MODEL UNVEILING AT THE
NEW YORK WORLD'S FAIR 1964-1965
Robert Moses, president of the Fair, Dr. Barnum Brown, Curator
Emeritus of the American Museum of Natural History, and
Edward L. Steiniger, president and chief executive officer of
Sinclair Oil Corporation, at a luncheon given to commemorate
the public unveiling of Sinclair's Dinoland exhibit model.
Remarks by Reynolds Girdler, vice president Sinclair Oil
Corporation, on the occasion of the public unveiling of
the company's Dinoland exhibit model, New York
World's Fair sice, Tuesday, August 14, 1962.
REYNOLDS GIRDLER: There will be no formal
speeches. We would like to call your attention at this
moment to our scientific display, including a dinosaur egg
found in the Gobi desert and part of a claw from a Tyran-
nosaurus Rex — each of them good for at least an hour-
and-a-half lecture by Dr. Brown. Of course none of you
needs to be introduced to Mr. Moses, the president of
the Fair. Next to him are Mr. Edward L. Steiniger, presi-
dent of Sinclair Oil Corporation, Mr. Louis Paul Jonas,
the sculptor who is actually re-creating these monsters,
and Dr. Barnum Brown, Curator Fmeritus of the Ameri-
can Museum of Natural History. If there are any questions
that any of you want to ask, we are all here to answer.
Mr. Moses, you have been asked to make a general state-
ment about tins exhibit.
ROBERT MOSES: We are very glad that you are here.
1 don't profess to have any great knowledge of geology
and the other sciences represented here. I was, for my sins,
a member of the Board of the American Museum repre-
senting the City of New York, not freely chosen by the
Board but there perforce, for — I don't know — it seems
to me something like twenty-seven years, and in that
long time even the dullest mind learns something. So I
have picked up a little information along these lines.
In contrast to your exhibit portraying the origins of oil
and earth's denizens eons ago, General Motors and Ford,
I understand, will delve into the future and transporta-
tion's part in it. These things make a tremendous impres-
sion not only on adults but, I don't need to tell you, on
children. As proof, we got hold of some of these green
rubber dinosaur characters here but we ran out of them
very quickly. There has been a great demand for them at
the beaches here and all over the United States. Well, it
is a wonderful symbol.
As you probably know, when you talk to some of us,
you are talking to people who have spent a large part of
their lives on transportation and all that goes with it.
Perhaps we are rubber rather than rail people. We make
no apology for that either, but certainly companies like
Sinclair are the ones we have had to look to, to solve the
transportation problems of the United States. For a long
time the people who made automobile parts, the people
who supplied the wheels and the rubber, and the people
who supplied the gasoline and oil were not particularly
interested in the road problems. The manufacturers of
cars, for certainly 2 5 or 30 years, took the view that they
did not much care what happened to a car after it came
off the assembly line. They were interested in manufac-
turing cars and somehow it was somebody else's job to
see that there were roads for them to run on. Some of
us spent considerable time and effort getting them in
a mood to do something to help us build roads. Now,
since then, that has been done and the people who use
the roads are paying for them. They are the people who
are taxed. They are the people who pay for gas taxes
and license plates and all that sort of thing.
We are hopeful that everything will be done here in
this Fair, not only to promote die interest of the companies
that are doing this work, but to promote transportation
mobility. To achieve these ends, exhibits must be graphic,
they must be interesting, they must be ingenious, they must
be imaginative; otherwise they are no good. I think you
have a wonderful exhibit here which will accomplish
precisely these results.
1 962 New York World's Fair 1 9641 965 Corporation
Life-sized reproduction of the biggest land animal that ever lived, the 20-ton, 7 '5 -foot long
Brontosaurus, now under construction for the Sinclair Refining Company exhibit at the Fair.
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
Flushing 52, N. Y. • Tel.: 212-WF 4-1964
ROBERT MOSES, President
THOMAS J. DEEGAN, JR., Chairman of the Executive Committer
WILLIAM E. POTTER, Execufive Vice President
STUART CONSTABLE, Vice President, Operations
CHARLES POLETTI, Vice President, International Affairs and Exhibits
WILLIAM A. BERNS, Vice President, Communications and
ERWIN WITT, Comptroller
ERNESTINE R. HAIG, Secretary of the Corporation and
Assistant to the President
MARTIN STONE, Director of Industrial Section
GUY F. TOZZOLI, (Port of New York Authority) Transportation Section
pimnlll H, (USS) UnltlS Stit.i Still
The 25-foot Stegosaurus, near completion, will be a part of
the Dinoland exhibit at the Neiv York World's Fair.