GROUNDBREAKING AT THE
NEW YORK WORLD'S FAIR 1964-1965
Robert Moses } Fair presi-
dent, Frederick R. Kappel,
board chairman of A ,T,&T, }
and Clifton W, Phalen,
president of the Bell Tele-
phone System, break ground
at June 21 ceremony,
The microwave relay tower,
with exposed control room,
which will be featured at
the Bell Telephone System
Remarks by Frederick R. Kappel, board chairman of
American Telephone and Telegraph Company, at the
Bell Telephone System Exhibit groundbreaking cere-
monies, New York World's Fair, Thursday, June 21,
It is a pleasure to be here today to break ground for
the Bell System Exhibit Building for the forthcoming
New York World's Fair. We are looking forward to
April 1964 when this Flushing Meadow Park will be
transformed into a wonderland of cultural and industrial
exhibits, both national and international.
Our plans call for an exhibit that will be truly repre-
sentative of the Fair and of our communications business.
It will illustrate how the Bell System through science and
technology has expanded man's ability to communicate.
It will be a story of communications services that have
been developed to fit the needs and desires of the indi-
(g> 1962 — New York World's Fair 1964-1965 Corporation
vidual, of industry and commerce, and of the Nation.
The relationship to the Fair's main theme — Peace
Through Understanding — will be clearly identified.
We appreciate the importance of the location of this
plot on which we are now standing. For this reason we
have paid particular attention to the design of the Build-
ing as well as to making it suitable for our purposes.
This picture (pull drape) will give you an idea of how
it will look when it is finished. It has two main areas.
This upper section will appear to be floating in air and
will house an original presentation of human communica-
tions from early speech through the use of global and
space networks. Visitors will be seated on a double row
of moving chairs which will carry them through a
sequence of theaters. We are mustering all the ingenuity
and knowhow we can to make this an exciting and memo-
There is an exhibit hall in the lower section actually
appearing to be below ground. Visitors entering directly
from the Ride or from the outside can walk through
exhibit areas showing the development of communica-
tions systems and the science and technology on which
they depend. They will illustrate how man communicates,
the limitations of his abilities in this area and what the
Bell System is doing to extend his capabilities. We will
include some of our newest developments in sending
voices and data over the most advanced communications
channels. Here too we will show our vast land-based
continental network with its world-wide and space-wide
extensions in action.
We will of course include displays and demonstrations
of modern and future telephones and equipment for the
home and office. A large number of the exhibits will
invite the participation of the visitor and we feel sure
that they will be exciting and satisfying.
Our plans also include a tower that will transmit tele-
vision directly from the Fair to local TV stations and to
the networks. How this is done will be on view through
the means of a television control center.
Between now and the time the Fair opens we will con-
tinue to work hard to make the Bell System Exhibit one
of the most entertaining, informative and intriguing
shows on the grounds. We are looking forward to meeting
you back here in 1964.
Remarks by Clifton W. Phalen, president of the Bell
Telephone System, Thursday, June 21, 1962.
Ladies and Gentlemen:
It is a great pleasure for me to participate in this
groundbreaking ceremony with so many of my own
associates and with so many of the distinguished mem-
bers of the World's Fair Corporation. This occasion, too,
is an opportunity for me to salute the gentlemen who
designed this structure, and those who are going to build
it. I find it a very dramatic and a very exciting building,
and I consider it fortunate that it is so, because, under
the leadership of Commissioner Moses, this is going to
be a very dramatic and a very exciting Fair.
You are interested in what part the New York Tele-
phone Company is going to play in it. Our first job is the
operation of this exhibit. We are going to act as host
to millions of people who will come to our Exhibit, and
we're looking forward to showing them the latest devel-
opments in communications. This job is one that I think
we're going to enjoy thoroughly. However, we have
another job, one that we're right in the middle of now
— providing the communications for the Fair itself. We
are determined that this World's Fair is going to have
the best and most modern communications available any-
where in the world. For example, we are going to have
about 10,000 telephones out here, we're going to have
about 250,000,000 conductor feet of wire connecting
these various telephones; included in the 10,000 are
about 1700 public telephones and they are going to be
the latest design. Perhaps later in the day, you'll see
models of them. We hope to have "slip-to-shore" tele-
phone service in connection with the Marina which is
over here toward Flushing Bay, so that anybody who
brings a boat in there and moors it in one of the slips,
will have a telephone right beside their boat and a tele-
phone that will have some special features on it, including
message waiting lights and other features that ordinary
telephones don't have.
We're also going to have a special setup for security
and for emergencies. We're building a special central
office building, a brand new building about a mile away
from the Fair grounds, primarily to serve the Fair grounds.
We're hoping that we can put in an electronic PBX,
which is one of our latest developments, in our own
Pavilion. And, as Mr. Kappel just mentioned, we're going
to top the whole thing off with this microwave radio
tower, which will transmit radio and television from the
Fair to the outside world. We think it's going to be a
great Fair and we're going to give it the communications
service that it deserves.
This is certainly a massive undertaking ; it is one which
is very important to industry in general, to our company,
to our community and state, and to our Nation. Fortu-
nately, it is in the very capable hands of Commissioner
Moses and his associates. I think it's going to be a great
success and we're going to do everything in our power
to make it so.
Remarks of Robert Moses at the groundbreaking for the
Bell System Exhibit at Flushing Meadow, Thursday
morning, June 21, 1962.
Congratulations to the Bell System on the beginning
of a highly imaginative exhibit in the best traditions of
American industry and big business.
This exhibit will demonstrate to the world beyond
question the achievements of private enterprise in a free
society. It will mark the union of capital and labor,
theoretical and applied science, awareness of the discov-
eries and inventions of a new universe, and willingness
to compete in any market open to the talents without let
The Fair is coming along well. We are interested in
quality more than quantity, in genuine attractions rather
than circus announcements and superlatives, in establish-
ing confidence not by promises but by performance.
These are the things which make America great.
pntuittd by (USS) Unitid Statu Stni
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
Flushing 52, N. Y. • Tel.: 212-WF 4*1964
ROBERT MOSES, President
THOMAS J. DEEGAN, JR., Chairman of the Executive Committee
WILLIAM E POTTER, Executive Wee President
STUART CONSTABLE, Vice President, Operations
CHARLES POLETTI, Vice President, International Affairs and Exhibits
WILLIAM A, BERNS, Vice President, Communications and
ERWIN WITT, Comptroller
ERNESTINE R. HAIG, Secretary of the Corporation and
Assistant to the President
MARTIN STONE, Director of Industrial Section
GUY F. TOZZOLI, (Port of New York Authority) Transportation Section
Clifton W. Phalen, Robert Moses } and
Frederick R t Kappel view Exhibit model