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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

french pavilion / f ebruary 5, 1963 



S GROUNDBREAKING AT THE NEW YORK WORLD'S FAIR 1964-1965 




Following is a transcription of remarks by French 
and World's Fair officials at the French Pavilion 
groundbreaking ceremonies, New York World's 
Fair, Tuesday, February 5, 1963. 



AMBASSADOR RICHARD C. PATTERSON, JR. 
[Chief of Protocol]: Distinguished guests, ladies and 
gentlemen. Today we are witnessing the groundbreaking 
for the French Pavilion, as you know — the Pavilion of 
the Spirit of France. The first speaker is Mr. Allen Beach, 



director of our International Exhibits of the World's Fair 
1964-1965 Corporation. Mr. Beach. 

ALLEN BEACH: Thank you, Mr. Ambassador, M. 
Chevalier, Mr. Moses, Mr. Golff, Mr. Pierre, Miss 
Suzanne Bernard, who is Queen of the French Pavilion, 
distinguished guests, ladies and gentlemen. Governor 
Poletti, who is the vice president for International Affairs 
and Exhibits, is missing this ceremony by but one day. 
He returns late tomorrow from Italy where he has final- 
ized the Italian participation in the Fair. I talked to him 
yesterday and he asked me to say this for him. "Please 
convey to Mr. Golff, president of the International Expo- 
sitions, Inc. and his associates; and to Mrs. Mary Lasker 
and her fine advisory committee to the French Pavilion ; 



Cover: The French Pavilion at the New York World's Fair will consist of three buildings of pure geometric design. 
A rectangular structure will house industrial exhibits, Maxim's famous Paris restaurant and a Moulin Rouge dining 
terrace. The second building, a pure white ellipse, will contain a 1500-seat theater where the original "Folies 
Bergere" will be presented. A towering pyramid will contain the Treasures of Versailles, an enormous collection of 
French paintings and art objects. The pavilion will feature a million dollar miniature reproduction of the City of Paris; 
specialty restaurants, and over 200 exhibits dealing with the life and products of France. The pavilion has been 
designed by Sidney L. Katz of Katz Waisman Weber Strauss-Blumenkranz. Contractor: Rand Construction Company. 
Cole Fischer and Rogow will serve as advertising and public relations representatives, and Bill Doll and Company will 
handle the national and international publicity campaign. 



I 1963 New York World's Foir 1964-1965 Corporation 



and to M. Chevalier; my sincerest congratulations on their 
groundbreaking ceremony, as well as my personal thanks 
to all those who have made the French Pavilion possible 
at the Fair. You can all be assured of our fullest coopera- 
tion, and I am confident of your success." 

To this I would like to add my own personal congratu- 
lations. We all know the problems that have been over- 
come in the tremendous effort that Mr. Golff and his 
advisors and associates have put into this project to bring 
it to this point. It was just four-and-a-half months ago 
that Mr. Golff came to our office and heard about our 
long efforts to secure French participation in the Fair. A 
week later, Mr. Golff came back with some associates, 
Mr. Gercine, Mr. Ortuno and some others. He came back 
with a plan. And we liked the plan, but we wanted to 
know more about Mr. Golff. So, a few days later we re- 
ceived letters from officials of several countries for whom 
Mr. Golff had organized exhibitions ; also letters from 
officials from our own Department of Commerce, Depart- 
ment of State, from leading exhibition firms and other 
firms throughout the United States; all praising his work, 
talent and ability, and we were convinced. 




Displaying the World's Fair official medallion presented 
to them at French Pavilion groundbreaking ceremonies 
are honor guest Maurice Chevalier and French Pavilion 
Director Anthony B. Golff. For the Fair: President Robert 
Moses and Director of International Exhibits Allen Beach. 



Mr. Golff and his associates have taken on a challenging 
project. What they have accomplished in a few months is 
tremendous. They may be assured that they have the full- 
est support from all of us. Private industry and cultural 
organizations of France are fortunate that a group like 
Mr. Golff and his team was available. Otherwise, France 
might not have been represented in this great interna- 
tional event in 1964 and 1965. Thank you. 

