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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

UNITED STATES 
STEEL UNISPHERE 



: 




CEREMONIES 

MARCH 6, 1963 



Unisphere presented by (u$H United States Steel 

jg)MW1 Npw Yorli World"* fai, 1964-1 963 Corporation 




AT THE NEW YORK WORLD'S FAIR 1964-1965 







Following is a transcription of remarks by 
officials present at M first steel" ceremonies for 
Unisphere, held in die model room, New York 
World's Fair, Wednesday, March 6, 1963. 



RICHARD C PATTERSON [Chief of Protocol]: 
At this important ceremony I have the pleasure of pre- 
senting to you, your master of ceremonies, Mr. Thomas 
Deegan, chairman of the Executive Committee of the 
New York World's Fair 1964-1965. 

THC 5 J. DEEGAN, JR.: Good morning, ladies 
and gentli □ sorr at we can't be outside on this 

great and auspicious OO to, and I'm just as glad that 
we, through the far sightedness of out management, have 
this ideal model room in which to escape the elements. 

e are here today to help the beginning of construction 
of the Unisphere, which is the symbol of the 1964-1965 
World's Fair. As many of yoa are aware, the Unisphere, 
while iding as our symbol throughout the Fair, gains 
additional importance because of its permanence. 

Th ectacular piece of open stainless steel will for 
many years dominate the landscape of Flushing as one of 
the most important pieces of sculpture in the metropolitan 
area. People of two continents, two countries, and per- 



haps most significantly, two cities, are here today to par- 
ticipate in this memorable observance. The Honorable 
Robert Wagner, mayor of our city, is here, and later will 
extend an official welcome to you. We are also proud that 
the U.S. Commissioner for the Federal Pavilion, Norman 
K. Winston, is with us. 

We welcome too the Baron Alexis de Gunzburg, presi- 
dent of the Eiffel Tower Corporation, and most particu- 
larly extend a cordial welcome to Mr. Rene Legrain Eiffel, 
who has come here to receive an award in honor of his 
grandfather Gustave Eiffel, from U.S. Steel, represented 
here this morning by Mr. Roger Blough, chairman of the 
board of U.S. Steel. We are delighted that you too could 
be here, Mr. Blough. 

It is particularly appropriate that the ceremonies this 
morning link two great Fairs and two masterpieces in 
design and construction — Unisphere, and the Eiffel 
Tower in Paris. Built for the Paris Exposition in 1889, 
75 years ago, the Eiffel Tower was conceived by Gustave 
Eiffel as a monument to the basic concept behind all inter- 
national expositions — a better understanding and a 
closer union between all peoples of the world. Unisphere 
continues this tradition, for it is dedicated to the ever- 
pressing need for peace through understanding. 

At this time I would like to present the Mayor of the 
City of New York, who just four years ago, as 1 stated 
a number of times previously, sat with a group of New 
Yorkers including myself, and discussed a world's fair 



2 



1963 New York World's Fair 1964-1965 Corporafion 



for New York in 1964 and 1965 ; and in August of that 
year, announced that this would be the greatest event of 
its kind in our time. I am happy to introduce the Mayor, 
who has come away from the pressing need of the news- 
paper strike discussions and a sleepless night to be with 
us today. Mayor Wagner, 

MAYOR ROBERT WAGNER: Thank you very much 
Mr. Deegan. As the Mayor of our city and on behalf of 
its eight million people, it is indeed a pleasure to extend 
the salute of one great city to another. M. Eiffel, welcome 
to our country and to our city. It is especially fitting that 
we salute the most famous predecessor of Unisphere, 
the Eiffel Tower, symbol of France, symbol of Paris, and 
symbol of a great world's fair. 

Paris is known not only for its glamour, its romance 
and excitement, but also for its important contribution 
to the spirit and development of international fairs and 
expositions. The Eiffel Tower, built for the Paris Inter- 
national Exposition of 1889, remains a permanent land- 
mark in the skyline of Paris. We in New York City look 
forward to Unisphere becoming a permanent part of the 
New York landscape. Unisphere is more than a stainless 
steel reproduction of our earth; it is truly a symbol* of 
man's achievement on a shrinking globe in an expanding 
universe. 

In 1889 millions of visitors from all over the world 
visited Paris to behold the wonders, hopes and aspirations 
of their time at the International Paris Exposition ; it was 




Presentation of World's Fair medallions: left to right, William 
Berns (facing in), Fair vice president for Communications and 
Public Relations; Baron Alexis de Gunzburg, president of the 
Eiffel Tower Corporation; Rene Legrain Eiffel, grandson of 
famous engineer and builder Gustave Eiffel; Thomas J, Dee* 
gan, Jr. (in background), chairman of the Fair's Executive 
Committee; Fair President Robert Moses and Roger Blough, 
chairman of U.S. Steel Corporation, which is building the 
Unisphere. 





the greatest spectacle of its time. We are confident that 
tbe New York World's Fair 1964-1965 will be equally 
successful. 

THOMAS J. DEEGAN, JR.: Thank you Mr. Mayor. 
Conceived by tbe Fair, Unisphere I am told, could be 
executed only in steel. Because it would permanently 
beautify Flushing Meadow Park, it was logical that stain- 
less steel was selected; and only natural that we turn to 
U.S. Steel Corporation, the world's largest producer of 
steel, to build Unisphere. As the Eiffel Tower embodied 
the new design and structural concepts of its time, so does 
Unisphere — the largest stainless steel structure yet to be 
built. It represents, in ie ultimate achievement of 

its day. 

It is just two years ago that Mr. Moses, our associates 
and I sat in the office of the U.S. Steel Corporation with 
Mr. Blough to have a meeting of imaginations; and today 
the vision and enthusiasm expressed by the U.S. Steel 
Corporation and the management of the Fair Corporation 
have brought as to this lOtable occasion. I am happy 
now to present the chairman of the board of U.S. Steel 
Corporation, Mr. Roger Blough. 

ROGER BLOUGH: Thank you Mr. Deegan, It s a 
pleasure to join you and Mayor Wagner in greeting our 
iguished visitors from France, The visit symbolizes 
Franco-American friendship just as this occasion symbo- 
lizes the best in the tradition of worlds fairs. Displaying 
to millions the most advanced materials, knowledge and 

4 



skills, this new World's Fair will present a striking por- 
trayal of contemporary culture. The people of U.S. Steel, 
almost 200,000 strong, feel privileged to design, fabricate 
and erect Unisphere as the symbol of the New York 
World's Fair of 1964-1965. 

One of the most famous and majestic examples of 
structures which symbolized a world's fair was the Eiffel 
Tower, a structure which at the 1889 Paris International 
Exposition, thrust its graceful yet stalwart frame to a 
height of 984 feet, and still stands in all of its grandeur. 
This tower was the product of the genius and the daring 
of one of the great builders, Alexandre Gustave Eiffel 
who also pioneered the use of the materials of his day in 
structurally designed concepts for bridges, buildings and 
viaducts, even before his imagination and courage pro- 
duced the great tower of which we speak. 

And every American should be mindful that it was 
Gustave Eiffel who designed and built the framework of 
that revered symbol of freedom, that symbol of the unsev- 
erable bond between France and the United States, the 
Statue of Libert)'. It's a signal honor for all of us that the 
grandson of Gustave Eiffel, Rene Legrain Eiffel, is present 
today as we mark an important milestone in the prepara- 
tions for an exposition which will be. I am confident, the 
most magnificent showcase of cultural, industrial and 
technical attainments including those of America, that the 
world has yet seen. 

It's most appropriate that as we begin the construction 
of Unisphere, we pause in tribute to a man whose technical 



achievements have inspired so much progress in building 
and In design. It's equally fitting that we bear in mind — 
as Mayor Wagner and Mr. Deegan have asked us to do 
— the strong link between two cities, Paris and New 
York, between two world's fairs; 3,000 miles and 75 
years apart, but linked closely in spirit. 

M, Eiffel, it is my great privilege to present to you this 
stainless steel plaque honoring the memory of your grand- 
father and inscribed as follows: 

Man's achievement in an expanding universe. Eiffel Tower 
1889? Unisphere, 1964, Commemorating start of construc- 
tion of Unisphere. The theme symbol of the New York 
World's Fair, 1964-1965, and honoring Gustave Eiffel, 
magician in iro?z, engineer, designer, master builder, in- 
novator, and creator of Eiffel Tower, symbol of the 1889 
Paris International Exposition, 

RENE LEGRAIN EIFFEL: 

Mr. Mayor, Mr. President, ladies and gentleman: Let 
me say how deeply I am touched by the great honor which 
you have just paid to the memory of my grandfather. If 
he could see us from above, you can be sure that he would 
feel richly rewarded by this commemorative ceremony 
held by the compatriots of his old friend Edison. 

Gustave Eiffel deeply admired the United States. On 
June 22, 1889, a few weeks after the inauguration of the 
300-meter high tower at the 1889 World's Fair, my grand- 
father had the joy to receive an important delegation of 
engineers from your country. He greeted them with these 




words: We are very proud to welcome you here, you 
American engineers who are among the finest engineers 
in the world/' 

In all branches of the engineering art you have created 
works of daring and scientific accomplishment that we 
have often admired. In your wonderful Brooklyn Bridge 
you have brought to perfection the technique of suspen- 
sion bridge building; in fact your beautiful cantilever 
bridges are known all over the world and are setting a 
trend that is being followed by many nations. Your works 
are not only big but they are put up with a speed that is 
characteristic of your country; your achievements in the 
field of metallurgy are equal to those in the field of com- 
munications. You were one of the first countries to use- 
steel for railway tracks. Your metal foundries, especially 
those in Pennsylvania, surpass tn importance anythin 
that we have in Europe. You are constantly working to- 
wards the improvement of your equipment in order to 
reduce labor to a minimum and to perfect the quality and 
precision of your products. Everything you do, you do 
well ; you are ever alert to continuous progress. 

'Well done" is what the builder of the Eiffel Tower 
would have said today, 74 years later, on March 6 f 19 
to express his admiration for the builder of the Unisphere. 
New York and Paris are proud to possess the most fre- 
quently visited monuments in the world: the Eiffel Tower, 
about which Baron de Gunzburg will cell you :n a moment. 
and the Statue of Liberty, conceived by Bartholdi in the 
grand artistic spirit, which, thanks to Eiffels precise 



t> 



B. PEAK 




JOHN WENR/CH 
1 




SANTORE 



5 




W. D. SHAW 



sfi^ 



UNISPHERE, symbol of the New York World's Fair, is 
donated as the exhibit of United States Steel Corporation. 
It will tower 140 feet above a gigantic 340-foot reflecting pool, 
with its land masses of stainless steel supported on an open 
grid of latitudes and longitudes. It will dramatize the 
interrelation of the peoples of the world and their hopes for 
Peace Through Understanding/ 1 




Rain notwithstanding, the first steel units for Unisphere's ped- 
estal were erected in the presence of (left to right) Baron de 
Gunzburg, Eiffel Tower Corporation; Roger Blough, U. S. 
Steel; Rene Eiffel and Robert Moses, New York World's Fair. 



design, rides out safely the most terrible storms. Today, 
the Unisphere takes its place alongside these famous land- 
marks. Like the Eiffel Tower, it represents more than an 
architectural design. The engineers and technicians of 
U.S. Steel are faced with intricate problems in its construc- 
tion, but their inventive genius, already recognized by 
Eiffel in 1889, will result in a monument which, light and 
magnificent, will soon dominate Flushing Meadow Park. 

For the first time in the history of cultural and industrial 
expositions, you have organized a ceremony which joins 
two symbols — the Eiffel Tower and the Unisphere. Each 
signifies the peak achievement of its time and represents 
an expression of the economic and social progress and the 
affirmation of the most sacred ideals of man — Liberty 
and Peace. 

Mr. Mayor, distinguished guests, in honoring Mr. Eiffel 
today you, the pioneers of scientific and technical Franco- 
American relations, have recalled to mind the work and 
research of that great magician in the field of iron to whom 
the world owes much. I am deeply moved to find myself 
among you on this occasion and to be associated with the 
homage you are paying him by inscribing his name on the 
plaque which will be attached to the Unisphere, and by 
receiving, as his grandson, the small reproduction of it. 
My family and I are greatly touched by this gesture of 
admiration on your part. 

In return please allow me to present to you, Mr. Mayor, 
and to you, Mr. Moses, on behalf of my family this com- 
memorative medallion, which w r as coined in memory of the 



8 



man whom you have honored today during this ceremony 
of placing the first foundation unit for the Unisphere 
which, like the Eiffel Tower, will become a permanent 
invitation to people to achieve Peace Thruogh Under- 
standing. 

THOMAS J. DEEGAN, JR.: It's always a source of 
great pride to me to introduce the next man. I'm usually 
at a loss as to how to characterize him, and I must say over 
the years he has been characterized by experts in various 
ways. Shall I describe him as creative genius, administra- 
tor, master builder, leader, friend, or shall we lump them 
all together and call him Bob Moses ? 

ROBERT MOSES: Mr. Deegan and friends. We 
looked high and low for a challenging symbol for the 
New York World's Fair of 1964 and 1965. It had to be 
of the space age ; it had to reflect the interdependence of 
man on the planet Earth, and it had to emphasize man's 
achievements and aspirations. It had to be the cynosure 
of all visitors, dominating Flushing Meadow, and built to 
remain as a permanent feature of the park, reminding 
succeeding generations of a pageant of surpassing interest 
and significance. 

And so we discarded startling abstractions and decided 
on a transparent, or shall I say diaphanous globe with 
orbits, with the continents outlined, and ingenious light- 
ing and other effects in place of revolving machinery. 
What stronger, more durable, and more appropriate metal 
could be thought of than stainless steel? And what builder 




The first steel section for Unisphere's pedestal weighing 
twenty tons, is lowered into place. Fabrication of sections 
for the world's largest representation of the Earth is taking 
place in Harrisburg, Pa., at U.S. Steel's American Bridge 
Division, and from there will be shipped by rail and truck 
to Flushing Meadow Park. 

9 




more ginative and competent than the United States 
Steel Corporatior 

This symbol floating over the Meadow, is going around 
the world. It signifies the New York Fair everywhere. Its 
effect is instantaneous. It speaks volumes in a single pic- 
On behalf of the Fair, and my associates, I congratu- 
late Roger Blough and his steel associates on this, the first 
manifestation of the Unisphere and present to him, the 
Baron de Gunzburg and M. Eiffel of the famous Eiffel 
Tower, these medallions which will show how our symbol 

II look to the millions who will be attracted to the Fair. 

THOMAS J. DEEGAN, JR.: Ladies and gentlemen, 
I can't think of a more appropriate way to climax these 
brief ceremonies than to have the Baron de Gunzburg 

pond as the representative of the Eiffel Tower Corpo- 
ration. Baron de Gunzburg. 

BARON DE GUNZBURG: M. Eiffel, Mr. Mayor, Mr. 

Moses, Air. Blough, ladies and gentlemen. I am very happy 

d proud to gtttt you in the name of Eiffel Tower, We 

look upon the birth of Unisphere as we would upon the 

birth of a new born sister. We welcome her with warmth 

and wish her every possible success. The link between the 

I Tower and Unisphere will be a symbol of Franco- 

rkaa friendship, and it will bind this friendship 

and last in 

Ic will do so all the better because Unisphere is built 

in that lasting material, stainless steel produced by U.S. 



10 




Steel. Franco-American friendship manifests itself in 
many ways — culturally, economically, politically. For us, 
in our particular field, we feel it daily and receive an ever 
increasing number of American visitors. In 1889, our 
metallic tower was as great and daring a novelty as Uni- 
sphere will be tomorrow. May the tower of Paris con- 
gratulate you on this magnificent realization. 

The Eiffel Tower was built in two years, two months, 
and two days. It weighs 7,000 tons and is composed of 
20,000 different pieces, prepared and formed with the 
greatest precision. 

It was assembled entirely by hand because at that time 
there were no power resources to facilitate this work. The 
whole world was fascinated by this enterprise and the 
Tower continues today to attract visitors from every corner 
of the earth. Over 50 million people have already visited 
her. The Tower continues to welcome 2 million people 
a year; it is impossible to know Paris without first having 
been up the Eiffel Tower. Only from there can the full 
panorama of the city's true beauty really be appreciated. 

The Tower, furthermore, has a practical and scientific 
value. In 1925, the first television show anywhere in the 
world was launched from the Eiffel Tower. Thus you can 
see that through 75 years, through two World Wars, the 
Eiffel Tower has remained the tallest metallic building in 
the world, and the symbol of Paris and of France. I hope 
and believe that your magnificent Unisphere will have a 
similarly long and glorious career. 




NEW YORK WORLD'S FAIR 1964-1965 CORPORATION 

Flushing 52, N. Y. Tel. 212-WF 4-1964 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, ExecufiVe Vice President 

CHARLES POLETTI, Vice President, Internationa! Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM A. BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 




N I S P H E R E 

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ERNESTINE R. HAIG, Secretary of the Corporation and 
Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer