they reject some . . . verbatim comments on handling
commercial content, production quality and distribution.
16 pages, illustrated with stills from successful films.

The teen-age market gives facts and charac-
teristics T-bout teen-agers . . . why industry is interested
. . . where \ reach teens with films . . . their reactions . . .
methods ancx. motives of successful companies. 16 pages,
humorously iliMstrated.

The opportunity ^or sponsored films

describes the three channel.^ jf film distribution all com-
panies must use . . . weighs merits of each . . . tells when
you should use each one . . . cites successful programs. 16
pages, illustrated.

JVLOiJiijXvJNl Talking Picture Service, Inc.
Service Bureau 3 East 54th Street, New York 22

You are not obligating yourself in any way.
No salesman will call unless you request.

Name

Title

Company .^

Street

City & State

61- 8S90a

20 West End Ave. (60fh St.) • New York 23, N. Y. . Circle 7-6110

producers of distinguished motion pictures for

industry and television for over 35 years

UOHTS

Brutes

Molarcs

Teners

Seniors

Juniors

Cones

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Masterbeams

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CHIP EQUIPMENT

LIGHTING THE MOTION
PICTURE INDUSTRY SINCE 1921

Century Stands

Flags

Scrims

Dollies

Ladders-Steps

Reflectors

Parallels

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AC & DC Generator Trucks
1600, 1000, 700, 300, 200 Amp. DC
100, 50, 30, 20 Amp. AC

333 V\Aest 52nd Street, New York City, Circle 6-5470

BUSINESS SCREEN MAGAZINE

CASE HISTORY OF A

SUCCESSFUL DOCUMENTARY FILM

*THE VOICE BENEATH THE SEA"

A flramatic, historical record of the laying of the first tranxatlantic telephone cable
W ritten and Prodnced for the
AMERICAN TELEPHONE AND TELEGRAPH COMPANY

THEATRICAL AND NON-THEATRICAL AUDIENCE
ESTIMATED TELEVISION AUDIENCE

7,789,236
27,319,200

SILVER REEL AWARD AMERICAN FILM ASSEMBLY 1957

AWARD HARROGATE, ENGLAND FILM FESTIVAL 1957

® John Sutherland Productions, Inc.

LOS ANGELES

201 North Occidental Boulevard

los Angeles 26, California DUnkirk 6-5121

NEW YORK

136 East 55lh Street
New York 22, New York Plaza 5-1875

9 T H ANNUAL PROD l" C T I O N R E \' I K \V

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the new

The nation's top talent

is housed in the nation's

finest facility to serve your

every audio-visual need:

tv commercials

industry film programs

slidefiLms conventions

closed circuit tv

recording radio

meeting MATERIALS

1058 W. Washington Blvd.
Chicago 7 • SEeley 8-4181

BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY— EDUCATION AND TELEVISION

9th Annual Production Review Features

National and International Competitions for Sponsored Films 12

Producer and Laboratory Trade Associations 20

Professional Film and Television Groups 24

National Organizations in the Audio- Visual Field 26

Stoi'y -Bored or This Is Business Film'.' by Charles Palmer 56

The New Challenge to American Industry by Wallace A. Ross 46

The Medical Picture in 1958: Films of the Year Reviewed 60

Academy Nominee: SKF's Valued "Psychiatric Nursing" 68

New York Looks to the Future by Nathan A. Ziicker 72

The BBB Gets the Facts: The Story of a Film Survey 75

The 1939 Freedoms Awards to Factual Films: Report 85

The Equitable Previews a Centennial Year Picture 88

The Two-Wheel Bike: Object Lesson for Security 90

Shock Technique: Vista Dome Takes You "Inside" Screen 91

Your 1959 Audio- Visual Calendar of Events 95

The 1959 Prdduction Review Listing Section

Alphabetical Index to Listed Companies begins on page 96

Geographical Index to Regions and Overseas Areas 97

Listings Begin on page 99, continuing through page 160

Television Commercial Producer Supplement & Index 161

Plus: The National Directory of Visual Edlcation Dealers

IN NEW YORK CITY
Robert Seymour. Eastern Manager: 489 Fifth Ave.

Riverside 9-0215 • MUrray Hill 2-2492

IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet

Telephone: DUnkirk 7-2281

Issue One, Volume Twenty of Business Screen Magazine, published February 27, 1959.
Issued 8 times annually al six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazine, Inc. Phone BRiargate 4-8234. O. H. Coelln, Ir,.
Editor and Publisher. In New York: Robert Seymour. Ir„ 489 Fifth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caron-
delet, Telephone DUnkirk 7-2281. Subscription $3.00 a year: $5.00 two years (domestic);
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office
at Chicago, Illinois, under Act of March 3, 1879. Entire contents copyrighted 1959 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.

BUSINESS SCREEN iMAGAZINE

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give you and your
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of top quality in
television commercials
and photograpJiic
illustrations.

a cross section of some of our current customers—

J. Walter Thompson Company
Kelly, Nason, Incorporated
Leo Burnett Company, Inc.
Lake-Spiro-Shurman, Inc.
Young & Rubicam, Inc.
Earle Ludgin & Company
Benton & Bowles, Inc.
Fletcher D. Richards, inc.
Ketchum, MacLeod & Grove, Inc.
Campbell-Mithun, Incorporated
Donahue & Coe, Inc.
Kenyon & Eckhardt, Inc.
Reach, McClinton & Co., Inc.
Gardner Advertising Co.
Hill & Knowlton, Inc.
Dancer-Fitzgerald-Sample, Inc.
Bonsib, Inc.

Mumm, Mullay and Nichols, Inc.
McCann-Erickson, Incorporated
OgiIvy, Benson & Mather, Inc.
Prince & Company, Inc.

N. W. Ayer & Son, Inc.

Cockfield, Brown & Company Limited

Foote, Cone & Belding

Riedl and Freede, Inc.

Compton Advertising, Inc.

Cohen & Aleshire, Inc.

Needham, Louis and Brorby, Inc.

Henderson Advertising Agency, Inc.

Tatham-Laird, Inc.

Rollman Advertising Agency, Inc.

Lennen & Newell, Inc.

Torobin Advertising Limited

H. W. Kastor & Sons Advertising Co., Inc

Fitzgerald Advertising Agency, Inc.

MacFarland, Aveyard & Company

Erwin Wasey, Ruthrauff & Ryan, Inc.

F. H. Hayhurst Co. Limited

Sullivan, Stauffer, Colwell & Bayles, Inc.

The Ralph Allum Company, Inc.

Kudner Agency, Inc.

McKim Advertising Limited

Don Kemper Company, Inc.

Specialists in Visual Selling

NEW YORK: 200 East 56th Street . CHICAGO: 16 East Ontario Street

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for sharper communication.

The vastly improved sound results
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This permanent location provides
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9TH AXNU.AI. PRonrcTIOX REVIEW

mmm

THE BUSIIVESS HEWSHEEL

Trends and Events That Made News During the Month

— -^

ismMWi

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Join these companies who
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VISXJALSCOI>E

incorporated
103 F»AR« AVENUE

new york, n. y.

Eastman to Spend $61 Million
In Improvements This Year

fi Eastman Kodak Company has
announced plans to invest about
$61 million in company improve-
ments during 1959. The expendi-
tures will be used for improved
facilities at company plants, re-
search laboratories, and offices in
Rochester, N.Y., Kingsport. Tenn..
Longview, Tex., and at various
regional sales divisions and other
units.

Included in the 1959 budget is
about $33 million for the com-
pany's Rochester facilities, includ-
ing the Kodak Park Works, the
Apparatus and Optical Division.
Distillation Products Industries
division, and administrative head-
quarters offices.

The company's 1958 budget for
capital improvements was about
$62 million, approximately 90%
of which was expended. During
the past five years. Kodak has in-
vested more than a quarter of a
billion dollars for additions, re-
placements, and improvements in
its U. S. units. Ijg'

Minnesota's Film Producers
Elect Polfuss '59 President

i< The Film Producers Associa-
tion of Minnesota has announced
the election of Ellsworth Polfuss.
assistant secretary and production
manager. Reid H. Ray Film In-
dustries, Inc., as president. He
succeeds William S. Yale. Empire
Photosound. Inc.

Cliff Sakry. Promotional Films.
Inc.. was re-elected secretary of
FPA of Minnesota and William
Heideman. Anthony Lane Film
Studio.s, Inc., was elected treas-
urer. Thomas Countryman. Tom
Countryman Productions, will
serve as association manager with
Rcid H. Ray. ' &

SVE Reports 22' 2% Gain in
4th Quarter Filmstrip Profits

t-: A gain in lilinstrip piolits of
22'/2% in the fourth quarter of
1958, topped all gains in previous
quarters in 1957 and 1958, ac-
cording to the president's report
for the Society for Visual Educa-
tion, inc. (A subsidiary of Grallex.
Inc. ) .

John C. Keenan. president, in
issuing the rept)rt for SVF. major
producer of 35nuii tilmstrips and
2" X 2" color-slides for churches,
schools and industry since 1919,

cited the company's decision to
concentrate exclusively on film-
strip production and distribution,
and several changes effected in
each, as being largely responsible
for gains in both profits and new
customer business, in 1958.

SVE Audio-Visual Equipment
is now produced and distributed
by Graflex, Inc.. Rochester, New
York. g-

* * *

Golden Screen Awards to Be
Made by Radiant This Year

•*• Annual Radiant Golden Screen
Awards to be presented to the per-
son or persons making the greatest
contribution in the field of both
' still and motion picture projection
have been announced by Radiant
Manufacturing Corp.

The award will consist of an in-
scribed Golden Radiant tripod
screen and a commemorative cer-
tificate. The initial award will be
given during 1959 and will cover
individuals and accomplishments
in both photographic and audio-
visual fields.

A panel of outstanding industry
figures will act as judges and re-
view the names submitted. Ad-
ditional information is available
from Bernard Pilchen. Marketing
Manager. Radiant Manufacturing
Corp.. P.O. Box 5640. Chicago
80. Illinois. 51"

* * *

Prize Theatre Screen Films
From Overseas Now Available

a The Theatre-screen Advertising
Bureau has announced the avail-
ability of prize winning theatre
screen commercials selected at the
5th Annual International Adver-
tising Film Festival. Venice. Italy
for showing to agency and adver-
tiser groups plus merchandising
and advertising clubs.

Most of the winning films were
produced for showing in theatres
in Europe and Latin America
where screen advertising is a major
advertising medium. These Euro-
pean advertisements are consider-
ably longer than most American
theatre or television commercials
and range from one to three min-
utes in duration.

With "soft sell" as the general
format, these award-winning pro-
ductions feature ballet groups,
fantasy sketches, puppets and ab-
stract production plus the use of
symphonic-quality music back-
grounds for etlect. ff

PARTHENON

IMCTl'RES

HOl.l.VWOOI)

(A Reprint)

"What Is a Praducer?"

-K The theatrical film Producer's
.job is to attract people — to the
ticket offices of the theaters.

But the job of the business-film
Producer is to sway people — to
cause them to learn something,
decide something, or feel some-
thing— about his client's product,
operation, or corporate image.
Since this newly implanted "at-
titude" must endure, his vehicle
is not entertainment per se but
interest; his goal is not applause,
but belief. His medium could be
print or speech or art; it hap-
pens to be film.

True, the film medium has cer-
tain unique advantages and the
Producer must know how to ma- ■
nipulate its intricate mechanisms ;
to best effect: he must be able
to procure the several compo- ,
nents of script, cast, photogra- |
phy, edit, score, etc., and shape j
them into an effective film tool '
at a feasible cost. But this part
of his job is gear-shifting and .
throttle-pushing; the business-
film Producer's essential function
is to pin down the client's ob-
jective and figure out how to ful-
fill it.

So he is first an Analyst — |
then a Merchandiser (of skills,
products, ideas, concepts and at-
titudesj — and finally, a Per-
suader. A Swayer — on film.

— Charles P.4lmer

Parthenon works for the
fcillow in.ir i-lients:
Am. Petroleum Institute
Am. Tel. & Tel. Co.
The Borden Company
Connecticut General Life
Convair (Gen. Dynamics)
General Petroleum Corp.
Hilton Hotels
International Harvester
Kaiser Aluminum
Kaiser Chemicals Div.
National Piano

Manufacturers Assn.
Naval Ordnance

Test Station
Socony Mobil Oil Co.
Sundstrand Machine Tool
Western Electric Co.

PARTHENON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN M .\ G A Z I N E

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245 Wesc 55th Sc, New York 19, N. Y. • PLaza 7-4580

^N CANADA: ASSOCIATED SCREEN INDUSTRIES, Ltd. • 2000 Norlhcliff Avenue, Monlreol, Canada

9 T H ANNUAL PRODUCTION REVIEW

Educational Film Association Reports Over 400
Motion Picture Titles Entered in American Festival

NiKii.s I'OR THi: 19.^9 Anieri-

YES, IT'S TRUE...

ivhat they say about Hollywood

. . . that, more and more, Hollywood is becoming a
center for production of business films.

Experienced sponsors have found that Hollywood's
unequalcd technical facilities, and its large pool of
creative and production talent, make possible the pro-
duction of better films, on faster schedules, and often
at lower cost.

Among the nationally recognized producers of
business films in Hollywood, the firm of GATE &
McGLONE is respected for its uncompromising stand-
ards of quality and its long record of successfully serv-
ing an important list of both eastern and western clients.

CATE^//.^M^GLONE

1521 Cross Roads of the World, Hollywood 28, California

-^ can Film Festival, scheduled
for a New York City opening on
April 1st, now total over 400
16mm tilms and more than 100
^.Smm tilmstrips, according to a
report issued by the Educational
Film Library Association, spon-
sors for the event.

Producers and distributors in
the several tilm ticlds will com-
pete for Blue Ribbon Awards in
the thirty-two categories covering
the major areas of education and
information, art and culture, reli-
gion and ethics, business and in-
dustry, and health and medicine.

Jurors for each category are
being selected for their specialized
•experience and knowledge, but the
screening sessions will be open
also to anyone interested in audio-
visual education and the use of
ICimiii lllms and lllmstrips in any
field.

Outstanding hlms in each cate-
gory will be selected by pre-
screening committees for showing
at the Festival in New York on
April 1-4. 1959. Jurors will view
and appraise the films on the first
three days of the Festival. Final
results will be announced at the
Award Banc|uet on Friday. April
3. The winning films will be
screened on Saturday, April 4.

The announced purpose of the
American Film Festival is to give
recognition to high quality in non-
theatrical films and tilmstrips and
to improve the level of production
in the audio-visual field.

In addition to the four days of
intensive screening at the Festival,
there will be discussion programs
in the evenings, as well as informal
social gatherings. Full information
about the program of the Ameri-
can Film Festival may be obtained
from the Educational Film Li-
brary Association at 2.50 West 57
Street. New York 19. H'

Orient is Subject of New
Travel Film by Swissair Line

.'V A new entry in the field ol
travel films is Asia Unlimited
(30 min.. color), sponsored by
Swissair, the national airline of
Switzerland.

Along with scenes of life in
Pakistan. India. Thailand. Japan,
Hong Kong and Manila, viewers
get a short lesson in the sociology
of oriental people. Distribution
of the film is through Modern
lalking Picture Service. 'Jf

Western NAVA Conference
April 9-12 in Victoria, B. C.

Victoria. British Columbia, has
been selected as the site for the
Western Conference of the Na-
tional Audio-Visual Association,
according to Max H. Rarig. Rarig
Motion Picture Co.. Seattle, chair-
man of the conference committee.

The conference meets April 9-
12. just prior to the national con-
vention of the Department of A-V
Instruction of NEA in Seattle.
April 13-16.

A program of speakers and con-
sultants is being drawn from the
ranks of both audio-visual industry
and a-v consumer groups. The
conference is being arranged to
allow full opportunity for contacts
and discussions between key
groups, and between a-v dealers
and their suppliers.

Assisting Rarig in setting up the
conference are members of the
NAVA Western Conference Com-
mittee, including P. H. Jaffarian.
Audio-Visual Center. Inc.. Seattle:
Ty Sidener. McCurry-Sidener Co..
Sacramento; John Moore. Moore's
Motion Picture Service. Portland;
John Ellingson. Inland .'^udio-Vis-
ual Co.. Spokane; and Peter Allin-
ger, Viewsound Supplies, Van-
couver. H*
* * *

Midwest Photo Specialists
To See Special Film Program

A motion picture program re- \
viewing new medical and scientific
films will be a highlight of the first
Midwestern Sectional Meeting of
the Biological Photographic Asso-
ciation April 24-26 at the Univei-
sity of Iowa.

Attending the meeting will be
photographic specialists in medi-
cine, dentistry, biology and othei
sciences representing medical and
dental schools, hospitals, research
institutions and science centers
from Canada and nine midwestern
states.

Besides the motion picture pro-
gram, a salon of color and black-
and-white photographs will feature
displays of clinical and specimen
p h o t og r a p h y . photomicrography
and natural science. H'

Heinz Film An Award-Winner

;^ Liitlc Skiier's Big Day, spon-
sored by the H. J. Heinz Co., was
one of the award-winners in the
7th International Festival of
Mountain and E.xploration films
held recently in Trento. Italy. Q'

BUSINESS SCREEN M A G .\ Z I N E

for
MANAGEMENT
DEVELOPMENT . . .

"SUPERVISOR
TRAINING ON HUMAN
RELATIONS" —

eight sound filmstrips
in black and white with

leader's manual and
follow-up material.

use the

double barreled impact

of //7ms for training . . . for instance . . .

Here are ready-made films for SALES
TRAINING

"AGGRESSIVE SELLING"— eight sound
filmstrips in black and white on
basic selling techniques.
Leader's manual included.

"SELLING IS MENTAL"— six sound
filmstrips in color on selling
people. Manual outlines
eighteen meetings.

"BUSINESS LIFE INSURANCE"—
four sound color film-
strips designed to
develop life

insurance agents into
effective salesmen
of Business
Life Insurance.
^^^^ Leader's

^\ .^H^^ ^l^^H Manual.

DISTRIBUTED BY:

PRODUCED BY:

BETTER SELLING BUREAU

6108 SANTA MONICA BOULEVARD, LOS ANGELES 38, CALIFORNIA

Hacket Pictu^el,

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WE ALSO TAILOR FILMS TO YOUR SPECIFIC hJEEDS

9 T H .A. N N U A L P R O D U C T I O \ REVIEW

AWARD COMPETITIONS FOR BUSINESS FILMS

FREEDOMS FOUNDATION AWARDS

Sponsored by the Freedoms Foundation
Valley Forge, Pennsylvania

Closing Date for Entries: Novennber, 1959

Categories: Consideration is given to all films
produced or released during 1959, which are
aimed at building a better understanding of
the American Way of Life.

Awards: A distinguished jury of State Su-
preme Court jurists and other eminent citizens
selects one film for the top award and approxi-
mately 10 others for the George Washington
Honor Medal recognition. Awards will be
announced at Valley Forge on February 22,
1960.

To Nominate: Nomination forms are avail-
able from Freedoms Foundation, Inc., at
Valley Forge, Pennsylvania, attn : Dr. Kenneth
Wells or W. C. (Tom) Sawyer. »■

17TH ANNUAL
SAFETY FILM CONTEST

Sponsored Jointly by

The Canadian Association for Adult

Education,

The Canadian Film Institute,

The Canada Foundation

Managkment Committee: Consists of repre-
sentatives from each of the sponsoring organi-
zations plus technical advisers, who are asso-
ciated with the film making industry in Can-
ada.

Chairman: Charles Topshee.

Manager: Canadian Film Institute, 142 Sparks

Street, Ottawa 4, Ontario.

Categories : A new category has been added
for this year's competition. Awards will be
given for films produced for TV and filmed
TV commercials. Other categories are:
Theatrical, shorts and features; Non-Theatri-
cal, arts and e.xperiment, children's general
information, public relations, sales and promo-
tion, training and instruction, travel and rec-
reation. Films released during 1958 are
eligible for award. Competition closes Feb-
ruary 2cS, 1959.

Awards: Amateur Trophy of the Association
of Motion Picture Producers and Laboratories
of Canada, the Award for the Canadian Film
of the Year, an Award of Merit for each cate-
gory. No Honorable Mention will be offered
in this year's competition. \^

EDINBURGH INTERNATIONAL

FILM FESTIVAL

Edinburgh, Scotland
June and July, 1959

Entry Information: Selection of U.S. films
for entry in this Festival are being handled
by the Committee on International Non-
Theatrical Events (CINE), formed for the
purpose of coordinating U.S. entries in over-
seas Film Festivals. For complete entry data
and instructions, contact Harold Wigren, Co-
ordinator, Committee on International Non-
Theatrical Events, 1201 Sixteenth Street,
N.W., Washington 6, D. C. 9

VENICE INTERNATIONAL

EXHIBITION OF

CINEMATOGRAPHIC ART

Venice, Italy
September, 1959

Categories: Four Festivals on Art, Children's,
Documentary, and Short Subjects.

Entry Information: Selection of U.S. films
for entry in the Venice Festivals are being
handled by the Committee on International
Non-Theatrical Events (CINE), formed for
the purpose of coordinating U.S. entries in
overseas Film Festivals. For complete entry
data and instructions, contact Harold Wigren,
Coordinator, Committee on International Non-
Theatrical Events, 1201 Sixteenth Street,
N.W., Washington 6, D. C. ff

FESTIVAL OF FILMS IN THE

SERVICE OF INDUSTRY

Harrogate, England

April 21-24, 1959

(Entries closed in January, 1959)

Note: Selection of U.S. films for entry in this
Festival was the responsibility of the Commit-
tee on International Non-Theatrical Events
(CINE ), formed for the purpose of coordinat-
ing U.S. entries in overseas Film Festivals.
For information regarding entries in future
Festivals, contact Harold Wigren, Coordina-
tor, Committee on International Non-Theatri-
cal Events, 1201 Sixteenth Street, N.W., Wash-
ington 6, D. C. S"

Special Note: Sponsors who submitted films
to CINE for the Harrogate Festival also re-
ceived consideration for showings at Edin-
burgh and Venice.

VANCOUVER FILM FESTIVAL

Sponsored by the Vancouver Festival Society

Vancouver, B.C., Canada

August 3 to 15, 1959

Deadline -for Entries: May I

Festival Categories

Feature Length Fictional Films: Films with a
running time of 50 min. or longer, primarily
intended for entertainment.

Documentary Films: Fine Arts; Science (Med-

(CONTINUED ON PAGE E1GHTEEN|

ROGER WADE PRODUCTIONS INC.

I)t'lieves tlial llic tii()>t successliil motion pictures comLiiic the
realLsm of IInc action with the attention holding values of
animation.

These successful films illustrate this concept:

"For All Time",

eeiitciiiiiai motion picture produced for

llic Mipiilalih- Life Assurance Society of the U. S.

1)V Roger Wade Productions Inc.

"Security Regained",

pnidtieed lor ihe First National City Bank
by Roger Wade Pio<lnetions Inc.

"Song of the iron Rood".

produced lor the Xssocialed llailniads ol f\e\\ .lersev
1j\' lioger Wade l'r()(ln(li<in> Inc.

Why not give us an opportiniily to show you how a lihn i-aw
he used to stimulate action in the fields of sales. Iraiiiin^. >ale-.
promotion, advertising, and puhlie relations.

Can or nritr Ro,-r Wa.U- a, R Q G E R I W A D E P R 0 D U C T I 0 N S I N C .

15 West 46th Street, New York 36, N. Y. Circle 5-3040

,l,c

II'

cits

iSSOCIAIIONl

BUSINESS SCREEN MAGAZINE

international marketing organization

specializing in the film medium

ALEXANDER FILM CO,

( )nf (irf^anization

fif'livering romprehensive service —

writini;. [proilucing. dislriljiitini;

and iiicrciiandising

lilnis lor aii\ visual selling pnigraiii.

• industrial film production
• public relations film production

• public relations film distribution
TV film production

• theatre-screen commercial film production
theatre-screen commercial film distribution

• complete color laboratory facilities

* field merchandising services

Representatives in \en- ) yrA", Detroit^
leit'/and. Chirafio, St. Louis., Los Angeles.,
•oltlr^ San Franeisfa. Tul-^a. Mexico ('.ity.,

San ,lnnn ami ItU) ntlier rities.

Alexander

FILM CO. .

OLOIiAOO SPSINGS, COLOItDO

9TH ANNUAL PRODUCTION REVIEW

WOithe members of the

ICILM

i rpRODUCERS
■pSSOCIflTION

'-J F NEW YORK

are pledged to provide you
with the utmost in
Quality, Responsibility,
and Service.

MEMBERS

AUDIO PRODUCTIONS, INC,

JOHN BRANSBY PRODUCTIONS, LTD.

CARAVEL FILMS. INC,

CRAVEN FILM CORP.

DYNAMIC FILMS. INC

PETER ELGAR PRODUCTIONS, INC.

ELLIOT. UNGER & ELLIOT. INC

FILMWAYS, INC.

FORDEL FILMS, INC,

WILLIAM J. GANZ CO., INC.

GERALD PRODUCTIONS. INC.

GRAY O'REILLY STUDIO

KLAEGER FILM PRODUCTIONS. INC.

ROBERT LAWRENCE PRODUCTIONS, INC.

MPO PRODUCTIONS, INC.

NATIONAL SCREEN SERVICE CORP.

OWEN MURPHY PRODUCTIONS. INC

PATHESCOPE COMPANY OF AMERICA. INC.

ROBERT YARNALL RICHIE PRODUCTIONS, INC.

SARRA, INC

FLETCHER SMITH STUDIOS, INC.

SOUND MASTERS. INC,

HENRY STRAUSS & CO., INC.

BILL STURM STUDIOS. INC.

TVS FILM GRAPHICS. INC.

TRANSFILM, INC,

VAN PRAAG PRODUCTIONS. INC.

VPI PRODUCTIONS. INC.

ROGER WADE PRODUCTIONS, INC.

WONDSEL. CARLISLE & DUNPHY, INC.

ASSOCIATE MEMBERS

THE ANIMATION EQUIPMENT CORP.
E. J. BARNES & CO.. INC.
THE CAMERA MART. INC.
CAMERA EQUIPMENT CO., INC.
CINEFFECTS, INC,
COLOR SERVICE CO
CONSOLIDATED FILM INDUSTRIES
DU ART FILM LABS, INC,
EASTERN EFFECTS, INC.
FLORMAN & BABB, INC.
GOLD MEDAL STUDIOS, INC,
MECCA FIIM LABS, INC,
MOVIELAB FILM LABORATORIES, INC.
PATHE LABORATORIES, INC.
PRECISION FILM LABORATORIES
PREVIEW THEATRE, INC.
PRODUCTION CENTER, INC.
REEVES SOUND STUDIOS, INC.
S.O.S CINEMA SUPPLY CORP.
TERMINI VIDEOTAPE SERVICES, INC.
TITRA FILM LABS, INC.

f CILM
'PRODUCERS
■nSSOCIflllON

OI New VORK

39 BROADWAY, NEW YORK 6

WHITEHALL 3-7376

FILM AWARDS

(also see pages 12, 14 and 16)
(CONTINUED FROM PRECEDING PAGE)

ical. Nature Study, Agriculture ) ; Industry
& Commerce ; Religious ; Travel ; Instruc-
tional and Didactic; Health & Welfare;
Sociology.

Children'fi Films: Entertainment; Educational.

Experimental and Avante-Garde: Films of an
experimental, ab.stract or surrealist nature.

Animated Films: All Types.

Note: Films produced for television may be
entered in the above categories where ap-
propriate.

Qu.ALlFirATlON8: Films must have been re-
leased since January 1. 1957, e.xcept Canadian
or American films, which must have been re-
leased since January 1, 1958. Foreign-lan-
guage films should have "English sub-titles, or
be accompanied by synopsis or script in Eng-
lish. All Feature films must have English
sub-titles unless specifically excepted. Festival
is open equally to IGmni and liSmni films.

Entry: Entrants must pay transportation
charges and insurance on films, and must
meet all customs requirements. Each film
must be clearly identified by title, running
tim.e, number of reels, point of origin, aspect
ratio. Films and publicity material should be
addressed to The Vancouver Film Festival.

Awards: Plaques will be awarded to winning
entries in the Documentary, Children's Experi-
mental and Avante-Garde and Animated iilms
categories. Festival Certificates will be pre-
sented to producers of all films selected for
showing at the Festival. Additional special
certificates of merit may be awarded at the
discretion of the .iudges. Feature length iilms
will not be competitive in the 1959 Festival.

For Additional Information: Contact Miss
M. G. Talbot, Executive Secretary. Vancouver
Film Festival Committee, Rooms 7 and 8,
Hotel Vancouver. Vancouver, B. C, Canada. B'

VANCOUVER FESTIVAL SOCIETY

Film Festival Committee

Office: Rooms 7 and 8. Hotel \'ancciuver, \'an-
couver 1, B. C, Canada.

Officers: J. D. Patterson, rhnirmdn; Miss M.
G. Talbot, executive secret anj.

Members: J. G. Roberts, R. Pearce, K. Wil-
liams, 0. H, Horradaile, F. R. Crawley, S.
Fo.x, Miss C. Firth.

Purpose: To bring togethei- the best feature
and documentary film productions from around
the world, in an effort to increase interest in
and appreciation of the complex art of film-
making through the works of outstanding pro-
ducers and directors; to establish regulations
regarding entries and judging of motion pic-
tures submitted for the annual Vancouver Film
Festival.

1959 Activities: The Vancouver Film Festival
of the Vancouver Intern.ntional Festiv;U, Au-
gust 3 to 15, 1959. ©■

CINE

COMMITTEE ON INTERNATIONAL

NON-THEATRICAL EVENTS

(Coordinating U.S. Entries In Overseas Film
Festivals)

Business and Industry Subcommittee

Office (of the Coordinator!: 1201 Sixteenth
Street, N.W., Washington (i, D. C.

Officers: Stanley Mcintosh (Motion Picture
Association of America), chairman; James
Barker (Capital Film Laboratories, Inc.i.
vice-cliairman; Ralph L. Hoy (Aluminum
Company of America), vice-cliairman; Dr.
Harold Wigren ( Department of Audio-Visual
Instruction, National Education Association),
coordinator.

Other Members: Eyre Branch (Standard Oil
Company of New Jersey i ; Dr. Kenneth Chris-
tianson ( Educational Television and Radio
Center) ; 0. H. Coelln i Business Screen Maga-
zine); Ralph Creer (American Medical Asso-
ciation ) ; John Flory ( Eastman Kodak Com-
pany) ; Dr. Anna Hyer (D.A.V.I., National
Education Association): Miss Emily Jones
( Educational Film Library Association) ; Rev.
Donald Kliphardt ) National Council of
Churches of Christ in U.S.A.) ; Very Rev.
Msgr. McCormaek (Supt., Baltimore Paroch-
ial Schools); Frank Neusbaum (Pennsylvania
State University) ; Willis H. Pratt, Jr. ( Amer-
ican Telephone & Telegraph Company ) : Reid
H. Ray (Reid H. Ray Film Industries, Inc. i :
Frank S. Rollins. Jr. ( E. R. Squibb & Sons i :
Dr. Zalmen Slesinger (American Association
for Jewish Education ) ; Dr. Don Williams
(Syracuse University).

Purpose: CINE is a committee of individuals
acting in the public interest on behalf of the
U. S. non-theatrical film industry to simplify
and to improve the selection process for send-
ing motion pictures to foreign film festivals.

1959 Activities: CINE has been asked by
festival authorities and has agreed to coordi-
nate entries for the following three film festi-
vals in 1959: il) Festival of Films in the
Service of Industry, Harrogate, England,
April 21-24, 1959; i2i Edinburgh Interna-
tional Film Festival, Edinburgh, Scotland,
June and July, 1959; (3) Venice International
Exhibition of Cinematographic Art, Venice.
Italy, September. 1959. \§'

IBiiiiii iiOLF FII.IV1.S

"ST. AIVDREWS, CRADLE OF UDLF"

iiiid

"FIflST WORLD AMATEUR TEAM

i;HAMI'IDN.'iHIP"

— in Color and Sound —

Newest USGA picture, filmed at St.
Andrews. Write for free catalog of
nine Official golf films.

• RENTAL OR SALE •

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165 W. 46th St. • New York 36, N. Y.
Dept. K • PLaza 7-6600

BUSINESS SCREEN M .A G A Z I N E

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PRODU

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814

»^^^ww

PRODUCER ^LABORATORY TRADE ASSOCIATIONS

AMERICAN ASSOCIATION

OF FILM PRODUCERS, INC.

Office: 7064 Sheridan Road, Chicago 26. Illi-
nois. Address : Executive Secretary.
Officers: Mercer Francisco (Francisco
Films), pi-esidcnt : James Kellock (Wilding
Picture Productions, Inc.), vice-preaident ;
Mervin LaRue ( Mervin LaRue, Inc.), treas-
urer. Lawrence Mominee (Atlas Film Corpo-
ration) ; Frank Balkin ( Reid H. Ray Film
Industries): Charles Beeland (Charles Bee-
land Films), directors-at-large.

Purpose: By mutual cooperation to educate
business, government and institutional groups
to the advantages and values of films and re-
lated audio-visual aids; to foster and promote
continued ethical relationships in all matters
between producers and clients ; to advance the
creative and technical arts and crafts of this
specialized industry in which member com-
panies serve.

Publications: A news-letter for all member
companies is being initiated as part of a re-
activated 1959 program; cooperation with
civic groups under way; a Code of Ethics
adopted by the organization is universally rec-
ognized as .setting high standards within the
industry and among its clientele.

Member Companies: Atlas Film Corporation:
Beeland Films; Cinecraft Productions; Con-
dor Films; Francisco Films: Mervin W. La-
Rue. Inc.; Producers Film Studios; Reid H.
Ray Film Industries; Sarra, Inc.; Wilding
Picture Productions.

Meetings: Monthly meetings are planned dur-
ing 1959. 9

INTERNATIONAL SCREEN

PUBLICITY ASSOCIATION

Office: 11 Hill Street, London, W. 1, England.
Contact: Lionel Gale, general secretary.

Officers: Jean Mineur (France), president;
Friedrich-Georg Amberg (Germany), Gerard
Holdsworth (Great Britain), Massimo Momi-
gliano (Italy), vice-presidents.

Members: Chas. E. Blanks Pty. Ltd. (Aus-
tralia); Belgique Cine Publicite (Belgium);
The Cyrenaica Cinema Co. (Cyrenaica); Ber-
genholz Film (Denmark) ; Soumi-Filmi Oy
(Finland); Jean Mineur Publicite (France);
Deutsche ISPA Arbcitsgemeinschaft (Ger-
many); Rank Screen Services Ltd. (Great
Britain); Cefima-Film (Holland); United
Film Makers (India); Organizzazione Pubbli-
citaria Schermo, S.P.A. (Italy); Ellaby de
Mexico ( Mexico, Colombia, Venezuela ) ; Sma-
film S A (Norway); AB Svensk Filmindustri
(Sweden) ; Central-Film (Switzerland) ; Film-
lets (S.A.) Ltd. (Union of South Africa, Brit-
ish East Africa, Portuguese East Africa,
Rhodesia and Nyasaland, South-West Africa).

Purpose: To develop members' business in
foreign countries and in their own countries,
and to exchange information, ideas, film
scripts, publications and all other matters of
interest to members. To represent and pro-

National & International Organizations
of Film Producers and Laboratories

mote interest and advancement of members
both in their own countries and abroad.
Meetings: Executive Committee meetings
held quarterly. 1959 Annual General Meeting
in September in Munich, Germany.
1959 Activities: The 6th International Ad-
vertising Film Festival, June 9-13, Cannes,
France. (Joint spon.sor with International
Screen Advertising Services). 9

FILM PRODUCERS ASSOCIATION

OF NEW YORK, INC.

Office: 39 Broadway, New York 6, N. Y.

(WHitehall 3-7376).

Executive Secretary: To be announced.

Public Relations: Wallace A. Ross, 15 East
48th Street, New York 17, N. Y. (Plaza
1-1920).

Officers: Nathan Zucker (Dynamic Films,
Inc.), president; Lee Blair (Film Graphics,
Inc.), e.recutive vice-president; Judd Pollack
(MPO Productions, Inc.), first vice-president;
Robert Crane (Color Service, Inc.), second
vice-president representing associate member
companies; Henry Strauss (Henry Strauss &
Co., Inc.) secretary; Edward J. Lamm (,Path-
escope Company of America, Inc.), treasurer.
Directors: Above officers and Stephen Elliot,
(Elliot, Unger & Elliot, Inc.); Robert L.
Lawrence (Robert Lawrence Productions,
Inc.); Walter Lowendahl ( Transfilm, Inc.);
Peter J. Mooney (Audio Productions, Inc.);
David I. Pincus (Caravel Films, Inc.); F. C.
Wood, Jr. (Sound Masters, Inc.).

Past Presidents: Peter J. Mooney (Audio-
Productions, Inc.) ; Walter Lowendahl (Trans-
film, Inc.); Leslie Roush (Leslie Roush Pro-
ductions, Inc.); Robert L. Lawrence (Robert
Lawrence Productions, Inc.) ; Harold E.
Wondsel (Wondsel, Carlisle & Dunphy, Inc.).

Members (As of Feb. 1, 1959): Audio Pro-
ductions, Inc.; John Bransby Productions,
Ltd.; Caravel Films, Inc.; Craven Film Corp.;
Dynamic Films, Inc.; Peter Elgar Produc-
tions, Inc.; Elliot, Unger & Elliot, Inc.; Film-
ways, Inc.; Fordel Films, Inc.; William J.
Ganz Co., Inc.; Gerald Productions, Inc.;
Gray-O'Reilly Studio, Klaeger Film Produc-
tions, Inc.; Robert Lawrence Productions,
Inc.; MPO Productions, Inc.; Owen Murphy
Productions, Inc.; National Screen Service
Corp.; Pathescope Company of America, Inc.;
Robert Yarnall Richie Productions, Inc.;
Sarra, Inc.; Fletcher Smith Studios, Inc.;
Sound Masters, Inc.; Henry Strau.ss & Co.,
Inc.; Bill Sturm Studios, Inc.; TV and Film
Graphics, Inc.; Transfilm, Inc.: Van Praag
Productions, Inc.; VPI Productions, Inc.;
Roger Wade Productions, Inc.; Wondsel, Car-
lisle & Dunphy, Inc.

Purpose: At monthly meetings and through
active committees, this organization works to
advance the motion picture production indus-
try in all its branches; to establish and main-
tain a high standard of ethics among produc-
ers, their employees, their suppliers and their

clients; to distribute accurate information
with regard to technical improvements ; to
advise the general public on the importance
of the film industry in the nation's economy;
to encourage responsible people to enter the
industry; to promote, stabilize and coordinate
all elements of the industry.

Associates: In 1958 the organization voted to
open its ranks to Associate Members from
other segments of the motion picture industry
with whom the future of film production is
identified, reserving the privilege of a vote on
matters pertinent to producers alone.

Associate Members: The Animation Equip
ment Corp.: E. J. Barnes & Co., Inc.: The
Camera Mart, Inc.; Camera Equipment Co.,
Inc.; CinefFects, Inc.; Color Service Co.; Con-
solidated Film Industries: Du Art Film Labs,
Inc.; Eastern Effects, Inc.; Florman & Babb,
Inc.; Gold Medal Studios. Inc.; Mecca Film
Labs, Inc.; Movielab Film Laboratories, Inc.;
Pathe Laboratories, Inc.; Precision Film Lab-
oratories; Preview Theatre, Inc.; Production
Center, Inc. ; Reeves Sound Studios, Inc. ;
S.O.S. Cinema Supply Corp.; Termini Video-
tape Service, Titra Film Labs, Inc.

19.59 Activities: Events ahead are to include
a Showcase of TV Commercials and Tech-
niques for advertising agencies and their .
clients ; a speakers bureau ; screenings for J
members and clients of outstanding film pro-
ductions, both theatrical and non-theatrical;
open meetings on important film developments ;
stabilization of industry-wide labor relations J
through a permanent labor relations commit- |
tee; and a campaign for the authentic recog- '
nition of achievements in the industrial film
field. m-

FILM PRODUCERS ASSOCIATION

OF MINNESOTA

Officers: Ellsworth Polsfuss (Reid H. Ray
Film Industries), president; Cliff Sakry (Pro-
motional Films, Inc.), secretary; William
Heideman (Anthony Lane Film Studios, Inc),
treasurer; Tom Countryman (Thos. Country-,
man Film Productions), manager; Reid H.
Ray (Reid H. Ray Film Industries), manager,
2-year term; Ralph Perry i Film Productions
Co.), manager, 1-year term.

Members: Anthony Lane Film Studios; Con-
tinental Films; Thos. Countryman Film Pro-
ductions; Empire Photosound, Inc.; Film Pro-
ductions Co. ; George Ryan Films, Inc. ; Grif-
fith B. Wren Films, Inc.: Promotional Films,
Inc.; Reid H. Ray Film Industries, Inc.

Purpose: The advancement of the arts and
crafts of film production, for improved client
relations and the e.xchange of technical infor-
mation.

Meetings: Every third Monday each month,
6:30 p.m., Normandy Room, Minneapolis.

UNIVERSITY FILM
PRODUCERS ASSOCIATION

Office (of the Secretary): Daisy K. Sickles,

(CONTINUED ON PAGE TWENTY-TWO)

BUSINESS SCREEN MAGAZINE

TECHNICOLOR SERVES THE WORLD

with a complete line of color release prints

Through its world-wide facilities, Technicolor answers the
need of every theater by supplying a complete variety of
release prints from Technirama, 65mm, Vistavision, Full
Aperture, Reduced Aperture, Cinemascope Aperture, Cin-
erama, Successive frame, and 16mm negatives.

TECHNICOLOR CORPORATION • TECHNICOLOR LTD. • TECHNICOLOR I TALI AN A Techmcoio, is a Registered Trade,

9TH ANNUAL PRODUCTION KEVIEW

PRODUCER^LABORATORY TRADE ASSOCIATIONS

(CONTINUED FROM PAGE TWENTY)

c o Department of Photography, Ohio State
University, Columbus 10, Ohio.

Officers: John Moriarty (Purdue Univer-
sity), president; Charles N. Hockman (Uni-
versity of Oklahoma), vice-president; Daisy
B. Sickles (Ohio State University), secretary;
Oscar E. Patterson ( University of California
at Los Angeles), treasurer.

Committees: Sherman A. Wilson, Herbert E.
Farmer, co-chairmen, CiOTiculuni ; Stanley E.
Nelson, Nomenclature; Charles N. Hockman,
Pi(l>lic Relation.^; Floyd G. Walters, Equip-
ment; ,]. B. Watson, Jr., Personnel; Jacques
Van Vlack, Television; Frank R. Paine, Mem-
l>ersliip; Robert W. Wagner, Puljlications; Don
G. Williams, International Relations; Frank
Neusbaum. Festivals and Contests; Hugh M.
Mix, Distribution; Jesse L. Senn, Malcolm
Fleming, co-chairmen. Tliirteentli Annual
Conference.

Publications: The quarterly Journal of the
University Film Producers Association (sub-
scription to non-members $2.00 per year).
Other special reports and paper.s published at
intervals for member guidance, including a
recent International Calendar of Film Festi-
vals. The Association is represented annually
at Film Festivals and at the International
Schools of Cinema Meetings.

Annual Conference: Thirteenth Annual
Conference to be held August 16-'20, 1959, at
Purdue University, Lafayette, Indiana. I|f'

INTERNATIONAL SCREEN
ADVERTISING SERVICES

Founded, 1953

Office of the Secretary: 15 Berkeley Street,
London W. 1., England.

Officers: Jacques Zadok (Cinema et Publi-
cite, France), president; Dr. E. Martini Mauri
(SIPRA S.p.A., Italy), vice-presideyit ; Fritz
Rothschild ( Deutsche Commerciale Filmwer-
bung G.m.b.H., Germany), vice-president; Er-
nest Pearl ( Pearl & Dean Overseas Ltd.,
London), founder president; Peter Taylor
( ISAS ), secretary.

Members: Lowe Argentina S.A.I.C. (Argen-
tina); Filmads Proprietary Ltd. (Australia);
Osterreichifiche Werbegesellschaft, Komm.
Ges. (Austria); Publi-Cine (Belgium); Emel-
co Chilena (Chile); Corafilm (Colombia);
Cine-Sistema S.A. de Cube (Cuba) ; Guten-
berghus Reklame Film (Denmark); Societe
de Publicite S.A.E. (F]gypt); Publicity Office,
Press & Information (p]thiopia); Fiiilandia
Kuva Oy (Finland); Cinema ct Publicite
(France); Deutsches Commerciale Filmvver-
bung Gmbh (Germany); Pearl & Dean Over-
seas Ltd. (Great Britain) ; Bureau voor Thea-
tre Reclame (Holland); Blaze Advertising
Service (India & Ceylon); Iraq Screen Ad-
vertising Ltd. (Iraq)'; SIPRA S.p.A. (Italy);
Cine-Sistema S.A. de Mexico (Mexico) ;
Screens Advertising Ltd. ( New Zealand ) ;
Sverdrup Dahl A S (Norway); Belarte (Por-
tugal ) ; Ale.xander Films S.A. Pty. Ltd. ( South
Africa); Movierecord S.A. (Spain); Associa-
tion of Theatre Screen Advertising Companies
(United States of America).

National & International Organizations
of Filnn Producers and Laboratories

Purpose : The promotion and development of
cinema screen advertising internationally and
the promotion of interests of screen advertis-
ing contractors on an international level. The
organization also provides a central informa-
tion service for its members, and promotes
trade among them by pooling distribution
facilities.

1959 Activities: The 6th International Adver-
tising Film Festival, June 9 through 13,
Cannes, France. Regular meetings dealing
with problems of international screen adver-
tising, particularly in the light of the estab-
lishment of the European Common Market and
subsequent operation of the Free Trade Area.

ASSOCIATION OF
CINEMA LABORATORIES. INC.

Office: KM N. Wacker Drive, Chicago 6. 111.

Officers: George W. Colburn (George Coll)urn
Laboratory), President; G. Carleton Hunt
(General Film Laboratory), Vice-President;
Dudley Spruill (Byron, Inc.), Secretary; Kern
Moyse (Peerless Film Processing Corp.),
Treasurer.

Board of Directors: Floyd Weber; Byron
Roudabush ( Byron, Inc. ) ; Sidney Solow ( Con-
solidated Film Industries ) ; Reid H. Ray
(Reid H. Ray Film Industries) all 2-year
terms. James Barker (Capital Film Lab);
William Smith (Lakeside Laboratory) and
Leon Shelly ( Shelly Films, Canada ) all 1-year
terms. Holdover directors are Louis Feldman
(Du-Art Film Laboratories) and Spence W.
Caldwell ( Caldwell Films Ltd. i .

Meetings: Held semiannually usually in con-
nection with Society of Motion Picture and
Television Engineers conventions, except An-
nual Meeting held in New York during Feb-

Activities: Publication of booklet on "Lab-
oratory Practices on Films for Television" ;
nomenclature terms defined and released peri-
odically; complete Directory of Film Labora-
tories. All available from Association office. ^^

BIOLOGICAL PHOTOGRAPHIC

ASSOCIATION, INC.

Headquarters: Box 1668, Grand Centi-al Post
Office, New York 17, N.Y. ( Office of the Sec-
retary ) .

Officers: Leo C. Massopust, Sr. (School of
Medicine, Marquette University), president;
Verlin Y. Yamamoto (Medical Instruction
Service, V.A. Administration Center, Des
Moines, Iowa), rice-president ; Jane H. Waters
(Biological Photographic Association, Inc.),
secretary; Albert Levin (University of Pitts-
burgh, Health Professions Bldg., A-V Phot..
Service ) , treasurer.

Ex Officio: Leo C. Massopust, Sr. (School
of Medicine, Marquette University i, editor of
Journal; Laurence B. Brown (Harvard School
of Dental Medicine), cliairmnn. Cliapters Com-
mittee; H. Lou Gibson (Eastman Kodak Com-

pany), pasf-preside)it : lO-'id-ST; Warren Stur-
gis ( Sturgis-Grant Productions, Inc.). past-
president: 1951,-55; C. Graham Eddy (Medical
Illustration Div., Veterans Administration,
Washington, D.C.), past-president: 1952-53.

Directors: Harold C. Baitz (Medical Illustra-
tion Service, V.A. Hospital, Buffalo, N.Y.i;
Lardner A. Coffey ( Section of Photography,
Mayo Clinic); John A. Gaughan (Dept. of
Medical Photography, University of Rochester
Medical Center) ; Julius Halsman (Medical
Illustration Service, Armed Forces Institute
of Pathology, Walter Reed Medical Center);
Charles P. Hodge (Montreal Neurological In-
stitute); David Lubin (Medical Illustration
Lab., V.A. Hcspital, Bronx, N.Y.) ; Thomas
S. Masterson ( UCLA School of Medicine, Vis-
ual Aids Dept.); Howard E. Tribe (Div. of
Medical Illustration, University of Utah Col-
lege of Medicine ) .

Membership: The Biological Photographic
Association is composed of medical doctors
engaged in practice and research ; photogra-
phers in medical centers, scientific technicians.

Purpose: Dedicated to the science and tech-,
niques "pertaining to the photographing of|
all things which live or which have lived."

Annual Meeting: The 29th Annual Meeting
will be held August 31 - September 3, 1959,
at the Sheraton-Mt. Royal Hotel in Montreal,
Canada.

Official Publication : The Journal of the;
Biological Photographic Association. y-

ASSOCIATION OF MOTION PICTURE

PRODUCERS AND LABORATORIES

OF CANADA

Office (of the President ) : 447 Jarvis Street
Toronto 5, Ontario.

Office (of the Secretary-Treasurer i : 77 York
Street, Toronto, Ontario.

Officers : Spence Caldwell ( S. W. Caldwel
Ltd.. Toronto), president; Gerald S. Kede\
(Motion Picture Centre Ltd., Toronto), firs\
vice-president; Haney A. Michaud (Omeg;
Productions Inc., Montreal), second vice-presi-
deuf; Arthur Chetwynd (Chetwynd Film;
Ltd.. Toronto), past president; Frank M
Young, 77 York Street, Toronto, secretanj
treasurer.

Directors: Real Benoit (Real Benoit Filn
Productions. Montreal); Ralph Foster (Meri
dian Films Ltd., Toronto) ; J. Alasdair Frase:
(Crawley Films Ltd., Montreal) ; Lew Parr:
(Parry Films Ltd., North Vancouver): Johi
T. Ross (Robert Lawrence Productions o
Canada, Ltd.. Toronto); A. T. E. Whib
(Eastern Film Laboratories Ltd., Halifax
N.S.).

Membership: Canadian firms, partnerships
and corporations engaged in motion picture
production or laboratory work. Membershi)
15.

Purpose : To promote and conserve the com
mon interest of those engaged in the motio)
picture industry in Canada by maintaining th'
highest possible standards in the productio)

(CONTINUED ON P A S E T W E N T Y-F O U R

BUSINESS SCREEN M A C A Z I N 1

CharllL- Cli.iplin ami J.uku ijiogaii in The Kid. 1921.

Before Charlie Chaplin and Jackie Coogan starred in The Kid in 1921,
Consolidated Film Industries was contributing its knowledge and skills to
the art of film processing.

In the 40 years since then. CFI is still the leader in the industry. CFI offers a
complete film laboratory with every professional service necessary for superior
film processing.

For the finest in film processing: s.pccily CFI!

CONSOLIDATED FILM INDUSTRIES

959 SEV/ARD ST., HOLLYWOOD 38, CALIFORNIA
521 WEST 57lh STREET, NEW YORK 19, NEW YORK

Hollywood 9 1441

Circle 6-0210

ANNUAL PROD U C T 1 O N R E X I E \V

(CONTINUED FROM PAGETWENTY-TWO)
of motion pictures for commercial, theatrical
or television release and in all laboratory pro-
cessing; to correct abuses; secure freedom
from unjust and unlawful exactions; encour-
age cooperation in the industry and with other
associations.

1959 Activities: 1. Continuation and expan-
sion of functions of the Association. 2. To
acquaint industry, advertising agencies, tele-
vision networks and other potential sponsors
with the work of Canadian film producers. 3.
Make a Constitutional change whereby the
Executive structure will have two vice presi-
dents and six directors. 4. Form a new com-
mittee to study all phases of the film industry
in Canada. 5. Investigate a proposed move of
the Head Office to Toronto and appoint a sec-
retary-treasurer. 6. Continue the distribution
of the booklet "The Motion Picture in Busi-
ness" which is directed to executives in all
types of Canadian business. R*

NATIONAL TELEVISION FILM
COUNCIL: NEW YORK CITY

Office: 200 West 57th St., New York 19, N.Y.

Phone: COlumbus 5-0756.

Chief Officer: Robert Gross (American Film
Producers), president.

Executive Secretary: Bernie Haber (Batten,
Barton, Durstine & Osborn ) .

Meetings: The Council meets on the fourth
Thursday of each month (except July and
August) in New York City, where its active
membership is primarily located.

PROFESSIONAL FILM
AND TELEVISION GROUPS

Activities : Quarterly forums on subjects of
industry-wide interest; symposiums on tele-
vision-film problems ; talks by members and
guest speakers; annual awards to outstanding
TV-film personalities in recognition of their
encouragement of the use of film on TV.

Purposes: To act as "United Nations" of the
TV-film industry, providing a clearing house
for all segments of the trade and a place for
solving mutual industry problems; to improve
technical and commercial operations in TV-
film broadcasting; to provide a means for
various segments of the industry to settle
diff'erences through amicable compromise and
cooperation. ^

TELEVISION FILM ASSOCIATION

Office (of the President) : -John P. Ballinger,
Screen Gems, Inc., 1627 W. 20th Street, Los
Angeles 7, Calif.

Officers: John P. Ballinger (Screen Gems,
Inc.), president; Jack M. Goetz (Consolidated
Film Industries), vice-president; Charles E.
Buzzard (Buzzard Enterprises), treasurer;
Frank Wolf (Gross-Krasne-Sillerman), sec-
retary. Directors And Committee Chair-
men: Robert E. Hufford (Eastman Kodak
Co.), information and education; Howard Lan-
dau iPermafilm), profirani; Robert C. Vinson

(Armed Forces Television Service), waijs and
means; Edward Hunt (KTLA-TV), TV sta-
tion relations.

Purpose: To maintain a liaison between the
producers and distributors of television film,
the television stations, and the companies pro-
viding material and services to the television
industry, to establish better operational prac-
tices and particularly, whenever and where-
ever feasible, to standardize these practices;,
to solve any particular problems in regard to
operational practices presented to the associa-
tion by either the members or the industry.

Present Projects: To establish as a standard
a special television film leader graduated nu-
merically into seconds at sound speed (24
frames second ) which remains constant in
both .35mm and 16mm film to replace the pres-
ent television film leader which is graduated
numerically into lineal feet and loses its mean-
ing when reduced from 35mm to 16mm.

To establish a standard cue mark and cue
mark replacement for television film to elimi-
nate the present destructive and time-consum-
ing practice of each television station individ-
ually cueing film. ,

To promote the general usage of a "Booking ■
Request Form" by the television stations
which expedites confirmations and eliminates
transcription errors. j

I
To educate the film handler at the television }
station in order to simplify his work and pro- ;
long the life of television film prints. ^ i

(OTHER GROUPS LISTED ON PAGES 26. 30, 3^

for years an Outstanding leader in the Midwest,

annoimces opening of their Hollywood studios

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BUSINESS SCREEN MAGAZINE

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PROFESSIONAL FILM
AND TELEVISION GROUPS

SOCIETY OF MOTION PICTURE

AND TELEVISION ENGINEERS

Office: 55 West 42nd Street, New York 36,
N. Y.

Officers : Dr. Norwood L. Simmons i West
Coast Division, Motion Picture Film Depart-
ment, Eastman Kodak Company), i)residfnf:
John W. Servies (Vice-President, National
Theatre Supply Company), executive vice-
liresident; Barton Kreuzer (Marketing Man-
ager, Astro-Electronics Division, Radio Cor-
poration of America), past-]>n'si(h'nt: Alex
G. Jensen (Mea Dr., Berkeley Heights, N. J.),
engineering vice-preiiidcnf ; Glenn E. Matthews
(Eastman Kodak Company), editiDi'al ricc-
prcsidrnf; G. Carleton Hunt (General Film
Laboratories), financicd vice-pre.sidenf: Reid
H. Ray (Reid H. Ray Film Industries), con-
ventinn vice-president; Ethan M. Stifle (East-
man Kodak Company), sections vice-president ;
Wilton R. Holm (E. 1. du Pont de Nemours &
Company, Inc.), secretary; S. P. Solow (Con-
solidated Film Industries), treasurer; Charles
S. Stodter, executive secretary.

Local Section Chairmen (for contact) : At-
lanta—B. M. Loden, Box 37, North Side

Branch. Atlanta. Ga. ; Canadian — R. J. Beau-
dry (Shelly Films, Ltd.), Toronto, Ontario;
Chicago — Jerome C. Diebold (Wilding Picture
Productions ) , 1345 Argyle Street, Chicago,
111.; Dallas-Fort Worth— Erwin J. Pattist,
.3618 Marsh Lane PL, Dallas, Tex.; Hollywood
— Robert G. Hufford ( Eastman Kodak Com-
pany), 6706 Santa Monica Blvd., Hollywood.
Calif.; Nashville— William R. McCown, P. 0.
Box 6215, Nashville, Tenn.; New York— Rob-
ert C. Rheineck (CBS News), 485 Madison
Ave., New York, N. Y.; Rochester — Richard
E. Putman, 420 East Corey Rd., Syracuse,
N. Y.; San Francisco— W. A. Palmer, 1805
Oak Avenue, Menlo Park, Calif.; Washington,
D. C— James A. Moses. 1202 Oberlin Dr.,
Bucknell Heights, Alexandria. Va.

* ;;; *

Purpose: The Society works toward the im-
provement, along technical lines, of film pro-
duction and exhibition, television and equip-
ment and film manufacture. Published reports,
standards and specifications are made available
through the Society and derive from the work
of various committees.

Conventions: 85th Semi-Annual Convention.
May 4-8, Fountainebleau Hotel, Miami, Fla.;
86th Semi-Annual Convention, Oct. 5-9, Stat-
ler Hotel, New York, N. Y. ig"

Other National Audio-Visual Groups
Are Listed on Pages 30, 37 and 43

NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD

NATIONAL AUDIO-VISUAL
ASSOCIATION, INC.

Xation'al Office: Fairfax. Virginia.

Contact: Don White, executive vice-president ;
Henry C. Ruark, Jr., director of information.

Officers: P. H. Jaffarian i Audio-Visual Cen-
ter, Inc.), Seattle, Washington, president; W.
G. Kirtley ( D. T. Davis Co. i, Louisville, Ken-
tucky, first vice-president; Harvey W. Marks
(Visual Aid Center), Denver, Colorado, .fcc-
ond vice-president ; Mahlon Martin ( M. H.
Martin Co.), Massillon, Ohio, secretary; Har-
old A. Fischer ( Photosound of Orlando i,
Orlando, Florida, treasurer; William W. Birch-
field (Alabama Photo Supply), Montgomery,
Alabama, cliairman of tlie hoard.

Directors-At-Large: E. F. Burke (Burke's
Motion Picture Co.), South Bend, Ind.; Rob-
ert P. Abrams (Williams, Brown and Earlei,
Philadelphia, Pa.; J. Howard Orth (Midwest
Visual Education Service), Des Moines, Iowa;
M. G. Gregory (Sound Photo Sales Co.), Lub-
bock, Tex.

Regional Directors: Mackey Barron (H-B
Motion Picture Service), New Haven, Conn.;

(CONTINUED ON PAGE THIRTY)

ION PICTURES SLIDEFItMS-TV COMMERCIALS

OAI- DUNN STUDIOS

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4ff£ tOU GfrriNC our neivs/eOer, "Mhat^ New ol Co/ Dunn Studios'^
Write today on your letterhead for your free copy

BUSINESS SCREEN .M .A C A Z I N E

wndi rli.mks for asking. So much has been said about him
— legend and fact— it's time we set the record straight:

Legci

■nd: Oeveste Granducci is an Italian Oiuiit, knii;hted by CjaribalJi and decorated by
Mussolini. He speaks seven languages, none of them English, and writes art
films about Michaelangelo.

FACT: Granducci is a fourth generation American, born and raised in Cincinnati,
A journalism graduate of Ohio State, he wrote for the Kiplinger Letters
for sixteen years. Thirteen years ago he started w riting business films. His
organization has since grown to become Scripts By Oeveste Granducci, Inc.

Legend: Granducci has a monumental case of insomnia. Because he never sleeps, he
writes as many as six scripts at once, over a hundred a year.

FACT: Scripts By Oeveste Granducci, Inc. is an organization of experienced script
writers, providing the creative talents and abilities of men who have been
on the staff from tvso to ten years.

l^i'^t'lld: Scripts By Oeveste Granducci, Inc. is only slightly more expensive than the
combined talents of Hemingway, Kipling, Agee, Matthew, Mark, Luke, and
John.

FACT: It's only the best scriptwriting you can buy. Far from being expensive, our
clients say "getting the script first" is the most eco)iomical way to produce
a motion picture, a slide film, or a sales meeting. Jobs are priced individ-
ually, primarily on the amount of research and the value of the creative
idea.

Legend: Tie ''"'•'y t<> make a picture is to work without a script. Who needs one.^ It's
the picture that counts.

F ACT : Its the ia'tpt that counts! Hundreds of films have been produced from
Granducci scripts. They've won awards — they've produced results. That's
why producers and sponsors use us regularly.

So you see, Virgiuia. there really is a script;

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under this netv program, dynamic films announces , . .

Il\ PRODUCTION. FOR RELEASE. NATIONALLY. THIS YEAR. 1059

THIC I.ATKR YEAR.'- A series of film analyses providing guidance toward intelligent preparation for

retirement, a problem of immediate concern to industry and the general pulilic.

At'TO. U.S. .A A series of film explorations of traffic complexities facing urban and surrounding

centers providing guidance towaril solution of some of our major traffic problems.

MEDICINE AND THE LAW . . A series of dramatic film studies involving the medical and legal professions

designed to achieve better understanding of mutual problems facing the doctor
and lawyer.

THE PI^Ol'D CITIES A series of film documents examining patterns oj living in mid-century America.

dealing with the crucial problems of urban renewal, slums, redevelopment, the
exploding city, suburbia, exurbia and related topics which provide suggested
approaches for community action.

FAMILY LIFE A film program which examines the physiology and psychology of marriage.

including pre-marital instruction, planned parenthood, the infertile couple and
other aspects, such as the family economy, child-parent relations.

Creators of Programs
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NATIONAL AUDIO-VISUAL ASSN.

(CONTINUED FROM PAGE TWENTY-SIX)

Mrs. Ruth B. Walsh (James E. Duncan, Inc.),
Rochester, N. Y. ; James W. Bell (Calhoun Co.,
Inc.); Atlanta, Ga. : Earl Harpster ( Harpster
Audio-Visual Equipment, Inc.), Cleveland,
Ohio; Eleanor Bell Humston (Kansas City
Sound Service ) , Kansas City, Mo. ; Mrs. Eloise
Keefe (Texas Educational Aids), Dallas, Tex.:
Ty Sidener ( McCun-y-Sidener Co.), Sacra-
mento, Calif.; Peter AUinger (Viewsound
Supplies), Vancouver, B. C, Canada.

Membership: NAVA is a trade association of
audio-visual equipment dealers, service agen-
cies, commercial film libraries and suppliers
to school, church, industrial and community
users of these materials and equipment. An
advisory membership consists of producers of
classroom and religious materials and prin-
cipal audio-visual equipment and accessory
manufacturers. The Association holds an an-
nual Audio-Visual Selling Institute in associa-
tion with Indiana University, in Bloomington,
the week before the Association Convention.

National Convention And Trade Show :
July 25-28, 1959, at the Morrison Hotel.
Chicago. Guests admitted by registration fee.

Publications: A Membership Directory list-
ing audio-visual dealers across the country is
available upon request. The Association pub-
lishes the authoritative guide for equipment
purchasers, The Audio-Visual Equipment Di-
rectory, presently in its fifth edition; avail-
able from the Association, Fairfax, Va. ^

NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD

I' ^1

EDUCATIONAL FILM
LIBRARY ASSOCIATION. INC.

Office: 250 West 57th Street. New York 19.
N.Y.

Officers: Elliott H. Kone, president; Galon
Miller, rice-prenident; Mrs. Carol Hale, secre-
tanj: Emily S. Jones, executive secretary.

Committees: Evaluations — Lynn Weiss;
Nominations — Mrs. Carol Hale; Membership
— Galon Miller.

Membership: (Constituent) — 460 nonprofit
educational institutions: (Service) — 36 com-
mercial organizations and interested individ-
uals: 4 international members — government
agencies, film groups of other countries; 34
submemberships; 108 personal memberships.

Purpose: To encourage and improve the pro-
duction, distribution and utilization of educa-
tional films. EFLA conducts a film evaluation
service.

Film Festival: April 1-4.

1959 American
New York City.

Publications : For members — Evaluations,
EFLA Bulletin, Service Supplements. A cata-
log containing descriptions of EFLA "Gen-
eral" publications is provided by the
Association. ■■

AUDIO-VISUAL CONFERENCE OF

MEDICAL AND ALLIED SCIENCES

Officers: Daryl L. Miller (Assistant Director
of Motion Pictures and Medical Television,
American Medical Association), chairman;
Kathryn Linden ( Director, American Nurses
Association-National League for Nursing
Film Service), rice-cliairtnan; Audrey Skaife
( Adiministrative Assistant, Medical Audio-
Visual Institute, Association of American
Medical Colleges, 2530 North Ridge .Avenue,
Evanston, Illinois), seoetary-treasurer.

Membership: Medical, dental and allied agen-
cies.

Purpose: To exchange information regarding
programs of the member organizations; to dis-
cover, collect, disseminate and exchange de-
scriptive and evaluative information on audio-
visual media as related to their application to
education in the medical and allied sciences.

Annual Conference: Held during the Na-
tional Audio-Visual Association Convention in
Chicago. »

AUDIO-VISUAL COMMISSION ON
PUBLIC INFORMATION

250 West 57th Street,

Office: Ptoom 2230,
New York 19, N.Y.

Officers: Harold E.
tion of Educational
Illinois), cliairman;
(Audio-Visual Center

(CONTINUED ON

Hill ( National Associa-

Broadcasters, Urbana,

Charles F. Schuller

Michigan State Univer-

PAGE THIRTY. SEVEN)

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Maine Summarizes Farm
Film Television Coverage

a The State of Maine Department
of Agriculture, operating a large
library of films in the farm field,
summarizes the 451 free film
shows secured on 143 television
stations during the fiscal year
1957-8, in its current biennial re-
port.

Its two-reel film. Pan-Time
Farmer, in release lYz years, was
given 70 showings during the 12-
month fiscal period. Second came
Climate and the Apple, 3!/2 years
old, with 64 showings, then Better
Seed, 1 years old, but revised in
1956 with 56 showings.

Three other films, Putatolund.
Maine Barbecue and Fourth Di-
mension, were given 50. 46 and
41 showings respectively, on tele-
vision.

Maine Barbecue, which went
into restricted television release in
October, 1957, was originally re-
leased four months earlier in 35-
mm color by De Luxe to southern
New England and New York the-
aters. During the first year it was
shown on a free basis. 779,802
people viewed it 3.410 times in
442 theatres.

H. G. Hawes, publicity director
for the Maine department, as well
as producer - photographer of the
films, thinks that ratings received
on 42 of the television shows
"casts some new. if hardly believ-
able, light on the audience for
public service films.

"We did not take the average of
these ratings (it was 16.9) for our
report on audience." he said, "but
instead — we divided it in halj and
applied the result to the total po-
tential audience of the 451 — 1957-
8 shows. On that basis, we came up
with 18,627,781 sets ... or at
least 25 million viewers." W

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Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

National Convention: James D. Finn (Profes-
sor of Education, University of Southern

;anizations
visual field

'cct; J. J. McPhi'rson
of Audio-Visual Kdii-
cation, Wayne State
•esident; dclcnateii-at-
Director, \'isuai Kdu-
perative School of St.
a E. Kelly ' l)irect<u-.
1, Kanawha County
•ace C. Hartsell ( Au-
?an State University i .

•. : The program of
marily throudh stand-
;: Evaluation of Sec-
rams, F. Edjrar Lane,
ition, Kenneth Mcln-
^s, Abraham Krasker.
Equipment, A. J. Foy
3 and University Pro-
ainnan; County and
Joel Benedict, cliair-
Materials, T. W. Rob-
itive, I. C. Boerlin,
Education, L. C. Lar-
iid Recordings, Ralph
h, W. C. Meierhenry,
ce Corps, Fred Win-
r Education, William
Msion, Raymond Wy-
vrmed Forces Section.
nan.

ement of instruction
wider use of audio-
rials and techniques,
s primarily of direc-
idio-visual in colleges
epartments of educa-
city school systems,
•isroom teachers and
1 the armed forces, in
igious groups are in-
P-

ional Convention with
ympic Hotel, Seattle,
eadership conferences
nal television ; a field
provides consultants
and colleges and uni-
nent of their instruc-
is. Continuing series
rea of administration
ns, school buildings.

■partment issues two
Uidio-Visual Instruc-
■r to June inclusive —

help the audio-visual
jom teacher. Audio-
iReview, a scholarly
atest trends, research

research projects in
ual communications.
1 and the Crisis in

sue of Audio-Visual

analyzes barriers to
ual methods and ma-

e findings from A-V
into the organization
Other important pub-
ment are the series
Use of Audio-Visual

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3-dimension

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Split-screen
Stop motion

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Catalogs

Slide motion

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Direct mailers

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Original music

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BUSINESS SCREEN MAGAZINE

(CONTINUED FROM PAGE THIRTY)
sity, East Lansinjr. Michigan i, vicc-cliainnan;
Emily S. Jones (Educational Film Library
Association, New York, N.Y.I, secretary.

Executive Committek (in addition to otti-
cers): Anna I.. Hyer (Department of Audio-
visual Instruction, NP^.A, Washington, D.C. i ;
Don White ( National Audio-Visual Associa-
tion, Fairfa.x. Virginia i.

Purpose: A joint committee of nine national
organizations concerned with the improvement
of instruction through wider .anji better use
of audio-visual materials and methods. The
Commission has prepared and distiTbuted
several publications including "Telling Your
A-V Story." "Gateway to Learning," "A Crisis
in Education," "A-V on the Air," "Launching
Your A-\' Program" and ".Audio-Visual Facili-
ties for New School Buildings." and "The Case
of the Curious Citi/.en." a color slidefilm tape
recorded presentation of a good audio-visual
program in action. In proces.s is a study of
school A-V budgets. g'

CATHOLIC AUDIO-VISUAL

EDUCATORS ASSOCIATION

.Addrkss: Piox (ilS. Church Street P. ()., New
York 7, N.Y.

Officers: Very Rev. Monsignor Leo McCor-
mick, Ph.D., president; Reverend Michael
Mullen, CM., vice-president; Reverend Sister
Ignatia, C.S.J., secretary; Reverend Joseph
Coyne, O.S.A., treasurer.

Purpose: To further the use of Audio-Visual
equipment and materials in Catholic education
and to encourage production of suitable films
for Catholic school use.

Annu.\l Convention: CAVE is coordinating
its eighth Annual Convention with the Na-
tional Catholic Educational Association na-
tional convention March 31-April 3, 1959 in
Atlantic City, N.J. Audio-Visual equipment
and materials may be exhibited at this joint
convention. No registration fees are required.
Official Publication : The Catholic Educator.

DEPARTMENT OF

AUDIO-VISUAL INSTRUCTION

NATIONAL EDUCATION

ASSOCIATION

Office: 1201 16th Street N.W.. Washington
6, D. C.

Contact: Anna L. Hyer. e.recutive secretary.

Officers: Charles F. Schuller (Director,
Audio-Visual Center, Michigan State Univei--
sity I, president; Walter Bell ( Director, Audio-
Visual Education, Atlanta Public Schools),
president-elect; Clyde K. Miller (Director,
Division of Audio-Visual Education, Ohio
State Department of Education ) , acting vice-
president; The Executive Committee: J. Roy
Barron ( Supervisor, Instructional Materials,
Santa Barbara City Schools i ; Robert E. de-
Kieffer (Director, Audio-Visual Instruction,
University of Colorado; ; Elizabeth Golterman
( Director, Division of Audio-Visual Educa-
tion, St. Louis Public Schools): F. Edgar
Lane (Supervisor, Instructional Materials,
Dade County, Fla.. Board of Public Instruc-
tion!. Officers to be installed at 19.59 DAVI
National Convention: James D. Finn (Profes-
sor of Education, University of Southern

NATIONAL ORGANIZATIONS
IN THE AUDIO-VISUAL FIELD

California), president-elect ; J. J. McPherson
(Chairman, Department of Audio-Visual Edu-
cation, College of Education, Wayne State
University ). vice-iircsidcnt ; dcleiiates-at-
lart/e; Lee E. Campion i Director, \'isual Edu-
cation Depai'tment. Cooperative School of St.
Louis County i ; \'ii'ginia E. Kelly ( I)irect(u-.
Audio-Visual Education, Kanawha County
West Va. Schools ) ; Horace C. Hartsell ( Au-
dio-Visual Center, Michigan State University.

Principal Committees: The program of
DAVI is carried out primarily thnjugh stand-
ing committees, such as: Evaluation of Sec-
ondary School AV Programs, F. Edgar Lane,
chairman; Adult Education, Kenneth Mcln-
tyre, chairman; Archives, Abraham Krasker,
chairman; Building and Equipment, A. J. Foy
Cross, chairman; College and University Pro-
grams, Ralph Hall, chairman; County and
Cooperative Programs, Joel Benedict, chair-
man; AV Instructional Materials, T. W. Rob-
erts, chairman; Legislative, I. C. Boerlin,
chairman; Professional Education, L. C. Lar-
son, chairman; Radio and Recordings, Ralph
Hall, chairman; Research, W. C. Meierhenry,
chairman; School Service Corps, Fred Win-
ston, chairman; Teacher Education, William
Fulton, cliairman; Television, Raymond Wy-
man, acting chairman; Armed Forces Section,
Norman E. Oram, cliairman.

Purpose: The improvement of instruction
through the better and wider use of audio-
visual equipment, materials and techniques.
The membership consists primarily of direc-
tors and specialists in audio-visual in colleges
and universities, state departments of educa-
tion, and county and city school systems.
School supervisors, classroom teachers and
audio-visual specialists in the armed forces, in
industry, and among religious groups are in-
cluded in the membership.

Activities In 1959: National Convention with
exhibits, April 13-16, Olympic Hotel, Seattle,
Washington. Series of leadership conferences
and seminar on educational television: a field
service program which provides consultants
to assist school systems and colleges and uni-
versities in the impi'ovement of their instruc-
tional materials programs. Continuing series
of publications in the area of administration
of audio-visual programs, school buildings,
television and research.

Publications: The Department issues two
regular publications. Audio-Visual Instruc-
tion, 10 issues, September to June inclusive —
a magazine intended to help the audio-visual
specialist and the classroom teacher. Audio-
Visual Communication Review, a scholarly
quarterly reporting the latest trends, research
needs, developments, and research projects in
the field of audio-visual communications.
"Graphic Communication and the Crisis in
Education," a special issue of Audio-Visual
Communication Review, analyzes barriers to
effective use of audio-visual methods and ma-
terials and integrates the findings from A-V
communication research into the organization
of a theory of learning. Other important pub-
lications of the Department are the series
Planning Schools for Use of Audio-Visual
Materials; Nation Tape Recording Catalog. I«!|'

FOR YOUR BUSINESS

A NEW ERA
IN PICTURE
PROJECTION

the new LenHcular

RADIANT SCREENS

For Lighted as well as Darkened Rooms

A new reflective surface thai is in effect
.1 Lomplctc shvct of lenses — optically
engineered to control reflection com-
pletely. Provides greater brdliance, in-
creased clarity, improved color — over
greater viewing area. Extremely effec-
tive for projecting in darkened rooms or
even lighted rooms where no extreme
or unusual lighting conditions exist.

Exclusive Radiant Stretch Bar Keeps
Surface Flat and Tight as a Drum

LENTiCULAR
ROLL-UP WALL SCREEN

with exclusive STRETCH-BAR that makes possible
an instant flat, lout surface. Now, when not in
use, Lenticular Screen con be rolled up. Radiant
"Educotor" Optiglow Lenticular Surfoce is wash-
able as well as fungus and flame-proof. Avail-
able in 40" X 40" or 50" x 50".

Also available —

Lenticular"

PORTABLE

TRIPOD

SCREENS

The Radiant Educator is
no>v available in Tripod
models in choice of two
lenticular surfaces — Uni-
glow and Optiglow — as
well OS Vyno-Flect
Beaded to meet varying
project ion needs.

I RADIANT -B?2ri

I MANUFACTURING CORPORATION j

ISutr.Klrjry ot United Sljle-. HoN.n.in M.u'iitiery Cn-p j

P O BOX 5640 CHICAGO 80, ILLINOIS |

I SEND FOR FREE BOOKLET j

I Fill out coupon ond mail for free booklet "The j

Miracle of Lenticular Screens' —full details |

I on Radiant Lenticular "Educator" Screens. |

I Name !

I Address ■ !

I City Zone State I

9 T H ANNUAL PRODUCTION REVIEW

FIL1VIS

INDUSTRY

AND

TELEVISION

r417 SUNSET BOULEVARD
HOLLYWOOD 46, CALIFORNIA

TELEPHONE:
HO. 4-7171

CIVIC GROUPS

Promoting Film & Television Activities

CHICAGO UNLIMITED, INC.

Officers: Henry Ushijima, president; Don
McNeill, vice-president; Rusti Francisco, sec-
retary; Jack Russell, treasurer.

Directors: Lee Armentrout, Frank Atlass,
Cliff Braun, Betty Bryan, Ed Cooper, Mason
Coppinger, Michael Douglas, Cal Dunn, Robert
Elenz, Alan M. Fishburn, Fahey Flynn, Chuck
Francisco, Shirley Hamilton, Lawrence S. P.
Hanchek, James G. Hanlon, Art Hern, James
Holmes, James E. Jewell, Raymond A. Jones,
William Leonard, Virginia Marmaduke, John
Osbon, H. Walter Thompson, Terry Turner,
Eleanore Warner, John Weigel, Hooper White,
Joe Wilson.

Purpose: To promote the art of communica-
tion in the Chicago area through the medium
of radio, television, and motion pictures. fg'

THE FILM COUNCIL OF
GREATER COLUMBUS

Office: Memorial Hall, 280 E. Broad Street.
Columbus 15, Ohio.

Officers: Dr. D. F. Prugh (Director, Frank-
lin County Historical Society), president; D.
D. Fulmer (President, Columbus Movie
Makers), vice-president; Mary A. Rupe (Film
Librarian, Columbus Public Library), secre-
tary-treasurer.

Trustees: Margaret Carroll (Librarian, Col-
umbus Public Library) ; Edgar E. Dale
(Director of Audio-Visual, Ohio State Uni-
versity) ; Clyde Miller (Director of Audio-
Visual, Ohio State Department of Education).

Purpose: To promote a greater interest in
the production and use of films by schools and
universities, public service organizations, civic
groups, and business firms and industries. The
use by these organizations of film producers
in the Columbus area and the State of Ohio
is also stressed.

1959 Activities: The Seventh Annual Colum-
bus P^ilm Festival, an award program featur-
ing the "Chris" Award, April 29-30.

Affiliates: Columbus Area Chamber of Com-
merce: Columbus Advertising Club: Columbus
Industrial As.sociation ; Columbus Public
Library. ■.

SEATTLE FILM ASSOCIATES

Office (of the Secretary): 5514 University
Way, Seattle 5, Washington.

Officers: George Shields (Pacific Telephone
& Telegraph Company), chairman; Carolyn
.Sullivan (National Dairy Council), treasurer;
Marjorie Eastabrooks (Anti-T.B. ), .secretary.
Board: Jan Munro (Canadian Consulate).
Boyd Baldwin ( University of Washington ) .
Purpose: The discussion and review of new-
films by representatives from schools and uni-
versities, film distributors, producers, librar-
ies, business firms and industries — to promote
the production and use of audio-visual aids
r.nd materials in the Pacific Northwest.

1959 Activities: The Fourth Film Festival
of the Seattle Film Associates (date not yet
set). mij

This

Tradeviark

Aieaus

CREATIVENESS
EXPERIENCE
STABILITY
RELIABILITY

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Motion Picture

Production

The following PRODUCERS
have subscribed to a Code
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above qualifications in
their production and
business affairs:

Thomas Countryman Film
Productions

Empire Photosound

Film Productions Company

Anthony Lane Film Studios

Promotional Films, Inc.

Reid H. Ray Film Industries

George Ryan Films

Griffith B. Wren Films

FILM PRODUCERS

ASSOCIATION OF MINNESOTA

3425 Sumter Ave. • Minneapolis 26, Minn.

BUSINESS SCREEN MAGAZINE

in the East it's...

MOVIELAB

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and sound. Open the lid, plug it in, slide the record in the slot, and the
Flip-Top starts selling instantly. Ideal for desk-side prospects or small
groups. Complete with built-in screen. Startling clarity in color or
black-and-white filmstrip. Top voice fidelity.

FULLY AUTOMATIC

THE MICROMATIC is the industry's

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Entire combination packs into two compact,
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There's a DuKane sound slidefilm projector especially made
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DuKane's top quality and rugged dependability give you
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DUKANE products are sold and seniced by a nation-wide network of audio-visual experts

PICTURE PARADE

National Film Reorganizes
Directorate for Expansion

i< National Film Studios. Inc..
Washington. D.C.. has announced
a reorganization of its board of
directors as the first step toward
expansion of independent feature
lilm production activities.

In the reorganization. Harold A.
Keats continues as president and
executive producer, with two new-
ly-elected vice-presidents: Edward
W. Alfriend IV. and Stanley Allen.
F. William Hart, formerly vice-
president, becomes secretary-treas-
urer while continuing as managing
director of the company's sound
stages. Alfriend is an insurance
company executive, and Allen is
associated with Keats in the pub-
lic relations business.

The company recently com-
pleted its first full-length feature
film. Dead to the World, based on
the Edward Ronns novel. "The
State Department Murders." with
screen treatment by John Roeburt,
New York writer, and direction of
photography by Bert Spiel vogel.

According to the directors, plans
are being made to produce a mini-
mum of four Class A feature films
annually. 9

Zadok Succeeds Pearl as
Int'l Screen Ad President

t- Ernest Pearl has resigned as
president of International Screen
Advertising Services after having
served as head of the organization
since its beginnings in 1953. Pearl
is head of Pearl & Dean Overseas
Ltd.. London.

Succeeding Pearl as president of
LS.A.S. is Jacques Zadok, manag-
ing director of Cinema et Publicite.
Paris, who formerly was senior
vice-president. Dr. E. Martini
Mauri, managing director of
S.LP.R.A.. Turin. and Fritz
Rothschild, chairman of Deutsche
Commercial Filmwerbung GmbH.,
Dusseldorf. will serve as vice-
presidents, and Peter Taylor con-
tinues as general secretary.

In recognition of his services to
I.S.A.S.. the executive council ex-
pressed the wish that Pearl assume
the honorary title of "founder
president." 1]}}^

Klaeger Film Unit Tours

for New Prestone Dealer Film

- PriKJuction on a 20-iiiinutc lilm
for Prestone (National Carbon Co.
through Wm. Esty Co., Inc. )
began last month as a unit of
Klaeger f-ilm Productions, Inc.
slatted a cross-countr\ tour from

Portland. Oregon, to New York
interviewing gasoline dealers a
such locations as Kansas City
Chicago and New York.

Victor Postillion. Executive Di-'
rector of the Gasoline Retailers
Association of Metropolitan Chi-
cago, and Director of the National
Congress of Petroleum Retailers,
will travel with the production unit
and conduct the interviews. 5f-

* * *
Fraser to Crawley Board
"-' J. .Alasdair Fraser, Montreal
manager of Crawley Films Lim-
ited, has been elected a director of
the company.

Before becoming Montreal man-
ager eight years ago, Fraser di-
rected the Motion Picture Section
of Canadian Industries Limited.

r.xu tiii;n<)N

PU TIRHS

llltl.l.'l' \\ (HH)

Sometimes an IDEA is best
communicated by a PICTURE

la brochure)

* * *

Sometimes the idea needs SEV-
ERAL pictures in SEQUENCE
(a slidefilm)

* * *

And sometimes the idea is best

expressed if the SEQUENCE

can show things IN MOTION.

I step into the tent )

Parthenon works for the
fdlldwiiifr clients:

Am. Petroleum Institute
Am. Tel. & Tel. Co.
The Borden Company
Connecticut General Life
Convair (Gen. Dynamics)
General Petroleum Corp.
Hilton Hotels
International Harvester
Kaiser Aluminum
Kaiser Chemicals Div.
National Piano

Manufacturers Assn.
Naval Ordnance

Test Station
Socony Mobil Oil Co.
Sundstrand Machine Tool
Western Electric Co.

Parthenon makes no television
commercials. The business film
schedule is confined to those
projects which can be handled
personall.v and with quality by
the key .staff.

PARTHF.NON PICTUHKS

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN :M.-\G.\ZINE

Wi' iii'^' pioml lo iinnomiic tin- )U)y

PATHESCOPE-BERLITZ

AUD lO-VISUAL

FRENCH LANGUAGE SERIES

DESIGNED FOR SCHOOLS •INDUSTRY • GOVERNMENT

A completely flexible series of forty lessons adapted
from the famous Berlitz course.

Designed for your instructional use, in the teaching
of French.

40 color filmstrips photographed entirely in France
with French people.

40 multi-voice recordings, with more than .^5
native French voices.

Additional aids including teachers' guide, French
scripts, eight extra record sides for added listening
practice and re\icw, and the ingenious Verb Finder.

SPANISH LANGUAGE SERIES TO BE READY THIS FALL

• •

PATHESCOPE EDUCATIONAL FILMS

10 COLUMBUS CIRCLE, NEW YORK 15, N. Y.

PATHESCOPE EDUCATIONAL FILMS INC.
Coliseum Tower, 10 Columbus Circle
New York 19, New York

Please send me further information about the Pathescope - Berlitz
audio-visual "French Language Series".

Firm Name-
Address

City

_Your Name-

-Position

-Slate

9 T H ANNUAL PRODUCTION R E \- I E \V

FILM ^

PRODUCTIONS

Qncorpor

BETTER FILMS BRING RESULTS

^ ear after year it has been our

policy to furnish our ch'ents with better,

more effective business films. Films that

consistently bring measurable results

for a growing number

of sponsors. Among them :

American Brass Company

American Optical Company

Anaconda Company

Minneapolis-Honeywell Regulator Co.

Delco-Remy Division,

General Motors Corporation

Electric Companies of the

Connecticut Valley

Emhart Manufacturing Company

The Fuller Brush Company

General Electric Company

Edison Electric Institute

International Business Machines Corp.

Jones and Lamson Machine Company

Electric Boat Division,

General Dynamics Corp.

Kaman Aircraft Corporation

Monsanto Chemical Company

Massachusetts Institute of Technology

New Departure Division,

General Motors Corp.

Pratt and Whitney Company, Inc.

Raybestos-Manhattan, Inc.

Simplex Time Recorder Co.

Sylvania Electric Products, Inc.

United States Marine Corps.

United States Information Agency

Yankee Atomic Electric Company

I.K.'MJI'.kSil I I' i^ fashioned from experience. Our permanent staff,
one of the largest in the Kast, is thoroughly experienced in all phases
of motion picture production. Their complete creative and technical
skills are yours for your next assignment, ^'ou will find us eager to
give careful and considerate attention to your requirements.

f^.

mwmmr

- BAY STATE FILM PRODUCTIONS, INC.

80 Boylston St., Boston • Box 129, Springfield 1, Mass

BUSINESS SCREEN MAGAZINE

PROFESSIONAL GROUPS OF FILM USERS

AUDIO-VISUAL SERVICE COMMITTEE

OF THE ASSOCIATION OF NATIONAL

ADVERTISERS, INC.

AUDIO-VISUAL GROUP

Office: 155 East llth Street, New York 17,

N.Y.

Officers: Paul V,. West, in-esident: Lgwell

McElroy, rice-prrnidnit: Herbert A. Ahlgren,

adniini.it rat ire sirrctarii. Andio-Vitnidl Service

Committee.

Memhership: Willis H. I'ratt. .Ir. (American
Telephone & Telegraph Company), cliair»ian:
\V. M. Bastable (Swift & Company); F. G.
Beach (Remington Rand Division, Sperry
Rand Corporation) ; J. W. Clarke (Ford Motor
Company); Eyre Branch (Standard Oil Com-
pany of New Jersey 1 ; George J. Dorman
(United States Steel Coi-poration) ; Robert
Danielson ( Encyclopaedia Britannica Films,
Inc.) ; Harold F. Driscoll i Bell & Howell Com-
pany'; John Flory (Eastman Kodak Com-
pany); John Ford (General Motors Corpora-
tion); William Hazel (Standard Brands In-
corporated); Kenneth Penney (Minnesota
Mining & Manufacturing Company) ; 0. H.
Peterson (Standard Oil Company of Indiana) ;
H. A. Richmond (Metropolitan Life Insurance
Company); Frank Rollins (E. R. Squibb &
Sons Division, Olin Mathieson Chemical Cor-
poration I ; Virgil Simpson i E. 1. du Pont de
Nemours & Co., Inc.).

Purpose: The Committee initiates and ex-
ecutes projects which will provide the 612
Audio-Visual Group members with cost, tech-
nical, distribution and other information about
business films and related audio-visual mate-
rials.

The Committee has recently completed and
distributed a report entitled "Responsibilities
of the Film Producer and Sponsor." This re-
port, which presents a comprehensive analysis
of sponsor and producer responsibilities in
the planning and production of non-theatrical
films, is designed to assist both the producer
and sponsor to reach a better understanding
and to secure a more satisfactory product.

Current projects of the Committee include
the preparation of additional material for the
A.N.A. Audio-Visual Handbook, a report on
available films on Advertising and Public Rela-
tions and a glossary of terms encountered in
the production and distribution of business-
sponsored films. »■

INDUSTRY FILM
PRODUCERS ASSOCIATION

Office: Membership Committee Chairman H.
Eugene Burson, Jr., Hughes Aircraft Co.,
Supervisor, Systems Film Group, Room 1119,
Bldg. 12, Culver City, California.

Officers: Jay E. Gordon (Autonetics — North
American Aviation), president; Robert J.
Gunther (Los Angeles Div.. N.A.A.), vice-
president; Jack Smith (Ramo-Wooldridge),
secretary; H. E. Burson, Jr. (Hughes Air-
craft), treasurer.

Committees: Julian Ely (Lockheed Aircraft),

Representing Business and Industry

program; John D. Kugcrs i, Autonetics), stand-
ards; Betty J. Williams (Lockheed), publicity.

INDUSTRIAL AUDIO-VISUAL
ASSOCIATION

Office (of the Secretary): James Craig,
General Motors Corp., .'5044 W. Grand Blvd.,
Detroit 2. Mich.

Officers: Frank B. Greenleaf (United States
Steel Corp.), president; John T. Hawkinson
(Illinois Central Railroad Co.), first vice-
president; Alan W. Morrison (Socony Mobil
Oil Co., Inc.), second vice-president; James
Craig (General Motors Corp.), secretary;
Alden H. Livingston (E. I. du Pont de Ne-
mours & Co.), assistant secretary; Charles B.
Gunn ( New York, New Haven & Hartford
Railroad), treasurer.

Directors: D. G. Treichler (Socony Mobil Oil
Co.), eastern region; Marshall F. Hosp (Gen-
eral Mills, Inc.), northern region; Victor E.
Johnson (Standard Oil Co. of Indiana), cen-
tral region; Charles R. Coneway (Coneway and
Company), southern region; Bernard A.
Bailey (Mytinger & Casselberry ), western
region.

Principal Committees and Chairmen

Membership: Harold W. Daffer (Minneapolis-
Honeywell Regulator Co. I, chairman; John J.
Duffy (Kraft Foods i , program chairman, 19,50
annual meeting; Robert 0. Dunn (Ford Motor
Company), pul)licitii cliairman; Kenneth F.
Space (International Business Machines),
project chairman; Roy R. Mumma (U.S. Steel
Corporation), technical chairman; Richard S.
Piasecki ( Allis-Chalmers Manufacturing Co.),
constitution chairman; James Craig (General
Motors Corp.), historian; Frank S. Rollins
(E. R. Squibb & Sons), past presidents chair-
man.

Purpose: To study all means of audio-visual
communications including creation, produc-
tion, appreciation, use and distribution; to
promote better standards and equipment and
to establish a high concept of ethics in the
relations of members with associated interests.

Annual National Meeting: April 28-30,
1959, Edgewater Beach Hotel, Chicago, 111.
( Members only, but qualified guests from
eligible companies may apply to the Secre-
tarv for admission ) . 8-'

NATIONAL VISUAL PRESENTATION

ASSOCIATION. INC. "

For Information: National Visual Presenta-
tion Assn. Inc., 19 West 44th Street, New York
.36, N.Y.

Officers: Philip E. Dodge (F. W. Dodge
Corporation), president; H. W. McKenna
(Union Carbide Corporation), vice-president
hiser); C. C. Sheppard, vice-president (trade);
Janet Wilkins (National Association of Manu-
facturers), secretarij; Charles Corn ( Admas-
ter Prints, Inc.), treasurer.

Board of Directors: Harry P. St. Clair, Jr.
(American Electric Power Service Corp.) ;

Jeanne P. Weller (Schrafft's) ; Theodore N.
Trett; Porter Henry (J. Porter Henry & Co.,
Inc.); Jacques Megroz (Life Magazine); Dr.
Robert Cantor (Ronson Corporation) ; Charles
Behymer (H. D. Rose & Company) ; Diego
Daniello (Manhattan Color Laboratory).

Committee Chairmen: Morris Slotkin (Fir.st
National City Bank), membership; Charles
Behymer ( H. D. Rose & Company), program;
Harry P. St. Clair, Jr., (American Electric
Power Service Corp.), publicity.

Purpose : To encourage better selling through
better presentation methods.

Meetings : Luncheon meetings are held at
noon on the second Thursday of each month,
September through June, at the Brass Rail
Restaurant, Fifth Avenue and 43rd Street,
New York City.

Annual Awards Competition; Day of
Visual Presentation : Date and entry dead-
lines to be announced. Diego Daniello, 210 W.
65th St., New York City 23, is 1959 Chairman.

NATIONAL COMMITTEE

ON FILMS FOR SAFETY

Office (of the Secretary* : 425 North Michi-
gan Ave., Chicago 11, 111.

Officers: John B. McCullough (Motion Pic-
ture Association of America), chairman;
William Englander (National Safety Council),
secretary.

Member Organizations: Motion Picture Asso-
ciation of America, National Safety Council,
American Association of Motor Vehicle Ad-
ministrators, American .Automobile Associa-
tion, American Public Health Association,
American National Red Cross, American So-
ciety of Safety Engineers, American Stand-
ards Association, Association of Casualty &
Surety Companies, Association of Safety
Council E.xecutives, Automotive Safety Foun-
dation, Council on Industrial Health of the
American Medical Association, Inter-Industry
Highway Safety Committee, International
Association of Chiefs of Police, National As-
sociation of Manufacturers, National Associa-
tion of Automotive Mutual Insurance Com-
panies, National Association of Mutual Cas-
ualty Companies, National Fire Protection
Association, U.S. Junior Chamber of Com-
merce, U.S. Air Force, U.S. Army, U.S. Navy,
U.S. Bureau of Public Roads.

Purpose : A co-sponsored group of national or-
ganizations, with active interest in accident
prevention through use of films, who wish to
accomplish the following objectives: 1. To
stimulate production and use of safety films.
2. To raise the quality of films produced. 3.
To establish film evaluation standards. 4. To
recognize film excellence in awards program.

1959 .AiCTiviTiES : April meeting of the Com-
mittee as a Board of Judges to screen and
finally judge entries in their 16th .Annual
Safety Film Awards Program. October eve-
ning showing of top winning films and pre-
sentation of awards to representatives of
sponsors and or producers (during the Na-
tional Safety Congress and Exposition in
Chicago, III.). i^

9TH AKNUAL PRODUCTION REVIEW

SIGHT S. SDUIVD

our

in_

POlA/imotir.

n.r..,clic S.ralV^'l

^^■"^■^'

C O N V A I R vr-'

Soothlowd

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UNITED STATES

NAVY

E^M1\

are here for all to see . . .
from some of the distinguished
clients for whom we produced
motion pictures and film
commercials during the past year.

Since 1916, firms demanding the
very finest have utilized the creative
talents and professional skills at
Jamieson for best results in films for
television, business and industry.

The South's finest and most
complete facilities for the
froduction of

motion pictures for business
and industry.

• Public Relations

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• Training

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in color or black and white,

35 or 16 mm., live action or animated.

JAMIESON

film company

3825 BRYAN • DALLAS • TA 3-8158

CINE Committee Reports

on '58 Film Festivals Abroad

f First-year success ot CINE
Committee on International Non-
Theatrical Events has been tes-
tified to by the awards and special
recognition won by three Ameri-
can film entries in the 1958 film
festivals held in Venice and Padua.

A special diploma in the Short
Films for Television category at
the Venice Film Festival was
awarded A Dancer's World, pro-
duced by Station WQED, educa-
tional TV station in Pittsburgh.
Pa. Two of the films entered by
CINE won recognition at the
Third International Exhibition of
the Scientific-Didactic Film, Uni-
versity of Padua, a section of the
Venice festival. Additionally, a
Silver Medal was awarded to
Ovulaiion and Egg Transport in
ilie Hal, produced by the Univer-
sity of Washington; and a special
mention was carried olf by The
Strange Case of the Cosmic Rays.
produced by Frank Capra and
sponsored by Bell Telephone
System.

Tins yeai'. American-produced
films will be shown not only ;it
Venice. Padua and Edinburgh, but
also at the Harrogate (England)
Film Festival.

The Business & Industry Sub-
committee has arranged top-level
previews of all sponsored entries
for these events.

CINE was organized by repre-
sentatives of business and educa-
tion, called together in Oct. 1957.
by the Department of Audio-
Visual Instruction (DAVl) of the
National Education Association.
The Committee was formed for
the purpose of setting up machin-
ery for choosing and screening
non - theatrical, non - gcncrnmcntal
motion pictures to be shown at se-
lected film festivals all over the
world. Coordinating service for
CINE will again be furnished by
NEA. Stanley Mcintosh. Motion
Picture Association of America, is
chairman of CINE; the two vice-
chairmen arc .lames A. Barker,
president of Capital 1 aboratories;
and Ralph 1 Hoy. head of motion
picture and exhibit activities at
ALCOA, Pittsburgh, Pa. l;,^

* * *

Name Kirtley Chairman of
19th National A-V Convention

William Ci. Kirtley has been ap-
pointed chairman of the IVth An-
nual National Audio-Visual Con-
vention and E.xhibit by NAVA
President P. H. JalTarian. He will

be in complete charge of arrange
ments for the Convention and Ex
hibit, scheduled for the Morrisoi
Hotel, Chicago, July 25-28,

Kirtley, NAVA first vice-presi
dent, is head of the D. T. Davi;
Co., Louisville, Ky., and a formei
school superintendent and princi-
pal. He will be assisted by z
special convention committee soor
to be named, and by the NAVA
Standing Committee on Conven-
tions and Meetings, composed ot
M. G. Gregory, Sound Photo Sales.
Lubbock, Tex.; Mahlon Martin,
M. H. Martin Co., Massillon,
Ohio; and James W. Bell, Jr., Cal-
houn Co., Atlanta, Ga.

"Interest in this year's conven-
tion is running higher than ever be-
fore," JalTarian said in making the
appointment, "due not only to the
tremendous impetus given the edu-
cational uses of audio-visual mate-
rials and equipment by the Na-
tional Defense Education Act, but
also because applications of mod-
ern media for learning and teach-
ing are broadening and growing
in every phase of American life,"

Jafi'arian is head of the .'Audio-
visual Center, Inc., Seattle, Wash-
ington. 9 i

J. L. Tames to Movielab
for Customer Service Dept.

Joseph L. lames has joined
Movielab Film Laboratories, Inc..
New York, in its Customer Service
Department. Mr. Tames has been
associated with the motion picture
industry for the past 25 years.
Prior to joining Movielab he was
Service Manager for Pathe Labo-
ratories, W

PARTHENON

PK TJUICS

f(ir the
A M FAiW A N T E I, E P H O N E

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"HORIZONS BEYOND" — "The
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tran.smissioii of telephone and
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ami Kimni.

I'AIMIIB'O.N FKIIIKES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN .M .\ C .A Z I N E

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Motion picture scripts for producers of institutional,
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STUDIO:

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Phone: MOhawk 4-0939

9 T H ANNUAL T R O n U C T I 0 X REVIEW

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Also available:
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The ]\[ew Challenqe to Industry

by Wallace A. Ross
Pul)lic Hflalidiis Counsel, Film Producers Association of New York

ITeld Over in Reykjavik. Ice-
^^ land! Breaking attendance
records in Southern Rhodesia! An
audience of six million Japanese in
three months! So what?

Here's wluii — a world audience
and a world market yearns for
your story and your know-how via
films you have made, are making,
and can make. If American indus-
try— or any individual business
concern — misses out on the great
opportunity to reach international
audiences with motion pictures
that influence potential customers
and needed allies, it is rendering
unto itself a rank injustice of
double magnitude.

Never before has the overseas
market offered so many opportun-
ities for U.S. manufacturers in
terms of important long-term busi-
ness gains. The new European
Economic Community, for exam-
ple, finds more than 1000 .Amer-
ican firms already operating within
the six-country area ( France, Ger-
many, Italy, Belgium. The Nether-
lands and Luxembourg), and
20% of all U.S. exports are re-
portedly sold to this area, making
it probably the biggest importer in
the world.

But the rapidly-growing world
economy is beginning to offer new
challenges too. There is justifiable
concern for American prospects in
the European common market as
tariffs between the six member
countries go down. In other areas,
increasing competition is coming
not only from the Soviet Bloc but
also from new strides in local pro-
duction of goods of all types.

American companies are finding
it necessary to swing from a pro-

duction-oriented operation which
finds surplus markets abroad to a
marketing-oriented concept that
calls for refinement of their prod-
uct for foreign markets . . . and
even the establishment of produc-
tion facilities abroad. This results
in a mushrooming need for com-
munications . . . for films — films
that alert and awaken customer in-
terest, that sell, and then train . . .
films that bring American technol-
ogy to its broadest market and
greatest return.

The other, broader responsibil-
ity .. . and opportunity — to effec-
tively utilize all mass media to bring
about understanding and accept-
ance of America's policies and ac-
tions as being mutually advanta-
geous— is an equal challenge. The
writer endorses a recent comment
in Business Screen to the effect
that it seems incongruous for a
nation that has developed the arts
of public relations and selling to
such a high point ... to fall down
in selling itself. "We still don't
talk like we act ... get tangled up
in a mass of political, social and
economic verbiage . . . instead of
telling our story simply and di-
rectly."

The article went on to point out
"That goes for American busi-
nesses too, which often act better
than they talk. ... It looks like the
crises in this area may be even
more critical for our future than in
the field of diplomacy."

The danger is compounded
when we vacate the task of inter-
national communications to the
theatrical films that tend to create
slerotyped impressions of us in the
(continued on page 48)

La Belle . . .

Opens New Areas

PRIMER— THE NEW CHALLENGE TO
AMERICAN INDUSTRY

1 . Tell your story and your country's to the peoples of the world.

2. Make sure that your best films are considered for translation
and distribution by the USIA and arc submitted for screening
by CINE, the non-governmental festival coordination body.

3. Query your own overseas branches on films they could use.

4. Why? Because of the larger, more competitive world market.

Because of the need to combat stereotyped impressions.
Because of the challenge from communist propaganda.

5. Result — They'll love you in Southern Rhodesia, the Middle
East, and all the diplomatic — and marketing — "hot spots"
in the world.

Now . . . LaBelle Maestro helps!
broaden your fields of profitable'
operation by producing full color,
synchronized, fully automatic,
slide-sound presentations for use
in Government, Industry, Educa-
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With your creative talents, add
punch and drama with stop-action
slides and supporting sound ef-
fects for fresh, wide-awake inter-
est. Only LaBelle Maestro has a
huge capacity of up to 150 slides
for up to 1 '2 hours of continuous,
automatic projection. You know
that other limited capacity auto-
matics can't do this!

A silent signal on the dual track
tape commands a slide change
when you want it and where you
need it to support the story.

Very best optical system . ■ . \
movie type shutter eliminates
streaking, glare, and blanks . . .
new dramatic effects possible by ;
instantaneous slide changes.

Inexpensive LaBelle magazines •
store slides safely, compactly . . .
insuring proper sequence for next
showing. •

. . . Keeps you in
PROFITABLE CONTACT

A LaBelle Maestro program keeps
you in contact with your clients
while cultivating broad fields for
new business. Actionize and cus-
tomize existing presentations to fit
any previously unforeseen situa-
tion; the dual track tape can be
spliced, erased, then re-recorded
on the sound track, the impulse
track, or both.

LaBelle Maestro is at your service
... a totally new concept in audio-
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Write for the complete story . . .

LaBelle Industries, Inc.

Dept. B

OCONOMOWOC • WISCONSIN

BUSINESS SCREEN MAGAZINE

TSa Kay liitiite • • •

There's no limit

Probably that's tvhy so many careful film users, like Hotpoint, Household Finance,
Firestone, A. O. Smith, International Harvester, Kaiser Aluminum,
United States Grypsum, Athletic Institute, Whitlock, Sears, Maremont, Kellogg,
S^vift, DoMf and many others, come back year after year for the kind
of film that serves their purpose best within the budget the purpose justifies.

DALLAS JONES PRODUCTIONS, INC.

1725 N. WELLS ST. • CHICAGO, ILL
MOhawk 4-5525

9 T H ANNUAL PRODUCTION REVIEW

...Oun. Se^ ScUumcH^ . , ,

COMPANIES WHOSE PRODUCTIONS FEATURE
OUR DISTINCTIVE HOT- PRESS CRAFTSMANSHIP

Addressograph-Multigraph Co.
Allis-Chalmers Mfg. Co.
American Cyanamid Co.
Amefican Management Assn.
Armstrong Cork Co.
Bay State Film Productions
Bebell & Bebell Lab.
Better Business Bureau
B.B.D. & 0. (Adv. Agency)
Bell Teleptione Co.
Columbia Broadcasting System
Centron Corporation
Cinccraft Productions
Cineffects, Inc.
C & G Film Effects
Columbia University
Cornell Aeronautical Lab.
Con Edison Co.
DeLuxe Laboratories
Dixie Cup Corporation
Louis DeRochmont Productions
Dynamic Films

Eastern Effects, Inc.
Eastman Kodak Co.
Esso Research & Engr. Co.
Ford Foundation
General Electric Co.
Grumman Aircraft Corp.
I.B.M.-New York
I.B.M.— Branches
Israel Office Of Information
Herbert Kerkow, Inc.
Kent Lane Productions
Life Magazine
McGraw-Hill Pub. Co
Metropolitan Life Ins.
MPO Productions
National Broadcasting Co.
Stanley Neal Productions
News Reel Laboratory
Official Films
Sam Orleans Productions
Pathe Pictures
Pathescope Co.

Raybestos Co.

Reader's Digest

Remington Rand Corp.

Republic Aircraft Corp.

RKO-Pathe

Smith. Kline & French Lab.

E. R. Squibb & Sons

Sperry Gyroscope Co.

Standard Oil Co.

Swissair, Inc.

Sylvania Electric Co.

Lowell Thomas Productions

Transfilm, Inc.

Twentieth Century Fox

U. S. Air Force

U. S. Coast Guard

U.S.I.S.

U. S. Marine Corps

U. S. Navy

U. S. Steel Corp.

Westinghouse Electric

Wyeth Laboratories

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TITLES, CAPTIONS,
PRESENTATIONS,
ART OVERLAYS

produced by...

and . . .

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IVEULCHALLEIVGE:

(CONTtNUED FROM PAGE 46)

minds of worldwide audiences that
are neither identihabie with their
own nor even favorable to us. Our
failure to utilize the tremendous
library of factual films which were
created for purposeful training and
motivation is a delinquency which
we cannot afford.

And, finally, in the face of grow-
ing and intelligent use of the mo-
tion picture as a propaganda arm
by most other countries, where the
film-making industry is state con-
trolled, either through domination
or through subsidy, it is our great
responsibility as individuals and
individual companies to combat
both the insidious and the purely
competitive in order to protect our
position and promote our cause.

Is the audience there? At ran-
dom, from the pages of Business
Screen and official advisement
comes the following representative
testimony:

a. The United States Informa-
tion Agency reports that The Ex-
plorer In Space, produced on as-
signment by News Of The Day, is
receiving top billing in 30 lan-
guages at theatres in 80 countries,
as part of the USIA program to
inform the world of our interna-
tional cooperation in peaceful
scientific progress. The film has
broken all attendance records in
the largest commercial theatre in
Southern Rhodesia, and it was
held over in Reykjavik, Iceland.
In Japan, at 140 theatres, it will
have played to six million people
in only three months.

b. USIA estimates that Union
Carbide's The Petrified River.
produced by MPO, has reached
over 100,000,000 people with 600
prints in use. The films have been
shown in 76 countries, and among
the 24 languages into which it has
been translated are such exotic
tongues as Korean, Japanese, Por-
tuguese, Iranian, Kabil, Hebrew,
Arabic, Turkish and Vietnamese.

c. Cotton — Nature's Wonder
Fibre, the 25-minute color film
produced by Audio, is playing
all over the globe on behalf of the
U.S. Department of Agriculture's
Foreign Agricultural Service and
the Cotton Council International.
Foreign tracks have been made
also, in order to more effectively
communicate to those areas where
a cotton market is developing.

d. Why the Kremlin Hates Ba-
nanas, an II -minute United Fruit
Company film produced by John
Sutherland, effectively dem-

onstrates one way to tackle the
competitive-political challenge.
The goal — to show how private
enterprise can benefit those coun-
tries which encourage it. The
means — pictorializa on of UF's
Pan American School of Agricul-
ture in Honduras, an enlightened
program that both builds prosper-
ity and educates youth in the ad-
vantages of private enterprise.
Films like this one deserve the
widest possible distribution
throughout the world.

USIA advises that 40% of the
films it distributes abroad are pri-
vately-produced, not on govern-
ment contract. Those films it does
select for its program are proc-
essed through some 213 world-
wide branches, and often receive as
many as 44 language translations.
In addition, USIA, through its at-
testation program, has received a
duty-free import acknowledgment
for films of a non-commercial na-
ture from 35 foreign countries.

What to do? First, reappraise!
Start by checking your film library
for films that even indirectly might
serve some purpose in addition to
the original one by showing over-
seas. Maybe some updating is
necessary; maybe not. Caution —
USIA is most interested in films
with a universal, at least somewhat
timeless application. Check USIA;
check the United Nations Film De-
partment; query your overseas
branches to determine which films
they could use. Then, on the ad-
vice of all these authorities as to
any symbols or other ingredients
which might be misunderstood,
on the advisability of making for-
eign language sound tracks and on

(continued on page 168)

J'ARTHENON

•U TITRES

HOLLYWOOD

for the
HILTON HOTELS

"A HOTEL IS BORN"— The very

human story of a great hotelman.
Designed for general distribu-
tion, plus special showings to
promote convention bookings.
Unusually active on free-time
TV. Color, 28 minutes, (Sterling-
Movies USA).

PARTHENON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

to the emotions and ideas that motivate
their actions is the contribution the
communicator can make in solving the
human problems of industry and society.

In 1958, through the development and
production of programs on film and in
the full range of other media, we
assisted leaders in American business to:

improve employee and customer relationships
fulfill their corporate citizenship obligations

attract young people to the ranks of science
build aggressive, professional sales forces
promote products and services

develop skilled trainers and supervisors

COMMUNICATORS

31 WEST S3RD STREET • NEW YORK 19. N. Y.
PLAZA 7-06S1

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Chicago Agency Execs Form
Producers' Workshop Group

w The Agency Broadcast Produc-
ers' Workshop, the first organiza-
tion limited entirely to advertising
agency producers, has been organ-
ized in Chicago as a non-profit
group to "acquire and exchange
knowledge in the field of television
and radio production for the mu-
tual benefit and in the best inter-
ests of the advertising industry."

Meetings will be called approxi-
mately once a month when a
speaker is available who can make
important contributions to the
working knowledge of the group,
or for discussion of topics which
hold special interest for agency
producers.

A new infra-red system of rear-
projection photography, developed
by MPO Productions. New York,
was the subject of the first January
28 meeting. Judd Pollock, presi-
dent of MPO, and Jerry Hirsch-
field, director of photography, ex-
hibited examples of finished lilms
utUizing the process as well as ex-
perimental footage shot during its
development.

All Chicago agency personnel
actively engaged in broadcast pro-
duction were invited to join the
Workshop and to attend the kick-
ofi" meeting. Associate member-
ship will be available to those who
are in the broadcast production
field but are not members of an
advertising agency.

The Agency Broadcast Produc-
ers" Workshop was organized by
Lee Randon of Henri. Hurst &
McDonald, Inc. and a committee
of other Chicago agency execu-
tives; Clair Callihan. Earle Ludgin
& Company; Bernard Palmer.
Foote, Cone & Belding; Dwight
Reynolds. Young & Rubicam, Inc.;
Rolf Brandis, Edward H. Weiss
& Co.; John Rundall. North Ad-
vertising; Russ Tolg. Batten. Bar-
ton. Durstine & Osborn. Inc. S'

Ruark Leaves NAVA to Take
A-V Education Post in Oregon

tV Henry C. Kuark. Jr., for the
past two years director of informa-
tion for National Audio-Visual As-
sociation, is leaving that post to
accept appointment as a super-
visor with the Department of F.du-
cation of the State of Oregon.

Ruark's new position involves
responsibilities with the Oregon
program to improve instruction
under Title 111 of the National De-

fense Education Act, and with in-
structional materials programming
and development. Formerly an
Oregon college audio-visual direc-
tor and instructor, Ruark joined
NAVA's staff after completing
course work on a doctorate in edu-
cation at Indiana University. 'S'

Stamboulian Moves to
Marketing Manager at Ansco

7' Edward G. Stamboulian has
been appointed marketing man-
ager. Professional Products. Mo-
tion Picture Division, for Ansco.
New duties carry the responsibility

Edward G. Stamboulian

for planning and marketing of
motion picture products. A 32-
year veteran of Ansco, Mr. Stam-
boulian held the position of assist-
ant manager of motion picture
sales for 1 2 years prior to this
promotion. ^'

N.Y. Screen Directors Hold
Forum on Video Tape

The Screen Directors interna-
tional Guild, New York City, re-
cently held a forum for members
on the theme "The Screen Director
and Video Tape Recording —
Present and Future."

Speakers at the forum were
Gilbert Seldes, on video tape re-
cording as a new art form; Robert
D. Graff of NBC, on VTR pro-
gramming; Milton A. Fruchtman
of Odyssey Productions, on the
VTR director on location; Perry
LafTerty of CBS. on the VTR
director in the studio; and William
Linger of Elliot, Unger and Elliot,
Inc., on VTR and the producer.
Thomas J. Merson of Ampex pre-
sented the video tape ajiparatus
and discussed its functioning.

The forum was a joint effort of
the organization's fonmis commit-
tee under Paul Falkenberg and the
VTR committee. 9

Ad and promotion chief at Bel
& Howell is Bob LIpson.

Bell & Howell Names Lipson
as Director of Advertising

if Robert D. Lipson has been ap- ■
pointed director of advertising and
sales promotion of Bell & Howell i
Company. Chicago. Lipson. for- ,
merly sales promotion manager, |
succeeds P. F. Marshall in the
post.

A. D. Grasser. formerly assist- '
an; sales promotion manager, was
named to succeed Lipson as sales
promotion manager. The appoint-
ments, effective January 1, were
announced by Peter G. Peterson,
executive vice-president.

Lipson joined Bell & Howell's
sales promotion department in
1953 and was appointed manager
in 1955. He previously was en-
gaged in sales promotion and ad-
vertising work with several Chi-
cago department stores. i

Grasser has been with Bell & !
Howell for more than two years.
He formerly was advertising and
sales promotion manager for Gen-
eral Electric Supply Corp.. Den-
ver. \'i'
* * *

Canadian Rail Union Films
Its Convention for Members

•m a film record of the 50th annual
convention of the Canadian Broth-
erhood of Railway, Transport and
General Workers is now being
shown to members of the organi-
zation's more than 250 locals
across Canada.

The 29-minute black-and-white
documentary, titled A New Begin-
ning, is designed to give union
members and their families a visual
story of a delegate convention ;md
how it is conducted, and to inform
them of the union's policies and
program. The film was produced
for the union by Crawley Films of
Ottawa. 9

BUSINESS SCREEN MAGAZINE

MISSILE
LOGISTICS

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produced for the

UNITED STATES AIR FORCE

for distribution
in the Free World

ATLAS FILM CORPORATION

Producers of Quality Motion Pictures, Sound SlideHlms, Theatrical Shorts, TV Commercials

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EXECUTIVE IVEWS

Bradfleld, Hanmer to Executive
Posts at Wilding Pictures

II. Williams Hanincr has been
elected president of Wilding Pic-
ture Productions, Inc., a leading
national producer of business and
television films. The company's
board of directors made the an-
nouncement following its annual
meeting in mid-February.

C. H. Bradtield, Jr.. who has
been president of Wilding since the
death of the company's founder.
Norman Wilding, in 1447. be-
comes chairman of the board, a
newly-created position.

Hanmer joined Wilding in 1934
and has served the company as
general counsel since 1937 and as
a vice president.

In assuming the post as the third
president of Wilding since the
company was started in Grand
Rapids. Mich.. 4.S years aao, Han-

Board Chairman C. H. Bradfleld
mer said the company "will con-
tinue its active role in research and
development of new techniques in
the field of business communica-
tions."

Born in Evanston. a Chicago
subiub, Hanmer was graduated
from Northwestern University with
a degree in business administra-
tion and holds degrees of bachelor
and master of law from the Chi-
cago-Kent College of Law in Chi-
cago.

As a partner in the Chicago law
lirm of Hanmer & Scott, he has
had a distinguished career as a
corporation and trial lawyer dur-
ing his 29 years as a member of
the bar. He also has served as
general counsel for the National
Rditorial Assn., Weekly News-
liajier Representatives, Inc., and
Newspaper Advertising Service.
Inc.

Bradfleld joined Wilding in

■^^ ^

President-Elect at Wilding
Is H. Williams Hanmer

1939. became treasurer of the
company the same year and presi-
dent and general manager in Sep-
tember. 1947.

Film His Lifetime Career

Bradrteld's life-time career has
been the development of motion
pictures as a communication me-
dium, and include many technical
achievements. After studying me-
chanical engineering at Baltimore
Polytechnic Institute, Bradlield
joined Electrical Research Prod-
ucts. Inc., of New York, in 1929.
Four years later he was named
treasurer of Audio Productions,
Inc., New York, and vice president
in 1935. Later, he went to London
with Sound Services, Ltd., and
from 1937 until 1939 served as a
director of that company. He also
was managing director of Merton
Parks Studios. Ltd., and director
of Publicity Films. Ltd.. in
London.

Under Bradtield's presidency.
Wilding has enjoyed rapid growth,
capitalizing upon the recognition
the company gained during World
War II as a major supplier of mo-
tion pictures and other visual aids
used by the Armed Services.

Recent Expansion Is Noted

Bradlield expanded Wilding
services to include production of
television commercials and many
services to business management,
including sales management con-
sultation, manpower development,
marketing and merchandising.
Iwo years ago Wilding acquired
Wilding-Henderson of Detroit,
specializing in graphic arts and
sales training programs. More re-
cently. Wilding-TV was estab-
lished as a separate department for
the production of television com-
mercials in the Midwest. 'J|j|-'

PARTHENON PICTIRES
-Hollywood-
Tech Films Division

A FILM PROGRAM FOR
SUNDSTRAND TURBO

Division of
Sundstrand Machine Tool Co.

"ENGINEERING REPORTS" —

Quarterly engineering progress
report of the Atla.s Accessory ,
Power Supply Program. No. 14

"PACKAGED POWER" — How

Sundstrand Turbo research, test I
and manufacturing facilities
have produced Accessory Power
Units for America's most impor-
tant missile programs. For en-
gineering audiences. Color, 22 '
min.

A LETTER FROM

SUNDSTRAND TURBOS

GENERAL MANAGER:

Dear Dave and Herb:

We have had an opportunity to
have several showings of the Fa-
cilities and Capabilities film which
you prepared for us. The color, nar-
ration and composition of the film
were considered excellent, and your
handling of the story sequence
showed a comprehensive understand-
ing of our operation. More impor-
tant than our personal favorable re-
action to the film has been the re-
sponse of the audiences who have
viewed it. We have made it a point
to observe audience reaction and find
that there is complete attention
from the beginning to the closing
scene of the film. Our audiences have
also taken the time to tell us how
much they have been impressed with
the quality and content of the film.

Reports from our engineering sec-
tions on your performance on the
Quarterly Progress film you are
doing for us on the Atlas Program
have been as enthusiastic.

Your ability to tiu'u out such a fine
production with minimum disturb-
ance to our daily operation is cer-
tainly a feat to be commended. Our
sincere appreciation to you for a job
well done.

Yours sincerely

Richard H. Olson

Vice President-Genei-al Manager

OTHER PRODUCTIONS:

BOEING AIRPLANE COM-
PANY — "Weapons Sy.stem Re-
port on Bomarc Missile." i Classi-
fied ) Color, 11 min.

NAVAL ORDNANCE TEST

STATION— China Lake and Pas-
adena. "ZUNI— THE GENERAL-
PURPOSE ROCKET." A tech-
nical report to BuOrd, classified,
hut now being revised into a
public release version. Color. 18
minutes.

PARTHENON PICTURES

Charles Palmer • Exec. Producer
Documentary Films for Business

2625 Temple St. • Hollywood 26

BUSINESS SCREEN .M A G ."V Z I N E

pictures are made by men with tools . . . since
the tools are available to anyone, it follows
that the quality of pictures depends on the
men who produce them.

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NEW YORK DETROIT MIAMI HOLLYWOOD

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9 T H A X X U A L P R O D U C T I O X R E \' I E \V 5 <

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— Webster

WRITERS

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EDITORS &

PRODUCERS

INFORMATION

MOTION

PICTURES

COOPERATIVE
PRODUCTION

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ELWOOD SIEGEL, president

EDWARD F. BOUGHTON, vice president

FILM CENTER • 630 NINTH AVE., NEW YORK 36, N. Y.

The BIG Magazine the Buyers Read is BUSINESS SCREEN

\959...

tAarks the First Anniversary

of the association of Henry Ushijinna
and John Colburn as an Independent
production team operating under
the corporate name

John Colburn Associates, Inc

We want to thank our many clients
for the confidence they have shown
In us and express our appreciation
of the fine co-operation of our staff.

JOHN COLBURN ASSOCIATES, INC

7722 Centra/ Avenue • Wilmette, Illinois

TELEPHONE: ALPINE 1-8520

Record Audience Sees Screen
Ad Winners From Venice

t? A record-breaking audience
greeted the showing of prize-win-
ning television and theater com-
mercials at the Venice Ad Film
Festival in New York recently.
The program included the screen-
ing of 44 films shown at the Euro-
pean conclave and included the
grand prize winner plus other win-
ning entries from the United
States, England, France, Italy,
Sweden and Japan.

The two-hour presentation was
coordinated by Harry W. Mc-
Mahan, television consultant,
author and former member of
plans boards at McCann-Ericson
and Leo Burnett advertising agen-
cies. McMahan stated that the
Academy of Television Arts and
Sciences' presentation was calcu-
lated to induce more of the ad-
vance thinking and technique — so
vividly apparent in the films
shown — in the United States,
rather than to stimulate develop-
ment and production of commer-
cials abroad.

McMahan has long reiterated
the belief that U.S. advertisers,
their agencies and producers could
benefit from a long, hard look at
the advance work being accom-
plished in studios on the continent.
However, to illustrate the quality
of workmanship that does exist in
this country, he also presented
"This Is My Best," a selection of
outstanding American TV com-
mercial productions. R"
* * *

European Screen Commercials
Shown to Chicago Ad Club

ik A special screening of Europe's
best 1958 filmed commercials was
given for members of the Chicago
Federated Advertising Club at a
luncheon meeting January 29 in
the Morrison Hotel. Chicago.

The screening was arranged by
Harry W. McMahan, Chicago ad-
vertising executive who was one of
the judges at the 1958 Internation-
al Advertising Film Festival in
Venice. Italy.

McMahan was introduced at the
meeting by Jay Barry, vice-presi-
dent of Alexander Film Company.
Colorado Springs. ff

Nearly 5 Million See Anti-
Recession Film in Theatres

* More than 4,750.000 persons
saw an Advertising Council "anti-
recession" commercial on the na-
tion's theatre screens last summer
through the cooperation of mem-
bers of the Theatre-Screen Adver-
tising Bureau.

Prints of the film, Confidence in

Barnstorming with screen ad I
fare is Harry McMahan. |

a Growing America, were distrib-
uted with regular commercials to
1.055 conventional theatres and
323 drive-ins during July, August
and September. The films were
shown for one week in each thea-
tre.

Bureau members produced the
films at cost, and absorbed the
distribution and screening charges.

Robert Lawrence TV Spot
Cited as Best Ad of 1958

ir Robert Lawrence Productions,
Inc., New York, was cited for the
"production of the best advertise-
ment of 1958" by the Advertising
Club of Springfield. Mass., on
February 10.

The award winner, as the best
advertisement in all media and the
best TV commercial of the year,
was a 60-second animated com-
mercial for Lestoil detergent fea-
turing "Mr. Dirt." Over 150 en-
tries in ten categories competed
for the grand prize. 9

PARTHENON

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for

INTERNATIONAL

HARVESTER

"MAN WITH A THOUSAND
HANDS" — multiple award win-
ner. Story of the great machines
which are opening hitherto for-
bidden areas of the earth to
human use. Color, 55 minutes
and 35 minutes. Told by Ray-
mond Massey. (Modern TPS)

PARTHENON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

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STORY- BORED

or "Thin. Then Is Business Filing"
by Charles (Caj)) Palmer*

IN THE Course of screening some three hun-
dred assorted business films for the chapter
on same in "TV and Screen Writing," a
discovery emerged which can bring a new era
of efficiency to our art.

The discovery is, that certain writers and
sponsors are wasting a lot of valuable time
thinking up fresh story ideas for every new
picture assignment that comes along, when a
complete stock of surefire stories is ready to
hand, each one tested many times so we know
it works.

I thought for a while of selling the list, put
up in a sort of Handy-Dandy Dialaplot such as
fiction writers use: just flip the dial to "Trade
Association Institutional," for example, and
read. Lampshades Meet the Challenge. But
since I cannot in good conscience charge a fee
to my fellow writers, much less collect one,
here below are the perenni;il favorite formats,
ready to simply add words and serve.
A Brief Sampling of Staples

First, in point of usage, is undoubtedly This.
Then, is NuGrip (the Trip through the Fac-
tory). Next, in large-budget pictures at any
rate, is The Glamourous Inquirer (LIFE's
photographer is doing a story on our company;
or TV writers are preparing our Anniversary
show). Then comes, I should say. Boh Writes
His Thesis . . . Soap flakes Through the Ages
. . . The Role oj Sealant in the American Way
of Life ("few of us realize — ") . . . and It'll
Never Work { "mark my words, the rails will
never go beyond Elgin"). The several basic
Boh and Mary stories (Bob doesn't believe in
the Product at first, but Mary helps him see
the light) are constantly active, along with Old
Ed's Retirement Dinner (Variant A, Old Man
and Young Boy. fishing or watching a train),
and Allied Meets the Challenge . . . Allied
Meets the Atomic Challenge . . . Allied Looks
to the Future . . . A Century of Allied . . .
Where Does Electricity Come From, Daddy'J
. . . I Am a Tire . . . Tlie Big Dream . . .
Wrong-way Waldo and Right-way Red . . . A
Guy Named Mitch (few of us realize how im-
portant he is in the daily life of our American
community) . . . Imagine a World Without
XXX X's ("If suddenly you woke up and there
were no XXXX's") . . .

Then There's This Old Favorite . . .

This is a sampling. There are others, and
sooner or later each one of them comes up in
meeting. There is a sure way to tell when one
is coming. Our contributor, a man of charming
innocence in the realm of story ideas, leans
back in his chair and gazes at us for a moment
in silence, wondering whether he will share his
treasure. Then his voice hushes and a soft
smile plays about the corners of his mouth.
And he says, "You know. Cap, the wife and I
were kind of talking around on this thing last
night, and we were thinking there's this guy,
see, kind of a funny guy, maybe, for some
laughs, but with a good homely philosophy.

too. like old Ed down the hall, and this night
he goes to bed and he falls asleep and he starts i
dreaming, and you know what he dreams?"

Yes, we know what he dreams, but here it
comes anyway — he dreams that all of a sud- '
den, see, the Product can talk, saying things
like, "Ouch, pal, can't you see I am underin-
flated?"

The Story Has to Meet the Need

.Actually, the formula story often has a legiti-
mate use, if it is freshened and used for a real
purpose. I'll admit that Bob and Mary are
working for me right now in a picture called
The Lifetime Look, because 1 can sell the bene-
fits of group insurance best by showing their
effects on real people with young-married
problems.

The crux is, I guess, a story must be In-
digenous to the material and the objective. Bob
and Mary would not be indigenous to a trip
through an engine factory — though they took
one, a six reeler. for a recent picture. You
see. Bob was doing his thesis about the Amer-
ican Competitive Way and Mary's father hap-
pened to be the superintendent of this factory,
and Mary was real interested in everything; in
fact, if it hadn't been for the kind of dumb
questions she kept asking Bob. few of us would
have realized the part played by the crankvalve
engine in our daily lives!

Gimmicky Pictures Just Don't Work

I've omitted one format. This consists sim-
ply of showing the people what they need lo
know about our subject, without extraneous
gimmicks, clearly and straightforwardly, and
with an essential dignity; the material so
themed and organized and presented that it
brings out the broad significance of what we're
pushing. But the opposition writer who brings
in the sparkling gimmick of the Guardian An-
gel who conies to Earth, see. but nobody at the
Sales Conference realizes who he is until sud-
denly (puff' of smoke and lightly waving cur-
tain) he's gone, will beat us out every time,
unless we are very persistent. Also, maybe a
little honest.

The reason we must persist is that gimmicky
pictures just don't work. They tend to sell the
gimmick as the take-away impression rather
than the subject content, and may entertain
an audience (and the Sponsor) without doing
much about implanting the real objective. It
is flattering to a Sponsor when his employee-
audience says. "You've certainly got a wonder-
ful movie here. .IB." but it is profitable to have
them feel. "Our retirement plan is better than
I realized; I guess I'll turn down the outside
offer."

The net fact is. a picture in our field
shouldn't be called "good" or "bad" — it should
be rated effective or inefl'ective, in terms of
whether it does what the sponsor hired us to
do. LInl'ortunatcly. not all sponsors are suHi-
cicntly sophisticated in the film medium to
realize the distinction; with the result that gim-
micky "entertaining" ineffective pictures have
so long been with us as to establish the
standard that, like mothballs, business pictures
are best if they smell a little. We can do
better. ' 9

•Cup Piilmei" Is Executive Prtniucer at Parthenon Pictures.

BUSINESS SCREEN MAGAZINE

-.''."..■>"^''

'Wm^

Producers of Motion Pictures, TV Spots,
Industrials, Training and the ''Hard-Sell

Package" Sales Film plus S/M Repeater
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165 West 46th Street, New York

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9TH ANNUAL PRODUCTION REVIEW

Motion
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PRODUCTIONS

William Alley Named Pres. at
' Industrial Film Producers

■i^ Willi, un Allc\ has hccn elected
president of Industrial hilni Pro-
ducers. Inc.. New York City, it
has heen announced by the com-
pany's tioard of directors.

.Alfred W . (Jack) Lane, vice-
president, has been named execu-
tive vice-president to till the post
formerly held by Alley. Both men
are pioneers in the industrial tjlm.
field. Alley's experience dating
back to 1032 and Lane's to 1935.

The company has just com-
pleted production of a motion pic-
ture for the Election 1 ubc Division
of Radio Corporation of America,
announcing a new merchandising
policy for the division's lines of

tv picture tubes. 9

* * *

Technicolor Honors Nine as
25-Year Veterans in Field

I Tft- Nine members of Technicolor
Corp. were recently honored for
their 25 years with the organiza-
tion. Dr. Herbert T. Kalmus, pres-
. ident and general manager of
I Technicolor, presided over the
luncheon in which tribute was
paid to John M. Weber, Henry O.
Imus. Harold H. Klemola, Ralph
E. Walker, Vassar L. Allen, Jr.,
John J. Haller. Charles D. Schatz-
man, John D. Hamilton and Earl
M. Olds. 9

Joseph Walsh to Nat'l Ed
Films as VP, Sports Chief

is: Joseph N. Walsh has been
elected a vice-president and sports
film producer at National Educa-
tional Films. Inc. He was formerly
Sports Editor of Pathe News and
a producer of RKO Sportscopes. 9

PART Hi; NO N

1M( 1 IRICS

liol.L.'l' W()01>

for the

.AMERICAN PETROLEUM

INSTITUTE

"THREE FOR TO.MORROW" —

The pleasant romance of Mac
Mackendall and wife Marty
background the quest of three
young college men for their "To-
morrow" in a young and growing
industry with its future ahead of
it — and which they find in the
hundred-year-young oil industry.
Color. 29 min. 3.5mm and 16mm.

PARTHENON PICTURES

Charles Palmer. Eiecutive Producer

2625 Temple St. • Hollywood 26

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Annual Reiieu of Films in Medicine:

The Meiliciil PictuiK in 1958

Inlernational Exhibits; Useful New Films Made a Fine Year

INTERNATIONAL RECOGNITION
of the importance of motion pic-
tures in the medical field, both as
an instrument for advancing the
interchange of medical knowledge
and as a means of reaching and
interesting young people in careers
in medicine and health, highlighted
developments in this direction dur-
ing the past year.

Undoubtedly the most signifi-
cant step in this regard was the se-
lection, for the first time, of medi-
cal motion pictures from many
parts of the world for an Interna-
tional Medical Film Exhibition as
part of the Twelfth General As-
sembly of the World Medical
Association in Copenhagen. Den-
mark, August 15-20.

Co-sponsors of the international
film showing were the World Med-
ical Association, the American
Medical Association, and Johnson
& Johnson International. Ralph
Creer, director of medical motion
pictures and television of AMA.
arranged the exhibition, based on
his experience as organizing direc-
tor of the U.S. International Med-
ical Film Exhibitions in New York
and Atlantic City in 1957 and
195S.

Other International Events
Motion pictures figured impor-
tantly in at least three other inter-
national medical-scientilic meet-
ings held last year. A festival of
science films and sessions on
"Modern Techniques in Scientific
Cinematography" were features of
the Twelfth Congress of the Inter-
national Scientific Film Association
in Moscow. September 10-20. The
Third World Congress of Cardiol-
ogy in Belgium. September 14-21.
and the Third International Con-
gress on Allcrology in Paris. Oc-
tober 19-26 also devoted major
time to motion pictures featuring
newest techniques in those fields.
Adding further to worldwide
recognition of films as important
aids to the dissemination of medi-
cal-scientific knowledge were the
inclusion of several such films in
the 44-filni prt)gram which ihc
United States Atomic Energy
Commission sent to the Second
International Conference on the
Peaceful Uses of Atomic Energy,
held September 1-1."^ in Geneva.
Switzerland.

Included in the U.S. lilm pro-
iiram at Geneva were medical

motion pictures on Colnili 60 Re-
loading. Iodine 131 . Rudiopluirma-
ceulicols. Liquid Scintillation
Counting, and Cyclotron Irradia-
tion of the Pituitary. Seven motion
pictures on the use of atoms in
medical research were in the U.S.
film program.

Record Showings in the Year

In the United States, distribution
of medical motion pictures reached
an all-time high in 1958. accord-
ing to the American Medical As-
sociation's figures. Film shipments
during the year totaled approxi-
mately 5.000 films, loaned to med-
ical societies, medical schools and
other scientific institutions. This
.represents an increase of 16%
over totals for the year 1957.

Comparative figures for 1948.
showing AMA film shipments to-
taling 1 .750. are sufficient evidence
of the giant strides that motion
pictures have taken in the medical
field during the past decade.

Nurses Sponsor Top Pictures

On still another front, the Amer-
ican Nurses" Association-National
League for Nursing film service
reported the production of three
motion pictures in 1958: Psychi-
atric Nur.\ini; — The Nurse-Patient
Relationship: Transporting the Pa-
tient for Surgery: and Draping the
Patient for Surgery. Premiered at
the American Nurses' Association
to audiences of 1,000 and 1.200
persons; the films have been stead-
ily booked three to four months in
advance since their release.

At the annual Clinical Congress
of the American College of Sur-
geons, held October 6-10 in Chi-
cago, a total of 105 motion pic-
tures were screened during the
five-day period, touching on almost
as many aspects of modern sur-
gery.

Surgeons Screen 97 Films
In the ASC Cine Clinics, a pro-
gram of 32 films was screened,
including a series of eight com-
prising a panel on surgery of the
large intestine. An additional panel
on liver, biliary tract and pancreas
included eight films, and 49 pro-
iluctions were shown in the area
of general surgical films. These
films were selected by the Ameri-
can College of Surgeons' Motion
Picture Committee because of
their timely interest and high
teachini: \alue. and included iiumx

The Academy-.^ward noinini
film. "Psychiatric Nursing," wi
one of medicine's many ouistam
ing new pictures released durit
1958 (see story on page 68).

new productions not yet availab
for distribution.

A special Motion Picture Syn
posium on Spectacular Problem i
in Surgery included 16 films, a
of which were narrated by partic
paling surgeons.

The complete Clinical Congres
film program was presented by th
Surgical Products Division o |
American Cyanamid Company, ii
collaboration with the Americai
College of Surgeons. i

A special screening of Tiie Doc\
tor Defendant, one of the produc|-
tions in the Medicine and the Lfliij
series sponsored by the William S
Merrell Company in cooperatior
with the American Bar Associa
tion and the American Medicaii
Association, was an "added tea-'
ture" of the ACS meeting. This was'
the only nonsurgical film on the'
five-day program, and indicates the
important work that these and
other Merrell films in this series
have done to make medical men

(continued ON PAGE 62)

PART II i:n<)n

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9 T H .A. N N U .\ L P R O D U r T I O N REVIEW

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The Medical Picture:

(continued from page 60)

aware of the legal problems in
their work.

Typifying the mounting interest
of regional medical groups in using
films to spread the story of new
medical and health developments
among their membership and the
general public, were a regular
series of film programs held during
1958 by the Film Committee of
the Library Health Advisory Com-
mittee of the Council of Social
Agencies in Rochester and Monroe
County. New York.

Held 1 1 Film Programs

This organization scheduled 1 1
film programs last year, seven dur-
ing the summer months and four
in the fall, in the area of general
health, mental health, family rela-
tions, mental retardation, public
health, nutrition, dental health and
safety.

Included in the motion pictures
comprising these programs were
such productions as Mr. Finley's
FeeliiiQS, Person to Person Com-
munication, Anger at Work, As Ye
Sow, Volunteer Services, Boy With

a Knife, Family Circle, and One
Day at a Time.

59 Films at AMA Meeting

At last year's 107th annual
meeting of the American Medical
Association, held June 23-27 in
San Francisco, a 59-film motion
picture program was presented to
the 9,738 medical men attending.
This was the highest attendance at
an AMA convention motion pic-
ture program in the last nine years.

The AMA film program in-
cluded both private medical pro-
ductions and sponsored subjects,
and numbered as its most popular
film subjects were Saje and Con-
servative Treatment of Lesions of
the Female Breast, The Doctor
Defendant, Cholecystectomy and
Operative Cholangiography. Re-
spiratory Resuscitation Teclmiqiies.
Emergency Surgery of Acutely In-
jured, and Principles of Artificial
Respiration.

A special evening premiere
showing was arranged during the
AMA meeting for The Man Who
Didn't Walk, the latest release in
the Medicine and tlie Law series.
This film dramatizes the medico-
leyal situations which can result

from traumatic neurosis; medic;
examination, courtroom procedun
and expert testimony typify ele
ments of legal conflict.

A second major motion pictun
premiere during the AMA meetinj
was Helping Hands for Julie, th(
dramatic story of a seven-year-oli
girl aiflicted with meningitis. A
purpose of this film, sponsored bj
AMA, American Hospital Associ-
ation, and E. R. Squibb & Sons, is
to interest students in seeking more
information concerning careers in
medicine and health. ;

Recruitment a Major Task

That the problem of medical-
health recruitment is a critical one
was emphasized by Dr. Gunnar:
Gunderson, AM.A president, in
citing figures indicating need for
70,000 nurses, 8,000 occupational;
therapists, 3,500 medical social
workers, 5,000 more psychiatric
social workers, 6,000 physical,
therapists, 50,000 medical tech-!
nologists, 2.200 dietitians and 10,- j
()i)0 clinical psychologists. ;

The range of professional inter-
est in the medical recruitment,
problem is indicated by the facti
that, at the AMA premiere of,

BUSINESS SCREEN MAGAZINE

Julie, representatives were present
Ifrom the American Physical Ther-
'apy Assn., National League for
Nursing. American Association of
Medical Record Librarians, Na-
tional Conuiiittee for Careers in
Medical Technoloiiy. American
Dietetic Association, and National
Health Council.

In addition to the greatly in-
creased use of motion pictures in
the medical and health held for
purely professional showings, a
number of significant sponsored
film productions added their
weight to both public and profes-
sional understanding of some of
the current developments in this
general held.

Mcrrell Series Widely Used
I The three films in the William
S. Merrell Co. Medicine and the
Lflir series, produced by Medical
Dynamics, continued to register
wide acceptance among medical
men. In less than a year follow-
ing its release. The Medical Wit-
ness, first film in the series, had
been seen by more than 168,000
interested viewers in 645 show-
ings; and the second Merrell film,
The Doctor Defendant . was
booked for 127 showings in the
first three months of its screen
life. While data on the third pro-
duction. The Man Who Didn't
Walk, has not been made available,
a safe assumption is that it, too,
will add its part to the widening
of legal knowledge among medical
men. A fourth film in the series
will deal with hospital liability.

Another significant film of the
last year was Someone Is Watch-
ing, sponsored by the New York
State Department of Health, and
touching on a problem tangential
to the medical field. This film
called attention to the ways in
which legal narcotics fall into the
hands of dope addicts and peddlers
through carelessness and over-
confidence.

MPO Produced "The Return"

Another film with a recruitment
purpose was The Return, spon-
sored by the American Physical
Therapy Association through a
special grant by the Office of Vo-
cational Rehabilitation of the U.S.
Department of Health, Education
and Welfare.

This production emphasizes the
vital role of the physical therapist
in rehabilitating paraplegics and
other seriously injured persons,
and fitting them for a return to a
useful role in society. It demon-
strates how the physical therapist
accomplishes this task in combina-
tion with the psychologist, occupa-

(CONTINUED ON P. AGE 66)

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The Medical Picture:

(CONTINUED FROM PAGE 63)

tional therapist, social worker, and
vocational counselor, all under the
physician's direction.

Citing the valuable contributions
that handicapped workers can
make in industrial jobs was Em-
ployees Only, sponsored by Hughes
Aircraft Co. for the President's
Committee for Employment of the
Handicapped. Hughes used its own
Culver City, Calif., plant as the
locale for the film, to prove that
handicapped workers, when put in
jobs that take their disabilities into
account, can prove as productive
— and in some cases, more pro-
ductive— than non-handicapped
employees.

An important film contribution
to public understanding of mental
health was The Key, sponsored by
the National Association for Men-
tal Health. The film portrays, in
actual scenes from mental hospi-
tals, how the latest psychiatric
treatments are bringing mentally
disturbed men, women and chil-
dren back to their homes and fam-
ilies. It points out that the tragedy
of letting people stay mentally ill
is that "it does not need to be,"
and solicits sympathy and under-
standing— against stigma and prej-
udice.

A Health A wureness Series of
nine cartoon films designed to en-
courage interest in both personal
and community health was re-
leased for public use during the
year by the U.S. Information
Agency. The films, 8 to 12 min-
utes in length, were non-technical
in nature, and were designed to
emphasize the relationship be-
tween cause and effect, rather than
procedures.

Individual films in the series
covered such subjects as The Hu-
man Body, What is Disease'.'. How
Disease Travels. Cleanliness Brings
Health. Infant Care. Tiiheniilosis.
Defense Against Invasion (ex-
plaining vaccination). Water —
Friend or Enemy, and Winged
Scourge (on the Anopheles mos-
quito, carrier of malaria).

Long a contributor to profes-
sional medical knowledge through
the film medium, E. R. Squibb &
Sons last year introduced Anonw-
lies of the Heart as a companion
to its earlier Normal Development
of the Heart, which won the 1957
award of the Clinical Congress of
the Amc'ican College of Surgeons
"in recognilion of outstanding edu-
cational value." Other Squibb-
sponsored medical films, all dealing
with the embryology of the car-

diovascular system, were Develo
ment of the Aortic Arch ai
Anomalies of the Aortic Arch.

These films serve as basic teac!
ing aids for medical students, ar!
as reviews for practicing physiciai
and surgeons, especially those coi
cerned with cardiac problems.

Audio Produces Two for ACS

The American Cancer Sociei.
released two new motion picture!
during 1958. one for public shov
ings principally to women's group
and the other for professional au-
diences. I

The first is titled Time and Th
Women, and is a sequel to the out
standing Breast Self-Examiiwtio
sponsored by the society almost
decade ago. and which has hai
countless screenings to adul
groups all over the country. Tb
newest ACS production relates ih
story of two women, one of whon
submitted to periodic physica
check-ups and sought medical ad
vice on any physical symptom sh(
thought might indicate cancer; am
of another woman who failed t(
take these precautions.

The second ACS motion picture
Routine Pelvic Examination anc
the Cytologic Method, is designee
for showings to audiences of phy
sicians and surgeons.

Not as yet in distribution, bui
expected to serve as an important
reminder to audiences of hospital;
people, especially nurses and major;
maintenance personnel, of the
need for constant vigilance in safe'
operating room practices is Fire
and Explosions from Flammable
Anesthetics, presented by the U.S.
Bureau of Mines, the Den' of

(CONCLUDED ON PAGE 71)

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Actress Lorette Leversee with
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at Grexstone Park. i\. J.

Miss Leveisee. in riie key role as
(I i>syclucilric iiiir.se. contributes
nu>vini;ly to the film.

Visual Contrihutinii Id Psychiatric Mursiiiq

Heavy Bookings, Critical Acclaim Attest Value of This Smith Kline & French FIl

Sponsor: Smith Kline & French Laboratoiies
Title: Psychiatric Niirsing, 34 niin.. b w.

produced by Dynamic Films. Inc.
1^ Designed to meet a specific need in psy-
chiatric nursing ediiciition. this new film em-
phasizes the importance of a therapeutic nurse-
patient relationship in the care and treatmeni
of hospitalized mental patients.

The film traces a developing relationship
between a psychiatric nurse and one of the
many patients in her care. In following the
frustrations as well as the achievements of a
nurse in a typical state hospital situation, many
of the basic techniques in psychiatric nursing
are reviewed.

Is Useful at All Teaching Levels

Although the film is intended primarily for
showing to graduate nurses with some experi-
ence in psychiatric nursing, it should also serve
as a valuable teaching aid at all levels of the
nursing profession — from the experienced
psychiatric nurse to the first-year student in
nursing school.

The need for the film was originally
suggested by the American Nurses Association-
National League for Nursing, a joint profes-
sional association. SKF's Mental He;ilth Edu-
cation Llnit decided to sponsor liic lilm as ;i

The nurse ;ind p;itient (played hy Pat
Carlisle) in a "Psych.iuiric Nnrsiiii;" scene.

part ol its service activities in the mental
health field. Selection of the producer and co-
ordination of production was handled by the
SKF Medical Film Center, under Director,
Peter Hickman, in cooperation with the ANA-
NLN Film Service, under Katherine Linden.
The nursing techniques shown in the film were
suggested by an advisory committee of three
psychiatrists and three psychiatric nurses.
Only Sponsor Mention Is in Title
No Smith Kline &. French products are
mentioned in the film, and SKF identification
is limited to the titles. As leaders in the re-
search and manufacture of psychopharmaco-
logic agents used primarily in mental hospitals.

An Academy Award Nominee

' ■ Psyc/iiatric Niirsiiii; has just been nom-
inated for an Award in the Documentary
Feature category by the Motion Picture
.Academy of Arts and Sciences.

SKF public relations activities lean heavily to- i
ward service in the mental health field, both
professional and lay. Psychiatric Nursing is i
but one example ot the company's services to !
mental hospitals ;md to the medical and allied '
professions, generally. |

To diite. Smith Kline & French has provided i
l(i() prints of the film for free loan to profes- '<
sional groups through its own film library and ',
through the ANA-NLN. .'\ll the prints are ]
heavily booked; within seven months of the
film's release, 1.208 showings were arranged .'
by SKF, in addition to those handled directly
by ANA-NLN. A nursing instructors' guide
has been prepared and is ;ivailable as an ad-
junct to the film. Several psychiatrists and
nurses have commented that the film should be
seen two or three times — especially by student
nurses — in order to absorb all that it has to
oiler.

Script, Skillful Direction Are Noted

Not a little ol the film's outstanding success
c;in be laid to the perceptive script of Ann
and Ralph .Schoolman. The cast — particularly
Pat Carlisle ;is the mental patient, and Loretta
Leversee as the nurse — plays movingly to Lee
Bobker's skilled direction. 9

BUSINESS SCREEN MAGAZINE

EXPOSE

IXPOSING FACTS ABOUT CALVIN CO. SERVICES

>/iLI

KANSAS CITY. MO.

NO. 2

16MM FIRST GENERATION COLOR PRINTING

Kodachrome prints from original Kodachrome still make the best
I6mm color prints in several ways. (Prints from inter-negatives are
becoming quite good. )

For those desiring the best. The Calvin Company is equipped to make
one or a thousand prints from the original, with little chance of
damage to the original.

In 1943, The Calvin Company developed and built a custom printer,
known now in the trade as the Multimatic Printer.

These are high speed production printers made especially to handle
Kodachrome originals safely, and to give an almost unlim.ited num-
ber of uniform color prints, with the least amount of danger to the

(OVER)

THE CALVIN CO.— 1105 TRUMAN ROAD — KANSAS CITY 6. MO.

industrial philosophy of a Mi.s-
sile acces.sory contractor. Ekta-
chrome color. 22 minutes.

PARTHE.NON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

ordinate the production, distribu-
tion and use of future audio-visual
materials, to avoid duplication of
training aids and encouraee pro-
duction of the best possible mate-
rial to orient both professional and
sub-professional groups to the
growing staphylococcus problem.

REGAN FILM PRODUCTIONS

i 19730 RALSTON • DETROIT 3, MICHIGAN

9TH ANNUAL PRODUCTION REVIEW

Chia

"PORT

audio-visu

Professional cour
and presentation
wish to use audio
in . . .

sales me<
campaigr
conventii
training

original. These printers have proved themselves over the years and
they have an extremely good record for not damaging originals.

Some of the features of this printer are:

1. Runs in both directions so that the originals never have to be
removed.

2. Runs at 72 ft. per minute.

3. Handles 1,200 ft. originals and raw stock.

4. Makes optical effects by the matte method so they are alike in
all prints.

5. Makes light changes by the matte method so that all the print is
made at a constant color temperature for the lamp. Also, all
light changes are made on the exact frame-no lag in changing.

6. Printer operated in electrostatically cleaned air conditioned
rooms at controlled humidity conditions.

7. A & B rolls and sound are all printed in one operation.

If you are looking for a large quantity of Kodachrome (5269) release
prints from your 16mm color show, no one can furnish these any
better than The Calvin Company.

To keep this equipment busy we naturally need your orders too ! Why
not send us your next service or printing order-l6mm color or black
and white-by any method? Contact us. If you are in a hurry, tele-
phone HArrison 1-1234.

Executive Vice President

• rentals, sales i

• rear projection
wide screen

• the finest equi

DuKane

laBelle

Viewlcx I

Beseler

Soundview 1

• complete film
electronic repc
shipping
storage

ALL
AUDIO-VISUAL
SERVICES

3830 N. Lincoln Avenue

Telophone: GRoceland 2-1995

Chicago 1 3, Illinois

oiler.

Script, Skillful Direction Are Noted

Not a liltle ot the tilm"s outstanding success
can be laid to the perceptive script of Ann
ant! Ralph Schoolman. The cast — particularly
Pat t'arhsle as the mental patient, and Loretta
Leversee as the nurse — plays movingly to Lee
Bobker's skilled direction. B'

BUSINESS SCREEN MAGAZINE

Thi! \li!ilir.iil PiiiliirR:

CON I IM'tl) FROM !• Mil ^(^ >

Anesthesiology of the Univcisii\

'of Pittsburgh School of Medicine,
and the St. Francis General and
Medical Center Hosjiitals, Pitts-
burgh, through an educational
grant from Abbott l^ahoratoiies.

I Although accidents from lire
and explosion in hospitals now
number less than 1 in 150,000

I cases, this lilni points out that even
a sinule accident is ime too many.
and Hlustrates safety precautions
necessary when llammabic anes-
thetics must be used.

It is planned for showings to

I hospital nurses and maintenance
people, as well as to medical
schools and professional groups.

Popular Health Fare Noted

In calling the roll of motion pic-
lures with a medical theme which

i were among the foremast in popu-
larity as retlected by 19.S8 screen-
ings, mention might be accorded
the following;

Mr. Fiiiley's Feelini;s. sponsored
by the Metropolitan Life Insurance
Co. This film, which deals with the
stresses encountered in one per-
son's day-to-day relationships with
people, focuses attention on the
methods of preventing mental dis-
turbances. It is designed to encour-
age discussion, to stimulate ques-

1 tions and comments, and to
provoke an exchange of ideas on

I dealing with stress situations.

Hemo the Magnificent, one of
the films in the Bell System's Sci-

, ence Series. Already seen by mil-
lions in two separate national
television presentations, and by

; millions more in school and adult
group screenings, this film tells the

PARTHENON

PUTTRKS

HOI.l.VW OOl)

for
SUNDSTRAND TURBO

IDIV. OF SlINDSTRAND
MACHINE TOOL CO.)

"PACKAGED POWER" — A

straightforward sales film for
"audience of one" use, present-
ing the personnel, facilities and
industrial philosophy of a Mis-
sile accessory contractor. Ekta-
chrome color. 22 minutes.

PARTHFNON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

story of blood and the circulatory
system. It explains the functions
of heart, liver and kidneys as re-
lated to circulation.

Rcil River <ij Life, the story of
the bloodstream and its workings,
a production of Moody Films.

Ani-er at Work, a mental health
film sponsored by the Oklahoma
State Dept. of Health. This film
deals with anger and its cllcct on
human beings in their everyday
relationships. It presents some of
the more common misplacements
of anger, and suggests some simple
techniques for controlling emo-
tions, encouraging audiences to ex-
amine the causes of anger, as well
as its effects.

Use of closed-circuit television
in disseminating medical informa-
tion also increased during the past
year. As an example, closed-cir-
cuit telecast sessions and scientific
exhibits augmented the regular
motion picture program at the
I9.S8 AM A meeting.

A 90-minute closed-circuit tv-
cast originating from one of the
.A.MA sessions was transmitted
from San Francisco to audiences
of physicians in Boston, Chicago,
Cleveland. Kalamazoo, Philadel-
phia. New York City and Syracuse.
It included a newsreel of scientific
events at the meeting and a clinical
session on diabetes emanating
from the University of California
School of Medicine, and was spon-
sored by the Upjohn Company in
cooperation with AMA.

Operative surgical panels and
clinics originating from the San
Francisco Hospital were telecast
in color to AMA audiences during
their \95H meeting, with sponsor-
ship by Smith, Kline & French
Laboratories.

Organize to Meet Problem

To coordinate audio-visual pro-
grams in the field of staphylococ-
cus control, a new committee was
created late last year by six major
U.S. health organizations.

Known as the Interagency Com-
mittee on Training Aids for Staph-
ylococcal Disease, the group is
serving as a clearing house for the
exchange of information on a-v
and other training materials now
available or in production.

The committee is reviewing all
existing training aids, and will co-
ordinate the production, distribu-
tion and use of future audio-visual
materials, to avoid duplication of
training aids and encourage pro-
duction of the best possible mate-
rial to orient both professional and
sub-professional groups to the
growing staphylococcus problem.

key ma

n ^1^

■^Lots of products
look alike. That's
why buyers often
depend on the "key"
man to do the choosing
for them.

To help make
your product top choice,
we offer broad
experience crming
salesmen with solid
selling information
for buyers.

• Live shows

• Motion pictures

• Slidefilms

• Merchandising
programs

REGAN FiLM PRODUCTIONS

19730 RALSTON • DETROIT 3, MICHIGAt^

9TH ANNUAL PRODUCTION REVIEW

Board members ot the FPA pictured cii recent meeting include (I to r)
Jiidd Pollock, MPO; Walter Lowetulahl, Transfilm; Ed Lamm. I'at he-
scope; president Nat Ziicker: Lee Blair, Film Graphics: Boh Wood, Sound
Masters; Robt. Crane. Color Service; Boh Lawrence. Lawrence Prods.

IVnw York Looks In the FuturG

Film Producer Association President Cites Program and Goals

by Nalliaii /mki'r

TT Was Twelve Years Ago that
A a small group of motion picture
producers joined together in New
York to improve standards of
production and promote industry
stability through better labor re-
lations.

Four years later, this association
was duly incorporated as a non-
profit organization, and since then
the Film Pr(xlucers Association of
New York has grown to its present
membership of 35 producer mem-
bers and 20 associate members,
the latter representing the service
companies in lilm production.

^100 Million Business

Today, through its member
companies, the FPA represents a
supply of motion picture products
and services with a yearly value in
excess of 100 millions of dollars
and employs 15,000 people in a
variety of administrative and crea-
tive skills.

The FPA is continuing with
those programs which rellect the
concerns of a vital communica-
tions and entertainment industry
to those it directly serves and the
American community.

Let us briefly consider some of
these programs:

Ethical standards in client rela-
tionship by uniform contracts and
responsible performance.

Labor stability by reappraisal of
rates, conditions, and competence.
Technical standards of density and
resolution both of picture and
track in black and white or color
for screen and television exhibi-
lion.

A joint labor-management con-
ference in actual operation (with
Ihe lATSE East Coast Council)
lo anticipate the demands of tech-
nological advances (particularly in

video tape ) by developing a pool
of new skills and establishing
standards of procedure.

Review of civic codes, licenses,
and permits in terms of present
day motion picture studio opera-
tion.

The dissemination and study of
new techniques for communication
in industry, government, and
education.

An analysis of present methods
of distribution and their improve-
nient for maximum audience im-
pact.

Improved public relations for
the entire industry and recognition
of its professional status.

With regard to the last men-
tioned, it is unfortunate that a sec-
tion of the motion picture industry
which has a greater audience every
week in the year than the total of
paid admissions in theatres, should
be tagged with a label that only
describes what it is not, that is,
/i('/;-theatrical.

It is unfortunate that many tech-
nical services and their represen-
tative bodies have overlooked the
professional inter-relationship of
the industry as a whole. In a
recent SMPTF conference sparked
by the Eastman Kodak Company
(who should know better) on a
program of films for business and
television, not one professional
producer of standing was invited
to participate.

Government Favors Amateurs

It is unfortunate, too, that many
government agencies in contract-
ing for motion picture projects will
ignore the competence, experience,
and stability of the producer oper-
ating with organized labor, for the
c|uestionable quality and creativity
of Ihe amateur producer. No con-

sideration in the new National
Defense Education Act grants, in-
volving audio-visual projects, is
being given to the producer whose
primary business is the production
of such material.

This repudiation of an industry
is analogous to a university's be-
ing commissioned to enter into the
production of missiles.

Responsible Critics Needed

It is unfortunate that critical
evaluation of the "non-theatrical"
motion picture is generally and
publicly undertaken by groups
who are not, by organization or
competence, equal to the task.
Achievement in film-making as an
art and a craft merits recognition
but let the judgment be con-
sidered and responsible. The se-
mantics of recorded visual images
and sounds deserves a critique by
professional peers.

Walter Kerr, drama critic of the
Herald Tribune, in a recent ar-

Nathan Zucker, president
f-'ilm Producers .Assn. of N.Y.

tide about the theatre had this
to say:

"This meeting (of the perform-
ance and the audience ) is what
the theatre is all about. It is its
greatest power; it is what most
distinguishes it from all other arts
and makes it the most personal of
them. A painting rests in its
frame, brazen and passive and
waiting to be taken. A piece of
sculpture thrusts itself into space,
perfectly commanding and per-
fectly detached. A novel lies pa-
tient and unprotesting until we are
ready to nod to it; it is an intimate,
but an intimate horn without eyes.
A poem is a kind of cradle, moved
by a hand that keeps gently out
of sight. Even music, closest to
the drama in the immediacy of its
restless presence, refuses our
handshake; we must turn slightly
away in order to know it well.

"The stage asks us to look at it
so that it may look back, and make

something, of the eye-to-eye.
nerve-to-nerve encounter."

Add to this dynamic concept ot
the theatre a visual and aural
sense freed from the conventions
of the proscenium and the con-
strictions of time and space and
you have the form of one of the
most exhilarating communicative
arts known as the motion picture.

The motion picture gains its ef-
fect, as Mr. Kerr points out about
the theatre, not from the presence
of "live" actors but by the exist-
ence of a "live" relationship be-
tween what is happening on the
screen and the audience. In the
jargon of the trade this is known
as "identification" but it is more
properly an emotional excitement
or experience that springs from
the union of audience and creative
production.

Recognition Must Be Earned

Yes, the "non-theatrical" mo-
tion picture production is both an
expanding industry and an art
form. This duality results in some
confusion and its growth presents
a variety of problems but its vital-
ity as a working art form must
have professional leadership.

Recognition, like confidence,
can not be demanded, it must be
earned. And where it has been
earned, its understanding must be
promoted.

The Film Producers Association
of New York is geographic only
by the necessities of convenience.
It invites responsible groups of
producers or service companies,
wherever their business lives are
located, to join with it to meet
the needs of today and anticipate
tomorrow. Q

<: * *

Victor Ends Search for 10
Oldest Models -Made in 1933

kT Victor Animatograph Corp., a
division of the Kalart Co., Plain-
ville. Conn, has announced the
end of the search for the 10 oldest
Victor projectors. The program
was carried out in conjunction
with the 25th anniversary of its
production of the first 16mm
sound -on- film projector. Over
1,000 entries were received from
all over the U.S. as well as from
seven foreign countries. The ten
winners were all survivors of the
1200 model projector produced by
Victor in 1933.

Hy Schwartz, president of Vic-
tor Animatograph, stated that each
of the winning projector owners
will receive a brand new Victor
Assembly Projector, model 65 TO
in exchange for their original pro-
jector. S"

BUSINESS SCR P: EN MAGAZINE

^Bumm

gUgH

// 5 t//e Picture Zkat Counts ,

and currently the following companies are counting on MPO
to meet corporate objectives through motion pictures:*

AMERICAN AIRLINES
AMERICAN INSTITUTE OF CPA'S
ASSOCIATION OF PACIFIC FISHERIES
EVINRUDE MOTORS
FORD MOTOR COMPANY
GENERAL MOTORS CORPORATION
GREATER NEW YORK FUND
GULF OIL CORPORATION
HAMILTON WATCH COMPANY

*20 to 30 minutes in length.

KAISER ALUMINUM & CHEMICAL CORP.
LEVER BROTHERS COMPANY
MONSANTO CHEMICAL COMPANY
REMINGTON ARMS COMPANY
REYNOLDS METALS COMPANY
UNION CARBIDE CORPORATION
UNITED STATES AIR FORCE
U.S. FISH & WILDLIFE SERVICE
UNITED STATES STEEL CORPORATION

Productions. Jnc.

in NEW YORK CITY

15 East 53rd Street
Murray Hill 8-7830

•

in HOLLYWOOD

4110 Radford Avenue
POplar 6-9579

An Active Reel

hv0^ps 0werffh000lif hftppt/

.... the audience alert to a new product
.... the sponsor busy with new sales

.... the producer inspired'to out-do his performance
each time

TELEVISION AND INDUSTRIAL FILMS

FILM PRODtCTIO\S.INC.

V — 1600 Broodwor, New York 19, N Y.

JUdson 2 5730

HCnjREJPAMDE

' "Riverfront Story" Dramatizes
An Industrial Enterprise

Human and technical interests
are combined to dramatize an in-
dustrial enterprise in Riverfront
Siory. a 15-minute sound and
color motion picture recently re-
leased by the R. C. Mahon Co.,
Detroit engineering and construe-'
tion organization.

Designed for showings to metal-
working executives as well as
architects, commercial builder and
civil engineering organizations, the
film uses the eyes of a Great
Lakes ship captain to get across
the story of the Mahon organiza-
tion and its engineering, plant
operation and field-erection skills, j
As his ship plies up and down ■
the Detroit river, the captain, be-
cause of his love for steel ships,
is attracted to the giant fabricated
structural steel members changing
Detroit's waterfront image — par- ;
ticularly the new convention hall- ■
exhibits building, which masses [
over 19.000 tons of steel in one
area.

With the skipper's rising inter-
est, viewers are taken through a ;
series of scenes covering the lay-
ing of base plates for the conven-
tion hall, complete fabricating
operations at the Mahon plant,
and the progress of the structural :
steel erection work. :

The film is available on a free '
loan basis by request on company
letterhead to The R. C. Mahon
Co.. East 8-Mile Road. Detroit

34. Mich, 9

* * *

A New Color Film Explains
The Electrotyping Process

i? To explain and promote the ;
electrotyping process, the Inter-
national Association of Electro-
typers & Stereotypers has spon-
sored a motion picture in sound
and color, titled The Electrotype —
The Piccisinn Letterpress Printing
Plate.

Prints of the film are available
at 47 locations in the U.S.. Can-
ada and Australia for distribution
on a free loan basis to schools,
trade groups, service and advertis-
ing clubs and agencies, box and
carton groups, publications print-
ers, l.S.&E.U. locals and others.
Black-and-white prints are avail-
able for tv use.

Information on print locations
may be obtained from Floyd C.
Larson, executive secretary.
I.A.E.S.. 758 Leader Building,
Cleveland 14, Ohio. 1^

BUSINESS SCREEN MAC-^ZINE

Till! QBD Giits Film Fads

Association of Better Business Bureaus Conducts Survey
in Selected Areas to Determine Response to First Film

IN THE Spring of 1958, the As-
sociation of Better Business
lUireaus released for showings to
I general audiences and on public
■ service TV time, a public-interest
lilin titled To Serve the Living.
produced in cooperation with the
I National Funeral Directors Asso-
I cialion.

I The lilni used the experiences
I of one family to illustrate how the
funeral director deals with the
many problems involved in niak-
ins; funeral arrangements; how he
helps the family plan a funeral
that will be proper for them, and
the services he provides, not only
in helping the family make the
necessary important decisions in
time of stress, but also in handling
matters required by law. It was
produced by Pathescope Produc-
tions, Inc., of New York City.
Both Groups Keep Tabs
Since this was the BBB's first
motion picture production in co-
operation with a business or pro-
fessional group, and would serve
in a sense as a pilot for future
projects of this nature, both the
ABBB and NFDA have been
keeping close tabs on the film's
progress.

.Audience totals compiled
through last October showed 152
screenings to private audience
groups, most of them arranged by
local NFD.'^ members or groups,
with viewers totaling 13.756 per-
sons.

On television public service
time. 35 showings had been re-

P.\RTHEN<)N'

IM( Tl'Ui:.S

HOI.I.VWIIDII

for the
WESTERN EI.ECTRIC CO.

"TOOLS OF TELEPHONY" —

Shows the telephone user why
"the Western" must be big, and
how its activities contribute to
today's fast-communicating way
of life. Color, 32 minutes

PARTHE.NON PICTUKES

Charles Palmer. Executive Producer

2625 Temple St. • Hollywood 26

ported, with the estimated audi-
ence reaching approximately
2,75O,()()0 viewers.

.-^t the outset, n c i t li c r the
Bureau nor the Funeral Directors
group made any formal elfort to
determine audience reactions to
iLu; lilm. although informal reports
to both organizations indicated
that it was being well received
both in pri\atc showings and
on television.

Hire Central Surveys, Inc.

However, to get an accurate
pictiue of audience reactions, a
professional lirm. Central Surveys,
Inc., was engaged to conduct a
limited study in three selected
areas: Des Moines and Waterloo,
Iowa, and La Crosse, Wisconsin.
A total of 447 interviews were
conducted, including 100 viewers
who had seen the film over tele-
vision in one of the three cities.

Of the 100 viewers, 61 had seen
the entire him, and 39 had seen
a major part of it; these latter in-
cluded persons who had tuned in
after the film had started, and a
few others who where interrupted
brielly during the showing period.

Reaction of viewers toward the
film itself was excellent. 91% had
a favorable attitude; only 1 % said
they didn't like it. The other 8%
were indilTerent; they didn't care
much one way or another.

Intrigued by News Publicity

Asked how they happened to
watch the film on tv, 19 said they
had watched it deliberately after
having seen newspaper reference
to it, and 4 others tuned it in after
having seen a spot announcement
one station had carried. The rest
of the viewers, so far as they could
recall, had not deliberately plan-
ned to watch the film, but had
done so after they had seen the
opening announcement and the
beginning of the him. They were
attracted by the film itself.

As to what they liked most
about the film, 27% said they
considered it educational or in-
formative; another 21% expressed
general approval, saying that the
film was different or interesting.
25% were impressed by the way
the funeral director helped the
family, and the difierent duties he
performed, or said they liked the
funeral director himself and

(CONIINUEU ON NE.XT PAGE)

"We'll give you .

9 T H .ANNUAL PRODUCTION REVIEW

■We'll give you a hand."

Whether it be editorial, or sound, or a complex
printing problem, our expert staff will assist you
- of course \^'ithout obligation- at any time.

Sound ■ Editorial • Laboratory Services

FILM LABORATORIES, INC.

1905 Fairview Avenue, N. E., >A/ashington 2. D. C. LAwrence 6-4634

BBB Gets the Facts:

(cont'd from previous PAGE)

gained a better understanding of
the funeral business.

Some of the other favorable
comments about the film were in
reference to its professional qual-
ity, and that the presentation was
true to life.

Some of the objections to the
film were that it was too sad
(4%), and four other viewers
criticized the actions of the son
in the film, probably showing the
extent to which people identified
with the family in the liliii. and
not being actually critical of the
tilm itself. There were virtually
no objections to the film as being
too commercial or improper in
any way.

Importance of selecting an
easily-remembered title is indi-
cated by the fact of the 100 view-
ers questioned, none could recall
the film's exact title, and only
1 1 % gave partially correct an-
swers. Replies to this question
included "it was something about
"For the Living"," "To Aid the
Living." "For Those that Serve,"
or "it was about "Living"."

As to what part of the film they

remembered best, a total of 54%
referred to the son or his attitudes,
including his homecoming, his re-
action to his father's death, his
opposition to having "strangers"
attend the funeral, or his change
in attitude after discussion with
the funeral director.

The funeral director was men-
tioned by 39% of the viewers as
the part remembered best about
the film — more reference than
to any other character in the film
other than the son. Most of these
references were to the funeral
director's duties, and his helpful-
ness to the family.

Query on Main Purpose

A further test of reaction to the
tilm is found in the question,
"What did you think was the
main purpose of the film?" The
largest number, 34'^v, said the film
was educational, or was intended
to teach viewers "to be pre-
pared . . . when someone dies
suddenly."" Another 26% said the
purpose was to illustrate the duties
of a funeral director.

Twelve percent said the film was
to show the integrity or character
of funeral directors, or to guide
people in selecting a funeral direc-

Eyebrows have been raised

over the quality and price of our
films. They wonder how we do it.
For the straight story, write, wire
or call George Kirkland at

INTERNATIONAL SOUND FILMS, INC.
26 East Andrews Drive, N. E.
Atlanta 5, Georgia CEdar 7-0844

BUSINESS SCREEN MAGAZINE

tor with these qualities. Sonie-
uhat related answers were given
by \\''(. that the I'llni was to il-
lustrate the helpfulness or attitude
of funeral directors and how they
can be of service.

The absence of certain types of
responses mieht be pointed out.
Only 3^f indicated by their an-
swers that they thought the liltn
was for the purpose of advertising,
or, as one answered, to "boost"
funeral homes, liiis further sub-
stantiates that viewers did not sec
the tiini as commercial; even these
comments were not critical of the
film or its purpose.

Two questions relating directly
to Better Business Bureau spon-
soring of the tilm were included,
and answers to both indicated that
viewers were quite satisfied with
this film, and would appreciate
seeing others of a similar nature.

9S^c Approve Sponsorship

In all, 98', said that they think
it is a good idea for the Better
Business Bureau to sponsor pic-
tures of this kind. When asked
whether they think the BBB
should sponsi)r additional films
dealing with other subjects, 95%
said "yes." Subjects suggested in-
cluded buying a home, insurance,
atomic attacks, door-to-door sales-
men, the need for a will, and tire
prevention.

Summarizing results of the sur-
vey in an address at the 1958 an-
nual convention of the National
I'uneral Directors Association in
Cleveland, William H. Longman,
executive vice-president of Cen-
tral Surveys, mentioned four
points that the study had revealed:

Four Keys to TV Success

1 . The importance of doing
everything possible to get a large
audience. This means having the
right station, the right day and
time of day. and as much promo-
tion as possible through news-
papers, tv spots, etc.

2. The good acceptance of the
tilm and the favorable attitudes
toward it. with virtually no criti-
cism of it as being commercial or
improper in any way.

3. Success of the tilm in both
improving attitudes and increasing
the information level of viewers
regarding funeral directors and
their services.

4. That, although the audience
sampled was a small one, the film
is definitely reaching the kind of
people it was intended for — a
broad, middle-class American
audience, rather than any narrow
or specialized group. Q'

Get
your
message

off the ground

Reach your critical objective

with a creatively planned and
produced motion picture.
We have been launching successful
film projects for American Business
and Industry for 27 years.

STUDIOS, INC. OU

4A.tf»

HOLLYWOOD; 1714 North Wilton Place
Hollywood 28, California
Phone Hollywood 7-6126

DETROIT: Richard Bonds, Roger Hebert
7th floor Detroit Times BIdg., Detroit 26, Mich.
Phone Woodward 3-3028

^■

^
?.

■i':-f

9TH ANNU.AL PRODUCTION REVIEW

Edison Ele(tri( Institute Film Helps to

RG-GGnmiilK Ihu DnG-Inriiislry Cummunity

THE Challenge Posed by
mushrooming communities,
overcrowded and congested down-
town areas, possible decline in
property values, and the grim fu-
ture faced under such conditions
by towns and cities throughout the
l!nited States is clearly and power-
fully stated in the new film Plan
far Prosperity sponsored by the
Area Development Motion Pic-
ture Committee of the Edison
Electric Institute.

Premiered at the Boston EEl
Convention before a group of en-
thusiastic delegates from all over
the country, Canada, Mexico and
South America, the theatrical-type
film, produced by Bay State Film
Productions of Springfield, Massa-
chusetts, capsules the challenge in
the experiences of one leading
character played by veteran screen
and television actor George Kluge.
Supporting him, a strong cast of
SAG players document what can
happen when a typical one-indus-
try town hits the skids — and what
can happen to a similar town
when good planning and civic
determination take hold of the
problem.

Because of the stake which
electric power companies have in
the continued prosperity of the
communities they serve, EEI Area
Development Committee members
sought the cooperation of the
American Society of Planning Of-
ficials and the American Institute
of Planners in developing the
script for the film and in selecting
locations where situations typically
illustrative of the problem and its
cure could be pointed out. Fol-
lowing the premiere, both organi-
zations gave official sanction to
the film from the point of view of
professional planners.

Like so many undertakings, the
production of the film required
considerable blood, sweat and
tears to get it off the ground. Ac-
tually, a two-year effort, under
the Chairmanship of V. S. Madi-
son of Detroit Edison, was needed
to enlist the needed cooperation
and financial backing on the part
of far-seeing member companies
of the Institute.

The full committee list tinally
read: R. Y. Adams, American
Electric Power Service Corpora-
lion; A. W. Evans. Niagara
Mohawk Power Corporation; J.
M. Frank. Columbus and Southern

r A »i4mE t

T3P-'

Above: award to David Doyle and
Bay State Productions is made by
Vincent Madison, Detroit Edisoni
Co. at "Plan for Prosperity" pre-\
iniere last niontli. \

Ohio Electric Company; W. C;
Handlan, Monongahela Powerj
Company; W. J. Jamieson, Gen-I
eral Public Utilities Corporation;'
R. P. Lee. The Connecticut Light |
and Power Company; H. C. Le-.
Vois, Gulf States Utilities Com-;
pany; L. L. Peterson, Interstate
Power Company; C. A. Thrasher,
Ohio Edison Company; A. H.
Pfander, Detroit Edison Company,
Technical Advisor; H. H. Smith, ',
.American Institute of Planners. W. i
H. Blucher. American Society of
Planning Officials. |

Following subscription of the |
budget, over 20 film producers 1
were invited to submit ideas and |
proposals, from which Bay State
Film Productions was finally se-
lected as the producer. A writing
and production period of about
eight months brought the picture
to the screen, and Plan For Pros-
perity is now available for distri-
bution through electric power com-
panies throughout the U.S. 9

r.Mi I iii:x()N

I'M 1 1 Ki;.s

IKH.I.VWOOl)

for

INTERNATIONAL

HARVESTER

COLLECTORS' ITEM" — The

surpri.sinjrl.v dramatic story of a
group of public servants and
their unsung role in the struggle
against air pollution. Color. 32
minutes. (Modern TPS)

l'AIMHO0,\ PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

]^JLjmjnM1^2^]^ cSs IB^SUBI^

Split Reels

Project, edit, synchronize, clean, inspect film on
cores and without rewinding by slipping them
into F & B Split Reels. You reduce taking up
valuable storage space by 50% when they're
stored on cores. Use film at a moment's notice
without rewinding, flanges Or expensive tite-
winds,

400 ft. I6mm. Split Reel $4.50

800 ft. 16mm. Split Reel 6.00

1200 ft 16mm. Split Reel 7.50

1600 ft 16mm. Split Reel 9.00

These eitlusive features

originally designed by p Predi-on-modiined

F& B:

friction plate
G. Leg brackets firmly bolted

with leg rest ledge
H. Aluminum [eg topt

A. Camera lightening knob

B. Telescoping, offset pan
handle

C. Second pon hondle position , y,^^^^ leq.|ocking knobs
0. Large pon and tilt tension prevent bending and

locks worping
E. Large-diameler precision J. Superb, seosoned, oil-
center shaft tteated hofdwood legs

NEW LOW PRICE $120.00

F & B Tripod

^ r

Magic "Mylar"

Tandberg

The finest hi-fidelity tope
recorder available to-
day. It has many pro-
fessional feotures such as recording and playbock on 4
track stereo ond monaural tape. The Tandberg plays back
on 2 track stereo, y2 track monaural ond % (rock mon-
aural tape as well. Four erase heads offer maximum ver-
satility and performance for recording and playback at
any of 3 speeds. The two matched pre-amps and power
omplifiers ore built-in and can be used as audio ampli-
fiers for stereo discs and broadcasts. See this magnificent
tope recorder demonstrated at Fjormon & Bobb. You'll be
amazed'

The

New

Portman

Animation

Stand

Here Is the all new
Portman Animation
Stand with newly de-
signed features. A rug-
ged, precision and ver-
satile animation stand,
Ihe Portmon offers more than 40 accessories for special
anjmotion and effects. Come in and see why it's the biggest
and best buy in animation stands today.

Basic stand with 50" Zoom

$1495

Basic Compound with table-top, 2 peg tracks,

rotary movement, counter, hand cronk *^170f^

□ nd platen ^ ' ' ^^

This amazing sprocketed splicing tope will repair torn
and domogcd films, replace torn perforations and
allow you to butt-splice without losing o single frame.
Comes in transparent for film, opaque for magnetic
film. Splice will never come opart and perforations
stay permonently repoired with Magic "Mylar." Use
Magic "Mylar" for all your film repair and splicing
|Obs.

Transparent — For Film

1 6mm, — Single Perf $5.00 per roll

1 6mm. — Double Perf 5.00 per roll

35mm 9.00 per roll

Opaque — 'For Magnetic Film
16mm. $ 6.00 per roll

35mm 1 1 ,00 per roll

Shown above is Model 6SB Combinafron S/oclt

F & B Butt Splice
& Film Repair Blocks

These excellent blocks moke butt splicing and re
poiring damaged film strips simple as A-B-C. Eosy to
use, no complicated parts, and solidly constructed they
are available in the following models;

Model B-16 for 16mm. film . .

Model B-35 for 35mm. film

Model B-4 for %" magnetic tope. . . .
Model BSB - Combinotion block for
16mm, 35mn and '/j tope

$ 9.50

12.50

6 50

24.50

RENTAL

CATALOG

No 58

JSmm Mitctielt Bell t Howell. Arnllei camersjfl

I6nim Mitchell. Auncon Bell 1 Howell carnerjs||

Recardme EquipmenV

Projection Equipmenl

Editing Equipment MoTiotaii Sound readers

Lighline Equipment Colortran Bardwell

McAliiler. elc
Grip Equipment Dollies Mike Booms
kcceitories Lenses Tripods Supplies
HODMAN A BABS, INC

»( MrtSI asiH lliEfT NEW roil )•

FREE! ILLUSTRATED RENTAL CATALOG

Rental Catalog

FLORMAN & BABB, incorporated

68 West 45th Street New York 36, N. Y. MU 2-2928

Shown here are just a few of the many fine manufacturers of
professional motion picture equipment, accessories and hi-fi equip-
ment and tape you'll find at Florman & Babb. There's a showroom
floor chock-full of the latest equipment. And if it's just some ad-
vice, facing some problems on equipment, or want o recommen-
dation about equipment, you'll find a competent staff of profes-
sionals ready to give you the answers. Drop in anytime. Arthur
Florman and John Babb ore always glad to see you.

it T H ANNUAL PRODUCTION REVIEW

RCA Victor Custom Recording covers more ground - faster —
than any other service of its kind. Our engineers' superior skill.
reinforced by years of experience and the most up-to-date tech-
niques and equipment, makes RCA Victor the constant leader
in the field.

RCA Victor also supplies the most extensive library of musical
.selections for slide films - at no extra cost. First quality record-
ing, careful handling, and fast delivery go hand-in-hand with
every order.

Have RCA Victor Custom Record Sales provide you with its

famous "one-stop" service — recording, editing, pressing, and
shipping - for greater quality, economy, and results!

RCA Victor custom record sales ^%)

NfKJ York 10. /55 Enat 2:,th St MUrray Hill 9-7100

Chirago II, 44.5 JV. I. nice Shore Drive WHitehatl 1,-3215

Hollywood .v.v, lOIli .V. Sycnmore Ave OLdfield 1,-1660

Nashville 3, 1525 MeGavoek St ALpirte 5-6691

In Cnuada. eall Record Department. RCA Vietor Company. Ltd.. 1001
Lenoir St.. Montreal. Quebec. For iiijormation concerning other foreign
eountricH. write or phone RCA International Division. 30 Rockefeller Plaza.
New York 20. N.Y.—JU 6-3S00.

Chevrolet Dealer Slidefilms
Promote 'Demonstration Drive'

* The importance of the "demon-
stration drive" technique in acces-
sories as well as cars is stressed
in a series of six sound slidefilms,
produced by The Jam Handy Or-
ganization, and now distributed by
Chevrolet for showings to its na-
tionwide dealer family.

These films represent a new ap-
proach in accessory merchandis-
ing in that they emphasize the
value of acquainting prospects with
accessories as a means of making
motoring easier, safer and more
comfortable. Films are being dis-
tributed through Chevrolet district
offices for showing to nearly 500
district managers. ^'

Social Workers' Filmstrip

■ji- A filmstrip issued late last year
by the National Association of
Social Workers. Inc. is designed to
interest high school and college
students in career in medical so-
cial work. Titled Member of the
Team, the filmstrip depicts a medi-
cal social worker in a large hospi-
tal as she helps a little girl prepare
for a heart operation, and shows
how as part of her work she helps
patients of all ages with different
kinds of troubles. ^

How to be a "Relaxed Wife"

■ How a young married couple
learn how to cope with day-to-day
emotion tensions is the theme of
The Relaxed Wife (14 min..
color), sponsored by the J. B.
Roerig & Company Division of
Chas. Pfizer & Co.. Inc.

Sensible advice on dealing with
tensions is coupled with informa-
tion on some new medicines that
will be marketed shortly. Modern
Talking Picture Service is handling
distribution to adult audiences. ®"

PARTHKNON

IM< rrRKs

llOl.l,'!' WOOD

for
KAISEK ALUMINUM

"THE NEXT TEN" — (Golden
Reel I. The story of an American
bu.siness and the five men who
built it from zero to greatness
in ten exciting .vears. Color, 32
minute--^. (Modern TPS)

PARTHENON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

As an in(lf|irii(lciil I ImIK wdud |ii(Mlucer, creating a liinilcd miiiiiIkt nl due films
cafli Near. Noinian \\ rii;lil i> alilc hi ::ive close personal .itlcnlHin and ( reative
interest to ever\ luodndidn.

ll is rflali\fl\ ea>\ to inannladurc a indtiun pictuic. Iml \ri\ ditlitult Id produce
creatively in order to accomplish sponsor objectives with an exciting new approach
for each new project. Fresh. lo|). creali\e talent lor ever\ (dm is the answer, and
it is not necessary to incnr major stiulio overhead lo take advantage of the finest
llollwvood offers.

AMONG THE OUTSTANDING FIRMS WE HAVE SERVED
IN THE PAST TEN YEARS ARE SUCH LEADERS AS:

iiM.i.nu aroN on, well cementing co.

RICHFIELD OIL CORPORATION

BYRON JACKSON DIVISION OE 1!0R(;-\V ARNER

WELEX JET SERVICES, INC.

HUGHES TOOL CO.

GENERAL ELECTRIC CO.

PONTIAC DIVISION OF GENER\L MOTORS

CONTINENTAL MOTORS CORP.

HOME PRODUCTS INTERNATIONAL

KNUDSEN CREAMERY CO.

THE OIL AND GAS JOURNAL

PEPSI-COLA CO.

THE PRUDENTIAL INSURANCE CO. OF AMERICA

NATIONAL BROADCASTING CO.

CHRYSLER CORPORATION

UNISTRUT PRODUCTS CO.

METROGOLDWYNMAYER

THE CINCINNATI MILLINt; MACHINE CO.

THE AMERICAN ROAD BUILDERS' A.SSOCIATION

YALE IINIVERSITY

GOVERNMENT DEVELOPMENT BANK FOR PUERTO RICO

Complete production jacilities. both sound stage and loca-
tion, for all types oj lire action and animation. \our inijuiry
will receire prompt thoiitihtjul attention icitli no ohligation.

KOMMAM 'WMIOHT PROlDUCTIOMg, KfCo

1515 NORTH WESTERN AVENUE HOLLYWOOD 27 -.V CALIFORNIA .> H O L LY WOOD 4 - 2 I 3 3

0 T H ANNUAL PRODUCTION REVIEW

we
make

slide

films

and

m^otion

pictures

We believe you recognize the
usefulness of films, provided
llicy will pay their own way in
your business.

We maintain they are as clear
an economy as your telephone.

Treat them as a tool for \\hich
you expect to pay no more than
returns will justify, and emjdov
a producer who understands
sound business principles.

Write for our booklet,

"How Mucli Should
a Film Cost?"

■•AVaTIEIEHSiiK

M»lT.lil» ItllSlx'VKSS F1I3IS

15 I'.iisl BftUuno Avenue

Detroit 2, Michifi(i7i

TR 3-0283

131 North Ludlow Street

Dayton 2, Ohio

BA 3-9321

Horizons of Science" for Schools

New Science Study Films Offered

ANEW AND Uniqlie motion pic-
ture program for American
schools is just getting under way
with the appearance of the first is-
sue of Horizons of Science.

Conceived as a direct link be-
tween the ideas of science and the
men and women of science — and
the students in the schools, the
series is designed to stir imagina-
tion, to broaden understanding
and to stimulate thinking, both
among students who may go on
into careers in science and tech-
nology and, equally important,
those who will eo into other fields.

Sponsors to Provide Prints

Horizons of Science is being
made available free of cost to
schools through the public-service
support of participating sponsors
on a community and regional basis.
It is planned for intensive use in
the 7th to 1 0th grades, with con-
siderable added uses above and be-
low this level, in both auditorium
and classroom.

Each issue of Horizons of Sci-
ence will run approximately 20
minutes and present one, two or
more subjects of permanent inter-
e.st and significance in science.
Now in production for presenta-
tion in the coming months are such
subjects as these: A study of the
life and behavior of microscopic
one-celled animals ... A re -exami-
nation of Benjamin Franklin's elec-
trical experiments . . . Explora-
tion of the edge of space . . . The
Zebra and its stripes ... A camera
study of soap bubbles and light
waves . . . How a candle burns
. . . Oceanography.

Films Extensively Pre-Tested

Horizons of Science, produced
in association with Educational
Testing Service, and with an initial
grant from the National Science
Foundation, has been extensively
pre-tested in the schools of several
cities. It is being produced by an
experienced group of professional
film journalists headed by Alfred
Butterlield, former Associate Edi-
tor of Life. Editor in Chief of
Rathe News, Executive producer
ol CBS Television, and Board
Chairman of Information Produc-
tions, Inc.

The series is based on the pre-
mise that though virtually all
schools have suitable sound projec-
tion facilities, few schools have
adequate budgets for film itself.
Horizons of Science is designed to

for Business Sponsorship

be presented free of cost to schools
as a community service by business
and industrial organizations, foun-
dations and others who wish to
participate in the program as spon-
sors.

The sponsor will make available
to the schools in the community or
area concerned an adequate num-
ber of prints of each issue of the
series to meet school needs. Prints
are available to the sponsor on an
annual basis (ten issues a year) at
$210 per print. A "presentation
credit" to the sponsor will be
carried in the titles of each print,
without other advertising.

The films are to be a permanent
gift to the schools, remaining in
their custody for reference and re-
use through the years. R"

"Pictures Teach at Penfield"
Shows A-V Role In Schools

i': Eastman Kodak Co. has pro-
duced and made available on free
loan, PiclLires Teacli a! Penfield, a
19-minute motion picture outlin-
ing the role of audio-visual mate-
rials in elementary and secondary
education today.

This new offering, on Koda-
chrome film, focuses on the Pen-
field. N.Y., Central school district
where films, slides and filmstrips
are integral parts of the curricu-
lum. Students and teachers play
themselves and all photography
has been taken in the actual labor-
atories and classrooms of the
school system. The wide range
of contributions to learning offered
in a professionally-conducted pro-
gram of audio-visual education is
effectively highlighted in this film.

Pictures Teach at Penfield is
available on a free-loan basis by
contacting Audio - Visual Service,
Eastman Kodak, Rochester, N.Y.

Samsonlte Films a Colorful
Tour of the Brussels Fair

•/; Ca|iitali/ing on the interest
created in this country by the 1958
Brussels World's Fair, the manu-
facturers of Samsonite Luggage
have placed in distribution through
Modern Talking Picture Service a
15-minute color motion picture.
Miss Si I lionet le Goes to the lair.
The film pictures full -color
views of the American and Rus-
sian paviliiins, the huge atoniium,
and other captivating sights. Com-
mentary is by Westbrook Van
Voorhis. Distribution is to high
schools and adult audiences. ^'

• SINCE 1945 •
FILM PRODUCTION

SERVICES

PROFESSIONAL
EQUIPMENT

For Real Quality in

Film Services:

BLACK & WHITE: 16/35mm

• daily processing of negative
and positive film

• printing, 16/35mm

• reduction printing

• color prints

• reduction printing

• 16mm internegotives

• Hot Press Titles

• Editing

• Conforming

• Film Cleaning

• Edge Numbering

• Fine Grains

Recording Services:

• Sound transfers to and from
discs, tape, magnetic and op-
tical film (for motion pictures
and siidefilms; radio and TV
production).

Film Production & Hi-Fi
Equipment:

• Dealers for professional cam-
era, audio, editing and studio
equipment manufacturers.

• Distributors of the finest high-
fidelity components and sup-
plies.

FILM SERVICES

INC.

RECORDING SERVICES

and Sales Company

1 13-1 19 W. Hubbard

CHICAGO 10, ILLINOIS

Phone: Superior 7-0735

BUSINESS SCREEN MAGAZINE

motion

pictures

and

slide

films

you can get

CREATIVE and

TEC

I C A L

EXCELLENCE

at prices that

make sense

colmes-uierrenrath productions, inc.

BACKED BY OVER $20 MILLION DOLLARS OF EXPERIENCE

1057 woodland drive • glenview, Illinois

among our clients
in 1958 . . .

SEARS ROEBUCK & CO.
WHIRLPOOL CORPORATION
ATOMIC ENERGY COMMISSION
FISHER GOVERNOR CO.
WHEELING STEEL CORPORATION

9 T H ANNUAL PRODUCTION REVIEW

Fine quality . . .

Good service . . .

LOYAL CUSTOMERS

In 1951 we produced a film for a
new customer, a large manufacturer
of chemicals. We have completed our
15th project for this firm.

We consider it a privilege to serve
a number of national* as well as
local clients who place their trust
in us year after year.

TEXAS INDUSTRIAL FILM CO., INC.

2528 NORTH BOULEVARD • HOUSTON. TEXAS
JACKSON 9-4377

♦Several of our clients are located far away from Houston. Yet, they find it
advantageous to have their films made in Texas.

BUSHES

Liiiiuiiii Eyu: JViivvs-Tmiiils in Tuiius

BUSINESS SCREEN EDITORIAL VIEWPOINTS AND LATE NEWS-REVIEW

Organized Labor's Future in Film Medium
Depends on Industry's Continued Growth

•it Current labor discussions going forvVard in
the railroad industry, problems atTecting
feather-bedding and new e(.|uipnient dexelop-
ments in otiier facets of transportation (such as
jet planes ) are rellected in an approaching
crisis within the organized tilni production in-
dustry in the LI.S. and in Canada.

Swift technological advances, including
high-speed lilni processing machines, new color
processes, videotape and its electronic produc-
tion phases, are just a few of the capital in-
vestment factors which face dynamic film in-
dustry managements. To keep the medium in
the forefront and at the same time, compcii-
ilve. both producers and film laboratories must
make continuing capital investments in both
plant and equipment within months, rather
than in future years.

Outmoded Standards Hinder Progress

An antiquated labor organization setup, cued
from past decades of entertainment industry
experience, currently hampers industry prog-
ress. While organized crafts include in their
memberships the most experienced and capable
technicians and artisans in the business, con-
siderable streamlining and the resolution of
common interests is now long overdue.

New York's approach to the subject, through
a joint labor-management conference, is one
important step forward. Chicago and mid-
western producers and film laboratories took
another such step in last year's precedent-
breaking organization for joint labor nego-
tiations.

Local 780 in that area tested this new organ-
ization with a sudden strike last month at Fred
Niles Productions, one of its members. Within
24 hours every other member studio and film
laboratory in Chicago closed doors in a unified
reaction. Within three days all issues were
settled to the satisfaction of both labor and
management representatives. A modest one-
year increase approximately halved the union's
original demands.

Labor-Management Have Common Goals

Not disputes or slowdowns, but the long-
needed "equity of interest" which should pro-
vide permanent employment and security for
skilled workers through the widest possible use
of the film medium (at the most economical
cost to the user) holds the real solution for
both labor and management in the business and
television film industry. Chicago is headed
for a similiar joint labor-management confer-
ence and so are other principal production
centers throughout the U.S. and Canada. 9

Name Ted Westermann Sales V ice-President
for Audio Productions, Inc., New York

■A- The appointment of I. H. (Ted) Wester-
mann as vice-president in charge of sales for
Audio Productions, Inc.. New York City, has |
been announced by Frank Speidell, president
of the eastern studio organization.

Mr. Westermann replaces Sheldon Nemeyer,
who resigned the post within recent weeks. He
was formerly a vice-president in charge of
sales in Manhattan for Wilding Picture Pro-
ductions, Inc. and is a widely-known member
of the business and television film industry. 1^'
* * *

The Calrin Company Elects Leonard Keck
as President; Active Management Changes
ii A change in the active management of The
Calvin Company has been anni>unced, effec-
tive March I. Leonard W. Keck, 37, for many
years Operations Manager, has been named
president.

James Y. Hash, former comptroller and
business manager, takes over as secretary-
treasurer. William Hedden, laboratory super-
intendent at Calvin since the mid-40's, is a new
vice-president and will head up all laboratory
activities.

Neal Keehn continues as vice-president in
charge of sales for all services and as the direc-
tor of Calvin's internationally-known Work-
shop programs. Frank Barhydt. also a vice-
president, is in charge of sales of Calvin Pro-
ductions. A new Operations Manager has been
named. He is James Bannister, formerly head
of lab printing and processing, who will now
head up future planning activities.

Lloyd Thompson. Larry Sherwood and Betty
Calvin continue to serve on the company's
Board of Directors with F. O. Calvin now
chairman of the board. The company was
established in 1931 by Forrest O. Calvin and
it now occupies a seven-story building and
square block of property in Kansas City. 9
* * *

Advertising Agencies, Active in Television,
Take Ne»' Look at General Business Films

•fi Is the unresolved status of the advertising
agency's position in business and television lilm
production being resolved by the agencies
themselves? Although a modest number of
leading 4-A agencies have taken an active role
in supervising and encouraging their client's
participation in the film medium for promo-
tion, training and public relations functions,
the bulk of major U.S. agencies have been
largely inactive in other than tv film com-
mercials.

Lacking skilled personnel with film know-

(CONTINUEI) ON PAGE 184)

Fri!i!iliiiiis riiiiiiiliiliiiii AuHids
liiiniir I\ine Business Films

NiNi- Sponsored Moiio.n Pictures and a
series of educational films were honored
by the f'reedoms Foundation, Valley Forge,
Pa., at annual award ceremonies held at its
historic headquarters site on Washington's
Birthday.

The encased George Washington Honor
Medal, top award of the Foundation, went to
The Promise and the Glory, sponsored by the
American Oil Company. The film is a drama-
tization of this nation's founding from James-
town to the Revolutionary War and "the prom-
ise of continuing greatness based on principles
set by our forefathers."

George Washington Honor Medal Awards
went to eight other sponsored motion pictures.
Leading ofl' the list was American Look, a
wide-screen Technicolor film sponsored by the
Chevrolet Division of General Motors and
produced by The Jam Handy Organization.
Another JHO production in this continuing
American series, American Engineer, won last
year's top award of the Foundation.

American Look depicts the advance in de-
sign in all phases of American living through
"freedom of expression."

Fire and the Wheel, sponsored by the Gen-
eral Petroleum Corporation and other Socony-
Mobil Oil companies, was another Honor
Medal winner. It was produced by Parthenon
Pictures-Hollywood on the theme "the Ameri-
can Way of Life nurtures and grows with
industrial advancements receiving maximum

(CONTINUED on FOLLOWING P .\ G E )

nXH .\NNUAL PRODUCTION REVIEW

Freedums Fuundatiun:

(cont'd from previous page)
encouragement in a free economic
system."

Two motion pictures dealing
with the individual in labor organi-
zation won awards. The DeMille
Foundation - sponsored film, A
Qiiesiion of Law and Order, and a
film on the rights of minority
groups in a free nation. The FEPC
Law and You. sponsored by the
Fair Employment Practice Com-
mission. Commonwealth of Penn-
sylvania, were cited entries of this
type.

Two motion pictures for re-
gional fund-raising use were also
Honor Medal winners. Any Given
Minute, sponsored by the Greater
New York Fund and produced by
Transfilm Incorporated. New York,
expressed the theme "every minute
of the day. tragedy in America is
overcome by citizens voluntary
efforts."'

The Return of Phileas Fogg.
sponsored by the United Fund of
Allegheny County (Pittsburgh)
and produced by Fletcher Smith
Studios, New York, was the other
fund-raising film cited. "The leg-
endary figure (of Phileas Fogg)
brings renewed hope to afflicted
children and encourages those ded-
icated to relieve suffering" was the
cited description of this picture.

"The contribution of a great
American is shown at the dedica-
tit)n of his birthplace" in the Honor
Medal film. This Is Worth Remem-
bering, describes this picture spon-
sored by the Herbert Hoover Birth-
place Foundation, West Branch.
Iowa.

The motion picture. The Eternal

Below: Hollywood director Mer-
vyn LeRoy was a regular visitor to
Capital Film Labs' dubbing rooms
in Washington, D. C. during film-
ing tliere of "The FBI Story" star-
ring James Stewart and Vera Miles.

( v a

Harvest, sponsored by the Institute
of Scrap Iron & Steel. Inc. was
the final sponsored entry given an
Honor Medal Award. This film
deals with "the growth of an in-
dustry exemplifying the American
tradition of free enterprise."

Sole non-sponsored award was
that made to Coronet Instructional
Films. Chicago, for the educational
motion picture series. Education in
America, and the specific title, T/ic
Jamestown Colony. The company
received a special Distinguished
Service Award for the series. 9

Calvin Wnrkshnp

350 Af+end 1 3+h Annual Event

ir The 1 3th Annual Motion Pic-
ture Production Workshop, a tra-
dition at The Calvin Company in
Kansas City, attracted some 350
persons from 36 states and over
a dozen foreign countries on Feb-
ruary 2-4.

The three-day session, held on
Calvin sound stages, was high-
lighted by guest speakers and Cal-
vin personnel. In addition, the
group in attendance was given a
view of new developments in the
16mm field from the standpoint of

\liti\c \<(;/ Kcchn (left) Calvin
vice-presulent. makes premier pres-
entation of Bent Reel A ward to
E. W. Plumb. Standard Oil (Ohio)
producer at Workshop hancpiel.

techniques and equipment as well
as film utilization.

Adding to the growing list of
"awards" currently made to fac-
tual film sponsors and producers,
was a new one that fills a long-felt
need for a little humor in that
phase of the business. For the
first time, the Bent Reel Award
was made at the Workshop Ban-
c|uet on February 3rd. Recipient
of this "behind-the-scene" citation
from the Calvin Company "as one
|iroducer to another producer who
suffered most in 1958" was E. W.
Plumb, producer for the Standard
Oil Company (Ohio). Q

George W. Colburn, president-
elect of Laboratories Assn.

Cinema Laboratories Assn.
Elects Colburn to Presidency

'? The election of George Col-
burn, president of the Colburn
Laboratory, Chicago, as new head
of the Association of Cinema Lab-
oratories, Inc. has been announced.

Joining Mr. Colburn as new offi-
cers-elect of the 50-company or-
ganization are G. Carleton Hunt.
General Film Laboratory presi-
dent, as ACL vice-president.

Dudley Spruill, Byron, Inc. is
secretary and Kern Moyse, Peer-
less Film Processing Corp. was re-
elected treasurer at the annual
meeting last month.

Members of the Association's
Board of Directors include: Floyd
Weber; Reid H. Ray ( Reid H. Ray
Film Industries): Byron Rouda-
bush (Byron. Inc.) and Sidney
Solow (Consolidated Film Indus-
tries ) all for 2-year terms. Elected
to one-year terms were James
Barker (Capital Film Labora-
tories); William Smith (Lakeside
Laboratory); Robert Burns (Hous-
ton Color Laboratory ) ; and Leon
Shelly (Shelly Films. Canada).
Louis Feldman (Tri Art Color
Corporation) and Spence Caldwell
(Caldwell Ltd., Canada) are hold-
over members of the board finish-
ing two-year terms. Ig'

London Financial Times Has
Column on Industrial Films

ti The London Financial Times,
circulation 100,000, is Britain's
premier daily for financial, busi-
ness and industrial news. It is also
the first newspaper in Britain to
a|ipoint an Industrial Films Cor-
respondent and publish a regular
column on industrial and docu-
mentary motion pictures.

The column has been a regular
fortnightly event since August
1958 and has covered such aspects
of the use of motion pictures in

industry as costing, films for pres-
tige, for the "special occasion,"
training facilities for film techni-
cians, and developments in cine-
matographic equipment.

The Times is also organizing
the study group at the first Indus-
trial Photographic and Television
Exhibition to be held in London
from April 20-24. 1959. ^

Ronald Reagan Stars in New
Surgeons' Film at Fred Niles

T? Ronald Reagan is one of the
star personalities in a forthcoming
Fred A. Niles production for the
National College of Surgeons. 20-
minute motion picture recently
completed is Hands We Trust. ^

Stories of Cancer Films and
Bethlehem Steel in Our Next

The important story of the film
program of the American Cancer
Society is a major feature of the
next issue of Business Screen.
Fully illustrated in a dramatic four-
page article are the life-saving mo-
tion pictures of the ACS with
previously unpublished vital statis-
tics on lives which have been saved
through nationwide showings of
such films as Breast Self-Examina-
tion. ^

i: In color that is nearly as dra-
matic as the motion pictures which
are depicted, are other key pages
for your next Business Screen
describing the film program of the
Bethlehem Steel Company. Tabu-
lated figures on audiences achieved
are accompanied by fascinating
text on the historical background
of this well-established company
film operation. @f

.'\bo\e: Howard I. Magwood
(right) president of the Screen Di-
rectors Int'l Guild is presented with
bronze plaque by Joe Lerner as
first president of the organization
and organizing chairman. Event
took place at recent first annual
banqtiet held in New York on
January 17.

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Taking Cues from Eventful Past, a Film Helps to Open

The Equitahle's Centennial Year

"For All Time" Combines Past and Present With Adroit Visuals

Sponsor: Equitable Life Assur-
ance Society of tiic United
States
Title; For All Time. 27 min.,
color and sepia, produced by
Roger Wade Productions. Inc.
it This is the Centennial year of
the Equitable Life Assurance So-
ciety and the company plans to
make it a big year in many ways
— new policies; expansion to a big
new building in Rockefeller Cen-
ter, New York; stepped-up adver-
tising; and an information program
to increase public awareness of
Equitabie's position in its field and
in American life.

Major Project of the Year

A major project ol the Centen-
nial year is the new film. For All
Time. While E.L.A.S. is the coun-
try's third largest insurance com-
pany, and its assets place it as the
1 I Ith largest corporation in the
U.S., bigness is not Equitabie's
boast, but service, and its tradition
of having pioneered so many of
the benefits that life insurance af-
fords today.

Items: Equitable was the first
company to issue an Inconiestable
policy; it was the first company to
set up training courses in better
service for all agents; during World
War 1 when all insurance compan-
ies had clauses against paying
claims for death in military service.
Equitable paid every claim in spite
of the clause. And it was the only
company to do so.

Flashback Shows First Year

.After opening scenes showing
Equitable as it is today, the film
flashes back to 18.59. the com-
pany's first year, when Henry Hyde
hung his sign up at 98 Broadway,
New York. His company was not
the first in the field — some ."^S in-

surance companies existed at the
lime, but their service was pretty
primitive. Only the very best risks
were insurable and the restrictions
were great. No working men could
get insurance. Policies didn't cover

A Roger Wade crew focuses on
Piilshuri;li's famed Gateway Center
for a scene.

travel. And like as not. even if the
policyholder died peaceably at
home, his heirs would have a hard
time collecting.

Henry Hyde led the way to
many insurance reforms in the com-
pany's first years. Travel restric-
tions were eliminated and policies
bought in good faith were paid
immediately in good faith.
A Medium is Rediscovered . . .

As narration of the company's
history is told, drawings, cartoons,
posters, old magazines and news-
papers gathered from many sources
are used as illustrations, with the
camera moving about illuminating
the feeling of the era. Sometimes
with zooms, pans or animation,
this, one of the oldest of cinema
techniques, has been rediscovered
and made so modern that it is ex-
ceedingly striking.

f-'or .-111 I'inu' was coordinated

I cfl: pliiiiiiini; conference
on "For All Time" at
Ro!>er Wade Productions.
New York. Left is Phil
Dona^'hue, associate
producer: center, pro-
ducer Roi;er Wade and
(It ri\;hl . the film's
director Hill liucklev.

for E.L.A.S. by second vice-presi-
dent Charles R. Corcoran, with
sales promotion manager Goldie
Dietel. Its four main purposes were
to:

( 1 ) bolster the enthusiasm of
Equitable agents in their work:

(2) to show other personnel
about the accomplishments of the
company;

(3) for recruitment of new peo-
ple as agents; and

( 4 ) to generally add prestige to
Equitabie's name with the general
public.

For the producer. Roger Wade

Productions, Inc.. Phil Donoghue
produced. William Buckley di-
rected, and Gene Forrell wrote an
original score. Anne Roller, vice-
president of Wade Productions
worked in cooperation with the
E.L.A.S. Centennial year staff to
produce a thorough kit on film
utilization which will be made!:
available to all agents.

Received 10-Minute Ovation

For All Time was premiered (to
a ten-minute ovation ) at Equit-
abie's convention at Boca Raton,
Florida on January 6. jf]

As Fresh as an Dcean Breeze

This Chicago Printed String Filnn Tells Novel Gift-Wrap Story

Sponsor: Chicago Printed String

Company.
"Title: Tie-Tie Go Round. 12%

min.. color, produced by On

Film, Inc.
i^ A special impressionistic ver-
sion of a carnival, shot by Weegee.
famous New York impressionistic
photographer, sets the mood for
this delightful short film designed
to show the dozens of ways in
which Tie-Tie gift wrappings and
ribbons can be used to personalize
packages for all sorts of occasions.

Colorful baubles made of Tie-
Tie materials weave in and out all

Color picks up the ihcnie . . .

through the presentation, while
nuisic adds to the pictuie's mood,
a whimsical, stylized version of a
carousel, which a small boy ap-
proaches with a package he wants
gift-wrapped for his mother.

As the carousel revolves, dozens
of wrapping styles are shown — for
birthdays, anniversaries, births,
weddings, and a myriad of other
uses, including Christmas gift
packages.

The Pictures Tell Story . . .

Shifting, colorful scenes and ef-
fective background nuisic "tell"
most of the story, for there is a

minimum of dialogue. But none
is really needed . . . for the story
is there for everyone to see. and
too many words would only break ■
the web of whimsy which sur-
rounds it so effectively.

The film was shot in 35mm :
Eastmancolor, with direct reduc- 1
tion to I6nmi Eastman prints to

. . . and imai;er\ liolds the viewer.

maintain the vi\id hues of the
original.

Suzanne Surrey wrote the
script. Hugh Johnston directed,
Fred Leary did the set, Leonard
Hirschfield was director of photog-
raphy. Fred E. Johnston. Jr..
supervised, and Lee Raniion. man-
ager of radio-TV for Henri. Hurst i
tV: McDonald. Inc.. Chicago, was
executive producer.

Distribution Is by Modern

Distribution is being handled
through Modern Talking Picture
Service, with the primary audi-
ences being women's groups, both
adult and teenage. There also will
be 1 2' 2 and 5 minute black-and-
white versions for use on television
public service time. 9

OTHER CASE HISTORIES ARE TOLD
ON PAGES 90-91 OF THIS ISSUE

«8

BUSINESS SCREEN MAGAZINE

jiiade M S^Mille!

Top qiialily color prints helped win awards al iIk-

Venice, Edinburgh, Harrogate and Vancouver Film
Festivals for the Alcoa- sponsored motion picture
produced by On FiiAi. Inc. . . .

^€^€/i unci &eirtt(/te ht fyi/fi^niin€iin ^^int^J^ei^

processed by Color Service Co., Inc.,

in exacting Eastman Color

35mm E.K. Original Negative Processing
35mm and 16mm E.K. Interpositives, Internegatives, Release Prints

and 16mm Kodachrome Duplicates

115 WEST 45TH STREET, NEW YORK 36 • JUDSON 6-0853

9 T H ANNUAL PRODUCTION R E \' I E W

"THE TWO WHEEL HIKE" -4 Morality I'lay W all hiii)ll<iilioi)s Offers

Confeicncx-: lOny and his parenis
discuss the decision to earn his own
Iwo-wheel hike . . .

Intervention: i^randfallwr hnni;\ a
shinini; new deluxe model he wants
to i^ive to Tony . .

Discouragement: should Tony keep
Iryinf; to earn his hike or }>ive in,
accept i>randfather's gift'.'

Shiiwilow II , <( . /i(\/( of ideas t;els
into the open as iinmdjather lays
down his final ultimatum.

DhJEct Lgssdii for Security

Helping Viewers Develop Initiative, Inner Resources Is Goal
of This Useful Mutual Benefit Life Insurance Company Picture

Resolution: i;randpa hows to the
inevilahle and I'ony turns an im-
portant corner toward maturity.

Sponsor: Mutual Benefit Lite In-
surance Company.

Title: The Two Wheel Bike. 27
min.. b w. produced by Henry
Strauss Productions. Inc.

■■■ A ten-year-old boy ... a doting
grandfather . . . two indecisi\e
parents . . . from these common-
place human ingredients a motion
picture has been created that
amounts to a home-town moralit\
play with large-scale implications.
This film. The Two Wheel Bike.
constitutes part of a corporate cit-
izen program for industry and the
community which Mutual Benefit
Life Insurance Company is spon-
soring under the title of The True
.Security.

Program in Third Year

The program was inaugurated
three years ago with the develop-
ment and production by Strauss
for Mutual Benetit of a motion pic-
ture. The Time is Now which, to-
gether with a series of supervisory
training courses, was offered na-
tionally to business and industry as
a public service. Its theme, the
importance of developing individ-
ual initiative and inner resources
rather than relying on outside help.
is carried into a new dimension by
The Two Wheel Bike.

This time the audience is young
people and their parents, and the
program is co-sponsored with Mu-
tual Benetit by the United States
.lunior Chamber of Conmierce.

The story of The Two Wheel
Bike revolves around Tony, the
ten-year-old. who has entered a
magazine subscription contest, top
prize for which is a coveted two-
wheel bike. Hearing of this, his
grandfather is incensed. Why
should Tony have to work and
tight for a bike when he. the grand-
father, is not only willing but eager
to give him a fancier, more expen-
sive machine?

Poses Big Moral Problem

When Tony"s parents enter the
picture— torn between pride in
their son's self-sulticient attitude
and reluctance to hurt a loved and
respected old man — a major moral
problem is posed. How do we
best serve our children: by protect-
ing them from life's competitive
demands, or by exposing them so
they can develop spiritual tough-

ness and the immunity to easy
temptations?

True to its own philosophy. The
Two Wlieel Bike develops this di-
lemma in subtle shades designed
to provoke its audience to think,
rather than in clear-cut black and
white terms which present an ef-
fortless solution.

Grandfather Has Forgotten . . .

Grandfather, for all his obsti-
nacy and his attempts to emotion-
ally blackmail his family, is basi-
cally a kindly man who has
forgotten, in his pride and pro-
tectiveness. the very principles on
which he built his own life. Tony's
father and mother indulge in no
heavy moralizing — they act like
what they are. two bewildered peo-
ple trying to do the right thing for
their son.

The boy himself displays all the
normal reactions of a ten-year-old
caught in the painful gap between
childhood and maturity by a situ-
ation larger than himself. There
are no heroes or villains; simpl\
people struggling with themselves
and with each other to find an
ethical standard by which they can
live successfully and provide living
strength for their children.

In The Two Wheel Bike, acting
and direction, as well as character
and plot development, contribute
to delivering the moral message
with dramatic impact by translat-
ing it into valid human terms.

Essay Contest Is Tie-In

The nationwide program which
Mutual Benefit and the Jimior

Chamber of Commerce have based
on the film has as its central fea-
ture an essay contest for high-
school seniors. Divided into local,
state and national sub-sections, this
competition offers awards ranging
up to a $ 1 ,000 college scholarship,
trophies, and all-expense trips to
Washington.

Contestants view the film under
Jaycee auspices at schools or com-
munity centers. They then prepare
scripts on the need for personal
initiative and self-reliance in their
own present and future lives which
they deliver orally before judges at
various levels. Content, originality
and sincerity are the criteria in
determining winners.

The "True Security" contest
opened last October; an original ;
supply of 3,500 contest kits was i
exhausted by December I , and ad-
ditional reprints have been neces-
sary. The Jaycees estimate that by
the mid-April deadline nearly
1,200 of their chapters will have
participated in this first version of
what they hope to make an annual
project.

Local Initiative Adds Up

State and local Jaycee groups
have added initiative of their own
to the program. One state chair-
man has added a S750 scholarship
for the winner in his state. Al-
though brand-new, this activity al-
ready has vaulted into second place
among Jaycee projects in terms of
local chapter participation.

Tlie Two Wheel Bike, like its
predecessor. The Time is Now, re-
emphasizes the versatile role that
the "industrial" motion picture can
play, not only internally for train-
ing and motivation or externally
for public relatiorks and sales pro-
motion, but as a mature and valu-
able element of business and in-
dustry's growing activity in the
area of good corporate citizenship.

Thfi Picture nf Cities Service

Sponsor: Cities Service Oil Com-
pany

Title: Growing with Cities Serv-
ice. 29 min., color, produced by
L'nited States Productions. Inc.

Every big corporation needs a
good overall likeness of itself from
time to time. While there might
be a hundred pictures to be made
pinpointing the inner workings of
a company's progress in research,
production, or marketing — a good
encompassing overview of the
whole has wide applications.

Such a wide-scale look at itself

Above: home delivery oj healing
oils is an important jacei of Cities
Service winter operations.

BUSINESS S C R E ?: N M A G .\ Z I N E

can be tound in Cities Service's
handsome new film. Growing with
Citii's Scrvici'. which will be used
for shcnsinji ti> stockhcikiers, em-
ployees, public groups of m;my
kinds, ;is well as such specific audi-
ences as securit\ analysts.

It's a fjr<)» /'nj; Company . . .
11' the lilni has one major point
to make, it is that Cities Service is
big, growing, and thoroughly inte-
grated. Cities Service has grown
into the oil business in an opposite
way from the di\ersi(ication prac-
ticed by many corpi'ralions. It be-
gan diversified but in the past few
decades has concentrated its activi-
ties to become one of the world's
leading oil producers and mar-
keters— now doing a gross of $1
billion a year.

Cities Service's explorations have
taken it around the world — from
the Persian Gulf to Italy, Colom-
bia. Canada, and particularly in
our own Gulf of Mexico. Texas

.Above: liydnndu piiinpuii; ituk ul
a Cities Service well in Texas.

and Louisiana oil fields. The film
travels widely (much by helicop-
ter) but can show only tokens of
the company's 8.000 producing
uells or 6' 2 million leased acres.

Interesting Shots Noted
Interesting shots: the man-made
miniature earthquake produced by
dropping three-ton weights on
Texas prairies for geologic surveys;
the hydraulic pumps looking for all
the world like prehistoric mon-
sters.

From exploration and produc-
tion, the film goes on to describe
transportation facilities — pipelines
and new. high-speed tankers; re-
search, in the company's extensive
labs in Louisiana and New Jersey;
and, finally, the friendly man at
the pump, cleaning windshields, ftj'

Review Copies +o Subscribers
"•■ All subscribers to Business
ScRtiEN receive copies of this 9th
Annual Production Review as part
of their annual subscriptions. Extra
copies S2.00 each sent prepaid if
payment accompanies order. U'

Exterior view of the hen\is]>herii theater used for Vista-Dome projection.

^hack TnmfiiiL'iit for ViewGrs

Jam Handy Vista-Dome Shov/ Takes Audience "Inside" Scene

ARi-AOi.iTioNAKi' Nt:w devel-
opment in realistic motion
picture projection hit the recent
51st annual Auto Show in Chi-
cago — and walked off with the
lion's share of spectators for Chev-
rolet.

Vista-Dome — a system in which
the picture on the screen "sur-
rounds" the viewer with ultra-
realistic effects — provided the key
show attraction.

Takes You for "Real" Ride

A motion picture in color and
sound enabled the exhibitor to
take I 10 prospects on a thrilling
demonstration ride every five min-
utes behind the wheel of a ]'^59
Chevrolet.

As viewed by the spectators
within a fibre-glass dome theater,
the hemispherical projection
method places the audience right
in the midst of the action on the
screen. The viewer "feels" the

tunnels, the dangerous curves at
top speed and the girders of the
bridges that whip by him. A quick
run over roller-coaster inclines
and turns ends when the car pulls
to a quick stop as another "driver"
turns into the viewer's lane.

Widest of Wide-Angle Lenses

The heart of this crowd-pleaser
is a new Jam Handy-developed
visual device employing the widest
of wide angle lenses. The screen
is curved, offering a horizon of
1 80 degrees and a vertical scope
of 90 degrees. Thus, the picture
completely fills the spectator's vi-
sion. Vista-Dome was originally
a development by The Jam Handy
Organization for a better device to
simulate actual combat conditions
for military uses.

More than a year of intensive
work by optics engineers and
mathematicians made the Jam
Handy dream come true. The new

Below: "You're in the picture!" The ultra-realism of the new Vista-Dome
system projects the viewer into tiie action scenes on curved .screen.

lens has been used to develop
skills in driving vehicles, piloting
jet planes, operating tanks, sight-
ing guns and operating overhead
cranes. With the Auto Show un-
veiling, the firm is now released
from all restrictions on the system
by the government.

Open for Commercial Use
According to company spokes-
men. Vista-Dome should receive
wide commercial use in the com-
ing year. Its terrific degree of
crowd-appeal plus the economical
use of 35 mm cameras, projectors
and films should make this predic-
tion become a reality. The capac-
ity crowds that packed initial
showings at both the Chicago and
Detroit auto shows gave solid evi-

dence of its popularity.

IJ'

Top ( above ) heart of the Vista-
Dome system is a remarkable wide-
angle lens simulating vision of the
human eye. Lower scene: crowds
await chance to .\ee motion pictures
projected with new system at recent
Auto Show unveilings featuring a
five-minute Chevrolet demonstra-
ti<m drive with realistic effects.

f T H .\ X X U A L P R O D U C T I 0 X REVIEW

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WITH GIANT COLORFUL IMAGES
PROJECTED THROUGH A TRANS-
LUCENT SCREEN AND CHANGED
AT WILL BY REMOTE CONTROL
WITH THE NEW GENARCO 3,000
WATT SLIDE PROJECTOR WITH THE
ELECTRIC SLIDE CHANGER FOR 70
SLIDES. GET ILLUSTRATED
LITERATURE BY
RETURN MAIL FROM:

iimimi^i

^^yc

GENARCO INC.

97-08 SUTPHIN BLVD., JAMAICA, N. Y.

Fiqhl Against Cancer

ACS Film on Pelvic Examination
for Professional Medical Audience

Sponsor: American Cancer Society.

Title: Routine Felvic Exumimuion and Cyto-
logic Method, 13 min.. color, produced by
Audio Productions. Inc.

ik In the American Cancer Society's monu-
mental series of tilms for public showing, two
have been of particular value in preventing
loss of life from undetected cancer — Breast
Self-Examinotion, and Time and Two Women,
the latter on the detection and early treatment
of uterine cancer.

With audiences in the millions seeing these
films, the American Cancer Society has been
much aware of the need to re -emphasize to
physicians how important early detection can
be with companion lilms for professional audi-
ences only.

Routine Pelvic Examination is the profes-
sional companion film to Time and Two
Women. If reafhrms many of the facts known
to the medical profession about cancer of the
uterus: that of the annual 15.000 deaths from
this cause, eight out of ten could have been
saved — in fact, ten out of ten if detection had
been early enough.

With modern methods, cancer, even in a
microscopic state, can be detected through such
procedures as the "Pap" smear. It is of the
greatest importance that pelvic examination
always should he part of a general physical
check-up.

While some doctors may not have stressed
the importance of this examination, more and
more women will now have been psychologi-
cally prepared for it. And. with proper tact
and reassuring techniques, it will become in-
creasingly routine.

The techniques suggested come from Dr.
S. B. Gusberg. of the statT of the College of
Physicians and Surgeons, New York, who par-
ticipated in the film. His methods are illus-
trated with the use of a most remarkable rub-
ber sculpture of the pelvic region, enabling

'An Informed America
is a Strong America"

Current JUffairs Jf ilms

A Di\ ision of

Key Productions, Inc.

S27 MADISON .\\i;. NKW >'OKK 22, N. >'.

AhoNc. \ujn'rh nihhii \tidpniic nl jemaL
pelvic region (cutaway shows interior of uterus
was especially created for new Audio film fou
American Cancer Society.

Above: method of taking vaginal smear with
spatula is demonstrated via model for film's
professional viewing audience.

him to demonstrate the most effective means
of palpitation through the realistic elasticity
of the model.

Earl Pierce. Audio's producer-director of
medical films (who also wrote the script) ob-
tained the services of a medical sculptor who
is considered to be the foremost artist of his
profession — Abram Belskie, of Flower Hos-
pital— to execute the pelvic sculpture for the
film.

Routine Eelvic Examinati(m and Cytologic
Method is a medical film for professional audi-
ences only. H'

MOTION PICTURE SERVICES

EAGLE FILM LABORATORY. INC.

(Established 19=.

341 East Ohio St., Chicago 11, 111.

WHitehall 4-2295

Write or Phone for Brochure

BUSINESS SCREEN MAGAZINE

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Sound-On-Film Talking Pictures.

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Noiseless operation is the best proof of precision design, and Auricon Cameras run
so quietly that no cumbersome external sound-proof "blimp" enclosure is required!

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All Auricon Cameras are sold with a 30-day money-back Guarantee and a one-year Service Guarantee. You must be satisfied!

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Earl Pierce is the num iit iii;lil.

"Till! Viilrriiiiirijm"

l.illi Film Ini- 'loxaco's Annual Farm
I'rofrrani Ddcuniful- Hi- I -dnl Wink

Sponsor: 1 he Texas Company

Title: The Veierinaricm, 30 niin.. color, pro-
duced by Audio Productions. Inc.

^ This film, the 13th annual picture presented
by Texaco for the information and entertain-
ment of farm audiences, documents the im-
portance of the veterinarian to the nation's SI 1
billion yearly live stock industry.

Half of all our food comes from annual
products, the film states, and the professional
animal practitioner is a vital key to the good
health and productivity of the industry.

This Background in Higher Education

Seventeen colleges award D.V.M. degrees.
The film visits two of the leading schools — the
University of Pennsylvania and Cornell Uni-
versity. Here, students undertake courses not
unlike those leading to M.D. degrees. Anes-
thesia, surgery, anatomy, live stock husbandry
and such specialties as small animal care are
but a few of the broad categories which make
up the two-year pre-med and four-year profes-
sional studies of the future doctor of veterinary
medicine. Many techniques of veterinary medi-
cine, first introduced in animal practice, are
now widely used in human applications.

The Veterinarian shows typical activities of
a D.V.M. on live stock farms. One brand new
technique demonstrated is the use of an air
rifle to fire injections af antibiotics or tranquil-
lizers into cattle right in the field without re-
straining the animal and practically painlessly.

— Leads to Service on Farm or Ranch

Scenes were made for the Texaco farm film
at several locations — on the Rio Grande, where
patrols are seen watching for possibly diseased
cattle straying northward; in Illinois on a typi-
cal hog farm where cleanliness and proper
vaccination procedures keep the pigs healthy;
and Cortlandt County. New York, where skilled
vets constantly watch over dairy herds to in-
sure pure milk output.

The Veterinarian is the main attraction at
family parties traditionally held for the com-
pany's farm customers and friends each winter
and early spring all over the country. U'

E PRESENT THE 1959 ANNUAL PRODUCTION REVIEW

EDITORIAL FOREWORD

Tiiisi (i7 Pagfs of detailed listings ol
business and television tilm producers
which follow have engaged our full-time
stall of six editorial writers and research-
ers these past two months.

Countless forms (surveying every at-
tainable producer name), follow-ups by
mail and personal calls have brought to-
gether over 300 accepted returns from
producers with sullicient experience and

facilities (and confidence in their status)
to lay these essential facts on the line for
the guidance and protection of the more
than^ 10.000 executives in business, gov-
ernment, agencies and trade groups who
now look to these Annual Production
Review pages for accurate reference.

We respectfully dedicate this useful
work to the man who pays the bill and
deserves the best — the sponsor! — OHC

YOUR 1959 CALENDAR OF FILM FESTIVALS & MEETINGS

Maith 1()-1S, 1959

Third Medical Motion Picture ^V(n-k-
shop, sponsored by the Veterans .Admin-
istration and presented by The Calvin
Company. Sessions will include screen
illustrations, displays, talks by leading
medical film producers and film-users.

April 1-4, 1959

Americal Film Festival. .Slatler Hotel,
New York City. Sponsored by the Edu-
cational Film Library Association, 250
West 57th Street, New York City. Films
produced during 1957 and 1958 are eli-
gible for entry. Deadline for entries:
January 20, 1959.

April 13-16, 1959

National Convention. Department ol
Audio-Visual Instruction. National Edu-
cation .Association, Seattle, Washington.

April 28-30, 1959

8th .Annual Convention. Industrial Au-
dio-Visual .Association, Edgewater Beach
Hotel. Chicago, Illinois. Open to mem-
bers only. Guests from companies eligi-
ble for membership may apply to Mem-
bership Chairman, Harold ^V. Doller,
Minneapolis-Honeywell Regulator Co..
275.'i Fonitli ,\\e. Sonlli. Minneapolis 8.

April 29-30, 1959

7lh .Annual Columbus Film Festival, Co-
lumbus, Ohio. Screenings and Festival
Banquet at Fort Hayes Hotel. Films pro-
duced during 1956, 1957 and 1958 are
eligible for judging, if they have not
been entered in previous Columbus Fes-
tivals, Deadline for film entries: March
1, 1959. For entrv form and detailed

iiiloiin.u 1(111, contact D. F. Prugli, Film
Council of Greater Columbus, Memo-
rial Hall, 280 E. Broad St., Columl)us
15. Ohio.

May 4-8, 1959

85th Semi-.Annual Conveiuiini of the
Society of Motion Picture and Tele-
vision Engineers, Fontaincbleau Hotel,
Miami, Florida. Theme: "Films and
Television for International Communi
cations." Program Chairman, Garland
C. Misener, Capital Film Labs. Iiu..
\Vashington, D.C.

June 9-13, 1959

Sixth International .Advertising Film
Festival, Cannes, France. Sponsored
jointly by International Screen Advertis-
ing Services and International Screen
Publifity Association.

July 25-28. 1959

19th .Annual National .Audio \isual .As-
sociation Cf)nvention and Exhibit, Mor-
rison Hotel, Chicago. Illinois.

August .3-15, 1959

X'aiuouver Film Festival. Vancouver,
B.C.. Canada. Deadline for film entries:
Mav I. 1959. For entry regulations and
detailed information, contact Miss M. G.
'lalboi. executive secretary. The Van-
couver Film Festival, Hotel \'anrouver,
\'ancouver. B.C., Canada.

October 26-30, 1959

1959 National Conference of the Society
of Photographic Scientists & Engineers,
Edgewater Beach Hotel. Chicago. 111.
Cionfereiue coordinator. Ira R. Kohl-

9 T H .A \ N U .A L P E 0 D U f ' T 1 O N' REVIEW

ALPHABETICAL INDEX TO PRODUCER LISTINGS

UNITED STATES

Producers Page No.

Academy Films 143

Academy Film Productions, Iiic 127

Academy-McLarty Productions, Inc 115

Acorn Films of New England, Inc 99

Alexander Film Company 139

Allend'or Productions 143

Allen, Gordon, Schroeppel and

Redlich, Inc 127

All-Scope Pictures, Inc 143

Altschul, Gilbert, Productions, Inc 127

American Film Producers 101

American Film Services 116

Animated Productions, Inc 101

Animal ic Productions, Ltd 102

Ansel Film Studios. Inc.* 102

Atla.s Film Corporation 127

Audio Productions, Inc 102

Austin Productions, Inc 127

P.arbre, Thos. .J., Productions 139

Basori'-Longmoor, Inc 13g

Ray State Film Productions, Inc 100

Becker, Marvin, Films 142

Rovey, Martin, Films, Inc.* 101

Bransby, John, Productions, Ltd 102

Bray Studios, Inc 102

Cahill, Charles, and Associates 143

Calhoun Studios, Inc 102

Calvin Company, The 136

Campbell Films 10]

Campus F'ilm Productions, Inc 102

Canyon Films of Arizona 137

Capital Film Service 124

Caravel Films, Inc 103

Carter and Gahintin of Georgia, Inc. . . . 119

Cate & IVIc(;ione 143

Centron Corporation, Inc 134

Chartmasters 128

Chicago Film .Studios 128

Christensen-Kennedy Productions* 137

Churchill-Wexler Film Corporation .... 143

Cinecraft Productions, Inc 126

Cine'Pic Hawaii 148

Cine-Tele Productions 143

Clipper Film Productions 103

Close and Patenaude 117

Coffman Films, Inc 138

Colburn, .lohn, .Associates, Inc 128

Coleman Productions 103

Note: bold-focc listines above indicate display advertisioK
elsewhere in Ihis issue. "A.sterisk followini; listinK indicates
incomplete tlstiiiK or nn reference data furnished.

Producers Page No.

Colmes-Werrenrath Productions, Inc. . . 128

Color Illustrations, Inc 103

Commerce Pictures Corporation 120

Condor Films, Inc 136

Continental Film Productions Corp 120

Copeland, Jack L., and Associates 144

Countryman, Thomas, Film

Productions 134

Craven Film Corporation 103

Creative Arts Studio, Inc 116

De Frenes Conijiany 118

Dekko Film Productions, Inc 100

Demby Productions, Inc 103

Dephoure Studios, Inc 100

Depicto Films Corporation* 104

Discovery Productions, Inc 104

Donovan, Kevin. Films 99

Douglas Productions 128

Dowling, Pat, Pictures 144

D.P.M. Productions, Inc 104

Dramatic Presentations, Inc 119

Dudley Pictures Corporation 144

Dunn, Cal, Studios 128

Durrance, Dick, Films 139

Dynamic Films, Inc 104

Editorial Films, Inc 104

Elms, Charles, Productions, Inc 104

Empire Films Corporation 148

Empire Photosound Incorporated 135

Engel, Walter. Productions, Inc 104

Fairbanks, Jerry, Productions of

California, Inc 144

Farrell & Gage Films, Inc 105

Feil, Edward, Productions 126

Fidelity Films, Inc 144

Film Arts Productions, Inc 137

Film Associates, Inc 126

Film Graphics, Inc 105

Film Originals 140

Filmack Studios 129

Filmfax Productions 105

Fiore Films 117

Fisher, Robert, Productions 124

Flagg Films, Inc 144

Florez, Incorporated 122

Fordel Films, Inc 105

Fotovox, Inc 122

Francisco Films* 129

Frink Film Studio 122

Frontier Films, Inc 140

Funt, Allen A., Productions* 105

Galbreath Pictures. Inc 122

(Janz, William ,1., Company, Inc 105

ricneral Pictures Corporation 126

Gerald Productions. Inc 105

G & G Film Corporation 134

Glenn. Jack. Inc 105

Glover, Ozzie, Productions 144

Golden Key Productions, Inc.* 144

Golden State Film Productions 142

(Jolham Film Productions. Inc 106

Gottlieb, William P., Company 106

Graphic Films Corporation 144

(Jraphic Pictures, Inc 129

Producers

Page No

Guggenheim, Charles, and Associates,

Inc 13(1

Gulf Coast Films, Inc 13;

Gutermuth, Clarence H 12i|

Haig & Patterson, Inc 12f1

Hance. Paul, Productions, Inc 10(

Handy, Jam, Organization. Inc., The ... 12;

Hardcastle Film Associates 13(

Harris-Tuchman Productions 14f

Hartley Productions, Inc lOf

Harvey, Neil, Productions Hi

Henning & Cheadle. Inc 123

Holland-Wegman Productions 11=

Huber, Louis R., Productions lA^

Hunt, Hubbard, Productions 145.

Ideas Illustrated, Inc

Industrial Film Producers, Inc.

138

106

Industrial Motion Pictures, Inc 126'

Institute of Visual Training, Inc.

Instructional Arts, Inc

.... 106

123

International Sound Films, Inc 119|

Jamieson Film Company 138;

Jones, Dallas, Productions, Inc 129i

Kayfetz, Victor, Productions, Inc 106^

Keitz & Herndon 138

Kennedy Productions, Inc 129j

Kerbawy, Haford, & Company 123'

Kerkow, Herbert, Inc 1071

Key Productions, Inc 107'

Klaeger Film Productions, Inc 107

Knickerbocker Productions, Inc 107i

K & S Films, Inc 126l

La Brea Productions, Inc 145!

Lane, Kent, Films. Inc 120'

La Rue. Mervin W., Inc 129

Lasky Film Productions, Inc 126

Lewis & Martin Films, Inc 130.

Lodge, Arthur, Productions, Inc 107!

Love. James. Productions, Inc.* 107|

Lux-Brill Productions, Inc." 107

Marathon TV Newsreel, Inc 107

Master Motion Picture Company* lOO'

Mayer, Charles, Studios, Inc.* 127:

McConnachie. Morton, Prodns., Inc 108!

McHugh. Fenton, Productions, Inc 130'

Meagher, Joseph, Productions 145

Medical Dynamics. Inc 108

Medical Film Guild, Ltd 108'

MGM-TV, Division of Loews, Inc 145

Michener & O'Connor Studios 118

Midwest Film Studios 130

Milner-Fenwick. Inc 116

Mode-Art Pictures, Inc 118

Monumental Films & Recordings, Inc. . . 117,

Morris. Dwight, Productions 138

Motion Pictures, Inc 138

Moulin Studios, Inc.* 142

MPO Productions, Inc 108

Muller, Jordan and Herrick 108

Mundell Productions 138.

Murphy, Owen, Productions. Inc 108

(ALPHABETICAL INDEX CONTINUES ON PAGE 98)

|:OGRAPHICAL INDEX
I) PRODUCER LISTINGS

\E\v i:.\(;i, AM) i{K(;i<)\

Connecticut, Massachusetts. Vermont 99-101

MKTKOPOLITAN M:\V VOK'K

Listings begin on page 101 through page 115

MIDDLE ATLAVnc KE(iIO.\

New York State, District of Columbia, Maryland. 115-117
New Jersey. Pennsylvania. Virginia, pages 117 to. . . 118

SOUTHEASTEKX REGION

Florida. Georgia. Kentucky. Louisiana,
Tennessee 119-122

EAST CEXTKAI, I?E<;iOX

Indiana. Michigan and Metropolitan Detroit ... 1 22-124
Ohio Cities: Cincinnati. Cleveland. Dayton .... 1 26-127

METROPOLITAN CHICAGO

Listings begin on page 127 through page 134

WEST CE.XTRAL RE(;iOX

Illinois, Kansas, Minnesota, Missouri, pages. . . . 134-137
Nebraska. Wisconsin 137

SOUTHWESTERN REGION

.Arizona. Oklahoma, Texas, pages 137-139

MOUNTAIN STATES REGION

Colorado. Idaho, Montana, pages 139-140

WEST (OAST REGION

California (San Diego and

San Francisco Bay Area)

140-143

METROPOLITAN LOS ANGELES

Listings begin on page 143, through page 148

PA (IKK XORTHWEST RECilON

Oregon, Washington and Hawaii 148

BUSIXESS S< REE.X IXTERN.VTION.Vl,

Canada: listings begin on page 149 through page. . . 152
Latin-American Countries (Me.xico. South America) . 153
Europe: England, France, Germany, Scandinavia. ... 154

Spain 159; Africa 159; Australia 159

Japan 1 60; Malaya 1 60

National

Survey

of Film

Production

Resources

in the U.S

and Canada

ALPHABETICAL INDEX TO PRODUCER LISTINGS

UNITED STATES

(CONTINUED FROM PRECEDING PAGE 96)
Producers Page No.

National Educational Films, Inc 108

National Film Studios, Inc 116

National Screen Service Corp 109

Neal, Stanley, Productions, Inc.* 109

Nemeth. Ted, Studios 109

Nestigen, Don. Associates 109

Niles, Fred A., Productions, Inc 130

North American Film Corporation* 118

Norwood Studios, Inc 116

Olympus Film Productions, Inc.* 127

On Film, Inc 117

Orleans, Sam, Productions 120

Ott, John, Pictures, Inc.* VM)

i'acific Productions 142

Palmer, Alfred T., Productions 142

Palmer, W. A., Films, Inc 142

Pan-American Films 120

Paragon Pictures, Inc 130

Parthenon Pictures — Hollywood 146

Pathescope Productions 109

I'eai-son. Lloyd, Associates, Inc 109

Pelican Films, Inc 109

Pepper, Johna, Productions 140

I'.G.L. Productions — Group Ten 109

I'ictures for Business 146

Piel, David, Inc 110

Pilot Productions, Inc 130

Pocket Films 110

Premier Film and Recording Corp 137

Producers Film Studios 132

Project-0-Fex, Inc 110

Promotional Films, Inc 135

Public Information Programs 145

Q.E.D. Productions, Inc 110

Kainbow Pictures, Inc 119

Kampart Productions 110

Rarig Motion Picture Company 148

Kay, Keid H., Film Industries, Inc 135

liaydell i'rodiictidns I;i9

Reed. Roland. Productions, Inc 146

Kegan I'iliii Produclions, Inc 124

Richie, Robert Yarnall,

Productions, Inc 110

Rinaldo, Ben, Company, The 146

Rippey, Henderson, Hucknum

& Company 140

Riviera Productions 146

de Rochemont, Louis, Associates 110

Rocket Pictures, Inc 146

Rocket I. I'rederick K.. Company 147

Rolab Studios 99

Rose, H. D., & Company, Inc 110

Roy, Ross, Inc 124

Royal, Arts Film Productions 147

Rusten Film Associates 135

Ryan, George, Films, Inc 135

Sales Communication, Inc Ill

Sanford, Newton W., Productions 99

Sarra, Inc lU . 132

Note: bold-face listings iibove indicate display advertising
elsewhere in this issue. •Asterisk following listing indicates
incomplete listing or no reference data furnished.

Producers Page No.

Seminar Films, Inc Ill

Sight & Sound, Inc 116

Smith, Fletcher, Studios, Inc Ill

Smith, Warren R., Inc.* 118

Sonochrome Pictures 140

Sound Masters. Inc Ill

Southwest Film Industries, Inc 137

Star Informational Films 117

Stark-Films 117

Strauss, Henry, & Co., Inc Ill

Studio Sixteen 118

Sturgis-CIrant Productions. Inc 112

Sutherland, .John. Productions, Inc 147

Swanson, Rudy, Productions 137

Sweetman Productions 99

Tantaminint Pictures, Incorporated*. . . . 118

Techfilms Division, Parthenon 147

Telecine Film Studios, Inc 1.33

Telepix Corporation 147

Television Graphics 105

Telle. Inc 112

Texas Industrial Film Company 139

Tiesler Productions 112

Training Films, Inc 112

Transfilm Incorporated 112

Trans-Radio Productions. Inc 101

Tressel Studio 133

Trident Films, Inc 113

Tri-J Film Productions 115

TV & Motion Picture Productions,

Inc 118

Unifilms, Inc 99

United Film & Recording Studios, Inc. . . 133

United States Productions. Inc 113

Van Praag Productions 113

Vavin Inc 113

Venard Organization, The* 134

Video Films 124

Videocraft Productions 114

Visualscone, Incorporated 114

Vogue Film Productions, Inc 120

Wade. Roger, Productions, Inc 114

Walker, Gene K., Productions 142

Warner Bros. Television, Commercial &

Industrial Films, Inc 147

Washington Video Productions, Inc. ... 116

Watson Film Productions 101

Western Cine Produclions 140

Wilding Picture Produclions, Inc 133

WiDard, Frank. Produclions 120

Willard Pictures, Inc Ill

Wiiiik Films Corixiration 114

Wdllf, Raphael (;., Studios, Inc 148

Wondsel. Carlisle & Dunphy. Inc 114

Worc'ester Film Corporation 101

Wright, Norman, Productions, Inc 118

Wurtele Film Productions 119

Wyldc Studios. Inc n.">

Zweibel, Seymour. Produclions. Inc.

115

Also See Television Supplement

ii A supplemental list of specializing
producers of television commercials only
appears on pages 161-167 of this issue.

CANADA

Producers Page No.

Artray Ltd. Film Productions 149

Ashley and Crippen Ltd 150

Benoit, Real. Film Productions 1.52

Caldwell, S. W.. Ltd 150

Chetwynd Films Limited 150

Chisholm, Jack. Film Productions Ltd. . . 150

Crawley Films Limited 149

Fletcher Film Productions Limited 150

Graphic Films Limited 150

Hir.st Film Productions 149

Klenman-Davidson Productions Ltd. . . . 151

Lawrence. Robert, Productions. Ltd. . . . 151

Les Documentaries Lavoie 152

Ma.ster Film Studios Ltd 149

Meridian Films Ltd 151

Motion Picture Center Ltd 151

Omega Productions, Inc 152

Parry Films Ltd 149

Peterson Productions 151

Phillips-Gutkin & Associates Limited . . 149

Studio 7 Limited 152

Thatcher Film Productions 151

Williams and Hill Ltd 151

PRODUCTION REVIEW
INTERNATIONAL

Producers Page No.

Audiovicentro 153

Boehner-Film 157

Cambridge Film & T.V. Productions

Pty.. Ltd 159

Cathay Film Services. Ltd 160

Cine Commercial, S.A 153

Cinema & Publicite-Society Anonyme ... 156

Cinesound Productions Pty., Ltd 159

Estudios Cinematographique.s- Rosello . . 154

Estudios Moro, S.A 159

Film House Productions, Ltd 154

Forberg-Film AR 158

Halas & Batchelor Cartoon Films, Ltd. . . 154

International Motion Picture Co 160

Kinocrat Films Limited 155

Laux Studios KG 157

Les Analyses Cinematographiques 156

Les Films Pierre Remont 157

Minerva-Films AS 157

Movierecord S.A 159

Perier Producti<ins Pty., Ltd 160

Starfilm A S 157

Statens Filmsentral 158

Sudan Publicity Company, Ltd 159

Sxekon Film 158

AB Svensk Filmindustri 158

R. K. Tompkins Y Asociados S.A. de C.V. 153

\'iguie Film I'rdductions, Inc 153

World Wide Animation, Ltd 156

World Wide Pictures. Ltd 156

World Wide Television Film Services,

Ltd 156

BUSINESS SCREEN MAGAZINE

Jf rn iJL Jf n

NEW ENGLAND

Connecticut

SWEETMAN PRODUCTIONS

Wiilmit Hill Koail, Hutliel. ("(niii.
Phone: Pioneer :!-t;(;(;;i

Date of Organization: li).")7

Merrill K. Swoetman, Owner-Producer
Louis F. Sweetnian, Treasurer^
A. Ajay, .4)/ Director

Services: ProiUu-ers of indnslrial, sales and
service traininjr motion pictures and slidetilms.
teaching filnistrips. convention and trade show-
exhibits. Facilities: Studio with IGmm and
;?5mm cameras, lights, editing eiiuipnient.
animation.

RECENT PRODUCTIONS AND SPONSORS

.Motion PiCTlfKKS: Kasii Lieiiiy i Portalile Ap-
pliance Dept., (leneral Electric Co.) ; Rhjlit in
The Rinse ( E. I. du Pont de Nemours & Co.,
Inc.* : Professional Vaeninn Cleaner Salesman-
ship I Vacuum Cleaner Dept., General Electric
Co.K FlLMSTKlPS: Minerals on Parade, series
of three (self sponsored). 51'

I Torrington Co.); U)ideriiroiind Raceways, in
l)roduction (Brown Co. of P.erlin, N. H.). TV
Commercials: for Surform (Stanley Tools).

KEVIN DONOVAN FILMS

20S Treat Road, Glastonbury, Conned icut
Phone: MEdford :3-9:?.'U

Date of Organization: 1953

Branch: 15 West 44th St.. New York, N.Y.
Phone: YUkon 6-6040. John Bennewitz.
in eliarge.

Kevin Donovan, Owner

John Bennewitz, Executire Producer

James Benjamin. Writer

Harold B. Scroggy, Production Manager

Services: Motion pictures and slidetilms: pub-
lic relations, industrial and medical films.
Facilities: 16 and ."iSmm Mitchells: 16mm
Cine Special. 16mm Arriflex, Magnasync sound
equipment. Complete 16 and 35mm editing
equipment including Moviolas.

RECENT PRODUCTIONS AND SPONSORS

•MoTKi.N PUTIRKS: .1 Hole Is to I)i<i i Foote
Mineral Co.); 31,5,000 Volt Hi-Line I Ohio
Edison Co.) ; Deivline — Annual ResuppUj
(Federal Electric Corj). ) ; This is ITT Service
(International Telephone & Telegraph Corp.,
Federal Electric Corp. ) ; The H-i3 AF Rescue
Helicopter ( Kamen Aircraft Corp.); Keep
That Station, synch sound sequences and pro-
duction only I Pan American World Airways).

NEWTON W. SANFORD PRODUCTIONS

1045 Hartfoi'd Turnpike, North Haven.

Connecticut
Phone: ATwater 8-0647

Date of Organization: 1947

Newton W. Sanford, President

Services: Industrial motion pictures, TV
spots, filmstrips. Script planning and writing:
photography and direction; pacing and edit-
ing. Facilities: Studio; necessary lighting
for small work.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: DC Xeedle Bcariiu/s,
Xeedle Thrust Bearings. DC Roller Bearings

ROLAB STUDIOS
I Rolab Photo-Science Laboratories)

Walnut Tree Hill, Sandy Hook, Connecticut
Phone: GArden (Newtown) 6-2466

Date of Organization; 1928

Henry Roger, Owner-Director
E. H. Roger, Sccretarij

Services: Complete production i sound stage
with equipment), full & part productions, incl.
services to producers, motion picture consult-
ants to industrial and scientific organizations.
Specialists in scientific camera work; time-
lap.se, macro- and microscopic work, research
and engineering. Facilities: Recording and
projection rooms with remote controls, direc-
tor's and dressing rooms, lounge, carpentry
and instrument shops. Research laboratories;
iipf ical-t'lfcti'ical-phdtiigraphic etc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Yacht Races at New-
port ( Valho Prodns. Inc.); Governor Rihicoff
and Traffic (New York producer); Experi-
ments with Casters ( Bassick Co.). Slide-
films: Cavitations in Runner Blades (The
Conn. Light & Power Co. ) ; Partial Denture
Construction — new edition (J. M. Ney Co.).
Also experiments with various products, micro.
slow-motion, time-lapse for producers and ad-
vertising agencies.

UNIFILMS, INC.

74 Stage Street, Stamford. Connecticut
Phone: DAvis 4-07:!7

Date of Organization: 1949

Branch Office: 6 East 46th St.. New York
17, N.Y. Phone: YUkon 6-5720. Arline
Garson, Vice-President.

Charles E. Gallagher, President

Arline Garson, Vice-Pres.. Creative Services

Robert W. Stringer. Vice-Pres.. Senior

Director
Richard F. Maury. Senior Writer
Newton Avrutis, Senior Engineer

Services: Business films; non-theatrical and
TX productions ; college, film address, slide-
film; demonstration; simple and full documen-
tary; semi and full animation; slide motion
picture; narrative drama and screenplay.
Planning, research, script, production and
distribution control. Facilities; Permanent
staff, sound stage, all necessary studio, loca-
tion and completion equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Elect rifijing the World <>i
Tomorrow (Federal Pacific Electric Co.); .4
Head Start (Junior Achievement. Inc.); Tin
Art of Tying Beautiful Bows (Burlington In-
dustries, Inc.). TV Programs: for various
clients. TV Commercials: for Cocoa-Marsh.
Sandran, Burlington Industries. LaRosa.

Massachusetts

ACORN FILMS OF NEW ENGLAND. INC.

465 Stuart St., Boston, Mass.
Phone: Commonwealth 6-3507-8-9

Date of Organization: 1952

(LISTINe CONTINUES ON FOLLOWING PAGE)

Keys to the Effective
Use of the Film Sponsor's
Complete Buyer's Guide

LISTING STANDARDS DEFINED

This is our 9th Annual Review of the
specializing film production resources in the
U.S.. Canada and overseas for the businessman,
agency executive or government officer who
needs to know "who's best?" for the creative
development of a motion picture, slidefilm or
related audio-visual media among these
invaluable tools for idea communication.

Physically, there arc 67 pages of indices
;(nil detailed pioilucec listings which are
unicjue in the field of media reference. It
is our exclusive privilege to bring solid
jacis about some 300 companies, including
260 firms in the United States and 21 in
Canada, who are able and willing to put
their reputations, studio facilities, staff
personnel and client references squarely on
the line so that you. the film buyer, may
have safe passage in any future project.

There are nearly that number of "names"
in a single large metropolitan phone book
under "Motion Picture Producers." Months
of research and correspondence, offering
lislini^ space wiili no suings attached hut
compliance with our minimum prerequisites
for detail and references, stand behind
these impartial and truly useful pages.

Only 25 companies in all of the U.S. and
Canada are given minimum "identification"
listings, either because data was not received
in time, or (in one sinf^le instance) one
producer was unable to give references.

Recognizing the large expenditures for
filmed television commercials, additional
listing space has been given companies for
client and agency background. Other firms
(wholly specializing in this field) are given
editorial recognition in a Special TV
Supplement beginning on page 161.

While only officers and department heads
are included in each detailed listing, it is
significant to note that 1.308 key people
are identified in the 281 U.S. and Canadian
companies alone. Additional personnel in
overseas and tv firms indicate the growing
volume of skilled employment now required to
create and produce the thousands of motion
pictures, slidefilms, visual presentations
and tv commercials turned out annually by
companies listed in these Review pages. We
conservatively estimate listed companies do
90% of the total volume in the field as they
deliver ilw liesi and mo\t resulijid films! Q

9 T H ANNUAL PRODUCTION R E \' 1 K W

NEW ENGLAND: Massachusetts

ACORN FILMS: CONT'D.

Branches: 168 West 46th St., New York.
N.Y. Phone: JUdson 6-2272. Elliot
Butler, in dig. of Production.

407 Lincoln Road, Miami, Florida. Phone:
JEfferson 8-7338-9. George Contouris, in
chg. of Production.

John V. Rein, Jr., President and Sales

Manafier
Hazel Frost, Treasurer and Exec. Assistant
James Murphy, Clerk and Legal Counsel
Julian Oiansky, Cameraman in chg. of

Production
Len Spaulding, Cameraman
Walter Smith, Cameraman
Gerry Walter, Lab. and Sound Tcrlinician

Services: Specialists in motion picture film
for publicity and public relations for TV;
public relations programs serviced through
TV. Facilities: Sales offices, cutting rooms,
projection room, complete lab for negative
processing: Bell & Howell printer, reversal
processing available; full complement of 16mm
equipment, sound and silent.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Cltolesterol (Grey Phar-
maceutical Co.) ; Old Man of the Mountain
(Waterproofing Engineering Co.); Cri/stal
Making — small segment (Western Electric-
Co.) ; The Inner Belt (Boston C. of C);
Artists and Models (Boston Ad Club) ; Boston
Shopping fful) of .\'eif England ( Retail Trade
I'.oard); Rivets (Tubular Rivet & Steel Co. i .
Filmed TV Programs: Boston After Dark.
Boston Waterfront, Central Artery, CIO &
.AFL Merge, Republican Convention. Demo-
cratic Convention, Communist Hearings
(WBZ-TV Westinghouse).

BAY STATE FILM PRODUCTIONS, INC.

35 Springfield St., Agawam i Springfield i .

Massachusetts
Phone: REpublic 4-3164

Date of Organization: 1943

Branch: 80 Boylston Street, Boston, Ma.ss.

Phone: HAncock 6-8904. David Doyle,

Vice-President, in charge; Lowell Went-
worth. Account Executive.

Morton H. Read, President
David Doyle, Vice-President, Sales
Eugene Hunting, Vice-Pres., Production
Harold O. Stanton, Vice-Pres., Television
Francis N. LeTendre. Vice-Pres.,

Lahoratorij
Winifred Pettis, Treasurer
Lowell Wentworth, Account Executive
Edward R. Knowlton, Script Director

Services: 16 and 3.5mm motion pictures; in-
dustrial, scientific, public relations, sales,
training, religious, documentary; TV com-
mercials and programs; sound slidefilms;
foreign language narratives. Service avail-
able to other producers in photography, sound
recording, printing, processing, editing, scor-
ing, cutting, interlock screening, use of sound
stage. Facilities; Mitchell and Maurer cam-
eras; lighting; AC & DC portable generators;
Maurer 16mm multiple track optical record-
ing; 16mm and 17y2mm synchronous magnetic
recording; i'," synchronous magnetic record-

ing; 2 printing labs for color and B&W,
DePue and Peterson printing equipment, elec-
tronic cueing; 16mm B&W processing, posi-
tive, negative, reversal; screening room; inter-
lock equipment; cutting rooms; Moviola;
sound readers; animation department; art
department; carpenter shop; set designing;
complete music library; .3,000 sq. ft. sound
stage; permanent staff of 23 technicians, art
and script specialists.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Ski Tracks to Vermont
(Vermont Development Comm.); The Ray-
bestos Way (Raybestos Div., Raybestos Man-
hattan, Inc. ) ; Progress Report (Lear, Inc.) ;
The Story of Copper Tube (Anaconda Co.) ;
Report (International Business Machines);
Plan for Prosperity ( Edison Electric Insti-
tute) ; Tliree Flags for Friendship ( Simple.x
Time Recorder Co.) ; The Giant Step Foru-ard
I Datamatic Div., Minneapolis-Honeywell Reg-
ulator Co.); Progress Report #7 (Yankee
Atomic Electric Co.) ; Show Window of the
East (Eastern States Exposition 1958) ; Plato
#3 & J,. Parade (Sylvania Electric Products,
Inc.); House of the Future (Plastics Div.,
Monsanto Chemical Co.) ; Report #i (Mass.
Institute of Technology); Resources at your
Service ( General Electric Co. ) ; Pioneers in
Precision (Morse Twist Drill Machine Co.) ;
People, Power and Trees ( The Electric Cos.
of the Conn. Valley) ; Classified Report (Elec-
tric Boat Div., General Dynamics Corp.);
Parade ( Sylvania Electric Products, Inc. ) .
Slidefilms; Shell Moulding Techniques (Plas-
tics Div., Monsanto Chemical Co.). TV Com-
mercials: for Lestoil, Ready Mop, Hartford
Electric Light Co., Conn. Milk Producers
Assoc, H. B. Smith, Conn. State Park and
Forest Comm., lona Mfg. Co., Coleco Toy
Products, Girls Clubs of America. Hartford
National Bank, Yale Genton Clothes. Hutton
Chemical Co., First Federal Bank of Orlando,
Fla., Westfield Mfg. Co.

DEKKO FILM PRODUCTIONS, INC.

126 Dartmouth Street, liuston Hi, Mass.
Phone: KEnmore 6-2511

Date of Organization: 1946

Joseph Rothberg, President
George E. Serries, Sales Manager
Charles Rockwell, Production Manager
Paul Rockwell, Unit Manager
Marie Pierce, Editor
Plynn E. Williams, Art Director
Margaret E. Smith, Office Manager
Al. E. Petruccelli, Chief Electrician
Clifford Philbrick, Asst. Electrician
Elvin Carini, Production Assistant
Marvin Rothberg, Production Assistant

Services: 16 and 35mm production and sound
slidefilms. Complete services available to out-
side industrial producers. Facilities: 2 com-
plete sound stages, screening rooms, narration,
editing rooms with 16mm and 35mni Moviolas,
animation and art dept.; 10-position custom
mixing console; magnetic and optical record-
ers, interlock dubbers; 2 music libraries.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Leukenua, Pherphanazine
(Schering Corp.); Student Government
(Westinghouse Broadcasting Co.") ; Foreign
Policy, Inflation (Davidson & Co.); T-5S
Engine (General Electric Co.); United Fund
of Greater Boston (United Community Ser-

vice) ; Our Sun in Action (Harvard Univei-
sity). Slidefilms: Researching Tomorrows
Polymers, Researching Tomorrows Paper
Coatings, Researching Tomorrows Paints,
1959 Vingl Paint Promotion (Dewey & Almy
Chemical); Xew Developments in Eyewear
(Universal Optical Co.) ; Herald Traveler
(James Thomas Chirurg Co. ) ; MSPCC Story
( Mass. Society for the Prevention of Cruelty
to Children i ; Space Age Salesman, Sell Those
Prospects ( Wirthmore Feeds. Inc.). TV COM-
MERCIALS: for Slumberland, Motor Zoom
(Gabriel Stern Agcy.) ; Starring the Editors
(Lloyd Advg. Agcy.) ; National Library Week
(Boston Public Library) ; 9| Down, New Coat
(Simmonds Upholstery Co.) ; Squires Arling-
ton Bacon and Sausage, Barbecue Grill, Brown
& Serve, Map Promotion (Hoag & Provandie,
Inc.) ; Jiffey Sew. Ironwear Hosiery (Jerome
O'Leary Advg. Agcy. ) ; Record Shop Hop,
Sealy News Reporter ) Tarler & Skinner) ;
Command Performance (Westinghouse Broad-
casting Co.) ; Vogue Dolls (James Thomas
Chirurg Co.) ; Kasanof's Rye Bread (Silton
Bros. Callawav).

DEPHOURE STUDIOS, INC.

782 Commonwealth Ave., Boston 15, Mass.
Phone BEacon 2-5722

Date of Organization ; 1935
Date of Incorporation: 1956

Joseph Dephoure, President & Treasurer
Milton L. Levy. Vice-President
David F. Dowling, Director. Industrial
Sales

Services : Complete film production, 16mm and
35mm. Industrial, documentary, business,
pulilic relations and training films; slides,
slidefilms and TV commercials; TV Kinescop-
ing; processing; black and white and color
printing. FACILITIES: 35mm and 16mm sound
and silent cameras ; sound stage with studio
and portable lighting equipment; Houston
special processor; synchronous magnetic and
optical recorders; crane dolly and tracks;
B&H-Peterson printer with fader; projection
room; 16mm and 35mm projectors; optical-
magnetic sync JAN projector; Oxberry anima-
tion stand; 3 editing rooms; art dept.; hot
press printing; music library ; script writing.

RECENT PRODUCTIONS AND SPONSORS

MOTION Pictures: The Store Salesman, Polar-
oid 4 X .5 Adapter (Polaroid Corp.) ; This Is
School (Newton Public Schools) ; Personality
Studij Interview (U.S. Veterans Administra-
tion) ; Production Planning, The Story of
Del-Pcro Mondon (Cryovac Co.); Football
Highlights of 1!)5S (Dartmouth College).
Slidefilm: Come Up-To-Date (American
Standard Co.). TV Commercials; for Barco-
lene ( Silton Bros., Calloway Assoc. ) ; Nar-
ragansett Beer (Cunningham & Walsh);
Lestoil (Adell Chemical Co.); Andy Boy
Brocolli, Homemakers Beans (O'Brien Advg.).

MASTER MOTION PICTURE COMPANY

50 Piedmont Street, Boston 16, Mass.
Phone: HAncock 6-13592

Rampart Productions

19 Heechcroft Street, lioslon, Mass.
Phone: STadium 2-5373

Arnold Mende, Executive Producer

(See complete listing under New York Cityi

100

BUSINESS SCREEN M A G .-X Z I N E

TRANS-RADIO PRODUCTIONS, INC.

683 Boylston Street, Boston Ifi. Mass.
Phone: COpIey 7-5760

Date of Organization: 1'J17
Date of Incorporation: 1951

Louis F. Lindauer, Pres., Prod. Supvr.
Oscar H. Cheses, Treas., Sales Manage}-
Donald S. Herman, Asst. Prod. Supvr.
C. Kdward Spinney, Art Director
Giinther PfafT, Laboratorij Service.'^

Servicks: Producers of motion pictures and
sound slidefilms for industry, government and
education: radio and TV commercials. Edito-
rial and animation services for industrial
photographic departments. Facilitiks: Com-
plete production facilities: :<5mm and 16mm
cameras; sprocket. M" magnetic tape, disc
and optical recorders: .'?5mm Moviola: 16mm
interlock projection: lighting equipment:
screening room: recording room: art and ani-
mation: editorial department: kinescopes and
complete 16nim laboratory facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pr'tiires: Greater Boston (Commit-
tee for Better Mass.); Senator Kennedy
Speaks for Governor Harriman (New York
AFL-CIO) ; Various Dental films (Astra Phar-
maceutical Products*. Slidefilms: Mutual
Investment Funds (Vance Sanders Co.);
Board Presentation (American Standard Co.).
TV Commercials: for First National Bank
of Boston, Cott Beverages, Narragansett Beer,
VValeeco Candy, Kyanize Paint, Epilepsy In-
formation Center of Boston.

Other MASSACHUSETTS Cities

MARTIN BOVEY FILMS, INC.

115 High Street, Chelmsford, Mass.
Phone: GLenview 2-9755 (Lowell Exch.)

WATSON FILM PRODUCTIONS

23 Chestnut Hill Knad, Hnldeii. Mass.
Phone: VA 9-3422

Date of Organization: 1956

James L. Watson, Proprietor

Services: Complete production of motion pic-
tures and slidefilms for industry, education,
television. Separate scriptwriting and consul-
tation service. Facilities: Camera, Bolex;
editing rooms with Bell & Howell hot splicer;
magnetic and optical sound readers : Color-
Tran portable lighting e(|uipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Career for Life (Wor-
cester City Hospital Nurses Assoc.) ; From
Roufih to Ready (Heald Machine Co.) ; Game
for All Ages (Mass. Bowling Assoc.) : ~.5f/;
Anniversary (Wyman Gordon Co.). Slide-
films: Hands that Help the Hands (Worcester
Golden Rule ) .

WORCESTER FILM CORPORATION

131 Central Street, Worcester 8, Mass.
Phone: PL 6-1203

Date of Organization: 1918

Weld Morgan, President

Linwood Erskine, .Jr., Vice-President &

Secretary
Floyd A. Ramsdell, Treasurer i£- Gen. Mgr.
Carleton E. Bearse, Sales Manager

Services: Production of motion pictures.

I'^ACILITIES: Kinini camerjis both motion pic-
ture and still; 35mm still 3-D and motion pic-
ture cameras; GMC truck used to generate
own electricity; complete crew including script
writers, animation men, cameramen, directors,
and all editing equipment.

RECENT PRODUCTIONS AND SPONSORS

.MoTiiiN l'itrrui;s: Tin I'ric< of Kggs i.Iones
& Lamson Machine Co. i ; Hands of the Giants
(Wyman Gordon Co.) ; Certificate of Registry
( Holstein-Friesian Assoc.) ; Broaching for
Production & Profit (LaPointe Machine Tool
Co.) ; Modern Continuous Bar & Rod Mill
'Morgan Construction Co.).

NEW ENGLAND: Vermont

CAMPBELL FILMS

Academy Ave.. Sa.xtons l;iver. Vermont
Phone: 3604 (Cont'd, above)

Date of Organization : 1947

Robert M. Campbell, Executive Producer
Fred J. Brown, Production Manager
Warren T. Johnson, Sales & Producer

Services: Public relations, industrial, docu-
mentary, sales training and educational motion
picture production in color. Slidefilms. Facil-
ities: Cameras, lighting, sound equipment for
location and studio production. Animation
stand. Editing rooms and recording studio
with three channel magnetic mixing. Westrex
Editor. Bell & Howell J. C. printer. 16mm
interlock screening.

RECENT PRODUCTIONS AND SPONSORS

Motion Pk:tukes: IMirtniouth College Case —
1958 (Dartmouth College); Profile of A Uni-
versity (The University of N. H.) ; The Per-
kins Story, TV version (The Perkins School
for the Blind) ; Jimmy Golden. It's Up To
You (The Grand Union Co.).

Af O

ji» C2

*f ri

METROPOLITAN NEW Y ,0 R 10

Acorn Films of New England

168 West 4Gth St., New Yoi-k. X.Y.
Phone: JUdson 6-2272

Elliot Butler, in charge of Production

(See complete listing under Boston, Mass.)

Alexander Film Co.

500 Fifth Avenue, x\ew York 36, New York
Phone : LOngacre 5-1350

Maxine Cooper, Res. Vice-President
Kenneth Allen Silver, Alexander Interna-
tional

(See complete listing under Colorado")

Allend'or Productions

60 West 46th Street, New York 36, N. Y.
Phone: Circle 5-0770

J. L. Siegal, Executive Vice-President
Benjamin S. Greenberg, Media Director

(See complete listing under Los Angeles area)

AMERICAN FILM PRODUCERS

1600 Broadway, New York 11). X.Y.
Phone: PLaza 7-5915

Date of Organization: 1946

Robert Gross, Executive Producer
Lawrence A. Glesnes, Executive Producer
Sheldon Abromowitz, Production Control
Madeline Stolz, Office Manager

SERVICES: Motion pictures, 16mm and 35mm
color and black and white: and slidefilms.
Specialties: industrials, sales, public relations,
television, education, training, medicals, doc-
umentary and merchandising. Facilities:
Complete 16mm and 35mm camera, lighting
and sound production equipment; three cut-
ting rooms, screening room, shooting stage;
special effects ; animation : storyboard per-
sonnel, script writers,

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Minesweeping Explosive

Cutters, IFR Enroute & Terminal Procedures
(U. S. Navy) : Letter to a Xurse (U. S. Army
Nurse Corps); Rescue Breathing (Lewis and
Marguerite Herman). TV Commercials: for
Progresso Food Products, Stella D'Oro Food
Products (Carlo Vinti Advg.); Esse Stand-
ard Oil Co., National Biscuit Co., Bulova
Watch Co., Standard Oil Co. of N.J., Liggett
& Myers Co., The Mennen Co. (McCann-Erick-
son. Inc.); Pharmaco, Inc. (Doherty, Clifford,
Steers & Shenfield, Inc.) : Continental Wax
Co. (Product Services, Inc.).

ANIMATED PRODUCTIONS, INC.

1600 Broadway, New York 19, N.Y.
Phone: COlumbus 5-2942

Date of Organization: 1949

Al Stahl, President

Gerald Pick, Sales Representative

Richard L. Bonime, Assistant Director

Services: Specialists in combination live-ac-
tion, stop motion industrial film production;
animated film commercials: optical trick
photography; living storyboards for film sur-
vey and pre-production use. Originators of
3-dimentional cut-out animation: designers of
"one shot" live and animated sales, training
and conventional motion pictures. Facilitif.s:
Complete production, live action studio with
specially designed automatic Zoom Motion;
35mm and 16mm cameras: Oxberry animation
stands and Oxberry optical printer: special
effects and editorial facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: House for the Bride ( U. S.
Steel Corp.) ; Fedders Air Conditioning (Fed-
ders, Quigan Corp.) ; AT Loves L.T.L. (A.sso-
ciated Transport ) ; At Home vith Bissel
(Bissel Carpet Sweepers); Electronic Devel-
opments (Sylvania Electric Co.). TV Commer-
cials: for Norelco Shavers (C. J. LaRoche
& Co.); Fiberglas Filters, Owens Corning
( McCann-Erickson ) : Heide Candy Co. ; Fri-
gidaire ( Kudner Agency ) ; Roosevelt Raceway
(Franklin Browne Adv. Agcy.).

9TH ANNUAL PRODUCTION REVIEW

101

METROPOLITAN NEW YORK:

ANiMATIC PRODUCTIONS, LTD.

15 West 46th Street, New York 36. N.Y.
Phone: JUdson 2-2160

Date of Organization: 1949

Branch: 43 West 61st Street, New York,
New York

Tasker G. Lowndes, President

Reese Patterson, Vice-President & Creative

Director
David E. Weller, Account Executive
Leonard B. Elliott, Account Executive
Francis Lee, Director of Animation
Donald Punchatz, Art Director
Donald Pengelly. Art Director
Leon Perer, Director of Pliotograplnj
Terry Colasacco, Production Coordinator

Services: Specialists in creation of sound
slidefilms, filmographs, limited animated mov-
ies and TV commercials. F.\c.lLITIES : Art de-
partment, technical animation, cutting, edit-
ing and projection rooms; two animation
stands; 3.5mm and 16mm inotion picture cam-
eras. .>-:liII cameras.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Rx For Safety (Schering Corp) ;
The Test of Good Ta.^te (Coca-Cola Co.);
Tlie Oil Heat Dealer (Fueloil & Oil Heat
Magazine): A Touch of Geniiis (American
Gas Assoc); Something Wonderfid Is About
to Happen ( Simplicity Patterns Co., Inc. ) ;
Speaking of Money (W. A. Taylor & Co.,
Inc.) ; Million Dollar Bahij (Noxzema Chemi-
cal Co.); Action Man (Scripto, Inc.); Back-
(jrovnd for Action (Cooke-Waite Laborato-
ries) ; Selecting the Correct Fouudafiou
Garments (.1. C. Penney & Co.). Widescreen
AND FiLMSTRiPS: for The Texas Co., Lever
Bros., General Foods Corp., The Borden Co.,
American Radiator & Sanitary Standard
Corp., The Butterick Co., The Lithographic
Technical Foundation, Railway Express
Agency, International Business Machines, Inc..
Metropolitan Life Insurance Co., Reader's
Digest Assoc. Filmographs and TV Commer-
cials: r.O.P. Secret (Street & Smith Publica-
tions); Fruit-Of-The Loom, Inc., Esquire
Socks Div. ; A Journey For Miss James (Na-
tional Secretaries Assoc.) ; Tide (Procter &
Gamble Co.); Betty Crocker (General Mills,
Inc.) ; Ipana, Ban (^ Bristol-Myers) ; Mission
Orange, Cott ( Mi.ssi(m of California, Inc.) ;
Nytol Sleeping Tablets (Block Drug Co.);
Mott's Apple Sauce (Duffy-Mott, Inc.) ; Salada
Shrimp (Salada-ShirrifF-Horsey, Inc.); Du-
plexiii (Whitehall Laboratories).

ANSEL FILM STUDIOS, INC.

45 West 45th St., New York, N.Y.
Phone : Circle 7-0049

See Advertising Pages for Helpful Data

'A Producers whose advertisements appear on
other pages of this Annual Review Issue carry
this special designation (*) over listing text.
Refer to the convenient "Index to Advertisers"
on the last page of this issue for page number.
The "Blue Chips" of film production advertise
regularly in the pages of BUSINESS SCREEN.

AUDIO PRODUCTIONS, INC.

Film Center Building

630 Ninth Avenue, New Y'ork 36, N.Y.

Phone: PLaza 7-0760

Date of Organization: 1938

Frank K. Speidell, President
Herman Roessle, Vice-President
Peter .1. Mooney. Secretary & Treasurer
Sheldon Nemeyer, Sales Manager

PRODUCER-DIRECTORS

L. S. Bennetts H. E. Mandell

Alexander Gansell Earl Peirce

Harold R. Lipman Edwin Scharf

Services: Motion pictures only, all commercial
categories. Specialties: public relations, sales
promotion, merchandising, training, medical,
technical and educational motion pictures.
Facilities: Both silent and sound studios; six
cameras and lighting equipment; mobile units
for location work with tape recorders; per-
manent staff in all departments, writing, direc-
tion, editing, animated drawing and optical:
16 & 35mm projection room; two optical
printers; editing equipment; zoom stand for
trick work; machine shop; extensive film and
music library cleared for television.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Atomic Power at Ship-
pingport ( Westinghouse Electric Corp.); The
Dew Line Story (Western Electric Co.) ; Stay
in School and Graduate, Technical Films, con-
tinuing series (U.S. Navy); Veterinarian
(The Texas Co.); Culdoscopic Technique
(Schering Corp.) ; Metropolis in Motion. (Port
of New York Authority) ; Fitness for Leader-
■'iliip (The Gillette Co.) ; Danger! . . . Water!
(Ethyl Corp.); Medical Research Reactor
(Atomic Energy Commission); Technical
Series (American Machine & Foundry Co.);
Routijie Pelvic Examination ( American Cancer
Society ) ; Technical Series i American Bosch
Arma Corp.); TV Commercials: for N. W.
Ayer & Son, Inc.; Benton & Bowles, Inc.;
Dancer-Fitzgerald-Sample, Inc.; Doherty, Clif-
ford, Steers & Shenfield; Kenyon & Eckhardt.
Inc.; Weightman, Inc.; McKim Advg.. Inc.;
Young & Rubicam. Inc.; McCann-Erickson,
Inc., and others.

JOHN BRANSBY PRODUCTIONS, LTD.

1860 Broadway, New York 2:5. X.Y.
Phone: JUdson 6-2600

Date of Organization : 1936

John Bransby, President & Exec. Producer
John Campbell, Vice-Pres., Chg. of

Production
Mae Reynolds. Treasurer
Lee Stenstrom, Secretary
Michael A. Carlo, Director of Photography
David M. Jacobson, Chief Editor
Robert Whittaker, Sales Manager

Services: Production of industrial, travel,
sales and training films: 16mm or 35mm, col(n-
or black and white. Facilities: Location
equipment for photography and sound. Full
e(iuipment for industi-ial and location lighting.
Animation photogi-aphy. complete film editing
service.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: \iagara Power Project,
St. Lawrence Power Project, series II (New
York State Power Authority) ; Asphalt Paves
tlie Way, revised (Standard Oil Co., N.J.).

Filmed TV Programs: Beyond the ValleyA
Highway Holidays, series of 13 travel films-
(Esso Standard Oil Co.); Caronia World
Cruise (Cunard Steamship Co. ).

BRAY STUDIOS, INC.

729 Seventh Avenue, New Y'ork 19, N.Y'.
Phone: Circle 5-4582

Date of Organization: 1911

J. R. Bray, President '

P. A. Bray, Vice-Pres. & General Mar.
M. Bray, Treasurer
Max Fleischer, Director of Animation
B. D. Hess. Di.-itrihiition Manager

Services: Production and distribution of
health and general educational subjects, indus-
trial, sales and job training motion pictures;
technical and cartoon animation; television
films; foreign language translations. Facili-
ties: Studio equipment for all types of motion
pictures; slidefilms in sound and color; ani-
mation department; production crews, anima-
tion artists, script writers and library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Contemporary Mahogany
(Mahogany Assoc, Inc.) ; Gas Meter Funda- '
mentals ( Sprague Meter Co.) ; Teamwork for
a Controlled Environment (U.S. Air Force);
AX TRC 27, Employment; AN /GRC U,\
Theory of Operation; AN GRC 55, Field In-
stallation (U.S. Marine Corps) ; TV Synchro- i
nizing Circuits, High Frequency Amplification, '
Switching, Vapor Compression Distillation, i
two films (U.S. Navy). '■

CALHOUN STUDIOS, INC.

266 East 78th Street. New York 21. N.Y.
Phone: LEhigh 5-2120-1-2

Date of Organization: 1930

Branch Office: 417 Southern Bldg., Wash-
ington 5, D.C. P. Bateman Ennis, Rep-
resentative.

Brian Calhoun, President
Paul A. Goldschmidt, Vice-President
Dee Ruber, Secretary-Treasurer
Fred Carley, Production Director
Charles Gennell, Sales Manager

Services: Industrial, educational motion pic-
tures; TV series and commercials; slidefilm
productions. Facilities : Large studio, 35' x
70' sound stage (air conditioned), 16 & 35mm
cameras, projection room, cutting rooms, com-
pletely equipped sound control room with 1,4"
Ampex tape recorder, 16mm Magnasync tape
& 16mm Maurer film recorder. Fearless Dolly,
MR boom, all lighting equipment. Fully
equipped still department.

RECENT PRODUCTIONS AND SPONSORS

Motion Picti^kes: Ifc Sair It Hap/Kn, Two
Weeks If By Air (United Aircraft Corp.);
Salmon All Summer (World Outdoors); A
Billion Dollar Idea (Travelers Insurance) ;
Andre-Malic Macliines (Lord Baltimore
Press).

CAMPUS FILM PRODUCTIONS, INC.

11 East 53rd Street, New York 22, N.Y'.
Phone : PLaza 3-3280

Date of Organization: 19.3 1

Nat Campus, President

Jules Krater, Executive Producer

John Zane, Executive Producer

Don Gundrey, Production Manager

Edward P. Hughes, Photography

Sylvia Gordon, Distribution Coordinator

102

BUSINESS SCREEN M A C .\ Z I N E

SEKVU'KS: Mi)ti(iii pic-turt's and sHilflilnis fcir
business, }joveriimont and social ajiencies; also
various film services separately: inchuliiijr
translations, sound tracks; editinp and finisli-
inp service foi' company photoRraphed lilnis;
(list rilnit ion service. F.\ciLnii:s : t'omplete
studio, on-location equipment and creative
i staff.

RECENT PRODUCTIONS AND SPONSORS

MorloN riciruis: IiiiiKuiiirs nf I'lHuidciiloxix
( I'fizer I aboratories, division of ('has. Pfizer
& Co.. Inc. I : hiti-stiiial Rnioidirdini Infections.

I Dinuiniics (if /'//nf/()ci//().s-/.s- — foreign adapta-
tion in Spanish. French. Gernian (Pfizer In-
ternational. Inc.); h'iiiiipwoit <& Riiildiitg
Maiiitoiancc (Southern Railway S>'Stem') ;
Tiller Tank (The Preload Co.): Rectal Pro-
lapse (Dr. Robert TurelH. Slidkfilms: Qual-
ity Throiiqh Research (Benjamin Moore &

i Co.'*. TV Commercials: for Shering Corp.

I fEdward Gottlieb & Assoc. Ltd.1 .

CARAVEL FILMS. INC.

20 West Kiid Avenue. New York 2:".. X.Y.
Phone: Circle 7-fillO
Date of Organization: 1921
David I. Pincus. President and Triasiirer
Calhoun McKean. Vice-Pres., Chnriie TV
F. B. MacLeary. Vice-President
Thelma L. Allen. Vice-President
Claire V. Barton, S'-cretarij
Mauri Goldberg. Production Mniiaiicr
David Kreeger, Studio Manager
.Tack S. Semple. Head. Animation Dept.
Lawrence Kreeger, Fditina ytnnaoer
Charles Moore, Manager. Still Photograplnj
Svlvester Priestley. Head. Construction
Dept.

Skrvic?;s: Sales, dealer and vocational train-
ing motion pictures: public relations, personnel
relations, educational, religious films; tele-
vision commercitils; slidefilms. transparencies,
stage presentations, field surveys, documen-
taries. F\Cli.lTIES: Motion picture stages at
20 West End Avenue. Complete facilities;
slidefilm studio: editing and screening rooms,
art. animation and optical effects department.
26.000 square feet of production space.

RECENT PRODUCTIONS AND SPONSORS

Motion PirTt'RKS: 2.''-7.S Sprinp Dpalrr Meet-
ing; l!l.','.i Marketinfi Film ( Socony Mobil Oil
Co., Inc.) : Canadian Ten (Calvert Distillers
Company): A Duna'nic Prociram to Increase
Mill- Consumption (American Can Company 'i :
Training Films for Bureau of Aeronautics
(Xavy Department). TV Commerci.\LS: White
Rose Tea (Anderson & Cairn i : .Johnson &
•Johnson ( N. W. Aver); Anacin. Fleishmann's
Margarine. Heet. Preparation H (Ted Bates
& Company i : DuPont, General Electric. Hit
Parade. New York Times, Pittsburgh Plate
Glass, Schaefer Beer, Trig Deodorant, U. S.
Steel, Vick Chemical ( BBD&O ) ■ '^.allantine
Ale & Beer, Camels. Winston (Wm. Estv &
Co.) : Griffin (Geyer Advertising) ; Exquisite
Form Bras (Grey Advertising) ; Filter Tip
Tareyton ( Lawrence Gumbinner Advertis-
ing): Brvlcreem. RCA Whirlpool. Silvikrin,
Wilson's Bacon (Kenyon & Eckhardt ) : Treas-
urv Dept.. Savings Bond Div. ( MeCann-Erick-
son I ; Revlon ( Emil Mogul & Co.): Hudnut's
"New Faces." Maidenform, Scrabble for -Jrs.
(Norman. Craig & Kummel i ; Banarin, Seru-
tan, Williams Instant Lather ( Parkson Adver-
tising!; Sunsweet Prune Juice (Sullivan,
Stauffer. Colwell & Bayles) ; Sylvania (J.

CARAVEL FILMS: CONT'D.

Walter J'honipsou ) ; Kevlon i Warwick & Leg-
ler) ; HulTerin. tleneral Electric, Gulf. Reming-
ton Shaver, Royal Typewi'iter ( Young &
Kubieam).

Carter and Galantin of New York, Inc.

."i.") West l:;ili SIreel. New York 11. X.Y.
Phone: CHelsea ;i-:W77

Ed Bolduc, Sales Representative

(See complete listing under Georgia area)

Christensen-Kennedy Productions

437 Fifth .Avenue. New York K), New York
Paul Blaufox, Ea.st Coast Office
(See complete listing under Omaha, Nebraska )

CLIPPER FILM PRODUCTIONS

ltl(i(i l:")th Sti-eet, Brooklyn 4, New York
Phono: PR 8-(;:?4i)

Date of Organization: 19.57

.Jules Zuch, Promot ional Director
Bernard Zuch, Chief Cameraman
Harriet Cooper, Secretary-Treasurer

Services: Motion pictures for industry, TV
commercials, conventions, training programs,
sales presentations and other business type
films. F.'VCILITIES: Limited production facili-
ties: all others leased.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Holiday Inn Story
(Holiday Inn Motel Corp.); From These
Grapes (Chateau Martin Wine Co.) ; For You
The Consumer (Consumers Union); The
Whole Town's Talking (Sylvania Electric
Products) ; Here Is C. J. (The Corry James-
town Corp. ) .

COLEMAN PRODUCTIONS

75 West 45th Street, New Ycuk .".(i. N.Y.
Phone: Circle 5-9080

Date of Organization: 1935

Harry L. Coleman, President

John Peterson, Director of Photoijrnph ij

William Moeller, Editor

J. Brown, Sound

Millard Lampell, Scripts

G. K. David, Sales Coordinator

Services: Complete production of 16mm and
.'J5mm motion pictures from script to final
print for industry, medical, travel and tele-
vision use. Facilities : Small studio available
with lights, props, cameras, sound equipment,
cutting I'oonis and sci'ee))ing i-oom.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Continent Of The Sun.
Wings To Italy. All In A Lifetime (Pan Amer-
ican World Airways ) ; Your Social Security
Fund (Distillery Workers) ; Tlic Bcrkcy Story
(Berkev Photo Service).

■K-

Colmes-Werrenrath Productions, Inc.

52 Vanderbilt .Avenue. New York. N.Y.
Phone: MUrray Hill ;5-(i977

Rod Gibson, Manager

(See complete listing under Chicago area i

These Exclusive Review Reports Are
a Copyrighted Business Screen Feature

11. vr CJiM^^ rn

NEW YORK

COLOR ILLUSTRATIONS, INC.

4 East 48th Street, New York 17, N.Y.
Phone: MUrray Hill 8-2460

Date of Organization: 1937

Victor H. Sandak, President

Josef C. Stei-n, Vice-Pres., Prod. Suprv.

H. J. Sandak, Secretary-Treasurer

Services: Sales conventions, sound slidefilms;
Vue Graph and card presentations; Fine Arts
film iirogram; training programs. FACILITIES:
.Art and photographic studios; b&w and color
processing laboratories.

RECENT PRODUCTIONS AND SPONSORS

Sl.[l)i;i'll.MS ; I'.h'i.s I'.rauch Sales Conference
(National Biscuit Co.j ; The Telephone Hour
(N. W. Ayer & Son, Inc.); The Acoustical
Spec (Armstrong Cork Co. ). Sales CONVEN-
TION : 50th Annual Management Conference
(Quality Bakers of America); 26th Annual
100% Club Meeting (International Business
Machines Corp.). Visual Production: The
S. C. I. Story (Sales Communications. Inc.).

CRAVEN FILM CORPORATION

330 East 56th Street, New York 22, N.Y.
Phone: MUrray Hill 8-1585

Date of Organization: 1950

Thomas Craven, President

Harvey C. McClintock, Vice-President

Charles Adams, Vice-President

Marvin Barouch, Comptroller

D. William Robinson, Production Manager

Morton E. Epstein, Supervising Editor

Services: Motion pictures for government,
industry, religion, and education; live-action
and animated TV commercials; live progi-ams
for meetings and conventions; filmed .series
shows for television. Facilities: Air condi-
tioned sound stage with complete auxilliary
facilities: camera, sound, lighting and anima-
tion eciuiinnent; editing and projection rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Fire Control Harmoniza-
tion (U.S. Air Force) ; Music of the Americas
(Pan-American Union) ; The Shah of Iran
Visits the U.S. (U.S. Information Agency.
IMS); The Lslamic Center Opens (U.S. In-
formation Agency. IBS). VISUAL Presenta-
tion: National Flag Day Ceremonial at Wash-
ington, D.C. (The Elks National Committee).
TV Commercials: for .Almond Joy Candy.
Schaefer Beer. General Mills, Westinghouse,
Doans Pills, Necchi Sewing Machines, U. S.
Steel Corp., Brand Names Foundation, Arrid.

DEMBY PRODUCTIONS, INC.

1 West 58th Street, Hotel Plaza, New York,

N. Y.
Phone: PLaza 9-2495

Date of Organization: 1949

Emanuel H. Demby, President
Betty Jeffries, Vice-President
Alexander Marshack, Special Projects
llsa Demby, Researcli
Paul Falkenberg, Editor

Services: Associated with Motivation Re-
search Reports conducting studies with 3000

(LISTING CONTINUES ON FOLLOWING PA

9 T H .ANNUAL PRODUCTION REVIEW

103

METROPOLITAN NEW YORK:

DEMBY PRODUCTIONS: CONT'D.

families to determine effectiveness of film in
producing audience response. Complete pro-
duction and script services. Facilities:
Complete 16mm and 35mm equipment; edit-
ing, research staff, script writers.

RECENT PRODUCTIONS AND SPONSORS

Motion I'ICTURES: Contact Lenses and You
^Contact Lens Specialists. Inc.) ; The Job's
the Thing (Leo Brody, Management Consult-
ant") ; Songs of Yesterday, syndicated for local
sponsors. Theatrical Motion Picture: In-
visible Avenger (Republic Pictures, Inc.).
Slidefilms: Pay Television ( Selectivision,
Inc. I ; Educational Television (Steuben Elec-
tronics, Inc.).

DEPICTO FILMS CORPORATION

254 West 54th Street, New York 19. N.Y.
Phone : COlumbus 5-7620

DISCOVERY PRODUCTIONS,

45 West 45th St., New York .36
Phone: JUdson 2-1840

INC.

Date of Incorporation : 1954

David Epstein, President

James Blake Cahoon. Vice-President

Paul Lenihan, Vice-President

SERVK'Ey: Writing and production of motion
pictures and slidefilms. Facilities: sound
stage, fully equipped for 16mm, 35mm mo-
tion picture production; animation stand;
mobile unit for location work; cutting rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Geared for Comfort
(Rodney Metals, Inc.) ; FUN-dementah of
Bowling (American Machine & Foundry) ;
Fun Goes to Work; That Greece May Live;
Skin of the Earth (Greek Relief Fund).

D.P.M. PRODUCTIONS, INC.

62 West 45th Street, New York :i(;, N.Y.
Phone : MUrray Hill 2-0040

Date of Organization : 1946

Maurice T. Groen, Pres. & Exec. Producer
Ronald T. Groen, Vice-Pres., in chg. of Prod.

Services : Industrial, public relations, trans-
portation, travel, nature studies, wildlife, con-
servation, outdoor life, boating, golf, fishing,
hunting, sales promotion and horticultural mo-
tion pictures; TV shorts and commercials;
color stock shots. FACILITIES: Production
adiliations for location shooting in New York.
Los Angeles, Sweden, Austria, South Africa
and Malaya; worldwide coverage.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Chateaux and Castles
Around Paris (French Government) ; Glimpses
of Denmark (Danish Government) ; The
Charm of Sweden (Swedish Government) ;
Having a Wonderful Time (Swedish American
Line) ; Florida, Fishing Unlimited. 25 other
fishing and hunting subjects (Carling (Con-
servation ("lub I .

Kevin Donovan Films

15 West 44th Street. New York, N.Y.
Phone : YUkon 6-6049

John Bennewitz, in charge

(See complete listing under New Kiiglaiui)

DYNAMIC FILMS, INC.

Executive (Offices: 405 Park Avenue, New

York 22, N.Y.
Studios: 112 West 89th St., New York 24,

N.Y.
Phone: PLaza 1-7447

Date of Organization : 1946

Nathan Zucker, President

Lee R. Bobker, Executive Vice-President

Lester S. Becker, Vice-President

Sol S. Feuerman, Director, Medical Division

Gerald Carrus, Comptroller

Mina Brownstone, Director of Promotion

and Public Relations
Irving Oshman, Editorial Supervisor
James Townsend. Director Technical

Services
Seymour Weissman, Director Creative

Services
J. J. Fitzstephens. Director Creative

Services

Services: Producers and distributors of all
audio-visual materials including films, film-
strips, sound slidefilms, tape and easel pre-
sentations for industry, public relations, sales
training, employee relations and specialized
visual aids. Also theatrical features and short
subjects, television programming, special for-
eign language versions, foreign film production,
etc. Facilities: Sound stages, recording and
dubbing studios, editing facilities for all 16-
mm and .''.omm audio-visual production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: This is the Answer (Grey-
Rock Div., Raybestos-Manhattan) ; The Grand
Tour. Alash-a J,Sth State (Pan-American World
Airways^ ; .500 Mile Challenge (General Pe-
troleum Corpi ; The Miracle Fabric (American
Viscose); Behind the Scenes at India)iapolis
195S (Monroe Auto Equipment Co.); Xcu-
Chapter. Psychiatric Xuising (Smith Kline
& French Laboratories) ; A Ma-n to Know
(American Banking Assoc.) ; Man Who Didn't
Walk (William S. Merrell); in.5S Victory
Circles (Perfect Circle Corp.) ; Hypertension
(Merck. Sharpe & Dohme) ; You're It (Girl
Scouts of America); Nnrtli American Xeigli-
boi-s (Broadcasting & Film Comm. ) ; Reach
for Tomorrow ( Nat'l Society For Crippled
Children & Adults) ; Tomorrow's Citizens f En-
campment for Citizenship) ; Proud Cities
I Housing & Home Finance Agency) ; Atom &
the Navy (U.S. Navy).

EDITORIAL FILMS, INC.

10 East 40th Street. New York 16. N.Y.
Phone: MUrray Hill 6-3773

Date of Organization: September. 1952

Babette J. Doniger, President

Services ; Production services from research
and creative work to technical production.
Specialists in public relations, promotional,
sales training films. Promotional campaigns
and distribution arrangements for films. Fa-
cilities: Offices contain editing and projec-
tion rooms. I Listing cont'd, right above)

VS"this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
peal's in other pages of this 9th .Annual Pro-
duction Review issue.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Eleanor Roosevelt, Her Life
in Pictures, Corigress on Better Living
(McCall's Magazine) ; Send Off (Evaporated
Milk Assoc.) ; Tips on Entertaining Graciously
(Tea Council of U.S.A., Inc.) ; Holiday in
Greece (American Express Co.).

Edward Productions, Ltd.

465 West 51st Street, New York, New York
Phone: JUdson 2-8181

(See complete listing under Montreal, Quebec)

CHARLES ELMS PRODUCTIONS, INC.

25 Vanderbilt Avenue, New York 17. N. Y.
Phone: MUrray Hill 6-8877

163 Highland Ave., No. Tarrytown, N. Y.
Phone: MEdford 1-3363

Date of Incorporation : 1952

Charles D. Elms, President

Charles D. Elms, Jr., Vice-President

Ruth M. Elms, Secretary, Treasurer

Services: Producer of 16mm & 35mm motion
pictures; 70mm "Bonel" (wide screen profes-
sional and commercial presentations); slide
motion; sound slidefilms; slide presentations;
training manuals and charts. Facilities:
Studio and technical laboratory, mobile cam-
era and lighting units, "Bonel" camera.

RECENT PRODUCTIONS AND SPONSORS

Motio.N Pictures: Neu- Customers, Humpty
Diimpty, Lore That Job (Philip Morris) ;
Packaging (Crown Cork & Seal Co.). Slide-
films: You and Your Customer, Production
Planning and Control. Accounts Receivable — •
Retail (International Business Machines
Corp. 1 ; Let the Customer Buy (Philip Mor-
ris) ; Luron — The Traffic Stopper (Glen Raven
Mills).

WALTER ENGEL PRODUCTIONS, INC.

20 West 47th Street, New York :!6. N.Y.
Phone: JUdson 2-3170

Date of Organization : 1937

Walter Engel, President

Robert L. Marx, Vice-President

Joseph T. Williams. E.rcc. Head of Camera

and Editi)ig Dept.
Lorraine Knight, Production Coordinator

and Casting Supervisor

Services: Industrial, documentary, education-
al, sales training & TV commercials, motion
picture productions: limited and full anima-
tion, 16mm & 35mm. Facilities: Complete
studio facilities. Location film & sound unit.
Animation and editing departments. Single
and double sound recording. All self-contained
operations.

RECENT PRODUCTIONS AND SPONSORS

Mo'lloN Pictures: Opi ration IHij Cliange,
Good Kid Cornelius (California Oil Co.);
Pepsi Cola Introduction (Pepsi Cola); Hit
Parade Announcers (Hit Parade). TV Com-
mercials: for Batter Whipped Bread (Sun-
beam Bread).

Jerry Fairbanks Productions

6 East Goth Street, New York, New York
Phones: REgent 4-1582, SUsquehanna
7-5400

George Bookasta, Representative

( See complete listing under Los Angeles area)

101

BUSINESS SCREEN MAGAZINE

FARRELL & GAGE FILMS. INC.

213 Kast astli Strt'fl, New York Ki. \.Y.
Phone: MUrray Hill 3-8358

Date of Organization: 1951

Matt P'arreil. Prrsident & General Manager

G. Lillian Farrell, Secretary

William MiAleer, Vice-President & Director

of Vhotoiiraphy
•Joseph F'aro, Production Manager
Carlos Orta, Film Editor

8ERVICK.S: Produetion and distribution of sound
motion pictures and sound slidefilrns for Inisi-
ness and industry. Facilities: Complete-Himm
and 3r)mni motion picture and slidelilm pro-
duction in black and white and color, including
sound studio, magnetic film recording, editing
services, script, foreiirn lanfruapre, art work.
animation.

RECENT PRODUCTIONS AND SPONSORS

MoTUiN I'ui'fRKS: .1 Sew Era in Plastics,
Midtic<ilor Manic i Hercules Powder Co.) ;
Anitlow I American Machine & Foundry Co.) ;
Steam Catapult Maintenance (U.S. Navy) :
Something for Tnworrow (U.S. Dept. of
Health. Education & Welfare) : Impact! (Pan-
handle Eastern Pipe Line Co.).

FILMFAX PRODUCTIONS

10 East 43rd Street, New York 17, X. Y.
Phones: MUrray Hill 7-7758
White Plains 0-3118

Studio and Laboratory: Station Plaza, Bed-
ford Hills, N. Y. Sewell Booth, in cliarge.

Heni-y Clay Gip.son, President

Eloise Walker, V ice-President and Secretary

Erna Fitch, Scripts

John Lencicki, Ai-t Director

Services : Educational filmstrips and indus-
trial slidefilms, color, black and white, silent,
sound; color slides. A subsidiary. Teaching
Aids Distribution Center, distributes spon-
sored materials to schools and churches. FA-
CILITIES: Specialized equipment for filmstrip
production, 35mm standard Bell & Howell ani-
mation stand for filmstrips, special custom
built equipment for Kodachrome duplication.

RECENT PRODUCTIONS AND SPONSORS

Filmstrips: Tlie Race for Space. 8 others
I New Y'ork Times ) ; Tlie Chronicles of Ameri-
ca, series of 15 I Yale University Press) ; The
Lifeline of America (Grocery Mfrs. of Ameri-
ca) ; Money at Work in the Steel Industry
(American Iron and Steel Institute): Paper
Service in School Cafeterias ( Paper Cup and
Container Institute ) ; Maps and Hon- to Use
Them, series of 10 ( Museum E.xtension Serv-
ice and American Geographical Society ) ;
Four Steps to Profitable Food Sales (Empire
Sales Training. Inc.).

•5f

FILM GRAPHICS INC.

369 Lexington Ave., New York 17.

NY.

Phone: MUrray Hill 6-5255

Date of Incorporation: 1946

Lee Blair, President

Bernie Rubin, Director

Donald Towsley, Director of Animation

Sidney Greenhaus, Production Manager

Tal Schultz, Chief Editor

FILM GRAPHICS: CONT'D.

Roger Rothstein, Charge of Studio
Howard Linkhoff, Sales Representative

Services : Complete motion picture produc-
tion, 25mm and 16mm; live action and special
effects; i-ecently expanded animation and edi-
torial services. Facilities: 50' x 100' studio;
two 35mm B. N. C. Mitchell cameras; com-
plete sound recording facilities; 35mni Mitchell
rear screen projector; animation and film edi-
torial departments: 4 animation stands; opti-
cal facilities; 50 permanent production
employees.

RECENT PRODUCTIONS AND SPONSORS

Motion Picitkks: Ai-rilaii Talks Back (Chem-
strand Corp.); Refining Precious Metals (In-
ternational Nickel Co.. Inc.) ; Classified Train-
ing F'ilms for U.S. Navy and U.S. Army
Signal Corps.

Filmack Studios

630 Ninth Avenue, New York 36, N.Y.
Phone; PLaza 7-0000

Donald Mack. Manager

(See complete ILsting under Chicago area)

Fiore Films

Room 1103, 332 West 52nd St.,
New York, N.Y.

William Kohler, Executive in charge

(See complete listing under New Jersey area)

FORDEL FILMS, INC.

1079 Nelson Avenue, New York 52, N.Y'.
Phone : WYandotte 2-5000

Date of Organization: 1941

Clifford F. Potts, Pres. & Exec. Producer
Enid Borde, Secretary-Treasurer
Charles R. Hunt, Director of Sales
James Logan, Production Manager
William V. Martin. Comptroller
Reginald McMahon, Editorial Supervisor
Ted Lowry, Animation Director
John L. Bird, Jr., Account Executive
W. Edward Downton, Account Executive
Stevan de F. Larner, Account Executive
Dennis Gunst, Research

Services: Public relations; sales promotion;
training: educational; scientific and medical
motion pictures and slidefilms; TV shorts and
commercials; complete responsibility, includ-
ing planning, production & printing; special-
ists in color, live and animated. Facilities:
Sound stage; complete cameras, lights, and
sound equipment for studio and location pro-
duction; animation stand; art department;
cutting rooms; recording rooms; 16mm mag-
netic and optical interlock screening facilities:
color printing department: carpenter shop;
machine shop; mobile units.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Ahrays Good Ships (New-
port News Shipbuilding & Dry Dock Co.) ;
Endodontics ( L'.S. Navy i ; Our County (Amei--
ican Cyanamid Co.) ; Stclaziue — A Xeir Anti-
Psychotic Agent (Smith Kline & French Lab-
oratories) ; Vesprin in Surgery (E. R. Squibb
&Sons).

ALLEN A. FUNT PRODUCTIONS

White Gates, Croton-on-Hudson, N.Y.
Phone; CRoton 1-8847

l*-4f CJIM-^ C3

NEW YORK

•se-

WILLIAM J. GANZ COMPANY, INC.

(A Division of the Institute of
Visual Training, Inc.)

40 East 49th Street, New York 17, N.Y.
Phone: ELdorado .5-1443

Date of Organization : 1919

William J. Ganz, President
Herbert R. Dietz, Production Manager
Vincent J. Capuzzi, Distribution Manager
Jane Page, Comptroller

Services: Producer and distributor of 16 and
35mm motion pictures, filmstrips, sound slide-
films, visual presentations for education, ad-
vertising and television. Production from
script to screen. Motion pictures 16 and 35-
mm. b&w and color. Slidefilms — 35mm b&w
and color. Films for public relations, indus-
trial, television, documentary, travel, educa-
tional, scientific, merchandising, and orienta-
tion, animation. Sound recording, editing and
re-editing films, minute movies. Distribution
for all films and TV commercials. Facilities;
Studio equipment; creative staff, development
of story ideas and merchandising campaigns,
editing room fully ecpiipped for film and tape.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Teaching Johnny to Swim,
It's Your Story. Red Cross— U. S. Steel Hour
(American Red Cross^ ; A Useful Look Ahead
(Nation's Business) ; The Children of Now
(Save the Children Federation).

GERALD PRODUCTIONS, INC.

421 West 54th St., New York 19, N. Y.
Phone: PLaza 7-2125

Date of Organization: 1955

Gerald Auerbach, Exec. Producer
William V. Adams, V. P.. Sales
Hampus Morner, Director, International

Dii:
Diana Paul, Asst. Producer
Stuart Grant, Suprv. Editor
Jaroslaw Monostyrsky, Creative Director

Services: Motion picture production (live,
animation i for theatre, television, public re-
lations and industry. Facilities: Production
facilities include editing, sound, two stages,
recording, projection theatre.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: 1958 Campaign film (Na-
tional Association for Mental Health i ; 1958
Campaign film i Muscular Dystrophy Associ-
ation); Banners Over Valley Forge (Boy
Scouts of America); TELEVISION FILMS: 42
productions for National Broadcasting Co.;
7 productions for American Broadcasting Co.

JACK GLENN, INC.

207 East 37th Street, New York 16, N.Y.
Phone : OXford 7-0121

Date of Incorporation ; 1953

Jack Glenn, President

Jonas Lenktaitis, Manager of Sales

Bernice Trefman, Art Director

Services: Production, w^riting, direction and
(LISTING CONTINUES ON FOLLOV^'INS PAGE)

fl T H ANNUAL PRODUCTION REVIEW

105

METROPOLITAN NEW YORK:

JACK GLENN: CONT'D.

editing of special-purpose and entertainment
motion pictures; commercials and slidefilms:
specializing in the institutional business film;
films for p.r., promotion, orientation, educ,
designed with either fiction or documentary
format. A corporation of services contracting
separately for script-writing and or directing.
Contract or sub-contract. Facilities: Wall,
Bell & Howell, Mitchell cameras; lighting'
sound equipment; studios and scenic shops;
projection and cutting rooms in New York
City and in Irvington-On-Hudson, Westchester
County, N.Y.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Home of the Braves ( lO-SS
version. 3-reel television feature National
Council of Y.M.C.A.). Slidefilm : The Small
Community YMCA ( Nat'l Council, YMCA ) .
Scripts: Paris Herald; Gaetano Atkins. TV
Commercials: YMCA; Ballo-Ballo Company.

GOTHAM FILM PRODUCTIONS, (NC.

11 Ea.st 44th Street, New York 17, N.Y.
Phone: MUrray Hill 2-44.50

Date of Organization: 19.54

Seymour Zweibel, Preside)/!, Executire,

Praducer
Susan Wayne, Vice-President . Pmdiieer

Services: Sound slidefilms.

(See complete data under Seymour Zweibel
Productions, Inc. listing, this section)

WILLIAM P. GOTTLIEB COMPANY

202 East 44th Street, New York 17, N. Y.
Phone: OXford 7-4995

Date of Organization : 1949

William P. Gottlieb, President

Walter E. Schaap, Production Manager

,Iohn G. Finkbiner, Assf. Production

Maiiajier
Paul Hodge, .1// Director
Maureen King, Otjice Manacier

Services: Creation and production of sound
slidefilms and filmstrips. Specialists in edu-
cational and institutional work, sales promo-
tion, personnel training, business-sponsored
filmstrips for school distribution. Counsel on
all phases of audio-visual presentations. Writ-
ing and production of illustrated booklets.
Facilities: Research and script writing staff;
art department; photo studio; recoi-ding and
project ion (Hiuipmciit.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Snperrisorn Prolilons in the of-
fice. Set #2 ( McGraw-Hill and National Office
Management Assoc.) ; Beer — The Hi;/ Boost
for Supers (Container Corp. of America):
The Refraction of Light (Bell Telephone Lab-
oratories and Physical Science Study Commit-
tee) ; Ceramic Tile Exteriors (Tile Council
of America) ; The Iowa Tests of Basic SIcills
(Houghton MitHin Co.) ; Guarding Our Funds
(Textile Workers Union of America) ; The
Most Useful Hand-Tool in the World (Plie-
rench Corp. of America) ; The Amazing Tan-
talum. Capacitor (International Telephone &
Telegi-aph ) ; Solution or Dissolution (Visual
Insurance Presentations ).

Halas & Batchelor Cartoon Films, Ltd.

c <i Louis de Pvochemont Associates, Inc.
380 Madison Avenue, New York 17, New-
York
Phone; OXford 7-0:350

(See complete listing in International Section i

PAUL HANCE PRODUCTIONS. INC.

1776 Broadway, New York 19, N. Y.
Phone: Circle 5-2424

Date of Organization: 1939

Roy Moriarty, President & Treasurer
Maxwell Hamilton, Vice-President
Nymah Keyes, Secretary
Dermid Maclean, Sales Director

Services: Research, writing and all photo-
graphic phases of motion picture production
by permanent technical staff. Facilities:
Complete camera, sound and lighting equip-
ment for all types of field photography. Still
photo studio, art department and 16mm and
35mm animation facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Nature of Glass (Corn-
ing Glass Works ) ; Titan Reports, Nike Zeus
Reports ( Bell Telephone Laboratories) ; Radar
Report (Sperry Gyroscope Co.) ; Williams for
Senator (Democratic Party).

•H-

The Jam Handy Organization, Inc.

1775 Broadway, New York 19, New York
Phone: .JUd.son 2-4060

Herman Goelz, in charge

Complete office facilities and projection room
with service staff for Eastern clients

(See complete listing under Detroit area)

HARTLEY PRODUCTIONS, INC.

339 East 48th Street, New York 17. N. Y.
Phone: ELdorado 5-7762

Date of Organization : 1940

Irving Hartley, President

Elda Hartley, Secretary-Treasurer

.Jean Brooks, Vice-Presidoit, in charge of

Distribution
\Vm. F. Bryant, Jr. Executive Producer
James P.. Gahan, Director-Writer

Services: Specialty is writing and producing
sponsored public service films for television
and distribution to TV stations throughout
the United States and Alaska through Hartley
Film Distributors, Inc. Facilities: Studio A,
street level, drive-in loading dock: Studio B,
permanent kitchen set. Equipped with 16mm
Mitchell camera, 16mm Mitchell blimp, 16mm
& 35mm Arrifle.x cameras. Fearless dollies.
Mole Richardson boom (with perambulatiu' ) .
6 channel mixing console with full equaliza-
tion. 17'2mm & t4" magnetic recording and
dubbing, Rangertone and F^aii'child pic sync.
16nim and 35mm optical recording, Kimm and
35mm interlock i)rojection. Comi)lete lighting
equipment. Two completely equipped editing
rooms and screening room.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Pattern of Safetii (Mon-
santo Chemical Co.); IBM Teamwork in Ac-

tion (IBM World Trade Corp.); Let's Have
A Luau ( N. W. Ayer & Son, Inc. ) ; In Everi,
Man's Heart (Pan American World Airways) :-
St. Croix, V. I. (V. 1. Chamber of Commerce).'

(

INDUSTRIAL FILM PRODUCERS, INC.

624 Madison Avenue, New York '-2. N. Y.
Phone: ELdorado 5-5677

Date of Organization: 1957

William Alley, President .

Jack Lane, Executive Vice-President \

Elise R. Alley, Secretary
R. Siodmak, Production Coordinator

Services; Sales training, sales promotion and
public relations motion pictures and slidefilms;
slides, artwork, visual aids of all types. Facil-i
ITIES; Complete production facilities; script
department, art department, slide department,
lotting I'liiim.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; The Unimog in Action,'
There's Nothing Like the Unimog (Curtis.s-i
Wright) ; It Takes Two to Win (Electron Tube
Div., Radio Corp. of America). Slidefilms;
The Deep Dark Secret of that Good Strong '
Flavor. A Review of the Coffee Business (The,
Borden Co.) ; Increase Your Sales Power (Con-
goleum-Nairn ) ; Safe Transportation ( Ralf ;
Shockey) ; Three-Way Every Day (Colgate-
Palmolive) ; 195S Sales Meeting (McGregor- •
Doniger, Inc.) ; New Concept of Gasoline ;
Progress (Ethyl Corp.); America's Horrible]
Hangover (Art Directors' Club). Visual Aids |
Programs: for Anthracite Information Bu- !
reau; BBD&O; Ted Bates ft Co.; Dromsdarv; j
Minute Maid; Dancer-Fitzgerald-Sample; i
Ogilvy-Benson-Mather: RCA Electron Tube |
Div.; Cannon Mills; Union Bag-Camp Psper; |
Select Magazines. Inc. TV COMMERCIALS: for |
Pepsodent. |
I

INSTITUTE OF VISUAL TRAINING, INC. j

40 East 49th Street, New York 17. N. Y.
Phone: ELdorado 5-1443 '

Date of Incorporation: 1944

(See complete data under Willi<(m .1. Gaiiz •
Company, Inc. listing, this section) i

VICTOR KAYFETZ PRODUCTIONS, INC.

1780 Broadway, New York 19, N.Y.
Studio: 415 West 5.5th St., New York 19,

N. Y.
Phone: Circle 5-4830

Date of Organization; 1947

Branch Ofiices ; Bear Films Div., Victor
Kayfetz Productions, Inc., 1780 Broad-
way, New York 19, N. Y. Frank Bear.
1200 Westfall Road, Rochester 18, N. Y.
Phones: Hillside 5-0883. GReenfield
3-3000, ext. 534. Don Lyon.

Victor Kayfetz, President, Exec. Producer
Seymour Posner, Assistant to the Producer
Abe Blashko. Animation Director
Leo Levko, Mech. Product io)i Superri.'<or
Sylvia Gerson, Golden Snowball TV Plan
P.ertil Carlson, Engineer & Equipment

Designer
Irene Siegel, Production Assistant
Donald .Armstrong, Production As.iistant
Celeste lannazzo. Production Assistant

Services: Motion picture jiroduction, combin-
ing live cinematography, animation. < Cont'd.'

106

BUSINESS SCREEN M.A.GAZINE

Facilitiks: UUiini and ;i5mni LHiiiipnifiU I'nr
live shootiii}?: .'5r>mni Eclair Camerette, B&H
70 #2DR, 10mm Camerette. Studio Hats, back-
grounds, table tops, machine shop and car-
pentry facilities. Slidefilm and 2 x 2 slide
production cameras. For animation shooting;
35nini Model L DeHrie and Kimm Cine Special
both completely adapted for animation. Ani-
mation stand ( IGmm and ;i5mm > with com-
pound table. Complete art and animation de-
partment. Kimm and iionini sound Moviohis.
iiSmm interlock and Kimm projectors in booth
of screening room. Complete accessory equip-
ment; tripods, high hat, dolly^ Igcation light-
ing equipment, cables, two station wagons,
cargo trailer.

RECENT PRODUCTIONS AND SPONSORS

Motion I'K'THRES; Tin- I'oircr of I'aijcr I p. 11.
Ghitfelter Co. i ; Matpietisni. Current Flow.
Principles of Hiidraidics, Miiitanj Pipeline
Sjiiftems (Corps of Engineers, U. S. Army);
Sliip'x Belles at Mysfic (National Assoc, of
Engine & Boat Mfrs. Inc.) ; Parakeets are
Prize Performers (R. T. French Co.); Safe
Home. Diaper Ra^sli (Chesebrough-Pond's i ;
Lonrdes Shrine TV Xewsreel ( Amer. Comm.
for Lourdes). TV Commercials: for CopFal,
Mejoral, Cafenol i Winthrop Products Div.,
Sterling Drugs); Slip-it (Slip-it Products
Corp.): 1958 Fund Drive (United Fund of
Boston); Trim (Cornell Drug Corp.).

HERBERT KERKOW, INC.

480 Le.xington Avenue, .New York 17. N. Y.
Phone: Y'Ukon (;-42(;i3

Date of Organization: li)37
Date of Incorporation: 194()

Herbert Kerkow, President and Treasurer
Rosemond Kerkow, Secretary

Services: Production from original research
to finished tilm; for public rehitions, education-
al, training, industrial, documentary, sales
training and sales presentation films. F.^CILI-
TIES: Sound stage, set building department,
projection room, sound recording and re-re-
cording; editing and animation facilities;
four cameras t Bell & Howell and Eclair Cam-
erette. :>-'5nini ; Maureraiid .\rriflex. Kimm. i

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Progress Report M; Prog-
ress Report 45; The Xike-Herciiles Story; In-
troduction to Nike-Hercules, revision (Bell
Telephone Laboi-atories, Inc.) ; Contract Ne-
gotiation Techniques (U. S. Air Force) ; Pat-
terns in Mathematics, Number Fields, Irra-
tional Numbers. Sentences and Solution Sets.
The Concept of Function (McGraw-Hill Text
Films I.

45-

KEY PRODUCTIONS, INC.

527 Madison Avenue, New Y'ork 22, X. Y.
Phone: ELdorado 5-2180

Date of Incorporation: 1948

James D. Kantor, President
William M. Kahn, Vice-President
James E. Patrick, Secretary

Services: Specializing producers of motion
pictures and filmstrips for sponsorship by com-
mercial organizations, such as newspapers,
lianks and insurance comj)anies.

RECENT PRODUCTIONS AND SPONSORS

Slidefil.ms : Yiiiir Xeu-spaper Team i The
National Newspaper Promotion Assoc). FlLM-

STRirs: "Current Affairs" series (1958-1959)
including these titles: Outer Space — The New
Frontier, France Today, China Under Com-
munixm. The Newspaper in a Changing Amer-
ica, Making Democracy IForA', Alaska — Twen-
tieth Centur)/ Frontier, A Divided Germany.
Sponsors include 48 newspapers in the United
States and Canada among which are the New
York Journal American, Chicago Tribune,
Houston Chronicle, Toronto Star. Dallas Times
Herald, Dayton .lournal Herald, I'Morida Times
Union, etc.

KLAEGER FILM PRODUCTIONS, INC.

l(i»)(l IJroadway. .\fu ^■o^k I'.i. X. ")'.
Phone: JU 2-5730

Date of Organization: 1957

Robert H. Klaeger, President
John J. Fenton, Vice-President

Services: Permanent staff in all phases of
motion picture production: production, cam-
era, scenic design, editori;il and animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Untitled films for Lueite
Auto Finish (E. I. Du Pont i ; National Dis-
tillers (Lennen & Newell) ; Prestone (William
Esty & Co.). TV Commercials for Filmed
Television Shows: Wide, Wide World (Gen-
eral Motors — MacManus, John & Adams ) ;
Navy Log i U. S. Rubber— Fletcher D. Rich-
ards); Steve Allen Sliou' (Greyhound — Grey
Advg.). TV Commercials: for Dondril (Bry-
an Houston) ; Anacin (Ted Bates & Co., Inc.) ;
E. I. Du Pont (BBD&Oi ; Thom McAn (Doyle,
Dane & Bernbach); Camels, Ballantine Beer,
Winston Cigarettes, Prsstone, V.'-seline (Wil-
liam Esty & Co.); Ideal Toys, Good House-
keeping, U.C.A. Victor, Benrus Watches, West-
inghouse, Mennen, Greyhound ( Grey Advg. i ;
U. S. Rubber, Koylon, American Machine and
Foundry, Keds (Fletcher D. Richards); Sa-
varin. Imperial Margerine, Nebs', Clairol,
Pepsodent, Swiss Watch Makers ( Foote, Cone
& Belding); Vel, Newport Cigarettes, Muriel
Coronellas, Stokely-Van Camp (Lennen &
Newell); General Electric, Heinz ( Maxon
Agcy. ) ; Westinghouse, Vaseline Hair Tonic,
B. F. Goodrich i McCann-Erickson ) ; Pontiac.
Scotch Gard, Cadillac, Saran Wrap ( Mac-
Manus. John & Adams i .

KNICKERBOCKER PRODUCTIONS, INC.

KiOO Broadway. New York 19. X. Y.
Phone: Circle 5-6710

Date of Organization: 1947

Howard A. Lesser, President

Frank Beckwith, Vice-President, in Charge

of Production
Thomas S. Dignan, Vice-President
Renzo Olivieri, Vice-President
Anne Serra, Secretary
Joseph Dushock, Editorial Chief
Byron Rabbitt, Art and Animation

Services: Production from original research
to finished film. Specialty : documentary,
training and public relations motion pictures
and slidefilms. Facilities: Production equip-
ment, editing, animation and slidefilm depart-
ments.

RECENT PRODUCTIONS AND SPONSORS

.Motion Pictures: Fury of fiie Winds ( Betlile-
heni Steel Co.); Fuel Element Story (U.S.

l«.ilf dl

NEW

Information Agency) ; Functions of Modern
Management (American Management Assoc.) ;
A Traffic Study ( 195 Broadway Corp. i ; Guard
of the Sky, The Norad Story (U.S. Air Force;.

ARTHUR LODGE PRODUCTIONS, INC.

21 We.-L IGth Street, .New York, .\. Y.
Phone: JUdson 2-5477

Date of Organization: 1953

Arthur J. Lodge, Jr., President

Services: Motion pictures for public relations,
education; film documentaries; TV newsfilm.
Facilities: Offices, cutting rooms, library,
cameras.

RECENT PRODUCTIONS AND SPONSORS

T\' Films: Industry on Parade. 52 films (Na-
tional Assn. of Mfrs.); Newsfilms, 12 films
(American Iron & Steel Institute) ; Documen-
taries, 4 films (Aircraft Industries Assoc);
Newsfilms, 6 films (Phillips Petroleum Co.).
Pilot film for Science Series. CLOSED CIRCUIT
TV Programs: for Chemtron Corp., etc.

JAMES LOVE PRODUCTIONS, INC.

115 West 45th Street, New York :'.(!, X.Y.
Phone: JUdson 2-4633

LUX-BRILL PRODUCTIONS, INC.

1733 Broadway, New York 19, .N'.Y.
Phone: PLaza 7-1540

MARATHON TV NEWSREEL, INC.

10 East 49th Street, New Y'ork 17, X. Y.
Phone: MUrray Hill 8-6043

Date of Incorporation : 1948

Branch : Marathon News, 73 Delamere Road,
London, W.5, England. Maurice Ford, in
charge. Marathon Newsreel, 117 bis Rue
Ordener, Paris 18, France. Jean Magny,
in cliarge.

Konstantin Kaiser, Pres. & Exec. Producer
Kenneth Baldwin, Vice-President &

Supervisor of Production
Charles Van Bergen, Director of News &

Special Events
Jean Hauck, Director of Administration
Cindy Karp, Distribution & Traffc Manager

Services: Newsfilm for indu.stry, public in-
formation films, worldwide news service, com-
pany newsreels, special events coverage for
industry, film editing, commercials, stock
shots, etc. F.ACILITIES: Complete 16mm and
35mm production and editing facilities. Cor-
respondent cameramen in all countries of the
world and large U.S. cities. Foreign offices
in London, Paris & Berlin.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Sales Conference (The
Home Insurance Co.) ; A Report From Budd
(The Budd Co.); Socony Newsreel (Socony
Mobil Oil Co., Inc.); Nautilus Welcome (Gen-
eral Dynamics Corp.); Minute Man ( Curtiss-
Wright Corp. ) . Newsfilms : for International
Business Machines, American Airlines, Gen-

(LISTINS CONTINUES ON FOLLOWING PAGE)

9 T H ANNUAL PRODUCTION REVIEW

107

METROPOLITAN NEW YORK:

MARATHON TV: CONT'D.

eral Dynamics Corp., X'olkswairen G.m.b.H.,
Socony Mobil Oil Co., and Grace Line. TV
Commercials: for International Business Ma-
chines, National Broadcasting Co.

MPO PRODUCTIONS, INC.

15 East 5;3rd Street, New York 22, N. Y.
Phone: MUrray Hill 8-78.30

Date of Organization: 1947

Branch Office: 4110 Radford Avenue, North
Hollywood, Calif. Phone: POplar (;-9579.
Mel Dellar, Executive Producer

Judd L. Pollock, President

Lawrence E. Madi.son, Vice-President

Marvin Rothenberg, Vice-President

Arnold Kaiser, Secretary & Treasurer

Gerald Hirschfeld, Vice-President

Gerald Kleppel, Vice-President. Supervisor

of Editing Dept.
Zoli Vidor, Director of Photon raphij
William E. Huston, Sales & Promotion Mgr.
Victor Solow, Producer
Joseph Moncure March, Scenario Editor and

Producer
Ira Marvin, Joe Kohn, Murray Lerner,

Lloyd Ritter, Mickey Schwarz, Producers
Sanford Greenberg, Business Manager
Paul Petroff, Dir. of Scenic Design
Lawrence Mezey, Recording Director
Dicran Nahigian, Account Service
Ben Kranz, Studio Manager
Jack Safran, Lab. <& Print Control

Services: Complete production of films for
sales promotion and training; public relations;
information and training films for U. S. forces
and gov't agencies; color sportsmen's and con-
servation films. Distribution service to TV
stations, club groups, schools, etc. Presenta-
tions and stage shows for industry, closed
circuit presentations for sales force and man-
agement meetings. Facilities: Two studio
production centers with lighting, photographic
and sound equipment, mobile units, sound
trucks, 5 shooting stages, make-up and dress-
ing rooms, screening rooms, set construction
shops, etc. Complete production facilities in
I lolly wood.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Mile to Eldorado (Reyn-
olds Metals Co.) ; Equation for Progi-ess ( Ford
Motor Co.); A Report to Ole (Evinrude Mo-
tors); The Price is Right (Lever Brothers);
The Return (Amer. Physical Therapy Assoc.) ;
Medicare (U. S. Signal Corps) ; Power of a
Decision (U. S. Air Force) ; Budweiser Sales
Film ( Budweiser) ; untitled film (Greater New
York Fund). TV Commkkcials: for DuPont,
Campbell's Soup, U. S. Steel (BBD&O) ; Coca-
Cola, Buick (McCann-Erickson) ; Parliament
(Benton & Bowles) ; Ivory Soap (Compton) ;
Budweiser (D'Arcy) ; Sylvania, Pond's, Scott
Cutrite (J. Walter Thompson).

"T^this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 9th Annual Pro-
duction Review issue.

MEDICAL DYNAMICS, INC.

405 Park Avenue, New York 22, N. Y.

Nathan Zucker, President

Lee R. Bobker, Vice-President

Sol S. Feuerman, Executive Director

Lester S. Becker, Secretary

(See complete data under Dynamic Films,
Inc. listing, this section)

MEDICAL FILM GUILD, LTD.

506 West 57th Street, New York 19, N. Y.
Phone: Circle 7-0510

Date of Organization: 1930

Joseph P. Hackel, President, Producer-
Director
Lucille S. Hackel, Secretary-Treasurer
Helvi Bell, Gladys Nemens, Writers
John Malinowski, Director of Photography
.]. Del Rivero, Distribution Dept.
Eve Madsen, Art Director

Services: Motion pictures, sound slidefilms
and TV commercials, 16mm or 35mm. Fa-
cilities: Permanent sets for medical use;
sound stage, including 35mm Debrie, Akeley,
Bell & Howell and 16mm Maurer, IGmm Cine
Kodak Special, sprocketed tape and optical
film recorders; photographic and animation
setup; art department, workshop, dressing
and cutting rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Space Medicine: Earth-
bound & Stratospheric Physiology; Parkin-
son's Disease-Synaptic Physiology & Surgical
Intervention (Past and Present); Tendon
Transplantations for Paralyzed Flexors (Hos-
pital for Joint Diseases) ; Visual Aids in
Medicine — a New Concept in Medical Edu-
cation (all of foregoing produced for self,
Film of the Month Series). The Doctor-De-
tailer Relationship: Part IV in a five-phase
program on Pharmaceutical Sales Training.

MORTON McCONNACHIE PRODNS., INC.

730 Fifth Avenue, New York, N. Y.
Phone: JUdson 2-0123

Editorial Department: 630 Ninth Avenue,
New York 36, N. Y. Phone: PLaza 7-0:345,
Bill King, Supervising Editor; Robert
Grier, Editor.

Date of Organization: 1951

Morton McConnachie, President & Producer

Jack B. Hively, Vice-Pres. & Director

Bruce McConnachie, Vice-President

Hugh D. Brown, Vice-Pres. & Sales Manager

M. E. Kane, General Manager

George E. Wolf, Director

Bill King, Supervising Editor

Services: Motion pictures, TV commercials,
pilot films. Facilities: Production and edi-
torial services and equipment; East and West
Coast studio space available; world-wide lo-
cation service; script to screen in all processes.
Film library service.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Travelling Man, Offshore
Airlift. The Cranford Story (Esso Standard
Oil Co.); Everybody's Business (pilot film).
TV Commercials: for Buick Div., General
Motoi's Corp.; Ajax; J. P. Stevens; Chevrolet
Div., General Motors Corp.; Nescafe; Willys;
Old Gold Cigarettes; American Cyanamid Co.;
Esso Standard Oil Co.

MULLER, JORDAN AND HERRICK

554 Fifth Avenue, New York 22, N. Y.
Phone: Circle 5-1820

Date of Organization: 1955

Frank B. MuUer, Partner

John T. Jordan, Partner

William F. Herrick, Partner, chg. A-V Dept.

Services: Motion pictui-e production; re-
seaixh, script, photography, editing through
to answer print. Also handle print distribu-
tion and promotional work. Slidefilm produc-
tion; complete sound slidefilms from idea,
through research, script, storyboard, visualiza-
tion, supervised art production, photography,
narration, sound recording, to the finished film
strip. Facilities: Editing; 2 staff writers;
staff director; staff art director and complete
art studio.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Solid State Computer
(Remington Rand, Inc.); Partnership or Co-
existence (Worthington Corp.). Slidefilms:
Annual Convention ( J. C. Penney Co.) ; Plastics
for the Automotive Industry. Freon. The Serv-
ice Man (E. I. du Pont de Nemours & Co.,
Inc.); W Is for Worthington. Plain Talk on
Compressors (Worthington Corp.); Cardex
series ("Remington Rand, Inc.) ; You Can't Oron
a Market (McGraw-Hill Publishing Co.) ; The
Crisis in Reading (Houghton-Mifflin).

4S-

OWEN MURPHY PRODUCTIONS, INC.

723 Seventh Avenue, New York 19, N. Y.
Phone: PLaza 7-8144

Date of Organization : 1946

Owen Murphy, President & Exec. Producer
Savington W. Crampton, Vice-President t&

Associate Producer
Paul Cohen, Production Manager
Eric Lawrence, Chief, Editorial Department

Services: Motion pictures for industry and
television ; complete production ; scripts, cine-
matography, editorial, recording; live and ani-
mation. Special editorial service for indus-
trial photographic departments. FACILITIES:
Full production facilities including 35mm &
16mm cameras; lighting equipment: magnetic
sound recorders: mobile location unit; cutting
rooms; recording room and insert stage. Per-
manent creative staff — writers, directors,
cameramen, editors and supervisors.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Hospital of Tomorrow
(Saint Barnabas Hospital); Clean Up and
Dress Up. Telephone Solicitation, Advertising
and Merchandising, Diagnose, Prescribe and
Sell (Firestone Tire & Rubber Co.); Private
Line Service, Plan for Pleasant Living, Stew-
art Story (American Telephone & Telegraph
Co.) ; Year of History (New York Telephone
Co.). TV Commercials: for Bell Science series
(American Telephone & Telegraph Co.) ;
Voice of Firestone ( Firestone Tire & Rubber).

NATIONAL EDUCATIONAL FILMS, INC.

1(;5 West Kill) Street, Xcw York 3G, X. Y.
Phone: PLaza 7-6600

( See complete data under Sound Masters,
Inc. listing, this section)

108

BUSINESS SCREEN MAGAZINE

NATIONAL SCREEN SERVICE CORP.
(TV and Industrial Films Division)

509 Mailisoii Avenue, New Vuik, .N. Y.
Phone: Circle G-5700

Branch Studios: IGOO Broadway, New York,
X. Y. I'hone: Circle (i-oTOO. R. L. Gruen.
6027 Santa Monica Hlvd., Hollywood,
Calif. Lou Ilairis. Soho Square, London,
Knjrland, Antony Haynes.

Kobert L. Gruen, Vicc-I'rcsidtiit in Charge
William S. Kent, Sales .l/o«a(/<7-
Harry Seniels. l'r<idiictit»i Siiixirvisor
Tom Golden, A)ii»iatit>ii Director
I Carl A. Carbone, Producer-Director

Services: Industrial, public service, documen-
tary motion pictures, TV Commercials. Fa-
CILITIKS: Studios for live production and ani-
mation: o))tical printers, animation stands, art
and cditiiiK di'iiartnuMits and print shop.

RICENT PRODUCTIONS AND SPONSORS

Motion Pictures: Youth Program (New York
Mirror) ; High Knergij f^ueh (Olin Mathieson
Chemical Co. i : Sfc;w to Safety ( N. J. State
Traffic Safety Comm. ). TV Commercials: for
Pontiac Div., General Motors Corp.; White
Rock Beverages; Minnesota Mining & Mfg.
Co.; Dow Chemical Co. ( MacManus, .John &
Adams) ; Ballantine Beer i William Esty Co.) ;
LePage's Plasti-Pak (Young & Rubicam) ;
Radio Corp. of America; Gold Crown Gasoline
(Al Paul Lefton Co. i ; BC Headache Powders
and Tablets (C. Knox Massey Assoc.) ; Bi'itish
Petroleum Corp. ( CoUyer Advg. Ltd.).

STANLEY NEAL PRODUCTIONS, I

47") Fifth -Avenue. New York. X.Y.
Phone: MUrray Hill 3-6396

NC.

TED NEMETH STUDIOS

729 Seventh Avenue, New York 19, N. Y.
Phone: Circle 5-5147

Date of Organization: 1935

Ted Xemeth, Producer, Director
M. E. Bute, Associate Producer

Services; Motion picture production services
35mm and 16mm, b&w and color for theatre
and TV and commercial distribution. Facili-
ties : Sound stage, recording 35mm photog-
raphy equipment; stop-motion, animation
equipment; special effects; 35mm optical print-
ing, cutting and editing, projection.

RECENT PRODUCTIONS AND SPONSORS

MoTio.N Pictures: The Boy Who Saw Througli
(E.xpanding Cinema) ; The Age of Space (U.S.
Air Force I. TV Commercials: Vicks Cough
Syrup (Morse International); Music Hall
(Donahoe & Coe, Inc.); Imagination (The
Steve Allen Show); Liquid Vel (Colgate).

DON NESTINGEN ASSOCIATES

17 East 48th St.. Xew York 17. X. Y.
Phone: PLaza 5-1127

Date of Organization ; 1957

Don Nestingen, President
P. Burke, Vice-President

Services: Motion pictures for business, in-
dustry and public relations in 16mm only.
Facilities: All facilities and equipment rented
for each job.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Fertilizing With Irrigation
Water { Nitrogen Div., Allied Chemical Corp.) ;

Qualilii Coke ( Semet Solvay Div., Allied Chem-
ical Corp.); Sponge Iron, Pipe Fabrication
(M. W. Kellogg Co.) ; Building a Urea Plant
(Chemical Construction Corp. ) ; Moving Side-
walks in Dallas (Hewitt-Hobins, Inc.).

On Film, Inc.

315 East 55th Street, New York, X. Y.
Phone: PLaza 9-2330

Malcolm Scott, Hugo Seller

(See complete listing under New Jersey area)

Sam Orleans Productions

550 Fifth Avenue, Xew York, New York
Phone: EN right 9-2002

Editorial Department: Pathe Building, 105
East 106th St., New York, Xew York

(See complete listing under Tennessee area)

PATHESCOPE PRODUCTIONS
(The Pathescope Company of America, Inc.)

OfTice: 10 Columbus Circle, Xew York 19,

New York
Phone: PLaza 7-5200

Studio: 21-29 4.5th Road, Long Island City,

New York
Phone; PLaza 7-5200

Date of Organization : 1914

Edward .J. Lamm, President
David H. Lion, E.recutive Producer
James Pierce, Productioyi Control
Vera Falconer, Audio-Visual Director
John K. Ball, Account Executive
Charles Wolfe, Studio Manager

Services : Research, production and distribu-
tion of public, industrial relations, sales and
job training and educational motion pictures
and filmstrips; training and documentary films
for U.S. Armed Forces and television commer-
cials and programs. FACILITIES: Studio with
completely sound proofed shooting stage, full
complement of lighting equipment, sound room,
synchronous tape equipment including studio
microphone boom. Background projection unit
and process screen. Carpentry and paint shops,
make-up room, dressing rooms and prop rooms.
Editing and projection equipment, 16 & 35mm
facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A - O - A (Adell Chemical
Co.); The Bowl of Hijgeia (A. H. Robbins
Co.) ; Sanctuary (U. S. Information Agency) ;
U. S. Foreign Assistance Program (Educa-
tional Television Radio Center) ; 3 films ( New-
York Stock Exchange) ; 3 films (U. S. Navy).
Filmstrips: Fall Fashion Firsts (Ladies
Home Journal); 1 film (Daflfln Mfg. Co.);
Language Teaching Series: 40 sound color
filmstrip lessons, photographed and recorded
in France. TV COMMERCIALS: for Federan
(E. J. Korchnoy Co.); National Council of
Protestant Episcopal Church; Int. Latex.

LLOYD PEARSON ASSOCIATES

509 Madison Ave., New York, N. Y.
Phone: ELdorado 5-5430

Date of Organization; 1958

Branches: Av. Franklin Roosevelt #39, Rio
De Janeiro, Brazil. Av De Mayo — 1365,
Buenos Aires, Argentina. Representa-

itfcfOiJkAf cu

NEW YORK

LLOYD PEARSON: CONT'D.

fives in l;()g(]ta, Colombia; Lima, Peru;
Sao Paulo, Brazil; Caracas, Venezuela.

Larry Johnson, Creative Director
James Chapelle, Program Coordinator
Lamar Casselli, Director
Elinor Vollinger, Production Assistant

Services : Domestic and international pro-
ducers of motion pictures, TV films and pro-
grams, slidefilms. FACILITIES: Creative staff
for direction, production and supervision of
filmed and live TV commercials and programs.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Tlic Sky's The Limit ( Dres-
ser Industries). Sound Slidefilms; M.I.A.A.
Story (National Assoc, of Ind. Adv.); Gold
Medal Service (Chemical Corn Exchange
Bank). TV Commercials: for Pillsbury
(Campbell-Mithun) ; Dormeyer (John W.
Shaw Co.); Amana (MacFarland Aveyard) ;
Chemical Corn Exchange Bank, National As-
soc, of Insurance Agents ( Doremus) ; Dia-
mond Match Co., .Star Kist Tuna, etc.

•5f

PELICAN FILMS, INC.

46 West 46th Street, New York 36, N. Y.
Phones; Circle 6-1751; Circle 6-2019

Date of Organization: 1954

Thomas J. Dunford, President
A. J. Zander, Vice-Pres., Director of Ani-
mation
Eli Feldman, Vice-President, Sales
Chris Ishii. Director of Animation

Services: Animated and live motion pictures
for sales promotion, public relations and edu-
cation; TV spots; slidefilms. Facilities;
Fully staffed and equipped animation studio;
sound stage, recording, and lab facilities on
lease basis.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Sure Tiling (Laboratory
of McKesson-Robbins) ; Specialists in Service
(Calif. Texas Oil Co., Ltd.); Wind' & The
Navigator (U. S. Air Force) ; Electromagnetic
Cathode Ray Tube (U. S. Navy). Slidefilm :
Road to Greater Profits (Shell Oil Co.).

P.G.L. PRODUCTIONS — GROUP TEN

6 East 46th Street, New York, X. Y.
Phone: YUkon 6-4530

Date of Organization; January, 1958

Bud Palmer, President
Dick Lerner, Vice-President
Frank Herman, Producer-Director
Alfred Viola, Producer-Director
Henry Trettin, Producer-Director
Skitch Henderson, Musical Director

Services: Industrial and promotional motion
pictures; TV commericals. Facilities; 16mm
and 35mm sound and camera equipment; cut-
ting rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Men vith Cars (American
Oil Co.); Self-Hdp (CARE). TV Commer-
cials; America's Cup Race (E. I. du Pont
through B.B.D.&O.); CARE (Direct). (New
Company. Organized January, 1958).

9 T H ANNUAL P R O D I' C T I O X REVIEW

109

METROPOLITAN NEW YORK:

DAVID PIEL, INC.

562 Fifth Avenue, New York, X. Y.
Phone: COlumbus 5-3382

Date of Organization: 1956

David Piel, President, Producer

Hedi Piel. Vice-President

Martin Strudler, Production Manager

Services: Motion pictures, sound slidefilms
and other graphic aids for advertising, sales
promotion and sales training: complete crea-
tive and consultation services. Facilities:
Fully equipped art studios and contract cam-
era, studif) anil lab services.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Betsy McCall Goes Around
the World, Betsy McCall Promotion Help (Mc-
Call Corp.); Harold and The Purple Crayon,
theatrical short. TV Programs: You. in as-
sociation with John Becker (United Lutheran
Church I. TV Commercials and Slidefilms:
Sales Training filmstrip, NVPA winner, Fol-
low That Man: consultation service for John
Williamson Co., Sales Communication, Inc. and
American Cancer Society.

F'OCKET FILMS

505 Fifth Avenue, New York 17, N. Y.
Phone: TR 4-6493

Date of Organization: 1957

Marguerite V. Pohek, Executive Director
Gladys E. Townsend, Educational Consultant

Services: Complete production of silent film-
strips, sound slidefilms and other audio-visual
materials for e(lucatit]nal, health and welfare
organizations, or such materials sponsored by
business and industry in the fields of educa-
tion, health and welfare. Translation into
all languages of film and filmstrip scripts. Con-
sultation on use of filmstrips and other audio-
visual materials as educational and interpre-
tative media. Facilities: Creative staff only.

RECENT PRODUCTIONS AND SPONSORS

KiL.MSTRIPS: Successful Exlilbil Idias (Na-
tional Publicity Council); Accent on Health,
Accent on Method. Accent on People (Dicta-
phone Corp.); Women. Unite! (National
Council of Negro Women, sponsored by Ebony
Magazine) ; Focus on Fanrilies, Reacliing
Teenane Gangs, Accent on Prevention. Activ-
ity for Leisure Time (New York City Youth
fJoard). An additional 20 productions in
process for early 1959 release.

PROJECT-O-FEX, INC.

5:35 Fifth .Avenue. .\ew York 17, N. Y.
Phone: MUrray Hill 7-1881

Date of Organization: 1956

Paul F. Adler, President

Services: Motion pictures, slidefilms, slides,
tape. Live sales meetings; live and filmed
animation commercials and effects. Special ef-
fects for motion picture tape. FACILITIES;
l'ro.ject-0-Fex pro.jector, audition room for
16mm and live presentation rehearsal.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Plnjsiciau and the
Pharmacist (Drug Topics I'ubl. i ; Untitled
film ( Krand Names Foundation i : untitled
film, animation sequences only ( McCall's ) ;
untitled film, animation sequences only

(American Car & Foundry). Slidefilms: Un-
titled Convention Programs for Electrolu.x,
Bermuda Trade Development, National Elec-
trical Mfrs. TV Commercials: for Vick's.

Q. E. D. PRODUCTIONS, INC.

45 West 45th .Street, .\'e\v York M, N. Y.
Phone: JUd.son 2-4291

Date of Organization; 1953

Robert Baron, Executive Producer. Director
Roy Lampe, Producer, Writer
John F. Hughes, Supervising Editor
Henry Berger, Production Manager
James Shute, Script Supervi.'ior

Services: Producers and creators of indus-
trial, educational, public relations and televi-
sion motion pictures and TV commercials.
Facilities: Fully staffed and equipped with
16mm and 35mm cameras. Complete sound
stage. 16mm and 35mm magnetic recording
equipment, set construction. Camera car and
complete location unit (cameras, lighting,
sound ) .

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Benny Goodman in Brus-
sels ( Westinghouse) ; Fashions of Paris (In-
ternational Latex ) ; Vespa in Sew York
(Vespa Distributing Coi-p.) ; A Day With
Cary Middlecoff ( Jaymar Corp.) ; Report From
Cuba (theatrical short subject).

RAMPART PRODUCTIONS

509 Fifth Avenue, New Y'ork. New Y'ork
Phone: YUkon 6-4150

Date of Licorporation : 1959

Branch OflSces: 19 Beechcroft Street, Bos-
ton, Mass. Phone: STadium 2-5373.
Arnold Mende, Executive Producer. 68
Pinewood Avenue, Albany, New York.
Phone: 2-2029. Philip Itzkow, Executive
Producer. Bergmillergasse 8, Vienna 89,
Austria. Phone: 92-48-324. Gunther von
Fritsch, Executive Producer.

Richard Mende, President
Burt Rosen, Vice-President
Robert Slocum, Account Executive
Mort.v Dubin, Supervising Director
William Neff, Production Manager

Services: Production of industrial, public re-
lations and travel films for theatrical and non-
theatrical use: b&w or color, live or with ani-
mation in 35mm or 16mm: sound slidefilni
presentations. Facilities: Creative and tech-
nical staff; 35mm and 16mm production aflSl-
iates in U. S. and overseas; cameras, sound,
lighting equipment; studios as required and
screening room.

RECENT PRODUCTIONS AND SPONSORS

(New company just recently organized)

Roiand Reed Productions, Inc.

217 East 60th Street, New York, N. Y.
Phone; TEmpleton 8-3161

ilaniilton McFadden, Vice-President

(See complete listing under Los Angeles area)

Your Most Dependable Buyer's Guide

•k The pages of this .Annual Production Re-
view provide reference data attested for ac-
curacy by executives of all listed companies.
Client and film references are provided as
warranty of recent business film exiierience.

ROBERT YARNALL RICHIE
PRODUCTIONS, INC.

666 Fifth Avenue, New York, X. Y.
Phone: Circle 6-0191

Date of Organization; 1939

Branch; Gulf Coast Films, Inc., Oil & Gas
Bldg., Houston 2, Texas

Robert Y'arnall Richie, President
^'irginia G. Richie. Vice-Pres. & Treas.

Thomas F. Moloney, Vice-President
Kenneth Schacter, Secretary

Services; Motion picture production, tele-
vision — industrial, documentary, 16mm and
35mm black and white and color; slide-motion;
strip film; scripts and story board treatments.
Counsel on film production and distribution.
Specialists in still photography. Facilities;
Completely self-equipped for all phases of
motion picture photography; employing Mitch-
ell cameras, Magnicolor sound on location;
shooting staff for sets and special effects. ;
Complete lighting for large industrial inte-
riors ; location truck. The company operates •
its own aircraft — Beechcraft Bonanza.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Areas of Promise i Dresser
Industries). Still Photography; for Railway
Express Agency, Ormet Corp., Olin-Mathieson
Chemical Corp., United States Steel Corp.,
American Sugar Refining Co., Dresser Indus-
tries. Inc., through agencies Benton & Bowles,
Kudner Agencv, Inc., Burke, Dowling Adams,
Inc.

LOUIS de ROCHEMONT ASSOCIATES

380 Madison Avenue, New Ynrk 17. X. Y.
Phone; OXford 7-0350

Date of Organization; 1948

Louis de Rochemont, Executive Producer

F. Borden Mace, President

Lothar Wolff, Producer

Martin J. Maloney, General Manager

William Terry, Production Manager

Services: Production of industrial, educa-
tional, theatrical and television motion pic-
tures; distribution of theatrical features, short
subjects and 16mm films. F.acilities: 16 and
35mm motion picture equipment, lighting
equipment; cutting rooms. Studio and com-
plete facilities for production in the Cine-
miracle process at Mt. Eden Theatre, Bronx,
N.\'. Assoc, with Halas & Batchelor Cartoon
Films, Ltd., England for production of an-
imated and puppet films.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; The Living Church (United
Lutheran Church of America); Ten Years a
Counterspy, theatrical (Columbia Pictures);
Windjammer ( Cinemiracle ) ; The Miracle of
Todd-AO. The March of Todd-AO iTodd-AO).

H. D. ROSE & COMPANY, INC.

2U East 47th Street. Xew Y,u-k, X. Y.
Phone; PLaza l-;5035

Date of Organization; 1942

Hubert I). Rose, President

William F. Koch. Vice-Pres. & Creative

Producer
Richard G. Barnes, Vice-Pres. & Sales

Manager
Charles E. Behymer, Vice-Pres. Chg.

Production

Services; Sound slidefilms. Facilities: Writ-

110

BUSINESS SCREEN M .A C; .A Z I X E

ing and editcnial. art and photography stu-
dios.

RECENT PRODUCTIONS AND SPONSORS

Sl.ll'KFU.MS : (■((.-.■/( in ")i Cfidil 1 Socoiiy Mobil
Oil To. ) ; The Moxt Impovtant Man in America,
Your Fiitnre With Xational Life (National
Life Insurance Co.); A Taant to Truth (Li-
censed BeveraRe Industries, Inc.) : The Pur-
suit of Qiialitii (Valspar Corp.) ; WiDK ScKKKX
SLIDEKILMS: Your E'axij Street ( Socony Mobil
Oil Co.).

Ross Roy, Inc. ^

214 E. 31st Street. New York 16, N. Y^'
Phone: MUrray Hill 5-1440 ^

J. A. Roche, Manaf/er

I See complete listinjr under Detroit area'i

SALES COMMUNICATIONS, INC.

460 Park Avenue, New York 22, N. Y.
Phone: OXford 7-8340

Date of Incorporation: J:inuaiy. 19.")7

r. Gilbert Sellman, Vice-President
Detroit, Michigan

Services!: Films, slidefilms. industrial shows,
sales meetintfs, convention, direct mail, sales
promotion, merchandising services. Facili-
ties: All leased, office and creative staff only.

RECENT PRODUCTIONS AND SPONSORS

MoTKiN PicTlKKS: Pattern for Profit (Lock-
heed Aircraft Corp.). Slidekilms: Operation

I Hiyh Gear ( GMC, Truck and Coach Div.i;

[ The Magic Mirror ( Esso Standard Oil Co.);
Cashing In On D&A (National Biscuit Co.);
The Voice Tliat Sells i Avis, Inc. i and others.

•H-

SARRA, INC.

200 East .5(3th Street, New York 22, N. Y.
Phone: MUrray Hill 8-008.5

16 East Ontario Street, Chicago 11. Illinois
Phone: WHitehall 4-5151*

Date of Organization: 1937

(At New York City Studios)

Valentino Sarra, President
Morris Behrend, General Manager
John Henderson III, Sales Manager
Rex Cox, Creative Director
Robert .Jenness, Director
Stanley .Johnson, Director
George Altman, Chief Editor
David Fletcher, Art Director

Services: Photographic illustration; motion
pictures; TV commercials and sound slide-
films.

*( complete details on services, facilities and
recent productions in Chicago area listing)

SEMINAR FILMS, INC.

480 Lexington Avenue. New York, X. Y.
Phone: YUkon 6-8330

Date of Organization: 1953

R. K. Daker, President

C. W. Freeburn, Vice-President

D. Joseph, Secretary

J. H. Barwick, Sales Manager

Services: Consultant designers and producers
of skill training programs. These programs
employ a variety of media but are generally

based on motion jiicture jiractice loop films
exclusive with this company. FACILITIES:
Fully staffed with specially trained field re-
searchers, program designers, script and man-
ual writers ;md film ))i-oduction specialists.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Reselling Cancellations,
Fact Finding Interview (American Telephone
and Telegraph — Yellow Pages ) ; Fact Finding
Interview (American Telephone and Tele-
graph— Long Distance); Turning Phone In-
quiries Into Sales (Reuben H. Donnelley);
Selling Group Health Plans fBlue Cross) ;
Selling Retail Outlets (Carling) ; Detailing
Ethical Products (Ciba) ; Telephone Prospect-
ing, The Loan Interview (Commercial Credit
Corp.) ; Greetings From The President ("Ency-
clopaedia Britannica); Selling the Supermar-
ket (Gener.il Floods); Selling in the Home,
Orientation: Part I. II, III; At the Door; In
the Home, Practice Loop films (no sponsor
indicated) and others.

FLETCHER SMITH STUDIOS, INC.

319 East 44th Street, New York 17, N.Y.
Phone: MUrray Hill .5-9010

Date of Organization : 1932

Fletcher Smith, President

Arthur Jack Davis, Vice-President

Peter Caldera. Secretary-Treasurer

Services: Motion picture production for all
types of commercial films. Specialists in
sales promotion and training films. Facili-
ties: Creative staff, writing, editorial and
art. Technical staff and facilities for photog-
raphy, recording, editing, projection, sound
recording and animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Vacation Fvn in New
Jersey (State of New Jersey; Robt. Conohay
Agency); Returii of Phileas Fogg (United
Fund of Allegheny County) ; Zone Melting
(Bell Laboratries ) ; Power on the Line; The
Look of Prosperity (Westinghouse Mfg.
Corp. ) ; two confidential motion pictures
(United States Air Force).

SOUND MASTERS, INC.

165 West 46th Street, New York 36, N. Y.
Phone: PLaza 7-6600

Date of Organization : 1937

W. French Githens, Chairman

Frances Carter Wood, Jr., President

John H. Tobin, Vice-President

Stella K. Beenders, Treasurer

Marian L. Price, Secretary

Robert Rosien, Chief, Recording Dept.

Donald Woelfel, Mgr., Repeater Projector

Dept.
Charles R. Senf, Editorial Dept.

Services: Production of motion pictures for
theatrical and industrial use: sales, public re-
lations and training films; TV subjects and
spots ; slidefilms ; dubbing, recording and re-
recording services; sale and lease of repeater
projectors with Sound Masters "Lift-Off"
magazine. Facilities : Sound stage fully
equipped with 35mm and 16mm cameras;
complete lighting equipment; sound recording
facilities and dolly, high speed slow motion
cameras and sound equipment for location use.
Two recording studios fully equipped with
35mm and 16mm optical tracks, 35, 16mm and

SOUND MASTERS: CONT'D.

'4" magnetic recording. Projection facilities
for 35mm and 16mm interlock. Four fully
equipped cutting rooms with Moviolas and
sound readers for film and tape available to all

producers.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Backbone of the Corps,
Medical Defense Against Chemical Warfare,
The Uncommon Man (U. S. Marine Corps) ;
Life In the U. S. Navy (U. S. Navy) ; Knoiv
Yoiir Customer (E. I. du Pont de Nemours &
Co., Inc) ; Freight by Flexi-Van (New York
Central Railroad) ; Trapp Family in America,
American sequences of German feature film
( Divina Films); Takeoff Into Tomorrow (Re-
public Aviation); Safarinuff ("21" Brands,
Inc. ) ; Ow, the Green, Cradle of Golf, First
World Amateur Team Championship: Play
Them as They Lie ( U. S. Golf Assoc.) ; Sixth
World Golf Championship (International Golf
Assoc); African Holiday (Olin Mathieson
Chemical Corp.). TV Commercials: for Kent
Cigarettes, Spic & Span, Milkbone, Dulaney
Frozen Goods, Bordens Instant Coffee, Cheer,
Gleem, Crisco, Cott, Gunther Beer, Bulova,
Solo Bob Pins, Val, Dixie Cup, Noreico, Chop-
0-Matic Food Chopper, Royal Typewriter, Pace.

HENRY STRAUSS & CO., INC.

31 West 53rd St., New York 19. N. Y.

Phone: PLaza 7-0651

Date of Organization: 1951

Henry Strauss, E.-cecutive Producer

Walter Raft, Vice-President

Robert Wilmot, Vice-President

Jerry Alden, Story Editor

Marvin Dreyer, Production Supervisor

William Hagens, Training Coordinator

John von Arnold, Media Development

Services: Internal and external communica-
tions, including: sales training; sales promo-
tion ; public, community, customer and indus-
trial relations; employee attitude development;
supervisory and staff training, thi-ough the
medium of programmed motion pictures (ex-
cluding TV commercials), slidefilms, cartoons,
printed and recorded material, training
courses and guides; other coordinated audio-
visual tools. Facilities: All necessary for
research, planning, programming and the cre-
ation and production of these media.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Eighty Thousand Hours,
Speaking of Words. Islands Under the Wind
(Pan-American World Airways); Eyes Wide
Open, Open for Business (American Telephone
and Telegraph Co.) ; The Two Wheel Bike, The
Waitinq Game (The Mutual Benefit Life In-
surance Co.); MSD (The Gulf Oil Corp.);
Healing Hands for Julie (American Medical
Assoc, and E. R. Squibb & Sons); Ideas for
Sales (The Magazine Advertising Bureau).
Slidefilms: Correction P/po.sc, Across Your
Desk (Pan-American World Airways); Profit
E.rtras, Slatfery's Battery, Paperwork and
People, Rack 'Em Up, The Fifth Dollar, Yours
for the Asking, Portrait of an Advertising Man
(The Gulf (3il Corp.).

9TH ANNUAL PRODUCTION REVIEW

111

METROPOLITAN NEW YORK:

•5f

STURGIS-GRANT PRODUCTIONS, INC.

822 p:ast 44th Street, New York 17, N.Y.
Phone: MUrray Hill 9-4994

Date of Organization: 1948

Warren Sturgis, President, Exec. Producer
Benedict Magnes, Vice-Pres., Gen. Manager
A. E. Snowden, Secretary-Treasurer
S dney Milstein, Production Manager
Eleanor Frommelt, Assistant Production
Manager

Services: Medical, technical, educational and
industrial films & filmstrips; animation of all
types; scripts and storyboards; TV commei"-
cials; foreign language adaptations. Facili-
ties: Live-action and animation cameras; com-
plete facilities for 16 and :35mm production;
script-writing staff; full art studio; sound
stage, recording studio; sets; editing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Eye in General I'rac-
fice — Tlie Importance of Glaucoma (The
Lighthouse) ; Portal Decompression, Congeni-
tal Anomalies of the Heart (E. R. Squibb &
Son); The Buccal Use of Vai-idase ( Lederle
Laboratories); Fluothane — a Neiv Inhalation
Anesthetic (Ayerst Laboratories); Vasopres-
sin as a Hemostatic in Gynecologic Surgery
(New York Hospital); Esophageal Replace-
ment with Reversed Gastric Tube ( Baxter
Laboratories); Just J, Minutes (Winthrop
Laboratories); Intramuscular Iron Tlierapy
( L. W. Frohlich & Co. for Lakeside Labora-
tories); Lifeline ( L. W. Frohlich & Co. for
Fenwal Laboratories) ; The Interview in Sales
Training (Investors Planning Corp.). TV
Commercials; for The American Diabetes
As.soc. Aquafilter Corp.

•5f

John Sutherland Productions, Inc.

i;5K Last .55th Street, New York 22, X.Y.
Phone: PLaza 5-1875

.John Sutherland, President

I See complete listing under Los Angeles area )

TELIC, INC.

Film Center, (5:50 Ninth Avenue, N. Y. 36.
Phone: JUdson 2-3480

Date of Incorporation : 1956

Elwood Siegel, President and E.recutive

Director
Edward F. Houghtcjn, Vice-President and

Production Supervisor
David Mower, Assist. Prod. Supervisor
Paul T. Caine, Assi.stant Administrator
Will Sparks, Story Editor

Services: Writers, directors, editors and pro-
ducers of motion pictures, tape aiul disc pro-
grams, slidefilms; and film commercials for
industry, agriculture, government, education,
television and theatre; domestic and foreign.
Live-action and /or animation. Film advisors.
Facilities: .'{5mm and 16mm air-conditioned
production facilities; studio and location cam-
eras; magnetic tape recorders; lighting, elec-
trical equipment. Insert and anigraph photog-
raphy, rec(Ji-ding rooms, screening rooms,
interlock projection, i Cont'd ctr. col. above)

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: March of Science; Secnts
of Systems; How Gra.is Grows (New Holland
Machine Co.) ; John Dolin Comes East (Hud-
son's Bay Company ) ; Tlie Off -Loading of AN/
SPQ3A; Film Report #2 ( Sperry Piedmont
Company); These, Our Neighbors (Lancaster
Community Chest); Film Report #1 (Sperry
Gyroscope Company) ; I'm From Missouri;
Sell or Be Sold; Countering tlie Counter
Punch; Catching tlie Buyer's Eye; It Really
Happened; Intervieiving the Wholesaler; 50
Year Chronicle ( Armstrong Cork Company ) .
Theatrical & TV Commercials: for Armour
& Co.; Armstrong Circle Theatre; Foltz-Wes-
singer. Inc.; LaRosa; Lifebuoy; New Holland
Machine Co.; Pall Mall; Salada Tea; Sealtest.

•K-

•55-

TIESLER PRODUCTIONS

ZQA East 52nd Street, New York 22, N.Y.
Phone: PLaza 5-7364

Date of Organization : 1957

Hans Tiesler, Owner

Services: Complete production services for
industrial and special purpose business films.
Specialists in public relations, sales promo-
tion, educational and sales training motion
pictures. Facilities: Offices, projection and
cutting room with personnel for scriptwriting,
direction, editing, technical animation and
production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Roots and All (American
Cyanamid ) : Top Soil Unlimited (Combustion
Engineering) ; The Red Strand ( Leschen Wire
Rope); Progress in Industrial Rubber Prod-
ucts (Thermoid); Serri)ig Industry ( H. K.
Porter Co. Inc. i.

■5f

TRAINING FILMS, INC.

150 West 54th Street, New York 19. N. Y.
Phone: COlumbus 5-.3520

Date of Organization: 1947

Ralph Bell Fuller, President
David D. Bates, Vice-President
Robert A. Lightburn, Vice-President

Services: Filmstrips, motion picture films,
filmographs, slides, easels, booklets, presenta-
tions. Specialists in business-sponsored film-
strips for schools; and filmstrips for sales pro-
motion, sales training and employee orienta-
tion and training. Consultation on audio-visual
presentations, staging meetings, selection and
use of equipment for film and filmstrip pro-
grams. Audio-visual equipment sales repre-
sentatives. Originators of 3-screen panoramic
filmstrips. Facilities; Staff researchers,
writers, artists and photographers. Complete
art department, projection room and i)hoto
studio.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Plca.sc Tag Tliat Bag i Pan-
American ) ; Data Processing for Banks, Hos-
pital Accounting (IBM); Double or Else
(Exide); More Profit from Layers (Pfizer);
Central Station Weathermalfers (Carrier);
Approved Principles (National Tubei'culosis
Assoc); Adjusting Automatic Traumissions
(New Britain Machine): Radical Ball Bear-
ings (Fafnir Bearing Co.); The Graybar
Storg, Part II (Graybar Electric).

TRANSFILM INCORPORATED

35 West 45th Street. New York 'Mi, X.Y.
Phone; JUdson 2-1400

Date of Organization ; April, 1941

William Miesegaes, President
Michael A. Palma, Exec. Vice-Pres.,

Treasurer
Walter Low-endahl, General Consultant
William Burnham, Vice-Pres., Chg. of Sales
Karl P. FischI, Vice-Pres., Sales
Pud Lane, Vice-Pres., Chg. Slidefilms
Andrew L. Gold, Producer, Chg. Industrial

& Government Operations \

Robert Bergmann, Vice-Pres.. Chg. TV

Division
Thomas Whitesell, Vice-Pres., Chg. TV

Prod.
Michael Calamari, Supervising Editor
.John Cuddy, Mgr., Animation Dept.
Albert Boyars, Public Relations Director

Services: Live action, animated, stop-motion i
films for business, theatrical and television
use. Sound slidefilms and still photography.
Specialists in films for public relations, sales
training and attitude motivation. Create and
e.xecute entire audio-visual programs for in-
dustry. TV commercials. Complete editorial i
and recording services. Staff public relations •
service for trade and consumer film exploita- i
tion. Facilities: Air-conditioned sound stage '
and screening rooms. Animation art depart- ,
ment; two animation camera stands, optical ',
printer, complete editing facilities and sound !
slidefilm studio. Complete prop and scenic j
departments plus fully equipped power-tooled i
carpentry shop; permanent kitchen; stock of I
standard scenic units. Still photography studio
and laboratory. 16mm and 35mm photogra- i
phy, color or b&w; sound engineers control j
booth with Reeves 16mm and 35mm sound i
tape; sound transfer mix panels and Mole- ,
Richardson sound boom. 100,000 watts light- I
ing capacity including arc. Print service dept. |
for inspection and shipping. Film advisory j
counselling service, research and script writ-
ing. Complete staff, administrative offices and
facilities under one roof in Transfilm Building
(N.Y. ).

RECENT PRODUCTIONS AND SPONSORS

Motion Pictiires: Tlie New Age of Architec- i
ture (Architectural Forum Magazine); Ver- ,
satility Unlimited (Bureau of Advertising, ,
ANPA ) ; .Any Given Minute (Gi'eater New ,
York Fund); The History of the America's ,
Cup (Thomas J. Lipton, Inc.); Cards That
Count (International Business Machines •
Corp. ) ; Congestive Heart Failure ( Merck ,
Sharp & Dohme) ; 19,5!) Advertising Program
of NAIA (National Assoc, of Insurance |
Agents); Jet Know How (Pratt & Whitney
Aircraft) ; Planning the Storage Layout (U.S.
Navy); .4 Giant Step Forward ( Ronson
Corp.). Slidefilms: Research In Action
I American Cyanamid Co.); An Opportunity
for a New Career, 1958 version (The Fuller
Brush Co.); Why General Electric Receiving
Tubes Are Better (General Electric Co.);
Closenp of a Queen ( Olin Mathieson Chemical
Corp.); Ramsgate to the Rescue, Wools for
Fashion (Wool Bureau, Inc. through Anne
Saum & Assoc.) ; Everybody Under One Roof,
A Great New Sales Tool for Our Trade ( No-
land Co.); You and the Purchasing Revolu-
tion (Conover Mast Publishing Co.). TV
Commercials: for Cadillac, Pontiac, Scotch

112

BUSINESS SCREEN MAGAZINE

TRANSFILM: CONTINUED

Bnnd Ct'llophaiiu Tiipe i MacManus, .Iiihn and
Adams); Zenith TV (Earle LiulKin i : Gilboit
Toys ( Kemsen Advg. t ; Lipton Tea, Liptoii
Soup, Instant Sanka, Tek i YoiinK and Riibi-
cami; Rolaids, Domino Sujrar. Hunt Club Dok
Food, Siesta Coffee, Ckirets. Anid, Profile
Bread. M&M Candy, I'nele Hen's Riee, Anacin.
Viris.-in. Blue Bonnet Margarine, Wonder
Hread. Beeman's Gum i Ted Bates); Dutch
Boy Paint ( Marschalk & Pratt 1; Ad, Lustre-
Creme (Lennen and Newell); Helena Rubin-
stein, Armstronjr Cork i Ogiivy, Benson &
Mather) ; Mazola, Karo Syrup, Niagara Stareh
(C. L. Miller); U. S. Steel iBBD&Oi; RCA
TV, .lini Dandy Liquid Cleaner ( Kenjain &
Eckardt ) ; Conti Leetrii- Shave, Serutan
(Parkson Adv.) and many others.

TRIDENT FILMS, INC.

;)10 Madison Avenue, New York 22, N.Y.
Phone: PLaza 9-8580

Date of Organization; lil47

Charles F. Schwep, President
Guy K. Benson, Vice-President
Vinton Freedley, Jr., Sales Manager
William Lum, Production Manager

Services : Program development from original
research to finished film. Institutional, com-
mercial, documentary and training films; spe-
cializing in films affecting attitude.s; to sell
ideas. Marionette and special effects film pro-
duction. Research, treatments and scripts.
Overseas production services. Facilities:
IGmm and ;?5mm cameras; lighting equipment
and location vehicle.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Sijmphony Across the Land
f feature film for U.S. Information Agency);
Loop films ( Americana Vignettes ) Occupa-
tions. Science, Milh & Bulbs. Costumes. Win-
dows, The Town, Drive-In, Storms, Blocks &
Sawing. Radio Isotopes. Pageant. Education.
Farm Machineri/. Sports (.series for the U.S.
Commissioner General to the Brussels World
Fair, 1058) ; The Heart of a Tyrant; Tomor-
row May Be .Judnment Day: The Innkeeper's
Bill: Turkish Composer (all for U.S. Informa-
tion Agency).

Unifilms, Inc.

6 East 46th St., New York 17. N.Y.
Phone : YUkon 6-5720

Arline Garson, Vice-President

(See complete listing under Connecticut)

UNITED STATES PRODUCTIONS, INC.

5 East 57th Street, New York 22, N.Y.
Phone: PLaza 1-1710

Date of Organization: 1955

Branch Offices: Thomas G. Carroll Asso-
ciates, 116 Washington Avenue, Albany.
N.Y. Thomas G. Carroll, in charge. 1714
Huldy, Houston 19. Texas. Mrs. Barbara
Atwell. in charge.

Francis C. Thayer, President

Thomas H. Wolf, Executive Vice-President

Rene Bras, Vice-Pres.. Creative Services

Kenneth C. Marthey, Vice-Pres.. Television

Ellis Sard, Associate Producer

John L. Thayer, Production Manager

Frank K. Telford, Director

Bernard Friend, Supervising Film Editor

U. S. PRODUCTIONS: CONT'D.

Services: Production u{' theatrical, television
and industrial motion pictures, sound slide-
films, filnistrii)s and TV commercials. F.\ciLl-
TlEs: (^)mplete facilities for .'55mm or 16mm
live or animated motion pictures and sound
slidcfilms; including studio, animation stands
and recoi'ding equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Crowing with Cities Scrr-
ice (Cities Service Oil Co.); The Salesman
Makes a Call (Fortune Magazine); Dateline
UN (United Nations); Blendor Magic (War-
ing Products Corp.); Patterns for Profit
(Standard Coated Products Corp.); Hail &
Farewell i Amer. Fed. of Musicians); The
Piirkrfeller Story ( N. Y. State Republican
Committee) ; Brewing Better Business (Stand-
ard Brands, Inc.) ; Flight to Sew Delhi (Film
Counselors, Inc.); Key to Merchandising
(Gravure Technical As.soc. ) ; Promise & Chal-
lenge. 12 Million Copies (Reader's Digest);
Madeline & the Gypsies ( McCall's Magazine) ;
Armo-Lok Magic (Phelps Dodge Copper Prod-
ucts Corp.) ; Principles of Gas E.rchange i Na-
tional Foundation ) ; A Book for You, Let's
Discuss It. Something to Write About
(McGraw-Hill Book Co.) ; The Other Si.r Days
' N. Y. State Council of Churches). Sound
FiLMSTRlPS: Key to Research & Development
(National Foundation); Fle.vin ( L. W. Froh-
lich & Co.); Ayuiual Report ( Pitney-Bowes,
Inc.). Film Services: for Twentieth Century,
Conquest, Small World, half-hour film series
( CBS-TV ) . TV COMMERCi.-^LS : for Bethlehem
Steel, Puss 'n Boots, Waring Blendor, Scranton
Corp., N. Y. State Thruway Authority, Cel-
anese Corp., National Foundation, Johnson &
Johnson, Mason Mints, Famous Artists
Schools, Cities Service Oil Co.

•K-

VAN PRAAG PRODUCTIONS

1600 Broadway, New York 19, N. Y.
Phone: PLaza 7-2687 (TWX: NY 1-2687)

Branch Offices: 2.301 Dime Building, Detroit
26, Michigan; Phone: WOodward 2-4896.
Fred F. Frink, Gen. Mgr. ;514;3 Ponce de
Leon Blvd., Coral Gables, Miami, Florida;
Phone: Highland 4-3191. Maurice Van
Praag, Gen. Mgr. 1040 N. Las Palmas
Ave., Hollywood 38. Calif.; Phone: Holly-
wood 2-1141. Donald G. Kraatz, Vice-
President.

Date of Organization : 1950

William Van Praag, President

Marc S. Asch, Executive Vice-President

Ralph Porter, Director of Production

Donald G. Kraatz, Vice-President, Hollywood

Maurice Van Praag, Gen. Mgr., Miami

Fred F. Frink, General Manager. Detroit

Hal Persons. Account Supervisor

Anita M. Palumbo, Business Manager

Robert Van Praag, Distribution

Oscar Canstein, Chief Editor

Daniel Karoff. Production Mgr.. New York

Lois Gray, Accounting

N. Jay Norman. Chicago Representative

Services : Theatrical, documentary, commer-
cial, television and industrial films in black &
white and in color; distribution. Facilities:
Complete sound studios and mobile units.
Creative, art, casting, editorial and distribu-
tion services. Film vaults, pro,iection and
other related facilities and services.

iB^Vr CJIM^^ C3

NEW YORK

VAN PRAAG: CONTINUED

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: ll):>g Official Orange Bowl
Highliglits (Orange Bowl Committee). TV
Commercials: for Oasis (McCann-Erickson) ;
Socony Gasoline ( Compton ) ; State Farm
Mutual, Renault ( Needham, Louis & Brorby ) ;
Fels ( Aitkin-Kynett) ; Quaker State Oil, RCA
Whirlpool, RCA TV Sets, Mercury (Kenyon
& Eckhardt); Deico Batteries, Chevrolet
(Campbell-Ewald) ; Ford (J. Walter Thomp-
son); Westinghou.se TV Sets, Chrysler Corp.
(McCann-Erickson); Dodge (Grant Advg. ) ;
D-X Boron ( Potts-Woodbury ) ; Puriton, Isetta
Cars (Norman Gladney Co.); Eastern Air-
lines (Fletcher D. Richards); Aluminum Co.
of America ( Fuller & Smith & Ross ) ; Helme
Snuff (CBS Terrytoons) ; Wonder Bread (Ted
Bates & Co.); Richfield Gasoline ( Hixson &
Jorgen.sen ) ; United Nations (Advertising
Council, Inc.); Mutual of Omaha ( Bozell &
Jacobs) ; U. S. Information Agencv (Direct).

VAVIN, INC.
(Video & Visual Information Films)

134 East 57th Street, New York 22. N.Y.
Phone: MUrray Hill 8-5897

Date of Organization: 1948

Branch Offices: 72 Boulevard Raspail, Paris
XVI. France. Mme. Yvonne Oberlin,
Manager. 9 Blumenstrasse, Budsrx'h-
Dusseldorf, Germany. N. Z. Moreno.
Vice-President and Manager.

Richard de Rochemont, Pres., Ch. of Board
Gerald E. Weiler, Executive Vice-Pres.
Helen B. de Rochemont, Vice-President
Ruth Teksmo, Secretary, Asst. Treasurer
N. Z. Moreno, Vice-President
Joseph Stultz, Vice-President

Services: Production of documentary, indus-
trial, public relations and travel films for
theatrical, non-theatrical and TV distribution.
Production of closed-circuit presentations. Fa-
cilities: Production and editorial for 35mm
and 16mm color and black & white in U.S. and
overseas locations.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: America's Williamsburg
(Colonial Williamsburg); Once Upon a Time
( Philip Murray Fund) ; Light Upon the Earth,
Public Relations Series (Reader's Digest
Assoc.) ; Innocents Abroad (American Soc. of
Travel Agents); The Peaceful Valley of the
Loire, Riviera Rendezvous, Series of Travel
Films ( French Gov't. Tourist Office) ; Public
Relations Series (Life Magazine); Public Re-
lations Series (Sports Illustrated).

This 9th Annual Review Issue

is Your Most Reliable Reference Source

■k Producers whose listings appear in this sec-
tion have voluntarily supplied the minimum
client and film references for your reference
use. Five business-sponsored motion pictures
or slidefilms were the minimum requested for
an unqualified listing. Television commercials
are also listed for companies performing this
type of production work. Q'

9TH ANNUAL PRODUCTION REVIEW

11.3

METROPOLITAN NEW YORK:

VIDEOCRAFT PRODUCTIONS
(Division of Video Crafts, Inc.)

116 East 30th Street, New York 16, N.Y.
Phone : ORegon 9-6030

Date of Organization : 1950

Branch Offices: 1240— 27th Street, N.W.,
Washington, D.C. Barbara Freygang.
Toltyo Radio-TV Studio, Chuo-Ku, Tokyo,
Japan. Kizo Nagashima, w charge.

Arthur Rankin, Jr., President
Wendell Deland, Vice-President
Rene Mechin, Sales Manager
Larry Roemer, In dig. Production
Curtis Iverson, Art Director
Vincent Caputo, Studio Manager
Jan Breit, Dir. of Photographij

Services: Motion pictures for television and
industry, slidefilms, TV spots, TV graphics.
Complete art and film studio for all phases of
projection. Facilities: Motion picture and
still studio; cutting and editing facilities;
recording studio; cameras, lights, etc. Anima-
tion and stop motion puppet films in associa-
tion with Japan Animation Producers Assn.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: No Title (Israel Labor
Organization). Slidefilms: Operations Re-
search, 3 films (American Management As-
soc.) ; Bible on the Island (American Bible
Society); Most Unforgettable Quest, 3 films
(American Hotel Assoc); Business Science
(International Business Machines!. TV Coivi-
mercials: for The Great Atlantic & Pacific
Tea Co., Vanity Fair, No-Ca' ( Paris & Peart) ;
Johnson & Johnson (Frohlich) ; Puss 'N Boots,
Woolworth's (Lynn Baker) ; Breakstones
( Emil Mogul); Bible Reading Week (Ameri-
can Bible Society ) .

VISUALSCOPE, INCORPORATED

lO:'. Park Avenue, New York, N.Y.
Phone: MUrray Hill 3-3738

Date of Incorporation: 1955

John H. Rose, Jr., President
Manny Rey, Vice-President, Art Director
Robert \'anHouten, Sales Manager
Robert G. Taylor, Secretary-Treasurer,
Production Manager

Services: Audio-visual presentations includ-
ing the Visualscope wide-screen slide or film-
strip, standard filmslrip and slides, Vu-Graphs,
slide motion pictures. Facilities: Complete
art department, photographic studio, staflf
script writer, projection eciuipment and record-
ing facilities.

RECENT PRODUCTIONS AND SPONSORS

Slidkkilms: The Cham of Slaiiilcss Steel i In-
ternational Nickel Co.); // You Have Love
(Mennonite Central Committed; Let's Keep
the Record Straight ( Esso Standard Oil Co.) ;
How to Plan Kitchens (Youngstown Kitch-
ens) ; It's Better Than You Think (Electrolux
Corp.); Nationwide Survey (Avon); 1059
Advertising Story ( The Borden Co. ) ; Facts
and Teen Figures (Ladies' Home Journal).
Wide-Screen Slidefilms: Pram's Future
(Fram Corp.); Talfe Any Issue, Automotive
Presentation (Saturday Evening Post); DX
Sunray (Life Magazine); Ksquire Fashions
(E.squire Magazine); Sylrania's Ahead (Syi-
vania Electric Products); DC Power with

VISUALSCOPE: CONTINUED

Semi-Conductors (General Electric); Owens-
Corning Fiberglas <& Life (Owens-Corning
Fiberglas Corp.); Journal Power (Ladies*
Home Journal); Xmas 19.59 (Eastman Kodak
Co.) ; Chrysler of Canada (Ross Roy, Inc.) ;
Busch Bavarian (Anheuser-Busch) ;' T/^e All
Purpose Poiver Line, series of 6 films (Gen-
eral Motors Diesel) ; Pepsi Cola Sales Meeting
(Pepsi Cola Co.) ; Babbitt's Key to Success—
You (B. T. Babbitt Co.). Slide Motion Pic-
tures: Horizom Unlimited (Motorola, Inc.);
Everybody's Viewin' It ( Plymouth ) ; Alterna-
tives (National Service Board for Religious
Objectors); The Look of tlie Future (Four
Roses Distillers); Ion E.rchange (The Dow
Chemical Co.) ; Fab and Vel Powder (Colgate-
Palmolive).

4€-

ROGER WADE PRODUCTIONS, INC.

15 West 46th Street, New York 36, N. Y.
Phone: Circle .5-3040

Date of Organization: 1946

Roger Wade, President

Anne Koller, Vice-President

Wni. Buckley, Director

Marvin Friedman, Animation & Art Dir.

Philip Donoghue, Production Manager

Howard Mann, Film Director

Donald Lothrop, Creative Still Photographer

Services: Production of industrial motion pic-
tures (b&w and colon ; sound slidefilms; TV
commericals. Facilities: Studio, editing
rooms, dark rooms, Oxberry 16 35mm. anima-
tion stand, complete equipment and processing
facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: For All Time (Equitable
Life Assurance Society of the U.S.) ; Security
Regained (First National City Bank of New
York); Song of the Iron Road (Associated
Railroads of New Jersey) ; Grid Navigation
(U. S. Air Force); Cargo Gear Handling
(U. S. Navy). Slidefilms: Perception of
Driving Hazards (Shell Oil Co.).

Warner Bros. Television Commercial &
Industrial Films, Inc.

()()() Fifth Avenue, New York, New York

Rodney Erickson, Vice-President in charge
of World Wide Television Sales

-loseph D. Lamneck, Kastcru Sales
Representative

(See complete listing under Los Angeles area)

Wilding Picture Productions, Inc.

105 r\irk Avenue, New York, New York
I'hone: PLaza 9-0854

Hugh Gage, Vice-Prciident. in cliarge

(See complete listing luider Chicago area)

WINIK FILMS CORP.

250 West 57th Street, New York, N.Y.
Phone: Circle 6-7360

•5fi

..'this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 9th Annual Pro-
duction Review issue.

4f i

WILLARD PICTURES, INC.

45 West 4oth Street. New Y'ork 36. N. Y.
Phone: JUdson 2-0430

Branch Office: Editorial, Cutting, Projec-
tion, Recording, Animation : 550 Fifth
Avenue, New York, N. Y. i

Date of Organization: 1932

John M. Squires, Jr., President

S. A. Scribner, Jr., Vice-President

S. H. Childs, Treasurer j

Services: Industrial, medical, educationaV
sales and job training motion pictures and
slidefilms: training films for U.S. Armed.
Forces and Governmental agencies; theatric-
als; television film shows and commercials.
Facilities: Mitchell NC cameras and camera-
top station wagons, portable generators, field-
sound recording instruments; pioneer in in-i
dustry techniques and equipment; color pro-
duction in East and South America for theat-
rical producers; animation department; pro-
jection and cutting rooms; creative staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Aristocort — Uses in Derm-
atology (Lederle Laboratories Div., American
Cyanamid Corp.) ; An American Factory (Gen-
eral Electric Co., U. S. Information Agency) ; j
Circle of Confidence (Firestone Tire and i
Rubber Co.); New York (The Advertising!
Council ) ; training films for U. S. Navy and i
other government agencies; Wild Life in,
Venezuela (Creole Petroleum Corp.). |

, j

WONDSEL, CARLISLE & DUNPHY, INC. '
1600 Broadway, New York 19, N.Y.
Phone: Circle 7-1600

Date of Organization: 1957

Harold E. Wondsel. President

Robert Carlisle, Vice-President in charge of

Production
Thomas Dunphy, Vice-President in charge

of TV activities
Walter Kullberg, Secretary-Treasurer
John Affriol, Production Manager

Services: Complete facilities and staff per-
sonnel for the production of all types of mo-
tion pictures including theatrical, industrial,
documentary and television. Facilities: Our

own large air-conditioned studic

and

35mm tape recording, complete camera, light-
ing and all other photographic equipment.
Editing and film storage facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Eye Witness Report, Press
Version (Sun Oil Co.); Essential Oib< of
.Africa. English and Spanish versions
( Fritzsche Bros.); All the Difference in the
World (National Assoc, of lee Industries);
.Measuring Up (American Telephone & Tele-
graph Corp.); U.S. 19.59 Royal Master (U.S.
Rubber Co.); .lak-Et-Pak (Continental Can
Co.); Seagrams Conventio7i Sales Talk (Sea-
gram Distiller Co.). TV Commercials: for
Chef Boy-Ar-Dee, General Electric, Argus
Cameras. Royal Typewriters, Borden Co.,
Beech-Nut Gum, General Foods (Young &
Rubicam); Vaseline .lelly, Esso E.xtra Gaso-
line, Nestle's ( McCann-Erickson ) ; National
Biscuit Co., Nair, American Chicle Co., Royal
Pudding (Ted Bates & Co.); Council for
Financial Aid to Education (Advertising
Council); Instant Sanka (Benton & Bowles);
Hazel Bishop (Raymond Spectori ; and others.

114

R II .SI NESS SCREEN MAGAZINE

A^ cnu^Af c3

NEW YORK

WYLDE STUDIOS, INC.

■11 West 57th Street, New York. N.Y.

I'lu.iie: PL l-i;970

I);ite iif Organization: 1957

Robert Kean, Executive. Producer
Fred Levinson, K.veci(tive Producer
Robert Leamy, Production Manager
Joseph Bernstein, Associate Producer
Beverly O'Reilly, Director of-Saies

SERVICKS: Art and animation of all -t^pes,
motion pictures, motionslides, and slidefilms
for industry, education, training and tele-
vision: storyboards, character design, scripts
and jingles. Facilities: Creative and pro-
duction staff, complete art studio, animation
and editing departments with Hi and :?5mni
Oxberry camera, screening room.

RECENT PRODUCTIONS AND SPONSORS

MOTloNtiLlDKt;; Tin Vision of Tittrisidii. K-
Motion. Plus Over Normal (Television Bureau
of Advertising) ; Miss Bradley Goes to Finish-
ing School (Cranston Paint Works Co.);
Sinilf—Show — Suggest (National Assoc, of
Hosiery Mfrs. i ; Tlic Daij that Susie Lost Her
Smile i Bristol-Myers Co.). Slidefilms: Jun-
ior Demo Sc^(oo/" (Revlon, Inc. i : Tlie Guard-
ians, It's Up to You I Blue Cross) : Tlie Watch
Repair Man. Watchmarket Study. French ver-
sion (Watchmakers of Switzerland): Today
and Touiglit (National Broadcasting Co.):
Rockefeller Presentation for TV ( Marschalk-
Pratt) ; General Shoe Corp. presentation (Tom
Lee, Ltd.). TV Commercials: for Es.so
Weather, Esso Heating Oil ( McCann-Erick-
son); Candettes (Paul Klemtner & Co.);
Showcase of Sports ( Rose-Martin i : Kozak
Polishing Cloth (Vincent-Michaels); Good
Housekeeping Cookbooks (Good Housekeeping
and Consolidated Book Publishers); Rodeo,
Ice Follies i J. C. Bull. Inc. ) : promotional spots
for National Broadcasting Co., National Tele-
film Associates.

SEYMOUR ZWEIBEL PRODUCTIONS, INC.

11 East 44th Street. New York 17. X.Y.
Phone: MUrray Hill 2-4450

Date of Organization : 1948

Seymour Zweibel, President. Executive

Producer
Susan W'ayne, Vice-President, Producer,

Director
Lillian Klass, Secreta7-y

Services: Production of industrial and theat-
rical sound motion pictures and sound slide-
films. Facilities: Complete :35mm and l(5mm
motion pictures and sound slidefilm produc-
tion. Still and sound photo studios, art de-
partment for both slidefilms and animation.
editorial service, sound recording, b&w & color
lahoratoi-y.

RECENT PRODUCTIONS AND SPONSORS

Sound Slidekil.MS: Timcliceping — The Modern
Way ( Executone, Inc.); Business Problems —
Bu.<!iness Opportunities (Dun & Bradstreet);
Fitter Offices (Security Steel Co.); Buyer for
the Public, Opportunities & Benefits (W. T.
Grant Co.).

I Also listed as Gotliam Film I'nids.)

New York State

if cn

MIDDLE ATLA

Rampart Productions

()8 Pinevvood .•\\ciiuc>, .Alb.-my, New York
Phone: 2-2020

Philip It/.kow, Executive Producer

(See complete listing undei- New York City)

•5f

United States Productions, Inc.

Thomas G. Carroll Associates

lU; Washington Ave., Albany, N.Y.

Thomas G. Carroll, in charge

(See complete listing under New York City)

ACADEMY-McLARTY PRODUCTIONS, INC.

45-47 Stanley Street, Butt'.ilo tl, N.Y.
Phone : TAylor 03:^2

Date of Organization: 19.'M
Date of Incorporation: 1959

Branches : 333 South Warren St., Syracuse,
N.Y. Phone: HArrison 2-6212. Norman
B. Ross, Executive in Charge. 1970 S.W.
61st Court, Miami, Fla. Phone: MOhawk
6-0475. Willard D. Jones, Executive in
Charge, Production Manager.

Franz E. Hartmann, Pres. & Exec. Producer
Henry D. McLarty. Exec. Vice-Pres. Chg.

Sales
Norman B. Ross, Production Manager
Robert Dufford, Chief Recordist
David Mark, Writer-Director
Theodore Katz, Art Director
Helen Brayman, Editorial Supervisor

Services: 16mm and 35mm films for education,
sales training and promotion, fund raising,
public relations, progi'ess report. Sound slide
and filmstrip presentations. TV film and slide
commercials. Tape, disc and film recording.
Mobile unit rental. Facilities: Sound stages
in Buffalo and Syracuse. Arriflex, Maurer,
Bell & Howell cameras. Rangertone '4" tape
recording; interlocked Stancil-Hoffman mag-
netic dubbers and recorders; Maurer optical
recording; hot press titler; 3 music libraries.
Studio and location lighting; completely
equipped 7-ti)n moljile unit; animation stand.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Park-A-Loft ( Dresser-
Ideco Co.); Quick-Set Your Wuij to Profits
(U.S. Ceramic Tile Co.); Union Metal in
Honolulu (Union Metal Co.) ; From The Base
Pan Up, Dealer Day U.E.D. ( Carrier Corp. ) ;
Friction Reduction ( Federal Bearings Co. ) ;
Vernon Downs The Miracle Mile (Vernon
Downs Harness Racing Assoc.) ; Jet Starters
{ Bendix Aviation ) ; Wholesaling Frozen Foods
(General Foods); The Exceptiomil Child. 18
programs ( Syracuse University and The Ford
Foundation). Slidefilms: Air Distribution
and Duct Sizing. Advanced Pschrometrics, Air
Conditioning Processes and Properties (Car-
rier Corp.) ; Cyclonic Combustion (Cyclotherm
Boiler Co.); To Give Enough (Jewish Home
For The Aged). TV Commercials: for
Dairyman's League Co-Op, Fitzgerald Broth-
ers Brewing, Household Research Corp., Jeffer-
son County Savings Bank, Onondaga County
Savings Bank, 1st Trust & Deposit Co. of
Svracu.se.

HOLLAND-WEGMAN PRODUCTIONS

197 Delaware Avenue, Buffalo 2, N.Y.
Phone: MAdi.son 7411

Date of Organization: 1952

Sheldon C. Holland, Partner
Edward J. W^egman, Partner
James I. Allan, Editorial Chief
Paul G. Ent, Director of Photography
Andrew J. MacGowan, Jr.,

Senior Writer-Director
John V. Gates, Cinematographer
John E. Rjarnow, Art Director
Floyd G. Stratton, Laboratory Manager
.Norman Tolson, TV Creative Director
Paul B. Davis, Account Executive

Services: 16mm and 35mtTi films for bu.siness
industry and television: Sales promotion, pub-
lic relations, educational, medical and scientif-
ic. Commercials and programs for television,
in color or black and white. FACILITIES: Com-
plete creative, production and laboratory facil-
ities. 2,000 sq. ft. .sound stage, blimped
Mitchell 16mm and :!5mm studio cameras; 3
magnetic film recorders, 4 channel magnetic
film mixing, V4 inch magnetic sync recorder;
animation and art department; Acme anima-
tion stand; creative staff; music library; lab-
oratory for processing, printing and edge
numbering; fireproof film vault; Fearless
Panoram dolly, Worral head, M-R mike boom.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Fmnth Sracoast, chapters
III, IV (St. Lawrence Seaway Development
Corp.) ; Keeping Ahead Automatically ( Inger-
soll-Rand); Time to Relax ( Barcalo ) ; You
Are the Red Cross (American Red Cross);
Magnetic Dies (S. B. Whistler & Sons) ; Fire
Afloat (Hooker Electrochemical Co.); Three
Men (Eastern Railroads Assoc); Heart of a
City (Niagara Falls Community Chest).
Slidefilms: Magic Walls, Holostud (National
Gypsum Co.) ; Tale of Two Farms. How to
Sell Unico (United Cooperatives).

TRI-J FILM PRODUCTIONS

15 Penfield Street, Buftaln IM, N. Y.
Phone: GArfield 6644

Date of Organization: 1956

Jerome J. Joseph, Owner, Producer-
Director
Irwin Green, Sales Manager

Services: Complete production of motion pic-
tures, live or animated and slidefilms from
storyboard to screen to serve all needs. Fa-
cilities: 40' X 50' sound stage. 16mm synchro-
nous cameras and sound recording unit, studio
and portable lighting equipment, editing de-
partment, animation facilities. Portable equip-
ment for location shooting anywhere.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Competition Drinr (Ken-
dall Oil Refinery ) ; Help &■ Happiness in Learn-
ing (Parent Council for Retarded Children);
Xo Lift Snoic Plow (Industrial Metals Corp.) ;
This As the Answer ( Protec-O-Matic Corp.);
The S-110 (Sylvania Electric Products Corp.).

9 T H ANNUAL PRODUCTION R F. V I E W

115

MID-ATLANTIC: New York State

Victor Kayfetz Productions, Inc.

1200 Wcstfall Road, Rochester 18, \. Y.
Phones: Hillside 5-0883, GReenfield 3-3000

("See complete listing under New York City)

District of Columbia

AMERICAN FILM SERVICES

2932 Cortland I'lace, N.W., Washington, D.C.
Phone: COkimbia 5-2564

Date of Organization: 1946

Henry \. Hoagland. Preniclcnt

Services: Producers of 16mm sound films
specializing in public relations films for col-
leges and universities for fund raising, alumni
relations; also producers of sport films for in-
struction and entertainment. Distribution out-
lets throughout United States using some 25
regional educational film libraries. FACILITIES:
Contract for sound and editing with companies
specializing in that work. (None owned.)

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tlie Cliallmge (American
Baptist Convention); This l.s Rcdlands (Uni-
versity of Redlands ) ; Men in the Making ( The
Peddie School); Gnttnrai/ ta Learning (Hood
College i .

Atlas Film Corporation

714 Warner Building, 501 13th Street, N.W..
Washington 4, D.C.

(See complete listing under Chicago area i

Calhoun Studios, Inc.

417 Southern Bldg., Washington 5, D.C.
P. Bateman Ennis, Representative

(See complete listing under New York City)

CREATIVE ARTS STUDIO, INC.

814 H Street, N.W., Washington 1, D.C.
Phone: REpublic 7-7152

Date of Incorporation: 1942

Milton R. Tinsley, Preaident
George W. Snowden, Vice-Presidnit
Lloyd B. MacEwon, Treaxurer
Arthur C. hidings. Production Director
Melvin M. Emde, Project Siiperuinor
W. Wilson Taylor, Project Supervisor
George C. Wright. Public Relations
Frank S. Stewart, Technical Art Dei>t.
Frank M. Harding, Art & Design Dept.
John .1. Poland, I'liotograpin/ Dept.

Services: Motion pictures — commercial, train-
ing, educational and informational: TV com-
mercials; slidefilms and slides; charts; art
work of all types; scripts; creative exhibits
design; kit materials, etc. Facilities: 35mm
and 16mm animation, still photography,
titling, research and writing, designing and
complete art service.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Sam'l and Social Seciuih/.
Accidents Don't Jnst Happen (Dept. of Health,
Education & Welfare) ; History of the Navy —
Ciiul War I, History of the Xamj — Civil War

CREATIVE ARTS: CONT'D.

// (U.S. Navy, Bureau of Aeronautics); The
Number One Lifesaving Cliallenge in America
Today ( President's Committee on Traffic
Safety). TV Commercials: six TV spots,
eight films (Automotive Safety Foundation h

NATIONAL FILM STUDIOS, INC.

I formerly Capital Film Studios i
105 nth Street, S.E., Washington 3, D.C.
Phone: Lincoln 6-8822

Date of Organization: 1953

Harold A. Keats, President

F. William Hart. Managing Director &

Treasurer
Edward W. Alfriend, IV, Vice-President
Stanley Allen, Vice-President

Services: Complete 35mm and 16mm motion
picture production. Facilities: Completely
equipped studio including air conditioned
sound stage; equipment and personnel for
studio or location production; RCA Sound
Recording supplied by Capital Film Labora-
tories. Inc.

RECENT PRODUCTIONS AND SPONSORS

Motki.N Pictures : Boats. .Motors and People
I.Johnson Motors and American National Red
Cross); We')'e Tli inking of You ( Maurer,
Schuebel & Fleisher and Communication
W'orkers of America) ; Dtcome Ta.r, Jf-H Clubs,
Italian series (U.S. Information Agency);
Administrator's Report (National Aeronautics
and Space Administration); Dead to the
World, theatrical release. Filmed TV Pro-
grams: The Twentieth Century, with Walter
Cronkite (CBS-TV). TV Commercials: for
Westinghouse ( McCann-Erickson ) ; Back to
School spots (U.S. Office of Education).

NORWOOD STUDIOS, INC.

926 New .Jersey Avenue, N.W., Washington.

D.C.
Phone: District 7-2992

Date of Organization : 1951

Philip Martin, Jr., Pres., K.rec. Producer
Tom Burrowes, Vice-Pres., Controller
Vaughn B. Coale, Asst. to the President
Jack Ballard, Secretary-Treasurer
Glenn Johnston, Director of Pliofograpliy
Boyd Wolft", Head. Writing Department
Ray Haney, Director of Music
Carlyle Robinson, Production Sui)ervisor
Carl Fowler, Head, F^ditorial Department

Services: Production of motion pictures for
theatrical, non-theatrical and TV. Facilities:
35 and 16mm Mitchell cameras, lighting and
grip equipment and transportation equipment.
Editorial and projection facilities. Westrex
and RCA sound I'ecording. Sound stages.

RECENT PRODUCTIONS AND SPONSORS

Motion 1'ICTUKEs: operation Brotlicrliood (In-
ternational Bi-otherhood of Electrical Work-
ers) ; U's Good Business (AFL-CIO) ; Officers
Confere7ice (Department of Defense); Year
of Birtli (Brown University); Transistors
(U.S. Information Agency).

•K-

Reid H. Ray Film Industries, Inc.

I22.A Washington Building, Washington 5,

I'linnr: Disti-ict 7-S729
R. E. Whitney
(See complete listing under St. Paul, Minn.i

SIGHT & SOUND, INC.

923 Fifteenth Street, Washington 6, D.C.
Phone: RE 7-8530

Date of Organization : .April. 1958

Edgar Parsons, President
Stanley G. House, Vic:'-President
Marvin Gerstin, Secretary

Services ; Consultants in planning, productioi
and utilization of motion pictures, sound slide
films and visual presentations. Producers o:
TV commercials, information films and sounc.
slidefilms. Scriptwriting, film editing, sounc
recording, distribution for industrial interna
producers. FACILITIES: Sound stage 40' x 60'
screening, cutting rooms; Stancil-Hofl'mai
magnetic recording and mixing.

RECENT PRODUCTIONS AND SPONSOR'

Motion Pictures: Squeaky the Squirrel
Timothy the Turtle, Billy's Xeu- Tricycle
Peter the Pigeon (AAA Foundation for Traffic
Safety ) ; Lancaster County Safety Parade
(Lancaster Automobile Club). TV Commer-:
CIALS: for Giant Food Stores (Ads, Inc.). TV
Newsfilms: for National Education Assoc.
1

Videocraft Productions
Division of Video Crafts, Inc.

1270— 27th Street, N.W., Washington, D.C.

Barbara Fi-eygang

(See complete listing under New York City)

WASHINGTON VIDEO PRODUCTIONS, INC.!

1637 \\'isconsin A\e.. N.W., Washington 7,

D.C. i

Phone: A Dams 4-5737 |

Date of Incorporation: 1948 '

Branch Offices: CPO Box 710. Tokyo, Japan.;
Mr. Ian Mutsu. 203 Regent Street, Lon-i
don Wl, England. Mr. Howard Connell.;

George F. Johnston, President j

James G. Lindsay, Manager j

Services: 35mm and 16mm color, b&w, silent =
and sound motion pictures. Facilities: Large'
stage, complete lighting, grip and camera'
equipment for 16mm and 35mm production.'
Cover U.S.; overseas production experience, I
with emphasis on Far East.-

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Heart of a Stranger]
(Christian Childrens Fund); Art Trea.^ures]
of Korea (Republic of Korea); Ready om
Ocean Station Xovember (U.S. Coast Guard) ; -
United for Freedom (United Rubber Work-
ers); no title (Democratic Nat'I. Committee).

Baltimore, Maryland

MILNER-FENWICK, INC.

.3800 LilxMiy Heights Ave., Baltimore 15,

Maryland
Phones: MOhawk 4-4221-22 t

Date of Organization : 1956

Ervin M. Milner, President
Robert T. Fenwick, Vice-President
Hobart Wolf, Jr.. Vice-President

Servhes: Informational motion pictures for
industry and government. TV commercials
and full animation. Complete service in re-
seai'ch, scripts and finished products. FACILI-
TIES: Conii)lefe sound studio. 35mm equip-
ment. Animation stand. Production staff.

1J6

BUSINESS SCREEN .MAGAZINE

MILNER-FENWICK: CONT D.
[CENT PRODUCTIONS AND SPONSORS

lOTION ruTliKKs; SiiHi lilt Beiiinniiiii of
rime (Internal Revenue Service) ; Science for
\lfin — 0)it Among the Stars. Cinderella's Gown

U.S. Information .Agency i ; I)opi>ler Radar
iBendix); The Intruder ( E. L. Bruce Co.,
inc.) ; Ditchinfi Techniques for Transport Air-
craft (V.S. Air Force) ; Civil Kni/ineers of the
K'avif (U.S. Navy); Johns Hopkins File 7
((Johns Hopkins University > : Classified film
'(Westinjrhoiise I : Special Film Reports — Vice
President Nixon, Dr. Milton Kisenhower and
Senator Beall. TV CoMMKKciALii :. for Holi-
day Cijrarette.s. FFV Cookies (Cargili, WUson
'& Acree); Rreyers Ice Cream (Lewis & Gil-
man ) ; Roberts Scrapple, Rapa Scrapple,
Kissling Sauerkraut (Cox Agency); Conte
Luna ( Rozell & .Jacobs); Yolanda Oil (VV. B.
Doner); DCSA ( Ketchum, MacLeod &
itlrovei; Brigg.s Ice Cream, Hot Dogs ( Kal,
Ehrlich & Merrick I : A'alley P^irge Beer ( Al-
vin Epstein Agency i .

MONUMENTAL FILMS &
RECORDINGS, INC.

220;i Maryland Ave., Baltimore 18. Maryland
Phone: CHesapeake .S-2549

Date of Organization; 1950

John D. A'Henis. President &■ General

Manager
Max Brecher, Vice-President tt- Technical

Director
Vernon P. Spedden, Director of

Cinematograph !i
C. Wilbur Taylor. Snperrisor Sound Dept.
William Englar, Director of Recording &

Mixing
William Muth. Director of Public Relations
Edouard Hilbert, Animation Director
Thomas Meek, Art Department
Mae Guckert, Director of Office Personnel

Services: Motion pictures, slidefilms and radio
transcriptions for advertising, public relations,
training and television. Facilities: 2 sound
stages, :^5mm BNC Mitchell, .'5 Arrifiex and
Bell & Howell cameras, 1200 ft. 16mm Auri-
cons. Cine Specials, dollies, blimps, .script
prompter, etc.; complete stage and location
lighting: art department, animation stand;
separate recording studio complete with inter-
lock projection and IGmm magnetic tape, '4"
Ampex and Presto tape machines. Western
Electric eight channel mi.xer, music library,
etc.; complete Kinescope picture and sound
facilitie.s including off the air monitor; com-
plete cutting rooms equipped with 16mm and
35mm Moviolas and hot splicers.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Magic Switch i Black
& Decker Mfg. Co.) ; Jamaica, Harwood Hills
(Reynolds Metals Co.); Duralite Storji
(Warner Fruehauf Co.); Point of Contact
( Montgomery County Government ) ; Canal
Dredge ( EUieott Machine Co. ) ; Defense Re-
port ( State of Maryland ) . TELEVISION Films ;
Yard 'X Garden ( VanSant, Dugdale & Co.);
Coastal Foods ( W. B. Doner & Co. ) .

•5f

STARK-FILMS: CONT'D.

Milton Stark, President

Rose S. Stark, Secretarii

(^isper Falkenhan, Production Manager

Harold Elkin, Purchasing. Personnel Mgr.

Services: Produce 16mm color, b&w silent and
sound films. Sound, silent color slidefilms.
Facilities: Small studio; complete IGmm
camera and production equipment ; cover
Fjastern U.S. region. Unused selection stock
footage U.S. Naval Academy, Washington,
I). C, B.-iltimorc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Nutrition (National Dairy
Council); Fuson ( Meyercord Co.); various
untitled films for Johns Hopkins University,
City of Baltimore, State of Maryland; untit-
led film in process for Library Institute of
America. TV AND Theatrical Films; Publix
/'(irking i Jos. Katz Co.).

New Jersey

STARK-FILMS

Howard Street. Baltimore 1,
LE 9-.3391

Date of Organization: 1920

o."?? N
Phone

Md.

FIORE FILMS

128 Mallory Avenue, Jersey City 4. N.J.
Phone: HEnderson 2-4474

Date of Organization : 1951

Branch: Room 1103, 332 West 52nd St.,
New York, N.Y. William Kohler, Exec-
utive in charge.

AI Fiore, Production
M. A. Fiore. Sr., E.recutive Director
Will Kohler, Photograptnj & Sound
Nicholas Rosse, Distribution

Services: 35 and 16mm educational and doc-
umentary, public service films, black and white
or color, for industry, television, public rela-
tions, religious and civic organizations. Sound
slidefilms; animation: television commercials.
Facilities: Complete 35 and 16mm filming
and editing equipment, 70' x 110' sound stage.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Slierl<ick McKanick's Crime
Lab (Standard Motors, Inc.); Tgpe Face
Selections { Lane & Young, Inc. ) ; Selling
Sterile Meats (Can Meat Corp.) ; The Life of
Your Floor (Custom Chemical Co.); Those
Solid Comforts ( Perma-Foam, Inc.). TV
Commercials: for Perform Hair Set (Rhodes
Pharmacal Co. ) ; Sardo ( Sardeau, Inc. ) ;
DeJur Electra Camera, DeJur Stenorette
I Friend-Reiss Advg. ) ; Art Cravons (Sargent
Co.).

ON FILM, INC.

33 Witherspoon Street, Princeton, N.J.
Phone: WAlnut 1-7800

Date of Organization: 1951

Branch Office: 315 East 55th Street, New
York, N. Y. Phone: PLaza 9-2330. Mal-
colm Scott, Hugo Seller.

Robert Bell, President

Willijim Riley, E.rec. Vice-President .

Frederick Johnston, Jr., Treasurer

John Thompson, Director of Sales

Alfred Califano, Production Coordinator

Carlo Arcamone, Supervising Editor

Yngvar Haslestad, Director of Distribution

Services: Creation, production and distribu-
tion of motion pictures, sound slidefilms and
TV commericals for industry, government,
agriculture and television. Public relations.

MIDDLE-ATLANTIC STATES:

ON FILM: CONTINUED

sales promotion, special puipose, merchandis-
ing, medical and training films. FACILITIES:
16mm and 35mm cameras, 5500 sq. ft. sound
stage, animation stand and camera, magnetic
recorders, art department, staff writers, direc-
tors, editors and artists.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Getting Down to Caxings
(American Rayon Institute): Tie-Tie Go
Round (Chicago Printed String Co.); The
Search at San Jose ( International P.usiness
Machines Corp.); The Rig Board (New York
Stock Exchange I ; This Is Philip Morris
(Philip Morris, Inc.); .Vo One Maestro (Fac-
tory Man.igement and Maintenance, McGraw-
Hill) ; To Plea.'^e a Woman (The Dow Chemical
Co.). TV Commercials: for General Electric
Co. (B.R.D.&O.); Aluminum Co. of America
( Fuller, Smith & Ross, Inc.) ; Pittsburgh Plate
Glass Co. (Ketchum, MacLeod & Grove, Inc.) ;
General Foods Corp., Johnson & Johnson
(Young & Rubicam, Inc.).

STAR INFORMATIONAL FILMS

240 West Front Street, Plainfield, N.J.
Phone; Plainfield 5-8343

Date of Organization; 1955

Arthur Krienke, Onmer

Services: Industrial, sales and scientific film.s
from script to screen. Facilities: 16mm
Mitchell and Cine Special cameras; stop mo-
tion, time-lapse equipment; special camera
stands; microscopic equipment; tape and
synchronous magnetic recorders: title and
special effects stands: cutting rooms, lighting
equipment, special effects shop.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tranquilizers, A Sew Idea
in Animal Feeds, Dtinamic Careers Through
Agriculture, Montgomenj Feed Trials ( Chas.
Pfizer & Co., Inc.) ; Gymkahnna-58 (Continen-
tal Motors); Machine Design Anabjsis i Mai-
denfcu'm Brassiere Co.).

Pennsylvania
CLOSE AND PATENAUDE

1616 Pennsylvania Blvd., Philadelphia 3, Pa.
Phone: LOcust 8-4224

Date of Organization; 1956

E. Burt Close, Partner

Joseph A. Patenaude, Partner

Frank A. Wagner, Creative Director

David J. Flood, Director of Films

Louise d'A. Fortier, Traffic & Prod. Supvr.

Services; Production by cut-out art or flat
art technique of sound filmstrips, motion pic-
tures and filmed TV commercials. Facilities:
Photographic studio for production of film-
strips: facilities available for production of
motion pictures and T\' commercials.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictiires: Introduction to IXAmatic.
The Opportunity (Insurance Co. of North
America); Application for Employment (Air-
temp Div., Chrysler Corp.) ; You Hold the.
Keys, script (Scott Paper Co.). SLIDEFILMS:
Case of the Contest Clues (American Motors) ;
Budd Wheel Maintenance (Lewis & Oilman) ;

(LISTING CONTINUES ON FOLLOWING PAGE)

9TH .ANNUAL PRODUCTION REVIEW

117

MIDDLE-ATLANTIC STATES:

Metropolitan Philadelphia

CLOSE & PATENAUDE: CONT'D.

Member of the Family (Philadelphia Bulle-
tin) ; The Neio Product Story, Something is
About to Happen, You and tlie Challenge of
'59 (Airtemp Div., Chrysler Corp.) ; The Gen-
eral Finda a Home, We Want to Know, De-
cision to Buy, and 3 others (E. I. dii Pont de
Nemours & Co., Inc.) ; Opportunity Time
(Hamilton Watch Co.) ; INAmatic, The Beloit
Survey, Advertising & Sales Potential (Insur-
ance Co. of North America) and others for
various clients. TV Commkrcials: for Hors-
man Dolls, Amsco Shirley Temple TV Theater
(Lavenson Bureau of Advg. ) .

De FRENES COMPANY

1900 Buttonwood Street. Philadelphia 30,
Pennsylvania

Phone: RIttenhou.se 6-1686

Date of Organization : 1916

Joseph De Frenes, President, Treasurer
Michael Levanios, .Jr., Vice-Pres., Prod.
Richard De Frenes, Secretary, Cameraman
Leon S. Rhodes, Writer-Director, Animation
Director

Stephen A. Ciechon, Writer-Director,
Fditorial Chief

Robert R. Smith, Director-Cameraman
Paul A. Litecky, Cliief Sound Engineer
Henry D. McKee, Artist
Charles Williams, Artist
Joseph X. Lei re r, Cameraman
Frank D. Pugliese, Cameraman
James W. Fabio, Cameraman
Russell K. Spear, Office Manager

Servicks: Complete motion picture and slide-
film production from script to finished film.
Specialists in the production of motivation,
TV and training films for business, associa-
tions and government agencies. 25 full time
staff employees. Facilities: 2 completely
equipped sound .stages and complete location
equipment for 16mm and ;55mm color or B&W
production; art and animation department
with .3 animation stands; special effects de-
partment; five ;3.5mm magnetic or optical RCA
sound channels; lighting equipment available
for rental; music library; film storage vault:
carpenter shop.

RECENT PRODUCTIONS AND SPONSORS

Motion 1'ictukes: The Next Giant Step iMin-
neapolis-Honeyvvell ) ; Cummings City (U. S.
Army); C-130 Interim Aerial Deliveri/ Sys-
tem (U. S. Air Force); Officer Candidate
School, Naval Gun Ammunition, Preparation
of Boilers for Inactivation (U. S. Navy) ; Sur-
gical Repair of Aortic Insufficiency (Bailey
Thoracic Clinic) ; The Christian Answer - 195S
(Summer Evangelistic Committee); Compu-
ter, Space. Ballistic Mi.s.nle. Program films
(Burroughs Corp., General Electric Co., Radio
Corp. of America). TV Commercials: for
Food Fair, General Electric, Big Brothers,
Margo Wine, Atlantic Refining Co.

Pittsburgh, Pennsylvania

Colmes-Werrenrath Productions, Inc.

Penn Sheraton Hotel, Pittsburgh, Pa.
Phone: GRant 1-3696

George Heid, Manager

( See complete listing under Chicago area)

MODE-ART PICTURES, INC.

1022 Forbes Street, Pittsburgh 19, Pa.
Phone; EXpress 1-1846

Date of Organization: 1938

James L. Baker, President

Robert L. Stone, Executive V ice-President

August A. Borgen, Vice-Pres., Recording

H. John Kemerer, Vice-President

Florence E. Baker, Secretary & Treasurer

Louis Sisk, Editorial

Services: 16mm and 35mm educational, pub-
lic relations, sales promotion and TV produc-
tion. Facilities: Complete 16mm and 35mm
editorial (1, 2 or 6 head Moviolas), camera,
lighting and mobile equipment, including 1800
amp generators. Recording facilities include
synchronous I4" and ;^5mm magnetic to 16mm
and 35mm optical.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: ragiaut of Steel 1 Bethle-
hem Steel Co., Inc.) ; Power & Promise, A
System That's Sure - Thermalastic (Westing-
house Electric Corp.); New Horizons in Tool
Steel (Allegheny Ludlum Steel Corp.).

WARREN R. SMITH, INC.

210 Semple Street, Pittsburgh 13, Pa.
Phone: MUseum 3-6300

•5f

Wilding Picture Productions, Inc.

3 Gateway Center, Pittsburgh. Pa.
Phone: GRant 1-6240

Karl Kuechenmeister. District Manager

( See complete listing under Chicago area )

Other Pennsylvania Cities

NORTH AMERICAN FILM CORPORATION

106 E. 10th Street, Erie, Pa.
Phone: 2-6493

NEIL HARVEY PRODUCTIONS

Suite 1118-20-22 Broad Locust Building
Philadelphia 2, Pennsylvania

Phone: KIngsley 6-0123

Real Facts for Sponsors

— evidence of suppliers' ^ood faith
•k The detailed listings given specializing
producers of business motion pictures and
slidefilms furnish the buyer of sight sound
media with solid evidence regarding any
prospective supplier. Listing data requests
emphasized the need for both film and
sponsor references and it is this area of
each listing which indicates the recent ex-
perience of each company in these pages.

The growing volume of TV commercial
production is noted in listings of the com-
panies which provide this service and in
a special additional source list included in
this year's Protluclion Review issue. |^"

MICHENER & O'CONNOR STUDIOS

1007 North Front St., Harrisburg, Pa.
Phone: CEdar 4-5988

Date of Organization: 1953

Branch Office: Lemoyne Theater Building
Lemoyne, Pa. Phone: (Harrisburg
CEdar 4-5988. Henry L. Miller, Director
Edward C. Michener, President
Walter G. O'Connor, Vice-President
Henry L. Miller, Production Supervisor

Services : Motion pictures, slidefilms, TV com-
mercials. Facilities: Studio space 3:300 sq
ft. including sound stage, post-recording, pro-,
.jection, sound recording and mixing rooms;
editing facilities; animation stand; complete
basic filming equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Give Us This Day (United
Fund); More Milk for Danny (New Holland
Machine Co.). Slidefilms: Eternal Vigi-.
lance (Capital Bakeries). Filmed TV Pro-I
GRA.Ms; for Republican State Committee, .series'
of 30. TV Commercials; for Pennsylvania
Medical Society, Pennsylvania Bankers Assoc.,'
Dauphin Deposit Trust Co.

STUDIO SIXTEEN

27 Hawthorne Road. Wyomissing Hills.

Reading, Pa.
(Mailing address; Bo,\ 1161, Reading, Pa.)
Phone: ORchard 8-7950

Virginia

TANTAMOUNT PICTURES, INC.

108 N. Jeffer.son St., Richmond. Virginia
Phone: Milton 8-5841

TV & MOTION PICTURE PRODUCTIONS,
INC.

117 East Main St., Richmond. \'irginia
Phone; Milton 3-4444

Date of Organization : 1955

John C. Wood, President

Robert E. Kennedy, Vice-President

Services: Industrial, public relations, stock- *
holder relations films; TV commercials; TV i
slide commercials; TV newsclips. Facili- i
TIES: Complete 16mm b&w laboratory equip- ■
ment, editing, studio, lights and complete .
sound system.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: More Power for All (Vir- '
ginia Electric and Power Co.) ; Highlights of I
1957. Highlights of 19.'>S (Reynolds Metals '
Co.) ; New Bun Packer (Union Machinery Co., '
AMF); Make Way for Progress (Virginia ■
State Dept. of Highways) ; Personnel Train-
ing Film (Thalhimers Dept. Store); Cuban ■
Tour (A. H. Robins Co.); Sales Film (Con-
crete Structures, Inc.); Newsreels; for i
NBC-TV, Reynolds Metals Co., Robertshaw-
Fulton Controls Co., Virginia State Dept. of
Highways, Virginia Electric and Power Co.
TV Commercials; for Reynolds Metals Co. ■
(Clinton E. Frank, Inc. 1 ; Southern Biscuit Co.,
Sam McDaniel & Son, Central Richmond As-
soc. (Cargill, Wilson & Acree, Inc.) ; Southern
Lightweight Aggregate Corp. (Cabell Eanes,
Inc.) ; Southern States Co-operative (Direct) ;
Richmond .Area Community Chest (Direct).

118

BUSINESS SCREEN MAGAZINE

Floridc

RAINBOW PICTURES, INC.

ITvlO LovaiUi' Avf.. (dral t;abU's 1(1. Florida
I'hone: MOhawk 5-:?524
I Date of Oi-Kiiiiization: 1918

Walter Resce, Pn'f:idciit
Kiitli B. Resce, Sccretanj-Trea^nrer
I Oscar Barber, Production Chief
I Services: Complete 3.5mm and 16mm produc-
' tions of theatrical, television, industrial and
I educational films. Script writinj? and editing.
' Complete ;i.5mm and 16mm color or bla^k &
white animation services. FACILITIES: 70' x
110' air conditioned soundproof stage, 28' ceil-
ing. .■!.5mm BNC Mitchell. .S.Dmm N. C. Mit-
chell, H5mm .Arrifle.x, 16mm Mitchell. 16mm
Bell & Howell Filmos, .S.amm RCA magnetic
sound: Uinini Recvesound: :^.5mm Moviolas
with double picture head and double sound
head both optical and magnetic. Same Movi-
ola in 16mm. Oxberry animation stand. Ox-
berry animation camera. Large screening
room for 35mm and 16mm films.

RECENT PRODUCTIONS AND SPONSORS

Motion PU'TlRt;.<: Riiial /)<■<;■ iTallv Knil)ry I :
Ea>'t('ni Airlines (Fletcher D. Richards i :
Reiinolds Aliiminton (Clinton E. Frank Advg.
Agcy. I ; Xassaii Development Board (Nassau
Development Board): Moment of Fate (Ga-
briel Heatterl : Royal Castle (Royal Castle):
195H Florida Derbi/ (Gulf stream Racetrack) :
Harbor Defense (U. S. Navy).

Van Praag Productions, Inc.

.3143 Ponce de Leon Blvd.. Coral Cables.

Miami, Florida
Phone: Highland 4-3191: TVVX MM-494

Maurice Van Praag, General Manager

(See complete listing under New York City)

Miami, Florida Area
Academy-McLarty Productions, Inc.

1970 S. E. 61st Court. Miami. Fla.
Phone: MOhawk 6-047.5

William D. .Tones, Executive in Cliarge,
Production Manager

(See complete listing under New York State)

Acorn Films of New England

407 Lincoln Road. Miami. Florida
Phone: -JEfferson 8-73.38-9

George Contouris, in cliarge of Production

(See complete listing under Boston, Mass.)

Producers Film Studios
(Jack Lleb Productions)

10.301 E. Bay Harbiu- Drive. Miami Beach

54, Florida
Phone: UNion 6-.3009

(See complete listing under Chicago area)

Vvthis symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 9th Annual Re-
view.

WURTELE FILM PRODUCTIONS

2302 Diversified Way, Orlando, Florida
Mailing Address: P. 0. Box .504
Phone- GArden 2-9755
Date of Organization: 1938
Harold S. Wurtele, Owner. Executive Prod.
Elizabeth G. Wurtele, Production Assistant
M. A. McDaniels, Jr., Production Assistant
Wynk Boulware, Art Department

Services: Producers of 16mm sound motion
pictures — black and white and color — Com-
mercial, educational, industrial, institutional,
promotional and television. Facilities: Sound
stage, screening room, editing room, camera
truck. Equipment: Auricon-Pro sound cam-
era; Maurer professional camera; Cine Kodak
Special cameras; Filmo-70 cameras; Maurer
16mm optical recording system; magnetic film
and tape recorders; location lighting equip-
ment, etc.

RECENT PRODUCTIONS AND SPONSORS

McrrioN Pictures: Black Hills I'assion Phuj
(Black Hills Pa.ssion Play of America) ; Mov-
able Partitions (The Celotex Corp.) ; Lift Slab
Construction, Slip Form Construction (United
Brotherhood of Carpenters and Joiners of
America) ; Tangerine Bowl Game (Mississippi
Southern College).

DRAMATIC PRESENTATIONS, INC.

I t'nrnierly Floi'ida P^ilm Studios i

1938 Laurel Street, Sarasota, Florida
Phone: RI 7-2141

Date of Organization : 1953

Duncan J. Morgan, President

W. P. Carey, Vice-Pres., Sales Mgr.

H. E. Swain, Vice-Pres. in ehg. Prod.

Services: 16mm motion pictures, 35mm slide
and slidefllm production. Facilities: Photo-
graphic and recording studio facilities.

RECENT PRODUCTIONS AND SPONSORS

MoTio.N' Pictures: /'"/■/ Cliarbittr (The Macklo
Co.) : La Flor de Tampa (Cigar Mfrs. Assoc,
of Tama ) ; Wafer Ski Fun ( Mercury Motors) ;
Gulf stream Captain ( Florida Development
Commission). Slidefilms: Untitled films for
United Fund of Tampa. United Fund of St.
Petersburg. St. Petersburg Times.

tjeorgia

CARTER AND GALANTIN OF GEORGIA, INC.

752 Spring Street, N. W., Atlanta 8, Georgia

Phone: TRinity 5-7144

Date of Incorporation: July, 1958

Bi-anch Offices: Atlanta Film Laboratories
Co., 63 Fourth St., N. W., Atlanta 8, Ga.
Phone: TRinity .5-0305, Dana C. Rogers.
Laboratory Manager (AFL wholly-owned
subsidiary). Carter and Galantin of Illi-
nois, Inc., 710 West Jackson Blvd., Chicago
6, III. Phone: ANdover .3-6546, Lee S.
Adams, Sales Representative. Carter and
Galantin of New York, Inc., 55 West 13th
St., New York 11, N. Y. Phone: CHelsea
3-3377, Ed Bolduc, Sales Representative.

C. G. Francke, President & Treasurer
Henry E. Carter, Vice-Pres., & Secretary
Durwood P. Walters, Production Manager
Robert Rockwell, Sales Manager
Dana C. Rogers, Laboratory Manager

CARTER & GALANTIN: CONT'D.

Services: Cieatioii and production of 16mm
and 35mm motion pictures slidefilms, slides,
theatre trailers and TV commercials; b&w and
color, for industry, government and educa-
tional institutions. Sales and training aids,
demonstrators, displays, promotional ideas and
programs. Equipment sales and rentals. Fa-
cilities: Air-conditioned building with over
14,000 sq. ft. floor space; 3 sound stages with
dressing rooms; animation department. West-
ern Electric sound system; editorial, lighting,
titling and mobile unit equipment; 16mm and
35mm high-speed Jet Spray processing: KJmm
and :'.5mm b&w and color printing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Football Highlights of 19.'>8
(Georgia Tech) ; Mr. Pentecost Speaks (Col-
gate-I*almolive) ; Juvenile Amputees can be
Habilitated (Emory University). Slidefilms:
.Vo Noise is Good Noise (Acousti-Celotex) ;
Business Builders (Texaco). TV Commer-
cials: for S.S.S. Tonic (Marschalk and Pratt
Agcy.).

INTERNATIONAL SOUND FILMS, INC.

26 E. Andrews Dr., N.E. Atlanta 5, Georgia
Phone: CEdar 7-0844

Date of Incorporation: August, 1952

George M. Kirkland, President, Treasurer
Evelyn E. Kirkland, Vice-President
Hubert A. Janicek, Secretary
Don Nixon, Research & Script Dept.
W. Brockford Gordon, Camera Director
Robert L. White, Sound Engineer
Neale G. Traugh, Supervising Editor
George Enloe, Composer & Musical Director
Myrtice Schuman, OfUce Manager

Services: Production of 16mm color, b&w
motion pictures: industrial, geogi-aphic, sales
training, educational, documentary and TV
films. Scripts from idea, complete research,
studio or location work. Recording and dub-
bing for H", 16mm or 35mm. TV commercials
short subjects, still photographs, slidefilms.
Facilities: Film production studios and
equipment, field and studio camera crews,
sound studio technicians, sound studio and
air conditioned stage, music library, editing
rooms, screening and conference rooms, car-
penter shop, location vehicles and portable
lighting equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Gold Mine on Main Street
(Conway Publications) ; Tomorrow's Homes
(The Meadow Corp.) ; Receiving Tube Story-
Anni.<!tou : Receiving Tube-Storii-Oxrensboro
(General Electric Co.) ; -Just for the Fun of It
(U. S. Corps of Engineers) ; Producing Amer-
ica's Buried Treasure (The Georgia Marble
Co.); Power for Peanuts (Lilliston Implement
Co.) ; Paper's Magic Carpet (F. C. Huyck &
Co.). Filmed TV Programs: Progress in Ala-
bama (Gubernatorial Report, Alabama) :
Ticky Talky Learns to Read, series (The Hin-
man School, Atlanta). TV Commercials: for
Jett Dog Foods, Charles Woflford.

(GEORGIA LISTINGS CONTINUE NEXT PAGE)

9TH ANNUAL P R O D f C T I () X REVIEW

11!)

SOUTHEASTERN STATES:

Atlanta, Georgia

Jamieson Film Company

936 West Peachtree Street, N.W.
Atlanta 9, Georgia

Phone: TRinity 4-G625

Chester D. Gleason, Manager

(See complete listing under Dallas, Texas)

FRANK WILLARD PRODUCTIONS

3223-B Cain's Hill Place, N.W., Atlanta 5.

Georgia
Phone: CEdar 7-2282

Date of Organization: 1952

Frank Willard, Owner

Charlie R. Cannon, Production Manager

W. Brockfoi'd Gordon, Cameraman

Lamar Tutwiler, Editor

Sam Cravitz, Sound Engineer

Skrvices: Production of motion pictures only.
35mm and 16mm, for business training, public
relations and information, safety, education,
theatrical, television commercials, etc. Fa-
cilities: Sound stage completely equipped with
lights, boom microphone, dolly, sound control
room, acoustic treated. Sound recording for
studio or location work, 16mm edge track mag-
netic; three channel dubbers interlocked by
ael.syn motors to projector for custom mixing
and trial screening; 11 channel sound mixing
console, V4" Ampex tape recorder and turn-
tables; 2 separate music libraries on disc and
tape for highest quality scores. 16mm and
35mm cameras, sound and silent, with under-
water blimp for 16mm camera. 16mm and
35mm editing rooms; screening room for in-
terlocks or composites.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Dial the Miles i American
Telephone & Telegi-aph Co. i ; .4 Longer Sliad-
O'W (Southern Regional Education Board);
Trouble on Pole r,-,. Direct Di.stanee Dialinq.
theatrical trailer (Southern Bell Telephone
Co.). Sound SunEFiLM Track: Sellzapoppin'
(Southern Bell Telephone Co.).

Telepix Corporation

Whitson, Murray & Associates
35th & Abercorn, Savannah, Georgia
(See complete listing under Los Angeles area i

Kentucky

KENT LANE FILMS, INC.

1253 So. Third St., Louisville .'i, Kentucky
Phone; MElro.se 6-3911

Date of Organization: 1947
Kent Lane, President & Producer
Dorothy Ellenberg, Production Manager
Tom Mulvey, Assistant Producer
Hugh K. Miller, Director, Still Pliotograp/ni
KricWehder, Jr., Art Director
Services: Merchandising, sales promotion,
public relations and training films. Television
commercials, slidefilms, still illustrations, edi-

KENT LANE FILMS: CONT'D.

torial service and story boards. Facilities:
Sound stage, recording studio, art and anima-
tion department, editing rooms, interlock mag-
netic film recording and playback, 35mm and
16mm cameras, dolly, all necessary equipment
for studio or location film production.

RECENT PRODUCTIONS AND SPONSORS

Motion I'ictures: That Word Progress. Life
on the Range, What's Cooking (General Elec-
tric Co.); Rope Afloat (Puritan Cordage
Mills); Case Packing ( W. F. Barnes Co.);
Controlled Shipping. The Wrapper (American
Management Assoc.) ; Birth of a Line (Thom-
as Industries). Slidefilms; Light Weight
Piping. Protection Plus (Tube Turns Div..
Chemetron Corp.).

VOGUE FILM PRODUCTIONS, INC.

Bowman Field, Louisville, Kentucky
Phone; GLendale 4-3689

Date of Organization: 1950

Hal Vinson, President

James Kincheloe, Sales Manager

George Weinmann, in chg. of Production

Services: Motion pictures, slide presentations,
slidefilms, TV commercials. Facilities: Kimni
production equipment, including sound studio;
complete location equipment in a mobile unit.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Aluminum Wrhling I Reyn-
olds Metals Co.). Slidefilms: TIi inline as
Architecture. Th inline for '59 (General Elec-
tric Co.). Slidefilm : Aluminum Packaging
Promotion (Reynolds Metals Co. i. Wide-
screen Slidefilms: Product Promotion (Gen-
eral Electric Co.). TV Commf:rcials: for
French Lick Sheraton Hotel; Community
Chest; Riceland Rice (M. R. Kopmeyer Co.);
Political Candidates (The Mulligan Co.).

Louisiana

COMMERCE PICTURES CORPORATION

525 Poydras Street, New Orleans, La.
Phone: MA 5026

Date of Incorporation: 1941

Robert Wiegand, President

Services; Motion picture production for the-
atre, industry, education and television. Fa-
cilities: 35mm and 16mm studios; laborator-
ies; film vaults; art and title department: the-
atre distribution.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Cake Decor (Azelea Bak-
ery) ; Bank and Bahi/ Sit, Whatever You Drive
(First National Bank of Shreveport) ; Auto-
crat Chef (Consolidated Companies, Inc.);
Coolvue (Superior Fan Co.).

PAN-AMERICAN FILMS

735 Poydras Street, New Orleans, La.
Phones: .lA 2-5364, JA 5-4895

Date of Oi-gaiiization : .August. 1950

Frank Richard, Partner

■lohn M. LeBlanc, Partner

Jos. A. LeBaron, Chief Film fJdifor

Walter Rivet, Chief Cameraman

\\')i). Delgado, Laboraforg Supt.

J. K. Lawton, Recording Engineer

PAN-AMERICAN: CONT'D.

Services: Complete 16mm laboratory, b&
processing, reversal, negative and positiv
printing; color duplication; editing and soun
recording. 16mm film production, color c
b&w for documentary, educational, industri;
and special event films. Facilities: Editin
rooms; Mole-Richardson lighting; Arri K
1200 Auricon, Bell & Howell and special can-
era. Maurer 16mm film recorder; Magnasyn
16mm and H'omm magnetic film recorders
recording studio; Bell & Howell 16mm print
ing equipment.

RECENT PRODUCTIONS AND SPONSOR

Motion Pictures: Co.s^a Rica. Chile i Ameri
can Power & Lumber Co.) ; Sugar Bowl ( Nev
Orleans Mid-Winter Sports ) ; Radical Vagina
Operation (Louisiana State Medical School)
Life Worth Living (St. Augustine Seminary i

Tennessee i

CONTINENTAL FILM
PRODUCTIONS CORPORATION

539 Vine Street, Chattaiidoga. Tennessee
Phone: AMherst 7-4302

Date of Incorporation ; 1953

James E. Webster, Pres. cfc E.vec. Producer

Gene A. Carr, Vice-Pres. & Exec. Director'.

H. L. Thatcher, Treasurer

Thomas Crutchfield, Secretary

Harold M. Walker, Dir. Art & Animation .

Royal L. Coyle, Dir. of Photography

Services: 16mm and 35mm color and black'
and white, live and animated motion pictures;
sound slidefilms: industrial sales, sales and'
personnel training, documentary, public rela-:
tions, medical, educational, and TV films. I
Producers also of FilmoRama productions!
(16mm verson of Cinemascope), color stills'
for display, and Stereo presentations. Facili- ■
ties: Production facilities, including 16mm
and 35mm cameras, 8,000 sq. ft. sound stage '
and recording rooms, mobile location unit,
synchronous recorders, single system cameras,
FilmoRama lenses, over 125,000 watts of light-
ing equipment, and complete art and animation
department with Oxberry animation stand and !
16mm and 35mm camera. Permanent crea-
tive staff — writers, directors, cameramen, ,
editors, artists, sound engineers and musical '
directoi-.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Production of Uranium
Feed Materials ( Atomic Energy Commission) ;
Report on the Nike Hercules Sustainer Engine, :
Safe Handling Is Your Life Line (Thiokol
Chemical Corp.). Slidefilms: Looking Ahead
to Greater Earnings (Provident Life and Ac- !
cident Insurance Co.); Citation Line for '59
(Temco, Inc.).

•H-

SAM ORLEANS PRODUCTIONS

211 W. Cumberland .A\e.. Krinwille 15.

Tennessee
Phones : 3-8098 and 7-6742

Branch Otiice: 550 Fifth Avenue, New York,
New York. Phone; ENright 9-2002. Edi-
torial Department: Pathe Building, 105
East 106th Street, New York, New York.

Date of Incorporation : 1946

LISTING CONTINUES ON PAGE I22|

120

BUSINESS SCREEN .MAGAZINE

Single frame fmni a K()B-TV new?reel on Dii Pmit 930 Film shows Albuquerque fire department training drill.

'For good news-shots any time plus the best TV reproduction,

we use only Du Pont filnn

> I

states Bill Tucker, Photo-News Director and Chief
Photographer, KOB-TV, Albuquerque, New Mexico

■"Providing film coverage of news events as they
happen means that on a given clay we must be pre-
pared to shoot assignments ranging from a parade to
a midnight airplane crash," says Mr. Tucker. "In
spite of these varied conditions, our exclusive use of
DuPont Type 930A and 931 A Motion Picture Film
assures us of consistent, sharp results."

Mr. Tucker tells us that he s found in seven years

of TV filming that DuPont fdni stands up under rapid
development. In filming local news. KOB-TV has often
shown newsreels on the air only twenty minutes after
shooting. He adds: "Even more important is our need
for a restrictive gray scale and sharp, blue-black
images which reproduce better on TV'. In this respect,
DuPont gives us just what we want."

There's a DuPont film for your need! For more
information, write to Du Pont. 2432-A Nemours Build-
ing, V^'ilmington 98. Delaware. In Canada: DuPont
of Canada Limited, Toronto.

Better Things for Better Living . . . through Chemistry

9 T H A N N U .'\ L PRODUCTION R E \' I E W

121

SOUTHEASTERN STATES:

SAM ORLEANS: CONTINUED

Sam P. Orleans, Executive Produce]-
Lawrence MoIIot, Associate Producer

Services: Public relations, training, surgical
and medical films; television films; slidefilms,
documentary films. Producer of TV series:
Rural America Review. Facilities: Studios,
production equipment; cutting rooms (New
York and Knoxville); portable synchronous
tape recorder. Projection and recording room.
Transportation equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Arnuj Missiles and You
(Red Stone Arsenal) ; Full Speed Ahead, Doc-
umentary Progress Report Series on the N. S.
Savannah ( Maritime Administration and U.S.
Atomic Energy Commission I ; Higli Enerqy
Radiation For Mankind ( High Voltage Corp.) ;
Antibiotics, in production (U. S. Information
Agency).

i*-^ C2iM^^ C3

EAST CENTRAL

FOTOVOX, INC.

1447 Union Avenue, Memphis 4, Tenn.
Phone: BRoadway 5-3192

Date of Organization: 1951

Date of Incorporation: 1955

Elston Leonard, Jr., President

Peter Harkins, Vice-President

F. M. Leonard, Secretary. Treasurer

Services: Research; script; production of
motion pictures, slidefilms; .special presenta-
tions for business, industry. Television com-
mercials and series productions. Studio or
location. Animation, live-action, documentary.
Facilities: Drive-in sound stage 50 x 75.
second stage 18 x 30; theater with projection
room equipped for interlock screening; stand-
ing sets and scene dock; prop room; construc-
tion shop; talent file; art and animation de-
partment; 4 editing rooms. Moviola equipped;
5 magnetic channels and mixer, Stancil-Hoff-
man recorder and dummies; portable sync
recorder; limiter amplifier, equalizers; .sound
effects library and 4 music libraries; Mitchell,
Auricon and Cine Special camera equipment;
multicam remote control; hydraulic Crab
dolly; Telefunken and EV microphones; Mole-
Richardson mike boom and perambulator;
M-R and McAlister lighting equipment; grip
equipment and sun reflectors; small back-
ground projection screen; still equipment
35mm, 2',4 x 21,4, 4x5 and 8x10.

RECENT PRODUCTIONS AND SPONSORS

Motion I'ictiires: ( including sound slidefilms
and flannell)oards ) Krainwashinfi — Commun-
ism's Invisihlr Weapon; Camera Inside Nor-
way; Camera hiside Germany; Camera Inside
I tall/; A Citizen's Political Responsibilitv
TV Commercials: for Olin-Mathie.son Chem'i-
cal Corp.; Flagg Bros. Shoes (Savage, Stan-
ford, Hamilton & Kerr) ; Nat Ruring Packing
Co.; Stewart Food Products (Ro.sengarten &
Steinke) ; Southland Ga.soline; Valley Mills
Feeds, Mississippi Power & Light Co. (God-
win Agency); Nifty Paper Products ( Keegan
Advertising Agency); Bryan Bros. Packing
Co. (Buntin Agency) ; Act-on, Berjon Pharm-
aceuticals (Brick Muller & Associates).

/i this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 9th Annual Re-
view.

Indi

ana

FRINK FILM STUDIO

1414 Thornton Street, Elkhart. Indiana
Phone: 3-0503

Date of Organization: 1950

Maurice Frink, Jr., Owner

Services: Sound motion pictures and film-
strips, color and b&w; TV commercials. Fa-
cilities: Sound stage, animation, l(jmm cam-
eras; double-system magnetic sound record-
ing; magnetic film and tape; dubbing, mixing,
editing; script writing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Electric Furnac, Dust &
Fume Control, Steel Shot, Technical Services
( Wheelabrator Corp. ) ; A Good Year for
Wheat (Christian Rural Overseas Program I ;
Your Finest Hour (United Fund of Elkhart
County). Slidefilms: Men and Machines
Work Together (Kalamazoo Public Schools and
Joint Council for Economic Education i.
Slidefilms & Visual-Cast Slides: for Ben-
dix Products. TV Slide Series: for Kirsch
Co. TV Commercials: for Power-Glo, Arch-
way Cookies. Shurfine Foods.

Allen, Gordon, Schroeppel and Redlich, Inc.

1835 South Calhoun, Fort Wayne, Indiana

Robert G. Cecka, Vice-President
Stanley A. Morrow, Vice-President

(See complete listing under Chicago area)

GALBREATH PICTURES, INC.

2905 P^airfield Avenue, Fort Wayne, Indiana
Phone: Harrison 4147

Date of Organization : 1942

Branch: 141 West Jackson Blvd., Chicago 4.
Phone: HArrison 7-7447. Clyde L. Krebs,
Jr. Manager

Richard E. Galbreath, President

E. W. Gaughan, E.xecutive Vice-President

Clyde L. Krebs, Jr., Vice-President

John D. Shoaff, Secretary-Treasurer

Paul W. Guy, Comptroller

Guy Fitzsimmons, Production Manager

Claude Cole, Photographic Director

Allen C. Moore, Mgr.. Recording Dept.

Wallace Swander, Set. Carpenter Dept.

Services: Public relations, sales, industrial
and training motion pictures; sound slide-
films; still illustrations; custom and package
television programs and commercials, anima-
tions. Facilities: Mitchell cameras (35 and
16mm) and 200,000 watt lighting equipment,
synchronous sound and RCA re-recording
equipment; sound stages; laboratory; print-
ing; editing and projection rooms; music li-
brary; carpenter shop; permanent creative
staff; animation camera and stand; location
euipment caravan, iiuhidiiig .">0,000 watt Diesel
generator.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Pure Water and Public
Health (Cast Iron Pipe Re.search Assoc);
Steel Strapping Plus ( U. S. Steel Corp.):

L-1550 Transmission (LaTourneau-Westing-
house Corp.); R-1.55Q Transmission (Fuller
Transmission Corp. i. Slidefilms; Eyes on
New Business ( Financial Public Relations
Assoc).

CLARENCE H. GUTERMUTH
(Screen Art Pictures)

4407 Drury Lane. Fort Wayne 6, Indiana
Phone : HArrison 8032

Date of Organization : 1920

Clarence H. Gutermuth, Producer

Helen Gutermuth, Assistant, Office, Scripts

Services: Industrial motion pictures; TV
commercials, slidefilms; 16mm and 35mm;
theatre advertising trailers. Facilities: Com-
plete production equipment: 16mm and 35mm
cameras; tape recorders, magnetic; all types
lighting equipment, Color-Tran, etc.

RECENT PRODUCTIONS AND SPONSORS (

Motion Pictures; First with the Finest (Ar- 1
ketex Ceramic Corp.); Fruehauf Trailers
(Fruehauf Co.); Lincoln Museum (Lincoln
National Life Insurance Co.) ; Fort Wayne
1916 Centennial, revised (Fort Wa.vne His-
torical Society) ; Rare Books (Heckman Bind-
ery). Slidefilms: First with the Finest \
( Arketex Cei-amic Corp.).

Michigan ]

Metropolitan Detroit Area

FLOREZ INCORPORATED \

815 Bates Street, Detroit 26, Michigan '

Phone: WOodward 2-4920 j

Sound Studio: 25305 John R Road. Madison '
Heights, Michigan. i

Date of Organization: 1931 I

Genaro A. Florez, President, Chairman of \

the Board ,

Paul A. Kelcourse, E.rec. Vice-President.

General Manager
Hans A. Erne, Secretary & Treasurer
J. Raymond Cooper, Vice-Pres., Prod. Mgr.
John H. Kleene, Vice-Pi-es.. Creative Dir.
Clark E. Pardee, Jr., Coordinator, Client

Sorices
Herbert E. Ihrig, Staff Consultant.

Manpower Development
Charles Hooker, Staff Consultant,

Manpo wer Developm ent
Ernest D. Nathan, Staff Consultant.

Program Planning
Clark E. Broderick, Ray M. Belding, John

N. Kirkwood, A. C. Priehs, Wayne von-

Allmen, Account Executives

Services: Complete sales training organiza-
tion, staffed to analyze training, manpower
development problems; consultation, planning
service, creating, producing programs to fit
needs. Plan, write, visualize and produce meet-
ings, conferences; specialized staff guidance
for conference leadership, presentation tech-
niques. Create and produce presentations from
desktop visuals to national conventions using
live talent, closed-circuit TV, motion pictures,
sound slidefilms, Cellomatic projection, man-
uals, printed materials. Plan and produce Video-
graph (flannelboard ) presentations, Vu-Graph
(overhead projection); Cellomatic front, rear-
projection programs; ti'ained projectionists.
Stock and supjily \'ideii-graph e<|uipnient, ;ic-

122

BUSINESS SCREEN .M A C A Z I N E

METROPOLITAN DETROIT:

FLOREZ, INC.: CONT'D.

cessories. F mii.i ni:s : Six-st(ir\ main liuililiiiK,
equipped and staffed for: research, planninsi,
writing, editing, all media: layout, art, illus-
tnition, technical rendering: motion picture
photography, IGmm or ;i5mm, sound or silent
!)lack-and-\vhite or color; still photography,
glamour shots, selling scenes, technical illus-
trations, exploded views; photographic labora-
tories, developing, printing, enlarging, copy-
ing, color duping and processing. I'rcparajion
and production of transparencies and special
etfects for Cellomatic and overhead projection:
Ozalid reproduction, slidetilm animation: ar-
rangements for typesetting, letterpress print-
ing, offset lithography, silk screening, gra-
vure; film titles. Madison Heights sound
studio, 4000 sii. ft. completely equipped. Mit-
chell camera equipment. Reeves magnetic
sync sound.

RECENT PRODUCTIONS AND SPONSORS

.Motion Tu'TIKKs; Tin Tench nf T<i»i<iiniw
(Westinghousei : Tlii.'< Slinll R<- the Finest.
The Stijliiin (if the Stars (American Motors) :
The Rapid Charcje System (Sinclair). Slide-
KILMS: What Is A Modern Cooliny System
(Dow Chemical); Mr. Demo Points the Way,
The Unsuspected Prospect (Cadillac).

HAIG & PATTERSON, INC.

1.5 Kast Bethune .Ave., Detroit 2, Michigan
Phone: TRinity 3-0283

Date of Organization: 1937

.J. T. Patterson, Chairman of the Board
Earl E. Seielstad, President
C. W. Hinz, Vice-President, Secretary
.J. M. Saunders, Vice-President. Editorial
Don R. Hagedon, Production Manager

Services: Industrial sound slidefilms, motion
pictures, meeting guides, instruction manuals
and lecture charts. FACILITIES: Complete film
studio, permanently staffed w'ith writers, art-
ists, photographers and technicians.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: From Sea Sands to Better
Welding ( Hobart Brothers Co.); The Third
Degree i M-E-L Div., Ford Motor Co.); Cut
with Confidence ( R. K. LeBlond Machine Tool
Co.); Steps of Quality Control (Standard
Register Company). Sound Slidefilms: Your
Package Is Your Salesman (Reynolds Metals
Co.); A Time of Decision, Customers for
Keeps (M-E-L Div., Ford Motor Co.); A
Time of Decision (Ford Div., Ford Motor
Co.) ; This Is MoPar (Chrysler Training Cen-
ter, Chrysler Corp.) ; Three Questions of Pol-
icy (Chrysler Div., Chrysler Corp.); Fran-
ehise Presentation (General Electric Co.);
Modernizing Magic ( Perma-Stone Co.) ; Round
Table Series (Cadillac Motor Car Div.. Gen-
eral Motors Corp. ) .

See Advertising Pages for Helpful Data

■>r Producers whose advertisements appear on
other pages of this Annual Review Issue carry
this special designation (*) over listing text.
Refer to the convenient "Index to Advertisers"
on the last page of this issue for page number.
The "Blue Chips" of film production advertise
regularly in the pages of BUSINESS Screen.

•5^

THE JAM HANDY ORGANIZATION, INC.

2S21 Kast G)-and i;l\d.. Helinil 11. .Michigan
Phone: TRinity 5-2150

Date of Organization: 1917

Jamison Handy, President

Oliver Horn, bLvecutive Vice-President

Russell R. Robins. Sr. Vice-President. Mar-

ket Development and Merchandising

Services
Everett F. Schafer, Sr. Vice-President,

Planning and Programming Services
George P.. Finch, Vice-Pres., Sales Devel.
.John A. Campbell. V. P., Govt. Contracts
William G. Luther, Vice-President, Contact
Avery W. Kinney, Secretary
Allan E. Gedelman. Treasurer

BRANCH OFFICES

New York: 1775 Broadway, New York 19,
New York. Phone: .lUdson 2-40t;0. Her-
man Goelz. in charge.

Chicago: 230 N. Michigan Avenue. Chicago
1. Illinois. Phone: STate 2-6757. Harold
Dash, in charge.

Hollywood: 1402 N. Ridgewood Place.
Hollywood 28, California. Phone: Holly-
wood 3-2321. Thomas G. Johnstone, in
charge.
Services: Motion picture production: commer-
cial, industrial and sales promotion; personnel,
customer relations and public relations; min-
ute movies; three-minute screen advertise-
ments; sponsored shorts; safety, educational,
health films; television commercials, theatri-
cal and non-theatrical distribution service.
Filmstrip a7id slidefilm production: commercial,
industrial, sales training and shop training,
customer relations and public relations; mer-
chandising; training; cartoon. Glass slides,
transparencies, slide racks, opaque materials.
Meetings assistance: staging and projection
service, convention programs, live shows. Fa-
cilities : Complete studio. Sound stage, re-
cording, set construction, direction, casting,
scene design, mock ups. miniature, stage man-
agement, field reconnaissance, animation stu-
dios, music direction and orchestra, rear pro-
jection, prop department, speech and acting
coaching, slidefilm studio, film processing lab-
oratories, art department, location equipment,
creative staff. Projection equipment sales and
service. Special devices: suitcase projectors.
Shopper Stoppers, continuous loop projection,
projectors, synthetic training devices.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Solid Gold Hours (The
Dartnell Corp.); Lucky You (The Coca-Cola
Co.) ; The Gift of a Name (Pontifical Assoc,
of the Holy Childhood) ; Iodine 131: Therapy
and Diagnosis ( U. S. Atomic Energy Commis-
sion) ; New Triumph of Tape ( RCA-Victor
Div.) ; The Loaded Gun (General Tire & Rub-
ber Co.) ; These Are My People (Columbia Gas
System); The Refreshing Look (Vendo
Corp.) ; The Wonderful World of Wash 'N'
Wear (Whirlpool Corp.); American Look
(Chevrolet Motor Div.). SLIDEFILMS: There's
Moore (Gary That Is) and More in '.59 (Max-
on, Inc.); Family Portrait (The Detroit Free
Press); The Big Sell ( Oldsmobile Div., Gen-
eral Motors Corp. ) ; Selling with Selling Lan-
quaqe (The Coca-Cola Co.) ; Meet Mr. Merry-

JAM HANDY: CONTINUED

weather. It Takes More than Talk (Pontiac);
Looking In ( Campbell Soup Company ) ; Design
for Living (The Hobart Mfg. Co.) ; Five Steps
to Fizzlemanship (M.I.C). School Service
Slidefilms: Me.rico - Yesterday and Today;
Spring Comes!; Heroes of Greek Mythology;
Australia. Indonesia and the Philippines; Sim-
ple Machines Help Us Work.

HENNING & CHEADLE, INC.

1060 West Fort Street, Detroit 26, Michigan

Phone: WOodward 1-7688

Date of Incorporation: 1945

Branch Office: 1140 South Michigan Ave.,
Chicago 5, 111. Phone: WAbash 2-0570.
F. E. Harrokl, in charge. Production, edi-
torial and distribution services.

L. A. Henning, President
George R. Cheadle, Vice-President
Louis Manos, Production Manager
Services: VisualCast presentations; sound
slidefilms: motion pictures, literature; com-
plete programs. Facilities: Writers, artists,
photographers and equipment for b&w, hkta-
chrome and color separation, including studio,
camera, lighting, etc.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Overloaded Orvil (Cadillac Motor
Car Div.); Truck Selling series. 10 films,
guides and review books (Ford Div.); Dr.
Heckle and Mr. Backslide (General Electric
Major Appliances) ; The Rise and Fall of Sam
(Chrysler Motors Corp.).

INSTRUCTIONAL ARTS, INC.

16210 Meyers Road. Detroit 35, Michigan
Phone: UNiversity 2-3932
Date of Organization: 1946

Nicholas J. Beck, President

James W. Atkinson, Vice-Pres. & Treas.

Harry R. Rottiers, Secretary
Services: Creative and production staff for
slidefilms, motion pictures, slides, instructional
manuals, catalogs, artwork and photography.
Audio-visual equipment sales. FACILITIES:
Complete art and photographic departments
including 40' x 50' stage with equipment for
still or motion photography: still laboratories;
16mm and 35mm animation stand: recording
studio; hot press title equipment.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: The Battle of the Facings. The
Dollars and Sense of Sanitation iRalston-
Purina Co.); The 19.59 Kelvinator Washer.
The 19.59 Kelvinator Dryer (Kelvinator Div.,
American Motors Corp.) : Your Xew Packages
(GMC Truck and Coach Division) and others.
TV Commercials: for Ford Tractor (Ford
Motor Co.).

HAFORD KERBAWY & COMPANY

554 Buhl Building, Detroit 26, Michigan
Phone: WOodward 3-0201

Date of Organization: 1956
Haford Kerbawy, Producer
Lester T. Davis, Jr., Business Manager
Victor F. Radcliffe, Account Executive
Services : Producers of motion pictures, stage

(LISTING CONTINUES ON FOLLOWING PAGE)

9TH ANNUAL PRODUCTION REVIEW

123

METROPOLITAN DETROIT:

HAFORD KERBAWY: CONT'D.

shows and closed-circuit telecasts for industry.
Facilities: None owned. Associated studios
in New York, Cleveland, Detroit and Los An-
geles.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictukks: Golden Moi>i(nt.'< i AC
Spark Plug! ; The Important Thing (American
Standard); Truck Americana (Dodge Div.,
Chrysler Corp.). Closed Circuit Telecasts:
Ford-I-Fy Your Future (Ford Motor Co.) :
Edsel New Car Announcement Meeting (Edsel
Div., Ford Motor Co.) ; Dodge Truck Press
Show (Dodge Div.. Chrysler Corp.).

REGAN FILM PRODUCTIONS, INC.

197;W Ralston, Detroit :3, Michigan
Phone: TUlsa ;!-4334

Date of Organization: .July, 1950

Lawrence M. Regan, President

Warren Hart, Vice-F'res., Charge Production

Services: Complete programs for training,
.sales promotion, public relations and educa-
tion, including sound motion pictures, sound
slidefilms. printed materials, stage presenta-
tions and TV spots. Facilities: Studio de-
signed and built for .sound filming (1955).
Sound stage 4,000 sq. ft. Still photography
stage, laboratory, art studio, magnetic record-
ing, ;35mm & Ifimm cameras, cutting and
screening rooms.

RECENT PRODUCTIONS AND SPONSORS

SLIDKFILMS: Xorciiilier Qiiick Tell Sales Clinic,
For Men On The Go (American Motors Corp.) ;
Press Show Merchandising Presentation
(Chrysler Corp.); Edsel Makes Competitive
Sense, The Kdsel Ranger .... Selling the

Edsel Corsair The Car That Makes

Sense; Deal From the Top. Two Out of Three.
6 Green Line Programs ( Edsel Div., Ford Mo-
tor Co.); Parts & Accessories Presentation,
Troubleshooting the 12-Volt Charging Sys-
tem, Servicing the Holley J,-Bdl. Carburetor
(Mercury Div., Ford Motor Co.); Services
D'Entretien Du Carhurateur, 1959 Edsel
Dealer Show, Push-Button Transmission Ad-
justments ( Ford Motor Co. of Canada, Ltd. ) :
This Is Your Life, How To Win Friends By
Asking Questions, Four Steps to Successful
Budget Collections, Facts of Life About Farm
Tires, Deluxe Silvertown Tubeless Tire ( The
B. F. Goodrich Co. i. Sales Meetings & Pro-
grams: Personal Prospecting Manual (Ameri-
can Motors Corp.) ; Interrelation of Engines &■
Trati.s missions Manual, Sell-O-Graph Slide
Rules, Sales Promotion Graphics. Orientation
& Training Kit, Parts & Service Sales Promo-
lion Aids, and 5 others (Edsel Div., Ford
Motor Co.); Pressure Tells the Story Chart.
Fleet Sales Chart (Mercury Div., Ford Motor
Co.) ; Sales Promotion Graphics, Estimate tlie
Weight of the Loads Promotion (Ford Truck
Div.); Sales Promotion Graphics (Ford Leas-
ing Div.).

ROSS ROY, INC.

2751 East Jefferson Ave., Detroit 7, Mich.
Phone: LOrain 7-3900

Date of Organization: 1926

Branch Offices: 214 E. 31st Street, New
York 16, N. Y. Phone: MUrrav Hill

.5-1440. -J. A. Roche, Manager. 1680 N.
Vine, Hollywood 28, Calif. Phone: Holly-
wood 9-6263. Thomas F. Scott, Vice-
President, in charge. Ross Roy of Canada,
Ltd, Windsor, Ontario. Phone: CLear-
water 6-2371, H. 3. G. Jackson, Vice-
President, in charge

Ross Roy, President

Robert R. Roy, Vice-Pres., Asst. to President
T. G. McCormick, E.recutive Vice-President
M. G. Vaughn, Sr., Vice-Pres., Creative Dir.

Advertising
Edward Simon, Dir. (Consumer & Market

Research
W. W. Shaul, Sr., Vice-Pres., Creative Dir.

Sales & Merchandising Materials
J. W. Hutton, Vice-Pres., Art Director
K. S. Loring, Vice-Pres.. Dir. Retailing &

Product Analysis
J. G. Mohl. Vice-Pres., Account Supervi.'<or
R. S. Freeman, Manager, Radio & TV Depf.

Services: Facilities for creation and produc-
tion of sound slidefilms, motion pictures, live
meetings or shows: closed-circuit TV meet-
ings, and corollary materials. Facilities:
Permanent staff of copywriters, product and
market research men, creative and mechanical
artists, photographers; studio and darkroom.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Two-Mile Tryout. The Big
Difference (Plymouth Div., Chrysler Corp.).
Slidefilms: More Than Meets the Eye (De-
Soto Div.. Chrysler Corp.); Summing Up the
Close (Sales Training Dept., Chrysler Corp.) ;
New Car Pre-Delivery Service (Chrysler
Corp. ) .

Si.

Van Praag Productions, Inc.

2301 Dime Building, Detroit 2(i, Michigan
Phone: WOodward 2-4896; TWX DE-161

Fred F. Frink, General Manager

(See complete listing under New York Cityi

St.

VIDEO FILMS

1004 E. Jefferson Ave., Detroit 7, Mich.
Phone: WOodward 2-3400

Date of Organization: 1947

Clifford Hanna, Partner

William R. Witherell, Jr.. Partner

Gary F. Galbraith. Photographic Dept.

William E. Lane. Production Manager

Henry Mengeringhausen, Sound Department

Services: Public relations, sales and training
films; television commercials, color & b&w;
animation or live. Editing and recording serv-
ices for industrial clients. Facilities: Sound
studio 40' 7 25'; 3 Maurers, 1 Cine-Special,
3 B&H cameras. Animation stand. Stancil-
Hoffman Magnasync & Magnecorder studio
recorders. Rek-0-Cut turntables; Capitol music
library. Three editing rooms; Preview Movi-
ola, 2 screening rooms with interlock facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Big Difference, The
Two-Mile Tryout ( Plymouth Div., Chrysler
Corp.); Dead End, Special Message (Monroe
Auto Equipment Co.); 1000 Profits an Hour
(Gene Olsen Corp.) ; Curious Cargo, Progre.'is
Report 2A (The Detroit Edison Co. i ; Xew
Concepts (Detroit Ordnance Tank Command I ;
Sales Reports (American Motors).

4e-

Wilding Picture Productions, tnc.

4925 Cadieux Road, Detroit, Michigan
Phone: TUxedo 2-3740
Dean Coffin, Vice-President, in charge
(See complete listing under Chicago area)

4€-

Raphael G. Wolff Studios, Inc.

Roger Herbert Promotions, Detroit Time,

Building. 7th Floor, Detroit, Michigan
Phone: WOodward .3-3028
Richard Bonds
( See complete listing under Los Angeles area

Detroit Environs & Michigan

Alexander Fi!m Co.

16997 Georgina, Birmingham, Michigan
Phone: Midwest 4-1212
Donald Ringsred, Res. Vice-President
(See complete listing under Colorado)

ROBERT FISHER PRODUCTIONS

28395 Swan Island Drive, Grosse He, Mich
Phone: ORleans 6-0440, 6-3307
Date of Organization: September, 1957
Branch Office: 1721 East McMillan St.. Cin-
cinnati 6. Ohio. Frank F. Fisher, Vice-
Pres., in charge, Phone: CApital 1-0468.
Robert Fisher, President
Frank F. Fisher, Vice-President
Audrey J. Fisher, Executive Secretary
Marian S. Fisher, Secretary
Services: Producers of motion pictures, slide-
films, TV commercials. Facilities: Rent or
lease all studio facilities and equijmient.
RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Serving the Forward Look
( MoPar Div., Chrysler Corp. ) ; Put Up or Shut
Up (Plymouth Div., Chrysler Corp.) ; The
Electronic Highway (Chrysler Corp.); From
Dreams to Reality ( Frigidaire Div.); New
Look in Modern Farming (Stran-Steel Corp.).

CAPITAL FILM SERVICE

224 Abbott Road, East Lansing, Michigan
Phone: ED 2-\ibAA
Date of Organization: 1942
James Robert Hunter, Owner
R. M. Hunter, Sales Director
Edward Fowls, Technical Director
Joseph E. Ceterski, Business Manager
James E. Lewis, Scenario Writer
Harvey Gordon, Manager Printing Dept.
Kenneth Kortge, Motioti Picture Prod. Mgr.
Services: 16mm color, black and white proc-
essing and printing; sound recording; photog-
raphy; editing; animation; TV commercials;
radio transcriptions; kinescoping and com-
I'lete script to screen productions. Facilities:
Sound studio, projection room, editing rooms,
art room, color and black and white processing
& printing labs, motion picture equipment.
RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Big Lift (Manning,
Maxwell & Moore) ; Mac SOO (Mechanical Air
Controls, Inc.); Crevass Detection ( Sipre
Corps of Engineers); International Student
Day (State of Michigan I ; Lansing Community
Chest (Community Chest of Lansing).

124

BUSINESS SCREEN MAGAZINE

...and never an inch
of trouble !

If you use 16mm sound films in your
business, you can profit from the ex-
perience of this oulstonding TV station

Station WBTV. Charlotte, N. C, pre-
views 75,000 feet of film each week using
Kodak Pageant 16nim Sound Projectors.
They report: "The quahty of sound
and pictures, plus the lack of trouble, is
amazing. We particularly appreciate the
quietness and simplicity of the Pageant
working mechanism. Using our Pag-
eant Projector, we now get a true quality

check for sound films, before putting
them on the air."

Where you fit in

Whatever you're using 16mm movies
for — training, sales promotion, public
relations — you can get the same pro-
fessional performance with a Pageant
Projector.

Your pictures will be sparkling and
filled with detail, even in hard-to-
darken rooms. Sound is balanced and
clear. And because every Pageant is

permanently lubricated, your projector
is always ready to go on with the show.
With printed film path, folding reel
arms, and attached power belt and cord,
you"ll find the poriahle Pageant easy to
set up and use anywhere.

Why setHe for less?

Get the most from your investment in
films and audiences — with a Kodak
Pageant Projector. Any Kodak Audio-
Visual Dealer will provide details and a
demonstration. Or write to:

Kodak Pageant Projector y

EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.

!®dla5k

TRADE MARK

9TH ANNUAL PRODUCTION REVIEW

125

EAST CENTRAL: OHIO CITIES

CInncinnati, Ohio Area
Robert Fisher Productions

1721 East McMillan St., Cincinnati 6, Ohio
Phone: CApital 1-0468

Frank F. Fisher, Vice-President, in charge
(See complete listing under Michigan area)

K & S FILMS INC.

5819 Wooster Pike, Cincinnati 27. Ohio
Phone: BRamble l-:3700

Date of Organization: 1948

Jack R. Rabius, President

S. Harry Wilmink, Vice President

Roma I. Rabius, Secretarii-Treasiirer

Robert Adams, Sound

Jack Dunning, Animation Director

John Hamill, Art Director

Services: Specializing in industrial motion
pictures, sales training films, sound slidefilms,
animated and live TV commercials. Facili-
ties: 2400 sq. ft. production studio, 1200 sq.
ft. sound recording studio, 16mm Synchro-
nous sound recording equipment, ti" Ampex
tape recording equipment, art & animation
department, complete editing facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion I'ictures: Batter Up (The Cincinnati
Gas and Electric Co.) ; Play Ball (The Stand-
ard Oil Co. of Ohio); The Railroad at 2710
Finella Lane ( Kalmbach Publishing Co.) ; Air
Roads in the Skij (David S. Ingalls). Slide-
film: Tinimy The Church Mouse (Standard
Publishing Co.). TV Spots: for Heiners
Bread, Hudepahl Beer, Schoenling Beer, E.
Kahn Sons Packing Co., Paramount Foods,
Model Laundry.

LASKY FILM PRODUCTIONS, INC.

:i70r) Lonsdale Street, Cincinnati 27, Ohio
Phone: BRamble 1-58:3:3

Date of Organization : 19.'{9
Date of Incorporation : 1956

Ma.x Lasky, President, Execalire Producer
Jack A. Rol)ertson, Vice-Pres., Production

Miir.
H. }I. Nieberding, Secretary
Elizabeth Peters, Treasurer, Prod. Assist.
Marc Siegel, Script Supervisor

Services: Producers of motion pictures for
industry and television. Si)ecialists in color
photography. Facilities: Completely equipped
sound studio and mcibilo unit for :3.')mm and
16mm production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: C.J-.s<).'> i'ronrcss Rcjiort H,
The "21", Operational Testing, CJ-HOT) A.^sem-
bly, Fatif/ue Testing of Rotating Parts (Gen-
eral Electric Co.); Side By Side (The Miz-
rachi Women's Organization of America);
Something to Share, Tlie Gentlest .Art (United
Appeals .

Wilding Picture Productions, Inc.

617 Vine Street, Cincinnati, Oliio
Phone: GArfield 1-0477

R. L. McMillan, District Manager

(See complete listing under Chicago area)

Cleveland, Ohio Area
CINECRAFT PRODUCTIONS, INC.

2515 Franklin Blvd., Cleveland 1:5, fJhio
Phone: SUperior 1-2:300

Date of Organization : 19:37

Ray Culley, President

Paul Culley, Production Manager

Donald L. Mitchell, Controller

Services: Complete motion picture production,
sound slidefilm production, convention and lec-
ture material, TV commercials and TV shows,
multi-camera shooting. Facilities : 4800 sq.
ft. sound stage; recording studio; RCA sound
system; 35mm and 16mm Mitchell cameras:
Telescript; art department and animation stu-
dio. Complete location shooting equipment,
150 KVA lighting generator truck, portable
sound.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Rumor (American Ag-
gregates Corp.); Case Closed, The Taxpayer,
Save Your Sight (State of Ohio, Dept. of Pub-
lic Welfare); Vision in Our Valley (Muskin-
gum Conservancy District ) ; Beyond a Doubt
(Lutheran Church) ; What Are Quality Rods?
(American Steel & Wire Div. ). Slidefilms:
The Key Man (World Insurance Co.); Pump-
ing More Profit (The Pennzoil Co.).

EDWARD FEIL PRODUCTIONS

1514 Prospect Avenue, Cleveland 15, Ohio
Phone: PRospect 1-0655

Date of Organization : 1953

Edward R. Fell, Executive Producer

Services: Production of industrial, institu-
tional, sales, public relations and promotion
films. Facilities: Scripts, camera, editing,
and sound recording available for location or
studio production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Stntcli Former for ',59
Plymouth Grill Extension, Radial Draw For-
mer for Atlas ICBM (The Cyril Bath Co.) ;
A College Meets A Challenge ( Fenn College) ;
The Art and Beauty of Cashmere (.Dalton of
America, Inc. ) .

GENERAL PICTURES CORPORATION

2307 Chester Ave., Cleveland, Ohii)
Phone: MAin 1-6263

Date of Organization: 1957

George Oliva, Jr., President & Sales Mgr.
Miliard M. Horace, Vice-Pres., Prod. Supvr.
Doris Shaw, A.s,s7 Production Supvr.
Thomas Henry, Cliief Cameraman

Services : Motion pictures, slidefilms, TV com-
mercials, kinescopes, newsreel films. Facili-
ties: Sound stage, editing and screening
rooms, still developing room, single and double
system sound, dolly, ;inimation, set making, art
work, creative editcu'ial services.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Selling Our Strengths
(General Electric Co.); A Salesman's Dream
( Westinghouse Electric Corp.) ; How to Sell
Unico Tires (United Cooperatives); 1959
Dealer Film ( B. J. Goodrich Co.); Plymouth
Automobile Show (Plymouth Div., Chrysler
Corp.). Slidefilms: .4 Short History of the
PouH'rmite M-.5 (General Electric Co.) ; Presi-
dent's Report (White Motor Co.). TV CoM-

GENERAL PICTURES: CONT'D.

MERCIALS: for Standard Oil Co. of Ohio (Mi
Cann-Erickson, Inc.); Carting Brewing Ci
I Lang. Fisher & Stashower) ; Fleetwing Gasc
line (David R. Buschman & Assoc); Centn
Cadillac (Fuller & Smith & Ross, Inc.).

INDUSTRIAL MOTION PICTURES, INC.

1706 East 38th Street, Cleveland 14. Ohio
Phone: EXpre.ss l-:3432

Date of Organization: 1945

A. P. MacDermott, President-Treasurer

D. E. MacDermott, Secretarij

E. B. Meyers, Production Manager

J. L. Micuch, Director of Photography

Services: Motion pictures, slidefilms, slides'
stills ; sound recording, script. Specialists ii
location work for heavy industry. Facilities
Two sound stages, lighting; studio cameras;
five channel 16mm film, ^4" tape synchronous,
recording; music library; Arriflex and Auri-j
con cameras. Animation; picture and sound;
editing departments; complete mobile equip-
ment for location recording and photography.'

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Down to Earth (American
Steel & Wire Div., U. S. Steel Corp.) ; Home-
(The Crawford County Children's Home);
Decision For Ohio, Part II (The Special,
Transportation Committee of the Ohio Assoc.l
of Railroads); Flakeboard (Formica Corp.);'
Loose Coil Annealing ( Lee Wilson Engineerings
Co., Inc. ) . '

Roland Reed Productions, Inc.

2:307 Chester Ave., Cleveland, Ohio ',

George Oliva Jr., Vice-President
( See complete listing under Los Angeles area)

Riviera Productions

566 Birch Drive, Cleveland, Ohio
Phone: REdwood 1-6076

Pat Rancati, Eastern Representative

(See complete listing under Los Angeles area) i

•56-

Wilding Picture Productions, Inc.

1010 Euclid Building. Cleveland. Ohio
Phone: TOwer 1-6440

Larry Young, Vice-President

(See complete listing under Chicago area)

Dayton, Ohio
FILM ASSOCIATES, INC.

4600 S(i. Di.xie Higluvay, Dayton 39, Ohio
Phone: AXminster 3-2164

Date of Organization: 1937
Date of Incorjioratfon : 1946

E. Raymond Arn, President-Treasurer
Mildred G. Arn, Vice-President
dement V. Jacobs, Secretary
Edward R. Lang, General Manager
Eleanor Croy. Office Manager
Rolland lieech, Printing Supcrvi.'ior
George Whalen, Jr., Editorial Head
David Bartholomew, .Art Director

Services: 16mm color, b&w motion pictures
for industrial, educational and television use.
Complete production services for other pro-
ducers and industrial photo departments.

126

B C S I N K S S SCREEN M A C A Z I N E

FILM ASSOCIATES: CONT'D.

FACILITIES: Stuiliii and laboratory building
with two large souiul stages, precision machine
processing under rigid control for all black &
white tilms. Automatic printers for sound and
picture reproduction. Multiple recording and
re-recording channels of Altec & Cinema En-
gineering components fen- tape, magnetic film,
(iptical lilni and disc. Interlock Maurer, Stan-
cil-Hort'man. Ampex and Presto recorders.
Kinescope recordings. Art and animation de-
partment including complete Oxberry st;md.
Two Maurer cameras, two Auric(m Super pros.
Cine Specials, Zoom lenses. Feaide^ss panorama
dolly and complete lighting equipment. ^

RECENT PRODUCTIONS AND SPONSORS

.Motion I'ktikks ; T}ii Fonrtud Lnak i Chrys-
ler Airtemp Corp.) ; lii.'iS Renewals of Haiiihlr-
tonian lO Little Broiim Jug (U.S. Trotting
.Assoc. I ; Station Transfer Line (Cincinnati
Milling Machine Co. "l ; \'ew Kitchen Ideas for
195S (Frigidaire Div., General Motors Corp.) ;
195S Horseman and Fox Stake ( Indiana State
Fair Board ) .

jf CJ

4f □

METROPOLITAN CHICAGO

-ima,

Ohio

AUSTIN PRODUCTIONS, INC.

2:-V2 Xorth Main Street, Lima, Ohio
Phone: CApitol 9-7881

Date of Organization: 1947

B. Otto Austin, Jr., Pres. & Producer

C. E. Butturff. Vice-President
Paul Ewing, Sales Manager

Services: 16mm motion pictures, slidefilms.
TV commercials. Facilities: Magnetic film
recording channel ; sync tape recording equip-
ment: disc recorder; Auricon, Cine Special and
Bolex cameras ; two sound stages with full
lighting equipment: editing facilities for
16mm.

RECENT PRODUCTIONS AND SPONSORS

MoTiu.N Pictures: Gift of the Ages (Ohio
Lime Co.); The Multi-Viewpoint, Power Up
I Denison Engineering Div., American Brake
Shoe) ; The Gambling Man ( Cooper Tire &
Rubber Co.) ; Report from Allen County
(American Cancer Society). Slidefilms: Dis-
tributor Production ( Pella Casement Windows
Co.). TV Commerci.als: for Cooper Tire &
Rubber Co. (Direct); City Loan & Savings
Co. I Direct i.

S+eubenville, Ohio

Colmes-Werrenrath Productions, Inc.

WSTV, Inc., Steubenville, Ohio
Phone: AR 2-6265

.John Laux, Vice-President

'See complete listing under Chicago area)

Other Ohio Companies

CHARLES MAYER STUDIOS, INC.

Bowery at Center Street, Akron 8, Ohio
Phone: -JEfferson 5-6121

OLYMPUS FILM PRODUCTIONS, INC.

2222 Chickasaw Street, Cincinnati 19, Ohio
Phone: PArkwav 1-2184

•K-

The dcuiilcd icterenccs provided in
these Production Review listing pages
have proven an invaluable guide to many
thousands ot sponsors, advertising agen-
cies and trade groups. They are provided
by 261 U. S. companies to assure iiiaxl-
iniiin resiiils for your lilo) proura(n.

ACADEMY FILM PRODUCTIONS, INC.

12:', West Chestnut St., Chicago 10, Illinois
Phone: Michigan 2-5877

Date of Incorporation: 1950

Bernard Howard, Pres. & Exec. Producer
Ted Liss, Sales Manager

Services: Creation and production of motion
pictures, slidefilms, slides and wide-screen pre-
sentations for TV, conventions, meetings, sales
aids for broadcast and industry. Editing,
writing, recording, titling for outside pro-
ducers. Complete writing, directing, produc-
tion service for agencies and industrial firms
in creating and producing audio-visual aids of
all types. Live shooting as well as animation.
Facilities: Cameras, lights, cables, booms,
mikes, dolly, recorders. 30' x 45' sound stage
or location.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Dalnj Farmers' Almanac
for 19.'>9 (American Dairy Assoc); Follow
Through for Profit, Creative Parts Selling
(International Harvester Co.); Homko 19.59
(Homko Lawn Mowers); Find That Man
(PRACTICAL BUILDER IVIAGAZINE); Mine Eyes
Have Seen ( International B'nai B'rith Com-
mittee for Israel I ; As Long As Men Fall ( The
Salvation Army).

Alexander Film Co.

472 Wrigley Building, Chicago 11. Illinois
Phone: WHitehall 4-5980

Bob Woodburn, Res. Vice-President

(See complete listing under Colorado)

ALLEN, GORDON, SCHROEPPEL AND
REDLICH, INC.

178 W. Randolph St., Chicago 1, 111.
Phone: FRanklin 2-8888

Date of Organization: 1947

Branch Office: 1835 South Calhoun, Fort
Wayne, Indiana. Robert G. Cecka, Vice-
President. Stanley A. Morrow, Vice-Presi-
dent.

W. Walton Schroeppel, President
.-Arthur C. Allen, Vice-Presideyit
Aaron Gordon, Secretary-Treasurer

Services: Photography and advertising art.
2x2 and 3i4x4 slides; strip film. Facilities:
Art department, photographic studio, color
laboratory facilities and all the necessary
equipment for production of slide services.

RECENT PRODUCTIONS AND SPONSORS

Vu-Gkaph and X'isual Presentations: for
International Harvester Co.; Bendix Aviation
Corp.; J. Walter Thompson Co.; Leo Burnett
Co. ; Marsteller, Rickard, Gebhardt & Reed.

ATLAS FILM CORPORATION

nil South Boulevard, Oak Park, Illinois
Phone: AUstin 7-8620

Date Established: 1913

Branches: (Sales) 228 No. La Salle St.,
Chicago; 6331 Hollywood Boulevard, Hol-
lywood, California; 714 Warner Bldg.,
.501 1.3th St., N.W., Washington 4, D.C.

L. P. Mominee, President

Albert S. Bradish, Vice-Pres., Production

Frederick K. Barber, V. P., Director

Advertising, Sales Promotion
James L. Herman, Public Relations Films
John Bogan, Director of Television
Louis E. Wilder, Slidefilm Department
Charles Lager, Asst. Production Mgr.
A. R. Eichorst, Secretary

Services: 16mm and 35mm public relations
and training motion pictures and slidefilms;
color and sound; TV commercials; short sub-
.iects; theatrical shorts, packaged programs.
Facilities: Cameras, 16mm and 35mm, RCA
35mm and 16mm direct positive sound record-
ing; art department; time-lapse photography;
two sound stages: laboratory; animation; ed-
iting; creative staff. Magnetic recording:
35mm. 16mm and 17'2nim. Opticals machine.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Missile Logistics I U.S. Air
Force); The Best Approach ( Sinclair Refining
Co.); It Works, Your Treasure Chest (Field
Enterprises) ; Swing Out! (General Electric) ;
Healthward Ho! (Amer. Hospital Assoc.) ;
The Leading Edge, Marine Flight Training,
Shipboard Inspection by Medical Department
Personnel (U.S. Navy); Engineering Your
Health ( Dept. of Health, Education and Wel-
fare) ; and others. TV Coivimercials : For Wil-
son Sporting Goods (Roche, Rickerd & Cleary)
and others.

GILBERT ALTSCHUL PRODUCTIONS, INC.

2441 W. Peterson Ave., Chicago 45, Illinois
Phone: UPtown 8-2595

Date of Organization: April, 1954

Gilbert Altschul, Pres. & Executive Prod.
L. B. Sager, Vice-President
Bruce Colling, Vice-President & Prod. Mgr.
Len H. Slaton, Vice-President & Sales Mgr.
Esther Altschul, Secretary-Treasurer

Services: Production of motion pictures and
slidefilms for industry, education and govern-
ment. Facilities: Production stage as well as
editing, recording and animation facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Making Your Home Sparkle
(Kimberly Clark Corp.); The Greatest Milk-
ing Hand ( De Laval Separator Co.) ; As Con-
sumers We're Oivners (Cooperative League);
The Story of the Modern Storage Battery
(Willard Automotive Division); The Cemesto
Story (The Celotex Corp.); Dairy Show '58
(Creamery Package Mfg. Co.). SLIDEFILMS:
Freight Loss and Damage (The Santa Fe Rail-
road i ; The Rotary Pump (Creamery Package
Mfg. Co.) ; The Xature Of The Business (Pure
Oil Co.). Visual Presentations: for Cream-
ery Package Mfg. Co., The Grant Co., Santa
Fe Railroad, Beltone Hearing Aid Co.

9TH ANNUAL PRODUCTION REVIEW

127

METROPOLITAN CHICAGO:

CHARTMASTERS

7 West Madison St., Chicago 2, Illinois

( After April 1, 1959 i 1000 North Rush St.,
Chicago 11, Illinois

Phone: DEarborn 2-0853

Date of Organization; April, 1954

Ronald Whitfield, Partner

Blaekie Uavidman, Partner

George Okamoto, Art Director

William Baggott, Art Director

James Alsip, Cliief Photoc/rapher

Earl Harvey, Sales Promotion

Samuel Weinberg, Joseph Nora and Werner
E. Wahlman, Account Executives
Services: Creators and producers of visual
materials, including film.strips, sound slide-
films, slides; easel, llannelboard and special
presentations for business and industry, sales
training, personnel training, advertising and
education. FACILITIES: Illustration, layout
and lettering, photographic department with
equipment for slide and slidefilm production.
Permanent staff of writers, artists, produc-
tion personnel and cameramen.

RECENT PRODUCTIONS AND SPONSORS

Si-IDEKILMS: Everijbodij Loves a Lover (Curtis
Lighting Co.). Slides: Solvinfi a Customer
Problem. (White Cap Co.); Wanted: Leader-
ship (International Minerals & Chemicals
Co. ) ; 1959 Peter Pan advertising program
(McCann-Erickson) ; 1959 Martin-Senour ad-
vertising program i MacFarland Aveyard) ; etc.

•55-

CHICAGO FILM STUDIOS

56 E. Superior Street, Chicago 11. Illinois

Phone: Wllitehall 4-6971

Date of Organization: 1928

A. G. Dunlap, President

Robert D. Casterline, Director of Sali's

Ru.ssell T. Ervin, A.S.C., Production M<jr.

Walter Rice, Laboratory Mgr.
Services: ICmm and .35mm color and black and
white motion pictures for advertising, sales
promotion and job training, educational and
travel; slidefilms; television commercials. Fa-
cilities: Two sound stages; Mitchell, Bell &
Howell and Maurer cameras; art and anima-
tion; optical effects; RCA :55mm sound record-
ing on film or .'35mm magnetic tape; projection
theatre; laboratory; creative staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: 1!>'>S World Series I Ameri-
can & National Leagues of Professional Base-
ball i. Untitled sales films for Oliver Corp.,
Quaker Oats Co., Graver Tank & Mfg. Co.,
Allis-Chalmers Mfg. Co., Giddings & Lewis
Machine Tool Co., The Miehle Co., American
Medical Assoc, Botved Boat Co. and others.
Slidefilms: Untitled films for Chemetron
Corp., Crane Co., Illinois Education Assoc,
National Cylinder Gas, Borg-Warner and
others. TV COMMERCIALS: for Quaker Oats
I Wherry, Baker & Tilden ) ; Wilson Packing
Co. (Kenyon & Eckhardt); Drewry's Beer
( MacFarland-Aveyard ) ; Western Condensing
Calf-Kit (B.B.D.&O.); Oliver Farm Equip-
ment iBuchen Co.); Swift's Allsweet, Quaker
Oats' Aunt Jemima, Portland Cement (J.
Walter Thompson Co. ) ; Keystone vSteel &
Wire (Fuller, Smith & Ross)"; North Woods
Coffee (Clinton E. Frank): Johnscui's Wa,\
I Needham, Louis & Brorby) and others.

JOHN COLBURN ASSOCIATES, INC.

1122 Central Avenue, Wilmette, Illinois
Phones: Wilmette — ALpine l-85'20
Chicago — BRoadway :3-2310

Date of Incorporation : 1953

John E. Colburn, President
Henry Ushijima, Vice-President &
Executive Producer

Services: Industrial motion pictures; sound
slidefilms and complete production services
available to other producers. Writers, artists
and technicians. Facilities: Large sound
stage permanently staffed; equipped for either
16mm or 35mm production. 16mm, 17V2mm
or 35mm magnetic recording and re-recording
channels.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Problem tn Product i Aero-
((uip Corp.); Windows to the Future (Conti-
nental Can Co. ) ; Excuse Me, Professor ( Ger-
win Industries, Inc.); Condensate Behavior
I Armstrong Machine Works); Slidefilms:
The Secret of the Top 5'}^ (Franklin Life In-
surance Co.) ; You'll Earn A Fortune (Pictor-
ial Publishers, Inc.) ; Your Priceless Asset
(Loyola University); Tlie Magic Mirror
( Lutheran Brotherhood ) .

COLMES-WERRENRATH
PRODUCTIONS, INC.

10:'>7 \\'oodland Drive, (jlenview, Illinois
Phone: PArk 9-0011

Date of Organization: 1955

Branches : 52 Vanderbilt Avenue, New York,
N.Y. Phone: MUrray Hill 3-6977. Rod
Gibson, Manager. Penn Sheraton Hotel,
Pittsburgh, Pa. Phone: GRant 1-3696.
George Held, Manager. WSTV, Inc. Steu-
benville, Ohio. Phone: AR 2-6265. John
Laux, Vice-President.

Walter Colmes, President, Exec. Producer

Reinald Werrenrath, Exec. Vice-President

Fred Weber, Chairman of the Board

John Laux, Vice-President

W. Bennett Philley, V. P. Sales; Treas.

Donald Keeslar, Asst. to President

John Reese, Supv. Film Editor

Joyce Markstahler, Film Librarian

Marion Liakas, Script Supervisor

N. Jay Norman, Dir., Creative Sales

Betsy Haas, Sales Promotion

Services: Creators, producers and consultants
for motion pictures and slidefilms, for busi-
ness, industry and education. Television pro-
duction, live and film programs and commer-
cials. Also U.S. representative for creation
and production of animation and live action
films in Europe. Facilities: Studio, Glenview,
111. 15,000 sq. ft.; main stage LW x 70' with
45' ceiling, complete 35mm and 16mm jiroduc-
tion equipment. Complete editing and projec-
tion facilities for 35mm and 16mm produc-
tions.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: .Annual Report, Distributive
Education, and others ( Sears, Roebuck & Co.) ;
The International Set ( Toni Co.); The
Muscles of Control (Fisher Governor Co.);
/' & H Truck Cranes ( Harnischfeger Corp.) ;
Product Films (Whirlpool Corp.). Slide-
films; for Whii'lpool Corp., Rrunswick-Balke-
Collender, Wheeling Steel, Presto Industries.

Filmed TV Program: Championship Bridg,
(no sponsor indicated). TV Commercials: foi
Norge, Pfizer Chemical, Pure Oil, Reynolds
Aluminum, Presto Industries, Wisco Gasoline
Clinton Engines, Linco Bleach, Planters Pea-,
nuts, CV Beer, Red Top Ale, Oklahoma Gaso-
line, Sears, Roebuck & Co.

Carter & Galantin of Illinois, Inc.

710 West Jackson Blvd., Chicago 6, 111.
Phone: ANdover 3-6546

Lee S. Adams, Sales Representative

(See complete listing under Atlanta, Georgia)

DOUGLAS PRODUCTIONS

10 West Kinzie St., Chicago 10. Illinois
Phone: MOhawk 4-74.55

Date of Organization: 1945

Fred C. Raymond, President \

Arthur R. Jones III, Exec. Vice-President
Douglas P. Raymond, Vice-Pres. Chg. Prod.
Frank M. Miller, Dir. of Photography \

Larry Tickus, Asst. Cameraman
Sherwin Becker, Production Manager
Wm. Bielicke, Lab. Manager

Services: Creation and production of motion
pictures, slidefilms, TV commercials and
trailers for business, industry and education.
Industrial film laboratory services. Equipped
and staffed for both studio and location pho-
tography in motion picture and still fields. '■
Facilities: Complete laboratory facilities, in- i
eluding color and b&w printing. Two sound
stages; administrative and creative ofliees; an- ;
imation and art departments ; magnetic and i
optical sound recording; film storage vaults; ]
editing, conforming and final processing of '
industrial visualizations. !

RECENT PRODUCTIONS AND SPONSORS'

Motion Pictures: Tliiuk .About Water (Fair-
banks-Morse Co.); Rocket Club 1960 (U. S. '
Air Force); Medical Illustration (VA Hospi-
tals) ; Bowling Queens (26 half-hour shows) ;
Press Brakes ( Ver.son AllSteel Press); Set-
ting tJie Modulating Governor (Greyhound
Bus). Slidefilms: Paper — Profits ( H. P. ■
Smith Co.); Roller Cliain (Chain Belt Co.); •
Tale of a Tub (Maytag Co.) and others. TV !
Commercials: for Wrigley Gum, Kimberly
Clark, National Chemical and others.

•5C-

CAL DUNN STUDIOS

159 E. Chicago Ave., Chicago 11, Illinois
Phone: WHitehall :3-2424

Date of Organization: 1947

Cal Dunn, President

Joseph G. Betzer, Vice-President

"Yar" Varbrough, Executive Art Producer

Helen A. Krupa, Creative Services Dir.

Art Springer, Chief Animator

Bob Boehmer, Art Director

Bob O'Reilly, Art Director

Tom Terry, Art Director

Art Ellis, Editorial Supervisor

Joan Ebeling, Talent

Services: Motion pictures and slidefilms for
sales jiromotion, training, product information
and employees indoctrination; TV commercials
and productions. Facilities: Ci'eative, art,
photographic, animation, editing and super-

128

BUSINESS SCREEN MAGAZINE

CAL DUNN: CONTINUED

visory stiiffs: Kinini and :!5nini m(>ti<in ami
slidefilm canioias; KJnim and .H5nini editiiiK
and soiiiul equipment; (iistril)utiiin faiilities.

RECENT PRODUCTIONS AND SPONSORS

MiiTloN I'liTUKKS: ('(()■(' of the Clnttirid Cai-
iier.You Can Handle It (National Safety Coun-
cil) ; Gulden Year ( Western Auto Supply Co. ) ;
Carroll Lane Award.i. Shell fiealern Window
Displaii Program (Shell Oil Co.). Slidefilms:
Hoiv to Put the Aet in Sales Aetion. Your
Most Vahiable Five Seconds (Western Auto
Supply Co.); The Fliptop Storii (DuKane
Corp. > : Gold Shield Polietj. A Bu'sinats Man's
Decision (National Life & Accident InsiTI-ance
Co.); Mark of Qnaliti/ i The Rolscreen Co.);
Dispinsoniat Mac/ic I Norge - Renter); De-
pendahility Plus (Motorola - Renter); Pack-
ing Yonr Future with Safetij. You Can Handle
It, Case of the Cluttered Comer, Falls Are No
Fnn (National Safety Council); It's Up to
You (.Jewel Tea Co. ) ; Face Up to Your Future
(Teacher's Pension Fundi. TV CoMMtZRClALS:
for Rival Dojj Food, Swift i!i: Co., The Kroger
Co., .American Dental Assoc. Montgomery
Ward. Kvinrude Outboard Motors. Shell Oil.

Jerry Fairbanks Productions

.520 North Michigan Avenue, Chicago 11. 111.
Phone: WHitehall 4-0196

Robert Kemper, Representative

(See complete listing under Los Angeles area i

FILMACK STUDIOS

1327 South Wabash Ave.. Chicago -5. Illinois
Phone: HArrison 7-339.5

Date of Organization: 1919

Branch Office: 630 Ninth Ave., New York
36, N. Y. Phone: PLaza 7-0900. Donald
Mack, Manager.

Irving Mack, President
Joseph Mack, Vice-President
Bernard Mack, Sales Manager
Pat Cascio, In Chg. Production

Services: Producers of industrial motion pic-
tures, stop-motion films, semi and full cartoon
animation films, title animation, color and
sound slidefilms, TV spots of all kinds, static
slides. Facilities: Mitchell. Bell & Howell
cameras ; Bell & Howell. DePue printers ; Mag-
nacord and RCA sound equipment; Saltzmann
animation stands; complete sound stage; full
type shop with Ludlow, hotpress and linotype
machines.

RECENT PRODUCTIONS AND SPONSORS

-Motion Pictures: Tlie Start/ of Gibrel
I Merck Chemical i ; Misericordia i Misericor-
dia Home for Exceptional Children). Slide-
films: The Xew Sun Times i Sun Times);
Sealed Power (Sealed Power). TV Film: for
Schultze & Burch.

FRANCISCO FILMS

185 No. Wabash Avenue, Chicago 1. Illinois
Phone: STate 2-0798

Galbreath Pictures, Inc.

141 West .Jackson lioulevard. Chicago 4, 111.
Phone: HArrison 7-7447

Clyde L. Krebs, .Jr., Manager

(See complete listing under Indiana area i

GRAPHIC PICTURES, INC.

:{3 South Wacker Drive, Chicago (5, 111.
Phone: RAndolph 6-7282

Date of Organization : 1946

Branch Office: 7166 Melrose Avenue, Holly-
wood 46, Calif. I'hone: WEbster 1-315.5.
Bruce Herscheusohn, Vice-President ;
Gene Evans, Production : Wally McClain.
Director.

Robert H. Este.s, President
Emmett Melienthin, Vice-President
Jerry Dee, Vice-Pres., Production
Charles F. Maravolo, Art Director
Roger Brues, Director of Sound
R. A. Hereford, Chief Cameraman
John Gibney, Director
Frank Kent, Industrial
John Darno, Scripts

Services: Producers of industrial motion pic-
tures. Facilities: Two studios, 30' x 60'
and 40' x 100'. 5 Magnasync magnetic record-
ers, 16mm and 35mm Arriflex, Maurer and
Mitchell cameras, high speed tape dubbing,
optical transfer area or density track, com-
plete remote power and camera truck unit
equipped with two 500-watt spots.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The K Lcii (Kellogg
Switchboard and Supply Co. i ; Production of
the Farm (The Visking Co. i ; Paper in the
Making I St. Regis Paper Co.); The Meadow-
dale Story ( L. W. Besinger & Associates);
How to Watch a Race ( Meadowdale Interna-
tional Raceways) ; The Stortj of Crude (Glove
Oil and Refining Co. i ; Time in Balance i Elgin
Watch Co. ( .

The Jam Handy Organization, Inc.

230 North Michigan Avenue, Chicago 1, 111.
Phone: STate 2-6757

Harold Dash, i)i charge

( See complete listing under Detroit area )

Henning & Cheadie, Inc.

1140 South Michigan Ave., Chicago 5. 111.
Phone: WAbash 2-0570

F. E. Harrold, in charge

Services: Editorial, art and photographic with
local facilities.

(See complete listing under Detroit area)

•Sf

DALLAS JONES PRODUCTIONS, INC.

1725 North Wells St., Chicago 14. Illinois
Phone: MOhawk 4-5525

Date of Organization: 1947

Dallas Jones, President

Marilou Jones, Vice-President & Treasurer

G. Richard Bowen, Secretary

James E. Holmes, Director of Sales

Oz Zielke, Director of Production

Cam Applegate, Director of Production

Jack Conrad, Executive Assistant

Paul Jensen, Script Supervisor

Marvin GoessI, Art Director

Carl Sandin, Editing Department

Gerhard Kugel, Sound Department

iMr Jf' rn iS- 4T

CHICAGO ARE

DALLAS JONES: CONT'D.

Services: A complete specialized training and
sales promotion service, including field re-
search, writing, and production of all audio-
visual and printed materials. Motion pictures,
slidefilms, ftlmstr.ps, slides, complete meeting
packages. Facilities: Sound and silent stages
for motion pictures and slidefilms. Highly
mobile location equipment. 16mm and 35mm
Mitchell cameras. Five channel magnetic re-
cording. Complete staff of directors, artists,
editors and writers.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Getting Old Red Ready,
Taming a New Frontier (International Har-
vester Co.;; Power of Suggestion (Kellogg
Co.); Pioneers for Progress ( Hotpoint Co.);
See for Yourself ( Sears, Roebuck & Co. ) ;
Magic Mufflers (Maremont Automotive Prod-
ucts, Inc.); Careers in Recreation (The Ath-
letic Institute); HFC Collection Policy
( Household Finance Corp. ) ; A Sealed System
for Haylage, A Sealed Sy.'item for High Mois-
ture Grain (A. O. Smith Corp.); The Cut of
Yoitr Jib (American Institute of Men's and
Boys' Wean; Admiral in an Outboard (Out-
board Boating Club of America). Slidefilms;
People Are Funny (Coopers, Inc. i ; The School
Snack Bar (Stewart In-Fra-Red, Inc.) ; Po/).sf
Open.t the Gate for '■5S ( Pabst Brewing Co. i ;
Sound in Space, Selling by Ear, stereophonic
(Motorola); Call Out the Reserve, Look for
the Silver Lining (Hotpoint Co.); The Star-
ring Role (Household Finance Corp.); Color
Is for Profit ( Martin-Senour Co. ) ; You Never
San- such Sausage Sales (Swift & Co.); 9
product -slidefilms (International Harve.ster).

KENNEDY PRODUCTIONS, INC.

3317 West Montrose Ave., Chicago 18. 111.
Phone: IRving 8-1320
Date of Organization: 1956

Robert John Kennedy, President
Robert Norman Kennedy, Vice-President
Gerald Horsham, Art Director
Services: 16mm and 35mm motion pictures
for public relations, sales, sales training, TV
commercials, etc. Sound slidefilms and sales
training programs including meeting guides,
booklets, etc. Facilities: Script development,
sound stage, cameras, lighting, art and anima-
tion department, editing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Down With Down Time &
Up With Production (Scully Jones & Co.) ; The
Need for Door Control (Glynn-Johnson Corp.) ;
Alcan Trailer Trek (Mobile Home Mfrs.
Assoc. I ; The Power of Group Action (Wash-
ington National Insurance Co.); The Dura-
clean Technique for Success ( Duraclean Co.) ;
And a Great Deal More ( Tractomotive Corp.) ;
TV Commercials: for Carjoy, Clinton Deter-
gent Co. (Jones & Hanger, Inc.).

MERVIN W. La RUE, INC.

159 E. Chicago Avenue, Chicago 11, Illinois
Phone: SUperior 7-8656-7
Date of Incorporation: 1947

Mervin W. La Rue, Sr., President
Joanna La Rue, Vice-President
Charles C. Hard, Secretary-Treasurer

(LISTING CONTINUES ON FOLLOV/ING PAGE)

n T H ANNUAL PRODUCTION REVIEW

129

METROPOLITAN CHICAGO:

MERVIN LARUE: CONT'D.

Services: Primarily consultants in planning,
production and utilization of audio-visual aids
in medical field exclusively. Distributor of
audio visual equipment in this field only.
Facilities: Exceptional for work in this field
— explosion proof camera and lighting equip-
ment for surgery — special macroscopic and
microscopic motion camera equipment — ani-
mation stands — time lapse — recording, etc., in
addition to conventional equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Machine Mimicx Man—The
Artificial Kidney (Cleveland Clinic and Baxter
Laboratory) ; Urea Solutions in Reduction of
Infercranial Pressure (University of Wiscon-
sin and Baxter Laboratory) ; Operating Micro-
scope in Otologic Surgery (George Shambaugh.
Jr., M.D., Northwestern University) ; Hemi-
nephro-Ureterectomy of Double Kidney ( K. S.
Barber, M.D., Northwestern University) ; Fire
and Explosioyi Hazards ivith Flammable Anes-
thetics (University of Pittsburgh, Federal
Bureau of Mines and made under grant from
Abbott Laboratories).

LEWIS & MARTIN FILMS, INC.

14:^1 N. Wells Street, Chicago 10, 111.
Phone: WHitehall 4-7477

Date of Organization: 1947

Herschell G. Lewis, President

William R. .Johnson, Exec. Vice-President

Anthony LaPietra, Production Manager

Betty L. Taylor, Studio Manager

Sanford Greenlaw, Art Director

Art Springer, Chief Animator

John Mackenzie, Creative Director

Services: Producers of industrial, sales, train-
ing, government and public relations motion
pictures; slidefilms; television programs and
commercials; script service; studio rental;
technical & figure animation and art; filmo-
graphs. Facilities: Two stages, 50 ft. x 100
ft. and 60 ft. x 100 ft.; animation stand and
arti.sts; .3.5mm and 16mm photographic and
sound equipment; creative staff; 35mm and
IGmm editing equipment; still department and
laboratory; slidefilm animation camera; large
standing sets.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Electronic Countermeas-
ures (U. S. Air Force); Lift Safely (Post
Oflice Dept.) ; Jerry Tales (Entertainment
Plus, Inc.); America The Reautiful (Disabled
American Veterans). Slidefilms: Your Si-
lent Partner (William J. Strange Co.); Mr.
Full Orbit (International Mineral & Chemical
Co.). TV Commercials: for Blue Cross, Serta,
Ivestonic, O'Cedar, Buckeye Beer and others!

FENTON McHUGH PRODUCTIONS, INC.

518 Davis Street, Evanston, Illinois
Phone: UNiversity 4-.'?021
BRoadway lUViSci

Date of Organization : 1956
Fenton P. McHugh, President
Ernest A. Lukas, E.xecutive Vice-President
James R. O'Riley, Production Manager
Kathleen Mitchell, Administrative Assistant
Services: 16mm and 35mm motion pictures
for business, industry and television. Facii.i-

McHUGH PRODUCTIONS: CONT'D.

TIES: 16mm and 35mm motion picture and
sound recording equipment; sound stage: ed-
iting facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Milprint .Makes the Differ-
ence (Milprint Div. of Phillip Morris, Inc.);
Fiftieth Anniversary Film (Credit Union Na-
tional Assoc); The One That Got Atvay
(Mercury Motors); Over the Rainboivs
(Northwest Orient Airlines); Fishing in
Alaska (Northern Consolidated Airlines'). TV
spots for various clients.

MGM-TV, Division of Loew's, Inc.

l;307 South Wabash Ave., Chicago 5, Illinois
Phone: WAbash 2-6500

Bob McNear, in charge

( See complete listing under Los Angeles area)

MIDWEST FILM STUDIOS

6808 North Clark St., Chicago 26, Illinois
Phone: SHeldrake 3-1239

Date of Organization: March, 1947

Alfred K. Levy, Production Manager

Services: Motion picture and slidefilm produc-
tion; research, writing, photography, editing,
etc. Facilities: Motion picture "and slide-
film equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: '59 Co-Op Point of Sale
(Standard Oil); Target (Chicago Aerial In-
dustries); Showroom Displays ( Magill-Wein-
sheimer. Inc.) ; Die-Changing (Danly Machine
Specialties, Inc. ) ; VI Trailer i Caribbean At-
lantic Airlines).

•5f

FRED A. NILES PRODUCTIONS, INC.

1058 W. Washington Blvd., Chicago 7. 111.
Phone: SEeley 8-4181

Date of Organization: December, 1955

Branch Office: 5539 Sunset Boulevard,
Hollywood, California.

Fred A. Niles, President & Owner
William E. Harder, Studio Manager
Ruth L. Ratny, Creative Director
Manny Paull, Art Director, Animation
Edward Reich, Art Director, Production
Don Balousek, Slidefilm Director
Sid Siegal, Musical Director
Lloyd Bethune, Tom Rook, Charles Ticho,

Producer-Directors
Jack Whitehead (BSC), Howard Siemon,

Cameramen
Robert Henning, Chief Sound Engineer
Burt Lindberg, Citief Sound Man
Edward E. Katz, Controller
Frances Meteiko, Administrative Assistant
Services: Motion picture production of TV
commercials, live action and animation, syndi-
cated packages. Industry film programs : sales
and product training, corporate image build-
ing, consumer education, public relations.
Complete convention packages: live shows,
filmstrips or motion pictures, stage I'entals,
seating, projection, exhibit space. Slidefilms,
photography or art, with or without sound,
color, black & white. Closed circuit TV facili-
ties. Full creative services: scripts, story-
boards, jingles, sound tracks, live shows, TV

FRED NILES: CONTINUED

series. Facilities: 100,000 sq. ft. communi--
cations center; 3 soundproofed stages, the
largest is 12,000 sq. ft.; 7-room sound depart-
ment, one wing devoted to editing. Scene'
dock, carpentry shop, prop rooms, two func-
tioning kitchens, flats. Multi-camera systems
and equipment. Color, black & white, studio
or location. Complete writing and art staffs.
Animation executed by Niles' own animation
staff in Hollywood.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: High. Wide & Then Some
(U. S. Gypsum I ; The Drawbar Story (Ham-
mond Organ Co.); We Serve (Lions Interna-
tional) ; Breaking the Problem Barrier (Sund-
strand Aviation) ; Those Who Care (American
Red Cross) ; Hands We Trust (American Col-
lege of Surgeons ) . TV Commercials : for num-
erous clients and agencies during 1958.

JOHN OTT PICTURES, INC.

85 Hibbard Road. Winnetka, Illinois i

Phone: Winnetka 6-5126

PARAGON PICTURES, INC.

2540 Eastwood Avenue, Evanston, Illinois
Phone; DAvis 8-5900 \

Date of Organization: 1948

Robert Laughlin, President '■.

James E. Ford, Vice-President '

J. Edgar Kelly, Secretary
Catherine M. Laughlin, Treasurer
Sidney Barger, General Manager

Services: Industrial, documentary, public re- '
lations and educational motion pictures and
slidefilms. TV films and spot commercials.
Special .sound recording for 16mm films. Com- ■
mercial illustrations on dye transfers and '
transparencies. Facilities: Fully-equipped :
sound studio 40' x 80'; magnetic and variable
density optical recording systems. Special
sound control rooms, script writing facilities,
projection room, conference and screening
rooms, complete editing facilities; labora-
tory for slidefilm and still picture work.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Factual Fable of Quality ■
Freeze, Rx Increased Profits From Sausage
and Curing (A. E. Staley Mfg. Co.); 1959 .
President's Speech (Allstate Insurance Co.).
TV Commercials: for Clayton Mark Co.
(O'Grady, Anderson, Gray) ; three for Bissell
Carpet Sweeper (Leo Burnett Advg. Agey.).

Parthenon-Central

Chicago. Illinois (March 1st) i

(address to be announced)
Woodbury Conkling, in charge.
(See complete listing under Los Angeles area)

PILOT PRODUCTIONS, INC.

1819-23 Ridge Avenue, Evanston, Illinois
Phones: Ambassador 2-4141; DAvis 8-3700
Date of Organization: 1940
Date of Incorporation : 1952

C. Robert Isely, President

Robert L. Dedrick, Exec. Vice-President

C. Don Sheldon, Treasurer

A. E. Boroughf, Secretary

William Kirshner, Dir. Sales Promotion

(LISTING CONTINUES ON PAGE 1321

130

BUSINESS SCREEN MAGAZINE

W J. GERMAN, /iVC.

AGENTS FOK THE SAEE AND DlSTKlBUTlOiN OF

EASTMAN Professional

Motion Picture Films

FORT LEE. New Jersey
L0N(;A(:RE 5-5978

HOLLYWOOD

6677 SANTA MONICA BLVD.
HOLLYWOOD 4-6131

CHICAGO

6040 N. PULASKI ROAD
IRVING 8-4064

Behind this 9th Annual Rnxhu tion Review
issue, in the hundreds of specializing
fihn studios throughout the vvorkl. is a
vast army of skilled craftsmen . . . the
cameramen and editors . . . directors . . .
laboratory technicians and all the other
experienced hands to whom motion
picture film is an incomparable medium
of expression. In l)readtii and color,
motion pictures today are being seen and
heard by countless millions in theatres,
via television and on the screens of
organized groups who, in the United States
alone, own more than 650.000 16mm
sound projectors. Truly, the film alone,
speaks a universal language as its images
are translated for peoples all over the world.
We are proud to serve tiiis great family
of those who work with our new films
to bring both enjoyment and understanding
to this worldwide audience.

9 T H .A. N N U A L P R O D U C T 1 0 X REVIEW

131

METROPOLITAN CHICAGO:

PILOT PRODUCTIONS: CONT'D.

Hal Childs, Dir. of Photoc/mpliy
Malcolm Rippeteau, Dir. & Writer
Ken Kracht, Dir. of Illustrative

Photoyraplnj
Connie Andersen, Slidefilm Dept.
John Goulden, Set Designer, Studio Mgr.

Services: Complete creative and production
facilities for motion pictures, slidefllms, and
stripfilms. Research, writing, photography,
sound recording, editing, and stripfilm services
for industrial and business films. Facilities:
10,000 sii. ft. 8,700 sq. ft. shooting stage with
14 ft. clearance under cat-walks; 16mm
Mitchell and Arriflex camera equipment: gaso-
line generator & battery packs for field work;
Ampex and Magnasync recording equipment,
including DuKane ."50 50 signal generator;
double system projection facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Heliind It .All (Universal
Oil Products Co.); I'lanniiui for F^rofits (In-
dustrial Truck Div., Clark Equipment Co.);
A Matter of Record (Construction Machinery
Div., Clark Equipment Co.) ; A New Concept
for Paving (Iowa Mfg. Co.). Slidefilms:
ProfitK From Parts ( LaSalle Steel Co.); Dial
For Color, Push Button Color ( Rockote Paint
Co.) ; Sounds of the Future, stereo slidefilm
fV-M Corp.) ; Serrice and Maintenance, G
films (Clark Equipment Co.) ; Protected Power
(International Harvester Co.). LiVE Show:
Sallu Ski/iine (Skyline Mobile Homes).

PRODUCERS FILM STUDIOS
(Jack Lieb Productions)

540 N. Lake Shore Drive. Chicago 11,

Illinois
Phone: WHitehall 3-1440

Date of Organization: 1946

Branch: 10301 E. Bay Harbor Drive, Miami
Beach 54, Florida. Phone: UNion 6-3009.

Jack H. Lieb, President

Warren H. Lieb, Vice-President &

Production Suprv.
Walter A. Hotz, Chief Sound Engineer
Charles A. Click, Sales Manager
Elsie Kerbin, Head Editor
Elaine Badis, Office Manager

Services: Motion picture production; indus-
trial, theatrical, television, sales promotional,
institutional and sales training; specialists in
travel promotion films, television productions,
spots and shows. Film strips and sound slide-
films. Facilities: Complete studios, 2 sound
stages, RCA 35mm and 16mm magnetic and
optical recording. Specialists in hi fidelity
magnetic mixing. Original music scores and
music libraries including Capital "Hi Q"
series. Complete editing facilities with optical
and magnetic Moviolas. Interlock projection,
35mm, IGmm, optical or magnetic. Animation
and title production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Maintainahilitii — Design
for Living (U.S. Air Force); Food Serving,
Food Preparation, Food Storage (U.S. Navy i :
Swift Presentation with Fran Allison ( Swift
and Co.); Chicago 195S (U.S. Information
Agency). Slidefilims: .5 Cycle Filter-Flo

Washer, Tlie Lady Is a Champ, 1959 Combina}
tion Wasl/er-Dryer (General Electric Co.). TT
FiLivis: Thought for the Day ( Columbi:
Broadcasting System). TV Commercials
for Old Colony Root Beer ( H. W. Raster &
Sons Advg. ) ; Jet Dog Food i North Advg
Agcy. ) ; Kaiser Aluminum, National Homef
' Young & Rubicam, Inc. i . [

Reid H. Ray Film Industries, inc.

208 South LaSalle Street, Chicago 4. Illinois
Phone: Financial 6-0897

Frank Balkin, Vice-President, Midu-est
Sales

(See complete listing under St. Paul, Minn.)

•5f

SARRA, INC. I

16 East Ontario Street, Chicago 11, Illinois|

Phone: WHitehall 4-5151

(

200 East 56th Street, New York 22, N. Y.
Phone: MUrray Hill 8-0085 \

Date of Organization: 1937 I

(At New York City Studios)
Valentino Sarra, President
Morris Behrend, General Manager
John Henderson III, Sales Manager
Rex Cox, Creative Director
Robert Jenness, Director
Stanley Johnson, Director
George Altman, Cliief Editor
David Fletcher, Art Director

s,„ce THE STUDIO LIGHTING COMPANY

1919 CHICAGO • 2212 NO. HALSTED • EASTCATE 7-2800 Duggan

LIGHTS • CABLE • BOXES • GENERATORS • GRIP EQUIPMENT • RENTALS • SALES • SERVICE

CHICAGO CAMERA RENTAL HEADQUARTERS • MARK ARMISTEAD, INC.

132

BUSINESS SCREEN M .-V G A Z I N K

SARRA. INC.: CONT'D.

( At Chicago Stiidiosl
Robert L. Foster, Mitiiaucf
Marvin Hailey. I'ladnction Mntiaiicr
Howard \'aii Antweiii. .•l^■.^■^ I'vodiiction

Mgr.
Norman Schickedanz, Director
Harry Holt, Creative Director
George DeUecker, Art Director
Harold Lijrnell, Lahnratortj Manai/er
Hal Toleman, Sales
Bill .Vewton, Sales

Services: Creation and prodiietioii of motion
pictures, slidefilms and television i-ommeix-ials
for sales, sales traininjr, production prrffiiotion
and information, employee traininK and indoc-
trination, safety training and promotion, pub-
lic information. Armed Forces training sub-
jects. Facilitiks: Sound stage, 16mm and :55-
mm motion picture cameras; still photographic
equipment and personnel; IGmm and 35mm
editing; Itinim and ;!5mm processing labora-
tory; art ;nid animation; creative staff.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials : for Johnson's stride Wax,
I'ride Wa.x, Lever Bros. ( Needham, Louis &
Brorby) ; Carling's Beers, Camay Soap ( F. IL
Hayhurst Co., Ltd.); Brack Shampoos, Ar-
mour & Co. ( N. W. Ayer & Son, Inc. ) ; Helena
Rubinstein's Mascara-Mat ic ( Ogilvy, Benson
& Mather. Inc. i ; Rheingold Beer i Foote, Cone
& Beldingi; Lipton Soups, Minute Rice
I Young & Kubicam, Inc. i ; Pet Milk, Monsanto
Chemical Co. i Gardner Advg. Co. ) ; American
Petroleum Institute, Salada Tea (Sullivan,
StaufTer. Colwell & Bayles, Inc. i ; Seven-Up,
Elgin Watch Co., Quaker Oats Co., Pharma-
Craft, Inc. iJ. Walter Thompson Co.); Kel-
logg Co. I Leo Burnett Co., Inc. I ; General
Mills (Tatham-Laird) ; American Dairy As-
soc. (Campbell-Mithun ) ; Lanolin Plus, Inc.
(Ervvin Wasey, Ruthrauff & Ryan).

TELECINE FILM STUDIOS, INC.

100 S. Northwest Highway. Park Ridge, 111.
Phone; TA 3-1418
Chicago Line; RO 3-5818

Date of Organization ; 195"2

Byron L. Friend, President

June A. Friend, Secretanj-TreasKrer

Henry Ball, Facilities Manager

Services ; Motion pictures for industry and
television, color or b&w; 35mm or 16mm, stu-
dio or location. TV commercials, complete
packaging service, editing, re-recording, mix-
ing, interlock screening and recording: script
writing; animation; consultation. Hi-speed
photography for observation and analysis;
time-lapse films. Facilities; Multiple camera,
continuous shooting picture equipment, 35mm
or 16mm cameras; magnetic sound recorders:
sound stage 30' x 45', five-channel re-recording
and mixing; seLsyn interlock. Gasoline and
battery-driven generators for location; wire-
less microphones. Lighting equipment for
studio and location; editing equipment, in-
cluding 35nim. 16mni Moviolas.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The House that Research
Built. Building with Universal Thermo-Paneh
(Universal Products); Ideas and Film (Bell
& Howell Co. I ; Product Cotnparisons (Little-
fuse); High Speed Photography (Westclox).
Filmed TV Programs: II'(;r/f/ Safari, Zoo
Parade (National Broadcasting Co.). TV

Commercials: for Illinois Bell Telephone Co.,
Foote, Cone & Belding, Chicago YMCA, John-
son Wax.

Telepix-Anderson, inc.

6620 Diversey, Chicago 35, Illinois

Stanley F. Anderson, in charge
Jack Boston, Sales

(See complete listing under Los Angeles area,)

METROPOLITAN CHICAGO;

TRESSEL STUDIO

7905 South Burnham, Chicago 17, 111.
Phone: RKgent 4-7100

Date of Organization: 1951

George W. Tressel, President

Services; Specialize in technical and institu-
tional promotion films. Facilities; Studio
shooting and recording facilities. Multiple
camera interlock system. Technical anima-
tion. Location filming and recording.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Cobalt go Reloading. Thick-
ness Gau(/i>ig Witli Radioisotopes I Atomic
Knergy (^>mmission ) ; Outdoor Education
I Cook County Forest Preserve); Paper
Troubles, Half Tones, Surface Plates, Deep
Etch Plates, Handling Plates on the Press,
The Sunnij Rock (Lithographic Technical
Foundation); Atontic Primer (University of
Chicago); Extra Dividends I Standard Car
Truck Co.) ; Edgar Allan Poe. Gas Laws, Con-
servation of Energy (Coronet Films). TV
Commercials; for Cook County Forest Pre-
serve.

UNITED FILM & RECORDING
STUDIOS, INC.

301 East Erie Street, Chicago II, Illinois
Phone: SUperior 7-9114

Date of Organization: 1928

William L. Klein, President & Exec.

Producer
Mike Sitkiewicz, Film Director
John Bruun, Creative Director
Larry Wellington, Creative Musical Director
Bryan Wright, Cliief, Engineering Dept.
Howard Alk, Head of Editing Dept.
Marilyn Friedel, Sales Development &

Traffic Coordination
Charles Stumpf, General Sales Manager
Frank Green, Unit Manager

Services: Creators and producers of motion
pictures, slidefilms, radio & TV commercials
and related materials for a complete custom-
made package in all branches of business and
industry. Facilities: Modern, fully equipped,
air conditioned studios, 16mm and 35mm fea-
turing Western Electric and RCA sound, Mit-
chell cameras, Ampex, etc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Stranger in the Family,
As Ye Sow, Series 2, Galesburg, U.S.A. (State
of Illinois) ; Processing for Sales and Profits
(Hollywood Corp.); Home (Quinn Construc-
tion I .

■JCthis symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 9th Annual Pro-
duction Review issue.

WILDING PICTURE PRODUCTIONS, INC.

1345 Argyle Street, Chicago 40, Illinois
Phone; LOngbeach 1-8410

Date of Organization; 1914
Date of Incorporation: 1927

BRANCH OFFICES

New York : 405 Park Avenue, New York, N.Y.
Phone: PLaza 9-0854. Hugh Gage, Vice-
President.

Detroit: 4925 Cadieux Road, Detroit, Mich.
Phone: TUxedo 2-3740. Dean Coffin,
Vice-President.

Cleveland: 1010 Euclid Bldg., Cleveland,
Ohio. Phone; TOwer 1-6440. Lawrence T.
Young, Vice-President.

Pittsburgh : 3 Gateway Center, Pittsburgh,
Pa. Phone: GRant 1-6240. Karl Kuechen-
meister. District Manager.

Cincinnati: 617 Vine St., Cincinnati, Ohio.
Phone: GArfield 1-0477. R. L. McMillan.
District Manager.

Chicago; 1345 Argyle Street, Chicago 40.
Cliff Weake, District Manager.

Twin Cities; 1821 University Avenue, St.
Paul, Minn. Phone: Midway 6-1055.
A. H. Brassett, District Manager

Hollywood: 5981 Venice Blvd., Hollywood,
Calif. Phone: WEbster 8-0183. Al Carde-
nas, in charge.

C. H. Bradfield, Jr., Chairman of Board
H. Williams Hanmer, President
J. A. Kellock, Vice-Pres. & General Mgr.
Jack Rheinstrom, Vice-President. Sales
C. B. Hatcher, Vice-President, Finance
J. M. Constable, Vice-President &

Executive Producer
Walter Tinkham, Vice-President. Production

F. F. Palac, Treasurer
L. A. Backey, Secretary

G. Duncan Taylor, Prod. Mgr., Slidefilms
Harold Kinzle, Laboratory Superintendent
James E. Dickert, Recording Director
Gil Lee, Art Director

Jack A. Krieger, Adverti.^ing & Public

Relations
A. J. Bradford. Director, Customer Services
Jerome C. Diebold, Executive Producer,

Government Services
Harold A. Witt, Executive Producer,

Government Services

WILDING-HENDERSON, INC.

J. E. Parrott, Vie(-Presideul dc General

Manager
A. J. Henderson, Vice-President, Creative

Services
Norman B. Terry, Vice-President, Sales

WILDING TV

J. B. Morton, General Manager
Michael Stehney, Executive Producer

CREATIVE MARKETING SERVICES DIV.

Leon Kreger, Vice-President

(LISTING CONTINUES ON FOLLOWING PAGE)

9 T H ANNUAL PRODUCTION R E \" I E W

13:3

METROPOLITAN CHICAGO:

WILDING PICTURE PRODUCTIONS:

Services: Creators and producers of motion
pictures and slidefilms for business and in-
dustry; television commercials; complete live
shows and presentations for cimventions and
sales meetings. Facilities: Three studio and
service operations, detailed as follows:

— o —

Chicago: Home oflice and main studios: 60,000
sq. ft. of floor space— 27,000 sq. ft. in three
sound stage.s— 200' x 75': 100' x 70' and IOC
X 50'; remainder to administrative, service
and creative offices; still and motion labora-
tories; optical and animation departments; art
department; screening rooms; sound record-
ing department ; film vaults ; carpenter shop
and other departments. Wilding Customer
Services department located at 5137 Broad-
way, Chicago in one-story building of 14,000
sq. ft. It provides stage of 3,500 sq. ft. for
slidefilm production; remainder for servicing
and storage of industrial show equipment and
demonstration area.

— o —

Detroit: Studio operations are housed in mod-
ern building especially constructed for motion
picture production. New building contains
administrative, sales and service offices;
graphic arts department; two sound stages,
totaling 8,000 sq. ft., and screening rooms.
Wilding-Henderson, Inc., is a new addition to
national organization, offering training, sales
promotion and merchandising services. Its
modern building at 13535 Livernois St. houses
own staff of planning, merchandising, editorial
and creative personnel.

— o —

Hollywood: Sales and service facilities, sound
stage, screening room and all other equipment
for nuition picture production.

— o —

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Product of the I man 'mat ion
(Aluminum Co. of America); Vieic from the
Mountain (H. J. Heinz & American Dietetic
Assoc); Mniru^treet U.S.A. (Dun and Brad-
street); 1!).59 New Car Announcement (Ford
Motor Co. ) ; Wanted — Man Alive ( Frigi-
daire); Goodyear on the March (Goodyear
Tire & Rubber Co.); Secret Cargo (Hiram
Walker); Richest Man in Babylon (Invest-
ment Bankers Assoc); With I'Jverij Step I
Take (Levi Memorial Hospital) ; Order MalcerK
In^tUiiU (Truscon); Yeah (U. S. Steel);
h'nf/ineerind Notebook (Western Electric).
Slidekilms: .4 Man .\amed Reach (Youngs-
town Kitchens) ; Evalnating Your Metal Work-
ing Markets (Iron Age); Welcome Neighbor
(Procter & Gamble); IncandcKcent Light
SourccK (General Electric) ; Your Future with
Safety Glass ( Libbey-Owens-Ford ) ; First,
tMst and Always (Montgomery Ward & Co.) ;
Cooling Without Clamminess (Frigidaire Div.,
General Motors Corp.); Forever Yours (Lin-
coln & Continental) ; A Look at Hallife (Wear-
Ever Aluminum Co.); .'iOOn Truck Announce-
ment (White Motor Co.); 1!).'>H Disliwasher
(RCA Whirlpool); Red Carpet (Sperry &
Hutchinson) .

"Vrthis symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 0th Annual Re-
view.

WEST CENTRAL STATES REGION

llhnois

G & G FILM CORPORATION

113 North Market Street, Champaign,

Illinois
Phone: FLeetwood 6-4266

Date of Organization: 1955

Perry Gliessman, President
George Grubb, V ice-President
Gordon Grubb, Secretary-Treatiurer
Lee Stark, General Manager
Bil Godsey, ProductUm Manager
Gene Wilder, Art Director

Services: Scripts and storyboards, live action
and animation including articulated dolls;
complete production of 16mm sales, train-
ing, public relations, educational and in-
dustrial films, also TV commercials. Facili-
ties: Multiple camera, continuous shooting
picture equipment, 16mm cameras; sound re-
corders; new studio with 3,200 sq. ft. of floor
space including sound stage and narration
booths; five-channel re-recording and mixing.
Complete personnel and equipment for studio
and location; complete 16mm editing equip-
ment. Three man ai't department.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Safety (Country Life In-
surance Co.); Student Life at Illinois (Uni-
versity of Illinois); Special Applications of
Straiglit-Side-T ype Presses and Press Brakes
(Dreis & Krump Mfg. Co. ) . TV Films : News
coverage and TV films (Illinois Agricultural
Assoc.) ; Big Ten Football Highlights (Sports
TV). TV Commercials: for Illinois Bell Tele-
phone Co. (N. W. Ayer & Son, Inc.) ; Holly-
wood Candy Co. ( Grubb-Petersen Advg. ) ;
Bubble-Up ( Thomson Advg. Inc. ) ; Smith Oil
& Refining Co. (E. R. Hollingsworth & A.s-
soc. ) ; Smith-Douglass Co., Inc. ( Richard
Crabb Assoc. ) ; Ny-Lint Tool & Mfg. Co.

THE VENARD ORGANIZATION

113 North Madi-son Ave., Peoria, 111.
Studio — Highview Road, East Peoiia. 111.
Ph(.ne: 4-2490

Kansas

CENTRON CORPORATION, INC.

West Ninth at Avalon Road, Lawrence,

Kansas
Phone: Viking 3-0400

Date of Organization: 1947

Arthur H. Wolf, President and E.rec. Prod.
Russell Mosser, E.recutire Vice-President

and Treasurer
Norman Stuewe, Vice-Prcsideut and

Director of Photography
Charles Lacey, Secretary and Director of

Production
Harold Harvey, Director
Gene Courtney, Director
Jerry Drake, Script
Dan Palm(iuist, Editing
Maurice Pi'athei', Sound
Robert Rose, Pliotography
Oscar Rojas, Art Director
Rod Frazier, Sales Director

Services: Motion pictures and sliddilnis for

CENTRON CORP.: CONT'D.

public relations, sales, training, education and
television. Subcontracting. Specialized sports '
photography. Specialized color and or black
and white still assignments. Animation and
recording service. Facilities: New studio and
office facilities include 60' x 100' x 27' sound
stage, voice studios, editing rooms, sound
rooms, etc.; Mitchell and Cine Special cam-
eras; complete lighting and sound equipment
for studio and location.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tin Great .Adreutnre i Sa-
bena Belgian World Airlines) ; And Women
Must Weep (Foundation for Independence); |
Showdown (Kansans for the Right to Work) ; ,
Cessna Line for 1959 (Cessna Aircraft Co.); ^
Contract Maintenance of Air Force Equipment \
(U. S. Air Force) ; What About School Spirit, j
Understanding Others, Using Visuals in Your
Speech, and seven other educational subjects '
(McGraw-Hill Bock Co.). Slidefilms: The ,
Life Story of a Successful Promotion (An- |
heuser-Busch, D'Arey Advg.); The Name is i
G-B Duct ( Gu.stin-Bacon Mfg. Co.); Respect
(Phillips Petroleum Co.); The Man Everij-
hndii Liked (Dr. Charles Rombold).

Minnesota

THOMAS COUNTRYMAN FILM
PRODUCTIONS

15 North Ninth Street, Minneapolis 3, Minn.
Phone: FEderal 2-25:39

Date of Organization: October, 1956

Thomas C. Countryman, Owner

Richard C. Pollster, General Manager

Donald J. Egerstrom, Cameraman

Jack M. Gauvitte. Director-Editor

Donald J. Pottratz, Recording Engineer '

Services : Producers of industrial, educational, '
TV and religious motion pictures and film- ■
strips. Facilities: 16mm Mitchell, 16mm and
35mm Arriflex cameras, complete lighting
equipment; 2 sound stages, animation stand,
16mm and ' \" magnetic recording, Magna-
sync, Ampex and Telefunken equipment, inter-
lock pi'ojection. film music librai'V.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Instant Electric Copying,
1959 Sales Introduction, Eyes in the .\'ight,
24 Hours a Day (Minnesota Mining & Mfg.
Co.") ; Choosing Games for Children (American
Family Information Bureau) ; People with a
Purpose ( Lutheran Welfare Society ) ; Your
Future (Humboldt Institute). Slidefilms:
.Automatic Washer Service. S-P Program, Sell-
ing Service (Franklin Mfg. Co.) ; Nutrena
Pigloo System (Nutrena Mills). Filmed TV
Programs: .American Religious Tou-n Hall
Meeting of the Air (American Religious Town
Hall, etc.); Search for Health (Minnesota
Chiropractic Assoc). TV Commercials: for
Nutrena Feeds, King Koil Mattress, Midland
Cooperatives, Hilex, Fitger"s Beer. Javex Ltd.,
Mutual Service Insurance, Super Valu Stores,
Innovation Industries, Spring Air Mattress,
Janney Semple Hill & Co., Blue Cross-Blue
Shield, U. S. Naval Air Reserve.

134

B U S I N K S S SCREEN MAGAZINE

EMPIRE PHOTOSOUND INCORPORATED

1920 Lyiidale Ave. South. Minneapolis 5,

Minn.
Phone: Flianklin 4-.J010

Dati' of Iruni-poration: Octiiber, 1945

William S. Yale, President

Charles I!. Woehrle, Secretai-ii-Treaxiirer

Catherine Running. Business Manager

Kichiird Jamieson, Production

.Arthur Xicol, Director of Slidefilnis &

A)ii))iatioii
Gweii Wohlfeil, Production Astiistant .
John Raddatz, Chief Cameraman _
Frank Punchard, Editor
Sam Sabean. Soutid Engineer

Skrvu'ES .\nd F.4C1LITIES: Completely equipped
production facilities for motion pictures,
sound slidefilms, television commercials and
sales meeting presentations. 16mm Maurer
and Arritle.x cameras. Time-lapse, slow motion
equipment. Editing, and interlock projection.
Animation, sound recording studio 40' x 60'
sound stage. Tape and magnetic film record-
ing, disc and tape music libraries. Process
screen and arc rear projection. High fidelity
public address system. 16mm Eastman arc
projector. Strong Arc projector for 3^,4" x 4"
slides and filmstrips; 8' x 10', 8' x 20', 12' x
:!0' and 20' x 20' projection screens, available
for conventions, sales meetings, etc.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Farmers Union Xewsrecl
( Farmers Union Central Exchange ) ; Sales
Secret (Franklin Mfg. Co.); Empire on Pa-
rade. Glacier Xational Park (Great Northern
Railway Co. 1 : Plinsphate, the Living Mineral
(International Minerals & Chemical Corp.);
Growing Places ( Minnesota Mining & Mfg.
Ccl : Man Sometimes Conquers (National
Hemophilia Foundation). SLIDEFILMS: Dol-
lars and Sense of Spraying on the Farm (The
Farmhand Co.); Double Tested (Western
Paint Co.). TV Commercials: for Farmers
Union Central Exchange, Great Northern Rail-
way Co., Minneapolis Society for the Blind.
Minnesota Farmers Union.

PROMOTIONAL FILMS, INC.

3425 Sumter Ave., Minneapolis 26, Minn.
Phone: WE 5-2777

Date of Organization: 1955

Alfred K. Peterson, President &

Production Manager
Cliff Sakry, Sales Manager & Creative

Director

Services : Producers of business, industrial,
travel, agricultural, public relations, outdoor,
animation, color and b&w motion pictures
and filmstrips; TV commercials. Facilities:
Scripting, photography, art, animation, sound
and still cameras, film and sound editing, mu-
sic library, complete sound recording, mixing,
conforming and interlock.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tlieir Strongest Crutch
(Minnesota Society for Crippled Children);
The Farmer and the Sportsman (Red Wing
Shoe Co.); Charge It! (American Collectors
Assoc); Fishing Alaska's Land of 10,000
Smokes ( Northwest Orient Airlines ) ; Mon-
tana Dude Ranching ( Northwest Orient Air-
lines and Montana Highway Commission ) ;
Lectroluse (Minnesota Mining & Mfg. Co.);
Wonders of Zolatone (Zolatone Process, Inc.).

Slidefilms: .4 Look at Our Compantj (Our
Own Hardware Co.); Heart of the Home
1 N'utri-Seal Stainless Steel Cookware Co.);
Cedar Pole Preservation Treatment (Minne-
sota & Ontario Paper Co.) ; Farmhand-Melroe
Harrouyeeder, 110 Spreader, The Farmhand
Soil Mover (The Farmhand Co.). TV Com-
mercials: 3 Hunting Safety (Northern States
Power Co.); 6 Cancer Education (American
Cancer Society, Iowa Div. ) .

.fr

•K-

REID H. RAY FILM INDUSTRIES, INC.

2269 Ford Parkway, St. Panl Hi. xMinne.sota
Phone : Midway 9-1393

Date of Organization: 1910

Branch Offices: 422A W:ishington Building.
VV'ashington 5, I). C. Phone: District
7-8729. R. E. Whitney. 208 South LaSalle
Street, Chicago 4, Illinois. Phone: Finan-
cial 6-0897. Frank Ralkin, Vice-President
Midwest Sales. 1627 Main Street, Kansas
City, Missouri. Phone: HArrison 1-6122.
T. R. Cauger.

Reid H. Ray, President auil Treasurer
Alice M. Griswold, Secretary
Ellsworth H. Polsfuss, Asst. Secretary
Mrs. Frances Hostettler, Asst. Treasurer
T. J. Hermann, Comptroller
R. V. .leffrey, Vice-Pres., General Sales

Division
Frank Havlicek, Sales Manager. Film Ad
Reuel B. Nelson, Producer
Gordon R. Ray. Art a)id Animation Director
Clive Bradshaw, Laboratory Supervi.'^or
Robert H. Winter, Chief Film Editor

Services : Motion pictures, slidefilms, TV films
and commercials (live or animated). Screen
advertising for theatres ( local, regional, na-
tional). Facilities: Creative department;
studio, laboratory, opticals, titles; animation;
16 & 35mm production equipment with sound
recording in studio or on location; RCA mag-
netic or optical sound 35 & 16mm.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: New Horizons in Material
Handling ( Barrett-Craven.s Co. ) ; Horizon
North (Erie Mining Co.) ; Is This Yotir Life?
(Minnesota Mining & Mfg. Co.) ; The Bal-
anced Ration (Pillsbury, Inc.); One Hoe for
Kalabo ( National Machine Tool Builders' As-
soc.) ; Electronics in Space Travel ( DeVry
Technical Institute); Safe Farming — U.S.A.
( Allis-Chalmers ) ; An Agricultural Portrait
( Minnesota Statehood Centennial Commis-
sion) ; Too Young to Retire, Building the Big
Ones (John Deere.) Slidefilms: Planning for
Better Customer Relations, Selling the Home
Sign, Selling the Wall Sign, Selling the Desk &
Pocket Sign (Advertising Specialties National
Asso. ); Nutrition-All — The Balanced Supple-
ment (Nutrition-All, Inc.); The Sales Starter
( Cutler-Hammer ) ; Operation D a i r y — Ic e
Cream, Operation Produce ( IGA ) ; Storg of
the Maxi-Lay Queen (Pillsbury, Inc.) ; We
Believe In Courtesy (Super Valu Stores,
Inc.). Filmed TV Programs: The Last Con-
tinent— Antarctica, 12 half-hour shows
(Educational TV and Radio Center). TV
Commercials: for Northern States Power
Co., Pillsbury, Inc. (Campbell-Mithun ) ; Peters
Meat Products (David Agency) ; Toro (B.B.D.
&0. ) ; Farmers Union Grain Terminal Assoc.
(CoUe & McAvoy); Speed Queen (Geer-Mur-
ray ) ; International Harvester Co., Rexall
Drug Co., John Deere ; and othei-s.

Twin Cities Area

RUSTEN FILM ASSOCIATES

5910 Waj zata BKil., Miiii)eai)olis, Minn.
Phone: Liberty 5-1656

Date of Organization: 1958

Paul D. Rusten, Executive Producer
John E. Driemen, Associate Producer
James Blakeborough, In Charge of
Production

Services: Motion pictures, sound slidefilms,
TV spots and features. FACILITIES: Complete
camera, recording, editing and studio facili-
ties.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Noculized Seed — The New
Way ( Northrup King & Co.); Neiv Era of
Better Roads ( Pioneer Engineering Div., Poor
& Co.). Slidefilms: New Products of 19.58
(Pillsbury Mills). Filmed TV Procrams:
Telenews Farm Newsreel, Farm Featurette
(Northrup King & Co.). TV Commercials:
for Allstate Insurance Co. ( Leo Burnett
Agcy.) ; Durum Campaign (Northwest Crop
Improvement Assoc).

GEORGE RYAN FILMS, INC.

210 South Seventh St., Minneapolis 2,

Minnesota
Phone: FEderal .5-8864

Date of Organization: May, 1955

George M. Ryan, President

Henry K. Knoblauch, Vice-President,

Treasurer
Elizabeth B. Ryan, Secretary
Wayne A. Langston, E.recutive Producer
Joseph N. Haw, Account Executive
David E. Westphal, Production Coordinator
Vivian Dyste, Stylist

Services: Producers of 16mm and 35mm mo-
tion pictures, TV commercials, sound slide-
films. Facilities: 1000 sq. ft. sound stage
plus 750 sq. ft. silent shooting stage with two
complete working kitchens; miscellaneous 16-
mm cameras, 35mm blimped Arriflex, Magna-
sync tape recorder, 14" Ampex tape recorder,
16mm and 35mm Moviola with complete edit-
ing and lighting facilities; screening room.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Double Package .Maker,
Two-Scale Filler, The Top Closure (Pillsbury,
Inc.) ; Inside Story (Franklin Mfg. Co.) ; Fire
Away! (Archer-Daniels-Midland Co.); Revo-
lution in Bread ( F. H. Peavey & Co.). Slide-
films: One Gift That Helps 60 Ways (Com-
munity Chest, Hennepin County). TV Com-
mercials: for Sweetheart Bread (John For-
ney, Inc.) ; Schweigert's Meat Products (Her-
bert Willis & Assoc, Inc.) ; American Crystal
Sugar (Bruce B. Brewer).

Wilding Picture Productions, Inc.

1821 University Avenue, St. Paul, Minn.
Phone: Midway 6-1055

A. H. Brassett, District Manager

(See complete listing under Chicago Area 1

9 T H ANNUAL PRODUCTION R E V I E W

1;?.'

WEST CENTRAL: MISSOURI

Kansas Ci+y, Missouri

BASORE-LONGMOOR, INC.

1207 Grand Avenue, Kansas City, Missouri
Phone: GRand 1-6565

Date of Organization: 1947
Date of Incorporation: 1952

William V. Longmoor, President
Tony LaTona, Vice-President
Harold W. Clover, Sales Manager
Robert A. Nelson, in dig. of Production

Services: 16mm motion pictures for sales,
sales training, public relations; wildlife and
conservation films. ;?5mm sound-color slide-
films for sales and training; TV commercials,
live and animation. Facilities: Production
equipment fin' 16mm sound films and 35mm
filmstrips, including sound stage, recording,
editing, animation and music depts. Record-
ing equipment, Ampe.x ^4" tape, 16mm Mag-
nasync magnetic film and 16mm Maurer op-
tical films, 2 film music libraries; lighting
equipment; 16mm Arrifle.x cameras and blimp.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Kirui of the Strinii (Robert
Q. Sutherland); Arthritis & Allied Disorders
(Jensen-Salsbery Laboratories ) ; Project Urii-
care (Unitog Mfg. Co.) ; Missouri State Parks
(Missouri State Park Board ) ; Going to School
on a Trout Stream { Wisconsin Conservation
Commission) ; Cottontail in Tennessee, Bob-
white on the Wing, Deer in Tennessee and 3
other titles ( Tennessee Fish & Game Commis-
sion). Slidefilms: Annual Sales Training
Meeting ( liutler Mfg. Co.); Sales Training
Series (Universal Underwriters). TV Pro-
grams: Daily Word, series of 260 daily films
(Unity School of Christianity). TV Commer-
cials: for Kansas City Power & Light Co.
(Direct) ; Skelly Oil Co. (Bruce Brewer & Co.
Advg.j ; S.T.P. Chemical Compounds (Di-
rect) ; C. J. Patterson Co., Holsum Bread,
Scott Motors (Rogers & Smith Advg.) ; M.F.A.
Mutual Insurance Co. (Direct).

THE CALVIN COMPANY

1105 Truman Road, Kansas City 6, Missouri
Phone: HArri.son 1-1234

Date of Organization: 1931

Forrest O. Calvin, President

Betty C. Calvin, Secrefarij-Treasurer

Lloyd Thompson, Executive Vice-President

Larry Sherwood, Vice-President

Neal Keehn, Vice-President

Frank liarhydt, Vice-President

Richard I'.ulkeley, Production Manager

James Y. Hash, Comptroller

Leonard Keck, Operations Manager

William D. Hedden, Laboratory Supt.

Maxine Covell, Office Manager

Services: 16mm color, sales and sales train-
ing films; service work and laboratory facili-
ties for other producers, universities and
industrial photographic departments. Facili-
ties: Two sound stages, area 19,000 sq. ft.;
location eijuipment; laboratory with output of
25,000,000 ft. black and white, 20,000,000 ft.
color a year; Kodachrome Ecktachrome, and
16mm negative-positive color printing and
processing. 14 editing rooms; two sound stu-

CALVIN COMPANY: CONTINUED

dios with six channels, eight phono, recording
equipment for film, tape, wax, magnetic film;
eight full-time directors; creative staff; com-
plete animation music facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Rehearsal for Service
(Allegheny County, Pa.) ; Your School Safety
Patrol (A.A.A. Foundation for Traffic Safe-
ty) ; The Bright Young Newcomer, Promotion
By-Pa^s (McGraw-Hill and ALCOA); Gen-
eral Mathematics I, 15 films; General Mathe-
matics II, 16 films; Advanced Algebra, 11
films (USAFI Dept. of Defen.se); Co-Ral
(Chemagro Corp. ) ; Quackgrass, The Perennial
Guest (Dow Chemical Co.); Training Films
( D-X Sunray Oil Co. ) ; Sound of a Million
( K. S. Chamber of Commerce ) ; Your Finest
Hour ( K.S. United Fund) ; Basketball for Mil-
lio7is (Official Sports Film Service) ; The Devil
to Pay (Olin-Mathieson Chemical Corp.); A
Good Day's Work, The Magic Molecule (Phil-
lips Petroleum Co.) ; Radio-Chemical Process-
ing of Xuclear Reactor Fuels & M'astes (Union
Carbide Corp.); Birds. 4 films; Indians, 2
films; Animals: Stanford-Binet (The Calvin
Co. and K. C. University) ; The Coffee Break
(The Calvin Co. and University Films). TV
Commercials: Basement Wall Paint ( Du-
Pont).

Reid H. Ray Film Industries, Inc.

1627 Main Street, Kansas City, Missouri
Phone: HArrison 1-6122

T. R. Cauger

I See complete listing under St. Paul. Minn.

Normandy, Missouri

Alexander Film Co.

2932 Andover Drive, Normandy 21,

Missouri
Phone: EVergreen 2-6303

A. H. Baebler, Res. Vice-President

(See complete listing under Colorado)

St. Louis, Missouri

CONDOR FILMS, INC.

1006 Olive Street, St. I ouis L Missouri
Phone: MAin 1-8876

Date of Organization: 1951

Bradford Whitney, President

Edgar F. Stevens, Vice-President

Dean Moore, Production Manager

Mildred Smith, Secretary

Charles L. Harris, .Jr., Citicniatiiiiraphcr

Eddie Moore, Still Photographer

Services: Producers of 16mm and 35nim sound
motion pictures and slidefilms for sales promo-
tion, advertising, public relations, training, tv.
Complete creative, writing and iiroduction
staffs. Productions from si'ript to screen or
-service work; i.e., editing, adding sound and
music to films already shot. Facilities: Air-
conditioned sound st;ige with heavy-duty light-
ing. Maurer. Bell & Howell cameras. Stancil-
Hoffman synchronous magnetic recording

CONDOR FILMS: CONTINUED

16mm, 17':;mm. quarter-inch. Multiple chan-
nel synchronous interlocked mixing. 16mm,
17yomm and 35mm Moviolas (picture and
sound). 16 and 35mm (arc) interlock projec-
tion. Music and sound effects library.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Architectural Uses of Plas-
tics (Monsanto Chemical Co.); Set Up for
Savings (Gaylord Container Div., Crown Zell-
erbach Corp.); We Give Thanks ( Pio Decimo
Press) ; Hood River Dedication, Starkrimson [
Apple (Stark Bro's Nurseries) ; Jack Daniels-
1958 (Brown Forman Distillers Corp.); The
Pork Chop Factory, The Amazing Egg Case, .
The Chicken or the Egg, The Pig's in the Par-
lor ( Ralston-Purina Co.). Slidefilms: for
Westminster College, Lincoln Engineering
Co., Dairy Queen, A. B. Chance Co., Down-
town in St. Louis, Inc. TV Commercials:
for Leukemia Guild, Boys Town of Missouri, I
Ralston-Purina Co.

CHARLES GUGGENHEIM AND
ASSOCIATES, INC.

3330 Olive Street, St. Louis, Missouri
Phone: JEfferson 5-9188

Date of Organization: 1956

Charles Guggenheim, President
Jack A. Guggenheim, Vice-President
Jack A. Guggenheim, Jr., Secretary
Thomas Guggenheim, Treasurer

Services: Production of theatrical and non-
theatrical motion pictures. Facilities: Com-
plete 16mm and 35mm editing, projection,
sound recording, mixing, dubbing, interlock,
camei'a. and lighting facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Make All Things New
{ Board of Missions of the Methodist Church) ;
Miracle of a Signature (United Appeal of
Chicago); An American Museum (City Art
Museum of St. Louis) ; The Saint Louis Bank
Robbery (United Artists Corp.); The Strike
(self-produced for Guggenheim & Associates).

HARDCASTLE FILM ASSOCIATES

7819 Wise Avenue, St. Louis 17, Missouri
Phone: Mission 7-4200

Date of Organization: 1930

J. H. Hardcastle, Producer
Lambert Kaiman, Direction
Richard Hardcastle, Editorial
Richard Hardcastle, Jr., Production

Services: Motion pictures, slidefilms, and TV
commercials; advertising, public relations,
sales, industrial training, civic, religious, fund
raising films. Facilities: 35mm and 16mm
equipment, sound stage, editing rooms, port-
able lighting and recording equipment for lo-
cation production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Making Ends Meet (Social
Science Films ) ; A Quarter Century of Prog-
ress ( Sporlan Valve Co.) ; Your Investment in
Tomorrow (Dairy Council of St. Louis) ; Sales
Excerpts (Southwestern Bell Telephone Co.).
Slidefilms: Here Comes the Hot Ones (The
Seven Up Co. ) ; Make it Easy to Buy and Try
(Southern Comfort). Anamorphic Slides:
7-Up Developers International (The Seven Up
Co.); The Priory Scliool (no sponsor indi-
cated). T\ Commercials: for Pevely Dairy
Co., Colonial Sugar ( Rutledge & Lilenfield).

1.36

BUSINESS SCREEN M A G .\ Z I N E

PREMIER FILM
AND RECORDING CORPORATION

•MXi Lcciist Strt'i't, St. Ldui.- :;, .Missoui'i
Fhiine: JEtTerson 1-3555

Date of Organization: 19:56

Theodore P. Desloge. I'rfsidtnt nnd

Executive Pnidiirer
Wilson Dalzell, Vice-Prexidrnt nml

Axsociate Prod lire r
Roger E. Leonhardt, ProdKctioti Manat/er
H. Stewart Dailey. Director of PliotograpUij
Charles Kite, Editorial Supervisor
Robert H. Kirven, Creative Director

Services: Creators and producers of business,
industrial, religious, documentary, theatrical
and television motion pictures and sound slide-
films — Itimm or 85mm sound, black and white
or color. F.\CILITIKS: Air conditioned studios,
sound stage, :!5nim and Kimm screening rooms.
Mitchell ;!5mm and IGmm cameras; Bolex,
Bell vSc Howell and Auricon cameras. Fearless
dolly, M-K Mike boom, complete heavy light-
ing facilities, mobile generator; complete re-
cording, mixing, scoring facilities; tape, disc,
magnetic film, interlock system: complete ef-
fects and music library; editing department,
writers, directors, editors; Moviola, record
processing and pressing plant.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictukes: The Place to Get Well (St.
Louis Children's Hospital) ; 122 Eyes (United
Fund of Greater St. Louis ) ; It Takes Two
(Ralston-Purina Co.); 1959 Convention, film
series (Anheuser-Busch, Inc.). Slidefilms:
Beside the Manger, In the Front Line, It Is
Toward Evening, Let's Plan Our Parish Pro-
gram (Concordia Publishing House); The
//»,s-.swa» Coniijlete Line i Hussman Refriger-
ator Co.); Pet Milk Advertising for 19-59
(Gardner Advg. Co. i : Falls City Beer Sales
Promotion; National Car Rental Service. TV
Commercials: for Wembley Ties (Walker-
Saussy Advg. Co. ) ; American Shoe Co. ( Rich-
ard Lane & Co. ) ; Falls City Beer ( Horan-
Daugherty Advg. Co. ) ; National Assoc, of In-
dependent Insurance Agents ( Doremus &
Co. I : Pet Milk Complete Line, Pet No-Cook
Candies, Pet Candy Popcorn ( Gardner Advg. )

Nebraska

CHRISTENSEN-KENNEDY PRODUCTIONS

28:^4 Harney Street, Omaha. Nebraska
Phone : AT 2977

Date of Organization: August, 19-36

Branch Offices: 4;')7 Fifth Avenue, New
York, 16, N.Y., Paul Blaufox. 10456 Valley
Spring Lane ilO, North Hollywood, Calif.
Jack L. Silver.

Ray Christensen, Partner, Producer-
Director

Dennis M. Kennedy, Partner, Prodneer-
Director

Herb Hellwig, Representative

Kenneth C. Dunning, Ai't Director

Services: Industrial, public relations, train-
ing and sales films; slidefilm strips; anima-
tion; visual aids work; and TV commercials.
F.XCILITIES: Equipment for the production of
all types of 16mm films, equipment for anima-
tion, editing, processing. .35mm color slides
and filmstrips.

CHRISTENSEN-KENNEDY: CONT'D.
RECENT PRODUCTIONS AND SPONSORS

.MoTlo.N I'UTliRES: .Alimiic Eneryij Goes to
Work for Nebraska (Consumers Public
Power); (hir Big Issue, Onr Big Issue II
(Progressive Omaha Assoc). Slidefii.ms:
Why Recruit (Mutual of Omaha) ; OV Daisies
Never Die, The;/ .hist Wilt Away (Omaha
Chemical Co. i .

Wisconsin
RUDY SWANSON PRODUCTIONS

1616 Lehmann Lane, Appleton, Wisconsin
Phone : REgent .-5-6272

Date of Organization: 19.'}9

Rudy Swanson, Executive Producer
Robert W. Swanson, Production Supervisor
David Porter, Production Assistant
Gordon Daily, Sound Recording Supervisor

Services: Creators and producers of all ele-
ments of 16mm or ;55mm sound, color, sales,
sales training, documentary, public relations,
and TV films. Facilities: New (1958) com-
pany owned motion picture center with two
sound stages, offices, projection, recording and
editing facilities. Main stage 40' x 60' with
complete standing sets. Complete 16mm and
.■)5mm camera and recording equipment: music
and art facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion I'UTi;kes: Alex Dniir Ri porting
(Ansul Chemical Co.); A Toirn Comes Alive
(State of Wisconsin); Pilot Meat Trays, Re-
port 10-07 ( Marathon Div., American Can
Co.); These Few Seconds (Wisconsin Wire
Works).

FILM ARTS PRODUCTIONS, INC.

1700 South 19th Street. Milwaukee 4.

Wisconsin
Phone: Mitchell 5-0.523

Date of Organization: 1927

Gaylord M. Clark, General Manager
Walter E. Immekus, Production Manager &

Director. Pliotography
C. Oscar Lindquist, Still Photography
Alfred M. Zemlo, Sound Engineer
Robert P. Schneider, Strip Film

Reproduction

Services: Creation and production of motion
pictures and slidefilms for industry; TV com-
mercials; slide presentations; script prepara-
tion. Facilities: New studios; sound stage
66 ft. X 50 ft.; recording studios 22 ft. x 14 ft.
and 11 ft. x 14 ft.; editing rooms; laboratory;
complete 16mm: complete lighting equipment
for location and studio work.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Music Maestro (National
Board of Fur Farms Organization ) ; Tool
Safety (Snap-On Tool Corp.). SLIDEFILMS:
Magnificent Missile (Modine Mfg. Co.). TV
Commercials: F701 Washer, Speed Queen
Corp. (Geer-Murray, Inc. adv.) ; Thorp Fi-
nace Co. (Klau Van Pietersom Dunlap, Inc.).

Riviera Productions

230 Westmoor Blvd.. Milwaukee 14,

Wisconsin
Phone: SUnset 2-8815

Robert Zens, Midwest Representative

(See complete listing under Los .Angeles area)

Arizona

CANYON FILMS OF ARIZONA

834 .North Seventh Ave., Phoenix, Arizona
Phone: ALpine 2-1719

Date of Organization : 1953

Raymond Boley, Owner-Production Manager
Bob Allen, Oivner-Director of Photography

Services: Motion picture producers for indus-
try, television, advertising and education. TV
spots; sound slidefilms. Contract shooting or
editing for outside producers. Art, animation
and script services. Facilities: Two sound
stages, sound recording facilities ( magnetic
film or tape) ; disc cutting. Set lighting and
complete portable lighting. Synchronous cam-
eras, recorders and dubbers. Editing dept.,
including sound cutting. Interlock projection
and recording. Set construction. 16mm or
35mm production. Complete location equip-
ment.

RECENT PRODUCTIONS AND SPONSORS

Motion I'ictcres: Computor Department, The
"■301," (General Electric Co.) ; At Your Service
(Southwest Blood Banks); Maryvale (John
H. Long, Home Builders, Inc.). SLIDEFILMS:
Sea,'iide (Seaside Mausoleum); Prearrange-
ments ( National Prearrangements, Inc.) ;
1960 Line (International Metal Products Co.).
TV Commercials: for Sun Control Carpeting
Co., OK Van & Storage, Staggs Bilt Homes,
American Dairy Assoc, of Arizona. Valley
National Bank, Arizona Savings & Loan
Assoc, Salt River Power District, Can-0 Dog
Food, Holsum Bakery, Rosarita Mexican Food,
Cr.vstal Ice Co., Barq's Bottling Co.. John F.
Long, Home Builder, Inc., Safe Bug Killer.
U. S. Rubber Co., KPHO Radio, Lu.sk Homes,
Lucky Wishbone, Rudolph Chevrolet, National
Cystic Fibrosis, Gompers Rehabilitation Cen-
ter through various advertising agencies.

•5€-

SOUTHWEST FILM INDUSTRIES, INC.

806 Roosevelt Street, Tempe, Arizona
Phone: WOodland 7-5413

Date of Incorporation: 1954

Joel A. Benedict, President
Robert M. Wachs, Vice-President
T. T. Crance, Treasurer
John E. Evans, General Manager
Sherwood Strickler, Cineniatographer
E. Hohnberger, Film Supervisor
A. H. Hollister, Sales Manager
Alexander Waddell, Art Director
Richard Bell, Script Writer

Services: Complete 16mm motion picture and
35mm sound slidefilm production; TV commer-
cials, industrial films, training films, anima-
tion, educational films, slides and slidefilms.
16mm rapid processing. Complete line of
audio-visual equipment for business and edu-
cation. Facilities: Sound stage, Magnasync
sound system, Arriflex camera equipment, re-
versal and negative-positive 16mm processing
equipment, slidefilm animation stand and
camera.

(LISTING CONTINUES ON FOLLOWING PAGE)

9 T H ANNUAL PRODUCTION REVIEW

137

SOUTHWESTERN STATES:

SOUTHWEST FILM: ARIZONA
RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: I9.',,s Copper Bowl (Copper
Bow] Corp.); Chemical Changen (United
World Films) ; Did You See Me? (Valley Na-
tional Bank); Creatures of the Desert
(McGraw-Hill Publishing Co.) ; Basic Snare
Drum Techniques (Troxel Music Enterprises).
Slidefilms: Your Rights and Resporuiibilities
(Employment Security Commission of Ari-
zona). TV Commercials: Advertising Asso-
ciates, Advertising Counselors, Arizona Pub-
lic Service, Louis Crandall Associates, Fiesta
Foods, Jennings & Thompson Advg. Inc., John
Turner Associates. Valley National Bank,
Western Savings, Rippey Associates.

Dallas Area: Cont'd.

Olclah

oma

Alexander Film Co.

:U08 East 28th Street, Tulsa, Oklahoma
Phone: Riverside 2-1874

Bud Woods, Res. Vice-President

(See complete listing under Colorado)

DWIGHT MORRIS PRODUCTIONS

1611 South Boston Ave., Tulsa, Oklahoma
Phone: Diamond 3-6424

Date of Organization : 1947

Dwight Morris, President

Services: Producers of industrial motion pic-
tures and TV commercials. Facilities: Com-
plete 16mm film laboratory and sound equip-
ment; complete photographic equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tlie Modem Sucker Rod
(W. C. Norris Mfg. Co.) ; A Future to Share
(Siloam Springs Chamber of Commerce);
Chicken of To-Morrow (National Chicken
A.ssoc. ) . TV Commercials : for Oklahoma Na-
tural Gas Co. (Locke Advg. Agcy. ) ; 1058
political campaigns, and others.

Dallas, Texas Area
COFFMAN FILMS, INC.

4,519 Maple Avenue, Dallas, Texas
Phone: LAkeside 8-:3692

Date of Organization: 1952

E. Hammond Coffman, President

E. W. Coffman, Vice-President

Howard W. Greene, In Clif/. of Production
Services: Production of industrial and promo-
tion motion pictures, slidefdms and TV com-
mercials. Facilities: Large sound stage,
interlocked sound system, editing equipment,
16mm and ;3.5mm Mitchell cameras.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: When Need is Near ( Dallas
Community Chest) ; Sign Up Now (Texlite) ;
Our Methodist Heritage (Methodist Church) ;
This Is Mil Churcli (Dallas Episcopal Dio-
cese). Slidefilm: Religious Art of the Wes-
tern World (no sponsor indicated). TV Com-
mercials: for Campbell-Taggart (Bel-Art);
Manor Baking (Crook Agency) ; Light Crust
Flour (Clarke, Dunagan & Huffhines) ;
Vanette Hosiery (Carrie Rowland) ; 7-11 Food
Stores ( Campbell Agency ) ; Pest Guard ( Sam
Bloom); Owens Country Sausage (Crandell).

IDEAS, ILLUSTRATED, INC.

2909 North Haskell Ave., Dallas 4, Texas
Phone: LAkeside 6-7249

Date of Organization: November, 1952
Date of Incorporation : November, 1958

Irvin Gans, President, Exec. Producer
Robert Arch Green, Writer, Director
George Chyka, Director of Pliotography

Services: Industrial, sales, public relations
and educational motion pictures, slides and
photographic illustrations. Story treatments,
scripts, creative editing, sound recording and
music scoring, matching and preparation for
printing. Services for industrial and institu-
tional film departments. Facilities: Com-
pletely equipped sound stage including light-
ing, blimped 35mm and 16mm Arriflex cam-
eras, single-system camera, Magnasync mag-
netic film recording and mixing; music library,
complete editing facilities; location photog-
raphy equipment, high-speed cameras.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Fuels for Argentina (Fish
Engineering Corp.) ; Tlie Magic Tones (South-
western Industrial Electronics Co.) ; New
Sound in the Wilderness (Bell Aircraft
Corp.); Recent Developments in Perforating
(Schlumberger Corp.); The Sonic Pump
(Johnston Testers, Inc.).

JAMIESON FILM COMPANY

3825 Bryan Street, Dallas 4, Texas
Phone: TAylor 3-8158

Date of Organization: 1916

Branch: 936 W. Peachtree St., N.W., At-
lanta 9, Georgia. Phone: TRinity 4-6625.
Chester D. Gleason, Manager

Bruce Jamieson, Partner & General Manager
Hugh V. Jamieson, Jr., Partner &

Production Manager
Walter Spiro, Controller
Jerry Dickinson, TV Production Manager
Robert G. Redd, Production Services Mgr.
Ralph Canada, Laboratory Manager
Bill Stokes, Sales Manager
Robert Alcott, Head Cameraman

Services: Industrial, educational, training and
public relations motion pictures, 16mm and
35mm; filmed television programs and TV
commercials; sound recording laboratory and
printing services for industrial, educational,
or producer organizations. Facilities: 15,000
sq. ft. studio, sound stage and laboratory;
complete ;35mm & 16mm production equip-
ment; RCA 16mm and 35mm sound channels;
editing, printing and processing 16mm and
35mm; color printing with scene-to-scene colm-
correction; animation, creative staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: City in the Sun (South-
western Bell Telephone Co.) ; F8U-3 Weapons
System, The Third Crusader, Regulus II Prog-
ress Report 1958 (Chance Vought Aircraft):
Pass to the Sea (Port of Lake Charles) ; B-5S
Progress Report #11 (Convair Div., General
Dynamics Corp.) ; Wildlife's Guardian, Reel

JAMIESON FILM: CONTINUED

Pleasure ^Georgia Game and Fish Commis-
sion) ; Automation With Polarmatic t Space
Corp.); Five Men from Missouri (Hermetic
Seal Transformer Corp.). TV Commercials:
for Humble Oil & Refining Co. (McCann-'
Erick.son); Fritos, Imperial Sugar (Tracy
Locke i; American Petrofina (Taylor Nors-
worthy) ; Blue Plate Foods (Fitzgerald) ; Gills
Coffee (Cargill, Wilson & Acree).

KEITZ & HERNDON

4409 Belmont, Dallas, Texas
Phone : TAylor 4-2568

Date of Organization: 1950

L. F. Herndon, Jr., Sales Manager
R. K. Keitz, Production Manager
T. R. Young, Art Director
John Bronaugh, Chief Cameraman
Bob Dalzell, Head Animator
Lloyd Abernathy, Director
Ed Cain, Coordinator

Services: Motion picture and slidefilms (strip
film) ; TV and industrial films. Facilities:
Complete 35mm and 16mm sound stage, ani-
mation, art, titling and special effects; 35mm
and 16mm cameras; Oxberry animation equip-
ment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Dr. Pepper Documentary
(Dr. Pepper Bottling Co.); Gaslight (Lone
Star Gas Co. ) ; No Title ( Chance Vought Air-
craft Co. ) ; Sales Presentation ( Vornado Air
Conditioning Co.). TV Commercials: for
Lone Star Beer (Lone Star Brewing Co.).

MOTION PICTURES, INC.

3024 Ft. Worth Avenue, Dallas, Te.xas
Phone: WH 2-9654

Date of Incorporation : January, 1959

David T. Lane, President
Marty Young, Vice-Pres. & Gen. Mgr.
0. W. Dalton, Vice-Pres., Production
Joe D. Harris, Vice-Pres., Animation
Richard E. Bethard, Production Siipvr.

Services : All categories of commercial motion
pictures including live action and animated
TV commercials. Facilities:' 3200 sq. ft. air
conditioned sound stage, recording studios,
editing facilities, projection theatre, camera
and lighting e(iuipment, animation department.
RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Sta Dri Story (Ranger
Boot Co.); Wizards of Os (Medical Plastics
Laboratory); Classified Title (Texas Instru-
ments). Filmed TV Programs: Bud Wilkin-
son's Inside Football, series of 10 (National
Guard through Fuller, Smith & Ross ) ; Dan
Smoot Report, series of 52 (Dan Smoot ) . TV
Commercials: for Zales Jewelers (Bloom
Advg.); Mobilgas ( Ratcliff Advg.); Light-
crust Flour (Clark, Dunagan & Huffhines);
Odessa Oil Show ( Womack-Snelson) ; Wabash
Railroad, Mayrose Meats (Gardner Advg.) ;
Weingarten Bakeries (Kamin); Tenilhi.st
Cough Syrup, Syndicated TV ID's (Pams);
Kook-Klean (Wes-Mer Mfg.); Libby-Owens-
Ford (Fuller, Smith & Ross) ; Premier Oil &
Refining Co.

MUNDELL PRODUCTIONS

4207 Gaston Avenue, Dallas 10, Texas
Phone: TAylor 1-0770

I.S8

BUSINESS SCREEN MAGAZINE

Houston, Texas
GULF COAST FILMS, INC.

Oil & t-'ii^ MuildiiiK, Houston 2, Texas
rSee complete listiiijr under Robert Yarnall
Richie Productions in N<\\ 'SCrk City)

RAYDELL PRODUCTIONS

2215 West llokdinbe lUvd., Houston, Texas

Phone: MOhawk 4-9221

Date of Organization: 1957

Ray M. Boriski, Partner

1). M. Van Dusen, Partner

Albert Zarzana, Production ifaiiayer . .

Services: IGmm motion pictures for industry,
public relations, sales training, education. :i5-
ram slidetilms. Facilities: Single and double
system sound cameras for studio and location.
Optical and magnetic recording studio and
screening room. Script writing and art serv-
ices. Oil industry technical advisory board.

RECENT PRODUCTIONS AND SPONSORS

Motion Picturks: Fin- King iFire King
Corp.); It'x Manic i Marine Gathering Co.);
Collegiate Snrsinn (Sacred Heart Dominican
College); Champion Quartcrhorftes i Cauble
Ranch). Slidefilms: Architectural Plastics
(Mual Industries. Inc.). TV COMMERCIALS:
for Marvel ite. Marvel Marketing Co., The
Sleeping Giant ( Lorehn Agency); Mual In-
dustries. Inc. ( Direct).

TEXAS INDUSTRIAL FILM COMPANY

2528 North Boulevard, Houston, Texas
Phone: JAckson 9-4377

Date of Organization: 1945
Date of Incorporation: 1956

N. Don Macon, President

S. Macon, Seci-etarij-Treasurer

A. P. Tyler, Production Manager

I Services: Industrial training and sales promo-
I tion motion pictures, 16mm and :?5mm sound,
' color; 35mm sound slidefilms. Facilities:
I 16mm and 35mm cameras, lighting equipment ;
! air-conditioned sound stage; disc, 16mm mag-
' netic tape and 16mm optical sound recording;
picture and sound editing; printing equip-
ment for 16mm motion pictures and 35mm
' slidefilms. Processing 16mm b&w films. Ani-
mation. Personnel for writing, direction.
editing and sound recording.

RECENT PRODUCTIONS AND SPONSORS

MuTio.N Pictures: Eavlij Cotton (Hercules
Powder Company) ; Looking at HunMe;
Southwest Conference Football Highlights-

: 1958 (Humble Oil & Refining Company);
Women's Volunteer Program (Methodist Hos-
pital). Slidefilms: ACF Lubricated Plug

I Valves (W-K-M).

United States Productions, Inc.

1714 Huldy, Houston 19, Texas
Mrs. Barbara Atwell, in charge
(See complete listing under New York City)

Jerry Fairbanks Productions

219 Majestic Building, San Antonio, Texas
Phone: CApital 4-8641
Jack Mullen, Representative
(See complete listing under Los Angeles area)

Colorado

DICK DURRANCE FILMS

130 West Francis S(i-cct. .Xspcn, Colorado
Phono: WAlnut 5-7002

Date of Organization: 1948

Associate Producer: Pelican Films, Inc. 46
West 46th Street, New York 36, N. Y.
Phone: Circle 6-1751. .Joseph Duiiford.

Dick Durrance, President

Services: Promotional, industrial, educational
motion picture productions. Specialists in
sports, adventure, outdoor films. European
film production experience. TV location
shooting jobs. Facilities: Complete 35mm
and 16mm motion picture equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Picturks: Suou-hldsf i Kd. F. Taylor
Co.). TV Commercials: for Busch Bavarian
Beer-Anheuser-Busch ( Gardner Advg. Agcy. ) ;
photography only for Zest — Procter & Gamble,
Salada Tea (Peter Silgar Productions).

ALEXANDER FILM COMPANY

Alexander Film Building, Colorado Springs,

Colorado
Phone: ME :M771

Dates of Incorporation: 1928; 1955

BRANCH OFFICES

New York: 500 Fifth Ave., New York 36.
Phone: LOngacre 5-1350. Maxine Cooper,
Res. Vice-Pres., Kenneth Allen Silver,
Alexander International.

Michigan: 16997 Georgina, Birmingham.
Phone: Midwest 4-1212. Donald Ringsred.
Res. Vice-Pres.

Illinois: 472 Wrigley Bldg., Chicago 11.
Phone: WHitehall 4-5980. Bob Woodburn.
Res. Vice-Pres.

Missouri: 2932 Andover Drive, Normandy 21.
Phone: EVergreen 2-6303. A. H. Baebler,
Res. Vice-Pres.

Oklahoma: 3108 East 28th St., Tulsa. Phone:
Riverside 2-1874. Bud Woods, Res. Vice-
Pres.

California: 444 California St., Room 408,
San Francisco 4. Phone: EDgewater
2-1951. Wm. Hillhouse, Res. Vice-Pres.
12344 La Maida, North Hollywood.
Phone : STanley 7-4343.

Washington : 3260 Lakewood, Seattle 44.
Phone: PArkway 2-2258. W. L. Troyer,
Res. Vice-Pres.

Mexico: Balderas 36-602, Mexico, D. F.
Phone: 10-3.3-72. Mario O'Hare, Res.
Vice-Pres.

Puerto Rico: Edificio El Imparcial, Calle
Comercio 450. San -Juan. Phone: :V2898.
Haskel Marshal, Res. Vice-Pres.

D. M. Alexander, Chairman of the Board
Keith Munroe, President

Jay Berry, Vice-President, National
Jay Piccinati, Vice-President, Marketing

E. B. Foster, Vice-President, Treasurer

J. A. Anderson, Vice-President, Productions
Cliff Parker, Vice-President, Theater
Don Alexander, Jr., Media Director
John B. Lee, Manager, Alexander
Productions

9 T H ANNUAL PRODUCTION REVIEW

jj^ CI #JL *f rn

MOUNTAIN STATE

ALEXANDER FILM: CONT'D.

A. M. Oaks, Asst. Manager, Alexander

Productions
Howard S. Olds, Creative Director

Services: Producers of TV and theater film
commercials, information, training, documen-
tary and sales motion pictures for industry,
education, government and agriculture for do-
mestic and foreign distribution. Creative edi-
torial, TV and theater distribution services.
Slidefilms for all purpo.ses. Facilities: Com-
plete production facilities, located on one loca-
tion under one management. Creative sce-
nario writing, stage with 30 standing sets,
lighting equipment, 35mm and 16mm cameras,
16mm sprocket hole and V4" magnetic tape
recorders. Art and animation departments
with stop motion and time lapse cameras. 35-
mm Eastman color and b&w negatives and
prints, 16mm b&w processing equipment. Over
300 permanent perscmnel.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Light on Dcmocracij (Fed-
eral Postal P^mployees Assoc.); Lamb on Dis-
play ( American Sheep Producers Council,
Inc.) ; Providing Co-Op Tires Second to Xone
(National Cooperatives, Inc.); No title given
(Seven-Up Bottling Co.). SLIDEFILMS: Thing-
amajig (National Advg. Co.). Specialists in
theatrical screen and television advertising
films produced for various clients and advertis-
ing agencies during 1958.

THOS. J. BARBRE PRODUCTIONS

2130 So. Bellaire St., Denver 22, Colorado
Phone: SKyline 6-8:383

Date of Organization : 1940

Thos. J. Barbre, Owner, Manager, Producer
Anita T. Barbre, Assistant Manager
Paul Enirich, Recording Director
Harold J. Anderson, Director of Photog-
raphy
L. B. Thomas, Writer-Director
Services: Complete production of all types of
business films. Sales, training, public rela-
tions, advertising, educational. Color and black
and white. TV commercial and TV entertain-
ment films. Producer services. FACILITIES:
Sound stage, theater, editing rooms, voice stu-
dio, interlock projection. Maurer cameras.
100,000 watts of lighting equipment. Maurer
six-track optical recording. Magnetic film re-
cording. Tape recording. Sound truck and
generator. Editing, animation and titling
rooms, equipment and staff. Recorded music
libraries. Staff organist. Editors, script
writers.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Span and iV/n ( Spanall of
The Americas, Inc. ) ; Hands Acro.^s the Border,
GW Lntervieivs (Great Western Sugar Co.);
How to Get a Head (Colorado Fuel & Iron
Corp. ) ; Dawn Dancers ( Wyoming Game &
Fish Comm.) ; The Last Water Hole (Colorado
State University) ; Gates Sales Film (Gates
Rubber Co.); Acrow V Form Systein #2
(Acrow, Ltd.). TV Commercials: for Bold
Action Furniture Sales, Inc., Series No. 1 &
2; Virginia Vale Homes, Kick Off (Paul T.
Pairin, Inc.); American Furniture Co.;
Adolph Coors Co.: Stanley Furs, Inc.

139

MOUNTAIN STATES: COLO.

RIPPEY, HENDERSON, BUCKNUM & CO.

909 Sherman Street, Denver 3, Colorado
Phone: AComa 2-5601

Date of Organization : 1943

Arthur G. Rippey, Managing Partner

Gilbert Rucknum, Partner. Producer

Clair G. Henderson, Partner

Harry A. Lazier, Partner

Robert R. Powell, Production Supervisor

Robert G. Zellers, Chief Cameraman

Kenneth C. Osborne, Film Editor

Services: Industrial and civic relations mo-
tion pictures, color and sound, both voice-over
and lip synchronization; sound slidefilms, black
and white and color. FACILITIES: Sound stu-
dio, IGmm cameras, lighting, recording and
editing equipment: creative staff: art depart-
ment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: How to Make a SKccessful
Sales Presentation ( Hamilton Management
Corp.) ; Colorado Carnations — Tlie Flower of
Everlasting Springtime (Colorado Flower
Growers Assn.); Ti)e Wonder Wood; Hon- to
Make Your Pine Poles Last Longer (Osmose
Wood Preserving Co. of America). TV CoM-
MERCI.\ls: for J. C. Penney Company; Ben-
nett's; Denver U. S. National Bank; Kuner's;
The Denver Po.st; Kohler-McLister Paint Com-
pany; Mountain States Telephone: Frontier
Airlines.

SONOCHROME PICTURES

2275 Giencoe Street, Denver 7, Colorado
Phone: EAsl 2-;5192

Date of Organization : 1942

Branch : Multichrome Laboratories, 760
Gough Street, San Francisco, California

R. B. Hooper, Oivner-Producer

George K. Perrin, Director of Flnitograjihij

llerbeii McKenney, Owner, Multichrome
Laboratories, San Francisco

Herbert McKenney, R. B. Hooper, Multi-
Chrome Laboratories, Denver Division

Services: Motion picture and television pro-
ducers. Sound recording, titles, TV spots, color
release prints. Facilities: Animating ma-
chines; synchronous KJmm Magnasync record-
ers; optical printers; mobile power plant:
16mm and :l.5mm cameras.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Great Basin Range (Lehr
Productions, Fly, Nev. ); Harvest from tlie
Sky (Denver Water Commissioners); Golden
Trout (Wyoming Travel Commission); Storii
of Colorado, 2nd edition (State Historical
Society); Viscount II (Continental Air
Lines) ; Gates Tandematic Drive (J.R.Bennett
Productions); Land of Legend — "Maasacre"
("J" Productions). TV Films: Olinger Quar-
tet (KLZ-TV); Ice-Foe (Oscar Katov Agen-
cy) ; Amendment #r) Vote NO ( Hoofman-Freid
Agency) ; Akers Album ( Denver & Rio Grande
Western Railroad ) .

TCthis symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 9th Annual Pro-
duction Review issue.

140

WESTERN CINE PRODUCTIONS
(Div. Western Cine Service, Inc.)

114 E. 8th Ave., Denver, Colorado
Phone: AMherst 6-.3061

Date of Organization: September 1, 1952

Herman Urschel, President

John Newell, Exec. Vice-Pres., Chg. Prod.

Malcolm Jesse, Treasurer

Mike Cook, Vice-Pres., Sales

Noel Jordan, Secretary

Harry Barnes, II, Laboratory Manager

John Howard, Sound Recording Manager

Don Zimmerman, Film Editor

Stan Phillips, Production Supervisor

Services: 16mm motion pictures and TV pro-
duction; complete 16mm lab. for color and
b&w processing, printing and editing; com-
plete sound recording for tape, disc and film.
Sound slidefilm production. FACILITIES: Ani-
mation and title stand, color & b&w processing
machines, printer, editinjr rooms and equip-
ment ; Ampe.x, Maurer, Magnasync & Magna-
cord recorders, synchronous cameras, special
effects dept., sale and rental of professional
motion iiicture equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Gold Carpet to Elegance
(Continental Airlines) ; That We May Breathe
( National Foundation for Asthmatic Chil-
dren); Mental Retardation (Colorado State
Dept. of Public Health) ; The Dynamic Years
( Colorado State Democratic Committee ) ;
Football Highlights of 1958 (U. S. Air Force
Academy). TV Commercials; for Industrial
Federal Saving ( Prescott-Pilz Agency); Blue
Cross & Blue Shield (Colorado Blue Cross
Assoc. ) ; Madison United Givers ( Stephan &
Brady) ; Hungarian Flour. Diamond M. Flour.
Ranch House Beans (Clair & Meyer Agency i .

Idaho
FILM ORIGINALS

6536 Robertson Drive. Boise, Idaho
Phone: Boise 4-3602

Date of Organization : 1949

George Oliver Smith, Owner, Executive
Producer

Services: Production of information film sub
jects for industry, forestry, aviation, safety
medicine, natural science, psychology and child
care. Facilities: Complete 35mm and 16mni
film production facilities; 100,000 watt light-
ing equipment; interlock optical and magnetic
track projection: 35mm and 16mm editing
equipment, hot splicers, screening room.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tlie Potlateh Story (Pot-
latch Forests, Inc.); Physical Rehabilitation
(Idaho Elks' Assoc, i ; Air Taxi U.S.A. ( Na
tional Air Taxi Conference) ; To Save a Life
• Aircraft Owners and Pilots Assoc); An
.American Sau:mill (Boise Cascade Corp.).

Montana

FRONTIER FILMS, INC.

1543 Lewis Ave., Billings, Montana

Phone: 9-5969

Date of Organization: 1956

Lloyd Hagaman, Pres. & Exec. Producer

Verna Newby, Vice-President

George Scott, Sales Manager

Services: Motion pictures for public relations
and education; TV commercials. Facilities:
Animation, single and double sound system;
three cameras, dollies, lighting, dubbing, re-
recording, complete editing equipment, art and
writing services; transportation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Let's Visit Carter (Carter
Oil Co.): Montana Acres, Higliway to the
Clouds, in production, Montana Waters, in
IJroduction (Montana Extension Service). TV
Films: Hunters Safety (Montana Fish &
Game). TV COMMERCIALS: for Volkswagen
( Compton ) ; 1st National Bank ( Direct i;
General Adjustment Bureau (Direct); others.

PACIFIC WEST COAST REGION: CALIFORNIA

San Diego Area

JOHNA PEPPER PRODUCTIONS

1405 Fifth Avenue, San Diego 1, Calif.
Phone: BElmont 5-0297

Date of Organization: July, 1957

•Iiilnia Pepper, President

VVni. Hollenbeck, Executive Producer

Christian Bobbins, Art Director

Pat Blair, Copy Chief, Script Dept.

Tom Carlile, Research Director

Edward Clarke, Los Angeles Office

George Pardon, Sales Representative

Jeff Clark, Talent and Talent Management

Services : Film and production services for
TV films, commercials and business; slides,
stop motion and animation; news film services,
film strips, radio programs and commercial
production. Facilities; Two sound studios,
one small sound stage, one sound stage 53' x
130'; all 16mm cameras, Auricons, 1200' and
200' Bell and Howell's, Bolex, Arriflex. Mag-

nasync recorders, mixers, complete editing
equipment for single and double system film
production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Soul hem Sportfishuni
t H&M Sport Fishers I ; The Daley Story (Da-
ley Construction Co.); Jewel by the Sea (La
Jolla Town Council); The Key (Greenwood
Memorial Park and Mortuary). Slidefilms:
\o Vacancy (Courtesy Coft'ee, Inc.i.

San Francisco and Bay Area

Alexander Fi!m Co.

444 California Sti-eet, Rocmi lOS. San

Francisco 4, California
Phone: EDgewater 2-1951

Wm. Ilillhouse, Res. Vice-President

( See complete listing under Colorado i

LISTINGS COrUINUED ON PAGE 142

U U S I N P: S S SCREEN M .A C .A Z I .\

lyiy ■ ' ■■■r"'<»gf;^gv<W5nfc.

"STc

THE AM

These new films from industry are "featured attractions"
all over America. The show places may be a woman's
club in Peoria ... a steel mill in Pittsburgh ... a church
hall in Providence ... a science class in Phoenix . . . and
millions of TV homes from Portland, Maine to Portland,
Oregon. Every film in our library is treated as a "featured
attraction" with a purpose, an audience-destination, of
its own. Every film receives special care and imaginative,
individualized promotion. Results? Audiences who re-
spond, remember, reflect on a company's public relations
or institutional message. You can learn more about
Association Films, America's First Distributor, by send-
ing for the FREE booklets offered below.

"You Can Do-lt-Yourself, But..."

(Our exclusive Print Service Plan)

"Encore Showings"

(TV Programs in the Classroom)

"Audiences"

(Monthly newsletter on films and sponsors)

Coming Up! "The Viewing Millions"

(Our Complete Service and Your Film)

ni ASSOCIATION FILMS, INC.

niljd National Sales Office
□jj3 347 Madison Avenue
QBl ^^^ '*°^^ ^^' '^■^- Murray Hill 5-2242

Regional Sales and Distribution Centers in:

Ridgefield, N. J. (Broad at Elm) WHitney 3-8200

La Grange, III. (561 Hillgrove Ave.)
Chicagoans call Bishop 2-1898
Others call Fleetwood 4-0576

San Francisco, California (799 Stevenson St.)

UNderhill 1-5305

Dallas, Texas (1108 Jackson St.) Riverside 2-3144

•JGH A REAR

>EW

'^iRE.'iTouE.

CANT YEAR^

jf □ im.*f en

WEST COAST

San Francisco and Bay Area

MARVIN BECKER FILMS

915 Howard Street, San Francisco 3, Calif.
Phone: EXbrook 2-1655

Date of Organization : 1952

Marvin E. Becker, President
Frank E. Wulzen, Production Manager
Ann I!ecker, Seo'etary-Treasurcr
Jack Halter, Studio Manager
Albert C. Kihn, Editor-Cameraman

Services: Industrial, documentary, business,
public relations and education motion pic-
tures and slidefilms. Television films and com-
mercials, newsreel coverage. Franehised
Reeves Magna-Striping service. Hi-speed pho-
tography. F.\riLiTrES: Creative staff, 16 and
35mm production equipment, music library,
sound stage, lights, sets, carpenter shop, ma-
chine shop, art department, complete anima-
tion department and camera. Editing and
pro.iection rooms and multi-channel duljbing.
Wide-screen production equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Fruita of the Future
(Vacu-I)ry Corporation); Saw Francisco Bay-
Model Studies, Silting Analysis Through Gold
Tracing ( U. S. Army, Corps of Engineers ) ;
Pre-VIII Olympics Winter Games (VIII Olym-
pics Winter Games, Organizing Committee);
Art for Pleasure (Bill Wagner Productions).
TV COMMERCULS: Ortho Products ( MeCann-
Erickson, Inc.); John Hancock Insurance
(Communications Counselors, Inc.) ; Whirlpool
Bath ( Wenger Micheal Adv. ) ; California
State Fair (Gerth, Brown, Clark & Elkus) ;
Cutie Clothes, San Jose Ford, Hilton's Sea-
foods (Dee Tozer Adv.). Television Films
& TV Newsreels : 'i9er Pro Football ( Safe-
way Stores ) ; newsreels for San Francisco
Chamber of Commerce, CBS-TV, NBC-TV.

MOULIN STUDIOS

181 Second St., San Francisco, California
Phone: YUkon 6-4224

Flagg Films, Inc.

335 Hayes Street, San Francisco. Calif.
George Guenley
(See complete listing under Los Angeles area)

GOLDEN STATE FILM PRODUCTIONS

1032 Mariposa Ave., lierkeley, Calif.
Phone: LAndscape 4-6251

Date of Organization: 19.50

John L. Siegle, Owner-Manager
John E. Pedersen, Production Manager
Services: 16mm motion pictures for industry,
busine.s.s, documentary and training. Facili-
ties: Full editing facilities, sound recording
and studio.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Skiing Wonderland ( Dodge
Ridge Ski Resort, Inc.); 19r>S Football Festi-
val (Berkeley Junior C. of C.) ; A New Loolc
at Screen Printing fScreen Process Printing
Assoc.) ; The Key to Dairy Farm Sanitation
CPennsalt Chemical.s, Inc.); Pressure Sensi-
tives at the Point of Purchase ( Kleen-Stik).

PACIFIC PRODUCTIONS

414 Ma.son Street, San Francisco 2, Calif.
Phone: YUkon 2-3986

Date of Organization : 1938

Donald M. Hatfield, Ph.D., President
William E. Maley, Manager, Motion Picture

Division
Fred P. Bai-ker, Manager, Graphic Arts

Division

Services: Sponsored public relations, sales
documentary and training films; cinettes;
radio and television feature programs; sound
slidefilms; strip films, slides, audio-visual
training aids. Facilities: Maurer, Acme,
Auricon and Eastman cameras; synchronous
and 1/4" tape professional recording; lighting;
sound and silent stages; 35mm and 16mm
editing equipment; 3.5mm and 16mm anima-
tion facilities; art department.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Floor Plan, Care and Up-
keep (Safeway Stores, Inc.); United States
Civil Engineering Laboratory (U. S. Navy);
Speech Preparation (CB Educational Films);
Rantje Management (Shell Chemical Corp.).

ALFRED T. PALMER PRODUCTIONS

130 Bu.sh St., San Franci.sco 4, California
Phones: DOuglas 2-8177-8

Date of Organization : 1931

Alfred T. Palmer, Owner, Exec. Producer

Ale.xa H. Palmer, Co-Owner, Office Mgr.

Pauline C. Hase, Secretary

M. P. S. Van Lier, Associate Producer

Lawrence William.s, Associate Producer

Norman Pietan, Ph.D., Editorial cC- Research

Donald A. Palmer, Production & Sound

David H. Palmer, Electronics

Roger Barrett, Sales Promotion

Ruth Gist, Educational Films

Charles Niewenhous, Overseas Department

Thomas A. Dailey, Laboratory

Julia L. Palmer, Art Department

Services: Production largely centered in mari-
time and overseas subjects related to the pro-
motion of human understanding through trade
and travel. FACILITIES: Complete production
and sound studios, reproduction laboratory,
theatre and distribution facilities. Also color
and black and white still photographic studios.

RECENT PRODUCTIONS AND SPONSORS

Motion Ph'TURES: Mabuhay Manila. Selamat
Malaya (American President Lines); Two
Million Tons (Henry J. Kaiser Co.) ; Thailand
Today (World Forum Films). Producers of
Americans Look at the World, Explore the
World. Yonr World Today. World Trade Films
(No spon.sors listed). TV Coimmercials: for
Matson Navigation Co., Bank of America.

The Film Buyer's Basic Reference

." E.Nperiencod usei-s of visual conmiuuications
in business, industry and government look to
the Annual Production Review listing i)ages
for basic reference data, carefully collated and
complete as a primary step in the selection
of a competent film producer. Only companies
supplying minimum client reference data are
given un<iiialif\ed listings in these pages. Look
to Business Screen for the best buyer's guide
reference data in 1959! \^'

W. A. PALMER FILMS, INC.

611 Howard Street, San Francisco 5, Calif
Phone: YUkon 6-5961

Date of Organization: 1936 '

Date of Incorporation : 1947

H. B. Butler, President

W. A. Palmer, Technical Constdtant

W. A. Bentley, Secretary

L. M. Montgomery, Treasurer

Florence H. Dieves, Executive Producer

John Corso, Jr., Technical Director

Stewart A. Macondray, Recording Engineer^

Forrest E. Boothe, Music Director [

Louise Cretan, Laboratory Manager

Quinn Young, Laboratory Teclmical Supvr.

Services: Industrial, public relations, educa-
tional and sales training films; sound sliae-
films; TV films and spot commercials;'
Palmerscope 16mm and 35mm television re- 1
cording. Facilities: Studio and location pho- 1
tography; Westre.x recording (photographic
and magnetic, 16mm and 35mm); disc and'
tape recording, including stereophonic; mul- '
tiple channel dubbing and interlock; music,
scoring and 3 libraries; color, black-white
printing, 16mm optical printing, 35mm to 16- j
mm reduction printing; art department; ,
animation and title camera. i

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Bcchtel In Arab Lands
(Bechtel Corp.); The Man in Your Mirror'
(Safeway Stores); Stand By (United Bay I
Area Crusade) ; Industrial Uses of Nuclear \
Explosives (University of California Radia- i
tion Laboratory); Aerodynamic Heating and'
Deceleration During Entry Into Planetary At- '
mospheres (National Aeronautics and Space '
Administration). Filmed TV Program: The \
Red M nth (KQED-TV)

GENE K. WALKER PRODUCTIONS

627 Commercial St., San Francisco, Calif.
Phone: YLTkon 2-4181

Date of Organization: 1938

Gene K. Walker, President

Claire McNamara, Secretary-Treasurer

R. F. Scott, Studio Manager

Roy Grandey, Service Manager

Verne Carlson, Prod. Supervisor

Services: Complete production services, 16mm
& 35mm film, .sound slidefilms and filmstrips.
Facilities: 2-story studio building, fully
equipped for recording, editing, titling and
small-set photography, 4 recording channels.

RECENT PRODUCTIONS AND SPONSORS

Motion 1'ictures: The March of Progress
(^Union Stock Yard & Transit Co.) ; The Long
Street (The Salvation Army); The Art of
Outdoor Cookery. How to Cook a Wolf — in a
Hurry, Test Your Taste, Of Time and the
Vintner (Wine Advisory Board).

Sonochrome Pictures
Multichrome Laboratories

760 Gougli Street, San Francisco, Calif.
(See complete listing under Colorado i
(A Division of Sonochrome Pictures)

142

BUSINESS SCREEN MAGAZINE

ACADEMY FILMS

800 N. Seward St.. llnUyvvotHl ;'.8, Calif.
Phone: HOllywood 2-0711
Date of Organization: lH Hi

Janu's A. Larsen. I'lCfiidftit

Mrs. Elizalioth R. Lar.sen. Vice-President

Frank Putnam. Trcasin-fr & Cowptrollcr

David Johnson, Lahniatorii Siipt.

Kalph Larsen, Laboratory & Sound Tech.

JoAnne L. Gainor. Exec. Secretanj

SeRVICKS: Facilities and experienced personnel
for production of motion pictures in color
or b&w for i)ublic relations, advertising, sales
promotion, training, researi-h, eniplo.vee rela-
tions and other business, industrial purposes.
Scripts, research work, photography, artwork
and animation. Sound recording & re-record-
ing, editing and both color and b&.\v lab work
in our own film laboratory. Facilitiics: GO' .\
100' sound stage, small recording studio; Wes-
trex sound channel. Kimm. 17''>mm and ;5.5mm.
Ampex U" tape; Mitchell, Cine — Special 11
cameras: Moviola l():nm editor; Bell & Howell
printer: interlock motors on all recording
equipment. Film vaults, editing and preelec-
tion rooms.

RECENT PRODUCTIONS AND SPONSORS

MoriOiN Pic'TI;kks: Rcliabiliti/ — tin- I'riitn Di-
mension (Hughes Aircraft Co., Tucson);
Jolimvj. Don't Do That (Gospel Light Press) ;
Invitation to Better Living ( National Ro-tile
Corp. >; Freedom Luring Land (United States
Brewers Foundation — Idaho. Montana. Ne-
vada Division) ; Classified films for Radioplane
Company, Van Nuys. California.

■5f

Alexander Film Co.

12:i44 La Maida. North Hollywood,

California
Phone: STanley 7-4343

(See complete listing under Colorado)

ALLEND'OR PRODUCTIONS

607 No. La Brea Ave., Los Angeles 36,

Calif.
Phone; WEbster 8-21i)l

Date of Organization: 1951
Date of Incorporation: 1954

Branch Office: 60 West 46th Street, New
York 36, N. Y. Phone; Circle 5-0770.
J. L. Siegal, Executive Vice-President.
Benjamin S. Greenberg. Media Director.

Algernon G. Walker, President

J. L. Siegal, Executive Vice-President

W. A. Blanchard, Vice-President, Sales

•J. Reid Rummage, Production Manager

Melvin Shapiro, Editorial Supervisor

John C. Courtland, Director of Photography

Siegfried Knop, Art Director

Thomas T. Taylor. Ill, Education Dept.

Merl S. Edelman, Research Dept.

Jeri R. Sopanen, Research Dept.

R. E. Varela, Controller

Services: Complete production services for
16mm and 35mm motion pictures, TV commer-
cials. TV newsfilm service through newsreel
organization. Spotlite News. Facilities: 16-
mm and 35mm studio, location and editorial
equipment and facilities for complete motion
picture production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Import of Small Cars i Re-

j^ □ jjL Af ri jm. x» m

METROPOLITAN LOS ANGELES

ALLEND'OR: CONTINUED

naiilt. Inc.); Building Union Participation in
l'olitic.-< (United Steelworkers of America);
Anti-Recession film (The Advertising Coun-
cil); Mobil fuel Diesel, Advertising — 1958
(General Petroleum Corp.). TV Commkr-
CIAl.s: for Ice Capades, Inc., International Ice
.Attractions, various political spots.

ALL SCOPE PICTURES, INC.

Commercial Film Division
20th Century Fox Television

1417 N. Western Ave., Hollywood 27, Calif.
Phone: HOllywood 2-6231

Date of Incorporation: 1946

Gordon S. Mitchell, President

C. D. Owens, Vice-President

Jack V. Shippee, Vice-President

La Nell B. Mitchell, Secretary-Treasurer

Norman McCabe, .Animation Director

Homer Powell, Film Editor

Services; Industrial, public relations, educa-
tional and training films. TV commercial and
theatre ad films. Live action, animation and
or stop motion picture production. Facilities:
Studios of 20th Century Fox (both Western
.Ave. and Foxhills i .

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures ; Good Wrinkles ( Sunsweet
Growers, Inc.) ; Non-Destructive Testing (U.S.
Air Force). TV COMMERCIALS: for Lucky
Lager Beer ( McCann-Erickson, Inc.); Royal
Typewriter (Young & Rubicam, Inc.); Luzi-
anne Coffee ( Walker Saussy Agency ) and
many others.

Atlas Film Corporation

603 Guaranty Building, ii'.V.M Hollywood
Boulevard. Hollywood, California

(See complete listing under Chicago area)

CHARLES CAHILL AND ASSOCIATES

6060 Sunset P.lvd.. Hollywood 28. California
Phone: HOllywood 4-2131

Date of Organization: 1956

Charles H. Cahill, Owner

Richard Bansbach. Production Manager

Services: Industrial and television motion pic-
ture production ; production coordination and
editorial services rendered to production com-
panies, advertising agencies, and industrial ac-
counts. Facilities: Ifimm and 35mm editorial
and studio facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: i:>'>,s \ational Convention
of the U. S. Junior Chamber of Commerce
I Pepsi-Cola Co.); The Brain is the Reason
( National Woman's Christian Temperance
Union I. TV Commercials: for General Pe-
troleum Corp.. Los Angeles Plymouth Dealers
( Stromberger, LaVene, McKenzie. Advg.);
Socon.v-Mobil Oil Co. ( Compton Advg. ) ; Ply-
mouth (Grant Advg.); Vic Tanny Gyms
(Charles Stahl Advg. i. (Only 1958 references)

CATE & McGLONE

1521 Cross Roads of the World,

Hollywood 28, California
Phone; HOllywood .5-1118

Date of Organization; 1947

T. W. Cate, Presideyit

E. I). McGlone, Vice-President, Treasurer

Walter Wise, Writer-Director

Richard Soltys, Production Manager

Services: Motion pictures in the field of
human communications; industrial relations,
public relations, sales-promotion, sales train-
ing, travelogues, TV productions and commer-
cials, color stock library, including extensive
aerial coverage of many areas in the U.S.A.
Facilities: 16mm photographic equipment,
portable lighting equipment, camera car, crea-
tive staff for writing, photographing, directing
and editing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Going Places (General Pe-
troleum Corp.); Operation Heartbeat, Long
Right Arm (Douglas Aircraft Co.); Higli-
lights of 19.5S (So. Calif. Edi.son Co.); Com-
pany Manners (Union Pacific Railroad) ;
Flif/hf Plan — 7.9.5S. DC-8 Jet Mairdiner, m
production (United Air Lines). TV Com-
mercials: for United Air Lines ( N. W.
Ayer) ; Yosemite Park & Curry Co. (McCann-
Erickson) ; Budweiser (D'Arcy).

Christensen-Kennedy Productions

10456 Valley Spring Lane #10. North
Hollywood. California

Jack L. Silver, West Coast Office

( See complete listing under Omaha, Nebraska i

CHURCHILL-WEXLER FILM PRODUCTIONS

801 North Seward St.. Los Angeles 38,

Calif.
Phone: HOllywood 9-1576

Date of Organization: 1947

Sy Wexler, Partner

Robert B. Churchill, Partner

Services: Informational, documentary, medi-
cal and teaching films. Facilities: 16mm
and 35mm photographic and editing equip-
ment. Shooting stage, animation department,
camera; 16mm color release printing.

RECENT PRODUCTIONS AND SPONSORS

Medical Motion Pictures; Edema and Mer-
curial Diuresis ( Wyeth Laboratories); Circu-
lation of the Blood, Varicose Veins, Congenital
Heart Defects ( American Heart Assoc. ) ; Re-
spiratory Acidosis { Smith. Kline & French
Laboratories ) .

CINE-TELE PRODUCTIONS

6325 Santa Monica Blvd., Hollywood, Calif.
Phone: HOllywood .5-3376

Date of Organization : 1945

Harry J. Lehman, President
Jacques Lehman, Vice-President
Jesse Davis, In Chg. Production

(LISTING CONTINUES ON FOLLOV\/ING PAGE!

9 T H .ANNUAL PRODUCTION R K \' I E W

U?,

METROPOLITAN LOS ANGELES

CINE-TEL: CONT'D.

Services: Training, public relations and in-
dustrial motion pictures. TV commercials;
progress reports. FACILITIES: Mitchell and
Bell & Howell cameras; studio, art, dry lab,
location, sound, editing equipment and facili-
ties ; projection theater.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Knforcement Tactkx (Cali-
fornia Highway Patrol) ; The Man from Tar-
sus (Helms Bakeries); Civilian Soldier (Cali-
fornia National Guard). TV Commercials:
for California Traffic Safety Foundation.

JACK L. COPELAND & ASSOCIATES

746 So. Figuerua St., Los Angeles 17, Calif.
Phone: MAdison 2-2556

Date of Organization: 1953

Jack L. Copeland, Producer-Director
Walter A. Hannemann, Associate Producer-
Editor
Nicholas Carras, Composer

Services: Production of 16mm and 35mm live
action and animation motion pictures in color
and b&w. Facilities: U.se the physical facili-
ties of Allied Artists Studios in Hollywood.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tlie Invisible Passenger
(Calif. Highway Safety Council and Assoc.
of Calif. Insurance Cos.) ; A Bridge to Life,
Not Rii Bread Alone (City of Hope Medical
Center); Tlie Bodii witli the Nylon Heart
E. I. du Pont de Nemours & Co.).

PAT DOWLING PICTURES

1056 S. Robertson Blvd.. Los Angeles 35.
Phone; OLympia 7-0057

Date of Organization: 1940

Pat Dowling, Ounier

Thos. J. Stanton, Production Manager

Services: Production of educational color mo-
tion pictures for schools and film libraries;
production of industrial films for industry.
Facilities: Studio, camera and editorial.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Open Heart Surgery (The
Upjohn Co., Professional Dept. ) ; Fathers Go
Atvay to Work; The Pioneer Burro; Insect
Foods; Little Animals (Produced for sale of
prints to schools and film libraries).

DUDLEY PICTURES CORPORATION

10589 Santa Monica Blvd., Los Angeles 25.
Phone: BRadshaw 2-2906

Date of Incorporation: 1944

Carl W. Dudley, President
Eugene II. I'.arnes, Vice-President
R. W. Barnes, Production Supervisor
Ernest Flook, FUliting Supervisor
Edwin E. Olsen, Head of Camera Dept.

Services: Producers of motion pictures, slide-
films, film commercials, television and theatri-
cal films. Facilities: Our own studios.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; On the Trail of Captain
Cook (Stanley Warner Cinerama Corp.); Go
Southwest, Young Man (Southwestern Public
Service Co.); The Irish In Me (Universal
International) ; Paradise in Hawaii (Matson
Navigation Co.); Lifeline of the Nation
(Assn. of American Railroads).

4C-

JERRY FAIRBANKS PRODUCTIONS
OF CALIFORNIA, INC.

1330 North Vine St., Hollywood 28, Calif.
Phone: Hollywood 2-1101

Branch Offices; 6 East 65th St., New York,
N. Y. Phones; REgent 4-1582, SUsque-
henna 7-5400. George Bookasta, Repre-
sentative. 520 North Michigan Ave., Chi-
cago 11, 111. Phone: WHitehall 4-0196.
Robert Kemper, Representative. 219 Ma-
jestic BIdg., San Antonio, Te.xas. Phone:
CApital 4-8641. Jack Mullen, Representa-
tive.

Date of Organization; 1929

Jerry Fairbanks, President
Charles Salerno, Jr., Vice-President
Robert Scrivner, Studio Manager
John McKennon, Production Manager
Leo Rosencrans, Story and Creative Head

Services : Industrial, theatrical and television
motion pictures. Facilities: Full studio fa-
cilities; sound stage; 18 camera units; 16mm
and 35mm including MultiCam process; 16mm,
35mm and magnetic sound recording and re-
recording; editing; animation: Duoplane Proc-
ess; 16mm & 35mm opticals; film and music
libraries; technical art. creative and music
staffs.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: When Every Minute Counts
(American District Telegraph Co.); Uses of
Problems in Teaching ( U. S. Air Force) ; Tlie
World Is Yours ( Montgomery Ward & Co. ) . TV
Commercials: for Plymouth (N. W. Ayer &
Son, Inc.) ; Oldsmobile ( D. P. Brother & Co. ) ;
Standard Oil Co. ( D'Arcy Advg. Co. ) ; Swift
& Co. (McCann-Erickson, Inc.); Pard Dog
Food (J. Walter Thompson & Co.); Fritos,
White King, Safeway Stores, Carnation Milk,
White Star Tuna (Erwin Wasey Ruthrauff &
R.van ) ; Edsel ( Foote, Cone & Belding ) ; Kaiser
Aluminum, Kaiser Gypsum l Young & Rubi-
cam); Alberto Culver Cosmetics (Geoffrey
Wade Advg.); Miller Beer (Mathisson & A.s-
sociates); Perfex ( Earle Ludgin Agcy.).

FIDELITY FILMS, INC.
(Formerly Ed Johnson Films)

1450 North Seward St., Los Angeles, Calif.
Phone; HOllywood 2-7484

Date of Organization: 1951

Date of Incorporation: 1958

Ed Johnson, President, Production Manager
William Harvey, Viee-Pres., Business Mgr.
Ernesto Cervera, Sound Technician
Joanne Roberts, Art Director

Services: Art, animation, still and live pho-
tography. Complete production of live and
animated TV commercials, business films,
sound slidefilms. Equipment distributor. Fa-
cilities: Art, animation, editorial depart-
ments; sound insert stage, dressing rooms,
sound booth with Ampex equipment: 16mm
and 35mm motion picture equipment; still
photography studio and equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures; Color theater trailers, 2
languages (Green Spot). Slidefilms: Tina
Smiles (Van de Kamp Bakeries); Storii of
Sleep Teaching (International Sleep Teaching
Institute) ; Getting the Most Out of Life ( Re.\-
all Drug Co.); Knudsen 19.59 (Knudsen Co.).

FLAGG FILMS, INC.

4584 Santa Monica Blvd., Hollywood 29,

California
Phone; NO 3-6424

Date of Organization: June, 1946

Branch Office: 335 Hayes Street, San Fran-
cisco, Calif. George Guenley.

Don Flagg, President

Toni Flagg, Vice-President, Secretary

George Guenley, Treasurer

Larry Raimond, Production Manager

Services: Industrial, public relations, medical
films, slidefilms; TV spots and shows; aerial
photography. FACILITIES: Sound stage. 35mm
and 16mm Mitchell equipment; special location
and aerial equipment, including airplane; edit-
ing, projection and sound facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Cement, Stone of the Ages
(Permanente Cement Co.) ; /00"~^ 0.tygen in <
Cardiac Surgery (Stanford University Hospi-
tal) ; The New Asia (Japan Air Lines); ;
Grecia, Spanish versions ( Royal Greek Govern-
ment). Slidefilms: Parcelair — A New Me-
dium (American Shippers). ,

GRAPHIC FILMS CORPORATION

1618 N. Las Palmas, Hollvwood 28, Calif.
Phone; HOllywood 7-219i

Date of Organization; 1941

Lester Novros, President
William B. Hale, Vice-President
\'irginia Dumont. Treasurer
.Anthony Vellani. Production Manager
Jo Andersen, Secretarij
(;uy Halferty, Chief, Sales Division
Richard Kendall, Chief. Camera Division
Ugo d'Orsi, Animation Director

Services: Production of animated and live ac-
tion films for industry and government. De-

OZZiE GLOVER PRODUCTIONS

1159 No. Highland Ave.. Hollvwood 38,

Calif.
Phone: HOllywood 2-6061

Date of Organization: 1952

Ozzie Glover, Producer-Director

Sanford Greenwald, Production Manager

Michael Halperin, Dir. of Sales Promotion

Guy Halferty, Script Department

lone DeNeefe, Distributor \

Services : Production of documentary, sales i

training, industrially-sponsored TV public I

service motion pictures; TV commercials; TV '

news films. Subsidiary Company, National \

Newsfilm Associates; production and national j

distribution of television newsfilm. Facili- !

TIES: Production facilities, lighting equipment, '
location unit, camera and sound equipment,
editing rooms. Moviolas and projection facil-
ities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Hou- to Catch a Whale ;
( Marineland of the Pacific I ; Public Informa-
tion series. Industrial Breakthrough (Hughes |
Aircraft); Rose Parade (Metropolitan Thea- '
tres) ; TV Commercials: for City of Hope; ■
series of 8 (Whamo Mfg.). j

I
GOLDEN KEY PRODUCTIONS, INC. |

1921 Ilillhurst Ave., Hollywood 27 i

Phone: NOrmandy 3-1121

144

BUSINESS SCREEN MAGAZINE

GRAPHIC FILMS: CONT'D.

sign ;iiul piihlifatiim of booklets, brochures
and visual iMcsontat ions. Facilitiks: Anima-
tion (lepartnii'nt ini'lu(iin>r stand for Uinim and
35mm: .'i'lnini Bell & Howell Standard camera:
16 & :>r>nnii Arrilk'x eanu'ra: 1(> & .'ionim Mo-
violiis: cutting and screenin>r rooms; perma-
nent animation and live action staffs.

RECENT PRODUCTIONS AND SPONSORS

.Motion I'ktukes: Siii>(rso)iic Guardian (Boe-
ing Airplane Co.); Ballistic Missile Trajec-
tories, Space Giiidatiee a)id Control, Space
Naripation tU.S.A.F.i: Animation sequences
for Woodward Governor Films {'Atlas Films
Corp. and Woodward Corp.). TV Cummkr-
CIALS: for Clorox (Honig-Cooper).

Graphic Pictures, Inc.

TlOti Jlelrose Ave., Hollywood ItJ, Calif.
rhone: WEb.ster 1-3155

Bruce Herschensohn, Vice-I'resident
Gene Evans, ProdKction
Wall.v McClain, Director

(See complete listing under Chicago area)

•55-

The Jam Handy Organization, Inc.

1402 .\. UidKewdod Place. Hollywood 28.
Phone: Hollywood 3-2321

Thomas G. Johnstone, in charge

Service office and production.

(See complete listing under Detroit area)

HARRIS-TUCHMAN PRODUCTIONS

751 X. HiRhland, Hollywood 38, Calif.
Phone: WE:bster 6-7189

Date of Organization : 1950

Ralph G. Tuchman, President & General

Manager
Fran Harris, Vice-President
Fred Golt, Production Supervisor
Bennett Dolin, Manager, Sales Development

Services: Creative writing, planning, produc-
tion of motion pictures and sound slidefilms
for business, industry, sales talks on film,
promotion films for television, and TV com-
mercials, live action or animation. F.acili-
TIES: Staff writers and artists, fully equipped
stage, complete working kitchen, all editing
facilities for 35mm and 16mm, animation de-
partment, projection, music library, stock film
lilirary.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: \'eedles To Newhatl.
Energy In Southern California (Southern
California Gas Co.); Cymbidium Wonderland.
An Orchid To You (Dos Pueblos Orchid Co.) ;
Destination Indianapolis — 1958 (AP Motor
Parts Corp.).

HUBBARD HUNT PRODUCTIONS

1459 North Seward St., Hollywood 28, Calif.
Phone: Hollywood 5-8444

Date of Organization : 1934

Hubbard Hunt, President
John Freeman, Animition Department
Adrian Mosser, Special Effects
Dee D. Stafford, Laboratory

Services: Producers of theatrical, TV, non-
theatrical, commercial and educational films;

HUBBARD HUNT: CONT'D.

animation, recording and all production serv-
ices. Rental and manufacture of Regal lights.
16mm printing and Uimm to 35mm blow-up.
F.vciLlTlES: Three animation cranes; 16mm
and 35mm Magnasync tape recorders; art de-
partment; Acme and Bell & Howell printers;
hot press titling; cutting and editing equip-
ment. Film cleaning and coding.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Dafarite, Chromatograph.
Ple.vicoder ( Consolidated ^Electrodynamics
Corp.) ; Disneyland (The Frito Co.) ; Tourna-
ment of Roses (Tournament of Roses, Pasa-
dena ) .

LA BREA PRODUCTIONS, INC.

7417 Sunset Boulevard, Hollywood, Calif.
Phone: HOllywood 4-7171

Date of Organization : 1956

O. Gail Papineau, President

James E. Baumeister, Exec. Vice-President

Henry J. Ludwin, Vice-Pres., Exec.

Producer
Jack Wormser, Sales Manager

Services: Producers of motion pictures for
industry and government; TV commercials.
Facilities: Equipped itisert stage, special ef-
fects title bed, animation stop motion picture
camera and crane, GO' x 100' sound stage,
live-action and animation departments, editing
rooms, client and business offices.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Employees Only i Hughes
Aircraft Co.); Pattern for Profit (Lockheed
Aircraft Co.); Navy Wives (Navy Bureau of
Aeronautics); Proving Ground in the Sky
( Wynn Oil Co.). TV COMMERCIALS: for Luron,
Borax, Boraxo — U. S. Chemical & Borax Co.:
Chesterfield — Liggett & Meyers; Vaseline
Hair Tonic — Chesebrough-Ponds ; National
Biscuit Co., The Nestle Co.. Diamond Walnut
Growers Assoc, Del Monte ( McCann-Erickson,
Inc.) ; S. & W. Fine Foods, Leslie Salt ( Honig-
Cooper, Harrington & Miner) ; Contadina
Foods (Cunningham & Walsh, Inc.); Carna-
tion Co. ( Erwin Wasey, Ruthrauff & Ryan,
Inc. ) ; Challenge Cream & Butter Assoc, Ar-
rowhead & Puritas Waters, Inc. ( Hixson &
Jorgensen, Inc.); McCormick & Co., Inc.
( Nennen & Newell, Inc.).

JOSEPH MEAGHER PRODUCTIONS

20700 Blackhawk, Chatsworth, California
Phone: Diamond 0-4096

Date of Organization: 1953

Joseph C. Meagher, Pres. & Exec. Producer
Bob L. Bennett, Vice-President
Eugene M. Parks, Sales Manager

Services: 16mm motion pictures for adver-
tising, public relations and TV. FACILITIES:
200 sq. ft. of production floor space with sound
stage, cutting rtxjm and office. Wild and sync
16mm cameras, blimps and associated equip-
ment; 16mm Magnasync recorders with multi-
channel Magnasync film dubbers and mixer.
Lighting equipment capable of -"lO.OOO watts.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: From the Minutes (San
Diego Gas & Electric Co.) ; Rancho El Dorado
(Land Title Insurance Co.) ; None Alone, The
Common Cause (L. A. Orthopaedic Founda-
tion); Way of the Navajo (unsponsored).

Af C3 i%- iff CD

LOS ANGELES

MGM-TV
(A Division of Loew's, Inc.)

MGM Studios, Culver City, California
Phone: TExas 0-3311

Date of Organization: 1956
(Parent company — 1924)

Branch Offices: MGM-TV, 1.540 Broadway,
New York, N. Y. Phone: JUdson 2-2000.
Phil Frank, Jack Bower. MGM-TV, 1307
South Wabash Ave., Chicago 5, 111. Phone:
WAbash 2-6500. Bob McNear.

William Gibbs, Executive Producer,

Commercial and Industrial Dept.

Elmer Wilschke, Business Manager

Services: Producers of TV commercials and
industrial films, both live-action and animated.
Facilities: 187-acre Metro-Goldwyn-Mayer
Studios in Culver City, California. 30 sound
stages, including world's largest; 5 outdoor
lots with lakes, forests, etc Complete labora-
tory, editing and animation facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: A Message to Sir Walter
(McCarty Co.); The Cuj^hing Scooter (Gush-
ing Scooter Co.) ; untitled film now in produc-
tion (American President Steamship Lines).
TV Commercials: for Plymouth (Grant
Advg. ); Ivory Soap, Drene Shampoo (Comp-
ton ) ; Italian Swiss Colony Wine ( Honig-
Cooper-Harrington & Miner); Viceroy Cigar-
ettes ( Ted Bates ) ; Clairol Hair Coloring
( Foote, Cone & Belding); Ford Galaxy (J.
Walter Thomp.son ) ; Prudential Insurance,
International Latex Corp. ( Reach-McClinton ) ;
Aerowax ( Geyer Advg. ) .

MPO Productions, Inc.

4110 Radford Avenue, North Hollywood,

Calif.
Phone: POplar 6-9579

Mel Dellar, Executive Producer

(See complete listing under New York City)

PUBLIC INFORMATION PROGRAMS

6047 Hollywood Blvd., Hollywood 28, Calif.
Phone: HOllywood 2-7351

Date of Organization: 1956

David R. Showalter, President

Jimmie Mattern, Vice-President, Technical

Director Air & Space Age Programming
James H. Flint, In Chg. Production
Walter Soul, Editing Director

Services: Complete production of industrial
documentary, research, sales, promotion, pub-
lic relations, training and education motion
pictures and TV spots. Facilities: Fully
equipped, modern editing studio, camera and
lighting equipment, qualified personnel.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Filtration (Permanent Fil-
ter Corp.) : Fabulous Filon. Filon Sells ( Filon
Plastics Corp.) ; Drop Test (Teco, Inc.) ; Doc-
umenting Turkey (International Communica-
tions Foundation). TV COMMERCIALS: for
Southern California Automobile Club, Cali-
fornia State Franchise Tax Board.

9TH ANNUAL PRODUCTION REVIEW

145

METROPOLITAN LOS ANGELES:

National Screen Service Corp.
TV & Industrial Films Div.

6027 Santa Monica Boulevard, Hollywood,
California

Lou Harris

(See complete listing under New York City)

Fred A. Niles Productions, Inc.

5539 Sunset Boulevard, Hollywood, California
(See complete listing under Chicago area)

PARTHENON PICTURES — HOLLYWOOD

2625 Temple St., Hollywood 26, Calif.
Phone: DUnkirk 5-3911

Date of Organization: 1954

Branches: Parthenon — Midwest, Chicago,
Illinois. In charge, Woodbury Conkling
and Roger Clark. Techfilms Division,
Rampart Studios, Los Angeles, Calif. Co-
prodiicers. David Bowen and Herbert
Thurman.

Charles (Cap) Palmer, In Charge
John E. R. McDougall, Producer-Director
Jack Meakin, Asuoe. Producer. Miixic Dir.
Ted (W. T.I Palmer, HitslnenH Manager
Sam Farnsworth, Production Manager
Robert J. Martin, Head. Camera Department
Tony Frank, Head Client Relations
Kent Mackenzie, Head Documentan/
Unit

Servicks : Films for business, documentary
and "photoplay"; all phases. Techfilms Divi-
sion makes technical and "report" films, man-
ages outside Internal Film Units (cleared for
secret). Datafilms Division makes short
films for individual instruction and informa-
tion. Facilities: Main sound stage, 80' x
90' X 22' headroom: offices, craft rooms and
projection theatre adjoining. Usual full pro-
fessional equipment in camera, lighting,
sound, editorial and projection; 35mm and
16mm. Access to Hollywood resources.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Three For Tomnrnnr
(American Petroleum Institute); Collectors'
Item (International Harvester Co.); Tools of
Telephony, public version (Western Electric
Co.); Progress in Modern Basic Refractories
(Kaiser Chemicals Division); Horizons Be-
yond (American Telephone & Telegraph Co.) ;
Fire and the Wheel ( Socony-Mobil, General
Petroleum, Magnolia).

Techfilms Division: Parthenon
RECENT PRODUCTIONS AND SPONSORS

Techfilms Division Motion Pictures: Classified
Report Films ( Sundstrand-Turbo, Boeing.
Convair ) ; Zuni, the All-Purpose Mi,ssile
( Naval Ordnance Test Station ) ; Packaged
Power— Facilities and Capabilities (Sund-
strand-Turbo Machine Tool Co.).

PICTURES FOR BUSINESS

1937 Holly Drive, Hollywood 28, Calif.
Phone: HOllywood 7-7009

Date of Organization: 1951

Bill Deming, Executive Producer
Ann Deming, Associate Producer
H. Keith Weeks, Producer-Director
A. H. Holywell, Administration
Sanford Strother, Art Director

Services: Motion pictures and slidefilms for
business and government. Television program
production and packaging (live and film).
Animated and live TV spot production. Con-
sultation and creative planning services. V.\-
CILITIES: Studio and location equipment: ani-
mation department, complete from planning
through photography.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Big ■'D" (Pendleton
Tool Industries). Slidefilms: A Campaign
Begins ( Proto Tool Corp.) ; Our Special Island
(City of Beverly Hills) ; True Porcelain China
( American Ceramic Products ) ; Six Minutes
( Bilan Productions ) ; Mexico Manufacturing
(BJ Tools, Inc.); The Subfractional Story
(American Electronics, Inc.); Posterboard
Color ( Foster & Kleiser ) ; Radiofio Testing
(American Electronics, Inc.) ; The Daily
Seven, Nutrition and You, The Golden Years
(Belco Products Corp.).

ROLAND REED PRODUCTIONS, INC.

650 Nu. Bronson Ave., Hollywood 4, Cal.
Phone: HOllywood 9-1628

Date of Organization: 1936
Date of Incorporation: 1947

Branch Offices: 217 East 60th Street, New
York, New York. Phone: TEmpleton
8-3161. Hamilton McFadden, Vice-Presi-
dent. 2307 Chester Avenue, Cleveland,
Ohio. George Oliva, Jr., Vice-President.

Roland D. Reed, President
Arthur Pierson, Vice-Pres., Chg. Prod.
Frank Doyle, Supervising Editor
Dick L'Estrange, Production Manager

Services: Producers of feature motion pic-
tures. Television film series, industrial films,
education, public relations, etc., filmed com-
mercials. Facilities: Based at California
Studio, Hollywood, Calif. Rental studios with
all facilities of a major picture lot. Access to
free lance talent and craftsmen in Hollywood
and New York.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Family Affair (Westing-
house); Ship Design For Tomorrou- ( U. S.
Navy); Born in Freedom (American Petrole-
um Institute): We Wlio Serre (American
Legion). TV Coivimercials : for Bayer Aspir-
in. 40 one-minute (Sterling Drugs i.

"SCthis symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 9th Annual Pro-
duction Review issue.

THE BEN RINALDO COMPANY

6926 Melrose Ave., Los Angeles, Calif.
Phone: WEbster 8-8541

Date of Organization: 1946

Ben Rinaldo, Producer

Fred Irwin, Story Director

Saki, Art Director

Geri Stone, Assistant to Producer

Services: Executive producers of .sound slide-
films for sales promotion, sales training, job
training, safety and education. Every phase

of production available with experienced staff.
Facilities: Complete facilities for every
sound slidefilm need.

RECENT PRODUCTIONS AND SPONSORS

Slidefilms: Lovelier By Design. Trial and,
Error (Catalina Co.) ; What's In It For You,
Welcome Mat (Carnation Co.) ; Progress You
Can See (Squirt Co.); Planning Tomorrows .
Busifiess (General Milk Co.) ; People To People
(Rinaldo Co.) and many others. In produc-
tion—ParA: It Right (Walts Auto Parks);,
Untitled (Robert L. Wian Co.). i

RIVIERA PRODUCTIONS

6610 Jelma Ave., Hollywood 28, Calif.

Date of Organization: 1947

Branches: 230 We.stmoor Blvd., Milwaukee
14. Wisconsin. Phone: SUnset 2-8815.
Robert Zens, Midirest Representative. 566
Birch Drive, Cleveland, Ohio. Phone:
REdwood 1-6076. Pat Rancati, Eastern
Representative.

F. W. Zens, Executive Producer

Hal MacDaniel, Director of Sales

Jack Kelly. Associate Producer

A. W. Stephenson, Head. Travel Films

Joe Tomchak, Writer

Jim Barnes, Head of Religious Films

Billy Smith, Director nf Pliotography

Services: Complete motion picture production
from script to final prints for industrial, edu-
cational, public relations, advertising, sales,
religious, technical motion pictures. TV pro-
grams and spots. Facilities: Executives of-
fices; studios; editing rooms; projection room;
sound recording and mixing. Location equip-
ment; musical library; sound effects and com-
plete departments for film production.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Pendergrast Story
(Pendergrast of Calif.); Auto Lok (Crown
Zellerbach Corp. ) ; Pride ( Independent Cine-
ma Guild) ; The Swathmaster ( Transland Air-
craft) ; The Berkline Story ( Berkline, Inc.)
Marymount of Palos Verdes (Marymount)
S.B.A. Credit (National Business Assoc.)
The Polyyiesian (Polynesian); Triumph Rally
of Europe (Standard-Triumph Motor Co.).

ROCKET PICTURES, INC.

6108 Santa Monica Blvd.. Hollywood 38
Phone: HOllywood 7-7131

Date of Incorporation: 1943

Dick Westen, President
Harlow Wilcox. Vice-President
Don Bartelli, Production Manager
Kay Shaffer, Secretary-Treasurer
Courtney Anderson, Creative Director

Services: Producers of ready-made and tailor-
made audio-visual films and complete programs
in the areas of sales training, personnel re-
cruiting, indoctrination, management devel-
opment and consumer selling — for business
and industry. Programs for sales promotions
(including booklets; manuals, sound slide-
films); complete meetings; training easels,
charts. Single-step services from ideas to re-
sults. Facilities: Shooting stage, sound re-
cording, art and animation, creative writing
staff, camera flejiartment. editing.
RECENT PRODUCTIONS AND SPONSORS

Slidefilms: liusiness Insurance Training Pro-
gram: (1) Additional Commissions; (2) The

146

BUSINESS SCREEN MAGAZINE

ROCKET PICTURES: CONT'D.

Question In . . . ^: ( :? > What Do I Do Now?;
(4) 0)1 Your Waij (Better Sellinj; Bureau-syn-
dicated series); Just To Be Sure (BSB);
Your TrcaKiire Chest (Oceanic Products Com-
pany I .

FREDERICK K. ROCKETT CO.

(HK;:; Smisft lllvd.. Hi.llywodd -JS, Calif.
Phone: Hollywood 4-:U;i:5

Date of Organization: 1925 •

Branch: 1022 Forbes Street, Pittsbui-ffh 19,
Pa. Phone: EXpress 1-1846.

.Alfred Higpins, General Manager
Lylo Robertson, Script Department
.lay .Adams, Camera Department
Pierre Grelet, Kditorial
James Lipari, Stage Manager

Services: Production of motion pictures and
slidefilms. Facilitiks: Complete 16mm and
35mm camera equipment. Large soundproofed
stage. Western Electric sound recording
equipment and truck. Equipped cutting
rooms. Location trucks. Preview theatre. Full
time staffs. .An affiliated animation company.

RECENT PRODUCTIONS AND SPONSORS

Motion Pitturks: California and its Xatitral
Resources ( Richfield Oil Co.) ; Choice in China
(American Fine China Guild) ; Ditching Tecli-
niques (United States Air Force); Tliis is
Bullpup: Expanding Horizons in Ordnance
(United States Navy films). Other produc-
tion services for sponsors and defense sup-
pliers during 19o8.

Ross Roy, Inc.

1680 N. Vine, Hollywood 28, Calif.
Phone: HOUywood 9-6263

Thomas F. Scott, Vice-President, in charge

(See complete listing under Detroit area)

ROYAL/ARTS FILM PRODUCTIONS

(Royal Titles & Animation-Service
Production)

84;?9 Melrose Avenue, Lcis .Angeles 4<). Calif.
Phone: OLive 3-1702

Date of Organization: 1947

Richard Earle Spies, Partner, Producer-
Director

Robert F. Vogel, Partner, A)iimatio)i-
Director

James R. Dickson, Camera Department

Service.^!: Producers of technical, advertising
and information films with emphasis on graph-
ic techniques. Specialists in aircraft and
missile assignments. F.\cilities: Complete
animation studio with production camera de-
partment; two 16mm animation cameras and
all accessory equipment; complete editorial
department ; 16mm and 3.omm. Permanent
staff and t-reative perscpnnei.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: ANIP, Army-Navy Instru-
mentation Program (Navy-Douglas Aircraft
Co.) ; C-l.i.iA. Logistic Transport, B-S6B, Op-
eration Redwing (Douglas Aircraft Co. I ; The
Widest Horizon ( North American Aviation) ;
Economy of Motion (Geo. Carillon. Inc. —
United States Gypsum i .

•5f

JOHN SUTHERLAND PRODUCTIONS, INC.

201 No. Occidental lUvil., l.os Angeles 26,

Calif.
Phone: Dlnkirk 8-.5121

Date of Incorporation: 1943

Branch Office: 136 Ea.st 55th St., New York
22, N. Y. Phone: PLaza 5-1875. John
Sutherland, President.

John E. Sutherland, Writer-Producer
Charles Bordwell, Vice-President
Daniel Kulerman, Treasurer
Irma Lang, E.vecutive Assistant
True Boardman, Writer
Carl Urbano, Director, Animation
Howard Roessel, Prod. Mgr., Live-Action
Earl Jonas, P)-od. Mgr., Animation

Servick.s: Ctmiplete production of live-action
and animation films from research and script
through release printing. TV commercials as
well as industrial, documentary and public
relations films. FACILITIES: Motion picture
studio. Completely-staffed animation depart-
ment, fully equipped, including two animation
cameras and cranes. Live-action stage with
electrical, grip and sound equipment. Set in-
ventory, mill, paint shop. etc. Modern sound
recording rooms and equipment. Editorial
(le])artnient equipped for 35mm and 16mm.
Projection theatre eciuipped for 3omm and
Kinini.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Strictli/ Up to You (United
Fund) ; Miracle of Western Spring (Richfield
Oil Corp.) ; Why the Kremlin Hates Bananas
(United Fruit Co.); A Look at TV ( U. S.
Steel Corp.) ; Combustion, Chlorine: A Repre-
sentative Halogen, classroom teaching film
(Manufacturing Chemists' Assoc).

■5f

Techfilms Division
PARTHENON PICTURES

Rampart Studins, Los .Angeles, Calif.

David Bowen and Herbert Thui'man, Co-
producers.

(See complete listing under Parthenon-
Hollywood, this section)

TELEPIX CORPORATION

1515 North Western Ave., Hollywood 27.
Phone: HOUywood 4-7391

Date of Organization : 1948

Branch Offices: Telepix-Anderson, Inc., 6620
Diversey Parkway, Chicago 35, 111. Stan-
ley F. Anderson, in charge; Jack Boston.
Telepix-ARVE, 806 Wilco.x Building,
Portland 4, Oregon. H. S. Jacobson, in
cliarge. Southern Representative: Whit-
son, Murray & Associates, 35th & Aber-
corn. Savannah, Georgia.

Robert P. Newman, President
Martin Weiner, Vice-President, Sales
Charles Deane, Head of Sound
Pat Shields, Head of Production

Services: TV commercials; industrial and
audio-visual motion pictures and slidefilms;
stage rentals and recording service. Facili-
ties: Studio 52' X 95'; truck entrance 14'
high. Interlocked magnetic recording chan-
nels; mixing-dubbing; projection room, three-
channel stereophonic magnetic recording; pro-
ducers' editing rooms.

4f C3 /J

LOS ANGELE

TELEPIX: CONTINUED

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Size of a Smile (United
Fund of Greater Cleveland) ; Max Factor Sof-
Set (Max Factor); What's With My Line
( Mattel Toys ) . TV COMMERCIALS: for Skippy
Peanut Butter ( Direct I ; Western Guns, series
of 7 (Mattel Toys); American Health, series
of 20 (American Health Studios).

Van Praag Productions, inc.

1040 North Las Palmas Ave., Hollywood 38,

Calif.
Phone: HOUywood 2-1141; TWX LA-1223

Donald G. Kraatz, Vice-President

(See complete listing under New York City)

WARNER BROS. TELEVISION COMMERCIAL
& INDUSTRIAL FILMS, INC.

4000 Warner Boulevard. Hurbank. Calif.

Phone: HOUywood 9-1251

Date of Organization: July, 1956

Branch Office: 666 Fifth .Avenue, New York,
N. Y. Rodney Erickson, Vice-President
in charge of World Wide Television Sales;
Joseph 1). Lamneck, Eastern Sales Repre-
sentative
David H. DePatie, Executive in Charge
Rodney Erickson, Vice-President in charge
of World Wide Television Sales, New York
Kenneth Daniels, Western Sales Represen-

tatire
Joseph D. Lamneck, Eastern Sales Repre-
sentative
Services: Television commercials, industrial
films, special service films and animation.
Facilities: 21 .sound stage.s, 10 miles of
streets and outdoor sets, casting, arts and
crafts building: technical, optical and special
effects, art property, editorial departments;
mattes, inserts, animation, sound, nuisic, loca-
tion, publicity, stock library.

RECENT PRODUCTIONS AND SPONSORS

Filmed TV Programs: Gateu-ays to I he .Mind,
The .Alphabet Conspiracy, one-hour science
programs ( American Telephone and Telegraph
Corp. through N. W. Ayer & Son, Inc.). TV
Commercials: for Camels, R. J. Reynolds
(William Esty i ; Cheerios (Dancer-Fitzger-
ald-Sample); Crest, Tide, Procter & Gamble
( Bent(}n & Bowles) ; Petri Wine, United Vint-
ners ( Young & Rubicam ) ; Chevrolet, General
Motors. Delco-Remy, United Motors (Camp-
liell-Ewald) ; Ken'l Ration, (Juaker Oats (J.
Walter Thompson); Crown Zellerbach (Len-
nen & Newell); Carlings Black Label Beer
(F. H. Hayhur.st & Co.); Maryland Club
Coffee ( Tracy-Locke & Co. ) .

Wilding Picture Productions, Inc.

5981 Venice Boulevard, Hollywood, Calif.
Phone: WEbster 8-0183

Al Cardenas, ;?( charge

( See complete listing under Chicago area >

9 T H ANNUAL P R O D U C T I O X R K \" II-; W

147

METROPOLITAN LOS ANGELES:

RAPHAEL G. WOLFF STUDIOS, INC.

1714 North Wilton Place, Hollywood 28,

Calif.
Phone: Hollywood 7-6126

Branch Office: Roger Herbert Promotions,
Detroit Times Building, 7th Floor, De-
troit, Michigan. Phone: WOodward
3-3028. Richard Bonds.

Date of Organization: 1930

Raphael G. Wolff, President & Treasurer
Arthur W. Treutelaar, Vice-President,

Production Manager
Enid Grode, Executive Secretary
Hoyt Curtin, Musical Director

Services: Sales promotion, industrial, busi-
ness, technical, training and institutional mo-
tion pictures ; television programs and com-
mercials. PnOTOGRAPIIICS INTERN.^TIONAL, a
division of Raphael G. Wolff Studios, Inc.
Cameramen in 72 foreign countries and U.S.
Film re(|uirements photographed on assign-
ment throughout the world. Complete library
of foreign and domestic film. Cleared for
complete security for all types of classified
production work, for national defense agen-
cies, armed services. Facilities: Stages and
complete production facilities: lighting equip-
ment, generators, camera equipment. Mobile
units for nationwide production; staff of edit-
ing, animation, anistration, music and creative
persf)nnel. Stereo motion picture cameras,
Ifimm and "Hmm, for :')-(limensional films.

RECENT PRODUCTIONS AND SPONSORS

MoTKiN Pictures: A' Minus A'O Days (Jet Pro-
pulsion Laboratories 1 ; Secondary Power Sys-
tem (Tapco Group, Thompson-Ramo-Wool-
dridge) ; California Modern (Bank of
America) : Mobility, Surveillance (U.S. Army,
Fort Ord » ; Xilce Ajaj\ Little John, Hawk,
Sergeant, Corporal. Honest John, Dart (White
Sands Signal Support Agency). TV COMMER-
CIALS: for Pennzoil i Fuller & Smith & Ross).

NORMAN WRIGHT PRODUCTIONS, INC.

1515 N. Western Ave., Hollywood 27. Calif.
Phone: Hollywood 4-2133

Date of Organization: 1948

Norman Wright, President
C. M. Wright, Secretary-Treasurer
Kenneth Homer, Vice-President
Gilbert Wright, Writer-Director
Errol Gray, Writer-Director

Services: Creative writing, planning and pro-
duction of business, television, government
and theatrical motion pictures in all types of
live action and animation. Facilities: Mobile
filming and sound equipment. Sound stage and
animation facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Giant Heart (Bryon
Jackson Div., Borg-Warner ) ; Teaching Con-
troversial Issues: Teen- Age Drinking (Yale
University); Rich Harbor (Government De-
velopment Bank for Puerto Rico ) ; We'll Take
the High Road (American Road Builders'
Assoc.) ; Idaho and Its Natural Resources
(Richfield Oil Corp.).

Oreg

Telepix-ARVE

80(3 Wilcox Building, Portland 4, Oregon
H. S. Jacobson, in charge
See complete listing under Los Angeles area )

Washington

Alexander Film Co.

32G0 Lakewood. Seattle 44. Washington
Phone: PArkway 2-2258

W. L. Troyer, Res. Vice-President

(See complete listing under Colorado)

LOUIS R. HUBER PRODUCTIONS

1947— 14th Ave. North, Seattle 2, W'ash.
Phone : E Ast 2-4274

Date of Organization: 1952

Louis R. Huber, President
Hazel L Huber, Vice-President

Services: Motion pictures, IGmm color and
B&W; specially qualified and equipped for
Alaskan and field production. Facilities:
Four specialized B&H cameras; one Cine Spe-
cial II camera and wide assortment of lenses;
special camera car; field high-fidelity magnetic
tape recording; 16mm Magnasync magnetic-
film recording; high-fidelity tape-transfer re-
cording; two-channel editing; film research-
ing, planning, editing, scripting and anima-
tion.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Journey of '98 (Northern
Tour Service) ; The Laat Beach (Conservation
Assoc.) ; Animals of Alaska, Rivers of Ice,
The Alaska Coast (Northern Films).

RARIG MOTION PICTURE COMPANY

5510-14 University Way, Seattle 5, Wash.
Phone: LA 2-0707

Date of Incorporation: 1946

Max H. Rarig, President

t;dith A. Rarig, Vice-President

David A. Rarig, Secretary

.lames H. Lawless, Director of Contract

Productions
.Joe F. Nelson, Director of Production

Services
John H. DuBuque, Sound Engineer

Services: Public relations, sales promotion
and training films. TV programs and com-
mercials. Complete productions from idea to
prints. Special services include: editing, writ-
ing, direction, recording, studio facilities, ani-
mation, mixing. Facilities: 16mm and
35mm phutograjihic equipment. I)limp, West-

Listing Supplement In Next issue

A Literall\- thousands of items have been
received from worldwide sources for the
largest, most authoritative listing of
producers available anywhere. Inevitable
oversights, listing text received after ex-
tended deadlines and any errors noted
will be covered in Production Review
Supplement pages in Issue 2, Volume 20.

jiM> n #11. Af m

PACIFIC NORTH WEST

RARIG COMPANY: CONT'D.

rex 16mm magnetic recording, editing equip
ment, sound stage, lighting equipment. Fu
permanent staff.

RECENT PRODUCTIONS AND SPONSOR

Motion Pictures: The Airmen and th
Bomarc, The Art of Soldering, lO-'J-S-Holdi
The Martian Explorer (Boeing Airplane Co.) '
Down To Earth (United Good Neighbors)
Ultra-Light (United Control Corp.) ; Progres;
Photography (Puget Sound Power and Light)'
TV Commercials: for Z-Brick Corp., Wash
ington State Elks.

EMPIRE FILMS CORPORATION

227 X. Division St., Spokane 2. Washingtor
Phone: MAdison 4-8141

Date of Organization : 1952

C. H. Talbot, President '

M. O. Talbot, Secretary, Treasurer ]

T. F. Gorman, Camera Dept. Supervisor
P. W. Carter, Recording Supervisor

Services: Production facilities for motion pic-i
tures for automation, business, industry, tv or
professions. Location or studio filming and re-|
cording. Planning, research, script, casting,;
design, construction, lighting, directional andj
production supervision. Cinematography and'
recording. FACILITIES: Small sound stage,;
some standing sets; productions, recording,
and editing equipment but no laboratory; stu-
dio, location, or field assignments either sound i
or silent, b w or color; own cameras and
lighting.

!
RECENT PRODUCTIONS AND SPONSORS:

Motion Pictures: Month to .Mouth Re.su,scita-
tion (Health Film Associates); Your Daily',
Bread ( Agnew Agency ) ; Xo Tears for Terri \
(Shriners Hospital for Crippled Children) ;|
Upper Bilateral Extremity Amputation (Dr.
Brink-Medical); Mid-Trimester Fetal Loss
I Drs. Harsh and Groenig — Medical'.

Hawaiian Islands

CINE'PIC HAWAII

1847 Fort Street, Honolulu. Hawaii
Phone: 50-2677

Date of Organization: 1947

George Tahara, Ou-ner-Producer

Maurice Myers, .Animation Dept. '

William W." Davenport, Writer

Speiice Brady, Writer I

Harry Onaka, Editor j

Facilities: Complete lATSE technicians; 16 (
and 17V2mm synchronous tape recorders.
Maurer professional cameras and sound-on-
film recorders, sound stage, lighting equip-
ment, music library, animation dept.; editing
and projection facilities for industrial, educa-
tional, theatrical and TV motion pictures.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: Series tor Pan American
World .Airways (J. Walter Thompson Agency,
Hollywood ) ; Hawaiian Construction & Dray-
ing Co., Honolulu Gas Co. (Vance Fawcett
Associates); Matson Navigation Co. (Hoist
& Male Agency) ; Heidleberg i Lund i.^ Heit-
man .Agency i.

148

BUSINESS SCREEN MAGAZINE

ALBERTA: Calgary

MASTER FILM STUDIOS LTD.

510 5th Street West, Calgary, Alberta
riidiu': Amhorst 0-T200

BRITISH COLUMBIA

ARTRAY LTD. FILM PRODUCTIONS

121!) Richard.s St., Vaiucniver 2, H. C.
Phone: MU 4-4554

Date of Organization: 1948

Art Jones, Prexident. Maiiafiinr/ Director
Mrs. I. J. Jones, Secrrtanj-TreaKiirer "^
Victor Spooner, Production Manager
Robert Darbyshire, Editorial Supervisor
Maurice Kml)ra, Chief Engineer
Leonard McGregor, Cinematograplnj
Franz Liiuliier, Cinematograplnj
Robert Banks, Art Director

Servicks: 10, 35nim motion pictures for busi-
ness, television; sound slidefilms; illustrative
photography; animation and sound recording
services. Facilities: sound stage, illustra-
tion studio, recording, mixing, dubbing and
post syncing facilities in downtown location.
Editorial, animation, art and still photo de-
partments. Set design & construction. Ward-
robe facilities. 800 amps of stage lighting.
Mobile and remote equipment. Theatre for
interlock screening.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Temptation (BC Tree
Fruits Ltd.); Children's Hospital (Vancouver
Preventorium!; Schenley Awards, lf)5S (Ca-
nadian Schenley Ltd. ) ; A City Can Recover
(Downtown Business Assn.) ; Contract 120
(Greater Vancouver Water District). TV
Commercials: for Pierson Windows; Crystal
Windows; Buttercup Bread; Columbia TV;
Canadian Western Insurance; Photolec; Mc-
Gavin Ltd.; Nabob Foods: Safeway; Malkins
Ltd.; Restomore; Reynolds Wrap and others.

S. W. Caldwell Ltd.

311 Alaska Pine Building. 1111 W. Georgia

St., Vancouver, British Columbia
Phone: MU 5-8733

Florence Ward, Representative

(See complete listing under Ontario)

HIRST FILM PRODUCTIONS

.3015 W. Broadway, Vancouver 8, B. C.
Phone: CH 3616

PARRY FILMS, LTD.

1825 Capilano Road. Vancouver, British

Columbia
Phone: YUkon 8-3164

Date of Organization : 1947

C. W. Gibson, Chairman

L. M. Parry, Pres. & Exec. Producer
M. (Pat I Hunter, Vice-P7-eside7it
J. R. Murray, Vice-President
J. Richardson, Sales Manager

D. Bennett, Producer

Services: Motion pictures for industry, docu-
mentary and news films, TV commercials.
Facilities: Studios and offices cover 9,000
sq. ft.; studio area 75' x 45' x 21'; cameras,

BUSINESS SCREEN INTERNATIONAL

AT n

CANADA

lighting, sound and dubbing ('((uipment : .-dl
services. Principally 16mm.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Ripple Rock, Devil Beneath
the Sea (DuPont of Canada); Most LoveUj
Countrij (Imperial Oil of Canada); Sensitive
Sockeye (International Salmon Commission);
Xature's Miracle (B.C. Electric); Waves of
Magic (B.C. Telephone); Sherbroke Story
(Canadian Ingersoll-Rand ) ; Pincher Creek
(British-American Oil); Tall Country (B.C.
Centennial Commission).

MANITOBA: Winnipeg

S. W. Caldwell Ltd.

801 Lindsey Bldg., Notre Dame Ave.,

Winnipeg, Manitoba
Phone: 92-4643

(See complete listing under Toronto)

ONTARIO: Ottawa

PHILLIPS-GUTKIN & ASSOCIATES LTD.

432 Main Street. Winnipeg 2, Manitoba
Phone: WH 3-0544

Date of Organization: March. 1947

John Phillips, President

Harry Gutkin, Vice-President. Managing

Director
R. D. Guy, Jr. Q.C., Secretary-Treasurer
Barrie Helmer, Jeff Hales, Senior Animators
Jack Harreveld, Head, Anim. Cam. De.pt.
Ken Jubenvill, Senior Editor

Services : Animation facilities from script
storyboard to full cell animation. Production
of industrial and documentary films. Facili-
ties: 35mm Acme animation camera and
stand ; 35mm Moviolas ; sound readers — edit-
ing equipment, 35mm and 16mm Arriflex cam-
eras, 60,000-watt portable lights, complete
studio facilities.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: only, for Chrysler ( Dndge,
DeSoto, Plymouth ) ; Kraft Foods ; Northern
Ontario Natural Gas; Windsor Salt; Mil-Ko;
Blue Ribbon Tea & Coffee; Bayer Nose Spray;
Stephens Paints: Security Storage; Mutual
of Omaha: Chase & Sanborn Coffee; Betty
Crocker Coco Puffs; Viking and Teco Appli-
ances ( The T. Eaton Co. Ltd. ) .

S. W. Caldwell Ltd.

.355 Main Street, Ottawa. Ontario
Phone: CE 5-1023

Donald Manson, Representative

(See complete listing under Toronto)

CRAWLEY FILMS LIMITED

19 Fairmont Avenue, Ottawa, Ontario

Phone: PArkway 8-3513

Branch Oflfices: 181 Eglinton Avenue E.,

Toronto, Ontario. Phone: HUdson 5-0325.

William Kennedy. 1467 Mansfield Street,

Montreal, Quebec. Phone: AVenue 8-2264.

Alasdair Eraser, Manager.
Subsidiary: Graphic Films Limited, 19

Fairmont Ave., Ottawa, Ontario.

Date of Organization: 1939

F. R. Crawley, C. A., President
Graeme Eraser, Vice-President
Thorsten Hansson, Dir. of Administration
William C. Kennedy, Toronto Office
Alasdair Eraser, Manager. Montreal Office
Thomas Glynn, Production Manager
Alex Murray, Office Manager
Jim Turpie, Asst. Production Manager
Bernard Girard, George Gorman, Quentin
Brown, Sally MacDonald, Edmund Reid,
Peter Cock, Rene Bonniere, Fergus Mc-
Donell, Betty Zimmerman, Senior Pro-
ducers
Rod Sparks, Chief Engineer
Stan Brede, Camera Department
Ivan Herbert, Lighting Department
Tony Betts, Recording Department
Kenneth Gay, Animation Department
Judith Crawley, Script Department
William McCauley, M. Bach, Dirs. of Mitgic
Ivor Lomas, F. R. P.S., Laboratory Manager

& Quality Control
Mary Whalen, Purchasing Agent
Earl Valley. Equipment Sales Manager

Services: Motion pictures and slidefilms for
Canadian and United States industry. Govern-
ment, education and television; recording, ed-
iting, animation, extensive laboratory services

(LISTING CONTINUES ON FOLLOWING PAGE)

9TH ANNUAL PRODUCTION REVIEW

149

CANADIAN PRODUCERS

CRAWLEY FILMS: CONTINUED

for producers, indepeiuleiit cameramen, ten
provincial governments and other organiza-
tions from coast to coast. Facilities : 42,000
sq. ft. studio building.s, 40-acre studio lot, two
sound .stages and two recording studios. 17
cameras: Mitchells, Maurers, Bell & Howells,
Arriflexes, Cine-specials and Newman-Sin-
clair; blimps, dollies, .S75,000 watts of lighting
equipment with two generators and trans-
former station; RCA 35mm and Maurer l(5mm
re-recording theatres with 8 and I mixing-
consoles, Stancil-HofTman .'?5mm and 16mm
magnetic recording, 8 magnetic recorders —
Rangertone, Ampex, Magnecorder and Tapak,
disc recorder: animation department with two
Saltzman stands; engineering development fa-
cilities: 8.5mm and 16mm laboratory; casting
files; music library; script dept. with research
library; fleet of 16 trucks and trailers. Elec-
tronic service dept. Equipment Sales Divi-
sion.

RECENT PRODUCTIONS AND SPONSORS

Motion I'ictukks: St. Hcli-ii's It^land (City of
Montreal); Tlie Fallacy of Irreverxible Shock
(Ontario Medical Assoc); It's Up To Yoii
( The Wells Organization ) ; Bale d'Espoir
(British Newfoundland Corp.); Safctij or
Slaiii/liter (Industrial Accident Prevention
Assoc. ) ; Winter Crossing at L'lle Avx Cottdres
(Canadian Broadcasting Corp.) ; First Village
of Importance (Federal District Commis-
sion) ; Craftsmen of Canada (B. A. Oil) ; Am-
bassador Extraordinary (Hiram Walker); .4
New Beginning (Canadian Brotherhood of
Railway Employees and O.T.W.); Fight For
Fame (House of Seagram, Ltd.); Atomic
Energy in Canada ( Atomic Energy of Cana-
da) ; Community Health Is Up To Yoii.
Quacks and Nostrums, Should You Drink?,
Making Life Adjustments, Choosing a Doctor
(McGraw-Hill Co.); Saskatchewan. Our Uni-
versity (Saskatchewan University); Natural
Gas Goes East (Trans-Canada Pipe Lines
Ltd.). Slidkfilms; Five Steps to Effective
Canva.ising (S. -J. Singleton); Physical Etfi-
cienci/ (Dept. Health & Welfare) ; Scotia Plan
Loans ( Bank of Nova Scotia ) ; It's Up To You
fThe Wells Organization): Scouting (Boy
Scouts Assoc); Why Incentives Make Seuse
(Sales Campaigns Ltd.). TV Commercials:
for A. J. Freiman Ltd., Industrial Accident
Prevention Assoc, Saskatchewan Government
Insurance Office, Bank of Canada, Central
Canada Exhibition As.soc, Victorian Order of
Nur.ses, St. .John Ambulance, Canadian High-
way Safety Conference, National Progressive
Conservative Assoc, and others.

•5f

GRAPHIC FILMS LIMITED
(A Subsidiary of Crawley Films Limited)

19 Fairmont Avenue, Ottawa, Ontario
Services : Laboratory and producers services
division of Crawley Films Limited. Facili-
ties: 16mm and .35mm negative-positive and
16mm reversal processing: 16mm Bell & How-
ell, .35mm and 16mm printers; 16mm Union
Step printer; Moy :!5mm and 16mm edgenum-
bering machines: negative cutting department,
Sensitrometric Control.

ONTARIO: Toronto

ASHLEY AND CRIPPEN LTD.

196 Bloor Street West, Toronto 5, Ontario
Phone: WAlnut 5-2222

Date of Organization: 1942

Branch Office: 4897 Queen Mary Road, Apt.
No. 7, Montreal. Quebec. Phone: REgent
3-3723.

Dan Gibson, Pres. & Exec. Producer
Gerald .J. Campbell, Vice-President
Ben W. Cameron, Sales Manager

SERVICES: 16mm motion pictures for business
and industry, TV films. FACILITIES: 16mm
editing, magnetic voice recording and camera
e(iuipment: projection room; small filming
studio for one set.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Portrait of Cauaiiiaii
Wines, two languages (Canadian Wine Insti-
tute); Everijhody's Wedeln I St. Lawrence
Starch Co. Ltd.) ; Spirit of Algonquin (Canad-
ian Broadcasting Corp.); Tliis is Tamakwa
(Camp Tsmakwa, Ltd.).

S. W. CALDWELL LTD.

447 Jarvis Street, Toronto 5, Ontario
Phone: WA 2-2103

Date of Organization: 1949

Branch Offices: British Columbia: 311 Alas-
ka Pine BIdg., 1111 W. Georgia St., Van-
couver. Florence Ward, Repr. Manitoba:
801 Lindsey Bldg., Notre Dame Ave.,
Winnipeg. Ontario; 355 Main St., Ottawa.
Donald Manson, Repr. Quebec: 1410
Stanley St., Montreal. Bud DeBow, Reijr.

Spence Caldwell, President

Gordon F. Keeble, Vice-President. Sales

Sydney Banks, Vice-Pres.. Production

Services: 16 and 35mm TV film commercial
production. Documentaries, theatrical shorts,
35 & 16mm processing and printing, anima-
tion (cell & camera), artwork, slides, film-
strips, studio rental, motion picture equipment
rental, TV program air check, filming service
( Kine-recording), sound recording. TV film
sales, Canadian distributor for CBS Television
Film Sales. Guild Films, Towers of London.
BBC, Associated-Rediffusion Ltd., Caldwell
A-V Equipment Co. Ltd. Facilities: All
facilities required to render above services.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Yours Is the Virdict
(United Appeal); Highway Safety (Ontario
Department of Highways). TV Commercials:
for Bardahl ( Schneider Cardon > : Good Luck
Margarine (Young & Rubicam); Philishave
(Erwin Wasey ) ; Tri-Nut ( Donohue & Coe):
Massey-Ferguson (McLaren Advg.).

CHETWYND FILMS LIMITED

21 Grenville Street, Toronto 5, Ontario
I'hone: WAlnut 4-4493

Date of Inciirpoi-ation ; 1950

.Arthur Chetwynd, President & Gen. Mgr.
Marjory Chetwynd, Secretary-Treasurer
Lori Latimei', Secretary
Robert Barclay, Film Director
Russell Ileise, / (' Sound Department
.]. \i. McCormick, Production Manager
Robert Brooks, Chief Cameraman
Myrtle Virgo, Senior Editor

CHETWYND FILMS: CONT'D.

Servicj:s: 16mm motion picture production,
color and b&w, for education, sport, travel,
industry, advertising, public relations, tele-
vision, industrial stills; projection service;
research, writing, editing, scripting, sound,'
processing, printing, film library. Facilities:,
16mm motion picture cameras; still cameras;!
research, writing, editing, scripting, sound.'
Ampex I4" tape, Stancil-Hoffman Kimm
sprocket tape, library (stock shot), shooting,
and recording studio, screening rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Broken Doll i Attor-
ney-General's Dept., Ontario Governmentl ; i
Grey Cup Festival '5,S. All Star Football '5S<
(Molson's Brewery, Ltd.); Through These-
Doors (University of Toronto). !

JACK CHISHOLM FILM PRODUCTIONS LTD.t

(Showcase Film Productions — A Division) '•

96 Bloor Street West, Toronto 5, Ontario '
Phone: WA -5-2281

Date of Organization: .June. 1956

J. J. Chisholm, President

F. M. Chisholm, Vice-President

M. DiTursi, Secretary-Treasurer ;

Services : Producers of industrial, educational,
sales training, motion pictures and slidefilms. ;
Specializing in construction, industrial and en- :
gineering films. Facilities: Mot'on picture I
production equipment.

RECENT PRODUCTIONS AND SPONSORS-

Motion Pictures: Mine Makers, TJie Bird]
Centriscreen ( Canadian Ingersoll Rand Co. i
Ltd.); Track Mining 1 Ruston & Hornsby 1
Ltd.) ; lf).5S-.59 Appeal (The SalvaUon Army)': j
Sellarama (Theatre Confections Ltd.).

•55-

Crawley Films Limited

181 F.glinton Avenue E., Toronto, Ontario
Phone: HUdson 5-0.325

William Kennedy ;

(See complete listing under Ottawa 1

FLETCHER FILM PRODUCTIONS LIMITED

RCA BIdg., 225 Mutual Street, Toronto, Out.
Phone: EMpire 3-8372

Date of Organization: 1954

Howard D. Fletcher, President & Gen. Mgr.
Hugh J. Moreland, Executive Producer
Svend A. Blangsted, Dir. Administration
Brian C. Jupe, Supervising Director
J. Kenneth Elliott, Supervising Editor
Frank A. Markey, Sales Manager

Services: Production of motion pictures,
sound slidefilms, and slide-motion films in 16
& 35mm. sound, b&w and color. Industrial,
documentary, sales and technical training,
customer and public relations, sales presenta-
tions. TV commercials and films. Theatrical
short subjects and trailers. Full cell and Vari-
Cel animation. Comi)lete programs, including
visual aids and stage presentations for sales
training and consumer sales. Film library
service; editing of TV syndicated films and
features; commercial cut-ins, timing, cleaning,
shipping, inspecting and storage of TV films.

150

BUSINESS SCREEN MAGAZINE

FLETCHER FILMS: CONT'D.

Public Service Films Division spocializes in
films fdi- public service ovjraniziitidiis.

RECENT PRODUCTIONS AND SPONSORS

Motion I'ktikks: W'ttlcnran lii>inlaii I Gov-
ernment of Ontario Travel Bureau); Docu-
mi'iitMry i British-American Oil Co. i ; Docu-
mentary ( I'.aptist \\'orkl Alliance I. WiDK
SCRKKN THKATRICAL: Jamaica H Hours (J.
Arthur Rank Organization ) . Filmed TV PRO-
GRAMS: Hcritaiir. (5 documentaries, Handi-
cai'iiid. -1 documentaries, Priratc liivifatinvs.
6 interviews (Canadian Broadcastinjjf Corp.).
Five-minute promotions for ;dl Canadian T\'
stations (Canadian Tuberculosis Assoc, i and
other TV commercials, films and slide.CWiDE
I Screen Commercials: for Dydzak Drive-In
Theatres, series of 15. Variety of business
lilms. promotions, etc. for Dunlop Canada, Ltd.,
Consumers' Gas Co., Canadian Mental Health
Asiioc, St. John Ambulance, St. Elizabeth
Nurses' Assoc, Society foi- Cripi)led Civilians,
etc.

KLENMAN-DAVIDSON PRODUCTIONS LTD.

'.I I'.lnur St. Kast, T()riiiit<i. Ontario
Phone: WA 4-6482

ROBERT LAWRENCE PRODUCTIONS
(CANADA) LTD.

32 Front Street West, Toronto, Ontario
Phone: EMpire 4-1448

Date of Organization: April, 1955

Robert L. Lawrence, President

.John T. Ross, Vice Pres. & Man. Director

Robert M. Rose, Vire-Pres. & Director of

Production
Marilyn Stonehouse, Secretarii
Barbara Revan, Treasurer

Services: Producers of motion pictures for
TV, industry and education — live-action and
animation. Robert Lawrence Productions in
New York and Toronto; Grantray-Lawrence
and Lawrence-Schnitzer Productions in Holly-
wood, Calif. Facilities: Sound stage and
insert stage for 35mm and 16mm b&w and
color: 35mm and 16mm interlock screening
room: editing, casting and production offices.
Location equipment: 35mm NC Mitchell cam-
era & blimp: sound recording equipment, etc.

RECENT PRODUCTIONS AND SPONSORS

I Only television commercials submitted i
TV Commercials: for Carling Breweries
(McKim Advg. Ltd.); Whitehall Pharmacal
Canada, Ltd. ( Young & Rubicam, Ltd. ) ; Can-
ada Packers Ltd. (Cockfield, Brown & Co.
Ltd.); Kellogg Co. of Canada Ltd. (Leo Bur-
nett & Co. Ltd. ) ; British American Oil Co.
Ltd. (James Lovick & Co. Ltd.); Bri.stol-
Myers Co. of Canada Ltd. ( Vickers and Benson
Ltd.) ; Lever Bros. Ltd. (J. Walter Thompson
Ltd.); Procter & Gamble Co. of Canada Ltd.
I Benton & Bow^les, Inc. ) ; Tea Council of Can-
ada (E. W. Reynolds Ltd.) ; Rexall Drug Co.
I.td. 'B.B.D.&d. Ltd.)

MERIDIAN FILMS LIMITED

1202 Woodbine Ave., Toronto, Ontario
Phone: Oxford 8-lfi'28

Date of Organization: li)54

Ralph Foster, President

Julian Hoffman, Secretarii-Treasurer

Herbert Alpert, C.S.C, Dir. of Pliotograplni

MERIDIAN FILMS: CONT'D.

Services: All production services for 16mm
atul ;!5mm. Facilities: Being enlarged to es-
tablish \'TR division; sound stage 100' x 50'.
RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Canadian Grocers ( Loblaw
Groceterias Ltd.) ; Hospital Services (Ontario
Hospital Services Commission) ; Presentinn
tlic Meteor (Ford Motor Co.). TV Films:
Keeping Up With The Suburbs, Pour Le Sport
(Canadian Broadcasting Corp.).

16MM MOTION PICTURE CENTRE LIMITED

85, Yorkville Ave.. Toronto 5, Ontario

Phone: WA 4-8329

Date of Incorporation: 1953

G. S. Kedey, President
Dave Smith, Writer-Director
Leslie George, Camera Chief
Robert Stagg, Sound Department
Mrs. Margaret Harris, Office Manager

Services: Moti(m pictures and slidefilms for
TV, industry, sales promotion, staff training,
religious, travelogues, and public relations use.
Facilities: Auricon, Arriflex cameras, Mag-
nasync recording equipment, recording studio,
editing, writing and screening facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: His Crucible (Anglican
Church of Canada); A Chance in Sight (Ca-
nadian National Institute for the Blind). TV
Programs: Xoreltji-Utilitji and You, Made in
Heaven (Canadian Broadcasting Corp.) ; Park
Roj/al (Young & Rubicam, Ltd.).

PETERSON PRODUCTIONS

337-9 King Street West, Toronto 1, Ontario
Phone; EMpire 2-3287

Date of Organization: 1947

S. Dean Peterson, President
Laurence L. Cromien, Director of Prod.
Lawrence Bartram, Set Designer
Douglas Kennedy, Studio Manager
Mel Lovell, Sound Dept. Head
Doris Cromien, Make-Up

Services: 16 and 35mm production of TV
commercials. Documentary, industrial, sales
training & promotion films. Facilities: Com-
plete sound-proof stage, editing rooms, make-
up room, dressing rooms, complete recording
and re-recording facilities, screening room. 16
& 35mm e(iuipment.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for Lever Bros, of Canada,
Ltd.; Kellogg's of Canada, Ltd.; Chrysler
Corp.; Campbell Soups, Ltd.; Rock City To-
bacco Co. Ltd.; Coca-Cola Ltd.; National Bis-
cuit Co.; Ford of Canada; Cadburys Ltd.;
Wildroot, Inc.; General Mills; Bank of Can-
ada; Procter & Gamble; Canadian March of
Dimes; Pillsbury (^Leo Burnett); Adams
Brands ( Baker Advg. Agey. ) ; Canadian West-
inghouse ( McCann-Erickson ) ; Dowper Clean-
ing (MacManus, John & Adams); Carling
Breweries ( F. H. Havhurst).

"X" this symbol, appearing over a
producer's listing, indicates that display adver-
tising containing additional reference data ap-
pears in other pages of this 9th Annual Pro-
duction Review Issue.

ONTARIO: Toronto

THATCHER FILM PRODUCTIONS

871 O'Connor Drive, Toronto 16, Ontario
Phone: PLymouth 9-2711

Date of Org.mization : 1940

Leslie P. Thatcher, Owner & Producer

Services: liimm commercial, industrial, educa-
tional, medical and TV motion pictures. FA-
CILITIES: Complete production equipment for
16mni films.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The SecitLg Eye, Vc.u-
geaucc. Letters, Prisons, Face To the Skji, Not
Alone, Sound, Time. 10 additional films (The
Salvation Army).

WILLIAMS AND HILL LIMITED

4 Albert Street, Toronto, Ontario
Phone: EM 2-1931

Date of Organization: 1955

Hal B. Williams, President

Richard H. Hill, Vice-Pres., Sales Mgr.

Heinz A. K. Drege, Vice-Pres., Producer

Services: TV commercials. Facilities: Pho-
tographic and art studios: "Pictafilm" unit.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: for British-American Oil,
Max Factor ( James Lovick & Co. Ltd. ) ; Bell
Telephone — Canada, Colgate-Palmolive, The
Toni Co. (Spitzer & Mills Ltd.) : Ford of Can-
ada, Swift & Co. (J. Walter Thompson Co.
Ltd. ) ; General Mills, Nestle Co. i E. W. Reyn-
olds Ltd. ) ; Canadian Kodak ( The Baker Advg.
Agcy. Ltd. ) ; Hazel Bishop ( Raymond Spector
Advg. Agcy. Ltd.) ; Kellogg Co. (Leo Burnett
Co. of Canada Ltd. ) ; Procter & Gamble i Ben-
ton & Bowles, Inc.) ; Ralston-Purina (Thomp-
son Peterson Advg. Agcy. Ltd. ) ; Remington
Rand (Cockfield, Brown & Co. Ltd.) ; Simoniz
Co. (Walsh Advg. Agcy. Ltd.); Studebaker-
Packard (Tandy Richards Advg. Agcy. Ltd.).

ONTARIO: Windsor

Ross Roy of Canada, Ltd.

Windsor, Ontario

Phone: CLearwater 6-2371

H. J. G. Jackson, Vice-President, in charge

(See complete listing under Detroit area)

QUEBEC: Montreal

Ashley and Crippen Ltd.

4897 (Jueen Mary Road, Apt. No. 7,
Montreal, Quebec

Phone: REgent .3-3723

(See complete listing under Ontario)

S. W. Caldwell Ltd.

Suite 319, 1410 Stanley St., Montreal,

Quebec
Phone: AB 9-0528

Bud DeBow, Representative

(^See complete listing under Ontario)

' T !f ANNUAL P R () II I ' C T I ( ) N K I'', \' I K W

l.^>l

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CANADIAN PRODUCERS

QUEBEC: Montreal

Crawley Films Limited

14G7 Man.sfield Street, Montreal, Quebec
Phone: AVenue 8-2264

Ala.sdair Fraser, Manager

(See complete listing under Ontario)

REAL BENOIT FILM PRODUCTIONS
(Formerly Benoit De Tonnancour Films)

2161 St. Catherine Street, West, Montreal,

Quebec
Phone: WE 3-7339

Date of Organization: 1949

j Real Benoit, Director

Services; Production of IGmm and 35mm
film.s for all purposes from script to final print.
French translations and adaptations. Facili-
ties: Sound stage 40' x 70'; 16mm and 35mm
positive and negative cutting rooms; editing
and projection rooms.

RECENT PRODUCTIO NS .A N D SPONSORS

Television Films: Collegiens Troubadours,
39 films (Lever Brothers, Hazel Bishop, Si-
moniz) ; The Lost Missile, Canadian locations;
Profile of Marius Barbeau, direction only
(National Film Board). TV Commerci.^ls;
for various clients.

EDWARD PRODUCTIONS, LTD.

5271 Western Avenue, Montreal, Quebec
Phone: HU 8-2545

Date of Organization : 1955

Branch Office: 465 West 51st Street, New
York, N. Y. Phone: JUdson 2-8181.

Ed-ward Kostiner, President, Executive

Director, Sales Manager
Irving Poslums, Vice-President, Production

Supervisor
Dave Harris, Secretary-Treasurer

Services: Producers of information motion
pictures, slidefilms. film commercials for in-
dustry, education, TV and theatre, domestic
and foreign. FACILITIES: Complete produc-
tion facilities; 35mm and 16mm cameras,
sprocket and ^4" magnetic tape recorders, 35-
mm and 16mm Moviolas, lighting equipment,
location production unit, screening and re-
cording rooms, editorial and complete art de-
partments, animation stands.

RECENT PRODUCTIONS AND SPONSORS

IMOTION Pictures: Untitled industrial docu-
mentary films for Canadian Car & Foundry;
New Brunswick Power Co.; scene shots
( Warner Bros.) . Filmed TV Programs : Chil-
dren's show (C.B.C.). TV Commercials:
for Oil Heating Assoc. ( Burns Advg. ) ; Bell
Telephone Co., T.C.A., Remington Rand, Sher-
win Williams (Cockfield Brown & Co.) ; Coro-
nation Olives (Cardon Rose Agcy.); Canada
Starch Co. (Donahue & Co.); Singer Mfg.
( Elkman Co.); Pepsodent ( Foote, Cone &
Helding) ; Super Suds (Grant .-Xdvg. ) ; Sealy
Mattress, Allans Apple Juice, Grandmere
Sweaters (James Lovick & Co. i ; Belvedere
Cigarettes, Barbour Peanut Butter, King Cole
Tea ( McCann-Erickson Agcy.); Spic & Span,
Lipton Soups (Young & Rubii-am Ltd. i and
maiiv others.

OMEGA PRODUCTIONS, INC.

1960 Dorchester St. W., Montreal 25, Que
Phone: WE 7-3525

Date of Organization: 1951

T. S. Morrisey, President

Pierre Harwood, Vice-President

Leonard M. Gibbs, Secretary-Treasurer

Richard J. Jarvis, Director of Sales

Henry A. Michaud, Director of Production

John R. Racine, Director, TV Commercials

Lome Batchelor, Director of Photography

John Burman, Chief Engineer

Lise Caron, Chief Editor

Denis Mason, Chief Cameraman

John Sawyer, Cliief Electrician

Services: Educational, industrial, sales promo-
tion, theatrical, and television motion pictures.
Facilities: 16mm and 35mm cameras, tape
and film recording equipment, projection and
editing facilities, sound shooting stage, ani-
mation department.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: What's In a Biscuit (David
Frere) ; Fabulous Fish Nets (DuPont Com-
pany of Canada). Filmed Television: Pepe
Le Cowboy (Columbia Broadcasting Corp.).
(Only references submitted.)

STUDIO 7 LIMITED

1434 Ste. Catherine West, Room 215, Mon-
treal, Quebec
Phone: University 1-2809

Date of Organization: November, 1952
Bernard Letremble, President
Jacques Giraldeau, Vice-President
Jacques Leblond, Treasurer

Services: Creative TV programs, TV series
for industry, government agencies. Facili-
ties: All facilities necessary for production of
16mm motion pictures.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Bien Voir (Optometrists
Assoc). Filmed TV Programs: En roulant
ma boule. series of 13 films, Viendra le jour.
Here and There (CBC). TV Commercials:
for H. Morentz ( MacLaren Advg. i .

QUEBEC: Quebec City

LES DOCUMENTARIES LAVOIE
(Lavoie Productions)

447 Rue Dolbeau, Quebec City, Quebec
Phone: MUrray 3-7601

Date of Organization: 1949

Hermenegilde Lavoie, Director
Therese Richard Lavoie, Secretary
Richard Lavoie, Production Manager

Services: Producers of motion pictures; in-
dustrial and educational motion pictures and
TV commercials. Facilities : Full production
facilities for all phases of motion picture
photography. Sound studio, recording, edit-
ing and animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictukes: AurilliK Douiiui ( Soeurs
Servantes du Saint Coeur de Marie) ; One
Heart and One Soul (Sisters Servants of the
Holy Heart of Mary) ; Rencontre dans I'ln-
risible, educational film, no sponsor indicated.

For the Best in Film Production
— Refer to These Review Pages in 1959!

1.52

BUSINESS SCREEN MAGAZINE

J^ CHiJ^Af C

MEXICO

•5€-

Alexander Film Co.

K;ikiei-as .-US-lJO-J. iMi'xitn. D, F.,

Mexico
Phone: 1 0-3:5-72

Mario O'llare, Rex. Vice-Piex.
( Complete listing in Colorado I

AUDIOVICENTRO

Av. Cuaiihtemin- 2:i(i. Mexico 7.

D. F., Mexico
Phone; 10-25-1:1

Cable: AUDIOVICFXTKO
Date of Incorporation : 1956
Dr. David Grajeda. Pres., Dir.
Dr. .Juan .lo.-se Giovanni, V'?Vp-

Pnx.
Marcel Gonzale.'! Camerena,

Sound Entiineer
Juan Lopez Moctezuma,

Production Chief
Erne.sto Martinez, Clif. C'rnan
Lucy E.strop, Spanisli Versions
Antonio Gutierrez, Animation

Jorge P, Valdes, Art Director
Horacio Turnliull, Foreign
Relations

Services: Translation.s and Span-
ish versions of foreign films.
Titles. Optical and magnetic sound
recording. Animation. Documen-
tary, scientific and educational
film production. Audio-Ve.x system
I slides and records). TV commer-
cials. Distribution of Spanish
language films. F.acilities: Sound
studios; Arriflex, Bolex cameras:
.Ampex ; Magnasync, RCA sound
systems; \'I-Mex titles system.

RECENT PRODUCTIONS AND SPONSORS

Motion Piciure.s: Clinical As-
pects and Sur()ical Operation of
Goiter, Spanish and Knglish ver-
sions I Ayerst Laboratories); Re-
liabilitacion En Marclia i Public
Health Service Dept.); Grindimj
Safety (LC.A. American Embas-
sy) ; Weldinu at Low Tempera-
tures CSutec); The Golden Eyg
I Instituto de Asuntos Interameri-
canos). TV COMMERCIALS: for
Tequila Providencia.

PRODUCTION IN L A T I N - A M E R I C A

CINE COMMERCIAL, S. A.

Louisiana No. 81, Mexico, D. F.
Phone: 23-88-30

R. K. TOMPKINS Y
ASOCIADOS, S. A. de C. V.

Cuauhlemoc GO, Mexico 7, D. P.,

Mexico
Phone: i:?-81-34

Date of Organization: Novem-
ber, 1952

N. Peter Bathvon, Chairman of

the Board
K. K. Tompkins, Managing

Director
Gerald Ray, Creative Director
John Page, Newsreel Director

Services: Production of live-ac-
tion and animated commercials
and documentaries. Revoicing of
TV programs and feature films
to Spanish; producer of weekly
newsreel. Facilities ; Acme and
Oxberry animation cameras ;
Mitchell camera with synchronous,
stop motion and variable speed;
Stancil-Hoffman magnetic record-
ing systems. RCA channel.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Man and Power
(U. S. State Dept.) ; Que Hay en
Su Futuro (Ford Motor Co.) ;
Living Stereo (RCA) ; Quien Fue

Primero (Mexican Government) ;
300 half-hour programs, dubbed
in Spanish (Screen Gems). TV
Commercials: for J. Walter
Thompson Co,; McCann-Erickson
Advg., Inc.; Grey Advg. Agcy, ;
Young & Rubicam, Inc.; Publici-
dad D'Arcy; Noble Advg. Co.;
Kenyon & Eckhardt, Inc.; Foote,
Cone & Belding, S.A.; Dillons
Cou-sins, S.A,; The Ethyl Corp.;

PUERTO RICO

Alexander Film Co.

Edificiii Kl Imparcial, Calle
Comercio 450, San Juan,
Puerto Rico

Phone: .3-2898

Haskel Marshal, Res. Vice-Pres.

VIGUIE FILM PRODUCTIONS

Roosevelt Ext., Hato Rey,

Puerto Rico
Phone: 6-02.35 & 6-1258

(CONTINUED ON NEXT PAGE)

special ojjjjeds

35 M. M BLACK & WHITE

35 M. M. EASTMAN COLOR

FADES ♦ DISSOLVES

V^IPES ♦ FLIPS

RIPPLE & MULTIPLE
IMAGE EFFECTS

PUSH OFFS

FORWARD & REVERSE ZOOMS

BLOW UPS & REDUCTIONS

REVERSE ACTION

MULTIPLE SPLIT SCREENS

TRAVELING MATTES

MOBILE TITLES

(Miimuiuyn C^ime^a

16 M M. B & W or COLOR

35 M.M. B & W or COLOR

MULTIPLE CEL SHOOTING

SLIDE FILMS

TRANSPARENCIES

9 FOOT ZOOM TRAVEL

STATIC ART GIVEN MOVEMENT
WITH CAMERA ANIMATION

Bi-PACK-16 or 35

Videart

INC.

343 Lexington Ave.
New York 16, N.Y.

LExington 2-7378-9

TITLES»ANIMATION

STORY BOARDS

LAYOUTS ♦ HOT PRESS TITLES

COMPLEX OR SIMPLE
TECHNICAL ANIMATION

CARTOON ANIMATION

SLIDE FILMS

MAPS AND CHARTS

PRODUCT PACKAGES
COLOR CORRECTED

TELOPS ♦ FLIP CARDS

PRICES THAT FIT YOUR BUDGET

■9TH ANNUAL PRODUCTION REVIEW

15;i

EUROPE'S LEADINO
ANIMATION STUDIO*

M(d(ui mii^atokh/^

^17 MAJOR INTERNATIONAL AWARDS
INVITE ENQUIRIES FOR

PRODUCTION IN LATIN- AMERICA

Lysbeth House, Soho Square, London W. 1
In U.S.A. Louis de Rochemont Associates
380 Madison Avenue, New York, N. Y.

A TOP DIRECTOR USES
A TOP ANIMATION STAND

Viktor Sidorov of Ansel is shown oper-
ating the new Portman Animation Stand

J. Ansel of Ansel Film Studios, New
York City, is a skilled comeromon as
well OS a fop animofion director. He's
done work for the Pepsi-Cola Com-
pany; Doyle, Dane and Bernback Ad-
vertising Agency and Smith, Kline and
French Laboratories.

When he started shopping for an ani-
mation stand he wanted the best he
could get regardless of the price. He
bought a Portman after he compared
it with other animation stands. J. Ansel
bought a Portman Animation because
lie found in one animation stand ver-
satility, accuracy and o unit reason-
ably priced.

One of the most critical tests of a
stand is balancing a nickel on the
camera carriage. It should remain up-
right even on a high speed zoom.
Before you buy a stond make the
nickel test.

Portman Animation Stands are manu-
factured under the most critical and
exacting specifications. They're made
in the plant of the Portman Instrument
Company, famous for over 23 years in
the manufacturing of optical instru-
ments ond ordnance gauges.

Write now for our new catalog describing the more than 40 accessories avail
able for special effects animation. The catalog also gives complete specifications,
information and prices.

WARREN CONRAD PORTMAN COMPANY

41 Macquesten Parkway N., Mount Vernon, New York

PUERTO RICO: CONTINUED
VIGUIE FILM PRODUCTIONS:

Date of Organization: 1950

Juan E. Viguie, Jr., President
Manuel R. Nava.s, Vice-Presi-
dent, Administration
Salvador Tio, Vice-President,
Promotion

Services: 16mm & 3.5mm black &
white and color commercial spots,
documentary films for government
and private organizations; TV and
theatre newsreels; Kinescope fa-
cilities; editing; single and double
system photography ; laboratory
services B & W; animated com-
mercials. Facilities: Two sound
studios (50' X 50' and 34' x 20' ) ;
cutting rooms; recording and pro-
jection rooms ; laboratory process-
ing and printing rooms; music
library; animation.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Home Demon-
stration (Agricultural Extension
Service); Cuban Revolution i Pep-
si-Cola and Bacardi Rum) ; Carib-
bean Baseball Series (Venezuela
Government ) .

4lf C

SOUTH AMERICA

ESTUDIOS
CINEMATOGRAFICOS ROSELLO

P. 0. Box 3116, Lima, Peru
Phone: 30.553

Date of Organization: 1952 ;

Jose Maria Rosello, Presidents
and Treasurer \

R. De Nardo, Vice-President
Luis Rosello, Production Mgr.

Services: Complete production of
films, black & white and color, 35-
mm and 16mm, travel, newsreel.
artistic productions (drama, com-
edy, musical), TV commercials,;
documentary, etc. Facilities : 16- <
mm and 35mm cameras, lighting,
sound truck, magnetic sound, etc. ,
All services.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: Tires All Pur- \
pose. Tires Traction Express, and |
8 others (B. F. Goodrich) ; series !
of 5 (General Electric); 97 ad-!
ditional films for various clients I
during 1958. i

FILM PRODUCTION IN EU

ROPE

FILM HOUSE
PRODUCTIONS LTD.

Film House, Wardour Street,

London, W. 1, England
Phone: Gerard 4226

D. T. Peers, Administrative
Director

J.L.M.P. Garrett, Production
Director

Clifford Parris, Producer

S. S. Wheeler, Sales Develop-
ment Manager

Services: Production of indus-
trial, educational, sales promo-
tional and entertainment motion
pictures dive action and or car-
toon animation). Facilities:
Film studios in Central London.
14,000 sq. ft. area, 2 stages, Mitch-
ell cameras, RCA sound equip-
ment, dubbing and recording thea-
ter, cutting rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Picturks: (;< in ration »;
Steam (International Combustion
Ltd.); Trials Riders (Smith's
Motor Accessories Ltd.) ; The
Malta Story (Maltese Govern-
ment) ; Leo Electronic Computer
(J. Lyons & Co. Ltd.); Asdic
(British Admiralty).

Note: A complete index of the
"blue chip" companies advertised
in the Review appeai-s on the final
page of this edition.

HALAS & BATCHELOR
CARTOON FILMS, LTD.

lOA Soho Square, London. W.l,

England
Phone : GERrard 7681/2/3

Date of Organization: 1941

Studios: Dean House, 2, 3 & 4
Dean Street, London W.l.
Animation Stroud, Church
Road, Caincross, Stroud.
Gloucester.

Branch Office: c o Louis de
Rochemont Associates, Inc.,
380 Madison Avenue, New
York 17, N. Y. Phone: Oxford
7-0350.

John Halas, Director
Joy Batchelor, Director
Sam Eckman, Jr., C.B.E.,
(U.S.A.), Director

Services: Staff of 80 for animated
film production for advertising
and entertainment for television
and cinema. Industrial, public re-
lations and educational films. Fa-
cilities: Studio for both celluloid
animation and 3-dimensional pup-
pet, model animation. Five ani-
mation cameras; 2 model camera
setups. Editorial and projection
equipment for 35mm and 16mm.

RECENT PRODUCTIONS AND SPONSORS

Motion Putukks: FulUnr That
Car, Paying Bay ( Shell Petroleum
Co. Ltd. ) ; All Lit Up (Gas Coun-
cil); Christmas Visitor (Halas &
Batchelor). TV Commercials: 150
films for various leading clients
and advertising agencies.

154

BUSINESS SCREEN MAGAZINE

PRODUCTION: EUROPE

KINOCRAT FILMS LIMITED

Kiiu>ira( Ili'Usc. S.") Cromwell
Roiul. l.oiuloii S\V7. KiikUuuI
Phone: FKObisher 2212

l);itt' 111' Ofjraiii/.atioii : l'.);57

AssiH'iate Coniiianies : I'lidtci-

(jrapliii- lllustratiiiii Limited;

Grosveiior Films.

Gerald ("ookson. FIBP, Manan-

ing Dinctor
Brian Gibson. FIBP. General- •-

Manaijer
Innes Watson, Salvfi K.reciitive
P.ernadette Cahn, Prixliiction

Controller

Services: Production of Uimm
technical, industrial sales, TV and
all other specialized purpose films
from script to screen, except proc-
essing. Through associate com-
panies provide still photograph.v.
film strips, sound slidefilms, etc..
complete service studio and pro-
duction facilities for industrial
units, recording, titling, anima-
tion, editing, sync, shooting, etc.
Facilitiks: Two stages; full 16-
nim editing and animation equip-
ment: script department; record-
ing studio with dubbing and
postsyncing: preview theatre;
lighting, mobile recording, all
technical equipment, including Ar-
riflex cameras; transport, perma-
nent crews. Represented in Birm-
ingham, Manchester, England;
Cape Town. Sydney. Austi'alia.

RECENT PRODUCTIONS AND SPONSORS

Motion Picturks: Poi^e <£- Move-
ment (Central Office of Informa-
tion for Ministry of Health ) :
Fuel of the Future (The Mobil
Oil Co.); Horse Power (Petters
Ltd. I ; Aetivity Sampling (British
Productivity Council) : The Xame
Oti the Dial ( Motor Accessory
Div., Smiths of England).

Marathon News

73 Delamere Road, London W,
5, England

Maurice Ford, in charge

(See complete listing under
New York City)

National Screen Service Corp.
TV & Industrial Films Div.

Soho Square, London, England

Antony Haynes

(See complete listing under
New York City)

Washington Video
Productions, Inc.

203 Regent Street. London \\\.
England

Mr. Howard Connell

( See complete listing under
Washington, D. C. )

I rONTINUED ON NEXT PAGE)

*How to select a recorder to start your
MAGNASYNC-MAGNAPHONIC SOUND SYSTEM

Sound Equipment Checklist

«/

TYPE 1

When lightweight portability is a must the 27 lb.
X-400 Type 1 is the onswer! Another reason so many
producers choose this machine is that it is genuinely
professional, and yet, surprisingly economical!

From $985.

The Type 1 is a miniaturized version of the Type 5.
Low power consumption and extreme portability has
mode this 39 lb. unit a popular selection for remote
location production by leading professional motion
picture studios.

From $1360.

The X-400 Type 15 is designed for the man who
wonts everything in one case . . . playbacic amplifier,
monitor speaker, footage counter and torque motors.
You can be proud to have this machine represent
you on any sound stoge !

From $1385.

The most popular magnetic film recorder in the
world is the Type 5( With this unit and all its oper-
ational conveniences, you are definitely in the"maior
league." The Type 5 owner always starts his pictures
with a special feeling of confidence in the realiza-
tion thot he has allowed no compromise in the
selection of equipment.

From $1570.

There is nothing on the market thai compares with
the remarkable Mark IX. This unit is in o class by
itself . . . with push-button remote controlled relay
functions, plug-in audio elements and all the
■"extras" that make for flawless recording under the
most adverse conditions.

From $2145.

■'Regardless of the model you select, you can alinnjs depend upon eqinpyyient ivith the
''Magnasync-Mognaphonic^' label . . . equipment made by the international leaders in the
design and manufacture of quality magnetic film recording systems.

ISVf

SOUND SYSTEM

Write, wire nr phone

MAGNASYNC MANUFACTURING CO., LTD.

y.yVl Satsuma Ave., North Hollywood, California • STanley 7-5493 • Cable "MAGNASYNC"

CHICAGO, Zenith Cinemo Service, irc-. LOS ANGELES, Blms t. Sowvef Cine Eauipmeni, NEW YORK, Comem EguiDmeni Co, SAN FRANCISCO. ^
Camera Co; BELGIUM, Brussels, SOB. AC, S.A. ISociele Beige D Applicolions CinemalographiquesI, BOLIVIA, lo Poz, Coso Kavlm, BRAZIL, R.„ --
Janeiro Mesbia, S A CANADA, loronlo, Ontario, Alex L. CIcjrk, Ltd.; DENMARK, Copenhagen, Kinovox Electric Corp.; ENGLAND, loncjon, W-1. Oelone
Lea Priceisei, Ltd, HONGKONG, Supreme Trading Co; INDIA, Bombay, ICine Engineers; ITALY, Rome, Reporir.lm S.R.L.; JAPAN, Tolivo, J. Osowo S Co.,
Ltd.; MEXICO CITY, D.f., Henn A. lubc; PAKISTAN, Karachi 3, Film Foctois Ltd.; SWITZERLAND, Zurich 7/53, Rene Boeniger; THAILAND, Songlot G ^i.- -
Rodio Co., Ltd.

9 T H .ANNUAL PRODUCTION REVIEW

lo.5

1st
In Canada

ISl« in Quality — 100 national and international
awards.

ISt» in Experience — 1,000 films in over 20 years.

ISl» in Facilities — two stages, own lab, animation,
completely self-contained.

ISr* in Effectiveness — Canada's largest producer of
sponsored films, with 150 excellent people.

FOR ANY PHASE OF PRODUCTION OR LAB WORK
—WRITE:

181 Eglinton Ave. E. 19 FAIRMONT AVENUE 1467 Mansfield St.

Toronto, Ontario OTTAWA, CANADA Montreal, Quebec

FILM CABINETS

PROTECTS

YOUR

FILM!

MM. 119
A practical
storage cabi-
net for the
varied film li-
brary. Holds
400,800,1200,
1600 ft. reels;
100 filmstrip
cans plus util-
ity drawer in
base. Overall
size: 30" wide,
70" high, 16"
deep.

OVER
50 MODELS

FILM RACKS

ALL SIZES-ALL TYPES
RK-250 (shown) Ideal
for Film Libraries.
Seven tiers of Separ-
ator Racks hold 250-
400 foot 16mm reels.

MANY MODELS TO
CHOOSE FROM

SEND FOR CATALOG

PRODUCTS CORPORATION

250 West S7th Street New York 19, N. Y.

FILM PRODUCTION IN EUROPE

WORLD WIDE ANIMATION,
LTD.

34, Cursitor Street, London

E.C.4, England
Phone: HOlborn 4683 4 5/6/7

Date of Organization: 1955

Hindle Edgar, Managing

Director
James Carr, Director
V. L. Price, Secretary

Services: Animated cartoon and
puppet films, film credits and
titles. Facilities: Same as World
Wide Pictures, Ltd.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Man's Hi ad
(Stiell); films for Unilever, Bo-
waters, E.F.V.A. and C.O.L

WORLD WIDE PICTURES, LTD.

34, Cur.sitor Street, London

E.C.4, England
Phone : HOlborn 4683 4 5 6 7
Date of Organization: 1942
James Carr, Managing Director,

Executire Producer
Hindle Edgar, Companij Direc-
tor, Producer
V. L. Price, Company Director,
Company Secretary

Services: 35mm and 16mm .spon-
sored public relations, documen-
tary, training and sales films for
industry and Government depart-
ments, TV programs. Facilities:
Theatre and cutting rooms at
Cursitor Street (fully equipped).
Studio and recording theatre —
Western Electric, at Clapham
S.W.4.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Antarctic
Crossing (The British Petroleum
Co. Ltd.) ; Phoenix City (Bowater
Paper Corp.) ; Report on Elec-
tricity (Central Electricity Gen-
erating Board): Your Skin (Uni-
lever) : People Like Maria (World
Health Organization); Tlie Sal-
rage Gang (Childrens Film Foun-
dation) .

WORLD WIDE TELEVISION
FILM SERVICES, LTD.

34, Cursitor Street, London.

E.C.4, England
Phone: HOlborn 4683/4/5/6/7

Date of Organization: 1957

Douglas Kentish, Managing
Director

James Carr, Director

Hindle Edgar, Director

V. L. Price, Secretanj
Services: All types of T\' and
cinema advertising films. F'acil-
ITIES: Same as World Wide Pic-
tures, Ltd.

RECENT PRODUCTIONS AND SPONSORS

.SiTsici'd \ai'i(ius i-lionts during
1958 through following agencies:
Mather & Crowther, McCann-
Erickson, Lintas, Erwin-Wasey.
Service Advertising, Crawfords.

4f CJ

F R A

CINEMA & PUBLICITE —
SOCIETE ANONYME

116, Champs-Elysees, Pari.? 8°,
France (After June, 1959:
24, av. Marceau; Phone:
BAL : 21 - 28)

Phone : ELY : 34 - 93

Date of Organization: 1939

Jacques Meynot, President

Jacques Zadok, General
Manager

Charles Peiffert, Manager

Pierre Picherit, Foreign Dept.

Guy Brun, Maurice Chatelain,
Lemoine & Boussac, Robert
Gudin, Pierre Grimblat,
Georges Lafaye, Producers

Services: Advertising films, 35-
mm Eastmancolor and b&w for '
commercial TV only (live ac-
tion— animated models and ob-
jects, cartoons). Facilities: Ex-
hibition of advertising films in
cinemas. Exclusive screening
rights in 1395 cinemas in France,
550 in North Africa, 120 in
French West Africa.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Concerto pour j
arl)res a cames (Caltex) ; Attir-
ance. Fascination (Coty); Enfin

Elle (Frigidaire Div., General I

Motors Corp.); Mourement per- \

petuel (Jaeger); Rasoir-President |

( A. E.G. ) ; De la place pour tout le \

monde (Philips). TV COMMER- I
cials: for Bromo Seltzer, Produit

pharmaceutique, Safada Shampoo '

and manv others. !

LES ANALYSES CINEMATO-
GRAPHIQUES

6 Rue Francois ler, Paris 8e,

France
Phone: BALzac 40-58 .59

Date of Organization: 1947

Georges Roze, General Manager
Jean Vincent, Sales Manager

Services & Facilities: Depart-
ment Production and Realization
— Documentaries, industrial and
sales promotions films 16mm and
35mm and filmstrips. Department
Ultra-ralenti — Studios with high
speed Kodak camera. Department
Film — Editing— Titles, effects,
synchronization, dubbing (cutting
rooms, projection rooms). Depart-
ment P^quipment — .Authorized
dealer for Hell and Howell. Edi-
tion and sale of sales-training
films.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Fill '<■/• Vp
I'liase ( Compagine Francaise
des Petroles ) ; Fire Little Ques-
tion.'! (Committee Central de la
Laipe); The Best Key (Arthur
Martin ) ; Just for Better Living

156

BUSINESS S C R R E N MAGAZINE

(General Motors - France): Thi.t
Also . . ■ Is Paris! (Simca. Air
Liquids, Bull. E.D.F., and six
other firms). Other motion pic-
tures and slidefilnis produced in
1958 for: Mobil, Air-France,
Remington Rand, etc.

LES FILMS PIERRE REMONT

:!.") nie W'ashiiiKton, Paris Si'me,

France
Phone: ELYsees 95-70

Studio: 124 rue la Boetie, Paris
Seme. Atelier Dessins Arti- "
mes: 1 rue Lord-Byron, Paris
Seme.

Date of Organization: July,
1949

Date of Incorporation: June,
1 '.>•")('>

Pierre Remont, President.

Directeiir Generale
Monsieur Dimka, Co-Producteur

Realixateur
Albert Champeaux, Co-Prodnc-

tetir Reali.iateiir
Raymond Barre, Directeur

Commercial
I Mme. A. Pinet, Sco-etaire

Generale
Raymond Kerba, Philippe Con-

droyer, Jean-Pierre Ganancia,

Pierre VVatrin, Renlisateiirs
Guy Delecluse, Chef Operateur

Services: Production of motion
pictures and commercials. Facil-
ities: Equipment for motion pic-
ture production.

RECENT PRODUCTIONS AND SPONSORS

T\' Co.MMERfl.^Ltf: for Shoircr nf
j Stars, portions only, Climax
j (Chrysler Corp.) ; Pick a Star
I (Comet, through C o m p t o n
Advg.) : Bahii Knnws Best ( Klim
Lait, Borden-Klim Milk); Le
Petit Mexicain (Acme Bread,
Amercian Stores ) ; Conte de Fees
(Prudential Assurances, The Pru-
dential Insurance Co. of Ameri-
ca); Glamour from Paris i Pond's
through J. Walter Thompson —
New York) ; Pantomime, Robot,
Maiyis ( Mido Montres through
Arco Films ) : Crest Dentifrice,
Post's Raisin Bran (Benton &
Bowles) ; Ivory Savon (Procter
& Gamble) ; Sanka Coffee (Arco
Films); Piel's Beer (Young &
Rubicam ) ; Alcoa Aluminum (Alu-
minum Company of America >.

•se-

Marathon Newsreel

117 bis Rue Ordener. Paris 18.

France
Mr. Jean Magny, in charge
(See listing in New York City)

Vavin, Inc.

(Video & Visual

Information Films)

72 Boule\ai-(l Kasiiail. Paris

XVI, France
Mme. Yvonne Oberlin, Manayer
I See listing in New York City)

BOEHNER-FILM

Loewenichstr. 1, Erlangen, Bav.
Phone: :?6-41 Savacall : OG-2.559
Fritz I'xH'hni'i'. ()ieii< r

LAUX STUDIOS KG

An dor Hauptwache 10, Frank-
furt Main
Phone: 97441-3
Dlite of Incorporation: 1947
Helmut Laux, President

Vavin, Inc.

(Video & Visual

Information Films)

9 Blumenstrasse, Buderich-
Dusseldorf, Germany

N. Z. Moreno, Vice-Pre.'<ident

and Mana(/er
(See listing in New York City)

^ a

<fcf c

SCANDINAVIA

DENMARK

MINERVA-FILM A/S

Toldbodgade 18, Copenhagen K,

Denmark
Phone: Minerva No. 1
Date of Organization : 1936
Torben Madsen, President

NORWAY

STARFILM A/S

Krusesgate 7, Oslo, Norway
Phone: 56 50 80

Date of Organization: August,
1952

Knut-Jorgen Erichsen, Manag-
ing Director

Kjell Austad, Production
Director

Hans Svendsen, Studio Manager

Mattis Mathiesen. Chief
Photograplier

Services: Production of all types
of sponsored films and slidefilnis.
Facilities: Studio with 200 KW;
35mm and 16mm cameras ; record-
ing and cutting equipment: thea-
tre.

RECENT PRODUCTIONS AND SPONSORS

MoTiiiN Pictures: Lillfhorg-Lude
(The Norwegian Unilever Asso-
ciate) ; untitled films for Shell,
The National Safety Board,
Standard Telefon og Kabelfabrik,
an I.T.T. associate; A. B. Volvo.
Slidefilms: Lillehorg-Lade (The
Norwegian Unilever Associate).
Total of 33 motion pictures and
several slidefilms for various
clients.

(CONTINUED ON NEXT PAGE)

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37-02 TWENTY SEVENTH ST.
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STillwall 6-4601

Est. 1940

Write for free brochure on film care.

9TH ANNUAL PRODUCTION REVIEW

157

TIESLER
PRODUCTIONS

Presently serving clients
for whom we have produced
at least three— or more-
successful motion pictures.

304 EAST 52nd STREET
NEW YORK 22, N. Y.
PLaza 5-7364

CRAB DOLLY

MOVIOLA

The Leading Manufacturer
of Film Editing Equipment

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FILM PRODUCTION IN SCANDINAVIA

MOVIOLA MANUFACTURING CO.

1451 N. GORDON STREET • HOLLYWOOD 28, CALIFORNIA
Phone: Hollywood 7-3178 • Cable: MOVIOLA, HOLLYWOOD

Norway: Continued

STATENS FILtVISENTRAL

Schwensensgate 6, Oslo,

Norway
Phone: 60-20-!)0

Date of Organization: 1948

Mrs. Ingeborg Lyche,
President of Board
John Mathisen, Managing Dir.

Services: Production and distri-
bution of documentary and educa-
tional films and filmstrips. Kinim
non-commercial film distribution
on a national scale. 16mm sound
recording. 16 35mm laboratory
work. Facilities: Sound record-
ing studio, laboratory.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Silrn-
sviith (Ministry of Education and
National Assoc, of Jewelers i :
The Legal Sijs<tem (Ministry of
Education and Ministry of De-
fense); Bandy Instruction (Na-
tional Assoc, of Bandy) ; Cross
Country Skiing (National Assoc,
of Skiing) ; Rehabilitation (Min-
istry of Social Aflfairs ) .

SVEKON FILM

Seiersbjerget 7. Bergen,

Norway
Phone: 14688-14680

Date of Organization: 1950

Haakon Sandberg, Oumer,

Managing Director
Sverre Sandberg, Owner,

Managi)tg Director

Services: 16mni and ;55mm docu-
mentary-educational film produc-
tion. Productions for U. S. tele-
vision. F.acilities: 16mm and
.'!."inim sound recording studio. 16-
mm single system equipment, 16-
mm and ;!5mm cameras.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : K ont a k t e n
K n y 1 1 es t Norwegian Seamens
Mission): Reklaniestender (A S
Stenden : Reklawekoks (A S Ber-
gens Kullkompani) : Reklamejohn-
sen ( Clement Johnsen AS);
(iolfskjorten ( Albert Lepsoe A S i .

SWEDEN

AB SVENSK FILMINDUSTR:

Kungsgatan ;>(!, Stcjckholm,

Sweden
Phone: 221400

Date of Organization: 1907

r. A. Dymling, Managi>u/
Director

I!. Lauritzen, Head Sjjonsored
and Documentary Dept.

C. A. Tenow, Documentary Pro-
ducer

Gosta Werner, Director

Nils Jerring, Director

Karsten Wedel, Producer-
Director

A3 SVENSK FIL!V[INDUSTRI:

Services: Production and distri-
bution of documentary, sponsored ,
advertising and educational films
Facilities: 5 studios, including
sound department. Owning and
or controlling over 100 leading
Swedish cinemas. Leading Swe-
dish distribution of education, etc.
films.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: No titles sub-
mitted. Scandinavian Airlinesi!
System; Liberian-American Min-h,
erals Co.; AB Sunlight; AB Vol-.l
vo; Royal Swedish Water Power
Board.

FORBERG — FILM AB.

Kungsgatan 27, Stockholm,

Sweden
Phone: 111655

Date of Organization: 1934

E. Forberg, Pres., Gen. Mgr. I
T. Hultgren, Executive Sec. &

Treasurer
H. Peters, Director
B. Wiman, Sound Services
K. Pill. Art Department

Services: Motion pictures in 35
and 16mm and slidefilms for in-
dustrial, sales and personnel train-
ing. Facilities: Camera and
lighting for 35 and 16mm motion
pictures; sound recording: com-
plete facilities for slidefilms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Building Ram-
sele Hydroelectric Power Works,
The Fax River (Krangede Hydro-
electric Co.); Gulsele Power
Works (Gulsele Co.) : Bergeforsen
Power Station, The Indal River —
Tlien and Noiv (Bergeforsen Co.) ;
.4 New Home ( Master-Builders
Assoc, of Stockholm) . Slidefilms:
Hot Spray Units, Cobra Motor
Drills ( Atlas Copco Co.) ; Do It
Righ t — the Volks wagen W a y
(Scania Vabis) ; Build with Ytong
(Yxhult Stone-cutting Works);
Citrus-Fruits. Imported Fruits
( Swedish Fruit and Candy As-
soc.) ; Bringing Up a Chri.'^tian
Way. To B< a Teaclier in a Sunday
Scliool (Swedish Lay-workers
Central Board t : In Wood and
Plastics ( Swedish Cellulosa Co.) ;
Tlie Bill of E.vcliange (Swedish
Commercial Bank); We in the
Perfumery Branch (Swedish Per-
fumers' Assoc). Many adapta-
tions of V. S. slidefilms.

^eo^^

halliean

MOTION PICTURES
HOLLYWOOD * CALIFORNIA

158

BUSINESS SCREEN M .-i G A Z I N E

Watches I
Byass ) .

Suspense i Gonzalez

ESTUOrOS IMORO S. A.

Los Mesi'jii. 1.") Alailr'il, Spain
Phone: ;{95-l02
Date of Orjranization: 1950
Santiago Moro, General Mgr.

MOVIERECORD, S. A.

Martires dc AKala 1. Madrid. .

Spain
Phone: 489205

Date of Organization: 1956

Jo Linten, General Manager
Pedro Portilla, President
Jose M. Guerra, Manager
John Grunfel. Sales Manager

Services: Advertising films. F.a-
ni.ITlKS: F^xhibitiim of advertis-
ing films ill the larger cinemas of
Spain.

RECENT PRODUCTIONS AND SPONSORS

.Min'iiiN ru'iiKKS: Garunlia Ti'tnl
I Omega Watches) ; Si Ticne Rue-
das lUKRA— Bendix) ; Ocho.
Oclio. Oclio ( Foamex Firestone);
En Todo El Mimdn ( Movado

AFRICA

SUDAN PUBLICITY CO., LTD.

I'lllilKitN llnlisr. Khallnlini.

Sndaii
Phone: Khartoum lUiO, 7511

Cable .Jiddres.s: Publicit.v

Date of Organization: 1950

Haniish Davidson. Mnnagitig

Director
Klialil .-Vtabani, General Mgr.
-Kabriel Tokatleian, Prod. Sup.
Kamal Abulnaga, Studio Mgr.

Services : 35mm films ( B&W ) ;
IGmm films (color); 35mm film-
lets ( B&W and color i . Sound-
track: Arabic, Knglish, French.
Greek. Facilities: Air-condi-
tioned studio, carpenter's shop,
pi-ii(liirliiill oltict'S.
RECENT PRODUCTIONS AND SPONSORS

Motion Pictures : Independence
Pag (News Feature); Good
Sjiiirts. The Welcome (Pepsi-
Cola); Happii Feet (B.A.T.A.);
Plant Protection (I.C.I.) ; Alka
Seltzer For Me! ( Miles Labora-
tories ) .

FILM PRODUCTION

AUSTRALIA

CAMBRIDGE FILM & TV
PRODUCTIONS PTY. LTD.

221 Pelham Street, Carlton, N.

3, Victoria, Australia
Phones: FJ 2204, FJ 4678
Cable: CAMFITEL. Melbourne

Date of Organization: 1949

W. V. Morgan, Chairman of

Directors
E. G. Morcom, General Manager
D. J. Bilcock, Producer-
Director
L. Heitman, Chief Cameraniau
D. Trewin. Film Editor
S. Sesin, Head Animator
G. Kischkowski, Office Manager

Services: Producers of all t.vpes
of commercial motion pictures and
slide films: theatre and television
commercials, business and indus-
trial films, television slides. F.\ciL-
ITIES: .Animation department with
35mm and 16mm Oxberry t.vpe
tables; sound stage with compre-
hensive 35mm and 16mm camera
equipment: double system record-
ing on 17 V2 sprocketed magnetic
film; preview theatre for hire with
interlock facilities for screening
of rushes, 35mm or 16mm; com-
plete still photography depart-
ment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Visqneen in the
Coolstore ( Imperial Chemical In-
dustries of Australia and New

WESTERN PACIFIC

Zealand 1 ; Key to Safetg i Aus-
tralian Papers Mf rs. Ltd. ) ; Down
to Earth (Electricity Trust of
South Australia): Babji & the
Bottle ( Farran Co. Pty. Ltd. ) ;
Tlie Repower Story. The Differ-
ence that Counts (Ford Motor Co.
of Australia Pty. Ltd.). TV Com-
mercials: for Ford Motor Co. of
Australia, Chrysler Corp., Craven
A Cigarettes, Simca and Citroen
Cars, Australian Wool Board,
Nicholas Pty. Ltd.. B. P. Austra-
lia Ltd.

CINESOUND PRODUCTIONS
PTY., LTD.

541 Darling St., Rozelle,

Sydney, New South Wales
Phone: WB 3141 (4 lines)

Date of Organization : 1931

Norman Bede Rydge, C.B.E.,
Chairman, Directors

Andrew J. Helgeson, Gen. Mgr.

Reg Burbery, Prod. Mgr.

Lloyd Shiels, Chief Cameraman

Sydney Whiteley,
Editor-in-Chief

Allyn Barnes, Chief Sound En-
gineer

Stuart Ralston, Optical Effects
& Animation

Richard Allport, Film Director

Bede Whiteman, Film Director

Walter Batty, Film Director

William Carty, Film Director

Services: Cinesound Australian
Weekly Newsreel Circulating
throughout Australasia and New

(CONTINUED ON NE.XT PAGE)

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Other Viewtalk Sound-Slide Units from $139.50 to $224.50

35-15 Queens Blvd, Long Island City N. Y.

9TH ANNUAL PRODUCTION REVIEW

15;)

Wallace A. Ross enterprises —

Public Relations Consultant to the Film Producers
Association of New York for the past 21/2 years

Announces a NEW SERVICE to the Film Industry

INTERNATIONAL RELATIONS FOR PRODUCERS OF BUSINESS.
DOCUMENTARY AND TELEVISION FILMS AND THEIR CLIENTS

Representation at the Harrogate, Venice and Edinburgh
Non-Theatrical Film Festivals and the Cannes Advertis-
ing Film Festival this year. To make sure that your film
is entered properly, In the correct category, with a
prime screening time, on-the-scene promotion activity,
early return, immediate notice of an award, and proper
follow-up exploitation. Of course, proper coordination
with CINE.

Departure date for Europe — April 1st. Representation
commissions preferred before that time, but continuing
representation Is available through our home office.

15 EAST 48TH STREET • NEW YORK 1 7, N. Y. • PLaza 1-1920

'.itliS'V. ii

• 1 * r

5f>

SOUTHWEST

i 1 11 *

4 ^1

4 '^

I// .1/.

1/ >'"

^^ I motion pictures

and
sound slide films

designed for the
I I discerningly

III * "I

Box 125

Tempe

Ari

FILM PRODUCTION: PACIFIC & FAR EAST

FILM mDUSTRIES. iNconponaTED

CINESOUND PRODS:

Zealand. T.C.N, daily TV news-
reel. Industi-ial, documentary, com-
mercial and television films in
35mm and 16mm. Camera rep-
resentatives in Melbourne, Bris-
bane, Adelaide, Perth, Hobart,
Townsville. Auckland, New Zea-
land. Facilities: Two sound
stages, full 35 & 16mm camera
and lighting equipment; (35mm
and 16mm ) power generating
plant.s. 16mm & IT^^mm magnetic
recorders and mixing heads. ( 8-
channel re-recording). Two optical
film recorders. Three theatrettes,
Oxberry animation equipment;
editing. dubliinK. .script writing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Sunshine
State (Queensland Government);
Portrait of Austi-alia (Caltex Oil,
Aust. Pty. Ltd.) ; Brisbane, City
in the Sun (Brisbane City Coun-
cil') ; Clyde Industries of Aus-
tralia ( Clyde Industries ) ; St.
Mary's (Department of the In-
terior) : Not for Profit Alone, Mo-
bilgas Rally, '58 (Vacuum Oil);
Flight into Yesterday (Quantas
Empire Airways) ; The Rheem
Story (Rheem Australia); The
Kelvinator Story (Kelvinator Aus-
tralia) ; Herd Improvement (Dept.
of Interior) ; A Man, A Nation,
and an Industry (Lysaghts) ;
Water Wizards (Jantzen).

PERIER PRODUCTIONS
PTY., LTD. (ssf, etc.)

PERIER FILMS PTY., LTD.

24 .Jamison St., Sydney, New

South Wales
Phone: BU 6527; BU 4049

Date of Organization: 1947

Reg Perier, Manaf/ing Director
Stan Murdoch. Production Mgr.
Mildred Flynn, Business Mgr.
Helen Hughes, Color Transpar-
encies
John Bowen, Film Director

Services: Specializing in 16mm
documentary, educational and in-
dustrial film production; 35mm
color stripfilm production; 35mm
color transparency library. Aus-
tralian, New Zealand and Pacific
Islands coverage; commercial and
industrial photographers. Facili-
ties: Own studio, cutting facili-
ties, 16mm Cine Kodak Special,
200 ft. magazines, camera blimp,
motor drive, time lapse equipment,
16mm synchronous magnetic film
recorder, 35mm Exactas, full
range 5x4 equipment.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Safety at llie
Pole Top, Protection Against
Flectrical Shock, Rescue and Re-
suscitation (Electrical Authority
of N.S.W. ); The Elf with Green
Fingers (Gordon Edgell & Sons

Ltd.) ; Drums of Lanka (Quantas
Empii-e Airways Ltd.). Slide-
FlLMS: Safety at the Pole Top,
Protection Against Electrical
Shock, Rescue and Resuscitation
( Electricity Authority of N.S.W. ).

JAPAN

INTERNATIONAL MOTION
PICTURE COMPANY, INC.

Katakura Hldg., Kyiibashi,

Tokyo, Japan
Phone": 28-5778 9 ■

Cable Address: lANMUTSU,

Tokyo
Date of Organization: 1952
Ian Mutsu, President
Shokichi Mogami, Director :

Yasumasa Sakoda, Director

Services: Producers of industrial
and business films. TV commer-
cials and newsreels. 16mm and
35mm production. Facilities:
Full time camera, sound and office
staff. Own sound recording and
editing facilities.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Miyata Bicy-
cles (Miyata Bicycle Co.); The
Tungka Visits Japan, The Yama-
das at Work (Japanese Foreign
Office); Expanding Market
(Standard- Vacuum Oil Co.).

MALAYA

CATHAY FILM SERVICES LTD.

Cathay Building, Singapore 9,

Malaya
Phone: 22856

Date of Organization: 1957

Loke Wan Tho, Chairman of

Directors
Tom Hudge, Managing Director

and Producer
Noni Wright, Director, Writer

Services: Production of adver-
tising, public relations, documen-
tary and news and training films.
Location shooting anywhere in
East. 35mm and 16mm black &
white and color. F.a.cilities: Full
modern studio. Two large sound
stages: Mitchells, Arriflex, Bell
& Howell Eyemos; Westrex
sound; Mole-Richardson lighting;
generators, etc.

RECENT PRODUCTIONS AND SPONSORS

MoTiD.N Pictures; S(ir Brunei
Miisqiie ( Brunei Government) ;
Tiger Shoot ( Mayaya Breweries) ;
75th Anniversary ( Fraser & Co.) ;
City Council ( Singapore City
Council) ; Asia Today, series of 8
(British Government); Newsfilm
( Independent Television, Lon-
don ) . Advertising Films: 1958
Economy Run ( Standard-Vacuum
Oil Co.) ; White Horse Whisky
(White Horse) ; Cornflour (Brown
& Pobson ) ; Dom ( Dom ) ; Kero-
sine. Balling Oil (Shell Oil Co.).

160

BUSINESS SCREEN MAGAZINE

ALPHABETICAL INDEX TO PRODUCERS OF FILMED COMMERCIALS

Producers

Academy-McLarty Prodiutimis. Inc.

Alexander P'ilm Company

Amlorsoii. .lack, rroiiuctions

All-Sc(ipe I'ictiues. Inc

American Film Producers

Animalic Troductions Md

.Xniniatioii, Inc

Alias Film Corporal ion

.\udio I'roduclions. Inc ^ . ...

Page No.

. II.')

. 13!)

. 1G.5

. 143

. 101

. 102

. 16G

. 127

. 102

Bandelier Films -:^165

Barbrc. Thos. .1.. PrcMluctiims 130

Bay Stale Film Productions, Inc 100

Cahill. Charles, and .Vssociates 143

Calvin Company, The 136

Canyon Films of Arizona 137

Caravel Films, Inc 1"3

Carter and Calantin of Georgia. Inc. . . . 110

Cate & Mc(;ione 143

Chicago Film Studios 128

Cine'Pic Hawaii 148

Colhurn. .lohn, .\ssociates, Inc 128

Colmcs-NNerrenrath Productions, Inc. . . . 128

Condor Films, Inc 136

Countryman. Thomas, Film Productions 134

Deitch, Gene, Associates, Inc 162

Dekko Film Productions, Inc 100

Dephoure Studios. Inc 100

Douglas Productions 128

Dunn, Cal, Studios 128

Elektra Film Productions. Inc 162

Empire Photosound Incorporated 135

Fairbanks, .lerry. Productions of

California, Inc 144

Film Arts Productions. Inc 137

Filmcraft Productions 166

Filmways. inc 162

Fine Arts Productions 166

Fiore Films 117

Florez, Incorporated 122

Fotovox, Inc 122

Galbreath Pictures. Inc 122

G & G Film Corporation 134

GifFord Animation, Inc 162

Glas, Sherman, Productions 166

Graphic Pictures, Inc 129

Handy, Jam, Organization, Inc., The .... 123

Hankinson Studio, Inc 162

Hearst Metrotone News. Inc 162

Holland-Wegman Productions 115

Hunn. Fritz & Henkin Productions, Inc. 162

Ideas Illustrated, Inc 138

International Sound Films. Inc 119

.Jackson. Riley, Productions 166

Jamieson Film Company 138

Jones, Dallas, Productions, Inc 129

Kennedy Productions. Inc 129

Klaeger Film Productions, Inc 107

K & S Films. Inc 126

La Brea Productions, Inc 145

Lawrence, Robert. Productions, Inc 162

Lawrence-Schnitzer Productions, Inc. . . 166

Lewis & Martin Films, Inc 130

Marathon TV Newsreel, Inc 107

McHugh, Fenton, Productions, Inc 130

MGM-TV, Division of Loew's, Inc 164

Producers Page No.

Milncr-Fenwick, Inc 116

.Motion Picture Service Company 165

■MPO Productions, Inc. (MPO-TV) lOS

.Murpli>. Owen. Productions, Inc 108

National Screen Service Corp 109

New World Productions 166

Niles. Fred .A.. Productions, In<' 130

On Film. Inc 117

Paragon Pictures. Inc 1.30

Pathescope Productions 109

Pelican Films, Inc 109

Pinncy. Koy, Productions, Inc 161

Pintoff Productions. Inc 164

Playhouse Pictures 166

Premier P^ilm and Recording Corp 137

Producers Film Studios 132

Promotional Films. Inc 135

Quartet Films. Inc 166

Kay, Keid H., Film Industries, Inc 135

Regan Film Productions, Inc 124

Rippey, Henderson, lUicknum & Company 140

Kockett, Frederick K., Company 147

Rusten Film Associates 135

Ryan, George, Films, Inc 135

Sarra, Inc HI, 132

Scope, Inc 164

Signal Productions, Inc 167

Smith, Fletcher, Studios, Inc Ill

Soundac Productions, Inc 164

Sound Masters. Inc Ill

Southwest Film Industries, Inc 137

Spotlite News. Inc 167

Steffner. Wayne. Inc 167

Stockdale & Company 165

Storyboard. Inc 164

Streech, Wilbur, Productions, Inc 164

Sturgis-Grant Productions, Inc 112

Sturm, Bill. Studios, Inc 164

Sutherland, John. Productions, Inc 147

Telecine Film Studios, Inc 133

Telefilm, Inc 167

Telepix Corporation 147

Television Graphics 105

Telic, Inc 112

Terrytoons (Division of CBS Television

Film Sales, Inc. ) 164

Transfilm, Incorporated 112

TV Cartoon Productions 165

TV Spots, Inc 167

United Film & Recording Studios, Inc. 133

United States Productions, Inc 113

UPA Pictures, Inc 167

Van Praag Productions 113

Video Films 124

Videocraft Productions 114

Wade, Roger, Productions, Inc 114

Warner Bros. Television, Commercial &

Industrial Films. Inc 147

Western Cine Productions 140

Wetzel, Ross, Studios, Inc 164

Wilding TV 133

Willard Pictures, Inc 114

Williams & Meyer Company 164

Wolff, RaphaelG.. Studios, Inc 148

Woniisel, Carlisle & Dunphy, Inc 114

Wvlde Studios, Inc 115

A 9TH PRODUCTION
REVIEW SUPPLEMENT

An Index
and Guide

to
Producers

Television

Commercials

(See Cross-Index at Left for
Producers on Pages 99-148)

OTH ANNUAL PRODUCTION REVIEW

161

METROPOLITAN NEW YORK

GENE DEITCH ASSOCIATES, INC.

43 West 61st Street. New York 23. N. Y.
Phone: Circle 7-1970

Gene Deitch, President
Ken Drake, Production Manager
Al Kouzel, Head of Creative Dept.
George Dryfoos, Director of Sales

Services: Animation pictures, slidefilms, film
commercials for industry, agriculture, govern-
ment, education, TV and theater; domestic
and foreign. Creative storyboard. Facilities:
Complete production including editing.

RECENT PRODUCTIONS AND AGENCIES

Motion Pictures: K it i mac Dam (United Na-
tions). TV Commercials: for Parliament
(Benton & Bowles); Baker's Instant Cocoa
(Foote, Cone & Belding) ; Fifth Avenue Candv
Bar (J. M. Mathes ) ; Folger's Coffee (Cun-
ningham & Walsh, Inc.).

(J. Walter Thompson Co.); Soilax (J. M.
Mathes ) ; Piel's Beer (Young & Rubicam ) ;
Anderson Soup, Nescafe ( Bryan Houston ) ;
Johnson's Pledge ( Benton & Bowles ) ; Scotch
Tape, 3M Co. (B.B.D.&O. i; Coca-Cola ( Mc-
Cann-Erickson).

HFH PRODUCTIONS: CONT'D.

Chips, Kinso, Jet Dog Food, Revere Sugai
Hires Root Beer.

ELEKTRA FILM PRODUCTIONS, INC.

X'. West Kith Street, New York 36, N. Y.
Phone: JUdson 2-3606

Date of Organization: 19.56

Abe Liss, President

Samuel Magdoff, Secretarij-TrraKnrer
Services: Animation and live action films for
TV and theatre; industrial and educational
films. Facilities: Animation production
equipment including editing and cameras.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: for California Oil Co.;
Buick Motor Co.; Ford Motor Co.; Esso Co.;
American Telephone & Telegraph; E. I. dii
Pont de Nemours & Co., Inc.

FILMWAYS, INC.

18 East .'lOth Street, New York, N. Y.
Phone: F'Laza 1-2500

Date of Organization: 1952
Martin Ransohoff", President
Lee Goodman, Executive Vice-President,

in charge of Production
Nick Webster, Vice-President, Creative
Mickey Dubin, Vice-President, in cliaroe of

Sales
Richard B. Sage, Serretari/

Services: Complete production of :3.5mm and
16mm color and black and white motion pic-
tures, slidefilms, filmstrips, telops of all kinds.
Facilities : Two complete studios in New York
City, one in Hollywood, and worldwide location
facilities.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for Ford Motor Co., Ea.st-
man Kodak Co. (J. Walter Thompson Co.);
Colgate-Palmolive Co., Brown & Williamson
Co. (Ted Bates & Co.) ; Olin-Mathieson Chem-
ical Co. (D'Arcy Advg. ) .

GIFFORD ANIMATION, INC.

165 West 46th Street, New York. N. Y
Phone: JUdson 2-1.591

Date of Organization: 1958

Lewis L. B. GifFoi-d, Jr., President
Paul Kim, Vice-President

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for Isodine (Reach Mc-
Clinton ) ; Tip-Top Bread, Ward Baking Co.,
Scott Paper Co., Fleischman's Yeast, Alu-
minium Ltd., Lux Liquid Detergent, Colban

HANKINSON STUDIO, INC.

15 West 46th Street, New York. N. Y.
Phone: JUdson 6-0133

Frederick L. Hankinson, President
Walter Klas, in cliarge of Production

Facilities: Art department, animation and
still photography; animation, editing, dark-
room.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for American Cyanamid
Co., Mosler Safe Co., Texaco Gasoline, Chase-
Manhattan Bank. Croft Beer, Wheatena Ce-
real ( Cunningham & Walsh, Inc. ) ; Conoco
Gasoline-Continental, Gaines Dog Food, Schick
Power-shave Razors, Pepto-Bismol - Norwich
Co. (Benton & Bowles, Inc.); Flit - Esso
Standard Oil, Pertussin (McCann-Erickson,
Inc. ) ; Scripto Pens and Pencils ( Donahue &
Coe, Inc.); Wizard, Boyle-Midway (Geyer
Advg., Inc. ) ; Nabisco Jrs. ( Kenyon & Eck-
hardt. Inc. ) ; Hasbro Toy.s— Hassenfield Bros.
(Gray Advg., Inc. ).

HEARST METROTONE NEWS, INC.

450 West 56th Street, New York 19. N. Y.
Phone: PLaza 7-4120

Date of Organization: September, 1934
Services: News of the Day, theatrical news-
reel; Telenews TV Daily, Weekly Digest,
Weekly Sports Reel syndicated to stations here
and abroad; Screen News Digest, monthly
school release; news and documentary.

RECENT PRODUCTIONS AND SPONSORS

Filmed TV Programs: Farm Newsreel
(American Cyanamid Corp.); 1958 Neivs Re-
view (Pan-American World Airways) ; Screen
News Digest (Sun Papers of Baltimore and
others); Telenews Daily TV News, Teleneirs
Weekly Digest, Teleneivs Weekly Sports Reel.

HUNN, FRITZ & HENKIN PRODUCTIONS,
INC.

38 West 48th Street, New York 36, N. Y.
Phone: JUdson 2-5055

Date of Incorporation: March, 1958

Howard H. Henkin, Pres., Director of

Live Action
Ronald Fritz, Vice-Pres., Creative Director
Daniel Hunn. Vice-Pres.. Animation

Director
Larry Puck, E.recutive Producer

Services: Animation and live action commer-
cials, industrials and features for TA' and
industry; creative staff for storyboards, script,
recording, jingles (music and lyrics). Fa-
cilities: Animation and live action equip-
ment for 35mm and 16mni.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tlie Kndless Search
(Standard Oil Co. of New Jersey). TV Com-
mercials: for Nabisco, Avi"s-Rent-A-Car,
(iiliette International, Helena Rubinstein, Co-
lumbia Records, Sterling Drugs, Barton's
Candy, Nestle's, Hometown Bread, Manhattan
Shirt, B. T. Babbitt. Advertising Council.
Fletcher's Castoria, Air Gene, Wise Potato

ROBERT LAWRENCE PRODUCTIONS, INC

418 West 54th Street, New York 19, N.Y.
Phone: JUdson 2-5242
Teletype: NY 1-1554

Date of Organization: 1952 I

Branch Office: 230 North Michigan Ave
Chicago 1, 111. Phone: FRanklin 2-643]'
Teletype: CG-1949. Len Levy, Executiv
Producer.

Afliliate: Grantray-Lawrence Animation
Inc., 716 North La Brea, Hollywood 28
Calif. Phone: WEbster 6-8158, Teletype
LA-1463. Ray Patterson, President; Rob
ert L. Lawrence, Vice-President; Gran
Simmons, Secretary & Treasurer.
Robert Lawrence Animation, Inc.
418 West 54th St., New York 19, N. Y.
Phone: JUdson 2-5242
Teletype: NY 1-1554
Peter Cooper, Vice-President

Lawrence-Schnitzer Productions, Inc.

1040 N. Las Lalmas, Hollywood 38, Calif

Phone: HOIlywood 2-6358

Teletype: LA 163

Gerald Schnitzer, Exec. Vice-President

Loucks & Norling Studios, Inc.
418 W. 54th St., New York 19, N.Y.
Phone: Circle 7-2366
Howard Lawrence, Vice-President

Foreign Office: Robert Lawrence Produc-
tions (Canada) Ltd., 32 Front Street
West; Toronto 1, Ontario, Canada. Phone:
EMpire 4-1448. John T. Ross, Vice-Presi-
dent & General Manager.

Robert L. Lawrence, President

Louis Mucciolo, Vice-President, in cliarge

of Studio Operations
Henry Traiman, Vice-President, in charge

of Editorial Operations
Philip Kornblum, Treasurer
Martin L. Low, Vice-President. Sales
John Gilmour, Staff Director
Gilbert Williams, Staff Director
Doris Reichbart, Production Supervisor !
Jerry Maticka, Production Supervisor
Rae Walsh, Production Supervisor
Sidney Kalcheim, Production Supervisor ;
Roy Townshend, .Assistant Studio Mgr.
Sal Scoppa, Assistant Director \

Audrey Sammons, Casting Director

Services : Produce industrial and sales promo- ;
tion films, TV programs, TV commercials, j
Facilities: Two air-conditioned sound stages,'
editing rooms, screening room, carpenter shop, '
production offices. Toronto production facil- '
ities are complete, including 60' x 125' stu- '
di.,.

RECENT PRODUCTIONS AND AGENCIES'

TV Commercials: for Alcoa ( Ketchum. Mac-
Leod & Grove) ; Canada Dry (J. M. Mathes) ; '
Carter's Little Liver Pills (Ted Bates);;
Dutch Boy Paints ( Marschalk & Pratt);
Gerbei-'s Baby Foods. Halo, Royal Crown Cola ,
(D'Arcy); Lestoil (Jackson Associates);
Monarch Cars (Cockfield, Brown and Co.);
National Guard (VanSant, Dugdale); Pall
Mall (Sullivan, Stauff'er, Colwell & Bayles) ;
Post Cereals (Benton & Bowles); Prudential
Life Insurance Co. (Reach, McClinton) ; Reyn-
olds Aluminum (Clinton E. Frank); Spic 'n
Span, Blue Mist i Young & Rub'cam i ; etc.

162

BUSINESS SCREEN M A (; .A. Z I N E

INSTANT

*M7/7/i our twiv VIDEO TAPE facilities

AH new, spacious studios, with Ampex Video Tape Recorders, Image Orthocon TV Cameras, experienced crew,
complete switching facilities and remote truck with microwave equipment. Watch for opening date.

and ALMOST INSTANT service on . . .

SLIDE FILMS: We arc the ONLY studio ANYWHERE with 24 hour
service on color slide films or individual color slides. We handle all writing
and production, either B/W or Color.

SOUND: Again, complete services and facilities, ' , inch magnetic tape,
Ampex and Magnacord equipment, high speed dubbing at lowest rate,
complete handling (packaging, mailing), 16 and 35 MM magnetic sound

RECENT PRODUCTIONS . . .

We have been privileged to serve International Telephone and Telegraph
Corporation, (Kellogg Switchboard and Supply Co.) with a 27 minute
color training film on the ICBM Project; Cities Service Oil Co, — "Know
Your Tire," a 22 minute B/W dealer training film; a 26 minute, color film
for L^nion Carbon and Carbide Corp. — "Production and Profits on the

tracks, complete 16 and 35 MM optical recording and transfer.

ART; A complete, experienced Art Department is available to prepare
\our layouts, comprehensive and sloryboards, also copy and typesetting.

DISPLAYS: Complete display services. We specialize in original designs
...All types and sizes.

Farm". ..also, dubbed in French dC German for overseas use: a 15 minute
color film for International Minerals and Chemical Corp., to introduce a
new fertilizer to tlie national dealers. We're busy too with TV commer-
cials, including PROM, (Tatham-Laird) , SUAVE, ENDEN, STAG
BEER, CORONA CIGARS, DUTCH CLEANSER, (Edward H. Weiss).

2946 LOS VELEZ BOULEVARD

HOLLYWOOD, CALIFORNIA

NOrmandy 3-8209

33
RAnd.

9TH AXXUAL PRODUCTION REVIEW

IG-*^

METROPOLITAN NEW YORK:

MGM-TV, Division of Loew's, Inc.

1540 Broadway, New York, New York
Phone: JUdson 2-2000

Phil Frank; Jack Bower

ROY PINNEY PRODUCTIONS, INC.

149 East 69th Street, New York 31, N.Y.
Phone: TRafalgar 9-2224

Date of Organization: 1946

Roy Pinney, Preaidcnt

Doris Pinney, Treasurer

Walter Kienzle, Production Manager

Janet White, Sales Representative

William Ward Beecher, Art Director

Services: Documentary, nature and travel
films, sales training and product promotion.
Facilitiks: Three story building with 25' x
80' studio; IGmm & ;55mm cameras, magnetic
recorder, projection, dressing, cutting rooms;
production offices, etc. Lab for b&w & color
processing of stills.

RECENT PRODUCTIONS AND SPONSORS

FiLMKD TV Programs: Today, weekly 6-10
minute film reports (NBC); ircj?-;rf of Iran
Sanderson, multisponsored series of half-hour
films, 7 completed, 6 in production.

PINTOFF PRODUCTIONS, INC.

64 East 55th Street, New York. N.Y.
Phone: ELdorado 5-1431

Date of Organization: December, 1957

Ernest Pintoff, President
Henry E. Knaup, Client Contact
Leota D. Payne, Business Manager
Arnold Stone, Production Manager

Facilities: Complete animation facilities for
production of animated and live action motion
pictures, slidefilms, filmstrips for TV commer-
cials, industrial and public relations use.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: for Emily Tip Top (Ward
Baking Co.) ; Norelco Shavers (North Ameri-
can Phillips Co.) ; Beer (Gunther Brewing
Co.; ; Ferris Meat Products (Stahl-Meyer,
Inc.) ; Botany "500" Suits (H. Daroff & Sons,
Inc.).

STORYBOARD, INC.

10 West 74th Street, New York, N. Y.
Phone: TRafalgar ;{-7207

John Hubley, President

Services: Animation short films and TV com-
mercials.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for Maypo Cereal (Bryan
Houston, Inc.) ; Faygo Beverages ( W. B.
Doner & Co.) ; Alcoa (Fuller Smith & Ross).

WILBUR STREECH PRODUCTIONS, INC.

l;{5 West 52nd Street, New York 19, N.Y.
Phone: JUdson 2-3816

Date of Organization: 1951

Wilbur J. Streech, President
John Hazard, Associate Producer
Paul Freeman, Art Director

Facilities: Sound stage 30' x 40'; Magna-
sync tape sound equipment; two editing rooms.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: fcir Sinclair Refining Co.
(Geyer, Morey, Madden & Ballard, Inc.) ; Gen-
eral Foods (Rakko, Ltd.) ; Martini & Rossi,
New York Telephone Yellow Pages (Spitzer
& Mills, Ltd. I ; Muscular Dystrophy Assoc.
I Film House); A. B.C. promotional trailers
(direct).

BILL STURM STUDIOS, INC.

49 West 45th St., New York .^(i, N. Y.
Phone: JUdson 6-1650

Date of Incorporation : 1950

William A. Sturm, President, Tech. Dir.
Robert J. Hassard, Chairman of the Board
Albert D. Hecht, Treas., Cust. Relations
Orestes Caipini, Secretary, Creative Head
Don McCormick. Studio Manager
Kenneth Walker, Animation Director
Walter Bergman, Editor
S. J. Horton, Manager, Print Dept.

Services: Film production, including live ac-
tion, animation, stop motion, animated stop-
motion puppets. Facilities: Live action
studio; animation stands; stop motion puppet
stage; editing dept.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for First National City
Bank, Wildroot, U. S. Steel. Pittsburgh Plate
Glass (B.B.D.&O.); Vitalis, Borden's ( D.C.S.
&S.) ; Nabisco, Blatz Beer (Kenyon & Eck-
hardt) ; Speidel (Norman, Craig & Kummel) ;
Texaco (Ronalds Advg.) ; RCA, Beneficial
Finance (Al Paul Lefton) ; Arnold Bakers
(Charles W. Hoyt) ; Victor Coffee (James
Thomas Chirurg) ; Kasco Dog Food (Donahue
& Coe) ; Lipton Tea (Young & Rubicam) etc.

TERRYTOONS
(Division of CBS Television Film Sales, Inc.)

38 Centre Avenue, New Rochelle, N.Y.
Phone: NE 2-3466

Date of Organization: 1929

Branch Office: 501 Madison Avenue, New
York, N.Y. Phone: PLaza 1-2345. John
J. Heffernan.

William M. Weiss, Vice-President & General

Manager
Frank Schudde, Production Manager

Services; Production of film commercials, in-
dustrials, theatrical cartoons, TV program
cartoons, etc.; all necessary equipment for
35mm, complete magnetic recording.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: for Narragansett Beer,
Bert & Harry ( Piels Beer); Mighty Mouse
(Colgate); Tootsie Roll—Farmer Al Falfa
( Sweets Co. of America ) ; General Mills Cocoa
Puffs (General Mills).

FLOR I DA

See Listing Pages 99 thru 152

for Other TV Film Producers

■j!!r Combined with this Special Supple-
ment of producing companies in the tele-
vision commercial field are the general
listings of other well-established leaders
in New England, Metropolitan New York,
Detroit, Chicago and on the West Coast
as well as in other key cities throughout
the country. Check their detailed listing
data .'ind references. ^

SOUNDAC PRODUCTIONS, INC.

2133 N.W. 11th Avenue. Miami -.M. Floric
Phone: FR 4-2655

Date of Organization: 1951

Robert D. Buchanan, President, Gen. Mg
Jack Schleh. Jr., Production Manager
Robert G. Biddlecom, Technical Director
Francis J. Noack, Art Director

Services: 16mm motion pictures for business,
industry, television. Complete sound recorc
ing. Syndicated programs and features fo
television, (^omplete animation service. F^
CILITIES: 16mm motion picture and sound re
cording equipment; sound stage; editing facii
ities ; complete animation facilities; two ani

mation cameras.

)

RECENT PRODUCTIONS AND SPONSOR!

Filmed TV Programs: Operation Black Duci
(Homestead Air Force Base); Satellite o.,
Death, Danger Below, The Magnetic MoorA
The Martian Mine (Richard H. Ullman, Inc.)i

SCOPE, INC.

146 Almeria Avenue, Coral Gables, Florid.,
Phone: Highland 4-7202

Robert L. Ferine, President

Michael Brown, Vice-President

Lilian Carpenter, Dir. of Advertising i

Facilities: 50' x 60' studio, all remote equip-
ment for 16mm and 35mm film production of
TV commercials, industrial and religious mo-;
tion pictures, slidefilms.

RECENT PRODUCTIONS AND AGENCIEs'

TV Commercials: for Copeland Sausagei
(Newman Lynde, Inc.); Hair Control (W. S.^
Peterson, Inc. ) ; Sea View Industries ( Direct) ;|
Regal Beer ( Tally Embry, Inc. ) ; Delta Air!
Lines (Burke Dowling Adams); Texaco — ,
South America, Corona Cervessa — South'
America ( Young & Rubicam ) .

METROPOLITAN CHICAGO

(For other recogniied specialists in
television production see pages 127-132)

ROSS WETZEL STUDIOS INC.

(formerly Cartoonists, Inc.)

615 N. Wabash Avenue, Chicago. 111.
Phone: SUperior 7-2755

Date of Organization: 1948

Ross Wetzel, President
Roger Sloan, Vice-President, Sales
Wm. Langdon, Vice-President, Prod.
Robert Shipley. Optical Service

Facilities: 35 x 40 studio; three animation
stands, 35 or 16; three Moviolas; editing and
projection rooms; 35-16 Oxberry Special
Effects Printer. Optical and animation serv-
ices for producers.

WILLIAMS & MEYER CO.

630 South Wabash Ave., Chicago 5, 111.
Phone: W Abash 2-3800 '

Date of Organization: 19:!0

William S. Meyer, President
A. E. Allen, Vice-President, Production
Supervisor

Facilities: Studio eciuipment, copy and art
services, color and b&w laboratories for pro-
duction of TV commercials, color corrections,
storvboards, etc.

164

BUSINESS SCREEN MAGAZINE

NEBRASKA

JACK ANDERSON PRODUCTIONS

5642 Burdette Street, Omaha. Nebraska
Phone: GLendale 6982

Date of Ortranization: 1958

I Jack Anderson, Otvner

James Keith, Production Supervisor

Facilitiks: Kimm Auricon Pro-600 camera,
single or double system sound e(iiiipniont :
Bolex Reflex cameras; Magnacord records with
Rangertone sync; other recording equipment
for TV", motion pictures and i-adio; animation
'equipment, editing, small studio; creative, art.
scripting, direction, photography services!

RECENT PRODUCTIONS AND SPONSORS

TV CoMMKRClALS: for ("udahy Packing (^i..

.Alamito Dairy. David Harum Feeds. Kitty
I Clover Potato Chips. KFAB Radio. Graham-
: Buick, Rogers Realty Co.. Old-Home Bread,
I Orchard-Wilhelm and others.

UTAH

STOCKDALE & COMPANY

729 West Gth South. Salt Lake City. Utah
Phone: EL 5-5511

Date of Organization: 1937

C. L. Stockdale, Presideiit & Sales Manager
Calvin Briggs. Vice-President

Facilities: Own laboratory, Photo Tech Lab-
oratory. Full facilities for 16mm production
of TV commercials; kinescopes, industrial mo-
tion pictures.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for Morning Milk, Clover
Club Products. Sweet Candy Co.. Prudential
Federal Savings, Walker Bank ( Harris &
Montague, Inc., Advg.) ; Fisher Beer - Lucky
Lager, Sego Milk Products, Utoco. Petty Ford.
First Security Bank (Gillham Advg. Agcy.);
Pfaff Sewing Machines. Interstate Brick Co.
(Francom Advg. Agcy. i ; Pyke Manufacturers.
Grand Central 'Gardiner Advg. Agcy.); Nu-
Way Builders (Direct! ; Bennett Ford (W. A.
.Adamson & Associates i .

NEW MEXICO
BANDELIER FILMS

1837 Lomas Blvd., N.E., Albuquerque.

Xew Mexico
Phone: CHapel 3-5848

EVER

in all our years in business
have we failed to keep a
delivery date promise!
Our clients like that assur-
ance ... so will you !

KNIGHT STUDIO

159 East Chicago Avenue, Chicago II, Illinois

Date of Organization : 1945

Robert Stevens, Owner

Doyle Courington, Production Manager

Daniel Bessie, Animation Director

Facilities: 3600 .sq. ft. studio floor space;
sound stage, recording, editing equipment;
six-man art department; specializing in ani-
mated TV commercials, motion pictures, slide-
films; IGmm bitw and color; animation stand.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for Success Wax (Torobin,
Ltd.); Gamhrinus Beer ( Byer & Bowman);
Diamond Match Co., Trans America ( Lennen
& Newell I ; Mayflower Van Lines (Virgil A.
Warren Advg. i .

SAN FRANCISCO

MOTION PICTURE SERVICE COMPANY

I-!.") Hyde Street, San Francisco 2, Calif.
Phone: ORdway 3-9162

Date of Organization: 1935

Gerald L. Karski, President, Gen. Manager
Harold A. Zell, Vice-Pres. in Chge. of Prod.
Boris Skopin, Mgr. Title & Trailer De.pt.
Gerald Patterson, Mgr. Laboratory Dept.

Services: Industrial, commercial and public
relations films: special announcement and ad-
vertising trailers for theatres, business. TV
films, spot commercials. FACILITIES: Maurer
& Cine Special 16mm cameras; 3 studio 35mm
cameras; 2 title 35mm cameras; 16mm & 35-
mm laboratory (developing, printing and re-
duction), art dept.; magnetic & optical re-
cording; dubbing equipment; sound stage;
editing equipment; title & animation equip-
ment; script-to-release print service; screen-
ing room equipped for CinemaScope, 35mm
and 16mm projection.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for California Wine Ad-
visory Board; Roman Meal Bread (Roy S.
Durstine. Inc.) ; Standard Oil Co. of California
I B.B.D.&O. ) ; Central Calif. Poultry Producers
— Nu-Laid Eggs ( Botsford, Constantine &
Gardner); Granny Goose Potato Chips (Har-
ris, Harlan & Wood).

TV CARTOON PRODUCTIONS

222 Kearny Street, San Francisco, Calif.
Phone: YUkon 6-6075

Date of Organization : 1950

Robert L. Hovorka, President
Robert J. Mills, E.recufive Producer
Art Morgan, Sales Manager
Richard Muller, Production Manager

Facilities: 4000 sq. ft. studio and office space.
16mm and 35mm animation cameras, editing,
projection equipment, art and animation for
production of industrial animation motion pic-
tures, slidefilms. TV commercials. Still cam-
eras and darkroom.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tin March <<i Progress
( Chicago Stockyards & Transit Co. ) ; The
Liring Waters (East Bay Municipal Utilities
District). TV Commercials: for Standard Oil
Co. of California ( B.B.D.&O. ) ; Shell Oil Co.
(Pacific Productions); J. A. Folgers & Co.;
(Harris, Harlan & Wood) ; Golden Grain Mac-
aroni Products ( McCann-Erickson) ; Kilpat-
ricks Bakeries ( Reinhardt Advg.); Poultry
Producers of Central Calif.; and others.

SHERMAN GIAS
PIIODUCTIONS, INC.

Ted Parmclec

Fred Grable

Phil Eastman

C. L. Hartman

Dirk Barlow

Frank Braxton. Jr.

Ed Demattia

Auiil Thompson
and Jrirl^

Helen Hansen

Llovd Hees

Ho\sard Baldwin

Vic Perrin

Bob Goc

Jean Washani

Bob Ward
and crew

Jack Buehre
and crew

Mark Lctliernian

Chuck Hawos

Dick Le Grand

Virginia Gregg

Artie Becker

\al Farber

Joe Pepin

Mr. Peltigrew
and Magai

SHERMAN GLAS
PRODUCTIONS, INC.

7015 SUNSET BOULEVARD

HOLLYWOOD 28. CALIFORNIA

Hollywood 7-8151 • HOIIywood 2-1873

9 T H A X N U A L PRODUCTION' R E \" I K W

16.5

TELEVISION FILM PRODUCERS IN THE HOLLYWOOD AREA

ANIMATION, INC.

736 North Seward St., Hollywood 38, Calif.
Phone: Hollywood 4-1117

Date of Organization: May, 19.55

Branch Offices: 14005 Fenkell Avenue, De-
troit 27, Mich. Phone: BRoadway 3-.3040.
Ted Petok. 221 North LaSalle Street,
Room 1064, Chicago 1, 111. Phone: FRank-
lin 2-2628. Joe Edwards.

Earl Klein, President
Ron Maidenberg, Vice-President
Chris Petersen, Jr., General Manayer
Robert Hirsch, In Clic/. of Production

Facilities: Stage, animation cameras, Ampex
recorder and editing equipment for produc-
tion of TV spots and government training
films.

RECENT PRODUCTIONS AND AGENCIES

TV C0MMERei.\LS: for Coca Cola, Nabisco,
Standard of Ohio, Cleveland Illuminating Co.,
Ohio liell Telephone, Mennen ( McCann-Erick-
son ) ; Kraft, Household Finance Corp., Camp-
bell's V-8, Johnson's Glo-Coat Waxes ( Need-
ham, Louis & Brorby) : Pabst Beer (Warwick
& Legler ) ; Bank of America ( Direct ) ;
Kroger, Pillsbury XXX, John Morrell (Camp-
bell-Mithun); Swansdown, Jello (Young &
Rubicam); Post Grape-Nuts (Benton &
Bowles ) ; Hormel, Pacific Gas & Electric, Pa-
cific Telephone (B.R.D.&O. ); Aunt Jemima.
Black Flag, Ford Dealers (J. Walter Thomp-
son i, and many others.

FINE ARTS PRODUCTIONS

777!) Sunset Blvd., Hollywood 46, Calif.
Phone: HO 7-710

Date of Organization: 1953

Branch Offices: John Wilson Productions,
90 Maida Vale, London W.9, England.
Christopher Eaton, London Re/ir. John
Wilson Productions, 22 Bendigo Street,
Victoria. Melbourne, Au.stralia. Colin
liednall, Australian Repr.

John Wilson, Pres. & Exec. Producer

Bob Clifford, Film Production Mgr.

Steve Glick, Treasurer

Dorothy Irwin, Personnel

John Freeman, Anima/inn Director

Facilities: Complete animation production,
live action sound stage available. Specialists
in creative, writing, 16mm and 35mm color and
b&w production of TV commercials, theatri-
cals, industrial, animated training films.

RECENT PRODUCTIONS AND SPONSORS

Filmed TV Programs: Big Hit Movie Main
Title (C.B.S.); Georcjc & Gertrude, .series
(Blitz-Weinhard Co.). TV COMMERCIALS: for
In.stant Butter-Nut Coffee: Farmer's Insur-
ance (Honig, Cooper, Harrington & Minor i.

FILMCRAFT PRODUCTIONS

8451 Melro.se Ave., Los Angeles, Calif.
Phone: OLive 3-2430

Date of Organization: 1950

Regina Lindcnbaum, President
Jack C. Lacey, Production Manayer

Facilities: Fully equipped sound stage.
cleared for security film productions; indus-
trial, documentary motion pictures, filmed TV
shows and commercials. Editorial rooms.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Documentary (Lockheed
Aircraft, Guided Missile Div. ). FILMED TV
Programs: You Bet Your Life (John Guedel
producer and NBC). TV COMMERICALS: for
Wi.sk— Lever Bros. (B.B.D.&O.); Papermate
— Gillette, Pepsodent — Lever Bros. ( Foote,
Cone & Belding ) : Toni— Gillette ( North
Advg., Inc. I ; White Rain, Hush — Gillette
I Tatham-Laird, Inc. ) .

•H-

SHERMAN GLAS PRODUCTIONS, INC.

7015 Sunset Blvd., Hollywood 28, Calif.
Phone: HOliywood 7-8151

Date of Incorporation: 1955

Sherman Glas, President

Maggi Farkas, Executive Secretary

Services: Producers of animation, TV com-
mercials.

RECENT PRODUCTIONS AND SPONSORS

TV Commercials: for Pepsi-Cola; Pall Mall;
Lincoln-Mercury; Mr. Pettigrew Series (Bud-
weiser ) .

RILEY JACKSON PRODUCTIONS

6253 Hollywood Blvd., Hollywood 28, Calif.
Phone: Hollywood 3-2324

Date of Organization: 1946

Riley Jackson, President. Sales Mancnier

Facilities: Complete facilities for production
of motion pictures, TV commercials.

RECENT PRODUCTIONS AND SPONSORS

Motion Picture: Clnmce for Success (7-L'p
Bottling Co.). TV Commercials: for Nes-
bitt's (M. H. Kelso Co.); Fiat Motors (St.
Georges & Keyes, Inc.); D.K.W. (Dii-ecti.
Closed Circuit Presentations: for Buick
Motor Cars, 10 minutes of sales meeting ( Mc-
Cann-Erickson ) .

LAWRENCE-SCHNITZER
PRODUCTIONS, INC.

1040 North Las Palmas, Hollywood 38,
Phone: HOliywood 2-6358
Teletype: LA-163

Gerald Schnitzer, Execiitirc Vice-President

(See complete listing under New York City)

NEW WORLD PRODUCTIONS

13273 Ventura Klvd., .\orth Hollywood. Cal.
Phone: ST. 7-0674

Date of Organization: 1939

Ted Robinson, in Charge of Product ion

Tom Atkins, Production Manager

Phil Robinson, Director

Art Scott, Animation Director

Sterling Harnett, Head Camera Departnieul

Rod Yould, Robt. Hemmig, Camera

Loren Steadman, Teclinical Director

Services: 16mm & 35mm motion pictures &
sound slidefilms. Live action. Animated car-
toons. Documentary, industrial & feature
films. Facilities: Studio, camera and light-
ing e(iuii)nK'iil. Animation creative depts.

RECENT PRODUCTIONS AND SPONSORS

Animated Cartoons: Md-O-Toons, series of
50 syndicated cartoons ( Westinghouse, Tele-
radio-General Tire & Rubber, C.H.S., etc.).

PLAYHOUSE PICTURES

1401 No. La Krea Avenue. Hollywood 2'

California
Phone : HOliywood 5-2193 ;

Date of Organization: 1952

Date of Incorporation : 1957 '

Branch: 360 N. Michigan Avenue, Chicag
1, Illinois. Phone: STate 2-3686. Pete
Del Negro, Manager

Adrian Woolery, President

Mary Mathews, Secretary

Bill Melendez, Producer-Director '

H. A. Halderson, Business Manager

Irene Wyman, Production Supervisor

Chris Jenkyns, Creative Story Director 1

Sterling Sturtevant, Layout & Design Dt

rector i

George W. Woolery, Director of Public Re

lotions

Services: Animation specialists in business:
public relations, entertainment, educationa
films and television commercials. Facilities!
Complete studio facilities for the productioi!
of animated films from story through camera.

witli exception of laboratorv.

RECENT PRODUCTIONS AND SPONSOR!

Motion Pictures: Untitled films for Stand
ard Oil Co. of New Jersey ( Transfilm, Inc.) I
Recruiting film (U. S. Navy Dept.) ; Lockheec
Aircraft Corp. TV Commercials: for 195f:
and 1959 Ford, Ford Show (NBC-TV & ji
Walter Thompson i ; Commonwealth Edisor
Co., Kellogg's Variety Pack (Leo Burnett):!
Northern Pacific Railroad, M.J.B. Co., Burg-|
ermeister Brewing Corp., Bell Telephone,
(B.B.D.&O); Northern Paper Mills, General}
Foods, Langendorf Bread (Young & Rubi-,
cam ) ; Skelly Supreme Gasoline, American
Crystal Sugar (Bruce B. Brewer Co.); FalJ
stafl" Brewing Corp. ( Dancer-Fitzgerald-J
Sample, Inc.); Trewax (Ross, Reisman, Naid-{
ich ) ; Keeblers Crackers ( Baldwin, Bowers,!
Strachan); General Petroleum Corp., etc. I

QUARTET FILMS, INC.

5631 Hollywciocl Blvd., Hollywood 28, Calif.,
Phone: HOliywood 1-9225

Date of Organization: 1956 !

Art Babbitt, President >

Stan Walsh, Vice.-Pres., Secretary \

Arnold Gillespie, Vice-Pres.. Treas. ,
Les Goldman, Vice-Pres., Prod. Suprv.

Facilities: Story and layout department, re-!
cording studio, camera and crane, full anima-;
lion service for TV commericals, industrialj
films, special effects and titles, '

RECENT PRODUCTIONS AND SPONSORS'

Motion Pictures: Untitled film for Standard!
Oil Co. of New Jersey. TV Commercials: fori
Marlboi-o Cigarettes, Allstate Insurance, Pure;
Oil Products, Kellogg's Corn Flakes (Leo Bur-'
nett Co., Inc.) ; Peter Pan Peanut Butter, Belli
& Howell (McCann-Erickson) ; Bisquick, Mars i
Candy Bars ( Knox Reeves ) ; Bank of America :
(Johnson & Lewis, Inc.); Flying A Gasoline!
(Buchanan & Co.); A C Products (D. P.
Brother & Co.); Snowdrift Shortening (Fitz-
gerald Advg.); Western Air Lines ( B.B.D.-
AO. ) ; Campbell's V-8 Juice ( Needham, Louis.
& Bi-orby, Inc.); National Bohemian Beer,
Atlas Beer ( W. B. Doner & Co.) ; Schlitz Beer
I J. Walter Thompson & Co.); Drewrys Beer
(MacP'arland Aveyard Agcy. ) ; Taystee and:
Cook Book Breads i Young & Rubicam, Inc.). '

166

BUSINESS SCREEN .\] A (! .\ Z I N V.

SIGNAL PRODUCTIONS, INC.

6260 Selma Avenue, Hollywood 2S. Calif.
I'lioiif: Hollywood 2-6471
Datf of Oigaiii/.ation : 1956

Everett F. Tomlinson, I'rcs., Gt>i. Mtn-.

Extc. I'rodKcer
Edwin W. Buckalew, Vice-Pres.. Treas..

Saten Manasicr

FaCILITIKS: Offices and oditinjr idoms; prop
and set storage at 7655 Melrose Avenue:
('(inipment foi- TV lomnu'nials.

RECENT PRODUCTIONS AND AGENCIES

TV COMMKKClAl.s: for Ualston'<.'t"rt'als— Ral-
ston Purina Co., Rival Dog Food — Rival Eiuk-
ing I Guild. Bascom & P>oiiliglii; Rich Heet —
Richfield Oil Co., Knickerbocker Toys —
Knickerbocker Toy Co. ( Hixson & .lorgen-
sen); I'ure.x Fertilizer — U. S. Guano I)iv.
(Potts-Ray & Associates).

SPOTLITE NEWS, INC.

607 .\orlh La Urea .-Vvc. Los Angeles ;;i;.

Calif.
Phone: WEbster 8-21;M

Hate of Incorporation: l'.t51

r.raneh Office: 60 West 46th Street, New-
York .36, N. Y. Phone: Circle 5-0770.
.J. L. Siegal, President; Benjamin S.
Greenberg, Media Director.

Algernon G. Walker, Executive Director

W. A. Blanchard, Sales Mauaf/er

Jack D. Behr, Media Director

John C. Courtland. Director of Pliofoi/raplni

FACILITIKS : 16mm and 35mm equipment and
facilities; personnel for complete production.
scripting and distribution of TV newsfilm,
special events and convention coverage, film
reports, TV iiublicity.

RECENT PRODUCTIONS AND SPONSORS

Filmed T\' Programs: Cliicago Educational
Conference (United Steelwoi'kers ) ; Time's
"Man of the Year" (Time, Inc.) ; Program 20
(Chas. Pfizer & Co. ) ; Paris Auto Show (Re-
nault of France) ; Flagship Newsreels (Ameri-
can Airlines ; Ford Motor Company ; etc.

WAYNE STEFFNER, INC.

6223 Selma Avenue. Hollywciod 28, Calif.
Phone: Hollywood 3-4173

Date of Organization: September. 1950

Everett F. Tomlinson, Pres., Gen. Mgr.
Edwin W. Buckalew, Vice-Pres., Sales Mgr.
Donald Henderson, Film Supervisor
Gomer Cool, Head Writer

Services: Business, technical and training
films; producers and packagers of TV pro-
grams; syndicators of radio pi-ograms: taped
TV commercials.

RECENT PRODUCTIONS AND SPONSORS

Filmed TV Programs; Yon .A.-ik:ed for It ( Best
Foods, Inc. Div. Corn Products, Inc.); The
Treasurer of Granite Gorge (U. S. Guano
Corp. Div. New Pacific Coal & Oils, Ltd.).

TELEFILM, INC.

60.39 Hollywood Blvd., Hollywood, Calif.
Phone: HOllywood 9-7205

Date of Organization: 1938

■J. A. Thomas, President & Gen. Mgr.
•James B. Pinkham, Exec. Vice-President
Melvin .J. Bassett, Sales Manager
Peter Comandini, Secretarg & Trea.'iurer

Facilities: Scripts, editing, sound, printing.

art add animation, hoi press, titles and spe-
cial effects for complete 16mm motion pic-
tures. Sound stage for lip sync or straight
shooting; shop and engineering department.

RECENT PRODUCTIONS AND SPONSORS

^lolio.N l'unui:s: LntilK'd lihiis f(]r Stand-
ard Oil Co. of Calif., Phillips Petroleum Co.,
Grand Central Rocket Co.; Douglas Aircraft
Co. TV Commercials: for Philippine Refin-
ing Co., Renault AufcrrobHes, Rohm & Haas.

T. V. SPOTS, INC.

1037 North Cole Avenue, llollywood. Calif.
I'honc: HOllywood 5-5171

Date of Organization: 1950

Branch Offices: 8 East 52nd Street, New
York, N. Y. Phone: PLaza 5-4807. Verne
Behnke, Representative. 520 North Mich-
gan Avenue, Chicago 11, 111. Phone:
WHitehall 4-0196. Robert Kemper, Rep-
resentative.

Shull Bonsall, President

Sam Nicholson, Vice-Pres., Creative Dir.

Hob Ganon, Vice-Pres., General Mgr.

Lee Orgel, Sales Manager

Verne Behnke, .Vew York Representative

Robert Kemper, Chicago Representative

Vic Peck, Central-South Representative

Facilities: Integrated studio; two animation
cameras, art and animation departments, back-
ground, layout, story editing fquipment for
16mm sales films, 16mm and 35mm animated
entertainment films. TV commercials.

RECENT PRODUCTIONS AND AGENCIES

Motion Pictures: Tempo i Helene Curtis i;
Crusader Rabbit, series of 260 entertainment
features (no sponsor indicated). TV Com-
mercials: for Tums — Miles Laboratories ( Mc-
Cann-Erickson I ; Quaker Oats (J. Walter
Thompson ) : Heileman Beer ( Compton & Co. ) ;
Grandma Cookies i Honig-Cooper ) ; D-X Bor-
on-Sunray Mid-Cont. Oil Co. ( Potts-Wood-
bury); American Dairy Assn.; People Are
Funny opening; Peter Pan Peanut Butter;
Swift & Co. turkey; Nob Hill Coffee— Safeway
Stores; Carter Oil Co.; Vitane Oil Additive;
Esso Gasoline.

UPA PICTURES, INC.

4440 Lakeside Drive, Burbank, Calif.
Phone: THornwall 2-7171

Date of Incorporation: 1945

Branch Offices: 60 E. 56th St., New York
22, N. Y. Phone: PLaza 8-1405. Jack H.
Silverman, Vice President; John McKin-
ney. Sales Representative. 360 N. Michi-
gan Ave., Chicago 1, 111. Phone: ANdover
3-7566. Jerry Abbott, Sales Executive.
140 Park Lane, London, W.I., England.
Phone: Mayfair 2987. Roy Letts, Mgr.

Stephen Bosustow, President
Melvin Getzler, Exec. Vice-President, Treas.
Herbert Klynn, V. P., Chg. Commercial Div.
Maxine Davis, Secretary

Facilities: Animation studio for production
of cartoon films; educational, industrial, the-
atrical short subjects and features; TV com-
mercials and programs.

RECENT PRODUCTIONS AND AGENCIES

TV Commercials: for Stag Beer iCarling
Brewing Co.); Pure-Pak Milk Containers
( Ex-Cello Corp. ) ; Ideal Dog Food ( Wilson
& Co.) ; StuflFy Nose Drop Spray (L. W. Froh-
lich & Co.); Instant Folger's Coffee ( Folger
& Co.).

YOU CAN
RELY ON THE
PROFESSIONAL

MEMBER

national
visual!

... to have the stock to do
your job

... to be on hand when you
need him

.\s a member of the National
.\udio - N'isual Association,
your NAVA Dealer is a spe-
cialist in audio - visual pro-
grams and equipment. He of-
fers a wide variety of services,
including equipment sale,
rental, maintenance, and re-
pair— l)ut by no means limit-
ed to these. He offers profes-
sional advice and help in ev-
ery phase of your audio-visual
program, from the initial plan-
ning through the successful
coiuplction.

The nation - wide network of
NAVA Dealers is at your ser-
vice. For a free list, coded to
show ser\ices offered by each,
send in the coupon.

MtM8i»

HAT 10"*'-^

National Audio-Visual Association, Inc.
Fairfax, Virginia

Please send me your free list of ^AVA
Dealers and the services offered by each.

Name

Company

Address

City and Slate

i> T H ANNUAL PRODUCTION REVIEW

ICu

^eu Challenge:

(CONTINUED FROM PAGE 48)

techniques of distribution, get
those films on the market.

Second, reappraise some more.
Check those films you are in the
process of making or planning,
and consider revisions to take ad-
vantage of this broader interna-
tional application. Third, reap-
praise some more. How about
starting from scratch by taking up
the gauntlet and meeting the chal-
lenge head on? Why not make
some films? . . . films that you can
use effectively here, to be sure; but
also films that you can dedicate to
the cause of the American way . . .
your way!

Communists Are Active

One last thought — the Com-
munist countries are making a
carefully-planned play for domin-
ation of the International Film
Festivals, many of which have
world attention focused on them;
others of which, while small and
localized, have impact in special
areas. USIA and CINE, the non-
governmental Committee of Inter-
national Non-Theatrical Events,
want to know of your films. They
need effective competitive entries
and can advise you which of your
films are .suitable for entry.

In the past, lack of information
on these festivals resulted in ran-
dom selection of entries by harried
authorities at the festivals, too late
for careful appraisal. Representa-
tion of America at these market
places for propaganda, as well as
techniques, is not a task for govern-
ment agencies alone. It calls for
coo[->eration from every segment of
the film industry, working with our
government to achieve a "criti-
cally-needed defense of the free
world wherever n;en"s minds are
influenced by^Tie powerful medi-
um of the screen."

Ideas Are Missiles, Too
One of our leading film pro-
ducers has recognized the crux of
the matter in a recent Bu.sinl.ss
Screen advertisement . . . "Mis-
siles? Missiles can span oceans and
continents; but ideas, good or bad,
can travel as far ... as fast .
and with equally-decisive impact.
The greatest need of a free society
is to produce within its ranks men
and women who can think boldly.
creatively and constructively. In
this way, as well as through build-
ing our material production capac-
ity, America can most effectively
strengthen its arsenal for peace."

Designed for use on jour levels is "Livini;'s" new film program.

Multi-Use Visuals tu Prumute a Magaziue

Sponsor: Street & Smith (Living
for Young Homemakers).

* * *

Title: T.O.P. Secret. 14 min.
color, produced by Animatic
Productions, Inc.

A There are three new brides
every minute, and Living for
Young Homemakers knows
about every one of them. A not
inconsiderable number of the
brides get to know Living, too.

COLBURN EDITING SERVICES

Our Producer Service Editors ore uniquely qualified to help you
make the most effective film presentation possible.

As your representative a Colburn Editor will

• Edit your footage

• Arrange for titles

• Direct narration recording

• Select music and sound effects

• Direct mix re-recording

• Coordinate final picture and
sound track for printing

Take advantage of our extensive experience in applying
the techniques of pictoriol continuity.

On your next production let Colburn Editors unlock
the full potential of your footage.

GEO. V/. COLBURN LABORATORY, INC.

;6J NORTH WACKER DRIVE ■ CHICAGO 6
TELEPHONE DEARBORN 2-6Sa6

For a while, that is. because th(
magazine aims only to be a fail
weather friend . . . casts off mosi
of its readers after the first ter
years.

Living has made an exeelleni
thing of not trying to be the mag-
azine for everybody. Its story is
that the first ten years of marriage
are the Times of Purchase: 1 — the
marriage; 2 — the expanding family:
and 3 — the move to a larger home.'
After that, the magazine says, the
major purchases have been made,
readers stop buying Living, and
copies are rotated back to the
start of the ten-year cycle with new
brides again.

Explains LIVING Format

Street &. Smith's film, T.O.P.
Secret explains the format of Liv-j
ING as a buying guide for the peo-
ple who need the most: Young
Homemakers. Lacking the distrac-,
tion of general articles of fiction-
Living aims every page at youngi
householders who are in a "must
buy" mood and who use the maga-
zine as a guide to purchases. As
an example of its potency Living
points out that 50% of readers
write in for advertisers' literature.
409r of circulation is newsstand,
a plus factor of no small size.

T.O.P. Secret is an advertising
presentation designed for use on
four levels: as a motion picture
(animated art) it will be used for
large audiences of space-buyers; as
a sound slidefilm (still art, with
the same sound track as the mov- 1
ie) it will reach smaller agency;
and account groups (via auto-cued
DuKane projectors); the art forms
the basis for individual salesmen's
flip-chart kits; and, finally, the ma-
terial is used in leaflet form for
mailing pieces and giveaways.
Script for the films was written by
Allan Chase. ,

Trailers for Special Use •

As a multi-use project the
T.O.P. Secret presentation goes
even further. Trailers designed for j
special pitches to several catego-
ries (such as furniture, liquor, sil-
verware, etc. ) have been prepared ,
for integration with the basic film, i

Results from all versions of the
presentation have been exception- i
ally good according to Living's ,
advertising manager, Charles H.
Coffin. 9 I

* * *

McCormick Tea Sponsors Pix

Photo-Arts Productions, Phila-
delphia, has been appointed by '
McCormick Tea, Baltimore, to |
produce a motion picture depict-
ing that company's policy of mul-
tiple management. 9

168

BUSINESS SCREEN MAGAZINE

A llsntiil l\i!u liliii nil "ni'snii! Itriiiilliiiiii'

^ Mouth-to-niouth breathing.
known to man since Biblical days,
I has received new recognition for
I saving lives as a result of nearly
; 10 years of extensive research
I sponsored by the Army to improw
j the treatment of nerve gas casiial-
I ties.

I Rescue breathing, promptly and
I properly applied, would probabl\
; save many lives of the approxi-"
I mately II.OIH) victims of sutl'oca-
I tion who die annually in the L'.S..
I say anesthesiologists. Official U.S.
statistics show that this death toll
results from drowning, choking
I electric shock, gas asphy.xiation.
heart attacks, drugs and chest in-
jury, among other causes.

Teaches Vital Techniques

Rescue Breaihliii;. a new safety

motion picture designed to teach

j the techniques of mouth-to-mouth

; or mouth-to-nose rescue brcathinr

Vivid animation .\hons jans as
pulled forward by rescuer.

to all ages in groups of all types,
is now available on a rental basis
through American Film Producers,
New York City.

Written, produced and directed

THE FILM

Architect

provides professional
planning . . .
creative ivriting . . .
money saving specifications.

These services assure the sponsor
of more resultful motion pictures
or slide films at considerable savings
in production and distribution costs.
Send for a brochure describing
this unique service.

F. R.

Donovan

^. 10 Glory Road • Weston, Conn-
CApital 7-3477

Technique for kcepini; iiini;iif
from hlockiiii; ihe ihroal.

by Lewis and Marguerite S. Her-
man, with editing and animated
sequences added by American
Film Producers, the tilm is based
on experiments conducted by Dr.
James O. Elam, director of the
Department of Anesthesiology.
Roswell Park Memorial Institute.
Butialo, N. Y.

Assisting Dr. Elam were Dr.
David G. Greene. Harry M. Dent.
professor of clinical research in
cardiovascular disease, and Dr.
Max A. Schneider, instructor. Uni-
versity of Buffalo School of Medi-
cine: using the research staffs and
facilities of Roswell Park Memorial
Institute and Buffalo General Hos-
pital.

Color An Essential Asset

Rescue Breathing (21 '/2 min.)
was filmed in color in order to
show the cyanotic blue color of
victims of suffocation and the flush
pink which brightens the skin upon
successful revival; however, black-
and-white prints are available.

Photography includes re-enact-
ments of experiments using physi-
cian volunteers who permitted
themselves to be drugged with
curare to simulate unconsciousness
and inability to breathe. Also re-
enacted for the film were emer-
gency situations which dramatize
the need for learning the techniques
of rescue breathing, and show the
simple steps to be followed for
successful revival of the victim in
each situation.

Has Won Official Approval

The film is otlicially approved
and endorsed as a teaching film by
the New York Society of Anes-
thesiologists and the American So-
ciety of Anesthesiologists.

Information regarding previews
and rentals may be obtained by
writing to American Film Pro-
ducers, 1 600 Broadway, New York
19. N. Y. U

The "Blue Chips" of the
Film Industry Are Advertised
in Business Screen Magazine

COMPLETE MOTION PICTURE EQUIPMENT

RENTALS

FROM ONE SOURCE

CAMERAS

MITCHELL

1 6mm

35mm Stondard

35mm Hi-Speed

35mm NC • 35mm BNC

BELL& HOWELL

Standard • Eyemo • Filmo

ARRIFLEX

16mm • 35mm

WALL

35mm single system

ECLAIR CAMERETTE

35mm • 16/35mm
CombinaHon

AURICONS

all models single system
Cine Kodak Special
Maurer • Bolex
Blimps • Tripods

LIGHTING

Mole Richardson

Bardwetl McAlisler

Colortran

Century

Cable

Spider Boxes

Bull Switches

Strong ARC-Trouper

10 Amps nOV AC 5000W-

2000W-750W

CECO Cone Lites

(shadowless lite)

Gator Clip lites

Barn Doors

Diffusers

Dimmers

Reflectors

ZOOMAR 35mm

EDITING

Moviolos • Rewinders
Tables • Splicers
Viewers (CECO)

GRIP EQUIPMENT

Porallels • Lodders
2 Steps • Apple Boxes
Scrims • Flogs
Gobo Stands
Complete grip equipment

SOUND EQUIPMENT

Mognasync-mognetic film

Reeves Magicorder

Mole Richordson Booms and

Perambulators

Portable Mike Booms

Portable Power Supplies to
operate camera and recorder

DOLLIES

Fearless Panoram
Mc Alister Crab
Plolform • Western
3 Wheel Portoble

WE SHIP VIA AIR, RAIL OR TRUCK

FRANK C. ZUCKER

(?flm€Rfl €ouipni€nT^.jnc.

- Dept. S 315 West 43rd St.,
New York 36, N. y.JUdson 6-1420

1
-I

lit

1
■i
Jill

BUSINESS FILM PRODUCERS

tS-

FULLY EQUIPPED FACILITIES
AND SOUIVD STAGE

6063 Sunset Boulevard

Hollywood 28 • California

Hollywood 4-3183

9TH A N N U .-V L PRODUCTION REVIEW

169

CHARACTERS right out of Alice
in Wonderland — with an as-
sist from Dr. Frank Baxter as "Dr.
Linguistics" — tell the story of lan-
guage in The Alphahel Conspiracy.
sixth and most recent in the Bell
System Science Series.

The hour-long film was pre-
miered nationally in a color tele-
cast January 26 over a 186-station
NBC-TV network, following pre-
release screening for educators
and the press and showings to Bell
System employees.

Following the pattern of such
earlier Science Series films as Our
Mr. Sun, Hemo the Magnificent.
The Sirange Case of the Cosmic
Rays, The Unchained Goddess .
and Gateways to the Mind, this
latest production employs live ac-
tion and animation in a fantas\
setting to tell a factual story of
language and its effects.

The "Tyranny of Language"

In the film story, three charac-
ters conspire to kill the alphabet
and free mankind from the "tyr-
anny of language." Conspirators
in the fantasy plot are Judy (Cher-
yl Callaway), a schoolgirl who"s
tired of grammar lessons; the Mad
Hatter (Hans Conried). who's
against language on general prin-
ciples; and the Jabberwock ( Do-
lores Starr), who speaks a lan-
guage all his own.

But fJr. Linguistics ( Dr. Frank
Baxter) thwarts the plot by con-
vincing the conspirators that lan-
guage is not only essential . . . it"s
wonderful. He explains many in-
teresting points about language and
its effects.

One is that language is spoken
rather than written, so that the
destruction of the alphabet would
have little significance. Man has
spoken for more than 70 times as
many centuries as he has written.
Another point is that babies
throughout the world make the
same speech sounds. It's only when
they arc brought into contact with
certain speech habits for a length
of time that they incorporate them
into their speech patterns.

Camera Pans Wide World

Language is a good indicator ol
culture, too. People whose cul-
ture we may consider primitive
may have a highly developed and
complex language.

In explaining the science of lin-
guistics. The Alphabet Conspiracy
demonstrates such things as:
— The drum language of Belgian
Congo natives, who "talk" to one
another across miles of jungle.
Their language is based on sylla-
bles of words which arc broadcast

L/llVGUAGE FILM Jnms BELL SERIES

Dr. Frank Baxter (((,v Dr. Linguistics) explains cliildien s '.peech patterns
to Cheryl Callaway (Judy) in sceite from "The Alphabet Conspiracy."

GENERATION
of experience

and integrity . . .
in the production
of motion pictures which can

COMMUNICATE

your particular message
to your particular audience.

Whether for education,
public relations, training
or fund-raising— your
message can best reach
your audience through
a sensitive, forceful motion
picture produced by . . .

WILLARD PICTURES,, Nc

45 West 45th Street, New York 36, N.Y.
JUdson 2-0430

PRODUCfRS OF MOr/ON PICTURES AND SLIDE FILMS SINCE 1932

by the changing rhythmic patter
of the drum beats.
— The whistle language of th^
Gomeros people of the Canar
islands, in which the consonant'
and vowels are represented entiref
by pitch. The language can b
understood over a distance o
three miles across the deep gorge;
of the islands.

The Machines for Speech

— The world's first talking ma-
chine, invented about 1780, anc
the spectograph, with its moderr'
speech producing method is shown
— Two machines that talk to one
another — dataphone subsets, which
transmit business data over ordi-
nary telephone wires, demonstrate
llieir peculiar "language."

.Actually, the film points out,
the science of linguistics includes
five major parts: phonology, the
study of speech sounds; morphol-
ogy, the study of word forms;
grammar, the study of word rela-
tionships; semantics, the study of
word meaning; and etymology, the
study of words' origin and history.
Language Was Made for Talk
The more than 5.000 languages
in the world are based on pho-
nemes, the minimum individual
speech sounds. English, for ex-
ample, has 45 phonemes repre- i
senting 36 different speech sounds, {
although there are only 26 letters |
in our alphabet. This demon- |
strates that language is basically '<
oral, not written. I

The Alphabet Conspiracy was i
produced at Warner Brothers, with '
Robert Sinclair as director and '
Owen Crump as producer.

16mm Prints Already in Use

Following its NBC-T\' pre- !
miere. 16mm color prints of the ;
film have been made available for |
showings to school and college .
groups as well as for scientific and j
general audiences. Arrangements '
for obtaining the film may be ;
made through the business offices '■
o! Bell System companies. Ig' '

Below: Han\ Conried I the

Mad Hatter) explains his plot j

/(' murder the alphabet ...

170

BUSINESS S C K E E N M .'V c; A Z I N E

PICTUHi; FAHAIIi:

Second "St. Lawrence Project"
iFilm Now in Distribution

c The M.-conii lilni iti I he Si.
ll.anrencc Ptnver I'rojeci scries has
I been released for non-theatrical
I and t\ audiences. The 2%Vi>-
minule MHind-color presentation is
sponsored h\ the Power Aulhoritv
of the State of New \o\\. It was
'produced hy .lohn Bransby Pro-
eductions. Ltd.

The Si. Lawrence Power Pro'i-

\ect conihincs an historical account

1 of the discovery of the St. Law-

I rence River by C'artier and the

I early settlements in the Valley

with descriptions of modern hydro-

, electric generatinj; equipment and

, animated sequences show inu iiow

the river was di\erted to build the

I three great dams in the project.

j Final sequence shows the cquip-

i ment being switched on to send

first power from the St. Lawrence

; into the thousands of homes and

, industries throughout its service

area.

Distribution of both this and the
previous film in the series is be-
ing handled hy Association Films.
The tirst film was voted by tv
program directors as one of the
,50 most popular of those distrib-
uted by Association in IQ.'iS. y,!'

* * ::-

Simonds Abrasive Releases
a Film on Grinding Wheels

•k Grindiiiii \\ heels and Their Ap-
plication, a 24-minute sound and

WK 4 OVKII
THE WOULD

Our "growing pains" take us

everywhere, and we point with

pride to some of the clients

we have served:

— a trade industry group with
headquarters in Boston ;

— a world-wide industrial or-
ganization with headquar-
ters in Chicago;

— a leading television company
in Hollywood ;

— an international assignment

that took us to Europe.

Our husiyiess is motion

pictures.
We KXOW our business.

STARK FILMS

Since 1920

Producers of
Motion Pictures that sell

Howard & Center Streets

BALTIMORE 1, MARYLAND

color motion picture issued by
Simonds Abrasive Company, Phil-
.idelphia, is designed to provide
profitable "on-the-job" knowledge
of grinding wheels for industrial
supply salesmen.

The tilm describes and illus-
trates the factors that make up a
grinding wheel, explains their
iilentilying symbols, and shows
how they arc used in actual pro-
duction anil maintenance opera-
tions throughout industry.

iLis intended foi' intlustrial art
and \ocational eiliieation show-
ings, for foremen .ind supervisory
groups, and for in-plant training
throughout the mctalworking in
dustries.

Produced for Simonds by De-
l-renes Company, the lilm is avail-
able on loan basis from Simonds
Abrasise branch offices in Phila-
delphia, Chicago. Detroit, Los An-
geles, San Francisco. Portland.
Ore., and Shrevepi>rt. la. y

"Functional Drafting" Film
Explains Concept, Principles

Education of draftsmen and
users of engineering drawings in
the application of time and money-
saving practices is the purpose of
I he Concept and Princi/iles of
Functional Drafiini;. a 20-minute
sound motion picture released re-
cently by Industrial Education
Institute. Boston, Mass.

The tilm explains the concept,
demonstrates the basic principles
involved, and spells out the ad-
vantages of simplified drafting
practices. It also provides an ef-
fective means of gaining manage-
ment acceptance of the technique.

Principles described in the tilm
have proved their usefulness in
actual practice, conform to ac-
cepted ASA standards, and do not
conflict with military specifica-
tions.

The film was produced under
the technical supervision of Don
Fuller of the H. K. Ferguson Com-
pany and Paul Davis of Ebasco
Services. Inc.. both nationally rec-
ognized authorities in functional
drafting. Script also was reviewed
for accuracy by an advisory board
of drafting experts.

Functional Drafiini; is available
from Industrial Education Insti-
tute, 221 Columbus Ave.. Boston
16. Mass., on a rental basis as fol-
lows: five business days following
receipt. $25: one month. S50; per-
manent deposit. $75. H'

Look to BUSINESS SCREEN
for the Best in Business Films

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3 T H .A N N U .-V L PRODUCTION REVIEW

171

EXPLOSIONS IN Hospitals from
flammable anesthetics are
rare. Latest statistics show that in
more than 12 million anesthetics
administered annually, there were
only 55 accidents from fire or ex-
plosion— less than one in 150,000
cases.

Contrast this with our highway
traffic toll: 40,000 deaths per
year, with 80 million licensed au-
tomobile drivers, and you'll see
how ultra-safe modern hospital
operating room techniques arc by
comparison.

But while rare, hospital acci-
dents are always dramatic, and get
much attention. And, to profes-
sional hospital administrators, even
one such accident is one too many.

For Hospital Staff Use

Fire and Explosions jroin Flcim-
nuihlc Anesthetics (28 min.. col-
or) is designed to impress upon
surgical and hospital stafl's, espe-
cially nurses and major mainte-
nance personnel, the fact that
"constant vigilance is the price of
safety, and is essential if we are
to eliminate all hazards of tire anil
explosion. Only watchfulness anti
attention by a well-informed and
experienced stalT can assure the
safety of the lives entrusted id oiu
care."

Produced by Mervin W. La Rue,
Inc., the lilm is presented by the
Bureau of Mines, U.S. Department
of Interior; the Department of An-
esthesiology, School of Medicine.
University of Pittsburgh; and the
St. Francis General and Medical
Center Hospitals. Pittsburgh. Pro-
duction of the film was made pos-
sible through an educational grimt
by Abbott Laboratories, Inc..
North Chicago, 111.

Based on Thomas' Studies

For many years. Dr. Thomas of
the University of Pittsburgh School
of Medicine has been working with
experts of the U. S. Bureau ol
Mines, also in Pittsburgh, in stud-
ies of the causes of tire and explo-
sions in hospital operating rooms
and how to avoid them. As a re-
sult of these studies, Dr. Thomas
has demonstrated explosion haz-
ards to thousands of surgeons and
hospital stalls in lectures all over
the country. But the requests for
these lectures were so many, and
the time spent in fulfilling them so
great, that it was decided a motion
picture on the subject was the only
logical answer.

The film points out that three
things must be present before an
explosion can occur: oxygen, flam-
mable gases or vapor, and an igni-
tion source. This source may be

Close-Up DH a Hospital Hazard

Preventable operating room accidents caused by fire and explosion of
Huninialile anesthetics are portrayed in new 28-tyunute color film. It was
made possible tlirough an educational {front by Abbott Laboratories, Inc.

. . . engineered to
meet the exacting
requirements of the
Audio -Visual profession

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either an open flame, incandescen
surfaces, or electric sparks or arc*
The problem in mastering oper
ating room safety is to eliminate
the ignition source, or keep i
away from the operating roon
area.

Special precautions are neces
sary in operations involving thi
upper body, especially the facia
area. The film shows the tests tha
must be made if electro-cauteriza
tion is required in the neck or fact
area after flammable anesthetic;
have been used, and explains thi
types of switches, illuminating in^
struments, etc. that are necessary
for safety. Chemical hazards fronT
ether and other gases are de-l,
scribed, along with the means ol;
avoiding them. ,

Static Electricity Cause I

Particular stress is given in the
film to the hazard from static or
frictional electricity — a hazard that'
gives little or no visible indication
of its presence, and which until,
recently was not properly evalu-i
ated. This hazard accounts for
some 80% of all fires and explo-
sions known to have occurred in
anesthesizing locations. It can't
be avoided, the film points out,
but it can be made harmless by
proper precautions.

The film illustrates (by the use
of sensitive voltmeters in some in-
stances, by controlled explosions
in others), the importance of
grounding equipment — and per-
sonnel— so static electricity is neu-
tralized, made harmless.

As a final reminder of the need
for constant vigilance, the film
shows what appears to be an ultra-
modern operating room — conduc-
tive floors, equipment grounded,
etc. — but with the oxygen breath-
ing bag and the anesthetist's chair
seat-cover non-conductive. The re-
sult: an explosion!

Fourteen medical, hospital and
safety organizations, including Na-
tional Safety Council, were con-
sulted in making the film. Operat-
ing room sequences were filmed by
La Rue in the studios of John
Colhurn Associates. Inc., Chicago,
with the assistance of Henry Ushi-
jima, vice-president.

fire and Explosions front Flam-
niahle Anesthetics is intended for
showing to hospital and medical
groups only. It is expected to
have its widest audiences among
medical schools and associations,
and among hospital nurses and
major maintenance personnel.

Requests regarding obtaining
prints for showings should be
directed to Abbott Laboratories,
Inc., North Chicago, 111. 9

172

BUSINESS SCREEN MAGAZINE

Visiiiil Siilliiiii

1^ Mechanical Air (.oiurols. Inc..
Detroit, has put the story of its
'new "300" air control scries on
la I6nim sound and color film and
cijuipjicd it'^ diNtributors with porl-
iable continuous projectors to carry
I its product description to cus-
tomers and prospects throughout
the country.

Film story of the ".^OO" prod-
uct series was completed hy the
icompany in l.^i days from script
Ito screen, with laboratory work
I done by Capital Film Service. Hast
Lansing, Mich. New films will be
forwarded to distributors as new
I products are developed.

The portable projectors, made
hv Technical Service. Inc.. of
Livonia. Mich., can be carried by
salesmen much like a briefcase.

.Above: leaving Air Conirnl ptaiu
offices are sales execs wiili pilot.
armed for effective product deimm-
siralion with projectors.

They may be placed right on the
customer's desk, and. through the
use of a small ear speaker, the
customer can see and hear the
sales story without disturbing
other persons in the Office.

A Choice for Listeners

If desired, additional ear speak-
ers can be attached to the projec-
tor; or, where necessary, the main
speaker of the unit can be used.

Mechanical Air Controls called
a special meeting of its 300 dis-

rf.

Abinc. r/i I'ciid Moody sliows
mac's president Walter Liidwig
(right) and .sales manager Art
Schiiejelhein how company's new
visualized product show works.

iributors to introiluce and e\|ilain
the new selling plan.

Advantages of Film-Sell

Company officials e.xpect the
new selling approach to accom-
plish several purposes:

1 . The entire sales talk is on
the film soundtrack, and does not
change from one presentation to
another.

2. Through the film presenta-
tion, the customer or prospect is
able to see the product in actual
use, so that applications, ease of
installation, and design features
can be noted. R'

* * *

Fremantle to Handle EB Film
TV Distribution in Canada

Television distribution of all En-
cyclopaedia Britannica (ilnis in
Canada will be handled by Fre-
mantle of Canada Ltd.. according
to joint announcement by Wilbur
S. Edwards, vice-president of En-
cyclopaedia Films, and Paul Tal-
bot, board chairman of Fremantle
of Canada. Fremantle Interna-
tional. Inc.. has been handling EB
film distribution except for the U.S.
and Canada for the past six years.

Ralph Ellis. Fremantle's presi-
dent, will be in charge of sales
throughout Canada. EB Films
currently has 600 titles. ^

librury \

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and

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Outstanding ieatures which represenf the
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if Precision alignment from 2 through 24 fields.

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if Ball bearings for smooth zoom action.

if Precision machining throughout with .001 accuracy.

if 24" east/west, 18" north/south travel.

if 360° Rotational table v/Uh precise locking action.

if Four counters calibrate all movements.

if Operates with any 16mm or 35mm camera.

if Twin heavy. duly rods support rigid, counter-
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if Heavy welded steel base.

if Weight 850 lbs.: Height 9 feel.

if ALL FOR THE LOW, LOW PRICE OF S2995

if ELECTRONIC ZOOM S750 ADDmONAL

Among the Many Purchasers are:

Boeing Airplane Co., Wichita, Kansas
Caliiornia Institute oi Technology. Jet Propulsion

Laboratory, Pasadena, Calif.
Walter Reed Army Medical Center, Wash.. D. C.
Associated IVTissile Products, Pomona, Calil.
Campbell Films, Saxton's River, Vermont
Holland-Wegman Productions. Buflalo. N. Y.

I TEt,-Animastand with
TEI.'Anima sliding
rrrl-board rotatrd at ^5"

Government of Palcislan

Sandia Corporation, Albuquerque. N. M.

Telelects, Inc., New Yorlt, N. Y.

TV Spot Service, Cedar Rapids, Iowa

UNESCO (Aid to India), Paris, France

Veterans Administration Hosp., Topeka, Kan.

Viquie Film Productions, Santurce, P. R.

Wrtic for illustrated brochure describing many adaptations of TEL-Animastand

S. 0. S. CINEMA SUPPLY CORP.

Dept. H, 602 West 52nd St., New York 19, N. Y.— Plaza: 7-0440-Cable: SOSound

Western Branch: 6331 Hollywood Boulevard, Hollywood 28, California — Phone: HO 7-2124

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INDUSTRIAL FILMS

TELEVISION COMMERCIALS

245 W, 55 ST,, N.Y.C, / JUDSON 6-1922

9TH ANNUAL PRODUCTION RE\'IP:W

17.3

Whiit's IVevv in Spoiisuri^d Pictures

VVilluHii O. Maxwell (lii^liil. iiiuiui-
ger, Consumer Rclcitioii.s at Har-
vester, presents Cciiiyon film to
Wilbur A. Dexheimer, commis-
sioner. Bureau of Reclamation,
Dept. of Interior, at Houston
premiere last month.

Glen Canyon Construction
Pictured in Harvester Film

Tantin:.: a New I'ronlier. a 27-
miniilc soimd-coldr motion picture
documenting the progress in con-
struction of tile gigantic Glen Can-
yon Dam in northern Arizona from
its start in 1956 to the present, has
been released for public showings
by International Harvester Co.

Filmed in cooperation with the
U.S. Department of the Interior's
Bureau of Reclamation and Mer-
ritt-Chapman & Scott Corp.. prime
contractor on the $108 million
project. Tamin;.; a New Frontier
illustrates the birth of a new com-
munity and the monumental en-
gineering effort that will affect liv-
ing standards of millions of Ameri-
cans when it begins producing
^OO.OOO kw. of electricity and pro-
viding water to irrigate lens of
thousands of new acres.

Narrated by Chet Huntley, tv
network commentator, the film
uses his incisive style to highlight
spectacular scenery and such proj-
ect feats as rock blasting and dar-
ing workmen dislodging rocks
while riding steel cables suspended
over sheer canyon walls.

International Harvester plans to
document the further progress of
the Glen Canyon project until it is
completed in 1964.

Tamin;.; a New Frontier may be
obtained on loan by writing the
Consumer Relations Department.
International Harvester Company.
180 N. Michigan Ave., Chicago 1.
or by contacting any International
construction e.|uipmcnt distribu-
tor. BL

After 13 Years, This P&G
Picture Is Still Going Strong

Proof that a sjionsored iilni
dedicated to the viewei's self-inter-

est will have a long and useful
life is the record hung up by
Procter & Gamble's Scrub Game
(30 min.. b w), now in its thir-
teenth year of distribution through
Modern Talking Picture Service.

The Title Tells the Story
■Scrub Game, which tells about
good health through proper care
of our skin, is an educational Him
for boys and girls. Dr. Craig, a
kindly physician, shows a young
boy and girl how frequent washing
with soap and water helps preserve
health. The tilm explains the
causes of skin irritations like un-
sightly blackheads, and explains
how they can be curbed. There
are also scenes showing how
P&G's Ivory soap is made.

The sponsor wanted Scrub Game
booked in'o as many schools as

possible. Since it was produced
in 1945, the tilm has been viewed
by more than 200,000 school and
non-school audiences in thousands
of towns and cities in all of our
49 states. Attendance has aver-
aged a million persons a year.
Currently 300 prints are in con-
stant circulation.

Audience Nears 15 Million
Scrub Game has had 94,950
bookings, 202.174 showings and
been viewed by 14,652.769 people
since its introduction. It averages
120 viewers for each booking, and
there are about 2.2 showings for
each booking. Of the more than
14 million viewers, 6,015,212
have been boys and 7,771,164
girls. After 1 3 years in circula-
tion, prints still must be reserved
weeks in advance. 9

"What's News?" to be Told
in New Film by Marathon

^ Marathon TV Newsreel hi'
been appointed by the Nation;
Radio and Television News Direc,
tors Association to direct and pre
duce a definitive him on news, an^
just how it is gathered and dis
seminated bv television, it was an,
nounced by Konstantin Kaiser, th
lilm company's president. ;

The film will be started soon
Kaiser said. He added that th.
company has available 510 new.
cameramen around the world
many of them from the networl
lists, and has shot news lilms oi'
almost every continent for use o!
tv editors in the United States, i

Effective use of tv news pro'
grams by industries in reaching thfl
general public depends on the abil'!
ity to give tv news editors wha'
they want, when they want it. Kal-.
ser said.

Marathon TV Newsreel's client!-
include Socony Mobil Co., Inter'
national Business Machines.'
Volkswagen, a number of niajoil
airlines, a New York bank. Si-:
korsky and The Budd Company. I

A principal objection by tv news'
directors to industrial news foot-
age submitted to them. Mr. Kalseri
said, is that the commercial nies-'
sage is so strong that it eitherj
creates a problem with the newsj
program's sponsors or obscures!
the "news" part of the story.

* * *
Film on Cross-infection is
Planned for hlospitals' Use {
it A 30-minute motion picture!
dealing with the over-all world-;
wide problem of cross infections;
in hospitals will be produced co-'
operatively by the American Medi-.
cal Association. American College!
of Surgeons, and the American.
Hospital Association. Production-
of the tilm has been made possible i
by the cooperation and support of;
Johnson lK; .lohnson. New Bruns--
wick, N.J.

The tilm. which will be in sound'
and color, is designed to educate!
all levels of hospital personnel
concerning the many avenues by;
which infection can be spread
throughout a hospital. It will use,
the staphyloccus by way of illus-
tration and as an example of one ■
of the most important phases of
the problem.

Produced under the supervision
of Dr. Carl Walter of Boston, as-
sociate clinical professor of sur-
gery. Harvard Medical School, one
of the pioneer investigators in this
field, the tilm will deal with the

174

BUSINESS SCREEN M .A C; A Z I N E

bro;icl liindamcniaK ut phases of
the problem, and lay the ground-
work for delineation of the prob-
lems relating to specific fields in
a series of shorter films to follow.

Premiere showing of the new
film will be at the annual meet-
ing of the American Medical Asso-
ciation in Atlantic City next June.
and again at the American Col-
lege of Surgeons meeting in Octo-
ber. Later it will be made avail-
able for worldwide showings 19
professional audiences.

Production of the film will be
coordinated by Ralph Creer. direc-
tor of motion pictures and medical
television of the American Medical
Association. U

CASfc HISTORY

Bell Film Describes
Business Office System

Sponsor: American Telephone &

Telegraph Company.
TiTLi-: Measiiiin'^ Up. 20 min.

b w, produced by Wondsel.

Carlisle & Dunphy. Inc.
■fr This film, the Bell System says.
is presented by the "Society for
the Preservation of Sanity of Busi-
ness Office Managers." It describes
the operations of the System's
Business Office Service Index, an
efficient, if complicated, technique
designed to insure continuing good
service for subscribers in their re-
lations with the business office.

Each office in the system is reg-
ularly rated on five points: errors,
irregularities, delays, manner and
attentiveness. Through observa-
tions of service by monitoring, the
company can determine how effi-
ciently each office is operating.
And business office managers are
expected to "measure up" to the
required norms.

The film tells the office manager
how his index rating is determined,
explains that it is not just a num-
ber drawn out of a hat. It reduces
a very complicated accounting pro-
cedure to simplicity. 5S'

Ad Reps See Importance of
Films as a Marketing Tool

I he iiii|uirtancc of nioliim pic-
tures and slidefilms in the complete
merchandising and marketing pro-
gram olTcrcd its industrial clients
by Ross Roy, Inc.. were demon-
strated as part of a "McGraw-Hill
Day" recently held for niidwestcrn
representatives of the publishing
firm at the agency's headquarters
offices and studios in Detroit.

During a four-hour tour of the
separate divisions of the agency,
the McGraw-Hill group viewed
each operation and how it fits into
the total marketing plan. Sales
training films and coordinated sales
training materials were reviewed in
the company's special projection
room.

At Ross Roy's photographic
studio, the reprcsentatixes saw how
the agency uses photography for
product analysis and comparison,
and viewed a 16mm color pro-
duction comparison film. Maurice
G. Vaughn, agency vice-jiresident,
was in charge of the presentation

program. 9

* * *

Humor Approach Wins First
Award for Beer TV Spots

A humorous approach won the
top two awards for best beer com-
mercials of 1958 in the results of
the annual nationwide television
commercial contest recently con-
ducted by the Brewers' Associa-
tion of America.

The commercials were produced
by Robert Lawrence Productions,
New York, and Grantray-Law-
rence Animation. Hollywood, an
affiliate.

The first place winner was an
animated commercial for Grain
Belt Premium Beer, brewed by the
Minneapolis Brewing Co., Min-
neapolis.

Maurice Gosfield. the "Dober-
man" of the Phil Silvers television
series, starred in the second place
winner, a commercial produced for
the American Brewery, Inc. Bal-
timore. 9

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9TH ANNU.^L PRODUCTION REVIEW

Int'l Golf Matches
in New Color Film

SAFETY FIRST DIV RURAL HIGHWAYS

THE Club do Golf on the
outskirts of Mexico City is a
scene of breath-taking grandeur, a
rolling, beautifully manicured
course with towering mountains
serving as a fabulous backdrop.

Here, on the ancient slopes of
the Aztecs, one of the great sports
spectacles of the world, the sixth
annual Canada Cup and Interna-
tional Trophy Matches, took place
last fall before the cameras of
National Educational Films. Inc.,
the country's leading producer of
golf films.

In the fifth Canada Cup and
International Trophy matches a
year ago in Japan, Pete Nakamura
and Koichi Ono startled the sports
world by winning both champion-
ships. There were more surprises
this time.

Ireland's Harry Bradshaw and
Christy O'Connor took the lead
in the second round and led the
rest of the way to win the Canada
Cup with a total of 579, three
strokes ahead t)f .Spain.

But unshakable Angel Miguel,
a 29-year-old Spaniard, fired a
three under par 33 on the final
nine holes to tie Bradshaw for the
low individual lead at 286. Then
he knocked in an IS foot birdie
putt on the third extra hole to
capture the coveted International
Trophy.

It was a dramatic ending before
a record Mexican golf crowd of
14,000 spectators and, even in
defeat, a remarkable one for
Bradshaw. One year ago, in Japan,
he was in serious condition with a
three-day nosebleed. Then he was
administered the last rites of the
church, and his partner, O'Connor,
sat up with him night after night.

Their spectacular win at Mexico
City this year had the rest of the
golf world silting up days!

President Eisenhower summed
up the world's interest in the
matches when he said, in a special
message to the participants:

"Friendly competition in golf,
as in other sports, stimulates the
spirit of fair play that strengthens
the mutual understanding between
peoples. Only in this environment
can international good will grow
and flourish."

The International Trophy Tour-
nament and Canaila Cup Matches.
26 min., color, and eight other fine
golf films, are available from Na-
tional Educational Films, Inc., 165
West 45th Street, New York. W

A Reicl //. Ray production crew on limiiinn Un ".Sulr I mnii

I ..S ,1.

■«■ The routine job of moving farm
equipment on public roads ranks
high among the hazards in farm
work today. Statistics from the
National Safety Council and the

Farm Equipment Institute point
out that one-third of all fatal farm
equipment accidents occur on pub-
lic roads.

The National Safety Council

AERIAL r IMAGE

OPTIGALS

ART TO FILM . . . finest and fastest

Eastern Engineered Effects

is a complete producers aid service
designed to solve your optica] problems
with highest quality and speed.

MAURICE • SAM • MAX LEVY

^^pfe/r/ B^ecfs, ha.

CI S-5380

333 WEST S2ND STREET NEW YORK 19. N. Y.

says that merging slow vehicles
with high speed traffic, operating
tractors at excessive speeds, and
ignoring the rules of the road are
among the principal reasons for
the high accident rate for tractors
on highways.

Reducing these hazards by en-
couraging safer operating practices
is the purpose of Sa\e Funning,
U.S.A.. a new 4'. .-minute film
sponsored by Allis-Chalmers Man-
ufacturing Company, and produced
by Reid H. Ray Film Industries.

Black-and-white prints of the:
film are being distributed for pub-
lic showing through more than 200
television stations which feature
farm programs. Color prints have
been supplied to Allis-Chalmers
tractor sales branches for use by
dealers and other interested groups. ;

Safe Farming. U.S. A . relates the
story of farmer Joe Matson, whose
new tractor is beinij looked over '

Above: proper hand signals are
a vital key to road safety.

by county agent John Carter on
a routine visit. Carter finds that
Matson and his two sons appar-
ently need brushing-up in their
safety practices, and with Mrs.
Matson's help gets them to take a
review course in tractor operation.

The film stresses seven points of
safety adopted by the National
Safety Council for highway travel
by farm vehicles. These include:
good planning to avoid heavily
traveled roads; keeping the tractor
under control; using only experi-
enced operators; locating entrances
to fields and farmyards for safe
visibility; courtesy; using flags or
lights to alert other highway trav-
elers; following local tratiic laws.
GE's New Film Catalog
v'v An 8-page booklet listing and
briefly describing the film pro-
grams in its More Power to Amer-
ica series has been issued by the
Apparatus Sales Division of Gen-
eral Electric Companv, Schenec-
tady, N.Y.

A copy of the booklet may be
obtained upon application to the
Apparatus Division at Schenec-
tady, or through local G-E sales
offices. Bf

176

BUSINESS SCREEN MAGAZINE

USE FILMS in siir.T. Tin: \iivi:im uii^G

|5^ "Advertisers may be missing
millions of dollars in sales because
they fail to show sales people how
[0 take advanlaee of their advcr-
iisinc." said Dean Coflm, Wilding
Picture Productions, Inc. in a re-
cent appearance before the Toledo
Ad Club.

Speaking on the subject "Busi-
ness Communications: How to
Parlay Your .•\dvcrlising. " Coffin
said the average consumer is sub-
jected to 1.600 advertising im-
pressions a day and that any ad-
vertiser successful in getting his
message across should be pre-
pared to make the most of it at
jthe point of sale.

Reach the Man Who Sells

He stated that to be complete.
'the advertising program should
"eo all the way down the line to
the fellow who is supposed to sell
the product after the advertising
has delivered prospects to his
door."

Coffin told the conclave. "It is
important to show dealers, dis-
tributors and other sales people
the kind of advertising that is
going to the public, and you want
them to believe it. to get excited
about it and see its scope."
j "To accomplish this, it is neces-
Isary to talk the salesman's
language." Coffin said. "The suc-
jcessful sales communications pro-
Igram that really prepares a field
sales organization to convert ad-
vertising dollars into sales, has to
, be written out of the lives of peo-
Iple, on life as it is lived out of a
i salesman's hat."

Follow-Thru Builds Sales

Coffm cited the case of one
i company which increased its sales
volume by several hundred thou-
sand dollars a month as a result
I of a program designed to famili-
arize dealer salesmen with the

GREEN FILM?
DIRTY FILM?

RIMagic Pylons (Pat. Pond.) quick-
ly attach to any 16mm. projector.
Automatically jllicone - treat and
protect film, clean gates as film is
running.

Special kits, complete with simple
instructions for Ampro, B&H, East-
man. RCA. TSI, Victor. Write for
illustrations and prices.

ECONOMICAL . . . EFFICIENT

THE
DISTRIBUTOR'S GROUP, INC.

204 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA

product and show lliem how to
sell it. rhe ciimplcle program
utilized motion pictures, slide-
films, and even a live stage show
which helped sell dealers on the
idea of subscribing to the program.
Show New Wilding Techniques

A number of new motion pic-
ture and slidefilm technicpies de-
veloped by Wilding were demon-
strated as an additional part of
the Toledo program by Mr. A. J.
Bradford, director of Wilding's
Customer Services Ocpartment at
the company's headquarters in
Chicago. A motion picture using
the Communicam techniciue, and
slidcfilms utilizing Vista Strip and
Trigger Strip, terms originated by
Wilding, were shown.

Communicam is a battery of
three synchronized motion picture
cameras used to photograph un-
rehearsed situations, such as live
panel discussions. By photograph-
ing the action from three different
points of view, it is possible to
avoid lost scenes which cannot be
re-created.

Bradford described Vista Strip
as almost a new medium of visual
communications. This new method
provides for several new effects
including more realistic animation
with slidefilms.

Trigger Strip is described by
Bradford as "a continuously mov-
ing slidefilm technique in which
the speed of projection can be
varied and the film can be stopped
at any point." 9

* * *

Jay Norman Associates Set
in New Production Studio

tV N. Jay Norman Associates, 201
N. Wells St., Chicago, has been
formed to produce motion pictures
using industrial and graphic design
combined with regular film pro-
duction techniques. Principals are
N. Jay Norman, film producer and
Mort and Mildred Goldsholl,
graphic, industrial and film de-
signers.

The firm's first major produc-
tion is a 12 minute sound and
color film. Mas, now being used
by Life as the springboard in a
30 minute ad sales promotion
called "See For Yourself." The
presentation had its premier in
Chicago Feb. 16, 17 and 18 before
800 agency and advertising execu-
tives.

.According to Norman, his com-
pany has signed to do major sales
meeting presentations for two U.S.
companies as a direct result of the
Life presentation. 9

FOR MEDICINE
EDUCATION
INDUSTRY
TELEVISION

1— -

^^^^^ STURGIS-GRANT

PRODUCTIONS, INC.

322 East 44th Street, New York 17. N.Y.
Murray Hill 9-4994

PRODUCED BY

lUF auKtt

•*•<.

hlms,inc

ST LO\3\S

SALES PROMOTION
AOVERTISING
PUBLIC RELATIONS
TRAINING
TELEVISION

opidor

films.inc

10M OH.. l»~< ■ « l«»l> '. >"••«< ■ MAU !-••»«

9TH ANNUAL PRODUCTION REVIEW

177

Business Screen %,%^gA,

COTO^I

Hal Kopel Joins Cinefonics
As Production Manager

A Hal Kopcl has been appointed
production manager of Cinefonics.
Inc., a division of Cook Electric
Company, Chicago. He will aid
in the writing and supervision of
films |)roduced hy this division.

These films include productions
made for other divisions of Cook
Electric Company, as well as films

H .: Kopel

for other industrial organizations
and for branches of the U.S. De-
partment of Defense. Cinefonics
specializes in the production of
progress report films, briefing
films, data reports, documentation
of research and development, and
other types of technical film work.
Prior to joining Cinefonics,
Kopel was senior producer of
Encyclopaedia Britannica Films.
Earlier he spent four years with
the Ucll Aircraft Corp. motion pic-
ture division, where he made train-
ing films and film reports on the
P-59 jet plane and the supersonic
X-1 rocket powered aircraft, first
plane to break the sound barrier.
He has 16 years of experience in
film writing and production. 5K'

* * *
Haeger Appointed Director of
New Department At Filmack
1^ Phyllis Haeger has been named
Director of the newly created Pro-
motion Department of Filmack
Trailer Company, according to an
anninmcement that was made re-
cently by Filmack President, Irving
Mack.

, Miss Haeger, formerly Director
of Public Relations of the Byrne
Marcellus Company (Chicago), is
responsible for the development
of new themes for film trailers as
well as methods by which exhib-
itors can improve their overall at-
tendance. She assumed her duties
at the Filmack home office in Chi-
cago, on F'ebruary 16. IJJ'

Hal Persons Named Account
Supervisor at Van Praag

"v Hal Persons has been appointed
account supervisor of Van Praag
Productions, according to an an-
nouncement by William Van
Praag, president. He also will
handle sales promotion and pub-
licity. Before joining the company,
he was account executive for Harry
S. Goodman Productions.

A veteran in the film industry.
Persons has previously been con-
nected with Criterion Film Lab-
oratories and Radio-Television
Daily. He has also been head of

his own television program pro-
ducing company. ^^

On Film Names William Riley
as Executive Vice President

William Riley has been ap-
pointed Executive Vice President
of On Film, inc., Princeton, N.J.
Mr. Riley was previously with the
investment firm of Powell & Co.
as vice president.

At the same time, John C.
Thompson was appointed as Di-
rector of Sales. Mr. Thompson was
previously manager of mid-west
sales for the company. ft

I. ^f Organization. - Manager

Date of org ^^^.^^^^ ^ Qennal Nia

Matt parrel . ^,,,rztarv director

^^p,,o(o.arapft^^j^,^„.„„ Manager
Joseph Far , ^jj^^

Carlos Orta, t «' ,,i<^tribution of sout

nnd 35mm f ""' ^ ^hite and ^o^°] ^aiting
^^^?;;£^^Stticmm^^^-;,.orU.

-ttscnpt. foreign

animation. ^s and ^'°^^^^acs,

MOTION Pi^ J .^ ( Hevculea ' ^^^.y Co.) ,

Steam CafapuK , }-^itvaci! (P^n-

Somethinil /o' ^^ elf are) , im>

Health, Education &J CO.).
, "andle Eastern Pipe

This listing contains only concrete facts. It does not
employ such abstract terms as Innii^iinit'ioii. Perform-
ance, Reslyoiisihility.

This is as it should be, for only by personal contact,
working with people, can these abstracts become
realities.

We invite you to join our growing list of clients who,
by their repeated use of our services, have recognized
that Initiii'iiiiitioii. Performance and Reslyonsihility are
hard facts with

FARRELL AND GAGE FILMS • INC.

213 EAST 38th STREET NEW YORK 16, N. Y.

Herman Edel Now Executive
V.P. of Music Makers, Inc.

;" Herman Edcl has been af
pointed executive vice-president (
Music Makers, Inc., New Yor
City, and will be responsible fc'
all sales and administration of th
company.

Prior to joining Music Makei
as sales manager, Edel was assoc
ated with Sterling Television as ac
vertising-promotion manager, an;
with DuMont Television Networj
in a similar capacity. g'

* * * '

Gordon Weisenborn Joins
Niles on Special Assignment

i^ Gordon Weisenborn. niotio
picture producer-director, ha
joined Fred A. Niles Production;'
Inc.. Chicago, on a special assign)
ment basis, president Fred Nile
announces. Weisenborn is the filr
consultant to Firestone Tire i'
Rubber Co.'s public relations del
partment. i

Weisenborn's previous activitic'
in the motion picture field have in
eluded service with the National
Film Board of Canada, editor-in|
chief on "The World in Action;
film series, and for the Twentiet!;
Century Fund. He was a producer
director on 20 Encyclopaedia Bri
tannica educational films, and ha
worked on films for the U.S. Ai,
Force and Navy, the U.S. Publi'
Health Service, and the Unitef
Nations, as well as on state govi
ernment-sponsored documentaries;

* * * j

George Steele Joins Staff
Of Photo-Arts as Sales Mgr.

%r George Steele, formerly witi
WCAU-TV, has joined the staf;
of Photo-Arts Productions, Phila
delphia. as sales manager, it wa
announced by Walter Dombrow
president.

During his live years with thv
Philadelphia CBS outlet. Steel
served as assistant director of pro
duction. and worked in both th.
local and national sales service de
partments and in film sales. f

178

BUSINESS SCREEN M A G A Z I N 1

}uKane Enlarges StafF of
ts Chicago Sales Office

:r Sicvvait DcLaccy has been pro-
noted from sales correspondent to
iKinager of the Chicago territory
)t DiiKane C'orporatiiMi. accortling

Stewart DeLacey

to Al Huneckc. manager of the

.company's Audio-Visual Division.
Robert T. Larson also has been

.added to the company's Chicago

.sales department.

I DeLacey has been with Du-
Kane since 1957. His previous
selling experience includes retail
direct sales and electronics experi-
ence with the armed forces. ij"

I * * *

Rosenheim, Boint Named to
Bell & Howell District Posts

\^ Appointment of two district
I sales managers in Bell & Howell's
I central sales region has been an
i nounced by Maxwell Sroge. direc-
tor of sales.

John H. Rosenheim has been
named district manager in northern
Illinois and parts of the Chicago
market area. He has been with
the company for six years, most
recently as product manager for
8mm motion picture equipment.

Robert C. Boint has been named
district sales manager in northern
Ohio, West Virginia, and parts of
Pennsylvania and Kentucky, with
headquarters in Cuyahoga Falls.
Ohio. He has been with the com-
pany for a year as a sales trainee
and as assistant to the director of
sales training. W'

A-V Equipment Firm Now
A Division of Photolec Ltd.

"^ Hugh H. McCaughey, who for-
merly operated Audio-Visual
Equipment Co.. Vancouver. B.C..
} has announced that as of January
I I, 1959, his business has become
^ associated as an Audio-Visual
Equipment Division of Photolec
Ltd. Offices of the company have
been moved from their former
location to Photolec Ltd.'s head-
quarters at 787 Hornby St.. Van-
i couver. B.C.. Canada. 9

Ken Marthey Heads TV Spot
Dept. at U. S. Productions

. Ken Marthey. McC aiin-Erick-
son. Inc. TV-Radio Group execu-
tive, has resigned to become
vice-president in charge of TV
commercial spot proiluclion for
United States Productions, Inc.,
New York.

Prior to his agency position. Mr.
Marthey was with Benton &
Bowles Inc. as senior lA' producer
serving the Procter & (iambic ac-
count. From 195.^ to 1955 he was
Li reproducer at I ranslilni Inc.

In l')5.'' Marthey was given a
special award by the Robert
Flaherty Film l-oundation for his
direction of cinematography and
camera work on And Now Miguel,
produced for the U.S. State De-
partment. During World War II.
he was in charge of photography in
the Filmstrip Photo Division of
the U. S. Army Signal Chirps, and
later served in the European Thea-
ter of Operations as first camera-
man for Hollywood director
George Stevens. IR'

:i: * :t!

Aldrich Joins Transfllm for
Motion Picture Scenic Design

* Adolf "Hank" Aldrich has
joined Transtilm Incorporated as a
motion picture scenic designer, it
was announced by Thomas \V hite-
sell, vice-president in charge of
lilm production.

An artist and designer for the
past 25 years, Aldrich has an ex-
tensive background in scenic de-
sign for tilmed television programs,
commercials, industrial and theatri-
cal films. His credits include more
than 270 tv shows such as The
Goldbergs. Hollywood Ojiheat,
Man Against Crime. I Spy. etc..
and more than a thousand tv com-
mercials.

In the industrial film field. Al-
drich was scenic designer for more
than 20 sponsored motion pictures
for such firms as U. S. Rubber.
AT&T. H. J. Heinz and others. 9

Paul Heller to Klaeger Film;
Authority on Films' Design

"'r Paul Heller has joined the stalT
of Klaeger Film Productions. Inc.
A member of the faculty of New
York University, where he teaches
designing for motion pictures and
TV. Heller has recently served as
art director for an .American Gas
Association commercial series, an
RCA color series, and the GE
progress reports.

In an expansion move, the
Klaeger firm has recently acquired
the studio facility formerly occu-
pied by Cousins Productions at
1600 Broadway. New York. 9

Our Specialty...
SALESMANSHIP on film

As scores ot top tirrns can tell you, there's no faster,
more forceful way to put your message across than
with a HolliUid-Wij^iihiii film.

For Holland -Wegman is a 5,000 square foot studio
fully equipped and manned to plan, write and pro-
duce top calibre films in any category... product sales,
public relations, training, documentary, television
commercials.

What job do you have for HulliiiiilAX'egmaii salesman-
ship-on-hlm.' Phone or write us about it today!

HOLLAN0-WEGMAN PRODUCTIONS

197D*lawora • ■uHaieS.N.Y. • TcUphen*: MAdiion 7411

. ^m>;-'^:^

A -s**^^

The essence of effective communication

is the

ILLUSTRATED IDEA...

our stock in trade.

Proof of our effectiveness is in over

tv/o-hundred successful

industrial, sales, public relations and commercial

films, each an illustration in

imaginative concept, script and direction

combined v/ith creative editing.

Do you have a communicai'ion problem,

in areas you'd like to reach?

Let's talk about it.

There's no obligation, of course =i=

ideas L, ,

Ullustrated

I H ^ 9 creative motion picture production

2909 NORTH HASKELL AVENUE • DALLAS 4 . TEXAS

!)TH .ANNU.AL PRODt'CTION REVIEW

170

Above: {I lo r> (icoiiie Saiippc.
president: Fred Hiiehenwr. engi-
neer; gen. mgr. Emil Eisenlohr
display State Dept. citation.

Selectroslide Honored for
Performance at Brussels Fair

•tx Spindler & Sauppe, Los Angeles
slide projector manufacturer, has
received an award from the United
States Commissioner General of
the Brussels World Fair in recog-
nition of the performance of the
10 "Selectroslide" units which the
company supplied for use in the
U.S. exhibit at Brussels last year.

The award was presented by
Francis D. Miller, deputy coordi-
nator of the U.S. Building Exhibits
at Brussels, who stated that the
units were operated 1 3 hours a day
during the 189 days of the World
Fair without replacement.

The Selectroslide units were used
to project continuous pictures, in
full color, telling the story of the
United States, as part of this
country's exhibit at Brussels. Two
stand-by units also were provided
by Spindler & Sauppe for possible
replacement, but were not needed.

The award citation has been
given a prominent place in the
company's Los Angeles showroom.

r.XRTHKNON

IM< TIRE-S

Il(^LI.^■wo(>l>

for

KAISEK CHEMICALS

DIVISION

"MODERN BASIC KEFKA( -
TORIES" — A technical-.sales
story which, though addressed to
Steel, Cement, Copper and Glass
process men, must be compre-
hensible to non-tech purchasing
agents and executives. Color. 29
minutes. (Modern TPS. )

PARTHENON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

^ew AUDIO -VISUAL Equi|iment

Recent Product Developments for Production and Projection

Sealed Beam Projector Lamps
Are Unveiled by Westinghouse

r A complete line of sealed beam
lamps for projectors has recently
been developed by Westinghouse
Electric Corp., Lamp Division.
Bloomfield. N.J. This new unit
has an intensified controlled beam
that results in the production of
the same lumens as is obtained
from a conventional lamp, but
using only one-fourth of the
wattage.

A built-in optical system is in-
cluded in the unit and thus elimi-
nates the need for a condenser
lens and rellector. Development
of this lamp should permit design
and production of more compact
projectors, say Westinghouse en-
gineers.

The new intensified controlled
beam lamp will be produced in

various sizes and wattages for
slide and movie projectors. The
lamp for typical home movie pro-
jectors is 2% in. in diameter and
2 in. deep. Glass aiming pads are
an integral part of the lamp and
will permit exact positioning in the
projector. Westinghouse is pres-
ently experimenting with varia-
tions of this lamp for use in dis-
play lighting, outdoor signs and
in other fields. ^

New Westinghouse Sealed Lamps

Specializing only in the finest optical printing
and titles in either black and white or color.
A complete service in 16mm or 35mm.
OptJcals Titles Inserts Matte Shots

CINEMA

RESEARCH

CORPORATION

Underwater Camera Housing I
Design of Camera Equip. Co.

a A new underwater housing ha
been designed and developed b
Camera Equipment Co., Inc., Ne\
York for specific use of the KG
DAK K-lOO camera in underwate
cinematography. Combined weigh
of the housing and camera is onl
30 lbs. Its compact size, I2V4" .
9'/2" X 12'/2". with convenien
handles at right front and left rea
of the housing, enables the camera
man to operate it easily in eithe
standing or horizontal positions
The housing has a 10mm f:l.!
fixed focus Angenieux Lens witl
an iris that can be controlled unde
water. An open sight viewfinde
clearly shows 10mm field of view^
According to Gene Levy, CE
sales manager, all camera control;:
can be easily operated under water

Underwater Camera Housing \

Viewing ports show film exposed,
iris setting and spring wind. Forty
feet can be exposed on one wind.
The housing is constructed of.
Vi" anondized dura! plates and is
capable of withstanding water
pressure at 75 ft. depths with an
accessory pressure valve to permit
effective operation at depths up to
1 15 feet. Base of housing contains

X 20" and

X 16" tripod

716 N. LA BREA AVENUE . M/Eb»t«r 3-930t
HOLLYWOOD 3B. CALIFORNIA

receptacles. All hardware is indus-
trial chrome plated for protection
against salt water action. S!'

New Line of Microphone Booms
Announced by Cinekad Co.

•;-V Cinekad Engineering Company
has announced a new line of mic-
rophone booms for use on location
of studio work. Carefully engin-
eered, the booms extend from six
to as much as 21 feet in some
models. Most of the booms have
a noiseless directional mike con-
trol. Each comes with a five-foot
stand which can be elevated to ten
feet. The booms are collapsible
and portable, and will fit easily in
a car. 9

180

BUSINESS SCREEN MAGAZINE

Lite-Weight 10 KW Lamp

Studio lighting Co. Perfects
10 KW Lamp for Field Rental

ir A new light-weight 10 KW
lamp, on which the head weighs
only 35 lbs. (ring 15 lbs.) has
been perfected by Studio Lighting
Co.. Chicago and is now available
for producer rentals and location
work. Call Bob Duggan at .Studio
Lighting in Chicago to arrange
prompt shipment. ©

* * *
Technical Service, Inc. Expands
16mm Projector Leasing Plan
•k Technical Service. Inc.. Livonia.
Mich., has expanded its leasing
plan to include all models of TSI
motion picture projectors.

The new plan, available through
TSI Leasing. Inc.. provides for ren-
tal of standard projectors, projec-
tors with a built-in television-type
screen and repeater magazine pro-
jectors for continuous film show-
ings. If a purchase is made later,
allowance will be made for rental
money already paid.

The leasing field has seen
marked growth in the past year.

according to E. 11. I crchcn, TSI
president, chiefly by film-users
who want a temporary increase in
their volume of showings, especial-
ly for audio-visual sales training
uses and seasonal sales campaigns,
^i. * *

Allied Audio-Visual, Chicago
Offers New Convention Service

■:'■■: Lxpansion into the field of
planning and presentations for
sales meetings, conventions and
training programs has been an-
inujnced by Harold O. Ruhge,
owner of Allied Audio-Visual Ser-
vices, C^hicago. Allied will olTer
a complete and professional ser-
vice in counseling, rental, sales and
service of all equipment and lilm
handling.

■Albert P. Miller, head of promo-
tion and Grosvenor Rust, audio-
visual counselor, will assist Ruhge
in this new service. Miller is as-
sociated with the film division of
Republic Pictures and Rust is an
audio-visual specialist in training
and educational communica-
tions. 9

Telic Builds Producer Services

'■ Telic, Inc., a specialized motion
picture service for industrial con-
cerns, has increased its facilities
and added new equipment to its
offices and studios in the Film
Center Building, New York.

Now in its fourth year. Telic
was organized by Elwood Siegel
and Edward Boughton, both old
hands in the film business. The
company provides such services as
production planning and supervi-
sion and other creative editorial
services for industrial photographic
departments. ff

In the southeast...

on location, or
in the studio...

tve have

complete film facilities.

hut most of all . . .

imagination.

frank willard
productions

3223-b Cain's hill pi., n.w. atlanta 5, georgia

f i 1 SYft£bl> i 1 &

/';-.; •-

/J/SC DEKKO-ROCKWELL FILMS iWM^ 4Z>/3-\''t\r5'

The McClure Picturephone

continues to be the outstanding direct-selling
tool in the insurance and merchandising fields.
This powerful "Salesman's Selling Tool" brings
amazing results.

Write or phone for full informofion

McCLURE PROJECTORS, Inc.

FLOYD PARKER, Genera/ Monoger

1122 CENTRAL AVENUE • WILMETTE, ILLINOIS

CHICAGO PHONE: BROADWAY 3-2310

9TH ANNUAL PRODUCTION REVIEW

181

io San Francisco

(QUALITY is our middle name.
The moment yovr job becomes
ours it receives the meticulous at-
tention of not only a Palmer staff
producer but indeed that of every
technician with whom it comes in
contact.

This "preferred handling" which
has become routine at 611 Howard
goes beyond film handling alone.
The reputation of delivering a
quality product is one of which
we're proud . . . one that ha.s been
earned through 22 years of serv-
ice to particular clients who have
found the laboratory and produc-
tion facilities of Palmer Films
worthy «( their trust.

'o/ntM MmA, inc.

• 11 HOWARD aTRKKT.aAN FRANOIBOO ■

We Visit Arnold & Richter

A Business Screen Report by Tod S+romquist

For 16mm. Film — 400' to 2000' Reels

Protect your films
Ship in FIBERBILT CASES

Sold ot leading deolers

bear

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ESCAR

Motion Picture Service

7315 Carnegie Ave.
Cleveland 3, Ohio

ALTHOUGH Best Known to
American film makers for
their 16 mm. and 35 mm. "Arri-
tlex" motion picture cameras. Ar-
nold & Richter K.G. in Munich.
Germany, has become perhaps the
most completely integrated motion
picture operation in the world —
from manufacture of production
equipment to rental of sound
stages and operation of a film the-
ater.

On the theory that there is no
better way to test and improve the
cameras, spotlights, and film proc-
essing systems they manufacture.
Arnold & Richter have built and
equipped two large sound stages
(3600 and 5400 sq. ft. floor space)
and complete black-and-white and
color film processing laboratories
within their factory area in down-
town Munich. These activities
come naturally to August Arnold
and Dr. Robert Richter. who orig-
inally were early cameramen be-
fore devoting their time to develop-
ing the versatile cameras that now
bear their name.

Build 500-Seat Theater

The 5()0-seat theater adjoining
the factory ollices on Turkenstrasse
(to be completed in a few months)
was another natural extension of
these production activities. Al-
though every evening it will be an
ultra-modern house for current
features, during the daytime hours
the theater will be available for
music and sound recording, as well
as for industry previews and test
showings.

The new large sound stage com-
pleted recently, together with the
smaller one in use for the past two
years, are part of a complete stu-
dio reputed to be the most modern
in ;ill liurope ;it the present time.
In addition to cutting rooms, make-
up and wardrobe facilities, dub-
bing projection equipment, offices
for the renting producers, and a
restaurant, all the craftsmen and
workers of the Arri factory itself
are available when needed. In the
central sound control room are
magnetic recording channels for '4
inch and 1 7' '2mm. film at all re-
cording speeds. About 1 00 persons
are employed in these studio facil-
ities, and they may be rented by
the day or week by either German
or foreign producers.

The black-and-white film proces-
sing machines have been operating
almost continually for over 10
years. The Fox Wochenschau

Right; hand as-
sembly of 16min
Arri cameras ai
Arnold & RIcluer's
jactory in Munich.
Sumdin^ is V. H.
y.einil, supervisor.

newsreel release prints aie pniued
and processed here every week, as
well as feature films. In operation
is a large color processing system
to handle Eastman Color, Agfa
Color. Gevacolor, etc., utilizing
the type of machines Arri has been
exporting to all parts of the world,
including the U.S.

America Turns to 16mm
Of most interest to American
film niakers, however, are develop-
ments in the camera production
departments. After eight years the
factory is finally abreast of new
orders for the 16mm. camera, as
well as the older 35mm. model
which has had few modifications
since it introduced the famous Arri
"through the lens" relfex viewing
system in 1937.

Although overall production of
both size cameras is nearly the
same now, it is interesting that the
great part of 16mm. users are in
the United States, whereas almost
all foreign producers, including
documentary and television, con-
tinue to use the larger 35mm. film.
According to Reinhold Schutz,
Arri's export manager, the Amer-
ican preference for 16mm. is not
a matter of cheaper film stock
costs, but of the American pro-
pensity for travel and the conse-
quent demand for lightweight ma-
terial and equipment, now that the
quality standards of 16mm. equip-
ment have been established. In In-
dia and Pakistan, for example,
where there is one of the world's
largest domestic film industries,
there is virtually no 16mm. film
processing equipment except for
Lunateur Kodachrome. Greece's
new Alpha Studio laboratory built
by Arnold and Richter is designed
for both 16mm. and 35mm. film,
but the studio does not expect to
do any 16mm. processing for the
next several years.

Demand High for 35 Blimp

At present the Arri camera
product in greatest demand is the
lOOO-foot blimp for the 35mm.
Arrifiex. which enables owners of

ihesc caiiicias lo meet almost every
requirement of studio usage. Be-
cause of the large accrued demand
for such a blimp, and the amount
of handwork that goes into laying
in piece by piece the 10 sound-
deadening layers of goat skin, foam
rubber, and lead foil, production
is several months behind the orders
received.

The unique equipment that has
as yet been little publicized is the
"Arricord." a blimped unit in
which are mechanically interlocked
a 35mm. camera and a 17' 2mm.
magnetic film recorder. With no
need of synchronous electric cur-
rent for interlock, the Arricord may
be operated entirely on batteries,
and therefore is an ideal camera
for location and newsreel work
where the best double-system
sound quality must be maintained.

Over SOO workers are employed
in Arnold & Richter's Bavarian
factories, including one near Ros-

VtSUAl AIDS

MOTION
PICTURES

SLIDE
FILMS

SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.

11 EAST 44th STREET
NEW YORK 17, N.Y.

182

BUSINESS SCREEN MAG.A.ZINE

cnhcim dcxotcd to m.miir.iclinc nl
studio liuhting equipment. In adiii-
tion. much spceiali/cd work is con-
tracted out to a large number ol
small shops.

Do a Worldwide Business

Orders from such exotic places
as Mandalay and Johannesburg
come in the same mail with those
from the I'nited States. (Kling
Photo Corp. is the exclusive U.S.
importer. ) A number of shipments
have been made to "iron curtain"
countries and Russia; the R.xport
Department reports that such or-
ders ha\e been dillicult to negoti-
ate, but once signed, the terms of
contracts have been properly car-
ried out.

Cameramen around the world
are always interested in the new-
products of Arnold & Richter: they
know they will be precision prod-
ucts of compact but sturdy con-
struction, built and proved for both
studio and location usage. 9

New Taylor-Hobson Zoom Lens
Designed for Video Cameras

The Taylor-Hobson Studio \ai-
otal, a new zoom lens specially de-
signed for television studio use, has
been introduced by Taylor, Taylor
& Hobson, a division of Rank Pre-
cision Industries Ltd., London.
England. First use of the lens was
on the BBC telecast of Oueen
Elizabeth's Christmas Day speech.

The new lens is said to enable
cameramen to make gradual chang-
es between panoramic views and
magnified close-ups without mov-
ing the camera and without losing
any quality of definition. It was
designed specifically to meet the
problems of the tv studio camera.

.iiul is ,1 comp.inioii to the Outside
Broadcast Varotal model intro-
duced by the company about six
years ago.

The new Studio Varotal is suit-
able for use with both Image Or-
ihicon and Vidicon camera tubes,
interchangeable rear units being
provided to suit the two formats.
Focal length range of the lens is
2V.|." to 8" when titted on Image
Orthicon cameras, and 2.25 cms.
to 8 cms. on Vidicon cameras.
TJic lens will focus down to 5 feet.
^ Optical design of the Studio
\ arotal has been specially devel-
oped to yield the type of perform-
ance demanded by tv transmission
channels. Correction of all lens
aberrations matches the spectral
sensitivity of the tv camera tube
and aberrational compensation has
been provided for the errors intro-
duced by the face of the tube.

Mechanically, the lens has been
designed to fit existing camera tur-
rets with a mininumi of adaptation.
The three controls — focus, zoom
and iris — are in the form of gear
rings which are mounted towards
the rear of the lens, enabling the
fitting of either manual or servo
drives.

Taylor, Taylor & Hobson prod-
ucts are distributed in the United
States by Albion Optical Co.,
Hollywood. Calif. 9

S.O.S. Shows Junior Tripod

S.O.S. Cinema Supply Corpora-
tion has introduced a new product,
the S.O.S. Jr. Tripod, with profes-
sional notched legs, frontal star
knob threading and curved alumi-
num support locks. It is priced at
$145. A complete line of acces-
sories is available. ff

for those who want

fi ms of

distinction . . .

SAM ORLEANS

PRODUCTIONS

— EXPERIENCE SINCE 1914 —

550 fifth avenue /

nev^ york 36, n. y. ,/

/ 21 1 w. Cumberland

knoxville, tenn.

MIDWEST

ANIMATION

SERVICE

•

Technical

Medical
and

Cartoon
Animation

• • •

Art services
for animation,

slide films &
special effects.

KLEIDON
Animation Studio

800 NORTH CLARK ST., CHICAGO 10 • SUPERIOR 7-8886

9 T H ANNUAL PRODUCTION REVIEW

A Major Advance in film Reel Construction

PRECISION DIE-CAST ALUMINUM

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Write /or complete informo'ion.

REELS AND CANS • U mm 400 ft through 2000 ft.
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MARVIN BECKER FILMS

91 5 Howard St., San Francisco 3

Agencies and Business Films:

(continued from page eighty-five)

how to assist both producers and clients (slowly
diminishing through the hard road of video
commercial production involvement) and
aware of the complicated tasks involved, time
factors, etc., U.S. agencies have been loath
to pick up the tab-less and often thankless
assignment for longer films.

Producer Shows Agency Fundamentals

Sans experience to justify the necessary
15% agency commission for this supervisory
role, agencies have become increasingly aware
of the medium's vital status in client affairs.
Today, moreover, they are showing indications
of a new attitude and awakening. One of these
instances involves a mid-west agency whose
principals have been tutored by the head of a
film studio out of Chicago.

Result of the development has been the
opening of two important accounts in which
each side directly benefited. The producer
got an important picture contract from one of
the agency's clients; the agency won a new
industrial account for all phases of its business
through an alert, sympathetic and helpful con-
tribution to the account via the film medium.

Sponsors Seminar on A-V Techniques

Comes now the important Jordan. Sieber
and Corbett. Inc. agency, with a leading posi-
tion in the ethical medical advertising field.
Within recent weeks this agency hosted two-a-
day "Seminars on Audio-Visual Techniques
for Communication" in Chicago and New
York. Frankly declaring that audio-visual
media had reached a new plateau of impor-
tance to the advertising and sales departments
of industry concerns, JSC executives screened
a wide selection of the award-winning motion
pictures of such firms as MPO Productions.
Sturgis-Grant, Mervyn LaRue, Transfilm.
Robert Lawrence Productions and a panoply of
foreign spots and commercials via Arco Film
Productions.

Examples included new visual techniques.
color processes, content ideas, and other
original-creative approaches "of which the
advertiser must now be fully aware" as key
tools of communications.

Clearly needed is a restatement of agency
commission policies by leading producers
throughout the country, a frank assessment of
agency experience and serious help from the
iiuliiMiy Itself to all agencies who seek techni-
cal and creative counsel from producers. 58"

PROFESSIONAL

16IVIIVI

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processing

FASTAX SPECIALISTS

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For sensible prices,
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Cliff Hanna
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1004 EAST JEFFERSON AVENUE
DETROIT 7, MICH. WO 2-3400

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• original music scores.

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9 NEW HI-FI DISC AND TAPE
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FILM MUSIC Inc.

723 SEVENTH AVE.
NEW YORK 19. N. Y.

184

BUSINESS SCREEN MAGAZINE

SYMBOL OF

PROFESSIONAL

QUALITY

EMPIRE mmm

INCORPORATED

Films for industry and television

1920 lYNDALE AVENUE SOUTH
MINNEAPOLIS 5, MINN.

Used World-Wide By
Discriminntinti Cameramen

Cinekad Synchronous Motor
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Kodak, RCA, Ampro and Victor 16mm pro/ecfors

at synchronous speed.

Projector can be instantly attached to Synchronous
Motor Drive and quicltiy detached at any time in
a matter of seconds. An outstanding feature Is
the flexible shaft which connects motor with pro-
jector and permits smooth, quiet and steady opera-
tion. No special technical knowledge required for
Installation and mounting.

CINEKAD ENGINEERING CO.

763 Tenth Ave. New York 19, N. Y.

PLaza 7-3511

Send for free folder of illuitrated Motion Pit-
ture and A-V equipment mfrd. by Cinekad.

Sulucl Filiu!> fur llurriiyuti!

Business Juries \;ini{' Five Pictures

Irs First one-hour screen package, repre-
sentative of this country's $150 million
output ol business motion pictures, was an-
nounced by the Committee on International
Non-Theatrical Events (CINE) for showing
next month (April 21-24) at the Festival of
Films in Service of Industry to be held at
Harrogate, England.

Four regional screening groups met in Chi-
cago, Pittsburgh. New York City and Roches-
ter, New York to select the specified, limited
program from among entries submitted in In-
dustrial Relations, Advertising, Public Rela-
tions and Sales categories by leading American
sponsors and their producing studios. Entries
acceptable to the Harrogate program were then
submitted to a final screening subcommittee of
CINE in Wa.shington, DC.

67 Judges in Four Areas Participate

Altogether, 67 eminent judges, experts in
the above four business categories plus film
authorities, made the selections. This marked
the first time that American businessmen have
made this kind of selection of noteworthy films
to represent this country abroad. Picked from
more than 80 motion pictures reaching the
semi-finals were:

Speakini; of IVord.^i, sponsored by Pan-Amer-
ican World Airways and produced by Henry
Strauss & Co., New York.

The Hope Thai Jack Built, sponsored by the
National Association of Investment Companies
and produced by Robert Lawrence Produc-
tions, New York.

The Production of USS Steel Sheet. ■i, spon-
sored by the United States Steel Corporation
and produced by The Jam Handy Organiza-
tion. Detroit.

Silk, sponsored by the International Silk As-
sociation (U.S.A.). Inc. and produced by
Riviera Productions, Los Angeles.

One other motion picture, not officially
chosen for the one-hour screening time allo-
cated to the United States, was sent abroad as
an "extra" because of its special appeal as a
symbol of British-American friendship. This
was The Mayflower Story, saga of the journey
of the Mayflower replica which sailed the At-
lantic to Plymouth last year. The film is spon-
sored by Aero Mayflower Transit Co. and
produced by Paul Alley Productions.

Task of Business and Industry Group

Preliminary selection of tilms for the Har-
rogate Festival was handled by CINE's Busi-
ness and Industry Sub-Committee under the
chairmanship of John Flory, Advisor on Non-
Theatrical Films for the Eastman Kodak Com-
pany, assisted by Thomas W. Hope. Assistant
Advisor.

Chairman of the regional screening group
viewing Public Relations" film entries in New
York City was Eyre Branch. Standard Oil Com-
pany (N.J.). The Industrial Relations films
were screened by a Chicago committee, with

(CONCLUDED ON FOLLOWING PAGE 186)

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Phone: Davis 8-7070

9TH .ANNUAL PRODUCTION REVIEW

SCENE-TO-SCENE COLOR CORRECTIONS

• Color balanced 16mm continuous
contocJ release prints, contact mas-
ters and internegatives.

• Color balanced 16mm step-register
contact or optical masters and inter-
negatives.

If you have problems in getting a
good color-corrected print, printing
master or internegative from produc-
tions that may perhaps include more
than one type of shooting stock, you
will be interested in our automatic
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FILM EFFECTS

of Hollywood, Inc.

Linwood Dunn, ASC Cecil Love

'30 years of Mo/or Studio Experience"

1153 No. Highland Ave. • Hollywood 38, Cnlif.

Select Films fur Harroqate:

(CONTINUED FROM PRECEDING PAGE 185)

the cooperation of the Chicago Association of
Commerce & Industry. Chairman in Chicago
was O. H. Coelln. Jr.. publisher of Business
Screen.

Ralph Hoy, .Aluniinuni Company of Amer-
ica, was Chairman of the Advertising films"
screening group which met in Pittsburgh. Sales.
Sales Training and Sales Promotion Films were
screened in Rochester under the co-chairman-
ship of Mr. Flory and Mr. Hope.

Future CINE plans include selection of films
for up-coming festivals at Venice. Italy and at
Edinburgh. Scotland. 1^

* ♦ *

These IVames Made Hews:

r'r Mario O'Harc has hceii appoiiiird usidciit
sales vice-president lor Mexico and Central
America with .Alexander International, a di-
\ ision 1)1 .Mcxandei Film Co. He will have
nllices at Balderas .'i(i-6()2. Mexiccj City, and
\vill serve V.S. screen ad\ertisers in the seven-
country area, as well as setting up campaigns
lor Mexican and Central .American firms . . .
M. Niclicilas Ciilroy, formerlv a .'ervice execu-
ii\c c)l .Scliwcrin Rescarrh. has joined Film
I'lodudion Siiper\ isors. New York Citv, to
head |)l.innni<i and prctduilion ol special film
conimerc iaK lor lesearth purposes . . . Harry
Hogg has rc-joincd General Film I.aljoratory.
Detroit, as a sales rcjjresentative. s])ef iali/ing
in .luplicalions ol the coni])any's newh-instal-
Icd Andic l)c- Brie color processing ecjuipment
lor motion pirlincs and slidefilms . . . John
.V. H\ers li.is luen n.imcd iliici West Coast
I ( presc-nlalixe of Stcrling-Mo\ ies U.S. .A., with
lic.idciuarters at I KiO \'ine. Fos .Angeles. He
ivill direct the comp.ims lice fdm distribu-
tion to rV stations and non-theatrical groups
.md its monthly "N'ews-Sc ic-en" newsrcel
set \ ice to TV news editois. ^

* * *
Nebraska Studio in Nen- Quarters

•is Cliristensen-Kennccly Productions has re-
cenlh nio\c'd into new (|u.iiters at 2824
ll.irnc-\ Street. Omaha .'11. Xebr.iska. The
new location will house the- companx's sound
"-t.igc. prodiKiion (lep.ii tinenis. .im! biisinos
ollices. »

* * *

McLarty Firm Merges With Academy TV Co.

■;V In the Mid-Atlantic area they're talking
about the recent merger of McFarty Picture
Productions, long-established Bulfalo producer,
with Acadetiiy Television Productions of Syra-
cuse, N.Y. New firm natne is Acadetny-
McLarty Productions, Inc. H'

* * *

Johnson Motors' Nen Boating Adrenlure Film
V At press-time, the Johnson Motors people
announced completion of another good adven-
ture film for this outboard marine engine firm's
growing library. The new title is Three for
Adventure, a 28-minute color film on the first
crossing of the Atlantic Ocean by an outboard-
powered boat which occurred last summer.
Picture story on this next month. \^

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WM. SCHUESSLER

361 W. SUPERIOR ST.
CHICAGO 10, ILLINOIS

BILL DEMiNG

PICTURES FOR BUSINESS

• GOVERNMENT

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1937 Holly Drive
HOLLYWOOD 28. CALIF.
Phone: Hollywood 7-7009

ALL services now available under
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B U S I N E S .S SCREEN MAGAZINE

Films
for

Industry
and

Television

CHARLES CAHILl

and
ASSOCIATES, INC.

6000 SUNSET BOULEVARD
HOLLVWOOO 28, CALIfORNIA

Till! I!iiiiiiiii!ri:i:il IluusrunI

^Isi street

^0' lexington M«i) -

The country's most modern Studios
featuring a 6-channel [nterlock
Screening Room — and of course —
the fabulous TIME MACHINE!

Mole-Richardion Shouf a Cobweb Spinner

is I he Mulc-Richardson Co., Hollywood, is
introducing a new line of special etiects devices
known as MolelTects. First of the new prod-
ucts now available is the Cobweb Spinner Mol-
elTect, said to have as its outstanding attribute
simplicity of operation. To operate you need
only nil the cup with tluid, screw down cover,
point the machine and pull the trigger switch.
The result is a thin stream of lluid blown out
live to ten feet for placement as desired. An
especially designed carrying case holds the
spinner and necessary materials for the web,
cleaning, dusting and duster. Write M R at
937 N. Sycamore Ave.. Hollywood 38 for
brochure and prices. 13'

:;: :i: *

Harwald Holds a Well-Attended Open House

ti Congratulations to energetic Bob Grunwald
of the Harwald Company and his hard-working
start' for another Open House and Audio-
Visual Workshop program held in the com-
pany's Evanston, 111. plant February 26-28th.
These "Cracker-Barrer" seminars take a lot
of hard work but the attending groups seemed
to get a big kick out of the free exchange of
ideas, opinions and reports.

A lead-ofl" speaker was Business Screen's
publisher. Otto Coelln, but top honors for the
program went to EB Films" president Maurice
Mitchell who gave a strong pitch on the needs
and problems of the current Defense Educa-
tion program and its implications in the
field of science teaching, language instruc-
tion, etc. ff

* * *

Kleidon Studio Installs an Oxberry Stand

i^ Richard Kleidon, long-established service
organization in Chicago, is the proud owner
of a new Oxberry animation stand. New equip-
ment greatly increases facilities and quality of
services for Kleidon Studio production of medi-
cal, cartoon and technical animation. ff

* * *

Warner Bros, and Screen Gems Acquire Nen
Eastern Studios for Video Spot Production
is The Manhattan production world has been
merger-conscious these late winter weeks. With
news of Warner Bros." recent tie-in with Film-
ways for Eeastern tv spot production (and
vice-versa for Filmways on the West Coast )
came announcement shortly after of Screen
Gems" purchase of Elliot, Linger & Elliot, Inc.

Screen Gems is the tv subsidiary of Colum-
bia Pictures and also noted the hiring of com-
mercial production personnel of Universal
Studios to serve as the West Coast branch of
the new EUE division,

Al Mendelsohn, who recently left Universal
to join EUE, will be sales manager for both
East and West Coast branches of the new
Screen Gems" division. Note: With these
changes going on, our listings" editors will have
a few revisions to offer in our first Listing Sup-
plement coming up in a following issue of
Business Screen. H'

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6555 NORTH AVENUE. OAK PARK. ILLINOIS
EUCLID 6-6603

you're in good company

'-^READERS DIGEST ASSN., INC.
■^ FRUIT OF THE LOOAA CORP.
■^ THE COCA-COLA COMPANY
■^ McKESSON & ROBBINS, INC.
•^ J. C. PENNEY COMPANY

^SCRIPTO, INC.

WHEN YOU LET

■y7/uma&

DRAMATIZE YOUR PRESENTATION
FROM CREATION TO COMPLETION

• TV • SOUND SUOIFILMS • FIIMOGRAPHS

EIZICQ2I3 PRODUCTIONS, LTD. ^

IS West 46th Street, New York JU 3-2

9TH ANNUAL PRODUrTIOX REVIEW

NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Association Films, Inc., Broad at

Elm, Ridgcfield, N. J.

• NEW YORK •

Association Films, Inc., Ml Mad-
ison, New York 17.

Buchan Pictures, 122 W. Chip-
pewa St., BiiHalo.

Crawford, Immig and Landis,
Inc., 200 Foiirih .Avenue, New
York 3, New York.

The Jam Handy Organization,

1775 Broadwav, New York 19.

S. O. S. Cinema Supply Corp.,
602 W. 52nd St., New York 19.

Training Films, Inc., 150 West
54th St., New York 19.

Visual Sciences, 599BS SiifTern.

• PENNSYLVANIA •

Appel Visual Service, Inc., 927

Penn Avenue, Pittsburgh 22.

J. P. Lllley & Son, 928 N. 3rd St.,
Harrisburg.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

The Jam Handy Organization,
Pittsburgh. Phone: ZEnith 0143.

• WEST VIRGINIA •

B. S. Simpson, 818 Virginia St.,
W., Qiarleston 2, Dickens 6-
6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories Sc Studio,
Arlington Suburb, P.O. Box
8598, Jacksonville 11.

• GEORGIA •

Colonial Films, 71 Walton St.,
N. W., Alpine 5378. Atlanta.

• LOUISIANA •

Stanley Projection Company, 1117
Bolton Ave., Alexandria.

Delta Visual Service, Inc., 815

Povdras St., New Orleans 12.
Phone: RA 9061.

• MARYLAND •

Stark-Films (Since 1920), Howard
and Centre Sts., Baltimore 1.
LE. 9-3391.

• MISSISSIPPI •

Herschel Smith Company, 119
Roach St., Jackson 110.

• TENNESSEE •

Southern Visual Films, 687 Shrine
Bldg., Memphis.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 1018 So.
Wabash Ave., Chicago 5.

.Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.

Atlas Film Corporation, 1111
South Boulevard, Oak Park.

The Jam Handy Organization,

230 N. Michigan .Ave., Chicago
1.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago 45.

• MICHIGAN •

The Jam Handy Organization,

2821 E. Grand Blvd., Detroit
II.

Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.

• OHIO •

Academy Film Service, Inc.,

2110 Pavne Ave., Cleveland
14.

Films Unlimited Productions, 137

Park Ave., W., Mansfield.

LIST SERVICES HERE

Qualified audio-visual dealers are
listed in Hiis Directory at $1.00 per
line per issue on annual basis only.

Frvan Film Service, 1810 E. 12th
St., Cleveland 14.

Sunray Films, Inc., 2108 Payne
.Ave., Cleveland 14.

The Jam Handy Organization,

Davton. Phone: ENterprise
6289.

Twyman Films, Inc., 400 West
First Street. Dayton.

M. H. Martin Company, 1118
Lincoln \Vav E., Massillon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co., 5620
Hollvwood Blvd., Hollywood
28.

The Jam Handy Organization,
1402 N. Ridgewood Place, Hol-
lywood 28.

Photo & Sound Company, 5525
Sunset Blvd., Hollywood 28.

Ralke Company, Inc. A-V Center,
849 N. Highland Ave., Los
Angeles 28. HO. 4-1148.

S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.

Spindler & Sauppe, 2201 Beverly
BI\d., Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Stevenson St., San Francisco.
Photo & Sound Company, 116

Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,

San Francisco II.

• COLORADO •

Audio-Visual Center, 28 E. Ninth

Ave., Denver 3.
Davis Audio Visual Company,

2023 E. Colfax .Ave., Denver 6,
Colorado.

• OREGON •

Moore's Motion Picture Service,

1201 S. W. Morrison, Portland
5, Oregon.

• TEXAS •

Association Films, Inc., 1 1 08 Jack-
son Street, Dallas 2.

• UTAH •

Deseret Book Company, Box 958,

Salt Lake Citv 10.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION

Priidiictifin Lines

Graphic Arts Workshop Opens
Hollywood Tru-Line Facility

ti Film and slidefilm producers in
the Hollywood area can soon take
advantage of type and art acetate
overlays produced photo-mechan-
ically. This unique titling process
and animation aid, known as Tru-
Line. has previously been avail-
able in Chicago through the
Graphic Arts Workshop, Inc.

The Tru-Line process produces
overlays in a full range of both
transparent and opaque colors, as
well as black and white. And since
the image on the acetate is pro-
duced photo-mechanically, black
and white are already in existence
and will pick up. The Tru-Line
process has been used for film
titles, animation, slidefilms, and
television commercials by Chicago
producers for the past five years.

"The main advantage of Tru-
Line," says Dean Renly, who is
heading the new West Coast oper-
ations, "are photo-crisp image
quality, unrestricted selection of
type style and size and hand let-
tering, reproduction of clients"
logos and illustrations, complete
absence of ghost image when used
for scratch-off animation, speed of
service, and low cost."

To introduce the Tru-Line proc-
ess to producers in the Hollywood
area. Dean is offering complete
information and sample to any
producer who calls him at Holly-
wood 2-3374 and requests this in-
formation. Hollywood Tru-Line
facilities will open March 15 at
6767 Sunset Boulevard. W

Alexander Film Signs With
France-Ecrans for Production

w- Alexander Film Co.. Colorado
Springs producer-distributor, has
signed an agreement with France-
Ecrans of Paris for the distribution
of French-produced theatre com-
mercials in this country through
Alexander Film.

The agreement calls for the
French theatre-commercial pro-
ducer to provide Alexander with
tilms from its syndicated library on
several lines of business. Under
terms of the pact, the films will
automatically become the property

188

BUSINESS SCREEN MAGAZINE

Pruiluctiuu Liuus:

of Alexander Film when any of
several royalty or time-limit spe-
eilications occur.

Specially produced hrand-nanie
tilms which are available after edit-
ing for U. S. distribution will also
be made available to Alexander
for screening rights in this coun-
try.

In addition to its own tilms.
France-Ecrans will buy from other
European sources tilms acceptable
to Alexander, and re-sell them to
the tirm for distribution to America.
At their discretion, the French
producer may submit tilms for ap-
proval from (lermany. Spain. Italy
and Belgium.

The new arrangement, Alexan-
der Film said, has been made to
provide U. S. advertisers with ver-
satile theatre-screen advertising
programs, and to give them full ad-
vantage of the combined talents of
top European theatre-commercial
producers. R"

New Animation Stand, Optical
Printer at Eastern Effects, N. Y.

;V; Eastern ElTects, inc.. New York,
leading eastern animation and opti-
cal etl'ects tirm. has recently in-
stalled a new animated stand and
optical printer for the production
of ""aerial image" etlects.

The new equipment will enable
Eastern to deliver a wide variety
of motion picture effects in much
faster time and with better quality
than ever before possible.

Some of the advantages ""aerial
image"' will offer are a considerable
reduction in film handling and
fewer generations required for very
"tricky" effects. Resultant prints
are sharper and cleaner.

The new $90,000 "aerial image"
equipment, exclusive with Eastern
in the New York area, is strong
evidence that the firm's manage-
ment— Maurice, Max and Sam
Levy — believe that whatever video-
tape may have to offer, film will
remain a principal medium of
visual communication for many
years to come. H"

Carter & Galantin of Georgia
Opens Studio in Atlanta

Carter and Galantin. Incorpor-
ated, producer of sales training
aids, displays and other point-of-
purchase materials, announces the
opening of a new motion picture
and audio-visual production studio
in Atlanta, Ga.

The new organization. Carter
and Galantin of Georgia, is located
at 752 Spring St.. N.W. It oilers
complete creative and production
facilities for 16mm and 35mm and
Cinemascope motion pictures,
slidetilms. and television commer-
cials.

Studio space covers over 14,000
sq. ft. and includes three sound
stages plus fully equipped facili-
ties for art and animation, sound
recording, camera and editorial
departments.

Carter and Galantin of Georgia
also owns and operates Atlanta
Film Laboratories. The laboratory
is equipped with high-speed, jet-
spray processing and printing for
both I6mni and 35mm tilm, in-
cluding reduction printing and
effects and equipment for handling
16mm and 35mm optical and mag-
netic tracks.

Management personnel includes:
Durwood P. Walters, production
manager; Robert Rockwell, sales
manager; and Dana C. Rogers,
laboratory manager. Walters and
Rockwell formerly were associated
with Wilding Picture Productions,
Chicago. Rogers previously was
with Southwest Film Laboratories,
Dallas, and Deluxe Laboratories,
New York.

Carter and Galantin, Incorpor-
ated, has manufacturing facilities
in New York, Chicago and Los
Angeles, and sales offices in De-
troit. Dallas and Atlanta. 1^

* * *
Admaster Adds Two Floors
M Admaster Prints. Inc., New
York, has added two new floors of
specialized equipment for slide
preparation and specialized slide
production facilities. The tirm is
a large producer of slides for over-
head projectors and also maintains
a volume mailing service. R'

BUSINESS SCREEN'S PROFESSIONAL CALLBOAt

Special Rates Available
■wT Advertisements in this depart-
ment are carried as a special serv-
ice at half regular display rates.
Costs conlirmcd on receipt of
copy at 7064 Sheridan Rd.. Chi-
cago.

WANTED
SLIDEFILM, MEETING WRITERS

Here's a real opportunity for
two creative men who have
pride in their profession, who
are looking for a conf^enial
and progressive atmosphere in
which to develop a prosperous
career. Interested only in men
whose writing is top-notch,
who write with budget in mind,
who can effectively apply
imagination and ingenuity to
accomplish customer objec-
tives. The openings are per-
manent staff positions with a
large national organization
serving blue-ribbon accounts.
All correspondence on a confi-
dential basis. Our people know
of this ad.

Write Box BS-2-C

BUSINESS SCREEN

7064 Sheridan Rd. • Cliicago 26, III.

WANTED
MOTION PICTURE CAMERAMAN

For permanent position in
New England. Must be top
notch man capable of dkect-
ing cast and taking charge of
a camera unit. Experience
necessary in 35mm and 16mm
with Mitchell, Maurer, and
Cine Special cameras. Send
resume and references to:

BAY STATE FILM
PRODUCTIONS, INC.

Box 129
Springfield 1, Massachusetts

• FADES

• WIPES

• MATTES

• INSERTS

• DISSOLVES

• SUPERIMPOSURES

• TRICK PHOTOGRAPHY

• ANIMATION

F E S S

specialized titles

RAY MERCER&co.

E S

A B L I S H E D

19 2 8

Send for Free Special EfFects Chart.
4241 NORMAL AVE , HOLLYWOOD 29, CALIF,

OPTICAL EFFECTS
35 & 16mm

CinemaScope
B&W or Color

NOrmandy 3-9331

SALESMAN WANTED

Young, aggressive film com-
pany has growing pains. Now
servicing blue-chip accounts
but neglecting new business.

We'd like to talk to a pro
who can sell live shows, mo-
tion pictures, slidefilms, mer-
chandising programs. Com-
plete permanent staff and full
facilities will back up his ef-
forts.

First step is to send us your
resume. We'll acknowledge
receipt, keep it confidential.
Detroit location.

Box BS-2B
BUSINESS SCREEN

7064 Sheridan Rd. • Chicago 26, III.

MOTION PICTURE
DIRECTOR WANTED

Permanent position with
one of country's oldest in-
dustrial motion picture pro-
ducers for director with ex-
perience on Photoplay Type
Productions. Opportunity for
wide variety of assignments.
Send letter with complete
resume of experience. Replies
kept confidential. Qualified
directors will be interviewed.
Our staff knows of this ad.

Write Box BS-2-A

BUSINESS SCREEN

7064 Sheridan Rd., Chicago 26

WANTED
MOTION PICTURE WRITER

Staff opening for writer with
substantial Motion Picture
background, and solid experi-
ence in writing for commercial
and industrial clients. Excellent
opportunity for top-notch man.
All replies kept confidential.
Our staflf knows of this ad.

Write Box BS-2-D
BUSINESS SCREEN MAGAZINF

7064 Sheridan Rd.

Chicago 26, !'

9TH .ANNUAL PRODUCTION REVIEW

AN INDEX TO ADVERTISERS IN THE 9TH ANNUAL PRODUCTION REVIEW

— A —

Alexander Film Company 17

Allied Audio-Visual Services 68

Aniniatic Productions, Ltd 187

Association Films, Inc 141

Atlas Film Corporation 51

Audio-Master Corporation 173

Audio Productions, Inc 13

— B —

Bay State Film Productions. Inc 42

Becker. Marvin. Films 184

Bell & Howell Company 7

Berndt-Bach. Inc 93

Beseler. Charles. Company 87

Better Selling Bureau II

Byron Laboratory 5

— C —

Cahill, Charles, and Associates. Inc.. 187

Calvin Company. The 69

Camera Hc|uipmcnt Co.,

Inc 31, 1 69, \75

Camera Mart Inc., The 11^

Capital Film Laboratories, Inc. . . .75, 76

Capitol Library Services 66

Caravel Flms, Inc I

Cate & McGlone 10

Chicago Film Studios 60

Cinekad Engineering Co 25. 185

Cinema Research Corp 1 80

Colburn, George W., Laboratory Inc. 168

Colburn, John, Associates, Inc 54

Colmes-Werrenrath Productions, Inc. 83

Color Reproduction Company 32

Color .Service Co., Inc 89

Compco Corporation 1 84

Comprehensive Service Corporation . 62

Condor Films, Inc 177

Consolidated Film Industries 23

Corelli-lacobs Film Music Inc 184

Crawley Films Limited 156

Creative Arts Studio, Inc 186

Current Affairs Films 92

— I) —

Oa-Litc Screen Co 172

Dekko Films. Incorporated 181

Deming, Bill 186

Distributor's Group, Inc., The .... 177

Donovan, F. R 169

Douglas Productions 66

DuKane Corporation 40

Dunn, Cal, Studios 26

Du Pont, E. I., de Nemours & Co.,

Inc. Photo Products Division .... 121

Dynamic Films, Inc 28, 29

— E —

Eagle Film Laboratory, Inc 92

Eastern EITects Inc 1 76

Eastman Kodak Company 1 25

Empire Photosound Inc 185

Escar Motion Picture .Service 182

— F —

Fairbanks, Jerry, Productions of

California, Inc 67

Farrell and Gage Films, Inc 178

Fiberbilt Sample Case Co., Inc. ... 182

Film Effects of Hollywood 186

Filmfax Productions. Inc 1 83

Film Graphics Inc 173

Film Producers Association of Minn. 38

Film Producers Association of N. Y. 18

Film Services, Inc 82

Filmsounds, Inc 1 87

Fischer Photographic Laboratory, Inc. 187

Florman & Babb, Inc '. 79

61
92
55
31
65
27

— G —

Ganz, William J., Co., Inc

Genarco, Inc

General Film Laboratories Corp. . .

German, W. J.. Inc

Glas, Sherman, Productions, Inc. . . .
Granducci, Oeveste, Scripts By. Inc

Graphic Arts Workshop 24

Graphic Pictures, Inc 163

— H —

Haig & Patterson, Inc 82

Halas & Batchelor Cartoon Films Ltd. 154

Halligan, George 158

Hance, Paul, Productions, Inc 58

Handy, Jam, Organization, Inc.,

The .• . . Back Cover

Harwald Company, The 1 85

Henry, Bruce 185

HFH Productions, Inc 78

Hillsberg, F., Inc 62

Holland-Wegman Productions I 79

Holmes, Frank, Laboratories, Inc. . . 50

— I —

Ideas Illustrated Inc 179

International Sound Films Inc 76

— J —

Jamieson Film Company 44

Jones, Dallas, Productions, Inc 47

— K —

Kalart-Victor Animatograph Div. . . 59

Key Productions, Inc 92

Klaeger Film Productions, Inc. ... 74

Kleidon, Richard 183

Kling Photo Corporation 64, 65

Knight Studio 165

Knight Title Service 48

— L —

La Belle Industries Inc 46

Le Brea Productions Inc 38

Lab TV 184

Lakeside Laboratory 56

Lewis & Martin Films, Inc 92

— M —

Magnasync Manufacturing Co., Ltd.
Manhattan Color Laboratory, Inc. . .

Marathon TV Newsreel

McClure Projectors, Inc

Mercer, Ray, & Company

Mitchell Camera Corporation

Modern Talking Picture Service,

Inc Second C

Motion Picture Laboratories, Inc. . .

Moviclab Color Corporation

Moviola Manufacturing Co

MPO Productions, Inc

Murphy, Owen, Productions, Inc. . .

155

181

189

over

185

158

— N —
National Audio-Visual .Association
National Educational Films. Inc.
Neumade Products Corporation .
Niles. Fred A., Productions, Inc.

— O —

Orleans. Sam. Productions Inc. . . .

167

156

I S3

— P —

Palmer. W. A., Films, Inc 182

Parthenon Pictures-
Hollywood 8, 32, 40, 44, 48

52, 54, 59, 60, 66. 71, 75, 78, 80, 180

Pathescope Productions 41

Peerless Film Processing Corp 94

Pelican Films, Inc 175

Pictures for Business 186

Portman. Warren Conrad. Co 1 54

— R —

Radiant Manufacturing Corp 37

Rapid Film Technique, Inc 157

Ray, Reid H.. Film Industries. Inc. . . 174

RCA Victor Custom Record Sales . . 80

Regan Film Productions. Inc 71

Rocket Pictures. Inc 11

Rockett. Frederick K.. Company .. 169

Ross. Charles. Inc 2

Ross, Wallace A.. Enterprises .... 160

— S —

Sarra, Inc 6

Schuessler, William 186

S.O.S. Cinema Supply Corp 173

Sound Masters, Inc 57

Southwest Film Industries, Inc. ... 160

Spindler & Sauppe 171

Stark-Films 171

Strauss, Henry, & Company, Inc. . . 49

Studio Lighting Company, The .... 132

Sturgis-Grant Productions, Inc 177

Sutherland. John. Productions 3

Sylvania Electric Products Inc 171

— T —

Technicolor Corporation 21

Television Graphics Inc 173

Telic, Inc 54

Te,\as Industrial Film Company ... 84

Tiesler Productions 158

Training Films. Inc 186

Transtilm Incorporated ....Third Cover

Tri-Art Color Corporation 9

— U-V-W-Z —

United States Productions 25

Vacuumate Corporation 152

Valentino. Thomas J.. Inc 46

Van Praag Productions 53

Videart Inc 153

Video Films 184

Viewlex. Inc 159

Visualscope, Inc S

Wade, Roger, Productions 16

Western Cine Service, Inc 63

Wilding Picture Productions. Inc. . . 33

Willard Pictures Inc 170

Willard. Frank, Productions 181

Wollf, Raphael G., Studios, Inc. . . 77

Wright, Norman, Productions Inc. . . 81

Zouary, Maurice H 14

Zweibel, Sevmour, Productions, Inc.' 182

Mfm^isy

PUD LANE, Vice President, Slide-
films. Producer of more than 300
slidefllms and filniographs ' — many
award winners, every on^a result-
getter.

WILLIAM MIESEGAES, President. Has

made more than 450 superior film
productions. Founder of Transfilm
and for 18 years, an industry leader.

WALTER LOWENDAHL, General Con-
sultant-Producer. In Hollywood and
New York, a maker of films for theater
and business; a producer of many
skills and accomplishments. Co-
founder of Transfilm.

f ->

ANDREW GOLD, Producer. Former
Eastern production chief of Warner
Bros.; producer-director of more than
100 films for business, government
and theater.

JOSEPH BRUN, ASC. Director of Pho-
tography. Academy Award nominee
for photography; internationally dis-
tinguished for his theatrical and
documentary work.

DOORWAY TO DISTINCTION

IN MOTION PICTURES AND SLIDEFILMS FOR BUSINESS AND INDUSTRY

aiwrf

JOHN CUDDY, Animation Production
Manager. From Popeye to Betty Boop
through "Gulliver's Travels" and tech-
nical animation for industry and gov-
ernment, a veteran with the brush.

MICHAEL CALAMARI, Supervising
Editor. More than 40 industrial and
800 TV films to his credit; an expert
in film making's final phase.

WILLIAM BURNHAM, KARL FISCHL,

Vice President, Sales Vice President, Sales

From the executive ranks of top corporations, businessmen skilled at evalu-
ating client film needs and devising maximum film utilization.

T R A O F I LM

33 WEST 45th STREET, NEW YORK 36. N. Y. Telephone; JUdson 2-1400

PRODUCERS OF QUALITY FILMS TO FIT EVERY BUDGET

iim
ojiomiciis

fp|SSIICIIIIOIl|

N C 0

RAT

SELF-CONTAINED

Complele contntl of production, from script to screen, means
that the buyer gets swift, (lej)en(lable service with maximum
economy. .4n organization set up to contain, within its own
walls, all the facilities essential for production (and utiliza-
tion service as well) can |>ick up aud carry an undivided
rrsponsihility.

With notliing "farmed out" there is no "bucket brigade" and
no ditfiUcatc overhead or "setting-up" expense.

;^ JAM HANDY

Jj' Dramatizations

"^V Visualizations

^ Presentations

^ Motion Pictures

i^ Slidefilms

^ Training Assist

EW YORK 19 • HOLLYWOOD 28 • DETROIT 11 • PITTSBURGH . DAYTON • CHICA(
.lUdson 2-4060 Hollywood 3-2321 TRinity 5-2450 ZEnith 0143 ENterprise 6289 STote 2-

liovsr to

void the
j| commo
cause of
usiness f il

I^^^HHiH

^sss^^^

Ineffective (Ustrihiition. There yoit
have the most common cause of busi-
ness film failure.

Only when the well-made film is
seen by the maximum number of
people it is designed to reach, can it
be considered fully successful. Make
sure yours is. Follow the example of
many of the country's foremost trade,
professional and business organiza-
tions: assign your film's distribution
to specialists with the most impres-
sive distribution record. Use the firm
that distributes more sponsored films
than all other distributors combined-

MODERN TALKING PICTIIRK SKRVICK.

modern's record as leader in its field
goes back to 1935. Today, modern dis-

tributes business films for showings
before general 16mm audiences, on
television, and in motion picture thea-
tres all over the United States and
Canada.

Most modern clients have the re-
sources to set up their own film dis-
tribution departments. Why, then, do
they use modern'? They find that
MODERN does the job more expertly
and at lower cost than they can do it
themselves.

Film promotion, distribution, ship-
ping and print maintenance are all
parts of MODERN service. You get peri-
odic, audited circulation reports and
analyses of the job done for you. Get
the facts today: use coupon.

Sales Offices

New York Chicago Detroit Los Anfreles

Pittsburgh San Francisco

MODERN

Talking Picture Service, Inc

3 Easf 5ith St.. AVtc York

FREE! Writp fi)r The Opportunity for Biisi-
I'lss Sjionnorvd Films. Use the coupnn helow.
Ni) siilcsnian will call unless you request.

Name

Title

Company

Street

City & State

This advertisement prepared hy Lawrence Peskin. Inc

ASK ANY

CARAVEL CLIENT .. .

Allied Stores Corporation
American Bible Society
American Can Company
American Heart Association
Associated Merchandising Corp
Berkshire Knitting Mills
Bethlehem Steel Company
Godfrey L. Cabot, Inc.
Calvert Distillers Company
Cluett, Peabody & Co., Inc.
General Fireproofing Co.
J. C. Penney Co., Inc.
Royal McBee Corporation
Socony Mobil Oil Co., Inc.
Towmotor Corporation
Towle Manufacturing Co.
. . . and tiumv others

The Shortest Distance Between
2 Points Is a STRAIGHT LINE

There are many ways to bring new sale? ideas and prochicl information to the person
behind the counter. Some are round-about and ineffective, losing force and sales appeal
at each step. But one sure way is film . . . straight line-direct and economical ... a
film that delivers the full force of the idea— that enthusiastically explains the product.
This is the most effective tool a sales manager can have.

Caravel has been making straight line films for over a quarter century— fihtis created by
expert craftsmen to the needs of individual clients in dozens of industries. We invite
you to view one or more of these films — either in your office or ours— and find out for
yourself how they were made to deliver the full force of management planning to the
salesman and the customer.

CARAVEL FILMS, INC.

20 West End Ave. (GOth St.) New York 23, N.Y. CI 7-6110

IIMI
llllDUCilS

iissocimioiil

I'HODVCING BUSINESS FILMS FOR AMERICA'S LEADING ADVERTISERS FOR 37 YEARS or~cwYo„

Extraordinary

and

COLOR

TRI ART COLOR

WINDJAMMER

First Cinemiracle Production: Eastman Color
Negative Processing and Prints by Tri Art.

DU ART

BLACK AND XA^HITE
FILM PROCESSING

MAGNETIC OR OPTICAL
SOUND PRINTS

. . . mode from your magnetic striped material to
bring you lower production and laboratory costs
with superior sound quality.

• Send For Technical Bulletin =6

CORPORATION

(a iubiidiiiry of Du Art Film Lubi., Inc.)

245 West 55th St., New York 19, N. Y. . PLaza 7-4580

IN CANADA: ASSOCIATED SCREEN INDUSTRIES, lid. • 2000 Norlhcliff Avenue, Monlreal, Conado

BUSINESS SCREEN MAGAZINE

Dropped part of our name —
none of our quality.

VVildinir Picture Productions, Inc., just
doesn't describe our business anymore.
We have pioneered in and developed a
totally new concept of service to business
and industry. We call it . .

Coniminiications For Business

It means much nujrc than producing;
motion pictures. In fact, we specialize
in communications tools of all kinds, so
a change in our name was a must.

Effective immediately then our name
changes to . .

NA/ILDI NG

I NC.

CH1C\C,() NKW YORK. ni-.TROIT IMTrSBLRGH

CI.I'A Kl.Wn CIN'CINN \I'l HoMYWOOD TWIN CITIK?

Coinmu ni( ations For Business

NUMBER 2 • VOLUME 20 • 195 9

The IValional Safely Film Awards

'■/

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Name •

Company Name
Position

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to INCREASED BUSINESS! The new Viewlex "SALESTALK"
SOUND -SLIDE unit is your own complete "presentation in
an attache case. ' It's like having a "Showroom-at-your-fingertips."
Your product or service story is told and sold with exactly the same
perfection and energetic enthusiasm from the first A.M. appointment
to the last call of the day !

So light ... so compact ... so simple to operate. Sets up in seconds !
The ultimate in full -powered .salesmanship. Through the power of
dramatic animation, drawings, charts, documentary photographs,
etc, , . . in color or black and white . . . your products or .services take
on a new added dimension of importance ! They're ALWAYS pre-
sented in the EXACT same way your management team wants it to
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Overall Sire: 1 1 " x 17" x 5 " Weight: 14 lbs.

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Record Player: 4 speed. Takes up to 12" records.

Price: $99^^ Complete

Other Viewtalk Sound-Slide Units from $139.50 to $224,50

35-15 Queens Blvd, Long Island City N. Y.

TTiGHEST Honors in the field of
-■--■-visual safety education were
accorded this month to five motion
pictures by the National Commit-
tee on Films for Safety, represent-
ing the nation's top safety organi-
zations.

Following its 16th Annual
Awards screening session in Wash-
ington, the Committee announced
five winners of the coveted bronze
Plaque Awards, In addition. 1 1
motion pictures and sound slide-
films and two TV spot programs
were given Award of Merit cer-
tificates for their contribution to
safely education in 1958. Plaques
will be presented at the 1959 Na-
tional Safety Congress.

In the General classification, the
first plaque award went to the film
Lucky You. sponsored by the
Coca-Cola Company and produc-
ed by The Jam Handy Organiza-
tion, Inc.

Also in the General category, a
film- co-sponsored by the Ameri-
can National Red Cross and the
Metropolitan Life Insurance Co.
was a Plaque winner. The pro-
ducer of Teaching Johnny to Swim
was the Institute of Visual Train-
ing, Inc.

In the field of Traffic Safety,
Your School Safety Patrol, spon-
sored by the AAA Foundation for
Traffic Safety, won a Plaque
Award. It was produced by the
Calvin Company.

.Another Traffic & Transporta-
tion Safety Plaque winner was The
Broken Doll, produced for the
Canadian Dept. of the Attorney
General, Toronto, by Chetwynd
Films.

Final Plaque Award went to an
Occupational Safety film. Your
Riche.st Gift, sponsored and pro-
duced by the Owens-Illinois Glass
Co.

The motion picture. Give a Man
a Car He Can Drive, won an Award
of Merit for its sponsor, the Rich-
field Oil Corp. John Sutherland
Productions was the producer. It
was in the Traffic category.

Also an Award of Merit win-
ner in the Traffic group was a
sound slidefilm, Seven-Tentlis of a
Secoiul. sponsored and produced

by the American Telephone &
Telegraph Co.

Another AT&T subject, the mo-
tion picture Charley's Haunt was
accorded an Award of Merit in the
General group. Jerry Fairbanks
Productions was the producer for
AT&T.

In this same General category.
Accidents Just Don't Happen, a
motion picture produced by Cre-
ative Art Studios for the Accident
Prevention Program. U. S. Public
Health Service won an Award of
Merit.

Boats. Motors and People, a
16mm film produced for Johnson
Motors by National Film Studios
won an Award of Merit in the
General Group as did Rescue
Breathing, a recent 16mm film
written by Lewis and Marguerite
Herman and produced by Ameri-
can Film Producers.

Award of Merit certificates
among Occupational Safety films
were shared by The Case of the
Cluttered Corner, produced by Cal
Dunn Studios for the National
Safety Council and by the New
Zealand Film Unit, which produc-
ed IVe Lead the World for the
Dept. of Informational Services.
Wellington. New Zealand.

In the Occupational Class, the
sound slidefilm. Respect, produced
and sponsored by the Phillips Pe-
troleum Co. received an Award of
Merit. One additional motion
picture. Fire in Town, produced
by Canada's National Film Board
for the Dominion Fire Commis-
sioner. Dept. of Public Works. Ot-
tawa, received an Award of Merit
in the Home Safety classification.

Final 1958 production award
went to two television commercials.
80.000 Torn Tickets to Life and
Railroad Crossing Safety, both
produced for the Ohio Depart-
ment of Highway Safety.

The David S. Beyer Trophy,
sponsored by the Liberty Mutual
Insurance Company for the best
theatrical production on highway
traffic safety was not awarded this
year in the absence of a suitable
candidate. There were no other
theatrical awards made in the 1 6th
contest. l>il'

Issue Two, Volume Twenty of Business Screen h/Iagazine, published Mcrrch 31, 1959.
Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazine, Inc. Phone BRiorgate 4-8234. O. H. Coelln, Jr.,
Editor and Publisher. In New York: Robert Seymoui, Jr.. 489 Fifth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caron-
delet, Telephone DUnkirk 7-2281. Subscription $3.00 a year, $5.00 two years (domestic);
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office
at Chicago, Illinois, under Act of March 3, 1879. Entire contents copyrighted 1959 by
Business Screen Magazines, Inc, Trademark registered U.S, Patent Office, Address
advertising and subscription inquiries to the Chicago Office of publication.

BUSINESS SCREEN MAGAZINE

CASE HISTORY OF A

SUCCESSFUL BUSINESS FILM

CONSUMER
FINANCE

COMPANY

* THE LITTLEST GIANT"

An Animated Motion Picture in Technicolor

Written and Produced for the NATIONAL CONSUMER FINANCE ASSOCIATION

Chris Auard, Columbus Film Festival— 1957

14,097 NON-THEATRICAL SHOWINGS -AUDIENCE: 1,500,000
DISTRIBUTED TO OVER 100 T. V. STATIONS FOR PUBLIC SERVICE USE

^ John Sutherland Productions, Inc.

LOS ANGELES

201 North Occidentol Boulevord

los Angeles 26, California DUnl-lrk 8 5121

NEW YORK
136 EosI 55lh Street
New York 2 2, New York Ploio 5-1875

NUMBER 2 • VOLUME 2 0 • 19 59

the new

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BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY— EDUCATION AND TELEVISION

Number 2 • Volume 20 • 1959
preview of contents

Tiie Index of Sponsored Films: A Digest of Voiume 19 14

9th Annual Production Review: Listings Supplement No. I 20

The Off-Screen Voice: A Commentary on Current Events 18

The Film in European Productivity: Report From Overseas 22

New Audio-Visual Products and Services 52

Film Award Events: Special Reports

Winne/s of the 16th Annual National Safety Film Awards 4

7th Annual Columbus Film Festival Announces Awards 27

EFLA Awards 45 Blue Ribbons at American Film Assembly 32

Second Annual Awards of the Industry Film Producers Assn 36

Business Screen Editorial Features

Motion Pictures Worth 10,000 Lives, by Waller Ross 28

A Model Audio-Visual Center at Remington Rand 34

Television Economy Technique: Peel-Away Sets, /)v Van I'nuif; 35

Film Feature: The Arctic Journey of the Nautilus 37

Film Feature: Alcoa's Look Into Aluminum's Future 37

A Film Program to Promote Foot Care and Health 44

Pure-Pak Scores With Hit Films, /)v Ralph C. Churheneaii 46

New Approach to Sports Screen: Cooperative Sponsorship 50

Case Histories of Curren r Sponsored Films

A Taste of Hawaiian Cookery from the Container Corp 38

Management Film: The Enf^ineering of Ai;reeiueiu 38

The Acushnct Rubber Company Gets Screen Results 39

TV Cartoon Builds Vitamin Sales for McKesson-Robbins 39

National Life's Career Call lor Insurance Men: Slidetilm 39

The Film Story of The Christian Science Monitor 40

Plus: The National Direc lory of Vislai Edlcaiion Dealers

CHICAGO OFFICE OF PUBLICATION

7064 Sheridan Road Building, Chicago 26, 111.

Telephone: BRiargate 4-8234

IN NEW YORK CITY
Robert Seymour, Eastern Manager: 489 Fifth Ave.

Riverside 9-0215 • MUrray Hill 2-2492

IN HOLLYWOOD
Edmund Kerr. Western Manager, 104 So. Carondelet

Telephone: Db'nkirk 7-22S1

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negatives from color slides, in minutes •••
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jseler Slide-O-Film . . . exposed by light and developed
' heat, is a revolutionary new photographic tool for
gh-specd production of positive transparencies from
^gatives and negatives from color transparencies with-
it the use of chemicals or darkroom ... at V2 your
esent costs. New Slide-O-Film is simple to u.se ... a
lysical system of photography - recently made avail-
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ordinary projector . . . subject the exposed film to a
heat source, and final development is complete.
Business, .sales and industrial applications . . . new uses
for Slide-OFilm . . . are developed daily. The Slide-O-
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by the Charles Beseler Company, is ready to inform
you of all developments applicable to your company's
operations ... to consult with you and examine specific
applications of Slide-O-Film to your problems and
projects.

SLIDE-O-FILM
DIVISION

Lewis to Haad New Industry
Program Division for Niles

:■ Fred Niles. president of the
Chicago-Hollywood lilni company
bearing his name has announced
the organization of an "Industry
Program Division" which will serve
industries "direct with customized,
specific-purpose communications
programs."

Niles said that he is using the
term "industry programs" rather
than "industrial films."

"The term 'industrial tilm" was
created in pre-TV times as an um-
brella covering all films produced
by a manufacturer, regardless of
the film's specific purpose and its
intended audience." Niles said.

"Tiiat term is no longer valid.
Modern business is complex. Stiff
competition, rapid technological
developments and re-evaluation of
internal policies call for specific
communications programs. The
one "industrial film" can"t serve all
the purposes a film is required to
accomplish. These individual pro-
grams, which we have been pro-
ducing, must be done with alacrity
and concentration on the approach
which best moves people to the
desired action."

Niles also announced the ap-
pointment of Herschell G. Lewis
as vice president in charge of the
Industry Program Division. Lewis
was president of Lewis & Martin
Films of Chicago, which he helped
organize in 1952. ^

Floyd D. Parker

McClure Projectors, Inc.
Appoints Parker General Mgr.

Floyd D. Parker, former con-
troller of Brock & Rankin, has been
named general manager of Mc-
Clure Projectors. Inc.. manufac-
turer of nationally-distributed
sound slidefiim equipment.

Mr. Parker, a Business Admin-
istration graduate of Northwestern
University, will headquarter at the
1122 Central Avenue, Wiimette,
III., offices of McClure. 9

BUSINESS SCREEN .M .A G A Z I N E

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No,l

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16mm Color Printing is your guarantee of Finest Quality 16mm Color
Prints, and faster, dependable service. Specialists do the finest work. That's
why Color Reproduction Company has earned a reputation for guaranteed
quality which is the Standard of the 16mm Motion Picture Industry. Send
your 16mm Color Print orders to Color Reproduction Company!

'936 Santa MonUa Blvd., Hollywood 46, California

Telephone: OLdfield 4-8010

Colorado U. Offers Graduate
Training in A-V Techniques

Ihe College of Education and
the Bureau of Audio-Visual In-
struction of the University of Col-
orado's Extension Division have
recently announced the offering of
an internship program for graduate
students in Audio-Visual Methods
and Techniques.

Any doctorial candidate who has
been accepted for an advanced de-
gree by the Graduate School is
eligible for consideration. All in-
ternships are granted jointly by the
Dean of the College of Education
and the Dean of the Extension
Division.

The training program includes
course work, work experience, and
guided teaching, and also provides
financial assistance. The work ex-
perience phase will include on-the-
job training in the problems of
audio-visual administration.

Interns who complete the pro-
gram along with their other aca-
demic work are eligible for an
Ed.D. or Ph.D. degree with a
minor in audio-visual education.
Additional information may be ob-
tained from Dr. Robert E. deKief-
fer. College of Education, Univer-
sity of Colorado, Boulder. R"

Films Study Course Added
To Columbia U. Curriculum

' An advanced program of study
in motion pictures and the broad-
casting arts, leading to the degree
of Master of Fine Arts, has been
inaugurated by Columbia Univer-
sity in its Spring 1959 term.

Open to a limited number of
students, the curriculum is part of
the Program in the Arts, admin-
istered by a committee headed by
Eric Bentley, professor of dra-
matic literature. Inquiries on the
program may be addressed to Prof.
Bentley at Columbia University,
New York 27. f-

Animation, Inc. in New Plant

Animation, Inc., creators of
animated tv commercials and fea-
ture film specialties, has moved to
its own $100,000 facility at 736
North Seward St., Hollvwood.
Calif.

The new plant, which contains
4..'<00 sq. ft. of lk>or area, provides
a studio lor photography, two stu-
dios for animation artists, an edit-
ing department and administrative
ollices.

Earl Klein is president of the
firm, which designed the epilogue
for Around the World in 80 Days.
The company's 20-man staff is
under the direction of Chris Peter-
sen, .Fr.. general manager. 9

BUSINESS SCREEN M.AGAZINE

PUBLIC RELATIONS • EDUCATIONAL* TECHNICAL* TRAINING • FARM . . . ar

Medical niiilioii pictiiro liavc ^row ii-ii|t. Tlie layman sees
only a \t'r\ \c\\ nl the many scrcrrifd \\<v physicians, siir-
ficoiis ami liii-|»ital staffs. All nl llu-rri. iinuadays. are de-
sifTiit'd III liiitif; new and \ilal iiiluiiiiali<iri lo tlir fi?-calt'st
luiinl))')- ol pr<df>>i(inal pcoidc in llic >li(irl<'>l possible
liiiie. Medical iiioliini |(iclures aw* liclpiti<: to saxc lives.
\Uil rciiieiidn'r: Doctors are tlie loiijiiiest audience a motion
picture can face. Some of ns are l)ui;-linnters. Doctors are
lint picker>. lile>> (hem.

Among our clients:

Atomic Energy Commission

American Bosch Arma Corp.

American Machine
& Foundry Co.

American Telephone
& Telegraph Co.

Babcock& Wilcox Co. ,

E. I. duPont de Nemours
& Co., Inc.

Ethyl Corporation

The Gillette Company

McGravv-Hill Book Co.

National Boaril of Fire
I nderwriters

National Cancer Institute

National Cotton Council

Port of New York Authorit

Schering Corp.

E. R. Squibb & Sons Div.

The Texas Company

Union Carbide Corp.

IJ. S. Navy

Western Electric Co.

Westinghouse Electric Cort

-and many, many others

Audio Productions, In

FILM CENTER BUILDING • 630 NINTH AVENUE • NEW YORK 36j

TELEPHONE PLoza 7-0760 '

Ituwoi

,»B«owyw«.*

Frank K. Speidell, President Herman Roessle, Vice President

Vice-President, Sales: T. H. Vv'estermann

Producer-Directors: L. S. Bennetts H. E. Mondell

Alexander Gansell Harold R. Lipmon

P. J. Mooney, Secretary & Treasurer

Earl Peirce
Erwin Scharf

1^ -?V tV 7^ 7^ tV
DARTNELL PRESENTS

BORDEN

and
BUSSE

In Four Outstanding Motion
Pictures to Help Salesmen
Get Back to Fundamentals

OPENING THE SALE

"If there is ony weakness worse
than the inability to close a sale,
it's the inability to begin." Here
are five tested techniques any
salesmen can use to ease his
way to the order,

PRESENTING YOUR SALES
CASE, CONVINCINGLY

The salesman's ability to sell
with conviction largely deter-
mines his ratio of orders to calls.
This film demonstrates the skills
which sales champions use to
convince skeptics.

OVERCOMING OBJECTIONS

A prize-winning film which shows
salesmen how to change objec-
tion stumbling blocks into sales
steppingstones. Six basic tech-
niques are demonstroted.

CLOSING THE SALE

Too often, when the time comes
to close 0 sale — something goes
wrong. This ftim demonstrates
five fundamentals of closing to
help any salesman reduce his
percentage of "almost closed"
sales.

Videotape

These films hove worked for
thousands of companies in oil
lines of business. Any one of
tl^em can be the highlight of
your next soles meeting or dealer
meeting.

For details on preview arrange-
ments, rentol fees, purchase
price, Qsk for the Directory of-
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and no one will call.

,^^t^. a 16-Page lllustrateil

DIRECTORY
OF
SALES
.^^ TRAINING
FILMS

WRITE FOR IT TODAY!

THE DARTNELL CORP.

1801 LEIANO AVENUE
CHICAGO 40. ILLINOIS

•HEADQUARTERS FOR SALES TRAINING FILMS"

Ampex Unveils Videotape
Cruiser at NAB Convention

it The Ampex Videotape Cruiser,
a completely mobile, self-con-
tained TV programming and re-
cording unit, was demonstrated
last month at the National Asso-
ciation of Broadcasters' conven-
tion in Chicago.

The custom-built vehicle, a
product of the Ampex Corp. of
Redwood City, California, houses
the Ampex VR-1000 Videotape
recorder, complete audio and video
monitoring and master control
equipment, and two image orthi-
con cameras.

Ampex pointed out that the
Cruiser's camera mounted atop the
bus, can focus on scenery, news-
making events, or on anything of
interest which comes in range.
Within a matter of seconds, by the
use of Videotape, the material pro-
grammed by the camera is ready
for use by a station.

When not required for field use,
the Cruiser may be parked outside
a studio or a laboratory connected
to a line power source and used
for interior recording purposes.

The Cruiser had been on a three
month demonstration tour of tele-
vision stations and military and
educational institutions throughout
the United States. g'

* * *

RCA Introduces TV Tape
Recorder at Chicago Show

The Radio Corporation of
America has introduced what it
described as a "highly advanced"
television tape recorder for color
or black-and-white broadcasting at

Below: Ampex Videotape cruiser has
center left), TV camera chains and Si

New Videotape studio on niieels
carries own power generator.

the recent NAB convention in Chi-
cago.

The production model of the
RCA recorder provides "virtually
fool-proof cueing" to simplify the
handling of TV tape material
ranging from the ninety-minute
spectacular to a ten-second com-
mercial.

Color Conversion "Simple"
According to RCA, the broad-
caster can start black-and-white
tape programming with the basic
RCA recorder and include color
at any time by the simple addition
of a single "stand-up" cabinet of
equipment. No modification of the
original machine is necessary.

The recorder permits precise
adjustment of the recording and
playback heads, whether the ma-
chine is on the air or standing
idle. The result is two-fold — the
production of uniform or com-
patible tapes and marked improve-
ment in playback of tapes from
other recorders. 5R'

VR-\000 recorder fshock-nioiinicd,
elf-contained power source.

PARTHENON

I'K TURKS

HOLLYWOOD

/\ SHORT- JiHDHT STDRY
WITH /\ HAPPY EIVDIIVG

ir On February 22 Bill Maxwell
and Harold Glaus of International
Harvester and Cap Palmer of Par-
thenon Picture.s holed up at Palm
Springs to lay out a picture.

Purpose, to announce a new line
of I-H trucks at 47 simultaneous
Dealer Meetings around the coun-
try.

The picture would run about 50
minutes. With 5 major segments —
sync dialogue on the Sales Execs
in Chicago; documentary on the
new trucks in action at Phoenix
Proving Ground; a "motion slide-
film" on the new Sales Features ;
ditto on the Promotion and Adver-
tising plans, incorporated in a
Salesman - Dealer comedy sketch
featuring Hollywood Names.

Now for the deadfall. Because
of the strike, I-H would have to
hold their meetings the week of
April 6. So backtiming for ship-
ping and printing, Parthenon must
dub by March 16th, 23 days . . .
and nothing even written at this
point.

Well, thanks to some able pros,
including Glaus' crack I-H crew
and our new Chicago-Unit men.
Maxwell was able to write us —
on March 31 — ". . . appreciate the
cooperation that made this remark-
able film possible in an incredibly
short time."

Parthenon does not solicit, to
put it mildly, rush-deadline pic-
tures, because an essential ingred-
ient of a good film is time. But
when one of our client family finds
his tail in a crack, the Parthenon
family of key pros will move down
to the studio and throw away their
sleeping schedules until the picture
gets dubbed and the prints in
transit.

The Client Family ...AT&T,
Am. Petrol. Inst., Borden . . . Con-
necticut General, Convair, Hilton,
Harvester . . . Kaiser Aluminum,
Nat'l Piano Mfrs., Socony Mobil,
Western Electric . . . and others.

PARTHENON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

Mitchell Camera installation for radar tracking studies.

OFFICIAL U.S. NAVY PHOTOQilAPHS

HOW MITCHELL CAMERAS

SUPPLY VARIED DATA IN ROCKETS

AND MISSILES DEVELOPMENT

• Exact Pin Registration
During Film Exposure

Event Time to 1 Millisecond

Extensive testing instruments incorpo-
rating Mitchell 16mm, 35mm and 70mm
cameras provide key data at the U.S.
Naval Ordnance Test Station at China
Lake, Calif., one of the primary weapon
development centers of the Navy's
Bureau of Ordnance.

Fifty Mitchell 35mm cameras are used
on radars, tracking camera mounts and
fixed tripods to I'ecord missile and rocket
development. Camera motors allow syn-
chronous as well as in-phase operation

Data dial instrumentation by Mitchell camera.

of several cameras covering a test...
important in film assessing. Eight 16mm
Mitchell cameras are used for pictorial
coverage of tests.

One metric photographic group shoots
as much as 20,000 feet of 35mm film in
one day. Other Mitchell cameras record
underwater, engineering and aviation
tests at this ordnance center.

For information on Mitchell cameras,
write describing your requirements.

/IfltcAelc&^ftjem

CORPORATION

666 WEST HARVARD STREET
GLENDALE 4 CALIFORNIA

Cable Address: ■MITCAMCO"

85% Of Professional Motion
Pictures Shown Throughout The World
Are Filmed With Mitchell Cameras

The Mitchell camera, by virtue of its
exact pin registration during film ex-
posure, allows these data to be deter-
mined to a reasonably high degree of
accuracy through the use of film assess-
ing equipment built to take advantage
of this feature:

^ — 1

UIHLLIION
OF

□

MOTION
/

-— J^ VAW

□

Yaw— Side-to-side motion of missile.

Pitch

— Up-and-down motion of mi

ssile.

□

DIRtr.TION ^,'

□

.P.IIJIIDN ^-■<^

□

r ^™ 1

□

Roll -Turning motion of missile.

Miss Distance -Gap between missile
and target at point of interception.

□
□
□
□

Flight Time-A series of lines on film;
timed to accuracy of 1 millisecond.

□
□

□

□
□
□
□

Position Data -Target location with
azimuth and elevation readings.

Pictorial Record -Record of all visible
actions during test.

Separation Data -High-speed separa-
tion actions for detailed study.

THE INDEX DF SPDNSDRED FILMS

•t^ This reader's reference guide covers motion picture and slidefilm
programs reviewed in Volume Nineteen of Business Screen. The
issue number and page on which a case history or feature article
appeared are shown for each sponsor and film title below. Sound
slide films are indicated by "ssf" following title.

.SPON.SOR

AUis-Clialmers Mfg. Company
American College of Pathologisis

American Express Co.
American Hospital As«n.
American Institute of Men's

and Boys' Wear
American I.eaj;uc
American Management Assn.
American .Medical Assn.

American Physical Therapy Assn.
American Red Cross
American Society of Clinical

Pathologists
American .Society of Medical

Te<-hn(tlogists
American Standard
American Telephone and

Telegraph Co.

Architectural Forum
Armour & Co.

Asbestos Cement I'roduiers Ass
Associated Bulb Growers of

Holland
Association of Better Business

Bureaus
Association of Playing Cards

Manufacturers
Athletic Institute

Baltimore and Ohio Railroad
Itell System

Better llealing-Cmding Bureau
Borg-Warner Corp.
Burlington Railroad

(^lifomia Oil Company
California Redwood Assn.

Canadian Restaurant Assn.
Carrier Corporation
Catholic Archdiocese. Chicago
Ortainteed Products Corp.
Champion Paper & Fiher Co.

Chenistrand Corp.
Clicvrolci Division,

(General Motors
Cluett, Peahody & Co., Inc.
Colorado Slate Dept. of

Puhlic Health
Conuniltee for Modern Courts
Corning Class Works
Credit Union National Assn.
Creole Petroleum Corp.

Dartnell Ijirporation

Dow fiorning Corporation
Dow Chemical Co.

DuKane Corp.

Dim and Bradstreet, Inc.

Dun's Review & Modern Industry

E. I. du Pont de Nemours, Inc.
Eastman Chemical Products

111 \I TITLES

—A—

Power From Uranium
The Human Cell and The

Cylo- Teehnologht
Careless Cash
Helping Hands for Julie

The Cut of Your Jib

W5S If'orld Series

Product. Pioneering Kit, ssf

Whilehull 1-1500

Helping Hands for Julie

The Return

Disaster and You

The Human Cell anil the

Cyto-Terhnulogist
The Human Cell and the

CytO'Technologist
Package for Peggy
Sounds Familiar
Four Steps to Sales
Floor Show

The Voice of Your Business
The New Age of Architecture
We All Hare a Steak in

Meat Type Hogs, ssf
The Man From Missouri

The Miracle of the Ftnlb

The lictter Hasincss Bureau Storr
It's All in the Cards

Youth Fitness

— B—

Otto Nobi'tter and the Raifrntui Gang

Unchained (ioddess

No One Answer

(iatenays to the Mind

You Lurky Earth People

Everybody Knows

Mr. Dodds does to Colorado

—V—

Operation Big Change

The Forever Living Forests

Space for Learning

The Order of Good Cheer

Industrial Compressors of Tomorrow

Tiventy Four Hours

An End to Color Confusion

Production 5118

1104 Sutton Road

Deep Roots

(rood Business

Paper Work

Fibers and Civilization

Career Calling

American Ijook

Counter Points

Colorado Cares
Equal Justice for All
The Nature of Class
A Penny Saved
Curioseundo en los Llanos
I enezolanos

— D—

Solid Cold Hours

Human Relations in Selling

You and the Silicones

A Bill of Particulars

The Enemy Underground

The Fliptop Story, ssf

Small Business, U.S.A.

Problems and Opportunities, ssf

— E—

Automatic Wash & Wear Fashions, ssf
Right in the Rinse
Half-Second Butyrate

Issue No. Page

172

169

172

169

170

33
54

168

,33

.39

.52

SPONSOR

Esso Research and Engineering Co.
Exide Div.. Electric Storage
Battery Company

Ford Motor Company
Ford Motor Company. (Au-tralia)
Foster Parents' Plan. Inc.
French Handbag & Leather

Goods Industiy
Fritzsche Brothers, Inc.

General Telephone Corp.
Gillette .Safety Razor Co.
Girl .Scouts of America
Glenn L. Martin
Glynn Johnson Corp.
Good Humor Corporation
Goodyear Tire & Rubber Co.
Gordon's Dry Gin Co.
Greater North Dakota .\ssn.
Greater New York Fund
Gulf Oil Corp.
Great Northern Railroad

Harding Carpets Ltd.

Hobby Industry Assn. of America

Holiday Magazine

Homelight Div.. Textron Co.

Ideal Toy Corp.

Illinois Bell Telephone Co.

Illinois Central Railroad

Illinois .State Tollway
Industrial Accident Prevention

.Associations
Institute of Public Information
Internatiimal Brotherhood of

Electrical Workers
International Harvester
Investment Bankers .Assn.

Kansas City Chamber of (Commerce
Kansans For the Right to Work
The Kochring Company
Koppers Company. Inc.
Kiekhafer Corp.
Kimberly-Clark Corp.

Langley Corp.
Lions International
Life Magazine

Maine Department of .Agri<ulture

Manufacturers Trust Co.

McCalls

Medical Plastics Laboratory

William S. Merrel Co.

Minnesota Mining & Mfg. Co.

Monroe Auto Equipment
Montana Aeronautics Commission
Morton .Salt Company
Monsanto (Chemical ('ompany

National Assn. for Mental Health
National Assn. of Men's Apparel

tllubs
National Board of Fire

I'n^lerwritcrs
National Bureau of .Standards

National Cotton Council
National Dairy Council
National Council of Churches
National League of Prof.

Baseball Clubs
National Machine Tool Builders
National Wholesale Druggists

Assn.
New York ("entral .System

N.Y. Stock Exchange

Newport N(?ws .Shipbuilding and

Dry Dock Company
Northern Consolidated .Airlines
Northwest Orient .Airlines

FILM TITLES

Rubber From Oil

Facts About Storage Batteries

— F—

An Equation for Progress
The Difference That Counts
Francesca

Issue No. Page
2 30

Behind the Label
Essential Oils of Africa

— G—

The Marvel ai Your Fingertip, ssf

Fitness for Leadership

You re It

The Missile Man

The Need for Door Control

The Friendly Man

Goodyear on the March

The Gordon Story

North Dakota . . . The Changing Picture

Any Given Minute

The Constant Quest

Empire on Parade

Glacier National Park

— H—

Canada'' s Carpet Craftsmen
Time Out For a Hobby
Holiday Kaleidoscope
Chain Saw Safety Pays Off
(Jiitin Saws Pay Off

—I—

Lucky Bernard
Illinois Holiday
Block Signal, CTC and

Interlocking Rules
Toll road

Punch Press Guarding

To Your Very Good Health

Operation Brotherhood

Collector's Item

The Richest Man in Babylon

— K—

Sound of a Million

Showdown !

This is Koehring

The Sound of Power

Over the Rainbows

Texoprint

— L—

Fishing Holiday

Whither Thou Coest

To Your Good Health, ssf

— M—

Maine Barbecue
The Inside Story
Are You This Man
The W'izards of Os
Medicine and the Law
A Touch of Magic
Tuo Billion Rolls
Dust Off Your Goggles
Montana and the Sky
White Wonder
Conquest No. I

— N—

The Key

The Cut of Your Jib

Disaster File- Hurricane Audrey
I nderstanding the Physical

World Through Measurement
Cotton, Nature's f^ onder Fiber
I isa to Dairyland, L .S.A,
The Long Stride

P)58 World Series

One Hoe for Makwanga

To Y our Good Health, ssf
The Big Train
Freight By Flr.xi-i'an
The Big Board

Alutiys Good Ships
Over The Rainbows
Over The Rainboivs 8 56

(Concluded on Following Page Sixteen)

172

,54

172

168

172

BUSINKSS SCREEN MAGAZINE

PORTRAIT

OF YOUR

STRONGEST

LINK!

This dedicated cliap is your

own private genie, the

sales-service representative

assigned by General to cover

the processing and handling

of your film. He works for us

but answers to you!

Whether it's technical data,

production progress, job

deadlines or prices about

which you inquire, you need

deal with only one person;

we call him your account

supervisor. His job is the

linking of General's

incomparable production

facilities to your

particular processing needs.

We're understandably proud

of this unique service to

our customers, and add it to

an already imposing list of other

outstanding "firsts," "bests,"

and "only-at-General-Film."

Whatever type of film you

produce, be it educational

industrial, religious,

governmental, etc., our

background of experience

is available to you;

a letter or call will put

us at your service.

GENERAL

FILM LABORATORIES CORP.
1546 ARGYIE, HOLLYWOOD 28, CALIF., HO 2-6171

NUMBER 2 • VOLUME 2 0 • 1959

THE IIVDEX OF SPONSORED FILMS:

^tRVlSOR

COMPANY POLICIES

ARE MORE THAN

WORDS

If they are going to be effective,
your supervisors have to imple-
ment them with a human touch.

Develop this in your supervisors
by showing them proved methods
of explaining, and gaining ac-
ceptance for, company policies.

Show them these methods with:

"INTERPRETING

COMPANY POLICIES"

part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:

• "THE SUPERVISOR'S JOB"

• "THE SUPERVISOR

AS A REPRESENTATIVE
OF MANAGEMENT"

• "INDUCTION AND

JOB INSTRUCTION"

• "HANDLING

GRIEVANCES"

• "MAINTAINING

DISCIPLINE"

• "PROMOTIONS,

TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"

• "PROMOTING

COOPERATION"

Write for Details on
Obtaining a Preview

INC.

£108 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA

SPONSOR

Ohio Oil Company
Ontario Dept. of Mines
Osmose Wood Pr('.scr\'ing Co.

Pan American World Airways
Pennzoil Div., South Penn Oil

Perfection Steel Body Co.
Port of .New York Authority
The Presbyterian Church. I .S.A.

Reininjrton-Kand
Riken Optical Industries
Republic Aviation Corp.
Reynolds Metals Company
Rock Citv Gardens

Saturday Evening Post
The Seeing Eye, Inc.
Shell Oil Company
Simpson Redwood Co.
Southwestern Bell
E. R. Squibb & Sons

Standard Pressed .Steel Co.
.Swissair

Tennessee Valley .Authority
'I'he Texas Company

Theodore Roosevelt Centennial

Commission
Thomas J. I.ipton. Inc.

United Air Lines
United Auto Workers
United Fruit Company
Union Carbide Corp.

Union Pacific Railroad
Union Shoe Machinery Corp.
U.S. Kvc Force
U.S. Bureau of Reclamation
U..S. Dept. of Commerce
U.S Information Agency

U.S. Navy

U.S. OfiSce of Education

U.S. Social Security Administration

United Stales St.-el Corp.

United States Golf Assn.

Volkswagen of America

West Virginia Pulp & Paper Co.
Western (Joif Assn.
Western Electric
Wool Bureau, Inc.

FILM TITLES

Issue No. Page

— o—

} oil Decide
The Big Z
The Wonder Wood

— P—

Island Under the Wind

Power and Pennzoil, ssf

Pumping More Profits, ssf

You Can Sell Truck Equipment, ssf

Metropolis in Motion

Fare ol the South

— R—

This Is Flexoprint

Let's Take Pictures

Flight Plan for Your Future, ssf

A Mile to El Dorado

The Eighth Wonder

Showdown at Ulcer Gulch

Room for Recovery

Perception of Driving Hazards, ssf

Redwood Roundtable

Sound of a Million

Normal Development of the Heart

Helping Hands for Julie

The Search for Reliability

In Europe With You

A Story of Portugal

— T—

This Is TVA

Facts About Texaco Gasoline
Facts About Havoline Motor Oil
Facts About Texaco PT Anti-Freeze

Theodore Roosevelt — American
The History of the America's Cup

— u—

Ship Best Way

Prosperity For All

Why the Kremlin Hates Bananas

Production Protection and

Profits on the Farm
Company Manners
Profit Packaging With Boxmasler
Missile Logistics
By Their Deeds
Full Speed Ahead
Symphony Across the Land
Explorer in Space
Color I'ision Testing
Nary Wings of Gold
Education in '57
Sam'l and Social Security
Jonah ami the Highway
Practical Dreamer
St. Andrews Golf

—V—

Five Miles West

— w—

Extensible Paper
Your Caddie, Sir
Engineering Notebook
Ramsgate to the Rescue, ssf

174

170

3 32

5 55

7 33

8 28

Texaco a Strong Believer in Screen Advertising

i^ If you're looking for a strong
endorsement of the value of thea-
tre-screen advertising as a solid
builder of business, you needn't
go any further than The Te.xas
Company — for Texaco, which be-
gan its screen-advertising cam-
paign in 1954, has enlarged its
program to the point where it now
has a library of 68 film shorts,
second-largest in the theatre-screen
field.

"Our company has encouraged

the thousands of Texaco dealer
consignees and distributors
throughout the nation to advertise
on the local movie screens ever
since our theatre screen advertis-
ing program began," says J. M.
Gregory, director of The Texas
Company's sales promotion de-
partment.

In that year, the company made
26 films on Texaco gasoline, and
was more than pleased with its
dealers' response. Gregory said.

The company produced eight more
films in 1955, 18 in 1956, and
has recently finished 16 new full
color films which were released
last November.

Texaco's screen commercials
cover every phase of service sta-
tion activity, the latest set includes
films on lubrication, check-ups,
parts servicing, tires, and travel
service.

The company has shown its in-
terest in screen advertising in
other ways. An attractive brochure
announcing the new films has been
sent to Texaco dealers, as part of
the company's "Partners in Ser-
vice" booklet, a general explana-
tion of the complete advertising
program.

In the brochure, the company
sets down the reasons dealers
should use theatre screen adver-
tising. The sales promotion de-
partment. Gregory says, believes
that the screen commercial pro-
gram "plugs your name, stresses
your location, pre-sells your ser-
vices and tells your neighbors all
about the famous Texaco products
you sell."

The brochure drives the point
home by showing audiences leav-
ing the theatre and driving into
their nearest Texaco station.

Texaco's famed "Season's" ads
were produced by Audio. N.Y.

The company's practice is to
turn over its films to theatre screen
advertising companies, who handle
two important jobs: they contact
the local Texaco stations, con-
signees and distributors and help
the company promote the screen
program; and they take over com-
plete distribution of the films, set-
ting up schedules, seeing that
prints are in good condition, etc.
Some Texaco films are live ac-
tion, others are animation — but all
are in full color, "to take advan-
tage of the full-size theatre
screen." Gregory says,

A number of the company's
films are in the "public service"
area, stressing such things as safety
on the road, and promoting
Texaco's travel service. Most of
them emphasize frequent inspec-
tion of motors and parts. This
gives the program an institutional
aspect to go along with the other
films which sell lubrication, gaso-
line, and oil.

Texaco dealers, distributors and
consigness have backed up the
company's theatre-screen advertis-
ing program by investing $495,552
in this medium in the past four
and one-half years. Gregory
says. 58"

BUSINESS SCREEN MAGAZINE

PRODUCTIONS, INC

•I i

(< v>

^ (J%e of Americans Crreal
Industrial Film Companies

t> H

\^\

W'yOUK 19, N.Y., PLSa 7-8144

!jgfS0

T II E / O F F S C R E t i\

'crCcZ

America Pays Homage to the Faclual Film

THIS Was Film Awards Time in the field
that includes business-sponsored, informa-
tional and educational films of all kinds. Re-
ported in this issue are the juror"s selections
for the 16th Annual National Safety Film
Awards (page 4); at the 7th Annual Columbu:;
Film Festival (page 27); at EFLA's first Amer-
ican Film Assembly in Manhattan (pages 32-
33); and the second annual selections of the
Industry Film Producers Association.

Tallied up with last month's winners of

F.eeJoms Foundation Honor Medals (Issue 1.
page 86) and the CINE selections for the
April Harrogate Film Festival, the record
shows some really outstanding pictures cur-
rently playing to U.S. audiences.

Sweepstakes winne; at four of the top U.S.
film award events and showing at all overseas
film festivals (selected by CINE) is The Jam
Handy Organization. A bronze plaque in the
Safety Film Awards for Lucky You (Coca-
Cola); four EFLA Blue Ribbon Awards for
The Melbourne Olympic Games (also for
Coca-Cola ) ; The Wonderful World oj Wash
'N Wear (Whirlpool Corporation); The Baiile
for Liberty (sound slidefilm series); and a
slidefilm series for Delco-Remy were matched
by a Freedoms Foundation Honor Medal for

take pit

easure

announcing

/ the appointment

Mr. T. H. Westermann

as Vice-President oj

AUDIO PRODUCTIONS, INC

in charge oj
SALES

American Look (Chevrolet) and the new Chris
top award statuette for the same film and i
sponsor. J HO also received a Chris Certificate •
of Excellence for Solid Gold Hours (Dartnell)
and wound up the honors list with Production
of USS Steel Sheets (U.S. Steel) going to Har-
rogate and also bound for Edinburgh and
Venice Film Festivals.

Dynamic Films' Academy Award nominee
Psychiatric Nursing (Smith. Kline & French)
lost out to the usual Disney ballots at that
hallowed event but came back to score with
a top Chris award at Columbus for this ex-
cellent picture. Dynamic also received two
other Chris Certificates.

One of the most useful films in the land is
Speaking of Words, produced by Henry Strauss
& Co. for Pan-American World Airways and
being adapted by the producer for syndication.
This excellent treatise on personal communica-
tions was the first and unanimous choice of
CINE members for overseas festival showings
and will be a great asset to any company ac-
quiring it for internal use.

The story is told in the Awards features and,
as usual, we're first and most thorough in
coverage of these events. Here's success to
winners like Audio Productions. Inc.. MPO,
Parthenon, Frank Willard, John Sutherland and
all the others for whom these hard-working
jurors have given their best in eye and ear so
that both sponsors and audiences might know
their best!

As for us, the judgement of the vice-presi-
dent of Acushnet Rubber (see page 39) and
the lives saved by those tremendous American
Cancer Society films (see page 28 ) loom as the
kind of awards that don't hang on walls but
ring both hearts and cash registers. Take your
choice. 9

^ ^ 4^

Buckeye Corporation Acquires Transfihn
With Exchange of Common, Preferred Shares

i^ On March 30, the board of directors of The
Buckeye Corporation, Springfield, Ohio, an-
nounced the acquisition of Transfilm, Inc..
New York City, a major producer of business
and television films.

Buckeye acquired Transfilm for 52,632
shares of Buckeye's common stock plus 36,250
shares of Buckeye's 5% preferred Series A.
Transfilm thus becomes a part of Buckeye's
newly-formed Entertainment Division. On Feb-
ruary 2, the Ohio firm also acquired Pyramid
Productions, Inc., Manhattan producer of TV
film program series and Flamingo Television
Sales, Inc.. also of New York and a TV film
program distributor.

Corporate operation of Transfilm will remain
unchanged as William Miesegaes, president and
founder of the film company and other mem-
bers of management, continue in their present
capacities.

"Our acquisition by Buckeye." said Mr.
Miesegaes, "has improved Translilm's competi-
tive position within our industry. As a result
of this move, we intend to expand our studio
lacilities as v\ell as all other departments and
personnel. Further, we will now forge ahead

( ( O N r I N II K D O N PACK t- I F T 'S - S I .\ )

BUSINESS SCREEN MAGAZINE

Fast oction, undersea location. This blow-up of a scene from Ivan Tors' production, "Underwater Warrior," shows how Du Pont "Superior" 4 can give you
good action shots in any light. Mr. Tors, shown nt right ready to dive, always accompanies his actors, directors ond crew when filming underwater.

"Shooting SEA HUNT' we need

the exceptional speed of 'Superior' 4"

says /van Tors, producer of the TV series, "
Television Programs, Inc., and "Underwater Warri

''These pictures wouldn't have been possible
without Du Pont "Superior" 4." states Mr. Tors.
"Its high speed and wide latitude make it ideal
for underwater sequences. \l ith 'Superior' 4 in
the camera, we know that anything we see with
our own eyes the camera can see better. '

And Mr. Tors does see it with his own eyes.
Whenever he shoots underwater, he and his
secretary, both expert divers, go down with the
director, lighting men and actor-divers. Hes
right on the spot and knows from firsthand ex-
perience the problems that can come up in sub-
marine cinematographv.

"Talk about tough locations — most of them are

SEA HUNT." for ZIV
or," released by MGM.

ciiilds play when compared to the bottom of the
sea." he says. "The light's strange, you have to
use special cameras that are prettv tricky and. if
your shot's not right the first time, re-shooting
can be awfully expensive, ^ou ve got to have a
film you can depend on — that's why I always use
Du Pont 'Superior' 4."

For more information about Du Font Superior®
4 Motion Picture Film and other fine nega-
tive and positive films, contact the nearest Sales
Office or write DuPont Photo Products Depart-
ment. 24.32-.'\ Nemours Building. Wilmington 98,
Delaware. In Canada: DuPont of Canada
Limited. Toronto.

Better Things for Better Living . . . through Chemistry

NUMBER

V O L U -M E 2 0

1959

FOR YOUR BUSINESS

PICTURE PROJECTION

tei/oliithnized

BY THE NEW

lenfieuhr

RADIANT SCREENS

For Lighted as well as Oorkened Rooms

A new reflccti\c surface that is in effect
a cowpictt' sheet of Uuscs — optically
engineered to control reflection com-
pletely. Provides greater brilliance, in-
creased clarity, improved color — over
greater viewing area. Hxiremely effec-
tive for projecting in darkened rooms or
even lighted rooms where no extreme
or iinnsual lighting cotKiiti<.)ns exist.

Magni tiort vrew
of the more th2n
1,000.000 re-
flecting lenses
on each Radiant
■'lenticular''
screen surface.

lenticular

ROLL-UP
WALL SCREEN

Radiant "Educator"
Screen— Model WEDO

with exclusive STRETCH-BAR

that makes possible on in-
stant flat, taut surface. Now,
when not in use, Lenticular
Screen can be rolled up.
Radiant "Educator" Opti-
glow Lenticular Surface is
washable as well as fungus
and flame-proof. Available
in 40" X 40" or 50" x 50".

Ui:

Exclusive Radi-
ant Stretch
Bar Keeps Sur-
face Flat and
Tight as a
Drum.

ALSO AVAILABLE
"LENTICULAR"
PORTABLE

TRIPOD

SCREENS

The Radiant Educator is
now available in Tripod
models in choice of two
lenticular surfaces — Uni-
glow and Op tig low —as
well as Vy no -Fleet
Beaded to meet varying
projection needs.

RADIANT !

MANUFACTURING CORP. BS-39

Siiti'.iii'.iiv I.I llrntpd Sl.ir,.', Hothii.iri MjMi.nefy r,nf(i

P. O BOX 5640, CHICAGO 80, UlINGIS
SEND FOR FREE BOOKLET

Fill out coupon and rnuil for Uvv booklet "The
Miracle of Lenticular Screens"— full details
on Radiant Lenticular Educator" Screens,

1 Name

1 Address

1 City

2one__

—State^

9lh Annual Prndnctiun flBviBvv Listings SuppieniBnl

ik Listing.s below are repeated from Met-
ropolitan New York .section to amplify
and correct range of services and staff:

HUNN, FRITZ & HENKIN PRODUCTIONS,
INC.

38 West 48th Street, New York 36, N. Y.
Phone: JUdson 2-5055

Date of Incorporation: March, 1958

Howard H. Henkin, Pres., Director of

Live Action
Ronald Fritz, Vice-Pres., Creative Director
Daniel Hunn, Vice-Pres., Animation

Director
Larry Puck, Executive Producer

Services: Animation and live action commer-
cials, industrials and features for TV and
industry ; creative staff for storyboards, script,
recording, jingles (music and lyrics). Fa-
cilities: Animation and live action equip-
ment for 35mm and 16mm.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: The Endlesn Search
(Standard Oil Co. of New Jersey). TV Com-
mercials: for Nabisco, Avis-Rent-A-Car,
Gillette International, Helena Rubinstein, Co-
lumbia Records, Sterling Drugs, Barton's
Candy, Nestle's, Hometown Bread, Manhattan
Shirt, B. T. Babbitt, Advertising Council,
Fletcher's Castoria, Air Gene, Wise Potato
Chips, Rinso, Jet Dog Food, Revere Sugar,
Hires Root Beer.

STURGIS-GRANT PRODUCTIONS, INC.

322 East 44th Street, New York 17, N.Y.
Phone: MUrray Hill 9-4994

Date of Organization: 1948

Warren Sturgis, President, Exec. Producer
Benedict Magnes, Vice-Pres., Gen. Manager
Richard A. Kent, Special Asst. to the Presi-
dent
A. E. Snowden, Secretarii-TreasiDcr
Sidney Milstein, Vice-Pres., in cliarge of
Production

Services: Medical, technical, educational and
industrial films & filmstrips; animation of all
types; scripts and storyboards; TV commer-
cials; foreign language adaptations. Facili-
ties: Live-action and animation cameras; com-
plete facilities for 16 and 35mm production;
script-writing staff; full art studio; sound
stage, recording studio ; sets ; editing.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Tlie Kije in General Prac-
tice— The Importance of Glaucoma (The
Lighthouse) ; Portal Decompression, Congeni-
tal Anomalies of the Heart (E. R. Squibb &
Son); The Buccal Use of Varidase (Lederle
Laboratories) ; Fluothane — a New Inhalation
Anesthetic (Ayerst Laboratories) ; Vasopres-
sin as a Hemostatic in Gi/necologic Surgery
(New York Hospital); Esophageal Replace-
ment with Reversed Gastric Tube (Baxter
Laboratories); Just U Minutes (Winthrop
Laboratories); Intramuscular Iroyi Therapy
(L. W. Frohlich & Co. for Lakeside Labora-
tories) ; Lifeline (L. W. Frohlich & Co. for
Fenwal Laboratories) ; The Interview in Sales
Training (Investors Planning Corp.). TV
Commercials: for The American Diabetes
Assoc, Aquafilter Corp.

?-• These listings were received after pub-
lication of the 9th Review- and are added
for client reference use :

DESILU PRODUCTIONS, INC.

780 North Gower, Hollywood ]

Phone: HOllywood 95911

Date of Organization: 1950

Desi Arnaz, P)eside)it

Martin Leeds, E.recutire Vice-President

Edwin Holly, Treasurer

Argyle Nelson, V. P., Charge Production

Lee Savin, Director, Commercial Div.

Bernard Weitzman, V. P. Business Affairs

Services: Production of motion pictures for
all uses. Facilities: Three complete lots in-
cluding 35 stages, 16mm & 35mm photogra-
phy, recording, editing, optical work, projec-
tion rooms, stock library, etc.

TELEVISION PROGRAMS

Produced AND Filmed by Desilu: Ann South-
ern Show; Grand Jury; The Te.ran; This Is
Alice; U. S. Marshall; Walter Winchell File;
Westinghouse-Desilu Playhouse; Lucille Ball-
Desi Arnaz Sliow; Whirlybirds.
Filmed TV Programs: The Calif oniians;
Danny Thomas Show; December Bride; The
Lineup; Love and Marriage; Man With A
Camera; The Millionaire ; The Real Mc Coys;
Wijatt Earp; Yancg Derringer.

LUX-BRILL PRODUCTIONS, INC.

319-21 East 44th Street, New York 17. New

York
Phone: ORegon 9-6320

Date of Organization: 1950

Richard S. Dubelman, Client Liaison,

Production Supvr.
Victor Kanefsky, Production Coordinator
Herbert D. Brown, Editorial Department
Donald Holtzman, Studio Manager
Anne L. Bauer, Office Manager

Services: Complete production of live and or
animated motion pictures and slidefilms from
idea to stage to screen stage. Editing and re-
editing company films; integration of motion
pictures and live television ; all types of rear
projection photography. Facilities: Complete
animation department: fully equipped studio
for live shooting; location equipment; editing
and screening rooms; complete creative and
technical staff.

RECENT PRODUCTIONS AND SPONSORS

Motion Pictures: Attention to Toy Dealers
(Remco Industries); Weekend Air Force Re-
serve (U. S. Air Force) ; Toni Doll (American
Character Doll Co.); Francesca (Foster Par-
ents, TV Plan, Inc.). Commercials for
Crisco, Ivory and Dash Divisions of Proctor &
Gamble; New York Stock Exchange; Colgate
Palmolive Co.; Narragansett Brewing Co.,
Sterling Drug Products; American Cyanimid
Co.; Nestle Co.; E.sso, Atlas and Uniflo Divi-
sions, Esso Standard Oil Co. ; Cheseborough-
Ponds; Bridgeport Brass Co.; Tangee Lip-
stick ; Okite ; American Can Co. ; Remington
Rand Co.; Peter Pan; Nationwide Insurance
Companies; Vicks Chemical Co.; Folger's
Coffee; Golden Books; Burgess.

(OTHER supplements TO APPEAR DURING 1959)

BUSINESS SCREEN MAGAZINE

:>^T

Everything under the Sun

to translate SCRIPTS ^^fV

16MM Professional

Makes tiim editing a breeze. Easy threading, portable, will not
scratch film. Enables editor to view film from left to right on
large 6" x 4'/2" brilliantly illuminated screen. Sound Reader and/or
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1 6mm Professional Film Viewer $350.00. 35mm Model $500.00

As every Pro knows, Ceco carries just about
every quality product under the photographic sun.

But you need more than cameras, tripods,
dollies and recorders — you need more than
lenses, viewers, blimps, generators and lights.

You need answers to important questions —
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No one man knows all the answers.
That's why Ceco employs a staff of experts
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You owe it to your career to use Ckco service
for Sales, Rentals, Repairs . . . and advice.

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$2,995.00

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SALES • SERVICE

FRANK C. ZUCKER

RENTALS

(7flni€Rfl €ouipm€nT (o. jnc.

Dept. "S" 315 West 43rd Street, New York 36, N. Y.

ew Finder Model

For academy aperture, wide screen, cin-
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Zoom type with chain & leather case
$100.00.

ADDITIONAL PRODUCTS

Camera Equipment Company offers the world's
largest and most comprehensive line of pro-
fessional cameras, accessories, lighting ond
editing equipment. The quality product isn't
mode that we don't carry. See our Splicers,
— exposure meters — proiectors — screens — -
marking pencils and pens — editors gloves —
editing machines, racks, barrels, and tables — ■
stop watches.

The Film in European Pmdnrtivity

^'^ H

Film Information and Exchange Service Seeks U. S. Titles

Agency's Visual Aids Section
has a new looic, and a new name.
It is now called the "Film Infor-
mation and Exchange Service."
After careful planning the section
was completely reorganized to con-
centrate the maximum effort on
the acquisition of new and inter-
esting productivity films for distri-
bution in the seventeen member
countries of O.E.E.C. (Organiza-
tion for European Economic Co-
operation).

After the reorganization had
been completed, the Head of the
Service. John Seabourne. made an
extensive tour of the United States
looking for new productivity films,
making contacts with producers
and sponsors, and renewing con-
tacts made on previous visits. The
trip resulted in the acquisition of
more than 100 new titles, but even
more important were the arrange-
ments made with a number of
sponsors wht) agreed to send view-
ing prints of their films to the
E.P.A. on a regular basis.

Acquire 200 Titles a Year
Ihe Film Information and Ex-
change Service acquires some two
hundred new American titles every
year, but as the accent is on qual-
ity rather than quantity, several
hundred titles are previewed either
in Washington or Paris in order
to select the final two hundred. In
addition to the American titles a
finther two hundred European
subjects are taken into the library
every year, making an annual tar-
get of four hundred new titles.

E.P.A.'s Film Information and
Exchange Service provides an in-
teresting and useful "shop window '
in Europe for those sponsors and
producers who are looking for free
European distribution to industrial
audiences.

Brielly. this is how the service
works;

A large preview library of pro-
ductivity films is maintained at the
Paris headquarters. This library

which is the largest preview library
of Productivity films in Europe is
at the disposal of the Productivity
Centers in the member countries of
O.E.E.C. (Austria, Belgium, Den-
mark, France, Germany, Greece.
Iceland, Ireland, Italy, Luxem-
burg, Netherlands, Norway, Portu-
gal, Sweden, Switzerland, Turkey,
United Kingdom).

The Process of Selection

The Productivity Center or
equivalent organization in each
member country runs its own Na-
tional film distribution program
making, where necesary, foreign
language versions of those films it
decides to include in its pro-
gram. The Film Information and
Exchange Service is constantly
on the look-out for new films for
its preview library, screens many
hundreds of films every year and
prepares information sheets on
those films acquired for the library.
These information sheets are pre-
pared in English and French; the
two official languages of the Orga-
nization: they are distributed to
the Productivity Centers at regular
intervals. The main purpose of
these information sheets is to allow
the Productivity Centers to request
preview prints of subjects that they
consider to be of interest to their
own programs.

Special arrangements permit
preview copies to cross frontiers
without difficulty.

Center Makes Acquisitions

If after preview a Productivity
Center wishes to use a film in its
own program, the Productivity
Center or the Film Information
and Exchange Service will contact
the producer to negotiate the ac-
quisition of additional prints ov
preprint material where the prepa-
ration of foreign language versions
is desirable. Conventional facilities
for the preparation of foreign ver-
sions exist in most O.E.E.C. coun-
tries and, in addition, the Film in-
formation and Exchange Service

has its own recording studio, with
recording cjuipment specially de-
signed for the rapid preparation of
foreign versions. Similar equip-
ment has also been installed in 4
other Productivity Centers. This
equipment has reduced preparation
of foreign language versions to a
simple and rapid process. One in-
teresting feature is a continuous
projector which, because it has no
pull-down mechanism, eliminates
wear on copies, and hence the need
for special work prints.

Great use of stripe recording has
been made in those countries
where adequate recording or lab-
oratory facilities do not exist. Here
again using E.P.A.'s special equip-
ment, recordings of an exceptional
quality can be duplicated at will on
magnetically striped copies.

By special arrangement any for-
eign language version prepared by
the Film Information and Ex-
change Service can be made avail-
able to sponsors.

This new and active service, of-
fering free distribution in Europe,
(concluded on page 24)

GREEN FILM?
DIRTY FILM?

FilMaglc Pylons (Pat, Pend.) quick-
ly attach to any 16mm. prciector.
Automatically silicone • treat and
protect film, clean gates as tilm is
running.

Special Itits, complete with simple
instructions for Ampro, B&H, East-
man, RCA, TSI, Victor. Write for
illustrations and prices.

ECONOMICAL . . . EFFICIENT

THE
DISTRIBUTOR'S GROUP, INC.

204 FOURTEENTH STREET, N,W.
ATLANTA 13, GEORGIA

FADES

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TRICK PHOTOGRAPHY

ANIMATION

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ESTABLISHED

19 2 8

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OPTICAL EFFECTS
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BUSINESS SCREEN MAGAZINE

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keeps production costs

off the cutting room floor

Ansco

Type 21^2

Creative organizations that are cost conscious
naturally turn to Ansco's Anscochrome® Profes-
sional Camera Film Type 21^2 for all work where
the ultimate in color quality is desired. That's
because only Type 242 produces low-contrast
master reels having the finest possible color ren-
dition and print-through characteristics.

For rich reds, accurate flesh tones and soft, clean
gradation nothing compares with Anscochrome
Professional Camera Film Type 21^2.

And for fle.xibility that literally does the pho-
tographers bidding with a minimum of trial-
and-error, use NEW Ansco Type 243 for the
best in release prints. Keep production costs
where they belong, switch to Anscochrome Pro-
fessional Camera Film Type 242! Ansco, Bing-
hamton, N. Y. A Division of General Aniline &
Him Corporation.

NUMBER 2

\' 0 L U .M E 2 0 • 11)59

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will acajmmodatf ArrillfK Ifi or 35 mm .
Kvi-mo. Maurpr. Mitclii-U. Cine Sijocinl.
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• Artwofh table can be pivoted out ol the way lo
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copying.

• Smooth stop matron loomj from three positions

• Camera carfiap,e compound movement II"
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• Camera lOom ranse to table— 1 to 12 field to
Iloor 1 74 lield —

• Each movement driven by lead jcrew and hand
wheel —

• Each movement registered by counters in
I tooth of an inch

• Diaionil or oil center zooms on both animation
product staee

• Animation table with 2 peg bau movmi 16
reiiitered with scale in I 20th ol an inch

• Animation table rotates tor spins and ditfonil
pini — feeiitercd in degrees

• 9 I 12 hole through tabic top for rear liehting
and rear pro]eclion

• Platen IS hin£ed — platen gla:s i: Gimbil
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• Entire construction ot steel and cast aluminum -
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losing a single frame. Comes in
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permanently repaired with
Magic "Mylar." Use Magic
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splicing jobs.

Transparent — For Film
16mm. Single Perf. $5.00 per roll
16mm. Double Perf. 5.00 per roll

35mm 9.00 per roll

Opaque — For Magnetic Film

16mm $ 6.00 per roll

35mm 11 00 per roll

The New

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Here is the all new Portman Ani-
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stand, the Portman offers more
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Basic stand ^|. - -q^

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Bas'c Compound with table-top,
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counter, hand
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$1,790

EPA Film Repiirt:

FLORMAN & BABB, incorporated

68 West 45th Street • New York 36, N. Y. • MU 2-2928

(continued from page 22)

together with a unique service for
the preparation of foreign language
versions, is available to sponsors
who are interested in taking ad-
vantage of it.

List Most-Needed Subjects
To give a better idea of the type
of film needed for the European
Productivity Agency's program, the
following is a list of the subjects in
greatest demand in Europe:

Productivity

Technical training

Management

Automation

Work study

Variety reduction

Production control

Product management

Economics

Building

Materials handling

Office work

Sales

Research

Mathematics

Audio-Visual Aids

Human relations

Safety

Films for

under-developed areas

Where to Send Film Details

Sponsors should send details ol
any films they consider suitable lo
the Washington office of O.E.E.C..
Suite No. 1223, 1346 Connecticut
.Avenue. N.W.. Washington 6.
D.C. The Washington ofiice will
request prints of those films suit-
able for Europe. Preview copies
will be needed for approximately
six weeks, as films selected by
Washington will be sent to Paris
for final choice. The Film Infor-
mation and Exchange Service
would like to retain the prints of
any films they find suitable for
their program on the basis of pur-
chase at print cost. Where prints
are rejected they will be returned
lo the owner within six weeks: all
shipping is by air freight. Sponsors
and producers using the plan will
have to ship prints only as far as
Washington; from here on. O.E.E.
C. will take care of all shipping
and custom problems.

On his recent visit to the States.
John Seabourne soon found that
there was no shortage of Industrial
or Productivity films, but as his
program is a quality program, it
was ilccided to accept only the best
films and to award a certificate of
merit to the spon.sors and produc-
ers of those films selected. y'

Prpductipn Lines

Campus Occupies New Studios

",Y Campus Film Productions. Inc..
has moved to new offices and stu-
dios at 20 East 46th Street. New
York. g-

Frankel to Klaeger Films

■j^ Philip Frankel has joined the
staff of Klaeger Film Productions,
Inc. as an assistant director.

A veteran of over 25 years in
the film industry. Frankel comes to
Klaeger from Transfilm where he
held the post of unit manager and
assisting director. Previously, he
had been with the Training Film
Production Labs at Wright Field
in Dayton, and had served as pro-
duction manager for the Office of
War Information in New York. ^

Love Completes Bell Film

ii James Love Productions. Inc.
has just completed a public rela-
tions film for the Bell Telephone
Company of Pennsylvania.

The film will be shown on tele-
vision throughout Pennsylvania
and contains scenes on location as
well as studio photography. ^sf

Oxberry on European Jaunt

-.'r John Oxberry. president of the
Animation Equipment Corpora-
tion, is spending the month of
April in Europe visiting and study-
ing the problems of studios in five
difierent countries.

He will visit London. Berlin.
Stockholm. Helsinki. Hamburg.
Munich and Paris. In addition to
holding conferences with custom-
ers. Oxberry will conduct a survey
of other studios to obtain data on
current and future film activities.

THE FILM

Architect

jiro rides iiioh'.ssioniil
plfiiinwii . . .
creative writing . . .
ninriey .saring specifications.

These .■.crvice- a>>nre the sponsor
of more resiillfiil motion pictures
or slide film-- at iDiisidcrable savings
in production and distribution costs,
.■send for a hrocluire describing
lhi~ unic|iie service.

F. R.

Donovan

10 Glory Road • Weston, Conn.
CApitol 7-3477

BUSINESS SCREEN M .4 G A Z I N E

SALES
RESISTANCE ! !

Exerutivi! ^otes

In the months to come your salesmen
are going to encounter it in increas-
ing amounts. Now, volumes have
been written on how to meet it, how
to overcome it. But don't forget . . .
sales aren't made by winning argu-
ments.

Well then, what should be done
about sales resistance? Pick up and
leave?

No, sir, by-pass if!! Keep on selling!!

Because, when your salesmen do,
they will make more sales . . . and
meet and beat competition.

Show your salesmen how to by-pass
soles resistance with:

"BY-PASSING
SALES RESISTANCE"

part of the outstandingly suc-
cessful AGGRESSIVE SELLING
sound slide program.

Write for Details on
Obtaining a Preview

Better Selling Bureau

6108-B Santa Monica Boulevard

Los Angeles 38, California

A Division of Rocket Pictures, Inc.

Ted Westermann Named Sales
V. P. at Audio Productions

V 1. H. "Ted" 'Westermann has
Ix-en appointed vice president of
.Audio Productions, Inc., in charge
of sales.

After considerable sales, train-
ing and merchandising experience
with Macy"s-New York and the
National Silver Company, Mr.
Westermann joined Willard Pic-
tures, as partner, in 1^35. louring
\\\nld War II, as Willard's supcr-
\Tror of military training films, he
wrote and directed many training
films lor the armed forces and na-
tional defense.

For the past 12 years Mr. Wes-
termann has been with Wilding
Picture Productions, Inc., since
1954 as vice president in the East-
ern Sales Division. ^

Walter Braun Is Ad Manager
at Paillard, Inc., New York

. Walter Braun has been named
advertising manager of Paillard.
Inc.. New York. Braun was a
nicmher of the Commercial De-
partment. Swiss Foreign Service,

f^\

Walter Braun ... to Paillard, Inc.

New York City where, since 1947,
he had specialized in market re-
search and sales promotion work
for Swiss firms doing business in
the United States. ^ 9

Benjamin Greenberg to Direct
New York Office for Allend'or

■>•: Benjamin S. Greenberg has been
elected vice president and execu-
tive in charge of the New York
offices of Allend'or Limited and
Spotlite News, Inc.. motion picture
production and television newsreel
organizations with home offices in
Los Angeles.

He succeeds Jack Siegal who
has been appointed director of mo-
tion picture and television activi-
ties with the International Business
Machines Corp., New York. 9

The Magazine the Buyers Read
is the BIG Business Screen

Wc cant please everybody

X V :\I B K R -1 • VC) L V .M E 2 0

1 !• a 9

>iVi^ •

. . but we come close

Sound • Editorial • Laboratory Services

Capital

CAPITAL FILM LABORATORIES, INC. . 1905 FAIRVIEW AVENUE, N. E.
WASHINGTON 2, D. C. . PHONE LAWRENCE 6-4634

Parthenon Pictures-Hollywood
Opens New Midwest OfFice

f; A new Midwest office for pro-
duction and client service, headed
by Woodbury Conkling and Roger
Clark, has been opened at 185 No.
Wabash in Chicago by Parthenon
Pictures-Hollywood. Telephone
number is RAndoiph 6-2919.

Stage shooting and "finishing"
work will continue to be done in
the Hollywood studio, but the new
Chicago facility will have editing
equipment and stock a full com-
plement of professional camera,
synch sound, lighting, camera car
and other gear for location shoot-
ing in the Midwest and East. Clark
and Conkling will report directly
to exec producer Charles Palmer
in Hollywood. I^'

* * *

Sturgis-Grant Names Kent as
Assistant to the President

ii The appointment of Richard A.
Kent as Special Assistant to the
President of Sturgis-Grant Produc-
tions, New York producers of
medical and allied films, has been
announced.

Mr. Kent, a 12-year veteran of
the motion picture industry, is the
former sales manager of Fordel
Films. He was also a cameraman-
producer in the Surgical Products
Division. American Cyanamid
Company and was in the photo-
graphic department at the State
University of Iowa. H'

Colonial Williamsburg Names
DeSamper as Radio-TV Manager

7V Ernest ,1. "Hugh" DeSam|ier has
been named radio-television mana-
ger on the public relations staft' of
Colonial Williamsburi;. Inc. The

Pikes Peak was ilie backdrop on
March 30 as Alexander Film crew
helped lelecasiing of Air Force
Academy Choir for Coca-Cola's
"Springtime" CBS spectacular.

organization is responsible for the
restoration of Williamsburg. g'

Waller Heads B&H Industrial
Relations as Johnson Retires

■' William L. Johnson, vice-presi-
dent of industrial relations for Bell
& Howell Company, Chicago, re-
tired December 31, it is announced
by Charles H. Percy, president.

Johnson retired under the com-
pany's retirement policy and pre-
retirement counseling program
w hich he helped develop, and which
starts 1(^ years before employees
reach retirement age. He will con-
tinue his work on a consulting
basis, primarily in the field of re-
tirement counseling and the utili-
zation of retired employees.

He is president and a director of
the Bell & Howell Foundation, the
company's organization for chari-
table giving and aid to education.

.As head of industrial relations,
he will be succeeded by Fletcher
C. Waller, who joined Bell & How-
ell in 1957 as a staft" vice-president.

Pictured at recent New York premiere of Equitable Life Assurance So-
ciety's film "For All Time" are 1 1 to r) producer Roger Wade. Roger
Wade Prods.: Melville P. Dickinson. Senior V.P. of E(/uilabte: star and
narrator ful fleriihy: anil Charles Corcoran. Equitable \' P

BUSINESS SCR KEN M A G .4 Z 1 N E

EKiiii Moiios Pkilkis. including six
lilnis spimsiired by Anieric;in business,
will be honored on Thursday evening
April 30 as first recipients of bronze "Chris"
slatucltcs. symbolic of highest awards made at
the 7lh Annual (\>lunihus (Ohio) Film |-esti-
val.

The Academy-Award nominee. I'sychiaiiic
Niirsiiii;. sponsored by Smith Kline & French
Laboratories and produced by Dynamic Films,
Inc.. will receive a top Chris award in the field
of health, medical and menial health lilms.

Fir.sts to Ford, General Motors Films

Honored as top choices from the field of
business anil industry are two motor manufac-
turer-sponsored lilms. Ainerkan Lottk, pro-
duced for the Chevrolet Division of General
Motors by The Jam Handy Organization will
receive the Chris as will Equution for Progresx
priuhiced for the Ford Motor (\impany by
MPO I'roductions.

In the field of travel, a Pan-American World
Airways picture. Void La Frame, produced by
Coleman Productions is the first choice. The
motion picture. Ciirioscaiuio en Los Llanos
ICncsolanos (li'ildlije oj the Venezuelan
Llanos), produced for the Creole Petroleum
Corporation by Willard Pictures, Inc. is to re-
ceive the Chris statuette in the classilication of
"special fields" as are The Bit; Reach, pro-
duced by and for the Douglas Aircraft Com-
pany. Inc. and The I'Isiior. produced by WBNS
Television of Columbus.

A final Chris statuette winner was How We
Explore Space, an educational motion picture
produced and distributed by Film .Associates
of California.

SI Pictures Also Receive Chris Certificates

.A total of 89 pictures were selected for
awards out of all entries and 81 of these will
receive the Chris Certihcate Awards for excel-
lence. .American business firms sponsored over
3.'i of these subjects; nine were created for as-
sociations and non-proht groups. 25 of the
tilms certificated for excellence were classroom
motion pictures produced for sale to schools
and institutions. Six of the films were pro-
duced for state governments (including Colo-
rado and Ohio departments of welfare).

Ihere were numerous multiple winners at
Columbus. In addition to its Chris statuette.
Dynamic Films received two certificates for
1958 Victory Circles (sponsored by Perfect
Circle) and for a syndicated auto racing picture
9ih Annual Darlington Southern 500.

Four Certificate Awards to Wilding

Four certificates of excellence were awarded
to pictures produced by Wilding. Inc. These in-
cluded the Champion Paper & Fibre Co. film
1104 Sutton Road: Goodyear on the March
(Goodyear Tire & Rubber Co.): The Richest
Man in Bahylon (Investment Bankers Associa-
tion of America ) : and Secret Cargo, a skin-
diving adventure subject produced for Hiram
Walker. Inc.

In addition to its Chris statuette. The Jam
Handy Organization. Inc. was honored for
Solid Gold Hours, produced for the Dartnell
(^)rporation. This received a Chris Certificate.

John Sutherland Productions. Inc. also won

JBEEl

Cliris Awards flonor Business Films

l<:i^lil .>l«tlioii l*i«-liir«'M \\ ill ll<>f«'iv<> lh<> To|» .\\v»r<l >»l»tiH>lt«>N
lor Oiil.sl.-iMtlin;: .>l4>rii :ii 7lli .%niiii.-il 4 oIiiiiiIiiim Film Fcsliviii

four certificates of excellence. The Sutherland
safety film. Give a Car a Man Who Can Drive.
(Richfield Oil Corp.): and three other lilms.
Brculti oj Life, Your Safely I- irsi ,md Condius-
tion, brought award honors to the West Coast
studio,

I lie Intern. ilional Harvester Company films.
Collectors' Item (produced by Parthenon Pic-
tures-Hollywood) and laming a New f'rontier
(produced by Dallas Jones Productions. Inc.
were certificate winners. Another Parthenon
recipient of the certificate of excellence was
Fire and the Wheel (General Petroleum. So-
cony Mobil, etc. ).

Telephone Pictures Score at Columbus

Telephone companies, leading users of the
film medium for training and public relations
purposes, scored heavily at Columbus. Dial
the Miles, produced for the Southern Bell
Telephone Co. by Frank Willard Productions:
Making Conversations, Plan for Pleasant Liv-
ing (Ohio Bell) shared certificate honors with
a Western Electric Company picture. The Dew
Line Story, produced tjy Audio Productions.
Inc. The airlines were also notable winners
as Pan American World Airways extended its
Chris award for Void La France to add a
certificate for Islaixds Under the Wind (pro-
duced by Henry Strauss & Co.. Inc. ).

Sabena Belgian World Airlines" film The
Great Adventure produced by Centron Cor-
poration. Inc. was similiarly honored as was
Over the Rainbows, an Alaskan adventure film
produced by Fenton McHugh Productions. Inc.
This was jointly sponsored by Northwest Orient
Airlines and Northwest Consolidated Airlines.

Other sponsor-winners of certificates in-
cluded two Henry Strauss & Co. productions
— Helping Hands for J idle (American Med-
ical Association) and MSD. a film for Gulf Oil
Corporation. Another AMA-sponsored film
Wliiteluill 4-I50U. produced by Centron Cor-
poration was certificated.

The Institute for Visual Training. Inc. (Wil-
liam J. Ganz) was a dual award winner with
The Story of Television (RCA) and Teaching
Johnny to Swim, co-sponsored by the Ameri-
can National Red Cross and the Metropolitan
Life Insurance Co.

Bay State Productions. Inc. scored with a
certificate award for Plan for Prosperity, pro-
duced for the Edison Electric Institute. Inc.

Mode-Art Pictures' film Futures in Steel.
produced for the Bethlehem Steel Company, re-
ceived a certifiate award as did two Martin
Company-produced motion pictures. Project
Vanguard and Tlie Missile Man.

Cate & McGlone's film I he Loni; Right Arm

added a certificate award to the Chris statuette
received by ihe Douglas Aircraft Company,
Inc. Another Cate & McGlone film honored
was Our Islands of Hawaii.

A certificate also went to the Ford Motor
Company, joining its top award for Liquation
for Progress. The Ford film One Road was
its second winner.

Other Producers Cited for Excellence

.Among other well-known business film pro-
ducers who received Columbus awards were:
Condor Films, Inc. with The Road from Mara-
mec: American Film Producers, Inc. for Rescue
Breathing (written and directed by Lewis and
Marguerite Herman): Washington Video Pro-
ductions for Heart of a Stranger, produced for
the Christian Childrens Fund: and Motion Pic-
tures, Inc. for Sta-Dri Story, produced for
Ranger Boot Co.

Austin Productions, with Design for Power
and the Fred M. Randall Co. with New Story
of Milk and Ambassadors With Wings received
the Chris certificates. Sponsors were not iden-
tified on these.

Honors to Mountain States' Studio
Western Cine Productions was also honored
for That We May Breatfie. produced for the
National Foundation for Asthmatic Children
and for Colorado Cares, produced for the State
of Colorado. These received certificates.

The Lithographic Technical Fund film. The
Sunny Rock, produced by the Tressel Studio
and The History of tlie America's Cup, pro-
duced by Transfilm, Inc. were certificate win-
ners in "Special Fields." Among professional
medical films. 1 Iw Mitral Valve, produced for
E. R. Squibb & Sons by The Glover Clinic,
received a Chris certificate.

In the field of classroom films. Coronet In-
structional Films received four certificates of
excellence to lead in that category, sharing
honors with top award winner. Film Asso-
ciates of California and Carson Davidson Pro-
ductions, who each received two awards.

Department of Agriculture Films Cited
The United States Department of AgricuL
ture carried home two Chris certificates for
Hidden Menace and Conservation Vistas.

The unusual film Tie Tie Go-Round, pro
duced for the Chicago Printed String Co. b\
On Film. Inc. received a Chris certificate as did
Miimesota, Star of the North, produced b\
Martin Bovey for the First National Bank of
Minneapolis.

Columbus was generous, interested and dill
gent in surveying the hundreds of entries re
ceived for its 7th Annual Festival. W

NUMBER 2

VOL U M E

1 !I5 9

I BUSINESS SCREEN SPECIAL FEATURE:

Motion Pictures
Worth 10,000 Lives

Tli4' Slory ol' tlu- Film l*r<»|u:raiii nt IIk' Aiii4'rii-an 4 anei'r ^oi'iety

bv Walter Ross

Chester Williams. Director

of Education, American Cancer Society,

is a firm believer In audio-visuals.

Nov Long Acio a textile company in the
Chattahoochee Valley of Georgia spon-
sored exhibition of a 16 minute motion picture
called Breast Self-Examinatlon sponsored by
the American Cancer Society. The film, shov.'n
to women only, portrays the approved tech-
nique for self-cxaniin;ition to lind lumps in the
breast.

As a result of this exhibition 27 lumps were
found by women, a number of which turned
out to be malignant. At least seven enipkwccs
of the West Point Manufacturing Company.
which sponsored the film showings, owe their
lives to viewing Breast Selj-Exainination, for
that many had cancers removed as a direct le-
sult of what they learned from this motion
picture.

One of the women, Mrs. Mary Hook, allowed
her story to be filmed for television for the
American Broadcasting Company and prints of
their resulting motion picture called ]ust By
Chance are now in circulation by the American

Cancer Society, doing their work to help save
lives.

Proof of Power to Move to Action

This case history of just one isolated show-
ing of a single film is proof of the power of the
motion picture medium to move people to ac-
tion. It is one of the reasons why Chester
Williams. American Cancer Society's Director
of Public Education, is coavinced that "the
audio-visual medium reaches more people more
efl'ectively than any other technique of mass
education."

John Becker, the Society's director of films,
radio and television, says that talking pictures
have an emotional impact that no other medium
can match. "This is especially important in
changing people's attitudes." Becker says, "and
emotional attitudes, especially unreasoning fear
of cancer, are our biggest educational prob-
lem."

Becker says that movies can best dissipate
the irrational fears that stand between man\

people and the possibility of being cured of
cancer. "They see other people's tragedies on
the screen." he says, "and learn that these situ-
ations could have been avoided. They identify
themselves — or their husbands or wives or
children — with the actors in the picture and the
result is the kind of action being urged by the
American Cancer Society's films."

Films Serve These Varied Tasks

These ACS films are designed to get men and
women to their doctors for health checkups,
to acquaint the entire population with the seven
danger signals which may mean cancer, to get
across the idea that many cancers can be and
are being cured, and to translate the charitable
impulses of the public into making donations
to fight cancer. Last year the Society received
donations totalling $30 million, which was
spent on a three-pronged attack against cancer:
research, education and service.

The .American Cancer Society also uses
motion pictures to reach physicians, dentists.

Theatres Include Cancer films aloiii^ with (oininer-
cial features when subjects are suitable.

Dr. Joe V. Meigs, eminent Boston gynecolo-
gist, appears in "Time and Two Women."

Employees of a textile company In Cicori;ia at
showing of "Breast Self-E.xamlnation."

C I! S 1 N K S S SCREEN M .A. G A Z I N E

nurses, students, laboratory technicians and re-
search scientists. This is the professional side
of the ACS education program. It is just as
important in saving lives, the Society believes.
to convince the doctor to include certain pro-
cedures in his patients' examinations as it is
to motivate the patients to get the checkups.

200 Prints Made on I:ach Picture

When a lilm is sponsored hy the American
C'.mcer Societ) for showing to the public. 201)
prints are usually struck olT of which 60 are
forwarded to the Society's 60 autonomous divi-
sions, most of which are state-wide organiza-
tions. , .

The success of this type of distribution is
easy to read in the statistics. Of 27 tilms spon-
sored by the American Cancer Society for pub-
lic education purposes over a 9 year period.
1.'>.I86 prints were purchased by the Society's
divisions and by other groups such as health
departments, hospitals and the like, for re-
peated showings.

Most of the tilms are designed for long-time
exhibition. For example. Breast Selj-Examina-
tion. which was released in 1950. has sold more
than 2. .^00 prints, many of which are still being
shown. The lilm. like other .ACS productions,
was matle in both 16 and 35nim sizes so that it
can be shown on professional theatre equipment
as well as on standard 16mm sound projectors
generally available to private groups.

The ACS is not content with making tilms
and getting the prints into the hands of its
divisions. It pursues an active course of exhibi-
tion to make sure that the widest possible
national audience gets to see the pictures.

Each division is encouraged to show its
prints to Society volunteers, to clubs, church
groups and civic groups at their meetings. In
addition. elTorts are made to get local theatre
facilities when thev are not beinu used for com-

mercial purposes. These are usually the morn-
ing hours of weekdays or Saturdays. Since the
audience available at such times is largely
housewives, the Society has concentrated on
showing films of interest to women: Breast
Scli-I'.xuiniiuit'um and Time and Two Women,
often as a double feature. At such showings,
only women are admitted.

Success of this type of exhibition, at which
a physician delivers an informative address and
take-home leallets digesting the tilms' messages
are distributed, is illustrated in what happened
in and arounil Detroit. There, the Southeast
Michigan Division of the ACS showed the
Breast Selj-Examimition film in a two-week
period to women in nearly .'^() theatres. Approx-
imately 50,000 women attended these show-
ings, almost as many as had seen the same
film at private showings in the area during the
preceding live years, A study revealed that the
open showings reached more young women,
more mothers of large families, more Negro
women, and more women who did not belong
to clubs, than did the private showings. The
open showings also helped educate thousands
of women who did not attend the screening but
learned something of cancer through the wide-
spread publicity in newspapers, on radio and
TV created to spur attendance at the theatres.

Total Audience at Open Showings

From 1953-1958 the total audience at 3,941
open showings all over the U.S. was 1,298.491.

The ACS also encourages its divisions to ap-
proach local theatres to include certain ACS
films on regular programs along with com-
mercial features. In the last five years 6,930
theatres programmed ACS films. No count has
been made of the audience reached this way.
but there is little doubt that the total is well
up in the millions.

During the five year period, 1953-1958,

there were 307,541 showings of ACS films be-
fore private groups and in theatres arranged
by the Society's divisions. A total of 22,339,344
people were reported as attending these show-
ings.

In 1958 the ACS added another string to its
exhibition bow by putting prints of three films
into the hands of commercial lilm distributors
in Pennsylvania, Maryland, Delaware, New
Jersey and upper New York State. The films.
The Otiier City, a dramatization of the fact that
75,000 are needlessly lost to cancer each year;
Sappy Homiens, a cartoon attack on male in-
difference to cancer; and Muit Alive, an ani-
mated tilm designed to allay false fears of can-
cer, were programmed as part of regular com-
mercial theatre showings.

For example. The Other City was pro-
grammed at Philadelphia's first run Mastbaum
theatre with To Paris With Love, starring Bob
flope. More than 38.000 theatre goers got this
ACS message as part of an entertainment pro-
gram for which they paid admission. The ACS
receives no revenue from this or other similar
showings: but does pay a nominal distribution
charge.

30 Million Exposures in One Month

An estimated 300.000.000 exposures of
American Cancer Society messages on film via
all methods of exhibition — public theatres,
private screenings, showings on network and
local television stations — were achieved dur-
ing April 1958, the Cancer Crusade Month.

One of the ACS motion pictures. Time and
Two Women, is designed to get women to have
the Cell Examination for Uterine Cancer done
by their physicians. Such a test may detect
uterine cancers in their earliest stages — so
early, in fact, that these cancers are estimated
to be nearly 100 per cent curable. Medical

(CONTINUED ON FOLLOWING PAGE)

Nashville, Tennessee women view "Breast Sell-i..\anunaium," the ACS film that alerts women
to daniier signals oj breast-cancer, at theatre showing which is typical of thousands held in U.S.

Actress Jidie Harris (r) chats with Weise fam-
ily. Mother's recovery story was TV feature

N U ,AI B E R 2 • VOLUME 20 • 1959

Motiun PuiurvH Wnrih MO.OOO lAtesz

' I

Focus of the Society's public education program in all media is ilie annual liealtli cliecl<-up.
Periodic examinations give doctors chance to detect cancer In earliest, most curable, stage.

authorities heheve that 22, ()()() lives — the num-
ber of women who die annually of uterine can-
cer— could be saved if all adult women got
cell examinations regularly.

Film Showing Increases Vigilance

A study was made of an audience of New
York women who saw Time and Two Women.
It was found that 15 per cent of the group had
had cytological (cell) examinations of vaginal
smears before seeing the film. A follow up study
showed that another 30 per cent of the audi-
ence went to their doctors and got smear tests
after seeing Time and Two Women. In this
group, a number of unsuspected cases of can-
cer were detected; cancer, in most cases, in such
early stages that a cure was possible.

Dr. Scott Hill, Director of ACS Professional
Education, says that doctors and nurses, too,
are more c|uickly and easily moved to action
through the medium of film. For this reason.
Dr. Hill puts great emphasis on distributing the
20 kinescopes of live closed circuit television
programs, originally produced jointly by the
Columbia Broadcasting System and the Ameri-
can Cancer Society, which alert physicians to

the latest developments in many fields of can-
cer. These kinescopes are edited versions of
original programs, of which 30 were produced
with the help of the staffs of two large hospitals.
The edited kinescopes run from 30 to 55 min-
utes each; lengths that allow them to be shown
within the time span of professional meetings.

Widely Shown to Medical Audiences

During the last five years 949,000 physicians,
dentists, nurses and medical and dental students
saw one or more showings of these and other
professional films, eight of which were produced
for the ACS in color, designed to create an
up-to-date awareness of the latest methods of
diagnosis and treatment of many difi'erent types
of cancer. These exhibitions were arranged at
meetings of professional societies, hospital
staffs, and the like, through the local divisions
of the American Cancer Society, who loaned
the films and gave special digest-booklets for
distribution to members of the audiences.

Part of the professional education program
is to make doctors more aware of cancer so
that they can detect it in routine office exam-
inations. The ACS films for doctors have

Special professional films lielp keep doctors up\o
date on latest detection, treatment methods. |

Volunteers greet Philadelphia women attending^

morning sliowing of film on uterine cancer.

proved successful in attaining this objective.
For example, the professional film on cancer
of the breast was shown at a" meeting of a
Colorado county medical society, not long ago.
In the six months prior to the showing of the
film there had been only four biopsies (tissue
examinations) of breast tissue done in the
county. In the six months following the show-
ing of the film there were 40 breast biopsies,
and several cancers were diagnosed in this
series that might have escaped detection. Mul-
tiply this reaction by the nearly 10,000 show-
ings of professional films that have taken place
since 1955, and it can be seen what potential
elfect these motion pictures have had on the
detection of cancer throughout the country.

First ACS Picture Produced in '46

The American Cancer Society's first produc-
tion was a 16-minute, 37-second animated film
called The Traitor Within. The film, made in
1946, shows diagrammatically how cancerous
cells invade normal tissue, carries the message
of how cancer can be cured if detected early.

This 16mm motion picture was an imme-
diate hit in the ACS public education program.

BUSINESS SCREEN MAGAZINE

ligc .ludiences of women, siuli im iIii\ oiw in Ihnnn. arc ihiily Icain-
it vital liiils iihciil (iiinrr uliir/i ain save ihcir lives.

hn Becker (r), ACS director oj films, confers with Lou Sloiinwii and
m Murray (ctr) on cutting of latest film "Never Alone."

I ccii-.il:i.-is volunteer as luihy-siiiers lo free iiunhcrs ulleiuiini; earner
liliii. iheatres also cooiieraie with arrani;ements.

Kinescopes of 20 subjects, originally used on closed-circuit TV, are in
steady circulation to medical audiences as shown.

iind laid the groundwork for future productions,
which now total 27 lilnis and a dozen trailers
plus reproductions of films made by other or-
ganizations and distributed by the ACS and
many kinescopes and prints of public and pro-
fessional programs originally done li\e or on
liini on television.

"Never Alone" a 45-Minute Picture
Most ambitious and the longest of ACS
motion pictures is the Society's newest. Never
.Alone, whose running time in 35mm is 45 min-
utes. A 28-minute version in 16mm is also
available and has been cleared for television
presentation.

.\'ever Alone tells the complete story of how
doctors, researchers and 2.()()0.00() volunteer
members of the public have joined forces
through the .American Cancer Society to tight
cancer.

Cancer films are, surprisingly, acceptable for
general telecasting, with an even greater range
of acceptance on local stations than on net-
works. Such intimate subjects as Breast Self-
E.xamination. which portrays an adult woman
nude from the waist up, and such dramatic.

straight-talking films as Time and Two Women.
which details the case histories of two women,
one of whom waited too long to go to her doc-
tor, have been shown late at night over local
stations. A Phoenix. Arizona, station owner
summed up the local attitude by saying "Why
should we be afraid of anatomical details? Do
you know what they're teaching the children
in our local high schools?"

That his analysis is correct is borne out by
audience reactions all over the country. In ten
years of beaming cancer films into homes via
television, and bringing films to private meet-
ings and theatre showings, the American Can-
cer Society has received almost no complaints
from the public but has had many requests for
more showings of more of its films.

Appeals Directed Toward Check-Ups

Although it is estimated that one out of every
four Americans will get cancer at some time in
their lives, most people cannot conceive of
themselves as victims of the disease. Hence, the
Society has found that the most elTective cue
to action in films is to appeal to the father or
mother to guard their children; to appeal to

the husband or wife to guard each other; to
appeal to neighbor to help neighbor. Many
men, for example, feel that it is a sign of weak-
ness to be interested in their own health. But
they can be inspired to go to the doctor for a
checkup by a slogan like "a nagging wife can
save your life." It is not for themselves that
they visit the physician — it is to satisfy the
little woman.

Films Help in Decreasing Fatalities

During ten years of distributing its motion
pictures, the American Cancer Society has kept
careful statistics on the incidence of cancer
mortality. The Society has positive proof that
the rate of female deaths frotii cancer has actu-
ally gone down during this time. The percentage
of cancer cures has risen sharply — from one in
four to one in three cases. Not all of this prog-
ress can be attributed to the educational job
done by ACS films; but there is little doubt in
the minds of ACS ofikials that films have
played their part in helping to roll back man-
kind's most dreaded disease. 9

BORROW AND SHOW A CANCER FILM TODAY

NUMBER 2

VOLUME 20 • 1 9 .5 9

A Gala Night at New York's Statler-Hilton As —

EFLA Awards 45 Blue Ribbons

EdiKiilioiial Film Lihrarv l^roiip HuIiIk IIn FIrsi Am«'ri«-aii Film FoNiival

Superb rubber sculpture oj female pelvic re-
gion for "Routine Pelvic Examination."

Camera on Cancer

Distinghished Record of Production
Achieved by Audio in Cancer Field

THi Life-Saving QuALiTiHs of the Ameri-
can Cancer Society's fihn program have
their antecedents in the skills and professional
quality with which many current and past Can-
cer films have been endowed by specializing
film producers. Most outstanding record of
film production for the American Cancer So-
ciety and the National Cancer Institute belongs
to Audio Productions, Inc., New York City.

The widely-recognized series of early diag-
nostic motion pictures for physicians produced
by Audio includes such titles as Cancer: the
Problem of F.arly Diagnosis, 30 minutes; Breast
Cancer, 35 minutes; Gastro-Intestinal Cancer,
33 minutes; Uterine Cancer, 20 minutes; Oral
Cancer, 30 minutes; and Lung Cancer. 30 min-
utes.

These credits, gleaned from past issues of
Business Screen, amplify a record which also
includes the two great public education films
for women's audiences: Breast Sclj-E.xamiiia-
tion, the ]5-minute picture which now has more
than 2,000 prints currently in circulation and
of which it has been said "it has saved a life
a day."

The second Cancer film for women is the
recent l<S-minute production for the early de-
tection of uterine cancer, Time and Two
Women. Other Audio productions are Cytologic
Diagnosis of Ga.stric Cancer (21 minutes); the
recently-released Routine Pelvic F..xamim,ii,m
(l.S minutes); and a basic 25-minute teaching
film for nurses, titled What Is Cancer?

To the eminent collaborators and ACS staff-
ers who helped Audio to achieve this distin-
guished record of production in a field vital to
every human being. Business Screen sends a
heartfelt 'Svell done!" liB.

P.S. Where to Get Cancer Films

Films available for public showing on
cancer themes are located in 60 divisional
offices throughout the U.S. Write Ameri-
can Cancer Society headquarters at 521
W. 57th St.. New York IQ. for a list, n^

GREETING 700 VISITORS who regis-
tered to attend daily screenings, film
critiques and its Blue Ribbon Awards
banquet, the Educational Film Library Asso-
ciation stepped into the film judging arena on
.April 1-4 with its first annual American Film
Festival, held at the Statler-Hilton Hotel in
New York City.

250 motion pictures and 75 slidefilms (film-
strips) were sent to final screening juries in
New York by more than 30 pre-screening
committees around the U. S., who viewed some
450 entries. A total of 45 Blue Ribbon Awards,
symbolic of the top choice in their respective
categories, were shared by 35 motion pictures
and 10 slidefilms, including dual awards in
several classifications.

Elliott Kone Presides at Banquet
EFLA President Elliot Kone, of Yale Uni-
versity, presided at the Awards banquet. Mak-
ing the presentation of Blue Ribbon trophies
were Howard Thompson, film reviewer of The
New York Times; Cecile Starr, reviewer for
The Saturday Review; Mrs. Grace Steven-
son, associate executive secretary, The Ameri-
can Library Association, and Dr. John Bach-
man, Union Theological Seminary.

Business-sponsored motion pictures fared
well in the Blue Ribbon events, receiving 13
of the 35 top awards. Three out of 10 Blue
Ribbon Awards for slidefilms went to business-
sponsored titles or series.

There were 32 individual categories, ranging
from "Agriculture, Conservation & Natural
Resources" to "Professional Films for the Al-
lied Medical Professions" for motion pictures;
nine categories covered subject areas for slide-
film production, nearly all of them classified
for school utilization or religious purposes.

Plan to Show Winners at Festivals

Winners were honored by repeat showings
on the fourth day of the Festival (Saturday,
April 4) and EFLA plans to program these at
regional 1959 film festivals to be held in Los
Angeles, New Brunswick, N. J.; Chicago; Mun-
cie. Indiana; Minneapolis; Fredericton, New
Brunswick, Canada; and others to be an-
nounced.

The first EFLA Festival had an international
flavor, too, as entries were screened from Den-
mark, Belgium, Canada, Germany and Vene-
zuela.

Emily Jones in Charge of Program

In charge of the program was Emily S. Jones,
Administrative Director of EFLA, who reports
many inquiries for information about the con-
templated 1960 Film Festival.

Discussion groups and critique sessions were
also said to be well attended during the Fes-
tival period. Heading such meetings were Pro-
fessor Austin L. Olney, of the Audio-Visual
Center, University of New Hampshire, who
led the critique discussions on films for busi-
ness and industry; and Kathryn Linden, Amer-

ican Nurses Association a-v leader, who guided
the sessions on Films in Health & Medicine.

Here are some of the significant Blue Ribbon
Award winners from among motion pictures
and slidefilms judged at the Festival:

Agriculture, Conservation & Natural Resources

Winner: Watershed Wildfire

Produced by the Motion Picture Service of the

United States Department of Agriculture.

* * *

Citizenship and Government

Winner: Clianing a Course

Produced by Charles Guggenheim & Associates

for the Citizen's Charter Committee of St. Louis.

Economics

Winner: Beyond the Valley

Produced by John Bransby Productions

for the Esso Standard Oil Company.

Education and Child Development

Winner: Cla.\s of '58

Produced for "Twentieth Century" program by

CBS-TV; sponsored by Prudential Insurance

Company; and distributed by Association Films.

* * *

Geography & Travel: The Americas

Winner: Valley of Light: Yosemite

Produced and distributed by Ford Motor

Company.

* * --is

Geography & Travel : Lands Abroad

Winner: Japan

Produced by the Intl. Film Foundation

* * *

Guidance and Careers
Winner: Human Cell & tlie Cytotechnologisi
Produced by Churchill-Wexler Film Produc-
tions for the Nat'l Committee for Careers in
Medical Technology.

Mental Health
Winner: Bitter Welcome
Produced by Affiliated Film Producers for the
Mental Health Depts., Minn., Louisiana, Dela-
ware. Distributed by Mental Health Film Board.

* * *

Nature and Wildlife

Winner: A Way of Life

Produced by the Missouri Conservation

Commission.

* * *

Sports and Physical Education

Winner: Tlie Melbourne Olympic Games

Produced by The Jam Handy Organization, Inc.

for the Coca-Cola Company.

* * *

Architecture and Design

Winner: Color and Te.xture cmd Finish

Produced by On Film for .Aluminum Co.

of America.

BUSINESS S C R K E N MAGAZINE

Indiistiial & Technical Processes

\\ inner: A Mile to El Dorado

I'uhIikcJ by MPO Productions tor

Reynolds Metals Co.

Winner; Refiiuni- Nickel From Siulhiiry Ores

Produced by Film (Iraphics. Inc. tor the

Inicrnatii^na! Nickel Company.

t- ^ *

Sales & Promotion: .Aur.. leMiles. Etc.

Winner:

The U ,iiulerlul World oj n'ci\h n Wear

Produced by The Jam Handy Organization, Ine

for the Whirlpool Corporation.

:;: * *

Sales & Promotion: Business & Industry

Winner: Dial I he Miles

Produced by Frank Willard Productions tor

the Southern Bell Telephone Co.

Institutional Public Relations

Winner: Fire and the Wheel

Produced by Parthenon Pictures-Hollywood for

Socony Mobil Oil Co.; distributed hy Modern

Talking Picture Service. Inc.

* * *

Sales & Technical Training

Winner: Blasiitii; Vibrations: Cause & Effect

Produced by Farrell & Gage Films, Inc.

for the Hercules Powder Company.

* * *

Personnel Training

Winner: The Voice of Yoia- Business

Produced by John Sutherland Productions for

the American Telephone & Telegraph Co.

:{! * *

Health for Non-Medical Audiences
Winner; Varicose Veins
Produced by Churchill-Wexler Film Produc-
tions for the American Heart Association.

* * *

Safety and First Aid

Winner; The Bicyclist

Produced by Noriske Film. Jr.. Copenhagen

Winner: Rescue Breathini^

Produced by American Film Producers for

Lewis and Marguerite Herman.

Sound Slidefilms & Silent F[lmstrips

Social Studies

Winner: The Battle for Liberty (series)

Produced by The Jam Handy Organization. Inc.

Instruction in Skills & Techniques

Winner; Perception of Drivint; Hazards

Produced by Roger Wade Productions. Inc.

for the Shell Oil Company.

:|; * *

Promotion and Public Relations

Winner; Most Useful Hand Tool in the World

Produced by William P. Gottlieb for the

Plierench Company of America.

* * *

Training; Sales. Supervisory. Technical
Winners; 20.000 Volts U inter the Hood: The
Cranking Circuit: Regidation. Charging; Circuit
Produced by The Jam Handy Organization, Inc.
for the Delco-Remv Division. General Motors.

BUSINESS SCREEN CAMERA: GI IMPSFS AT FFI AS AMI RICAN Fl! M IPSTIX n'

At business films' critique were Matt Farrell. Producer John Sutherland (r). receives award
Farrell & Gage Films (l> with F. F. SchmitI of from film critic Howard I hompson(l). as EFLA
Hercules Powder Co.. whose film won award. president Elliott //. Kone looks on.

Warren Sturgis, Sturgis-dnin / ' ,.■ " - '.
chats with Gordon Hough (r). of Creole Petro-
leum Corporation.

Al Boyars, Transhlni, Inc. <l). Merrill Sweet-
nuin Icir). Sweetman Productions, with Dave
Ddxie. Bay State Film Productions Irl

Tom Fisher (I). AT&T, receives award for
Blue Ribbon winner "Dial the Miles" from
Howard Thompson of the New York Times.

Awards banquet guests were Nat Campus.
Campus Film Productions (I), with Raoid Men-
endez of Peerless Film Processin:; Corp. (rt.

Darryl Miller. American Medical Assn. (I I. pre-
sents award to Robert Gross, American Film
Producers, for "Rescue Breathing."

Alberta Jacoby (I), receives award for Mental
Health Film Board winner "Bitter Welcome"
from Darryl Miller, AM A.

NUMBER 2 • VOLUME 20 • lltS'J

LECTERN /CHALK 30ARD

CHAIRS

nnnnn
nnnnn
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nnnnn

WINDOW

PROJECTiaH
TABLE

SHELF

CURTAIN

Floor plan shows scuiiiii; (iniiiii;c'iiiciiis
and projeclion area ai Rcnilniiion Rand.

RHMiNGTON Rand Division of Speny Rand
Corporation, 315 Fourth Avenue, New
York City, recently opened a new and versa-
tile Audio-Visual Center with the most modern
devices and equipment for use in all kind of
meetings as well as screenings.

The center seats 25 persons comfortably antl
several extra chairs can be added when needed.
The interior walls are pegboard with fiber glass
behind for sound absorption and insulation
against sound transmission. Heavy carpeting
also helps in sound absorption. Special plastic
clamps and conventional pegboard hardware
permit handling pictures or other exhibit ma-
terial without damaging. A glass chalkboard

Model for Meetings. Screenings

Audio-Visual Center
at Remington Rand

l'4»r 4'4»nl'4'r«'ii4'4'f>« or Fiini Showin^M

with cork tack strip at the top and folding
arms at the chalk rail is provided at the front
of the room. The arms will support a llannel
board or other exhibit material. During pro-
jection sessions, curtains cover the chalkboard.
Three folding tables are normally stored be-
hind the curtains.

One electrically operated screen is masked
exactly to the 16mm projector and the 35mm
filmstrip images. A second screen is used for
slides. When used with overhead projectors, the
bottom is hooked back to the chalkrail. thus

Set up for million juciiirc projection or
overhead, filinsirip. slide shou-ini>s.

slanting the surface to eliminate keystonmg.
The overhead projector is used on a low table
with the operator seated for minimum inter-
ference with the audience line of vision. Special
ash receptacles mounted on the back of the
chairs provide efficient carpet insurance.

On the front wall under the chalkboard are
electrical outlets, a microphone input recepta-
cle and a signal line input. The mike is used
lor recording a speaker and the signal line
allows him to operate the 2x2 slide projector

Helow: V7>n' toward electrically-operated screen, lectern and chalkboard:
slo[>ini;-top. illiiininated preview l(d)!e Is shown in jorei;roiind.

Below: opposite view
projection port at rear

Visual aids manager Fred Beach (left)

with Glen Mathews, production supervisor.

or the filmstrip projector from a pushbutton
on the lectern or held in the hand.

Placed over the chalkboard and above the
aluminum eggcrate ceiling are two speakers in
bass rellex enclosures. An intercom station over
the lectern allows communication between the
speaker and projection booth. Spotlights on the
wall, on either side of the front of the room
give extra light for chalkboard. Ilannelboard or
other exhibit material. They are controlled
by a switch at the front of the room as well as
from the booth at the rear.

A microphone outlet placed in the center of
the room just above the dropped ceiling permits
a mike to be hung directly over a conference
table. A meeting can be recorded on tape and
later transferred to dictating machine belts for
transcription.

Overall room lighting is furnished by fluo-
rescent lights mounted on the high ceiling. Spe-
cial incandescent fixtures on the wall are on a
dimmer.

At the rear of the room is a custom built
sloping top preview table seating three people.
It is equipped with indirect lighting, an inter-
com station and 3 pushbuttons for operating
either the 2x2 slide projector or filmstrip pro-
jector.

The floor of the projection booth is 1 8 inches
above the auditorium floor. The projectors
are placed on a custom built cabinet, bringing
the axis of the projection lenses well o\er the
heads of anyone walking across the back of the
auditorium.

Incorporated in the projection cabinet are

()/ Reinlni;lon Rand .4udlo-\'isual Center shows
. Seatini; is arraniied jor 25 persons.

a three speed turntable for records, an amplifier
and an IM tuner. tDniplete wiring and
switching facilities permit the use of any sound
equipment. The control mechanism for an auto-
matic tilmstrip projector is part of the cabinet's
eijuipment. .X monitor speaker and built in NT

Projection "coiuroi lenlcr cabinet.

meter enables the projectionist to check his
sound at all times. The master station of the
intercom system and all light switches are
placed to the right of the large booth window.

Two steel cabinets for storage are on one
wall of the booth and a small waist high shelf
with rewinds and splicer are close to the
operator. In addition to the normal lluorescent
lighting hxture, a small hooded light gives an
indirect glow sufficient for normal operation of
equipment when the overhead lights are off.

Both microphone and signal run from the
projection booth to the sound recording booth
in the nearby motion picture studio. They
allow the use of a professional type recorder
which normally is kept in the sound booth.

Alongside the main door of the auditorium
is a plate glass bulletin board. 4'/2 by 8V2
inches. The name of the person or group using
the room is posted each day using adhesive
plastic letters.

When the room is reserved, all information
concerning the meeting is entered on a form
and a copy given to the projectionist. Type of
meeting, number of people, equipment needed
and desired room arrangement is secured from
the person requesting the reservation. l^

TFl FAISIOX PROnrCTlOX IDE.'X:

Van Praaij Uses Puijl-Auay
Sets fur Erfi!r.tivc Siiiits

Willi nil Cosi of television air space
mounting ever higher, the necessity of
getting maximum visual impact out of com-
mercial time is crucial. The show may be great,
but if the commercials don't measure up in
t|uality and in sales elTectivcness, a lot of good
advertising money is going down the drain.

One way to get quality is to spend. And
the amount that can be spent for one TV spot

Above: view slunvs .set niintlwr I witli set
number 3 seen tliroiit;/! iirclnvay
at rear oj picture.

Above: room arrangement jor set number 2
with mttnber 3 used as backing (see diagram).

these days can sometimes approach six figures.
.Another way is to throw more of the produc-
tion problems to an experienced producer and
see how he can shave the costs and save the
quality.

For CBS Game of the Week Spots

State Farm Mutual Auto Insurance Com-
pany, largest auto insurance company in the
country, is sponsoring the Baseball Game of
'he Week on CBS during the current season.
Seven one-minute spots, each with ditlerent
sets, were required for this show, and agency
Needham, Louis & Brorby, Inc. took the pro-
duction problems to Van Praag Productions
with orders to maintain top pictorial quality,
(concluded on page fifty-i-ive)

Below: fioor diagram sliows camera position ami placement of six efficient jieei-away sets

Above: arrangement jor conference use shows
versatility of Audio-Visual Center facilities.

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CUOTW PHOTO DROP

NUMBER 2 • V O L U .\I E 20

1959

Ilcadliners: (I lo r) Jack Smith, IFPA secrelury: Jahii D. R(>i,'ei\ clir.
sumdards coiinn.; Jay Gordon, president: Sandy Warner, awards hostess:
Robert G tint her, vice-president: Julian Ely, proi^ratn chairman.

Indiistrv Film Producer Awards

.\4>r<ti«>l-4p«>ii«'r:il. 4'«»nviair. l.«>«*kli«'«Ml siiiil Xiirtli
Am4'ri4-:iii Shiirr IIoiioi-k al S«>fOM<l Aniiiiiil l<:v«'iil

HONORING the top five films
of the year produced by
member companies the Industry
Film Producers Association, com-
posed of industry and government
motion picture department person-
nel, held its second annual awards
prouram in Hollywood on March
20.

The event was held in the audi-
torium of the Institute of Aero-
nautical Sciences before an audi-
ence of 450. Winning companies
were Aerojet-General. Convair.
Lockheed Aircraft and North
American Aviation.

Dr. Henry L. Richter. Jr., staff
engineer of the California Institute

Below: Alex T. Burton, v. p. .North
American Aviation, receives award
from Dick Joy and Sandy Warner.

of Technology's Jet Propulsion
Laboratory (a foremost authority
on satellites and space vehicle
guidance ) delivered the principal
address. Dr. Richter cited the new
significance of motion pictures and
other audio-visual communication
tools in the Space Age.

Lockheed Wins Two Awards

."Xwards in the form of bronze
plaques were presented by master
of ceremonies Dick Joy. radio and
tv personality, assisted by actress
Sandy Warner. The top award of
industrial public relations (ilms
went to the Georgia Division of
Lockheed Aircraft Corporation for

Below: Robert Strickland, Geori^ia
Div.. Lockheed (ri^ht) receives a
plaque for "The Rif: Stick."

- (\.\

The Big Stick, film story of the
huge Air Force C-130 prop-jet
transport plane. The California
Division of Lockheed won the top
award in sales promotion films
with The Electra Propulsion Story.
an account of the development of
the power plants for the new prop-
jet airliner, the Lockheed Electra.

First award for training films
went to Aerojet-General Corpora-
tion for its animated film. Infra-
Red. Judged best in the technical
information category was F-I02A
Turnaround Reservicing, produced
by the San Diego Division of Con-
vair. a Division of General Dy-
namics Corporation.

A special award was given to
North American Aviation. Inc..
for its public service film. The
Widest Horiron. in the cateuorv of

Use High-Speed Cameras
to Record Hail Tests

Above: Walter C. Smith, Mgr.,
Marketing A dm., California Di-
vision of Lockheed, acknowledges
award for "Electra Story."

films produced jointly by an in-
dustry film department and a com-
mercial film producer. This report
on .America's progress in the Space
Age was produced by North
American in association with Mc-
Namara Productions and Royal
Arts Studios of Hollywood.

Movies' 70th Anniversary
IFPA President Jay E. Gordon,
of North American Aviation,
called attention to \^)5'~) as the
70th Anniversary of the invention
of the motion picture camera and
projector, the strip kinetograph in-
troduced in 1889 by Thomas A.
Edison, Describing Edison as the
father of motion pictures and
America's greatest problem-solver.
Gordon called the industrial film
the greatest tool for communica-
tion problem-solving in the tool
kit of American business.

Awards screening committee was
headed by Jack R. Smith, moticm
picture department head. Ramo-
Wooldridge Corporation, ami in-
cluded Stan Malotte and Prof.
Ernest Rose. y^

> An aircraft and missile com-
pany is using a high-speed motion
picture camera to "slow down"
fast-acting laboratory tests so they
can be observed with the naked
eye. reports a recent issue of
Planes, official publication of the
Aircraft Industries Association of
America. Inc., national aircraft
trade group. Film can travel
through the camera at over 140
miles an hour, the publication
says.

Current project of the aircraft
company's motion picture section
is to "stop" the flight of 600 mile-
per-hour hailstones fired from air
guns at exposed surfaces of a jet
transport now being tested.

Seat and Impact Testing

Past projects have included
shots during "chicken-firing ". seat
impact, and head impact tests for
the jet; performance of ballistic
missile components; canopy and
seat ejection and missile firing of
two fighter planes, as well as
rocket sled tests.

In the hailstone destruction test
two 16mm cameras shoot 100-ft.
of film in a half-second to capture
faster-than-eye action. Developed
motion pictures then expand the
half-second of action to 3 minutes
to give observers a detailed ac-
count of the motion.

In the slowed-down views, the
hailstones, with speed reduced by
200 times, seem suspended in air.
From the films it can be easily
seen if they are of proper frozen
consistency, or if they are dis-
integrating into soft " snow, too
weak for valid tests which deter-
mine structural weaknesses of
parts before they are accepted for
inst;illation.

Calculate Speed Off Flm

By filming the flight of hail-
stones or other fast-moving objects
across a lined grid, the speed can
be calculated accurately from the
movie shots. Timing marks, called
"light pips", are registered along
the length of the film at 100, 120
or 1.000 marks a second as an-
other timing device to tell just how-
fast an object is moving or the
length of time of an event.

"Chicken-firing" tests for the jet
transport are conducted on difi^er-
ent types of transparent material
to linil out which kind will stand
up best when unlucky birds are
dashed ag.iinsi the plane's wind-

BUSINESS SCREEN MACJAZINE

shiekls. Live chickens, of alxnit
4 lbs. in weight, are chloiofoinied
and liicd tiiriHieh compiessed air
guns lo siiiuilate impact iil M\c
hirds in (light.

One camera is positioned to
catch speed of the birds as they
shoot across the white-lincti griil,
while a second camera in the cock-
pit snaps the windshield at mo-
ment of impact to show pattern of
cracks or breakage.

T h e high-speed photographic
lechniqiic has also been used with
rcmaikable success to iron out

problems in developmenl of new
cutting tools. Slowed-down movies
of the new higher-speed tools
which revolve at 3.600 r.p.m. —
faster than the eye can follow —
clearly show just how the chips are
falling and from what angle.

Oefcclivc blades arc detected
instantly when the action is slowed
on lilm lo one revolution in every
2 seconds. Information gained in
a single test and llasheil on the
motion picture screen is often suf-
ficient to guide re-design of cut-
leis for perfect o|ieration. Ijjj'

Arctic Joiinicv of the NiuilHus

ONE OF Man's Supreme achieve-
ments in his history-long
struggle with the sea — the nuclear-
powered submarine USS Nautilus
— is the hero of a new motion pic-
ture released by Autonetics, a divi-
sion of North American Aviation,
inc.

Entitled. .Wiuiiliis Antic Pas-
sage, the 14-minute. color and
sound lilm was produced by the
Autonetics" Motion Picture De-
partment, using official U.S. Navy
footage photographed on the sub-
marine's recent voyage from Ha-
waii to Hnuland via the North
Pole.

The use of sounds, recorded en-
route by the submarine's person-
nel, adds to the documentary qual-
ity of the film. Most effective is the
sound of the voice of Commander
William R. .Anderson. Nautilus
skipper, as he gave the countdown
at the exact moment of the polar
crossing bv the submarine.

Autonetics' interest in the cruise
stems from the use of an inertial
navigation system on the ship, de-
signed, built and installed by the
company. Two .Autonetics' engi-
neering experts made the cruise to
insure constant operation, as the
Nautilus was the first combatant
ship in history to use inertial navi-
gation.

The lilm was written and direct-
ed by Jay Gordon, Autonetics'
Motion Picture supervisor, edited
by Bob Chenowcth, with additional
scenes photographed by John
Rogers and Stu HutTord. Vic Per-
rin narrated the lilm. The coopera-
tion of the U.S. Naval Photo-
graphic Center also is credited in
the picture.

Available for public, non-theatri-
cal and television use. Nautilus
Arctic Passage may be obtained
free upon request to Public Rela-
tions. Autonetics. Downey. Cali-
fornia, 9

Cdr. William R. Anderson, skipper of the luidear-powered Nautilus,
points to chart showing course of his ship on epic Polar voyage.

hHr

♦* t

^^^^^^BB^HbT^f^^^^^^^^^hC^ ^^V""

Color cameras probe the "world of tonunrow" to illustrate future alumi-
num design ideas for Alcoa's "A Product of the Imagination."

Look Into Aluminum's Future

".\ I>r«>«lii4-I i»l' lilt' liiisi;>iii;ili«»ii" Im .Vh-oii'^ l^iloxl
.ScriM'n l*<trlr:iv;il ol' .\liiiiBin!iiii*s lli*>4Mtv<>rv siihI I'w«'

Sponsor: Aluminum Company of

America. ( Alcoa ) .
Title: A Product of the Iniagiiui-

tioii. 26 min., color, produced

by Wilding Picture Productions.

Inc.

• For eons, aluminum was locked
in rocks, ores and clays while the
history of many civilizations was
written and forgotten. Then the
curiosity of man found a key to
its discovery, production and de-
velopment leading to the global
uses of the metal in our time.

In the Aluminum Company of
America's newest color film audi-
tion to its library of sound motion
pictures, A Product of the imagi-
nation, the story of the discovery
and use of aluminum is told in
terms of interest to age groups
ranging upward from the sub-
teens.

The movie begins with Adam
and Eve marveling at the wonder-
ful and frightening world around
them. Eve's questions prompt
answers from Adam and he tells
how for thousands of years, man
did not even suspect that aluminum
existed.

The probing color camera high-
lights Adam's story as he tells Eve
how the light metal was eventually
unlocked from its natural com-
pounds to become the versatile
metallic element in universal use
today.

The many processes by which

aluminum is made to serve are
detailed from mine to finished
product. Viewers watch the metal
ihmugh its many lives as it is
being forged, cast, rolled, drawn.
extruded and impacted and at the
same time, the viewers absorb
much of the 70-year-old aluminum
industry's past and present.
Explores Future Designs

The future is also touched upon.
The film explores a world of to-
morrow in which creations in alu-
minum design are shown in exist-
ence, removed from their present
status on drawing boards in the
forecast creations divisions of the
sponsoring company.

The film is complemented by an
original musical score by Lloyd
Norlin and played by a 28-piece
recording orchestra. The film, in
production for two years, was pro-
duced by Wilding Picture Produc-
tions, Inc. The writer was Sam
Beall and direction was by Kirby
Grant and Randy Hood. Camera
work was by John Teske and nar-
ration by Web Howard and Lee
Phillips.

Also Has a 55mm Version

The picture is in 16mm sound.
with a 35mm Eastman color neg-
ative available. Organizations de-
siring to borrow A Product of the
Imagination may write the Motion
Picture Section, Aluminum Com-
pany of America, 1501 Alcoa
Buildinc, Pittsburah 19, Pa. 9

NUMBER 2 • \' O 1. U M E 20 • 1 ;) 5 9

CASE HISTORIES OF CURRENT SPONSORED FILM PROGRAMS

Producer
is set for

Elda Hartlc\ i/((( As ilw scene {leji hue kiiioiind) as the camera
a sequence in new Container Corp. picture.

A Taste of Hawaiian Cookery

A r«»l«»ri°iil TV Film l*r«»iii4»l«'N l.uaii l*arti<'s al ll«»iii«'

Sponsor; Container Corporation.
Title: Let's Have a Luau, 5 min.,
color, produced by Hartley Pro-
ductions, Inc.
-ii Hula girls and palm trees, terri-
yaki sticks and Muu-Muus along
with modern paper packaging are
featured in this new lilm which
is aimed at television audiences.
Combining exotic dishes with mod-
ern kitchen planning, the lilm is
the latest of a series made for
Container Corporation to show the
advantages of the dispensable pa-
per and plastic container, Vapocan,
to a wide women's audience.

Following an introduction show-
ing hula dancers iilnied on loca-
tion in the Hawaiian Islands. Sclma
Ilalpcrn, the film's hostess, appears
on the screen dressed in a tradi-
tional Muu-Muu, or Mother Hub-

bard dress, to stress the Hawaiian
theme of relaxed informality. The
preparation of authentic Hawaiian
recipes is shown in appetizing
closeups, using Vapocans to store
the ingredients prepared in ad-
vance for efficient planning. The
plastic top is used as a writing
surface on which to note the con-
tents and the date stored — a fur-
ther planning refinement.

Elda Hartley, the hlm's pro-
ducer, reports that an earlier lilm,
Planned-Overs, also made for Con-
tainer Corporation, has had over
278 showings on tv stations, and
is still doing well. Shortly after its
release, J. S. Doughty, Container
Corporation's advertising manager,
reported local business increases
"directly traceable to the use of
our tv lilm" over local stations. If"

Sales Booster for G E Vacinini Cleaners

Sponsor: General Electric Com-
pany, Vacuum Cleaner Depart-
ment.

Title: I'rojessional Vacuum
Cleaner Salesmanship, 15'/2
min., color, produced by Sweet-
man Productions.

door selling methods. It goes on
to show that today it is the cus-
tomer who goes from store to store
shopping for the best values, mak-
ing her dollars count.

Animated sequences ne.xt depict.
from actual happenings, some of
the wrong selling techniques com-
mon among retail stores. Each
incident carries a lesson. Then the
"OL'OTA" system of selling is
explained: Qualify the customer.
Understand her problems. Over-
come her objections. Tell her the
product features, and Ask for the

.^ General Electric sells its vac-
uum cleaners entirely through de-
partment, appliance and specialty
stores. Surveys and personal con-
tacts disclosed that many retail
salespeople were not presenting the
product properly to customers. So
the company decided that a film
that its district representatives
could show to store sales groups
would help solve this problem.

The film was. therefore, de-
signed with two objectives: ( I ) lO
impart some basic sales training
principles; and (2) to picture prod-
uct information and sales points
of G-E's new C-7 cleaner.

Opening with a limited anima-
tion sequence, the picture illus-
trates how the itinerant peddler of
early days developed his door-to-

order. Each step is illustrated
with positive selling methods.

Final sequence in the film is a
live demonstration of the new C-7
vacuum cleaner, in sync sound,
with George Bryan as the sales-
man. He presents the cleaner's
sales features in a way that sales
people can apply in their own way
with their customers.

The film is being shown nation-
ally by G-E representatives at
breakfast and luncheon meetinsg of
store sales people, and at group
meetinizs in retail stores. 9

Raising Barriers to Agreement

**Tli<> Fn;;;!!!*'*^!!!^ <»!' A)£r4M'ni4'n<** Aid l4> .^liBiisi^'onii'iil

7^ The Eniiineering of Agreement.
a 22-minute color motion picture
designed for use in management,
supervisory and sales training, has
been produced by Roundtable Pro-
ductions.

The film dramatizes and ana-
lyzes the process of interpersonnel
communications, and emphasizes
effective ways to overcome bar-
riers to agreement.

One man fails in his attempt to
get agreement from another be-
cause he is unable to see the other
person's point of view. After he

Above: (( dramatic analysis of
errors in the approach.

is counseled on the techniques of
"engineering agreement." the epi-
sode is re-enacted. This time he
is successful by using three basic
techniques: open questions, re-
phrasing what the other person has
said, and directive questions.

Following this presentation is a
4-minute trailer. What Would y'ou
Say?, that presents 10 open-end
statement situations designed for
on-the-spot practice by viewers.

The film makes the point that,
whether we are dealing with as-
sociates or customers, superiors or
subordinates, the process of ob-
taining agreement is vital to the
satisfaction of our needs and
wants. Content of the production

Above: this first interview failed
to reach agreement . . .

has been drawn from accepted
psychological principles.

The complete program, which
includes the two films. The Engi-
neering of Agreement and What
Would You Say?, plus study
guides, is priced at $240 in color
and $140 b w. Separately, the
main film ( 18 min.) is $225 (col-
or) and $124 (b/w); practice
trailer is $35 (color) and $25
(b w). Source is Roundtable Pro-
ductions, 139 S. Beverly Drive.
Room 133. Beverly Hills. Cali-
fornia. 9

Premiere Renault
Film at Auto Show

•m a 20-minute color film
titled The Import of Small
Cars was premiered at the
International .\utomobile
Show April 4-12 at the
Coliseum in New York
City.

Produced lor Renault
by Allend'or Productions,
the lilm is designed to show
the American consumer
the atKantages of purchas-
ing small foreign automo-
biles like the Renault
Dauphine. S'

.■58

R U S I N K S S S (■ R K E N M .^ G A Z I N K

CASE HlSrORlLS Of- CURREN 1 SPONSORED 1 ILM I'ROCIK WIS

Acusliiicl Gets ScrccMi Rcsulls

\'i«-4'-l*r4>si<l<'iil l-'fii«l*> l-'iliii "\ iilii;ilil<' ^':il«'s Tasatl"

Sponsor: Acusliiici I'rocess Com

pany.
TiiLE: Molded Rubber. 21) min.,

color, produced by Bay State

F'ilni ['roduclions. Inc.
■,V Molded Rubber is a wonderful
example of a straightforward, non-
frilly lilm that is doing a job. It
stands on its own feet, gets it.self
shown a few thousand times a
year, and produces results far be-
yond the sponsor's original expec-
tations.

Acushnet. one of the country's
larger molders of soft rubber parts
for a wide variety of finished prod-
ucts, has been using its lilm for
several years. The picture, a de-
tailed but concise treatment of
manufacturing processes, shows
each operation in the production
of precision-molded rubber and
synthetic rubber parts. Although
the subject is highly technical in
most of its aspects, the story is
simply and clearly narrated and
expertly filmed to interest and in-
struct non-technical as well as
technical audiences, and create
good-will for Acushnet.

But the value of a film like this
lies more in its actual tangible ac-
complishments than in just gener-
ally creating good-will. Here is
what Karl P. Goodwin, vice-presi-
dent of Acushnet, has to say:

"A sale is usually, in our busi-
ness, at least, the result of some
years of work by a good sales
force, competent engineers, as well
as adequate selling tools. I don't
think we could ever say that any
individual sale was made on the
basis of only one of these three
ingredients, but our film has un-
doubtedly been one of our most
valuable sales tools. I am sure we
are doing business with many ac-
counts where we would still be
knocking at the door without it.

"For example, our sales force
and our technical people called for

li\e years on a division of one of
the largest automobile manufactur-
ers without success. Within a
matter of weeks after showing our
film to a group of their engineers
and purchasing people, we landed
our initial order from theni. Since
that time, we have done many
hundreds of thousands of dollars
worth of business with them; this
"account alone would justify our
having purchased the film.

"In another instance, a manu-
factuier of valves came to us. and
we are his sole source of rubber
as the result of our having shown
our film to a group of engineers
working for one of his customers.
1 he engineers recommended, after
seeing our film, that we might be
the solution to the problem which
had been preventing him from sell-
ing his valves to them

"There are numerous other in-
stances of specific accounts in
which the showing of the film has
played an important part. How-
ever, all in all, we have shown our
film to upwards of ten thousand
purchasing people and engineers,
and I am certain that the greatest
gains we have made from the film
are actually unknown to us. 1 am
certain there are many people who
are doing business with us today
on whom the effect of seeing the
film has been substantial, but
which we cannot directly trace. "Ig'

Below: a scene in "Molded Rub-
ber" produced by Bay State.

Dow Presents a Picture on Latex Paint Line

'w- Dow, a leading manufacturer of
latex (a rubber-like plastic ma-
terial) for paints, is now showing
a new film on the subject to con-
sumers, paint manufacturers and
dealers.

The film traces the evolution of
paints from the early attempts to
put natural colors on surfaces.

A fantasy in pantomime. To
Please A Woman uses Harlequin's

attempts to decorate his woodland
bower and please Columbine to
show the historic development of
paint.

Featuring dancer Daniel Nagrin.
the film was photographed on
16mm. Anscochrome. It will be
available for free distribution to
all audience groups and public
service television through Associ-
ation Films. Inc. ft

Above: Sam Bear (center) listens
to some had advice from a tout.

. . . and lands in the pokey when
lie bets the vitamin money . . .

Helping Build Vitamin Sales

.>l«K<'NNOii A: llohhiiiK ">iofl-H«>ll" Willi TV 4 arl»on

Sponsok: McKesson & Robbins.

Inc.
Tifle: a Sure Thini;, 1 .3-niin, col-
or, produced by Pelican Films,
Inc.
yV This amusing quarter-hour car-
toon designed for public service
television has two functions: It is
forcefully hard-sell — for vitamins;
and it is gracefully soft-sell for
McKesson-Robbins, who make
"Bexel" brand vitamins, among
other things.

Sam Bear, our hero, goes off
to the drug store for vitamins for
his youngsters. On the way he runs
into a tout who tips him on a wise
wager at the County Fair races.
" 'Hello Hanover' can't lose!"
("Hello, yourself," says Hanover.)
Sam is doubtful — Doc Stork re-
minds him that vitamins are most
important for growing youngsters
of 4 to 14 and daily doses are a

wise precaution. But Hanover
wins and Sam bets the vitamin
money. To find out how he got
out of this jam see your local TV
station sometime soon — A Sure
Thing is currently a hot item.

Films of this type are becoming
more widely used all the time. The
"curse" of commercialism is re-
moved because the sponsor is con-
tent to be quite modest in his own
credits, but the generic product
line can be advertised as strongly
as possible. If the films are enter-
taining enough, as this one is. they
make highly acceptable filler mate-
rial for a wide variety of television
programming.

Drug stores get a nice boost in
A Sure Thing, too. Thus, the film
becomes a most useful dealer rela-
tions activity for McKesson-Rob-
bins, in addition to its effect on the
consumer audience. 9

Career Call for Insurance Men

National Lil'«> ,SIiowk Future >Vitli Sound Slid«'l°ilni

Sponsor: National Life Insurance
Company.

TrrLE: Your Future with National
Life, ssf, color. 17-min. pro-
duced by H. D. Rose & Co.

" Small but fast growing National
Life of Vermont has been faced
with a difficult problem of recruit-
ing high quality men for careers as
agents. Coupled with the increas-
ing reluctance of college graduates
to go into any sort of selling jobs,
the fact that National Life (22nd
in size among life insurance com-
panies) is not as well known as
many of its giant-sized competi-
tors has caused the company to
find far too few good prospects
knocking on its doors for jobs.

In seeking new agents. National
Life has found it profitable to ex-
plain the advantages of insurance

selling to men in other fields, to
encourage good men to switch
from jobs they don't like. One tool
in this activity is a sound slidefilm
now being shown throughout the
country to likely prospects.

Your Future with National Life
explains how such men as a former
school teacher with salary so low
he couldn't support his family, a
food salesman who had to travel
constantly, a football coach whose
security was only as good as last
year's backfield. and a junior
executive in a manufacturing com-
pany with a tight table of organiza-
tion found a good income and life-
time security as National Life
agents.

One big advantage the company
ofl[ers is a training program for
new agents at its Montpclier head-
(cont'd on following page I

NUMBER 2 • VOLUME 20 • 1959

NATIONAL LIFE RECRUITS SALESMEN WITH SLIDEFILM:

quarters that is considered to be
one of the finest in the insurance
field. But while the film stresses
the many positive aspects of life
insurance selling it doesn't fail to
point out that agents must be pre-
pared for night calls, work on
week-ends and the necessity for
much selling to be self-starting.

Each of 75 offices of the com-
pany maintains a projector (Du
Kane) and National Life branch
managers have shown the film at
Rotary and other service clubs,
making good use of it for pre-
conditioning all applicants before
interviews.

Appearing in the film (which
won a Second Award in the Em-
ployee Relations category of the
1958 National Sales Presentation
Awards) are President Deane C.
Davis, Vice President in charge
of agents, Clyde R. Wellman and
Executive Vice President L. Doug-
las Meridith.

Your Future with Nutional Life.
a believable film, succeeds in
bringing the prospect closer to the
company by talking almost with
him in a friendly conversational
style, rather than at him. This
mood is heightened by purpose-
fully "non-slick"" photography, y^

signed. The tire, itself, is seen as
a low-profile type, with a wider
tread than previously seen.

U.S. Rubber dealers, who have

had considerable success with con-
tinuous rear projection machines
in their show rooms, will thread
up this new film for use in 1959. ^

Film Story of "The Monitor"

R<'S|»«M*l<>4l .>'4'«v!>>|iii|»«>r <kli»><>rv4'.s a .'•Oili Anniv«'r<«arv

as early morning bulletins and
schedules send the wire room clerk
on his rounds in the news room.
The camera records typical activi-
ties in the composing room and
press room as well as editorial,
business, advertising and circula-
tion departments.

Taking a look at Monitor corre-
spondents on the job. Assignment:
Mankind visits Washington, De-
troit, the United Nations, and cit-
ies in the United Kingdom, Eu-
rope, the Middle East, South
Africa, Australia and South Amer-
ica. The overseas "film dispatches"
were photographed by local cam-
eramen and airshipped back here
for incorporation in the finished
picture.

Among the VIPs who appear in
the film are Vice-President Nixon,
Senator Lyndon Johnson. Dag
Hammarskjold, Paul-Henri Spaak,
and many others.

Credits include Jack Alexander,
producer-director; John Beaufort,
scriptwriter; Anthony Ouayle, nar-
rator; and Louis Ajipicbaum, who
composed and directed the score.

Distribution plans lor the film
are still being formulated. IJf'

Si'onsok: The Christian Science

Monitor.
Title: Assignnicnt: Mankind. 28

min., color, produced by Irving

M. Lesser.
■jV The "Boston Monitor" is a most
unusual kind of newspaper — a lo-
cal daily in its home city, it is in-
ternational as no other newspaper
is; owned by a religious body, it is
non-sectarian in its outlook; high-
ly dignified, it is also sprightly. It
is most of all a good newspaper —
a newspaperman's newspaper.

This is the 5()th year since the
Monitor's founder, Mary Baker
Eddy, said in the paper's first edi-
torial that "the Monitor's object
is to injure no man, but to bless
all mankind." For its Golden An-
niversary, the Monitor has a new
lilm which takes viewers all over
the paper's world-wide beat, and
Irom Editor Erwin D. Canham's
oHice to the newsboys on Beacon
Street anil the Monitor-displaying
kiosks on the Seine.

For its framework. Assignment:
Mankind tells of a day in the life
of Ihc paper. Alier a brief round-
ihe-worki prologue, the picture
moves into the editorial department

U.S. Rubber Shows New Tire Pointers

Sliitrl r«tli>r Film Btriol's I

Sponsor: United States Rubber

Company.
Tiile: The Greatest Tire Advance

in More Than Ten Years. 8 min.

color, produced by Wondsel.

Carlisle & Dunphy, Inc.
i^ The title of this film succinctly
sums up its contents. U.S. Rubber
believes its new Royal Master
tires are far more than a minor an-

*r«>K|i«>«*ls «>■■ llovsil .>l;i.sl4'i'

nual improvement but a revolution
in tire-making equivalent to the
emergence of the first balloon tires
in the late I920's or the extra-low-
pressure type first introduced in
1947.

Walter Cronkhite narrates the
film and describes the modern fast
turnpike driving conditions for
which the Royal Master was de-

Project Record for Industrial Builder

Sponsor: F. H. McGraw & Com-
pany.

Title;: Oj Men and Machines. 28
min.. color, produced by Cole-
man Productions.

fi The McGraw Company, major
industrial engineers and construc-
tors, is using this film as a record
of two plants the company has
constructed in the past year for
Olin Mathieson Chemical Corp.
and Ormet Corp. at Burnside, La.,
and Hannibal, Ohio.

It is anticipated that the docu-
mentary will have sufficient gen-
eral interest to warrant distribution
to television stations across the
country as well as to engineering
schools and colleges, private
groups, and to potential clients in-
terested in a visual, moving record
of how a complex industrial con-
struction assignment was carried
out. The Ohio Valley project, for
instance, took two years and eight
million man-hours to complete,
and cost $ 1 1 0.()()(),000.

This film production marks the
second time that the McGraw

company has participated in mo-
tion pictures. Several years ago
the company shared in the produc-
tion of a film on the City of Hart-
ford— Welcome to Hartford. In
this film, which has had wide dis-
tribution through television sta-
tions across the country (shown
112 times in 86 cities), the com-
pany was portrayed as one of the
leading industrial institutions of
Hartford. Under the auspices of
the United States Information
Agency, three prints of the Hart-
ford film are presently being shown
abroad as part of the USlA's film
program.

For Harry Coleman, a veteran
producer of many motion pictures
in the U.S. and abroad, the assign-
ment wasn't an easy one. To
achieve comprehensive coverage,
he had to climb (with full equip-
ment) to the highest girders, lean
from open doors of low-flying air-
planes, slosh through knee-deep
mud, and work from small boats
in flood-swollen rivers; but he con-
siders it to be "the most interest-
ing picture I ever shot," ff

Massachusetts Banks Plug for Savings

Sponsor: Savings Banks Associa-
tion of Massachusetts.

Title: Tlie Money Tree. 17 min..
color, produced by Bill Sturm
Studios, Inc.

M- This film follows a young de-
scendant of an old Boston sea
captain and his charming wife,
who has found a coin buried by
his great-great-great-great grand-
mother in the 1 9th Century de-
spite the protests of her husband,
the sea captain. The old salt was
angry in the 19th Century and
still appears peeved. All three ac-
companied by the boy's father
visit a modern savings bank to
find out what the coin would have
been worth had it been deposited
instead of buried.

The visit to the bank shows the
many services of the modern sav-
ings bank. Unfolded also is the
story of compound interest, the
tree on which money grows, and
what the coin would be worth to-
day if it had been deposited in
a savings bank 'way back then.
The final value will astound some
most conservative estimators.

This film has now been in use
in Massachusetts for the past year.
Since the story told may be use-
ful to savings banks of other
states. Sturms Studios has received
permission from the Massachusetts
group to make revised versions.
One has recently been completed
for the Savings Banks Association
of the State of New York.

Since the film follows a story
line, and a story must take place
somewhere, it follows that histori-
cal Boston, with the Provident In-
stitution for Savings as the first
chartered savings bank in the
United States, is the best locale,
no matter what association of
banks sponsors the project. Minor
changes relate the story to local
activities. In the New York ver-
sion shots of the new Thru-Way
and other recognizable features of
the state point up the story of
New York banks.

Upon payment of a nominal
royalty to the Savings Banks As-
sociation of Massachusetts, other
groups may have Bill Sturm
Studios "customize" The Money
Tree for them. W

-'10

BUSINESS SCREEN MAGAZINE

,>'

Jfs the Picture Zkat Counts,

and currently the following companies are counting on MPO
to meet corporate objectives through motion pictures:*

*20 to 30 minutes in length.

]\PO

Productkms. Jm

in NEW YORK CITY

15 East 53rd Street
Murray Hill 8-7830

•

in HOLLYWOOD

4110 Radford Avenu
POplar 6-9579

A Public Service Film
on Stock investment

Sponsor: Merrill Lynch. Pierce.

Fenner & Smith.
Title: Mr. Webster Takes Slack.

28 min.. b/w, produced by Dal-

mas Productions.

tV Coming home from a routine
out-of-town business trip, ClilTord
Webster learns that his 14-year-
old son is bent on "playing the
stock market." At least that is
what Clid Webster thinks.

But young Skip Webster is seri-
ous, determined not to "play the
market" but to invest the .$400 he
has saved toward his education. It
seems that in his economics course
at the local high school he has
made a field trip to Wall Street
and the New York Stock Ex-
change. As a result. Skip has be-
come interested in sound invest-
ing.

How it all works out can be
seen in Merrill Lynch's new film,
Mr. Webster Takes Stock. But be-
fore Mr. Webster becomes (you
guessed it ) a serious investor him-
self, the lilm shows, play-by-play,
how stocks are bought and sold on
the floor of the Exchange.

Distribution of the film is by
Sterling-Movies U.S.A. »

CASE HISTORIES OF C U H H E IV T PICTURES

Light Touch "Sells" an Industrial Safety idea

Pictorial Log of Trailer
Touring Up to Alaska

Sponsor: Mobile Homes Manu-
facturers Association.

Title: Alcan Trailer Trek, Hyi
minutes, color, produced by
Kennedy Productions, Inc.

Ti- Last summer, six travel trailers
and a cargo unit left Chicago, en-
tered Canada at International F-'alls,
and headed west across Canada.
Two days later, five sports-type
trailers headed north from Los
Angeles. The two caravans met on
schedule in Dawson Creek, British
Columbia, and proceeded north
and west on the Alaska Highway
to Anchorage.

These northbound trailers were
on a travel and fishing trip spon-
sored by Mobile Homes Manufac-
turers Association to help popular-
ize trailer travelling. Occupying the
trailers were writers of outdoor and
fishing articles for newspapers and
magazines.

Completing the promotional
coverage, motion picture footage
recorded the vacation adventure.
Fitted to a script by Russell H.
Burke, the film was edited to 13-
minute length for television. Now.
potential traileritcs not only can
read about the trip, ihey can ride
along. Ijjj.

Sponsor: Lehigh Safety Shoe

Company.
Title: Mischief Afoot, 23 min.,

color, produced by Victor Kay-

fetz Productions, Inc.

T-vThis film is a humorous ap-
proach to the deadly-serious sub-
ject of industrial safety. "We
feel that our educational and sales
efforts will prove more acceptable
to industrial workers if we make
an entertaining film that sugar-
coats our safety message," says
Frank Griswold, Lehigh Company
manager, and president of the In-
ter-American Safety Council.

Although prepared with the
cooperation of the National Safety
Council, it was decided to test the
acceptability of the film before re-

lease in a meeting of prominent
safety engineers from the steel
aviation, atomic energy and public
utilities industries. The engineers
were almost unanimous in ap-
proving the humorous approach to
this serious problem.

The film tells of two industrial
workers and the sister of one of
them — and some of their personal
problems and adventures.

In addition to the parts played
by the professional actors and
actresses, the film has animated
cartoon sequences and an ani-
mated sequence showing the con-
struction of a safety shoe.

Prints are available on loan with-
out charge from the Lehigh
Safety Shoe Company, Emmaus,
Pa. 9

iOuiniiiertinie . . .

when your films
are out of circulation

is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
remake dried-out splices.

Then, thoroughly reconditioned,
your prints will be ready for hard use
again in the fall.

Of course, before proceeding
tve tell you the cost . . . SEND
US YOUR PRINTS NOW.

Jeerless

FILM PROCESSING CORPORATION

165 WEST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOILYWOOO 38, CALIF

— A National Problem —
Mental Health Facilities

Sponsor; Smith, Kline & French

Laboratories.
Title: A World Alone, 30 min.,

color, produced by Gerald Pro- '

ductions.
ii This film is an unusual blend
of the abstract and documentary,
depicting the loneliness of mental
patients in a typical mental institu- \
tion. By the use of light and '
shadows to convey mood, stylized
sets, and a musical score, the film
dramatizes the dilemma of pa-
tients hampered by inadequate
facilities and not enough personnel.

Cameramen were given free rein
to follow patients' activities both
inside and outside the buildings of
the Cleveland State Hospital,
where the documentary portions of
A World Alone were filmed, with
the cooperation of Dr. William C.
Grover, superintendent. The pres-
ent situation and state of mental
hospitals and the hopes and plans
for the future are discussed by Dr.
John Porterfield. director of Ohio's
Department of Mental Hygiene
and Correction.

A World Alone is narrated by
Eric Sevareid and produced under
the supervision of the Mental
Health Education Unit of Smith,
Kline & French. It is the second
mental health film released to sta-
tions by SK&F. The first release.
We the Mentally III is available for
free loan from Association Films,
as is /I World Alone. 9

GE Trains Retailers for
Portable Appliance Sales

Sponsor: General Electric Com-
panv. Portable Appliance De-
partment.
Ti i LE : Easy Living. 1 9 min., color,
produced by Sweetman Produc-
tions.
•!k Easy Living was produced to
supply a long-felt need for good
product information about the
modern way of cooking with the
new portable appliances.

It is designed for showing by
Ci-E district representatives to re-
tail clerks in the housewares sec-
liiMi of department stores, and in
iippliance and s|iecialty stores.

I he film pictures a modern
homcmaker and her use of modern
plug-in cooking appliances that
are designed to lighten the load of
housekeeping. Each product is
shown in use in an attractive,
modern setting, and the sales points
explained in a way that retail sales
people will remember. Bf

BUSINESS SCREEN .^I A G A Z I N E

lat you can learn abo
16mm projectors

from Walt Disney's Studio

When the priceless originals for Walt
Disney's latest Irue-life ad venture" While
Wilderness" came into the studio, they
were first sho^n with a Kodak Pageant
Projector.

As soon as original 16mm motion pic-
ture footage is processed, Disney projec-
tionists screen it, using Kodal; Pageant
16mm Sound Projectors.

They know from experience that the
Pageant Projector will handle every
priceless frame aciitly. They are sure
that the thousands of dollars invested in
shooting the original footage is safe.

You and films

Whatever you're using films for — sales
promotion, training, public relations —

you can be sure of your investment with
a Kodak Pageant 16mm Sound Projector.

You can count on the Pageant's fine
mechanism to protect your film ... to
minimize any possibility of its breaking
or scratching. This means your audience
always gets your message at its best.

With a Kodak Pageant Projector
you'll get bright, sparkling pictures,
even in rooms that can't be completely
darkened. You'll get clear sound that's
balanced because the Pageant's speaker
is baffled. And you'll always have a pro-
jector that's ready to go when you are
because the Pageant is tubrUalcd for life.

Your ciecision

There are many good reasons why pro-
fessionals pick ihc porlahlc Kodak 16mm

Sound Projector. You can get a full
demonstration of why from any nearby
Kodak AV Dealer. Or fill in the coupon.

EASTMAN KODAK COMPANY, Depl. 8-V, Rochester 4, N. Y.

Please tend me complete information on Kodalt Pageant 16mm Sound Projectori
and tell me where I con get a demonttrolion. I undertlond there it no obligotion.

TITLE

ORGANIZATION.

STREET

CITY

Kodak Pageant Projector ^ EASTMAN KODAK COMPANY, Dept.

8-V, Rochester 4, N.Y.

(Zone)

NUMBER 2 • VOLUME 20 • 19 59

MOTION Pictures are an impor-
tant educational tool in the
efforts of the American Podiatry
Association to spread the story of
foot health among school and civic
groups throughout the country.

According to Dr. Marvin W.
Shapiro, president-elect of the
American Podiatry Association
and director of its Audio- Visual
Council, no field of public health
has been more neglected, in terms
of audio-visual informational aids,
than that of foot health.

Headquarters of the A. P. A. in
Washington, D.C., is receiving a
volume of requests for visual edu-
cational material far beyond its
capabilities, as a non-profit or-
ganization, to produce. Dr. Sha-
piro says. Most of the requests
are from school boards, parent-
teacher organizations, and boards
of health throughout the country,
indicating the increasing impor-
tance which these bodies are giv-
ing to the matter of foot health.

Now Has 14 Pictures

The association's audio-visual
council has a film library of 14
motion pictures and one color
filmstrip available for distribution
at present. Dr. Shapiro reports.
Many of these are silent films,
aimed principally at educating
members of the profession on
proper methods of treatment and
surgery for various types of foot
ailments.

However, three of the motion
picture and the color filmstrip are
in the general category of public
relations, and these are in almost
constant circulation among social
and civic groups. One of the films,
Chiropody as a Career, a 14-min-
ute production in sound and color,
doubles as a vocational guidance
instrument, to acquaint students
and the public at large with the
opportunities that exist in podi-
atry-chiropody as a profession.
Other Association Films

Other motion pictures in the
association's public relations li-
brary include:

Shake Hands With Your Feet,
a 14-minute black-and-white pro-
duction which presents a general
discussion of foot problems, with
explanations and demonstrations
explaining these problems.

The Foot and Its Problems, 15
minutes, black-and-white, in which
five outstanding authorities discuss
common foot problems, their cause
and treatment, and the scientific
advances podiatry-chiropody has
made.

The color filmstrip, also on the

Films to PrnmDlG Font Health

American Podiatry Association Builds a National Filnn Library

general subject of foot health, in-
cludes a series of 40 filmslides,
together with a 33- Vs rpm record-
ing and script.

On the professional level, the
A. P. A. has available films on sub-
jects such as Padding in Podiatry-
Chiropody, Bnishahle Rubber
(Latex), Construction of Plaster
Casts, Minor Surgery in Podiatry-
Chiropody, Electro-Surgical Cor-
rection Nail Surgery, Surgical Ap-
proaches to the Joints of the Foot,
Disorders of Gait. Reflexes. Mus-
cle Status, and Manipulative
Therapy.

Slide groups (35mm with 3*72
tape recording) cover such topics
as Nail Disorders, Varicose Veins,
Your Foot Health, Foot Hints, and
General Foot Health.

The Audio-Visual Council of

the A. P. A., within the ethical
standards established by the or-
ganization, has been set up to pro-
duce, develop and distribute vari-
ous types of professional, ethical
and corollary a-v materials which
describe the practice and promote
good foot health in the public in-
terest.

Also Serve Medical Field
The Audio-Visual Council's
educational activities also extend
to the medical profession, to edu-
cate physicians to the importance
of working with the podiatrist-
chiropodist in improving the gen-
eral health of their patients. The
Council also has the responsibility
of evaluating a-v materials devel-
oped within and out of the profes-
sion for accuracy, design, intent,
and educational value for public

We Take Pleasure

in Announcing the

Appointment of

John T. Gibson

as
Washington Representative

WILLARD PICTURES, INC.

Sheraton Park
Hotel

Theatre Wing

Washington 8,
DC.

Columbia
5-2055

45 West 45th
Street

New York 36,
New York

JUdson 2-0430

and professional consumption.

Encouragement of grants-in-aid
from industry, commerce and
education for the underwriting
costs in production is another of
the Audio-Visual Council's func-
tions.

Opportunities for Sponsors

There is a wide-open field for
film sponsors in this important
field. Dr. Shapiro says.

"While nearly all children are
born with normal feet, the fact is
that approximately 80% of all
adults sulTer from some type of
acquired foot disorder," he de-
clares. "Few persons understand
the close relationship that exists
between foot health and general
health. There is a great need for
educational audio-visual materials
on this subject, and an increasing
demand from the general public
for this information. This would
be an area of activity that would
be both beneficial to the public and
profitable to producers."

Headquarters of the American
Podiatry Association are at 3301
16th St., N.W., Washington
10, D.C. 9

* ^: *

Philippines to Set Up National
Medical Film Library

fi Establishment of a National
Medical Film Library of The Phil-
ippines is the "post-graduate"
assignment of Milagros M. Paredes
who has been training at the Medi-
cal Film Library of Pfizer Labora-
tories, division of Chas. Pfizer &
Co., Inc., New York City.

Miss Paredes is visiting the
United States on a year's fellow-
ship awarded her by the U. N.
International Cooperation Admin-
istration. Upon completion of her
training in this country, she wUl
return to the Philippines to set
up the national film library as
part of the Department of Health.

Miss Paredes' training program
was prepared by Dr. Leo L. Lev-
eridge, director of Pfizer Medical
Film Department, at the request
of the Education and Training
branch. Division of International
Health, U. S. Public Health Serv-
ice.

.An extensive training and travel-
ing schedule will enable Miss
Paredes to contact leading Ameri-
can sources of medical teaching
films and medical film libraries.
Her training here includes a period
at the Cornell University Medi-
cal School Library. Miss Paredes
attended Centro Escular Univer-
sity in Manila where she received
a B.S.E. and an M.A. degree in
education. 9

BUSINESS SCREEN MAGAZINE

Viewlex "Salestalk" Projects
Effective Desk-Top Selling

1^;^ "Salestalk" is the appropriate
'name of an attractive new low-cost
Viewlex portable A-V unit that
permits salcsnicn to put a complete
presentation in inatcheil "sight and
sound" right on a prospect's desk
top. Anything from a diesel loco-
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liirnituic can be "canicd" riiiht

Low-cost visual selling tool

in a salesman's briefcase with this
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built-in lenticular screen, a film-
strip projector, high fidelity record-
player and speaker ... it sets up
in seconds for dramatic delivery of
a selling message.

The new equipment is said to
help to insure home office control
of sales showmanship by putting a
complete "pitch" into the sales-
man's hands. He can make a pres-
entation that combines all the tech-
niques of the most effective sales-
men in his organization. Extensive
field tests of the unit by manufac-

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Priced at $99.50, "Salestalk"
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Additional information about
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City. N.Y. ft

* * *

Haig & Patterson Names Agcy.

T^ Haig and Patterson. Inc.. slide-
film and motion picture producers
of Detroit and Dayton, has an-
nounced the appointment of Wines
and DeWitt Advertising, Inc., to
represent the firm.

President Earl R. Seielstad of
Haig and Patterson said that the
agency will direct advertising for
his company and serve as public
relations and sales promotion
council. ^

Technical Animation Studio

is Technical Animation Studios
has been formed at 934 Ellsworth
Drive, Silver Springs, Md., in sub-
urban Washington.

The new firm has been organ-
ized by Robert T. Sorrell, for-
merly a motion picture producer
at the Naval Photographic Center;
and Marvin J. Fryer, formerly of
the Naval Photographic Center,
Reid H. Ray Film Industries, and
lately, head of animation at Crea-
tive Arts Studios. Washington,
D.C. &

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NUMBER 2 • VOLUME 2 0 • 1959

4,'5

WE At Pure-Pak Division of
Ex-Cell-O Corporation feel
like a Broadway producer riding
an unbroken string of hit shows —
it's wonderful and we have no in-
tention of getting off.

We did not become movie pro-
ducers until two years ago. Since
then, we have produced four "hits"
in a row and as this is written, our
latest effort. Ambassadors With
Wirifis, has been premiered in
Washington, D. C. and London,

Pure-Pak Scores With Hit Films

1)y l\;il|ih ('. ("harhetu-au
Director of Advertising & Public Relations. Pure-Pak Div.. Ex-Cello Corp.

Bob Considine narrates two
of the I'lire-Pak films. -The
New Story of Milk" ami
"Crisis," the hurricane story.

England, and is being booked on
television stations all over the
country.

In addition, we have now been
awarded two George Washington
Honor Medals by the Freedoms
Foundation at Valley Forge for
two other films. Crisis and For Cod
and My Country: the former hav-
ing won an Annual Achievement
Award from Public Relations
News.

But let's start at the beginning
with The New Story of Milk, pro-
duced as a service to the dairy
industry. Our basic philosophy has
always been, to use a badly abused
metaphor. "What's good for the
dairv industry, is good for Pure-
Pak'"

The New Story of Milk needed
telling, and we felt the motion pic-
ture was the ideal medium to do
the job.

Briclly, The New Story of Milk
traces the development of the dairy
industry from ancient Egyptians
with their goat skin milk "bottles"
to the modern housewife and her
sanitary disposable Pure-Pak car-
ton.

The New Story of Mdk is in full
color and runs 27 minutes. It is
designed specifically to help the
dairy industry sell more milk. More
milk sales by the dairy industry
mean more sales for Pure-Pak
equipment.

The following figures tell the

story very simply. In 1940. Pure-
Pak carton sales totaled about
250,0()0,(){)0 (two hundred and
fifty million) cartons. Projected
sales for 1958 are approximately
10,000,000,000 (ten billion) car-
ton sales.

Americans consume Pure-Pak
cartons at a rate of better than 25.-
000,000 cartons each day. The
Pure-Pak carton is today the
world's most popular food con-
tainer.

'I'he New Story of Milk is used
as an advertising or public relations
factor. The dairy who wishes to
purchase or borrow a print can
have its name imprinted at the
opening and close and arrange

commercially sponsored showings
on television and theaters.

The film is frequently used as a
merchandising tool. When dairies
convert to "all paper" operations,
which they are doing with increas-
ing frequency, the local market
sales resistance to paper containers,
occasioned by years of using glass,
can be "educated away" by show-
ing The New Story of Milk at serv-
ice club meetings. TV or theaters.

The New Story of Milk is used
as an educational tool by public-
spirited dairymen. It relates in a
highly interesting and colorful
fashion, with narration by Bob
Considine, columnist and foreign
correspondent, one of the facets

COLBURN EDITING SERVICES

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As your representative a Colburn Editor will

• Edit your footage

• Arrange for titles

• Direct narration recording

• Select music and sound effects

• Direct mix re-recording

• Coordinate final picture and
sound track for printing

Take advontage of our extensive experience in applying
the techniques of pictorial continuity.

On your next production let Colburn Editors unlock
the full potential of your footage.

GEO. W. COLBURN LABORATORY, INC.

1164 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-67S6

Charheneau cites film values

of American life that is closest to
our home. It has proved very pop-'
ular with school children.

To date. The New Story of Milk
has had 229 appearances on tele-:
vision to an estimated audience of|
II million people and has been'
shown in 9.951 different class-
rooms, service clubs, womens clubs
and theaters via Modern TPS.

Crisis was our second effort in
the motion picture field. It was
made as a public service on behalf
of the Federal Civil Defense Ad-
ministration and the dairy industry:
but it came about quite by acci-
dent.

During Hurricane Diane, which
swept the East Coast in 1955, the
city of Stroudsburg, Pa. was faced
without a supply of fresh drinking
water.

All of the city's available water
supply had been contaminated by
filth and disease; the afterm;ith of
disaster.

The problem was critical when
an enterprising dairyman, Chet
Dutton. of Lehigh Valley Farmers
Cooperative Dairy in Allentown,
stepped into the breach.

Dutton started packaging pure
drinking water in his regular milk
cartons. The Boy Scouts, the Red
Cross and the Federal Civil De-
fense Administration arranged for
distribution and a national disaster
plan was born.

When George D. Scott, Ex-
Cell-O vice-president, heard of the
action of Lehigh Valley Dairy, it
occurred to him that a similar plan
of action could be implemented
any place in the United Stales in
the event of n;itural or man-made
disaster, due to the widespread use
of Pure-Pak dairy equipment.

The "Cooperating Dairy for
Civil Defense" program, as the
plan is called, has been imple-
mented three times since Hurri-
cane Diane, during the Tri-State
Floods in Kentucky, Tennessee
and West Virginia, during a flash
fiood at Lampasas, Texas, last

BUSINESS SCREEN M A C A Z I N E.

spring ('57) and last summer dur-
ing Hurricane Audrey in Louisiana
and Texas.

Crixis. a blaek-and-uhite 15-
minute tiini, was used to promote
the program among dairymen and
civil defense leatiers across the
country. Today virtually every
state is organized in the "CD for
CD" program. AikI iicarK all
dairies are aware of the steps neces-
sary to avert drinking-water short-
ages.

Crisis has had 293 I A showings
before an estimated audience ' of
12 million viewers. In addition it
has had K.'^^'l bookings in theaters

Fure-Paks "Dairy jor Civil De-
jense" program brings life-saving
water to victims of Hurricane
Audrey in scene above.

jiul before civic and social groups.
lor doit and My Ctniniry was
filmed last summer at the National
Boy Scout Jamboree at Valley
Forge. It is a 15-minute full-color
documentary of the Jamboree, and

Is Your Film

Scratched'.''

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Brittle?

Stained?

Worn?

Rainy?

Damaged

Then why not try

Specialists in the Science of

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Founded 1940
Sfjnti for FrrK Ilrorhurr. "FartK on Film Care"

was made as a public service on
behalf of the dairy industry.

I. ike Crisis and the "CD for CD"
program, it tt>t> has won a George
Washington Honor Medal; and
like Crisis, there is a subtle low-
key commercial throughout the
tilm.

The commercial, as handled by
our advertising agency. The Fred
M. Randall Company and Robert
J. F.ndeis, Inc., Washington, D.C,
the film's producer, is considered
very well done and in good taste.
One of om- advertising agency ex-
cTTIives has dubbed it ". . . the
closest thing to legal subliminal
advertising."

For Clod and My Coiiniry has
been something of a phenomenon,
loo. During Boy Scout Week last
February, it broke all records for
a single week's bookings. It had
175 showings on TV during Scout
Week to an estimated audience of
about 12 million persons. Modern
Talking Picture Service, our film
distributor, tells us that this breaks
all of their previous records.

To date, For God and My Coun-
try has had 290 bookings for TV,
even though it has only been re-
leased for five months. We have
had 2,785 requests for bookings
from scout groups and schools.

Ambassadors With Wings is our
latest project. We made it with
the cooperation of the Defense De-
partment and Civil Air Patrol;
Auxiliary of the U.S. Air Force
and their counterparts in 15 for-
eign governments.

Filmed in the U. S. and Europe
last summer. Ambassadors With
Wings tells the story of the Inter-
national Air Cadet Exchange
among the nations of the free
world; it is a 27-minute, black-
and-white film.

Narrated by Hollywood's Jimmy
Stewart, the tilm is being released
to TV stations and private groups
across the country through the

(\A.P. ^ 9

* * *

"Behind Ticker Tape" Shows
How Security Marlcet Works

tV Business schools and college
departments in business adminis-
tration, finance and related mat-
ters, as well as the general investor
public, can see how major secur-
ity market operates in a new 21-
minute color motion picture, Be-
hind the Ticker Tape, now avail-
able for group showings without
cost through United World Films.
Arrangements for showings may
be made through any of the
branch offices of United World
Films, Inc.

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NUMBER 2

VOLUME 20 • 1959

66nnin; Two Most important
-I- rules about writing business
films are: do not be a writer, and
do not make movies/'

This paradoxical advice opens
an unusually complete and com-
prehensible chapter on the requi-
sites for successful business-tilm
writing in a new book. TV and
Screen Writing, published by the
University of California Press.
Author of the chapter is Charles
(Cap) Palmer, who as executive
producer of Parthenon Pictures-
Hollywood has written more than
a score of successful films for busi-
ness sponsors, among them And
Then There Were Four (for So-
cony-Mobil). A Hotel is Born (for
Hilton Hotels), The Next Ten (for
Kaiser Aluminum), and Man With
a Thousand Hands (for Interna-
tional Harvester).

Find Story in Material

Explaining the apparent contra-
diction in his opening statement,
Mr. Palmer points out that "in
the (business film) field, you do
not or should not — make movies:
you make tools. Then too. you
seldom write a 'story,' in the sense
of invention; you find the story in
true life material."

Before getting down to the ac-
tual mechanics of business-film
writing, the author presents some
background material on the field
and the audiences served by it.

He points out that, while busi-
ness pictures may be varied in
type, they are all "hits" in the
sense that, if his budgeting is com-
petent, the producer knows in ad-
vance that he will take in more
money than he spends.

Although business films are or-
dered and paid for by a company
much in the same manner as they
would arrange for the preparation
of an advertising brochure, few of
today's productions are blatantly
advertising. Mr. Palmer points out;
many of them have nothing at all
to do with product promotion.

Examples of Useful Films
He cites as examples Outside
That Envelope, which demon-
strates the benefits under the Con-
necticut General's group insurance
program; And Then There Were
Four, Socony-Mobil's films on
highway safely; Kaiser's The Next
Ten, telling the story of a com-
pany and the men who built it
into importance in one short
decade; and Man With a Thou-
.sand Hands, in which International
Harvester shows another com-
pany's huge construction project
in order to show their own crawler

Are You Making Movies or Toohy

J\ Practical Louk at Business Film Scripts

Recommended Sponsor Reading: "TV and Screen Writing"

tractors, and in which the IH
name is never once mentioned.

"At present, because many
sponsors realize that the public is
persuaded more by facts than by
pressures, even the forthright
product-selling pictures are likely
to be honestly informative and
useful to their particular target
audiences," he writes.

As to the size of the audience
field for business films, Mr. Palmer
points out that one non-theatrical
film distributor has a mailing list
of more than 150,000 groups that
regularly show 16mm pictures.

"Audiences for 16mm pictures

include 28,000 service clubs,
women's clubs, farm organizations,
fraternal orders, conventions, li-
braries, and miscellaneous adult
groups; 6,000 industrial plants run
films for employees in regular
lunch-time showings; 23,000 high
schools, 17,000 primary schools,
and 2,000 colleges and universities
have at least one projector; LS,000
church groups schedule week-night
showings, and use many nonreligi-
ous, informative pictures; 1,500
small communities are reached in
the summer by road-show oper-
ators, with 400 persons in the
average audience.

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Television

Closed Circuit TV

rRANK C ZUCKER

(^flni€Rfl €(^uipm€nT (o.jnc.

DepI, S 315 West 43rd St, New York 36, N.Y. • JUdson 6-1420

"Certain sponsored films c
broad interest may show in som
10,000 movie theaters. Increas
ingly important is the public-sei
vice sustaining time on TV, serve-
by well-organized distributors. /
general interest film like Hilton''
A Hotel Is Born may be shown a;
much as 300 times a year on th(,
approximately 400 TV station:
that regularly use sponsored film:
to fill out their programming.

19-Million Plus Viewers

"In its first five years And Titer,
Thei e Were Four showed to
6,000,000 persons in 50,000 non-
theatrical bookings, as well as to
8,600,000 people in 12,000 thea-
ters, 1.300,000 in rural road
shows, 3,000,000 in sponsor-ar-
ranged meetings, and an undeter-
mined number through the 1.000^
extra prints sold or loaned, and
an undetermined number of
watchers of the 715 free show-
ings on TV.

"The over-all cost per viewer of
,$00,009 compares well with any
other mass medium, and this
bought a half-hour's concentrated
attention instead of a glance at a
page. Although the film is five
years old all prints are solidly
booked, and it will continue being
shown for several more years.

Medium Worthy of Effort

"The point is that business films
have become important in the film
field and in the national commu-
nity, and are worth the devoted
attention of any writer or film
maker."

Because they have to work for
a living, non-theatrical films have
a common blood factor, the author
declares — all of them are purpose
pictures. All came into existence
because someone wanted someone
else to think or feel or decide
difl'erently about something. In
short, they are "message" pictures.

"Surprisingly, to theatrical-film
makers, this is all right with audi-
ences— in fact, it is what they
want." Mr. Palmer writes. "This
does not mean that we are ad-
dressing strange and difTerent peo-
ple— the psychology of viewing is
difTerent.

"The same man who sits in a
theater one night and resents a
'message" may sit with his wife
in P.T.A. meeting the following
night and be equally resentful if
the documentary on geriatrics is
embellished with extraneous
"entertainment'. It has been said
that no studio ever went bankrupt
by underestimating the bad taste
of the .American public. The fac-

BUSINESS SCREEN MAGAZINE

tual lilni-makei I'ecds a much more
deeply rooleil characleristic: the
universal American desire for self-
improvement. Our audiences uanl
to be informed.

"Borden sells food. Connecticut
General sells insurance. Kaiser
Aluminum sells metal. Harvester
sells tractors and trucks and farm
machines — none of them sells
tickets.

"Consequently they have no
interest in "movies' as such, and
the business-hlm maker is wrong
if he thinks of his product as"
movies. The sponsor has a prob-
lem or a desire, and he buys from
the tiln) maker a tool to hcl|i him
get what he wants . . .

Only Material Is the Same

"The only conceptual kinship
between a good business film and
a 'movie" is the accident of being
packaged on long narrow strips of
cellulose acetate through which a
beam of light shines. The film
maker olTers tools of persuasion.
His product will be better if he
always keeps this fact in mind."'

On the straight business of
writing for business films, Mr. Pal-
mer has some very sound counsel
hi impart, based on his own ex-
tensive experience. He points out,
for instance, that at times the
business film writer must be a
salesman, a merchandiser, an apt
researcher, a beguiling interviewer
able to ferret out human interest
facts, well-versed in the specifics
of film production — and last of all
a writer, with a feeling for analysis
and logical progression, a sense of
plot, a bent for characterization,
and a competent story constructor.

Words Are Important, But . . .

""The only writer's tool he will
not use very much is words,'' the
author says, "because in the nar-
rated picture, which makes up
most of the business film output,
the picture should be 90 percent
complete before the words of the
narration are considered.

"This does not mean that the

words of the narration are unim-
portant— everything the auilience
sees and hears is most important;
it means that, to be useful in this
specialized field, the writer must
aild to his skill with words several
essential abilities not conunon to
other fields of writing."

There is a wealth of practical in-
formation for would-be business
lilm writers in the chapter — any-
one who wants to lind out how
films for industry are really writ-
ten, whether or not he wants to
get into the writing business him-
seTf. will lintl reading it time well
spent. ' 9

Films Give Scientists Record
Of Atom Changes in Graphite

vV hirst use of motion pictures to
record dislocations in the atomic
arrangement of the structure of
graphite, an important material
used in nuclear reactors, has been
made by scientists of Atomics
International. Canoga Park, Calif.
The company is a division of
American Aviation, Inc.

Dr. Alexander Grenall, re-
search specialist at Atomics Inter-
national, described how the film
record was made in a talk at a
recent meeting of the Electron
Microscope Society of America at
Santa Monica. Dislocations and
their nature were revealed by an
electron microscope.

In recording the movements of
dislocations in graphite crystals,
a 16nim motion picture camera
was mounted so that the lens was
near the microscope's fiuorescent
screen. A special lens of f/0.95
and high speed film made possible
the film recording.

Graphite specimens were photo-
graphed at magnifications of
i 2,500 and 25,000. Only the
light from the microscope screen
was utilized in the procedure.

Dislocations (or imperfections)
affect the physical properties of
materials, influencing their
strength, conductivity and other
mechanical properties. 9

HOUSTON FEARLESS

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CAPITOL LIBRARY SERVICES

THE FINEST IN RECORDED BACKGROUND MUSIC

WE ARE NOW SERVING OVER 200 FILM PRODUCERS...
OUR EXTENSIVE LIBRARY CONTAINS OVER 100 HOURS
Of MUSIC IN ALL CATEGORIES . . . DESIGNED FOR USE
ON TELEVISION, INDUSTRIAL AND SLIDE FILMS . . .
AVAILABLE ON TAPES AND CORRESPONDING 12" LP
RECORDS.

WRITE FOR DETAILS:

CAPITOL LIBRARY SERVICES
HOLLYWOOD & VINE
HOLLYWOOD 28, CALIF.

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380 Madison Avenue, New York, N. Y.

NUMBER

VOLUME 20

1959

New Approach to Sports Screeo

Multiple Sponsorship Aids Smaller Firms to Use Medium

Shooting a scene ui stock car races
for Pittsburgh Assn.

JOINT Sponsorship of business
films is now enabling small
companies with limited budgets to
promote their products through
top-quality motion pictures. By
pooling their resources, manufac-
turers of related, non-competitive
products have been able to use a
medium which they could not in-
dividually afford.

The joint-sponsorship plan was
worked out by Donald M. Red-
inger, president of Tele-Sports.
Inc., Pittsburgh. His organization
has now produced 2fi successful
multiple-sponsorship films.

Most Films in Sport Field

These have been largely in the
sporting goods industry because its
structure lends itself particularly
well to cooperative film production
— in terms of average company
size, nature of products, and the
pictorial possibilities of the settings
in which they are used.

On the basis of his experience
with this industry, Redinger be-
lieves that the plan can work equal-
ly well in many other fields.

As an example of a company
suited by size and nature of product
to this type of film program. Red-
inger names the Otto Bcrnz Com-
pany, Rochester, N.Y. The com-
pany makes portable stoves used
by campers and fishermen. A film
devoted exclusively to Bernz stoves
could offer little to an audience of
outdoorsmen. However, when they
were incorporated into a film cov-
ering the interests of manufacturers
of fishing tackle, outboard motors,
aluminum boats, and similar prod-
ucts, a first-class film resulted.

Less Emphasis in Each Unit

Cooperative film sponsors must
realize the value of high-level in-
stitutional promotion to find this
medium satisfactory, Redinger
points out. With four or five spon-
sors, a motion picture cannot give
as much emphasis to individual
products as it would with one firm
paying the bill.

However, the plan offers the
small company a valuable extra

benefit in the form of greatly in-
creased distribution. This is a mat-
ter of simple arithmetic. With four
or five sponsors circulating a film
to the same general class of con-
sumer, the viewing audience which
could be reached by any one com-
pany is bound to be magnified.

Another "extra"' cited by Red-
inger is the fact that one sponsor's
product or service can often en-
hance that of another in a way
difficult to achieve in any individu-
ally-sponsored film. As an example,
he tells the story of his film Bow-
hunters' Safari, a 27-minute 16mm.
Ki)dachrome travelogue on Africa
with the travelers hunting big game
with bow and arrow.

Normally, the cost of overseas
transportation would be a very

major item: but with Air France,
interested in promoting its African
routes, as one of the sponsors, this
was not a problem. Similarly, pro-
duction costs were trimmed by the
inclusion of Safari Outfitters, New
York, whose business is equipping
such parties, in the "cast" of spon-
sors.

Given these two sponsors, the
lilm became economically feasible
for participation by Fred Bear,
president of Bear Archery Com-
pany, Grayling, Michigan.

Shows Products in Sequence

Filmed, edited, and narrated
from a mutually acceptable script,
Bowhiiiiters' Safari unveils the
products or services of the par-
ticipating sponsors in logical se-

ElECTROL

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PROJECTION SCREENS BY DA-LITE

Successful A-\' planning ilcmantis
equipment thai will lake years
ol' hard, consistent use! That's why
yiHi'll want to select a Vidiomaster
Screen by Da-Lite. 50 years of
important engineering Improve-
ments arc your assurance of
quality construction features in
every Da-Lite screen. Choose from mat
white or "White Magic" glass beaded
... or the entirely new Wonderlite'
Lenticular surface which gives superior
performance even in undarkened rooms.

WRITE for name of Francfiised
Da-Lite A-V dealer in your area
who will gladly demonstrate the
full line of Vidiomaster Screens!

" Tilr ritandard hy ithicti all
others arc judtifd''

Da-Lite

SCREEN COMPANY

Warsaw, Indiana

quence with strictly factual com-
mentary. Close-ups of Air France
planes carrying the party to Africa'
tell the transportation story and
narration copy points out that the
airline offers regular, dependable
service between Africa and the rest
of the world.

Close-in shots of hunting sup-
plies, equipment, and guides, an
essential part of the film story,
show clearly that Safari Outfitters
have fitted the party out in top'
fashion. Identification of Fred
Bear as the leading archer, together

SERVING INDUSTRY AND EDUCATION FOR HALF A CENTURY

Prowling Ytikon Territory for
vrizzly (a Bear Archery film).

with close-ups on Bear arrows as
they were taken from their boxes
and put into use, rounds out the
unobtrusive but unmistakable
product promotion messages in the
film.

Tele-Sports personalizes the
prints delivered to each sponsor i
with individual lead and end titles
such as he would have if the film
had been made for the one com-
pany.

Bear Archery Company, inci-
dentally, has been a co-sponsor of
\5 films on bow-hunting in the
United States, Canada and Africa.

Other Multi-Sponsor Films

LInder arrangement similar to
those involved in Bowhiinters'
Safari, Redinger has produced
other multi-sponsored films, in-
cluding:

Ltire of the North, a l.'S-minute.
16mm. Kodachrome sound film on
Muskic fishing in northern On-
tario. Sponsors were the Ontario
Department of Travel and Pub-
licity, Toronto; Enterprise Manu-
facturing Company, makers of
Pfluger fishing tackle. .Akron. Ohio;
Piper Aircraft: Aluma Craft Boats,
and Evinrude Motors.

A Fine Weekend, 15 minutes in
color and sound on sail-fishing in
Florida. Sponsors: Trojan Boat
Company, Enterprise Manufactur-
ing Company. Evinrude Motors,
and Gulf Oil'.

Canadian Capers, 22 minutes in
16mm. color and sound on fishing
for Northern Pike. Wallevc and

BUSINESS SCREEN M A C A Z I N E

Grayling in northern Sasketchc-
wan. Sponsors: Otto Hern/ Com-
pany, Fcathcrcrafl lUiats. Saskctcli-
ewan Tourist Bureau, Kickhaet'er
Corporation ( Mercury Outboard
Motors ) ,

More recent additions to the hst
of co-sponsors have been Hritisli
Overseas Airways Corporation
(BOAC) and the Brownini; Arms
Company.

Clearlv, each ol these lihiis is a
more ambitious project than any
one of the sponsors would have
cared to take on alone. The facf
that some of them have now been
in more than one film indicates.
Redinger believes, that multi-
sponsored films hold considerable
promise for the future. 9

* * *

"The Sport of Diving" Films
Released by United World

■•-' I he lO-rniniitc color films
under the group title of I'lie SfHiri
oj Diviiii;. designed as teaching
aids for school and college depart-
ments of physical education, have
recently been released by the
educational department of I nitcd
World Films, Inc.

The films feature Lyie Draves.
U.S. Olympic team diving coach,
as narrator, and N'icki Draves, an
Olympic champion in both spring-
board and platform diving, and
include caution on safety measures
as well as actual instruction.

Individual film subjects are:

Fundamentals of Diving, which
pictures the first simple and cor-
rect practices for learning water
entry and body control, and shows
diving from the edge of the pool.

The Low Board, showing the
first steps in the proper use of this
aid and stressing the importance of
the diver's approach to the end of
the board. Stop-motion and slow-
motion photography is used to
clarify instructions.

Swan Dive and From Jack-
Knife. teaching steps in achieving
form in two of the simpler and

fundamental dives easy to learn
when ihc right procedures are fol-
lowed. The .''-meter hoard is used
for these dives, and again stop-
motion and slow-motion sequences
clarify important points of in-
struction.

Addition, il infornialion regard-
ing prc\icw and |nirchase of these
films may be obtained from United
World Films. 1445 Park Avenue,
New York 29. W

Canadian Doctors Use a Film
To Reduce Traffic Death Toll

— -Fvci) day. nine Canadians die
in traffic accidents. Every hour,
eight people are injured, some very
seriously. F.\ery minute, one motor
vehicle accident occurs somewhere
in Canada.

In an effort to reduce Canada's
death rate from traffic accidents,
the Ontario Medical Association
has released a new 1 6mm sound
motion picture. The Fallacy of Ir-
reversible Shock, in which proper
methods of emergency medical
treatment are described.

Five leading Ontario doctors, in
a panel discussion, tell what should
be done at the scene of an acci-
dent and in hospital emergency
wards. The motion picture was
produced for the medical group by
Crawley Films Limited.

In the film discussion, the panel
points out that the treatment the
average traffic victim receives is
not always satisfactory — that per-
haps nine people would not die
each day ""if proper people ad-
ministered the proper treatment
under proper surroundings with
proper equipment."

In a dramatic conclusion to its
21 minutes of running time, the
film points out that there have been
three serious accidents in Canada
since the showing started.

The Fallacy of Irreversible
Sliock is available to Canadian
physicians through the Ontario
Medical Association, 244 St.
George Street, Toronto, Ontario. R"

MOOD
and

TITLE MUSIC

For Every Type of Production

lilHiR ON A "PER SELECTION" OR "UNLIMITED USE" BASIS

For Full Details Write, Wire or Phone

AUDIO-MASTER Corp.,

•^17 EAST 4Sth ST., N. Y. 17, N. Y.

J WE TURNED THE ENTIRE PRODUCTION
flLoYER TO WESTERN CINE! ^

At Western Cine there is undivided responsibility — no
"farming out" of any item of production. Our complete facilities
enable us to maintain control over all phases of film production
from start to finish!

•k CREATIVE PRODUCERS OF 15mm MOTION PICTURES

* COMPLETE 16mm LAB FOR COLOR AND B&W PROCESSING

"A-COMPLETE SOUND RECORDING FOR TAPE, DISC AND FILM

•k ANIMATION AND SPECIAL EFFECTS

if SOUND SLIDEFILM PRODUCTION

if PRINTING AND EDITING

We do special assignments of on-Iocation
filmint; in the Rocky Mountain Region for
other producers. AIL inquiries are cordially
invited and receive our careful attention.

Lonk fur Priidiii;tiiiir.s BEST in Bii.siiiKss ScrtiHii

ii Since 1938. sponsors, gov-
ernment agencies and adver-
tising executives have turned
to the pages of Business
Screen for authoritative ref-
erence data on film produc-

tion sources throughout the
U.S. and Canada. Look to the
advertising pages of the Big
Book of Business Films for
the best in film production
facilities and services. !!'

'The Blue Chips of Films Advertise in Business Screen"

FOR PUBLIC SERVICE
MOTION PICTURES

ozzie glover

PRODUCTIONS

1159 N HIGHLAND
HOULYWOOD 38. CA1_IF.

HO. 2-6061

N U M B E R 2

V O L U M E

1 H5!)

CINEKAD UNIVERSAL!
CAMERA CLAMP

This clamp is a new Idea of fasten-
ing securely a movie or T.V. camera
to restricted locations, such as:
trees, roofs, windows, walls, door-
ways, ceiling beams, bridges, boats,
wild-life shooting, hide-outs, wind
tunnels, airplanes, rockets, etc.

MODEL UC-16— will take a load
up to 65 lbs.

MODEL UC-35-will .accommo-
date all 35mm movie and T.V, cam-
eras and will ia\i.e load up to 150
lbs. in any position.

Write for free 28 page catalogue.

CINEKAD

ENGINEERING COMPANY

763 1 0th Ave. • N. Y., N. Y.
PLaza 7-3511

FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS

illsberg Inc,

offers a complete production service

animation
slide films
titles
telops
flip cards

lettering

layout

maps

backgrounds

retouching

color correction of
packaged products

a v^/ide
assortment
of type for

hot press titles

type catalogue
on request

4ai WEST 64th street, new YORK 19,N.Y.
PLaz* 7-1525

IVew AUDID-VISUAL Equipment

Recent Product Developments for Production and Projection

V/SUAl A/DS

New Oxberry Unistand Will
Show at SMPTE Convention

M- The Oxberry Unistand will be
shown publicly for the first time
by the Animation Equipment
Corp., 38 Hudson St.. New Roch-
eUe, N.Y. at the SMPTE conven-
tion early in May.

Utilizing single-column construc-
tion, the new unit is priced at
$1,295 with table top and camera
carriage. It is designed to accom-
modate 16mm Cine-Special and
process cameras.

Diflerent mounting arrangements
are offered. One is a crowfoot base
which provides a self-contained,
self-aligned assembly that can be
readily moved. Alternate arrange-
ment uses V-brackets for perma-
nent vertical or horizontal set-ups.

The unit weighs appro.ximately
3.50 pounds and has minimum
overhang to assure stability. It is
engineered for use in all graphic
arts fields and can be accommo-
dated in a room with an eight foot
ceiling. ^

All-Transistor Magnetic
Recorder Marketed by Hallen

ix A new all-transistor professional
magnetic film recorder, designated
as Model 2 1 6. has been announced
by Hallen Electronics Company.
Los Angeles.

Features include encapsulated
temperature compensated modular
plug-in, capacity in excess of 1,200
ft., and light-weight portability.

The unit, which uses a Davis
"flutter suppresser" to achieve
stable motion, has a frequency re-
sponse of 30 to 13,000 CPS, said
to afford exceptional full fidelity
in a portable recorder. Adequate
amplification is provided for •'long
shots" using any professional mi-
crophone, without additional am-
plifiers or mixers.

Amplifier may be powered from
24-volt battery or A.C. power, ad-
vantageous for field use. The entire
unit requires less than 30 watts,
and weighs 29 lbs. It is available
either portable or rack mounted
in 1 6-1 Wo or 35mm. fj^

* * *

S.O.S. Announces New Line
of Magnetic Sound Editors

M The S.O.S. Cinema Supply Cor-
poration has announced a new line
of 16mm double magnetic sound
editors, the Magniola and the De-
Luxe Magniola, which offer the
following features: Three by four
inch picture, built-in cue marker,

frame and footage counters, two-
gang synchronizer with magnetic
soundhead, and amplifier and
speaker unit.

Sound is produced through a
magnetic soundhead installed in
the synchronizer. The amplifier and
speaker unit can be located wher-
ever it is convenient for the oper-
ator.

The synchronizer has a hobbed,
oversized 40-frame sprocket which
advances a linear foot of film every
revolution. Automatic adjustment
is made for shrunken or unshrunk-
en film stock. Fingertip release lifts
permit each track to be handled
individually, without disruption of
synchronization. Entire operation
is scratch free. The complete Mag-
niola 16mm double system editor
is $450.

The DeLuxe Magniola for single
system editing with magnetic
' soundtrack has two magnetic
heads — one for single system and
both for double system sound. The
DeLuxe Magniola is $520.

Both Magniolas can be seen at
either of the S.O.S. showrooms in
New York and Hollywood. Bro-
chures are available on request
from S.O.S.. 602 West 52nd Street,
New York. g.

Strong, Liteweight Tripods
Announced by Quick-Set, Inc.

M A new line of industrial tripods,
described as affording strong, rigid,
light-weight support for large cam-
eras, have been announced by
Ouick-Set, Inc.. Skokie. Illinois.

Made from aluminum alloys,
the new units are said to operate
throughout a wide range of tem-
perature and humidity. Elevator,
pan heads and other accessories
are designed as separate units that
may be integrated with the tri-
pod— so that complete support for
a particular job need include only
the units required for the job.

Pan heads have anti-friction
bearings on both horizontal and
vertical axes, and are provided
with brakes, gradually adjustable
from any degree to complete im-
mobility.

Two tripod sizes are available
and four pan heads for various
applications, plus a dolly for mo-
lion picture work. A folder con-
taining complete descriptions and
specifications may be had by writ-
ing Ouick-Set. Inc.. 8121 North
Central Park Ave., Skokie, Illinois.

(MORt NEW PRODUCTS ON P. 53)

MOTION I
PICTURES

SLIDE
FILMS

SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.

II EAST 44th STREET
NEW YORK 17, N.Y.

For t6nim. Film — 400' to 2000' Reel]

Protect your films

Ship in FIBERBILT CASES

Sold at leading dealers

Only

original

Fiberbllt

Cases

bear

this

TRADE

MARK

PROFESSIONAL

TITLE Typographers

and

Hot-press Craftsmen

SINCE 1938

Write for FREE type chart

KNIGHT TITLE SERVICE

I15W. J3rdSt. New York, N.Y.

BUSINESS SCREEN MAGAZINE

EMPIRE mmmw

INCORPORATED

Films for industry and television

1920 LYNDALE AVENUE SOUTH
MINNEAPOLIS 5, MINN.

NE>V!

4 Major Advante in film Reel ConsUutfion

PRECISION DIE-CAST ALUMINUM

HUB COMBINED WITH SPECIAL

TEMPERED STEEL REELSIDES MAKES A

TRULY PROFESSIONAL REEL.

MUCH MORE STURDY - TRUER RUNNING

COMPCO reels ond cans ore finished in scratch-
resistant boked-on enamel.

Be assured o lifetime of film protection with these
e»tra quolity products.
Write for complete inlormolion.

REELS AND CANS ■ U mm 400 ll thioush 2000 ft.
COMPCO corporation

1800 NO. SPAULDING
CHICAGO 47, ILLINOIS

""©•oq-op*"'! fqu'P'"

A OuABTfB c

]\nw A-V P mil nets

Projection Positires Front Negatives in
Minutes Via Beseler Slide-O-Film System

■is The Charles Beseler Company has developed
a new product — Slide-O-Film — with special
values for the industrial audio-visual user.

The new film makes ( 1 ) b w negatives from
color slides. (2) projection positives from these
b w negatives (or kodacolor negatives), and
(3) b/w positive projection transparencies
from any b/w negative.

Film exposed by light (an ordinary projector
can be used) and subjected to a heat source,
is developed in 2 to ."^ minutes without chemi-
cals or darkroom. It is also useful for imme-
diate preparation of b w negatives from color
slides. Polaroid transparencies and 8 or 16mm
motion picture frames for excellent b w prints
or enlargements.

Dimensional stability and resolution capa-
bilities of Slide-O-Film makes it easily adapt-
able to microlilm line copy work for obtaining
permanent duplicates of documents and other
legal material. Since it has no grain, low re-
duction scales are possible.

Because absence of a chemical process pre-
sents fewer developing variations, the user can
determine immediately if his exposure is "off."
He can then correct exposures without meeting
disappointment or days of waiting for slides or
negatives to be returned. Write Chas. Beseler
Co.. 228 S. 18th St., East Orange. N.J. iff

* * *

New Stop Motion Motor for Cine-Kodak
Special Announced by Camera Equipment Co.

ii A new CECO Stop Motion motor for the
Cine-Kodak Special has been announced by
Camera Equipment Co.. Inc., New York. De-
signed and engineered to lit the Special, motor
is equipped for 110 volt AC synchronous oper-
ation. It has a one-half second exposure, can
operate on both forward and reverse speeds.
Unit comes equipped with a frame counter.
New mounting design makes camera mounting
simple and unit is protected in sturdy metal
case with grey crackle finish. 9

:i! ^ *

Da-Lite's New Translucent Screen Material

■m- An improved translucent material is being
used in fabrication of new rear-projection
screens by the Da-Lite Screen Company, War-
saw, Indiana. Advanced type material requires
no darkening shades, using projected light to
maximum advantage in average room lighting.
New screens have one surface matte, the
other glossy, enabling projection under all types
of lighting condition and are said to provide
good color and contrast with excellent viewing
angles and fewer problems with hot spots.
Screens may be folded or rolled and will still
provide smooth picture surface. Write Da-Lite
Screen Co.. Warsaw, Indiana for sample or
illustrated literature. ff

Need Special Service or Equipment? Write
the Reader's Service Bureau. Business Screen.
7064 Sheridan Road. Chicago 26 for a helping

hand. 9

Send

Your Film

To The

Complete IGMIVI

Service

Laboratory

Unsurpassed for . . .

SPEED

QUALITY

Personalized
SERVICE

MOTION PICTURE LABORATORIES. INC

Phone WHitehall 8-0456

781 S. Main Street /-TV Memphis 6, Tenn.

zJke yVjaiter C^rattsinanihip
lour ^llm <J^eien'eS

Vjo

^/^(Jh SALESMEN GET IN

STORY GETS TOLD

IViovie-M"^ \

• Theater Quality
16mm Sound
Projector

• Film Safety Trips

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• Lowest in Cost

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• 50,000 Users
Can't Be Wrong

• Lifetime Guarantee
Your Salesmen's Pol

Yojr customer enjoys a
theater presentation on
his desk. Sets up easily
... in three minutes or
less. You're In with your
story — You're out
with a sale.

fdea/ for /arge
screen projec-
tion too.

Complete with

screen ... $349.50

Write for Free Cotolog

theHARWALDco

I 1245 Chicago Ave., Evanston, III. .

' Phone: Davis 8-7070 '

I I

NUMBER 2

V O L U M E 2 0

19.59

NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• AfASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Association Films, Inc., Broad at
i:iui. Ui(lj;ericld, X. ).

• NEW YORK •

A.ssoiialiun Films, Inc., ;i}7 .Mad-
ison, New York 17.

Ruchan Ficturcs, 122 W. Chip
jjcvva St., BufTalo.

Crawford, Inmiig and Landis,
Inc., 200 Fourth .Avenue, Ne\\
York 3, New York.

The Jam Handy Organization,

1775 Broadway, New York 19.

S. O. S. Cinema Supply Corp..

602 W. 52nd St.. New York 19.

Training Films, Inc., 150 West
51th St., New York 19.

Visual Sciences, 599RS Suffern.

• PENNSYLVANIA •

Appel Visual Service, Inc., 927

Pctin .\\onue, Pitlsbuigh 22.

J. I". Lilley & Son, 928 N. 3rd St..
I larrisbiirg.

Lippjncoit Pictures, Inc.. •1729
I.Mcllou- .St., Philadelphia .'!9.

The Jam Handv Organization,

Pittsburgh. Phone: ZKuith 0143.

• WEST VIRGINIA .

B. S. Simpson, 818 Virginia St.,
W., Charleston 2. o'lckeii.s fi-
6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories & Studio,
.Arlington Suburb, P.O. Box
8598, Jacksonville 11.

• GEORGIA •

Colonial Films, 71 Walton St.,
N. W., Alpine 5378, Atlanta.

• LOUISIANA •

Stanley Projection Company, 1117
Bolton .-\ve., .Alexandria.

Delta Visual Service, Inc., 815

Povdras St., New Orleans 12.
Phone: RA 9061.

• MARYLAND •

Stark- Films (Since 1920), Howard
and Centre Sts.. Baltimore 1.
LE. 9-3391.

• MISSISSIPPI •

Her.schel Smith Company, 119
Roarh St.. Jackson 110. '

• TENNESSEE •

Southern Visual Films, 687 Shrine
Bldg., Memphis.

MIDWESTERN STATES

• ILLINOIS •

.American Film Registry, 1018 So.
Wabash .Ave.. Chicago 5.

.Association Films, Inc., 561 Hill-
grove. LaGrange, Illinois.

.Atlas Film Corporation, 11 II
South Boulevard, Oak Park.

The Jam Handy Organization.

230 N. Michigan .Ave., Chicago
1.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago 45.

. MICHIGAN •

The Jam Handy Organization,

L'82l E. Grand Blvd., Detroit
11.

Capital Film Service, 224 .Abbott
Road, East Lansing, Michigan.

• OHIO •

Academy Film Service, Inc.,

2110 Pavne Ave., Cleveland
14.

Films Unlimited Productions, 137
Park Ave., W.. Mansfield.

LIST SERVICES HERE

Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue on annual basis only.

Irvan Film Service, 1810 E. 12tli
St., Cleveland 14.

Sunray Films, Inc., 2108 Payne
.Ave., Cleveland 14.

The Jam Handy Organization,

Davton. Phone: ENterprise
6289.

Twyman Films, Inc., 400 West
First Street, Dayton.

M. H. Martin Company, 1118

Lincoln Wav E., Massillon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.

The Jam Handy Organization,

1402 N. Ridgewood Place, Hol-
.Ivwood 28.
Photo & Sound Company, 5525
Sunset Blvd.. Hollywood 28.

Ralke Companv, Inc. A-V Center,
849 \. Highland Ave., Los
Angeles 28. HO. 1-1148.

S. O. S. Cinema Supply Corp.,
6.331 Hollvwood Blvd., Holly-
wood 28.

Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Ste\cnson St.. San Francisco.
Photo .<: Sound Company, 116

NatouKi St., San Francisco 5.
Westcoast Films. 350 Baller\ St..

San Francisco 11.

• COLORADO •

Audio-Visual Center, 28 E. Ninth

.A\e.. Dlumt 3.
Davis Audio Visual Company,

2023 E. Collax Ave., Den\cr 6,
Colorado.

• OUFGON •

Moore's Motion Pi«tine Serviie.

1201 S. W. Monison, Portland
5. Oiegon.

• TEXAS •

.Vssociation Films, Inc., 1108 Jack-
son Street. Dallas 2.

• UTAH •

Deseret Book Company, Box 958,

Salt Lake Citv 10.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT, FILMS AND PROJECTION

Burke & James Offers New
Auto-Tera Sequence Camera

X Burke & James. Inc.. Chicago,
has been appointed exclusive U.S.
distributor of the new Auto-Tera
I IB 35mm. sequence camera.

The Auto-Tera camera has a'
power film drive operated by a
built-in spring motor, which per-
mits the making of 12 sequence
shots (r'xl'/2") in five seconds.
The camera also may be used for
conventional one-at-a-time pic-
tures.

Other features include built-in
coupled rangefinder; life-size view
finder; f/2.8 lens in MFX flash-
synchro shutter with speeds of 1
to 1/500 second. Lens and shutter
are mounted in a precision helical
focusing mount. Shutter release
and film drive buttons are oversize
for easy operation and built into
the camera body.

List price of the Auto-Tera I IB
is $99.50; leather carrying case is
$9.50. 9

New 16/35mm Film Processor
Is Introduced by Hi-Speed

ii Hi-Speed Equipment. Inc..
Waltham, Mass., has recently in-
troduced a new model 16 35mm
black-and-white film processor
which is operated in daylight. The
unit operates at 65 ft. per minute
negative and 1 30 ft. per minute
positive, with guaranteed gamma
curves.

Processing is done by open
sprays. An easy access impinge-
ment dryer provides a full view of
the drying operation. The equip-
ment is modular designed. 12 ft.
long, 2'/2 ft. wide and 6 ft. high.

All accessories are built in. with
simple connections to water, power
and drain providing quick set-up
and operation. Additional infor-
mation and prices are available on
request. ft

SOUND RECORDING

at a reasonable cost

High fidelity 16 or 35. Quality

guaranteed. Complete studio and

laboratory services. Color printing

and lacquer coating.

ESCAR

Motion Picture Service

7315 Carnegie Ave.
Cleveland 3, Ohio

BUSINESS SCREEN MAGAZINE

MAKE YOUR NEXT BIG MEETING
A HIT!

GENARCO INC.

97-OS SUTPHIN BLVD., JAMAICA, N. Y

SUCCESS

IS A JOURNEY... yi^07'
A DESTINATION. . .

and that is why, even though we now produce
the finest titles in the country, we constantly
strive to improve our product ... to add new
equipment . . . new processes ... to always
prove The Knight Way is the Right Way. '

KNIGHT STUDIO

159 East Chicago Avenue, Chicago 11, Illinois

Use the Business Screen Bookshelf

.'.- Want a lilm reference book? All the
latest reference volumes are available at
economical cost from the Business Screen
Bookshelf Department. Write 7064 Sheri-
dan Road, Chicago 26, for a convenient
up-to-date order list by return mail, r^'

Villi Piiiiiii's Piinl-Zlvviiy ShIs:

(CONTlNUhU IROM I'AGE THIRTY-FIVE)

shoot fast, and keep the set construction costs
from bean-stalking out of sight.

State Farm wanted the sets to look like real
homes — with a feeling of depth and spacious-
ness. Usually, space equals money on a sound
stage, but here is the solution that Van Praag
came up with — six "peel-away" sets, designed
by William Shriner. and constructed on one
stage, measuring 40 ft. by 40 ft.

Spacious Effect Given on Screen

Though this sounds awfully crowded — and
it wus crowded — the films give an elTect as if
shot on a stage as big as a football field. The
camera shows action in the living room, for
example, and looks beyond into the dining
room. This was accomplished by starting with
the camera practically otT-stage and in a hall-
way and looking through the nest of sets. After
each spot was completed, the "peel-away" set
was moved off and shooting continued with
the camera moving forward.

Working with the Van Praag crew during
production were Mo Kinnan. agency produc-
tion supervisor for Needhani, Louis & Brorby.
and C. B. "Chuck" Foote, of State Farm. Mr.
Kinnan said that with this kind of ingenuity
going for them they were getting top quality
for a reasonable price. Shooting of all seven
spots was completed in four days.

Add These Production Credits . . .

In addition to set designer Bill Shriner. the
"star" of the series, other credits for the un-
usual "peel-away" production go to Ralph
Porter, director; Walter Holcombe, cameraman;
and Daniel Karoff. production manager. R'

A Message for the Film Buyer

All works of quality

must bear a price

in proportion to the skill,

time, expense, and risk

attending their invention

and manufacture.

Those things called dear arc,

when justly estimated,

the cheapest;

they are attended with

much less profit to the artist

than those which

everybody calls cheap.

Beautiful forms and compositions

arc not made by chance

nor can they ever in material

be made at small expense.

A composition for cheapness

and not for excellence of workmanship

is the most frequent

and certain cause

of the rapid decay

and entire destruction

of arts and manufacture.

Available for all motion picture and tele-
vision uses — the combined stock shot
libraries of NBC TELEVISION FILIVIS
and THE fVIARCH OF TIME— more than
30 million feet of fifm, minutely indexed
for instant avctr^billty. Name your sub-
iect;w^:Hhaveit! Call Peggy Moran at...

Used World-Wide By
Discriminating Cameramen

Cinekad Synchronous Motor
Drive for 16mm Projectors

especially designed to drive all Bell & Howell,

Kodak, RCA, Ampro and Vittor 16mm projectors

at synchronous speed.

Projector can be instantly attached to Synchronous
Motor Drive and quickly detached at any time in
a matter of seconds. An outstanding feature is
the flexible shaft which connects motor with pro-
jector and permits smooth, quiet and steady opera-
tion. No special technical knowledge required for
installation and mounting.

CINEKAD ENGINEERING CO.

763 Tenth Ave. New York 19, N. Y.

PLaza 7-3511

Send tor tree tolder ot illustrated Motion Pic-
ture and A-V equipment mfrd. by Cinekad,

NUMBER

• VOLUME 20 • 1959

Kcijuautu - (/J>iit

FILM SHIPPING CASES

• Best quality domestic fibre

• Heavy steel corners for
added protection

• Durable 1" web straps

• Large address card holder
with positive retainer spring

• Telescopic construction
allows additional capacity

Write direct to manufacturer
for catalog.

WM. SCHUESSLER

361 W. SUPERIOR ST.
CHICAGO 10, ILLINOIS

FOR BETTER FILM SHOWINGS

The Aiiiliii -Visual
PriiJRrtiiinist's Hiiiiilhmik

Here's a graphic, colorfully illustrated
basic guide to operation and projection
of all 16nim showings. Step-by-step sim-
ple lessons on preparation and handling
the show, room arrangement, projector
care and maintenance.

The widely-used Projectionist's Hand-
book contains threading diagrams of
1 6mm projectors and other a-v equipment
most widely used today. Plastic bound
and printed in color with heavy cover.

$1.00 the copy
Special discount on quantity orders

write or wire

BUSINESS SCREEN MAGAZINE

7064 Sheridan Road • (Miicago 26

The Dff-Screen Voice:

(CONTINUED FROM PAGE EIGHTEEN)

with earlier plans to make videotape a part of
the Transfilm operation," he added.

Buckeye is a manufacturer of automatic
feeding eL|uipment for poultry and livestock. ^

* * *

General Film Laboratories Sets Up a
Producer's Service Center in Kansas City

■Cx Appointing Neal Keehn as regional vice-
president in charge of the new facility. General
Film Laboratories Corporation, a subsidiary of
Pacific Industries, Inc., has announced that it
is establishing a producer's service center in
Kansas City. Mo.

In making the announcement. General Film
Labs president G. Carleton Hunt noted that
Keehn will also supervise all central United
States sales operations for the Hollywood-based
film processing firm. The new General v. p. was
formerly vice-president of the Calvin Company,
Kansas City and director of its widely-attended
Workshops since their inception in 1947. i^l'

:{' * *

Art Weitzel, Director of Photography at
Firestone, Going Strong in His 41st Year

tV Another pioneer who can truly say "1 knew
him when" of many of the business film leaders
is Firestone's Art Weitzel, who has handled
motion picture activities in that company for
nearly 41 years.

As Director of Photography for the major
rubber concern, Mr. Weitzel has worked with
practically all studios from coast-to-coast. He's
an avid Business Screen reader, a recent let-
ter informs us, and says our recent 9th Annual
Production Review brought back wonderful
memories of past associations throughout the
field he has served with distinction for over
four decades. i^jj-

* * *

VS. Steel to Preview "Plan for Learning"
Designed to Meet Community School Needs

^ A new 30-minute color film. Plan jor Learn-
ing, will be previewed in mid-April by the
United States Steel Corporation. Designed pri-
marily as an aid to communities which are in
the throes of needing new schools, it will be
nationally released.

Picture tells the story of how a new school
came to be in fictional "Elmsville" and relates
(with answers) most of the problems and ques-
tions which beset the town on this particularly
rocky road. y^

* * *

Is Videotape Really "Live" Medium
Or Are Film Producers Playing Dead?

^ WE HAVF. WATCHED a growing trend
among the TV critic fraternity to heap praise
on the tape output of the "live" camera, and to
scorn the film. John Crosby, for example:
"Since it was on tape, it looked fine . . . You
get the fiavor of a Hawaiian beach far more
accurately on a tape show done with live cam-
eras than you would with film . . ."

Well, we wonder what these comments really
mean. That the pictorial quality and fidelity
of the taped image on the tube is superior to
the broadcast image of .l.'imm film? We doubt

New president iif ilie University of Minne-
sota AInmni Club. Chicago, is Jack Rheln-
strom (right) Wilding v. p. in charge sales.
E.xtending kudos (I. to r.) are Jack Manders.
Minnesota and Chicago Bears star: guest
speaker Harry Stuhldreher and retiring
club president, Les Welch.

it very much. Tape is just fine, but we've never
yet seen a taped picture with as good an image
as either a film freshly made for TV output,
or a real live show.

We think it isn't the image itself the critics
are talking about, but the technique of taping
vs filming. Tape, so often, does seem fresh and
"live" even when it's, fuzzy, and film can be
awfully rigid and dead, though stunningly sharp.

We've watched tape production, and it
seemed to us that everyone concerned seemed
to have the feeling they were communicating
directly with the audience. Even when scenes
were re-shot each take seemed to be It. This
was real. We've also watched with horror the
glazed eyes of actors as a film TV spot as-
sistant director yelled "Take 57." No commu-
nication here — just zombies going through the
paces.

Perhaps it is time film producers re-examined
their methods. Why does each scene have to
be so all-fired perfect to the sacrifice of all
spontaneity? Who cares? If it doesn't re-
create reality in the viewer's mind, or what
merit is the perfection? Watch that sunny
beach scene — enough fill-in lights, reflectors
and other paraphernalia to light a factory, and
the picture is a complete phony — audiences
know it. Look at this pretty refinery — all silver
and blue. The crew twiddled their thumbs for
three days for the sun to be j-u-s-t right to get
that shot. A pretty picture postcard. Who
cares?

There is an analogy to be made. Look back
at the picture magazines and the advertising
photography of a few decades back. Pretty
stilted stuft' — everyone looking all set and
rigid. Great technical shots, but no life. Then,
thumb through a recent Life or Look — or
VfiGUF. See how miniature cameras and the
art directors' and picture editors' requirements
of life and movement have revolutionized
photography.

We'll bet that any skilled film cameraman
can go onto any Hawaiian beach and get a
better picture than Crosby's "live" camera and
tape. But he won't if he goes out with his
truckloads of gadgets, his phony "perfect"
lighting, and no real desire to communicate
with his audience. BJ"

< . f

in the East it's . . .

MOVIELAB

EASTMAN COLOR

DEVELOPING 35MM (5248) COLOR NEGATIVE

DEVELOPING 35MM (5253) AND 16MM (7253) INTERMEDIATES

35MM ADDITIVE COLOR PRINTING

16MM CONTACT AND REDUCTION ADDITIVE COLOR PRINTING

INTERNEGATIVES 16MM (7270) FROM 16MM KOOACHROMES

BLOWUPS FROM 16MM KOOACHROME TO 35MM COLOR

KODACHROME SCENE TO SCENE COLOR BALANCED PRINTING

35MM COLOR FILM STRIP PRINTING

I W-

COLOR CORPORATION

Write for Color Methods Brochure
MOVIELAB BUILDING • 619 W. 54th ST NEW YORK 19, N. Y. • iUDSON 6-0360

Famed conductor Charles Munch and the

Boston Symphony Orchestra are featured in

'The Sound and the Story" psoduved for RCA -Victor.

'^■fm

-■hf

!J J?-

^i n e f i I rh s . . . I i k e great m u s i c \. . a r e made i"

Skilled technicians, fully experienced through years of
working together to produce brilliant results, provide the
kind of "teamwork" which helps to create fine films.

Performing under the guiding hand of the director and
fortified by all the tools which only a complete motion
picture organization can furnish — with unit control
from script to screen — you get both efficiency and economy
in motion pictures for every purpose.

For the kind of "unison" your picture deserves, call —

JAM HANDY

C \W<

Dramatizations
E W YORK 19
JUdson 2-4060

i^ Visualizations
• HOLLYWOOD 28
Hollywood 3-2321

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^ Motion Pictures Slidefiims ■;!; Training Assistan

• DETROIT 11 • PITTSBURGH • DAYTON • CHICAC
TRinity 5-2450 ZEnith 0143 ENterprise 6289 STate 2-<

TOtiWimi

how to avoid the
most common

cause of

business film

failure

/A-

'-^^j,

^j^.

Even well made films miss. Chief
cause: ivadeqiiate distribyfion.

A business film is successful only
when seen by a maximum of the
people it is designed to reach.

To insure maximum viewings, most
sponsors assign their business film
distribution to specialists. First
choice is the firm that handles more
sponsored films than all other distrib-
utors combined — modern talking

PICTURE SERVICE.

Business film sponsors use modern
for many reasons. Among them:

1. As specialists, MODERN does the
job more expertly, and at lower
cost, than they can themselves.

2. With a network of 28 film librar-
ies in major U.S. cities, and affili-

ate libraries in Canada, MODERN
is uniquely set-up to get films to
audience (and back) in less time.

3. MODERN promotes your film,
keeps your prints busy throughout
the year.

4. modern's electronically-
equipped print maintenance de-
partments lengthen your print
life, insure trouble-free showings.

5. Verified circulation reports and
records of audience comments
prove how well your film works.

All of the above are part of the mod-
ern service. Get all the facts. Learn
how MODERN -distributed films are
shown on TV, in theatres and before
general, 16mm audiences. Fill in and
mail the coupon now.

Sales Offices

New York Chicago Detroit Los Anfreles Pittsburgh San Francisco

MODERN

Talking Picture Service, Inc
.' Eaal 5ilh St.. \ew York .'-•

FREE ! Write for The Opportunity for Bum".
nesa Sponsored Films. Use the coupon below.
No sale.sman will call unless you request.

Name

Company

Street

City & State..

BS 59

This advertisement prepared by Lawrence Peskin, Inc.

ASK ANY

CARAVEL CLIENT.. .

Allied Stores Corporation
American Bible Society
American Can Company
American Heart Association
Associated Merchandising Corp
Berkshire Knitting Mills
Bethlehem Steel Company
Godfrey L. Cabot, Inc.
Calvert Distillers Company
Cluett, Peabody & Co.. Inc.
General Fireproofing Co.
J. C. Penney Co., Inc.
Royal McBee Corporation
Socony Mobil Oil Co., Inc.
Tovvmotor Corporation
Towle Manufacturing Co.
. . . and iiiaiiv others

The Shortest Distance Between
2 Points Is a STRAIGHT LINE

There are maiiv ways to bring new sales ideas and produrt information to the person
behind the counter. Some are round-about and ineffective, losing force and sales appeal
at each step. But one sure way is film . . . straight line-direct and economical ... a
film that delivers the full force of the idea— that enthusiastically explains the product.
This is the most effective tool a sales manager can have.

Caravel has been making straight line films for over a quarter century — films created by
expert craftsmen to the needs of individual clients in dozens of industries. We invite
you to view one or more of these films — either in your office or ours — and find out for
yourself how they were made to deliver the full force of management planning to the
salesman and the customer.

CARAVEL FILMS, INC.

20 West End Ave. (60th St.) New York 23, N.Y. CI 7-6110

PRODUCING BUSINESS FILMS FOR AMERICA'S LEADING ADVERTISERS FOR 37 YEARS

II'

UK
tODUCftS

OF NEW >0«K

See
Tomorrow's
Look . . .

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• New Cutting Rooms available to producers.

IVe (nvite Your Inspection.
See Us At The 85th Convention or In New York

CORPORATION

(a iuhiidiary of Du Art Film Labs., Inc.)

245 West 55th St., New York 19, N. Y. • PLaza 7-4580

IN CANADA: ASSOCIATED SCREEN INDUSTRIES, lid • 2000 Northcl.lf Avenue. Montreal, Conado

BUSINESS SCREEN MAGAZINE

^W^ I IL.I3 IE ^^

I rM c

Communieationg For Business

JS2

CHICAGO DETROIT NEW YORK PinS3l' = W
CLEVEUND CINCINNATI TWIN CITIES HQLtr "000

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VIEWLEX 'SALESTALK" sound-slide

Unit Adds Controlled Showmanship to
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* Attache Case convenience and portability!

• It's the perfect audio-visual presentation in a package!

Now Viivvlcx a|)|)li..s a PROVEN. SOUND-SIGHT principle
to INCHKASEl) BUSINESS! The new Viewlex "SALESTALK"
SOUND -SLIDE unit is your own complete "presentation in
an attache case. " It's like having a "Showroom-at-your-tingertips."
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to the last call of the day !

So light ... so compact ... so simple to operate. Sets up in seconds !
The ultimate in full-powered salesmanship. Through the power of-
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Price: $99^^ Complete

Other Viewtolk Sound-Slide Units Irom $139.50 to $224.50

Camera Eye

'yiii; 1.600,000 shareholders of
-■- the American Telephone &
Telegraph Company recently re-
ceived an enclosure piece promot-
ing the Bell System films. East-
man Kodak has done the same
thing in mailings to its owners and
there have been some noteworthy
national advertising mentions of
company sponsored pictures by Al-
coa, the Pure-Pak Division of Ex-
Cell-O Corporation (a major
spread) and others.

All of which leads us to remark
the potential power which sponsors
have, through their dealers, share-
holders, customers and employees
to promote their current offerings
to potential viewers. Featured in
coming issues are articles on Hiram
Walker and Montgomery Ward
color films which have enjoyed
similar advantages. Window dis-
plays in quantity went to Ward re-
tail outlets this month, concurrent
with May showings of its first ma-
jor institutional picture. 53'
* ^ >::

Better Terminology Will Help
Advance Films as a Medium
■i^ We've rejected the phrase "non-
theatrical films" to describe busi-
ness, educational and similar films
of fact. But let's agree nationally
on a more appropriate phrase
(such as "informational films'"?)
and use it in all our written and
printed communications. The
phrases "business films" and
"sponsored films" are excellent in
themselves but for public consump-
tion we need a broad, descriptive
term.

Let's have your letters to this
department on this problem. And
while we're on the subject of ter-
minology, here are a couple of
other terms which have real mean-
ing to all who sponsor films:

There is the "residual image"
which effective films leave with
their viewers. Research in the
armed forces has shown that film
audiences "remember longer" than
they do when exposed to similar
material on the printed page. Sind-
linger research on theatre screen
advertising exposures showed very
strong remembrance of sponsor

messages. Films running from 1:
to 27 minutes of screen time cer
tainly hold the attention of viewer
many times longer than the best
read magazine advertisement. Thi
"impression time" factor ought t(
be capitalized on by both sponsor:
and producers . . . studied am
made the valuable measuremen
device which it is.

The services of motivational re-
search organizations and othei
recognized survey groups shoulc
be employed to help find out wha'
effect informational films have or
their audiences and what business
users know (and don't know)
about the medium. We've begun
working in this field with staff ex^,
perts at Social Research, Inc. S'i

* * *
Four "Emmy" Plaques to Niles
Staffers at Chicago Ceremonies
','• Members of the Chicago chap-
ter of the Academy of Television
Arts & Sciences voted Fred Niles
Productions' entries four of the!
top "Emmy" Awards in May.
Honored as "the best creator of|
television commercials, live or
film" and as "the best TV commer-
cial producer" these Niles' staffers
also received plaques:

Lloyd Bethune. senior producer-
director, won honors as "best di-
rector." Manny PauU, animation
art director, was voted "best art
director." Richard Hertel, super-
vising editor, was "best film edi-
tor."

Congratulations to all! ^

Over 50 American TV Spots
Entered in Cannes Film Festival
i^ Over 50 television commercials
produced in the U.S. have been
entered by 14 production com-
panies and advertising agencies at
the Sixth International Advertising
Film Festival. Event will be held
at Cannes, France on June 9-13.
Other entries were expected be-
fore the May 30th deadline.

1 8 different countries will be
represented in the competition for
two Grand Prix — one for televi-
sion and one for theatre advertising
films. For the first time, the bulk
of more than 500 films entered
will be in the television categories.

(CONTINUED ON PAGE TWELVE)

35-15 Queens Blvd, long Island City N. Y.

Issue Tliree. Volume Twenty of Business Screen Magazine, published May 30, 1959.
Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26,
Illinois by Business Screen Magazine, Inc. Phone BRiargate 4-8234. O. H. Coelln, Jr.,
Editor and Publisher. In New Yorlc: Robert Seymour, Jr., 489 Fifth Avenue, Telephone
Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Caron-
delet. Telephone DUnkirk 7-2281. Subscription $3.00 a year: $5.00 two years (domestic);
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office
at Chicago, Illinois, under Act of March 3, 1879. Entire contents copyrighted 1959 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address
advertising and subscription inquiries to the Chicago Office of publication.

BUSINESS SCREEN MACJAZINE

(§)

CASE HISTORY OF A

SUCCESSFUL BUSINESS FILM

"^ ''BANANAS?
SI, SENORI'

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A cowhination liie-action. aninuituni motion picture in color
Written and Produced for the UNITED FRUIT COMPANY

OCTOBER 1956 THROUGH FEBRUARY 1959

26,024 NON-THEATRICAL SHOWINGS AUDIENCE: 1,847,362

447 TELEVISION SHOWINGS ESTIMATED AUDIENCE: 30,399,175

SILVER REEL AWARD
FILM AWARD
CHRIS AWARD

AMERICAN FILM ASSEMBLY 1957

SCHOLASTIC TEACHER MAGAZINE 1957

COLUMBUS FILM FESTIVAL 1957

® John Sutherland Productions, Inc.

LOS ANGELES

201 Norlh Occidental Boulevard

Los Angeles 26, Colifornia DUnlcirk 851 21

NEW YORK

136 East 55th Street
New York 22, New York PLoza 5-1875

NUMBER :^ • A' 0 L U M E 20 • 1959

the new

The nation's top talent

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BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY— EDUCATION AND TELEVISION

Nunnber 3 • Volume 20

1959

preview of contents

Annual Scholastic Awards Honor 13 Current Business Films 12

Report: The 85th Semi- Annual Meeting of the SMPTE 16

CINE Sends 30 U.S. Motion Pictures to Edinburgh and Venice 27

Britain Honors Industry's Films at Harrogate, by Wally Ross 28

Case Histories: Geigy Chemical on the Screen 33

New American Can Company Program Helps Milk Industry 33

How Films Serve the Bell System: Tlw Plcmniiii; Phase 34

Special Meeting Reports

Industrial Audio- Visual Association Holds Annual Meeting 36

The Role of Films in Training Salesmen, hy Ganlon Fyje 37

Business Film in Terms of Social Research, by Dr. Sidney Levy. . . 38
New York's Film Producers Hold Achievement Awards Dinner. ... 42

Business Screen Review Features

Helping Communities Plan Modern Schools: Plan for Learning. ... 39

Colorful Visuals Help Tell POST'S Editorial Vitality 40

Humor and History Turn a Tale for Jersey Utilities 41

Battle Report on Weed Control from American Cyanamid 41

New Film Helps Back Up Lockheed's Electra Sales Campaign 42

California Oil Uses Film Medium in Eastern Debut 44

Texaco's Basic Lubricant Story: It's Sliear Magic 44

A New Picture on Basic Communications: IVIore Than Words 46

Teaching Our Youngsters to Swim and Live: Award Film 49

EdI KIRIAI. DlPARTMENTS

Business Screen Executive: News of Appointments 52

New Audio-Visual Equipment and .Accessories 54

People and Events in the Late News of the Month 60

Pi us: Thi: Napion.al Directori of Visual Educaiion Dealers

CHICAGO OFFICE OF PUBLICATION

7064 Sheridan Road Building. Chicago 26, 111.
Telephone: BRiargate 4-cS234

IN NEW YORK CITY

Robert Seymour, Eastern Manager: 489 Fifth Ave.

Riverside 9-0215 • MUrray Hill 2-2492

IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet

Telephone: DUnkirk 7-2281

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PROVIDING EVERY EDITORIAL AND PROCESSING FACILITY FOR 16mm FILM PRODUCERS

NUMBER 8 • VOLUME 20 • 1959

INDUSTRY EVENT

Victor owners from all over the world tell how their 16mm sound
projectors have turned in extra years of trouble-free service.

Here are just a few unsolicited comments . . .

Fifth oldestsound model still running

"The Victor projector is in good
operating condition, sound and pic-
ture," says Mr. Dale W. DeArmond
of Wichita, Kansas, in describing his
Victor Model 12. The machine, built
in 1933, is the fifth I6mm sound-on-
film projector ever made. "The origi-
nal finish has only a few worn places
. . . This projector is a wonderful
machine, impossible to ruin a film
with all those safety devices."

Only a burned out bulb

"We believe that it is amazing that
this [Victor] machine, after being in
continuous use since its purchase years
ago and having such hard usage, is still
in service," reports Mr. J. F. Steiner of
the Steiner Studio in Elmira, N. Y.
"The writer does a lot of traveling in
Canada every year to fish and always
takes the projector along to show
movies taken the previous years. If you
have ever traveled on some of these
Canadian roads in the backwoods, you
know what we mean about hard usage
of the projector. The machine has
never been returned for repairs, and
has required no replacement parts
other than a burned out bulb."

Never lost a foot of film

A film technician for the Army Pic-
torial Service in Long Island City,
N. Y., Mr. Charles French has this to
say about his Victor Model 25, man-

I,,li.sr "£>,f.-l v.,:t„

overeign 25 — built
■■'<lra yean of service.

ufactured in 1936. "I always boost the
Victor for two reasons. The first is the
automatic trip. In all the eleven years
I have owned this machine I haven't
lost a foot of film. The second is the
gate runners. I have never had a
scratched film due to my projector.
I have operated many other makes and
had to use emery paper on the run-
ners, even when they were new."

Plunged 4'/2 feet to the floor

Reverend J. Samuel Pritchard of the
First Evangelical United Brethren
Church, Veedersburg, Ind. tells of his
experience with a Victor Model 25,
manufactured in 1936. "While show-
ing a film for our Brotherhood about
4 years ago one of the setscrews of my
projector stand wasn't tightened
enough and the projector plunged
about 4V2 feet or more to the floor. I
thought it was done for and suggested
that the Brotherhood might like to buy
a new one. They didn't. But the black-
smith took the poor old projector
home, patched it up and it is still
working."

Doing yeoman service

Mr. Frank A. Valenti of Brooklyn,
N. Y. states that "I am the proud
possessor of a Victor Model 24B which
has done yeoman service in my work
with mentally retarded children." This
machine was built in 1935 and is
"still in excellent condition."

Exposed to sub-zero winters

"We have been using our [Victor] for
12 years at our camp, having pur-
chased it in used condition in 1945,"
reports Mr. Charles Greenwald of
Granite Lake Camp,Munsonville,N.H.
"Except for minor oiling and adjust-
ments we have had perfect service in
spite of the fact that during the winter
it is exposed to constant cold, reaching
temperatures below zero for months
at a time."

Wonderful Victor workmanship

Mr. Leslie H. Wilson of London, Eng-
land describes his Victor Model 25.
It was manufactured in 1936 and still
gives satisfactory service. "So far as I
can see it still has all the original parts,
and its present condition is proof of
the wonderful workmanship you must
have put in these machines when they
were first made."

They never let you down

"I am an Ordained Minister and I do
Missionary work and show many films
to churches and to the lost on a strictly
free will basis," says Reverend M. D.
Awtry of Tampa, Fla. "My work and
my love is to take the word to those
who need it. If I had the money to
buy a new I6mm sound projector I
assure you that it would be a Victor.
They are smoother running, easy to
operate and they never let you down
and the upkeep bill is almost nothing.
Mine proves this."

SEND FOR NEW VICTOR CATALOG NOW

VICTOR,-^

IMATOGRAPH CORPORATION Est. 1910

A Division of KALART

Producers of precision audio-visual and photographic equipment

PLAINVILLE, CONNECTrCUT Dep+. BS-6

Please send free copy of the new illustrated Victor Catalog
Name

Position

Address .

City

Zone

Set July Dates for National
Audio-Visual Group Meetings

Bringing together groups inter-
ested in educational, religious,
farm and industrial use of audio-
visuals, the 1959 National Audio-
Visual Convention will open July
25-28 at the Morrison Hotel in
Chicago. Focus of the Convention
is the National Audio-Visual Trade
Show. 160 exhibit booths, fea-
turing the products of more than
110 manufacturers and producers
of a-v equipment and materials,
will occupy the entire mezzanine
and first floors of the Morrison.

Groups which have announced
plans to meet during this year's
national show include The Educa-
tional Film Library Association,
with Dr. Neville Pearson of the
University of Minnesota as conven-
tion chairman; The Audio-Visual
Workshop for Industrial Training
Directors, with Charles A. Ward,
director of the Industrial Training
Division of the American School in
Chicago as chairman.

The Audio-Visual Conference of
Medical & Allied Sciences, with
Daryl I. Miller of the American
Medical Association in charge; the
Agricultural .Audio-Visual Work-
shop, under the direction of Gor-
don Berg; and the Religious Audio-
Visual Workshop, headed by Mrs.
Mae Bahr, Religious Film Librar-
ies, Chicago are other convention
participants.

The Association of Chief State
School Officers will hold a meeting
during the NAVA program. Mrs.
Altha Sullivan. Indiana State De-
partment of Education, is presi-
dent of the group.

Dates for the coinciding organi-
zation meetings during the 1959
National Audio-Visual Convention
are as follows:

Educational Film Library Asso-
ciation— .luly 24-26.

IK\ Workshop for Industrial
Training Directors — July 27.

Association of Chief State School
Officers— July 26-28.

Agricultural Audio-Visual Work-
shop—July 27-28.

AV Conference for Medical and
,\llied Sciences — July 27.

Religious AV Workshop — July
26.

The National Audio-Visual Con-
vention and Trade Show will con-
tinue through July 25-28 at the
Morrison.

Information on the convention
may be obtained by writing the na-
tional Audio-Visual Association,
Box 337. Fairfax. Virginia. ^'^

BUSINESS SCREEN MAGAZINE

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QUALITY

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over 20 years since Color Reproduction Company began
specializing exclusively in 16mm Color Prints. That's why
Color Reproduction Company has long ago earned the
reputation for ifiiarantecd (juality which is the Standard of
the 16mm Motion Picture Industry. Finest QUALITY is
something everyone appreciates. The cost of >o//a Production
warrants finest quality prints! Send your 16nun Color Print
orders to Color Reproduction Company!

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Telephone: OLdfield 4-8010

Kentucky Training Directors to
Hold 5th Annual Film Festival

-- Announced in May and closing
its entry lists on June 1 is the Fifth
Annual Film Festival sponsored
by the Kentucky Chapter of the
American Society of Training
Directors. Event will be held in
Louisville, in cooperation with
University College of that city,
from June 22 through 26th.

.Ml films released since January
1. 1956 are eligible for entry in
these categories: Marketing and
Sales; Labor and Management;
Accident Prevention; Foreign Fea-
tures, and General Interest. Entry
fee is $5.00 per title and films will
be considered for awards only if
accompanied by a 50-word state-
ment of purpose.

Winners will be announced at
the Awards Banquet, Friday, June
26 at University College. R'

Motion Picture Credit Group
Names Kern Moyse Chairman

" Kern Moyse, head of Peerless
Film Processing Corp., New York,
has been elected chairman of the
Motion Picture Industry Credit
Group. The organization is affili-
ated with the National Association
of Credit Management.

Other key officers for the new
year, beginning May 1, are vice-
chairman Walter Lynch, Mecca
Film Laboratories, Inc.. and com-
mittee members Jack Fellers. Du-
Art Film Labs, Inc.; Everett Mil-
ler, RCA Film Recording Studios;
and Murray Kahn, Color Service

Co., Inc. ^

* * *

Space Administration Places
Film on "Operation Mercury"

•m: The National Aeronautics and
Space Administration has com-
missioned Milner Productions,
Baltimore, to produce an official
documentary film on Operation
Mercury, the story of the nation's
seven astronauts and man's first
orbital space tiight. Gene Star-
becker. New York, will write and
direct the film.

Mr. Starbecker was selected for
the project because of his past ex-
perience on similar government
documentaries, such as the Inter-
nal Revenue Service's Beginning
of Time, the Navy's Navy Men,
and the TV series. Men of An-
napolis and Silent Service.

Milner camera crews and Star-
becker are now in St. Louis film-
ing the first impression of the seven
astronauts as they receive their
first look at the McDonnell Air-
craft capsule that may one day
carry one of them into space. R"

BUSINESS SCREEN MAGAZINE

TECHNICAL • TRAINING • FARM • EDUCATIONAU • MEDICAL

. . and

Public relatione is an inside job— sort of like neigbborhood
relations wbirli. as a {lood bousewife will tell you, begins
witb good housekeeping, ^..u couldn't make a neighborhood
relations motion picture for some families. You shouldn't
make a public relations motion picture for some companies.
The old adage about not iiiding your light under a bushel
is another way of saying: Don't rein..N.- tiie bushel unless
you have the light.

Ainoiiji our clients:

Atomic Energy Commission

American Bosch Arma Corp.

American Machine
& Foundry Co.

American Telephone
& Telegraph Co.

Babcock& Wilcox Co.

E. I. duPont de Nemours
& Co.. Inc.

Ethyl Corporation

The Gillette Company

McGraw-Hill Book Co.

National Board of Fire
Underwriters

National Cancer Institute

National Cotton Council

Port of New York Authority

Schering Corp.

E. R. Squibb & Sons Div.

The Texas Company

Union Carbide Corp.

U. S. Navy

Western Electric Co.

Westingbouse Electric Corj

-and many, many others

i ^

Audio Productions, In

FILM CENTER BUILDING • 630 NINTH AVENUE • NEW YORK 36,

TELEPHONE PLoxo 7-0760

Frank K. Speidell, President Herman Roessle, Vice President

Vice-President, Sales: T. H. Westermann

Producer-Directors: L. S. Bennetts H. E. Mandell

Alexander Gansell Harold R. Lipmon

P. J. Mooney, Secretory & Treasurer

Earl Peirce
Erwin Sch';!r'

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AUDITORIUM SIZE POWER

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pictures and fills any auditorium with sound.
I'lnlire comliination pacl<s into two compact,
attractive carrying cases.

There's a DuKane sound slidefilm projector especially made
to liriMK your message to any audience, from one to thousands!
DuKane's top quality and rugged dependability give you
sparkling pictures and bell-clear sound, now and for many years
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For a demonstration in your own office, send in the coupon.

For a demonstration

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write or wire

DuKane Corporation, Dept. HS-69, St. Charles, Illinois

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projectors, particularly Q the Fliptop □ the Micromatic

□ the Auditorium Combination

NA ME-

COMPANY-
ADDRESS-

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in-e:

CAMERA EYE:

(CONTINUED FROM PAGF FOUR)

However a number of theatre
screen advertising playlets have
been entered by members of tlie
Theatre Screen Advertising Bu-
reau, including the Alexander
Film Company. MPA (New Or-
leans) and Others.

List American TV Entrants

American entrants in the TV
categories include Audio Produc-
tions. N.Y.: BBD&O. N.Y.; Gene
Deitch Associates, N.Y.; Peter El-
gar Productions, N.Y.; Film ways,
N.Y.; Stan Freberg Productions.
L.A.; Robert Lawrence Produc-
tions. N.Y.; MPO Productions.
N.Y.; Fred Niles Productions. Chi-
cago; Pintoff Productions, N.Y.;
Playhouse Pictures, L.A.; Screen
Gems, L.A.; Terrytoons. N.Y.;
Transfilm, N.Y.; and Young &
Riibicam. N.Y.

John Freese. Young & Rubicam

lilm chief and the accredited U.S.
juror at Cannes, will cover the
festival for Business Screen.
We're indebted to our current
European correspondent-at-large,
Wallace Ross (p.r. director of the
Film Producers Association, New
York) for the above late May on-
the-spot report and for his excel-
lent coverage of the Harrogate
\-'\\m Festival (see page 28). i^'

Linde, Trans-Canada Premiere
New Films at Presstime:

tV The Linde Company, a division
of Union Carbide Corporation, is
releasing The Gift of Kings, a new
tilm that tells the story of star
sapphires and star rubies. Trans-
Canada Pipe Lines Ltd. has just
premiered Natural Gas Goes East.
a picture on the building of its new
2.290 natural gas line from Al-
berta to Montreal. Crawley Films
Ltd. was the producer. i^

Scholastic Awards to 13 Business Films

DUKANE products are sold and serviced by a nation-wide network of audio-visual experts

NAMED by a nationwide panel
of audio-visual education
leaders as "outstanding motion pic-
tures prepared for educational use"
were 13 films sponsored by Ameri-
can business firms. Seven of these
were cited as "outstanding" and
six others received "meritorious"
certificate awards in the 1 0th An-
nual Scholastic Teacher Film
Awards Program.

Award certificates were pre-
sented to producers, sponsors and
distributors of the winning entries
by Kenneth M. Gould, editor-in-
chief of Scholastic Magazines. Inc.
at a presentation ceremony held
May 7 at the Gotham Hotel. New
York City. Guest speaker was
Richard Griffith, curator of the
Museum of Modern Art Film Li-
brary, whose subject was "Educa-
tional Motion Pictures as an Art
Form."

Two Bell System science films,
both produced by Frank Capra.
were among the seven "outstand-
ing" pictures cited. They were
The Strange Case of the Cosmic
Rays and The Unchained Goddess.

The Twentieth Century Series,
a group of films produced by CBS
News and sponsored for both tele-
vision and 16mm educational re-
lease by The Prudential Insurance
Company of America also received
an "outstanding" citation. The se-
ries is distributed by .'Xssociation
l-"ilms.

The Mayflower Story, sponsored
by the Aero Mayflower Transit Co.

and produced by Paul Alley Pro-
ductions was in the top seven
group. It is distributed by Modern
Talking Picture Service. Inc.

Award to Pfizer Film

Also in the top awards was The
Life of the Molds, sponsored by
Chas. Pfizer & Co.. Inc., produced
by Affiliated Films, and distributed
by McGraw-Hill Text Films.

Tlie St. Lawrence Power Proj-
ect, sponsored by the Power
Authority of the State of New
York and produced by John
Bransby Productions, was another
"outstanding" selection. It is also
distributed by Association Films.

Final winner in the "outstand-
ing" category was Tahiti. Island
Under the Wind produced by
Henry Strauss & Company for Pan
American Airways,

Merit Citations Listed

These films received citations as
"meritorious" entries in the 10th
."X wards contest:

American Lngiiieer. spttnsored
by Chevrolet and produced and
distributed by The Jam Handy Or-
ganization.

The Art of Gift Wrapiiini;. spon-
sored by Hallmark Cards; prt>-
duced by Calvin Productions and
distributed by Association Films.

Cotton — Nature's Wonder Fi-
ber, sponsored by the Cotton
Council International; produced by
Audio Productions and distributed
by the National Cotton Counc'l.
(continued on page 14)

BUSINESS SCREEN MAGAZINE

^ " -1

r MM

'^. ^ *=■ 1-

. /

' A

■y

§f

1*.

Critical moment m test of liquid propellant rocket engine is recorded by these fast moving instruments being filmed
by Rocketdyne Film Unit. Rocketdyne is the largest manufacturer of liquid propellant rocket engines in the Free World.

ROCKETDYNE FILMS ROCKET ENGINE TESTS
WITH MITCHELL CAMERAS

Advanced Research Films Plus Top Industrial Features Filmed by 21-Man Unit

The Motion Picture Unit at Pvocketdyne, a division of North Aiiierican
Aviation, Inc., employs both 16mm and 35mm Mitchell ^;^meras to accu-
ratelv record testing of power plants for the Air Force Thor IRBM an.
Atlas ICB:\I missiles, and the Army's Redstone medium range and
Jupiter IRBM weapons.

Camera dependability is of critical concern where months of preparation
go into each test, and retakes are impossible. Mitchell cameras assnire
uniform excellence of highest film ((uality and trouble-free operation
that no other camera can match.

Other Rocketdyne films, like the full-length prize winning .locumentary
"Road to the Stars," demand extreme camera flexibility. Special Report
films for example, involve interior shots of plant and production lines
which normallv would re.iuire prohibitively expensive lighting ^Mitchell
cameras, with "their 235 degree shutters, do this job easily with a mini-
mum of lighting equipment.
To obtain information on the world's finest motion picture cameras
write todav on vour letterhead. Please specify your interest in literature
on the Mitchell 16mm camera-or the 35mm camera.

CORPORATION

666 WEST HARVARD STREET
GLENDALE 4. CALIFORNIA

Cable Address: 'MITCAMCO"

Precision Test Firing of Rocket Engine at Rocketdyne s Pro-
pulsion Field Laboratory is recorded by Mitchell Camera in
remote 1600 acre test area in Santa Susana Mountains.
California.

Scene from "Road to the Stars, ' which won
the top award in the Industrial Film Produc-
ers Association competition, shows camera
unit in plant with Mitchell on track-mounted
dolly. Producer-Director was Bill Adams.

Camera requires great flexibility from long
range to close-ups like this which shows the
Mitchell shooting a precise view of panel
operations in the recording center during a
test.

0.;°/ .< Drn<occi.n,l Untinn Pirtnroc chnwn thrniiohniit thp Wnriri .rP FilmpJjdth-MitChElLCamaraS-

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I he Film Buyers Read
BUSINESS SCREEN MAGAZINE

Scholastic Awards

(CONTINUED FROM PAGE 12)

Mackinac Brides Diary, spon-
sored and distributed by the U.S.
Steel Corporation. Produced by
The Jam Handy Organization.

Eneigeiically Yours, sponsored
and distributed by the Standard
Oil Company (N.J.). Produced by
Transfilm. Inc.

Freedom Highway, sponsored by
Greyhound Corp., and distributed
by Association Films. Produced
by Jerry Fairbanks Productions.

In addition to the two "meritori-
ous" citations. The Jam Handy
Organization had two educational
filmstrip series cited for "outstand-
ing" awards. These were Insects
Around Us and Heroes of Creek
Mythology. 1^"

Technicolor Opens $2 Million
"Show Plant" in Los Angeles

■ A new $2 million "show plant"
for film processing and printing
service was opened by Technicolor
in Los Angeles on May 18. Facili-
ties comprise 56.000 square feet
of space, bringing to 190.000 sq.
feet, the total space devoted by
Technicolor to its operations. ^'

Wilding Picture Productions
Changes Name to Wilding, Inc.

i? The 45-year-old business, tele-
vision and national communica-
tions producing company long
known as Wilding Picture Produc-
tion, Inc. has shortened its cor-
porate name to "Wilding, Inc."

New abbreviated title retains
only the name of the late Norman
E. Wilding who founded the com-
pany as a small commercial pho-
tography studio in Grand Rapids.
Michigan in 1914.

"Our old corporate name was
simply too restrictixe — it was a
definitive title v\hich no longer em-
braced all our services," said II.
Williams Hanmer, president.

The key phrase "Communica-
tions for Business" is more widely
descriptive of present company
services which embrace sales pro-
motion, market research and sales
manpower development in addi-
tion to the production of motion
pictures, sound slidetilms and other
audio-visual presentation media in-
cluding industrial stage shows, tel-
evision commercials and printed
materials.

The change, voted by the board
of directors, also affects Wilding
branch offices in New York, Pitts-

burgh, Dj:ro;t. C'evelanJ, Cincir
nati, Minneapolis-St. Paul an
Hollywood. Ij

John Freese Represents U. S.
At Cannes Ad Film Festival

The appointment of John Freese.
manager of radio television pro-
duction at Young & Rubicam, New
York, as American jury member
and U. S. delegate at the Sixth
International Advertising Film Fes-
tival has been announced by the.
Theatre Screen Advertising Bu-
reau. ,

Festival will be held in Cannes,'
France, from June 9-13 under the
joint sponsorship of the Interna-
tional Screen Advertising Services.
TsAB is the American member of
this group. >g'

^ 'i

BUSINESS SCREEN MAGAZINE

OUT OF

OGENERAL

FILM LABORATORIES CORP.
154G ARGYIE AVE. • HOLLYWOOD 28, CALIFORNIA • HO 2-6171

NUMBER 3 • VOLUME 20 • 1959

WHAT
A PICTURE!!

Prefty silly, isn't it?
OR IS IT?

How many of your salesmen
carry around a similar picture
of your product or service in
their minds? A mental attitude
developed by customer resis-
tance, and objections.

It happens . . . and you can tell
it's occurring when you get sug-
gestions from your salesmen
that they could sell more IF . . .
Help your salesmen regain their
perspective.

Show them:

"THE ATTITUDE
THAT GETS BUSINESS"

part of the outstandingly suc-
cessful sound slide program
AGGRESSIVE SELLING

Write for Details on
Obtaining a Preview

Better Selling Bureau

6108-B Santa Monica Boulevard
Los Angeles 38, California

A Division of Rocke* PicJuros, Inc.

REPORT ON THE 85TH SMPTE MEETING AT MIAMI BEACH

Importance of WnrldwidG Cummunication
Is EnciinEBrs' Theme Under Florida Snn

'T'HE 85th semi-annual conven-
-■- tion of the Society of Motion
Picture and Television Engineers,
meeting May 3-8 at the^ Hotel
Fontainebleau, Miami Beach,
heard talks on multilingual films,
video tape, and other technical
problems.

In his welcoming speech at the
get-together luncheon May 4.
Mitchell Wolfson, President of
Wometco Theatres, Inc., Miami,
stressed the value of improved
communication techniques in im-
proving international understand-
ing. Loris M. Gardner, of Edger-
ton, Germeshausen & Grier Inc..
Las Vegas, Nev., described the
scientific films prepared for the
I 1958 Geneva. Switzerland Atoms
j for Peace Conference employing
multilingual sound during the May
7 session on multilingual films.
Specimens of the films were shown
with the Multivox equipment.

Address by General Medaris

Feature of the Monday eveninc
session was an address by Ma|.
General John B. Medaris, Com-
manding General of the U.S.
Army Ordnance Missile Com-
mand. Huntsville. Alabama. Films
produced by Columbia Pictures.
American Film Productions. Walt
Disney, 20th Century-Fox. Reid
H. Ray Prods., Warner Bros., the
U.S. Naval Photo Center. Univer-
sity of Miami Marine Laboratory.
United World Films, Alfonso
Sanchez Tello and Roberto Figu-
eroa Mateos, American Cinema
Editors. Inc., and Terrytoons
were screened before the various
morning and afternoon sessions.
A post-convention tour of the Air
Force Missile Test Center, Patrick
Air Force was arranged for
SMPTE members by Maj. General
Donald N. Yates, commander of
the Center, including a tour of the
technical laboratory facilities for
processing documentary and engi-
neering sequential films.

Resumes of some of the speeches
and papers given at the convention
follow.

Films and Television in
International Coninuinlcilioii

by Mitchell Wolfson*

i^ The world, declared Wolfson,
has reached a stage where only
radio and television signals are

•President, Wometco Theatres, Inc., Miami
r la, '

capable of faster inter-continental
travel than the world's weapons of
destruction. We and our allies,
and our enemies, have increased
our capability of destroying each
other much faster than we have
developed our capability to com-
municate with one another.

"It is fantastic to contemplate."
he said, "the catastrophe that
could result in the trigger-happy
world of today from just one sim-
ple blunder. Can you imagine,
then, the enormous value of hav-
ing instruments by which the head
of one state would be in imme-
diate tele-communication with the
head of another? To paraphrase
an old proverb, here one picture
might be worth 1,000 ICBM's—
and 100,000,000 lives,"

Wolfson stressed the desirability
of quick action on the development
of automatic language translators.
^ "The word 'ultimate'," he said,
'"is one that has to be used with
caution, but it would certainly
come close in describing an effi-
cient, dependable electronic lan-
guage translator. The only place
you could go from there would be
a machine that gave a warm hand-
clasp of friendship, and I'm afraid
there would be something just too
much to hope about that."

Of the film gross of $590,000,-
000 recently established by the
eight major U.S. producers, Wolf-
son noted, $310,000,000, or over
50 per cent of U.S. major studios'
income came from the foreisn
market.

"This," he said, "is a little rec-
ognized but extremely important
tribute to American democracy
that is performed every day in the
foreign countries reached by our
films."

In making possible expanded
communications services that
would reach greater numbers of

PROFESSIONAL

TITLE Typographers

and

Hot-press Craftsmen

SINCE 1938

»' rile /or FREE ty/,e dart

the world's peoples, he concludii
electronic technicians not oi
stimulated international commei;
but helped bring about an und(
standing of U.S. principles tl
would help prevent combat

Smiultaneous Exhibit Tbeati
Reproduction in 4 Langnaj^e
by Loris M. Gardner*
1^ Forty-four films on peace! |
uses of atomic energy were pr
pared and exhibited at Gene'
between September 1 and ji
Gardner reported, using a novl
four-language sound track.

The productions were of tw;
types — 20- to 55-minute "prt
gram" type films for exhibitio
before the United Nations an
shorter 10- to 20-minute films poi
traying details and processes c
scientific interest. t

These were shown as part of thi
U.S. exhibit in four unique thea'
ters, using rear projection screen!
and selective four-language sound
More than 15.000 people viewei:
the shorter films, which averaeet
12 minutes in length. The exhibi
and the comprehensive collectior :
of films helped bring about estab- ,|
lishment of film libraries of scienJ
tific films in Europe, and plans foi i\
others in Asia and South Amer-
ica, m

♦Senior Scientific Executive, Edgerton Ger-
meshausen & Grier, Inc., Las Vegas, Nev
Leader, Technical Films Branch OfHce. Sec
ond Atoms for Peace Conference. Geneva
Switzerland, 1958.

Multi-Lingual A-V System

" "A Multi-Lingual Audio- Visual
System." An audio-visual system
has been designed with a 16mm.
rear-projection system, electrically
interlocked with a 16mm. mag-
netic film reproducer which car-
ries a four-language soundtrack.
A selector switch and headphones
at each seat in the auditorium per-
mit each auditor to select the de-
sired language. — Howard M. Tre-
nuiine ami Glenn R. O shorn.
Lookout Mt. Air Force Station,
Hollywood, Calif.; and James W.
Green, Magnasync Mfg. Co., Ltd..
Hollywood. (Cont'd on Page 18}

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BUSINESS SCREEN MAGAZINE

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DARTNELL PRESENTS

BORDEN

and
BUSSE

In Four Outstanding Motion
Pictures to Help Salesmen
Get Back to Fundamentals

OPENING THE SALE

"If there is any weakness worse
than the inability to close a sole,
it's the inability to begin." Here
ore five tested techniques any
salesman can use to ease his
way to the order,

PRESENTING YOUR SALES
CASE, CONVINCINGLY

The salesman's ability to sell
with conviction largely deter-
mines his ratio of orders to calls.
This fllrn demonstrates the skills
which sales chompions use to
convince skeptics.

OVERCOMING OBJECTIONS

A prize-winning film which shows
salesmen how to change objec-
tion stumbling blocks into soles
stepplngstones. Six bosic tech-
niques ore demonstrated.

CLOSING THE SALE

Too often, when the time comes
to close a sale — something goes
wrong. This film demonstrates
five fundamentals of closing to
help any salesman reduce his
percentage of "almost closed"
sales.

These films have worked for
thousands of companies In oil
lines of business. Any one of
fhem con be the fiigh light of
your next soles meeting or dealer
meeting.

For details on preview arrange-
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price, ask for the Directory of-
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and no one will call.

-^^t\ a 16-Page Illustrated

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■HEADQUARTERS FOR SALES TRAINING FILMS"

Highlights of the 85th SMPTE Meetings:

Audio- Visual Communications
in Missile Training

byCol. H. S.Newhall-

Col. Newhall pointed out that
the U.S. Army Ordnance Guided
Missile School has pioneered a
series of experiments that may cut
more than 25 per cent from missile
training time through the use of
film projection, closed circuit tele-
vision, and other aids.

Among the training devices
demonstrated by Col. Newhall dur-
ing his talk were excerpts from
closed circuit television courses
transmitted live from the Redstone
Arsenal to such centers as Fort
Knox. Kentucky and the Pentagon;
video tape used in classes con-
ducted around the clock at the
school; new slides that can be
made within five minutes, "black
light," video typers. tele-prompter
reading units, and rear-screen pro-
jectors: and various "telemation"
techniques such as lowering of
lights, opening of curtains over
movie screens, and starting and
stopping of films, slides, and tape
recordings by electronic devices.

Benefits included, in addition to
a 26.6 per cent saving in training
time, a 2 per cent increase in re-
tention of subject matter by stu-
dents, and a 7 per cent improve-
ment in test grades, complete
coverage of subject matter, and
increased flexibility of class sched-
uling on a 24-hour-per-day basis.

"These results lead us to be-
lieve," he said, "that we have de-
veloped a technique that fully
exploits Lhc latest advances in the
art of audio-visual communication
and can be applied to other types
of training problems with equally
effective results." y-

•Coninmndant. U.S. Army Ordnance Advance
Guidi'd Missile School. Redstone Arsenal. Ala.

Missile Range Cine Lab

"Atlantic Missile Range Cine
Processing Laboratory." Commer-
cial quality cine processing at the
world's largest missile testing cen-
ter was described. Films processed
include Anscochrome 16 mm., 35
mm. and 70 mm.; Eastman Color
Negative; and commonly used
black-and-white films. — Wallace
F. Bischaj. Panic k Air Force Base
Fla.

Observation of Expl()si\e

Pliciioniena hv SuI)mitrose(()n(l

Color Phoios>rapliy

by Morton SultanolT*

it Sultanolf described a technique
that he developed for obtaining
full-color motion pictures at rates

exceeding one million per second.

The technique utilizes reflected
light from auxiliary explosive flash
lamps whose intensity is so great
that a time of only one-tenth of
one millionth of a second is re-
quired to get adequate exposure
with Super Anscochrome Film. It
is used to study military explosives.

\ high-speed camera, with an
air-driven motor that rotates at
3.000 revolutions per second, is
used with the flash lamps. Studies
of explosive events moving at
speeds exceeding 20.000 miles per
hour have been made. B"

•Ballistic Research Labs.. Aberdeen Proving
Ground. Maryland.

The Mixed Blessings of
the Video-Tape Recorder

by Sidney V. Stadig*

"-'■ The video-tape recorder ac-
quired by Station KYW-TV in
April, 1958, said Stadig, brought
with it a whole set of problems
and opportunities, not only in pro-
duction and engineering, but also
in the sales department.

Disadvantages include mainte-
nance, length of rehearsal and tape
time, cost accounting, pricing,
bookkeeping necessary to keep
track of commercial takes, and the
problem of small reels.

Advantages include greater pro-
ductivity and efficient use of studio
crews, two-camera commercials
and programs during time periods
that would not otherwise be avail-
able because of lack of space,
equipment, or personnel, and bet-
ter client-agency relations. l{U"

*Chief EnKineer. WestinKhoiise Broadcasting
Co.. in charge of television facilities and
operating personnel in Philadelphia and
Cleveland.

Horizons for Television Tape

by Ross H. Snyder''

i^ Prospects for tape syndication
as a supplement to and perhaps
as an eventual replacement for
photographic film in production
and television releases were dis-
cussed by Snyder. Present technical
capabilities and limitations were
summarized and future possibilities
suggested, along with non-lele\i-
sion applications within the capa-
bilities of the television tape
recorder. B'

•Professional Products Division. Ampe-\ Cor-
I»oration. Itedwood City. Calif.

Sludio & Lai) Papers

:^ Sessions on sound recording tech-
niques and lab practices brought a
number of useful papers on these

(CONTINUED ON PAGE 5 8)

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BUSINESS SCREEN MAGAZINE

How Condor Films

gets "studio quality"

on tough location assignments

Ansco

Type 2Jf2

". . . We here at Condor use the Ansco
family of films in all our color productions.
Naturally the workhorse is the unmatched
Ansco 242. For faithful color reproduction of
delicate pastel colors in a film for a paint
manufacturer, accurate flesh and blood tones
for medical work, the dramatic color for stu-
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Ansco, Binghamton, N. Y., A Division of

General Aniline & Film Corporation.

NUMBER 3

VOLUME 20

1 9 .5 9

On! oj the Soul It. a Prize Business Film as

''Dial the Miles" Spans the Bell System

<>^

Sec

•r' Cfl'

■.^US Oh

Ss^-8.5 OK

(b3<

IMPORTANT New Develop-
ments in the basic business of
supplying telephone service to nine
Southern states become almost au-
tomatically subjects considered for
motion pictures. Dial the Miles is
such a film. The Southern Bell
7elephone Company had this pic-
ture produced to bring the general
public the story of a new service —
direct distance dialing from cus-
tomers" telephones.

The ingredients were complex:
before direct distance dialing can
go into service, a telephone ex-
change has first to use the two-five
nmiibering system. Two letters
and live digits are needed to tie
into the nationwide dialing setup.

Then special automatic account-
ing machinery is needed to make
out the bills and to charge them to
the calling number.

Special Production Problems

The producer selected for Dial
the Miles, Frank Willard Produc-
tions of Atlanta, was also faced
with a number of exceptions to the
requirements. For instance, cer-
tain present telephone exchanges
cannot be made completely auto-
matic; the design of their dial
mechanisms makes it necessary for
an operator to briefly come on the
line to record the customer's num-
ber in the billing machines.

Meeting both requirements and
exceptions, Willard fashioned a
script for a single film that would
cover every possibility. The re-
sult: /)/((/ the Miles, a 15-minute
color motion picture that was ac-
corded top honors in the sales pro-
motion for business category at the
recent American Film Festival in
New York City.

Changes for Second Version

To make a single film do the
work of two, the script was written
so that by a simple cutting job,
three sections of the film which
dealt with iiivinti the customer's

Below: this cat's cradle helps
plain natitiihd Jialini^ areas.

^ m m.}

number to the operator can be
cleanly removed for showing in
towns using completely automatic
equipment. Those exchanges which
use an operator have a version
which "cuts" only one section
dealing with long distance wrong
numbers.

Atlanta TV star Don Elliot
Heald portrays a telephone engi-
neer who explains (in a light man-
ner) the workings of the new direct
dialing process. In order to avoid
a dry. technical lecture approach,
Heald is first seen with his fingers
entwined in a cat's cradle, a de-
vice bringing to mind the web of
wires connecting the nation's tele-
phones.

Make Technical Facts Clear

To make a technical subject
clearly understandable to its lay
audience. Willard made good use
of cutaway sequences on the studio
set to show both eqiupment and
wiring setups. A dimensional grid
map and wall poster help explain
the large dialing areas into which
the nation is divided. Inside such
dialing areas no two phones have
the same exchange and number.

Useful films from various sec-
tions of the Bell System often are
selected for nationwide adoption.
That's what happened to Dial the
Miles, which was subsequently
adopted by AT&T for nationwide
use. Both the producer and South-
ern Bell had anticipated this possi-
bility so both dialog and narration
are suitable for both types of audi-
ences.

Effective for National Use

The only changes required to
make a national version were the
replacement of two words in the
dialog track and two in the narra-
tion track, changing "south" to
"nation" and substituting the words
"of our towns" lor "southern
towns." The dialog changes are
undetectable on the screen.

Early reports indicate that the
verdict of the Festival jury is being
upheld by audiences in the field,
bringing credit and personal satis-
faction to writer-producer Frank
Willard who solved some weighty
technical and audience problems to
hel|i telephone customers Dial the
Miles and to help make potential
users want to try. Ijjl''

Films in Bell System:

■ft- .A feature article on how the
Bell System originates films ap-
pears on page 34 this issue. 9

PARTHENON

PICTIRES

HOLLYWOOD

CURHEIVT AWARDS

1959 Freedoms Foundation medal
for our Mobil Oil film, FIRE AND
THE WHEEL.

* * *

Two 1959 Chris Awards— FIRE
AND THE WHEEL and Infl.
Harvester'.s COLLECTOR'S

ITEM.

* * *

1959 American Film Festival

Blue Ribbon for FIRE AND THE
WHEEL.

* * *

Hew Midwest Office

A new Midwest office for pro-
duction and client .service, headed
by Woodbury Conkling and Roger
Clark, has been opened at 185 No.
Wabash in Chicago by Parthenon
Pictures-Hollywood. Telephone
number is RAndolph 6-2919.

■* * *

HEPHIIVTS AVAILABLE

— on letterhead request

"MEMO TO A SPONSOR '

'contemplating his first film)

•NOTES ON SIMPLICITY'

"THAT'S COMMUNICATION"

( lAVAnthem — sheet music )

"STORY-BOHED"

AT IIDDhSTOHES

Book: "TV .and Screen Writing"

(chapter, "Business Film and the

Writer'")

U. of Calif. Press, 1959

$13.95

Book : "Case History of .\ Movie"

(Dore Schary, MGM, and

Charles Palmer)

Random House $3.00

PARTHENON PICTURES

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

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16mm. Single Perf. $5,00 per roll
16mm. Double Perf. 5.00 per roll
35mm 9.00 per roll

Opaque — For Magnetic Film

16mm $ 6.00 per roll

35mm 11 .00 per roll

The New

Portman
Animation Stand

Here is the all new Portman Ani-
mation Stand with newly de-
signed features. A rugged, pre-
cision and versatile animation
stand, the Portmon offers more
than 40 occessories for special
animation ond effects. Come in
and see why it's the biggest ond
best buy in animation stands
today.

Basic stand ^. A.O^

with 50" Zoom ^ ■ /fV J

Basic Compound with toble-top,
2 peg tracks, rotary movement,
counter, hand ^. 70A

crank and platen *¥ * f/^XJ

News Along the Film Production Lines

"Carbon Arc Projection"
Begins Exhibitor Showings

The National Carbon Company.
Division of Union Carbide Cor-
poration, has begun a nationwide
series of showings to motion pic-
ture exhibitors of its 15-minute
sound motion picture, Carhoii An
I'liijeclion.

Theatre owners attending the
three-day "■Show-A-Rama" staged
at Kansas City in March were the
premiere audience for the 15-min-
ute Technicolor production.

l^roduced for National Carbon
by John Sutherland Productions,
the film is said to be the first pic-
ture made to demonstrate the op-
tics of motion picture projection
and the unique role played by the
carbon arc in the broad science
of light, sight and color.

Fqual sequences of live action
and animation are used to explain
the carbon arc and its operation,
illustrating how the high intensity
light source has both the brilliance
and color balance required for mo-
tion picture projection and produc-
tion.

Other sequences showed the the-
atre owners the actual operation
of scientific equipment used [o
measure the crater brilliance of
the carbon arc and provide a
graphic explanation of how closely
the light from a high intensity car-
bon arc approximates that of nat-
ural sunlight.

J. W. (Bill) Cosby, arc carbon
sales manager for the company,
introduced the premiere showing.
He also presented a series of color
slides selected from NCC's series
of Projector Carbon Bulletins, y'

Wilding, Inc. Stages Exhibit
At Armed Forces Open House

A The role of the motion pictiue
in Space Age military training was
demonstrated by Wildinc, Inc. on

Armed Forces Day, May 17. as
this producer of hundreds of films
for the defense establishment
staged an exhibit of its special
camera cars, projectors, arc lamps
and other exhibits at an Open
House held at the Chicago-O'Hare
International Airport.

Feature of the Wilding exhibit
was a lO-minute motion picture,
viewed on a special push-button
projector, which is used in training
jet bomber pilots for instrument
landings. Viewers follow every
tantalizing second as the big air-
craft is brought down through the
clouds to a perfect landing in zero
visibility.

Although this film was made in
the air under actual blind-fiying
conditions. Wilding's Harold Witt
(executive producer in the com-

J VISUAL AIDS

2
2
2

MOTION
PICTURES

SLID*E
FILMS

SEYMOUR
ZWEIBEL
PRODUCTIONS
Inc.

11 EAST 44th STREET
NEW YORK 17, N.Y.

FLO RM AN & BABB, incorporated

68 West 45th Street * New Yor|c 36, N. Y. • MU 2-2928

IMPORTANT NOTICE

TO USERS OF

31/4x4 SLIDE PROJECTORS

IF YOU USE A SLIDE KING, A GOLDE,
A DELINEASCOPE OR A STRONG ARC SLIDE
PROJECTOR, YOU CAN NOW ADAPT TO IT:

THE GENARCO ELECTRIC SLIDE CHANGER
FOR 70 SLIDES

ILLUSTRATED LITERATURE FROM

GENARCO INC

97-08 SUTPHIN BLVD., JAMAICA, N.Y.

BUSINESS SCREEN MAGAZINE

PROMOTION!

Only thru the development of
ability in your employees will they
become more valuable to you.
Much depends upon your super-
visors.

How well do they delegate outhor
ity?

How well do they prepare em-
ployees for promotion?

The answers to these questions
spell out how well your supervisors
are developing people in your
organization.

Show your supervisors how to do
this job with:

"PROMOTIONS,

TRANSFERS AND TRAINING

FOR RESPONSIBILITY"

part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:

• "THE SUPERVISOR'S JOB"

• "INTERPRETING

COMPANY POLICIES"

• "SUPERVISOR AS A

REPRESENTATIVE OF
MANAGEMENT"

• "INDUCTION AND JOB

INSTRUCTION"

• "HANDLING

GRIEVANCES"

• "MAINTAINING

DISCIPLINE"

• "PROMOTING

COOPERATION"

Write for Details on
Obtaining a Preview

INC.

6108 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA

p.inv's (iinciiiMicnl Service Dcpl. I
ticsciibcs it as lOLitine as compared
to some of tlie top-secret assign-
ments involving intercontinental
missiles, space rockets and atomic
submarines.

Because of the classitied nature
of such projects, these studios have
maintained tiie same close security
procedures t\i!lo\\ed during World
_VVar II. The O'Hare Open House
which permiltcd a slight lifting of
the security curtain included an air
show, closed-circuit television
transmission of an actual F-86 jet
fighter-interceptor rocket mission
and lire-lighting demonstrations. H'

Southwest Film Industries
Hosts Phoenix Film Symposium

I scs of lilni m industry .ind
other relevant topics were dis-
cussed at an industry-wide sym-
posium sponsored by Southwest
Film Industries, Tempe, Arizona,
on May 6 at the Phoenix Public
[library auditorium.

Other subjects covered were:
techniques in high speed photog-
raphy; making slide Hlms; audio-
visual devices for selling; training
films; military audio-visual aids;
TV commercials; and the produc-
tion of motion pictures. Speakers
lepresented the Eastman Kodak
Company, Modern Talking Pic-
ture Service, the Triad Corp.. the
Harwald Co.. Mountain States
Telephone and Telegraph Co.. and
nearby Fort Huachuca. S'

General Motors issues New
1959-60 Catalog of Films

.A new 1959 catalog of General
Motors film programs, available
from its Film Libraries in Detroit,
New York and San Francisco has
been released. Exhibitors in all
midwest, eastern (except New
York City parcel post Zone 1)
and southern states should request
films from the Public Relations
Staff — Film Library. General Mo-
tors Bldg.. Detroit 2. Michigan.
In New York City Parcel Post
Zone 1 call or write PR Staff —
Film Library. GM. 1775 Broad-
way. New York 19; all western
state requests should be addressed
to PR Staff— Film Library. 405
Montgomery Street. San Francisco
4. Calif. ' »

A Note of Correction:

ir In the yth Annual Production
Review issue of Business Scri;en,
the listing of Gerald Productions,
Inc. in the New York Metropolitan
Area section contains a credit ref-
(cont"i) on following page)

Every shot

N f M R E R

V n T. T' M V.

1 9.5 0

gets special attention

Sound • Editorial • Luboralory Services

□i
□i

(Fastest gun in I lie East)

CAPITAL FILM LABORATORIES, INC. . 1905 FAIRVIEW AVENUE, N E.

WASHINGTON 2, D.C. . PHONE LAWRENCE 6 4634

(cont'd from preceding page)
erence for the film Banners Over
Valley Forge. It should be noted
that only editorial supervision ;md
facilities for editing and recording
were supplied on this single title
inasmuch as the Scouts merit full
original production credit. ^

Weiner Quits Telepix Post;
To Resume Creative Writing

A Martin Weiner, Vice President
of Telepix Corporation. Holly-
wood, has resigned to return to
creative writing for radio-tv. |>5'

Society for Visual Education
Names 2 New Board Members

,> Society for Visual Education.
Inc., Chicago filmstrip producei
distributor, announces appointmen'
of Walter E. Johnson and Casinm
V. Wejman as directors of tlu
firm. Johnson is vice-president and
Wejman is assistant treasurer and
controller of the organization, a
subsidiary of Gratlex, Inc., Roches-
ter. N. Y., and an affiliate of Gen-
eral Precision Equipment Corpora-
tion. New York City. g-

Kodak's Fast New 35min Color Negative

A NEW 3.')mm color negative
-^*- motion picture film with twice
the speed of negative color ma-
terials in current use was intro-
duced in May by the Eastman
Kodak Company.

The new Eastman Color Nega-
tive film. Type 5250, is the result
of three years" intensive research
at Kodak and has been trade-tested
by more than 400 motion picture
companies. Commercial produc-
ers, industry and the armed forces
are expected to be major users.

Twice as sensitive to light as
present Eastman negative material.
Type 5250 color negative film is
said to surpass present product in
color rendition and requires no
special processing or handling. Its
economic importance is noted in
that lower heat-illumination levels
on the set mean added comfort to
actors, enabling more scenes to be
completed at one shooting under
the cooler lights, with fewer inter-
ruptions for makeup repair.

In addition to extending the mo-
tion picture camera's color vision
through its speed, the new llim
will help solve lighting problems
encountered abroad in such under-
powered areas as the Far East,

.^frica, etc. Shooting in the NortJi-
ern latitudes will benefit from the
longer shooting day possible with
the higher speed color film.

Dramatic aspects of studio pro-
duction will be enhanced by the
sharper long-shot definition possi-
ble with Type 5250. Smaller lens
openings will help bring far-distant
objects into sharper focus. A lone
tree on the horizon, for example,
will present more detail to the
audience, just as approaching ob-
jects will be seen with greater
clarity sooner.

Edward Peck Curtis, vice-presi-
dent of Kodak, cited the film as
"a new color material which will
have economic significance to the
motion picture studio, making pos-
sible lower production costs and
artistic innovation hitherto difficult
to achieve with less advanced ma-
terials."

Manufactured in 35mm. 65mm
and 70mm widths, ■ the new film
comes in standard 100', 400',
1000' and 2000' reels. It will be
supplied on special order only un-
til expanded production makes
possible offering of Type 5250 as
a regular order product. S'

This Eastman Kodak dlai;ram follows color film from scene to screen.

PANCHROMATIC
SEPARATION

'i^?^- JA

COLOR

DUPLICATE

NEGATIVE

RTTCIMirCG Of'DITirM llTA<'lAi7JMir

^ Communications concern people . . .

for our clients come from the
growth and development of people.
The communications media
we produce-films, training courses,

booklets, recordings-are the end
product of a comprehensive

; development process by which

they are formed and sharpened

' to penetrate hearts and minds.

COMMUNICATORS
OF IDEAS

1 WEST 53RD STREET • NEW YORK 19. N.
PLAZA 7-0651

DJATI SANTOSO TOOK
IT BACK TO INDONESIA

Djati (we called him Johnny)
Santoso learned a lot about
fine film processing during the
18 months he studied with us
here at CFI. He is a bright,
capable young fellow . . .
soaked up a good deal of our
40 years of know-how fast.

Johnny was one of some
30 foreign students who have
come from all over the world
to learn film processing
from the master craftsmen here
at CFI. He got around, studied
in every department, and is
now returning to the new
Central Film Lab in Djakarta
to take charge of their
"quality control" function.
And he intends to pass on
the skills he learned by
teaching his own people.

CFI IS proud to be a pait of the Point Four program,
proud to share its techniques with the rest of the world.

Consolidated Film Industries has been serving tlie film industry
for 40 years. Always a leader, CFI has developed many new tech-
niques now in universal use . . . and some still practiced exclusively
at this progressive laboratory.

CFI offers a complete film laboratory with every professional
service necessary for superior film processing.

For processing perfection: specify CFl!

CONSOLIDATED FILM INDUSTRIES

959 SEWARD ST., HOLLYWOOD 38, CALIFORNIA
521 WEST 57th STREET, NEW YORK 19, NEW YORK

Hollywood 91441

circle 60210

2fi

BUSINESS SCREEN MAGAZINE

FiiMs Ru'rfsimativ 1 of Americ;rs way
lit" life ;irc going to overseas tilm festivals
at Hdinburgh, Seotland (August 23-Sept.
12) and to the V'cniec Film Festi\al at Venice.
Italy (July 2-12).

The Committee on Inlematiimal Non-Ihe-
atrical Kvents (C'lNHl has selected 22 sub-
jects to represent the United States at N'enicc
and 20 titles will be exhibited at Edinburgh
from CINE selections. This marks the seconil
year that the voluntary committee has servetl
lilm producers, sponsors and the natiwn in ex-
pediting and screening motion pictures for
these cultural anil educational events.

Indu.stry and Ntilional (Jroups Participate

Harold E. Wigren, associate director of the
Division of .Audio-Visual Services. National
Fducation Association, is coordinator of the
film selection project on behalf of the CINE
group. Organizations working with this na-
tional organization include the American Med-
ical Association, the Catholic Audio-Visual
Association. National Council of Churches of
Christ, the L'ni\ersity Film Producers .'Xssocia-
tion. Educational Film Library Association and
the National Education Association.

Sponsors, producers and film laboratories
are also represented. James E. Barker. Capital
Film Laboratory. Washington. D.C. is one of
the principals of the organization. Stanley
Mcintosh. Motion Picture Association of Amer-
ica, was its first spokesman and active in its
management affairs. John Flory and Thomas
Hope of the Eastman Kodak Company (ad-
visor and assistant advisor on non-theatrical
lilmsl have headed up several key committees.

Also Made .Selections for Harrogate

Deemed a most effective answer to .Amer-
ica's need for a coordinated, eflicient and eco-
nomical means of selecting the best material for
such overseas events. CINE was responsible
for the special program of U.S. films at the
recent Harrogate (England) Film Festival.

These are the only overseas events oflicially
recognized by CINE, although the group will
serve on any important overseas atTair desig-
nated in the national interest and involvin'.
film selection.

Venice Fcsti\al Entries

Short Features

Film: Appalachian Spriiii;. Producer: Metro-
politan Pittsburgh Education Television Station
— WQED.*

Social Education Subjects
Film: Beyond the Valley. Producer: John
Bransbv Productions. Sponsor: Esso Standard
Oil Co>

Film: Speakini; of Words. Producer: Henry
Strauss Productions. Inc. Sponsor: Pan Amer-
ican World Airways.*

Tourism and Folklore Films

Film: I'alley oj Lii;ht: Yosemite. Producer
and Sponsor: Ford Motor Company.*

Film: Islands Under the Wind (Tahiti). Pro-
ducer: Henry Strauss Productions. Inc. Spon-
sor: Pan-American World Airwavs.*

CINE S«ikIs :50 Films Abroad

4 '«>iiiiiiill4'4> <tii liel«'rii:i<i«»ii<il .\<»ii-'l'
ll<*|>r<'s«>iil:iliv<> itl' .\iii4'ri«-ii t'ttr luii

Cultural and Informational Films

Film: limes of ICddy Rooseveli. Producer:
Columbia Broadcasting System. Sponsor: Pru-
dcniial Insurance Co.*

Film: Skyscraper. Producers: Shirley Clarke.
Irving Jacoby. Willard Van Dyke, in associa-
tion with Donn Alan Penncbaker and Wheaton
Gallantine.*

Film: Meet Mr. Lincoln. Producer: National
Broatlcasting Company.*

Film: Hannah Means (Irace. Sponsor: Hadas-
sah.-

Science and Didactic Films

(Exhibited at the University of Padua)

Film: l:.\plorini; hy .Salellite. Producer: Delta
Film Productions, Inc.*

Film: Life of ihe Molds. Producer: AHiliated
Film Producers. Inc. Sponsor: Chas. Pfizer &
Co.

Film: Rhyllvnic Motion of Growiiii; Plants.
Producer: William M. Harlow.*

Film: Human Cell and tlie Cyti>technoloi;isl.
Producer: Churchill-Wexler Film Produc-
tions, inc. Sponsor: National Committee for
Careers in Medical Technology.

Film: Seven Bridges of Ki>enii;sheri;. Producer:
Bruce Cornwell.*

Film: Portal [decompression. Producer: Stur-
gis-Grant Productions. Sponsor: E. R. Squibb
& Sons.

Film: After Mastectomy. Producer: Church-
ill-Wexler Film Productions. Inc. Sponsor:
American Cancer Society, Oregon Division.

Film: Congenital Heart Defects. Churchill-
Wexler Film Productions. Inc. Sponsor: Amer-
ican Heart Association, Inc.

Ii4':i<i*i<'sil l^vt'iitN .^<'l4'«*lK l*i«'liir«'!«
iiliiir;<li it nil \'<>iii«*4' Film ■•'I'slivsils

I'ilm: f'ire and /'Explosion llazards From I'Uim-
inahle Anesthetics. Producer: .Mervin LaRuc;
Inc. Sponsor: Abbott Laboratories.

Film: A New Chapter. Producer: Dynamic
Films. Inc. Sponsor: Smith. Kline & French
I aboratories.

Film: Congestive Heart Failure. Producer:
Iransfilm. Inc. Sponsor: Merck Sharp &
Dohme.

Film: Dynamics of Phagocytosis. Producer:
Campus Film Productions. Inc. Sponsor: Chas.
Pfizer & Co., Inc.

Film: Routine Pelvic Examination <& Cytologic
Method. Producer: Audio Productions. Inc.
Sponsor: American Cancer Society (national).

•Films denoted by a.iterisk were also sent to the Kdinburj^h
Festival as well as beinfr svibmitted at Venice.

Edinburgh Festival Films

(Also see titles marked (*) in Venice list)

Film: Dial the Miles. Producer: Frank Wil-
lard Productions. Sponsor: Southern Bell Tele-
phone Co.

Film: flopc lliai .taik Hiiili. Producer: Robert
Lawrence Productions. Inc. Sponsor: National
.Association of Investment Companies.

Film: '//;(' Mayflower Story. Producer: Paul
Alley Productions. Sponsor: Aero Mayflower
Transit Company.

Film: Never Alone. Producer: Camera Eye
Productions. Sponsor: American Cancer So-
ciety (national ).

Film: Production of U.S. Steel Sheets. Pro-
ducer: The Jam Handy Organization. Sponsor:
United States Steel Corporation.

Film: .S7M. Producer: Wheaton Gallatinc. Spon-
sor: International Silk Association. Inc.

Film: Voice of Your Business. Producer: John
Sutherland Productions. Inc. Sponsor: Bell
System.

Film: Worthily to Serve. Producer: Artluir
Mokin. Sponsor: National Council of Protes-
tant Episcopal Church.

Announce Flaherty Prize

•;■: The Robert J. Flaherty Award for 1958,
given by the City College of N.Y.. has been
awarded ( May 22 ) to the United Nations"
film. Power Among Men.

The feature-length film (in four episodes)
deals with man's capacity to create and destro> :
with his ability to survive in the atomic age.
Thorold Dickinson, chief of the United Nations
Film Services, accepted the award on behalt
of his stafl", which produced the film. [

NUMBER :; • \" O L U M E 20 • 1 !t 5 il

BUSINESS SCREEN SPECIAL REPORT BY WALLACE A. ROSS

Britain Honors Industry's Films

llu$«in«>!«!«. Finan«M> l.«'ad<>r.s I!*arfi4'ipali' in .Spfond
Annual Ilarrogalt' Ft'siival ot° Filni.<« lor Induslry

^ REAT Britain's ambitious
^^ "specialized film" producers
and sponsors have concluded their
second annual "Festival of Films in
the Service of Industry" at Harro-
gate, England. The four-day pro-
gram of screenings, workshops
and speeches by eminent Lords
and leaders of industry and science
was culminated on April 24 by a
formal banquet attended by 300
representatives of film organiza-
tions and equipment companies.

Although competition for the 1 2
Harrogate awards was restricted to
British entries, five American films
selected by CINE (the Committee
on Non-Theatrical Events in the
U.S.) were shown at two special
programs. Speaking of Words,
produced by Henry Strauss & Com-
pany for Pan American World
Airways; The Hope That Jack
Built, produced by Robert Law-
rence Productions for the National
Association of Investment Com-
panies; Silk, produced by Wheaton
Gallantine for the International
Silk Association; The Production
of USS Steel Sheets, produced by
The Jam Handy Organization for
the U.S. Steel Corporation; and
Energetically Yours, produced by
Transfilm, Inc. for the Standard
Oil Company of New Jersey, were
the U.S. exhibits.

260 British Films Enter

Some 260 Brilish-made films
were submitted for the competition.
In the category of Public Relations
for General Audiences, the film
The Travel Game, produced by
British Transport Films lor the

British Transport Commission was
an award winner.

Public relations' award winner
for "Specialist Audiences" was The
Glass Makers, produced by Cecil
Musk Productions in association
with the Film Producers Guild for
Pilkington Bros.

A Ford Motor Company film.
Bandwagon, produced by World
Wide Pictures won a first award
in Sales Promotion films for gen-
eral audiences.

Sales Promotion Film Cited

Among Sales Promotion films
for special audiences, the film Jet
Provost, produced by Larkins
Studio in association with the FUm
Producers Guild for Hunting Air-
craft, Ltd. was the award winner.

Education and training within
industry was represented with an
award winner made by Merton
Park Productions (and the FPG)
for British Petroleum, Ltd. Title
was Catalytic Reforming, Part 1 —
The Reforming Reaction.

In the same category for training
outside industry, first honors went
to Conquest of the Atom, made by
the Realist Film Unit for Messrs.
Mullard and E.F.V.A.

Health and Safety winner was
Safety on the Surface, produced by
the National Coal Board Technical
Film Unit for the National Coal
Board.

Award to Productivity Film

Productivity and Efficiency was
an important film category. First
honors in this group went to Vari-
ety Reduction, a film produced by

Below: Edgar Anstey (left) executive producer of the British
l-rcmsport Commtssion's fUm departmem. receives awaul from

onJeniu^l fT n"T' "'■''''"" "f '^'■''""'' Association
and Mrs. Wallace Ross to Harrogate's .second amuud festival

Above: Viscoum Monckton. Midland Bank c/iairtnan, delivered
the principal address. Seated at his left is Lord Godber, chairman
of the Shell Companies: a! far right. Lord Mayor of Harrogate.

Anvil Films for the British Produc-
tivity Council.

In the area of Human Relations
and Welfare, the film Care of St.
Christophers, made by British
Transport Films for the British
Transport Commission was the
winner.

Special Export Film Award

A special Export Award was
given for Design for Work, made
by Associated British-Pathe for
British Motor Corporation while
two science films were also honored
for special contributions.

Schlieren, made by the Shell
Film Unit of the Shel'l Petroleum
Company, was adjudged the film
"presenting the best exposition of
scientific principles underlying an
industrial process."

For the film providing "best
presentation of science to the pub-
lic," Between the Tides, made by
British Transport Films for the
British Transport Association, won
a third award for this winning com-
bination of producer and sponsor.

Evidence of national recognition

of films" useful role in British in-
dustry and science was given by
program felicitations extended the
event by the Festival's Patron.
Prince Phillip, the Duke of Edin-
burgh and by England's Prime
Minister, Harold Macmillan.

Present at this famous old re-
sort spa, just 180 miles north of
London, were such notables as
Lord Godber. Chairman of the
Shell Group of Companies (who
was also President of the event ) ;
Viscount Chandos, chairman of
the Associated Electrical Indus-
tries, who delivered the Festival's
opening address and Viscount
Monckton. Chairman of the Mid-
land Bank, Ltd., who dehvered the
principal banquet address and
presented the film awards on April
24.

Mid-East Sensitive Audience

Viscount Monckton. recentiv re-
turned from a tour of the Middle
East, described its peoples as
"primarily sensitive to visual im-
pact ..." and noted that film "can

(CONCLUDED ON PAGE 50)

BUSINESS SCREEN MAG A 7.1 NV.

This 4 page advertisement was
first published more than
2 years ago. Except for the
addition of new Arriflex
customers (listed on the back
page) we are repeating it
without change.

The many hundreds of new
purchases of the Arriflex 16
by industry, government,
military services, and
educational institutions are
proof of the convincing
superiority of this outstanding
camera as factually stated in
this insert. And the partial
list of satisfied users is our
most convincing
recommendation . . .
therefore "Stet for '59".

why the

is the most desirable
professional
16inni camera

'Proofreaders' notation indicating "no change" or "repeal".

■

9^ Jp

iiivjuc^. iiic null ullllJ;^ tiic cuuwa-

tional toys to life by having them
take themselves apart and put
themselves together again. Instead

i(/\.s iiiui Jfiuii IS ueiiig ois-
tributed to television stations for
free showings by Hartley Distrib-
utors, Inc. W'

icii me signiiicance oi me program
to everyone concerned — its own
staff in the field, dairy operators
and route men. What's more, the

itnluslry picture . . .

Industry

4'oiiNiiiii|»lioii"

nted the story to re-
mic enthusiasm right
d, of course, a motion
hosen to do the job.
-in 18 minutes — tells
isumption story with
;ness than 90 minutes
resentation, the com-
. Tightly packaged,
;sented. the film ex-
k consumption prob-
iries can do about it.
ico is doing about it.

ipt to Dairymen

y King, American
:r of Sales Promotion
ig, devised a new and

1 heighten interest in
Im even before pro-
I. Out to all dairy-
he country went a

2 page illustrated
ipt" — an exact copy
:ript as finally pro-
.erved as a very good

a film was coming,
anco salesmen to ar-
vings in the industry
)le at all when the
me. Everyone, hav-
cript. wanted to see
looked like.

I' National Ads

Program has been in
last winter. Results

i expectations, ac-
King. Pre-informed

een highly coopera-

;o's consumer cam-
paign wnicn started in April with
a two-page spread in Life and will
be followed by insertions in many
other national magazines. SI'

NUMBER

\' 0 L U ME 2 0

1 9 5 9

BUSINESS SCREEN

Hundreds of satisfied Arriflex customers throughout the nation are our best recommendation. Many
companies are members of our "more than 6 Arriflexes" Club. Here is only a partial list of Arriflex users.

Britain H

BuMinoM!>»« Final
Annual llarrojU

1^ REA T Britain's
^^ ''specialized film"
and sponsors have cone
second annual ''Festival
the Service of Industry
gate. England. The foi
gram of screenings,
and speeches by emii
and leaders of industry
was culminated on Ap
forma! banquet attend
representatives of film
tions and cjuipnienl co
Although competitior
Harrogate awards was r
British entries, five Ami
selected by CINE (the
on Non-Theatrical Evt
U.S.) were shown at 1
programs. Speaking
produced by Henry Stra
pany for Pan Anieri(
Airways; The Hope
Built, produced by Re
rencc Productions for tl
Association of Investn
panics; Silk, produced b
Gallantine for the In
Silk Association; The
of USS Steel Sheets, pi
The Jam Handy Organ
the U.S. Steel Corpor
Energetically Yours, pr
Translilm, Inc. for the
Oil Company of New J(
the U.S. exhibits.

260 British Films

Some 260 British-n
were submitted for the c(
In the category of Public
for General Audiences
The Travel Game, pn
British Transport Film

Below: Edgar Anst<
Transport Commiss.
Lord Monckton. Ri
from left) and Fram
of Specialized Film
and Mrs. Wallace h

ACF Industries, Inc.

Aerophysics Dev. Corp.

African Leprosy Society

Agricultural Extension Service

Ames Aero Laboratory

American Foundn. for the Study of Man

Argonne Notional Laboratory

Mark Armistead

Aro, Inc.

Astronaut^ Inc.

Atomics International

Baptist Foreign Mission Board

Barber-Greene Company

Boeing Airplane Company

Business Films

Bendix Aviotion-Eclipse Pioneer Div.

California State Polytechnic College

Col-Nat Productions, Inc.

Calvin Company

Dr. Ramon Castroviejo

Cavalcade Productions, Inc.

Chase Manhattan Bonk

Chrysler Corporation

CAA (Photographic Sec.}

Cinefonics, Inc.

Coleman Productions

Colonial Williamsburg, Inc.

Commonwealth of Pennsylvania

Continental Productions Inc.

Cook Electricol Research

Craven Film Corp.

Diamond Ordnance Freeze Lob.

Walt Disney Productions

Dook Aircraft

Doane Productions

Dov/ Corning Corporation

DumonI Television Network

E. I. DuPont de Nemours

EB Films Inc.

Educator Films

Encyclopedia Britonnico Films

F-M Film Editing Service

Farrell and Goge Films Inc.

Florido Cypress Gardens

Florida State University

Henry Ford Hospital

Gollu Productions

General Electric Co-AGT Div.

General Electric Co-FP Div.

Grummon Aircraft Engr. Corporotion

Hamilton Wright Organization

Harvard Productions Inc.

Hospital for Special Surgery

Hughes Tool Co.

International Business Mochines

International Harvester Company

Jomieson Machine Co.

Kansas University Medical Center

Kelly-Zahrndt-Kelly Inc.

Kent Films

Kimber'ly Clark Corporation

KPLC-TV-Loke Charles, La.

Kraft Foods Co.

Lear, Inc.

Lockheed Aircraft Corp-Calif. Div.

Lockheed Missile Systems

L.ythe Engr. and Mfg. Co.

Manufacturing Experiments Div.

Morothon TV Newsreel

Glenn M. Martin Co.

Marquette Univ. School of Medicine

McCullough Motors

Merit Prod, of California

Methodist Hospital

Michigan State University

Midwest Film Studios

Mode Art Pictures Inc.

Moody Instiute of Science

Motion Picture Production

MPO Productions

Museum of Science

Notional Bureau of Standards

National Inst, of Health

(Photographic Sec.)
Nationwide Insurance
Natural History Museum, N.Y.C.
Nature Close-Ups
New Holland Machinery Company
New York University

Newington Home for Crippled Children
North American Aviation
No. Co. Wildlife Resource Comm
Ogiivy, Benson and Mather
Pan American Airways
Pilot Productions Inc.
Plott Productions
Producers' Film Studios

RAD, Avco Manufacturing Corp
RCA International '

Remington Rand '

Reorgonized Church of Jesus C ijt
R. J. Reynolds Tobacco Co.
Rolob Photo Science lab.
Rocketdyne, Inc. ,

Santo Fe Railroad
St. Luke's-Texas C and M Hospi
Peter J. Schweitzer Inc.
Charles Sciurbo
Screencraft Enterprises
Shell Development Corp.
Signal Films
Sleeping Giant Films
Southeastern Films
Southwest Film Industries
Wayne Steffner Productions
System Development Corporatii.
Telecine Film Studios Inc.
Time, Inc. ,

Trans World Airlines
Trinity Films Inc.
Union Pacific Railroad Company
University of California
University of Chicago
University of Indiana
University of Miami
University of Michigan
University of Minnesota
University of Texas
University of Wisconsin
U.S. Army-Redstone Arsenal-Alcil
U.S. Department of Agriculture
U.S. Borax and Chemical Corp.
U.S. Public Health-lawson Hosfs
U.S. Senate Recording Studio
U.S. Steel Corporation
Venord Organization
Medical College of Virginia
Virginia Dept. of Education
Virginia Polytechnic Institute
Vision, Inc.

Weston Woods Studios
Western Electric Company
WGBH-TV, Boston, Mass.
WHDH, Inc. -Boston, Moss,
Wisconsin Conservation Dept.

SOLE U. S. DISTRIBUTOR

FKOTO OOFtFOrtATIOKT

257 fOURIH AVENUt, NEW YORK 10, NY. • 7303 MELROSE AVENUE, LOS ANGELES 46. CALIF.

BUSINESS SCREEN M4r:A7TVTr

CASE HISTORIES OF CURRENT SPONSORED 1 ILM I'KOt.RAMS

Geigy Chemical on the Screen

Two l»i«'liir«')* ll4'|»orl llw l»r«»fSri'j<>i. >«'\v l<'a<-ilili«'N

SiHiNSOR: Geigy Chemical Corp.
Tint: I'ailis of Pro^n-ss. 30 min.
color, produced hy Willard Pic-
tures. Inc.
iV Geigy, while overshadowed in
size by its big competitor in Wil-
mington, is a major and impi)rtant
chemical company (2nd largest),
not only throughout the world, but
in the L'nited States as well. To
help orient Geigy people and
customers on the extent of the
company's consistent progress, this
film is now being shown world-
wide, in a dozen or so languages.

Its theme is that Geigy, though
noted for its leadership in dyes,
has developed in many other chem-
ical paths — pharmaceuticals, agri-
cultural products and industrial
chemicals — notably. From its
birthplace in Basel, Switzerland,
the company has spread to all cor-
ners of the globe. The United
States company was organized in
1903 and now has extensive plants
and research laboratories here.

Paths of Progress is a major pro-
duction— with early scenes in the
company's history illustrated by
Bill and Cora Baird's puppets. La-
ter sequences were shot at Geigy
plants across the country, and the
new U.S. headquarters in Ardsley,
N.Y.

Some notable Geigy develop-
ments are shown: D.D.T., first
produced by Geigy chemist. Dr.
Paul MuUer, Mitin, which perma-
nently moth-proofs woolens; as
well as dozens of other new-
products. 9

Sponsor; Geigy Chemical Corp.

Title; The House That Geigy
liiiili. !.'> min, color, produced
by Willard Pictures, Inc.

_J^ere is evidence that a photo-
graphic report on a construction
jirojecl can be made inexpensively,
tell a worthvshile story, and while
not visually exciting by nature, it
need not be dull at all.

In 1954, Geigy, bursting at the
seams in Manhattan ollices, de-
cided to fmd room to operate more
comfortably and elticiently. A park
site was found in Ardsley, in
nearbv Westchester County, N.Y.,
and construction took place over
the following two years.

Every few weeks, a camera crew
from Willard Pictures recorded the
building progress from breaking
ground to the final completion of
the building.

A prime purpose of the film was
to show other Geigy companies in
Switzerland and elsewhere what
the American company was doing.
It became a means of tying to-
gether the progress of the new
U.S. headquarters with the vast
world-wide chemical complex. As
indicative of the "family" nature
of the film, one sequence shows
the annual outing of the company
as bus-loads of employees wan-
dered about happily staking out
claims for future office space in
the unfinished building.

The House That Geigy Built
has been a most successful "home
movie" for Geigy employees every-
where. ' 9

New Film Promotes Educational Toys

Sponsor; Monsanto Chemical
Company

Title: Toys Thai Teach, 6 min,
color, produced by Hartley Pro-
ductions, Inc.

'-.• This new film designed prin-
cipally for television distribution
has also proved to be a traffic
stopper for Child Guidance Toys
at the recent annual Toy Fair in
New York.

By employing stop motion tech-
niques, the film brings the educa-
tional toys to life by having them
take themselves apart and put
themselves together again. Instead

of the usual "emcee" approach
normally associated with the pres-
entation of inanimate objects, the
commentary is portrayed by three
toy dogs against a background of
amusing sound effects.

Robert Genin. President of Ar-
cher Plastics, manufacturers of
Child Guidance Toys, said, "Peo-
ple watched this film all the way
through and were really interested.
This saved our salesmen much
time, not having to demonstrate
the toys over and over again."

Toys That Teach is being dis-
tributed to television stations for
free showings by Hartley Distrib-
utors, Inc. 6!'

Tliese scenes hii;lilii;ht American Can's new dairy industry picture . .

Canco Helps the Milk Industry

''llviiaiiiii- l*r«>;ir:iiii to liK-iM'aN*' .>lilk r»iisiiiii|»li<Mr'

Sponsor: American Can Com-
pany.

Title; A Dynamic Proi>rain to In-
crease Milk Cotisuinption. 18
min, color, produced by Car-
avel Films, Inc.

'"Phe American Can Company is
a leading supplier in the highly
competitive market for milk con-
tainers. Working with dairies to
increase consumption of milk is a
natural and profitable method of
sales promotion for the company
and Canco is now engaged in a
sizable nationwide campaign to
tell consumers they don't drink
enough milk.

The campaign is based on solid
fact. Dozens of outstanding re-
search organizations in the medi-
cal, health and nutrition fields have
revealed that regardless of family
income millions of American fam-
ilies are not getting enough calcium
in their diet. The solution for
many is to drink more milk — the
most practical source of calcium.
One factor which led Canco to
embark on the campaign, which
features attractive premiums for
returned container caps, is that
although almost everyone agrees
that milk is good for you. milk
consumption has not appreciably
risen in recent years.

Aim for Speed and Depth

For greatest effectiveness Canco
had to reach out fast and surely to
tell the signilicance of the program
to everyone concerned — its own
statT in the field, dairy operators
;md route men. What's more, the

company wanted the story to re-
tain its dynamic enthusiasm right
on down — and. of course, a motion
picture was chosen to do the job.

The film — in 18 minutes — tells
the milk consumption story with
more effectiveness than 90 minutes
of personal presentation, the com-
pany believes. Tightly packaged,
forcefully presented, the film ex-
plains the milk consumption prob-
lem, what dairies can do about it,
and what Canco is doing about it.

Send.s Script to Dairymen

J. Whitney King, American
Can's Manager of Sales Promotion
and Advertising, devised a new and
potent way to heighten interest in
the coming film even before pro-
duction began. Out to all dairy-
men across the country went a
handsome 22 page illustrated
"Shooting Script" — an exact copy
of the film script as finally pro-
duced. This served as a very good
reminder that a film was coming,
and allowed Canco salesmen to ar-
range for showings in the industry
with no trouble at all when the
release date came. Everyone, hav-
ing read the script, wanted to see
what the film looked like.

Backed by National Ads

A Dynamic Proi^ratn has been in
use since early last winter. Results
have exceeded expectations, ac-
cording to Mr. King. Pre-infornied
dairies have been highly coopera-
tive with Canco's consumer cam-
paign which started in April with
a two-page spread in Life and will
be followed by insertions in man\
other national magazines. 'i'

NUMBER 3 • VOLUME 20 • 1 'J .5 9

How Films Serve Bell System

Co-ordination, Planning and Supervision are
Basic Functions in AT&T's Film Section: Part I

ONE or Thi; Film Projects planned for
release in 1959 by the American Tele-
phone & Telegraph Company for use
by its associated telephone companies is a mo-
tion picture on dustless sweeping.

You might ask yourself — "Why would a
telephone company make a motion picture
about Hoor sweeping — what's the connection?"
There is an answer and it's a good one. Bell
System companies employ a house service
force of 13.557 people to do such jobs as
sweeping, cleaning and waxing floors. Every
day, more than 120 million square feet of
floors are cleaned, at an annual cost of $82
million.

A (Joal Worthy of the Medium

If an improved sweeping method can bring
about an estimated 10",, improvement in pro-
ductivity of the cleaning force, the savings

to the Bell System should come to something
like $8 million per year.

How best to teach the new method? A
motion picture, of course, to be shown to all
house service personnel in the system and
budgeted for a modest $20,000. What could
make more sense?

The Bell System has a long history of suc-
cessful application of similar films, not only
for employee training but to literally help solve
many public relations, sales, safety, education,
advertising and manufacturing problems.

Over 600 Films in S.vslem Catalog:

Today, there are over 600 films, including
over 300 titles acquired from outside sources,
currently available for use in the Bell System
and listed in a three-volume catalog. These
pictures cover subjects as widely varied as
f'cn(>-Mui;netic Dontains (a technical soimd
slidehlm for college use ) and Sounds Fciiuiliai
(a theatrical short about how the telephone
works, starring Charlie McCarthy).

Who decides what films should be made
for an organization as large and widespread as
the Bell System — and how is the selection
luade?

Primarily, it's a result of constant communi-
cation between A.T.&T. and its associatctl
companies — the people who make the films
((//(/ those who will eventually use them — or
might use them. Suggestions for new films
come from all of these sources and all of the
Bell companies have a chance to express their
opinions on which films should be produced.

Film Section Co-ordinates Program

Over-all coordination of the film program
falls to A.T.&T. "s film section in New York.
Under Assistant Vice President K. P. Wood,
head of the Film and Employee Relations Divi-
sion of A.T.&T., Willis H. Pratt. .Ir. is Mana-
ger of the Film Section. Reporting to Mr.
Pratt are Roy Vanderford. in charge of film
production and distribution and Bill Stern,
whose job is establishing requirements for liliu
projects, scheduling them for production
through the script stage, and liaison with the

I'hf Ultimate (Joal:

TELE-FILM
EXPRESS

1 eft: ill Ohio Bell, useful
new Svsleni films travel by
I cic-llliii I'.xpress. seryini>
iiiiilu'iu c\ lhidiii;liiiin suile.
riieie is coiisuuii ilenuiiui
for business, employee irain-
ini;. service and Siience films.

Above: Bill Stern (left) supervisor of prof-
eel planning, di.scu.^ses u Plant and Engi-
neering problem will} Tom Fischer (right).

various departments of .A.T.&T. and the asso-
ciated companies.

Each year A.T.&T. sends out a list of sug-
gested films and their objectives to the asso-
ciated companies, asking for their preferences
in order of importance. This list, which has
been building up over the year, includes sug-
gestions from the companies as well as from
the various departments at A.T.&T.

Companies Vote on Proposed Pictures

Each film scheduled for production carries
the approval of the companies, who actually
vote on each film project proposed. The indi-
vidual companies each pay their proportionate
share of production costs and the film becomes
their property to use as they see fit. In this
way, they get the film for only a small part of
the full production cost. This system is possi-
ble because the companies have almost iden-
tical operating practices, and a film on a par-
ticular problem will apply throughout the Bell
System.

It is not mandatory for Bell System com-
panies to participate in the production costs of
each film, but practically all of them do. In
fact, the range of enthusiasm for what films
can do is indicated by the fact that American
Telephone has scheduled at least 15 film proj-
ects for 1959.

Project and Planning Supervisor Bill Stern's
stalT is organized to maintain liaison with all
of the operating departments at A.T.&T. Lee
Born handles the Commercial and Accounting
departments; Tom Fischer is assigned to the
Plant and Engineering departments; and Roger
Walker handles Traftic and Personnel projects.

These men have established the very best
relations with the operating departments they
work with, and in practice they have really
become start audio-visual advisors to those de-
partments. Their job is not just to wait until a
film need develops, and then see it through,
but to make themselves aware of the problems
these departments face and suggest ways of
helping to solve thciu with tilnis anil other re-
lated material.

In addition, all of the men work on films
for public distribution. Ideas for these films.
too. come out of conuiumication with the com-
panies and familiarity with the Bell System's
public relations and advertising objectives.

For example, one of the current objectives is
to seek more public recognition of the role that

BUSINESS SCREEN MAGAZINE

iVisual aid helps nunuior Don Lllioii Heahl
\exphm dialing; areas In ■■Dial the Miles" pro-
\duced by Frank Willard Prodnrllons.

the Bell System plays in science and defense.
Although the Bell Laboratories is one of the
nations outstanding industrial research insti-
tutions and the System is a leading supplier ot
the tools and techniques for national defense.
j opinion measurements indicate the public is
not too well aware of it. Thus, new lilm proj-
ects will increasingly emphasize the company's
I role in these areas.

Films to Promote Telephone I'sage
Up until five years ago. the Bell System was
hard put to meet the demand for new tele-
phones. There were no sales films. Now the
situation has changed. The company has geared
itself to an increasing sales activity. In its
advertising and through its sales force it is
promoting many new services and emphasizing
the advantages of the well-telephoned home.

In keeping with this new outlook, the Sys-
tem is using more and more films in the sales
field. Some are aimed at customers, for dis-
tribution in theaters and club groups. Once
Upon a Honeymoon, promoting extension and
color phones, has been seen by tweUe and a
half million people in theaters and over TV.
Another, Plan jor Pleasant Liviny:. was just pro-
duced in cooperation with Good Housekeeping
magazine. It features a tour through the Good
Housekeeping model home. Among other
things, the viewer sees the many ways in
which the telephone makes for more pleasant
living.

Training of sales forces is another active
area in which films are playing an important
role. Four separate projects are under way this

year. One is an c-xtensive course of 13 days
for sales supervisors and 10 days for salesmen.
The complete package includes three new mo-
tion pictures, one sound slidelilm, 19 film case
histories. 16 recorded case histories, one silent
slide film and 9 volumes of printed material.
In addition, the course makes use of two
existing motion pictures.

Problem Determines the Medium
Hach problem, as it arises, is analyzed to
sec if and where films can be of help. Some-
times the conclusion may be that a film is not
the answer. In other cases, the recommenda-
tion may vary from a film strip for internal
use to an entertainment type lilm for theatrical
and TV distribution. Or it may be an extensive
training course such as the one mentioned
above.

Bill Stern's group coordinates all of the re-
search and scriptwriting, in cooperation with
the film producer and "technical advisers"
from the departments that will use the film.
.Although the actual writing of scripts is most
frequently assigned to the film producer's
staff, some scripts have been written by free
lancers or even by one of the film project
supervisors.

When the time comes to begin photography,
the project is turned over to Roy Vanderford
and his stafT, although the individual project
supervisor stays with the film to represent his
"client" all through production.

A 40-Year Record of Operation
Centralized coordination and production of
Bell System films began in the early I920's
and the obvious advantages have led the man-
agement to continue the procedure. Occa-
sionally individual associated companies pro-
duce and pay for films made locally to help
solve local problems. However, A.T.&T. is
advised of such projects and keeps in close
touch with these companies, offering assistance
when it is requested. The Western Electric
Company and Bell Laboratories also produce
films concerning their activities. If these films
can be used by the associated companies, they
too are released through A.T.&T. H'

Aided by technical advisors. Bill Stern's office
coordinates research and planning . . .

An Example of Good Organization
for Effective Film Production

ik Long recognized as one of the na-
tion's most astute users of the film med-
ium, the Bell System's success may be
traced to one salient factor: basic, sound
organization.

In this first of what the Editors hope
to make a continuing series of explora-
tory articles, we begin where AT&T's
Film Section begins — the problems, the
planning and research. Choice of experi-
enced producers has inevitably followed
and through proper cooperation, many
outstanding films have resulted. The
door is always open to ideas from within
the System and from the outside.

Economies have been a natural by-
product for the System but eljectiveness
oj the tnedium comes first. 9

UUlUllllllllHIIIIiUi

"Plan for Better Living was prodmed in co-
operation with Good Housekeeping Magazine
by Owen Murphy l'rodu( lions . . .

Modern c.|uipment jor efficient customer of-
fice service was featured in "Behind Your
Telephone Bill" produced by John Sutherland.

' iiirnif

■- -^ -' - ^ /^

"Sounds Familiar" bruigs the luimor and use-
ful information about lelephoiws provided by
Edgar Bergen ami his friend. Charlie McCarthy.

In "Floor Show" Bell System employees re-
ceived useful tips on proper application of
floor wa.x. Cleaning is a major cost item.

N U .M B E R 3

VOLUME 20

1959

Charles H. Percy Receives Association s First Merit
Award Citation for "Citizenship and Service to Nation"

Retiring president Greenleaf (rli;hi> receives plcu/iie from O. H. Peterson.

I AVA Holds 13th Annual Meeting

■niliislrial Aii«li<>-\'iKiial .\.sK«»4*ialioii llrars .>'«>it><l
$>»p4'»k«'r.s: Klt'flN .loiiN llawkinsoii a»« Us Prt'sUU^nt

"JY/ft^MBi KS OK IHE Industrial
-'-'■■- Audio-Visual Association,
attending their 13th annual meet-
ing at Chicago's F.tlgewater Beach
Hotel last month, called the three-
day program "one of the best" in
the history of the organization.

Featured speakers included ma-
jor league baseball's director of
promotion (and head of its exten-
sive motion picture program) Lou
Fonseca: Drs. Burleigh Gardner
and Sidney Levy of Social Re-
search, Inc.; Col. Frank J. Po-
lich, director of the department of
Mechanical and Technical Equip-
ment, U.S. Army Engineers'
School; Gordon Fyfe, president of
the Darlnell Corporation; Henry
Strauss, president, Henry Strauss

& Co.; and Charles H. Percy, pres-
ident of Bell & Howell.

Mr. Percy, who received the or-
ganization's first Merit Award for
his public service contributions at
annual dinner ceremonies, spoke
briefly on the film maker's respon-
sibilities in today's world.

Becomes 13th President

Elected 13th president of I AVA
was John T. Hawkinson, head of
audio-visual services of the Illinois
Central Railroad. He succeeds
Frank Greenleaf, U.S. Steel Cor-
poration, Chicago, who received
the past president's plaque from
O. H. Pe:erson, Standard Oil Co.

Alan W. Morrison, Socony Mo-
bil Oil Co., is the new 1st vice-

Below: Charles IP Percy, president aj Bell & Honell (lejl) cukno\vledi>es
lAVA's first merit award, presented hy (). H. Coelln of Hiisiness Screen.

president and Kenneth E. Penney,
Minnesota Mining & Mfg. Co., was
elected 2nd vice-president. James
Craig, General Motors Corp.. con-
tinues as secretary as does Charles
B. Gunn. of the New Haven Rail-
road who was re-named to the
post of treasurer. Peter Hickman,
Smith, Kline & French Labora-
tories, was elected assistant secre-
tary.

Regional Directors Named

Regional directors for the organ-
ization, whose membership is re-
stricted to audio-visual manage-
ment executives in business and
industry, will include Raymond W.
Roth, U.S. Steel Corp.. Pittsburgh,

Above: Lou Ponseca tells of
extensive baseball film pro-
i;riint at I. A VA meeting.

eastern region; Charles A. Fox,
Brown & Bigelow, St. Paul, north-
ern region; Jack Duffy, Kraft
Foods Company, central region;
Robert Strickland. Lockheed Air-
craft Corp.. southern region; and
Jay E. Gordon, North American
Aviation, western regional director.
Several noteworthy motion pic-
tures were featured events on the
program and accompanied by talks
outlining their production aspects
and distribution. The film. Speak-
ing of Words, was presented by its
producer, Henry Strauss of New
York City, on behalf of member
Irank Howe, Pan American World
Airways' chief of visual sales train-
ing.

Show "I'sychialric Nursing"

I'he Academy Award "Oscar"
nominee. Psychiatric Nursing, was
jiresented by Mr. Hickman of
Smith, Kline & French, its spon-
sor. Jay E. Gordon, head of film
activities in the Autonetics Divi-
sion. North American Aviation,
showed the epic story of the Nau-
liUis' North Pole journey, titled
.t relic Passage and explained the

special problems involved in ii
preparation.

New Members Presented

New members of lAVA wet
presented in brief platform af
pearances in which they outline
their a-v responsibilities. D. F
Brandis, United Airlines; Endre
M. Campbell. American-Standar
Corp.; Gordon L. Hough. Creol
Petroleum Corp.; William Edw
Morris. Baxter Laboratories; Law
rence B. Warnock. Link-Belt Com
pany; Howard O. Williams. Ed
ward E. Johnson. Inc.; and Ala:;
E. Yost. Bethlehem Steel were ac
cepted into membership during thi
annual meetinii.

Above: Henry Straass. pro- '•
ducer, "Speaking of Words." i
talks on comntimication.

tV In charge of program events and
chairman of the 1959 annual meet-
ing was Jack Dutfy. Kraft Foods'
Company. Chicago. He was as-'
sisted by a committee of Chicago'
members which included Victor
Johnson. Standard Oil Co.; Fred-
eric J. Woldt. Illinois Bell Tele-
phone Co. (who was named chair-
man of the I960 annual meeting
program); R. P. Hogan, Kraft
Foods; and O. H. Coelln, Jr., pub-,
lisher of Business Screen.

Program chairman of the 1959
fall meeting (an eastern affair)
will be H. LeRoy Vanderford.
American Telephone & Telegraph
Company film executive.

Training Army Engineers

The techniques now being used
for training by the Army Corps of
Engineers were demonstrated and
described with considerable skill
and sincerity by Colonel Frank J.
Polich, director of the Department
of Mechanical and Technical
Equipment at the U.S. Army En-
gineer School, Fort Belvoir, Va.

Accompanied by members of
his school. Col. Polich showed a

BUSINESS SCREEN M.4GAZINE

Above: prcsidcnt-cU-ct Jchn lliin-
kinson ilelivered a hriei luUlicw at
Ml'.4'v (inniHil dinner.

self-contained, automated projec-
tion unit which is now being wide-
ly used in Beivoir classrooms. The
urgency of this training problem in
a missile age. the turnover of
trainees and the effectiveness of
audio-visual aids were discussed
by Col. Polich.

Among the practical demonstra-
tions offered members were a
showing of Super Anscochrome
16mm color film with its high
speed potential (ASA 100 rating);
a demonstration of the Percepta-
scope equipment and available
programs by a representative of
Perceptual Development Labora-
tory. St. Louis: and an intriguing
presentation of a new, economical
animation technique, utilizing
VuGraph equipment and polarized
attachments, shown by its Long
Island. New York creators.

A visit to the video tape facili-
ties in Chicago of the Columbia
Broadcasting System was one of
the meeting features as were nu-
merous discussion sessions includ-
ing a special presentation on tele-
vision commercial economies given
by member W. M. Bastable. Swift
& Company, a past president. ^'

Below : re^iomd directors Jay Gor-
don (western area) and Charles
Fox (northern) are pictured.

I lu' \\o\v of I ilnl^
in Salc> I laiiiiiiii

l)v (iordon F.vl'e

President. I")artnell Corporation*

II IS my job and your job to
educate the people we work with
in the proper use of audio visual
conuiuinication as a tool, which il
properly used can be most effec-
tiveT but which if abused, as it
often is, represents a waste of time
and money.

No tilm alone can turn a poor
salesman into a better one or a
mediocre salesman into a top
ranker.

If it were that easy, all sales
trainers would have to do would
be to buy a kit of tilms and when
Joe reports for work, tell him to
come in twice a day for a week
to see a movie on selling. You
know and I know that that just
won't work.

Films on salesmanship are
merely tools — devices which can
assist in the sales training job but
cannot in themselves do the job.

Let me quote you some exam-
ples, however, of what happens
nearly every day at Dartnell. I'll
get a long distance call from Los
Angeles: "Say, Gordon, we're
having a sales meeting next week
and we have a half hour spot open
just before the cocktail party and
we think it would be a good place
for one of your Dartnell sales
movies.

"Which one? Oh, 1 leave that to
you — but get it out by air tonight.
The meeting's tomorrow."

Well, of course, showing the
film mii;ht do some good. And
after all, the customer may be
spending $100 in rental, so as a
good Scotsman I'm not exactly
going to tell him he's wasting his
money. But he is. to a great extent.

Or this has happened: "Say.
Gordon, we're having the boys in
all next week for a sales conven-
tion. You have a bunch of sales
movies, don't you? Ship 'em out
right away. We'll show one every
morning and every afternoon all
week. Ought to pep up the boys,
ilon't you think?"

I sadly reach for a pencil and
write the order up knowing full
well that that company is wasting
its money.

In the case of sales training
tilms. 1 make these recommenda-
tions, whether a tilm be purchased

(CONTINUED ON PAGE 38)

' From an address before the Industrial
Audio Visual .Association at the Edgewater
Besch Hotel, Chicago. April 28. 1959.

Above: Newly-elected ojjicers at Lliicago meetini; (left to ri^hi) are:
James Craii;. General Motors, .secretary: Alan Morrison, Socony-Mobil,
Isi vice-president: president-elect John Hawkinson: Kenneth Penney,
Minnesota Miniiii; & Mji^., 2nd vice-president: and Peter Hickman. Smith,
Kline & French Laboratories, assistant secretary for the next year.

Chuck Percy, honored gitest at Col. Frank Polich. of the U.S.
/AVA dinner, listens attentively to Army tni,'ineers' School at Fort
president-elect Hawkinson. Beivoir, told of a-v training.

Above: St. Paid mcinl^L, lLn\a:d
Williams receives one of door
prizes from Ffan.{ Greenleaf.

Above: presidents confer as John
Hawkinson (left) and Frank Green-
leaf (right) compare notes . . .

Below: at pre-banqiiet festivities, gitests hear Col. Polich (2nd from left)
describe a training development. Also pictured are D. H. Brandis, United
Airlines (a itew member, 3rd from left) and Alden Livingston, I AVA
member from the Dii Pont Company, at extreme right in the picture below.

NUMBER 3 • VOLUME 2 (I

1959

Film and Salesmen:

(cont'd from preceding page)
for permanent use or merely
rented:

1. The executive who will con-
duct the meeting at which the film
is to be used should thoroughly
familiarize himself with the con-
tent in advance of the meeting.

2. He should prepare in ques-
tion form, as they apply to his own
sales problem, the points which the
film will present, for presentation
in advance of the meeting.

3. He should prepare for pre-
sentation following the film a very
definite set of recommendations

Dartnell's president, Gordon
Fyfe, addressed members oj
hidustrUd A-V Association.

applying the principles of the lilni
to his particular sales problem.

4. He should plan a follow-up
to his salesmen again emphasizing
how they can apply the principles
of the film to their daily sales
problems.

Share .SoO.OOO BudKel

When a customer buys a print
of a Dartnell sales film at %25(), he
is getting a print of a $50,000 pro-
duction. More clients might cap-
italize on this fact as some have
done, by adding a short trailer of
their own about their protluct to
the beginning and the end of their
print, thus tying it in directly with
their business.

These trailers can be niaile jiio-
fessionally or on a "do it yourself"
basis for very little and they do
personalize the film. Cases where
this has been done have been re-
markably successful.

A Ri.sing Demand Abroad

Many companies today are en-
gaged in business overseas. There
is a rising demand for sales train-
ing films in foreign languages. As
a result, Dartnell sales training
films are available today in French,
Swedish, German, Norwegian.
Spanish and Dutch, and I hope to
live to see the day when they are
available also in Russian. W

The Business Film as Viewed
in Terms of Social Research

Dr. Si«lii4'v 1.4'vv 4 il4'N I*r4>bi«>iii!4 and Advan I :•;£«>•«

'"P'he Business Film has great
-■- potentialities as a means of
teaching people to recognize per-
sonal problems, an authority on
social research believes.

Because such films are talking
about and showing "real things,
events, and real possibilities." Dr.
Sidney J. Levy of Social Research,
Inc., told a meeting of the Indus-
trial Audio-Visual Association in
Chicago on April 28, "there is
pressure to re-assess one"s own
possibilities, to move toward new
actions."

Most forms of communication.
he said, seek to amuse, to satisfy
various moral aims, to cause the
audience to think, or a mixture of
all three. In business films, he
felt, the predominant note was the
appeal to the audience to think.

Film.s "Basically Rational"

"Business films, while undoubt-
edly very diverse, and often de-
signed to be entertaining and
moral," said Dr. Levy, "have a
basic rational character. Despite
other appeals built into business
lilms, audiences distinguish them
as aimed primarily to instruct and
inform. "

In contrast, such purely enter-
tainment media as television shows,
the Hollywood film, and the bulk of
popular literature "are oriented
toward pleasure, vicarious gratifi-
cation of impulses, escape, private
satisfaction of various sorts. Their
enjoyment has a passive character
whereby the audience is asked to
pause, to substitute for action in-
teresting fantasies.

"The goal is basically the safe
arousal and relief of tensions about
the most provocative aspects of
human life, serving to reassure and
to relax the audience for a short
time."

Morality in Entertainment

While entertainment, most peo-
ple feel, should also support moral
concepts, there is not agreement
that it does. "The Western is
called a morality play nowadays
and is supposed to represent the

contest of Good and Evil; but
many people feel there is too much
shooting and fighting to serve
moral ends."

In moral entertainments, said
Levy, the ultimate argument is a
spiritual or supernatural one, based
on principles transcending petty
daily concerns. By vicarious par-
ticipation, the audience testifies
that it still acquiesces in the pre-
cepts of the group.

These Are Special Problems

The basically rational character
of business films, he felt, raised
special problems:

"1. They are almost destined to
seem dull and repetitive, easily too
long.

"2. They tend to seem boring
by showing ordinary people doing
very ordinary things.

"3. They are especially ap-
pealing to upper middle class peo-
ple who recognize their value.
Lower status people may feel in-
timidated or wary.

"4. Their audiences are often
not well-defined. This is a general
problem of adult education.

"5. The purpose of the sponsor
is apt to be ambiguous or suspect.
Commercially sponsored education
easily becomes 'propaganda."

"6. Business films, despite
their brevity, are likely to give
more information than people want
or can assimilate about the to|iic.
And/or

"7. People are prone to criti-
cize them as being over-simplified
or superficial.

"8. Business films often ask
for changed minds from some au-
diences and therefore meet with
resistance and defensiveness rather
than receptivity and accord.

"9. They easily fall into narra-
tions or declamatory speeches that
are sell-conscious, self-righteous."

— and These Are Advantages

Such are the potential dangers.
But the business film's advantages
are also apparent. Some of these
are:

"I. Business films are realistic,
and realism has its own rewards.

"2. They do teach and when
people are able to learn, they ex-
pand and feel edified.

"3. They give people a sense
of having "inside inlormalion," since
the films deal with s|iecial topics

and are not generally distributee

"4. They lead people to tak.
fresh looks at familiar environ
ments.

"5. They widen people's horii
zons.

"6. They lead people to marvei
at truth being 'stranger than fie
tion."

"7. Regardless of criticism;
and suspicions, they usually reflect'
well on a judicious sponsor. \

"8. Above all, and most cru-
cial, business films make demands
on the audience to participate." '

Makes the Audience Think

Unlike the fantasies of television;
and the motion picture theater, thej
business film "tends to make peo-:
pie think about themselves. They;
may do this uncomfortably or de-j
fensively, but the net efi'ect is to;
arouse self-evaluation, judgments
about one's own personality, one's i
occupational, social, or financial \
circumstances." They teach, often
with a sugarcoating of humor,
music, color and animation, and
"research on business films can ;
help to explore this particular !
mode of teaching, how it can op-
timally blend its elements of real- \
ism and palatability. ;

"Because such films are highly
condensed experiences, and often
rely heavily on analogies and tight-
ly knit logic, their use of symbols
can be particularly important.
Above all. perhaps, since the goal
is usually to communicate some
central idea, it is valuable to study
what thoughts people do gain from
the film, how realistically they re-
late these to themselves.

Has a Significant Future

"As such investigations im-
prove." Levy concluded, "the busi-
ness film can become an increas-
ingly significant cultural symbol
and expression of the business
community's desire to offer re-
sponsible and helpful views of
modern realities." 9

Word About Social Research

V Social Research. Inc. is a Chi-
cago organization headed by Dr.
Burleigh Gardner, Ph.D. Recent
work for agencies and sponsors in
the field of lilms has broadened its
considerable background. Dr. Levy
took his Ph.D. in the field of hu-
man development. ff

BUSINESS SCREEN MAGAZINE

^Q f \()iir ConiiiuniilN Needs a New S( liool
This PiclurrWill llrlpVui Plan ll

*l*|]iii l'<»r l.f:iriiiii(£**— — Jill Oltjt'fl l.t'N.siiii in l'ivi«* 4 <t4>|i<'r:ili«tii

ia«h

■ i'ONSok: I'nitcil States Steel C\irpi>i.ition.

ITiTLi-: I'liiii /<"■ l.fiiniiiif;. 30 min. color, pro-
duced by MPO Productions, Inc.

;,' This is a new how-to-do-it motion picture
planned as an aid to school administrators,
ieivic groups and architects in getting new
ischools approved, designed and built. Its basic
(purpose is to suggest a broad system of proce-
|dure for communities faced with the need for
ladditional classrooms. Through typical situa-
itions it answers the typical questions which
larise with such a problem.

The key man in the picture is the school
superintendent. The story line tells how he is
the first to realize the need for a new school;
he must be the prime mover in getting a new
school; he must anticipate the townspeople's
questions and know the answers; and he, finally.
must work with the architect to produce the
best school possible.

Explains the Architect's Role

Sharing the spotlight with the school ad-
ministrator is the architect. The film explains
in detail his role in helping the community
plan and build the best school to fit its particu-
lar needs.

The story is built around the dramatic con-
trast of a change-over from an old school to a
new school. The action takes place in the old
school, and the camera creates a series of im-
pressions— bleak classrooms — gloomy corridor
— barren playground paved with concrete, and
hemmed in by a high iron fence. In this some-
what drab cultural environment a harassed
teacher is trying to teach students under the
handicaps of inadequate lighting, poor venti-
lation and distracting noises.

Brings In All Community (iroups

From this visual presentation of the inade-
quacies of the outdated school, the film then
traces the need for the new educational facility
until all groups who normally have a voice in
conmiunity projects of this sort have been
represented. Each group debates the problem,
and information is presented which is invalu-
able as a tool to solve such problems.

As a result of the preliminary meetings, an
architect is engaged who investigates the pro-
posed building and site from every angle in
conjunction with all interested groups. Some
of the forces that shape a school building are
disclosed and the philosophy of functional de-
sign expressed.

■"And so they built the new school." says the
narrator. "They voted for colorful walls, for
huge open windows, for gleaming steel panels,
for bright functional classrooms. Most of all.
they voted for the children."

The film cuts back to the same teacher, but
this time she is in the new school. The children
are there, too. but there's no confusion, just

Right; culvi.sors (I in r) were
Dr. Shirley Cooper. A ASA: Edwin
Morris. A] A: Charles LeCraw of
U.S. Steel, wiih Victor Solow.

iRt?^-«*>1lSE

interest — a thorough contrast to the old school.
The children are divided into work groups.
each group assigned a dilTerent project. Arith-
metic, painting, social studies — and it is ob-
vious that the children are enjoying themselves,
their teacher, their new surroundings.

Premiered by School Administrators

Plan for Learning was premiered before the
national State Presidents Meeting of the Amer-
ican Association of School Administrators in
St. Louis, May I. Thereafter, distribution will
be handled by Association Films, Inc.

Professional actors handle the key roles of
the superintendent, the school board members,
the teacher and the architect. The townspeople
of Mamaroneck. N. Y., supply authentic flavor
for the town meeting scenes, and the pupils of
the Nathan Hale School in Meriden. Conn.,
represent the children of Elmsville.

Plan for Learning was produced with the
cooperation of both the American Association
of School Administrators and the American In-
stitute of Architects. Producer-director was
Victor D. Solow, script was by Joseph March
and Murray Lerner. y^

Note; prints of Plan for Learning may he
obtained from .Association Films' offices.

Below; things have changed since children
entered this "fortress" built 50 years ago . . .

Left; tlianks to new
materials, today's
school aids learning.

llt'lciiMi' .Vwiirti-Wiiiiiiii;; Film

!> The I9.'>9 Sylvania television award
winning program. Open Heart Surgery, is
now available as a 60-minute 16mm docu-
mentary film from its sponsor, CIBA
Pharmaceutical Products, Inc.

Sponsored by CIB.\ in cooperation
with the San Francisco Medical Society
and Stamford University in an attempt to
explain to the public the many complex
factors which enter into the surgeon's
decision to operate and to show how med-
ical and surgical techniques can safely and
successfully eradicate heart defects previ-
ously held to be hopeless, the film pictures
an actual heart operation on eight-year-
old Tommy Hunter.

An artificial heart-lung maintained his
circulation while his heart was opened and
successfully repaired. The operation had
been performed many times at Stamford.
This time there was one deviation from
nornuil operating room procedure. The
entire operation was followed by three
television cameras and 1.2.'>3.000 viewers
in the San Francisco area.

Open Heart Surgery can be obtained
from Ideal Pictures Corporation offices.

X U .M B E R

\' O L U M E

1959

.39

Bob Hills begins presentaiion before a back-
drop of Post covers on a wide-angle screen.

[T W 'IT ,

Curtain dominated by Post's •Influential" in-
signia was used to cover projection screen.

^' M '^ Story of Air Defense

Colorful Visuals Help Tell POST'S Vitality

Eililorial Proniuliou S\\»\\ I»lavs l«> < a|tiic*ii.r Aii<li«>n«M>N in >«•« York

"pkENiZENs OF Madison Avenue, confronted
*^almost daily with media promotion — stage
shows, movies, llip boards, gimmicks and
printed pieces of every description — might be
pardoned for feeling blase at viewing the pre-
sentation of yet another magazine patting itself
on tiie back for editorial vitality.

All the more fascinating is it that for the
third year in a row the Saturday Evening
Post's annual editorial promotion show played
last month to chock-full audiences of hard-
bitten admen every day for a week in the ball-
room of New York's Savoy Hilton Hotel.

It is seldom that the emcee of a sales pro-
motion program will be called back for re-
peated bows by a tough-minded advertising
group, but that is what happened after everv
performance of The Big Year by Robert F.
Hills. Post Editorial Promotion Manager, who
writes, stages and is the star performer of the
program.

For 37 fast minutes. Hills brings forth the
facts and figures of the Po.sx's 195S editorial
year, using wide-screen motion pictures, wide-
screen slidefilms, cartoon slidefilm panels and
recordings.

Never slowing his pace, Hills mixes gags with
plugs, straight hard sell with spooling cartoons.
Using push buttons up his sleeves connected to
an intricate control board backstage he brings
in one effect after another with split-secorid
timing.

At one point. Hills, live, on-stage, talks to
Bret Maverick, on the Cinemascope screen and
climaxes their discourse by shooting a pile of
poker chips olf the table in front of the cowboy.
During the interview, in which Maverick as-
sumes the truculcncc and dry wit of his TV
characterization. Hills elicits the information
that the week after Pete Martin's story, "I Call
On Bret Maverick," appeared in the Post.
Maverick's Neilsen rating jumped from 29.8
to 34.4 and has remained at 34 or above ever
since.

The presentation's staccato statistics point
out that last year 26 Post manuscripts were
purchased by Hollywood, that 58 books were
published from Post material, and that 166
different television programs were based on
stones from the magazine. The Post also

says that over $3.000.()0() in libel suits were
filed against the magazine last year. And this
vitality has paid ofl in that circulation has
soared to over the 6,000,000 mark.

In rapid order. Hills shifts vision from ab-
stract figures to such motion picture sequences
as the Rockettes in action at Radio City Music
Hall (filmed by Ted Nemeth Productions),
Chico Marx at the piano (from the Post's ad-
vertising movie, Sliowdown a! Ulcer Gntc/i),
and wide-screen scenes of the river boat Delta
Oueen. subject of a Post article.

Working with Bob Hills in developing and
producing the visual elements of the show was
Visualscope, Inc., which has also produced
major portions of the two previous Satevepost
editorial promotions.

Itinerary Covers 30 Big Cities

The Post show, employing equipment and
techniques never before used in a traveling
production, will be seen in 30 or more major
cities from coast to coast. A specially de-
signed stage set, with wide-angle screen and
slide panels for stripfilm projection, is used.

In all, six projectors are employed — one
35mm Cinemascope projector, two horizontal
double frame stripfilm projectors, two vertical
slidefilm projectors and one 16mm projector.
All projection is from the rear, allowing Hills to
move back and forth on the stage supplement-
ing, and sometimes even taking part in. the
filmed action. m

Bclou: backstage view of multi-projection

sel-iif) for prcsenlatioti of •■'I'/ic Rig Year."

This \V4><iil«>rn Kioclri«* Piclur«>

>iJi«»\vs .Slorv of .SAC^K !<ystein

Sponsor: Western Electric Company, for tht
United States Air Force.

Title: In Your Deieitse. 27 min, color, pro-
duced by Audio Productions, Inc.

■^ This film details the planning, construction
and operation of the elaborate SAGE (Semi-
Automatic Ground Environment) System of
air defense.

Designed for public release, the film demon-
strates the serious problems of detecting high-
speed bomber attack. Hitherto, this defense
had been carried out in ■■manual" control cen-;
ters, but with increasing air traffic and the'
surety of greatly increased speed of possible
enemy bombers, a new system was needed,,
and for the present SAGE offers the best de-
fense possible.

Western Electric Company was assigned the
responsibility of assisting the Air Force in
supervising the overall installation of SAGE.
and in constructing the building sites. Among
hundreds of contractors involved, as the film ,
shows. Massachusetts Institute of Technology's '
Lincoln Laboratories was assigned the job of
research to determine the feasibility of the i
System; International Business Machines Corp. ;
constructed the electronics computers; Systems
Development Corp. devised the programing;
and Burroughs Manufacturing Corp. made the ;
electronic equipment for processing data. I

In Your Defense traces the development of '
SAGE beginning with the tremendous chal- '■
lenge of its planning stages through to a demon- i
stration of actual operation. Starting from sig- i
nals picked up by early warning long range
radar sites in the far North, radar picket ships
and "Texas Towers," SAGE automatically
tracks the speed, course and altitude of all air
traffic approaching from any direction. The in-
formation is then fed to a master control center
which coordinates regional defense areas en-
abling instant triggering of Bomarc and Nike
missiles and manned jet fighters, if necessary. ^'

\ Snvxfy of Film ni.slrilHiiion
Inilialt'tl hy llii.sini'.N.s Vtim'ii

•A- A survey of the millionfold showings of
sponsored motion pictures is currently under
way at Business Sckeen. The advertiser who
isn't active in the 16mm film medium (not just
tv commercials) is missing a terrific bet as self-
equipped audiences owning 16mm sound mo-
tion picture projectors keep on increasing year
after year. Then. too. there's constant demand
from television stations for informative, inter-
esting "public service" short subjects, ranging
from a few minutes to the maximum of 27
minutes in length.

First returns of both major distributors and
sponsors indicate that figures will run into hun-
dreds of millions of persons viewing films in
1958, not including public service television
showinus and other outlets. U'

BUSINESS SCREEN MAGAZINE

Right ; a perUul scene in
"The Wonderful Ai>e of
liU'clriiily" shows dinner-
time in 1^5. A I Hii;i;ins'
lahle I left lo rii;htl ore
Isobel Rohhins, as Mother:
Joseph Reardon, as Junior;
and Henry Martian, Father.

Ihinioi' and llislorv Turn Tale

.\^4'ii4'v-l*r«i<lii«'«'r 4'<><»|t«>r;iN«tii .>liili4>K '\\ «tii<l4'i'l'iil A^i'

Sponsors; Jersey Central Light &
Power Co., New Jersey Power
& Light Co.

Title: The H'onderfid Ai;e of
I'.leciriciiy. \5 niin.. color, pro-
duced by HFH Productions,
Inc. and Goold & Tierney, Inc.

: During construction last winter
of the S20 million extension to
their generating station at Sayre-
ville. N.J., the Jersey Central
Power & Light and New Jersey
Power & Light companies had a
local photographer pick up some
4.000 feet of 16mm color film as
an engineering progress report.
This raw footage was handed to
Goold and Tierney. Inc.. the com-
panies" advertising agency, to con-
vert into a 29-minute public rela-
tions film, suitable for showing to
service and women's clubs.
■ j Aim of the picture was to show

M residents of the area what the utili-
ties are doing to meet the growing
demand for electricity.

No "Progress Report" This

The resulting title, The Wonder-
ful Ai;e of FJecirieity . is a far cry
from the usual "progress report."
From an amusing script by Harry
Breuer. Jr.. the producer ( Hunn,
Fritz. Henkin Productions, Inc.)
has woven an amusing tale that
points out the comforts and better
living provided by electricity for
modern householders. Hardly an

Below: Joseph Sherry, public rela-
tions director, N.J. Power & Light
Co. at film premiere.

original subject in itself, the lilm
treatment makes it something
quite out of the ordinary.

Setting the scene with 1905
newsreel clips of Teddy Roosevelt,
suffragettes and Edison (a long,
wonderfully executed title se-
quence ala Eighty Days), the film
introduces a typical 1905 Jersey
family.

Cast Is Film's Asset

Henry Morgan, Isobel Robbins
and Joseph Reardon. as the Hig-
gins family circa '05, go through
their day with all the drudgery of
turn of the century housekeeping.
Then they are magically trans-
ported into a modern all-electric
home. Delighted (and befuddled)
by dishwashers, vacuum cleaners
and TV. they soon adjust to the
comforts of modern living.

With narration by John Cam-
eron Swayze and Westbrook Van
Voorhis to pull the threads into a
well-knit fabric, the Higgins' learn
how these modern marvels came
about. Watching JCP&L-NJP&L
execs plan the expansion program,
they view dramatic moments of
actual construction and a climactic
lighting of the all-electric home.

Well Received by Audiences

Wonderful Age is already pro-
viding considerable merriment for
New Jersey audiences and much
good will for the utility sponsors.!^'

Above: Gilbert Goold, president
of Goold & Tierney, Inc. agency
which helped produce the film.

CASE HISTORIES OF CURRENT SPONSORED MLM PROGRAMS

Battir R( porl on Weed Control

Ani«'ri4-iiii 4 'viiii:iiiii4l I>i4-liir«> Inlroiliiri'K ji X«>\v l*r«>«lii«-i

SpoNsoit: American Cyananiid
Company.

litLE: Roots and All. 15 min..
color, produced by 1 ieslcr Pro-
ductions. Inc.

X- During the past 15 years con-
trol of annual weeds has become
increasingly easy through chemical
applications and advanced cultiva-
tion machinery. But the tougher
interlopers — Canada thistle, cat-
tails, poison ivy and quack grass —
have continued to plague farmers
because as fast as they were cut
or plowed the faster they'd grow
and spread, and, until recently,
these perennial weeds were imper-
vious to chemical treatment.

In this film, American Cyana-
mid shows the dramatic efi'ects of
its new product, Amino Triazole,
on the tough perennial weeds, kill-
ing them — Roots and All — to
90% control in a single applica-
tion. Amino Triazole acts against
the chlorophyl production of
plants, spreading through the fo-
liage and root system to eliminate
regrowth.

California scenes provide the
answers to better control of the
cattails that steal irrigation water,
block canals and spread seed. And

Above: adding material to
tank: a .scene in the picture.

ditch bank weeds are another part
of the story . . . weeds that dump
tons of seeds each year into water
on its way to cropland.

Roadside weed control and poi-
son ivy footage come in for a close
look, and the special chemical
properties of Amino Triazole —
properties that cut down drift haz-
ard and render the chemical harm-
less to live stock, humans and
wildlife — are also covered.

Roots and All is available for
showing to farm audiences on re-
quest. Over 100 prints are now in
circulation. ^

Pr4>iiii4>r«' >larkN HFH ProtliiclionK* 1st Anniv4'rsarv

^ Business Screen previewed
The Wonderful Age of Electricity
on April 9th at the Sherry Nether-
lands Hotel in Manhattan. The
showing was held in connection
with the first anniversary party of
the film's producer, HFH Produc-
tions, Inc.

Organized just a year ago by
Dan Hunn, Ronald Fritz and
Howard Henkin, HFH has devel-
oped into a leading producer of
television commercials, with addi-
tional business growing fast in the
industrial field and public relations
films. &

HFH vice-president Dan Hunn . . .

.'^bove; Howard Henkin, president
of HFH Productions, Inc. — and

Below: Ronald Fritz, vice-presi-
dent of the producing firm.

NUMBER .S • VOLUME 20 • 1959

Left: close-up of Lockheed's
new Turbo-Jet Electra us the
camera crew lines up a shot of
wing detail for scene in
"Pattern for Profit" which the
company is now using for many
sales showings to customers
and prospects in the air
transport field worldwide.

Film Backs Up Lockheed's Sales

"l*ail«>rn for I'rol'il" >«lio\vs A<lvanlag>s of EltM'fra

Sponsor: Lockheed Aircraft Cor-
poration.

Title: Pattern for Profit. 34 min..
color, produced by Sales Com-
munications, Inc.

CoMiM-nrioN IN Sales of large
transport aircraft is keen and
markets worldwide as new, faster
ships take the air in the race for
passenger and freight volume.

Lockheed's entry is a turbo-prop
airplane designed specitically to
offer airline operators economical
equipment on short to medium-
langc hauls without requiring air-
port expansion by any city to be
served. Its choice, exemplified in
the new Turbo-Prop Electra, was
a complement to transcontinental
and transoceanic jets rather than
as competitors to them.

Maintenance Key Factor

Key factor in economy to the
operator is maintenance, and Lock-
heed's sales campaign utilizes a
new 34-minute motion picture.
Pattern for Profit as "the best way
to tell that story" in the words of
the company's sales promotion
manager, Richard S. Lochridge.

Pattern points up the simplicity.

reliability, safety, interchangeabil-
ity, accessibility and service fea-
tures of the Electra. It shows that
the new ship is designed to help
operators make money in a previ-
ously unprofitable area, the 300-
5()() mile travel range where the
bulk of airline passenger traffic is
said to originate.

Used in Target Program

Pattern for Profit is (according
to Mr. Lochridge) "a key part of
what we call our target sales pro-
gram." It provides the salesman
with a reason to call on the air-
line prospect; it provides an inter-
esting presentation; and it is ac-
companied by a comprehensive
brochure on maintenance for fol-
low-up study.

The Prospects Lilie It

Reception by both customers
and prospects has already been
"gratifying" and it is considered
"a clear and forceful sales tool."
."^O prints of an English language
version are being used by sales per-
sonnel throughout the world; a
Spanish version will be used in
Spain and South America and a
Portuguese version is scheduled for
showings in Brazil and Portugal. ^'^

1 eft; long-shot during the
filming of "Pattern for Profit"
shows full view of Electra as
air transport prospects will
see it during showings arranged
by Lockheed .sales e.\ecuti\es
!!Z '" the V . S. and abrocul . . .

It's Awards Night in New York

l*r«>N«'iif Firxl .\iiniial liiiliislrv .\4*lii4>v4>iii4'iil .\ wards
ill May lillli Uinui'r of Film I'rittiiici'rs As^ioi'ialion

■JY/f EMBERS AND GUESTS of the

■'-'-'- Film Producers Association
of New York met on May 19. at
the Plaza Hotel, to bestow "In-
dustry Achievement Awards" on
four theatrical film luminaries for
"adding to the growth and prestige
of the industry and aiding in the
developing of New York City as a
focal point of the motion picture
industry."

Mayor Robert E. Wagner re-
ceived a Special Award for his
"continuing efforts to establish
New York City as a major film
producing center."

Feature film producers cited
were Nat Hiken, Paddy Chayef-

Film star Monique Van Vooren
presetited the h PA awards . . .

sky, Elia Kazan and George Justin,
all of whom have used New York
locales and film services in recent
months.

Members of the FPA who re-
ceived plaques for specific honors

were Nathan Zucker. president of
the FPA and Dynamic Films, Inc. [
For "his untiring efforts to pro- ■
mote New York City as a film '
center and for bringing added dis-
tinction to the FPA through his
Psychiatric Nursing film which was ■
recently nominated for an Acad-
emy Award"; Walter Lowendahl,
executive vice president of Trans-
film, Inc.. for his "outstanding
service for the FPA in the field of
labor"; Martin Poll, president of
Gold Medal Studios. Inc.. "for dis-
tinguished production in the tele-
vision field"; and Hazard Reeves,
president of Reeves Sound Studios,
Inc.. for "outstanding success in
the technological field, particularly
in the audio field."

Citing the "tremendous growth"
of sponsored films. Mr. Zucker de-
livered a brief address at the din-
ner in which he highlighted New
York's regenerated growth, the
cooperation of its city administra-
tion to producers and its many re-
sources for all types of films.

The FPA. he said, "calls upon
producers throughout the country
... to join with it not only to
meet the needs of today but to
plan for tomorrow.

"We must forever keep separate
the devices for exhibition and
transmission from the art and skill
of using them. This imposes a
need for independent production
and a responsibility on the part of
producers and their suppliers not
to give up their leadership by
default." 9

Below: New Y'ork's cooperative Mayor H'agner {left) is pictured at dinner
with FPA president Natlian Zucker. Mayor received a special award.

BUSINESS SCREEN M A C A Z I N E

C^aniera al the I' I A:

■,'; Acti\c and Associate members
of the FPA at Awards dinner:

I eti ; Kern Moysc, president of
rci'rlf^\ I'ihii I'nicessiiii; Corp.

Right (inside) David I'nu us.
president of Caravel Films.

Kigllt (outside) Owen Miirp/iy.
(>\\t'n Miirp/iy I'roduclions. Inc.

T.et't; "Doe" i'eldinan. of
Dti-Art Film Laboratories . . .

Right (inside) Peter Mooney.
Secty. Treas.. Audio I'rodtictions.

Right (outside) F. C. Wood. Jr..
president of Sound Masters.

I eft: "Charley" Bonn, of
H'. J. Ceniian, Inc.

Right (inside) Bob Klaeger,

of Klaei^er Film Prodtictions.

Right (outside) Ed Latum, presi-
dent of Puthescope Productions.

Left: Josepli Daui^lieriy, of the
DitPont Photo Products Division.

Right (inside) Walter Lowendahl .
Transfilm. Inc., award winner.

Right (outside) Roi>er Wade,
of Roger Wade Productions.

Left: Tliomas Valentino,
of Tlionias ./. I'alentino. Inc.

Right (inside) Lee Bobker, e.xec.
vice-pres. of Dynamic Filitis.

Right (outside) Burton (I) and
Frailly /.U( ker. Camera Fquipt. Co.

Left: Sam Levy, one of
heads of Eastern Effects.

Right (inside) Sol Feuenuan.
medical head of Dynamic Films.

Right (outside) Bill Van Praag,

president. Van Praag Productions.

Exclusive Pictures by
Business Screen Magazine

CiiNl .iiui cicu iiiL'inl'ii.'i^ ■'/ "(ii'iiil Kill ((II iiclius" '^iiilicr an "li\c st'?"
iiu'cl in prodiution oj .sales iruinini; film for Ciilijuniia Oil i'oinpany.

Caloil Makes an Eastern Debut

anti a >«'\% Film ll<>lp»i Doalor^ lo liifr4>aM> Salt's

Sponsor: Calilbrnia Oil Company

Title: Good Kid Cornelius. 30
niin. color, produced by Walter
Engcl Productions, Inc.

■ii A comparatively new territory
— a new nam e — and the most
fiercely competitive situation in
American business. These are the
problems facing California Oil
Company and its Chevron prod-
ucts, moving into 1 3 Eastern states
from the decades-old stronghold
of the parent company, the Stand-
ard Oil Company of California,
from west of the Rockies.

Batten. Barton, Durstine & Os-
born, selected to establish the
Chevron name in the East, is now
faced with the problem of ( 1 )
making the brand known to the
public for the first time, and (2)
making the brand known to serv-
ice station independent business
men who are, or will want to be
Chevron retailers.

Caloil owns stations in Califor-
nia, hires people to run them. In
the East, the company supplies
petroleum products to independent
dealers. Thus, while California
Standard has long used films for
employee training, the films were

not exactly suitable for programs
aimed at independent station
owners.

Especially, these films are not
suitable for station owners who are
enterprising enough to set up
against the roughest kind of com-
petition. With millions of long
pre-sold Esso, Socony, Texaco,
Gulf, etc. customers on eastern
highways. Chevron dealers are go-
ing to have to offer just a bit more
in service to win a respectable
share of the business.

Good Kid Cornelius shows a
general overall picture of proper
service station operation — key
phrases for upping sales — get un-
der the hood — clean windshield —
and other TBA sales approaches.

Using a station owner and his
helper, "Cornelius," as protagon-
ists, the film is able to show the
station owner, who is actually be-
ing trained, as the trainer — himself
— a subtle and elTective piece of
business.

Coupled with a very funny in-
troduction and closing, the solid
training information is now doing
a good job among 2400 Caloil
dealers and distributors in the
East, ©•

Dermatology Film Joins Lederle Library

Si'onsok: Lederle Laboratories
Division, American Cyanamid
Co.

TiTLii: Arislocorl: Use in Derma-
lolof^y. 1 1 min, color, produced
by Willard Pictures, Inc.

■A- This brief but graphic film re-
ports on three clinical cases of

dermatitis treated at Boston City
Hospital by Dr. Bernard Appel,
Chief of Dermatology.

Aristocort Triamcinolone Le-
derle was administered in each of
the following: generalized psori-
asis of the erythroderma type (ar-
thropathic); dermatitis medica-
mentosa with pronounced erosion

of lips and oral mucosa; general-
ized disseminated neurodermatitis
(atopic eczema).

The results of this corticosteroid
therapy are shown in detail. In
each case there was a marked re-
duction of inflammation, a clear-
ing of affected skin areas, and in-
creased patient comfort accom-
panied by increased motility.
* * *

This film is one of 12 Lederle
motion pictures in color and
sound which are currently ofl'ered
for use by medical audiences of
various types. Each is prepared
under the direct supervision of

qualified physicians and are not
intended for showing to the laity.
In addition to the professional
audiences films, Lederle's Film Li-
brary distributes three pictures for
general showing: Rabies Can Be
Controlled, showing how the new
avianized vaccine for dogs can be
used in mass vaccination programs
to prevent the dreaded disease;
The Smallest Foe describes the
role of Lederle in the fields of
virus and rickettsial research and
production; and For More Tomor-
rows, which shows the vast re-
search and production effort be-
hind today's medicinals. S*

Texaco's Basic Lubricant Story

"Shear ^Magic" Shows 3lakiii;f. I*r«t|ier I'so of 4;r4>ase

Sponsor: Texaco. Inc.

Title: Shear Magic, 24 min.
color, produced by Audio Pro-
ductions. Inc.

1< Grease, one of the most import-
ant elements in the operation of
any machine, gets its full due in
this interesting picture just released
by Texaco's sales promotion de-
partment primarily for showing to
contractors, industrial concerns
and truck fleet owners.

The film points out that no one
lubricant can do all jobs, but that
many are becoming much more
versatile. While most greases are
essentially mineral oil with various
thickeners and additives, modern
refiners now offer hundreds of
different kinds for every purpose.

Most interesting is an animated
sequence which shows just how
grease lubricates. In static form
the grease is composed of tendrils
of material arranged in a haphaz-
ard fashion that holds tightly to-
gether in a solid seal. But in mo-
tion the tendrils go in the same
direction otTering little resistance
to moving gears. It is this shear-
ing action that causes grease to
liquefy, not heat.

Other sequences show greases
which can operate in extreme cold
of a hundred degrees below zero.

Texaco researcher studies lubri-
cants on electron microscope.

X-Ray diffraction studies
at Texaco Research center.

There are also greases resistant to
atomic radiation. Film is available
only from Texaco Sales OflSces in
principal U, S. cities. K"

Mining Phosphate

Sponsor: American Cyanamid
Company.

Title: Plwsphate Mining. 19
min. color, produced by Tiesler
Productions, Inc.

'A This film demonstrates that
American Cyanamid is heavily in-
vested in phosphate production,
with the most modern mining and
processing equipment in the world.
It is intended to show phosphate
buyers that Cyanamid is in the
business to stay, is ready to meet
all future commitments.

The film was shot on location at
Cyanamid's plant near Lakeland.
Florida. A side purpose of the film
is to explain that although phos-
phate mining is not a pretty busi-
ness as it goes on, producing
temporary great scars in the earth,
the company quickly cleans up as
it szoes alone. W

BUSINESS SCREEN MAGAZINE

A film preview by Holland- Wegman Productions, Buffalo, producers of TV, educational, industrial, and public relations Trims.

says movie producer She/don Holland:

"You see bright pictures even in half-dark rooms . .

"That's why we preview the movies we make
on Kodak Pageant 16mm Sound Projectors.

"We can show our productions in their best light with
these quiet-running projectors. They throw a crisper,
spothght-bright picture over every inch of screen. And
the Pageant's bell-clear, powerful sound system flatters
our film's sound quality at the same time."

See, hear, even operate a

Kodak Pageant Sound Projector yourself

Your Kodak Audio-Visual dealer vsill demonstrate any
time you say. He'll show you why you see brighter pic-
tures in half-dark, rooms, (Pageant's Super-40 Shutter
delivers 40% more light on the screen than ordinary
shutters at sound speed).

One try is all you need to become an expert Pageant
operator. Set-up and threading are simple, no confusing

Kodak Pageant Projector )

parts for you to attach or adjust. No lubrication records
to keep. Pageants are factory-oiled for life. Require little
upkeep even under punishing operating schedules.

Call your Kodak A-V dealer today or tomorrow for an
early demonstration, or mail the coupon below to:

EASTMAN KODAK COMPANY, Depl. 8-V, Rochester 4, n.y.

Please send me complete information on ttie new Kodak Pageant
16mm Sound Projector, and tell me who con give me a demonstration.
I understand there is no obligation.

NAME_

-TITLE.

ORGANIZATION.

STREET

CITY

_STATE_

(Zone)

EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.

f^^^ TBAOEMAPK

NUMBER 3

VOLUlVIE 20 • 1959

A message is received not only by an ear that
hears but also by a heart that feels . . .

Tile way a message is coniiiiunicalcd can arouse
enihiisiasni . . . indifference . . . or resentment.

We communicate not only hy words bin l>y our
tone, appearance, expression and gestures . . .

I he correct choice of method . . . which must
be based on cost, lime, nature of message and
audience — afjects success of communication.

MORE
THAN
WORDS...

A Basic* Film on Otiiiinunioafiftn
That FiilK a ll«>ai Itiisiness IVocmI

AN Executive Expresses his company's
need for better interpersonal commu-
nications . . . and writes a detailed
memo on the subject. What he gets is a whole
new telephone system.

A sales manager hands out a choice assign-
ment, expecting an enthusiastic, appreciative
reaction. What he gets is fear and foot-drag-
ging.

A production manager calls on one of his
men to do a model job. What he gets is an
elaborately worked-out miniature model.

A vice-president waxes eloquent about the
importance of people in his organization . . .
but the dollar signs he doodles on his note-pad
make a mockery of his words.

Symptoms of Communication Needs

All these problems . . . and many more like
them . . . are symptoms of the need for better
communications between people ... in busi-
ness, sales, education, community relations,
government. The complexity and specializa-
tion of almost every kind of modern activity
is creating a growing pressure to find new ways
by which people can get understanding . . .
acceptance . . . and action from others . . .
and come to understand others better in their
turn.

These examples of communication break-
down are from a new 14-minute, color motion
picture produced by Henry Strauss & Co. of
New York. Entitled More Than Words . . .
and available for sale on a nation-wide basis
together with integrated training material . . .
this film is the product of the many years' ex-
perience the Strauss organization has had in
dealing with communication problems as they
relate to management; supervision; sales; prod-
uct and service promotion; and employee, cus-
tomer, public and community relations.

Picture Explores, Suggests Solutions

More Than Words, in conjunction with a
24-page study booklet and a discussion leader's
outline which complement the film, explores
some of the most important of these problems
and suggests keys to their solution . . . with

Communication is a continuous flow between
people . . . not just .something that goes from
one person to another.

How to Obtain This Picture

■&■ More Than Words may be purchased
(with leader's guide and study booklet)
at $185.00. Preview charge $17.50, de-
ductible from purchase price. Order from
Henry Strauss & Co., 31 W. 53rd St.,
New York City, N.Y. ff

■When

The W hat . . . Why . . . How . . . When . . .
Who . . . method provides a planned approach
to communication for both the .sender and the
receiver. Scene in "More Than Words."

concentration not only on the "technical" as-
pects of communication but on the factors of
"climate" and human emotion that vitally afTect
the creation of understanding and acceptance.
The principles and methods of good com-
munications the film outlines are basic. They
are applicable to . . . and can be applied by
. . . men and women in every type of activity
where dealing with people plays a key role . . .
particularly those that call for leadership . . .
persuasion . . . coordination ... or training.
Indicative of its contribution in this important
area is the fact that a version was selected as
one of only four motion pictures to represent
the United States at the Harrogate, England,
International Festival of Films for Industry . . .
and was chosen also for screening at Venice
and Edinburgh.

Not a "Catchword" or Technical Method

Through a deft combination of animated
and live sequences, the film treats in practical
terms with the practical needs of people for
finding common ground from which they can
work together with greater etfectiveness and
satisfaction.

It shows that "communications" is not just
a management catchword or a technical method
of transmitting messages but an essential ele-
ment of every inter-personal contact and rela-
tionship.

It demonstrates that in every communication
there is a "sender" and a "receiver" . . . both
of whom have interlocking responsibilities that
must be fulfilled if misunderstandings, cross-
purposes, delays, friction and other costly diffi-
culties are to be avoided.

It points up the importance of choosing the
right communications tool and method with
reference to expense, time, frequency and the
nature of the message . . . and gives some
criteria for making a selection.

Meeting Pitfalls in (Jetting to People

It shows the need for tailoring the ways a
message is worded to the audience it's intended
for . . . highlights the dangers of communicat-
ing too much or too little . . . illustrates the
effect of actions as a way of communicating
intentions and the equally meaningful eff'ects
of "silence," or the failure to communicate
when called for.

It stresses emotions . . . fear, hostility, sus-
picion ... as one of the most important com-
munications barriers . . . demonstrates their

BUSINESS SCREEN MAGAZINE

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MOKE THAN WORDS:

elTcct on the sender and the receiver; and
indicates both the signs by which emotional
blocks can he detecteil. and some methods by
wiiich they can be penetrated or gotten around.
Emotional "climate"" and the existing relation-
ship between people arc shown both as the re-
sults of communication and important factors
in il.

It sets out the piinci|ile that comiiuinication
is always a two-way exchange . . . something
that takes place between people rather than
something that simply goes from one to another
. . . and shows what happens when this prin-
ciple is neglected.

It touches on the importance of "unspoken
communications"" . . . gestures, expressions,
tone of voice.

Finally, it outlines a working communica-
tions plan . . . based on a "who" . . . '"what"
"why" . . . "when"" . . . "how"" evaluation
of each communication . . . that can be put
into practice to improve proficiency as "sender""
or as "receiver."

There Is No "Formula" Answer
More Than Words offers, in all these areas,
no cut and dried formula or universal answer.
Rather it is designed to provoke intelligent,
constructive thinking about the subject that
can lead different audiences to find approaches
that fit their different needs.

In line with this, the leader's guide that
accompanies the film is set up so that discus-
sions on communications can be conducted in
the framework of the particular day-to-day
interests and problems of different audiences
who shared common need for creating under-
standing between themselves and others. The
guide is designed to help translate the general
principles and methods brought out in the
film into specific terms ... so the salesman can
learn to use them to make a more effective
presentation . . . the supervisor to give instruc-
tions that will be followed more willingly and
accurately ... the community leader to arouse
enthusiasm for his project. Working with it,
discussion leaders can develop the topic in
whatever depth they desire . . . and carry out
communications training for anywhere from
two hours to two weeks.

How Leader'.s Guide Aids the User
Material in the booklet supplements material
in the motion picture . . . outlines key points
in depth . . . gives examples and illustrations
. . . and provides work and study exercises.

Price for the 14-minute color motion picture
... the leader's guide . . . and the illustrated
study booklet is $185.00 . . . and previews are
available on request at a charge of SIT.-'^O.
deductible from the purchase price. Henry
Strauss & Co., 31 West 53rd Street, New York
City are the sole distributors. 59'

Write for Lists of Useful Films

■i!r Special, inexpensive (25f each) lists of use-
ful Sales Training and Management Films are
available on letterhead request (enclose pay-
ment) from Readers Service Bureau, Busi-
ness Screen, 7064 Sheridan Rd.. Chicago 26.

FOR YOUR BUSINESS

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NUMBER 3 • VOLUME 20

1959

Previewing the
Latest in Pictures
for Business . . .

Color Slidefilni Sells the Medium

TranKi'ilni l*ro$«<>iil!« "fJialcs R«>|i«»ri Z«'r«»**

"Geograph Goes Global" Is
Example of Film Cooperation

•A Taking silent color footage shot
by company employees in British
Columbia and Libya, Ideas Illus-
trated, Inc., Dallas, Texas, has
turned out a highly professional,
yet economical, sponsored film.

Latest of a "new type" of oil
company films is Geograph (iocs
Global, a 15-minute color lilni
produced for McC'olluni Ray Inter-
national, Inc. of Houston. Texas.
It was premiered May 14-23 at
the International Petroleum Lx-
position in Tulsa and scheduled for
showing at the World Petroleum
Congress in New York City May
30 through June 6.

McCollum Ray International
employees shot technically accu-
rate footage in Canada and Africa
which Irvin Cans, executive pro-
ducer, and Robert Arch Green,
creative director of Ideas Illus-
trated, edited, combined with ad-
ditional original sequences from
their script. A professional nar-
rator and appropriate background
music help create receptive mood
for audiences. y'

:i: * *

Dow Coming's "Silastic RTV"
Shows Silicone Rubber Facts

•k Industrial users of rubber will
be interested in a new 14-minute
Dow Corning Corp. film, Sitas/ic
RTV, which presents straight fac-
tual data on its room temperature,
ready-to-use, vulcanizing silicone
rubber. Designed by Dow as the
most versatile rubber available.
Silastic RTV vulcanizes itself and
requires no additional heat curing.
Film emphasizes the product's
use for dip coating parts, for use
as a llexible mold material and for
making prototype parts. It was
produced and is distributed by
Dow Corning Corp., Midland.
Michigan. iMual editing was per-
formed by George Colburn Lab-
oratory, Chicago. g'
* * *

32 Million View Ford's
Motion Pictures in 1958

l-"ord Motor Company motion
pictures, nearly all of them pro-
duced in color and distributed in
16mm sound, were viewed by
more than 32 million persons in
classrooms and at group meetings
during 1958, the company's News
Department reveals. I*

Ghoemaker's Children all too
often, only a few of the nation's
busy producers of motion pictures
and slidefilms have found time (or
taken it) to spell out the problems
and potentials of these visual me-
dia on their own acetate.

Joining the list of notable ex-
ceptions this month is a new color
slidefilm about slidefilms. titled
Sales Report — Zero. Produced and
distributed by Transfilm Inc., the
new tool incorporates excerpts
from this producer's titles now in
use in manufacturing, food, insur-
ance, textiles, chemicals, petroleuni
and advertising.

These many uses are fortified
by production background which
shows how an initial outline is car-

Soiiiut slidefilms are
used for sales and
product promotion,
public relations,
employee indoctrina-
tion and training:
Sales Report — Zero.

ried through research, script,
storyboard. recording, finished art
or photography and, finally, the
lensing of selected scenes on the
first film strip.

With well over 100,000 sound
slidefilm projectors actively in use
throughout industry and the dealer
field, the potential is still consid-
ered very large. (As witness the
recent application of sound slide-

Summertime . . .

when your films
are out of circulation

is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
remake dried-out splices.

Then, thoroughly reconditioned,
your prints will be ready for hard use
again in the fall.

Of course, before proceeding
we tell you the cost . . . SEND
US YOUR PRINTS NOW.

Jeerless

FILM PROCESSING CORPORATION

I6S WEST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF

films on the West Coast for elec-
tronic bench instruction of work-
ers on assembly detail.)

"Motion pictures and slidefilms
have distinct purposes," says
Transfilm's Pud Lane, "and they I
are rarely interchangeable." As is '
made clear in the slidefilm, Lane '
cautions business executives to ,
first determine the need, the audi-
ence and the message before the
film medium is chosen. I

Sales Report — Zero is 12 min-
utes long and is available on let- ;
terhead request from the Slidefilm
Division, Transfilm Inc., 35 West i
4.5th St.. New York 36, N.Y. 9 '

American Express Slidefilm
Covers the History of Money

The history of money is ex-
plained in a new colored film strip
produced by Fred Rosen Associ-
ates for the American Express
Company's Travelers Cheque Sales
Department.

How checks, currency, letters of
credit and travelers checks devel-
oped along with the history of
banking, is demonstrated for
classes in economics, business edu-
cation, and history.

Available to schools and banks
from the American Express Com-
pany, the strip. Money — Forms
and Functioits. shows how the
changing needs of civilization have
led through the ages to new money
forms and banking functions. 9

Sports Uses of Chicago Parks
Shown by General Finance

, Sports facilities available in
Chicago parks are shown in a new
16 mm sound film produced under
the auspices of the Chicago Park
District.

Entitled TIte Chicago Sports
Story, the film is available to public
or private organizations upon re-
quest to the General Finance Cor-
poration, Evanston, III.

The 30-minute color production
covers the use made of the nuilti-
tude of public sporting facilities in
Chicago parks by industrial and
company-supported teams. ^

BUSINESS SCREEN MAGAZINE

IT TAKES
AN
EXPERT

Tcacliin'r ^ oimjislcrs lo Swim and Live

■It'll I'iMtss S|»«>iis«trM an .\\vsiril-Wiiiiiiii)£ I*i«*liir4'

KNOWING YOUR AUDIO-
VISUAL NEEDS AND PRE-
SCRIBING FOR THEM IS THE
JOB OF YOUR PROFESSIONAL
NAVA DEALER

Tlio NANA member is a spe-
cialist in everything audio-
visual. You save money, time,
and worry when you learn to
rely on him for exery kind of
audio-\ isual need.

PLANNING an .\ - \' program
for an\' purpose, the N.\V.\
Dealer can save you false
starts and help make your pro-
gram more effective.

SERVICE on any kind of pro-
jection equipment is the
N\\'.\ Dealer's specialty.

RENTAL of projectors, sound
i(|tiipment, tape recorders, to
sa\e \ou time, money, and
shipping problems.

FILM LIBRARY SERVICE is of-
fered 1)> NANA Dealers.

Rely on the recognized ex-
pert . . . call in your nearest
NAVA Dealer for any kind of
audio-\isual help . . . make
him a part of your audio-
visual program.

MCMBEB
MATIOHAt^

National Audio-Visual Association, Inc.
Fairfax, Virginia

Please send me a list of authorized, pro-
fessional NAVA Dealers coded to show
services and rental equipment offered by
each.

Name ,

Company

Address

City e. State

SroNsoKs: American Rod C ross;
Metropolitan Life Insurance ("o.

1 1 1 1.1 : I ('(i( hiiii; Johnny I'd Stiini.
14'/L' min, color and b w, pro-
duced by the William J. Ganz
Company

■ir ■€'onccrncd vvi.h the fact that
drownings are second only to auto-
mobile accidents as a cause of
accidental death among children,
the American Red Cross has re-
leased this new lilm to stimulate
parental interest in developing
aquatic skill in their children.

Based on the do-it-yourself Red
Cross water safety training booklet
of the same name. T cacliiii\i
Johnny is an entertaining portrayal
of the proper method for teaching
younger children to enjoy the
water safely and develop swim-
ming ability.

With the increasing number of
private swimming pools, the Red
Cross believes it is urgent that the
base of swimming instruction be
broadened for young people.

In introducing the tilm at a
recent New York preview, Ed-
ward T. Kennedy, former Colum-
bia swimming coach and a swim-
ming teacher for 50 years, pointed
out that "the do-it-yourself" idea

ol having parents ie;ich their own
children, as depicted in Teaching
Johnny To Sulin is a particularly
good one because it has been con-
clusively demonstrated that the
undcr-nine-year-old group learn
swimming most easily through in-
dividual instruction.

"Every day you read in the
papers of accidents in backyard
pools which never need have hap-
pened." Mr. Kennedy went on,
citing the drowning of a four-year-
old in Scarsdale. N. Y. recently,
in which the mother's rescue ef-
forts failcil.

"A parent need not be an ex-
pert swimmer himself," Mr. Ken-
nedy said, "to give his child this
ctnirse of instruction, which not
only teaches a child proper tech-
niques, but gives him as well a
respect for the water and an
awareness of the need for being
careful."

Teachini; Jolinny To Swim was
financed as a public service by the
Metropolitan Life Insurance Com-
pany. It recently won a Chris
Award at the Columbus (Ohio)
Film Festival. Prints in either
color or b w are available for loan
or purchase through Red Cross
chapters. Color prints sell at
$37.50 and b/w at $14.00. ff

A Film to Motivate Creative Thinking

Xt>\v 22-.>!iiiiil4' Film SIiowk "lniii$:iniilioii ill ^Vork*

■.X Roundtable Productions an-
nounces the release of a new sub-
ject, Imagmation At Work. This
new 16 mm. motion picture on
creative thinking is intended for
use in management development
courses, engineering and sales
training, and in high school and
college classes dealing with indus-
trial psychology and design. The
purpose of the film is to stimulate
the flow of new ideas and to de-
velop an atmosphere in which crea-
tive abilities are recognized and
encouraged.

Utilizes "Brick" Technique

The film, 22 minutes in length,
concerns itself with the well known
"brick" problem long used in
teaching creative thinking. The
handling of the production, how-
ever, is completely novel. The
story centers around a pantomim-
ist who has inherited a brick
factory — and finds himself over-
loaded with bricks. As the narra-

tor helps him solve his problem, he
discusses four factors which psy-
chological research has shown con-
tribute to creative ability: sensi-
tivity, fluency, flexibility and
originality. The narrator also dis-
cusses the major blocks which in-
hibit creative thinking: perceptual,
cultural and emotional blocks, and
suggests how to overcome them.

Need to Foster Creativity

Although the approach to the
subject is sometimes humorous, the
importance of fostering creative
ability to an individual, to a com-
pany or to our country can hardly
be overemphasized. It is believed
that this new film can be a valuable
training aid to anyone interested in
this important subject.

Preview to Purchase Film
Imagination At Work is avail-
able for a courtesy 5 day preview
from Roundtable Productions, 139
South Beverly Drive. Rm. 333.
Beverly Hills.' Calif. Q^

THE NEW

EXECUTIVE

The Visual Sales Aid That

PUTS YOUR STORY ACROSS!

Demonstrate your services, your products
EFFECTIVELY, DRAMATICALLY with the C.O.C.
EXECUTIVE Projection Table Viewer. You
stimulate interest, create excitement, be-
cause the truly portable C.O.C. EXECUTIVE
is the most intelligent sales tool for busi-
ness, industrial, educational or advertising
use. Set it up in 3 seconds for group view-
ing, in fully lighted rooms. Easy to carry,
simple to handle.

• Precision optical system • Patented 8x8
Lenscreen for wide-angle viewing • Automatic
Airequipt slide changer • Up to 36 2 x 2 slides
per magazine • Rugged, self-contained alumi-
num unit • AC-DC, 100125 volt • Smaller than
briefcase, only abt. 6 lbs. $69.50

NOW

For VISUAL
Education

J DRAIVIATIC
Viewing

i^^ EXAMINER

THE NEW PORTABLE

FILM STRIP PROJECTOR

Ideal lot educational, industrial, audio-
visual use A complete theatre, with
built-in screen and projector in a com-
pact, handy carry case Designed tor
group viewing without room darkening
Just lift top and you are ready lor
dramatic visual presentations with bril-
liant clarity For the first time a quality
engineered, dependable film strip pro-
jector at this attractive price!

• Large 6" X 8" "Lenscreen" for wide
angle viewing • Precision Optics • Rear
view projection system • For Single Frame
35mm Strip Film • Qne ((not) framing &
film advance with click stops • Compart
aluminum unit • A-O 100 125 volt • Smaller
than briefcase, only abt 6 lbs $59 50

Request illustrated literature & name of
dealer nearest you

.^rc^eJ^ 37-19 23rd Avenue.
INDUSTRIAL Wm Island City 5, N. Y.

Mail Coupon for Free Booklet '

Please send illustrated literature with
full details on COC Visual Aids to

Name

Address

City Zone State .

NUMBER 3 • VOLUME 20

19 59

Combat-Readv Report from Lockheed

Tiii»« Timely Film Shows D«>I>iim<> A.spt'cl.s of Aviation

Above: look inside a crevasse cis
Army Engineer studies structure
and physical characteristics.

"GREENLAND"

i^ With the nation's defense look-
ing northward toward the Arctic
and over the Pole, a new U.S.
Army Corps of Engineers" motion
picture, titled Greenland, carries
unusual audience interest.

Based on the engineering and
research work of the little-heralded
Snow Ice and Permafrost Research
F.stablishment of the Corps, lo-
cated in the Chicago suburb of
WiliiiL-tte. this 2.'i-minute color
lilm was produced by Capital Film
Service. It takes viewers on an
exciting adventure with engineering
and scicntilic crews engaged in
projects concerned with snow and
ice conditions on the Greenland
Ice-Cap.

Purpose of the Greenland studies
is to develop both scientific and
engineering methods necessary to
establish, maintain and support
large-scale facilities and military
operations in the Arctic. Glaciers,
bli/zards (with winds reaching
100 miles per hour at temperatures
as low as cSO degrees below zero )
and the mysterious "whiteout" are
all a part of the research program.

Crevasse problems (and special
apparatus for the detection of
these awesome, hidden depths)
are pictured as is construction and
tunneling into deep ice. Giant
rooms have been excavated to
determine the strength and plastic
How of the ice.

This fascinating report on a
little-known part of the nation's
defense establishment carries real
interest for civilian audiences.
Prints may be borrowed (on letter-
head request) from the U.S. Army
Snow Ice & Permafrost Research
Establishment, 12 1 5 Washington
Ave., Wilmette, Illinois. Allow
plenty of booking time. ff

Below : weasel follows flaa-nuirked
"highway" over Ice Cap.

Sponsor: Lockheed Aircraft
Corp., Georgia Division.

Title: Operation Big Slick, 13
min, color, produced and dis-
tributed by Lockheed Aircraft,
Georgia Div.

ii( The defense aspects of Amer-
ica's aviation industry, under both
"brush-fire" and nuclear retalia-
tion conditions, are brought to the
public's attenticm through daily
headlines and magazine features.
But until John O actually sees for
himself how the men and the ships
that hold his fate operate under
battle conditions, his picture must
necessarily be hazy and inconclu-
sive.

Operation Big Slick is fortun-

ately an imaginative portrayal of
what Lebanon might have been
like, but this 13-minute color pic-
ture of simulated combat condi-
tions is realistic enough to cause
its narrators to caution viewers
that they are not viewing a bona-
fide war.

Slop a Brush-Fire War

It opens with a "bang" as fighters
of the Tactical Air Command blast
enemy-held positions. A joint
Army Air Force strike force has
been "ordered to stop a brush-fire
war halfway around the world. Fol-
lowing the air strike, airborne as-
sault troops parachute in on Drop
Zone Baker. Soon after, giant
clusters of parachutes gently lower
tanks, trucks, artillery and other

COLBURN EDITING SERVICES

Our Producer Service Editors are uniquely qualified to help you
make the most effective film presentation possible.

As your representative a Colburn Editor will

• Edit your footage

• Arrange for titles

• Direct narration recording

• Select music and sound effects

• Direct mix re-recording

• Coordinate final picture and
sound track for printing

Take advantage of our extensive experience in applying
the techniques of pictorial continuity.

On your next production let Colburn Editors unlock
the full potential of your footage.

GEO. W. COLBURN LABORATORY, INC.

164 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-62S6

support equipment to the embat-
tled ground forces.

From other airbases come on-
the-scene reports of missile move-
ments, more airborne and infantry
troops, more supplies. A strategic
airlift is established and a mecha-
nized loading system places some
20 tons of cargo aboard a C-130
transport in less than one minute.

Climax of the story comes when
the first C-130 lands on a rough,
hastily prepared forward landing
strip to olT-load ground troops,
trucks and weapons for the begin-
ning of a tactical air lift. After
quick conversion, these same air-
craft fly out with the wounded for
a six-mile-a-minute trip to rear
area hospitals.

Film Without Commercials

While conceived by Lockheed
writer director Bob Strickland to
"sell" the capabilities of the Lock-
heed-built C-130 prop-jet trans-
port, the film is not plaqued with
commercials. The company's name
appears only in the end credit
titles.

Prints are available for loan to
responsible adult groups from Lee
Rogers, director of public rela-
tions, Lockheed Aircraft Corp.,
Marietta, Ga. 9

* :;.- *

HARROGATE:

(CONTINUED FROM PAGE 28)

cut through all barriers, ignore ir-
relevancies, make a mock of lan-
guage.

"But like any art," he declared,
"it calls for a high degree of skill,
imagination and technical etfi-
ciency. It can be a disaster if any
of these is absent."

A most active supporter of the
Harrogate Festival was Britain's
Association of Specialized Film
Producers whose president, Frank
A. Hoare, is head of Merton Park
Productions. Mr. Hoare was Ex-
ecutive Chairman of the Festival
Committee. R. T. Edom, Executive
Secretary of the Specialized Film
Producers, played a leading role
in handling the many and compli-
cated details of the program.

Screenings at the Royal Hall, the
St. James Cinema and the special
screening room at the Majestic
Hotel were an improvement over
the previous year (which left much
to be desired). An exhibition of
equipment, laboratory services, etc.
was well attended and included
such products as Arriflex, Bell &
Howell. The B&H exhibit made
good use of its U.S. production
Ideas and Film, produced by Tele-
cine of Chicago. ^

BUSINESS SCREEN MAGAZINE

Outdoor \<hrrtisiii«i

|»r«>-S«'i*«'«'n ltillli<iar«lM \\

TWO of the nation's largest out-
door advertising companies are
making good use of s'- le projec-
tion for pre-scrcenings oi new bill-
boards for both clients and adver-
tising agencies.

Foster & Kleiser began using
?5nini Selectroslide equipment, in
their Los Angeles olhcc nine years
aco. According to Joseph Black-

Deskside controls illuminate this
wall screen at Pacific Outdoor

stock, this Spindler & Sauppe
equipment is used from 250 to
300 times annually with "never a
single malfunction." Three addi-
tional units were acquired and are

SLIDE FILMS

MOTION PICTURES

•

As clear an crononiy

as your telephone

•

Write for our booklet,

"How Mu«h Should

a Film Cost?"

IIXIO

SOUND BlISIXES** FIL>IS

75 East lli-thuiw Avenue

Detroit 2. Michigan

TR 3-0283

•

131 North Ludlow Street

Davton 2. Ohio

BA 3-9321

V'lnns Sli<»v lo SiW

ilh .'irMiiiii r«l«r Sli«les

used on the Pacilic Coast for e-\-
hibits at shows and conventions as
well as poster sales presentations.

"Theatre" in an Office

Mounted above the desk (see
cut ) of the sales manager at Pa-
cific Outdoor Advertising is a large
•fratiied picture" with a translu-
ccMit screen on which the Selectro-
slide throws its image from be-
hind. The S M controls picture
changes with remote button at his
desk-side. In this limited olVice
space, according to POA sales
promotion manager Tom Durkin,
"only a Selectroslide could be made
to work."

Pacific Outdoor alst) uses 35mm
slides of all important postings and
combines these with a series of
slides giving key traffic statistics
and prepared charts and graphs
(as do Foster & Kleiser). Used
in organized sequence in the inter-
changeable drum of Selectroslide,
they provide effortless visual dem-
onstrations.

Visualize Cut Out Boards

POA also maintains installa-
tions of this equipment in their
San Francisco, Chicago, and New
York offices for regional use in
these sales areas. One special use
for Selectroslide is the visualiza-
tion of large spectacular "cut-outs"
to show their use in relation to the
background of a painted board.

A third user in the Outdoor Ad-
vertising field is the National Out-
door Advertising Bureau who re-
port regular use of the Selectro-
slide in each of their four branch
offices and at New York headquar-
ters. 9

* :■: *

10-Minute Du Pont Film
Shows Safety Glass Benefits

'k The story of the discovery of
the plastic material used as an
inner layer in laminated safety
glass will be seen by patrons of
outdoor movie houses in a newly
released Du Pont theatrical short
subject.

The 10-minute tilm. Your Silent
Guardian, to be shown in 2,000
outdoor theatres this summer, cen-
ters about Dr. Benedictus and his
discovery of the way to produce
safety glass in France about 1900.

It is hoped that spectators who
see the film through the safety glass
of their auto windshields, will ob-
tain an increased awareness of pro-
tection afforded them by safety
ulass. w

SYLVANIA

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PROJECTION LAMPS...

for all makes . . . all types . . . in all sizes

New Sylvania Ceramic Blue Tops are available
in all standard sizes for any projector . . . lo
fill your exact requirements for clear,
brilliant projection.
Blue Tops offer these superior qualities:

Brighter , . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted lops . . .
machine-made filaments assure pictures
bright as lite.

Cooler . . . Ceramic Blue Top is bonded to the
glass lor improved heat dissipation . . . cooler
operation assures longer lamp life.

Longer lasting . . . Exclusive Sylvania shock
absorber construction protects lilamcnts from
vibration damage.
Use SyKania Ceramic Blue Top in your projector
. . . your slides and movies deserve the best!

Sylvania Lighting Products

Division of Sylvania Electric Products Inc.

1740 Broadway, Nf?w York 19, N. Y.

W SYLVAN 1 A world leader in photographic lighting

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DUAL SOUND

EDITOR

Edit single and double

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optical sound.

Edit single system Magna-

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Optical or Magnetic .Mnfiel

$195.00

TIGHTWIND
ADAPTER

Jnly tiglUwind adaptL-r
operating on ball bear-
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Eliminates cinching or
abrasions.

Winds film, no hoUlins.
Fitted to any 1 ''• ui "~>
mm rewind.

$29.00

ECCO No. 1500

Cleans, conditions and lubricates film in
one easy operation. Non-inflammable,
eliminates waxing, absolutely safe.

Speedroll Applicator

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Ecco 1500 cleaning
fluid, per gal. $9.00

Ecco 2000 Negative

cleaning fluid.

per gal. $«.50

BROADWAY tat 60.h Si.) NEW YORK J3 . PLaia 7-6977 - CoWe I

I ot Columbus C^r
N«w York* »•■

NUMBER 3 • VOLUME 20

1959

"SELECTROSLIDE performed continuously...

without any mechanical failure..."

so wrote the Deputy Coordinator,
U.S. Building Exhibits, United States
Commissioner General in Brussels to
George A. Sauppe, President of
Spindler & Sauppe — and added . . .
"Selectroslide operated magnifi-

cently . . . used continuously since the
beginning of the Fair and operated
1 3 hours a day, 7 days a week for
189 days . . . we were very pleased
with the ten machines we purchased'.'

(l.l.ilK oil ihc CABlNin' MODEL which is particularly ef-

iiblic |jla(cs vviiii licaw iraflir. Screen at cye-le\el permits

arge groups ol ju-ople to watdi the picture and the sales messages.

Write lot
re(ti\e in jj

YOU CANT BUY A BETTER NOR MORE VERSATILE PROJECTOR
THAN THE SELECTROSLIDE - WRITE FOR FULL INFORMATION

spindler
&lsauppe

2201 Beverly Boulevard
Los Angeles 57, California

Established 1<^ 24

MANUFACTURERS OF SELECTROSLIDE CONTINUOUS AUTOMATIC SLIDE PROJECTORS

CRAB DOLLY

MOVIOLA

The Leading Manufacturer
of Film Editing Equipment

Film Editing
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MOVIOLA MANUFACTURING CO.

1451 N. GORDON STREET • HOLLYWOOD 28, CALIFORNIA
Phone: Hollywood 7-3178 • Cable: MOVIOLA, HOLLYWOOD

THE BUSIIVESS SCREEIV EXECUTIVE

Nows of Slaff AppoiiiliiK'iils mid >V«v Positions

Barnett Glassman Is Elected
President of Pathe News, Inc.

/' Pathe News has announced the
election of Barnett Glassman, fi-
nancier and producer of the "Jack
London TV Playhouse" series as
president of Pathe News and its
afiiliated companies, Glassman has
a sizable stock interest in the firm.
Plans were also announced for
a Pathe News Roundup of the

iarnett Glassman . . . new
presidenf at Pathe News

Week for television, and the News
Magazine of the Screen. Pathe has
25,000,000 feet of film in its news-
reel library, the Pathe News Maga-
zine of the Screen, and musical
Telcscriptions that Glassman in-
tends to utilize for future produc-
tions.

President of Jack London Pro-
ductions. Inc., he produced Cup-
lain David Grief, 39 half-hour
shows in color, distributed by
Guild Films, Inc., and has in pro-
duction two more series: Jack
London's Call of the Wild and
Smoke Below. He was associate
producer of the $4,000,000 film
John Paul Jones, a Warner Brothers
release. Glassman, for 15 years,
served as financial consultant and
adviser to theatrical projects and
large manufacturinc firms. He is
41. ^ S

Ray Wilcox, board chairman (left) ]
with president George E. Johnson

Ray Wilcox to Head Board
At Houston Fearless Corp.

ii The election of Ray C. Wilcox
to the position of chairman of the
board and George E. Johnson to
the presidency has been announced ;
by the Houston Fearless Corpora- ;
tion. Mr. Wilcox is the former i
president of the West Coast man- i
ufacturer of automatic film proc-
essing equipment and studio acces- \
sories. Mr. Johnson was executive ,
vice-president. I

Earnings were up four times '
in 1958 over the previous year, |
equal to 15 cents per share over |
a '57 figure of four cent per share, i
Company is also engaged in the ;
manufacture of precision compo-
nents for missiles and aircraft. Q"

Atlas Film Corp. Elevates
Herman to Vice-Presidency

Atlas Film Corporation, Chi-
cago, has elected James L. Herman
a vice-president of the firm, L.
P. Mominee, president, has an-
nounced. Herman has been with
Atlas since 1956 as a specialist in
public relations film production.
Previously he spent over ten years
in newspaper, radio and television
work. U'

£i b ru ry

MOOD
and

TITLE MUSIC

For Every Type of Production

IMHIH. ON A "PER SELECTION" OR "UNLIMITED USE" BASIS

For Full Details Write, Wire or Phone

AUDIO-MASTER Corp.,

17 EAST 4Sth ST., N. Y. 17, N. Y.

BUSINESS SCREEN MAGAZINE;

LeMay to Head Ozalid's
Visual Aids Operations

■,; J.iincs I.. LcM.iN IS ihc new Is
appointed riKinajier of visiuil aitis
of the O/aliil Division. General
Aniline and F-"i!ni Corporation,
James A. Travis, Ozalid general
sales manager, has announeed.

LeMay, formerly Mid-Western
reszional direelor of \isiial aids for

James E. LeMay

the division was assistant chief of
the audio-visual center. Air Uni-
versity Library at Maxwell Air
Force Base, Ala., before joining
Ozalid, and also served as audio-
visual director and instructor at
the College of St. Thomas, St.
Paul, Minn. Headquarters of the
Ozalid Division is Johnson Citv.
N.Y. U

Byron, Inc. Names Clink
As Head of Sound Services

I he appointment of Jack Clink
as director of sound services has
been announced by Byron, Inc.,
Washington. D.C., film laboratory.

A quarter-century veteran of the
sound field. Mr. Clink was asso-
ciated with the sound department

(

Jack Clink

at MGM studios, Hollywood and
during World War II became one
of the orginal members of the
Army Pictorial Service. He later
served in Lord Louis Montbatten's
command in Southeast .Asia.

Following World War II. Mr.
Clink joined the stalT of Edgar
Monsanto Oueeny. industrialist and

nature plu)tt>grapher, participating
in expeditions to British East Af-
rica and (he Sudan for the Ameri-
can Museum of Natural History.
As head of Byron sound serv-
ices, Mr. Clink will manage a re-
cently installed I6nun Westrex
sound system, said to be the most
complete in the U. S. IJ}'

Kreger Elected Creative
Mprketing V.P. at Wilding

vv Leon A. kreger has been elected
vice president in charge of cre-
ative marketing services for Wikl-
ing Picture Production, Inc., Chi-
cago, H. Williams Hanmer, Presi-
dent, has announced.

Kreger has hcadeil the Creative
Marketing Services tiepartment at

Leon A. Kreger

Wilding since its establishment in
1957, which utilizes a case history
approach to sales training and
management motivation studies
developed by him.

Joining the Wilding staff in 1948
as senior staff scenario writer,
Kreger has written many important
motion pictures and created pro-
grams for Ford Motor Company.
Sears, Chrysler, General Electric,
Crosley, Bendix, and Brown and
Bigelow. He has also prepared
many Wilding industrial stage
shows, introducing new model
automobiles and appliances to
dealers.

He worked on newspapers in
Buffalo, N.Y., before becoming a
motion picture producer and staiT
writer for the state of New York
in 1936. During World War 11,
he produced Air Corps training
films at the Signal Corps Training
Films Laboratory, Wright Field,
Dayton, Ohio. Before joining Wild-
ing, he was scenario editor and
director of sales and marketing
for Burton Holmes Films, Chi-
cago. S'

EUROPE'S LEADINO
ANIMATION STUDIO*

(dm QAMi^itlMjdffh

5|ci7 MAJOR INTERNATIONAL AWARDS
INVITE ENQUIRIES FOR

NJ^^O^ .^

Lysbeth House, Soho Square, London W. 1
In U.S.A. Louis de Rochennont Associates
380 Madison Avenue, New York, N. Y.

The HIG Magazine for a BIG Medium: Films!

ix That's what nearly 10,000
leading business and govern-
ment users of the film call
Business Screen. First with
the news and features of fac-

tual films, this authoritative
magazine is your best guide to
effective use of films in busi-
ness. Two years for only
$5.00; $3.00 annually. ff

' S- ■ . .

"DIAL THE MILES"

Produced for Southern Bell
Telephone Co., distributed
nationalhj through A. T. & T.

Blue ribbon award winner in
Sales and Promotion at 1959
.American Film Festival,
Now York Citv.

Prize winning

motion pictures such as "Dial the
Miles" are the product of a good
producer, a good story to tell, a
good client,

hi/t 1)1 ost of cill . . .
iniit^iiicitwii

frank .
wilkrd

productions

3223-B C.MNS HILL PL., M.W.
ATL.ANT.\ .S, GEORGl.A • CE 7-22S2

NUMBER :!

\' O L U M E 2 0 • 1 9 .5 9

Vldlcon PanJilt Head

Vidicon Pan and Tilt Head
Has Counterbalance Feature

>; A large-size Vidicon pan and
tilt head for motion picture cam-
eras has been announced by Cam-
era Equipment Company, Inc., of
New York. Meeting all specifica-
tions of higher priced comparative
heads, it is suggested for use with
such cameras as the Auricon Super
1200, Auricon Pro 600, Arritlex
16mm or 35mni in bhmp, Mitchell
16n)ni, and Maurer I6nini.

A bahmce feature built into the
head counterbalances the weight
of the camera and allows the cam-
eraman to pan and tilt smoothly.
It features a large pan locking lever
which affords sensitive control set-
ting of friction for the operator's
panning tensions selection. Price
of the Vidicon pan and tilt only.
$32.*^. 00; wooden tripod, -SI.'^O.OO:
all-metal tripod, $260.00. f^

* * *
Latest Mitchell Cameras
Record Missile-Rocket Data
W Exact pin registration during
film exposure and event time lo
one millisecond in the latest I6iinii
and 3.Smm motion picture cameras
protluccd by the Mitchell Camera
Corporation, Glendale, Calif., per-
mits the photography of high-speed
night. Cameras can be used on
radars, tracking camera mounts.

Below: exact pin registration
is Mftcheil Camera's big asset .

New AUDIOVISUAL Equipment

Recent Product Developments for Production and Projection

photogrammetric mounts and fixed
tripods to record missile and rocket
development data, according to the
manufacturers.

Camera motors allow synchron-
ous as well as in-phase operation
of several cameras trained on the
same subject from different angles.
Mitchell cameras operate at speeds
from "stop motion" to 128 frames
per second. A specially-designed
"rack-over" mechanism permits
focusing directly through the cam-
era lens in standard motion picture
work without disturbing its posi-
tion. ^ g'
* * *

Westinghouse Shows New
Ultra Speed Photo Floods

Two new phototlood lamps for
ultra high speed photography have

been developed by Westinghouse
engineers. Substantially smaller
than similar light sources, new
lamps are said to permit greater
maneuverability in high speed cam-
era work.

New phototlood lamps are 300-
watt R30 type bulbs. One lamp,
designated the DVP, is a 115-
120 volt photollood bulb. Second
lamp, called the D.XA, is a 28
volt bulb intended for use pri-
marily in aircraft for photograph-
ing moving parts. Both new types
replace larger, cumbersome 750
watt lamps, no longer consideretl
maneuverable enough for high
speed photography necessary in
all phases of industry, according
to H. J. Hanbury, photo market-
ing manager of the division. g'

or even light!

you get excellent picture projection
with Da-Lite's Wonder-lite" LENTICULAR!

Day lime slide and iimvu- showin^is v.
be hamp<*rc-(i by inabilily to darken a
room — but no! with the new I)a-Lil<
Lenticular projection screen surf.ice.

You get bright pictun^s — outstandin
color reproduction — under all condition,
Ideal for wider viewing angles, too.
without eye fatigue. Non-scratching,
washable vinyl surface assures years of
service. Available in portable

tripod and wall models. {||

Write tor literature and name ot
DaLite Franctiised AV dealer
in your area for a demonstration
. . and details on full line of
Da-Lite Vidiomaster Screens.

77j<> Standard B\ Which
AUOOurs An^'Judgrd"

Da-Lite

SCREEN
COMPANY, INC.

Warsaw, Indiana

^Serving Industry and Education for half a Century!

Rapid Spray Film Processor
Delivers 150' Film Per Minute

Processing 16mm or 35mm
black and white positive motion
picture film at speeds up to 150
feet per minute is the new auto-
matic Rapid Spray Film Processor
recently introduced by the Hous-
ton-Fearless Corp.

Fast processing time is made
possible by high impingement spray

m^^^

■Is

New Houston-Fearless Rapid Spray
Film Processor speeds laboratory
time, offers new economies.

application of the developing solu-
tion, fix and wash. Negative film
is processed up to 100 f.p.m. and
complete processing time for posi-
tive film is said to be as short as
five minutes from dry to dry. Im-
pingement drying is also employed.
Write for details to Houston-
Fearless Corp., I lf^(W W. Olympic
Blvd., Los Angeles 4, mentioning
Blisiness Screen. ^

S.O.S. Supply Corp. Has
New Automatic Film Cleaner

An automatic cleaning machine
lor 16 and 35mm negative and
positive film, the Tel-Amatic, has
been developed by S.O.S. Cinema
supply Corporation.

A 3.000 ft. supply reel is fed
into a wet area, where it is jet
sprayed with clean solvent circu-
lated by a pump-lilter-motor as-
sembly. Before leaving the wet
area, the film passes between air
squeegees, which impart a curved
blast of air to both sides of the
lilm. Leaving the wet area, the
lilm passes between two staggered
contra-rotating butlers of Nylon
velvet, having lintless pile of over
2,500 wiping tufts per square inch.

After buffing, a capstan-type
drive provides traction to move
(he film rapidly through the unit.
It is fed to a take-up reel con-
trolcd by an adjustable torque
motor, insuring a speed of 180
feet per minute for the film. The
entire operation, it is reported,
lakes less than six minutes for
1.000 feet of film. W

BUSINESS SCREEN MAGAZINE

The C.O.C. Executive'

C.O.C. "Executive" Rear-View
Projector Offers Large Screen

v; A new tabic priijectdr viewer
which provides an unusual wide-
angle viewing area and an auto-
matic slide changer has been de-
signed by Camera Optics Manu-
facturing Corporation. New York
City.

The C.O.C. E.\ecutive model
oilers, in addition, an f3.5 coated
color-corrected anastigmatic lens;
precision optical system with front
surfaced, optically Hat mirror and
50 watt projection lamp, and lin-
gertip focusing, according to the
manufacturers. Operating on al-
ternating or direct current and 100-
\15 volts, it has an indexed slide

Is Your Film

• Scratched?

• Dirty?

• Brittle?

• Stained?

• Worn?

• Rainy?

• Damaged?

Then why not try

specialists in the Science of

FILM REJUVENATION

RAPIDWELD Process for:

• Scratch-Removal • Dirt

• Abrasions • "Rain"

rapid

FILM TECHNIQUE

3702A 27th Street, Long Islantl City 1, N. Y.

Founded 1940
Sfnd Jor Fret Brochure^ "Facte on Film Care"

Netv Life For Old Film
Long Life For New Film

system which h, indies ?ih 2x2 slides.
allowing selection of individual
slides. It lists at $69.50. i^'

:{; * *

Triangle Projectors Offers
Island Display Sales Unit

v- The motion picture Island Dis-
play Salesman unit currently
olTcred by Triangle Projectors.
Inc.. Skokie. 111., can be set to
operate for one cycle or continu-
ously. Sound can be heard through
a loud speaker, which can be mod-

*!^

'Island Display Salesman"

ulated to suit surrounding condi-
tions.

Projector used is the Bell and
Howell Filmosound i£3S5 optical
sound 16 mm. projector with 15
watt amplifier featuring sealed lub-
rication. Special humidifier and
filter units moisten and clean air
drawn into the sealed projector
cases, replacing moisture in the film
as heat from the projector light
beam expels it. The display cab-
inet is made of cream colored
Marslite Pegboard.

The Cine Display Salesman
oilers 55 square inches of selling
display space, uses floor space of
5 square feet and stands 60 inches
high. W

* * H:

Planoscope Corp. Announces
New/ Plastic Lettering Kit

V Camera Equipment Company
of New York has been named dis-
tributor for Planotype, a new plas-
tic letter which can be used for
movie titling. TV slides, in artwork
for slide films, and in presenta-
tions. The product is manufac-
factured by Planoscope Corpora-
tion.

Made of a special plastic which
is reported to be characteristically
thin, pliable, light, and durable,
it is not affected by normal tem-
perature changes or moisture. It
may be used outdoors as well as
in, according to its makers.

It is said to adhere on contact
to almost all surfaces. 9

COMPLETE MOTION PICTURE EQUIPMENT

RENTALS

FROM ONE SOURCE

CAMERAS

MITCHELL

I6mm

35mm Standard

35mm Hi-Speed

35mm NC • 35mm BNC

BELL& HOWELL

Standard • Eyemo • Filmo

ARRIFLEX

16mm • 35mm

WALL

35mm single system

ECLAIR CAMERETTE

35mm • 16/35mm
Combination

AURICONS

all models single system
Cine Kodak Special
Mourer • Bolex
Blimps • Tripods

LIGHTING

Mole Richardson

Bardwell McAlister

Colortran

Century

Cable

Spider Boxes

Bull Switches

Strong ARC-Trouper

10 Amps llOV AC 5000W-

2000W-750W

CECO Cone Lites

(shadowless lite)

Gator Clip Lites

Born Doors

Diflusers

Dimmers

Reflectors

ZOOMAR 35mm

EDITING

Moviolas • Rewinderi
Tables * Splicers
Viewers (CECO)

GRIP EQUIPMENT

Parollels • Lodders
2 Steps • Apple Boxes
Scrims • Flogs
Gobo Stands
Complete grip equipment

SOUND EQUIPMENT

Magnosync-mognetic film

Reeves Magicorder

Mole Richardson Booms and

Perambulators

Portable Mike Booms

Portable Power Supplies to
operate camera and recorder

DOLLIES

Fearless Panoram
Mc Altster Crab
Platform • Western
3 Wheel Portable

WE SHIP VIA AIR. RAIL OR TRUCK

FRANK C. ZUCKER

(vflliieRfl €ouipni€nT(o.jnc.

- Dept. S 315 West 43rd St.,
New York 36, N. Y.JUdson 6-1420

Our Specialty...
SALESMANSHIP on film

As scores of top tirms can tell you, there's no faster,
more forceful way to put your message across than
with a Hnllaihl-W'egman film.

What job do you have for Hollaml-WegniiH! salesman-
ship-un-filni^ Phone or write us about it today!

HOLLAND-WEGMAN PRODUCTIONS

197D*lawar* • BuHale2,N.Y. • TaUphon*: MAdiion 7411

N U .M B E R .3 • VOLUME 21) • 1959

FILM SHIPPING CASES

Best quality domestic fibre
Heavy steel corners for
added protection
Durable 1" web straps
Large address card holder
with positive retainer spring
Telescopic construction
allows additional capacity

Write direct to manufacturer
for catalog.

WM. SCHUESSLER

361 W. SUPERIOR ST.
CHICAGO 10, ILLINOIS

, .CLOSED CIRCUIT.

TV LENSES

For Shooting Under

Adverse Lighting

Conditions . . .

Superb High Speed Carl
Meyer 16mm Lenses in
Focusing "C" Mounts.

• 1" — F/0.95 _

• IV," _ F/1.0.

$249
$249

Write for Photo Lens Encylopedia
BS 559

120 Papes Of

PlniM l:<iuipinfni

fRee CAULOO

coth anni\i:rsary

•Crcnlcsl Lens OfferinRsI
"Cameras- Rt^gular. Indus-
trial & Scientific! "^EnlarRcrs
-Solar Etc! "LiqlitinK-Pro-
fcssional— Strobe Kic! "Ac-
ccssoric;- W'riii- I'r

BURKE & JAMES, I

aai S Wabash. Ctiicago 4. Illinois

■ ■ ■ ■ ■ B

BEHIND the SCREEN

Editorial Notes and Commentary

You Won't Believe It but the Attorney
General in Kansas (John Anderson) has
invoked an ancient state statute that requires
all films shown to the public in that state to be
submitted to the Kansas State Censor Board
in Kansas City, Kansas. Otherwise prints face
possible seizure. Only religious films shown
in churches and educational films shown in
school classrooms are exempted by personal
order of the Attorney General. A censorship
fee of $1.75 per reel (400 ft.) is charged, plus
transportation.

The National Audio-Visual Association has
embarked on a campaign to change this un-
just and unreasonable law. Meanwhile better
clear your sponsored film title if you want to
reach audiences in Kansas. 9'

National Defeme Education Appropriation
Fundi Pass; Await President's Signature

it The 1959 supplemental appropriations bill
which includes $75,300,000 for the National
Denfense Education Act, passed both Houses
of Congress on May 14 and is now awaiting
the President's signature. It provides an ad-
ditional $37 million for purchases of equip-
ment and materials under Title III, as com-
pared to an initial "starter" appropriation of
$19 million. This is the national legislation to
improve instruction in languages, science and
vocational areas.

The educational television lobby has done
a great job of advancing its cause in the various
states; there are numerous science teaching
films and a growing number of language in-
struction aids but what about the serious prob-
lem of vocational instruction? 8'

L. Mercer Francisco Joins Atlas Film
Corporation as Editorial Consultant

ii One of the statesmen of the film industry
has joined the Atlas Film Corporation as L.
Mercer Francisco, head of Francisco Films
since 1942, becomes Editorial Consultant to
that 46-year-old studio organization. |}'

Our Prices Are NOT Competitive!

(They're actually less than half

the industry's overage!) We've
got something really unusual in
QUALITY motion picture pro-
duction for LOW budgets.

Checl< our "name" clients
Check our quality
Check our prices

Write or call for free information

CREST PRODUCTIONS

550 Fifth Avenue

New York 36, New York

EN 2-7519

Worried About Foreign Film Making?
Let Actors Guild Suspend Its Members

•i^ The loud cries of anguish emanating from
Hollywood motion picture industry organiza-
tions as a result of heavy overseas film produc-
tion activity could be stilled in a hurry. All
the Screen Actors Guild has to do is drop from
membership any of its numerous principals
who are producing and appearing in these
films. But it won't. Sometime soon most Amer-
icans wiU realize that this is a very small
world and that national boundaries are just a
matter of self-interest and which side of the
fence you're on at the moment. ^

Search for New Film Talent Vital

to Producers of Television, Business Films

■■''■: Speaking of talent, every producer organi-
zation in the U.S. ought to hold talent audi-
tions whenever possible . . . seeking out new
faces and new abilities on behalf of sponsor
clientele. And if they want to keep on getting
regular assignments, really talented young
people should stay 20 miles away from Guild
membership.

ir they're worth the price, they'll be well
paid but the present over-emphasis of animated
art in both commercials and other films is the
direct result of SAG's ridiculous rate schedule.
Anytime a pretty refrigerator door-opener can
retire on $100,000 annuities resulting from
those silly residual rates, you can figure that
somebody is luds. Maybe it's the advertiser,
who doesn't have much choice but who still
gets the bills.

But whether new talent goes union or not,
we need them before the cameras and the
hundred or more large studios in this business
across the country should set on the ball. 9

New Boston Section for SMPTE Makes It 11

ii The Society of Motion Picture and Televi-
sion Engineers has established a new regional
section in Boston. This brings to 1 1 the num-
ber of SMPTE sections throughout the country.
Boston Section has about 150 members in this
important area of the motion picture and tv
field. »

EVER

in all our years in business
have we failed to keep a
delivery date promise!
Our clients like that assur-
ance ... so will you !

KNIGHT STUDIO

159 East Chicago Avenue, Chicago 11, Illinois

BUSINESS SCREEN MAGAZINE

pmiiniciiii^ i.i^iis

Douglas Productions' Opens
New Studio Building in Chicago

•. , Larger Licilitics iitulcr one mol
at 10 West Kinzic Street, Chicago
are provided in the new studio-
laboratory building just opened by
Douglas Prinluctions.

The entire second Hour is occu-
pied by a large sound stage with
new laboratory facilities on. ao-
other complete floor. Still photog-
raphy, art and recording are
housed on another level with re-
ception and office area occu|iying
the penthouse. New Chicago tele-
phone is MOhawk 4-7455. 9
* * *

Peachtree Production Firm
Occupies Strickland Studio

Keceiii assumptioti ol manage-
ment of Strickland Films. Inc.. At-
lanta, by Peachtree Production
Associates. Inc. of that city has
been announced. Organized in
September. I^5S. the new firm has
moved its entire production facili-
ties to the Strickland Studios at
220 Pharr Road. N.E. PPA presi-
dent Skip Thomas and vice-presi-
dent Phillip Taylor head the lirm.
Richard R. Krepala has been
named operations manager and
Betty L. Merrit will head up pro-
motion and public relations. Louis
G, Ingram. Jr. has been appointed
sales manager and Norman Whit-
man is production manager. l^'

Lyon V.P. and Creative Head
At John Colburn Associates

Sumner J. Lyon, formerly di-
rector of radio and television for
Morse International, advertising
agency, has been named a vice-
president and creative director of
John Colburn Associates. Wil-
mette. 111. business film studio.

A writer and producer of sales.
training, and industrial advertising
films, Lyon's earlier experience was
with the Lennon and Newell ad
agency and the Princeton Film
Center. Princeton. N.J. During
World War II he was a writer-
producer for the Office of Strategic
Services. Washington, D.C. g'

General Film Laboratories
Opens Kansas City Facility

A New culling, projection moni
and other producer service facili-
ties to be maintained in its Kansas
City, Mo. facilities in the Power
& Light Building mark the advent
of a midwest expansion move by
General I'ilm laboratories, a sub-
sidiary of the San Francisco-based
Pacific Industries. Inc.

Heading up the new General
film operations in the nndwest is
Neal Keehn. former Calvin execu-
tive, who will make his hcadt|uar-
lers at Kansas City. G. Carlton
Hunt, president of the West Coast
firm, indicated that future plans,
dependent on sales volume, in-
clude the possibility of certain
processing operations at a later
date.

"With the advent of jet air-
craft," he noted, "our Hollywood
facilities with extensive, highly
automated equipment, will be just
a lew hours away from any pick-up
point around the country."

Pacific Industries also operates
Custom-Aire Products (furnaces),
A. K. Salz Co. (leather). Pacific
Ship Repair. Computer-Measure-
ments Corp. (electronic instru-
ments ) and Flander Mining Co. 9

Riley New Mid-West Sales
Representative of On Film

A Allan Riley has joined On Lilni,
Inc., Princeton, N.J. producer of
sponsored films, as mid-West sales
representative. Riley was previ-
ously associated with WAKR-TV,
Akron, Ohio. 9

Hi ^ ^

Naill Is Customer Rep for
Southwest Film Laboratory

M" Norman Naill has been named
customer relations representative
for Southwest Film Laboratory.
His appointment, effective May 1 1,
was announced by Jack A. Hop-
per, general manager. He comes
to Southwest Film from Virginia
Polytechnic Institute where he was
motion picture production super-
visor for the past four years. 9

J WE TURNED THE ENTIRE PRODUCTION
flloYER TO WESTERN CINE! ^

HOUSTON FEARLESS

PanDram Dollies

Thoroughly overhauled — Guaranteed
SPECIAL LOW PRICE:

Immediate I 4 Wheel $1400.00

Delivery'. \ 5 Wheel — $1800.00

CAMERA EQUIPMENT CO., Inc.

315 West 43rd Street • New York 36, N.Y.

* CREATIVE PRODUCERS OF 16mm MOTION PICTURES
■^COMPLETE 16mm LAB FOR COLOR AND B&W PROCESSING
■A" COMPLETE SOUND RECORDING FOR TAPE, DISC AND FILM
•k ANIMATION AND SPECIAL EFFECTS
ir SOUND SLIDEFILM PRODUCTION

* PRINTING AND EDITING

We do spci.ial .-issignmcnl'^ of on-location
filming in the Rocky Mountain Region for
other producers. ALL inquiries are cordially
invited and receive our careful attention.

HEADACHES?

Let Film Finders locate the stock shot scene or
sequence you need. • If you need stock footage
to strengthen a sequence, or to cut production
cost. Film Finders can help you with a new and
unique service now offered to the film
industry. • Film Finders is a Film Research Service,
based on complete and up-to-date knowledge of
all the major film libraries, private film collections
and governmental film archives in the United States.

Among our clients: Audio Productions, Inc.; International
Business Mochines; Dancer-Fitzgerald-Sample; and major
television networks.

2 EAST 45th STREET • NEW YORK 17 • MURRAY Hill 7-6B65

N U .M B E R 3 • \" O L U M E 2 0 • 19 5 9

NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Association Films, Inc., Broad at

Elm. Ridgcfield, N. J.

• NEW YORK •

Association Films, Inc., 347 Mad-
ison, New York 17.

Buchan Pictures, 122 W. Chip-
pewa St.. Hiitl.ilo.

Crawford, Immig and Landis,
Inc., 200 Fourth Avenue, New
York 3, New York.

The Jam Handy Organization,

1775 llroMtlwiiy, New York 19.

S. O. S. Cinema Supply Corp.,

602 W. 52nd St.. New York 19.

Training Films, Inc., 150 West
54th St., New York 19.

Visual Sciences, 599HS Suffern.

• PENNSYLVANIA •

Appel Visual Service, Inc., 927
Penn .Avenue. Pittsburgh 22.

J. P. Lilley & Son, 928 i\. 3rd St.,
Ilarrisburg.

Lippincott Pictuics, Inc., 4729
Ludlow St.. Philadelphia .39.

The Jam Handy Organization,

Pittsburgh. Phone: Ziinith 0143.

• WEST VIRGINIA •

B. S. Simpson, 818 Virginia St.,
W., Charleston 2. Dickens 5-
6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories & Studio,

Arlington Suburb. P.O. Box
8.598, Jacksonville 11

• GEORGIA .

Colonial Films, 71 Walton St.,
N. W., Alpine 5378, Atlanta.

• LOUISIANA •

Stanley Projection Company, 1117
Bolton Ave., .Alexandria.

Delta Visual Service. Inc., 815

Povdras St., New Orleans 12.
Phone: RA 9061.

• MARYLAND •

Stark-Films (Since 1920), Howard
and Centre Sts., Baltimore 1.
I.E. 9-3391.

• MISSISSIPPI •

Herschel Smith Company, 119
Roach St., Jackson 110.

• TENNESSEE •

Southern Visual Films, 687 Shrine
Bldg., Memphis.

MrOWESTERN STATES

• ILLINOIS •

.American Film Registry, 1018 So.
Wabash .Ave., Chicago 5.

.Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.

Atlas Film Corporation, 1111
South Boulevard, Oak Park.

The Jam Handy Organization.

230 N. Michigan Ave., Chicaao

Midwest Visual Equipment Co..

3518 Devon Ave., Chicago 45.

• MICHIGAN •

The Jam Handy Organization,

2821 E. Grand Blvd., Detroit
II.

Capital Film Service, 224 .Abbott
Road, East Lansing, Michigan.

• OHIO •

.Academy Film Service, Inc.,

2110 Payne .Ave., Cleveland

14.

Films Unlimited Productions, 137
Park Ave., W.. Mansfield.

LIST SERVICES HERE

Qualified audio-visual dealers are
listed In this Directory at $1.00 per
line per issue on annual basis only.

Fryan Film Service, 1810 E. 12ili
St., Cleveland 14.

Sunray Films, Inc., 2108 Payne
.Ave.. Cleveland 14.

The Jam Handy Organization,

Davton. Phone: ENterprise
6289.

Twvman Films, Inc., 400 West
First Street, Dayton.

M. H. Martin Company, 1118

Lincoln Wav E.. Massillon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co., 5620
Hollywood Blvd.. Hollywood
28.

The Jam Handy Organization,

1402 N. Ridgewood Place, Hol-
lywood 2,8.
Photo & Sound Company, 5525
Sunset Blvd.. Hollywood 28.

Raike Companv, Inc. A-V Center,

849 N. Highland Ave., Los
Angeles 2S. HO. 4-1148.

S. O. S. Cinema Supply Corp.,
1)331 Hollywood Blvd., Holly-
wood 28. '

Spindler & Sauppe, 2201 Beveriv
Bhd., Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Steven.son St.. San Francisco.
Photo & Sound Company, 116

Natoina St., San Francisco 5.
Westcoast Films. 350 Battery St.,

San Francisco 11.

• t;OLOUADO •

Audio-Visual Center, 28 E. Ninth

■Ave., Den\er 3.
Davis Audio Visual Company,

2023 E. CoUax Ave., Denver (>.
Colorado.

• OREGON •

Moore's Motion Picture Service,

1201 S. ^V. Morrison, Portland
5. Oregon.

• TEXAS •

.A.ssociation Films, Inc., 1108 Jack-
son Street. Dallas 2.

• UTAH •

Deseret Book Company, Box 958,
Salt Lake Citv 10.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION

SMPTE Papers:

(CONTINUED FROM PAGE 18)

subjects. A selection of these is
abstracted below:

Contract Production Plans

iv "Production Planning for Con-
tractual Film Progress Reports."
Filmed classified progress reports
as a medium of information and
communication demand unconven-
tional but practical solutions, in
meeting daily problems in schedul-
ing, personnel assignment, budget-
ing and coordination with the
military. — William F. Romeike.
Martin-Baltimore. Baltimore. Md.

A New Approach to
Location Recording Technicjues

"-V "A New Approach to Location
Recording Techniques." A new
approach, of special interest for
the independent producer who pre-
fers to do his original recording,
was described. As a result, the
sound service studio will receive
better and more consistent mate-
rial for a final re-record or trans-
fer.— Jack J . Clink. Byron Motion
Pictures. Inc.. Washingtott. D.C.

>;: * H=

Planning an Integrated
Sound System for 16mm Studio

^" "Planning an Integrated Sound
System for the I6mni. Studio."
Pitfalls in planning integrated sys-
tems, as important for a small
facility as for a major studio, can
be avoided by careful planning.
Emphasis was given foreign deal-
ings where the language barrier
inhibits communication. — D. J.
White. Maiinasync Manufacturing
Co.. Ltd.. North Hollywood. Calij.

Small Lab Control Methods

-V "Practical Application of Con-
trol Methods in Small-Laboratory
Operations." Small TV laborator-
ies, staffed by one or two experi-
enced people and a number of
inexperienced people, require a
variety of practical aids, which the
author described, in establishing
and maintaining low-cost control
methods. — F. J. Qidnn, Tran.s-
World Film Laboratories, Ltd..
Montreal. Quebec.

New Automatic Hot Splicer

■-• "An Automatic Hot Splicer." A
motion-picture film splicer, incor-
porating a power-driven rotary
knife to accomplish film scraping
was described. The motor and
heating element have the same
115-volt source. — John Newell.
Western Cine Service. Inc.. Den-
ver. Colorado. f

BUSINE-SS SCREEN MAGAZINE

the mark of

in commercial films

GATE & McGLONE

films for iiidiistry

1521 cross roads of the world

hollywood 28, California

NENV!

4 Major Advante in Film Reel Conslrudioa

PRECISION DIE-CAST ALUMINUM

HUB COMBINED WITH SPECIAL

TEMPERED STEEL REELSIDES MAKES A

TRULY PROFESSIONAL REEL,

MUCH MORE SrUROr - TRUER RUNNING

COMPCO reels ond cons are finished in scrolch-

resistont baked^on enamel.

Be assured a lifetime of film protection with these

extra quality products.

Write for complete informofion.

REELS AND CANS • It mm 400 ft through 2000 ft.
COMPCO corporation

1800 NO. SPAULDING
CHICAGO 47, ILLINOIS

, I,..

Ot' a QuAHits ci o CENruitr

Rid ( row 1 'oliiiiU'cr on ihc job .

For "I hose Who Care'

.\i.U

!\lllf\\(>l lIlN

ll (!^(l■-^

I' iiiKJ-luii-iiij; Film
')ii\c ill (lliicago

''pm: Emotional Imi'ac i ot a well-produced
A motion picture has made this medium an
important asset for all kinds of health and wel-
fare organizations, particularly in their fund-
raising activities.

Availability of time for public-service show-
ings on television, plant and office facilities
within employee organizations, all make the
film a valuable aid in such fund drives. Such
a film is Those Who Care, a 13' ^-minute color
film sponsored by the Chicago Chapter of the
American Red Cross for its recent drive in that
area and produced with consummate skill by
Fred Niles Productions in its Chicago studios.

Those Who Care utilizes its camera effects
and visual interest with professional know-how
but it is the wise adherence to the story of
people in the great Chicago metropolitan area
that carries the day, riveting audience attention
to a background of Red Cross service and val-
ues in a modern community. Those Who Care
draws upon Chicago's foreign born and its
neighborhoods, shows the Red Cross Volunteer
Worker on the job. They are the "someone
who cares'" and worthy of assistance.

This comparatively short film has to cover
a lot of ground but it does it with compelling
interest, moving with its people, catching the
heart-beat of Chicago. The picture merits a
wider showing than its mission would indicate.
As an example of what the modern fund film
can do. it's worthy preview fare for any re-
gional or national organization facing the
problem.

Loan prints may be obtained from the Chi-
cago Chapter of the American Red Cross or
from Niles Productions, lO.SS W. Washington,
Chicago 7. i|j-

Youngsters learn to help through
their Junior Red Cross classes . . .

Send

Your Film

To The

Complete 16IVIM

Service

Laboratory

Unsurpassed for . . .

SPEED

QUALITY

Personalized
SERVICE

MOTION PICTURE LABORATORIES, INC

Phono WHitehall 8-0456

781 S. Main Street rC\^ Memphis 6, Tenn.

z7he n^ctifet^ dnittitnanihip
lour ^iim J^eSeruei

Vjo

yowj

SALESMEN GET IN
STORY GETS TOLD . .

• Theater Quality
16nim Sound
Projector

• Film Sofety Trips

• Easiest to Use

• Lowest in Cost

• Lightest in Weight

• 50,000 Users
Can't Be Wrong

• Lifetime Guarantee
Your Salesmen's Pol

Your customer enjoys o
theater presentation on
his desk. Sets up easily
... in three minutes or
less. You're in with youi
story — You're out
with a sale.

/c/ea/ for large
screen projec-
tion too.

Complete with

screen .... $349.50

Write for Free Cotolog

theH4RWALOco.

1245 Chicago Ave., Evonslon, III.
Phone: Davis 8-7070

NUMBER :?

\'OLUME 2 0 • 1959

THE FILM

Architect

provides professional
planning . . .
creative writing . . .
money saving specifications.

These services assure the sponsor
of more resultful motion pictures
or slide fihns at considerable savings
in production and distribution costs.
Send for a brochure describing
thi- unique service.

F. R.

Donovan

10 Glory Road • Weston, Conn.
CApital 7-3477

People and Events in the News

For 16mm. Film - 400' to 2000' Reeli

Protect your films

Ship in FIBERBILT CASES

Sold ot leoding dealers

bear

this
TRADE
MARK

SOUND RECORDING

at a reasonable cost

High fidelity 16 or 35. Quality

guaranteed. Complete studio and

laboratory services. Color printing

and lacquer coating.

ESCAR

Motion Picture Service

7315 Carnegie Ave.
Cleveland 3, Ohio

Havlicek Named Eastern V.P.
At Reid H. Ray Sales Clinic

r-: New executive assignments
were announced in April by Reid
H. Ray, president of Reid H. Ray
Film Industries at a spring sales
clinic held at the company's St.
Paul studio headquarters.

Frank J. Havlicek, former head
of the company's Film Ad Sales
Division, has been appointed a
vice-president in charge of Eastern
sales and will headquarter in the
Washington. D. C. office.

Moving up from the sales de-
partment of the Film Ad Division
to assume the post of sales manager
is Edward F. Burke, a nine-year
veteran in that field.

General sales manager R. V.
Jcfl'rey presided at the clinic ses-
sions which were attended by
Frank Balkin. Chicago sales chief.
T. R. Cauger of the Kansas City
sales office and other sales per-
sonnel. !^'

* :t: *

Pittsburgh Trio Form a New
Co. Called "The Animators"

Dale Thompson. Robert VVol-
cott and Patricia Taylor have an-
nounced the formation of a new
animation service studio, the only
one of its kind within a 250-mile
radius of Pittsburgh. Pa.

The new concern, simply titled
as The Animators, will specialize
in animation, motion picture titles
and slidefilms. It is equipped with
Oxberry 3.Smm.-16mm. animation
stand and facilities for the produc-
tion of tv commercials in the new
"squeeze-motion" technique.

The Animators have located in
1105 Keenan Building, Liberty
Avenue, in Pittsburgh. Audition
films are available. 9

Jj: ^ ^

London to Transfiim, Inc.

Mel London has joined Trans-
film, Inc. as producer for the in-
dustrial film division. A former
executive producer with On Film,
Inc., London has extensive exper-
ience in film production as well as
television. His duties with Trans-
lilm include creative development
of film projects, covering wilting
and directing as well as producing.

Announces New Boston Office

>r Communications Productions,
Inc., has opened offices at 1352
Beacon Street, Brookline, Mass.
Serving a Boston clientele, the new
facilities supplement quarters in
New York City. Specialty is closed-
circuit television. B'

Frank Havlicek (2nd

jrom lejt) receives

congratulations jrom

producer Reid H . Ray

(at far right) on new

post. Others (I to r)

are Frank Balkin,

Chicago: R. V-

Jeffrey; T. R. Cauger;

and (in foreground)

E. F. Binke

Victor "O. P." Winners Receive
New "Assembly 10" Models

■ Ten "oldest projectors"" sought
in a nationwide campaign by the
Kalart Company, makers of Victor
Animatograph 16mm. sound
equipment, have been turned in by
schools, churches, individuals and
one Scottish educator. All were
built in 1933 and were still in
good operating condition, most of
them in regular use.

The oldest projector still in use
was submitted by Dale W. DeAr-
mond of Wichita, Kansas. Bearing
serial number 12005, indicating
that it was the fifth 16mm. sound-
on-film projector ever made, it was
labeled by the owner as still "a
wonderful machine, impossible to
ruin film with all those safety de-
vices."

In addition to the brand new
Victor Assembly 10 sound projec-
tor awarded Mr. DeArmond. nine
other awards were made in the
contest which was held in conjunc-
tion with the 25th anniversary of
the introduction of 16mm. sound-
on-film projectors by the pioneer
Victor organization.

Among these winners were the
superintendent at Morristown Na-
tional Historical Park, Morris-
town, N.J.; C. Leslie Thomson,
director of studies of the Kingston
Clinic, Edinburgh. Scotland; Lloyd
Cramer of the Erie, Pa. YMCA;

/JJ

the Melrose Park Bible Church.
Melrose Park, 111.; and others.

.'Ml 10 early models will be dis-
played at the Victor headquarters
in Plainville. Conn. JS"

N.Y. Film Property Men
Get interior Design Lsssons

■ Recognizing that today's busi-
ness and television films demand
skill in style, finish and decor on
studio sets. New York's Local 52
(lATSE property men) has insti-
tuted a special course in interior
design for its members.

Local 52's prop school is being
conducted on the stages of MPO
Television Films, Inc. Standing
sets and resources of the property
room serve as laboratory items for
the course. Sam Robert, statf prop-
erty master at MPO, is chairman
of the Local 52 committee. It's a
lO-wcek course. ^'

* ^ *

Joseph La Barbera Made
Vice-President at Spotlite

v: Joseph J. La Barbera has been
elected a vice-president of Spotlit^'
News. Inc.. Los Angeles national
television newsreef organization.
Announcement of the appointment
was made by Algernon G. Walker.
president.

La Barbera was director of com-
munications and press relations foi'
Title Insurance and Trust Com-
pany, Los .Angeles, 5K'

ictor Service Mgr. George Marcnzaiia checks in "Ten O'dest Projectors.

in the East it s . . .

MOVIELAB

;*•'

EASTMAN C

DEVELOPING 35MM (5248) COLOR NEGATIVE
DEVELOPING 35MM (5253) AND 16MM (7253) INTERMEDIATES
35MM ADDITIVE COLOR PRINTING

16MM CONTACT AND REDUCTION ADDITIVE COLOR PRINTING
INTERNEGATIVES 16MM (7270) FROM 16MM KODACHROMES
BLOWUPS FROM 16MM KODACHROME TO 35MM COLOR
KODACHROME SCENE TO SCENE COLOR BALANCED PRINTING
i 35MM COLOR FILM STRIP PRINTING

COLOR CORPORATION

Write for Color Methods Brochure
MOVIELAB BUILDING • 619 W. 54th ST NEW YORK 19, N. Y. • JUDSON 60360

Nineteen million persons

saw Jam Handy public

relations films this

past year in

A merican tfieaters.

Many millions of other

viewers also saw our

customers' presentations

on television screens and

in clubs, Iodides, schools

and in community groups

via 16mm projection.

To the vital few

Delivering essential instruction to a small
group on a new process or a new policy can
be just as important to your company as today's
critical messages transmitted for public relations
via large-screen theatrical showings —
or to select audiences with 16mm projectors.
Without prejudice as to method, delivering
the riifht story to the right people at the
right time, is our business.

or to the multitude

^JAM HANDY

EW YORK 19
JUdson 2-4060

HOLLYWOOD 28
Hollywood 3-2321

isualizations •

Presentations ° Motion Pictures ° Slidefilms* Training Assista

• DETROIT 11 •

PITTSBURGH • DAYTON • CHICA(

TRinity 5-2450

ZEnith0143 ENterprise 6289 STate 2-(

BUSINESS SCREEN

ILaGAZINE . NUMBER FOUR • VOIUME TWENTY • 1959

V^'

7^^

-\^

x«v \^^

.vV

s^^^

,^o' '~ ^v1^'

\\^^

,Sacramfn(o \^

'se^.

'ori

'^/Ly c,

San KsO^ikfaM
kFrancl

'ity

7^'

°^'

w«-r

if- >v

\:%

^'^^■■.-.^^^^

Film Audiences: U. S. A.
Survey of Distribution

PRICE FIFTY CENTS

how

^|>id the
ost commo
cause of
usiness filz
1 failure

|.»«?^«**^

Ineffective (listrihididH. There you
have the most common cause of busi-
ness film failure.

Only when the well-made film is
seen by the maximum number of
people it is designed to reach, can it
be considered fully successful. Make
sure yours is. Follow the example of
many of the country's foremost trade,
professional and business organiza-
tions: assign your film's distributicjn
to specialists with the most impres-
sive distribution record. Use the firm
that distributes more sponsored films
than all other distributors combined-
MODERN TALKING PICTURE SERVICE.

modern's record as leader in its field
goes back to 1935. Today, modern dis-

tributes business films for showings
before general 16mm audiences, on
television, and in motion picture thea-
tres all over the United States and
Canada.

Most MODERN clients have the re-
sources to set up their own film dis-
tribution departments. Why. then, do
they use modern? They find that
MODERN does the job more expertly
and at lower cost than they can do it
themselves.

Sales Offices

New York Chicago Detroit Los Angeles Pittsburgh San Francisco

MODERN

Talking Picture Service, Inc

sEa8t5ithSt,.S'eivYork22

FREE! Write for Tlic Opportunity for Busi-
nfs.s Spotiforcd Filnia. Use the coupon below.
Nu salesman will caU unless you request .

Name

Company

Street

City & State..

■ BS-69

This aiUertisemcnt prepared by Lawrence Peskin. Inc.

ALCOA

BALLANTINE
ALE & BEER

GENERAL
ELECTRIC

GULF OIL

PNARMACEITIMLsl PROCTER

& GAMBLE ■ WHIRLPOOL

CARAVEL
PRODUCES

THE 60 IMPORTANT SECONDS
THAT ADD UP TO

A GOOD 1 MINUTE SPOT

U. S. STEEL

THESE ARE JUST A FEW OF OUR RECENT CLIENTS!

Our advertiser and agency list of TV clients includes some of the top
names in the business. They choose Caravel because they know that
they can be certain of quality TV spots (live or animation) . . .delivered
on time and in line with their budget.

Our complete TV facilities consist of our own studio, optical, anima-
tion and editing departments; all headed by highly .skilled personnel.

Call us for your next TV assignment . . . we'll be glad to arrange a show-
ing of some of our current productions.

CARAVEL FILMS, INC.

20 West End Ave. (60th St.) New York 23, N.Y. CI 7-6110

PRODLCIXG BLSISESS FILMS FOR AMERICAS LEADING ADVERTISERS FOR 37 YEARS

DU ART

TRI ART

BLUEPRINTS ^ TOMORROW

/ THE ULTIMATE IN SCREENING FACILITIES

New 60 seat theater and separate conference room
with 16mm projection.

FIRST JET SPRAY COLOR PROCESSOR

/\ TWO NEW FLOORS OF CUTTING ROOMS
AND OFFICES

ALL AVAILABLE IN EARLY SUMMER f

CORPORATION

(a subiidiary of Du Art Film Labs., Inc.)
245 West 55th St., New York 19, N. Y. . PLaza 7-4580

IN CANADA: ASSOCIATED SCREEN INDUSTRIES, Lid. • 2000 Norlhcl.fl Avenue, Montreal, Canada

BUSINESS SCREEN MAGAZINE

i-^^

Communicating

Ideas. . .

about Communications

'Simple thing — using the telephone. But few use it right,
, paiticulaily in business. That's why A.T.&T. commissioned Wilding
to produce the motion picture, "For Immediate Action." It is
designed to stave off losses in orders and revenue resulting from
improper switchboard and telephone procedures. The picture
doesn't preach, but illustrates steps that will effect better
communications between company and customer. Only a motion
picture could present so important a theme so well.

"W^ I H^U) II T^ CS

I IM C

CoTMimuMieati(i])ns For Business

CHICAGO DETROIT NEW YORK PlTT:;iURG
CLEVEUND CINCINNATI TWIN CITIES HOLLYWOOD

LIGHTS

Brutes

Molarcs

Teners

Seniors

Juniors

Cones

ColorTrans

Masterbeams

Hydraulic Stands

TV Scoops

Cables

Boxes

Dimmers

GRIP miPMENT

LIGHTING THE MOTION
PICTURE INDUSTRY SINCE 1921

Century Stands

Flags

Scrims

Dollies

Ladders-Steps

Reflectors

Parallels

Mike Booms

AC & DC Generator Trucks
1600, 1000, 700, 300. 200 Amp. DC
100, 50, 30, 20 Amp. AC

333 AVest 52nd Street. New York City, Circle 6-5470

imnois^°bv' Bus'^n'^t^'^rri °' ^""'"^=^ ^^leen Magazine, published June 30. 1959. Issued 8 limes annually at six-week intervals at 7064 Sheridan Road, Chicago 26,
Jllmo.s by Business Screen Magazines, Inc. Entered as second class matter May 2, 1946, at the post office at Chicago, Illinois, under Act of March 3, 1879.

Case History of a Successful

Customer Service Film

*The Voice of Your Business

AN AISIMATEP MOTION PICTURE IN TECHNICOLOR

Written and Produced for the

AMERICAN TELEPHONE and TELEGRAPH COMPANY

MERIT A W'A RDS
CINE SELECTION EDINBURGH FILM FESTIVAL

CHRIS AWARD COLUMBUS FILM FESTIVAL

BLUE RIBBON AWARD EFLA AMERICAN FILM FESTIVAL

SINCE RELEASE IN MARCH 1958, -OVER 735 PRINTS
HAVE BEEN IN CONSTANT CIRCULATION BY
>HSSOC/AT£D TELEPHONE COMPANIES TO BUSINESS
CONCERNS THROUGHOUT THE COUNTRY

NUMBER 4 • VOLUME 20 • 1959

^ John Sutherland Productions, Inc.

LOS ANGELES

:01 North Occidental Boulevard

Los Angeles 26, California DUnkirk 8-512 1

NEW YORK

136 Eost 55lh Street
New York 22, New York Plazo 5)875

^' .4'.

the new

The nation's top talent

is housed in the nation's

finest facility to serve your

every audio-visual need:

TV COMMERCIALS

INDUSTRY FILM PROGRAMS

SLIDEFILMS CONVENTIONS

CLOSED CIRCUIT TV

RECORDING RADIO

MEETING MATERIALS

1058 W. Washington Blvd.
Chicago 7 • SEeley 8-4181

BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY— EDUCATION AND TELEVISION

Number 4 • Volume 20 • 1959

preview of contents

National Audio-Visual Convention Opens July 25th 18

News Along the Film Production Lines: Editorial Commentary. ... 20

Color Feature: Bethlehem Steel, Film Pioneer With a Future 29

Something Extra from Alcoa: a New Film lor Purchasing Agents. . 34

Auto Racing Review: iy58"s Major Events and Tire Research. ... 35

Good Salvage Cuts Fire Losses: Underwriters Show How 35

The Natural Gas Industry Reports to America: Impact 36

The New Look in World Markets: a Fortune Film Review 36

How to Meet Price Competition: Selling and Service Does It 37

Sight/Sound for Retail Selling: Chicago Store Sets Example 41

Wonderful World of Wildlife: a Nature Study from New Mexico. . 42

Business Screen Report of the Month

The 2-Billion Audience for Sponsored Motion Pictures 27

Lessons to Learn About Sponsored Film Distribution 28

Editorial Viewpoint: the Film Distribution Survey 33

Films for Television: Current Features

The 90-Foot Dilemma: TV Commercials, by Jerry Schnitzer 14

U.S. Wins Grand Prix at Cannes: Ad Film Festival Report 38

Winners of Cinema and TV Ad Festival Honors at Cannes 39

Shooting Boards for Television: Tom Dunphy's Techniques 40

Business Screen Editorial Departments

The Business Screen Executive: News of Appointments 48

New Audio- Visual Equipment and Accessories 54

Plus: The National Directory of Visual Education Dealers

CHICAGO OFFICE OF PUBLICATION

7064 Sheridan Road Building, Chicago 26. 111.

Telephone: BRiargate 4-8234

IN NEW YORK CITY

Robert Seymour, Eastern Manager: 489 Fifth Ave.

Riverside 9-0215 • MUrray Hill 2-2492

IN HOLLYWOOD

Edmund Kerr, Western Manager, 104 So. Carondelet

Telephone: DUnkirk 7-2281

Issued 8 times annually at six-week intervals at headquarters, 7064 Sheridan Road.
Chicago 26. Subscription $3.00 a year; $5,00 two years (domestic); $4.00 and $7.00
foreign. Entire contents copyrighted 1959 by Business Screen Magazines, Inc. Trade-
mark registered U.S, Patent Office, Address advertising and subscription inquiries to
the Chicago office of publication. Advertising rates and data on request.

BUSINESS SCREEN MAGAZINE

IF you are a

quantity buyel^

^,_____ciL color prints • • • •

let us show you how
I you can save over $2500
on 100 prints of a
full-length 2-reel show!

Write, phone or wire for a free estimate

— it costs you nothing to find out — you may

save over $2500 on your next print order! — ^^-

\ /

motion pictures

1226 Wisconsin Ave., N.W., WASHINGTON 7, D.C.
^ FE 3-4000

1226 East Colonial Drive, ORLANDO, FLORIDA
^ CH 1-4161

PROVIDING EVERY EDITORIAL AND PROCESSING FACILITY FOR 16mm FILM PRODUCERS

NUMBER 4 • VOLUME 20 • 19 5!)

936 TYPE

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Du Pont SUPERIOR® 2 Type 936 Motion Picture Film has been acclaimed as one of the
finest films on the market today. For full technical information on this new and extremely
versatile film, contact the nearest Du Pont Sales Office or send the coupon below.

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Nome

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BUSINESS SCREEN MAGAZINE

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This is the only camera that for 40 years has consistently set
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Mitchell cameras include: 35mm, and 16mm:
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MITCHELL CAMERA CORP., 666 W. Harvard St.. Glendale 4, Calif., Cable Add: MITCAMCO

NUMBER 4 • VOLUME 20 • 1 !) 5 i)

See the difference . . .

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FILM FESTIVAL

Belgium's Ministry of Labor
Announces 3rd Film Festival

■jlr A Third International Indus-
trial and Labor Film Festival has
been announced for Antwerp, Bel-
gium in March. 1960. Formal
state announcement of the govern-
ment-sponsored event was made
by the Commissioner General for
the Promotion of Labor in the ,
Ministry of Labor, Belgium.

Purpose of the festival is "toi
compare, study and make known
cinematographic achievements
which are outstanding and of prac-
tical interest to ituhistrial research, \
vocational trainiug, instruction, in- \
ilusirial or technical information, \
public relations, rationalization
and the analysis of human labor
problems." Films in these areas of
content and subject matter pro-
duced since January 19.^6 may be;
submitted in either 16nim or'
35mm versions, but "preferably in ,
35mm." All films can be sub- '.
mitted. including kinescoped and |
television films. |

How to Enter Pictures [

To be eligible for receipt of for- ]
mal entry forms, the producer, di- <
rector or owner is asked to submit ;
a questionnaire form (obtainable ;
from addresses noted below) and
the National Organizing Commit-
tee for the Festival will then issue
a formal invitation and instruc-
tions for dispatch of acceptable
films.

Entries and handling of the films
will be the charge of Jacques
Ledoux, la Cinematheque de Bel-
gique, Palais des- Beaux-Arts, 23.
Ravenstein, Brussels, Belgium.
Film selection and press arrange-
ments will be made by Francis
Bolen, c/o Commissariat General
for the Promotion of Labour, 58,
rue Belliard, Brussels, Belgium.
The required entry questionnaires
may be obtained from either of
these sources. 9

Worldwide Insurance Story
Told in Candid Pictorial Film

t-V The American Foreign Insur-
ance Company is showing the pub-
lic how one of America's largest
firms in worldwide foreign insur-
ance does its job. Its 15-minute
color film (now being distributed
by Modern Talking Picture Serv-
ice, Inc.) is A Worldwide Insur-
ance Venture. Candidly lensed
scenes and conversations in Rio,
Paris and .Singapore help present
a palatable story of a highly-inter-
esting business. ^

BUSINESS SCREEN MACiAZINE

rUBLlC RELATIONS • EDUCATIONAL- TECHNICAL- TRAINING • MEDICAL... and

F^irin pictun-s arc no loiip-r tailored t..r \:uuu-r>. II vol. xo
been carrvint: an-imd a inctilal iiiia-r ol' a lan.icr. you'd
better fiot rid of it. rii<-n- arc feu l)usiiir» men vxlio are
,u,| lan.MM>. al lea>l. at liearl. (iood atiri.iill.iral moli..n
ipictureti are simply flood motion' |)ieliires on (arm siihjects.
iPeople. generally, just happen lo like good pictures about
ihe biggest, llie nio>t imporlant and llu' only factory m the
world uliicli operates witliolit a rotd.

Among our clients:

Atomic Energy Commission

American Bosch Arma Corp.

American Machine
& Foundry Co.

American Telephone
& Telegraph Co.

Babcock & Wilcox Co.

E. I. duPont de Nemours
&Co., Inc.

Ethyl Corporation

The Gillette Company

McGraw-Hill Book Co.

National Board of Fire
Underwriters

National Cancer Institute

National Cotton Council

Port of New York Authority

Schering Corp.

E. R. Squibb & Sons Div.

The Texas Company

Union Carbide Corp.

U. S. Navy

Western Electric Co.

Westinghouse Electric Corp.

— and many, many others

FILM CENTER BUILDING • 630 NINTH AVENUE • NEW YORK 36, N. Y

TELEPHONE PLazo 7-0760

Frank K. Speidell, President Herman Roessle, Vice President

Vice-President, Sales: T. H. Westermann

Producer-Directors: L. S. Bennetts H. E. Mandell

Alexander Gansell Harold R. Lipmon

P. J. Mooney, Secretary & Treasurer

Earl Peirce
Erwin Scharf

New/

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A DIVISION OF SCREEN GEMS, INC.

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TELEVISION SUBSIDIARY OF CCLUMEIA PIClURES

NUMBER 4 • VOLUME 20 • 19 59

% ->^ it;

The 90-Foot Dilemma

Till' Art :in«l Skill ot Film 4 rnflKnicn Hold (li«> Fiiluro
ol That Xc^h'flod MtMliiim: llio T«>lovi»!iion 4 omm«>r4'iiil

TWELVE Years Ago, a prodigious child
was born to the iilm industry. It was the
television commercial, the 60-second spot,
a 90-foot monster. As far as its progenitors in
Hollywood were concerned, it was a strictly
accidental birth. They wished it would just go
away.

The filmed commercial arrived at an unfortu-
nate time. The studios were beset with enough
problems without it. Their main concern was
the feature film, their pride and joy of long
standing, whose very existence was being
threatened by the cathode tube. Reluctantly
and only for the sake of self-preservation, they
quit fighting television and joined it. They
admitted the tv program to their family. But
the tv commercial? Never.

A Homeless Waif Turns Delinquent

As a result, the 90-foot monster was or-
phaned. Who can blame it, then, for mewling
and puking and shouting its way through in-
fancy? An abandoned delinquent, it succeeded
in thoroughly antagonizing the American pub-
lic. Like its parents, its captive audience wished
it would go away.

The filmed commercial grew up in an un-
natural environment. It was adopted by in-
trepid advertising men, by still photographers,
by radio men — who did their best and did sur-
prisingly well with this strange genre — but
without motion picture know-how and without
the aid of the overproud film industry. Like
wolves raising a human child, they meant well
and tried hard but could not do a sophisticaied
job with a foreign object. Under those circum-
stances, how could this baby be expected to be
cultivated or aesthetic or even civilized?

Its Faults Outweighed the Virtues

It wasn't. It was narcissistic, pouting like a
spoiled brat, "I love me," and expecting every-
body else to follow suit. It was loquacious and
noisy, issuing torrents of loud words that failed
to ingratiate anybody. It was static, posing
prettily without the slightest awareness of the
need to perform or emote. And from an inflated
sense of its own importance, it was didactic,
the young punk talking down to its unimpressed
audience with the condescending air of an un-
tamed quiz kid.

Above all, it was anything but art.

In fact it so concealed its potentialities that
lew people suspected that it might be a com-
municative art, least of all its motion picture
patriarchs, who took a look at the child a
couple of years later and retched at the ugly
sight, confirming their original decision to keep
it at a distance. Not that they lacked sufficient
living room to house it, nor sufficient personnel
lo keep it busy. Eventually and very gingerly,
Hollywood did take the commercial in'^ not

bv Jerry Schnitzer*

from any sense of duty but from a frank reali-
zation of the kid's earning power.

But, to this day, the theatrical film industry
has failed to accept the challenge of the tele-
vision commercial as an art form. It has failed
to conceive that anything of any artistic merit
could fit into the limited confines of ninety
feet of celluloid. And, it has failed, for all it's
worth to see that advertising and film are com-
patible.

I submit that the filmed commercial can be
and, in notable instances, has been, art. And
if it is ever going to mature as a vital means
of communication, it will do so as an art form
under the aegis of film men.

Admittedly, it sounds' like a preposterous
notion: arty commercials! Yet few people here
will dispute the pretensions of other advertis-
ing forms to artistic consideration. If we are
willing to acknowledge that the design of maga-
zine and newspaper advertising can reach the
heights, why not admit a similar potential
for the filmed commercial?

Time Is An Inherent Limitation

The source of one genuine doubt is in the
inherent time limitation of the commercial. Can
film, which has attained its most powerful ex-
pression as an art form in lengths of approxi-
mately 90 minutes — can it speak a meaningful
and sensuous message in 60 seconds, or 150.
or eight?

A print story may be 100,000 words, 25,000
words, 5,000 words or 1,000 words. Whether
it is called a novel, a novelette, a short story,
or a short short, it is still a story and it can
be literature. The same holds true for the mo-
tion picture. None of its fundamental requisites
depends for its fulfillment on any given dura-
tion of screen time.

What are the requisites? The motion picture,
unlike advertising in other media, must tell a
story. Unlike still photography, it must tell its
story with dynamic movement. Unlike radio, it
must tell its story visually. As long as a film
is true to these basics, it can be communicative

*An Award-Winner's Viewpoint

M A prize-winning director of tele-
vision commercials (see page 38),
Mr. Schnitzer is executive vice-presi-
dent of Robert Lawrence Produc-
tions. The text of this article is his
recent address at the International
Design Conference in Aspen where
he was a member of a distinguished
panel on motion pictures. li|'

art, and the filmed commercial can do all '
these things.

It can tell a story by applying the basic pri
ciples of cinematic art, which have remaini
unchanged over the years. It is no news
anybody in motion pictures (although it's oftt
enough forgotten) that the dramatic elemen
of film stem from Aristotle's principles of tl
beginning, the middle and the end. They coi
sist of the accumulation of interest, the clima
and the resolution.

Confine Drama to a Simple Story
What the limitation of time imposes on th
commercial is the need to confine the dram^
to a simple story. This limitation must be recog
nized. There is no time for subplots, no roor
for complications, no space for frequent seen
changes.

But, fortunately, the commercial is not aske.
to elaborate a plain message, but to dramatiz.^
it. Uncluttered, a trim and sculpted form, th
commercial can become Chaplin's "formei
film."

The filmed commercial can, as it must, tel
its story with dynamic movement. Emulatini
still photography, it has often failed; witnes:!
those commercials whose only action take:
place between the nose and the chin of th(:
announcer.

It is the plasticity of the film mediimi. it:'.
flowing canvas of action, that distitigiiislies /■
froiti other art forms.

Some commercial people have overlearnec
this rule and have gone to the other extreme.,
frenetically jockeying the camera about like
a garden hose. Such laborious camerawork dis-j
regards the other variable of action, the scene!
itself. ;

Movement for its own sake or merely for-
the illusion of movement does not constitute
progressive action any more than the absence
of movement.

Let Them Speak Through Pictures

In the area of the visual, commercials have
sinned the most. Here, more than elsewhere,'
the inspiration has come from radio, rather
than film. If commercials are to utilize the film
form to its utmost, they must comnninicate
non-verbally , they must speak through pictures '
rather than an intrusive third party, they must '
pictorialize their themes and shrug off their de-
pendency on inert sound.

And if 1 have accomplished anything in my ;
five years as a director of commercials, I trust ij
that I have proved that filmed commercials ]
can be visually vital.

While it may be granted that the filmed com-
mercial can tell a story, tell it dramatically and
visually in its brief electronic moment, the ques-
tion remains, can it sell a product at the sanw
titne?

This, of course, is where the film man's
creativity, his art and his craft meet the acid
test. It is not to oversimplify the matter to say
that the loyal application of classic film tech-
niques will make a commercial that sells.

Without reviewing the entire corpus of film
theory, let me risk the pitfalls of generalization
by putting it in a nutshell.

A feature film succeeds insofar as it achieves

(CONCLUDED ON PAGE S I \ T > I

BUSINESS SCREEN MAGAZINE

lasici

. . . a unique process pioneered by General
Film In which a strip of 35mm film, perfo-
rated with 32mm sprocket holes, is split
down the center to produce two 16mm prints
of outstanding quality.

After successfully processing millions of
feet of 35 32 black and white and color film
we have observed many outstanding advan-
tages and list a few: better sound quality,
lack of roller abrasions in sound track area,
the ability to use standard 35mm profes-
sional equipment, and the efficiency that
comes from handling two prints in one
operation. Negatives made on 35 32 film
stand wear and handling of multiple print-
ing much better than do I6mm negatives.

Additional information to help you apply
these advantages to your own film needs is
available on request. Ask for Bulletin G.*

COGENERAL

FILM LABORATORIES CORP.
1546 ARCVIE, HOLLYWOOD 28, CALIF.. HO 2-617t

•Presented October 9. 1956 at SMPTE Convention at Los Angeles by William E, Gephart. Jr.. V.P. of General Film Laboratories Corp.

NUMBER 4 • VOLUME 20 • 1959

GET MOR[ FOR YOUR PROJECTOR DOLLAR

VICTOR (jt:"^ 1600 ARC

If the high cost of 16mm arc projectors is forcing you t
"make do" with an auditorium-type incandescent— you
owe it to yourself to consider the Victor 1600 Arc. It
dehvers a full 1600 lumens of light on the screen at 30
amps with Mark II Shutter — more than three times that
of any incandescent — yet it's still easier on your budget
than other 16mm arcs. It incorporates all advanced
Victor projector features and a powerful 25-watt am-
plifier. The 1600 Arc runs for a full hour on one set of
carbons, does not require a special projection booth, and
is ♦he only arc projector made with 3-case portability.

SPECIFICATIONS:

Selenium Rectifier has top-mounted controls, swing-
out legs, built-in tilt lock, is blower cooled. Also serves
as base for projector.

Speaker case houses 12" bass reflex speaker and is
carrying case for 25-watt amplifier-projector unit.

Lamphouse has built-in ammeter with motor rheostat,
automatic carbon feed, external arc position marker.

Compare the Victor 1600 Arc side by side with any
other 16mm arc and see for yourself how much more you
get for your projector dollar.

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IMATOSRAPM CORPORATION • EST. 1910

A DIVISION OF KALART

Producers of precision photographic and A-V equipment

PLAINVILLE. CONNECTICUT

Zone State_

College Genetics Course to
Be Filmed by Calvin Prods.

ti There's a growing trend towai
filmed courses for science educ.
lion classes in both secondary od
cation and on the college icve
Joining previous programs in tl
fields of chemistry and physii
( from Encyclopaedia Britannic
Films and other sources ) is a ne i
filmed college-credit course i
genetics in which three Nobii
Prize winners and 12 other to
geneticists are the "stars."

The one-semester course, er
titled Principles oj Genetics, cor
sists of 4S half-hour teaching unit
with a student work book. It \vi
be made available to intereste»|
colleges and universities afte
January 1. 1960 by the McGraw
Hill Book Company.

Heading the list of 15 lecturer]
are Nobel Laureates Dr. Hermaii
J. Muller. Indiana University; Dr'
George W. Beadle, California In'
stitute of Technology; and Dr
Joshua Lederberg. Stanford Uni
versity. Each will deliver six lec-
tures.

The Ford Foundation's Fund foi
the Advancement of Education is
again meeting the academic costs
of the project through a grant tc
St. Louis LIniversity and St. Louis
educational television station
KETC-TV. The films are being
produced at the studios of Calvin
Productions. Inc. from material
filmed during the St. Louis tele-
casts. S

"Fastest Kodak Films Yet"
Photograph Venus on July 7

Special Kodak films, said to in-
clude the "fastest 16mm movie
film yet made" aided Harvard's
astronomers in a once-in-a-thou-
sand-years study of the atmosphere
of Venus on July 7. The film was
spooled for use in a compact 16-
mm gun camera to record a stellar
event that takes place only once
in every thousand years — the oc-
cultalion of the star Regulus by
the planet Venus which took place
on that date. \

Use FilMaqic All Ways!

— FilMagic Cloths Hand-Clean Films, Records.

— FilMagic Topes for Film Cleaning Machines.

— FilMagic Pylon Kits for Tape Recorders.

-FilMagic Pylon Kits for 16mm SOF PRO-
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BUYERS READ BUSINESS SCREEN

Charles Percy Will Keynote
Nat'l Audio-Visual Meeting

Keynote speaker al the 1959
National Audio-Visual Convention
is to be Charles H. Percy, presi-
dent of Bell & Howell. Also an-
nounced as major convention
speakers are Dr. William Sanborn,
director of the Bureau of Instruc-
tional Materials. San Francisco
Unified School District; Dan For-
restal, director of public relations,
Monsanto Chemical Company;
and Dr. Elliott Kone. director.
Audio-Visual Center. Yale Uni-
versity.

Announcement of the speakers
and of the theme of the convention.
"Lift the AV Standards Higher"
was made by William G. Kirtley.
chairman.

"Some 2,500 audio-visual spe-
cialists from all over the country
are expected to attend," according
to Kirtley, "and they will find this
year's meeting a rare combination
of penetrating talks by outstand-
ing a-v authorities, plus work-
shops and seminars in such fields
as education, industry, agriculture,
religion, and medicine and the
largest display of equipment and

materials ever assembled at one
time under one roof."

This year, 123 firms will occupy
a record 171 booth spaces in the
Trade Show area. All types of a-v
equipment and materials, valued
in excess of $1 million will be fea-
tured in both displays and demon-
strations during the four day show
which will be held July 25-28 at
the Morrison Hotel in Chicago. ^

Industrial Film Executives to
Meet at Princeton in Fall

Dates for the annual fall meet-
ing of the Industrial Audio- Visual
Association have been announced.
Heads of film and a/v departments
within nearly 100 of the country's
largest companies will meet again
at the Princeton Inn, Princeton.
New Jersey on October 13-15.
Roy Vanderford. American Tele-
phone & Telegraph Co., is chair-
man of the fall meeting committee,
assisted by Fred Beach. Reming-
ton-Rand; William Connelley,
Bakelite; Al Morrison. Bert Mc-
Garry and D. G. Treichler of
Soconv-Mobil. S

Charles H. Percv: Kexnuter at
1959 NAVA Convention . . .

University Film Producers
To Hold 13th Annual Meeting

ii The 13th annual conference of
the University Film Producers As-
sociation, labeled as one of the
most critical in the group's history,
will be held August 17-21 in the
Memorial Center, Purdue Univer-
sity, Lafayette, Indiana.

Sessions will cover the future of
the UFPA, audiences for college
and university-produced films and
the role of sponsoring institutions
as well as technical review of tools
employed in film and tape pro-
duction. 8"

BUSINESS SCREEN MAGAZINE

AMERICA'S FOREMOST SPONSORS

KIMBERLY-CLARK CORPORATION

"How to Catch a Cold", The Cham-
pion of Champions, has been seen
by more people than any other spon-
sored film. 137 million non-theatrical
and TV viewers and still growing!

UNITED FRUIT COMPANY

Six films on the Central American
"banana" republics — favorites with
educators, club programmers, TV sta
tions. 157 million 16mm and TV
viewers.

FIRESTONE TIRE 8.
RUBBER COMPANY

Pioneer film sponsor whose confi-
dence in the medium is amply justi-
fied by the audience of 428 million
persons who have seen the 19 Fire-
stone films currently in distribution.

NATIONAL BISCUIT COMPANY

"The King Who Came to Breakfast",
now in its tenth year of telling
breakfast facts to young and old via
TV and school community distribu-
tion. 76 million have seen it to date.

JOHNSON & JOHNSON

J & J's three films have reached 32

million people at a distribution cost

of a fraction of a cent a viewer!

ARMOUR AND COMPANY

"Marie Gifford" has taught 247 mil-
lion women and teenagers every-
thing from basting a turkey to baking
a pie.

INSTITUTE OF LIFE INSURANCE

Three of the Institute's five films
now in release are among AF's all-
time "Top Ten" on TV with 3095
telecasts. Total 16mm and TV audi-
ence for all five: 249 million persons.

THE GREYHOUND CORPORATION

leaves the distribution to us. And,
for good reason, too: "Freedom High-
way" and "America for Me" have
been screened 85,363 times in the
Nation's schools and community or-
ganizations.

DE BEERS DIAMONDS LTD.

72 million viewers have journeyed
to South Africa via De Beers' "A
Diamond is Forever."

Use America's First Distributor!

These companies and associations, like so many others, know that distribution by
Association Films means results - results that exceed expectations, pay off in
audience dividends. * Creative promotion keeps user demand high, expert print
servicing extends print life, company-owned distribution centers offer valuable
assistance and programming leads to local users. Add to these a reputation for
personalized, individualized attention to each sponsor and his audience preferences,
and you have just some of the reasons why more and more sponsors are turning
to Association Films. * You can find out more about us by writing or calling our
nearest regional sales office.

ASSOCIATION FILMS, INC.

National Sales Office

347 Madison Avenue

New York 17, N. Y. MUrray Hill S-2242

Regional Sales and Distribution Centers in:

Ridgefield, N. J. (Broad at Elmi WHitney 3-8200

La Grange, III. (551 Hillgrove Ave.)

Chicagoans call Bishop 2-1898

Others call Fleetwood 4-0576

San Francisco, California (799 Stevenson St.)

UNderhill 1-5305

Dallas. Texas (1108 Jackson St.)
Riverside 2-3144

COAnING SOON! f< new DEPTH concept in monthly performance reports. Watch for announcement.

NUMBER 4 • VOLUME 20 • 1959

1 .S S fe ^
I ^^ He

I ?^ 3 a K-O J

Scg-Bo; >> a ^

;^\

b»

■ V

News Along the Film Production Lines

•m' European and American con-
testants considering next year's In-
ternational Advertising Film Festi-
val (tentatively set for Venice in
June of 1960) may have to go to
"the summit" to settle some of the
fur that has been flying since this
year's Sixth event, just concluded
in mid-June at Cannes.

There weren't too many happy
smiles at the Palais des Festivals
on June 13 when U. S. entries took
home both Grand Prix, for the
hitherto sacred European theatre
ad playlet award, and for the new
television commercial prize. Brit-
ish and West German delegations
of ad men and producers num-
bered over 1 50 apiece with French.
Italian and Spanish representation
also in large numbers. Two U.S.
visitors, in addition to John Freese,
the U. S. accredited juror, made
up our "troops" at Cannes. Wal-
lace Ross, New York publicity
counsel, and Herbert Rosen, presi-
dent of Audio Master and sponsor
of the Industrial Audio-Visual Ex-
hibition and Trade Show in Man-
hattan were pretty lonely in an
otherwise all-European assembly.

Color Dispute, Delays in Transit
Eliminate Some TV Commercials

A Chemstrand Nylon color spot
entered by Doyle Dane Bernbach
agency and produced by Transfilm
was among those "arbitrarily
omitted" according to New York
sources. A similar Chemstrand
spot won a lirst prize last year.
The maximum of 10 spots entered
by McCann-Erickson was also not
shown because of delay in transit
and the same fate apparently hit
two spots entered by Gene Deitch
Associates.

Finally, entrants have been most
conscious of expense factors. It
cost a minimum of $37.00 for each
60-second entry (entry fee, cost
of print, shipping etc. ) . This doesn't
include the lengthy time it took
entrants to prepare complicated
entry forms which also required

French translations of the film's
synopsis.

Winners Pleased, But the Losers
Always Outnumber Them

Happy, however, are the Festi-
val winners. Happiest of all are
the Campbell-Ewald folks and the
creative people at Lawrence-
Schnitzer Productions whose Chev-
rolet Station Wagon playlet won
the Cinema Advertising Grand
Prix, America's first in this highly-
competitive category. ^^

* * *

Ford's "Thinking Dog" Scores
Again in Western Ad Awards

a That good Thinking Dog com-
mercial which won a first prize for
animation at the recent Cannes'
International Advertising Film
Festival (see story) has earned
flirther kudos for Playhouse Pic-
tures, its producer, and for J.
Walter Thompson (Los Angeles)
who placed the spot for the Ford
Dealers of Southern California.

Television commercial's compe-
tition conducted by the Advertising
Assn. of the West, will also award
a "first" to this spot at its con-
vention. June 28 to July 3 at Lake
Tahoe. California. R^

SAG-AFTRA Ask David Cole
To Study Merger Problems

r In a renewed elfort to com-
promise difTerences in the much-
discussed but thus far unresolved
merger of the Screen Actors Guild
with the American Federation of
Television and Radio Artists, the
two talent unions have selected
David L. Cole, noted national con-
sultant in labor affairs, to "conduct
a study of the feasibility of a mer-
ger." according to joint announce-
ment made on June 12 by both
groups.

Mr. Cole is a former director of
the Federal Mediation and Con-
ciliation Service and is currently
the permanent arbitrator under the
AFL-CIO No-Raiding Agreement.

HOUSTON FEARLESS

Fannram Dallies

Thoroughly overhauled — Guaranieed
SPECIAL LOW PRICE:

Immediale I 4 Wheel $1400.00

DedVery! | 5 Wheel $1800.00

CAMERA EQUIPMENT CO., Inc.

315 West 43rd Street • New York 36, N.Y.

PARTHENON

PICTI RE:

rryw^^

HOLLVWOOD

It i.s inevitable that a producer'
big-budget pictures, made fo
general-public audiences, are th
ones which attract notice.

So here is a group of less
noticed films — special-purposi
pictures for special-target audi
ences, mostly produced on shor
schedules and low budgets b)'
the able and enthusiastic younj
men of the Techfilms and Parthe
non-Central Divisions, but check-;;
ed throughout by the "old heads'
for Parthenon standards oi
thoughtful concept, careful edit!
and smooth "finish."

TECHFILMS HIVISIDIV

"PACKAGED POWER"— a tilm
to sell the facilities and capabili-
ties of a missile accessory manu-
facturer to prime contractors.
SUNDSTRAND TURBO. Ekta-
chrome, 22 min.; not classified.
"IM99A WEAPONS SYSTEM
REPORT"— the Bomarc : for Pi-
lotless Aircraft Div., BOEING
AIRPLANE CO. 11 min.. Color.
"ZUNI — THE GENERAL PUR-
POSE AIRCRAFT ROCKET"—
semi-dramatized report to the
public. NAVAL ORDNANCE i
TEST STATION, China Lake. 16
min.. Color. Not classified.
"HELICOPTER TOWED SO- ;
NAR" — proposal film for Bendix-
Pacific, Div. of BENDIX AIR-
CRAFT CORP. 18 min.. Color.

PAHTHEIVDIV-CEIVTHAL

"MIGHTY MASTERS OF THE
HARVEST"— the Combines at
work. INT'L. HARVESTER. 20
min.. Color.

"YOUR B LINE"— a 50 minute,
.5 part picture made in 3 weeks
from go-ahead to dub, to an-
nounce a new line of trucks at
48 simultaneous dealer meetings.
Color. INT'L. HARVESTER.

PAHTHElVDIV-HDLLYWDDn

"PROGRESS IN MODERN BA-
SIC REFRACTORIES'— this is a

straightforward sales film ad-
dressed to technical men in the
glass, cement, copper and steel
industries, with side usage in
engineering colleges. KAISER
REFRACTORIES DIVISION. 28
minutes. Color.

"COLLECTORS' ITEM"— an un-
pretentious but surprisingly dra-
matic story of the small group
of public servants who installed
pickup and disposal system in
Los Angeles against an "impos-
sible" deadline. INT'L. HAR-
VESTER. 32 minutes. Color.

NEW PHDDUCTIDIV DFFICES

CHICAGO 1—185 North Wabash;
R.-\nd()lph 6-2919.

DETROIT 26—2301 Dime Build-
ing; WOodward 2-5270

NEW YORK 19—1600 Broadway ;
Circle 6-2688.

PARTHENON PICTURES

Charles Palmer, Executive Producer

2625 Temple St. • Hollywood 26

BUSINESS SCREEN MAGAZINE

For every location — From the frozen north
to the sun-drenched tropics —

Pros depend on

35mnri Professional Film Viewer

li.i>> ihrcadini;. portable, will not NCiatcli
tilm. Views tilm left to right on 6"x4'/2"
brilliantly illuminated screen. Sound
Reader and/or Counter easily attached.
.•\vailable in 16mm. "^

Idmm Model $350.00
35mm Model $500.00

Arriflex 16

The most versatile professional 16mm camera in the
world. Includes three-lens Divergent turret, registra-
tion pin movement, side pressure rail, and quickly inter-
changeable motors. Has a mirror reflex system to per-
mit viewing and focusing through taking lens while
camera is m operation. Vieutinder shows parallax-
corrected right-side-up image. Accepts 100 ft. daylight
loading spools and accessory 400 ft. magazines.

Magnasync Magnaphonic Sound
Recorder Mark IX —

The perfect answer to the needs of every film producer,
large or small. It is compact, lightweight and distortion-
free. Academy and SMPTE Specification. No royalties.
16mm. 3.>mm & 17': mm models available.

Colortran Grover
Masterlite Convertable —

$42.50 with PAR 56 Bulb
$48.05 with PAR 64 Bulb

When "location" is just a cab-ride

away, it's comforting fo know that
CECO'S vast storehouse of sales and
rental equipment is at your disposal.
But when you hove to journey to the

North Pole or to the South
American jungle, it's even more

needless grief.
"You owe it to your career
as a film maker to use
CECO service for sales,
rentals, repairs —
and experience.

K^l^^

Professional Jr.* Tripod on CECO
3-^heel Collapsible Ligtitweight Dolly

The newest PRO JR. Tripod features
simple camera attaching method,
telescoping pan handle with adjust-
able angle, pan tension knob, cast-in
tie-down eyelets, and self-aligning
double leg locks.

Price $150.00

3-WHttiL DOLLV collapses into
compact shape. JUNIOR weighs
15' 2 lbs. SENIOR weighs 18 lbs.
Any tripod easily attached. Ball
bearing locking rubber tired casters
with indexing device.

Junior $99.50 Senior $150.00

Reg. U. S. Pot. Oft No, 2318910

SALES • SERVICE • RENTALS

FRANK C. ZUCKER

(?flm6Rfl €ouipmenT (o.jnc

Dept. S 315 West 43rd St.,

New York 36, N. Y.

JUdson 6-1420

These Events Made News of the Month

Canadian Film Award Honors
To Crawley, Nat'l Film Board

Honors in the recent llth An-
nual Canadian Film Awards, joint-
ly sponsored by the Canadian As-
sociation for Adult Education, the
Canadian FUni Institute and the
Canada Foundation were shared by
Crawley Films Limited, Ottawa,
and the National Film Board of
Canada. The two organizations
shared equally a total of six of the
nine theatrical and non-theatrical
awards presented.

In addition two special awards
were presented this year. The Ca-
nadian Broadcasting Corporation
was cited "for its encouragement
of the appreciation of good film-
making over the years, notably
through the programs, Tlie Movie
Scene and Music From the Films.
Dean Walker, a writer, also re-
ceived a special award "for en-
couraging high standards in Ca-
nadian film production through his
articles in Canadian periodicals."

Three theatrical productions re-
ceived Awards of Merit. They
were The Tall Counlry. produced
by Parry Films, Ltd.; Money M int-
ers, produced by Crawley; and
T/ic Quest, produced by the Na-
tional Film Board.

Top award in General Informa-
tion films went to The Living
Stone, produced by the Film
Board; prize-winner in Public Re-
lations was Suskatclu'wan. Our
University, produced by Crawley.
Crawley also scored with the Sales
Promotion award-winner. Beauty
to Live With: while Fire in Town.
produced by the Film Board was
the awardee in Training and In-
structional Films.

In the field of Travel and Recre-
ation films. Grey Cup Festival
'5iS, produced by Chetwynd Films
Ltd. shared honors with Quetico,
produced by Christopher Chap-
man. 9'

LA Industry Film Producers
Hear Lab Expert Panelists

" Film laboratory problems were
the concern of members of the Los
Angeles Chapter, the Industry
Film Producers Association, at its
recent regional meeting in that
area.

Some 90 West Coast film e.xecs
met as guests of General Film
Laboratories in Projection Room
A where a panel of film laboratory
experts delivered short talks on
various aspects of laboratory serv-
ice. Panelists included John Kil-
louiih. Acme Film I aboratories;

Max Worley, Color Reproduction!
Co.; Bill Steen, Telefilm; Ted Fo-I
gelman. Consolidated Film Indus-i
tries; Bob Ward, Hollywood Film
Enterprises; Vaughn Shaner, East-
man Kodak Company; and Fred
Scobey of General Film Labs.

IFPA president Robert Gunther
and program chairman Julian Elyi
were in charge of arrangements
which included guided tours of
General's lab facilities. ^\

^> Echoes of the recent Columbus
Film Festival; pictured above re-
ceiving a "Chris'" award for
"Teaching Johnny to Swim" is ex-
ecutive producer Herbert R. Dietz,
Institute of Visual Training, Inc.
(left). Presenting certificate is
Gaivy E. Gordon, public relations
director of the Columbus, Ohio
Public Library. l#

FOR PRODUCERS
OF VISUAL SELLING
IN MOTION PICTURES
SLIDE FILMS
TV COMMERCIALS

illsberg \nc

offers a complete production service

animation
slide films
titles
telops
flip cards

lettering

layout

maps

backgrounds

retouching

color correction of
packaged products

a wide
assortment
of type for

fiot press titles

type catalogue
on request

421 WEST 54th STREET. N€W YORK 19, NY
PLAZA 7-1525

BUSINESS SCREEN MAGAZINE

[|0W DO PEOPLE

JUDGE YOUR

COMPANY?

5y your product or service?

By the service you give your

;ustomers?

Jy your policies?

!^ell, all these things count.
Jut . . . to most of your custo-
■ners, your SALESMEN are the
;ompany.

Their reputation Is YOUR repu-
tation with your customers. This
means that your salesmen must
be able to impress your custo-
mers v/ith their sincerity, de-
pendability, interest.

There is a knack to doing it.

Show them this knack with:

"HUMAN RELATIONS
IN SELLING"

part of the outstandingly suc-
cessful sound slide program . . .
AGGRESSIVE SELLING

Write for Details on
Obtaining a Preview

Better Selling Bureau

6108-B Santa Monica Boulevard
Los Angeles 38, California

A Division of Rocket Pictures, Inc.

SIGHT & SOUND

Nat'l Film Board OfFers
Stock Films for Television

•k Non-protit service organiziitions
which reach the public through
TV public service time periods
donated to them by local TV sta-
tions now hiive a new source of
progriiniminu ni;iteri;il in ;i speciiil
television libriiry set up for their
use at the New York office of the
NaTTonal Film Board of Canada.

Assembled in five sections, the
library will offer a wide variety
of lilms in creative arts, health
welfare and safety, science and na-
ture study, industry and hibor,
and sociology.

Many organiziitions, who hiive
found thiit incorporiition of ;i suit-
able niin into their live TV pre-
scntiitions often makes for a more
dramatic program, have already
made liberal use of NFB films on
television. The new Library will
ofier convenient service to all or-
ganiziitions throughout the ct>un-
try. Address is NFBC, Canada
House, 680 Fifth Ave.. New York

ly. 9

NFPA Lists Over 200 Titles
In Fire Control Film Book

A new "Fire Control Film List"
which describes and provides
sources for more than 200 motion
pictures on home and personal fire
safety, industriiil fire protection,
aviation fire control, forest, brush
and grass tire lighting as well iis
fire department operations and
civil defense has been issued.

Compiled by the Editors of
Firemen, published by the Na-
tional Fire Protection Association,
the new 28-page list is available
;it 50 cents a copy from the NFPA
Publications Dept.. 60 Battery-
march St., Boston 10. Mass. B'

Fred Nlles Offers a Free
Chicago Services Directory

I- A smart and most convenient
new directory of film and television
services in the Chicago metro-
politan area has been issued by
Fred Niles Productions. Listings
include closed-circuit television.
film and television producers and
distributors, studios, rail, hotel and
iiirline services.

New four-color desk reference
piece can be obtained on letter-
head or phone request from the
sales promotion mim;iger, Fred
Niles Productions. Inc.. 1058 W.
Washington Blvd.. Chicago 7. Call
SEeley 8-41 8 I for your free
copy. 9

We can't please everybody

X U .M B E R 4 • VOLUME 20 • 105 9

but we come close

Sound • Editorial • Laboratory Services

Capital

CAPITAL FILM LABORATORIES, INC. . 1905 FAIRVIEW AVENUE N E.
WASHINGTON 2, D. C. . PHONE LAWRENCE 64634

Primitive Africa to Modern
Tools in "A Hoe for Kalabo"

■ii- At their earlier 1959 conven-
tion in Detroit, members of the
National Tool Builders Association
premiered that group's new 27-
niinute color film A Hoe for Kala-
bo. with a fascinating on-the-spot
introduction filmed by producer
Reid H. Ray in Africa.

The present status of the giant
machine tool industry is con-
trasted with primitive iron-making
methods used in a tiny village
named Kalabo in the secluded
Zambesi Valley. In Kalabo the
natives smelt iron ore in a crude
furnace using goat-skin bellows. A
whole day's work brings them a
small chunk of iron to be pounded
into a single hoe.

In vivid contrast are today's
modern machine tools — from the
very large to the smaller and more
precise tools which shave a mil-
lionth-of-an-inch from metal. Reid
H. Ray Film Industries. St. Paul,
is the producer for the Association
through its public relations coun-
sel. Hill & Knowlton. National
distribution is being handled by
Modern Talking Picture Service,
Inc. ^ W

Half Million Feet of Moody
Films on Way to U.S. Bases

t-V Nearly a half-million feet of
Moody Science films are stacked
in pile below as Irwin A. Moon,
manager (left) and F. Alton Ever-
est, director of science and produc-
tion for Moodv Institute of Sci-

ence check lilms being readied lor
shipment to U.S. military bases.

Going to Army and Air Force
bases around the world and de-
signed to bolster religious and
character guidance programs.
Moody films have been widely
used in the military for past 15
years. Air Force alone reports
some 200.()0() showings of Moody
films per year. l^'

THIS DISCIPLINE
IS PAINFUL

Do your supervisors enforce pain-
ful discipline— or fair, understand-
ing, and impartial discipline?

EFft'ctive discipline is of vital im-
portance to your business. It's the
lubricant that will give you a
smooth-running organization.

Show your supervisors the proved
techniques of:

"MAINTAINING DISCIPLINE"

part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:

• "THE SUPERVISOR'S JOB"

• "INDUCTION AND

JOB INSTRUCTION '

• "HANDLING

GRIEVANCES"

• "PROMOTIONS,

TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"

• "INTERPRETING

COMPANY POLICIES"

• "THE SUPERVISOR

ASA REPRESENTATIVE
OF MANAGEMENT"

• "PROMOTING

COOPERATION"

Write for Details on
Obtaining a Previev/

INC.

6108 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA

BUSINESS SCREEN M.A.GAZINE

A dozen
film awards

to Ganz...
thank you,

dear judge

...but what really counts is the fact that these
films solved problems for their sponsors!

What's your problem? Increasing sales? Introducing a new product?
Training employees? Improving public relations?

If you would like to see how we have solved problems like these
with well planned, properly distributed films, write us. Chances
are we have a directly related "case history" that will give you
some good ideas.

WILLIAM J. GANZ COMPANY, INC.

(a Division of The Institute of Visual Trainins. Inc.) IISiiwIi^

Producers and Distributors of Business Films l-lrlTr

40 East 49th Street, New York 17. New York • ELdorado 5-1443
40 YEARS IN THE SCIENCE OF VISUAL COMMUNICATION

NUMBER 4 • VOLUME 20 • 1959

USE
YOUR

and the entire American Business Community

5 FILM PROGR

The National Committee on the Aging, a standing committee of the
National Social Welfare Assembly, has completed its plans and begun
production, in association with Dynamic Films, Inc., of the first of
five audio-visual programs around the central theme "Preparation for
the Later Years." Each of the 5 programs will consist of a 30-minute
sound film with accompanying film strips, discussion guides, and other
pertinent literature.

The National Association for Mental Health will also cooperate in
the planning of the whole series.

Mr. Frank H. Cassell, Manager
Industrial Relations
Inland Steel Company

Mr. Edward Linzer
Director of Education
National Association of
Mental Health

Mr. Don Gregory
Public Relations Director
Community Service Activities
AFL-CIO

Miss OIlie A. Randall, Vice Chairman
National Committee on the Aging

For further information write:

planning overall objectives, supervising content)

Miss Martha Douglas, Director of
Counseling & Employee Activities
Carson Pirie Scott & Company

Dr. Leo W. Simmons
Professor of Sociology
Yale University

Mr. William C. Fitch, Director
Special Staff on Aging
U. S. Dept. of Health, Education
& Welfare

Dr. William A. Sawyer

Chairman, Committee on Geriatrics

Industrial Medical Association

405 PARK AVENUE, NEW YORK, N. Y.

Mr. D. S. Sargent, Personnel Dir
Consolidated Edison Company
of New York, Inc.

Mr. Charles O'Dell
United Auto Workers

Dr. John McConnell, Dean
Graduate School
Cornell University

Mother M. Bernadette de Lourdes

O. Corm.

Mary Manning Walsh Home

Dr. William J. Villaume
Executive Director
Department of Social Welfare
Notional Council of the Churches of
Christ in the United States

Dr. Harry E. Tebrock, Medical Dir.
Sylvonia Electric Products, Inc.

Dr. G. Halsey Hunt
Chief, Division of General
Medical Science
Notional Institutes of Health

Dr. R. J. Pulling, Director
New York State Dept. of
Adult Education

Rabbi I. Fred Hollander, Director
Institute for Pastoral Psychiatry
New York Board of Rabbis

Dr. Jock Weinberg

Associate Professor of Psychiatry

University of Illinois,

School of Medicine

BUSINESS SCREEN MAGAZINE

Survey of Film Distribution

.lOO .>l<»sf .\«'liv<> lliisiii«*!>><>> Firms sinil Trsiili' 4pr4»ii|is At-liii'vt'il .%ii«li<'ii«*«>
ul° 20.<>00.000.000 ^'ii'wi^i's ill lOiiiiii 4>r«tii|is. I'lit'iit r«>s iiiiii Tcii'visioii

BUSINESS Screen Survey figures of the
total U. S. viewing auiiicnce for spon-
sored motion pictures in the past year
reveal that a tremendous amount of time was
devoted by groups and individuals to the pub-
lic relations, informational and other lilms
distributed by leading business eoneerns. trade
groups and two Federal government agencies.
The Editors ha\e compiled these data in the
order of what they considered the relative im-
portance of the various distribution channels.
Hence, the movement of films to groups and
institutions owning or having ready access to
16mm sound motion picture projection equip-
ment was rated Number One for measurement
and rellection.

Why We Rate 16inm Audiences First

This "self-equipped" .ludience goes to con-
siderable lengths to obtain and view spon-
sored films of their choice. Involved in every
showing is a voluntary selection of title, a
mail or telephone booking and confirmation,
personal or carrier handling of the print to and
from the place of showing and attendant pro-
motion of the event.

On the adult level, the groups involved in
such showings represent influence-leaders in
the community, members of civic, fraternal
and other organizations, parent-teacher
workers, etc. They also represent middle to
high-income brackets, for the most part.

The age level of such 16mm audiences sel-
dom falls below the teen-age group by the very
nature of the films, teacher selection and other
limiting characteristics that make the high
schools of America an important segment of
the total sponsored film audience.

Young Adults Need Facts on Business

.•\merican business and trade groups, con-
scious of a continuing urgent need for eco-
nomic enlightenment among maturing young

people and now aware of their personal in-
come status, should not under-estimate the
interest and accessibility of this audience.

The 16mm self-equipped audience also in-
cludes factory cafeterias and recreation areas
(nearly 7, ()()() employees of one Midwest plant
enjoy a "Movie Day"" each week through the
year in their arc projector equipped cafeterias).
L'nion halls, church and community meeting
centers, grange halls and after-hour use of
school auditoriums are the "theatres" where
Americans viewed sponsored motion pictures.

This preface is necessary to an appreciation
of the solid facts now disclosed by the survey:

14,633,443 Hours of 16mm Viewing!

■?v In the Ibmm self-equipped audience group
alone, nearly 400 million persons (394,152.-
000) devoted some 14,633,443 hours of view-
ing time to the films of some 500 business
firms and trade groups. Only \5 million of
this total audience, representing viewers served
by U. S. Department of Agriculture films, can
be deducted as not representing business-spon-
sored messages. One other government agency,
the LJ. S. Bureau of Mines, distributes 16mm
films to audience groups which are sponsored
by metals, petroleum and other industries.

In 1958, lliere were 4.390,421 16mm show-
ings of films reported by the seven cooperating
commercial distribution agencies, by an addi-
tional 65 companies and trade groups main-
taining direct audience contact — and by the
U. S. Bureau of Mines and U. S. Department
of Agriculture film departments.

It is on this basis, multiplying the extremely
modest total number of showings by the tiver-
ai;e lengi/i of most sponsored films (an av-
erage of 20 minutes, with a range from 13 to
271;) minutes for most subjects), that a total
of 14,633,443 hours of viewing time was
derived! (Cont'd on FoUowin" Page)

Sponsors Report Film
Audiences Are Up 22%

MoMON Pic I URES sponsored by Amer-
ican business firms and trade
groups have increased in popularity by
as much as 22 percent among the many
kinds of audiences who saw them last
year in clubrooms. classrooms, meeting
halls, indoor and outdoor theatres and
via television transmission in dwellings
throughout the country.

Undertaking the first and most com-
prehensive survey of the sponsored film
audience in six years (a previous one
was made by this publication in 1952),
the Editors of Business Screen have un-
covered a wealth of valuable and relevant
data, some unhappy truths about spon-
sor neglect of valuable lilm properties
(inadequate record-keeping, etc.) and
substantial verification of individual audi-
ence size, handling preferences, etc.

The survey was undertaken by a com-
bination of personal interviews, corre-
spondence and tile research. Approxi-
mately 500 business firms and trade
groups, two principal U. S. government
agencies and seven commercial firm dis-
tribution agencies provided the data for
this survey. Nine of the 10 largest in-
dustrial corporations in the nation have
their film distribution facts included.

All of the material covered in this
survey and used in compiling total audi-
ence figures, averages and trends repre-
sents a Business Screen "Exclusive.""
The success achieved in assembling here-
tofore restricted facts and long-needed
indications of size and growth is reflected
in such respondent comments as:

"Congnaulntions on tackling this job"
and "Factual film distribution data . . .
most essential in the field."

No comparison of company-to-com-
pany figures has been made and all re-
spondents were assured that comparative
data would not be presented. The pri-
mary aim of this survey was to achieve
an accepted and verified count of the
total audience for sponsored motion pic-
tures in 1958.

But out of it has come valuable data
on the three main channels by which
these films reach their intended audi-
ences: ( 1 ) the "self-equipped"" groups
owning or having access to 16mm sound
motion picture projection equipment; (2)
commercial motion picture theatres, in-
cluding drive-ins; and (3) public-service
showings by television stations.

From these basic data, measurements
will be continued on further 1958 facts
and figures in succeeding issues. Finally,
the figures will furnish a substantial base
for annual compilations and growth
studies in 1960 and the years ahead. 53'

NUMBER 4 • VOLUME 20 • 1959

The BIG Audience for Sponsored Films:

■iV Considering the fractional seconds of reader-
ship accorded the best read color magazine ads,
the devotion of viewers in a concentrated sight
and sound situation which the motion picture
affords, is well worth a long hard look by any
business with appropriate subject matter.

The key to the availability of this voluntary
and valuable audience remains in the quality
of both I he subject matter ami its production.
It is very significant to note that the most
popular films listed in this survey by respond-
ents were those professionally-produced, ex-
tremely interesting in content and information
and well worth their viewing time and attend-
ant handling problems.

It is at this point that the survey begins to
derive valuable data for those who use or
contemplate using the medium.

What Is True Size of 16mm Groups?

As survey facts unfolded in the daily arrival
of forms and in the compilation of total statis-
tics, the Editors watched with keen interest
the averaging of individual audience sizes. By
simple division of the total number of show-
ings into total reported audience, the average
group size drifted from 60 to 38, to 45, 64,
69 and upwards to 83, 91. 98.

In notable exceptions that only served to
prove an emerging rule, the average audience
figure soared to a questionable 152, to 160,
even to 347 persons per 16mm showing!

Because the facts have been previously noted
in these pages, we can reveal that one large
audience figure of 148 persons per showing
(the American & National Leagues of Pro-
fessional Baseball Clubs) was excepted but
accepted.

The exception exists in the tremendous pop-
ularity of these business-sponsored recreations
of World Series play and the other enormously
popular baseball film fare. Time and again,
clubs and organizations booking these films
have broken their own membership attendance
records on the nights that the films are shown.

Average Audience of 52.25 Persons

But only sports, travel and such highly
interesting and widely popular screen fare is
going to break the seemingly inexorable audi-
ence average which has now emerged.

That average, realistic audience per showing
in 1958 was 52.25, based on exhaustive checks
of detailed figures from 40 reporting com-
jianies. This first check does not include spon-

sor figures reported by the commercial dis-
tribution agencies. Now they begin to provide
valuable confirmation of sponsor data. For
example:

Distributor's Average Shows: 51.66

The largest distributor agency in the United
States, based on the total number of prints
and number of clients served, and wholly spe-
cializing in sponsored film distribution, brought
in an average audience figure of 51.66 per
showing.

We emphasize that no persons outside the
survey staff at Business Screen had access to
these figures, there was no comparison, there
was no opportunity or desire on anybody's part
to alter this valuable conclusion.

And now comes a third check against this
"average audience": the U. S. Bureau of Mines,
serving a representative nationwide clientele
with institutional and sometimes technical
films, showed up with an average of 56.50 per
showing.

Eight Largest Companies Average is 54

Finally, we summarized our findings against
the total reports of eight largest companies
handling their own films and serving total audi-
ences in excess of one million persons each in
1958. Their average was 54 persons per sliow-
ing. What's the ditTerence? Why is this impor-
tant?

Well, it's important as a check and balance
against extravagant claims made by some of
agencies and sponsors in reporting their figures.
If the audience figure exceeds 100 persons per
showing, en garde!

Certification of audiences by commercial dis-
tribution agencies has improved considerably
in recent years. One service furnishes an ad-
vance notice of the impending date in the field.
It is possible to use this date for a field check,
to supply promotional literature to accompany
showing and to have a representative present.

With a nationwide 16mm audience awaiting
the films and having access to somewhere near
600.000 1 6mm sound projectors around the
country, only sizeable companies with fairly
extensive film libraries are today maintaining
the kind of film handling and statistical opera-
tions required to eft'ectively serve and record
these audiences.

50% of Sponsors Use a Distributor

50 of the first 100 companies reporting in
the survey indicated that they are currently

using the services of specializing commercia
film distribution agencies. The advantage o;
skilled personnel, modern film handling anc
inspection equipment to assure good print per-
formance, geographical convenience of location
to shorten print travel time and to increase^
performance per print per year in use were§
some of the advantages cited by sponsors who
utilize commercial film distribution services.

Lack of identity and of a "close relation-
ship" with groups viewing such films was prov-
ing no handicap. Correspondence with pro-
spective audiences, their own catalogs and
follow-up promotion was being maintained by'
companies whose actual handling and detail,
reports, etc. were being supplied by commercial'
film distribution agencies. I

That is part of the picture which emerges
on the 1 6mm self-equipped audience portion
of this Business Screen distribution survey.

Sponsored by A.E.C. and the Navy

Produced for the Atomic Energy Commis-
sion and the Nuclear Propulsion Program of
the United States Navy by Raphael G. Wolff
Studios of Hollywood, Integrity Plus was co-
ordinated by the Westinghouse Manufacturing
Company, a prime contractor in the nuclear
program. R. A. Roxas of Westinghouse helped
guide the production project.

The 25-minute picture is being made avail-
able to other defense contractors via print sales
through the producer. It is opened with a
talk by Rear Admiral H. E. Rickover. USN,
a pioneer in the nuclear subs, and following
Admiral Rickover's message, the film details
the ""essence" of the production problem Amer-
ica faces:

"Heart" of the Production Problem

"Have modern workers used to the relatively
uncritical tolerances of mass production tech-
niques lost the pride of craftsmanship, the
ability to meet the challenges of close toler-
ances and fine work which are vital to Amer-
ica's nuclear propulsion program?" asks a Navy
commander whose submarine is delayed by
careless workmanship.

Nuclear propulsion, as in other fields such
as missiles and space vehicles, has brought
tolerance problems seldom encountered. Mal-
function in the tightly-compacted reactor as-

sembly of the submarine, will soon make other
components radio-active and impossible to re-
pair or replace by ordinary methods.

Nuclear Components Must Be Clean

Surgical cleanliness of all nuclear compo-
nents, kept absolutely free of waste matter,
is an absolute "must." Despite this, the Navy
officer shows visual evidence of damaging dust,
chips, grinding wheel fragments and other de-
bris that was found in component tubes and
passages. Shoddy workmanship in welding,
poor tolerances and lax attention to design de-
tails— all these build up a shocking story of
waste and avoidable delays to the nation's most
critical defense program.

Factual scenes of waste material are fortified
by excellent technical animation sequences that
take worker viewers into the heart of the nu-
clear power plant, showing how radio-active
damage is caused by minute particles in the
lines. The film makes a powerful bid for a
return to the high standards of individual

(continued on page FIFT'i-FINE)

Detailing the importance of the worker's job
In nuclear sub construction is Rear Admiral
H. E. Ricliover. USN, who introduces film.

N UMBER 3

VOLUME 21 • 1960

This tremendous line ot Burlington k)onis, illuiiiiiuiwd only by fluorescent
liglits, wLis "captured" in color by MFO crews using Ektaclirome ER Film.

Riirlin^l4»ii Indus! rii'x I*r4>s«'iils a I'k-liiro i>l°

THE PATTERNS OF PROGRESS

INCREASING PRODUCTIVITY, without Sacrifice
of product quality or increases in con-
sumer prices, is the goal of most U.S.
industry and its prime weapon in the continu-
ing fight against inflation, not to mention over-
seas competition.

Paradoxically, it is in the re-cons,tructed,
modernized American textile industry where
both lower consumer prices and higher quality
are being achieved. Leader of the field and
often called "the world's biggest weaver" is
North Carolina's Burlington Industries, headed
by Chairman J. Spencer Love.

"Ours is the only major industry where prices
are lower and quality higher than ten years ago.
We have really done a job on inflation. We

have done it by building up productivity faster
than we built up wages." says Chairman Love.

The Story of a Major Industry

The "full picture" of the complex textile in-
dustry and its importance in American life is
the theme of a new 25-minute color film, ap-
propriately titled The Patterns of Progress.
sponsored by Burlington and produced by MPO
Productions. The film, employing revolution-
ary new high-speed color films, is currently
available on free loan from Modern Talking
Picture Service, via its 30 regional film li-
braries, nationwide.

One of the first industrial motion pictures to
be made with the new high-speed 16mm color
films. Eastman Ektachrome ER Film. Daylight

Object Lesson for American Business:
Hoiv Productivity and Product Researcl

iti America s Textile Industry Have
Brought Lower Prices and Higher Qunli,

Type and Ektachrome ER, Type B. Patten
shows what happens inside the mammoth m;
chines that are working Burlington's "miracle;
of productivity.

For the first time in color. MPO produce
director Ira Marvin and head cameraman Stai
ley Meredith have slowed down shuttles th,-
bang away at 70 miles per hour and bobbir
that rotate up to 10,000 revolutions per minuti

Burlington Plants in 89 Communities

Burlington, earning its "world's largest" hor
ors by operating more than 100 plants in 8
different communities, presented a real cha
lenge to the film-maker. Beginning with sof
focus abstractions as it depicts "patterns" i
contemporary America which reflect these vai
led plant locations and operations, the fill;
progresses to detailed scenes of the high-spee
inner workings of plant machinery in opera,
tion. The "patterns" are set by scenes of ope
pit mines, contours of modern plowing, railroa
switching yards and a composite of Burlington'i
manufacturing operations — weaving, spinning!
knitting, dyeing and finishing. !

Producer-director Marvin and Bob Camp:
bell, script writer, use an original approach ti;
capture parallel operations in scattered places
to combine color with intricate camera wotV

Then, moving along the lengthy Burlingtoi
production lines, the MPO camera crew utilize
the new Ektachrome ER Film. Type B, t(
capture scenes that would have been impossibli
in the past without excessive lighting equip
ment and long delays for set-up time.

Colorful Look Within the Looms

Turning into the modern looms, the camer;
crew utilizes the new Ektachrome ER stock t(
attain the high spot of the picture as the;
show — for the first time in color — exactly wha
happens inside the mammoth machines. T(
(concluded on page fifty -five

Riding in specially-rigged camera "car" trailer
behind huge truck, MPO Cameraman Meredith
is shooting a North Carolina scene.

Adjusting Arriflex camera on rig attached to
Burlington Industries' truck for film scenes that
show roadside action.

MPO camera crew obtains niglit rain shot o
Industries' truck "delivering the goods" helper
by new, fast Eastman stock.

icenc in Burlington's Ciici'iislniro Icihtfiaiory,
[■ith director Henry Kcirnos, getting pointers
Vom MPO's Louis Jacobs (I).

jVbove: repair of a disinuniled loom in a plant
cene was sliot witli miniimtni tiglit as crew
\cd new. just EI\taclnome ER.

Lighting director Karl Wandrie sets up a scene
^ "slasliiiii;" process wliicli intertwines fibers
» Mo .v/H,<,'/t' durable anil.

THE FIRST SALE!

Herenice Connor,
who directs edi-
torial promotion
lor the JOURNAL,
shows one way
tile serpent in
(iarden of Lden
mii;lit have made
his "pi tell" to
Madam Adam,
putting across
"the first sale"
to women . . .

The Journal Shows the Way to the Ladies

Fsi!>>)->lovin^ Visual Show Urines KclilorinI >l<>s»ji;««' Im .>l4'«lia >li»ii

THAT Snake in the Grass who sold an
apple to "Madam Adam" was the first
salesman to successfully reach the "women's
audience." He did it by getting his customer
emotionally "involved" with his product, and
by painting pretty pictures to show her all
the good things in store for apple-eaters in
the Garden of Eden.

It was that "Involvement" that counted the
most then — and it still does, according to A
Man's Gtdde to Women, a new editorial pres-
entation of the Ladies' Home Journal which
is traveling the country and reaching advertis-
ing and agency executives in over a hundred
shows in 30 cities across the country.

Combines Films, Sound and Slides

The Ladies' Home Journal editorial promo-
tion, which features lilms, slides and an ela-
borate bag of audio-visual equipment, follows
somewhat in the pattern of the traveling shows
of the LHJ's brother publication — the Saturday
Evening Post, and the Journal's own successful
show in 1958 — Womcinpower.

A Man's Guide to Women is narrated in
person by Berenice E. Connor, the Journal's
director of editorial promotion. Written by
Stan Sobel, it demonstrates the vastly different
ways men and women become involved in the
subjects and situations of life. It shows how
the Journal "involves" women by meeting their
needs in many areas of interest. This in turn
puts them in a susceptible mood to receive
the magazine's advertising messages. Miss
Connor's commentary is accompanied by two
motion pictures, one a filmograph, and several
dozen slides projected on a wide-screen.

Designed and Produced by Visualscope

Traveling the show for Miss Connor with
a station-wagonfull of audiovisual equipment,
props and other stage accoutrements is Les
Olin. LHJ production manager. The presenta-

tion, designed and produced by Visualscope,
Inc. features two Bell & Howell 16mm sound
projectors modified for remote automatic
operation, a specially constructed wide-screen
slide projector, and control panels, flexible
stage settings, screen and electrically controlled
curtain — all constructed by Wilcox-Lange, Inc.,
Chicago. The "stage" is adaptable to many
size rooms, being flexibly wide within a 16 ft.
to 30 ft. range.

Personalizes a Reader's Viewpoint

One portion of the show instills in the
audience the same kind of subjective feelings
which the Journal imparts to its readers. With
a woman's voice narrating in the background,
photos of children from birth to adolescence
( taken from the pages of the Journal ) in b/ w
filmograph using a picture rhythm sequence
are framed on a wide-screen slide which
changes at certain critical points in the movie
sequences.

The dramatic etTect of this is intensified by
the woman's stream of consciousness style.
Representing a typical woman reader, she
illustrates to the audience how deeply and
personally "involved" she has become in what
is unfolding on the screen.

Exemplifies Timing and Showmanship

A key to the success of the show is the fast
timing, and careful rehearsal of the Connor-
Olin team. Miss Connor controls the action
of the film equipment, and cues Mr. Olin on
other operations, by a push-button hidden in
her hand. She speaks on a lavalier microphone
concealed in a corsage. When — as at the Plaza
Hotel in New York — a sight and sound gag
such as "a typical woman attempts parallel
parking 63 times a month," breaks up the
house. Miss Connor can milk the laughs skill-
fully and still keep the show running smoothly
on time. ^

BUSINESS FILMS OF THE MONTH

How GOOD

is a Good Guy?

IV«>\v lliiinan Itrlaliitns l*i«'liire
4>iv4's >laiia^4'iii«'n< I'Ki'tfiil Answers

THIS New Film Asks "How Good is a
Good Guy?" and answers its appropriate
title question by pointing out that today's
typical "good guy" in a supervisory or man-
agement role isn't much good at all, to himself,
to his associates or to his company.

The latest of a widely-syndicated series of
similar motion pictures produced by Round-
table Productions, How Good is a Good Guy?
deals from strength and uses vivid picturization
of "situations" as it provides useful guidance
to management and supervisory development
groups on this important subject of effective
leadership.

His Failings Can Become Successes

The 21 -minute sound tilm sets up three visu-
alized problems in which the "good guy" fails
to live up to his leader's role; it then depicts
how these failings can be turned into successes
by understanding and fortitude.

The need for "acceptance" and approval that
leads the supervisor or manager to becoming
pre-occupied with the "feelings" of the men
under him can tiun him into an ineffectual
"good guy." All his knowledge and experience
go by the boards and departmental efficiency,
morale and production sutler from his unrecog-
nized "insecurity. "

Hidden Factors in Personal Relations

How Good is a Good Guy? explores the
hidden factors as it pictures a typical appraisal
interview. Here, the new supervisor fails to
tell a subordinate where he stands, what his
shortcomings are, leaving doubt and confusion.

A department manager is "afraid" to offer
needed criticism of a "problem" worker; a
young supervisor is so worried about the men's

A good plan jor dcpwiiufuud rcoii;iiiiiz.a!ion
is sacrificed tiecaiisc tliis supervisor doesn't
want to hurt his men's jeelings.

As the film's narrator points out, being a
"liood i>iiy" is cosily to the leader liiinself,
lo /lis men. ami to his maitai^ement.

"feelings" toward him that he allows an impor-
tant change in work methods to be pushed
aside.

In each of these situations, the film analyzes
the reasons behind the failures and a re-enact-
ment of each is used to show the right way to
handle the p ob'em.

Pre-Tested in Industry and Schools

The film was written and produced by Leon
S. Gold of Roundtable Productions and di-
rected with a tine professional touch by Jack
Denove. It was pre-tested among industrial and
educational organizations on the West Coast.
Technical consultant was Albert E. Ross, Ph.D.
and the training consultant was A. Bruce Rozet.

The picture is designed for a wide variety of
training and management uses: appraisals, in-
terviewing, supervisory relations, dealing with
the problem worker and overcoming resistance
to change.

How to Obtain This Picture

Prints are available in color at $240. in
black & white at $140 from the producer,
Roundtable Productions, 8737 Wilshire Blvd.,
Beverly Hills. California. 5^

A Film

4«iii«l«'

l'«»r .>lana$>|<>iii4'iii

i\ Films

special interest to m;

naue-

ment groups

are

listed in a brief

guide

available

from B

usiNti.ss Screen,

7064

Sheridan

Rd.

. Ch

cago 26. Enclose

2.V.

This department manager (rii^hi) l^nows ilus
man's work has slipped: it will continue to
suffer wlicn he fails lo put him slraii;lil.

CONTACT LENS STOEi'

Sponsor: Obrig Laboratories, Sarasota. Fl

Title: Technique of Fitting Concentra Corr.il
Type Lenses, 26i^ min., color, produced j
Morgan-Swain. Inc. — Florida Film Studis.

1^ Obrig Laboratories has scored another .-
thusiastic reception of its outstanding film n
the fitting and manufacture of contact lense

When the 16mm film. Technique of Fitt ^
Concentra Corneal Type Lenses, was f.t
presented at a meeting of ophthalmologiii,
opticians and optometrists in Rochester, N',
recently, it was well received by the professio:,.

Being Shown in Both Hemispheres

Cited as an excellent medium for educatij
the public in the use of these optical aids. U
film is booked solidly for months ahel
throughout the nation. Last month a languai
barrier was overcome as the Spanish versii
of the motion picture was shown in Carac,
Venezuela, for the first time. Here, too, ti:
message was received with great acclaim, a I
the Obrig firm is now busily booking t;:
picture throughout South America and otl:;-
Spanish-speaking countries. i

Philip L. Salvatori. head of Obrig Labor-
tories. decided on the Spanish version aff-
seeing the tremendous response the film h|
in the United States. Salvatori has become^
leading authority on contact lenses since ]■
firm first manufactured them 20 years ago. li

Manufacture of contact lenses is pictured ;
tills new Ohrig Laboratories' film. ,

is the author of many standard works on tl!
subject and has long taught professionals
the field of eye care.

Technical Guidance by President

Salvatori served as technical director in tf^
production of the movie. His hands appe;;
in several sequences as close-up scenes she
the fitting of lenses. John McCarthy, a Nc
York teevee-radio star, appeared as the Doctc
in the film and played a true-to-life role i
fitting contact lenses, showing how to wril
prescriptions, how to test for misfits, and ho'
to teach patients to put in lenses and tak
them out.

.\ trip to the factory shows the manufactui
of these lenses. The film is highlighted b
close-ups of the human eye. |

BUSINESS SCREEN M A G A Z I N

INUCLEAR KNOW-HOW FOR INDUSTRIAL USE

Sponsor: The B;ibciKk & V\ ilcox Coinpany

Titlh: Criiical Lab. \^ min.. L'olor. piodiiccd
by Aiiilki Productions. Inc.

ir One ol the liist non-iioveinnient.il organiza-
tions to go into atomic energy testing and
construction work is the Babcock & V\ilco\
Company, long a leading manijfacturer of
steam boilers, mechanical stokers, refractories
and other heavy industrial products. To "mer-
chandise" this atomic know-how and skill
gained as an early pioneer in the field. Babcock
& Wilcox is using this new tilm which is aimed
principally at the few men of industry in key
positions to make pertinent decisions in nuclear
construction projects.

Babcock & Wilcox's Critical Lab is designed
to prove out nuclear theories on a small scale
with "live" atomic experimentation. Its re-

sults are the output of many minds and many
special devices developed by Babcock & Wil-
cox's scientists for the study of nuclear energy.

Shown on the screen are examples of critical
testing performed on the reactors for the Nu-
clear .Ship Savannah and for the Indian Point
atomic power ]ilant of the Consolidated Ldison
Company.

C'riiical Lab, telling its story in a straight-
forward way, also makes effective use of some
of the symbols well-known to those engaged
in nuclear work. This has appeal to the
^pecilic audience for whom the film was
designed and. to whom, terms such as "going
critical." "hot" and "scram" have a meaning
all their own.

To the layman, nevertheless, the lilm offers
an intriguing glimpse of a strange v\cm world,
vitally important to all of us. ^

^■^TP^ 1 •»

Supervisor (// l(>l>l^.\ lilt ti\ ii iuicniiin Ih'IiiWs
irate iiuiintenance employee (r). It's all be-
cause of a misitnderstancUng of the fob.

This secretary is capable of a superior per-
fonnauce. but she's officious at times. An
explanation clears way to merited raise.

How Evaluation Can Help Reduce Turnover

Air Kor«>«' Finds That "l*«'rl°«»riii:iiuM> Kvaiuiilion" IMayw lm|M>rlaiif IKoi<>

TiiL .Air Force, aside from its prime
military function, runs a big business,
hires thousands of civilians to do hun-
dreds of jobs as diversified as those of any
large industry. Industrial relations techniques
for working with its civilian staff, the Air
Force believes, should be as modern as the
latest aircraft or missile maintenance methods.
Having given the subject much analysis.
Air Force personnel officials figure that the
service's problems of heavy employee turn-
over may be somewhat alleviated by turning
more attention to individual evaluation of
performance. One useful tool now being
widely shown in this program is a motion
picture. Performance F.valuaiion. b w recently
completed for the Air Force by Dynamic Films.
Inc.

The film is a careful documentation of a
recognizable situation that might be encoun-
tered on any air base. Trouble arises when
a new employee finds himself misunderstood
and resentful at being told to do things he
didn't think he was required to do. Upshot —

he socks the foreman and the supervisor has
to let him go.

But as he signs the pink slip, the supervisor
recognizes that this man could have been a
valuable employee — if someone had carefully
explained to him what the job was to be and
how it was to be performed.

None of the people in Performance Evalua-
tion is a good guy or a bad guy per se. Each
seeks to do his job better, and as the film
progresses, each does find a little more under-
standing of his job.

Performance Evaluation was produced and
directed by Nathan Zucker of Dynamic Films,
Inc. For the Air Force. Bruno Engler was
the writer, under Lewis F. Baer. Chief of
Scenario Branch. Lt. Comer C. Baxter was
Project Officer. Franklin Kelso was Techni-
cal Advisor. The film was supervised by
Major Peter Boyko, Chief, Photographic Cen-
ter. Orlando Air Force Base.

An unrestricted government film. Perform-
ance Evaliiaiioii should have wide application in
industry and may become available for sale, i^'

Above: .Susan Frank and Mueller Climatrol's
personnel mcniafier, William Malloy "ilnead
up" to show Worlhini;ton'\ "report" film.

Worthington's Good Idea

Tiik<>N .\nniial .Mi>i>lin(> lo I'lanlN •>■■ Film

MOTION Pictures of company plans, prog
ress, new facilities and other useful back-
ground data have long proven their value
at shareholder meetings. A tradition among
such companies as General Mills and at Mon-
santo Chemical, where the company's 7959
Newreel was shown at the recent annual meet-
ing in St. Louis, films have been helpful in
keeping the company's owners informed.

A new idea worthy of special note was the
fdmii^g of the entire annual meetini^ of the
Worthington Associated companies, which in-
cludes the Mueller Climatrol Division. Mo-
tion pictures, stills and sound recordings were
made during the New Jersey sessions on .April
21. These are now being distributed for show-
ings to company employees at Mueller Clima-
trol and 42 other Worthington offices and plants
in the United States and abroad.

"The distinctive Worthington pattern of
world-wide meetings stems from its manage-
ment conviction that employees, as well as
stockholders, should be completely acquainted
with all significant details concerned with the
company operation." said Hobart C. Ramsey,
Worthington's Chairman of the Board.

Employees saw and heard Walther H. Feld-
mann. President of Worthington, report on
Corporation modernization programs to keep
pace with the '60's; Chairman Ramsey told of
the increasing overseas business involving in-
terchangeable parts carried on by several
Worthington Associated plants.

The first annual world-wide meeting was
"broadcast'' over regular telephone wires. This,
the second meeting, offered the additional ad-
vantages of sight and sound. 9

Tlif TiiKf of III)* Two FiroNlonofi

'V The illustration caption on page 29
of the recent Issue Two of Business
Screen, identifying the picture as that
of Harvey S. Firestone, Jr., was in error.
The illustration actually showed Raymond
C. Firestone, president of Firestone Tire
i Rubber Company. S'

NUMBER .3

VOLUME 21

1960

Hcic'-^ the Mcnc I'hilUps' dealers saw <i\ i)ivi'iini;\ ncre held in 18 different sales divisions.

Phillips 'Localizes" 1960 Sales Meetings

4'omiiiiiiy's 20.000 Healt'rs. .loiihi>ri>> l,4>arii "Tli«' S«>«-r4'8 lo tli4> .Sixei<><>>*

How DO You Plan a sales meeting for
2(),0{)() dealers and jobbers that will carry
the impact of a company-wide meeting,
yet have the intimacy and timeliness of a "back
yard"' division presentation? With the challenge
of a new decade ahead, the Phillips Petroleum
Company wanted a revolutionary new type of
program.

After last year's closed-circuit television
meeting. "The Best Year of Our Lives," E. H.
Lyon, Phillips' Vice-President of Sales, reasoned
that there should be a way to combine live
and film action, giving professional impact
without losing the local touch.

Centron Finds the Company's Answer

Centron Corporation, Inc., Lawrence, Kan.
business communication firm, was engaged
and asked to pursue this goal. After many meet-
ings of its research teams and writers with
Phillips officials to insure accuracy of tech-
nical material, Centron found the answer to
Phillips' search.

"I he Secret to the Sixties," a two hour
and thirty-minute combination of motion
picture, film strip, and live presentation, pro-
vided the advantages i;f a completely localized
division meeting with those of one handled
exclusively on the national level.

Having the 1960 meeting produced by an

outside firm that specializes in this type of
presentation resulted in a production that was
professional in appearance. The meeting fea-
tured big name TV and recording stars and
was entertaining as well as informative.

Highlights of the Meeting Program

Close cooperation with the Phillips Sales
Meeting committee, headed by Lyle Fought,
Director of Sales Promotion and Sales Develop-
ment, made it possible to include technical
information about new products, new advertis-
ing and promotion, new approaches to cus-
tomers, talks by company officials, information
on the new look for stations and employees,
and up-to-date market information.

Committee members were: George Glat-
felder. Western Divisions Senior Assistant
Sales Manager; Frank DeVoe, LP-Gas Sales
Manager, and Paul Warner, Sales Promotion
Manager.

Show Is Made Up of Eighteen Sets

The properties of "The Secret to the Sixties,"
including sets, films, scripts, etc., were made
in sets of 18 and were presented by the division
managers and their assistants in meetings
throughout each of Phillips' 18 sales divisions.

Thus it was possible for the professional,
entertaininii information to come from the

Below: Charloiie Monh^oniery. atitoinoiive editor of Good Housekeeping Magazine, is featured in
Phillips' picture which presented her "Seven Ways lo Woo Women Customers" at sales meetings.

division manager, well known to the dealer;
and jobbers, so that it was received as some-
thing pertinent to each particular audience. '

"The Secret to the Sixties," as a production,
featured the local division manager and his
assistants telling about the Six Keys that would
unlock the mysteries of the '60's.

These "Six Keys" were: New Approaches:
New Customers; New Products; New Advertis-'

Left: Anita
Bryant .sang
"Mystery Lady"
at the 1960
.sales meeting
to point up
Super Mystery
Driver Contest.

ing and Promotion; New Look, and, most!
important of all, it was revealed to the audience
that the dealers and jobbers themselves arej
the "Sixth Key."

Films and Filmstrips in the Show i

Films and filmstrips illuminating the meeting;
program included: '

1. Station driveway skits, featuring Rowan
and Martin, television comedians, as station!
attendants who show how, and how not, to;
handle customers.

2. Charlotte Montgomery, Automotive Edi-
tor of Good Housekeeping, who gives some •
very interesting facts on women customers.

3. Anita Bryant, popular television and
recording star, singing original music (written
at Centron and recorded by a Hollywood ]
orchestra ) that illustrates such points as "New
Look," "The Mystery Lady," "The Six Keys
to the Sixties," and "The Secret to the Sixties." ;

4. A chorus and dancers combining enter-
tainment and a message to focus attention on '
important points.

5. Talks by company officials on various
educational and motivational subjects. [

6. Several technical and promotional films
on the new products Phillips is introducing.

7. Examples of Phillips advertising and
|iromotion for 1960-61.

Rear Projection Was An Advantage

Several technical phases in the Phillips'
production are worthy of mention. Use of
rear projection motion picture and slide equip-
ment made possible the following advantages:
distracting projection noises are eliminated;
meetings can be presented in a semi-lighted
room; projection equipment and operators are
out of sight of the audience.

These factors add to the believability and
ease of co-ordinating the action between the
screen and live portions, and give the presenta-
tion a more professional air.

The unique construction of the sets, designed

(concluded on page sixty -NINt)

BUSINESS SCREEN MAGAZINE

VisiioRs TO Rochester. New
York heiKiquartcrs" orticcs of
I the Eastman Kodak Company
> iire being welcomed these days in
■ jhe Company's shining new two-
story Reception Center building at
Ithe base of Kodak Tower. And,
i iis you'd e.xpect from a wen Id
'leader in visual materials and
equipment, the new Reception
Center also provides some modv!
facilities for audio and \isual pre-
sentation and meetings.

The Center's spacious, contem-
porary design welcomes Kodak's
guests but these new facilities are
also fully functional as a display
urea for the Company's products
and in their provision for meetings
of visiting groups and committees.
They are also the site of Kodak's
own frequent hrieling and training
activities.

All the Tools Are at Hand

Theaters and meeting rooms
iprovide for a wide range of both
'audio and visual tools and tech-
'niques. They are designed for
flexibility and simplicity of use.

It is this aspect of the Reception
Center which Kodak believes may
serve as models for the classrooms
and conference rooms of the type
the Company is promoting among
jits customers. On this premise.
Ithe Editors of Business Screen
itake you on a "visual tour" of the
Center in these pages.

Some Technical Highlights

Features of the new Center
facilities include; (1) a sound
icenter with master control of
jmicrophones, stereo tape recorders
jand amplifiers, (2) a special com-
mittee room equipped with a
presentation center and built-in

PROJECTION
BOOTH 1

DISPLAY ROOM

. L

QOonnDD
\ ooaDDD i
\ ooonDD /
\ OODDDD

^ THEATRE 7

1 '•

" i-|

FIRSJ FLOOR

RECEPTION LOUNGE

UAKI

THE KODAK RECEPTION CENTER

NEW BUILDING HAS MODEL FACILITIES FOR AUDIO & VISUAL PRESENTATION

outlets for electronic Hash. (3) a
25-seat theater, with many unusual
facilities. (4) varied assembly
rooms with movable walls and
additional presentation centers,
and (5) a display room with a
unique combination of lighting
units.

Model Conference Rooms

The reception center is designed
to serve as a model of conference
rooms, where meetings of visiting
groups and committees can utilize
the most modern facilities, as a
display center for effective showing
of company products, and as an
attractive place to welcome Kodak
guests.

The display room on the first
floor puts major emphasis on fine
prints, transparencies, and out-
standing achievements of photog-
raphy. But it will also present
(cont'd on following pages)

Master sound control center ;/( projection booth of first floor theater in-
chides provision for feeding sound to all second floor meeting rooms
and for making conference records from the facilities above.

This view toward rear of first floor theater shows projection booth and
^ound control center. See first floor layout at the top of this page.

Front view of first floor theater. Six by 13^2-foot screen provides for
widescreen images; side-by-side images by multiple projection.

J I I i__n iy~r

^FH-rrr

PRESIDEI^t'S ROOM

SOUTH
ASSEMBLY ROOM

jvi

CENTRAL
ASSEMBLY ROOM

-FOLDING WALLS-

NORTH
ASSEMBLY ROOM

[>--

SECOND FLOOR

KODAK'S NEW RECEPTION CENTER:

what is new and ditl'eient in
Kodak's products and services.
Attendants are available to discuss
visitors" interests.

The first floor theater is 22 feet
wide and 27 feet long; its 25 seats
rise in four rows. Curved walls
and ceilings and a slanting rear
wall are expected to contribute to
ideal acoustic conditions. The
large projection screen. 6" x 13'..",
permits side-by-side projection of
three standard images. It is of
highly efficient lenticular fabric,
selected to produce images ol
standard brightness, even from
8mm equipment.

Two speakers that will re-
produce either monophonic or
stereophonic sound, adjoin the
screen. To provide maximum
flexibility for photographic demon-
strations, connections for hot and
cold water are installed in the

A BUSINESS SCREEN
PICTORIAL PRESENTATION

This mov,
slide proje
ii> handle

ible projector stand accommodates motion picture projectors,
ctors ami sound ec/idpment. Control box permits projectionist
room lights, other controls jrom vantage point.

At left: floor plan of the
entire second floor area at ^
the Reception Center. Views
of the President's Room,
"typical" North Assembly
Room lire on facing page.

floor at the front of the theater'
A large movable sink with Integra
lighting and work facilities an
available for some demonstrations!
A lectern serves not only tht
usual purpose of supporting th(
speaker and his manuscript, bu
also as a control center from which
he can adjust the lighting; turn!
projectors on and off; changt
slides, and control the volume oi
the sound and various specia
effects.

Controls in the Audience

A portable control unit, similai
to the one in the lectern, can be
plugged into a wall connection al
the rear of the theater. With it.'
a person can sit in the audience,
area and control all the functions'
of the theater, as may be desired
in a presentation while in con-j
ference with clients.

The master sound center con-
tains stereo tape recorder equip-
ment, with associated amplifiers.
A master stereo-monophonic con-
trol center feeds power amplifiers'
that drive the speakers. Connec-'
tions with the second floor makej
it possible to feed sound from this
area to any room in the center.

When multi-lingual conferences
are necessary, special sound equip-
ment will connect each member of
the audience with a translator in
the projection room, similar to

Folding nails make it possible to combine all three \econd-flo<ir assembly rooms into single, large meeting area; note chair arrangement at rear.

I Lectern cioso-up: it serves as a
I control center for room lights:
j slide changes, motion picture pro-
jector operation: volume control oj
\cninil. etc. by the presenter.

that used by the United Nations.
A 27 X 36-foot committee room
with a large table that accommo-
dates 24 persons, is designated the
"President's Room, " a name de-
rived from portraits of the firm's
chief executives.

Full Range of Meeting Tools

The "presentation center" in
I the room provides built-in facili-
ties for such materials as a chalk-
I board, magnetic board, flat and flip
charts. Behind the chalkboard
assembly is a projection screen,
with a pair of recessed speakers.
When not in use, the facilities are
covered by two ornamental tloor-
to-ceiling screens; when closed, the

screens provide a decorative effect.

Additional presentation sections
are located on the north and south
walls of the assembly room area.
A y X 12' movable motion picture
screen has been recessed in the
ceiling. Ihis can be lowered for
use when two images are needed,
or when a presentation calls I'oi
the simultaneous use of more than
one projector.

The remainder ol the reception
center's second Moor consists ol
three areas, separated by movable
walls. The walls have low sound
transmission, thus, the three areas
(or rooms) can be used simul-
taneously for separate meet-
ings without auditory interference.
They can also be combined into
one large room.

Facilities Are Flexible
The flexibility of the center's
facilities lends itself to a wide
variety of meetings, Kodak officials
pointed out. They may be in-
formal discussion groups, recep-
tions, exhibits, formal lectures and
classroom type of meetings. In
addition to special furniture,
power outlets in the ceilings and
side walls have been installed so
that the resources of the exhibits
division can be used to create
displays to fit the needs of the
meetings.

Company officials believe the
Center is a reasonable answer to
most modern presentation prob-
lems— where the work of a group
can be accomplished with maxi-
mum efficiency. fej"

The President's Room, a second floor committee room, is designated by
I portraits of Kodak Presidents on its ivalls. Ceiling light panel can be
switched to provide two rows of lights directly over table.

"File North Assembly Room on second floor with projection wall in a
closed position. Light grtiv area of front wall consists of cork board on
whicit temporary displays can be conveniently mounted.

Second view of North Assembly Room shows its combination chalk-
magnetic boards in use. They are counter-weighted for ea.se in raising

or lowering: upper edges have fi.xtures to hold charts, maps. etc.

And here's the North Assembly Room in use as a theater with a len-
ticular screen in action with projected images. This ver.wtile facility
contains lectern (at front) with its complete room coiurols.

NUMBER 3

V 0 L U .M E 2 1 • 19 6 0

M§^

9 mf^

Above (I to r): Bill Piaii: O. H. Coelln: speaker Dick Borden, pre.s. -elect Al Morrison: past presidents John Hmvkinson, O. H. Peterson. R. P. Hogan

I AVA Gathers for 14th Annual Meeting

IntliiNlrial Au4li«>-ViKiiiil Kx«'4-ii<iv4's Kl<'«*l .>l4»rri!>i4»n sts I*r4>.«ii4l4'iii:
I*r4»»r»in Iii4'lii4l4's I.al4's< in T4>4'iini4|ii4><< :iii4l I<^4|iii|iiii4'nl l'4»r RiiKin4'!«K

SETTING Their Program Course on the
basic theme of "The Challenges in Com-
munication: the 1950"s and the 1960"s'"
members of the Industrial Audio- Visual Asso-
ciation covered a wide range of interesting
topics at the 1960 annual meeting of this group,
held at the Moraine Hotel in Highland Park.
111. on April 25-28.

Alan W. Morrison, Socony Mobil Oil Com-
pany, N. Y., was elected president for 1960-61,
succeeding John Hawkinson. Illinois Central
Railroad. Vice-presidents elect are Ken Pen-
ney (Minnesota Mining & Manufacturing Co.)
and William Pratt (American Telephone &
Telegraph Co.).

New Officers for the Coming Year

James Craig (General Motors Corp.) was
re-elected as secretary with Ralph Fairchild
(LeTourneau-Westinghouse) as assistant sec-
retary. Fred Woldt (Illinois Bell Telephone
Co.), program chairman of the annual meeting,
was elected treasurer for the coming year.

Guest speaker honored at the annual ban-

quet on Wednesday evening; April 27, was
Richard Carman Borden, noted sales training
authority and a principal in the widely-used
series of Borden & Busse sales training films.
Mr. Borden presented some of the guiding
principles behind his successful motion pictures.
He was introduced by O. H. Coelln. publisher
of Business Screen.

Award Plaque to Retiring President

A highlight of the evening banquet program
was the presentation by O. H. Peterson. Stand-
ard Oil Company of Indiana, of the Past Presi-
dent's Plaque Award to retiring lAVA presi-
dent John Hawkinson of the Illinois Central.

Daily meeting programs were replete with
demonstrations of new audio-visual equipment,
techniques and film production ideas. The ap-
plication of the "teaching machine" principle
in modern industrial assembly line production
was described by William C. Ralke. president
of the Ralke Company, Inc. and builder of the
"Audio-Visual Matic" viewer and tape repro-
ducer equipment now being used along the

New officers of I AVA l>el(>w are (I to r): vice-president Bill Pratt: secretary .lames Cfaii>: president
Alan Morrison: assistant .secretary Ralph Fairchild: and treasurer Fred Woldt.

Banquet speaker Richard C. Borden (left)
is welcomed by I AVA president Alan Mor-
rison at association' s annual dinner.

assembly lines at one West Coast aircraft plant
The time-saving and other advantages o
this equipment were cited by the speaker who
observed first experimental uses of this equip
ment showed savings in moving assembly per ;
sonnel from line to line with less reworkj
reduced supervisory time, less inspection rej
jects and reductions in actual job instructiori
time. He also noted that the military is usint'
similar equipment to train machine tool work ,
ers, for fire-control instruction and to show!
NATO personnel overseas the operation anc'
maintenance of defense material. i

A similar type of equipment, the "Auto
Tutor" developed by the Western Design Divi
sion of U. S. Industries was demonstrated or.
the program by John W. Nowak. director ol
public relations.

Science Appeal and History in 8mm |

"Films With Science Appeal" were shown|
and described by Jonathan Karas, Karas &
Associates of Durham, New Hampshire. Mr.
Karas is a science and engineering consultantj
to the advertising profession who has created|
unique engineering and science demonstrations,
for films and television.

Martin Phelan. vice-president of the Eastin-i
Phelan Corp., Davenport, Iowa, spoke on the
possibilities of 8mm motion pictures, with spe-
cial emphasis on his organization's duplication

BUSINESS SCREEN MAG.4ZINE

of historical films from the libr;irv ol Congress-
Archives. The tremendous number of 8mni
silent projectors among individuals in the V. S.
was cited as a potential lor s|ionsor ciinsidera-
lion.

The afternoon program on April 27th was
largely devoted to a visual presentation and
demonstration by representatives of the East-
man Kodak Company, .lohn Flory and Tom
Hope, ad\isor and associate on Non-Theatri-
cal Films for kodak, reviewed "Dynamic l)e-
I velopments and Technical Breakthrough?r1n the
Audio-Visual Field" and technical representa-
tives of the company showed the new Kodak
8nim soimil projector and its new automatic
"Cavalcade Programmer" for visual presenta-
tion. New fast color films were discussed by a
representative of Kodak's Motion Picture Film
Department.

W. M. Bastable. formerlv head of audio-

John Hawkinson (lefl) receives phique
anaril a\ Fasi President from O. H . Peier-
soti. also a former president of the asso-
ciation and one of its founders.

1-ied Woldi. cltdiniiiin <ij the I4ili (iiniiuil iiiccl-
iiii;, opens the association's evenlfiii three-day
pr(>i;rcii)i. niitini; the cludlenges in convminica-
lion iliroiiijii past two decades.

visual activities at Swift & Company and now a
regional executive for Sterling Movies U.S.A.
talked on "Films as a Medium."

Talks on Foreign Use of Ad Films

Other outstanding meeting highlights in-
cluded a talk on "Overseas Film Promotion and
Distribution" by Jay Berry, National sales chief
of the Alexander Film Company, and a show-
ing of international advertising film winners.

The new General Electric Thermoplastic Re-
corder was described by lAVA member Ray
W. Bonta of GE and vice-president elect Bill
Pratt of AT&T explained the employee eco-
nomic education program currently being un-
dertaken in the Bell System.

Plans Underway for Fall Meeting
Plans for the fall meeting of lAVA, tradition-
ally held in the East, are being made by a com-
mittee of members in that area. Princeton, N. J.
is the likely site, as in recent years, K'

JIAVA Regional Directors-elect shown below (I to r) are: Frank Meiiz. Western Region: Charles
Shaw, Central Rei;ion: Harold Daffer, Northern Rei;!on: and Erik Kristen. Eastern Rei^ion.

A Beller Dav s Driving

.Iclna ■'ilin llfl|» In "'To Sc)- «»iirs<-lv«'M'"

"O wad some Fow'r the aiftie gie us
To see ousels as ithers see us!" . . .

;- Poet Roberts Burns' immortal thought is the
theme of a new trallic safety lilm recently pro-
duced by Aetna Casualty and Surety Company
and premiered at the 1960 meeting of the
Greater New York Safety Council.

The 15-niinute color film. To See Ourselves.
makes dramatic use of the camera to grant
Burns' wish to modern motorists, who always
blame the "other fellow" for their traffic
troubles.

Action revolves around Jim Morrow, a
young sales executive, who cuts his home-to-
ofiice travel time too short and misses seeing
an important client because "a lot of danger-
ous, discourteous drivers" made him late. As
Morrow complains about other drivers, a magi-
cal power whisks him back to his own drive-
way and makes him relive his drive — but this
time it was different!

During his second trip, he takes the place
of the other drivers wiih whom he was involved
and, thus, is able to see himself as the others
did earlier that morning. Instead of blaming
the "speeding" driver, who almost hit him as
he backed out of his driveway. Morrow sees
that he shot into the roadway without checking
for traffic. Other incidents also make him see
himself as others saw him.

The motion picture opens with a panoramic
view of the hills of Scotland, dissolves to the
cottage where Burns lived. The Aetna Cas-
ualty production crew searched long and hard
for background for the next scene, in which
an actor portraying the poet voices the words
that inspired the film. The proper pastoral
setting was finally found near Avon, Conn.

To See Ourselves is the latest in a series of
public safety films produced by Aetna. It is
being distributed on a free-loan basis for show-
ings by safety organizations, schools, and other
civic and community groups. Bookings may
be obtained by writing the Information and
Education Department, Aetna Casualty and
Surety Company. Hartford \5. Conn. S'

Below; Aetna's new traffic .safety film shows
"before and after" scenes as it takes a young
hiisinessnum through his driving mistakes.

[NUMBER 3 • VOLUME 21 • 1960

CASE HISTORIES OF NEW
FILMS FROM GOVERNMENT

Left: the famed "RailspUtter"
painting, shown in "The Search
for Lincolri" pictures a role
stressed by reporters during
his first campaign for
the Presidency in I860 . . .

Telling the World the Storv of Lincoln

"In .S<>ar<-h of IJik-mIii" Urine's Hix l.iif .-iikI l,»r<' (u I't-ttpl*-
Thruii{ihf>isl <!■<■ World in a I'. S. Iiil'ornialioii Korvirp Film

Sponsor: United States Informa-
tion Service.

Tin r: //; Search of Lincoln, 20
min, b w, produced by Wond-
sel, Carlisle & Dunphy, Inc.

;- Lincoln belongs not just to this
nation but to the world. He is the
one American universally revered.
Beyond the familiar face on the
pennies, the stamps and the court-
house statues which the world
knows so well there is still the es-
sence of the man to be found in
the places he knew, places of his
sadnesses and brief fulfillments. In
Search of Lincoln sets out to find
the places and to show them as
they were then, in US()9 to 1X6?.

Path Accurately Followed

Ihe library in Springfield is a
gootl place to start. Here is his
inkwell, gloves, books, and other
things he wore or used. And his
house nearby, first very plain, later

prettied up as betitted a leading
politician.

Lincoln was born in a small log
cabin in Hodginville. Kentucky.
The film shows the cabin, now a
national shrine, and the poor, hilly
land it stood on as it must have
been then. The picture moves on
following Lincoln's early life to
Spencer County, Indiana, and to
the Sangamon River in Illinois,
and to New Salem where his career
as a man began.

Interspersed with actual scenes
of the places Lincoln lived, the
film uses old prints, daguerre-
otypes, cartoons. It looks into ac-
tual courtrooms where Lincoln
practiced law on the 8th Judicial
Circuit. It shows the unfinished
Capitol in Washington during the
war years and Ford's Theatre
where it all ended.

In Search of Lincoln will be
translated into 35 languages for
use by the U.S.I.S. all over the
world. ^

The site of the first Lincoln home //; Illinois \va\ along tlic north hank
of the Sangamon River, near Decatur, as pictured In the film.

Checking storyboard (I to r): Larry Moore,
Project Supervisor: Martin Konigmacher, of
Creative Arts: Adviser Dr. William Morgan.

An Historic Series on the U. S. Navy

Thp :>'av.v"s llol«' in llic I'ivil
Color FilniN .loin .S<>ri<>s Wiii

PRIDE . . . Leadership . . . tra-
dition . . . heritage . . . esprit-
de-corps. There is a lot to learn
for the new recruit in our United
States Navy. Much of it is best
gleaned from a thorough knowl-
edge of naval history. And so
the U.S.N. , in keeping with its
record for maintaining a consist-
ently good training film program,
has sponsored a series of fascinat-
ing, colorful 16mm filmagraphs
about Tiw History of liw United
States Navy.

Two timely films in this series —
depicting the role of the Navy in
the Civil War — have just been
completed by Creative Arts Stu-
dio, Inc. of Washington.

"We think the filmagraph ap-
proach is a superior way to make
certain films economically." Navy
officials say.

A filmagraph is simple anima-
tion achieved by multiple cell
levels and camera animation
movements. In the Civil War
films, for example, rich, spectacu-
lar paintings of battle scenes
between the North and the South
are as real as live action when
the camera is used to create pan
movements, all types of trucks,
cross-dissolves, wipes, etc. These
effects are most emphatic, convinc-
ing— and inexpensive.

The Navy discloses, "If we
don't have to have movement, we
prefer good visuals which show
imagination and ingenuity." The
Navy history series, which covers
the past Irom the Revolutionary
War through the Spanish American
W;u-, is a fine example of this art
medium.

From the producer's point of
view, "The Navy gives you a free

War Is DppiflOfI us Two >'ew
<-h Is Ilping .Shown in Service

hand," says Milton Tinsley
Creative Arts.

"We worked in complete o
operation with only one projec
supervisor for each filmagraph."

There was a lot of work be
tween the preliminary script fo
part 1 of the History of the Civi
War, for example, and the com
posite print which is being viewec
now in Navy classrooms and b;
the public.

First. Creative Arts submittec
very rough black and white story
boards for approval; then, a sec
ond, final script and storyboards t(
scale. At this point there was sount
recording by tape, then the plan fo
animation for each frame of action,
w ith the sound read syllable by syl
lable. After this, for consistency ir
art style, accurate full-scale pencL'
drawings were made of each scene

Finally, looking back to tht
original scale storyboards foi
color, and to the comprehensive;
(pencil sketches) for style, the
final art was prepared. Animatior
began when the realistic painting;
were finished.

There was a great deal of pains-
taking, time-consuming research
on these 25-minute films. They
have been designed for lasting
value, and present a complete,
authentic, colorful picture of out
Navy's past. R'

.^: ^ .^

Fislicrit's* l-'ilnis Win .Iwards

:V Active among Government
agencies using the film medium is
the Bureau of Fisheries. Two
recent Bureau motion pictures
were awarded "Chris" citations at
the 8th Annual Columbus, Ohio
Film Festival held on May 8th. Iff

BUSINESS SCREEN MAGAZINE

Jt's the Picture Zkat Counts, . .

For quality production, more and more of the quality accounts are
entrusted to MPO's care . . . and below is a list of companies whose mo-
tion pictures^^' are currently being produced by MPO:

BURLINGTON INDUSTRIES, INC.
P. F. COLLIER & SON CORPORATION
CONSOLIDATED NATURAL GAS COMPANY
E. I. DuPONT DE NEMOURS & COMPANY
FORD DIVISION, FORD MOTOR COMPANY
FORD MOTOR COMPANY

GREATER NEW YORK FUND
GULF OIL CORPORATION
JOHNSON & JOHNSON
MONSANTO CHEMICAL COMPANY
PAN AMERICAN WORLD AIRWAYS
UNITED STATES ARMY

UNITED STATES STEEL CORPORATION

*2() to 30 minutes in length.

For di'ldilcil iiifornuuion n^i^ardiiii; MPO's Creative staff and sliidin facilities, wi'ile or
call J add L. Pollock, 15 East 53rd St., New York 22. New York. MUrrax Hill S-7S3()

Pwductkms, J^tc.

in NEW YORK CITY

15 East 53 rd Street
Murray Hill 8-7830
•

in HOLLYWOOD

4024 Radford Avenue
POplar 9-0326
•

in DEARBORN, MICH.

921 Monroe Avenue
CRestview 8-4412

lUMBER 3 • VOLUMK 2 1 • l!)fiO

Narrator Carlton Kadell in a
scene from Bine Cross film . . .

The Cost of Illness

''l><-iiNi»n" TfliM Vut'lH About
llitixpilsilN* tC<Mtii<inii<- Probl<-in

Sponsor: Blue Cross Commission
of tiie American Hospital As-
sociation.
Title: Decision. 29 minutes, b/w,
produced by Fenton McHugh
Productions.
^i What about tiie high cost of
hospitalization? Is it justified?

Decision takes a close look at
the factors involved in increased
hospital costs, then asks the viewer
to make his own "decision" as to
whether or not they are within
reason.

The film is a documentary study
of the complexities of a modern
hospital. Because of the rapid
technological advances in both
skills and equipment, plus the
highly trained personnel required
to operate this equipment, hospital
costs have advanced sharply dur-
ing the past ten years.

The picture was completely
filmed in an actual hospital and is
believed to be the most compre-
hensive documentary ever pro-
duced on the general operation of
a home for the sick. From the
stark, dramatic shapes of the op-
erating room to the bright, cheer-
ful nursery, the camera pokes its
eye, recording the happiness, trag-
edy, joy and sorrow that are part
of everyday hospital life. The role
of the institution's employees, es-
pecially that of the nurse, receives
a lot of attention in the film. It
reveals that personnel account for
over 65 percent of hospital costs.
Not only must the institution pay
these employees, it must also train
them.

As narrator Carlton Kadell puts
it: "The cost is huge — yet some-
one must train them. The hos-
pitals arc doing it!"

Decision was premiered recently
when representatives of 85 Blue
Cross plans operating in this coun-
try and Canada, met in Los Ange-
les. Distribution plans will be an-
nounced soon. I*

CASE HISTORIES OF CURRENT SPONSORED FILM PROGRAMS

"Povvercasting" for the Utility Business

^'oMlinehtMiNC Film .Shuns >en' .>lfilhii<l lo Company Manafiement

Spon.sor: Westinghouse Electric
Corp.

Title: Powerccisting. 34 min..
color, produced by Westing-
house, with cooperative produc-
tion services by Audio Produc-
tions. Inc. (overall), and Mil-
ner-Fenwick, Inc. (cartoon art
and animation).

7'r This is a specific selling tool
to be shown to a small but very
important audience: the top man-
agement of utility companies. It
shows a new method for accurately
answering this question: 'Wlien
and where should what facilities
be added to a system in order to

assure adequaie electric service to
the community at minimum aver-
age annual cost."

The answer lies in a new use of
a high-speed digital computer
which simulates the actual opera-
tion of a utility system. In 20
minutes it duplicates 20 years of
operation of the system.

How important forecasting of
power requirements can be is told
on screen by A. C. Monteith, vice
president of Westinghouse's Ap-
paratus Products Group. He says
that a utility company's wrong
decision today compounds itself
tomorrow. There are no longer
any little errors and no utility

iOummertinie . . .

when your films
are out of circulation

is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
remake dried-out splices.

Then, thoroughly reconditioned,
your prints will be ready for hard use
again in the fall.

Of course, before proceeding
we tell you the cost ...SEND
US YOUR PRINTS NOW.

EERLESS

FILM PROCESSING CORPORATION

165 WEST 46lh STREET, NEW YORK 36, NEW YORK
959 SEWARO STREET, HOllYWOOD 38, CAIIF.

company can afford to make ig
ones. Yet, the utility indu
must make a system investmenj
150 billion dollars in the nex
years . . . enough new poweij
serve the whole world today

Westinghouse's Powercast
system, as the film illustr
undertaken to predict the unpre
table by programming the con:
ter with such factors as ac
history of the system, alternat
for various rates of growth, i
sonal factors, daily peak 1
averages, maintenance conditi
and other possible operating
cumstances. It produces accu
probabilities that make the met,
a major new tool for solving
complex problems of utility eco
mics.

A Hand from DeLa\

How :\lilking IVas >le«-haiii i

Sponsor: The De Laval Separ:ir

Company
Title: The Greatest Milking H.

21 min.. color, produced

Gilbert Altschul Productions
"V Milking Bossy has always b n
the dairy farmer's roughest I).
It takes up a lot of time, an av il
lot of elbow grease; and uniis
the milker is a really crackerjB;
manipulator it is inefficient. !

Luckily, most modern dairyrp
modernized their barns years p
with mechanical milkers. ;ld
today, even folks with a few fary
cows can find suitable milke
equipment.

The Greatest Milking Hi i
shows how mechanical milkg
saves time and labor and contj-
utes to higher production, hcaltl r
cows and a better profit-makg
herd.

Animated drawings show he a
cow's udder is built and how m -
ing action works. The film expk s
how cows have been develoKti
from the primitive breeds to e
prime milk-producers of tod'.
The modern mechanical milkers
scientifically designed to opere
in conjunction with the highly ;i
artifically developed milk-makg
system of the modern dairy cov'

The film shows that before 2
first De Laval Milker was soldi
1918. 24 years were spent by i
company in continuous experim t
and research to perfect a mD r
which would be commerciiV
practical and successfully so;
all of the problems theretof;
encountered. Many of these ea/
milker outfits are still in operatii ■

The De Laval film is availa ;
from Modern Talking Pictur-

BUSINESS SCREEN MAGAZI>^

TRADEMARK

"These Kodak Pageant Projectors can record sound as well as play it back. We use them to transfer sound
from magnetic film to duplicate prints . . . saving time ond recording expense, and providing flexibility."

'Movies communicate in minutes what would
otherwise take hours or days to learn"

iys producer Charles Probst, President, Cine-

tnics Inc., a Division of Cook Electric Company,

'licago, Illinois:

pur movies speed the interchange of technical

iibrmation — create an understanding vitally

^eded among engineering teams widely sepa-

ited by place, time, or technology. These mo-

bn pictures also help the layman understand

ientific advances, especially in nuclear and

^ace age projects.

r'Cinefonics film reports, we've been told, can

interpret and communicate — faster than per-
sonal talks or visits.

"One way we meet our 'crash" deadlines —
when vital information must be filmed with
sound and rushed to many places for viewing
simultaneously — is with the Kodak Pageant Pro-
jector setup (above) for recording magnetic
sound tracks.

"We use many Kodak Pageant Sound Pro-
jectors because they're compact and quiet, be-
cause their performance flatters the motion pic-

tures we make, and because they don't get in the
wav of what we're showing."

Smooth presentations

. . . that's the Kodak Pageant idea. A projector
that takes distractions out of screened instruc-
tional, sales, educational, and business motion
pictures.

A Kodak audio-visual dealer will demonstrate.
Or, write for detailed booklet.

Kodak Pageani Projector HAST M AH KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.

!■ M 1! F, R 3

V O L U JI E 2 1

19 6 0

for STUDIO

16MM

closed circuit
I If cameras

TRI POD

105

STILL
HEAD

MOVIE
HEAD

ELEVATOR COLUMN with worm Bear
drive for fast, accurate positioninK.

STILL CAMERA and FRICTION
Pan Heads interchanKeable.

LO-HI UNIT

works right down to the floor.

COLUMN EXTENSION for emergency
extra-hii^h shots.

TRIPOD DOLLY

for full maneuverability.

FREE BROCHURE

FREE BROCHURE on SAM-
SON TRIPOD and acces-
sories with descriptions,
prices and illustrations.

K^UiaK'SETnc

'^^^<- 8133 N. Central Park • Skokie, III.

I SEND FREE BROCHURE on SAMSON TRIPOD and
I accessories with descriptions, prices and ittu-
' strations.

Name_

Title.

' Firm Name_
I Street No._

I City

_Zone State_

Recruit Joins Battle:

Left; latest recruit in
llie fiiilit aiiiilnst cancel
is tlie irrepressilile Mr
Muiioo wlio's now reat
to do iiattle in this
American Cancer film
available for showings

Two New Pictures to Aid Fight on Cancer

Am4'ri«-aii rsiiM-or So«'ii'iv OlliVrs "Inj«iilo >lagioo" anil "Oil" <li«' .Shelf*

THE American Cancer Society not long
ago released two enlightening motion pic-
tures for the eyes and ears of the nation's tele-
vision audience, industrial and educational
groups, clubs, schools and civic organizations.

The first. Inside Magoo. has three versions
in technicolor: the theater angle runs six min-
utes; crusade, 14' 2 minutes, and educational,
141 u minutes. The second lilm is Oil tlic Slielf.
a 29y2-minute, color production.

Inside Magoo opens with a history of mo-
tion pictures, followed by some of the earliest
animation and climaxing with a statement by
Jim Backus and Steve Bosustow. who intro-
duce Mr. Magoo. The funny man enters by
walking through a window instead of a door,
drives his car out of the wrong side of the
garage and continues on his nearsighted way.

"Magoo" Is a Medley of Fun and Fact

He has a foot-race with a sound truck which
happens to be broadcasting the seven danger
signals of cancer. Fleeing from the truck,
Magoo lands in a fun-house at a carnival.
Through several accidents, he begins to feel
he has the seven danger signals. So he goes
to a doctor and learns, much to his delight,
that he is healthy, happy and sound. Only his
sanity can be questioned!

The crusade closing of the tilm returns to
Backus and Bosustow, who introduce the audi-
ence to various research lalxiratories, following
which the narrator points out how much re-
search costs, and asks that the public continue
its generous support of research, so the cru-
sade against cancer can go on uninterrupted.

The educational ending of Magoo shows the
public what a cancer check-up is like. Backus
is examined by ;i physician; this is done with a
comic touch, in this way, it is hoped the
viewers will feel, "Why, there's nothing to
it. ... I should have had an examination a
long time ago!"

Although the sub-title for Inside Magoo is,
"For Men Only, But Women Are Welcome,"
the lilm is equally appliciiblc to both sexes.

"Off the Shelf" an Inspiring Picture

The stimulation of ideas is imaginatively
dramatized in Of] i/ic Slielj. It's the story of
the American Cancer Society's Institutional
Research Grants, which are different from all

others available to today's scientists. Purpc;
of the tilm is to prevent ideas from gatherii
mental dust . . . keep them "off the shelf." j
Ordinarily, grants for cancer research jj.
made to institutions for the support of scie,'
tific investigators whose skills and knowled;
have been proven over years of producti
performance. But what about the beginni'
scientist whose seemingly "small" idea mij
be nourished with a little money? Or what
the by-product thoughts sprung from an e
perienced prober's research project? Are th
to be forever shelved in the scientist's min

EMPiRt mmMM

INCOFJPOFJATED

Films for industry and f e I ev i si on

1920 LYNDALE AVENUE SOUTH
MINNEAPOLIS 5, MINN.

BUSINESS SCREEN M.AGAZIN

Iiroiigli lnstitLition.il Research Ciiants, prot;-
'ss ix beiiii; made in fighiini; caiucr. An
"praisa! is made in "Off the Shelf."

he answer to these questions, rehited eoinpcl-
ngly in Oft the Shelf, hes in the Institutional
lesearch Grant.

I To expand this story to its full dimensions.
lie film shows in a four-minute prologue how,
iirough the centuries, development of the
niest ideas helped to conquer mans most dev-
itating scourges.

How to Obtain These Cancer Films

Distribution of both Inside Magoo and Off
le Shelf is made on a free loan basis through
jivisions and units of the American Cancer
pciety in major cities throughout the country,
pe the Telephone Red Book for address of
lie source nearest you. 9

Topflight motion pictures don't
happen by accident, they require a
lot of know how. After -15 years of
filming everything from swinging
hips to nuclear ships, film business
knowhow is my middle name. If
you're planning a production, call
or write today, and let's see if
this knowhow fits your production.

Sam Orleans, Inc.

New York: 550 Fifth Avenue, Plaza 7-3638

Knoxvllle: 211 W. Cumberland Ave., 3-8098 or 7-6742

I'Kl/K FILM KUK .MCI.KAK I'LA.MS:

( ( ON riNUUD FROM PAGE THlRTY-NINn)

craftsmanship when artisans and mechanics
took pride in doing fine, precise work.

.Mieaily prosing itself an effective tool in
plants where the AF,C and Navy arc helping
to get it shown. Intei;riiy I'his has won a First
Award among training films at the Day of
Visual Presentation, sponsored by the National
Visual Presentation Association and a Blue
Ribbon Award at the 1960 American Film
Assembly in New York.

At presstime. Inteiirily I'his had also been
honored by the Belgian Ministry of Labor.

Every worker on the assembly lines of de-
fense plants across the country and overseas
should see it. ' 9

BURLINGTON'S PROGRESS REPORT:

(CONTINUED FROM PAGE FORTY)

picture the up-close workings of looms, bobbins
and dye vats, the new film was used with a
shutter speed of appro.\imately 7.000 frames
per second.

Cameraman Meredith also used Ektachrome
ER to film exterior as well as interior scenes,
especially for opening "identification" shots
showing Burlington's trucks rolling through the
picturesque but cloud-laden Smoky Mountains.

"The film extended our shooting day sub-
stantially since it allowed us to film outside
scenes at sunrise and dusk. We obtained good
results, particularly at dusk when the sky's
toplight is bright enough to obtain details but
when auto headlights come through strong
enough to register." said Meredith.

Cameras used by MPO's location crew dur-
ing the five-week shooting schedule included a
Mitchell and an Arriflex with Zoomar attach-
ment, a high-speed GE model and a Fastax.

"Lighting equipment was limited," noted
Marvin, "because this new reversal color film
gives good results with less gear."

An arresting original musical score by com-
poser Sol Kaplan supports both picture and
narration of The Patterns of Progress. Its basic
content, showing the diversity of products cre-
ated from 27 natural and man-made "wonder"
fibers, make it fascinating film fare for the
educational, business, civic and financial groups
who may obtain it from any of Modern's na-
tionwide regional film libraries. R'

INDUSTRIAL FILM SALES

DIRECTOR WANTED

We are a top-rated production organiza-
tion, specializing in filmstrips. We need
a qualified, experienced man as Director,
Industrial Sales, handling liaison, produc-
tion arrangements with business and in-
dustrial clients for custom-made filmstrips,
slides and sponsored filmstrips. Must know
selling and production.

Please send training and experience resume
and .salary requirements. Midwest location.
Our people know of this advertisement.

Write: Box BS-60-3b
BUSINESS SCREEN M.4G.\ZINE

7064 Sheridan Road. Chicago 26, Illinois

Pull Up a Chair
at the Roundtable

you'll be in good company

On your left

will be Allegheny Ludlum Steel. Allis
Chalmers. Armstrong Cork. Burroughs. Coca-
Cola, du Pont, Firestone. I.B.M.. Pan-
American. Shell Oil. and many more . . . all
building their sales with

THE ENGINEERING OF AGREEMENT

a most effective film to train salesmen,
executives and .supervisors in the art of
getting people to agree with them by
overcoming barriers to understanding and
agreement.

On your right

will be Quaker Oats. Standard Oil. Chemstrand.
Canada Dry. Raytheon. Western Electric,
Swift & Co.. Oioens-Corning, Mack Trucks,
C07itinental Can, Phillips Petrolemn and lots
at other lamiliar faces . . . all developing
more efficient personnel trith

PATTERN FOR INSTRUCTION

Roundtable's new film tliat u.ses football
to teach the principles of sound Job In-
struction Training and actually motivates
your supervisors to use the four-step
method of instruction.

And across the table

ivill be Eastman Kodak, the National Manage-
ment Assn.. Nationwide Insurance. Mead
Johnson. Texas Instruments. Union Carbide,
Aluminum Co. of America. Westinghouse, and
even the American Dental Assn. . . . all getting
many new and profitable ideas from

IMAGINATION AT WORK

an entertaining film that shows how any-
one can increase his ability to produce
more and better ideas.

The subject for discussion?

HOW GOOD IS A GOOD GUY?

Roundtable's newest management training
film that helps supervisors strengthen
their leadership ability and get the respect
and cooperation of their men.

// you would like to join this distinguished
group fill in the coupon, get your preview
prints. $3.00 charge for postage and handling
may be credited against purchase.

All these 16mm sound films are 21 min. long.
In black and white, price is $140: in color,
$240. Re7itals are $25 per week. Write:

ROUNDTABLE productions

Suite 202, 8737 Wilshire Blvd.. Beverly Hills. California

Please send us preview prints of

- The Engineering of Agreement

Pattern for Instruction

Imagination at Work

How Good Is a Good Guy?

We will pay $3.00 each and return them

postpaid within 5 days.

Name

Company.

Street

City

_Zone^

_State_

r M B K R 3 • VOLUME 21 • I960

18th Century Music

from folonial WilUamsbiirfi

MUSIC AS A FART of the every-
day lives of the residents of
the American colonies is depicted
in a new color motion picture.
Mk.sic in WilUwiisbw^. being
filmed on location in the recon-
structed 18th-century Virginia
capital.

Music in Williamshiiri; pictures
such vignettes as the work songs
and dance music of the slaves, the
nursery songs of children at play.
the hymns of the college boys in
chapel, the elforts of a young
harpsichord pupil, a mother's lulla-
bye, the organ of Bruton Parish
Church, and portions of a produc-
tion of "The Beggars" Opera" in
Williamsburg's theatre.

Antique Instruments

All musical instruments, fur-
nishings, and other properties used
in the tilm are 18th-century an-
tiques from the collections of
Colonial Williamsburg and such
institutions as the Mariners' Mu-
seum in Newport News and the
Smithsonian Institution in Wash-
ington. D.C.

"The Beggars' Opera" se-
quences, showing a section of the
early colonial theatre in Williams-
burg with its stalls and 18th- cen-
tury scenic etfects. were lilmed in
the large television studio of the
Phi Beta Kappa Memorial Hall
at the College of William and
Mary. Russell Hastings, scenic
designer for the William and Mary
Players, has designed the settings.

The story line follows an Eng-
lish sailor who comes to the
capital and meets the miller's
young tiaughter. The action covers
one day in Williamsburg about ten
to liftecn years before the Revolu-
tion. All the scenes were taken
on location in the shops, homes
and taverns, and along the streets
and (in the greens of the restored
colonial city.

Costumes Are Authentic

Authentic costumes were de-
signed by Mrs. Thomas Hamilton,
supervisor of costumes for Colo-
nial Williamsburg, and many of
the wigs were made at the recon-
structed Peruke Maker's Shop by
Colonial Williamsburg craftsmen.

Director Sydney Meyers is
noted for his work in the field of
documentary films. He has served
as chief film editor of the Office
of War Information, and has been
a supervising editor for MGM and

Sight. Souna, t'olitr Ht'lp Sell Itearhu-var:

Cole's Salesmen "Score" With a Slidefilm

COLE OF California Inc., man-
ufacturer of bathing suits,
is sold on sound slidefilms. Cole's
current sales program is utilizing
the dramatic presentation of a
sound slidefilm on Salesmate auto-
matic equipment.

An eight-minute slidefilm. Chart
Your Course, produced in color
by Harris-Tuchman Productions.
Inc.. highlights the I960 line and
outlines the advertising and sales
promotion support the product line
was being given.

Helped to Increase Sales

Salesmen are enthusiastic, and
they and their Salesmate presenta-

tion generate the enthusiasm of the
prospects to build more sales.
And it works.

Sales for I960 are up 37% over
1959 — and generous credit is
given to the sound slidefilm sales
program.

What the Salesmen Said

Comments received by Cole's
Advertising Director Barbara
Kelly, in correspondence from the
salesmen in the field, provide
revealing testimony to the effec-
tiveness of the a-v program:

A Western salesman writes: "At
the last market week, when my
line was not complete, nor ready

NBC.

Lighting: Arcs— I ncandescents
—Spot s— F loods— Dimmer s—
Reflectors— All Lighting Accessories

Cameras: 16mm & 35mm— Sound
(Single or Double System)— Silenf
-Hi-Speed

Lenses: Wide angle- Zoom— Tele-
photo— Anamorphic

Sound Equipment: IVIagnetiC—
Optical— Mikes— Booms

Grip Equipment: Parallels—
Goboes— Other Grip accessories

Dollies: Crab— Western- Portable
Panoram— Cranes

Generators: Portable— Truck
Mounted

Editing Equipment: Moviolas
—Viewers— Splicers— Rewinders

Projection Equipment: 16mm &
35mm— Sound & Silent— Slide-
Continuous

Television: Closed Circuit TV

O hare Camera Can

CECO — Trademork of Camera
Equipment CO.

RENTALS

Lights
Cameras

Accessories

And remember, you boys who are
"headin' South", Ceco's
Florida oflfice is fully prepared to
handle your every equipment
rental requirement.

Branch :

CAMERA EQUIPMENT CO., INC. OF FLORIDA

1335 East 10th Avenue • Hialeah, Florida

SALES . SERVICE

RENTALS

FRANK C. ZUCKCK

(Jflm€RR €c^uipni€nT g.,inc.

Department S-65, 315 West 43rd Street, New York 36,

New York • JUdson 6-1420
Gentlemen :

Please rush me youi FREE complele calalogue of Rental
Equipment.

Name-
Firm _
Street-
City -

-Zone

:7c ■■•.•::.•*•• 4

Above: the suii is Cole's "Mi
veU>us Mu Mu" and it's feaiui
in the Salesmate slidefili

to show. I used the Salesm;
presentation and I really feel
will be instrumental in at le;
eight new accounts, as it spark
an enthusiasm that even the li
alone would not have stirred u[
An Eastern salesman reporte
"When my Salesmate film pri
entation of the 1960 Cole li!
concluded, the buyer couldn't wl
until I got my sample bags opem.
She made several selections frc,
the line ..." l

"Salesmate Is Wonderful" '

A Midwestern salesman repor
"The 1960 Cole film presentati
via Salesmate is wonderful. Whe
ever, and wherever, I've used
it made an indelible impressic'
Aside from its effectiveness '
selling, i am confident it will
equally great for sales training.

A Southwestern salesman |
brief and to the point, "The I9i
film and the Salesmate project
is the best sales builder we ha
ever had."

Called a "Smash Success"
"The Salesmate film presenl
tion is a smash success," a Nf
England salesman concludes.

To a man the Cole sales for
is grateful for what they considc
"A darn good selling tool — a se
ing tool that helps the salesm:
earn more money."

BUSINESS SCREEN M .\ G .A. Z I N

he Florida \ ml lire

(liuiiiK " 2.«»<M» .>lilr l>i|M-lin<'

■ When Ponce Je Icon. N;iv;iiez.
;d De Soti> ic;ichetl Florida, "the
I wered linger of the western
intinent." tiioy discovered thai
t; treasures of the new world
aiid only be secured by hard
vjirk — not claimed by conquest,
.^d man is still sometimes laced.'
were those early explorers, with
battle of the Florida terrain;
-wamps. the forests, the 'gatcrs.
d the snakes — all these can turn
y venture into hard work.
This is exactly what happened
;ently when the Harbert Con-
duction Corporation of Birming-
m. Alabama, contracted to lay
first natural gas pipeline into

A scene in llaihen's film

and across — Florida, and to film
te hazardous project as they went
ibng. 2.600 miles of it! And
viat a job — as has been docu-
r.'nted in the Harbert film The
lorldci Venture, a 20-minute, 16-
111. color him. which has captured
lery bit of Florida's rugged
lauty. but which has also ex-
pred it from the seat of a bull-
i)zer and from the back end of a
uchine digging ditches in the
|ud.

iThe film is pure adventure all
ii way — bunking out the gnarled
<ots of weird, semi-tropical trees,
"inging the pipe down endless
iws of muck and slush, wrapping
!-■ newly welded "tube."' care-
Illy, like a clean stick of butter.

Paul C. Woodbridge, who wrote
id directed the film, has done an
ile job of balancing pleasant
^rration and beautiful scenery
ith the engineering and construc-
I'P problems which Harbert sur-
uunted with, incidentally, their
Vgh, professional crew of en-

gineers drawn from all over the
world.

Photography was done by
Laurens Pierce of Montgomery,
Alabama and George T. Gambrill
III of the Harbert stalT. Editing
cITects were by Leonard Grossman,
and Pilgrim Film Services of
Washington provided animation.

Harbert Construction Corpora-
■fion, which is a long established
compafiy with primary works in
heavy construction, airports, water
systems, marine and harbor con-
struction etc.. will distribute the
lilm. U'

Football Stars in Action

-k A 26!/2-minute I4(i() football
film, containing action highlights
of each All-Amcrican star, is avail-
able for sponsorship through the
American Football Coaches Asso-
ciation, 173 W. Madison St.. Chi-
cago 2. 111. Cost and other infor-
mation may be obtained by re-
quest. ^
■'.• * *

Little League's Rules Film

': A 3.smm lilmstrip. Know the
Rules, is available to local Little
League groups throughout the na-
tion. It highlights baseball rules
unique to the league, as well as
technical rules of the game that
often confuse program partici-
pants. The strip may be had for
S.'i by writing Little League Base-
ball. Inc.. Willianisport. Pa. ^

If you want the IMPACT
of new ideas we have
the creative hands to pro-
duce resounding results
... In the largest, most
complete new facilities
between Detroit and
Ne\A/ York.

HOLLAND*WEGMAN PRODUCTIONS

Motion pictures for business, industry and television

207 DELAWARE AVE., BUFFALO 2, N. V.

Looking for the FINEST In Audio-Visual Products & Services?
You'll FIND IT in the Advertising Pages of BUSINESS SCREEN

394 Scripts for One Producer! . . .

guaraiilerd
acceptability

In tile 11 years we have been writing for thi.s
producer,* we liave delivered scripts lor 394
iiKitioii pictures, slidefilms. and meeting programs.

In those 11 vears we have done all his vvrititig —
PR films, "nuts & holts," sales training,
sales promotion — high budget, low budget.

This ha|)p\ rejationsliip must be some kiiiil ol
recoi(L It rcrtaiiiK suggests that we could do
as effective a jol) for you.

( *Name nn icrjut"-! )

SCRIPTS

§ INC.

CREATIVE PLANNING FOR VISUAL PRESENTATIONS

3408 Wisconsin Avkm k, \.\\. • W amiington 16, 1). (.'. • EMekson 2-8200

r .M B E R 3 • V 0 L U .M E 2 1

1960

]Vbw audio -VISUAL Equipment

Recent Product Developments for Production and Projection

Kodak's Model AV-I05-M

Kodak Introduces New 16mm
Magnetic-Optical Projector

"/? An improved model of the Ko-
dak 1 6mm Magnetic-Optical sound
projector, designed to offer even
greater service, economy and ease
of operation, has been introduced
by Eastman Kodak Company.
Rochester, NY.

Among the advances in Model
AV-105-M are a film pull-down
with tungsten-carbide teeth to pro-
vide long-wearing service, and a
single switch which controls the
motor, lamp, and forward and re-
verse film movement. The new
model also has a larger (11" x
6") speaker than its predecessor
and is equipped with a three-wire
power cord with grounding-type
plug and adapter.

The AV-105-M provides the
traditional quality of Pageant pic-
ture and optical sound reproduc-
tion, as well as records and plays-
back sound from magnetic tracks
at either sound or silent speeds.
Volume controls permit mixing
background music with commen-
tary at the proper levels.

List price is $850. The new
model is available at all Kodak
audio-visual dealers, nationally. 9^
* * *

M-H Professional Viewfinder
Being Distributed by S.O.S.

^ The M-H Professional View-
finder designed for use with 16mm
Auricon. Bell & Howell, Bolex and
Cine-Special cameras is now being
distributed by S.O.S. Cinema Sup-
ply Corp. The M-H provides a
bright 2" x 3" upright image cor-
rected from right to left.

The cameraman can shoot with
both eyes open when using the
M-H Professional Viewfinder. Fo-
cussing and parallax controls range
from two feet to infinity. An
engraved aperture outline, with
crosshairs in the center, shows the
lield of the standard 25mm lens
for 16mm cameras. A border out-
side the actual area allows for
anticipation of incoming scenes.
A secondary magnifying lens gives

an enlarged view. Mattes are pro-
vided for lenses of longer focal
length and an auxUliary lens is
used to cover the 15mm wide angle
field. Full focus control is pro-
vided.

Other features of the M-H
finder are good illumination for
dimly lit scenes, light weight, and
instant action positive lock con-
trol for interchange between ca-
meras.

Free literature is available from
S.O.S. Cinema Supply Corp., 602
West 52nd Street. New York 19.
Mention Business Screen. 8"

Strip-Slide Projector by
Viewlex Offers New Features

"M Viewlex, Inc., recently intro-
duced the V-500-P, a new combi-
nation 35mni film strip and 2" x
2" slide projector, that incorpo-
rates several neglected special fea-
tures that were developed as a
result of field studies among
teachers.

One subject that came up re-
peatedly during the surveys — the
problem of awkward lamp-chang-
ing during a lesson — inspired
company designers to come up
with a pop-up lamp ejector. It re-
duces lamp-changing to a simple
matter of pressing a trigger to re-
lease the burned-out lamp, and re-
placing it with a new one.

The automatic takeup feature is
a boon. The operator just slides
film into the projector channel and
the film winds neatly onto the
takeup reel.

Another useful Viewlex fea-
ture that will advance audio-visual
techniques is a special magnifier-
pointer built into the new V-500-P.
It makes projected pictures true
teaching aids by permitting the
teacher to emphasize or focus at-
tention on any part of a picture by
enlarging it.

The new V-500-P. complete

with motor- driven cooling fan,
custom-molded case and 5" pro-
fessional f3.5 lens, lists for $1 14.50.
For additional information, write
Viewlex, Inc., 35-01 Queens Blvd..
Long Island City, N. Y. 9

New Quick-Set Orbit Tripod
Has Six Special Features

•{< Pencil-slim and feather-light is
the newly designed Quick-Set Orbit
Tripod, with a square base and
off-center column, only two inches
thick.

Features of the Orbit include a
concealed balancing spring to
protect the camera from "nose-
diving," and an Elevator Cam
Lock to secure the column at any
height.

Available are a carrying holster
and built-in Level. The Deluxe
Orbit height extended is 58I/2" —
telescoped 14', 2". It has 4-sec-
tion legs, a 2-section gear-driven
elevator, and weighs only 2 lbs. ^'

Houston Fearless Shows New
Film Processing Equipment

■«■ Simultaneous processing of
8/ 16mm and 35mm films is a
feature of a new series of machines
by Houston Fearless Corporation.
Completely automatic controls on
six models make possible one-man
operation for processing Koda-
chrome or Moviechrome motion
picture film and slides.

Each compact unit is self-con-
tained, including a recirculation
and temperature control system.
and replenishing tanks and flow-
rators for each processing solution.

Processing speeds are from
1500 to 3600 f.p.h. for 8 16mm
film and from 300 to 1500 f.p.h.
for 35mm film. Prices and further
information on single or duplex
models available from the manu-
facturer, Houston Fearless Corp.,
1LS18 West Olympic Blvd., Los
Angeles 64, Cal. Ig"

Left: the new Viewlex'
Model V-500-P projector
for 35niiu filmstrips and
2" X y slides, li has
pop-up lamp ejector.
Liuionialic takeup and a
mai;nifier-pointer built
in as new features . . .

The Balomatic #755

New Auto Slide Projectors
from Bausch & Lomb in Fall

•A Bausch & Lomb, Rochest,
N.Y., announces the all-new Ba^
matic 755, the first fully-automab
2 '4 X 2' 4 slide projector. The n/
instrument, recently preview,
will be marketed in the Fall. !

Highlighting the many lead>J
features of the 755 is a new c(-
cept in design. For the first tirj.
2% X 2yl slides can be fed au-
matically through a projector. W 1
lightweight, yet durable alumimi
die-cast construction, the inst y
ment occupies a minimum i
table-top space and is easily pc[-
able for quick, "on the spc'
operation. '

A fully-automatic timer chani s
the slides in 4 to 60-second int ■■
vals, and the new projector Ip
fingertip or remote control ope -
tion. For ease and efficiency J
operation, all controls of the Ba-
matic 755 are centralized oni
single, illuminated panel. Sped
non-spill trays hold up to 40 slid;
each will stay in focus with i
slide "pop." The new projecr
features brilliant 500-watt il'-
mination, assuring "high pictti
fidelity." UL and CSA approvi..

Cainart's Electric Tinier

Synchronous Timing Meters,
Footage Counters by Camai

ii New electric film timers for n; ■
ration, post-recording, dubbiii,
timing, and operations involvi;
synchronous film timing are av£-
able from the Camera Mart. '•

Two synchronous timing metii
and two precision footage countf*
measure total footage and m
equivalent time in minutes ai
tenths.

Single 16mm or 35mm footat
counter, no timer, list $45; wt

BUSINESS SCREEN MAGAZIKf

r^r $85. Additional informu-
froni Camera Mart. I S4!^
idway. New Yiirk, N.Y. Men-

l Bl'SlNI S.S St Kl 1 N. y'

I * * *

|({ of A-V Ideas Describes
'escreen Rear Projection

- 'oiacoat Incorporated, iiian-
I Hirers ot l.enscreen for rear
.Heetion. has available a Kit of
\,' Ideas illiistratini: and descrih-
nLenscrcen and its uses.

"he set of literature presents
ciplete information on the use
if.enscreen lor education, sales.
n entertainment. Specitications
ir given for the various models,
nuding the portable series.

yrite to Polacoat Incorporated,
)',0 Conklin Road, Blue Ash,
Dio. Mention Business Screen.

i * * *

O'ch Device Synchronizes
'I'jector to Tape Recorder

^■Tape-recorded narration or
nkground music etc. can enhance
h' value of silent motion picture
ifs, providing they are perfectly
ivbhronized. To accomplish this,
I etherlands firm has developed
1 simultaneous coupling that
ilnis steady synchronization.

he device, for use with 8 or
Itim silent projectors, consists
)f:wo boxes; one unit attached
:othe projector and a recorder
X| for the recorder. The two are
xnected to each other by a lead.
Eih box is provided with a cam
jij. which has a contact device
hj alternately closes the circuit
)f!;he projector-driven motor for
To a cycle.

■he speed of the projector-
it^en motor should be adjusted
il'Htly in advance of the tape
■eirder speed so that one cam
Ji- moves through a given angle
inelationship to the other. The
iD;or is therefore currentless for
a moment during each cycle so

SlUND RECORDING

t a reasonable cost

'^\\ fdelity 16 or 35. Quality
giranteed. Complete studio and
li oratory services. Color printing
and lacquer coating.

ESCAR

Motion Picture Service

7315 Carnegie Ave.
Cleveland 3, Ohio

that synchronization remains un-
alTected.

Manufacturer of the coupling
equipment is Mechanisclieen Tech-
nische, Apparatenfabriek Metaf,
Ahcoude. Holland. 9

Automatic Film Processing
Equipment Ready at Filmline

■• I lie I iliuline Coiporalion n:-
centlv nnnounced inunediate avail-
ability of a complete line of auto-
matic machines for processing 8,
16 and 3.'^mm Kodachrome film.

Featured are two low-priced
pieces of equipment: the Filmline
model 16KC26, designed to proc-
ess 8 and I6mni film at a speed
of 26 feet a minute, or 62 rolls
(25' DBL — 8mm) per hour; and
model 3.'iKC13, designed to proc-
ess 35mm kodachrome at a speed
of 1 3 feet a minute, or 260 rolls
(20 EXP) an hour.

Completely equipped and con-
structed of stainless steel, these
revolutionary innovations in proc-
essing ""will provide the industry
with equipment at the lowest pur-
chase and maintenance costs," ac-
cording to the company.

Further information may be ob-
tained by contacting the Filmline
Corporation, Milford, Conn. Men-
tion Business Screen. ft

BIGGER PROFITS IN '60 m, »

S.O.S LEASING PLAN

The S.O.S Plan, designed especially for the motion
picture industry, makes it possible for you to expand
your business, improve your services to the trade and
increase your profits by acquiring the most modern
Film Production Equipment . . .

without paying in advance for all its future
service — as when you purchase outright . . .

withouf paying exorbitant rent — as in con-
ventional rental . . . you save up to 75% of the
rental you are now paying.

The S.O.S Leasing Plan makes it more eco-
nomical in many instances for you to LEASE the
equipment you require than to own it outright.

Under the S.O.S Plan, leased equipment pays for it-
self while it produces more profits for you — without
the strain on your financial status.

On a 3 or 4-year lease you pay only 10% down and
at the end of the term you con renew your lease
annually AT A COST OF ONLY 1% PER YEAR!

Write for free copy of S.O.S Boolclef "How leasing Con Increase Your Profits"

S.O.S CINEMA SUPPLY CORP.

Dept. H, 602 W/EST 52nd STREET, NEW/ YORK 19, N.Y. Phone: PLazo 7-0440=
Western Branch: 633 1 Hollywood Blvd., Hollywood 28, California, HO 7-2124=

FOUR MILLION SLIDE CHANGES-AND STILL GOING STRONG

SELECTROSLIDE PERFORMANCE IS ITS OWN BEST SALESMAN

Shown in illustration Is the NEW SL-750
Standard SELECTROSLIDE. The Deluxe SL-
1200 is the ONLY 35mm automatic slide
proiector capable of using a 1 200 watt
lamp. Our technical staff is available to
help suggest equipment to meet special
and individual needs and conditions. We
invite correspondence.

RcLIAdILITY — Selectroslide automatic-continuous
projectors are still operating, having made as
many as FOUR .MILLION SLIDE CHANGES without
servicing. This is on unprecedented performance
and not shared with any other projector.

VERSATILITY — SelectrosUde may be used in the
smallest class room or the largest auditorium . . .
synchronized with tape recorders for either one-
time or continuous lectures, advertising or sales
presentations.

FAULTLESS OPERATION - si des ae posi

lively shown in correct sequence and always in
perfect focus. Exclusive spring-steel slide holders
overcome differences in slide mounts wfiich cause
other projectors to malfunction.

spindler

EslahlLshfd 1924

2201 Beverly Boulevard
Los Angeles 57, California
Phone: DUnkirk 9-1288

MANUFACTURERS OF SELECTROSLIDE CONTINUOUS AUTOMATIC SLIDE PROJECTORS

jjj M B E R 3 • VOLUME 21 • 1 iM! 0

"Letter to Moscow" Shows
the Strength of Free Enterprise

.0, A Lellcr lo Moscow, a 28-
minute film depicting the strength
of American free enterprise, is
available through the Armstrong
Cork Company for showings by
independent and network-affiliated
television stations.

The motion picture, sponsored
by the company as part of its cen-
tennial celebration, answers chal-
lenges voiced by Soviet Premier
Nikita Khrushchev during his visit
to the United States, and illustrates
how the nation's economic system
of competitive enterprise contrib-
utes lo the high standard of living
here.

Narrator is Arthur Gilmore.
well-known radio, television and
film actor, and the "voice" of
numerous travelogues. The film
may be obtained by writing the
Armstrong Cork Company. Lan-
caster. Pa. H^

New Film Tells Story of
Railroads in State of Illinois

:^' The story of the railroads in the
development and economy of the
state of Illinois is an exciting one.
The Rail road Story, a 16mm
sound motion picture in color, pre-
sents the importance of the role
railroads perform in building and
developing agriculture and indus-
try.

Tracing the history of the rail-
roads from the time a little more
than a century ago when they
opened up the prairie wilderness
of the Midwest to development,
the film dramatically relates the
growth of the railroads, and the
resulting growth of Illinois.

Sponsored by the Illinois Rail-
road Association. The Railroad
Story reveals the economic impor-
tance of Illinois railroads. Today
they support a payroll exceeding
a half-billion dollars annually in
the employment of more than
100. ()()() Illinois men and women.
In addition, the railroads are ma-
jor taxpayers contributing to the
cost of the support of schools, gov-
ernment and public welfare.

Educators and others interested
in economic geography, transpor-
tation, history and business will
find the film enlightening as it un-
folds the story of the backbone of
our transportation system, in Illi-
nois and throughout America.

Produced by Telefilm Produc-
tions and distributed free by Ster-
ling Movies, U.S.A., the 23-minute
motion picture is designed for pre-
sentation to groups of all kinds,
and is also cleared for television
use. ^

WHAT

BUSINESS FILMS

The image of Soviet Premier Nikita Khrushchev looms in hackgrouixd
as Arthur (iiliiiore narrates in a scene front "A Letter to Moscow." new
2H-ininute Centennial film sponsored hy the Armstront; Cork Company.

SIOE3 toy SIOE

for over 2S years

GEORGE W. COLBURN

PRESIDENT

ROBERT A. COLBURN

VICE-PRESIDENT

FRANCIS W. COLBURN

SECRETARY-TREASURER

For 25 years 16 MM film producers all over the world have
benefited from "Colburn experience." Under the direction of
the men pictured here, Geo. W. Colburn Laboratory has always
been ahead of the times in quality, equipment, and complete
service.

Get the full story in Colburn's 12-page brochure, "Your Key
to Quality 16 mm Film Services."

GEO. W. COLBURN LABORATORY. Inc.

How the Wholesaler Serve:
Our System of Distribution

tV Eliminate the middleman ij
there's The Devil To Pay! Inhe
riotously funny film of this ije,
sponsored by the National Ap-
ciation of Wholesalers. Bier
(Diobolus) Keaton rockets fin
space to earth and bumbles injaj
national revolt against wholesa -s, '

To the tune of an old time pi, o.
chaos unfolds across the scree: as
the strike against the middleiin
sweeps the country. Retailers g w
to hate manufacturers. Custorrs
grow to hate retailers. One byie
the headaches multiply, until tire
is the very devil to pay.

The combined talents of sev^l
Washington. D.C. firms were dr.^n
together for this Education t-
search Film, which will be disto-

te« N. WACKER DRIVE

CHICAGO e, ILL.

COMPLETE LABORATORY SERVICE FOR 16 MM • EDITING
RECORDING • TITLING • RELEASE PRINTING • FILM STRIPS

Buster Keaton contributes li,t.
deft touch in "Tlie Devil to Pi\"

uted by the National Associatin
of Wholesalers. 1001 Connectijit
Avenue. Washington, D.C. i
Production was under the dii}-
tion of Rodel Productions, ie
script and editing by Cummii-
Betts. art direction by Peter M.-
ters and Joe Swanson. animatfl
and graphics by Pilgrim Film Sel-
ices, and the melodramatic mic
and composition by Floyd We;.
This public service film was si
in 16 mm black and white ijd
runs 28 minutes. f

Film Story of the World's
First Cooperative Refinery

M The story of the world's t't
co-operatively-owned oil refiwy
is told in a new motion picti;,
Power To Live By, a 16mm, >
minute color film made by Crawy
Films for Federated Co-operati\
Ltd.

When western Canadian farmls
switched from horses to tract
to power their farm machine
they lost control over the cost f
fuel and power. As costs mou
ed, they solved the problem f
establishing a co-operative refini/
at Regina. Today, the refimk
has a capacity of 16,000 barri
of crude per day. making it ck
of the leaders of the oil busin 5
in Saskatchewan and Manitoba

BUSINESS SCREEN M A G A Z I >''

"An American StoiN^of Five Enl(M()rise

{■■'ailh In ItN l>)>»|tl<- lliiill >lilw

■jr Rfallv Col'LD only luippcn
J in America. The story of the
/Ion-Bradley Company of Mil-
uukee, as depicted in a colorful
ilw film, titled. An American
ivy, is a tale of free enterprise
Jits best. It's the sort of film.,
t'lt Khrushchev ought to sec.

Here is a motion picture about
; relativelv unknown plant in
i^lwaukee which manufactures
[•jtor controls for hydro-electric
Ims and power stations, and
cctronic components which are
t.ind in practically every home
i' America. The factory has
(fjOO employees; they work with
lie, new equipment; they earn
tfe highest wages. Among other
s. they turn out 25. ()()()

otentiometers" a day, six million

isistors" a year.

No Assembly Line Tour

But An American Story. prod-
Jed by Washington Video Pro-
(Ctions. is not an assembly-line

cumentary. It is the story of
I 10 brothers and their faith in
Jople.

Since the turn of the century.
\ien the Bradley brothers started
tt in a S3 room over the Milwau-
le Bar and Commutator build-
E, they have plowed earnings
fck into their plant for the
llnefit of their employees. And
''lat benefits! A cafeteria that
Hiuld put the Waldorf's chef to
tame, two company libraries.
<ily movies, sports teams, dance
(irectors. a thirty room hospital
*en 24 hours a day. and frequent
disses in government and citizen-
^ip.

I Today, Allen-Bradley people
^ " . . . We are part of the
mmunity as the community is
jirt of us . . . In our plant you
'n work . . . have fun ..."
And in the closing scenes of the
'-minute film, which show the

slow: one of Allen-Bradley's
'000 employed on ihe job . . .

iiiikf<>'N .%ll<-ii-llrailli-> ( «>iii|ijiii,v

bang-up, professional Allen-Brad-
ley musical show, staged for em-
ployees by employees, the viewer
is convinced that it is. indeed, fun
to work in this plant.

Directed by George Johnston

' ■ George F. Johnston wrote and
direclird this "otT-beat," imagina-
tive tilm about this imaginative
group of people in Milwaukee.
Robert Johnson was editor, res-
ponsible for tine, breezy musical
elTects, including bongos, chimes,
and some good old Rogers and
and Hammerstein.

Color photography, directed by
Andrew M. Costikyan, was par-
ticularly effective in plant scenes
with machinery and hardware; e.g.
precise potentiometer parts gleam-
ed like real jewels. James G.
Lindsay was Associate Producer
and Laurence Grigg was technical
director of this warm, human pro-
tile of a company. JS'

Rapidweld Film Clean-up
Saves Money: A Case History

,V A dramatic case history in tilm
rejuvenation comes from the files
of Jack Bernard, president of
Rapid Film Technique, Inc., Long
Island City 1, New York.

Recently. Lee W. Robinson, in-
surance idjuster and surveyor
representing the Providence Wash-
ington Insurance Company, hand-
ed the Rapid Film people 3,200
feet of original 1 6mm color film,
which was deeply and extensively
scratched. It belonged to a pro-
fessional lecturer on travel who
had insured the travel film for
$100,000 as an essential part of
guaranteeing his livelihood.

But now, he was hospitalized
and his cooperative wife tried to
substitute for him and run off the
footage. Result? Faulty projec-
tion which marred the film seem-
ingly beyond repair. .And. accord-
ingly, the insured demanded .$100.-
000 in damages.

The insurance adjuster tracked
down Rapid Film's services, took
a plane from Chicago to New
York, and personally delivered
the tilm to Rapid's labs.

V\ ithin a few days, after Rapid-
weld clean-up and processing, the
heavily insured travel film was re-
turned to the insurance company
via Air Express — completely re-
juvenated and specially coated to
protect against scratches.

The processing cost only a few
cents per foot. Saved: 5100,000.

INDUSTRIAL FILMS

television graphics inc.

TELEVISION COMMERCIALS

369 LEXINGTON, N.Y.C. / MURRAY HILL 6-5255

ANOTHER CAMART FIRST!

CAMART ADDA-UNIT EXTENSION PLATES

FOR MOVIOLA SERIES 20

U S Pal Pending!

Now add a third sound head to your two
head Moviola using this easy as ABC
attachment:

A. Remoue the take-up arm from the sep-
arate sound side of your Moviola.

B. Add the extension plate, no drilling or
tapping in your cabinet.

C. Replace the take-up arm and the plate
IS installed. Now all you do is add the third
sound head and take-up arm and hook it
into your amplifier and you are ready to go!

AND YOU CAN ADD FOURTH
AND FIFTH SOUND HEADS
JUST AS EASILY! MAKE ANY
COMBINATION OF 16mm
AND 35mm OPTICAL-MAG
NETIC SOUND HEADS

CAMART ADD AUNIT EXTEN
SION PLATE is complete with
extra bell guard, flange, flexi-
ble coupling assembly. Sep
arate volume controls, for
each head, and amplifier at-
tachments (for Moviola Series
20 machines)

*325

f.o.b. N.Y.

■J» m

Separate sound heads or take-ups

additional. Prices on request
The original CAMART ADDA-UNIT EXTENSION PLATE is available only at the Camera
Mart. Inc., or their exclusive franchised dealers.

I U M B E R 3 • \- 0 L U M E 2 1 • 1 9 fi 0

THE BUSINESS SCREEN EXECUTIVE

Since 1920

We Cover
The World

We point with pride to the
clients we hove served,
including;

Canadian Broadcasting
Commission.

A world-wide organization with
headquarters in Chicago.

A leading television company
in Hollywood.

Shooting in England, Switzer-
land, France, Italy.

Our business is
motion pictures.

We know our business.

t*»*

tu-**!

537 N. HOWARD ST,
BALTIMORE 1. MD.

For 16min. Film — 400' to 2000' Reeli

Protect your films
Ship in FIBERBILT CASES

Sold at leading dealers

Use FilMagic AN Ways!

-FilMoglc Cloths Hand-Clean Films, Records.

-FilMoglc Tapes for Film Cleaning Machines.

-FilMagic Pylon Kits for Tope Recorders.

-FilMagic Pylon Kits for 16mm SOF PRO-
JtCTORS,

-Get Best Results With FilMagic Siliconesl
MANUFACTURED & GUARANTEED BY

THE DISTRIBUTOR'S GROUP, INC.

504 FOURTEENTH STREET, N.W.
ATLANTA 13, GEORGIA

Slaff .\|i|>»inlni«>nlN of the Maiiufa«'<ur«'rN ami Film ProilinM-rs

Eastman Kodak Elects Vaughn
President, Appoints 2 Others

l\ William S. Vaughn was re-
cently elected president of the
Eastman Kodak Company, suc-
ceeding Dr. Albert K. Chapman,
who was made vice-chairman of
the board.

Vaughn, a Kodak director and
formerly vice-president and gen-
eral manager, is now the chief
executive officer and seventh presi-
dent of the SO-year-old photo-
graphic and chemical firm.

Vaughn joined the company in
1928 and has served in various
administrative offices, including
a period of service overseas with
Kodak European companies.

Chapman, Kodak's president
from 1952 until Vaughn's election,
has been associated with the firm
since 1919.

Also elected to new office, Vice-
President M. Wren Gabel was
named general manager, succeed-
ing Vaughn. Gabel joined Kodak
in 1931, and has held a wide
variety of administrative offices in
the company. R*

Fred Cross to Head Sales
of Roland Reed Productions

Frederick R, Cross has recently
joined Rolantl Reed Productions
as vice-president in charge of sales.
He will handle and coordinate
sales of industrial and sales train-
ing lilms, along with TV commer-
cials, at the company's offices in
Hollywood, Calif.

For many years. Cross was di-
rector of advertising for Stewart-
Warner Corporation in Chicago,
where an important phase of his
work included supervising the crea-
tion and production of motion pic-
tures which were used to support
company salesmen in the field. H'

Transfilm-Caravel Appoints
Wolcott to Coordinate Sales

-': James L. Wolcott has recently
been appointed vice president in
charge of sales coordination at
Translilm-Caravel, Inc., New York,
it was announced by President
William Miesegaes. He was for-
merly associated with Wilding.
Inc.. ;ind prior to that president
and a director of Pathecolor.

Wolcott's sales coordination post
is newly-established at T-C and
will cover administration in four
basic areas of the linn's operation
— business program services, in-

dustrial lilms, TV commercials,
and special projects.

An alumnus of the Harvard
Graduate School of Business Ad-
ministration, the communications
executive began his motion picture
career in 1933 in several creative
and administrative positions with
20th Century-Fox, where he
headed its short subjects depart-
ment. He left in 1939 to begin
a seven-year association with the
March of Time as production man-
ager and member of its editorial
board, then went to Pathe. IS'

* * *

Kochendorfer to Fred Niles
Productions as Acc't. Exec.

tV A. A. Kochendorfer has joined
Fred Niles Productions as an ac-
count executive. He had been
associated with Kling Studios since
1939, and remained as vice presi-

A. A. Kochendorfer

dent when Robert Snyder & Asso-
ciates took over the studio.

While at Kling he established
the display department, supervised
art, still photography, display and
film work for the programs he
handled. He has received many
awards for his illustrations.

Kochendorfer studied at Chi-
cago's Art Institute, and at the
University of Chicago and Uni-
versity of Dubuque. l^

Ccnion Named Eastern Sales
Representative for Viewlex

i^ John G. Conlon was recently
named New England and Mid-
Eastern states sales representative
of Viewlex, Inc., Long Island City,
N.Y.

With headquarters in New York,
he will cover Maine, New Hamp-
shire, Vermont, Massachusetts,
Rhode Island, Connecticut, New
York. New Jersey. Pennsylvania,
Delaware. Maryland, Washington,
D.C., West Virginia and Virginia.

for
le,
nd
nd
in-

Max Sroge to Direct Produ<
Planning at Bell & Howell

1^ Bell &. Howell's photo prohcts
division announces two execive
appointments; Maxwell H. 5)ge
has been named director of j )d-
uct planning, and George A. lldy
is now director of sales.

Sroge will be responsible
Bell & Howell's photographic
including both the direction
planning of new products
the establishment of a new |
ning department staffed by pkd-
uct line managers.

Sroge has been with Be
Howell since 19.50. serving
district sales manager in the 1
and sales promotion man;
Before his new appointment he
was director of sales for the pjto
products division. '

He is a graduate of City Co'ge
of New York and New ""i;rk
University.

Eddy, a Northwestern Uner-
sity graduate, came to Bel &
Howell from the Eversharp en
Company, where he was vice-p si-
dent in charge of marketing, iff

:!« * * 1

A. M. Oaks Named Produc >n
Manager for Alexander Fili>>

^ The promotion of Arthur.'/I-
"Bus" Oaks to Manager of Ax-
ander Productions has rece'ly
been announced by Keith Mum-e,
president of Alexander Film C'jni-
pany. \

Oaks now has complete ch;,^e
of special productions for theer
and television, Alexander's l.e-
vision Animads, slidefilms, ex| it
orders, long length productions,
syndicated television packages w
various industries and politiil
films.

Oaks, who has been with A J-
ander for 25 years, has had a vie
range of experience in all phipS
of the company's production id
administration. President Mi-
roe said the promotion was /e

()2

BUSINESS SCREEN MAGAZlE

ikilt of ;i need for consoIid;ition
a'J streamlining of the s;iies-pro-
d.lion operations. W'

Sope Named Twin City Sales
Dp. for Reid H. Ray Films

j V Leonard L. Shope has assumed

I ti" newly created post of Twin

dy sales representative of Reid

I Ray Film Industries. St. Paul

f^ production company.

A University of Iowa graduate.

J jpe was formerly with the Pres-

se Division of .American Mari-

di and prior to tiiat held posi-

ins with Tremco of Cleveland

irJ Rath Packing Company.

The appointment of Shope by

I'i'id H. Ray, President of the

' ciipany. complements sales rep-

Hentati\es in the Chicago. Kansas

(!y. and Washington, D.C. ollices

' clhe film company. ^'

Bill K

to Realist

falist. Inc. Names Kramer
/Ivertising, Promotion Mgr.

■.I Bill Kramer has joined Realist.
I:.. Menonionee Falls. Wis., as
qvertising and promotion man-
f?r, according to a company an-
nuncement in May.
|His duties will cover general
ses promotion work and adver-
ting for the firni"s cameras, pro-
j-tors and photographic equip-
ijint, as well as for the company's
sjbsidiary. David White Instru-
lent Division, producers of pre-
dion surveying instruments. R"

Meteor Appoints Purrington
As Executive Vice President

vV Meteor Photographic announces
the appointment of E. S. Purring-
ton as executive vice president.

Purrington was formerly man-
ager of the graphic arts department
of Ford Motor Company, joining
the company in 1940. Prior to
ihat he .was with Life magazine,
and s[Tiyit four years in LI. S. Navy
photographic operations during
World War IL

He is a membei o( the board
of directors of Professional Photo-
graphers of America, and has been
acti\e in many film organizations.

Meteor Photographic of Detroit
specializes in production of pro-
fessional color prints and trans-
parencies and custom printing. ^'

;;: :!; *

R. Scgge To Direct Customer
Services for Magnasync Corp.

-^ Ralph Sogge has been ap-
pointed director of customer ser-
vices of Magnasync Corporation,
North Hollywood, California.

Sogge has specialized in elec-
tronics and sound in various uni-
versities, and was recently associ-
ated with Purdue University and
Llniversity of Nebraska as sound
engineer and engineering super-
visor.

Magnasync is internationally
known as designers and manufac-
turers of quality magnetic film
recording systems. l>;i'

^: :H *

Harlan Croy to Filmack as
Industrial Production Mgr.

Y> Harlan P. Croy has been named
production manager of the indus-
trial film division of Filmack Pro-
ductions. Chicago, according to
President Irving Mack.

Croy, former president and gen-
eral manager of Film Arts Produc-
tions in Milwaukee, joined Filmack
in August, 1959. He is a veteran
of 1 8 years experience in produc-
ing and directing industrial films.

iibrury I

MOOD
and

TITLE MUSIC

For Every Type of Production

E/THER ON A "PIR SELECTION" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phone

AUDIO-MASTER Corp.,

17 EAST 4Stli ST., N. Y. 17, N. Y.

When you have a story to tell, let Campus Films tell
it — skillfully, dramatically, persuasively.
Call br write Nat Campus, President —

Campus Film Productions, inc.

20 East 46th Street • New York 17, N. Y. • Phone: MUrray Hill 2-8735

YOU CAN BRIDGE THE GAP
BETWEEN THE SCRIPT WRITER
AND THE COMPANY ENGINEERS

ENGINEERING
TRAINED
SCRIPT
WRITER

Bachelor of Electrical Engi-
neering, Cornell University

Eta Kappa Nu and Tau Beta
Pi, Engineering Honoraries

Free-lance credits include
scripts for many of the lead-
ing industrial motion picture
studios, and for government,
military and Industry.

Write for detailed resume

WILLIAM L. SIMON
2411 20th St., N.W. • Washington 9, D.C. • Columbia S-^fl?^

UMBER .3

VOLUME

1 9 G 0

DETROIT
NEW YORK

STUDIOS

For motion pictures and slide films, call
on the producer who best understands
business needs. Write for our booklet,
"How Much Should a Film Cost?"

■IA.IO

and

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405 Lexington Ave. (YU 6-3265)

DAYTON, 2
The Talbott Tower (BA 3-9321)

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1 5 East Bethune Ave. (TR 3-0283)

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COMPCO

professional (jUdHly reels and cans
lire preferred In...

CORONET
FILMS

WORLDS LARGEST PRODUCER
or EDUCATIONAL FILMS

Only Compco offers "a new dimension in
quality" recognized and accepted by leaders
in the movie making industry. Compcos su-
periority is attributed to a new. major
advance in film reel construction — result-
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truer, smoother, providing lifetime protec-
tion to valuable film. Compco reels and
cans are finished in a scratch-resistant
baked-on enamel, and are available in all
16 mm. sizes — 400 ft. thru 2300 ft. For details
and prices write to:

COWIPCO corporation

leOO N Spa

ling Av«., Chicago 47, HI.

NEW YORK TALKING:

(continued from page eight)
Conn., first started work on the hand-held
StabiHzer principle as a device to steady bino-
culars, for the Navy. A major problem was
to keep the little gyroscope small, lightweight,
but with a powerful, steadying action.

As it is manufactured now, the Kenyon
Stabilizer weighs 24 oz., (nic-cad battery
pack weighs 3',., lbs.), and the two flywheels
rotate at 21,000 RPM in a hermetically sealed
helium atmosphere.

Jack Squiers says the Stabilizer, while not
a replacement for a good tripod, or intended
to be, is awfully handy for use in tight places,
in moving vehicles or aircraft.

Growth Note at HFH: Les Kanter Becomes
the Studio's Commercial Sales Manager
tV Les Kanter, former TV commercial pro-
ducer for Carlo Venti Advertising. Inc., has
been appointed Commercial Sales Manager
for HFH Productions, Inc.' HFH (Dan Hunn.
Ronald Fritz and Howard Henkin) put up
its shingle two years ago last month. Starting
with just the three original partners and a
trusting secretary, the company now numbers
almost 30 full-time film makers.

Dietz, Cole to Hang Nerr Studio Shingle?
•A Herb Dietz and Joe Cole, recently of
Institute of Visual Communications, are
setting up a new film production firm to be
announced shortly.

Film Expose on "Quackery in Arthritis"
ii Paul Hance Productions has completed
shooting a seven-minute documentary for the
Arthritis and Rheumatism Foundation called
Quackery in Arrhritis. The picture has ex-
cerpts from the latest Kefauver Hearings which
exposed a $250,000,000 swindle in fake
arthritis remedies.

* * *

Sweetman Merges With Bay State Studio

t; Merrill Sweetman. former independent film
maker of Bethel, Conn, has merged his pro-
duction activities into Bay State Film Produc-
tions, Inc., Boston & Springfield, a presstime
note reveals. ■■•

HOUSTON FEARLESS

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CAMERA EQUIPMENT CO., INC.

315 West 43rd Street, New York 36, NY.

// We Want Better Commercials —

Why All the Gimmicks?

ROBERT L. Lawrence, head of Ro
Lawrence Productions. New York,
urged advertisers to spend more of t
production funds on creativity and less
"jazzy substitutes."

In an open letter mailed last month to 2,
advertising managers and agency executi'j
Mr. Lawrence estimated that less than 7
cent of television advertising expenditun
being earmarked for commercial productio
$100,000,000 of the total of $l,525.,SOO.
in 195y,

Acknowledging that the sum is sufficieni
make effective commercials, Mr. Lawrence ;
that in fact it does not achieve that •
"because not enough of it is being channe
in the right direction — into production ci
tivity." He cited as three substitutes
creativity the gimmick, quantity, "wher
three mediocre commercials try laboriously
do the job of one good one," and noise, "wl
has made commercials talkier than ever."

While the cost of commercials has ri
approximately 75 per cent in the past
years, Mr. Lawrence wrote, little of the l-
crease has gone into the employment of p
creative talent in production. ■

"The pity of it is that the talent is In
hand." he said. "That is why, we are c\-
vinced, commercials are better than ever, lit
the masterful commercial is still rare: it eve's
ecstatic viewer response, grateful critical pl',-
dits, only because it stands out so shary
amidst a plethora of pap."

Mr. Lawrence attributed much of the rest j-
tion on production creativity to the competitb
bidding system. As it is widely practiced n
the commercial industry, it requires an ageijy
to ask three or more producers to sub ;.t
budgets for each production. Since the Pj-
duction is often assigned to the lowest bidcf,
Mr. Lawrence said, it is price and not m(|t
that predominates. j

"It seems incredible." he asserted in ,s
analysis of the bidding system, "that commr
cials, the catalysts that convert the prodiil
television investment into sales, are still .^-
propriated with the sensitivity that is norm;
reserved for miscellaneous trivia."

For Title Needj;

we ''Serve You Right!

We have just installed the latest mode! typecast
to serve you better. Over 90^0 of our type is c f
new for every frame assuring you of clean-cut lett '>
— at no greater cost to you. The finest equipme-
the best available craftsmen, reasonable prices pi
speedy service are some of the reasons why Knitt
Studio, Chicago, "Serves You Right' for your titl^

KNIGHT STUDIC

159 East Chicago Avenue, Chicago II. Illinc

BUSINESS SCREEN I\1 .A G A Z I N^

IHE BUSINESS SCREEN EXECUTIVE

l-iter J. E. Magee Joins
i Staff of Granducci, Inc.

James L. Magcc, 3l-ycar-i)ld
n writer whose screenplays won
le awards in 1959. lias joined

statT of Scripts by Oeveste
anducci. Inc.. of Washington.
C.

Magee's six years of tilm writ-
; have been spent in Hollywood

RKO, anti in C'hicai:o for

J- '

ilias Jones Productions. Inc. as
atl writer, for Fred A. Niles

eductions. Inc.. where he was
V writer and Creative Director,

id free lancing.

Magee-written films have won
vards at the American Film

i Your Film

Scratched?
Dirty?

Stained?
Worn?
Rainy?
Damaged?

Then why not try

m DOCIORS'

Specialists in the Science of

FILM REJUVENATION

ll\PIDWELD Process for:
• Scratch-Removal • Dirt
•Abrasions • "Rain"

nphi f

FILM TECHNIQUE

I
17i2A 27th Street, Long Island City 1, N. Y

I Founded 1940

ildioT Free Brochure. "Facts on Fitm Care"

New Life For Old Film
Long Life For New Fitm

Festival aiui ilic Brussels Fair, as
well as a Christopher .Award and
a nomination for the TV "Emmy"
in the Programs category (Mid-
west). His screen play for Fire-
stone. rhr<)ii\;li A Rcur K/cir
Minor, produced by Dallas Jones,
was naiiied one of the to|i ten
motioTT pictures in Variety's Na-
tional Survey of Television Direc-
tors. W

Dunn to Direct Broadcasting
at Wade Advertising, Chicago

Richard M. Dunn has recently
joined the Chicago office of Wade
Advertising. Inc.. as director of
broadcasting. He will work di-
rectly with the television, tilm and
business alfairs departments on all
accounts.

For the past three years Dunn
was assistant to Lewis H. Titter-
ton, vice president in charge of
the teevee program department of
Compton Advertising. New York.
Other previous agency connections
include N. W. Ayer & Son. Stock-
ton West Burkhart in Cincinnati,
and the Blow Company.

Dunn conceived and was agency
producer for what are said to be
the first two spectaculars: "trib-
utes" to Richard Rodgers and Irv-
ing Berlin, telecast on NBC-TV.

California Spray Chemical Co.
Names Visual Aids Specialist

Geitlfrey W. Fullick was re-
cently promoted to the newly-cre-
ated position of advertising spe-
cialist in visual aids at California
Spray-Chemical Corporation,
Richmond, according to Louis F.
Czufin. manager of the company's
advertising division. Fullick was
formerly an ad technician in the
department.

His new duties include supervi-
sion of films for trade and con-
sumer audiences, and the prepara-
tion of slides and other visual
material for training and public re-
lations purposes. The expanded
advertising program requires a
full-time specialist to handle visual
media. Czufin said.

Fullick graduated from the Uni-
versity of Missouri. H^

Radiant Lamp Corp. Becomes
a Publicly-Ov/ned Enterprise

'.'7 David A Fo.xman. president of
the Radiant Lamp Corporation.
has announced that the New Jersey
manufacturing concern has been
recapitalized into a publicly owned
enterprise. The new capital struc-
ture will facilitate expansion. W'

musifex co

45 w. 45 St., n. y. c.

COMPLETE

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INTRODUCINS THE

an exciting ne\A/ motion
picture technique by
ANIMATION, INC.
of Hollywood

For those who want to use
animation but who cannot
afford the cost of full animation
... we have evolved a new film
technique. Somewhere between
the full-animation film and
the filmstrip, we call it
"FILMGRAPH" It has the
humor, warmth and effect of full
animation. It is animation.
But the cost is far less—
a fraction, in fact! We predict
a rosy future for it . . . and invite
.you to be among the first
to use it and profit from it.

Write today for details

ANIMATION INC.

ySS N, SEWARD ST.
HOLLYWOOD 38. CALIF.

I U JI B E R 3 • V 0 L U :M E 2 1 • 19 0 0

THE INDEX or SPDIVSDREB FILMS

ii This leader's reference guide covers motion picture and slideiilm
programs reviewed in Volume Twenty ("59) of Business Screen.
The issue number and page on which a case history or feature
article appeared are shown for each sponsor and film title below.

SPONSOR

Firestone Tire & Rubl)er Co.
First National City Bank of N.Y.
Foot-so-Port Shoe Co.
Ford Motor Co.

SPON.'^OR

.Aliliolt l.aboralories

Acuslinet Process Co.
Aetna ('a^ualty & ."surety Co.
.AiTriiuItural & Chemical Div.
Allis-Chalmcrs Mfg. Co.

Ahiminiim Co. of America

American Can Co.
.American Cancer Society
American Cyanamid Co.

American Dental Assn.

American Kxjjress Co.

AFI,-C10

American Fihn Pi.jchicers (.Synd.)

American Foreign Insurance Co.
American Inst, of Certified

Puhlic Accountants
American .Medical ,\ssn.
American Motors Corp.
American Red Cross

American Society of Travel Agents
American Teleplione & Telegraph
("o.

Autonetics Div.
Aveo Div.

liahcock X Wilcox

liehl.n Mfg. Co.

Hehr-Manning Co.

Bell Ti-lephcme I.alioralories

|{i->lnall (iypMlm ( !o.

lielldeheni Steel Co.

Itelter Business Bureaus

Better Selling Bun-au I Synd. I

Boston's llnilcd Fund

Bristol-Myers Co.

British .American Oil Co.

California Oil Co.
Canadian National Baihvays
Champi..n Paper & Fihre Co.
(:heMd,n,ugli. Pond's. Inc.
Chiiagn Prinleil String Co.
The Ciiristian Science Monitor
(;iha Pharmaceutical Products
fjties .Service Oil Co.
('lairol. Inc.
Coca Cola Co.

Geo. W. Colhurn l.ah.

Colonial Williamshurg

(^olumhia (ias .System

(^mtainer Corp.

(^.onvair Div.

(.'ook County Welfare Depl.

(;ook Fleet ric Co.

Council of .Social Work Fducation

Credit Union International

Credit Union National Assn.

Daisy Mfg. Co.

Daniel, Mann, Johnson &

Mcndenhall
Dartnell Corp. fSynd.)
Douglas Fir Plywood .Assn.
Dow Chemical Co.
Dow Corning Corp.

DuPont Co,

Eastman Kodak Co.
Edison Electric Inst.
Educational Testing Service
Emjiloyers Mutual of Wausau
Eipiilabic Fife Assurance .Sjciety
Evinrudif Motor Div.

FILM TITLES
—A—

Fire & Explosions liam Flfirnmahh-

Anesthetics
Molded Rubber
Look W ho's Driiinfi
Sparkplugs of Plant Nutrition
Safe Farming — U.S.A.
Pre-Selfing for Dealer Profit
A Product of the hna^ination

A Dynamic Program
Routine Pelvic Exanimnliou
Roots and Afl
Phosphate Mining
This Is Magic
Pattern of a Profession
Money — Forms and Funclions
Americans at W ork Series
Rescue Breathing

A If or/du idc Insiii ntn i- i riifmr
CPA

Rehabilitation Adds l.ile to ) curs

America— The Antonuddle Afic

Teaching Johnny To Suim

Those W ho Care

hmocents Abroad

The Alphabet Conspiracy

Measuring dp

Y(Oir I oice and the Tilcphone

Plan for Pleasant Living

Nautilus Arctic f*assage

Down to Earth

— B—

I lulrrwa]

Why Dry?

Cast Off Jor Fiiniih I'lin

Scientific Film Scrir.'.

Design for Fire I'niiii inui

Film Series

To Serve the Living

Insurance Selling Kit^

Anatomy of a Murder

The Day That Susie Tost Her Smile

('raftsmen of Canada

— c—

Good Kill Cornelius

Railroad Builders o) the \ortli

A Message to No One

Cry in the Night

Tic-Tie Co Round

Assignment: Mankind

Open Heart Surgery

Growing with Cities Service

New Dimensions

ffonderful ITorld

Title Tales

Music of Williamsburg

These Are My People

Let's Have a Luau

On Target

This Is My Friend

Cinefonics Series

Summer of Decisinn

A I'ieture of Unity

Film Series

— D—

Rocket Club
The Doo,

Developing \ our Sales Personality

Olympic i ill age I960

To /'lease A Woman

Silastic RTV

Better Brick Buildings

Your Silent Guardian

Never Start Anything Yiai Can't Rrfini'.h

— E—
Pictures Teach at Pen field
Plan for Prosperity
Horizons of Science
Small World of John l'enn\ feather
For All Time
Report To Ole

Issue No. Page

172

.S7

177

169

4fi

170

175

911

6-1

■18

4(1

()

R. T. Fn

ch Co.

Geigy (Chemical Corp.
General Electric Co.

General Finance Co.
Girl Scouts of the l'.S..A.
B. F. Goodrich Co.
Gravure Technical -Assn.
Greater New York Fund
Grumman Aircraft Engineering

C.rp.
Gulf Oil Cnj..

Hamilton Watch Co.

Hammond Organ Co.

Harrali's Club

Hartford Fire Insurance Co,

H. J. Heinz Co.

Hohliy Industry Association

Huck Fasteners

Illinois Dept. of Puldic Welfare
Industrial F.ducational Inst.
International Assn. of Electro &

Stereotypers
International Business Machines

Co.
International Harvester Co.
International Nickel ( !o.

Jacksonville Area ("handier uf

(iommerce
Jersey Central Light & Power C\
Johnson & Johnson

Ken-L Pmdmts Co.
Kiplinger Letter
Koppers Co.

Lakeside 1 abs
Lederle Labs Div.

Gertrude Legendre- -Stanford Lni'
Leliigli Safety Shoe Co.
Licensed Beverage Industries
Linde Company Div.
Lockheed Aircraft Corp.

Long Island Railroad

Magazine Advertising Bureau
R. C. Mahon & Co.
Maine Dept. ol Agriculture

Maremont Muilicr Div.
Marquardt Corp.
Mayflower Transit Co.
McCtdlum. Ray. International
F. II. Mc(;raw ^S; Co.
McKesson & Robbins
Merrill. Lynch, Pierce, Fcrmer &

Smith
Methodist C-eneral Temperance

Hoard
Miller llrewing (^o.
Milprint. Inc.
Mobay (ilieniical (Ji.
Mobile Homes Mfr's Assn.
Monsanto Chemical (-o.
Mutual Henefil Life In-urance Co.

Mutual <d Omalui

.\alional Aeronautics X Space

Administration
National Assn. of Real Kstale

Brokers
National Assii. of Social Workers
National Board of Fire

Underwriters

National Carbon (,'o.

FILM TITLES Issue No.
— F—

Circle of Confidence 4-

The Big Change in World Markets 4

Visual Selling Series 4

American Road Shou- S

Step Into 60' s 7

More Fun with Parakeets S

— G—

Paths of Prosress 3
Professional I'acuum Cleaner

Salesmanship 2

Easy Living 2

Life on the Range 1

W hat's Cooking'/ 4

The Chicago Sports Story .!

A Mile High— A Mile Wide 8

Tommy Gets the Keys 6

Key to Merchandising 6

The Onlooker 7

The Blue Angels 7

Unseen Journey 8

— H—

The Ages of Time 8

I' oice In A Neic Market 8

Winter Olympic Playground — 7960 7

The Fable of Freddy Fire 7

Little Skier's Big Day 1

A Million Miles of Model Railroads 7

New Fastening Methods 8

— I—

A Stranger in the Family 6

Functional Drafting I

The Electrotype ... 1

Teamwork in Action 5

Taming a New Frontier
Refining Copper

—J—

The Jacksonville Story

The Wonderful Age of Electricity
A New Message for a New Market

— K—

Member of the Family
H ashington at If ork
Mission-Sonic Boom

Stof> Driving ( s Crazy

Milwaukee — Sports Center

Neiv Trends in Laminated Packag

Foamagic

Alcan Trailer Trek

Toys That Teach

The Later Years

The Two If heel Bike

The Biggest Bridge in A< tinn

— N—

Opcnilion Mercury

The House Hunters

Member of the Team

A Tale oj Two Towns

The Challenge

Penelope Changes Her Mind

Assignment Anti Freeze

Carbon Arc Projrrlion

Pharmacological Approach

Aristocort : Use in Dermatology

Nassau Holiday

Beyond Gauguin

Mischief Afoot

A Toast To Truth

A Gift of Kings

Pattern for Profit

Operation Big Slick

It's a Small World

Our Family Album Slide Presentation

— M—

Ideas for Sales

Rivertront Story

Film Series

Market Man

Muffler Magic

Power for Bomarc

Mayflower Story

Geograph Goes Global

Of hlen and Machines

A Sure Thing

Mr. Webster Takes Stock

<;6

BUSINESS SCREEN MAGAZIl"'

IHE IHDEX DF SPONSORED FILMS

SPONSOR

^lunal College of Surgeons
^lional Kiluratiniial Films

Syiul.^
Mional Kum-ral Oireilors Assn.
>lion3! l.if'" Insurance ('o. of
lemiont

I II \1 I ri'LES

Issue No. Page

Hand- It r Trns!

Thv Intfrniitiinuil T'lipfn Tutirnanirnt

To Serve the I.ivini;

Your Future with Nulional IJIe

ITfi

'lional MailiiTie Tool Rnililer-

()/)(' Hin\'jt>r Kiilabo

jUsn.

jw Mexico (iamc vK I'i-li Depl.

Wildlife Iforld -"

Trail of the Turkey Track

|w Mexico Slate Land Office

The Bin iMiid

Jw York Power .Vutliorily

The St. Lawrence l*tiwer I'roject

171

iw York Slii|iliuililing Co.

Vndcrway

'w York Stock Kxcliange

W ho Ouns American Business?

Sw York Telephone ("o.

All About fietc York

rig Laboratories

— o—

Contact Corneal Lenses

(io Oil Co.

The Big Risk

ttario .Medical .\ssn.

The Fallacy of Irreversible Shoi k

Cr Industries

Objective: Perfection

(ens-Corning Fiberglas Co.

Peace and Quiet

weld Railroail Dept.

Clear Board (or Rilibonrail

— P—
Something AVic inder the Sun

n .\inerican World Airways

(■

lidiandle Eastern Pipe Line Co.

Impact

(as. Pfizer & Co.

Dynamic Careers Through Agriculture

Ilsbury Co.

Sales Meeting

Irt of New York Authority

The Fabulous Decade

Irtland ('enient .\ssn.

From Mountains to Microns

hcter & (iamble

Scrub Game

174

Ire-Pak Div.

Film Series

jrex Corp.

The Great If hile If'at

Iforni Judaism Social Action

— R—

The If'ork ol .l/> Hands

;:omm.

B. Roerig & Co. ( Pfizer i
undlable Productions iSynd. 1

The Relaxed Wife

The Engineering of Agreement

Imagination at IFork

Pattern for Instruction

— S—
-Miss Silhouette Goes to the Fair

msonite Luggage Co.
nta Fe Railway System

All the /Cm

;turday Evening Post

The Big Year

A'ings Bank Assn. of

The Money Tree

Massachusetts

ihering Corp.

Film Report on Fulvicin

Jagrani Distillers

Fight for Fame

inonds Abrasive Co.

Grinding ITheels and Their Application

171

lith, Kline & French Labs

Psychiatric Nursing

A Iforld Alone

uthern Bell Telephone Co.

Dial the Miles

iuthwestem Bell Telephone Co.

The Case of Jim Cannon

lindard Pressed Steel Co.

A Talk with Mr. D.

ate Farm Mutual Auto

Spots

■Insurance Co.

jokelyA'an ("amp

Frozen Food Progress

?nry Strauss & Co. CSynd.)

More Than Words

reel & Smith

T.O.P. Secret

168

perior Electric Co.

Light As You Like It

lissair

Asia Unlimited

— T—

Tapco Capabilities

1(J

ipco Di\.

tie-Sports iSynd.i

Bow Hunters' Safari

jtxaco. Inc.

The I'etfrinarian

Shear Magic

"ans-Canada Pipe Lines

Natural Gas Goes East

m-film Inc. 1 Synd. )

Sales Report — Zero

— u—

nion Pacific Railroad

Golden Gate Empire

nited Fund of Allegheny County

If on in a Walk

■19

jniled Rubber Workers

A Mighty Fine Union

jnited States .\ir Force

Checkmate

Beyond Stick & Rudder

ALCH-RVR

.lited Stales Army

Memorandum Security

;nited Slates Army Engineer

Greenland

Corps

nited States Atomic Energ\

The Atom on the Farm

.'.1

Comm.

jnited .States Coast Guard

Loran Duty — A Challenge

i.'i

nited States Commerce Dept.

{■ncle Sam Goes to the Trade Fairs

i::

nited States Navy

Basic Medical Training Films

nited States Rubber Companv

The Greatest Tire Advance

■1(1

jnited States Steel Corp.

Plan for Learning

Rhapsody uj Steel

— V—

isking Co.

Production Protection on the Farm

"Ikswagen

Five .Miles West

UMBER 3 • V 0 L U

ME 2 1 • 19 6 0

FILMS FOR
INDUSTRY.

TELEVISIO

QUEENSWAY FILM STUDIOS *

1640 THE QUEENSWAY TORONTO CANADA IT^

A DIVISION OF S.W.CALDWELL LTD. '^

—

W & Z—

Hiram Walker. Inc.
Warner Chilcott Labs
Western Electric Co.
Westingbouse Electric
The Wool Bureau

Corji.

Secret Cargo
The Hidden Tear
In Your Defense
Integrity Plus
Wool. The Wonder

Fiber

6
6
3
8
6

17
45
40
55
64

Zonolite Co.

Iter Repellent M

isvnry

The Land and the People
^complete ^udio- Uidual ^Sit—includim

7 Color Sound Slide Films
4 LP Records
16 Full-Color Study Prints
4 Artifacts

I Teachers Guide

fF//m ships and study guides

available as separate units)

Geography • History • Art
City Life • Country Life

fiiLi PUCE sas.oc

Age: Junior High to Adult

Previews to schools and educational
organizations available free • write:

llNTERNATIONAL COMMUNICATIONS FOUNDATION

I9033 Wilshire Blvd. Beverly Hills, Calif.

A non-profit Foundation estabiisheii to promote
better unilerstaniling between nations of the world.

NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Association Films, Inc., Broad at
Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347 Mad-
ison, New York 17.

Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.

Crawford, Immig and Landis,
Inc., 200 Fourth Avenue, New
York 3, New York.

The Jam Handy Organization,

177.5 Broadway, New York 19.

S. O. S. Cinema Supply Corp.,

602 W. 52nd St., New York 19.

Training Films, Inc., 150 West
54th St., New York 19.

Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •

Appel Visual .Service, Inc., 9G.'I
Liberty Amihic. I'ittsburoh 22.

Oscar H. Hirt. Inc., 41 N. 1 Ith St.,
Philadclpliia 7. WAlnut 3-0650.

International Film Center, Audio-
Visual Equipmcnl Rental Scr\-
ice, 1906 Market St.. Philadel-
phia 3, LOcust 3-7949.

J. P. Lilley & Son, 928 N. 3rd St.,
Flarrisburg.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

The Jam Handy Organization,

Pittsburgh. Phone: ZEnith 0143.

• WEST VIRGINIA •

B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens 6-
6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories & Studio,
Arlington Suburb, P.O. Box
8598, JacLsonville 11.

• GEORGIA •

Colonial Films. 71 Walton St.,
N. W., JA 5-5378, Atlanta.

• LOUISIANA •

Stanley Projection Company, 1117
Bolton Ave., Alexandria.

Delta Visual Service, Inc., 815

Poydras St., New Orleans 12.
Phone: J A 5-9061.

• MARYLAND •

Stark-Films (Since 1920), Howard
and Centre Sts., Baltimore 1.
LE. 9-3391.

• TENNESSEE •

Southern Visual Films, 687 Shrine
Bldg., Memphis.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 1018 So.
Wabash Ave., Chicago 5.

Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.

.4tlas Film Corporation, 1111
South Boulevard, Oak Park.

The Jam Handy Organization,

230 N. Michigan Ave., Chicago.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago 45.

• MICHIGAN •

The Jam Handy Organization,

2821 E. Grand Blvd., Detroit
Zone II.

Capital Fihn Service, 224 Abbott
Road, East Lansing, Michigan.

• OHIO •

Academy Film Service, Inc.,

2110 Payne .A.ve., Cleveland

14.

Films Unlimited Productions, 137
Park Ave., W., Mansfield.

LIST SERVICES HERE

Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue on annual basis only.

Fryan Fibn Service, 1810 E. 12th
St., Cleveland 14.

Sunray Films, Inc., 2108 Payne
Ave., Cleveland 14.

The Jam Handy Organization,

Dayton. Phone: ENterprise
6289.

Twyman Films, Inc., 329 Salem
A\e., Davton.

M. H. Martin Company, 1118
Lincoln Way E., Massilon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.

The Jam Handy Organization,

1402 N. Ridgewood Place, Hol-
lywood 28.

Photo & Sound Company, 5525
Sunset Blvd., Hollywood 28.

Ralke Company, Inc. A-V Center,
849 N. Highland Ave., Los
Angeles 38, HO. 4-1148.

S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.

Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Stevenson St., San Francisco.
Photo & Sound Company, 116

Natoma St., San Francisco 5.
Westcoast Films, 350 Battery St.,

San Francisco 11.

• COLORADO •

Audio-Visual Center, 28 E. Ninth

Ave., Denver 3.
Davis Audio Visual Company,

2023 E. Colfax Ave., Denver 6,

• OREGON •

Moore's Motion Picture Service,

1201 S. W. Morrison, Portland
5, Oregon.

• TEXAS •

,\ssociation Films, Inc., 1108 Jack-
son Street. Dallas 2.

• UTAH •

Deseret Book Company, Box 958,

Salt Lake Citv 10.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION

llayakawa's Film 5>i«>rib
«>ii "l.aiigHag<> in A«»ti4i^'

R. S. I. Hayakawa, inteia-
tionally-known seinantist.
and his puppet friends. Fa ly
and Crashaw, analyze the fui i-
mental processes of human c i-
munications in a new series )f
films on Language in Action, le
programs were filmed for i ;.
casting by the nation's 33 edi i-
tional TV stations and subscqi^ni
16mm distribution. The series us
produced by Station KQED, im
Francisco, for the National Eu-
cational Television Center.

Using examples from pop'.ir
songs, poetry, advertising id
everyday conversation, the doJ)r
discusses means of "expanciig
the limits of one's language' n
accordance with our basic hut n
responsibility: to communie;:.
He provides illustrations of le
fact that the communication pic-
ess involves finding common aiis
of experience, pointing out i it
toward this end listening is as i-
portant as speaking. The two pi-
pets help put over basic langu ,e
problems.

The Lungiiuge in Action seis
consists of 13 films: Talking Cf-
selves Into Trouble. Maps t\d
Territories, What Is Langiia^'',
Hiding Behind the Dictionc;,
Where is the Meaning?, E.xp,'-
ence as Give and Take. The TX
of the Listener, How We Kn'f
What We Know, The Langiiagetj
Advertising. The Semantics of je
Popidar Song. Words That Del
Inform. Wiiat Holds People '/-
gether? and How to Say What >!<
Mean.

Dr. Hayakawa is a professor If
language arts at San Franci:'^
State College. His book, "L;-
guage in Action." was a Book--
the-Month Club selection, and e
revised edition. "Language a.i
Thought in Action." was also'i
best seller. He is editor of i;
magazine, "ETC: A Review f
General Semantics," and has t-
ited two books based upon artici;
in the publication, "Languajl
Meaning and Maturity" and "Of
Language and Our World." Tl
doctor attended the Universiti]
of Manitoba (Canada) and M]
Gill and has taught at the Uij
versity of Wisconsin and lllinc
Institute of Technology. '

The films are being made ava
able for group rentals throuj
college and university film libr
ries in various states. For infc
mation on sources contact the N
tional Educational Televisic
Center. 10 Columbus Circle, Ne
York City, 19. ij

BUSINESS SCREEN MAGAZINl

THE GREATEST SALESMAN
SINCE P. T. BARNUM

COMPLETELY AUTOMATIC WITH
BUILT-IN SCREEN

• Self Contained Speaker and Screen

• Portable — Easy to Carry ond Operate

• Always Ready to Show Anywhere

• Uses Standard t6mrTi Films

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• Used in Exhibits, Special Displays

Point -of -Purchase, Training Sales, etc.

• Shows Products That Are Difficult or Impos-

sible to Demonstrate by Other Means

\^i l^^m WRITE TODAY FOR

L?i?*^?V) COMPLETE INFORMATION

BUSCH FILM AND EQUIPMENT CO.

nil I MI'S lor^O S\IKS MKHTINGS:

214 S. Hamilton

SAGINAW, MICHIGAN

Two-hole
kit (sliown)

For binding scrapbool(s, plioto albums,
records and papers of all types. So handy,

so easy, so versatile . . . tor home or of-
fice. Just insert pages and punch, then
pick a colorful binding tube from the
spin dial base, snap into place. In seconds
you have a neat, orderly looking, colorful
volume.

Oilier models arailable:

3-hoIe kit — 917.90; 4-holf kit — S29.95
Write for free hooklel. Dcf<t. BS

TAUBER PLASTICS, INC.

200 Hudson St., N.Y.C., WO fi- 5880

ACII

I I- I 'I -lOUK )

( CONTINl 1 I) 1 KOM

by Ccntiiui and ciiginL-crocI and built by Asso-
ciated riicatiica! C'Dniractors of Kansas City.
Missouri, makes possible this type of presenta-
tion. The sets are readily portable, folding
into a box S feet long, 2!/2 feet wide, and one
loot deep. This box also doubles as a
speaker's plaU'orm lor the district manager

This 8-foot "engineered" container holds the
poruihle sets, was designed hy Ceiuriin for
Pliillips tniveliiii; sales meelings.

and his assistants. It can be easily carried in
a station wagon to the various meetings in the
sales district.

Set-Up Time Takes Only an Hour

The set hts almost any size room, with side
curtains adjustable for up to a 40 foot width,
ft can be assembled, or disassembled and
packed, in less than one hour. In addition,
the 18 duplicate sets will be usable for several
years.

Five or six shorter films will be compiled
from the 94 minutes of motion pictures in the
production. These will be used in the Phillips
dealer training program.

The success of the production lay in th;;
behind-the-scenes cooperation between the
Centron staff and the Phillips" people, such as
Lyle Fought. Paul Warner, and their commit-
tee. As a result, it was possible to get a great
amount of information into the sales meeting,
and still to make it in entertaining, exciting

program. tt

=K * *

Introiki«iiig Our >iew Columiiisl
-U In our next issue. Eyre Branch brings you
the first of his new technical columns "Pro-
jecting the Picture." This one deals with the
advent of 8mm sound, its potentials and limi-
tations for the business user. 'M'

WANTED TO BUY FOR CASH

KJMM AND 35MM CAMERAS

AND ACCESSORIES

MITCHELL— BELL & HOWELL STANDARD

AND EYEMO— ARRIFLEX— MAURER— ALSO

LABORATORY, EDITING AND

LIGHTING EQUIPMENT

CAMERA EQUIPMENT CO., INC.

.315 WEST 4.3RD STREET

NEW YORK -Sfi, N.Y.

CABLE— CINEQUIP

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BREATHING"

the FIRST and ONLY SAFETY FILM
teaching the NEW methods of

MOUTH-TO-MOUTH
RESUSCITATION that . . .

• has been officially approved for pur-
chase under the Federal Contributions
'rogram.

• was officially approved and endorsed
as a teaching film by the New York and
Annerican Societies of Anesthesiologists.

• has won THREE National 1959 film
awards: the NATIONAL SAFETY FILM
CONTEST, the EFLA BLUE RIBBON and
the CHRIS AWARD.

• was produced under the technical su-
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Running Time — 2 1 '/j Minutes

16mm Color Sound Print $200.

16mm B&W Sound Print $1 10,

25% Discount on 6 or More Prints

Now available in ENGLISH, FRENCH, SPAN-
ISH and PORTUGUESE versions. Please spec-
ify language version you wish to purchase.

Send Orders or Requests for
Previews for Purchase »o:

AMERICAN FILM PRODUCERS

DEPT. RB-3, 1600 BROADWAY, NEW YORK 19, N. V.
PL 7-5915

^c^m

SALESMEN GET IN
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Write for Free Cotoloo

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Phone: Davis 8-7070

.-J

U II B E R 3

VOLUME 21

1960

C.O

PUILITY-BUILT

Film Shipping Cases

nealTK \uminaif: Sliidio >«<«>« anil i'rfrivir:

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OTHER "QIIALITY-HUILT" ITEMS:
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Sound Slidefilm Shipping Cases

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Filmstrip Shipping Cases (holds up

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Write direct to manufacturer for catalog

WM. SCHUESSLER

361 W. Superior St., Chicago 10, Illinois

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TO MEET .
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nniNu VOLUMES
ur HLM^Ess si:heeiv

•(■V A bound volume containing
all eight issues of Volume 20,
1959 of this magazine is now
available at $7.50. Sent post-
paid if check accompanies
order. Write:

BUSINESS SCREEN

7064 Sheridan Rd., diicago 26

These Events Made News of the Month

Members Vote on Officers
of National A-V Association

« Nominations for new officers
and directors of the National Au-
dio-Visual Association were re-
cently announced by Nominations
Committee Chairman William W.
Birchfield, Alabama Photo Supply.
Montgomery. Voting will be held
among the Association member-
ship by secret, mail ballot, and
winning candidates will be an-
nounced during the 20th annual
NAVA convention in Chicago,
August 6-9.

The following officers were nom-
inated for the coming year:

President — Harvey W. Marks,
Visual Aid Center, Denver, Colo.;
First Vice President — Mahlon
Martin, M. H. Martin Co.. Mas-
sillon, O.; J. Howard Orth. Mid-
west Visual Education Service,
Des Moines, la.; Second Vice
President — Harold A. Fischer,
Photosound, Orlando, Fla.; M. G.
Gregory, Sound Photo Sales Co.,
Lubbock, Te.v.; Secretary — Robert

P. Abrams, Williams, Brown &
Eaile, Philadelphia, Pa.; Peter Al-
linger, Viewsound Supplies, Van-
couver, B.C.; Treasurer — Earl
Harpster, Harpster Audio-Visual
Equipment, Inc., Cleveland, O.;
and Mrs. Ruth B. Walsh, Hartley's
Motion Picture Division, Bethle-
hem. Pa. B'

TV Cartoon Productions and
Kerr Animation in Merger

7 TV Cartoon Productions and
Milt Kerr Animation, both of San
Francisco, recently announced they
have merged "to offer northern
California business the talent and
service long associated with Holly-
wood only." Partners in the new
lirm. Imagination Inc.. are Bob
Hovorka, general manager. Milt
Kerr, creative director, and Bob
Mills, production manager.

Actually, the two animation film
studios have operated at the same
address for over three months, as
a trial period. It worked so well
that the merger was consummated.

Tho I%>w Ektaehroino Kovor.sal Prin< Filni!«

fV Conimeicial quality color pro-
jection prints from new, faster mo-
tion picture camera lihns have be-
come practical with the introduction
of a new material — Ektachrome
Reversal Print Film. Types 7386
(16mm) and 5386 (35mm).

The new film was announced in
May by Kodak's motion picture
film department. It was developed
especially for producing high quali-
ty projection prints from Eastman
Ektachrome ER Films (Daylight
type. E.I. 160. Tungsten type. E.I.
125) which were released a few
months ago.

The new material "closes the
gap" for producers of industrial,
educational, commercial and in-
strumentation motion pictures,
making it possible to view quality
color prints of footage shot on new,
faster color reversal films, within
a few hours of shooting. In addi-
tion, the original is protected from
possible damage in projection.

The key to the speed with which
the print film can be prepared for
projection is a compatible develop-
ing process. The Ektachrome print
material is easily and quickly proc-
essed, through the same equip-
ment and chemicals used to de-
velop the Ektachrome ER camera
films. Compatible processing, in

turn, has provided the producer
with several distinct advantages:

1 . Time. The possibility of the
print and processing at point-of-
use eliminates the delays encoun-
tered in sending originals to other
locations for printing. At the same
time, the new material provides an
indirect economy in preserving the
original camera footage — often
damaged as a result of repeated
projection.

2. Speed. Standard techniques
and equipment used for the ER
camera films will process the new
print material at a rate of approxi-
mately 30-50 feet-per-minute — or
more than 1800 feet-per-hour, dry-
to-dry time. This is especially im-
portant in the area of instrumenta-
tion footage produced in the fields
of aircraft and missile research and
development. In most cases foot-
age of this type is shot at isolated
locations far from quality commer-
cial processing laboratories. In ad-
dition, applications of this class
often require immediate review of
films by scientilic and engineering
personnel. Also, prints required for
government review and or prime
contractors can be made quickly at
point-of-use.

The new reversal print film is
available in 16, 35 and 70mm
widths, the latter on special order.

Wagner Joins San Francisc
Motion Picture Service Co.

fr William Wagner, formerly
KRON-TV, has joined the :
at Motion Picture Service Co.
San Francisco. He will serve
director/producer, and televi:
and art consultant for the comp
which is celebrating its 25th
in film production.

Wagner, a national authority
color as it pertains to graph
photography and electronics,
been working in visual commil-
cation for 1 5 years. He develo
a system for determining the c(
patibility of colors in live ; i
filmed television that is recogni i
by the three top engineering so(
ties related to broadcasting ;
motion pictures.

His first assignment with MP!
to produce a series of films
creativity for national distribut
and to initiate an advertising ca
paign.

Magna Films Announces Mo >
To Larger Boston Studios

fr Magna Film Productions, Wat
town, Mass., will move its moti
picture production facilities a
statT to downtown Boston la
this summer. Magna Presidt
Robert Berman said the move v
instigated by recent developme;
in the city's campaign to bri
industry back to Boston.

The main studio in the foi
story building at 5 1 Berkel
Street, measuring 60 by 70 fe
is said to be one of the largi
film production studio areas in t
Boston area.

*. * *

United Airlines Previews

■ir The new United Airlines' moti
picture Office in the Sky is bei
previewed for Federal aviati
authorities in Washington, D.
on Wednesday, June 8th.

POSITION WANTED
VERSATILE

Interests: science, audio-vis-
ual arts, writing, law.
Background: law, manage-
ment analysis, radar instruc-
tor (with B.S. in electrical
engineering).

Objective: combine interests
by assisting in production of
technical, educational films;
customer liaison.
Prefer western states.

R. M. Norton

1059 S. Hay worth

Los Angeles 35, Cal.

Telephone: WE 3-4107

in the east . . . it's

MOVIELAB

■;». .v-«.^

« /

^^saT

^A.

i^^

iiwa®iii^(eii

Your products, your activities, your policies, your
company, your industry are always under exam-
ination. Always there is the need to present the facts.

The story you tell and the way you tell it are under the
scrutiny of your publics as well as customers, retailers,
wholesalers, employees and shareholders.

Motion pictures or other visual presentations, skillfully
prepared in the light of long professional experience, can
determine what happens to you at the bar of critical public
opinion. To present evidence lucidly, ask the help of

JAM HANDY

^ Drdmatiidtibhs ^ Visuahzatiohs ^ Presentations ^ Motion Pictures ^ Shdef.lms ^ Training Assistance

lEW YORK 19
bn 2-4060

HOLLYWOOD 28
HOIIyyvood 3-2321

DETROIT 11
TRinity 5-2450

PITTSBURGH
ZEnith 0143

DAYTON
ENterprise 6289

XZ'/U-

Business screen

l^iVGAZINE • AUDIO AND VISUAL TECHNIQUES FOR INDUSTRY • COMMERCE • GOVERNMENT AND EDUCATION

NO. 4 • VOLUME 21 • I960 • SINGLE COPY FIFTY CENTS

new film?

now what?

^^M professional distribution
makes a professionally
produced film a successful
film. For distribution by
pros, consult Modern . . .
even before the answer
print is delivered.

Modern Talking Picture Service, Inc.

SALES OFFICES 3 East 54th Street, New York 22 / Prudential Plaza, Chicago 1

210 Grant Street, Pittsburgh 19 / 612 S. Flower Street, Los Angeles 17 / 19818 Mack Avenue, Detroit 36

<^jm(ro^ p-ee^^x- ^c- . . .

Clawdius is our studio cat— we love Clawdius
because he's a symbol. He watches. Mostly he
watches an occasional mouse, leftovers from
the night watchman's lunch, and the beautiful
girls we frequently cast in our pictures.

But watchfulness is something he shares with
the rest of our employees. Our account men,
for example, watch our clients and feel a keen
responsibility for the quality of the product we
turn out. Our writers watch their typewriters
and our artists watch their drawing boards-
all with the same int«nt, to see that what comes
out on paper is what the client wants and
needs. Our production people watch the sets,
cameras, work prints, music, sound and the
sound effects for the same reasons.

But there's a difference. Clawdius may miss an
occasional mouse, overlook a bread crumb, or
doze while a beautiful girl walks past, and
nobody criticizes.

Our human personnel, on the other hand, must
keep their eyes open at all times. Why? Because
our clients have the stimulating habit of watch-
ing us. We don't like to be caught napping.
How would you like to watch us watching a
production for you take shape? We'd love to
watch you watching us.

.\nd Clawdius could do what he pleases. He's due
for his pension next month anyway.

W I L 13 I IV <:i

Communications For Business

CHICAGO: BRoadway 5-1200
DETROIT: TUxedo 2-3740
OEARBORN DIVISION: WE 3-2427
CLEVELAND: TOwer 1-6440
TWIN CITIES: Midway 6-1055

HOLLYWOOD: HO 9-5338

NEW YORK: PLaza 9-0854

PITTSBURGH: GRant 1-6240

CINCINNATI: GArfield 1-0477

SAN FRANCISCO: DOuglas 2-7789

AKRON: STadium 4-55 K-

symbolic of
creativity
integrity
craftsmanship

the new

Fred Niles

Communication

Center

• Chicago's first-ranking
film producer

' Chrysler film named
"Year's Best Industrial"

• Emmy awards winners

• Winner of five top prizes
at American TV
Commercials Festival

• Cited by Chicago &
Cleveland advertising &
Art Directors' Cli
TV commercials

Please write for a new
descriptive brochure.
Serving your every
audio-visual need.

Fred A. Niles
Productions, Inc.

1058 W. Washington

Boulevard • Chicago 7

In Hollywood:

5539 Sunset Boulevard

BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO o. VISUAL
COMMUNICATION FOR INDUSTRY— EDUCATION AND TELEVISION

Number 4 • Volume 2! • I960
preview of contents

Films for World Trade by Senator Jacob K. Javirs 6

Today's Picture in Projection by Eyre Branch 10

Washington Film Commentary: Mary Tanham's Column. . . . 24

Chevrolet Takes the Theatre to the Audience 26

A New Film to Encourage Participation in Politics 27

Europe's New Look in Business Films: Interview 28

The Bell System As Its People See It: Preview 29

Horizon North: The Film Story of Taconite 30

Slidefilms Help Sell Mutual Funds by Ferd Naiiheim 32

Manager and Salesman: Partners in Sales Success 33

Series Programming for TV Builds Audiences 34

New York Film Producers Hear Senator Javits 35

New Light t)n Lands and Peoples of the World 36

That Lust Cleur Chunce to Live Safely: Preview 37

Case Histories of New Sponsored Motion Pictures 38

Schlitz Tells Its Corporate Story on Screen 39

New Audio-Visual Equipment and Accessories 51

Plus: the National Directory of Visual Dealers

CHICAGO OFFICE OF PUBLICATION
7064 Sheridan Road Building, Chicago 26, III.

Telephone: BRiargate 4-8234

IN NEW YORK CITY
Robert Seymour, Eastern Manager: 250 W. 57th St.

Circle 5-2969 • JUdson 2-1957

IN HOLLYWOOD
Edmund Kerr, Western Manager, 303 So. New Hampshire Ave.

Telephone: DUnkirk 7-2281

«i

Issue Four, Volume Twenty-One of Business Screen Magazine, published July 29,
1960. Issued 8 limes annually at six-week intervals at 7064 Sheridan Road,
Chicago 26, Illinois by Business Screen Magazines, Inc. Phone BRiargate 4-8234.
O. H. Coelln, Jr., Editor and Publisher. In New York: Robert Seymour. Jr., 250

W. 57th Si. Telephone Circle 5-2969 or JUdson 2-1957. In Los Angeles: Edmund
Kerr. 303 S. New Hampshire, Telephone DUnkirk 7-2281. Subscription $3.00 a
year: $5.00 two years (domestic): $4.00 and $7.00 foreign. Entered as second
class matter May 2, 1946, at the post office at Chicago, Illinois, under Act of
March 3, 1879. Entire contents copyrighted 1960 by Business Screen Magazines,
Inc. Trademark registered U.S. Patent Office. Address advertising and sub-
scription inquiries to the Chicago Office of publication.

TURNING
A DEAF EA!
TO SALES
RESISTANCI'

Color Sound Slidefilm

How to keep right on selling it
the sale is mode, is the their o
this pov/erful color sound slidilrr
'Turning a Deaf Ear to Sales hh
tance."

It shoves why prospects build a a
against soles presentations; hov hi
trained salesman can condition m

self against it.

Hard-hitting, Idea-ful !

This film speeds your training of ;v
men; inspires the more experie ei
man to higher goals. It packs i 1.
experience-rich minutes what cc lo
be told so forcefully in an hoi o
more. Part of a sales develop ;n
program that guarontees maxi jn
results!

One in a dramatic
slidefilm series of six:

'Sel/ing Is
Mentar

WRITE TODAY FOR DETAILS
CONCERNING A PREVIEW

Better Selling Bureci

6108-B Sanfa Monica Boulev<l
Los Angeles 38, California

A Division of Rocket Pictures, Im

BUSINESS SCREEN MAGAZlE

What's

your Pleasure,
Gentlemen?"

nimi

FIIM
PHOHJCIBS

Everything you need to
complete your film-from
studio to laboratory services
is here in one, convenient

location . . .

studio services:

Editorial

Creative Editing

Dialogue Cutting

Music Cutting

Conforming

Preparation of A&B Rolls

Hot Splicing

Syncing

Cutting Room Rental

Art and Animation

Storyboards
Graphic Art
Cartoons

Hand-lettered Titles
Hot Press Titles
Title and Animation
Photography

Music

Optical Film, 35mm

Magnetic Film, 35, 17' o &

16mm, '4 -inch Tape
Disc, 331 3 & 78
Sound Effects

Sound Recording

Location Recording

Narration

Music Recording

Post-dubbing

Re-recording

Mixing

Transfer

Interlocks

Facilities Include Optical and

Magnetic 35, I71 .. & 16mm,

J 4 -inch Sync Tape

Screening

16mm Projection
35mm Projection
Interlocks

laboratory services:

Developing Processes
COLOR:

Negative EK 16mm
Positive EK 16mm
Ektachrome 16mm*
Kodachrome 16mm*
Ansco 16mm*

^Processed by film manufacturers'
local plant

BLACK AND WHITE:
Spray Picture Negative,

16 & 35 mm
Spray Sound Negative,

16 & 35mm
Newsreel Negative, 16mm
Spray Picture Positive,

16 & 35mm
Immersion Positive, 16mm
Reversal, 16mm

Printing
COLOR:

Kodachrome, 16mm
Ansco, 16mm
EK Intemegative, 16mm
EK Positive, 16mm
Reduction, 16mm
Blow-ups, 35mm
Optical, 16mm
Workprint, 16mm
Masters, 16mm
Answer Prints, 16mm
Release Prints, 16mm

BLACK AND WHITE:
Dupe Negative, 16 & 35mm
Master Positive, 16 & 35mm
Reversal, 16mm
Reduction, 16mm
Blow-ups, 35mm
Optical, 16mm
Track Prints, 16 & 35mm
Work Prints, 16 & 35mm
Answer Prints, 16 & 35mni
Release Prints, 16 & 35mm
TV Spots, 16 & 35mm

Miscellaneous

Edgenumbering

Phrint Cleaning

Peerless Treatment

Magnetic Striping

Reels

Cans

Shipping Cases

Write, phone or wire for information and quotations on any and all producer services

byron /motion pictures

1226 Wisconsin Ave., N.W., Washington 7, D.C., FEderal 3-4000 1220 East Colonial Dr., Orlando, Florida, CHerry 1-4161

iU M B E R 4

VOLUME 21 • 1960

RIGHT off the NEWSREEl

SELLS YOUR

STORY
6 WAYS

I'. S. ProiliictTi^ Win T.V. Awards at Ad Film Fosli'all

CONTINUOUS

COUSINO

ECHO-MATIC

TAPE

Picture on
Solorbrite
Screen was not
retouched or
stripped in.

^g]Ll

TRUSS (illuslroled) $398 LIST
16SS-C (without sound) $22S LIST

Pictur- Vision introduces
continuous high-fidelity
sound, synchronized with
'round-the-clock slide projection. The versa-
tility of this new unit is astonishing . . . check
these 6 ways Pictur- Vision can be used:

1 — Snap on the sealed Cousino Tape Repeater for
a continuous, day-in, day-out commentary. This
is synchronized with 16 radiant slides changing
at 9 second intervals.

2 — An impulse on the tape automatically changes
slides at any interval desired.

3 — Remote pushbutton control changes the slides
to keep pace with your commentary. Microphone
hook-up amplifies voice to any volume with no
distortion or hum. Ideal for .sales training courses.

4 — Telephone hook-up relays your message through
up to 20 phone sets. Slides and message syn-
chronized, operates continuously.

5 — High-fidelity musical background repeats every
20 minutes while 16 slides automatically change
every 9 seconds.

6 — As a straight projection cabinet, with 16-inch
Solorbrite screen.

SOO-HOUR WORRY- FREE PROJECTION LAMP

Even in full daylight, the 7.50-watt lamp project,s a full, radiant

image on the large 16-inch screen. Magnetic 6 x 9-inch
speaker gives clean, hi-fidelity tone at any volume from a whisper

to top convention-hall .sound. Bleached-mahogany finish cabinet
of solid plastic Fiberesin will not scratch, burn or water-mark.

PICTURE RECORDING COMPANY
OconomowoC/ Wisconsin

AMERICAN Film Production
for television won top honors
at the Seventh Annual International
Advertising Film Festival, held in
Venice. Italy. June 13-17. Having
focused attention in the past on
theater-screen ads, in which Euro-
pean entrants have scored heavily,
the Film Festival this year (for the
second time) included America's
forte, television commercials, as a
separate category, and a U. S. pro-
duction walked off with the Grand
Prix.

This top award, plus the Venice
Cup and twenty other awards for
television commercials were pre-
sented to American entries.

Grand Prix to Alexander

Aspen Chevrolet, produced for
Corvair by Alexander Film Com-
pany of Colorado Springs. Colo-
rado, was awarded the Grand Prix.
This was Alexander's first year of
entry in the Festival. Alexander
also won a Best of Category award
for its two-m i n u t e Dodge auto
commercial.

The Venice Cup. presented to a
producer for excellence in televi-
sion advertising films, went to an
American firm — Playhouse Pic-
tures Limited, Hollywood, Califor-
nia. Other awards to U. S. entries
included four prizes for tirst-in-
category, two second place prizes,
and fourteen Diplomas of special
commendation.

Other U. S. Video Awards

First and second prizes for live
action films from 1 5 to 45 seconds
went to Farkas Films for their
Utica Club Beer's Hamlet and
Speeding Ticket commercials, pro-
duced for Doyle Dane Bernbach
agency. Another first prize, for
live action over 45 seconds, went
to Alexander Film Co. for Men
and The Car, produced for Dodge
Division. Chrysler Corp. Warner
Brothers' Biiick Prestige for the
McCann-Erickson agency took
second place in this category.

Robert Lawrence was also a
winner for a cartoon of over 45
seconds with Decaf Instant Cof-
fee's Calypso, also for McCann-
Erickson.

U. S. entrants were awarded
fourteen Diplomas of special com-
mendation for television films.
Two Diplomas went to Robert
Lawrence Productions for Chevro-
let Cowboy and Coca-Cola Bo.x.
Plavhouse Pictures also earned two

Diplomas for Show Biz and ea-
mits and Piano.

Van Praag Productions jnd,
Transfilm-Caravel Inc. each wfca
commendation for a televisioi ;ii- '
try. Advertising agencies wiring
commendations were Ogilvy, .sn- ;
son and Mather for Mai»ell
House's Eastern Percolator. Jsoj
one apiece for Colman, Prentif'adi
Varley; McCann-Erickson, ai J. |
Walter Thompson Co.

Europe's Screen Ads Best- I

Awards in the ten categorirjof
theater screen advertising jre|
dominated by entrants from cer-i
seas, where this advertising ndi-'
um is widely used. Winner o he
Grand Prix du Cinema was Lht,
a Philips A/S commercial ented i
by Gutenberghus Reklame I,m. i
The Venice Cup Award for (te-
nia, presented to a producer .'or i
excellence in theater advert |ng I
films, went to N. V. Joop Geesjc'sj
Film Productions "Dollywol," I
Holland.

France claimed eight ouii|of :
twenty awards in the Cinema (te- \
gories, including four first prk ;
Great Britain ranked next .th
four out of twenty, including Vo
"firsts." Runners-up for first p ce
awards were Holland, Sf^,
Israel, and Italy with one apb;
two second place awards were on ,
by West Germany, and one af ce i
went to Holland and Finland. i

Accepting the Grand Prix a\ rd i
in behalf of Alexander Film C n- 1
pany were James Proud of he
Advertising Federation of Amcca
and Martha David of the Theife-
screen Advertising Bureau, he
prize-winning Corvair film.li-
rected by Robert Woodburn, e-
viously won the gold meda in
competition at the Art Direc'rs
Club of Detroit. jff

SMPTE Awarded Contract t
Review A V Equipment Ne

iV The Society of Motion Pic
and Television Engineers has I
awarded a two-year. $24,000 i
tract by the United States O
of Education to plan and coni
an audio visual-education cor
ence.

In accordance with the Nati(
Defense Education Act of 1'
the conference will be devotee
the evaluation of the adequacy
suitability of presently avail

(CONTINUED ON PAGE 1

BUSINESS SCREEN MAGAZlE

BETTER riL

FOR

BUSINESS

John Sutherland Productions, Incorporated

LOS ANGELES

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Los Angeles 26, California DUnki'k 8 5121

NEW YORK
136 East 55th Street
New York 22. New York PLaza 51875

IWMBER 4 • VOLUME 21 • 1960

the only

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Powerful enough for any size audi-
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DuKane's auditorium sound unit.
Coated optics. Accessories: lenses
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For a demonstration write

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Dept. BS60 St. Charles, III.

Senator Jacob K. Javits (Rep. N. Y.) says:

Films Can Help Expand America's Trade

A IT. S. Bu!«ine!<»> Film Advisory Il4»ard on 4K'«>rspas ^larkets
l*rop«»>«ed by !>ionator JavitK to Eneoura^o World Trade Film!*

TODAY, one of the swiftest channels of
communication the U. S. has with the
more than one billion people of the free
world living in less developed areas is the
motion picture.

The average family in the less developed
areas often cannot afford the price of ad-
mission to the entertainment motion picture
theater as we know it, even if one were ac-
cessible, which is very rarely the case. Each
USIA documentary, originally produced for
the government or for a United States business
or group, distributed in 40 different languages
and dialects, has a potential audience of 150
million who never see a Hollywood film.

Audience of 350 Million for Films
On President Eisenhowers recent visit to
the Far East, he was a familiar guest to
million of Asians who "saw" the President
close-up in films made during his peace mis-
sion to Asia last year. They were part of the
enormous audience (expected to reach 350
million) who had seen the special film report
of that historic trip released by the United
States Information .Agency.

To this audience, who see such films free
of charge, the screen takes the place of news-
papers, radio and television in areas where
the people are struggling to educate themselves
to the responsibilities of a free society and
national independence.

This is a fast-growing audience; is is hungry
to learn how to raise its living standards, often
unsophisticated about the implications that an
intensified "cold war" holds for them, curious
about the wealth and power possessed by the
United States, and about the speed-up indus-
trialization of the U.S.S.R., and the political
systems of both.

These Are the Senator's Proposals

This film audience is one with which we
must maintain firm contacts and to do so,
I urge that:

1 ) full public support be given to prevent
the USIA budget from being seriously cut
back in Congress to the point where its vital
film program will be impaired; and

2) that a U. S. Business-Film Industry
Advisory Board on Overseas Markets be estab-
lished to encourage the production of films for
distribution to foreign audiences, particularly in
the less developed areas.

Today the USIA has a catakig of about
1,100 films, and plans to spend $6.7 million,
if its budget is not slashed this month, hiring
independent firms to produce another 20 films
in 1961 and to distribute them. It would like
to double its output and could with another
$2 million to $3 million. Part of its present
catalog is composed of films originally made
for U. S. companies. About 200 of the 8,000
films made for our private (business) concerns

annually are screened by the USIA, and abit ,
15 are selected to be shown in several li- !
guages. Many others are chosen for screeng i
abroad in their original English version.

The USIA believes that films producedny ,
U. S. companies with their enormous techmil i
competence, imagination, entertainment va.;;,
and pure "know how" maintain a very lal;e I
lead over the Communist documentary fiiis '
from Russia. This is believed to be true desj e j

"Trainini; films will be needed
to develop skills" — Senator Jciviis.

the fact that the USIA estimates that Ru;ii
has a much bigger film budget than the US\
does. So far, the Communists simply have ?t
been able to compete with us in quality : r
in channels of distribution for the finisld
product. The USIA reaches the enormi s
audience outside the major cities in Afrii,
Asia and Latin America with its 300 mole
units and its 7,000 projectors.

Can Help Maintain Lead Over Reds

This lead over the Communists can be m;; -
tained and even increased if a U. S. Busint -
Film Industry Advisory Board for Overs s
Markets is founded. There is presently lejj-
lation in the Congress with a good chance^f
enactment at this session which would -
courage U. S. concerns through favorable a
treatment to establish Foreign Business C-
porations in underdeveloped areas.

This means that training films will be need
to help develop the potential of unskil J
mimpower, informational movies to help -
plain the goals of new companies and hv
they will fit into a country's economy, ii
other cultural, sociological and historical doi-
mentaries to help educate the locality as vl
as the plant employees in the workings of "
private enterprise system, its advantages ri
its responsibilities, and common objectis
shared by such companies and the countries i
which they operate.

Through the USIA and ICA sponsored filr ,
the government has pioneered the role tit

(CONCLUDED ON FOLLOWING PAGE EIGH)

BUSINKSS SCREEN MAGAZII"^

Complete Processing Facilities
For All Your Film Require-
ments . . . Color and Black
and White

lUMBER 4 • VOLUME 2 1 • 1960

CORPORATI

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At In<- ) » *

245 West 55th St., New York 19, N. Y. . PLaza 7-4580

IN CANADA: ASSOCIATED SCREEN INDUSTRIES, Lld^ • 2000 Nonhcllff Avenue, Montreal, Conado

Jet Power
for '60

During 1960, Lake Central Air-
lines will begin serving many
cities with GM Powered Prop-
Jet Convairs.

• 350 mph cruising speed

• fully pressurized

• completely air-conditioned

• radar equipped

• 52 passenger capacity

Watch for Lake Central Prop-
Jet service in the Great Lakes
and Ohio River Valley areas.

LAKE CENTRAL AIRLINES

FILM ADVISORY BOARD PROPOSED:

(CONTINUED FROM PRECEDING PAGE SIX)

the motion picture can play in helping to inform
and train the societies of newly developing
areas.

The USIA's current series of film docu-
mentaries called Africa Today stressing the
common ties and problems shared by both
Africa and the United States has had enor-
mously beneficial impact if only for this reason
— the USIA arranges that its films be shown
before integrated audiences everywhere on the
continent including the Union of South Africa.

A small investment by U. S. business and
industry in building up a special catalog of
1,000 new films to be shown in the same less
developed countries, where today each film has
a potential audience of 150 million, would be
a major contribution to developing and main-
taining the goodwill and the mutual respect
which exist between us and the nearly one
billion people living in these nations. ^

Technical Revolution in Photo Processing a
Key Theme at Photo Scientists' Symposium

■rfr A technical revolution in photographic rapid
processing of great value in space technology
and other scientific and military applications
will be reported in a series of papers at a
symposium of the Society of Photographic
Scientists & Engineers in Washington, D. C.
October 14-15, 1960. according to Dwin R.
Craig, Chairman.

The meeting will have as a major goal the

exchange of information on "short access t
compact, simplified photographic proce;
equipment." Primary interest will be in sp
techniques associated with development
design, specialized photographic chemistry,
specific uses of processing in industry and|
military.

Visual Media, Industry Leaders Take Actiyf
Roles at Democratic, Republican Conrentio \
-A Personalities active in the film industry ■
the medium itself are playing key roles in p
Democratic and Republican campaigns. At bs
Angeles last month, platform architect Cht|er
Bowles used motion picture flashbacks of iis-
toric moments in past Democratic admini! a-
tions. A key figure in nominations was -.
Films' advisory chairman, Adlai Stevenson!

At the Republican convention in ChicI
a $25,000 visual production illustrated pi
goals, utilizing motion pictures, charts,
toons and other visual aids on two 24 x 32-!
screens which flanked the rostrum at the III
national Amphitheatre. Platform Chairl
Charles H. Percy, president of Bell & Ho^ll,
narrated the presentation with Rep. Mcjin
Laird of Wisconsin sharing the honors.

Governors Orville Freeman of Minneb
and Robert Meyner of New Jersey, botlbf
whom have expressed their enthusiasm forne
informational film in talks to the Indusal
Audio-Visual Association, were also pn|i-
nent in Democratic convention affairs at
Angeles.

BUSINESS SCREEN MAGAZJl^

BEHIND THE

FIGHT
TONIGHT

t tcNiru

ou'll find CHARLES ROSS!

There's a lot that goes on behind the scenes
itbt never shows on the screen . . . important
k ings, that require the very best in equip-
Injnt. That's why producers who "get things
ne" call Charles Ross . . . They choose from
e of the largest inventories of lighting and

RENTALS SALES SERVICE

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Idation. You'll find it's great doing business
4h Charles Ross.

PROPS

GENERATOR TRUCKS

1600. 1000 700 300 700 Amp O C.
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Lighting the Motion Picture Industry Since 1921
333 >A^est 52nd Street, New York City. Circle 6-5470

1 U M B E R 4

VOLUME 21

19 6 0

THIS "reporter-at-large" has one major
assignment of importance to all of us
concerned with the technical aspects of
showing business, television and general infor-
mational films. To wit: the preparation of an
authoritative, accurate Business Screen man-
ual for the guidance of users of magnetic sound-
on-lilm projection.

Magnetic sound is "at hand" in your office
or home tape recorder; ifs been around for
several years in the now-perfected 1 6mm sound
"optical-magnetic" motion .picture projectors.
It's also supplying top-quality sound for the
production of films. Professional magnetic
sound recording equipment is now "standard"
in studios around the world, supplementing op-
tical sound systems.

But today's news has been made with the
advent of 8mm magnetic soiiiul motion picture
projectors. For some time now, we've had
Tandberg's "Elite" and years before there was
the "Continental" made out in Kansas City.
The Italians have offered the 8mm "Cirse" and
there will be more.

In fact, there are mure: Eastman Kodak has
entered the field with its excellent "Kodak 8"
magnetic sound projector; Fairchiid Camera is
promoting an 8nmi sound camera and 8mm
magnetic sound projector. The "Kodak 8"
weighs approximately 30 lbs. and costs
$345.00; Fairchild's projector weighs 24 lbs.
and sells for $259.00. The Fairchiid Cinephonic
camera costs $249.00.

Obviously, 8mm sound projection won't do

TODAY'S PICTURE IIV

PHDJECTID\

by Eyie Biancli*

what 16mm sound equipment can do in terms
of audience capacity, brilliance of color film
projection. 8mm can't compete with average
room lighting conditions that even 16mm has
difficulty coping with. It wasn't intended to.
It will find its own level, its own kind of spe-
cialized uses. And that is an imaginative field
to explore with poieniiullties worth thinking
about.

When the manufacturer's production lines of
brand-new models in a new field are thoroughly
lield-tested, for example, they can then be
safely considered by industrial prospects. When
the nation's highly capable film laboratories
find out how to handle industry's kind of quan-

*Mr. Branch recently retired after 40 years of service
with the Standard Oil Company (New Jersey). Though
much of this time was spent in Latin America, for the
past 13 years he was actively entraged in audio-visual ac-
tivities of the Company in the .Advertising Section of
Marketing Ctiordination. As a member of the Audio-Visual
information Committee. Association of National Advertisers,
he began preparation of a manual on magnetic sound-on-
tilm which is now being matured for fall publication by
Business Screen. He is also the author of the ANA report
on "Import and Export of Business Films" and was one
of the original members of the Committee on International
Non-Theatrical Kvents (CINE). He is now on roving assign-
ment for this publication, largely in the field of technical
data and projection equipment.

tity print runs on a safe, sure-quality bas;
industry may consider them. Magnetic sour,
on-tilm duplicates require that pictures be pre
essed through customary lab methods: sevel
demonstration prints for these new 8mm sou 1
projectors are being made on 16mm wioi
stocks, pre-striped, and slit into two 8n:i
pieces after processing.

That's standard on the "double-8" color or:;,
inal material sold for the Fairchiid pair and 1 1
$7.50 Fairchiid package consists of a 50-fci
roll of film that provides 100 feet of 8m;
sound and picture (five minutes of sere
time). Prints for the Kodak "Sound 8" we
made the same way, but on Kodak color stoc
Quantity runs of the sound track were made \
synchronizing four sound heads of this san,
"Kodak 8" equipment and duplicating t'
sound track four-up. i

There's lab talk about utilizing 35mm widj
stock for four-up print runs of 8mm and ij
reiison why six or eight sound heads can't 1|
linked up to duplicate the magnetic tracks m<
greater speed. But we're ahead of the gan"!
There were only two print processing statioi
mentioned by the Fairchiid people for the
material; but a good many sizable, expe
enced laboratories are going to be thinkin
building and experimenting. Now only a vei
few are set up at present to move this ne
dimension into the field in terms of quanti^
prints.

And there's time, of course. For 8mm ma
netic sound prints won't be a problem to an

(CONTINUED ON PAGE TWELVE

PARTHENON
PICTURES

if/ HOLLYWOOD

Announces . . .

NOW IN PRODUCTION

for

General Motors Corporation

THE 1961 CADILLAC NEW CAR

DEALER PRESENTATION

•

"MEMBER OF THE FAMILY"

A live, three-act musical comedy,
which will "build" in Hollywood
and tour ten cities across the
nation beginning August 14th.

A RBAllY NEW APPROACH

FOR THE PRODUCTION OF

LIVE INDUSTRIAL SHOWS

combining

HOLLYWOOD'S FRESH CREATIVE

CAPABILITIES, ENTHUSIASTIC TALENTS

AND TECHNICAL SKILLS . . .

A SOLID "TRACK RECORD" FOR
PRESENTING FORTHRIGHT MERCHANDISING
IN TERMS OF BRIGHT ENTERTAINMENT . . .

COMPLETE SHOW PRESENTATION AND TOUR

MANAGEMENT AT SENSIBLE AND

REAL^STIC BUDGETS.

,IF YOU ARE CONTEMPLATING AN INDUSTRIAL SHOW, OR WOULD LIKE FURTHER INFORMATION - WRITE OR CALL

i CHARLES PALMER OR SHIRLEY HARTMAN, PARTHENON PICTURES INDUSTRIAL SHOW DIVISION

[ CHICAGO • RAndolph 6-2919 • 2625 TEM PLE STREET, HOLLYWOOD 26 ■ DUnkirk 5-391 1 • DETROIT - WOodward 3-4888

BUSINESS SCREEN MAGAZIN

North, South, East or West. . . No matter where
you are, what type of film you produce, how
large or how small your order. General's famous
service... fast, safe and efficient... is yours.

GENERAL

FILM LABORATORIES
1546 Argyle, Hollywood 28, Calif. / HOIIywood 2-6171 • central division / 106 W. 14th St., Kansas City 5, Mo. / GRand 10044

lUMBER 4 • VOLUME 21 • 1960

for STUDIO

16MM

•" closed circuit
T w cameras

TRI POD

'\05

STILL
HEAD

MOVIE
HEAD

KI.EVATOR COLUMN with worm gear
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STILL CAMERA and P'RICTION
Pan Heads interchangeable.

LO-HI UNIT

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COLUMN EXTENSION for emergency
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TRIPOD DOLLY

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FREE BROCHURE

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strations.

Name

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Title.

_Zone State_

PICTURE IN PROJECTION:

(CONTINUED FROM PAGE TEN)

one until enoLigh people own this new equip-
ment.

The Tandberg people, for instance, noted iSO
individual sales in a single recent week and
are supplying their dealers on steady demand
for this well-established 8mm sound import.

The key word in 8mm sound is not exactly
portability of the equipiueni itself. Today's
I6inm Movie-Mite weighs only iWi lbs.; the
Grallex Super-Stylist is 29:'- 1 lbs.; the Technical
Service Teclite totals 32 lbs. Both 16 and 8mm
sound equipment is well over the long hoped-
for 20 lb. maximum we're looking toward.

But the mailabiliiy of an 8mni sound print is
something else again and the print cost of even
small runs of 25 to 50 prints per subject will
bring present-day laboratory estimates to some
25 to iO% under optical 16mm sound print
costs, despite the early phase of maximum four-
up track duplication.

Colburn Lab Set Up. for 8mm Sound

We recently had the privilege of visiting one
highly-respected Midwest laboratory that has
had long-run printing experience in Smm
sound. That's the 25-year old (last month)
Geo. W. Colburn Laboratory. Inc. in Chicago
where we enjoyed a thorough demonstration
by Colburn's Allen Milliard in the company of
our publisher, Ott Coelln.

Colburn has the four synchronized "Kodak
8" sound heads turning out track duplicates;
they had the experience of duplicating prints
for the extensive 8mm silent point-of-sale pro-
gram for American Motors' Kelvinator Divi-
sion. And they've bravely issued a reasonable
price list for their producer clients on 8mm
sound work.

They've also duplicated in 8mni sound some
basic classroom teaching prints.

Problems of Early Magnetic Films

All of which reminded me of that first 16mm
magnetic sound film 1 made to serve a regional
advertising conference in Europe. My assign-
ment at the Standard Oil Company of New
Jersey was a presentation to show how our
Company's motion pictures helped to sell gaso-
line, by inducing motorists to travel.

Not too many years ago we were working
with our first 16mm magnetic projector, an
unwieldy, heavy piece of equipment with a
separate "mixer" and a 14" speaker; to all in-
tents and purposes a portable recording studio.
But it took two husky people to move it any-
where.

We suffered all the pangs of childbirth with
that first, frankly amateurish, production. Iron
oxide striping of those days peeled in spots;
oil on the film caused more trouble. Sequences
of our "travelogs" we spliced together were
taken from several original sources resulting in
striping difficulties.

Projector Had to Go With the Picture

But we finally won through and our film,
titled The Magic Carpet, was shipped to the
meeting along with the projector — via ship-
board and rail. Not much portability here, I

reflected again, as we viewed today's stnin.
lined 8mm beginnings.

And it is well to recall the report of he
Association of National Advertisers' Im i
Committee of that period: "The 16mm ng.
netic projector was hailed as the ultimate ire- 1
all for technical and cost problems of film ;o- j
duction, but this attitude was premature. |he |
glamorous appeal of this new electio-meclni-
cal marvel caused some film sponsors to c ;r-
look the vital creative functions performeib\
the professional producer."

8mni Sound Standards Are Real Need

The film industry had better wait while hm
gets itself completely organized. Standds
must be fixed. 8mm prints produced for iiss
distribution have to be projected and "pled
back" on many different makes of 8mm 'o-
jectors (there are two domestic models ind
seven foreign models now on the mark:!)
Even now. there are indications that all he
manufacturers do not see eye to eye oni'he
number of frames which should separatehe
sound impulse and the projected image, ne
domestic manufacturer claims that 56-fi'ne
separation is the accepted "international st d-
ard" while another has it set at 52. At jst
two of the several important European mcfcls
have 52 and 56-frame separation, respectily.
And two others have recording heads at cite
distinct positions — one of them even alieaoi
the picture gate!

It is encouraging to note that an ad hoc cjn-
mittee, recently appointed by the 16mm|id
8mm Motion Picture Engineering Commlee
of the SMPTE met in Detroit on May 2 to
recommend acceptable standards for placeMii
and width of 8mm magnetic strip, advijce
and recording characteristics.

We're Gathering Ideas for Your Use

That's our job for the present. We're "fid-
checking" among the manufacturers and l)s,
among hardy enthusiasts who are "experip'it-
ing" with this new medium and we're stud,ng
potential applications. One far-sighted jo-
ducer, for example, believes that this phas,*of
the film medium may be likened to spon;.;'s
use of service manuals, brochures. A good 'al
of money goes into this technical literature

Could it be that 8mm sound will reppe
some forms of dealer, consumer printed jit-
ter? Perhaps, when cost of prints (eveiin
black and white ) gets down to a few dolhv' a
copy in terms of long "press" runs. Perhis,
when equipment now available gets its cits
down, based on quantity assembly.

Certainly the whole field of audio-vis lis

(CONCLUDED ON PAGE FIFTY-THRf)

WANTED TO BUY FOR CASH '

ICMM AND 35MM CAMERAS

AND ACCESSORIES

MITCHELL— BELL & HOWELL STAND.tD

AND EYEMO— ARRIFLEX— MAURER— Alio

LABORATORY, EDITING AND

LIGHTING EQUIPMENT

CAMERA EQUIPMENT CO., INC

315 WEST 43RD STREET

NEW YORK 36, N.Y.

CABLE— CINEQUIP

BUSINESS SCREEN MAGAZIJE

there's

SYSTEM ^

and the
versatile

^[S[SD[F[L

THE CHOICE OF PROFESSIONALS ALU OVER THE WORLD

has got it!

The Arriflex 1 6 Is a system camera
because it has been designed from
its inception to perform as a hand
camera, studio and sound camera.

Skillful planning, meticulous crafts-
manship and superb engineering
skills have made this versatile mo-
tion-picture camera and its acces-
sories the choice of professionals
all over the world.

There's no secret about the Arriflex
16 "system" for success nor the
names of the thousands v/ho are
making profitable use of it. Write
for literature that details it all.

ARRIFLEX

CORPORATION OF AMERICA

J57PAHK AVENUE SOUTH, NEW YO«P< 10, N T

'^ IT'S A HAND CAMERA!

Weighing only 6'/2 'bs., the com-
pact Arriflex 16 is a pleasure to
carry, set-up and operate. And no
other hand camera has all its pro-
fessional features!

* IT'S A STUDIO CAMERA!

The simple addition of component
Arri accessories (400 ft. magazine,
synchronous motor and tripod)
quickly transforms the versatile Arri-
flex 16 into an ideal studio camera.
Its easy set-up and lake-down fea-
lures makes it a perfect "one man"
camera.

'i-' IT'S A SOUND CAMERA!

By placing the camera and magazine
in the Arri 16 Blimp it is a full-fledged
sound camera with all important
camera features, like thru-the-lens-
focusing, operated from the outside.

For Sole, Rent or Lease through your Franchiied Arriflex Dealer

UMBER 4 • ^"OLU^IE 21 • 19G0

###

See the difference • . .

when 16mm Color Specialists process prints!

Color Reproduction Company has been specializing exclusively in 16mm Color
Printing for over 21 years. Color Reproduction Company's entire facilities are de-
voted exclusively to 16mm color film. This specialization is the reason Color Re-
production Company has earned a reputation for guaranfeed quality which is the
Standard of the 16mm Motion Picture Industry. Specialists always do the finest
work. See what the technical know-how and production skills of 16mm color spe-
cialists can do for your 16mm color prints! Send your next 16mm color print order
to Color Reproduction Company!

7936 Santa Monita Blvd., Hollywood 46, California

Telephone: OLdfield 4-8010

i»i

RIGHT OFF THE NEWSREl

(continued from page )
types of audio visual equiprnit
and devices in terms of current ;d
future educational needs, ando
the formulation of engineer g
principles that will serve as gui ■
posts in the development of auci-
visual devices for use in educatii

According to a Society spok-
man, "A fresh engineering .
proach to the whole held of ei-
cational communications m e ca
and equipment is called for in i^
light of this national emergen'
Educators and engineers alike ha
recognized a lack heretofore f
coordination. This study is essil-
tial in order that the latest
vances in engineering know-hi
are made available without del
to both the designers and the usil
of educational communicatic
media and equipment."

The Society will bring togetlj
in the conference a "task fore
of educators familiar with 1
problems in education, and col
petent engineers with the bacj
ground to evaluate and make s
nificant recommendations in men
and equipment areas.

SMPTE President Norwood
Simmons, commenting on the cc|
tract, said, "The Society
Motion Picture and TelevisM
Engineers has long included in
aims and purposes the guidance
students and the attainment
high standards of education. \'
believe that the undertaking
this study for the office of Ec
cation is one of the most importci
ways in which the Society m
implement this purpose at tl
time."

Directing the study will be Jo
Flory, of Eastman Kodak C
Rochester, N. Y., who is a lo)
time member of the SMPTE

Realist, Inc. Moves Office
Headquarters to New Addre

ii Realist. Inc., nianiilacturers
Realist photographic products, b
moved its general ollices to its ni
administration building in a MlH
waukee. Wis., suburb.

A spokesman said this is t
second part of the company's £
pansion, having recently moved
manufacturing facilities to a nf
plant at Berlin, Wis.

The new structure houses gel
eral administrative, engineerinj
marketing, purchasing, accountii
and customer service operatior
The new mailing address
Realist, Inc., is N93 W162!
Megal Drive, Menomonee Pali
Wisconsin.

BUSINESS SCREEN M A G A Z I N

tBLIC RELATIONS •TRAINING* TECHNICAL* MEDICAL* FARM

and

J pducational pictures (tliat is, teaching films) need not be

IS ireacliing films. Wlien they seem to be, they seem to miss

i; lie mark. On the other hand, a good many, good educa-

,,, jonal films turn over the soil, plant the seeds, cultivate

he crop and enable educators to reap a harvest. You can

iritig a lot out of tiie good earth. You can bring a lot out

1 eager minds. The methods are identical. There is excite-

', (lent in learniiij; when it's learning, iiiul not being taufilit.

Among our clients

Atomic Energy Commission

American Bosch Arma Corp.

American Machine
& Foundry Co.

American Telephone
& Telegraph Co.

Babcock & Wilcox Co.

E. I. duPont de Nemours
& Co., Inc.

Ethyl Corporation

The Gillette Company

McGraw-Hill Book Co.

National Board of Fire
Underwriters

National Cancer Institute

National Cotton Council

Port of New York Authority

Schering Corp.

E. R. Squibb & Sons Div.

The Texas Company

Union Carbide Corp.

U. S. Navy

Western Electric Co.

Westingliotise Electric Corp.

— and many, many others

Audio Productions, Inc.

FILM CENTER BUILDING • 630 NINTH AVENUE • NEW YORK 36, N. Y.

TELEPHONE PLoia 7-0760 ^ M

Frank K. Speidell, President Herman Roessle, Vice President

Vice-President, Sales: T. H. Westermann

Producer-Directors: Frank Beckwith Alexander Ganse

L S. Bennetts H. E. Mandell

P. J. Mooney, Secretary & Treasurer

Harold R. Lipmqn
Erwin Schort

New Kalart/Victor Makes Sound Come
to Life in 16mm Programs

Everyone who has used the new Kalart/
Victor agtees that its sound quality is un-
surpassed. Music and voices actually seem
"live". The reason? New amplifiers featured
in Kalart/Victor projectors are audio-engin-
eered for greater power and low distortion
to meet specifications of the finest in high
fidelity equipment.

The new Kalart/Victor is equally im-
pressive on many other counts. It is the
quietest running 1 6mm sound projector
ever built. Light output is increased by at
least 12%. The exclusive door-mounted
speaker can be left closed on the projector
while in operation— or detached and placed
next to the screen. Still picmre projection
is flickerless and iive times brighter, thanks
to special glass heat filters provided as
standard equipment. And lubrication is re-
quired only once a year.

See— and hear— the new Kalart/Victor
soon. Your authorized Victor dealer will be
pleased to give you a demonstration.

world's most experienced
manufacturer of 16mm projectors

VICTOR ANIMATOGRAPH CORP.

Division of Kalart
Plainville, Connecticut

Kalart/Victor Model 70-15 with 13-wate
amplifier and 8" door-mounted speaker.
Also available, Model 70-25 with 25-watt
amplifier and choice of door-mounted speak-
er or separately cased 12" speaker.

Free booklet. How Industry Profits From
Sound Film. For your copy, mail coupon to
Victor Animatogroph Corp., Div. of Kalart,
Ploinville, Conn. Dept. 128.

Name

Position

Address

City

Zone . . State

U.S. House Gives Endorse lent
To 5th High-Speed Congrs

■A- The Fifth International :oii.
grass on High Speed Photog^hv
has won the unanimous en( rse-
ment of the United States huse
of Representatives, concurri in
a Senate Resolution. The R(olii.
tion declares that "the demoatic
environment of the free wo 1 k
the best environment for achve-
ment in science."" and urges-ihat
"all interested agencies oilhe
Federal Government partioate
actively to the greatest practiible
extent."

The scientific meeting, undtthe
sponsorship of the Socie! of
Motion Picture and Tele\|oii
Engineers, will be held Ocper
16-22. 1960. at the Sheraton ^rlc
Hotel in Washington, D.C. i

According to Chairman MdlD.
Beard, the scope of the Fifth Dn-
gress will include a survey of Jri-
ous fields of the sciences now im
high speed photography as a isic
tool in research and developem
and an exploration of new apjica-
tions and techniques.

Schering Appoints Valerio
Audio-Visual Co-ordinator

■ix Daniel J. Valerio has beeikp-
pointed audio-visual co-ordi:'tor
for Schering Corporation, phaia-
ceutical manufacturer, accordi'to
a recent announcement by He lan
W. Leitzow, vice p r e s i d e n for
marketing. Valerio will work 'ith
the audio-visual manager atJic
company's Union, N.J., plant f"

. Sinc:e 19: >

We C o V e I
The W o r I I

We point with pride to he
clients we hove ser^d*
including;

Canadian Broadcastig
Commission.

A world-wide organization th
headquarters in Chicago.

A leading television com| ny
in Hollywood.

Shooting in England, Swi^i^r-
land, France, Italy.

Our business Is
motion pictures^

We know our business.

stft»*

537 N. HOWARD S
BALTIMORE 1, M

BUSINESS SCREEN MAGAZIfE

)

A NEW STANDARD IN

DUPLICATING QUALITY

Ansco Color Duplicating Film
Type 238 is the perfect answer
for getting maximum quality from
low contrast reversal originals.
Equally suited for reduction
printing, this superb 16mm color
reversal emulsion provides critical

color balance in the richer color
saturations and the more subtle
pastels. Try Type 238 today for
the maximum in reproduction
quality. Ansco, Binghamton, N. Y.,
A Division of General Aniline &
Film Corporation.

Ansco

Type 238

'NHUBER 4 • VOLUME 21

190 0

La Belle . . .
AUDIOVISUAL
at its BEST!

A new approach to sound-slide
film projectors — no records — no
tape threading — simply slide in
the cartridge and go. Continuous-
ly and automatically, the story
you so proudly produced is pre-
sented as- your customers want it
— brilliant pictures — high fidelity
sound.

Now unleash bold new ideas for
piHicli and drama, supported by
sound effects for fresh, wide-
awake interest. Silent signal com-
mands a new picture to appear
... in perfect synchronization
to the sound.

La Belle "Tutor"

with tape cartridge
(also available in reel type tape)

See and hear a La Belle "Tutor"
... a convincing salesman of itself
that can be an enthusiastic sales-
man for your work . . . and your
client's best salesman!

Get the facts on La Belle — ar-
range for demonstration.

La Belle Industries, Inc.

Dept. B
OCONOMOWOC • WISCONSIN

VISIT THE LARGEST AUDIO-VISUAL EXHIBIT ON EARTH

National A-V Convention Opens August 6th

"('hall«>n^<> ol Ihe .Six«ios" Keynote's 20lli Annual .>l<M>tin;<

iGGER Than Ever, full of

surprises, and crammed

with the products which will bring
you tomorrow's profits" is the
promise for the 20th Annual Na-
tional Audio-Visual Convention at
the Morrison Hotel, in Chicago.
August 6-9, 1960. The conven-
tion, sponsored by the National
Audio-Visual Association, Inc., is
expected to draw an attendance of
3,000 audio-visual specialists from
the fields of business, industry, ed-
ucation, and religion.

Featured will be the "largest
A-V Exhibit on Earth," larger in
I960 than in any previous year
with a three-floor spread of more
than 200 booth spaces for the dis-
play of audio-visual equipment and
materials. Displays will feature a
record number of new products,
including projectors, recorders,
language laboratory equipment,
projection screens, light control
equipment, educational TV equip-
ment, and a great variety of mate-
rials.

Visualizes A-V Past, Future

Keynoting the first General Ses-
sion will be a visual presentation
entitled "The Challenge of the Six-
ties," prepared and presented by
James W. Hulfish, Jr., NAVA Di-
rector of Information. The presen-
tation will cover the development
of the audio-visual industry to its
present stature as well as review
current trends and future pros-
pects,

"Meet the Challenge!" is the
title of an address to be given by
Dr. Herbert True, nationally fa-
mous writer, psychologist and lec-
turer. The address will cover ways
A-V people may today gird them-
selves to meet the dramatic changes
which will take place during this
new decade.

A team of experts from the
Audio-Visual Center of San Jose
State College, including Dr. Rich-
ard B. Lewis, Tom Clemens, and
Jerry Kemp, will demonstrate prac-
tical uses of A-V products in a
presentation. "Selling to Industry."
This team serves regularly as an
audio-visual consultant to big busi-
ness in addition to its duties at the
A-V Center. These three men
know A-V theory and they also
know the feel of projector oil —
their approach is academic and
practical.

" 1 his ilynamic trio on a stace

loaded with A-V equipment will
present a three-ring demonstration
of how you can increase A-V sales
to industries and businesses in your
market area. This presentation
alone would be worth your Con-
vention trip to Chicago." said Hul-
fish.

For the first time, the 1960
Convention will feature a special
screening of outstanding films on
sales, salesmanship, business man-
agement and similar subjects of in-
terest to representatives of industry
and business.

Sales Meetings for Dealers

Once again, manufacturers and
producers of audio-visual products
have scheduled sales meetings in
conjunction with the NAVA Con-
vention, according to Harvey W.
Marks. General Convention Chair-
man.

"The Convention affords a man-
ufacturer an excellent opportunity
to meet with its dealers from
around the country. The Conven-
tion is timed to the beginning of
the Fall budgeting and buying sea-
son, a good time to launch promo-
tional programs and introduce new
lines," said Marks.

In addition to the regular meet-
ings of the NAVA Board of Direc-
tors and Executive Committee,
there will be meetings of the NAVA
Industry and Business Council.
NAVA Religious Council. NAVA
Canadian Members, Board of Gov-
ernors of the National Institute for
Audio- Visual Selling.

A-V Organizations to Meet

Groups from the fields of educa-
tion, medicine, and industrial train-
ing are among organizations which
have announced meetings in con-
nection with the 1^^60 NAVA Con-
vention. They are; A-V Workshop
for Industrial Training Directors,
Aug. 8; Illinois Audio-Visual
Ass"n., Aug. 6; Industrial Audio-
Visual Ass'n. (Midwestern Re-
gion), Aug. 8; A-V Conference of
Medical and Allied Sciences, Aug.
S; Board of Directors of the De-
partment of Audio-Visual Instruc-
tion. National Education Ass'n..
Aug. 6-7.

The Audio-Visual Church Serv-
ice, to be held Sunday morning
during the Convention, will be con-
ducted by the Rev. Paul Kiehl of
Church-Craft Pictures, Inc.. St.
Louis, Mo. This annual inter-faith
service will atiain serve the dual

role of an inspiring religious p
gram and an example of aut
visual techniques integrated int
religious activity,

"We have feature-packed
I960 Program to offer somethl
for everyone in the field, am^'
great deal for most." said Mai
Convention Chairman. "We
proud to assure that at the NA
Convention. A-V people will
products they have never seen
fore, and will learn things t
would never have learned otf
wise."

Or at Morrison Fieadquarter

Full information concerning
Convention and the Exhibit
available from the National Auc
Visual Association, Fairfax, Va,

Nat'l Photo Manufacturers
Elect Simmons as President

■j-r The results of the annual el
tion of officers of the Natio
Association of Photographic M
ufacturers. Inc.. were announi
by William C. Babbitt, Managfo
Director of the Association
following were named to ofli
President — Fredrick G. Simm|,i
president of Simmon Brothers.
Vice Presidents — Thomas
Dabovich, vice president of Moi n
Chemical Company and Willi i
E. Davidson, general manager if
Photo Lamp Department, Gem|jj
Electric Company; Treasurei
E. S. Lindfors, vice president^
Bell & Howell Company.

Clinton H. Harris, presidentj
Argus Cameras Division of
vania Electric Products, Inc.
also elected to the Board of
rectors.

Paris to Be Scene of Third 4
Biennale Internationale, 19<

ff Organization plans are shac
up for the third Biennale Intei
tionale Photo-Cinema-Optiquc
be held April L'^-24, 1961, in
new Exposition Center at
Rond-Point de la Defense, Par

Enlarged and improved pi
pecting methods already pronir
great number of manufactu
from around the world to exli ■'
in the third Biennale. The la\ n
of the Exposition Center will p
vide for convenient grouping
manufacturers and selective ph
ment by exhibitors.

Buyers will be able to m
their choice from an exceptic
amount of world production in
fields of photography, cinema,
tics, and all related industifi
Transport and hotel accommcji'
tions will be handled by Ameri
Express Company.

BUSINESS SCREEN MAGAZI

t
I

RODUCTIONS, INC.

:^^-

\*y

'Ti S

TH A

e of America's Great
dt^trial Film Companies

■^

■/

Only Bell & Howell could solve this
on-the-go training program for one
of world's largest direct sales forces!

Problem: To train new Field Enterprises representatives in the best way to sell the World Book Encyclopedia.

Step 1: At thisChicago meeting of 1,400 Field Sales Managers
Bell & Hojlfieirs Audio- Visual service helped Field manage
mcnt seirtKe idea of using a sprrial film training program

Then, in individual sessions, Bell & Howell worked with
Field managers to determine the correct sound projectors
for their needs and set up purchase or rental plans.

Step 2: In hotel rooms, homes, offices — wherever "on-the-go"
Field Sales Managers could be contacted— local Bell &• Howell
Audio- Visual Representatives followed up after the delivery of

The power of Bell & Howell Audio-
Visual Service can work for you, too.
Let us show you how.

FINER PRODUCTS THROUGH IMAGINATION

Bell & Howell

the Filmosound Projectors and gave instruction in their use.
Only Bell & Howell, with the largest nationwide Audio-Visual
network, has the manpower and coverage for such a job.

Bell k Howsll

7108 McCormick Road, Chicago 45, Illinois

Gentlemen: Please send me free booklet on the uses of sound
Hlnis, in sales promotion and training.

NAME

COiVIP.\NY..
ADDRESS -.
CITY

ZONE STATE

SMPTE Continues Test-Film
Program for Engineers

iV The valuable motion pieture t'{
film program formerly handled i
the Motion Picture Research Coi
cil is being transferred to ■
Society of Motion Picture aj
Television Engineers, it was
cently announced by Dr, Norwe
L. Simmons, president.

The SMPTE will continue i
program of service to engin&i
■ concerned with the production a
• exhibition of motion pictures, a
scientific equipment and data m
in this program by the MPRC!
being made available to 1
SMPTE.

The additional responsibility
an extension of the Society's 01
test film program which has bei
in existence for many years. TI
work in the establishment of stac
ards aids engineers and technicia
in assuring the optimum perfoD
ance of motion picture and te;
vision equipment and their assoi
ated sound systems.

There are many types of ti
films and each is designed to
one or more specific engineeri
needs. They provide means
isolating and locating trouble wb
a projector or sound system is r
operating correctly and will ini
cate when performance is agjt
within specifications. They mi
be used to set performance objf
lives in the design of new equi
ment and can serve as standa
tools of inspection during equi
ment production. For televisk
these films provide a unifo^l
source of monochrome and col
film signals for lining up the fi;
pick-up system and aid in makij
the proper projection and sou]
adjustments. ,

Mr. William F. Kelley. assdl
ated with the MPRC for ma
years, will assist as consultant
the Society in connection with t
technical aspects involved in tl'
test film program.

Allied Artists Forms New I
Commercial Films' Division j

•m Allied Artists Pictures Corpoi!
tion of Hollywood and New Yoi
has just announced the forinatii|
of a new Informational and Coil
mercial Films division. At a ij
cent party held at the Moticj
Picture Association of Americ
Wa sh i ng ton i a n s were sho\
several motion pictures of tl
type, including Executive Product
Jack L. Copeland's safety awanl
winning film with John Agar. Ti\
Invisible Man. .Allied's Washin
ton representative for the Di\
sion is Milton A. Lipsner. '

BUSINESS SCREEN MAGAZ

I nIw'b

DOUOl^^

AURICON SUPER-1200 SOUND CAMERA FEATURES;

M Full-Frame Ground Glass Focusing Optical
System. No camera weight shitt when moving
from focus to film shooting position.

-♦t Jewel-hard Sapphire Film Gate for fricticniess
operation and scratch-free pictures.

■♦r Auricon is the Quiet One — no "blimping" is
required.

■♦t 1200 ft. film capacity for 33 minutes of
continuous recording.

-♦r Optional Optical or Filmagnetic Sound-On-Film.

■ic ... and many other features!

aNE-VOICE I I AURICON PRO-800

lOOfl.Runsa'iniin. 600ft. Runs 16 V2 mm.
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$5667.00 & up

During the critical count-down and through the thunderous and fiery launchings of
the Air Force Thor Missile at Cape Canaveral, every detail of these space technology
achievements is faithfully recorded with sound and color film. Auricon 16mm
Cameras, operate by remote control within 200 feet of the searing blast of the
rocket engines!

The reliability of Auricon Sound Cameras is a vital factor in providing Air Force
officials and Douglas Top Management with "Quick-Look" Progress Reports of the
very successful missile firings of the Thor IRBM. In less than 72 hours from
"zero-time" at Cape Canaveral, Florida, the Filmed Progress Report is flown to
California, processed, edited, titled, and made available for viewing and technical
evaluation. Auricon missile-launching sound films are produced for as little as
$200 per film ... a tiny price for fast, comprehensive, and truly graphic reporting!
Auricon 16mm "Talking Pictures" may be ideal in your business, for technical
reporting and sales promotion. Write us about your motion picture sound recording
requirements.

Z^^^S^ ^ Write for your free copy of ttiis 74-page Auricon Catalog.

EL pi'OClUCt of

:^.A.c;xx .A.xTXS,xc;oKr, Xxic:.

esio K-oniaine St., tiollywood 3S, Calif.

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luIA.KrU-FA.CTUR,E;R,S OF SOUKTD - 03Sr-FII-.lvI R-ECOR-DIKTCS- EQUIPlvIBNT SIN'CE 1333

lUM BE R 4

VOLUME 21

1960

lo "fiistTlw^

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The TRIPLEX stand complete with cam-
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Swivel leveling joint 59.50

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9 INC.

68 West 45th Street • New York 36, New York • MUrray Hill 2-2928

HONORS FOR FARM FI!

Farm Film Foundation's

'60 Award Winner Annoured ''<lti

^ The Farm Film FoundatiU
1960 Professional ImprovenU
Award was recently awarde(S)
Richard G. Turner, Visual ^Ids
Technologist at the New York fltefj
College of Agriculture, Coisi
University, Ithaca, N.Y. Preseta-fl
tion of the Certificate of Av^
and cash prize was made by ]%
Edith Bennett of Washingvn, ,
D.C., Executive Vice Presidei;of '"^
the Foundation, at the aaial
meeting of the American Assck-
tion ot Agricultural College li-f.
tors held at Oregon State Uniir-
sity. Corvallis, Oregon.

A graduate in photograph'
the Rochester (N.Y.) Institut
Technology, Turner won a Ftof'
Film Foundation Honorable Nh'
tion in 1959. His principal tD-p
ductions include: Arranging Fiv-
ers in Your Home, Changing M„k I-:
Country, and Landscaping jar ft v,
Future.

Judges for the awards sele
were: Mr. James Gibson, Dired
Motion Picture Service, U.S.DRS
Chairman; Dr. Landis Benitl

jal

•M

North Carolina State Univery,
and Mr. Ralph Hoy, Alumiim
Company of America. f

ABPW Elects Officers, Hear
Advantages of Music in TV .

'V The May meeting of Age
Broadcast Producers Worksho]
Chicago featured election of IS
61 officers, and speaker M
Leigh, president and creative sp;
plug of Music Makers, inc.
told ABPW of the advant;
of adding music to TV comr
cials to achieve "emotional im|
and sales-getting climate."
illustrated his discussion with s;
winning TV commercials that ^
been improved by music.

Newly elected officers are
Levy (North Advertising In
president; Lincoln Scheurle
Walter Thompson Co.),
president; Bill Fisher (He
Hurst & McDonald, Inc.), se
tary, and Jack Leonard (Gei
H. Hartman Co.), treasurer,
ganization founder and outgi
president Lee Randon ( He
Hurst & McDonald, Inc.)
appointed to complete the
member board.

■"We will try to continue bn
ing to agency broadcast produc
of Chicago only program com
tailored specifically for them,
professionals in this field,"
new ABPW president declared

BUSINESS SCREEN MAGAZlE

'oiR AMERICAN HERITAGE

, ;/iversity Film Producers
•cConfer at Williamsburg

■roDi K^-^\^ PRomt HON of
I'l educational and documentary
ills will be discussed in the back-
.;iund of the historic past when
Y 14th Annual I'niversity Kilni
:?jducers Association conference
..a^s place August 7-13 in the re-
.'cstructed pre-revolutionary town
jirolonial Williamsburg. Virginia.
iFilnis and the American Heri-
ly:" will be the tiieine of the con-
(e.'nce for the producers of edu-
::i;Onal and documentary tilms
TiTi nationwide colleges and uni-
^t<ities who will meet at the Col-
e; of William and Mary. Wil-
Wsburg. Host for the affair will
otthe Film Production Ser\ice of
It) Virginia State Department of
Eication.

j Topics on the Agenda
' Formal sessions of the confer-
er'e will feature tilms and discus-
siiis centered around topics such
a^he American Heritage from the
Hftorian's Viewpoint, its Reflec-
lici in Educational Television, and
Twtrical Films.

Jiscussion of production prob-
le's is iilso on the agenda, with
toes such as "Research Respon-
sillities of Motion Picture Special-
isy "Simultaneous Multi-Image
P^sentations." and "Multi-Cam
Sfoting of Lecture Films."

^"onference sessions will be al-
teiated with historical tours, film
sCf-enings. and a visit to the Na-
tital Space Agency at Langley
Fid. where pioneer work is being
dCiC on man's first venture into
sppe, and where the nation's first
asonauts. or space men are being
tr;ned.

iTo Speak on Film Problems

'Ome of the notable figures who
ft speak on contemporary film
prblems amidst a setting of his-
toc buildings, colonial costumes,
iir horse-drawn carriages will be
H Kopel. Program Director, Cor-
ort Instructional Films; Robert
Hiison, of the National Educa-
tioal Television and Radio Cen-
te James Card. Curator of Mo-
tic Pictures. Eastman Kodak; O.
Ei>atterson, Head of the Depart-
m'lt of Visual Communication.
U'versity of California. L. A.,
ar Herbert Kerkovv. President of
H'-bert Kerkow, Inc.

Representatives of the major
fn ion picture equipment compa-
ni will be on hand to demon-
stjte the latest in movie making
edipment. ^

has been serving the film

industry for over 40 years as

the complete film laboratory.

Among the many services offered

by CFI are 16mm. 35mm (and

70mm) color and black and wfhite

processing, titles, opticals. library

leader, and video tape to film transfer.

For Processing Perfection: Specify CFI!

CONSOLIDATED FILM INDUSTRIES

959 Seward Slreet. Hollywood 38. California

Hollywood 9-1441

521 West 57th Slreel. New York 19. New York

Circle 60210

fl!]^'f„5.^.fJL""'L'";? '""! '" """t' "' more than 25 years' experience In the
film Industry and have been with CFI Hollywood an average of over 16 years"

I NeMt1„t"^!l'°^fri ^^""" '^°'°'' Negative Developing Foreman; 2) Ray Blederman,
4) Slate Hli™^™" ,f?""^l": ,3) l-'o Bloomberg, 16mm Developing Foreman
4) Nate Bloomberg, 16mm Printing Foreman. 5) iTarry Buckler, SSiiim Color Posi-

18) Phil Gorth, Timer: 19) Boll Grubel. Ch'
16mm Service Coordinato ^

,.„,.„ c ^ ^ - cal Lab Foreman; 20) Bob Gustofsen!

221 t^rk H, 1 Coo'S'iialor: 21) Dane Hansen. Chief Proiectionist

,f?r„„, „Vc ""■ '6mm Densitometric Control Foreman; 23) Carl Hauge, Qual
Cn^nuJ.?,L ^ ^^t"' ^V ^"' tl'^'"- ^'" '''""""'■ Operations; 25) l.a lohnson,
a^r;'^2»l V;.^^'J°:? '°"A*' "a;""!"a"" Foreman; 2?) Jim Lawler, OKice Man
?fmm ?! ..^ Ludlngton, 35mm Customer Service Supervisor: 29) Lew Mansfield:
blv pir^miS 1',,^!""'^ Representative: 30) Julius Mond, 16mm Positive Assem:
biy Foreman. 3 ) Frank Montfort, Security Director * Military Liaison Officer:
ihnn F„' m°""''J;"'o'"; P' "" Oll-r"'. Timer; 34) Russ i«^^appert. Machine
PnwSl„„ fS^ ■ 1^" '^" """""S. 35mm Positive Assembly ForSma,^: 36) Lad
iSrSL/; ^ir^ Negative Developing Foreman: 37) Ed Relchard, Chief Engineer
sH 4m*r„? pj^r"?"-' '^S'°' '^°.'?'™' 5"P«'>"=°': 39) Dick Rodgers. Resident Coun-
1 \V, n % "bfs.Kodachrome Negative Assembly Foreman;41) Herschell Sanders,
4?i Bj'li'i^"ir\,^"'t"'T-.1'K'°^ Sanderson, Eau.pment Maintenance Supervisor^
^rL^ ^ Shaddock, Title i Optical Assembly Foreman; 44) Pete Silverman
u.T .PV "I?'^ Service Representative: 45) Mike Simon. Credit Manager 46)
Henry Solow, 16mm Production Control Supervisor: 47) Sid Solow Vice PFes dent
I2l?*"1.'" "'"'«"■ *8) Morris Sparks, Timer; 49) Tom Sprout, 35mm Customer
facT Th„,SS;.'„"?'?,""5' ?"* S'i-' T""' T"'° «• °P""I 6'"'='°" Manager: 51)
i%,n!!,°ZToUJ:,"n. * '""" C^-"''^--. ") Meyer W.lnstock, Koda'chromi

•■■»>s^

'fMBER 4

VOLUME 21 • 1960

YOUR
NEW EMPLOYEES

With proper induction and job
instruction they will be more
efFective, happier employees. This
means less personnel turnover,
better work faster, more efficiency
and increased productivity.

It's up to your supervisors. It can
be accomplished!

Show your supervisors how with:
"INDUCTION AND
JOB INSTRUCTION"

part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:

• "THE SUPERVISOR'S JOB"

• "INTERPRETING

COMPANY POLICIES"

• "THE SUPERVISOR

ASA REPRESENTATIVE
OF MANAGEMENT"

• "HANDLING

GRIEVANCES"

• "MAINTAINING

DISCIPLINE"

• "PROMOTIONS,

TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"

• "PROMOTING

COOPERATION"

Write for DetaUs on
Obtaining a Preview

^oc&ct 'Pcctune^

INC.

6108 SANTA MONICA BLVD.
HOllYWOOD 38, CALIFORNIA

WASHINGTON FILM COMMENTARY

liv Mary Fin4*li Taiiliani

Washington Correspondent lor Business Gci'cen

Thh GE Color Picture Shows
Job Challenges to Engineers

■k Optiiniiin Match, or, choosing
the right job in the right company,
is the subject of a new film pro-
duced by the Heavy Military Elec-
tronics Department of General
Electric.

Designed to tie in with GE"s
overall recruitment program, the
24-minute color film describes the
wide variety of challenges for the
engineer in HMED's five depart-
ments; submarine underwater de-
tection, aero-space retaliation, air
missile defense, surface and land
warfare, and global surveillance.

In order to achieve "optimum
match." GE has indicated that the
film will be shown to an audience
as small as one man. and that it
will be screened on continuous
projectors in nationwide hotels.

The film was produced by
HMED's motion picture depart-
ment in Syracuse, New York, and
was partly animated by Technical
Animation Studios, Inc. of Wash-
ington D.C.

Space Agency Nantes Thompson
Chief of Technical Information

■it The National Aeronautics and
Space Administration has named
Mr. Shelby Thompson as chief of
the Office of Technical Infoimation
and Educational Programs. Byron
Morgan's motion picture division
has been switched to this depart-
ment in the space agency.

Filming Triton's World Trip

ii The US Navy and industry are
cooperating on a film about one
of the most famous naval voyages
in history. It has just been an-
nounced that the Electric Boat
Division of General Dynamics will

produce a documentary about the
underwater, world-girdling trip of
the atomic submarine, Triton.

* * *

Senator Javits Credits Films'
Help in His Military Career
^r Senator Jacob K. Javits (R.-
N.Y.) says he virtually owes his
meteoric advancement in the war-
time US Army Chemical Corps
to training films. Pointing with
great pride to his diploma from
the Command and General Staff
School at Ft. Leavenworth, he tells
this story:

Prior to his admission in this
advanced military school for out-
standing officers, he was required
to quickly bone up for entrance
exams on all phases of chemical
warfare. For two weeks there-
after, from 7 a.m. until 7 p.m: he
locked himself in a projection
room, running straight through
every motion picture available
which touched on this area of war-
fare.

"It was the only possible way I
could have absorbed this knowl-
edge so quickly and so very
thoroughly," says the Senator, who
reached the rank of Lt. Col. dur-
ing World War II and is one of the
country's staunchest enthusiasts
for training film programs.

Washington Film Council Ends
Year With Buffet and Screenings
it The Washington Film Council
wound up another successful year,
under the guidance of Ken Goddard
of the Chamber of Commerce,
with a bang-out cocktail buffet
at the National Housing Center.
250 people turned out for the party
where new officers were introduced
and Fifty Year.s Before your Eyes
and The Apartment were screened.

EAST COAST

MOTION PICTURE PRODUCTION,
EDITORIAL and TECHNICAL SERVICES

R FOR BETTER FILMS

CREATIVE EDITING AND COMPLETE
PERSONAL SUPERVISION

SPONSOR OPPORTUNIf!

A Complete Color and SoiJ
Motion Picture Availabl
lor Outright Sale

An exclusive offering of a iiniqu29:
minute FISHING FILM, shot in N ih.
ern Canada and featuring Spe-lej
Trout. This film has not been previ sly
shown to the public and is suitabl "or
every type of showing — plus TV a
free time basis.

JOSEPH JOSEPHSON
Circle 6-2146

45 West 45th St.
New York 36

There's lots of live fishing action. uL,
the film features — not the fish — bu hj
men who do the fishing . . . their cl-
ings and pleasure. ... It builds a r(
mood, an emotional experience tharill
entrance a variety of audience
WOMEN, TOO!

Your potential audience is 35,OO(,00
fishermen and sportsmen (and ?ir
wives and children) ... an audi'ce
to whom you can convey a happy id
memorable impression of Y( JR
COMPANY,

Some small changes are still possib —
and the PRICE IS VERY MODI F.
This is a real opportunity to get a G
RETURN in PUBLIC RELATK IS
for a small investment. The prod tr
will also help you work out a prt.o-
tional program if you wish.

for a screening — n it haul obltgatit —
write to:

JOHNE.DRIEMEN

E-923 1st National Bank Build |j
St. Paul 1, Minnesota

BUSINESS SCREEN MAGAZI,E

liitcd Airlines' Film
P.-mieres in Capital:
J<:ht: III w7C(vi//i,i,'.
fill r): prodiucrs
itl Cute: i'.il McdUiiw
Jlnes Pyle. Deputy
/minisrraior. Federal
Aiiition Aiieiuy:
Ql Christenson, Asm.
K, Flii^lit OpeiLUhms.
lliied A irlines, Denver.

J Trauiporl I'dot Irainin^
.Jeine of "Office in the Sky"
tiJnited Airline's new film. Office
'ii he Sky. was leeentiy preniiereil
f( government ;md military olli-
■ci s in the South American Room
0 tVashington's Statler Hotel. Ted
iC e and Ed McGlone. of Cate &
N^jlone. Hollywood, producers
othe colorful tilm which shows
hiv jet pilots are trained, attended

fh preview and cocktail party.
Enthusiastic guests included
flues T. Pyle. Deputy Adminis-
kror of the Federal Aviation

t
i-jO r

Hon. Whitney Gillilhind.
Civil Aeronautics Board: Mr.

stenson: Robert Riuidick. V .P.

Laed .Airlines. Washington.

Arncy, the Honorable Whitney
G iland. Chairman of the Civil
A'onautics Board, Major General
Riih B. Lincoln. Jr., Deputy Chief

of Transportation, United States
Army and Carl M. Christenson,
Assistant Vice President of Flight
Operations, United Air Lines,
Denver. Colorado.

* * *
Lt. Commander Ritchie Heads
Up Motion Pictures at NPC
iV Lt. Commander Chesley Ritchie,
formerly head of the Naval Photo-
graphic Center's Productions Divi-
sion, has been named Head of
Motion Picture Department at
NPC . . .

-•i: * *

Science Foundation Reports Bi^
Audience for "Horizons" Films

■ii The National Science Founda-
tion estimates that, during the
coming year, between two and three
million high school students and
adults will see the ten films which
make up the first volume of the
Horizons of Science series.

These 20 minute color films,
produced by the Educational Test-
ing Service in Princeton, New
Jersey, with the assistance of ini-
tial grants from NSF, have been
designed to "Stir imaginations,
broaden understanding and stimu-
late thinking."

Three late films in the series
indicate the scope of subject mat-
ter: "Thinking" Machines, with
Claude Shannon of MIT. Alex

(continued on page 56)

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!• Skilled reliable projection service by a firm with 40 years
|of experience.

*| Motion pictures, wide-screen presentations, slide-films,
opaques, slides. If it is audio or visual we have the most
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service. Previews arranged in all details.

Anywhere in the i\1etropolitan New York Area.

h Meo Motion Picture Projection Service

Most of our clicitt.s .

311 Quentin Road. Brooklyn 34. N. Y.

Esplanade 5-1227

>?' M B E R 4

VOLUME 21

196 0

. stay with us.

• Sound • Editorial

• Laboratory Services

Capital

CAPITAL FILM LABORATORIES, INC.

1905 FAIRVIEW AVENUE, N. E.

WASHINGTON 2, D. C.

PHONE LAWRENCE 6-4534

Chevy Takes the Theatre to the AudieiHi

Viewers Tjike llealiNtii- "Hide" Via Film in a riiieN|tlie>

ANEW, Dramatic method for
taking a motion picture the-
atre to the audience instead of hav-
ing viewers get to the show has
been introduced by Chevrolet. It's
being done with a circular "Cine-
sphere" theatre that "rides on air."

Inllated on the spot at shopping
centers across the country the new
Cinesphere combines revolutionary
techniques in installation with a
new projection system devised by
The .lam Handy Organization.
With this system, the audience is
"surrounded" by a curved, hemi-
spheric screen that fills spectators"
normal range of vision, horizon-
tally and vertically. The result is
a three-dimensional, ultra-realistic
effect on viewers.

' To house the projection system
and a grandstand for audiences of
1 85 persons for each performance.
Chevrolet developed its new the-
atre. 60 feet in diameter by 28
feet high when inflated, the Cine-
sphere is packed for easy trans-
port in a package no larger than a
life raft.

The five-minute color motion
picture currently in use was pro-
duced by Jam Handy to take
audiences on a Chevrolet demon-
stration ride that isn't easily for-
gotten. Handrails are provided in
the grandstand because viewers
can't help swaying to the side as
the car they "ride" on the screen
swings around sharp curves. This
feature also gives them a good
grip, as on the steering wheel,
when they step on the "brake" for
sudden stops.

The picture was filmed in 3 nm
with "widest" of wide-angle, 42-
degree, lens. Lens has focal ligthi
of four-tenths of an inch a) a|
speed of 2.2. It is also usejon
the projection system. Only me
projector is needed in the (joe-
sphere to project the I80-d«iree
picture.

Audiences at major shofing
plazas are getting the "most t-ilj-
ing ride of their lives," thanl to
Chevrolet and The Jam Hlidy
Organization. g'

lAVA Announces Appointmits
To 1960 Advisory Council

i!V In a follow up to the eleion
of officers at its 1960 annual i;et-
ing, the Industrial Audio-\ual
Association has announced th ip-
pointment of lAVA advisory c jii-
cil members. I

Recently named to the c'ln-
cil are Membership Chairian
Lawrence B. Warnock (Linkielt
Co. ) ; Fall Program Chaij an
Gordon Butler (Dixie Cup); 61
Program Chairman Franl|B.
Greenleaf (U.S. Steel Corp.); ib-
licity Chairman Donald G. Per-
son (Caterpiller); Project C;ir-
man Donald S. Steinke (Miiles
Division of Chrysler Corp.). '

Also appointed were Techcal
Chairman Roy R. Mumma ( .S.
Steel Corp.); Historian and L/A
Secretary James Craig (Ge.ra!
Motors Corp.). and Past Presimts
Chairman John T. Hawkinbn
(Illinois Central Railroad.), 'f

This vinyl-coated nylon Cinesphere houses the Chevy show in wh't
shoppint; center cusloniers are raking; visual "ride" in car.

I a

BUSINESS SCREEN MAGAZlfE

UMBER 4 . VOLUME 21 . BUSINESS SCREEN MAGAZINE

Phis Film "Where Were You?" Encourages
' the Citizen to Participate in Politics

iMiiiNc; Ami:rican Vmr.RS to

; '' their polling places come No-

i \iniber is a matter on which mem- •

.■t)rs of both parties are heartily

iireed. Getting adults, both young

: jfi old, to take an active interest

i the operation of our political

prties goes a step farther.

That extra step has been taken

[ A new 28-minute motion pic-

te, sponsoretl by the Ford Motor

Cinipany, and produced by MPO

F.iductions. Inc. for nationwide

iiis^iwings in the months ahead.

J y'lere Were You'.' asks the title

fme as this picture dramatically

f'rtrays the story of a typical elec-

! tin and demonstrates how the

mthy of many enables the few to

vn and dominate politically.

Premiered in 50 Cities

This stimulating new black and
viite film began premiere show-
i;s in approximately 50 cities
foughout the country in mid-
Jly. First of the premieres,
sinsored by Ford community re-
I ions committees, was held in
dnton. Ohio on July 12. Sub-
S)uent showings were held in
Iiston. Chicago, Cleveland. Cin-
anati, Dallas, Des Moines, Hous-
t[i, Indianapolis and other centers
l\t month,

jProduced in conjunction with
tb Ford Effective Citizenship Pro-
pm conducted by the company's
(yic and governmental affairs of-
f«, Where Were You? prints may
\\ obtained on free loan by tele-
^;ion stations, civic, fraternal,
(jurch, school and other organiza-
I ns from Ford Motor Company
In libraries in New York City,
(ikland. Calif., and Dearborn,
Ich.

The President's Viewpoint
Henry Ford II, Company presi-
<nt, says of the picture:
"Although we at Ford profess
I expert knowledge of politics,
V do have one conviction on the
' ibject and that is that everyone
I '3uld take a more active interest
'■ i political affairs.

"We know that democracy func-
Ins best when all segments of our
ipulation, representing all social,
ionomic and political persua-
■ins, are actively attempting to
i,vance their convictions. There-
fre. we would like, throueh this

tilm, to give some assistance to
those civic and political groups
Avhich ate endeavoring to awaken
the political conscience of the
public at large.""

Famed Judge Is Narrator

Narrated by Joseph Welch, the
lilm describes in detail the "behinil
the scenes" operations of political
parties, including how they choose
candidates, nominate through pri-
maries and campaign for elections.

The lilm also reviews the rights
and advantages accruing to the
average citizen who participates in

wmL -^

Joseph Welch narrates this new
Fori! picture, now avciilable on
free hum to all i;rou['s.

political activities and points up
the urgency of an enlightened and
participating electorate in the
proper functioning of political
parties. 9

This Month's Cover

ii Scenes on this month's front
cover feature current and outstand-
ing new productions. Top pictures
present The Rich Plan Story ( page
38 ) ; Horizon North ( page 3 I ) and
Illinois Bell's Ready Wrestle.

The bottom row features Chevy's
remarkable new Cinesphere pres-
entation ( see opposite page ) ; Pan
American's Anatomy of a Sales-
man (page 33); and F & B's re-
cent Animation Seminar in New
York (page 40). 9

Above: "W/iere Were You" reminds Americans oj all political
persuasions to participate actively in governmeiu ajjairs.

*Tli4> Wi.s«°4tiiMin ^ilory" ^ili«t\vs I'li4tii<> <':iiii|»:ii(<iiiiii{£

INCRKASINGLV Pol'UI.AR as the
1960 elections approach is an-
other 16mm motion picture, titled
The Wiscotisin Story. Exemplify-
ing labor's active interest in poli-
tics, this 20-minute tilm was pro-
duced by the Wisconsin State
AFL-CIO organization in '59 and
prints are available at $35 each
from the National COPE, 815
16th St., NW, Washington, D.C.

The Story of a Victory

Telephone mobilization of vot-
ers on Election Day is its theme
and the tremendous job done in
the last Wisconsin major election
campaign through hundreds of
volunteers using telephones is
thoroughly documented. The pro-
ject has been widely emulated by
other labor groups following its
success in the Badger state.

Frank Wallick of the Wisconsin

labor organization wrote and
lensed the black and white picture.
It was professionally narrated and
editing was done by Film Arts
Productions in Milwaukee. Al-
though the AFL-CIO program was
frankly partisan and Democratic
victories resulted, the Wisconsin
Young Republicans recently used
the picture at their state conven-
tion and business groups have been
among its interested audiences.

An Idea Others Can Use

Telephones are a public utility

and they'll get plenty of service

come November, I960 if viewers

take the message of The Wi.'icon-

sin Story to heart as they certainly

should. 9

* * *

Editor's Note : for news of visuals
at Democratic and Republican con-
ventions, see page 8 of this issue.

Below: in the new Ford-sponsored film. "Where Were You." viewers
are shown "behind the .scf/ie.v" operations in politics.

lU M B E R 4

VOLUME 21

196 0

AN EXCLUSIVE BUSINESS SCREEN INTERVIEW WITH DR. FRIEDRICH MOERTZSCH

Europe's New Look in Films for Business

OiM' of 4'<»iilin<'ii(*s l^<'ailiii^ l*iilili«- Itt'lsilionw Kx«'«Miliv4'.<>> TilOM firi'silcr
ll«'«*<»;£ninon ui Svn'i'n 3l(>diiiiiB. I.20(> l*i«*lMi*«'s l*ro<lia«M'<l in I'iisl \i«>sir

DR. Friedrich Moertzsch. Director of
Advertising and Public Relations of the
German firm AEG,* and a leading ex-
ponent of industrial and documentary films on
the European scene, visited Washington and
New York last month to speak to American
audiences on the growing importance of him as
an advertising and public relations medium in
Europe. At the same time. Dr. Moertzsch
showed three of his company's impressive new
productions, one of which — Form and Func-
tion— has been awarded so many prizes in the
past year that it might be considered as Eur-
ope's best today.

Dr. Moertzsch spoke to American business
groups in three addresses made at the German
Embassy in Washington, the German-American
Chamber of Commerce in New York, and the
International Advertising Association Congress,
also in New York.

New Attitude Toward Public Relations

At an interview with a Business Screen rep-
resentative in New York, Dr. Moertzsch ex-
plained some of the revolutionary changes
which the post-war years have had on German
attitudes towards public relations. "We used to
think of public relations as propaganda put on
by quack operators. Most conservative Ger-
man companies shunned any kind of public
relations work. In fact. Dr. Moertzsch said.
"in the typical firm public relations people were
more busily engaged in suppressing public
interest than encouraging it."

In 1954, Dr. Moertzsch, as Publicity Man-
ager of AEG, was invited by the American
Government to study PR work in the United
States. The impressions and suggestions which
he drew from this tour were compiled in his
book, ll Pays to Be Sincere, which appeared in
1956. The reaction to this publication soon
became noticeable. Many German companies
extended their public relations departments or
started new ones. Dr. Moertzsch outlined in
his study that publicity work is not limited to
press cooperation.

Concentrated Effort in Film Medium

Dr. Moertzsch concentrated his efforts in a
field which appeared most important to him:
the hitherto little-known (in continental Eur-
ope) industrial film, to which he devoted a
major part of his time. He started the produc-
tion of industrial AEG hlms which attracted
wide interest and were honored and acknowl-
edged by many European prizes for outstand-
ing qualities. He inaugurated the first German
Film Festival for industrial films, in Berlin, and
wrote another book. Industry on Celluloid, as
a manual for producers and originators of in-
dustrial films.

In one of his speeches made in New York
Dr. Moertzsch described the new rise of public

interest in sponsored films on the European
scene :

"In Europe, perhaps even more than here,
short advertising films and filmlets praising in
insistent words the qualities of a product or
pointing to a new brand have developed every-
where to be an important instrument in sales
promotion. But informative and documentary
films which do not so much concentrate on
advertising a definite product, but which may
be compared with the public relations sphere
are relatively new and taking on considerable
importance.

AEG's Program Dates Back to 20's

"Of course, before the. war some films of
this kind were occasionally produced. The
AEG was the first concern which became film-
minded at the end of the twenties and attracted
a world-wide interest with its film on the elec-
tric nature of the northern lights. But only in
1945 and thereafter, European industry started
on a larger scale and willingly accepted the
possibilities the industrial film could offer.

"Last year about 1 ,200 industrial films were
produced in Europe. Great Britain headed
the list with about 350 productions, followed
by France with 250 and the Federal Republic
of Germany with another 200 films. Italy con-
tributed more than 100 films and Sweden was
fifth with approximately 80 productions. Gen-

Tli«' Film: "Form & F'iiii«*<i«iii**

Sponsor: AUgemeine Elektricitaets-Ges-

ellschaft
Title: Form and Function. I 1 min.,

color, produced by DidoFilm, Dussel-

dorf.
•iV This film, which has been awarded
prizes as the best German industrial film
and best German educational film in its
native land, went on to win a grand prize
as the best public relations film entered in
a world-wide competition recently held in
Rouen, France.

It's story is of the past fifty years of
progress in industrial design, showing how
yesteryear's knick-knack nooks and other
gimcrackery have given way to functional
and beautiful objects in the home and in
industry.

The film has been made with consider-
able skill and imagination. The photog-
raphy and color are excellent, the musical
score unusually refreshing, and the cut-
ting is timely and gay — no stodgy editing
by formula here.

Unfortunately Form and Functitm is
not available for general showings in this
country. IJJJ'

Dr. Moertzch
is Ch ief of
the Public
Relations Div-
ision at the
AUgemeine
Elektricitaets-
Gesellschaft .
West Germany
and President.
Film Commit-
tee Federation
of German
Industrii

eral engineering, shipbuilding, the crude jil
industry, the electrical industry and agriculire
took the greatest interest in this new mediiji.

Subject Matter in West German Films '

"In Germany, a great part of these fii;
(about 30 percent) is devoted to the maii-
facturing and use of specific products anijs
mainly intended for the information of specll-
ists. Another 20 percent tell the inside si:y
of factories, institutes and laboratories. Tfy
take the viewer through the halls and wc.;-
shops and give him an idea and an impressin
of the extent and accuracy of the work. i

"The third class of films, approximately j?
percent, deals with the most diversified theiis
in science, economy or culture. They shv,
for instance, the story of industrial desij^,
problems of research in the chemical industis
or similar themes. Ten percent of our inci-
trial themes deal with questions of agriculti il
procedures. The remaining percentage ha;'is
theme the problems of human relations.

Educate Public on Economic Problems

"A very large part of the production of fiis
in Europe deals with the education of the p.i-
lic in order to familiarize it with econom il
or technical problems. .

"These films, for instance, discuss method,)!
credit business or the history of power gendi-
tion and distribution. Films on sociology .]d
cinematographic reports on management ,,d
works policy or apprenticeship or accident f :-
vention belong to this class of film. \

"As in the United States the showing of s"h
films to a company's personnel is a well-pro in
successful way to bring the management's a is
and troubles to the awareness of the Individ ^1
employee, provided that the theme is not ib
intricate and complex to be understood.

Film Helps Unite AEG's Employees

"For instance AEG in Germany has 107,(0
employees, with works, subsidiary compar;s
and research laboratories scattered all over e
country, and the industrial film enables usp
more easily unite all these people. Of coui!,
we don't neglect our wholesalers and deali*.
and ultimate customers as an audience.

"In addition, we have successfully shcfi
our films before our foreign guests who, on -
count of their concentrated time schedule, of n
do not have the opportunity to find out how e

BUSINESS SCREEN MAGAZII'-

A I'ifl ■■■'<' <>■■ .\iiloiii:ili«iii

Spunsok; Allgcmcinc Hlckti icit.icts-Ges-

ellschal't
Title; MmIuiu's with a Memory. 10

niin., color, produced by Kiilturlilm-

Institul. Berlin.
tV Autonuition is still a very topical theme
in Europe and (iermany these days, more
so than here where the term has long
since passed into the general \oc:thulary. •
People in Europe are still not quite sure*
what automation really means.

As the tilni shows, automation means
more than just setting up automatic ma-
chines— it depends on production ma-
chines and machine tools given their
working orders. Its mechanical memory
enables the machine to repeat its often
complex, but completely mechanical pro-
gram.

Machines with a memory are not. of
course, a novel invention. Automatic de-
vices were already being built in medieval
times. Some 200 years ago engineers
began to build machines and design proc-
esses following a steady routine of mem-
ory. The tinkling music bo.x. which is
still popular, is charmingly displayed as
an example of the memory-gifted auto-
mation.

The tilm shows scenes from the work-
ing days of the AEG Institute for automa-
tion, where specialists strive to implant
the bare bones of knowledge into ma-
chines, just enough to create servants to
take over the drudgery of routine tasks,
which are the bane of our lives. ^'

instruct our machines and have not the time
M lengthy discussions in the workshops.
I "Showing of films outside the enterprise is
pnstantly gaining ground. It might be of in-
^rest to you that in Germany industrial films
;i be shown in theatres must be of first-class
kiality to obtain a public acknowledgment
I'om the respective government authorities be-
ause only then the German movie-houses can
'btain an entertainment ta.x reduction for the
'hole show, the feature film included, and are
'illing to incorporate an industrial film in their
'rograms. It is obvious that this method has
hvorably retlected on the film quality and
aved the way to good industrial films.

Six Million Saw Picture in Theatres

"An example of this is the film Form and
unction, which was awarded a seal of "Most
uperior" by the Film Institute of the German
federal Republic. Thus, film-houses were
Widely encouraged to play it. One hundred and
'fty prints were provided by AEG. and an
udience of six million people has viewed the
ubject in theatres thus far.

The situation is quite different when films
re given away on a non-commercial basis.
he number of central film distributors, schools.
istitutes. universities, technical and scientific
ocieties. religious institutions is so great that

CONCLUDED ON PAGE FIFTY-THREE)

J U M B E R 4

1 \

)■'■

^"M

The importiinl u-ork of construction crews is .

. directly related to office service emi)loyees.

The Bell System As Its People See It

''Th4> T<»\vn & Hat' T<>l4'|ilion«''* Sli«»\v.«> KiiiitloyiM'K Inl^'rtloix'iiilt'iKM- ol' .l4»bN

Sponsor: American Telephone & Telegraph
Company

Title: The Town and the Teleplione, 28 min,
color, produced by Owen Murphy Pro-
ductions, Inc.

^r Bell Telephone employee attitude pollsters
have found that the more a man knows about
how his particular job fits into the whole, the
more important the job seems and the better
he will do it. This film, designed for showing
to all new employees, and probably to a good
many old timers as well, is a comprehensive
overview of the Bell System showing how im-
portant and interdependent each telephone
job is.

The Town and the Telephone also plays
upon the theme that each telephone job is not
only important to the company but to the
community as well by helping to weld it to-
gether with good communications service.

Job categories in the film include service
representatives, station installers, frame men,
commercial people, accounting department
staff, traffic handlers, engineers and construc-
tion crews. These jobs — on the line — are
backed up by staff departments in personnel,
legal, public relations, and by the affiliated com-
panies: Western Electric. Bell Laboratories,
Long Lines Division, and American Telephone
& Telegraph Company.

Strangely, for a company that his such an

extensive film program. The Town and the
Telephone is the only picture produced in
many years which gives a broad look at the
whole Bell System. .Mthough planned for
employee use, only, the film has aroused so
much interest in test screenings before public
audiences that plans are being made to make it
generally available. Q'

And inside the typical Bell System e.\chani>e.
expert hands hold the key to good telephone
service as shown in thi'i scene from fihn.

Johnson & Johnson Film Shows Life-Saving Technique

"."iO.OOO Lives" DpmunNlralON ll<>KUN<-ilalion >|pthod!« for FirsI .\id l^roupN

Sponsor: Johnson & Johnson

Titles 50.000 Lives. 13'_. min, color, pici-
duced by MPO Productions, Inc.

■ir Mouth-to-mouth and the sometimes con-
troversial "mouth-to-airway" techniques of
resuscitation are demonstrated in this new film
now being offered to general audiences through
Association Films, Inc.

has been known and used since the earliest
history of man, yet, unaccountably, it had been
in disfavor until recent years. It is now the
official method of the Red Cross, the Armed
Forces, and is standard procedure amongst all
medical and first-aid groups.

Every man and woman should learn the
method, which can save 50,000 lives needlessly
lost each year through asphyxiation. The film
demonstrates the simple procedures of rescue

The mouth-to-mouth life-saving technique breathing both by mouth and by airway. IJ-

VOLUME 21 • 1 9 (■> 0

HORIZON NORTH

THE Challenge Was Big and vitally im-
portant: to develop a new source of high
grade iron ore to meet the higher quality
standards and also the expanded raw material
tonnage requirements of the American steel
industry.

The job spanned nearly three decades, be-
ginning in the early 1930s with long-term ex-
ploration and research of low-grade ores, in-
cluding a rock-hard material called taconite.

The results: one of the greatest mining
projects undertaken in modern times by pri-
vate enterprise. Brought to the screen in the
broad sweep and "living" color of a 35-minute
motion picture, Horizon North tells this story
of the Erie Mining Company and of the con-

quest by its people of a vast new mining fron-
tier in Northern Minnesota.

Nearly Six Years in the Making

The production assignment was as big as the
story it had to tell: it took almost six years
to record the conception, laboratory and pilot
plant work, construction and operation of
Erie's mining and processing of taconite on
Minnesota's Mesabi Range country at Hoyt
Lakes and at Taconite Harbor on the north
shore of Lake Superior.

Camera crews logged 33,000 miles over the
75 mile-long development area between the
two locations. Temperatures ranging down to
30 degrees below zero, furnace heats up to
2,350 degrees . . . these were part of the chal-

lenges met by Reid H. Ray Film Industries i
the filming of Horizon North.

You get a sense of this picture's scope n
the geography of the Erie project itself: at I
heart, the taconite mines which now cow."
most a thousand acres, capable of produc :
22' J million tons of crude material yearK r
over a generation at least. The raw prod ,
is crushed and processed in a complex of h
buildings near the mines, A 75 mile railaii
carries the processed ore in pellet form to ;
newly-developed man-made harbor on 1 ;
Superior.

A new town, Hoyt Lakes, as liveable a|i
modern as any in the U. S., was carved fr(
the wooded, rocky wilderness and has tak

Below: scenes from -Horizon North" show (I to r) man-made Taconite
Harbor where ore boats tie up parallel to loading dock to receive (center)
Tac(mite pellets hound for Eastern steel mills: and, at far riiilii. this

.d'oB

five-unit diesel locomotive hauls over 100 cars, averaging 8,000 i,
per trip, from the Hoyt Lakes' plant 75 miles away. The railroaJ »
Iniilt tliroiigli wilderness country, much of it over swampland.

■E^n

^Bsa iflB|£,jj

The Taconito Slorv: a New Frontier in I he Steel Industry

s place as one ot the stale's ihri\ini: eonimii-
ties.

Development Work Began in the 30's

All this is the essence ot Horizon Nonli
. but the tilni is something more: it begins
i it had to begin, in the years of research
lat went into the development of the Erie
rocess. That phase goes back to 'the early
930"s when Pickands Mather & Co. intercSfed
llethiehem Steel Company and The Youngs-
j>wn Sheet and Tube Company in the studies
id exploration of low-grade ores that, by
MO. were sullicicnt lo indicate that commer-
al utilization of taconite was an economic
.issibility.

Erie Mining Company, owned by Bethlehem.

oungstown Sheet and Tube, Interlake Iron

1 orporation and The Steel Company of Canada

imited, was formed to carry this program

irward.

A ^300 Million Construction Project

The major construction project (costing over
}00 million ) which comprises today's Hoyt
akes-Taconilc Harbor development is pic-
ired from early construction dating back to
)53 until its completion four years later. The
I ant started to operate on an equipment "run

in" basis late in 1957 and produced substan-
tial tonnage in 19.58. Because of operating
sequences, the lilm continued in jiroduction
during I95S.

1-inished last year, llorizoii Norili uses both
"live" cameras and excellent technical anima-
tion to bring to the screen the step-by-stcp de-
tails of mining, processing and transporting
operations. ITom drilling and pelletizing of
the ore through its transportation via the Erie-
built railroad to Taconite llaibor. the story is
visualized in its entirety.

A Continuing Production Assignment

Actually, three motion pictures were pro-
duced during these formative years from 1953
on and there were frequent interim screenings
of footage taken during the construction phases.
Writer-director for Reid H. Ray Film Industries
throughout the project was Gordon Ray, who
began his exploratory trips into the area as
early as 1953. He'll long remember (and so
will the Ray camera crews ) the several aerial
and other difficult sequences which were nec-
essary to cover the magnitude of the operation.

Coffer dams that were built to hold back
Lake Superior during the construction of Tac-
onite Harbor made possible below lake level
photography; lifting cranes with 100-foot booms

Above: joms on a ici j'lcn ni'^ drill, ol vilal
iniporlance in niinint; area developnwnl work.

and 20-foot jibs lowered cameramen to posi-
tions almost 100 feet below ground level, lifted
them to the top of 83-foot high buildings.
Construction went right along through the bit-
ter winter of Minnesota, thanks to modern
heating methods, but the crews know about
those 30-degree below zero temperatures!

High point of Horizon North has to be the
interior shots in the huge 1,100 foot concen-
trator building. This was the most challenging
assignment faced by the color camera and it
comes through on the screen in vivid brilliance
of detail. An overhead crane carried the cam-
era crew along the complex milling lines, af-
fording unique "angle" shots that add signifi-
cantly to the film's design and interest.

In order to show the processing of the ores
in detail, technical animation pinpoints the
progress of crude taconite as it is crushed,
ground, concentrated and then "pelletized" into
the myriads of small round balls that contain
well over 60'7f iron.

Words are insufficient to convey the sweep of
a project of this magnitude. Only a motion pic-
ture, utilized with imagination, produced over
the many months of arduous construction and
compressed into an all too-brief 35 minutes of
running time can bring that story to the viewer.
That is what Horizon North does for Erie Min-
ing, its sponsor, and will do for millions of
viewers in the U. S. and abroad. The picture
has been selected by the United States Infor-
mation Agency as an example of American
enterprise and ingenuity. That selection is a
titling tribute to its lastine value — and as an
example of the industrial film at its finest S

lOTION PICTURES MAKE A COMPLEX STORY CLEAR

.bove: i/.v/;!i,' only existent light, high speed Ansco c(>lor film
elped Ray crews capture this scene of huge concentrator building
f Hoyt Lakes. At right: animation helps depict details of process,
ilm is available on loan by business groups from Pickands,
lather & Co.. managing agents, Erie Mining Co., 2000 Union
ommerce BIdg.. Cleveland 14. Ohio. !6n!in sound, color.

UMBER 4

VOLUME 21 • 1 9 n fl

Securities' salesmen view "See & Hear" slidefiims on DuKane equipnieni at Philadelphia.

A Sound Slidefilm Program Helps Sell
Investors on Benefits of Mutual Funds

How DO You Inject fresh sales ideas into
an industry selling an intangible product
that is tightly-regulated, lacks general
public understanding yet has grown 3600% in
the past 20 years?

This is the problem our lirni faced as we
reviewed the various sales services Kalb, Voor-
his offered the mutual fund industry — the most
aggressive medium of investment in the U. S.
tinancial world.

Already available were monthly mailings on
such important items as sales training and
management. Ilnancial planning as well as re-
corded training albums and films, flip book
presentations, group selling films in color, etc.

Taking a Cue from Insurance Success

Yet the funds, the local broker-dealers and
their salesmen — all were without a tool which
could, in one package, offer the salesmen a
hard-hitting, brief, factually correct and port-
able item in which he had confidence to offer
a variety of prospects.

We had seen other industries — notably the
life insurance business — profitably use the
sound slidelilm technique. Despite the likeli-
hood of much greater technical problems in
clearing scripts and art through the Securities
and ^^,xchange Commission and the National
Association of Securities Dealers, the color
slidelilm approach with sound seemed a logical
answer.

Here was our reasoning:

For a salesman selling the mutual fund meth-

Subject of savings for retirement is presented
in the slidefilm: "This (iold Waich."

od of investing, an explanation to a prospect
normally reijuires 45 minutes to an hour and
a half. During this time, riiany important, but
sometimes technical subjects are needlessly cov-
ered that may confuse the listener and take up
his or her valuable time.

Add to this, the fact that the salesman him-
self may lack confidence in his ability to sell
soundly, quickly and legally.

A First "Library" of Six Subjects

These and other problems could be over-
come, we decided, through creation of a series
of "See and Hear" presentations aimed at var-
ious categories of American citizens who might
be interested in Mutual Funds.

The first six subjects to be covered were
college education (The Case of the Costly
Tassle), retirement (This Gold Watch), income
now (Mr. Tingle's Immovable Income), career
women's needs (The Lady from Overlook Hill).
high cost objectives (Simwtlting E.xtra) and de-
ferred profit sharing plans {People and Profits).

This "library" of subjects would then be
constantly available to a salesman at his office
so that he could program his appointments.
If, for instance, he had an appointment with a
couple who were looking ahead to the time
their children would be going to college, he'd
pick out Tlte Case of the Costly Tassle and have
the majority of his presentation "ready-to-go."

How Slidefilms Help the Salesman

•« From the salesman's point of view, each
12-minute presentation would;

1. Save from a half to full hour needed
normally to motivate a prospect — meaning he
can see two to three times as many people each
day.

2. Eliminate outside distractions, wandering
thought in the prospect's mind, cutting short
lengthy presentations and varying quality of a
salesman's "pitch."

3. Have the prestige of being professionally-
prepared and completely believable.

4. Help garner more appointments through
the promise of a brief "show" in the office or
at home.

5. Make him a more etTective, confident and
successful representative of the industry.

A New Audio-Visual Approach to Mai
Friends. Clients for Security Dealer:

hy Ferd Xaiihoini !

A BY-LINER WITH AUTHORITY

ii Ferd Nauheim is a partner of the New;
York Stock Exchange firm of Kalb, Voor-,
his & Company. He directs that firm's;
extensive service to investment dealers!
and mutual funds throughout the United
States and Canada. His interest in mu-
tual funds dates back to 1950 and today
he is known as the foremost expert oe
clear and sensible ways of showing the
public the many features and advantages
mutual fund investing has to offer. This;
he has done through various publications,
he edits, motion pictures he has written
and produced and advertising materials^
he has created. .

Mr. Nauheim is also a Professor in
Salesmanship at The American University;
in Washington, D. C, where he lives;i
author of Prentice-Hall's book, "Business;
Letters That Turn Inquiries Into Sales";:
Past President of the Sales Executives]
Club of Washington and a member of
the Board of Governors of the Direct Mail,
Advertisinc Association. Bpl

fr As for the prospect, the "See and He;'
slidefilms would: I

1 . Be a complete, clear message on the si'
ject that is factually correct. '

2. Appeal to both the eye and the mil
simultaneously (in such an appeal, 98% oli
message is retained).

3. Save time by restricting the basic explai
tion of mutual fund investing.

4. Motivate quickly to recognize his or 1,'
future financial plans and to take meaning I
action.

The benefits to both the prospect and t;
salesman can be considerable, but as an aud:-
visual "breakthrough" for the industry, it f .
been a special challenge to produce a series
top-notch films for use by investment deah;
selling many different funds with their variii
objectives and investing approaches.

A symbol called Mr. Grow is featured j

(CONCLUDED ON PAGE FIFTY-FIVIJ

Meet "Mr. Grow." This animation characiS
is featured in the "See and Hear" series.

BUSINESS SCREEN MAGAZIN

"Il (lofsii'i nuillcr in »iuil scclioii
wc wear out our shoe leather . . .
we're jusl lonely, wcinderiiii; soles."

•^ 1 Si'liAKS IHL Hlro ol Pan AiiK-iican's

? Anatomy of a Salesman, a 23-minutc mo-
tion picture and tivc specially filmetl train-
jg sequences, produced for the airline by
enry Strauss & Co., of New York.
This isn"t a travelling salesman at loose ends
I a remote and unfamiliar territory. I'he lone-
licss he speaks of is more significant than
■nple homesickness. It's a feeling many a
-lesman will inMnediately recognize . . . the
"ineliness" that comes when briefcase in
(nd, and heart in mouth, he sets out. on his
(ivTi as he thinks, to make or break.

'i Fruitful. Stimulating Partnership

\(i one in selling would deny that such isola-
iin from the rest of the sales team . . . and
['rticularly from sales management . . . often
cists. The theme of Anatomy, as developed
I- Strauss in cooperation with Frank Howe,
Fn Am's System Director of Sales and Service
' aining, is that it is unnece.'i.uiry. To the
cntrary, the salesman and his sales manager
in develop a fruitful partnership which stimu-
les rather than deadens initiative and self-
rjiance.

\Anatomy drives home this point in a number
d unusual and provocative ways . . . some
tl'/naiie and some visual. Ideas are presented
ilireeily by illustration . . . rather than directly
li commentary.

jTo begin with, it is carefully designed for
eual but differing impact on both salesmen

d sales managers. For the salesman, its mes-

!^e is that the manager is as much a part of
t| "anatomy" as his territory, his own selling
slls, his knowledge of customer needs. The
rjinager, in fact, can be the salesman's most
ijportant "sales Aid," tiot as a "crutch" but
a a source of strength that can help the sales-
Tjin stand on his own feet.

'For sales managers, it says, in effect: "Here
i!the role you can play through your experi-
ece . . . judgment . . . detachment from the
ijmediate firing line . . . outside contacts
. and inlluence on the salesman. Here are
Mie of the ways you can do it . . . and here
« the personal and professional rewards for
yu."

No Conflict of Purpose, Personality
jTo permit concentration on its positive mes-
^e . . . and to avoid setting up emotional
radblocks which might detour audiences away
fkm the main point . . . Anatomy's plot omits
cnflict of purposes and personalities. (Such
chflicts are often deliberately built into Strauss
F tures to stimulate healthy and growth-pro-
nting controversy.) As "Tom Harris," the
iesman-protagonist says: "For a change . . .
V at made me wonder about myself . . . was
^nething I did right." Anatomy, then, devel-
t ^ necessary emotional impact through a calm,
r listic but visually imaginative dissection of a
pd sales manager salesman relationship. Va-
I ity in audience terms is enhanced by careful
t e-to-life casting and the experienced han-
cng by Director Robert Wilmot.
Whenever possible, the film employs starkly

In the customer's office, as well as in the home office, the sale\ man-
ager can make efjeclive conlrihutions to the salesman's growth . . .

Manager & Salesman: Partners in Selling

liiipr«>v«'<l Il4'l:i<i«in!< In <pOiil «>!' TIiIn !^'ow Pan AiiK'rii-an .%ir\vay.s Film

pacing off a diagram on a vast Moor in limbo.
This enables the Film to break down individual
components of the average saleman's territory
for later discussion in detail. Speeded-up mo-
tion technique gives the impression of a man
running very hard to cover a lot of ground
without actually getting as far as he should.

We watch him cut off by an irate prospect
. . . and a quick "blackout" creates the shock
effect on the audience this abrupt dismissal
would have on a salesman.

Eflfective Visuals Show the Audience

The whirl of activity in which Tom becomes
trapped through trying too hard to go it alone
is symbolized by a whirling screen . . . ending
with the salesman "frozen" upside-down by the
voice of his manager.

Continuing to use similar devices . . . plus
mood lighting and music of carefully varying
tempos ... the film develops the ways Tom
and his manager, working closely together, cre-
ated the necessary climate of partnership to
crack open the big account. Here again, the
emphasis is on illustration rather than preach-
ing. The audience is shown what happened

(CONTINUED ON PAGE FIFTY-FIVE)

Yes, salesmanship is a team operation and
the .salesman who walks alone isn't likely to
get very far — as the film show.s.

Salesman Tom Harris has opened up a big ac-
count and notv he woiulers how he did it . . .

simple impressionistic or "limbo" backgrounds.
This was done to increase the film's audience
acceptability all over the world . . . since a
"realistic" background setting in New York
would be highly unrealistic . . . and hence
distracting ... in Hong Kong or Calcutta. Use
of abstract backgrounds also tends to focus
audience attention on the all-important human
elements. Finally, because of the possibilities
it offers for contrast lighting, it greatly enhances
the effect of black and white photography.

The Sale That Needed a Dissection

The film begins with Tom Harris in a dis-
turbing predicament for a salesman. He has
just opened up big account potentials with a
customer Pan American has. until now, been
unable to service fully. But, as he says, "I did
it. all right. ... I only wish I knew how."

In his attempt to find out what went right,
he probes deeply into his own "anatomy as a
salesman" . . . and it is in these scenes that the
film employs some of its most eft'ective visual
techniques.

We see Tom in his early days on the job
. . . getting to know the territory . . . not
through the usual montage of moving feet su-
perimposed over live backgrounds . . . but

nu M B E R 4

VOLUME 21 • 19G0

FILM DISTRIBUTION SERVICES FILL TELEVISION NEED

Series Programming of PR Films by
Distributors Wins Regular TV Audience

BETTER Opportunities for
gaining larger and more con-
sistent television audiences are
opening for sponsors of public re-
lations films. By the development
and heavy exploitation of series of
film programs for TV on a regular
weekly, or even daily, basis the
major film distributors have pro-
vided new techniques for reaching
and holding the big TV audience.
At first rather informally, but
now with much attention to pro-
motion, publicity and more care-
ful selection of films for suitability,
the series programming feature has
been now developed into a major
method of supplying films for

broadcasters to use on public serv-
ice time.

Series programming has proved
more and more valuable to stations
needing regular programs to sched-
ule either on a daily or weekly
basis. The day's schedule on most
stations has less and less time for
random booking of quarter- or
half-hour films, so the conveniently
packaged free film series, with a
title for program announcement
purposes and a thematic subject
content capable of building and
holding an audience is now filling
many a time slot on TV schedules.
The outlook for the future would
indicate that this trend is growing.

>lo<l<'rn 4>ff<>rN iliiOHl, Srope, lloinv IHgrnt anal ('»l»r Series

■s^r Modern Talking Picture Service
has been ofi'ering series program-
ming for TV for several years. One
of the most popular of the series
is Quest for Adventure, which, in
the two and a half years of its
existence, has been used by over
200 stations. There are 45 travel,
sports and adventure films in the
series currently available, including
such as Where the Mountains Meet
the Sea (Santa Monica Chamber of
Commerce), Showman Shooter
(Winchester-Western), Men. Steel
and Earthquakes ( Bethlehem Steel
Company), Hunting with a Cam-
era (Harley Davidson Motor Com-
pany).

Quest for Adventure is constant-
ly being refreshed by new product,
and as in all Modern series, carries
a standard introduction and clos-
ing title to build continuing audi-
ence interest.

Three Quarter-Hour Shows

Quarter-hour series now offered
by Modern TV are Scope, present-
ing 80 films on "the world around
us"; Encore, 60 pictures with a
special appeal to women; and The
Modern Home Digest, which was
created especially for television and
offers three different featurettes in

lODERN '

RAINBOW^
THEATfR I

each episode with matching lead,
bridge and end titles. Because new
material is constantly being added.
The Modern Home Digest is useful
as a year-around program, allow-
ing for periodic re-runs. WPIX,
New York, has featured the pro-
gram for over a year, with very
good response.

Half-hour programs in the Mod-
ern line-up, in addition to Quest
for Adventure, are Highway Holi-
days, 14 state travel films, all pro-
duced for Esso and available in its
marketing area only; Modern Rain-
how Theatre, which is composed of
50 of the finest in color film pro-
grams and chosen particularly with
color telecasting in mind; Modern
Almanac. 35 timely reports on new
ideas, methods and equipment in
modern agriculture; Ladies Day,
80 packages of feature material
aimed at the gals; Young World,
slanted to the teen-age audience
with 1 15 programs available; Fore-
cast, 1 30 programs of a more gen-
eral nature on "the promise of the
surging sixties'"; Pageant, a series
of 1 30 documentary films about
America and its people in the
Atomic Age.

Other current half-hour shows

are Modern Science Theatre, some
of the best film material available
about today's men of science and
the applications of modern tech-
nology to industry, homes and na-

tional defense; Holiday, which ks
40 travel and recreational fas.
featured; and PS. a potpourri o 16'f
outstanding films on a broad I (el
of interest. i, 3'

AMSOfialion Film.s in lOO MaritelN Willi

•w Association Films" big series pro-
gram is American Odyssey which
has now been booked into almost
100 markets. 69% of these sta-
tions have scheduled it for 26 con-
secutive weeks and most of them
are renewing for a further 13
weeks. Indicative of the success of
the program is that in market after
market it is running in Class "'A"
time.

Association Films attributes de-
mand for the series to the increas-
ing public interest in, and aware-
ness of, informational programs of
a public affairs nature. Films in
the series deal with such timely
and topical subjects as inflation,
traffic congestion, federal govern-
ment at work, and developments in
the fields of agriculture, industry
and science.

These Sponsors Participate

Some participating sponsors in
the series are: Gulf Oil, Hamilton
Watch. General Electric. United
States Steel. Chas. Pfizer, News-
week. Institute of Life Insurance,
American Medical Association.
Firestone. United Fruit, De Beers
Diamonds. Thos. J. Lipton, Smith.
Kline & French, etc.

Other Association Films series
are Hiitts 'N' Helps for Home-
makers — The Woman's Club of
the Air. which is specifically aimed
at daytime TV programming and
offered in segments of quarter-
hour, half-hour, or "the Hints 'N'
Helps Five-Minute Shelf."

Sterling's ilka Chaite Shotr on Both Film and Videotape

_P"

Based on Association Fins
rule-of-thumb estimate of 5O,i)0
audience per telecast, participtts
in the A merican Odyssey and f/^/j
W Helps programs are told tojc-
pect about 100 telecasts or 5.0(,i
000 viewers. At a booking chi';e
of $15, this comes to 30c ::r
thousand viewers. In addition, so-
cial rates of $12.50 per boollig
are available to sponsors with tfie
titles participating. ,

Coming up soon on the Assoiii-
tion Films roster is a new series
Your Neighbor- the World, wl h
has been heavily subscribed |y
sponsors and booked by statiis
for the summer and fall seasons^

H- Sterling-Movies U.S.A. has sev-
eral series now playing successfully
on the air waves. One — the Ilka
Chase Show — differs considerably
from other series in that each of
the 26 half-hour programs features
Miss Chase and either "live" inter-
views and demonstrations or seg-
ments from various sponsors" films.
Another novel feature is that the
Ilka Chase Show is offered — free,
of course — on either film or video-
tape. 51 stations have booked the
series to date and 1 6 shows have
been completed with more in reg-
ular production.

Another videotape offering from
Sterling-Movies U.S.A. is a series
of four hour-long medical events
spectaculars adapted from original
programs on tape sponsored by the

Upjohn Company. Upjohn has s|)
contributed to public service T^|a
series of 26 half-hour films caljd
Frontiers of Science. \

Some of California Texas jil
Corporation's best travel films h;e
been packaged by Sterling intca
13-week series called Compc\.
Other series include Armchair /
venture. 1 3 quarter-hours on tr
el; Topic, which covers the baf-
ground of important news subjc^s
of the day, and is offered in 3
quarter-hour programs; Advent \e
in Living, a 26-week half-he
series which shows how Ameri(
industry, through research, exp
sion. new systems and equipme
exerts great influence on our d;
living; and The Art of Investi
13 five-minute featurettes.

BUSINESS SCREEN MAGAZIlS

(toin'rnlion Itt prinnnlv Iradv

New York Film Producers Hear Senator
Javits at Third Annual Industry Dinner

EMBFRS and guests of the
New York lilm Producers
lociation heard Senator Jacob
Javits (R.N.Y.) call for the
rlblishnient of a U. S. Business
Fn Advisory Board for Overseas
\ rkets. The senator was the
est speaker at the FPA's third
i ual Industry Dinner, held at the
Pza Hotel on Monday evening,
jje 13th.

ntroduced by FPA President
L' Blair who spoke about the ac-
cnplishments of the association

/•■/'. ■( I'icsidcnl Lee Blair

atl its growth in recent years. New
lYrk's senior senator pointed out
:t!t a U.S. Business Film Advisory
iBird could greatly help in coor-
1 dating the joint film activities of
ill U.S. Information Agency with
lA erican business to maintain the
il;;e lead U. S. documentary films
ipsently hold over their Russian
ic( nterparts.

Favorable Tax Legislation?
"There is presently legislation in
tl Congress with a good chance of
eiictment at this session which
«uld encourage U. S. concerns
it.mgh favorable tax treatment to
enblish Foreign Business Corpo-

F;deric Gamble. Presideni, Amer-
hn Assn. of Ailvt'nisin>; Agencies.

rations in undeveloped areas." Sen-
ator .lavits said. "This means that
training tilms will be needed to
help develop the potential of un-
skilled manpower, informational
movies ... to help educate the
locality as well as the plant em-
ployees in the workings of the
private enterprise system, its ad-
vantages and its responsibilities,
and common objectives shared by
such companies and the countries
in which they operate."

240 Attend the Affair

The FPA dinner, organized by
Executive Director Irving W. Ches-
kin. and now a tirmly tixed annual
event in the New York lilm indus-
try calendar, was attended by a
record crowd of 240 producers,
sponsors, service organization
heads and labor officials. Distin-
guished guests on the dias included:
Master of Ceremonies Mike Wal-
lace; John Ford, A-V Committee
Chairman of the Association of
National Advertisers; John Franca-
villa. East Coast Council Chair-
man, I.A.T.S.E.; Frederic Gamble,
President of the A. A. A, A.; Jacob
Mandelbaum, Federal Mediation
and Conciliation Service Commis-
sioner; Alan Morrison, President
of the Industrial Audio-Visual As-
sociation; and Richard Walsh,
President of the International Al-
liance of Theatrical and Stage Em-
ployees. 5S'

BUSINESS SCREEN CAMERA

Top row. left: Gene Levy, Camera
Equipment Co. At right; John J.
Francavilla. Clir. East Coast Coun-
cil, lATSE, and Mrs. Francavilla.
Second row, left; Louis "Doc" Feld-
man, Dit-Art Film Labs, Inc. Right;
TV star Mike Wallace chats with
Senator Javits. honored guest.
Third row, left; John Ford, Chair-
man, A-V Committee, Assn. of
Nat'l. Advertisers. At right; Jack
Bernard, President, Rapid Film
Technique, Inc.

Fourth row. left; Joseph Tanney.
President, .S.O.S. Cinema Supply
Corp. At right; Robert Gross, Pres-
ident. American Film Producers,
and Mrs. Gross.

Bottiim row. left: Jacob Mandel-
haiini. Commissioner, Federal Me-
diation and Conciliation Service.
At right: Herbert Gimter, V.P.,
Radio & Television, Ted Bates^.
& Co.. and Mrs. Gunier. I

NJMBER 4 • VOLUME 21 • 1960

iC'F photographer Frank Chow lenses ruins at Persepolis. near Sniraz,
Iran. This is view of main entrance hall to palace.

Turkish soldier stands guard bejore Atatink'.\ tomb in Ankara. Tui;\
as photographers Chow and Herman Wall check the camera.

New Light on Lands and Peoples of the World

nt'l 4'oiiimiini4'alioiis Foiiiidalion Oi^wk Build I'scful X>w Audio-Visual Toolts

jet-age world in

Gi I riNG THE Picture of peo-
ples, economies, and the cul-
tures of lands abroad for
both educational and business use
in America is taking some of the
best creative and technical minds
in the U.S. film industry into far-
away places.

Joining forces with their coun-
terparts in countries overseas, they
are bringing back visualizations for
schools, export and import group
study, and a myriad of other uses

in this smaller,
which we live.

Active in Middle East

A case in point is the work of
the International Communications
Foundation, currently active in the
Middle East, and with special at-
tention given recently to Turkey.
That nation epitomizes the tremen-
dous importance of visual interpre-
tation for real understanding, high-
lighted by the recent uprising of

youth groups which led to the over-
throw of the Mendares" regime.

Because of the necessity of un-
derstanding world-wide current
events and the influence of the past
on them, in other countries as well
as our own, ICF is probing into the
heart of nations abroad and creat-
ing pictorial and sound representa-
tions of the way of life and spirit
of the people of those cultures
most removed from the normal
frame of reference of the average
American.

These representations are made
within the perspective of the his-
toric and cultural heritage which
formed and currently influences
contemporary society in the nation
being studied.

Sound Slidefilms of Turkey

ICF stalTers have brought the
picture of Turkey into focus in
several ways. A series of sound
slidefilms in color covers different
aspects of Turkey today and yes-
terday. The History of Asia Minor
depicts in beautiful color a pano-
rama of historical sights that sum-
marizes Turkey's history. Art of
Asia Minor is a pictorial mosaic of
the finest examples of Turkish arts
and crafts. This presentation is
designed primarily to create a re-
spect for the cultural heritage of
the people of this country which
dates back to ancient times.

Balancing these productions are

two present-day documentary ■'it
films examining Turkish City je
and Turkish Country Life, 'ky
Life introduces four typical uim
families in various economic bn ic-
ets, and follows members of the
families through an average ly
at home, work, school and in'ie
community. Village Life reco ts
experiences of country familiein

similar, intimate manner.

'■ts

of 33 '3 LP records accompany .le
slidefilms to add sounds of Tur^h
life to the narration. ]

Motion Picture Stock Film i

Motion picture footage has so
been produced on certain port as
of the pictorial coverage, jid
covers in detail some of the b-
jects included in the expansive ill
photo collection. The motion c-
ture stock footage is available sr
inserts and other program usejy
business and television producs.

ICF has collected and crepd
what amounts to a color pic
encyclopedia on the nation,
comprehensive catalog illustr
the basic collection of some
still photos on Turkey. Reproi
tions are available in the oric
color or black-and-white print;
to 16" X 20" in size, as well a
35mm color transparency ft
Some have been produced in th
dimension. I

Thus far. the Foundation ps
sent technical crews to Turfy.
Iran, Pakistan, Afghanistan id
Yugoslavia. These crews, inflt
on thoroughness and accurny-
supplemented their own pho-
graphic and research workf'y

Left; standing beside palace columns of ancient treasure city of Pef-
polis. C/iow and Wall clieck historical facts with Iranian guide. Ejlt
in .'^10 RC. city was destroyed by Alexander the Great in 330 ;^-

BUSINESS SCREEN MAGAZlE

jnbing cxistini; lilcs at .ill Initcd
^itions agencies, several U.S.
[ vernment Agency files, and the
! 'crnnient and commercial tiles
iiiilable in the ciumtry itself. All
iiilable documentary motion pie-
ties on each country were re-
k'lved. and arrangements were
ndc lor the foundation to dis-
kiuite the best of these which were
n otherwise available in the •-
Liied States.

A sample collection of the
viious types of music of each
n ion was also made, as well as
a'usic ethnographic museum col-
ic ion. The materials collected
b the crew are supported by an
eicllent reference library of books
all periodicals.

Build Audio-Visual Kit

'CF, a private, non-profit edu-
cronal and cultural organization
hided by Lawrence Van Mourick.
Ji and interested in the promo-
tio of international understand-
in. has assembled the sound slide-
liLs, still prints, and Turkish
nyic recordings into an Audio-
\)Ual Kit. a complete instructional
uit being used in schools through-
ojthe United States.

i^lso included in the kit are short
tejbooks and four significant arti-
fii|s representative of daily life of
tfj Turkish people. They are a
Zi^ui, an oboe-type instrument
UJli to accompany Turkish folk
dicers and singers; a bowl and
SI on, traditional eating utensils;
piyer beads, used by Turkish fol-
ic ers of the Moslem religion; and
ajpical mIwoI hoy's Inn.

CF has made the Turkey Kit

ilabl

e at a minimum cost

slightls more iluin the basic repro-
duction cost. I he loundation is
also interested in a program of
sponsored distribution to make
productions moic widcK asailable.
Now VC'orking on India

Currently working on a project
preparing kits similar to the Tur-
key Kit on Iran. Pakistan. Yugo-
slavia, and .Afghanistan. President
Van Mourick has recently been in
Indi.i preparing audio-visual ma-
terials on the Hindi-Urdu language
of India and significant aspects of
the culture of northern India, for
the U.S. Department of Health.
Education and Welfare. These
materials, to be used by the Office
of E d u c a t i o n for college-level
courses, include a motion picture
and 40 sound slidefilms.

Van Mourick heads a complete
production stall' in India which in-
cludes writers, still and motion
picture photographers, and tech-
nical consultants. The purpose of
the color motion picture is to in-
troduce the culture of the area in
which the Hindi Icmguage predomi-
nates. It will be 31) minutes long,
and will have both Hindi and
English sound tracks. Scheduled
completion date for the photo-
graphic phase of the India project
is December I960.

Explore Other Media

The Foundation is also explor-
ing many other educational and
mass communication media ap-
proaches to fully utilize the wealth
of material on hand. Among the
projects under way is one that will
employ this type of audio-visual
representation as the cultural sub-

I CONTINUED ON P.JiGE 56)

/ village of Chul. Turkey, ICF President Lawrence Van Mourick, Jr.
.vnv.s motion picture to villagers, projecting through windshield of
nera van. They watched their first movies in pouring rain.

Here's cast of "Last Clear Chance" in which actor Bill Boyett (2nd
from right) was the only professional. Producer Bob Carlisle (3rd from
right) supervised making of new Union Pacific safety picture

That "Last Clear Chance" lo Live Safely

.1^[i .^A\v2irfl-^\ iEiiiiii!* .\iil4> S;il'«>lv Film l>4»ni fli4> I'liiikii I*:i4*ini*

Sponsor: Union Pacific Railroad.
Title: Last Clear Chance, 30
min.. color, produced by Wond-
sel, Carlisle & Dunphy, Inc.
jk People keep running into trains.
No matter how many blinking
lights, bells and other warning
signals, people just won't look.

Union Pacific, a railroad with
one of the best safety records in
the world, goes to great lengths
every year to tell the story over
and over — "Stop, Look & Listen"
— "Don't Let the Double Track
Double-Cross You." etc. It has
seldom been told more eft'ectively
than in Last Clear Chance, UP's
latest safety film, recently released,
and this year's winner of a Na-
tional Safety Council Award of
Merit.

Why Accidents Happen . . .

Filmed on location along UP
tracks in Idaho. Wyoming and
Colorado. Last Clear Chance
makes its safety message poignant-
ly clear through a tragic screenplay
ending in the death of a main
character who smashes his car into
a train. It shows that all the me-
chanical equipment in the world
won't do the safety job if personal
equipment is faulty — eyes, ears,
refle.xes and judgment.

WCD Producer-Director Robert
Carlisle has worked with Union
Pacific before, starting with his
memorable film. Ski Chase, which
UP sponsored several years ago.
With Francis B. Lewis, UP's Safety
Director and W. R. Moore. Public
Relations Director. Carlisle hunted
locations for the film all over the

west, coming up with Nanipa and
Meridian. Idaho, for the main
sequences.

One Professional in Cast

Bill Boyett. of the television
show Highway Patrol is the only
professional actor in the film and
he plays a competent role as an

• 1 9 fi 0

Above: (left to right): Colorado
State Police Capt. Handrick: Mr.
Carlisle; and Nam pa (Idaho)
Mayor. Thomas Leupp.

Idaho State Police officer. Local
people were cast in all other parts,
and under Carlisle's direction have
done an excellent job.

Distribution is through Union
Pacific's Film Library in Omaha.
Neb. It is free on request to com-
munity groups and television sta-
tions. S'

* :f: :'fi

Editor's Note: for news of other
current safety films, see page 46
of this issue.

Producer Laszio HavL-il.ituI iIhh ki;n)uiicl. iii^lii of door) supervises the
filming of "Junior Achievement, U.S.A." at site of a successful real-
life project in Bridgeport . Conn., making metal magazine racks.

Youth Learns About the World of Business

Junior Afhifvpmenl'x Own NIorv In llr»u(ihl l» Iho !>><r<'pn

Sponsor: Junior Achievement.

Inc.
Title: Junior Achievement, U. S.

■4., \4y, min, b/w, produced by

Haverland Film Productions,

Inc.
ii Junior Achievement. Inc. is a
foundation dedicated to encourag-
ing young people to learn business
principles and practices by actually
going into business for themselves
in guided projects during the
school year. To spread word of
JA's own achievements and to en-
courage more businessmen to par-
ticipate in the work. Junior
Achievement will soon release this
lilni which documents a typical
project of a JA company.

As the film shows. Junior
Achievement companies are re-
cruited in high school assemblies.
Members come from all schools in
the community and from many dif-
ferent backgrounds. What unites
them is an interest in learning
about business, and taking part in
an actual business conijiany of
their own.

The film's typical JA company,
operating under the advice of local

businessmen, but making its own
decisions entirely, decides to man-
ufacture and sell metal magazine
racks. The company's members
raise capital by selling stock at 50c
a share to family, friends and
neighbors, and receive wages and
salaries for their work just as in
a regular business.

Junior Achievement U..S.A.'s ty-
pical company completely sells out
its stock of magazine racks at
year's end. A profit was earned,
checks go to investors and the com-
pany is disbanded.

Taking part in the film are
Frank Johnson, Assistant Admin-
istrator of the Guggenheim Found-
ation, a former Achiever, himself,
and Edwin H. Mosler, Jr., presi-
dent of the Mosler Safe Company,
who has given leadership and sup-
port to the J A program for many
years.

Junior Achievement. U.S.A. was
produced and directed by Laszio
Haverland with Associate Producer
and Director of Photography Ar-
pad Makay. William H. Steinberg,
Jr. and Hugh B. Sweeny. Jr., of
the JA staff, wrote the script. S"

li;4M»n«»nii4> l*iiiior:ini:i ol'

Sponsor: Minneapolis Star and

Tribune
Title: Where the Future is Born,

26 min., color.
■^ The story of the economic de-
velopments of the Upper Midwest
— Minnesota, North and South
Dakota and western Wisconsin —
is told in this new film designed
to attract industry to the greater
Minneapolis area.

The film describes the blend of

Am4>ri«'ii*.x Ippor .>li<|\v«vsl

science and imagination with an
abundance of natural and human
resources in the Upper Midwest,
the land "where the future is
born."

Available to business organiza-
tions, copies can be obtained by
addressing a rec|uest on letterhead
to William A. Cordingley, Nation-
al Advertising Manager, Room
100, MiNNEAPOLi.s Star and Tri-
bune, Minneapolis. \m>

*=*

CASE HISTORIES OF CURRENT SPONSORED FILM PROJEC'S

Film Introduces Rich Plan to Homemakeij

.Showings to Women-K Groups of ".A Betlor War of Living
.\r.- Iluilding Leads. Salos for This Frozen Food ( oi r

Sponsor: Rich Plan Corporation. ,^,a

Title: A Better Way of Living. t

20 min. color, produced by Keitz |

& Herndon.

GRANDMA Didn't Really have
it too easy in the good old
days, with her washboard, wood-
burning stove, and water from a
back-yard well. Added to this was
the time involved in preparing a
single meal from scratch, and
grandma was left with little spare
time to spend with her family.

Today's homemaker, however,
can benefit from all the conven-
iences available to her, to help her
enjoy A Better Way of Living. This
film by the Rich Plan Corporation
enticingly shows in full color just
what the woman of today has in
store for herself and her family
when she takes advantage of food
planning the Rich Plan way.

Direct Selling Program

The film itself is part of the
"party plan" of direct selling —
getting together a group of ladies
for a party and then launching a
sales presentation. The Rich Plan
differs from the method usually
used by firms selling cosmetics,
jewelry, plastics, etc. At the party
the film is merely shown as a lead-
getting promotion device. Few if
any questions are answered fol-
lowing the film, and the salesman
contacts the guests of the party on
the following day to set up an ap-
pointment with them and their
husbands.

Produced by Keitz & Herndon
of Dallas, A Better Way of Living
explains exactly how the Rich Plan

Below: President E. D. Wright of
Rich Plan Corporatiim (at right)
tells a typical consumer family
advantages of home food plan.

This appealing young gardener is
featured role in Rich Plan in

is carried out — from the cib-
pickers in the fields through wil-
ing, inspection, packing, id
quick-freezing, to delivery righio
the freezer door.

The film shows how the hoe-
maker can conveniently plac a
telephone order for a supply pf
food — "garden fresh" fro'ii,
ready to cook and eat, and fulbf
the natural vitamins that are b-
tained due to the rapid procesig
operation of less than four hijrs
from field to freezer. I

Turn Leads Into Sales

A Belter Way of Living has tin
successfully received. Rich J\n
representatives using the filn at
parties have been making foil v-
up appointments with fifty penht
of the prospects, and experiertd
salesmen have been closing ne&y
four out of five presentations wen
the appointment was secu 'd
through the use of the film on lie
party plan program. |

Donald J. Drury, Rich Pli's
vice president in charge of mark-
ing, says "... from the result of
our party plan program, we 're
delighted with the excellent i)b
which A Better Way of Living tbs
in establishing in the minds of
women the stability and practifl

ity of our program. This pre
position of the prospect's n
makes the presentation easieito
obtain and the sales easier
close."

The primary purpo.se in pe
production of this film was to lye
a vehicle to better public relatps
not only of Rich Plan CorporaU
but the food plan industry ria
whole. When the Rich Plan lO-
(continued on page .i)

BUSINESS SCREEN MAGAZlE

Schlitz Tells Story of Corporate Growth,
Faniilv History in 'Toward the Light"

l'|i<ial<>!>> Triiililioiis

til'

°3i**l ill l^rniiiiilii* I*i4*fiir«' til' I'ri'sfiil

Sonsor: Joseph Sclilit/ Brewing
I rompany.

Ti.e: Toward !he I.ii;hi. 27 niin.
;olor, produced by Wilding. Inc.

•ii Family tradition is a proud
hitage among leading members
oihe brewing industry in .(Xmer-
i(j and nowhere are "family" and
spdards. the fruit of decades,
njre staunchly upheld than among
ill people of Milwaukee's famed
Ji. Schlitz Brewing Company. In
a era of pat slogans, the banner
lorMake Mine Schlitz" has been
c:ried over a century of steady
c wth with unchanging adhcrance
l(.|uality.

This year, the many thousands
0, employees, c u s t o m e r s and
funds of Schlitz have been up-
id|ed on both history and philos-
oiy through the medium of
hvurd the Lli;lii. a Technicolor
n|tion picture, produced by Wild-

itj. Ii
dhts

of both family and company
tipugh the past 1 10 years. The
sty line has enough drama from
tde-life to make a first-rate the-
a|cal release.

jYoung Pioneer Travels West

From the opening scene laid in
tli happy confines of the Bavarian
ir where young August Uihiein
b:;an his journey to America in

IS.'iO. this colorful tale moves
across the Atlantic to that small
Milwaukee brewery where Jt)seph
.Schlitz was to help build a great
enterprise for the future. This
former bookkeeper and "very good
right arm" of founder August Krug
became the trustee of the family
fortunes through the late ISOO's.
turning over the management to
the well-trained hands of August
Uihiein just before his tragic death
in the sinking of a Trans-Atlantic
steamer enroute to Europe.

I mpetus to the company's
growth had come through another
historic incident: the great Chicago
lire of 1871 where August had
found an opportunity among the
thousands of workmen who rebuilt
the city. His shipments of barreled
lager spread the name of Schlitz
throughout the country when the
builders of Chicago returned to
their homes. With his brothers Al-
fred. Henry and William Uihiein,
August took the company through
the ensuing years of growth and
the inevitable periods of trial.

Yeast Discovery Was a Key

in the Dane Hansen's discovery
of controllable yeast culture.
August found the scientific control
he needed to challenge world mar-
kets; determined to make his city
a center of culture, he brought

The traditions of Schlitz uiul "the real joy oj i;ood liviiifj;" joiind their
inspiration a century ago in Bavaria's Golden Crown inn.

famed singers and concert musi-
cians to the park he founded. In
I<S93. a year of deep depression,
his faith and ready cash turned a
bank run into solvency and re-
stored confidence.

A New Generation Moves Up

By the time of his death on a
pilgrimage to his childhood birth-
place, in 1911, a new generation
had ;dready taken hold. Erwin,
Joe, and Robert Uihiein were car-
rying forward the family tradition,
pioneering the now-familiar
"brown bottle" that protected the
delicate flavor of the brew, facing
the crisis of prohibition.

Though most of the sprawling
buildings in Milwaukee were silent
and empty, the leaders of Schlitz
considered plans to rebuild their
plants from the ground up. The

decision was made, "to gamble on
faith in the American people" and
on the day of repeal, in 1933, a
new era began.

The Credo of a Company

Toward the Lii;ht takes its title
theme from the credo that "man.
even though he is struggling in the
dark, can and will move inevitably
toward the light." Expanded fa-
cilities are presented in modern-
day sequences that show new
plants in New York, Los Angeles,
Kansas City and Tampa. Under
Erwin Uihiein, renewed emphasis
on "a business founded on people
with pride in their crafts" conveys
the image of a company whose
position of leadership in its com-
petitive field is soundly based on
its faith in the future. The film
amply justifies its title. R'

L'tle August Uihiein began hi.s
i(iriiey from the Golden Crown

to meet his grandfather and Joseph
Schlitz in far-away Milwaukee . . .

Workmen who rebuilt Chicago

after the fire discovered Schlitz ■ ■ .

and Hansen's yeast made it pos-
sible to challenge the world market.

1 ith and ready cash iielped stop a
tlnk run in ilie depression oj '93.

"Schlitz is a business founded on
people witti pride in tlieir crafts."

Planning made the rebuilt jacilities
that were ready on Repeal day.

lUMBER 4

VOLUME 21 • 1960

Erwin Uihiein asks "can we cap-
ture a personal business in print?"

•t. A-

1^/1

Indusiry film men and siiidio technicians pictured at F & B seminar.

Florman & Babb Host Animation Seminar

('«ni|>aiii«>N and PrndiKM'rN Share Tet-hniquoN in .>'<>» Y»rk

/^VER A Hundred film artists
^-^ and technicians attended the
workshop-seminar on animation
film techniques held in New York
on June 12-15 under the auspices
of Florman & Babb, Inc.

Among the 70 companies and
organizations whose representa-
tives attended the sessions were
General Electric, Bell Telephone,
Ford, General Motors, I.B.M.,
Shell Oil, Lockheed, Martin, North
American Aviation, Boeing, Thio-
kol, Eastman Kodak, Republic
Aviation, Continental Can, etc.
Also attending the four-day work-
shop-seminar were representatives
from such lead motion picture and
TV production firms as Jam
Handy, NBC, Holland-Wegman,
Canadian Broadcasting Corp.,
Robert Lawrence Productions, Bay
Slate Film Productions.

Pittaro Opens Seminars

Ernest M. Pittaro, TV Film
Production Supervisor at Dancer-
Fitzgerald-Sample, Inc., led the

first seminar, discussing in detail
the basic techniques involved in
animation film production.

A special highlight of the semi-
nar sessions was the panel discus-

Panelists Boh Klaei;er and Robert
Yung talk on story hoards . . .

sion on different aspects of the
storyboard. The panel, which con-
sisted of William R. Duffy, of
McCann-Erickson; Robert Klaeger,
of Klaeger Film Productions;
Robert Yung, of Elektra Film
Productions; and Eli Feldman, of
Pelican Films, was moderated by

Story board panelists (/ to r): Mary Ellen Bute (Nemeth.) Wm. R. Duffy
(McCann-Frickson): Robert Yung (Elektra): and Eli Feldman fPelicaii).

Mary Ellen Bute, of Ted Nemeih
Studios. Each panelist introduced
a special selection of animation
films and answered questions from
the floor on the problems encoun-
tered in originating and developing
story concepts in these films.

A special workshop session in
advanced animation techniques
was devoted to the showing of 23
animated film commercials sub-
mitted to the recently held Ameri-
can TV Film Commercials Festi-
val. In many instances the com-
mercials were re-run a number of

Host Arthur Florman (//( ctr, dark
glasses) demonstrates animation
technique to Seminar guests.

times and stopped on a specific
frame under analysis.

The list of guest speakers in-
cluded Maurice Levy, of Eastern
Effects, Inc.; Peter Cooper, of
Robert Lawrence Animation, Inc.;
Irving Scheib, of 00 Motion Pic-
ture and TV Titles; Kenneth F.
Drake, of Gene Deitch Associates;

Vic James, of the Arriflex Cc'(o-
ration; and Herbert Kerkowof
Herbert Kerkow, Inc.

Wide Range of Subjects

The speakers led discusses
that covered a wide range of tc;cs
from studio organization, t;;s,
special effects, creative probl'is,
producer-agency-client relatior[to
the utilization of new technl
such as the Technamation pro(
Field trips were made to the
Art Film Laboratories and
Ansel Studios, a New York ani
tion film production firm.

Warren Portman, a n i m a t
equipment designer and manu|
turer, led six workshop sessi'
He discussed such topics as
preparation of art work, the l-;ic
operation of the animation si ad
and compound, the use of le
animation camera and the sp( al
features of the Triplex stand, .o
full sessions were devoted to d-
vanced animation techniques. |A
special series of slides were shb
to illustrate in close-up the var isi
operations under discussion.

May Become Annual Event

Greatly pleased by the enth i-
astic response of the particip; s,
Arthur Florman, who origin ;d
the idea of this first animation |m
seminar and workshop, indie;
that the event may become a n
lar feature of his company's
vice to the film industry.

T«vo .X«>w >»fi<'n«M' Films From Roll l.alioralori«>»

H- Continuing a program estab-
lished three years ago to make
audio-visual aids to science educa-
tion primarily on the college and
university level, the Bell Telephone
Laboratories is offering two new
sound motion pictures for use in
science and engineering classes.

The films. Memory Devices and
Similarities in Wave Behavior,
were prepared under the guidance
of Bell Laboratories" scientists and
engineers.

M e m o r y Device s ( 1 6m m ,
sound, color, 27 minutes ) is a nar-
ration which shows information
storage devices used in modern
computing machine memories and
explains how binary information is
stored in them. Basic concepts
and terms are explained and op-
eating mechanisms are described.
Also shown are punched card and
tapes, relays, magnetic tapes and
drums, and other memory devices.

Similarities in Wave Behavior
( 16mm, sound, b/w, 26 minutes)
is a demonstration-lecture by Dr.
J. N. Shive of Bell Laboratories,

Specially built machines and si
motion effects simplify the den
strations as he discusses sinii
ties that exist in the behavioi
waves in various mechanical, ec-
trical, acoustical and optical v.c
systems.

These new films are the sevt th
and eighth productions compli'd
by Bell's college-level educati(al
unit. Other films in the series re
Brattain on Semicoiuiuctor rhy.s,
Crystals — An Introduction, ff)-
marine Cable System Developm)!.
all 1 6mm color-sound motion k-
tures.

Also, The Formation oj Fe\>
magnetic Domains, and Zotte M t-
ing. both color-sound filmstripsA
two-record album entitled "le
Science of Sound," contain g
demonstrations of acoustic p-
nomena has also been produce

All audio-visual aids in is
series are designed for classrcm
use and contain no advertisg-
They are available on free In
through local Bell Telephone Cd-
pany offices. f

BUSINESS SCREEN MAGAZi:E

^■; ^3S;s

Jt's the Picture Zkat Counts.

*'or quality production, more and more of the quality accounts are
intrusted to MPO's care . . . and below is a list of companies whose mo-
ion pictures* are currently being produced by MPO:

:ONSOLIDATED NATURAL GAS COMPANY
:. I. DuPONT DE NEMOURS & COMPANY
-ORD DIVISION, FORD MOTOR COMPANY
Bj ORD MOTOR COMPANY
'; iREATER NEW YORK FUND
t] jULF oil CORPORATION

UNITED STATES STEEL CORPORATION
' r20 to 30 minutes in length.

^or detailed information regarding MPO's Creative staff and studio facilities, write or
* ■ \all Judd L. Pollock, 15 East 53rd St., New York 22, New York. MUrray Hill 8-7830

JOHNSON & JOHNSON

MONSANTO CHEMICAL COMPANY

PAN AMERICAN WORLD AIRWAYS

SWIFT & COMPANY

UNITED STATES ARMY

UNITED STATES RUBBER COMPANY

Productions, Jnc.

in NEW YORK CITY

15 East 53rd Street
Murray Hill 8-7830
•

In HOLLYWOOD

4024 Radford Avenue
POplar 9-0326
•

in DEARBORN, MICH.

921 Monroe Avenue
CRestview 8-4412

THE Success Story of Chi-
cago's Geo. W. Colburn Lab-
oratory, now celebrating its Silver
Anniversary, can be credited for
the most part to the men behind
the growth of the company.

The development and advance-
ment of the laboratory since its
formal organization in 1935 is re-
flective of its dynamic founder and
president, George W. Colburn.
Stories highlighting his life tend
to shape the history of the com-
pany ever since he converted his
grandfather's gas stereopticon to a
home movie projector.

This was a remarkable feat,
since he did it at the age of 16.
with the aid of hair pins. Tinker
Toys, and a Mechano set.

Built 9.5mm Printer in '28

When his grandfather passed
away in 1928. the family turned
to George to have copies made of
some movies that were taken of
grandfather on 9.5mm motion pic-
ture film. After scouring the Mid-
dlewest unsuccessfully trying to
fmd a source to handle this print-
ing, he decided to build his own
printing machine. Several months
later he received his first inquiry
from St. Louis requesting conver-
sion of footage of 9.5mm Pathe
film to 16mm film.

By 1934, these inquiries were
arriving from all parts of the world.
There were 28mm, 17.5mm. and
9.5mm sizes to be transferred to
16mm and the Xmm size came
into existence.

By this time. George had built
his third and fourth precision
printer and could accommodate all
three ditterent sizes of film. With
this newly-dcsign ed and built
equipment, George proceeded to
put an ad in "Movie Makers"
Magazine that announced the new
and special Colburn service of re-
ducing 16mm to 8 mm tilms. Be-
fore long, orders began to pour in.

Bob Colburn Joins Company

Progress of this type continued.
In 1935. Robert A. Colburn joined
his brother as a partner. The
following year another brother.
John, added his services and the
laboratory moved from George's
home quarters to Chicago's Mer-
chandise Mart. Shortly after, the
fourth Colburn, Francis, joined the
rapidly expanding new company.

In 1940, sound recording and
mixing equipment and studio were
added. During World War U, the
Slide and Filmstrip Department
grew while working on aircraft
identification slides and other train-
ing devices.

Incorporation came in 1946, and

A Silver Anniversary Slurred With Success —

Colburn Laboratory Has a 25th Birthday

.\ii liitluslrv l.i'ador. tifo. tolburii F«iiinlpd Tompanv in 1»35

the lab moved to its present loca-
tion at 164 N. Wacker Drive,
Chicago. Equipment and product
additions were made, and in nine
years the company had expanded
and taken over the entire building
—six floors. In 1956 and 1957.
extensive color processing equip-
ment was added to operations.

Employment Nears 100 Today

Employee figures tell a story in
themselves. They jumped from 10
in 1942 to five times that in 1950;
total personnel now nears the 100
mark.

The impetus for progress comes
from George Colburn, who has led

the national affairs of the labora-
toi7 in recent years. His recogni-
tion is not limited; he is promi-
nently identified as chief executive
of the Association of Cinema Lab-
oratories.

Milestones of Achievement

In addition to President Col-
burn, the company is headed up by
an impressive group of able tech-
nicians and executives who, with
similar aims and ingenuity, are
rapidly marking oft' the milestones
of achievement, growth, and ad-
vancement for the Laboratory.

We wish George and his team
all success in the years ahead, y^

i^CO

oil save

with

3 rentals
ways
— 'O

Cameras: 16mm & 35mm Sound
(Single or Double System)- Silent
Hi-Speed

Lighting: Arcs - I ncandescents

Spots-Floods-Dimmers-

Reflectors— All Lighting Accessories

Sound Equipment: Magnetic-
Optical Mikes- Booms

Crip Equipment: Parallels—
Goboes— Otfier Grip accessories

DoUies: Crab— Western— Portable
Panoram— Cranes

Lenses: Wide angle— Zoom—Tele-
photo— Anamorphic

Generators: Po r ta bl e— Tr UC k

Mounted

Editing Equipment: McviolaS

Viewers— Splicers -Rewinders
Projection Equipment: 16mm S

35mm— Sound & Silent Slide
Continuous

Television: Closed Circuit TV
O hare Camera Car:

*CECO Trademark of Camen

Equipment CO.

K\cry piece of <'(|uipmont i.s
clicckcd nut [() iHTform "better
iIkiu nru.

our ace ouiilanl \\iM e\{>hiiii
le lax heiu'fils of rciitiiif;
versus buying.

OCECO provides all normal
ser\i(ini; /ree of charge.
More experts use CECO Rentals
more often — l)e<ause if \m- iIom'i
have it, who has?

Branch :

CAMERA EQUIPMENT CO., INC. OF FLORIDA

1335 East 10th Avenue . Hialeah, Florida

SALES • SERVICE • RENTALS

(Jflni€Rfl €ouipni€nT (g.jnc

Department S64, 315 West 43rd Street, New York 36.
New York • JUdson 6-1420

Gentlemen: Please rush me youi FREE complete citalogue
of Rental Equipment.

Name .

Fitm . .

Pi"'

"11

r »i\

Zone State-

Above: ariisl Maneck preseni\^
painting of her husl^and to /iLsj
Cieori;e Colhiirn at open hoiisi

Unveil Portrait of Founder
on Colburn's Anniversary

■k A color portrait painting of Cb,
W. Colburn. founder of the mom
picture laboratory bearing
name, was recently presented[c
Mrs. Colburn by staff artist Wei
Maneck. The presentation
made in the executive offices of
laboratory at 164 N. Wacker, (ji,'
cago, HI. as part of an open hc^
celebration marking the lab's
anniversary.

During the festivities that [i
eluded a tour of the lab facili
Mr. and Mrs. Colburn hosted kr
eral hundred visiting film mak
technicians, and company >
ployees.

Mr. Colburn heads one of
outstanding pioneer organizat
of the business motion pic
held. One of the directors of
Society of Motion Picture
Television Engineers, Colburi
recognized on a world-wide b
as an inventor and scientific e
searcher in - the motion pic re
field. ,, ,, ^ i

Animation Inc. Completes /^f
Navy Training Film Series j

■A- The third and final film i a
series of safety training films is
been completed by Aniniatli.
Inc., of Hollywood, for the Ny
and Air Force. |

Fliiiin Deck Safety, an anim;Hl
motion picture written and |J-
duced by Animation, will be u d
to indoctrinate personnel with si:-
ty measures on aircraft earn s.
Previously. Animation has c(i-
|ileted a Navy film on air stain
safety and an Air Force film tit J,
Beyond the Stick and Rudder. '

"Making films which will bh
teach and be interesting is a cll-
lenge we have met most ell--
tively." commented Earl Klii>
president of Animation, Inc., n
the completion of Flight DJi
Safety. "The Navy, in a very )-
usual series of actions, accepd
our product with little change. ^

BUSINESS SCREEN MAGAZIlE

'•■i

o inspire more and better suggestions, we use sound movies

WJ make ourselves ..." says Fred Denz, Manager, Suggestion Plan, Remington Rand Division of Sperry-Rand Corporation

'V; film many new efficiency-producing meth-
Jd submitted as suggestions from our various
d1; ts and offices. We show these suggestions
in ,se and add our own sound to the fihn —
naation as well as sound effects. The most
effiient way I know to do this is with this un-
usil Kodak Pageant Projector. It records
soid on film, lets us change or correct the
naation if we want to. (It also shows good,
brht movies anywhere, and hasn't needed re-
pa in three years of hard use.)

vVe show our finished movies to manage-
nrt, supervisors, employees. And when they

see how easy some valuable suggestions look,
they're inspired. New, efficiency-improving sug-
gestions roll in. And at a very low cost."

The projector Fred Denz talks about is the
Kodak Pageant 16mm Sound Projector, Mag-
netic-Optical. With it you can add sound to or
update any 16mm movie. You can change sound
any time ... to fit different audiences for sales
movies, for example. You can even add foreign
language narration to a film with no costly
problems.

Mail this coupon today for detailed infor-
mation about this Kodak Pageant Projector.

EASTMAN KODAK COMPANY

Depl. 8-V, Rochester 4, N. Y.

Please send me the literature checked below.

I understand no obligation is involved.

Q V3-44 booklet describing Kodak Pageant
16mm Sound Projector, Magnetic-Optical

□ Reprint of "Moke Your Own Movies," de-
scribing the Fred Denz procedure

Kodak Pageant Projector ) EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.

MBE R 4

VOLUME 21 • 1960

MEDICAL Film History is be-
ing made by the currently
successful motion picture Hospital
Sepsis: A Communicable Disease.
This documentary film for profes-
sional audiences, which analyzes
the problem of increasing concern
in hospitals — the occurrence and
spread of staphylococcus and other
infections — is being exhibited on a
worldwide basis. More than 550
prints have been made of the film
in four different languages, with
two more versions in production
now.

In terms of a single case history,
graphically illustrated by anima-
tions, prints, and charts, the film
demonstrates that control of bac-
terial infections in hospitals can
only be achieved by the alert action
of every element of the hospital
team, from surgeons in the oper-
ating room to the maintenance
personnel who scrub floors and
supervise systems of ventilation.

Answer to Vital Problems

The realization of an immediate
problem and the necessity of edu-
cating hospital personnel in ways
to combat that problem created the
need lor this motion picture. Noted
men in the medical field piuiled
their talents and research in the
preparation of the film.

Verification of its scientific con-
tents and visual ettectiveness are
the result of the collaboration of
Dr. Carl W. Walter, associate clini-
cal professor of surgery at Harvard
Medical School; Dorothy W.
Errcra, R.N., of the Institute for
Operating Room Nurses; Dr.
Prather Saunders and Dr. Robert
S. Myers, of the American College
of Surgeons; Dr. Dean A. Clark
and Daniel Schcchter of .he Amer-
ican Hospital Association, and Dr.
Stuart Mudd, Chairman of the
Committee on Research of the
American Medical Association.

Coordinated by Ralph Creer

The project was coordinated by
Ralph P. Creer. director of the de-
partment of medical motion pic-
tures and television of the AMA.

With the cooperation of the
ACS. the AMA and the AHA. and
with the aid of the professional
consultants from these national or-
ganizations, the film was written
and produced by Churchill-Wexler
Film Productions of Hollywood,
resulting in the medical motion pic-
ture which is winning acclaim from
all who have used it.

.Fohnson & Johnson, manufac-
turer of medical and allied prod-
ucts, made the film and its accom-
panying teaching manual possible
through a grant given as a profes-

THIS MEDICAL MOTION PICTURE IS MAKING HISTORY

550 Prints of "Hospital Sepsis" in Use

.1 & .1 Film's Six l.an^iua^f Vitsdoiis <o .\iti lloNpilsilN .\broad

sional service. Dr. John Hender-
son, Medical Director of Johnson
& Johnson, who served the film
project as its Editor, said "...
important as the film is as a pio-
neering documentary, it is perhaps
even more significant as another
outstanding example of the efl'ec-
tive pooling of resources and of
cooperation between members of
the health team in meeting a com-
mon problem."

Live Action and Animation

Production-wise, the veteran
talents of Churchill-Wexler turned
out the convincing case-study
documentary with live action tak-
ing place in an actual hospital
situation; added to this was the

Producer Robert Churchill re-
ef ires Aineriean Film Assembly
award from Ralph Creer.

highly effective animation which

helped to put into layman's lan-

Lguage the medical problem being

i^umniertiiiie . . .

when your films
are out of circulation

is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
remake dried-out splices.

Then, thoroughly reconditioned,
your prints will be ready for hard use
again in the fall.

Of course, before proceeding
ive tell you the cost . . . SEND
US YOUR PRINTS NOW.

EERLESS

FILM PROCESSING CORPORATION

165 WEST 46lh STREET, NEW YORK 36, NEW YORK
9S9 SEWARD STREET, HOLLYWOOD 38, CALIF.

dealt with. In commenting oiits
success as a production in o er
countries. Mr. Creer said. "Its li-
mation is its chief asset."

The prizes won by Hospial
Sepsis attest to its worth andic-
ceptance. The American Film.s-
sembly awarded it the Blue ;b-
bon; the film was also choseibj
CINE (Committee on Intent-
ional Non-Theatrical Events) or
showing at foreign film festiva to
lepresent American motion pic re
production. jM

To Show at World Meetin^^

The film will be exhibited ;i
combined meeting of the Wid
Medical and German Medicalus-
sociations in Berlin this Septempr.

Currently available version o(
the award-winning film have send
tracks in English. Germ-n,
Spanish, or Portuguese.

In addition to the Amerijn-
English version, there is also ajil-
able a British-English vers in
made to be shown in Great Bri n
.As of the end of March, 1 lO.
prints of Hospital Sepsis wer|in
circulation around the globe irihe
following countries : Argen la.
Australia, Brazil, Canada, lig-
land. United Kingdom Exxt
Countries (10-12 countries), n-
dia. Mexico. New Zealand. Pf;p-
pines. South Africa and Uited'
States Export Countries (me
other lands). '

Prints Booked to Capacity

"Response to film showigs
around the world has been eel-
lent and in all cases available p|ii^
are booked to capacity for se'hii
months in advance. Showings |vc
been directed to selected audie:es
in hospitals and the medical 'v-
fession. Audiences have r a n ;d
from small groups to a serie of
showings lasting an entire \iek
and covering the entire staff ; a
hospital — 2,500 people." rejirt';
Robert B. Rock. Jr.. of Johns) iV
Johnson International. Ovc:';^
distribution of the film is I iv.
handled by affiliated companii ol
J& J.

Testimonial letters continu'tc
come in to the sponsoring ageiie'-
of the film telling of repeated sow-
ings, acceptance by all invojid,
ratings of excellence by reviejiig
panels, recommendations ancre-
quests for further pictures

Because of the film's succes:

s!nd

of the continuing sepsis prohim,
the creators of Hospital Sepsi:we
planning three more films in a >n-
tinuing teaching series — on wend
dressings, operating room Ifh-
niques, and problems of the W-
pitai nursery. S'

BUSINESS SCREEN M.\GAZlE

Vlead Jolinsiin Receives American Film Festival Award: at rereiif
'■>re.seniali(iii ceremony in Evansville, Ind. (I to r) are: J. (1. Jackson.
^Audio-Visual Manager: John T. McLaughlin, V. I', and Hen.
Mgr. of Nutritional & Pharmaceutical Div., Mead Johnson: and
flohn C. Kennan, President. Society for Visual Education. Inc..
nodiicers of the pri:.e-\vinnini; sound slidefilm.

Sdefilms Save Time, Gain
Sles for Insurance Agents

•jlThe advantages of an audio-
ivjual presentation for saving time
Bo gaining sales in the insurance
tfijd are otieied in three programs
icjated by the Better Selling
Breau, Los Angeles.

The presentations feature 15-
imute color-sound slidetilms pro-
d.ed by Rocket Pictures, Inc.
Iley give concise information from
lafthird party point-of-view," and
aj valuable in terms of time saved
iijlong explanations by the agent.

iFhis type of audio-visual aid
c)i dramatize problems more ef-
jftjtively. and present realistic situ-
fapns in a sales talk that gives
tyiplete coverage of essential
Pints.

The (Question Is

deals

jh Business Life insurance; The
.jO/'ce Is Yours, for use in selling

ident and sickness insurance,
i^a detailed, "pull-no-punches"
"|i for showing the problems of
|dj.ibility to prospects,
I A third program consists of two
ifijis useful for recruiting career
|Jij underwriters; film jj I sells the
lc;eer in What Do You Waiu'.'.
Ri film #2 is a follow-up. Just
|7, Se Sure.

'iterature on the three pro-

"or

FROFESSIONAL

IITLE Typographers

c-id

lot-press Craftsmen

!INCE 1938

W rill for FREt life l>>art

11 KNIGHT TITLE SERVICE

IsJ IIS W. 23rd SI. N«w York, N.Y.

grams, write to Better Selling
Bureau, 6108 Santa Monica Boule-
vard, Los Angeles 38, California.
Mention Business Screen. IJ3"

Swank's Uses Audio-Visuals
To Tell Own Service Story

ik Department heads of Swank's
Inc. show outstanding faith in
their products and services. At a
special management meeting, each
of the firm's seven department
heads utilized in his presentation
to the group, one or more of
Swank's electronic, audio-visual de-
vices. Using the audio-visual equip-
ment, each manager explained his
department's scope of activity and
potentialities for greater service to
Swank's customers.

Swank's Inc. is one of America's
largest audio-visual suppliers, serv-
ing industry, organizations, busi-
nesses, religious and educational
institutions throughout the country,
with offices located at 621 N.
Skinker. St. Louis 30. Mo. li'

Come F/y With Me; Stewardess
Training at American Airlines

■.'■ American Airlines invites the
public to Co:ne Fly With Me in
their color, widescreen film cur-
rently being produced by Filmaster
Productions. Inc. The 29'/2 min-
ute motion picture is a dramatic
treatment of the American Air-
lines' Stewardesses and their train-
ing, to enhance air travel by
American.

American's stewardesses p 1 a y
roles about themselves, at the
Training College in Fort Worth, at
I'ilmaster's studios in Hollywood,
and on location in New York and
Mexico City. Cotne Fly With Me
will be used as a public influence
picture for national release. 9

If you want tKie IMPACT
of ne^ ideas we have
the creative hands to pro-
duce resounding results
... in the largest, most
complete new facilities
between Detroit and
New York.

HOLLAND'WEGMAN PRODUCTIONS

Motion picfures for business, induslry and television

207 DELAWARE AVE.. BUFFALO 2, N. V.

An Important Addition to Your Editing Equipment
ADD-A-UNIT for Your Model #20 Moviola

Add one, two or more combinations.
Combine voice — music — sound ef-
fects on three different heads.
Complete with extra belt guard,
flange, flexible coupling assembly,
separate volume controls for each
head and amplifier attachments.

AND YOU CAN ADD FOURTH
AND FIFTH SOUND HEADS
JUST AS EASILY! MAKE ANY
COMBINATION OF 15mm
AND 35mm OPTICAL-MAG
NETIC SOUND HEADS

CAMART ADDA-UNIT EXTEN
SION PLATE IS complete with
extra belt guard, flange, flexi-
ble coupling assembly, sep-
arate volume controls, for
each head, and amplifier at-
tachments (for Moviola Series
20 machines) . . .

$325

Separate sound heads or take-ups
additional. Prices on request

The original CAMART ADDA UNIT EXTENSION PLATE is available only at the Camera
Marl, Inc , or their exclusive franchised dealers.

1845 BROADWAY (at 60lh Sf.) NEW YORK 23 . Ploza 7-6977 • Cable: tflm?tpti9rf^

IJMBER 4 • VOLUME 21 • 1960

WHAT'S NEW IN BUSINESS FILMS

InMnranre Firm's Traditions: New Safety Films of the Montli

Above: a scene in "Green Moun-
tain Lei;acy" which has received
I960 film feslival honors . . .

Pioneer Spirit of America
in Green Mountain Legacy

w Telling the story of the birth of
a part of Amerieana. Green Moun-
tain Lei;acy traces the pioneering
spirit of the state of Vermont from
the earliest days of colonial sur-
vival down to the present. The
do-it-yourself ruggedness of this
New England state was part of the
contribution to the legacy of
America, and part of this legacy
is the story of Doctor Dewey.
Dewey, father of Admiral Dewey,
felt a concern for the future of
those left in isolated homes when a
father or husband died, which led
to the growth of the ninth oldest
insurance company in our nation.
It is a film for schools, churches,
parent groups, anyone interes'ed
in the development of this country.

Produced by Bay State Film
Productions, Inc. for the National
Life Insurance Company of Mont-
pelier, Vermont, Green Mountain
Lefiucy has been in national dis-
tribution since January I960, and
has already gained recognition at
the Columbus Film Festival by
winning a Chris Award in May, in
addition to picking up a certificate
at the American Film Festival in
New York in April.

This 28!/l'-minute, color-sound
film features a Broadway cast
headed by Peter Thompson and
Jackie Gomm, and is being shown
nationally via TV and non-theatri-
cal showings through arrangement
with Associated Films, Ridgefield,
New Jersey. Ig'

* * *

Growth of a Language, USIA
Film for Teachers Overseas

■i^ In order to present the latest in
modern instruction techniques, up-
to-date textbooks, and visual aid
materials to teachers of English in
overseas posts, and United States
Information Agency conducts an-
nual seminars.

The latest feature for these semi-
nars is a three-reel, 1 6mm film
titled Growth of a Language, pro-

duced by the USIA's Motion Pic-
ture Service. The film presents
the historical development of Eng-
lish in America and demonstrates
the way in which the language has
served as a "melting pot" borrow-
ing vocabulary from a large num-
ber of the world's languages.

Two other USIA films on the
English language have been widely
used abroad; they are. Teaching
English Naturally, and Teaching
English Grainniar. Last year, more
than 6,000 English teachers viewed
these films and participated in 77
seminars in Latin America, the
Near and Far East, Africa and
Europe. 9

Filmaster Pix Tells Story

of United Community Funds

■fi A Town Has Two Faces. HI 2
min.. b/w, is a widescreen public
information film recently com-
pleted for the United Community
Funds and Councils of America.
Charles E. Skinner, head of Fil-
master Productions" Business and
Industrial Film Department, pro-
duced and directed this film which
will be used to inform the general
public of community problems, the
need for their help, and the value
of United Giving. It will be shown
non-theatrically, and on television,
using 20-, 30-, and 60-seconds-
long segments from the film. lj|'

Here's hov\^ leading industrialists
convey ideas successfully!

Filmed presentations in modern industry have proven their value — for
training, sales presentations and public relations programs. One key to
successful use of AY materials is the screen upon which your program is
projected. Da-Lite Projection Screens are the finest quality available —
whether you need an Electrofscreen or a Vidiomaster
portable tripod model. The White Magic glass-
beaded surface permits big-picture vision with
clarity and natural color. Da-Lite Screens with the
new lenticular surface permit movie and slide
presentations in rooms not completely darkened.

Nat'l. Safety Council Uses
Film for Campaign Kickofi

-h "Safety . . . Everywhere . . All
the Time" is the slogan of a ;\v,
continuing campaign of the ■fa-
tional Safety Council. Kickoijd
the campaign is a 23-minute lo
film depicting the involvemei o
a factory worker and his fifl:
in a near-tragic boating acci nl

The aim of the campaign t(
make safety an around-the-(l)cI
family affair, and is intendeti
save industrial concerns from bn
ducting separate on-the-job Ini
off-the-job safety campaigns vld
often compete for employees
tention.

Further information on the
paign and available materials ii
be obtained from the Nat nal
Safety Council, 425 N. Miclji
ave., Chicago 1 1, 111.

Three New Films in Ford'.^<
Useful Driver Education Siies

«■ The popular driver educjon
series of films from Ford Nbr
Company has been expanded ith
the premier of three new m'Son
pictures at the Fourth Annual on-
ference of the American D^ver
and Safety Education Associrbn,
held at San Jose (Calif.)
College, June 17-19.

The latest additions are:

— City Driving, dealing
driving techniques in the
traffic of metropolitan areas;

— Highway Driving. pertaSna
to high-speed travel on mcem
highways;

— Driving Under Special C\di-
tions. such as in darkness ancjog,
on wet and slippery paven.'its,
and in other hazardous situai'ns.

The films, 16mm b w, froi,17
to 22 minutes long, were procJ:ed
by the Ford motion picture deirt-
ment with the counsel of the'Ja-

ate

ith
fivy

ns
ion.

ns,

Serving
industry
for over
tialf a
centuryl

«■ WRITE TODAY! For

literature and name of

the Da-Lite fronchised

AV dealer near you

for demonstrationi

Da-Lite

SCREEN COMPANY, INC., WARSAW, IND.

tional Education Associai
committee on safety educi
They are available to TV stai
schools and organizationslfoi
driver training purposes, on ajree
loan basis or purchased at int
cost from Ford film libraries.

The series includes four het
films: Automatic Transmisy.ns,
Pedestrians, The Smith Syste\ of
Safe Driving, and DrivinMe

Superhighways. \ ^

* * *

Contractor's Film Relates
Safety Controls to Success

a Tlie High-Low Bid. a new dm
on building construction sety
sponsored by Employers Mu als
of Wausau, in cooperation (ith
the General Contractors Ass Na-
tion of Milwaukee, was recitly
shown in "sneak preview" to '?•

BUSINESS SCREEN MAGAZiJB

i«<^tativcs oi tiic uso oig;ini/.a-
OK at Employers Mutuals Mil-
akee branch otiicc.

he main purpose of the lihii's
rcliietion. according to F. W.
rin, vice president in charge
T.fiiccideni |ire\entioii for Em-
Icers Mutuals, is to convince
uling contractors that safety
e.^rmanee has a great bearing
ntheir o\erali success; that it
tiJent controls arc not lirmly
.jt:)lished. production costs can
vejio much allected that a con-
•jior's job bidding is no longer
opetitive

he 27-niinute color film was
nluced by (ieisel Studios. Inc..
Viisau. It is available to con-
\;i^ors and associations within
^construction industry on free
K. and prints may also be pur-
h.ed. Information concerning the
,.lr can he obtained from Em-
Ji^rs Mutuals' accident preven-
p, department, Wausau, Wiscon-

le Uses Film of Live Show
01 Simultaneous Premieres

r I a reversal of the usual proce-
lii. Jerry Fairbanks Studios of
Idywood filmed a live production
efre it had its stage premier.
'e->w Gold is a stage production
jrihe Bell System, introducing a

Your Film

hatched?

Dty?

Bttle?

Siined?

Wrn

Rny?

Dnaged?

rhen why not try

lU DOCMS

ecialists in the Science of

FM REJUVENATION
A ID WELD Process for:

• Dirt

• "Rain"

S atch-Removal
Arasions

»;##/

FILM TECHNIQUE

I2'7th Street, Long Island City I.N.Y.

Founded 1010
M|f Free Bnchure. "Facta <m Film Car*"

New Life For Old FUm
Long Life For New Film

new service to aid aiKcitisers in
placing Yellow Page ads.

The purpose of tilming the pres-
entation lirst was to be able to
show the lilm simultaneously to
advertising anti agency executives
in areas not covered by a I .^-cil\
"live" tour. U

* * *

lr(.formative Film on Carbon
Arc Projection Now Available

^ Carbon Arc Projection, a 15-
minute color sound motion picture
demonstrating the optics of motion
picture iirojection and the unique
role played by the carbi)n arc in
the broad science of light, sight
and color is again being made
available for showing to exhibitor
and projectionist groups by Na-
tional Carbon Company. Division
of Union Carbide Corporation.
The technical information in the
Him is a valuable tool in explaining
and demonstrating the importance
of the color quality of the light
source in good motion picture pro-
jection.

Divided about equally between
live action and animation, the film
explains what the carbon arc is and
how it operates, illustrating how the
high-intensity light source has both
the brilliance and color balance re-
quired for projection and produc-
tion. One animated sequence pre-
sents a diagrammatic description
of the optical systems used in pro-
jection equipment for harnessing
the tremendous intensity of light
necessary for modern motion pic-
ture screens — especially those cre-
ated for wide-screen systems and
the huge expanses of screen now
common in outdoor theatres.

Also included is a demonstra-
tion of how a motion picture film
acts as a filter to reproduce on the
screen the colors that are possible
only if those colors are in the light
source used in the projection
equipment. To obtain a print of
the lilm for jrce showings (specify
16 or 33mm) write: Mr. J. W.
Cosby, National Carbon Company,
270 Park Avenue, New York 17,
N.Y. If'

* * ^:

Eastman Lab in Washington
Processing 16mm Ektachrome

t( One of the biggest boons to the
Washington. D. C. lilm industrv hav
been the recent announcement that
Eastman Kodak's lab is now in
a position to process 16 mm com-
mercial Ektachrome and Ekta-
chrome E R (high-speed) film,
daylight, and type B. No more
long waits for transportation back
and forth to the Flushing lab — but
24 hour service. B"

^|iV£;il^..fromS.O.S
the GyroSphere Junior Tripod

I.KVKI. Till-: HAI.i. j^

THAT'S AI.L |«b|%

.'Jow , . . the famous SOS Junior '9 » *.

Tripod is available with an impor- ^L*VM.^

tant new feature ... a Ball-Socket
Mount! Just loosen the control knob
and adjust the ball until the bull's-
eye spirit level indicates correct
position. Instantly you're ready for
perfectly aligned shooting without
troublesome tripod leg adjustments.

For easy set-ups and sturdy support, __ ■ > ^ ,

its the SOS GyroSphere Junior
Tripod'

• One-piece leg-lock for quick
easy operation.

• Twin point shoes assure rock-
steady shots at both high and ■*,
low positions.

• Holds most 16mm cameras in-
cluding Arriflex IS & 35, Auri-

con Pro. Bolex, Cine Voice, S.O.S GyroSphere Deluxe J< Tcipod

Eyemo. Filmo and Maurer. lies, boll odap.erl iliu,.,oted $110.00

_ , 1- 1 Tr J S.OS GyroSphere Standord Jr. Tripod

hardwood legs, oil treated and bq,, Adoprer for SO S Junior and

waxed for smooth, non-sticking other free heads 5 39.50

action. Ball Adapter (or Viscomatic and other
— ,, ... fluid heods, including knob and
O Fully guaranteed against de- ig^^j $ 44 so

iects in materials and work- e^,,^, |^„g„ head-mounting knob, if

manship. required $ * 50

S.O.S CINEMA SUPPLY CORP.

Dept, H, 602 West 52nd St.. New York 19, N,Y-PLaza: 70440— Cable: SOSound

Weslern Branch: 6331 Hollywood Boulevard, Hollywood 28, Calil. — Phone; HO 7-2124

FILMS FOR
INDUSTRY

QUEENSWAY FILM STUDIOS

1640 THE QUEENSWAY TORONTO CANADA

A DIVISION OF S. W. CALDWELL LTD.

MBE R 4

VOLUME 2 1 • 1960

THE BUSINESS SCREEN EXECUTIVE

Statf XppointniPntN of the Film ■■rodu«-<>rN and Manufai-liirorN

Mel London Exec. Producer at
Wilding's Eastern Division

ii Mel London, formerly Execu-
tive Producer ;it Transtilm-Caravel.
New York, has been appointed
Executive Producer of tlie Eastern
Division of Wilding, Inc., New
York, producer of business and in-
dustrial motion pictures.

London has earned many awards
as producer, director, and writer
in the fields of industrial motion
pictures, documentary films, televi-
sion commercials and dramas.
Aliiiiiiniim /s Not Only Aluininuin.
an industrial motion picture he re-
cently produced, directed and
wrote for the Aluminum Company
of America, was selected by CINE
(Committee for International Non-
Theatrical Events) for screening at
foreign film festivals. ^

Bell & Howell International
Division Under E. F. Wagner

•k Everett F. Wagner has been
named vice-president of an ex-
panded international division of
Bell & Howell Company, according
to Charles H. Percy, president.
Wagner has been vice-piesident of
manufacturing for Bell & Howell's
photo products division.

In his new post, Wagner will
direct the international activities
of Bell & Howell and its subsi-
diaries, including Consolidated
Electrodynamics Corporation of
Pasadena, with these activities cen-
tralized in a single division in Chi-
cago. He will be responsible for
exports as well as all foreign manu-
facturing and licensing arrange-
ments. Bell & Howell, which now
sells its products in 88 countries,
plans to expand these operations.

Wagner came to Bell & Howell
in 1944 as an electronic engineer.
Subsequently he served as quality
control manager, general superin-
tendent of manufacturing and man-
ager of the optical division. In
1957 he was elected assistant vice-
president of manufacturing with
responsibility for the company's
optical, slide projector divisions. Q"

Andre' H. Carbe Named Exec.
Producer for O'Connor Co.

7lV Waiter G. O'Connor, president
of the Walter G. O'Connor Com-
pany of Harrisburg, Pa., recently
announced the appointment of
Andre' H. Carbe as Executive
Producer in charge of the com-
pany's motion picture division.

Carbe has been associated with
major lilm studios — Columbia,
RKO. and Fox — both here and
abroad. He specialized in recent
years as a writer-director of adver-
tising and public relations films in
New York City. During World
War II Carbe, who speaks four
languages, served as a motion
picture specialist with the U. S.
Army Signal Corps and later was
assigned to the Information Con-
trol Division USFET, where he
headed the Munich Bureau of the
"World In Film" newsreel. Bp

Woolf Named Producer-Acc't
Exec, at Graphic Pictures

ii Larry Woolf has joined Graphic
Pictures, Inc., Chicago, as pro-
ducer-account executive, it was
announced by Robert Estes, presi-
dent of Graphic Pictures.

Woolf left the position of crea-
tive sales director at Filmack
Studios to join the Graphic organi-
zation, which now features a $350,-
000 video tape installation as part
of its new expanded facilities for
the production of industrial mo-
tion pictures and slidefilms, closed
circuit TV, and television com-
mercials. The film's new studios
occupy the two top fioors of Daily
News Plaza, 400 West Madison st.

Woolf previously held a post
with Dancer-Fitzgerald-Sample,
Inc. as agency supervisor, and was
also radio-tv director of Christian-
sen Advertising Agency, Chicago.

expand your 16mm film program

COLBURN
COLOR
POSITIVE

SOUND
PRINTS

Write for informafion about

this new Co/burn service.

Dermid Maclean Joins Telii

a Telic, Inc., N. Y. has annoui;d
the appointment of Dermid ^'c-
lean, former vice-president id
senior director at Paul Hance ^lo-
ductions, as producer-director, i

Mr. Maclean's diversified b k-
ground includes a post as cama-

d Maclean ... to Telle, h.

man for International Busiisj
Machines; 10 years as the perscal
photographer to R. J. Reyncis.
Credits include the first color m
shown on Broadway and a I'er
Golden Reel winner for the C(;i-
ing Glass Company.

Bowman Named Sales Mgr.j
at Tandberg of America, \n4

ii The appointment of Rober
Bowman, Jr. as sales manage
Tandberg of America, Inc.,
ham, N.Y., exclusive distribu
of Elite 8mni. sound projec
and Tandberg stereo and mon;
tape recorders has been annoui
by Eric Darmstaedter, presii
of the firm.

Bowman has been with the
ganization since 1957 and
formerly district sales manager
Davol Rubber Company.

COMPIETE LABORATORY SERVICE FOR 14 MM • EDITING
RECORDING • TITLING • RELEASE PRINTING • FILM STRIPS

Animation, Inc. Adds Desig
Specialist; Names Sales Re

•ii Animation, Inc., HoUyw )d
producers of animated televijn
commercials, has announced yo
personnel additions. Jacques R.3p
has joined Animation as a desi:|er
in an expansion of the crei.ve
staff, Rupp has done desig ng
for both Walt Disney Studios id
U.P.A.

Art Director Morrison Fetzeof
Danner-Fetzer, San F r a n c i : o
artists representatives, has 1-n
appointed to represent Animal n.
Inc. in the Northern Califciia
area. In addition to this i-^-
Animation now has represental es
in New York, Chicago, Clevel d,
and Detroit, as well as its hoe
office and studio in Hollywood. 9

BUSINESS SCREEN MAGAZJE

; Zarl Lenz

V dern Talking Pictures, Inc.
liAnounces Executive Moves

|-'>ever;il new |X.MS(.)nncl shilts and
pmiotion^ witliin the company
wire announced last month by

, Fink H. Arlinghaus. president of
\')dern Talking Picture Service,
"arl H. Lenz has been named

,\:e President in Charsie of Sales.

DU/II.ITY-BIIII.T

ilm Shipping Cases

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niannfactnrer for catalog

VM. SCHUESSLER

-•I W. Superior St., Chicago 10, III.

lie joined Modern in 1446, has
been in charge of the company's
national network of lilni libraries
since I'^.'il, and was made a vice
president in 19.^4.

Richard M. Hough, another
Modern V'P, has been transferred
from Chicago to Los Angeles
where he will be in charge of the
West Coast Sales Division. It is a
rtturn to old territory for Mr.
Houghr'He had been with Warner
Brothers and Allied Film E.xhibi-
tors in California when he ji>ined
Modern in 1940 to open the Chi-
cago Sales office. He was made a
vice president in 1953.

Ralph J. Del Coro has been
named General Manager of Oper-
atons to serve under George G.
Lenehan, vice president of Adver-
tising and Operations. Del Coro
joined Modern in 1953. Since 1955
he has been manager of the com-
pany's television operations. In his
new assignment he will be con-
cerned with both television and
non-theatrical film distribution.

Richard B. Miles will assist Del
Coro in supervising the company's
30 film libraries and has been
named National Field Manager of
Operations. Miles has transferred
from San Francisco where he was
Western Division Manager. He
first joined the company in Kansas
City in 1954.

Three new division managers
have also been named to serve
under Del Coro. They are James
McPoland of Atlanta. Southern
Division; Fontaine Kincheloe. Jr.
of Kansas City, Central Division;
and Robert Kelley of San Fran-
cisco, Western Division. if'

Jack Elliott Forming New
Film Production Company

tV Jack Elliott, national creative
director for W. B. Doner and
Company, in Detroit, recently an-
nounced that he is leaving that
post to establish his own business.
Jack Elliott Productions. Ltd. The
new firm will maintain offices in
New York, Detroit, and Las Vegas,
with an operational tieup in Paris,
France. The company will produce
television and radio commercials,
with a separate department han-
dling industrial motion pictures, y'

Veteran Film Editor Forms
Production Company in NY

t-r Jerome G. Forman. Sports and
Special Projects Film Editor for
Telenews and Hearst Metrotone
News since 1947, has formed his
own company. Allegro Film Pro-
ductions, in New York Citv- 9

Don't Take Your Audio-Visuals

into a DARK HOLE I

USE MODERN REAR-PROJECTION LENSCREEN

the screen that conceals the projector but NOT the AUDIENCE!

Millions of tiny lenses In LENSCREEN transmit the image through
this new rear-screen media. You get unbelievable picture quality in
full room illumination.

LENSCREEN is perfect for sales presentations, shop windows, train-
ing classes, exhibits, conference rooms, photo backgrounds, television
studios, etc. Available in glass or plexiglas rigid types for permanent,
sound-proof In-Wall installations. Also available in flexible materials
"by the yard" or equipped with stands ready to use.

Send for complete kit of new Audio-Visual ideas —
helpful, revealing — you'll be glad you did!

POLACOAT INC.

9750 Conklin Rd., Cincinnati 42, Ohio

YOU HAVE A PRODUCT TO SELL!

Haverkmd Service can sell it!

We're aiming at the soaring, prosperous sixties with

budget-minded-but skillful-prodiictions that have built-in

".sellability."

Chech Our References!

H AV E R L A N D industrial-educationaltv films

FILM PRODUCTIONS 104 W. 76th St., New York 23 • TRafalgar 4-1300

liArury

MOOD

and

TITLE MUSIC

For Every Type of Production

lUHiR ON A "PER SELECTION" OR "UNLIMITED USE" BASIS

For Full Details Write, Wire or Phone

AUDIO-MASTER Corp., .cast

4Sth ST., N. Y. 17, N. Y.

UMBER 4

VOLUME 21 • 1960

Experts Behind Cameras at
the Patterson-Johansson Fight

T^ Ever wonder what is back of
those deceptively simple, but eye-
opening motion pictures of the
championship fights? Take the
latest Patterson-Johansson film —
which has been called one of the
best fight pictures of all time. To
insure that every angle of the fight
would be covered — two or three
times over for safety — Director of
Photography Frank C. Zucker,
A.S.C., used thirteen cameras, all
from his own stock at Camera
Equipment Company, which he
heads.

Ten cameramen and ten assist-
ant cameramen from Local 644,
I.A.T.S.E., were in Mr. Zucker's
crew. Four Mitchell NC"s equip-
ped with telephoto lenses and one
standby NC were provided for
normal speed shooting from
the camera stand. Also from this
location were three Mitchell High-
Sj'ced cameras for sk)w-motion
shooting and one standby.

At ringside were two camera-
men with four Arrifiexes shooting
continutiusly while assistants
loaded the spares.

Mr. Zucker's films were shot for
Producer Mannie Spiro of Tele-
PrompTer.

* * *

World Traveler Hank Strauss
Finishing a Film on Russia

■A- The Odyssey of FJenry Strauss is
marvelous to contemplate. He's
now in Kiev or Odessa or Tiflis or
sonieplace shooting Russians for
another in his company's epic
series of travel films for Pan Amer-
ican.

The month's Soviet sojourn
(July 21 to August 23) ought to
be easy-pie for Hank. During the
past two years he has produced
films or taken part in training pro-
grams or researched new films in
such unlikely places as the Tibetan-
Burmese border, or Lake Titicaca
in Peru-Bolivia.

The 24-month Strauss itinerary:
Tahiti. I-"iji, Samoa, Hong Kong,
New Zealand, Australia, Japan,
Burma, India, England, France.
Spain, Portugal, Italy. Belgium,
Netherlands, Germany. Denmark.
Norway, Sweden, Finland, Peru,
Bolivia and Ecuador.

Although traveling by PanAm
Jet Clipper is about as far from
roughing it as you can get Henry
has often had to make his way by
much more primitive locomotions.
He arrived at Inle Lake in mid-
Burma on the back of a mule,
trekked much of New Zealand by
war-surplus jeep, and shot some

BOB SEYMOUR'S NEW YORK TALK

.t Column of .»wN-4'omni<>nlarv on lh<> Manhattan Sfenr

of his best Tahitian footage from
an outrigger canoe.

* * *

Telle in Production on Film
to Demonstrate "dynaFrame"
tV a demonstration film featuring
the new dynaFrame process is now
in production by Telle, Inc., for
special showings to prospective in-
dustrial sponsors in the fall.

Ehvood Siegel, President of
Telic, describes dynaFrame as a
"mobile masking framework for
the screen which provides a new
visual e.xperience by focusing audi-
ence attention to particular ele-
ments of the picture, much as an
art director crops a photograph for
enhanced dramatic intensity.

"The process," he continued,
"has a further unique feature of

making it possible, by eliminating
unnecessary camera set-ups, to
effect great savings in production
costs."

Telic, Inc.. has been granted the
exclusive world-wide industrial and
educational rights to the dyna-
Frame system, which originated
from early experimental work in
Great Britain and the United States
in 1956.

Edward Boughton. Vice Presi-
dent of Telic, said that the com-
pany has been exploring applica-
tions of the dynaFrame process in
cooperation with one of the com-
pany's regular clients for the past
several months.

Mr. Boughton said that dyna-
Frame is applicable to either
35mm or 16mm. b, w or color, and

-Available i loiv I

•TAIISE INDETERMINED-

A t;ra|iliic icniiiiilcr lo iililil\ limMutn and <>tllt■r^ that flood
safety liahil.s arc \ilal lo llic ucHari- of llio.>ie who work with
clcclricil). .\ valuahli^ addilioii lo evi-iN safety film lilirar\.

Umiiiii Color, SoiiikI • I'ricc .*;200 • l'r.-\ i. « l'iiii|« Available

BAY STAIE FILM PRODUCTIONS, J„<.

BOX 129 SPRIN(;i.IELD 1, MASS.

is compatible with all wide sc i
systems, requiring no change
additions to existing camera!^
projection equipment. "A 1 1,1
Frame picture." he said, "is es;
begun in the mind of the write m
can be incorporated in any itn-
pleted motion picture befort re-
lease printing."

A Telic production team in-
sisting of Dermid Maclean, ho
recently joined the compan; as
Producer-Director, Will Spa;s,
Writer-D i r e c t o r, and Wfien
Rothenberger, Director of Phcbg-
raphy, will be responsible foi he
creative development of the dia-
Frame films.

Sweetman Joins Bay State as
Affiliate and Associate Produa
i^ Morton H. Read, presideiiof
Bay State Film Productions, )c.,;
Springfield. Mass., announceKhe;
affiliation with his compan;. of
Sweetman Productions, fornjly
of Bethel, Conn. Merrill S\'et-
man, a veteran film producer ith
several award-winninc produons,
to his credit, will be assoate
producer of Bay State. [

Two Sweetman films. The UrM
in a Bottle, sponsored by Pisi-
Cola, and One Chance-No Aire,
sponsored by the American aas
Association, are now in produ.on
at Bay State. j

Recently Bay State Film |ro-
ductions. celebrating its 17th ar,
completed an extensive expai on
of production facilities whicl in-
cluded doubling the studio sjjce,
larger and more complete sijnd
recording control rooms, jith
soundproof recording studio an
animation department and ilor
print laboratory. With compte
printing and film processing f jili-
ties Bay State now has one oche
most completely equipped stipes
in the East. t

Visual Communication Institu
Names Capiizzi General Mana

tV Vincent J. Capuzzi has
appointed Executive General f
ager of the Institute of V
Communications, Inc., accoi
to an announcement by Willia
Ganz, President.

Mr. Cappuzzi. who has
with I.V.C. since 1956, will I
direct charge of all visu;
munications service.

;;r

len

;in-

jal

j".

:en
'in

'A- The University of VirginiaKU
host the University Film Prodibrs
Association annual confence.
August 7-13 in Williams! rg.
Virsinia. You all come! S'

BUSINESS SCREEN MAGAZIfK

IVbw audio -VISUAL Eriiiipmimt

Recent Product Developments for Production and Projection

Westrex RA-1627 Mixer

^strex's New Transistorized
?Adio Re-recording Mixer

:i\ completely trunsistorized

ijiier for audio re-recording has
m introduced by the Westrex
".poration. a division of Litton

, rustries.

he Westrex Type RA-1627

'vi;er accepts up to eight inputs at

'ilDminal level of -5dbm and pro-

''i':s a single channel of eiiualized
)OUt in the range of -20 to -1-16
Ih. Input and output connec-
i(S are made through a terminal
;t J on the front.

! V jack field is provided to facili-

'a special circuit configurations,
vlfjuiar construction makes pos-
,il; configurations to meet any
leJ in disk recording, radio, tele-
imn, public address or motion
ji'ures. Access to all electronics
tijiules is from the front for easy

W'icing.

"ontrols for each input include
n^er db level, low-frequency and

"ii!i-frequency boost or attenua-
i(),. a three-position switch for

iviching equalizers in or out with-
)i' changing overall gain and for
:i ing off the mixer output and a
\^-position switch lor inserting a

'Ti:-range equalizer for dialogue.

' but for table mounting, the
nier is in a hardwood cabinet

•m gray crackle finish. Dimen-
JiAs are 13" high, 16''2" deep,
irt 40; 2" wide. Performance is
iimpaired at temperatures of
ne than 125°F. Impedence is

, 5(.* ohms. Output signal-to-noise
•a3 is approximately 64 db and
Jiortion is approximately 0.5%.

■ i"or more information write Leo
Cil, sales supervisor, Westrex
"'p.. Recording Equipment

■Din., 6601 Romaine st., Holly-

^vl)d, Calif. 9

Vigor's Mixer Magnesound
Fttures New Safety Device

i!\ new model of the Mixer
M:nesound, magnetic recording
ar playback attachment for Vic-
lol6mm Sound Projectors, is now
a\l:iable through Victor audio-
vital dealers.

The Mixer Magnesound permits
re>rding and playback on any

16mm magnetically striped film
with a Victor projector. Its major
uses include producing low-budget
sound films, converting existing
silent lilms to sound motion pic-
tures, and adding a magnetic sound
track to optical sound film.

It features separate inputs and
volume controls for microphone
and phonograph so that voice and
musical background may be re-
corded simultaneously. Volume
level indicator (electric eye) and
monitoring headphones help assure
professional quality recording.

Unlike previous models, the new
Magnesound incorporates a safety
device to prevent accidental era-
sure of a recording since neither
erasure nor recording can take
place unless the monitoring head-
phones are plugged in.

The Magnesound is supplied
with magnetic amplifier, sound
head (which replaces the regular
projector sound drum for record
and playback), headphones, and
necessary connecting cables.

For information and prices,
write Victor Animatograph Corpo-
ration, Plainville, Connecticut.
Mention Business Screen. if^

Camart's

TIghtwind

Adapter

Fits All

Standard

I 6, 35mm

Rewinds

Camera Mart Notes Features
of New Tightwind Adapter

-Cj The new Camart Tightwind
Adapter will wind your film
smoothly and evenly without cinch-
ing or abrasions. It was designed
to fit any 16mm or 35mm standard
rewind, and operates on a Bail-
Bearing roller. Price is $34.95.

For further information contact
Camera Mart, 1845 Broadway,
New York, N.Y. Mention Busi-
ness Screen. 9

New Plastic Video Tape Reels
from Hollywood Film Co.

T^- Two new items are available in
Hollywood Film Company's line
of video tape reels and handling
equipment — 6'j" and 8" high im-
pact plastic video tape reels. 3"

Polacoat Announces Line
of Rear-Projection Screens

V'v Polacoat. Inc. has a new line of
portable daylight rear projection
screens in all sizes, plus the extra
wide size for side-by-side or "dual"
presentations. For use in the TV
studio, photo studio, exhibits, con-
ferences, and general A-V uses in
training or sales work, Red-I-
Frame Lenscreen with rear projec-

tion provides clear images even
when faced into room illumination.

The frame is easily assembled
from sections of tubular parts to
which the elastic screen panel is
hooked. All parts fit into a com-
pact box for shipping or storage.

The rear-screen membrane is of
Flexible Lenscreen material, a
tough, durable vinyl-latex plastic
permeated with special lens cells.
The translucent sheeting is pro-
duced by Polacoat in continuous
rolls 10 feet wide and is available
as bound screens, as a material
"by the yard," or in rolls of 25,
50, 100, or I 50 foot lengths.

For further information and
prices write Polacoat, Inc., Blue
Ash. Ohio. Men t ion Business
Screen. 9

Gyrosphere Tripod at S.O.S.

T^ A new tripod that enables cam-
eras to be leveled quickly and
easily has recently been announced
by S.O.S. Cinema Supply Corpora-
tion.

Called the GyroSphere, the tri-
pod's top plate can be horizontally
adjusted no matter how tilted the
tripod or uneven the ground by a
single bull's eye spirit level.

Both friction and fiuid heads can
be used with the GyroSphere. The
ball-socket and adapter may be in-
stalled on other tripods, such as the
S.O.S. Junior and Professional
Junior.

Literature may be had by writ-
ing S.O.S.. 602 W. 52nd St.', N.Y.

Mitchell's Reflex Camera

New Mitchell R-35 Camera
Offers Many Advantages

■A- The R-35 professional 35mni
lightweight rertex cine by Mitchell
Camera Corp. is a radical new mo-
tion picture camera offering users
exceptional versatility. It can be
used as either a hand-held or tri-
pod-mounted camera. Its capaci-
ties include theatrical or television
productions, underwater photogra-
phy, high speed instrumentation,
and both animation and stop mo-
tion filming. A blimp is available
for use with sound.

Since the R-35 is intended for
field as well as studio use, the mag-
azine is located on the underside
of the camera and serves as an
integral part of the camera support.
When hand-held, the magazine
housing fits firmly and comfortably
against the operator's shoulder. As
a portable camera it can be used
with shoulder slung battery pack.

Dual shutters provide positive
exposure control; the focal plane
shutter may be controlled manu-
ally to effect fades and dissolves. A
new series of lenses was designed
specifically for this camera by
Bausch & Lomb, and the R-35 is
fitted for all 35mm wide-screen
techniques. Speeds from single
frame to 120 frames per second;
camera adaptable to 400' to 1000'
magazines.

Full information and prices are
available in the Mitchell R-35 Bul-
letin. Write: Mitchell Camera
Corp., 666 West Harvard St.,
Glendale 4, California. »

* * *

Special Effects Accessory
Enhances Overhead Projectors

■ii A new dimension is added to
overhead projection by creating the
etfect of motion on the screen with
the Beseler Polarizing Spinner,
newest development in a line of
accessories for expanding the use
of Vu-Graph Overhead Projectors.
The motion effect is created by
specially treated transparencies
used in conjunction with the Polar-
izing Spinner while it is rotated by
motorized action. In addition, ef-
fects such as fade-ins, fade-outs

(CONTINUED ON NEXT PAGE)

MBER 4 • VOLUME 2 1

1 9 fi 0

(CONTINUED FROM PAGE 51 )

and color changes are achieved by
moving the same device manually
through successive positions.

The Beseler Polarizing Spinner
has a swivel action clamping ring
and arm with a motor driven polar-
izing disc to facilitate positioning.
Speed control from 80 to 40 RPM
is built in as a standard feature.
A handle on the Spinner permits
rotation of the disc through a series
of 36 positions on a 180° arc.

The new unit, with overall di-
mensions of 8" .X 9" x4", is avail-
able for use on most Beseler Vu-
Graph Projectors through author-
ized Beseler audio-visual dealers
for $85.00. For additional infor-
mation, write The Charles Beseler
Company, 219 So. 18th St., East
Orange. New Jersey. 'JS'

:!: * *

Ansco Super-Speed b w Film
Now Available in 16mm

^i■ Ansco Super Hypan, the already
popular liner grain super-speed
black and white him, is now avail-
able in 16mm size for motion pic-
ture use.

Super Hypan 16nmi produces
negatives of exceptionally fine
grain with excellent definition and
gradation. The long scale of
Super Hypan permits superior sha-
dow detail in either normal or
subnormal lighting situations.
Extra sharpness and fine grain
make Super Hypan ideal for photo
instrumentation, high speed stu-
dies, newsrecl photography, sports
coverage, or other applications
where a fast emulsion is required.

Super Hypan also produces ex-
cellent results in bright sunlight
and can produce maximum depth
of field through its high speed. It
can be used for time lapse cine-
matography or motion studies, and
may be telecast directly from the
negative by means of electronic
reversal.

Although the tilm has an ex-
posure index of Daylight 500 and
Tungsten 400, it may be exposed
at indexes up to 100 Daylight
and 800 Tungsten or higher. A
fine grain developer such as D-76
is recommended or the tilm can be
processed by any motion picture
laboratory doing black and white
work.

Super Hypan I 6nmi is provided
with standard perforations along
both edges and with single perfora-
tions, Sound B. For special in-
dustrial applications it is also sup-
plied specially perforated for use
in high speed cameras.

For prices and further informa-
tion, write Ansco, Binghamlon,
N. Y. Mention Business Screen.

Announce Winners of Canadian Film Awards

■■rodaorrN and Film Kftard Shar*- 12lh .\nniial noniini«»ii non€»rs

FOURTEEN Awards of Merit
and two Special Awards were
presented in the 1 2th Annual Com-
petition of the Canadian Film
Awards in Toronto, June 3.

Dr. A. W. Trueman, director
of the Canada Council, made the
presentations at an informal lunch-
eon honoring the winners. The
award-winning productions were
chosen from a field of 1 1 5 films
submitted by 30 entrants in 1 1
categories.

The CFA, established in 1947
to bring attention to Canadian-
produced films, to recognize Ca-
nadian creative eflfort and to raise

the general standards of Canadian
film production, are sponsored by
the Canadian Film Institute, the
Canadian Association for Adult
Education, and the Canadian Foun-
dation.

Special Awards were presented
to Arthur Chetwynd of Chetwynd
Films. Toronto, "for dedicated ser-
vice ill ilie interests of Caimdiun
film-iruikers as an executive officer
of the Association of Motion Pic-
ture Producers and Laboratories of
Canada:" and to Joseph Morin,
Director of the Cine-Photographic
Branch of the Province of Que-
bec, "in recognition of more than

OUR FILMS ACCOMPLISH THEIR PURPOSE:

"THE DISABILITY DECISION"

To secure improved reporting of
medical evidence for Old-Age and
Survivors Insurance disability de-
termination.

"ELECTRONICS— BASIC CIRCUITS"

Animation techniques used to more ef-
fectively train U.S. Navy personnel.

"CHET HUNTLEY REPORTS"

To communicate the corporate
image of the Harnlschfeger
Corporation.

"WALT BUILDS A FALLOUT SHELTER"

Office of Civil and Defense Mobilization film
for general information. Sponsor: National
Concrete Masonry Association.

"NEIGHBOR TO NEIGHBOR"

To present to consumers the
products and service of Con-
sumers Cooperative Associa-
tion.

"TIROS" — Operation Weather Satellite

Informational film for RCA project for
NASA.

Our staff Is ready to create a motion picture to do a communi-
cation job for your needs.

REID H. RAY FILM INDUSTRIES, INC.

St. Paul Chicago Washington

forty years' distinguished se\
to Canadian film-nuiking in theei
of production, distribution 'inf
exhibition."

Awards of Merit went to nis
listed in each of the following te-
gories:

NON-THEATRICAL
Arts and Experimental:

• Film: Les Bateaux de Ajc.
Producer: Studio 7, Ltd., "for are
sensitivity in subject treatmeni^nd
delicate tension in the story ine
and photography."
Children's Films:

• Film: Tales of the Rivertik.
Producer: Riverbank Productns,
Ltd., "for an imaginative ancie-
lightful entertainment film jtor
young children."

• Film : The Chainuaker ciiu L
Boys. Producer: Nation:il Jni
Board of Canada, "for artistic nd
dramatic achievement of purpie.'
General Information: |

• Film: .4 Is For Architecfe.
Producer: National Film Boarof
Canada, "for outstanding an,t;i-
tion and excellent photograjiy.
music and editing." I
Public Relations:

• Film: /I's People That Cim.
Producer: Crawley Films, Id.,
"for excellent use of the black ind
white film medium in an hoiSi
sincere and modestly related stc;.'
Sales Promotion: ^

• Film: Hosiery Facts and hih-
ions. Producer: Omega Proiic-
tions. Incorporated, "for imaiia-
tive photography, clear expos on
of facts and excellent realizion:
of purpose."

Training and Instructional: i ■

• Film: An Introduction toht
Engines. Producer: National Im
Board of Canada, "for effeive
colour and photography in a ■'.d.i
and concise explanation of the jb-
ject."

• Film: Radiation. Prodi '.'r:
National Film Board of Carda,
"for an excellent presentatio of
a difficult subject."

Travel and Recreation:

• Film: Pressure Golf. Prodi er.
Crawley Films, Ltd., "for iiH-
zation of purpose and suital It)
for its intended audience."

THEATRICAL

• Film: Royal River. Prodi^r:
National Film Board of Car'la.
"for an outstanding theat:al
short presentation, excellent i all
aspects."

TELEVISION
Television Films:

• Film: Bad Medicine. Pvodi't-
Crawley Films, Ltd., "for a ne
combination of drama, suspise.
human interest and technical re-
duction." (Cont'd on Page 4)

BUSINESS SCREEN MAGAZlE

Getting a really good motion picture
from idea to 'in tlie can' takes a lot
of know how. A good way to acquire
know how is spending 45 years mak-
ing business, industry, government,
medical and special films. That's
what I did. And now my know-how
can help you get better pictures
even on tight budgets. Call or write
today, and let's talk about it.

«Sam Orleans, Inc.

'Hew York: 550 Fifth Avenue, Plaza 7-3638
KnoxYille: 211 W. Cumberland Ave., 3-8098 or 7-67'12

1958

"RESCUE
BREATHING"

the FIRST and ONLY SAFETY FILM
teaching the NEW methods of

MOUTH-TO-MOUTH
RESUSCITATION that . . .

• has been officially approved for pur-
chase under the Federal Contributions
Program.

!• was officially approved and endorsed
las a teaching film by the New York and
American Societies of Anesthesiologists.
. has won THREE National 1959 film
awards: the NATIONAL SAFETY FILM
CONTEST, the EFLA BLUE RIBBON and
the CHRIS AWARD.

• was produced under the technical su-
pervision of the foremost MEDICAL au-
thorities on the subject.

Running Time — 2 1 '/j Minutes
16mm Color Sound Print $200.

16mm B&W Sound Print $110.

25% Discount on 6 or More Prints

Now available in ENGLISH, FRENCH, SPAN-
ISH and PORTUGUESE versions. Please spec-
ify language version you wisti +o purchase.

Send Orders or Requests for
Previews for Purchase to:

MERICAN FILM PRODUCERS

ttPT. RB-3, 1600 BROADWAY, NEW YORK 19, N. Y.
_^__ PL 7-5915

TODW.^ I'lCTl KK IN PROJECTION:

( (ON I 1 N I' I I) I R () M 1' A r. E T W E I, V E )

calls for imcif;liuiiivc ihinking. for sonic kind of
"brcak-throiigir' iiilo "niass" niarkctinii. mass
merchandising. This is compatible with the
American economic system, with its huge na-
tional companies and their thousands of dealer-
ships.

I-inally. it is comiialililc with oui need to
expand into foreign markets where Smm sound
breaks the cost of airmailing these less expen-
sive prints, getting around today's cumbersome
U>mni sliipping, custom-clearance procedures.
I r\ it yoiuseir, take a comparable (in screen
minutes) reel of Smm film, in its tiny container
and put a reel of 16mm sound, same length,
in the other hand. Then, you'll quickly see
why, for certain purposes, there is a future in
8mm sound. Just be sure to give it a liiilc more
lime (iiiil (I lot (if ihoiight. S

THE SPONSORED FILM IN EUROPE:

(CONTINUED FROM PAGE TWENTY-NINE)

numerous enterprises and companies of Euro-
pean industry have formed special departments
for the circulation of non-commercial tilms.

Films Help Sell Europe's Products

"Finally, our films are as important in devel-
oping our export business as they are in help-
ing increase our domestic business. The export
of industrial films into other countries is more
and more gaining in importance. The interna-
tional Industrial Film Festivals, recently held
in England, France, Italy. Belgium and the
Federal Republic of Germany have facilitated
the exchange of industrial films between the
countries."

Dr. Moertzsch said AEG brings out from
six to eight films each year. The company's
handsome catalog, printed in four-color proc-
ess, now lists 27 films as being available, in
various versions for theatrical, in-plant, non-
theatrical and television audiences.

AEG has its own film production unit with
two camera crews and complete equipment for
almost any kind of production. This unit pro-
duces about four films each year. More elabo-
rate productions — two or three a year — are
made under contract by leading German film
producers. H'

HOUSTON FEARLESS

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Mnw
DETROIT

NEW YORK

STUDIOS

For motion pictures and slide films, call
on the producer who best understands
business needs. Write for our booklet,
"How Much Should a Film Cost?"

IIA.I€^

and

isst

NEW YORK CITY, 17

405 Lexington Ave. (YU 6-3265)

DAYTON, 2

The Talbott Tower (BA 3-9321)

DETROIT, 2
1 5 East Bethune Ave. (TR 3-0283)

SOUND BUSINESS FILMS SINCE 1937

THE GREATEST SALESMAN
SINCE P. T. BARNUM

COMPLETELY AUTOMATIC WITH
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• Uses Standard 16mm Films

• Proven Effective and Dependable

• Used in Exhibits, Special Displays

Point-of-Purchase, Training Sales, etc.

• Shows Products Thot Are Difficult or Impos-

sible to Demonstrote by Other Means

W/RITE TODAY FOR
COMPLETE INFORMATION

BUSCH FILM AND EQUIPMENT f.

214 S. Homilton

S^iGINAW, W

M B E R 4

VOLUME 21

1 0 r. 0

NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Association Films, Inc., Broad at

Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347 Mad-
ison, New York 17.

Ruchan Pictures, 122 W. Chip-
pewa St., Buffalo.

Crawford, Immig and Landis,
Inc., 480 Lexington Avenue,
New York 17, New York.

The Jam Handy Organization,

177r) Broadway, New York 19.

S. O. S. Cinema Supply Corp.,

(i02 W. 52tKl St., New York 19.

Training Films, Inc., 150 West
.54th St., New York 19.

Visual Sciences, 599BS SufFern.

• PENNSYLVANIA •

Appcl Visual Service, Inc., 95."
Liberty Avenue, Pittsburgh 22.

Oscar H. Hirt, Inc., 4 1 N. 1 1 th St.,
Philadelphia 7, WAlnut 3-0650.

International Film Center, Audio-
Visual F(|uipnicnt Rental Serv-
ice, I90() Market St., Philadel-
phia 3, l.Ocust 3-7949.

J. P. Lilley & Son, 928 N. 3rd St.,
Ilarrisburg.

Lippinrott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

The Jam Handy Organization,

Pittsburgh. Phone: ZEnith 0143.

• WEST VIRGINIA •

B. S. Simpson, 818 Virginia St.,
VV., Charleston 2, Dickens 6-
6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories & Studio,
Arlington Suburb, P.O. Box
8598, Jacksonville 11.

• GEORGIA •

Colonial Films. 71 Walton St.,

N. W., JA 5-5378, Atlanta.

• LOUISIANA •

Stanley Projection Company, 1117
Bolton Ave., Alexandria.

Delta Visual Service, Inc., 815
Povdras St., New Orleans 12.
Phone: J A 5-9061.

• MARYLAND •

Stark-Films (Since 1920). Howard
and Centre Sts., Baltimore 1.
LE. 9-3391.

• TENNESSEE •

Southern Visual Films, 687 Shrine
Bldg., Memphis.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 1018 So.
Wabash Ave., Chicago 5.

Association Films, Inc., 561 Hill-
grove, LaGrange, Illinois.

.\tlas Film Corporation, 1111
South Boulevard, Oak Park.

The Jam Handv Organization,

230 N. Michigan Ave., Chicago.

Midwest Visual Equipment Co.,

3518 Devon Ave.. Chicago 45.

• MICHIGAN •

The Jam Handy Organization,

2821 E. Grand Blvd., Detroit
Zone 11.

Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.

• OHIO •

Academy Film Service, Inc.,

2110 Payne Ave., Cleveland
14.

Films Unlimited Productions, 137
Park Ave., W., Mansfield.

Fryan Film Service, 1810 E. 12th i
St., Cleveland 14.

Simray Films, Inc., 2108 Payne
Ave., Cleveland 14.

The Jam Handy Organization,

Dayton. Phone: ENterprisc
6289.

Twyman Films, Inc., 329 Salem
Ave., Dayton.

M. H. Martin Company, 1118
Lincoln Wav E., Massilon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood
28.

The Jam Handy Organization,

1402 N. Ridgewood Place, Hol-
lywood 28.

Photo & Sound Company, 5525
Sunset Blvd., Hollywood 28.

Raike Company, Inc. A-V Center,
849 N. Highland Ave., Los
Angeles 38, HO. 4-1148.

S. O. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.

Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Stevenson St., San Francisco.
Photo & Sound Company, 116

Natonia St., San Francisco 5.
Westcoast Films. 350 Battery St..

San Francisco 11.

• COLORADO •

Audio-Visual Center, 28 E. Ninth

Ave., Denver 3.
Davis Audio Visual Company,

2023 E. Colfax Ave., Denver 6,

• OREGON •

Moore's Motion Picture Service,

1201 S. W. Morrison, Portland
5, Oregon.

• TEXAS •

.\ssociation Films, Inc., 1108 Jack-
son Street, Dallas 2.

• UTAH •

LIST SERVICES HERE

Qualified audio-visual dealers are

listed in rtiis Directory at $ 1 .00 per Deseret Rook Company, Box 958,

line per issue on annual basis only. Salt Lake City 10.

CANADIAN FILM AWAFiS

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION

(continued from page '2

• Film: Man of Kinlail. Proce
Chetwynd Films, Ltd., "foiiai
example of film for television :;ik
ing the greatest use of its tales,
Television Commercials:

• Film: Duet. Producer: Rijei
Lawrence Productions (Cania
Ltd., "for excellent use of thejiii
medium in an effective telev
commercial."

Proposed Second Network foi
New Canadian TV Station

7*? The f I) r m a t i o n of a sem
Canadian television net:f
among new stations licensed p
year is shaping up in prelimiw
plans revealed in Toronti b
Spence Caldwell, president (, i
W. Caldwell Ltd.

The Board of Broadcast Giei
nors has discussed in general tm
the outline of the network projsi
and has announced that heaa{
on the establishment of the se;n
network will be held in Septenie

Caldwell said that the net'M
would operate "in a fashion siili
to the development of the C
network, by servicing the
connected centers by video
lilni or kinescope."

■"In addition." said Caldwl
"this network would be difffs
from the standard pattern, becj;
we do not intend it to becor
primary producing organizain.
but rather to farm out produion
to the various affiliated stationj,nd
thereby spread the benefits oIm-
tional program originatioi as:
widely as possible." !^

Keltz & Herndon, Dallas, N
Incorporated; Officers Nan

vV A ten-year-old Dallas ni(
picture partnership has incoi
ated and announced its new
cers.

Keitz & Herndon, Inc., pro
ers of TV commercials and 1
ness films, has elected Lawrem
Herndon, president; R. K. K
executive vice president,
Thomas R. Young, vice presic

Organized in 1950 as Kei
Herndon, the firm now occi
its own $100,000 studio and c
building at 3601 Oak Grove,
las. A pioneer in the productic
animated and color TV com,
cials, Keitz & Herndon, Inc.,
duces film for major advert
agencies and clients throughou
country. The new corporation
announced the appointment of
Copeland Co., Dallas, as nati
public relations counsel. ,f

BUYERS READ BUSINESS SCF-

BUSINESS SCREEN MAGAZJE

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kit (shown)

(or binding scrapbool(s, photo albums,
«cords and papers ol all types, So handy,

0 easy, so versatile . . . for home or of-
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ick a colorful binding tube from the
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Other models available:

5-holc kit — $17.90; 4-hole kit — $29.95

Write for free booklet. Dept. BS

TAUBER PLASTICS, INC.

200 Hudson St., N.Y.C., WO 6-3880

SI.IDKFILMS SELL MUTUAL FUNDS:

( CONTIN U i:i) FROM PAGE THIRTY-TWO)

some of the films and we feel it can eventually
hccome a growth symbol for the industry.

Another feature of the films is the method
of distribution — unique for the investment in-
dustry. Demonstration sets of the lilms and
both 33 1 3 and 45 rpm records have been
placci.! in tiic hands of selected audio-visual
dealers tiiroughout the country.

When Kalb, Voorhis receives a request for
a showing, the local dealer is alerted and is
able to give the mutual fund dealer a "preview"
of the presentation before purciiasc, thereby
creating an entirely new and broad market for
audio-visual sales.

Slidefilms "Can Be Powerful Sales Tool"

V\ith nuitual funds the nuist "saleable" type
of in\'estnient in the industry, the use of sound
slidclilms has been long overdue and, if used
intelligently and correctly, can be a powerful
sales tool in a multi-billion dollar business.

Our "See and Hear" lilm presentations rep-
resent a dynamic opportunity for the mutual
fund industry to speed its selling efl'ort and,
at the same time, clarify the advantages of
mutual fund investing at the point of purchase
... in the home or office.

From the interest already shown by the in-
dustry, we are confident this powerful new
audio-visual step will be one of the most suc-
cessful services Kalb. Voorhis has yet offered
its clients. i^

PAN-AMERICAN DISSECTS A SALE:

(CONTINUED FROM PAGE thirty-three)

. . . and left largely to draw the inescapable
conclusions for themselves.

The result . . . Anatomy is a presentation
which should give salesmen and managers new
insight into their own problems . . . each others'
problems . . . and the problems of building a
partnership that meets the particular needs of
both.

With the film as a basic tool, the five specially
prepared sequences provide case-study material
for discussion of practical, day-to-day sales
and management operations. Taken together,
motion picture . . . special sequences . . . and
course outlines combine to give both an over-
view and detailed guidance for growth. g^

Send for copy of our new

TYPE CHART

showing faces available
for hot -stamping slide-
film, motion picture and
television titles,

KNIGHT STUDIO

159 East Chicago Avenue. Chicago 1L Illinois

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M B E R 4

VOLUME 21 • 1960

WASHINGTON FILM COMMENTARY:

For 16mm. Film — 400' to 20C0' Reels

Protect your films
Ship in FIBERBILT CASES

Sold at leading dealers

bear

this

TRADE

MARK

Use FilMagic All Ways

-FilMagic Cloths Hand-Clean Films, Records.

-FilMagic Tapes for Film Cleaning Maciiines.

-FilMagic Pylon Kits for Tape Recorders.

-FilMagic Pylon Kits for 16mm SOF PRO-
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204 FOURTEENTH STREET, N W.
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OF niISmE!i!i SCREEN

•«• A bound volume containing
all eight issues of Volume 20,
1959 of this magazine is now
available at $7.50. Sent post-
paid if check accompanies
order. Address on I'uiie 2.

SOUND RECORDING

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High fidelity 16 or 35. Quality

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7315 Carnegie Ave.
Cleveland 3, Ohio

(CONTINUED FROM PAGE 25)

Bernstein of IBM, and Leon
Harmon of Bell Laboratories,
describes approaches and experi-
ments in machine "intelligence."
The Matheinatic'um ami the River
has been lilmed to show how ab-
stract mathematics can be used
for the practical world of nature.
e.g. Hood control on the Mississippi
River. New Lives For Old, with
Dr. Margaret Mead, is the story
of the striking change experienced
in a 25 year period by the Manus
people of the Admiralty Islands.
There are currently close to 27
large sponsoring corporations par-
ticipating in the science film pro-
gram. They include the Aluminum
Co. of America, Champion Paper
and Fibre Co., Detroit Edison Co..
Kennecott Copper Corp., Ingersoll-
Rand Company and many others.

Koppers' "Mission: Sonic Boom"
Shown to Offical Washington

-A- Mission: Sonic Boom, a public
service film sponsored by the Kop-
pers Co., Inc. of Baltimore. Md.,
in cooperation with the US Air
Force and the US Navy, was pub-
licly shown for the first time in
the Presidential Room at the
Statlcr Hotel last month.

Amidst impressive exhibits of
the tremendous and diverse indus-
tries served by the Koppers Co.
products and services, over 200
militiiry and civilian officials view-
ed the film and participated in a
panel discussion of the big boom —
which has been dubbed, "the
sound of security."

The color film, produced by the

Chicago studios of Wilding. Inc.,
under the direction of Hal Witt,
and scripted by Oeveste Gran-
ducci, will be used extensively in
the military community relations

programs.

* * *

Bendix Radio's Radar Picture
Wins Sales; Worldwide Audience

-fi The Radio Division of Bendix
Aviation Co. has sponsored a most
successful and timely film on Dop-
pler Radar Navigation.

Produced by Milner-Fenwick,
Inc. of Baltimore, A New Age In
Ncivigalion. which was designed for
aircraft management and chief

Cockpit moikitp jor Bendix

pilots, aroused sufficient interest
for one of the largest aircraft com-
panies in America to equip all of
its new super jets with the Doppler
units.

The film, which is unusually
lucid and amusing for such an in-
tricate subject, has been shown all
over the world, and on the Johns
Hopkins File 7 TV program. Upon
completion of production. Bendix
exhibited the mockup model. Q'

At Koppers" preview (/ lo r>: Brii;. Cien. E. B. LeBailly. Deputy Director,
Information, USAF: Chester Spiirgeon, Asst. to Pies. National Noise
.Abatement Cotmcil: and Fred C . Foy, President of Koppers Company, Inc.

■ta

f^.

^ I

- I

tinonts and f>ni*-

VISUALIZING OUR WOl

(CONTINUED FROM PAG I

ject content of complete co
in the spoken language of thi
tions concerned.

In the summer of 1959
produced five half-hour m
pictures for the U.S. Depart
of Health. Education and We
to document the activities at
of the Modern Language Inst
set up by the Office of Educ
at the University of Colorad
Boulder, the University of 1
in Austin. Louisiana State Ur|
sity at Baton Rouge, and the
versity of Michigan at Ann A-

Modern Language Teachii

In a tight eight-week sch
ICF crews covered the currici
at each school, shooting ani
cording the class work in lam|
laboratory instruction, drill
niques, and demonstration cl;
They also included the uniqud
tures of each school — the res|
tial "language houses" \
teacher-students lived while ;ithd
ing the institutes, the ne\s e
ment employed in different cl;
and other phases of the pro
which would be of interest in
veisities planning to establish
guage institutes in the future,
motion picture was made for
vision release by combinitit
most interesting features of
film.

A complete catalog on Tu
the first international projei
the Foundation, can be lui
writing International Commi
tions Foundation, 9033 W i
Blvd., Beverly Hills, Californi

n-
.11

Dae
Ic
the

FILM SELLS RICH I'l

(CONTINUED FROM P A Cl 1

Ci.-

lire

ifey

ac-

d:
Im

pie viewed the finished film,
were enthusiastic over havin
complished their goal.

"Despite our elation, wc h
realized at the time the imp;
the response to the Rich Plan
The new understanding of oi
dustry which the film is givi
those who view it, as well i
many, many sales which li;i\ii
suited directly from showin!] «
overshadowed only by its jec-
tiveness as a recruiting tool. "M\
high caliber sales people haNcper
attracted to our organi/jior
through the use of this filiu.jiiii
Drury.

Well-pleased with the doiibi!'
suits of A Better Way of Ljn
Rich Plan has already begun o;
with Keitz & Herndon on an Iw
film project. , 'S

'^k^

in the east . . . it's

MOVIE LAB

; ^•■''

f^jSWEt^

MOVIELAB FILM LABORATORIES
MOVIELAB BUILDING, 619 W. 54th ST.
NEW YORK 19, N. Y. JUDSON 6-0360

♦ developing color negatives • additive color printing • reduction printing includir ^ • color

slide film processing • blowups • internegatives • Kodachrome scene-to-scenp oalanced

printing • Ektachrome developing and printing • registration printing • plus complete black and
white facilities including cutting rooms, storage rooms and the finest screening facilities in the east.

Our first aim is to make films that
get results. Because they are made
so well, they win awards. So far this
year, for instance . . . eight ...

Information delivered . . . Instructions under-
stood , . . Attitudes changed ... and other
measures of values ... all stern tests applied
to all Jam Handy productions. • But critical
acclaim by film award juries is also welcome
evidence of acceptability and competitive
excellence. • On behalf of our sponsors and the
many staff people involved, we express deep
gratitude to the National Visual Presentation
Association; The Columbus Film Festival; The
Scholastic Teacher Magazine, The Seattle Film
Festival and Film Media Magazine for highest
honors which all these groups have bestowed on
eight of our motion pictures and slidefilms with-
in the first months of 1960.

We invite you to preview any of these winners.

IfiM. HANDY

■^ Dramatizations Visualizations /^ Presentations ', Motion Pictures

Slidefilms

Training Assistance

NEW YORK 19
JUdson 2-4060

• HOLLYWOOD 28

Hollywood 3-2321

DETROIT n
TRinlty 5-2450

PITTSBURGH • DAYTON • CHICAGO 1

ZEnith 0143 ENterprise 6289 STate 2-6757

BUSINESS SCREEN

1AGAZINE • AUDIO AND VISUAL TECHNIQUES FOR INDUSTRY • COWf KCE • GOVl Mti

AND EDUCATION

L^,

The Creative Producer
Man With a Mission . .

•^

S/r..,.,

Xow y

INC

■"'■''■ J 7. .V V

'^/-lA i

~AL

vt'i.

*"P8 J,

HOW ARE YOU
GOING TO MAKE THAT INVESTMEN'
WORK FOR YOU?

Your dollars invested in film production can be put to work for pen-
nies invested in professional distribution. To make the difference
between a so-so film program and a successful one, employ the spe-
cialized services of Modern Talking Picture Service, the professional
distributor of business sponsored films. Get your payoff through
Modern's quality distribution to TV, theatres or 16mm audiences.

MODERN Talking Picture Service, Inc. 1

SALES OFFICES 3 East 54th Street, New York 22 / Prudential Plaza, Chicago 1

210 Grant Street, Pittsburgh 19 / 612 S. Flower Street, Los Angeles 17 / 19818 Mack Avenue, Detroit 36

ITS OUR
BABY...

. . . and we love it!

his is one of the many delightful objects you would come across during a stroll
hrough our prop department. Years ago we used it in a motion picture, and u^
became quite fond of it.

There are many such oddments in our prop department, and if you'd
like to see them, do feel welcome to drop in any time. If you spot one that
you'd like to use in a motion picture or slidefilm of your own, feel free to
speak up and we'll be most happy to accommodate you.

In fact, we'd be pleased to make the picture, too. We're in a very good
position to do this, because in addition to a varied assortment of props,
we have several cameras, lights, directors, cameramen, producers, writers
and account executives, some of whom, mind you, are Vice Presidents.

The reason we have so many of these is simply that we have many clients.
The clients, in turn, seem to be as fond of us as we are of the wicker baby
carriage, and for the same sentimental reasons refuse to cast us oflf.
This, as you can readily understand, pleases us very much.

So if you have a problem (doesn't everyone?) that might be eased a bit
by the right camera, director, lighting, writer, cameraman, account execu-
tive or wicker baby carriage, let us know where you can be reached and
we'll do the rest.

■W I L I> I IV Ci

Communications For Business

CHICAGO: BRoadway 51200
DETROIT: TUxedo 2-3740
WEbster 3-2427
ClEVEUND:TOwer 1-6440
TWIN CITIES: Midway 6-1055

HOLlYWOODtHO 9-5338

NEW YORK: PLaza 9-0854

PITTSBURGH GRant l-6;'40

CINCINNATI; GArdeld l-0<-77

SAN FRANCISCO: DO igla= 2-7789

AKRON: STadium 4-5514

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16mm directly without rerecording. Just use Ansco 16mm Color Duplicating
Film Type 238.

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tions plus high fidelity sound through direct reduction!

From a cost and quality standpoint, doesn't it make sense to use 238? Ansco.
Binghamton, N. Y., A Division of General Aniline & Film Corporation.

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BUSINESS SCREEN MAGAZI>|

NS, INC,

. ■•■t .•ii'^t - • - - '-fti, ffJFu •},■ f" '.**■'- 'V

/-»Uf

ir >

,-• .-^^

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ericas ure^

YORKjl9, N.Y., PL

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Creatively assisting your
every audio-visual need:

TV COMMERCIALS & SHOWS

INDUSTRY FILM PROGRAMS

SLIDEFILMS

SOUND RECORDING

CLOSED CIRCUIT TV

LIVE CONVENTION SHOW/S

VIDEOTAPE

Fred Niles

Communications

Center

1058 W. WASHINGTON bLVD.
CHICAGO 7, ILL.
SEeley 8-4181

BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY— EDUCATION AND TELEVISION

Number 5 • Volume 21 • 1960

preview of contents

Today's Picture in Projection, by Eyre Branch 8

Harvester's Tribute to the Public Works Man 14

Washington Film Commentary: Mwy Tanhuin's Coliinin 19

Project Echo: Breakthrough in Communications 29

Republic Steel's Third OMI: Stainless Steel 30

Color Feature: Coca-Cola Presents Woiulerjul World 32

dynaFrame: the New Variable Screen Process 34

Bell System's Timely New Film: Seconds for Survival 35

My Five Guiding Film Principles by Richard Borden 38

Esso Introduces Young Learners to Science 39

Johnson & Johnson Helps Build Retail Drug Profits 40

Film's Key Role in Texaco's "Stop-Loss" Campaign 41

Report: The 20th National Audio-Visual Convention 42

The McGraw Company Presents: The Master Binlders 43

Case Histories of Current Sponsored Film Programs 44

W. T. Grant's Slidefilm Aims to Cut Down Waste 46

Stereo and Slides Dramatize RCA Victor Records 48

Screening Room: Brief Reviews of New Pictures 50

Business Screen Executive: Staff Appointments 56

Audio-Visual Equipment for Projection & Production 59

Plus: The National Directory of Visual Dealers

( HUAGO OFFICE OF PUBLICATION
70(;4 .Sheridan Road Building, Chicaso 26, 111.

Telephone: BRiargate 4-8234

IN NEW YORK CITY
Robert Se.vniour, Eastern Manager: 2.50 W. .i7th St.

Circle .5-296!) • JUdson 2-1957

IN HOLLYWOOD
lOdnuind Kerr, Western Manager, ,'?0:i So. New Hampshire Ave.

Telephone: DUnkirk 7-2281

Issue Five, Volume Twenty-One of Business Screen Magazine, published
August :U, 19(;o. Issued S times annually at six-week intervals at 7064
Sheridan Road, Chicago 26, Illinois by Business Screen Magazines, Inc.
Phone BRiargate 4-8234. O. H. Coelln, Jr., Editor and Publisher. In New
York: Robert Seymour, Jr., 250 W. 57th St. Telephone Circle 5-2969
or JUdson 2-1957. In Los Angele.s: Edmund Kerr, .303 S. New Hamp-
shire, Telephone DUnkirk 7-22S1. Subscription $3.00 a year; $5.00 two
years (domestic); $4.00 and $7.00 foreign. Entered as second class
matter May 2, 1946, at the post office at Chicago, Illinois, under Act of
March 3, 1879. Entire contents copyrighted 1960 by Business Screen
Magazines, Inc. Trademark registered U.S. Patent Office. Address ad-
vertising and subscription inquiries to the Chicago Office of publication.

CAN SALES
BE MADE
BEFORE
A CALL?

Let's say you're interested in a sc s
development program that gives y r
men o clearer understanding of e
essential elements in a succes'il
sole.

You'll find this Better color soLd
slidefilm training program offers sl-
ulating ideas, like:

"Sales should be made mentally
before calls are begun . . ."

That's just one of the themes on wf h
resultful sales training meetings in
be developed v/ith ease, and a ni-
imum of effort on the part of e
sales director.

Closing the Sale

This dynamic filmstrip takes only 5
minutes . . . shows salesmen hov.0
make presentations aimed at closg
the sale from the moment of e
opening remark.

ONE IN A SERIES OF DRAMATI
COLOR SOUND SLIDEFILMS:

"Selling Is
Mental

WRITE TODAY FOR DETAILS
CONCERNING A PREVIEW

Selling Bureau

6108-B Santa Monica Boulevor
Los Angeles 38, California

BUSINESS SCREEN MAGAZI^^

IF you are a

quantity buy

of color prints*. •

let us show you how
you can save over $2500
on 100 prints of a
full-length 2-reel show!

Write, phone or wire for a free estimate

— it costs you nothing to find out — you may

save over $2500 on your next print order!

1226 Wisconsin Ave., N.W., WASHINGTON 7, D.C.
^ FE 3-4000

1226 East Colonial Drive, ORLANDO, FLORIDA
^ CH 1-4161

{

PROVIDING EVERY EDITORIAL AND PROCESSING FACILITY FOR 16mm FILM PRODUCERS

'V UMBER 5 • VOLUME 21 • 1960

RIGHT off the NEWSREEL

SELLS YOUR

STORY
6 WAYS

CONTINUOUS

COUSINO

ECHO-MATIC

TAPE

Picture on
Solorbrite
Screen was not
retouched or
stripped in.

TR165S (illustrated) $398 LIST
165S-C (without sound) $225 LIST

^..i«-i.i.i.> . Pictur-Vision introduces
Wllp^JlilLkJ continuous high-fidelity
sound, synchronized with
'round-the-clock slide projection. The versa-
tility of this new unit is astonishing . . . check
these 6 ways Pictur-Vision can be used:

-Snap on the sealed Oousino Tape Repeater for
a continuous, day-in. day-out commentary. This
is synchronized with 16 radiant slides changing
at 9 second intervals.

2 — An impulse on the tape automatically changes
slides at any interval desired.

3 — Remote push-button control changes the slides
to keep pace with your commentary. Microphone
hook-up amplifies voice to any volume with no
distortion or hum. Ideal for sales training courses.

A — Telephone hook-up relays your message through
up to 20 phone sets. Slides and message syn-
chronized, operates continuously.

5 — High-fidelity musical background repeats every
20 minutes while 16 slides automatically change
every 9 seconds.

6 — As a straight projection cabinet, with 16-inch
Solorbrite screen.

SOO-HOUR WORRY-FREE PROJECTION LAMP

Even in full daylight, the 7.50-watt lamp projects a full, radiant

image on the large 16-inch screen. Magnetic 6 x 9-inch
speaker gives clean, hi-fidelity tone at any volume from a whisper

to top convention-hall sound. Bleached -mahogany finish cabinet
of solid plastic Fiberesin will not scratch, burn or water-mark.

PKTURE RECORDING COMPANY
0<onomowoc, Wisconsin

Year's ttrst Safety Films
lo Sle Htmuretl at Vontjress

is Winners of plaque awards for
the past year's best safety motion
pictures and slidefilms will receive
these honors during the 48th Na-
tional Safety Congress, to be held
in Chicago October 17th-21st.
The National Committee on Films
for Safety, which annually selects
the outstanding safety education
films of the year, will handle the
presentation ceremony under the
direction of William Englander,
its secretary. S

sj: :;: i'fl

'OI Audio-Visual t'ltnvention
Opens in Vhiraifn Julif 'J'J

is Dates for the 1961 National
Audio-Visual Convention have
been confirmed. At the close of
the recent 20th Annual conven-
tion in Chicago on August 9th,
Executive Vice-President Don
White of the sponsoring National
Audio- Visual Association, an-
nounced that the 21st gathering
will be held on July 22-25, also at
the Hotel Morrison in Chicago.

tionte Fashions t.eatfue \au'
Previeuinfi Festiral Films

* Members of the Film Festival
Committee of the New York
Chapter of the National Home
Fashions League, Inc. are cur-
rently previewing motion picture
films for selection of from eight to
twelve films to be shown at their
annual Film Festival in February,
1961.

The purpose of the Film Festi-
val is to keep members of the
League and the public abreast
with new and informative films
produced within the last year in
all areas of home fashions. The
League is seeking films in the
fields of design, home decorating,
home fashions products, architec-
ture and sales training, which are
the best in their respective cate-
gories. The films can be of a doc-
imientary nature or they may be
commercial.

Firms or individuals who have
films for previewing should con-
tact Elda Hartley, Hartley Pro-
ductions, Inc.. 339 East 48th
Street, New York, N. Y. for fur-
ther information. B"

Animation, Ine. Hays l.oval
Violates Xeir i.abor i'oile

•k Violation of the newest labor
law was charged against the
lATSE Screen Cartoonist Local

839 by Animation, Inc., in a cor
plaint filed with the National L
bor Relations Board, announcf
Earl Klein, president of Anim
tion. Inc., Hollywood.

Klein said he lost a screen ca
tooning sub-contract which UPl|ij
had agreed to give Animatio
Inc., when the union busine
agent, Larry Kilty, pressure
UPA officials for dealing with th
firm which has no contract wil^
Local 839. UPA subsequent)
cancelled the deal with Anim.
tion. Inc.

This action is a direct breach (
the Landrum-Griftith Act, Kle
charged.

It is the first such federal a
tion sought in the film indust)j
since passage of the Eisenhowe!
sponsored labor bill.

Ralph H. Kennedy, region ,
director of the NLRB said tt' j
federal government would tlio
oughly investigate the complain
He has assigned Attorney D.i\
Reisman to probe the matter.

Howard LeBaron, labor ad\

sor for Animation, Inc., presente;

the complaint to the labor boan ;

I I

* * * t I

iiraphifs Fxpert Talks on I
Iteporls at WI'A Meetiny j

* Herbert C. Rosenthal, pres
dent of the Graphics Institute ar'
creator of stockholder and annu
reports, was the featui-ed spc.iki
at the first fall meeting of the N.
tional Visual Presentation Ass(
ciation, held at the Brass Rail re
taurant in New York City on Sejj j
tember 8th.

Mr. Rosenthal's presentatioi
supported by projected visual]
covered the development of ide;j ,
useful to those planning and prt |
ducing annual reports. \

Teehnieolor Flarninys iiain
Iteported at llall-Vear Jlarlc

:': Earnings of Technicolor, ln«!
continued to show gains in 196(!
over 1959, with consolidated nt'
income after taxes for the 2
weeks ended July 9 at $288,24;
This compares with a net loss ^
$74,569 after applicable tax cied
for the same period last year.

According to John R. Clark, Jr
president of Technicolor, the in
proved results for 1960 wer|
achieved by an inci"ease in tb
Company's motion picture reve
nues and with a vigorous prograr|
of cost reduction and reorganize
tion begun early this year.
(more news on pages 16-26;

BUSINESS SCREEN MAGAZINl

If SO, our creative

and production staff can

contribute unique and

vaiuabie services to

insure ttie most effective

nietiiod of communicating

ideas to audiences

til rough tiie proper

utiiization of better

motion pictures.

. OHN SUTHERLAND PRODUCTIONS, INC.

LOS ANGELES
201 North Occidental Boulevard

Los Angeles 26, California DUnkirk 8-5121

NEW YORK
136 East 55th Street
New York 22, New York PLaza 5-1875

INNOVATIONS in the field of projection
equipment have a way of opening new
potential fields of application, they seldom
outmode older types of projectors! ]6mm op-
tical sound has been a "standard" for three
decades; hut thousands of plant engineers,
time-study men and other ingenious film users
still get basic mileage out of their 16mm silent
projectors. 16mm optical-/;!«!,'/!t'?/<" projectors
actually didn't replace anything — they simply
opened up new fields of utilization for annual
thousands of internal 16mm magnetic sound
films.

That's the way it's going to be with 8mm
magnetic sound equipment. You'll be able to
distribute miniature packages of these little
8mm sound-striped prints when 8mm sound
projectors are numerous enough to warrant
their use. These smaller machines are less ex-
pensive than their 16mm magnetic counter-
parts; and 8mm sound print costs are definite-
ly going at 33':; 9?^ less than 16mm already.
Mailing comparisons fascinate us, because now
it's really possible to airmail these little packets
to overseas trade offices, foreign plants, agents,
etc.

But the first question our eager readers are
asking us: hov\ do 1 get into production for
8mm sound?

Certainly, for anything that adds up to an
important film for multiple print distribution,
all experienced hands tell us: stick to 16mm
or 35mm orii;inal production methods. Sure,
it's fun to try your hand with one of those
8mm sound camera gadgets now on the mar-

TODAY'S PICTLHE liV

PHOJECTIDIV

by Eyie Branch

ket. And maybe you should for a one-print
survey film or a very limited application. But
professional kium-lww. camera excellence in
lenses, field and precision are all on the side
of the Arri's, Mitchells, Auricons or what have
you.

Then. too. all the experienced labs know
what to do with your professional footage;
professional magnetic recording originals. It's
time to think about 8mm sound prints and
projectors when the use in the field warrants
tlie savini>s that occur at that distribution point.

As a "small group" medium, for audiences
from one to 10 or 20 persons, there's a great
and immediate future of 8mm sound projec-
tion if you need to equip your service organi-
zation, your field salesmen, branches, etc. for
a fall or winter campaign coming up. It won't
pay to replace any operating 16mm optical or
magnetic equipment, of course. But if you're
like our friend on the export desk at one of the
big oil companies, the potential of fast com-
munication of visualized-sound material is
well worth looking into.

Let's take a closer look at print and mail-
ing costs for 8mm sound. Thinking in terms of

a 50-print program (an 800-foot film), (.
eluding original production, you can buy )
16mm optical prints, in color, for about $70. D
each. 50 magnetic-sound-on-8mm film pris
of the same subject will cost you $44.00 ]r
print. These prices include reel and can.

But an 800-foot, 16mm reel, in shipp:^
case, weighs about 5\-2 lbs. The same amoit
of program material on a 400-foot, 8mm re|,
in can and mailing container, weighs only 1)
lbs. So take a look at the following tabulatic ,
based on mailings from New York City to t )
U.S. centers and two distant overseas poin:

Chirugo
S. Franri
London
Bontbav

Surface.Ship
Mail

16nini Smni

]4c

■Vir Parcel
US

34c

35c

SI. 85

.^l.*»0

Po,.l:

Ktnini

S3.50
SI. 80

SI. 26
SI. 60

77c

Air Mail
( oveoeas

S '1.60 SJ;

S21.86 seo

Clarification of the special "education)!'
rate now applied to 16mm sound films for 1;
new 8mm sound dimension is not yet fin.
But it was the intent of the Congress to ap|/
this rate to film content, rather than to the s;
of the material, so at this writing it appe.^i
likely that the same acceptance will be givi
8mm sound-on-film prints. We'll keep you ;-
vised on this point.

However, it's in the overseas field whi;
8mm sound really cracks the Air Mail ct
barrier for rapid distribution. Time for ima-
native thinking by the export marketer in p -
ticular!

Summing up this phase of our "preface )
the 8mm era" it's obvious that the field h

BUSINESS SCREEN MAGAZIM.'

VIDEO
TAPE

General's combination of
electronic image experience and
film processing know-how is
your guarantee of the very best
tape to lilm transfer.

. unlimited numbers of prints
for television and screen use . . .

. the ability to use standard
projection equipment . . .

• choice of 1 6 and 35 mm . . .

• for easy, visual editing . . .

Ogeneral

FILM LABORATORIES

1546 Argyle, Hollywood 28, Calif. / Hollywood 2-6171 • central division / 106 W. 14th St., Kansas City, 5, Mo. / GRand 10044

UMBER 5 • VOLUME 21 • 1960

COMPCO

profpssioniil (jiidliiv reels and cans
(ire preferred by...

the customers
of...

W I I^ 13 K TV C3-

For Ssdainsea

Only Compco offers "a new dimension in
quality" recognized and accepted by leaders
in the movie making industry. Compcos su-
periority is attributed to a new. majori
advance in film reel construction — result-
ing in truly professional reels that run
truer, smoother, providing lifetime protec-
tion to valuable film. Compco reels and
cans are finished in a scratch-resistant
baked-on enamel, and are available in all.'
16 mm. sizes — 400 ft. thru 2300 ft. For details
and prices write to:

C O M PCO corporation

laOO N. Spauldlng Aye.. ChieaflO^J. ''V.^-a.^

PROJECTING the PICTURE

(continued from page eight)

simply added an important new dimension,
outmoding nothing; persuading tlie optical
sound projector manufacturer to make further
progress in lighter-weight equipment. Existing
production methods are the safe, sure way to
get the kind of quality picture and techniques
that merit 50, 100 or 1,000-plus 8mm sound
prints when you need them.

The Trend Toward 8mm Sound Standards

In our first column, we observed that the
film industry and, more important, those who
utilize its services as sponsors, had better wait
until 8mm sound standards are finalized. We're
glad to report that action along those lines is
coming along fast!

Committees of the Society of Motion Pic-
ture and Television Engineers (SMPTE) are
even now hard at work on the necessary and
acceptable "American Standards" ( ASA )
and/or "Society Recommended Practices" for
8mm sound.

What goes on here will be of interest to
those unfamiliar with the procedure for estab-
lishing these two types of "standards" for the
field.

The procedure followed from original re-
quest to a final "American Standard" is
lengthy and involved. The promulgation of a
"Society Recommended Practice" is fairly
streamlined. However, both procedures have

grown out of considerable years of experie
and have proven their validity in practice.

The ASA procedure calls for prelimin]
studies by the committees involved, under
Engineering Vice President of the SMP'
Then, the proposed Standard must be pi
lished in the Society Journal for a period
trial and comment (normally three month
It is later submitted to the ASA Sectic
Committee on Cinematography and finally
the Society's Board of Governors for spon
approval.

After this the long-tested "Standard" is
turned to the American Standards Associati
submitted to its Photographic Standa
Board and, upon approval, to the ASA Bo.
of Review. Approval here finally establis
the proposal as an American Standard. Sn
wonder that this lengthy journey takes at k
12 months from start to finish!

It might be pointed out that a "Society R
ommended Practice" permits more rapid pr
essing and that when field testing a new devcli
ment ( such as 8mm magnetic sound-on-fil )
wide agreement may be more readily achic
through a "Recommended Practice." 1
processing for this short-form approval ta
only six steps; an "American Standard" ta
thirteen.

SVdfi Engineer J. Howard Schumacker
SMPTE Headquarters in New York City gi
us these answers as impending standards:
Projector Speeds: for 8mm sound,
frames per second, the same as the pres^

(concluded on page sixty-on

WHAT
GOOD

ISA
FILM

imlfiSS it SOlWS n nrOhlPm 9 Representative clients include IBM Corporation. Charles |

%m.MM.K\yUky MW iy\fA ffyij U tf±\/Utniii Pfizer & Co.. Carrier Corporation, Metropolitan Life Insurance

-* Co.. Pan American World Airways. The Borden Company.

Since 1947, our specialty has been helping clients f^a-t results and luiiicrc goals I

through films and other visual and written coniiiiunications. \ Robert A. Lightburn. President '

What we provide-in essence-is down-lo-canh coninmnieatioin ' ^^^ Productions I.SO W. 54th Street. New York 19. New York

r^ ■ ,■ ,u . V. ,■ ■ '' I f''^-'"'-" ^<-"nJ ^ i-'oP^ of 'he "TFl HANDBOOK OF

communications that reach your audience in terms they understand and accept ... COM MUNICATION SERVICES" to:

Communications that really come to grips with your problem and help solve it. | Name Title

Write or phone tor ' IFI Handbook of Communication .Services" today. I Company

I Address

1 r l^liUU L 1 1 lUIN J ♦ founded in 1947 as Training Films, Inc. '150 W. 54th Street, New York 19, New York • COlumbus 5-352U

BUSINESS SCREEN MAGAZIN

GRIP EQUIPMENT

Man and his camera are only as good as the equipment bacl<ing him up . . .
that's where CHARLES ROSS "shines". Assure yourself of the right light-
ing and grip equipment for every job from one of the largest inventories
in the east ... a moments notice starts anything from a powerful generator
truck to a director's chair on its way to your location. Enjoy all the con-
venience, savings and dependability that our 39 years of leadership can
give you ... in the motion picture, TV and Industrial fields.

RENTALS

SALES SERVICE

Send for a schedule of rental rates.

Lighting the Motiov Picture Industry Since 1921

GENERATOR TRUCKS

1600, 1000, 700, 300, 200 Amp. D.C.
100. 50. 30. 20 Amp. A.C.

PROPS

INC.

333 West 52nd Street. New York City, Circle 6-547C

AT YOUR SERVICE !

See the difference . . .

when 16mm Color Specialists process prints!

Color Reproduction Company has always believed only Specialists can produce the
FINEST QUALITY. That's why Color Reproduction Company in over 21 years of
Specializing exclusively in 16mm color printing, has earned a reputation for guaranteed
quality which is the Standard of the Industry. The cost of your production warrants
jiiiest quality prints. See what the technical know-how and production skills of Color
Reproduction Company's specialists can do for your 16mm Color Prints!

7936 Santa Monita Blvd., Hollywood 46, California

Telephone: OLdfield 4-8010

Mitchell Camera, VInten Unitti
for International Sales, Servi^

7% The Mitchell Camera Corpd
tion of California, known for tb
fine film studio cameras, airci
cameras, research and devel
ment work, and W. Vinten 1
of London, England, makers
equipment in the film, aircraft,
search and television areas,
extending a merger to utilize tK
joint resources to an even gre£^
extent than before to promote
products of Vinten in the Ni
American market and of Mitcll
in the European and United KiS
dom markets.

A company, jointly owned iyi
Mitchell and Vinten, has been ■
corporated under the name
Mitchell-Vinten Inc., with offij
in Glendale, California and >
York City. In addition to p'-
moting the sales of Vinten pr
ucts designed for the Ameriin
market, servicing and manufact-
ing facilities will be available ji'
America for the first time for V,-
ten products.

The latest step is a new cc
pany being organized to promie
the European and U.K. marljs
for the products of the Mitcl|I
Camera Corp., and to provie
manufacturing and servicing '.-
cilities in London for Mitcli
products.

Mr. Charles Vinten, managl
director of W. Vinten Ltd., i!
Mr. John McCall. executive vij
president and general manager
the Mitchell Corp., jointly
nounced the new move, and s
that the new corporation '
have offices both in London i
on the Continent.

National Defense Costs Less
Than We Think . . . Boys Pier

^ Tax-conscious citizens (an
we all) can reflect on a few gc
facts about the nation's defe
expenditures:

Sales of new cars and the
fense budget usually come
about even in any given year.

The tab for family tobacco :
food is more than two tii
greater than the defense exper
tures. (Gosh, we have to i
though don't we?)

But in 1959, Americans sp
$313,800,000,000 for goods ;
services, about one-eighth of
being for national security. Un
the shelter of defense, Anieric
were able to spend 8.3% m
for private education and reseai
8.9% more for recreation ;
relaxation; 7.5% more for r
gious and welfare activities :
7.7% more for foreign travel.

1<I

BUSINESS SCREEN MAGAZII^

BUC RELATIONS • EDUCATIONAL* TRAINING • MEDICAL* FARM . . . and

fechnical pictures don't liave to be too technical,
rechnicians are also people. Their worlds are complex
J. lines, but the technical motion pictures they seem to
)refer are the ones which are clear, interesting and well
•xecutcd. as well as being accurate and informative. Put
ourself in an audience with upper-case technicians and
ou couldn't tell a physicist or a biochemist from your
leighbor next-door. Technical groups want motion
)ictures on technical subjects to be, in the first, second
ind third place, good motion pictures.

Among our clients

Atomic Energy Commission

American Bosch Arma Corp.

American Machine
& Foundry Co.

American Telephone
& Telegraph Co.

Babcock& Wilcox Co.

E. I. duPont de Nemours
& Co., Inc.

Ethyl Corporation

The Gillette Company

McGraw-Hill Book Co.

National Board of Fire
Underwriters

National Cancer Institute

National Cotton Council

Port of New York Authority

Schering Corp.

E. R. Squibb & Sons Div.

The Texas Company

Union Carbide Corp.

U. S. Navy

Western Electric Co.

Westinghouse Electric Corp.

-and many, many others

at"; >4

Audio Productions, Inc.

FILM CENTER BUILDING • 630 NINTH AVENUE • NEW YORK 36. N. Y.

TELEPHONE PLoza 7-0760

Frank K. Speidell, President Herman Roessle, Vice President P. J. Mooc

Vice-President, Sales; T. H. Westermann

Producer-Directors; Frank Beckwith Alexander Gansell

L. S. Bennetts H. E. Mandell

etary & Treasurer

Harold R. Lipman
Erwin Scharf

A Producer is

known

the

clients
he
keeps

UNITED AIR LINES 1947

YOSEMITE PARK & CURRY CO. 1949

GENERAL PETROLEUM CORP. 1951

N. W. AVER & SON 1951

INTERNATIONAL HARVESTER CO. 1952

SOCONY MOBIL OIL CO. 1953

UNION PACIFIC RAILROAD 1954

HAWAIIAN AIRLINES 1955

DOUGLAS AIRCRAFT CO. 1956

MONSANTO CHEMICAL CO. 1956
SOUTHERN CALIFORNIA EDISON CO. 1958

BURKE DOWLING ADAMS, INC. 1959

DELTA AIR LINES I959

The above list of cur-

rently active Cate & Mc-

Cilone clients, together

with the year in which

our relationship began, is

an impressive testimony

of the quality of service

which this firm has ren-

dered through the years.

CATE an,( M-GLONE

I.'ill CROSS ROADS 01 l||l_ WORLD, IIOI I > WOOD, ( AI IIORNIA

international Harvpitter Company Presents

A Tribute to the Public Works Man

THE Expected Announce-
ment of National Public
Works Week (October 2-8) will
find the International Harvester
Company ready with one of the
year's most timely and interesting
new motion pictures.

A new half-hour 16mm sound-
film, HecuUine jar Harper, has
just been completed by Parthenon
Pictures, Hollywood, to highlight
50 years of progress in the field of
public works and is a special trib-
ute to the unsung heroes of that
field who daily serve the American
public in the Public Works de-
partments of our cities. The film
is dedicated "to the men of Public
Works who make daily living safer,
healthier and more comfortable
for the American public."

Television Version to Be Ready

Although Headline for Harder
was produced in color for expected
and numerous urban showings, a
special 29-minute black & white
version has also been prepared for
public service use on television,
especially during Public Works
Week.

Sterling Movies USA will han-
dle the television release; the Con-
sumer Relations Department at
Harvester is booking 16mm group
showings. The film was produced
in cooperation with the American
Public Works Association and had
its premiere during the recent
American Public Works Congress,
held in New York City last month.

Prologue by N. Y. Commissioner

The longer. 16mm color version
carries an excellent prologue com-
mentary by Paul Screvane. Com-
missioner of the Department of
Sanitation of the City of New
York. Kiwanis International is one
of the national groups which will
take an active role in distributina

the film through its member groi
this year.

In a most unusual gesture,
Public Works Association has f
sented a plaque to Harvester cc
pany "in sincere appreciation
sponsoring Headline for Harpi

Enlishteniny and Flntertaining F

In paying a sincere tribute
the men of Public Works, the fi
recounts the 50-year career 1
"Harper" as it brings to light
many services in which he f
neered in his community.

Good use of flash-backs she
progress that has been made
street construction and mair
nance, water supply, sewage ;
refuse disposal, street lighting ;
other functions indispensable
modern urban living.

There is no "headline" for f
Harper (who never appears in
film except in an early pho
graph I but his career is rich in
contributions he has made anc
is on the occasion of his retiremi
that the story begins.

Both the team of creative
technical craftsmen of Parther
and the sponsor can take pride'
this picture. It provides, in
entirety, a message to the citi:
who takes for granted the n
and the services depicted .
it puts forth a challenge that shoi
stimulate understanding for
Public Works jobs to be done
the future. Our growing cities a
their exploding populations bi
ample testimony to the vital i
portance of the Public Works mi|

How to Secure This Picture
Requests for television show ii ■
(October 2-8) should be direct i
to Sterling Movies USA otfic;
other prints will be available 1
International Harvester's C(j-
sumer Relations Dept., 180 No|i
Michigan Ave., Chicago.

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BUSINESS SCREEN MAGAZIN

'SX^

Announcing

the newL^g^ii^;'PRO-600 SPECIAL

. . a lightweight companion to the popular *'PRO-600"

Auricon proudly presents the "^
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Use Victor-Soundview Sound Slidefilm
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1. It's a filmslrip ond slide projector. You

can use the Vict(ir-St)unilview pushbutton
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needs best, Filmstrip and combination
fiimstrip-slide projectors are available in
500. watt models.

2. It's a portable phonograph. Want to
put on a record program? Remove the
projector from its case and use the Victor-
Soundview 4speed phonograph by itself.
Single case phonograph with detachable
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supplied with 25' cord so it may be placed
next to the screen when showing sound
slidefilms.

3. It's a fully automatic or manual sound
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want to show sound slidefilms with audi-
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control model. If you want fully automatic
operation specify models with high or low
frequency controller. And remember that
only with Victor-Soundview can you build
up to fully automatic equipment gradually,
by starting with a basic projector and add-
ing a component at a time.

Only Victor-Soundview Projectors offer all these features:

Simple push-down filmstrip threading. Spring-lock "no-slip" framing. Spin-back
device for film review. Fast change from filmstrip to slide. Highest quality 5"
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19JO- i»eo

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Free Booklet — How industry Profits from
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moil coupon to Victor Animologroph Corp.,
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Position

Address

'^'•'y Zone Stole

SIGHT & SOUND

Fifth High-Speed Congress
Gets Armed Forces Grant

■k The Society of Motion Picture
and Television Engineers has re-
ceived a grant from the United
States Army. Navy and Air Force
to be applied to the conduct of
the Fifth International Congress on
High Speed Photography, the Of-
fice of the Chief Signal Officer
has announced. This grant rec-
ognizes the increasing world wide
emphasis which is being placed
today on the application of photo-
graphic instrumentation tech-
niques in the study of scientific
phenomena and in engineering
analysis.

The Fifth Congress will take
place October 16-22, 1960 at the
Sheraton Park Hotel in Washing-
ton, D. C, under the sponsorship
of the SMPTE. Delegates from
twenty foreign countries are ex-
pected to attend the meeting
which will survey the use of high
speed photography as a basic tool
in research and development and
will explore new technicjues ap-
plicable to the various fields of

the sciences. 9

* * *

Norwood Simmons Manager of
Kodak's West Coast Division

A New m a n a g e r of the West
Coast division of Kodak's motion
picture film department is Nor-
wood L. Simmons, formerly as-
sistant manager. He is replacing
Emery Huse, who for more than
30 years has headed Eastman
Kodak's technical services to mo-
tion picture film producers and
laboratories in the Hollywood
area, and is now retiring.

Simmons has been with Kodak
since 1937, associated with the
manufacturing operations in Roch-
ester and the motion picture
film division on the West Coast.
Simmons is currently president of
the Society of Motion Picture and
Television Engineers. He is a
member of the British Kinemato-
graph Society and the Society of
Photo Scientists & Engineers. ^

Irwin Young Elected to Head
Associated Screen Industries

f: At a recent meeting of the
Board of Directors of Associated
Screen Industries. Ltd.. Montreal.
Irwin Young was elected Presi-
dent, replacing his deceased fa-
ther and former President, Al
Young. Murray Briskin was
elected Vice-President and Secre-
tary, and Jack Fellers was elected
Treasurer. 9

A Tribute to George Lenehc
Whom We'll Long Remembr

'k We had met and dined with jr
longtime friend and deeply j.
mired fellow worker in this j-
ment of the film industry jus a
few short weeks before. The j;-
casion was a happy one thojh
we were losing another conri-
triot, Dick Hough, then on his ly
to a new post in charge of V'st
Coast sales for Modern TalHig
Picture Services, Inc.

George Lenehan had g id
things to say about the busiiis
he had joined in 1947, imnvi-
ately after his Navy career n

World War 11. He had more g'd
things to say about his fellow C(i-
petitors in film distribution.

It was a completely happy a-
ning but it was to be our last I'r-
sonal visit together — for Gec.e
G. Lenehan, stricken with illr.s
on a West Coast trip shortly thi;-
after, died Thursday, July 28thit
his Northport, Long Island. ^>
York home. He was only 42 ytis
old and if the phrase was e':r
true . . . only the good ...

His illness, thankfully, wa: :i
brief one. Pneumonia, complies d
by asthma with which he had b n
troubled over the years, ti k
George from his family, his frie Is
and the business he thoroughly i-
joyed and contributed so rah
to over the 13 years he serd
with Modern. He, of all peoJ.
merited the high post of v :-
president which he had achie d
at national headquarters in >*
York City.

Interment was in Arlingn
National Cemetery in WashingH-
D. C. But the spirit, enthusia i.
good will and capability of is
man live on in our industry.

We express the thoughts 'f
everyone with whom he associa d
in our condolences to his w;.
Adeline, his two children. Geoi-'.
Jr., and Nancy and to his belo d
mother. God Bless ... f

BUSINESS SCREEN MAGAZII3

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Other highlights of TV develop- BUT^,^ VS*^ 'f>M
UMBER 5 • VOLUME 21 • 1960

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taiy. ami Jack heTTers was elected
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Jr.. ana iNancy anu lo ins ueiu u
mother. God Bless ... ,f

BUSINESS SCREEN MAGAZHP

WASHINGTON FILM COMMENTARY

by .>lary Fiiifh Tanliani

WashiiiKtuii Coirt'spumiunt lor Business Screen

onroutl \ani4'M Womiin K.v<>r
»r ,«>il/<'<i. I'uhlir Iti-lalioilH

J;ickic Martin has been elected
iee President tor Sales and Pub-
; Relations of Norwood Studios.-.
K'.. Washington, D. C.

Prior to joining Norwood some
^ars ago Miss Martin had
orked five vears in Paris, estab-

Morwiioil's Jackie Manin

ihing and directing the 18-coun-
y regional photo operation for
le Marshall Plan information
irvice.

War correspondent in Italy and
ranee, and former photographic
pd art director of the Washing-
in Times-Herald, Miss Martin
ill also continue as Norwood's
ill photo editor. ff

* * :i:

,iS7 rV SlaliunH Abroad:
•rtr U.l Million SvIh in l'»e

■ The worldwide use of television
expanding rapidly, according to
le United States Information
.gency. Since the first of the year
lere has been a 14 per cent in-

■ rease in the number of overseas
ilevision stations, from 1,088 to
,237.

In a survey of foreign television
tevelopments in the first five
'lonths of I960, the USIA re-
torts that 109 new stations went
iito operation in the Free World,
8 of which were in Western
rUrope, and 40 new ones went on

' jie air in the Sino-Soviet bloc,
elevision sets in use abroad now
umber 34,500.000, with the Free
k^orld accounting for almost 29,-
too.OOO. The Soviet bloc has
.600.000 sets.
The USIA Television Service

1 jported that its programs now are
eing made available to some

, ,000 foreign TV stations, which

I ave an estimated viewing audience

I f more than one hundred million

1 ersons.

Other highlights of TV develop-

ments noted throughout the world
are:

-Lurovision. the West European
tcle\ision network, now comprises
•14 countries.

-Japan now has 92 TV trans-
mitting stations and close to five
million sets in use.

-A TV network calleil Inter-
vision was established among
Soviet bloc countries.
* * *

Hulfman llfails film IHrinion
oi SInffi'o.x i'holovontif, inv,

w Chas. G. Batcman has been
named director of the motion pic-
ture division of Haycox Photo-
ramie. Inc. in Norfolk. Va.

These producers have just com-
pleted a lilm for the Noland Co..
wholesale electrical and plumbing
suppliers, which outlined a com-
plete re-shuffle in the administra-
tion of this company.

The film was then sent to
Norland's 32 Southeast branches,
serving as a most useful tool for
indoctrination.

Haycox has embarked on a series
of highly technical instructional
medical films for doctors for the
Eaton Labs of the Ethical Division
of Norwich Pharmacal, Norwich.
New York. That these are not for
popular consumption was proven
when a local narrator, anxious to
put umph into his reading of the
medical terms, asked to see footage
of the film, keeled over in a dead
faint and had to have three stitches
in his forehead.

Haycox" The Promise and The
Glory, American Oil Co.'s gold
medal Freedom Foundation win-
ner, is the only film aboard the
USS Canberra, the missile cruiser
now on its round-the-world tour.
continued

American History is recreated in
"The Pro/nise and ihe Glory."

There's no suhstitnte

IrUMBER 5

VOLUME 21

19 60

for a little extra effort

• Sound • Editorial

• Laboratory Services

Capital

CAPITAL FILM LABORATORIES, INC.

1905 FAIRVIEW AVENUE, N. E.

WASHINGTON 2, D. C.

PHONE LAWRENCE 6-4634

WASHINGTON:

Bureau of SlantlardH' Film
on "free ttadiral" ttv»eareh

"k The National Bureau of Stand-
ards has just completed a film on
significant research which has been
done at this agency on trapping
the "free radical," which is one of
the most powerful sources of
chemical energy yet discovered.
The film is designed for the college
science student interested in this
startling new field of investigation.
Filmed in brilliant color, one of
the most interesting features of
Trapping of Free Radicals al Low
Temperatures is the scenes of the
blue, green and yellow glows of
free radicals, which are highly
molecular fragments, trapped in
frozen gas at 450 degrees below
zero, Fahrenheit.

Script and technical direction
for the picture, which is being
considered for both the Venice
and Edinburgh festivals, were by
Arnold M. Bass of NBS. Produc-
tion and photography was by
Warren P. Richardson, Chief of
the National Bureau of Standards'
Photographic Services. R'

Oufirnnii'nt. I.ahor Pivlares
Keep .V«rif-«»<l on the Move

'^c The Washington specialists in
union films, Norwood Studios, has
now completed the 75th AFL-CIO,
15 minute TV film for the "Ameri-
cans al Work" series, with four
others currently in production.

Additionally, Norwood is pro-
ducing many government films,
among them a 30 minute, 35nim
color film, for the Department of
Health, Education and Welfare on
films for OCDM (Office of Civil
Defense Mobilization) on radio-
logical defense and survival in
schools. Dance Americana will be
produced for IJSIA, and will in-
corporate Norwood's sensational
Dance Jubilee with a history of the
dance in American culture.

These producers will continue
with their five-year-old project.
World Atlairs Films, and have
contracted with the Air Force for
a block of TV pilot films, titled
Contrails.

Phil Martin, president of Nor-
wood, recently created and con-
tributed to the Union-Industries
Show at the Washington Armory,
a one-reeler (for a continuous
projector) which was so well re-
ceived at the exhibit that il will
be expanded. Titled, Tlie Man in
the Box, it is, quite naturally, the
story of a projectionist! jf-

:6®v

sol

l,y^ '^^v)

COMPANY POLICIES
ARE MORE THAN | i
WORDS

If they are gomg fo be effective i
your supervisors have to imple'l
ment them with a human touch.

Develop this in your supervise
by showing them proved method<j
of explaining, and gaining ac-
ceptance for, company policies.

Show them these methods with;

"INTERPRETING

COMPANY POLICIES"

part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:

• "THE SUPERVISOR'S JOB"

• "THE SUPERVISOR

ASAREPRESENTATIVF
OF MANAGEMENT"

• "INDUCTION AND

JOB INSTRUCTION"

• "HANDLING

GRIEVANCES"

• "MAINTAINING

DISCIPLINE"

• "PROMOTIONS,

TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"

• "PROMOTING

COOPERATION"

WRITE TODAY TO ARRANGE A VIEWIfj

6108 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA

BUSINESS SCREEN MAGAZINl

r-1'.-

'•■."i^f^^^

A
DIFFEREICE

THinG

Why do so many of the nation's largest
companies have films created and pro-
duced in Liiwrence, Kansas?

One answer is a fresh point of view

The Centron staff works and lives in
an environment clost> to the core of
American life. The serenity of the lo-
cation provides an ideal creative at-
mosphere

The results are films in which the ptx)-
ple. the talk and the backgrounds ring
true. And the viewer feels comfortably
involved

This is one reason why firms such as
Phillips Petroleum, Monsanto, Gustin-
Bacon, McGraw-Hill, Cessna; and such
organizations as the American Medical
Association, American Hospital Asso-
ciation, and others turn to Centron.

Centron's location at the hub puts the
pictorial assets of the entire country
within economical reach

Audiences — anywhere — will identify
with Centron films And the ideas you
want to put acro.ss gain reality.

Next time, call on Centron

centron

CORPORATION

WEST NINTH AT AVALON ROAD
LAWRENCE • KANSAS

AO OPAQUE
DELINEASCOPE

LIGHTER
AND BRIGHTER

AO's New Higli Speed Opaque
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have clearer image definition in
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edge to edge, from corner to cor-
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than ever... only 29 lbs.

RIGHT SIDE CONVENIENCE

New, modern styling and design
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...accommodates material up to 2V:
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SERVICEABILITY

Large hinged access door makes it
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Vhiraifo Studio linlfr» Theatrifal Field

Niles Unit to Film HimalaYan Adventureil

American Optical
Company

INSmUMINT DIVISION. BUMAIO IS, NtW YORK

Dept. If^O

n Please send full information on AO's New

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D Please have my AO Sales Representative set
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Name

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IN CANADA wriu— American Optical Company Canada Ltd., Box 40, Terminal A., Toronto, Ont.

ONE OF America's leading pro-
ducers of business and tele-
vision films. Fred A. Niles Pro-
ductions, Inc., of Chicago, has ob-
tained the theatrical film rights to
Sir Edmund Hillary's impending
expedition in the Himalaya
mountains. Color films of the
nine-month Yeti mountain adven-
ture and the search for the "abomi-
nable snowman" will be directed
by Gordon Weisenborn; Jack
Whitehead, Niles' Director of
Cinematography, will serve as
technical consultant in photog-
raphy on the expedition.

Agreement for the film rights
was made between Fred A. Niles,
president of the Chicago studio
and Field Enterprises, Inc., spon-
sors of the Hillary expedition. It
will be Niles' first venture in the
feature-length theatrical release
field.

Niles says that he plans to pro-
duce at least two feature-length
theatrical releases a year.

Special camera equipment de-
signed to withstand both tropical
and extreme cold temperatures of
the Mount Makalu area on the
Nepal-Tibet border will be
shipped to meet Sir Edmund and
his 18-man crew in Calcutta by
early September. Contributing to
the project's chances of success
are several manufacturers who
have been conducting laboratory
tests to meet the challenging con-
ditions.

T. A. Manufacturing Com-
pany's efforts have provided a
light - weight, hermetically - sealed
case for the cameras and a Safari
fluid tripod head; Birns & Sawyer
Co., of Hollywood, are providing
telephoto lenses for close-ups;
Kenyon Products, Inc., of New
England, t h e newly-developed
stabilizers (see Business Screen,

Issue 3, I960); and light mete
are the familiar Weston Compai ,
product.

in addition to carrying camera.f
Sir Edmund and several other ere >
members will be carrying uniqi
"Dictets," made by the Diet:
phone Company, to record rea-
tions as they attempt the heighll

Two other major purposes
the Himalayan expedition are
test human physiological reaction
at high altitudes, without the a
of oxygen. This will be the fit
time a mountain project of th
type is attempted without carr,
ing oxygen.

Weekly during the nine-moni
trek, the films and recordings i
the day-by-day findings will be r
layed by runners from the bai
camp at an approximate 20,001
foot elevation to Katmandu, 1'
miles away. From there, mated
for the color releases will be a
expressed by British Overse;
Airways to the Chicago fil:
studio.

In making the announcemen
producer Fred Niles noted, "th
is an important step in our goal tj
help place Chicago as a leadirj*t
motion picture center. Our ci>
has established itself in the fie
of commercial and industrial filn
and now it's time to show that v
also have the talent and facilitii
for entertainment fare." \

Arriflex Corp. Gives Service or
Arri Cameras at Olympics

Users of both Arrillex 16 ar
35mm cameras during the 196
Olympic Games, which were he)
in Rome, August 25 to Septen
ber I I , enjoyed the convenieno
of on-the-spot servicing and r
pair facilities made available I
Arriflex Corporation of Americi

MAX HOWE

FILM PRODUCTIONS

910 St, Cloud Street • Rapid City, South Dakota

Specializing in motion pictures

for the livestock industry

BUSINESS SCREEN MAGAZIN

EL WOOD SIECJEL and EDWARD B O U G H T O N

are pleased to announce
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and is adaptable to any screen size. The process is protected by international patents
held by the Dynamic Frame Corporation of Hollywood, California.

Te/ic, inc., is presently preparing a dynaFrame demonstration for exhibition to the
industry in the late Fall of 1960.

Sponsors who may wish to consider early production of inrlustriul or ayricHUural
films in the new film form are invited to arrange for private previews by writing or
calling Elwood Siegel, Telle, inc.. New York.

Telle, inc., • a Motion Picture Production Service for Industry & Television

Film Center • 630 Ninth Avenue, Nsw York 36, N. Y. • JUdson 2-3480

Elwood Siegel, President & Executive Director • Edvi^ard Boughton, Vice President & Executive Producer

;V U M B E R 5 • V O L U M E 2 1 • 1 9 6 0 2.3

La Belle . . .
AUDIOVISUAL
at its BEST!

Industrial Film & Audio-Visual Exhibition

A new approach to sound-slide
film projectors — no records — no
tape threading — simply slide in
the cartridge and go. (Continuous-
ly and automatically, the story
you so proudly produced is pre-
sented as your customers want it
— brilliant pictures — high fidelity
sound.

Now unleash bold new ideas for
punch and drama, supported by
sound effects for fresli, wide-
awake interest. Silent signal com-
mands a new picture to appear
... in perfect synchronization
to llie sound.

La Belle "Tutor"

with tape cartridge
(also available in reel type tape)

See and hear a La Belle "Tutor"
... a convincing salesman of itself
that can be an enthusiastic sales-
man for your work . . . and vonr
client's best salesman!

..siBP'wwP'^^* -*

La Belle Maestro makes more and
more friends because nowhere
can you sec and hear a finer slide
sound projector with so many ex-
clusive features- capacities up to
ISO slides — silent signal changes
slides automatically and instan-
taneously for "actionized" effects
without streaking, glare, or
blanks. Be the master of your
story — not the servant to limited
capacity automatics.

Oct the facts on La Belle — ar
range for demonstration.

La Belle Industries, Inc.

Dept. B
OCONOMOWOC • WISCONSIN

Fourth Annual l>rof<rani Op

NEW York's Mayor Wagner
has proclaimed the week of
October 10-16 as "Industrial Film
and Audio-Visual Week" in that
city, honoring the 4th Annual In-
dustrial Film & A-V Exhibition,
opening at the Trade Show Build-
ing. 500 Eighth Avenue, on Octo-
ber 10th. Herbert Rosen, of Indus-
trial Exhibitions, Inc., is the organ-
izer of the Trade Show and lecture
program.

"Prominent business, industrial
and educational groups in our city
are vitally concerned with the utili-
zation of the tremendous achieve-
ments of audio-visuals, industrial
films and closed-circuit TV in the
various spheres of their operations
and this Exhibition will serve to
provide greater impetus in the
growth and development of these
new sciences in the educational
and industrial fields," declared the
New York mayor in his proclama-
tion.

"Photographer in .Space" Program
An extensive symposium on
"The Photographer in Space" will
be a feature of the Exhibition pro-
gram on opening day. A space
team of experts will discuss and
visualize photography's role in to-
day's missile and space exploration
programs. Speakers on this subject
include Carl N. Brewster, Chief
Photographic Coordinator, Air
Force Ballistic Missile Projects;
Major James F. Reid. Chief Com-
munity Relations, Office of Infor-
mation, Air Force Missile Test
Center; and Joseph H. Snyder,
president of the Color Corporation
of America.

Mr. Snyder's talk. "The Space
Age Challenge to the Professional
Photographer and the Color

ens in New Vork Ort. lOth

Photographic Industry," offers a
challenge "to keep abreast of the
Space Age Sixties, detailing the
need for color product improve-
ment, formal training of color
technicians, and greater imagina-
tion and effort by the 'pro." "
Present Venice Award Ad Films

A feature of the Tuesday pro-
gram will be the showing of prize
commercials for both television
and theatre-screen advertising
from the Venice (Italy) Advertis-
ing Film Festival of June, 1960.
Hudson Faussett, a judge at
Venice and a former NBC pro-
ducer-director will discuss "Com-
mercial Film Techniques. Here &
Abroad" following this screen
session.

Lectures by Josef B o h m e r
("Single System Film Produc-
tion") and by Frank Carioti ("De-
sign for Learning") on Tuesday
and Wednesday will be followed
by a report on the Thursday a.m.
program by Adolph Wertheimer,
Radiant Screen Corporation, on
"What I Saw at Europe's Recent
Photokina."
"8mm in Business and Industry"

A concluding feature event on
Thursday's program will present
the symposium on "What 8mm
Can Do for Business & Industry"
with John Flory, Advisor on Non-
Theatrical Films, Eastman Kodak
Company, as moderator.

An illustrated round-up will
show the potentialities of 8mm
sound motion pictures "as a signi-
ficant new tool for profits." Char-
acteristics of 8mm sound, labora-
tory and print problems as well as
procedures, forecasts of possible
future developments, and actual
demonstrations are to be offered.

PAItTlIliNON

4'»ver Theme: The Creative Producer's Alission

idr This month's cover pays tribute to the creative producer of business
and informational films. In studios from coast-to-coast, the men who
make the finest, most widely-used pictures face a great challenge in
serving today's million-fold audience, in creating new films which can
help meet the many critical problems which face the world's peoples. ^'

EifKn^

PICTURE

HOLLYWOOD

CURRENTLY
IN PRODUCTION

TV SPECTACULAR for Nationi
Public Works Week:

"HEADLINE FOR HARPER

— A dramatized color documenta))
dedicated to the men of America:
communities whose work helps the:
fellow citizens to live togethf
safely, in comfort and in healt
(International Harvester Company

INDUSTRIAL SHOWS DIVISIO'

A "live" 3-Act Musical Comed\

"WORK OF ART"

The show was "built" in HoUywcm
using the fresh Hollywood talcn
and techniques, now touring tti
cities to introduce the 1961 Cadilli-
to dealers.

"TRUE PICTURE"

.\n experimental TV Commerci;!
built as a 2-minute business filr'
designed to convince as well as in
press. For the 1961 Chevrolet Ai
nouncement campaign: Campbel!

Kwald Co.

* * *

"LOCKED ON" \

A dramatized documentary for Coij
vair Astronautics to key the RI'
LIABILITY PROGRAM for tl
Atlas Missile. An "attitude change'
— featurette-length, in color, beir_
shot at the San Diego facilitie:
Cape Canaveral and on Parthenon
stage. Prints may be available i
other defense industrials with r
liability problems.

"THE NEXT SEVENTY" i
A "Report" type documentary
clarify the drastic reorganization i,
a major industrial corporation to i
employees, and convince them th:;
the loss of their old feather-b(
security will be more than made i
for by the personal opportunities
the revitalized new organization.

And other projects of a more ;
routuie nature; in Sales, Medi-
cal, Training and Educational
Fields. Screening prints avail-
able on all non-secret titlet:.

PARTHENON PICTURE

Cap Palmer. Executive Producer

2625 Temple St. • Hollywood 2
In Chicago: Phone RAndolph 6-291
Detroit: Phone WOodward 3-488

BUSINESS SCREEN MAGAZIN:

jmputers' Role in Marketing
leme of New Fortune Film

Following up i t s .irticlcs on
ectronic data processing, the
Jitors of Fortune are present-
g a new 30-minute, 16nini black
, white tiini. The Compuwr
omes to Marketiiii;. for use by

anagenient groups.

The new picture, which was
toduced by Wilding. Inc. for
brtune Films, uses the device of
j "committee"" of marketing e.x-
tutives who have been delegated
1 investigate what the potential
^nefits might be if their own
ftmpany should acquire a com-
Uter. They report to each other
h what they fmd out in the
purse of a broad study of coni-
iiter use by other companies.
The cases they discuss are based
1 actual situations researched by

pRTl'NE.)

I Thus, the tilm presents a pro-
bcative insight into many suc-
issful computer applications in
e whole range of marketing —
om production control as it is
lated to distribution, through in-
;ntory control, improved cus-
mer service and sales forecast-
ig — and right down to the better-
med salesmen, superior market
alysis and a better basis for
lanagement's decision-making.
For information on how to pre-
ew or borrow a print for use,
{rite to Fortune Films, Time &
|ife Building, Rockefeller Center.
'ew York 20, N. Y. 9

* * *

achnical Data Sheets on
nsco Motion Picture Film

■ Ansco has made available tech-
ical photographic data sheets on
rofessional motion picture film,
he four recent additions to the
sries pertain to Anscochrome
lype 242, Anscochrome Dupli-
iting Film Type 244, Ansco Color
duplicating Film Types 238 and
38. To obtain copies of the data
leets, ask your Ansco Field Rep-
:sentative, or write to Marketing
lanager. Motion Picture Divi-
on, Ansco, Binghamton, New
'ork. 9

>ROFESSIONAL

fITLE Typographers

ind

^ot-press Craftsmen

SINCE 1938

I Wnu for FREE type chart

W[ KNIGHT TITLE SERVICE

JSj 115 W. 23rd St. N.w York, N.Y.

Only Bell & Howell could meet
New Holland's 2-week deadline for
nationwide new line announcement

Bell & Howell Audio-Visual dealers trained New Holland sales-
. • men locall.v after immediate projector delivery.

New Holland salesmen presented the new farm equipment line
i« on film at local d€>aler meetings throughout the U.S. and Canada.

Local delivery,
training, and service
performed by
world's largest
Audio -Visual
dealer network

New Holland Company planned a closely
timed introduction of its new line of farm
equipment with a special film presentation
to its dealers throughout the nation.

Problem: getting film projectors into the
hands of salesmen in all parts of the coun-
try; and training them in their use . . . all
in two weeks' time! Bell & Howell met the
deadline. A nationwide timetable was es-
tablished—projectors were rushed to New
Holland salesmen throughout the U.S. and
Canada. Immediately, local Bell & Howell
Audio-Visual Representatives followed up
with personal, on-the-spot operating in-
structions. Only Bell & Howell, with the
world's largest Audio -Visual dealer net-
work, has the manpower and coverage for
such a job. The power of Bell & Howell
Audio -Visual Service can work for you,
too. Call or write and we'll be glad to show
you how. There's no obligation.

FIN£R PRODUCTS THROUGH lUAOINATIOH

Bell & Howell

Mail this coupon today for a
free booklet on the uses of
sound films in sales promo-
tion and training.

1 Hell & Howell Company

1 7108 McCormick Road. Chicago 45. Illinois

] AMbassador 2-1600

1 NAME ...

1 COMPANY

1 ADDRESS

1 CITY ZONE STATE

DUMBER 5 • VOLUME 21

1960

Why do filmmakers
prefer to deal with
Florman & Babb? In our
technical field, the only
answer is SERVICE . . . and
service is PEOPLE.
Here is just one of the many
skilled technicians at
Florman & Babb whose
experience and know-how
are always available to
solve your problems.

"I STAKE MY PROFESSIONAL REPUTATION
ON EVERY PIECE OF RENTAL EQUIPMENT"

says Hy Roth

Hy Roth's only job at Florman & Babb is to serve you. As head of the Rental Dept,
Hy and his staff must be absolutely sure that every piece of equipment is in perfect
working order and delivered promptly on the set. F & B's Camera Rental Dept. is
complete. We stock all the Mitchells, BNC, NC, Standard, High Speed, 16mm —
all the Arriflexes, 16 and 35mm with all accessories, blimps, barneys — also Moviola
Crab Dollies, mike booms, the latest zoom lenses, motors and camera accessories.
Our Sound Dept. supplies the very newest Magnasync, Reeves, Ampex and acces-
sories. We are exceptionally proud of our excellent rental Moviolas and editing
equipment. All of this equipment is delivered to you promptly by our radio-
directed truck or by air. Yes, we rent equipment all over the U. S. and in many
foreign countries.

Florman & Babb, Inc.

68 West 45th Street, New York 36, N. Y.

MUrray Hill 2-2928

Part of my job is to recom-
mend the right equipment for
your production. If you need
any information or you have
any problems relating to
rental equipment, please
write or call me at F & B.

P.S. If you don't already have
one. we'll be glad to send
you our complete illustrated
rental catalog.

Bell & Howell Expands Publi
Service Programs on ABC-TV

?A Continuing a policy of sponir-
ship of prime-time public ser:e
television programming. BellSi
Howell, pioneer in this area c--
ing '59, is expanding this serle
for the 1960-61 season on AF-
TV,

The company ■will offer 'e
most extensive series of ever g |
hour public service programs eTJ
undertaken by a network anrja
single sponsor," according
Oliver Treyz. ABC-TV Presid
and Charles H. Percy, Presid
of Bell & Howell. Programs '
be of two types:

1. Twenty special public int
mation shows on topical subjf
of immediate interest to Ami
cans, produced under the dii
tion of John Daly, ABC Vi
President in Charge of News, S
cial Events and Public Affd
will pre-empt regularly schedtJ
ABC-TV prime evening time.

2. A weekly half-hour seit
based on the six-volume Sir Wi
ton Churchill memoirs of Wcf
War II, produced by ABC
and scheduled on ABC Televis^
Sunday nights, will be co-spj-
sored by Bell & Howell. '\

Peter G. Peterson, Bell & H(|-
ell Executive Vice-President, s|l
"a principal motive on the parl(f
both Bell & Howell and ABC-f
will be to inform as well asp
stimulate the American peoplei
action. The essence of democr
is understanding — laulerslana
by all the people. Bell & Howj,
like ,ABC-TV, believes that ti
vision is not- only the avenueO
understanding, but the stimulus^)
action if the program is provci-
tive and thoughtful."

Bell & Howell has already spj-
sored such programs as
award-winning Population Exp
sion and the recent Who Spe]s
for the South?

"We have carefully examiijd

the results of our previous spi-

sorship of sometimes controveril

television programs, and h

been greatly encouraged by

public response elicited by si

sponsorship." said Peterson.

has consistently been our po

not to take sides in such coni

versies, but we do believe that r

role as a sponsor is to engage e

attention of the American pule

in those matters which deeply -

feet our lives." !'

* * *

New Ansco Film for Color
Prints and Filmstrip Copies

T* Ansco, BinghanUon. New Yc
has announced a new 35mm ■■
versal color film designed for -

BUSINESS SCREEN

M AG Aziri;

Pulfljcating positive color trans-
iC.Hprencics and positive tilmstrip
, qginals.

The liliii. Anscoehrome Diipli-
oing Film Type 544. is termed
\ccllent" for mailing "blow-
;•<" from 1 6mm originals and
iiy also be used for making
[ints directly from 35mm motion
[.■ture projection prints. It is
iMipatible with Anscoehrome

I n and may be processed in Ans-
i chrome chemicals. 9

;;; * :1:

easury Dept. Film Used in
libllc Service Program by CPA

Building public relations (and
liking sales contacts) is a heip-

II and practical two-way program
aried on bv the Chicago tirm of

hn T. Walsh & Co.. C.P.A. The
■ ganization presents a program

I business, civic, and club groups

II "income Tax Tips." using a
^-minute. 16nim color motion
cture produced by the United
,ites Treasury Department
lied, appropriately. Income Tax
7>v. Following the film is a short
icstion-and-answer period, inte-
ated with the film subject.

The program is carried on as a
> jiblic service, and the organiza-
in makes no charge for the pro-
.im. The Walsh Company has an
.pressive list of groups who have
ken advantage of the "Tips"
ogram and film. 9

* * *

nikin to Sterling Movies U.S.A.

Frank Balkin has been ap-
>inted West Coast Sales Man-
;er of Sterling Movies U.S.A.

Until recently. Mr. Balkin was
ce-president of Reid H. Ray
ilm Industries, a position he held
ir 17 years. He was also sales
lanager of Chicago Film Studios
ir several years.
:■ I Mr. Balkin will make his head-
' barters at the Sterling Movies

S.A. offices. 1469 North Vine
ireet. Hollywood. If'

WANTED

1 : |m looking for a real all-around

-' Im making character, who's

• ketty good with a camera, can do

'' I professional editing job. and is

retty handy at all phases of film

f I reduction. . .to work for a small,

ut successful. Midwest educa-

onal and commercial film pro-

ucer. located in a rural suburbia

■ jight next to a beautiful lake.

o "creative geniuses" please.

Write: Box BS-5-A-60
BUSINESS SCREEN

064 Sheridan Road • Chicago 26, III.

• UMBER 5 • VOLUME 21 • 1960

What Do They Mean When They Say "No" ?

Lost sales . . . low productivity . . . customer
complaints . . . poor teamwork . . . lack of public acceptance . .
these and many other problems are often only SYMPTOMS.

The programs we produce ... on film and all other
audio-visual media ... are based on INDIVIDUALIZED RESEARCH
to uncover the real roots of the trouble . . . develop the
particular tools and techniques best suited to overcome
it . . . and work out methods of implementation that will
fit individual client needs.

COMMUNICATORS
OF IDEAS

31 WEST 53RD STREET • NEW YORK 19. N. Y.
PLAZA 7-0651

, INC.

'mm

ISSUE FIVE • VOLUME TWENTY-ONE • BUSINESS SCREEN

Project Echo: the Break ih rough
ill Audio-Visual Communication

.Spni't* ltcs<'»r<-li .\«-lii<>v<>nii>iil lloixirliMl

'Tll«> lli(< llttUIK-f'

WHEN ECHO I locic into the ■
heavens last month, begin-
ning its 1.000-niile-high orbit of
(he earth, a new era began in
world-wide satellite coniniuniea-
tions. Present research in space
coniinunications is aimed at creat-
ing thousands of high-quality voice
channels, and ultimately a number
of television channels, that will
reach all parts of the globe.

Within hours of the successful
launching of the ten-story plastic
balloon, a 14-niinute Technicolor
sound motion picture report on
Project Echo, and of the imagina-
tive research and new inventions
behind its success, was released in
16nim and 3.'imm. The Bit"
Bounce, produced by Jerry Fair-
banks Productions for the Bell
System, was in the hands of the
television networks as headlines
were announcing the successful
"breakthrough" in the world's
press.

Under-scoring this advance in
communications, an Associated
Press picture of President Eisen-
hower was "bounced" off Echo I
on August 19 via a standard AP
wirephoto transmitter at Cedar
Rapids. Iowa, and was received
and reproduced on similar equip-
ment at Richardson. Texas.

Previously, scientists of Bell
Telephone Laboratories in New
Jersey and the Jet Propulsion
Laboratories, in California, had

conducted the first telephone con-
versation ever carried on by
bouncing signals off a man-made
satellite. A tape-recorded message
from the President of the LInited
States was also bounced off this
lOO-foot balloon as it passed over
the U. S. The entire project is

^mt

Looking ahead. Bell sciennsi.s en-
vision satellite systems which carry
television worldwide . . .

Scientists in California hcui liic
first telephone conversation ever
carried on bv satellite.

Above: giant antennas, like monstrous eyes and ears, are attuned
to signals bounced off Echo I as the satellite passes overhead.

sponsored by the National Aero-
nautics and Space Administration.

Also pictured in The Big
Bounce is the launching of the
aluminized plastic balloon by
NASA in the nose of a Thor-
Delta rocket. On the balloon's re-
lease from the missile it was in-
flated by powder which turned
into gas.

Many new developments helped
make the experiment possible —
the large "horn" antenna, the mis-
sile guidance system, and the
maser amplifier which brings in
the bounced signals loud and clear.
The film also describes two possi-
ble world-wide space communica-
tions and television systems of the
future.

American experiments with
Echo were conducted by the Bell

Laboratories at Holmdel. N. J.,
and NASA's tracking station at
Goldstone. Cal.. as the "sateloon"
sped over the American continent
at 16.000 miles per hour. Millions
of people, worldwide, have seen
the bright object as it orbits
through evening skies, clearly
visible to the naked eye.

Close cooperation with AT&T
motion picture staff personnel, the
Fairbanks' studio, and Techni-
color. Inc.. made possible the ex-
cellent timing of the picture's re-
lease. Prior to the launching of the
satellite, it was necessary to insert
new footage into the film as details
were developed: the Fairbanks or-
ganization continued to supply ad-
ditional negative up to one week
before the firing on Friday, Au-
cust 12th. !■

The shining alumini:ed sphere of the Project Echo satellite, a 1 00-foot balloon, is pictured while in its hangar during early tests.

NUMBER 5 • VOLUME 21 • 1960

^^^a ^^H jt^fil ^tJ^^^Bj ^ M^T^^

r rom tlic earliest edges of recorded time, people
have sought to make more of their lives than satisfy-
ing the cveri/day necessities of food and drink, cloth-
ing and shelter. The universal desire for something
beautiful, something ordered and in good taste is
expressed in architecture , the arts, sports and the
varying patterns of hospitality. In these designs for
liinng, there are impressive parallels everywhere in
this truly wonderful world ...

The quiet dignity of this old Norman castle just outside Chartres,
France, is one of the many beautiful scenes in "Wonderful World."

Below ; a scene of rare beauty was captured in Eastmancolor by Jam Handy cameras as an
outdoor ballet troupe posed before the statue of Johann Strauss in romantic Vienna . . .

The words, "it's a big, wide, Wol
World," are a fitting prelude to the aif
popularity being enjoyed by the color otio
picture of that title, currently being distjute
in lands around the globe by the Bottrs t
Coca-Cola.

Months ago, there were already moiitha
1,100 prints acquired by these com nie)
overseas versions include sound tra.s i
French, Arabic, Italian, Spanish and Cfma
as well as tracks for Swedish, Norwegiij an
Dutch audiences. The familiar voice j tb
BBC narrates a version of Wonderful forlt
for audiences in Britain. |

The Coca-Cola organization in WesiGet
many showed the film earlier this year>t ai
agricultural fair in Berlin. There were ^ re
peated showings to over 20,000 peopUione
third of whom came from the East G mai
Zone.

A Columbus Film Festival award is mphei
by the enthusiastic demand for showirs di
rected to bottlers all over the U. S. fromfcou
groups, schools, colleges, industrial orjniza
tions and churches. Like the beverage tsell
Wonderful World has proven a unersa
"Symbol of Friendship."

The film is also solid evidence that, a bve
the world, there is a vast interest in the p'p'c
and customs of neighboring lands that Von
derful World's 43-minutes of brilliant olo
scenes and original music so adequately llfi"'
for audiences of all ages.

Produced by The Jam Handy Organi;:!™^
whose three film crews traveled 1 74,644 iil«s

BUSINESS SCREEN MAGAZIJE

oiihoot scenes in 31 countries on six con-

-irtits, tiie film is termed by the sponsor "the

ffijfttest picture ever produced for our Com-

3jiy and proof is in the tremendous demand

i(»u Bottlers are getting for showings."

e statistics reveal some of the picture's fasci-

-lalng content: Wonderful World includes

"■.dies filmed in 43 of the world's most colorful

iis; songs and dances were recorded and

*:)htographed in 14 countries and world-

:.a!Ous landmarks from the Alps to Waikiki

iikch make eye-filling scenes on the color

ffiC'en. The film portrays hospitality patterns

iin;8 countries of the world where Coca-Cola

si familiar friend but these exposures of

'riuct are unobtrusive and always appropri-

itito the mood and the people being photo-

rj-hhed.

• (he symphonic score of Wonderful World

rivi recorded by a 56-piece concert orchestra

niome and a souvenir album of this lively,

niiiorable music has been made available to

; Jn bottlers.

•i |or the audience leader who hasn't yet had
firtpportunity to call on his "friendly neighbor
\M bottles Coca-Cola" for the loan of a
irWt, this thumbnail preview will be helpful:
he film begins in America and after a nod
-oihe rolling hills of New England, the sky-
icjpers and that national lure, baseball, it

TUMBER 5 • VOLUME 21 • 1960

goes off on a journey that will seem far too
short . . .

The Pampas of the Argentine at roundup
time, Peru with its ancient ruins . . . Japanese
gardens that transfer the outdoors indoors.
Chinese cuisine. The temple bells of Bangkok
that ring day and night . . . Thailand's perennial
song.

The Valley of the Nile. The Pyramids, tombs
of kings. Egypt's white grandeur in its Moslem
mosques. Morocco's Casablanca and Arabian
story-tellers. Spain, its music and architecture.
The carnival spirit of the Mediterranean world.
Rome and its fountains; the splendor of St.
Peter's.

The scrubbed face of Sweden; Vienna, the
city of waltzes; and the good life in Germany,
the castles of the Rhine. The watery quiet of
the Netherlands and the old face of Brussels.
The countryside of France. The breath-taking
chateau country. The eternal cyclists. The cafes
of the Champs Elysees. The lofty Eiffel Tower.

Horse racing in England . . . the scholarly
brow of Oxford. English inns and water sports.
Buckingham Palace and the Queen. West-
minster Abbey where kings and poets lie side-
by-side. The flaming coats of the Canadian
Mounties, and then . . . back to the bright
torch of Miss Liberty and the wonders of the
U. S. A. It's a Wonderful World! 9

PROGRAM NOTES:

Title: Wonderful World

Sponsor: The Coca-Cola Co.

Distributed by: The Bottlers
of Coca-Cola.

Produced by: The Jam
Handy Organization.

Length: 43 minutes, film-
ed in Eastmancolor.

Story: Russell McCracken.

Direction: Frank Murray.

Music: by Samuel Benavie.
Recorded by a 56-piece
concert orchestra.

Coordinated by: J. E. (Ted)
Duffield, Jr., for The
Coca-Cola Company.

Filmed on location in 31
countries on six conti-
nents, around the world.

At left: Aziecx perform a
colorful ceremonial dance on
pyramid in Mexico for a
"Wonderful World" scene.

Above: this cowboy's lonely vigil makes
a memorable scene in "Wonderful World."
Below: on the beach in Australia . . .

dynaFrame: the new
variable screen idea

SPONSORS of business and educational motion pictures will
find creative potentialities in the new, variable screen process
known as dynaFrame. Exclusive world-wide rights to the
process for informational films have been secured by Telle
Inc., New York City, from the holder of the international patents,
the Dynamic Frame Corporation, Hollywood.

The technique, which features variable framing of scenes
automatically incorporated within the film, is illustrated in the
scenes reproduced on this page. The process is applicable to
either 35mm or 16mm, black and white or color films, and is
cornpatible with all wide-screen systems, requiring no changes
or additions to existing camera or projection equipment.

During photography, a variable viewfinder is provided for
the director and the cameraman. A record of framing is kept
and sent to the dF laboratory. Here, the picture and framing ;
are combined by patented precision masking equipment. This :
system is said to provide greater flexibility and complete control ,
for the director, since framing can be viewed or changed at i
any time, up to release printing.

Elwood Siegel and Edward Boughton of Telic are preparing :
a demonstration film of dynaFrame technique which will in-
clude the first experimental film that recently received favorable
press notices. The London Times, for instance, said "it offers
new realms for the director and scriptwriter to explore, new
compositions for the cameraman and art director." ■

dynaFrame is the invention of Glenn Alvey, Jr., an American
working for the British Film Institute in 1956. It was further :
developed in the U. S. by Leland Auslander, now head of the
Dynamic Frame Corporation. First theatrical films using the
process will be released this winter.

Woody Siegel, president of Telic, who has foreseen the
unique possibilities of the process for industrial and agricultural
films, describes dynaFrame as a "mobile masking framework ■
for the screen which provides a new visual experience by focus-
ing audience attention." :

Telic's Edward Boughton explains, "a dynaFrame picture is 1
best begun in the mind of the writer but can be incorporated
in any completed motion picture before release printing." |

The forthcoming demonstration film will explore the many \
ramifications of this variable screen process and its creative '
possibilities for the industrial and educational motion picture. JH"

d.vnaFraine: THE TECHNIQUE IN ACTION

The illustrations (left, top to bottom) show how a single motion
picture "dynasccne" is planned for a voice-over information film in
dynaFrame. The sequences open at top with a small square format
picture showing the handling of a hay bale by a New Holland baler.
Screen area surroundins the image is dark, .\fter the audience's
eye and mind have absorbed the scene, the mobile frame moves to
reveal further action at left screen — then still fluid, action below —
then all the way across to right screen and finally opening to full
screen. The change in screen size, shape, and movement is deter-
mined by the action in narration.

BUSINESS SCREEN MAGAZITi

Left: actor Rayiiioiul
Mussey is narrator of this
new Bell SyMcm ftliii.

This Tiiiielv Bell System Motion Pieture
Shows Comnuinieations* Role in Defense

ponsor: The Bell System.

itle: Seconds jar Survival, 27 Vl'
min., color, produced by Audio
Productions, Inc.

• The man on the street knows
lat between himself and a sur-
rise enemy attack are several na-
onal defense lines. He may know
Ibout the arctic radars and Texas
jowers — may even envision
iiemories of the towered aircraft
jpotters of yesteryear. But it is
tie unusually enlightened citizen
vho has any conception of the
lomplex defense system our na-
ion has devised, or, particularly,
f the iterves of the system — the
nes of communication which tie
: together and make it work.

To provide as many people as
ossible with an encompassing
lew of the immensity and com-

plexity of continental defense, the
Bell System and its associated
companies have just released an
exceptional, highly informative
new motion picture. Seconds for
Survival, which illuminates many
little known facts about defense
in its 27' o minutes of color film.

Defense Installations Pictured

The picture shows the Distant
Early Warning (DEW) Line of
radar installations in Northern
Canada and Alaska; the Mid-
Canada Line and the closer-in
Pinetree Line. BEMEWS (the
ballistic early warning system),
the Texas Towers off our shores,
and radar installations aboard
Super-Constellation patrol planes,
picket ships and blimps are other
vital elements shown for the first
time in one film that covers the

Below: officers at North American Defense Command Hdq. watcli spe-
dal plot hoard as data is posted on simulated "enemy" attack in the film.

whole sweep of continental de-
fense.

Seconds for Survival ties to-
gether all these defense elements
in the network of telephones which
were designed for peacetime but
stand in readiness to serve the
cause of defense. It was produced
for the Bell System by Audio Pro-
ductions. Inc.. and was impressive-
ly premiered in New York this past
month by an audience of military
"brass" and industrial executives,
including representatives of the
Bell Laboratories and the Western
Electric Company whose contri-
butions have played such a vital
role in the design of much defense
apparatus.

How Industry Aids in Defense

The film also describes how
Bell Telephone companies, the
Bell Laboratories and the Western
Electric have all been called upon
to help design and build the spe-
cial communications, weapons
systems, radars and other facilities
for our continental defense.

Official approval by the Office
of the Sec:etary of Defense (for
public release without restriction )
was accompanied by this com-
ment from Major William T. El-
lington, Production Branch, Au-
dio Visual Division in the Depart-
ment of Defense, Office of News
Services:

"All who viewed the film
thought it an excellent representa-
tion of the Nation's air defenses
that could be deployed in the
event of an attack."

This "Story Never Better Told"

Headquarters of the North
American Air Defense Command
(NORAD) bulletined the film in
its Office of Information release
of August, 1960 with these com-
ments;

"The NORAD story has never
been better told than in the . . .
27 1 2 -m i n u t e Technicolor fea-
turette-documentary. Seconds for
Survival."

Raymond Massey is the fea-
tured narrator of this important
film. He compares the similarities
of continental defense with the
way ordinary citizens act when
faced with everyday dangers: we
detect the danger, alert ourselves
to it, and react by taking defense
precautions.

Massey, an actor of great dig-
nity and skill, is of Canadian birth
but a citizen of the United States.
He is the perfect choice to describe
how American and Canadian
forces work together in round-the-
clock vigilance against attack and

(CO.NTINUED ON NEXT PAGE)

'tlff^'l

'11-

1UMBER 5 • VOLUME 21 • 1960

"Seconds for Survival"

(cont'd from preceding page)
in preparation of massive retalia-
tion if ever necessary.

Ready to Meet Emergencies

Seconds for Survival graphi-
cally shows how the telephone sys-
tem and other communications of
the telephone companies have
been prepared for emergencies.
Animated sequences describe how
major communications centers are
already ringed and by-passed by
alternate message routes in case of
disaster. Some procedures of our
defense system are shown on the
screen for the first time.

A highly-interesting sequence is
devoted to "White Alice," the
Communications System which
ties together our Alaskan military
outposts and connects to the DEW
Line. NORAD, the North Ameri-
can Air Defense Command Head-
quarters, jointly operated by the
U. S. Air Force, Army and Navy
and the Royal Canadian Air Force,
is the brains of our whole defense
system.

Civil Defense personnel at
NORAD are shown in constant
readiness to alert the nation
through its National Warning Sys-
tem. The roles of SAC (the Stra-
tegic Air Command) and of
SAGE (the Air Defense System)
are pictured in their vital perspec-
tive as part of the total continental
defense pattern.

A Simulated Attack Is Shown
As a climax to these "inside"
views of our defense system, a
simulated alert is shown during
which the enemy is detected and
attacked by hundreds of manned
aircraft and missiles of many types
and sizes. 30 missiles blast-off on
the screen and a dozen or so
aircraft are shown being destroyed
by them.

This exciting climax is a fitting

The Nike-Zeus anti-missile mil
sile was developed by Bell Laboni
lories to defend against an enemy\
ICBMs.

testimonial to the quoted wore
of George Washington:

"If we desire peace we muaj i
have known at all times that w'
are ready for war."

Defense Agencies Cooperate

Seconds for Survival was prc|
duced by Audio with the assistanc
of the Department of Defense, th
Army, Navy and Air Force an
the Royal Canadian Air Forct
Prints are being made availabl
in both 16mm and 35mm coloi
Nationwide showings in theatre
and on television will be followe
by general 16mm release via loce:
Bell System offices to communit
groups, civic organizations, clubs
schools and church groups.

To arrange free loan use of
print of Seconds for Survived thi
fall, simply call your local Be
Telephone Company business ol
fice. S

Premiere Picture Portfolio

Guests pictured at the recer
New York premiere showing c
Seconds for Survival were lense
by Business Screen's own re
viewer-photographer, Robert Sey
mour. i

Pictured at "Seconds for Survival" premiere (panel, left, top to hot
torn) were: Col. ■■Chips'' Woodruff. USAF (left) and Tom Fischer. AT&'.
motion picture staff. 2nd group: Frank Speidell. president. Audio Pro
ductions (left) with Kenneth Wood. Asst. V.P. in cht;. Public Relations
.4T&T. 3rd group: (/ to r) Hunter Williams. Asst. V.P. New York Tele
phone Co.: George Griswold, PR Director, Bell Labs: Williatn Follz
A.sst. V.P., New York Telephone. Below: Robert Randall (left) Molioi
Picture Supervisor, Western Electric: Tom Wilson. N. Y. Telephone

At right: military person-
nel attending the Bell pre-
miere included (at left): Com-
mander R. L. Milner (USN)
and Lt. Comdr. Evelyn Lar-
son, (J. S. Coast Guard.

-i..-^ y "-41

BUSINESS SCREEN MAGAZINE

STRY. RESEARCH AND MILITARY LEADERS ATTEND BEl I 111 M PR! Mil RF

ctred at the premiere of "Sccaiuls for Survival" hist inonih were (Icji to rii^ht. above): Dr.
Siickley. Brookhaven National Laboratory; Brig. Gen. William E. Elder, USAF, Commander,
|i/i Air Defense Sector: and K. P. Wood. Asst. V.P., American Telephone & Telegraph Co.

Positive Approach Helps
Sell Ravbeslos Prod nets

Si'onsok: Raybcstos Division of Raybestos-
Manhattan. Inc.

liriE: A Bii; Day for Roger Gray. 20 min.,
protlueed hv Bay State Film Productions,
Inc.

How to handle "no" for an answer is one
of the strong points of a new sales film: A Big
Day for Roger Gray, sponsored by the Ray-
bestos Division of Raybestos-Manhattan, Inc.,
of Bridgeport. Connecticut.

Walking up to the negative answer from a
prospect and handling it properly to overcome
sales resistance and follow through for positi\e

>l glimpsed by this magazine's camera at the Bell film showing were (left to right, above): Tom
i'her. of AT&T's motion picture department: Willis Pratt. AT&T film department executive: and
h'er M. Reynolds. Director of Public Relations for the Western Electric Company.

'-(-sts at this timely defense film showing also included (left to right, above): Frank Arlinghaus.
Pisident. Modern Talking Picture Service. Inc.: Ernest Dinger. A.<:st. Sales Promotion Manager,
t'lcaco. Inc.: and Russell B. Weston. Advertising Manager of the Ethyl Corporation.

Bay State cameras focus on a scene for the
new Raybestos' sales training fili7i.

selling makes this new Bay State presentation
one of singular effectiveness in the dealer-job-
ber sales training area. Much of the shooting
was handled in actual garages and service
stations with the result that the sales arguments
and demonstrations have the ring of authority.

The solid, step-by-step sales procedure
endorsed by Raybestos for pepping-up sales
approach, is effectively showcased by an ex-
perienced Broadway and TV cast headed by
Casey Allen. Kirk Allen and Paul Lawson.

Distribution is being handled by Raybestos
dealers throughout the country by showing to
jobbers and dealers and Raybestos" own sales
force. A fast paced film, A Big Day for Roger
Gray drives home the sales message in a total
time of 20 minutes, packing sales information
of basic value to any and all salesmen. S'

A Sermon on Conservation

Sponsor: Farm Equipment Institute

Title: The Earth Is the Lord's. 13XU min.,
color, produced by Telepix.

This is a film on soil conservation with a
religious theme: a Christian's responsibility for
stewardship of his God-given resources.

In the simple story line, a typical farmer
decides to practice conservation as a result of
hearing a sermon Dased on the 24th Psalm.

(continued on page sixty-one*

NUMBER 5 • VOLUME 21

1960

In the film "Opening; llic Sale." Borden (I) and
Basse introduce "Mr. Right" as the Man who
has Money, \iithority and Need.

Busse (at right, above) utilizes a visual "for
instance" to sell house siding in this .scene jrom
"Opening the Sale."

My Five Guiding Principles
for Sales Training Pictures

liy Ili4'iiaril <'. Koriloir'

BUSINESS EXECUTIVES over the years
have given Borden & Busse the privilege
of addressing their sales organizations
via the motion picture screen. That privilege
both of us appreciate keenly because we know
it implies an expression of trust.

Now in view of that trust you've placed in
us, this might be a good occasion to take you
■behind the scenes" and give you a look at
the way we work when we tackle the job of
creating a syndicated sales training film.

Every time we take on such a project, we
try our darndest to adhere, just as closely as
we can, to certain guiding principles of train-
ing lilm craftsmanship, principles that over the
years we've come to believe make good sense.
So here goes . . .

"Don't Horse Around With a Story Plot"

Guiding Principle #1 of training film crafts-
manship: don't horse around witli a Holly-
wood story plot!

Now. 1 can assure you it hasn't always been
ea.sy to apply this first principle. Every time 1
start to work on a new sales training film
script, a little demon jumps on my shoulder
and begins to whisper in my ear like so:

"Borden, this time why not he different? In
each of the other films you've written, you've
come to the point too fast. Instead of giving
your audience some soft music and glamour,
you've fust looked 'em in the eye and blurted
right out in your first sentence that you
were going to give them .some tested techniques
for making .sales.

"Then, zowie! Off you'd go like a hull in a
china shop. Technique #/, Technique #2.
and so on. This time, Borden, he different,
make like Shakespeare, Ibsen or DeMille. In-
stead of that crude 1-2-: stuff, cook up a cute
plot about boy meets girl and lifts mortgage on
old homestead by applying advice of kindly
old sales manager. If the plot crowds out .wme

of the concrete sales instruction you'd plan to
communicate , so what? Movies are a mediutn
for high drama!"

Well, that's the siren song the little demon
sings in my ear at the start of every new sales
training film project. Each time I listen to it
. . . and each time I turn it down for the same
reason.

Vv^hat your salesmen want when they view
a training film is a minimum of ham dramatics

Salesman Busse is "buttoning the sale clo.se
with benefit.'!" in the Dartnell production tilled
"Closing the Sale."

and a ma.\imum of practical help of the type
that can put money in their pockets.

So we propose to keep on adhering to our
first technique of training film craftsmanship:
get down to cases fast . . . don't waste lime
liorsing arouitd with a dramatic .story plot!

"Don't Be Afraid to Teach the Obvious"
And now. Guiding Principle #2: don'i be

afraid to teach the obvious!

Over the years, Busse and I have become

convinced that what sales training needs most

A Noted Sales Tvainlnij Jntliorityi
lieveals the Iht.sie Ideas Behind tm
Siieeess of His Widdji-Vsed Fihin

is not advanced algebra or calculus, but simp
arithmetic. Not the disclosure of startling ne
techniques but the fuller application of tim.
tested old techniques, techniques so old and i
obvious they've become forgotten or neglects
for that very reason.

*As adaptrci from the speech given liy thi-, luited
lecturer, educator aud sales consultant at the annual
meeting of the Industrial Autlit)-\'isual Association.

"Use Simple, Non-Professional Language"

What follows naturally is our Guiding Pri,
ciple #3: //; tlie interest of clarity, always u.
the simple, non-professional language of tl
street!

There's something about the task of teacl
ing that strongly tempts the teacher (and tf;
training film script writer) to use words biggi
than those he'd ordinarily use . . . and a moc
of expression more pompous than usual.

That temptation is a very natural on
rooted deep in the well-springs of status-stri'i
ing and supported by the very human desire t
the teacher and the writer to pamper his ow
sense of dignity.

But when the job at hand is the teaching (
salesmen, it's a temptation that has to be n;
sisted at all costs.

Of all audiences known to man. salesmen ai
the most allergic to pomposity. If you wai
salesmen to listen to you without revulsioi
phrase your "teaching" simply and clearl;
Always reach for the shortest word and tf
most unaffected, colloquial form of expressioi

For instance, if you had reason to give yoi'
salesmen the thought content of the Declar;'
tion of Independence, you would be wel
advised not to use the polysyllables and or;"
torical rhetoric of the original version — ;
formulated by our dignified forebears.

Instead you'd choose as your teaching te;
the "translation" of that historic documer
made by the late H. L. Mencken. In this tram
lation, Mencken takes not a single liberty wit^
the thought content of our immortal nation;'
document, but he does convert every big wor
into a little one and every oratorical phras!
into the crisply clear language of the street.

"Visual Thumbtacks Make Training Stick"

And that brings us to Guiding Principi
#4: in tlie interest of memory retention . .
use vi.sual thumb-tacks to make tite wording (
training recommendations stick.

Perhaps you've noticed that in practical
every one of our films, Busse and I make
point of disclosing some kind of visual pro
before we introduce a new training recommer
dation. For instance, in one of our films, b'
fore recommending that salesmen diminish ol
jections by listening, we disclose a balloc
and permit it to deflate.

In that same film, at another point, we dir
close a feather pillow before recommendir
that salesmen buffer the bump of their objei
tion answers with the cushion of a neutr;
third party.

Later on. we use a pair of fake whiskers b(
fore recommending that salesmen be alert t

.38

BUSINESS SCREEN MAGAZIN:

wis

i Borden illustrates Oiiiciini; I'rimtpk' #4 as
he "huffers ilw bump <>/ objections with the
iishion of CI nciilral iliircl /nirly."

-cc through the disguise of fake objections ad-
vanced only as a "stall."

Our use of props is neither a matter of
Ihabit. rut or eccentricity.

Instead, it is the result of a deep faitli in the
isdom of our fourth guiding principle: in the
interest of memory retention, use visual
thumbtacks to make the wording of training
'recommendations stick!

"For liislance" I'uts Theories to Work

Guiding principle 3i:5; ut least once every
JO seconds. i>et onto the film sound truck the
magic words, "for instance."

The moment these words are spoken, ab-
stract e.xpounding of a sales theory HAS to stop
and concrete illustration of how to make that
■theory work HAS to begin.

Now, unfortunately, it isn't easy to prepare
a film so it conforms to that format of thin
slices of theory surrounding fat slices of "for
instance." To the contrary, it poses the script-
writer with two serious difficulties.

First, he has to do a lot of field research to
come up with enough juicy, authentic, believ-
able "for instances."

"Cut Straight to the Filet Misnon"
Secondly, he has to do a lot of COMPRES-
SION to boil down a hunk of sales theory into
just 30 seconds worth of words. His approach
to words has to be that of an epicure to a
steak. Brush off the parsley. Avoid the fat. Cut
straight through to the lilet mignon without a
second's delay.

The kind of brevity called for by each
theory portion of a sales training film is the
kind illustrated by the schoolboy's examina-
tion answer to the question: "Write a short
essay on the life of Benjamin Franklin." This
was his essay:

"Benjamin Franklin was born in Bos-
ton. He met a woman on the streets of
Philadelphia: married her: and discovered
electricity."

In your own training work, whether it is
sales training, supervisory training or produc-
tion line training, it may pay you to apply the
same principles of craftsmanship that have
guided Busse and myself in our syndicated
films on sales training. g"

Editor's Note: the Borden & Busse sales
training films mentioned in this article are all
distributed by The Dartnell Corporation, 4660
Ravenswood Avenue, Chicago 40. Illinois.

Emm» .SlHinlarti'H \viv t'ilm in

Iiilroducing Young Learners
to Pure and A[)plie(l Science

Sponsor: Esso Standard.

Iirrr: Two Hats of Science, 15 min., color,
produced by Jamieson Film Company.

Continuing stress on the importance of study-
ing mathematics and science in order to meet
today's problems and to prepare for opening
tomorrow's scientific doors, a unique film has
been produced to interest grade school children
in science and to help them over two major
obstacles to scientific study.

I'wo Hals of Science, sponsored by F.sso
Standard. Division of Humble Oil & Refining
Company, and produced by Jamieson Film
Company of Dallas, is a I6nim sound-color
motion picture built around laboratory demon-
strations of phenomena in the fields of chem-
istry, physics and mathematics.

The Two Classifications of Science

The aptly descriptive title. Two Hats of
Science, is derived from two classifications of
science — pure science, which simply seeks new^
knowledge for the sake of acquiring knowledge,
and applied science, which endeavors to put
knowledge to work to solve a practical prob-
lem, such as developing a new product or
process.

Two hats are worn by the narrator, an actual
member of Esso's scientific staff; he wears one
symbolic hat when demonstrating a pure sci-
ence experiment, and a second hat when de-
monstrating an applied science experiment.

In one of the demonstrations featured in the
Two Hats of Science, the narrator actually
makes butyl rubber by liquefying a gas and
adding a catalyst. The experiment shows how
a fact discovered by pure science eventually
was applied to produce a new product.

Math: l'niver.sal Lansuage of .Science

The film will be shown to grade school audi-
ences and on television, so a particular em-
phasis in the film is placed on mathematics, the
"universal language of science." The narrator

An Esso scientist performs an experiment in
"Two Hats of Science" as lie demonstrates
how a fact discovered by pure science is ap-
plied to produce a new product.

explains that to become a scientist, one must
know the language.

This is one of the reasons prompting Esso's
sponsorship of the film. Surveys have shown
that grade school children hit two major obsta-
cles in studying mathematics — fractions, which
youngsters encounter in about the fourth grade,
and algebra, which they meet in the seventh or
eighth grade. A thorough grasp of these two
basic elements of math is vital to achieve the
level of comprehension of more advanced math
that is necessary to the scientist. By aiming
this film at the seventh and eighth grades, Esso
hopes to stimulate study at that early stage of
the youngsters' careers.

Hi^hliahls Matri.v .Mjiebra and Topology

The film also highlights two mathematical
sciences, matrix algebra and topology. The
first, the narrator explains, was of no more use-
fulness than a parlor game when it was discov-
ered. Later, however, matrix algebra enabled
scientists to construct and use today's amazing
electronic computers. Topology, the mathe-
matical study of shapes, however, has not yet
been put to any widespread practical use.

Bradford E. Smith, of Esso's New York pub-
lic relations department, supervised production
of the l.S-minute film. Hugh Jamieson, Jr., was
the producer-director. 9

Vinanrial HeneraVn Vitin Shtnrn:

How the Morris Plan Led
the Wav to Family Credit

Sponsor: Financial General Corporation.

Title: Family Horizons U.S.A., 10 min.. b W.
produced by Audio Productions, Inc.

It is possible, feasible and probably eco-
nomically sound nowadays for the average
man to go to the bank and borrow some
money when he wants to buy his daughter a
piano for her 14th birthday. It was not always
this way.

Fifty years ago a man without good, solid
and tangible assets would find no bankers any-
where rash enough to lend him money regard-
less of his need.

One day a man who had had the same
steady job for 14 years made the rounds of all
the banks in Norfolk, Va., and found nary a
one that would trust him for the small loan
that he needed so badly — until he met Arthur
J. Morris. The man's plight so stirred Morris
that he began his memorable campaign to
achieve the democratization of credit in
American banking — the first Morris Plan
banks, which led the way to easier credit for
the average man.

The film brings in an expert to testify on the
position of credit in American economic life —
O. Glenn Saxon, a Yale professor. Professor
Saxon says that it would be unlikely that three
of four American families would own car>
without modern credit practices because two-
thirds of all cars are bought on the installment
plan. And witho .. the market for goods our
whole economv would suffer.

NUMBER 5 • VOLUME 21 • 1960

Through IIh Sueee»»/ul Store-Wide Improvement Proifram

J & J Helps to Build Retail Profits

1 3-Year, f'ontinuing 3lrr<-handising Program for llolail DrngNtores Enters Fifth
Phase as Johnson & Johnson Presents I'sefnl Media on Sloek Kooni Modernization

THE Release This Year of a 19-minute
motion picture entitled. It's Time To Take
Stock, and a 32-page working kit on
stockroom modernization, marks the fifth
phase, and the 15th year, of Johnson & John-
son's continuing educational program for retail
drugstores. This is certainly one of the most
productive and successful long-range programs
ever developed.

In the words of Johnson & Johnson's Execu-
tive Vice-President, R. W. Johnson, Jr.: "We
think our economy can be strengthened greatly
hy helping the retailer improve his efficiency in
moving our nation's products to the consumer.
We feel that giving such help is the responsi-
bility of leaders in every industry."

Over a Million Spent on the l'ro<;ram

The program was initiated in 1946 under the
direction of William E. Sawyer, Johnson &
Johnson's Director of Merchandising Services.
1 o date, it has involved an expenditure of over
a million dollars and has included four motion
pictures.

Each of its five phases — covering sales train-
ing, advertising and promotion, modernizing
of stores' interiors, modernizing of stores' ex-
teriors, and stockroom modernization — also in-
cludes detailed and comprehensive printed ma-
terials, developed with the assistance of out-
standing experts in retail merchandising, ad-
vertising, industrial design and construction,
and the pharmaceutical field.

Upheaval in Consumer Buyins Habits

The program got underway when Johnson &
Johnson became convinced that a major retail

MODERNIZATION

■MAKE CUSTOMERS ^T" ^T %^

STOP-BV PROMOTIONS 10 ATIfi»CT DUmCI

LOOK-ar STORES MODERKIZEO FOR «IEHCH«l«DISmai
LlSTEN->y SiUSMANSHIP TO STIMUUTE BUriNSI
(jell tUCM •.(jcfl'WtCM

•dkf John
pt^fwm - DESIGN FOR SELLING

Results of extensive research and mail sur-
veys went into tliis J & J brochure and its
companion film on stockroom modernization.

revolution was taking place, involving an up-
heaval in consumer buying habits.

In accordance with its long-time philosophy
that "in serving those who sell our products,
we serve ourselves," — and recognizing the
retail pharmacist as the keystone in the distri-
bution of health products — Johnson & Johnson
launched a nationwide study to determine how

STOP
lOOl

■//((' complete kit on
"Design for Selling"
covers all five phases
of this major program.

Druggist Charlie Higgins re-appears as tl
principal in "It's Time to Take Stack

the retail drugstore was marshalling its forci-
to meet its new problems. '

First Film, Materials Released in UI19

The first fruit of this research was a motic

picture and accompanying training materia

called. Sell As Customers Like It, released I'

the profession in 1949. This was followed i|

1953 by the production. Design for Selling, ;

40-minute motion picture which was the mot'

vational foundation for a program designed !■

help drugstores make customers: I

STOP — by promotion to attract trafllic; '

LOOK — by stores modernized for merchaii

dising; |

LISTEN — by salesmanship to stimulate buj
ing.

In 1955 the program was carried into i
next step with the development of a motio
picture and related materials on store fror
modernization, entitled Success Story. Th
year's release of It's Time To Take Stock bring
the program up to date.

The last three motion pictures were pre
duced by Henry Strauss & Co., which also di
the major portion of coordination and develop
ment of this newest program on Stockrooi
Modernization.

Over :30,000 Drussists Have Benefited

Since its inauguration over 30,000 reta|
druggists have made use of some phase of thj]
program and its materials. The Bureau of Bus,
ness Research of Michigan State Universit^l
reporting on a representative sample of oveJ'
1,000 pharmacists, found that 89 ""r of ther!
had u.sed the program in whole or in part, wit'
an average sales increase of 20% resultini
from store modernization. ;

Dozens of business schools and pharmaceu,
tical colleges have incorporated program ma;
terial into their curricula.

Over 20 non-competing industries — such a
oil, automotive, liquor, and appliances — hav;
either adapted the program for their own usi
or have made it a foundation in building trairl
ing programs.

A leading drug publication reports that i
the first year following the release of the "De
sign For Selling" phase, selling space in drug
stores increased more than it had in all of th
five years preceding.

However, the greatest testimonial to th
effectiveness of the program comes from th
retail "firing line." Here are some representativ

BUSINESS SCREEN MAGAZINI

)tes from pharniacists — both chain and in-
liendent — who participated in the program.

'Am now cnjoyint; a 55% business in-
rease . . . a new store is completely paid
or out of the profits."

'Drug volume alone is up about 98%
. our store front business tripled."

7 definitely (idniil the Johnson ct Jolni-
ion proi;ram was a 'sliot-in-tlie-ann' in
n\ store. My operatini; costs yvere de-
reased so that this more llian paid for
llie improvement."

JThe use of motion pictures played an ex-
" timely important role in the program's suc-
dis . . . because of the fact that long-standing
alitudes towards sales promotion . . . fears of
cinge . . . and other emotional factors needed
t'be dealt with in order to produce action by
C-Jggists.

JAs one pharmacist put it . . . ""For some time
Inad thought about remodelling my store, but
Ihever got around to collecting the material."
>iother said. "The picture Design for Selling,
sould be shown in every school of pharmacy
ilthe United States. Its wealth of information
i) practical . . . one of the greatest such pic-
ires of its time."

] Motion pictures and printed material —
ijch of which was specifically designed to en-

tlr. Higgins' chaotic stock room is causing

touble and lost profits, the film shows.
le the druggist to do his own planning and
Ive various other costs — are carefully woven
ito integrated packages that combine strong
lotivational elements, together with concrete
Dd specific suggestions to make it easy for the
ruggist to proceed from ideas to action.
' The new phase of Johnson & Johnson's
rogram, "Stockroom Modernization," is a
cod example of the whole. Based on over
nree years of surveys in 42,000 drugstores
cross the country, it has two major themes —
' 1 ) To show how efficient stockroom pro-
edure contributes directly to volume and
refits by releasing for productive buying
housands of dollars now tied-up in unproduc-
|ive inventories. In the average retail pharmacy
Is much as $5,000.00 of extra capital— rep-
'esenting a potential S30.000.00 in extra sales
'er year — can be freed by stockroom
nodernization.

2 ) To show the druggist how hundreds of
lours, now wasted in handling merchandise in

iCONTINUED ON PAGE FORTY-EIGHT)

The Purchasing Agent
tells plant management about
Texaco's "Stop Loss" program

...HOW II CAN HEtP THEM CUT PI ANT -WIDE MAINTENANCE COSTS UP TO AS MUCH AS 151
...HOW II ALSO HELPS CUT LUBRICANT BUYINO COSTS UP TO AS MUCH AS 80';

Rviluc- ihc nuRilvr ol lubdcmi, nccdcJ - pcrhap, ti> i»Jj>',,-IIUiC'iirii<Jii^iion jnd >n.iiLctinf piixcdum.
fl.-m.duMJO'; .COT^ohiia.ebuymg C«l pi»pcr*O.V H«nd„d. of p,.r.h«.ng m.n ha.c u«0 th.* P.ogfam
Secure bciiiT invcmoty coniiol

\o Pur<h4vinp\ poini-ol»ic« liKlud>,-J jic info/mj
iivL' tnovicv. cmirduisicd booklet t — c^cn j tccok)
i\tkm th;il IjLos ihc (u»suo(k out Pl lubncjlion
Ktictlulitf

lnv«tlif «le lh« p««iibjllljf • of inilMlin) i 'Slop Loii '
Propiam fc» your rirtn For a dtjmatK demonttiiiion
111 hnvt this proftjrn an lul cMtt, (c« TeiMo\ new
luil'Color'and'tuund movie, "Stop Lo\> Through
Oigjniied Lubrication "Toarrjnyeforjncaily \ho<*-
io( M >our plarii. nil in jnd mail ihe Aiij<hcd coupon

TUHUN' loKoHunltnSriiUriDtcnit M»" iMo^in ('i NSC TV

MAKt YOUR RtSlltVAJION NOW!

I 'l>*p l«H IK-owgh 0-9*^r*4

Ho*' Tlitoupli Tciaco's "Slop Loss" Ptoiram. Ii \
vpccilic.illy designed lo modcrnirc your plani's lubii-
c.itiiin pi.iclioes Brmg Ihosc putlicci in line stiih

to reduce lutitiorK bu)ing comv di^jMically while
achieving simpler, more irllKient lubricaiion iiyticm^
for (heir hrmi
The Piog'om n templel*. .iiid pjdieuljtlj .id.ipl.ibli:

TEXACO

LUBRICATION IS A MAJOR FACTOR IN COST CONTROL

Film's Key Role in "Stop-Loss" Campaign

('allin;< Intlusfrv .\lt<>ntioii to Wasteful PrartircN in Ma<-hin<>r.v i.ubri<-ali<in
Trxafo. Int*. Providf.s | a>i<l Wifl<>lv Proniolt's ) a ><>«' 20-.>linuli> Tulor Pit-lure

Sponsor; Texaco, Inc.

Title: Stop Loss. With Organized Lubrica-
tion, 20 min., color, produced by Audio Pro-
ductions, Inc.

>: Lubrication of machinery is sometimes a
stepchild in manufacturing plants when no one
man, or department, is directly responsible to
see the job through. It is not a big cost item,
but it is an important one. While the annual
cost of lubrication in a plant may average less
than a fraction of one percent of other costs,
improper lubrication can be tremendously ex-
pensive, resulting in break downs, lost time
and damaged equipment.

Stop Loss is a unique approach by Texaco
to selling industry a new plan on manag-
ing the lubrication problem. Produced with
much attention to quality — attractive sets,
imaginative photography, and a particularly
skilled cast — the film is Texaco's calling card
to top management to ask for a date to study
lube control and offer a prescription for new
eflicient methods of lubrication control.

Texaco has often — and successfully — sold
its industrial lubrication products with films —
on hydraulic oils, cutting oils, greases — how-
ever this picture is not about products at all,
but an idea. An idea that lubrication responsi-
bility should be assigned to definite people
with definite jobs to do, and that the typical
job description of an oiler should be upgraded
to allow for added responsibilities.

The film opens in a conference room with
the company president telling his stafi^ that

production cost is a major factor in today's
cost-prize squeeze and it must be rigidly con-
trolled. One man on the spot — Mark O'Con-
nell, a Detroit plant manager, tells how his
troubles caused by helter-skelter lube methods
finally led him to institute a new system that
brought his plant a record for efficient opera-
tion and freedom front costly breakdowns.

Texaco is inviting management people —
through double-truck ads in industrial publica-
tions— to screen the film. ff

Below: a scene from Texaco's practical new
motion picture on management of the lubri-
cation problem. Above: one of the current
double-truck ads promoting the film which
is curretuly appearitig in magazines.

"lUMBER 5 • VOLUME 21 • 1960

NAVA ollicers-elect iirc (I io r) front row: Harold A. Fischer, second
vice-pres.; Harvey W. Marks, presldeni: Malilon H. Martin. Jr., first
vice-president. Back row: W . G. KIrtley. board chairman; Earl Harpster,
treasurer: and Robert Abraius. secretary.

ticipated in the 20th Annual Trade
Show.

Harvey W. Marks, a partner in
the Visual Aid Center, Denver,
Colo., was elected president of the
association, succeeding W. G.
Kirtley of the D. T. Davis Com-
pany. Louisville, Ky.. who became
chairman of the NAVA Board of
Directors.

Mahlon H. Martin. Jr., M. H.
Martin Company, Massillon, Ohio,
was installed as first vice-president
and Harold A. Fischer. Photo-
sound of Orlando, Fla., is the new
second vice-president. Robert P.
Abrams, of Williams, Brown &
Earle, Inc.. a Philadelphia dealer
organization, is NAVA's treasurer-
elect and Earl Harpster, head of
Harpster Audio-Visual Equip-
ment. Inc.. Cleveland, Ohio is the
new secretary.

Keynote speaker on the con-
vention theme, "The Challenge of
the Sixties," was James W, Hul-
fish. Director of Information in

The 20th National Audio-Visual Convention

4lv«>r :i.OOO Aiiilio-Visiiiil D<'stl<'r»«. Kal4'.siii«'ii anal Film l^sor^ii Ailt'iid 4iii<'a;;4>
3l«M'iiii;ji and Trad<> Show a^ llarvt'^ MarkM Itt'cunit^s 20lli I*r<'.*<l«l4'ni ui "SXW

THE MEN AND WOMEN
who sell and service the
audio and visual equipment used
in schools, churches, industry and
communities throughout the
United States and Canada met in
Chicago August 6th through 9th,
attending the 2()th Annual Con-
vention of their National Audio-
Visual Association. Some 3,170
dealers, their salesmen and mem-
bers of their families shared the
active convention program and
exhibits with representatives of
U. S. schools, churches and indus-
trial organizations.

Held concurrently with the

NAVA Convention at the Hotel
Morrison were an Audio-Visual
Education Forum, sponsored by
the Illinois Audio-Visual Associa-
tion; an A-V Workshop of Indus-
trial Training Directors; the A-V
Conference of Medical & Allied
Sciences and a midwest luncheon
gathering of members of the In-
dustrial Audio- Visual Association.

20« Exhibitors in Trade Show

What was billed as the "world's
largest display of audio-visual
products and related materials"
took place on three tloors of the
Morrison as 206 exhibitors par-

Below: members of the Industry and Business Council pictured at their
meeting during the Convention. Chairman Robert Abrams presented
plans to increase industry's use of audio-visual media.

Above; Maj. Gen. J. B. Medarls
listens Io language laboratory tape
recorder during visit.

NAVA's headquarters office at
Fairfax, Va.

Using every audio-visual tool
available, the speaker traced the
growth of NAVA and the use
of audio-visual media in the
two decades from 1940 to 1960.
Slides, recordings and amplified
long-distance telephone conversa-
tion were utilized as the audience
was shown that "audio-visual aids
in education, business, industry
and religion have helped to shorten
the distance between the learner
and the thing to be learned."

Another featured speaker dur-
ing the Convention was Major
General J. B. Medaris (Ret.) now

president of the Lionel Corpo I
tion. An enthusiastic spokesit;
for audio-visual tools and tei-
niques. General Medaris told c(|.
vention guests that "we must
crease the productivity of our eJ
cational system if we are to sJ
vive." He was high in his praise ' i
the A-V industry and declail
that the increased importance ;il >
use of these teaching tools 1,
given A-V men "professioi
status" and he called upon thi,i
to "begin acting like professional'

ChalleriKe of the Next Decadi

Among the other major p:est|
tations at the convention was
speech by the nationally-kno
writer, psychologist and lectur,
Dr. G. Herbert True. Speaking [
the second general session of ttl
convention. Dr. True called upi
the men and women of the indr
try "to meet the challenge of th(
profession in the next decade."

Above: .lames W . Hulfish,
delivers the keynote pre.sentatii
to open Convention.

A practical demonstration, bill
as "Selling to Industry" but act
ally appropriate to audio-visi
utilization in other fields, was pi
sented by a trio from the Audi
Visual Center of San Jose St£
College, Calif. Dr. Richard

Below: Hedley Parker, Moot
Institute of Science, shows spe
tacles to R. B. Si fjord.

J^XS A MooDy

BUSINESS SCREEN MAGAZIN

f- . //. McCiiaw and Cuniixinv I'rcsenn a

■k

ipening session of the 20th National Audio-Visual Convention is
rought to order for the keynote presentation by Jim Hidfisli.

,ewis and his associates, Ray
,itke and Jerry Kemp, showed
radical aspects of various A-V
roducts, analyzing their respec-
ve uses.

Discuss .\-V in Industry

Further attention to the grow-

'ng field of business and industrial

sc of tilnis and related audio-

isual media was given by meni-

j)ers of NAVA"s Industry and

business Council, headed by

((obert P. Abrams, its outgoing

iKiirman. Reporting to the Coun- Above: H. K. Mielw. chief pro-

— jectionisi of Swank's, Inc., in

charge of all convention shows.

cil on August 8th, Mr. Abrams
disclosed that a recent brief sur-
vey of leading industries, conduct-
ed by the Council, showed a gen-
eral increase in their budgets for
the year.

According to the survey, Mr.
Abrams reported, "almost every
large and medium-size industry
now makes use of Audio-Visuals
to some degree. Most are anxious
to improve their techniques. This
method of communication has be-

(CONTINUED ON PAGE 5 5)

l|Below: re-appointed to the 1960-61 Board of Governors of the Na-
\tional Institute for Audio-Visual Selling were (I to r): P. H. Jaffarian,
George Allen. Guv Lam and Riciuird C. Gearhart.

^elow: Al Hunecke, DuKane
Or p. (left) receives award from
ioward Holt for Institute services.

Film KtHord of liuluslrial Con.slriiclion

"Tin- .>lasl<-r lliiililcrs" .Shows .\ I urn in urn l>laii< <>|><>rallonN

.Sponsor: !-. H. McGraw & Com-
pany.

TniJi: The Master Builders. 28
min., color, produced by Cole-
man Productions.

A little-heralded but important
lield for the motion picture me-
dium is rctlected in the growing
use of films for documentary re-
cording of major construction
work. In Mackinac Diary (U.S.
Steel), the pictures of the St.
Lawrence Seaway, produced by
Holland-Wegman, and other note-
worthy recent projects, engineer-
ing and building progress is pre-
sented in invaluable detail for
guidance on future operations and
as a useful sales tool for both ma-
terial suppliers and builders.

The Master Biulders, a most re-
cent 28-minute color motion pic-
ture produced by Coleman Pro-
ductions for nationally-known
F. H. McGraw & Company, build-
ers and construction engineering
firm, documents the planning, de-
sign, engineering and construction
of vast industrial complexes (a
$2.^1 million job) for the Olin
Mathieson Chemical Company
and Ormet Corporation at Burn-
side, Louisiana and Hannibal,
Ohio.

Prime objective of the new
McGraw picture is to develop fu-
ture business on similar projects
and this faithful record of three
years of construction work on
these aluminum plants will also
serve the company well in public
relations. In addition to private
showings in executive facilities
among potential clients. McGraw
is booking The Master Builders to
television stations in the East and

in such major construction areas
as Baton Rouge, La. and Wheel-
ing, West Virginia, near the new-
ly-completed plant sites.

The first half of this picture
deals with the construction meth-
ods and problems encountered
during construction; the second
half covers aluminum production
in these modern facilities. F,n-
gineering groups and schools,
building trades suppliers and po-
tential clients have been alerted to
and are currently viewing the pic-
ture.

Behind the scenes, actual lilm-
making detail followed the prog-
ress of construction through key
stages of construction. 12 trips to
plant sites were required over the
three-year period and the remote
location of the Ohio River site at
Hannibal required private plane
transportation into a temporary
landing strip built by the McGraw
organization. Because valuable
footage was needed on various
stages, a total of some 5.000 feet
of color footage was acquired dur-
ing the production schedule. A
basic 1,000 feet makes up The
Master Builders but unused foot-
age will provide a valuable pro-
duction - p ro bl e m library for
McGraw.

flu- Master Builders is this
sponsor's second venture into the
film medium. Several years ago,
the McGraw company partici-
pated in a Hartford. Conn., film
titled Welcome to Hartford. This
earlier film has been shown 112
times on television stations in 86
cities and is presently being dis-
tributed abroad under the aus-
pices of the U. S. Information
Service. U'

Producer Harry Coleman (behind Arrifle.x camera at left) focuses in on
McGraw compaity construction team studying field drawings at Burn-
side, La., site of new aluminum plant job. See "The Master Builders."

NUMBER 5 • VOLUME 21 • 1960

Above: focus on diesel repair for
scene in Swick-Giith's film.

CASE HISTORIES OF CURRENT
AND USEFUL NEW PROGRAMS

don and Landen Productions, Inc.,
of Santa Fe, New Mexico, takes
the viewer through the processing
of castings from pickup by the
Swick-Guth trucks, to repair, test-
ing and return. The film assures
the chent that he will receive his
own casting because of the use of
a method of identification stamp-
ing and registration of individual
parts.

Swick-Giitli Takes Plant to the Field

DioNt'l W<'l<liii|£ .Spooialisis !<>liow Efononiv »i Thoir >lt'lliod

Sponsor: Swick-Guth Company

TiTi.p.: Know-How. 14 min.,
color, produced by Landon &
Landen Productions, Inc.

r' The film medium is used in a
recently produced tour of the
facilities of the Swick-Guth Com-
pany of McPherson, Kansas, spe-
cialists in cast-welding of Diesel
heads, blocks, and transmission
cases.

Rather than have the sales force
just uilk about how things are
done at the home plant, Swick-
Guth brings the operations to the
client via film, and shows him how
a big Diesel engine can be put
back into operation at half the
cost of a new replacement casting.

Know-How, a 14-minute color
motion picture, produced by Lan-

The film is also a help to Mid-
west Chambers of Commerce, to
assist in selling the idea of reloca-
tion in their area, for it proves the
success of a small, solid organiza-
tion locating in a typical small
town and yet doing business on a
nation-wide scale.

Arm Salesmen With Projectors
This use of the film medium to
show prospective clients the home
plant facilities is a tribute to the
over-all use of the industrial mo-
tion picture as a sales aid and
proof of performance backing up
a salesman in the field. Swick-
Guth is arming its sales force with
the small suitcase magazine-load
projectors, as well as sending prints
to leading contractors and manu-
facturers of the heavy equipment
that they repair. \^

Sliovvino; the Way to Deliver Phone Books

.l«'r>iov llfU'N .SaloNinn<)> .Sliilffilm Shown lo ronlrartors

Sponsor: New Jersey Bel! Tele-
phone Company.

Title: Make More Money. 15
min., ssf, color, produced by
Rossmore Productions and Sell-
ing Mcthotls. Inc.

Directories lying beside the
63,620,863 telephones in the
United States are delivered by in-
dependent contractors hired to do

Below: courtesy goes a long way
in delivering tho.se /ihone hooks.

'Ik

the job by the telephone com-
panies.

Knowing that an efficient de-
liverer can make more money for
himself and do a better job for the
company. New Jersey Bell Tele-
phone Company is using this new
sound slidefilm, state-wide, to
show to all contractors delivering
the 1960-1961 telephone direc-
tories.

.stress the Simple Details

The film goes through the job
routine in a pleasant way, and
concentrates hard on the simple
mechanics: where to sign the con-
tract-requisition, how to leave a
directory at a door so the sub-
scriber won't trip over it, why di-
rectories should not be placed in
rural mail boxes (against the law),
w/ien to deliver directories (week
days, in daylight only).

Big blow-ups of the forms used
in directory delivery make it easy

for contractors to see where and
how to fill them in.

Show on Salesmate Equipment
Make More Money is shown to
groups of 2 to 25 contractors at
a time on Beseler Salesmate auto-
matic sound slidefilm projectors.
The projectors were especially
modified for New Jersey Bell's use
to provide a larger viewing surface
than in regular Salesmates. An
accessory screen with a 24 inch by
20 inch viewing area is fitted di-
rectly on the Salesmate, and re-
quires no alterations to the original
equipment. 58"

Above: Jersey Bell's film suggesi
that heed to traffic safety ruh
helps to get directories and tl
man safely home . . .

Progress Report on Feeding in Space

Armour I'rovidt's Air Forfo With "llfyoiitl lli<> l^raviNphore'

Sponsor: Armour and Company.

Title: Beyond the Gravisphere,
14' [. min.. color, produced by
Douglas Productions.

•k Release prints have just been
delivered on this latest addition to
the United States Air Force Spon-
sored Film Program. This docu-
mentary account of the problems
of feeding man in space looks
ahead to an era of impending hu-
man space travel.

Progress in solving problems of
space feeding is being made by
Armour researchers, working with

Alastair Cooke is the narrator of
the fascinating science-fact film
"Beyond the Gravisphere" just re-
leased by Armour & Co.

the Air Force. As William Wood
Prince, Armour's president, says
in the film's foreword sequence:

"We are mindful that research
in space feeding will also provide
many benefits for the earth-bound
appetite. The challenge is there
for us . . . for the military and in-
dustry alike ... to develop new
forms in food, new llavors in food

and foods we don't even knol
about yet." Also appearing in tl
14i-.-minute color film is Gener;
Oliver K. Neiss, Surgeon Gener
of the Air Force.

Eating in a "weightless" cond
tion is just one of the many dilen
mas which space research mu
solve; providing food for montl
or years and attendant weight n
quirements are among the other
It takes 1 ,000 pounds of thrust 1
lift one pound Beyond the Grav\
sphere. But one man alone neec
5Vi; pounds of water per day, t
say nothing of the food he coi
sumes.

Thus, before man can unde!
take voyages into space, scienc
must find a way to "make" fresi
water and food enroute. Air Forcj
laboratories are already workinl
on processes for purifying watt
and growing food, such as algai
in a space ship.

This fascinating "look ahead,
into the space era was filmed ij
35mm Eastmancolor by Dough
Productions, Chicago. The voic
of Alastair Cooke, American coil
respondent for the Manchester
England, Guardian and widel|
known for his work as moderatcj
of the "Omnibus" television pre:
gram, adds considerable intere;
to the visually arresting scene;
and thought-provoking content c
this "science-fact" film.

The Air Force will distribut
prints throughout the Services vi-
its St. Louis central library facil:
ties. Armour and Company's At.
dio-Visual Department, P. O. Bo
9222, Chicago 90, Illinois is als
accepting free loan requests cj
Beyond the Gravisphere from in}
dustry, schools, community grou]!
audiences and others interested i
this subject. f

BUSINESS SCREEN MAGAZINI

FIRST

AWA R DS

to
MPO PRODUCTIONS

■^^^<=S=D~

The Ages of Time

First Award: Educational
Category, The National
Visual Presentation Assn'.
"Outstanding" Award, 1960
by Scholastic Magazine.
Columbus Film Festival,
Certificate of Excellence
1960 Awards.
Edinburgh Film
Festival, 1960

Other 1960 Citations

Certificates for Excellence at the 1960

Columbus Film Festival were given to

"Report to Ole;" "Salmon, Catch to Can";

"Petrified River"; "Bay at the Moon";

"Man In the Doorway" and "Fibers and Civilization.'

Film Media Certificate of Award, 1960—

"Fibers and Civilization."
Film Media Certificate of Award, 1960 —

"The World that Nature Forgot."

Bay at the Moon

First Award for "Public
Relations" Motion Pictures
by the National Visual
Presentation Assn., 1960.

The Return

Awarded the "Chris" Statuette at the 1960 Columbus
Film Festival; "Outstanding" Award, 1960
by Scholastic Magazine.

Jt's the Picture Zkat Counts, . .

For quality production, more and more of the quality accounts are
entrusted to MPO's care . . . and below is a list of companies whose mo-
tion pictures* are currently being produced by MPO:

: CONSOLIDATED NATURAL GAS COMPANY

E. L DuPONT DE NEMOURS & COMPANY

FORD DIVISION, FORD MOTOR COMPANY

FORD MOTOR COMPANY

GENERAL MOTORS CORPORATION

GULF OIL CORPORATION

UNITED STATES STEEL CORPORATION
, *20 to 30 minutes in length.

For detailed information regarding MPO's Creative staff and studio facilities, write or
call Jiidd L. Pollock, 15 East 53rd St., New York 22, New York, MUrray Hill 8-7830

JOHNSON & JOHNSON

MONSANTO CHEMICAL COMPANY

PAN AMERICAN WORLD AIRWAYS

SWIFT & COMPANY

UNITED STATES ARMY

UNITED STATES RUBBER COMPANY

Productions, Jnc.

in NEW YORK CITY

15 East 53rd Street
MUrray Hill 8-7830
•

in HOLLYWOOD

4024 Radford Avenue
POplar 9-0326
•

in DEARBORN, MICH.

921 Monroe Avenue
CRestview 8-4412

rr^Hi: W. T. Grant Company has one of
I the most extensive and successful training
-^ programs in the merchandising field.

An enthusiastic user of sound slidetilms
since 1954, the company has regularly sup-
plied its stores — 525 in 1954, now approach-
ing 900 — with films on a great variety of
subjects — merchandising, salesmanship, store-
keeping, economics being just a few — and
each Grant store now possesses a training
library of over 70 films.

All Grant stores are equipped with projec-
tors and transcription players and once-a-
month (or oftener) training meetings with films
are standard operating procedure.

Art I'rovfs Functional Value in Trainins

Since the inception of the program the films
have undergone many changes. Originally, the
Grant Company thought its business was so
factual that art — even of a most representa-
tional nature — would not be proper or effec-
tive. All frames were photographed on the
spot in the stores. In recent years the films
have been prepared more and more from art.

Seymour Zweibel Productions, the producer
of the Grant films since 1954, has constantly
searched (and has succeeded) in infusing
variety in the films. Grant recognized from the
beginning that a rigid format in style, art, nar-
ration or music might create a creeping ennui
in the Grant audience, so great efforts have
been made to keep the viewers constantly "oft
balance"" with new types of presentation.

Wa.ste an Important Threat to Store Profits

Last year, as the Grant chain passed the
800-store mark, company officials noted that
an important threat to profitable operation
was waste.

Small in local amounts and not consciously
caused by Grant people, nevertheless waste,
multiplied many times over, represented mil-
lions of dollars of lost profit each year. Thus,
as company operating problems regularly turn

\y. T. tiranl'H \oleu-orthfi Slidftilm

iUms to Cut
Down WASTE

up as subjects of the monthly slidefilms,
"Waste"" became the subject of a film that has
since turned into a "sleeper"" — a spectacular
slidefilm that has the Grant audience clamor-
ing for more.

Called Showdown at Pretty Pass, the film
was planned from the beginning to be a "spe-
cial" because of the importance of the subject
and because the company wanted to test out
personnel reaction to advanced and more
elaborate production techniques.

Given complete freedom by Grant, the
Zweibel staff went through store after store to
research the subject. It became evident that
since waste was almost never deliberate, it
would not be proper to point a finger at Grant

"Showdown at Pretty Pass" Credits

Credits for the award-winning W. T.
Grant Company spectacular sound slide-
film. Showdown at Pretty Pass, include:

Direction: Susan Wayne

Art Direction: Lamartine LeGoullon

Script: Larry Ravitz

Music: Don Rodney

Lyrics: Charles Fair

Recording & Pressings: RCA Custom

Records, New York City

Printing & Processing: Manhattan

Color Laboratory. New York

people as wasters. Rather — to create an awarsj
ness of waste in a good-humored way woul
be the key to solution of the problem. Elabor:
tion of the theme or pin-pointing specific
could best be left to each store manager"s posj
screening talk. J

To boost interest, a teaser campaign — "B
on the lookout for this man, he may be i
your store now" — showing "Wasteful Wally
— was run in the chain's house organ. Gran
Game. And when release time came, Grar
ran a contest offering prizes of $750-500-25
for essays on waste in connection with the filn

Unique Style, Backed by Original Music

Showdown at Pretty Pass has 58 frame:
runs 10 minutes, and each frame is a carefull
finished piece of art — in oil, not water coloi
The style is unique, and the overall effect i
much different from the loose renderings c
typical slidefilm art. It has an original scort
recorded with live musicians. The story
simple enough. Wasteful Wally, the bad gu;
takes over the Grant store at Pretty Pass unt
the good marshal drives him out. There ar
more than a few solid laughs and the filr
makes its point tastefully and effectively.

The question Grant and the Zweibel organ:
zation sought to answer was this; does the filr
make its point thoroughly enough and wit
lasting enough effect to justify the time, car
and extra expense of this special film over
more typically budgeted production?

To find out, the company turned to
questionnaire and rating card sent regularly t
stores with each film. Showdown . . . receive
the highest rating of any film Grant has eve
used. Managers were enthusiastic. Grant pec
pie in the stores liked the film and home offic
management people have been able to tabulat
significant gains in the war on waste.

With these results to show. Grant now plan
to use "Spectacular" slidefilms as a boost t
audience interest on a more regular basis a
the subject matter warrants.

THIS W. T. grant sound SLIDEFILM WON A NATIONAL VISUAL PRESENTATION FIRST AWARD IN EMPLOYEE RELATIONS

BUSINESS SCREEN MAGAZINI

''. . . 28 minutes after I flip this switch,

|[ can count on 25% of my audience becoming buyers"

We like to imagine the sound of switches click-
ig among our 'fleet" of Kodak Pageant Pro-
;ctors. For with every click, we know this 28-
linute movie will open another portion of the
00,000 sales leads we expect from it this year."

These are the words of sales genius Herman
'erl. Chairman of the Board of Charlex Realty

orp., Newark, N. J., selling agents for General
Development Corp., developers of huge Port
rharlotte, Florida, homes and sites.

"A convincing film is a formula for sales suc-
ess," says Mr. Perl. "From experience, we
;now films sell. Any of our salesmen can show
)ur Port Charlotte film to anyone, anywhere, at
iny time, and produce leads. And because it's
ilmed, the presentation is never diluted, always
Jerfectly duplicated, always successfully the

same, whether shown in Bangor or Kokomo.

"This film program gives us another bonus:
an enthusiastic sales force. Salesmen know that
to show it means to sell it. So they eagerly pack
equipment and show it. We are careful that the
equipment we gi\'e them guarantees a smooth-
running performance."

Mr. Perl's firm owns 60 Kodak Pageant Sound
Projectors. They have made approximately 6000
showings in the first half of 1960 without a single
projector mishap.

"Our salesmen aren't mechanics," Mr. Perl
continues. "Their projectors must be easy to set
up and operate, without a hitch. They must
have a projector that doesn't get in the way of
their presentation. And these Kodak Pageants
fit the bill."

If you would like full details about Kodak
Pageant 16mm Sound Projectors, tear out the
coupon and mail it today.

r 8-47

EASTMAN KODAK COMPANY
Dept. 8-V, Rochester 4, N. Y.

Please send me, without obligation, folder V3-22 de-
scribing Kodak Pageant t6mm Sound Projectors in detail.

NAME_

COMPANY^
ADDRESS _
OTY

_ZONE_

_STATE_

Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.

.V UMBER 5 • VOLUME 21 • 1960

i \

Charlie Higgins points to prob-
lem in "It's Time to Take Stock."

Johnson & Johnson:

(continued from page 41)
poorly planned stockrooms, can
quickly be converted into produc-
tive selling time.

Two Biggest Cost Items

Thus, the new program deals
with the druggists' biggest capital
investment (his stock inventory)
and his biggest operating expendi-
ture (payroll).

Mr. Sawyer reports that to in-
sure industry-wide circulation of
the program, the motion picture
It's Time To Take Stock, which
dramatically portrays these themes,
is showing at state, regional and
local association meetings. The en-
tire program, brought up to date
and integrated into an easy-to-use
package, is being brought directly
to the retail pharmacist by John-
son & Johnson representatives.

Tested Ways to Meet Goals

Johnson & Johnson's Executive
Vice-President, Robert W. John-
son, Jr., in announcing the pro-
gram, further added, "Thousands
of retail druggists have been helped
by our previous modernization
programs and we have every hope
that the new one will be equally
rewarding. Like the others, it
offers concrete objectives and
tested inexpensive means to ac-
complish them."

An interesting sidelight on the
motion picture is the re-appear-
ance of Charlie Higgins, the
pharmacist, who made his first
appearance in Design for Selling.

This helps to maintain the high
degree of identification which was
established in the program's ear-
lier filmed presentations.

Mr. Sawyer reports that the
quality of the motivational motion
pictures produced by the Strauss
organization has been as important
to the success of the programs as
has the printed "how-to" materials
and the research that went into
them. ^'

* * *

Announce Rail Film Awards

Entry blanks for the "Golden
Spike" awards to best railroad
films may be obtained from the
Assn. of American Railroads.
Transportation Bldg., Wash., D.C.

".Mew Sound America Loves Best" as

Stereo & Slides Dramatize RCA Records

Lanml-l'ole-Diefz Develops Unique 90->linute Sales Program

A Slide Show with a stereo
-^^ switch was shown last month
by RCA Victor Records, which
demonstrated its New Sound
America Loves Best, Best Buy
Albums, for 1960 to wholesaler
meetings in New York, Chicago,
San Francisco and New Orleans.
The stereophonic slide presen-
tation was developed for RCA by
Lang-Cole-Dietz Corporation,
New York, to dramatize 23 com-
pletely different record albums,
representing approximately 24
hours of music, within a span of
90 minutes, leaving time for the
"live" sales and advertising story.
The presentation was packaged so
that two teams of RCA Victor ex-
ecutives could take the show to

the four distributor meetings with-
in the space of one week.

To prepare themselves for the
sales presentation, RCA Victor
executives George R. Marek, Vice
President and General Manager
of the RCA Victor Record Divi-
sion; Robert L. Yorke, Vice Pres-
ident. Commercial Records Crea-
tion Department; John Y. Bur-
gess, Jr., Manager, Commercial
Sales and Merchandising Depart-
ment; Ray Clarke, Manager,
Planning and Merchandising,
Camden Records; William I.
Alexander, Manager, Advertising
and Promotion, held 36 hours of
rehearsal with LCD people.

Slides were chosen to do the
visual job because of their flexi-

Scratches on Film

Irritate Audiences

Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.

Fortunately, scratches can almost
always be removed — without loss
of light, density, color quality,
sound quality, or sharpness.

Write for brochure

EERLESS

FILM PROCESSING CORPORATION

165 WEST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOllYWOOO 38, CAIIF.

bility. They could easily acconil
modate last-minute changes aclj
could include 4-color ads whic
did not come off the proof pressi' I
until two days before the date
the first jobber meeting.

385 Slides in 90 Minutes
Over 500 slides were shot ars]
prepared and edited down to 38lj
for the 90-minute presentation I'l
dramatize visually the stereophon
qualities of the records. This ri
quired split-second timing both o
the part of the executives wb
were conducting the sales preset,
tation and the operators workir
the slide projectors.

One technique used in "sellin,
music through the eye" was t,
fragment the pictures of the a|
bum covers so that the eye of th
viewer received only a parti;
story, while the music selectio'
gave the total impression. A spl,
second later the visual picture k\
lating to that album was flashei
on the screen. i

Good Eye & Ear Technique I

In this technique, the ear Ici
the eye and pointed up the impoij
tance of the stereophonic musi:
which was being played. i

In some parts of the presentaj
tion the eye and ear impression
were coordinated and then sud;
denly the screen would go blanj
while the stereophonic musi:
would carry on and emphasize th
audio part of the story. !

In other sections, the sterecj
phonic music was played befori
the slide was flashed on th^
screen. At times the screen rei
mained passive so that the musi'
could capture the audience's aij
tention. !

3-Minufe Segments of Music |

RCA Victor Records senj
Lang-Cole-Dietz what it cori
sidered to be the most representa:
tive three minutes of music 0|
each album. From this three miri
utes the most effective and repre
sentative 30 seconds were chose'
for a fast demonstration excerp
The audience was supposed to eas
ily recognize the music and get
full impression of the character c
the album.

Joseph Cole worked with mu
sic editor Pat Ciricillo to selec
the music and sequence the pre
gram. Ciricillo not only had t
balance fast music with slow mu
sic. instrumental music with vc
cal music, and to make sure the
the transition from one record t
another flowed smoothly, but ha
to make the transition from classi
cal music to popular music seer
natural.

For example, the classical pai

BUSINESS SCREEN MAGAZIN;

the presentation ended with
he Anvil Chorus, and, vvithdut
lost heat, it blended into a pop
ine played by the world's biggest
irillon on another new albutn of
;oiind" music. The end product
Miibined stereo sound, actor's
Dices, special sound ellects and
tie live voices of the RCA Victor
kecutives.

i Herbert Dietz. LCD Produc-
jon head, supervised the project,
hd Joseph Cole wrote the script
hd planned the visual design. ^'
* * *

ilm Great Lakes Commercial
isheries for Interior Dept.

The Great Lakes and how they
upport the commercial fishing in-
:ustry is the story now before the
bases at Craven Film Corpora-
ion of New York City. Producing
I film on Great Lakes fishing ac-
■vity for the Department of the
nterior will involve Craven in a
hooting schedule extending more
ihan a year because of the sea-
onal nature of the subject.

The picture is being sponsored
ly the Outboard Marine Corpora-
ion and will be a sound-color
iroduction. The film will be dis-
ributed by the Bureau of Com-
iiiercial Fisheries. Fish and Wild-
ife Service. This is the second
•ommercial fisheries film pro-
luced by the Bureau and spon-
ored by Outboard Marine as part
)f the Bureau's policy of work-
ng cooperatively with industry in
he production of educational
Urns.

The first. Outboard Fisherman
JSA, received awards at the Edin-
burgh. Scotland. Film Festival in
1956. Two additional films more
,"ecently produced by the Bureau
jivere exhibited at the Columbus.
phio. Film Festival and received
the Chris Awards from the Film
Council of Greater Columbus.
iThese were. Salmon — Cauh to
Can, sponsored by the Canned
jSalmon Institute, and Outdoor

Fish Cookery.
production.

a Bureau-linanced

YMCA Recruits Secretaries
With Color Sound Slidefilm

.\ new sound slidelilm. in color,
interpreting professional careers
in the Young Men's Christian As-
sociation, has recently been com-
pleted for the YMCA's National
Personnel Services Committee on
Recruiting by Filmfax Produc-
tions. Inc.

Titled Your Most Important
Day. the film will be used as a
counseling tool with YMCA
groups of all kinds. It suggests

YOUR
MOST
IMPORTANT DAY

that a YMCA secretaryship is a
career worthy of much considera-
tion.

Questions raised and inter-
preted by the film are: (1 ) "What
is my life's work to be?" (2) "Can
I qualify?" (3) "What education
and training are required?" and
(4) "What is my future in the ca-
reer that I choose?"

Your Most Important Day is
intended primarily for high school
seniors and college students
though it may be used with vary-
ing degrees of effectiveness with
younger and older groups.

Local Associations and other
interested groups can purchase
Your Most Important Day for
$10 per print, prepaid. The price
includes the 60-frame filmstrip
and I5-minute recording, and an
instruction manual. This mini-
mum purchase price was made
possible by a YMCA National
Board grant to develop and pro-
duce the film. Prints are available
directly from Filmfax Productions.

EAST COAST

MOTION PICTURE PRODUCTION,
EDITORIAL and TECHNICAL SERVICES

R FOR BETTER FILMS

CREATIVE EDITING AND COMPLETE
PERSONAL SUPERVISION

INDUSTRIAL

til Annual

OCT.
10-13

ilm

m#ISUAL

EXHIBITION

An exhibition of current audio-visual equipment, techniques and
services in industry and education for conducting training and sales
meetings, visual presentations, advertising promotions, etc. A special
exhibit on equipment and application of Closed Circuit Television.
An extensive lecture program as well as continuous showings of out-
standing films presented daily for . . .

FILM PRODUCERS • ADVERTISING MANAGERS
SALES EXECUTIVES • TRAINING DIRECTORS
A-V DIRECTORS • PRODUCTION MANAGERS

TRADE SHOW BUILDINg"* NEW YORK CITY

500 Eighth Avenue at 35th Street
A FEW HIGHLIGHTS OF THE PROGRAM

Monda.v, October lOtli

3:00 P.M. "The Photographer in
Space" — a presentation of the
relationship and importance of
the photographer and photog-
raphy to our missile and space
e.xploration programs, presented
by a Space Team of Experts
and moderated by Joseph H.
Snyder. Featuring Carly N.
Brewster, Chief Photographic
Coordinator, .^ir Force Ballistic
Missile Projects, Cape Canaver-
al on "The Camera as a Re-
search Instrument" and Major
James F. Reid, Chief Com-
munity Relations, Office of In-
fonnation. Air Force Missile
Test Center, Patrick Air Force
Base on "The Air Force Missile
Test Center"; and Joseph H.
Snyder, President, Color Cor-
poration of America, on "The
Space Age Challenge to the
Professional Photographer and
the Color Photographic Indus-
try."

Tue.sday, October 11th

3:00 P.M. Presentation of the
prize-winning films and tele-
vision commercials from the 7th
International Advertising Film
Festival in Venice, June, 1960:

(a) Showing of theatre com-
mercials.

(b) "Commercial Film Tech-

niques— Here & Abroad" by
Hudson Faussett, former Pro-
ducer-Director of the National
Broadcasting Company, Judge
on the International Jury,
(c) Showing of television com-
mercials.

Wednesday, October 121h

10:00 A.M. (full day). .A. Consulta-
tion Clinic presented by the
Metropolitan New York .Audio-
Visual .Association.

12:00 Noon. Production Workshop
& Luncheon. Meeting of the
Radio and Television E.Kecu-
tives Society "For Prophets and
Profits— Educational TV."

Thursday, October 13th

3:00 P.M. S>nnposium: "What 8mm
Can Do "for Business & Indus-
try."

.An illustrated round-up of the
potentialities of 8mm sound
motion pictures as a significant
new tool for profits. Ciiaracter-
istics of Smm sound . . . lab-
oratory and print problems as
well as procedures . . . fore-
casts of possible future of Smm
sound . . . actual demonstra-
tions.

MODER.ATOR: John Flory,
Advisor on Non-Theatrical
Films, Eastman Kodak Co.

JOSEPH JOSEPHSON
Circle 6-2146

45 West 45th St.
New York 36

for further details and guest admission tickets contact . . .

INDUSTRIAL EXHIBITIONS, INC.

17 East 45th Street • New York 17, N. Y.

XUMBER 5

VOLUME 21 • 1960

Fallout Shelter Economical,
Says "Walt" in New Picture

Walt, the handyman from the
popular television program.
"Waifs Workshop." is the star of
a new film of very practical value
entitled Wall Builds a Family Fall-
out Shelter. Produced by the Na-
tional Concrete Masonry Associa-
tion, with technical assistance by
the Office of Civil and Defense
Mobilization, the film is designed
to show the economy now possible
in fallout shelter construction, and
points out that defense from radio-
activity is well within the limits of
the average family income.

Step-by-step building methods
are presented in the 16mm. b w.
28-minute film. The shelter, set in
the basement of a typical house,
takes advantage of initial meas-
ures already included in the origi-
nal construction of the house.
Built of solid concrete masonry
blocks, the shelter meets the re-
tjuirements of the OCDM for ade-
quate protection against atomic
fallout as well as natural disaster.

Another appealing aspect which
the film portrays is the shelter's
attractive potential for everyday
family use. Without losing sight of
the more serious reasons for shel-
ter construction, the movie depicts
the room's happy possibilities as
an extra bedroom, family hide-
away, hi-fi haven, or for whatever
purpose the owner may choose to
use it.

Walt Durbahii. the star, enacts
his role with down-to-earth realism
and the friendly warmth of "the
man next door." much as he did
in his long-running TV program.
In a closing message. Governor
Leo A. Hoegh, Director, Office of
Civil and Defense Mobilization,
re-emphasizes the urgent neces-
sity for immediate action in im-
plementing wide-spread fall o u t
shelter construction if our nation
is to be adequately prepared in
event of atomic warfare.

This film is suited for civic and
club groups, schools, building
trades meetings. TV and theater
showings. Arrangements for show-
ing the film can be made through
most concrete block producers in

the United States and Canada. If"

* * *

TV Program on Dr. Dooley's
Cancer Treatment Now on 16mm

k Biopupliy oj a Cancer, t h c
"CBS Reports'' program which
follows the treatment and progress
of the well-known cancer patient.
Dr. Thomas Dooley. will be put
into 16mm non-theatrical, non-
television distribution by Carousel
Films, Inc., it has been announced
by Murray Benson, Director

THESCfllENINGR

BRIEF REVIEWS AND COMMENT ON CURRENT INFORMATIONAL FILMS

of Licensing for CBS Films Inc..
and David Dash. President of
Carousel.

The program, which received
rave critical notices when it was
first shown on the CBS Television
Network last April, will be offered
to schools, universities, colleges,
public health agencies and medi-
cal societies starting in August.
Mr. Dash reports that individual
chapters of the American Cancer
Society have already shown much
interest in acquiring prints of the
film.

CBS News Correspondent
Howard K. Smith is narrator of

this report on the disease which is
our nation's number two killer
(heart ailments are first), and the
prime fatal disease of children up
to the age of 14. according to the
American Cancer Society.

Dr. Dooley, 32, who has dedi-
cated his life to medical work
among the natives of Laos, inter-
rupted his activities there to un-
dergo surgery in New York. A
lump previously removed from his
side in Laos had been found can-
cerous. Biography oj a Cancer
shows the two operations per-
formed on Dr. Dooley at New
York's Memorial Cancer Center

expand your 16mm film program

COLBURN
COLOR
POSITIVE

SOUND
PRINTS

Write for information about

this new Colburn service.

as well as his post-operati
therapy.

* * *

New Film Shows How Industry
Uses Polyurethane Plastics

'■" The extensive use of the poi;
urethane plastics and the imp;
they have had on modern mal
rial technology are dramatics
portrayed in a new motion p
ture just released for industr
showings and television.

Highway to The Moon, a 1i
minute color motion pictui
showing the current applicatio;
and potential uses of Stafoa
polyurethanes was made ;■
American Latex Products Cif
poration and its parent compai-.
The D a y c o Corporation. 1-
16mm film, written and produci
by Raymond E. Wallace Adv(-
tising. Inc.. of Palos Verdes, Caj-
fornia. gives the full story of X)
limitless ways new "Stafoar;
urethanes can be utilized in eve^
type of industry. ;

Much of the film was phoii-
graphed at the Freedlander Lej-
oratories, Hawthorne, Californ',
leading center for urethane i-
search and development. Also ij-
eluded are dramatic local id
scenes photographed on t>
launching pads at Vandenbi
Air Force Base. Los Angeles Hi
bor. inside a modern jet liner,
the interior of a prototype spa
ship, and other sites where the
are urethane applications.

The film shows how varied f(
mulations of Stafoam urethar
are used in cushioning, packagii
insulation, product fabricatic
filtration, sprayed coatings, c<
pet underlay, shock padding, e

Companies who wish to ha
design and engineering personi
view Higliway to The Mo
should contact American Lat
Products Corp.. 3341 West
Segundo Blvd.. Hawthorne, Cal

COMPLETE LABORATORY SERVICE FOR 16 MM • EDITING
RECORDING • TITLING • RELEASE PRINTING • FILM STRIPS

Successful Adult Workshop ,
Methods Told in Short Film j

TV The Department of Visiil
Communication of the Universi'
of California has filmed an actL'J
workshop meeting to show el-
actly what goes into the creatiM
of a successful workshop from t-
very first planning stages to t:
final evaluation of results achieve
The Workshop Process, 16nii
sound b, w. portrays the workshu
in action as a tool for effect! :
leaching of adults. Steps prescrib-
in the film include pre-plannir
staff training, tangible outcome, i
tangible outcome, and evaluatic
All the factors involved in settii

BUSINESS SCREEN MAGAZIN

p a workshop are contained in
;e film.
The 8-niinute film is available
om the University of California
\tcnsion, Los Angeles 24, Cali-
irnia. on a rental basis, or for
jrehase at $55.00. 9

* * *

Isen-Age Wrestling Skills

jiown in New Bell 16mm Picture

Rriuly . . . IV resile.', a new,
(mini black-and-white film on
inateur wrestling, is available for
iiowings to schools, comnumity
irganizations and other groups.
Produced by Illinois Bell Tele-
hone Company as a public serv-
c, the lilni is designed to create
letter understanding of the "fast-
st-growing high school sport."
farrator is Jack Drees, well-
nown radio-teevee sportscaster.

The "plot" unfolds through the
personal experience of a 98-pound
ligh school boy, who found his
[ports opportunity in wrestling. He
liscovered that the sport offered

UUALITY-BUILT

Film Shipping Cases

• Best quality domestic fibre

• Heavy steel corners for
I added protection

U Durable 1" web straps

• Large address card holder
with positive retainer spring

j* Sizes from 400' to 2000'

' OTHER "QLALITY-BUILT" ITEMS:

Salon Print Shipping Cases
I Sound Slidefilm Shipping Cases
j (for Transcriptions & Filmstrips)
1 2" X 2" Glass Slide Cases

Filmstrip Shipping Cases (hold up
to 6 strips plus scripts)

Write direct to
mnvfifacturrr for cutaJoy

WM. SCHUESSLER

36! W. Superior St., Chicago 10, HI.

him the chance to become an
athlete.

The viewer sees his school
wrestling as a contest of strategy,
speed, strength and skill. Various
mat positions, illegal holds and
safety measures are explained.
John W. Fitzgerald, wrestling
coach at Reavis High School, Oak
1 awn. 111., where the film was
made, served as technical advisor
and also took part in the film.

"We hope this tilm will help
parents and teachers develop re-
sponsible future citizens," an Illi-
nois Bell spokesiii.iii s.ml School

Shooting scene jar Illinois Bell's
new film on amaleur wrestlini^.

officials and coaches believe Ready
. . . Wrestle! will encourage
youngsters, regardless of their abil-
ity and physique, to participate in
a physical training program.

Although the 20-niinute film
has been in distribution only three
months, requests for showing it
have come from coaches and
groups in 14 states and Canada.
There have been more than 130
showings to date, with a total
audience of 13,000. Some 32
high schools and six colleges have
shown it, in addition to several
industrial and veterans' groups.

Requests for the film may be

made through local IBT business

offices. !■

* * *

Castle Releases 25 Films

in 8mm Magnetic Sound Series

■k Castle Films has recently re-
leased 8mm sound-on-film editions
of 2.^ best-selling home movies
from its current catalog, for use
with the new 8nim magnetic sound
projectors, according to Murray
Goodman, vice president of the
firm.

All new releases are available
for the first time in both 8mm
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INDUSTRIAL FILMS

television graphics inc.

TELEVISION COMMERCIALS

369 LEXINGTON, N.Y.C. / MURRAY HILL 6-5255

NUMBER 5

VOLUME 21 • 1960

ANiMATiON can be anything. It
can be happy, sad, or indif-
ferent. It can be time standing still;
it can capture the attention and
hold it through an abstraction of
reality which never need strike
too close to home to be threaten-
ing. The viewer can feel toward
an animated character much as he
does toward Chaplin — who never
looked too much like anyone we
knew (and most assuredly not
like ourselves), yet with whom
everyone could identify as a kind
of "Everyman."

We're all kids when it comes to
animation. I mean this not in
terms of intellect or maturity but
rather in terms of emotional free-
dom and lack of inhibition.

If someone shows us an un-
familiar shape in live action and
tells us it is a small boy swap-
ping bubble gum cards, we are in-
deed skeptical. If we hear a sound
of thunder on a radio and are told
it represents a brief solo by the
first piccolo player of the New
York Philharmonic, our sophisti-
cation does not permit us to be-
lieve it.

A Linii(le.ss Field for Idea.s

But our imagination can run
rampant and our social inhibitions
become flexible in a medium
which is not restricted to depict-
ing reality. When a strange inde-
finable drawing says, "I'm dirt,"
he is dirt; when a man loses 40
years in two frames and regains
them in the same amount of time,
we are not jolted, we do not think,
"How unnatural."

It is unfortunate in the face of
this unlimited creative market
place that so much animation is
produced as radio with pictures or
as live action in line drawing.

By radio with pictures I mean
those television commercials
which are just as effective when
the viewer listens with his eyes
closed. Live action in line draw-
ing refers to commercials in which
an attempt is made to animate a
realistic character, almost invari-
ably resulting in a spot which
would have looked better in live
action. Neither approach makes
proper use of the medium.

Have Faith in Your Work
Many of us are in need of grati-
fication beyond that of material
success. However, doing the best
possible job and deriving pleas-
ure from it requires conviction. If
an idea is radical but will do the
job effectively, it shouh' not be
sold apologetically, but wiili con-

'Adnnted from a talk given by Mr. Coopti
before the Kloiman & Babb .\nimatiori Film
Seminar. June, 1960.

E VIEWPOINT E

The Creative Man Looks at Animation

by Peter H. Coopei"''

viction. If a client-conceived script
or storyboard is badly conceived
and will not produce a good spot,
the client must be informed of
this.

It is a function and an obliga-
tion on the part of the producer
to bring to each job not merely
his technical skills and services,
but creative thinking aimed to-
ward a goal in common with his
clients: the most effective film.

And who is better equipped to
conceive, stage, and design an
animated film utilizing every-
thing the medium has to offer but
a person who spends 50 weeks
out of every year doing nothing
else?

Advertising has no right, in my
opinion, to set itself apart from
entertainment when it comes to
public responsibility.

Television shows, whether
drama, comedy, quiz shows or va-
riety shows are not produced be-
cause someone is simply dying to
express himself.

Films for television or theatre
are not produced in order to bring
a little diversionary sunshine into
our lives. They are produced in
order to make money. Money is
spent on their production in order
to make more money. Money is
spent on advertising in order to
make more money.

If we are to assume that the

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They are the result of

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For Films That Bring Results Call or Write:

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80 Boylston St. Boston Mass. • HA 6-8904

Liiu rem t \uifjer, Cooper . ...

makers of public entertainmei
have a responsibility toward f;
public . . . and it would appe-
that we do make this assumpti'i
. . . then so do the creators I
public advertising bear a simi:
responsibility. j

This responsibility goes beyol
the letter of the law. The adv(-
tiser owes the public who buys li
product more than the legal proil-
ise that what he is saying abc|;
his product is more or less true-

The very fact of our being ali?
makes us want to do somethij
with our lives. We could all veg,
tate, we could do no more than,
necessary for minimum susi
nance — but we do more.

TV ... "a Playground for Fad

Television, not unlike the nr
of our culture, is a playground f ■
fads. Every evening a viewer c.
see four or five different spots ]
which still photographs are jostl"
violently around the screen.

There are batches of commt
cials in which stiff cut-outs pan '
and out of sight.

There are advertisers who f
years have found it necessary •
make sales points by supplemer
ing with super-imposed titles th
which is already being made qui
clear by an announcer and an a
companying visual demonstration

In addition, one must not fc
get the old sparkle and twink
school which clings to the beli
that the ultimate in animation
achieved when the product is su
rounded by a flashing galaxy. I

Animation has a long way
go; it is hardly being tapped,
will only develop toward its p
tential when the people who pi
for it are willing to get the mo
for their money; when the peop
who pay for it are willing to 1
experts do their jobs as th(
would like to do them; when tl
people who pay for it assume
genuine attitude or responsibili

BUSINESS SCREEN MAGAZIN

E !

oward their consumer public, an
iwareness of and a desire to fur-
her the growing sopliistication ol
his public.

As does every art, animation
lepends for growth and progress
m creative freedom. 9

* * *

Wholesale Drug Association
jlidefilms for Pharmacists

;> A sound slidclilin that tells what
people think of druggists is one
jf six titles currently available
from the National Wholesale
Druggists' Association. Other sub-
jects range from animal health
iroducts to increasing prescription
ibusiness.

Your Customers Are Talkiiii;
About You is based on a two-part
survey, "The American Housewife
|and Her Drug Store" and "The
lAmerican Drug Store. Its Image,
|Use and Function," made by
iSocial Service, Inc., and J. Walter
JThompson Advertising Agency for
jthe NWDA. The color slidefilm
Itells what people said about the
fretail drug tield in the nationwide
survey and how the retail druggist
lean benefit from what was said
about him.

To Your Good Health is a color
slidefilm about the progress made
up-to-date by the Health Team.
Its running time is 15 minutes.

Profits on the Hoof shows that
'animal health products can be
iprofitable. Facts and figures are
presented. The running time of
this color slidefilm is 12 minutes.

Opportunities Up Front, an-
other color slidefilm, shows how
alert pharmacists throughout
(America have increased "up front"
Ibusiness. Running time. 15 min-
jutes.

Teamwork Pays is designed to
show the tremendous growth pre-
dicted for the retail pharmacist
I and how this growth is dependent
upon cooperation among the re-
tailer, wholesaler, and manufac-
turer.

Do You Fill Subscriptions Here?
can be shown in 26 minutes. This
color slidefilm shows how to in-
crease prescription business by
four a day. It tells why some
prescription business is lost and
shows what to do about it.

For further information contact
the National Wholesale Druggists'
Association. 60 East 42nd St.,
New York 17, N.Y. f-

;!; * *

Airlines and the Film

"k A special section of the next
issue of Business Screen features
films of the world's leading airlines.

Conservation Foundation Has
a New 70-Page Film Catalog

■A new catalog of films on con-
servation has just been issued by
the Audio-Visual Department of
The Conservation Foundation.

Titled A Critical Index of Films
and Filmsirips in Conservation.
the 70-page catalog lists and eval-
uates some 70 selected films or
series of films that have been
viewed by the Foundation's staff.

In'T'art II three teachers, Dor-
othy M. Curtis, Eckstein Junior
High School, Seattle, Washington;
Newton G. Sprague, Indianapolis
Public Schools: and Edward Vic-
tor. Northwestern University, have
selected their own lists of the
most effective films on conserva-
tion.

Names and addresses of film
distributors, tilmstrip distributors
and U.S. Dept. of .'Agriculture Film
Rental Libraries are given in Part
HI. Copies of the catalog are
available free to interested groups
and individuals from The Conser-
vation Foundation, 30 East 40th
Street. N. Y. Ijf

* !:! *

H. M. Ch'en Opens Technical
Service Shop for Producers

H. M. Chen has established a
new firm offering technical produc-
tion services to producers at 245
West 55th Street, New York. Mr.
Ch'en was formerly Technical
Director of Color tech Corp. Sf

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9 Writers At Your Service -9

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acceptability

"Count 'em," as they say — 8 men and one woman —
9 writers of motion pictures, sound slide films,
and meeting programs.

Each one with years of experience in visual writing —

Each one experienced in production as well —

Each one ready, willing and able to help row get
the most out of your next project.

A phone call will bring one of us '"a-ninnin'.''

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3408 Wisconsin Avenue, N.W. • Washington 16, D. ' . • EMerson 2-8200

XUMBER 5

VOLUME 21 • 1960

since 1920

We Cover
The World

We point with pride to the
clients we hove served,
including;

Canadian Broadcasting
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A world-wide orgonization with
headqucrters in Chicago.

A leading television company
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Shooting in England, Switzer-
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Our business is
motion pictures.

We know our business.

537 N. HOWARD ST.
BALTIMORE 1, MD.

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204 FOURTEENTH STREET, N.W.
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in i9eO, Victor Animatofiraph Celebralf*

Fifty Years of Progress in Projection

FIFTY Years in any industry will
show advancements and im-
provements, but the past fifty years
in the audio-visual field are marked
by a phenomenal growth and ex-
pansion. Take a look back to
1910. when Victor Animatograph
Corporation was established in
Davenport Iowa.

At that time, the existing motion
picture film was innammable and
suitable for use only in the fire-
proof projection booths of theaters.
There was no separate standard for
nontheatrical motion pictures.

In 1910. sound-on-film had not
been conceived, and portable pro-
jection equipment simple enough
for anyone to operate easily and
safely did not exist. Who would

Stereotrope, 1910: Victor's first
product, used transparency disc.

have imagined that within half a
century there would be available
some 19,000 nontheatrical 16mm
sound films and the equipment for
showing them to audiences through-
out the world.

In that beginning year, the Vic-
tor organization was concerned
with production of still picture pro-
jectors and slides. But the chief
interest and objective of the com-
pany's founder, Alexander Victor,
was in motion pictures — for use
in education, business, religion and
other nontheatrical applications.

By 1918 Victor had succeeded
in helping to establish a separate
exclusive standard of safety (ace-
tate base) film — 28mm for non-

28mm Cinema Projector. 1918:
first to use acetate film stock.

theatrical use. Victor's Safety
Cinema 28mm projector was in-
troduced in that year, and 28mm
was the first standard adopted by
the Society of Motion Picture En-
gineers.

This standard marked the real
beginning of the nontheatrical
motion picture field. Five years
later, in 1923, Eastman Kodak
Company produced the first 16mm
reversible film — more economical

Model 1 Projector. 1923: first
16tnm projector using acetate film.

and practical than 28mm — and
Victor introduced the first 16mm
projector and camera in August of
the same year.

During the early years of 16mm
silent film history, two Victor in-
ventions contributed greatly to
progress. One was the develop-
ment of a continuous reduction
printer for reproducing 35mm
productions on 28mm or 16mm
film. The other was a device to
prevent damage to film during
projection • — • the famous Victor
Safety Film Trips still used today.

By 1930 sound had come to the
theatrical film field and Victor in-

^^^'' ,1

Sound-on-Film Projector, 1933:
first 16mm optical sound machine.

troduced a 16mm sound-on-disc
projector, which gave way within
three years to the first 16mm
sound-on-film projectors. It is a
tribute to Victor workmanship that
25 years later a search for the ten
oldest Victor sound-on-film pro-
jectors still in operation turned up

Victor's 1960 Model 70. tite cc\-
pany's latest 16mm souiui ut.
It incorporates numerous advanes,
retains time proved Victor jeatitn.

ten models all produced dut'g
1933.

Since 1957, when the en'e
Victor operation was moved ftri
Davenport to Plainville, Connei-
cut. Victor has been a divisior,){
the Kalart Company. Inc.

The newest projectors carry je
name Kalart/ Victor to symboe
the fact that Victor's tradition if
fine workmanship and contiril
product improvement is be,g
carried on by Kalart. i|"

SMPTE Announces Publication
Of "Control Techniques" Bool

Xt The Society of Motion Pict
and Television Engineers has
nounced publication of a bo
"Control Techniques in F i
Processing." The 181-page ho
containing 73 illustrations, is
signed for persons engaged in 1
processing in laboratories serv
motion picture, television and
many specialized fields such
high speed and instrumentat
photography.

Prepared by a special subcc
mittee of the SMPTE's Labc
tory Practice Committee ;
edited by Subcommittee Ch;
man Walter I. Kisner, the bool
the culmination of nearly I
years of effort. Publication of
book marks the first time that
authoritative information whicl
contains has been assembled
der one cover. The volume is
pected to serve as a guide to
proved film processing in the
dustry.

Each of the 10 chapters in
book was written by a recogni
specialist in some definite phase
film processing. It includes i
cussions of the general princif
of process control; the general
pects of motion picture film pr
essing; mechanical evaluation ;
control; instruments for phc
graphic control; control strips ;
sensitometric curves; sensitor

BUSINESS SCREEN MAGAZIlE

t: control of ;i standardized

I Kcss; the chemistry of film

[.icessing; chemical analysis and

inlrol: and the economic con-

jlerations in estahlishint; a proc-

(k control system.

"Control Techniques" may be

I rchascd from the Society of

otion Picture and Television

igineers. 55 West 42nd Street.

:w York 36, N. Y.. at a cost of

.00 per single copy. A liberal

icount will be offered to

,v1PTE members, libraries, book-

(llers. and for larue quantitv or-

frs. ^ ■ i'

* * *

jlectroslide Show Helps to
ill Date Gardens' Visitors
I Slides and sound are combined
\ sell dates for E. F. Shields,
jivner of Shields' Date Gardens,
^ar Indio. Calif. — thanks to
iieorge Sauppe, president of
jpindler & Sauppe, projection spe-
llalists, Los Angeles.
It all started about 1 I years ago
hen Shields asked Sauppe how
could dramatize the story of
le Sex Life of the Date. Shields
5ok Sauppe's advice, purchased a
tandard Selectroslide and, being
i photographer, made a series of
olor shots showing the growth,
evelopment, packing and by-pro-

f Scratched?

t Dirty?

I> Brittle?

> Stained?

Rainy?
Damaged?

Then why not try

m DOCMS'

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FILM REJUVENATION
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• Scratch-Removal • Dirt

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Founded 1910
Send for Frre Broch-jre. "Facia on Film C«re"

New Life For Old FUm
Long Life For New Film

ducts of dales. These, together
with narration in synchronized
sound on tape, evolved into an
entertaining, Z.'^-minute lecture so
that the small theater on the
grounds of the Date Gardens plays
to a capacity crowd for ten hours
daily, seven days a week.

."Ml Shields has to do is turn the
switch on the Selectroslide auto-
•matic slide-changing projector, and
without any intermission the show
goes on.

"Thousands of people from all
over the country come here year-
after-year to see our show,"
Shields said. "It's the best sales-
man we have." ff

Nava's Chicago Convention:

(CONTINUEDFROM PAGE43)

come vital in meeting competi-
tion, problems of increased costs
of operation and personnel de-
velopment."

Meeting with the Council was
the publisher of Business Screen,
O. H. Coelln, Jr., and other repre-
sentatives of professional, tech-
nical and industrial organizations
and the dealer held. A new book-
let published by the Council and
entitled "Talk Is Not Enough"
was introduced at the meeting
prior to its widespread distribution
through NAVA members.

Mr. Coelln also served as a
member of the Nominating Com-
mittee for the NAVA Exhibitors"
organization with its chairman,
Hy Schwartz, president of the
Victor Animatograph Corporation,
a division of the Kalart Company.
Nominated to serve on the Ex-
hibitors' Committee and elected at
its final convention meeting were
Jack Britton, American Optical
Company, representing still pro-
jector manufacturers; Erv Nelsen,
Coronet Films, representing film
producers; and Robert Kreiman.
Argus, Inc., representing related
equipment lines, including closed-
circuit TV apparatus.

A unique worship service was
the feature of the Sunday session
on August 7th. The Terrace Ca-
sino of the hotel was filled to
capacity for this service, held
under the guidance of the Rev,
Paul G. Kiehl. who also delivered
the sermon. His brother, the Rev.
Dr. Erich G. Kiehl, was the litur-
gist.

The service was conducted in
front of a wide screen upon which
was illuminated a color slide of a
beautiful altar scene; words of the
hymns were flashed upon the
screen as well as slides and motion
pictures illustrating the scripture
lessons and the sermon. ^

If you want the IMPACT
of ne>v ideas we have
the creative hands to pro-
duce resounding results
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|N UMBER 5 • VOLUME 21 • 1960

DuKane Corp. Elects Director,
Announces New Product Lines

'k Emile F. du Pont of Wilming-
ton, Delaware, lias been elected
to the board of directors of the
DuKane Corporation, St. Charles,
Illinois, one of America's pioneer
electronic manufacturers (former-
ly Operadio). This announcement
was recently made by J. McWil-
liams Stone, DuKane's Chairman.

Stone also announced a num-
ber of new electronic products de-
signed to increase industrial and
educational efficiency. These in-
clude a bantam-sized sound slide-
lilm projector for person-to-per-
son selling, nurses' audiovisual call
systems for hospitals, language
laboratory equipment for the edu-
cational market, and an improved
line of private automatic tele-
phone systems.

Mr. du Pont, great-great grand-
son of the founder of E. I. Du-
Pont de Nemours & Company, is
director of DuPont's employee
relations department, as well as a
member of the board of directors
and the finance committee. He
was formerly a member of the
board of General Motors. Q^

Higgins Directs B&H Photo
Products in Foreign Markets

'k The appointment of Richard D.
Higgins as director of photo prod-
uct activity for the international
division of Bell & Howell Com-
pany was announced by Everett
F. Wagner, vice-president of the
international division.

The post is newly created; Hig-
gins will be responsible for pro-
viding information on the product
needs of international markets
and for coordinating photographic
product planning with foreign
subsidiaries and licensees of the
company. In addition, he will con-
tinue in his present position as
marketing manager for special
products.

Higgins joined B&H in 1949
to assist in establishing the com-
pany's microfilm manufacturing
program. During the Korean War
Higgins was in charge of non-
photographic government c o n -
tracts for such products as tank
periscopes and rille-sighting
scopes. In 1952 he was appointed
assistant to the vice-president of
manufacturing, and in 1958 be-
came marketing manager. \^

McDonald to Chartmakers

A- Donald W. McDonald, former
group sales manager at Radio Ad-
vertising Bureau, has joined The
Chartmakers, Inc., New York
sales promotion and visual pres-

BUSINESS SCREEN EXECUTIVE

NEWS OF STAFF APPOINTMENTS

entation concern, as an account
executive.

Prior to RAB, Mr. McDonald
was an account executive at Ful-
ler & Smith & Ross. S'

Block to Head Transfilm-
Caravel's Show Division

:V Bernard Block has joined
Transfilm-Caravel Inc. as produc-
tion supervisor in the company's
business programs and industrial
shows division, it was announced
by Joseph F. Kilmartin, vice
president. Block was formerly
with Benton & Bowles advertising
agency as TV producer, and pro-

AND A-V INDUSTRY DEVELOPMENTS

ducer of client sales meetings and
new client presentations.

For seven years prior to his
agency association, Block was en-
gaged in production and sales for
radio-TV stations in the South.
During this period he spent some
lime as an officer with the Armed
Forces Radio Service and man-
ager of several radio stations in
Japan as well as layout adviser
for proposed TV facilities in
Tokyo. 58'

Joins Nat'l Screen Service

; Neil Sessa has been appointed
animation consultant and sales

Here's how leading industrialists
convey ideas successfully!

Filnied presentations in modern industry have proven their value— for
training, sales presentations and public relations programs. One key to
successful use of AY materials is the screen upon which your proaram is
projected. Da-Lite Projection Screens are the finest quality available—
whether you need an Electrofscreen or a Vidiomaster
portable tripod model. The White Magic glass-
beaded surface permits big-picture vision "with
clarity and natural color. Da-Lite Screens with the
new lenticular surface permit movie and slide
presentations in rooms not completely darkened.

representative of the Televi; f-'
and Industrial Films Division fj
National Screen Service C<
Mr. Sessa was formerly associc
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director.

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SCREEN COMPANY, INC., WARSAW, IND.

The Lane. Cole, Dietz Teai

Lane-Cole-Dietz Corporation ^
Enters Communications Field

'k Jack Lane, former Execut
Vice President of Industrial F i
Producers. Inc.; Joseph Cole, i
former creative executive for Wi
ing in New York, as well as writ
producer for On Film, Inc.; £ i
Herbert R. Dietz, former Exei
live Producer for the Institute
Visual Communications. Inc. hi
formed LCD, the Lane-Cole-Di
Corporation, with offices at
West 46th Street, New York.

The new company is set up
help achieve sales and public
industrial relations objectives tl
can be solved by audience-comn
nication programs using moti
pictures, slides and slidefilms, v
ual presentations, lire meetir
and business shows, televisi
commercials and shows, close
circuit television, videotape a
other eye-ear media. ^

Joseph Cole, who started asi
writer for Wilding, Inc., in Cle\-
land, 16 years ago, has workl
with 80 clients on more than 2ii
productions as a writer, direct;
and producer.

Herbert R. Dietz has product
over 200 films covering almci:
every field of business, as well
private and government agenci|
during the past 1 5 years.

Jack Lane, LCD Vice-Presidd
in Charge of Sales, has been, f
the past 26 years, in every pha
of industrial films and visu?
presentations — creative sales r
search, writing, direction, produ]
tions. and distribution. t

Evans to National Studios

National Studios Inc., Ne
York, has appointed Bob Evaii
to its sales staff. Mr. Evans, foj|
merly the head of his own
producing business, will woil
principally with advertising age*
cies.

BUSINESS SCREEN MAGAZIN

islCAGO NEWS ROUND-UP

rn Back at Illinois Bell t

Special PR Assignments

William (j. Stern, who has hccn
iject and Planning Supervisor
the Film Section, Public Rela-
is Department. American Tele-
k )ne & Telegraph Company, is
* urning to his "■home company,"
nois Hell Telephone Company.
Public Relations Manager, Spe-
1 Assignments.
TMr. Stern's A. T. & T. assign-
nt will go to incoming Martin
tfy. who has been Information
( Upervisor. Films, lectures and
monstrations for Illinois Bell. 9

m Handy Appoints Bob Hicks
Account Exec In Chicago

Appointment of Robert B.
cks as account executive for
le Jam Handy Organization
licago office at 230 North Michi-
n Avenue, is announced by
mison Handy, President. Mr.
icks is a native of Chicago and
alumnus of the University of
inois. He brings with him a
.j)i|de and diversified background in
arketimi. 9

COMPREHENSIVE

McHugh Notes BIythe Thompson
as Administrative Assistant

Fenton Mel high Productions,
Inc.. Fvanston. Illinois, announces
the appointment of F. BIythe
Thompson as an administrative
assistant. Miss Thompson was
previously a free-lance production
assistant in Washington. D. C. 1^'

* * *
Wade Agency Transfers Alcott
fo ChrC&go Television Post

Royal Alcott has been trans-
ferred from the Los .Angeles office
to the Chicago headquarters of
Wade .Advertising. Inc. A former
member of the agency's radio-tele-
vision department on the west
coast, he is currently associated
with Booth Luck in the T.V. com-
mercial film department. ^

Fusello Promoted at B & H

Michael J. Fusello has been pro-
moted to assistant manager of
audio-visual sales promotion at
Bell & Howell Company, accord-
ing to R. D. Lipson, director of
advertising.

Since joining the firm in 1956,
he has been sales promotion spe-

cialist in the depart-

I ment. His duties in-
clude responsibility for
planning and executing
audio-visual advertising
and promotional pro-
grams. S'

SERVICE

CORPORATION

5W. 55THST . NEWVORK 19. N. Y. • TEL: COLUMBUS 5-6767

Jlj. lUFORNlA OFFICE;

\g 174 SANTA MONICA BOULEVARD

• TEL.: HOLLYWOOD 20969

lend for copy of our new

FYPE CHART

ihowing faces available
for hot -stamping slide-
film, motion picture and
felevision titles,

KNIGHT STUDIO

159 East Chicago Avenue, Chicago II, Illinois

Midwest Studios, Labs
Negotiate New Pacts

.V Leading Chicago
film producers and
other midwest studios
and film laboratories
are currently meeting
with representatives of
lATSE locals to nego-
tiate 1960-61 labor
pacts. Jack MacAlloon
is handling the nego-
tiations with commit-
tees of companies in-
volved and representa-
tives of unions. 9

Johnson Motors Un-
veils New Picture

= Press premiere of a
new 13io-minute color
film, sponsored by
Johnson Motors, was
announced for Thurs-
day. September 1, in
Chicago. New short
was produced for the
national marine engine
maker by Chicago area
producer. Dick Matt,
on location. ^

"In Your Hands"

for

Southern Railway

System

When you have a story to tell, let Campus Films tell
it — skillfully, dramatically, persuasively.
Call or write Nat Campus, President —

Campus Film Productions, inc.

20 East 46th Street • New York 17, N. Y. • Phone: MUrray Hill 2-8735

OUR EXPERIENCE IS YOUR KEY TO

SERVICE « DEPENDABILITY

CAMART DUAL SOUND EDITOR MODEL SB 1 11

Complete with optical
sound reproduction head
(or choice of magnetic
sound) base plate, ampli-
fier-speaker. Single or
double sound. With the
Zeiss Moviscop 16mm preci-
sion Viewer, sharp brilliant
2U x3'4 picture.

$195.00

89.50

269.50

NEW DESIGN
FILM BIN
WITH RACK

• Rectangular
Construction.

• Measures 30x24x12.

• Fits easily into corners.

• Easy to view strips of
film.

• Hard vulcanized fiber

with reinforced metal

frame.

• Complete bin-rack, linen bag

• With easy to roll wheels

Dual Reader (without viewer)
Zeiss Moviscop Viewer
Special Reader Viewer Comb

CAMART CAR
3^ TOP CLAMPS

Insure a steady
support for your
newsreel camera
when atop a sta-
tion wagon or car
platform. Heavy
bronze construc-
tion. Weatherproof.

Set of
three.

$28.00

1845 BROADWAY (at 60lh St.) NEW YORK 2St • Ptoza 7-6977 t CobW: Camtrotnort^

\' U M B E R 5 • VOLUME 21 • 1960

Projection homh ui lU'neial Electrics Louisville uuditoriiim. Note the
powerful Strong Arc projectors used for slide projection at sales meet-
ings and other company presentations.

GE's Louisville Plant Has
Model A-V Equipment Setup

f!" Reflecting the growing use of
audio-visuals in both large and
small business firms, the General
Electric Company's company au-
ditorium at its Louisville, Ky.,
plant has one of the nation's best-
equipped projection booths.

The GE booth contains modern
equipment for wide-screen projec-
tion of motion pictures, slidefilms,
slides and transparencies. Follow
spotlights provide brilliant lighting
of live presentations and other
activities on the auditorium stage.
Five separate Strong Arc projec-
tors, utilizing carbon arcs as their
light source, plus an exclusive lens
system that eliminates ""spiir' and
waste light, are used for slide pro-
jection.

The light source in this equip-
ment is so intense that brilliant
images can be projected without
completely darkening the audi-
torium, thus providing for note-
taking during sales talks and lec-
tures. S
* ^ *

Kodak Revises Data Book On
Slide, Filmstrip Production

•k The second edition of Kodak's
publication on the production of
slides and filmstrips has been ex-
tensively revised and up-dated
regarding techniques, equipment,
and films.

"Photographic Production of
Slides and Filmstrips," Kodak Pub-
lication No, S-8, is aimed at the
industrial or school photographer
who prepares specialized slide sets
and tilmstrips with only available
equipment and materials.

Instructions and illustrations in
the booklet cover the use of a story
board in planning and scheduling
the production, an outline of pro-
cedures for a color or b/w slide
sequence or filmstrip, actual pro-

duction techniques in terms of
mechanical aids, camera, lighting.

titles and charts, film, exposure,
processing, and quantity produc-
tion.

Additional sections give plans
and instructions on making a copy-
ing stand for a camera, and data
sheets on the Kodak b w and color
films most useful in productions
of this type.

"Photographic Production of
Slides and Filmstrips" sells for
fifty cents and is available through
Kodak dealers. 9

Genarco Catalog Features Nev*^
Models, Brighter Projection

Genarco Inc.. manufacturers
of 3,000 watt Slide Projectors for
displays and presentations, an-
nounces a new Audio-V i s u a 1
Equipment Catalog #306. Fea-
ture of the catalog is several new

Lighting: Arcs— Incandescents
—Spot s— F loods— Dimmer s—
Reflectors— All Lighting Accessories

Cameras: 15mm & 35mm— Sound
(Single or Double System)— Silent
— Hi-Speed

Lenses: Wide angle— Zoom— Tele-
photo— Anamorphic

Sound Equipment: Magnetic-
Optical— Mikes— Booms

Grip Equipment: Parallels—

Goboes— other Grip accessories

RENTALS

Lights
Cameras

Accessories

More professionals deal with
Ceco more often ! Why? Because
Ceco has anything and everything
they need for Motion Picture
and TV Production ready on a
moment's notice. Everything from
an Arc to a midget spot.

And remember, you boys who are
"headin' South", Ceco's
Florida office is fully prepared to
handle your every equipment
rental requirement.

Dollies: Crab— Western-
Panoram- Cranes

■Portable

Branch :

CAMERA EQUIPMENT CO.,

1335 East 10th Avenue •

SALES • SERVICE

INC. OF FLORIDA

Hialeah, Florida

RENTALS

Generators:

Mounted

Portable— Truck

Editing Equipment: MoviolaS

—Viewers— Splicers— Rewinders

Projection Equipment: 16mni &
35mm-Sound & Silent-Slide—
Continuous

Television: Closed Circuit TV

O'hare Camera Car:

CECO — Trademark of Camera
Equipment CO.

I C. ZUCKER

(Jflm^Rfl €ouipm€nT (o.jnc.

Department S-65. 315 West 43rd Street, New York 36,

New York • JUdson 6-1420
Gentlemen;

Please rush me your FREE complete catalogue ol Rental
Equipment.

Name-
Firm _
Street-
City -

-Zone State-

models in the Genarco line t
projectors used for industri;
shows, very large auditorium
projection of giant images indoc
and outdoor for advertising; tf
new models project 6.000 lumer
on the screen whereas previoi'
models projected only 4,000 b
mens with the same 3.000 wa
lamp. For your copy write Gi!
narco Inc., 97-04 Sutphin Blvc
Jamaica 35, N. Y., ask for cat;
log #306. Mention Busine;
Screen. \

Auxiliary Target Finder Aids
In Long-Range Photo Tracking :

Ti in industrial, sports, wild lif
military, and missile motion pi.
ture photography, long foct,
length lenses are used to get larj;
image sizes at long range. Sine
the field of view of such lenses \
extremely small, it is often dif5
cult to "find" small fast movii
objects in the camera viewfinde

To facilitate this, an Auxiliai
Target Finder for Arriflex can
eras, a "natural" for long ram
tracking, is now available fro
Arriflex Corporation of Americ
New York. The design of the ii
strument is such that the cameri
man sees a bright clear retic
projected in space out over a wit
field. The center dot of the retic
is easily super-imposed on t!
target. When once the instrume.
has been aligned by centering tl'
target in the reticle of the targ'
finder, this automatically centC;
the object in the frame of t
camera.

The finder will be available
three models for various Arrifl'
cameras. Installation is easy, ai;
basic alignment is made once. T
Auxiliary Target Finder sells f.
$80.00 and is available from :
Arriflex dealers. Additional liteir
ture can be had by writing Ar.-
flex Corporation of America, 2.'
Park Avenue South, New Yo;;
10, N. Y. Mention Busine:!
Screen. i'

* 5|! * i:

Kodak's Film Sources Guide

A completely revised soui;
directory for persons interested!
obtaining free or rental motiii
pictures and filmstrips for groa
showings is now available fi
from Eastman Kodak Company

"Sources of Motion Pictures al
Filmstrips" lists film distributes
and sources for films on a wis
range of selected subjects, a^
describes how to book a film. J

For free copies, write to Sas
Service Division, Eastman KodJ
Company. Rochester 4, New Yo;,
and ask for Kodak Pamphlet Y:
S-9. f

BUSINESS SCREEN MAGAZIN'

;, New AUDIO-VISUAL Equipment

Bcent Product Developments for Projection and Production

iraflex, Inc., Introduces New
lalaxy 16mm Sound Projector

Business ;ind industry users i)t
m projection equipment will
•Iconic the new Galiixy projec-
r from Gratlex. Inc. 1 he Giiia.xy
les the new Sylvania low wattage
chroic retlector lamp for bright-
. more uniform screen illumina-
.>n and cooler machine opera-
on. Used as a projector lamp for
ic first time, the new lamp re-

Thc Craflc.r "Galaxy" I'rojecior

|uires only 250 watts of power.
Hit its brightness equals that of a
I 200 watt lamp in a conventional
ondenser-reflector system; main-
enance is reduced, cooling system
|s smaller and quieter.
I Educational and industrial
Igroups will appreciate the Gal-
bxy's simplilicd threading which is
bssentially straight line with loops
•automatically set around the
'sound head with the turn of a con-
trol lever. Other features include
)a removable film gate for easy
Icleaning; an illuminated, color-
Icoded, interlocked push button
Iconsole panel providing instant
Ifingertip control; permanently at-
tached folding reel arms with reel
icapacity of 400 to 2,000 feet;
power operated rewind eliminates
belt and reel transfers; completely
! portable, the projector is housed
in a single case with the speaker
mounted in a lift-off cover, weighs
only 36 pounds.

The Gratlex Galaxy comes in

three models — Galaxy 10, 15. and

Super 15. The Galaxy is avail-

. able through any authorized Gra-

; flex Audiovisual Dealer. Full in-

I formation may be obtained by

I writing Audiovisual Sales Depart-

' ment, Gratlex. Inc., 3750 Mon-

t roe Avenue. Rochester 3. New

I York. tf'

* * *

That Handy Cordomatic Reel

' "k Projector users will like the new
' Cordomatic Portable Outlet Reel,
Model 510, which provides a com-
pact 15' extension cord which

automatically retracts into its reel
housing when not in use. Those
tangled power cords are eliminated
by this $8.95 Cordomatic unit.

•Cine-Educator Provides a
Theatcs for the Classroom

Fi>r industrial and educational
classrooms and meeting facilities,
a new trend is the increasing use
of '"self-contained"' 16mm sound
projection units which may be pre-
threaded, focused and '"rcady-to-
go" at the flick of a push-button
by the teacher or trainer.

The Cine-Educator Daylight
Projector, recently introduced by
Busch Film & Equipment Com-
pany, has its own 24" x 34" rear
projection screen, an eight-inch
heavy-duty speaker and automatic
Cordomatic power cord reel. The
projector mechanism is the fa-
miliar Kodak 16mm "Paceant"

with 1200-watt lamp, 7-watt
Busch amplifier. A 120-CFM aux-
iliary blower provides additional
lamp cooling for this portable
theatre. Operation of the unit is
extremely quiet.

Such units are favored because
they minimize or eliminate addi-
t i o n a 1 room darkening, save
teacher and trainer time and en-
able a central audio-visual facility
to set up programs on advance
schedule.

The Super-40 shutter of the pro-
jector mechanism in the Cine-
Educator was also designed to
provide maximum screen illumina-
tion. The screen housing is
mounted on nylon rollers for ex-
tension if larger images are de-
sired. Elimination of exposed
reels, projector noise and light-
spill add up to other reasons why
A-V experts are looking to units
of this type for more effective
visualization. Write Busch Film &
Equipment Co., 214 S. Hamilton.
Saginaw. Mich, for full details. 51'

DllKnrir'K l;i(!l Miirlil " M irrainntic"

Synchronized Sound on New,
Improved Slidefilm Projector

Ihc 1^.161 model of the ""Mi-
cromatic" sound slidelilm projec-
tor, newly improved in function
and styling, has been announced
by the DuKane Corporation, elec-
tronics manufacturer, St. Charles,
Illinois.

The "Micromalic" is the fully
automatic projector incorporating
in a single, compact, portable ma-
chine a 35mm tilmstrip projector
and record player which automati-
cally synchronizes projected pic-
tures with narration and sound
elTects. New technical changes in-
clude improved air space and cir-
culation, permitting cooler opera-
tion and longer lamp life, and an
improvement in the tone arm, re-
ducing weight and adding com-
pactness, assuring better needle
tracking in record grooves.

The ""Redi-Wind" system elimi-
nates film rewinding, and the
"Synchrowink" film advance
mechanism changes pictures in a
rapid 1/20 second. Inaudible im-
pulses of 30-50 cycles cut into
records activate picture changes
automatically without annoying
beeps or bells.

The new projector, Model No.
14 A 390 C, is priced at $230.
Full information and literature are
available through the Sales Man-
ager, Audio-Visual Division, The
DuKane Corporation, St. Charles,
Illinois. Mention Business
Screen. i'

:!c * *

Pathe 16mm Reflex Camera
Now With Complete Accessories

The Pathe "See-Thru" Cine
Reflex 16mm camera is now
available complete with 200 and
400 foot Magazines, Electric Mo-
tor, Tachometer, and many other
professional accessories, accord-
ing to a recent announcement by
Burke & James, Inc., manufac-
turers and distributors of photo-
graphic equipment and supplies.

The Pathe takes both standard
double perforated and standard
single perforated sound 16mm
film, and all standard ""C" mount
lenses fit the Pathe. For full in-
formation write Burke & James,
321 S. Wabash Ave., Chicago, ff

I'UODl'C TIONS

and Selling Methods, Inc.

offers a complete service
to industrial clients and to
advertising agencies.

Consultants: Merchandising
Training and Sales Promotion
Programs.

Producers: Industrial Films,
Filnistrips and Animated
Films.

Authorized dealer for . . .

"Salesmalc," "Vu-Graph"
and other audio-visual equip-
ment.

Among the clients we have
served are:

American Telephone & Telegraph
Company

Reuben H. Donnelley Corp.

Fairchild Publications

General Foods Corporation

Mutual of New York

New Jersey Bell Telephone
Company

Clairol

American Nurses Assn.

If you want to increase your
profits, the answer is clear:

1. Have a good product to
begin with, and

2. Call on Rossmore experts
and work with us in de-
veloping a plan ideal for
your situation.

3. Say "Yes" and we'U get
right to work on your be-
half.

Send for important Guide to
Production, compliments of . . .

ROSSMOUI:

1> li ( ) I> V C 1 I o > s

and Selling Methods, Inc.

50 E. 42nd St.

NeivYorkl7,N.Y.

MUrray Hill 2-3625

Anne. Koller. President

CONSU'TANTS • PRODUCERS
"SALESMATE"

NUMBER 5 • VOLUME 21 • 1960

New Audio-Visual Equipment for Projection & Production

Here's Harwald's new coniinuous
projector. 23-Ih. "Movie-Mate.

Movie-Mate, 23-lb. Theatre-
in-a-Suitcase, Makes Its Debut

'k The economical, light-weight
Movie-Mite 16mm sound projec-
tor has a new "companion" that
provides a 23-lb. one-case re-
peater projector for point-of-sale,
sales demonstration, other uses.

The new "Movie-Mate" is a
product of the Harwald Com-
pany, Evanston, 111. List price of
$498.00 provides a self-contained
"theatre in a suitcase" that han-
dles 400' of color or black & white
16mm sound film in its one cubic
foot single-case. Projector lamp
(400- watt, bi-plane filament) also
provides sound excitation; in 4"
permanent magnet. 5-watt speaker
is standard with the '"Movie-Mate"
equipment. 9'

* * *

"Plctorephone 400" Combines
Slides, Filmstrips with Sound

"k Combining both slide and
filmstrip projections with sound,
the compact "Picturephone 400"
has been introduced by McClure
Projectors, Inc. of Wilmette. Il-
linois. The new McClure projec-
tor features an advanced lens sys-
tem for fifty per cent more light,
quiet heavy-duty fan, five-inch
speaker, and precision motor for
all three record speeds in audio-
visual presentations.

Simple to operate, it opens like
a portable phonograph to project
a sharp clear picture cither on its
own built-in screen or a conven-
tional screen. Automatic rewind
facilitates filmstrip showings, and
72 slides can be stored in its au-
tomatic slide changer. Light-
weight and durable, the "Picture-
phone 400" weighs only 1 8 ' -
lbs., measures 15 x 6'- x 13
inches, plugs into any AC outlet.

For more information and
prices, write to Dept. N, McClure
Projectors, Inc., 1122 Central
Avenue, Wilmette. III. If'

Ozalid Overhead Projector
Has Outstanding Features

-i: A new overhead projector for
teaching, business, government,
military and professional use has
been introduced by the Audio
Visual Department, Ozalid Divi-
sion, General Aniline and Film
Corporation, Johnson City, New
York.

The T.'iO-watt projector with
precise Fresnel lens gives more
light with less heat than other
1000 watt projectors, according to
the manufacturer.

The overhead equipment per-
mits projection of large slides, is
mechanically simple, personalizes
the presentation with the com-
municator facing his audience in
a lighted room, and gives up-to-
the-minute presentations through
the use of home made and on-the-

spot materials. Grease pencil may
be applied to movable plastic rolls
during the presentation. Ball-joint
feet compensate for uneven table
surfaces. Snap-out platen permits
quick cleaning. The lamp is readi-
ly accessible for removal, and the
head post is detachable for easy
portability.

For further information and
prices, write Audio Visual De-
partment. Ozalid Division, Gen-
eral Aniline and Film Corpora-
tion. 46 Corliss Lane, Johnson
City, New York. Mention Busi-
ness Screen. ^

New Camart Core Dispenser
Makes Film Lab Work Easier

I'V Eliminate searching for film
cores with the new Camart Core
Dispenser. Simply attach the dis-
penser to a wall and it will keep

8mm SOUND
PROJECTOR

wi'h 200M IfNS
Of SMNDARD lENS

'« *^;

your lab cores handy at all tii
The aluminum dispenser come
a variety of sizes: 16" at $9
24" at $11.50; 36" at $14.50.
so available is a 24" dispenser
50' or 100' plastic reels
$24.00. For further informa
contact Camera Mart, 1
Broadway, New York, N.
Mention Business Screen.

5i: * *

CECO 35mm Stop Motion
Projector Now on Market

" A 35mm analyst stop-mot
projector which provides the :
most flexibility for the study of
35mm motion picture records,,
eluding high speed, normal I
slow photography, is being ir
keted by Camera Equipment (
Inc., of New York.

The new projector, called
CECO 35mm Stop Motion F
jector, is being made exclusi\
for CECO by Paromel El
Ironies. This projector featu
variable speeds from 8 to 24 j
tures per second in both forw
and reverse operation; posit
single frame operation, forw,
and reverse; a frame counter, e
ily reset; 1000 foot capacity i
arms; and positive frame regisl
tion, plus or minus .0005 inch

Various aperture sizes
available which permit the eni
width of the film to be project
It has a 314" f/1.9 lens and op
ates on a 110 Volt 50-60 cy
motor; light projection is with
1000 watt lamp. For further
formation and prices, write Ca
era Equipment Co., Inc., 3
West 43rd St., New York
New York. Mention BusiNi
Screen.

Pan-O-Matic— Low-Prlced,
Fluid-Controlled Pan Head

ik TA Manufacturing Corporati(.
Los Angeles, California, has ;-
nounced the availability of a nV
low-priced, fiuid-controlled na-
tion picture Pan Head. Named Is
"Pan-O-Matic," this useful flu-
controlled head uses a new lei-
proof lluid principle that alloi
a retail price of only $99..' .
The Pan-O-Matic features adu-
able pan and tilt drag s, aui-
matic breakaway panning, profi-
sional pan and tilt marking si
faces, and many other features r
found in some of the most elab(
ate equipment. It is designed 1'
heavy-duty use. but is light enou 1
to be carried permanently on a
good tripod. The Pan-O-Matic
fully guaranteed; complete infc.
Illation may be obtained by writi
to: TA Mfg. Corp., 4607 Alg'
St., Los Anceles 39, Calif.

BUSINESS SCREEN MAGAZINl

m .^TN 1^ F^ ss

DETROIT
NEW YORK

STUDIOS

fm if fd

For motion pictures and slide films, call
on the producer who best understands
business needs. Write for our booklet,
"How Much Should a Film Cost?"

■IA.I€^
■•ATTIEKSiiDK

NEW YORK CITY, 17

405 Lexington Ave. (YU 6-3265)

DAYTON, 2

The Talbott Tower (BA 3-9321)

DETROIT, 2
1 5 East Bethune Ave. (TR 3-0283)

SOUND BUSINESS FILMS SINCE 1937

Jet Power
for '60

During 1960, Lake Central Air-
lines will begin serving many
cities with GM Powered Prop-
Jet Convairs.

• 350 inph cruising speed

• fully pressurized

• completely air-conditioned

• radar equipped

• 52 passenger capacity

Watch for Lake Central Prop-
Jet service in the Great Lakes
and Ohio River Valley areas.

LAKE CENTRAL AIRLINES

DUMBER 5

PROJECTING the PICTURE

(continued from page ten)

standard for 16mm of 24 fps. Camera
Speeds: (normal) will probably be specified
at 16 fps, the same for 8mni as now for 16mm.

Picture-Sound Separation Distance
(which has already caused some discussion in
the 8nim field) is likely to be set at 56 frames
— double the present 28 frames in 16mm. This
makes sense, though there is still projector
manufacturer discussion of 54 and 52 frame
separation.

Incidentally, two American Standards have
been set already for 8mm: The location of the
magnetic sound track on the film and the size
of the reels. We're following up these "Stand-
ards" discussions closely and will keep you ad-
vised of all Committee reports and adopted
standards in future issues of "Today's Picture
in Projection." See you next month. 9

Far.m EiiuiPMEXT jNIakers' Film:

(continued from page thirty -six)

The farmer's action brings him closer to his
son, his community, and his God. The story is
skillfully interwoven with farm and nature
shots and is combined with a recurring musical
theme. America the Beautiful.

The film is endorsed by the National Lu-
theran Council, the National Council of
Churches, and the National Catholic Rural
Life Conference; its appeal cuts across a broad
range of viewer interest.

Prints are being sold to interested groups by
the Farm Equipment Institute, 608 S. Dear-
born, Chicago, 111. 9

WANTED TO BUY FOR CASH

16MM AND 35MM CAMERAS

AND ACCESSORIES

MITCHELL— BELL & HOWELL STANDARD

AND EYEMO— ARRIFLEX— MAURER— ALSO

LABORATORY, EDITING AND

LIGHTING EQUIPMENT

CAMERA EQUIPMENT CO., INC.

315 WEST 43RD STREET

NEW YORK 36, N.Y.

CABLE— CINEQUIP

HOUSTON FEARLESS

Panoram

DOLLIES

Thorough// Overhauled— Guaranteed
SPECIAL LOW PRICE

4-Wheel. . $1,400.00
5-Wheel. . , 1,800.00

Immediafe
Delivery!

CAMERA EQUIPMENT CO., INC.

315 West 43rd Street, New York 36, NY.

VOLUME 2 1

1960

If there's somebody in this business
who knows all the answers, I've
never met him! After 45 years of
making films for industry, gov-
ernment and private groups I've
learned a lot. Maybe I've got the
answer to your next motion picture
problem. Call or write and we'll see.

Sam Orleans, Inc.

New York: 550 Filth Avenue, Plaza 7-3638

Knoxville: 211 W. Cumberland Ave., 3-8098 or 7-674?

SALESMEN GET IN
STORY GETS TOLD

^^m.

^ SENSAl«ONAl NE^

• Theater Quality
16mm Sound
Projector

• Film Safety Trips

• Easiest to Use

• lowest in Cost

• Lightest in Weight

• 50,000 Users
Can't Be Wrong

• Lifetime Guarantee
Your Salesmen's Pa

Your customer enjoys a
theater presentation on
his desk. Sets up easily
... in three minutes or
less. You're in with your
story — You're out
with a sole.

tdeal for large
screen projec-
tion foo.

Comp/efe with

screen .... $349.50

Write for Free Catalog

theHAPVVAIDco.

I24S Ch ir.go Ave., Evanslon, III.
Phone: Davis 8-7070

NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon
St., Boston 16.

• NEW .lERSEY •

Association Films, Inc., Broad
at Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc.. 347

Madison, New York 17.

Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.

Crawford, Imniig and Landis,
Inc., 480 Lexington Avenue,
New York 17, New York.

The Jam Handy Organization.
1775 Broadway, New York
19.

S. 0. S. cinema Supply Corp.,
602 W. .52nd St., New York
19.

Training Films, Inc., 1.50 West
54th St., New York 19.

Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •

Appel Visual Service, Inc., 963

Liberty Avenue, Pittsbui'gh
22.

Audio-Visual Equipment Rent-
al Service, International
Film Center, Sales and Re-
pairs, 1906 Market St., Phila-
delphia 3, LOcust 3-7949.

Oscar H. Hirt, Inc., 41 N. 11th
St., Philadelphia 7, WAlnut
3-0650.

.1. P. Lilley & Son, 928 N. 3rd
St., Ilairisbui'g.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

The .lam Handy Organization,
Pittsburgh. Phone: ZEnith
0143.

• WEST VIRGINIA •

B. S. Simp.son, 818 Virginia St.,
W., Charleston 2, Dickens
6-6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories & Stu-
dio, Arlington Suburb, P.O.
Box 8598, Jacksonville 11.

• GEORGIA •

Colonial Films, 71 Walton St.,
N. W., JA 5-5378, Atlanta.

USE THIS DIRECTOR'

• LOUISIANA •

Stanley Projection Company,

1117 Bolton Ave., Alexan-
dria.

Delta Visual Service, Inc., 815

Povdras St., New Orleans 12.
Phone: JA .5-9061.

• MARYLAND •

Stark-Films (Since 1920),
Howard and Centre Sts.,
Baltimore 1. LE. 9-3391.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg.. Memphis.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 1018
So. Wabash Ave., Chicago 5.

Association Films, Inc., 561

Hillgrove, LaGrange, Illinois.

Atlas Film Corporation, 1111
South Boulevard. Oak Park.

The Jam Handy Organization,

230 N. Michigan Ave., Chi-
cago.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago
45.

• MICHIGAN •

The Jam Handy Organization,

2821 E. Grand Blvd., Detroit
Zone 11.

Capital Film Service, 224 Ab-
bott Road, East Lansing,
Michigan.

• MISSOURI •

Swank's, Inc., 621 N. Skinker
Blvd.. St. Louis 30, Mo.

• OHIO •

Academy Film Service, Inc.,

2100 Payne Ave., Cleveland
14.

Films Unlimited Productions,

137 Park Ave., W., Mansfield.

LIST SERVICES HERE

Qualified audio-visual dealers ore
listed in this Directory at $1.00 per
line per issue on annual basis only.

Fryan Film Service, 1810 E.
12th St., Cleveland 14.

Sunray Films, Inc., 2108 Payne
Ave.. Cleveland 14.

The Jam Handy Organization,

Dayton. Phone : ENterprise
6289.

Twyman Films, Inc., 329 Salem
Ave., Dayton.

M. H. Martin Company, 1118
Lincoln Way E., Massillon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co.,

5620 Hollywood Blvd., Holly-
wood 28.

The Jam Handy Organization,

1402 N. Ridgewood Place,
Hollywood 28.

Photo & Sound Company, 5525
Sunset Blvd., Hollywood 28.

R a 1 k e Company, Inc. A-V
Center, 849 N. Highland
Ave., Los Angeles 38, HO.
4-1148.

S. 0. S. Cinema Supply Corp.,

6331 Hollywood Blvd., Holly-
wood 28.

Spindler & Sauppe, 2201 Bever-
ly Blvd.. Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Stevenson St., San Francisco.

Photo & Sound Company, 116

Natoma St., San Francisco 5.

Westcoast Films. 350 Battery
St., San Francisco 11.

o COLORADO •

Audio-Visual Center, 28 E.
Ninth Ave., Denver 3.

Davis Audio Visual Company,

2023 E. Colfax Ave., Denver
6.

• OREGON o

Moore's Motion Picture Serv-
ice, 1201 S. W. Morrison,
Portland 5, Oregon.

• TEXAS •

Association Films, Inc., 1108
Jackson Street, Dallas 2.

o UTAH •

Deseret Book Company, Box

958, Salt Lake City 10.

IE THE BEST IN EQUIPMENT, FILMS AND PROJECTION

Bausch & tomb's New Slide
Projector, Balomatic 655

7% Bausch & Lomb Inc. has
nounced a completely new, fi
automatic 35mm slide projec
the Balomatic 655, with m.
features including editing, rem
forward reverse operation, sir
slide operation. Limited quanti
of this 1961 Model projector
be available in October.

By means of the exclusive
way editor, slides may be she
singly, loaded into a tray wi
projecting or repositioned
proper screen orientation. A tir

New Balomatic "655" I'niiiiln

allows fully automatic ope rat
with intervals continuously v;
able from 4 to 30 seconds. A
capacity non-spill slide tray
cepts, intermixed, all 2 x 2 s
in any standard mount.

A convenient illuminated o
trol panel has all controls grou]
around a preview screen wh
lights up whenever a slide is
being projected or whenever
operator is using the editing t
ture. The Balomatic 655 coi
with a 5" f/3.5 projection k
accessories include 4" and 7" p
jection lenses and a tape recor
synchronizer. With carrying ci
$1 19.50. For further informati
write Bausch & Loinb Opt
Company, Product Informat
Bureau, Rochester 2, N. Y. M
tion Business Screen.

* * HJ

A Special Reader's Service

' For sources of all audio-vi^
equipment write Business S( ri
7064 Sheridan Road, Chicago

sounOecoroin

at a reasonable cos

High fidelity 16 or 35. Quai
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laboratory services. Color print
and lacquer coating.

ESCAR

Motion Picture Sen!

7315 Carnegie Ave.
Cleveland 3, Ohio

in the east . . . it's

MOVIELA

• developing color negatives • additive color printing • reduction printing including A & B
slide film processing • blowups • internegatives • Kodachrome scene-to-scene color bal
printing . Fktarhrnme ri-vRloning and orintins • registration printing • plus completeblack and
white facilities including cutting rooms, storage rooms and the finest screening facilities in the east.

3EiLir-(g(DiM^^as^iii)

It takes a lot of skilled people to create and produce a successful

business motion picture or dynami

More than that, it takes^flik, .

the finest of studio

personnel -with "kno-w-how."

visual presentation.

f staff teamwork,

^facilities . . . and well integrated

^ gas^(giLii g(DiiiEi(eii

means efficiency

sub-let to

w^ith nothing borrow^ed or

> chance . . . means security and real

economy. Complete control of production from script to screen,

"nothing farmed out,"

dependable service.

assures the utmost in

rv^JAM HANDY

Visualizations V Presentations ^ Motion P"

Slidefilms ,' Training Assistance

• HOLLYWOOD 28

Hollywood 3-2321

DETROIT 11 •

TRinity 5-2450

PITTSBURGH • DAYTON • CHICAGO 1

ZEnith 0143 ENterprise 6289 STate 2-6757

BUSINESS SCREEN

ViGAZINE • AUDIO AND VISUAL TECHNIQUES FOR INDUSTRY • COMMERCE • GOVERNMENT AND EDUCATION

NCLUDING: THE SALES MANAGER'S FILM GUIDE

Showtime for Cadillac, Ford and Gibson
Better Selling in 1961 With Slidefilms
Harnischfeger's Growth Report Via Film

* Improving Industry's Audio-Visual Techniques
^ Case Histories of Outstanding New Pictures

* New Audio-Visual Equipment & Accessories

NUMBER SIX • VOLUME TWENTY-ONE • 1960 • SINGLE COPY FIFTY CENTS

BLUE

VtrONDERFUL. .

a real tribute to your good judge-
ment . . . BUT, the real payoff for
the public information film is peo-
ple, not prizes. For a successful
film program use the services of
the professional distributor,
Modern Talking Picture Service.
The Modern network of 30 film
libraries in the U. S. helps you
reach the people for whom your
motion picture was made ... via
TV, motion picture theatres, rural
roadshow and 16mm audiences.
Can Modern help you? Chances are
the answer is "yes." No obligation
— just ask

MODERN

Talking Picture Service, Inc.

3 East 54th St., New York 22, N. Y.

(

'WE DO..."

smj Hie ACCOUNT

EXECUTIVES

For it is up to us to soc that
oui- pioducts and services are
what you need, are delivered
on time, and give you the most
for vour investment.

ooo

JUST WHO REPRESENTS
THECLIENTAROUND HERE?

"WE DO..."

sail the WRITERS

For we must create and put in-
to scenes and words the ideas
that will help you to solve
your problem, explain your
company or product, train
your people, and sell your
products and services.

'WE DO..."

soy fhe PRODUCERS

anA DIRECTORS

For we ar<' the
turn ideas into ;
form for vour use

people who
meaningful
from words

:ay

AND WE DO TOO!!!

a\\ the oX\\QX cWzni xQ\>XQSZx\i(\i\\i2s at WILDING

on paper to scenes on film, in
shows, on records and in
printed forms.

'le artists, animators, editor.s, sound engineers, camera men. electrician.s.
I inters and developers, script typists, accountants, stagehands,
- letaries, shippers, drivers, (and vice-presidents too) . . .

. . we all represent you — the client — hecau.se each one of us is working
tr you to insure that what Wilding delivers is the result of only
le hest of all our efforts.

■ i on your next visit to any Wilding office or studio, look around, talk to the people,
; d ask them, "Say . . . just who represents me around here?"

\/V I X. I> I I%I^ Ci^

Communications For Business

CHICAGO: BRoadway 5- 1 200
DETROIT: TUxedo 2-3740
WEbster 3-2427
CLEVELAND: TOwer 1-6440
TWIN CITIES;Mldway 6-1055

HOLLYWOOD: HO 9-5338

NEW VOBK:PLaza 9-0854

PITTSBURGH: GRant 1-6240

CINCINNATI: GArfield 1-0477

SAN FRANCISCO: DOuglas 2-7789

AKRON: STadium 4-5514

OZALID ENGINEERS CHECKED EVERY WANTED FEATURE IN
OVERHEAD PROJECTORS. ..PUT THEM ALL TOGETHER IN THE

NEW

OZALID
PROJECTO

-LITE

Yes, the new Ozalid" PROJECTO-
LITE incorporates every most-
wanted featui'e of
overhead projectors.
Its straight-through
optical light path means
brighter screen illumination. Im-
ages can be projected in any hori-
zontal direction from transparen-
cies up to 10" X 10" ... all with
needle -sharp detail. And its eco-
nomical use of a 750-watt lamp
gives sparkling quality even in
normal room lighting. See all its
fine new featm'es in action. Ask
your Ozalid Audio-Visual dealer
for a demonstration, or write for
complete descriptive folder of the
new PROJECTO-LITE. Ozalid
Division, General Aniline & Film
Corporation, Johnson City, N.Y.

I audio H

ALID

audio Ifisual

BUSINESS SCREEN MAGAZIN:

YOU CANT

AFFORD

MISS!

No sponsor can afford to miss
in tiie conception or execution
of a fiim. Our top quaiity
creative and production personnei
can heip tiie film sponsor iiit the marl<
in eitiier iive-action or animation.

JOHN SUTHERLAND PRODUCTIONS, INC.

LOS ANGELES
201 North Occidental Boulevard

Los Angeles 26. California DUnkirk 8-5121

NEW YORK
136 East 55th Street
New York 22. New York PLaza 5-1875

UMBER 6 • VOLUME 21 • 1960

symbolic of
creativity
integrity
craftsmanship

the new

Fred Niles

Communication

Center

• Chicago's first-ranking
film producer

- Chrysler film named
"Year's Best Industrial"

• Emmy awards winners

Winner of five top prizes
at American TV
Commercials Festival

Cited by Chicago &
Cleveland advertising &
Art Directors' Clubs for
TV commercials

Please write for a new
descriptive brochure.
Serving your every
audio-visual need.

Fred A. Niles
Productions, Inc.

1058 W. Washington

Boulevard • Chicago 7

In Hollywood:

5539 Sunset Boulevard

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO AND VISUAL
COMMUNICATIONS FOR INDUSTRY— EDUCATION AND GOVERNMENT

Number 6 • Volume 21 • 1960
preview of contents

Improving Industry's Audio-Visual Techniques: the lAVA Workshop 9

Washington Film Commentary: a Column by Mary Finch Tunham 16

Survey Feature: Films and the Airlines

The Federal Aviation. Agency's Expanding Audio-Visual Program 31

Films Serve Civil Aeronautics Board; the Air Transport Association 32

American Airlines Uses Visual Media for Promotion and Training 33

Delta's Jet Champions in Stellar Role in New Productions 34

Eastern Airlines' Audience Winners; Lake Central Qualities Pilots 34

Reports on Piedmont; Western Air; Canadian Pacific & Trans-Canada 35

Prized Glimpses into Wondrous Places: Pan Am's Great Travel Films 36

United Air Lines' Films Reflect Jet Age in Training and Travel 38

Other Domestic Airline Programs; Quality's the Word at Air France 39

Films at Aer Lingus; New Zealand; TEAL & Trans-Australia Airlines 40

Showings Aloft as T. A. 1. Pioneers the Theatre-in-the-Sky 41

Competition and Costs Turn Focus on Better Selling With Slidetilms 42

The Harnischfeger Corporation Visualizes Growth for Investors 43

Showtime for U. S. Business: Cadillac's "61 Models in "A Work of Art" 43

Gibson's Fabulous Trek to Hawaii; Ford's 1961 Announcement Films 44

The Sales Manager's Audio-Visual Guide: Motion Pictures & Slidefilms 53

New Audio-Visual Equipment and Accessories in the News 60

Plus: The National Directory of Visual Dealers

CHICAGO OFFICE OF PUBLICATION

7064 Sheridan Road Building, Chicago 26, 111.

Telephone: BRiargate 4-8234

IN NEW YORK CITY

Robert Seymour, Eastern Manager: 250 VV. jTth St.

Circle 5-2969 • JUdson 2-1957

IN HOLLYWOOD
Edmund Kerr, Western Manager, 303 So. New Hampshire Ave.

Telephone: DUnkirk 7-2281

Issue Six, Volume Twenty-One of Business Screen Magazine, published October 31, 1960.
Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26, Illinois
by Business Screen Magazines, Inc. Phone BRiargate 4-8234. O. H. Coelln, Jr., Editor and
Publisher. In New York: Robert Seymour, Jr., 250 W. 57th St. Telephone Circle 5-2969
or JUdson 2-1957. In Los Angeles: Edmund Kerr, 303 S. New Hampshire, Telephone
Dunkirk 7-2281. Subscription $3.00 a year; $5.00 two years (domestic); $4.00 and $7.00
foreign. Entered as second class matter May 2, 1946, at the post office at Chicago,
Illinois, under Act of March 3, 1879. Entire contents copyrighted 1960 by Business Screen
Magazines, Inc. Trademark registered U.S. Patent Office. Address advertising and
subscription inquiries to the Chicago Oflice of publication.

BUSINESS SCREEN MAGAZl

what

DO I DO

now?

... call byron /motion pictures
of course!

COMPLETE LABORATORY AND STUDIO FACILITIES FOR PRODUCERS . . . UNDER ONE ROOF . . .
IN ONE CONVENIENT LOCATION. Write, phone or wire for information and quotations on any and all
producer and laboratory services.

byron /motion pictures

1226 Wisconsin Ave., N. W., Washington 7, D. C, Ftderal 3-4000 / 1220 East Colonial Dr., Orlando, Florida, CHerry 1-4161
Affiliated Willi MECCA FILM LABORATORIES CORPORATION, 6.W Mnth Ave., New York City

UMBER 6 • VOLUME 21 • 1960

RIGHT off the NEWSREEL

SELLS YOUR

STORY
6 WAYS

CONTINUOUS

COUSINO

ECHO-MATIC

TAPE

Picture on
Solorbrite
Screen was not
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Vmm::@msm\li

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TRUSS (illustraled) $398 LIST
16S5-C (without sound) $225 LIST

1 — Snap on the sealed Cousino Tape Repeater for
a continuous, day-in, day-out commentary. This
is synchronized with 16 radiant slides changing
at 9 second intervals.

2 — A.I impulse on the tape automatically changes
slides at any interval desired.

3 — Remote push-button control changes the slides
to keep pace with your commentary. Microphone
hook-up amplifies voice to any volume with no
distortion or hum. Ideal for sales training courses.

A — Telephone hook-up relays your message through
up to 20 phone sets. Slides and message syn-
chronized, operates continuously.

5 — High-fidelity musical background repeats every
20 minutes while 16 slides automatically change
every 9 seconds.

6 — As a straight projection cabinet, with 16-inch
Solorbrite screen.

500-HOUR WORRY- FREE PROJECTION LAMP
Even in full daylight, the T.'JO-watt lamp projects a full, radiant

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speaker gives clean, hi-fidelity tone at any volume from a whisper

to top convention-hall sound. Bleachedmahogany finish cabinet
of solid plastic Fiberesin will not scratch, burn or water-mark.

PICTURE RECORDING COMPANY
Oconomowoc, Wisconsin

Hollywood Ad Club Sponsors 1st
Internat'l. Broadcast Awards

# A worldwide search for the
best television and radio commer-
cials produced during I960 is be-
ing undertaken by the Hollywood
(Cal.) Advertising Club. Adver-
tisers, advertising agencies, pro-
ducers of broadcast commercials
and radio and television stations
are invited to submit their best
productions in the international
competition for awards, to be pre-
sented during Advertising Week,
February 5-11, 1961.

In announcing the first Inter-
niitional Broadcasting Awards
competition, Don Estey. general
chairman of the event, said:

"The Hollywood Advertising
Club has long recognized the need
for a completely objective inter-
national broadcast competition,
based upon artistic excellence,
creative ability and esthetic val-
ues. We decided to inaugurate the
competition this year through the
Club, located in one of the
world's foremost centers of mass
communications and advertising.
We will have judges of such out-
standing caliber as to insure com-
pletely unbiased, competent and
objective awards."

II) Categories for TV Spots

Included in the competition are
15 categories of television com-
mercials and seven classes of ra-
dio commercials. Entries in the
television categories may be made
in any foreign language, on 1 6mm
film; radio entries must be in
English and on 33',; speed
phonograph records. Deadline for
all entries is December 31, 1960.

Ten world-wide winners in
each category will comprise the
finalists. From these ten, a First
Prize winner will be chosen in
each category, plus awards for
best editing, camera and direc-
tion. A Grand Prize will be
awarded for television and radio
commercials regardless of cate-
gory.

Where to Get Entry Details

Brochures describing in detail
the various classes of competition
and the entry requirements are
available to all interested individ-
uals and organizations. They may
be obtained on request from the
Hollywood Advertising Club,
6362 Hollywood Blvd., Holly-
wood 28, California. 9

* :[: *

N. Y. Audio-Visual Meeting

■^ New York State Audio-Visual
Council announces its annual win-

ter meeting December 8-
1960, at the Hotel Syracuse. S\
cuse, N. Y.

Industry He Served 35 Years
Mourns Passing of "OIlie" Ho

i^ Oliver Horn, executive v ■
president of The Jam Handy n
ganization. of Detroit. New Ycf
Chicago and Hollywood, ci
suddenly Oct. 10. He had b
enjoying the last day of a si
vacation when he was stricl
while gardening at his home
Grosse lie, near Detroit.

"Ollie" Horn, as he was kno
by his many friends in our ind
try. was a quiet, modest man \
got needed things done while
dearing himself to his associ
by his genuine interest in pec
around him.

He was born 59 years ago
St. Louis. Mo., where he atteni
Washington University. He
tered newspaper work in Chicr
then joined Jam Handy in 19

Mr. Horn was a member of <
U. S. water polo team in the P
Olympic Games in 1924. In
same year he was national A. A
champion in backstroke sw.
ming. A member of the Det
Athletic Club, he was past pr
dent of the Beavers, the D
swimming orgimization. He vva
member of the Detroit Boat Cj
and the Illinois Athletic Club.

A leader in church activitiesj
Detroit, he was for many years-
elder in the Jefferson Avoj
Presbyterian Church. He wa:i
board member of Presbytein
Village, a church project
children and the aged.

Mr. Horn leaves his ws,
Frances, and a daughter. Thor s
Elizabeth, a sophomore in Hi •
dale College, in Michigan, i-
neral services and interment we
in Detroit. i

BUSINESS SCREEN MAGAZIT:

lli

The lights came from CHARLES ROSS!

LIGHTS

RENTALS

GRIP EQUIPMENT
PROPS

GENERATOR TRUCKS

1800, 1600, 1000, 300,
200 Amp. D.C., 100,
50, 30, 20 Amp. A.C.

SALES SERVICE

Send for a ithedule of renfol rales.

Now, in 1960, producers get the same depend-
able service from Charles Ross on lights, grip
equipment, generator trucks and props, too. It
pays you to call on Charles Ross and take advan-
tage of its 39 years of quality and reliability. Here
you get complete flexibility for everything on the
set . . . choose from one of the largest inven-
tories in the East.

INC.

Lighting the Motion Picture Industry Since 1921
333 WesI 52nd Street. New York City. Circle 6-5470

XUMBER 6 • VOLUME 21 • 1960

HOW/ TO SOUND SUPERIOR,

PRINT DENSITY

BUSINESS SCREEN MAGAZIPE

v;il;irl \ iclor"s Morris Siliudriz
"jemonstnited prototype of optical
oiirul slidefibn projector.

Uakclite's Bill Connelly {leji.
above) is introduced by proi^ram
chairman Alan Yost (at rii;hl).

t aicrpillar's Hob McCa.sUn (I),
shares panel post with Frank
Greenleaf of U. S. Steel (r).

Improving Audio-Visual Techuicjues for Industry

■ iifluNlrial Aiidi»->'iMUiil Kxoculivos l,»»k lit >l<irc <'r<-:ilivil,v. ■(■•Il<>r Film .\i]ali<'n«M>s
SIN .\NN«<-i:ili<>ii II»IiIn Friiilful Thr<'<>-Hav Full \VorkNlio|i .SfssiatiiK at PriiiOflwn. .>'..!.

rHK Annual Fall workshop
meeting of the Industrial Au-
iio-Visual Association was held
his year at the Nassau Inn,
'rinceton. N. J., from October
Uh through the 6th.

The "workshop" designation
'or this meeting is apt. Fewer
;uest speakers are invited to take
3art here than in the spring an-
nual session and members buckle
down to long and serious intra-
mural conferences on their re-
spective problems.

President Opens Fall Prosram

Alan W. Morrison, of the So-
:ony Mobil Oil Company, and
president of lAVA, greeted the
50 members in attendance by
pointing out the greater responsi-
jbility constantly being assumed
jby audio-visual communicators in
[their respective companies. He
said it was this very fact that had
prevented other active members
from being able to attend the
workshop. He also greeted three
jnew members: John F. Breedon,
Jr., of Ford Motor Company:
Sheldon Nemeyer, of General Dy-
namics Corp.; and Kurt Roth of
United States Steel Corp.

Alan E. Yost, of Bethlehem
Steel Corp., acted as program
chairman of the meeting, aided by
his Pennsylvania colleagues, Gor-
don Butler, of Dixie Cup Co., and
Jack Borland, of Smith. Kline &
French Laboratories.

Typical of the broad range of
topics occupying the time of the
lAVA this month were "How to
get creativity and imagination
from writers and producers."" a
discussion conducted by Ralph L.
Hoy, of Alcoa.

This subject moved on into a
corollary: "How to judge what

price to pay." led by Harvey
Plants, of General Foods Corp.,
with an assisting panel of Gordon
Hough (American Machine &
Foundry Corp.), Peter Hickman
(Smith, Kline & French Labora-
tories), and Tom Willard, until
recently with .American Bosch
Arma Corp.

Four Steps to Better Films

Mr. Hoy outlined his own pro-
cedures for getting creativity from
his producers and writers: ( 1 )
know the subject thoroughly and
decide on all objectives before the
producer-script stage is reached;
(2) sit down and look at as many
films on similar subjects as is pos-
sible to obtain — before seeing the
producer or writer — this will give
a good background for judging
how forward-thinking they are;
( 3 ) be sure to thoroughly orient
the writer and producer on all
sponsor facilities to be used in the
production; (4) then — and only
then — give the creative people a
free-hand, encourage flexibility
and resourcefulness.

As a case in point, Mr. Hoy
screened a new Alcoa picture for
lAVA members" judgment. Titled
Why They Buy. the film is ingeni-
ous, low-budgeted, and aimed at
just seven baby food marketers.
It tells of the merits of aluminum
bottle tops in a fresh and different
way.

They Know Producer Problems

Harvey Plants, Gordon Hough.
Peter Hickman and Tom Willard
can all speak with authority on
film pricing problems for each
has been "on the other side of the
fence"" at one time as a producer.

Mr. Plants remembers the old-
time joke of the producer who
loved to make pictures for clients

President Morrison exemplilics
the spirit of lAVA . . .

with tall smokestacks above their
factories. "I'll pan real slow up
that big old smokestack — and at
$5 a foot, that's not hay."

Smokestack pans are only a
funny memory now, Mr. Plants
said, and most producers are
honestly trying to put as much
value into films as they can. But
no film can be budgeted correctly
unless the specifications are clear-
ly understood and the sponsor is
prepared to provide the right
props and the right technical au-
thorities at the right time so as
not to waste the producer's ex-
pensive time schedule.

other Views on Film Bids

Tom Willard told of a proce-
dure he has favo;ed for getting
itemized bids. Thus, certain
scenes or certain technical con-
siderations in the film could be
purchased item by item if neces-
sary. Mr. Willard explained that
this method might not be applica-
ble to many situations but had
been useful in progress report
productions.

Gordon Hough said he thought
competitive bids were seldom jus-
tified. Only so in the relatively

New members pictured (/ to r):
Kurt Roth (Steel}: John Breedon
(Ford): Sheldon Nemeyer.

rare cases where the job could be
completely blue-printed and the
creative factor would not be in-
volved. Mr. Hough also urged his
listeners to leave budget for pro-
motion and distribution. He said
a beautiful film in a can on the
shelf is useless if no one will
ever see it.

Uses a Letter of .Agreement
Peter Hickman said he prefers
to write his own contracts — usual-
ly in letter form — rather than to
just sign some papers the pro-
ducer draws up. Mr. Hickman
also advocated that the sponsor
obtain and hold full negative
rights — that producers be advised
to quote prices based on produc-
tion costs only — not on over-
optimistic forecasts of possible
future print profits. In this way,
Mr. Hickman said, it was more
likely to get honest prices for
production and honest prices for
prints, as well. He said this was
not an endorsement of buying
prints directly — far from it, for at
a fair price the producer performs
a very useful service in inspection
of prints and maintenance of
quality.

Laurence K. Hamilton, vice-
president of Tecnifax Corp., pre-
sented a talk on "The Need for

(continued on NFXr PAGE)

Below: Gordon Butler (Dixie
Cup Co.) .served on the hard-
working program committee.

NUMBER 6 • VOLUME 21

1960

Industrial Audio- Visual Fall Workshop:

(CONTINUED FROM PAGE NINE)

Effective Communication." illus-
trated by Tecnifax overhead
projector slides. Mr. Hamilton's
burden is that words are ambigu-
ous. Some ideas can be effectively
verbalized and some can not. We
believe too many things that just
aren't so, he said, and we com-
municate things to others that
aren't so — we are caught in the
trap of the generalized statement.

Vi.suals Make Ideas Clear . . .

Mr. Hamilton described the ex-
periment in which three artists
were asked to draw a picture of
an aardvark based on a quite com-
p 1 e t e physical description — in
words — in an encyclopedia. Of
course, the artists' pictures were
very dissimilar. Thus indicating
the need, oftentimes, for the visual
presentation as the only road to
clarity.

Robert L. Strickland, of Lock-
heed Aircraft Corp.. described his
experiences in producing quick,
working films — in-plant. As an ex-
ample of the aircraft industry's
working techniques, Mr. Strick-
land screened a new film he had

borrowed from a friendly com-
petitor-— Convair — called Make It
Move. This picture, made very in-
expensively out of stock footage,
is a great banner-waver for films
in general and a remarkably good
job for its estimated mechanical
cost of $3,000.

Two Views on Distribution

Speaking in a discussion panel
on film distribution, Edward Palm-
er, of New England Telephone
& Telegraph Company, described
some low-cost experiments his
company has made with film de-
positories in such institutions as
the New England state universi-
ties, the Boston Public Library,
and a few other such groups. Mr.
Palmer said that although these
groups were not the end-all to
problems, they were a welcome
supplement to other systems of
distribution.

James Craig, of General Motors
Corp.. said his company's experi-
ence with distribution via the
public library had not been satis-
factory. Mr. Craig's staff of 14
people operates out of three offices
in New York, Detroit and San

Francisco, and handles 8,500
prints, keeping them constantly

busy.

Best Served by Professionals

Jack Flynn, of Union Carbide
Corp., said he thought that effec-
tive distribution could best be per-
formed by professionals skilled by
years of experience — such as the
leading commercial distributors.
Union Carbide relies on Modern
Talking Picture Service and the
U. S. Bureau of Mines for reach-
ing the public with its films, and
has had a remarkable audience
record.

Russell Haynes, of Ford Motor
Company, said that although he
has great respect for the leading
distributors no one had ever con-
vinced him or his company that
they could do the job as well as
Ford's own people — or do it as
economically. Mr. Haynes pre-
sented some formidable statistics.
Ford gets about 40 ''r adults of
total audience — an enviable tigure.
Mr. Haynes' staff consists of 13
people handling 11,000 prints out
of three offices in New York, Dear-
born and San Francisco.

Alan E. Yost, of Bethlehem
Steel Co., described a special dis-
tribution his company had laid on

in college-town theatres with tf
idea of aiding the personnel n
cruitment program. Mr. Yost di
scribed the results as phenomena
Bethlehem reached 100''r of tf
towns it was seeking and foun
there was a high coincidence b(
tween new college graduate eni
ployees and those who had n
membered seeing the film.

Stressing the Plus Factors

Daniel Rochford, of Standai
Oil Co., (N.J.), spoke on '-Ho
to promote interest in new n
leases, increase audiences and ii
sure good bookings to props
audiences." He urged his listenei
to remember the basic urges th;
motivate people and to stress tli
plus factors in films: hope rath«
than jear, gain not loss, progrci
for stains quo, etc.

Howard E. Lynch, of Fairchil
Camera Corp., demonstrated th
Fairchild Cinephonic Eight Maj
netic Sound Camera and Projet
tor. Mr. Lynch said that an audi(
visual department of Fairchild ha
only been set up four weeks agr
but that the company could no
forecast a big future for cSm:
sound films in the industrial liel:

Two stumbling blocks which n
main: duplication of 8mm origin

GOING OUR VsiAV? VS/E. AND OUR CLIENTS ARE TRAVELINC

OWENS-CORNING FIBERGLAS CORPORATION

ESSO STANDARD OIL COMPANY

A.N. A.

GENERAL MOTORS DIESEL
EASTMAN CHEMICAL PRODUCTS

SALES COMMUNICATION, IN(

THE BORDEN COMPANY

COLGATE-PALMOLIVE COMPAII

NATIONAL LUMBER MANUFACTURERS ASSOCIATE

BLACK & DECKER

INSTITUTE OF LIFE INSURANCE

EASTMAN KODAK COMPANY

SOCONV MOBIL OIL COMPANY

CHAS. PFIZER & CO.; INC.

LADIES HOME JOURN^
CLAIROL

ANHEUSER-BUSC^I

THE DO>V CHEMICAL COMPANY

GOING OUR \A/AY? IF SO. ..CONTACT

inceton parlicipants (I ro r): Lany [Vurnock, Link Bell: Aldie Liv-
cv^)/!, Diil'oiil (closed circuit f.w): Ralph Hoy, Alcoa (niio led the

ints. and the excessive weight of
ic projector. Constant experi-
cntation is going on to solve the
iini to Snim duplication problem
^eduction — 1 6111111 to Smm — is
■Liiively simple and is being done
■yuiarly by such firms as Colburn
I Chicago and Watson in New
(irk), and Fairchild now has a
\elve-pound suitcase projector
I the prototype stage.

Hosed (ircuit TV at DuPont

Alden H. Livingston, of duPont.
'Id about his company's new
osed circuit television installa-

tion. He explained that with du-
Pont's large investment in tele-
vision advertising it was imperative
for the stafT to ride close herd on
commercials" content and quality.
This cannot be done successfully
by viewing Hlms on large screen
v/ith conventional projection tech-
niques. Prints designed for TV
look washed-out and soft on the
large screen.

DuPont's installation consists
of a film chain for closed circuit
broadcasting of 16mm and 35mm
film, slides, and live images. Al-
though some large New York ad-

di.sciission on film crealivlly); Riis
elist): and Dan Rochford, Jersey

vertising agencies have similar
installations. duPont's is said to be
the first made for the end-user.
The equipment was made and
installed by General Precision
Laboratories, whose manager of
industrial division. John J. Haw-
thorn, was on hand to answer
questions at the meeting.

(Jood Ideas for Transparencies

James Phillips, of Tecnifax
Corp., demonstrated the prepara-
tion and use of still and animated
transparencies for overhead and
slide projectors. Comment was

..vc// Haynes, I ord (distrihuiion pan-
Standard (motivating film viewers).

made by several people in the
audience that while movement
effects have their place in modern
overhead techniques, too many
operators have designed the mes-
sage to fit the gimmick rather than
suit the gimmick to the appropriate
message. Tecnifax people agreed.
L. A. Whitney, of L. A. Whit-
ney Associates, demonstrated new
ideas in Hip charts and platform
aids. Most impressive was a new
Executive Presentation .System,
priced at $145. that included a
whole kit of easy do-it-yourself

(CONTINUED ON NEXT PAGE)

'together in the direction of

WIDE SCREEN FILMS
FILMOGRAPHS
REGULAR FILM STRIPS

SPECTACULARS

SLIDES • VU GRAPHS
FLIP CHARTS • BOOKLETS
16MM SLIDE MOTION

PAN AMERICAN >VORLD AIRWAYS

PLYMOUTH
GENERAL ELECTRIC COMPANY

THE SATURDAY EVENING POST
PEPSI-COLA COMPANY , f

VISUALSCOPE

INCORPORA
103 PARK AVENUE, NEW YORK 17, N. Y.

TED
MU 3-3513

Induslrial Audio- Visual Fall Workshop:

(continued from page 11)
visual aids in a suitcase carrying
and presentation case.

Contents include flannel boards,
flip charts, and paper boards of
many descriptions — lettering aids,
even a built-in projection screen.
Idea back of the kit is that a
salesman can prepare a custom-
tailored presentation for each cus-
tomer right in his hotel room on
the road — or even in his car, if
necessary.

Optical Sound for Slidefilms

Morris Schwartz, secretary-
treasurer of The Kalart/Victor
Corp., demonstrated a prototype
of his company's automatic sound
slidefilm projector with optical
sound track. Based on an original
approach to the problem, the
Kalart/Victor machine is decided-
ly revolutionary. Mr. Schwartz
said his company was not satisfied
with the projector in its present
state, but was rapidly eliminating
the bugs.

The basic idea is that the image
(double frame) and sound are
contained on t w o contiguous
frames of 35mm film. Both frames
are transported simultaneously —
two frames at a time — a lens pro-

jects the visual frame, while a
sound-scanning system picks up
the audio portion from an optical
track on the stationary other
frame. The scanner, in effect,
moves, but the optical tracks do
not.

Features of Prototype Noted

Mr. Schwartz passed out sam-
ples of the optical track frame and
it could be seen that about 30
tracks were contained in an area
of lOnmi high by 32mm wide.

Besides the advantages offered
of integral sound on film with no
disk or tape, the Kalart/Victor
prototype permitted any frame to
be held on screen for as long as
required without interfering with
synchronization. It also permitted
any frame's audio track to be re-
peated if desired.

No date is set for release of
the equipment for sale. Research
is continuing until the company is
satisfied that the projector will
meet all requirements.

Frank Lovejoy Dinner Speaker

Guest speaker at the Annual
JAVA President's Dinner was
Frank W. Lovejoy, who was as-
sociated with Socony Mobil Oil

Company for the past 25 years as
a sales executive.

Winding up the meeting on
October 6, Edward W. Palmer, of
New England Telephone & Tele-
graph Co., demonstrated a new
technique for combining front
overhead and rear projection with

Technifax' Phillips shows how to
prepare iransparencies . . .

live platform presentations using
special wide-angle lenses, mirrors
and white-surfaced translucent
screens.

William J. Connelly, of Bake-
lite Division, Union Carbide,
showed new ways to make execu-
tives' talks into effective visual
presentations.

Willis H. Pratt, Jr., of American
Telephone & Telegraph Company,

acted as leader of a conference |
develop ( 1 ) a practical plan
demonstrating how the effect;
use of proper audio-visuals ci
produce important benefits for ti
management; and (2) a seco!
plan for keeping top managenn
informed and up-to-date on h:
motion pictures, slidefilms \\ 1
other audio-visuals are playing i
important role in solving emploN
training, public relations, co
munications and selling probler

C. F. Schwep Heads A V Trainji
Dept. for Management Grou|;

Charles F. Schwep, for
president of Trident Films,
New York City, has been
pointed manager of the Vil
Connnunications and Trait
Department, a new unit of
American Management Asso|
tion.

Schwep headed the Film Sel?
tion Committee for the U. S. i
the Brussels World's Fair.

His newly created departnit
includes video tape equipmCj,
closed circuit television, as wj
as motion picture facilities wh:|i
will be used in improving manaij-
ment skills of some of the 70,0}
executives who participate anrj-
ally in AMA meetings. *

Call

Willard Pictures

for a new perspective

JU 2-0^+30

BUSINESS SCREEN MAGAZIPS

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N U .M B E R 6 • VOLUME 21 • 1960

Tmi

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when 16mm Color Specialists process prints!

To concentrate one's undivided attention and efforts on a particular field of activity is
specialization. This is what Color Reproduction Company has been doing for over 22
years! This specializing exclusively in 16mm color printing, has earned Color Repro-
duction Company a reputation for guaranteed quality which is the Standard of the
Industry. The cost of your production warrants pnest quality prints. See what the
technical know-how and production skills of Color Reproduction's specialists can do
for your 16mm Color Prints!

7936 Santa Monica Blvd., Hollywood 46, California

Telephone: OLdfield 4-8010

Scholastic Awards Program f(
Educational Films in 12th Ye(

# The national program
awards to outstanding mot
pictures and slidefllms produi
for educational purposes, spc-
sored by Scholastic Teach t
magazine, is going into its twei i
year. Films eligible for the 1
annual awards are those produc
during the period September 19
to September I960. Nominatic
were closed October 15, a
judges are currently reviewing i
tries for selection of awards.

Once again a general categ(
covers all sponsored films p
duced by business or industfi
firms or associations which
available either free of charge
at nominal cost for educati^
purposes.

A change was inaugurated
year for the first time for id
mational films. This classificati
for films made commercially
producers for direct sale or rei
to schools, is divided not onl
grade level ( elementary
junior-senior high school )
also by separate subject mat"
categories — science, social sti-
ies, language arts and art. ; J
miscellaneous information.
* * *

Rockett Co., Hollywood, Chosd
To Produce Rose Parade Film

-k The official full-color mot i
picture of the famous Pasadtj
Rose Parade on New Year's Ei"
will be filmed and produced \
the Frederick K. Rockett Cc-
pany of Hollywood. The Pa -
dena Tournament of Roses As;-
ciation chose the veteran film "'-

the

fuU-ccir

r e 1 e a s e p
civic grois
non-theatri 1

ducers to create
documentation for
schools, churches,
and various other
showings.

The colorful parade and pj-
eant is annually witnessed iy
more than a million spectatfs
along the parade route,
viewed by millions more throii
television and newsreels.

"Production and distribution
a Rose Parade motion picture '
capture and highlight all e
drama and beauty of this sp
tacle and add a vast viewing -
dience that will undoubtedly ca e
this annual event to realize onerf
the largest, most diversified '-
diences for any single preser
tion," predicts Stan Webb, s; ^
director and p r o d u c e r at f
Rockett studios.

Prints of the 1961 Parade 'H
be available in February, and 'H
be loaned without charge to qu i-
fied groups by the Association, f

BUSINESS SCREEN MAGAZIlE

>UBLIC RELATIONS • EDUCATIONAL- TECHNICAL* TRAINING • FARM ... an

Mediral motion |n'ctiirps liaxc ^rown-up. Tin- lavman
sees oiiIn a \rr\ leu ol llic iiiain scrcftit'd lor |(li\>i-
ciaiiis, surgeons and iio^pilal slifll.-. All ol tlieni. now-
adays, are designed to bring new and \ilal inrorniation
lo the greatest niunlx-r of |JrolV^^iollal iifoplc in tlic
>liorlfst possihic tiiiif. Medical motion pictures arc
helping lo sa\e li\es. lUit rcmcmlicr: Doctors arc llic
toughest au(lience a motion |»icture can face. Some
of us are l)ug-iiuiiters. Doctors are lint pickers,
Mess tlieni.

1™
J

edical

Pictures

by Audio

Among Our Clients .

Atomic Energy Commission

American Bosch Arma Corp.

American Machine
& Foundry Co.

American Telephone
& Telegraph Co.

Babcock & Wilcox Co.

E. I. duPonl de Nemours
& Co., Inc.

Ethyl Corporation

The Gillette Company

McGraw-Hill Book Co.

National Board of Fire
Underwriters

National Cancer Institute

National Cotton Council

Port of New York Authority

Schering Corp.

E. R. Squibb & Sons Div.

The Texas Company

Union Carbide Corp.

U. S. Navy

Western Electric Co.

^'estinghouse Electric Corp.

— and many, many others

I N C

FILM CENTER BUILDING • 630 NiNTH AVENUE • NEW YORK 36, N.Y.

TELEPHONE: PLaza 7-0760

^TOnk K. Speidell, President • Herman Roessle, Vice President
I*. J. Mooney, Secretary & Treasurer
^ice-President, Sales: T. H. Westermann

Frank Beckwith
L. S. Bennetts

Producer-Directors:

Alexander Gansell
H. E. Mandeli

Harold R. Lipman
Erwin Scharf

HERE'S HOW
TO TRAIN
MEN FOR A
CALL-BACK

Color Sound Slidefilm

The interrupted first interview, a stal
for time, a direct turndown . . . any
of these can necessitate a call-bock.
This filmstrip shows that preparation
for Q call-back must be more thor-
ough than that for the first coll, that
call-backs demand more power and
determination, to close more sales.

DEVELOPING THE RIGHT ATTITUDE
ON A CALL-BACK is one in a dy-
namic sales manpower development
program:

"Selling Is
Mentor

Six powerful, fact-packed slidefilms
to provide you with materiol for 18
inspiring meetings. Other titles:

THE POWER OF MENTAL ATTITUDE

IN SELLING
SELLING THE END RESULT FIRST
TURNING A DEAF EAR TO

SALES RESISTANCE
DEVELOPING THE RIGHT ATTITUDE

TOWARD PRICE
CLOSING THE SALE

WRITE TODAY FOR DETAILS
CONCERNING A PREVIEW

Selling Bureau

A niVIStON OF ROCHU flLIIIRIS, INC

6108-B Santa Monica Boulevard
Los Angeles 38, California

WASHINGTON FILM COMMENTARY

by Mary Finch Tanham

Washington Correspondent for Business Screen

Land, nildlile Conitervation
Air Force Film Theme

ik The National Wildlife Federa-
tion and the Remington Arms Co.
are co-sponsoring a new Air Force
sponsored film titled Runways in
the Wild. The 14-minute color
motion picture, being produced
by Douglas Productions of Chi-
cago, will tell a sui-prising story
about the management and con-
servation of land and wildlife by
the Air Force, which has bought
or otherwise acquired public prop-
erty for air bases. It may come as
a surprise to many that, previous
to Congressional law requiring the
conservation of these lands by the
military, the Air Force started its
own voluntary program to en-
hance, as well as maintain, these
properties.

iiraniliirt'i Srriftts. Wullf
Narrates a #'li«'iff Pielure

Bob WollT. the local announcer
tor the Washington Senators, will
be featured in an unusual 45-
minute filmed sports program
sponsored by Chevrolet Parts and
Accessories. Team up for Profit.
which will be shown by Chevrolet
dealers to independent garage-men
throughout the country, is being
p r o d u c e d by General Motors
Photographic and scripted by
Oeveste Granducci, Inc.. of Wash-
ington.

* * *

All. Ifeiil. llnMtH Prerieu-
of Four SpiiniHlt Pirlures

# Four films with English com-
mentaries, sponsored by the Span-
ish Ministry of Agriculture, and
produced by Marques de Villa-
Alcazar, were recently previewed
for the Washington film industry
at the U. S. Department of Agri-
culture. Titles of the films were:
Land Consolidation, Transforma-
tion of Badajoz Countryside, Dry
lrrii;aiion and Slierry Wine.

fioodirill InduHirieit' Xeir
Film Teltn Serrire Slory

Goodwill Industries of Amer-
ica, Inc., has completed produc-
tion of its third film. To Help
Tliemselves. Narrated by Academy
Award star, Charlton Heston, the
l4|,o-minute sound color film
portrays the service of Goodwill
Industries, "Where handicapped
people, striving for dignity and
self-respect, and self-support, are
given an opportunity to help them-

selves." Prints of the film, pro-
duced by former Washington pro-
ducers William E. Haigwood As-
sociates, can be obtained on loan
throughout the country from
Goodwill Industries, or can be
purchased from Goodwill Indus-
tries of America, Inc., Washing-
ton, D. C.

Kubber Worlierii' Sequel
Film on "The Thirtieii"

TIte Tlurties is the working
title of a new United Rubber
Workers film which Washington
Video Productions will produce
to celebrate the union's 25th an-
niversary. As a follow-up film for
the highly successful IVIiglity Fine
Union, the picture will tell,
through graphics, the story of
labor during the hard luck years.

.ludio-Viitual SyHlem al
.\ir Forve i'outmund 4'enler

For the Air Force's fantasti-
cally efficient new electronic Com-
mand Post, TelePfompTer Corpo-
ration is producing a management
information display system called
"Telemids." The system will in-
clude remote-controlled slide pro-
jectors ottering random access to
a total of 3,240 color slides with
sync audio tape. Mo.x later on the
use of visuals here. Already John
Flynn, local professional Wash-
ington film actor, has donned the
Air Force blue to film a short,
fascinating color briefing on the
mission of the Command Post.

Social Securitf) Admin. IterealH
What's llehind Orer-K.l 1'heckH

ik Although they may not realize
it. midnight on the second of
each month is an all-important

TliTI

hour for millions of people o'

65. That's when the monthly

cial security checks go out! All

this is told in Before The Day

chronicle of the Social Secur

Administration, which is celebp 1

ing its 25th anniversary. The hr

hour black and white film v,

produced for the SSA by Miln

Fenwick of Baltimore. It v,

directed by Gene Starbecker, n

rated by Norman Rose, with !■

U. S. Air Force Symphony (

chestra playing the score by R

Nelson.

$ ^ ^

Mttillinntre'H Sunpupern on
Screen for Local .tudicnce

sr "Keeping in touch" by readi:
the Sunpapers has been a fam
tradition since 1837 in Baltimc
and surrounding Maryland. In i
early days there was one morn :
sheet — now there are two, wi
morning and evening editors (
L. Mencken was an editor), 12 -
15 editions a day and worldw :
coverage from permanent burei'
in Rome. Paris and Mo.scow.

Light for All. a new put;
service film produced for the Ba -
more Sunpapers by News of ;
Day, is a lively 30-minute, behii-
the-scenes documentary of ;
growth of this big newspaper. I
was designed for schools, busins
and professional groups and socjl
clubs throughout the circulatiji
area of the Sunpapers.

In typical fashion, Sunpap s
has made this informative fiji

(CONTINUED ON PAGE 1 ';)

EAST COAST

MOTION PICTURE PRODUCTION,
EDITORIAL and TECHNICAL SERVICES

R FOR BETTER FILMS

CREATIVE EDITING AND COMPLETE
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JOSEPH JOSEPHSON
Circle 6-2146

45 West 45th St.
New York 36

BUSINESS SCREEN MAGAZlh'..

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ing in every field. Accepts 400 ft. magazine
( 1200 ft. on special request.) Electronic flash
synchronization and exposure playback for
oscillograph recorders. Completely portable.
Camera, power supply and case
weigh only 35 lbs. Features two
built-in NE2H timing lights; man-
ual or remote operation; bore-
sight focusing. All components
designed to withstand high "G".
Lenses from 3.2 to 152 mm avail-
able. Complete line of auxiliary
equipment on hand

(Jflm€Rfl €ouipm€nT(o..inc.

315 West 43rd St.,New York 36, N.
JUdson 6-1420

Gentlemen :

1 am interested in the items checked below. Please rush me
more free information on these products.

A few of thous-
ands of profes-
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and accessories.
Check the item
that interests you.
For complete in-
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postage-free card
today.

Splanade b-ii^i?/

□ Waddell High Speed Camera

□ CECO 16mm Prof. Film Viewer-Analyzer

□ iVIagnasync Consolette Model G-963

□ Colortran "Cine- King"

□ CECO Fluid Head

□ Kensol Hot Press

□ Cado Marker

□ Ray-Rite Illuminated Clipboard

City

stale

NUMBER 6 • VOLUME 21 • 1960

Cameramen, Directors, Producers
and Photo- Instrumentation
Engineers buy and
rent from CECO.

RAY-RITE
ILLUMINATED
CLIP BOARD

Ideal for use behind
the lights. Inexpen-
sive. Uses regular
flashlight batteries.
A size for every need.

KENSOL HOT PRESS

Produces quality opaque titles on posterboard,

paper, cellulose acetate (cells), photographs, cloth,

etc. Prints letters in any size and in many

different colors without use of chemicals or ink.

Produces 3rd dimension and drop shadow effects.

Head swivels for "crawl" work.

CAOO MARKER

A versatile, inexpen-
sive, bold marking in-
strument ready for
immediate use on any
surface. Unbreakable.
Comes in many colors.

CECO 16mm
PROFESSIONAL FILM
VIEWER-ANALYZER

Makes film editing
and analyzing a
breeze. Easy

threading, portable.
Views film left to
right on large
6" X 4'/2" brilliant
screen. Single or
double system sound
reader and/or counter
can be easily
attached. 35mm
models available.

COLORTRAN "CINE KING"

COLORTRAN KiCKER

and Super Kicker

Lights with all new

features also available.

FIRST CLASS

PERMIT No. 4236

New York, N. Y.

Sec. 34.9, P. L. & R.

BUSINESS REPLY MAIL

NO POSTAGE STAMP NECESSARY IP MAILED IN THE UNITED STATES

POS.

°MD BY

CAMERA EQUIPMENT COMPANY, Inc.

DEPT. 61, 315 WEST 43RD STREET

NEW YORK 36, N. Y.

Los Angeles 38, California

MAGNASYNC CONSOLETTE MODEL G-963

self-respect, ana selt-support. are
given an opportunity to help them-

BUSINESS SCREEN MAGAZI E

SllINGTON

lilTlNUED FROM PAGF 16)

for readers of their "family"
Jview — cluh chairmen or
i:hers need only write or call
I- paper.

* * *

free Join Slalf of Sfriptn
k. Oeremv tirandurri. If. <'.

IkTwo men and a woman have
ft.'ntiy been added to the writing
ItT of Scripts by Oeveste Gran-
dci in Washington, D. C. The
ftiian is Dale Walker Brown,
ftmerly London representative of
Knyon & Eckhardt Advertising
^: e n c y , produccr-w ritcr for
F hescope productions in New
\rk, and writer with Southwest
Fm Productions of Houston.
Ixas.

lohn Larry Washburn, play
I iJucer and Harvard graduate.
IS a Stat! writer with the Army
Ftorial Center in Long Island.
Iw York, and has been, for
nny years, in free-lance writing
jd production. He was previous-
1 in the radio and TV depart-
tmts of C. J. LaRoche and Flet-
(jer D. Richards in New York.

Norman Hunt Willis. 26. was
Irmerly tilm specialist in the
ight Propulsion Division of
jjneral Electric in Cincinnati,
"lie. He had previously been in
idio-visuals with The Asphalt

John Larry Washburn

Dale Walker Br..

Institute in College Park, Md..
and the Naval Photographic Cen-
ter in Washington.

Norman Flunt Willis

Vrealire .\rtn' Xpw Branch
Office OpenH in Itallimore

s? Creative Arts Studios, Inc., has
kicked off a new expansion pro-
gram by opening a branch office
in downtown Baltimore. Con Cul-
bertson, well known for activities
in the Art Director's Club in Balti-
more, will be in charge of audio-
visual productions and will spe-
cialize in training and informa-
tional films for big business in
this booming commercial area.

Creative recently produced a
brilliant three-dimensional "au-
thorama" art exhibit, supple-

(CONTINUED ON PAGE 20)

m YORK'S FINEST PROJECTION SERVICE

• Skilled reliable projection service by a firm with 40 years
of experience.

Anywhere in the Metropolitan New York Area.

He Meo Motion Picture Projection Service

p211 Quentin Road, Brooklyn 34, N. Y. ESplanade 5-1227

'It fell to earth I know
not where."

NUMBER 6

VOLUME 21 • 1960

When the target's fine
film processing, aim at Capital.

Sound • Hditorial • Laboratory Services

Capital

CAPITAL FILM LABORATORIES, INC. • 1905 FAIRVIEW AVENUE. N. E.
WASHINGTON 2, D. C. • PHONE LAWRENCE 6-4634

(continued from page 19J

mented with a seven-minute color
slide and sync tape program for
the Association of Prosthetics and
Orthotics. The program was dis-
played in the lobby of the Depart-
ment of Commerce and covered
current practices and research and
development in prosthetics and
orthotics in the U.S.A.

Film ScricH Telln I'ltf ol .IV Aids
in Tvafhinij h'nrt'itjn Languages

•k To Speak With Friends, a dra-
matic new film report on modern
media methods for teaching for-
eign languages in elementary and
secondary schools, has been re-
leased by the United States Office
of Education. The 28-minute.
black and white motion picture is
the first in a series of films which
will show how TV and audio-
visuals are used to teach French.
Spanish, German, and Russian in
classrooms. George C. Stoney As-
sociates of New York directed and
filmed the picture mainly in the
Boston and New Jersey areas; it
was written by Merrill McClatchy.
coordinated by the National Edu-
cation Television Center, and
edited by Sylvia Betts of Betts-
Cummins in Washington. United

World will distribute the film fi«
sales and NETRC will hand
educational and commercial T
distribution.

^ ^ ^

.V«»if I'sc for Closed Cirettii Tl
... Trouble-Shooting in .S^irei

•fs The Industrial Pipe R e p a i
Corporation of Hyattsville, Mar;
land, and Florida, has just doci
mented on film the amazing ne
methods for scouting out leal
and trouble spots in sewage pipe
with closed circuit TV. The 11
minute color film, produced I:
Paragon Productions of Washin;
ton, will be used in the field o
Cinesalesmen.

Paragon has also completed
15-minute film for Atlantic Rtl
search Corporation of Virginii'
Titled Flight to Pine Ridge, th
film tells the story of the Pin;
Ridge facilities where solid rockt,
propellants are made.

Chas. B. McVay IV and Mr;
Frances Millington of Paragon an
nounce the location of their ne^';
offices at 2810 Pennsylvania Ave;
N.W., Washington 7, D. C. l\

* * ^i

A Also see Mary Tanham"s repoil
on Federal Aviation Agency pre,
gram. Page 3 1 of this issue. I

LaBelle Combines Fihn-strip and Tape in the

"Tutor" Automatic Audio- Visual Projectoi

Inlrodupes a IVew Dini«>n»>ion for Croativ<> Inia^analion!

Think of it — no records to break,
change, jump, wear out or cause
accidental tripping of the picture
change due to similar frequencies
on the recording. Think of it — no
tape threading . . . simply slide in
cartridge and go. The story un-
folds continuously and automati-
cally . . . the story you so proudly
produced is presented with bril-
liant pictures — high fidelity sound
— fully automatic.

Unleash your bold new ideas
for punch and drama. Sequence
shots add animated action, charts
built up in separate scenes save
the punch picture for the punch
line. The silent signal on a separate
track on the tape commands a new
picture to appear . . . always in
perfect synchronization to the
sound.

No longer is "Costs too much!"
a deterrent. Now this type of live,
actionized-projection program can
be made to meet the most restric-

LaBelle "Tutor" with cartridge—
also in reel type tape

tive budget. No longer is "Noi
ready yet!" a valid reason for de<
lay. Now story and pictures can
be brought up to the minute ano
inexpensively at that, whethei
there's a new addition being plan-
ned, or a new executive starting
soon, or a new product going td
be introduced, or a change ir
packaging or design planned.

See and hear a LaBelle "Tutor'
... get the facts — arrange foi
demonstration. Write to LaBelle
Industries, Inc.. Dept. B, Ocoxo-
mowoc, Wisconsin. {Adv.]

BUSINESS SCREEN MAGAZINI

from MISSILES

ARRIFLEX 35 Model II BV
(variable shutter)— with 110 V
synchronous motor— in white
Missile-Range finish . . . 80"
Zoomar Mirror Lens.

MICROBES

camera
does

the

job

like _ _
ARRIFLEX!

for complete literature, write -

ARRIFLEX CORPORATION OF AMERICA (djJIRl)

257 PARK AVENUE SOUTH. N. Y. lO. N. Y.

ARRIFLEX 16 with Time-Lapse
Motor and Intervalometer— on
Leitz Microscope Stand.

ARRIFLEX CORPORATION of AMERICA

257-J Park Ave. South • New York 10, N. Y.
Without obligation, I would like:
n DEMONSTRATION D LITERATURE

D on ARRIFLEX 16 Q on ARRIFLEX 35

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NUMBER 6 • VOLUME 21 • 1960

COMPCO

professional (iiuility reels and cans
are preferred by...

^the cusioiners
of...

/'©r B^&tnees

High-Speed Congress a Major Achievement

Tn-flvo Counlrips Partipi|>al<> in •'tth Intprnalional Pro{<rani

Only Compco offers "a new dimension in
quality" recognized and accepted by leaders
in the movie making industry, compcos su-
periority is attributed to a new. major)
advance in film reel construction— result-
ing in truly pro/cssioiial reels that run
truer, smoother, providing lifetime protec-
tion to valuable film. Compco reels and
cans arc finished in a scratch-resistant
baked-on enamel, and are available in all.'
16 mm. sizes— 400 ft. thru 2300 ft. For details
and prices write to;

COMPCO corporation

For the Finest A-V Products
Look to Business Screen Ads . .

THE Program for the recent
(October 16-22) 5th Interna-
tional Congress on High-Speed
Photography at the Sheraton Park
Hotel, Washington, D. C. was as
rewarding and valuable as it was
varied.

The Congress, sponsored by the
Society of Motion Picture and
Television Engineers, had the
unanimous endorsement of the
United States House of Repre-
sentatives, which concurred in a
Senate Resolution declaring the
worth and importance of the Con-
gress, and urged that "all inter-
ested agencies of the Federal Gov-
ernment should participate active-
ly to the greatest practicable ex-
tent."

Chairman of the Congress, Dr.
Max Beard, of the Naval Ord-
nance Laboratory. Silver Spring,
Maryland, selected outstanding
men in the field for the Technical
Program Committee.

Members are: Richard O. Pain-
ter, General Motors Proving
Ground, associate papers program
chairman; Dr. J. S. Courtney-
Pratt, Bell Telephone Laborato-
ries, associate program chairman

for papers abroad and editorial
chairman of Congress proceed-
ings; Morton Sultanoff, Ballistic
Research Laboratories, associate
program chairman for Congress
sessions; James A. Moses, U. S.
Army Signal Corps, associate pro-
gram chairman in charge of film
showings. Prof. Dr.-Ing. Hubert
Schardin, director of the German-
French Research Institute, was
deputy chairman of the Congress
and the National Delegate from
West Germany.

Over 125 Papers Offered

More than 125 papers were
submitted for presentation at the
Congress, and as many as pos-
sible were accepted. The Congress
intends to publish in a single vol-
ume all papers accepted, with ab-
stracts in the three official lan-
guages of the Congress — English,
German, and French. The topics
ranged widely over the fields of
research, development of new
equipment and techniques, and
applications in fields from biology
to ballistics, aero-dynamics to ma-
chine analysis, x-rays to data re-
duction, and microscopy to space
technology. Technical papers were

submitted from twelve differs
countries, representing the pai
cipation of National Delegates.
Motion pictures were an impc
tant part of the program. Films
techniques and applications ilh
trating the various concepts
high-speed photography and scie
tific studies were used as sessi
openers, and technical motion p
tures were also shown duri
some of the paper sessions by t,
authors.

Modern IBM Wireless Transi
tor equipment was employed i
simultaneous interpretation of t
program in the three official Co
gress languages. A small tra
sistorized radio with earphon
was made available to each reg,
trant.

President Extends Greetinss

President Eisenhower extendi
his best wishes for the Congress •
a letter to Dr. Norwood L. Sir
mons. President of the SMPTE:;

"The delegates attending th|
Congress have made noteworti;
contributions in their special fiel
of scientific research and enginee
ing. It is my hope that their niee
ing in our Nation's Capital w
prove of mutual benefit to ;
through the free exchange of i'
formation and ideas." I

FIRST AND FOREMOST
AOTOMATIC
SLIOE PROJECTOR

SELECTROSLIDE
SL-SERIES

Four million slide changes and still going strong — this unheard
of operation without servicing. This simply stated, is YOUR
assurance of RELIABILITY and FAULTLESS OPERATION.
Models available for reversible — 1200-watt lamps — 16 or 48 or
96 slides — Film strip accessory also available.

The SELECTROSLIDE may be used in the office, or the smallest
class room or in the largest auditorium, synchronized with tape
recorders for either one-time or continuous lectures, advertis-
ing or sales presentations. Write today for illustrated literature
and name of nearest dealer.

spindler

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Phone: DUnkirk 9-1288

MANUFACTURERS OF SELECTROSLIDE CONTINUOUS AUTOMATIC SLIDE PROJECTORS

"Merit Award Winner" at the Brussels World's Fair.

BUSINESS SCREEN MAGAZINI

"And next on the agenda..."

YOUR

COM PA

Whose films will the ''viewing millions" watch tonight?

At club, church and group meetings all over America
sponsored motion pictures are on the agenda. Tele-
vision stations are fill ing valuable public service time
with films from industry. It might be a film on steel-
making or bridge building or rocketry. It might show/
the world beneath the sea or beyond the strato-
sphere. But whatever the subject, industry-sponsored
motion pictures are reaching attentive, retentive
audiences -in the millions, night after night. For

ASSOCIATION FILMS, INC.

Executive Offices: 347 Madison Ave.
New York 17, N. Y.

Sales and Distribution Offices:
Ridgefield, N. J. (Broad at Elm),
La Grange, III. (561 Hillgrove Ave.),
San Francisco, Calif. (799 Stevenson
St.), and Dallas, Texas (1108 Jack-

50 years Association Films has specialized in getting
industry's story on the motion picture screens of
America. Today the potential is greater, more chal-
lenging, and more exciting than ever. Send for "THE
VIEWING MILLIONS" a free 24-page brochure and
find out how the story of YOUR COM-
PANY and its product and services
can reach American audiences.

son St.)

AK^

^otex*^

"America's Firstys^National Distributor
of Films from Industry."

FREE!

Please send me "THE VIEWING MILLIONS.'

Name-
Title-.

Company or Organization.
Street

City_

_Zone_

_State_

D I would like information about your exclusive ANNUAL BUDGET PLAN of dis-
tribution and Its BONUS TV feature.

NUMBER 6 • VOLUME 21 • 1960

"How to sell
CREATIVELY"

... a new DARTNELL film
that clearly devionstrates the
four prbiciples of creative
salesmanship . . .

SELL MORE
SELL NEEDS

.SELL UP

SELL NOW

. . . shoics ijou how to applt/ these
aids to f/our specific sales needs!

Realistic . . . dramatic . . . factual
"HOW TO SELL CRE-
ATIVELY" draws the salesmen
in the audience right into the pic-
ture. Built around actual sales
employing successful creative
selling methods, "HOW TO
SELL CREATIVELY" shows
salesmen just what creative sell-
ing is and how to use it to build
more sales. Four effective dram-
atizations show salesmen how to
SELL MORE . . . SELL NEEDS
. . . SELL UP . . . and SELL NOW.

This film is designed for easy in-
corporation into the training
program of every sales organiza-
tion. Use it as a feature item at
sales training sessions, or as a
program "break" at your ne.xt
regular sales meeting or conven-
tion. It is equally suited to the
special problems of training
dealer and jobber personnel as
well. No other lilm defines crea-
tive salesmanship as clearly or
goes as far toward helping sales-
men put ci'eative ideas to work.

A 30-minute, Khnm motion
picture. Available for outright
purcliase or rental.
Details on request.

D ARTN ELL

1801 LELAND • CHICAGO 40, ILL
'HEADQUARTERS FOR SALES TRAINING FILMS'

//('//' jur disaster victim ami an anxious iiioi

One of V<>ar*N Fin<>sl lliiniaii ItolalioiiN
Piftures Aid.s C'hi<'a;<u 4'uniinunily Fund

"The quality of mercy is neither strained
nor strange" — it is full, wide-reaching, and
welcomed by those who need it. And more
and more of those who need it in Chicago are
receiving it as doors open to them, bringing
them the help and relief of the Crusade of
Mercy.

The Quality of Mercy, the 1960 Crusade of
Mercy campaign film, is a powerful motion
picture that brings to the heart the message of
the thousands of Chicagoans who are in ur-
gent need of aid and counsel — the under-
privileged, the lonely, and the ill. The sweep-
ing eye of Chicago's Palmolive Beacon looks
on the city"s splendor, and on its squalor, but //
can't help the people it sees.

All of the people of the city, however, can
help them through the Crusade of Mercy, the
campaign of the Community Fund-Red Cross
Joint Appeal of Chicago, Inc. As the organi-
zation behind the fund drive, they have spon-
sored an excellent appeal on iilm, which is
showing to employees in Chicago factories,
plants and offices who will see the film at their
place of employment, on company time, as
part of the company campaign for the Cru-
sade. In addition, the Chicago television sta-
tions will show the 13V-j-minute film several
times during the campaign, and prints will be
distributetl to governmental agencies, welfare
and educational institutions.

Filmed in black and white by Fred A. Niles
Productions, Inc., of Chicago, The Quality <>j
Mercy features a cast composed entirely of
people served by Crusade of Mercy agencies
who gave their time without cost. Dramatic

as jut lured in "Tiie Quality of Mercy" \

lighting is used throughout, and represent'
tive sets are used in some sequences to co
vincingly portray situations not often seen '
many people in this city. Touching stories a
told in capsule form to familiarize the view
with the work of the Crusade of Mercy, and i
tell what it means to show mercy to the ham
capped and ill, to restless, apathetic youth ai'
the lonely aged, to victims of disaster, to ve
erans and to homeless children in nurseries. 1
The Quality of Mercy, written and produci
by Edith Klaeser, directed by Gordon Weise
born, with camera work by Andy Costegia
will be distributed by Crusade of Mercy hea
quarters for showings until the end of Never
ber, through the duration of the campaign. '

a space-age A-V tool for
teaching, sales, exhibits

* Shows Brilliant Picture on Big Screen in
Normal Daylight

* 16mm, Rear Projection, High Fidelity
Sound

* Self-Contained and easy to use

* Moved and Stored with Ease

* Any Room Can Be An Audio-Visual Room
WRITE TODAY FOR COMPLETE INFORMATION

(Mff4e/t

FILM & EQUIPMENT CO.

214 SO. HAMILTON ST, • SAGINAW. MICHIGAN

BUSINESS SCREEN MAGAZINI

YOU DON'T HAVE TO FLOAT A LOAN...

to have a film made!

It's possible to make the kind of film
you need on a budget you can afford.
We, at Coleman Productions, have been
doing it for years, since 1935 to be exact.
The secret ? It's no mystery . . . we've
simply perfected the knack of extract-
ing every ounce of value out of every
cent of our clients' money i we spend it
as if it were our own). We know how
to cut away the excess fat from each
step of movie production ... how to
economize on everything — except
(luaUtij. Proof? Our films have won
awards in competition with the most

expensive productions.

Good taste and sound merchandising
are intangibles, but their effect on a
film is concrete. We have an uncanny
instinct for infusing our films with
creative writing, inspired direction,
dynamic editing and superb music scor-
ing. When the finished product is pro-
jected on the screen, we always feel a
glow of pride and our client always
feels a glow of satisfaction with a film
that is both artistic and, what's more
important, tells onr client'f: atory with
tlic greatest effectiveness.

Our clients range from modest firms
taking their "first i)lunge" with a
simple five minute film, to industrial
giants like Pan American World Air-
ways and Olin Mathieson for whom
we've produced, respectively, location
films from Norway to Tierra del Fuego,
and an epic of one of the world's largest
aluminum plants i the latter took over
two years ) .

Why not take a few moments off and
see lor yourself. No obligation, of
course. No bother to us . . . we enjoy
showing our films. Write or phone.

COLEMAN PRODUCTIONS

75 West 45th Street, New York 36, N.Y. Circle 5-9080

SOME OF OUR RECENT AWARDS

..m.

Jii^

THE CHRIS AWARD 1959-1960

THE BLUE RIBBON AWARD 1960

DUMBER 6 • VOLUME 21 • 1960

GONE TO
GHANA !

...and points North, South, East and West ... wherever
films are being made, wherever top camera men insist
upon completely dependable rented equipment...
there you find equipment by Florman & Babb!

'r'

■f'\

4p^v^ti^yp

,;"<?r

■F

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■^

,ri

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r^'

,-'^-.^

-t..

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-^v;

pOS

T -C AF

B4B8.IKC.

W^-

7^^''' , / V„u To ^'>*^

68 West 45th Street. New York 36. New York . MUrray Hill 2-2928

On location in the heart of the Ghana jungle, Karl
Malkames (left), Cameraman, and Gene Boesch (right),
Ass't Cameraman (both of the N. Y. lATSE, Local 644),
pose for a snapshot. The F & B accessory case in the
center is carefully guarded by our new Ghanese vice-
president.

We love to receive cards like this from our friends all
over the vforld. It makes us proud to know that we've
done our best to insure a successful film, made under
difficult conditions . . . where our meticulous maintenance
and careful checking of equipment really pays off. Wher
ever you are ... whenever you need equipment .. . for
complete dependability, ask for Florman & Babb.

SERVING THE WORLD'S FINEST FILM MAKERS

Hollywood Studios, USC Hold
Classes to Benefit Animation

■k Faced with a shortage;;
trained personnel to produce a ■
mation sequences for documj.
tary films. TV commercials, a I
features, the Hollywood animatii
industry and the University ;
Southern California are cooper
ing in a unique course of study
animation and techniques.

Twenty studios have contri
uted $400 each to the progra
the only one of its kind in t
nation. The money will be used
furnish teaching materials ai
eventually provide scholarships f
the program.

The USC department of cinem
cooperating with the fine arts d
partment, is offering five nig
courses beginning this fall. I
structors are top men from tl
animation industry in Hollywoo
who will serve as a paid faculty
the University College, the ev
ning division of USC.

Offer Five Study Courses

Courses of study and the i
structors are:

— Filmic Expression, taught 1
Les Novros, organizer and own
of Graphic Film Corp. Novp
studied at the National Acaden
of Design, and had a contract wi
Walt Disney from 1936 to 19^
when he established his own bus
ness.

— Animation, with instructi
Art Babbitt, director of animatic
and co-owner of Quartet Film
He animated Mr. Magoo in
least ten of his most successf
films, and was with Disney fro
1932 to 1947 as supervising d
rector and animator.

C'it\enia Design and Production
— Cinematic Design, taught 1
Paul Julian, co-owner of Quart
Films. Julian started in animatit
at Warner Bros., and was a frei
lance artist and exhibitor.

- — Elements of Production, wii
instructor Leo Salkin, writer-d
rector for Format Films, In
Salkin is also a film animato
photographer, and cartoonist. H

Use FilMagic All Ways!

-FIIMagic Cloths Hand-Clean Films, Records.
-FilMagic Tapes for Film Cleaning Machines
-FilMagic Pylon Kits for Tape Recorders.
-FilMagic Pylon Kits for 16mm SOF PRO-
JECTORS.
-Get Best Results With FilMagic Siliconesl

MANUFACTURED & GUARANTEED BY

THE DISTRIBUTOR'S GROUP, INC.

204 FOURTEENTH STREET, N W.
ATLANTA 13, GEORGIA

BUSINESS SCREEN MAGAZIN:

('edits include the writing and
iiecting of the Academy Award
(.niinee. I'i^s Is Pi^s.

j Problems in Camera, taught

(/ Ray H. Thurshy. Currently
^th Anicam, he was a cameraman
|r many years with Pacific Pro-
(ictions, the Army, Disney. In-
.istrial Fihiis. and assistant direc-
ir at UFA.

It is hoped that tiicse practical
nurses of instruction will help
;plenish the supply of trained
aimation personnel. 9

1 ...

^illiams, Brown & Earle Holds
>th Anniversary Open House

, In observation of its l>lh anni-
f-rsarv. Williams. Brown & Earle.
L, y()4-'J()6 Chestnut St., one
[ Philadelphia's oldest specialty
buses, held an Open House for
ie public October IS and 19.
Demonstrations by major man-
acturers in the fields of photog-
iphy. audio-visuals, laboratory,
iptical, engineering, drafting and
leather instruments were some
[ the features. "We are dedicat-
ig our anniversary celebration to
|ie public, who made this event
pssible." said Peter Abrams,
resident.

Williams. Brown & Earle sold
jhotography in the days of the
lass wet plate, started the minia-
ure camera clubs in the Delaware
'alley, invented the continuous
lue-print machine, had the city's
rst X-Ray machine, received

I umerous awards, and was one of
le first to merchandise labora-

: pry instruments, such as micro-
popes and engineering and draft-

. hg supplies. R"

logh Ralston to Manage Ad
lept. at Ford International

f: Hugh C. Ralston, who has been

ctive in audio-visual affairs for

' pe Ford Motor Company for

■ [everal years, has been appointed
aanager of the advertising and
'ales promotion department of

■ !^ord"s international staff. His pre-
4ous assignment was manager of

; he television department, adver-
' Ssing and public relations staff. 9

PROFESSIONAL

TITLE Typographers

land

Bot-press Craftsmen

SINCE 1938

I Write for FREE type chart

New Kalart/Vicfor Improves 16mm Programs 3 Ways

This classroom photograph reveals three common
audio-visual problems — and how they are best
solved by the new Kalart/Victor.

1. Hard-ln-darke>i room. Only a projector with
the superior light output of the Kalart/Victor
could assure adequate screen brightness. Its rede-
signed shutter alone increases light output 12%.
For even more light, a 1200 watt lamp may be used.

2. Distracting Projector fioise. The new Kalart/
Victor is the quietest running l6mm sound pro-
jector ever built. Even students closest to the
projector are undistracted.

newest name in 16mm sound projectors

3. Choice in speaker placefnent. While the
speaker is next to the screen in this classroom,
the film could have been shown without ever
removing the speaker from the projector. Only
Kalart/Victor offers zhene-w door-mounted speaker
which can be left closed on the projector, or
detached.

Other major Kalart/Victor improvements in-
clude truly magnificent sound quality, once-a-ycar
lubrication, and brighter than ever stills. Choose
from models with 15-watt or 25-watt amplifier.
Ask your authorized Victor Dealer for a demon-
stration soon.

KALART,

VICTOR ANIMATOGRAPH CORP., Div. of Kalart
Plainville, Connecticut

Free booklet. How Industry Profits from Sound Films. For your
copy, mail coupon to Victor Animotograph Corp., Div. of
Kalart, Plainville, Conn. Dept. 132

Name
Position
Address
City

Zone

State

KNIGHT TITLE SERVICE

115 W. 23rd St. New York, N.Y.

nWUMBER 6 • VOLUME 21 • 1960

PARTHENON

'8^

CUTS CAN MEAN
INFECTIONS

And supposed wrongs in the
minds of your employees, based
on misunderstandings and lack of
facts, can mean trouble.
Stop it before it gets started . . .
by developing supervisors v/ho
are alert to detect grievances . . .
who have the know-how to handle
them with an appreciation of
human feelings.

Develop trouble-stopping super-
visors with:

"HANDLING GRIEVANCES"

part of an outstanding sound slide
program SUPERVISOR TRAINING
ON HUMAN RELATIONS, which
includes:

• "THE SUPERVISOR'S JOB"

• "INTERPRETING

COMPANY POLICIES"

• "THE SUPERVISOR

ASA REPRESENTATIVE
OF MANAGEMENT"

• "INDUCTION AND

JOB INSTRUCTION"

• "MAINTAINING

DISCIPLINE"

• "PROMOTIONS,

TRANSFERS AND
TRAINING FOR
RESPONSIBILITY"

• "PROMOTING

COOPERATION"

Write for details concerning preview
Gii/i/ed FILM M/ss//es

ROCKET

X,»jffli>^ INC,

PICTURES

6108 Santa Monica Boulevard
Hollywood 38, California

THE SCHEENING ROOM

BRIEF REVIEWS AND COMMENT ON CURRENT INFORMATIONAL FILMS

Animation, Jazz Tell Story of
Railroad's Electronic Yards

•k A jazz "combo" in a train
yard? Why not? This brand of
lively musical background is fea-
tured in an animated cartoon re-
leased by New York Central rail-
road.

Road to the Future, a 7-minute
motion picture in color and sound
tells the story of the Central's
electronic freight yards. A humor-
ous mood is used to describe a
freight car's trip through one of
the Central's four new electronic
classification yards.

Produced by Pendulum Pro-
ductions, Road to the Future was
premiered recently for newsmen
and shippers at the opening of the
Central's $11,000,000 electron-
ically-controlled Big Four Yard at
Indianapolis. The film will be
shown at New York Central's ma-
jor passenger terminals, and prints
are available for service and civic
clubs on the Central's line, local
TV stations, and Central em-
ployees. Igj
* * *

Hospital Use of Paper Products
Told in 2 Dixie Cup Slidefilms

: The increasing m a r k e t for
paper products in The Most Im-
portant Ruildiui; in Town, the
hospital, is the subject of two new
sound slidefilms produced by Dixie
Cup Division of American Can
Company.

Both films are part of one sales
program; one film is for showing

to hospital administrators and
dieticians, emphasizing the ad-
vantages to hospitals of complete
paper food service. The second
film is aimed at purchasing agents
and other personnel, and covers
all the services paper renders in
hospitals — for feeding, medica-
tions, snack bars, bedside water
service, dentures, etc.

A promotional program of this
nature is very timely; modern
hospitals are using more and more
single use paper items as fast as
they are produced, the film points
out. "The reasons are obvious:
sanitation — used once and de-
stroyed; saves time and labor; no
washing or sterilizing; always
available, with no waiting for sup-
plies, and the risk of cross-infec-
tion is reduced to a minimum."

The Most Important Building
in Town emphasizes the public re-
lations advantages in using sani-
tary paper service, and suggests
several new ideas for usage. The
films are available for showing to
hospital or paper wholesaler per-
sonnel through Dixie Cup sales
representatives. ^

General Electric Film Series

On Metropolitan Transportation

ik The first and second parts of
a series of ten-minute film editori-
als by General Electric have been
produced. The project is designed
to alert metropolitan areas to the
growing traffic crisis and the neces-

■tibi-itr/f I

MOOD
and

£ibrJt/i/ I

TITLE MUSIC

For Every Type of Production

IMHIK ON A "PER SBLECTION" OR "UNLIMITED USE" BASIS

For Full Details Write, Wire or Phone

AUDIO-MASTER Corp., t

7 EAST 4Sth ST., N. Y. 17, N. Y.

PICTURES

HOLLYWOOD

A FILM PROGRAM FOI

INTERNATIONAL

HARVESTER

"HE.ADLINE FOR HARPER' a

dramatized color documentary hii-
lighting .50 years of progress in ',e
field of Public Works as a speil
tribute to the unsung heroes in tit
profession who make living sa ■
healthier and more comfortable
the American public. Starring J' t-
Keith and Dee Carroll. Color, ii
minutes; black and white televis n
version, 29 minutes.

AND A LETTER FROM

MR. DON HERRICK

Recently Retired

Executive Secretary,

AMERICAN PUBLIC WORK;

ASSOCIATION

August 25, 1 :i

Mr. Charles Palmer
Parthenon Pictures
Holly^vood

Dear Cap:

YOU DID IT. To take a subject ^
prosaic as Public Works and prod
a picture which brings a tear
your eyes, takes the work of i
genius. You are.

"HEADLINE FOR HARPER" isp
real contribution to the public wo^
field, it is a tribute to those engajd
in public works activities and a!)
a tribute to International Harvest',
who had the vision and money -
make it possible.

As for me, you know how I f!
about it. The idea for such a picti^
had been running in my mind a loi,
long time and I often wonderedf
it would ever become a fact ratlf
than just a thought. I sure v^
happy that I could be in New Y(|:
for the event. It was just wondc
ful. Thanks for doing the job ail
had hoped it would be done.
With many thanks and the best b :
wishes to you, I am

Sincerely,
DON HERRICK

NEXT MA.TOR RELEASE

"LOCKED ON"

Feature-length s e m i-document;i
dramatizing the RELIABILl'
campaign of a major missile a
astronautics organization to
employers, vendors, and field cre\
Featuring Jack Mondeux, Peg
Stewart and Robert Shayne. Col
Release around Nov. 1.5th.

PARTHENON PICTURI

Cap Palmer, Executive Producer
2625 Temple St. • Hollywood :
In Chicago: Phone RAndolph 6-29'
Detroit: Phone WOodward 3-48!

BUSINESS SCREEN MAGAZIN

y of immediate coordinated

msportalion plannitii:.

The lirst llim. /nc/ yo/ic'v L.x-

ess features the centralized met-

ipolitan transit systems of cities

■ ihich have put planning to work
I rails and buses — San Francisco,

'fi loronto and Chicago.

I The second installment. Ciciiing

'our Rifihi nj l\'uy, outlines a

»gical method for alleviating,
s [affic problems, and details typi-

\\ steps community-minded citi-
ns must take to improve the

ansportation situation in their

ties.
Wikliniz Inc.. produced the Id-

1111 black-and-white sound films;
ra iiey are available for group show-

igs from .Association Films, dis-
^ ibutor. W

ilm Tells National Benefits
i |>f TVA's Development Program

National benelits derived from
le Tennessee Valley Authority's
^source development program
re presented in a new color mo-
on picture produced by TVA.
'VA and The Nution uses the
"ennessee Valley region as an ex-
jmple of how strengthening of an
rea adds to national strength.

Among the points described
re: TVA's flood control benefits
lower Ohio and Mississippi
'alleys; how inland waterway
penefits are extended to 20 states;
low half of TVA power produc-

■ 'ion directly aids national defense;
.nd locally, that the Valley is now
lie No. 1 customer for electrical
iPpliances.

■ 1 Black and white prints of TVA
• \nd The iS'atlon are available for

elevision use. Other bookings
. nay be made through the TVA
i nformation Office, Knoxville,

fennessee. ft

A SUBSTANTIAL INCREASE
IN EARNINGS

Is offered to a man who controls
pusiness through a partnership ar-
angement in the production of
)icture or pictures he controls. He
Sill have no financial responsi-
pility — make no investment. The
l^ew York area producer who of-
fers this opportunity has a long
erm record of producing high
quality pictures for scores of lead-
ng industrial companies, govern-
nent agencies and other sponsors.

rite in confidence to:
Box BS-60-6A
I BUSINESS SCREEN

I'064 Sheridan Rd. • Chicago 26, Illinois

Mjr>- Picklord in /'..ll)<inn<i. loio.

,40 years serving the film industry

When Mary Pickford starred in PoUyanna 'way back in 1020,
Consolidated Film Industries was formed, and has played a leading
role in the film processing industry for 40 years.
CFI is a coinplete film laboratory, offering every service necessar)'
for superior film processing.

For film processing at its best: spccijy CFI.

CONSOLIDATED FILM INDUSTRIES

959 SEWARD ST., HOLLYWOOD 38, CALIFORNfA
521 WEST 57th STREET, NEW YORK 19, NEW YORK

Hollywood 9-1441

Circle 6.0210

M U M B E R 6 • VOLUME 21

1960

One phone call

...solved t^vo big retail

demonstration problems for

1. Dealer Cooperation.

Johnson asked: How can we get
dealers to use motion picture
demonstrations of outboards?
I?ell & Howell joined with Johnson to create a special
promotitmal package built around the famous Filmo-
sound 16mm projectors. Johnson salesmen took it into
the field, used it to convince dealers of the ease, speed and
economy of showing prospects, demonstrations on film.

FINER PRODUCTS THROUGH IMAGINATION

^. Keeping the
plan in action!

Bell & Howell, with the largest
nationwide network of Audio- Visual representatives, pro-
vides Johnson dealers with expert service and on-the-spot
training. These are just two examples of Bell & Howell
A-V service in action. Call or write us for details on how
our products, ex-perience and service can work for you.

>Bell & Howell

7108 Mccormick road. Chicago • ambassador 2-1600

AN HISTORIC PROLOGUE 1

Labor's Road Ahea

Sponsor: The AFL-CIO.

Title: Land of Promise. 27
min., b/w, produced by Jc
O'Brien Productions.

•k Totting up its accomplishmer'
in this film, labor points out th
at last most working men can ;
ford to buy what they produce,
wasn't always so, and without c
ganization it might never ha
come true.

For 20 minutes. Narrator Mt
vyn Douglas traces labor's bac
grounds, the long road to the di
nity and security enjoyed by 1^
000,000 union men today.

Lest any AFL-CIO memb
feel too satisfied about this, ho\

AFL-CIO President Meany

ever. President George Meany a|
pears in the film to point out th
the job has only begun — Aniei
can labor can never rest whi
there are slums, while migra
workers must live and toil und.
harsh and cruel conditions, whi;
old people lack proper comfo!
and care, while schools are inad
quate, and while the stain of se
regation soils our national imag

Some skilled lilm-makers toe
part in this production: Williai
Buckley, director; Richard Bajj
ley, photography; and Ted Lowr
animation — among others, an!
the result of their effort is evidei
in a well-made film. Buckley h;
used a technique of carefully fu
ing together old prints, photi
graphs and other graphics int
moving sequences of early labi
history.

Distribution of the film kickei
off on the Sunday before Labc.
Day when the ABC network teh
cast the film. Many local statior
used it on the following day.

The sound of labor — in this i
in ever so many other labor filn
— is a folk singer and a twang
old up-country guitar. f

BUSINESS SCREEN MAGAZINl

l;[

!SUE SIX • VOLUME TWENTY-ONE • BUSINESS SCREEN

'How Federal Aviation Agciicv Is

')'.■

lixpa

ndin<r Audio-Visual Program

so X<>w FiliiiN in ■*ro<liii-li»n »■■ Trniiiin;i. Itvsfara-h ProblfiiiN

?HREE Years Ago, the Federal

Aviation Agency (which was

"' ' then CAA) had only a

mall projection theatre in a tem-

lorary building beneath the

hadow of the Washington Monu-

' iient — and had produced only

^- »ne short film which was narrated

"^ n French! Today, nearly a dozen

■ MCtures have been completed by

Ihe FAA and close to 20 new ones

'" Ire on the boards for production

' jind bid by the film industry and

pther suppliers.

As Deputy Administrator James

Pyle has indicated (see box on

lext page), FAA is using films

xtensively as educational and

)ublic relations tools in many

ireas.

Bureaus, Offices Need Films

Specifically, motion pictures are
)eing produced to meet the grow-
ng needs of the bureaus and of-
ices which comprise this growing
ind important Federal agency.
The FAA estimates that its nation-
|ivide stafl" will reach 42.000 by
June, 1961. These include the
Bureaus of Air Traffic Manage-
ment; Facilities & Materiel; Re-
search & Development; Flight
Standards; Aviation Medicine; and
National Capitol Airports as well
las the Offices of Public Affairs.
ICeneral Training, etc.
I "After we receive a request
Ifrom one of these Bureaus or
iOffices for a film, and after this
request is approved, scripts are
|written within the Agency or let
iout on contract. In practically all
leases, bidding for production is
;on completed scripts only." em-
■ phasizes George Mathieu. Chief
I of the Film Production Section
who, until recently, ran a "one
I man" motion picture operation
< for FAA.

Topping off the list of new films
I in production at this time is Flli>hr.
a 28-minute color film of the FAA
story, being produced by Vision
Associates. New York City, from
the script by Lee Bobker. Accom-
panying Vision's crews on location
all over the U. S. is Tony Jowett.
newly-appointed audio-visual spe-
cialist for FAA's Public Affairs
Office.

For the Bureau of Research &

Development, I lie I'aili Inun ilic
Sky will be produced by Norwood
Studios of Washington. This 28-
minute color film was written by
Harry Muheini and will tell about
all-weather hmtling system devices.
Jcl Traffic Military, produced
by Monumental Films & Record-
ings of Baltimore and written by

5 p e n c e Bostwick of Planfilm,
Washington, is a 14-minute black

6 white motion picture which will
be used by the military as well as
the FAA. Jei Traffic Civil, shot in
both color and black & white by
Basore-Longmoor of Kansas City,
was written by Harold Clover.

Aircraft Familiarization Series

Wilding. Inc.. will produce a
package series of motion pictures
on Aircraft Familiarization for use
by FAA and all three branches of
the armed forces. These have been
written by Bill Belts of Betts-
Cummins. Washington, D. C.

For the Bureau of Personnel &
Training, Wilding has lensed color
film at two locations in Oklahoma
for segments of a 30-minute pic-
ture titled III These Hands. Pho-
tography for this film, which urges
electronic maintenance personnel
to increase their knowledge to
meet the exploding technology of
the future, has been completed at
Idlewild Air Terminal in New
York by George Mathieu who
wrote the script.

Wilding will also produce The
R and D Story, scripted by Spence
Bostwick, to tell about FAA's
tremendously varied programs in
research and development. This
film will show the Agency's fan-
tastic experimental testing center
in Atlantic City.

In addition to films made in the
studios and on location by leading
commercial producers, the Motion
Picture Service of the U. S. De-
partment of Agriculture is filming
two FAA pictures.

other Important .Sulijects .\head
And out for bid to producers
now are two additional titles:
Iiisiant Communications, written
by Eddie O'Brien and The Eye of
the Needle, by John O'Toole. Two
other scripts, covering extremely
technical phases of air traffic con-

(CONTINUED ON NEXT PAGE)

NUMBER 6 • VOLUME 21 • 1960

Producer Robt. Steele shot this scene for a \ew Zealand National
Airways film — hii;li above volcanoes of North Island (see p. 40)

A BUSINESS SCREEN SURVEY REPORT ON

Films and Related Audio-Visual Media Help Promote
Travel, Train Employees Among Worldwide Carriers

* The.se .survey pages on the air traiispdft iiulii->try's
extensive use of filnud media have timely iruplications.
They appear in an ei-a of ti-ansition ffoin piston to jet
power; at a time when \vorl(l attention is I'oeiissei! on
(l\\ii)(llin<i hotiiuhiries; wiien outmoded films must be
i-ej)laee(I with top-quality new pictures. Today's finest
airline travel films have a treinendous atulienee await-
ing- them in theatre.s. on television and among the half-
milliou owners of 16mm .sound jjrojectors here at
home. But airline film production is also wisely con-
cerned with sales and technical instruction for the jet
aae; with research nci'ds and safetv education, recruit-
ing and other problems which tiic Him can iuii) solve.

Delta's "Assignment DC-8," was produced by Cate & McGlone,

shows its new jet equipment now in use aloni; the line (p. ^4)

S-'ilntM and the .AirlineHZ

FA A Audio- Visuals:

(continued from page 31)

trol and "en route" procedures are
being written by Harry Muheim.

FAA's film production unit
continues to turn out films at a
fast pace on key technical sub-
jects, recruiting spots for public
service use on television, films on
emergencies, airport operations,
etc. Preparedness Pays Off, for
example, was filmed for the Wash-
ington National Airport and docu-
ments airport procedures for the
safe landing of a crippled airliner.
In this liim, probably for the first
time anywhere, Mathieu used
actual tape recordings of com-
munications from a distressed air-
liner to achieve highly-dramatic
effects.

At the present, the FAA film
unit has completed a first progress
report on Dulles International Air-
port; it is currently producing an-
other film titled The Care and
Feeding' of Microphones and has
in work films on scan conversion
and personnel requirements.
As.sists Film Producers

Serving the film industry, as well
as being served by it, the FAA
Film Production Section provides
assistance to producers with avia-
tion footage, animation material
and sound effects. For example,
Mathieu's group provided a pack-
age of drawings, sketches and
animation for Remington Rand's
recent short film on Automation
and Air Traffic C o n t r o I. This
Rem Rand production was written
by Scripts by Oeveste Granducci.

In the near future, FAA will
have a library of special aviation
sound effects recorded on quarter-
inch magnetic track with portable
battery-powered tape equipment.

George Mathieu, who heads the

expanded film project for FAA, is
well known in the Capital for his
writing, film work and animation
on aviation subjects. He has been
with The New York Times, the
Naval Photographic Center, and
in the Air Photographic and Chart-
ing Service of the U. S. Air Force
before he assumed his present
position with the old CAA in
1957. 9

Film Serves the Civil Aeronautics Board

Audio-Visuals' Role

in the

Federal .\viation .\gencv

M The Federal Aviation
Agency uses film, film strips
and a variety of audio-visual
devices both for training pur-
poses and in our efforts to
explain our many programs
to the public.

We have found that a
carefully-planned and well-
executed audio-visual pro-
gram is an important part of
an eH"ective training and
educational effort.

— James T. Pyle
Deputy Administrator
Federal Aviation Agency

T>ecently. after the tragic crash
■'-•- of a helicopter in Chicago,
Civil Aeronautics Board officials
gathered together to view a film
which was shot by a camera
mounted on a helicopter wing for
the purpose of showing the effect
of airflow on the "eggbeater"
blades. This is standard procedure
for CAB — to back up its findings
with films whenever possible.
Often, as in the case above, care-
ful study provided enlightenment
for the experts.

"We are interested in any film
which has anything to do with
aviation safety, engineering, op-
erations or electronics. Anything
to help us with accident preven-
tion," says the Chairman of CAB,
Whitney Gillilland, who has in-
stigated a program for showing
informational films each week to
agency personnel.

CAB studies films which they
have made themselves and those
on loan from the various aircraft
companies; it draws heavily on the
National Aeronautics and Space
Administration film library which,
(though it may surprise those who
regard NASA solely as our "space"
agency now), has hundreds of
films directly concerned with aero-

/^\

Whitney Gillilland, Chr.
Civil Aeronautics Board

dynamics for loan to governmei
agencies, industry, colleges an
universities and other intereste
groups.

These films, which have bee
produced in NASA's researc
centers, cover a wide range c
subjects. Those on "ditching," fc
example, are used extensively b
the airlines for pilot training. An
— indicative of NASA's interest i
films — a page of film supplement
is now attached to the unclassifie
documents and technical note
which are constantly fed to th
airlines. |.

The New Air Transport Association Film

•^ On a stark black and white
stage, hung with plastic jet models,
and centered around a magic
blackboard on which emerges un-
usual stockfootage of the air age.
Dr. Frank Baxter has narrated a
new 131'2-minute film titled Sound
Progress for the Air Transport As-
sociation, of Washington, D. C.

It's the story of how air trans
port contributes to communit;
progress and serves the nationa
defense. It's a lucid demonstra
tion of complicated instrumen
landing systems. It's a revelatioi
of all that is being done by the ai
industry to follow noise abatemen
(continued on page 41'

GROWTH STORY: AIR TRAFFIC CONTROI

20-year growth span in Air Traffic Control
activity is contrasted by 1957 photo (left)
at Idlewild (N.Y.) Terminal Center aiul the

Mathieu taken

Fllmx <in<f Ihf .lirlinf*:

MERiCAN AiRi.iNiis, keeping

'% % pace with the air transport

Idustry across the nation, is ex-

uring new potentials in audio-

sual presentations for both the

■! (iblic and its employees.

Motion pictures are being used
ir promotion and public relations
irposes, and iither a v tools are
so being produced and widely
^ed for training and research
ithin the company.

No« I'iclurc on Stewardi'sses

i A recent color, wide-screen mo-

I on picture sponsored by .Ameri-

I in and produced by Filmaster

Inductions. Inc.. is a dramatic

isual exposition on American's

cwardesses and their training.

esigned to enhance air travel by

^ l^merican. In Come Fly With Mc.

' American Airlines stewardesses

■ Ire shown at the Company's

raining College in Fort Worth.

lexas, at Filmaster's studios in

<■ Hollywood, and on location in

■t Hew York and Mexico City. This

> one of several promotion films

I) or American, and it is being

'hown nationally.

Charles E. Skinner produced
md directed Come Fly With Me.

Maintain.s A V Aids Branch

One of the interesting applica-
jions of internally-produced au-
jJio-visual aids at American Air-
'ines is the use of color-sound
ilidefilms for pilot qualification.

This government-a p p r o v e d
training system takes the place of
actual visits and pattern fly-
jthrough by a pilot at an unfamil-
iiar airport. Shots for a qualihca-
[tion film are taken from helicop-
ters, showing a bird's-eye view of
the approaches, precise letdown
patterns, and area obstructions.

These filmed sequences are sup-
plemented with drawings to corre-

.Vinorican Airlines
for Promotion. Tra

late the data
teaching aid.

into an elTective

I'nit Supervised liy Sam Davis

American's internal production
unit, the A V Aids Branch of the
Flight Department — under the
directjpn of Supervisor Sam Davis,
carries out research and produc-
tion of training aids. Because
much of the training information
is quickly outdated due to im-
provements and modification, the
majority of audio-visual aids pro-
duced by this unit are sound slide-
films, 35mm color slides, and

A V Aids Supervisor Davis ex-
amines test grooves on recording.

8" X 10" overhead projection
transparencies. When this often-
changing training data needs mo-
tion techniques, rapid sequencing
methods of the slidefilm are used
quite successfully.

Motion pictures are also cre-
ated for training purposes. Black
and white sound "quickie" 16mm
shorts are used for testing flight
instruments in trainine flights. TV

American Airlines A V Aids studio at work. Supervisor Sam Davis is
narrating track for Emergency Procedures training film while artist
(left) checks animation seqiience and booth man (r) watches recorders.

Uses Visual Media
ining and Research

cameras transmit a reproduction
of the actual instrument on a
monitor screen, and synchronized
mi>tion picture cameras photo-
graph both screen and test instru-
ment. Color sound 16mm films
utilize simple animation tech-
niques to explain instrument land-
ings and the operation of elec-
tronic navigation aids.

The stall' of the production unit,
all of whom have aviation back-
ground in addition to technical a v
experience, try to put new, fresh
approaches in the use of audio
and visual aids in teaching.

Kxtensive Training Research

In addition to producing films,
the stall' does extensive research
in the various phases of training,
according to Supervisor S a m
Davis.

"Our research through the past
five years has included such sub-
jects as pilot hearing tests, using
actual cockpit background noises
with radio and across-cockpit
voices in binaural sound for auto-
matic self-administered and self-
graded tests; the use of transcrip-
tions in soap-opera form for mo-
tivation, procedural and safety
training; sleep-training for masses
of technical data which must be
committed to memory; proper bal-
ance and coordination between
various types of a v aids in teach-
ing a single subject; and the use
of sound slidefilms and motion
pictures with instruction and .sec-
tions for student response on
equipment being taught, followed
by sections for comparing action,
procedure and accuracy."

Production facilities for Ameri-
can's audio-visual unit are set up
at New York's La Guardia air-
port, with a specially designed
layout of studio, equipment and
projection rooms, and oflfices for
production activity. Custom pow-
er and audio wiring, special par-
titioning, sound-proof glass win-
dows and other improvements
were incorporated into recon-
verted office space to provide a
setting for the extensive equip-
ment used in audio-visual devel-
opment and research. With these
facilities, the stafT produces the
training aids which go to Ameri-
can Airlines' nine school and crew
bases around the nation. y'

At right: scenes frotn American's
"Come Fly With Me" filmed at
the Ft. Worth Stewardess College.

NUMBER 6

VOLUME 21 • 1960

Filmit and the Airlineii:

Delta superintendent of flight op-
erations is Capt. T. P. Ball . . .

Jet flight reactions are recorded in
film: "Assignment DC-8."

Delta's Jet Champions in Stellar Role;
Other Films Aid Tourism and Employees

"TkELTA Air Lines' recent addi-
'-^ tions to its motion picture
program reflect the public con-
cern and interest in the great ad-
vancements in the air transport in-
dustry— jets, the jet age, and what
it means to people.

Assignment DC-8 traces the
development of an airlines com-
pany from its beginnings up to
the jet age through the story of
the search for the holder of CAB
Certificate No. I. This recent
Delta film was produced by Cate
and McGlonc, of Hollywood.
.Shown Along Jet Routes

A vehicle for the promotion of
Convair 880 jet service as it is in-
augurated in different cities is
Delta's Introduction to a Cham-
pion, iilso produced by Cate and
McGlone.

Delta proudly presents this film
to show that they think of their
880 as the champion in its field,
just as there are acclaimed cham-
pions in many other fields. Pro-
duced through Delta's advertising
agency, Burke Dowling Adams,

Inc., this film contains some

breathtaking scenes of a Convair

880 in night flight over San Diego.

Employees See the Pictures

In addition to showings for
public groups. Delta uses these
films for various employee groups.
Sales clinics in cities scheduled
for jet service feature screenings
of the promotional films, and em-
ployees at Delta's general offices
and main overhaul and mainte-
nance base in Atlanta attend spe-
cial showings of the films. Intro-
duction of new employees to Del-
ta Air Lines is accomplished with
showings of the film This Is Delta.

Colorful travel films produced
by Delta give the public scenes of
areas that Delta Air Lines serves,
such as The Great New South,
Venezuela, and Island Hopping in
tite Caribbean.

Other Films in Delta Library

Delta's film library includes,
besides the films sponsored by
Delta, motion pictures from other
sources — Air Transport Associa-
tion, International Air Transport

Cate & McGlone production crew is .set up to shoot one of the superb
night scenes featured in Delta's "Introduction to a Champion."

Association, etc. General subject
motion pictures on travel and fly-
ing include Shell Oil Company's
Song of the Clouds, the Douglas
Aircraft Company's Birth of a
Jet, and Convair's Progress Re-
ports on the production and test-
ing of the Convair 880 jet trans-
port. Bookings of Delta's films in
1959 tallied more than 3,100
group showings, and the total
1959 audience reached by Delta's
films was 220,596.

Recently, Modern Talking Pic-
ture Service exchanges have as-
sisted the airline in developing
audiences. ff

Luxury service aloft is pictured i
"Introduction to a Cliampion."

Eastern Airlines Has Audience Winners j

booked, and since its release ha
been seen by millions of viewer;
not including theatre and televisio
showings.

Flying With Arthur Godfrey
starring the radio-television pei
sonality, is another one of East
em's still-popular films. Othe
travel films from Eastern are toui
ist features picturing calling point
on Eastern's routes — Miami, Mex
ico. Virgin Islands and Florida.

At one time or another all per
sonnel at Eastern are shown film
regarding safety, new service am
equipment for purposes of indoc
trination and training. Emphasi
is also put on the use of films ii
training of Eastern salesmen. S

T^HE power of the film medium
■*- for sales promotion force is
being used by Eastern Air Lines.
Through public showings of color-
ful, interesting promotional films
to potential customers. Eastern
notes a favorable response in the
increasing passenger business.

Eastern maintains an extensive
free film library available to social
groups, business organizations,
etc. One of Eastern's films, pro-
duced several years ago, attests to
the quality of this airline's pic-
tures. Air Power Is Peace Power,
narrated by Capt. Eddie Ricken-
backer, chairman of the board and
former president of Eastern Air
Lines, Inc., is still being popularly

Films Help Lake Central to Qualify Pilots

Motion Pirlures Prove Less Expensive. Kquailv Effeelive

npvpiCAL OF Growth in airlines
-'- systems. Lake Central Air-
lines, a local service carrier oper-
ating out of Indianapolis, Indiana,
has three separate cases before
the Civil Aeronautics Board in ap-
plication for additional routes
which would triple the size of the
airline.

Part of the expansion program
is the qualification of pilots to
land at newly certificated airports.
Several years ago, regulations re-
quired that a pilot make a physi-
cal entry into a new airport by ac-
tually flying an aircraft into the
lield.

First in Local Carrier Use

Lake Central and several other
airlines felt that a less expensive
and equally efficient method of
pilot qualification could be based
on the use of motion pictures.

The CAB was petitioned for
the approval of the plan. When the
petition was approved. Lake Cen-
tial was the first local service car-
rier and one of the lirst domestic

Don Frye and camera setup.

carriers to use films for pilot
qualification.

Production of these films is
handled by Donald Frye, Lake
Central ground school instructor,
who actually makes the trips un-
der flight conditions. Using a light
aircraft, he shoots approaches,
outstanding area landmarks, gen-
eral terrain characteristics with a
1 6mm camera on a specially de-

BUSINESS SCREEN MAGAZINE

f-'lfntft and thv AtrUnvn:

sed mount nn llic wing of the
lane, whereby he can put one

ind out the window and operate
ic camera. When the films are
liited. additional visual inlorina-
'on — stills, diagrams, charts and
'iher art — is supplemented.

In addition to these training
Ims. lake Central has a lilm
vailable tor iiublic or special
roup showings entitled The Lake
enircil Story. Filmed at the In-
iana University Radio and Tele-
ision Center, the 25-minute mo-
on picture is a pictorial story of
le inner workinsis of Lake Cen-
iral.

It recounts the step-by-step
(rocedure, from a behind-the-
cenes view, of what happens
rom the time the passenger makes

reservation to the time he ar-

rives at his destination. The view-
er is taken through accounting,
reservations. Ilight control, stew-
ardess and pilot training, mainte-
nance and radio shops and pre-
llight check in the cockpit.

The conclusion is concerned
with the local service carrier's fu-
ture in the jet age. This is espe-
cially timely for Lake Central,
since its tleet will include live
prop-jet ("onvairs by the end of
the y^\r.

The Luke Ceniral Story supple-
ments training films for the fa-
miliarization of new employees,
and any employee may use the
lilm for special group showings.
Story is also promoted through
inter-employee competition to see
who can reach the largest public
audience. Q'

Piedmont Shows Aircraft Makers' Films

lEDMONT Airlines uses mo-
tion pictures on a modest
ale, but they do play a key role
the operations of this company.
Films are used for training and
lublic relations, and although
ther media are employed to a
greater extent, the usefulness of
lilms is recognized. Most of the
films used by Piedmont are made
available by aircraft manufac-
turers with whom the airline deals,
and are used for the purpose of
training employees and for fa-
miliarization with equipment.

In some instances, these films
are suitable for public showing
and have been widely used in the
introduction of Piedmont's new
F-27 prop jet equipment.

Another area where motion pic-
tures are useful is found in those
of an industry nature available to
Piedmont through the Air Trans-
port Association and the Associa-
tion of Local and Territorial Car-
riers. With these films. Piedmont
carries on community relations
projects of a general scope to
benefit the airlines industry. 9

Focus on Scenic Wonders at Western Air

SERVING Scenic Western areas
of the U. S„ Canada and
Mexico, Western Airlines has a
picture-maker's paradise to draw
on for its travel and promotional
films.

From the resorts of the Valley
of the Sun, Phoenix, Arizona, to
an auto race to the top of Pike's
Peak or Bust in Colorado Springs;
from historical Montana, Amer-
ica's Last Frontier, the site of
"Custer's Last Stand" and Yellow-
stone National Park, to San Fran-
cisco. City on Seven Hills, the
films of Western Airlines bring a
wide panorama of the West.

Several of the films feature va-
cation trips conveniently accessible
on a ""Fly'n'Drive" plan, combin-
ing travel by air and automobile.

Each of the travelogs on the
U. S. A. are in sound and color,
and the various titles include a
diversity of activities — a climb to
the 16.000 ft. peak of Mt. Rainier,
a trip underground into the Cave
of the Winds, the roar of the blast
furnaces in a steel mill, and the
famed choir at Salt Lake City's
Mormon Tabernacle.

.\ feature of Western's sales
promotion program is the series
of 120 35mni color slides with
matching commentary on tape,
titled Fanciful Flii;hi to Mexico.

Distribution of Western's films
and the slide program is made
through all major sales offices on
the system, with extra prints re-
tained in a ""roving library" at the
Los Angeles general offices. ^

Canadian Pacific Offers Worldwide View

for CPA are real assets in this
airline's public relations — promo-
tion program.

Japan — Land of Lnchantment,
Holiday in Europe, and Holiday
in Latin America, all produced by
Hal Linker Productions of Holly-
wood, are the travel films which
give CPA's public a graphic pic-
ture of what to see, and where to
go, in each of the areas filmed.

In addition to these specially-
made films, Canadian Pacific sup-
plies various other travel titles,
secured from several outside
sources. They include such films
as Wonderful Mexico and Our
Islaiuts of Hawaii.

CPA keeps prints of its films
supplied to all of the company's
sales offices throughout North
America. Use of the film medium
to promote sales is also carried on
in major overseas cities along the
airline's route linking five conti-
nents.

Because this airline is a wholly-

owned subsidiary of the Canadian
Pacific Railway, many of the sales
titiices in North America act for
both the airline and the railroad,
and these ollices have available
instructional and travel films which
feature Canadian tourist attrac-
tions.

In addition to the promotional
motion pictures which Canadian
Pacific oilers the public, extensive
use is made of films for internal
training purposes, particularly at
the Company's Air Age College at
Vancouver International h e a d-
quarters. Here a variety of train-
ing films are regularly shown to all
types of airline personnel-in-train-
ing, including pilots, air engineers,
stewardesses and sales and traffic
employees.

Some of the subjects of CPA's
training films are: Flyint; the VHP
Omni R a n g e s; Meteorolofty —
Temperature, Pressure and Wind.
and Aircraft Engines, Types.
Mechanism, Oiling System. B*

Versatile Audio- Visuals Aid at Trans-Canada

'T'ravel Films with subtle but

■■■ effective '"commercials" are

amonc the Canadian Pacific Air-

line's most important auxiliary
sales tools. Color and sound mo-
tion pictures produced exclusively

Use Films. >ilides. Transparent'

Versatility is the Word for
Trans-Canada Air Lines' use
of audio-visuals. For outside pro-
motion and internal training pur-
poses. Trans-Canada successfully
employs motion pictures. 33mm
slides, slidefilms and overhead
projection for their appropriate
roles in a wide range of applica-
tions.

The TCA catalog of films lists
over 100 titles available for both
external and in-company use.
Subjects are as diversified as are
the applications of audio-visuals
at TCA.

Training a Major Field

The bulk of films are in the
category of training, and topics in-
clude accident prevention, tech-
nical information on aircraft —
engines, maintenance, overhaul —
flight training, salesmanship,
supervisor training, work simplifi-
cation. Besides motion pictures for
use in training, various other tech-
niques are drawn upon.

Visual aids for pilot training
include 35mni slides of airport
runways and approaches. Learning
the use of instruments is simplified
and clarified via motion pictures
made of instrument settings dur-
ing test flights. Another part of
flight-crew training, for stew-
ardesses, includes the use of mo-
tion pictures.

Technical and mechanical in-
formation for maintenance and
service personnel is presented al-

ies in Promotion •& Training

most exclusively by overhead pro-
jection, a system which allows the
instructor maximum flexibility in
handling visuals for these groups.
Station services training of ramp
personnel, done at various stations
on the line, is handled almost en-
tirely with the use of 35mm color
slides.

Slides for Sale.s Meetings

Sales training groups are also
shown 35mm slides, to familiarize
passenger agents with the features
of TCA aircraft. Many of the
available sound slidefilms and mo-
tion pictures on salesmanship have
al.so proved useful in sales training
classes at TCA.

Highlights of the provinces of
Canada from New Brunswick to
British Columbia are pictured in
travel films of the TCA library.
Various other color films bring
Trans-Canada's public interesting
views of cities — Paris Is a Wom-
an's Town and Stockholm, City
On the Water — and motion pic-
ture visits to many countries —
Romance of Old German Towns,
Irish Holiday, and B e r m u d a
Bound, for example.

(lips for Television Stations

Added to the regular features
of this film library and service is
the supply of film clips of TCA
aircraft provided to TV stations
by Trans-Canada's public rela-
tions department.

NUMBER 6 • VOLUME 21

1960

filntH and the Airlineit:

The Wonderful Jcl World of

In litis scene fnini "Isles of the Cciiihhean." St. Lucia's l\-til Piton rises out of the water.

Prized Glimpses into Wondrous Places

l*aii-.\m4'ri«'iiii*K 4'r«>iiliv<>. 4'olorfiil l*i«'iiir«>.s Ar<« Amon^ World'jii Ron!

FILMS OF Pan American Airways.
often translated into as many as seven
languages, are enjoying a global popu-
larity among television viewers, theatre-goers
and the millions who .see them in community
halls, meeting rooms and other places where
1 6mm sound prints are widely distributed.

Like that of other airlines, the PAA film
program is also two-fold in general content
and concept. Within the company are those
resultful. top-calibre communications and
training lilms which the company provides for
its crews and members of the sales force. To
that phase of the PAA film program. Busi-
ness .Sc'rei;n has devoted many feature articles.

In iliese pages, we pay a long-deserved trib-
ute to the /)/(/)//(■ aspect of the PAA film pro-

Below: at Ocho Rios in Jamaica, an invitini^
pool beside the .\ea sets the scene for a visit
to the "Isles of the Caribbean."

1 *

gram — that creative and colorful collection of
travel motion pictures which has set standards
of quality for the entire transportation industry
and an enviable record of audience success
around the world.

Films like Grand Tour (of Europe) which
received highest honors at the I960 Columbus
Film Festival; like Wiiti;s to Italy. Land of
Enchanted Fountains and Wonderful Jet World.
honored with Awards of Excellence at Colum-
bus; like Islands Under the Wind (Tahiti) and
So Small My Islaiul (Japan) which have de-
lighted literally millions of viewers in addition
to many award jurors — provide an all too-
brief sampling of the PAA lilm library.

Profe.ssional in Concept and Quality

While all too many travel iUms depend
wholly on the fascination of their faraway
subjects, these and other PAA films are unique-
ly and universally professional in creative and
technical quality. If there is one single dis-
tinguishing feature that sets Pan American's
film program apart from most others, it is their
top-llight screen quality and creativity.

That standard was set and has been main-
tained by Willis Lipscomb. PAA's vice-presi-
dent in charge of traffic and sales. Following
his approval, PAA travel promotion films be-
come the responsibility of Murray Barnes, di-
rector of advertising, in whose department of
Special Features they are directly supervised,
produced and promoted under the watchful
eye of manager J. Michael Krupnick.

2,.')00 I'rinls .Are in Ciiculation . . .
I'lorence Mouckley, supervisor of films with-
in the Special L'catures oflice. keeps close rein
on the nearly 2,500 prints of 16mm subjects

Often-Honored. K(i(/er}i/-Soit(/lit FUn'
of P(in-^li)ierie<tn Airicaj/.s Have Si
Knritihlc SUitidttrds in ('reiili'eiti/ i
Millions of fleicers Will Affirm . .

Her beauty is bright with the colors of farawc.
Japan in Pan-Am's "So Small My Island
produced by Henry Strauss & Company.

now in constant circulation as well as numeroi
other 16mm and 3.'imm subjects enroute t
television stations and theatres. Special Fei
tures is PAA's liaison with the television, radi
and film industries and audience group
thoughout the world.

Currently, there are some 18 "headliners
in Pan American's 16mm film library for tek
vision and 16mm group audiences. Their cor
tent follows the company's "Hag" both Ea:
and West around the globe and the familie
Wings to . . . prefi,\ is used in a number c
these titles.

Seven Wings to pictures bring the glamoJ
and glory of Europe's historic cities, castlg
and cathedral towns to the screen. These
elude Austria, Britain, Germany, France (vo/3
la f ranee), and Spain (Castles and Castanets

BUSINESS SCREEN MAGAZIN:

^».

1^ well ;is the previously cited award-vvinnini;

bjects on Italy (Land of Eiuliaiui'd Foiin-
.ins) and the inclusive Graml Tour, which
i sits Pi'itugal. Spain. ltal\ and t-'rance.

Pacitic lands are \'isited in the two lilnis on
iipan and Tahiti as well as the exotic Wings
\> Hcnniii. a 28-minute color picture.

I'iliiis im I.atin-American Neighbors

A sunlit saga of the tropical Caribbean was
lother recent addition to the P.A.A library as
^les of llw Caribbean made its debut. Pan

nierican's Wings' series Hies over Soyth

nierica in a two-part. 55-minute color trip
I the Coniincni of the Sun. that is also made
\ailable in two separate 27 ' ^..-minute ver-
ons. Wings to Central America and Mexico
,i\s a rich 2S-iiiinule color tribute to these
atin-.^merican neighbors.

.Another film takes viewers to the Northwest.

here Alaska, the 49th State, is extolled in a

I -minute color epic. Joining these world-
irdling subjects within the coming half-year
< another major liim on Eastern Europe and
wo short films on Bermuda and Nassau.

But travel odysseys are not the only stuff
AA films are made of. The previously-cited
Vonderful Jet World takes viewers behind the
cenes at New York's International Airport —
howing what it takes to put a huge jet into the
ir on a split-second schedule. And a brief but
k'idely-popular 12-minute sound film called
Vings jor Tomorrow is showing young people
hat their model hobbies can lead to a pilot's
eat on a Pan American Clipper, like that
iccupied by Captain Kim Scribner. A new air
:argo film is slated to join these subjects.

The glory that was Rome's Forum, once the heart of the Eternal City and of the civilized world,
is pictured in the award-winning Pan-Am film on Italy. "Land of Enchanted Fountains."

Groups Are Charsed Modest Service Fee

Variety, compelling interest, design .

all

;hese contribute to the already potent lure of
"araway places, helping keep from 100 to 150
Jrints of every PA.A film constantly on the
move, despite the unusual prerequisite of a
service charge imposed on audience loans. This
modest fee charged 16mm groups ($2.50 for
a 30-minute film ) helps defray distributor
costs. Motivating bookings are some 28 Pan

American oflHces in the U. S. and Canada. Han-
dling the films are 27 member film libraries of
Ideal Pictures Corporation across the country.

But underscoring the whole program is that
standard of quality which Willis Lipscomb
believes must reflect PAA's own high standards
of service. Professional quality of production
carries that standard forward in PAA's pic-
tures, through the creative and technical capa-
bilities of such producers as Coleman Pro-
ductions, Dynamic Films, Henry Strauss &
Company and. for a special New Horizons'
series of theatrical and 16mm shorts, the skills
of 20th Century Fox were employed. As an
indication of the audience etTectiveness of that
phase, Mike Krupnick estimates that 250 mil-
lion persons will see the PAA short on Hawaii,

The PAA film program, travel-wise (as well

as in training phases), must constantly meet
new challenges. Its future plans, in keeping
with the air transport industry's all-out promo-
tion of trans-oceanic travel, point to new kinds
of films to even larger audiences, if possible.
Films "less specialized, but undiminished in
quality" are being considered fcir tomorrow's
audiences. This may include Smm films.

It's a Film I'roHram <>n the Move . . .

That bright pair of Wings flashing over a
million screens around the world probably be-
longs to Pan American Airways. It's a major
film program on the move, at jet speed, bringing
"prized glimpses into a myriad of wondrous
places" and helping sell a world public on the
habit of going places, preferably by Pan-
American. ^

At left: the bridges of the Seine behind a
glimpse of Notre Dame in "Grand Tour,"
while (below) the statues of Don Quijote and
Sancho Fanza are seen in a Madrid plaza.
"Grand Tour" was produced by Dynamic Films,
Inc. "Wings to Italy" by Coleman Productions.

NUMBER 6 • VOLUME 2 1 • 19 60

TilmH and the .tirfine*;

United Air Lines' Films Reflect
Jet Age in Training and Travel

"Uffu-f in tlio Sky" n<>|ii«-lN Vital llol«' of Flighl TraiiiiiiK:
Kiluoalion & Traiiiiii|i< Inil l*rovide!« I'.spful Tcclinifal Films

With Films IIS Modi'in as
Its Jit Eijuipmcnt and as
Colorful as a "Holiilay in
Hincaii" (scene beloic). United
Builds Good-uill and Business
Aiuonij Grozcing Audiences

TTnited Air Lines" multimil-
^ lion dollar flight school and
training center in Denver, consid-
ered the most comprehensive in
commercial aviation, is an ex-
ample of United's thoroughness
and striving for perfection in all
phases of air transport. Capturing
the spirit and telling the story of
the "University of the Air" is this
airline's newest motion picture.
Office in the Sky.

Emphasizing United's facilities
and techniques used in retraining
pilots for the growing jet age, this
high-quality documentary shows
special training and technical pro-
cedures which underlie a routine
jet night.

Five electronic flight simulators,
each an exact copy of an airplane
cockpit, and each costing about

a million dollars (the newest simu-
lator, that of the DC-8 jet, is
tagged at $1,600,000), are the
focal point of the training center.

Office in ine Sky shows how
these simulators are used in con-
nection with closed circuit tele-
vision for realism and training
accuracy.

Produced by Cate & McGlone,
Hollywood production firm and
long-time producers of motion
pictures for United Air Lines,
Office in the Sky offers proof of
why United's extensive training
school is recognized the world
over.

Known as "the airline that trains
the airlines," United's flight school
has provided flight instruction for
personnel from many other lead-
ing airlines, both domestic and

At left: this
tail assembly
houses camera
and producer
Ed McGlone as
he prepares to
film scene in
United's new
"Office in the
Sky" which is
concerned with
pilot training;.

overseas, pilots for industry and
trainees from the Military Air
Transport Service and the Federal
Aviation Agency.

Used as a public relations-docu-
mentary film. Office . . . joins the
ranks of other outstanding United
productions — the famous United
6534, travelogs like Skyway to
Yosemite and High-Way to Ha-
waii. Current Cate & McGlone
productions for United are Flight
803, California — A World in a
Week, and Holiday in Hawaii, the
sequel to the beautiful and popular
High-Way to Hawaii.

The title of another current
promotional film is exemplary of
the all-encompassing changes tak-
ing place with the present growth

and expansion of the airlines-
Jet Age Stewardess.

Also Produces Technical Films
:~7 A big part of United's trait
ing program involves the use c
technical training films, audic
visual presentations designed fc
specific purposes for informatio
and instruction. The Education (
Training Department at United'
San Francisco maintenance bas
has a full-time motion picture uni
producing films for other division
of the company. To date this grou|
has released 14 motion pictures
ranging from a three-minute shor
for stewardesses on serving Cop
per Skillet Breakfast to a 55
minute film on radar. Little 5/-
Echo. There are also several othe

The "message" of United Air Lines' "Office in the Sky" is symbolizec.
by this intent group of future pilots at the Denver flight school.

BUSINESS SCREEN MAGAZINE

I, The Denver Pilot Training Center
,/ ff UniieJ Air Lines where crews
I <re truined for jet operations.

, j

* hort tilms on services performed

ly the air hostesses, in addition to
9 hose in categories of employee in-
ifl ormation. employee rehitions.

ustomer relations, safety, and

naintenance training and services.

I Instructional films for use at
'H jhe Denver training school, where

bach of the classrooms is equipped
'' tvith projectors, are also obtained
t-\ from military and other outside
!('pources to supplement United's
tt own productions. Most of the pur-
1 Chased titles deal with safety or
•:. technical subjects, such as Ground
i frew Safety — Fire. Static Elec-

fricity, and Gas Dumping Pro-
edures.
:; i In order to provide the greatest
i: possible audience with United Air
Lines" productions and services, an
'extension of the tilm library of the
(education and training department
lis a collection of thousands of feet
' |of stock footage and tilm clips, in
color and black-and-white, for
placement in television shows,
educational productions and com-

Gencral Ja) Brov\n (LS.M ) di-
rects the Flight Training program
and is responsible for jet crews of
today and for lite future.

mercial motion pictures. A new
catalog of this footage lists more
than 250 entries under the general
headings of in-flight, takeoft's and
landings, taxi, and passengers
boarding and deplaning.

United Air Lines" own offices
handle distribution of travel and
promotional films available for
public showing, but a recent stor-
age and handling arrangement
made with Modern Talking Pic-
ture Service, Inc., makes it con-
venient for United representatives
across the country to channel dis-
tribution of more popular (ilms.

Flight crews of United Air Lines, in training for DCS Jet Mainliner
"pcraiions at Denver, "fly" by means of the electronic simidator slwwn.

FlIniM and thf .tirllneit:

()tiii:r domestic airline programs

( (iiiliiicnlal .\ir Lines, Vice Pres.,
F'ulilicity, Stapleton Airfield, Den-
ver 7, Col.

• Seven Continental travel films,
plus two .shorts on aircraft; also
lists Pan Am films from the Wings
series; also United's one-week tour
of California. Continental trailer is
added to these films.

I'rontier .Airlines, Stapleton Airfield,

DoiutT 7, Ciil.

• Three color/sound films of West-
ern U. S., featuring National Parks,
Cheyenne rodeo, western cities.

Hawaiian Air Lines, Dir. of Mer-
chaiulisinfT, Honolulu, Hawaii.
Xotc: Prints for sale at Cate &
McClone -Studios, 1.521 Cross Roads
of the World, Hollywood 28, Cal.

• One film, 28-min., color/sound.
Our Inlands of Hawaii. Winner of
four international awards; a pic-
torial summary of the seven major
tourist islands of Hawaii.

New York Airways, Inc., Traffic &
Sales Dept., P. 0. Box 42fi, La
Guardia Airport Station, Flushing
71, N. Y.

• One 24-min., color/sound film on
scheduled helicopter flights serving
metropolitan New York.

Northeast .Airlines, .Ad. & Promo-
tion, Logan International Airport,
Boston, Mass.

• Three films; two in color of
Northeast routes — North by North-
east, Sky Holiday; plus A Day in
the Life of a Northeast Stewardess.

Northwest Orient Airlines, Public

Relations, ISS.'J University Ave.,
St. Paul, Minn.

• Thirteen color/sound films, on
Alaska, the Arctic, south to Hawaii.
Other titles feature travel to Far
East, Hong Kong, Japan, the Phil-
ippines.

*Commercial film handling and distribution for many of the airlines
covered in this survey is being provided by Modern Talkmg Picture Ser-
vice, Inc. through its nationwide exchanges and television services. g}'

OVEII.Ms.A.S .%IRI.I>-ES .\>D TIIK l--II..>f

'Quality" the Word for Air France' Films

AIR France, one of the largest
of the international jet pas-
senger carriers, is going places as
a producer and user of quality
films for public relations and pro-
motional purposes. This airline,
with scheduled world-wide flights,
has recognized the value and use-
fulness of motion pictures for pre-
senting the concept of air travel,
and especially Air France.

One of the airline's films. Bravo
Alpha, was honored by being se-
lected for the Venice Interna-
tional Film Festival. Filmed in
color, with soundtracks in Eng-
lish, French and Spanish, the out-
standing film shows the part ac-
curacy plays in the commercial as
well as the technical field, making
it possible for Air France to oITer
speed, safety and comfort to its
customers.

One of Many Pictures

Bravo Alpha is one of the
many motion pictures in Air
France's free film library. The
list includes travelogues and tour-
ist views of France. Portugal. The
Holy Land, India and Japan, to
name just a few of the diverse va-
cation spots around the world
brought closer by air travel.

NUMBER 6 • VOLUME 21 • 1960

Public relations films showing
the internal workings of the large
airline are also featured, such as
16h.40: Destination Rio, which
gives a description of all the prep-
aratory operations before a long-
haul flight, and a French-language
film, Ni Archange Ni Robot,
showing the training of pilots and
the modern methods used. Most
of Air France's films, which are
regularly promoted for use by
clubs, schools, civic and fraternal
organizations and similar poten-
tial tour groups, are available with
either English or French narra-
tion.

Cooperation With Builders

Using audio-visual aids to sup-
plement individual instruction.
Air France incorporates technical
films, supplied by the manufac-
turer of its aircraft, in its rigid
training program for flight per-
sonnel and cabin crews. In its spe-
cial schools in Paris, and at the
Boeing school in Renton, Wash-
ington, Air France adds training
films to on-the-spot instruction
and practice.

Motion pictures are also em-

FilmH and the OrerHeati lirliin's:

ployed in the overall training pro-
gram for office personnel and
sales representatives. When Air
France purchased the first of its
fleet of seventeen Boeing 707 In-

tercontinental jets, an introduc-
tory Boeing film was screened for
the entire stafl^ before they met
the jets firsthand through a series
of familiarization flights to Paris.

Aer Lingus Woos Tourist in the Theatres

0\E Good Way to view Ireland's
scenic attractions (short of
going there) is via the film pro-
gram of Aer Lingus, the Irish In-
ternational Airlines.

Taking advantage of what the
country has to offer as an entice-
ment to travellers, I. I. A. has pro-
duced two of its own 16mm color
films, frish Holiday and Dublin's
Fair City, a close-up of Ireland's
capital featuring tourist attractions.

Currently, I. I. A. is actively
following a policy of cooperation
with Bord Failte Eireann (Irish
Tourist Board), C. I. E. (Irish
Transport Company) and Shan-
non Free Airport Development
Company for the production of
35mm color feature films on Ire-
land by various production com-
panies. These films go into com-
mercial theatres in Great Britain
and Ireland, and arrangements
are being made for theatre show-
ings in the U. S., as well as in
France and Germany.

This type of commercial theatre
distribution benefits the airline and
the tourist industry as a whole, and
I. I. A. can obtain 16mm prints
for its own public relations and
sales promotional use.

Two films already produced
under this cooperation and cur-
rently in distribution are Honey-
moon Island, a newlywed couple's
trip through the land of the sham-
rock, and O'Hara's Holiday, the
story of a New York trafl!ic cop's
vacation in Ireland.

Motion pictures supplied by
other airlines, by plane makers,
and by other industries connected
with the airline business form a
large part of I. I. A.'s library of
free films available for use by
travel agencies, schools, and other
groups. Outstanding in the last
category is Shell Oil Co. Films
produced by Shell in England in-
clude technical subjects — High
Speed Fliglu. lest Flight 263 —
and the popular film that sings the
praises of the air transport indus-
try. Song of the Clouds.

Vickers, aircraft manufacturing
company, has supplied several
films ranging from an explanation
of The Gas Turbine to an intro-
duction to the Vickers Viscount
Turbo-Prop airliner.

Irish International Airline's ex-
ternal film program is supple-
mented with a supply of in-com-
pany films for general staff and
technical training; instruction,
ranging from the handling of a
supervisory problem to problems
in Landing Gear Torsion, is pro-
vided via the screen.

Immediate plans for expansion
of the use of audio-visuals at
1. 1. A. include the setting up of a
small film unit using 16mm studio
equipment. This is in accord with
the opening of an Irish TV sta-
tion next year by Radio Eireann,
and the desire to build a perma-
nent film record of newsworthy
and historical events related to
Aer Lingus. |ij'

New Zealand Offers "An Evening of Films"

4 New Approach to the show-
-'*■ ing of airlines' films by club
groups, etc., is being carried on by
New Zealand National Airways
Corporation.

From its chain of 15 air centers
in New Zealand's main cities and
through its agents in other towns,
NAC regularly offers complete
evening programs of film show-
ings for invited audiences. This
program service is in addition to
meeting loan requests for its films
by travel clubs, civic and fraternal
groups.

Because New Zealand is dotted
with small towns with a widely-
distributed population, an evening

of films sponsored by NAC is
often the social event of agricul-
tural areas in the country region.
Using this method of country-wide
saturation with motion pictures,
NAC reaches a large proportion of
New Zealand's population.

In order to supply this busy
program, NAC produces many of
its own films through Robert Steele
Productions Ltd., of Auckland,
New Zealand, besides using films
supplied by associated airlines.

NAC's purpose in this activity
is to tell the story of aviation, in
general and regarding NAC it-
self, and to encourage a broad and
expanding two-way flow of traffic

Fearsome but happy, a Maori haka
party says "hello" to Neiv Zealand.

of citizens of New Zealand and
other lands around the world. The
present series of films created by
NAC has as its overall theme "Be-
hind the Scenes With NAC," and
stresses the diversity of scenery
which has given New Zealand a
■"world-in-itself" atmosphere.

But NAC's films are not mere
travelogs; they go deeper, show-
ing various aspects of air trans-
port, from the transport of cattle

and air-freighting of households f
furniture to technical subje s
such as aircraft radar systems.

However, the beauty and exci -
ment of New Zealand provicj
prime film fare. NAC's latest p -
ture, Flying Through the Calendi,
shows the country's deep laki
and gleaming mountains, its gl-
ciers and geysers, and other ye;-
'round attractions the land hoi
for the tourist with its full 1
month sport advantages for t
hunter and fisherman.

NAC realizes that "■films a
now part of aviation; it recogniz
that in this age of swift, smoot
flying jets the promotion of avi
tion, both internally and oversea
opens a vast field for the inte
national traveller: and. films pn
vide one of the best ways to stimi
late the inherent instinct to e;
plore the world around us." I,

International Audience for TEAL Films

Tl EACHING AN INTERNATIONAL

-'-' audience through the film
medium, Tasman Empire Airways
Ltd. (TEAL) employs motion
pictures to perform three main
functions — sales promotion, "air
age education," and company-air-
line public relations.

The location of TEAL in New
Zealand ofl'ers the exotic back-
ground for such films as Red
Hibiscus — a vacation in the Crown
Colony of Fiji; the South Seas
splendor of Tahiti on the Coral
Route, and Dances of the South
P acif i c — performances of the
colorful native dances of Fiji,
Samoa and Tahiti.

A new half-hour color film.
World in Miivature, depicts the
infinite variety of scenery com-
pressed into the comparatively

small area that is New Zealanc
TEAL films are distribute
widely to TV stations and fc
commercial showings outside Ne\j
Zealand. Catalogs of films avail'
able from TEAL's regional sta
tions at Auckland, Wellington an.
Christchurch, New Zealand. olTe
a wide assortment of films, includ
ing selections acquired froii
sources such as the British Trave
and Holidays Association, and thi
Shell Oil Company's library of out
standing flight films.

With a present listing of mon
than two dozen films with whicl
to reach the public, TEAL cur
rently has three additional coloi
motion pictures in production de
voted to locales with an endles^
supply of scenery and subjects foi
the camera — Australia, the South
Seas, and New Zealand. ^

Picture-Minded Trans-Australia Airlines

'X'he Usefulness and value of
-*- motion pictures to t h e air
transport industry is recognized
the world around, and "down un-
der" in Australia, Trans-Australia
Airlines makes extensive use of
films, both for staff training and
for public relations promotions.

While some special training
films are obtained on loan from
external sources, TAA produces
many of its own films, ranging
from training and functions of
pilots and air hostesses to ground
handling and maintenance meth-
ods. These self-produced films, for

internal use, are usually not titled.
They are offered strictly for the
content involved, are in black and
white, and run about 10 minutes
each.

General training films in sales,
personnel and administrative
courses are borrowed from other
sources.

In addition to production of
training and special films, TAA
has produced several public rela-
tions films. Among the more re-
cent are 4000 Hours, a 15-minute
color film describing maintenance
methods in a non-technical pres-

BUSINESS SCREEN MAGAZINE

l-'UniH ami fhv OrvrMvttit .Mrlint'H:

cntation. and Manilc of Safely.
lolling of the unique activities of
iihe Royal Flying Doctor Service
jof Australia. A short color lilm on
Icentral Australia has the interest-
jing title of To the Alice and Be-
\yond, and a half-hour travelogue-
idocunicntary on aircraft procure-
ment around the world takes the
iviewer /// ilie l\'ake of the Stars.
I These public relations-promo-
Itional lilnis have commercial
Ishowings in theaters throughout
Australia, besides being loaned to
special groups and organizations.
iThe T.\.\ centralized film library
catalogs about 300 prints of the
airline's own tilms and tilnis bor-
rowed from other sources to pro-
vide programs for interested out-
iside groups, and to TAA branches
throughout .Australia for use in
■supporting special sales cam-
ipaigns. Annual audiences for films
circulated by TAA's library runs
about 250.000. 9

AIR TRANSPORT FILM:

(continued from page 32)

[practices, to aid in municipal plan-

Ining and zoning around airports.
In short. it"s a good neighbor film.

jneatly and efficiently presented by
the "dean of educational TV" for

: schools, civic organizations and
other community groups.

Use Distribution Agencies

I The Air Transport Association.

I representing the nation's sched-

'uled airlines, will distribute prints
of Sound Progress to each of its
49 member organizations as well
as to operational ATA managers
in Chicago. New York. San Fran-
cisco. Kansas City and Dallas.

In these areas the film will be
shown to the aviation industry,
city fathers, airport managers and
FAA officials. Additional distri-
bution to the general public is
being handled by Sterling Movies
Inc.. and Association Films, Inc..
both of New York.

Produced by Film Graphics
The picture was produced by
Film Graphics. Inc.. in coopera-
tion with Film Counselors. Inc.,
also of New York City. Technical
.issistance was provided by airline
pilots and FAA technicians, and
dramatic flight sequences were
made available through the cour-
tesy of the Convair Division of the
General Dynamics Corp.. the Boe-
ing Airplane Company and the
Douglas Co.. Inc. tt

Editor's Note: a "postscript" to
this Airlines' survey will appear
I in the following issue of Business
f I Screen.

ShoNNin^s Alofl as
TAl l^ioncors \\\v
I licalrc-iii-llio-Sky

UNiQUi: Among services pro-
vided airline passengers arc
the film programs olTered in fiight
by T. A. I., Transports Aeriens
lnterj:ontinentaux.

Operating out of Paris and run-
ning scheduled flights across
Africa, to India. Australia, the
South Pacific and Tahiti. T. A. I.
several years ago found it desirable
to provide entertainment enroute
lor its passengers. T. A. I. began

T.A.I, steward threads up a film
for passengers on long trans-
Pacific journey.

(in I9.'54) to experiment with pro-
jection of motion pictures while
in flight.

The innovation was well-re-
ceived by the passengers on the
first special flight, and since that
time, the system has been con-
stantly improved to solve various
problems, such as stabilizing the

Both First and Tourist Class passen
T.A.I, provides I)C-6B and DC-7C

nicnl thill utilizes special double lens

projection apparatus, providing for
satisfactory viewing by passengers
in both First class and Tourist
cabins, and simple handling of the
equipment for the rotating shifts
of stewards.

For its now-perfected projec-
tion system. T. A. I. uses a spe-
cial double lens with a lateral ex-
tension which simultaneously pro-
jects a picture on two screens, one
in each of the cabins. The projec-
tor is positioned on a special built-
in hanging stand at the rear of the
plane.

Passengers are given the op-
portunity to express their choices
of films to be shown and the re-
sult is that a typical program
brings a variety of news, travel
shorts, and cartoon films — greatly

gers enjoy film showings aloft as
planes with 16mm .sound ec/uip-
with prisms to serve two screens.

appreciated by passengers on long
flights with few stops.

T. A. I. has produced several
color travel films for use in these
"theatres in the sky." Some of
these, capturing on film the color
and excitement of the areas served
by the line, are Flight to Tahiti,
New C al e d o n i a — "Island of
Light," and La Route de Tahiti,
picturing the main calls on the
Tahiti Route, such as Pakistan.
Siam. Australia and New Zealand.
These films have both English and
French soundtracks and are avail-
able for loan to outside groups. In
addition to its own productions.
T. A. I. frequently makes use of
sponsored short subjects borrowed
from other sources. S*

This diagram shows position of projector in
aft compartment and twin .screens forward.

INUMBER 6 • VOLUME 21 • 1960

ECRAN
CLASSE TOURISTE Ur"^

This insurance executive finds that recruiting of career men is more
effective through the "third party" approach of the sound slidefilm.

Competition, Costs Turn Focus on Selling

nr»niaiizinf< ruNlomor llriipfilK from a "Third Pprsoii" Anglo, fiionnd !<lid<>filmN
Ar«- lloliiiiiK llai.*i<> .SaloN I'owor in lli<> InKuran<-«>. InvoNlnionI and <Mh«>r Fia-iilM

CAN You Namk any field in modern com-
munications where selling is not the pri-
mary objective? Whether it's to promote
an idea or a product or a service, or to define
company policies, or to enlist employee in-
terest in improved methods, or to recruit and
train new people — the basic goal in every con-
tact is to sway an individual or a group to a
desired action. In the final analysis, selling un-
derlies all human endeavor. It is also the ani-
mating philosophy of the Better Selling Bureau.
Intensified competition and rising costs to-
day demand a more virile skill in selling, with
more vivid communication tools. It is the clari-
fied presentation — whether spoken, filmed, re-
corded, or printed— that most quickly enlists
and wins the interest of the person whose fa-
vorable decision controls the sale.

The use of audio-visuals has contributed
enormously to better selling, in that it clarifies
ideas and reduces the chance of misunder-
standing between prospect and salesman. Noth-
ing can match it for accuracy of presentation
and assurance that a complete sales story will
be conveyed. We all know that the distinguish-
Through scenes like this, sound slidcfilms are
helping agents present the betwfits of mortgage
insurance in prospects' homes.

ing attribute between the success and the fail-
ure— when it comes to selling — is that the first
man exercises all his skill and patience and
intuitive wisdom in making his story emo-
tionally appealing to the prospect. This qual-
ity, emotional impact, is what the filmed pres-
entation can be designed to possess in its most
dramatic aspect.

Value of the "Out.side .Authority"

Certain approaches are, we have found,
more successful in their motivating power than
others. If you can have an outside authority
present your product or service story, the pros-
pect shows a tendency to accept the facts, with
less resistance. For it's another well-known
fact that prospects do build a wall of resist-
ance to most salesmen, whether the presenta-
tion is made in person or by audio-visuals. The
power of a filmed presentation can be very
considerably enhanced when it is made to
serve as an adviser, a "third party" endorse-
ment, helping the customer ... or the pros-
pect, or the employee ... to a decision.

But audio-visuals cannot serve fully as a
"third party" adviser, in our opinion, when
they carry the name of a manufacturer or serv-
ice organization. When the viewer — whether
he's a desirable prospect for employment or
the ultimate customer — notes a .sponsor's
name, he sets up the customary resistance to
suspected sales pressure. He creates a protec-
tive barrier that reduces the power of the most
subtly prepared arguments.

Impartial .Approach Breaks .Sales Barrier

The ideal audio-visual technique, as we see
it, is the slidefilm or motion picture made by
an outside authority, where the name of the
manufacturer or service company is not fea-
tured on the screen. This is the truly impartial
approach, the one that breaks the sales harrier.
It miplies a .service to the prospect. Viewing
such a production, he feels no need for build-
ing a wall of resistance. He identifies himself

Selling is not only their
middle name, hut their first
aim in service to clients . . .

• as told to Business Screen
by Dick Westen. President
Better Selling Bureau

with the characters and action on the scree
and feels free to reveal his interest.

Like the recommendation of an imparti
authority — banker or doctor, attorney or a
countant — the voice on the screen serves as
friendly aid, helping the prospect to form aj
opinion. He has been presented with all tl'
facts and it is almost axiomatic that he will a
rive at a desirable decision.

This persuasive "third party" power is e
fective in every field; as valuable to the sale
manager in convincing qualified applicants Cij
the advantages of working for his company, t
the training supervisor in indoctrinating ne\
employees, as to the individual salesman in hi
contacts with retailer or consumer.

Rewards and Benefits Multiply Sales
Logic may underlie the designing of such
film, but dramatizing the rewards and benefits
and presenting these from the third party angl
are factors which invariably sway the prospect
and send sales results soaring.

This is clearly demonstrated in recent soum
slidefilms we have made for the insurance field
In producing the mortgage insurance film
Which Will It Be?, the technique of the impar
tial advocate was employed to a degree that
showing exceptional results. This color sound
slidefilm is proving, wherever it is shown, thai
prospects for mortgage insurance quickh
"identify" with the filmed characters. A cli
mate of agreement develops swiftly in th?
prospect as he watches the dramatic sequence.
The vivid, visual subject discourages interrup-
tions. It completely outlines a solution for the
avoidance of similar tragic experiences for the
viewer, and wins a fascinated and friendly
acceptance.

Helping Men Help Others and Themselves

From What Do You Want?

slidefilm

created to make easier the agency manager's
work in recruiting career life underwriters —

(CONTINUED ON PAGE SIXTY-FIVE)

This film helps insurance agencies develop
more business life insurance volume — it shows
reward of "Additional Comnii^sions."

BUSINESS SCREEN MAGAZINE

PreMUCiii McniA I l.ii nisclilogcr's itiiioJiictory sequeme was filmeil ui
\he St. Paul siudios of Reid H. Ray Film liuiiistrU's on May lOlti.

Harnisclifeger Visualizes a Grovvtii Story

Miiflf in llt-cord Timo. Pi«>lur<' Aids IftT Million $ilo<-k Insuo

ilwaukee's bustling, grow-
f-^-"- ing Harnischfeger Corpora-
™ ion can attest to the value of the
"Him medium. The "big picture"
* pf this multi-plant and multi-
woduct maker of power shovels,
™ overhead and truck cranes, hoists,
'"welding equipment, diesel engines
'•^ jind prefabricated homes was re-
'* Lently presented nationwide to fi-
' hancial analysts and investment
'counsellors directly concerned
■ [with the company's $7 million
'" Stock issue, funds needed to meet
" |the company's expansion needs.
^ t That issue had been previously
" Sntroduced through regular tinan-
" [cial channels and was withdrawn
' kvhen analysts indicated that the
company had to become better
|known among investor groups.
jTo meet that challenge. President
'Henry Harnischfeger went on the
road, meeting financial people in
face-to-face sessions. But his
presentation needed a strong vis-
ual tool, compelling evidence of
Iproducts, growth and facilities

'Ray staff writer Bob Bruce (I)
.discusses script with Advertising
Manager Louis Flora (r).

which are integral parts of the
corporate image.

Time was a vital factor as the
assigned producer (Reid H. Ray
Film Industries) tackled the ur-
gent assignment. From a first
script session on April 26th to the
final delivery of two answer prints
on May 27th, a comprehensive
20-minute color and sound mo-
tion picture featuring commenta-
tor Chet Huntley was created and
produced in a single month to
Harnischfeger's exacting specifi-
cations!

Vignettes from existing footage
on the eight U. S. plants and an
equal number of manufacturing
facilities overseas were incorpo-
rated and all were "tied" in by
Mr. Huntley in his familiar role
of news-caster. Huntley appeared
before the cameras on May 7;
President Harnischfeger's intro-
ductory sequence was filmed on
May 10 at the St. Paul studios of
Reid H. Ray. This final "take"
completed all new photography
and sound tracks.

But the best of this story is in
the finale, in the results.

The following week (after de-
livery of answer prints), Mr.
Harnischfeger appeared before
groups of analysts in Chicago,
Milwaukee, Philadelphia, Boston
and New York. His mission was
completely successful. Thanks, in
part, to the completeness of the
presentation and the "big picture"
which brought understanding to
those in attendance at these key
meetings, the new issue of $7 mil-
lion was not only fidly subscribed
— but was considerably over-
subscribed. 9

SHOWTIME

Cadillac Presents "A Work of Art"
as 1961 Models Make Dealei- Debuts

V|7i;iX()MiNG Members of his
*' dealer family at the ten
c o a s t-to-coast "advance show-
ings" of 1961 new car models,
H. G. Warner, General Manager
of the Cadillac Division intro-
duced the artistic and lively musi-
cal show which prefaced the un-
veiling of "the distinguished Cad-
illac" for 1961 "as one of the
most interesting we have ever
presented." Taking the bows for
"A Work of Art" on the stage
was the Industrial Show Division
of Parthenon Pictures. Holly-
wood.

And Hollywood talent plus

Dale Harris, as Bud Brandon, is
featured in "A Work of Art."

technical skill were prime ingre-
dients for this full-scale three-act
musical comedy. The story by
Charles Palmer and music of
Jack Meakin were ably directed
by Al White, who also did the

Lovely, lissome Kitty Kover does
one of her show-stopping songs.

choreography. Casting brought
star quality in the singing of Kitty
Kover; settings by Donn Greer
Associates were bright and color-
ful and had that "fresh" look of
originality seldom found in these
hard-moving, budge t-conscious
product shows.

Chief engineer Fred Arnold of
the Cadillac Division opened the
shows with a brief stage appear-
ance. The "story line" was laid in
the Brandon Dealership where
young Bud Brandon aims to
achieve his father's ability in sell-
ing. Cadillac design features find
a natural setting in Bud's clever
tie-up with the local art museum
for a "design exposition." Suc-
cess comes to the Brandons, to
the sales force and to those for-
tunate Cadillac owners — and it
all leads up to the inevitable cli-
max when the dealers saw their
1961 model, live and luxurious,
in center-stage at the finale. ^

Living up to the title billing of "A Work of An" were colorful .settings
like this sidewalk cafe in Paris created for Cadillac's .show.

NUMBER 6 • VOLUME 21 • 1960

THE GIBSON SHOW

Gibson Refrigerator Air-Lifts Dealers and Their Wives to an "Hawaiian Holiday"
Where 1961 Products Are Unveiled in Highly-Successful Stage and Screen Shows

HAWAII'S PACIFIC PARADISE was
reinforced in September and October by
enthusiastic members of "task forces"
which ultimately included some 5,000 Gibson
Refrigerator dealers and their wives who were
air-lifted to Honolulu for the unveiling of their
company's 196! products. When "Gibson Show
Time" was over last month, all sales quota
expectations had been exceeded and Green-
ville, Michigan plant facilities were on a three-
shift basis to meet dealer orders.

The Gibson shows, presented as evening
performances following the traditional Hawai-
ian luau. introduced the new refrigerators.

Highlight of the Gibson show was the unrcil-
iiii; of the coDipciny's 1961 product line which
included tl;is handsome ieUi\;enit()i- below.

A gala moment in the finale of "Hawaiian

Holiday" v.on salvos of dealer applause.

freezers, air conditioners, dehumidifiers and
electric ranges in a sparkling series of "live"
show skits, lightened by moments of comedy
and highlighted by original songs and music.
At each critical phase during the presentations,
Vistastrip slidefilms dealt with product features
in detail. The entire show was produced by
Wilding, Inc.

William C. Conley, Gibson vice-president in
charge of sales, brought an eye-filling, sales-
making product line to Hawaii that met a
tremendous response from these dealer audi-
ences. He gives full credit to the planning and
execution of the product show which began
under his direction last February. Tom Byrnes

Original Songs, Lively Skits and SuUa\
Product Facts . . . Delivered by Vistastrip^ 1
Arc Helping to Keep This .Manufacturer's
Plant Facilities Hiiinining With Orders . . .

of Wilding wrote the "book" and music direc
tor Lloyd Norlin did the original music an
lyrics.

Product slidefilms (in Vistastrip, a Wildin
exclusive) were written by Leon Kreger. She
production was in the hands of Barri
O'Daniels, assisted by Jimmy Dexter and B\
ron Keath. Product visuals were produce
under the supervision of Bob Rockwell an
Harry Flagg handled the technical end.

From Greg Donovan (N.B.C.), who handle
the introductions on stage, through a series c
neatly-tied skits and songs, the Gibson audi
ence got top-notch performances. Songs lik
"The Whole Wide World Wants Gibson" an^
"So Ouiet" were high spots but the entertain
ment gave way to solid product facts and tea
tures as eleven Vistastrip films lighted a wid

Gibson's I4(il dchumidilicrs were carried on-:
stage by this pair of lovely island maid.''

screen at one side of the open air auditorium
where the Honolulu shows took place.

One of the best of these Vistastrip souncJ
slidefilms was that featuring Parents Maga-
zines' director of consumer services. Dr. Esther
McCabe, who presented some telling facts on
Gibson product-engineering features. Gibson-
went-Hollywood in another colorful Vistastrip
subject showing the home of Mitzi Gaynor in
Beverly Hills, California with its handsome
Gibson kitchen, lacking only the 1961 electric
range she's waiting for . . .

World politics came in for some humorous
asides with a Russian spy series of skits that
end up with the "Chief going to Gibson — and
the windup of the new product unveiling
brought on a "Parade of the Products" to sum
up the show with another song hit, "We Love
That Gibson." The evening performances were
concluded with a teaser slidefilni on Gibson's
1961 Show that brought on a troupe of enter-
tainers from Panama where the next trip is
scheduled at the Panama Hilton. S!'

BUSINESS SCREEN MAGAZINE

FORD

''Entertainment With Purpose" as the Ford
Division Premieres 1961 New Car Models
3t Nationwide Showings of Stellar Film

it * ^

N THE BEGINNING of this crucial' lall
season, the aiitoiiiotive industry launchcii
its new models for 1961 with primary cm-
ihasis on selliiii; the sales force out across the
land. Cementing the main selling features of
the new cars in the minds of the dealers"
salesmen who must, in turn, communicate
with enthusiasm to iheir customers and pros-
[lects has long been recognized by the industry
,is a priority operation.

This priority carries through to that critical
final hour when the labors of designers and
.engineers are realized "on stage" with the un-
■veiling of the new models for nationwide gath-
erings of the men on the selling front. Here,
the cement is liberally applied with accom-
panying entertainment. But it's entertainment
with a purpose that spells the dilTerence — and
in September of this year the Ford Division
of the Ford Motor Company put double em-
phasis on purpose in its 1961 Dealer Show.
Shown in Theatres from C"oast-to-Coast

Audiences totaling between 35 and 40.000
Ford dealers and salesmen assembled in de-
luxe theatres and auditoriums in 36 cities from
coast-to-coast this September to see the com-
plete line of 1961 models in a two-hour color
motion picture production loaded with prod-
uct and product iiifonmition but well-seasoned
with elaborate production values and a star-
studded cast that included Diana Dors, George
Murphy. Tennessee Ernie Ford, Mickey
Rooney. Louis Prima and Keely Smith, it was
the first time that Ford has put its introduc-
tion show entirely on film, though film has
been extensively used in previous years.

"Entertainment with a purpose." comple-
menting the Division's followup sales training
programs, has proved an efTective means of
arming the sales force with facts and, often
more important, the fulsome enthusiasm nec-
essary for today's highly competitive selling.
Ford officials tallied up the response after the
showings and found broad acceptance that
validated the hearty applause. Showings were
followed by luncheons and sales meetings at
which product features were amplified and a
look at the new year's prospects brought into
sharper focus. Not only was this a first for an
"all-film" show but the first time that dealers
and salesmen were brought together at the
opening kick-ofl" performances.

Produced for Ford Division by MPC)

To produce its Dealer Introduction Show
(which has no other formal tag ) , the Ford
Division retained MPO Sales and Training
Programs, Inc., whose parent company. MPO
Videotronics, Inc.. is a leader among the pro-
ducers of motion pictures and televised film
commercials. Filmed portions of the show

Keely Smith and Louis Prima sint; praises of the new I'ord (center stcifie above) as talented
pair joined stellar cast assembled by MPO for the all-film 1961 Ford Introduction Show.

were created in New York, Detroit and Holly-
wood under the supervision of MPO execu-
tive-producer Ira Marvin and Tom Thomas,
midwest manager of the production company.

Complementing the star talent already
named, to carry the theme of fact into the
layers of entertainment, are notables like Chet
Huntley. George Bryan, John K. M. McCaf-
frey, Peter Roberts, Johnny Silver, Romo Vin-
cent, Bert Freed. Ross Martin. Jack Mann and
Guy Raymond. There's a "science-in-engi-
neering" sequence that includes Prof. Jona-
than Karas and an athletic flavor in the ap-
pearance of Mr. Quarterback, Johnny Unitas
and members of the Baltimore Colts' band.

But. above all. it's the new Ford cars that

After seeing the new Falcon. Diana Dors and
friend changed the name of their organization to
Car Owners L'ncuiintoirs in this Ford show skit.

are the featured stars of this show. They're
presented in a series of skits that feature these
well-known personalities. Product pointers are
underscored with humor but they score in
memorable fashion as in the sequence extoll-
ing the virtues of the Ford Falcon. Playing a
key role is the narration of George Murphy.
Ford's got the product for 1961, the talent
to break through the selling barriers and its
nationwide dealer family should be "up" for
the game if even a modest percentage of en-
thusiasm engendered at these shows carries
through the rugged months ahead into spring!
Technically, this MPO project was tops in
quality, in production values, casting and
color on those big theatre screens. i^'

Salesman Ross Martin convinces the inimitable
Mickey Ro(mey that there's a new Ford in his
future in another happy skit from Ford show.

NUMBER 6 • VOLUME 21

1960

Homelite Sponsors a Winner in Sweden

ThankN lo I'. .S. Makpr of Chain .Saws, Swedish Woriiers
in Vital Fore.sl Industries Have a Vsefal Safetv Film

Rhccin's new product show "in session" as a skit is enacied on the large
stagette; a translucent screen for films is hung behind the traveler.

Rheem Sales Shows Meet Dual Objective

Sales Force and Dealers llenefit From a Ilasie Program

PREPARING Its Own sales force
to introduce new products as
well as providing the best of the
basic ingredients of an introduc-
tory "live" show presentation to
carry the story to dealers through-
out the country was the dual ob-
jective faced by Rheem Manu-
facturing Company's sales chiefs
this fall.

The Chicago-based maker of
water heaters, air-conditioning
equipment and plumbing supplies
presented its "live" show on a
large portable stagette, equipped
with the usual complement of
traveler curtains, and lighting,
plus rear projection and sound
equipment, all furnished by Wil-
cox-Lange, Inc.

To reproduce this big meeting
with maximum convenience and
elTectivcness out of its four dis-
trict sales olfices across the coun-
try, four extremely portable
"stage fronts" were acquired.
Each of these was equipped with
a rear-projection screen, ten slid-
ing panels to carry salient "word
messages," lighting, projection
and a simple switchbox with

Sliding panels are another feature
of "stage fronts" for the field.

•^^^^

ii"i

Smaller "stage fronts" include a
translucent screen (ctr., above).

pushbutton control for one-man
show operation.

To illustrate this one-man con-
trol feature, for example, 16mm
sound film sequences were inter-
spersed during the field man's
talk and were entirely controlled
by a pushbutton "start" control in
his hand and by a sensing device
on the projector that automatical-
ly stopped the film on cue after
each sequence.

At its introductory show,
Rheem's sales organization saw
the new products, discussed 1961
sales policies and were "trained"
for the subsequent field presenta-
tions. During recent weeks, they
have been meeting plumbing sup-
ply dealers across the land with
some of the most effective meet-
ings the company has held,
thanks to the success of its dual-
i)bjective program that carries the
"heart" of the 1961 story out in-
to the field with minimum loss of
its original flavor and sales punch.

All staging, projection and elec-
trical equipment was supplied by
Wilcox-Lange, Inc. for both the
"live" headquarters show and the
four field versions. ^'

THE Successful Scandinavian
safety film, Skogen, Sagen.
Sakerheten, seems Sweden's best
and surest solution to satisfactory
sylvan sawing systems since
Stockholm started selling spruce.

Jointly sponsored by the Home-
lite Division of Textron, Inc.,
American makers of chain saws,
and the company's Scandinavian
representative, AB N. K. Kris-
tensson, the 23 min. color film
was produced in Sweden by Vic-
tor Kayfetz Productions, Inc.,
New York, using Swedish actors,
locations, technicians and sup-
pliers.

Skogen, Sagen, Sakerheten
means "The Forest. The Saw, and
Safety" and the film shows the
part played by wood and wood
products in everyone's life and the
importance of forest industries to
Sweden's economy. Hundreds of
thousands of people are involved
in wood industries constituting
about 40% of Sweden's export
trade.

Through the efforts of men like
Swedish forest worker Karl-Gus-
tav Bornstrom. trees are harvested
to begin their long journey to the
markets. Bornstrom is followed
through his daily routine as he
fells, limbs and bucks trees using
efficient and safe work techniques.
After his day in the forest, in his
garage at home he follows a pro-
gram of proper maintenance of his
chain saw.

Through the training of younger
men in government and industry,
forestry schools plus programs of
conservation and reforestation.

Sweden is assuring her position
a world leader in forest produc]
And — using the best tools aJ
techniques — Swedish forest worl
ers are highly respected citizel
making a better living for th(l
families and a bigger contributi(|
to their communities.

Skogen, Sagen, Sakerhet-t
was recently reviewed by Swedil
government and private forestei
at a preview in Stockholm. It hi
been selected for showing at tl|
Fifth World Forestry Congress
Seattle this fall, where 2,000 fo|
esters from 90 nations will gathe

Hans Svanberg, young Swedia
cameraman who worked on til
film, has returned to the Unite]
States with Vic Kayfetz and
now working for Kayfetz Produi
tions in New York. He is on
special visa as an apprentic|
trainee in film production.

Karl-Gustav Bornstrom, t h
forester in the film, was most cc|
operative with the time-harrii
film-makers. He agreed to ci
trees from dawn to dark on Surj
day. asking only an hour out fi
church in the morning, and t
hours out for taking part in
cross-country ski race in the aftei
noon. He won the race. too.

AKA-film and SOL-film, Stock
holm, are distributing the Home
lite film in Scandinavia. A sut
cessful system has been to rei
local theatres on off-season i
bad-weather mornings. Homelit
dealers play host and forest work
ers are invited in for the filr
showings. ^

Crew and cast of the Homelite film (I to r): George Brofeldt, technicc^
advisor: Vic Kayfetz, producer-director: Karl-Gustav Bornstrom, Swedi

ishvi'oi!,,! 11, a.! r'/, ' 1;,/, IS, /; C'niwn Forester: and Hans Svanberg]

BUSINESS SCREEN MAGAZINE

JHW

Jt's the Picture Zkat Counts, . .

For quality production, more and more of the quality accounts are
entrusted to MPO's care . . . and below is a list of companies whose mo-
tion pictures* are currently being produced by MPO:

CONSOLIDATED NATURAL GAS COMPANY
E. L DuPONT DE NEMOURS & COMPANY
FORD DIVISION, FORD MOTOR COMPANY
FORD MOTOR COMPANY
GENERAL MOTORS CORPORATION
GULF OIL CORPORATION

UNITED STATES STEEL CORPORATION
*20 to 30 minutes in length.

For detailed information regarding MPO's Creative staff and studio facilities, write or
call Judd L. Pollock, 15 East 53rd St., New York 22, New York, MUrray Hill 8-7830

JOHNSON & JOHNSON

MONSANTO CHEMICAL COMPANY

PAN AMERICAN WORLD AIRWAYS

SWIFT & COMPANY

UNITED STATES ARMY

UNITED STATES RUBBER COMPANY

]VPO

Productions . ]hc.

in NEW YORK CITY

15 East 53rd Street
MUrray Hill 8-7830

•

in HOLLYWOOD

4024 Radford Avenue
POplar 9-0326
•
in DEARBORN, MICH.

921 Monroe Avenue
CRestview 8-4412

partment of General Electric"s
Heavy Military Electronics De-
partment; sponsor is the Metro-

GE camera setup jor filming old photos, artivork in "Water" film;
dolly movement ranged from two feet from subject back to ten feet.

Water: Crisis Ahead for Growing Cities

Syra«U!«> Oullinps Pr»bloni »f Fuliir<> in \«'n Color Pirturp

md planning are necessary to

in The daily water requirement of
one person — for bathing, drink-
ing, cooking — can easily total al-
most 100 gallons. Multiply this by
the population of a city the size of
Syracuse, New York, add to that
the water needs of business and
industry, and the necessary
amount reaches an amazing total.

At present, Syracuse can fulfill
its water requirements, thanks to
earlier generations of city planners
who provided facilities for bring-
ing clear, fresh water into the city
from nearby lakes. But the growth
of industry in the area, which in-
creases the population, and the
resulting increase in business and
trades to service the additional
families means that present facili-
ties will not be sufficient in a few
years.

Through a new, 21 -minute
color motion picture. The Pros-
perity of Water, the Metropolitan
Development Association of Syra-
cuse is informing the public of the
water problems the area faces for
the coming generation. Using old
photographs, engravings, litho-
graphs and drawings, the story un-
folds of how the people of Syra-
cuse from 1820 to 1890 at-
tempted, and succeeded, to bring
an adequate public water supply
to the city. The film stresses the
need for the same kind of concern
and foresight to be applied im-
mediately to provide water trans-
port facilities for the future gen-
erations, symbolized by a young
schoolgirl and her classmates.

Live photography depicts the
activities of industry in the area,
how it is growing, and how it uses
water. Through the use of quar-
ter-screen filming techniques, the
film portrays the per capita con-
sumption of water in the county.
Local photography and anima-
tion show the available sources of
water, but also show that money

bring it into the metropolitan
area.

Producer of The Pro.sperity of
Water is the motion picture de-

This schoolgirl symbolizes
ivater needs of the future.

politan Development Association
of Syracuse as part of a major
public relations program concern-
ing the water problem. Industry,
civjc officials, and the City-

Scratches on Film

Irritate Audiences

Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.

Fortunately, scratches can almost
always be removed — without loss
of light, density, color quality,
sound quality, or sharpness.

Write for brochure

Jeerless

FILM PROCESSING CORPORATION

165 WEST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF.

County Water Commission <-
operated on the project. j

During September the film VI5
screened on continuous project(^
at the New York State Fair. 7
Syracuse Chamber of Commep
is handling distribution, throu,i
its Executive Secretary. <

* * *

Vacuum Pouring Steel Proces
Shown in Film by Bethlehem

# The demand for increased qu;
ity and high mechanical propt.
ties of steel, especially in the fie
of highly stressed forgings for t
atomic energy, electric power, ai
other specialized i n d u s t r i (
prompted the development of f
vacuum pouring process to i
molten steel of entrapped h
drogen.

Having the knowledge and e
perience of making vacua
poured ingots, Bethlehem Ste
Company has produced a 16m
motion picture. Vacuum Pourii
for Better Forgings, as a way
sharing this information w i t
others interested in the proce
and the product.

The 15-niinute color film show
through live and animated actio
each successive step in the
cuum pouring process from prej
aration of the equipment to tl
pouring of a multiple-heat ingc
Interesting photography includi
a high-speed television camei
shot into the vacuum chamber 1
show the molten stream of met
exploding into countless tiny dro]
lets in order to release the trappe
hydrogen gas into the vacuum.

Prints of Vacuum Pouring fi
Better Forgings have been n
leased for showing by Bethlehei
on a no-charge basis to scientit
and engineering groups, educ;
tional institutions, and other ii
terested groups. Return postage
the only cost for securing this fill
from Publications Departmen
Bethlehem Steel Company, Betl
lehem. Pa. ^1

Television monitors quality con
trol in Bethlehem's picture.

BUSINESS SCREEN MAGAZINI

"With movies, we can train our people
anywhere, anytime, w^ithout policy dilution."

says H.S. Logan, Training Director
Household Finance Corporation

"Our business is people. We iiave over 1000 branch man-
agers throughout the United States and Canada who
must wori< with people under a uniform HFC philosophy.

"Management training movies are the quickest, most
unerring, and as-close-to-personal way we"ve found to
pass this HFC policy from home office to branch.
With movies, we can be absolutely sure of duplicate pres-
entations and no dilution of policy.

)

"To show our movies, we've selected Kodak Pageant
Sound Projectors. We think they gi\e us fine performance
on the screen, and quiet, non-distracting operation."

Kodak Pageant Projectors

don't get in the way of the movie

Kodak Pageant Projector ) EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.

NUMBER 6 • VOLUME 21 • 1960

fr' MPHASiziNG the value of films
-^ in the interpretation of his-
tory, and with "Our American
Heritage" as its meeting theme,
the University Film Producers As-
sociation held its 14th annual
meeting August 7-13 at William
& Mary College, Williamsburg,
Virginia. More than 40 universi-
ties were represented by over 200
persons at the conference.

C. N. (Ned) Hockman of the
University of Oklahoma was
elected president of the UFPA for
the coming year; Luella Snyder,
Winnsboro, La., is secretary-elect
and Oscar Patterson of UCLA is
the organization's new treasurer.

Honor Four for .Afhievements

President's Awards, made for
the first time this year, were pre-
sented in recognition of achieve-
ment. John Flory, advisor on non-
theatrical films for the Eastman
Kodak Company, was honored for
his help in guiding the organiza-
tion through its formative years.
Past-president Robert Wagner of
Ohio State (currently editor of the
Ufpa Journal) and Dr. Don
Williams, of the University of
Kansas City, another past-presi-
dent and now president of the
International Congress of Schools
of Cinema, were also honored re-
cipients of President's Awards.

The UFPA will host the Inter-
national Congress at its August,
1961, annual meeting to be held
at the University of California in
Berkeley.

.Speaker Cites Need for Ideas

The principal speaker. Arch A.
Mercey, formerly chief informa-
tion olliccr of the World Health
Organization and onetime assist-
ant chief in the pioneering United
States Film Service, addressed the
delegates. He charged them to
concentrate more on the thoughts
behind production.

"Film makers might consider
devoting more time to ideas and
the really creative pursuits and
spend less time on mechanics. The
technical people are doing a fine
job in their specialties and we can
trust them to come up with con-
tinued improvements and advance-
ments.

"Preoccupation with gadgetry
is a safe course of action; ideas are
sometimes disturbing and even
dangerous, but we should never
sacrifice ideas for inspiration just
for the sake of playing safe,"
Mercey said.

Other speakers, some profes-
sional historians, addressed the
delegates on the problems and
potentials in historical film produc-
tion. Producers were urged to

TXn I.KSITV PRODUCERS AT 'WILLIAMSBURG

Pictured (I to r) are Dr. Don Williams. Director. Motion Picture Pro-
duct ion. University of Kansas City: John Flory. Advisor. Non-Theatrical
Films. Eastman Kodak Co.: Dr. Robert W. Wagner. Director, Motion
Picture Division. Ohio State University, as they received President's
Awards from Charles N. Hocktnan. Motion Picture Production. Uni-
versity of Oklahoma and President of the University Film Producers.

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make believable historical film; n
which the audience can find idi-
tification. Patriotism served up n
a "hard sell" basis often falls It,
they said, especially when e
audience is smothered with "ot-
tering generalities and panoraic
spectacle."

A better approach, one speasr
said, would be a smaller sco*!,
picturing the small but significit
things in history and showing e
human condition at work in 1 -
tory — man's hopes, fears, lo s
and strivings.

One suggestion by a histor i
was for producers to experimot
more with the creation of motiji
pictures from still photos, woc^^
cuts, maps, documents, engraviik
and paintings, such as that uf!l
effectively on television in M.!r
Mr. Lincoln and in Mark Twais
America.

Report on Progress Abroad

UFPA members who repj-
sented the organization abrcl
during the past year reported i
the delegates. Don Williams a I
Ned Hockman reported on Polai ,
Germany and France; Rob:
Wagner, Ohio State, and O.
Knudsen, Iowa State, reported
film progress in South America.

40 motion pictures created
university producers were screen!
and discussed during the week. A
an example of a small aspect
history wonderfully related, t
audience was shown the film, T
Journey Home, one of the s;
shorts written by James Agee ai'
produced for Omnibus telling
incidents in the life of Lincoln.

Association Films' Brochure
Tells of "The Viewing Millions'

An informative brochure (
the state of the film distributi(
business as seen by Associati(
Films, Inc., went into the ma
last month. Called The Viewii
Millions, it is attractively set i
in golden ink to celebrate AF's '
years in the business of servii
16mm and TV audiences.

"The Viewing Millions" a
some 155,390,000 people, sa;
the brochure, and it points oi;
that 60.000.000 were reached 1:1
Association Films through the va
I6nim network of 600.000 sour
projectors in regular and frequei
use by educators, group and con
munity leaders last year.

In another section, the hrochui
says there are 46.000.000 T
households, turned on five houi
a day, seven days a week. Thet
households can be reached by tek
casts of sponsored public servic
films. I

BUSINESS SCREEN MAGAZINl

increased
4007°

through
person-to-person

Film Showings

using TSI

PROJECTORS

with

TV -Type screens

A certain film was doing a good PR and
"soft-sell" job when shown to big audiences.

Then— salesmen started taking it to pros-
pects WHERE THEY MAKE THEIR
BUYING DECISIONS-IN
OFFICES AND HOMES.

They used the TSI projector shown above.
Sales increased 400%.

This projector carries your 16mm sound film
inside, in a repeater magazine. No reel arms
—no threading, no room darkening. Just open
the screen — plug in — and flip a switch . . .

TECHNI CAL
SERVICE INC.

31800 W. Eight Mile Rd.
Formington, Mich.

Send us information on 16mm film sell-
ing successes— descriptions of your pro-
jectors—and details of your leasing
plan.

Company

By _

I Address

or phone Sales Dept.,
KEnwood 3-8800, Detroit

iO-5

The Making of U. S. Slcels

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K Skip-cais nunc swiftly up a conveyor sys-
tem, dumping tlieir loads of iron ore, coke,
and limestone into the huge mixing pot. the
blast furnace. Here these ingredients, gathered
from around the nation and the world, are
super-heated to begin the purifying process
stcp-by-step, soon melting down the white hot
iron. Another short conveyor trip to open-
hearth or electric arc furnaces, and these raw
materials are on their way to becoming red hot
slabs of strong, but malleable, steel.

Modern Steel Mukinf; is an exciting process,
and an interesting story as told in this new mo-
tion picture from United States Steel Corpora-
tion. Camera close-ups show the troughs of
bubbling molten iron, animation "takes the
top ot!" of the furnaces, and on-the-spot sound
brings to the viewer the roaring of the steel
and slag as it is poured into immense ladles.
ThcHigh they work with tons of materials, the
steeKvorkers turn out their product with the
care and precision of a top-tlight chef.

Produced by John Sutherland Studios of
Hollywood, this 23-minute color film depicts
the steelmaking sequence from the blast fur-
nace and open hearth to rolling and finishing
mills. Location photography was shot in the
various U. S. Steel mills.

Marvin Miller, star of TVs •'The Million-
aire." narrates the film. Modern Steel Makinii
is the forerunner of a series of films now be-
ing made and known as "The Making, Shap-
ing and Treating of Steel" series. Five or six
shorter subjects in this series, covering differ-
ent phases of steelmaking, will be released
soon. This first film replaces an older U. S.
Steel motion picture. Steel — Man's Servant.
Versions of Modern Steel Making in Spanish,
French, German, and Portuguese are being
prepared for distribution abroad. It is now
available for television bookings as well as for
showings to schools, civic organizations,
churches, and other groups.

According to Alvin L. Krieg, Chicago dis-
trict director of public relations for U. S. Steel,
films in that corporation's motion picture li-
brary were shown 35,639 times during the first
six months of I960 to an audience of 19,236.-
106. Rhapsody of Steel, the award-winning
film produced recently by John Sutherland
Studios for U. S. Steel, has had. since its re-
lease, showings in 4,500 theaters around the
country, with a total of 1 1 million viewers. Ijl"

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NEW

projection screen
now enables you
to view pictures in
semi -darkened rooms

It is true ttiat you can project better pictures
in darkened rooms— but there are many
times when room darkening is inconvenient,
difficult and costly. Now, with the new Radiant
exclusive "truly lenticular" screen, which
controls both horizontal and vertical light
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IN U M B E R 6 • VOLUME 21

1960

Colorful New Films Serve Wide Audience

Uuibuard uuaL dnvt-rs in rugged
ramp jump for "Boats A'Poppin' "

Daredevil Boaters in Action
Filmed by Veteran Cameraman

A With a film that Paramount
Pictures says represents "a return
to fundamental action" in the
filming of short subjects, Richard
Matt, producer, director and
photographer of more than 70
sponsored 16mm outdoor, marine
and adventure films has entered
the field of theatrical films.

His first production is a 17-
minute. 35mm wide-screen color
featurette entitled B(xus A'Pop-
pin', just released by Paramount
for U.S. and world-wide distribu-
tion. Featured in the film are six
outboard boat drivers called the
"White Angels," patterned after
the Navy's famous precision fly-
ing drill team. "The Blue Angels."

Leap Throiish Fiery Wall

Action highlights include these
daredevil drivers putting their 15-
foot aluminum boats and 40-
horsepower outboard engines
through the paces of wake jump-
ing, ramp jumping, land crossing,
and leaps through a 20 by 40-foot
wall of flames. LIFE magazine re-
produced a full-page color still of
this fiery scene in its August 29
issue.

Filmed in its entirety at Cypress
Gardens, Florida, Bouts A'Pop-
pin also features the colorful ac-
tion of the famous water ski
show there, including the Aqua-
Maids' ballet on single skis, bare-
foot water skiing backwards and
frontwards, flying-kite routines,
and antics of the Aqua-Maniacs.
Producer-Director Matt appears in
the film in a short comedy se-
quence.

In his career as producer, direc-
tor and photographer of non-
theatrical motion pictures, Matt
has taken his camera throughout
the world from the wilds of the
Amazon River in South America
to Copenhagen, Denmark, and in-
to the heart of America's scenic
and wild country, including Geor-
gia's Okefenokee Swamp and
Oregon's rugged Rouge River.

In one of his recent pictures for

Johnson Motors, outboard engine
manufacturer. Matt filmed the
first crossing of the Atlantic Ocean
by an outboard boat, doing most
of the shooting while hanging high
in the air in a bosun's chair on an
accompanying freighter.

Paramount's Award Choice

Paramount predicts an "Oscar"
in the offing for Boats A'Poppin.
Edgar Fay, Paramount's short
subjects executive, said the film is
that studio's selection for an
Academy Award in the two-reel
division. 1^"

Siding Sense Tells History of
Shelter, Promotes Wood Siding

"To have good siding sense is
to know and understand one of
our most dependable building
materials — sawn lumber siding."

With this theme, the Western Pine
Association tells, via a new 16mm
motion picture, the wood siding
story completely and concisely.

Beginning with a delightful ani-
mated prelude reaching back to
the days of our caveman ances-
tors, the film tells the general his-
tory of how man has provided
shelter for himself through the
ages. Included in the live se-
quences are flashbacks to fine old
homes built in the 1 9th Century,
still standing. Also shown are
three homes built in 17th Century
New England — still on exhibition
as prize examples of the longevity
of wood.

Silting Sense is intended to cre-
ate an appreciation for wood sid-
ing, and using the requirements
of exterior siding — beauty, dur-
ability, weatherability and ease of

PRODUCTION #1134
POLAROID CORPORATION

FILM

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For Films That Bring Results Call or Write:

BAY STATE FIIM PRODUCTIONS, J.

Box 129 Springfield 1, Moss. • RE 4-3164
80 Boylston St. Boston Mass. • HA 6-8904

maintenance — the story pictu'-
paints a colorful impression of ;
potential in architecture, desii
and living.

The sponsor of the film. We-
ern Pine Association, is an orgai
zation of more than 400 lumt-
mills in the West whose slogi
reads . . . "Producing Lumb
Today. Growing Trees for T
morrow." Produced in full col-
by Photo-Art Commercial Studi
in Portland. Oregon, Siding Sen
is available on free loan to ed
cational, architectural and genei
groups from the Association.

Bureau of Mines Releases 3rd)
Version of California Film

A newly-revised version of tl
popular film, California and I
Natural Resources, emphasizii
the advancements which ha
taken place since the last revisio
is now available for free showin
from the Bureau of Mines. Uniti
States Department of the Interic

The theme of the 30-minut
color film is the contribution '
mineral and energy resources
the Golden State's notable indu
trial and economic progress; s
quences picturing mining oper
tions, irrigation projects, petroli
um production, modern farmir
and forestry practices show ho
Californians are developing ar
conserving their natural resourc(
to provide a foundation for pre
ent and future growth.

Not neglected, however,
California's perennial appeal as
vacation land and tourist mecc
with scenes filmed at National ar.
State parks and amusement cei|
ters, and action shots of winter ar
summer sports.

Produced by Fred Rockett Co.

The Frederick K. Rockett Cc
Hollywood, produced the 16mi
motion picture, which is the thir
version of California since th
original came out in 1948. TH
Bureau of Mines estimates thi
more than 8 million people hav
viewed the film in one version c
another at the 110,000 grou'
showings it has had to date, wit
millions more having seen public
service showings on television. '

The recently completed film waj
sponsored by the Richfield O'
Corp., Los Angeles, which pre
vided prints for circulation t
schools, universities, scientifii
civic and industrial groups.

Requests for loans of Culiforni
and Its Natural Resources may b
sent to Graphic Services, Burea
of Mines, 4800 Forbes Ave., Pitts
burgh I 3, Pa. Borrowers must pa
return charges. !!

BUSINESS SCREEN MAGAZINl

6MIM MOTION I'ICTUKES
Available for Free Loan*

Little Time for Henry, 17 iiiin.,
color, Republic Steel. Animated
[■artoon about a salesman's manasc-
liient of his time. How sales result
Vom planning- time expenditure to
'lest advantage is shown. Important
l)oints of proper time manas'ement
»lso applicable to other business
loople. Source: Republic.

\ Talk With Mr. D., 20 min., color,
Standard Pressed Steel. Created
IS a needed missing- link in the dis-
ributor's sales and promotion pro-
rram, this film explains, via Mike
,Vallace-type interview format, the
mportant but often misunderstood
l-ole of industrial distribution in the
lusiness economy. The picture
fovers many of the principal ways
[n which the industrial distributor
Urves both buyer and supplier alike,
bantered around an interview with
jVIr. D. — the typical industrial dis-
tributor— by an interroi>-ator who
initially is a doubting antagonist
Dut subsei|uently becomes a convert
.. industrial distribution. Source:
-landard Pressed Steel Co.

ailing All Salesmen, 14 min., color.

Life Magazine. Animated cartoon

;hows salesmen that national ad-

.i-tising of the products they sell

he retailed locally is also local

idvertising; this advertising helps

Retailers sell the products the sales-

nen supply. Source: Life.

iThe Care and Handling of Buyers,

1 45 min., b/w, Republic Steel Corp.
Tips on the effective application of
ifundamentals of successful selling,
leathered from nationwide field sur-
ik-eys of people in buying and selling
today. Told via story of iniprove-

jnent of Salesman Jim Sennett.
boiirce: Republic,

Career Calling, 27 min., Chevrolet
' Div., General Motors. Candid in-
terviews with college students pro-
ride a live news quality in this time-
: 3y sales recruitment picture. The
I students' reasons for avoiding the
in-iillion sales job opportunities in
today's economy are contrasted with
the professional viewpoints given by
Successful salesmen. Several top
I corporation executives who started
I as salesmen also emphasize the op-
Iportunities. The film is narrated by
John Daly, tv commentator. Free
loan. Source: GM.

I buck Woods, Go-Giver, 26 min.,
1) w, Wood Conversion Company.
<jives retail lumbermen examples of
(effective selling techni(iues and
'proper customer relations. General
iadvice for retail salesmen centers
around treating the customer as a
iguest, with the salesman-host help-
ing him by asking questions, guiding
the purchase. Source: Wood.

' iDesign for Selling, 30 min., b/w,
' Johnson & Johnson. Dramatically

I 'Sources of these films are keyed
to addresses on page 59.

Selected Motion Pictures and Sound Slidefilms You Can Borrow, Rent or Purchase

portrtTys need and methods for
modernizing interiors of drug stores
to meet the new buying habits of
customers. Merchandising ideas in-
cluded in the story. Package pro-
gram consists of film, leaflets and
other materials. Source: Johnson.

It's Ip lo Vou, 2.') min., color, Kraft
Foods & National Restaurant As-
sociation. Designed to show food
service operators and suppliers
facts about merchandising, selling,
and advertising as methods to build
their business. Source: Kraft.

Down to Karth, 2.') min., bZ-w, Ameri-
can-Standard. A crotchety Irish
plumber, a touch of "boy-meets-
girl," an invasion of the Pearly
Gates, and a heavenly "Earth-o-
scope" combine to do a down-to-
earth sales indoctrination job; get-
ting plumbing contractors and jour-
n e y m e n plumbers interested in
"journeyman selling." Source:
.American-Standard.

Engagement Party — The Story of
Trading Stamps, 29 min., color,
Sperry & Hutchinson Co. How and
why merchants give their customers
the bonus of trading stamps. Be-
hind-the-scenes story of the idea
that for over 60 years has benefited
large and small businesses, their
customers and the American econ-
omy. Told in terms of a young couple
planning for the future, the film
stars actor Leon Ames. Source:
Modern.

It's All Yours, 35 min., b/w, Republic
Steel Corp. The difference between
the top-notch and mediocre salesman
is often determined by the knowl-
edge of his products and his fore-
sight in appraising all possible ap-
plications for the products he sells.
Tells how one salesman, by con-
scientious effort and creative think-
ing, rose above the "law of average"
salesman. The use of samples, dis-
cussions about competitive products
and prices, service and delivery, are
among the many selling points
dramatically demonstrated. Source:
Republic.

Of Time and Salesmen, 35 min.,
b/w. Dun & Bradstreet. Suggests
to salesmen ways of planning their
working day to get the most effec-
tive use of minutes and hours spent
on customer calls and interviews.
.Source: Modern.

Small Business U. S. A.— The Story
of Main Street, 33 min., b/w. Dun
& Bradstreet. In trying to answer
the question, "Is there a fomiula for
success in business?" an accountant
visits the small business men of
Main street. How problems are met
— successfully and unsuccessfully —
are shown in a number of typical
small businesses: hardware, grocery
and drug stores, ladies' apparel shop
and boys' wear shop. Presents points
of guidance regarding buying skill,
selling skill, accurate record keeping
and integrity. Source: Modern.

Story of Distributive Education,
The, 21 min., color, Sears-Roebuck
Foundation & American Vocational
Assn. A training program for ca-
reers in retailing and allied fields.
Shows the setting up of a D. E. pro-
gram, where students combine class-
room studies with part-time work in
local stores and other distributive
enterprises. Significance of the pro-
gram is told by Mr. John Beau-
mont, Director of the Division of
Distributive Education, U. S. Office
of Education. Source: Modern.

The Story of Oil Marketing, 27 min.,
color, Shell Oil Co. How oil is

Motion piciiire and slidefilm showings help widen salesmen's horizons.

sold and how young men can pre-
pare for careers in oil marketing.
Explains means of good service —
getting products to the customer
when, where, and how the customer
wants them. Source: Shell.

.Success .Story, 30 min., b/w, John-
son & Johnson. Se(|uel film to
Desiijn fnr Selling. Tells how to
modernize exteriors of drug stores
for eye appeal and most effective
display of merchandise. Package
program includes film, booklets and
"how-to-do-it" manual. Source:
Johnson.

The Voice of Your Business, 13 min.,

color. Bell System. .Mr. Long is a
happy man. His business is running
s m o o t h 1 y — more orders, more
pleased customers and more profits.
Mr. Short is very unhappy. His busi-
ness is sliding, his profit slim, his
customers leaving. So Mr. Short
decides to do some detective work
to discover the reason. He finds his
business has a bad phone voice — a
voice that is unhelpful and un-
pleasant. On the telephone, his peo-
ple remind him of animals rather
than humans. By improving the
voice of his business, Mr. Short finds
a key to success. Source: Bell.

Wanted — Man Alive, 11 min., b/w,
General Motors Corp. .-A "tongue-
in-cheek" approach to selling for
any sales-training meeting. In an
off-beat change-of-pace way, sales
manager's complaints are put across
to emphasize the weaknesses of
lackadaisical marginal salesmen.
Source: GM.

World Is Yours, The, 27 min., color,
Montgomery Ward & Co. An in-
ternational trip with the mail order
house buyers. Visits to the fashion
salons of Paris and Rome; shows
how the large company buys from
small retailers in an Italian village.
The differences between .American
and other systems of distribution
are contrasted when the camera goes
to a Russian fa.shion show. Source:
.Assn. Films: Modern.

16MM MOTION I'U Tl RES

for Rental and Purchase
American Portrait, 25 min., b/w,
Institute of Life Insurance. Em-
phasizes the important place that
the salesman occupies in the com-
munity. The life insurance salesman
brings to the American public a
better way of life — just as the pio-
neer salesman of the coal-oil lamp,
the salesman of automobiles, and
the salesman of packaged foods did

(CONTINUED ON THE NEXT PAGE)

NUMBER 6 • VOLUME 21

1960

THE SALES MANAGER'S FILM GUIDE

16min Sound Motion Pictures Available for Rental and Purchase*

(CONTINUED FROM PRECEDING PAGE)

Ijefore him. Source: A-\' Center —

rental $1.50 for one day, plus ship-
ping charges.

.Vpproach, 11 min., b/w, McGraw-
Hill Book Co. Correlated with
Russell and Beach's A Textbook of
Salesmanship, film stresses the im-
portance of a well-planned sales in-
terview. Do's and don'ts illustrated.
Follow-up filmstrip also available.
Source: McGraw — purchase: motion
picture, .$6.5.00; filmstrip, $.5.00.

Autopsy of a Lost Sale, 30 min.,

b/w. Shows the salesman how to
evaluate with self-criticism in order
to improve selling- technique. Illus-
trates the 12 principal reasons why
salesmen lose orders. Source: Swank
— rental, $1.5; with Leader's Guide
and Visual Digest.

Ben Franklin Sells Today, 2.3 min.,
b/w, Jam Handy Org. Benjamin
Franklin, .\merica's first star sales-
man, laid down rules to help sell
personalities, ideas and merchandise.
In modern selling situations, these
precepts are applied to selling many
kinds of merchandise and intangi-
bles— methods good in any type of
business. Source: .lam Handy — pur-
chase, $14.5; rental (can be applied
to purchase within W days) $2.5 for
one day, $15 for second day, $10
each day thereafter.

The Bettger Story, 30 min., b/w,
Dartnell Corp. Frank Bettger,
author of the book How I liaised
Myself Fi-o)n Failure to Success in
Selliny, is shown demonstrating the
points in his book which will assist
any salesman in making himself
better and more successful. Over-
coming objections, making the sale
in spite of competition, the im-
portant secret of salesmanship, all
are dramatically presented. Source:
Dartnell — purchase, $2!»0.00; rental
$1.00 per person attending each
showing with a minimum charge of
$40.00, plus shipping both ways.

Career of a Salesman, 11 min., b/w,
National Sales Executives. Pro-
duced by NSE as a refutation of the
movie Death of a Salesman. Dis-
cusses and reveals the utility of the
sales profession and the proper
training necessary. Scenes from
Death of a Salesman, showing the
improper sales attitude, are com-
pared to the proper approach.
Source: Business Education — rental,
$3.50 for one day, plus postal
charges.

Challenge to America, 28 min., b/w,
Assn. of National .Advertisers.
Shows that creative marketing is the
only way to move goods in the
volume necessary to maintain our
.■\merican economy. With such mar-
keting, companies can help people
achieve the better living they want
and can afford. Stress is on effective

marketing as the answer to fears of
overproduction and unemployment.
Source: Assn. Nat'l. .Advertisers —
purchase, $75.00 plus shipping
charges. Free loan for preview
purposes.

Closing the Sale, 30 min., b/w,
Dartnell Corp. Famed sales team
of Borden and Busse demonstrate
five specific methods for closing
sales which e.xperience has proved
to be the most practical and effec-
tive. Also helps salesman or dealer
overcome fear of asking for an order
when the time comes. Importance
of sincere customer service is also
stressed. .Source: Dartnell — pur-
chase, $290.00; rental $1.00 per per-
son per showing with minimum
charge of $40.00, plus shipping- both
ways.

Country Auctioneer, 9 min., b/w,
Nat. Film Bd. (Can.). Reveals
sales methods used hundreds of
years ago, still in vogue today. .An
auctioneer, at a country auction,
demonstrates his sales ability to
dispose of farmers' goods. The cus-
tomers are drawn to the sale as
much by his vocal tricks as by the
items on the block. Source: Business
Education — rental, $2.50 for one
day, plus postal charges.

Developing Your Sales Personality,

.30 min., Dartnell. Featuring the
sales team of Borden and Busse, this
film demonstrates the personality
quirks common to many salesmen,
all of which cause them to lose busi-
ness. B & B show in practical and
often humorous sketches how any
salesman can improve his sales per-
sonality and correct his personality
weaknesses. Seven specific points are
made as highlights of the film to
show how to develop habits and
manners of modesty, friendliness,
confidence, enthusiasm, animation,
and reliability to make the customer
feel he is king and to improve sales.
Source: Dartnell — purchase $290,
with comprehensive meeting guide;
rental $1.00 per person per showing,
minimum charge $40, plus shipping.

Devil to Pay, The. 2S min., b/w,
Nat'l. Assn. of Wholesalers. The
humorous story of what happens
when whole.salers are eliminated
from our business system. Buster
(Diabolus) Keaton rockets from
space to earth and bumbles into a
national revolt against wholesalers.
To the tune of an old time piano,
chaos unfolds across the screen as
the strike against the middleman
sweeps the country. Retailers grow
to hate manufacturers; customers
grow to hate retailers; one by one
the headaches multiply, until there
is the very devil to pay. Source:
Nat'l. .Assn. of Wholesalers — pur-
chase $125.00, rental $7.50 per show-
ing.

*Many of these sound films are av
source listings on page 59). Note

Herman Holds a Sales Meeting, 10
min., color, Dartnell Corp. A
humorous spoof of all the hackneyed
sales meeting situations . . . the
overloaded expense account . . . the
cliched sales pitch . . . the appeal to
sell more new accounts. An effective
counterbalance to the serious side
of any sales meeting. Shows a
sales meeting of a mythical com-
pany, run by its dynamic and "con-
servative" sales manager, Herman
J. Flounder, Jr., who really peps up
the boys so that "with perseverance,
hard work, and steadfast endeavors,
Flounder Foundry will advance to
new frontiers." Source: Dartnell —
purchase $125; rental $50, plus ship-
ping charges.

Herman's Secrets of Sales Success,

10 min., color, Dartnell Corpora-
tion. Sequel, by popular demand, to
Herman Holds a Sales Meeting. In
this ever-to-be-remembered per-
foniiance, "Herman" entertainingly
tells how he did it . . . how he pulled
himself up the ladder of sales suc-
cess, and lays bare the real secrets
that lead to success in selling. Good
meeting device or program break.
Source: Dartnell — purchase $125
plus postage; rental, $50.00 for each
showing, plus postage.

How to Develop Your Dynamic
Power, .'?0 min., b/w, ICR Corp.
Think correctly and develop a finer
personality, better human relations
and greater success in life and busi-
ness— the message of Dr. Norman
Vincent Peale presented in this film.
Dr. Peale illustrates the need for
self-analysis and positive thinking in
order to develop the "drive" neces-
sary in today's highly competitive
society. Source: ICR — long-term
rental, $195; one day, $40; plus
shipping.

How to Make a Sales Story Sell, 30

min., b/w. The film dramatizes
the following- five sales principles:
Three-dimensional exhibits; Mag-
netize your Salesmanship with
curiosity; Dramatize your Salesman-
ship with Tests; Let your prospect
be the Tester; Use your prospect's
props. .Source: Swank— rental, $15,
with Leader's Guide.

How to Sell Creatively, 30 min.,
b/w, Dartnell Corporation. Actual
cases are used to show how creative
salesmen overcome the "token
order" bugaboo. Shows specific tech-
niques to ferret out the hidden needs
a buyer might have for this particu-
lar product or service. Demonstrates
how imagination can be used to
raise the buyer's sights, and sug-
gests steps any salesman can take
to move buyers to act .Voir rather
than later. Source: Dartnell — pur-
chase $290 with meeting guide, book-
let. Rental, $1.00 per person per
showing, $40 minimum charge, plus
shipping charges both ways.

ailable directly from producers (see
special rental terms where applied.

How to Sell Quality, 30 min., b/ ,
Dartnell Corp. Script taken fn
booklet Hotc to Sell Quality, by
C. Aspley. A typical frustrat
salesman is taken through a ser
of eye-opening sequences in whi
he observes topflight salesmen '
quality products and services
action. He convinces himself th
selling- quality is the answer to pri
competition and the best way
build a future in selling. Sour<
Dartnell — purchase, $290.00; rent
$1.00 per person per showing wi
minimum charge $40.00, plus shi
ping both ways.

How to Talk Business to Win,

min., b/w, ICR Corp. A practic
approach to the secret of success!
accomplishment — f u 1 1 y developii
one's skills. Millard Bennett, wt,
known sales executive, explains hcj
knowledge, experience, initiative an
ingenuity all function together
develop a more effective sales pe
sonality. Designed to show th
success with people can be wu
Source: ICR— long-term rental, $19
one day, $40; plus shipping.

How to Up Sales by Better Sali|
Supervision, 30 min., b/w, Dartnti
Corporation. Demonstrates key tec
niques of good supervision by sho\
ing how to: get people to do wh
management wants done; hold goi
salesmen against the sniping ■
competitors; reinforce "tell-hov
training with "do-how" demonstr
tions; improve salesmen's perfori
ance by skillful appreciation. Sourc
Dartnell — purchase $295 with mee
ing guide, work kits. Rental, $62.i
plus postage, per showing.

Imagination at Work, 22 min., b/
or color, Roundtable Production
Aimed at encouraging creative thinl
ing in management development ar
sales training, the film is used
stimulate the flow of new ideas ar;
to develop an atmosphere in whic
creative abilities are recognized ai
encouraged. Centers around presei
tation and discussion of four facto;i
which psychological research hi
shown contribute to creative abilit;
sensitivity, fluency, flexibility ar
originality; also deals with tl-
major perceptual, cultural and emc
tional blocks that inhibit creati^
thinking and suggests how to ove
come them. Source: Roundtable-
purchase b/w $140.00, color $240.0(
5-day preview before purchase, f
rental $25 per week.

The Importance of Selling, 20 min

b/w. Encyclopaedia Britannici
Films. Emphasizes the services prcj
vided by salesmen to business am
the consumer. Describes the strufi
ture of typical sales organizatio
and shows the duties of sales execi
fives, following- a product to it
ultimate sale to the consuniei
Source: EBF— purchase $120.00
rental $4.50.

The Inside Story, 15 min., coloi
Masonite Corp. Illustrates princi
pies of retail selling- using- Masonit
Hardboard as the product. Describe
production of the various types o

BUSINESS SCREEN MAGAZINI

tSli

lardboard and Rives advantages and
ises. Source: A-V (enter — rental,
>1.50 for one day, plus shipping
:harges.

THE SALES MANAGER'S FILM GUIDE

t's Good Business, 30 min., b, \v.
Bates ManulacturinK Co. Answers
iuch i|uestions as: "What about
fifts?", "What about reciprocity 7"
for salesmen and purchasing; agents.
l\lso touches on courtesy on the part
bf purchasers to salesmen and pur-
khasing policies. Shows why pur-
thasing agents give preference to
iialesnien who put themselves in the
layer's place, show a knowledge of
jheir product, and offer ideas to the
i)uyer. Sequel to It's the Little
Things That Count. .Source: Bates —
Purchase, $5(i.7.5 fob New York; loan
charges, $2..50 per print for servic-
ne, borrower pays postage both
■ a vs.

Is the Little Things That Count,

. 30 min., b w, Bates Mfg. Co. Spot-
lights better selling- techniques by
Jramatizing sales principles fre-
liuently neglected or forgotten.
■iource: Bate.s — purchase Sfil.DO fob
>Iew York; loan charges, .$3.-50 per
)rint for servicing, borrower pays
liipping both ways.

t's A Pleasure, 18 min., b/vv,
• "ooper's Inc. A salesman dis-
MTS that by being helpful to his
uotomers and by trying to under-
stand their needs he can find satis-
faction and profit in his job. Source:
jA-V Center — rental $1..50 plus ship-
ping charges.

{Making That Sale, 17 min., b/'w,
I McGraw-Hill Book Co. Methods of
j:losing difficult sales and need of
affective follow-up are presented as
<iven in Russell and Beach's A
iTextborik of Salesmanship. Demon-
strations of products and meeting
Objections are stressed. Follow-up
filmstrip also available. Source: Mc-
braw — purchase, motion picture
■■flOO.OO; filmstrip $5.00.

Alan to Man, 2.5 min., b/w, Reming-
I ton .Arms Co. Suggests five selling
|)rinciples designed to make your
Sales more accurate, foolproof and
ifaster. Tells how effective these sell-
ing principles can be when backed
tip with real product information.
t>ource: A-V Center — rental $1.50
for one day, plus shipping charges.

Memo To a .Salesman, .30 min., b/w,
Fortune Magazine. Spoofs the
paperwork involved in selling and
iShows the frustration of the sales-
man in handling the mountain of
.paperwork at his own desk. .\lso
idemonstrates the worst examples of
ithe inter-office memo in the sales
jdepartment. A sequel to The Sales-
iman, starring Dave Oliver. Source:
Fortune — purchase, $200.00 (some
ishort-term loan and preview prints
'available . . . allow one month's

advance notice.)

.More Than Words, 11 min.. culur,
Henry Strauss & Co. Combination
animation and live action present
communications from all points of
view — what it is, how to improve it,
its importance. The necessity of
choosing the right communications
tool and method in regards to the
nature, expense, time and freiiuency
of the message; the presence of
"unspoken communications" through
gestures, expressions, tone of voice;
and an outlined working communica-
tions plan built around recognition
of the sender and receiver in every
communications instance, are high-
lights of the film. Study booklet and
leader's guide included for discus-
sion aids. Source: Strauss — pur-
chase $185; preview charge $17.50,
deductible from purchase price.

Nearly Right Won't Do, 28 min.,

b/w, -Alexander Smith & Sons
Carpet Co. Designed to help the
housewife select the proper rug or
carpet. Explanation of quality in
rugs, rug making, and the selection
of appropriate colors and designs.
Useful to salesmen in enabling
them to obtain customers' points of
view as a basis for effective selling.
Source: A-V Center — rental $1.50
for one day, plus shipping charges.

The Nimble Young Man, 30 min.,
b/w, Packard Motor Series. Re-
views the basic principles of the
selling process — create a willingness
to listen; know your product; create
a desire to own; remove objections;
close the deal — and shows how a
versatile Packard salesman was able
to adapt them to a specific situation
and to specific people. Source: A-V
Center — rental $1.50 for one day,
plus shipping charges.

Opening the Sale, 30 min., b/w,
Dartnell Corp. Borden and Busse,
famed sales team, demonstrate to
salesmen certain skills and tech-
niques they can use to improve the
effectiveness of their approach and
ease their way to the order. Source:
Dartnell— purchase, $290.00; rental,
$1.00 per person per showing, with
minimum charge of $40.00 per show,
plus shipping both ways.

Overcoming Objections, 30 min.,
b w, Dartnell Corp. Borden and
Busse demonstrate how salesmen,
distributors, jobbers, and dealers
can change objections from stum-
bling blocks into sales-getting step-
ping stones. Concentration is on
basic technii|ues that can make any
objection lose force — without the
customer losing face. Source: Dart-
nell—purchase, $290.00; rental, $1.00
per person per showing with mini-
mum charge of $40.00 per show,
plus shipping char'j rs licth ways.

The Power of Knihusiasm in Sell-
ing, 30 min., b w, Dartnell Corp.
Dramatizes the importance of sales-
men learning more about their
product and the problems of those
on whom they call. Demonstrates
that sincere enthusiasm based on
knowledge is one of the most im-
portant personality factors in sell-
ing. Source: Dartnell — purchase,
$290.00; rental, .^hOO per person per
showing with minimum of $40.00 per
showing, plus shipping charges both
ways.

Pre- Approach. 11 min., b/w, Mc-
Graw-Hill Book Co. Preparation
for the sale involves extensive plan-
ning— how a sales plan can be ad-
justed to meet expectations of buyer.
From Russell and Beach's A Text-
book of Salesmanship. Follow-up
filmstrip also available. Source: Mc-
Graw — purchase, motion picture
.$65.00; filmstrip $5.00.

Presenting Your Sales Case Con-
vincingly, 30 min., b/w, Dartnell
Corp. Borden and Busse present five
techniques to assist salesmen in con-
vincing the prospect or buyer that
they should buy their product. In
some selling sequences they demon-
strate "soft spots" in sales inter-
view which cause lost orders — and
what can be done about them.
.Source: Dartnell — purchase, .f290.00;
rental. $1.00 per person per showing
with minimum charge $40.00 per
.show, plus shipping both ways.

Prospecting, 10 min., b/w, McGraw-
Hill Book Co. Three salesmen are
interviewed on how they selected a

Industry provides modern audio-visual facilities for sales groups.

ISource .\ddresses (keyed to titles
'above) are provided on page 59 of
this Film Guide section. Note rent
.and purchase terms and limitations.

prospect. Kxplains their methods
and makes mention of other sys-
tems for getting new customers.
Correlated with Russell and Beach's
A Textbook of Salesmanship. Fol-
low-up filmstrip also available.
.Source: McGraw — purchase, motion
picture $65.00; filmstrip $5.00.

The Quarterback, 29 min., b/w,
Nat'l. Assn. Mfrs. Recounts the
difficulties of a young man whose
training and school athletic popu-
larity fail to fit him for adult oc-
cupational responsibilities. Shows
how, as a real estate salesman, he
makes rash investments and talks
about football instead of real estate
to customers. He is subsequently
dismissed from his first and then
second job and his wife assumes
financial support of the family. Wiser
and humbled, he returns to his first
employer for a second chance and
becomes a successful salesman.
.Source: Busine.ss Education — rental,
$2.50 for one day, plus postal
charges.

The Right .Approach, fj min., b/w or
color, Crawley Films, Ltd. Im-
portance of using the right opening
to start sale flowing smoothly. A
welcoming atmosphere to the store
through the attitude of sales staff.
Source: International — purchase,
color-.f75.00, 1) w-$40.00: rental,
color-l$4..50 a day, $9.00 a week;
b/w-$3.00 a day, $6.00 a week.

Sales Catchers, 15 min., color,

Point-of-Purchase .Advertising In-
stitute. Deals with point-of-purchase
window and store displays. Offers
suggestions on how to use displays
effectively, and illustrates actual
experiences of national advertisers.
Source: A-V Center — rental $2.00
for one day, plus shipping charges.

Sales Promotion or Shaping
Thoughts, IS min., color, Sea-
grams Distillers. Film points out
how the retailer's thoughts can be
shaped by the salesman who can
function as business advisor, not
just an order taker. Salesmen must
point out the advantages of good
sales promotion; how to attract the
public through intelligent window,
shelf, counter and floor display.
Source: A-V Center — rental $1.50
for one day, plus shipping charges.

The Salesman, 30 min., b/w, For-
tune Magazine. Dave Oliver stars
as the salesman attending a typical
(horrible example-type) sales con-
vention, complete with cliche-ridden
convention sales harangue. He ex-
presses all possible facial reactions.
Useful both as a humorous opening
to any sales meeting and a "how-
not-to-do-it" demonstration of bor-
ing any sales audience to death un-
less meetings are properly con-
ducted. Source: Fortune — purchase
—$200.00 (some preview and short-
term loan prints available, allow one
month's advance notice).

(CONTINUED ON FOLLOWING PAGE)

NUMBER 6 • VOLUME 21 • 1960

THE SALES MANAGER'S FILM GUIDE

The Salesman Makes a tall, 30
min., b/w, Fortune Magazine. A
parody on sales techniques shows
Dave Oliver as the salesman waiting
in the outer office of a client, re-
membering everything his boss told
him to say when he sees the cus-
tomer, figuring out strategies for
making the sale. Surprise ending
makes this film particularly humor-
ous. Another "horrible example" or
introduction to sales training course
production. .Source: Fortune — pur-
chase, $200.00 (some preview and
short-term loan prints available . . .
allow one month's advance notice).

Selling — A Career For You, 15 min.,
color, City College Audio-Visual
Extension Service. Suggests selling
as a career which offers challenging
and interesting work, higher pay,
good promotional possibilities and
opportunity to meet people and
travel widely. Describes personality
traits and educational background
that speed the road to successful
selling. Source: A-V Center — pur-
chase $20.00; rental $3.00 one day
plus shipping charges.

Selling the Sizzle, 30 min., color,
Fotovox, Inc. Elmer Wheeler,
known as the salesman's salesman,
presents a condensed version of his
sales training course in this film.
His five points to improve sales and
customer relations are demon-
strated. Source: Ideal — rental, $1.00
per person for first 100 per showing
(minimum $40.00), $..50 per person
for all those after first 100.

.Selling Your Personality, 11 min.,
b/w or color, Crawley Films, Ltd.
Graphic demonstration of courtesy,
intelligence and interest in the cus-
tomer that makes for sales and re-
sales, night and wrong methods of
retail selling demonstrated. Source:
International — p u r c h a s e, color-
$110.00, b/w-$()0.O0: rental, eolor-
$6.00 a day, $12.00 a week; b/w-
$4.00 a day, $8.00 a week.

Sense Into Dollars, 13 min., b/w or
color, Crawley Films, Ltd. De-
scriptive selling and multiple sales
within a department combine with
suggestion of featured merchandise
in other departments. Source: In-
ternational— purchase, color-$ 12.5.00,
b/w-$(;r).00: rental, color-.$().00 a day,
$12.00 a week; b/w-$4.00 a day,
$8.00 a week.

Sizzling Sixties, 8 min., color, Swift
& Co. With photos, graphs, and
animation, this film portrays the
growth of markets during the past
decades and shows, by comparison,
the phenomenal increase of produc-
tion, population, and income pre-
dicted for the next ten years. Can
be used to motivate sales organiza-
tions, distributors, production per-
sonnel, or to e.xplain growing mar-
ket potentials and to compare with
previous years. Source: Wilding,
Inc. — purchase, $7.5.00. Throe-day
preview prior to purchase, available
to companies, trade groups only on
lett<Thead request.

The "Stars of Selling" Series of Motion Pictures

(Nationally premiered for Sales Executives Clinics and now on film)

Stars of Selling, 6 motion pictures,
b/w. Jam Handy Org. Fourteen
guest stars who reached the top by
selling contribute the cream of their
experience to salesmen of America.
Arthur H. (Red) Motley makes the
introductions and clinches each
point. He also gives a running com-
mentary. Source: Jam Handy — pur-
chase price per unit $290, extra
prints $145 each. Titles are as

follows:

* * *

.Salesman's Importance, with Point
of (losing, I'se of Time, and How
Buyers Think, 30 min. Vice Presi-
dent Nixon opens film; Mr. H. Bruce
Palmer, President, Mutual Benefit
Life Ins. Co., describes his method
of "closing." Herman C. Nolen,
President, McKesson and Robbins,
Inc., shows how he best makes use
of his time; and Judson S. Sayre,
President, Norge Div., Borg-Warner
Corp., tells how buyers think.

Using Objections. Showing and

Proving, Getting the Decision,

Making Buyers Work For You, 30

min. Alfred C. Fuller, Chairman of
the Board and "first salesman and
founder" of Fuller Brush Co., ex-
plains his use of objections; Byron
Nichols, General Manager, Group
Marketing, Chrysler Corp., demon-
strates "showing and proving";
Philip M. Talbott, Sr. Vice Pres.,
Woodward and Lothrop, and Pres.,
U. S. Chamber of Commerce, gives
his experience on getting customer
to decide. Harry Abram, Chevrolet

salesman, who sells more than 600
cars a year, shows how his cus-
tomers bring in new ones.

* * *

Your Personal Relations In Selling,

20 min. Guy Sorel, screen and TV
star, shows how effective selling
principles are based on fundamen-
tals of man-to-man relationships.

Importance of Selling, Getting In,
Being a Pro, Buying Appeals; 30

min. Sinclair Weeks, Sec'y. of Com-
merce; Wade McCargo, Pres., Mc-
Cargo and Baldwin Stores; R. S.
Wilson, Exec. Vice Pres., Goodyear
Tire & Rubber Co.; and John M.
Wilson, Vice Pres., National Cash
Register Co., cover the points in
this film.

* :t; *

Getting Yourself "Hot," Getting
Yourself Ready, Sticking To It,
Helping Them Purchase; 30 min.
Joseph Kolodny, Managing Director,
National Ass'n. of Tobacco Distribu-
tors; Mrs. Brownie Wise, Vice Pres.
and General Mgr., Tupperware
Home Parties; John M. Fox, Pres.,
Minute Maid Corp.; and Mrs. Rita
Breithut of Gimbel Brothers, give
their ideas on the subjects of the

titles.

* * *

Handling Yourself Effectively, 20
min. .41an Bunce, screen and TV
star, gets laughs and profits from
them as he spends his off-day as a
wholesale salesman looking in on
masters of the retail trade.

Solid Gold Hours, 30 min., color ■
b/w, Dartnell Corporation. M(:
salesmen use their time conscie.
tiously, but even the best seldom x]
it as advantageously as they mig/
This film shows salesmen how ■
organize their time better to gs
more solid gold hours of selling, i
assistant of Father Time shows e!
cient methods and techniques; si'
teen tested principles of good tir
management are woven into t
script. The script allows the pictu
to be brought down to cases a
fitted to the problems of time c
ganization in selling a specific pre
uct or service. A time-utilizati>
chart is provided for this purpos
Source: Dartnell — purchase, col
$33.5, b/w $290; rental $1.00 p
person attending each showing wi
a minimum charge of $60.00 colt
$40.00 b/w, plus postage both waj

Story of Two Salesgirls, 12 mil
color, W. T. Grant. An unusual
light approach to the problem
maintaining a spic and span ret;
store. Shows what results whi
counters are not kept neat, and tl
effect by comparison of a well-ke
counter or department. Source: A-
Center — rental $1.50 for one da
plus shipping charges.

Streamline With the Lily Line,

min., b/w, Lily-Tulip Cup Cor
A sales training film on selling Li
Cone Cups wherever there is foui
tain service. Emphasizes the nece
sity of knowing each prospect ai
general business problems and iii
terests and of convincing him thi|
the Lily Line will benefit him pe-
sonally by reducing costs, increa
ing profits, being more convenien,
and winning new customers. Sourcij
A-V Center— rental $1.50 for on
day, plus shipping charges.

AUTOMATICALLY

for dramatized selling
and training that sticks

The DuKane Micromatic is the sound
slidefilm projector adopted as standard
by U. S. business and industry . . . fully
automatic operation keeps sound and
Ijictures always in jjerfect synchroniza-
tion; Redi-Wind film system eliminates
film rewinding; built-in DuKane qual-
ity assures you of sharp, clear pictures
and sound. Add audio-visual impact to
your sales messages and your training
programs . . . See and hear the Micro-
matic at your own desk.

Dept. BS-nO

CORPORATION

St. Charles, Illinois

BUSINESS SCREEN MAGAZINE

uccess Slorj , S min., b w ur color,
Crawley Films, Ltd. The oppor-
inities for Ijuildinp: a permanent
jreer starting as a salesclerk and
lovintr throuji-h the higher levels of
nployiuont to a position as a buyer.
puree: liilernational — p u r c h a s e.
iilor-.$^J.OO, b w-.'fari.OO: rental,
i>lor-$4.50 a day, $9.00 a week; b/w-
3.00 a day, $G.OO a week.

THE SALES MANAGER'S FILM GUIDE

elephone Techniiiue, 9 min., b w or
' color, Crawley Films, Ltd. Gen-
'ral telephone n\anners, knowledge
f stock, correct names and ad-
jresses and importance of descrip-
ive vocabulary when speaking- of
Merchandise. Source: International
'-purchase, color-$!tO.OO, b w-.$4o.OO:
lental, color-$-1..50 a day, $'.t.00 a
•eek; b w-.$3.00 a day, $6.00 a week.

he Things People Want, 20 min.,
b/w. Jam Handy Organization.
risualizes the importance of the six
Ireat interests of buyers and shows
low to present your product in
brnis of the customer's interest.
foints emphasized include knowing
iour product, creating the desire to
kvn, getting the decision to buy,
nd making delivery. Source: Jam
landy — purchase, $12,5; rental (can
ie applied to purchase within 30
lays) $2.5 for one day, $15 for
I'cond day, $10 each day thereafter.

fhis Thing Called Salesmanship, 34
I min., b w, Mullins Corp. Considers
Jie factors involved in the original
lesire, the contemplation, and final
lurchase of an item, and how the
talesman can fit his selling tech-
{iques to suit these developments in
he mind of the customer. .Source:
kusiness Education — rental, $G.00
inr one day, plus postal charges.

ource Addresses for above titles
|re provided on page .59.

This Way Please, 23 min., b/w,
Ken\ington Arms Co. Correct pres-
entation of a sales talk. Demon-
strates advantages of proper prepa-
ration on the part of the salesman,
and shows the value of getting the
dealer to determine the merits of
the product by himself. Explains
how to get the dealer's interest
' centered on the salesman and his
products. Selling of guns is used as
an example. Source: .V-V Center —
rental $1..50 for one day, plus ship-
ping charges.

Through the Mirror, 27 min., b/w.
Jam Handy Org. Presents good
and bad selling so that salesmen can
see themselves at their best and
worst — as the prospect sees them.
A typical salesman gets a series of
lessons in selling that gives him
food for thought and starts him off
on a train of self analysis. Source:
Jam Handy — purchase, $14.5. Rental,
$2.5 first week, $15 second week, $10
each week thereafter.

Two Salesmen in Search of an Order,

25 min., b/w. Dictaphone Corpo-
ration. Dramatizes selling techniques
by presenting an ideal salesman and
contrasting him with his direct op-
posite. Source: A-V Center — rental
$2.75 for one day, plus shipping
charges.

What Is Merchandising: Part 1 —
What History Knows, 12 min.,
b,'w, Seagrams Distillers. Traces
American merchandising from 1800
through 1953. Explains how mer-
chandising is the tool which enables
our distribution processes to bal-
ance increasing production. Shows
how merchandising is used to pre-
sent goods to the public in a per-

suasive and convincing way. Source:
.•\-V Center — rental $1.50, plus ship-
ping charges.

What Is .Merchandising: Part II—
What the Salesman Knows, 12
min., 1)/ w, Seagrams Distillers. This
film relates how the salesman of
1953 knows that his primary job
consists of giving service — fulfilling
the order after taking it. Specifically
demonstrates how the salesman
must be a merchandising man, able
to use his hands to set up a convinc-
ing display. Establishes display ac-
tivity as the key to good merchan-
dising and influencing the customer,
who has already seen the advertis-
ing, at the point of sale. Source:
A-V Center— rental $1.50 for one
day, plus shipping charges.

Who Threw the Monkey Wrench?, 8
min., b/w or color, Crawley Films,
Ltd. Mechanics of the sale; im-
portance of accuracy in one depart-
ment on efficiency of other depart-
ments. Source: International — pur-
chase, color-$H5.00, b, w-$45.00 :
rental, color-$4.50 a day, $9.00 a
week; b/w-$3.00 a day, $0.00 a week.

Where Rainbows Begin, 25 min.,
b/ w. National Cash Register Co.
Presents retail selling as the path
to the pot of gold at the end of the
rainbow. Points out seven funda-
mentals for good salesmanship: cul-
tivate a pleasing personality; follow
up sales tips given by customers;
know your merchandise; find out
what your customers want; plan
your presentation; increase your
average sale; and send your cus-
tomers away happy. Discusses each
point in detail, and contrasts correct
with incorrect selling in each case.
Source: A-\ Center — rental $1.75
for one day, plus shipping charges.

Why Sales Managers (io .Nuts, 10

min., b/w, Dartnell Corporation.
Produced to help upgrade the re-
ports salesmen and distributors in
the field send back to the home office,
this excellent meeting device makes
five important points for better sales
communications through dramatiza-
tion and discussion. By treating the
problem lightly, the film avoids
preaching. Applicable to any busi-
ness. Source: Dartnell — purchase
$85.00, rental $.50 per person per
showing, with $25 minimum charge,
plus postage.

You .\re The Star, 35 min., b/w,
.Allied Stores Corp. Sets up the
salesper.son as the star of the retail
store. Portrays good and bad selling
techniques and helpful suggestions
to the salesperson in training. Tells
how to use the set-up or "trading-
up" sales techni(|ue. Stresses im-
portance of salesman-customer rela-
tions. Source: A-V Center — rental
$1.50 for one day, plus shipping
charges.

SOUND SLIDEFILMS FOR SALES GROUPS: FREE LOAN

The Future of America, sound slide-
film, 25 min., b\v and color, .Assn.
of National .Advertisers. A positive
answer to counteract negative or

ional salesman

discouraged thinking about Amer-
ica's future, with a factual presenta-
tion on the tremendous changes tak-
ing place in the country and the
great needs which are re.sulting from
these changes. Source: .Assn. Nal'l.
-Advertisers — free loan.

13-lb. package

Unique, new DuKane "Flip-Top" projector malces every
neophyte a professional salesman . . . Doubles the effectiveness
of your experienced sales people! Delivers the message the way you
want it, complete with sight and sound. Open the lid, plug it in, slide the record in
the slot, and the Flip-Top starts selling instantly. Ideal for desk-side prospects or
small groups. Complete with built-in screen. Film rewinds automatically.

How to Evaluate and Develop Mar-
keting Concepts, sound slidefilm,
b/w, Petrik & Stephenson, Inc.
Explanation of title subject; also
how a company can evaluate newly-
introduced marketing programs of
its competitors. Based on four years
of research in which an ad agency
isolated and analyzed the constant
factors contributing to the success
of marketing programs by leading
companies. .Source: Petrik & Ste-
phenson.

For a demonslralion at your own desk, write or wire
]^ El CORPORATION • DEPT.BS-IIO. ST. CHARLES. I LLl NOIS

Sales Report — Zero, 12 min,, color
ssf., Transfilm, Inc. Presents the
problems and potentials of sound
slidefilms in business and industry.
Incorporates excerpts from Trans-
film productions now in circulation
in manufacturing, advertising, sales,
public relations, and employee train-
ing. .A production background takes
the viewer through the processing
of a sound slidefilm from initial out-
line to final screening. Emphasizes
the need to take caution to determine
the need, the audience, and the mes-
sage before the film medium is
chosen for a particular company's
purposes. Source: Transfilm — avail-
able on letterhead request. (over)

NUMBER 6 • VOLUME 21 • 1960

THE SALES MANAGER'S FILM GUIDE

Sound Slidefilm Programs Available for Rental and Purchase*

AffRressive Selling Program, 8

sound slidefilms, 15 min. each,
b/w, Rocket Pictures, Inc. Another
attitude series for the salesman,
pointing up advantages he can take
from certain customer reactions,
plus planning the sales campaign.
Titles are: Creative Selliny, Atti-
tude That Gets Husiness, What Do
You Sell?, Bji-Pasninr/ Sales Resist-
ance, Are Prospects Different?, Pride
i)i Price, Close Isn't Closed, and
Human Relations in Selling. Source:
Better Selling B u r e a u — purchase,
complete $320.00, leader's manual
included. Titles, each, $60.00.

lichind the Counter, 5 sound slide-
films, approx. 10 min. each, b/w.
Jam Handy Org. This series is de-
signed to make retail sales training
sessions more effective. It can be
used in combination with Through
the Mirror. Titles are : Friendliness
Behind the Counter; Attentiveness
Behiyid the Counter; Helpfulness
Behind the Counter; Sincerity Be-
hind the Counter; Enthusiasm Be-
hind the Counter. Each deals with
the aspect of retail selling suggested
by its title. Source: Jam Handy —
purchase, $1.52. .50. Rental, $25 first
week, $15 second week, $10 each
week thereafter.

Better Sales Meetings Series, 6
sound slidefilms, color, Wilding,
Inc. Series designed as basic aids tn
improve sales meetings; individual
films are complete in themselves,
with introduction and review. Titles:
Who's Your Customer? — helps the
.salesman to remember his cus-
tomer's problems, his reasons for
buying; What Did You Say You
Were Selling? — on problem of in-
complete product knowledge, relat-
ing product to buyer; You Got to
Know the Territory! — on working
a territory, digging up prospects;
How To Sell Yourself — reminders
to salesmen about personal man-
nerisms, appearance, speech; By The
Book-.' — how to get experienced, or
new .salesmen to follow the line of a
sales campaign; Asl; For the Order!
— how to get gracefully from the
selling message to the blunt question
without putting an end to the sales
opportunity. Source: Wilding — pur-
chase, series $245.00.

Business Insurance Training Pro-
gram, 1 sound slidefilms, approx.
15 min. each, color, Rocket Pictures
Inc. Designed for insurance general
agents and underwriters, these film-
strips, records, and meeting chair-
man's manual form a complete
agent-training program. Film #2
also serves for consumer-selling.
Titles: Additional Commissions; The
Question Is, What Do I Do Noie?;
and On Your Way. Source: Better
Selling Bureau — purchase complete,
$240.00.

•Source Addresses for slidefilms
listed here are on Page 59.

Drug Store Selling Program —
Part I, 6 sound slidefilms, 15 min.
each, b/w, Rocket Pictures, Inc. For
retail druggists and sales personnel.
Titles: You in the Drugstore; What
Do You Sell?; Selling Gift Items;
Are Customers Different?; Building
Displays; Human Relations in Sell-
ing. Source: Better Selling Bureau —
purchase, complete, $125.00.

Drug Store Selling Program —
Part II, 6 sound slidefilms, 15
min. each, b, w, Rocket Pictures, Inc.
Continuation of sales training for
druggists and sales personnel.
Titles: As Others See Us; Handling
Complaints; Selling Baby Needs;
How to Use the Telephone; Yonr
Cosmetics and Toiletries Depart-
ment; Enthusiasm in Selling.
Source: Better Selling Bureau —
purchase, complete, $125.00.

Guideposts to Better Selling, set of

6 sound slidefilms, 15 min. each,
color. General principles for sales-
manship improvement. Titles: Sales
Success Via the Professional Route;
Make Ready, and Selling Yourself;
D e V e I o p i n g E.cplanations That
Create Desire; How to Take the
Bug-a-Boo Out of Objections; Ad-
ditional Techniques to Logically
Overcome Objections; and Recogniz-
ing Sales Resista)icc and Elimi)iat-
iiig It. Source: Swank — rental, $60
for two weeks, $10 for each addi-
tional week.

Here's How, sound slidefilm, 11 min.,
b/w, Lily-Tulip Cup Corp. A sales
training film on Lily-Tulip water
cups. Lists the various types of
potential customers and tells how
to overcome sales resistance in
places where individual glasses are
used, where a system not re(|uiring
cups is employed, and where a
competitor's product is being used.
Source: A-V Center — rental $1.50
for one day, plus shipping charges.

How People Buy, slidefilm, 46 fr.,
b/w. General Electric Co. Lists
and explains five buying decisions
that a person makes before he buys
anything. How the salesman can in-
crease his sales by discovering which
decision the customer has not made
— and by helping him to make it.
Source: .\-V Center — rental $1.00
for one day, plus shipping charges.

How to Make More Money with
Direct Mail Advertising, 17 min.,
sound slidefilm, color. Reuben H.
Donnelley Corp. Animated cartoon
explains how direct mail advertising-
is created and campaigns planned
by following local mailings. Subject
matter: introducing new products,
softening prospects, getting sales
leads, producing orders, developing
markets, bringing customers into
your store, stimulating old cus-
tomers, reselling lost customers,
goodwill, cutting sales costs. .Source:
Direct Mail Ad. Rental $10.00.

Keys to Human Relations in Selling,

5 sound slidefilms, approx. 10 min.
each, color, Dartnell Corp. Creating
mood, getting buyer to like you,
getting buyer to listen and under-
stand, and overcoming doubts are
discussed in this series. Titles are:
The Master Key of Empathy, The
Key of Recognition, The Key of
Consideration, The Key of Com-
munication, and The Key of Securi-
ty. A set of five review books and
leader's guide are included in set.
Source: Dartnell — purchase, $250.00;
rental, $60.00 for two weeks and
$10.00 each week thereafter.

How to Sell As Customers Like It,

five 15-min. ssf, color, ICR Corp.
Five sound slidefilms on how to build
more sales by keeping your present
customers sold. Objective is to show
how to win and hold customer loyal-
ty for greater profits. Source: ICR
— purchase, $250; rental, one day,
$.50.

How to Take the Guesswork Out of
Your Hiring, 12 ssf, b/w, ICR
Corp. A series of 12 sound slidefilms
directed by Dr. Robert N. McMurry,
covering all phases of personnel
selection from initial contact to final
hiring or rejection. .Source: ICR —
purchase, $475.00; rental $95.00.

New Car .Selling Series, 6 sound
slidefilms. anprox. 15 min. each,
b/w, Rocket Pictures, Inc. Designed
for the retail car salesman, this
series spotlights certain problems
and aspects which make or lose sales.
Titles: You're Up; The Presenta-
tion; The Demonstration ; The Ap-
iiraisal; The Close; Prospecting.
Source: Better Selling Bureau — pur-
chase, complete, $125.00, leader's
manual included.

Retail Selling, 6 sound slidefilms,
approx. 15 min. each, b/w, Rocket
Pictures, Inc. Program includes
Leader's Manual. Titles: Human
Relations in Selling; What Do You
Sell?; Are Customers Different? ;
.As Others See Us; Handling Com-
plaints; Enthusiasm in Selli}ig.
Source: Better Selling Bureau — pur-
chase, complete, $125.00.

Selling A gainst Resistance, 6

sound slidefilms. 12 to 15 min.
each. b/w. Dartnell Corp. The series
trains salesmen in aggressive sales-
manship with each film keved to
today's selling conditions. Scriots
were prepared by Richard Borden,
of selling team of Borden and Busse.
Titles are: How to Close Without
Tricks or Traps; How to Make Your
Selling Points Penetrate; How to
Overcome Objections Unobjection-
ably; How to Outsell Competition;
How to Be a Good Public Speaker
Sitting Dotvn ; and How to Make
Yonr Customers Like You, Trust
You and Stick to You. Source: Dart-
nell—p u r c h a s e $225.00 ; rental,
$75.00 for two weeks or less.

Selling America .Series, 5 so'd
slidefilms, approx. 10 min. eii
b/w. Jam Handy Org. Further poig
up "good selling" methods demi-
strated in motion picture, J'lj
Franklin Sells Today. Getting Tim
Talking, Being Agreeable, Gettg
Together, Keejting Your Neck '
and Telling the Whole Story e
the individual titles, each dem -
strating one of Ben Frankl;s
principles of selling as applied p
today's competitive market. .Sour :
Jam Handy — purchase, $137 i.
Rental, $25 first week, $15 seed
week, $10 each week thereafter.

Selling Is Mental Series, 6 sod
slidefilms, approx. 15 min. ea,
color. Rocket Pictures, Inc. Te
psychological approach to success^
selling and customer relations. Tits
are: The Power of Mental .Attiti's
in Selling; Turning a Deaf Earn
Sales Resistance; Closing the Sm;
Developing the Right Attitude '.l-
ward Price; Developing the Riik
Attitude on a Call Back; and S'-
ing the End Result First. Sour :
Better Selling Bureau — purcha ,
complete, $.300.00, leader's man I
included. Individual Titles, ea .
$60.00.

Speaking of Selling Training Pt

gram, 6 sound slidefilms, appr .
10 min. each, b/w, Henning :
Cheadle, Inc. A series of filmstrS
and records devoted to the prof ■
sional salesman, giving him partii •
lars in various aspects of his wo .
Titles are: Let's Be Professiotj,
About It; Get More Seconds Fri
Your Working Day; What Malf
People Buy?; Don't Let Objectii-^
Get Yon Down; Price Is Part jf
Every Sale; and Close the Sol,
But Keep the Door Open. Esj
covers one specific aspect suggesljl
by the title. Source: H & C — pi}-
chase $225.00 per set, $40.00 ]T
subject.

Supervisor Training on Human If
lations, 8 sound slidefilms, appr
15 min. each, b/w, Rocket Pictur
Inc. Basic course fits any organi;
tion to forge management personi
into more eff'ective team, to devel
leadership at all levels of respon
bility. Designed for eight 2-hc
planned conferences. Leader's Ms
ual, follow-up material. Titles: I
Supervisor's Job; Interpreting Co
pany Policies; The Supervisor as
Representative of Management; t
duction and Job Instruction; He
dling Grievances; Maintaining D
cipline; Promotions, Transfers a
Training for Responsibility; P.-
moting Cooperation. Source: Betr
Selling Bureau — purchase, comphf
$.320.00; individual Titles, eaf
$60.00.

Top Dog, 3 min., color sound sli<
film. A new type of short shi
slidefilm that puts a "shot of humc
into your sales meetings. A welcoij
break in any meeting program,
regain attention and create m
enthusiasm. Salesmen, especial
appreciate this film because t
punch line is aimed at the sali
manager. Source: Close and Patej
aude — purchase $29.95; ten-day pi
view, $9.95.

BUSINESS SCREEN MAGAZIN

VHERE TO GET SALES FILMS LISTED FOR FREE LOAN

Vmerican - Standard — A ni t'liiaii -
Standard (American KadiaUir and
standard Sanitary Corp.), 40 West
lOth St., New York IS, N. Y.

Issn. Nat'l. Advertisers — .Associa-
tion of National Advertisers, Inc.,
155 East 44th St., New York 17.

jeII_The Hell System. Contact local

Bell Telei)hi)ne Company peneral

nanager or Public Relations Dept.

QM — General Motors Corp. Three
I offices: Western States — GM
Porp., 508 First Western Bank Bldg.,
^05 MontRomery St., San Francisco
II, Calif.; New York City Parcel Post
^one 1 and I.on;; Island — GM Corp.,
public Uelations Staff Film Library,
(775 Broadway, New York 19, N. Y.
fVU other states and part of N. Y.
ptate not included in above — GM
Porp., Film Library, GM Bldg.,
Detroit 2, Mich.

Johnson — Johnson & Johnson, Mer-
! chandisinp: and .Advertisinsr Dept.,
Klew Brunswick, N. J.

I^ife — Life Magazine, 9 Rockefeller
Plaza, New York 20, N. Y.

Hodern — Modern Talking Picture
Service, Inc. Five main offices: 3

SOURCES OF SALES FILMS FOR RENTAL OR PURCHASE

F. .'•.4th St., New York 22, N. Y.;
210 Grant St., Pittsburgh 19, Pa.;
1221 Maccabees Bld^.. Detroit 2,
Mich.; 1 Prudential Plaza, Chicago
1, 111.; 613 Flower St., Los Angeles
17, Calif. (23 other distributing
liliraries in major U. S. cities) see
phone book for local source.

Petrik & Stephenson— P & S, Inc.,
1405 Locust St., Philadelphia 45,
■pa.

Republic — R e p u b 1 i e Steel Corp.,
Commercial Research Div., 143(i
Republic Bldg., Cleveland 1, Ohio.

Shell— Shell Oil Co. Three offices:
50 West 50th St., New York 20,
N. Y.; ()24 S. Michigan Ave., Chi-
cago 5, 111.; 430 Peninsular Ave.,
San Mateo 8, Calif.; P.O. Box 2099,
Houston 1, Te.xas.

Standard — .Standard Pressed Steel
Co., .Advertising Dept., Jenkin-
town, Pa.

Transtilm — Transfllm-Caravel, Inc.,
35 West 45th St., New York 36,
New Y'ork.

Wood — Wood Conversion Co., First
National Bank Bldg., St. Paul 1,
Minnesota.

V-V Center — Audio-Visual Center,
The City College, 17 Lexington
Vve., New" York 10, N. Y'.

Jates — Bates Manufacturing Co.,
Motion Picture Dept., 63 Vesey
5t., New York 7, N. Y.

letter Selling Bureau — Better Sell-
ing Bureau, 6108 Santa Monica
Blvd., Los Angeles 38, Calif.

Business Education — Business Edu-
cation Films, Film Center Bldg.,
30 Ninth Ave., New Y'ork 36, N. Y.

For 16mm. Film — 400' to 2000' Reels

Protect your films

Ship in FIBERBILT CASES

Sold at leading dealers

bear

this

TRADt

MARK

Close & Patenaude — Close & Paten-
aude, 1617 Pennsylvania Blvd.,
Philadelphia 3, Pa.

Dartnell — The Dartnell Corporation,
4660 Ravenswood Ave.. Chicago
40, III.

Direct Mail .Ad. — Direct Mail Ad-
vertising Association, Inc., 3 East
57th St., New York 22, N. Y.

EBF — Encyclopaedia Britannica
Films, 1150 Wilmette Ave., Wil-
mette. 111.

Fortune — Fortune Films, 9 Rocke-
feller Plaza, New Y'ork 20, N. Y.

H & C — Henning and Cheadle, Inc.,
10010 Greenfield Road, Detroit 27,
Michigan.

ICR — ICR Corporation, 635 Madison
Ave., New York 22, N. Y'.

Ideal — Ideal Pictures, Inc., 58 East
South Water St., Chicago 1, 111.

International — International Film
Bureau, Inc., 332 South Michigan
-Ave., Chicago 4, 111.

Jam Handy — The Jam Handy Or-
ganization, 2821 East Grand Blvd.,
Detroit 11, Mich.

McGraw — McGraw-Hill Book Com-
pany, Text-Film Dept., 330 W.
42nd St., New York 36, N. Y.

Roundtable — Roundtable P r o d u c-
tions, 8737 Wilshire Blvd., Beverly
Hills, Calif.

Strauss — Henry Strauss P r o d u c-
tions. Inc., 31 West 53rd St., New
Y'ork 19, N. Y.

Swank — Swank Motion Pictures,
Inc., 621 Skinker Blvd., St. Louis
5, Missouri.

Wilding — Wilding Inc., 1345 Argyle
St., Chicago 45, 111.

If you wanf the IMPACT
of ne^ ideas we have
the creative hands to pro-
duce resounding results
... in the largest, most
complete nevs/ facilities
between Detroit and
New York.

HOLLAND'WEGMAN PRODUCTIONS

Amotion pictures for business, industry and television

207 DELAWARE AVE., BUFFALO 2. N. V.

FOR YOUR NEXT PRESENTATION

Have you considered . . .

• Rear Projection?

• Wide Screen Format?

• Remote Push Button Control?

• Extreme Portability?

• Animated Props?

If you have the film, we have the equipment

• Screens with draperies
• Portable Stagettes

• Special Projectors, Still or Movie

• Lighting & Sound

• Automated Controls

• Engineering Supervision

WILCOX-LANGE inc.

3925 N. PULASKI ROAD . CHICAGO 41, ILLINOIS

S<i^ "^Kectiiu^ S<^fi*Heiti SfieauUuti. -

'VUMBER 6

VOLUME 21

1960

New AUDIO-VISUAL Equipment

Recent Product Developments for Projection and Production

The Cinesalesman "Model 4"

16mm Cinesalesman Units Help
Stimulate Television Film Sales

A A new sales tool simulating
television has been developed for
use by TV stations, time salesmen
and advertising agencies. Com-
pletely self-contained in an easy-
to-operate unit, the Cinesalesman
Model 4 by Busch Film & Equip-
ment Co. has a built-in rear-pro-
jection screen that eliminates
room-darkening. Up to 30 min-
utes of sound film can be accom-
modated, and automatic rewind
provides continuous showing.
Reel arms may be attached for
longer films. Having the appear-
ance of a TV set for studio or
agency use, the unit may be used
for previewing a film for a client
in order to view it as it will ap-
pear on the television screen. For
full information, write New Prod-
ucts Desk, Bu.siNEss Screen,
Chicago 26. t^^

* * *

60-Second Processing Develops,
Fixes 16, 35mm Films in Camera

vv A revolutionary technique to
process 1 6 and 35mm motion pic-
ture film in the camera in less
than 60 seconds is being distrib-

Ruproroll (ii>i>) in a camera

uted by Camera Equipment Co.,
Inc. Rapromatic Processing auto-
matically develops and fixes film
through the use of Raproroll, a
chemically presaturated paper
material in roll form, inserted in
the magazine or other processor.
A mechanical squeezing action
develops and fixes film on contact
as footage is being shot. The
camera stays dry, since no fluids
or applicators are used. The rapid
processing does not afl^ect results
— high image quality, maximum
contrast, and fog levels as low as
.10 are still attained. For infor-
mation on this processing adapt-
able to all special requirements,
write New Products Desk, Busi-
ness Screen, Chicago 26. ijf

McClure Model "61" Slidefilm
Projector Is Light, Compact

Lightest in the 1961 line of
McClure sound slidefilm equip-
ment is the company's new model
■■61."" an II -pound compactly-de-
signed projector.

Other features of the "61" are
a new lens system for brighter
pictures, an interruption switch
which allows the operator to inter-
rupt the program at any point and
resume immediately without loss
of narration or picture continuity,
and a sound system that takes both
33-''? and 45 rpm records up to
12 inches.

There is also storage space be-
hind the shadow box screen for
literature and record storage as

at the

your

creative

work

is in

hands

experts

hs.h*

GEO. \^. COLBURN LABORATORY, Inc.

ie4 N. WACKGR DRIVE • CHICAGO O. ILL.

COMPLETE LABORATORY SERVICE FOR 16 MW • EDITING
RECORDING • TITLING • RELEASE PRINTING • FILM STRIPS

McClure "Model 61" Projecto

well as a special new compa
ment for film and cord storaj.
For complete details and pric
write New Products Desk, Bv
NESS Screen, Chicago 26.

Ozafax Product Line Describee,
In New Informational Brochure)

'tK A six-page brochure, "Ns
Ozafax Products," explaining t
features and advantages of a m
line of semi-dry diazo material
is available on request to the Ozl
lid Division of General Anili
and Film Corp.

The newly introduced Ozaf
product line has been develop
for both engineering drafting roc
and general office copying. T
brochure discusses paper printi
speeds and weights, explainil
uses and advantages of each typ
Material is included on develops
diazo intermediates, correctoi
and time and cost-saving tec
niques.

One page is devoted to quali
control data and its result in d
pendable printing speeds, ext
long contrast and long range eco
omy to users. For a copy of tl|
brochure, write to the Ozalid E|
vision. General Aniline and Fill
Corp., 65 Corliss Lane. Johnsc'
City, New York.

Lenses With Long Back Focus
For TV, Special Applications

■k A new series of lenses is a
nounced by Bausch & Lomb f:
motion pictures, television aij
special-purpose applications. TIj
series includes a choice of eigi'
lenses, made from new glasses
high index, with focal lengtl
ranging from 20mm to 9" (speej
of f/2.0. both f and t stopped ).j*j
focal lengths cover 35mm motici
picture frame, and lengths fro
3" to 9" cover 70mm frame
Back focal lengths range fro
33mm to 133mm. Excellent resi
lution and even distribution i
light meet specifications needei
for television, commercial art.
military use. Custom service di
sign is ofTered to adapt the:
lenses to individual focusing. !

BUSINESS SCREEN MAGAZIN

Film Makers Record Own Mixed
Soundtracl< on S-221 Projector

A l-"catures of a new 1 6111111 mag-
netic-optical sound projector, the
Bolex S-22i. introduced by Pail-

Bolex Model S-221 Projector

lard Inc., enable the 16mm film
maker to record his own sound-
tracks directly on the film, pro-
ducing sound films with music,
narration and sound effects with-
out a recording studio. The sound
unit reproduces a track in high
fidelity, such as is possible with
professional studio tape recorders.

Economical and time-saving,
the S-22I"s overplay feature al-
lows the recording of one track
directly over another without eras-
ing, making it possible to build
and test a complete soundtrack.
The PA system amplifier adapts
to the presentation of lecture films
where the lecturer can connect a
tape recorder or phonograph with
the music track, as well as his
own microphone, to the projector,
thereby mixing the two "live
tracks"" while projecting the film.

The projector, with a 2.000-
foot film capacity, has pushbutton
sprocket guides for simple thread-
ing. A built-in automatic frame

counter makes it easy to reverse
and review a section of the film.
Picture brightness is assured even
in large auditoriums with the six-
element ."SOmm f 1..'^ Hi-Fi pro-
jection lens. For complete details
and price information write New
Products Desk, BusiNiss Screen,
C"hicago 26. ^

* + *

Motor-Drive for Zoom Lenses
Gives Smooth, Easy Settings

A \ariet\ of remote-control a|i-
plications are possible with a new
motor-drive for the zoom move-
ment of the 17-70 Angenieux
varifocal lens by Arrificx Corp
of America. A miniature motor
and gear mechanism is mounted
directly on the lens barrel by
means of a special split-ring clamp,
and the control unit is designed to
mount on the panhead handle.

The unit provides tinger-tip
convenience and smooth, readily

Arriflex' Motor Drive ileft)

duplicated zooms. Model 70 vari-
focal lenses already in the field,
as well as new lenses, may be
equipped with the motor-drive.

Mounted on an Arriflex 16, the
miniature motor operates from the
same 8-voIt DC battery as the
camera. For additional informa-
tion and prices, write New Prod-
ucts Desk, Business Screen.

MAX HOWE

FILM PRODUCTIONS

910 St. Cloud Street • Rapid City, South Dakota

Specializing in motion picfures

for the livestock industry

|iV^ll^..fromS.O.S
the GyroSphere Junior Tripod

LKVEM. THE HAMJ.

TUArS Af.L

Now ... the famous S.O.S Junior
Tripod is available with an impor-
tant new feature ... a Ball-Socket
Mount! Just loosen the control knob
and adjust the ball until the bull's-
oye spirit level indicates correct
position. Instantly you're ready for
perfectly aligned shooting without
troublesome tripod leg adjustments.
Kor easy set-ups and sturdy support,
it's the S.O.S GyroSphere Junior
Tripod!

• One-piece leg-lock for quick
easy operation.

• Twin point shoes assure rock-
steady shots at both high and
low positions.

• Holds most 1 6mm cameras in-
cluding Arriflex 16 & 35, Auri-
con Pro, Bolex, Cine Voice,
Eyemo, Filmo and Maurer.

• Seasoned, solid, V-grooved
hardwood legs, oil treated and
waxed for smooth, non-sticking
action.

• Fully guaranteed against de-
lects in materials and work-
manship.

S.O-S CytoSphcTV D«^luxe Jr. Tripod

(less bait adopter) iliuslraled (110.00

SOS GyroSphere Slandord Jr. Tripod

lies* ball adopfef) $ 99.50

BoM Adapter for SOS Junior and

olher free heods $ 39.50

Ball Adapter for Viscomotic ar>d other
fluid heads, including knob and
level $ 44.50

Extra large head-
required . .

nounting knob, !f

$ 6. 50

S.O.S CIIMEIV1A SUPPLY CORP.

Dept. H, 602 West 52nd St., New York 19, NY— PLaza: 7 0440— Cable: SOSound

Western Branch: 6331 Hollywood Boulevard, Hollywood 28, Calil, — Phone: HO 7-2124

Looking for Proiection or Production Equipment? Send Your Request to the
New Products Desic, Business Screen, 7064 Sheridan, Chicogo 26 for ActionI

NUMBER 6 • VOLUME 21 • 1960

DUALITY-BILT

Film Shipping Cases

News-Briefs Along Our Manhattan Beat

A Honndnp of Timely Ilrms From Bob Seymour's N^olt'book

• Best quality domestic fibre

• Heavy steel corners for
added protection

• Durable 1" web straps

• Large address card holder
with positive retainer spring

• Sizes from 400' to 2000'

ointR ■yuALiiv-iiiLT'" items:
Salon Print Shipping Cases
Sound Slidetilni Shipping Cases

(for Transcriptions & Filmstrips)
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold up

to 6 strips plus scripts)

Write direct to
mnviifocturer for catalog

WM. SCHUESSLER

361 W. Superior St., Chicago 10, III.

We Cover
The World

We point with pride to the
clients we have served/
including;

Canadian Broodcasttng
Commission.

A world-wide organization with
headquarters in Chicago.

A leading television company
in Hollywood.

Shooting in England, Switzer-
land, France^ Italy.

Our business is
motion pictures.

We know our business.

tft»*

.ti»**

537 N. HOWARD ST.
BALTIMORE 1, MD.

Transfilm-Caravel to Occupy
New Pork Avenue Quarters

■ik Transliini-Caravei, Inc., indus-
trial film producers, will move
(by year-end) to the 22-story of-
fice building now under construc-
tion at 445 Park Avenue, New
York City. The entire sixteenth
and part of the seventeenth floors,
consisting of more than 13.000
square feet of space, will be used
by Transfilm-Caravel for execu-
tive and general offices. Present
location of the firm is at 35 W.
45th St. 9

:!; * *

Timely Election Film Package
Offered by Association Films

# Association Films, Inc., has pre-
pared a special "election package"
comprised of films on the Presi-
dency, foreign affairs, national
purpose, the Capitol, and other
subjects that have bearing on the
forthcoming elections. The films
will be available to television sta-
tions on a free-loan basis.

Channel 13's Station Breaks
Right Out of the Phone Book

. Love and Kisses, Barnum and
Bailey, Nixon and Kennedy and
Morning, Noonan and Knight are
some of the people living in New
York who will be seen on Wnta-
Tv during the fall season.

They will be seen in the first of
Channel 13's new station breaks
used to identify the station. Film-
ing is by Gerald Productions.

"One of the great reference
books of our time is the telephone
book — the source material for this
series. Actually, as has been said,
it's not much of a plot, but what a
cast of characters," says Ted Cott,
vice-president of Wnta-tv.

Viewers will hear such people
as Rosemary Love, Charles Kiss,
Jr., and Mrs. Robert Kiss say that
it's all "Love and Kisses on Chan-
nel 13." Roland P. Barnum and
George Bailey will tell viewers
that "the greatest shows on earth
are on Channel 13." David A.
Nixon, Jr., and Carl F. Kennedy
say "everyone votes for Chan-
nel 13." John B. Morning, Denis
Noonan and Ralph A. Knight will
tell why "morning, noon and
night" everyone watches Channel
13.

Others from the New York
metropolitan area who will sing
the praises of Wnta-tv are
Romeo and Juliet; Napoleon and

Josephine; Fine and Dandy;
Hook. Line and Sinker; Scotch
and Soda; Faith. Hope and Chari-
ty; Grinn and Barrett; Rock and
Roll; High and Lowe; Rich and
Poor; Touch and Gough; Rant
and Rave; Red White and Blue;
and Sink and Swim. 9

Audio Techniques, Service Co.
Formed by Sound Technicians

■ Audio Techniques. Inc., a com-
prehensive film and tape sound
recording service, has been
formed by three New York sound
technicians. Offices and studios
are at 247 West 46th Street, New
York.

The three principals of the new
company, which will offer an in-
tegrated audio service to New
York's motion picture and record-
ing industries, are John H. Beau-
mont, Lawrence J. Kreeger and
Howard M. Lawrence.

Mr. Beaumont, an audio tape
engineer, is the former Eastern
branch manager of the United
Stereo Tapes Division of Ampex
Audio, Inc. He has been head of
Audio Design Associates and
chief engineer for both Vanguard
Recording Society and Livingston
Audio Products.

Mr. Kreeger is the former
supervising film editor of Trans-
film-Caravel, Inc. Previously, for
a period of five years, he was film
editor for March of Time.

Mr. Lawrence has been, since
1956, production supervisor for
Robert Lawrence Productions.
From 1951 to 1956 he was pro-
duction manager of the A-V Tape
Libraries Division of Audio-Video
Recording Company. 5^

Prichett to Sudler-Hennessey

•k Harry W. Prichett has been
named vice president of the audio-
visual division of Sudler & Hen-
nessey, Inc. ^

* * *

Evening Course in Editing
Offered at N. Y. City College

■fv Sidney Meyers, screen direc-
tor whose films include the
award-winning The Quiet One,
has joined the faculty of City
College (N.Y.) Institute of
Film Techniques.

Mr. Meyers conducts an eve-
ning course in advanced edit-
ing for professional film-mak-
ers and advanced students dur-
ing this fall term. ■»

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BUSINESS SCREEN MAGAZINE

PICTURE PEOPLE

A. N. Brown Is Marketing Mgr.
Of Magnasync's Nomad Division

l4' A. N. Brinvn lias joined Mag-
nasync Corporation. North Holly-
wood. Calif., as marketing man-
ager of the firm's Nomad Di\ ision.
it was announced by O. .1. White,
president.

Brown, a member of the S.M.-
P.T.E.. had pre\ioiisly been with
Baeh-Aurieon. inc.. for twelve
years, and was vice president in
charge of sales at the time of
resignation.

Magnasync manufactures mag-
netic recording systems for studios
and home movie making, and in-
strumentation svstems fcir indus-
try. ■ 9
* * *

Canada's Crawley Films, Ltd.
Elects Chas. Everett Vice-Pres.

Charles E\erett. Director of
Administration of Crawley Films.
Ltd.. leading Canadian film pro-
ducers, has been elected a Vice
President and made Treasurer of
the company. Before joining
Crawley Films, he was a Group
Manager and Buyer at T. Eaton
Co.. District Manager at Imperial
Oil, and Production Manager at
R. L. Crain Co. 9

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' New Life For Old Film

Long Life For New Film

Max Howe's Son, Alan, Joins
Him in Film Production Company

New staller at Ma.\ Howe Film
Productions. Rapid City. South
Dakota, is Alan Howe, making it
a father-son team.

Alan. 22. recently completed a
tour of duty with the Naval Photo
Unit and joined the company as
Art Director and Assistant Cam-
eraman.

According to Ma.\. Alan began
his-photographic career at the age
of 10 when he captured Fiit
magazine's "Picture of the Week""
with a shot of a speeding motor-
cyclist racing to his death spill
during tryouts at Black Hills Mo-
tor Classics 1949. ^
* * *

Alexander Film Co. Promotes
Bennett to Sr. Acct. Executive

John F. Bennett has been pro-
moted to Senior Account Execu-
tive at Alexander Film Co.. it was
announced by Keith Munroe,
president. Alexander Film Co., of
Colorado Springs, is a producer
and distributor of advertising and
industrial lilnis, \^

Pelican Films Names Statler
to Head Live Action Divisions

Pelican Films. Inc., a leading
supplier of animated TV commer-
cials in the major New York mar-
ket, has entered into live action
motion picture production for the
first time.

Marc T. Statler. formerly ex-
ecutive producer at Elliot. Unger
& Elliot, has been appointed vice-
president in charge of Pelican's
live motion picture activities. ^

Lawrence's New Sales Chief

Kurt Blumberg has been ap-
pointed vice president in charge
of sales for Robert Lawrence Pro-
ductions. New York. He was for-
merly with United Artists-Tele-
vision. Inc., as manager of sales
and operations. 9

:I: * *

Kosh Joins Producing Artists

•k Producing Artists. Inc.. New
York, has named William Kosh
to the new post of executive
editor.

Mr. Kosh. who is completing
his 24th year as an editor, goes to
P.A. from TV Graphics. ^ 9

Jaeger in Sales Promotion at
Chicago's United Film Studios

Harry Jaeger has been ap-
pointed to the Merchandising and
Sales Promotion Department of
United Film & Recording Studios,
Inc.. Chicago, according to Wil-
liam L. Klein, president. ff

When you have a story to tell, let Campus Films tell
It — skillfully, dramatically, persuasively.
Call or wrife Naf Campus, President —

Campus Film Productions, inc.

20 East 46th Street • New York 17, N. Y. • Phone: MUrray Hill 2-8735

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NUMBER 6 • VOLUME 21 • 1960

BUSINESS SCREEN EXECUTIVE

NEWS OF STAFF APPOINTMENTS AND AV INDUSTRY DEVELOPMENTS

centration Camp, later becomin
director of photography for th
65-minute film which documente
the inhumanities and horrors c
that concentration camp. ^

I Parthenon's Perry King . . .

Producer-Writer Perry King
Joins Parthenon Pictures StafF

V Perry King, film producer-
writer, has joined Parthenon Pic-
tures as executive assistant to
Charles Palmer, handling client
relations and production coordina-
tion out of the Hollywood studios.

King has a quarter-century of
film production experience having
held posts as an associate producer
with Frederick K. Rockett Co..
and during the war. Motion Pic-
ture Coordinator at the Photo-
graphic Sciences Laboratory in
Anacostia.

He later founded and was presi-
dent of Polaris Pictures. King also
organized and was co-chairman
of the Joint Technical Committee
of the broadcasting and film in-
dustries which established stand-
ards for telecast films. 9

Joseph Mack Elected President
of the Filmack Corporation

•^ New president of the Filmack
Corporation, 41 -year-old film stu-
dio, is Joseph Mack, recently
elected at the annual board of
directors and stockholders meet-
ing in Chicago. Mr. Mack has
been with Filmack for 16 years,
and has served as head of pro-
duction and treasurer. He suc-
ceeds Irving Mack, who becomes
chairman of the board.

Also elected to office at the
meeting were Bernard Mack,
secretary; Donald Mack, treas-
urer; and two new directors,
Charles King and Morris Silver.

Robert Lawrence Names Peter
Cooper as Executive Producer

Peter Cooper has been ap-
pointed executive producer of
Robert Lawrence Productions,
New York and Hollywood. He
will supervise all of the company's
live action and animated commer-
cial production in the United
States, and will also continue as

executive producer of Robert
Lawrence Animation, the position
he has held since the company
was formed in January. 1959.

Mr. Cooper joined UPA, New
York, in 1955, and served as pro-
duction manager for two years.
He joined Robert Lawrence Pro-
ductions in 1958 and one year
later the department he headed
became a corporation, Robert
Lawrence Animation, with a staff
of 15. ft

Washington's Norwood Studios
Elects Johnston Vice-President

4 Philip Martin. Jr., president of
Norwood Studios, Inc., announces
the election of Glenn Johnston as

a vice-president of the organiza-
tion. Mr. Johnston will supervise
all Norwood camera crews and
direct experimental photography
at the studio, one of Washington's
largest producers of motion pic-
tures.

Previous to his election, Johns-
ton was director of photography
at Norwood. Part of his work dur-
ing this time included the film-
ing of nearly 50 of the AFL-CIO
Americans at Work 15-minute TV
film series.

During World War II, Johnston
covered front line action as com-
bat cameraman for the 100th In-
fantry Division. He was the first
cameraman into Buchenwald Con-

admaster

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Admasler's new quarters are probably the largest and
best equipped studios in the country for the preparation
and production of slides and other visual aids.

A few of the highlights of the new studios include:

• Custom built photographic equipment to accommodate every
need both in color, black, white— from vertical cameras to shoot-
ing stages, Admaster has it.

• A fully equipped prelection and conference room available
for your own use.

• Charting and graphing specialists to advise or completely
prepare visual presentations.

• Free consultation service to guide you in the preparation of
any type or size slide ... in color, black & white, large run or
one of a kind.

• Official center for;

TECHNAMATioN®— Motioh without movement

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• Same day service on all types of slides . . . including colorl

Wilding Adds Acc't. Exec, and ,
Representative in Washington

: Wilding Inc., producers of ir
dustrial and promotional motioJ
pictures, slidefilms and shows, ha
named Myles R. Garrigan to al
account executive-sales post ii
Washington, D. C. He will di
velop new government and con
mercial sales accounts as well
service existing accounts in th^
area as liaison man.

Garrigan has previously dor
motion picture work with th
Government, and has been ac
count executive for TV Spots
California and Pilgrim Film Serv-|
ices of Washington, D. C.

Animation, Inc., Adds N. Y. OfFicex
Albert D. Hecht New Sales Rep^

Animation, Inc., of Hollywood
has added a New York office t^
its growing staff, which include
representatives in Chicago, De
troit, Cleveland, Toronto and San
Francisco. Albert D. Hecht, ve|
eran producer and director
television commercials, has been'
named New York sales repre-
sentative, announced Earl Klein,
president.

Hecht is secretary of the New
York Film Producers Association^
and has produced and directed
more than 1,500 films, including
industrials. He has sold more than
$3,000,000 worth of productions
during his years in the industry,
said Klein.

Hecht also helped organize the
National Television Film Council,
serving two terms as vice presi-
dent in charge of production, and
conducted the first color TV fo-
rum in New York City. At present
he is active in the RTFS (Radio
and Television Executive Society).

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Sl.il)l-:i"IL.MS IN SKl.I.lNC;:
(continued from page [ orty-two)

results are amazing even the most enthusiastic
exponents of ;\utlio-visuai's power. F-'rom an
imposingly thick and ever-growing lile of un-
solicited comments, the consensus is that the
film — by its clear picture of the qualities an
applicant needs for the work, and the job in-
centives— is attracting superior men in greater
numbers.

When the business-oriented slidelilm is de-
signed as a service to the consumer, oriented
first from consideration of his interests, and
enhanced further by the "third person" power
of an outside authority, it follows that it will
also be most helpful to the salesman, the sales
manager, and top executives of the company
for which it is created. For we all know that
job opportunities — from that of a board
chairman to those of a maintenance crew — -
depend ultimately on how the customer eval-
uates the product or the service.

A matchless tool that spreads the knowl-
edge of the best brains in every held, that slide-
lilm can reach unlimited numbers, regardless
of distance. We know of no other medium
that matches its competence, its potential, its
modest cost. It is comparable with today's
other automation marvels, and its wider adap-
tation must spell gigantic growth for progres-
sive companies.

Management's Opportunities Magnified
The sales manager of today who employs
the customer-service-oriented slidelilm or mo-
tion picture faces the most thrilling opportuni-
ties of the century: he can reduce his problems
of recruiting and training; conserve super-
visory manpower; cover more territory, more
thoroughly, with fewer men; and be confident
that distributors and consumers will under-
stand the product or service better because the
presentation is clarified, complete in every de-
tail, and conveyed in the most dramatic as well
as the swiftest way.

His sales force is more competent, more
permanent, because more content with their
better earnings and easier way of gaining in-
terviews. People usually quickly agree to an
appointment to see a color sound slidefilm,
that takes just \5 minutes, when they hesitate
to take time to hear a sales talk that may go
on for an hour or more.

The new man can be started out. armed
with a well-designed filmed presentation and,
without a supervisor, become expert in a rela-
tively short time. The film gives him accurate
product knowledge and selling skills that prac-
tically guarantee any earnest worker's success.
In the philosophy of the Better Selling Bu-
reau, the greater the service, the richer the re-
ward is sure to be. By helping customers to
realize their needs — not by selling the need
but by showing the ideal solution, presented
by an outside authority — decisions are reached
which assure happiness for the customer, and
success to the organization that offers the
service.

Not only "Will it make the sale?" but also
"Will it make friends as it makes the sale?"
should be, in our opinion, the first tests of the
vidue of any promotion, in any medium. S'

In this motion picture business tim-
ing is a big part of know how. When
to start, when to stop and what and
how long to shoot in between can
make or break a film or a budget.
After 45 years worth of govern-
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timing know-how can save you
money on your next film. Call me
and let's talk about it.

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«; UMBER 6 • VOLUME 21 • 1960

NATIONAL DIRECTORY OF VISUAL EDUCATjON DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon
St., Boston 16.

• NEW JERSEY •

Association Films, Inc., Broad

at Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347

Madison, New York 17.
Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.
Crawford, Immig and Landis,

Inc., If^O Lexington Avenue.

New York 17, New York.
The Jam Handy Organization,

1775 Broadway, New York

19.
S. 0. S. Cinema Supply Corp..

602 W. .')2nd St., New York

19.
Training Films. Inc., l.'jO West

54th St., New York 19.
Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •

Appel Visual Service. Inc., 963

Lihei'tv Avenue, Pittsburgh
22.

Audio-Visual Equipment Rent-
al Service, Internationa]
Film Center, Sales and Re-
pair.s, 1906 Market St., Phila-
delphia 3, LOcust 3-7949.

Oscar H. Hirt, Inc., 41 N. 11th
St., Philadelphia 7, WAlnut
3-06.50.

J. P. Liliey & Son, 928 N. 3rd
St., llai'risl)urg.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

The Jam Handy Organization,
Pittsburgh. Phone: ZEnith
0143.

• WEST VIRGINIA •

B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens
6-6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories & Stu-
dio, Ailington Subui'b, P.O.
Box 8.598, Jacksonville 11.

• GEORGIA •

Colonial Films, 71 Walton St.,
N. W., JA 5-5378, Atlanta.

• LOUISIANA •

Stanley Projection Company,

1117 Bolton Ave., Alexan-
dria.

Delta Visual Service, Inc.. 815

Povdras St., New Orleans 12.
Phone : JA 5-9061.

• MARYLAND •

Stark-Films (Since 1920),
Howard and Centre Sts.,
Baltimore 1. LE. 9-3391.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg., Memphis.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry. 1018
So. Waliash Ave., Chicago 5.

Association Films, Inc.. 561

Hillgrove, LaGrange. Illinois.

Atlas Film Corporation, 1111
South Boulevard, Oak Park.

The Jam Handy Organization,

230 N. Michigan Ave., Chi-
cago.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago
45.

• MICHIGAN •

The Jam Handv Organization,

2821 E. Grand Blvd., Detroit
Zone 11.

Capital Film Service, 224 Ab-
bott Road, East Lansing,
Michigan.

• MISSOURI •

Swank's. Inc., 621 N. Skinker
Blvd.. St. Louis 30, Mo.

• OHIO •

Academv Film Service, Inc.,

2100 Pavne Ave., Cleveland
14.

Films Unlimited Productions,

137 Park Ave., W., Mansfield.

LIST SERVICES HERE

Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue on annual basis only.

Fryan Film Service, 1810 E.
12th St., Cleveland 14.

Sunray Films, Inc., 2108 Payne
Ave., Cleveland 14.

The Jam Handy Organization,

Davton. Phone : ENterprise
6289.

Twyman Films, Inc., 329 Salem
Ave., Dayton.

M. H. Martin Company, 1118
Lincoln Way E., Massillon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co.,

5620 Hollywood Blvd., Holly-
wood 28.

The Jam Handy Organization,

1402 N. Ridgewood Place,
Hollywood 28.

Photo & Sound Company. 5.525

Sunset Blvd., Hollywood 28.

R a I k e Company, Inc. A-V
Center, 849 N. Highland
Ave., Los Angeles 38, HO.
4-1148.

S. 0. S. Cinema Supply Corp.,
6331 Hollywood Blvd., Holly-
wood 28.

Spindler & Sauppe, 2201 Bever-
ly Blvd., Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Stevenson St., San Francisco.

Photo & Sound Company, 116

Natoma St., San Francisco 5.

Westcoast Films, 350 Battery
St., San Francisco 11.

e COLORADO •

Audio-Visual Center, 28 E.

Ninth Ave., Denver 3.

Davis Audio Visual Company,

2023 E. Colfax Ave., Denver
6.

• OREGON •

Moore's Motion Picture Serv-
ice, 1201 S. W. Morrison,
Portland 5, Oregon.

• TEXAS •

Association Films, Inc., 1108

Jackson Street, Dallas 2.

e UTAH •

Deseret Book Companv, Box

958, Salt Lake Citv 10.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. P'LMS AND PROJECTION

J^ 1

Canyon Films' George W. Liif

Canyon Films Names G. W. Li
To Fill Newly Created Office

ii: George W. Linn has b e
named general sales manager
Canyon Films of Arizona, Ir]
834 N. 7th Avenue, Phoenix,
cording to a recent announcem
by Raymond A. Holey, presidej

Formerly a partner and accoi
executive with White & Shufcj
Advertising, EI Paso, Linn
signed to accept the post w
Canyon Films, producers of te|
vision film commercials, industr
films, sound filmstrips, phoi]
graphic illustration and tral
scribed radio commercials. Pi
viously, he held creative positio
with advertising agencies in S
Francisco, Dallas. Fort Wori
Phoenix, and Oklahoma City, ai
with a Hollywood radio-tv p
duction firm.

Linn's post is newly created
a result of the increased interi.
among national advertisers
Phoenix as an ideal year-roin
film center, Boley noted.

Frisco's Photo & Sound Compat
Names District Sales Managerf

■^ Photo & Sound Company h
appointed district sales manage
in San Diego and Fresno, it w.,
announced by Bradford Hean
chairman of the board and vi(
president. Photo & Sound heac
quarters are at 116 Natoma Stree
San Francisco.

C. David Wood, a member
the Audio-Visual Education A;
sociation of California, has bee
named district sales manager fc
San Diego and Imperial counties
He will be in charge of the coti)
pany's branch ofiice at 1025 Uni
versity Avenue, San Diego.

Gary E. Quick will cover Fres
no and adjacent counties as dii
trict sales manager, managing tM'
branch office located at 44'
Blackstone Avenue, Fresno

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S^<MA ^ci^me^^ 7

A WILDING CASE HISTORY

A farm implement company plays liost U\ 6.o()U
dealers and distriliiitcirs to introduce and explain reasons
for a complete clianf:;' of products and polic\ -- llie
place is Dallas — ^ ildinj; prociuces entire one da\
profirani for the entire orijanization.

Kesi'L I : enthusiastic acceptance of a new niarketinj:
philosophy and complete new product line.

CASE HISTORIES THAT MAKE HISTORY

TIIKIIKS XO III SIXKSS LIKK IT . . .
AX» SHOW III SI.>KSS AT WILIIIXO

Thre«' <lifferent companies, with
thr«'<' (liffrmit prtthleins. nsin«i
three different approaches . . ,

An appliance company airlifts .>.()()() dealers ami
iheir ui\es \\\ Jcl to lioiioiulu — Wildin;; produces II
intef.'rate<l tnarketin}; presentations —

Resiit: Orders up 12' < o\er last year.

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An automotive company presents a new expanded
line of trucks to .'{().()()() dealers and salj'smen in .'?.'> key
market cities across the country — Wilding produces
an excitinfr. informatiye show with fiye units trayeliuf;
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For a single performance or a cross-ccumtry tour. Wilding: can handle eyery detail, forking with
thorough understanding of your pr(d)lem. yve can achieye the results you want. «ell within your budget.

r (ir initri- ii>ini>lft(> injnriixilion rcgnrHinfi thrsr or other <yi.«c histories — icritr or mil voiir nrarrst If ilding office.

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PKTURE RECORDING COMPANY
Otenomowoc, Wiscontin

SMPTE Announces 1961 Officers;
Servies New President-Elect

The Society of Motion Picture
and Television Engineers has an-
nounced the following official re-
sults of its election of officers and
governors for 1961 :

John W. Servies, vice-president
of National Theatre Supply Com-
pany, a division of General Pre-
c i s i o n Equipment Corporation,
New York City, will serve a two-
year term as president of the
Society. Servies succeeds Dr. Nor-
wood L. Simmons of Eastman
Kodak Company in Hollywood,
who now becomes past president
of the SMPTE.

Reid H. Ray, president of Reid
H. Ray Fihn Industries, St. Paul,
Minnesota, has been elected execu-
tive vice-president of the Society.
Ray formerly served as Conven-
tion vice-president of the SMPTE.

Lloyd Thompson, vice-president
of The Calvin Company, Kansas
City, Missouri, succeeds Glenn E.
Matthews of Eastman Kodak
Company as editorial vice-presi-
dent. Harry Teitelbaum of Holly-
wood Film Company, Hollywood,
California, has been elected con-
vention vice-president of the or-
ganization.

Herbert E. Farmer, a member
of the faculty at the University of
Southern California, succeeds Wil-
ton R. Holm as Secretary.

The Board of Governors,
elected by sections of the country,
received these new members:

Eastern area: Walter I. Kisner,
technical editor, Eastman Kodak
Company, Rochester, N. Y., and
Rodger J. Ross, supervisor, kine-
recording, Canadian Broadcasting
Corp., Toronto, Canada.

Central area: James W. Bost-
wlck, manager, motion picture
and slide films. General Motors,
Detroit, Michigan, and Kenneth
M. Mason, manager. Midwest Di-
vision, Eastman Kodak Company,
Chicago, Illinois.

West Coast area: G. R. Crane

of Santa Monica. California, at
Robert G. Hufford, a physici;
Eastman Kodak Company, Holl
wood. I

Award Competition Open for
Entries in NVPA "Day of Visua

^' The National Visual Present!
tion Association has announce
the opening of its eighth annu
awards competition. Entries froi
the entire field of visuals are ii
vited, and must be submitted r
later than March 1. 1961.

Awards for the "Best Visua.
of 1961" will be made at a bail
quet May 23 at the Hotel Roosi
velt. New York City, accordir
to Horace W. McKenna. NVP'
president and Stanley S. Metre!
chairman of the Day of Visu
Committee.

Categories for entries incluc
motion pictures, slides, tran:
parencies, slidefilms, graphs
charts and displays. These catt
gories are broken down into cla;
sifications, such as audio-visu,
selling tools, public relations, en
ployee relations, employee trair
ing. sales training, educationa
point of sale. etc. j

Producers and sponsors ('
commercial motion pictures, edi
cational institutions, industrial oi
ganizations, stores, advertisin
agencies and community service
are all eligible to enter this natiot
wide competition.

Seminars, exhibits and otht
meetings will be held in conjum
tion with the Day of Visual pre
gram on May 23rd and 24th. Fu
information on the competitio
and exhibit space may be ha
from the NVPA office, 19 We
44th St.. New York 36, N. Y. 5

Columbus Film Festival Judgin
Opens Early; Plans Announced

• The ninth annual Colunibi
Film Festival, sponsored by th
Film Council of Greater Colun

(continued on page six

Studios Incorporatfd i3 If est 46th Street New York 36. New York JVdson 2-360i

BUSINESS SCREEN MAGAZINI

ose rare
iquality and

' proves a

^?^ yOcc-^^C^a^

films wi
il interest to
n cults. Movie-mai
slick entertainer at

"Documentary, insti^Vrfal, call It what you
will, 'Rhapsody of Steel is a small masterpiece^
>■ ,, the best thing of its kiijd since Fgntasia.
'V- John Sutherland, its pi
WS perform a wonderful j
' . Everything fits, eve '

'/^^

" 'A Is For Atom', produced by Jom|™therland industi
Productions, Inc. for General ElectricTrs an general

outstanding example of a public relations film, circuits. ,
It demonstrates the cogency of visual slick ente

education in explaining an abstruse subject ^

entertainingly and succinctly." " —

DUN'S REVIEW
and Modern Industry

New York
i Tick'
Only the ^

"Contempt for most classroom cinema is
justified, but four new color films on
chemistry— two for high schools and two for
advanced college study— should do
much to wipe it out. The producer is Hollywood
Film Maker John Sutherland who has reeled
off award-winning documentaries, as well
as binsful of eye-scratching TV commercials -
and industrial gong beaters ..." ^ '^

" TIME MAGAZINE

1958

1 " 'Behind Your Telephone Bi.
by John Sutherland Producti(
Is ringing. the bell public relat
American Telephone & Telegra

JOHN
SUTHERLAND
PRODUCTIONS,
INC.

PUBLIC REl

Tick' Short Bodmin Sneek Free
batrlcal expresBn means that t
''Ck Exchange ^^'What Makes I
I 'socko', 'w^^^Bd', a 'smash'. \
S-conservati^^Md call it a hit.

Creativity

and efficiency

in making

quality films

have produced

successful results

for our clients.

in the
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le best
by John E. J

J clients'

e indire

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ew York Times

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408 Wesl 34lh Si. NeM York 1. N.Y.

201 N. Ociidenlal Blvd. Los Angeles 26, Calif.

NUMBER 7 • VOLUME 21 • 1960

Creatively assisting your
every audio-visual need:

TV COMMERCIALS &SHO

INDUSTRY FILM PROGRAMS

SLIDEFILMS

SOUND RECORDING

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SEeley 8-4181

BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL
COMMUNICATION FOR INDUSTRY— EDUCATION AND TELEVISION

Number 7 • Volume 21 • 1960

preview of contents

Camera Eye: the Editorial Viewpoint of the News 9

Washington Film Commentary: Mary Tcmham's Column 12

Americau Maker Joins Colorful Series in Theatres 29

Silent Partner in the Progress of America: Review 30

Texaco's 14th Farm Film: Careers in Ai^riciiltiire 30

Aiiio. U.S.A. Offers Ideas on Urban Traffic Problems 31

How Films Serve the Bell System: Distribution 32

The State /.v Great for Capezios: Film Review 34

Shinvtime: Deere Presents "A New Generation of Power". . . .35

Studebaker's "61 Models Debut on Stage and Screen 36

Promotion Portfolio: Faces and Fortunes' Premiere 39

Journey to The Land of While Alice: Review 39

Case Histories: Hercules" and Vermont Marble Films 40

it's Curtain Wall Time: a New U. S. Steel Picture 41

Films With Science Appeal /).v Prof. Jonatlian Karas 42

Highlights of the Industrial Audio-Visual Exhibition 48

Special Editorial Feature
A Selection of Films for Management: page 49 through page 61

Behind the Scenes in the World of Film: Featurettes 64

Audio-Visual Equipment for Projection & Production 65

Plus: The National Directory of Visual Dealers

( HK AGO OFFICE OF PUBLICATION
70(i4 Sheridan Road Building, Chicago 2^, III.

Telephone: BRiargate 4-82.34

IN NEW YORK CITY
Kohert Seymour, Eastern Manager: 2.50 W. .'iTIh St.

Circle .5-2969 • JUdson 2-19.57

IN HOLLYWOOD
Edmund Kerr, We.stern Manager, 303 So. New Hampshire .Ave.

Telephone: DUnkirk 7-2281

Issue Seven, Volume Twenty-One of Business Screen Masjazine, pub-
lished Ncivcmlier :«), 1900. Issued 8 times annually at six-week intervals
at 70(54 Sheridan Road, Chicago 26, Illinois by Business Screen Maga-
zines, Inc. Phone BRiargate 4-82.34. O. H. Coelln, Jr., Editor and Pub-
li.sher. In New York: Robert Seymour, Jr., 250 W. 57th St. Telephone
Circle 5-2909 or JCdson 2-1957. In Los Angeles: Edmund Kerr, :i03 S
New Hampshire, Telephone UUnkirk 7-2281. Subscription .^fS.OO a year-
$5.00 two years (domestic); .$4.00 and .$7.00 foreign. Entered as second
class matter May 2, 1946, at the post office at Chicago, Illinois, under
Act of March 3, 1879. Entire contents copyrighted 1960 by Business
Screen Magazines, Inc. Trademark registered U. S. Patent Office. Ad-
dress advertising and subscription in(|uiries to the Chicago Office of
publication.

SELLING

THE

END RESULT

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WRITE TODAY FOR DETAILS
CONCERNING A PREVIEW

Selling Bureau

6108-B Santa Monica Boulevard
Los Angeles 38, California

BUSINESS SCREEN MAGAZINI

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AmUoied with MECCA FILM LABORATORIES CORPORATION, 630 Ninth Ave., New York City

N" L" M B E R 7 • VOLUME 21 • 1960

THE NEWSREEL:

(continued from page 2)
bus in association with the Co-
lumbus Area Chamber of Com-
merce, is inaugurating changes in
format for the 1961 Festival.

Opening date for judging of
films entered in festival competi-
tion was November 1. 1960, and
judging will continue until July
15. 1961. Time allotted for
screening of prints has been in-
creased to ten months, with the
Award Screenings taking place on
September 13 and 14, 1961. Pro-
ducers now have extra months to
enter films, and judges have more
time for festival preview.

The J-ilm Council this year is
asking entrants to ship their films
directly to category chairmen;
names and addresses are listed by
category on the Official Entry In-
formation Sheet available from
the Council.

Film producers and sponsors
are invited to enter any films they
have produced during 1959. 1960
and 1961. in the following cate-
gi>ries: business and industry, in-
formation and education, health
and mental health, religious edu-
cation and religious themes, travel
and special fields.

For the third year, Chris Stat-

Five new members were added to the '"Quarter Century Club" of The
Jam Hcmcly Organization when President Jamison tJandy (4th from
left) presented gold watches at annual meeting of the Organization as
tokens of 25 years of service. The five are (left to right) Floyd Church-
ill. Edward Prested, both of Projection Services; Mrs. Clara Munn.
Motion Picture Laboratory: Daniel Mandlehaum. head. Motion Picture
Sound Laboratory, and Hughes Southwell, in charge of Live Shows and
Conventions Department of the Organization.

uettes will be awarded to the top-
ranking film in each category,
with Chris Certificates going to
other outstanding films.

For entry forms, information

brochures and other inquiries,
write Mr. Daniel F. Prugh, Film
Council of Greater Columbus,
280 E. Broad Street, Memorial
Hall, Columbus 15, Ohio, S"

Film on Isolation Techniques <
by Willard for Navy Series

#■ A new film in the series i
basic nursing care, produced /
Willard Pictures, Inc., has bei
placed in use by the United Sta;
Navy. Titled Isolation Techniqi',
23i'o min.. b w, the film sho^,
proper methods of caring for [
tients with communicable diseas

Important points stressed ;
the necessity of keeping the disei
isolated by proper sanitation, i
of mask and gown and treatme
of bed linen.

The Basic Nursing Care ser .
was designed for elemental instri
tion of new medical corpsmen.

89th SMPTE Convention at
Toronto, Canada, in May, 196

i Toronto. Canada, is the site
the 89th Semiannual Convent!
of the Society of Motion Pictu
and Television Engineers, M
7-12, 1961, at the King Edwa
Sheraton Hotel.

"international Achievements
Motion Pictures and Televisio
will be the theme of the meetir
The Convention planning comm
tee is under the chairmanship
Gerry Graham of the Nation
Film Board, Montreal.

Willard Pictures

for a new perspective

JU 2-^0^30

RTI.STNK.S.S .CIPRKKN MAOAZIN)

1960

TimiEI^... and NOW...

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Lighting the Motion Picture Industry Since 1921
333 >A/est sand Street, New York City, Circle 6-5470

NUMBER 7 • VOLUME 21

1960

BUSINESS SCREEN MAGAZINE

4 I-TFR Vll WING THE El.FCTKIN from ifl-

/\ side the lonely vacuum of the voteless
'^ *■ District of Columbia, viewing the pres-
nt, tumultuous transition period here in the
lation's capital is an absorbing privilege.

It is t|uickly apparent that it doesn't seem
,1 matter whether one rallied with the so-
alled "contented " or the so-called "concerned"
larty. President-elect John F. Kennedy is now
preading his nets for young, vigorous "idea
len." some say. regardless of previous political
ttiliation. "

j Changes .Ahead on Policy-Making Level

There will be. of course, changes in the 75-

00 top policy making posts in the Executive
iranch, ranging from cabinet secretaries to
gency chiefs. Everybody believes the Kennedy
dministration will lean towards scientific and
rofessorial "new blood;" quality graduate col-
;ge students will be recruited for federal posi-
ions; in almost all cases, civil servants in key
lbs will remain (most a-v jobs in the govern-
lent are civil service).

j There's no question — Washington is on the
\o. The nation is facing a great new period of
;deral activity.

Will this lead to new frontiers for the audio-
isual industry? Undoubtedly.

From the beginning, for some of the most
rucial moments of the campaign, audio and
isuals were used by Kennedy and his fol-
iwers. Chester Bowles laid out the democratic
ilatform on film at the national convention;
vcnnedy tilnied the now famous Houston meet-
ing with Texas religious leaders; he has stated,
inequivocally, that he could not have won
vithout the television debates. The president-
lect seems to be, in theory and in practice, in
words and in deeds." a believer in COM-
yiUNICATIONS.

Co-Sponsored Defense Education Aet

In education, specifically, which is a prloriiy
issue for the new administration, he has already
lacked up continuation of the heavily audio-
isual aspects of the National Defense Educa-
ion Act. In a statement to the National Audio-
.'isual .Association this fall, he had this to say,

"/ am in favor of renewing the National

Defense Education Act, which I co-spon-

. sored, and which was enacted by a Demo-

1 cratic Congress. Title III authorizes funds
on a matching basis for the purchase of
equipment including audio-visual aids. As
a member of the Senate Subcommittee on
Education, I have seen how this provision
has made it possible for many additional
schools to buy needed equipment. 1 be-
lieve this program shoidd be continued."

When the National Defense Education Act
omes up for re-evaluation in 1962, with over
me quarter of the nation's population "in
chool," it looks as if the new administration
vill seek even broader federal aid for the
mprovement of education. Many say the "de-
ense" label will be dropped from the bill,
pthers say Kennedy will also push for a new
'ermanent national advisory body on educa-
ional matters.

In summary. Kennedy will aim for much
iiore federal aid for states which will, in turn.

Camera Eye

THE EDITORIAL VIEWPOINT

.\i-H l-'r4iiilii'rH fur Aiiiliii-^'isiiiils In
llf Warn \^illi ■■r<-si<l<-iil-Klrfl K<'iiii<>4lv

• by Mary Tanham. Washington

determine how money is to be spent. Funds
will be allotted to the states for the number of
pupils, not the need.

Kennedy has said he wants more building
grants for classrooms and dorms, more higher
education scholarships, more teachers, more
"quality" education.

Question??? Will the present U. S. Com-
missioner of Education remain?

Agriculture, Foreign Markets, Defense

In Agriculture. Kennedy will advocate strong
federal action on farm policy. Because agricul-
tural surpluses are now costing the Treasury
$ 1 .000 per minute, he will seek a new system
of production controls. He has also outlined
a "world food budget" which may kick o(T an
expanded program of promoting economic
progress in under-developed countries by using
U. S. surpluses.

This latter phase of his program could
strengthen the already healthy USDA foreign
market development film project. (Agricul-
ture's film department is a part of the Office
of Information and is staffed by regular civil
service personnel.)

In defense, a radical unification plan, a
drastic reorganization of the services, is pos-
sible. More probable, however, is increased
defense spending, from 1.5 to 3 billion dollars
on missiles, a modern army, submarines and
outer space. It's anybody's guess how a new
defense program would affect the audio and
visual industry. Certainly there will be an in-
creasing need for explaining new concepts to
those in service and to the public, particularly
in the event of reorganization.

Informing the People at Home, Abroad

According to experts, the Atomic Energy
Commission is due for streamlining. This oper-
ation is cumbersome now with the commission
struggling with a dual role; on one hand, it
must push the development of atomic energy
for peaceful purposes and, on the other hand,
it must guard the public against radiation
dangers posed by these programs. Here, as in
most cases, reorganization or more government
spending might well boost the use of films and
other audio-visuals in the days ahead.

In the USIA, Kennedy has indicated that
he will strengthen the program in general.
There is little question but what films will be
used more and more to depict a new American
"image" abroad.

In other areas, the President-elect will back
up river development, depressed areas, lower
interest rates, and Marshall aid type plans for
Africa and Latin America. It is generally con-
ceded that there'll be an upturn in business.

the "recession" will be checked — but it will
take a little time.

F-or the present, the new administration will
doubtless face rising unemployment and "war
scares." Throughout the coming months, many
will watch and remember John F. Kennedy's
own views about the ollice to which he has just
been elected. He has said this about the office
of the President of the United States:

. . . "Whatever his views may he on all
the issues and problems that rush in upon
us. he must above all he the Chief Execu-
tive in every .sense of the word. He must
he prepared to exercise the fullest powers
of his office — all that are specified and
some that are not. He must master com-
plex problems as welt as receive one-page
memoranda. He must originate action as
well as study groups. He must re-open the
channels of communicatum between the
world of thought and the seat of power."

.\ .>■<>»• I'rosidciil. II >■<•» llroom and n
.>'ali»ii Thai Looks for ■.<'a<l<-rslii|i

• by Ott Coelln. Chicago

THi; Times Ahead and the traditions
which President-Elect Kennedy has
followed in his career to date don't in-
dicate that Franklin Roosevelt's eventful "100
days" are in the ofling. And we're going to bet
that the new administration isn't issuing any
blank checks to labor, either.

What we can expect (and are long overdue
for) is an end to excesses and some belt-
tightening in government, industry, labor and
by the public, too. Jack and Bob Kennedy are
very much aware of at least one labor leader
who has abused his tremendous power; the
sense of organization which they applied to
the recent campaign is an example which
should not be lost on anyone trying to guess
the future course. Early mistakes, if any, will
not be repeated.

Despite the enormous personal prestige of
the outgoing President, Mr. Eisenhower was
far from a full-time Chief Executive and. de-
spite the good principle of delegated authority,
a dedicated man on the job who is thoroughly
aware of history can give this nation real
leadership. Until he proves otherwise, John
Kennedy is capable of being a great leader at
a time when the whole world cries for a wise
and understanding man in the White House.
* * *

"ll<'«-or«liiiti!> for Kec-overv" llrinif Joy

lo Shul-liis, Thanks «o a «r«>al Idea

A In this appropriate season, we salute Mr.
and Mrs. Ralph L. Hoy of Oakmont, Pa., and
the wonderful work they are doing among pa-
tients in hospitals and convalescent homes
through their marvelous tape recording serv-
ice, called Recordings for Recovery. Ralph
Hoy. as readers of Business Screen are well
aware, is Exhibit Manager and in charge of
films at the Aluminum Company of America
and present chairman of the Committee for
International Non-Theatrical Events.

But Ralph Hoy of Oakmont, Pa., with Mrs.

(CONTINUED ON PAGE TEN)

»IUMBER 7 • VOLUME 21 • 1960

ARRIFLEX

SERVES!

•**••••

Continually increasing purchases
of Arriflex equipment by agencies
of the United States Government
give these world-famous cameras
their highest form of recognition.

IS PROUD TO SERVE

li.S.
II.S.
U.S.
V.S.
V.S.
V.S.
V.S.

I .s.
I .s.
I .s.
r.s.

U.S.
U.S.

Army

Air Force

Navy

Atomic Energy Commission

Information Agency

Senate (Recording Studio)

Department of Agriculture

Civil Aeronautics Administrntion

Department of Commerce

Rureau of Land Reclamation

Department of Health,

Kducation, & Welfare

General Service Administration

Veterans Administration

and many others

• • • • •

ARRIFLEX CORPORATION OF AMKRICA

2S7-J Part A»e. Soulh • New York 10, N.Y

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EDITORIAL VIEWPOINT:

(continued from page nine)

Hoy, have dedicated themselves to collecting
folk music, concerts, and other selections from
all over the world which they record and du-
plicate on tapes for distribution through friends
and sociiil agencies. ■'R4R" tape recorders and
tapes have been donated to such places as the
Albert Schweitzer Hospital in St. Marc, Haiti;
they have gone with the International Rescue
Mission to hospitals operated by MEDICO.

Out at the Veterans Administration Hos-
pital in Oakland, Pa., Russel L. Link, chief of
Special Services, calls the tapes "very valu-
able" and notes that ward physicians and psy-
chologists "often recommend their use in
treatment of the chronically ill." Months ago,
some 171 VA hospitals throughout the coun-
try have received tape recordings supplied by
R4R.

Recordings for Recovery now numbers
some 25 members in the Pittsburgh area. The
Mormon Tabernacle Choir, the University of
Michigan, Maryvilie College, the Evanston
Bach Choir, Mrs. Edsel Ford (who presented
tapes of Henry Ford Square Dance collection)
are among the many who have contributed
material to this library. For those who want
and need it, R4R is there for the asking.

And for those of us who want to do some-
thing within our own understanding, in a re-
lated phase of our audio-visual interests, we
can't think of a better place to send a holiday
contribution: Recordings for Recovery, c/o
Mr. and Mrs. Ralph L. Hoy, Oakmont, Pa.

Ilarvrstpr*^ '"lloafilinr lor IlarpiT"" Is
Booked on Television Coasl-to-4'oast

As a follow-up to our premiere announce-
ment of International Harvester's motion pic-
ture tribute to the men of Public Works
{Headline for Harper, produced by Parthenon
Pictures), there's a great results story in the
television showings attained by this film.

In late September, 125 prints of a television
version of Harper were delivered to the Hol-
lywood office of Sterling Movies U.S.A. As
these prints were received, they were sched-
uled in phone contacts with television stations
for showing during Public Works Week, Oc-
tober 2-8,

All 125 prints were placed and as of Oc-
tober 25th, 70 stations had provided written
reports confirming 70 telecasts to an estimated
audience of 1,642,348 people in 65 markets.
Reports are coming in from an additional 40-
45 stations, according to Sterling officials, for
an estimated additional viewing audience of
600,000.

In addition, this Parthenon production was
shown in many U. S. municipalities through
Harvester's own contacts. The company was
cited by the American Public Works Asso-
ciation for its public-spirited contribution to
a better understanding of the men who run
these departments in cities and towns across
the country. m

* * *

A Merry Christmas and Happy Nevv Year! 9

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NUMBER 7 • VOLUME 21 • 1960

WASHINGTON FILM COMMENTARY

by Mary Finch Tanham

Washington Correspondent for Business Screen

ManulavUirtTH f'itf Value of
Hiflh-Spei'd ItvHt'ari-h FilntH

■&: High Speed Photography — a
good way to satisfy management?
Without a doubt, the use of the
high speed camera has been recog-
nized as invakiable by many in
competitive business.

The C. C. Collier Food Ma-
chinery and Chemical Corporation
of Binghaniton, New York, for
instance, believes "in our business
the Fastax camera is the right arm
to the engineer" who must re-
design and review problems for
new machines.

At the recent SMPTE High-
Speed Congress, Collier represen-
tatives showed on tilm the ways
which they have used high speed
photography for sales, (e.g. after
three "blind" attempts to enlarge
a certain valve, the h. s. camera
reached the mark at once; a sweet
corn harvester, under the eye of
the camera, was re-designed to ml
and not jerk the ears of corn. )

The Research Center of the
Outboard Marine Corporation,
Milwaukee, Wisconsin, has also

had marked success with these
photographic methods. The h. s.
camera has been used here to ana-
lyze the damaging action which
takes place when an outboard
motor strikes an object in the
water, and to analyze the cutting
action of lawnmower and chain-
saw blades.

.tffirrf .W#iMonrf| 1'intnrii fttntk
Ik t'ulloiriip (« Filniafiraph

t The old and the new. The wall
of China; the Rheims Cathedral;
Frank Lloyd Wright; all have pro-
foundly influenced the shapes,
forms and textures of modern
architecture. Therefore, to supple-
ment their highly successful tllma-
graph, Man in Masonry, the Allied
Masonry Council has "packaged"
a long-play record and book of
stills for those who wish to review
and appreciate architectural works
of art at leisure. The stills were
taken from the 14 minute black
and white film produced by Pil-
grim Associates of Washington.

Because this film included fifty-
eight structures from all over the

world, screen credits for fifty-eight
photographers and architects were
necessary.

Bob Pilgrim has handled this
most effectively with continuous
random pop-ups transposed over
a stark brick wall. An original
score for the film was played by
members of the National Sym-
phony Orchestra.

This film was produced for those
in the buildings trades and archi-
tectural groups, but. by the very
nature of its content and because
it contains fine, dramatic slide mo-
tion photography, it is appealing
to practically everybody.

Xat'l Sfif'nri' t'ltunditlion's

13 PirturvH on "Plant'l Karlh"

V The National Science Founda-
tion has announced completion of
its 13-film Planet Earth series of
educational motion pictures. Pro-
duced under a Ford Foundation
grant, the films attempt to "syn-
thesize man's knowledge of his
environment and . . . delineate
newly developed and powerful
tools for gathering data on space
and the cosmos."

Titles of the films include Mag-
netic Force, Research by Rockets,
Secrets of the Ice, and The Hidden
Earth. More than 200 geophysi-

cists worked on these films whi'
will be distributed through M
Graw-Hill's Text-Film division.

ttobfrl Hvmmiii to Aid ISASA
Information I'hiff ThompMon

The National Aeronautics ai
Space Administration (NAS.^
has named Robert H. Hemm
assistant to Shelby Thompso
chief of the Office of Technic
Information and Educational Pr
grams. Hemmig was formerly wi
motion pictures at the FAA's N
tional Aviation Facilities Expei
mental Center (NAFEC) in A
lantic City, New Jersey.

Film ^luHt'um and Theatre A,
Proposed for t'ultural f'entei

t Proposals to equip Washini
ton's fabulous proposed Nation
Cultural Center with TV studic
and a museum of films were r
cently handed to the Center
trustees by educator C a r 1 e t o
Sprague Smith of New York.

"The National Cultural Cent(
cannot expect visitors simply t
look at buildings during the hou
when no performances are schec
uled" said Smith, who contenc
that there should be continuoi
daytime movies about musii

MOTION PICTURE PRODUCTION

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theater, dance and Aniciican cul-
:ure in jicneral.

\arff I'ndmralt'r h'iiiUH Opvn
\alioniil liv<>iirni>hir I.ei-liirfH

. riic N.itional Gcogiapliic So-
ciety's 73rd lecture season opened
with films of the Navy's Polaris
missile .ind the underseas circuni-
na\iuation of the nuclear sub-
marine Triton.

Other lilrned lectures will deal
with the search in Kenya for a
legendary graveyard of elephants,
the sailing of the Maytlower 11,
Lind the discovery of the remains
of the earliest known true man
who died more than 600, ()()() years
ago in Tanganyika.

i'liff I'vncnrU. Vire-l'rt'Hiilvnl,
fin Shtarti of timndurvi^ Mnv»

■ Clifford L. Peacock has been
named a member of the board of
directors and a vice-president of
Scripts by Oeveste Granducci, Inc.,
in Washington, D. C. Peacock.
who has won three tilm awards,
has previously served as film and
TV writer-director-producer with
WC LA, WTVR, General Electric
and the Martin Company.

Thr4>4' V**di»ral Arialitpn Fiimn
»n t'amvra al yiilnT-W'vnirivk

5? Milner-Fenwick of Baltimore,
Md., is currently producing three
new films for the Federal Aviation
Agency's National Experimental
Test Center (NAFEC) in Atlantic
City. N. J. VGSI-Vi.stHil Glide
Slope Indkaiors is a 16mm sound-
color film with animation; The
Eyes Have It. an evaluation of
experimental runway lighting, will
also be filmed in 16mm with ani-
mation.

. According to Hoby Wolf, ac-
count executive at Milner-Fen-
wick, another film not yet titled
will document the history of run-
way lighting from Hares and
smoke-pots to the most modern,
efficient Hush-mounted liizhts.

Offirv in nuan4>Hburq^ ,V. f.

?■ Well-known Washington script-
writer, Douglas McMullen, former-
ly a vice-president of Scripts by
Oeveste Granducci. Inc., has an-
nounced formation of a new office
in Duanesburg. New York.

McMullen was a Broadway
actor for 10 years, and for 20
years a film and TV writer with
General Electric Public Relations.
Army Pictorial Service and Gran-
ducci. He was a staff member of

the latter organization for 1 1 years.
Anmng his awards he has received
the Hollywood Oscar for his docu-
mentary lOnitrd Independence.

W'aithinfilitn Film t'ounfil Hfar»
Kerlioir nn .XxHi'tH, lAahiiilifH

In a speech tilled "Looking at
Our Assets." Mr. Herbert Kerkow
of Herbert Kerkow, Inc., of New
York, recently outlined for the
Washington I'ilm Council both the
assets and liabilities of the non-
theatrical film industrv. Kerkow

.- ".^^

•«s^

1 i

nil

cited, for example, as one of the
major assets in this field, the re-
cent proceedings of the SMPTE
international (High Speed) con-
ference in Washington.

On the debit side, he stated that
( 1 ) it takes too long to make films
now, (2) there is a "curious duali-
ty" in the concept that a tilm must
have a large audience, which often
ruins its effectiveness. { 3 ) there
is a lack of power or status for
the film maker in industry and gov-
ernment and. (4) there should be
an established, basic form for mak-
ing films — preferably instigated in
Washington.

Kerkow illustrated his talk with
a short film which he produced
and which won the Certificate of
Award of the National Visual Pres-
entation Association and the Sales
Executives Club of New York for
"Motion Pictures as Selling

Tools." S

* * *

ftodcl Produrd'onx Shnnling
Abr»ad ior tivrntan TV \pi

ri Rodel Productions of Washing-
ton has dispatched crews to a
dozen different parts of the world
to tilm a series of half hour shows
titled Diplomatic Passport for a
new German TV network. The
stories will document the diplo-
matic life in the German embas-
sies, missions and consulates in
such places as Lagos. Nigeria. Bag-
dad, Tokyo, New Delhi and Bonn.

.\id In Smaller Pruduvvrn

'k For smaller producers, working
on limited budgets without perma-

A negative approach . . .

NUMBER 7 • VOLUME 21 • 1960

sometimes opens new horizons

Sound • Editorial • Laboratory Services

Capital

CAPITAL FILM LABORATORIES, INC. • 1905 FAIRVIEW AVENUE, N. E.
WASHINGTON 2, D. C. • PHONE LAWRENCE 6-4634

WASHINGTON:

(continued from page 13)

nent staff writers. Spencer Bost-
wick's Plantilm Incorporated of
Washington has added a "do it
yourself" department. If presented
with complete research notes and
rough script drafts, Planfilm will
re-write for professional shooting
scripts.

♦ =i= *

Third I'Slt.X ViMiial n'ltrltithttp
in n'aithiniilon. -fitly 17-21

•k The third annual Visual Work-
shop of the United States Depart-
ment of Agriculture is scheduled
for July 17-21. in Washington.
D. C. Usually held in January,
the coming workshop would have
conflicted with the date of the
Presidential Inauguration.

The American Association of
Agricultural College Editors will
also' hold its annual meeting in
Washington in 1961, and the
USDA Workshop is now sched-
uled for the week prior to the
AAACE meeting.

Changes in the format for the
third Workshop include more out-
side speakers and discussion lead-
ers from industry, colleges and
government. A trade show will be
held in conjunction with the meet-
ing. 9

"Golden Mercury" Award to
Coca-Cola's "Wonderful World"

-k Womlerjid World, produced
for The Coca-Cola Company and
the Bottlers of Coca-Cola by The
Jam Handy Organization, has won
an award in the "Golden Mercury"
competition of the Venice Cham-
ber of Commerce at the 11th In-
ternational Exhibition of Docu-
mentary Films at the Cinema
Palace, Venice, Italy.

The colorful world travel film
was one of eight winners out of
95 entrants. Wonderful World was
recently featured in Business
Screen. 9

Scene in Coca-Cola's color film,
"Wonderfid World." ivhich icon a
Golden Mercury award.

S^'*#

HOW IS THE
MANAGEMENT
UNDER YOU?

— — .»-a.

How well are your policies an;
orders carried out by your suL
ordinates?

The answer to that question d(
pends upon how well your supe
visors represent management t
your employees.

Make sure that the managemei
under you is what you want it
be. Show your supervisors how t
represent management with:

"THE SUPERVISOR

AS A REPRESENTATIVE

OF MANAGEMENT"

part of an outstanding sound slid
program SUPERVISOR TRAININ(
ON HUMAN RELATIONS, whic
includes:

•

"THE SUPERVISOR'S JOB

•

"INDUCTION AND

JOB INSTRUCTION"

•

"HANDLING

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•

"MAINTAINING

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"PROMOTIONS, i

TRANSFERS AND

TRAINING FOR

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"INTERPRETING !

COMPANY POLICIES"

V/rUe

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PICTURES

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Hollywood 38, California

BUSINESS SCREEN MAGAZIN:

"These Kodak Pagean! Projectors con record sound as well as ploy it bock. We use them to transfer sound
from mognetic film to duplicate prints . . . saving time ond recording expense, and providing flexibility."

Movies communicate in minutes what would
otherwise take hours or days to learn"

ys producer Charles Probst, President, Cine-
nics Inc., a Division of Cook Electric Company,
licago, Illinois:

)ur movies speed the interchange of technical
Formation — create an understanding vitally
eded among engineering teams widely sepa-
ted by place, time, or technology. These mo-
rn pictures also help the layman understand
ientific advances, especially in nuclear and
ace age projects.
"Cinefonics film reports, we've been told, can

interpret and communicate — faster than per-
sonal talks or visits.

"One way we meet our 'crash' deadlines —
when vital information must be filmed with
sound and rushed to many places for viewing
simultaneously — is with the Kodak Pageant Pro-
jector setup (above) for recording magnetic
sound tracks.

"We use many Kodak Pageant Sound Pro-
jectors because they're compact and quiet, be-
cause their performance flatters the motion pic-

tures we make, and because they don't get in the
way of what we're showing."

Smooth presentations

. . . that's the Kodak Pageant idea. A projector
that takes distractions out of screened instruc-
tional, sales, educational, and business motion
pictures.

A Kodak audio-visual dealer will demonstrate.
Or, write for detailed booklet.

Kodak Pageant Projector HAST MAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.

NUMBER 7 • VOLUME 21 • 1960

A Producer is

known

the

clients

keeps

UNITED AIR LINES 1947

YOSEMITE PARK & CURRY CO. 1949

GENERAL PETROLEUM CORP. 1951

N. W. AVER & SON 1951

INTERNATIONAL HARVESTER CO. 1952

SOCONY MOBIL OIL CO. 1953

UNION PACIFIC RAILROAD 1954

HAWAIIAN AIRLINES 1955

DOUGLAS AIRCRAFT CO. 1956

MONSANTO CHEMICAL CO. 1956
SOUTHERN CALIFORNIA EDISON CO. 1958

BURKE DOWLING ADAMS, INC. 1959

DELTA AIR LINES 1959

The above list of cur-
rently active Gate & Mc-
Cilone clients, together
with the year in which
our relationship began, is
an impressive testimony
of the quality of service
which this firm has ren-
dered through the years.

GATE -/ M^GLONE

l.'i2I CROSS ROADS OF IHK WOKI O, HOI IN WOOD. CAI UOKNIA

SIGHT & SOUND

MPO Has 32% Sales Increase;
American Exchange Lists Stock

•k 150,000 shares of $1 par Class
A stock in MPO Videotronics.
Inc. were admitted to listing and
to dealings at the American Stock
Exchange on October 19. The
stock opened on 200 shares at 8' ;>.

MPO Videotronics is the parent
company of MPO Productions,
Inc., a leading producer of spon-
sored films for industry for many
years.

While television commercials
accounted for 85% of MPO
Videotronics' gross income in the
last fiscal year, the company an-
ticipates a revision of this ratio
due to the larger proportion of
industrial film business in the fiscal
year of 1960. For the nine months
ended July 31, 1960, sales were
$5,488,000, or 32% higher than
the $4,150,000 of sales for the
similar period in 1959, and net
income was $187,000 versus
$142,000 or 32% above that
shown for nine months in 1959.

One of the company's recent
major achievements was the com-
pletion of two major productions
by MPO Sales and Training Pro-
grams, Inc. on a $950,000 con-
tract with the Ford Motor Com-
pany. MPO produced a two-hour
spectacular which is being shown
to the 40,000 Ford dealers nation-
wide for introducing the 1961
Ford line of cars with basic sales
strategy for the coming year. In
addition, a series of sales training
films has been produced for Ford
to help dealer parts departments,
maintenance and showroom sales-
men. 9
* * *

Industrial Management Group
Honors Colburn Laboratory

# Geo. W. Colburn Laboratory,
Chicago, recently was honored by
the Industrial Management Society
for contribution to the advance-

Pictured above are Ralph Land
(left) and Clyde Ruppert, direct:
of Colburn Lab's producer ser
ices at award ceremonies.

ment of industrial motion pictur
and to the Society's annual fil
festival.

The award, presented by Ralf
Landes, past president of the Ii
dustrial Management Society ar
founder of the competition, w;
announced at a banquet held
the Conrad Hilton Hotel, Chicag
honoring the festival's winner. I
* * *

Sweetman to Head N. Y. OfR<
for Bay State Productions

' Bay State Film Production
Inc., has opened a New York offi(
at 15 West 44th Street to betti
serve its clients in the New Yoi
area. In charge will be Merrill 1
Sweetman, who merged his ow
firm, Sweetman Productions, wii
Bay State early this year.

Bay State's headquarters ar
production studios are at Sprini
field. Mass. Another office is mail
tained in Boston. l;

Henning & Cheadle Moves

A Henning and Cheadle, Inc
specialists in automation in ma
keting and creative producers (
plans, programs and visualiz;
tions. announce a new addre;
and telephone number: 1001
Greenfield Road. Detroit 2'
Michigan, BRoadway 2-1000. l«^

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EDITORIAL and TECHNICAL SERVICES

R FOR BETTER FILMS

CREATIVE EDITING AND COMPLETE
PERSONAL SUPERVISION

JOSEPH JOSEPHSON
Circle 6-2146

45 West 45th St.
New York 36

BUSINESS SCREEN MAGAZINl

ASSURANCES PROFESSIONAL FILM MAKERS DEMAND!

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n CECO 1000' Mogazine for Arrl 35

n NOMAD Sound Recorder/Reproducer

n JARO-Salford Light Meter

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D LOWEl-LITE Kit

n PROSKAR Anomorphic Lens

D COLORTRAN Lighting Equipment

r^ Editing Gloves and Supplies

r; MOVISCOP 16mm Film Viewer

[J CECO Portable Power Supply

n JEFRONA Cement — GTC-9 Cleaner

D PRECISION Sound Readers

I I CECO Film Cleaning Machine

D COLORTRAN Polecats

FiriT

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NUMBER 7

VOLUME 21 • 1960

BEFORE DECIDING TO BUY, RENT, LEASE OR REPAIR YOUR EQUIPMENT,
CHECK WITH CECO. ADVICE FROM CECO MEANS MONEY IN YOUR POCKET.

Editing Gloves and Cutting
Room Supplies

We provide the same
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MOVISCOP 16mm Film Viewer

New CECO Portable Power Supply for
Auricon Cine-Voice Camera

PRECISION Sound Readers

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COLORTRAN Polecats

(telescoping columns) for

Attaching Equipment, Lights, etc.

(Various heights avolloble)

New CECO Film Cleaner
and Cleaning machine

PROSKAR Projection and Photo-
graphing Anamorphic lens for
16mm Cameras and Projectors

COLORTRAN Lighting Kits and Equipment

FIRST CLASS

PERMIT No. 4236
New York, N. Y.

Sec. 34.9, P. L. & R.

BUSINESS REPLY MAIL

NO POSTAGE STAMP NECESSARY IF MAILED IN THE UNITED STATES

POSTAGE WILL BE PAID BY

CAMERA EQUIPMENT COMPANY, INC.

DEPT. 63. 315 WEST 43rd STREET

NEW YORK 36, N. Y.

In New York:

Camera Equipment Co., Inc.
315 W. 43rd St.
New York 36, N. Y.
JUdson 6-1420

in Florida:

Camera Equipment Co., Inc.
of Florida, 1335 E. 10th Ave.
HIaleah, Florida
TUxedo 8-4604

In Hollywood, California:

Camera Equipment Co., Inc.
6510 Santa Monica Blvd.
Hollywood, California
Hollywood 9-5119

JEFRONA Film Cement &
GTC-59 lens Cleaner

Liai CROSS ROAUS OF THE WOKI.U, HOI 1 > WOOD. C At IK)KM.\

JOSEPH JOSEPHSON
Circle 6-2146

45 West 45th St.
New York 36

BUSINESS SCREEN M A G A Z I N

Only Bell & Howell could solve this
on-the-go training program for one
of world's largest direct sales forces!

Problem: To train new Field Enterprises npnscntatives in the best way to sell the World Book Encyclopedia.

Sfep 1 : At this Chicago meeting of 1 ,400 Field Sales Managers,
Bell & Howell's Audio-Visual service helped Field manage-
ment sell the idea of using a special film training program.

Then, in individual sessions. Bell & Howell worked with
Field managers to determine the correct sound projectors
for their needs and set up purchase or rental plans.

Step 2: In hotel rooms, homes, offices — wherever "on-the-go "
Field Sales Managers could be contacted— local Bell & Howell
Audio- Visual Representatives followed up after the delivery of

The power of Bell & Howell Audio-
Visual Service can work for you, too.
Let us show you how.

F/NER PRODUCTS THROUGH IMAGINATION

y Bell & Howell

the Filmosound Projectors and gave instruction in their use.
Only Bell & Howell, with the largest nationwide Audio-Visual
network, has the manpower and coverage for such a job.

Bell & Howell

7108 McCormick Road. Chicago 45. Illinois

Cientiemen: Please send me free booklet on the uses of sound
lilins, in .sales prYimotion and training.

NAME

COMP.\NY -

ADDRESS -.-

CITY _ _ ZONE

NUMBER 7 • VOLUME 21 • 1960

Use Victor-Soundview Sound Slidefilm
Equipment All 3 Ways

1. It's a filmslrip and slide projector. You

can use the Vktor-Soundview pushbutton
projector independently of its phonograph
when you want to show filmstrips or slides
only. Choose the projector that fits your
needs best. Filmstrip and combination
filmstrip-sliJe projectors are available in
500-watt model';.

2. It's a portable phonograph. Want to
put on a record program? Remove the
projector from its case and use the Victor-
Soundview ■l-speed phonograph by itself.
Single case phonograph with detachable
8" speaker is light in weight. Speaker is

supplied with 25' cord so it may be placed
next to the screen when showing sound
slidefilms.

Only Victor-Soundview Projectors offer all these features:

Simple push-down filmstrip threading. Spring-lock "no-slip" framing. Spin-back
device for film review. Fast change from filmstrip to slide. Highest quality 5"
f:3.5 Automar projection lens. Four-element optical system. Efficient fan cooling
.system prevents film damage and burned fingers. Ceramic edge glass pressure
plates protect (ilm from scratches.

ASK YOUR DEALER

FOR A

DEMONSTRATION SOON.

VICTOR ANIMATOGRAPH CORP.

Division of Kolart.
Ploinville, Connecticut

Free Booklet — How Industry Profits from
Sound Films. For your copy— plus informa-
tion about Victor-Soundview Projectors-
mail coupon to Victor Animatograph Corp.,
Div. of Kalart, Plainville, Conn., Dept. 134

Noma

Position

Address

c;iy..

Zone Slote

Russia Wins Top Award at San Francisco

Uoldt'ii tititf F(>Ntival (ullure-llent Uul M«>iilion»> IIummicns

THE New "Film As Communi-
cation" category of the San
Francisco International Film Fes-
tival brought honors to several
sponsored films. Two "Golden
Gate Awards" and four honorable
mentions were presented to 16mm
motion pictures in this group.

Ask Me, Don't Tell Me, pro-
duced in San Francisco by Dave
Myers, with script by George Du-
sheck, covering the American
Friends Service Committee "Youth
For Service" project, received one
of the prizes.

The Hunters, a record of the
last of the African bushmen. pro-
duced by the Film Study Center,
Peabody Museum, Harvard Uni-
versity, and entered by Contem-
porary Films. Inc.. was the other
winner.

Honor Mentions to Four
The four winners of honorable
mentions were: A Number of
Thint^s. a color animation film
produced for agency media de-
partments by Elektra Studios. Inc..
for Woman's Day magazine; and
Autumn, a mood picture produced
by the Television Center, State
University of Iowa.

Ages of Time, a history of time-
keeping narrated by Burgess Mere-
dith and produced by MPO Pro-
ductions, Inc., for the Hamilton
Watch Company; and That They
May Live, a safety film teaching
direct artificial respiration, pro-
duced by Pyramid Film Producers
with the cooperation of the Uni-
versity of Saskatchewan College of
Medicine, also won honorable
mentions.

Soviet Satellites Score
"Golden Gate Awards" for
short subjects were distributed to
seven different countries, with the
United States receiving two
Awards for Pow Wow, produced
by Allen Downs and Jerome Lieb-
ling, winning as best creative-ex-
perimental film, and Day of the
Painter, written and directed by
Robert Davis splitting with Rus-
sia's Revenge, a Chekhov short
story, for the best fiction short
subjects.

Hungary's Immortality was
judged the best art film. France.
Rumania and Yugoslavia chalked
up honors for best documentary
and animated shorts. The Award
for best industrial film went to
Guy Cote of Canada for his study
of oil drilling. Roughnecks.

Soviet Russia, participating for
its first year in the Film Festival,
won two major "Golden Gate

including one for best*
of the world-wide corn-

Awards,

picture

petition.

Ballad of the Soldier was the
Russian entry receiving the best
picture award. Grigori Tchukhray
who directed the film and aided in
writing the script, received in per-
son the prize for director at the
Awards Ball in San Francisco, i^

Railroad Film Awards to
Close Entry Lists Jan. 15th

* January 15, 1961. is the closinr
date for entries in the tenth annua
"Golden Spike" advertising
awards competition sponsored b\
the Association of Railroad Ad-
vertising Managers.

Motion pictures and slidefilm;
are eligible to compete for tht
award presented each year by tht
ARAM to the advertiser outside
the railroad industry who. througl
the use of any advertising median
or combination of media, is judget
to have made the most outstand
ing contribution to a better under
standing of the importance of rail
roads, or who has directly or in
directly helped to promote rai
freight or passenger traffic.

Advertising appearing betweei
January 1 and December 31, 1960
may be entered. Entry blanks ma;
be obtained from the chairman o
the awards committee, John N
Ragsdale. Advertising Manager
Association of American Rail
roads. Transportation Building
Washington 6, D. C. Prints of mo
tion pictures and slidefilms shouli
be submitted no later than Januar;
15. 1961. '^

:;: ffi ^

Erickson to Head Filmways

Rodney Erickson has b e e i
named president of Filmways
Inc. Former President Martii
Ransohoff is now board chairmai
and chief executive officer.

Mr. Erickson. who has been ii
executive capacities with net
works and ad agencies, was mos
recently head of his own firm.

PROFESSIONAL

TITLE Typographer

and

Hot-press Craftsmen

SINCE 1938

U rile for FREE lype ctiar

KNIGHT TITLE SERVICI

145 West 45th St., New York, N.''

BUSINESS SCREEN MAGAZINl

PUBLIC RELATIONS • EDUCATIONAL* TRAINING • MEDICAL* FARM . . . and

Icclmical |ii(liirc> doii t li;nc In lie Inn Icclmiiiil.
TiTliiii(i;iii> ;ir(' ;iUn /»•()/)/(•. I licir uorliU ;nr CdlMiilfX
(iiir-. Iiiit llir Iccliiiiial tiiotiun |ii(liii<'- llii'S scfin to
pii'tVr ;iri' tin' Olio \\lii(li an- clcnf. iiitt'rfsliiif; and
well f\«'cut<'tl. as well as beiiif: accurate ami iiiforiiia-
ti\e. Put yourself in an au(li<'nce \sith upper-case
teclinieians and you couldn't tell a liiocheniist from
\(mr iieiLililxir ni'\t-door. recliiiical groups \\aiil
iiiotioii |(ictiiie> Oil technical sulijects to In-, in the
tir^l. second and lliiid jdace. jiood niolion pictures.

Technical

Pictures

by Audio.

Among Our Clients . .

Atomic Energy Commission

American Bosch Arma Corp.

American Machine
& Fonndry Co.

American Telephone
& Telegraph Co.

Bahcock & Wilcox Co.

E. I. (luPont de Nemours
& Co.. Inc.

Ethyl Corporation

The Gillette Company

McGraw-Hill Book Co.

National Board of Fire
Underwriters

National Cancer Institute

National Cotton Council

Port of New York Authority

Schering Corp.

E. R. Squihb & Sons Div.

The Te.xas Company

Union Carbide Corp.

U. S. Navy

Western Electric Co.

^ estinghouse Electric Corp.

and many, many others

FILM CENTER BUILDING • 630 NINTH AVENUE • NEW YORK 36, N.Y.

TELEPHONE: PLaza 7-0760

Frank K. Speidell, President • Herman Roesslc/ Vice President
P. J. Mooney, Secretary & Treasurer
Vice-President, Sales: T. H. Vv'estermann

Frank Beckwith
L. S. Bennetts

Producer-Directors:

Alexander Gansell
H. E. Mandell

Harold R. Lipman
Erwin Scharf

Even in classrooms sunshine bright,..

AG's NEW OVERHEAD
DELINEASCOPE

gives tlie clearest image you've ever seen!

This revolutionary new overhead projector, by American Optical
Company, was developed around a powerful 1000 watt light source
to give you the brightest . . , biggest projected screen image you've
ever seen. Even the extreme corners are sharp and clear because a
specially designed Fresnel lens affords perfectly balanced illumination
to every square inch of screen area.

This precision teaching instrument will project all the line, form and
color of a 10"x 10" transparency up to a huge 177 sq. ft. screen im-
age ... in crisp, accurate detail.

You'll enjoy using this instrument because you face your class at all
times... observe every movement and expression of subject reception
and understanding.

AO's Overhead Delineascope helps give your program an unlimited
flexibility that is not possible with any other AV medium. You can
emphasize or dramatize by adding to your prepared teaching ma-
terial on-the-spot.

You'll want to see all the new, exclusive features that make this in-
strument a practical investment in creative teaching. Your AO Sales-
man or Audio -Visual Dealer will be happy to arrange a demonstra-
tion at your convenience.

American Optical
W Company

INITIUMINt DIVIIION. SU*f«lO IS, NIW TOIK

Dept. M-SO

Please send complete information on AO's New
Overhead Delineascope.

Name

Addresa_

City_

-Zone State-

IN CANADA write -American Optical Company Canada Ltd., Bo;t 40, Terminal A, Toronto, Ontario

Projecting the Future for 8mm Sound

Propose Print, Projeelion Standards to Safeguard Users

"W/'hat is the Future of 8mm
" sound in the business, in-
dustrial, educational and religious
fields? Stimulated by the recent
advent of new 8mm sound motion
picture projectors out of Eastman
Kodak, Fairchild (Cinephonic)
and the Tandberg (Elite) compa-
nies, 8mm sound has drawn in-
creasing attention.

As previously noted in these
pages, however, the lack of uni-
form standards needed by pro-
ducers and film laboratories has
been a handicap to safe passage
by prospective users of this new
audio-visual dimension.

Three Committees Cooperate
The Editors are glad to note
that progress in 8mm sound stand-
ards is being made and that agree-
ment was reached at the recent
Washington, D. C, semi-annual
convention of the Society of Mo-
tion Picture and Television Engi-
neers.

These agreements resulted from
co-operative work of three SMPTE
Committees — the Sound Commit-
tee, the 16 and 8mm Committee,
and the 8mm Ad Hoc sub-com-
mittee. The proposed standards
are now being circulated by
mail to the complete membership
of the committees involved for a
final vote. The complete commit-
tee approval must be obtained be-
fore submission of the proposals
to the American Standards Asso-
c i a t i o n as recommended ASA
standards for 8mm sound.
These Are Proposed Standards
The committee recommenda-
tions include:

1. The 8mm magnetic sound
stripe is to be 28 to 31 mils wide.

2. The recorded signal is to be
25 mils minimum width.

3. Playback scanning of the
sound is to be 19 mils width.

4. Film speed to be 24 perfora-

tions per second, or a linear spe
of 18 feet per minute.

5. Sound on the magnetic str
is to be advanced 56 frames p
or minus 1 frame, in relation
the picture.

6. Both the record and pL
back frequency response is esti
lished by specifications to be
corporated in a frequency test fil
The test film is to be available
mid-December. (Other standa
for volume levels, flutter, azimu
etc.. are established in the spec
cations for additional test filr
now in p eparation. )

The importance of these star
ards, and the test films, cannot
over-emphasized. They lay do
"the rules of the game" so tl
any 8mm sound print will proj
and play well on any 8mm sou
projector — // both print and pi
jector abide by the standards.

Republic Steel Corp. Lists 35
Subjects in Free Film Catalog

■ Thirty-five films covering
wide range of general-inter
topics on steel and its uses
described in a new 33-page ill
trated catalog now available fn
Republic Steel Corporation.

Among the variety of subje
included are The New World
Stainless Steel, The Care i
Handling of Buyers, and Lt
Build a Fence. All motion pictu
listed are 16mm, most of them
color, running from 1 2 to 45 m
utes. The catalog is for use
business and technical organi;
tions, civic and church grou
schools, and other interest
groups. The films are distribul
on a free-loan basis, and catak
are available free of charge frc
Republic Steel Corporation. Co
mercial Research Division. 14
Republic Building, Cleveland.

NEW YORK'S FINEST PROJECTION SERVIl

• Skilled reliable projection service by a firm with 40 years
of experience.

Anywhere in the Metropolitan New York Area.

De Meo Motion Picture Projection Servijfj

3211 Quentin Road, Brooklyn 34, N. Y. ESplanade 5VJ7

BUSINESS SCREEN MAGAZIN

•1 —

Where Can You Find the Best Men for the Job?

You probably have many of them on your payroll now.

For over ten years, we've been helping some of the nation's

largest companies develop the full potential of their manpower to meet

the problems and promise of progress.

Programs we produce on films and all other communications

media have stimulated new attitudes and created new aptitudes for . . .

Sales

Productivity

Community, customer and employee relations

Supervision and management ...

for organizations such as

American Telephone & Telegraph Company ...
Frigidaire . . . International Business Machines . . .
Johnson & Johnson . . . Mutual Benefit Life Insurance . . .
Pan American Airways . . . the United States Army ...
United States Employment Service . . . and many others.

COMMUNICATORS

31 WEST 53RD STREET • NEW YORK 19.
PLAZA 7-065I

PAKTIIHN'ON

PICTURES

110I.l,V\V<)t)D

Within the next few weeks,
Parthenon crews will be
shooting at the following-
locations . . .

Atlanta, Georgia
ISaltiniore, Maryland
Carteret, New Jersey
Casper, Wyoming
Chicago, Illinois
Cody, Wyoming
Elk Basin, Montana
Farminglon, New Mexico
Fort Laramie, Wyoming
Freeman, Missouri
Indianapolis, Indiana
.IcITcrson City, Missouri
.loliel, Illinois
Kansas City, Missouri
Los Angeles, California
Mandan, North Dakota
Miami, Florida
Milwaukee, Wisconsin
Moah, llah
Neodesha, Kansas
New York City, New York
I'owell, Wyoming
St. Louis, Missouri
Salt Creek, Wyoming
Salt Lake City, Utah
Savannah, (leorgia
Seymour, Indiana
Trenton, Missouri
Tulsa, Oklahoma
\ incennes, Indiana
\\hiting, Indiana
Wood River, Illinois
Yorktown, Virginia
and:

ALBERTA

BELGIUM

FRANCE

ITALY

ARGENTINA

IRAN

LIBYA

— The point being . . . i-egard-
less of location, budget or con-
cept— Parthenon Pictures can
service your film requirements
— and will be happy to discuss
them with you in detail.

PARTHENON PICTURES

Cap Palmer, Executive Producer

2625 Temple St. • Hollywood 26

In Chicago: Phone RAndolph 6-2919

Detroit: Phone ADams 1-9113

TH^SCAEENING R

BRIEF REVIEWS AND COMMENT ON CURRENT INFORMATIONAL FILMS

Donald Dock Stars in Disney's
New Cartoon on Plant Safety

■^ Another example of Walt Dis-
ney's cartoon humor as a useful
means of delivering a lesson is the
new film How To Have An Acci-
dent at Work, a sharp satire on the
serious business of plant safety.

Star of the <S-minute color car-
toon is Donald Duck, long known
as the "symbol of the irrepressible
average man." Although Donald is
the perfect model of all good
safety habits at home, he reckless-
ly disregards all the rules when he
gets on the job.

Bruised, battered and bandaged,
he makes repeated trips to the first

.^.1.

^■i&_^ ^

aid station. olT-handedly blaming
"fate" for his troubles. However.
a bearded duck character. J. J.
Fate, shows up to disprove Don-
ald's careless rationalization.

J. J. Fate points out that for
Donald, it's just one preventable
accident after another.

How to Have an Accident at
Work is another safety film in the
tradition of Disney's Motor Mania

and How to Have an Accident in
the Home.

This humorous but effective
safety cartoon is available to in-
dustrial groups through all licensed
Disney rental dealers for $6.00
per day or on long term lease. lj|"

* * *

Behind the "Mechanical Brains"
Of Electronic Digital Computers

Electronic digital computers —
the "mechanical brains" that were
used in tabulating and projecting
the vote tallies in the recent 1960
elections — are featured in a new
film produced by the audio-visual
department (engineering) at Rem-
ington Rimd Univac.

Introduction to Digital Cotn-
piiiers. a 25-minute. color and
sound 16mm motion picture, is
the first filmed explanation of elec-
tronic digital computers. Aimed
at audiences of high school age or
older, the film uses language easily
understood to explain computers
— what they are, how they work
and what they do.

Questions most frequently asked
about computers are answered by
means of animated sequences ex-
plaining the five basic sections of
a computer. A simple problem in
addition is animated step-by-step,
using binary arithmetic, or com-
puter language.

The film is available on a free
loan basis to school, civic, pro-
fessional or business groups con-
tacting the public relations depart-
ment at Remington Rand Univac,
St. Paul, Minnesota. *■

L&L animation, inc.

THE PRODUCERS SERVICE

• animation

• slidefilms

• filmographs

• opticals

BRING YOUR PROBLEMS TO US!

irv levine
lorry lippmon
chris grodewold

"custom tailored

MUSIC...

ITor filniK cV niniKiri|i

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sound effects scores — "custo
tailored"" to your requireiiienl.

^«
original music scores.

ALSO

NEW HI-FI DISC AND T.4I
LIBRARY available to
producers.

corelli-jacob]

FILM Ml 5«lf Inr.

723 SEVENTH AVE.
N E VV YORK 19. N. Y.

Write for
catalog
or photie JUdsoii 6-6673

For the Finest in Products or Serv-
ices Consult These Business Screen
Ad Pages . . .

For 16mm, Film — 400' to 2000' Reels

Protect your films
Ship in FIBERBILT CASES

Sold at leading dealers

16 West 46 th Street
New York 36, N.Y.

Circle 5
7471

Only
original
Fiberbilt

Cases

bear

this
TRADE
MARK

BUSINESS SCREEN MAGAZINI

Complete Processing Facilities
For All Your Film Require-
ments . . . Color and Black
and White

CORPORATION

(a subsidiary of Du Art Film Labs., Inc.)
245 West 55th St., New York 19, N. Y. . PLaza 7-4580

CANADA ASSOCIATED SCREEN INDUSTRIES, Ud. 2000 Northcllff Avenue, Montreal. Conodo

NUMBER 7 • VOLUI\IE 21 » 19G0

SERVING THE WORLD'S FINEST FILM MAKERS

New F « B POLE SET

An Easy Way to Hold Things Up ... Anywhere

Lights • Props • Backgrounds • Mikes

Without Nails or Screws

per set
consisting of:
2— 3'piece poles
7— fittings
1—1 10" cross bar
Adjustable from

ZV2'i0UV2'

F & B POLE SET is a featherweight, telescoping aluminum
column with an expansion spring in the top. Adjust it once
to your ceiling height with locl<ing collar. Then just spring it
in and out of place as you please. Rubber pads top and
bottom protect ceilings and floors . . . can't be knocked over
and takes less floor space than a silver dollar. A perfect,
mobile, lightweight support for lights. Two POLE SETS with
cross piece and fitting can be used to hold a roll of back-
ground paper, props, flats, etc. Perfect for location filming.

POLE SET 101/2' to 15'.

3 piece Pole
with Clamp
8V2' to 121/2'

$8.50 ea

Individual Parts:

3 piece Pole
with Clamp
101/2' to 15'
$9.50 ea

Cross Bar
(110") with
5 fittings

$8.50 ea

More PORTMAN ANIMATION
STANDS Sold To:

Australian Broadcasting

Commission

Robert Tinfo Technical

Animation

Bay State Film Productions

Walter Craig Productions

Ayacucho Cine, Caracas

KVOSTV, Vancouver

• Ford Motor Company

• Rembrandt Films

• Ansel Studios

• Corwin Studios

• L & L Animation

• Mayo Clinic

• Sljde-O-Chrome

A rugged precision and versatile
animation stand that offers more
than 40 accessories for special
animation and effects.

Prices begin at

Hcnc

AVAILABLE NOW:

New ACMEPORTMAN 16mm-35mm interchangeable
camera with ball-bearing mounted cam-rackover.
Write for descriptive folder and price list.

NOW AVAILABLE AT F & B
ENGLAND'S FAMOUS

ACMADE MARK II
EDITING TABLES

• Continuous movement (non-intermittent) safer
for negative or positive viewing.

• Synchronous and variable speed, instant stop,
forward and reverse foot pedals and press
button.

• Film patiis instantly declutchable by switcfi
selection.

• Projected picture 8"x6" or larger by removing
screen.

• Separate magnetic and combined optical and
magnetic heads.

• Built-in synchronizer footage counter and run-
ning time counter.

• Removable flange plate with tite wind roller.

• Instant sound track selector.

• Manual inching control.

• Fast rewind controls.

Now In Use By: British Broadcasting Corp., British Movietone
News, Television Wales & The West, Scottish Television,
Granada TV, Southern TV, International News Film Agency,
British War Office, Associated TV, Atomic Weapon Research,
Cambridge University, Mather & Crowther, Editorial Films,
Park Pictures, Marconi TV. and many other leading British
producers.

Florman & Babb — Exclusive East Coast Dealers

35mm and 16mm
For Studios & TV
Cutting and Viewing

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Price complete and
duty paid.

2975

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FLORMAN & »AD0, INC.

68 West 45th Street • New York 36, New York • MUrray Hill 2-2928

A-V CALENDAR: 1961

January 12-14, 1961

National Audio-Visual Assn

Mid-Winter Conference at th(
Statler-Hilton, Dallas, Texas.

January 27, evening

Committee on Inl'I Non-Theatri-
cal Events, awards presenta-
tion, screening. N. E. A. Audi-
torium, Washington, D. C.

February .5-11

.Advertising Week. Int'l Broad-
casting Awards announce-
ment (includes tv commercials),

February 13-15

Calvin Film Workshop, at Cal-
vin Productions, Inc. Kansas
City, Mo.

February 21-23

N A V A Western Conference,

Coronado Hotel, San Diego,
California.

March 30-April 1

Indu.stry Film Producers Assn

2nd .Annual Convention, Tradi
Show. Miramar Hotel, Santa
Monica, California.

May 7-12

Society Motion Picture & Tele-
vision Engineers, 89th semi-P
annual convention. King Edward]
Sheraton Hotel, Toronto, Can

May 23 &

Day 0

f Visuals: Nat'l

Visual

Presentation Assn

. Hotel Roo-

sevelt.

New York.

July 17-21

3rd .Annual Visual Workshop,

U. S. Department of Agricul-
ture, Washington, D. C.

July 22-2.i

National Audio-Visual Conven-
tion & Trade Show. Morrison
Hotel, Chicago, 111.

September 13-1.5

9th Annual Columbus Film Fes-
tival, Columbus, Ohio. Entry
closing date: July 15, IDfil.

BUSINESS SCREEN MAGAZINE

Honor Kellock, Constable
on 25th Years at Wilding

■ Two \clcian L-\cciili\cs in
the business lilni industry
were honored by tiicir asso-
ciates and friends at a dinner
in their honor on Friday eve-
ning. Nmeniber ISth,

Observing a quarter-cen-
turv at Wildinn. Inc.. are

J. A. Kellock. Wilding
Vice-President. Operations

J. A. Kelioci<. who joined the
national studio organization
on November 20. 1935. and
J. M. Constable, a member of
the company since October
20. 193?.

In 1939. Jim Kellock be-
came production manager at
Wilding; he is now Vice-

J. M. Constable, Wilding
Vice-Pres., Exec. Producer

President in Charge of Opera-
tions at the Chicago studio.

Mr. Constable left his own
recording studio to become a
Wilding director and is now-
a Vice-President and Execu-
tive Producer.

Both men have played lead-
ing roles in industry organi-
zations and in civic affairs.
Business Screen salutes
them and extends our heart-
felt greetings and best wishes
for the many years of service
which lie ahead. 9

LASSIE, a Peabody Award winner, is
produced by Robert Golden for The
Jack Wrather Organization; Sherman
A. Harris, Executive Producer.

Ke^'inisd by permission of the
Eastman Kedois Company

It didn't

happen to

this dog!

For processing perfection . . .
specify CFI.

CONSOLIDATED FILM INDUSTRIES

959 No. Seward St., Hollywood 38, Calif.

Hollywood 9-I44I

521 West 57th St., New York 19, N. Y.

Circle 60210

NUMBER

• VOLUME 21

1960

SKILL

Born of many years' experience producing feature length
motion pictures and television shows like
"Gunsmoker "Have Gun Will Travel" and "Death
Valley Days". . .

that's the EXTRA INGREDIENT
Filmaster brings to the making
of business films.

By dramatizing your basic communication objectives

with outstanding entertainment values, Filmaster can
give your films tremendous iynpact.

Ask American Airlines. We've just completed "Come
Fly With Me" for them.

Ask the United Community Funds. Our "A Town Has Tw
Faces" is now being shown from coast to coast.

Why not give Filmaster an opportunity to help on
your next assignment?

ilmaster

CALIFORNIA

550 North Bronson

Hollywood 4, California

Hollywood 6-1681

NEW YORK

Nine Rockefeller Plaza

New York City 20

JUdson 5-1404

INCORPORATED

FLORIDA

707 Nicolet Aven'

Winter Park, Flori

Midway 7-7011

BUSINESS SCREEN MAGAZIN

ISSUE SEVEN • VOLUME TWENTY-ONE • BUSINESS SCREEN ^

Medical Films Aid World Peace

n«-l<-»iiil<>^ l.aiitl I . S. Film ■■roiiram ill World >lfili<-al r»n(<r<>NN

TWO In IFRNATIONAL MlDRAI
111 o t i o n picture programs,
prcsL-ntcd in West Geniiany in
Septeniher. I960, with the co--
operation of the American Medi-
cal Association and a leading
U. S. manufacturer (Johnson &
Johnson) give solid evidence of
the contribution being made
through this vital phase of the
tilni medium to the cause of
world peace through education
and understanding.

While "cultural" and artistic
pursuit of festivals abroad has
drawn U.S. films into unfavorable
competition and brought negli-
gible results to participants, medi-
cal men from Latin America, the
Far East. Middle East and
throughout Europe applauded the
{]. S. contribution to the special
motion picture program of the
14th General Assembly of The
World Medical Association which
opened in West Berlin's Conven-
tion Hall on September 17th.

On September 27-30, in Co-
logne, the First International
Congress on Medical Photog-
raphy and Cinematography heard
the AMA's Director of Medical
Motion Pictures and Television,
Ralph P. Creer, talk on "The
Production and Utilization of
Medical Films in the United
States."

Dr. Louis H. Bauer, Secretary
General of The World Medical
Association, cited Mr. Creer's ef-

forts in helping provide the lilms
presented at the 14th General
Assembly, noting that "a motion
of appreciation with acclamation""
was-<idoptcd for "the excellence
of the expanded film program . . .
which |irovided a comprehensive
opportunity in post-graduate edu-
cation for the large number of
doctors in attendance at the
meetings."

The AMA participation was
made possible, as on past occa-
sions, by a special grant from
the International Division of
Johnson & Johnson. Dr. John
Henderson. Medical Director of
J&J and H. .Mat Adams repre-
sented the sponsor at the As-
sembly. Prof. Dr. Aiken, Chair-
man of the Film Committee of
the German Medical Association
was the host, assisted by Dr.
Theodore Hellbrugge, Vice-Chair-
man.

77 motion pictures comprised
the program on "The Film in
Post-Graduate Medical Training"
and 43 of these were in English,
25 in German, seven in French.

This film exhibition was direct-
ly concerned with the iisefiiliie.ss
of content to its worldwide au-
dience. That significant ditference
is in sharp contrast to the show-
ing of films for "art's sake"' which
makes current European events
at Edinburgh and Venice of little
value to either the participants or
to the films' sponsors. R'

THK PICTT^RES OX OVW HOLIDAY COVER

:. The cover of this current Issue Seven is in the holiday
spirit and ornamenting our decorative '"trees"' are some of
the people featured in our pages this month. On the green
tree, for example, Jamison Handy, president of The Jam
Handy Organization, is appropriately at the top where an
honored industry leader belongs and on page six we report
a quarter-century presentation event at his company. Grac-
ing the tree below Mr. Handy is Kitty Gibbons, our glamour
girl, who also appears in the Bell System feature article on
page 32.

At the top of the red tree are an appropriate group of
Eskimo children from The Land of White Alice (page 39).
Center position goes to Clyde Ruppert for the Industrial
Management award he received on behalf of the Colburn
Laboratory ( page 16). Finally, we honor the National
Safety Film Awards with the picture of Bay State's president
Morton Read (left) as he received a top plaque award from
Bill Englander, secretary of the National Committee on
Films for Safety for the motion picture. Cause Undeter-
mined, the year's best picture for occupational safety. l^

Eli H liini<'\ incsviiis nlcii jm iiuis\ jiiodnction to members of Congress.

"American Maker" Joins Colorful Series
on Theatre Screens Across the Land

l.atexl "fireat America" Pli-ture in Super.S«'ope-T«'rlini«'ol«r

NOW Showing to millions of
theatre-goers across the
country in SuperScope-Techni-
color is the latest in the series of
Great America motion pictures
produced for Chevrolet by The
Jam Handy Organization.

Latest of the series is Ameri-
can Maker, which portrays our
national heritage as "makers"
from the early pioneer days when
Americans had to till their own
needs with crude tools and their
hands to the present surge of
creative work in the home, fac-
tory and outdoors. This screen
story is "about all of us as we
seek to satisfy the desire to make
things that are better, more use-
ful or more beautiful."

American Maker shows how it
all began — when skilled artisans
fashioned their own glassware,
worked as individuals in their
forges and at their looms. The
dream of Eli Whitney, who met
a nation's defense needs by the
introduction of mass production
to fill a Congressional bid for
muskets, is pictured in a sequence
that illustrates "each maker doing
what he could do best."

The early glassblower worked witli
these primitive techniques . . .

Today"s great tools of industry
and the system which has given
Americans the world"s highest
standard of individual living and
liberty are the "message" of
American Maker as it continues
the spirit of its predecessors:
American Harvest, American En-
gineer and American Look. Au-
diences reached through theatri-
cal distribution by The Jam
Handy Organization number into
the multi-millions.

The latest in the Great Ameri-
ca series has a ""plus"" for au-
diences as it invites "see yourself"
interest to all who are "shapers
and put-it-togetherers." The
"commercial"" for the Chevrolet
Division is. as in preceding films,
"built-in" and logical as the cam-
eras turn toward modern Detroit
assembly lines where the latest in
tools and techniques are em-
ployed to further the modern
American methods of mass pro-
duction.

After completion of its the-
atrical run in mid- 196 1, Ameri-
can Maker will be made available
for general non-theatrical audi-
ences in 16mm. ^

But today's glass artisan is a
craftsman with fine tools.

NUMBER

VOLUME 2 1

1960

■^

Great Lakc,> .^..ciic. mhuIv lie-breaker cms
path for ore boats in "Assignment America."

Silent Partner in the Progress of America

M'riter's OdvNSfy PobiiIn I'|> IiiNuranF<> IiiVfMliiK'iilM* ll»l<> in SHniulalin|i> Kfoiioinv

Sponsor: New England Mutual Life Insur-
ance Co.
Title: Assignment: America, 28 min.. color,
produced by Bay State Film Productions,
Inc.
^s A new color motion picture showing how
the wonders of nature and the works of man
are united in a dynamic economic partner-
ship in these United States is currently being
offered to business audiences, service clubs,
trade and investment groups, colleges and
television stations.

Titled Assignment: America, the 28-minute
color film was produced for the New England
Mutual Life Insurance Company by Bay State
Film Productions, Inc. It is being offered on
a free-loan basis through Association Films"
libraries as a public service.

In production for two years, film sequences
follow a magazine writer across the country
as he seeks material for a book on the role
of life insurance investments in helping indus-
tries expand and enabling Federal, state and
local governments to improve their public
services.

The writer learns that the vast reservoir of
capital paid in insurance premiums is a power-
ful stimulant to the nation's economy, helping

airlines finance new jets, electronics' firms to
develop space age components, housing de-
velopers to expand suburbia and steel compa-
nies to mine and ship iron to the nation's
mills.

This odyssey across America, the writer
finds, is more than just the story of real estate
and commerce. It is, instead, the big story of
investments by people in people, through life
insurance. It is a never-ending cycle that
creates jobs, provides security and helps sus-
tain America's "partnership" of man and
nature.

Excellent pictorialization includes scenes of
a Great Lakes ore boat plowing through ice-
locked waters in the wake of a Coast Guard
icebreaker; construction of the Hell's Canyon
dam in Idaho; vast open pit copper mining
operations; off-shore oil drilling; and airviews
of sleek jets over snow-capped mountains.

The picture is distributed nationally by As-
sociation Films' regional film centers in Ridge-
field, N. J. (Broad at Elm); La Grange, 111.
(.'^61 Hillgrove Ave.); San Francisco, Calif.
(799 Stevenson St.); and Dallas, Texas (1108
Jackson Street). Prints may be obtained from
the distribution office nearest you for company
or community group use. Ijj}"

Oil rigging operations make up part of tlie The building of Hell's Canyon Dam makes
big picture of economic factors and forces, impressive sequence in litis broad-gauge film.

Tp.va<-«*ii i Hh Farm film Shows

Opportunities for Youth
in Field of Agriculture

Sponsor: Texaco, Inc.

Title: Your Career in Agriculture, 28 min.,

color, produced by Audio Productions. Inc.

"A "How you gonna keep them down on the
farm" is as much a problem today as in the
old song. But for a different reason: more
young people would rather be "dirt farmers'
today than there is land, equipment and capita
available for them.

While we can't keep them down on the
farm, we can keep them — and need them — ir
agriculture. As farming career opportunities
have declined in number, agriculture careei
opportunities are burgeoning. Science has founc
so many and diverse uses for the products ol
agriculture that the occupations open to people

No. Carolina State graduate Margaret Babsoi
has a career as a Home Demonstration Agent

interested in agriculture have expanded tre
mendously. There are more than 500 suci
occupations recognized today.

In this, the 14th of a series of annual film
Texaco has m;idc to inform as well as to enter
tain its farm customers and friends, five typica
careers are shown, which, though deeply in
volved in agriculture, are not farming in tht
classic sense.

The film shows Nelson Robinson, a man whi
has made his agriculture degree the key ii
work in television as a farm director at WKY
TV, Oklahoma City. He is seen interviewin;
two young 4-H boys on their career goals-
agricultural research chemist and entomologist

At Pennsylvania State L'niversity, the cam
era visits the laboratory of Dr. Glenn Bressler
poultry specialist and faculty member. Beside
the rich rewards of being a teacher. Professo
Bressler does research on such new agriculture
techniques as the rollaway fibrous nest cushior
for hens which simplifies egg collection anc
practically eliminates breakage.

We meet Margaret Lee Babson, home eco
nomics graduate of the University of Nortl
Carolina and now a home agent for Wakt

(CONriNUED ON PAGE SIXTY-SEVEN
BUSINESS SCREEN MAGAZINE

iVUtOj U.iO.iV. ()flcr> some valuable ideas
lo licl|) (ilizcns soKc mhaii Iraffic problonis

Oii<> <»!' '%'<>iir*K .>l4»sl I'Kt'l'iil l''iliiiN rr<':ii<'«l l«> liil'oriii Civil- (iroiipM

FOR BisiM ss AND Civic Luadirs con-
cerned about the billions of dollars lost
every year through traffic oongestion in
the city streets there arc two courses open —
one. recently advocated by John Crosby, writ-
ing in the Ni w York Hfrald Trihlim:. is to
get rid of tile cars so we can just sit and knit
or play checkers on the grass-planted city
streets; the other, less picturesque, but more
practical, is to get moving fast in finding a
solution to the problem of cars, cars every-
where and no place for people.

Getting rid of the cars would jolt a good
deal more than Mr. Crosby's tender sensibili-
ties. For the much beloved and cursed auto-
mobile has been the greatest instrument of
economic and social change in all our history.
One out of every seven of us are employed
by the automotive or related industries. We
have an investment of 60.000.000 passenger
cars. 11,000,000 trucks and 300,000 buses—
and we're not about to give them up.

Answer Lies in ,\ction on Solutions

The answer to traffic and highway condi-
tions lies not in apologizing for the motor car.
or abusing the motorist, but in action toward
solutions that work, that are the result of the
application of practical scientific develop-
ments. There are solutions to urban traffic
problems. Many of them are presented in a
new, 28-minute. color motion picture called
Auto, U.S.A., produced by Dynamic Films,
under a grant from Perfect Circle Corpora-
I tion.

Auto, U.S.A. is a film that Dynamic's presi-
dent. Nathan Zucker, thought "should be
made" — whether sponsored or not. In fact,
production plans were well under way when
Perfect Circle, maker of piston rings, precision
; castings and "Speedostat," joined forces with
' the producer to offer these solutions to the
problem.

In order to do it right. Dynamic engaged a
committee of specialists to give the film ac-

Pictured are (I to r) Herman Teeter, vp and
ad director. Perfect Circle: producer Nathan
Zucker: Richard Satterfield, asst. to pres..

' Perfect Circle: Commissioner Henry Barnes of
Baltimore: Grant D. Mickle. Director. Aiito-

' motive Safety End.: David M. Baldivin, Exec.

■ Director, Institute of Traffic Engineers.

curacy. Such authorities as .loscpli F. Havcn-
ner and David M. Baldwin, of the Institute of
Traffic Engineers; Grant D. Mickle, of the
Automotive Safety Foundation; Fred Hurd, of
Yale University Bureau of Highway Traffic;
Dr. Leon Brody. of New York University's
Center for Safety Education; and Dr. James
Malfetti. of Columbia University's Safety Edu-
cation Institute, served throughout the film
production months.

What the film says is that although tralTic
problems are worsening in most cities, there
are some important palliatives, if not com-
plete solutions. Cities can. and some have,
initiated action to develop new effective tralfic
control systems.

Baltimore Took Steps to Meet Xeed
The film was shot on location in New York.
Detroit and Baltimore. Baltimore, as many
angry travelers would remember, was one un-
ending tratiic jam from morning to night not
too many years ago. Today, it comes close to
being a model, for its people recognized the
problem, demanded action — and got it. Balti-
more is not named in the film — the idea is to
let it be known that any progressive city could
take steps now to quicken stalled traffic.

Auto, U.S.A.'s remedies are not given as
glib prescriptions for all traffic ills. Eliminat-
ing left turns, creating one-way streets, install-
ing progressive signals may help, but what is
most important is an informed citizenry de-
termined to solve the traffic problem.

.\imed to Inform a Little, .\rouse Lot

Aitto, U.S.A. does not intend itself to be an
end-all to the problem. It wants to inform a
little, arouse a lot. It comes with a 12-page
booklet outlining the problem and offering
specific help: planning tools developed as a
public service by the National Committee on
Urban Transportation, the U. S. Bureau of
Public Roads, the American Association of
State Highway Officials, and the American
Transit Association. The tools comprise a
guidebook and 17 technical manuals setting
forth techniques and standards for realistic
planning — with transportation fully keyed to
land use and community-wide development.
The recommended methods have been tested
in several pilot cities and large metropolitan
areas. They have proved sound and practical
for both. Auto, U.S.A. supports the specific
tools offered as a motivating force, an eye-
opener, an informer.

Premiered in the Nation's Capital

Auto, U.S.A. recently had its premiere in
Washington sponsored by the Institute of Traf-
fic Engineers and the Automotive Safety
Foundation. The audience comprised a cross
section of authorities in the field of traffic con-
trol and highway safety. Among them were
top officials of government departments con-

This California highway overpass maze shows
how modern road construction is meeting the
challenge oj the automobile and .wiving urgent

problems oj greater highway safety.

cerned with traffic and city and highway plan-
ning. In addition, there was a representative
group of executives from the transportation
and allied industries, non-profit and research
organizations in the field, and editors represent-
ing the trade and general press. Response to
the film was universally enthusiastic.

How to Obtain This Useful Picture

Auto. U.S.A. can be purchased from Dy-
namic Films, Inc., (405 Park Avenue, New
York) for $123 per print in color and S60
per print in b/w. Multiple print purchasers
can arrange for screen title credits. This also
holds true for imprinting on bulk orders of
the booklet.

Inquiries for free loan of the film from civic
groups should be addressed to Perfect Circle
Corporation. Hagerstown. Indiana. Sf

In another scene from "Auto, U. S. A.," the
famed Santa Ana Freeway is pictured at a
point about 15 miles smah ni I<^s 1iij<Ies.

NUMBER

• VOLUME 2 1

1960

Over the Fast M years, Some 250 Useful Pietnres
Have Reaehed Audiences Through Company Channels

Widely sliown in theatres, on television, among groups, Bell film "Once
Upon a Honeymoon" pictures teleplione arrangements in tlie liome.

How Films Serve the Bell System

Sorviiifi r«mniunili<>N Throu;>li
T<-I<'|>li OI'fifOM. Ilfll Piflu

IMACiiNiz A Film Distribution
network so extensive that it
has offices serving thousands
of communities in the United
States and in Canada— one which
makes its Films avaihible locally
to more than 127 million people.
This film man's dream exists
for the nationwide Bell Telephone
System, distributors of some 250
film titles in the past twenty years.
Its local film outlets are telephone
offices in Bell communities across
the continent.

Nerve End.s ol Distribution

These offices are the nerve ends
of this vast distribution system.
The control centers are the public
relations film sections in the 19
operating companies in the Bell
System. And the coordinating
headquarters for all the film dis-
tribution work is in the American
Telephone and Telegraph Com-
pany offices at 195 Broadway,
New York.

The A.T.&T. lilm offices thus
represent one of the most active
film distribution programs in the
nation.

No industrial family has a larger
annual lilm audience or keeps a
greater number of prints circulat-
ing than the Bell companies. Each

Right: Bell System companies

create tlieir own well-designed

film catalogs, as exemplified

by tliis spread from a Soulfi-

western Bell Inocluire. Other

promotion and information tools

are pictured on facing page.

nut till' l.anil Tliroiijih l.wfal
ros .\r«> Viowcd liv Millions

year they purchase over 5.000
new prints for their distribution
libraries.

Handle .\ll Print Requirements

Yet the role that A.T.&T. itself
plays in distribution is very much
behind the scenes. During produc-
tion, A.T.&T. estimates the quan-
tity of prints needed for release
and initial orders, it selects the
laboratory and sets up delivery
schedules and assists Western
Electric Company in negotiating
print prices and in preparing order-
ing information.

A.T.&T. also serves as a central
information center on film activi-
ties— determining where the most
effective work is going on and
where assistance can be ofl'ered.

Cooperate on Overseas Requests

The Bell Telephone companies
generally distribute their films only
in the United States and Canada.
They do, however, cooperate by
making films available to the U. S.

Information Agency, the Organi-
zation for European Economic
Cooperation and the Armed
Forces of the United States, when
they desire to make overseas dis-
tribution of certain subjects.

Distribution is the responsibility
of Earl J. Slack, who came to this
position from a similar one in the
Mountain States Telephone Com-

Earl Slack coordinates distribu-
tion at AT&T offices.

Preview facilities in New York
are operated by Kitty Gibbons.

pany. Mr. Slack reports to Film
Production Manager H. LeRoy
Vanderford, who is in charge of
all production and distribution
activities under Willis H. Pratt,
Jr., head of A.T.&T. "s motion pic-
ture operation.

Working with Mr. Slack on
System distribution activities are

two assistants: Miss Kitty Gib-
bons, who operates the motion
picture preview room, and Miss
Eileen Tallon, who edits the Bell
System Film Catalog, prepares dis-
tribution reports and also edits
"Film Clips." an internal publica-
tion to keep the associated tele-
phone company film men informed
on production progress, successful
promotion methods and other late
news about films and film activi-
ties.

Earl Slack makes frequent trips
to Bell System companies, provid-
ing an exchange of ideas and in-
formation about effective promo-
tion and distribution programs.

Companies Pass on Each Title

Bell companies operate autono-
mously and make their own de-
cisions on film matters. As a film
is completed, each company de-
cides whether or not it will partici-
pate in the production cost and
thereby have the right to distrib-
ute the film in its territory.
Throughout the years, most films
have found wide acceptance with
the telephone companies.

Nearly all Bell System compa-
nies use a commercial distributor
to book appropriate films with
theatres. In the 16mm field, some
carry out all of the aspects of dis-
tribution themselves. Others do the
booking but leave physical han-
dling to commercial distributors,
while a few companies prefer to
let commercial distributors do the
whole job.

Regional Libraries Serve .\reas

For example, in the New York
Telephone Company there is a
fifm library in each large operat-
ing area. Any telephone office may
request films from these libraries.

Southern Bell, serving a nine-
state area, has a film library in
each state. Ohio Bell, operating in
a smaller and more centralized
area, has libraries in Cleveland

HORIZONS BEVONO

^•"^ li^' 'f^

BUSINESS SCREEN MAGAZINE

nd Columbus, The MounUiin
tales Company has one hbraiy
ir each state with big. wide Mon-
ina getting two.

The trend seems to be towards
entrahzed t'lim handling eenters
3 provide better utihzation of tlie
xisting supply of prints.

Regardless of distribution inelh-
,d. Bell lilms are always olfercd
in a free loan basis, with the user
laying return postage if he ehooses

0 mail the lilm.

Prt'vi»'» OlluT I sfl'iil Pioliires
In addition to coordinating dis-
ribution activities, the A.T.&l.
ilm stall previews many pictures
nade by outside sources for possi-
Me application to telephone com-
lany acti\ities. The telephone
;ompanies are advised of those
liliiis that would be useful in em-
ployee training and ordering in-
formation is included in the Sys-
tem film catalog.

The A.T.&T. master catalog
was started in 1940. and is today
a mighty big volume. With one
page for each him. the latest entry
is number 633. About 35^ c of
these hlms were made by outside
sources but classified as useful to
telephone company operations.

The big master catalog is only
for internal use of the telephone
companies; the individual tele-
phone companies in turn prepare
catalogs aimed at special types of
audiences for distribution to the
public.

Reach 127 Million in 1959
Overall attendance for Bell Sys-
tem films was more than 127 mil-
lion in 1959 with 1960 figures
promising an increase. To elimi-
nate overly optimistic attendance
figures. A.T.&T. established in
1959 new formulas for determining
' television and theatre attendance.
The TV formula is: one-ihinl of
the number of sets in the area
(being the proportion of sets in
use) divided by the number of

1 stations in the area, times an aver-
l age of two viewers per set.
! The formula for computing

theatre attendance for indoor the-
atres is: one-third of capacity,
times the number of shows. Drive-
in theatre attendance is figured at:
car capacity of the theatre — titnes
IV2 occupants — times the num-
ber of performances.

With the use of these formulas,
A.T.&T. distribution people feel
that their attendance figures are
conservative.

Promotion an Iniportiinl Facet
Promotion is important to efTec-
tive distribution. Promotion ma-
terial is prepared while the film
is in production and is to be ready

when film is released. Folders. 8 x
10 dye transfer stills, tent cards,
even sheet music of the songs from
a film, have been successfully used
to promote bookings.

In addition to the nationwide
promotion elforts. successtui local
lilm promotions are publicized for
possible adoption by other Bell
lelephone companies.

A case in point is the Two for
the Show campaign undertaken by
Souttern Bell in Louisiana which
encoinaged employees to secure
two outside bookings of company
lilms through their contacts with
friends and neighbors. The pro-
gram resulted in a big gain in
adult audience and the idea has
been passed on to other Bell Sys-
tem companies.

Clearins House of Information
A.T.&T.'s film distribution stafi
is a central source of information
on film activity within the system.
In addition to keeping an active
file of film facts and figures, they
also keep the companies informed
of new developments in audio-
visual equipment and techniques.
Film prints are purchased by the
Bell Telephone companies from
the Western Electric Company.
They are stocked as a standard
supply item in the same manner
as telephone instruments, wire or
switchboards. The only excep-
tions are outside films suitable for
employee training. These are
ordered directly from their pro-
ducer or supplier.

Four hundred prints are made
of an average Bell System subject.
The record in number of prints
sold is held by Adventures in Tele-
zonia. a film specifically designed
for fourth grade school curriculum :
5,644 have been ordered since its
release in December. 1949.
Two Films Exceed 1,000 Prints
Another popular subject has
been Telephone Courtesy, with
1.600 prints since 1947. This film
has been replaced by A Manner
of Speaking, which was released
in September of 1959. Since then,
more than 1.100 prints of this
28-minute Technicolor subject
have been delivered to the tele-
phone companies.

Throughout the System, local
telephone ottices are the telephone
company in every respect. They
are a real part of the community
as well, not just an outpost of a
large company.

Thus, telephone film distribu-
tion people feel confident they are
prepared to go all out to fill re-
quests for films. "Last-minute
bookings" — not very popular with
most film suppliers — are usually

(CONTINUED ON PAGE 68)

NUMBER

VOLUME 21 • 1960

Part Two of the Continuing Business Screen Survey

AVIANCA: Aerovias Nacionales de
Colombia. In U. S., address 324
Madison Ave., Suite 1006, New-
York, N. Y.

• Four half-hour films, English or
Spanish sound track; color sound
travelogs, incl. Cohimhia, Land of
Contrast,

Air-India International: Publicity
OfTicer, Commerc'l Hdc]., Mahatnia
Gandhi Rd., Bombay 1, India.

• Tvi^o films, English sd. track:
Magic Carpet (Tokyo to London
flight) ; The Maharaja Meets a
Challenge (operations of an inter-
national airline).

BOAC: British Overseas Airways
Corp. In U. S.: Film Supervisor,
5.30 Fifth Ave., New York.

• Eight travel films, plus three 5-
min. shorts on Nassau, Bermuda &
Jamaica. Titles cover South Pacific,
Caribbean, Far East, 1.5 European
countries.

British United Airways, P. R. Offi-
cer, 3.5 Piccadilly, London, W. 1,
England.

• Sponsors The Defeat of Time,
film on helicopters in industry,
agriculture; also fixed-wing aircraft
in crop spraying.

Deutsche Lufthansa: German Air-
lines. In U. S.: P. R. Mgr., 410
Park Ave., New York 22.

• Six color/sound films, English
narration. Subjects: Time Flies, his-
tory of commerc'l aviation; behind
the scenes at Lufthansa ; travel to
Turkey, Austria.

IBERIA: Lineas Aereas de Espana,
S. A., Propaganda Mgr., Avenida
de America, 2; Madrid, Spain.
Note: Prints for sale, not for loan.

KLM Royal Hutch Airlines, Ad. Di-
vision, Postl)US 121, The Hague,
Netherlands.

• Lists Skyway to Spain, color/
sound film of areas served by
IBERIA; Alas de Iberia {Iberia
Wings), b/w film of passenger
traffic, maintenance at Iberia.

• Eight color/sound travel films,
plus Winged Profit (on air cargo),
multi-language versions of An In-
tercontinental Flight.

Panagra, 135 East 42nd St., New
York 17, N. Y.

Qantas Empire Airways, Film Li-
brarian, Sales Dept., Qantas
House, 70 Hunter St., Sydney,
Australia.

• Three color/sound films on fish-
ing, skiing in Chilean Andes; plus
55-min. trip around S. America,
Continent of the Sun.

• Five sound/color travel tilms,
Japan, S. Africa, Pacific; It's a
Small World, flight from Sydney to
London.

Real Aerovias Nacional, In U. S.:
Tours & Spec. Prog. Dept., 141
N.E. Third Ave., Miami 32, Fla.

• One travel film, color/sound.
Flight 802, air route to Miami via
several South American cities.

SABENA Belgian World Airways,

720 Fifth Ave., New York 19,
New York.

• Lists 25 films. Travel includes
Belgium, Africa, Israel. The Heli-
copter Goes To Toivn, (heli-passen-
ger service) ; & London /Paris heli-
copter flight.

Scandinavian .Airlines System, Ad.
Section, Film & Photo, Bromma
10, Stockhohii, Sweden.

• Fourteen color/sound films for
sale, not loan. Most with multi-
language choice of sd. track. Over
the Top of the World (SAS polar
route) ; plus travel to Africa, Eu-
rope, Scandinavia.

.South African Airways, Publicitv
& Travel Dept. Mgr., S. African
Railways, P. O. Box 1111, Jo-
hannesburg, Union of S. Africa.

• Inside Story, flight from S. Africa
to Nairobi, Rome, Frankfurt, Paris,
London; color/sd., shows pre-flight
preparations & maintenance.

Swissair, In U. S.: Public Relations,
3 East 54th St., New York 22,
New York.

o Nine films: four on Alpine ski-
ing, incl. Ski Here & There, Swiss on
White; 5 on travel — Yugoslavia,
Asia, Europe, Near East; Two Gen-
erations (Swiss pilot & father, Swiss
watchmaker, on transatlantic flight).

The wtjiil loiicli that won the prize for Cupezios and Eleklni Studio

"The State Is Great" for Capezios

Higli-.HI^'l<> F»oln<>ar in an Original Kliila'KIni by Hlokira

Sponsor: The Capezio Company.

Title: The State Is Great, 12
min., color, sd. slidefilm, pro-
duced by Elektra Studios for
Hockaday Associates.

* * *
'k "Capezios! Capezios! Prettiest
thing for feel and toes."

That's the germ of a wing-ding
idea started last spring by Elektra
Studios to perfect a zazzy slide-
film for the Capezio Company's
whim.

It's sold shoes by the carload
they say . . .

Tres good for a film tres gai!

Called The State is Great,
Elektra made the prize-winning
(NVPA) slidelilm for Capezio's
ad agency, Hockaday Associates.
Running 12 minutes, in color, the
film is for retailers — tells them to
join "The State of Capezio."

"All the greats since '87 . . .

have found 'The Slate' to he

a heaven . . .

Pavlova.

Markova.

Caron

and Danllova.

Nijinski.

Hglevsky . . .

and Gene Kelly."

The point is that theatre people
have always worn them — now
everyone can.

"Murtinelli and Caruso,
Lily Pons and who ,vo
ever had a big name
did the same:
They put tlieir toes
in Capezios."

Capezios have a lot of othei
great selling points, too.

"Let all sales persons learn
about . . .

the fascinating fuels we here-
with tout . . .
Send a representative to the
capitol building . . .
where the sales training pro-
gram will give them a gilding
Like why Capezio soles have
cross marks . . .
so they won't .slip
when people flip."

There are pi.\ to go with these

pomes . . .
but not for any serious domes . . .
Sensational . . .
never representational . . .
Wispy and fey . . .
the high fashion way. ft

■^ Recently completed at N i 1 e s
Productions is a 45-second live-
action filmed television spot for
Montgomery Ward and Company
Introducing the 1961 line of
Sea King Boats and Motors, thd
film will be shown at boat and
motor shows during December
and January and placed in tv
markets during spring. R"

BUSINESS SCREEN MAGAZINE

Deere & Company Presents
a ^^New Generation off Power

>lii.ior (tnc-lliiy :Vctv ■*roilii<-l Shon r<>r «>.<MHt :il I>:ill.-i>.

., SHOWTIME

rHi CoMPLUTELY New line of
power farming equipment de-
iunod and engineered hy Deere &
"onipany was unveiled on August
0 in the huge Dallas Municipal
auditorium at what now appears
3 have heen one of the largest
lealer gatherings of this and
lany another year.

Over 6.000 John Deere deal-
rs from all over the I'. S.. Cana-
la and many foreign lands were
lir-lifted to this Southwest city
or a one-day program announc-
ng Deere"s "New Generation of
'ower" and its all-new line of
ractors and accessory equipment.
Vhat was one of the largest deal-
r gatherings was also one of the
ear's best-kept secrets as plans
md preparations for the Audi-
orium show were carried out un-
ler tight security. Wilding, Inc.
landled most arrangements and
3eere representatives carried the
iroducer"s identification to fur-
her the cause of security.

Within the Dallas Auditorium,
•howmanship on a huge scale was
iiandatory. Providing top-caliber
.-ntertainment (a New Orleans
dixieland band for the "walk-in"
iiusic and a professional ice re-
.ue on the floor). Deere's show
.vas a "theatre-in-the-round" pres-
."ntation.

Five 30-foot screens were con-
structed around an aluminum
structure hung from the center of
the huge auditorium. On their
surfaces, via closed-circuit televi-
sion, speeches by Deere president
William Hewitt and vice-presi-
Jent C. R. Carlson carried the

r,, --JN DEERE
BLACKSMITH-.

The Blacksmith's Gift" brought
iiory of early company history.

main theme of the program. The
same screens also carried an his-
torical film (The Blacksmith's
(Hit I -e>n the early beginnings of
the company and. later, a wide-
screen color motion picture tell-
ing the research, development and
testing story behinil the new
Deere line.

Segments of the ice revue, the
speeches and motion picture pres-
entations were timed to flow
smoothly as integrated portions of
the entire product presentation.
The morning show was followed
by a "live" presentation of the
new equipment in the Dallas
Livestock Coliseum in the after-
noon. This was staged with a
lively "parade" motif (featuring
band music and some mechanized
"choreography" ) as the Deere
tractors were put through their
demonstration paces.

The multiple-screen technique
has been utilized by Wilding's
Customer Service division for a
good many years. An early appli-
cation was at the New York
World's Fair in 1939; in 1956
Wilding employed the idea for a
Lincoln-Mercury show.

But the Deere "Power" presen-
tation brought the idea into the
field of "integrated" television and
motion picture visualization, plus
the "theatre-in-the-round" meth-
od of handling a large audience
Simultaneous translation, similar
to the system used in the United
Nations, was employed to bring
the key speeches and sound tracks
to dealers from Latin America
and Canada in their native Span-
ish and French tongues.

Tom Byrnes of Wilding wrote
the 1960 films and show ele-
ments; original music and lyrics
were written by music director
Lloyd Norlin. Barrie O'Daniels.
assisted by Jimmy Dexter and
Verle Bogue. handled the show
arrangements, backed by Wild-
ing's Customer Service experts.

Within a single day. nearly
every Deere dealer in the Western
world saw the entire new line,
heard the basic facts behind its
design and manufacture, wit-
nessed the equipment in action
and. following a gala outdoor
barbecue and fireworks' finale,
were on their way back home! 9

^*!o"s..-T"^'f'>'

Large and vivid were il}i' iitiuges on this many-sided screen framework
which presented both live talks and motion pictures to Deere dealers.

NUMBER

• VOLUME 2 1

1960

View showing the bandstand and overhead screen setup used to deliver
Deere's new product story to huge audience in the Dallas Auditorium.

This ingeniously-designed stage supeistniciiire. called Living Screen, was used as a projection screen and as a shield for liiddcn liglit sources.

Studebaker's '61 Cars in Stage and Screen Debut

Dfalor Aiiiiouni-ement Show Starriiati I he l!>«I I.ark Offers lllt'iid of Film and Live
Sla;ie Aelion as Transfiliii-taravel Ises l.ivinf[< Screen to Deliver Sales .>leMNa^e

^^TTN a business show, the star
I attraction is the sponsor's
product or service, and
any device which makes this star
burn a littk brighter or burn a
little deeper impression is desir-
able and welcome, indeed."

These are the words of Joseph
F. Kilmartin, vice-president in
charge of Business Program Serv-
ices at Transfilm-Caravel Incor-
porated.

Film and Stafic Interdependent
Seen recently in Studebaker-
Packard Corp.'s new car dealer
announcement show, novel and
effective techniques permit the
simultaneous presentation of film
and live stage action, not merely
to accent each other, but as inter-
dependent forms blended so as to
create a newer form.

Witnessing the Studebaker
presentation, entitled "Perform-
ability," the dealer audience not
only saw a musical equal to the

best efforts of Broadway, they al-
so enjoyed an extra fillip of pro-
duction novelty.

Translilm-Caravel developed a
balance between stage lighting
and film projection which makes
it possible to have a sponsor's
product and performers in full
view and fully lighted while slides
or motion pictures are projected
around and behind them.

This is accomplished without
washing out the screen or casting
objectionable shadows upon it.

Further, the producer has cre-
ated a transitional match dissolve
from film-to-live so that, for ex-
ample, an automobile, perform-
ers or any product can move
smoothly from the screen to the
stage in near perfect register. The
effect contributes to a product's
starring role.

Key Factor in the Technique

A key factor in the technique
is an ingeniously-designed stage

superstructure, called Living
Screen, which is used both as a
projection screen and a shield for
hidden light sources.

The wings and overhead bor-
ders of this portable device are
constructed in layers, one larger
than another, so that when placed
one behind the other, they tele-
scope into a screen which is sus-
pended at the smaller end.

Projection Area (an He Varied

A projected image can be
thrown on the full 16x47 feet of
the entire superstructure (the size
is flexible) to achieve a three-
dimensional effect. Or. projection
may be confined to the scrim and
screen area which is 10x24 feet.

A third alternative is projec-
tion upon the scrim when it is
raised halfway above the stage so
that stage action can take place
below the scrim while screen ac-
tion occurs above. This effect is
especially important when it is

necessary to bring stage action ij
full view of the audience, e.g
during a discourse on componen
parts of a product.

In the Studebaker show, th
film-to-live match dissolve wa
certainly one of the show's high
lights. It served as the means b
which the new 1961 Lark was re
vealed to the audience, the clima
of the program.

Introducing the 1961 Lark . . .

The build-up to the reveal he
gan with a musical whisper. O
screen, beginning at the outei
most wing of the structure, a pai
of animated car wheels appeare
and slid rapidly into the center c
the scrim. Next, as if from th
rear of the audience, a car fram
zoomed in to take its plac
around the wheels. The musi
was slowly building to a crescer
do. A roof, doors, bumpers, heac
lights, etc., followed and as eac
took its place in the assemblagt
a musical "sting" accentuated th
action. Finally, the animated ca
was completed and the musi
reached a triple fortissimo as
real "in-the-flesh" 1961 Lark ap
peared in the same position of th
animated car.

This is what was happening. A
the precise moment that the am
mated car was completed on th
scrim — 91 seconds after it bega
assembling itself — the real auto
mobile was being lighted gradual
Iv behind the scrim in almost ex

Left: performers on stage durin,
this Studehaker-Packard scene
were fully-lighted for their
action alongside and in front of
tlw motion picture on screen.

BUSINESS SCREEN MAGAZINI

;t register
lunterpiirt.

with its animated

Tho rrnducl (< mil's to l^il'o

Within a few seconds, the
^aviiy hghtcd autimiohile coni-
letely washed iiut the animated
[r on the scrim, as well as the
trim itself, which was now al-
|ost transparent as a result of
le intense lighting behind it. The
c r i m was then iinnoticeably
lised se\eral feet above the au-
miobile.

An actor stepped from the car
id exclaimed. "Man. what a
ie." and with this the stage was
ady for the next sequence,
ichary Scott, the show's star and
irrator. now took over and de-

scribed some highlights of the new
ear as his commentary was illus-
trated on the scrim above the au-
tmnobile. which was still very
iiuich in view.

A "dealer" then appeared on
stage along with a couple shop-
ping for a car. With the car still
in full view, the dealer went
through a sales pitch actively
demonstrating features both in-
side and outside the vehicle.

Features .Shown in Dclail

The audience, however, was
not deprived of the most minute
detail. On the scrim above, they
saw carpeting, upholstery, the
oval steering wheel, padded dash-
board, the glove compartment.

radio and more — all in full and
vivid color.

"You have to drive it to be-
lieve it." said the dealer to the
couple and here again, Iranstilm-
Caravel came through with flying
colors. The trio walked to the
side of the stage; they took their
places in the seats of a mock-up
automobile and away they went
— with the aid of a full screen
which had dropped into place as
they walked away from the center
stage. The group was fully lighted
alongside the screen and all spoke
as there unfolded a motion pic-
ture sequence of the car in action.

Again, the dealer got in his
sales pointers, this time assisted

Star-narrator Zachary Scott (1)
checks script with S-P marketing
vice-president Louis E. Minkel.

by even larger images, plenty of
action and lots of close-ups.

During the entire performance,
there was fliiidiiy and. to be sure,

( C C) N r 1 N U E I) ON P A G H 6 8)

c\c.il ot the 1961 Lark: a pair oj cininhilcil car wiieels on the screen
as jollowed by scene of car frame above as music accented unveil . . .

his isn't double-image photography . . . ligliis conn'ni; up from beliind
ie scrim are bringing the actual 1961 car itself into view (already
arely visible in back of its animated screen counterpart on scrim I.

rejected pictures demonstrate key points on ease of entry and exit
s Lark "dealer" on stage below talks up the features with a buyer.
■lending of projection and live action was feature of Living Screen.

The roof was followed by the car's dmirs m ilic ncH model gradually
took shape on the screen to the accent of a musical "sting" note . . .

The scrim has now been raised to lialfway above stage (where it is
to receive further projected images) and the 1961 Lark station wagon
is in full view with actor-narrator at the wheel for live action.

"You have to drive it to believe it." says tlie dealer to buyers (on
stage right) seated in mock-up automobile seal — as .screen left takes
audience on test drive. Scene shows full-grip, instant braking.

UMBER

• VOLUME 21 • 1960

7N''

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iM (J c*w«» har^W ^^^v■^^(^ I'-i •««i ^toUtit It m IliiU,-j ri.»rt.i^;«c« tM (fl.nw»|« itu. 6»(..|.|, » wrn

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•n-niT

^ ■• 1

IN THE NEW CRUSAD

FACES

FORTUNES

Ini>i|>iriiiu <'r<-:ilivi- Virtviii;- l<> liiiiirovc roi-|M>i-.-ili' Im;!^)-*^
In III*- Aim of Tlii<< \\ <>ll-ltt'siuii<-il Kiiiili<-rlv-rlark l^ifliii-f

A Firm Belilvir in both the
hcauty ;ind functit>n of good
Jesign is the Kiiiiherly-C'iaik Cor-
boration, not only in relation to
|he many types of paper and pa-
ler products which it manufac-
ures but in the field of idea com-
iiunication.

i Lately the "K-C"" trademark
\\as been applied to some fresh
ind original ideas in visual pres-
entation, heralding product pro-
notion — and the latest of these is
I stimulating 17-minute color mo-
tion picture titled Faces and For-
hines which is intended to "clari-
fy the subject of corporate identi-
fication."

The theme that every business
^eeds a strong, consistent look in
its communicative media is told
by visually tracing the history of
symbols and marks from the me-
dieval period to the present.
Knights of the Round Table, the
film explains, relied on their dis-
tinctive heraldic marks, their
coats-of-arms. for identification
by friend and foe.

From these antecedents, art-
fully drawn into the images of
Faces and Fortunes by producer-
designer Morton Goldsholl. arti-
sans developed their own distinc-
tive marks and placed them on
the products they made. Today,
business trademarks are designed
for the same purpose: to create a
favorable impression and to ex-
plain simply and quickly who
they are and what they sell.
Trouble is. narrator Hans Conried
says, these marks are sometimes
tricky or obscure, inconsistently
used and lacking in plan and
direction.

Faces and Fortunes maintains
that order and consistency in a
company's visual communications
I give it a solid identity. The
I ■■good" corporate trademark or
■■look" should be used in every
conceivable way.

And like the consistently good
designer-creator he is, Mr. Gold-

sholl "follows through" with ex-
citing color and scenes that stimu-
late the viewer's imagination. To
stimulate him further, in the
cause of Kimberly-CIark's Indus-
trial Products division which
sponsored the film, there is a new
■order" in which viewers in the
printing and graphic arts indus-
tries are being enlisted; Knight
Defenders of the Corporate Cru-
sade, who "'swear undying fealty
to the crusade for a well-planned
corporate look" by "girding with
the weapons of modern day her-
aldry against the forces of con-
fusion."

In a nutshell (and on the fac-
ing page ) there's an excellent
promotional campaign of printed
pieces fortifying Faces and For-
tunes' showings. Its line of "Ex-
ecutive Papers" are key products
to benefit but wherever the prin-
ciples are applied, businessmen
will profit even more greatly. An-
nouncement pieces shown on the
facing page are bright in hue and
bespeak the film's heraldic theme.

Dick Marx's music makes a
lively track and Mort and Millie
Goldsholl also enlisted Los An-
geles' designer Saul Bass in the
early stages of production. The
film is being distributed to busi-
ness and service clubs through-
out the country through the ex-
changes of Association Films. Inc.
It will stimulate your interest in
the sponsor's idea and in the cre-
ative possibilities of the film me-
dium, too. to see it soon. 9

Knights of the Round Table, says
the film, relied on their coats of
arms for easy identification.

No ioniser isokiicd are these Eskimo children of an Alaskan villafie.

Journey to "The Land of White Alice"

A Xrw r»niiiiuiii<'ali»ii Xi'lwork llrid^i'N .tIsiKka'.s VastncKN

Sponsor: Western Electric Com-
pany.

Title: The Land of White Alice.
27% min.. color, produced by
Willard Van Dyke.

* "White Alice" is the code name
for a communications network
built by Western Electric for the
United States Air Force during
the years 1955-1958. It is the
nerve center for the entire state
and has made possible many
changes in Alaskan life.

Before White Alice was built.
a resident of Nome who wanted
to telephone someplace else usual-
ly had to make a reservation in
advance because there were only
two circuits out of town. Today,
remote Nome has 15 outside lines,
thanks to White Alice.

The project was conceived in
1954 when the Government asked
the Bell System to recommend a
suitable and economical way of
creating a communications net-
work that would serve all of Alas-
ka's needs — military, civil and
government.

To bridge Alaska's great dis-
tances, maintain communications
under all weather conditions and
conquer the static of the northern
skies. Bell Lab engineers recom-
mended a nearly-new form of
ultra high frequency radio relay,
which would employ 33 stations
with huge antennas, at intervals up
to 200 miles.

Some of these '■over-the-hori-
zon" antennas resemble outdoor
movie screens, weigh 100 tons and
are 60 feet high. Others look like
huee saucers. In front of the an-

tenna, a "feed horn" sprays a radio
signal containing scores of separate
telephone conversations and tele-
graph messages against the curved
face of the antenna, which beams
it toward the horizon like a huge
searchlight.

Much of the signal is lost but a
tiny amount — about one ten-tril-
lionth — is detlected downward in
the troposphere, the envelope of
air surrounding the earth. This is
received by the next station's an-
tenna, amplified and sent on again
for another gigantic stride toward
the person at the other end of the
circuit.

To show what White Alice has
meant to Alaskans, Western Elec-
tric sent Willard Van Dyke to
Anchorage, Nome, Fairbanks,
Kotzebue and their environs last
winter. This in itself is unusual.
(continued on page 64)

Below: winter fog cuts vi.':ibil-
ity at a remote station of the
White Alice network in Alaska.

N U M B E R

VOLUME 21 • 1960

York Research technician evuhuites multi-
color enamels in scene for "Best by Test."

Hercules Proves Enamels "Best by Test'

Aflvaiit:i;iON of !\'i<r»<>*>llul«»N<' II»n<- in >lulli<>olor Kiinmrls
■■r»v<>n in il«-N<-iir«-li ■.;ib»r:il<>rv. KiiiiKMl l'»r l*ul>ii<'. Trii<i«'

To Show the Beaiitv of Vermont Marbl

Color Sequenpe in a Dvep ('nderground Quarry Presented
Major I.i{<h(ing Challen^fe Met by Hay Stale Produetions

Sponsor: Hercules Powder Com-
pany.

Title: Best t>y Test. 15 min.,
color, produced by Farrell &
Gage Films, Inc.

•k Multicolor lacquer enamels
have been a design tool of the
architect and decorator for several
years because of the interesting
effects achieved with two or more
colors applied simultaneously
from ordinary spray equipment.

Hercules Powder Company
makes a nitrocellulose base which
is a principal ingredient of many
of the multicolors, as opposed to
such ingredients as alkyd resins in
others.

Showin;; to Decorators, Builders
To demonstrate the superiority
of the nitrocellulose lacquer enam-
els Hercules is relying on the new
film. Best by 'lest, which is being
offered to interested group audi-
ences free of charge. Along with
the film, the company has pub-
lished a six-page four-color folder
based on the film, which is being
widely distributed throughout the
paint, building and decorating in-
dustries.

How the Best by Test campaign
came about is an interesting story.
A few years ago the advent of
multicolors was announced in a
film, Multicolor Mat^ic, made for
Hercules by Farrell & Gage Films.
Because of the long (15 years)
association between Hercules and
F & G, Matt Farrell was called in
to offer suggestions on how to meet
nitrocellulose's competitive situa-

tion in the paint industry.

Using a basis of the existence of
much good footage on multicolor
from the previous film, and an in-
teresting incident involving a test-
ing laboratory during the produc-
tion of the earlier film, Farrell &
Gage came up with the idea of
doing a new film on a modest
budget which has now become the
basis of an entire Hercules promo-
tional campaign to prove nitro-
cellulose's superiority in the multi-
color sweepstakes.

Enameled Walls Withstood Flood

York Research Laboratory,
which had done some early tests
of multicolor lacquer enamels for
a local paint manufacturer, was so
impressed by the results that the
lab started painting its own walls
with multicolor. During a Hood in
the York plant's locality near
Stamford, Conn., it was found that
the multicolors and the walls upon
which they were painted had stood
up under three feet of water for
over 36 hours — good proof of the
lasting quality of the new surfaces
— and a wonderful "plot" to use
for a new film.

Laboratory Tests .4re Pictured

Going on, after the accidental
but convincing flood ordeal. Best
by Test shows how York Research
then evaluated the various multi-
colors for washabiliiy, fade resist-
ance, drying time, abrasion resist-
ance and stain resistance to prove
convincingly that the nitrocellu-
lose base does make a great deal
of dilTercnce. \^

Sponsor: Vermont Marble Com-
pany.
Title: Marble, 28 min., color.

produced by Bay State Film

Productions, Inc.
# Filming operations in a quarry
can be a routine assignment for
the experienced production crew.
It would be a normal project if
the site were a normal quarry.

But take, for example, the loca-
tion for a sequence in Marble, the
new Vermont Marble Company
film now nearing completion. Dur-
ing seventeen years of producing
industrial films, the staff at Bay
State Film Productions has had
many assignments which have
challenged their ingenuity. Here's
one they'll put high on the list of
formidable, b u t accomplished,
tasks.

In Danby, Vermont, just a few
miles from the Company's home
office in Proctor, is the fabulous
Danby marble quarry, in opera-
tion since 1903. Bay State's assign-
ment was to film, in color, the
operations in this quarry. Here's
where the catch came.

Far from routine, this quarry
is located one hundred feet under-
i>round in a valley between two
mountains. The quarry is a vast
area of fourteen acres with a ceil-
ing one hundred feet high. A lot of
dark space — and a tough task for
color production.

Lighting the quarry was the big
job, and it took the crew a day and
a half to rig more than one hun-
dred lights and spread a sea of
cables in order to film a sequence
lasting less than a minute in the
completed film.

Crewmen at Bay State call it

"easily one of the biggest light .;
jobs ever used in industrial film '

Marble is devoted to a compl;
inside-and-out story of this pn-
tical and beautiful stone. The fii
will trace the geological history f
its prehistoric formation, its ea ,
uses, and the early methods f
quarrying contrasted with 1;
modern. Demonstrations will ■
shown of present-day methods f
finishing, carving, and tile cuttii.

The use of the many-color I
and textured interior and exteri
marble for architectural and mc-
umental use will be displayed, al
the film will show the use t
marble tile in modern home deci.

Vermont Marble Company
self will show up in the film ^
the story traces the compan;,
history, from its beginnings do\i
to the present, as we see how t't
company's technology has devi-
oped many by-products from t'
basic marble production.

The new film was designed I
general audiences and architt
groups, and will be in distributii
in early winter.

Acting as liaison man betwei
the Company and Bay State Fill
Production's creative staff is Ro[
ert F. Holden, Advertising Ma*
ager of Vermont Marble, who hi
been working closely with t|
crew through every phase of ti
film to date.

Marble wUl be a feature of t
famous Vermont Marble Exhil'f
in Proctor and visitors to the e
hibit will have the opportunity
see the film during their stay
this colorful Vermont town,
nationally-famed tourist attraj
tion. '

Filming a color sequence 100 feet underground in the Danby, Vermo
quarry of Vermont Marble presented major tasli for Bay State crew ^

BUSINESS SCREEN MAGAZINl

Sag;a of Liiiu li Box

rli'f How T«'I<'vi>.i»ii Short
hows Viiri«'l> ill Varf Today

ponsor: Dow Chemical Com-
pany.

ITI.l': .-l\,v;l>)|//l<'/;^ I. mult lio.\.
14 iiiin.. b w. produced hy Fred
A. Niles Proiluctions. Inc.

The eoiiients ol tlie Great
iHierican Lunch Box is the sub-
■ct under anal\>is in this fca-
jrette recently completed by Fred
liles. The reason behind it'.' Since
bout 33,000.0()() lunches are
acked every work day in the
nited States, the aim of the film
i to stimulate viewers into giving
lore serious thought to the mid-
iay meal.

Newscaster Frank Blair, as nar-
ator. digs into the story of the
Vmerican's carried lunch. After
nterviewing a group of workers
s to their feelings about the daily
unch bo.x. Blair narrates a se-
|uence showing nutritious varied
nenus designed to brighten the
\ork day as well as refresh.

Dow Chemical Company, which
iianufactures Handi-Wrap, is dis-
ributing the featurette as a public
ervice film to TV stations through
viodern Talking Pictures.

Assii;iiiru'iu. Lunch Bo.x is di-
ected by John McShane and writ-
en bv John Bancroft, both of the
^JUes' staff. 9

Service That Sells

Kilni Tells .\ni<>ri<'aii Airlines'
I'prsoiinol "Serviee Is .Sales"

: "Contact" is a delicate line be-
-ween two people which can be
either a bridge or a barrier.

American Airlines" passenger
service personnel know only too
lAell that the image of their airline
lis carried in the face across the
;ounter from the public. And so,
'for AA counter personnel in of-
ices and terminals, the company
is presenting an intriguing film
with an offbeat ending to show
the importance of appearance, at-
itude and compassion for the cus-
tomer.

With ""service is sales" as an
underlying theme, the contact of
ticket agents and passengers is
seen through the eyes of all con-
cerned— even the guy at the end
of the line with 20 minutes to
catch a plane.

Contact! (which is the title of
the film) was created by John
Peckham and Hai^ey Yale Gross
of Peckham Productions. New
York City. »

It's Curtain
Wall Time

I'Mileal Stales Sieei .\inis
Film on Sleei I iirlaiii Wail
al Arellileels ami Kliuilieers

Sponsor: United States Steel.

Title: Curtain Thnc. 20 min.,
color, produced by John
Sutherland Productions. Inc.

': Another step in its ""across-the-
board selling program" was taken
by U. S. Steel when it recently
premiered a 2()-minule animated

Wilbur begins work on a renewed
note oj In.ypirailon . . .

color film portraying the technical
details of the design, fabrication
and erection of steel curtain walls
in all types of buildings.

Designed specifically for show-
ing to architects, engineers and

This growing business has a problem, like where do you put people, so
Architect IVIIhur Jones was called on to create a new huildlni; . . .

ducer's Council (national organi-
zation of building materials and
equipment manufacturers) by
Bay E. Estes. Steel's vice-presi-
dent for marketing, who said:

"This motion picture is tailored
completely to the professional in-
terests of a relatively limited
group of specialists in the build-
ing field. This is a variation of
our usual industrial motion pic-
tures.

"Our new film is a sales tool.
It will be used by our salesmen
and marketing experts during
their calls on building trade cus-
tomers. It is a working film which
can be shown anywhere, on the
wall of an office or in a drafting

room during a shirt-sleeve lunch
hour."

Curtain Time carries its prod-
uct theme with a humorous use of
cartoon animation. Briefly, it's the
story of architect Jones who has
to design an ottice building to suit
the varying ideas of several client
executives. His dilemma is solved
when, after becoming well-versed
in technical details, he designs
the building in steel.

Audience requests that meet
the rigid specifications of interest
laid down by the sponsor can be
addressed to: Market Develop-
ment Division. U. S. Steel, Room
2831. 525 William Penn Place,
Pittsburgh 30. Pa. R"

The big day arrives and the dream that began as a nightmare is brought
lo life. Wilbur's designs and steel curtain wall have won the day . . .

With steel curtain walls, his de-
sign will be transformed into
reality in a short time!

draftsmen (many of whom have
the critical task of selecting prop-
er building materials). Curtain
Time is a fine example of specific
aiming of the potent screen me-
dium at a specific target audience.
Produced by John Sutherland
Productions, Inc., the film was in-
troduced to members of the Pro-

NUMBER

• VOLUME 21 • 1960

FILMS With Science Appeal

A .Sitt'cialiNi in !>>«-i<'iililif D<>inoiiMtralion TochiiiqiK-N IIoIiIn Thai >i|>oiiNors
Should Think ViNusilly. K<>ep Films llclievable and .>'olo Public Awareness

l)V Professor Jonathan Karas

How do we photograph the wind?

How can we show heat travellini; through a
metal plate?

How can we measure the temperature in a
fire eater's throat?

How can we stop a car in mid-air?

■A Impossible as they may sound, all of these
things can be done if the problem is approached
in a scientific fashion. We can answer the ques-
tions and record the results on motion picture
film without animation or optical effect. You
might think back over how many industrial
and business films would have benefited from
such dramatic demonstrations carefully woven
into the business message.

The current scientific revolution initiated
by the orbiting of Sputnik I, and later satel-
lites, has affected industrial output, high
school teaching, and governmental thinking.
However, this achievement also produced
another efi'ect of great economic importance
to business and industry.

Public Exposed to Scientific .JarKon
We will term this effect the "scientific
awakening" of the average American. The pub-
lic has been so completely exposed and satu-
rated with terms and concepts such as "gravity,"
"orbit," and "research," that it is now sensible,
and in many cases imperative, to update
industrial and business film scripts to include
this sudden, and probably permanent, sophis-
tication. In other words, it is now fashionable
to use science as a selling and promotional tool.
There are two basic reasons why science
is a powerful factor in industrial presentations.
First, the scientific saturation referred to
previously actually makes people believe they
know more about science than bctore. In many

cases this increased knowledge is a reality and
in the remaining fraction of the public there
is at least a pseudo-scientific attitude present.

Secondly, such business films must now
contain, more than ever before, the important
ingredient "believability." This factor can be
produced partly by the attitude or reputation
of the performer and partly by the scientific
content of the film itself.

Now it is not immediately obvious as to how
to present a complex principle, process, or
product for a mass audience. Certainly, as many
audio-visual people know, the first ideas are
rarely the best.

Tran.slatc the Problem in Visual Terms

Furthermore, in working .in the film medium,
one must be trained to think visually. One
asks "Can you see it happen?," "How can we
photograph the effect?," and "Is this visual
interpretation scientifically sound?" The prob-

Camera that "sees in the dark" was l)uilt fyy
Baird Atomics and is being used with televi-
sion camera to demonstrate that a cast steel
boiler unit conducts heat many times faster
than the conventional cast-iron section.

Biakc aclicin ;a being vividly demonstrated by
stopping a car in mid-air for film scene.

lem, then, is to translate a business or industrial
message of complexity into a succession of
vivid visual and aural impressions — impressions
that will remain permanently associated with
your particular sales presentation.

We suggest that you search the back of
your mind right now to see how many of the
opening challenging proposals you are waiting
to see proved. If you recall even one or two
of the opening questions, then science is getting
through to you.

Let us admit, at the outset, that the scientific
approach is by no means a panacea or elixir.
Some concepts on our survey lists are indeed
hard to prove by any means. For example, how
do you scientifically measure comfort, or joy,
or hunger? But if you have a problem in
which a physical characteristic must be pre-
sented, then creative visual scientific thinking
can develop a demonstration that is memorable.

Some of the examples we will use indicate

odd or off-beat ways of demonstrating ws
known characteristics; some gain attention I
the magnitude of the equipment; some a
vivid because of the risk to the performer; ai
some simply sound impossible.

A New Way to Photograph the Wind .

Let's answer the original questions in tl
order of presentation. First, how do we photi
graph the wind? Now the first thing that comi
to mind in proving that there is a wind blowii
is to simply show an anemometer — the devi(
used by meteorologists. As the cups on th
device whirl, a gauge shows the wind velocit
In our particular case the wind speed w;
going to be 80 miles per hour in a wind tunne
and it seemed a waste to record it only on
lifeless dial. Furthermore, we realized that mac
viewers would try to outguess us by suspectir
the needle on the dial was turned from tl
back. So dials, needles, vanes were out.

We needed something which would not b
suspect. In the end we proved that the hurr
cane was there by not using any equipmei
or props. We used the narrator himself!

A trapeze bar was suspended in the win
tunnel and the narrator held on tightly usin
straps around his wrists. At a given signal th
24-foot fan started rotating.

Slowly the narrator's feet left the floor. Hei
was a king-sized wind vane! At 80 m.p.h th
hanging man was blown out almost horizor
tally. Any question now as to whether a win
was blowing? j

How to Picture Transmission of Heat

Let's take the next example. How can w
show heat travelling through a metal plate
We know that there are a number of effeci
which will indicate heat flow such as meltin
wax, thermometers, and the like. But we wante
actually to watch the heat flow, not a sid
effect which was. at best, an indirect test.

The problem came up when a well-know
manufacturer of home and industrial heatin
equipment wanted to show the advantage c
his particular design. It is usually the heatin
contractor who decides for the home owne
what boiler unit will be installed. But w
wanted home owners to go to their contractor
and specifically demand our client's unit. Ther
was no doubt that this particular design hai
many advantages, but there was one majo
disadvantage — it was a fairly costly unit.

One feature which proved difficult to sel|
was the advantage of a cast-steel boiler ove'
a cast-iron boiler. Cast-iron boilers had beei
used so many years that many assumed nothin;
better could be developed. Actually, as can bt
shown, a cast-steel unit has merits such a;
lack of seams, small wall thickness, and ;
very fast heat-up from a cold start.

Used Camera That ".Sees in the Uarli"
The demonstration of superior boiler hea
conduction utilized an amazing "camera" tha:
"sees" in the dark. In effect, the device was
able to portray heat distribution patterns—
and an object can be warm without sheddini
any visible light. Using this apparatus we de-
signed a demonstration to show, once and foi
all. that a cast-steel boiler unit conducted heal
many times faster than the equivalent cast-
iron section. (Continued on Page 47 1

BUSINESS SCREEN MAGAZINE

'•^

«fe--

,.*.-J

*«»..

^%v

IT'S THE PICTURE THAT COUIVTS.

vIPO camera crews travelled over 25,000 miles to get
pictures for Gulf Oil Corporation's film "Unseen
ley".

ihe desert by helicopter, by paddle boat up the Loui-
bayous, by plane, truck and launch, the MPO team
ved the flow of oil from the wells to the refineries,
ig the often complicated, always unseen product,
^wing "Unseen Journey", the New York Times said:

"A pounding, graphic and splendidly photographed docu-
mentary. ..whose (Gulf Oil) plugs are jolly well justified."
For quality motion picture production, more and more
quality accounts have found that it costs no more to trust
their film projects to a creative producer . . . MPO.

For further information regarding MPO's creative staff
and studio facilities, or to arrange a screening of recent
MPO productions, call Judd Pollock at MU 8-7830 in N. Y.

MPO Productions, Inc., a division of MPO Vidcotronics • 15 East 53rd Street, !^ew York 22, N. Y. • also in Detroit, Chicago, Holhnvood

JMBER 7 • VOLUME 21 • 1960

"Ben Franklin Sells Today" In
New Version for Sales Groups

'k Benjamin Franklin, complete
with old-fashioned knickers and
hair style, comes to modern life
to present his not-so-old-fash-
ioned principles of human rela-
tions in a motion picture from The
Jam Handy Organization.

Ben Franklin Sells Today dem-
onstrates how Ben's principles
can be applied in selling situations
of quality, price and service.
Good Old Ben illustrates common
mistakes in selling and then shows
how the application of his meth-
ods would help make the sale.

The gist of his presentation is
to show the right tactics to use
for getting the other person to
talk, for keeping out of argu-
ments, for putting your opinions
across, for engaging others' senti-
ments, for saving your time in
selling — all vital parts of sales-
manship.

Ben h'rankim Sells Today is a
complete, up-to-date remake of
the popular Selling America film,
also starring Ben. Prints of the
original version are given a
trade-in allowance when returned
to Jam Handy with an order for
prints of the new version. Jam
Handy also arranges for previews
and rental of the film. B'

Film Tells How Consumers Union
Operates to Inform Buyers

■;!'!• A graphic explanation of the
work of the Consumers Union and
of the research behind e a c h
month's production of Consumer
Rfi'okts magazine is presented in
a new 3()-minute film from CU.

Consumers Want lo Know pre-
sents a factual day-by-day account
of how the non-profit, non-com-
mercial CU functions; how a test
project is carried through from
start to fmish; how Consumer
Reports is produced, and how
CU speaks for consumers at Wash-
ington hearings.

The cast is CU's staff, and the
entire film was shot in CU's Mount
Vernon, N. Y., offices and test
laboratories, on its auto track in
Connecticut and various other lo-
cation sites.

Consumers Want lo Know was
produced and directed by Richard
de Rochement, producer of The
March oj Time and Academy
Award winner for the motion pic-
ture short, A Chance to Live.

The educational film is available
in either color or black and white,
and may be rented or purchased
from Consumers Union Film Li-
brary, 267 West 25th Street, New
York 1, N. Y. *^

Railroaders in New Delhi. India, pictured above, simlv .American rail-
road operations through tlie use of a recently produced Illinois Central
Railroad motion picture titled "Block Signal. Centralized Traffic Control
and Interlocking Rides." The motion picture is being loaned to the
Indian Railroads under the auspices of the International Cooperation
Admiiusiralion. Pictured are officers of the Indian railroads aiul of the
International Cooperation Administration following preview of the film
at the ICA Communications Media Center in New Delhi.

. mm films we can save you

imercial

time: We process iriiiiiiiiMi

and & supply your workprint on

Indianapolis Auto Race Film
to Miller Sports Pix Library

>; The high-speed excitementof
the world-famous Indianapolis iQ
race is brought to the screer n
the latest addition to the M ;i
Brewing Company's library ^f
sports films.

Run for the Money, a 29-mir.e
color film, is the chronologal
story of the 1960 race.

Prologue to the actual race e
scenes of preparations months n
advance of the classic race. Ci-
cials work on endless, but nei>-
sary, details. Mechanics pel i.
grind, drill and fit the thousais
of parts that go into the hii-
powered race-cars. Time trN
produce a new time trial sp d
record of 150 m.p.h.

The forte of the film is the r|:e
itself, with the camera getting 1st
as close as the audience in the
field of the track. Part of
footage captures the world's i
ord pit-stop, as a driver's crew
fuel his car. change the tires, ni
minor repairs and send him on
way in a dazzling 17 seconds.

Of the 33 cars that start
race, only 16 cross the finish 1
and winner Jim Rathmann. v
an average speed of 138.76 m.p
claims hi^s $110,000 prize.

Miller's library contains m
than 100 sports films for ci
church and school groups,
subjects ranging from baseball
hydroplane racing and broro-
busting. Run for tlie Money :ld
other films can be obtained lie
from the Film Section, Mi;r
Brewing Co., 4000 W. State \.,
Milwaukee, Wis. f

^ ^ ^

SKF Industries Completes 1st
of New Sound Slidefilm Serie

•k Production of the first in a ijw

series of field information fi is

for SKF Industries has been cci-

pleted by Close and Patenaup,

Philadelphia production firm. A

color and sound slidefilm, the f'St

unit is designed to update S;F

distributor salesmen on prodi;;s

sold to the bearinc replacemjit
^ 1

market.

Titled Force of Habit, it dils
with SKF Unit Pillow Blocks, '-
proaching the problem of i-
creased sales and service to pi'^-
pective customers with the prti-
ise that anyone using a compi-
tive pillow block does so by hat,
and that a thorough review of je
facts by the salesman will r^
users in the habit of specifyg
SKF Units.

Production technique of e
film is equally divided betwib
cartoon art and color transpari-

BUSINESS SCREEN MAGAZIJiS

lies of cut-away model pillow
ilocks demonstrating features of
iKF units, and comparing them
vith iiioiIcK of other manufac-
iircrs. 9'

^orquette University Film
froduced by Riviera Prods.

Marquette Liniversity in Mil-
waukee. Wis., has hegun circula-
ion of prints of a 13 'A -minute
;olor tilm prepared by Riviera
Productions. Hollywood.

I he Need lo Excel, which em-
phasizes campus activities, class-
oom scenes and new and pro-
posed hiiildings. depicts Mar-
quette's $4.S million expansion
program for the next decade.

President Willard Zens of
Ri\'icra. a Marquette aliminus.

Willard Zens ili delivers film to
Very Rev. Edward J. O'Donnell.
S. J.. Marquette University presi-
dent, who also narrated.

personally supervised the crew
which came to the Marquette
campus to shoot the footage. It
was a short-notice production,
with 29 days being required from
start of story to delivery of the
lilm. ' ' j

Debut of The Need to Excel \
was made on TV station WTMJ- '
TV on Sunday, Nov. 13. It has
also been shown to the Marquette
faculty and student body, and
now is scheduled for alumni meet-
ings and civic gatherings.

Narration in the film is mostly
handled by the Very Rev. Edward
J. O'Donnell. S.J., president of
Marquette. 5f

Management Development Aid
in Production at Format Films
: t Going into production at For-
mat Films, Inc., is a ten-minute
animated industrial film on man-
agement development. The Bank
of America is sponsoring the film
that will deal with techniques of
making ""best possible use of hu-
man resources available to bank
imanagement." ff

EFFICIENCY'S

MagiC TbucH

See the difference . . .

when 16mm Color Specialists process prints!

The most efficient craftsman is the specialist. His conception of quahty is high. He
takes extra pains to produce the Finest QiiciUty because he knows what is good . . .
and he takes pride in doing his job well. Color Reproduction Compan) has specialized
exclusively in I6mm Color Printing for over 22 years. That's why Color Reproduction
Compan\ has achieved a "Stcindard of Oindity" which has long been the Standard of
the 16mm Motion Picture Industry. The cost of your production warrants finest quality
prints . . . See what the technical know-how and production skills of Color Repro-
duction's specialists can do for your l6inm Color Prints.

7936 Santa MonUa Blvd., Hollywood 46, California

Telephone: OLdfield 4-8010

NUMBER 7

VOLUME 21 • 1960

MPO Videotronics Names 3 V-P's;
Opens New Chicago Offices

-V MPO Videotronics. Inc., has
named three vice-presidents in
charge of subsidiaries, according
to Judd L. Polloci<, president.

Mel Dellar, executive producer
in charge of the firm's Hollywood
operation, has been named vice-
president of MPO TV of Cali-
fornia.

Tom Thomas, midwest office
manager, has been named vice-
president of MPO Sales & Train-
ing Programs, Inc., in West Dear-
born, Michigan.

Frederick B. Foster has joined
the fu-m as vice-president of MPO,
Inc., in charge of the company's
newly-opened Chicago offices at
134 S. LaSalle St., Chicago 3,
Illinois.

Dellar joined MPO in 19.58
with twenty years of production
experience in TV commercials,
sponsored motion pictures and
feature films at Warner Bros.
Thomas, previously a free lance
writer-director, joined MPO early
this year. Foster was formerly a
vice-president and sales executive
at Fred A. Niles Productions,

Chicago. 9

* * *

Scudder Boyd, Gene Searchinger
Merge as Pendulum Productions

. Pendulum Productions. Inc..
has been formed in New York at
4.S West 4.'>th Street. The new
firm is an amalgamation of Scud-
der Boyd Films, Inc. and Gene
Searchinger, an independent pro-
ducer.

First productions to be released
under the new escutcheon were
previewed recently at an an-
nouncement party in New York.
They were The World Next Door,
made for Pepsi-Cola Interna-
tional, Ltd., and The Road to the
Future for the New York Central
system.

In addition to Boyd and
Searchinger as principals in Pen-
dulum Productions. Inc., Charles
Mathewson is Sales Manager, a
position he held with Scudder
Boyd Films, Inc. ^'

People in the News of the Fihn Studios

A Note of Correction . . .

■h The mobile service and repair
stations that were convenient to
users of Arriflex 16 and 3.Smin
cameras at the 1960 Olympics in
Rome were made available by
Arnold & Richter, of Munich,
West Germany, manufacturers of
Arriflex equipment. They were
not provided by Arrillex Corpora-
tion of America, as stated on
page 22, Issue 5 of Business
Screen. i».

New Executive Posts Announced
as Dynamic Broadens Its Field

i The corporate face of Dynamic
Films, Inc., has undergone sev-
eral important changes in the
past few months.

Walter Lowendahl, for many
years a leader in the film industry
in New York, a founder and past-
president of the Film Producers
Association, has joined the firm
as executive vice-president. Mr.
Lowendahl is also a principal of
the firm and a board member.

Milton Perlman, a veteran film
producer, has also joined the
company and will be working
once again with Mr. Lowendahl.
The two were co-producers of the
Gian-Carlo Menotti theatrical
film. The Medium.

In the sales field. Dynamic has

added two new representatives,
Mai Middlesworth, for the Mid-
west area, and William W. Mat-

Bill Mattheivs . . . at Pittsburgh

thews, who will work out of a
Pittsburgh headquarters.

Walter Lowendahl has been in

Scratches on Film

Irritate Audiences

Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.

Fortunately, scratches can almost
always be removed — without loss
of light, density, color quality,
sound quality, or sharpness.

Write for brochure

EERLESS

FILM PROCESSING CORPORATION

165 WEST 46lh STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOllYWOOD 38, CAIIF.

Mai Middlesioorth . . . heads

Dynamic's Midwest Sales.

the film business since 1936 whei
he joined MGM in Hoilywooc
In 1941, with William Miesegaef
he co-founded Transfilm, Inc., an
headed training film productio
for the firm during the early wu
years. Serving in the Army frori
1942 to 194.S he wrote 36 trairj
ing films and served as technics
advisor on many others.

Rejoining Transfilm in 194f,
Mr. Lowendahl was involved aj
producer in most of the com;
p a n y ■ s outstanding industrifl
films. Under his leadership Tran^
film took an early interest in th
TV commercial production busB
ness and became one of the larg
est producers in the field. I|
19.^9, Walter Lowendahl joine'
Wilding. Inc.. as an executive pre
ducer in New York. He has no^|
been with Dynamic since la;'
summer.

Milton Perlman will take a
active part in Dynamic's plans fc
production of theatrical films anj
legitimate stage shows. In a firs
joint venture with Dynamic he i
now preparing a new play, calle
Love and Like, written by Hei
bert Gold, which is scheduled t
open on Broadway next year.

Mr. Perlman is slated to wor
on a theatrical feature based o
the 1961 Indianapolis 500-mil
race, a picture for Mike Todc
Jr., and a number of industri;
films.

Mai Middlesworth, Dynamic
new man in the Chicago area, v/v
formerly with the Pure Oil Con
pany as Racing Director and v
Assistant Manager of Truck Ir
dustry Sales. Immediately befor
joining Dynamic he was Midwe^
Manager for the Stanley Publisl
ing Company. I

* * *
An Eventful Year in Review . .

The top lilms and major eveni
of 1960 will be features of th
next issue of Business Screen. I

BUSINESS SCREEN MAGAZIN)

IScience Appeal in Films:

■(CONTINUED FROM PAGE FORTY-TWO)

We took two boiler plates and placed two
identical torches close by. The camera was
trained on both boiler plates and at a given
signal the torches were positioned to heat
equally both test samples. The television
viewers at home looked through the complex
camera to watch how the heat travelled.

There, befiire their very eyes on live U;le-
vision, they watched the heat pattern grow. The
cast-steel section conducted heat much faster
and more evenly than the old-fashioned cast-
iron section. Now they could understand why
our client was able to advertise that his boiler
unit produced li\e steam from a cold start in
ijust live minutes! Eventually we produced
I scores of scientific ideas to prove superiority
lof the client's product.

I How to Demonstrate Auto Brake Action
I Next, how can we stop a car in mid-air?
Facetious as it may sound, we used the brakes.
However, it may be necessary to expand this
.solution just a bit.

We contend that braking is primarily a test
[ of tires and road, that the work of the brakes
is done once the wheels lock, and the final
braking is accomplished much quicker if the
tires are not allowed to slide along the road
after locking.

One way to demonstrate this is to build
a gear-tooth runway and use large gears as
vehicle wheels. The car stops as soon as
the brakes lock, because the wheels cannot
slide along the gear track.

This Film Scene Proved (onvincinf;

We needed something a bit more spectacular,
so we decided to drop a car from a tall crane
and then stop it in mid-air by using regular
vehicle brakes. A car was rigidly fastened
to the ground by being attached to four tele-
phone poles pile-driven into the earth, and
mounted at a slight angle so that the rear
wheels cleared the ground. Two winch drums
were fastened to the rear wheels, one on each
side, and these drums could be rotated by
engine power or held firmly by applying the
car brakes.

A brand-new car was placed in a supporting
rack with two cables attached at the top. These
cables ran up to and over individual pulleys
at the top of the crane boom, used for support,

and thence to the winch drums on the rear
wheels of the stationary vehicle.

Once the car was raised by running the
stationary car engine, the parking brake was
completely responsible for keeping it poised in
mid-air when the engine was turned off. As
cameras rolled the foot brake was applied and
the hand brake released. When the foot brake
was releascti, the car hurtled downward in
freefall!

At the strategic moment, foot pressure was
restored and the falling car came to a full
decisive stop — halted before it struck the
ground. Here was a true test of braking ability
— a car stopped in free fall using only half the
available braking power.

You Need a Creative, .Scientific Kye
These, then, are some of the ways films
with science appeal can be produced. The qual-
ity that is needed in devising demonstrations
such as those described here is to look at a
process or product with a creative scientific eye.
A complicated device can be highlighted by
making it perform an off-beat, but memorable
feat. A complex process can be broken into
its fundamental steps and each of these sepa-
rately demonstrated in a way that will lead to
an integrated description. But remember, crea-
tive scientific ideas do not replace good pro-
duction— they supplement it.

Science Revolutionizin;; Our Lives

There are very few products whose superi-
ority cannot be vividly proved through the use
of well-devised authentic demonstrations. We
ask that you give this possibility its due con-
sideration rather than decide ahead of time,
without checking, that your particular problem
cannot be solved by science and engineering.

The age of the orbiting satellite is upon us
and we plan to visit other planets. Scientists
are attempting to communicate with beings on
other worlds. Doctors are studying methods of
organ transplants and computers can translate
one language into another. Certainly, as far as
the world in general is concerned, science is
truly revolutionizing our very lives.

The simplest way to use this scientific revolu-
tion to your advantage is to produce business
and industrial films with the right amount of
Science Appeal.

Editor's Note: Prof. Jonathan Karas, can be
reached c/o Karas & Associates in Durham,
New Hampshire, where he resides. ff

Where is everybody going?)

GERALD

PRODUCTIONS

for the best in
FILMCRAFT

call PL 7-2125

421 West 54th St., N.Y.C.

• •

There is something
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A new screen for
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It is true that you can project better pictures
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exclusive "truly lenticular" screen, which
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Send for Illustrated Booklet

which gives the complete ex-
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giving specijications and prices
of Radiant's complete line of
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- -J

NUMBER 7 • VOLUME 21 • 1960

THE Opening Feature of the
4th annual Industrial Film
and Audio-Visual Exhibition held
last month in New York was a
forecast of the enthusiasm gener-
ated at this show.

The Market of the Sixties. Life
magazine's informative and inter-
esting slidelllm spotlighting the
marketing opportunities in the
decade ahead, was in such great
demand among show visitors that
it had to be repeated the following
day.

Another opening-day highlight
was the symposium "The Photog-
rapher in Space," analyzing the
relationship and importance of the
photographer and photography to
our missile and space exploration
programs. Speakers included Carl
N. Brewster, Chief of Information
Services, Flight Test Operations,
Space Technology Laboratories,
Inc., Cape Canaveral, Fla., who
spoke on "The Camera as a Re-
search Instrument;" Major James
F. Reid, Chief Community Rela-
tions, Office of Information. Air
Force Missile Test Center, Patrick
Air Force Base, Fla.. on "The Air
Force Missile Test Center," and
Moderator .lo.seph H. Snyder.
President of Color Corporation of
America.

Crealivf KoU- ol I'roducers

The second day's emphasis on
lilm production started off with a
presentation, "What Makes a
SELLing Commercial?" by Robert
L. Lawrence, president of Robert
Lawrence Productions, Inc., New
York City.

In his address Mr. Lawrence
stated, "Film producers must as-
sume a greater creative role in the
production of TV commercials.
We can no longer evade this chal-
lenge by insisting that creativity
is the prerogative of our agency
clients."

Following Lawrence's presenta-
tion wav a two-hour showing of the
prize-winning publicity films and
television commercials from the
7th International Advertising Film
Festival in Venice, June 1960.
which drew a standing-room-only
audience.

Continuing in the wide scope of
lecture subjects was a talk by
Josef Bohmer of IBM Product
Development Laboratory. Pough-
keepsie, N. Y., on "Single-Sys-
tem Film Production," relating
how a technical film unit solved
single-system's inherent editing
problem in order to utilize this
time-saving sound motion picture
method for its progress report
films.

The third day of the meeting

Highlights of the Industrial A-V Show

Pro^frani F<>alures .Spar** Pholograpliy. Market 0|»|torl unities

guages, sciences, math, social
studies, etc.

Other features of the Education
Day were: a Production Workshop
by the Radio and Television
Society concerning Educational
TV; a lecture on "Design for
Learning" by Frank Carioti, vice
president and Director of Market-
ing and Merchandising Research,
Public Information, Dave Chap-
man, Inc., Industrial Design, Chi-
cago, and a symposium on "Mod-
ern Language Laboratories," con-
ducted by John J. Dostal, specialist
in Educational Electronics.

Wertheimer's Photokina Report

An "I was there" visual report
with hundreds of slides on "What
Was New at the Photokina in
Cologne?" was presented on the
exhibit's fourth day by Adolph

■WIWIMI li l.l>iTJ ,l-tj^^^3^j3MMll.

John Flory, Eastman Kodak (J)
and Chas. Sass (r). Fairchild
sales, at 8mm sound session.

was devoted to Education. An all-
day Consultation Clinic was con-
ducted by the Metropolitan-New
York Audio-Visual Association,
under the guidance of Dr. Ruth
Cornfield, A-V consultant to the
French Embassy, president of
MAVA, for people with problems
in programming, foreign lan-

THE WORl D IN A BOTTIE
PEPSI COLA COMPANY

d?cffer DlL.S

For Films That Bring Results Call or Write:

BAY STATE FllM PRODUCTIONS, Ac.

Box 129 Springfield 1, Mass. • RE 4-3164
80 Boylston St. Boston Mass. • HA 6-8904

Produrii I;mW Lawrence spealcs i
tclcvisiuit cuinmcycials . . .

Wertheimer, executive vice pres
dent of Radiant Manufacturir
Corp., Morton Grove, III.

John Flory, Advisor on Noi
Theatrical Films for Eastni;
Kodak Company, Rocheste
N. Y., moderated a symposia:
on "What 8mm Can Do For Bus
ness & Industry."

Better Sale.'i Meetings, a ne
series of color slidefilms produce
by Wilding, Inc., was introduce
at the show by Jack C. Coffey Cc
Inc., North Chicago, Illinois.

The exhibition included displa;
by leading manufacturers of audii
visual equipment, presenting the
latest products and models. Oihi
interesting exhibits included
Space Training display by the U. ,'
Naval Training Device Cente
Port Washington, N. Y., wit
working models of various Trait
ing Center Space devices, incluc
ing a model of a photo reconnai;
sance demonstrator, similar to
U-2 plane. !|

Former Freberg Staffers Start
Free-lance Firm, Klein Barzmai

A free-lance creative produci
tion firm, Klein Barzman, hcj
been started by Bob Klein anj
Alan Barzman, both formerly c
Freberg, Ltd., Hollywood.

Specializing in free-lance creii
tion of humorous commercia
campaigns and all phases of radij
and tv live-action and animatio'
production, service will also ir
elude an advisory and creativ
function in campaign planning.

Formerly general manager t,
Freberg, Ltd., Klein was prev.i|
ously head of the local televisio
and radio production departmer
at Compton Advertising, and
tv and radio producer at NBC i
New York. Barzman was i
agency copywriting and tv-radi
production before joining Fre
berg, Ltd.

Offices of the new firm are s
706 North La Cienega Blvd., Lo
Aneeles 46, Cal. %

■18

BUSINESS SCREEN MAGAZINi

VIM MOTION ri( TIRKS
Availalilo I'oi Free Loan

n'ritan Kiisineer, 2!l mill., color,
"lie\ rolet Div., General Motors,
hiimlred and more triumphs of
lerican Kngineers; radio tele-
pes catchinR "broadcasts" from
Sim and stars; petroleum from
leatli the sea; largest atom
asher in action. Source: Jam
ndy.

A BUSINESS SCREEN SELECTION O^

Films for Management

Motion Pictures and Sound Slidefilnns Available on Free Loan, Rental or Purchase
of Special Interest to Business and Industrial Groups and for Training Classes

lerican Harvest, 29 min., color,
Chevrolet Div., General Motors.
atures of productive America to-
y; the new interdependence of
y and rural life; world's largest
in-niade canyon; a city arising
?rnis'ht on a desert; mechanized
riculture; marvels of our labora-
•ies. Source: .lam Handy.

nerican Look, 29 min., color,
Chevrolet Div., General Motors.
)w industrial designers have en-
hed our lives. Nation's great erea-
e artists unveil their newest;
long these are Saarinen, Bertoia,
lUl McCobh, Dreyfus, Bellman,
■st design in the home, recreation,
chitecture. National award winner,
lurce: Jam Handy.

Tierican Maker, 2.5 min., color,
Chevrolet Div., General Motors,
cturing the genius of America's
en and women in a hundred crafts;
ross-the-country panorama of the
akers of Today, the shapers of
imorrow; our pioneer heritage in
ventiveness and the reflections of
e American tradition in today's
eative productivity. Source: Jam
andy.

merican Women — Partners in Re-
search, 13'2 min., color. Corning

lass Works. Using a cofl'ee perco-

tor as an example, this colorful
m tells how women help design

leir future household items by ap-

aising the style and ease-of-use

many proposed new products.

eatures Chet Huntley. Source:

'ssn. Films.

is Risk, 22 min., color, Ohio Oil
Co. Useful for stimulating dis-
ission of business and economics.
|he story behind industry's search
k oil; shows drilling equipment
;rlifted into the Guatemalan jungle,
'ells how oil companies must take
'.ige financial risks to find new
"serves of oil, but as long as they
re free to take these risks and to
•mpete, reserves will be found. Also
idicates the benefits that the oil
idustry has brought to the economy
|; countries such as Guatemala.
lource: Modern.
i

he Big Train, 30 min., color, New
York Central System. New York
entral's president, A. E. Perlman,
■cplains that this film is intended
I emphasize that the government
jiould give the railroads a better

Source Addresses (keyed to titles
lown ) are provided on page 60 of
lis special Film Guide section.

chance to compete with other forms
of transportation. Though many
railroads are in financial jeopardy,
the film argues, the railroads are
vital and must survive. Research,
pushbutton operations, automatic
teletype, IBM eciuipment, electronic
traffic control illustrate today's for-
ward-looking railroad. Available in
Central's 11-state territory. Source:
Modern.

Bradshaw's Billions, 25 min., color,
Eastman Kodak Co. How George
Bradshaw's business grew when he
discovered the graphic arts and the
importance of good printed advertis-
ing to the growth of business.
Stresses the fact that if a business-
man has a product or service to sell,
printing in one or more of its many
fonns will help him do a better job.
Source: Kodak.

Company Manners, 20 min., color,
Union Pacific Railroad. "Good
communications with the public is
everybody's business." How the U. P.
motto is fulfilled by all levels of
workers is shown. The pattern of
Union Pacific's PR statt' activities is
inter-related with good service
throughout the railroad which pro-
vides pulilic relations in depth.
Source: Union Pacific.

The Computer Comes To Marketing,

30 min., b \v. A "committee" of
executives investigate the benefits
to their company of using a com-
puter, or high speed electronic data
processing. They report on the com-
puter applications in the whole range
of marketing — from production con-
trol as related to distribution,
through inventory control, improved
customer service and sales forecast-
ing, down to better-armed salesmen,
superior market analysis and a bet-

ter basis for marketing manage-
ment's decision-making. Source:
Fortune.

The Constant Quest, 2S min., color.
Gulf Oil Corp. Industrial re.search
is depicted in this study of the
operations at Gulf Oil's research
center at Harmarville, Pa. .Shows
the constant ([uest by more than
1,500 employees who do research in
many areas of the oil industry,
ranging from new- insecticides to
nuclear science, an airborne mag-
netometer for oil exploration to
"In-situ combustion," which uses fire
to recover oil. Source: Syndicated.

Credit — Man's Confidence in Man,

33 min., b w. Dun & Bradstreet,
Inc. The role of the individual and
company credit in our nation's econ-
omy. Opening with a small boy who
buys a penny fish hook on credit, the
chain of transactions resulting from
this purchase shows how movement
of goods from raw material to con-
sumer is accomplished by credit
transactions. History of credit and
credit reporting, and recording of
credit information. .Source: Modern.

Crisis in Lindenville, 2S min., b/w,
National Association of Manufac-
turers. Stockholders of a small-town
manufacturing firm want to sell out
to a large machinery manufacturer.
The small firm's president thinks the
company owes loyalty to Linden-
ville, a town which has been the
company's friend for 50 years. He
also faces tough competition from a
new tool manufacturer. Film shows
how he solves his firm's financial
problems and develops better prod-
ucts and greater security for his
employees. With Guide. Source:
Natl. Assn. Mfrs. — free loan, $1.50
handling charge.

A Day of Living, 2)i min., color.
Metropolitan Life Ins. Co. A
camera's eye tour of our nation —
city, farm, industry — that gives a
better understanding of our living
heritage. .Another story is woven
into this scenic panorama — the story
of life insurance and how it provides
not only protection and security for
individual policyholders, but also the
investment funds that have made
possible much of America's growth
and progress. Source: .\ssn. Films.

Thr clKillruf/iii!/ siihject of productivHij is met in "llOi Sidtoii Road"

Days Of Our Years, 20 min., b/w,
Union Pacific Railroad. Stressing
safety on the job, this inspirational
film shows the painful and tragic
results of industrial accidents, not
only on the victims but also on co-
workers, families and friends.
Source: Shell.

J U M B E R 7

VOLUME 2 1 • 1960

The DuPont Story, 39 min., color,
E. I. Du Pont de Nemours & Co.,
Inc. Highlights in the history of the
Du Pont Company from its founding
158 years ago to the present day,
telling the colorful story behind the
company producing "Better Things
for Better Living . . . through
Chemistry." A 72-minute version,
made primarily for Du Pont em-
ployees, is also available; specify
choice. Source: Du Pont.

Eighth Lively .4rt, 26 min., color.
General Electric. Describes indus-
trial design as an eighth addition to
the seven arts, and explains how
designers create new appliances.
Source: Genl. Electric.

1104 Sutton Road, 30 min., color.
Champion Paper & Fibre Co.
Deals frankly with the theme "to
get more of what you want, you
must produce more of what other
people want." Through its principal
character, shows how attitudes, co-
operation and understanding can im-
prove the industrial climate. Source:
Modern.

Engagement Party — The Story of
Trading Stamps, 29 min., color,
Sperry & Hutchinson Co. How and
why merchants give their customers
the bonus of trading stamps. Be-
hind-the-scenes story of the idea
that for over fiO years has benefited
large and small businesses, their
customers and the American econ-
omy. Told in terms of a young couple
planning for the future, the film
stars actor Leon .\mes. Source:
Modern.

(CONTINUED ON THE NEXT PAGE)

FILMS FOR MANAGEMENT

(CONTINUED FROM PREVIOUS PAGE)

Enterprise, 31 min., b/w, Cluett,
Peabody & Co., Inc. The story of
the rebirth of a small southern town
from possible extinction to economic
independence and new vigor. A true
documentary on how community
action can create civic development;
the how's and why's of economic
change in the South, and the Ameri-
can free enterprise system in action.
Source: Modern.

Equation for Progress, 28 min.,
color, Ford Motor Company. Dr.
Andrew Kucher, Ford's V-P for
Engineering and Research bridges
the gap between science and public
understanding of it by picturing
science believably and interestingly.
Scientific theory applied to modern
practical science is shown in early
experiments of the Wright brothers
and Henry Ford, using equipment
with which these pioneers w^orked.
Related to today's automotive manu-
facturers who are conducting re-
search into a great variety of scien-
tific principles applicable to modern
industry. Source: Ford.

Experiment, 12 min., b/w, General
Motors. An understanding of a
fundamental principle in getting
along with people is conveyed
through live action and cartoon ani-
mation. This principle is that people
can't be "socked" into acting or
thinking the way we want them to,
but, like a heavy pendulum, they
will respond to a series of gentle
pushes — "not too fast, not too slow,
and keep on doing it," showing that
gentle persuasion is oftentimes more
effective than brute force. Source:
General Motors.

Experiment: .Solar Energy, 2.3 min.,
b/w, National .Association of Man-
ufacturers. In the research labora-
tories of today, the camera traces
the outlines for a world of tomorrow
in which solar power will be directed
into new and exciting services to
mankind: heating and cooling of
homes, cooking, distillation of sea
water, purification of organic wastes,
production of oxygen from algae
for submarine and space travel, and
such gadgets as self-adjusting cam-
era lenses and solar powered hearing-
aids. Source: Natl. Assn. Mfrs. —
free loan, $l..'jO handling charge.

Faces and Fortunes, 18 min., color,
Kimberly-Clark Co. Your face,
how you look, often affects how
people react to you; the same is
true for companies, large or small.
The importance of the company
"face," better known as the cor-
porate image, and its effects on
people and thus on the fortunes of
the company, is described in this
imaginative and informative film,
and the history of identity symbols
is traced from medieval times to
the present. Source: Assn. Films.

For Immediate Action, 18 min., color,
Bell System. A company executive
learns the value of good telephone
habits when his company loses an
important customer because of care-
less telephone habits in the organi-
zation. Presents three key features
of good telephone usage in a simple
and realistic story form. It is de-
signed to be of particular help to
telephone users in any business.
Source: Bell.

Good Place to Work, 13 y2 min., b/w,
National Association of Manufac-
turers. Reviews improvement over
the years in factory working condi-
tions and benefits with notable ex-
amples of programs of aptitude-
testing for better placement, orienta-
tion programs, on-the-job training,
medical services, recreational facili-
ties, etc. With Discussion Leader's
Guide. Source: Natl. Assn. Mfrs. —
$1.50 handling charge.

How To Live With An Air Force
Contract, li) min., color. To pro-
mote a clearer understanding of
government contract procedures
among civilian business men who
are making their first venture into
this field. The film explains the
A. M. C. Field Procurement and
Promotion mission when a small
manufacturer is awarded his first
contract, and how production spe-
cialists visit the plant to help iron
out problems and enable the con-
tract to be completed on schedule.
Source: United World.

Industrial Research — Key to Jobs

and Progress, IS'i min., b/w,
National Association of Manufac-
turers. Portrays role of research in
creating jobs and improving living
standards. Illustrates contrasting
kinds of industrial research and its
career opportunities for young peo-
ple. With Leader's Guide. Source:
Natl. Assn. Mfrs.— $1.50 handling
charge.

Industry on Parade Series, 13^/2
min. each., b/w, National Associa-
tion of Manufacturers. More than
200 titles in this series depict peo-
ple, products, processes and the
changes wrought by science and in-
dustry. Shows hundreds of U. S.
cities and their leading industries;
also titles dealing with individual
industries. Series has won several
awards, including Freedoms Founda-
tion and Venice Festival. Source:
Natl. Assn. Mfrs. — free loan, $1.50
handling charge.

Integrity Plus, 25 min., color. Atomic
Energy Commission and Nuclear
Propulsion Program of the Navy.
Because of production troubles with
the nuclear sub Skipjack, this film
deals with the problem of modem
workers, used to the relatively un-
critical tolerances of mass produc-
tion techniques, losing the pride of
craftsmanship and ability to meet
the challenges of close tolerances
and fine work vital to America's
nuclear propulsion program. Source:
Wolff — write for purchase price.

It's Up to You, 25 min., color, Kraft
Foods & National Restaurant As-
sociation. Designed to show food
service operators and suppliers facts
about merchandising, selling, and
advertising as methods to build
their business. Source: Kraft.

Key to Merchandising, 30 min., color,
Gravure Technical Assn., Inc.
Title refers to product identification
— training the customer's eye to
recognize one brand, 07ie product,
one package — and a major key to
product identification is printing.
Shows how gravure, a special kind
of printing, has revolutionized the
packaging industry — many products
owe their sales appeal to gravure
printed packages. Presents the proc-
ess and examples of gravure print-
ing. Source: Gravure Tech. Assn.

King's X, 27 min., b/w. Credit Union
Natl. Assn. Tells the history and
present-day purpose and philosophy
of credit unions. How credit unions
operate their own borrowing and
savings systems and provide finan-
cial security for millions of people.
Source: Modern.

A Letter to Moscow, 28% min.,
color, Armstrong Cork. .4n Ameri-
can rebuttal to Khrushchev's boast
that communism will triumph over
free enterprise. Through the medium
of one company, the film presents
the people and ideas that have built
our nation, and vividly contrasts
America with Russia. Source: Assn.
Films.

Lifelines U. S. A., 26 min., color.
Committee of American Steam-
ship Lines. The role of internat'l
commerce in the nation's economy
and in world relations. U. S. mer-
chant ships carrying cargoes be-
tween ports, merchant seamen and
ship owners fonn links in the life-
lines of internat'l enterprise. To-
gether with farmers, industry and
business, who provide goods, serv-
ices and facilities for world trade,
the merchant shippers help main-
tain and expand economies, strength-
en ties among nations. Source: ,4ssn.
Films.

The Littlest Giant, 14 min., color,
National Consumer Finance Assn.
Animation explains how the Ameri-
can consumer is the real giant in
our economy. The way our credit
and loan system works to make pur-
chasing cash available to him is
illustrated, plus the history of the
consumer credit and loan system.
Also explains the Small Loan Law.
Source: Modern.

16MM MOTION PICTURs
Available for Free Loan*

The Living Circle, 13y2 min., ccr,
United Fruit Co. Live pholr.
raphy, animation tell story )f
North and Central America's o-
nomic interdependence. Shows le
circle of exchange of Latin Ameri n
produce and U. S. manufacti:(i
goods and capital to aid enterp ie
in both markets. Source: An,
Films.

Machining Stainless Steels, 30 n .,

b/w, .\nnco Steel Corp. I n
shows how research develops stii-
less steels for free machining. Dils
with tool composition, how fir
kinds of tools can work for )j.
Demonstrates setups that help ;-
duce machining time. Free k i.
Source: Jam Handy.

The Man in the Doorway, 31 ii' .,

color, American Cyanamid di-
pany. A ghost, a prosperous faritr
and a scientist appearing in symbii-
cal sets explain the importance^
conservation — as our resources i-
minish and our needs increase, 'e
dynamics of science in conservatin
is emphasized. Science, particuh'y
chemistry, is improving resoii|e
usage and is developing prodi|;s
which supplement natural resouns.
Sources: Modern for group showii^,
Sterling for tv.

.4 Manner of Speaking, 28 re

color. Bell System. Shows 1*
courteous, efficient use of the t*
phone can help build business proj.s
and create good will for firms laie
and small. A businessman, for,^
to postpone a meeting with an |i-
portant customer, loses his custoi'r
through a series of poorly hano.d
telephone calls by his employ(|5.
Completely shaken, he calls ira
telephone representative who i'>
lines a good usage program ijd
shows how loss of the custoi|r
could have been avoided. Soui;:
Bell.

A Matter of Choice, 26 min., bi;,
Chamber of Commerce. Bad-
ground information on Social Seii-
rity: what it is, what it does, i,d
how it works. A series of flashbajs
provide workers' attitudes and 1-
formation on economic security !|d
freedom. The film explains fun|.-
niental concepts about Social Sej-
rity and dramatizes the significaje
of private savings in relation o
individual freedom and incentive'
our way of life. Source: Modern

Mr. Finley's Feelings, 10 min., coir)
Metropolitan Life Insurance ♦.
A cartoon designed to encourage p
exchange of ideas about ways [f
meeting stress situations and hf
dling everyday relationships wjj
people. While prescribing no "rul
for emotional health, scenes in ^
film make it a versatile tool r
stimulating discussion about hun i
relationships. Source: Metropolit .

*Source Addresses (keyed to titS
shown) are provided on page 60 f
this special Film Guide section.

BUSINESS SCREEN MAGAZIN

6MM MOTION FUTURES

Available for Free Loan

rhe Now World of SlainU'ss Steol,

ir> mill., ci>l<ir, Kopulilic Steel Corp.
,\ pdrtrayal of the versatility of
jtaiiiless steel; shows that because
)f it, this hijjhly adaptalile metal is
:he top candidate amoii^- materials
for products and applications not yet
leyond the dream sta^e. Shows uses
from knives to huildinj;' walls to
rockets. Interestinj; for designers,
irehitects, engineers and business-
iien who must choose materials for
production. Source: Republic.

rhe Next Ten, .'iO min., color, Kaiser
.Aluminum & Chemical Corp. The
tiirth and KTowth of a young indus-
trial giant. Interviews with the five
tey men who started the aluminum
husiness of a large American corpo-
ration ten years earlier. .A tour of
the company's widespread opera-
tions in Cal., La., Md., Jamaica and
iither sites. What is happening and
what can happen in the vigorous
industrial economy of America to-
day. Source: Modern.

No Man Alone, 21 min., h/w. De-
signed for the U. S. Air Force

personnel training program, this
rilm has value in all areas where the
importance of teamwork needs to be
stressed. Uses scenes of football
sanies and interviews with star
players to present the thesis that
.sportsmanship and teamwork de-
velop the moral fibre required for a
useful and well-adjusted life. Source:
I'nited World.

No One Answer, 20 min., b/w, Bell
System. Presents proper communi-
cations methods for better under-
standing and cooperation. A super-
visor faces the problem of two
workers reacting differently to sug-
sestions and conversation. He learns
that no two employees can react the
.same way, that each presents an
individual problem. He finds out that
the Golden Rule is sometimes the
most unfair kind of treatment; in-
I stead he applies a new principle —
"Do unto others as they want to be
done to." Source: Strauss.

methods in a country where primi-
tive toi>ls are used. .Source: Modern.

Opportunities I nlimiled, Ki'i: min..
1) w, Natl. Assn. of Manufac-
turers. A warm, human story of the
physically handicapped and how-
through rehabilitation, training and
proper placement they have found
useful, productive places in business
and industry. Has been widely used
in the U. S. and e.xhibited in Turkey,
P'rance and other Kuropean coun-
tries. Offers valuable help in creat-
ing «»instructive attitudes toward
people with handicaps, a highly im-
p o r t a n t resource. With Guide.
Source: Natl. Assn. Mfrs. — free
loan, $1.50 handling charge.

FILMS FOR MANAGEMENT

I Numerical Control, Industry's Ad-
vanced Production Method, 21

liiiin., color, Boeing Airplane Co.
Planned for technical laymen audi-
ences, this film explains the numer-
ical control method of automatical-
ly niachiniiig complex parts, using
punched or magnetic tape for elec-
tronic direction of all cutting opera-
tions. The processing of a typical

'part is detailed: original engineering
drawings, plotting of cutter paths,

'Calculation of their three-dimen-
sional descriptions, translating the
description into tape commands via
electronic computers, and the actual

I machining operations. Source: Boe-
ing.

[One Hoe for Kalabo, 27 min., color,

Natl. Machine Tool Builders Assn.

Tells the story of modern machine
] tool building and its effects on econ-
I omies and civilizations; shows the

introduction of modern, eflicient

Partners in Progress, 19 min., color.
Sears, Roebuck & Co. In scenic
Latin .America, this documentary
shows how a U. ,S. retailing com-
pany is expanding operations south
of the border, how the company
meets its responsibilities to the host
countries. Source: Modern.

Production .'5118, 30 min., color,
Champion Paper and Fibre Co.
"A story within a story," this film
discusses a basic human relations
problem — com munications. Players
sometimes portray people in the
story, sometimes themselves. A
valuable lesson emerges from this
treatment: only in an understanding-
atmosphere can ideas be transmitted
fully and clearly to business associ-
ates and friends, and voluntary co-
operation be achieved in work.
Source: Modern.

Research in Steel, 26 min., color,
U. S. Steel Corp. John Daly nar-
rates; the role of research in the
development of new steel products.
Illustrates the general character of
steel research carried on at U. S.
.Steel's Research Center at Monroe-
ville. Pa. Source: U. S. Steel.

Right to Compete, 14 min., color,
Assn. of .American Railroads.
Surveys the roots and origins of
free competition in the .American
economy and how it applies specifi-
cally to transportation. Source:
-Assn. Films.

.Ship Best Way, 28 min., color.
United .Air Lines. Dramatizes the
advantages of using air freight in
national distribution p r o g r a m s.
Drawn from case histories, the
action builds around a traffic man-
ager whose company needs to lower
operating expenses to meet competi-
tion. Using air freight, the company
is able to change its distribution pro-
gram and effect savings. Source:
Modern.

Small Business U. S. A.— The Story
of Main Street, 33 min., b/w, Dun
& Bradstreet. In trying to answer
the ([uestion, "Is there a formula for
success in business?" an accountant
visits the small business men of
Main street. How problems are met
— successfully and unsuccessfully —
is shown in a number of typical
small businesses: hardw^are, grocery
and drug stores, ladies' apparel
shop and boys' wear shop. Presents
points of guidance regarding l)uying
and selling skills, accurate record
keeping and integrity. Source:
Modern.

Steady Work, Steady Pay, 13% min.,

b/w, Natl. Assn. of Manufacturers.
Reviews (i.') years of actions by man-
agement to level peaks and valleys
of production and employment with-
out resort to controls which hamper
economic growth. Simulating a TV
news broadcast, the film brings ex-
amples from many industries and
many parts of the country to show-
how varied are the problems and the
solutions, and how the same ap-
proach may eventually help avoid
recessions and depressions. .Source:
Natl. .Assn. Mfrs.

The Story of Distributive Education,

21 min., color, Sears-Roebuck
Foundation & American Vocational
Assn. A training program for ca-
reers in retailing and allied fields.
Shows the setting up of a D. E.
program, where students combine
classroom studies with part-time
work in local stores and other dis-
tributive enterprises. Sig-nificance of
the program is told by Mr. John

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Beaumont, Director of the Division
of Distributive Education, U. S.
Office of Education. Source: Modern.

The .Story of Oil Marketing, 27 min.,
color. Shell Oil Co. .Shows how
distribution and sale of goods serve
the needs of today's society. Tells
what is involved in getting goods
from producer to consumer, and how
these principles apply to selling oil
products. The talents re(|uired and
opportunities available in oil mar-
keting are al.so detailed. .Source:
Shell.

A Story of Research, 1!) min., color,
E. 1. du Pont de Nemours & Co.,
Inc. A resume of the types, purposes
and techni((ues of research, high-
lighting teamwork. The film ex-
amines various aspects of a research
project, how it is conducted, how-
research alTects our lives. Source:
Du Pont.

.Strange Interview, .5.5 min., b/w,
General Motors. The owner of a
small production shop is rapidly
losing business due to his attitude
t o w- a r d his employees — his own
thoughtless, impatient ways are re-
sponsible for the decline in produc-
tion. In a dream Ben Franklin shows
him his philosophy for getting along
with people; Ben handles w-orker
situations and the resulting attitude
of the workers is effectively im-
proved. Ben's method is to treat
them with consideration and as indi-
vidual human beings. .Source: Gen-
eral Motors. (.Available on a 2000
ft., 17 in. reel, or two 1200 foot reels;
specify choice.)

The Stylist, 30 min., color. Ford
Motor Co. "Mass production can
lower the price of an article. But it
is the industrial designer — the Styl-
ist— who transforms utilitarian ob-
jects into works of art, and thereby
enriches all our lives." -An introduc-
tion to the world of tomorrow; be-
hind the scenes of automotive styl-
ing studios where craftsmen give
three-dimensional form to the
dreams of the stylists. Source: Ford.

NUMBER 7 • VOLUME 21 • 1960

Technique for Tomorrow, 25 min.,

b/w-. Ford Motor Co. The story of
a modem industrial revolution —
automatic control of machinery and
the mechanical transfer of materials.
Carried to its ultimate potential,
"automation" means higher produc-
tivity with less human effort, and a
new standard of living for all.
Source: Ford.

Thanks for Listening, 30 min., b/w.
Bell System. The principal char-
acter gets off to a bad start one
morning due to poor phone manners.
In the following seciuences his phone
talks to him, suggesting he assume
roles ranging from stock clerk to
boss in his organization to handle
some of the calls they receive. He
also handles several difficult calls
which might be received in various
other businesses. He sees the iin-

( CONTINUED ON THE NEXT PAGE)

FILMS FOR MANAGEMENT:

Motion Pictures Available on Free Loan for Company Showings:

portance of proper phone usage,
corrects his ways and begins his
day in a more pleasant and efficient
manner. Source: Bell.

That We Might Live, 28 min., I3, w,
Union Pacific Railroad. Man's re-
sponsibility to his fellow man —
through the practice of safety in
all phases of his everyday life —
sets the theme for this safety film
that explodes its opening on the
screen with graphic footage on the
atomic tests. Source: Shell.

To Enrich Mankind, 22 min., color,
American Society of Mechanical
F^ngineers. A presentation of the
dramatic story of how mechanical
engineers helped to develop America.
Six basic machines used in our tech-
nology are presented by the old
master himself, Archimedes, played
by Gregory Morton, radio, TV and
screen star. Free loan. Source: Jam
Handy.

To Meet the Challenge, 18 min.,
color, General Motors. A film to
disprove the common conception of
conditions in a foundry. Shows new
techniques, time and labor saving
devices, automatic machines, me-
chanical cleaning operations. Source:
General Motors.

Training Is Good Business, 20 min.,
b/w, Goodyear Tire & Rubber.
Designed to motivate businessmen
to embark on a program of con-
tinuous and systematic training of
their employees in order to gain
more efficiency and greater produc-
tivity. Source: Goodyear.

Trouble in Paradise, 13 min., color,
Inst, of Life Insurance. The peo-
ple of Paradise lived a comfortable
life with jobs for all. Then a war
came; they won, but the peace was
costly . . . prices increased as de-
mand increased . . . soon the cost
of living was spiraling upward as
their new enemy. Inflation, grew
stronger. How Inflation was stopped
is forcibly told through animation.
Source: Assn. Films.

The True Security, film training kit
with supplementary reading ma-
terial. Mutual Benefit Life Insurance
Co. An eight-meeting session kit of
motivational and training aids, this
unit includes the following subject
titles: The Time Is Now; Team-
work; Planning; Financial Plan-
ning; Integrity; Craftsmanship;
Leadershi-p ; C o m m 11 nic at i 0 n ;
Strengthening Management Skills;
Develojring Subordinates. Source:
Mutual. With free program guide,
pre-loan explanatory book.

The Voice of Your Business, 11 min.,
color. Bell System. Animated car-
toon presents telephone courtesy
practices in a humorous but effective
way for executives and employees
of business organizations. Depicted
are many of the bad telephone habits
which cause ill-will and lose orders.
Source: Bell.

We Did It Ourselves, 13 '2 rain.,
b/w, Natl. Assn. of Investment
Companies. How basic freedoms
keep .America strong, with emphasis
on our freedom to own a "share of
industry" through investments.
Traces the growth of the U. S. from
early agricultural days and demon-
strates how investments by indi-
viduals have helped build industries
— oil, railroads and aviation. Source:
Assn. Films.

Where Were You? 28 min., b/w, Ford
Motor Co. Prepared during 1960
to meet the demand for information
on political processes in a Presi-
dential election; narrated by Joseph
N. Welch, describes how political
parties choose candidates, nominate
through primaries, and campaign
for elections. Reviews individual's
voting, and urges full participation
and activity in politics at the com-
munity level where future govern-
ment policies are born. Source: Ford.

The World Is Yours, 27 min., color,
Montgomery Ward & Co. An in-
ternational trip with the mail order
house buyers. Visits to the fashion
salons of Paris and Rome; shows
how the large company buys from
small retailers in an Italian village.
The difl"erence between American
and other systems of distribution are
contrasted with exclusive camera
footage of Moscow's famous
"Gumm" department store. Source:
.As.sn. Films.

You Decide, 27 min., color, Ohio Oil
Co. Using TV quiz show format,
this documentary shows the kinds of
t|uestions faced from day to day by
the sponsoring company's manage-
ment. Could be useful to other man-
agements for public relations to
familiarize their employees and com-
munities with company problems.
The film indicates that the success-
ful operation of a company is not
the automatic result of a changeless
formula. Pat answers are not sup-
plied, but the importance of mana-
gerial decisions is underscored.
Source: Modern.

Your Money Is What You Make It,

20 min., color, Natl. .\ssn. of Man-
ufacturers. Demonstrates through
filmed flannel-board instruction tech-
nicjue the nature and operation of
classical inflation — the factors affect-
ing prices, production and the value
of the dollar. Reviews inflationary
periods in the U. S. and Germany.
Winner of Scholastic Teacher Award.
With Guide. Source: Natl. Assn.
Mfrs. — free loan, $1.50 handling.

Your Share in Tomorrow, 27 min.,
color. New York .Stock Exchange.
The history of the New York Stock
Exchange and its importance in the
development of the nation's economy.
Shows the operation of the Ex-
change, the Exchange-investor rela-
tionship, and how everyone can
share directly in the world of to-
morrow. Source: Modern.

16nim Sound Motion Pictures Available for Rental and Purchase

All 1 Need Is A Conference, 28 min.,
b/w. General Electric. How to
conduct a more productive confer-
ence, taking into account the prob-
lems of the people around the table
before handling the irroblems on the
table. Shows how one conference
leader leads but doesn't dictate, gets
the individuals to work together as
a group, and proves that meetings
are not just held . . . thej- must be
carefully and efliciently planned and
eonducted. With Leader's guide.
.Source: .Strauss — purchase $165;
free preview.

The .American Adventure, 13 films,
12'2 min. ea., b/w. National Edu-
cation Program. Titles include : The
Beginning at Plymouth Colony; Our
Two Great Documents; The Strtic-
ture of the American Way of Life;
The Fall of Nations; A Look at
Socialism; A Look at Communism ;
A Look at Capitalism; America's
Distribution of Wealth; Spirit of
Enterprise; The Secret of American
Production; The Profit System; Se-
curity and Freedom; The Responsi-
bility of American Citizenship.
Source: NEP — purchase, series $650,
each $60, 3 or more $50; rental, each
$2.00 per day.

-Arbitration, 30 min., b/w, Amer.
Management Assn. Records an
actual, unrehearsed arbitration ses-
sion between SKF Industries and
the United Steelworkers of America.
Shows how each side in a typical
dispute presents its case before an
impartial board of carefully-selected
arbitrators. Source: Amer. Manage-
ment .\ssn. — purchase, $195; rental,
one day, $30.

The .\lom and Industry, 11 min.,
b/w, Encyclopaedia Britannica.
Shows how radioisotopes are provid-
ing new techniques of measurement
and t|uality control in a wide variety
of industries. Indicates how radia-
tion is becoming a symbol of new
procedures in factories and labora-
tories and how workers are learning
to handle radioactive materials safe-
ly. E.xamines the problem of "atomic
energy for industry." Source: EBF —
purchase, $60; rental, 3 days $2.50,
$.50 ea. day after; plus transporta-
tion. Free pre-purehase preview.

The Atom Comes to Town, 29 min.,
color. Chamber of Commerce.
Story of how our daily living is
safer, more enjoyable and more in-
teresting since .American business
and industry have tapped the tre-
mendous power of the atom for the
peacetime use of atomic energy.
Film shows how atomic energy is
applied to various aspects of living
— how it has "come to town" — pro-
viding electric power, used in medi-
cal research and treatment, food pro-
duction and production of material
goods. .Source: Chamber of Com-
merce— purchase, $160, rental, one
week $15.

Automation, 84 min., b/w, McGraw
Hill Book Co. Presented b
Edward R. Murrow and Fred W
Friendly, co-producers of TV's Sc
It Now; features a range of view
points on the potentials of automa
tion. Contrasted are views of a unio
worker, a college professor, and :
business executive. Appearing ar
Prof. Gordon Brown, head of th
Dept. of Electrical Engineering
M. I. T., and Thomas J. Watson, Jr
pres. of Internat'l. Business Ma
chines. .Also a report on automatioi
in the automotive, aviation, baking
electronics, oil refining, plastics, T\
and steel industries. A Russian ap
plication is shown. .Source: McGrav
— purchase, $295.00 per print.

The Basic Elements of Production:

13 min., b/w. Encyclopaedia Bril
tannica. Presents a graphic defini
tion of each of the four basic ele
ments that enter into the productioi
of goods and services; natural re
sources, labor, capital, and manage
ment. Shows what each of thes^
elements contributes to the produc;
tion process. Demonstrates how ill
our economy the increasing use o
capital has contributed to the attain
ment of higher production levels
than man has ever achieved before!
Source: EBF — purchase, $75; rental!
3 days $3, $1 ea. day after; plu;]
transportation. Free pre-purchasn
preview.

The Big Change in World Markets!

29 min., color. Fortune Magazinej
A wealth of facts for any business
man in, or contemplating entering
world trade. A world tour showinj
how and why things are differen
overseas today. Shows how Europi
made its postwar comeback and thi
effect of this upon trade; the change:
and growth in industry, on the farm|
in construction, in marketing. Alsij
Latin .America, .Africa and Asia ii,
the patterns of world trade. Source
Fortune — purchase $300 (some pre
view and short-term loan print
available).

Challenge To America, 25 min., b/w
.Assn. Natl. .Advertisers. Show
that Creative Marketing — our uniqu
.American system of educating pei'
pie to achieve the better living the,
want and can afford — is the onl
way to move goods in the volum
necessary to maintain our Americaij
economy. Source: .Assn. Natl. .Ad|
vertisers — purchase $75 plus transij
portation; free preview. 1

Communication for Safety, set of

films, 16mm motion picture 0
35mm slidefilm, 10 min. ea., Na
tional Safety Council. A supervise
training series on lietter supervisor
worker communications for safet\
Titles: Let's Talk About Safety
Take a Talkie-Break; Setting 'En
Straight; Let Everybody H e I f
Source: .Safety — purchase: 16mni
set-$300, each-$82; 35mm, set-$12C

*Many of these sound films are available directly from producers (se(
source listings on page liO). Note special rental terms where applied

BUSINESS SCREEN MAGAZINE

lommunications for Safety: cont'd.

ach-$33; prices lower on nuiltiplo
urchase; free preview.

'■he (

he Communications ( asel)ook. 10
' min. each, b/w. Four short fihns
'eveloped to deal with one of nian-
Iftement's important problems, etVee-
ive on-the-job communications be-
ween executives and supervisors
nd their employees. Titles: The
•ase of the Tuued-Out Miiid; The
i'asc <)/ the Wrong IVace-Leiigth:
'he Case of the Chain Reaction;
■'he Case of the Silent Yell. Leader's
Juides for four sessions included
.ith purchase of set. Source:
itrauss — purchase $75.00.
I

ompetition and Big Business, 22

min., color or b w. Encyclopaedia
iritannica. Based on an objective
iiialysis of the relationship of bis
lusiness to competition, this film
iefines bifc business in its proper
)erspective along with other forms
if enterprise. .Analyzes the effect of
lig business on such problems as
iionopoly, entry into the market,
ind technological progress. Source:
CBF— purchase, color $240, b/w
;120; rental, (color) 3 days $7, $2
■a. day after, (b/w) 3 days $4.50,
$1 ea. day after; plus transportation.
^ree pre-purchase preview.

Devil to Pay, The, 28 min., b/w,
National Association of Whole-
salers. The humorous story of what
lappens when wholesalers are elimi-
nated from our business system.
Buster (Diabolus) Keaton rockets
from space to earth and bumbles into
a national revolt against wholesalers.
To the tune of an old time piano,
chaos unfolds across the screen as
the strike against the middleman
sweeps the country. Retailers grow
to hate manufacturers; customers
'grow to hate retailers; one by one
the headaches multiply, until there
is the very devil to pay. .Source: Natl.
.\ s s n . of Wholesalers — purchase
'.?125, rental $7.50 per showing.

Distributing America's Goods, 11

min., b/w, Encyclopaedia Britan-
nica. Utilizes animated drawings
and natural photography to explain
the cost of distributing America's
goods. Considers distribution costs
of the producer, wholesaler, retailer
and transporter to show how more
than fifty percent of each purchase
dollar goes to pay for distribution.
Concludes with ways in which dis-
tributors and consumers can co-
operate to reduce distribution costs.
Source: EBF — purchase, $60; rental,
Z days $2.50, $.50 ea. day after;
plus transportation. Free pre-pur-
^chase preview.

Do Higher Wages Cause Higher
Prices?, 14 min., color, AFL-
CIO. Union's answer to business and
newspaper stories that high wages
cause higher prices. Professor Owl
presents facts and figures to ([ues-
tions raised by Businessman Fox
about the cause of price inflation and
the general economic situation.
Shows relationship between wage
costs and other costs and the final
price of a product. Source: AFL-CIO
—purchase $80; rental $2 one day.

The Dynamic .Vmerican City, 2(1

min., color, U. S. Chamber of Com-
merce. The story of the changes
taking place in American cities —
the horsedrawn cart gives way to
motorization and slums surrender to
wreckers' hammers for moderniza-
tion. Reason for congestion, blight
and trends of central business dis-
tricts shown. What is being done in
many cities to fight deterioration
through local initiative is pictured.
Source: Chamber of Commerce —
•purchase, $150.00; rental, .fl5.00 per
week ij-ental fee applicable to i)ur-
chase price within two weeks).

FILMS FOR MANAGEMENT

16mni Sound Motion Pictures Available for Rental and Purchase*

The Engineering of Agreement, 22

min., color, Roundtable Produc-
tions. Before and after views of
situations in interpersonal communi-
cations showing the success of thrt-r
basic techniques: open questions,
rephrasing what the other person
has said, and directive (|uestions.
Followed by trailer presenting ten
open-end statement situations for
on-the-spot practice by viewers.
Study guides, manuals. Source:
Koundtahle — purchase, $240 color,
$140 b w; free 5-day preview before
purchase; rental $25 per week.

Everybody Knows, 15 min., color,
U. S. Chamber of Commerce.
Analyzing the recession paradox of
higher prices and widespread un-
employment, this film says that
higher wages without increased pro-
ductivity and sales beget higher
prices; the inflation of prices with-
out product improvement causes
buyer resistance and business fail-
ure. These points are made in the
experience of Bill Richards who tries
to learn why he lost his job, why the
factory closed. Source: Chamber of
Commerce — rental; 3 days $5, one
week $10.

The Eye of The Beholder, 2.5 min.,
b, w, Stuart Reynolds Productions.
An intriguing film on the problems
of perception and projection. Useful
in various levels of training pro-
grams, from over-view courses for
new supervisors to "depth" pro-
grams in sensitivity; helpful in cre-
ating discussion of the importance
of self-awareness in judging others.
Shows the need for hearing the
stories of all involved in an incident
before final decisions. With leader's
guide. Source: Reynolds— purchase,
$175; rental, $25 per week.

Farewell to Birdie McKeever, 25

min., b- w, Stuart Reynolds Pro-
ductions. A light, entertaining story
about a receptionist and her em-
ployers. Underneath the humor is a
provocative situation which raises
significant questions about employer-
employee relationships and the
whole area of understanding (and
misunderstanding) and communica-
tions between people. Ideal for stim-
ulating valuable discussion. With
discussion leader's guide. Source:
Reynolds — purchase, $1.50; rental,
$25 per week.

•Source Addresses (keyed to titles
above) are provided on page 60 of
this Film Guide section. Note rent
and purchase terms and limitations.

Fourth Battle of Winchester, 17

min., b/ w. United Rubberworkers,
.AFL-CIO. Story of workers on strike
in Virginia to win acceptance of a
contract to insure better conditions
on their job and better living stand-
ards for themselves and their fami-
lies. Shown as an example of Taft-
Hartley Act in action against a
union. Source: AFL-CIO — purchase
$50; rental $2.50 one day.

him, and can turn him into an in-
effectual "good guy." Source: Round-
table — purchase, color $240, b/w
$140; 5-day preview with intent to
purchase; rental, $25 per week.

Imagination at Work, 22 min., b/w,
or color, Roundtable Prod. Aimed
at encouraging creative thinking in
management development and sales
training, the film is used to stimu-
late the flow of new ideas and to
develop an atmosphere in which cre-
ative abilities are recognized and en-
couraged. Presentation and discus-
sion of four factors psychological
research has shown contribute to
creative ability: sensitivity, fluency,
flexibility and originality. Source:
Koundtahle — purchase, b/w $140.00.
color $240.00; free 5-day preview;
rental $25 per week.

Fresh Laid I'lans. 10 min., color,
Natl. Education Program. Discus-
ses the effects of wage and price
controls and rationing on the eco-
nomic life of a community called
Eggville. Source: NEP — purchase,
$125; rental, one day, $1.

Getting What You're -After, 6 min.,
b/w, Natl. Film Board of Canada.
Invites di.scussion of whether, in
business competition, one's stand-
ards of fair play should be lowered.
Of two girls who seek the same job,
one has already applied for the
position and is reasonably sure of
getting it, but she lessens her
chances by telling the other girl that
applications are still being accepted.
A third girl iiuestions the first's
"softness," and the audience is asked
to judge. .Source: McGraw — purchase
$40.

Going Places, 10 min., color, Natl.
Education Program. A cartoon
lesson in economics, explaining the
profit motive as the djTiamo of
American progress. Tells the life
story of a soap manufacturing com-
pany, and its growth through the
plowing back of profits and invest-
ment. Explains its worth to com-
munity, state and nation through
creation of jobs, the manufacture of
a better product at lower cost, and
financing of agencies of government
with taxes it pays. Source: NEP —
purchase $125; rental $2 per show-
ing plus postage.

How Good Is a Good Guy?, 21 min.,
color or b w, Roundtable Prod.
Sets up three problems in which the
"good guy" fails to live up to his
role as leader; depicts through re-
enactment how these failings can be
turned into successes by understand-
ing and fortitude. The need for "ac-
ceptance" and approval makes the
supervisor or manager pre-occupied
with the feelings of the men under

Industrial Management Series, 10

min. ea., ten 16mm sound, b/w
films. McGraw-Hill. Ten films deal-
ing with important aspects of mod-
ern industrial organization and man-
agement. Correlated with the book
l)i(!n!ifrial Orrianizafional Manage-
ment by Bethel, Atwater, Stackman
and Smith. Titles: Internal Organi-
zation: Job Evaluation; Materials
Control; Methods Anah/sis; Physi-
cal Facilities; Product Development;
Production Control, Parts 1 & 2;
Quality Control: Risk and Forecast-
ing. Source: McGraw — purchase. $70
each. Follow-up slidefilm available
for each film at $5 apiece.

Industrial Research — Key to Jobs
and Progress. 14 min., b/w, Natl.
.Assn. of Manufacturers. Describes a
varietv of research developments
and the contribution of research in
increasing employment and provid-
ing a dynamic economy. Source:
Natl. Assn. Mfrs. — purchase, $35;
rental, one day $1.50.

Industry's Decisive Decade, 15 min.,
color, Fortune Magazine. A mar-
ket analysis of the 10 years' outlook
of industrial goods and services (as
distinct from consumer goods). An-
swers (luestions: Will present high
level of industrial sales be main-
tained? How "depression-proof" is
our economy? etc. Views marketing
opportunities for industrial pro-
ducers in long-range plans of con-
sumer goods manufacturers. Source:
Fortune — three-year lease. $275.00
(some preview and one-time loan
prints available).

The Inner Man Steps Out, 28 min.,
color. The story of Jerry, a super-
\asor, who has trouble getting along
with others and himself. He is seen
in actual problem situations with
his family, the people he supervises,
and with his boss. Animation shows
how at least two "inner men" exist
inside everyone, representing the
need for security and importance.
.A third "inner man" helps Jerry
realize his own lack of understand-
ing of the feelings and needs of

(continued on the next page)

NUMBER 7 • VOLUME 21 • 1960

FILMS FOR MANAGEMENT

The Inner Man: continued

other people. Trainer's Guide in-
cluded. Source: Strauss — purchase
$89.00.

It's Everybody's Business, 22 min.,
color, U. S. Chamber of Com-
merce; E. I. du Pont de Nemours &
Co., Inc. Animated cartoon illustrat-
ing how freedoms guaranteed by our
constitution have enabled American
business and labor to outproduce
the world. Helps correct general
misunderstandings about business by
explaining how profits and individ-
ual investments help create jobs;
how competition keeps prices down,
value high; how advertising creates
demand and continued supply; how
govt, should function in a free econ-
omy to everyone's best interest.
Source: Chamber of Commerce —
purchase, $130; rental, $15 per
month or less.

It's Only the Beginning, 10 min.,
color, National Education Pro-
gram. The tremendous cost of in-
dustrial research and its importance
to progress are among the basic
points emphasized. The source of
funds with which such research is
financed is traced directly to profits,
and the importance of industrial
profits to the future welfare of John
Q. Citizen is presented in an inter-
esting and understandable manner.
Source: NEP — purchase, $125; rent-
al $2 per showing plus postage.

Labor and Management Series, five

films, Kimm sound b/w, National
Film Board of Canada. A significant
series of films for labor and man-
agement; individual titles, lengths
and prices: Date of Birth (16 min.,
$80) ; The Grievance (30 min.,
$155); Men At Work (27 min.,
$145); Shop Steward (22 min.,
$120) ; Strike in Toicn (28 min.,
$150). .Source: McGraw — purchase
prices listed.

Lock and Tag, 23 min., color, E. I.
duPont & Atomic Energy Comm.
Explains that when equipment is
being repaired, energy used to oper-
ate that e(iuipment must be isolated
from it and shows the isolation pro-
cedure. Justifies a mechanic's intense
personal interest in his plant's lock
and tag procedure. .Source: Calvin —
purchase $156 or free loan.

Loose Screws at the Screwball Ma-
chine Work.s, 15 min., color. "Too
busy to be efficient," Foreman Char-
ley's desk and office are a mess;
continual interruptions bungle a
meeting on costs, waste and spoil-
age. Charley discovers that his job
is running him. Source: Mogensen —
purchase, $85.

The Magic Key, 20 min., color,
Raphael G. Wolff Studios, Inc.
Shows the development of advertis-
ing from ancient to modern times,
then illustrates the relationship of
American industries' growth to ad-
vertising. It delves deeply into spe-
cifics of the media which focus the
wares and ideas of manufacturers
into the distributor and salesman.
Source: Wolff — purchase, $200; rent-
al, $10; plus shipping charges.

Maintaining Good Working Condi-
tions, 9 min., b/w, U. S. Office of
Education. Explains the role of the
supervisor in maintaining a safe,
well-running shop. Topics include
safety, lighting, heat, ventilation,
relationship with workers, and un-
derstanding of the w^orkers' prob-
lems. Poor supervision and its re-
sults are dramatically portrayed.
Source: A-V Center — rental, one day
$2; one week $6.

Maintaining Quality Standards, 10

min., b/w, U. S. Office of Educa-
tion. Indicates the extent to which
maintaining i|uality standards in a
factory is a problem of supervision.
Demonstrates the need for proper
training, proper tools, and matching
the right man with the right job.
Emphasizes the fact that the em-
ployee who understands the impor-
tance of his operation and is proud
of his job is a more reliable worker
than one who lacks such under-
standing and motivation. Source:
A-V Center — rental, one day $2;
one week $6.

Maintaining Workers' Interest, 10

min., b/w, U. S. Office of Educa-
tion. Characterizes workers' interest
as one of the most powerful spurs
to production. Points out the re-
sponsibility of the factory supervisor
to note all signs of lagging interest
and to take immediate steps to pro-
vide remedies. Resourceful super-
visors are shown solving problems
of this type, and the principles
which they use are discussed.
Source: A-V Center — rental, one
day $2; one week $6.

Marketing in Mexico, 20 min., color,
John Fayerweatber. The problems
and methods of marketing in a
foreign country using Mexico as an
example. Describes the way of life
of each economic class, buying psy-
chology, buying practices, distribu-
tion channels, advertising, and prob-
lems of marketing policy. Source:
A-V Center — rental, one day $5.75;
one week $17.25.

Meet King Joe — ^The American
Working Man, 10 min., color, Natl.
Education Program. Cartoon show-
ing how benefits of the American
private enterprise system are
brought right down into the daily
life of the working man and his
family. With the highest standard of
living, higher take-home pay and
shorter hours than any working man
in any country in the world, the
.\merican workman mav well be

called "King Joe." Source: NEP —

purchase $125; rental $2 per show-
ing plus postage.

Men At Work, 27 min., b/w, Natl.
Film Board of Canada. Filmed in
a washing-machine factory; shows
what happens from the human rela-
tions point of view when a speeded-
up conveyor system and a clash of
temperaments disrupt the men
working on the assembly line.
Source: McGraw — purchase $145.

A Message To No One, 25 min.,
color, Champion Paper and Fibre
Co. On the importance of listening.
Tells of people who listen to each
other, and don't listen — who try to
listen, and try not to listen. Some-
times they listen only to themselves.
The story tells of the many ways to
listen, and that the listening that
people do can greatly affect their
lives. Good discussion stimulator.
With discussion guide. Source:
Champion — purchase $200, or free
five-day loan.

More Than Words, 14 min., color.
Outlines the basic principles, tech-
niques and methods of good com-
munications in handling problems of
interpersonal communications and in
dealing with its goals, its effects, its
barriers, the responsibilities of the
"sender" and "receiver," and the
audience-tailored message. Anima-
tion and live action translate princi-
ples into specifics to improve the
communications of salesmen, super-
visors, trainers, managers. With
training guide, study m a n u a 1.
.Source: Strauss — purchase, $185;
preview charge, $17.50.

Motion Study On the Job, 25 min.,

b/w, Iowa University. Examines
in detail work methods of twelve
jobs, ranging from punch press oper-
ation in a factory to a slipsheeting
job in connection with an office du-
plicator. Shows how production was
increased in each case by the appli-
cation of method-improvement tech-
niques. .Source: Iowa U. — purchase
$75; rental $4 one day.

Nature of Work Series, six films, 27
min. ea., b/w. National Film
Board of Canada. A new series,
showing and explaining how the
individual reacts to the demands
made upon him by his job. Titles:
The Clerk; The Department Man-
ager; The General Foreman; The
Man on the Assemhli/ Line; The
Skilled Worker; The Vice President.
Source: McGraw — purchase, $135 ea.

Office Courtesy — Meeting the Public,

12 min., color or b/w. Encyclo-
paedia Britannica. Dramatizes tech-
nic|ues for office workers in meeting
and working with persons outside
the company, face to face and over
the telephone. Emphasizes the im-
portance of courtesy and tboughtful-
ness and reveals how the employee's
attitude may, without his realizing
it, have considerable effect on his
company's success. Source: EBF —
purchase, color $120, b/w $60; rental,
(color) 3 days $4, $1 ea. day after,
(b/w) 3 days $2.50, $..50 ea. day
after; plus transportation. Free pre-
purchase preview.

16MM MOTION PICTURE
for Rental and Purchase*

Office Supervisors' Problems, s

films, 6-8 min. ea., b/w i
color, McGraw-Hill. Each film v
gnette dramatizes a typical proble
involving the supervisor and t!
people under him, ending with
"kick-off" t|uestion to stimula
analytical discussion of the prolilei
Titles: The Follow-Through; Tl
Grapevine; How Much Cooperatioi
In the Middle; Promotion By-Pas:
The Bright Young Ncivcomer. Eac
with Leader's manual. Source: M.
Graw — purchase: color, set-$67
ea.-$125: b/w, set-$350, ea.-$65.

Office Teamwork, 12 min., b/w, Ei
cyclopaedia Britannica. Illustrate
the importance of cooperation anion
the members of a business org'aniz;
tion. Dramatizes representative ol
fice situations in which teamwor
is extremely important, and reveal
the effects of various employee ai
titudes on company morale and bus
ness. .Source: EBF — purchase, $6[
rental, 3 days $2.50, $.50 each da
after; plus transportation. Free prt
purchase preview.

Opportunities Unlimited, IS min
color, Life and Fortune Maga
zines. Points out to manufacturer:
processors and retailers of consume
goods that increasing populatiol
means increasing demand. Becaus'
goods resulting from enormous pn
ductive capacity must be sold, th
key to continuing prosperity be-
comes marketing. Available in tw
forms — consumer goods viewpoin
and industrial goods viewpoint
Source: Fortune — purchase, $275.0
(some preview and one-time loa'
prints available).

Pattern for Instruction, 21 min

b/w or color, Roundtable Proc
A basic approach to job instructioij
technit|ues, designed to help botll
new and experienced supervisors iij
industry. Illustrated with footbal<
training scenes suggesting that
supervisors are "coaches" and em'
ployees their "team" for bette
understanding. Outlines the 4-stei
method of instruction: Prepare, Prej
sent, Try-Out Performance and Folj
low-Up. Source: Roundtable — purl
chase, b/w $140, color $240; free 5
day preview; rental $25 per weekj

People, Products and Progress: 197.'i
28 min., color, U. S. Chamlier o
Commerce. Depicts the world oj
tomorrow for industry, transportai
tion, business, and the householder
Artwork shows the new device;
which will speed work, create greatei
leisure and better living for all
A testimonial to the imaginatioi
and productive power that conu
from America's free enterprise sys
tern. Source: Chamber of Commerct
— purchase, $125; rental $15 pei
week or less.

* Source Addresses (keyed to title.*^
shown) are provided on page 60 oi
this Film Guide section. Note rent
and purchase terms and limitations.

BUSINESS SCREEN MAGAZINE

GMM MOTION IMCTVRKS

for Rental and I'urchasf

I'erson to I'ersoii Communication, 14

' min., color or I) \v, Roundtal)lc
'rod. DesiKfied to improve our aliili-
ies to listen, to coninninicatr with
nd to understand others. Analyzes
he major l)arriers to understanding,
nd demonstrates specific, practical
lethods for overconiiny these l>ar-
lers. Source: Koundlable — purchase,
w SlOO, color .$200. Set of 2.') par-
icipant's manuals, $27. .'iO. Free five-
ay pre-purchase preview; rental $2.5
[er week.

'ersonnel Manajiement Series, five
Ifinim films, l> w, McGraw-Hill,
'ive important aspects of personnel
lanagenient in sequences that illus-
rate actual situations in industry,
'orrelated with the book PcrstDDicI
lanagemoit liy Scott, Clothier and
•priegel. Titles: Connnuiiicatioiis
'l2 min., $7.t) ; Employment Iniir-
'icrc (11 min., $70) ; Grievance
\learing (15 min., $85) ; Job Evahia-
li'on and Merit Rating (13 min.,
'75); Supervinory Conferences (14
'lin., $80). .Source: McGraw — pur-
hase, prices listed. Follow-up slide-
Im available for eac'' film, $5
piece.

'lacins the Risht Man on the Job,

10 min., b/w, U. S. Office of Edu-
ation. Discusses the problem of how
) select the proper person for a
lb. Maintains that there are hidden
kills and defects that interviews
nd records do not disclose and ad-
ises the supervisor to be on the
lert for signals and hints of them.
Explains that time, money and effort
an be saved, and more work ac-
omplished if the right man is
elected for a position. Source: A-V

enter — rental, one day $2; one

neek

,'lant Supervisors' Problems .Series,
six Hinini films, color, McGraw-
lill. Dramatizations of case prob-
ems based on material furnished by
|he Education & Training Dept. of
he -Aluminum Company of .\merica.
•"itles: Delegating Work (9 min.);
i^nforcing Rules and Procedures (!)
nin.) ; The Trouble With Women (7
n i n . ) ; Personalitg Conflict (7
nin.) ; The Hidden Grievance (7
nin.) ; The Personal Problem (fi
nin.). Discussion Leader's Guide
vailable. Source: McGraw — pur-
hase: color, set-$675, each-$125;
Wv,; set-$350, each-$65.

'roductivity — Key to Plenty, 21

min., b w. Encyclopaedia Britan-
iiica. Explains how .America has at-
ained the world's highest standard
f living because we have developed
nd learned to use machines, which
ave enabled us to achieve a tre-
lendous capacity for production.
Varns that continued prosperity
spends on our uninterrupted tech-
lological progress and our full use
f the basic sources of power.
•ource: EBF — purchase, $120; rent-
I 3 days $4.50, $1 each day after;
'lus transportation. Free pre-pur-
hase preview.

Profit .System, 1.3 min., b/w, Natl.
Education Program. Examines the
.Vmerican profit system, and shows
that profits, although much smaller
than people generally believe, make
possible a continuing stream of tech-
nological advances and new and bet-
ter products which contribute to our
rising living standards. .Source: NEP
— purchase, $(!0; rental, $2, one day.

Profit rhrou;:h Industrial Design, 17

min., color, .Amansco. Explains in-
dustrial design as a management
tool that helps solve the problems
of economical jiroduction, selling the
product, and keeping ahead of com-
petition. Source: .\mansco — pur-
chase, $241.50; rental, one day
$17.25.

Projecting Progress in the Sizzling
Sixties, S min., color. Swift & Co.
Photos, graphs and animation tell
of .America's growing population, in-
creased industrial productivity and
a predicted steady rise in more
evenly distributed personal incomes.
Facts and figures on our future
population by IKfiS and 1970, and
what will be needed to provide for
it. Explains the growing market
potentials and gives a challenge to
productivity. .Source: Wilding — pur-
chase, $75. Three-day preview prior
to purchase, available to companies,
trade groups only on letterhead re-
quest.

Prosperity for .All, 2$ min., b/w,
United ".Auto Workers. The testi-
mony of U.AW Pres. Walter Reuther
before the Kefauver Committee on
administered prices in the auto-
mobile industry. Contrasts principles
of the union's 1958 collective bar-

( CONTINUED ON THE NEXT PAGE)

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following final correction. Reprint copies available at 50 cents each.

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DUMBER 7 • VOLUME 21 • 1960

Prosperity for All: continued

gaining program and its potential
for economic good with facts on
price gouging and profits of giant
corporation. Source: U.A.VV. — rental
$3 one day; write for purchase price.

FILMS FOR MANAGEMENT:

16min Sound Motion Pictures Available for Rental and Purchase*

Safety In The Shop, 10 min., b/w,
U. S. Office of Education. De-
scribes several machine shop acci-
dents and poses, for group discus-
sion, the (|uestion, "Where did the
cause of accident lie?" Suggests that
some cause.s may be traced to the
worker who disregards safety pre-
cautions because of familiarity with
his machine, others to the training
given the worker, and some to poor
supervision. Source: A-V Center —
rental, one day $2; one week $6.

Secret of American Production, 13

min., b/w, Natl. Education Pro-
gram. Explains the five elements in
the American production mechanism:
freedom to work, to dream, to com-
pete, to advance, to invest. Shows
how this production mechanism has
activated the American system to
produce results better than any
other economic system thus far de-
vised. Source: NEP — purchase $60;
rental, one day, $2.

The "Snowball" Conference, 12 min.,
color, Allan H. Mogensen. An e.x-
ample of the redundant executive
who wastes conference time by poor
planning; his conference rambles
downhill gathering new members as
it goes but gets nowhere. For con-
trast, the film shows the correct way
to call a conference. Source: Mogen-
sen— purchase, $95; rental, $(! per
week.

The Story of Creative Capital, 14

min., color, U. S. Chamber of
Commerce and E. 1. du Pont de
Nemours & Co., Inc. A whimsical
story in semi-animation explains
and interprets the origin, function
and significance of capital invest-
ments in our economy. Alf the Elf
brews a magic sleeping potion for
those who want to get away from
the hectic modern world; Rick Van
Winkle wants some liecause he feels
he <loesn't fit in this world of "high
finance," until Alf explains to him
individual capital investment.
Source: Chamber of Commerce —
purchase $110; rental $15 per month.

The Strangest Secret, 30 min., color,
Nightingale-Conant Corp. A moti-
vational and inspirational film for
supervisory personnel, sales people
and any other general group. A
condensed version of Earl Nightin-
gale's famous address given every
year to groups across the country.
Source: Nightingale — purchase,
$250; rental, $50 per showing.

Strike in Town, 28 min, b/w, Natl.
Film Bd. of Canada. Depicts
events leading to a deadlock in ne-
gotiations between the management
and employees of a furniture factory
in a small one-industry town. Shows
the normal processes of collective
bargaining common to Canadian in-
dustry today and how they affect a
union, a company and a community.
Source: McGraw — purchase $150.

Telephone Technique, 9 min., b/w or
color, Crawley Films, Ltd. General
telephone manners, knowledge of
stock, correct names and addresses
and importance of descriptive vocab-
ulary when speaking of merchan-
dise. Source: International Film —
purchase, color-$90, b/ w-$45; rental,
$4.50 a day, $9 a week.

Through the Mirror, 27 min., b/w,
Jam Handy Organization. Demon-
strates how a salesman may appear
to best advantage in the eyes of a
prospective customer. The film is
designed and tested for classes in
business education, distributive edu-
cation, vocational guidance, and
adult education; helps instructors to
demonstrate the fundamentals of
good selling techniques. Source: Jam
Handy— purchase $145; rental, $2.5
first week, $15 second week, $10 each
week thereafter.

Two Way Street, 14 min., b/w, U. S.
Rubber Co. The importance of
foreign trade to American life. Ex-
plains that, in order to maintain
sound foreign business relations,
U. S. must buy foreign goods to sup-
ply other nations with the purchas-
ing power to buy U. S. goods.
Source: A-V Center — rental, one day
$1..50; one week $4..50.

Using Visual Aids in Training, 14

min., b/w, U. S. Office of Educa-
tion. States that there is no set way
for an instructor to use films in
training people; the procedure must
be planned in terms of the problem.
Suggests that the instructor follow
these general rules: preview films;
know why he is using them; make
sure that the trainees know why
they are using them; follow through.
Source: A-V Center — rental, one day
$2; one week $6.

What Is a Chamber of Commerce

21 min., color. Chamber of Coi
merce. The question is posed to
variety of typical people: a hous
wife, a businessman, a young coup
a milkman, a mother. Each has on
part of the whole answer. Arch
Booth, Exec. Vice President of t
C. of C. of the U. S., explains t
many activities of the local Chamb
of Commerce. Film points out t
Chamber's purpose, and the impo)
ance of organized, volunteer bu:
ness leadership in a program of coi
munity betterment. Source: Chamb
of Commerce — purchase, $80; rent,
one week $10.

Why Play Leapfrog With Livn
Costs?, 10 min., color. Nation
Education Program. Explains he
our wages affect the prices we p;
and how we can make the Americ:
free enterprise system produce
progressively better standard of li
ing. How wage raises without i
creased productivity force pric
higher — hence making wages ai
prices play leapfrog. Source: NEP
purchase $125; rental $2 per sho'
ing plus postage.

Work Simplification in the Offic

31 min., b, w, U. S. Army. Di
cusses the improvement of the pr
cedures in the office and the impo
tance of applying principles of tin
and motion study to attain this er
.Source: A-V Center — rental, one d;
$3.50; one week $10.50.

Working Together — A Case Histo
in Labor-Management Cooper
tion, 24 min., b/w, Encyclopaed
Britannica. Portrays how worke
and management in an Americ:
industrial plant learned from ha
experience that working togeth
pays. Source: EBF — purchase, $12
rental, 3 days $4.50, $1 ea. day afte
plus transportation. Free pre-pu
chase preview.

The "Yes-Man" Conference, 12 mil

color, Allan H. Mogensen. A cau,
tic showup of the "tell 'em" bo
who monopolizes his staff meetin
so only his yes-men participate .
he figures they are the only brig
ones on his team. Later, the bo
realizes that he's not getting the fi^
benefit of the organization's bra
power, and starts using the stafl
talents. Source: Mogensen — pii
chase, $95; rental, $6 per week.

You Are There at the Bargainii
Table, 50 min., b/w, Americ-
Management Assn. From a close,
circuit telecast, this is an u:
rehearsed session of new-contra
negotiations between Rogers Coi
officials and representatives of t
Internat'l. Brotherhood of Pap
.Makers (AFL); with conference k'
Source: .\mer. Management Assn.
purchase $185.

*Notes on Film Sources

a These selections provide a us
ful cross-section of excellent filr;
reviewed in Business Screen ai,
culled by our Editors. For promij
ser\'ice order from source nearej
you; consult the address list on paij
60 and note rental or purchase terr!
where they apply.

BUSINESS SCREEN MAGAZIN

Sound Slidefilm I'roKiams
Available on Free Loan

[The Future of Amerii-a, 2ri min., ssf,
I color or I) w, Assn. Natl. Adver-
Itisers. .A. positive answer to counter-
'act nenative or discouraged thinkinjj-
' about .America's future, with a
factual presentation on the tremen-
dous chany-es taking- place in the
I country and the j>Teat needs which
'are resultin;; from those changes.
Source: Assn. Natl. Adverti.sers —
free loan.

'Manajrement Development I'roRram,

l."i min., ssf, color, McKesson it
Rohliins, Inc. .A presentation to man-
agement of the principles of man-

' agement development and a descrip-
tion of the personnel tools used to

.carry it out. Source: McKesson.

I—

) People Are Our Business, ssf, Health
Insurance Institute. A communica-
, tions tool to bring home to insurance
company management the vital im-
portance of public relations. Shows
, how unfavorable attitudes are
I formed, what can be done to improve
, them, and why everyone in the
health insurance field shares the re-
, sponsihility for shaping- individual
I and community feeling about this
liusiness and its public service goals.
With discussion guide. Source:
Health Insurance Inst.

Sound Slidefilm Programs
You Can Rent or Buy

Communism On the Map, ssf, color,
60 min., National Education Pro-
gram. Traces the expansion of in-
ternational Communism and the Red
plan for coniiuest. The full documen-
tation of every move, every takeover
by the Soviets, is presented in dra-
matic sequence. .-Activities of the
United States which unwittingly
aided the Communists at some im-
portant steps along- the way are
also documented. Source: NEP — pur-
chase $42.50; $5 preview charge de-
ductible.

Examining the Will to Work, 14

min., color sound slidefilm. Helps
explain some of the most recent
findings of management specialists
on how people can be motivated to
increase job performance and job
satisfaction. Approaching the prob-
lem from the supen,-isor's viewpoint,
the film covers many factors of
human-relations skills of leadership;
analyzing how men feel about their
jobs, the group they work with,
their immediate supervisor. Trainer's
Guide accompanies film. Source:
Strauss — purchase, $75.00.

How to Take Guesswork Out of

Hiring, 12 ssf, color, Dartnell
Corp. Prepared from techni<iues pre-
sented by Dr. Robt. N. McMurry and
staff' at Dartnell Executive Confer-
ences on Personnel Selection. For
executives who may be called upon
to hire salesmen or other employees;
for orientation to a uniform selec-

tion procedure. Each step from pre-
liminary screening to advanced pat-
terned interview- procedures is clear-
ly demonstrated. .Source: Dartnell —
punfhase, ,$-175 complete with work-
books, plus shipping; 5-day preview
(4 slidefilms) $15.

Operations Research, set of 3 ssf,
color, .American Management
.Assn. .A .'i-part comprehensive, non-
technical guide to this scientific and
analytical approach to problem-
solving. Ivxplanation of O. R.'s aims
and jK>chnii|ues, as well as specific
applications of O. R. to both every-
day and long-range business prob-
lems. Titles: O. R.~What It Is;
O. «.—//()»' It Works: Scope and
Liiiiitatioiia. With iliscussion guide.
.Source: .Amor. Management .As.sn. —
purchase, $110; AMA members $85.

Product Pioneering, ssf, color, Amer-
ican Management Assn. An intro-
duction to methods of organizing
and administering a successful new-
product program. Offers an over-all
view of the operations involved in
developing new products, and gives
research, engineering, sales and
manufacturing personnel practical
answers to basic iiuestions of new-
product development. .Also em-
phasizes management principles de-
veloped in over 100 corporations
with unusually effective develop-
ment programs. With discussion
guide. Source: .Amer. Management
.Assn. — purchase, $135; .AMA meni-
i)ers, $95.

Supervisory Problems in the Office

Series, ssf, color, McGraw-Hill
Bk. Co. Two sets of six productions
each dealing with various problems i
of supervising office employees.
Each dramatizes a human relations
problem of the type which can dis-
rupt offices and ends with a question
meant to promote discussion. Titles,
Set I: Understanding Employee
Viewpoint; Error-Correction Talk;
Motivating the Long-Service Em-
ployee; Orientation and Induction;
Combating Job Monotony; Excessive
Supervision. Titles, Set II : The Cor-
rective Guidance Talk; Developing
Team Spirit; Easing a Disappoint- ,
ment; Making Compliments Count;
Overcoming Resistance to New
Methods; Rating Employee Perform-
ance. Source: McGraw — purchase.
Set I, $80; Set II, $12.5.

Supervisory Problems in the Plant

Series, 6 ssf, 6-8 min. ea., b/w,
McGraw-Hill Co. Case studies of
problems in human relations, de-
signed for industrial management;
end with discussion cfuestions. Titles
—The Cases of ... : The Quick
Turnover (Induction and Orienta-
tion) ; Ben's Problem Workers
(Leadership); Tim's Three Choices
(Leadership); The Absent Clerk
(Counseling) ; The Reddened Eyes
(Complaints); The Reluctant Elec-
trician (Discipline). With Guide.
.Source: McGraw — purchase, set $80.

Supervisor Training on Human Re-

lation.s, 8 ssf, 15 min. ea., b/w,

Rocket Pictures, Inc. Basic course

fits any organization to forge man-

( CONTINUED ON THE NEXT PAGE)

LctBelle Combines Film-strip and Tape in the

-'Tutor" Aiilonialif Audio- Visual Projector

Inlruduffs a Xew ItinirnNion for <'r«>n(iv«' Imaiilnaliun!

Think of it — no records to break,
chiinge, jumji, wear out or cause
accidental tripping of the picture
change due to similar frequencies
on the recording. Think of it — no
tape threading . . . siinply slide in
cartridge and go. The story un-
folds continuously and automati-
cally ... the story you so proudly
produced is presented with bril-
liant pictures — high fidelity sound
— fully automatic.

No longer is "Costs too much!"
a deterrent. Now this type of live,
actionized-projection program can
be made to meet the most restric-

--'-^

LoBelle "Tutor" with cartridge —
also in reel type tape

live budget. No longer is "Not
ready yet!" a valid reason for de-
lay. Now story and pictures can
be brought up to the minute and
inexpensively at that, whether
there's a new addition being plan-
ned, or a new executive starting
soon, or a new product going to
be introduced, or a change in
packaging or design planned.

See and hear a LaBelle "Tutor"
... get the facts — arrange for
demonstration. Write to LaBelle
Industries, Inc., Dept. B. Ocono-
mowoc, Wisconsin. (Adv.)

]|it!HH[|ff

INDUSTRIAL FILMS

TELEVISION COMMERCIALS

369 LEXINGTON, N.Y.C. / MURRAY HILL 6-5255

NUMBER 7 • VOLUME 21

1960

Supervisor Training: continued

agement personnel into a more effec-
tive team, to develop leadership at
all levels of responsibility. Designed
for eight 2-hour planned confer-
ences. With leader's manual,
follow-up material. Titles : The
Snijeroisof's Job; Interpreting Com-
pany Policies; The Superinsor as a
Representative of Management; In-
duction and Job Instruction; Han-
dling Grievances; Maintaining Dis-
cipline; Promotions, Transfers and
Training for Responsibility; Pro-
moting Cooperation. Source: Better
Selling Bureau — purchase, set .$320;
single titles $(;0.

You and Labor Law, 33 min., color,
ssf. Employers Labor Relations
Information Committee. An exposi-
tion in two parts: 1) History and
Development of Labor Law; 2) How
Landrum-Griffin Changes Our Basic
Labor Laws — interpretations. Traces
the evolution of labor law philosophy
and principles; labor legislation;
shows growth in size and power of
the unions. Source: Employers — pur-
chase: set $40 (parts I & H, L. P.
records); each, Part I-$20, Part
II-$25.

Your Attitude Is Showing, ssf, 47
frames, ICR Corporation. A train-
ing program to combat employees'
negative attitudes that result in lost
production, poor sales, low employee
morale and absenteeism. Shows what
negative attitudes are and how to
turn them into positive ones. With
leader's guide, aids, and planned
follow-through. Source: ICR— $79.50,
complete program.

FILMS FOR MANAGEMENT

SOURCE LIST
of Free Loan Subjects

Assn. Films — Association Film s.
Inc., F'our Offices: Broad at Elm,

Ridgefield, N. J.; 501 Hillgrove Ave.,

La Grange, 111.; 1108 Jackson St.,

Dallas 2, Texas; 7!>9 Stevenson St.,

San Francisco 3, Calif.

Assn. Natl. Advertisers — Associa-
tion of National Advertisers, Inc.,

155 East 44th St., New York 17.

Bell— The Bell System. Contact
local Bell Telephone Company

general manager or Public Relations

Director or department.

Boeing — Boeing Airplane Co., P. O.
Box 3707, Seattle 24, Washington.

Du Pont — E. I. du Pont de Nemours
& Co., Inc., Advertising Dept.,

Wilmington 98, Del.

Ford — Ford Motor Co., The Ameri-
can Road, Dearborn, Mich.

Fortune — Fortune Films, 9 Rocke-
feller Plaza, New Y'ork 20.

Genl. Electric — General Electric Co.,
1 River Rd., Schenectady 5, N. Y.

General Motors — Three Offices:
Western States — GM Corp., 508

First Western Bank Bldg., 405

Montgomery St., San Francisco 4,

Calif.; New York City Parcel Post

Zone 1 and Long Island — GM Corp.,

Public Relations Staff Film Library,

1775 Broadway, New York 19, N. Y.

All other states and part of N. Y.

State not included in above — GM

Corp., Film Library, GM Bldg.,

Detroit 2, Mich.

Goodyear — Goodyear Tire & Rubber
Co., Motion Picture Dept., 1144
E. Market St., Akron 16, Ohio.

Gravure Tech. Assn. — Gravure Tech-
nical Assn., 30 Rockefeller Plaza,
New York 20.

Health Insurance Inst. — Health In-
surance Institute, 488 Madison
Ave., New York.

Jam Handy — The Jam Handy Or-
ganization, Inc. Four Offices: 2821
E. Grand Blvd., Detroit 11, Mich.;
1775 Broadway, New York 19; 230
N. Michigan Ave., Chicago 1; 1402
N. Ridgewood PI., Hollvwood 28,
Calif.

Kodak — Eastman Kodak Company,
Sales Dept., Rochester 4, N. Y.

Kraft— Kraft Foods Co., Div. Na-
tional Dairy Products Co., 500 N.
Peshtigo, Chicago 90, 111.

McKesson — McKesson & Robbins,

Inc., 155 E. 44th St., New York 17.

Metropolitan — Metropolitan Life In-
surance Co., 1 Madison Ave., New
York 10.

Modern — Modern Talking Picture
Service, Inc. Five Main Offices: 3
E. 54th St., New York 22; 210 Grant
St., Pittsburgh 19, Pa.; 19818 Mack
Ave., Detroit 36; Prudential Plaza,
Chicago 1; 612 S. Flower St., Los
.■Vngeles 17; (plus other distributing
libraries in major U. S. cities; see
phone book for local source).
Mutual — Mutual Benefit Life Insur-
ance Co., 520 Broad St., Newark
1, New Jersey.

Natl. Assn. Mfrs. — National Asso-
ciation of Manufacturers, Film
Bureau, 2 East 48th St., New Y'ork
17.

Republic — R e p u b 1 i c Steel Corp.,
Commercial Research Div., 1436
Repul)lic Bldg., Cleveland 1, Ohio.

FINAL SUCCESS OF FILMED PRESENTATION
DEPENDS ON QUALITY OF PROJECTION SCREEN

Good filming, careful projection— yet the pic-
ture lacks clarity and colors are weak! This is
a case of projecting on an improper surface.
Da-Lite engineers have developed a screen sur-
face that protects the audio-visual professional
from such a problem. The famous White Magic
glass-beaded surface is unequalled in quality.
This screen gives outstanding clarity of picture ;
faithful reproduction of color. You'll find that
you can seat your audience over a wider area
with this new surface, too. For complete de-
tails on types of screen surfaces available and
their proper application, write Engineering
Department, Da-I ite Screen Company, Inc.

NEW! ELECTRICALLY-OPERATED SCREEN
IDEAL FOR INSTALLATION IN AUDITORIUMS

The exclusive Da-Lite Electrol, is electri-
cally-operated . . . disappears completely
when not in use, reappears in seconds at
touch of control button.
Developed for use in scliools, churches

and industry — this new screen may be
installed in a concealed position — or
mounted on wall and finished to match I
Write for technical bulletin with complete
details on this outstanding product.

ii®! m

^fisual

PROBLEM f

Serving The Audio-Visual Field For Over Half A Century

WRITE TODAY! We'll
he glad to help you find
er to your audio-
problem.

\ / the answc
I visual pn

Da-Littl

SCRIEN COMPANY, INC., WARSAW, INDIANA

Shell— Shell Oil Co., Four Offices: ;
West 50th St., New York 20; 61
S. Michigan Ave., Chicago 5; P. (
Box 2099, Houston 1, Texas; 4;
Peninsular Ave., San Mateo 8, Call

Sterling — Sterling-Movies U. S. A
43 W. 61st St.," New York 22.

Strauss — H e n r y Strauss Produ
tions, Inc., 31 West 53rd St., Ne
Y'ork 19, N. Y.

Syndicated — Syndicated Films, 105
Forbes .\ve., Pittsburgh 19, Pa.

Union Pacific — Union Pacific Rai
road. Motion Picture Bureau, 141
Dodge St., Omaha 2, Nebraska.

U. S. Steel— United States Stec
Corp., Public Relations Dept., 20
S. La Salle St., Chicago 90.

United World- United World Film;
Inc., 1445 Park .\ve.. New Y'ork 2:

SOURC E LIST
for Rental or Purchase

.AFL-CIO — American Federation (j
Labor-Congress of Industrial Oi
ganizations, Ed. Dept., 815 16th St
N.W., Washington 6, D. C.

.V-V Center — Audio-Visual Centei
The City College, 17 Lexingto
.Ave., New York 10.

Amansco — Amansco, Div. of H. I
Maynard & Co., Inc., 718 Wallac
Ave., Pittsburgh 21, Pa.

Amer. Management Assn. — .-^meri
can Management Association, Vi^
ual Ed. Dept., 1515 Broadway, Ne\
York 36.

Assn. Natl. Advertisers — Associa
tion of National Advertisers, Inc
155 East 44th St., New York 17.

Better Selling Bureau — Better Sell
ing Bureau, 0108 Santa Monic.
Blvd., Los Angeles 38, Calif.

Calvin— Calvin Co., Inc., 1105 Tru
man Rd., Kansas City 6, Mo. ,

Chamber of Commerce — Chamber o|

Connnerce of the United Statej

Audio-Visual Services Dept., 1615 1

Street, N.W., Washington 6, D. t

Champion — Champion Paper an'
Fibre Company, Dept. of Publi
Relations, Hamilton, Ohio.

Dartnell — The Dartnell Corporation!

4660 Ravenswood Ave., Chicag'!
40, 111.
P:BF — Encyclopaedia Britannic:

Films, 1150 Wilmette Ave., Wil
iiiette. III.

Employees — Employers' Labor Rela
tions Information Committee, Inc.
509 Madison .Ave., New York 22.

Fortune — Fortune Films, 9 Rocke
feller Plaza, New York 20.

ICR — ICR Corporation, 635 Madisoi
Ave., New York 22.

Institute — Institute of Life Insur
ance, 488 Madison Ave., New Yorl

22.

International Film — Internationa
Film Bureau, Inc., 332 So. Michi

gan Ave., Chicago 4.

Iowa LT. — State University of Iowa
Bureau of Audio-Visual Instruc
tion, Iowa City, la.

t'.O

BUSINESS SCREEN MAGAZINE

am Handy — The Jam Handy Or
eanization. Inc. Four Ollices: 12S21
;. Grand lilvd.. Detroit U, Mich.;
775 Broadway, New York 19; 230
J. Michigan Ave., ChicaRo 1; 1402
[i. Ridirewood P!., Hollywood 2S,
'alif.

ilcGraw — McGraw-Hill Hook Coni-
', pany, Text-Film Dept., :?:?0 W.
2nd St., New York 3<;.

iiloKensen — Allan H. M o g- e n s e n.
Work Simplification, 4.") West 10th
'i>t., New York 11.

Sat I. .\ssn. Mlrs. — National .\sso-

ciation of Manufacturers, Film

?ureau, 2 East 4Sth St., New York

iSatl. Assn. Wholesalers — National
Association of Wholesalers, 1001
>nnecticut Ave., N.W., WashinRton
1, D. C.

SEF* — National Educational Vro-
gram, 815 Center Street, Searcy,
\rkansas.

Vighlinsiale — Nightingale-Conant
, Corp., 333 N. Michigan Ave., Chi-
bago 1.

^eynold.s — Stuart Reynolds Produc-
tions, 19.T S. Beverlv Drive, Bever-
y Hills. Calif.

{oundtahle — Roundtable P r o d u c -
tions, 8737 Wilshire Blvd., Beverlv

lills, Calif.

8afety — National Safety Council,
425 N. Michigan Ave., Chicago 11.

I^trauss — Henry Strauss P r o d u c -
I tions. Inc., 31 West 53rd St., New
iVork 19.

i'. A. W. — United .\uto Workers,
I Education Dept., Film Div., 8000
C. Jefferson Ave., Detroit 14, Mich.

Wilding — Wilding, Inc., 1345 Argyle
; St., Chicago 45, 111.

Wolff— Raphael G. Woltf Studios,
Inc.. 1714 N. Wilton Place, Holly-
irtood 28, Calif.

Since 1920

l^,()?<WfflB(jni,„^^^^^^^^

We Cover
The World

We point with pride to the
clients we have served,
including;

Canadian Broadcasting
Commission.

A world-wide organization with
headquarters in Chicago.

A leading television company
in Hollywood.

Shooting in England, Switzer-
land, France, Italy.

Our business is
motion pictures.

We know our business.

st*»*

rtl.t*S

Two Recent Releases Noted from
Condor Films, Inc., St. Louis

An interesting motion picture
recently completed by Condor
Films. Inc., of St. Louis, Mo., for
the Mons;mto Chemiciil Company
is a modern vehicle to show ar-
chitects, builders and contractors
the diverse possibilities of plastics
in building construction.

Architectural Uses of I'kistics,
a 22-minute color him, follows
the design and constructiiin of a
laboratory building from the time
ground was broken through its
dedication, pointing out the use of
more than SO ditterent building
applications of plastics. Distribu-
tor of this lilm is Swank's Inc., St.
Louis.

—and a Film for Purina Dealers

: Purina farm products dealers
are shown how to gather Proof
That Pays for elTective advertising
in local newspapers, radio and
tv. in a new color and sound slide-
film.

Produced by Condor Films,
Inc., for Ralston Purina Company
of St. Louis, the slidefilm is meant
to encourage Purina dealer par-
ticipation in home-office advertis-
ing programs. The film is being
distributed from the Ralston of-
fices. Q'

musifex inc

45 w. 45 St., n. y. c.

^•^b-i'l

COMPLETE

MUSIC & SOUND EFFECTS

SERVICE

• BACKGROUND MUSIC SCORING

• SOUND EFFECTS

• MUSICAL SOUND EFFECTS

• INDUSTRIAL MUSIC LIBRARIES

FOR LEASE . . .

• ORIGINAL SCORES

• SOUND EFFECTS LIBRARIES

FOR SALE . . .

Musifex talent proven on
over 4,000 productions.

FLY - PHONE - WIRE - WRITE NOW

Sa^ 'VcUfC<x

ei 6-4061

537 N. HOWARD ST.
BALTIMORE \. MD.

THE EDITORS OF BUSINESS SCREEN MAGAZINE TAKE PRIDE IN

THE 1961 BUYER'S GUIDE TO
FILM PRODUCTION SERVICES

The one effective, most economical answer to an industry need
for a complete, comprehensive single source for all the buyers
of film production services and equipment. Detailed listings of
services, ec|uipment sources; indexed for tjuick reference iS:
delivered to the KEY MAN WHO BUYS in every production
field. Pre-sold distribution to all BUSINESS SCREEN subscribers
plus thousands of extra copy sales at its low Sl.OO price.

n';v7c today for listing forms and complete data

to Chicago office: 706Jf Shcri<lan Road, Zone 20

BUSINESS SCREEN

OFFICESIN • NEWYORK • CHICAGO • ANDHOLLYWOOD

VUMBER

• VOLUME 21 • 1960

Wm. E. Huston to Transfilm-
Caravel as Sales Vice-President

T% William E. Huston has joined
Transfilm-Caravel Inc. as vice-
president in charge of TV com-
mercial sales, it was announced
by William Miesegaes, president

BUSINESS SCREEN EXECUTIVE

NEWS OF STAFF APPOINTMENTS AND AV INDUSTRY DEVELOPMENTS

William E. Huston

of the business communications,
TV and industrial film production
company.

Formerly, Mr. Huston was di-
rector of international sales at
Filmways, Inc., sales and promo-
tion manager with MPO Produc-
tions Inc.. and sales manager for
TV commercial films at Screen
Gems. a-

;|c * :it

Paul Weiss to Mazln-WyckofF
as Head of Industrial Films

• Paul C. Weiss has joined
Mazin-WyckotT Company as Ex-
ecutive Producer in charge of In-
dustrial Films and TV Commer-
cials. Mr. Weiss was formerly a
production assistant at Henry
Strauss & Co., and later, TV Com-
mercial Production Manager at
Sound Masters, Inc.

The Mazin-Wyckoff Company
has been active in sales and sales
training slidefilm presentations for
such clients as General Motors,
International Business Machines,
Life Magazine, McCall's and
the New York Times. ff

Fran Harrold, Inc., to Produce
Business Films, Sales Programs

;V A new producing firm has been
announced, entering the field of
business films, sales programs and
meetings. Fran Harrold, Inc., is
headed up by president F. E.
Harrold.

Also announced were the ap-
pointments of George L. Drake
as director of creative services,
and James H. Johnson as direc-
tor of art and production. Fran
Harrold, Inc., located at 1140 S.
Michigan Ave., Chicago, is the
former Chicago branch of a De-
troit firm, Henning & Cheadle. 9

Production-Distribution Group
Reset by Skinner & Associates

/v Charles E. (Chuck) Skinner
and associates — Martin Seifert
and Dorothy Mattimore — an-
nounce re-establishment of inde-
pendent production-distribution
firms at Republic Studios, 4024
Radford Ave., in Hollywood.

The firms, named The Filmak-
er Group. International; Charles
E. Skinner Productions, Inc., and
Charles E. Skinner Film Distrib-
utors, will handle creative writing,
production and distribution-pro-
mo t i o n of business-industrial
films, television dramatic shows
and theatrical features.

Charles E. Skinner, president
and executive producer-director of
The Filmaker Group, Interna-

tional, also announced that Dick
Lewis was appointed midwest
sales representative. 9

Wilson & McConnell Join Staff
of Toronto's Chetwynd Films

Chetwynd Films Ltd., Toronto,
Canada, announces two new staff
appointments. Taking over as
sales manager, but also working
with President Arthur Chetwynd
in distribution, sales promotion
and personnel management will be
Bob Wilson, of the U. S. Wilson
was formerly manager of Tele-
prompter of Canada Ltd.

Ross McConnell is Chetwynd's
senior director, specializing in
business and commercial films. He
has had wide experience in mo-

tion picture production, havi
been with Bell Telephone Ci
Crawley Films Ltd., and vice prei
dent and production manager wi
Briston Films Ltd. of Montreal. '

R. Goodrovi/ Joins Bell Hovtrell
Audio-Visual Sales Promotion

Richard A. Goodrovv has joint
Bell & Howell Company. CI
cago, as sales promotion ma
ager in audio-visual sales. In Y
new post he will be responsib
for development of advertisii
and sales promotion materials, e

Bell & Howell's Goodroic

hibit coordination, and deal;
orientation for new product il
troductions in the audio-visu
equipment line sold in the educ
tional, religious, and industri
fields.

Before joining Bell & Howe
Goodrow was on the public relj
tions and advertising staff of Fo
Motor Company for four-and-
half years; previous to that 1
held merchandising and prom
tion positions with Life, Mic
igan State College and the Ci
of Dearborn, Mich.

S. W. Caldwell Ltd. of Torontt
Names Kenneth Page V-P, Salj.

Kenneth Page has been aj
pointed vice-president in charge
sales for S. W. Caldwell Ltd., 4':
Jarvis St., Toronto. Formei
manager of a booking agency
Birmingham. England, Page al;
specialized in television film sal
for Caldwell Ltd., where he w
named General Sales Manager
1958.

* :;: :!=

Andrews Joins I. V. T. StafF

Martin "Andy" Andrews h
joined the staff of The Institute
Visual Communications. Inc.,
Writer-Producer.

Mr. Andrews began his nioti(
picture career in 1946, writing fi
Paramount Newsreel. In 1951 1
joined Hearst Metrotone News
write, direct and produce.

BUSINESS SCREEN MAGAZIN

I, F. Becker Joins On Film, Inc.,

as Producer-Director-Sales Rep.

,•9- Jnhn I . Becker lias JDincd On

Film. Inc.. of Princeton. N. J., and
New York City, as producer-di-
rector-sales representative. He was
formerly with CBS and NBC. and
has done production and public
■relations work in the medical field
for American Cancer Society and
March of Dimes. Becker has won
.recognition at the Edinburgh and
(Venice Film Festivals for his work
in motion pictures. 9

Paul Guy is Golbreath Pictures'
New Treasurer, Gen'l Manager

Paul W. Guy was elected Treas-
urer and appointed to the newly
created position of general man-
ager of Galbreath Pictures, Inc.,
motion picture production firm in
Fort Wayne. Indiana.

Guy has been w ith Galbreath for
the past two years as assistant sec-
retary-controller, ff

:!: * *

Pierce Joins Mecca Film Labs

■k James M. Pierce has joined
Mecca Film Laboratories Corpo-
ration. 630 Ninth Ave.. New
York 36, as director of sales and
client relations. He was formerly
head of production at Pathescope
Productions in New York City,

s Your Film

Scratched?

Dirty?

Brittle?

Stained?

Worn?

Rainy?

Damaged?

Then why not try

Specialists in the Science of

FILM REJUVENATION
RAPIDWELD Process for:
• Scratch-Removal • Dirt

Abr

"Rain"

'aptil

FILM TECHNIQUE

I7-02A 27th Street, Long Island City 1, N. Y.

Founded 1940
Send lor Free Brochure, "FaeU on Film Care"

New Life For Old Film
Long Life For New Film

Jim Pierce . . . to Mecca

and has had twenty years of mo-
tion picture experience including
that of producer, director and film
editor. 9

L & L Animation Offers Full
Line of Effects at New Studio

■^ L & L Animation, Inc., the
New York producers' service firm,
has moved to new, larger offices
and studios at 16 West 46th Street.

In addition to complete art and
animation service, L & L will now
offer a full line of optical effects.
One optical bench has been in-
stalled and another is on order.
Optical effects specialist Chris
Grodewald has joined the firm as
a full partner.

Since opening shop two and a
half years ago L & L has built up
a sizable clientele of producers
in New York and throughout the
country. The three partners have
had considerable experience in all
aspects of film production work.

Irv Levine, animation special-
ist, started as a medical animation
man in 1938, followed this by ex-
perience in the Signal Corps
Photographic Center and as a
technical animator with The Jam
Handy Organization.

Larry Lippman, originally a
Max Freischer cartoonist, gradu-
ated to The Jam Handy Organiza-
tion in charge of the animation
camera department. Lippman also
served in the Signal Corps Photo-
graphic Center and as a newsreel
cameraman in Detroit.

Chris Grodewald has been ac-
tive in many phases of motion pic-
ture production, learning the ropes
under Ted Nemeth. then going on
to the Signal Corps and the Handy
Organization where he served as
Assistant Motion Picture Produc-
tion Manager,

The new L & L facilities will
have central air conditioning, sep-
arate departments for art, anima-
tion and effects, and a layout and
conference room for clients' use.

CAMART BABY DOLLY

The only portable four-wheel
dolly that provides balance
and stability. Adjustable seat
for camera man. Platform
accommodates assistant.

$425

Do//y tracks available

ARRIFLEX 16

NEW DESIGN
FILM BIN
WITH RACK

• Rectangular
Construction.

• Measures 30x24x12.

• fits easily into corners.

• Easy to view strips of
film.

• Hard vulcanized fiber
with reinforceeJ metal
frome.

" Complete bin-rack,

en bog
skids

WitK
wheels

$45.25
$51.75

16mm and 35mm cameras
in stock for immediate de-
livery. Arriflex 16mm and
35mm soundproof blimps
available. 400' magazines.
Synchronous motors. New
and Used.

1845 BROADWAY (at 60th St.) NEW YORK 23 . PLaza 7-6977 • Coble (amcrDmoil

MAX HOWE

FILM PRODUCTIONS

910 St. Cloud Street • Rapid City, South Dakota

Specializing in mofion pictures

for the livestock industry

MOOD
and

TITLE MUSIC

For Every Type of Production

EfTHER ON A "PER SlllCl\OH" OR "UNLIMITED USE" BASIS
For Full Details Write, Wire or Phone

AUDIO-MASTER Corp.,

17 EAST 4Sth ST., N. Y. 17, N. Y.

NUMBER

• VOLUME 21 • 1960

Merriman to Write Music

for Films; Forms Own Company

<'• Composer- Producer Thomas
W. Merriman has formed his own
production company in Dallas,
specializing in the original com-
position and production of music
for radio and television commer-

Behind the Scene in the World of Film

Composer Thomas Merriman

cials, motion pictures, industrial
shows and conventions, sales
meetings and stage presentations.

Formerly president of Com-
mercial Recording Corp., Merri-
man has a decade of experience
in musical production for radio
and tv.

In music production for indus-
trial films and tv commercials.
Merriman has worked with Keitz
(t Herndon, Inc., Jamieson Film
Co. and Alexander Film Co.,
among others. His work also in-
cludes the musical direction of
sales meetings for Lone Star
Brewing Co.. Texas Power &
Light Co.. and Genell, Inc.

Tom Merriman Productions is
at 3101 Routh St. in Dallas. 9

LAND OF WHITE ALICE:

(CONTINUED FROM PAGE 39)

for 99% of the film-makers who
have pictured the 49th state have
done so in the summer. No pro-
fessional actors appear in the film.
Everyone is an Alaskan or a mem-
ber of the Armed Forces serving in
Alaska. Eskimos, students, store-
keepers, pilots were all filmed per-
forming the jobs they do every
day.

Van Dyke, as he always does,
has brought back an honest pic-
ture and a beautiful one. His co-
workers included Graeme Fergu-
son and William C. Jersey, Jr..
associate producers; Norman Ros-
ten, writer; Shepperd Strudwick,
narrator; and Daniel Pinkham,
who wrote an original score and
conducted the Cambridge Festival
Orchestra for the sound track.

The Land of While Alice will
be available on free loan to group
audiences and television through
Western Electric plants and op-
crating companies of the Bell Tele-
phone System. |[|"

Oerald Turns Au<li<-Bi<-<- Prumulion Spots Into Bi^ Itusiness

A With little fanfare, a big busi-
ness has developed for a New
York film producer who has al-
most cornered the market for net-
work and local station audience
promotion spots.

Gerald Productions. Inc., a
successful producer of sponsored
films (Ciba Pharmaceutical: Boy
Scouts; Smith. Kline & French,
etc. ) and TV spots for several
years, has developed the creation
of audience promotion spots to
such a fine art that it is estimated
that nine out of every ten seen on
the air today are Gerald-made.
Just to supply footage for all this
business represents a weekly lab
bill averaging $15,000.

What are audience promotion

The Misses Faith, Hope, Charity
in one of Gerald's TV spots . . .

spots'? They are those little short
films of 10-30 seconds in length
which advise TV viewers not to
miss Jack Benny Sunday night on

ou save

it I

rentals

ways

Cameras: 16n)m & 35mm— Sound
(Single or Double System)-Silent
- Hi -Speed

Lighting: Arcs— I ncandescents

Spots— Floods— Dimmefs -

Peflectors- All Lighting Accessories

Sound Equipment: Magnetic —

Optical— Mikes— Booms

Grip Equipment: Parallels—

Goboes— Other Grip accessories

Dollies: Crab— Western— Portable
Panoram— Cranes

Lenses: Wide angle— Zoom— Tele-
pholo— Ananiorphic

Generators: Po r ta b le— T r UC k

Mounted

Editing Equipment: Moviolas
—Viewers— Splicers— Rewinders

Projection Equipment: 16mni &

35mm— Sound & Silent— Slide
Continuous

Television: Closed Circuit TV
O hare Camera Car:

*CECO — Trademark of Camera
Equipment CO.

^^ K\<'ry |)ir('(' 111 i'i|iii|iiiii'iil i>

e
o

ilii'ckcd Dill l<) [ii'if mill 'ixllcr

llian Mi'W.

^ our ii(<-(iuiitanl will i\|)hnM

llii' l;i\ liiiirlit^ III rciilin;;

\ I'lMis l)ii\ iiij;.

CE(J() proviile.-i all luirnial

serviciii;; /;•<(• o/ charge.
More expert.^ ii.-it> CFC.O l?i'ntals
moif often — becaii.si- if we ilonl
lia\ (• il. who has?

Brani h :

CAMERA EQUIPMENT CO , INC OF FLORIDA

1335 East 10th Avenue . Hiale.ih. Florida

SALES • SERVICE • RENTALS

(Jflm€Rfl €ouipm€nTg.,inc.

Department S64, 315 West 43rd Street, Mew York 36,
New York • JUdson 61420

Gentlemen ; Please rusti me your FREE complete catalogue
of Rental Equipment

. Zone State-

WTIC, to see the election retun
on NBC, to watch Giants footba
on CBS. NCAA football on AB(
or the Play of the Week on NT/

Gerald makes some of thei
quite inexpensively — as low ;
S300. But others have run up i
as much as $55,000 for an in
portant series.

Gerald Productions, Inc., is tl
lengthened shadow of Geral
Auerbach, and a rapidly expam
ing staff of 40 permanent filn
makers on West 54th Street i
New York. Auerbach is a talente
young man (33) in a hurry wh
came out of NBC five years ag
to form his own film compan;
which is now one of the large
production firms in the East.

Knight Title Moves to Larger,
Modern Facilities in Manhattan

Several years ago. Bob K.nigh
a well-known screen actor an
head of one of the country's leac
ing title services for the film ir
dustry, decided his business ha
reached a satisfactory plateau an
could be easily handled as a ma
order proposition.

Knight selected a nice countr
location near Old Lyme, Conn
built a new printing plant froi
the ground up . . . and then th
roof fell in. Not in Old Lyme, bii
in New York — orders piled in s
fast that almost overnight the Ne\
York plant was working nigh!
shifts and still bursting at th
seams.

Recently, in a move to meet
steadily increasing demand, Knigh
Title Service has moved agair
While the Old Lyme building stil
stands empty. Knight has movei
for the second time in the lasj
five years to one of the most mod'
ern plants in the country in th'
heart of the film and televisioi
district at 145 West 45th Street

.Among the features of the ne\
plant are all styles of presses fo
hot press title work: Krause. Ken
sol, Vandercook and C & P. Ove
1 00 type designs are maintained ii
stock — with over 700 alphabets.

Type charts are available frei
on request to sponsors or pro
ducers. Write Knight Title Serv
ice. 145 W. 45th St., N. Y. ^

Form Van-Armes Productions

Van-Armes Productions. Inc.
industrial film producer, has beer
formed at 15 West 57th Street
New York. Robert Van Houten
formerly Vice President of Johr
Carol Productions, has b e e Hi
named President, and Katherine]
Amies, Vice President in Charge;
of Productions at Van-Armes. St

BUSINESS SCREEN MAGAZINE'

DuKciiic's Slidctilm Vicirer

DoKane's New Slidefilm Viewer
Dperates in Full Room Light

A intrlablc. self- contained
^5nini slidctilm viewer introduced
'jy the DuKane Corporation al-
ows the viewing of slidetllms
\'ithout darkening the room, set-
ing up a screen, aiming or focus-
ng. or even rewinding the film.
' The lightweight viewer projects
h brilliant, clear picture on its
Dwn 7" X 9" built-in screen.
Space is provided for cord and
iim storage. Slidefilms used with
he viewer require no re-winding.
11 feature of the automatic "Redi-
vVind."' Snap-action permits fast
.ievving when desired.
) For further information on the
OuKane model .S 76-48 A. write
New Products Desk. Business
gCREEN. Chicaco 26. ^^

New 16mm Projector by CECO
-eatures Variable Frame Rate

Camera Equipment Company.
New York, announces the intro-
Juction of a new. improved and
noditied CECO P16-S105 Wein-
perg-Watson 16mm .Analyst Pro-
iiector. This new projector now
;Tiakes possible absolutely tlicker-
iCss projection regardless of the
[Tame rate. It has a variable speed
rom 2 to 24 frames per second
n both forward and reverse and
an electrically operated single
rame advance in both forward
,ind reverse, with instantaneous
phange.

; This new Analyst projector can
ie operated completely by remote
-ontrol. Four pre-set controls
ivailable for 2, 4, 6, and <S pic-
ures per second can be changed
,mmediately to either 24 pictures
)er second or a single frame on
■)ulse; a ball bearing frame Conn-
er adds in forward and subtracts
vhile in reverse position. The
iasic design of this projector em-
Jodies electra-mechanical prin-
-iples. keeping operating noise
evel at an absolute minimum.

The new niodilied Weinberg-
•Vatson projector accepts 400
oot reels without further modifi-

New AUDIO-VISUAL Equipment

Recent Product Developments for Projection and Production

catiini; 1600-foot reels as well as The Acniade Mark II is sup-

a ciintinuous viewing loop attach- plied in 16mm and/or 3.'imni with

ment are available as accessory separate optical and or magnetic

equipment. The projector is track or any combination of

equipped with a 2" f 1.6 lens, 1 10 either. Prices for a complete out-

\i)lt .'>()-60 cycle motor, and 750 lit including 16mm or 35mm pic-

•watt lamp (1000 watt lamp op- ture with composite optical anti

tionaM'. For further information magnetic sound plus separate

and prices, write Camera Equip- magnetic sound, including foot-

ment Co., Inc., 315 West 43rd age. frame anil time counters.
St.. New York 36, N. Y. '4'

:;! * *

Soundproof Rear-Screens For
Permanent In-Wall Installation

t Permanent In-Wall Lenscreen
panels manufactured by Polacoat
Inc., are gaining popularity and
new specialized uses — projected
tv and radar, air llight arrival and
departure boards, automatic con-
trol center panels of electrical
power distribution center, and
projection of engineering draw-
ings from the new IBM microfilm
card system.

Mounted in a wall opening,
these new rear projection screens,
for use in full room illumination,
conceal all projection facilities
and isolate noise of projector
fans, slide changers, etc.

The panels of specially treated
plate glass and plexiglass acrylic
plastic are available in different
weights for various purposes.
Thick, rigid Lenscreen panels
isolate conversation of a closed
conference from projection room
personnel. The screen may be
written on with a crayon for sup-
plementary information, and may
be wiped clean.

The lighter-weight, break-resis-
tant type serves well for travel-
ling displays and outdoor use.
The Lenscreen plexiglas sheets
are made in sizes up to 102" x
120". For additional information,
write New Products Desk, Busi-
ness Screen, Chicago 26. S"

* * *
Florman & Babb, N. Y. Displays
Acmade Mark II Editing Table

Intercinema Corporation is
now distributing the Acmade
Mark II Editing Table which has
been most successful in England.

One important feature of the
machine is continuous movement
( rather than intermittent ) which
provides safety for negative or
positive color viewing. Projected
picture size is eight by six inches
in variable or sync speeds with in-
stant stop foot or hand controls,
instant clutch action for lilm or
sound paths.

Acmade Murk II Editiny Table

takeups and tightwinds. complete,
is $2,975.

The Acmade Mark II may be
seen in New York at Florman &
Babb. Inc.. 68 West 45th Street.
Literature is available on request.

:ii JiJ *

Strip-O-Matic Changer Permits
Remote Control of Slidefilms

Viewlex, Inc., of Long Island
City, New York, announces a new
accessory, Strip-O-Matic. which
will help eliminate problems of
audience control and attention that
often accompany slidelilm projec-
tion.

The Strip-O-Matic unit is a re-
mote control device that advances
slidefilm frames from anywhere in
a room. By freeing the speaker
from the stationary position be-
side a projector, it lets him move
about to direct attention, control
individuals, or move up to the
screen to point out specific details.

Operation is silent, and frames
are changed by the touch of a
button on a control handle held
in the palm. The unit also fea-
tures a built-in, automatic film
take-up. The regular unit is 12'
long; extra 20' extensions are
available.

Strip-O-Matic attaches into any
Viewlex slidefilm projector, and
comes installed in models V-22,
V-25 and V-500. For further in-
formation and prices, write New
Products Desk, Busine.ss Screen.
Chicago 26. W

Photo-Tronic's Model 800 .. .

Sound Films With Combination
Tape Recorder, 8mm Projector

Well suited for narrative type
sound track of sales, industrial,
educational and travel movies is
the Model 800 Photo-Tronic com-
bination 8mm projector and tape
recorder. Mounted side-by-side on
one body, both are run by the
same drive motor, giving perfect
synchronization.

Features of the projector in-
clude tlexible. rubber-like plastic
gears and a bone fiber shuttle for
considerable noise reduction; a
Sylvania Trutlector low voltage
(21V-150W) lamp; 800-foot reel
accommodation. The lens is a
Simpson f 1.6, 4-element with a
•■■■4" focal length. Standard length
1,200-foot reel of tape will make
a full hour-long accompaniment
to 800 feet of 8mm film. A mixer
is built in. and a fader button pro-
vided so that background music
can be recorded simultaneously
with voice. For full information
write New Products Desk, Busi-
ness Screen. Chicago 26. K'

Cut-off Switch Makes Automatic
Slide Changer "Burn-out" Proof

To safeguard 35nim slides and
provide protection for the slide-
changing drive motor during un-
attended operation of the Sclec-
troslide automatic slide changer,
Spindler & Sauppe, Inc., of Los
Angeles, is incorporating a new
thermal cut-out switch.

The cut-ofl[ switch is built into
the drive motor windings to auto-
matically shut off the current if
undue heat builds up. This, com-
bined with the Venturi blower with
continuous stall protection, makes
the Selectroslide virtually •"burn-
out" proof, and the projector may
be entirely unattended.

All Standard (SL), Dual (SI.D)
and Junior (321) Selectroslides
now coming from the plant are
equipped with the new switch at
(cont'd on following p.\ge)

DUMBER 7 • VOLUME 21

196 0

OLALITY-BIIT

Film Shipping Cases

(£1

• Best quality domestic fibre

• Heavy steel corners for
added protection

• Durable 1" web straps

• Large address card holder
with positive retainer spring

• Sizes from 400' to 2000'

OTHER "QUALITV-BILT'" ITEMS:

Salon Print Shipping Cases
Sound Slidefilni Shipping Cases

(for Transcriptions & Filmstrips)
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold up

to 6 strips plus scripts)

Write direct to

ynaymfactxtrer for catalog

WM. SCHUESSLER

36! W. Superior Sf., Chicago 10, III.

SOUND RECORDING

at a reasonable cost

High fidelity 16 or 35. Qualify

guaranteed. Complete studio and

laboratory services. Color prirting

and lacquer coating.

ESCAR

Motion Picture Service

7315 Carnegie Ave.
Cleveland 3, Ohio

Use FilMagic All Woysl

— FilMogic Cloths Hand-Clean Filmt, lt«cord».

— FilMogic Tapas for Film CUaning Machinoi.

—FilMagic Pylon Kitt for Tap« Rocordors.

-FilMogic Pylon ICiti for 14mm SOF PIO-
JECTORS.

-Got ft*3l Rotullt V/lih FilMogic SlliconotI

MANUFACTUKED & GUAKANTEED BY

THE DISTRIBUTOR'S GROUP, INC.

M4 FOUmCNTH STREET, N.W.
ATLANTA 13, CEOROIA

New A-V Products:

(CONTINUED FROM PAGE 65)

no extra cost. For further infor-
mation write New Products Desk,
Business Screen, Chicago 26. ^

Compact Overhead Projector
Removes Audience Obstruction

-k A shorter supporting post and
more compact projection head
provide a low profile for the new
Master Vu-Graph 7700 overhead
projector from Charles Beseler
Company. The compactness vir-
tually eliminates obstruction to
eye contact between audience and
instructor.

At maximum height, the pro-
jection head stands at 17Vi>
inches, and measures only 6"x7",
making it ideal for front-of-room
operation. The projection stage
accepts the full size 10"xlO"
transparencies used in larger mod-

Vu-Graph's Model 7700

els, and projects a 1000-watt full
color image behind the speaker
to sizes as large as 13' x 13'.

Other features in the Series
7700 include built-in cellophane
roll device, silent blower cooler,
elevating legs, folding material
shelf, accessory outlet and easy
access for cleaning and servicing.

For additional information and
prices write New Products Desk,
Business Screen, Chicago 26. R"

::: si; *

Portable Viewer Uses Overhead
Projector Transparency Mounts

•V Overhead projector transparen-
cies can now be put to additional
use for small groups or as selling
aids. The new PresentaVue trans-
parency viewer from Columbia
Graphics is a portable desktop
viewer accommodating the large-
size, 8 Vj " X 11 " transparencies.

The viewing area on the face
of the unit lights up automatically
when a transparency is dropped
in front of it, and dims out when

the mount is removed. The Pre-
sentaVue is lightweight, attache
case size, and has storage space

Above: the Muvicinatic Smm projector in counter and desk use.

Here's Lite-Weight, Low-Cost
Silent Repeater-Projector

The new Moviematic, Jr., a II
lb. Smm sileni-only repeater pre
jector offers low-cost but effecti\
answers to product demonstr;
tions, etc. where sound-on-fili
isn't essential.

The Moviematic. Jr., will ru
a five-minute film continuously c
can be switched on and off fc
individual presentations. For fui
ther data and prices, write the Ne'
Products Desk, Business Scree^
Chicauo 26, 111. i,

Desktop transparency vieioer.

for mounts, pointer, extension
cord, etc.

For further information and
prices, write New Products Desk,
Business Screen, Chicago 26. ^■^

Automatic Processor Handles
8/16, 35mm Film Simultaneously

♦ A combination 8, 16mm and
35mm color film processor is new
from Houston Fearless Corp.,
Los Angeles. Duplex Model 312
automatically processes 720 f.p.h.
8/ 1 6mm and 240 f.p.h. 35mm
Kodachrome, or other compatible
color, either simultaneously or in-
dependently, to Eastman Kodak
specifications. (cont'd next col.)

— Two separate drive systems o
opposite sides of the machini
one for 8/1 6mm and the otht
for 35mm, use a common set i
solution, rinse and wash tan!
and dry box. Other features aii

Houston-Fearless Model 312 ■

the elimination of film tensic
and automatic shutoff switch.

For further details and prii
write New Products Desk, Bus
NESs Screen, Chicago 26. '

YOU HAVE A PRODUCT TO SELL!

Haverhttd Servke can sell it!

We're aiming at the soaring, prosperous sixties with
budget-minded-but skillful-productions that have built-in
"sellability."

Check Our References!

H AV E R L A N D industrial-eoucational-tv films

FILM PRODUCTIONS 104 W. 7eth St., New YorK 23 • TRafalgar 4-1300

BUSINESS SCREEN MAGAZIN

• Theater Quality
16mm Sound
Projector

• Film Safety Trips

• Easiest to Use

• Lowest in Cost

• Lightest In Weight

• 50,000 Users
Can't Be Wrong

• Lifetime Guarantee
Your Salesmen's Pol

Your customer enjoys o
Iheoter presentation on
l>is desk. Sets up easily
... in three minutes or
less. You're in with your
story — You're out
with o sole.

Ideal for large
screen pro/ec-
tion too.

Complete with

screen $349.50

Write for Free Catalog

I 1245 Chicago Ave., Evanston, III. J

I Phone: Davis S-7070

heH/VRWALDcd.

iend for copy of our new

tYPE CHART

showing faces available
for hot -stamping slide-
film, motion picture and
felevision titles,

KNIGHT STUDIO

159 East Chicago Avenue. Chicago II, Illinois

HOUSTON FEARLESS

Panoram

DOLLIES

I Thoroughly Overhauled— Guaranteed
SPECIAL LOW PRICE

4-Wheel. . $1,400.00
5-Wheel. . . 1,800.00

Immediale
Delivery!

CAMERA EQUIPMENT CO., INC.

315 West 43rd Street, New York 36, N.Y.

TKX ACQ'S FARM FILM:

(CONTINUED FROM PAGE TIllRrY)

County in that state. And Ernest Munter, an
agricultural engineer of Jiispcr County, Indiana.
Mr. Munter has hecn reclaiming a farm, foot
by foot, from swamp — from st;inding. stagnant
water, cattails and water moccasins to a rich
fertile farm.

On Mount Hood, Oregon. Diivid Reiser
pursues his career as a Forest Ranger. The film
shows his job as that of a manager of wild hinds
for the production and conserviition of live
dilTerent resources: water, wood, wildlife, for-
age and recreation.

In any career, the lilm concludes, get all the
educiition possible, and plan to specialize.

Texaco"s exceptional series of farm films in-
clude such subjects as bees, sheep, hogs, c;ittlc,
the veterinarian, etc. All are available through
Texaco dealers on free loan from the 15 di-
visional offices located in each region.

While the annual new film gets most of the
emphasis each year, older films are still in
much demand and print supply on many sub-
jects has actually been increased.

Last year, a farm family audience of I8(),()()()
attended 1,580 Texaco farm meetings held in
early spring to introduce the film. This is com-
pounded many times over by later showings
throughout the year on the 16mm circuit and
via showings through numerous public service
telecasts. " " 9

STATEMENT OF THE OWNERSHIP. MANAGEMENT
AND CIRCULATION reiiuired by the Act of ConEre.ss of
.VuKust 24. lltlU. as amended b.v the Acts of Maich 3. lltS.*?.
July 2. 1946 and June 11. 1960 (74 Stat. 20S) of Business
Screen Magazine, published eight times annually at Chicago.
Illinois, for October 1. 1960.

1. The names and addresses of the publisher, editor, man-
aging editor, and business managers are:

Publisher: O. H. Coelln. Jr., 7064 Sheridan Road. Chicago
in. Illinois. Editor. None. Managing Editor. None. Business
Manager. None.

2. The owner is: (If owned by a corporation, its name
and address must be stated and also immediately thereunder
the names and addresses of stockholders owning or holding
1 percent or more of total amount of stock.) Business
Screen Magazines. Inc.. 7064 Sheridan Road. Chicago 26.
Illinois; O. H. Coelln. Jr.. 7064 Sheridan Road. Chicago 26.
Illinois: Robert Seymour. Jr.. Box 398, Southhampton. New
York: Mr. and IVlrs. Dale D. McCutcheon and Catherine
Baker. Evanston. Illinois.

3. The known bondholders, mortgagees, and other security
holders owning or holding 1 percent or more of total amount
of bonds, mortgages, or other securities are: (None).

4. Paragraphs 2 and 3 include, in cases where the stock-
holder or security holder appears upon the books of the
company as trustee or in any other fiduciary relation, the
name of the person or corporation for whom such trustee
is acting: also the statements in the two paragraphs show
the affiant's full knowledge and belief as to the circumstances
anil conditions under which stockholders and security holders
who do not appear upon the books of the company as trustees,
hold stock and securities in a capacity other than that of a
bona fide owner. . ^ .i.-

.',. The average number of copies of each issue of this
publication sold or distributed, through the mails or other-
wise, to paid subscribers during the 12 months preceding
the date shown aljove was: 7.070.

G. H. Coelln. Jr.
Publisher
Swoin to and subscribed before me this 1st day of October.
1960. „ . ^

Elizabeth M. Smith
• Notary Public
(My commission expires Jan. 22, 1961.)

WANTED TO BUY FOR CASH

16MM AND 35MM CAMERAS

AND ACCESSORIES

MITCHELL— BELL & HOWELL STANDARD

AND EYEMO— ARRIFLEX— MAURER— ALSO

LABORATORY, EDITING AND

LIGHTING EQUIPMENT

CAMERA EQUIPMENT CO., INC.

315 WEST 43RD STREET

NEW YORK 36. N.Y.

CABLE— CINEQUIP

Ediola Action Viewer
and Sound Reader

The most advanced Professional 16mm
Action Viewer embodying many new
advantages not found in comparable
viewers anywhere near these prices.

• BIG, CLEAR IMAGE, 3" x 4" — remains sharp
whether film is moving or stopped. Picture al-
ways in perfect focus.

• No excess heot on film even when still.

• Con be synchronized with Sound Readers.

• Individual From in g ond Focusing Controls.

• Operates in conventional manner — left to right.

• Open gate threoding. FMp-up design allows cue-
ing right on the film — no frame loss.

S.O.S Ediola Sr. M Viewer ond Sound

Reader Combinolion with Bose $362.45

S.O.S Ediola Sr. Action Viewer Model M

(left to right) $135.00

S.O.S Ediola Sr. Action Viewer Model MRL

(right to left) $195.00

Model MA Professionof 8mm Viewer $ 99.50

ff'rile for illu^trislid hrorhurr

S. 0. S CINEMA SUPPLY CORP.

Dept. H, 602 W. 52nd St., N. Y. 19 — PL 70440
Western: 6331 Hollywood BIwd.. Hollyd.. Calil — HO 72124

If you feel it's a CRIME to
lose attention when lights
are off, INVESTIGATE . . .

LENSCREEN

The modern rear projection
daylight screen. Write for the
LENSCREEN Kit of A-V Ideas.

POLACOAT INC

9750 Conklin Rd., Cincinnati 42, Ohio

NUMBER 7 • VOLUME 21 • 1960

NAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema. Inc., 234 Clarendon
St., Boston 16.

• NEW JERSEY •

Association Films, Inc., Broad
at Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347

Madison, New York 17.

Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.

Crawford, Immig and Landis,
Inc., 480 Lexington Avenue,
New York 17, New York.

The .lam Handy Organization,
1775 Broadway, New York
19.

S. 0. S. Cinema Supply Corp.,
602 W. r,2nd St., New York
19.

Training Films, Inc., 150 West
54th St., New York 19.

Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •

Appel Visual Service, Inc., 963

Liberty .Avenue, Pittsburgh
22.

Audio-Visual Equipment Rent-
al Service, International
Film Center, Sales and Re-
pairs, 1906 Market St., Phila-
delphia 3, LOcust 3-7949.

Oscar H. Hirt, Inc., 41 N. 11th
St., Philadelphia 7, WAlnut
3-0650.

.1. P. Lilley & Son, 928 N. 3rd
St., llarrisburg.

Lippincott Pictures, Inc., 4729
Ludlow St.. Philadelphia 39.

The .lam Handy Organization,
Pittsburgh. Phone: ZEnith
0143.

• WEST VIRGINIA •

B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens
6-6731.

SOUTHERN STATES

• FLORIDA •

Noinian Laboratories & Stu-
dio, Arlington Suburb, P.O.
Box 8598, .Jack.sonville 11.

• GEORGIA •

Colonial Films, 71 Walton St.,
N. W., JA .5-5378, Atlanta.

• LOUISIANA •

Stanley Projection Company,

1117 Bolton Ave., Alexan-
dria.

Delta Visual Service, Inc., 815

Povdras St., New Orleans 12.
Phone: J A .5-9061.

• MARYLAND •

Stark-Films (Since 1920) ,
Howard and Centre Sts.,
Baltimore 1. LE. 9-3391.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg., Memphis.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 1018
So. Wabash Ave., Chicago 5.

Association Films, Inc., 561

Ilillgrove, LaGrange. Illinois.

Atlas Film Corporation, 1111
South Boulevard, Oak Park.

The Jam Handy Organization,

230 N. Michigan Ave., Chi-
cago.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago
45.

• MICHIGAN •

The Jam Handv Organization,

2821 E. Grand Blvd.. Detroit
Zone 11.

Capital Film Service, 224 Ab-
bott Road, East Lansing,
^Michigan.

• MISSOURI •

Swank's, Inc., 621 N. Skinker
Blvd., St. Louis 30, Mo.

• OHIO •

Academy Film Service, Inc.,

2100 Pavne Ave., Cleveland
14.

Films Unlimited Productions,

137 Park Ave., W., Mansfield.

LIST SERVICES HERE

Qualified audio-visual dealers ore
listed in this Directory at $1.00 per
line per issue on annual basis only.

Frvan Film Service. 1810 E.
i2th St., Cleveland 14.

Sunray Films, Inc.. 2108 Payne
Ave., Cleveland 14.

The Jam Handy Organization.

Davton. Phone : ENterprise
6289.

Twyman Films, Inc., 329 Salem
Ave., Dayton.

M. H. Martin Company. 1118
Lincoln Way E., JNIassillon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co.,

5620 Hollywood Blvd., Holly-
wood 28.

The Jam Handy Organization,

1402 N. Ridgewood Place,
Hollywood 28.

Photo & Sound Company, 5525

Sunset Blvd., Hollywood 28.

R a 1 k e Company, Inc. A-V
Center. 849 N. Highland
Ave., Los Angeles 38, HO.
4-1148.

S. O. S. Cinema Supply Corp..
6331 Hollywood Blvd., Holly-
wood 28.

Spindler & Sauppe. 2201 Bever-
ly Blvd., Los Angeles 57.

SAN FRANCISCO AREA

Association Films. Inc.. 799

Stevenson St., San Francisco.

Photo & Sound Company. 116

Natoma St., San Francisco 5.

Westcoast Films. 350 Battery
St., San Francisco 11.

o COLORADO •

Audio-Visual Center. 28 E.
Ninth Ave., Denver 3.

Davis Audio Visual Company,

2023 E. Colfax Ave., Denver
6.

• OREGON •

Moore's Motion Picture Serv-
ice, 1201 S. W. Morrison,
Portland 5, Oregon.

• TEXAS •

Association Films. Inc.. 1108
Jackson Street, Dallas 2.

• UTAH •

Deseret Book Company. Box

958, Salt Lake City 10.

BELL SYSTEM'S FILMS

(CONTINUED FROM PAGE 33

gladly accepted by telephone con
pany offices — and telephone pec
pie will go to considerable troub
to meet a booking date.

Bell Telephone companies lik
to have people come to them d
rectly for films. They appreciai
the opportunity to talk to cu
tomers or see them face-to-fac
Many times they can make su;
gestions or offer substitutions
value to prognim chairmen.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION

THE STUDEBAKER SHO

(continued from page 37

it was every inch a musical wit[
much dancing and singing. But.
was also one of those busine:
shows which held the audienc
throughout and, happily for th
sponsor, focused the greatest a
tention where it belonged — on th
product. Thanks to well-cor
ceived use of film, there were n
craning necks and no loss of
tention during the big sell of th
little items.

Gordon Crowe, vice-presider
and executive producer of Tran'
film-Caravel, produced the Stud
baker show and predicts that th
techniques used will enjoy wid
acceptance in industry. He firmi
believes that the interweaving
stage action and film will go
long way in bringing glamour an
commercial stardom to produc
heretofore difficult to present i
business shows.

Much of the credit for the g
gantic task of coordinating th
Studebaker show must accrue
George Hoffman, productio
supervisor, and Alan North, staj;
manager. Theirs were the tasks t
assembling, handling and shippin
18 tons of scenery and proper
(exclusive of the automobiles)
the show's premiere site in Atlar
tic City, then to Chicago. N
Orleans and finally San Francisc
for a total of six performance
Coordination also involved soni
60 technicians, performers an
musicians, half of whom wer
hired in each city where the sho'
played.

The Studebaker-Packard sho
was directed by Frank Westbroo
and was written by Sam Danil
Music and lyrics were by Waltc
Marks and the musical directo
Frank Ventre. Costumes were hj
Sari.

Supporting actor Zachary Scoi
were Alan Dellay, Bob Simpso
and Melisande Congdon. as we
as a full complement of singer;
dancers and other actors. S

in the east... it's

MOVIELAB

^^J£CBS^

MOVIELAB FILM LABORATORIES
MOVIELAB BUILDING, 619 W. 54th ST.
NEW YORK 19, N. Y. JUDSON 6-0360

* developing color negatives • additive color printing • reduction printing including A & B • color
slide film processing • blowups • internegatives • Kodachrome scene-to-scene color balanced
printing • Ektachrome developing and printing • registration printing • plus complete black and
white facilities including cutting rooms, storage rooms and the finest screening facilities in the east.

'\ . . and on earth peace,
good will toward men

reducers
.lOtion picture,

the Re|-Nosed Reindi
;^JAM HANDY

Dramatizations

Visualizations

Presentations Motion Pictures Slidefilms Training Assistance

NEW YORK 19
JUdson 2-4060

• HOLLYWOOD 28 • DETROIT 11

Hollywood 3-2321 TRinity 5-2450

PITTSBURGH • DAYTON • CHICAGO 1

ZEnith 0143 ENterprise 6289 STate 2-6757

/lU'Cf-'

USINESS SCREEN

«USIf,::6S INFORMATION DIVISION

JA(^ 19 1961

OF VOLUME TWENTY-ONE • PRICE FIFTY CENTS
NATIONAL JOURNAL OF AUDIO-VISUAL COMMUNICATIONS

There is a better way to distribute

your business film, use the services of modern.
Equipment, methods and people are all film-professional. Audi-
ence knowledge and jMoniotion know-how combine to make
vour business film pro" ram successful 1^ , J^

I 1 • • 1 I- * FILM^W

ihrough lelevision, theatre or I hmm audi- librariesK

"^■1 years expeneni^r

ences. For Modern recommendations (Avith- -w A

out obligation) call or write nearest office.

Modern Talking Picture Service, Inc.

SALES OFFICES 3 East 54th Street. New York 22 / Prudential Plaza, Chicago 1

210 Grant Street, Pittsburgh 19 / 612 S. Flower Street, Los Angeles 17 / 19818 Mack Avenue, Detroit 36

^xperleTwe. . .

'WHERE l"^,
IT

HOUHTSI

Vhile many producers make a good film, very
:w are ready to carry through an overall
irogram which covers every phase of orienta-
ion, product announcement, sales promotion,
ales and service training, public relations, and
eneral merchandising.

Vilding has been the recognized leader for the
last 20 years in the production of continuous
•rograms based on . . .

RESEARCH

ANALYSIS

PLANNING

PRODUCTION

FOLLOW-UP

lave these programs been successful?

"hese are just 3 of many Wilding planned and
reduced continuous programs. Over the years
■e have worked with many varied businesses
nd industries on small, medium, and large
rograms, and these years of experience are
ours whatever your needs may be.
or more information about Wilding produced
rograms and their results, write or phone your
earest Wilding office.

INC.

Experience is yours where it counts!

IICAGO: BRoadway 51200
.IROnf: TUxedo 2-3740
WEbster 3-2427

-EVELAND: TOwer 1-6440
*H CITIES: Midway 6-1055

HOUYWOOD: HO 9-5338
NEWrORK: PLaza 9 0854
PITTSBURGH: GRant 1-6240
CINCINNATI: GArfield 1-0477
SAN FRANCISCO: DOuglas 2-7789

AKRON: STadium 4-5514

-.,„—■ — ^^— -■ a train*"*'

ma^y ^^ . of the tesea^c

^-"^ " It P-^^^"'td specie

^ ^^^" latn n.ed.a -;^%eUn.

flip ^^^^^^'

^ „ainm6 "^^"^ 'Lcs. ^^^°'^'
^" loJ-^^-"^" Tef--un.s are

"Td^na -=^^>°"";t;eseU>n.y--

' . is P"^ ^""^ V ate produce- indo---

■loser working relations with tl, ^.

'o train distributor saLsmen |^',f *':"*"*'"9 o^B""'-

compony. «"e,men In the Pipe Division of

RAM

•nc NKD...

To establish closer wo^n

o major steel company. "

THE PROGRAM...

Entire distribut.on pattern surveyed

■n depth. Fron. this. 6 two-tothTee
hour n^eetings were designed com

P^te with „.otion p,ctures. chaC
books. take.hon.e pieces, and leade.'
-npts to be conducted by ConS;^

programs for two other

- trained hT^rCTher
e-rn was announced to 99 p .ee "
of the distributor sales force-a Tt
of 12.000 salesmen. °*^'

•n sales for this division of three

Case History ^.„^-

AUTOimOTIVE SElllMG & MERCHANDISING

7o"!e!!™ Vtt'er sales representation and combat H.gH turn-
over rate among 30,000 retail salesmen.

THE PROGRAM...

Vast research was conducted over a
year to find out what successful deal-
ers were doing and what unsuccessful
dealers needed. These findings were
broken down into immediate needs
and long-range plans. Management
seminars were developed and con-
ducted cross-country. Every appro-

priate medium employed to spring-
board and encourage active discus-
sion-original taped interviews,
recorded shopping tours, wide-screen
slidefilms, filmed panel discussions
among successful sales managers,
live panel discussions, skits, charts,
and reminder pieces.

institutes for the entire dealer sales force.

mmtmsmmmmmmmmmm

RIGHT off the NEWSREEL

SELLS YOUR

STORY
6 WAYS

CONTINUOUS

COUSINO

ECHO-MATIC

TAPE

Picture on
Solorbrite
Screen was not
retouched or
stripped in.

TR1655 (illustrated) $398 LIST
1655-C (witliout sound) $225 LIST

Pictur-Vision introduces
\Vlle5JIUliJ continuous high-fidelity

sound, synchronized with
'round-the-clock slide projection. The versa-
tility of this new unit is astonishing . . . check
these 6 ways Pictur-Vision can be used:

1 — Snap on the sealed Cousino Tape Repeater for
a continuous, day-in. day-out commentary. This
is synchronized with 16 radiant slides changing
at 9 second intervals.

2 — An impulse on the tape automatically changes
slides at any interval desired.

3 — Remote push-button control changes the slides
to keep pace with your commentary. Microphone
hookup amplifies voice to any volume with no
distortion or hum. Ideal for sales training courses.

A — Telephone hook-up relays your mes.sage through
up to 20 phone sets. Slides and message syn-
chronized, operates continuously.

5 — High-fidelity musical background repeats every
20 minutes while 16 slides automatically change
every 9 seconds.

6 — As a straight projection cabinet, with 16-inch
Solorbrite screen.

500-HOUR WORRY- FREE PROJECTION LAMP

Even in full daylight, the V.'iO-watt lamp projects a full, radiant

image on the large 16-inch screen. Magnetic 6 x 9-inch
speaker gives clean, hi-fidelity tone at any volume from a whisper

to top convention-hall sound. Bleached-mahogany finish cabinet
of solid plastic Fiberesin will not scratch, burn or water-mark.

PICTURE RECORDING COMPANY
OconomowoC/ Wisconsin

KliiffiPr Film ProduclioiiM .4«*quired by Traiisfilm-Caravel, Inr

Transfilm-Caravel Inc(1rpo-
RATED has acquired Klaeger
Fihn Productions, Inc.. it was an-
nounced in December by William
Miesegaes, president of the New
York company.

Robert H. Klaeger, former
president of his own firm, was
named president of Transtiim-
Caravel's newly formed Film Pro-
duction Division and a senior
vice-president of the company.
These moves follow the purchase
of the Klaeger firm by The Buck-
eye Corporation, parent com-
pany of Transfilm-Caravel.

Film production personnel and
facilities of the two organizations,
under Mr. Klaeger. will be con-
solidated at Transfilm-Caravers
studios located at 20 West End

Roljcrt Klaeger, president of
T C Film Production Division

Avenue in New York City. Ex-
ecutive offices and other divisions
of the company will remain at 35
West 45th Street, New York City,
until February. 1961, when they
will be moved to larger quarters
at 445 Park Avenue where the
firm has leased one and a half
floors, 13.000 square feet of
space.

The increased volume of pro-
duction resulting from the merger
will negate any major changes in
the company's creative and tech-
n i c a I personnel, according to
Miesegaes. The company is now
forming a Training Program Di-
vision to handle all such assign-
ments heretofore spread among
the other divisions.

Transfilm-Wylde Animation, an
affiliate of the company, will con-
tinue to operate at the firm's stu-
dios under Klaeger's Film Pro-
duction Division. Also under
Klaeger's immediate jurisdiction
is Government Services, a pro-
duction unit headed by Andrew
L. Gold, vice-president.

Klaeger is not entirely new to

President William Miesegaes (1
and Robert Klaeger study term
of recent merger agreement.

the Transfilm-Caravel operation
Before starting his own compan;i
in 1957, he was vice-president o
Transfilm and head of fiim pro
duction for more than ten years'
Two years after he ieft the firm
Buckeye Corp. purchased Trans
fifm, then Caravel Films, to torn
the present company. Buckey'
also owns Flamingo Telefiln
Sales and Pyramid Productions. !■,

Modern's Capital Office Serves |
Company's Southern Division

ik Modern Talking Picture Ser
ice. Inc., nationwide film distrib^
tors, opened a southern sales
vision office in Washington
January 3. 1961, it was announcd
by Frank H. Arlinghaus, presiden

The new area headquarters
1710 H Street N.W., Washingtd
6, D. (".. will provide service

Jack Lalley — to Washington, D. (

commercial and industrial lirn'
and to federal agencies with lili
progratiis intended for schoo
club, employee and televisio
audiences. Modern's film librai
at 927 Nineteenth Street, N.W
will continue to serve film aud
ences in the area.

John B. Lalley, vice presidei
of IVIodern's southern sales div
sion, heads the new office. Befoi
joining Modern in 1952, Lalle
was active in film production an
public relations. '/

BUSINESS SCREEN MAGAZINl

HAVE
TROUBLE

COMMU

If SO, our creative
and production staff can
contribute unique and
valuable services to
insure the most effective
method of communicating
ideas to audiences
through better motion pictures.

JOHN SUTHERLAND PRODUCTIONS, INC.

LOSANGELES
201 North Occidental Boulevard

Los Angeles 26. California DUnkirk 8-5121

NEW YORK
408 West 34th Street
New York 1. New York OXford 5-7450

• VOLUME 21

symbolic of
creativity
integrity
craftsmanship

• Chicago's first-ranking
film producer

Chrysler film named
"Year's Best Industrial"

• Emmy awards winners

• Winner of five top prizes
at American TV
Commercials Festival

Cited by Chicago &
Cleveland advertising &
Art Directors' Clubs for
TV commercials

Please write for a new
descriptive brochure.
Serving your every
audio-visual need.

Fred A. Niles
Productions, Inc.
1058 W.Washington
Boulevard • Chicago 7

In Hollywood:

5539 Sunset Boulevard

BUSINESS SCREEN

THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO AND VISUAL
COMMUNICATIONS FOR INDUSTRY— EDUCATION AND GOVERNMENT

Number 8 • Volume 21

preview of contents

Camera Eye: The Editorial Viewpoint 6

Washington Film Commentary: o.v Reported hy Mary Finch Tunluim 8

Audio-Visual Calendar: Events of Interest in the Months Ahead 25

The Case for the Company Film Specialist, hy Tom Willard 27

Ethyl Motion Pictures Contribute to Oil Retinery Safety 29

Triton's Historic Voyage Is Re-Lived in Beyoiul Magellan 30

The Stormy Path of "Operation Abolition": Washington Report 31

Promoting the Magazines: New Films for McCall's and Woman's Day. .... .32

Pictorial: The Language of Pictures 33

Business Screen Goes to a Studio Open House at Bay State 34

A New Motion Picture on the History and Progress of Social Security 34

Insert Feature: Souvenir Folio of Original Music from Current Films 35

Imaginative Portrait of a Vibrant City; Mural, Midwest Metropolis 41

Sound Slidefilms' "Fast Draw" Helps Seeburg Corp. Increase Sales 42

Institute of Life Insurance Shows Meaning and Methods of Insurance 43

The 4-H Movement and America's Youth in Man Enough for the Job 43

World Premiere at the South Pole: Lockheed's Rendezvous — 90 South 44

What's New in Business Films: Union Pacific's Last of the Giants 48

Business Screen E.xecutive: News of Staff Appointments 50

Pharmaco's 69.3 Shows Medicine's Progress Through the Ages 52

New Audio-Visual Products: for Production and Projection 53

Plus: THE National Directory of Audio-Visual Dealers

CHK AGO OFFICE OF PUBLKATION

7064 Sheridan Road Building, Chicago 26, III.

Telephone: BRiargate 4-8234-5

IN NEW YORK (ITY

Robert Seymour, Eastern Manager: 250 W. 57th St.

Circle 5-2969 • JUdson 2-1957

IN HOLLYWOOD
Edmund Kerr, Western Manager, l{0:{ So. New Hampshire Ave.

Telephone: DUnkirk 7-22K1

IN WASHINGTON, D. C.

Mary Tanham, Correspondent, 4331 Garfield St., N. W.

Telephone: WOodley 6-0709

Issue Eight, Volume Twenty-One of Business Screen Magazine, published December 31,
1960. Issued 8 times annually at six-week intervals at 7064 Sheridan Rd., Chicago 26,
Illinois by Business Screen Magazines, Inc. Phone BRiargate 4-8234. (). H. Coelln, ,Ir.,
Editor and Publisher. In New York: Robert Seymour, ,lr., 250 W. 57th St. Telephone
Circle 5-2969 or JUdson 2-1957. In Los Angeles: p:dmund Kerr, .303 S. New Hampshire,
Telephone DUnkirk 7-2281. Subscription $3.00 a year; .$5.00 two years (domestic);
$4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office
at Chicago, Illinois, under Act of March 3, 1879. Entire contents copyrighted 1960 by
Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. .Address ad-
vertising and subscription in(|uiries to the Chicago Office of publication.

BUSINESS SCREEN MAGAZI>-'

\A/hat's

your Pleasure,
Gentlemen?'

i»t

-i

Everything you need to
complete your film-from
studio to laboratory services
is here in one, convenient
location . . .

studio services:

Editorial

Creative Editing

Dialogue Cutting

Music Cutting

Conforming

Preparation of A&B Rolls

Hot Splicing

Syncing

Cutting Room Rental

Art and Animation
Story boards
Graphic Art
Cartoons

Hand-lettered Titles
Hot Press Titles
Title and Animation
Photography

Music

Optical Film, 35mm
Magnetic Film, 35, 17i o &

16mm, '4 -inch Tape
Disc, 331 3 & 78
Sound Effects

Sound Recording

Location Recording

Narration

Music Recording

Post-dubbing

Re-recording

Mixing

Transfer

Interlocks

Facilities Include Optical and

Magnetic 35, 17' 2 & 16mm,

'4-inch Sync Tape

Screening

16nim Projection
35mm Projection
Interlocks

laboratory services:

Developing Processes
COLOR:

Negative EK 16mm
Positive EK 16mm
Ektachrome 16mm*
Kodachrome 16mm*
Ansco 16mm*

'Processed by film manufacturers'
local plant

BLACK AND WHITE:
Spray Picture Negative,

16 & 35 mm
Spray Sound Negative,

16 & 35mm
Newsreel Negative, 16mm
Spray Picture Positive,

16 & 35mm
Immersion Positive, 16mm
Reversal, 16mm

Printing
COLOR:

Kodachrome, 16mm
Ansco, 16mm
EK Intemegative, IGmin
EK Positive, 16mm
Reduction, 16mm
Blow-ups, 35mm
Optical, 16mm
Workprint, 16mm
Masters, 16mm
Answer Prints, 16mm
Release Prints, 16mm

Miscellaneous

Edgenumbering

Print Cleaning

Peerless Treatment

Magnetic Striping

Reels

Cans

Shipping Cases

Write, phone or wire for information and quotations on any and all producer services

byron/motion pictures

1226 Wisconsin Ave., N.W., Washington 7, D.C., FEderal 3-4000 / 1220 East Colonial Dr., Orlando, Florida, CHerry 1-4161

>JMBER 8 • VOLUME 21

COMPCO

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Only Compco offers "a new dimension in
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THE BUYERS Look to BUSINESS SCREEN

Camera Eye

THE EDITORIAL VIEWPOINT

I!MS1: SI Time of <«r<>al Oiiporluiiily
for ><'«' Tliiiikiiiff anil lU'llfr FilniN

THE SdBHRiNG SIXTIES bring us to the
threshold of the second year in this chal-
lenging decade. Strong winds, common
to both Nature and to the laws of economics,
have taken down soft, rotted timber in the
field of film production, as in other lines of
business. Those who remain are stronger,
deeper-rooted, prudent in their affairs.

But prudent men must also possess vision
and iinugiiuilive fire to awaken those who need
the powerful media of motion pictures, slide-
films and related audio-visual tools. Business,
trade groups and governments must bring un-
derstanding to millions as never before. La-
bor-management relations, training and re-
training for jet-paced technologies, public in-
terpretation of governmental actions, prob-
lems of minorities, world trade and emerging
independent nations . . . the list of opportuni-
ties for the film medium is endless!

The practical internal use of films as simple
tools within the plant is a one-by-one oppor-
tunity; but exploding populations, mass and
special problems, and worldwide communi-

cations demand hundreds of new picii \
worthy of thousands of prints per title!

15,000 theatres in the U. S. alone or
their screens for genuinely-interesiini; sft
subjects; more than a half-million 16in
sound projectors in the schools, churches. -
ban and rural halls give access to adult id
youth groups who are the decision-mak >
Television penetrates the vast majority il
households and viewers include the discii -
nating as well as the over-tolerant.

So, look to tomorrow with a pair of frh
eyes! Sponsors . . . have the vision to gu d
your future with genuine concern for e
limitless possibilities of films which will ti f
serve millions who await them! Producers .
abandon the trite, tired formulas of the i -t
and dare to open up your lenses to scenes i u
reach into minds and hearts!

Tlii> Kiiiil.s of Pipturt'N and Ideas
TIiIm W»rl<l »f 4'haii;f«> l'r|£«>nlly Xeeil.x

Speaking of pictures; the need of better i-
derstanding of the world's peoples is being i-
swered by some good new films. The Cnit
Union National Association has a new dci-
nientary produced (by Fenton IVIcHugh Fi-
ductions) in the British Crown Colony if
Fiji. The People of Kolevu shows how e
credit union idea, the ideas which Amc a
should be exporting to Africa, India and c -
where, has brought financial salvation to tliic
simple islanders. The impact of credit uniis
in Fiji has been heart-warming. New i -

(continued on page FORTY-SEVt )

Willard Pictures

for a new perspective

JU 2-r0^3C

BUSINESS SCREEN MAGAZlE

1961

and NOW.

The lights came from CHARLES ROSS!

LIGHTS

GRIP EQUIPMENT
PROPS

ni GENERATOR TRUCKS

1800, 1600, 1000, 300,
200 Amp. O.C, 100,
50, 30, 20 Amp. A.C.

RENTALS SALES SERVICE

Send for a srhedu/e of renfol rain.

Now, in 1961. producers get the same depend-
able service from Charles Ross on lights, grip
equipment, generator trucks and props, too. It
pays you to call on Charles Ross and take advan-
tage of its 40 years of quality and reliability. Here
you get complete flexibility for everything on the
set . . . choose from one of the largest inven-
tories in the East.

Lighting the Motion Picture Industry Since 1921
333 West 52nd Street, New York City, Circle 6-5470

NUMBER 8 • VOLUME 21

Martin Film «n "Dyna-Soar"
tor Worldwide AF Shoicing

■k For 50 years. The Martin
Company has been a leader in
America's aircraft industry. On
December 20, 1960, as a result of
their complete transition into mis-
siles and spacecraft, Martin de-
livered to the Navy the last air-
plane the company will build. Ap-
propriately and simultaneously,
they announced plans to sponsor
an Air Force film on the "Dyna-
Soar," one of the most radical new
glider type vessels on our space
drawing boards.

The Dyna-Soar story (to be
produced by Washington's Nor-
wood Studios) will be integrated
into the Air Force Coniimmder's
Cull program of internal informa-
tion and will also be distributed
throughout the world through Air
Force channels.

Sptrrif, Hammond Pieture» to
•loin .Mr l-'orrv Film t.ibrarfi

■k The Sperry Gyroscope Com-
pany, a division of Sperry-Rand
Corp., announces that it will pro-
duce a film for the Air Force
Sponsored Film series on astro-
nautics, which already includes
such successful pictures as Down
lo Earth, Out of This World, and
others. Sperry's picture will cover
the story of space navigation in
this group of aerospace films.

The Hammond Organ Co., Chi-
cago, is producing The World /.?
Our Parish for the AF Sponsored
Film program. The objective of
this television-length film is to
show civilian parents of youths in
the military that the services pro-
vide equal, if not better, oppor-
tunities for religious education in
all denominations and faiths for
their young men. Dallas Jones Pro-
tluctions, also of Chicago, is pro-
ducing this film for showings
through the Chaplain's Service of
the Air Force all around the globe.

In other Air Force news. North
American Aviation Company's
Los Angeles Division is complet-
ing a 27' 2-minute documentary on
the fabulous X-15.

Commerw -loins H'.\ Staff
a» Film Production 1'hivf

•k Vic Commerce has been ap-
pointed Motion Picture Produc-
tion Officer for the International
Cooperation Administration i n
Washington. At the Naval Photo-
graphic Center for 1 .5 years. Com-
merce's new assignment will co-
ordinate with ICA's Communica-
tions Media staff, backing up all

WASHINGTON FILM COMMENTARY

by Marv Finch Tanham

Washington Correspondent for Business Screen

overseas missions in under-de-
veloped countries. ICA production
units shoot how-to-do-it films
abroad to aid in technical assist-
ance programs.

Commerce describes the ICA
operation as a "deeds" program,
much as USIA is a "words" pro-
gram.

nt'fvnne Coordinates Visual
4'orerage tor the Inauijuration

Plans are well underway for the
official Armed Forces pictorial
coverage of the 1961 Inaugural
ceremonies, similar to coverage
by the services of the 1953 and
1957 events.

Colonel Bertram Kalisch of the
Department of Defense has been
appointed government coordinator
of the Joint Inaucural Pictorial

>:,

.kiJ iU!

..M

. 1 '

Committee, of which the co-chair-
men are William J. Forsythe.
Robert Menaugh and Thomas J.
O'Halloran. The committee han-
dles all motion pictures, still
photos, television and radio co-
ordination, including assignment
of positions on the various stands
and key spots from the Capitol to
the White House.

The five services — Army, Navy,
Air Force, Marine Corps, and the
Coast Guard — will pool their
cameramen under the direction of
Col. Kalisch and his two deputies.
Norman Hatch and Robert Har-
vey. Official film coverage will be
in color, concentrating on the
swearing in of the new Comman-
der-in-Chief and the military par-
ticipation in the inaugural parade.
This motion picture film will be
used in the Armed Forces Screen
Magazine series and will also be
made available to the National
Archives.

Coordinated coverage under
Defense will eliminate duplication
and over-assignment of camera-
men from the individual services.

Approximately 20 Armed Forces
lens-men. half of them behind mo-
tion picture cameras and the others
on still coverage, will be working
in pairs at key spots allocated to
the media.

Post iHtire nepartntent Has
Three Valuable .V«>ir Pietures

"k There were 4,600 new post
offices built in the U. S. during
the first six months of 1960, vary-
ing in size from small structures
to 20-story skyscrapers. To show
the necessity of modern design
for the many buildings still in the
planning stages, the U. S. Post
Office has sponsored a 22-minute
color motion picture titled. Engi-
neering the Modern Postal Plant.
The film is directed to architects,
engineers and builders, shows how
specifications are drawn up for
the new "electronic" post offices
which will handle the mails of the
future.

The Post Office Department has
also completed a 35-minute black
& white film. Machines for Proc-
essing Tomorrow's Mail. This pic-
ture describes the development and
use of 29 new machines such as
electronic sorters, automatic bun-
dle-tying machines, "cullers,"
package sorters, etc. Prime pur-
pose of the picture is to aid firms
bidding for contracts to manufac-
ture the new machinery which the
Department has developed.

For the Public Relations office
of the Department, Wilding, Inc.,
recently completed a ITiV-^-mm-
ute color film titled. An American
Credo. The picture opens with
beautiful color shots of Mt. Ver-
non and deals, in part, with si.x
recent stamp issues which were
designed after quotations of such
famous Americans as Washington,
Lincoln and Patrick Henry.

Other Credo sequences include
the story of the "Champions of
Liberty" series of stamps which
commemorate foreign-born free-
dom fighters such as Masaryk.
Bolivar and Magsaysay. It is note-
worthy that some of these latter
stamps are considered "non-admis-
sible" by Iron Curtain countries;
in Hungary, for example, 4c and
8c freedom fighter stamps are
"illegal" and bring up to $8.00 on
the black market.

By showing how stamps carry
the message of freedom to the rest
of the world and by showing

Americans how stamp subjects are
selected, drafted and printed. Art
American Credo reveals anothei
important function of our govern
ment's Post Office Department.

.Xero-Spaee .\ijeney Holds a
Tu-o-Hay M'hoto i'onferenee

P: The National Aeronautics anQ
Space Administration recently held
a two-day meeting at its WasW
ington headquarters for NASA
Photographic and NASA Prime
Contractor Photographic represen-
tatives. At the meeting were 30
delegates from the major aircrafi
companies, from General Electric
and Western Electric, Eastmar
Kodak, and Byron Motion Pic
tures.

Also meeting with members ol
the Headquarters Motion Picture
Unit staff at this discussion of cur-
rent research and developmeni
photographic problems of the
space agency were representative
of various NASA Research
Centers.

Hiekman Produetion Myr. at
nVP's Xeu- Larger Studios

There's a new address in the
District for Washington Videi
Productions (24 F Street, N. W. )
and president George F. Johnstor
of WVP announces that formei
actor-narrator Bob Rickman i'
taking over the post of Productior
Manager for the new and ex-
panded studios at that location.

Rickman. who has just com-
pleted a military stint overseas
has had a wide range of experi-
ence as writer, director and actor
During his recent hitch, he nar-
rated in English for film companies
in France and West Germany.

Mental Health Film tiuide
Issued by Xational Institute

The Office of the Director, Na-
tional Institute of Mental Health
has just published a comprehen-
sive, revised film guide to menta
health motion pictures. In additior
to brief reviews of some 50t
mental health films, the selective
guide contains notes on the use ol
films for mental hygiene educa-
tion, on agencies designed as state
mental health authorities and list>
principal distributors of these film>
as well as other sources. Copiev
of the new guide are available al
35c each from the Superintendeni
of Documents, Government Print-
ing Office, Washington 25, D. C.
Ask for Public Health Service Pub-
lication Number 218.

(CONTINUED ON PAGE TEN)

BUSINESS SCREEN MAGAZINE

TAKING THE REWIND BREAK

lor il]i' I'liiisc ihiil Rcliirhi\/i('\ I

Once a month there's silence on the set, when General Film's
newsy rewind arrives in the mail . . .

REWIND is rich in expert, up-to-date articles about equip-
ment, new techniques, processing methods, jobs, confer-
ences, conventions and other information vital to film
production.

To subscribe to rewind simply send in your request and
state your type of work. It's distributed free of charge by
General Film Laboratories, where unique service to the
industry has made General the undisputed leader in the
film processing field.

GENERAL

FILM LABORATORIES
1546 Argyle, Hollywood 28, Calif. / HOIIywood 2 6171 ■ central division / 106 W. 14th St.. Kansas City 5, Mo. / GRand 10044

NUMBER 8 • VOLUME 21

New Kalart/Victor Makes Sound Come
to Life in 16mm Programs

Everyone who has used the new Kalart/
Victor agrees that its sound quality is un-
surpassed. Music and voices actually seem
"live". The reason? New amplifiers fearured
in Kalart/Victor projectors are audio-engin-
eered for greater power and low distortion
to meet specifications of the finest in high
fidelity equipment.

The new Kalart/Victor is equally im-
pressive on many other counts. It is the
quietest rumiitig 1 6mm sound projector
ever built. Light output is increased by at
least 12%. The exclusive door-mounted
speaker can be left closed on the projector
while in operation— or detached and placed
next to the screen. Still picture projection
is flickerless and /n e lirjies brighter, thanks
to special glass heat filters provided as
standard equipment. And lubrication is re-
quired only once a year.

See— and hear— the new Kalart/Victor
soon. Your authorized Victor dealer will be
pleased to give you a demonstration.

world's most experienced
manufacturer of 16mm projectors

VICTOR ANIMATOGRAPH CORP.

Division of Kalart
Plainville, Connecticut

Kalart/Victor Model 70-15 with 15-watt
amplifier and 8" door-mounted speaker.
Also available, Model 70-2) with 25-watt
amplifier and choice of door-mounted speak-
er or separately cased 12" speaker.

Free booklet, How Industry Profits From
Sound Film. For your copy, mail coupon to
Victor Animatogroph Corp., Div. of Kalart,
Ploinville, Conn. Dept. 136.

Name .
Position
Address
City . . .

Zone

State

WASHINGTON

(continued from page eight

Puhlir Stork iHKiie Planned
lor Xalional film SludioH

■h National Film Studios in the
Capital is re-capitalizing the com
pany and offering stock to th(
public. Underwriting for the pro
gram is being handled by R
Baruch and Company of Washing
ton.

t'oinph'tv Ift'tails on the
I a "Phinvt Earth" Pirturrn

'k The lirst lilm series producec
by the National Academy o
Sciences ("Planet Earth") origi
nated in the interest of students
teachers and the public in ihi
International Geophysical Yeai
just concluded. Extensive filn
footage was shot for the series ir
all parts of the world, both durini
and iifter the IGY.

Although the inspiration of thi
program came from the IGY. tht
films present a rounded picture
of man's quest for knowledge ir
each field, outlining the principa
discoveries and ideas, raising thi
questions that still challenge sci
ence in regard to the cosmos anc
the earth itself.

Specialists in each of 1 3 field;
were called on for guidance ir
the production of the films, repre
senting all sections of the countr;
and from lands abroad, thus in
suring the scientific soundness oi
their content. Because many of tht
ideas in geophysics are abstract
animation has been judicioush
used. Live footage ranges from lat
experiments to field activities; filn
crews were dis'patched from the
tropics to the poles to capture
scientists at work.

Dr. Hugh Odishaw of the Na
tional Academy acted as directoi
of the series; Lothar Wolff o'
Louis de Rochemont Associates
Inc.. was the producer. Tht
"Planet Earth" series was pro
duced by the Academy in co
operation with the WGBH Edu

(CONTINUED ON PAGE TWELVE)

PROFESSIONAL

TITLE Typographers

and

Hot-press Craftsmen

SINCE 1938

Write for FREE lypt chart

KNIGHT TITLE SERVICE

145 West 45lh St., New York, N.Y

BUSINESS SCREEN MAGAZINE,,

worth copying!

^[^[SDLFLL

Why not copy this address and request literature on the Arriflex 16 or Arrifiex 35?
ARRIFLEX CORPORATION OF AMERICA . 257- J PARK AVENUE SOUTH, NEW YORK 10, NY.

NUMBER 8 • VOLUME 21

SPECIALISTS

for over 22 years!

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when 16mm Color Specialists process prints!

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produce the FINEST QUALITY. That's why Color Reproduction Com-
pany in over 22 years of Specializing exclusively in 16mm color printing,
has earned a reputation for guaranteed quality which is the Standard
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Reproduction Company's specialists can do for your 16mm Color Prints!

7936 Santa Monita Blvd., Hollywood 46, Caliiornia

Telephone: OLd field 4-8010

WASHINGTON*

(continued from page ten
cational Foundation, Cambridge
Mass.

Of the 13 films, three are de
voted to the solid earth: The HUi
den Force ( seismology ) ; Th
Shape of the Eiirih ( geodesy ) ; an^
The Force of Gnivily.

Three other titles explore th
interface environment between th
solid earth and the high atmos
phere: The Inconstant Af
(weather and climate); Secrets o
the Ice (glaciology ); and Chat
lenge of the Oceans (oceano
graphy ) .

Seven tilnis are concerned witi
the upper atmosphere and space
Our Nearest Star ( the sun am
solar activity ) ; The Flamiiiii Sk
(aurora); Magnetic Force (th
earth's magnetic field); Radl
Waves (including the ionospher
and radio astronomy ) ; and Scienc
in Space (satellite and space prob
research ) .

Growing Oferneaii MarkelH
lor v. S. f'ilniM. Kquipnteni

*: The foreign market for U. S
produced motion picture film a
equipment is growing continuou
ly and is greatly stimulated b
home movie enthusiasts, accon
ing to a recent report from th
Business and Defense Servio
Administration, U. S. Dept,
Commerce.

An analysis of Bureau of Ce:
sus statistics by BDSA's Scie
tific. Motion Picture, and Phol
graphic Products Division show
that exports of motion pictu
film and equipment for the fii
nine months of 1960 amount
to $34,949,305. representing
9.6 per cent increase over t
corresponding total of S3 1,87!
389 a year ago.

Largest dollar wluiiie was
unexposed, sensitized film ( ra^
stock) including 35, 16 and 8mi,
film, both positive and negativi i
accounting for $15,063,690 i
sales. Exposed and developed fe;)jj
ture film brought S7.783.38C
and equipment, $12,102,235.

The equipment category in
eludes cameras, studio, projei
tion and sound equipment ship
ments, with the amateurs' fa
vorite, 8mm cameras, projector
and screens accounting for a larg
share.

The Division reports that whil
Canada is the principal marke
for U. S.-made film and equip
ment, distribution of these prod
ucts generally is worldwide. V
(see feature on page 31

BUSINESS SCREEN MAGAZINE

PUBLIC RELATIONS • EDUCATIONAL' TECHNICAL* TRAINING • MEDICAL... an

I'.irni pictures .-ire no liiiiii'ir luilond tur l;inuir>. II
Min"\i' lircii canv iiii;' around a niciilal iniayc ol a lanucr.
MiuM lirllci- net i-i<l of it. 'I'llrrc'arc \'v\\ liusiiii^s lucii ulio
.lie not faniirrs. at Irasl. al licaii. (iocxl ai; liiaii I ural
motion |iictur(s aic siinplv ynod motion ;iiclnir> on taini

sul)iccts. People, i;'enerallv. just liappcn lo like ^ I

picturi''; alxHil the liii;nest. the mo>l iinporlani and Mu
onlv faeloiv in Ihe world which operates witiioul a inof.

^QD

Farm

Pictures

by Audio

Among Our Clients .

Aloniic Energy Commission

American Boscli Arnia Corp.

American Machine
& Foundry Co.

American Telephone
& Telegraph Co.

Babcock& Wilcox Co.

K. I. duPont de Nemours
& Co., Inc.

Ethyl Corporation

The Gillette Company

McGraw-Hill Book Co.

National Board of Eire
Underwriters

National Cancer Institute

National Cotton Council

Port of New York Authority

Schering Corp.

E. R. Squibb & Sons Div.

The Texas Company

Union Carbide Corp.

U. S. Navy

Western Electric Co.

^ estinghouse Electric Corp.

-and many, many others

PRODUCTIONS. INC.

FILM CENTER BUILDING • 630 NINTH AVENUE • NEW YORK 36, N.Y.

TELEPHONE: PLaza 7-0760

rank K. Speidell, President Herman Roessle/ Vice President

'• J. Mooney, Secretary & Treasurer
/ice-President, Sales: T. H. Westermann

Frank Beckwith
L. S. Bennetts

Producer-Directors:

Alexander Gansell
H. E. Mcndeii

Harold R. Lipman
Erwin Scharl

. I

Mf(W/6m &ffKf-Ofi-ftfm kfkhfyRmM!

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BUSINESS SCREEN MAGAZINI

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CI B-109 Programming Device D Mocbeth Quanta Log

[ 1 Cooke Lenses ^ Kenyon Stabilizer

-, Hi-Speed Editing Table O Troid Porloble Hot Splicer

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VUMBER 8 • VOLUME 21

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FJI I

BUSINESS SCREEN MAGAZINE

Only Bell & Howell could meet
New Holland's 2-week deadline for
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Bell & Howell Audio -Visual dealers trained New Holland sales-
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Local delivery,
training, and service
performed by
world's largest
Audio -Visual
dealer network

New Holland Machine Company planned a
closely timed introduction of its new line of
farm equipment with a special film presen-
tation to its dealers throughout the nation.

Problem: getting film projectore into the
hands of salesmen in all parts of the coun-
try; and training them in their use . . . all
in two weeks' time! Bell & Howell met the
deadline. A nationwide timetable was es-
tablished—projectors were rushed to New
Holland salesmen throughout the U.S. and
Canada. Immediately, local Bell & Howell
Audio-Visual Representatives followed up
with personal, on-the-spot operating in-
structions. Only Bell & Howell, with the
world's largest Audio-Visual dealer net-
work, has the manpower and coverage for
such a job. The power of Bell & Howell
Audio-Visual Service can work for you,
too. Call or write and we'll be glad to show
you how. There's no obligation.

FINER PRODUCTS THROUGH IMAGINATION

Bell & Howell

Mail this coupon today for a
free booklet on the uses of
sound films in sales promo-
tion and training.

New Holland salesmen presented the new farm equipment line
on film at local dealer meetings throughout the U.S. and Canada.

Bell & Howell Company

7108 McCormick Road. Chicago 45. Illinois

AMbassador 2-1600

NAME

COMPANY

ADDRESS

CITY

ZONE STATE

lUMBER 8 • VOLUME 21

PARTIIKNON

PICTURES

"Bridge to the Future" In Shoirn as

Harvester Premieres Glen Canyon Film

IIOLLVWOOD

CURRENTLY
IN RELEASE

"THE CASE OF
THE BEWILDERED BRIDE"

A 20-minute color film to persuade
high school girls and young house-
wives of the "good life" that will
reward proper family nutrition
practices. A charming and witty
story that is a bit offbeat, yet in-
formative and convincing. (The
Carnation Company)

"LOCKED ON"

A dramatized color documentary to
key the Reliability program for the
Atlas Missile, .^n "attitude chang-
er," featurette-length. Shot at San
Diego facilities. Cape Canaveral,
and on Parthenon's stage. Possibly
one of important pictures of year.
55 min. (Convair Astronautics)

-;- * -:-

"INTERMITTENT
PERITONEAL DIALYSIS"

A straightforward medical film in
color to illustrate a new operative
technique developed by Dr. Morton
Maxwell of UCLA. Actual surgery
and its explanation is handled bv
Dr. Reynolds of USC. (Baxter Lab-
oratories, Inc.) 20 minutes.

"SELECTING, FITTING,
AND SHOWING DAIRY CATTLE"

A straight-to-the-point sound strip
film in color directed to dairy cattle
breeders to outline exactly what of-
ficials look for when judging live-
stock shows, and how productivity
can be increased. (Albers Milling
Company)

;;: * ::;

"HEADLINE FOR HARPER"

A dramatized color documentary
dedicated to the men of American
communities engaged in Public
Works whose activities enable their
fellow citizens to live together in
safety, in comfort and in health.
(International Harvester) 29 min.

"DARTMOUTH VISITED"

An up-dated version of one of the
best of the "portrait of a college"
films.

Screening prints of the above
films and other Parthenon
productions — all designed to
solve sales, educational, train-
ing, public relations or morale
problems — are available to in-
terested companies.

PARTHENON PICTURES

Cap Palmer, Executive Producer

2625 Temple St. • Hollyv^ood 26

In Chicago: Phone RAndolph 6-2919

Detroit; Phone ADoms 1-9113

THE Magnitude of the dam-
building project in Glen
Canyon in northern Arizona is
reflected in newly-released mo-
tion picture records tilmed during
construction.

Begun more than two years
ago, in the summer of 1958, work
preparatory to the dam construc-
tion was filmed by International
Harvester and the motion pic-
ture Taming a New Frontier,
covers the building of the world's
highest steel-arch bridge — a
1,27 1 -foot-long structure over the
Colorado River — the establish-
ment of the community of Page,
Colo., and preliminary construc-
tion of diversion tunnels.

Shown at NRA Convention

Bridge to the Future, a second
film salute to the building of the
gigantic dam, was premiered at
the annual convention of the Na-
tional Reclamation Association in
November at Bakersfield, Cali-
fornia.

A 30-minute color production
by International Harvester, this
picture documents the interme-
diate phase of work being per-
formed under the largest single
prime contract award in the his-
tory of the U. S. Department of
Interior's Bureau of Reclamation
— a $108 million undertaking by
Merritt-Chapman & Scott Cor-
poration.

During the two years preceding
mid- 1 960. when the first bucket
of concrete for the dam proper
was placed. Glen Canyon was the
scene of one of the greatest blast-
ing and tunneling operations of
recent times. In order to excavate
the river bed and pour foundations

SPEC A L 1 S T S

IN SCIENTIFIC DEMONSTRATIONS

AND

MOTION PICTURE SCRIPTS

SCIENTIFIC & ENGINEERING SUBJECTS

DURHAM, yEW HAAfPSIfIR£ M 0i^j^m$^0m

W. O. Maxwell of Harvester (I)
presents print to Bureau of Rec-
lamation Comr. Floijd Dominy.

for the dam, two giant diversion
tunnels were constructed — 41
feet in diameter and penetrating
more than a half-mile through
rock.

Glen Canyon Dam, represent-
ing 35 years' planning by the Bu-
reau of Reclamation, will rise 710
feet above bedrock, higher than
a 70-story building, and will be
1,500 feet wide at its base. The
powerhouse output of 900,000
kilowatts will take care of the
electrical needs of a city with a
million population.

Second Largest I'. S. Dam

Among U. S. dams, it will be
the second largest; on a world-
wide basis, it will be the fourth
largest concrete structure. In ad-
dition to furnishing electrical
power, the dam will create Lake
Powell — the result of backing up
the Colorado River for 186 miles,
making it one of the world's
largest man-made lakes — t h u s
providing water to irrigate tens of
thousands of new acres.

The Glen Canyon project calls
for one of the largest fleets of

I (or films «& tilnisiripi

we edit complete music an! I
sound effects scores — "cuslon! j
tailored" to your requirementill

original music scores.

ALSO

NEW HI-FI DISC AND TAI
LIBRARY available to
producers.

IraH!

FILM MUSIC Inc.

723 SEVENTH AVE.

N E W Y O R K I 9. N. Y.

Write for
catalog _

or phone JUdson 6-6673

For the Best in Audio-Visuols
Look to the Advertising Pages
of Business Screen in 1961 . . .

For 16mm. Film — 400' to 2000' Reels

Pro+ect your films

Ship in FIBERBILT CASES

Sold at leading dealers

Only
original

bear

this

TRADE

MARK

BUSINESS SCREEN MAGAZINI

notorized equipment ever as-
enihied for a single peaeetinie
onstriietion joh. ineluded arc In-
ernational crawler tractors, in-
crnational oIl-hiLihway Payhaiiler
mils and International motor
rucks.

Clul Huntley, television net-
\ork commentator, is narrator.

Hrlilyr to the Fuliirc can he

Hained on loan from Consiinier

delations Department, Interna-

ional Harvester Companv. ISO

N Michigan Ave.. Chicago I. 11-

I'lis, or by visiting an Interna-

nal construction equipment dis-

initor. t;^'

* * *
United Camera, Providence, R. I.
Sponsors Arriflex Show, Clinic
\ special .ArriHex show and

nic will he held in Providence,

lode Island, January 30 and 31.

(li. at L'nited Camera, Inc.'s
New England Industrial Division.

On display will he the latest
\iritle\ 16 and 35nim cameras,
i he .Arritle.x 3.'> in a new model
MK-S. designed for operation to

' FPS, will be demonstrated, as

cli as new designs in motors and

I'llier equipment of special interest.

Additional information is avail-
.ible from Thomas F. Riely. Indus-
iiKil Sales Manager. United Cam-
er.i. 9 Pleasant Street, Providence.

Deenfe.xec. Glunn Ruhrbach icLr.)
presents Golden Tractor (uoard to
vice-presidents dig Weake (I)
and Jim Constable, of Wilding.

Deere Golden Tractor Award
Presented to Wilding, Inc.

In appreciation of the team-
work and elTorts of its entire staff
which resulted in the successful
"Deere Day in Dallas" on August
30, 1960, a special Golden Trac-
tor Award was presented to of-
ficials of Wilding, inc. at cere-
monies held at the company's Chi-
cago studios last month.

Wilding president H. Williams
Hanmer and vice-presidents Cliff
Weake and Jim Constable re-
ceived the award from Glenn
Rohrbach of Deere & Company.
Wilding. Inc. produced the major
product presentation for the Mo-
line firm. 9

N. Y. Film Producers, Actors

/yHE New York Film Pro-
I -'- ducers Association. Screen
lActors Guild and the Screen Ex-
itras Guild have issued a joint an-
nouncement on terms arrived at
,during the recent successful con-
clusion of negotiations for a new
icollective bargaining contract
governing the employment of ex-
tra players in television commer-
cials.

For the first time, the extra
players contract sets special rates
for extras who demonstrate or il-
lustrate products and services and
also provides additional payments
for re-use.

A new classification of extra
player, to be known as "product
extra player." is established, with
a minimum rate of $55 a day ret-
roactive to November 16. I960,
and rising to S70.83 a day on
July I. 1962. The original pay-
ment to the extra compensates
him only for 13 weeks' use of the
commercial, unless he is paid an
additional 7.S per cent for un-
limited use when first employed.
Otherwise, for use after 13 weeks.
the extra will be paid an addi-
tional 100 per cent of his total
original compensation.

On and after Julv 1. 1962. all

Guilds Agree on Extras' Pay

extra players working on TV
commercials will come under the
same plan of additional percent-
age payments for re-use after i 3
weeks as the product extra player.
Rates for these other extras will
he identical with those in the con-
tract signed in Flollywood be-
tween the Screen Extras Guild,
the Association of Motion Picture
Producers and the Alliance of
Television Film Producers. Ex-
amples of these rates are General
Extra. $24.26 a day effective
June I, 1960, increasing to
$25.47 July I. 1962; Dress" Ex-
tras and Riders, $31.94. increas-
ing to $33.54; Stand-ins, $22.47,
increasing to $23.59.

The New York extra players
contract calls for a contribution
by the New York producers of an
amount equal to 5 per cent of all
extra players' earnings for pen-
sion, and health and welfare
plans, beginning November 16,
1960. The contract runs to June
30, 1964, with reopening rights
on tv commercials in 1963.

In addition to the New York
Film Producers Association, the
television networks and advertis-
ing agencies participated in the
negotiations. 9

W'hii! \vc proniise . . .

NUMBER 8 • VOLUME 21

we deliver.

o Sound • Editorial • Laboratory Services

Capital

CAPITAL FILM LABORATORIES, INC.* 1905 FAIRVIEW AVENUE, N. E.
WASHINGTON 2, D. C. • PHONE LAWRENCE 6-4634

Close Entry Lists January 16th for Canadian Film Awards

motion picture theatres, are clas-
sified as features (60 minutes or
longer running time) and shorts
(less than 60 minutes).

Closing dates for entries are
January 16 for professional films
January 16th for all professional- and January 31 for amateur
ly-produced motion pictures Closing dates for receipt of films
eligible. are February 15 for professional

The competition for the best and February 28 for amateur
motion pictures made in Canada For further information and

during I960 was announced by entry blanks write: The Canadian
Charles Topshee, chairman of the Film Awards, 1762 Carling Ave-

HPelevision Films, including
-■- tv commercials, will be in-
cluded in the 13th Annual Ca-
nadian Film Awards competition
for the first time in 1961. Entries
for the all-Canada judging close

Management Committee. The Ca-
nadian Film Awards are jointly
sponsored by the Canadian Asso-
ciation for Adult Education, The
Canada Foundation and the Ca-
nadian Film Institute.

Non-Theatrical Catesories

Categories in the non-theatri-
cal division include films for Pub-
lic Relations, Sales and Promo-
tion-, Training and Instruction
(for adults). Travel and Recrea-
tion, and General Information
(general interest films not cov-
ered under other categories).

New techniques in the motion
picture medium — including new
animation techniques — and films
about the fine arts may be en-
tered in the Arts and Experimen-
tal category. Films for children,
both educational and entertain-
ment, are in a separate category.

The new division for television
films will accept films produced
primarily for video showing, ex-
cluding kinescopes. Films of any
length are acceptable in the in-
formational and entertainment
sub-categories.

TV Commercials Are Elisible

Commercials may also com-
pete, and will be judged as films
— technical excellence and artis-
try being the criteria; the worth
of the film to do the job intended
will also be considered.

Theatrical films in 35mm, pro-

nue. Ottawa 3, Ontario, Canada.

Announce Awards Program for
Jewish Audio-Visual Media

• Special awards will be pre-
sented to the outstanding motion
picture and slidefilm dealing with
Jewish subject matter released
during 1960, by the National
Council on Jewish Audio-Visual
Materials, it was announced by
Dr. Sanuiel D. Freeman, chair-
man of the Board of Review of
the NCJAVM.

The NCJAVM, sponsored by
the American Association for
Jewish Education, is a coordinat-
ing body of 39 national and local
Jewish organizations active in the
field of culture and education,
whose program is to evaluate au-
dio-visual materials of Jewish in
terest, distribute information
about these media, and stimulate
interest in the utilization of such
materials in Jewish schools, clubs,
synagogues and organizations.

A committee of prominent
educators and film-makers will
make up the board of judges.
Awards will be made at the 1 1 th
Annual Meeting and Workshop
of the Council in May, 1961.

Deadline for entries was set by
the committee at January 9,
1961; headquarters are at the Na-
tional Council on Jewish Audio-
Visual Materials, 101 Fifth Ave-

duced primarily for showing in nue. New York 3, N. Y.

NEW YORK'S FINEST PROJECTION SERVICE

• Skilled reliable projection service by a firm with 40 years
of experience.

Anywhere in the Metropolitan New York Area.

H a T I O K •

AUDIO

De Meo Motion Picture Projection Service

3211 Quentin Road, Brooklyn 34, N. Y. ESplanade 5-1227

BUSINESS SCREEN MAGAZINE

NEW CREATIVE HANDS JOIN TRANSFILM-CARAVEL

We're proud to announce the acquisition of
Klaeger Film Productions and the appoint-
ment of Mr. Robert H. Klaeger as president of
our newly formed Film Production Division
and a senior vice-president of our company.

The personnel and facilities of both com-
panies will be consolidated to bring to
you the finest and most complete service
ever offered in the production of films for
industry, business shows, sales and train-
ing programs and television commercials.

TRANSFILM ■ CARAVEL

IKCOlfOtillO

35 West 45th Street, New York 36, N. Y.

studios:

20 West End Avenue, New York 23, N. Y.

■*

"^wir

• .:■

"*»

.i*

«,

IT'S THE PICTURE THAT COUINTS

and MPO camera crews travelled over 25,000 miles to get
the pictures for Gulf Oil Corporation's film "Unseen
Journey".

Into the desert by helicopter, by paddle boat up the Loui-
siana bayous, by plane, truck and launch, the MPO team
followed the flow of oil from the wells to the refineries,
tracing the often complicated, always unseen product.
Reviewing "Unseen Journey", the New York Times said:

"A pounding, graphic and splendidly photographed docu-
mentary.. .whose (Gulf Oil) plugsare jolly well justified."
For quality motion picture production, more and more
quality accounts have found that it costs no more to trust
their film projects to a creative producer . . . MPO.

For further information regarding MPO's creative staff
and studio facilities, or to arrange a screening of recent
MPO productions, call Judd Pollock at MU 8-7830 in N. Y.

IVPC

MFO Productions, Inc., a division of MPO Vidcvtronics • 15 East 53rd Street, Ncu' York 22, N. Y. • also in Detroit, Chicago, Hollywood
26 BUSINESS SCREEN MAGAZIN

The Case for the Company Film Speciahst

lt<>ll<-r \u<li«- Visual IIcniiIIn (an ll<> .\«-hi<>v<><l Willi an lnl<'|!ral<>il l>ro|<ratn. Says Tom >\'ill»rfl

I Ki\(. nil P\si M) YiARS there has ap-
peared on the business scene a new
phenomenon: the integrated audio-
proiirani. administered by a liim spe-

iMial

i.ilist.

1 Bv "audio-\isiial program" we mean inoic

lihan motion pictures and shdelilms; we in-

:lude every type of auditory and or visual aid

'rem lecture facilities to still pictures. Our

;oncern, moreover, extends through the whole

ange of business applications: public rela-

ions. employee relations, sales promotion,

:raining. and the like.

Complete Departnu'iit — or .lust One Man

This new phenomenon takes on a number
if different forms when translated into cor-
30rate structure. There may be a complete
;iudio-visual department, possessing all the
means for production and headed by a spe-
;ialist who thus becomes a department man-
ager; or there may be only a single individual
whose duties are to coordinate and advise.
There are all varieties of corporate arrange-
ments between these two extremes.

One of the more popular approaches calls
for a very small unit, usually one responsible
man aided by a secretary. This unit supplies
three essential ingredients — initiative, knowl-
edge, and vigilance — to every phase of a com-
pany's audio-visual activities.

The important thing is that the company
specialist, as distinguished from the specialists
on the producer's staff, is company-informed
and company oriented. He of course serves as
the prime point of contact between company
and producer.

Why Companies Integrate Audio-VisuaLs

The reasons why many companies have in-
tegrated their audio-visual activities, under a
tilm specialist, are the same as those which in-
lluence management decisions everywhere:

(a) They want to save money;

( b ) They want to improve results. In order
to save money, however, it is evident that a
company must do a total amount of audio-
visual work sufficient to occupy the time of
one man. Ai this point two questions must be
asked:

(a) Are the tt)tal activities really taken into
accoiinr? Many companies carry on a surpris-
ingly large amount of audio-visual work in
separate corners of the organization. Consider-
able effort is expended, but there is no coordi-
nation of aims or material. Films from outside
sources (which can play a vital role in many
programs) are used, but in a hit or miss fash-
ion. They are brought in as someone happens
to hear of them.

(b) Are the audio-\isu,il activities which

NUMBER 8 • VOLUME 21

have been undertaken in the past sullicient to
match the company's progress and plans for
the future, especially in the modern field of
communications? Would the introduction of a
much more vigorous program help the com-
pany'.'

The answers to these questions will go far
toward determining whether or not a company
should review its thinking in the audio-visual
communications area.

There is, indeed, a strong trend in the direc-
tion of the consolidation of which we speak.
A leading example is General Dynamics,
which just last winter created the post of "Au-
dio-Visual Supervisor" at the corporate level.

In what way can a film specialist save
money and improve results for his company?
I shall divide the answer into six parts:

( I ) PROCUREMENT

• The key factors in Procurement are: (a) the
specifications, and (b) the evaluation of per-
formance. Neither of these tasks is simple in
the case of an audio-visual presentation. Pro-
duction techniques are complex; the criteria
for measuring efi'ectiveness are imprecise.

It is comparatively easy to write the specifi-
cations for and then measure a piece of hard-
ware, but how do you do this with a script, a
scene, or a bit of editing? Only a man who
lives with these things daily is competent to
deal with matters such as this.

He Must Understand Film Production

Someone loyal to the company should of
course have a thorough knowledge of produc-
tion costs, both for planning a program and
for approving bills.

To take one example, let us assume plans
for a motion picture are being drawn up, and
there is a question regarding economy of
photography in various factory areas.

In cases like this the cost often depends
upon a complex relationship between room
size, available power for lighting, increase in
film grain with speed, and at least three other
pertinent variables.

There should be a company man on the
spot, familiar with all the possible rooms, with
company schedules, etc., who also has the
technical knowledge to deal with such prob-
lems.

Or taking another example, let us nosv as-
sume production is finished and a 3.^mm color
negative is ready for printing. Should the
16mm prints be made by the direct imbibition
method, or via a 35mm positive, with a 16mm
reversal print being made from that? A deci-
sion here calls for more than technical under-
standing— which the producer could supply.

It calls also for day-to-day familiarity with the
company's future plans.

(2) SUBJECT RESEARCH

• Someone must confirm the central purpose
behind any plan for a visual presentation and
collect quantities of just plain facts. This tan
be done by lay personnel on the company
stall, or indeed by the producer's scriptwriter.

The point is that the company specialist,
essential on other counts, can save his em-
ployer money in this area also. He knows ex-
actly what to look for in surveying a subject.
saves the time of middle echelon personnel
less well equipped for this task, and can more
efficiently do some of the preliminary digging
which the professional scriptwriter would
otherwise do — and charge for.

Most importantly, he accumulates a thor-
ough knowledge of company policies and the
subject ntatter of each film, so that he can
save top company ofiicials many hours of time
and inconvenience after production starts.
This brings us to his duties under Liaison,
which is our next concern:

(3) LIAISON

• There must be one man in the client's or-
ganization to whom a producer can turn for
information, routine approvals, and to get help
with arrangements.

The prime requisite is that this man be
available. I have known producers to increase
their contingency when making a bid, because
they knew from experience that, with a par-
ticular client, they would be dependent for
liaison on hard-to-reach executives. These ex-
ecutives, with the best will in the world, are
often too busy to make themselves available
as needed.

Ready -\ns»ers lo Producers' Prohlenis
If in addition to availahiliiy. the liaison man
is familiar with production processes, we have
a condition for maximum efficiency. Questions
repeatedly arise during production which re-
quire a balatuing of client considerations and
technical tilm considerations, one against the
other.

For example, let us assume that photo-
graphing a scene in a certain manner will in-
terfere with factory operations, and cost a
client money for that reason. There is an al-
ternative way. but the producer says it won't
give as good results. ( .A producer must be
"tough" in situations like this, because it is he
that will be held responsible for the final
effect.)

How can a question like this be resolved
except by a man who, in the first place, knows

(CONTINUED ON THE KOLLOWING PAGE)

THE CASE FOR THE COMPANY FILM SPECIALIST:

(CONTINUED FROM THE PRECEDING PAGE)

film, SO that he can visuahze and judge the loss
of effectiveness which will result, and who at
the same time knows the client's problem, so
he can assess the inconvenience?

Neither party, standing alone on either side
of a gulf created by differences in primary
purpose and in technical understanding, can
make an intelligent decision without at least
the counsel of a man who has knowledge of
both operations.

There is also a very important dividend to
be derived from this arrangement. The film
specialist is frequently the only man who can
and does suggest a third alternative, which will
not have any of the drawbacks of the other
two. Being intimately familiar with all features
of the client's situation, ami with all the re-
sources of film, he can shift the two sets of
factors about in his mind until he fits them to-
gether in acceptable fashion. No one else can
do this.

It's the old case of placing a man in a po-
sition where he can function as a "bridge" be-
tween two groups pursuing the same ends, but
operating in different areas. Nothing could be
more commonplace (or more practical) in
management philosophy and practice.

(4) COORDINATION

• The concept of the "clearing house" is com-
mon to any business. A company should have
a clearing house for matters pertaining to film.
More than one department usually makes
films or has an interest in films; more than one
type of film is usually made; there may be
several producers involved, in the present or
in the past. To compensate for this divergence,
there should be a single oflnce where informa-
tion pertaining to all of these activities is col-
lected and filed, where schedules and opera-
tions are coordinated to avoid conflict, and
where people can go to ask any questions re-
lating to the film sector.

In addition, there are thousands of individ-
ual scenes, pieces of art, sound track, etc.,
which constitute the building blocks for the
films which are made. Many of these can be
made to do double or triple duty, by being
used in a production other than that for which

they were originally designed — provided there
is a central agency aware of their existence
and location.

Stills can frequently be used in movies;
35mm movie frames can sometimes be used
as stills; both can be used for making 2x2
slides and vu-graph slides. This only begins to
cover the exchange of uses which is possible.
It suggests the money which can be saved by
Coordination.

(5) SUPERVISION

• Supervision is among the most important
functions of the film specialist.

Client supervision of a subcontractor can
be excessive and harmful, but applied at the
right times and in the right manner, it is. of
course, essential. Lack of supervision does not
work in this field one bit better than in any
other field.

The necessary supervision can be provided
either by an official of the company who is not
a film professional, in time taken from other
business — or it can be provided by a film spe-
cialist. The time of the latter is no more ex-
pensive than that of any other capable exec-
utive, and he can do a much better job in this
area.

(6) KEEPING ABREAST OF
AUDIO-VISUAL DEVELOPMENTS

• Equipment, materials, and production meth-
ods in the audio-visual industry are being im-
proved so rapidly that no man can keep up
with them on a "now-and-then" basis. It takes
continuous contact with the field. Moreover, i
a company is to maintain an advanced posi-
tion in respect to communications, internally
and externally, it must keep abreast of these
developments.

This can be done most economically by ii
film specialist on the company staff, because
he will automatically keep informed in the
course of his other work. He will gather in-
formation from audio-visual suppliers, from
film producers as he associates with them in
conferences and on the set, and from every-
one and everything he comes in contact with.

His acquisition of knowledge will benefit
from his multiple activities, but in addition to

(CONCLUDED ON PAGE FIFTY-FIVE)

A Word Al.out [hv Autlior

('■ The author of this article has been associated
with the film industry for 28 years. In 1932 he
founded Willard Pictures and produced several
hundred training and industrial films from the
period 1932 to 1955.

In the latter year, he joined American Bosch
Arma Corporation to inaugurate and manage a
motion picture program (as a "film specialist," of
course!). As this issue goes to press, Tom
Willard has returned to the production side of the
street, but still retains his interest in audio-visual
management problems.

Thi; Editors

lieneral FoudM PrvHvnlH a

Colorful and Appetizing
Look Into Test Kitchens

Sponsor: General Foods Corporation
Title: Someone's in the Kitchen, 20 mir

color, produced by On Film, Inc.
* General Foods wants its big customer-
"The American Homemaker" — to know th,
the link between the Corporation and its proi
ucts and her home kitchen is General Fooc
Kitchens — 130 home economics experts si
up along with a monumental array of rang(
and refrigerators at White Plains, N. Y., an
instructed to prove that every General Fooc
product and recipe will turn out as it is su
posed to lOO'J of the time.

General Foods doesn't disparage Grandm
old-tinir viciu;iK hul siivs there is an easii

Kitchen's busy as On film's crew iMcpares j<
close-up for new General Foods' film.

way. Someone's in the Kitchen is the vicarioi
proof of the pudding. It is doubtful if thei
have ever been so many delightful, entertaii
ing cream puffs on the screen at one time as
this epic of modern home cookery. Not on
are cream puffs heavily featured, but fani
layer cakes and mountains of tempting pean'
butter and jelly sandwiches. And waffles. Ar
chocolate eclairs. Please pass the Metrecal.

Two nice home kitchen sets — warm ar
solid, not too dainty — are counterpoised in tl
General Foods Kitchens by limbo bad
grounds of utter white with unfocussed lensi
aimed at pastiches of Jello. They threw aw;
the mold in this high-key. wonderfully origin,
lilm.

The sound track is all wild — stuff th;;
seems as if picked up kitchen-side almost am,
where. The screen shows some General Fooc
vanilla pudding samples: a woman's voic
says, peevishly, "It may taste okay, but who
going to stand there and stir it for fiftee
minutes."

The point is that you don't have to st
pudding very much any more. The 130 ladii
at General Foods Kitchens have fixed tha

BUSINESS SCREEN MAGAZIN

h!""!!^!!! !r:Jl;;":"?t;:l"":n":i Ethvl Films Contribute to Oil Rcfinerv Safety

xn cookery as the delicious television-style
iinner trays — the kind with the tin-foil gravy.
Ml of this food photos:! aphy is close-up. tight-
y cropped, very Mctall'sic.

Everybody at On lilm seems to have taken
I hand in the production. Screen credits list
ilniost the whole stall. General Foods makes
,pecial mention of Tracy Ward, wife and part-
K-r of On l-ilm's president Robert Bell, and
harles Lisenby. who together designed the
cts and special elTects; William >JetT. pro-
lucer (this lilm was his lir.st); and Ellen ^ur-
ie. script writer.

SoDicone's in ilw Kitchen will be available
o interested group audiences through all of-
iccs of .Association Films. Inc.. .'^47 Madison
Vvenue, New York 9

Two I'M'fiil Tilli's on \ir. \V:ili>r llaiiyvrs Mt'ft VHal Traiiiin;<: .X«'««d

B. F. Goudrivh I'irlure Uii»<it

A Look- Ahead for Youth
on Careers of Space- Age

A word of advice on choosing careers is
aow being offered to teenagers in a film from
the B. F. Goodrich Company — and the word
IS. "try a space career.""

The recently premiered motion picture
which carries the suggestion is Toinniy LoDks
fii Simce. It traces the development of space
suits from famed pioneer pilot Wiley Post"s
first use of a high-altitude suit in 1934 to cur-
rent models that can take a man into space
and bring him back alive.

Produced primarily for teen-age high school
audiences, but also interesting to most adults.
the 19-minute entertainment-educational film
uses live action and animation to illustrate the
major hazards man must overcome if he is to
travel safely in space.

For authenticity in the story of space suit
development, the film was shot on location,
including scenes at the Smithsonian Institu-
tion. Washington, D. C. and the Naval Air
Test Center. Patuxent River. Maryland.

■ General Jimmy Doolittle. chairman of the
Iboard of Space Technology Laboratories. Inc.,

Los Angeles, appears in the film from Los
'Angeles to relate his association with the first
Ispace suit. Sequences shot in B. F. Goodrich's
'Akron. Ohio, plant show highlights of current-
|day space suit manufacture.
} Tommy Looks at Space emphasizes the
; message that the 20th century's newest, most

■ glamorous, and, perhaps, most rewarding ca-
'reers — space scientist and astronaut — are
fopen only to those young people who are will-
ing to work hard in high school on subjects

that qualify them for science courses in col-

' lege.

Atlas Film Corporation. Chicago, produced

' the film for B. F. Goodrich. Local B. F.
Goodrich representatives will handle arrange-
ments for school showings and for other in-

1 terested groups.

The space film is a continuing chapter in

' B. F. Goodrich's program of public service
films and cartoon books ( free teaching aids ) .

• Other titles are Tomnty Gets the Keys, a high-
way safety film, and the informational Tommy
Looks at Farm i Hi;. y'

NUMBER 8 • VOLUME 21

Sponsor; 1 he Fthyl Corporation.

Titi.es: Dani;ei! Water! and l)uni;er.' Air.', 30
min. and 3.^ min.. color, produced by Au-
ilio Productions. Inc.

Water and air, necessities of life and im-
portant to so many manufacturing operations,
can be terrible dangers in the processes of oil
refining. When water or air are where they
shouldn't be — in pipes and tanks, especially
during start-ups and shut-downs — they can
cause explosions and other serious accidents
which can be damaging to equipment and po-
tentially dangerous to refinery employees.

As a part of its continuing service to the oil
industry. Ethyl Corporation has prepared
companion films on these two dangerous ele-
ments of refinery operation. Danger! Water!,
introduced tw\) years ago, proved to be so use-
ful to oil refiners all over the country that the
second film, Dani;er! Air! has just been re-
leased to take a similar place in the training
operations of refinery management, engineers,
operators and safety men.
Demonstrate "Water Shots" and "Foam Overs"

In Danger! Water!, the tremendous expan-
sion that takes place as water changes to
steam is shown by animation. "Water shots"
and "foam overs" are demonstrated on a lab-
oratory scale. Actual case histories showing
the disastrous results of "water shots" are
shown in animation.

Since water generally accumulates at vari-
ous points in process units during shut down,
there is a greater water hazard during the ini-
tial phases of "start up." The viewer is taken
through a typical "start up" procedure on a
catalytic cracker and shown the steps taken
to expel water and place the unit safely "on
stream."

Since "foam overs'" have caused some of the

most costly refinery fires on record, a tour
through the tank farm points out precau-
tionary procedure in this end of the operation.
The viewer is even allowed a glimpse of re-
pairs inside a hot oil storage tank.

Shows Ba.sii- I'rinciple.s of Combu.slion

Danger! Air! begins with a brief review of
some of the basic principles of combustion. It
is shown by laboratory demonstration that
naphtha vapor mixed with air in the fiammable
range readily explodes. When pure oxygen is
used a much more violent explosion takes
place. A large glass tube is used to show how
fiame speed increases when a more explosive
mixture is ignited. This leads the audience to
the fact that when fiame speed reaches the
speed of sound, a super-explosion or detona-
tion occurs. Animation is used to explain the
mechanism of the tremendous force of det-
onation— the cause of some of the major re-
finery disasters in recent years. The ability of
detonation to reproduce as long as fuel and
air are present is shown by field demonstra-
tion and aerial views of a pipeline that blew
out for 27 miles.

Rigorous control of air is necessary with a
process where air is required as part of the
operation — the example taken is the fluid
catalytic cracker. Animation takes the viewer
inside the unit to show how a balance between
air and oil is established during start-up and
maintained during operation.

Ethyl Library Now Includes 2t) Pictures

Danger! Water! and Danger! Air! are part
of the extensive Ethyl film library now com-
posed of 26 films — all designed as a service to
the oil industry. These films range in subject
from basic instruction in automotive engine
principle to recruiting films for service station
personnel, refinery training films such as the

(CONTINUED ON PAGE FIFTY-FIVE)

Ajtermath oj an avoidalile refinery accident: scenes like this are pictured in T.thyis films

I SS Triton leaves General Dynamics' shipyard at Groton, Conn.

Triton's Historic Voyage Re-Lived on Film

A'iK'loar KuIi'k I^nil«'r<<«>a Cplolial (rJiiii^o Sli«»\vn in "ll«'v«»n<l 3la;£<'llaii**

Sponsor: General Dynamics Corporation.

Title: Beyond Magellan, 27 min.. color, co-
ordinated by the sponsor from footage by
Photographer's Mate Meadows.

:^ The world's largest submarine, the atomic-
powered USS Triton, dived under the waters
off Montauk Point, New York, last February
16, sailed around the world submerged, and
came back to the surface off the coast of Dela-
ware, 84 days later.

Triton's now famous voyage followed the
course of Ferdinand Magellan in 1519-1521.
Starting at St. Peter and St. Paul Rocks off the
Eastern tip of Brazil, Triton rounded Cape
Horn and proceeded west via Easter Island.
Guam, the Philippines, through the Makassar
Straits, round the Cape of Good Hope and
back to St. Peter and St. Paul Rocks, the
reference point for the 61-day, 27,324-mile
circumnavigation. The ship thence paid a brief
broaching call at Cadiz, Spain, before return-
ing home.

Aboard the Triton was Ray Meadows, Ph
1/c, U.S.N., assigned to the ship as photog-
rapher a few days before the trip began. Dur-
ing the epic voyage. Meadows, who had re-
ported aboard expecting duty only during a
short shakedown cruise, shot some 7,000 feet
of 16mm Ektachrome film — a complete record
of the cruise and its high points.

Using this material — all of excellent quality
— General Dynamics Corporation, whose Elec-
tric Boat Division built the Triton, has pre-
pared a new 27-minute tilm. titled Beyond
Magellan, for presentation to the Navy.

Some of the most impressive scenes in the
picture, which was prepared under the super-
vision of General Dynamics' audio-visual di-
rector. Sheldon Nemeyer, are periscope shots
of the historic landmarks which the ship passed

during the journey. Considering the difficult
conditions for photography, the periscope
scenes of Easter Island, Guam, Bali, Cape
Horn and the Rocks are remarkably clear.

Triton approached close enough to shore on
one occasion that a member of the crew.
Steward Mate Edward C. Carbullido, was able
to get a good look at his home on Guam.
In the Makassar Straits, Captain Edward
L. Beach, Jr.. the ship's commander, raised
periscope and found himself looking right into
the eyes of a Filipino fisherman — the sole un-
authorized person to detect the Triton during
her entire voyage — and the fisherman, it was
later determined, thought the periscope was a
sea monster.

Beyond Magellan shows the crew at work
and during off-hours. Careful psychological
notations were made of morale during the voy-
age. High points include celebrations on cross-
ing the equator, periscope liberty periods dur-
ing which the entire crew could see such sights
as Cape Horn and Easter Island.

Also shown are scientific observations of
water temperature, salinity, currents, and
depth of ocean floor along the route. During
one two-week period the ship was "sealed" —
no air was taken on from the surface, and
breathing air was "made" by purification tech-
niques and by liberation of oxygen from
"candles" made of sodium chlorate and
powdered iron.

General Dynamics Corporation, which sup-
plied editing, narration and music to Photog-
rapher Mate Meadows' footage, turned over
the completed film to the Navy for use as a
public information vehicle. It is expected to
have wide circulation on television and will be
available to group audiences through the vari-
ous Naval Districts. \§^

Left: (//; unexpected
meeting at sea as
Triton's periscope
looks straight into
eyes of a Filipino
fisherman in Makas-
sar Straits. This
fisherman was sole
unauthorized per.son
to detect Triton on
its long voyage . . .

Smith, Kline & French Pre»enls:

A Medical Visualization
of Nausea and Vomiting

Sponsor: Smith, Kline & French Laborator
Title: The Meclumism and Control of Na

sea and Vomiting, 28 min.. color, Produc|

by Audio Productions, Inc.
^5; When nausea and vomiting — two of
most common symptoms of disease — occd
the physician generally takes the followii
steps:

( 1 ) he makes a provisional diagnosis to
count for the vomiting;

(2) he stops the vomiting to relieve the
tient's distress and apprehension, and to prS
vent dehydration.

Unfortunately, while nausea and vomitir
are frank and unmistakable symptoms of
ease — and can generally be quickly reliev|
by present-day antiemetic agents — their sp
cific cause is often obscure. This film ded
with these symptoms in the light of significa
new knowledge obtained during the past tl
years.

The film was designed to urge conservatij
management of nausea and vomiting, becau

■-f-.^..

^<ib^

Animation »; new SKh nwdical picture wl
stylized like that of eiclied illustrations in cla
sic medical books.

of its importance as a diagnostic sign, and t
describe the use of phenothiazines in antiemi
tic therapy.

To accomplish these purposes Smith, Klin
& French planned a film that reviews some i
the disease states that cause vomiting, illu-
trates the roles of the gastro-intestinal, re
piratory, and central nervous systems in th
vomiting act, and describes the experiment;
evidence obtained during the past ten years o
the separate functions of the vomiting centt
and the chemo-receptor trigger zone.

The film also describes the pharmacologic:
rationale for the control of vomiting wit
phenothiazine drugs, and the place of phenc
thiazine antiemetic agents in conservati\
therapy is discussed.

Artwork and animation for the film ha\
been stylized from the familiar etched illustri
tions of classic medical textbooks, and are a
unusual and effective approach to the subjec

Because nausea and vomiting are diagnosti
signs of conditions which are mainly seen i
general hospitals, the film is intended fi

BUSINESS SCREEN MAGAZINI

liiiwiiii: 111 MiiiicDns. anesthesiologists, intcrn-
sts and nther specialists, general praetitinners.
esidents and interns at stall, departmental
ind residence training meetings in general
jiospitals.

Prints of Tlw Mccluiui\m and Coiiiiol of

paused ami I'oiniiiiii; are eurrenlly available

free oi charge from Sk&l-^ representatives, and

iTOni the Sk&F Medical |-ilm (enter m Phil.i-

tjjlelphia. g-

.Xinvriran Titlo .limn. Shtttrn

Siifei>Uincls lo Proportv^
Through lille Insurance

Sponsor: American Title Association.
Title: A Place Under the Sun. 20 min., color,

produced by Jamicson Film Company,
A- Probably everyone wants to own a piece
pf this earth, his "'place under the sun" — but
once he buys it. how can he be sure that it's
really his?

' A title to a given piece of land is inherently
lull of complications, and the means to keep-
ing things straight lies in title insurance and
litle experts.

I The aim of a new animated motion picture
Icreated for the American Title Association is
jto explain the little understood background and
Ifunction of title insurance.

A Place Under the Sun traces the ownership
oi land and shows how that ownership can get
snarled in the process of succeeding sales from
one owner to another, thus pointing up the
need for the title expert.

Put into layman's terms, the 20-minute tilm
also dramatizes the fact that the value of
land depends not only on its size, but also,
to a great extent, on its usefulness.

Animated sequences describe some of the
things that complicate the title to a piece of
jiand. for instance the fact that there are many,
jmany ways to transfer title — by sale, gift, court
decree, inheritance, etc. — and the fact that all
kinds of partial interest in a piece of property
may be sold or transferred, such as the mineral
rights and an easement above or below ground.

Produced by the Jamieson Film Company
of Dallas for the Title Association's head-
:quarters in Washington, D. C. A Place Under
the Sun will be made available for public
I showings through member companies of ATA
! across the country. ^'

Title investigator searches all the records skill-
fully to auaruntee a title.

J. Edgar Hoover's report <>j the San Francisco
affair identifies one of this group as aiteiuiini;
the party's 1 7th convention.

Archie Brown (gesturing above) is a veteran
longshoreman and a former member of the

party's national committee, says the report.

The Storm\ Path of 'Ope la lion Abolition"

.Strong l<'i'i'iin;<N. l»ro A Timi. Urt'ft .Soiincl l-'ilm ol' .Slii«l4>iii Hiuts

ONE of the hottest subjects in Washington
— indeed across the nation — is a 27-
minute black and white tilm which has
been praised, on one hand, for its courageous
message to free Americans, and has been
dubbed, on the other hand, "a curious little
lilm fraud," "mendaciously distorted " and
■forgery by film."

The motion picture is called Operation Abo-
lition. It received its title from a current com-
munist drive which has been, according to the
chairman of the House Committee on Un-
American Activities, specifically designed to
destroy that committee and to undermine
J. Edgar Hoover, the FBI. and the security
laws of our Government.

Pictures Student Kiots in San Francisco

The film is about student riots in San Fran-
cisco on May 13, I960. It is sobering, exciting
and shocking. It is the story about a day when
demonstrations against the House Committee
on Un-American Activities ( HCUA ) caused, in
J. Edgar Hoover's own words, "what experi-
enced West Coast observers familiar with Com-
munist strategy and tactics have termed the
most successful Communist coup to occur in
the San Francisco area in 25 years."

There is raging controversy over the film.
Those who are stalwartly pro-Operation Abo-
lition say an incredible smear campaign has
been leveled towards the HCUA. Those who
violently oppose the film intimate that narra-
tion and editing deliberately distort the facts
and suggest that the student riots were Com-
munist inspired when, in fact, they were mere-
ly student demonstrations against the unfair
tactics of the government committee.

Over HOO Copies of Film Already Sold
George F. Johnston of Washington Video
Productions, who produced the film on specu-
lation for the HCUA — with their footage and
their technical supervision and advice — reports
that over 600 copies of the film have already
been sold and there is no indication that in-
terest in it is waning.

Those who are ordering copies include the
Who's Who in industry, churches, universities
and service organizations; WVP has even re-
ceived "down payments" for copies from pa-
triotically-fervent individuals.

Here are examples of the furor which has

been raised by this controversial picture:

The Washington Post has carried a series
of editorials and has devoted a great deal of
space in the "letters to the editors" column
about the film which they have called a "prop-
aganda movie" and a "llagrant case of forgery
by film." Post reporters did not view the film
until after two editorials were written against
it and four letters to the editor were published.

The Washington Star has carried glow-
ing accounts of the lilm and have stated that
they have seen the film as well as a report by
FBI Director Hoover on the incident, and that
they have concluded that the film and the facts
are closely allied, and the film serves a useful
purpose and should be exhibited.

Arlington, Virginia, school board officials
are debating inclusion of the film in high school
social studies classes. Harvard liberal students
have protested the film.

Hoover's Account an Important Preface

David Lawrence of the Nt;w York Herald-
Tribune, when praising the film, said it is far
more sensational than news dispatches of the
demonstrations indicated. Herblock of the
Washington Post, in a cartoon titled "Cutting
Room Floor" shows Truth being stabbed in
the back by a HCUA committee member carry-
ing a can of "doctored film" riots.

It can only be suggested that two things be
kept in mind.

First, that J. Edgar Hoover's dramatic,
readable account of the riots which occurred
during these hearings in San Francisco. May
12-14. I960 be read by serious viewers of the
film before opinions are formed.

Second, those who are quick to belittle Com-
munist infiltration in our schools and universi-
ties should remember the recent student riots
in Japan, the demonstrations in South America,
and the growing pattern of unrest with student
groups in Cuba. Panama and elsewhere. ^

On first day of riots, a college daily said riots
were "sparked by students": on second day. it
.said crowds were "passive" and there was

"police brutality."

rjri'---' '•

NUMBER 8 • VOLUME 21

Promuling the Magazine*:

Editorial pciiies in these magazines help sell hninil name products.

McC all's Presents a Wide- Screen View
of Its Sales Power in the Women's Field

"Pages That Soil" Shows Womoii's ln<««r«'st in Aiiverlising

McCall's is Easily the maga-
zine of the year. It tops its
field in advertising revenues, up
50% over 1959. It has now tied
its perennial competitor — Ladies'
H o m e Journal — in circulation,
with a guarantee of 6.5 million.

Two reasons for this dramatic
rise stand out. The magazine, it-
self, continues to be excitingly
beautiful issue after issue. And
McCalTs is estimated to spend
over a million dollars a year on
smart, heads-up promotion. The
old "Togetherness" theme that
McCall's coined a decade ago has
been abandoned. McCall's now
says it is for women only, takes
dead aim on such dual-audience
books as Life, the Saturday Eve-
ning Post, Look and the Reader's
Digest.

Coast-to-Coast Showings

One important method of carry-
ing the new promotion to agency
guardians of the ad dollar is a new
wide-screen presentation. Pages
That Sell, which has recently
traveled the country to 18 cities,
playing before many major media
buyers and advertising managers
from coast to coast. Pages That

Sell was produced for McCall's by
Visualscope, Inc., which also does
yeoman service for such other
magazines as Ladies' Home Jour-
nal, Life, Time, and the Saturday
Evening Post.

The new presentation, written
by McCall's promotion director,
Joseph Heller, points out that the
editorial pages in the women's
service field — McCall's, the Jour-
nal and Good Housekeeping —
sell hundreds of brand name prod-
ucts to the most gigantic customer
the world has ever known — the
American Woman.

Prime Target for .\11 Media

But pity, for a moment, poor
woman — prime target for every
sales force in every media. From
early morning to late at night
woman is besieged with hundreds
of advertising messages — one af-
ter another. Much of what she
hears, however, she doesn't listen
to — she sees without watching —
she surrounds herself in a wall of
selective disinterest. She watches
the same TV programs week after
week and remembers everything
about them — but the name of the
sponsor.

Benefits of McCall's "Pages That Sell" are outlined by narrator as De-
troit agency audience views the Visiialscope-produced presentation.

Except, the presentation says,
when woman embraces a women's
service magazine and turns to the
advertising in the medium as
eagerly as she turns to the medium.
itself. Pages That Sell goes on to
explain that advertising constitutes
a vital part of the service of Mc-
Call's, the Ladies' Home Journal
and Good Housekeeping, as it
does not on TV, or in the mass
dual-a u d i e n c e magazines. The
proposition is that the dual-audi-
ence magazines would be just as
good without advertising, as was
the Reader's Digest, but that in
the women's service magazines ad-

vertising and editorial pages g
hand-in-glove.

Pages That Sell was showt
throughout the country by tw
traveling units. Live narration wa
supplied by McCall's advertisii
representatives Warren Erhan
and BHI Dunn. Technical opera
tions were carried out by Visual
scope representatives M a r v i
Green and Ed Rasch.

The presentation has been s
successfully received in its origin;
wide-screen version that it has nc
been released in standard size fi
general use in individual present
tions by McCall's spacemen.

Bright Picture of the Woman's Day Audience

Ainit'd lu .Stimulate Media Ituyers* .Study of Itoiier lleitorl

Sponsor: Fawcett Publications,

for Woman's Day-
Title: A Nittnber of Things. 14

hiin., color, produced by Elek-

tra Studios, Inc.

Earlier this year, Fawcett Pub-
lications, which bought the big
supermarket magazine. Woman's
Day, two years ago, brought out
a thick compendium of statistics
gathered by Elmo Roper called A
Study Among Certain Buyers oi
Woman's Day. The story goes
about showing that the typical
Woman's Day reader is well-
heeled, oriented to hearth and
home, and in all, a most desirable
customer.

High on Ihf Interest Factor
A Number of Things is a
filmed capsule of the story — de-
signed to titillate its media buyer
audiences rather than bowl them
over with facts and figures. The
film strives to avoid the pitfalls of
being too cute and contrived —
afraid of all the numbers in the
study, yet it shuns, also, the
straight graph and chart. It asks
for no decision, but consideration.
Some of the facts to consider:
that the magazine is 100% in
single copy sales; circulation is
over four million — about double
the figure of two years ago; and
it is now sold in 12,000 super-
markets, up from 4,200 in 1958.
The film is mostly in stop mo-
tion, using such live objects as
real daisies (a recurrent theme of
the Woman's Day reader),
watches and rag dolls, all of
which represent items in the
study.

Effecls to .\ihieve Style
Elektra's bag of tricks are rare-
ly performed on the optical
bench. Entirely in the studio, and
on the animation stand, producer

Robert Yung, director Jad
Goodford and crew have prg
duced unique effects that enhana
the story line as well as provil
a real sense of style to the settir

Example: when a particular!
imposing statistic is mentioned i

Daisy was used to exemplify
the Woman's Day reader.

the narration the figure is simul
taneously shown on the screen—
for one frame. It is a funny spon
on the subliminal, but it gets th
message across with conviction.

The script, by Lawrence Ra
vitz. has humor; the design, b;
Paul Harvey, has style; and th
music, by jazzman Don Elliot
provides just the right back
ground. Elliot is featured on th
original track as mellophone play
er, and doubles on the rhythmii
adding machine, to boot.

Won a Festival Citation

Fawcett representatives who av
taking the film into advertisinj
agencies and to advertisers, fin(
it does an excellent job of stirrinj
up interest in the Roper Study.

A Number of Things won ai
Honorable Mention at the recen,
San Francisco Film Festival. S

BUSINESS SCREEN MAGAZINE

THE LANGUAGE OF PIGTURES

Helping Business Films to "speak" etTectively to their in-
tended audiences are skillful production techniques like these,
used to interpret key situations, to add emphasis and achiev-
ing better understanding through adroit use of symbolic sets.
Ii;;htin>: elTects — often well within biidiict limitations.

In this film on Hit-
principles and proliicms
(it inlor-ptTsoiial coni-
niunication. ph. \ sir a I
liaikKroiinds which nUKhi
distract were literally
sliced lo harest suj;-
uestive minimum, .so
that audience atlenllon
was focused on people.
( olor liuhtinj; effeds
were also used for the
same purpose in PA.4's
"Spoakini; of Words."

Physical details of the airline stewardess' joh frequently tend lo ob-
scure all-important personal human relations aspects of her work. In
PA.\'s "Roses for Routine," physical hackjirounds were stylized to hijih-
lisht passensers and to put them in stewardess' emotional foreground.

That freedom from regular work routine can be a terrifying kind
of imprisonment is su!;!;ested with visual power by an abstract
settin'4 and "effects" liuhtini;. The scene is from "A Man Is
a .lob" produced for the I'niled States Kmployment .Service.

Highly-stylized symbolic backgrounds were among novel photographic tech-
niques used in Bell .System training film "Four .Steps to Sales." Purpose
was to encourage women who sold telephones — by telephone — to visualize
homes of prospective customers wilhout restrictive realism in settings.

Intimate knowledge of his territory is essential indoctrination for the
salesman. This visual device (from PA.A's ".Anatomy of a Salesman") graph-
ically, quickly pin-points key elements of territory knowledge and pre-
sents each one as a study topic for subsequent discussion sessions.

To cover a country as vast as the Inited Slates, both geographically as
well as in the historical context that shaped its culture, is a dilhcult
problem. Solution (from P.\.\'s "r.S..V.") was found in the use of art-
work vignettes which re-created the flavor of the American past.

AlX PROnifTION SCENES COURTESY OF HENRY STRAUSS & CO.

Among B;iy State's guests at open house were (I to r) Mr. and Mrs.
Dean Watte (Simplex Time Recorder Company) shown with staffer
Gene Bimting (at right) during a pleasant interlude.

December 9th: GOOD Day at Bay State

Happ.v Holiday Open House for 200 as Annual Film is Cnveiled

ABOUT 200 Friends and cus-
tomers gathered at Bay State
Film Productions" big Studio "A"
in Agawam, Mass. on December
9th for the Annual Christmas
Open House.

A main attraction, and one
which regularly draws guests from
all over New England, was the
annual fun film presented at this
time every year. The 1960 epic,
billed as "a film you'll want to
forget," was titled A Bad Day at
Bay State, and featured president
Mort Read and vice-president
Dave Doyle playing themselves on
the hectic day that prospective
client George P. Bixby, played by
VP Harold Stanton, arrives to in-
spect the premises. Chaos reigns
supreme as nothing goes right dur-
ing one horrible episode after an-
other. A Bad Day at Bay State
provided a wonderful 15 minutes
for Bay State's uproarious guests
at the Christmas party.

Leading up to this feature,
other films had Lowell Thomas as
a newscaster telling of the big do-
ings at Agawam, short subjects
featuring bloopers by such Bay
State performers as Eva Gabor.
and on-the-spot color movies
made of the guests at last year's
open house.

Studio "A", site of this year's

frolic, is a most interesting room.
Because of jet noises from nearby
Westover Field it is a room with-
in a room within a room . . . it's
real quiet. Every vent and outlet
— even air-conditioning units are
completely sound-trapped. On the
walls of an adjoining passageway

Walter B r a k e y . Monsanto
executive, at open house.

are extraordinarily beautiful Ek-
tacolor prints of scenes from Bay
State films made by staff color
technician Peter Volstadt.

Business executives concerned
with films and audio-visual activi-
ties of over 40 of New England's
largest industries turned out for
the party, and a jolly good time
was had by all. H"

Bill Arnold of LIFE (I) and Harris Stanton, Bethlehem Steel Co. (r)

A Current 28-Minute Sound Picture Shows

How Social Security Serves the Nation

"lt«'foro the Day*" Deplels Vears Before and .\f«er Le^islalioJ

Twenty-Five Years ago
America took a big stride
forward, a step that would guide
its citizens out of the financial
chaos of the troubled Thirties to-
ward a more financially secure
future.

Social security was one of the
major programs achieved for
citizens in 1935, and in com-
memoration, the Social Security
Administration has put on film
the dramatic story of the begin-
nings, the operations and the
benefits of that legislation.

Before Social Security . . .

Before the Day documents the
years before social security, and
the conditions of squalor and
need in which people found them-
selves when they were unable to
find employment, unable to feed
or care for themselves with no
source of income.

Stock footage from the past
quarter-century of the nation's
history shows the opportunities
that were available when families
could head West and make a liv-
ing off the land, producing crops
and lumber, meat and . . . gold.
Then with the growth of the ur-
ban areas, people swarmed to the
cities, working in industry and
relying on their salaries.

But when they got too old to
work, they were out of a job;

Irene Ridgeway, stricken with po-
lio, has learned to draw and paint
despite her great handicap . . .

when they become physically dis-
abled, they were out of a job:
when industry slowed down. Siila-
ries Stopped, and they were left
out in the cold . . . literally.

Today, 11 Million Benefit

Today, with the government-
sponsored protection against fi-
nancial hazards of old age. dis-
ability, death and unemployment,
some 14 million people have an

assurance that they can rely ol
some protection to keep going
They know that the system
working for them long before tl\
day of need arrives.

Well-filled with documental
historical footage, plus shots
the up-to-date electronic con

Robert McOuiston's life i\ de
voted to caring for his deceasd
niece's seven children . . .

puter systems used to keep tab oi
the people receiving social se
curity benefits, this black an(
white film was scripted by Eri'
Barnouw and Gene Starbeckei
with William Garroni directing.

Also included are several shor
interviews with people typical o
the many who depend on tha
monthly check being in the mail
box (see illustrations).

The original musical score, ex
cellently geared to the tempo o
the film, was composed by Roi
Nelson of Brown University anc
performed by the U. S. Air Forci
Symphony Orchestra; narrator i
Norman Rose.

Milner-Fenwick. Inc., of Baiti
more, Maryland, produced th(
281^-minute motion picture
Showings may be arranges
through the nationwide regiona
offices of the Social Security Ad
ministration.

1:5,000 Showins-s in lOfiO
Social Security people estimatt
about 13,000 showings of Bejort
the Day in I960 will bring th;
picture to an estimated audienct
of 2' 2 million people. 40'~f o
these showings are in commercia
theatres — account for 50% ol
this audience. Other millions wert
reached by an NBC network tele-
cast on .August 14. 1960. the 25tl
anniversary of the signing of the
Act by President Roosevelt. ^ii.

BUSINESS SCREEN MAGAZINE

The Editors of BUSINESS SCREEN present

A Souvenir Folio of

Original Music

from Current Pictures

Through the years, the music of many composers has brought

enjoyment and new understanding to the sound tracks of sponsored pictures.

In this and subsequent folios, the Editors of BUSINESS SCREEN

present brief excerpts for piano or organ rendition at home or in the studio . .

1. Excerpts from the Coca-Cola Film
WONDERFUL WORLD^

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>99

Original composition by Samuel Benavie for The Jam Handy
Organization production in Eastmancolor. Recorded by a 56-piece
concert orchestra for this colorful Coca-Cola panorama of global vignettes.

2. Music from the Republic Steel Film

"THE NEW WORLD OF STAINLESS STEEL

Original composition by Lloyd Norlin for the Wilding, Inc.,

production in Technicolor. Scored for four trombones, piano, bass, drums and

vibes in modern tempo for this exciting new Republic Steel motion picture.

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NUMBER 8 • VOLUME 21

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ability, death and unemployment, anniversary of the signing of the
some 14 million people have an Act by President Roosevelt. 9

BUSINESS SCREEN MAGAZINE

|3l
1

A "wonderland" sequence takes this youngster on a joyous shopping spree . . .

An Imaginative Portrait of a Vibrant City

'.Mural - >lidw'<>Kl >l«>lr»|iolis*' a >t|i<'rr,v and llulfhinsttai Film Triliul*' l» <'hifa(£«

11 HE Dedicated Talents within a Chi-
cago liim studio — writers, director,
cameraman, editor, art director, pro-
duction manager, narrator and composer —
lave come together to paint on film this mural
jf their vibrant city and they have brought to
he screen some rare qualities of imagination
ind understanding.

To every Chicagoan who sees it, Mural-
Midwest Metropolis, is /(/,v city come to Hfe.
This visual tribute to the town beside the Lake
was sponsored by the Sperry and Hutchinson
Company on behalf of its neighbor-merchants
and produced for the "Green Stamp" founder
by Chicago-born Fred A. Niles Productions,
Inc.

The lens-eye of Mural sweeps from a sea-
man's view of a world port to a window-
washer's on a tall skyscraper, looking down.
and of a conventioneer, looking up. It follows
the eyes of those who tour the city on a sight-
seeing bus, who romance on a lake-front beach
and window-shop "in the marketplace of
iniag'nation." The men who paint a poster-
mural of huge proportions know that "she is
all these things and more, she is Chicago!"

This picture of a typical Chicago day be-
gins with the hustle and bustle of thousands

who enter the city from all directions. The
sound track eavesdrops on fragments of their
conversations while its visuals form a kaleido-
scope of colorful bits to symbolize the thoughts
and dreams of those who live and work in the
city and of those who visit its shops, theatres
and places of recreation.

Sequences take fanciful flight in the amus-
ing pantomimes of Paul Sand, who portrays a
living manikin in a State Street show window.
A wonderful bit of fantasy, seen in distortion,
has an Alice-in-Wonderland quality as it fol-
lows a young boy and girl through the magic
of colorful displays — all their very own for
a fleeting hour . . .

Gordon Weisenborn directed Mural from
the script which he, Selma Weisenborn and
Mark Benny wrote. Andy Costikyan "painted"
behind the camera and original music was
composed by Sid Siegel (his "Chicago Mod-
ern" suite is memorable). The music was ar-
ranged and conducted by Dick Boyell.

Editing by Frank Romolo and art direc-
tion by Orville A. Hurt merit special mention
as does Robert Henning's sound work. The
entire production was managed by Niles" Bill
Harder and narrated by Jerry Kauffher, with
vocal interpolation by Len Dresslar. gj'

Billboard mural symbolizes the spirit oj hotit . . . this inspiring challenge hy which Chicago-
city and film as it'- words begin to form . . . ans live and work in ilir midwest meirofioli'..'

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NUMBER 8 • VOLUME 21

Imiovaiioiis in aiiionuiiic nriisic are pkiured in Seeliuii^'s sliilefilni.

Sound Slidefilms' "Fast Draw ' Helped
Seeburg Increase Sales of Music Service

Uses Salosnia(<>*.s 4(ui«>k Solup lo Show >^«>n' M««l<>l. I'rogifrsini

WHEN Jack Gordon, v i c e -
president for sales of the
Seeburg Corporation, took over
his new duties last year, he was
faced with a difficult sales prob-
lem— how to increase sales of his
company's phonograph division in
an industry that had become har-
dened to the usual sales calls by
juke-box distributors and their
operators.

Gordon's problems could be
stated like this:

( 1 ) He wanted to introduce a
new Seeburg juke-box that fea-
tured an "Artist of the Week"
program conceived by Seeburg.
The entire face of the machine
had been redesigned to quickly in-
form customers that the latest se-
lections on 335^ rpm by leading
artists were now available, and
that the "Artist of the Week"
would be changed frequently to
encourage greater playing by pa-
trons.

(2) He wanted to announce to
location owners that through a
new patented mechanism the See-
burg machine could play both
33Mi and 45 rpm records inter-
changeably, and thus bring in
more customers.

Meet.s New Public Demand
This was an important mer-
chandising innovation in the juke-
box business, for coni|ictitive ma-
chines could only play 45 rpm
records. The important point be-
ing that the public has been shift-
ing in its buying habits from 45's
to 333/^'s, Seeburg wanted to
stress that patrons now could play

the 33i;< records that they were
buying for their home use.

The problem was complicated
by the fact that, in the past, dis-
tributors had been reluctant to
disclose where their locations
were, such being the nature of the
business. But Seeburg could bring
this important message directly to
the locations only with whole-
hearted distributor cooperation.

Nature of the Challenge

In short. Jack Gordon had to
prepare a program that would
stimulate Seeburg distributors,
and in turn its operators and loca-
tion owners on the new Seeburg
machines as well as the special
musical programs available with
them. And the program had to be
ready to go within four weeks for
an important series of company
sales meetings.

The problem was a challenging
one. Gordon turned it over to
Visual Communications. Inc..
New York, who had come up with
a winning proposal to package a
st)und slidefilm presentation in a
portable attache case, the Sales-
mate.

The advantages, as pointed out
to Seeburg management, were that
the unit could easily be taken into
bars and other establishments and
all that was required was to plug
it in and it was ready to go. The
screen folded out and by just
pushing a button the Seeburg
story would be told — effectively
and interestingly, in color and
sound.

There would be no psychologi-

Chicago Company's Xationwldc Distribtitors Turn
First Shoidngs nf Snnnd Slidrphu Into Orders

cal barriers for the salesmen put-
ting on the show — for there was
no screen to set up, no focusing
of tilm. no separate record to play,
no darkening of the room or car-
rying excess amounts of equip-
ment. And at the conclusion of
the show, the machine would turn
itself off automatically. With its
special features, the program was
all set to go again at the ffick of a
button.

The next step was to design a
program that would convince the
distributors that Seeburg had a
major merchandising and market-

•Cj*

kit

Scenes point up public's interest
in "Artist of tlie Week" records.

ing plan for the iy60's that their
operators could use directly and
successfully at locations.

.Shorter Version for Local ion.s
Two programs were written
and produced, the first being di-
rected at the distributor. This
show had a running time of 1 1
minutes. Near the end, reference
was made that a shorter version,
lasting six minutes and designed
for location showings, would be
shown after a discussion break.
When the first film turned off au-
tomaticallv there was a discussion

period, and then by pushing th<
starter button on came the shon
show.

This type of distributor meet
ing was held throughout the coun-
try, and the results were all tha
Seeburg management had hopee
for.

Once the distributor was sold
on the job that Seeburg could dc
with the film at the locations, per-
mission was given to a Seeburg
representative to accompany the
operator to his locations.

One of the major factors tc
write into the script was that the
latest recordings from such artists
as Mitch Miller, Johnny Mathis
Kay Starr, Peggy Lee and othei
juke-box favorites would be avail-
able on the "Artist of the Week"
program. This music in the pres-
entation assured attention by all
those viewing it.

• — and Here Are Some ResulLs

Results have been so good
that the Seeburg distributors (sup-
plied with the Salesmate and pres-
entation throughout the country)
have been pouring in sales suc-
cess stories to Jack Gordon, who
reports that the program has been
a fabulous success. A distributor
in Houston reports that in nine
calls made there were nine sales.
Five calls in Los Angeles resulted
in five sales. Good results have
been reported from Indianapolis
Dallas and other areas.

Perhaps some of this sales suc-
cess can be attributed to the man-
ner employed in presenting this
story to the locations. Because the
Salesmate is so easy to set up the
Seeburg man can place it on the
bar with a minimum of fuss and
announce to the patrons that they
will see a short, entertaining film.
While this may be a captive au-
dience it is one that has really
paid ofl . . . for when the program
has been shown there is usually a
loud clamor from the patrons to
the owner to get a Seeburg ma-
chine. In many cases the location
owner has signed up immediately.

The success of the I960 See-
burg program has resulted in a
new order to Visual Communica-
tions, Inc., to design a new tech-
nique for the company's sales
campaign in 1961. 9

Ed. Note; also currently in use
is a Seeburg Salesmate program,
narrated by Dave Garroway. It
demonstrates background music
for cafes, markets and offices.

Spc

BUSINESS SCREEN MAGAZINE

A .Vcu- l-4-MiniiU' Cohir Film Shi>\\\

llo\\ Life Insiiraiur Works and Serves

■l»Nif ■■riiifiplfs Kx|ilaiii<-<l by liiolilulf »f I.Uf ■■■'•■■r.-in<->>

Sponsor: The Institute oi Life
Insurance.

Title: Lije tnsurume — Wluii h

Means and Hon- ll Works. 13

min.. cokir. sound, produced

by Visualscope. Inc.
' ' A basic explanation tilni on lile
insurance — how it works and
what it means to American fami-
lies— has been produced for the
Institute of Life Insurance by
Visualscope, Inc.

Live-action vignettes are em-
ployed to show how life insur-
ance helps people of all ages, en-
gaged in dilTerent occupations
and living in different parts of the
country. Animation is used for a
clear presentation of the prin-
ciples upon which life insurance
is based.

How the risk-sharing principle
of life insurance is developed.
and how mortality tables are used
are described in the 13-minute
color motion picture. There is a
discussion of the calculation of
premiums, leading logically to an
explanation of the level premium
plan, and why premium levels are
different for people of different
ages. Savings values and the sig-
nificance of interest earnings on
policyholders" funds are also ex-
plained.

A series of correlated booklets
are available for use with the film
in high school, college and adult
education courses. Published by
the Institute of Life Insurance,
the booklets are distributed free
in classroom quantities by the
Institute.

Since the approach of Life In-

surance— li'luil ll Means and
How It Works is at an adult level,
the film is also appropriate for
screenings by community organi-
zations such as service clubs,
women's groups and others, as
well as for television program-

Clarence J. Myers, Chairman
of the Institute, speaks at re-
cent premiere of insurance
film.

ming. The Institute anticipates
that life insurance companies will
use it in home office orientation
and agency training courses.

Companion-piece booklets with
the same title for audience distri-
bution, giving most of the narra-
tion and some illustrated high-
lights from the cartoon artwork
and live-action shots, are avail-
able from the Institute at 3c per
copy.

Association Films and Modern
Talking Picture Service are dis-
tributing Life Insurance ... on a
free-loan basis. Prints may be
purchased for $75 from the In-
stitute of Life Insurance, 488
Madison Ave.. New York 22. 9

The scene: life insurance can be used to help finance a college degree.

4-H'ers recite their did' pledge in this scene.

Tlie t-H Movenienl and America's Youlh

.\ii lii<>|>ir<-il .><•» ■*ifliir<' .SIiown >l«>aiiin{; »f l''iiriii Or(iiinixntiwii

WHEN Sam Orli^ans under-
took the production of his
third film for 4-H Clubs of
America, he followed his previ-
ous pattern and shot footage of
the 4-H National Conference in
Washington. D. C. But the re-
sults, when reviewed in his
screening room, were unsatisfac-
tory ... it was just the same type
of "meeting film" that had been
done before.

Sam Orleans decided he
wanted something different. He
wanted a motion picture that
would have meaning for and
about youth in general, including
community service, citizenship
and fellowship, with the thread of
a 4-H theme running through it.
4-H Leader .4ids on Script

Consequently. Stanley Schnei-
der, a writer from the Orleans"
staff, got together with Ed Alton.
National Director of 4-H Clubs,
and came up with a script that
suited the needs and provided a
searching look at 4-H work.

With this new production. Sam
Orleans has captured on film the
spirit of the 4-H Clubs, the dedi-
cation of head, heart, hands and
health to betterment of self and
community, and growth — physi-
cal, moral and spiritual — as an
important influence on America's
youth and the future of our coun-
try.

.Stor.v of u Typical Family

Man Enough for the Job is the
story of what happened when 4-H
entered the lives of a very normal
family. Concerned over his son's
apathy and indifference toward
life and activity, a father finds
himself at the point of losing
something dear to him . . . the
deep, spiritual joy of a man
watching his son grow to be a
man.

When the father's job makes it
necessary for the family to move
to a small rural communitv. the

boy comes in contact with the
local 4-H Club through friends at
school, and becomes interested in
what the Club has to offer.

Through the projects he under-
takes as a member, he receives
some of the first sense of satisfac-
tion and self-worth he has ever
experienced. A gardening project,
for example, draws him and his
familv closer touether, and in-

The film"s family learns that they
must leave the city and move to
a small rural town . . .

terests his young sister in becom-
ing a 4-H member.

From better family relations
the boy moves to closer partici-
pation in community life, helping
with local problems and earning
a feeling of civic pride.

The boy's attitude matures
quickly and he shows his poten-
tial leadership after a visit to the
Nation's capital. He realizes his
heritage in living terms and feels
a personal pride and responsi-
bility in helping to carry it on.
.\ Boy Finds Way of Life

Working through the 4-H Club
and taking on its goals — to stand
tall, live tall, think tall, and "to
make the best better" — the boy
finds direction and drive, and is
preparing to take his place in the
world.

The father is now confident
that no matter what the future
(continued on next page)

.\ UMBER 8 • VOLUME 21

Dedication of the National 4-H
Center by President Eisenhoioer is
pictured in film . . .

SPIRIT OF THF. ^-H:
(continued from page 43)
holds, his son is Man Enoui^h for
the Job.

Featuring a 4-H cast, the 25-
niinute color motion picture was
filmed on location in Tennessee
and Washington, D. C. Part of
the Washington sequence, in ad-
dition to views of 4-H'ers at gov-
ernment buildings and national
monuments, is the dedication of
the National 4-H Center, at-
tended by President Eisenhower.
Adapted for Each State

On the steps of the Center, a
"home away from home," the
President charges the 4-H Club-
bers to be "agents of knowledge
and inspiration to Americans of
today, tomorrow and the decades
to come."

One of the highlights of the
film is the provision for footage
to be inserted into the film show-
ing each state's delegates to the
Washington convention. When
the film is shown in a particular
state, the appropriate footage will
be included.

The excellent narration is han-
dled by Robert Gerringer, actor
from Broadway, ofT-Broadway,
summer stock and major televi-
sion dramatic shows.

How to Obtain This Film

Organizations may purchase
prints of the film as part of a
community relations-public serv-
ice program, and as a contribu-
tion to the 4-H movement in lo-
cal areas. These prints will be
identified with the organization's
name, the product or service, and
the address of the purchaser in
the title credits . . . plus the foot-
age of that state's 4-H group at
the Washington conference.

For showing to schools,
churches, civic, business and serv-
ice groups, Man Enough jar the
Job is available for $250 from
Sam Orleans Film Productions,
Inc., 2il West Cumberland Ave-
nue. Knoxville 2, Tennessee. H'

A "first" for the sponsored film medium

Hold World Premiere at the South Pole

l.ufkheed'.H "ItendPKVuuK !IO South" Shonn in KaKc Th)'»lr<-

"Now hear this. Now hear
this. The world premiere of
'Rendezvous — 90° South'
will he held in the station
theatre at twenty hundred
hours."

Booming Through the Naval
Air Facility, McMurdo
Sound, Antarctica, this salty bulle-
tin heralded a new first for the
frozen continent, as well as the
motion picture industry. For the
first time in history, a new spon-
sored motion picture was being
premiered at the South Pole.

Fur parkas were in profusion
as the dignitaries arrived for the
premiere — but there was not a
mink in the crowd. Rear Admiral
David M, Tyree, Commander,

U. S. Naval Support Forces, Ant-
arctica, led the entourage of digni-
taries who debarked from two
snow weasels and entered the al-
ready crowded makeshift theatre.

Overhead, a ten foot banner
proclaimed "World Premiere —
McMurdo Sound. Antarctica"
while a nearby poster ballyhooed
the present attraction. Rendezvous
— 90 South. As the assembled
audience stood at attention. Ad-
miral Tyree led his guests to their
seats.

The visitors included Congress-
man O. Clark Fisher of Texas,
member of the House Armed
Services Committee; Sir Arthur
Neville. Director, Civil Aviation,
New Zealand; Captain William H.

iim.
;jig^ ^ mm films we can save you
time: We process ^ihtwiunmaKn
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FILM COMPANY

aSZSBryan • Dallas.Teias • TA3-8158

Cliurch services under the icingi
of a Hercules C-130 transport at
the base on the Ross Ice Shelf
near McMurdo Sound . . .

M u n s o n. Commander of the
Navy's famed VX-6 Squadron; Lt.
Colonel Foy B. Frost, Commander
9th Troop Carrier Squadron; and
Captain Jack A. Eady, Chief of
Staft to Admiral Tyree.

Local photographers and cam-
eramen added to the festive oc-
casion as John E. White and Pete
Roton formally presented print
number one of Rendezvous — 90°
South to Admiral Tyree on behalf
of Lockheed/ Georgia Division and
the Motion Picture Unit.

The Story of Their Lives
Bearded men, hungry for con-
tact with the outside world,
watched with trigger-like anticipa-
tion as the film unfolded the story
of their daily struggle with the for-
bidding elements of Antarctica,
Blizzard scenes at the Pole Station
caused parkas to be drawn closer
and produced a noticeable reaction
from the men of the "Deep Freeze
Sixty One" Task Force.

Rendezvous — 90° South is a
comprehensive survey of the activ-
ities of a typical "Deep Freeze"
year at Antarctica. Drawing on
the historical footage of the U. S.
Navy, Lockheed's Motion Picture
Unit has interwoven the old with
the new for what responsible De-
partment of Defense officials have
called "... the best picture ever
made on Antarctica."

Locliheed's Set the Pace
Lockheed's interest in Antarc-
tica stems from the record-shat-
tering performance of Lockheed-
built Air Force C-130 "Hercules"
transports during early "Deep
Freeze 60." Equipped with both
wheels and skis, the prop-jet cargo
carrier is at once the largest air-
craft ever to land at the South Pole
and the first jet-powered aircraft
to operate in Antarctica. A new,
improved version of the ski-
equipped Hercules, the C-130BL,
is now flying ski-lift in Antarctica
for the Navy.

Spontaneous exclamations of

BUSINESS SCREEN MAGAZINE

On its twelfth anniversary
dynamic announces a total
communications service for
merchandising and mar-
keting in business and ind-

UStry ■ On the job and supervisory
training ■ Sales training and program-
ming ■ Distributor and dealer promotion ■
Industrial, financial and community relations

Under the combined direction of-

D,n.

"^'han Zucke,

"""' '^■'".s. ,„,

-IJ^'^-

FILM

I N C

405 PARK AVtNUE. NtW YORK 22. N. V. PLAjfA 1-744^

NUMBER 8 • VOLUME 21

(CONTINUED FROM PAGE 44)

•'marvelous," "thrilling," "wonder-
ful" and "outstanding production"
were heard over the ovation at the
end of the 27i/2-niinute film. Nu-
merous requests were made of the
Lockheed representatives to "be
sure they see that" in . . . "Alaska"
. . . "New Zealand" . . . "Texas"
and "Kansas."

.Admiral's Warm Response

Admiral Tyree expressed him-
self as being highly pleased with
the film and indicated that he was
extremely proud that Antarctica
was selected for the world pre-
miere.

Lockheed Cinematographer
Joseph M. Shelton accompanied
the first C-130's to the South Polar
regions early in the beginning of
"Deep Freeze 60." Working close-
ly with Writer/Director J. Kermit
Echols, the two men have suc-
ceeded in creating a highly enter-
taining as well as informative mo-
tion picture on Antarctica. Robert
Strickland. Manager of film pro-
duction at Lockheed Georgia was
producer.

How to Obtain This Film

This 27'o-minute, 16mm color/
sound film has been cleared for
non-theatrical as well as television
showings. Prints are available on
loan without charge to any re-
sponsible group. Requests for
bookings should be sent to Lee
Rogers. Director of Public Rela-
tions, Lockheed; Georgia Division.
Marietta. Georgia. H'

Niles & Brunswick Intl. to Roll
Worldwide Strike for Bowling

"i The sport of bowling and its
history — from the days of ancient
Egypt when it originated, through
duckpins. down to the present-
day game of tenpins as it is
known to Americans — is getting
the treatment of animation and
live action in an effort to pro-
mote bowling throughout the
world with motion pictures.

Now under way at Fred A.
Niles Productions, Chicago, is a
15-minute featurctte for Bruns-
wick International, C.A. In ad-
dition to the history angle, the
film will also emphasize bowling
as a sport of fun for everyone —
young, old. family and friends.

Planned for overseas release
the first of the year, the film's
sound track will be available in
seven languages: German, Span-
ish, Italian, Portuguese, Japanese,
French and Swedish.

The script for the Brunswick
picture was written by John Ban-
croft; director is Gordon Weisen-
born, Academy and Edinburgh
Festival .Awards winner. »

AT LOCKHEED'S ANTARCTIC FIL:\r PREMIERE

(fiPRflniERE

DO S(HIND.AIirARCri

r»

Rear Admiral David M. Tyree, Commander, U.S. Naval Support Forces,
Antarctica (r) accepts first print of "Rendezvous — 90" Soutli" from
Pete Roton (ctr) and Jolni E. Wlute (I) on helialf of Loc/<lu'ed and
tlie Georgia Division Motion Picture Unit at world premiere.

Scratches on Film

Irritate Audiences

Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.

Fortunately, scratches can almost
always be removed — without loss
of light, density, color quality,
sound quality, or sharpness.

Write for hroclutre

EERLESS

FILM PROCESSING CORPORATION

16S WEST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF

Godfrey in New Cancer Film;
Answers Most-Asked Questions

Arthur Godfrey, radio and tele-
vision personality and honorary
education chairman of the Ameri-
can Cancer Society's 1961 Cru-
sade, has contributed his time and
talents in a film that answers a lot
of questions about cancer.

Godfrey takes the role of inter-
rogator in directing questions
most frequently asked about can-
cer to a panel of authorities; Dr.
Thomas F. Dougherty, professor
and head of the Dept. of Anatomy,
University of Utah College of
Medicine, Salt Lake City; Dr.
Jonathan E. Rhoads. professor of
surgery at the University of Penn-
sylvania, Philadelphia, and Lane
W. Adams. New York City, ex-
ecutive vice president of the Amer-
ican Cancer Society.

Dr. Dougherty is also special
consultant to the U. S. Surgeon
General and director of the Radio-

Ifii

Above; Arthur Godfrey intervieios
Lane W. Adams and Dr. Jonathan
E. Rhoads for neiD Cancer picture.

biology Laboratory, University of
Litah. He has pioneered in cancer
research, especially in the field of
leukemia, and is currently work-
ing under an ACS research grant.

Dr. Rhoads, in addition to other
duties, is engaged in surgical re-
search and is a delegate from the
Philadelphia Division to the ACS.

In the film, to be released in i
April, which will be designated as
Cancer Control Month by the
President of the United States,
Godfrey and the experts stress the
importance of early diagnosis of
cancer.

Godfrey, speaking from ex-
perience, urges all people to have ;
an annual health checkup and be
alert to cancer's danger signals.

The ACS says that the film will
be used throughout the coimtry by
the Society's 61 Divisions over
local television stations.

The film was directed by
Charles Christensen and produced
by John Becker, director of spe-
cial productions and films for the
Society, with the aid of Anthony
A. Termini, president of Termini
Video Tape Services, Inc. l#

BUSINESS SCREEN MAGAZINE

h'i

'o^ii IIoIIhiiiI'n IIiiIIi (^rowt^rw >>lio\v

./ \'i.si(>ii (if Spiiiu/tiiiic

'.>lii;fi4' ('iir|>«'l 4il' Tiili|»l:iii«l*

iPONSdR: TIk- LJulb Growers ol Holland
riTii : The Mufiic Carpet of Tulipkmd. 27
niin.. color, procliiceil by D.P.M. Produc-
tions.

Although it is probable thafhoVticulturists
ilniost anywhere could produce satislaefory
flowering bulbs for export, few do — the Dulcii
have been doing it so eHiciently for so many
centuries the market is practically all theirs.
And deserxedly. for with the in-born knack
of the individual grower, the extensive asso-
ciated research organizations and rigid quality
control, the Dutch bulb is almost always
better.

Now Has Library of Five Films

This story is told regularly in the United
States with many forms of promotion carried
on by the Bulb Growers of Holland. One of
the more extensive is a film program encom-
passing a library of fi\e lilms now available in
this country, which is added to with regularity

|every year.

The newest film, ihe Muiilc Cwpei of Tu-

Viplancl, was released last year as part of the

Ifall planting season activities of the growers.

lit is a \i\id panorama of The Netherlands.

jranging from the bustling port of Rotterdam.

Ithe world's second largest, to the brilliant
fields of bulb flower farms that grow along one
hundred miles of Holland's coastline.

.An excellent and informative script by Car-
oline Russ paces highlights of the film, which
illustrate that the Dutch are still as industrious
pioneers as they were five hundred years ago.
Scenes of greenhouses and research labora-
loiies maintained by the bulb growers to as-
Miie new varieties and constant high quality
supplement other views showing the magnifi-
cent parades of floats created from bulb Hower
petals.

How to Obtain This Color Picture
Shots of old windmills and canals and new
-ipartment houses and shopping centers pro-
\ide a contrast throughout the film, which will
be available free of charge to adult groups of
lilty or more people through Films of the Na-
tions Distributors, Inc., 62 West 45th Street,
Ncw^ York. ^'

KDl'lOKl AL \1 I'.W I'Ol XT:

(CONTINUED FROM P\(,l SIX)

nomic status and self-respect are not given,
ihey are earned. A truly t^ood film of a tre-
meiuloiis idea.

Fred Niles. Chicago producer recently re-
turned from a world-circling trip, will release
a new film on the impact of CAF^F in the far
east; Billy Graham's I7,()()() mile trek through
■Africa is being shown in Africa on liw Bridge.

Itlh ■■■K-rii.-ilioiiiil .%flv<>rlisiii(i ■■'iliii
■''<>sliv»l al raiiii«>N from .luii<> I2-I<1

The 8th International Advertising lilm
Festival will be held at Cannes, France from
June 12th to 16th. This event is limited to
theatre screen advertising playlets and to tele-
vision commercials. Europe's leadership in
the theatre ad field is being challenged by the
U. S. within recent years, notably by the
Alexander people, but in the newer form, tv
commercials, U. S. entries are predominant.
President of the sponsoring International
Screen Publicity Association this year is Bill
Annett, managing director of Rank Screen
Services, Ltd. The Festival jury includes 15
members of whom two represent the U. S.

Film Kquiiiiiifiil .>l:ik<'r<> S|i»ii.s<triii|;:
S.viupuKium.s on I'roduolion i*robl«>mN

Three of America's leading manufacturers
of film production equipment are sponsoring
a series of symposiums on production in 1961.
.Arriflex Corp. of America; Natural Lighting
Corp. and Magnasync Corp. have joined to
present the "Lights, Sound Camera, Action!"
meetings and demonstrations which are open
to all industrial, commercial and independent
motion picture producers. First show is slated
for Kansas City on February 14-16. at the
Prom Motor Hotel. Subsequent meetings will
be held on Feb. 20-21 at the Sheraton-Jeffer-
son Hotel in Dallas; March 31 -April I at the
Miramar Hotel, Santa Monica, Cal. Other
cities for later dates include Salt Lake, San
Francisco and Seattle.

"Behind thv Seenvn" in IUHlriltution

' The business of sponsored films ought to
take its own prescriptions more often. We're
glad to report that Modern Talking Picture
Service, Inc. has completed a useful sound
film on the distribution of sponsored films. It's
titled People Into Audiences and more on this
in a subsequent issue! g'

Where is everybody going?^

GERALE)

PRODUCTIONS

for the best in
FILMCRAFT

call PL 7-2125

42 1 West 54tti St., N.Y.C.

NEW
projection screen
now enables you
to view pictures in
semi-darkened rooms

It Is true that you can project better pictures
In darkened rooms— but there are many
times when room darkening is inconvenient,
difficult and costly. Now, with the new Radiant
exclusive "truly lenticular" screen, which
controls both horizontal and vertical light
reflection, you can project slides and movies
effectively in normally or partially lighted
rooms where no unusual lighting conditions
prevail. For industry and business — this
permits projection in shows, conventions
and offices where room darkening is not
practical.

Send for Illustrated Booklet

which gives the complete ex-
planation of this new truly lentic- 1
ular screen, also catalog giving BflU, //
specifications and prices of ^^Bli /'/
Radiant s complete line of lentic- ^^fj ,™
ular and glass-beaded screens mIKu M
of every type for every purpose. *^^^^^

RADIA

Radiant Manufacturing Corp. , «- \ i
P. O. Box 5640. Chicago 80. ill. / \

Gentlemen: Please rush me free copy of your
booklet "The Miracle of Lenticular Screens"
and complete Radiant Screen Catalog.
Name
School
Address

City

Zone

Stale.

NUMBER 8

VOLUME 21

Maytag's "Eddie, Inc." Aims
to Explain Business to Teens
^ In a recently produced '"mes-
sage" film, the Maytag Company
of Newton, Iowa, has set about
to tell the junior high school pub-
lic the facts of life of American
business.

An amusing little story has
been concocted around the incor-
poration of a lemonade stand by
an 1 1-y e a r-old entrepreneur.

^^li^'l 1

a '

^^^BBill^^P'** 1

Eddie (I) learns about business
from his friend, the lawyer.

Both the concession and the tilm
are simply named Eddie, Inc.

Equating the lemonade stand
and Big Business, a friendly
lawyer-neighbor gives Eddie the
lowdown on the role of the inves-
tor, profit-sharing employee re-
lations, labor disputes, marketing,
community relations — each in
turn as Eddie experiences junior-
size headaches in all of these de-
partments.

Eddie realizes the importance
of a quality product, learns of the
responsibilities to his sharehold-
ers and that he can't keep all the
profits, and his two partners dis-
cover they can't convert profits
into candy bars until they have
helped earn them.

Interspersed in the film are
visits to Maytag as the lawyer ex-
plains, and the camera illustrates,
large scale examples of the situa-
tions causing Eddie so much frus-
tration.

Filmed in Hollywood and
Newton by Columbia Pictures,
the 30-minute color motion pic-
ture features 11 -year-old Charles
Herbert, who starred in Please
Don't Ear the Daisies.

The film will be available to tv
stations, .schools, and civic and
service organizations, distributed
through the nationwide offices of
Association Films, Inc. ft'

>s * *

11th Production Review Next!

■; Complete data on film produc-
ers and distributors will be pro-
vided in the nth Production Re-
view, publishing next in Mid-
February, as our Issue One. ^

WHAT'S NEW IN BUSINESS FILMS

Union Pacific's Salute to Steam in "Last of the Giants"

A pictorial tribute by the
Union Pacific Railroad to one of
its greatest locomotives and a
farewell to steam power on this
pioneer transcontinental line.
Last of the Giants is a film pro-
duced by and for railroaders who
cherish the memory of the steam
engine.

Best known by rail fans as
"Big Boys," Union Pacific's loco-
motives of the 4000-series were
the last, and the largest, steam
engines to operate on the west-
ern route.

Bis Boy: Best of His Day

The 23-minute film tells the
saga of the Big Boys — how they
evolved from a parade of progres-
sively larger locomotives, what
they could do, how they were

maintained, what made them run,
and subtly, their shortcomings.

Although the avid railroading
aficionado might find the close-
up descriptions a bit general.
Last of the Giants will not fail to
please rail fans, for it is all the
handsome brawn of the steam en-
gines— no diesels are seen, and
there's not even a passing glance
at the mighty gas turbine locomo-
tives.

Cites Film's Historic Value

"This is by design." says Wil-
liam R. Moore, the railroad's gen-
eral director of public relations
and executive producer of its
films. "We feel this picture will be
even more valuable in 2.'i years
than it is today. For by then we'll
have still better locomotives than

NEED

TECHNICAL
SERVICES?

• I'KOCKSSINC;

• WOKk I'KLNTINC

• EDITING

• \n SIC S(:oRi\(.

• KKi:oKDIN(.

• MI.MNt;

• (ll'TICAI. TH \(:KS

• ANIMATION

• RELEASE PRINTS (i:

liXW

For Inl'orination. Tall <»r Virile:

BAY STATE FIIM PRODUCTIONS, J»..

Box 129 Springfield 1, Mass.
80 Boylstoh St. Boston Mass.

RE 4-3164
HA 6-8904

The age of steam 07i the rails i
notv history . . . brought to lift
by UP in a new color picture

we do now, and we didn't want tc
date the film."

Combined with the rich west
ern colors seen in the actual rum
of the Big Boys is effective anii
mation explaining how the locO'
motives were developed and imt
proved as they became larger ano
larger to pull the ever-increasing
loads.

A roundhouse sequence show?
the engines being completely dis
mantled for cleaning, overhaul-
ing and a spectacular fire-fittinf
process to put new steel tires on
the huge wheels.

The colossal boiler is fillec
with 25,000 gallons of waterj
enough to fill an average-size
home swimming pool, and the
coal hopper is filled with 28 tons
of the black fuel, more than
enough to heat a home for many
seasons — but only enough for the
first half of a .57-mile run over
Sherman Hill. Wyoming. Vora-
cious appetites, these giants have.
Three Years in the Making

For the production crew, it
was a spare time project and "a
labor of love." Even after work
on the picture was begun, shoot-i
ing had to be done whenever
steam engines were put back to
work during rush periods.

"It took us three years to get
in six weeks of shooting," said
Vincent H. Hunter, manager o6
the company's motion picture^
bureau, and producer.

Writing and direction were han-i
died by Allan Krieg, assistant!
director of public relations for
Union Pacific, and processing was
by Pacific Color Film.

How to Borrow This Film

Interested groups may obtaini
Last of the Giants on free loam
from the Motion Picture Bureau,!
Dept. of Public Relations, Union!
Pacific Railroad, 1416 Dodge(
Street, Omaha 2, Nebraska. Bf |

BUSINESS SCREEN MAGAZINE

fifer Magic Slidefilm Trains
9bbers, Teaches Sales Magic

I A pmhlcni Lomimni to most
lanufacturers — getting jobbers

Ind liistrlbutors to spend more
tnic and energy selling their

products — is in many ways at its

j'orst in the autonioii\e field,
^'here jobber salesmen handle
liousands of items in their calls

rHE BULLETIN BOARD

Write for special rates on
advertising in this column

A SUBSTANTIAL INCREASE
111 IN EARNINGS

Is ottered to a man who controls
jusiness through a partnership ar-
angement in the production of
jicture or pictures he controls. He
vill have no financial responsi-
jility — make no investment. The
Mew York area producer who of-
fers this opportunity has a long
;erm record of producing high
quality pictures for scores of lead-
ing industrial companies, govern-
ment agencies and other sponsors.

Write in confidence to:

Box BS-60-A

BUSINESS SCREEN

7064 Slieridon Rd • Chicogo 26, lllmois

FILMS IN AUSTRALIA

American Producer-Director con-
versant with latest film and video
tape techniques moving to Syd-
ney, Australia in early 1961. Over
20 years film e.xperience in the
American market, specializing in
Industrial, Educational and films
for television. Will be available
I for the making of motion pictures
lor video tape recordings or any
phase of their production. Inquir-
ies invited. Write to:

Box BS-60-8B
BUSINESS SCREEN

7064 Sheridon Rd • Chicago 26, Illinois

EQUIPMENT SALE

Animation and optical equipment,
including Saltzman Stand. 9-foot
zoom, B & H 35mm camera
= 1175; B&H 16mm camera
:3 I 203. many extras. About one-
half original cost. Phone: Joe
Zuckerman, Videart, Inc. Mur-
ray HUl 2-2363. 480 Lexington
A\enue. New York 17.

on service stations, garages and
Ik'ct truck operations.

Puiolator Products, of Rah-
way. New Jersey, maker of oil,
air and gas filters, had their spe-
cific version of the problem — get-
ting jobbers to spend more time
on inters, and I'lirolaior products
in particular.

Travfl Willi .lol)tiiT Salesmen

The first step taken by sales
vice-president James B. Light-
burn in tackling this problem was
to crrfouragc his sales force to
accompany jobber salesmen on
their calls, to build the Purolator
image and get across their prod-
uct and quality story. But satis-
factory coverage was virtually im-
possible because of the size of
the sales force.

.'^ better approach, it was
thought, would be to concentrate
on the jobbers and strengthen
their desire and ability to sell
Purolator. Reason? With 14,000
jobbers in the country, even a
small improvement in individual
sales effectiveness would be
magnified in a big effect on sales.
Call in TFI Productions

TFI Productions of New York
was called in by advertising and
sales promotion manager John
Puth to develop sales training
materials, with the goal of mak-
ing jobber salesmen more enthu-
siastic and effective members of
the Purolator sales team.

TFI conducted a field survey,
including actual sales calls with
jobber salesmen, which provided
data on specific areas in which
the typical jobber salesman needs
sales training help. Added to this
was detailed information on
everyday sales problems furnished
from personal experience by
Purolator's Jobber Division sales
manager, John Bury.

Designed to Help Jobbers

The result was a program built
around a sound slidefilm entitled
Filler Mai>ic. Not simply a pro-
motion piece on Purolator's prod-
ucts, the film was designed to
help jobber salesmen to a better
all-round selling job.

Filter Magic explains sales
magic: knowing the right tricks
of the trade, and getting plenty of
practice. Once a salesman learns
the successful approaches and
practices them long enough, he
too can perform sales magic.
Ideas and service, the film says,
are the bases of most successful
approaches.

Recently released, the training
film is now being used effectively
in jobber sales meetings across
the country.

LaBelle Combines Film-strip and Tape in the

"Til lor" Auloiiiatic Audio- Visual Projector

Inlrodue^M a IN'ew DlmrnNlon f»r 4 rcaliv** ■ina^lnalion!

No longer is "Costs too much!"
a deterrent. Now this type of live,
actionized-projection program can
be made to meet the most restric-

LitBelle "Tutor" with cartridge —
also in reel type tape

tive budget. No longer is "Not
ready yet!" a valid reason for de-
lay. Now story and pictures can
be brought up to the minute and
inexpensively at that, whether
there's a new addition being plan-
ned, or a new executive starting
soon, or a new product going to
be introduced, or a change in
packaging or design planned.

See and hear a LaBelle "Tutor"
. . . get the facts — arrange for
demonstration. Write to LaBelle
Industries, Inc., Dept. B, Ocono-
mowoc, Wisconsin, (Adv.)

X UMBER 8 • VOLUME 21

Norm Lindquist . . . to Niles

N. Lindquist Named V-P for
Industrial Sales at Fred Niles

■k Norman C. Lindquist was ap-
pointed vice president in charge
of the Industrial Sales division of
Fred A. Niles Productions, Inc..
of Chicago. He shares sales re-
sponsibilities with Max Pride,
vice president in charge of the
Agency Sales division.

Lindquist was previously with
Ziv-United Artist Inc.'s Chicago
office, where he was responsible
for network and regional sales
for the midwest territory and the
West Coast.

A pioneer in the tv film field,
he was one of the three founders
of Television Advertising Produc-
tions, the first film and live show
production company in the
Middle West. He has also held
executive sales posts with Atlas
Film Corp. and Wilding Inc. l^!'
* * *

Minor Joins Transfilm-Caravel;
Outline Agency Service Policy
■A Joining Transfilm-Caravel Inc.
as an account executive in the TV
conmiercial division is Paul A.
Minor. Formerly with Grey Ad-
vertising Inc., he also spent sev-
eral years in the TV department
of Benton & Bowles, Inc. as a
producer of Procter & Gamble
commercials.

In a new Transfilm-Caravel
method of servicing agency cli-
ents, Minor will be teamed with
Peter A. Griffith, vice-president
and account executive, to com-
bine advertising and film company
backgrounds to service agencies.

Reisman Is Production Manager
of Pelican's Live Action Div.

•k David Reisman has joined
Marc Statler in the new live ac-
tion division of Pelican Films as
production manager. He was for-
merly associated with Vidicam
Pictures Corp. in a similar capa-
city, and most recently with
Videu Pictures, Inc., as technical
director.

As Pelican's production man-

BUSINESS SCREEN EXECUTIVE

NEWS OF STAFF APPOINTMENTS AND A-V INDUSTRY DEVELOPMENTS

ager. Reisman will take charge of
technical planning and quality
control.

Veteran Animator Ed De Mattia
Joins Staff of Animation Inc.

w Ed De Mattia. veteran anima-
tor, has been added to the staff
of Animation Inc., it was an-
nounced by Earl Klein, president
of the Hollywood studio.

De Mattia. with more than 20
years" experience as an animator
for major entertainment pro-
ducers, will join the permanent
staff at Animation, a pioneer firm
in development of humorous ani-
mated commercials for television.

Filmaster Names Exec. Producer
of Commercial, Industrial Films

John Murphy has been ap-
pointed executive producer of
Filmaster Inc.'s TV commercial
and industrial divisions by Presi-
dent Robert W. Stabler.

He will be headquartered at
Filmaster's New York offices, and
will utilize the company's Holly-
wood and Florida studio facili-
ties.

Before joining Filmaster, Mur-
phy held positions as vice presi-
dent of television and radio pro-
duction for Kenyon & Eckhardt
advertising agency, and produc-
tion manager for United World, t^'

Here's how leading industrialists
convey ideas successfully!

Filmed presentations in modern industry have proven their value — for
training, sales presentations and public relations programs. One key to
successful use of AV materials is the screen upon which your program is
projected. Da-Lite Projection Screens are the finest quality available —
whether you need an Electrofscreen or a Vidiomaster
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SCREEN COMPANY, INC., WARSAW, IND.

K. Marthey, B. Spielvogel Join
On Film in Executive Posts

ft Kenneth C. Marthey has joinei,
the staff of On Film. Inc.. o
Princeton, New Jersey, and Nev
York City, as a Producer-Direc
tor. according to Robert Bell
president.

Marthey has been a TV pro
ducer and group head at botl
McCann-Erickson and Bentoi
and Bowles advertising auencies

Ken Marthey

join^ nil Film

In fifteen years as a writer, pio-
ducer and director he has done
work on industrial motion pic-
tures and tv commercials in stafi
capacities and as a free-lancer.

He received the first Robert
Flaherty Foundation Award foi
cinematography as the camera-
man for And Now — Miguel, an
award-winning documentary. ^'

Bert Spielvogel . . . at On Film

Bert Spielvogel has been named
director of cinematography at
On Film. Inc. He will supervise
all camera work, including the ani-
mation department and the aerial
image projector effects depart-
ment.

Spielvogel recently operated a
motion picture and advertising
photo studio in Washington.
D. C. His credits include a num-
ber of theatrical and television
features and work for the govern-
ment. His early experience covers
work with Robert Flaherty and
the original Cinerama group, and
he has been Instructor in Cine-
matography at the American ^
University. Washington. D. C. Ij

BUSINESS SCREEN MAGAZINE:

Bruce Henry, Free Lance Screen
Writer, Takes West Coast OfFice
■J? Bruce Henry, free kmee iiunion
picture writer heiidquartered in
Chicago for the past fifteen years.
has moved to the Hollywood area
with an office at 17329 Castellam-
mare Drive. Pacific Palisades.
California.

In addition to continuing his
work as a writer of sponsored
films, Henry is undertaking theat-
rical and television film writing
assignments under the manage-
ment of the Mitchell J. Haniilburg
Agency of Beverly Hills.

Along with the new West Coast
base, Henry will maintain his
Summer Workslmp at Lac Court
Oreilles, Wisconsin. 'i'

* * »
Pete Burness New Director at
Playhouse Pictures, Hollywood

Pete Burness has joined the
statT of Playhouse Pictures. Hol-
lywood animation studio, as a
director, according to President
Adrian Woolery.

Burness. with several academy
award credits to his name, has
animated or directed over 500
short subjects since beginning his
career in the animation film in-
dustry in 1931.

During his ten years with
U.P.A. as a producer-director.
• Burness supervised the Mr. Ma-
goo theatrical cartoons, for which
he received five academy award
nominations and two Oscars for
direction. 9

Robert Lawrence Prods. Names
Emanuel Gerard Art Director

Emanuel Gerard has been
named art director of Robert
Lawrence Productions. New
York.

For the past six years. Gerard
has been art director of EUiot-
Unger-EUiot. He has designed
numerous stage productions on
and off Broadway, in summer
stock, and for community thea-
tres. 'M'

Morgan-Swain, Florida Film
Studios Announce StafF Changes

Duncan J. Morgan, presideni
of Morgan-Swain, Inc., and Flor-
ida Film Studios, announced the
appointment of Richard N. Slay-
ton as sales promotion director.
Slayton has been chief narrator
and production coordinator for
the studios, and will assume du-
ties formerly handled by Hack
Swain, who has resigned as a
vice-president.

^Morgan also announced that
.lack Camp, award-winning direc-
tor and script-writer, has joined
the studio's production staff from
Chicago. Other assignments will
remain the same for key staff
members LeRoy Crooks, director
of production and photography;
Ernest Whitman, sound engineer
and recordist, and Tony Swain,
musical director. 9

Chicago Producer Oberly Signs
With London's Halas & Batchelor

John C. Oberly. independent
Chicago motion picture producer,
has been contracted by Halas &
Batchelor Cartoon Films. Ltd.. of
London. Oberly is a producer of
a number of scientific educational
films and television pictures.

Halas & Batchelor studios in-
clude in their current productions
a continuation of a new paper-
sculpture technique which won first
place in the TV category of the
1960 Venice Film Festival. Credits
for special techniques in Cinerama
Holiday also go to H & B.

Offices of Halas & Batchelor
will accompany those of Oberly,
Suite 1300, 134 N. LaSalle, Chi-

cago 2, Illinois.

Straayer is Production Mgr. of
Vogue Film Prods., Louisville

Charles M. Straayer has been
appointed production manager of
Vogue Film Productions. Inc.,
Louisville, Ky.. according to Hal
Vinson, studio president. 9

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Edit single and
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1 6mm or 35mm
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single system Mog-
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system magnetic
sound. Use witti
any 1 6mm motion
picture viewer to
obtain perfect lip-
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Works from right to left or from left
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Dual Editor, without viewer $1 95.00
Zeiss Movlscop Viewer . 89.50
Editor-Viewer Comb 269.50

CAMART TIGHTWIND ADAPTER

1845 BROADWAY (ot 60th St.) NEW YORK 23 • Plozo 7-6977 • Cbl.: C.m.r,mcn

NUMBER 8

VOLUME 21

Urban League Film Tells
! Problems of Negro Youth

Sponsor: The National Urban

League.
Title: A Morning for Jimmy, 28

min.. b/w, produced by Himan

Brown.
?? This film portrays the experi-
ence of Jimmy, a teen-age Negro
boy who becomes discouraged be-
cause of his encounter with racial
discrimination while seeking a
part-time job. At home, he is torn
between the bitter feelings of his
father, who, although trained as a
bookkeeper earns a living as a
red cap. and his mother, who
admonishes Jimmy to keep trying
in spite of handicaps.

Jimmy is aided by the wise
counsel of his school teacher who
explains that there is a place for
Negroes with proper training. "The
Negro in this country is under
great pressure. But the total pic-
ture in the last 100 years is one
of great progress," the teacher
says.

Jimmy's grandfather encourages
him by stressing the importance of
education. He gets an opportunity
to see and talk with several
Negroes in a variety of jobs. These
men and women are portrayed in
their real life occupations, through
the courtesy of their employers:
the architectural firm of Kahn and
Jacobs, the Hilton Hotels Corpora-
tion, IBM Corporation, Trans
World Airlines, and Memorial
Hospital.

A portrayal of the problem of
guidance and incentives faced by
many minority youth, this film
presents a strong case for Negro
young people to remain in school
and get an education for the ever-
widening career opportunities be-
coming available. The film ends on
a note of hope with Jimmy's
words: "There really isn't any-
thing in the future for me unless
I work for it. And then there still
might not be anything there. But,
I guess I'll have to try, and try
real hard."

Jimmy is played by James Pem-
berton, a student in the New York
High School of Performing Arts.
The film was written and directed
by Barry K. Brown. The special
musical score was composed by
Billy Taylor. Full cooperation in
the motion picture was extended to
the National Urban League by the
five firms mentioned above, the
New York Central Railroad, and
the New York City Board of Edu-
cation.

Prints of the film are available
from Association Films. If'

A PHARMACO FILM TURNS HISTORY'S PAGES TO SHOW

Medicine's Progress Through the Ages

Sponsor: Pharmaco, Inc.

Title: 69.3. I31/2 min., b/w,
produced by the Institute of
Visual Communications, Inc.

With Alistair Cooke, familiar
narrator of Omnibus, as host, this
interesting new film provides a
capsule history of medicine from
cave man to the present day. The
"commercial," carefully subdued
and of short duration, is on behalf
of medicated chewing gum. (Phar-
maco, a subsidiary of White Lab-
oratories, makes such products as
"F e e n a m i n t," "Chooz," and
"Medigum," among others. )

69.3, which represents the aver-
age life expectancy at birth today,

details the efforts of physicians,
pharmacists, medical research sci-
entists and nurses who comprise
the army in the fight against
disease. It tells the story of medical
progress since prehistoric man
ranging through the Egyptian,
Greek and Roman eras, through
the Dark Ages and in many lands
up to today.

Mr. Cooke tells about weird
rites, startling medical formulas,
cures that alchemists stumbled
over while searching for the elixir
of life, and how pirates contributed
to medical advancement. The hor-
rors of the Black Death which
swept all Europe in the Middle

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Alistair Cooke narrates "69.3"

Ages, are depicted, as well as some ■
types of ancient treatments.

The film's technique is to show '
the developments of medicine in i
terms of old graphic materials. We
see the Egyptian hieroglyphic: "for
baldness take thus: the backbone
of a raven, burnt hoof of ass, the
fat of a blacksnake. Plaster the
scalp with this."

We see the humor. But consider
also that the Egyptian priest-phy-
sicians prescribed bread mold for
wounds, opiuiu for pain, and cas-
tor oil . . . as we do today.

Compare today's life expectancy
figure with that of former years:
200 years ago. the figure was bare-
ly 30 years' life expectancy; 100
years ago it was 40; even in 1910
it was little more than 45 years.

As Mr. Cooke says — "this came
about because men willed it to be.
For no other reason. They strug-
gled . . . and worried . . . and
cursed their own stupidity. But in
the end created a science called
medicine."

69.3 is available on free loan
from the Institute of Visual Com-
munications. 40 East 49th Street,
New York. Shipments of the film
will be made from the nearest IVC
distribution center in 20 major
cities throuchout the United States.

Aid to Small Business' Growth,
Expansion Told in I.D.B. Film

"k Starting small business enter-
prises and encouraging expansion
by small manufacturers in Canada
is the subject of a new motion
picture for the Industrial Devel-
opment Bank.

The Independence of D a v e
Barnes shows how a small manu-
facturer with an "idea" for ex-
pansion but no way of raising all
the capital required through nor-
mal means was able to develop
his project with the help of the
Industrial Development Bank.

The Independence of D a v e
Barnes, in English or French ver-
sions, is available for showing to
interested groups from offices of
the Industrial Development Bank
in major cities across Canada, ft

BUSINESS SCREEN MAGAZINE

{New AUDIO-VISUAL Equipment

Recent Product Developments for Projection and Production

Arriflex Offers Special Model
3Smm Camera for Higher Speeds

Arriflex Corporation of Amer-
ic;i anniHinces a special model ot
tlie Arrillex 35. available in limited
i.|iiantiiies for immediate delivery
and designated as the Arrillex 35-
IIB-S.

The camera is equipped with a
specially selected and balanced
movement, and a special 32-volt
DC" motor, for operation to 80

The Arriflex 35-IlB-S

frames per second. Other features
include an external rheostat for
speed control, a circuit designed
to maintain high torque even at
lower speeds, and a special ta-
chometer calibrated to 80 FPS.

The Arriflex 35-IIB-S will ac-
cept all Arriflex 35 standard ac-
cessories, and is expected to And
important applications where a fine
35mm camera with high capability
in both instrumentation and docu-
mentation uses is needed.

For further information and
prices, write New Products Desk,
Business Screen, Chicago 26. 9
* * *

Electrical Converter Provides
Improved Photography Lighting

A new. low-cost and compact
converter that provides a means
of utilizing ordinary household
lamps in black-and-white and
color photography is announced
by Natural Lighting Corp.

The ColorTru Converter
brings regular 120-volt lamps up
to the correct color temperature
for exposing film balanced for
3200= and 3400° Kelvin, without
the use of photoflood lamps. A
special interlocking switch pro-
vides for a brief warm-up period
to extend the life of lamps used
with the unit.

Any household lamps in the

100 to 2()0-watt range may be
used with the Converter to obtain
increased, better quality light
while consuming less current than
other lighting systems. The unit is
rated at 900 nominal watts, which
permits using nine lOO-watt, 120-
volT lamps or equivalent wattage
in any combination.

For additional information,
write New Products Desk, Busi-
ness Screen, Chicago 26. ^

* * :!:

Overhead Projector Uses All
Sizes of Slides and Slldefilms

A multi-featured overhead pro-
jector has been introduced by
Projection Optics Co., Inc., of
East Orange, New Jersey. The
Projex 1010 can accommodate
many sizes of transparencies —
single or double frame 35mm
slidefilms, 35mm, 2" x 2", and
3ii"x4" slides, plus any other
size up to 10" x 10".

A wide range of accessories are
available, giving virtually any de-
sired magnification to all popular
size slides. Versatility is afforded
with a 360-degree rotating head,
and a hide-away transparent cel-
lophane writing roll.

Other features include a 3-po-
sition operating switch, folding
material shelf, hinged access
doors, and full illumination with a
1,000-watt lamp.

For further information and
prices, write New Products Desk,
Business Screen, Chicago 26.
* * *

Slidefilm Sticking Eliminated;
Viewlex to Share Research Data

i A problem which has plagued
both users and manufacturers of
slldefilms for years — slidefilm
sticking — has finally been solved
after a costly, years-long research
program at Viewlex, Inc., of
Long Island City, New York.

When slidefilms are used in
projectors there is the possibility
of transmitted heat from the pro-
jector affecting moisture in the
film and causing the film to stick
to the aperture plates with result-
ant film damage.

The solution had to be found
in projector design, and the re-
sult of research at Viewlex is
the development of Anti-Hesive'*
Aperture Plates, which permit ad-
vancing any slidefilm without the
possibility of adherence.

To avoid needless duplication
of research. Viewlex is offering to

'^ludios Incnrpnrntrd () Sf,i -Uiih Sireel .\ew York .?6. \ew York lUdson 2-3606

I960 — Honors for
Distinctive Motion Pictures

from the United States:

• Son Francisco Film Festival

• National Visual Presentation

Association (2 Awards)

• Art Directors Club

of New York (4 Awards)

• American Film Festival

from England:

• London Film Festival (2 Awards)

• British Film Institute

from France;

• Tours Film Festival (2 Awards)

• Cannes-Annecy Film Festival

THE EDITORS OF BUSINESS SCREEN PRESENT THE

llth Annual Production Review

The most widely-used, uuthoriiuiive and complete buyer's guide
to specializing business and television film production studios
and distribution services. Write today for listing details to:

BFSINESS SCRF:EN • 7064 SHERIDAN • (HK AGO Jti

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NUMBER 8 • VOLUME 21

OUALITY-BILT

Film Shipping Cases

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• Sizes from 400' to 2000'

OTHER ""OIALITV-BILT"" ITEMS!

Salon Print Shipping Cases
Sound Slidefilm Shipping Cases

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Filmstrip Shipping Cases (hold up

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WM. SCHUESSLER

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XEW A-V PRODTXTS:

(CONTINUED FROM PAGE 53)

Other projector manufacturers
free consultation with Viewlex en-
gineers on methods of producing
the new aperture plates.

Anti-Hesive''' Aperture Platen
are standard equipment on all
new Viewlex projectors, and their
design permits interchangeability
on all Viewlex projectors made
since 1950. Replacement plates
are available at the regular re-
placement cost of $2.80.

Further information may be
had by writing New Products
Desk, Business Screen, Chicago
26. m-

Da-Lite Electrol Screens to
Carry Underwriter's Endorsement

The Underwriter's Laboratory
label of endorsement will now
appear on all Da-Lite Electrol
Senior Projection Screens made
after November 21, I960, accord-
ing to officials of the Da-Lite
Screen Company, Warsaw, In-
diana.

This is one of the tirst UL ap-
provals of its kind extended to
any manufacturer of electrically
operated projection screens. The
approval applies to the unit as a
whole and not just to component
parts.

Installations of the Da-Lite
electrically operated Senior Elec-
trol wall and ceiling screens may
now be made in areas formerly
excluded because of tight electri-
cal codes regulations. H'

Syncro-Korder Adds Sound to
Silent 8, 16mm Motion Pictures

Synchronized sound can be
added to any 8 or 16mm movie
projector with a new Model 8 16
Syncro-Korder by American Re-
search Labs. This special purpose
tape recorder has a 4-inch
"strobe" disk mounted on the top

pane. The recorder is placed
directly in front of the projector,
and when some of the fringe light
hits a special light "sampling"
wire, the spinning "Syncro-Disk"
is illuminated so that it can be
readily observed in a darkened
room. Speed may be set at exactly

16 or 24 fps depending on which
of the printed patterns on the
disk are being adjusted.

The Syncro-Korder plugs into
the projector for simultaneous
stopping and starting. Microphone
and phonograph inputs are pro- i
vided; also a "fader" button for
automatically reducing back-
ground sound or music volume
while recording speech. Can be
used in preparing and editing a
tape for later recording on a mag-
netic sound projector. Dimen-
sions: 12x5x8 inches, weight

17 lbs. Retail price, $129.50. For
full information, write New Prod-
ucts Desk, Business Screen,
Chicago 26. S

Bell & Howell Names Quateman
Gen'l. Mgr., Professional Div.

Joseph 1. Quateman has been
appointed general manager of Bell
& Howell's professional division,
according to Malcolm G. Towns-
ley, vice president, engineering
development.

In addition to assuming the new ,
post, Quateman continues as di-
rector of special products engi- 1
neering.

James L. Wassell continues as
director of marketing for profes-
sional equipment, and Dr. Hans C.
Wohlrab as chief engineer of the
division.

Chief products of Bell &
Howell's professional division in-
clude printers for black and white
and color motion picture film,
program perforators used in con-
junction with professional printers,
35nim motion picture cameras,
and Vidicon projectors for tele-
vision screening of motion pic-
tures. If"

Use FilMagic All Ways

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The 11th Production Review 1

will list all principal

producing

companies in the U.

S., Cana-

da and worldwide.

Write to-

day for listing c

ata from

Business Screen, Ch

icago 26.

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(■.\Si; lOK III.M Sl'l'.CIALIS'l'S :
((OSriNUED FROM PAGE TWENTY-EIGHT)

this his kiKnvlcdge, once acquired, will serve
in nuiltiple phases of the communications
work. Bach improvement in a visual medium
(a new film, for example) is apt to have ap-
plications across a wide ranye of audio-visual
liroccsscs.

CONCLUSION

• This umpUficution of indiviikial elfort comes
close to the heart of the matter. By consolidat-
ini: activities which otherwise would remain
fragmentized, the film specialist makes sure
that cllorts and events in his sector reinforce
one another, instead of being dissipated in
separate corners of the organization.

PETROLKI .M SAFETY PKTl UES:
(continued from page twenty-nine)
two Danger! films, and pictures on overall
market expansion for the industry.

Ethyl first started providing the petroleum
industry with films in 1934. The first title. The
Long Road — on the development of the auto-
mobile engine — was also made by Audio Pro-
ductions. Inc.. and is still actually being used.

"It still stands up as a very good film," says
Russell B. Weston. Ethyl advertising manager,
who is in charge of film activity for the cor-
poration. "If it were in color, and the cars
weren't out of date, we'd use it even more,
today."

Both Danger! Water! and Danger! Air! are
based on Standard Oil Company (Indiana)
publications on the same subject. Filming, un-
der Audio producer-director Alex Gansell,
took place at six refineries of various oil com-
panies. Accident case histories were con-
tributed by the Cities Service Oil Company.
Socony Mobil Oil Company and Standard Oil
Company (Indiana). Shell Oil Company con-
tributed valuable film clips.

Both films are available on free loan from
Ethyl Corporation, or may be purchased for
print cost. ^

WANTED TO BUY FOR CASH

16MM AND 35MM CAMERAS

AND ACCESSORIES

MITCHELI^-BELL & HOWELL STANDARD

AND EYEMO— ARRIFLEX— MAURER— ALSO

LABORATORY, EDITING AND

LIGHTING EQUIPMENT

CAMERA EQUIPMENT CO.. INC.

315 WEST 43RD STREET

NEW YORK 36, N.Y.

CABLE— CINEQUIP

EVERYTHING

for Making and Showing
MOTION PICTORES

You name it — S.O.S has it! Here, under
one rooT, arc dll your equipment needs
for photographing, processing, recording,
editing, lighting, animating, testing and
projecting motion picture films . . . and
at Worthwhile Savings in Price! S.O.S
has everything for the theatre, too, in-
cluding Cinemascope tenses, wide screens,
projectors, chairs, etc.

• Animotion Stands. Titieri
' Auricon Cdmerds

' Books, Tectinicdl

• Boomi, Microphones

■ Camerds, Protessionjl

• Colortrdn Lights

' Denies, Cranes, Trtpods

' Film Printers

' Film Cdblnets

' Film Cleaninq Mdchinei

' Film Editing Equipment

• Film Ldb Equipment
Film Numbering Machines

' Film Processor;

• Hot Presses

• Motors. Camera

• Moviola Editors

• Proiectlon Equipment

• Recorders, Film. Tape

• Sound Cameras

• Striping Machines

• Studio Lights & Spots

• Synchronlieri, Splicers

• TEL-Amatic Printer

• TEL-Anlmasland

• Tripods. Camera

• Viewers. Sound Readers

• Zoom Lensfs

Are You Acquainted With the Benefits
of the S.O.S Industrial Leasing Plan?

The S.O.S Led ling PIdn, specially designed
for the TV and Motion Picture Industry,
makes It possible for you to obtdln the Idtest
film production and exhibiting equipment on
very liberal terms. You have the same choice
of equipment as If you were buying it. Write
for FREE Booklet "How Leasing Can Increase
Your Profits "

S. 0. S CINEMA SUPPLY CORP.

Dept. H. 602 W. 52nd St., N. Y. 19 — PL 7-0440
Weilern Branch: 6331 Hollyd. Blvd.. Holl»a.. Calif— HO 7-2124

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SALESMEN GET IN
STORY GETS TOLD

• Theater Quality
16mm Sound
Projector

• Film Safety Trips

• Easiest to Use

• Lowest in Cost

• Lightest in Weight

• 50,000 Users
Can't Be Wrong

• Lifetime Guarantee
Your Salesmen's Pa

Your customer enjoys a
theater presentation on
his desk. Sets up eos
... in three minutes o
less. You're in with you
story — You're out
v/ilh a sole.

\6ea\ for large
screen projec-
tion too.

Compfefe with

screen .... $349.50

Write for Free Catalog

theHAKWALDco.

1245 Chicago Ave., Evanston, HI. .
Phone; Davis 8-7070 !
I I

NUMBER 8 • VOLUME 21

lONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon
St., Boston 16.

• NEW JERSEY •

Association Films, Inc., Broad

at^Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347

Madison. New York 17.

Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.

Crawford, Immig and Landis,
Inc.,' 480 Lexington Avenue,
New York 17, New York.

The Jam Handy Organization,
1775 Broadway, New York
19.

S. O. S. Cinema Supply Corp.,
602 W. 52nd St., New York
19.

Training Films, Inc., 150 West
54th St., New York 19.

Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •

Appel Vi.sual Service, Inc., 963

Liberty Avenue, Pittsburgh
22.

Audio-Visual Equipment Rent-
al Service, International
Film Center, Sales and Re-
pairs, 1906 Market St., Phila-
delphia 3, LOcust 3-7949.

Oscar H. Hirt, Inc., 41 N. 11th
St., Philadelphia 7, WAlnut
3-0650.

J. P. Lilley & Son, 928 N. 3rd
St., Harrisburg.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

The Jam Handy Organization,
Pittsburgh. Phone: ZEnith
0143.

• WEST VIRGINIA •

B. S. Simpson, 818 Virginia St.,
W., Charleston 2, Dickens
6-6731.

SOUTHERN STATES

• FLORIDA •

Norman Laboratories & Stu-
dio, Arlington Suburb, P.O.
Box 8598, Jacksonville 11.

• GEORGIA •

Colonial Films, 71 Walton St.,
N. W:,, JA 5-5378, Atlanta.

• LOUISIANA •

Stanley Projection Company,

1117 Bolton Ave., Alexan-
dria.

Delta Visual Service, Inc., 815

Povdras St., New Orleans 12.
Phone: JA .5-9061.

• MARYLAND •

Stark-Films (Since 1920),
Howard and Centre Sts.,
Baltimore 1. LE. 9-3391.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg., Memphis.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 1018
So. Wabash Ave., Chicago 5,

Association Films, Inc., 561

Hillgi-ove, LaGrange, Illinois.

Atlas Film Corporation, 1111
South Boulevard, Oak Park.

The Jam Handy Organization,

230 N. Michigan Ave., Chi-
cago.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago
45.

• MICHIGAN •

The Jam Handy Organization,

2821 E. Grand Blvd., Detroit
Zone 11.

Capital Film Service, 224 Ab-
bott Road, East Lansing,
Michigan.

• MISSOURI •

Swank's, Inc., 621 N. Skinker
Blvd., St. Louis 30, Mo.

• OHIO o

Academy Film Service, Inc.,

2100 Payne Ave., Cleveland
14.

Films Unlimited Productions,

137 Park Ave., W., Mansfield.

LIST SERVICES HERE

Qualified audio-visual dealers are
listed in this Directory at $1.00 per
line per issue on annual basis only.

Fryan Film Service, 1810 E.
12th St., Cleveland 14.

Sunray Films, Inc., 2108 Payne
Ave., Cleveland 14.

The Jam Handy Organization,

Davton. Phone : ENterprise
6289.

Twyman Films, Inc., 329 Salem
Ave., Dayton.

M. H. Martin Company, 1118
Lincoln Way E., Massillon.

WESTERN STATES

• CALIFORNIA •

LOS ANGELES AREA

Coast Visual Education Co.,

5620 Hollywood Blvd., Holly-
wood 28.

The Jam Handy Organization,

1402 N. Ridgewood Place,
Hollywood 28.

Photo & Sound Company, 5525

Sunset Blvd., Hollywood 28.

R a I k e Company. Inc. A-V
Center. 849 N. Highland
Ave., Los Angeles 38, HO.
4-1148.

S. 0. S. Cinema Supply Corp.,
6331 Hollywood Blvd"., Holly-
wood 28.

Spindler & Sauppe, 2201 Bever-
ly Blvd., Los Angeles 57.

SAN FRANCISCO AREA

Association Films, Inc., 799

Stevenson St., San Francisco.

Photo & Sound Company, 116

Natoma St., San Francisco 5.

Westcoast Films, 350 Battery
St., San Francisco 11.

• COLORADO •

Audio- Visual Center, 28 E.

Ninth Ave., Denver 3.

Davis Audio Visual Company,

2023 E. Colfax Ave., Denver
6.

• OREGON •

Moore's Motion Picture Serv-
ice, 1201 S. W. Morrison,
Portland 5, Oregon.

• TEXAS •

Association Films, Inc., 1108
Jackson Street, Dallas 2.

o UTAH •

Deseret Book Company, Box

958, Salt Lake City 10.

'-^fllr

CTORY TO LOCATE THE BEST IN EQUIPMEMT. FILMS AND PROJECTION

New Managers at Modern Fil
Libraries in Dallas, New York

# Modern Talking Picture Ser
ice has appointed new manage
for its Dallas and New York fil;
libraries.

C. Lynn Meek is the new mat
ager of Modern's Dallas film I
brary at 1411 Slocum Street. H
had been with Modern's Atlani
film library.

Bill T. Helton is the new mat
ager of the New York film librai
at 21 West 60th Street. He wt
formerly manager of the Dall;
library. I

Marathon Int'l Productions Ne\
Name of New York Company

"k "Marathon TV Newsreel" ha
changed its corporate name t
Marathon International Produc
tions, Inc., to more accurately re
fleet its current activities, accord
ing to company president K.on
stantin Kaiser.

Under its former name, the firn
has been a producer of publi
information and news film for botl
U. S. and overseas industry fo
the past 12 years. Kaiser sai(
that under the new corporate align
ment, news operations would b(
handled by Newsfilm, Inc.. ai
affiliated company.

* * *

Videart Marks Tenth Year
With an Expansion Program

7* Videart. Inc., New York art
animation and effects firm, is now
marking its tenth year in busines;
with expansion plans well undei
way for 1961. In January, Videari
will install a new animation stanc
which will incorporate many prac-
tical features to better serve the
company's film producer clients.
Currently being assembled b)
Animation Equipment Corpora-
tion, the new Oxberry stand wiU
have such features as five-speed
operation, high-speed rewind, in-
terchangeable 16mm to 35mm
operation with both single and bi-
pack magazines, automatic dis-
solver from eight frames to eight
feet, 16mm and 35mni follow
focus, variable speed automatic
zoom and other innovations. gl'
^ # ^

Miss Maxine HalefF Heads Film
Research Dept., Kayfetz Prods.

t4 Victor Kayfetz Productions,
Inc., of New York City, has re-
cently formed a Film Research
department, under the direction
of Miss Maxine Haleff. The de-
partment is currently conducting
extensive research on several of
the company's motion picture
projects in coordination with pro-
duction planning. 9\

in the east... it's

MOVIELAB

•

^^jj^paas

MOVIELAB FILM LABORATORIES
MOVIELAB BUILDING, 619 W. 54th ST.
NEW YORK 19, N.Y. JUDSON 6-0360

^developing color negatives • additive color printing • reduction printing including A & B . color
slide film processing • blowups • internegatives • Kodachrome scene-to-scene color balanced
printing • Ektachrome developing and printing • registration printing • plus complete black and
white facilities including cutting rooms, storage rooms and the finest screening facilities in the east.

■^

^.\.v--^

"«

^"HF^^m

3 SOME CAME RUNNING

-- with FRANK SINATRA J3 «''^''-'So^
H; £l!ii AMERICAN LOOKT^ pl"» i'^J?^ '"

J^SHk

^■/) u* '^^-.,^

To Snovi^ the Picture BIG
Where Millions See It Best

Thanks to the new technology of wide-screen and stereo sound, millions are going to
the bigger, better "movies" of their choice. The nation's theaters are enjoying a new
kind of box-office prosperity.

Theater managers welccme sponsored short subjects of genuine human interest of
the quality which The Jan, Handy Organization provides to thousands of theaters in
communities throughout tiie nation.

To get up-to-date information on the opportunity for Theatrical or Non- theatrical
Distribution of your business story interestingly presented, ask the help of

7^ JAM HANDY ^.^v^^.^^

'Produced and or distributed
by The Jam Handy Organization

■5!^ Dramatizations 1^ Visualizations ■{:; Presentations :|,'^)>^ion J^tures V; Slidefilms ''r Training Assistance

NEW Y'>RK 19 • HOLLYWOOD 28 • DETROIT 11 "^ • PITTSBURGH • DAYTON • CHICAGO 1

JUdson 2-4060

Hollywood 3-2321

TRinity 5-2450

ZEnith 0143

ENterprise 6289 STate 2-6757

Tfl

yc- ja, yz> y-j- /Dye y

LO^ER STACK

u^^^iiiyr-i

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