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Full text of "1964-65 New York World's Fair Groundbreaking and Dedication Booklets"

WESTINGHOUSE 

time capsule 



GROUNDBREAKING AT THE 
NEW YORK WORLD'S FAIR 
1964-1965 




JUNE 14-, 1963 




rpts rrom cranscripcion of remarks math by 
Westinghouse Electric Corporation and WorId*s 
Fair officials at the Westinghouse Time Capsule 
site, New York World's Fair. Friday, June 14. 
1963. 



DR. ROBERTO DE MFNDOZA [Deputy Chief of 
Protocol]: Mr. Cresap, Mr. Moses, distinguished guests. 
ladies and gentlemen. We are gathered here for a really 
momentous event — the sinking of the shaft for the West- 
inghouse Exhibit which will be dedicated as an inspired 
legacy which Westinghouse is bequeathing to the peoples 
of the year 6939, a legacy of a record of our civilization 
and the rapid progress it has made during the last quarter 
century. It is very fitting and natural that Westinghouse. 
which has pioneered so very many of the great scientific 



and technical conquests of our age, should bequeath this 
legacy to a civilization which will flourish 5000 years 
hence. 

It gives me great pleasure to present our first speaker, 
Mr. Martin Stone, director of the Industrial Section of 
the New York World's Fair 

MR. MARTIN STONE: Thank you, Dr. De Mendoza. 
Mr. Cresap, Mr. Moses, ladies and gentlemen. We arc- 
delighted to welcome Westinghouse to the Fair — those 
of vow who have come here for this ceremony as well as 
those you represent: the 200. 000 Westinghouse stock- 
holders: the more than 100.000 employees in nearly a 
hundred plants throughout the U.S.A.; the 350 independ- 
ent distributors in l66 countries and territories. Westing- 
house is one of the world's most diversified manufacturing 
concerns, engaged in the fields of electricity - , industry, 
consumer products, atomic energy, defense, and space. 
Westinghouse produces elevators, flash bulbs, refrigera- 
tors, radios, television receivers, ovens, air conditioners. 



Cover: The Westinghouse Time Capsule is suspended between three pylons of an open-air pavilion being built by Westing- 
house Electric Corporation. Roofed areas around the monument at center, which now marks the site of the 1938 Time 
Capsule, will contain exhibits of both capsules and a forecast of life in the future. Head on cover is that of Janus, the Roman 
god of beginnings, who looks both into the past and the future. Mr. Eliot Noyes of New Canaan, Connecticut, is consultant 
director of design. 



1963 New York World's Fair 1964-1965 Corporation 



washers and dryers ; it owns five television and seven radio 
stations. It contributes to research in radar, electronics, 
power plants, nuclear submarines, space craft, desaliniza- 
tion and medicine- — in all 300,000 variations of 8,000 
basic products. This is Westinghouse. 

With the wholehearted support of Mr. Cresap and his 
associates, I think you can take new confidence Mr. Moses, 
in telling the story of the Olympics of Progress. To put 
it another way, you can be sure if it's Westinghouse. 
Thank you. 

DR. DE MENDOZA: Thank you, Mr. Stone. Our 
next speaker's outstanding achievements in a career dedi- 
cated to the service of the public have showered him with 
honors at home and abroad. The success of very vast, 
vitally needed and highly complex projects have been 
due mainly to his untiring efforts and guiding genius 
throughout the years. Now he is applying all his knowl- 
edge, energy and exceptional organizing ability to forging 
into reality the greatest Fair ever conceived by the mind 
ot man. It is my privilege to give you The Honorable 
Robert Moses, president of the New York World's Fair 
Corporation. 

MR. ROBERT MOSES: I've often said that I like this 




Robert Moses, Fair president, and Mark W. Cresap, Jr., 
president of Westinghouse Electric Corporation, at the site 
of the Westinghouse Time Capsules. 



job because it represents the completion of something that 
was planned and envisioned a number of years ago but 
never was completed. Back in 1936 and 1937 when I was 
City Park Commissioner and also a State official, Mayor 
LaGuardia asked me to find a site for a world's fair. This 
place was selected because it was the geographical center 
and close to the population center of New York. That fair 
wasn't as successful financially as it might have been. It 
was a great show, but when it was over there wasn't 
enough money to finish the park, so in a sense it was un- 
finished business. Now we are very glad to come back 
here to the second World's Fair, not only to have a bigger 
and better Fair in the same area, but to finish the park — 
one of our great ambitions. 

I don't suppose any two people are ever going to agree 
on the emphasis to be put on different things in an inter- 
national exposition. We all agree that the objective is 
Peace through Understanding, that we are organizing a 
sort of Olympics of Progress, that we invite people from 
all over the world to bring their best products in free and 
open competition. We also agree that it isn't a diplomatic 
venture and not a question of protocol. We will never 
convince those who are interested in culture and the arts 



that we've done enough for them, and I suppose that 
applies to all other realms and avenues and areas of human 
endeavor. 

I do want to say this and I do not say it to flatter those 
who are here today: probably the most important parts 
of this Fair are the Industrial and Transportation Areas. 
The thing that impresses foreigners most are our achieve- 
ments made possible through our private enterprise sys- 
tem. The Westinghouse Exhibit will be one of the great 
shows here. We welcome our friends here and we ate 
sure that what Westinghouse accomplishes here will do 
them credit and will do us credit. Another thing we ap- 
preciate is the fact that these people know how to build, 
they know how to design and they know how to get 
things done on time. 

Mr. Cresap, I want to welcome you and present to you 
this medallion as a memento of this occasion. 

MR. MARK W. CRESAP, JR. [President, Westing- 
house Electric Corporation] : Thank you very much, Mr. 
Moses. I don't think it would be possible for Pittsburgh 
to welcome you to a New York World's Fair, but I do 
want to welcome our other guests to the Westinghouse 
Exhibit site and express to all of you our pleasure in 



QROUMD LEVEL 



having you share this occasion with us. I think I should 
point out at this time that this is not a groundbreaking — 
it's a casing sinking. As such it represents a preliminary 
step in our effort to project the understanding which is 
a major part of the theme of this Fair. 

We planned this exhibit first, for the millions of visi- 
tors to the Fair during the two years it will be open, and 
ultimately for those people who will unearth this cache- 
about 5000 years from now, if they can find it. Much of 
the record of 20th century civilization is located fifty feet 
beneath us in the Westinghousc Time Capsule buried 
here at the 1939 Fair. Its contents provide a record of the 
history, faiths, arts, sciences and customs suitably pre- 
served and encased in a special vessel addressed to the 
people of 6939 A. D. 

Its location and the means of translating the informa- 
tion to the archaeologists of the future, should knowledge 
of the English language be lost in the interval, is on 
record in libraries, museums, monasteries, convents, lama- 
saries and temples throughout the world. However, in 
the twenty rive years since the last fair, man has made 
unprecedented progress in science and in many other en- 
deavors a fact which ismost evident in this vast complex 



STEEL CASING 




Sketch showing cross-section of 
site of original Time Capsule 
and location (ten feet to the 
north) of the new Capsule. 



CEMENT PAO 



of buildings and exhibits which will make up the Fair. 

The rapid pace of our civilization is illustrated by a 
very wide variety of achievements ranging from the con- 
quest of Mt. Everest to the four minute mile on the one- 
hand, to space exploration and the utilization of the power 
of the atom on the other, as well as an important new 
matter concerned with providing water for the peoples 
of the world in the future through the purification of sea 
water for human consumption. 

In the past twenty five years man has developed wonder 
drugs, polio vaccine, commercial television, jet aircraft, 
the United Nations, but also, unfortunately, has unleashed 
forces which, subject to the frailty of human control, 
emphasize the importance of preserving a record of his 
achievements. For these reasons, a new Time Capsule 
recording the events and activities of this most significant 
quarter century in man's history is being prepared for 
burial adjoining the original Time Capsule at the bottom 
of this casing. 

The new Time Capsule will be suspended in the air 
fifty feet above us from three structural towers which will 
make up the Westinghouse Exhibit. The open-roofed 
areas at the base of the three pylons will house a full- 




Mark W. Cresap, Jr., 
Corporation, receiving 
president of the Fair. 



president of the Westinghouse Electric 
the Fair medallion from Robert Moses, 



scale model of the original Time Capsule and a repre- 
sentative selection of its contents — materials selected for 
the new capsule — and a projection of life in the future. 
The contents of the new Time Capsule will be chosen 
by a special committee of authorities in such areas as 
medicine and health, space, science, atomic energy, com- 
munications, education, sports, recreation and transporta- 
tion. The record of achievements during the past twenty 
five years, recommended by these efforts, will be preserved 
within the Capsule together with new or modified articles 
of common use in our daily life. It seems to me appro- 
priate that on this 14th day of June — Flag Day — we dis- 
play one such article, the American flag two stars stronger 
than it was in the original Capsule. The addition of these 
two stars illustrates the changes which have occurred in 
history in the past twenty five years and the need to add 
a postscript to our letter to the people of the future. I will 
conclude our ceremonies and inaugurate the driving of 
the casing by raising a flag. When it has reached the top 
of the pole an electric switch will start building up steam 
in the pile driver in ten seconds and then the casing will 
be on its way to locating the final resting place of the 
new Time Capsule. 



THE WESTINGHOUSE 
TIME CAPSULE 





WESTINGHOUSE ELECTRIC CORPORATION 

MARK W. CRESAP, JR., President 

GWILYM A. PRICE, Chairman of the Board 

JOHN K. HODNETTE, Executive Vice President 

HOWARD S. KALTENBORN, Vice President and Assistant to the President 

DALE McFEATTERS, Vice President — Information Services 

ELIOT NOYES, Consultant Director of Design 



NEW YORK 




WORLD'S FAIR 1964-1965 
Flushing 52, N. Y. 

ROBERT MOSES, President 

THOMAS J. DEEGAN, JR., Chairman of the Executive Committee 

WILLIAM E. POTTER, Executive Vice President 

CHARLES POLETTI, Vice President, International Affairs and Exhibits 

STUART CONSTABLE, Vice President, Operations 

WILLIAM BERNS, Vice President, Communications and Public Relations 

ERWIN WITT, Comptroller 

MARTIN STONE, Director of Industrial Section 

GUY F. TOZZOLI, (Port of New York Authority) Transportation Section 

ERNESTINE R. HAIG, Secretory of the Corporation and 
Assistant to the President 

WILLIAM WHIPPLE, JR., Chief Engineer 



C O R P O R AT I O N 
Tel. 212-WF 4-1964