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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

MODEL UNVEILING AT THE 
NEW YORK WORLD'S FAIR 1964-1965 




AUG.I4J962 

SINCLAIR 
Dinoland 



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lit .-.■> 

Robert Moses, president of the Fair, Dr. Barnum Brown, Curator 
Emeritus of the American Museum of Natural History, and 
Edward L. Steiniger, president and chief executive officer of 
Sinclair Oil Corporation, at a luncheon given to commemorate 
the public unveiling of Sinclair's Dinoland exhibit model. 



Remarks by Reynolds Girdler, vice president Sinclair Oil 
Corporation, on the occasion of the public unveiling of 
the company's Dinoland exhibit model, New York 
World's Fair sice, Tuesday, August 14, 1962. 

REYNOLDS GIRDLER: There will be no formal 
speeches. We would like to call your attention at this 
moment to our scientific display, including a dinosaur egg 
found in the Gobi desert and part of a claw from a Tyran- 
nosaurus Rex — each of them good for at least an hour- 
and-a-half lecture by Dr. Brown. Of course none of you 
needs to be introduced to Mr. Moses, the president of 
the Fair. Next to him are Mr. Edward L. Steiniger, presi- 
dent of Sinclair Oil Corporation, Mr. Louis Paul Jonas, 
the sculptor who is actually re-creating these monsters, 
and Dr. Barnum Brown, Curator Fmeritus of the Ameri- 
can Museum of Natural History. If there are any questions 
that any of you want to ask, we are all here to answer. 
Mr. Moses, you have been asked to make a general state- 
ment about tins exhibit. 

ROBERT MOSES: We are very glad that you are here. 
1 don't profess to have any great knowledge of geology 
and the other sciences represented here. I was, for my sins, 
a member of the Board of the American Museum repre- 
senting the City of New York, not freely chosen by the 
Board but there perforce, for — I don't know — it seems 
to me something like twenty-seven years, and in that 
long time even the dullest mind learns something. So I 
have picked up a little information along these lines. 

In contrast to your exhibit portraying the origins of oil 
and earth's denizens eons ago, General Motors and Ford, 
I understand, will delve into the future and transporta- 
tion's part in it. These things make a tremendous impres- 
sion not only on adults but, I don't need to tell you, on 



children. As proof, we got hold of some of these green 
rubber dinosaur characters here but we ran out of them 
very quickly. There has been a great demand for them at 
the beaches here and all over the United States. Well, it 
is a wonderful symbol. 

As you probably know, when you talk to some of us, 
you are talking to people who have spent a large part of 
their lives on transportation and all that goes with it. 
Perhaps we are rubber rather than rail people. We make 
no apology for that either, but certainly companies like 
Sinclair are the ones we have had to look to, to solve the 
transportation problems of the United States. For a long 
time the people who made automobile parts, the people 
who supplied the wheels and the rubber, and the people 
who supplied the gasoline and oil were not particularly 
interested in the road problems. The manufacturers of 
cars, for certainly 2 5 or 30 years, took the view that they 
did not much care what happened to a car after it came 
off the assembly line. They were interested in manufac- 
turing cars and somehow it was somebody else's job to 
see that there were roads for them to run on. Some of 
us spent considerable time and effort getting them in 
a mood to do something to help us build roads. Now, 
since then, that has been done and the people who use 
the roads are paying for them. They are the people who 
are taxed. They are the people who pay for gas taxes 
and license plates and all that sort of thing. 

We are hopeful that everything will be done here in 
this Fair, not only to promote die interest of the companies 
that are doing this work, but to promote transportation 
mobility. To achieve these ends, exhibits must be graphic, 
they must be interesting, they must be ingenious, they must 
be imaginative; otherwise they are no good. I think you 
have a wonderful exhibit here which will accomplish 
precisely these results. 



1 962 New York World's Fair 1 9641 965 Corporation 




Life-sized reproduction of the biggest land animal that ever lived, the 20-ton, 7 '5 -foot long 
Brontosaurus, now under construction for the Sinclair Refining Company exhibit at the Fair. 



NEW YORK WORLD'S FAIR 1964-1965 CORPORATION 

Flushing 52, N. Y. • Tel.: 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committer 

WILLIAM E. POTTER, Execufive Vice President 

STUART CONSTABLE, Vice President, Operations 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

WILLIAM A. BERNS, Vice President, Communications and 

Public Relations 
ERWIN WITT, Comptroller 
ERNESTINE R. HAIG, Secretary of the Corporation and 

Assistant to the President 
MARTIN STONE, Director of Industrial Section 
GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 





UNISPHERE 

pimnlll H, (USS) UnltlS Stit.i Still 



The 25-foot Stegosaurus, near completion, will be a part of 
the Dinoland exhibit at the Neiv York World's Fair. 



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