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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

austrian pavilion 

april 26, 1963 

GROUNDBREAKING AT THE NEW YORK WORLD'S FAIR 1964-1965 




Excerpts from transcriptions of remarks by Aus- 
trian and World's Fair officials at groundbreaking 
ceremonies for the Austrian Pavilion, New York 
World's Fair, Friday, April 26, 1963. 



RICHARD C. PATTERSON: [Chief of Protocol]: 
Mr. Consul General, Mr. Commissioner General, Gover- 
nor Poletti and ladies and gentlemen. This groundbreak- 
ing ceremony for the Austrian Pavilion is of very great 
importance to all of us. When it rises on this site it will 
stand as a symbol of a country rich in historical and cul- 
tural traditions. It will also serve to remind us of the 
great progress that has been made by Austria since the end 
of the last World War. 

The first speaker is the vice president of the World's 
Fair in charge of International Affairs and Exhibits, for- 
mer governor of the state of New York, the Honorable 
Charles Poletti. 



THE HONORABLE CHARLES POLETTI: Commis- 
sioner General, Commander Markhof, Consul General 
Willfort, my good friend Mr. Spitz and officials of the 
World's Fair. We are very happy indeed to have Austria 
among our international participants. We hope that the 
millions of visitors that will come here will appreciate the 
glories of the culture and traditions of that country, and 
also get to understand and appreciate and admire some- 
thing that's unique in the world, that gemuchlich spirit of 
Austria. We are delighted to participate in this very sig- 
nificant occasion. Thank you. 

RICHARD PATTERSON: Thank you very much 
Governor. Our next speaker is one of Austria's most prom- 
inent business executives, president of the American 
Chamber of Commerce in Austria, and head of the Vienna 
Chamber of Commerce and other organizations. Let me 
present him. He's the Austrian Commissioner General to 
the World's Fair, the Honorable Manfred von Mautner- 
Markhof. 

THE HONORABLE CONSUL MANFRED VON 
MAUTNER-MARKHOF: Mr. President, Consul Gen- 
eral, Governor Poletti, Ambassador Patterson, ladies and 
gentlemen. As Austrian Commissioner General for the 
New York World's Fair 1964-1965, I take great pleasure 



Cover: Artist's rendering of Austrian Pavilion which will be "A" shaped in design, to symbolize Austria as a land of mountains 
and tourism, and constructed of wood to symbolize the richness of the timber and industry. Mr. Gustav Peichl of Austria and 
Pisani and Carlos of New York are the architects and The Displayers, Inc. act as coordinators. 

2 © ,96 3 New York World's Fair 1964-1965 Corporation 



in welcoming you to the site of the Austrian exhibit. I 
want to thank you for joining us, for your interest in our 
project. I am pleased to bring you the greetings of all the 
officers and directors of the Institute of Economic Devel- 
opment of the Austrian Federal Economic Chamber, the 
agency in charge of planning and running our pavilion. 

Even though our efforts cannot be interpreted as official 
participation by the Republic of Austria, it will be a par- 
ticipation of the entire economy of Austria. You will 
easily realize that in organizing our project in the way that 
we have, we want to contribute to the success of this great 
Fair, and we want to demonstrate once more the friendly 
relationship we have maintained with your wonderful 
country and population for many many years. 

We Austrians love to take advantage of every oppor- 
tunity to widen and to strengthen our international rela- 
tions because we firmly believe that mutual understanding 
and personal contact are a most important basis for har- 
monious and peaceful life of all people in this world. We 
shall attempt to bring our country, situated in the heart of 
Europe, close to all Americans who have not yet seen it 
themselves. We want to convey to the American public 
not only some of Austria's beauty but we want to give an 
image of our accomplishments, and of our abilities in the 
economic field as well as in the fine arts. 

We realize of course that the true strength of a small 
country lies not so much in industrial mass production but 
in satisfying the idealistic demands and supplying the 




A bulldozer breaks ground for the Pavilion of Austria. Left 
to right: Commissioner General of Austria, Consul Manfred 
von Mautner-Markhof (in bulldozer); Governor Charles 
Poletti, vice president, International Affairs and Exhibits at 
the Fair; Miss Elfriede Mundl of the Austrian Institute in 
New York; and Mr. Robert Moses, Fair president. 




Mr. Otto M. Spitz, Austrian trade delegate in the United 
States (left), is presented with a Fair medallion by Mr. 
Robert Moses, Fair president. 



finest quality. We are proud to state this has always been 
well- received in the American market. We therefore be- 
lieve that our not too large presentation in the Fair should 
be put under the heading of "made especially for you by 
Austria." 

Today's ceremony is for all of us a milestone on our 
road toward becoming an active member of the World's 
Fair community. A road, if I may say so, we are following 
with much sincerity and devotion. This is especially true 
with respect to our trade delegate and representative here 
in New York, Mr. Otto Spitz, who has done a wonderful 
job in assisting us in our endeavor here, and also in respect 
to our chief architect from Vienna, Mr. Gustav Peichl. 

He's a representative of the younger generation of archi- 
tects who has not forgone any effort or time in order to 
create an original and appealing pavilion. The Austrian 
Pavilion symbolizes the meaning of Austria through the 
use of frames in the shape of the capital letter "A." Our 
pavilion is prefabricated in Austria, and it is made of 
wood, a typical Alpine building material. 

Permit me also to thank all the people and organizations 
in the United States which have helped us so efficiently: 
first of all Mr. President, Governor, and all the capable 
and efficient members of your staff. Let me assure you that 
your cooperation not only with the Austrian sponsors, but 
also with our associated firms, as for example our New 
York coordinators, The Displayers Inc., and the architects, 
Pisani and Carlos, is highly appreciated. We are aware of 



the fact that our success depends on your continued assis- 
tance and cooperation. 

With this groundbreaking ceremony, we are expressing 
our desire that Austria's efforts in this Fair shall bring us 
additional friends in the United States of America, and 
contribute to your success, Mr. President, and your distin- 
guished associates as much as to our own. Thank you. 

RICHARD PATTERSON: Thank you Mr. Commis- 
sioner General. Since November 1962 we have been for- 
tunate in having our next speaker living right here in New 
York City. A prominent lawyer and industrialist, he joined 
the Austrian diplomatic service in 1957, and served in 
various positions in Vienna and abroad. I am honored to 
give you the Consul General of Austria in New York, the 
Honorable Johannes Willfort. 

CONSUL GENERAL JOHANNES WILLFORT: Mr. 
President, Mr. Governor, Mr. Commissioner and dear 
friend, ladies and gentlemen. I have also been asked to 
say some words at this groundbreaking, and I have ac- 
cepted with great pleasure, notwithstanding that for rea- 
sons you all know, and which reflect our respect for 
international obligations, my country has not been in a 
position to participate officially in the World's Fair. How- 
ever, we are happy that a solution could be found similar 
to that applied by several other countries in an analogous 
situation. 

The pavilion to be erected by the Austrian Chamber of 
Commerce will endeavor to reflect, very comprehensively, 



as we have just heard, all of the Austrian economy. And 
it intends, moreover, to present to the public the entire 
image of modern, of today's Austria — which is, we be- 
lieve, somewhat different from what generally is the basic, 
the "classic" image of Austria in the minds of the average 
public. 

Austria is synonymous to everybody, has he been on a 
visit to Austria or not, with wonderful landscapes, high 
peaks, with snow and glaciers in the Alps, a multitude of 
lakes and gentle undulated hills and so forth, inviting the 
tourist to relax completely in summer and in winter. Aus- 
tria is, of course, especially well-known for her culture, 
her artistic treasures of the past, be it in form of baroque 
palaces and churches, or in the realm of music — I need 
only mention Mozart or Haydn. 

These aspects are very important ones indeed, we are 
rather proud of them and we do cherish them. But there 
is still another side, especially important for Austria's 
existence: the economic field. Austria has developed into 
a highly industrialized country with very fine, skilled 
labor. The achievements of Austrian industry of today, 
too, will find their due place in this pavilion. 

To present in the overall picture of Austria all this: 
culture, tradition, history, beautiful scenery and pleasant 
life, as well as the economic achievements and stability on 
a geographically and politically difficult and sensitive spot, 
has been the permanent endeavor of Austrian representa- 
tives abroad. And it is, therefore, most gratifying to feel 




The Honorable Johannes G. Willfort, Consul General of 
Austria (left), receives a Fair medallion, presented by Mr. 
Robert Moses, Fair president. 



that the pavilion which is going to stand here in the near 
future, will reflect the complete image of modern Austria, 
and will, consequently, be a most valuable contribution 
toward explaining Austria to the world. 

To conclude, I should like to tender my best wishes to 
the distinguished Commissioner General and his associ- 
ates for a successful, work. I am confident that their efforts, 
with the cooperation and assistance of you, Mr. President, 
of you Mr. Governor, and of your efficient staff, which, 
I am sure, you will give them to the largest possible extent, 
will make the pavilion a real success. Thank you. 

RICHARD PATTERSON: Thank you very much Mr. 
Consul General. Before presenting the final speaker I 
should like to ask the following to take a bow: the national 
architect for the Austrian Pavilion, Mr. Gustav Peichl; 
his two New York associate architects, Mr. Frank Pisani 
and Mr. John Carlos. 

Now ladies and gentlemen and distinguished guests, 
I give you the President of the New York World's Fair, 
the Honorable Robert Moses. 

ROBERT MOSES: I don't know what some of us for 
our bearings would do without the proper instruction. 
Dick Patterson tells us what to do in foreign company and 
Charlie Poletti is a sort of roving Berlitz School. He taught 
us just enough to get by. We could say: Je ne peu pas 
purler Vranqais, mais je comprend tous, or io 11011 posso 
parlare Italiano ma posso comprendere tutto, or Wir 
konnen auch gelaufig deutsch sprechen. That just about 



ends our talent. 

But seriously, I am much impressed with the argument, 
the statement that you don't necessarily have to have a lot 
of acreage and a very big building to present something 
that's significant to the visitors to the Fair. Now as one of 
the speakers here said, you are not going to turn out as 
many motor cars or anything else as General Motors or 
Ford or Chrysler, or it's not an assembly line country — 
you have culture ; you have scenery ; you have the arts, and 
they can be presented very attractively in a small compass. 

I remember a few years ago going over to join General 
Clay and write a report on the Ruhr. While there I went 
to Garmish in Austria and had a wonderful time. I never 
got around to writing the report 'til the last night I was 
there and I had to stay up all night to write it. 

Now we are delighted that you're here. And we think 
you have a lot to show. Again I must emphasize the fact 
that if you just present the best things you have, don't 
worry about the size of the exhibit, don't worry about how 
much money other people are spending, and don't worry 
over the fact that while you have the government blessing, 
you are not strictly speaking a government exhibit. In 
many ways, we would rather deal with the leading citizens 
than with governments. 

Thank you for coming and we'll be in touch with you 
right along. If there is anything that we can do to help 
you to expedite your work, smooth your path, just let us 
know. 



THE AUSTRIAN PAVILION 

will occupy 

a 17,683 sq. ft. site 

in the 

International Area. 




THE AUSTRIAN PAVILION 




CONSUL MANFRED VON MAUTNER-MARKHOF, Commissioner General 
of Austria 

THE HONORABLE JOHANNES G. WILLFORT, Consul General of Austria 

DIPL. ARCHITECT GUSTAV PE1CHL 

DR. FRANZ KIRCHMAIR of the Institute of Economic Development 
of the Austrian Federal Economic Chamber 

MR. OTTO M. SPITZ, Austrian Trade Delegate in the 
United States 



NEW YORK WORLD'S FAIR 1964-1965 CORPORATION 

Flushing 52, N. Y. Tel. 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, CompfroJ/er 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretary of the Corporation and 
Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer