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SEPTEMBER 19, 1963 




Cornerstone Laying Ceremony at the New York World's Fair 1964-1965 


The Mexican Pavilion will be adjacent to the Fair's symbol, the Unisphere®. Its concave walls will 

architecturally complement the sphere's contours. The building will cover approximately 13,180 

feet and the remainder of the plot will be partially covered by a rectangular pool, in the center 

of which will be a piece of native sculpture. Columns of steel and concrete will support the entire 

building. The roof will have a translucent circular center which will serve as a lantern, filtering light 

throughout the exhibit hall. The hall will contain three 

stories of exhibits and displays. The United Mexican 

States will use native materials in the construction of the 

exhibits, such as "tezontle" (a reddish, porous stone) 

and white marble. The front walls will be built of 


'. > 

Excerpts from transcription of remarks made by- 
Mexican and World's Fair officials at corner- 
stone laying ceremonies at the New York 
World's Fair, Thursday, September 19, 1963- 

[Chief of Protocol]: Your Excellencies, Mr. Consul 
General, Mr. Moses, Governor Poletti, ladies and gentle- 
men. We have gathered here this afternoon for an 
auspicious and important ceremony — the laying of the 
cornerstone for the Pavilion of Mexico. This ceremony is 
part of the many colorful events of Mexico Week in 
New York, which started last Friday by proclamation of 
the Mayor of the City of New York, to commemorate the 
153rd anniversary of the independence of Mexico, on 
September 16, 1810. The ceremony that opened Mexico 
Week was attended by former President Aleman and 
others, last Sunday evening at Wall and Williams Streets, 
where ten to fifteen thousand Mexicans and Americans 
celebrated the anniversary of independence. 

We are honored on this occasion, by the many distin- 
guished guests here with the Mexican Ambassador to the 
United States. The beautifully designed Pavilion of 
Mexico will be outstanding among the many architectural 
marvels at the Fair; its location, facing the Unisphere®, 
is truly privileged. 

The first speaker, on this auspicious and festive occa- 
sion, is a well-known attorney and former governor of 
die State of New York. He knows and loves our good 
neighbor south of the border. He has made enthusiastic 
efforts during the last three years, to promote the participa- 
tion in the Fair of ail the sister republics of the Americas 
so that they may have the unique opportunity the Fair 
offers to illustrate to the peoples of the United States their 
history, culture, achievements, potential and aspirations. 
I have the high honor to present the former governor of 
the State of New York, Charles Poletti. 

of International Affairs and Exhibits]: Ambassador Pat- 
terson, Ambassador Carrillo Flores, Excellencies, Consul 
General, our president, Mr. Moses. I'm very happy to par- 
ticipate with you on this gay occasion. It was heartwarming 
to feel that the people of Mexico, and particularly your 
President, were so ready and anxious to come to this New 
York World's Fair. I want to say a special word about Mr. 
Tello, your Minister of Foreign Affairs, who was gracious 
enough to receive us — Mrs. Poletti and myself and 
others who travelled in many countries throughout the 

1963 New York World's Fair 1964-1965 Corporation 

Gathered at the Administration Building of the 
Fair Corporation, left to right, are: The Honorable 
Eugenio V. Pesqueira, Consul General of 
Mexico; Dr. Lev Zetlin, New York Associate 
Architect; Mr. forge Canavati, Commercial 
Attache of the Mexican Embassy ; Mr. Miguel 
Guajardo. Coordinator of the Mexican National 
Tourist Council; Mrs. Charles Poletti; His 
Excellency Antonio Carrillo Flores, A??ibassador of 
Mexico; Mrs. Adolf o Huerta; The Honorable 
Richard C. Patterson, Jr., Chief of Protocol 
New York World's Pair; and Mr. Adolf o Huerta, 
Deputy Director of Co?n?nerce of the Ministry 
of Industry and Commerce of Mexico. 

After the official cornerstone laying for the 
Pavilion of Mexico at the Fair, a pinata party was 
held on the lawn of the Administration Building. 

world. We- met heads of scares and miniscers and prime 
ministers, but Mr. Tello always stands out in my mind as 
one of the most distinguished, learned and cultured gen- 
tlemen that we have met in any part of the world. 

We greet the presence of Mexico at this Fair — Mexico 
stands as a stalwart friend in the democratic free world, 
and Mexico stands as an encouragement and a guide to 
other countries in Latin America. 

We at the New York World's Fair have felt from the 
Very beginning that special importance should be given to 
our neighbors and our friends of this hemisphere ... so 
our principal avenue, from the main entrance where 60-65 
percent of the people will enter — coming down diago- 
nally to the Unisphere 1 - — we are calling the Avenue of 
the Americas. On that avenue, we're grouping all the 
countries of this hemisphere that will participate in the 
Fair. We are pleased that Mexico will be at the very apex 
of that segment of the International Area. 

Mr. Ambassador, on behalf of the International Divi- 
sion, and on my personal behalf, I want to say that we are 
thrilled, delighted and excited that Mexico will be with 
us in 1964-1965. We are ready to do all we can to be of 
assistance in achieving an astounding and successful pavil- 
ion and we look forward to working together and getting 
to know each other better, and thereby to build and in- 
tensify the bonds of friendship that we want very much 
to exist between the people of the United States and the 
people of Mexico. Thank you, very much. 

nor Poletti. 1 now have the honor to present a great 
American who has had very close to his heart the success 
of the Pan American Highway project in which Mexico 
has played such an important part. He has dedicated his 
life to the service of the public, and his energy, organiz- 
ing ability, and his creative genius have already assured 
the success of this, the greatest Fair in the history ot die 
world. I have the high honor to present to you the chief 
executive officer of the New York World's Fair Corpora- 
tion, Mr. Robert Moses. 

MR. ROBERT MOSES [President, New York World's 
Fair Corporation]: Distinguished representatives of Mex- 
ico, Ambassador Patterson, Governor Poletti and friends. 
There's very little 1 can saj to supplement what Governor 
Poletti has said. I do want to take this opportunity to say 
what I've often said before and can't say too often: we 
wouldn't he anywhere with the International Section of 
this Fair if it weren't for Charles Poletti. 

I'm constantly reminded of the fact that we in this part 
of the world, in this hemisphere, ought to stick together. 
Canada, the United States, Mexico, Central and South 
American countries ought to work together. I've always 
felt that the line of close relationship should run from 
north to south rather than east to west. 

This Fair is going to be finished on time, it's going to 
he unique, it's going to have everything that we prom- 
ised. Mexico will have a large part in this undertaking. 

I like the building — what I've seen of the model and 
sketches. I am very much impressed with the exhibits 
planned for the interior, and all I can say, finally, is that 
we are all delighted that you are here. 

DR. ROBERTO de MENDOZA [Deputy Chief of 
Protocol]: I have the honor to ask a great friend of the 
United States, His Excellency Antonio Carrillo Flores, 
Ambassador of Mexico, to step forward please, to receive 
the official New York World's Fair medallion. Now 1 
would like to present medallions also to Senor Miguel 
Guajardo, Coordinator of the Mexican National Tourist 
Council, representing His Excellency Licenciado Miguel 
Aleman, former President of Mexico; Senor Adolfo 
Huerta, Deputy Director of Commerce of the Ministry of 
Commerce and Industry of Mexico; The Honorable 
Eugenio V. Pesqueira, Consul General of Mexico to New 
York: Mr. Jorge Canavati, Commercial Attache of the 
Mexican Embassy; Mr. Rafael Mijares, architect for the 
Pavilion of Mexico — who will also receive the medallion 
for architect Pedro Ramirez Vazquez; Mr. Eduardo Te- 
rrazas, architect for the Pavilion of Mexico: and Dr. Lev 
Zetlin, New York associate engineer for the Mexican 

studied at the National Military Academy in Mexico 
City, and in 1927 joined the Mexican Consular Service 
as Chancellor of the Mexican Consulate in St. Louis, 
Missouri. Since then, he has had a very active career, oc- 

cupying many important consular posts in the United 
States and Canada. I have the privilege to introduce the 
Honorable Eugenio V. Pesqueira, Consul General of 

of Mexico]: Ambassador Patterson, President Moses, 
Governor Poletti, Ambassador Carrillo Flores, distin- 
guished guests, compatnotas and friends. The Pavilion of 
Mexico, which is now being built, will certainly represent 
the progress of the Mexican Republic, as well as the 
tenacity of her people. This ceremony gives us an idea of 
what Mexico really is. You probably noticed that, for this 
ceremony, the incomparable Mexican music comes first. 
Also, you probably noticed that the workers constructing 
this pavilion, as is the custom in Mexico, Central America 
and many South American countries, made a cross similar 
to the one used for the celebration of the Holy Cross 
during the month of May. In the same way, a pinata was 
prepared for the children of certain schools in New York. 
Thus, Mexico works — but at the same time she safe- 
guards her traditions, and this is very significant. God 
grant that our country may never lose these traditions. 
Ladies and gentlemen, thank vou very much. 

much. It is now my pleasure to present a great personality 
who has had a most active and prolific career as a dis- 
tinguished lawyer, educator, economist, author and diplo- 
mat. A former Director of the National School of 

Jurisprudence and member of the Board of Governors of 
the National University, he was magistrate and founder of 
the Federal Fiscal Court. He has been a member of the 
Board of Directors of the Bank of Mexico, Director Gen- 
eral of Credit, Director General of the Mexican Govern- 
ment National Finance Corporation, and from 1952-1958 
was Secretary of the Treasury. He has been chairman and 
member of numerous Mexican delegations to international 
conferences on economics and finance, and has written 
many books and monographs on the courts and finance. 
He has been honored with decorations from his own, as 
well as from many foreign governments. I have the high 
honor to present to you His Excellency, Ambassador 
Antonio Carrillo Flores. 

[Ambassador of Mexico to the United States]: President 
Moses, Governor and Mrs. Poletti, Ambassador Patterson, 
ladies and gentlemen. I am really moved by this ceremony 
in which, under the beautiful skies of New York City, we 
are building a little piece of Mexico — the Mexico of 
yesterday, the Mexico of today, and the Mexico of the 
future. I am happy that, in this ceremony, as it is ohl 
tory whenever Mexico is present, you have heard the 
most authentic voice of Mexico — the songs of Mexico 
— the songs that the people of Mexico have been sin 
for decades, for centuries, and in which you find" the 
soul and the heart of my country. 

For me, this ceremony is particularly moving, because 

I have a great personal debt with this great City of New 
York. My family and I have lived here many, many years 
ago, and it was in a parochial school in New York City 
where I learned to read and write. It is really a curious 
part of destiny that now, as Ambassador of Mexico, I have 
toine back here to dedicate a building in this Fait which 
will show to the world, as you want it to show, that peace 
can be reached through understanding better than in any 
other way. 

And now, President Moses, with your permission, and 
because there are many Mexicans present, I will quote a 
few lines from a poem that represents, more than any- 
other, the soul of Mexico: 

La Suave Patria 

de Ramon Lopez Velarde 
Yo que solo cante de la exquis'iia 
partitura del int'nno decor o } 
dzo hoy la voz a la mi/ad del foro 
a la manera del tenor que inula 
la guinral tnodulacion del bajo, 
para corlar a la epopeya un gajo. 
Navegare par las olas a ■riles 
con remoi que no pesan, porque van 
conio toi brazos del correo chuan 

remaba ta Wane ha eon fus/les. 
Dire con una epica sordina: 
la patria es impecabk- j diemantin& 



MR. ADOLFO HUERTA M., Deputy Director of Commerce of the Ministry of Industry 

and Commerce of Mexico 
THE HONORABLE EUGENIO V. PESQUEIRA, Consul General of Mexico in New York 
MR. JORGE CANAVATI, Commercial Attache of the Mexican Embassy 



\ will occupy 

a 39,538 sq. fr. site 

in the 







Flushing, N. Y. 11380 

Tel. 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New VorJc Authority) Transportation Section 

ERNESTINE R. HAIG, Secretary of the Corporation and Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer