Skip to main content

Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

See other formats


21, 19 63 

Swedish pavilion 


Following is a transcription of remarks made 
by Swedish and World's Fair officials at the 
groundbreaking ceremony for the Swedish Pa- 
vilion, New York World's Fair, Thursday, 
March 21, 1963. 

of Protocol]: Your Royal Highness, Your Excellencies, 
ladies and gentlemen. I am privileged to begin these 
exercises by the presentation of a distinguished friend 
who spent ten years as Consul General of Sweden in New 
York City, and who I know regards New York as a 
second home. He has held ambassadorial posts since he 
left the Consulate General here, and I can conceive of 
no one better fitted, with an understanding of both sides 
of the Atlantic, than His Excellency Ambassador Lennart 
Nylander, to address us on behalf of the Swedish con- 
sortium which is organizing the Swedish Pavilion. 

you very much Mr. Ambassador for your courteous in- 
troduction. Your Royal Highness, ladies and gentlemen. 
It is with the most sincere pleasure that I greet you here 
today — our first visitors to the site where our Swedish 
Pavilion will soon begin to rise. We are particularly 
honored by the presence of His Royal Highness, Prince 
Bertil of Sweden, who now starts his American visit by 
breaking ground for the building to which millions and 
millions of Fair visitors will come to breathe a bit of 
Swedish air and learn more about our country. 

We in the consortium for participation of private 
Swedish industries are also pleased and honored by the 
presence of Ambassador Gunnar Jarring from Washing- 
ton and our United Nations Ambassador, Madame Agda 
Rossel. Governor Poletti, we welcome you as a most 
charming landlord, whom we already know quite well, 
and I ask you to forward our greetings to your ingenious 
president, Robert Moses, who I think is in Nassau right 

Cover: His Royal Highness Prince Bertil of Sweden (center) presided at the groundbreaking ceremony for the Swedish Pavilion. 
With him are (left) Governor Charles Poletti, vice president, International Division of the World's Fair Corporation and (right) 
Ambassador Lennart Nylander, chairman of the Swedish Committee in the U.S.A. 

1 1963 New York World's Fair 1964-1965 Corporation 

now, and express our regrets to him that he could not be 
with us. Within a very short time more professional 
ground diggers will move in here and start the construc- 
tion of our pavilion. In it will be present the finest ex- 
amples of advance Swedish industry and research as well 
as handicrafts and arts of our country, all around the 
theme, "Creative Sweden." Mr. Moses has called this 
Fair the greatest show in our time. I can promise you an 
exciting and interesting Swedish participation in that 
show. Thank you all for coming out here to this ground- 

Excellency. You mentioned the Swedish Ambassador to 
Washington, the Honorable Gunnar Jarring and I'd like 
to introduce him to those who don't already know him. 
And in particular do I wish to present a good friend of 
ours who has been at the United Nations quite a long 
time, Her Excellency Madame Agda Rossel. 

Now ladies and gentlemen, the next speaker is Gov- 
ernor Poletti. He is equally well known on both the 
European and the American fronts, and as you know he 
was the former governor of New York State and he was 
the military governor of Rome during the last war, and 
is now vice president of the Fair's International Division. 
I give you your host, Governor Poletti. 

His Royal Highness Prince Bertil of Sweden presenting a gob- 
let as a sample of the Swedish art of glassmaking to Gover- 
nor Charles Poletti, vice president, International Division. 


designed by 
Stockholm architects 

Sven Backstrbm 
and Leif Reinius. 

Ambassador. Your Royal Highness, Mr. Ambassador, 
friends. I'm very happy to be participating today in this 
most significent event. This gives us at the World's Fair 
tremendous joy and delight because we know it's been 
a very difficult task to achieve the presence of Sweden at 
our World's Fair. The difficulty, as many of us on this 
platform know, has been caused by the fact that your 
government cannot participate on account of its mem- 
bership in the Bureau Internationale d' Expositions. But 
into the breach stepped some very notable citizens of 
your country, and they were able to create a consortium, 
and since today is the commencement of what will un- 
doubtedly be an exciting pavilion, I want to take a few 
moments and probably abuse your patience by mention- 
ing the names of the persons who have been stalwart 
and devoted and persistent fighters to achieve this con- 
sortium and a pavilion that will do honor to the splendid 
people of Sweden. 

I want, therefore, to mention first our dear friend, 
Baron Lionhead. He says his name is different in Swedish 
but for us at the Fair, he is Baron Lionhead. I also want 
to express our appreciation to Rudolf Kalderen. We are 
delighted that Ambassador Nylander is going to be the 
general factotum for this pavilion, and we hope that at 

the end of the Fair in 1965, he can truthfully say that 
this fellow Poletti hasn't been a bad landlord. 

In connection with the construction, may I take a mo- 
ment to cite the various companies that have been active 
in achieving this consortium: ASEA, the Nordiska Com- 
pany, SAAB, the Johnson Concern, the Stockholm 
Brewery, Pripp & Lyckholm, and the Svensk Form which, 
as you know, does a lot of designs, textiles and handi- 
craft, and Siporex. 

I also want to commend your group for having selected 
as its theme what I think is a most appropriate name, 
"Creative Sweden." I told Ambassador Nylander when 
we were in the hall back there that I like the name and if 
I may use a non-Swedish term, going back to the country 
of my own forbears, "Creative Sweden" is ben trovato, 

I hope that in displaying the creativeness of your 
country, you won't tell us only about the magnificent 
designs and products of your country, but I trust that you 
will remind the seventy million visitors, and most of 
them will be American people, that Sweden has given 
wonderful public servants to the world — Count Berna- 
dotte, Dag Hammarskjold. I hope you will remind the 
American people again that your country is the home of 
the Nobel Prize. 

These are significant contributions that are appealing 

and will not only increase the education of the many 
millions who will come here but also, I hope, will serve 
to give these visitors spiritual uplift. This Fair is not a 
trade fair, nor just an industrial enterprise. It is a greater 
undertaking that has required years of effort to achieve 
and we think it will give the people a spiritual uplift. 
So may I reiterate my trust that in the Swedish Pavilion, 
this "Creative Sweden," there will be a reminder of the 
tremendous services that have been rendered to the world 
by the people of Sweden. 

Now I want to say in closing that we at the World's 
Fair, speaking for President Moses and the executive com- 
mittee, are honored and delighted to have the presence 
of His Royal Highness, Prince Bertil on this auspicious 
occasion. We know how busy he is, and we are grateful 
for his taking the time to come here. We feel that his 
presence here is that of a friend. He has been to out- 
country before — I think this is his sixth trip — and he's 
been over many parts of it. I'm pleased to note that 
while he's here he is not forgetting the spot where we 
have quite a few Americans of Swedish ancestry. I notice 
his itinerary calls for a visit not only down at Fort 
Cristina to commemorate the founding of the New 
Sweden, but he's also touching little places like Chicago 
and big cities like Rockfort, Illinois, where I am told 

there are a few wonderful American citizens of Swedish 

In all events we are delighted and honored that he is 
here. We think that his presence augurs well not only for 
the Swedish Pavilion but also for the success of the 
entire World's Fair. And to indicate in a small way our 
appreciation of his sacrifice in taking time out to come 
here, I'd like to present to His Royal Highness a little 
token, a medal of the New York World's Fair. On one 
side is our symbol, the Unisphere which is our own 
world, and the motto of this exposition, "Peace Through 
Understanding." On the other side of this medallion is 
the seal of the City of New York, because in 1964 we 
also commemorate the 300th anniversary of the founding 
of the City of New York. So, sir, it is indeed a great honor 
for me to present this to you on behalf of the New York 
World's Fair. Thank you again. 

Your Excellencies, ladies and gentlemen. First of all I 
would like to thank you very much indeed for the very 
fine memento, this fine medallion which will remind me 
of the New York World's Fair 1964-1965. It certainly 
is a very fine medallion and I appreciate your kindness 
very much, and I shall always cherish it as a good memory 
of this ceremony. 

Secondly, I would like to thank you very much for your 
kind words of greeting to me and to my fellow country- 
men and friends in Sweden. I would like to say that I am 
certainly very happy to be back in the United States of 
America again. It's always such a joy to come here. People 
are so friendly and so kind. And especially today, to come 
and visit this tremendous place, as we saw it today when 
it was so very well, and if I may say so, so amusingly 
described by Mr. Douglas Beaton. 

And now this place where we are standing today is 
supposed to be the Swedish Pavilion. So far it doesn't 
look like much of a pavilion, but I know it will be when 
the World's Fair is opened in April of 1964. And I hope, 
ladies and gentlemen, that this World's Fair will encour- 
age the good relationship between the United States and 
Sweden. And may I say that I wish you all the best of 
luck for the World's Fair, and I thank you very much. 

I understand that I'm supposed to do the ground- 
breaking and I'll do my best. But before we start there 
is one task more I have been asked to perform by the 
committee of the Swedish Consortium for the New York 
World's Fair, and that is to give a small memento to the 
World's Fair Corporation. And I should like to hand this 
over to Governor Poletti with warm wishes, Godspeed 
and good luck to you all. 


RUDOLF KALDEREN, Chairman Swedish Committee 


COUNT SIGVARD BERNADOTTE, Chairman Planning Committee 

FOLKE CLAESON, Secretary General 


STIG ZETTERBERG, Genera/ Manager 






Flushing 52, N. Y. Tel. 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretary of the Corporation and 
Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer