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BEAUTIFUL  BELGIAN  VILLAGE 

APRIL      11,     1963 


GROUNDBREAKING     AT    THE     NEW     YORK     WORLD'S     FAIR    1964-1965 


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Remarks  by  Belgian  and  World's  Fair  officials 
at  the  Belgian  Village  groundbreaking  cere- 
monies, New  York  World's  Fair,  Thursday, 
April  11,  1963. 


AMBASSADOR  RICHARD  C.  PATTERSON,  JR. 
[Chief  of  Protocol]:  Mr.  Moses,  distinguished  guests, 
ladies  and  gentlemen.  I  am  privileged  to  begin  these 
ceremonies  by  presenting  a  man  who  is  an  expert  on 
trade  fairs  and  international  fairs  and  has  spent  most  of 
his  time  in  the  planning  and  development  of  expositions. 
I  am  happy  to  introduce  to  you  my  colleague,  Mr.  Allen 
Beach. 

MR.  ALLEN  BEACH  [Director,  International  Ex- 
hibits] :  Thank  you  Ambassador  Patterson.  Mr.  De  Rijdt, 
Mr.  Vande-Velde  and  Mr.  Moses.  Governor  Poletti,  who 


is  again  abroad  in  behalf  of  the  Fair,  asked  me  to  convey 
his  congratulations  to  Mr.  De  Rijdt  and  Mr.  Vande-Velde 
and  all  those  who  worked  to  bring  the  Belgian  Village  to 
reality.  I  would  like  to  add  that  you,  Mr.  De  Rijdt,  and 
your  associates,  have  come  a  long  way  over  a  rather 
bumpy  road  since  the  first  day  we  met  in  New  York  early 
in  1961  to  discuss  a  Belgian  Village  at  the  Fair. 

I  am  sure  Mr.  Gates  Davison  of  our  International  Divi- 
sion staff,  who  has  worked  most  closely  with  you,  will 
agree  when  I  say  that  if  bulldog  tenacity  is  a  virtue, 
you,  Mr.  De  Rijdt,  are  a  very  virtuous  man.  We  both 
admire  you  for  your  persistence  and  faith  in  the  face  of 
many  problems  and  for  your  desire  to  present  your  gay 
Belgian  Village  to  millions  of  visitors.  Your  determina- 
tion is  evident  today,  as  construction  starts  on  this  164,- 
000  sq.  ft.  site. 

We  are  all  delighted  that  this  village  will  be  in  our 
midst;  I  am  especially  delighted  because  I  witnessed  the 


Cover:  Artist's  interpretation  of  section  of  Belgian  Village  super- 
imposed   on    a    detail    of    Architect    Alfons    De    Rijdt's    blueprint. 


Officiating  at  the  groundbreaking  ceremony  for  the  Belgian  Village:  (left  to  right) 
Robert  Moses,  Fair  president;  Gates  Davison,  of  the  Fair's  International  staff; 
Gerard  Vande-Velde,  associate  pavilion  designer  and  Alfons  De  Rijdt,  designer. 


► 


11963  New  York  World's  Foir  1964-1965  Corporation 


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tremendous  success  of  the  "Belgique  Joyeuse"  designed 
by  Mr.  De  Rijdt  for  the  Brussels  World's  Fair  of  1958 
when  I  was  deputy  director  of  the  U.  S.  Building  and 
Exhibits.  I  recall  many  a  happy  hour  spent  in  the  "Bel- 
gique  Joyeuse,"  enjoying  food  and  drink,  colorful  shops, 
dancers  and  music.  "Belgique  Joyeuse"  was  a  gathering 
place  for  those  who  wished  to  fall  completely  into  the 
spell  of  the  gayety  and  fun  of  old-time  Belgium.  Next  year 
on  this  site  we  will  see  an  even  greater  Belgian  Village, 
created  by  the  original  designer,  Alfons  De  Rijdt  and  his 
associate  Mr.  Gerard  Vande-Velde.  Be  assured  that  I  will 
be  among  the  thousands  present  on  opening  day  to  drink 
a  glass  of  Belgian  beer  and  eat  a  bag  of  pommes  frites. 
Congratulations. 

AMBASSADOR  PATTERSON:  Thank  you  Mr. 
Beach.  May  I  add  that  Mr.  De  Rijdt  also  built  the  Belgian 
Village  which  was  a  prime  attraction  at  the  Chicago 
World's  Fair  in  1933.  His  building  at  the  Brussels'  Fair 
in  1958,  by  all  accounts,  was  the  gayest  and  most  popular 
of  that  remarkable  exposition.  The  Belgian  Village  he 
has  planned  for  our  New  York  World's  Fair  in  1964- 
1965,  will  be,  I  am  told,  one  of  the  largest  and  most 
beautiful  of  our  international  presentations,  with  no  less 
than  120  dwellings,  including  a  church  and  a  town  hall. 


The  New  York  World's  Fair  is  delighted  that  Mr. 
De  Rijdt,  Mr.  Vande-Velde  and  others  have  brought  their 
talents  to  this  Fair.  I  have  the  great  privilege  of  present- 
ing to  you,  Mr.  Alfons  De  Rijdt,  president  of  the  Bel- 
gian Village. 

MR.  ALFONS  DE  RIJDT:  Mr.  Moses,  Excellencies, 
ladies  and  gentlemen.  I  want  to  thank  you  —  all  of  you 
—  American  and  Belgian,  for  making  this  occasion  pos- 
sible. Without  the  outstanding  cooperation  of  the  Fair 
authorities  our  village  would  still  be  a  dream,  and  with- 
out the  help  of  the  Belgian  authorities  it  would  be  an 
empty  dream.  We  shall  create  a  miniature  Belgium  in 
Flushing  Meadow  Park.  Visitors  will  see  buildings  they 
have  seen  in  Brussels,  Antwerp,  Ghent,  Liege,  Mons, 
Bastogne  and  other  cities.  We  hope  our  friends  will  like 
us  more  through  visiting  the  Belgian  Village,  and  we 
hope  those  who  don't  know  Belgium  will  come  to  visit 
her.  We  will  offer  fun,  music,  entertainment  and  fine 
foods,  and  you  will  see  the  work  of  Belgium's  finest 
artisans.  We  will  devote  part  of  the  village  to  Belgian 
industry  —  for  our  small  country  is  an  industrial  giant. 
We  will  show  you  all  the  best  that  we  have.  We  know 
you  will  like  it.  Thank  you. 

AMBASSADOR  PATTERSON:   Thank  you  very 


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I   Blueprint  detail  of  Belgian  Village,  Alfons  De  Rijdt,  architect. 

\ 


much,  Mr.  De  Rijdt.  The  final  speaker,  ladies  and  gentle- 
men, is  the  man  under  whose  watchful  guidance  thou- 
sands of  men  will  continue  to  work  for  some  time  to 
complete  this  greatest  of  all  fairs.  His  task  requires  in- 
finite knowledge,  which  he  has,  with  a  superb  ability  to 
get  things  done.  I  have  the  privilege  of  presenting  to  you 
the  chief  executive  of  the  World's  Fair,  1964-1965,  the 
Honorable  Robert  Moses. 

ROBERT  MOSES:  Ambassador  Patterson,  Mr. 
De  Rijdt,  and  friends.  I  little  thought,  back  in  1939  and 
1940,  that  I  would  be  back  here  again  with  my  former 
associates  at  another  World's  Fair.  One  reason  we  are  so 
confident  of  getting  the  Fair  finished  on  schedule  is  that 
these  same  people  who  worked  for  the  earlier  fair, 
through  the  years  1937  and  1938  —  and  know  all  about 
the  grounds  and  topography,  what's  below  the  surface 
and  above  it  —  are  with  us  again  to  carry  on  the  program. 

I  like  this  Belgian  Village  because,  in  addition  to  rep- 
resenting the  products  of  the  country  and  its  culture,  it 
will  also  provide  a  good  deal  of  play  and  amusement 
which  we  need  in  the  Fair.  It's  always  a  happy  thing  to 
be  dealing  with  professionals  who  know  the  problems 
and  the  time  necessary  to  solve  them.  In  this  case,  we  are 
dealing  with  real  experts. 


Alfons  De  Rijdt  thanks  Robert  Moses,  Fair  president,  for  a  souvenir  medal  of  the  Fair.  In  turn,     ^ 
he  presents  Mr.  Moses  with  a  token  of  his  gratitude.  Gates  Davison,  of  the  Fair  staff,  looks  on.    v 


BEAUTIFUL      BELGIUM,      INC. 

ALFONS  DE   RIJDT,  President  and  Architect,  Beautiful  Belgium,  Inc. 
GERARD  VANDE-VELDE,  Vice  President,  Beautiful  Belgium,  Inc. 


NEW        YORK 
Flushing  52,  N.Y. 


WORLD'S        FAIR        1964-1965        CORPORATION 
Tel.  212-WF  4--1964 

ROBERT  MOSES,  President 

THOMAS  J.  DEEGAN,  JR.,  Chairman  of  the  Executive  Committee 

WILLIAM  E.  POTTER,  Executive  Vice  President 

CHARLES  POLETTI,  Vice  President,  International  Affairs  and  Exhibits 

STUART  CONSTABLE,  Vice  President,  Operations 

WILLIAM  BERNS,  Vice  President,  Communications  and  Public  Relations 

ERWIN  WITT,  Comptroller 

MARTIN  STONE,  Director  of  Industrial  Section 

GUY  F.  TOZZOLI,  (Port  of  New  York  Authority)  Transportation  Section 

ERNESTINE  R.  HAIG,  Secretary  of  the  Corporation  and 
Assistant  to  the  President 

WILLIAM  WHIPPLE,  JR.,  Chief  Engineer