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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

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May 13, 1963 

Excerpts from transcription of remarks made by 
General Cigar and World's Fair officials at the 
groundbreaking ceremonies, New York World's 
Fair, Monday, May 13, 1963. 

MR. STUART CONSTABLE [Vice President, Opera- 
tions]: Mr. Cullman, Mr. Strauss and members of the 
General Cigar Co., Inc. It is my pleasure to preside at 
what will be one of the most extraordinary ground- 
breakings to take place on this Fair site. The General 
Cigar Company is the only tobacco company represented 
here so far, and we are delighted to have you. I should 
like to present a New York World's Fair medallion to 
Mr. Edgar M. Cullman, president of the General Cigar 
Company, and to Mr. Julius Strauss, chairman of the board. 

Now Mr. Cullman will speak to us and will introduce 
something in the way of groundbreaking which, I under- 
stand, will really astound all of us. 

MR. EDGAR M. CULLMAN [President of the Gen- 
eral Cigar Co., Inc.]: Thank you, Mr. Constable, ladies 
and gentlemen. You know, usually when you come out to 
a place where there's dirt, grass, trees, you think about 
going to a funeral. Looking around here, I don't know 
exactly what I'm out here for. I presume it's to dedicate 
our exhibit — which is not going to be a funeral. 

We of General Cigar appreciate very much your coming 
out here to share with us our pride in breaking ground 
for what we think will be one of the most entertaining 
and interesting exhibits of the 1964-1965 New York 
World's Fair. At the same time we believe our pavilion 
will be one of the most peaceful, complementing in every 
way the Solar Fountain and Pool that will be just across 

Cover: The General Cigar Pavilion, directly across the street from the Solar Fountain and Pool, is a rectilinear building 
amid a generously landscaped area. The architect is Cecil A. Alexander, F.A.I.A., of Atlanta, Georgia. 

1963 New York World's Fair 1964-1965 Corporation 

the road — a garden and patio will occupy a sizeable por- 
tion of this site, which totals approximately 15,000 square 
feet. There will be plenty of benches around the grounds 
and two maple trees will remain on the site, to beautify 
and add some shade. There will be nothing startling about 
the appearance of the building, but it will be simple, dig- 
nified and serene, quite in keeping with the restful 
character of the surrounding landscaping and the Solar 

If our building and grounds accomplish their purpose 
we'll make a worthwhile contribution to the pleasure and 
peace of the millions of World's Fair visitors expected a 
year from now. But there is more, much more to the Gen- 
eral Cigar Pavilion. I ask you to use your imagination in 
visualizing the interior, because I assure you that when 
you see it completed next year, your imagination again 
will be tested, in many unexpected ways. 

We are going to have a magic show, conceived by one 
of the most creative magicians in the country, Mark 
Wilson. Many of you know him as the presiding genie 
on the "Magic Land of Allakazam" television show. If 
I told you much more than this about Mark's magic 
show he would probably make me disappear in a puff 

Stuart Constable, vice president in charge of Operations at 
the Fair, presenting the Fair's medallion to Mr. Edgar M. 
Cullman, president of General Cigar Co., Inc. 


v- - 

of cigar smoke, because he and everybody connected with 
it are keeping the details of this remarkable show com- 
pletely secret until the Fair opens. There will be magic 
surrounding General Cigar, but I am not at liberty to 
reveal anything more. 

While magic will be the highlight of the General 
Cigar Pavilion, there will be many other striking things 
in this building: a variety of unusual displays will tell 
the story of the accomplishment of the cigar industry and 
our company. In the main section of the pavilion there'll 
be an international bazaar at which World's Fair shoppers 
will be able to purchase exotic and unusual specialty mer- 
chandise from all over the world. 

Now I'd like to salute some of the creative people who 
have worked so fruitfully to develop the unusual concept 

of the General Cigar Pavilion. Mr. Tom Byrne, will you 
take a bow please? Tom is the structural display genius 
who organized and related the many striking components 
of the pavilion — magical and otherwise. You know this 
thing just didn't happen ; we worked and worked on it 
and I think we've come up with a rather unusual idea. 

Tom had the able assistance of industrial designer 
George Marek and of consultant and producer Gordon 
Auchinloss. I don't know whether I can point out Mark 
Wilson, he may have disappeared — Mark Wilson over 
there. Now our architect is Cecil Alexander of Atlanta. 
He's the man who made architectural sense from all the 
wild and not so wild ideas of our other people. And finally 
here is Bob Marshall, of the Turner Construction Com- 
pany, who will never finish the job let alone start it, if I 
don't hurry my speech along a bit. Thank you. 


Actress Penny Edwards (Miss Tiparillo) "floats'* over the site of the General Cigar Pavilion at the Fair as General Cigar 
President Edgar M. Cullman turns the first shovelful of earth at the groundbreaking ceremonies. Assisting is magician Mark 
Wilson, producer of the magic show which will be featured in the pavilion. 


Shown here are illustrations of various General Cigar Co. Inc. product wrappers. 




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EDGAR M. CULLMAN, President 

JULIUS STRAUSS, Chairman of the Board of Directors 

THEODORE KAUFMANN, Executive Vice President in charge 

of Production 

PHILIP L. BONDY, Sr., Vice President in charge of Sales 


1964-1965 CORPORATION 

Flushing 52, N. Y. Tel. 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretory of the Corporation and 
Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer