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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

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Excerpts from transcription of remarks made by 
Hall of Free Enterprise and World's Fair of- 
ficials at the groundbreaking ceremonies for 
the Hall of Free Enterprise, New York World's 
Fair, Wednesday, May 8/ 1 963. 

RICHARD C PATTERSON, JR. [Chief of Protocol] : 
Distinguished guests and ladies and gentlemen. This is a 
very happy as well as an important and significant occa- 
sion at which The American Economic Foundation will 
mark che beginning of construction for its Hall of Free 
Enterprise by planting ten pillars — symbolic of the ten 
pillars of economic wisdom — which will rise from the 
ground to support a torch and the slogan of the Hail of 

Cover: The Hall of Free Enterprise will be a one story building with ten pillars along its front symbolizing the "Ten Pillars 
of Economic Wisdom. M Ira Kessler is the architect, The Displayers, Inc., the designers, and Harkavy Associates, Inc., pavil- 
ion management; 

1963 New York Worfd's Fair 1964-1965 Corporation 

Free Enterprise, The Greatest Good for the Greatest 

The first speaker is Governor Charles Poletti. It is due 
mainly to his untiring efforts and world-wide travel that 
a tour of our International Area will be like an exciting 
and colorful trip around the world. It gives me great 
pleasure to present Governor PolettiL 

much. Ambassador Patterson, President Moses, distin- 
guished officials of this Hall of Free Enterprise, I am very 
happy to be here. We are delighted to have the Hall of 
Free Enterprise in the International Area, because we feel 
the message that this pavilion has to convey is a message 
that ought to be heralded throughout the world; it cer- 
tainly shouldn't be restricted to our own nation. We know 
that we cannot foist our preferred system on other coun- 
tries, nonetheless we want to do a lot of boasting and a 
lot of proclaiming of the advantages and benefits of our 
system of free enterprise. I think that there is no better 
place to achieve that than at the Fair, and, more specifi- 
cally in this International Area that will be visited by 
millions of Americans and by important people from 
other countries. 

There is another reason why it's more than fitting that 
the Hall of Free Enterprise should be at the World's Fair: 
if there is any enterprise that is a free enterprise, it is the 
New York World's Fair. This Fair isn't the result of a 
mandate or a dictate of government; this has come up 

as a result of private enterprise, private initiative. We've 
had to sell bonds to private people, and private people are 
running this Fair without hesitation, without fear as to 
what the federal, state or city governments may want us 
to do. We are glad to have Free Enterprise here. Thank 
you very much. 

RICHARD PATTERSON : Thank you, Governor Po- 
letti. The next speaker is a very successful businessman 
and a dedicated public servant. He is the chairman of the 
board of the American Economic Foundation, and he will 
give us a brief insight into the objectives of the Hall of 
Free Enterprise. Mr. Fred Clark. 

FRED CLARK: Ladies and gentlemen, very briefly, the 
Hall of Free Enterprise is a non-profit, non-commercial 
undertaking to explain through dramatic exhibits the sim- 
ple economic facts of life to millions of people throughout 
the world, people who either have had no instruction in 
basic economic principles or are victims of false propa- 
ganda. The exhibit, based upon a quarter century of re- 
search, will demonstrate that free enterprise, properly 
regulated but unhampered by unwarranted interference, 
will always provide the greatest good for the greatest num- 
ber in any country, under any political system. Thank you. 

RICHARD PATTERSON: Thank you very much, Mr. 
Clark. The last speaker is a man whose dynamic career in 
the service of the public has been crowned time and time 
again with glittering success. He has been called, from 
coast to coast, the man who built New York. I take great 

pleasure in giving you Mr. Robert Moses. 

ROBERT MOSES: Dick Patterson and ladies and 
gentlemen. I don't know that there is anything that I can 
add to what the previous speakers have said, except by 
way of emphasis. What Charlie Poletti says about the 
Fair, its inception, origin, what it's driving at, squares 
entirely with what all of us on the Executive Committee 
have in mind. 

