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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

OCTOBER 11, 1963 



AMERICAN EXPRESS 



World Press Announcement 
Ceremony at the 
New York 



World's Fair 1964-1965 





COVER: 

The American Express Exhibit 
at the Fair will offer 
a multitude of services to Fair 
visitors: a 54-foot replica of the 
Fairgrounds will serve as an orientation 
center, and Fair and travel information 
services will be available. The three- 
storied pavilion will be constructed 
mainly of white oak. The architects are 
Kelly & Gruzen. and the contractors 
are the Fuller Construction Company. 



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AMERICAN EXPRESS 



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Excerpts from transcription of remarks made by 
American Express Company and I 
the world press announcemeoi my Tor the 

American Express Exhibit at the New York 
World's fair, October LI, 1963. 



DR. ROBERTO de MENDOZA [Deputy Chief of 
Protocol] : Mr. Clark and officials of the American Ex- 
press Company, Mr. Moses, distinguished guests, ladies 
and gentlemen. This morning we shall witness a momen- 
tous event. From this site on which will rise the American 
Express Pavilion, the first telecast message will be sent 
throughout the world, directly from the New York 
World's Fairgrounds to more than 300 offices of the 
American Express Company. It is hoped that acknowledg- 
ments to the message will be received before the con- 
clusion of this significant ceremony. 

Our first speaker joined the American Express Com- 
pany in 1945, after leaving the Navy with the rank of 
Lieutenant. He is a graduate of Stanford University, of 
Columbia University Graduate Business School, and of 
the Harvard Law School. He is president of Wells Fargo 
Company and director of several other important com- 
panies and is very active in civic activities which include 
among others, directorships in the New York Convention 



and Visitors Bureau and the New York World's Fair 
Corporation. And this year he is president of the Inter- 
national Golf Association. I have the honor to present 
the president and chief executive officer of American 
Express Company, Mr. Howard L. Clark. 

MR. HOWARD L. CLARK [President of American 
Express Company] : Mr. Moses, Dr. de Mendoza, ladies 
and gentlemen. We are terribly pleased and complimented 
to have all of you here with us at these ceremonies at 
which we are announcing the Ametican Express Pavilion 
at the New York World's Fair 1964-1965. In one way 
or another, American Express has participated actively 
in every United States exposition going back to the Chi- 
cago World's Fair of 1893, and maybe before that. 

But this Fair we consider something different. We are 
all convinced that this World's Fair will prove to be the 
most comprehensive, varied and exciting exposition ever 
to take place, either in this country or abroad. Therefore 
we're going to do everything we possibly can to help make 
the New York World's Fair an unqualified and unique 
success with maximum attendance from abroad as well 
as from within this country. As an indication of this re- 
solve, we have here on the platform a teletype machine 
connected with our offices around the world — 300 of 
them. We have set up on this machine a message to these 
offices which I want to read. 

It says: TO ALL OVERSEAS OFFICES OF AMERI- 
CAN EXPRESS. THIS MESSAGE IS COMING TO 



1964 New York World's Foir 1964-1965 Corporolion 



4 



YOU BY DIRECT WIRE FROM THE SITE OF THE 
AMERICAN EXPRESS PAVILION AT THE NEW 
YORK WORLDS FAIR 1964-1965. AT OUR CERE- 
MONIES HERE TODAY WE ARE OFFICIALLY AN- 
NOUNCING OUR PARTICIPATION IN THE FAIR. 
BY THIS MESSAGE, I ASK YOU TO ACCELERATE 
IMMEDIATELY AMERICAN EXPRESS" CAMPAIGN 
TO PROMOTE ATTENDANCE AT THE FAIR 
FROM ABROAD. BECAUSE OF ITS WORLDWIDE 
STRUCTURE, AMERICAN EXPRESS CAN PLAY A 
UNIQUE ROLE IN HELPING THE FAIR ACHIEVE 
ITS OBJECTIVES. THIS IS IMPORTANT TO BOTH 
THE FAIR AND TO US. THE WORLDWIDE AMER- 
ICAN EXPRESS COMMUNICATIONS NETWORK 
WHICH BRINGS YOU THESE WORDS WILL BE 
AVAILABLE TO SERVE VISITORS ALL OVER THE 
WORLD IN TRANSACTING THEIR FINANCIAL 
AND TRAVEL BUSINESS. OUR WORLD'S FAIR 
PAVILION THUS BECOMES ANOTHER TRULY 
INTERNATIONAL OFFICE OF AMERICAN EX- 
PRESS. 

That message will go out now. We hope that before 
these ceremonies are over we receive at least one answer 
from abroad. 

In concluding, I do want to pass on to Mr. Moses my 
own sincerest good wishes, and those of everyone at 
American Express, for 3 uniquely successful and dis- 
tinguished World's Fair. We know it's going to be all 



this and more. And in this spirit, we shall give it all the 
backing we possibly can. Thank you very much. 

DR. de MENDOZA: Thank you, Mr. Clark. Few 
among our distinguished guests can have appreciated and 
enjoyed more than our next speaker, the impressive cere- 
mony we have just witnessed. His interests are as wide 
and varied as the innumerable services he has rendered to 
the public, in a brilliant career studded with great achieve- 
ments. And this first world-wide telecast from the Fair- 
grounds is one more and most important step toward 
the achievement of the grandiose and complex reality 
that will be this World's Fair, so close to his heart. I give 
you the president of the New York World's Fair Cor- 
poration, the Honorable Robert Moses. 

MR. ROBERT MOSES: Friends of the American Ex- 
press and of the Fair. There's a good deal of significance 
in the location of this particular exhibit. It's at the main 
entrance — a large proportion of all the people who come 
to the Fair will pass by here. And it has two main pur- 
poses: one has been emphasized by the previous speaker, 
and I suppose I would put that first — to attract people 
from all over the world and get them to come here. This 
isn't easy to do and it takes an organization like the 
American Express to do it. 

It's not too difficult to explain to people abroad, with 
all the modern media of communication, that there is a 
Fair here and that it would be a wonderful thing to go. 
But it's that question of transportation and cost and all 




I 



Mr. Howard L. Clark, president of American Express Com- 
pany, speaking at American Express World Press Ceremony 
at the Fair. Mr. Robert Moses, Fair president, and Dr. Roberto 
de Mendoza, deputy chief of Protocol at the Fair, are at right. 



that sort of thing. And that's one of the things we've been 
trying to work at, to make it easier for people to get 
here; make it less expensive for them to get here; facili- 
tate their getting into the country through customs and 
immigration, on a temporary basis. 

Well, that's one of the objectives — to bring people 
here from abroad, and that's something the American 
Express can do superlatively well. There's another thing 
— one reason we were so anxious to have this particular 
facility at this location is because so many people will 
come in here, and it gives us an opportunity to move over 
here the big model of the Fair that is now in the model 
room, so that visitors to the Fair can come into this Amer- 
ican Express building and see it — it's illuminated, it's a 
faithful reproduction and scale model. They can see what 
is in the Fair and they can make up their minds what they 
want to see. 

This building, as you can see, happens to be right on 
top of the post office. Those of you who have time might 
go over there and look at it — a remarkable building — 
it was done in jig time by the Fuller Company, ahead of 
schedule. We supplied the building, but the U.S. Post 
Office supplied the interior and all the gadgets. This is 
the latest thing in post offices. When the Fair is over all 
of the interior work, all of the gadgets, all of the ma- 
chinery, will be moved somewhere in this metropolitan 
area and used. 

There's a very close relationship between the mail here 




Discussing the 54-foot replica of the Fairgrounds, are: Mr. 
James A. Henderson, vice president, American Express; Mr. 
Ralph T. Reed, chairman of the Executive Committee, Ameri- 
can Express; Mr. Robert Moses, president of the New York 
World's Fair; and Mr. Howard L. Clark, president of the 
American Express Company. 



and what the American Express does, so we are very 
happy that you're here. You're a little late in starting but 
that I don't think is going to make any difference. You'll 
get this thing done. This structure will be finished on 
time — must be finished on time. And it will be. And 
the Fair will open on the 22nd of April. All I can do 
is repeat that I'm delighted that you are here. Thank you. 

DR. de MENDOZA: Ladies and gentlemen, the first 
acknowledgement to the message sent has just been re- 
ceived. It's addressed to CLARK PRESIDENT and the 
text: MESSAGE FROM WORLD'S FAIR RECEIVED. 
DELIGHTED TO LEARN OF AMERICAN EXPRESS 
PAVILION. ASSURE YOU OF OUR ALL-OUT CO- 
OPERATION TO PROVIDE MAXIMUM ATTEND- 
ANCE AT WORLD'S FAIR FOR GREAT BRITAIN 
AND IRELAND, signed ELIOT Vice president and 
general manager. 

I should like now to have the honor of presenting 
some high officials of American Express Company. Mr. 
Ralph T. Reed, chairman of the executive committee, and 
formerly president of American Express. 

MR. RALPH T. REED [Chairman of Executive Com- 
mittee, American Express Company]: Thank you very 
much for the honor of being here with Mr. Clark and 
Mr. Moses and all of our associates. I look back to the 
World's Fair of years ago when Dick Taylor and I used 
to roam these paths day and night with the chairs that 
you are operating. We're not doing it this time. But I'm 



sure with this building, we're going to have the publicity 
which we would like, and I think we are going to be able 
— in fact I know we are going to be able to bring people 
here from all over the world. And we'll try to help Mr. 
Moses put this thing over in a big way. Mr. Moses, we 
appreciate everything you've done for us. Thank you 
very much. 

DR. de MENDOZA: Thank you, Mr. Reed. Now I 
should like to present Mr. Robert R. Mathews, senior 
vice president and director. 

MR. ROBERT R. MATHEWS [Senior Vice President 
and Director, American Express} : Thank you Dr. de Men- 
doza. I think everything has been said about our pleasure 
at being here and how much we are looking forward to 
our association with the Fair next year. Thank you. 

DR. de MENDOZA: Thank you, Mr. Mathews. Mr. 
Clark B. Winter, vice president and treasurer. 

MR. CLARK B. WINTER [Vice President and Treas- 
urer, American Express]: In the interests of time and 
because of all these workmen here, I'll just wave my hat. 

DR. de MENDOZA: Mr. George W. Waters, vice 
president, Credit Card Division; Mr. John D. Stewart. 
vice president. Travel Division; Mr. James A. Hender- 
son, vice president. Travelers Cheque Division; Mr. 
Robert D. Beals, executive vice president. Wells Fargo 
& Co. ; Mr. Everett Hicks, vice president, International 
Freight Division; Mr. Winfield K. Reynolds, vice presi- 
dent. Money Order Division. 



THE AMERICAN EXPRESS EXHIBIT 

will occupy 

a 26,000 sq. ft. site 

in the 

s Industrial 




AMERICAN EXPRESS COMPANY 



AMERICAN EXPRESS 



MR. HOWARD L. CLARK, President 

MR. RALPH T. REED, Chairman of the Executive Committee 

MR. ROBERT D. BEALS, Executive Vice President, Wells Fargo & Company 

MR. ROBERT R. MATHEWS, Sen/or Vice President and Director 

MR. CLARK B. WINTER, Vice President and Treasurer 

MR. GEORGE W. WATERS, Vice President, Credit Card Division 

MR. JOHN D. STEWART, Vice President, Travel Division 

MR. JAMES A. HENDERSON, Vice President, Travelers Cheque Division 

MR. EVERETT HICKS, Vice President, International Freight Division 

MR. WINFIELD K. REYNOLDS, Vice President, Money Order Division 



NEW YORK WORLD'S FAIR 1964-1965 CORPORATION 

Flushing, N. Y. 11380 Tel. 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretary of the Corporation and Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer