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Dedication Ceremonies at\he New York World's Fair 1964-1965 

V I L I O N O F lhjt ' 


BER 10, 1963 



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will maintain the 
atmosphere of the French Quarter of New 
Orleans. The exhibits will depict various 
areas in which Louisiana is famous, includ- 
ing agriculture, industry, petro-chemical 
complexes, opera and Mardi Gras festivi- 
ties. Saputo & Rowe, Albert C. Ledner, Fur- 
man & Furman and Rader and Associates 
are the architects and engineers. 

Excerpts from transcrip- 
tion of remarks made by 
officials of Louisiana and 
the Fair at the dedication 
of the Louisiana Pavilion 
at the New York World's 
Fair, October 10, 1963. 

DR, ROBERTO de MENDOZA [Deputy Chief of 
Protocol]: Secretary Martin, Mayor Schiro, General Pot- 
ter, distinguished guests and ladies and gentlemen. The 
Pavilion of Louisiana which we are dedicating today will 
house exhibits depicting the culture, history, achievements 
and aspirations of the state, and will create the atmosphere 
of charm and the many attractions of that great and lovely 

Our first speaker today is General William E. Potter, 
executive vice president of the New York Worlds Fair. 

Jim Reify, Mayor Schiro, friends. This country was discov- 

d through two great rivers: the St. Lawrence and the 
discovery from the north, and New Orleans and the Mis- 
sissippi and the discovery from the south. I think for a 
hundred years the center of this country existed because of 
New Orleans and Louisiana and the Mississippi River. 
With the exception of Texas, no part of the country has 
been under more flags than has Louisiana. Many different 
cultures, many different nationalities exist in your state. 
And I think the history of New York City, and every 
other place where there are melting pots ? has shown that 
those places go forward faster, do better thi; have 
greater futures. 

I want to compliment the Governor, his staff, the back- 
ing that this staff got from New Orleans, the discovery of 
Mr. Lupo and the imagination that he has put into the 

I would at this time like to present official medallions 
of the Fair. First, to Secretary Wade O, Martin, Jr., and 

Secretary Martin would accept one also, for the Honor- 
able Jimmie Davis, Next, the Honorable Victor H. Schiro, 
Mayor of New Orleans ; Jim ReiJy ; Mr. Lupo ; Mr. George 
H and Mr. William Eden. 

I will now call on Secretary Martin to speak for the 
Govern i 

HON. WADE O. MARTIN, JR. [Secretary of the 
State of Louisiana]: Thank you very much. Mr. Moses, 
General Potter, Ambassador Patterson, Mayor Schiro and 
other distinguished guests and friends. I'd like to say that 
lm very honored to be here today and to represent Gov- 
ernor Davis. I am sorry, as you are, that Governor Davis 
could not join u 

All of us in Louisiana have watched the progress of the 
Louisiana exhibit at the Fair, and all of us are gratified. 
At long last, the hard work and the vision of those charged 
with the responsibility for this exhibit has been rewarded 
by these ceremonies today. 

This project stag my imagination, as I'm sure it 

must yours. During all the time I've served as Secretary 
of State I have seen Louisiana embark on many interesting 

1963 New York World's Fair 1964-1965 Corpora Hon 

The Honorable Wade O. Martin. Jr.. 

Secretary of the Stale of Louisiana. 

speaking at the dedication ceremonies 

for the Pavilion of Louisiana at the Fair. 

Shown on the bulldozer are: (left to right) 
Mr. fames S. Reily, chairman of the Louisiana World's Fair 
Commission; Mr. Thomas /. Lupo, chairman of the 
World- A-F airs Corporation; the Honorable Wade O. Mar. 
fr. y Secretary of the State of Louisiana: the Honorable 
Victor H. Schiro. Mayor of New Orleans (wearing hat) : 
and Mr. Robert Moses, president of the Fa 

projects. There has never been anything equal to this one. 
Our regular and continuing programs, designed to bring 
u Yorkers and people from throughout the world to 
ely Louisiana, are usually exciting enough — -but now 
we are really fascinated with the challenge of bringing 
Louisiana, symbolically at least, to New York and to the 
70 million Fair viskoi 

Naturally, I can't go into detail, but I think our plans 
are very interesting and I'd like to tell you a little about 
them. Through die opportunity afforded us by the Fair, 
shall accomplish two major objectives, both of which 
shall contribute greatly to the overall success of the Fair 
we envision it. In brief, we will reemphasize the world- 
nous fun and the food to be found in New Orleans and 
- other cities, v hile at the same time dramatically em- 
phasizing the fabulous future that lies ahead for all who 
settle among us, either for recreation, industrial or agri- 
cultural progress, or for retirement. 

It was almost two years ago that Louisiana began this 
program actively. Mr. jim Reily, one of our most capable 
public servants of long standing, was entrusted by Gov- 
ernor Davis with the responsibility of formulating a com- 
mission on state level, to devise v and means whereby 
Lo u i ould be represented at your Fair. This com- 

mission studied many proposals, and of all those sub- 
mitted, the one finally chosen was the one for which we 
are tu f he earth here rh s morning. 

There are no state funds involved in this project. It 
will be constructed with private funds, and as a native 
Louisianian I know the tremendous potential of our state. 
1 am as familiar as anyone with the achievements, the ex- 
pectations, the hopes and desires of more than three mil- 

n people who make up our state's population. It will be 
a tremendous job to try to capsule all of these things into 
one package, but we are confident that those who have 
charge of it will do a commendable y No representan 

ana would be complete unless it exhibited the 
spirit and the determination of a state that, during its life- 

ne, has been beset with virtually all of the trials and 
tribulations that die human i can conjure. 

Our history, as the Genera! told you, is a colorful one 
indeed. It is favored by the unique contributions of more 
than a score of ethnic groups and nationalities — the 
French, the Spanish, the English, the Italians, the Ger- 
mans- -all; these left their imprint upon a land which is 

as cosmopolitan as any area of the world today, 

I hope that this exhibit will depict with accuracy and 
with drama, the emergence of Louisiana as one of the 
lustrial leaders of this nation. All this, mind you, while 
still retaining the unique charm and flavor of the Old 
World, which attracts visitors by the millions to our eoun- 
le annually. 
As the chemist in the clinical atmosphere of the labora- 
tory will blend various ingredients into a predetermined 

formula, so have we in Louisiana through the centun 
blended our resources, natural and human, into a com- 
pound without equal in the western hemisphere. And we 
hope to bring that to you here in New York. 

Time — -the eternal leveling agent — has provided us 
with the will not to succeed, but to excel. And if this exhi- 
bition approaches the Louisiana story, it will be one of the 
most spectacular at the Fair. It will be an enduring credit 
to you, Nfr. Moses and Mr, Reily, and to Tommy Li 

td all those who helped to insure its existence. In con- 
structing this pavilion, Louisiana is accepting a challenge 
to show itself as it real I v is 

We bring you all that our state has garnered from the 
centuries. We will portray a culture which developed from 
the Acadians who came down to our Evangeline country* 
id the Spanish and the French and the Italian, the Ger- 
man and the Greek, and missions of people who came to 
Louisiana from all corners of the world. 

We brii 3 ou an agriculture blended together all 
the fine blood that has gone to make up our sovereign 
state of Louisiana. Not only will our tremendous petro- 
chemical complexes, our sulfur, timber and other natural 
resources be shown, but we'll show you also our great 
industries that developed from seafood and other 

od for which we are universally known. 

We will bring you our opera, and present to you an 
image extending from the realm of dignified leadership 

which has made history throughout the nation. We bring 

u our Mardi Gras kings, Rex, nights in the old Vieux 
Carre, our spring fiestas and a live carnival parade down 
\our Avenue of Americas, 

1 want now to recognize some of the members of our 
party, at Governor Davis' request, Mr. James Reily sur- 
rounded himself with the council and advice of some of 
our state's leading industrialists, labor leaders, statesmen, 
former governors, and through their diligence and their 
recommendations, they adopted an excellent concept pre- 
sented to them by Tommy Lupo, chairman of the board 
of directors of World-A-Fairs Corporation, 

We thank another member of our official party, the 
Honorable Ge Healy, jr., editor and chief of one of 

the south' s largest and oldest newspapers, the Times Pica* 
yune, for his help and intercsr George is an astute re- 

rter as well us editor. 

Also at the Governor's specific request I want to present 
Vic Schiro who is indeed a jorous politician, a good 
one, fine traveling companion and the Mayor of Americ 

st interesting city — New Orleans. 

Also here with us, is General William Whipple, Jr., 
director general of Engineering at the Fair, of us 

in Louisiana know General Whipple and we have fol- 
lowed his progress with very great interest. And a tes- 
timonial of our appreciation for you. General Whipple, 
I hope you will accept this plaqu inting you as an 

Honorary Genera! in charge of Engineering for the Lou- 
isiana World's Fair Commission, in recognition of your 
services to Louisiana and to the Fair. 

And now my friend General Potter, Ambassador at 
Large for Louisiana — on behalf of Governor Davis I 
give you this tribute, appointing you an Honorary Admi- 
ral on the Governor's staff of Louisiana, 

I am happy that one of America's outstanding person- 
alities and builders is here, and on behalf of Governor 
Davis, I'd like to pay a tribute to him. Mr. Moses, it's a 
real privilege to have met you and as of this moment you 
are designated Official Honorary Planner of the State of 

In closing, in behalf of the Louisiana World's Fair 
Commission, Governor Davis, the chairman of the 
World's Fair Commission, the Honorable James Reily and 
myself, I want to thank each and every one of you for your 
great courtesy, your kindness and consideration and un- 
derstanding that you have shown to our state. Thank you 
very much. 

DR. de MENDOZA: Thank you, Secretary Martin. 
Our next speaker has also had clo sodation with Lou- 
ma. In 1946 he a rector of arterial planning for 
New Orleans. I have the honor to give you the president 
of the New York World's Fair Corporation, the Honor- 
able Robert Moses. 

MR. ROBERT MOSES: Dr. de Mendoza, frien 

We're delighted that you're here. I like the combination 
of the government and private enterprise — you have the 
government interested in the government exhibit as such 
and private enterprise showing what has been done in 
Louisiana by people under our American private enter* 
prise system. I'm sure it's going to work out very well 
here. It has so far. And the result is that you're going to 
have a first-rate pavilion and first-rate exhibits in compe- 
tition with other things that you see around you — other 
states, some larger than others — some working in combi- 
nation, like the New England States. In addition to the 
states, we have industries and foreign governments, the 
U.S. Government, the City of New York, and a good deal 
of amusement represented here. 

There may be a certain amount of mopping up to do at 
the end, a certain amount of pressure — there always is 
in big jobs, but I think we are reasonably on schedule. 
Excepting for a very few minor contracts and objectives, I 
see no reason to suppose that the Fair won't be ready and 
open on the 22nd of April, 

All I can add is that I hope you look around and see 
what we're doing here, and I hope it pleases you. And 

Q particularly anxious that you come bade to see what 
we've done, what your exhibit is like, what place it has in 
the scale of things here, and above all — allow enough 
time when you come back after the opening of the Fair, 
Dp see this rhing in a leisurely fashion. Thank you. 


THE HONORABLE JIMMIE H, DAVIS, Governor of the State of Louisiana 

THE HONORABLE JAMES S. REILY, Chairman of Louisiana World's Fair Commission 

MR. THOMAS J, LUPO, Chairman of World-A-Fairs Corporation 

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Flushing, N. Y. 11380 
Tel- 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETN, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretary of the Corporation and Assistant to the President 

WILLIAM WHIPPLE, JR„ Chief Engineer 

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