I don't need to tell you that it's a very difficult thing to 
implement and to put into graphic form — understand- 
able form — just what free enterprise is. I find more and 
more, when we're talking about what differentiates our 
objectives in the United States from those of other nations, 
whether they be Iron Curtain countries or others, that it's 
a thing that simply cannot be put into words. I assume 
that you are going to make this exhibit as graphic and 
as understandable as it can be made. 

This Fair is dedicated to free competition. We are not 
dedicated to building up the federal, state or city govern- 
ments, nor private enterprise alone. We want them all 
here. We have put a great deal of emphasis on private 
enterprise in the sense of successful American business. 
The biggest exhibits will be those of the big corporations 
like General Motors and Ford. It doesn't necessarily fol- 
low that the finest exhibits are the biggest ones, and the 
ones on which the most money has been spent. But they 
do illustrate probably better than anything else, what 
American genius has produced, what it is doing in the 


way of employing people, and what its hope is for the 
future. And that's why we are glad you're here, and we 
hope that you will be sort of a focal point to emphasize 
that fact. Thank you. 

RICHARD PATTERSON: Thank you, Mr. Moses. 
Now instead of breaking ground with the bulldozer, the 
participants with Mr. Moses will plant the symbolic col- 
umns. Mr. Payson, you're chairman of the steering com- 
mittee; will you pJease call the roll for the planting of 
these symbolic ten pillars of wisdom? 

CHARLES S. PAYSON [Chairman, Steering Commit- 
tee, Hall of Free Enterprise}: Ambassador Patterson, 
Governor Poletti, Mr. Moses, I am certainly delighted that 
you are all here. Before I introduce the people for the 
planting of the pillars, Fd just like to say something about 
Fred Clark whom Fve known for a great many years. 
For years I've watched him organize the American Eco- 
nomic Foundation until it was known nation-wide and 
world-wide, and I really take my hat off to him. When 
he asked me to help hira with this building I was more 
than delighted to do so. 

We'll now plant the ten pillars of economic wisdom, 
while Mr, Fred Clark reads the inscription on each pillar. 
Mr, Moses and Mr. Richard Rimanoczy, president of the 
American Economic Foundation, will plant the first. 

FRED CLARK: Pillar #1 — Nothing in our material 
world can come from nowhere or go nowhere, nor can 
it be free; everything in our economic life has a source. 

Presiding at the official pillar planting for the 
Hall of Free Enterprise were: Robert Moses, pres- 
ident of the Fair, Governor Charles Poletti, vice 
president in charge of International Affairs and 
Exhibits, and Richard S. Rimanoczy, president of 
the American Economic Foundation, sponsor of 
the Hall of Free Enterprise. 

Taking part in the planting of the Ten Pillars of Economic Wisdom were: (on 
the dais) Charles S. Payson, chairman of the steering committee for the exhibit; 
Fred G, Clark, chairman of the American Economic Foundation; FairVice Presi- 
dent Charles Poletti; Fair President Robert Moses. Standing behind the pillars: 
Richard S. Rimanoczy, president of the American Economic Foundation; Frank 
M. Cruger, chairman of the National Small Business Association; Mrs. Mary G. 
Roebling, chairman of Women's Cooperation on the Hall steering committee; 
Kenneth D. Wells, II, Freedoms Foundation at Valley Forge; Dr. Thomas Shelley, 
Foundation for Economic Education; Dr. Howard Kershner, president of Chris- 
tian Freedom Foundation; George J, Rogers, board chairman and director of 
Canadian Economic Foundation; Joseph J. Francomano, vice president of 
Junior Achievement; Mrs. Clyde Runnells, vice chairman of Women's Coopera- 
tion on the Hall steering committee; and Dr. Roscoe L West, National Schools 
Committee of the American Economic Foundation. 


a destination, and a cost that must be paid. 

CHARLES PAYSON: Now Mr. Frank Cruger, chair- 
man of the National Small Business Association, will plant 
the second pillar. 

FRED CLARK: Pillar #2 — Government is never a 
source of goods. Everything produced is produced by the 
people, and everything that government gives to the peo- 
ple, it must first take from the people. 

CHARLES PAYSON: Now will Mrs. Mary Roebling, 
president of the Trenton Trust Company and chairman 
of Women's Cooperation on the steering committee of 
the Hall of Free Enterprise, step forward with the third 

FRED CLARK: Pillar #3 — The only valuable money 
that government has to spend is that money taxed or bor- 
rowed out of the people's earnings. When government 
decides to spend more than it has thus received, that extra 
unearned money is created out of thin air, through the 
banks, and, when spent, takes on value only by reducing 
the value of all money, savings and insurance. 

CHARLES PAYSON: Mr. Kenneth Wells, represent- 
ing the Freedoms Foundation, will plant the next pillar. 

FRED CLARK: Pillar #4 — In our modern exchange 
economy, all payroll and employment come from cus- 
tomers, and the only worthwhile job security is customer 
security ; if there are no customers, there can be no payroll 
and no jobs. 

CHARLES PAYSON: Dr. Thomas Shelley, represent- 


Mr. Clark recites the text of the Ten Pillars of Economic 
Wisdom, upon which the exhibits will be based, as each 
replica is planted. 


ing the Foundation for Economic Education, will plant the 
next pillar. 

FRED CLARK: Pillar #5 — Customer security can be 
achieved by the worker only when management is allowed 
by the worker to do the things that win and hold custom- 
ers. Job security, therefore, is a partnership problem that 
can be solved only in a spirit of understanding and 

CHARLES PAYSON: Mr. Howard Kershner, presi- 
dent of the Christian Freedom Foundation, Inc., will plant 
the next pillar. 

FRED CLARK: Pillar #6 — Because wages are the 
principal cost of everything, widespread wage increases, 
without corresponding increases in production, simply 
increase the cost of everybody's living, 

CHARLES PAYSON: Mr. George J. Rogers, board 
chairman and director of Canadian Economic Foundation, 
will plant the next pillar. 

FRED CLARK: Pillar #7 — The greatest good for the 
greatest number means, in its material sense, the greatest 
goods for the greatest number which, in turn, means the 
greatest productivity per worker. 

CHARLES PAYSON: Mr, Joseph J. Francomano, 
administrative vice president of Junior Achievement, will 
plant the next pillar. 

FRED CLARK: Pillar #8 — All productivity is based 
on three factors: 1) natural resources, whose form, place 
and condition are changed by the expenditure of 2) 

human energy (both muscular and mental), with the aid 
of 3) tools. 

CHARLES PAYSON: Mrs. Clyde Reynolds, vice chair- 
man of Women's Cooperation on the steering committee 
of the Hall of Free Enterprise, will plant the next pillar. 

FRED CLARK: Pillar #9 — Tools are the only one of 
these three factors that man can increase, and tools come 
into being in a free society only when there is a reward for 
the temporary self-denial that people must practice in 
order to channel part of their earnings away from pur- 
chases that produce immediate comfort and pleasure, and 
into new tools of production. Proper payment for the use 
of tools is essential to their creation. 

CHARLES PAYSON: Dr. Roscoe t West, represent- 
ing the National Schools Committee of the American Eco- 
nomic Foundation, will plant the tenth pillar. 

FRED CLARK: Pillar #10 — The productivity of the 
tools — that is, the efficiency of the human energy applied 
in connection with their use — is highest in a competitive 
society in which the economic decisions are made by mil- 
lions of progress-seeking individuals, rather than in a 
state-planned society in which those decisions are made by 
a handful of all-powerful people, regardless of how well- 
meaning, unselfish, sincere and intelligent those people 
may be. 



51 East 42 Street, New York 17, New York 

Wiikie Brothers Foundation 
Freedoms Foundation at Valley Forge 
Foundation for Economic Education 
Junior Achievement, Inc. 
Christian Freedom Foundation 
Notional 4H Clubs 

Canadian Economic Foundation 

Americans for the Competitive Enterprise Systems, Inc. 

Independent Bar Association 

Invest-m-Amenca National Council, Inc. 

Intercollegiate Society of Individualists 

Lincoln Educational Foundation 


Flushing 52, N. Y. Tel. 212- WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTl, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretary of the Corporation and 
Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer 

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