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GROUNDBREAKING AT THE NEW YORK WORLD'S FAIR 1964-1965
HONORARY CHAIRMEN OF THE
INTERNATIONAL ADVISORY COUNCIL
HARRY S. TRUMAN
DWtGHT 0. EISENHOWER
Excerpts from transcription of remarks made by
Hall of Free Enterprise and World's Fair of-
ficials at the groundbreaking ceremonies for
the Hall of Free Enterprise, New York World's
Fair, Wednesday, May 8/ 1 963.
RICHARD C PATTERSON, JR. [Chief of Protocol] :
Distinguished guests and ladies and gentlemen. This is a
very happy as well as an important and significant occa-
sion at which The American Economic Foundation will
mark che beginning of construction for its Hall of Free
Enterprise by planting ten pillars — symbolic of the ten
pillars of economic wisdom — which will rise from the
ground to support a torch and the slogan of the Hail of
Cover: The Hall of Free Enterprise will be a one story building with ten pillars along its front symbolizing the "Ten Pillars
of Economic Wisdom. M Ira Kessler is the architect, The Displayers, Inc., the designers, and Harkavy Associates, Inc., pavil-
1963 New York Worfd's Fair 1964-1965 Corporation
Free Enterprise, The Greatest Good for the Greatest
The first speaker is Governor Charles Poletti. It is due
mainly to his untiring efforts and world-wide travel that
a tour of our International Area will be like an exciting
and colorful trip around the world. It gives me great
pleasure to present Governor PolettiL
GOVERNOR CHARLES POLETTI: Thank you very
much. Ambassador Patterson, President Moses, distin-
guished officials of this Hall of Free Enterprise, I am very
happy to be here. We are delighted to have the Hall of
Free Enterprise in the International Area, because we feel
the message that this pavilion has to convey is a message
that ought to be heralded throughout the world; it cer-
tainly shouldn't be restricted to our own nation. We know
that we cannot foist our preferred system on other coun-
tries, nonetheless we want to do a lot of boasting and a
lot of proclaiming of the advantages and benefits of our
system of free enterprise. I think that there is no better
place to achieve that than at the Fair, and, more specifi-
cally in this International Area that will be visited by
millions of Americans and by important people from
There is another reason why it's more than fitting that
the Hall of Free Enterprise should be at the World's Fair:
if there is any enterprise that is a free enterprise, it is the
New York World's Fair. This Fair isn't the result of a
mandate or a dictate of government; this has come up
as a result of private enterprise, private initiative. We've
had to sell bonds to private people, and private people are
running this Fair without hesitation, without fear as to
what the federal, state or city governments may want us
to do. We are glad to have Free Enterprise here. Thank
you very much.
RICHARD PATTERSON : Thank you, Governor Po-
letti. The next speaker is a very successful businessman
and a dedicated public servant. He is the chairman of the
board of the American Economic Foundation, and he will
give us a brief insight into the objectives of the Hall of
Free Enterprise. Mr. Fred Clark.
FRED CLARK: Ladies and gentlemen, very briefly, the
Hall of Free Enterprise is a non-profit, non-commercial
undertaking to explain through dramatic exhibits the sim-
ple economic facts of life to millions of people throughout
the world, people who either have had no instruction in
basic economic principles or are victims of false propa-
ganda. The exhibit, based upon a quarter century of re-
search, will demonstrate that free enterprise, properly
regulated but unhampered by unwarranted interference,
will always provide the greatest good for the greatest num-
ber in any country, under any political system. Thank you.
RICHARD PATTERSON: Thank you very much, Mr.
Clark. The last speaker is a man whose dynamic career in
the service of the public has been crowned time and time
again with glittering success. He has been called, from
coast to coast, the man who built New York. I take great
pleasure in giving you Mr. Robert Moses.
ROBERT MOSES: Dick Patterson and ladies and
gentlemen. I don't know that there is anything that I can
add to what the previous speakers have said, except by
way of emphasis. What Charlie Poletti says about the
Fair, its inception, origin, what it's driving at, squares
entirely with what all of us on the Executive Committee
have in mind.
I don't need to tell you that it's a very difficult thing to
implement and to put into graphic form — understand-
able form — just what free enterprise is. I find more and
more, when we're talking about what differentiates our
objectives in the United States from those of other nations,
whether they be Iron Curtain countries or others, that it's
a thing that simply cannot be put into words. I assume
that you are going to make this exhibit as graphic and
as understandable as it can be made.
This Fair is dedicated to free competition. We are not
dedicated to building up the federal, state or city govern-
ments, nor private enterprise alone. We want them all
here. We have put a great deal of emphasis on private
enterprise in the sense of successful American business.
The biggest exhibits will be those of the big corporations
like General Motors and Ford. It doesn't necessarily fol-
low that the finest exhibits are the biggest ones, and the
ones on which the most money has been spent. But they
do illustrate probably better than anything else, what
American genius has produced, what it is doing in the
way of employing people, and what its hope is for the
future. And that's why we are glad you're here, and we
hope that you will be sort of a focal point to emphasize
that fact. Thank you.
RICHARD PATTERSON: Thank you, Mr. Moses.
Now instead of breaking ground with the bulldozer, the
participants with Mr. Moses will plant the symbolic col-
umns. Mr. Payson, you're chairman of the steering com-
mittee; will you pJease call the roll for the planting of
these symbolic ten pillars of wisdom?
CHARLES S. PAYSON [Chairman, Steering Commit-
tee, Hall of Free Enterprise}: Ambassador Patterson,
Governor Poletti, Mr. Moses, I am certainly delighted that
you are all here. Before I introduce the people for the
planting of the pillars, Fd just like to say something about
Fred Clark whom Fve known for a great many years.
For years I've watched him organize the American Eco-
nomic Foundation until it was known nation-wide and
world-wide, and I really take my hat off to him. When
he asked me to help hira with this building I was more
than delighted to do so.
We'll now plant the ten pillars of economic wisdom,
while Mr, Fred Clark reads the inscription on each pillar.
Mr, Moses and Mr. Richard Rimanoczy, president of the
American Economic Foundation, will plant the first.
FRED CLARK: Pillar #1 — Nothing in our material
world can come from nowhere or go nowhere, nor can
it be free; everything in our economic life has a source.
Presiding at the official pillar planting for the
Hall of Free Enterprise were: Robert Moses, pres-
ident of the Fair, Governor Charles Poletti, vice
president in charge of International Affairs and
Exhibits, and Richard S. Rimanoczy, president of
the American Economic Foundation, sponsor of
the Hall of Free Enterprise.
Taking part in the planting of the Ten Pillars of Economic Wisdom were: (on
the dais) Charles S. Payson, chairman of the steering committee for the exhibit;
Fred G, Clark, chairman of the American Economic Foundation; FairVice Presi-
dent Charles Poletti; Fair President Robert Moses. Standing behind the pillars:
Richard S. Rimanoczy, president of the American Economic Foundation; Frank
M. Cruger, chairman of the National Small Business Association; Mrs. Mary G.
Roebling, chairman of Women's Cooperation on the Hall steering committee;
Kenneth D. Wells, II, Freedoms Foundation at Valley Forge; Dr. Thomas Shelley,
Foundation for Economic Education; Dr. Howard Kershner, president of Chris-
tian Freedom Foundation; George J, Rogers, board chairman and director of
Canadian Economic Foundation; Joseph J. Francomano, vice president of
Junior Achievement; Mrs. Clyde Runnells, vice chairman of Women's Coopera-
tion on the Hall steering committee; and Dr. Roscoe L West, National Schools
Committee of the American Economic Foundation.
a destination, and a cost that must be paid.
CHARLES PAYSON: Now Mr. Frank Cruger, chair-
man of the National Small Business Association, will plant
the second pillar.
FRED CLARK: Pillar #2 — Government is never a
source of goods. Everything produced is produced by the
people, and everything that government gives to the peo-
ple, it must first take from the people.
CHARLES PAYSON: Now will Mrs. Mary Roebling,
president of the Trenton Trust Company and chairman
of Women's Cooperation on the steering committee of
the Hall of Free Enterprise, step forward with the third
FRED CLARK: Pillar #3 — The only valuable money
that government has to spend is that money taxed or bor-
rowed out of the people's earnings. When government
decides to spend more than it has thus received, that extra
unearned money is created out of thin air, through the
banks, and, when spent, takes on value only by reducing
the value of all money, savings and insurance.
CHARLES PAYSON: Mr. Kenneth Wells, represent-
ing the Freedoms Foundation, will plant the next pillar.
FRED CLARK: Pillar #4 — In our modern exchange
economy, all payroll and employment come from cus-
tomers, and the only worthwhile job security is customer
security ; if there are no customers, there can be no payroll
and no jobs.
CHARLES PAYSON: Dr. Thomas Shelley, represent-
Mr. Clark recites the text of the Ten Pillars of Economic
Wisdom, upon which the exhibits will be based, as each
replica is planted.
ing the Foundation for Economic Education, will plant the
FRED CLARK: Pillar #5 — Customer security can be
achieved by the worker only when management is allowed
by the worker to do the things that win and hold custom-
ers. Job security, therefore, is a partnership problem that
can be solved only in a spirit of understanding and
CHARLES PAYSON: Mr. Howard Kershner, presi-
dent of the Christian Freedom Foundation, Inc., will plant
the next pillar.
FRED CLARK: Pillar #6 — Because wages are the
principal cost of everything, widespread wage increases,
without corresponding increases in production, simply
increase the cost of everybody's living,
CHARLES PAYSON: Mr. George J. Rogers, board
chairman and director of Canadian Economic Foundation,
will plant the next pillar.
FRED CLARK: Pillar #7 — The greatest good for the
greatest number means, in its material sense, the greatest
goods for the greatest number which, in turn, means the
greatest productivity per worker.
CHARLES PAYSON: Mr, Joseph J. Francomano,
administrative vice president of Junior Achievement, will
plant the next pillar.
FRED CLARK: Pillar #8 — All productivity is based
on three factors: 1) natural resources, whose form, place
and condition are changed by the expenditure of 2)
human energy (both muscular and mental), with the aid
of 3) tools.
CHARLES PAYSON: Mrs. Clyde Reynolds, vice chair-
man of Women's Cooperation on the steering committee
of the Hall of Free Enterprise, will plant the next pillar.
FRED CLARK: Pillar #9 — Tools are the only one of
these three factors that man can increase, and tools come
into being in a free society only when there is a reward for
the temporary self-denial that people must practice in
order to channel part of their earnings away from pur-
chases that produce immediate comfort and pleasure, and
into new tools of production. Proper payment for the use
of tools is essential to their creation.
CHARLES PAYSON: Dr. Roscoe t West, represent-
ing the National Schools Committee of the American Eco-
nomic Foundation, will plant the tenth pillar.
FRED CLARK: Pillar #10 — The productivity of the
tools — that is, the efficiency of the human energy applied
in connection with their use — is highest in a competitive
society in which the economic decisions are made by mil-
lions of progress-seeking individuals, rather than in a
state-planned society in which those decisions are made by
a handful of all-powerful people, regardless of how well-
meaning, unselfish, sincere and intelligent those people
PAVILION OF THE AMERICAN ECONOMIC FOUNDATION
51 East 42 Street, New York 17, New York
WITH THE COOPERATION AND SUPPORT OF THE NATIONAL SMALL BUSINESS ASSOCIATION
AND THE FOLLOWING ORGANIZATIONS:
Wiikie Brothers Foundation
Freedoms Foundation at Valley Forge
Foundation for Economic Education
Junior Achievement, Inc.
Christian Freedom Foundation
Notional 4H Clubs
Canadian Economic Foundation
Americans for the Competitive Enterprise Systems, Inc.
Independent Bar Association
Invest-m-Amenca National Council, Inc.
Intercollegiate Society of Individualists
Lincoln Educational Foundation
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
Flushing 52, N. Y. Tel. 212- WF 4-1964
ROBERT MOSES, President
THOMAS J. DEEGAN, JR., Chairman of the Executive Committee
WILLIAM E. POTTER, Executive Vice President
CHARLES POLETTl, Vice President, International Affairs and Exhibits
STUART CONSTABLE, Vice President, Operations
WILLIAM BERNS, Vice President, Communications and Public Relations
ERWIN WITT, Comptroller
MARTIN STONE, Director of Industrial Section
GUY F. TOZZOLI, (Port of New York Authority) Transportation Section
ERNESTINE R. HAIG, Secretary of the Corporation and
Assistant to the President
WILLIAM WHIPPLE, JR., Chief Engineer
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