AMBASSADOR PATTERSON: Thank You, Mr. 
Beach. May I now introduce to you Mr. Leo J. M. Pierre, 
the World's Fair representative for the Chase Manhattan 
Bank. He is also a member of the Advisory Committee 
for the French Pavilion. Mr. Pierre. 

LEO J. M. PIERRE: Thank you, sir. It is indeed a 
great pleasure to be here, and on such a glorious day, 
which shows that Mr. Moses knows how to arrange 
things. Unfortunately, thinking of France today, there 
are black clouds on the horizon, politically speaking, as 
we all know, but I hope, I trust — I am quite sure that 
these clouds will disappear very quickly ; the sky will be 




Suzanne Bernard swings ribbon-bedecked bottle of 
champagne to break it on a bull-dozer during ground- 
breaking ceremonies for the French Pavilion. Watching 
Suzanne, who is Miss French Pavilion, are Anthony B. 
Golff, president of International Exposition Corp., Allen 
Beach, director of International Exhibits, Robert Moses 
and Maurice Chevalier. 



blue and sunny again, and French-American friendship 
will be as safe and secure as it has been through the 
centuries. 

I regret the absence of Mrs. Lasker, who happens to 
be the chairman of the Advisory Committee for the 
French Pavilion at the Fair, and I believe I'm probably 
the only member of this committee present today. The 
Advisory Committee is comprised of a perfectly beautiful 
list of names, and we all feel that just because there have 
been certain difficulties, in setting up this beautiful project, 
it will be very necessary not to make it just a list of dis- 
tinguished names, but to create a real spirit of help and 
dedication and in the name of the Advisory Committee. 
For myself, I should like to say that we intend to be a 
working committee and that we pledge our support to 
Mr. Moses, to Mr. Golff, and to all the dedicated people 
who are trying to have the French flag flying at the 
World's Fair. 

We all feel that it would have been absolutely impossi- 
ble to conceive of such a large and important manifesta- 
tion in New York without France being present. We shall 
do our best — knowing that the 1939-1940 World's Fair 



saw a perfectly magnificent French Pavilion — to have an 
even better one in 1964 and 1965. 

Standing here at my right is a gentleman whom all of 
you know. Who couldn't? I have the great privilege of 
being a personal friend of M. Chevalier. He has become 
a part of the American entertainment world, and many 
of you may remember such magnificent movies as "The 
Love Parade" with M. Chevalier and Jeanette MacDonald, 
and "Gigi," and many others. In "The Love Parade" he 
was a dashing young man, and now, many years later, 
he is still very dashing in "Gigi." 

In Paris, and throughout France in general, he's not 
Monsieur Chevalier, but simply Maurice. May I introduce 
Maurice Chevalier. 

MAURICE CHEVALIER: I have not a speech ready 
to make in such an important circumstance. I only mean 
to say that I'm very proud that I've been asked to be here 
at the birth of the French Pavilion. I am sure that it will 
become something beautiful, as it has to be beautiful to 
be in harmony with what is going to be done all around 
this French Pavilion. All I can say is that I hope it will 



be as beautiful and as deep as the love and as the grati- 
tude that I have for America, and I am sure that it will 
be so because it has to be so and it should be so definitely. 
Thank you very much. 

AMBASSADOR PATTERSON: Thank you, our guest 
of honor. I should like now to present Mr. Anthony B 
Golff, who holds a brilliant post in our coming World's 
Fair, as the director of the French Pavilion. Mr. Golff. 

ANTHONY B. GOLFF: Thank you,Mr. Ambassador, 
Maurice Chevalier, Mr. Moses. In the words of the 
"Marseillaise," the day of glory has arrived. We hope to 
build here one of the finest pavilions that has ever been 
built in any fair anywhere, as a tribute to France, as a 
demonstration of our gratitude to that great nation, and 
by way of presenting to the world the cultures, the prod- 
ucts, and all of the fine things which emanate from 
France. 

We invite you to join us in our efforts and we take 
this opportunity to invite all of French industry and com- 
merce to participate in this great work. Thank you very 
much. 



THE FRENCH PAVILION 



will occupy a 77,000 

sq. ft. site in the 

nternational Area, 

across from the 

Lunar Fountain. 




AMBASSADOR PATTERSON: Thank you, Mr. 
Golff. The next distinguished American whom I shall 
present, like Maurice Chevalier, needs no introduction. 
I give you the distinguished president of the New York 
World's Fair, the Honorable Robert Moses. 

ROBERT MOSES: Dick Patterson, M. Chevalier, and 
friends. Allow me to express briefly the great pleasure 
of the officers of the Fair that this French Pavilion is to 
have an honored place in our demonstration of world 
progress. We rejoice that the French people will not be 
among the few conspicuous absentees but will join New 
York City, our American states and industries and the 
greater part of the globe in promoting peace through 
understanding. 

The common market we offer at the Fair is one based 
on the old Olympic ideal of healthy rivalry far removed 
from all ideologies, the meeting of strong men regardless 
of border, breed and birth. 

I shall sound no discordant notes here. As to the B.I.E., 
we are not, and never could have been, members. The 
New York Fair is not governmental, and our country 



could not join with the B.I.E. otherwise than by treaty 
approved by the Senate. Ours is a two, not a one-year 
Fair; it operates under a charter, rules and regulations 
entirely out of the B.I.E. jurisdiction. These facts have 
been certified and publicized over and over again. And 
the subject no longer constitutes news. 

One look about you at the multifarious activities at 
Flushing Meadow will tell you that we deal here with 
realities and the future — not with cliches, old, unhappy 
far-off things or battles long ago. We recognize past 
glories and memories, but our faces are to the future. 

We raise our voices at my Alma Mater, Yale Univer- 
sity, to the Spirit of Youth, alive, unchanging, under 
whose feet the years are cast. Who but Maurice Chevalier, 
master of song and story, put over not with a leer, but 
with economy of gesture, charm and a glance of the eye, 
so perfectly illustrates, symbolizes and personifies this 
Spirit? He has that rare and precious combination of 
nostalgia and elan vital which is the quintessence of 
France. 

Again, welcome to the greatest show of our times, and 
thanks again for coming to the groundbreaking. 



FRENCH PAVILION ADVISORY 

ANTHONY B. GOLFF, Director of the French Pavilion 



COMMITTEE 



MRS. ALBERT D. LASKER, Chairman 

MRS. HUGH AUCHINCLOSS 

HIS EXCELLENCY HENRI BONNET 

RENE BOUCHE 

JAMES H. BOYCE 

CHARLES BOYER 

MRS. DAVID K. E. BRUCE 

WILLIAM A. M. BURDEN 



THE HONORABLE JEFFERSON CAFFREY 

CLAUDE CARTIER 

PHILIP CORTNEY 

MRS. DWIGHT D. EISENHOWER 

MISS ELIZABETH FAIRALL 

THE HONORABLE JAMES M. GAVIN 

MRS. THOMAS HITCHCOCK 

THE HONORABLE AMORY HOUGHTON 



ALEXIS LICHINE 

GOVERNOR THEODORE McKELDIN 

LEO J. PIERRE 

RICHARD DE ROCHEMONT 

BARON EDMOND ROTHSCHILD 

BRONIER THIBAUT 

LOUIS VAUDABLE 

GEORGE D. WIDENER 



NEW YORK WORLD'S FAIR 

Flushing 52, N. Y. 




UNISPHERE 

pnrnlM n (USS) IWM MM SIMl 



1964-1965 CORPORATION 
Tel. 212- WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Execunve Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM A. BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretory of the Corporation and 
Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer