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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

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OCTO BER 14, 1963 

Excerpts from transcription of remarks made by 
officials of the American-Israel Pavilion and the 
Fair at dedication ceremonies for the American- 
Israel Pavilion at the New York World's Fair, 
October 14, 1963. 

The American-Israel Pavilion 
is situated at the crossroads of the 
Avenues of Asia and Africa, occupy- 
ing a site of 14,438 sq. ft. in a land- 
scaped section of the International 
Area. Rising like a spiral to a height 
of forty-two feet, the pavilion will 
be faced with redwood mahogany; the 
entrances will be decorated with 
stones from Jerusalem and King Sol- 
omon's Mines and the symbols of the 
Twelve Tribes of Israel. In addition to 
the historical, cultural and industrial 
exhibit, the pavilion will include a 
shopping mall for Israeli products and 
a snack bar serving kosher foods and 
Israeli food specialties. 

DR. ROBERTO de MENDOZA [Deputy Chief of 
Protocol] Senator Keating, Mr. Straus, Mr. Caplin, Mr. 
Sitchin, Mr. Weitz, Mr. Moses, Mr. Beach, distinguished 
guests, ladies and gentlemen. A wonderful event has 
brought us together this morning: the dedication cere- 
mony of the American-Israel Pavilion. Rabbi Harold 
Gordon will now give the invocation. 

RABBI HAROLD GORDON: O God of all time, 
whose spirit fills all space, we come before Thee with 
joy and thankfulness as we participate in this dedication 
ceremony for the American-Israel Pavilion at the World's 
Fair. Since Hebraic mortar cemented the foundations of 
American democracy, grant O Lord that both America 
and Israel continue to enjoy each other's friendship and 
support one another's goals. May the waters that wash 
the shores of the Mediterranean and the Atlantic carry- 
aloft on the crests of their waves the good tidings of 
mutual cooperation and amity. 

While others may tear down, we here will build ; while 
others may breathe hostility, we here will speak of brother- 
hood ; while others may hurl their shafts of war, we here 
will stretch forth the hand of peace. May it be Thy will, 
O Father, that this building, linking the largest democracy 

1963 New York World's Foir 1964-1965 Corporotion 

and one of the smallest, will become a beacon light to 
the millions from the four corners of the globe who will 
come to these grounds for inspiration and edification. We 
ask Thy blessing on the creators of this pavilion and its 
supporters, the leaders of the World's Fair, and the distin- 
guished statesmen who will bring us the message this day. 

May our hopes for this structure and the vast collection 
of mankind's material and cultural productivity to be 
displayed here be realized in a world of peace. Amen. 

DR. de MENDOZA: Our first speaker is Mr. Allen E. 
Beach, director of International Affairs and Exhibits at 
the Fair. 

MR. ALLEN E. BEACH; Thank you, Dr. de Mendoza. 
Senator Keating, Mr. Caplin, President Moses, distin- 
guished guests. Governor Poletti is traveling abroad for 
the Fair. I talked to him by phone in Copenhagen yester- 
day and he sent this message to read to you here today: 

"Please tell Senator Keating, Mr. Caplin, Mr. Straus, 
Mr. Sitchin, Mr. Weitz and others present at the ground- 
breaking ceremony that I am sorry I could not be present 
at this important event. Please also tell them that I am 
delighted that there will be an American-Israel Pavilion 
at the Fair. This exhibit will have an interesting as well 
as significant story to portray to the millions of visitors to 
the Fair. This pavilion is also a welcomed and valuable 
addition to the International Area. My best wishes for its 
success go to all that are there today, and to those who 

have worked so hard to make the American-Israel Pavilion 
a reality go my heartiest congratulations." 

This is the message from Governor Poletti. May I add 
my congratulations? Thank you. 

DR. de MENDOZA: Thank you, Mr. Beach. Our 
next speaker is, as we say, the big boss at the Fair. I have 
the honor to give you the Honorable Robert Moses, presi- 
dent of the New York World's Fair Corporation. 

MR. ROBERT MOSES: Senator Keating, Mr. Straus, 
Dr. de Mendoza, friends. I join Governor Poletti in 
thanking the American committee which finally brought 
about this pavilion. 

I've often said that it doesn't make a lot of difference 
how big a pavilion is, or how much money is spent on it. 
Its outward appearance is important, but it is what is 
inside, the imagination and talent that go into the making 
of exhibits, that really counts. Of course, there's always 
a difference of opinion as to what to emphasize — in this 
case, whether you put the emphasis on culture or put it 
on science, you have both, and I assume that both will 
be tepresented here. I also hope there will be something 
about the Dead Sea Scrolls, something about desalination, 
atomic energy, and such things that Technion has been 
working on. 

You all know about the Pieca and the Vatican Exhibit. 
Protestant organizations are well represented as is every- 
thing that touches on religion. As to the countries in the 

Near Ease, most of them are in. We've given a great deal 
of help and support to the new nations among which this 
is one. We've devoted a lot of time to the new republics. 
They are new, they are ambitious, they are enthusiastic. 
They want to create a good impression. They want to send 
their new image around the world. But they lack not only 
the money, but the experience. Many of them have com- 
paratively little to show, especially on the industrial side. 
That s not true of Israel, which has made enormous 
progress in those fields, and has a great deal to show. 
Thank you. 

DR. de MENDOZA: Thank you, Mr. Moses. It is 
now my great pleasure to introduce the chairman of the 
Board of the American-Israel World's Fair Corporation, 
Mr. Harold S. Caphn. 

MR. HAROLD S. CAPLIN [Chairman of the Board, 
American-Israel World's Fair Corp.}: Thank you, Dr. de 
Mendoza. Rabbi Gordon, Senator Keating, Mr. Beach, 
Mr. Moses and other distinguished guests. It is with great 
pleasure that I welcome you, and I wish to express my 
deep appreciation for your presence at this dedication 
ceremony of the American-Israel Pavilion. Several months 
ago, when I was approached by Mr. Sitchin, Mr. Straus 
and Mr. Weitz, and asked to finance this pavilion as an 
investment banker, little did I realize what a mark in 
history we are making. 

As you can see from the sketches of our pavilion, we 

hope to enhance, in a special way, the International Section 
of the Fair. As Americans we can all trace our history 
from other lands. Two thousand years ago, the Romans 
conquered Palestine and drove the Jews from that country. 
Today, the State of Israel exists as the second largest 
Jewish community in the world. The area is just slightly 
larger than the State of New Jersey. The United States 
has the largest Jewish community in the world, and as 
Americans we are proud to take part in the creation of 
the American-Israel Pavilion. 

We expect that this pavilion will depict history from 
thousands of years ago to modern-day Israel. As part of 
this history, one cannot help but remember King Solomon, 
the son of David, the king under whom Israel reached its 
greatest prosperity and glory. Significantly enough, his 
name came from "shalom," a Hebrew word meaning 
"peace." In the fourth year of his reign, 966 B.C., 
Solomon began building a temple. He finished it in seven 
or eight years, and used gold and silver worth as much as 
four billion dollars. His extravagant building eventually 
led to his downfall. 

We here, in recognition of the ultimate destruction of 
most pavilions at the end of the Fair, and because we 
don't have four billion dollars and seven or eight years to 
build, hope nevertheless to create a pavilion at the Fair 
which we know will be a great success. 

Mr. Moses, Senator Keating, in recognition of your 

Memento presented by Mr. Harold S. Caplin, chairman of the 
board of American-Israel World's Fair Corporation, to Mr. 
Robert Moses and Senator Keating: a stone from King Solo- 
mon's Mines with an inscription on a silver plate commemo- 
rating the occasion. 

being here today, and on behalf of the American-Israel 
Pavilion, I take great pleasure in presenting to each of 
you a genuine stone taken from King Solomon's Mines in 
Israel. These stones are small samples of larger ones 
which will grace the entrance walk of our pavilion. 

DR. de MENDOZA: Thank you, Mr. Caplin. I now 
have the honor to present the president of the American- 
Israel Chamber of Commerce and Industry, and chair- 
man of the Advisory Board, American-Israel World's 
Fair Corporation, Mr. Straus. 

MR. NATHAN STRAUS, III. [Chairman of Advi- 
sory Board, American- Israel World's Fair Corporation] : 
Senator Keating, Mr. Moses, distinguished guests, friends. 
I'm here, as you can tell from the introduction, in a dual 
capacity. I'm proud to be here in both of them. The initia- 
tive for this project came from the Chamber of which I 
have been president for the past ten years, since its incep- 
tion. We decided, in the Chamber, when the Israel Gov- 
ernment determined that it would not participate in this 
Fair, that this created a gap which should be filled and 
that we should do something about it. 

We weren't alone in this opinion. We discussed it with 
friends in this country and in Israel. We found not only 
agreement, but, I would say, unanimous enthusiasm on 
the part of everyone we spoke to. We decided that the 
pavilion should perform the function in which the Cham- 
ber is primarily interested: to promote Israel's products 

Shown above at the dedication ceremony for the American- 
Israel Pavilion are: (left to right) Mr. Emil Weitz, vice presi- 
dent, secretary and director of the American-Israel World's 
Fair Corporation; Mr. Zechariahu Sitchin, president and di- 
rector of the American-Israel World's Fair Corporation; 
Senator Kenneth B. Keating; Mr. Nathan Straus, III, chairman 
of the Advisory Board, American-Israel World's Fair Corpora- 
tion; Mr. Robert Moses, president of the Fair; and Mr. 
Harold S. Caplin, chairman of the board and director of the 
American-Israel World's Fair Corporation. 

and services. Buc this is a World's Fair, not simply a trade 
fair, and therefore we should have a project which would 
also depict the history and culture of the Jewish people 
in relation to the Holy Land and the era of the Old 

The American-Israel World's Fair Corporation was 
therefore formed, and the most important thing in a sig- 
nificant venture such as this, is to get proper management 
for it. We released Mr. Sitchin from his position as execu- 
tive director of the Chamber to become full-time president 
of this corporation, and obtained the service of Mr. Weitz 
as vice president and manager of the pavilion. We did the 
same thing in getting an underwriter to raise the funds 
after initial capital was put in by a few of us who initiated 
the project. 

We have Mr. Caplin, who has a fine reputation and 
has lived up to it in operating this phase of the venture 
on the highest possible level. We have a fine architect, 
Mr. Ira Kessler. We have competent builders, Mr. Gold- 
man and Mr. Kagan, who report that they are right on 
schedule and will get us open on time. We have a capa- 
ble interior designer who is doing a good job for us, 
Mr. Zvi Geyra. And we are grateful, also, to our attorney, 
Judge McGoldrick, who has gotten us through the legal 
requirements in fine form. 

And we are ready to go. I am confident, as chairman 
of the advisory board of this venture, and as president of 

the American-Israel Chamber of Commerce, that when 
this Fair is over and we look back upon the accomplish- 
ments of our Chamber for the first decade, this pavilion 
will represent the finest single contribution that our Cham- 
ber has made to the achievement of its goals during those 
first ten years. Thank you very much. 

DR. de MENDOZA: Thank you, Mr. Straus. It is now 
my privilege and great pleasure to introduce the Honor- 
able Kenneth B. Keating, Senator from New York. 

doza, Rabbi Gordon, Mr. Moses, Mr. Straus, Mr. Caplin 
and members of the board of this Corporation. We are 
gathered here today to give tangible expression to what 
only a short time ago was simply an idea in the minds of 
public spirited citizens. In a sense, the creation of the 
American-Israel Pavilion is the reflection on a smaller 
scale of the inspiration which created the entire Fair. 
The recognition that the world's boundaries grow smaller 
every day, and that now we must work for closer economic 
ties, better understanding and peaceful cooperation with 
all nations of the world, was the inspiration for both this 
building and for the Fair itself. 

The United States, which, it has been pointed out, con- 
tains the largest Jewish community in the free world, is 
proud of its contribution in helping Israel. With United 
States encouragement, Israel has brought its own re- 
sources to a state of development at which it now con- 

tributes substantially to other new nations seeking higher 
material and cultural welfare. And, I might say, if all our 
friends and allies did as much proportionately as this 
small, courageous State of Israel in assisting the under- 
developed countries, we would have quite a different 
world in which to live. 

The contributions to the western world from the area 
which is today Israel actually started, as we all know, 
thousands of years ago, for it is this Holy Land of Israel 
which contributed the origin of the Judaic-Christian 
ethics. It's almost prophetic that this site lies physically at 
the corner of the Avenues of Asia and Africa and close 
to the Vatican Exhibit and Protestant Center. 

This pavilion will be a sculptural expression of the 
Hebrew concept of "Aliyah," the surging impulse of hope 
rising over despair. The eternal dynamism of those laws 
on which our western culture is still based underlies the 
architecture of this pavilion. The American-Israel Pavilion 
will encourage the viewer to picture himself as part of the 
life and times of the people of the Holy Land, so that he 
can more readily appreciate the significance of the an- 
tiquity and of the sculpture which he will see. 

This pavilion is a worthy tribute to the enduring vitality 
of the ethical precepts that were born some four thousand 
years ago. It is both a personal pleasure and a great privi- 
lege for me to be part of the official dedication of this 
American-Israel Pavilion. Thank you. 

IMdn c i~«m bj (UsS) *"« sum u— i 


MR. HAROLD S. CAPLIN, Cho/'rmon of the Board and Director 

MR. ZECHARIAHU SITCHIN, President and Director 

MR. EMIL WEITZ, Vice President, Secretary and Director 


MR. NATHAN STRAUS, III, Chairman of the Advisory Board and Director 

MR. MYRON ANGEL, Director 




MR. MAXWELL M. RABB, Director 


MR. ZVI GEYRA, Art Director 

1964-1965 CORPORATION 
Flushing, N. Y. 11380 Tel. 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Choirman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretory of the Corporation and Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer