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Full text of "Armstrong Pattern Book"












^.-ViS* 









Sw 



. 




1940 




A 


R M 


S T R 


O N G 


PATTERN 


BOOK 



ARMSTRONG'S LINOLEUM t LINOWALL 
QUAKER RUGS f STANDARD RUGS 
FELT-BASE FLOOR COVERING 

DISTRICT OFFICES 

ATLANTA, G A 424-26 W. Peachtree Street 

BOSTON, MASS 286 Congress Street 

BUFFALO, N. Y . . 329-331 Ellicott Street 

CHICAGO, ILL 13th Floor, Merchandise Mart, 222 N. Bank Drive 

CINCINNATI, OHIO 232 W. Seventh Street 

CLEVELAND, OHIO 708-15 Caxton Building, 812 Huron Road 

DALLAS, TEXAS 1022 Santa Fe Building 

DENVER, COLO 511-14 Interstate Trust Building 

DETROIT, MICH 1627 West Fort Street 

KANSAS CITY, MO 1535 Walnut Street 

LANCASTER, PA Main Office, Liberty and Mary Sts. 

LOS ANGELES, CAL 719 Bendix Building, 1206 Maple Avenue 

MINNEAPOLIS, MINN 515 Plymouth Building 

NEW ORLEANS, LA .219 Tchoupitoulas Street 

NEW YORK, N. Y . 295 Fifth Avenue 

SAN FRANCISCO, CAL 1355 Market Street 

SEATTLE, WASH 803 Terminal Sales Building 

ST. LOUIS, MO 1215 Washington Avenue 



ARMSTRONG CORK COMPANY 



FLOOR DIVISION / LANCASTER, PENNSYLVANIA, U. S. A. 



>•:<* 



Copyright, 1940, by Armstrong Cork Company, Lancaster, Pa., United States of America 



INDEX 



Page 

Advertising Service, Retail 7 

Armoflor, Mastic— Patterns 090 to 093 337 

Armstrong Line 352 

Borders 

Linoleum (See color suggestions under patterns) 

Rug 336 

Bureau of Interior Decoration 7 

Bureau of Retail Merchandising 7 

Cleaner, Armstrong's Floor 343 

Code, Telegraph 348, 349, 350 

Color Gradation, Plain Linoleum 25 

Color Illustrations 

Felt-Base 220,228,244,257,290 

Linoleum 

Commercial 12,13,24,93 

Bathrooms 8, 20 

Bedrooms . . * ■ • 2, 8, 31 

Dining-rooms 8, 35 

Halls 9, 110 

Kitchens 9, 126, 140, 167 

Living-rooms - 9, 64 

Playroom 9 

Sun Porch 72 

Linovvall 8, 9, 20, 126, 140, 167 

Cork Carpet — Patterns 31 and 32 . . 30 

Cove and Base, Flash Type ■ 339 

Custom-Craft Floors - - 14 

Decoding Index 348, 349, 350 

Die-Cut Linosets 14, 19 

Embossed Inlaid Linoleum 

Heavy O/s")— Patterns 6240 to 16003 73-92 

Medium— Patterns 3280 to 3422 111-125 

Standard— Patterns 5352 to 5672 141-166 

Estimate Form 347 

Extra Size Rugs and Floor Covering 221 

Felt-Base Floor Coverings 

Quaker— Patterns 2750 to 2992 ........ 258-288 

Standard— Patterns 11122 to 12412 314-335 

Felt-Base Rugs 

Quaker— Patterns 4567 to 4990 222-256 

Standard 

Patterns 4247 to 4472 291-310 

Patterns 11620 to 11624 311-313 

Felt-Layer Method 7, 338 

Felt, Lining 338 

Flash Type Cove and Base 339 

Floor Cleaner 343 

Floor Covering 

Standard— Patterns 11122 to 12412 314-335 

Quaker— Patterns 2750 to 2992 258-288 

Furniture Rests 343 

Inlaid Linoflor— Patterns 18065 to 18192 189-202 

Installation 

Linofior I 88 

Linoleum 7, 338 

Introduction to 1940 Line 5, 6, 7 

Jaspe Linoleum — Patterns 4 to 011 32-34 

Laying School, Armstrong 7 

Lining Felt 338 

Linoflor 

Inlaid— Patterns 18065 to 18192 189-202 

Installation I 88 

Marbelle— Patterns 1900 to 1907 203-210 

Linogloss Wax 343 

Linoleum 

Installation Method 7, 338 



36-63 


337 


65-71 


289 


336 


219 


338 


26-30 



Page 

Linoleum (Continued) 

Jobs, Commercial and Institutional 12, 13, 24, 93 

Jobs, Residential . 2, 8, 9, 20, 31, 35, 64, 72, 110, 126, 140, 167 

Logic 7 

Linosets 

Die-Cut 14, 19 

Factory-Cut 14 

Ready-Cut 14,15-18 

Linostrips (See color suggestions under patterns) 

Linowall— Patterns 700 to 775 21-23 

Maintenance of Linoleum and Felt-Base 343 

Marbelle Linoflor— Patterns 1900 to 1907 203-210 

Marbelle Linoleum— Patterns 01 to 039 

Mastic Armoflor — Patterns 090 to 093 

Monobelle Linoleum — Patterns 040 to 046 .... . 
Passage Covering 

Quaker— Patterns P230, P240, P241, P250, P251 

Standard— Patterns P300 to P301 

Passage Linoleum — Patterns 100,5132 

Paste 

Plain Linoleum — Patterns 20 to 49 

Printed Linoleum— Patterns 8770 to 8792 211-218 

Quaker Floor Covering— Patterns 2750 to 2992 . . . 258-288 
Quaker Passage Covering — Patterns P230, P240, 

P241, P250, P251 289 

Quaker Rugs— Patterns 4567 to 4990 222-256 

Ready-Cut Linosets 14, 15-18? 

Residential Installations 10, 11 ; 

Rests, Furniture 343 

Rug Border — Patterns 57, 58, 59 336 

Rugs 

Extra Size • 22 1 

Quaker Felt-Base — Patterns 4567 to 4990 .... 222-256 
Standard Felt-Base 

Patterns 4247 to 4472 291-310 

Patterns 11620 to 11624 311-313 

Safety-Back 221 

Scriber, Universal 14 

Service to Merchants 7 

Shipping Weights 344, 345 

Sink Tops 339, 342 

Lining 342 

Stair Treads 342 

Standard Floor Covering — Patterns 11122 to 12412 . . 314-335 
Standard Passage Covering — Patterns P300 to P301 . 336 

Standard Rugs 

Patterns 4247 to 4472 291-310 

Patterns 11620 to 11624 311-313 

Straight Line Inlaid Linoleum 
Heavy (%") 

Patterns 246 to 692 94-107 

Patterns 13020 to 13022 108, 109 

Medium— Patterns 14011 to 14303 127-139 

Standard— Patterns 0286 to 0681 168-187 

Sundries, Linoleum, for Installation and Maintenance . 340, 341 

Table for Figuring Linoleum Yardage 346 

Telegraph Code 348-350 

Tools 340, 341 

Twelve-Foot- Wide Felt-Base 221 

Universal Scriber 14 

Warehousing Points . 351 

Wax, Linogloss 343 

Weights, Shipping 344, 345 

Wide Goods 221 

Wholesalers 351 

Yardage Tables, Linoleum 346 



[4] 



ARMSTRONG'S 1940 LINE 

FEATURES IMPORTANT DEVELOPMENTS 



ENTHUSIASTIC consumer acceptance of Arm- 
strong's strikingly original Multiplane Embossing 
accounts for the introduction of twelve new Multiplane 
Embossed patterns of exceptional beauty and freshness. 

EMBOSSED FEATURES 

In the Heavy Gauge assortment of these new 
Multiplane Embossed patterns, there is a particularly 
novel chevron-and-circle design effect. 

Medium Embossed — in three new patterns — is 
distinguished by a new type of ground. This is an un- 
usual polychrome coloring in soft tones that set off to 
advantage the discs, blocks, and lines. 

Stars are pleasingly incorporated in three of this 
year's Standard Embossed patterns, while discs and 
blocks are featured in the other new patterns. 

STRAIGHT LINE INLAID 

Stars also make their appearance in four of the new 
Standard Gauge Straight Line Inlaid Patterns — 0455, 
0456, 0457, and 0458. Here, the stars are used against 
marbleized grounds in combination with overlay lines 
and interesting angle blocks. In the three new Heavy 
Gauge Straight Line Inlaid patterns, especially strong 
emphasis is placed on the popular overlay effect. 

MARBELLE AND JASPE 

Armstrong's important position in the custom-de- 
signed floor market is further fortified by the addition 
of four Marbelles, one Jaspe, and cerulean blue in 
Plain linoleum. All these patterns 
will be available in Heavy, Medium, 
and Standard Gauges. 



LINOFLOR 

As a further recognition of the call 
for custom floor effects in the lower 
brackets of the market, the Linoflor 
line is strengthened by three hand- 
some Marbelle colorings — Nos. 1905, 
1906, and 1907. Pattern 1905 in 
particular is a welcome addition be- 
cause it supplies the need for a 
black marbling in this material. 

In Inlaid Linoflor, three new pat- 
terns offer an unusual treatment of 
linked accent lines on an open ground. 



TEXTURED EFFECT IN FELT-BASE 

Most refreshing of the features evident in the 1940 
felt-base offering is a textured effect that will be found 
in both Quaker and Standard Rugs and Piece Goods. 
In the Quaker line, this textured motif is expressed in 
the charming needle-point patterns — Nos. 4785, 4786, 
4787, and 4788. Nos. 4805 and 4806 also fall into the 
textured group. In the Standard line, an unusual 
damask textured tile effect is found in such patterns as 
Rug No. 4470 and Floor Covering No. 12410. A new 
leaf effect is presented in Standard Rugs Nos. 4460, 
4461, 4462, and 4463. 

Felt-base is further strengthened this year, by the 
addition of two new and colorful patterns in Quaker 
Passage Covering — Nos. P-250 and P-251. 

Fern effects and Mellow Tone Marbling, both of 
which have met with high success, continue as important ' 
features in the 1940 felt-base rugs and floor coverings. 

COLOR TRENDS RECOGNIZED 

In the entire assortment of new patterns, both 
linoleum and felt-base, there is a definite return to 
green as the high-style color note. Green will be found 
not only as an accent color in many of the patterns, 
but also as the principal ground coloring. Blue, how- 
ever, which has recently enjoyed great popularity, 
continues in favor and finds ample representation in 
the current offerings. Black and white patterns, 
particularly those marked with brilliantly colored 
accents, which have been top-rank volume producers 
in the recent past, continue to hold 
their position as style leaders. 



NOTICE ON COLOR 

VALUES 

While we have bent 
every effort to reproduce 
all patterns faithfully in 
this book, the limitations 
of color engraving and 
printing are such that we 
cannot guarantee, in every 
case, an exact duplication 
of the color values of the 
actual goods. It is sug- 
gested, therefore, that 
quality samples rather 
than these illustrations be 
employed to match colors 
with other materials. 



PLAIN LINOWALL 

News of high importance in the 
wall covering field is the fact that 
Linowall is now available in six 
plain colors — all of which are delicate 
pastels of unusual beauty. 

DARK LINOWALL 

Almost equally important is the 
announcement of three new dark 
colors in Linowall, which were de- 
signed primarily for use as wainscot- 
ing. These new colorings are keyed 
to harmonize with the lighter tones. 



f5] 



WHY ARMSTRONG'S FLOORS AND LINOWALL 
CONSTITUTE STRONG LINE FOR MERCHANTS 



PUBLIC acceptance of Armstrong's Linoleum as a 
high-quality material made by a dependable 
manufacturer rests upon the following solid foundations : 

(1) Quality is built into the goods not only by the 
grade of materials used and the painstaking care that 
is typical of every operation, but also by a large num- 
ber of exclusive features that have been developed by 
Armstrong; (2) for twenty-three years, Armstrong has 
been telling the public about Armstrong's Linoleum 
Floors through a continual program of advertising in 
national magazines; (3) Armstrong has provided its 
merchants with assistance in designing, laying, and 
selling linoleum floors. 

Let's examine each of the above points in detail, 
starting with the exclusive Armstrong quality features: 

PLAIN AND JASPE 

Smooth Surface — Because finely ground cork is 
used, the surface of Armstrong's Plain and Jaspe 
Linoleum is exceptionally smooth. 

Custom-Craft Dies — A wide variety of custom 
floors can be created at low cost from various colors of 
Armstrong's Plain, Jaspe, Marbelle, and Monobelle 
Linoleum, by the use of these ten dies — another ex- 
clusive Armstrong development. 

MARBELLES AND MONOBELLES 

Superior Key Construction — A better bond that pre- 
vents the linoleum mix from coming loose from the 
burlap is obtained by a special process developed by 
Armstrong which starts with a thin layer of Plain 
linoleum calendered into the burlap back, and is 
followed by the marbleized linoleum layer. 

Subtle Graining — Because of another Armstrong 
development, the marbling of Armstrong's Marbelle 
and Monobelle Linoleum is finer and more even. 

STRAIGHT LINE INLAIDS 

Armstrong's Straight Line Inlaid Linoleum offers 
the same advantages found in Plains and Marbelles — 
smooth surface and superior key plus an unusual 
variety of well-styled designs and colors. 

EMBOSSED INLAIDS 

Included in this grade of linoleum, produced by an 
exclusive Armstrong process protected by patents, are 
many unusual design effects such as Multiplane Em- 
bossing, shaded and marbleized inset blocks. Stream- 
lining of the embossing assures ease of cleaning. 

PRINTED LINOLEUM 

Mellow Tone Marbling is an exclusive feature 
found in five Armstrong's Printed Linoleum patterns. 



LINOFLOR 

Safety-Back — An exclusive feature of Linoflor is a 
special Safety-Back which permits cementing the 
goods direct to the floor and removing it later without 
damage to the subfloor. The wide assortment of 
up-to-the-minute designs in Inlaid Linoflor and the 
handsome colors in Marbelle Linoflor also are im- 
portant features that are appreciated by consumers. 

FELT-BASE RUGS AND PIECE GOODS 

Safety-Back — Armstrong's Quaker Floor Covering 
also has the exclusive Safety-Back which makes it 
possible to paste felt-base floor covering direct to wood 
floors, and to be able to remove it later, simply, easily, 
and without damage to the subfloor. 

Extra-wide Goods — Both Armstrong's Quaker and 
Standard Rugs and Floor Covering are made in ex- 
clusive twelve-foot widths. This results in the better 
fitting of more rooms with felt-base rugs, and in seam- 
less floors for a larger number of rooms. 

Novelty and Picture Rugs — All Armstrong pattern's 
are distinctive, but the Quaker Map and Play Rugs 
have an especially wide appeal. 

Mellow Tone Marbling — By an exclusive process, 
the marble effects in Armstrong's Quaker Line have a 
new realism, quite unlike ordinary marbling in felt-base. 

Jaspe-like patterns — Another new process was 
developed by Armstrong to obtain the effect of Jaspe 
linoleum in several Standard Floor Covering patterns. 

MASTIC ARMOFLOR 

Mastic Armoflor, an exclusive and entirely different 
basic flooring material, is described on page 337. This 
long-lasting, easily-maintained flooring consists of a 
calendered mastic mix keyed to a backing of tough 
asphalt-saturated felt. It is pasted direct to the sub- 
floor without the use of lining felt of any kind. 

LINOWALL 

Several distinctive Linowall patterns — plain pastel 
colorings, dark colorings suitable for wainscoting, 
walnut, pine, soft burled pastel patterns, and em- 
bossed tile effects — are exclusive Armstrong develop- 
ments and are found in no other line of wall coverings. 
In addition to these style advantages, Linowall has 
many other features that endow it with wide popular 
appeal. It is a truly washable and waterproof wall 
covering that can be quickly and safely cleaned by 
rubbing it with a damp cloth. It is flexible and can be 
curved around inside and outside corners, or from the 
wall onto the ceiling without unsightly seams. It costs 
only about half as much as other permanent materials. 



6] 



PELT-LAYER METHOD 

Having developed a top-quality product, Armstrong 
developed the felt-layer method of installing it. This 
development played an important part in helping to 
establish linoleum as an attractive and dependable 
flooring for all types of structures and has contributed 
largely to the broadening use of linoleum all over the 
house in the residential market. This is the only 
method that has been tested by more than twenty 
years of service in homes and busy buildings. It pro- 
duces a better flooring job because Armstrong's Green 
Lining Felt, which has more "give" than linoleum, 
protects the linoleum from splitting and cracking 
when wood subfloors expand or contract. 

Lining felt is also desirable because it conceals 
the outline of the floor boards; makes the floor quieter, 
warmer, and more restful. In addition, the use of 
lining felt simplifies removal and re-use of the linoleum. 
This is important to occupants of rented properties. 

ARMSTRONG ADVERTISING 

With the assurance that its product and installation 
method filled a real need, Armstrong has for twenty- 
three years advertised in the leading national maga- 
zines. As a result, the name "Armstrong" has become 
synonymous with linoleum, and the idea of linoleum 
for every room in the house has won definite accept- 
ance. To supplement this long-range national adver- 
tising, Armstrong has developed a number of ^services 
especially for the assistance of merchants. 

BUREAU OF INTERIOR DECORATION 

Armstrong's Bureau of Interior Decoration provides 
a design service that makes linoleum floors easier to 
sell. It furnishes prospects with complete room color 
schemes, including swatches of wall paper, wood trim, 
upholstery, curtain fabrics, and rugs, as well as the 
recommended linoleum and Linowall patterns; and 
prepares designs of special Custom- Craft floors for 
merchants to use as an aid in selling specific jobs. 



RETAIL ADVERTISING SERVICE 

The Customer's Service Section of the Advertising 
Department offers a real aid to merchants in planning 
their local advertising: newspaper, direct mail, or 
radio. In addition, a complete assortment of attractive 
literature and display material is supplied regularly to 
merchants for use in their own promotional activities. 

LINOLEUM LOGIC 

Now in its twenty -fifth year, Linoleum Logic is the 
recognized trade paper of the retail linoleum business. 
Successful merchandising methods employed by 
individual retailers, new markets for the sale of hard 
surface floorings, outstanding installation pictures, 
editorials by prominent retailers, display ideas, hints 
for layers — all are brought to the attention of mer- 
chants through this free monthly newspaper. 

BUREAU OP RETAIL MERCHANDISING 

The Armstrong Bureau of Retail Merchandising 
acts as a clearing house of linoleum information, mak- 
ing the experiences of hundreds of merchants available 
to other merchants. The bureau offers a training 
program for employees of retail stores. It plans lino- 
leum departments and display devices. It publishes^. 
"The Salesmanship Guidebook," a 128-page volume ; 
containing a wealth of information for the retail 
salesman; "Stock Control — A Key to Profits," out- 
lining a simplified system for the linoleum department; 
"The Business Side of Linoleum Installation," a 
survey of workroom and laying methods in 223 stores, 
with time studies; "Job Control," based on a two-year 
study of procedures controlling all stages of a job. 

LAYING SCHOOL 

The services of the Armstrong Laying School are 
available to those merchants who wish their mechanics 
to learn the latest methods of installing linoleum, 
sink tops, cove base, felt-base, and Linowall. There 
is no cost except travel and living expenses in Lancaster. 



FELT-LAYER METHOD IS BACKED BY YEARS OF SUCCESSFUL PERFORMANCE 




Armstrong's Lining Felt is pasted over the 
sub floor with Armstrong's Linoleum Paste. 



Armstrong's Linoleum is firmly pasted to 
the felt with Armstrong's Linoleum Paste. 



Next, the linoleum is joined with almost in- 
visible seams, then rolled and weighted. 



[7] 



ARMSTRONG'S LINOLEUM FLOORS 




LEFT — Old bathrooms 
are hard to decorate 
unless the floor is part of 
the picture. In this one, 
the floor is Armstrong's 
Marbelle Linoleum No. 
021 with special inset of 
Coral No. 49. Easier 
housekeeping is as- 
sured, since a light 
dusting, an occasional 
washing and freshening 
up with Armstrong's 
Linogloss Wax are all 
the care needed. And 
note the walls — -Arm- 
strong* s Li now all, 
Black703 and Peach 705. 



RIGHT — This guest 
room formerly was 
waste space in the attic. 
Such room transforma- 
tion is easy and inex- 
pensive with Arm- 
strong's Linoleum. 
Many homemakers are 
discovering hidden 
beauty in their homes 
through the magic 
touch of color and de- 
sign in the floor. Here a 
distinctive effect is ob- 
tained with Armstrong's 
Beige Jaspe No. 7 with 
Linostrips of turquoise, 
coral, and chartreuse. 
Walls are Armstrong's 
Temlok De Luxe. 





LEFT — This room does 
extra duty. In the 
morning it's a sewing- 
room. After school it's 
a study. And after din- 
ner it's that home 
office that Dad has 
been asking for. Yet 
despite these ex tra uses, 
this room always looks 
its best. The easy -to- 
clean, long-lasting floor 
of Armstrong's Lino- 
leum, Embossed No. 
6271, is the answer. It's 
built for extra duty. 



[8] 



ARMSTRONG 



LINOLEUM FLOORS 




This kitchen has a floor that is not only practical and easy- 
to-clean, but also one that is colorful and gay. It's Arm- 
strong's Embossed Inlaid Linoleum No. 5601, firmly ce- 
mented in place over felt — the only approved method. 



It's hard to believe that this family game room was once* 
a cluttered attic. Armstrong's Jaspe Linoleum in apple , 
green and hunter green, with special compass design in 
plain colors, completely hides the old attic boards. 







Like the warm handclasp of a friend, this entrance hall 
bids you "Come in — and welcome!" Its cheerful per- 
sonality starts with a special floor of Armstrong's Mono- 
belle Linoleum. 043, inset with white and chartreuse. 



Fabric rugs and furnishings take on new charm against 

this floor of Armstrong's Linoleum (teak brown Jaspe with 

novel border). Linoleum also provides a decorative floor 

when rugs are stored during the summer months. 



[9] 



ARMSTRONG'S LINOLEUM FLOORS 

HOME OWNERS COMMEND LINOLEUM 




Mrs. Katherine L. Frazer, Oxford, Ohio, writes: 

"In planning the interior of my new home, I considered 
nothing but linoleum for my entire downstairs, because 
it lends itself so perfectly to modern treatment. 

"I have been impressed with the ease in caring for these 
floors with Armstrong's Liquid Wax. 

"There is the added satisfaction of sanitation which I 
have never experienced with other floor coverings. There 
are no longer any worries of permanent ruin when 
something is accidentally spilled." 



Mrs. Martin L. Hampton, Sunset Island, Miami Beach, Florida, writes: 

"I decided on Armstrong's Linoleum because I found such a beautiful range of colors. It 
is a joy to have our home completely equipped with linoleum floors. We have had many 
compliments on our floors." 









W. C. Griffith, Indianapolis, Indiana, writes: 

"We used Armstrong's Linoleum in four of the nine rooms in our country house. In addition, we also 
put it down in all hallways and baths. We used Armstrong's Linowafl in two of the baths, and Mrs. 
Griffith is very much pleased with the entire installation. 

"The attractive coloring and special inset add greatly to the individuality of the different rooms, 
and we have found that, from a practical standpoint, it is much easier to clean and more sanitary than 
any other kind of floor covering." 



[10] 



ARMSTRONG'S LINOLEUM FLOORS 

FOR EVERY ROOM IN THE HOUSE 




Mrs. Viola M. Hunt, Rosemont, Pennsylvania, writes: 

"In 1930, I built a house at Devon, Pennsylvania, in which I 
used Armstrong's Linoleum in all the rooms on the first floor. 

"When I decided to build at Rosemont last year, it was a fore- 
gone conclusion that I would use Armstrong's Linoleum through- 
out the entire house. 

"I have had experience with hardwood floors in other houses; 
and the linoleum is so much easier to take care of, so much quieter, 
and more resilient to walk on, that there is no comparison." 




Mrs. J. B. Wallace 
land, Ohio, writes: 

"I am taking this opportu- 
nity to advise of our complete 
satisfaction in Armstrong's 
Linoleum and Rubber Tile re- 
cently installed in our home. 

"We haveeither Armstrong's 
Linoleum or Rubber Tile in 
practically every room in the 
house, including the entire 
areas of two bathrooms, which 
makes them modern, colorful, 
and practical as well as spot- 
lessly clean in appearance and 
very beautiful." 




Mrs. Victor S. Sandrock, St. Louis County, Missouri, writes: 

"When planning our new house, I noticed in the House Beautiful magazine a dining-room floor 
covered with Armstrong's Linoleum. I thought it beautiful in addition to being serviceable, so I con- 
sulted our architects and they highly recommended the use of your product. 

"The completed floor is one of beauty, and I find that a floor of this kind in a dining-room is very 
desirable due to the ease with which it can be kept clean. 

"We have received many compliments upon the design and color of the floor. I am very happy with it." 



[ii] 



ARMSTRONG 



LINOLEUM FLOOR 




LEFT — Gimbel Brothers 
Toy Department, New 
York. Frederic A. Gim- 
bel, Vice-President, 
says: "These new Arm- 
strong Floors have cut 
down losses on damaged 
merchandise . They 
have also simplified our 
cleaning operations. 
Our clerks are enthu- 
siastic about the new 
conn fort underfoot 
Armstrong's Linoleum 
gives them. And all of 
us are mighty proud of 
the sales-attracting at- 
mosphere these Arm- 
strong' s Linoleum 
Floors have created." 



1 I 



RIGHT — Art Depart- 
ment students of the 
Piedmont Beach 
Schools in California 
decorated this kinder- 
garten. You see the re- 
sults here. And also a 
convincing demonstra- 
tion of the unusual 
floor effects now possi- 
ble with Armstrong's 
Linoleum. This orig- 
inal design was carried 
out with a field of Arm- 
strong's Marbelle Lino- 
leum, and unique insets 
of plain colors. Seats 
and table tops also are 
linoleum-covered . 



I , j [ . 





LEFT — Merchants find 
their best silent sales- 
man right at their feet 
when they put floor 
space to work with 
eye-appealing Arm- 
strong's Linoleum. But 
does it really work? We 
quote the Wonder 
Clothes Stores, of Balti- 
more, Md.: "Arm- 
strong's Linoleum un- 
questionably hasplayed 
an important part in 
the growing sales of our 
newest Wonder Clothes 
unit!" This special floor 
design was created by 
combining Armstrong' s 
Jaspe, Marbelle, and 
Plain Linoleum. 



[12] 



ARMSTRONG'S LINOLEUM FLOORS 




Floors help sell flowers for the Russell Floral Shop of 
Cleveland, Ohio. This pleasing design of Armstrong's Lino- 
leum illustrates very effectively how floors of distinction 
and originality can be created for a place of business. 



1 





i 
I 





Named after the famous Early American maker of glass* 
this Baron Stiegel Room of the Hotel Brunswick, Lan- . 
caster, Pa., greets each guest with an atmosphere of fine 
living. Its attractive floor is Armstrong's Plain Linoleum. 



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There's a sales idea for countless businesses in this dining- 
room of the Sylvan Lake Hotel, Custer State Park, S. 
Dakota. It shows how floors of Armstrong's Linoleum 
carry out the personality of any type of business. 



Showmanship sells in this New York display room of 
Kensington, Inc. And it's showmanship that starts with 
a fine floor of Armstrong's Plain Linoleum that was 
specially created by Lurelle V. A. Guild, famous designer. 



[13] 



CUSTOM-CRAFT FLOORS EASILY CREATED 
TO MEET EVERY NEED AND EVERY PURSE 




Ready-Cut Linosets offer the easiest method of producing 
custom floors. The Linoset is inserted as a unit in an open- 
ing cut in the field. See designs on pages 15, 16, 17, and 18. 




Die- Cut designs simplify the creation of individualized 
Linosets by eliminating slow and expensive hand-cutting. 
Dies cutting ten basic shapes are included in the outfit. 




More intricate custom floors and Linostrips can be laid 
out readily and cut with Armstrong's Universal Scriber, 
which may also be employed for all kinds of scribing. 



ADDITION of four new Ready-Cut Linosets to the 
■ 1940 line is further evidence of the success of Arm- 
strong's efforts to bring custom-designed floors within 
reach of the average pocketbook through its Custom- 
Craft Floor Program. Moreover, the growing use of 
Custom-Craft Dies and the instant acceptance of the 
Universal Scriber as a means of producing even more 
intricate Linosets prove that the idea of designed-to- 
order floors has won definite recognition from archi- 
tects, decorators, and home owners everywhere. 

READY-CUT LINOSETS 

Armstrong's Ready-Cut Linosets provide the easiest 
and most economical means of incorporating special 
insets in linoleum floors and Linowall. Created by the 
Armstrong Bureau of Interior Decoration with the 
same skill, taste, and care that are employed in pro- 
ducing exclusive designs for the finest homes, these 
Linosets have wide appeal from the standpoint of 
economy. Furnished with all the parts bound in place, 
they can be inserted in the field linoleum as a unit, f 
simply by cutting out a square or circle of the same . 
size. No intricate measuring, scribing, or cutting is 
required; and there is no waste of material or time. A 
wide assortment of smart designs is available for use 
in many commercial areas as well as in homes. 

Ready- Cut Linosets are supplied in Heavy, Medium, 
and Standard Gauges, but they may be used with 
/{ e" or ^ mm. linoleum by building them up to the 
proper level with lining felt. They may also be beveled 
at the edges and inserted in Armstrong's Linowall, 

DIE-CUT LINOSETS 

Die-Cut Linosets, made with Armstrong's Custom- 
Craft Dies, permit the creation of Linosets which are 
more highly individualized than Ready- Cut Linosets, 
but which can be produced quickly by any good lino- 
leum mechanic. The ten die shapes form thousands of 
artistic effects, a few of which are shown on page 19. 

The complete outfit consists of ten dies, a pounding 
plate, and a hammer, packed in a strong maple chest. 

DESIGNS CUT WITH UNIVERSAL SCRIBER 

Where utmost originality is required, special designs 
can be planned by architects, decorators, owners, or 
the Armstrong Bureau of Interior Decoration, and cut 
to order either at the Armstrong factory or by the 
linoleum mechanic. Where the latter method is em- 
ployed, Armstrong's Universal Scriber will be found to 
be an invaluable tool, since — in addition to performing 
various kinds of scribing — it cuts %" to 7'1" circles, 
and straight or circular Linostrips 34" to 6" wide. 



14 






ARMSTRONG'S READY-CUT LINOSETS 





Tropical Fruit Design No. 939A 
Size: 12" x 12" 

Colors: 25, 21, 48, and 33 
Code Words : Heavy 0/ 8 ") Gauge. . . 
LSFGR, Medium Gauge. . . LSFHS, 

Standard Gauge. . .LSFIT 




Anchor Design No. 934A 

Size: 24" x 24" 

Colors: 30^23, and 28 

Code Words: Heavy (Vs") Gauge. . .LSDAK, 

Medium Gauge. . .LSDID.StandardGauge. . .LSDLA 





Compass Design No. 933A 

Size: 24" diameter 

Colors: 23, 29, and 40 

Code Words: Heavy 0/ 8 ") Gauge. . .LSCOV, 

MediumGauge, . .LSCUS, Standard Gauge. . .LSCYX 



Tropical Fruit Design No. 939B 

Size: 12" x 12" 

Colors: 48, 21, 25, and 33 

Gauges and Code Words — See 939A 



Anchor Design No. 934B 

Size: 24" x 24" 

Colors: 23, 28, and 30 

Gauges and Code Words — See 934A 






Tropical Fruit Design No. 939C 

Size: 12" x 12" 

Colors: 33, 21, 25, and 48 

Gauges and Code Words — See 939A 



Compass Design No. 933B 

Size: 24" diameter 

Colors: 29, 23, and 40 

Gauges and Code Words — See 933A 




Tropical Fruit Design No. 939D 

Size: 12" x 12" 

Colors: 21, 25, 33, and 48 

Gauges and Code Words — See 939A 




Anchor Design No. 934.C 

Size: 24" x 24" 

Colors: 28, 30, and 23 

Gauges and Code Words — See 934A 



Compass Design No. 933C 

Size: 24" diameter 

Colors: 40, 23, and 29 

Gauges and Code Words — See 933A 



15 



.JH 



ARMSTRONG'S READ 





LINOSETS 



u 



Flamingo Design No. 946A 

Size: 18" diameter 

Colors: 21, 23, and 45 

Code Words: Heavy <%*) Gauge . 

LSHKD, Medium Gau T ^VV^| HLE ' 

Standard Gauge. , .LSHMF 



Sea Horses Design No. 941A 
Size: 9" x 9" 
Colors: 23, 27, and 49 
Code Words: Heavy (Vg ) 
Gauge. . .LSFMX, Medium 
Gauge. ..LSFNY, Stand- 
ard Gauge. . .LSGDA 



Fruit Design No. 926A 

Size: 24" x 24" 
Colors: 30, 33, 39, and 48 






Flamingo Design No. 946B 

Size: 18" diameter 

Colors: 23, 45, and 21 

Gauges and Code Words— See 946A 



Sea Horses Design No. 941B 
Size: 9" x 9" 
Colors: 27, 23, and 49 
Gauges and Code Words- 
See 941A 



Y f 



Fruit Design No. 926B 
Size: 24" x 24" 

Colors: 33, 39, 30, and 48 
Gauges and Code Words— See 926A 




Sea Horses Design No. 94.1C 
Size: 9" x 9" 
Colors: 49, 23, and 27 
Gauges and Code Words- 
See 941A 




Flamingo Design No. 946C 

Size: 18" diameter 

Colors: 45, 21, and 23 

Gauges and Code Words— See 946A 



Teakettle Design No. 942 A 

Size: 9" x 9 

Colors: 29, 23, and 24 

Code Words: Heavy (Va ) 

Gauge. . .LSGEW, Medium 

Gaule.-.LSGJI Stand- 

ard Gauge. . LbObl 



Ell i 






Teakettle Design No. 942B 
Size: 9" x 9 
Colors: 24, 23, and 29 
Gauges and Code Words- 
See 942A 




Fruit Design No. 926C 

Size: 24" x 24" 

Colors: 39, 48, 30, and 33 

Gauges and Code Words— See 926A 



Fruit Design No. 926D 

Size: 24" x 24" 

Colors: 48, 30, 33, and 39 

Gauges and Code Words-See 926A 



Teakettle Design No. 942C 
Size: 9" x 9 
Colors: 23, 24. and 29 
Gauges and Code Words- 
See 942A 



I 



[16] 



ARMSTRONG'S READY-CUT LINOSETS 




Ship Design No. 940A 

Size: 12" x 12" 
Colors: 30, 23, and 43 
Code Words: Heavy (Vs") 
Gauge. . .LSFJU, Medium 
Gauge, . .LSFKV, Stand- 
ard Gauge. . .LSFLW 




Mixing Bowl Design 
No. 945A 
Size: 12" x 12" 
Colors: 45, 30, and 39 
Code Words: Heavy (Va") 
Gauge. . .LSHHA, Medium 
Gauge . . . LSHIB, Stand- 
ard Gauge. . .LSHJC 




Porpoise Design 
No. 944A 

Size: 12" x 12" 
Colors: 21, 42, and 33 
Code Words: Heavy ('/a") 
Gauge. . .LSHEX, Medium 
Gauge . . . LSHFY, Stand- 
ard Gauge. . .LSHGZ 







Tea Service Design 
No. 943A 
Size: 12" x 12* 
Colors: 24, 46, and 41 
Code Words: Heavy (Vs") 
Gauge. . LSHBU, Medium 
Gauge. . .LSHCV, Stand- 
ard Gauge. , .LSHDW 




Breakfast Table Design 
No. 938A 
Size: 12" x 12" 
Colors: 24, 23, and 39 
Code Words: Heavy 0/ 8 ") 
Gauge . . . LSFDO, Medium 
Gauge . . . LSFEP, Stand- 
ard Gauge. . .LSFFO 





Ship Design No. 940B 

Size: 12" x 12" 

Colors: 43, 23, and 30 

Gauges and Code Words — 

See 940A 



Ship Design No. 940C 

Size: 12" x 12* 

Colors: 23, 30, and 43 

Gauges and Code Words — 

See 940A 






Cup and Saucer Design No. 927A 

Size: 24" x 24" 

Colors: 23, 48, and 30 

Code Words: Heavy (V 8 ") Gauge. . .LSANK, 

Medium Gauge. . . LS AO J, Standard Gau~e. . .LSARG 



Mixing Bowl Design 
No. 945B 
Size: 12" x 12* 
Colors: 39, 45, and 30 
Gauges and Code Words- 
See 945A 



Mixing Bowl Design 
No. 945C 

Size: 12" x 12* 

Colors: 30, 39, and 45 

Gauges and Code Words — 

See 945A 





Porpoise Design 

No. 944B 

Size: 12" x 12" 

Colors: 42, 33, and 21 

Gauges and Code Words — 

See 944A 



Porpoise Design 
No. 944C 
Size: 12" x 12" 
Colors: 33, 21, and 42 
Gauges and Code Words- 
See 944A 






Cup and Saucer Design No. 9273 

Size: 24" x 24* 

Colors: 30, 23, and 48 

Gauges and Code Words — See 92 7 A 



Tea Service Design 
No. 943B 
Size: 12" x 12* 
Colors: 41, 24, and 46 
Gauges and Code Words- 
See 943A 



Tea Service Design 
No. 943C 
Size: 12* x 12" 
Colors: 46, 41, and 24 
Gauges and Code Words- 
See 943A 





Breakfast Table Design 

No. 93SB 

Size: 12" x 12" 

Colors: 23, 24, and 39 

Gauges and Code Words — ■ 

See 938A 



Breakfast Table Design 

No. 938C 

Size: 12" x 12" 

Colors: 39, 23, and 24 

Gauges and Code Words — 

See 938A 




[17] 



Cup and Saucer Design No. 927C 

Size: 24* x 24" 

Colors: 48, 30, and 23 

Gauges and Code Words — See 92 7 A 



— 



ARMSTRONG'S READY-CUT LINOSETS 






Fish Design No. 932A 

Size: 18" x 18" 

Colors: 43, 30, and 38 

Code Words: Heavy (}/&") Gauge... 

LSBYD, Medium Gauge. .. LSC AD, 

Standard Gauge. . .LSCEC 



Crossed Arrows Design No. 925A 

Size: 18" x 24" 

Colors: 25, 23, 27, and 45 

Code Words: Heavy (Vs") Gauge... 

LSAFU, Medium Gauge. .. LSAGT, 

Standard Gauge. . .LSAIX 





Chanticleer Design No. 937A 

Size: 18" x 18" 

Colors: 27, 23, 41, and 48 

Code Words: Heavy (M*") Gauge... 

LSFAL, Medium Gauge. .. LSFBM, 

Standard Gau?e . . . LSFCN 



Fish Design No. 932B 

Size: 18" x 18" 

Colors: 38, 30, and 43 

Gauges and Code Words — See 932A 




Crossed Arrows Design No. 925B 

Size: 18" x 24" 

Colors: 27, 23, 25, and 45 

Gauges and Code Words — See 92 5 A 




Chanticleer Design No. 937B 

Size: 18" x 18" 

Colors: 48, 41, 27, and 23 

Gauges and Code Words — See 93 7 A 



Fish Design No. 932C 

Size: 18" x 18" 

Colors: 30, 38, and 43 

Gauges and Code Words — See 932A 






Chanticleer Design No. 937C 

Size: 18" x 18" 

Colors: 23, 27, 48, and 41 

Gauges and Code Words — See 93 7 A 




Crossed Arrows Design No. 925C 

Size: 18" x 24" 

Colors: 23, 25, 27, and 45 

Gauges and Code Words — See 925A 



Crossed Arrows Design No. 925D 

Size: 18" x 24" 

Colors: 45, 23, 25, and 2 7 

Gauges and Code Words — See 925A 



Chanticleer Design No. 937D 

Size: 18" x 18" 

Colors: 41, 48, 23, and 27 

Gauges and Code Words — See 93 7 A 



[18] 



ARMSTRONG'S LINOWALL IS PERMANENT 
WASHABLE LINOLEUM-LIKE WALL COVERING 



ARMSTRONG'S Linowall is a permanent, beauti- 
- ful, easy-to-clean wall covering made of a resilient 
inlaid composition (similar to that employed in Arm- 
strong's Linoleum) processed on a closely woven 
flexible fabric backing. It has the characteristically 
smooth surface of linoleum; and the heavy facing of 
inlaid color is 3 20" thick, which assures much greater 
durability than is afforded by tile and marble sub- 
stitutes which are made with a film finish that meas- 
ures only a few thousandths of an inch in thickness. 

Linowall is resilient and does not chip or crack when 
bumped by furniture. Unlike rigid materials, it has 
sufficient flexibility to with- 
stand moderate settling of walls 
without cracking or buckling. 
Surface moisture does not in- 
jure it. Linowall itself is water- 
proof; and the seams also 
can be made waterproof. 

At less cost, Linowall offers 



LINOWALL COLORS 

Large color reproductions of all pat- 
terns and information on Linowall and 
Linowall accessories will be found in 
Armstrong's Linowall Pattern Book. 



practically all the advantages of other permanent wall 
treatments and in many instances affords qualities not 
obtainable in other materials. Properly installed, it 
affords a lifetime finish that is attractive, sanitary, 
and waterproof. It will be found to be a real economy 
because, unlike most wall coverings, it does not have 
to be periodically replaced or refinished. Dirt, grease, 
and smoke or water marks can easily be removed by 
wiping the surface of Linowall with a damp cloth. 

Like linoleum floors, walls covered with Armstrong's 
Linowall can be made more distinctive by inlaying 
special figures cut from Linowall of other colors or 
from linoleum. A recent devel- 
opment is the insertion in Lino- 
wall of figures carved in bas- 
relief from linoleum. 

Striking effects can also be 
obtained by using Linowall 
with chromium stripping or 
other metal decoration. 



No. 700 Green Linowall 
Rolls and Units — 1 and 2 yards wide 



k 



h 

No. 702 Travertine Linowall 

Rolls and Units — 1 and 2 yards wide 




No. 703 Black Linowall 
Rolls and Units — 1 and 2 yards wide 






No. 704 Ivory Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 705 Peach Linowall 

Rolls and Units — 1 and 2 yards wide 



No. 706 Tan Linowall 
Rolls and Units — 1 and 2 yards wide 



All patterns in Armstrong's Linowall are also available in the following standard units: 

Full-size Standard Unit: 1-yard width — 3 feet wide x 9 feet high, two to a package (6 square yards) 
Full-size Standard Unit: 2-yard width — 6 feet wide x 9 feet high, one to a package (6 square yards) 
Half-size Standard Unit: 1-yard width — 3 feet wide x 4Ji> feet high, four to a package (6 square yards) 
Half-size Standard Unit: 2-yard width — 6 feet wide x 4J2 feet high, two to a package (6 square yards) 
Code words for the complete Linowall line are listed on page 350. 



[21 



ARMSTRONG'S LINOWALL 



<JS*t. 



No. 707 Mother-of-Pearl Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 708 Primrose Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 709 Verde Antique Linowall 

Rolls and Units — 1 and 2 yards wide 





A 
R 

N 

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N 
G 

S 



No. 710 Sienna Red Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 711 Mountain Blue Linowall 

Rolls and Units— 1 and 2 yards wide 



No. 731 Colonial Blue Linowall 
Rolls and Units— 1 and 2 yards wide 




No. 732 Dove Gray Linowall 

Rolls and Units — 1 and 2 yards wide 



No. 733 Mulberry Linowall 

Rolls and Units — 1 and 2 yards wide 



No. 734 Canary Linowall 

Rolls and Units — 1 and 2 yards wide 




No. 735 Pine Linowall 

Rolls and Units — 1 and 2 yards wide 



No. 736 Walnut Linowall 

Rolls and Units — 1 and 2 yards wide 



No. 737 Parchment Linowall 
Rolls and Units — 1 and 2 yards wide 



All patterns in Armstrong's Linowall are also available in the following standard units: 

Full-size Standard Unit: 1-yard width— 3 feet wide x 9 feet high, two to a package (6 square yards) 
Full-size Standard Unit: 2-yard width— 6 feet wide x 9 feet high, one to a package (6 square yards) 
Half-size Standard Unit: 1-yard width— 3 feet wide x 4 l A feet high, four to a package (6 square yards) 
Half-size Standard Unit: 2 -yard width— 6 feet wide x4^ feet high, two to a package (6 square yards) 
Code words lor the complete Linowall line are listed on page 350. 



[22] 



ARMSTRONG'S LINOWALL 



A 
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H 

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;"" 











No. 738 Sage Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 750 Yellow Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 751 Blue Linowall 
Rolls and Units — 1 and 2 yards wide 




. 



No. 752 Ivory Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 753 Green Linowall 

Rolls and Units — 1 and 2 yards wide 



No. 754 Rose Linowall 

Rolls and Units — 1 and 2 yards wide 




No. 770 Foam White Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 771 Light Azure Linowall 

Rolls and Units — 1 and 2 yards wide 



No. 772 Daisy Yellow Linowall 

Rolls and Units — 1 and 2 yards wide 




No. 773 Pale Jade Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 774 Rose Coral Linowall 
Rolls and Units — 1 and 2 yards wide 



No. 775 Dawn Gray Linowall 
Rolls and Units — 1 and 2 yards wide 



All patterns in Armstrong's Linowall are also available in the following standard units: 

Full-size Standard Unit: 1-yard width — 3 feet wide x 9 feet high, two to a package (6 square yards) 
Full-size Standard Unit: 2-yard width — 6 feet wide x 9 feet high, one to a package (6 square yards) 
Half-size Standard Unit: 1-yard width — 3 feet wide x 4M feet high, four to a package (6 square yards) 
Half-size Standard Unit: 2-yard width — 6 feet wide x4^ feet high, two to a package (6 square yards) 
Code words for the complete Linowall line are listed on page 350. 



23] 



ARMSTRONG'S PLAIN LINOLEUM 




smmm mmm 




ISiSIS5^f j *^~ 







WIDE ASSORTMENT OF GRADUATED COLORS IN PLAIN LINOLEUM 
IMPORTANT AID TO PLANNING HARMONIOUS DESIGNS 



Harmonious custom floor effects are readily achieved 
with Armstrong's Plain Linoleum, thanks to the 
twenty-six carefully graduated colors which are avail- 
able in this outstanding section of the Armstrong 
Line. The chart and text on page 25 illustrate and 
explain how these colors are blended so that tones of 
the same color look well together, and so that the 
corresponding tones of different colors combine pleas- 



ingly, Designers of custom floors will note particularly 
the generous assortment of the lighter and more 
decorative colors in the pastel tints. The attractive 
effects that may be obtained and the importance of 
floors in selling are illustrated by the floor in the 
Washington Shoe Store of B. Rich's Sons. Here a 
special design of Terra Cotta No. 25, Oriental Blue No. 
43, and feature strips of White No. 23 was used. 



24 



TWENTY-SIX SMART COLORINGS HARMONIZE 
IN ARMSTRONG'S PLAIN LINOLEUM LINE 




Above is illustrated the step-by-step gradation of tones that is an important feature of Armstrong's Line of Plain Lino- 
leum. Notice how, in each color group, the tones progress in easy, pleasing stages from the darker to the lighter shades. 



STRIKING evidence of the fact that Armstrong's 
1940 Line of Plain Linoleum is "color-harmonized" 
for maximum artistic effectiveness will be found in the 
interesting Color Harmony Wheel illustrated above. 
Each of the colors in this wheel is a Plain linoleum 
pattern. Starting with No. 23 White, notice how the 
line is toned through three gradations of gray to reach 
No. 27 Black. Again, observe how the blues blend 



imperceptibly into each other and into the various 
tones of green and No. 48 Yellow. Likewise, in the reds 
and browns, the color line is balanced for perfect 
harmony when custom floors are created either with 
tones of the same color or with widely assorted colors. 
Another important feature, which is not so readily 
evident from the Color Wheel, is the fact that any 
given tone of any one color is such that it can be used 



[25] 



ARMSTRONG'S BATTLESHIP AND PLAIN LINOLEUM 



next to the corresponding tone of another color with- 
out producing an abrupt, "jumpy" effect in the finished 
floor. Today, with custom floors becoming more com- 
plicated in coloring, this feature is one of real merit. 

SIMPLIFIES BORDER SELECTION 

A still further advantage to be found in this grada- 
tion of the twenty-six colors in Plain linoleum is that it 
greatly simplifies the selection of suitable borders and 
Linostrips. The pastel colorings again are valuable in 
this respect, since they are so close in tone to the lighter 
colors that appear so prominently in the current pat- 
terns of Marbelle, Monobelle, and Inlaid linoleum. 

PASTEL COLORS ADD INTEREST 

A fact of special interest in this line of Plains is the 
generous assortment of the lighter and more decora- 
tive colors in the pastel tints. These colors not only 
contribute greatly to the interest of inset designs, but 



they also have wide appeal as field colors in rooms 
where the more modern styles of decoration are em- 
ployed. For example, in restaurants, theatres, powder 
rooms, grills, clubs, and similar places where striking 
decorative treatments are commonly used, these 
colors are invaluable. They may also be used with 
pleasing effect where the delicate colors of Linowall 
are being installed on walls and wainscots. 

PLAINS ARE PRACTICAL 

It should not be forgotten that Plains are a thor- 
oughly practical and serviceable flooring material— es- 
pecially in the three Battleship gauges : 6 mm., % 6 -inch, 
and Heavy. The colors run through the full thickness of 
the resilient composition of the burlap back. As a* re- 
sult, scuffing feet and scraping furniture do not mar 
the beauty of color for which these patterns are noted. 
Therefore, the floor retains its freshness and beauty 
indefinitely, and maintenance is greatly simplified. 




No. 20 Brown 

Code Words: 6mm. Gauge. . .OVOZI, %» Gauge OVRIJ, 

H" Gauge QBEIB, Medium Gauge . . . O VT AN, 

^Standard Gauge. . .OVUTA. 2 yards wide only. 

Suggested Color Scheme for Powder Room 

Border No. 20 Trim Canary yellow 

Linostrips*. Nos. 48 and 25 Curtain . Yellow chintz with 

T inowall Full . . No. 708 red brown and yellow brown design 
Cove and Base - '. Flash Type, No. 20 Upholstery Red brown taffeta 



No. 21 Evergreen 

Code Words: %" Gauge. . .OVRUH, W Gauge. OBELF 
Medium Gauge. . .OVTHY, Standard Gauge. . .OVYAG. 2 yards wide only. 

Suggested Color Scheme for Living-room 

Border . . No. 21 Ceiling Plain silver paper 

Linostrips Nos. 24 and 23 Trim. White 

Cove and Base Wood Curtain Silver gray silk 

Wall Silver and white modern Upholstery Green^gray 

paper and white paint Rug 






.Green 




No. 22 Dark Gray 

Code Words: %* Gauge. . .OVRON, K" Gauge. . .OBENZ 

Medium Gauge. . .OVTEJ, Standard Gauge. . .OVUVE. 2 yards wide only. 

Suggested Color Scheme for Bathroom 

Linostrips. .... .Nos. 39, 24, and 23 Trim. . . . . . >£%**** 

Linowall, Full or Dado .... No. 752 Curtain White oiled s Ik 

Cove and Base. . Flash Type, No. 22 Upholstery White 

Upper Wall Red paint Rug 



. Gray 



No. 23 White 

Code Words: %* Gauge. . .OBODS, Medium Gauge. . .OBOFU, 

Standard Gauge . . . O VIEK. 2 yards wide only. 

Suggested Color Scheme for Bathroom 

No. 23 Upper Wall . . Green and white paper 



Border. 

Linostrips Nos. 33, 42, and 44 

Linowall, Full or Dado .... No. 753 
Cove and Base. .Flash Type, No. 23 



Trim White — trim of green 

Curtain Green organdy 

Rug Green string 



[26] 



ARMSTRONG'S BATTLESHIP AND PLAIN LINOLEUM 



A 
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No. 24 Pearl Gray 



Code Words: Js" Gauge. 
Standard Gauge. 



.OSUNG, Medium Gauge. . .OSUOJ, 
. OSURM. 2 yards wide only. 



Suggested Color Scheme for Breakfast Room 



No. 26 Terra Cotta 

Code Words: %" Gauge. . .OAVVAC, W Gauge. . .OAVVEZ, 
Medium Gauge. . .OFKIT, Standard Gauge. . .OLFAX. 2 yards wide only. 

Suggested Color Scheme for Airport Terminal 



Border No. 30 

Linostrips Nos. 23 and 48 

Linowall, Dado No. 732 

Cove and Base Flash Type, 

No. 30 



Upper Wall ...... White and yellow 

striped paper 

Trim French gray 

Curtain Dark blue oiled silk 

Upholstery Blue 



Border No. 25 

Linostrips Nos. 29 and 23 

Linowall, Full or Dado. . . .No. 731 

Cove and Base Flash Type, 

No. 25 



Upper Wall '. . . .Blue paint 

Trim Ivory 

Curtain Terra cotta heavy 

textured fabric 
Custom-Craft Linoset No. 933 



Linoset — Custom-Craft Ready-Cut Linoset No. 927 




No. 26 Silver Gray 

Code Words: \i" Gauge. . .OWEAV, Medium Gauge. . .OWEEG, 
Standard Gauge. . .OLFDA. 2 yards wide only. 

Suggested Color Scheme for Powder Room 

Border No. 26 Upper Wall. .Paper — modern design 

Linostrips Nos. 2 7 and 22 in pearl, steel gray, ice-blue 

Linowall, Full or Dado .... No. 732 Curtain Gray satin 

Cove and Base. . Flash Type, No. 26 Upholstery Gray satin or 

Trim . . . Enameloid platinum ice-blue Revolite 



No. 27 Black 

Code Words: %" Gauge. . .OWFAD, %» Gauge. . .OVMEV, 
Medium Gauge. . .OWFEP, Standard Gauge. . .OTAYB. 2 yards wide only. 

Suggested Color Scheme for Theatre Lobby or Cocktail Room 

Linostrips Nos. 22 and 24 Trim. . .Turquoise with black accent 

Linowall, Full or Dado. . , .No. 704 Curtain Turquoise, velvet 

Cove and Base. .Flash Type, No. 2 7 Upholstery. . .Rose and gold striped 
Upper Wall Turquoise taffeta or satin 




No. 28 Tan 

Code Words: H" Gauge. . .OWEKU, Medium Gauge. . .OWFUR, 
Standard Gauge. . .OWUIS. 2 yards wide only. 

Suggested Color Scheme for Dining-room 



Linostrips Nos. 46 and 20 

Cove and Base Flash Type, 

No. 28 
Wall Deep emerald green 



Trim Semi-lustre ivory white 

Curtain .Cotton damask in 

brown and beige 
Upholstery Beige or green 



No. 29 Cadet Blue 

Code Words: \i* Gauge. . .OWELC, Medium Gauge. , .OWFYG, 
Standard Gauge. . .OVIFE. 2 yards wide only. 

Suggested Color Scheme for Bathroom 

Border No. 30 Trim Light blue with 

Linostrips Nos. 38 and 43 turquoise trim 

Linowall, Full or Dado. . . .No. 751 Curtain Turquoise organdy 

Cove and Base. .Flash Type, No. 30 with white embroidery 

Linoset — Custom-Craft Ready-Cut Linoset No. 932 



27 



ARMSTRONG'S PLAIN LINOLEUM 





No. 30 Midnight Blue 

Code Words: H" Gauge. . .OSUSH, Medium Gauge. . .OSUTZ, 
Standard Gauge. . .OSUUV. 2 yards wide only. 

Suggested Color Scheme for Sandwich Shop 

Linostrips Nos. 33, 39, and 48 Upper Wall Chartreuse and 

Linowall, Full or Dado. ...No. 734 gray-blue 

Cove and Base. .Flash Type, No. 30 Curtain. . .Flower-printed oiled silk 

Trim Yellow and green Upholstery Chartreuse 

Linoset— Custom-Craft Ready-Cut Linoset No. 926 



No. 33 Chartreuse 

Code Words: W Gauge. . .OSUVO, Medium Gauge. . .OSUWE, 
Standard Gauge. . .OSUXI. 2 yards wide only. 

Suggested Color Scheme for Bedroom 

Border No. 22 Curtain Fine net glass curtain 

Linostrips Nos. 24 and 23 and chartreuse 

Wall Gray, chartreuse, and satin drapery 

white paper Upholstery . . . White and chartreuse 
Trim Taupe Rug Gray 



No. 34 Cerulean Blue 

Code Words: V 8 " Gauge. . .OWUKI, Medium Gauge. . OWUOD, 
Standard Gauge. . .OWUTA. 2 yards wide only. 

Suggested Color Scheme for Hotel Dining-room 

B or[ j er No. 34 Upper Wall . . . "Dickensian" design 

Linostrips! . . . .".' . . . . Nos. 23 and 39 paper, red and blue on cream ground 

Die-cut shadow stars . . .Nos. 23, 39 Trim Pine 

Linowall Full or Dado. . . .No. 735 Curtain Red or blue damask 

Cove and Base. .Flash Type, No. 34 Upholstery Red or blue 



No. 37 Deep Rose 

Code Words: H* Gauge. . .OSUYF, Medium Gauge. . .OSYAF, 
Standard Gauge. . .OSYBT. 2 yards wide only. 

Suggested Color Scheme for Bedroom 




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Border No. 3 7 

Linostrip No. 43 

Wall White paper — rose and 

blue stripe 
Upholstery Blue 



Trim White with trim 

of rose 

Curtain Blue and white 

celanese voile 
Rug White 







No. 38 Turquoise 

Code Words: J £* Gauge. . .OSYCH, Medium Gauge. . .OSYDA, 
Standard Gauge. . .OSYEW. 2 yards wide only. 

Suggested Color Scheme for Powder Room in Theatre or Hotel 

Border No. 29 Trim Semi-lustre taupe 

Linostrips Nos. 43 and 24 Curtain White celanese voile, 

Linowall, Full or Dado .... No. 704 blue draperies, turquoise border 
Cove and Base. . Flash Type, No. 29 Upholstery . . . Powder blue or white 
Upper Wall . . Tassel and cord paper Rug Powder blue 

[ 28 



No. 39 Chinese Red 

Code Words: %» Gauge. . .OSYGE, Medium Gauge. . . OSYIR, 
Standard Gauge . . . OS YMP. 2 yards wide only. 

Suggested Color Scheme for Night Club 

Border No. 39 Upper Wall. . .Red, black, and silver 

Linostrip. No. 27 modern plaid paper 

Linowall, Dado No. 703 Curtain Gun metal Revolite 

Cove and Base. .Flash Type, No. 39 Upholstery. . . .Black patent leather 
Trim Silver Rug . Silver gray 



ARMSTRONG'S PLAIN LINOLEUM 



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No 40 Ruby 



Code Words: V 8 " Gauge. 
Standard Gauge. . 



.OBYFF, Medium Gauge. . .OBYJE, 
. OLFEM. 2 yards wide only. 



Suggested Color Scheme for Recreation Room 



Border No. 40 

Linostrip No. 23 

Cove and Base . Ivory wood 

Trim Ivory 



Wall. . . .Red and white zebra paper 

Curtain Off-white serge 

Upholstery Off-white serge 

Rug OfT-white 



No. 41 Orange 

Code Words: Vb" Gauge. . .OBYLG, Medium Gauge. . .OBYOB, 
Standard Gauge. . . OLFHO. 2 yards wide only. 

Suggested Color Scheme for Breakfast Room 

Border .No. 41 Trim Yellow to match 

Linostrips . .Nos. 25 and 48 paper 

Cove and Base. .Flash Type, No. 41 Curtain Red brown organdy 

Wall Brown, orange, and yellow Upholstery Orange rough 

plaid paper texture cloth 




No. 42 Jade 



Code Words: Vs" Gauge. . .OBYSP, Medium Gauge. . .OBYUX, 
Standard Gauge. . .OLFIJ. 2 yards wide only. 

Suggested Color Scheme for Bedroom 



43 Oriental Blue 



Code Words: Vs" Gauge. , 
Standard Gauge. . 



.OBYXO, Medium Gauge. . .OBZAR, 
.OWUHY. 2 yards wide only. 



Suggested Color Scheme for Bedroom 



Border .No. 42 

Linostrips Nos. 21 and 44 

Cove and Base. .Flash Type, No. 42 

Wall Neutral ivory and tan 

checked paper 



Trim Blue-green 

Curtain Green and white 

lilac chintz 

Upholstery White candlewick 

Rug White and green hooked 



Border No. 47 

Linostrip No. 47 

Cove and Base. .Flash Type, No. 47 

Wall Light blue with eggplant 

and white flowers 
Trim White 



Curtain White celanese voile 

glass curtain and egg- 
plant satin drapery 

Upholstery Light blue and 

eggplant striped silk 
Rug Eggplant 





No. 44 Willow Green 

Code Words: V 8 " Gauge. . .OSYND, Medium Gauge. . .OSYOZ, 
Standard Gauge . . . OS YPS. 2 yards wide only. 

Suggested Color Scheme for Bathroom 

Border No. 44 Upper Wall. . Diagonal plaid and star 

Linostrips Nos. 2 7 and 23 paper in green, black, and white 

Linowall, Dado No. 703 Curtain White oiled silk 

Cove and Base. .Flash Type, No. 44 Rug Black and white chenille 



No. 45 Fawn 



Code Words: i/s" Gauge. . 
Standard Gauge . 



OSYRN, Medium Gauge. . . OSYSM, 
. OSYTI 2 yards wide only. 



Suggested Color Scheme for Bedroom 

Border No. 43 Trim Taupe 

Linostrips Nos. 37 and 23 Curtain Blue organdy 

Wall Flowered paper in rose, Upholstery Rose chintz 

blue, and tan Rug Blue 



[29 



ARMSTRONG'S BATTLESHIP AND PLAIN LINOLEUM 




No. 46 Chocolate 

Code Words: %» Gauge. . . OMPEX, i/ 8 " Gauge. . .OCAEB, 
Medium Gauge. . .OCAIF, Standard Gauge. . OLFOG. 2 yards wide only. 

Suggested Color Scheme for Bedroom 

Linostrips Nos. 28, 45, and 23 Curtain Flowered chintz in 

Cove and Base Wood brown, peach, and beige 

Wall . Deep peach paper Upholstery Brown and beige 

Trim Deep peach Rug Deep peach 



No. 47 Eggplant 



Code Words: y 8 " Gauge. 
Standard Gauge. 



.OCAMM, Medium Gauge. . .OCAPA, 
. . OWUEJ. 2 yards wide only. 



Suggested Color Scheme for Dining-room 

Linostrips Nos. 24 and 23 Curtain Cretonne in gray, 

Cove and Base Wood white, lavender, and eggplant 

Wall Gray paint Upholstery Gray 

Trim Gray Rug Eggplant 




No. 48 Canary Yellow 

Code Words: Vs" Gauge. . .OFVID, Medium Gauge. . .OFVUZ, 
Standard Gauge. . .OWUAN. 2 yards wide only. 

Suggested Color Scheme for Bathroom 

Linostrips Nos. 2 7 and 23 Trim Yellow and black 

Linowall, Full or Dado No. 703 Curtain Black, gray, white 

Cove and Base. . Flash Type, No. 48 Upholstery Black 

Upper Wall Yellow Rug Black 



No. 49 Coral 

Code Words: Vs" Gauge. . .OWUBM, Medium Gauge. . .OWUCO, 
Standard Gauge. . .OWUDS. 2 yards wide only. 

Suggested Color Scheme for Bedroom 

Border No. 49 Wall. . .Pink, green, and gray paper 

Linostrips Nos. 42 and 23 Curtain. . . .White crinkled organdy 

Cove and Base. .Wood painted white Upholstery White 

Trim. White Rug .Green 



ARMSTRONG'S CORK CARPET 



Where extra resilience and quiet are more important 
factors than the problem of maintenance, Armstrong's 
Cork Carpet is an ideal selection. It is especially good 
for such places as churches, lodges, libraries, and dens 



in private homes, where traffic is neither constant nor 
excessive. It also provides an excellent flooring mate- 
rial for indoor tennis courts, gymnasiums, and running 
tracks, or for indoor ramps in schools and hospitals. 



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No. 31 Brown Cork Carpet — Unpolished 

2 yards wide only. l i" Gauge 
Code Word: ODQUO 




No. 32 Green Cork Carpet — Unpolished 

2 yards wide only. l i" Gauge 
Code Word: ODREV 



[30 



ARMSTRONG'S JASPE LINOLEUM 



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LONG POPULAR, JASPE LINOLEUM CONTINUES TO WIN FRIENDS 
AS FRESH DESIGN IDEAS INCREASE ITS DECORATIVE VALUE 



"An old favorite with new ideas" best describes 
Jaspe as used so refreshingly in this inviting guestroom. 
By reversing the graining and accenting the No. 14 
field with Linostrips of jade and eggplant Plain lino- 
leum, a handsome floor effect has been created. 

Armstrong's Jaspe Linoleum is adaptable to an al- 
most unlimited variety of residential and business 
uses. For custom-built floors, the carefully chosen and 
related color range offers a practically endless number 
of pleasing combinations for borders and feature 



strips, with contrasting tones either of Jaspe or of 
Plain patterns. Offices and stores find Jaspe practical 
too, in its ability to conceal traffic marks and wear. 
Furthermore, since the rich colors run through the full 
thickness of the composition to the burlap back, hard 
service does not wear away their beauty. 

Several of the lighter colorings of Armstrong's 
Jaspe, particularly suitable for residential use, are now 
offered in Standard gauge, making this type of flooring 
available in a lower price range than ever before. 



31 






JASPE MAKES POSSIBLE MANY UNUSUAL CUSTOM FLOOR EFFECTS 
THAT ARE SIMPLE AND INEXPENSIVE TO PRODUCE 



A TTRACTIVE when installed as a simple allover 
** flooring, Jaspe linoleum is even more effective 
when, through special cutting of the pieces, its charac- 
teristic two-tone graining is utilized to contribute 
added interest to the floors of original design. 

BASKET-WEAVE AND MITRED EFFECTS 

One of the most popular Jaspe custom floors is the 
basket-weave design made by cutting Jaspe into 
square and oblong blocks. Either one or two colors 
may be used, but where two colors are used it is 
customary to cut the squares from the darker material. 

The mitre-joint effect is always pleasing with Jaspe. 
Sometimes entire rooms are floored with one large 
mitred square or oblong, with the diagonal seams 
running from corner to corner. There is considerable 
waste material from this design. This waste generally 
can be worked off by using it in another room. 



One interesting Jaspe effect for Colonial homes, tea 
rooms, taverns, and shops in the Early American 
style, is the Colonial plank floor. The "planks" are 
usually alternating strips — 6, 9, and 12 inches wide— 
of Malay brown and autumn brown Jaspe separated 
by 34-inch strips of chocolate Plain linoleum. The ends 
of the "planks" inset with dowels and butterfly wedges 
are placed between the "planks." These insets are 
also of chocolate Plain linoleum. 

OTHER JASPE CUSTOM FLOORS 

Another striking Jaspe effect is the herringbone 
pattern made by laying Jaspe strips on the diagonal 
with the strips alternating to give a feathered or 
herringbone effect. A more simple design is to employ 
large squares of Jaspe laid with the graining of 
alternate squares running in opposite directions, and 
with Plain feature strips between the squares. 




No. 4 Light Taupe Jaspe 

Code Words: %!' Gauge. . .OGBAK, Vs" Gauge, . .OGBDN, 
Medium Gauge. . .OGBHR, Standard Gauge. . . OGBRB 

Suggested Color Scheme for Tea Room 

Border. No. 40 Wall Red toile paper 

Linostrip No. 40 Trim Cream gray 

Linowall, Dado No. 732 Curtain Dark red chintz 

Cove and Base. .Flash Type, No. 40 Upholstery. .Cream gray 



No. 5 Platinum Gray Jaspe 

Code Words: %» Gauge. . .OJABI, Medium Gauge. . .OJADE, 
Standard Gauge. . OJAEG. 2 yards wide only. 

Suggested Color Scheme for Hall 



Border No. 25 

Linostrip . . . No. 24 

Linowall, Full or Dado . . . No. 732 
Cove and Base . .Flash Type, No. 25 
Trim Platinum 



Upper Wall Chinese designed 

paper in gray and gold 

Curtain Gold 

Upholstery Gold 

Rug Gold 













No. 6 Azure Blue Jaspe 



No. 7 Beige Jaspe 



Code Words: ,' s " Gauge. 
Standard Gauge . 



OJAFO, Medium Gauge. . OJAHU, 
OJAKA. 2 yards wide only. 



Suggested Color Scheme for Bedroom 

Linostrip No. 25 Wall Blue paper with terra 

Cove and Base. .Wood painted blu^ cotta flowers 

Trim Blue Upholstery Blue 

Curtain ........ .Terra cotta moire Rug Terra cotta 



Code Words: Js" Gauge. . .OGHAM, Medium Gauge. . OGHEK, 
Standard Gauge. . .OJALO. 2 yards wide only. 

Suggested Color Scheme for Modern Dining-room 

Border No. 7 Trim Antiqued ivory 

Linostrip No. 39 Curtain Chinese red silk 

Cove and Base Wood Rug Red 

Wall. . .Chinese red and ivory paper Upholstery Ivory leather 



32 



ARMSTRONG'S JASPE LINOLEUM 



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No. 8 Teak Brown Jaspe 

Code Words: }4" Gauge. . .OSYWV, Medium Gauge. . .OSYXU. 
2 yards wide only. 

Suggested Color Scheme for Bedroom 



Border No. 8 

Linostrip No. 37 

Cove and Base Wood 

Wall Cream paper, 

flower design 



Trim Cream 

Curtain Cream net with 

embroidered dots 

Upholstery Rose 

Rug .Blue 



No. 9 Tan Jaspe 

Code Words: %» Gauge. . .OJACT, K" Gauge. . .OSYUC, 
Medium Gauge. . .OSYVU, Standard Gauge. . .OJANU. 2 yards wide only. 

Suggested Color Scheme for Living-room 

Linostrips Nos. 46 and 28 Curtain Chintz in rose and 

Cove and Base .Wood beige flower design 

Wall Reddish brown on brown 

rough paper Upholstery. .Brown, beige, or green 
Trim, . . .Taupe, Chinese red accent Rug Brown or beige 




No. 10 Rust Jaspe 



Code Words: \i" Gauge. . .OWIZT, Medium Gauge. . .OWIUJ, 
Standard Gauge . . . O J AMD. 2 yards wide only. 

Suggested Color Scheme for Hotel Dining-room 



No. 11 Marine Blue Jaspe 



Code Words: ].*" Gauge. . 
Standard Gauge. . 



OWISY, Medium Gauge. . .OWIRS, 
. OJAOF. 2 yards wide only. 



Border No. 46 

Linostrips Nos. 20 and 41 

Cove and Base. .Flash Type, No. 46 

Wall Paper of hunting scenes 

in brown and orange on gray 
Upholstery Chinese red 



Trim. .... .Cream gray with orange 

or Chinese red accent 

Curtain Net glass curtain 

red bronze heavy 

rayon draperies 

Rug Brown 



Suggested Color Scheme for Bedroom 

Linostrip No. 23 Curtain Colorful chintz with 

Cove and Base Wood blue predominating 

Wall. Powder blue Upholstery Blue, yellow 

Trim White Rug Hooked 




No. 12 Taupe Jaspe 

Code Words: %P Gauge. . OTAZA, H" Gauge. . .OTBAY, 
Medium Gauge. . , OTBEH. 2 yards wide only. 

Suggested Color Scheme for Dining-room 

Border No. 27 Curtain. . .Beige, black, terra cotta, 

Cove and Base. .Flash Type, No. 2 7 green and gray-blue chintz 

Wall Terra cotta paint Upholstery Dull green 

Trim Taupe and white Rug Apricot 



No. 13 Driftwood Gray Jaspe 

Code Words: %» Gauge. . OATABS, \i" Gauge. . .OTAAL, 
Medium Gauge. . .OTACT. 2 yards wide only. 

Suggested Color Scheme for Nursery 

Border .No. 22 Trim Suede gray 

Linostrips Nos. 45 and 23 Curtain Buff organdy 

Cove and Base Painted gray Upholstery Green 

Wall Gray, green floral paper Rug Creamy white 



33] 



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ARMSTRONG'S JASPE LINOLEUM 




No. 14 Rose Taupe Jaspe 

Code Words: Yd* Gauge. . .OBMEK, Medium Gauge. , ,OBMUM, 
2 yards wide only. 

Suggested Color Scheme for Nursery 

Border No. 47 Trim Rose tint 

Linostrips Nos. 43 and 23 Curtain. ..... .Peach organdy with 

Cove and Base. .Flash Type, No. 47 white ball fringe 

Wall. . . .Paper in nursery design of Upholstery White oilcloth 

blue and peach. Ceiling,* peach Rug Off-white, hooked 



No. 15 Steel Gray Jaspe 

Code Words: %» Gauge. ..OTADU, %» Gauge. . .OTAEN, 
Medium Gauge. . .OTAIP. 2 yards wide only. 

Suggested Color Scheme for Boy's Bedroom 

Border No. 27 Curtain Gray chintz with 

Linostrips Nos. 39 and 26 red binding 

Cove and Base. .Flash Type, No. 27 Upholstery. . . .Black or red leather 

Wall Paper, ship design in or heavy texture 

white, gray, black, and red Rug Scatter size in black, 

Trim. , .White, red, and black accent gray, and red 




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No. 16 Malay Brown Jaspe 

Code Words: %» Gauge. . .OATACK, W Gauge. . .OTAKS, 
Medium Gauge. . .OTALF, Standard Gauge. . . OJARA, 2 yards wide only. 

Suggested Color Scheme for Bedroom 

Linostrips Nos. 23 and 38 Curtain White celanese voile 

Cove and Base Wood glass curtain. Chintz dra- 

Wall Turquoise paper or paint pery in turquoise, ivory white 

Trim Ivory Rug Figured to harmonize 

Upholstery Brown or white with colors of drapery 



No. 17 Autumn Brown Jaspe 

Code Words: %" Gauge. . OTAMM, y 8 " Gauge. . .OTAOX, 
Medium Gauge. . .OTAPO. 2 yards wide only. 

Suggested Color Scheme for Office 



Border No. 46 

Linostrips Nos. 25 and 28 

Linowall, Full or Dado .... No. 735 

Cove and Base. .Wood to harmonize 

with Linowall 

Trim. . Pine, orange accent 



Upper Wall. . Rough paper or plaster 
in cream gray 

Curtain Blocked linen in 

brown, orange, yellow 

Upholstery Brown or beige 

Rug Brown 




No. 19 Hunter Green Jaspe 

Code Words: %" Gauge. . .OLTES, H" Gauge. . OTAUZ, 
Medium Gauge. . .OTAWY. 2 yards wide only. 

Suggested Color Scheme for Living-room 

Border No. 21 Trim. .Ivory with jade green accent 

Linostrip No. 42 Curtain Flowered chintz in 

Cove and Base Wood multicolors on ivory 

Wall Paper in light tan Upholstery Green and yellow 

monotone plaid Rug . .Light green or tan 



No. Oil Apple Green Jaspe 

Code Words: \i* Gauge. . .OFXOD, Medium Gauge. . .OFYLK, 
Standard Gauge. . .OJASH. 2 yards wide only. 

Suggested Color Scheme for Boy's Bedroom 



Border No. 42 

Linostrips Nos. 23, 27, and 48 

Cove and Base . .Flash Type, No, 42 

Wall Sports paper in green, 

yellow, and black 



Trim White with accents of 

green, yellow, and black 

Curtain Green fish net 

Upholstery Yellow 

Rug Green 



34 



ARMSTRONG'S MARBELLE LINOLEUM 




MARBELLE PROVIDES NEW BEAUTY 
FOR ROOMS AT MODERATE COST 

Whether used to add life and sparkle to an old room, 
or to give dignity and style to a new one, Armstrong's 
Marbelle Linoleum — with its marbleized graining and 
carefully blended colorings — is always in good taste. 
In addition to its sheer beauty, Marbelle has other 
highly desirable attributes: The marbling gives allover 
floors a feeling of unusual depth and is also an effective 
mask for tracked-in dust. Furthermore, the color range 
in the Marbelle line permits an easy selection of a suit- 
able pattern for any color scheme. In the bright, cheer- 
ful, remodeled dining-room shown above, the colorful 
floor is Marbelle No. 08, embellished with rosettes of 
Evergreen No. 21 set in a strip of White No. 23. 




This ordinary -looking room is the same one shown in the 

larger picture, before Armstrong's Marbelle Linoleum was 

installed and the other improvements were made. 



35 



ARMSTRONG'S MARBELLE LINOLEUM 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 01 Marbelle 

Code Words: Heavy (%") Gauge. . .MASYC, Medium Gauge. . ,MATAJ, Standard Gauge. . .MAIDA 
Where to Use— Kitchens, bathrooms, entrance halls, sun clubs, showrooms, restaurants, radio stations, clubhouses, hospi- 

oorches studies recreation rooms, libraries, dining-rooms, tals, schools, hotel and apartment lobbies, churches, barber shops, 

rear entries large stores, beauty parlors, offices, banks, night airport terminals, theatres, laboratories, tea rooms, coffee shops. 



Suggested Color Scheme for Dining-room 

Border No. 27 Trim Black 

Cove and Base. .Flash Type, No. 27 Upholstery . . . . . ..... .Gold 

Wall Painted buff Curtain ........ Glazed chintz black 

Linowall, Dado No. 709 



Suggested Color Scheme for Office 

Border No. 25 Linowall, Full or Dado. . . .No. 737 

Linostrip. .No. 23 Trim Terra cotta 

Cove and Base. .Flash Type, No. 25 Rug . .Terra cotta 

with gold Chinese design Upper Wall Painted ivory Curtain Terra cotta damask 



[36] 



ARMSTRONG'S MARBELLE LINOLEUM 



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(Approximately 1/4 actual size) 



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No. 03 Marbelle 

Code Words: Heavy (Vs") Gauge. . .MAAWALT, Medium Gauge. . .MABYM, Standard Gauge. . .MABON 

Where to Use — Kitchens, bathrooms, recreation rooms, break- clubs, restaurants, hospitals, hotel and apartment lobbies, barber 

fast rooms, rear entries, small stores, beauty parlors, banks, night shops, tourist cabins, dining-rooms, offices, showrooms, laundries. 



Suggested Color Scheme for Bathroom 

Linostrips Nos. 42, 23, and 33 Trim Canary yellow 

Linowall, Full or Dado. . . . No. 734 Curtain Yellow organdy 

Cove and Base. .Flash Type, No. 03 Upholstery Black 

Upper Wall. ..... .Turquoise paint Rug Turquoise 



Suggested Color Scheme for Beauty Shop 

Border. No. 021 Upper Wall Painted pale pink 

Linostrip No. 49 Trim Cream 

Linowall, Full or Dado. . . .No. 704 Curtain. . . .Coral and white cotton 

Cove and Base. .Flash Type, No. 021 Upholstery White leather 

37] 





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ARMSTRONG'S MARBELLE LINOLEUM 








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(Approximately 1/4 actual size) < 2 y ards wide onl y> 

No. 04 Marbelle 

Code Words: Heavy (Mi") Gauge. . .MACAP, Medium Gauge. . .MACDS, Standard Gauge. . .MACET 

Where to Use — This warm colorful pattern, presented in dominant studies, recreation rooms, breakfast rooms, rear entries, small 

tones of peach, combines softly harmonizing colors to produce and large stores, offices, night clubs, showrooms, restaurants, 

a rich tasteful effect for kitchens, entrance halls, sun porches, hotel and apartment lobbies, barber shops, and tourist cabins. 



Border. No. 46 

Linostrip No. 23 

Linowall, Full or Dado. . . .No. 737 
Cove and Base. . .Flash Type, No. 46 
Upper Wall Painted brown 



Suggested Color Scheme for Office 

Trim Old ivory, coral accent 

Curtain Linen in coral, 

brown, natural 
Upholstery . . Brown or coral leather 
Rug Brown 



Suggested Color Scheme for Attic Recreation Room 



Border No. 46 

Linostrip No. 41 

Linowall, Full or Dado No. 735 

Cove and Base Pine wood 

Trim Pine 



Upper Wall. . .Paper in ship design, 
brown, tan, and orange 

Curtain Brown chintz 

Upholstery Orange or brown 

Rug Brown 



[38 



ARMSTRONG'S M A R B E L L E LINOLEUM 



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(Approximately 1/4 actual size) 



No. 06 Marbelle 



(2 yards wide only) 



Code Words: Heavy (%") Gauge. . .MACIX, Medium Gauge. . .MAESY, Standard Gauge. . .MATUV 

Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 
libraries, breakfast rooms, rear entries, small stores, large stores, 



beauty parlors, offices, night clubs, showrooms, restaurants, radio 
stations, clubhouses, hospitals, schools, exhibits, hotel and apart- 
ment lobbies, churches, barber shops, airport terminals, banks. 



Suggested Color Scheme for Sun Porch 



P or der No. 21 

Unostrip No. 23 

Linowall, Full or Dado . . . .No. 738 
Cove and Base . .Flash Type, No. 21 
Tri m Ivory 



Upper Wall Painted 

cactus green 

Curtain Ivory dotted damask 

Upholstery Dull green 

Rug Ivory 



Suggested Color Scheme for Dining-room 

Linostrips Nos. 29, 42, and 43 Trim Mixture of one part 

Cove and Base. .Flash Type, No. 06 taupe, two parts white 

Wall. .Blue and green scenic paper, Curtain Changeable blue and 

light taupe or white ground green taffeta 

Upholstery. . .White, heavy texture Rug Jade green 



39 



ARMSTRONG'S MARBELLE LINOLEUM 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 07 Marbelle 

Code Words: Heavy (y 8 ") Gauge. . .MAEAF, Medium Gauge. . .MAEBG, Standard Gauge. . .MAEDI 

Where to Use — Kitchens, bathrooms, reception rooms, living- beauty parlors, offices, banks, night clubs, showrooms, restau- 

rooms, dining-rooms, sun porches, studies, recreation rooms, rants, radio stations, clubhouses, hospitals, schools, exhibits, 

libraries, breakfast rooms, rear entries, small stores, large stores, hotel and apartment lobbies, churches, barber shops, theatres! 



Suggested Color Scheme for Reception Room 

Bprder . No. 27 Trim Pine, green accent 

Linostrip No. 28 Curtain Chinese design chintz 

Linowall, Full .No. 735 in black and tan 

Cove and Base. .Flash Type, No. 27 Upholstery. ..... .Jade or dark red 

Ceiling Pale green Rug Tan 



Suggested Color Scheme for Dining-room 

Border No. 46 Upper Wall Toile paper in 

Linostrip No. 24 brown and gray 

Linowall, Dado. .No. 736 Curtain. .Gray satin, brown binding 

Cove and Base . . Flash Type, No. 46 Upholstery Gray 

Trim Walnut or gray Rug Gray 



[40] 



ARMSTRONG'S MARBELLE LINOLEUM 



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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 08 Marbelle 

Code Words: 3/ 16 * Gauge .. MAERW, Heavy (Vs") Gauge. .MATDA, Medium Gauge. .MATGE, Standard Gauge.. MA YNY 

Where to Use — Kitchens, bathrooms, entrance halls, dining- night clubs, showrooms, restaurants, radio stations, clubhouses, 

rooms, sun porches, studies, recreation rooms, breakfast rooms, hospitals, schools, exhibits, hotel and apartment lobbies, barber 

rear entries, small stores, large stores, beauty parlors, offices, shops, airport terminals, tourist cabins, theatres, sandwich shops. 



Suggested Color Scheme for Sun Porch 

Linostrips Nos. 45, 23, and 42 Curtain Printed linen, green 

Linowall, Full or Dado No. 700 and fawn on natural ground 

Cove and Base.. Flash Type, No. 08 Upholstery Green or fawn 

Upper Wall Painted fawn Rug . Natural colored, 

- lm Taupe, green accent modern hooked 



Suggested Color Scheme for Breakfast Room 



Border No. 42 

Linostrip . No. 48 

Linowall, Full or Dado No. 734 

Cove and Base. .Flash Type, No. 42 
Trim White 



Upper Wall . . Paper — white and gray 
design on yellow ground 

Curtain . .White organdy 

Upholstery White leather 

Rug Green or white 



41 



ARMSTRONG'S MAR BELLE LINOLEUM 




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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 09 Marbelle 

Code Words: 3 /i 6 " Gauge. . .MAONU, Heavy (%") Gauge. . .MATEW, Medium Gauge. . .MATIR, Standard Gauge . . .MAYOD 

Where to Use — Kitchens, bathrooms, entrance halls, dining- clubs, showrooms, restaurants, radio stations, clubhouses, hospi- 

rooms, sun porches, recreation rooms, breakfast rooms, rear en- tals, schools, exhibits, hotel and apartment lobbies, churches, bar- 

tries, small stores, large stores, beauty parlors, offices, banks, night ber shops, airport terminals, tourist cabins, theatres, coffee shops. 



Suggested Color Scheme for Office 



Border No. 46 

Linostrips Nos. 20 and 45 

Linowall, Full or Dado No- 702 

Cove and Base.. Flash Type, No. 46 

Upper Wall Painted bright sage 

and taupe 



Trim Ivory 

Curtain. Damask in ivory 

and brown 

Upholstery Brown or green 

leather 
Rug . Brown 



Suggested Color Scheme for Breakfast Room or Dining-room 

Linostrips . Nos. 47 and 45 Trim. . Old ivory 

Linowall, Full or Dado No. 706 Curtain. ...... .Organdy in natural 



Cove and Base Flash Type, 

No. 09 

Upper Wall . . Paper — design in fawn 

on deep rose ground 



color 

Upholstery. Deep rose fabric 

or leather 
Rug Deep rose 



[42] 



ARMSTRONG'S M A R B E L L E LINOLEUM 



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No. 010 Marbelle 

Code Words: Heavy (i/ 8 ") Gauge. . .MAEEJ, Medium Gauge, . .MAEFK, Standard Gauge. . .MAEGL 

Where to Use— Kitchens, bathrooms, entrance halls, living- parlors, offices, banks, night clubs, showrooms, restaurants radio 

rooms dining-rooms, sun porches, recreation rooms, libraries, stations, clubhouses, hospitals, schools, exhibits, hotel and apart- 

breakfast rooms, rear entries, small and large stores, beauty ment lobbies, churches, barber shops, airport terminals theatres 



Suggested Color Scheme for Flower Shop 

Border. No. 27 Trim. .To harmonize with Linowall 

Linostnps Nos. 23 and 42 Curtain Green and white 

Linowall, Full or Dado .... No. 700 check oiled silk 

Cove and Base. .Flash Type, No. 2 7 Upholstery Black leather 

Ceiling Shiny black 



Suggested Color Scheme for Sun Porch 

Border. No. 21 Trim Pa l e green 

Lmostnp . ... No. 42 Curtain Bamboo design chintz 

Cove and Base. .Flash Type, No. 21 in gree n and white 

wau - Green and silver paper Upholstery Green or gray 

Rug Green 



[43] 



ARMSTRONG'S MARBELLE LINOLEUM 




(Approximately 1/4 actual size) 



No. 013 Marbelle 

Code Words: Heavy (V 8 ") Gauge. . .MAGAW, Medium Gauge. . 



(2 yards wide only) 



MAGBI, Standard Gauge. . .MAGCO 



Where to Use — Kitchens, bathrooms, entrance halls, sun 
porches, recreation rooms, breakfast rooms, rear entries, small 
stores, large stores, beauty parlors, night clubs, restaurants, radio 



stations, clubhouses, hospitals, schools, exhibits, hotel and apart- 
ment lobbies, barber shops, airport terminals, tourist cabins, thea- 
tres, banks, showrooms, churches, cocktail lounges, powder rooms. 



Suggested Color Scheme for Cocktail Lounge 



Suggested Color Scheme for Powder Room 



Border No. 27 

Linostrips Nos. 29 and 23 

Cove and Base . .Flash Type, No. 27 

Trim White with black accent 

Rug Black 



Wall Silver satin- 
striped paper 

Curtain Blocked linen in slate 

blue and white 
Upholstery. .Black 



Border. No. 013 

Linostrips Nos. 27, 013, and 29 

Linowall, Dado No. 703 

Cove and Base. .Flash Type, No. 013 
Rug Black fur 



Upper Wall Chinese design in 

black and blue on silver 

Trim Black, blue accent 

Upholstery Silver 

Curtain Blue satin 



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[44] 



ARMSTRONG'S MARBELLE LINOLEUM 




(Approximately 1/4 actual size) (2 yards wide only) 

No. 015 Marbelle 

Code Words: Heavy (y 8 ") Gauge. . .MAGHY, Medium Gauge. . .MAGIK, Standard Gauge. . .MAGLN 

Where to Use — Kitchens, bathrooms, entrance halls, recreation night clubs, restaurants, radio stations, clubhouses, exhibits, 

rooms, libraries, breakfast rooms, rear entries, offices, large stores, hotel and apartment lobbies, barber shops, theatres, sun porches. 



Suggested Color Scheme for Breakfast Room 

Border. . . . No. 39 Linowall, Full or Dado . . . No. 704 

Linostrip No. 23 Trim White 

Cove and Base . .Flash Type, No, 39 Curtain White chintz with 

Upper Wall Paper — white with red border 

red dots Upholstery White 



Suggested Color Scheme for Office 

Border No. 27 Trim Ivory — black trim 

Linostrip No. 27 Curtain Black with 

Cove and Base . .Flash Type, No. 27 red stripe 

Upper Wall Plaster in ivory Upholstery Black leather 

Linowall, Full or Dado . . . No. 737 Rug Black 



45 



ARMSTRONG'S M A R B E L L E LINOLEUM 



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No. 016 Marbelle 

Code Words: Heavy (W) Gauge. . .MAGMB, Medium Gauge. . .MAGNS, Standard Gauge. . .MAGOR 

Where to Use — Kitchens, bathrooms, entrance halls, sun clubs, showrooms, restaurants, radio stations, clubhouses, hos- 

porches, recreation rooms, libraries, breakfast rooms, rear entries, pitals, schools, exhibits, hotel and apartment lobbies, barber 

small stores, large stores, beauty parlors, offices, banks, night shops, airport terminals, tourist cabins, theatres, dress shops. 



Suggested Color Scheme for Breakfast Room 



Suggested Color Scheme for Theatre Lobby 



Border No. 27 

Linostrip No. 39 

Linowall, Full or Dado No. 704 

Cove and Base . .Flash Type, No. 27 
Trim White 



Upper Wall Straw inlay paper 

in crimson 

Curtain Flowered organdy in 

white and red 
Upholstery Red or black 



Border . -No. 27 

Linostrip No. 23 

Linowall, Full or Dado . . . No. 703 
Cove and Base . .Flash Type, No. 27 
Trim Black and chrome 



Upper Wall. . .Modern paper in gun 
metal and gray-blue 

Curtain Black moire taffeta 

Upholstery Gun metal 

Rug. Black 



[46] 



ARMSTRONG'S M A R B E L L E LINOLEUM 



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(Approximately 1/4 actual size) 



No. 017 Marbelle 

Code Words: 3 / 16 " Gauge. . .MADAI, Heavy (%") Gauge. . .MAIPU, Medium Gauge. 

Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, recreation rooms, libraries, 
breakfast rooms, rear entries, small stores, large stores, beauty 



(2 yards wide only) 



.MAIRC, Standard Gauge. . .MAUDO 



parlors, offices, banks, night clubs, showrooms, restaurants, radio 
stations, clubhouses, hospitals, schools, exhibits, hotel and 
apartment lobbies, churches, barber shops, airport terminals. 



Suggested Color Scheme for Apartment House Lobby 



Border No. 27 

Linostrips Nos, 26 and 23 

Linowall, Dado No. 710 

Cove and Base Flash Type, 

No. 27 



Trim Platinum 

Curtain Blocked linen 

terra cotta on 

gray ground 

Upholstery Black 



Suggested Color Scheme for Office 

Border No. 25 

Linostrip . .No. 27 

Linowall, Dado No. 703 

Linowall to Ceiling No. 702 

Cove and Base. .Flash Type, No. 25 



Trim . . 
Curtain 



Black 

. .Chinese designed chintz 
on black ground 

Upholstery Terra cotta 

Rug Terra cotta 



47 



ARMSTRONG'S MARBELLE LINOLEUM 




(Approximately 14 actual bize) 



(2 yards wide only) 



No. 018 Marbelle 

Code Words: 3 /i 6 " Gauge. . .MAOHS, Heavy (%") Gauge. . .MAHFE, Medium Gauge. . .MAHGI, Standard Gauge. . .MABUT 

Where to Use — Kitchens, bathrooms, entrance halls, sun showrooms, restaurants, radio stations, clubhouses, hospitals, 

porches, studies, recreation rooms, libraries, breakfast rooms, rear schools, exhibits, hotel and apartment lobbies, churches, barber 

entries, small stores, beauty parlors, offices, banks, night clubs, shops, airport terminals, theatres, recreation rooms, dress shops. 



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Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Bathroom 



Border No. 27 

Linostrips Nos. 24 and 48 

Linowall, Full or Dado. . . .No. 732 
Cove and Base. .Flash Type, No. 27 
Trim Canary yellow 



Upper Wall Paper in gray, 

white, and yellow plaid 

Curtain Yellow organdy 

embroidered in white stars 
Upholstery Yellow 



Linostrips Nos. 38 and 49 

Linoset No. 941 

Linowall, Full or Dado .... No. 705 
Cove and Base . . Flash Type, No. 018 
Upper Wall. ...... .Rose tint paint 



Trim Rose tint and turquoise 

Curtain Turquoise embroidered 

organdy 

Upholstery Turquoise 

Rug Turquoise 



[48] 



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No. 019 Marbelle 

Code Words: Heavy (%*) Gauge. . .MACFU, Medium Gauge. . .MACHW, Standard Gauge. . .MACJY 

Where to Use — Kitchens, bathrooms, entrance halls, sun porches, pitals, exhibits, hotel and apartment lobbies, barber shops, airport 

breakfast rooms, rear entries, small stores, large stores, beauty terminals, tourist cabins, grocery stores, sandwich shops, powder 

parlors, night clubs, showrooms, restaurants, radio stations, hos- rooms, coffee and tea shops, candy stores, bakeries, drug stores. 



Suggested Color Scheme for Powder Room 

Border No. 019 Upper Wall. .Silver paper with pink, 

Linostrip No. 27 white, and gold fish design 

Linowall, Full or Dado No. 703 Curtain Pink oiled silk 

Cove and Base. . Flash Type, No. 019 Upholstery Pink Revolite 

Trim Light pink Rug . .Pink string 



Suggested Color Scheme for Beauty Shop 

Border No. 27 Trim Light pink with 

Linostrips Nos. 019 and 2 7 black accent 

Linowall, Full or Dado No. 732 Curtain Cellophane striped 

Cove and Base. .Flash Type, No. 27 white gauze 

Upper Wall Painted light pink Upholstery White leather 



49 



ARMSTRONG'S MARBELLE LINOLEUM 




(Approximately 1/4 actual size) 



No. 020 Marbelle 

Code Words: Heavy (y 8 ") Gauge. . .MAEHM, Medium Gauge. . .MAEIN, Standard Gauge. . .MAEJO 



Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, powder rooms, libra- 
ries, breakfast rooms, rear entries, small stores, large stores, beauty- 



parlors, offices, banks, night clubs, showrooms, restaurants, 
radio stations, clubhouses, hospitals, schools, exhibits, hotel 
and apartment lobbies, churches, barber shops, airport terminals. 



Suggested Color Scheme for Bathroom 

Border No. 29 Upper Wall Paper in zodiac 

Linoset No. 940 design on blue ground 

Linowall, Full or Dado. . . .No. 731 Curtain Dark blue oiled silk 

Cove and Base. .Flash Type, No. 29 Upholstery White leather 

Trim . , To harmonize with Linowall Rug Blue 



Suggested Color Scheme for Powder Room 

Border. No. 26 Upper Wall Lace design paper 

Linostrip No. 43 in blue and white 

Linowall, Full or Dado . . . No. 732 Curtain Blue ribbed silk 

Cove and Base. .Flash Type, No. 26 Upholstery .Gray satin 

Trim Light blue Rug Gray 



50 



ARMSTRONG'S MARBELLE LINOLEUM 



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(Approximately 1/4 actual size) 



Codewords : 



No. 

' Gauge. . .MADAO, Heavy (%") Gauge, 



(2 yards wide only) 

021 Marbelle 

. .MATWA, Medium Gauge. . .MATUW, Standard Gauge. . .MATOH 



Where to Use — Bathrooms, entrance halls, living-rooms, dining- 
rooms, sun porches, studies, recreation rooms, libraries, breakfast 
rooms, rear entries, small stores, large stores, beauty parlors, 



offices, banks, night clubs, showrooms, restaurants, radio stations, 
clubhouses, hospitals, schools, exhibits, hotel and apartment 
lobbies, churches, barber shops, airport terminals, tourist cabins. 



Suggested Color Scheme for Living-room 

Linostrips, Nos. 27 and 23 Curtain Modern leaf design in 

Linowall to Ceiling No. 73 7 yellow and white 

Cove and Base. .Flash Type, No. 021 cotton damask 

Trim Ivory white and black Upholstery White, yellow, 

Rug. Dark gray turquoise 



Suggested Color Scheme for Apartment Lobby 

Linostrips Nos. 22, 24, and 27 Trim Green and black 

Linowall, Dado No. 703 Curtain. . . .Classic design in black, 

Cove and Base. .Flash Type, No. 021 white, green, and yellow 

Upper Wall Pale green paint Upholstery Black, green, white 



51 



ARMSTRONG'S MARBELLE LINOLEUM 




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(Approximately 1/4 actual size) 

No. 023 Marbelle 

Code Words: Heavy (%*) Gauge. . .MAEKP, Medium Gauge. . .MAEMR, Standard Gauge. . .MAEOT 

Where to Use — Kitchens, bathrooms, entrance halls, living- beauty parlors, offices, banks, night clubs, showrooms, restau- 

rooms, dining-rooms, sun porches, studies, recreation rooms, rants, radio stations, clubhouses, hospitals, schools, exhibits, 

libraries, breakfast rooms, rear entries, small stores, large stores, hotel and apartment lobbies, churches, barber shops, theatres! 



Suggested Color Scheme for Office 

Border No. 20 Upper Wall ..... Golden buff paper 

Linostrip No. 48 Curtain Printed linen 

Linowall, Full or Dado .... No. 735 in golden tan 

Cove and Base . . Flash Type, No. 20 Upholstery Brown leather 

Trim . . To harmonize with Linowall Rug Golden brown 

[ 



Suggested Color Scheme for Hotel Dining-room 



Border No. 20 

Linostrip No. 20 

Linowall, Full or Dado. . . No. 73 7 
Cove and Base. .Flash Type, No. 20 
Trim Ivory 



Upper Wall .Victorian design 

paper in tans and green 

Curtain Brown striped taffeta 

Upholstery Gold damask 

Rug Golden brown 



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(2 yards wide only) 



52 



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(Approximately 1/4 actual size) (2 yards wide only) 

No. 024 Marbelle 

Code Words: Heavy (%") Gauge. . .MABIK, Medium Gauge. . .MABLU, Standard Gauge. . .MABOF 

Where to Use — Kitchens, bathrooms, sun porches, recreation showrooms, restaurants, clubhouses, hospitals, barber shops, thea- 

rooms, breakfast rooms, rear entries, small stores, beauty parlors, tres, banks, night clubs, hotel and apartment lobbies, tourist cabins. 



Suggested Color Scheme for Kitchen 

Linostrips Nos. 30 and 48 Trim .Canary yellow 

Linowall, Full or Dado. . . .No. 732 Curtain Yellow and white 

Cove and Base. .Flash Type, No. 024 plaid oiled silk 

Upper Wall Gray paint Upholstery Yellow leather 



Suggested Color Scheme for Hotel Lobby 

Border No. 27 Upper Wall Red paper or paint 

Linostrips Nos. 45 and 39 Trim Buff and cream 

Linowall, Full or Dado. . . .No. 702 Curtain Warm beige 

Cove and Base„Flash Type, No. 2 7 Rug Warm beige 



53 



ARMSTRONG'S MARBELLE LINOLEUM 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 025 Marbelle 

Code Words: Heavy (%*) Gauge. . .MADAR, Medium Gauge. . .MADAV, Standard Gauge. . .MAD AY 



Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 
libraries, breakfast rooms, rear entries, small stores, large stores, 



beauty parlors, offices, banks, night clubs, showrooms, restaurants, 
radio stations, clubhouses, hospitals, schools, exhibits, hotel and 
apartment lobbies, barber shops, airport terminals, theatres. 



Suggested Color Scheme for Foyer 



Border.. .No. 29 

Linostrip No. 44 

Cove and Base Wood painted 

Milan green 
Trim Milan green 



Curtain Paper, green with 

blue flowers 

Curtain Blue glazed chintz 

Upholstery Blue 

Rug Dull green 



Suggested Color Scheme for Bathroom 



Border No. 025 

Linostrip . . .No. 48 

Linowall, Full or Dado. . . .No. 734 
Cove and Base. .FlashType,No.025 
Upper Wall Painted yellow 



Trim Yellow with blue accent 

Curtain Blue net with 

white coin dots 

Upholstery. . , Yellow 

Rug Yellow 



[54 



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No. 026 Marbelle 

Code Words: Heavy (%*) Gauge. . .MADBE, Medium Gauge. . .MADBL, Standard Gauge. . .MADBU 

Where to Use — Kitchens, bathrooms, entrance halls, sun night clubs, showrooms, restaurants, radio stations, clubhouses, 

porches, studies, recreation rooms, libraries, breakfast rooms, rear hospitals, schools, hotel and apartment lobbies, churches, barber 

entries, small stores, large stores, beauty parlors, offices, banks, shops, airport terminals, tourist cabins, theatres, tea rooms. 



Suggested Color Scheme for Office 



Suggested Color Scheme for Beauty Parlor 



Border No. 27 Trim .Gray and black Linostrip No. 27 Upper Wall Canary yellow and 

Linostrip No. 25 Curtain. .Modern in gray and coral Linowall, Full cr Dado . . . .No. 737 fawn paint 

Lino wall to Ceiling No. 732 Upholstery Coral Cove and Base. .Flash Type, No. 026 Curtain Yellow net, white dots 

Cove and Base . .Flash Type, No. 27 Rug Gray Trim Old ivory and fawn Upholstery Yellow 



55 



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No. 028 Marbelle 

Code Words: Heavy (Vs") Gauge. . .MADEH, Medium Gauge. . .MABEI, Standard Gauge. . .MADE J 

Where to Use — Kitchens, bathrooms, sun porches, recreation offices, restaurants, radio stations, clubhouses, hospitals, barber 

rooms, breakfast rooms, rear entries, small stores, beauty parlors, shops, showrooms, airport terminals, tourist cabins, tea rooms. 



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Suggested Color Scheme for Kitchen 

Border No. 21 Upper Wall .Tan 

Linostrip No. 28 Trim Cream, buff, brown 

Linowall, Full or Dado No. 706 Curtain Brown and white 

Cove and Base. .Flash Type, No. 21 dotted voile 



Suggested Color Scheme for Office 

Linostrips Nos. 42 and 27 Trim Cream 

Linowall No. 706 Curtain Textured in bronze 

Cove and Base . .Flash Type, and green 

No. 028 Upholstery Green 



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No. 030 Marbelle 

Code Words: Heavy (Vs") Gauge. . .MAFDE, Medium Gauge. . .MAFGU, Standard Gauge. . .MAFHS 

Where to Use — Kitchens, bathrooms, sun porches, recreation offices, restaurants, radio stations, clubhouses, hospitals, barber 

rooms, breakfast rooms, rear entries, small stores, beauty parlors, shops, showrooms, airport terminals, tourist cabins, large stores. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Bathroom 



Border .No. 46 Trim Cream-gray Border .No. 030 Trim. . . 

Linostrip No. 42 and orange Linostrips Nos. 42 and 48 Curtain 

Linowall, Full or Dado.. . . .No. 702 Curtain .Off-white chintz Linowall, Full or^Dadq.. . . .No. 737 

Cove and Base. . . Flash Type, No. 46 bound in green 



Upper Wall Cream-gray paint 



and orange Upper Wall . 



. . Ivory white 

.Flowered cream 

oiled silk 
Cove and Base. Flash Type, No. 030 Upholstery White 



Pale green Rug White 



57 



ARMSTRONG'S MARBELLE LINOLEUM 




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(Approximately 1/4 actual size) 



Code Words: Heavy (y 8 ") Gauge. 



No. 031 Marbelle 

.MACLA, Medium Gauge. . .MACMB, Standard Gauge. 



(2 yards wide only) 



.MACNC 



Where to Use — Kitchens, bathrooms, entrance halls, sun porches, 
recreation rooms, breakfast rooms, powder rooms, small stores, 



large stores, beauty parlors, night clubs, showrooms, restaurants, 
hotel and apartment lobbies, barber shops, and tourist cabins. 



Suggested Color Scheme for Powder Room 



Border No, 031 

Linostrips Nos. 22, 031, and 24 

Linowall, Full or Dado No. 732 

Cove and Base. . Flash Type, No. 031 
Trim Platinum cray 



Upper Wall . .Paper with 

yellow roses 

Curtain .White organdy 

Upholstery Gray satin 

Rug White fur 



Suggested Color Scheme for Sun Room 



Border No. 031 

Linostrips Nos. 41, 33, and 23 

Linowall, Full or Dado No. 737 

Cove and Base . . Flash Type, No. 03 1 
Trim Cream gray 



Walls Painted, two chartreuse, 

two white 

Curtain Chartreuse and white 

Upholstery. . . Chartreuse with white 
Rug White 



58 



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*>* 




J> 



«* 



(Approximately 1/4 actual size) 









(2 yards wide only) 



No. 032 Marbelle 

Code Words: 3 /i 6 " Gauge.. MAETY, Heavy (%") Gauge.. MATLY, Medium Gauge. .MATPU, Standard Gauge. .MATS A 



Where to Use — Kitchens, bathrooms, entrance halls, sun 
porches, studies, recreation rooms, libraries, breakfast rooms, rear 
entries, small stores, beauty parlors, offices, banks, night clubs, 



showrooms, restaurants, radio stations, clubhouses, hospitals, 
schools, exhibits, hotel and apartment lobbies, churches, barber 
shops, airport terminals, theatres, recreation rooms, dress shops. 



Suggested Color Scheme for Bathroom 

Upper Wall Coral, gray, and 

white paper 

Trim French gray 

Curtain Gray organdy 



Linostrips Nos. 49 and 27 

Linoset No. 941 

Linowall, Dado No. 704 

Cove and Base . . Flash Type, No. 032 



Suggested Color Scheme for Restaurant 

Border No. 30 

Linostrip No. 33 

Linowall, Dado No. 738 

Cove and Base. .Flash Type, No. 30 



Linoset No. 926 

Trim Chartreuse and blue 

Curtain Blue, chartreuse, white 

Upholstery Blue 



59 



ARMSTRONG'S MARBELLE LINOLEUM 




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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 033 Marbelle 

Code Words: 3 / 16 " Gauge .. MAEVA, Heavy (V 8 ") Gauge. .MAHBN, Medium Gauge. .MAHCO, Standard Gauge .. MAHDP 

Where to Use — Entrance halls, living-rooms, dining-rooms, sun taurants, hotel and apartment lobbies, tourist cabins, airport ter- 

porches, studies, libraries, small stores, beauty parlors, offices, res- minals, theatres, clubhouses, radio stations, gift and candy shops. 



Suggested Color Scheme for Living-room Suggested Color Scheme for Beauty Parlor 

Border No. 46 Wall . Fawn paint Linostrips Ncs. 20, 46, and 45 Trim .Cream, tan. 

Linostrip No. 28 Trim Dark brown Cove and Base . . Flash Type, No. 033 and brown 

Cove and Base . .Flash Type, No. 46 Curtain Blue and tan linen Wall Modern paper Curtain Tan silk 

[60] 



ARMSTRONG'S MARBELLE LINOLEUM 



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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 034 Marbelle 

Code Words: 3/ 16 " Gauge .. MAE WR, Heavy (%") Gauge. .MAHER, Medium Gauge. .MAHJS, Standard Gauge.. MAHKU 

Where to Use — Entrance halls, living-rooms, dining-rooms, sun restaurants, hotel and apartment lobbies, tourist cabins, airport 

porches, studies, libraries, small stores, beauty parlors, offices, terminals, theatres, clubhouses, radio stations, gift shops, tearooms. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Sun Porch 



Border. , No. 27 Trim Taupe Linostrips Nos. 2 7 and 44 Curtain Cretonne — black, 

Linostrip No. 25 Curtain Coral shantung Cove and Base. .Flash Type, No. 034 green, white 

Cove and Base. .Flash Type, No. 2 7 Upholstery Beige or coral Wall Green paint Upholstery Green or rust 

Wall Paper in tan and coral Rug . Deep coral Trim Black Rug Green 



61 



ARMSTRONG'S M A R B E L L E LINOLEUM 



?t*i. 




. 



(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 035 Marbelle 

Code Words: Heavy (Vs") Gauge. . .MAW AD, Medium Gauge. . .MAWBF, Standard Gauge. . .MAWCO 



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Where to Use — Kitchens, baths, entrance halls, dining-rooms, 
sun porches, recreation rooms, nurseries, breakfast rooms, rear 
entries, small stores, large stores, beauty parlors, night clubs, 



showrooms, restaurants, radio stations, clubhouses, hospitals, 
schools, exhibits, hotel and apartment lobbies, churches, barber 
shops, airport terminals, tourist cabins, theatres, flower shops. 



Suggested Color Scheme for Bathroom 



Border No. 035 

Linostrips Nos. 42, 44, and 23 

Linowall, Full or Dado No. 737 

Cove and Base . . Flash Type, No. 035 



Upper Wall. . . .Modern silver paper 

Trim Ivory with green 

Curtain .Striped terry cloth 

Rug . Green chenille 



Suggested Color Scheme for Flower Shop 

Border No. 035 Wall Painted rose tint 

Linostrips Nos. 20 and 49 Trim White 

Linowall, Full or Dado . . . .No. 704 Curtain Salmon and white 

Cove and Base. .Flash Type, No. 035 Upholstery Salmon leather 



[62 



ARMSTRONG'S M N O B E L L E LINOLEUM 



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(Approximately 1/4 actual size) 



No. 040 Monobelle 



(2 yards wide only) 



Code Words: Heavy (%*) Gauge. . .MOHCY, Medium Gauge 

Where to Use — Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, recreation rooms, breakfast rooms, rear 
entries. Also in small stores, large stores, beauty parlors, offices, 



.MOMEB, Standard Gauge. . .MOSIF 

banks, night clubs, showrooms, restaurants, radio stations, club- 
houses, hospitals, schools, exhibits, hotel and apartment lobbies, 
barber shops, airport terminals, tourist cabins, theatres. 



Suggested Color Scheme for Dining-room 



Border No. 040 

Linostrips. ........ .Nos. 43 and 44 

Wood Base Green-blue 

Wall. .... .Paper — gray, green, blue 



Trim Green-blue 

Curtain Gray satin 

Upholstery. . Blue 

Rug Green 



Suggested Color Scheme for Fruit Shop 

Border. No. 30 Trim Green with yellow 

Linostrips Nos. 48, 39, and 33 trim 

Linowall No. 700 Curtain Yellow and green 

Cove and Base. .Flash Type, No. 30 chintz 

Linoset — Custom-Craft Ready-Cut Linoset No. 926. 



65 



ARMSTRONG'S MONOBELLE LINOLEUM 










(Approximately 1/4 actual size) 



(2 yards wiuc oniy) 



Code Words: Heavy (%*) Gauge. 



No. 041 Monobelle 

.MOHYR, Medium Gauge. . .MOMBT, Standard Gauge. . .MOSOB 



Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 
libraries, breakfast rooms, rear entries, stores, beauty parlors, 



offices, banks, night clubs, showrooms, restaurants, radio stations, 
clubs, hospitals, schools, hotel and apartment lobbies, churches, 
barber shops, airports, tourist cabins, theatres, libraries. 



Suggested Color Scheme for Club House Dining-room 



Border No. 041 

Linostrips Nos. 39 and 46 

Linowall, Full or Dado, . . .No. 736 

Wood Base Walnut 

Upper Wall. . . .Red and gold paper 



Trim Gold with brown stripe 

Curtain Gold chenille striped 

cloth 

Upholstery Brown 

Rug Red 



Suggested Color Scheme for Recreation Room. 



Border .No. 041 

Linostrips Nos. 41 and 29 

Cove and Base. .Flash Type, No. 041 

Wall Gold paper with orange 

and blue design 



Trim Blue 

Curtain Bronze and blue 

Revolite 

Upholstery Blue 

Rug . .Blue 



66 



ARMSTRONG'S MONOBELLE LINOLEUM 




(Approximately 1/4 actual size) 



No. 042 Monobelle 

Code Words: Heavy (%*) Gauge. . .MOHLF, Medium Gauge. . .MOMNZ, Standard Gauge. . .MOSVU 



(2 yards wide only) 



Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 
nurseries, breakfast rooms, rear entries, small stores, large stores, 



beauty parlors, offices, night clubs, showrooms, restaurants, 
schools, exhibits, barber shops, tourist cabins, theatres, club- 
houses, radio stations, hospitals, airport terminals, wallpaper stores. 



Suggested Color Scheme for Breakfast Room 

Border No. 042 Wall Green paper with 

Linostnp No. 44 floral design on blue 

Trim Dark blue Curtain Dark blue Revolite 



Suggested Color Scheme for Bathroom 

Border. No. 042 Cove and Base.. Flash Type, No. 042 

Linostnp No. 23 Trim Blue with silver stripe 

Linowall, Full . No. 704 Curtain Gray organdy 

Linoset— Custom- Craft Ready-Cut Unoset No. 940 

67] 



ARMSTRONG'S MONOBELLE LINOLEUM 




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(Approximately 1/4 actual size) 



Code Words: Heavy (%*) Gauge. 



No. 043 Monobelle 

.MOHBO, Medium Gauge. . .MOMCU, Standard Gauge. 



(2 yards wide only) 



.MOSDE 



Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 
libraries, breakfast rooms, rear entries, small stores, large stores, 



beauty parlors, offices, banks, night clubs, restaurants, radio 
stations, clubhouses, hospitals, schools, hotel and apartment 
lobbies, barber shops, airport terminals, theatres, coffee shops. 



Suggested Color Scheme for Restaurant 

Trim Platinum 

Curtain Printed linen in rust, 

chartreuse, and yellow 

Upholstery Chartreuse 

Rug Rust 



Suggested Color Scheme for Office 



Border No. 25 

Linostrip No. 30 

Linowall, Full or Dado No. 734 

Cove and Base. .Flash Type, No. 25 
Upper Wall . . Yellow and silver paper 



Linostrips Nos. 43 and 28 

Linowall, Full or Dado No. 735 

Cove and Base. .Wood to harmonize 

with Linowall 

Upper Wall Blue paint 



Trim Pine 

Curtain Printed linen in blue, 

tan, rust 

Upholstery Blue 

Rug Blue 



ARMSTRONG'S MONOBELLE LINOLEUM 



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(Approximately 1/4 actual size) (2 yards wide only) 

No. 044 Monobelle 

Code Words: Heavy (%*) Gauge. . .MOHEA, Medium Gauge. . .MOMGL, Standard Gauge. . .MOSHM 

Where to Use — Kitchens, bathrooms, entrance halls, sun parlors, offices, night clubs, restaurants, radio stations, club- 

porches, breakfast rooms, rear entries, small stores, beauty houses, hospitals, schools, churches, barber shops, large stores. 



Suggested Color Scheme for Night Club 



Border No. 044 

Linostrips Nos. 24 and 49 

Cove and Base Flash, No. 044 

Wall . . . .Coral red, dusty pink, and 
pale pink in horizontal bands 



Trim Rose tint 

Curtain Modern drapery in 

gray and silver 

Upholstery. , Silver 

Rug Gray- 



Suggested Color Scheme for Breakfast Room 

Linostrips Nos. 38 and 43 Trim Turquoise 

Cove and Base Flash Type, Curtain Blue cotton 

No. 044 Upholstery Blue 

Wall Turquoise and blue paper Rug Turquoise 



69 



ARMSTRONG'S MONOBELLE LINOLEUM 




(Approximately 1/4 actual size) 



Code Words: Heavy (Vs") Gauge. 



(2 yards wide only) 

No. 045 Monobelle 

.MOHDU, Medium Gauge. . .MOMRS, Standard Gauge. . .MOSAN 



Where to Use— Entrance halls, living-rooms, dming-rooms sun 
notches studies, recreation rooms, libraries rear entries small 
Ttores! large Tores, beauty parlors, offices, banks, mght clubs, 



„ ,nts, radio stations, clubhouses, hospitals, schools, hotel 
and apartment lobbies, churches, barber shops, airport terminate, 
theatres, kitchens, bathrooms, sun porches, breakfast rooms. 



unl" ips: : : : : : : : : .n«. *s?*.g 

CoTand Base'. .Flash Type, No. 20 



Suggested Color Scheme for Bank 

. .No. 20 Trim ±. ■ -Cream and brown 



Curtain. . . .Formal cotton drapery 
in brown and tan 
Upholstery. Brown leather 



Suggested Color Scheme for Sun Porch 

Trim . . . Canary yellow and green 

Curtain Printed chintz 

Upholstery Green and brown 

Rug Brown 



Linostrips .Nos. 44 and 48 

Linowall, Full or Dado No. 734 

Cove and Base..Flash Type, No. 045 
Upper Wall Yellow paint 



[70] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-HEAVY 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 6240 Embossed Inlaid— Heavy (%") Gauge 

Code Word: AMOLVTA 



Design — A pleasing variation of the regular tile design is found in 
this pattern. Of small scale, this pattern is especially good for small 
floor areas. Various shades of red are used for most of the blocks 
with an occasional dark mulberry or gold block as an accent note. 



Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 
libraries, breakfast rooms, rear entries, small stores, offices, 
restaurants, tourist cabins, theatres, coffee shops, and club rooms. 



Suggested Color Scheme for Den or Recreation Room 



Suggested Color Scheme for Club Room 



Border No. 25 

Linostrip No. 47 

Linowall No. 735 

Cove and Base. .Wood to harmonize 

with Linowall 

Ceiling Ivory white 



Trim Pine with yellow 

and carmine accent 

Curtain Printed linen in 

yellow and terra cotta 

Upholstery Yellow leather 

Rug Mulberry 



Border No. 25 

Linostrips Nos. 47 and 28 

Linowall No. 735 

Cove and Base. .Wood to harmonize 

with Linowall 

Ceiling . Blue 



Trim Pine with red and 

blue accent 

Curtain Ship-designed 

chintz in blue, 
white, and red 

Upholstery Sail cloth in blue 



[73 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — H E A V Y 



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(Approximately 1/4 actual size) 



No. 6252 Embossed Inlaid— Heavy Q/g) Gauge 

Code Word: AMOMBGY 



(2 yards wide only) 



Design — Here is a close-harmony all-brown pattern with an 
effect not unlike sandstone created by the mottled and shaded 
blocks. The blocks are irregular in shape and are separated from 
each other by mottled gray embossed interliners. An outstanding 



feature of the design is the use of large marbleized inset blocks. 
Where to Use — Entrance halls, living-rooms, dining-rooms, sun 
porches, studies, recreation rooms, libraries, breakfast rooms, 
rear entries, small stores, offices, banks, restaurants, clubhouses. 



Suggested Color Scheme for Sun Porch 

Border No. 20 Trim Sage green and 

Linowall to Ceiling No. 738 , mandarin red 

Cove and Base. .Flash Type, No. 20 Curtain White chintz- 
Upholstery Red ivy leaves 

t 



Suggested Color Scheme for Recreation Room 

Trim. Natural pine 

Curtain Printed brown linen 

with card design 
Upholstery Blue 



Border No. 28 

Linowall, Full or Dado .... No. 735 

Cove and Base Wood 

Upper Wall Soft rose 









74 








ARMSTRONG'S EMBOSSED INLAID L I N O L E U M — H E A V Y 




(Approximately 1/4 actual size) 



No. 6260 Embossed Inlaid— Heavy (y 8 ") Gauge 

Code Word: AMOLWIP 



(2 yards wide only) 



Design — Each brick-red block is mottled and shaded and is sepa- 
rated from surrounding blocks by gray embossed mortar lines. 
Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 



libraries, breakfast rooms, rear entries, small stores, large stores, 
offices, banks, night clubs, showrooms, restaurants, radio stations, 
clubhouses, hospitals, schools, hotel and apartment lobbies, 
churches, barber shops, airport terminals, tourist cabins, theatres. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Sun Porch 



Border No. 25 

Linostrips .Nos. 43 and 26 

Linovvall - No. 735 

Cove and Base. .Wood to harmonize 

with Linowall 

Wall Blue scenic paper 



Trim Pine 

Curtain Net glass curtains, 

plain blue silk 

poplin draperies 

Upholstery .... Blue textured fabric 

Rug Plain blue or oriental 



Border No. 25 

Linostrip No. 26 

Linowall No. 734 

Cove and Base Flash Type, 

No. 25 
Wall Painted yellow 



Trim Ivory with light gray and 

slate gray accent 

Curtain Cotton damask with 

ivory design on yellow 

Upholstery Yellow and ivory 

Rug Yellow 



[75] 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — H E A V Y 




(Approximately 1/4 actual size) 



(2 yerds wide only) 



No. 6271 Embossed Inlaid— Heavy (i/ 8 ") Gauge 

Codeword: AMFOR 



Design — The warmth and cheer of this Old World tile pattern 
are created by the shaded irregular blocks in reds and browns with 
mottled gray interliners. The design is further enhanced by 
the addition of marbleized inset blocks in a walnut brown color. 



Where to Use — -Kitchens, entrance halls, living-rooms, dining- 
rooms, sun porches, studies, recreation rooms, libraries, breakfast 
rooms, rear entries, small stores, beauty parlors, offices, restau- 
rants, barber shops, airports, tourist cabins, haberdasheries. 






Suggested Color Scheme for Dining-room 



Border No. 25 

Cove and Base. .Flash Type, No. 25 

Wall Blue paint 

Trim Blue paint 



Curtain Black batik with red, 

white, and blue 

Upholstery Blue 

Rug Oriental 



Suggested Color Scheme for Restaurant 



Border No. 25 

Linowall, Dado No. 735 

Cove and Base. . Wood to harmonize 
with Linowall 



Upper Wall Green paint 

Trim Pine 

Curtain Blue and green chintz 

Upholstery Blue 



[76] 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — H E A V Y 



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(Approximately 1/4 actual size) 



No. 6280 Embossed Inlaid— Heavy (i/ 8 ") Gauge 

Code Word: AMPFU 



(2 yards wide only) 



Design — The close-harmony arrangement of brown blocks in this 
irregular tile pattern has caused it to be mistaken many times 
for a cork tile floor. Even the two-tone embossed interliners are 
blended into the design and aid in producing a pattern that has 



proved very popular where a restrained dignified floor is desired. 
Where to Use — Entrance halls, living-rooms, dining-rooms, sun 
porches, studies, recreation rooms, libraries, breakfast rooms, 
small stores, beauty parlors, offices, banks, restaurants. 



Suggested Color Scheme for Library 



Suggested Color Scheme for Restaurant 



Border No. 46 

Linowall, Full or Dado .... No. 736 

Cove and Base Flash Type, 

No. 46 
Upper Wall White paper 



Trim Walnut 

Curtain Linen — coral, white, 

chartreuse 

Upholstery Coral 

Rug Chartreuse (dull) 



Border No. 46 

Linostrip No. 29 

Linowall, Full or Dado. . . .No. 735 

Cove and Base Flash Type, 

No. 46 



Upper Wall ...... Colonial paper in 

brown, cream, and blue 

Trim . Pine 

Curtain Blue chintz 

Upholstery Blue 



77 






ARMSTRONG'S EMBOSSED INLAID L I N L E U M - H E A V Y 







(Approximately 1/4 actual size) 



No. 6283 Embossed Inlaid— Heavy (i/ 8 ") Gauge 

Code Word: AMCUM 



(2 yards wide only) 



5»t £7? increasin *ynterest in blue, and particularly in royal 
fe £ T 1S gW % n fuU ex P ression ™ this dominant pattern. 

Lst^.h g KH^ tnm may be dther in harmon y o in con- 
trast, for the subtle texture and shading of the pattern permit 
unusual freedom in arranging attractive, practical color schemes 



Where to Use— Entrance halls, living-rooms, dining-rooms, sun 
porches, studies, recreation rooms, nurseries, libraries, breakfast 
rooms, small stores, large stores, beauty parlors, offices, show- 
rooms, restaurants, radio stations, clubhouses, hospitals, hotel and 
apartment lobbies, tourist cabins, theatres, sandwich shops. 



Suggested Color Scheme for Dining-room 

Linowall, Dado No 735 

Upper Wall Blue toile paper 

Pine 



Trim . 



Curtain Blue chintz with Wall. . 

yellow and ivory edge Trim 

Ru S Blue Rug.". 



Suggested Color Scheme for Sun Porch 
. . .Blue-green paper 

Taupe 

- .Green 



Curtain Dark blue and green 

TT , , flowered chintz 
Upholstery Blue-green 



[78] 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — H E A V Y 



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(Approximately 1/4 actual size) 



No. 6284 Embossed Inlaid— Heavy (Vs") Gauge 

Code Word: AMCVI 



(2 yards wide only) 



Design — Deft shading gives conservative dignity and depth 
to this more formal pattern, without detracting from the rich- 
ness of its fine old burgundy coloring. Furnishings preferably 
should complement this floor, rather than be in contrast with it. 



Where to Use — Entrance halls, living-rooms, dining-rooms, sun 
porches, studies, tea rooms, nurseries, libraries, small stores, 
large stores, beauty parlors, offices, banks, showrooms, res- 
taurants, radio stations, clubhouses, hospitals, powder rooms. 



Suggested Color Scheme for Club Room 

Border No. 37 Curtain. . . .Modern zebra chintz in 

Linostrip. No. 29 gray, rose, and dark blue 

Cove and Base. .Flash Type, No. 37 Upholstery Dark blue, gray, 

Wall Painted French gray and red 

Trim Gray and rose-red Rug Dark blue 

[79 



Suggested Color Scheme for Powder Room 



Border No. 3 7 

Linostrip No. 23 

Cove and Base. .Flash Type, No. 37 

Wall Modern wheat paper in 

rose-red and white 



Trim White 

Curtain .... Modern silk and cotton 
satin in white 

Upholstery White 

Rug White 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — H E A V Y 




(Approximately 1/4 actual size) 



No. 6290 Embossed Inlaid— Heavy (i/ 8 ") Gauge 

Code Word: AMEOH 



(2 yards wide only) 



Design— This all-green coloring of an irregular tile design pro- 
duces a cool, restful pattern that has many applications in homes 
and business places. The shaded green blocks are closely blended. 
Marbleized feature blocks in darker green are inset at intervals. 



Where to Use — Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, recreation rooms, breakfast rooms, rear 
entries, small stores, beauty parlors, offices, restaurants, club- 
houses, hospitals, schools, barber shops, tourist cabins, florist shops. 



Suggested Color Scheme for Specialty Shop 

Border No. 42 

Lmostrips Nos. 22 and 23 

Linowall. Full or Dado .... No. 738 
Cove and Base. .Flash Type, No. 42 
Trim Cream gray 



Upper Wall Shaded from dove 

gray, light green to ivory 

Curtain. Cotton damask in 

green and white 
Upholstery Dove gray 



Suggested Color Scheme for Restaurant 



Border No. 21 

Linostrip .No. 23 

Linowall, Dado No. 753 

Cove and Base Flash Type, 

No. 21 



Upper Wall Bamboo design in 

green on white ground 

Trim White with green accent 

Curtain Green fish-net 

Upholstery White or green 



80 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-HEAVY 




(Approximately 1/4 actual size) 



No. 6291 Embossed Inlaid— Heavy (y 8 ") Gauge 

Code Word: AMEPE 



Design — This irregular tile pattern with its Old World charm is Where to Use — Kitchens, entrance halls, living-rooms, dining- 

made up principally of shaded mottled blocks in red and browns, rooms, sun porches, studies, recreation rooms, libraries, breakfast 

separated by embossed interliners resembling mortar. The design rooms, rear entries, small stores, beauty parlors, offices, restau- 

is heightened by marbleized inset blocks in red and browns. rants, barber shops, airport terminals, tourist cabins, tea rooms. 



Suggested Color Scheme for Sun Porch 



Suggested Color Scheme for Book Shop 



Border No. 25 Trim Gray, yellow, and green Border No. 25 Trim Natural pine 

Cove and Base. .Flash Type, No. 25 Curtain Heavy yellow texture Linowall No. 735 Curtain Linen — rust and 

Wall Gray paint Upholstery Yellow Cove and Base. .Flash Type, No. 25 chartreuse 



[81] 



ARMSTRONG'S EMBOSSED INLAID L I N O L E U M — H E A V Y 



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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 6300 Embossed Inlaid— Heavy (y 8 ") Gauge 

Code Word: AM JAW 



Design — Although this pattern is reminiscent of tile, it breaks 
completely with all precedent and takes its design from the 
motifs which modern designers have found so useful. Further 
interest is added to the modern mottled blocks by means of 



rectangular accent units placed at regular intervals in the design. 
Where to Use — Kitchens, entrance halls, dining-rooms, sun 
porches, recreation rooms, breakfast rooms, rear entries, small 
stores, restaurants, clubhouses, coffee shops, lobbies, men's shops. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Clubhouse 



Border No. 20 

Unostrip No. 45 

Linowall, Dado No. 735 

Cove and Base. .Flash Type, No. 20 
Trim Pine 



Upper Wall . . Paper in white and tan 

design on apricot ground 

Curtain. . . .Rough fabric in apricot 

Upholstery Light brown 

R U g Brown 



Border No. 28 

Unostrip No. 45 

Cove and Base. .Flash Type, No. 28 

Wall Polka dot on emerald 

green paper 



Trim Ivory 

Curtain Ivory velvet 

Upholstery. . Green and 

tan leather 
Rug .Tan 






[82] 




ARMSTRONG'S EMBOSSED INLAID LINOLEUM-HEAVY 



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(Approximately 1/4 actual size) 



No. 6310 Embossed Inlaid— Heavy (i/ 8 ") Gauge 

Code Word: AMJEZ 



(2 yards wide only) 



Design — This pattern has the distinctive "three-level" embossing. 
The black diagonal interliners which cross the red blocks are 
depressed in the usual manner but the gray mortar lines around 
each block provide an especially pleasing raised effect caused 
by streamline embossing at both sides of the mortar lines. 



Where to Use — Kitchens, entrance halls, living-rooms, dining- 
rooms, sun porches, studies, libraries, breakfast rooms, small 
stores, beauty parlors, offices, restaurants, clubhouses, hotel and 
apartment lobbies, barber shops, airport terminals, tourist cabins, 
coffee shops, Rathskellers, haberdasheries, dens, tea rooms. 



Suggested Color Scheme for Hall 



Border. No. 27 Trim. 

Cove and Base Flash Type, 

No. 27 
Wall Gray paper, blue and 



. Gray, with blue trim 



Curtain Gray chintz with 

blue trim 

Upholstery Blue 

yellow design Rug Gray 



Suggested Color Scheme for Dining-room 

Upper Wall. Rough textured 

rose paper 

Curtain Flowered chintz 

Upholstery Terra cotta 

Rug Beige 



Border No. 25 

Linowall, Dado No. 735 

Cove and Base Flash Type, 

No. 25 
Trim Natural pine 



83] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-HEAVY 




(Approximately 1/4 actual size) 



No. 6350 Embossed Inlaid— Heavy (Vs") Gauge 



(2 yards wide only) 



Code Word: AMBER 



Design — A new residential design in Heavy Embossed features ground. Bright accent spots are of gold, blue, jade, and scarlet, 

one of the most popular combinations ever created for floors. Where to Use — Kitchens, bathrooms, breakfast rooms, rear en- 

Black and white, silver gray, and dark gray, form the back- tries, small stores, beauty parlors, restaurants, exhibits, tea rooms. 



Suggested Color Scheme for Breakfast Room 



Border No. 27 

Linostrip No. 39 

Linowall, Dado No. 732 

Cove and Base. .Flash Type, No. 2 7 
Trim Semi-lustre ivory 



Upper Wall Chinese red 

pin stripe paper 

Curtain Champagne 

organdy 
Upholstery Chinese red 



Suggested Color Scheme for Kitchen 

Border No. 2 7 Upper Wall. Flower pot paper 

Linostrip No. 44 in various colors 

Linowall, Full or Dado .... No. 753 Trim Ivory 

Cove and Base. .Flash Type, No. 27 Curtain Green and yellow net 



[84 



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(Approximately 1/4 actual size) 



No. 6351 Embossed Inlaid— Heavy {%") Gauge 

Code Word: AMBHI 



(2 yards wide only) 



Design — Here is an open ground overlay pattern in Embossed 
Inlaid. This is one of the newer designs created primarily for 
residential use, but it is also bound to be popular in small shops. 
Its coloring is a softly shaded allover brown with brightly 



colored accents in gold, green, blue, orange, and burnt umber. 
Where to Use — Kitchens, bathrooms, sun porches, recreation 
rooms, nurseries, breakfast rooms, rear entries, small stores, 
beauty parlors, restaurants, exhibits, barber shops, coffee shops. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Breakfast Room 



Border No. 20 

Linostrips. Nos. 43 and 48 

Linowall, Full or Dado .... No. 750 

Cove and Base Flash Type, 

No. 20 



Upper Wall Painted yellow 

Trim Yellow 

Curtain Yellow and ivory 

plaid oiled silk 
Upholstery Blue 



Border No. 28 

Linostrip No. 41 

Linowall, Dado No. 735 

Cove and Base. .Flash Type, No. 28 
Trim Light brown 



Upper Wall Orange paper with 

fine plaid in ivory 

Curtain Eggshell chintz with 

orange chintz binding 
Upholstery Brown 



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ARMSTRONG'S EMBOSSED INLAID LINOLEUM — HEAVY 




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(Approximately 1/4 actual size) 



^■1 
(2 yards wide only) 



No. 6360 Embossed Inlaid— Heavy (%") Gauge 

Codeword*. AM CEO 



Design — There's a textured feeling to this smart new Swedish 
modern pattern with its rough sand tone background and bright 
inset blocks. There is also a directional flow caused by the vertical 
strips of orange embossing which are spaced at frequent intervals. 



This effect is tempered by the diagonal embossed lines in brown. 
Where to Use — Kitchens, bathrooms, sun porches, studies, 
recreation rooms, nurseries, breakfast rooms, rear entries, small 
stores, beauty parlors, clubhouses, airport terminals, tourist cabins. 



Suggested Color Scheme for Nursery 

Border No. 41 Cove and Base Wood painted 

Linostrip'. '.'.'.'/.'.. No. 33 pale sage green 

Linowall, Dado No. 738 Upper Wall Painted pale green 

Trim Pale sage green Upholstery White 

Curtain Printed cretonne Rug Green 



Suggested Color Scheme for Airport Terminal 



Border - . No. 46 

Linostrip No. 45 

Linowall, Full or Dado. . . .No. 736 

Cove and Base Wood to match 

Linowall 



Trim Wood stained to 

match Linowall 

Curtain Heavy cotton in 

beige and brown 
Upholstery Dull orange leather 



[86] 




ARMSTRONG'S EMBOSSED INLAID LINOLEUM-HEAVY 




(Approximately 1/4 actual size) 



No. 6361 Embossed Inlaid— Heavy (V 8 ") Gauge 

Code Word: AMCIM 



(2 yards wide only) 



Design — A Swedish modern textured effect is achieved in this Where to Use — Kitchens, bathrooms, sun porches, studies, 

remarkable pattern with its background of deep powder blue, the recreation rooms, nurseries, breakfast rooms, rear entries, small 

smart tile-like squares, and the lines of contrasting rich burgundy. stores, radio stations, clubhouses, exhibits, airport terminals. 



Suggested Color Scheme for Recreation Room 

Border No. 30 Cove and Base Wood, painted 

Linostrip . . .No. 45 mandarin red 

Linowall, Full or Dado .... No. 735 Trim Mandarin red 

Upper Wall. ........ .Painted buff Curtain Red printed cretonne 

Upholstery Red 



Suggested Color Scheme for Kitchen 

Border. No. 30 Upper Wall Ivory paper with 

Linostrip .No. 23 tiny blue figure 

Linowall, Full or Dado . . .No. 737 Curtain .Blue 

Cove and Base. .Flash Type, No. 30 dotted swiss 

Trim Delphinium blue 



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ARMSTRONG'S EMBOSSED INLAID L I N L E U M — H E A V Y 




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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 6363 Embossed Inlaid— Heavy (%*) Gauge 

Code Word: AMPNF 



Design — The gay note of Swedish modern decoration is caught in Where to Use — Kitchens, bathrooms, sun porches, recreation 

this exciting new pattern. Accents of gold, gray, delphinium blue, rooms, breakfast rooms, rear entries, small stores, large stores, 

clear red, black, white, and chalk green give an instant effect beauty parlors, restaurants, hotel and apartment lobbies, barber 

of colorful contrast to the textured background of medium gray. shops, airport terminals, dress shops, tourist cabins, and tea rooms. 



Suggested Color Scheme for Dress Shop 



Suggested Color Scheme for Kitchen 



Border No. 27 

Linostrips Nos. 23 and 38 

Linowall, Dado No. 703 

Cove and Base. .Flash Type, No. 2 7 



Upper Wall. . . . .Robin's Egg paper 
Trim. . . .Robin's Egg, cream accent 

Curtain Robin's Egg silk 

Upholstery . .Robin's Egg 



Border No. 43 

Linostrips Nos. 23 and 39 

Linowall, Full or Dado. . . .No. 731 
Cove and Base. .Flash Type, No. 43 



Upper Wall Painted gray 

Trim. . . . .Platinum with red accent 

Curtain Red oiled silk 

Upholstery Red leather 



[88] 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — H E A V Y 



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(Approximately 1/4 actual size) 



No. 6370 Embossed Inlaid— Heavy (i/ 8 ") Gauge 

Code Word: AMFAW 



(2 yards wide only) 



Design — In this pattern a warm, informal effect results from com- 
bining shaded terra cotta red tiles with modernistic circular and 
chevron accents. Multiplane embossed green, blue, gold, and 
ebony blocks stand out boldly, thus adding rich, deep beauty. 



Where to Use — Kitchens, bathrooms, entrance halls, studies, 
dens, dining-rooms, sun porches, libraries, breakfast rooms, small 
and large stores, offices, showrooms, restaurants, clubhouses, 
schools, hotel and apartment lobbies, radio stations, night clubs. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Den 



Border No. 25 

Linostrip No. 43 

Linowall, Full or Dado. . . .No. 735 
Cove and Base. .Flash Type, No. 43 
Trim Pine 



Upper Wall Scenic paper 

in rust and blue 

Curtain Light blue damask 

Upholstery Light blue 

Rug Light blue 



Border No. 46 

Linostrip No. 25 

Linowall, Dado No. 736 

Cove and Base. .Flash Type, No. 46 
Upper Wall Painted coral, tan 



Trim Walnut, turquoise accent 

Curtain Terra cotta 

cotton damask 

Upholstery. . Turquoise 

Rug Turquoise 



89 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-HEAVY 




(Approximately 1/4 actual size) 



No. 6371 Embossed Inlaid— Heavy (}//) Gauge 

Code Word: AMFBI 



(2 yards wide only) 



Design — In this Multiplane Embossed pattern the popular blue 
is used in a new and entirely different way. It has a smoky hue and 
is skillfully highlighted by red and gold chevrons and olive gray 
discs. Accent blocks are of red, gold, dark blue, and green. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
dens, recreation rooms, libraries, breakfast rooms, rear entries, 
small and large stores, offices, night clubs, showrooms, restaurants, 
clubhouses, hotel and apartment lobbies, theatres, radio stations. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Den 



Border No. 30 

Linostrip No. 42 

Linowall, Full or Dado, . . No. 751 
Cove and Base. .Flash Type, No. 30 
Upper Wall Painted light blue 



Trim Light blue, dark 

blue accent 

Curtain Blue and green 

dimity 
Upholstery Blue or green 



Border No. 30 

Linostrips ,Nos. 45 and 30 

Linowall, Full or Dado .... No. 735 
Cove and Base. .Flash Type, No. 30 
Trim . . Pine 



Upper Wall . . Airplane design paper 
with blue ground 

Curtain Fish net 

Upholstery Red or blue 

Rug Dark red 



90 



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(Approximately 1/4 actual size) 



No. 6372 Embossed Inlaid— Heavy (%*) Gauge 

Code Word: AMFHU 



(2 yards wide only) 



Design — This Multiplane Embossed pattern with its shaded rich 
brown tile effect stands out because of the absence of interliners. 
Discs of light brown and chevrons of red and gold combine with 
accents of gold, red, and chocolate brown to furnish a new note. 



Where to Use — Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, studies, recreation rooms, libraries, breakfast 
rooms, small and large stores, offices, banks, night clubs, show- 
rooms, clubrooms, restaurants, hotel and apartment lobbies. 



Suggested Color Scheme for Clubroom 



Suggested Color Scheme for Kitchen 



Border No. 20 

Linostrip No. 40 

Linowall, Full or Dado. . . .No. 735 
Cove and Base. .Flash Type, No. 20 
Trim Pine 



Upper Wall Painted burgundy 

Curtain .Brown chintz in 

modern design 

Upholstery Red leather 

Rug Burgundy 



Border No. 20 

Linostrip No. 48 

Linowall, Full or Dado. . . .No. 750 
Cove and Base. .Flash Type, No. 20 
Upper Wall Yellow paper 



Trim Yellow, 

brown accent 

Curtain Yellow 

and brown chintz 
Upholstery Same as curtains 



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ARMSTRONG'S EMBOSSED INLAID L I N O L E U M — H E A V Y 



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(Approximately 1/4 actual size) 



No. 16003 Embossed Inlaid— Heavy {%") Gauge 

Code Word: TEOCFIL 



(2 yards wide only) 



Design — Here is a large scale broken tile design that is somehow 
reminiscent of an old world baronial hall. While tile-reds pre- 
dominate in the pattern there are also large units of gray and 
brown, all separated by gray mortar interliners. Special medallion 
features, such as floral and bird figures, high-spot the pattern. 



Where to Use — Entrance halls, living-rooms, dining-rooms, sun 
porches, studies, recreation rooms, libraries, breakfast rooms, 
rear entries, small stores, large stores, offices, showrooms, restau- 
rants, clubhouses, exhibits, Rathskellers, theatres, cocktail bars, 
hotel and apartment lobbies, tea rooms, coffee shops, banks. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Sun Porch 



Bordei No. 46 

Linostrip No. 24 

Linowall, Dado No. 736 

Cove and Base. .Flash Type, No. 46 



Upper Wall White Temlok 

Trim. Walnut 

Curtain. . . .Red hand-blocked linen 
Upholstery Brown linen 



Border No. 25 

Linowall to Ceiling No. 738 

Cove and Base Flash Type, 

No. 25 



Trim Painted sage to 

match Linowall 

Curtain Green and white 

leaf cotton 



ARMSTRONG'S CUSTOM-BUILT FLOOR 



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ARMSTRONG'S HEAVY GAUGE LINOLEUM WITHSTANDS HARD WEAR 
AND RETAINS ITS BEAUTY IN SEVERE TRAFFIC AREAS 



Because of its extra long life and low maintenance 
cost, Armstrong's Heavy Gauge Linoleum is favored 
by architects, building owners, and others as an ideal 
flooring for commercial and institutional usage where 
extreme durability is desired in addition to pleasing 
appearance. Heavy Gauge is built to take constant 
traffic and to withstand other conditions involving 
severe wear. In addition, the thicker linoleum mix 
keyed to the burlap backing provides greater under- 
foot resilience and tends to hide slight unevenness in 
the subfloor. The fact that the colorings extend all the 
way through to the burlap backing of the material is 
an assurance that — with reasonable care and proper 
maintenance — Heavy Gauge linoleum patterns will 
retain their new appearance throughout their long life. 



Typical of the heavy-traffic installations for which 
Heavy Gauge is essential is the Coffee Shop of New 
York's Hotel Pennsylvania, illustrated above. In 
these days of highly competitive business, however, 
commercial floors must be more than durable. They 
must also express the utmost in sales showmanship, 
because a floor that is outstandingly inviting in appear- 
ance can help greatly to lure customers to the point of 
sale. This psychology is admirably demonstrated by 
the color scheme and design of the Hotel Pennsyl- 
vania floor. Here, in a deep rose field, attractive silver 
gray Linostrips subtly guide footsteps to the counters, 
which are covered with Armstrong-Stedman Rubber 
Tile and faced with Armstrong's Monowall. The 
noise-absorbing ceiling is Armstrong's Corkoustic. 



93 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — H E A V Y 







(Size of Blocks — 6" 



No. 246 Straight Line Inlaid— Heavy (i/ 8 ") Gauge 



(2 yards wide only) 



Code Word: ASICACH 



Design— Black and white marble effects are always suitable for 
residential and commercial floors. In this pleasing pattern, the 
popular checkerboard design is used with six-inch square blocks. 
Where to Use — Kitchens, bathrooms, entrance halls, dining- 



rooms, sun porches, recreation rooms, breakfast rooms, rear entries, 
small stores, large stores, beauty parlors, offices, banks, show- 
rooms, restaurants, radio stations, hospitals, schools, hotel and 
apartment lobbies, barber shops, theatres, candy shops, exhibits. 



Suggested Color Scheme for Theatre Lobby 

border. No. 27 Trim Taupe with black accent 

Linostnps Nos. 45 and 23 Curtain Rose and white 

Linowall, Full or Dado .... No. 702 striped cotton damask 

Cove and Base, .Flash Type, No. 27 Upholstery Rose 

Upper Wall Painted taupe Rug ' ' Rose 



Suggested Color Scheme for Bank 



Border No. 27 

Linostrip. , No. 23 

Linowall, Dado No. 709 

Cove and Base. .Flash Type, No. 27 
Upper Wall Painted green 



Trim Black 

Curtain Striped satin 

in rose, green, 

white, and black 

Upholstery Dark green 



94] 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — H E A V Y 



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(Size of Blocks — 6" x 6") 



No. 247 Straight Line Inlaid— Heavy (i/ 8 ") Gauge 



(2 yards wide only) 



Code Word: ASDTO 



Design — One of the most popular designs in Straight Line Inlaid 
is the checkerboard. In this particular checkerboard pattern the 
blocks are six inches square. The walnut brown marble blocks are 
alternated with cream units necked with terra cotta and brown. 



Where to Use — "Bathrooms, entrance halls, dining-rooms, sun 
porches, recreation rooms, libraries, breakfast rooms, small stores, 
large stores, night clubs, restaurants, radio stations, clubhouses, 
hospitals, schools, hotel and apartment lobbies, churches, theatres. 



Suggested Color Scheme for Hotel Lobby 



Border No. 46 

Linostrip No. 41 

Linowall, Full or Dado .... No. 702 
Cove and Base. .Flash Type, No. 46 
Trim Taupe 



Curtain Blocked linen in 

taupe, orange, 
and brown 

Upholstery Orange leather 

Rug Brown 



Suggested Color Scheme for Entrance Hall 

Upper Wall 



Border .No. 27 

Linostrip. , No. 25 

Linowall, Full or Dado. . . .No. 710 
Cove and Base. .Flash Type, No. 2 7 
Trim Platinum 



Scenic paper in slate 
blue and terra cotta 

Curtain Rose silk marquisette 

Upholstery . .Slate and blue 

Rug Terra cotta 



[95; 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — H E A V Y 




(Size of Blocks — about 6" square) 



No. 356 Straight Line Inlaid— Heavy (V 8 ") Gauge 

Code Word: ASIBLOZ 



(2 yards wide only) 



Design — This is a variation of the popular checkerboard design, 
one of the favorite designs in Straight Line Inlaid. It is made up 
of contrasting black and white marble blocks, six inches square. 
But instead of being arranged in the usual checkerboard fashion, 
the marbleized squares in this pattern are laid on the diagonal. 



Where to Use — Kitchens, bathrooms, entrance halls, powder 
rooms, sun porches, libraries, dining-rooms, rear entries, small 
stores, large stores, beauty parlors, offices, banks, night clubs, 
showrooms, restaurants, radio stations, clubhouses, hospitals, 
schools, hotel and apartment lobbies, churches, barber shops. 



Suggested Color Scheme for Dining-room 



Border No. 021 

Cove and Base.. Flash Type, No. 021 

Wall White paper, silver stripe 

Trim White with gray trim 



Curtain. ...... .Yellow taffeta with 

silver braid 

Upholstery Yellow 

Rug Black 



Suggested Color Scheme for Powder Room 

Border No. 021 Trim Black with rose trim 

Linowall, Dado No. 703 Curtain Rose silk 

Cove and Base.. Flash Type, No. 021 Upholstery Rose 

Upper Wall. .Silver with rose design Rug .Gray 



[96] 



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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 602 Straight Line Inlaid— Heavy (i/ 8 ") Gauge 

Codeword: ASTUC 



Design — While the comparatively large design and restrained 
coloring of this pattern at first suggest its use in rooms of dignity 
or formality, it will be quickly discovered that the varied blended 



tones may also be used in creating less conservative interiors. 
Where to Use — Entrance halls, sun porches, studies, recreation 
rooms, libraries, restaurants, large stores, beauty parlors, offices. 



Suggested Color Scheme for Study 

Border No. 20 Trim Brown 

Cove and Base . Flash Type, No. 20 Curtain Yellow printed linen 

Linowall, Full or Dado . . . No. 735 Upholstery Brown 

Upper Wall Cream gray paint Rug Gray 



Suggested Color Scheme for Restaurant 



Border No. 46 

Linowall, Dado No. 736 

Cove and Base . . Flash Type, No. 46 
Trim Walnut 



Upper Wall Red paper 

Chinese design 

Curtain Brown moire 

Upholstery Red velvet 



97 ] 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — H E A V Y 




(Approximately 1/4 actual size) 



No. 660 Straight Line Inlaid— Heavy (%") Gauge 

Code Word: ASELM 



(2 yards wide only) 



Design — Nature's colors are always pleasing. Here, green and 
brown are combined in a fresh, crisp pattern which will make a 
room seem more cheerful and sunny. The streamlined simplicity 
of its design harmonizes with informal, modern interiors, whether 



they are large or small. For business or residential installations. 
Where to Use — Kitchens, sun porches, recreation rooms, break- 
fast rooms, rear entries, small stores, showrooms, restaurants, 
hospitals, barber shops, corridors, banks, cocktail lounges. 



Suggested Color Scheme for Sun Porch 



Suggested Color Scheme for Automobile Showroom 



Border No. 27 

Linostrip No. 42 

Linowall, Full or Dado. . . .No. 737 
Cove and Base. .Flash Type, No. 2 7 
Upper Wall Light green 



Trim Ivory with green accent 

Curtain Heavy texture in 

yellow with green stripe 

Upholstery Green 

Rug Green or tan 



Border No. 46 

Linostrips Nos. 42 and 20 

Linowall, Full or Dado .... No. 735 
Cove and Base. .Flash Type, No. 46 
Upper Wall Green 



Trim Pine 

Curtain Natural linen printed 

in green and brown 

Upholstery Brown or green 

leather 



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ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-HEAVY 







(Approximately 1/4 actual size) 



No. 670 Straight Line Inlaid— Heavy (i/ 8 ") Gauge 

Code Word: ASLEW 



(2 yards wide only) 



Design — The serviceable marbled field of this open ground over- 
lay pattern glows warmly with coral tints, while tan, green, and 
coral accents suggest a number of schemes for room decoration. 



Open ground designs tend to create spaciousness in small rooms. 
Where to Use — Kitchens, bathrooms, breakfast rooms, rear 
entries, small stores, beauty parlors, barber shops, showrooms. 



Suggested Color Scheme for Breakfast Room 



Border No. 21 

Linostrips Nos. 28 and 41 



Upper Wall. ...... .Tan paper with 

design in taupe 



Linowall, Dado No. 738 Trim Light tan 

Cove and Base. .Flash Type, No. 21 Curtain Green silk 



Suggested Color Scheme for Kitchen 

Border No. 28 Cove and Base. . Flash Type, No. 28 

Linostrip No. 44 Trim Sage — tan trim 

Linowall, Full or Dado . . No. 737 Curtain. Brown and white organdy 

Upper Wall Painted ivory Upholstery Tan 



99 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — H E A V Y 



ii 







(Approximately 1/4 actual size) 



No. 671 Straight Line Inlaid— Heavy (%*) Gauge 

Code Word: ASLOB 



(2 yards wide only) 



Design— Many small, dark rooms seem larger and better lighted jewel colors, with an unusually light but practical marbled back- 

when a wisely selected floor is installed. This pattern happily ground which effectively conceals footprints and tracked-in dirt. 



combines an open, spacious design, brightened by indigo and Where to Use— Kitchens, bathrooms, breakfast 



rooms, stores. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Breakfast Room 



Un r o d w r a..,Full or Dado" ."i \ N^704 SET **: . . . .^^"wISS Hove"nd Base Flash Type No' 30 §& ! ^ "S? 3* T^ ^ 
Cove and Base. .Flash Type, No. 29 Curtain White organdy Waif. _ . ^/.^L^Htof^ta? YJw^print 

[100] 






ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-HEAVY 




(Approximately 1/4 actual size) 



No. 673 Straight Line Inlaid— Heavy 0/sO Gauge 

Code Word: ASLNO 



(2 yards wide only) 



Design — Rooms in homes or business establishments may be the practical advantage of hiding footprints and tracked-in dirt, 
given a sense of spaciousness and modern freshness by the open Where to Use — Kitchens, bathrooms, breakfast rooms, rear en- 
ground overlay design and the light coloring of this pattern. The tries, beauty parlors, barber shops, powder rooms, grocery stores, 
white background is softened by attractive marbling which has delicatessens, tea rooms, butcher shops, florist shops, libraries. 



Suggested Color Scheme for Powder Room 
Border No. 27 Upper Wall Silver, white paper 



Suggested Color Scheme for Beauty Shop 



Border No. 27 Trim. 



Nos. 23 and 26 Trim Silver — red trim Linowall, Dado No. 704 Curtain White organdy 

Linowall, Dado . '.*.*." No. 703 Curtain . . . Red oiled _silk c . ove an ,4 ? ase ,v F . Iash T YP e » N .°; 27 Upholstery 5! ac . k 



Cove and Base . .Flash Type, No. 27 Upholstery Red 



Upper Wall . . Modern, white ribbon Rug Black 



[ 101 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — H E A V Y 



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(Approximately 1/4 actual size) 



No. 680 Straight Line Inlaid— Heavy (y 8 ") Gauge 

Code Word: ASHLO 



(2 yards wide only) 



Design — This new design features a crisp, distinct graining of 
the nine-inch marbled background blocks and bright, custom- 
type accents. The light pastel coloring of this pattern is espe- 



cially suitable for residential work as well as for commercial areas. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, small stores, hotel lobbies, showrooms, exhibits. 



Suggested Color Scheme for Candy Shop 

Border No. 46 Trim Rose-tint 

Linowall, Full or Dado. . . .No. 705 Curtain Brown organdy with 

Cove and Base. .Flash Type, No. 46 white wool pompons 

Upper Wall Painted rose-tint Upholstery Brown 

[ 102 



Suggested Color Scheme for Lobby 



Border No. 017 

Linostrip No. 23 

Linowall, Dado No. 710 

Cove and Base.. Flash Type, No. 017 



Upper Wall No. 737 

Trim Ivory 

Curtain Green damask 

Upholstery Ivory leather 






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(Approximately 1/4 actual size) 



No. 682 Straight Line Inlaid— Heavy (%") Gauge 

Code Word: ASHIN 



F 

(2 yards wide only) 



Design — Rich earth tones veined with sienna and Venetian red 
make this pattern suitable for formal rooms and areas, although 
the warmth in its alternating 9-inch background blocks is widely 
adaptable. The design features the new, crisp marble graining. 



Where to Use — Entrance halls, dining-rooms, sun porches, 
recreation rooms, libraries, small stores, large stores, offices, night 
clubs, showrooms, restaurants, radio stations, clubhouses, hospi- 
tals, schools, exhibits, hotel and theatre lobbies, airport terminals. 



Suggested Color Scheme for Hotel Dining-room 



Suggested Color Scheme for Theatre Lobby 



Border No. 46 

Linostrips Nos. 45 and 25 

Linowall, Full No. 706 

Cove and Base. .Flash Type, No. 46 
Trim Bufl 



Curtain. .... .Blocked linen in blue, 

buff, terra cotta, and green 

Upholstery Terra cotta 

Rug Terra cotta 



Border No. 46 

Linostrip. . . . No. 39 

Linowall, Full No. 736 

Cove and Base. .Flash Type, No. 46 



Ceiling Chinese red 

Trim. Walnut 

Curtain Modern in Chinese red 

Upholstery Chinese red leather 

Rug Chinese red 



103 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-HEAVY 




(Approximately 1/4 actual size) 



No. 683 Straight Line Inlaid— Heavy (%") Gauge 

Code Word: ASHBY 



(2 yards wide only) 



Design — A nine-inch marble block pattern in a deep travertine 
coloring similar to No. 09 Marbelle. Added interest is given to 
the design by the simplified inset blocks in brown, onyx, and 
burnt umber. This wide open ground effect creates almost the 
appearance of a custom floor in a coloring that will prove to be 




equally effective in commercial or residential installations. 
Where to Use — Entrance halls, dining-rooms, libraries, small 
stores, large stores, offices, banks, night clubs, showrooms, restau- 
rants, radio stations, clubhouses, hospitals, schools, exhibits, hotel 
and apartment lobbies, barber shops, airport terminals, drug stores. 



Suggested Color Scheme for Office 



Suggested Color Scheme for Hotel Lobby 



Border No. 46 

Linostrip No. 42 

Linowall, Full or Dado .... No. 735 
Cove and Base. .Flash Type, No. 46 
Trim Pine 



Upper Wall Gray-green paper 

Curtain Green fabric in 

basket weave 
Upholstery. .Green or brown leather 
Rug Dark green 



Border No. 2 7 

Linostrip No. 42 

Linowall, Full No. 709 

Cove and Base. .Flash Type, No. 2 7 
Trim. Cream gray 



Curtain Multicolored 

blocked linen 

Upholstery Black, fawn, 

or green 
Rue Black 



[104 






ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — H E A V Y 



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(Approximately 1/4 actual size) 



No. 690 Straight Line Inlaid— Heavy (y 8 ") Gauge 

Code Word: ASHMU 



(2 yards wide only) 



Design — Polychromatic accent blocks and lines, with scarlet and 
burnt umber predominating, combine with the semi -open ivory 
ground of this overlay tracery design to produce a feeling of 
warmth. Hence, in addition to its general utility, this distinctive 
pattern serves admirably in rooms having only northern exposure. 



Where to Use — Kitchens, entrance halls, living-rooms, dining- 
rooms, recreation rooms, libraries, breakfast rooms, rear entries, 
small and large stores, beauty parlors, offices, banks, showrooms, 
restaurants, radio stations, hospitals, schools, hotel and apart- 
ment lobbies, airport terminals, theatres, barber shops, studies. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Barber Shop 



Border No. 21 

Linostrip No. 23 

Linowall, Full or Dado. . . . No. 737 
Cove and Base. .Flash Type, No. 21 



Upper Wall Ivy design paper 

Trim Ivory, red accent 

Curtain Green check chintz 

Upholstery Same as curtain 



Border No. 20 

Linostrip No. 39 

Linowall, Full or Dado. . . .No. 735 
Cove and Base. .Flash Type, No. 20 



Upper Wall Painted buff 

Trim Pine, red accent 

Curtain Red check oiled silk 

Upholstery Red leather 



105 



ARMSTRONG'S STRAIGHT LINE in LAID LINOLEUM — HEAVY 




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(Approximately 1/4 actual size) 




No. 691 Straight Line Inlaid— Heavy (i/ 8 ") Gauge 



(2 yards wide only) 



Cods Word: ASHRS 



Design-— This mother-of-pearl field sets the stage for a variety of 
clever pink and blue color schemes to be carried out in soft 
pastels. In pleasant contrast to the background color, the azure 
blue, burnt umber, and gold overlay add a distinction that enables 
this pleasing pattern to keep any room from being dull, prosaic. 



Where to Use — Kitchens, bathrooms, dining-rooms, recreation 
rooms, breakfast rooms, rear entries, small and large stores, 
beauty parlors, banks, showrooms, restaurants, radio stations! 
hospitals, schools, hotel and apartment lobbies, barber shops, air- 
port terminals, theatres, offices, night clubs, clubhouses, exhibits 



Suggested Color Scheme for Breakfast Room 



Border No. 20 

Linostrip No. 49 

Linowall, Full or Dado ... No. 705 
Cove and Base. .Flash Type, No. 20 



Upper Wall.. .Pink and white paper 

Trim Light pink, brown accent 

Curtain Brown oiled silk 

Upholstery Brown 



Suggested Color Scheme for Bathroom 



Border No. 29 

Linostrip No. 24 

Linowall, Full or Dado. . . .No. 731 
Cove and Base. .Flash Type, No. 29 



Upper Wall . . . Morning glory paper 

Trim Light blue, pink accent 

Curtain Blue organdv 

Upholstery pj n k 



[ 106 



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ARMSTRONG'S STRAIGHT LINE INLAID L I N O L E U M — H E A V Y 




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(Approximately 1/4 actual size) 







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No. 692 Straight Line Inlaid— Heavy (i/ 8 ") Gauge 

Code Word: ASHWO 



(2 yards wide only) 



Design — This pattern is a pleasing version of a new design which 
boasts practical beauty, since it conceals footprints. The orange, 
black, and polychrome lines and blocks seem to reflect some of 
their color in the onyx field, adding a richness to the whole effect. 



Where to Use — Kitchens, bathrooms, dining-rooms, libraries, 
breakfast rooms, small and large stores, offices, banks, showrooms, 
restaurants, radio stations, clubhouses, hospitals, schools, airport 
terminals, hotel and apartment lobbies, theatres, coffee shops. 



Suggested Color Scheme for Coffee Shop 



Border No. 20 

Linostrip. No. 41 

Linowall, Full or Dado ... No. 735 
Cove and Base. .Flash Type, No, 20 
Trim . .Pine 



Upper Wall Tan striped 

rough paper 

Curtain Orange and green 

flowered chintz 
Upholstery .Orange 



Suggested Color Scheme for Dining-room 

Border No. 46 

Linostrips Nos. 45 and 20 

Linowall, Full or Dado. . . .No. 737 
Cove and Base. .Flash Type, No. 46 
Trim Ivory 



Upper Wall. . . .Modern fruit design 
paper in tan and green 

Curtain Modern chintz in 

brown and white 
Upholstery Brown or green 



107 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-HEAVY 




(Size of Blocks — 9" x 9") 



No. 13020 Straight Line Inlaid— Heavy (y 8 ") Gauge 

Code Word: DAIBULV 



(2 yards wide only) 



Design — The dignity of Old World marble makes this pattern 
especially suitable where an atmosphere of formality is desired. 
Deeply grained, it is practical from the standpoint of concealing 
footprints and tracked-in dirt, yet characteristically easy to clean. 



Where to Use — Kitchens, bathrooms, entrance halls, sun 
porches, recreation rooms, breakfast rooms, rear entries, small 
stores, large stores, beauty parlors, banks, restaurants, club- 
houses, hospitals, barber shops, theatres, radio stations, churches. 



Suggested Color Scheme for Bathroom 



Suggested Color Scheme for Drug Store 



Border No. 2 7 

Linostrip No. 48 

Linowall No. 734 

Cove and Base.. Flash Type, No. 27 



Wall . . . Gray paper with white dots 
and yellow and white sprays 

Trim White with yellow stripe 

Curtain White organdy 

Rug Yellow 



Border No. 021 

Linostrip, . . . . No. 37 

Linowall No, 704 

Trim. Deep rose with 

chromium trim 



Cove and Base. .Flash Type, No. 021 

Curtain White sheer material 

with stripes of cellophane 

Wall Deep rose paper with 

white pin dots 



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108 



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ARMSTRONG'S STRAIGHT LINE INLAID L I N O L E U M — H E A V Y 

... 




(Size of Blocks 9" x 9") 



No. 13022 Straight Line Inlaid— Heavy (y 8 ") Gauge 

Code Word: ASWOC 



(2 yards wide only) 



Design — Close harmony of warm brown tones, ranging from 
golden tan to rich chocolate, prevents the comparatively large 
tile design from making rooms appear small. Thus, this conserva- 
tive, dignified pattern may be used for both large and small areas. 



Where to Use — Bathrooms, entrance halls, living-rooms, dining- 
rooms, studies, sun porches, large stores, beauty parlors, offices, 
banks, showrooms, restaurants, radio stations, clubhouses, 
hospitals, schools, hotel and apartment lobbies, barber shops. 



Suggested Color Scheme for Sun Porch 



Suggested Color Scheme for Office 



Border No. 46 

Linostrip . . No. 48 

Linowall No. 735 



Cove and Base Natural pine 

Trim Natural pine 

Curtain Printed linen — yellow 

and brown 



Border No. 20 

Linostrip No. 42 

Cove and Base Wood 

Linowall, Full or Dado. . . .No. 710 



Wall Light green 

Trim. Tan 

Curtain. . . .Tan and brown brocade 



109 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM — MEDIUM 




MEDIUM GAUGE EMBOSSED INLAID LINOLEUM IS FINE FLOORING 
FOR MANY AREAS AT PRICE WELL WITHIN AVERAGE BUDGET 



This inviting entrance hall is typical of the many 
areas in a home where the smart designs and good 
wearing qualities of Medium Embossed are desirable. 
Here the warm brick tones of Pattern 3350 add 
graciousness and warmth to a hospitable hall. 

Providing a combination of durability, excellent 
coloring, and moderate cost, Armstrong's Medium 
Gauge Embossed Inlaid Linoleum is a popular mate- 



rial wherever fine floors are desired at a price that is 
well within the average purchaser's budget. Multi- 
plane Embossing, an exclusive Armstrong feature, is 
introduced this year in the Medium Gauge. 

The assortment of patterns includes designs suitable 
for every room of a residence, as well as for stores, 
offices, and school and hospital areas where traffic is 
not so severe as to require heavier gauges of material. 



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[110] 



M^^^^H 




ARMSTRONG'S EMBOSSED INLAID L I N L E U M — M E D I U M 






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(Approximately 1/4 actual size) 



No. 3280 Embossed Inlaid — Medium Gauge 

Code Word: BEPXI 



(2 yards wide only) 



Design — Rooms on the sunny side of homes or buildings generally 
call for cool floor patterns. Here soft tones of green suggest color 
schemes in green or gray, although the underlying tints permit 
the advantageous use of light tan or sandstone treatments. The 



casually placed marbled blocks add to the impression of depth. 
Where to Use — Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, recreation rooms, breakfast rooms, rear 
entries, small stores, large stores, offices, restaurants, clubhouses. 



Suggested Color Scheme for Bathroom 



Suggested Color Scheme for Sun Porch 



Border No. 21 

Linostrips Nos, 42 and 23 

Linowall, Full or Dado. . . .No. 732 
Cove and Base. .Flash Type, No. 21 
Trim Platinum 



Upper Wall .... Paper in free design 
of light green and coral 

Curtain Gray-green oiled silk 

Upholstery Gray-green 

Rug Gray 



Border. No. 21 

Linostrip No. 42 

Linowall, Full or Dado. . . .No. 737 
Cove and Base. .Flash Type, No. 42 
Ceiling Ivory 



Trim . . Semi-lustre cream 

Curtain Chintz in yellow, 

fawn, and brown on jade 

Upholstery Yellow 

Rug Fawn 



[nil 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-MEDIUM 




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(Approximately 1/4 actual size) 



No. 3281 Embossed Inlaid — Medium Gauge 



(2 yards wide only) 



Code Word: BEPYF 



Design — Mellow blending of brown tones creates this quiet, con- 
servative pattern upon which almost any decorative scheme may 
be built. The design is given depth by the occasional inset blocks 



of darker marbled shades, as well as by the embossed interliners. 
Where to Use — -Entrance halls, living-rooms, dining-rooms, sun 
porches, studies, recreation rooms, libraries, small stores, offices. 



Suggested Color Scheme for Library 
Border No. 46 Trim Walnut 



Linostrip No. 43 

Linowall No. 735 

Cove and Base Wood 



Curtain Hand blocked linen in 

red, brown, and yellow on blue 

Upholstery Blue and red 

Rug Blue 



Suggested Color Scheme for Living-room, 
Border No. 20 Curtain Copper and green 



Cove and Base. .Flash Type, No. 20 

Wall Dark green paper with 

white medallions 
Trim Cream gray 



rough texture material 

Upholstery , . Green 

Rug Copper brown 



[ 112 



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ARMSTRONG'S EMBOSSED INLAID LINOLEUM — MEDIUM 




(Approximately 1/4 actual size) 



No. 3290 Embossed Inlaid — Medium Gauge 

Code Word: BERAL 



(2 yards wide only) 



Design — Warm tones make this embossed pattern especially 
suitable for rooms on the cold side of the house, although it is 
equally attractive when used in sunny rooms. Terra cotta, straw- 



berry, green, and tan are closely blended in the irregular design. 
Where to Use — Kitchens, sun porches, breakfast rooms, rear 
entries, bathrooms, recreation rooms, small stores, coffee shops. 



Suggested Color Scheme for Breakfast Room 



Border .No. 25 

Linowall, Full or Dado. . . .No. 753 

Wall Paper — strawberry design 

Trim White and red 



Curtain White organdy cross 

barred in green 

Upholstery Red leather 

Rug Terra cotta 



Suggested Color Scheme for Sun Porch 

Border No. 25 Curtain Printed linen in tan, 

Linowall, Full or Dado No. 735 terra cotta, and green 

Upper Wall. Green paint Upholstery. .Terra cotta and green 

Trim Pine Rug Tan 



113 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-MEDIUM 




(Size of Blocks — 6" x 6") 



No. 3350 Embossed Inlaid — Medium Gauge 

Code Word: BEAWY 



(2 yards wide only) 



Design — The rich, natural tile coloring of this clean-cut pattern 
by no means limits its applications. Terra cotta is a basic color in 
decoration, and will give warmth and life to a wide variety of 
interiors, whether they are for business or for private residences. 



Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 
libraries, breakfast rooms, rear entries, stores, offices, restaurants, 
clubhouses, schools, hotel and apartment lobbies, churches. 



Suggested Color Scheme for Office 



Border No. 25 

Linostrip No. 26 

Linowall No. 738 

Cove and Base, .Flash Type, No. 25 
Upper Wall Rose tan 



Trim Sage 

Curtain. .... .Natural linen printed 

in tan, rose, and terra cotta 

Upholstery Terra cotta 

Rug Sage green 



Suggested Color Scheme for Sun Porch 



Border No. 25 

Linostrip . . No. 26 

Linowall No. 732 

Cove and Base. .Flash Type, No. 25 
Upper Wall Pearl gray 



Trim Platinum accented with 

canary yellow 

Curtain Linen damask in gold 

Upholstery. . . .Light gray or yellow 
Rug Light gray 



114] 




ARMSTRONG'S EMBOSSED INLAID LINOLEUM — MEDIUM 



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(Approximately 1/4 actual size) 



No. 3361 Embossed Inlaid — Medium Gauge 

Code Word; BEIGA 



(2 yards wide only) 



Design — Used as often for warm contrast as for harmony with 
richly colored furnishings, this clean-cut, three dimensional pat- 
tern is always a smart choice. Shaded blocks of terra cotta, inter- 
lined with gray, are accented by random blocks of bright, variously 



colored geometric designs. Rounded embossing is easy to keep clean. 
Where to Use — -Kitchens, bathrooms, entrance halls, sun 
porches, recreation rooms, breakfast rooms, rear entries, small 
stores, offices, clubhouses, barber shops, tourist cabins, exhibits. 



Suggested Color Scheme for Small Shop 



Border No. 25 

Linostrip No. 24 

Linowall No. 732 

Cove and Base. .Flash Type, No. 25 



Trim . .Platinum with 

terra cotta accent 

Curtain Green Revolite 

Upholstery ' Green 



Suggested Color Scheme for Kitchen 

Border No. 25 Upper Wall Pale blue paint 

Linostrip No. 43 Trim Pale blue and green 

Linowall, Full or Dado. . . .No. 751 Curtain Dimity print in blue, 

Cove and Base. .Flash Type, No. 25 green, and terra cotta 



[ 115 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-MEDIUM 




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(Approximately 1/4 actual size) 



No. 3381 Embossed Inlaid — Medium Gauge 

Code Word: BECOD 



(2 yards wide only) 



Design — Here's a jolly tile design which will add the needed streamlined embossing prevents dirt from catching or sticking, 

touch to many a rooim Red, green, or yellow for the walls or Where to Use — Kitchens, breakfast rooms, rear entries, barber 

furnishings will tie in nicely with the color accents. Armstrong shops, tourist cabins, tea rooms, game rooms, gift shops, bathrooms. 



Suggested Color Scheme for Kitchen 

Border No, 27 Upper Wall White paper with 

Linostrips Nos. 39 and 23 red and green flower design 

Linowall, Dado No. 752 Trim . . .White — red and green trim 

Cove and Base . . Flash Type, No. 27 Curtain Green oiled silk 



Suggested Color Scheme for Bathroom 

Border No. 27 Upper Wall Gray and white 

Linostrips ,Nos. 22 and 48 striped paper 

Linowall, Dado No. 750 Trim .Gray — yellow trim 

Cove and Base . . Flash Type, No. 27 Curtain Yellow organdy 



[116] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-MEDIUM 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 3390 Embossed Inlaid — Medium Gauge 

Code Word: BEWAF 



Design — A strictly modern design treatment characterizes this 
cool, shaded tile pattern. Diagonal bars of blended jade greens 
and groupings of gold, black, mandarin red, and orange brighten 
the textured open field of gray. These popular colors may be 



repeated in any one of a number of attractive decorative schemes. 
Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
breakfast rooms, rear entries, small stores, restaurants, men's 
shops, coffee shops, hobby rooms, cocktail lounges, tea rooms. 



Suggested Color Scheme for Kitchen 



Border No. 46 

Linostrip No. 44 

Linowall, Full or Dado. . . .No. 752 
Cove and Base. .Flash Type, No. 46 



Trim . . . Ivory, green, mandarin red 
Upper Wall. Leaf design in fawn, green 

Curtain Natural color organdy 

Upholstery Green 



Suggested Color Scheme for Restaurant 
Border No. 46 Upper Wall Painted gray 



Linostrips Nos. 48 and 39 

Linowall, Full or Dado. . . .No. 737 
Cove and Base. .Flash Type, No. 46 



Trim Platinum with Chinese 

red and yellow accent 
Curtain . . Chintz in red, tan, yellow 



[ 117 



ARMSTRONG'S E M B O S S E D I N L A I D LINOLEUM-MEDIUM 





(Approximately 1/4 actual size) 



No. 3392 Embossed Inlaid— Medium Gauge 

Code Word: BEWIT 



Design — Floor patterns may be used either to harmonize or to 
blend with room furnishings and trim. This one, light in color and 
softly textured, will serve either purpose equally well, depending 






. 








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(2 yards wide only) 



upon whether the room has subdued or strong decorative treatment. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, tourist cabins, coffee shops. 



) Border No. 46 

1 Linostrip - - No - 41 

( Linowall, Dado No. 750 

Cove and Base. . Flash Type, No. 46 
Upholstery Brown 



Suggested Color Scheme for Kitchen 

Upper Wall .... Plaid ribbon paper, 

yellow, orange, 

and brown 

Trim Brown 

Curtain Brown organdv 



Suggested Color Scheme for Sun Porch 



Border No. 42 

Linowall, Dado No. 735 

Cove and Base. .Flash Type, No. 42 
Upper Wall . . . Green pin-dot paper 
Xrim Natural pine 



Curtain Hand blocked linen — 

natural background 

brown and green design 

Upholstery .... Rough brown fabric 

Rug G reen 



118 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-MEDIUM 




(Approximately 1/4 actual size) 



No. 3401 Embossed Inlaid— Medium Gauge 

Code Word: BE AMU 



(2 yards wide only) 



Design — Strongly directional, two-tone embossing features this 
fine royal blue pattern. The contrasting French blue bands, like 
all Armstrong embossing, have rounded contours to prevent dirt 



catching. Superimposed accents give wide decorative possibilities. 
Where to Use — Kitchens, bathrooms, recreation rooms, break- 
fast rooms, rear entries, beauty parlors, coffee shops, tea rooms. 



Border No. 30 

Linostrip No. 41 

Linowall, Dado No. 735 

Cove and Base. .Flash Type, No. 30 



Suggested Color Scheme for Kitchen 

Upper Wall Blue paint 

Trim Blue — Chinese red 

Curtain Dimity, red, blue, and 

yellow flowers 



Suggested Color Scheme for Recreation Room 



Border No. 29 

Linostrip . . .No. 45 

Cove and Base. .Flash Type, No. 29 
Wall Fawn paint 



Trim Same as walls 

Curtain Glazed chintz — blue, 

red, and white design 
Upholstery Chinese red 



[119] 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — M E D I U M 








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(Approximately 1/4 actual size) 



(2 yards wide only) 

No. 3402 Embossed Inlaid— Medium Gauge 

Code Word: BE ATH 
■Pastel shades combine to give this pattern a feeling of are. The modernistic figures will repeat decorative highlights. 



Design- 
sunny cheerfulness, while the broad bands of two-tone embossing 
can be used to make rooms appear wider or longer than they really 



are. 

Where to Use — Kitchens, bathrooms, sun porches, recreation 

rooms, breakfast rooms, rear entries, lunch rooms, men's shops. 



Suggested Color Scheme for Bathroom 



Suggested Color Scheme for Recreation. Room 



Border No. 46 

Linostrip No. 29 

Linowall, Dado No. 734 

Cove and Base. .Flash Type, No. 46 



Upper Wall .Yellow 

Trim Brown 

Curtain Natural oiled silk 

Rug Yellow 



Border No. 20 

Linostrip No. 41 

Linowall to Ceiling. . .Pine, No. 735 
Cove and Base Natural pine 



Trim Natural pine 

Curtain ........ Natural color voile 

multicolor dots 
Upholstery Orange leather 



[120] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-MEDIUM 



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(Approximately 1/4 actual size) 






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No. 3410 Embossed Inlaid — Medium Gauge 

Code Word: BEGAN 



(2 yards wide only) 



Design — Decidedly in step with the current vogue toward 
Swedish modern decoration and furnishings, wherein brilliant 
color plays a prominent part, this pattern will be found widely 
useful. Combining the popular overlay effect with a sandstone 



ground that is easy to keep clean, No. 3410 has strong appeal. 
Where to Use — Kitchens, bathrooms, sun porches, recreation 
rooms, breakfast rooms, rear entries, small stores, restaurants, ex- 
hibits, tourist cabins, haberdasheries, sandwich shops, coffee shops. 



Suggested Color Scheme for Recreation Room 

Border No. 46 Upper Wall. . . .Painted Chinese red 

Linostrip No. 39 Trim Pine — red accent 

Linowall, Full or Dado. . . .No. 735 Upholstery Red leather 

Cove and Base. .Flash Type, No. 46 Curtain Brown blocked linen 



Suggested Color Scheme for Breakfast Room 

Border No. 29 Trim Blue 

Linowall, Full or Dado. . . .No. 750 Curtain Fruit chintz in multi- 
Cove and Base. .Flash Type, No. 29 colors on white 
Upper Wall Painted blue Upholstery Yellow 



121 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — M E D I U M 



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(Approximately 1/4 actual size) 



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(2 yards wide only) 



No. 3412 Embossed Inlaid— Medium Gauge 

Code Word: BEGOT 



Design — Combined in this pattern are two very appealing lino- 
leum style features — a Swedish modern design and a light tint of 
the popular royal blue coloring. Other shades of royal blue are 
seen in the shaded inset blocks. Small accent strips and blocks 



of gold, orange, green, and dark blue complete the picture. 
Where to Use — Kitchens, bathrooms, sun porches, recreation 
rooms, nurseries, breakfast rooms, rear entries, small stores, 
clubhouses, tourist cabins, sandwich shops, and wallpaper stores. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Recreation Room 



Border No. 30 

Linostrip No. 41 

Linowall, Full or Dado . , . No. 737 
Cove and Base . .Flash Type, No. 30 



Upper Wall Painted blue 

Trim Cream 

Curtain Printed dimity 

Upholstery Dark blue 



Border No. 30 

Linostrips ..... Nos, 33 and 23 

Cove and Base . .Flash Type, No. 30 
Trim Cream and chartreuse 



Wall Chartreuse and white 

zodiac figured paper 

Curtain Blue, white stars 

Upholstery Dark blue 



122 ] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-MEDIUM 

■■■■■HH 





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(Approximately 1/4 actual size) 



No. 3420 Embossed Inlaid— Medium Gauge 

Codeword: BEDNY 




Design — This pattern introduces a novel note with its unusual 
field of variegated sandstone. Ivory discs, accent blocks of green, 
blue, gold, and red, and unusual light and dark shadow effects 
all combine to give this pattern an "up-to-the-minute" look. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
rear entries, studies, libraries, breakfast rooms, small and large 
stores, offices, restaurants, clubhouses, exhibits, hotel and apart- 
ment lobbies, beauty parlors, recreation rooms, radio stations. 



Suggested Color Scheme for Modern Dining-room 

Upper Wall Paper— cream and 

fawn stripes on Chinese red 
Curtain. . . Fawn and brown damask 

Upholstery Fawn 

Rug Chinese red 



Suggested Color Scheme for Bathroom 



Border No, 45 

Linostrip No. 41 

Linowall, Full or Dado .... No. 735 

Cove and Base Wood 

Trim Harmonize with Linowall 



Border No. 20 

Linostrips Nos. 43 and 48 

Linowall, Full or Dado .... No. 750 
Cove and Base. .Flash Type, No. 20 
Trim Yellow, blue accent 



Upper Wall Floral paper in 

yellow and white 

Curtain Blue organdy 

Upholstery Blue 

Rug Blue 



[123] 



ARMSTRONG'S EMBOSSED INLAID L I N O L E U M — M E D I U M 




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(Approximately 1/4 actual size) 



No. 3421 Embossed Inlaid — Medium Gauge 

Code Word: BEDOL 



(2 yards wide only) 



Design — Green is bidding for the role of color leader this season. 
This new pattern meets the trend. Subtle shading and relief 
effects are produced by Multiplane Embossing. Black, gold, rust, 
blue, and sandstone accents enliven the bronze green field. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, studies, libraries, breakfast rooms, rear entries, 
small and large stores, beauty parlors, offices, night clubs, show- 
rooms, restaurants, radio stations, clubhouses, barber shops. 



Suggested Color Scheme for Sun Porch 



Suggested Color Scheme for Bathroom 



Border No. 21 

Linostrip No. 45 

Linowall, Full or Dado. . . .No. 738 
Cove and Base. .Flash Type, No. 21 
Trim Green, fawn accent 



Upper Wall Stylized fruit 

paper in green and fawn 

Curtain Green ribbed silk 

Upholstery Fawn 

Rug Pale green 



Border No. 42 

Linostrip No. 2 7 

Linowall, Full or Dado. . . .No. 753 
Cove and Base. .Flash Type, No. 42 
Trim Green, black accent 



Upper Wall Paper in green and 

white on silver 

Curtain Green oiled silk 

Upholstery Gray 

Rug Black 



[124] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-MEDIUM 



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9H 







a 









(Approximately 1/4 actual size) 



No. 3422 Embossed Inlaid — Medium Gauge 

Codeword: BEDSO 



(2 yards wide only) 



Design — This handsome embossed pattern with its warm pearl 
gray field is a pleasing variation of a brand-new design effect. The 
smart overlay combination of jade, scarlet, gold, blue, and burnt 
umber helps give this distinctive new pattern real news value. 



Where to Use — Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, studies, recreation rooms, libraries, breakfast 
rooms, small and large stores, beauty parlors, offices, night clubs, 
clubhouses, showrooms, theatres, schools, restaurants, airports. 



Suggested Color Scheme for Men's Shop 

Border No. 46 Upper Wall Cream gray 

Linostrips Nos. 20 and 24 Trim Walnut 

Linowall, Full or Dado. . . .No. 736 Curtain Zebra design chintz 

Cove and Base. .Flash Type, No. 46 Upholstery Green 



Suggested Color Scheme for Breakfast Room 

Border No. 42 Upper Wall Multicolored paper 

Linostrips Nos. 48 and 29 Trim Gray, blue, yellow, green 

Linowall, Full or Dado .... No. 732 Curtain Yellow organdy 

Cove and Base. .Flash Type, No. 42 Upholstery Yellow 



125 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM 




MEDIUM GAUGE STRAIGHT LINE OFFERS RICH APPEARANCE 
AND EXCEPTIONAL SERVICE AT MODERATE PRICES 



Armstrong's Medium Gauge Straight Line Inlaid 
Linoleum is the choice of many discriminating persons 
for a wide variety of uses because this colorful flooring 
is long wearing and because it is available at a reason- 
able price in many smart patterns. 

The group of varicolored random tile, checkerboard, 
and stylish overlay tracery designs offers a beautiful, 
economical floor suitable for rooms having practically 
any scheme of interior decoration. It is easy to make a 
selection from this line — whether for commercial or 
institutional usage, or for kitchens, bathrooms, bed- 
rooms, and other places in the home. 

Some persons, for the purpose of economy, specify 
Medium Gauge Straight Line Inlaid as the flooring for 
upstairs rooms, but take advantage of Heavy Gauge's 



greater wear-resistance for rooms on the first floor, 
where there is heavier traffic. The same idea may be 
profitably employed in institutions or offices, where the 
most severe wear usually falls upon a few areas, mak- 
ing possible the use of Medium Gauge elsewhere. 

In the smart, modern kitchen shown above, the 
beauty of Straight Line Inlaid linoleum is clearly 
exemplified. The pattern is Standard Gauge No. 0436, 
set off with a black linoleum border that is formed into 
a sanitary rounded joining of floor and wall by means 
of Armstrong's Flash Type Cove and Base, which is 
described in detail on page 339. Note how the colors of 
the accent blocks — red, white, and black — tie in with 
the red cabinets, the white accessories, and the black 
linoleum-covered sink tops and cabinet surfaces. 



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[ 126 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 




(Size of Blocks— 6" x 6") 



No. 14011 Straight Line Inlaid — Medium Gauge 

Code Word: DBIBYKO 



(2 yards wide only) 



Design — An old favorite in linoleum, and as good as ever, is the 
checkerboard design. This version of it is in six-inch alternating 
blocks of black and white. Extra character is given to the coloring 
by the dainty flecks of green in the marbling of the white blocks. 



Where to Use — Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, breakfast rooms, rear entries, small stores, 
large stores, beauty parlors, offices, banks, night clubs, showrooms, 
restaurants, radio stations, clubhouses, hospitals, hotel lobbies. 



Suggested Color Scheme for Lobby 

Border. No. 27 Upper Wall. .Paper — Chinese design 

Linostrip No. 42 in jade green on white 

Linowall, Full or Dado .... No. 709 Trim White with black and 

Cove and Base. .Flash Type, No. 27 jade trim 

Curtain Jade Upholstery Jade or white 



Suggested Color Scheme for Restaurant 

Border No. 021 Trim .Black with yellow 

Linostrips Nos. 48, 42, and 23 and green trim 

Linowall to Ceiling No. 704 Curtain Classic designed 

Cove and Base. .Flash Type, No. 021 chintz in green, 

Upholstery Yellow yellow, and ivory 



127 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 

5S£ 




(Approximately 1/4 actual size) 



No. 14160 Straight Line Inlaid— Medium Gauge 

Code Word: DBISUME 



(2 yards wide only) 



XllZl [ imbiSSl on,-' motlKr-ot-p-rl. nd «. ireen. grocery ..oroo, <Mioa.e,.e»., l.undr,.,, too room,, nor„t shops. 



Suggested Color Scheme for Bathroom 

„ . No 27 Curtain .Net embroidered Border. 

Border. . .._. ... . . .^. ^B*°'Jl ^ urc « ■ „ „ wn n „ H Linostrips. ..... . _ .Nos. 23_and_44 



Linowall, Full or Dado. . . .No. 733 



in green and 
orchid coin dots 



Suggested Color Scheme for Kitchen 

. No. 27 Trim Cream, rose, 

.„ and 44 and green 

Linowall, Full or Dado. . . .No. 737 Curtain Printed dimity in rose, 

green, yellow, blue, white 



Cove and Base. .Flash Type, No. 27 «»*•••»» < ■«£"£ fnw and Base Flash TvDe No. 27 

Upper Wall iilS SF**i ??„'?.. &g °!" '.. .' . . .' .' .' .' .' .' .' ." ." .' •' ■' G«™ Up^er Wall . ! ". .Cream Upholstery. . . . . Y ! . . . . . Green 



Trim Orchid and green 






[128] 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 




(Approximately 1/4 actual size) 



No. 14250 Straight Line Inlaid — Medium Gauge 

Code Word: DBXOV 



(2 yards wide only) 



Design — This version of the popular overlay tracery design has 
as a background an irregular tile design in greens and tans. Super- 
imposed upon this basic design is a secondary design consisting 



of an overlay tracery of black and scarlet blocks and lines. 
Where to Use — Kitchens, bathrooms, recreation rooms, break- 
fast rooms, rear entries, small stores, beauty parlors, barber shops. 



Suggested Color Scheme for Small Shop or Kitchen 



Border No. 27 

Linowall, Full or Dado.. . . .No. 700 
Cove and Base. .Flash Type, No. 27 
Upper Wall Painted green 



Trim. Tan with red stripe 

Curtain Red and green 

plaid gingham 
Upholstery. , Green or black 



Suggested Color Scheme for Rear Entry or Bathroom 

Border No. 42 Upper Wall. . Yellow and silver paper 

Linostrip No. 23 Trim Yellow with silver and 

Linowall, Full or Dado No, 737 black stripe 

Cove and Base . . Flash Type, No. 42 Curtain Gray organdy 



129 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 14252 Straight Line Inlaid— Medium Gauge 

Codeword: DBERF 



Design — Combined in this pattern are two almost irresistible 
features — the popular overlay tracery design and the equally 
popular black and white and scarlet coloring. The basic design is 
made up of white and silver gray irregular blocks over which are laid 



the secondary tracery lines and accent blocks of black and scarlet. 
Where to Use — Kitchens, bathrooms, sun porches, recreation 
rooms, breakfast rooms, rear entries, small stores, beauty parlors, 
restaurants, barber shops, airport terminals, tourist cabins. 



Suggested Color Scheme for Recreation Room 

Trim Gray with red trim 

Curtain. . . .Red chintz, white stars 

Upholstery Red leather 

Rug. . .Gray 



Border -No. 27 

Linostrips Nos. 22 and 39 

Linowall, Full or Dado . . . -No. 704 
Cove and Base. .Flash Type, No. 27 



Suggested Color Scheme for Beauty Shop 

Border . .No. 27 

Linowall, Dado No, 703 

Cove and Base. .Flash Type, No. 27 
Upholstery .Black 



Upper Wall Silver paper with 

red design 

Trim Black with silver trim 

Curtain Red oiled silk 



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[ 130 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 




* 

(Approximately 1/4 actual size) 



No. 14260 Straight Line Inlaid — Medium Gauge 

Code Word: DBPAR 



(2 yards wide only) 



Design — While this is a small scale design, close examination will 
reveal a secondary design effect when used in a large area. The 
blocks are so arranged that they give a chain effect, the line of the 
chain running on the diagonal. The old ivory background color is 



inset with feature blocks of a rich, multicolored marble and the 
design is heightened by accents of jade and burnt umber. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, beauty parlors, restaurants. 



Suggested Color Scheme for Bathroom 



Suggested Color Scheme for Kitchen 



Border No. 27 

Linostrip No. 42 



Upper Wall White background, 

green dots 



Linovvall, Full or Dado. . . .No. 735 Curtain Green organdy 



Cove and Base . .Flash Type, No. 27 
Trim Green 



Upholstery .Green 

Rug Green 



Border No. 27 

Linostrip No. 41 

Linovvall, Full or Dado. . . .No. 706 
Cove and Base . .Flash Type, No. 27 
Upper Wall Cream paint 



Trim Cream and Chinese red 

Curtain . . .Chinese red 

dimity printed in 

yellow, green, blue 

Upholstery Red 



[ 131 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 




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(Approximately 1/4 actual size) 



No. 14270 Straight Line Inlaid— Medium Gauge 

Code Word: DBIOL 



(2 yards wide only) 



Design — A new development in the manufacture of Straight Line Where to Use — Kitchens, bathrooms, sun porches, recreation 

Inlaid made possible the addition of three extra colors in this rooms, breakfast rooms, rear entries, small stores, beauty parlors, 

pattern. Bright tans and multitone browns form the background, restaurants, radio stations, barber shops, airport terminals, tourist 

with green, blue, and gold providing bright, contrasting accents, cabins, showrooms, exhibits, tea rooms, drug stores, men's shops. 



Suggested Color Scheme for Restaurant 

No. 46 Upper Wall . .Green paint 



Border 

Linostrip No. 45 

Linowall, Dado No. 736 

Cove and Base. .Flash Type, No. 46 



Trim Natural walnut 

Curtain Brown, tan leaf design 

Upholstery Green 



Suggested Color Scheme for Sun Porch 

Trim Blue with buff accent 

Curtain . Gold corded silk 

Upholstery Gold 

Rug Blue 



Border No. 20 

Linostrip No. 43 

Linowall, Full or Dado. . . .No. 731 
Cove and Base. .Flash Type, No. 20 



[ 132 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 14271 Straight Line Inlaid — Medium Gauge 

Code Word: DBINY 



Design — One of the most popular colorings in linoleum during 
the past several years is black and white and silver gray. A quite 
recent development in the process of manufacturing Straight 
Line Inlaid linoleum has made it possible to add to those basic 



colors in this pattern, bright accents of blue, gold, and scarlet. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, cocktail rooms, showrooms, res- 
taurants, barber shops, butcher shops, grocery stores, coffee shops. 



Suggested Color Scheme for Cocktail Lounge 



Suggested Color Scheme for Sun Porch 



Border No. 2 7 

Linostrips Nos. 43 and 39 

Linowall, Full or Dado. . . .No. 704 
Cove and Base. .Flash Type, No, 2 7 
Trim Pale blue 



Upper Wall. .Pale blue and Chinese 
red paper 

Curtain Modern design in 

blue and white 
Upholstery Red 



Border No. 2 7 

Linostrips Nos. 25 and 22 

Cove and Base. .Flash Type, No. 27 

Curtain White, black, and 

gray chintz 



Wall White paint 

Trim White, light gray, and 

dark cray 

Upholstery Gray 

Rug Gray 



133 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 14272 Straight Line Inlaid — Medium Gauge 

Code Word: DBINU 



Design — Dark subdued shades of walnut and mahogany achieve 
a rich, dignified effect in this pattern. Even the accent blocks of 
gold, blue, vermilion, and green are so subtly blended that 
they add color without attracting attention to themselves. 



Where to Use — Kitchens, entrance halls, sun porches, studies, 
recreation rooms, libraries, breakfast rooms, rear entries, small 
stores, beauty parlors, offices, restaurants, barber shops, tourist 
cabins, living-rooms, dining-rooms, large stores, coffee shops. 



Suggested Color Scheme for Study 



Suggested Color Scheme for Sun Porch 



Border No. 46 

Linowall, Dado No. 736 

Linowall, Upper Wall No. 738 

Cove and Base . .Flash Type, No. 46 
Trim Sa E e P aint 



Curtain Modern heavy 

textured fabric, 
brown and sage 

Upholstery Brown 

Rug Sage 



Border No. 20 

Linostrip No. 25 

Linowall No. 735 

Cove and Base . .Flash Type, No. 20 



Trim Tan — mandarin red trim 

Curtain Brown blocked linen 

Upholstery Blue 

Rug Tan 



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[134] 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — M E D I U M 



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(Approximately 1/4 actual size) 



No. 14290 Straight Line Inlaid— Medium Gauge 

Code Word: DBCAY 



(2 yards wide only) 



Design — Great simplicity of design is found in this open ground 
overlay pattern. The coloring is an ivory background on which is 
superimposed an overlay of blocks and lines in coral, gold, and 
blue-gray. Small accent blocks of burnt umber also are used to 



heighten the design. May be used in large or small areas. 
Where to Use — Kitchens, bathrooms, recreation rooms, break- 
fast rooms, rear entries, small stores, beauty parlors, restaurants, 
barber shops, tourist cabins, drug stores, grocery stores, showrooms. 



Suggested Color Scheme for Children's Shop 



Suggested Color Scheme for Bathroom 



Border No. 20 

Linostrips Nos. 43 and 26 

Linowall No. 706 

Cove and Base. .Flash Type, No. 20 
Ceiling . Dark gray 



Trim Old ivory-color and dark 

gray accent 

Curtain Printed muslin 

Upholstery Coral 

Rug Gray 



Border No. 27 

Linostrip No. 38 

Linowall, Full or Dado No. 702 

Cove and Base, .Flash Type, No. 2 7 
Upper Wall Painted fawn 



Trim Old ivory — turquoise and 

black accent 

Curtain. , , , .Turquoise marquisette 

embroidered in white coin dots 

Upholstery Gray 



[ 135 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — M E D I U M 




(Approximately 1/4 actual size) 



No. 14291 Straight Line Inlaid — Medium Gauge 

Code Word: DBCEH 



(2 yards wide only) 



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Design — Here is an open ground overlay pattern with an entirely dominating. Blue is very smart as an accent coloring this season, 

new marbleized background called opalescent mother-of-pearl. Where to Use — Kitchens, bathrooms, sun porches, breakfast 

The overlay design is in bright blue, brown marble tinged with a rooms, rear entries, small stores, beauty parlors, restaurants, barber 

salmon red, and a brilliant polychrome color with blue pre- shops, gift shops, haberdasheries, dress shops, laundries, tea rooms. 



Suggested Color Scheme for Sun Porch 



Suggested Color Scheme for Bathroom 



Border No. 46 

Linostrips Nos. 23 and 43 

Cove and Base. ...... .Flash Type, 

No. 46 
Wall . . Light blue paint 



Trim Light blue 

Curtain Green and 

blue chintz 

Upholstery Gray and blue 

Rug .Blue 



Border. No. 27 

Linostrip No. 23 

Linowall, Full or Dado. . . .No. 73 7 
Cove and Base. .Flash Type, No. 27 
Upper Wall Ivory 



Trim Ivory and black 

Curtain. Blue net with 

white coin dots 

Upholstery. , Blue 

Rug Blue 



[136] 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 



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(Approximately 1/4 actual size) 



No. 14292 Straight Line Inlaid — Medium Gauge 

Codeword: DBCOD 



(2 yards wide only) 



Design — This pattern is a variation of the popular black and Where to Use — Kitchens, bathrooms, sun porches, breakfast 
white, silver gray, and scarlet coloring. In this adaptation, taupe rooms, rear entries, small stores, beauty parlors, offices, show- 
grays are substituted for silver grays which give greater warmth rooms, restaurants, barber shops, haberdasheries, grocery stores, 
to the pattern. The design is of the open ground overlay type. exhibits, hotel lobbies, tea rooms, drug stores, coffee shops. 



Suggested Color Scheme for Small Store 



Suggested Color Scheme for Kitchen 



Border No. 021 Trim Red, light and dark gray Border . . .No. 27 Upper Wall Silver and red 



Linostrips .Nos. 26 and 23 Curtain Modern gray 

Linowall to Ceiling No. 704 Upholstery Red 

Cove and Base. .Flash Type, No. 021 Rug Dark gray 



Linostrip No. 39 modern paper 

Linowall, Dado . .No. 703 Trim. Silver and black 

Cove and Base . .Flash Type, No. 27 Curtain .Gray organdy 



137 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-MEDIUM 




(Approximately 1/4 actual size) 



No. 14302 Straight Line Inlaid — Medium Gauge 

Code Word: DBCKO 



(2 yards wide only) 



Design — Third dimensional relief is strong in this close-knit lights in scarlet complete one of today's best color schemes, 

pattern, thanks to the nicely graduated tones of gray marbling Where to Use — Kitchens, bathrooms, breakfast rooms, rear 

in the background. The overlay tracery in black and the high- entries, small stores, restaurants, hospitals, exhibits, barbershops. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Grocery Store 



Border No. 27 Upper Wall Vegetable paper Border. No. 27 Upper Wall Linowall No. 704 

Linostrip No. 39 Trim White with red accent Linostrip . . No. 23 Trim Ivory with black accent 

Linowall, Dado No. 703 Curtain Red oiled silk Linowall, Dado No. 703 Venetian Blind Willow green 

Cove and Base. .Flash Type. No. 27 Upholstery Red Cove and Base. .Flash Type, No. 27 Ceiling Painted green 




[138] 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — M E D I U M 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 14303 Straight Line Inlaid— Medium Gauge 

Code Word: DBCLA 



Design — With a light royal blue predominant, this sunny overlay 
tracery design will add a fresh note of color to rooms of many 
types. The small blocks, ranging from grayish tones to golden 
ivory, make the pattern eminently suitable for small areas; where- 



as the larger scaled overlay adapts it equally well to large rooms. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, large stores, beauty parlors, show- 
rooms, restaurants, clubhouses, hospitals, schools, barber shops. 



Suggested Color Scheme for Kitchen 



Border No. 27 

Linostrip No. 29 

Linowall, Full or Dado. . . .No. 731 
Cove and Base. .Flash Type, No. 27 
Upholstery Tangerine 



Upper Wall Painted flat-tone 

delft blue 

Trim Azure blue with 

tangerine accent 
Curtain Printed blue dimity 



Suggested Color Scheme for Automobile Showroom 

Upper Wall .... Painted sem 



Border No. 30 

Linostrip No. 45 

Linowall, Full or Dado .... No. 706 
Cove and Base. .Flash Type, No. 30 
Upholstery Blue leather 



-lustre 
cream 

Trim Cream with blue accent 

Curtain Blue cotton rep with 

white pin stripe 



139 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 




STANDARD EMBOSSED INLAID LINOLEUM COMBINES 
COLOR, STYLE, AND RICH BEAUTY AT LOW COST 



All the patterns in this group of Armstrong's Stand- 
ard Gauge Embossed Inlaids have the same quality- 
texture and third dimensional construction as the 
heavier gauges. Yet, because of their lighter gauge, 
the Standard Embossed patterns are available at a 
lower cost. Nevertheless their durability is sufficient to 
give years of satisfactory service. 

Tile and textured effects can be had in an abundance 
of different colorings — intense, rich, or quiet. All are 
in good taste and each pattern is suitable for many 
types of room interiors. The varicolored designs add 



charm, warmth, dignity, and a note of cheerfulness to 
almost any scheme of interior decoration. 

Characteristic of Armstrong streamlined embossing 
are the rounded bottoms and edges of the interliners. 
Consequently, since there are no corners in which dirt 
might hide, there are no cleaning problems to compli- 
cate easy maintenance of these floors. 

The colorful floor in the two-purpose kitchen shown 
above is Standard Embossed No. 5651, set off by 
Linostrips and a rounded cove and base of Plain 
linoleum, another boon to busy housewives. 






140 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 




(Approximately 1/4 actual size) 



No. 5352 Embossed Inlaid — Standard Gauge 

Code Word: AIOMBMA 



(2 yards wide only) 



Design — In tones ranging from warm tans to terra cotta reds, 
this pattern consists of odd-sized blocks laid in a cheerful random 
design. The gray embossed mortar lines highlight the tile design. 
Where to Use — Kitchens, bathrooms, entrance halls, living- 



rooms, dining-rooms, sun porches, studies, recreation rooms, 
libraries, breakfast rooms, rear entries. It is also suitable for 
small stores, beauty parlors, offices, restaurants, clubhouses, 
hotel and apartment lobbies, barber shops, tourist cabins. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Apartment Lobby 



Border No. 25 

Linostrip No. 45 

Linowall, Full or Dado .... No. 735 

Upper Wall Scenic paper in 

turquoise and rose 



Wood Base Pine 

Trim Pine 

Curtain Turquoise 

Upholstery Turquoise 

Rug Terra cotta 



Border No. 25 

Linostrip No. 43 

Linowall, Full or Dado .... No. 735 

Wood Base To match Linowall 

Upper Wall. . .Diamond plaid paper 
in beige and blue 



Trim Taupe 

Curtain Heavy striped blue 

cotton drapery 

Upholstery Beige 

Rug Beige 



141 




ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 

f 



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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 5491 Embossed Inlaid— Standard Gauge 

Code Word; AIBUR 



Design — The design and the new texture type of embossing 
make this pattern an excellent reproduction of Colonial handmade 
floor coverings. The quaint floral effects in mellow colorings sug- 
gest this pattern as an ideal flooring for residences or offices 



in which Colonial or Early American furnishings are employed. 
Where to Use — Kitchens, bedrooms, entrance halls, living- 
rooms, dining-rooms, sun porches, studies, recreation rooms, 
nurseries, breakfast rooms, tourist cabins, gift and antique shops. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Nursery 



Border No. 46 

Linowall, Full or Dado. . . .No. 736 

Cove and Base. .Wood to harmonize 

with Linowall 

Trim Walnut 



Upper Wall. . .Orange-red and white 

plaid paper 

Curtain. .... .Off-white chintz with 

brown ball fringe 
Upholstery. . . .Orange and off-white 



Linowall, Full or Dado .... No. 735 

Cove and Base. .Wood to harmonize 

with Linowall 

Upper Wall Green Temlok 

Trim Pine 



Curtain Red, green, yellow, 

and white printed cotton 
in nursery figures 

Upholstery Candlewick 

Rug Wool in green 



[142] 



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ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 

■ ■iL.i lyintlWli 




(Approximately 1/4 actual size) 



No. 5530 Embossed Inlaid — Standard Gauge 

Codeword: AIDOL 



(2 yards wide only) 



Design — Combining the best features of the overlay tracery and at regular intervals. The overlay tracery is blue, gold, jade, and red. 

the peasant motifs, this pattern offers a handsome design effect. Where to Use — Kitchens, sun porches, nurseries, breakfast 

The background is cafe-au-lait with vivid peasant figures as accents rooms, rear entries — also in small stores and restaurants. 



Suggested Color Scheme for Small Restaurant 



Suggested Color Scheme for Kitchen 



Border No. 28 

Linostrip . No. 42 

Linowall, Full or Dado .... No. 735 
Cove and Base. .Flash Type, No. 28 
Upper Wall Tan paint 



Trim Dark brown with 

trim of green 

Curtain Brown organdy bound 

in green 
Upholstery Green leather 



Border No. 20 

Linostrip No. 39 

Linowall, Dado No. 735 

Cove and Base. .Flash Type, No. 20 



Upper Wall Blue with 

red strawberry design 

Trim Natural pine 

Curtain Red organdy 



143 



ARMSTRONG'S EMBOSSED INLAID L I N O L E U M — S T A N D A R D 




(Approximately 1/4 actual size) 



No. 5531 Embossed Inlaid — Standard Gauge 

Code Word: AIDUT 



(2 yards wide only) 



Design— Sharply contrasting blocks in brilliant colors emphasize show traffic marks. Overlay lines are in gold, green, and blue, 
the peasant motif of this handsome design. The field in ivory and Where to Use— Kitchens, bathrooms, breakfast rooms, rear 
tones of gray is a practical coloring because it does not readily entries, small stores, beauty parlors, barber shops, tourist cabins. 



Suggested Color Scheme for Kitchen 

Border .No. 29 Trim Light blue — yellow trim 

Linostrip No. 48 Curtain . .Blue dimity — red and 

Linowall, Dado No. 750 yellow flowers 

Cove and Base. .Flash Type, No. 29 Upholstery .Blue leather 

Upper Wall Light blue paint 



Suggested Color Scheme for Bathroom 

Border No. 27 Upper Wall White and 

Linostrip No. 23 yellow plaid paper 

Linowall, Dado No. 752 Trim White 

Cove and Base. .Flash Type, No. 27 Curtain White organdy 

Upholstery White leather 



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[144] 



HB 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 

T I 




(Approximately 1/4 actual size) 



No, 5532 Embossed Inlaid — Standard Gauge 

Code Word: AIDEB 



(2 yards wide only) 



Design — The peasant motif in brilliant colors makes this pattern 
an excellent one for residential use. The overlay tracery adds 
further interest. Background blocks in tans and ecrus provide a set- 



ting for blocks of jade, also red, blue, gold, and eggplant accents. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, beauty parlors, barber shops. 



Suggested Color Scheme for Specialty Shop 



Border No. 20 

Linostrips Nos. 45 and 42 

Linowall, Full or Dado .... No. 735 
Cove and Base. .Flash Type, No. 20 



Upper Wall. .Beige and tan on green 

Trim .Pine 

Curtain Light tan finished 

with ball fringe 



Suggested Color Scheme for Breakfast Room 

Border No. 46 Upper Wall . Blue-green scenic design 

Linostrip No. 42 Trim Green with white accent 

Linowall, Full or Dado. . . No. 753 Curtain Willow green organdy 

Cove and Base. .Flash Type, No. 46 Upholstery White or brown 

145] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 



T 




(Approximately 1/4 actual size) 



No. 5561 Embossed Inlaid— Standard Gauge 

Codeword: AIBOC 



(2 yards wide only) 



Design — A development of the open ground overlay effect, this 
pattern adds interest to the sandstone field through the use of 
small blocks in yellow, orange, burnt umber, and chartreuse green. 



Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, beauty parlors, restaurants, 
barber shops, tourist cabins, offices, showrooms, and exhibits, 



Suggested Color Scheme for Flower Shop 

Border No. 46 Wall Ivory and chartreuse 

Linostrip No. 33 Trim Ivory with brown stripe 

Cove and Base. .Flash Type, No. 46 Curtain Flowered oiled silk 



Suggested Color Scheme for Breakfast Room 



Border No. 28 

Linostrip No. 41 

Linowall No. 735 

Cove and Base Pine 



Trim Pine with orange trim 

Curtain Orange gingham 

Upholstery Chair pads of 

curtain material 



146 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 




(Approximately 1/4 actual size) 



No. 5570 Embossed Inlaid — Standard Gauge 

Code Word: AIBYK 



(2 yards wide only ) 



Design — This version of the popular overlay treatment provides ful modernistic blocks of Spanish yellow, red, and green, 

a design effect that will harmonize with almost any interior color Where to Use — Kitchens, bathrooms, sun porches, studies, 

scheme. The sand tones of the field are emphasized with color- breakfast rooms, rear entries, small stores, restaurants. 



Suggested Color Scheme for Breakfast Room 



Suggested Color Scheme for Sun Porch 



Border No. 20 Upper Wall Yellow paper Border No. 20 Trim . . . Natural pine with red trim 

Linostrips Nos. 42 and 48 with tan stripes Linostrip No. 39 Curtain Tan linen, red pattern 

Linowall, Dado . , No. 750 Trim Tan with trim of green Linowall No. 735 Upholstery Beige 

Cove and Base. .Flash Type, No. 20 Curtain Green organdy Cove and Base. .Flash Type, No. 20 Rug Brown 



[147 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 



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(Approximately 1/4 actual size) 



No. 5571 Embossed Inlaid — Standard Gauge 

Codeword: AICAJ 



(2 yards wide only) 



Design — In this design of strong, contrasting colors, the pre- green. The design is overlaid with strong lines in gold and green, 

dominating tones of white, silver gray, slate gray, and black are Where to Use — Kitchens, bathrooms, breakfast rooms, rear 

sharply accented with vivid blocks in red, cobalt blue, and moss entries, small shops, sun porches, restaurants, tourist cabins, 



Suggested Color Scheme for Bathroom 

Border No. 2 7 Trim Gray with yellow trim 

Linowall, Dado No. 750 Curtain Yellow dimity with 

Cove and Base. .Flash Type, No. 2 7 colored dots 

Upper Wall Gray paint Rug Yellow string rug 



Suggested Color Scheme for Kitchen 

Border No. 30 Upper Wall White paper— 

Linowall, Dado .No. 752 strawberry design 

Cove and Base Flash Type, Trim .White with red trim 

No. 30 Curtain Red oiled silk 






[148] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM — STANDARD 

"BBS 



! 




(Approximately 1/4 actual size) 



No. 5580 Embossed Inlaid — Standard Gauge 

Codeword: AICIM 



(2 yards wide only) 



Design — Noteworthy for its serviceable and attractive coloring, 
this pattern consists of an open ground overlay design in fawn, 
cadet blue, chocolate, and orange. The shaded broken-block 



effect adds interest to the blocks in various tones of sand and brown. 
Where to Use — Kitchens, sun porches, studies, recreation 
rooms, breakfast rooms, rear entries, beauty parlors, offices. 



Suggested Color Scheme for Study 



Border No. 46 

Linowall, Full or Dado . . . .No. 736 

Wood Base Walnut 

Upper Wall Light blue paint 



Trim Walnut 

Curtain Printed linen — 

brown and tan 
Rug Blue 



Suggested Color Scheme for Kitchen 



Border No. 29 

Linowall, Full or Dado . . . .No. 751 

Upper Wall Painted blue 

Cove and Base . .Flash Type, No. 29 



Trim Light blue — trim, 

tangerine 

Curtain Blue and orange 

organdy 



149 



ARMSTRONG'S EMBO 
i 



ED INLAID LINOLEUM — ST AND ARD 




(Approximately 1/4 actual size) 



No. 5591 Embossed Inlaid— Standard Gauge 

Code Word: AICOD 



(2 yards wide only) 



Design — On a field in subdued tones of blue, a modernistic 
geometrical design in brilliant orange, gold, and black is executed 
with striking effect. Variety of tile sizes adds further interest. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, breakfast rooms, rear entries, as well as small 
stores, beauty parlors, night clubs, restaurants, clubhouses. 









Suggested Color Scheme for Kitchen or Breakfast Room 



Border. No. 29 

Linowall, Full or Dado. . . .No. 737 
Cove and Base. .Flash Type, No. 29 
Trim Yellow with blue accent 



Upper Wall Yellow paper — 

silver design 

Curtain Yellow oiled silk 

Upholstery Blue leather 



Suggested Color Scheme for Night Club or Restaurant 

Border No. 30 Upper Wall . . Gray, blue, fawn paper 

Linostrip No. 45 Trim . . . .Platinum with blue accent 

Linowall, Full or Dado. . . .No. 731 Curtain. . . .Blue and white damask 

Cove and Base. .Flash Type, No. 30 Upholstery Blue, white, or tan 



[150; 



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ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 

jit i i'- mmm r "^ 




(Approximately 1/4 actual size) 



No. 5592 — Embossed Inlaid — Standard Gauge 

Code Word: AICRO 



(2 yards wide only) 



Design — Strongly geometrical with its circles, rectangles, and overlays in colors of orange, oriental blue, gold, jade, and black, 

groups of parallel lines, this pattern lends itself to many uses. Where to Use — Kitchens, bathrooms, sun porches, studies, 

The sandstone background is accented with interesting breakfast rooms, rear entries, small stores, and restaurants. 



Suggested Color Scheme for Sun Porch 



Suggested Color Scheme for Breakfast Room 



Border No. 46 

Linostrips .Nos. 48 and 43 

Linowall No. 735 

Cove and Base. .Flash Type, No. 46 
Upper Wall. . . .Striped paper in tan 



Trim Buff paint 

Curtain Orange taffeta 

Upholstery Brown 

Rug Brown 



Border. No. 30 

Linostrip No. 28 

Linowall, Full or Dado. . . .No. 737 
Cove and Base. .Flash Type, No. 30 
Upper Wall Dark blue paper 



Trim .Natural pine 

Curtain Cotton print — tan 

background 
Upholstery Blue leather 



151 ] 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 





(Approximately 1/4 actual size) 



No. 5600 Embossed Inlaid — Standard Gauge 

Codeword: AILAP 



(2 yards wide only) 



Design — This new open ground design, which is a refreshing sandstone tones with sunny accents in eggplant, gold, and blue, 

variation of the popular overshot interliner effect, will be Where to Use— Kitchens, baths, entrance halls, dining-rooms, 

found widely useful in residences as well as in small shops and sun porches, recreation rooms, nurseries, breakfast rooms, small 

homelike tea rooms. The ground coloring is in warm, mottled stores, beauty parlors, restaurants, barber shops, and bookshops. 



Suggested Color Scheme for Kitchen 



Border No. 46 

Linostrip No. 29 

Cove and Base, .Flash Type, No. 46 
Linowall, Dado No. 735 



Upper Wall.. Yellow paper with blue, 
brown, and red chicks 

Trim. Walnut 

Curtain Brown oiled silk 



Suggested Color Scheme for Child's Room 

Border No. 43 Trim Pastel blue trimmed with 

Linostnps. Nos. 41 and 48 yellow and orange-red 

Linowall No. 737 Curtain Ivory cotton nursery 

Ru S Blue print in yellow, blue, and red 



[152] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM — STANDARD 




(Approximately 1/4 actual size) 



No. 5601 Embossed Inlaid— Standard Gauge 

Code Word: AILCI 



(2 yards wide only) 



Design Although a variation of the popular overshot inter- The accent colorings are of gold, taupe, deep coral, and black. 

liner and accent inset treatment, this new design has a definite Where to Use— Kitchens, baths, dining-rooms, sun porches, 

style of its own. Note the way in which the shaded embossed studies, nurseries, breakfast rooms, rear entries, small stores, 

areas of French blue blend into the royal blue background. beauty parlors, clubhouses, barber shops, tourist cabins. 



Suggested Color Scheme for Kitchen 

Border No. 29 Upper Wall Blue and white 

Linostrips'. '.'.'. Nos. 43 and 41 dotted p^per 

Linowall, Full or Dado No. 731 Trim . . . . .. .Blue 

Cove and Base . .Flash Type, No. 29 Curtain Red oiled silk 



Suggested Color Scheme for Yacht Club 

Border No. 30 Upper Wall Painted yellow 

Linostrip No. 40 Trim Yellow with red 

Linowall, Dado No. 735 Curtain Blue yacht chintz 

Cove and Base . . Flash Type, No, 30 Upholstery . . Blue or red 



153 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 



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(Approximately 1/4 actual size) < 2 yards wide only) 

No. 5610 Embossed Inlaid— Standard Gauge 

Codeword: AILBT 

Design — This completely new design effect in three soft tones of "slenderizing" rooms that are too square to be truly pleasing, 

gray with brilliantly colored accent blocks in red, green, and Where to Use — Kitchens, bathrooms, sun porches, studies, 

white introduces a refreshing note in Standard Embossed pat- recreation rooms, breakfast rooms, rear entries, small stores, 

terns. It will be found valuable, due to its directional stripes, for restaurants, radio stations, clubhouses, airports, tourist cabins. 

Suggested Color Scheme for Kitchen Suggested Color Scheme for Bathroom 

Border No. 22 Upper Wall. .White paper with fruit Border No. 2 7 Upper Wall Red paper or paint 

Linostrio No 23 ' in green and red Linostrip No. 39 Trim Cream 

Linowall Full or Dado .'..". No. 752 Trim Pale green Linowall, Full or Dado .... No. 737 Curtain White barred organdy 

Cove and Base. .Flash Type, No. 22 Curtain Red oiled silk Cove and Base. .Flash Type, No. 27 Rug Black 

[154] 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 




(Approximately 1/4 actual size) 



No. 5640 Embossed Inlaid — Standard Gauge 



(2 yards wide only) 



Codeword: AIKER 



Design — Multiplane Embossed accents of blue, gold, scarlet, and 
mulberry enliven this pattern's mottled field of sandstone taupe. 
Note how the three different sandstone shades are subtly grad- 
uated from the field tone. Note also how the small-detail inlays 



on a wide open field serve to make small rooms seem larger. 
Where to Use — Kitchens, bathrooms, sun porches, recreation 
rooms, breakfast rooms, rear entries, small stores, large stores, res- 
taurants, barber shops, hotel and apartment lobbies, tourist cabins. 



Suggested Color Scheme for Kitchen 

Border No. 43 Upper Wall . . White paper, blue stars 

Linostrips ... Nos. 23 and 41 Trim. .Cream gray with blue accent 

Unowall, Full or Dado No. 732 Curtain .Blue organdy 

Cove and Base. .Flash Type, No. 43 Upholstery Orange leather 

[155 



Suggested Color Scheme for Attic Game Room 



Border. . . No. 46 

Linostrips Nos. 23 and 43 

Linowall, Full or Dado No. 731 

Cove and Base . . . Flash Type, No. 46 



Upper Wall Painted slate blue 

Trim Cream gray 

Curtain. . .Brown linen, game design 
Upholstery Shaggy blue 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM — STANDARD 




(.Approximately 1/4 actual size) 



No. 5641 Embossed Inlaid — Standard Gauge 

Code Word: AIKIL 



(2 yards wide only) 



Design — Because of its open ground field and small-scale over- The highly-colored accents brighten the silver-gray background, 

lay blocks, this pattern — an Armstrong * 'style first" — is especially Where to Use — Kitchens, bathrooms, sun porches, recreation 

suited for small rooms. The Multiplane Embossing gives the rooms, breakfast rooms, rear entries, stores, beauty parlors, 

impression that portions of the design actually stand out in relief. restaurants, exhibits, hotel and apartment lobbies, barber shops. 



Suggested Color Scheme for Attic Recreation Room 



Suggested Color Scheme for Sun Porch 



Border, No. 30 

Linostrips. .... .Nos. 39, 42, and 43 

Linowall, Dado . .No. 751 

Cove and Base. .Flash Type, No. 30 
Upper Wall Light blue paint 



Trim Light blue; red, green, 

and dark blue accents 

Curtain Multicolored linen 

Upholstery . . Sail cloth, multicolored 
Rug . .Blue 



Border. . No. 27 

Linostrips Nos. 22 and 24 

Linowall, Full or Dado No. 732 

Cove and Base. .Flash Type, No. 27 
Trim Cream gray, green, black 



Upper Wail Fainted gray 

Ceiling Painted black 

Curtain. . . .Black, green, red chintz 

Upholstery Green, gray, or red 

Rug Green 



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[ 156 




ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 



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(Approximately 1/4 actual size) 



No. 5642 Embossed Inlaid — Standard Gauge 

Code Word: AIKME 



(2 yards wide only) 



Design — A striking example of Multiplane Embossing, this pat- 
tern in a warm allover tan tone is keyed to the style trend of pastel 
shades. It is set off with pastel insets of jade, blue, gold, and 
scarlet. Ideal for use in modern small kitchens, it will add a 



sparkling touch of color to the furnishings in many other rooms. 
Where to Use — Kitchens, bathrooms, sun porches, recreation 
rooms, breakfast rooms, rear entries, small stores, large stores, 
barber shops, tourist cabins, coffee shops, tea and lunch rooms. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Recreation Room 



Border No. 46 

Linostrip No. 44 

Linowall, Full or Dado .... No. 753 
Cove and Base. . Fiash Type, No. 46 
Upper Wall Painted light green 



Trim Pale green 

with brown accent 

Curtain Green organdy 

with white stars 
Upholstery Brown leather 



Border No. 20 

Linostrips. . . Nos. 39, 45, 38, and 43 
Linowall, Full or Dado .... No. 735 

Cove and Base Pine wood 

Trim Pine 



Upper Wall Light tan 

painted plaster 

Curtain Red glazed chintz 

Upholstery. Red leather 

Rug Tan 



157 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM — STANDARD 



a&HHHfc 




(Approximately 1/4 sctual size) 



(2 yards wide only) 



No. 5650 Embossed Inlaid— Standard Gauge 



Code Word: AIKOT 



Design — Bound to set a new pace in style, this pattern with 
Multiplane Embossing employs smartly modern circular accents 
in combination with rectangular block accents. Note the slightly 
different texture of the light gray circles in the mottled blue-gray 



Suggested Color Scheme for Playroom 

Upper Wall . .Light and dark 

blue plaid paper 

Trim Platinum gray; blue, red, 

and yellow accents 
Upholstery. . .Rough gray and blue 



Suggested Color Scheme for Kitchen 



Border No. 26 

Linostrips Nos. 39 and 43 

Linowall, Full or Dado No. 732 

Cove and Base. .Flash Type, No. 26 
Curtains Blue dotted swiss 



Border No. 29 

Linostrips Nos. 41 and 48 

Linowall, Full or Dado No. 731 

Cove and Base. .Flash Type, No, 29 
Upper Wall Painted gray 







field. High style in color, too, this popular pattern includes 
bright tones of scarlet, jade, light blue, gold, and dark blue. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, playrooms, stores, beauty parlors, and restaurants. 



Trim French gray with 

blue accent 

Upholstery Blue leather 

piped with orange 
Curtain Blue oiled silk 



158 



ARMSTRONG'S EMBOSSED INLAID L I N L E U M — S T A N D A R D 







I 



(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 5651 Embossed Inlaid — Standard Gauge 

Code Word: AIKPA 



Design — A combination of two tones of mottled Bermuda blue 
endows this open ground pattern with a unique touch. More im- 
portant still is the new Multiplane Embossing, bringing forth an 
intriguing play of light and shade in this style-setting pattern. 



Where to Use — Kitchens, bathrooms, sun porches, recreation 
rooms, nurseries, breakfast rooms, rear entries, small stores, 
large stores, beauty parlors, restaurants, barber shops, tourist 
cabins, tea rooms, coffee shops, sandwich shops, haberdasheries. 



Suggested Color Scheme for Playroom 

Trim Poudre blue with 

orange accent 

Curtain Blue and white polka 

dot glazed chintz 
Upholstery Orange rough cloth 



Border No. 41 

Linostrip No. 29 

Linowall, Full or Dado No. 731 

Cove and Base. .Flash Type, No. 41 
Upper Wall Painted orange 



Suggested Color Scheme for Kitchen 

Border No. 29 Trim Blue with orange and 

Linostrip No. 41 white accents 

Linowall, Full or Dado No. 750 Curtain . Blue chintz with 

Cove and Base. .Flash Type, No. 29 orange and white design 

Upper Wall. . Painted canary yellow Upholstery. . . Canary yellow leather 



[159 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 5652 Embossed Inlaid— Standard Gauge 

Codeword: AIKUS 



Design — Multiplane Embossing and circular accents give this 
coloring a smart, modern appearance. The background is warm 
sandstone. The color motif is made distinctive and unusually 
cheerful with accents of burnt umber, orange, two shades of jade, 



and gold. The circular accent insets are ivory, jade, and gold. 
Where to Use — Kitchens, bathrooms, sun porches, recreation 
rooms, breakfast rooms, rear entries, small stores, large stores, 
restaurants, barber shops, tourist cabins, and sandwich shops. 



Suggested Color Scheme for Sandwich Shop 



Border No. 46 

Linostrips Nos. 23 and 41 

Linowall, Dado No. 753 

Cove and Base. .Flash Type, No. 46 
Trim Pale green 



Upper Wall Varicolored garden 

design paper 

Upholstery Green leather piped 

in orange 
Curtain Brown organdy 



Suggested Color Scheme for Recreation Room 
Border No. 41 Trim . . Walnut with jade, mandarin 

Linostrips*. .' .".'.'." .' .".'.Nos.' 44 and 46 and cream gray accents 

Linowall, Dado No. 736 Curtain *S od l r .? f he ~ y * 

Cove and Base Walnut off-white cotton 

Upper Wall Painted brown Upholstery. . Orange or white leather 



160 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 




(Approximately 1/4 actual size) 



No. 5660 Embossed Inlaid— Standard Gauge 

Code Word: AIMLD 



Desi-m— One of the newest 1940 decorative notes is evident here 
^ the dark and light shaded star insets. Gold discs, blue and 
black blocks and blue, red, and green accent lines stand out m 
pSag coSrL again t a background of light, warm taupe gray. 



Where to Use— Kitchens, bathrooms, dining-rooms, sun porches, 
sttfdies, recreation rooms, nurseries, libraries, breakfast rooms, 
small and large stores, rear entries, tea rooms, night clubs, show- 
rooms? restaurants, clubhouses, exhibits, tourist cabins, theatres. 



Suggested Color Scheme tor Breakfast Room 

Upper Wall Painted'yellow 

No 39 Trim. . .Yellow, Chinese red accent 

Linostnp. . . . ■••••■• iil •„%„ Curtain Red chintz, fiesta colors 

feSSTSi ^se°^ d h T y pe N No. 7 ^ SphXery Same as curtam 



Border No. 22 



Suggested Color Scheme for Tea Room 

Upper Wall Medium blue 

Trim Gray-green, blue accent 

Curtain. . . .Blue, green, gray chintz 



Border No. 29 

Linostrips Nos. 24 and 42 

Linowall, Full or Dado. . . .No 732 
Cove and Base. .Flash Type, No. 29 



Upholstery . 



. .Blue 



161 



ARMSTRONG'S EMBOSSED INLAID L I N O L E U M — S T A N D A R D 




(Approximately 1/4 actual size) 



No. 5661 Embossed Inlaid— Standard Gauge 

Codeword: AIMOW 



(2 yards wide only) 



Design — Here are combined two completely new style notes — 
Bermuda blue and two -toned star insets — which give this pattern 
a distinction all its own. Colorful accent lines and blocks of burnt 
orange, ivory, gold, and black are softened by ivory discs. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, studies, breakfast rooms, rear entries, small and 
large stores, night clubs, showrooms, restaurants, clubhouses, 
schools, exhibits, hotel and apartment lobbies, and barber shops. 



Suggested Color Scheme for Night Club 



Suggested Color Scheme for Bathroom 



Border No. 43 

Linostrip No. 23 

Linowall, Full or Dado. . . No. 737 
Cove and Base, .Flash Type, No. 43 
Trim Old ivory 



Upper Wall Paper in Victorian 

scenes and stars in red, blue, white 

Curtain Cotton damask in 

red, blue, and white 
Upholstery Red or blue 



Border... No. 27 

Linostrip No. 43 

Linowall, Full or Dado. . . .No. 731 
Cove and Base. .Flash Type, No. 27 
Trim ■ -Gray 



Upper Wall Paper in blue 

and yellow on gray 

Curtain Blue dotted 

organdy 
Upholstery. Blue 






[162] 



ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 





i 










(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 5662 Embossed Inlaid— Standard Gauge 

Code Word: AIMRC 



Design — This pattern with its mottled sandstone field provides a 
feeling of warmth and coziness. Accents of blue, burnt orange, 
jade, and umber inject more good cheer. Note stars in dark and 
light shades. Extremely decorative, they add a custom effect. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, studies, libraries, breakfast rooms, rear entries, 
small and large stores, beauty parlors, offices, night clubs, show- 
rooms, restaurants, clubhouses, barber shops, tourist cabins. 



Border No. 45 

Linostrip No, 43 

Linowall, Full or Dado .... No. 735 
Cove and Base. .Flash Type, No. 45 
Trim Pine, blue accent 



Suggested Color Scheme for Library 

Upper Wall Ship design 

paper in brown on yellow 

Curtain. Brown chintz, 

blue border 
Upholstery Blue 



Suggested Color Scheme for Barber Shop 



Border No. 20 

Linostrip. No. 42 

Linowall, Full or Dado . . .No. 737 
Cove and Base. Flash Type, No. 20 
Trim Cream, jade accent 



Upper Wall Bamboo design 

paper, honey color 

Curtain Cotton in 

peasant print 
Upholstery Green or brown 



[163] 



2 >, 



ARMSTRONG'S EMBOSSED INLAID L I N O L E U M — S T A N D A R D 










i ■ ' ' '' ' ' ■ 



- 



, < ' 






[ 







(Approximately 1/4 actual size) 



No. 5670 Embossed Inlaid— Standard Gauge 

Code Word: AIMSN 



(2 yards wide only) 



Design — In this new open ground overlay design, gray discs, red 
blocks, and a tracery of black have as their setting a salt and 
pepper field. Note the unusual grouping of circular and block 
accents. The design is fine for either homes or business houses. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
studies, breakfast rooms, rear entries, small and large stores, 
beauty parlors, offices, showrooms, restaurants, clubhouses, ex- 
hibits, hotel and apartment lobbies, barber shops, powder rooms. 



Suggested Color Scheme for Powder Room 

Upper Wall Large flowered 

paper in Chinese red, green, 
and gray on black 

Curtain Gray satin 

Upholstery Same as curtain 



Border No 2 \ 

Linostrips Nos. 26 and 2 4 

Linowall, Full or Dado. . . .No. 732 
Cove and Base. .Flash Type, No. 2 7 
Trim. . . .Black enamel, gray accent 



Suggested Color Scheme for Candy Shop 

Trim Ivory, red and 

black accent 

Curtain Red and white 

check oiled silk 
Upholstery Red 



Border - No. 39 

Linostrip No. 24 

Linowall, Dado No. 752 

Cove and Base. .Flash Type, No. 39 
Upper Wall Painted ivory 






164 



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ARMSTRONG'S EMBOSSED INLAID LINOLEUM-STANDARD 











(Approximately 1/4 actual size) 



No. 5671 Embossed Inlaid — Standard Gauge 

Code Word: AIMVO 



(2 yards wide only) 



Design — Here the new bronze green forms a pleasing background 
for an array of striking colors. Burnt orange, blue, red, and black 
accents have been cleverly arranged to avoid any hint of mo- 
notony. Sandstone discs and gray and black overlay lines provide 



added interest. Quite suitable for both large and small areas. 
Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, studies, breakfast rooms, rear entries, small 
stores, restaurants, tea rooms, barber shops, tourist cabins. 



Suggested Color Scheme for Tea Room 



Suggested Color Scheme for Bathroom 



Border No. 21 

Linostrip No. 45 

Linowall, Full or Dado. . , .No. 735 
Cove and Base. .Flash Type, No. 21 



Upper Wall . . . Fruit design paper — 
rose and green on white 

Trim Pine 

Curtain Green theatrical gauze 

Upholstery Green 



Border No. 42 

Linowall, Full or Dado. . . .No. 737 
Cove and Base. .Flash Type, No. 42 

Trim Ivory 

Curtain White dotted oiled silk 



Upper Wall Paper with 

green and white coin 

dots on green 

Upholstery White 



165 ] 



ARMSTRONG'S EMBOSSED INLAID L I N O L E U M — S T A N D A R D 




mmmmmmmmmm 




A 
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(Approximately 1/4 actual size) 



No. 5672 Embossed Inlaid — Standard Gauge 

Codeword: AIMWE 



(2 yards wide only) 



Design — This open ground pattern with its setback diagonal 
effects glows with an appealing smartness. The sandstone field 
makes a rich background for the red, blue, and brown accent 
blocks. The curved line of the gold discs adds softness and grace. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, studies, libraries, breakfast rooms, rear entries, 
small stores, large stores, beauty parlors, offices, night clubs, 
restaurants, clubhouses, tourist cabins, showrooms, barber shops. 



Suggested Color Scheme for Restaurant 



Border No. 20 

Linostrip No. 41 

Linowall, Dado No. 736 

Cove and Base. .Flash Type, No. 20 



Upper Wall.. .Hunting scenes paper 

Trim Walnut, orange accent 

Curtain Rough textured fabric 

Upholstery Orange 



Suggested Color Scheme for Sun Porch 

Border. No, 20 Upper Wall Light blue 

Linostrip No. 29 Trim Pine, blue accent 

Linovvall, Full or Dado. . . No. 735 Curtain Flowered chintz 

Cove and Base. .Flash Type, No. 20 Upholstery. Blue or tan 



[166] 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM — STANDARD 




STANDARD STRAIGHT LINE— LOWEST PRICED INLAID LINOLEUM- 
OFFERS COMBINATION OF STYLE, BEAUTY, AND DURABILITY 



Comparing favorably with heavier-gauged patterns 
from the standpoint of excellence of design and rich- 
ness of coloring, Standard Straight Line has the added 
advantage of being the lowest priced type of Arm- 
strong's Inlaid Linoleum. This feature is important 
where building or remodeling budgets are limited, 
since it permits economy without sacrifice of beauty. 

Because the colors are inlaid, the design is more 
durable than in Printed linoleum, although the cost is 
only slightly higher. This line contains an assortment 
of design effects and colorings that provides a suitable 
flooring for almost any residential or commercial area. 



For example, many stores or offices have need for a 
marbleized tile effect at less cost than Marbelle cut 
into blocks. In this line, this need is met by No. 0427, 
which consists of allover marble blocks with the grain- 
ing alternating for greater interest. 

Another handsome Standard Straight Line pattern 
is shown "in action" above. Here, in No. 0375, the 
network of overlay lines ties together the three main 
areas of the kitchen, which also serves as a darkroom, 
sewing-room, laundry, and art studio. The wall is 
No. 706 Linowall with an oriental blue Linostrip at the 
ceiling and Flash Type Cove and Base at the floor. 



167 ] 







ARMST 



RONG'S STRAIGHT LINE INLAID LINOLEUM-BTAHDAED 




(Size of Blocks— 4 \ 



No. 0286 Straight Line Inlaid— Standard Gauge 

Code Word: DSICAVU 



Desiffll— In certain rooms, nothing is more desirable than a 
simple black and white block pattern. Where this is the case 
No 0286 provides a floor of considerable interest, due to the fact 
thattheblackandwhiteunitsaremarbleizedratherthansohd colors. 



Where to Use— Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, recreation rooms, libraries, breakfast rooms, 
rear entries, small stores, large stores beauty parlors, offices 
banks, showrooms, restaurants, hospitals, schools, barber shops. 



Suggested Color Scheme for Entrance Hall 

« 27 Trim White 

Snd Base.-F.ash Type,- No! 27 C-*K.7.\7. /. . . . .Gray andpink 

Wa " Chin T r een" whi'te —- G«n 



Rug. 



Suggested Color Scheme for Bathroom 

Upper Wall Paper in yellow, 

silver, white 

Trim Yellow, black, and silver 

Curtain White, cellophane stripe 



Border No. 27 

Linostrip - J*°V^ 

Linowall, Dado. No. 734 

Cove and Base. .Flash Type, No. 27 






Rug. 



. Yellow 



[168] 



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ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM — STANDARD 




(Approximately 1/4 actual size) (2 yards wide only) 

No. 0356 — Straight Line Inlaid — Standard Gauge 

Code Word: DSBON 

Design — Small squares of olive green, red, and nubian accent an colors make this pattern exceptionally bright and cheerful, 

iridescent brown block in colors as rich as stained glass. The Where to Use — Kitchens, bathrooms, breakfast rooms, rear 

marbleized squares, the overshot interliners, and the extra accent entries, beauty parlors, barber shops, restaurants, sun porches. 

Suggested Color Scheme for Bathroom Suggested Color Scheme for Kitchen 

Border No. 27 Upper Wall. .Green and silver paper Border No. 2 7 Upper Wall Cream paper 

Linostrip No. 33 Trim Ivory-white and silver Linostrip No. 23 Trim .Ivory-white, green, 

Linowall, Full or Dado No. 737 Curtain Gold and silver plaid Linowall, Full or Dado. . . .No. 702 and rose 

Cove and Base. .Flash Type, No. 27 oiled silk Cove and Base. .Flash Type, No. 27 Curtain. Flowered oiled silk 

[169 1 



RMSTRONG'S ST 



RAIGHT LINE INLAID LINOLEUM-STANDARD 




(Approximately 1/4 actual size) 



No. 0375 Straight Line Inlaid— Standard Gauge 

Code Word: DSFAT 



(2 yards wide only) 



Design— Here is another of the popular open ground overlay 
aSs- This time the accent color is blue, the style leader of the 
year The tan, black, or jewel colors may also be repeated, m the 
walls, trim, and furnishings of a room m the development of a 



ereat variety of charming and attractive decorative schemes. 
mere to Use-Kitchens, bathrooms, breakfast rooms, rear en- 
tries small stores, beauty parlors, restaurants, barber shops, sand- 
^■Zps,te?^^,gr^ystore.,coffeeshop,,laundr,e8,cab.™. 



Suggested Color Scheme for Lavatory 

No. 45 Upper Wall. . . .Blue paper with tan 



Border No 43 

tSn^airFullorDado. ::No/706 
Cove and Base. .Flash Type, No. 45 



peacn, and white design 

Trim Taupe 

Curtain Pale peach oiled silk 



Suggested Color Scheme for Sandwich Shop 

Upper Wall Painted blue 

Trim. . .White with dark blue stripe 

Curtain White dotted swiss 

with blue dots 



Border N°- 27 

Linostrip ■ • • ■ *t °Vm 

Linowall, Full or Dado . .No. 711 
Cove and Base. .Flash Type, No. 2 7 



170 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — S T A N D A R D 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 0376 Straight Line Inlaid— Standard Gauge 

Code Word: DSFEY 



Design — Shades of brown and rose give warmth to the deeply Where to Use — Kitchens, bathrooms, sun porches, recreation 

marbled field which predominates this open ground overlay rooms, breakfast rooms, rear entries, small stores, beauty parlors, 

design. Mandarin red, cream, fawn, and black serve as secondary restaurants, hospitals, hotel and apartment lobbies, barber shops, 

highlights and give cues to many attractive color combinations. airport terminals, tourist cabins, showrooms, haberdasheries. 



Suggested Color Scheme for Haberdashery 

Curtain . .Herringbone heavy 

textured fabric in terra cotta 

Upholstery Tan 

Upper Wall. , .Modern design paper 



Border No. 25 

Linowall, Full or Dado No. 702 

Cove and Base. .Flash Type, No. 25 
Trim Taupe 



Suggested Color Scheme for Beauty Shop 

Trim Peach with rose and 

black accent 
Curtain. . . .Rose-colored oiled silk 
Upholstery Black 



Border No. 27 

Linostrips Nos, 38 and 23 

Cove and Base . . Flash Type, No. 27 
Wall Peach walls, black ceiling 



[171] 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — S T A N D A R D 




A 
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(Approximately 1/4 actual size) 



No. 0377 Straight Line Inlaid — Standard Gauge 

Code Word: DSFID 



(2 yards wide only) 



Design — Thoroughly in tune with today's vogue for combinations 
of black, white, and red, this conservative pattern employs un- 
usual perspective in its design. This, together with the subdued con- 



trast tones of coral and gray, helps make small rooms seem larger. 
Where to Use — Kitchens, bathrooms, breakfast rooms, rear 
entries, small stores, beauty parlors, restaurants, hospitals. 



Suggested Color Scheme for Dress Shop 



Suggested Color Scheme for Drug Store 



Border No. 27 

Linostrips Nos. 26 and 39 

Linowall, Full or Dado No. 732 

Cove and Base , .Flash Type, No. 27 
Upper Wall Chinese red 



Trim. . , Platinum 

Curtain Black and red damask 

Upholstery. . . .Red or gray leather 
Rug. Gray broadloom 



Border No. 2 7 

Linostrips Nos. 23 and 24 

Linowall, Full or Dado No. 703 

Cove and Base. .Flash Type, No. 27 



Upper Wall Cream gray 

Trim. . . .Cream gray — black accent 

Curtain Off-white mohair 

Upholstery Black leather 



[172] 



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ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — S T A N D A R D 




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(Size of Blocks— 9" x 9*) 




No. 0382 Straight Line Inlaid — Standard Gauge 

Code Word: DSOMAOD 



(2 yards wide only) 



Design — This warm, subdued pattern is both practical from the 
standpoint of concealing footprints and tracked-in dirt, and ser- 
viceable because it can be used to advantage in an unusually wide 
range of room types. Typical decorative schemes repeat the peach, 
red, brown, or cream highlights of the floor in other furnishings. 



Where to Use — Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, studies, recreation rooms, breakfast rooms, 
rear entries, small stores, large stores, beauty parlors, offices, 
banks, night clubs, showrooms, restaurants, radio stations, club- 
houses, hospitals, exhibits, barber shops, airport terminals. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Lavatory 



Border No. 25 

Linostrip No. 23 

Linowall, Full or Dado .... No. 735 

Base Wood 

Trim Pine 



Upper Wall. . .Classic modern paper 

in rust, taupe, and wnite 

Curtain. . .Rust ribbed cotton velvet 

Upholstery Same as drapery 

Rug Taupe 



Border No. 24 

Linostrip. No. 49 

Linowall, Full or Dado. . . .No. 710 

Cove and Base Flash Type, 

No. 24 



Upper Wall Gray, peach, and 

wnite wave paper 

Trim Peach 

Curtain Peach net 

Rug Peach chenille 



173 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM— STANDARD 




A 
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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 0408 Straight Line Inlaid— Standard Gauge 

Codeword: DSAZA 



D es ig n _Burnt umber and green connecting bands give added helps to make small or poorly lighted rooms more cheerful, 

zest to this modern design of large and small blocks on a marbled Where to Use— Kitchens, bathrooms, sun porches, breakfast 

sun tan ground. The pattern is a deservedly popular one, for it rooms, rearentries, barbershops, laundries, showrooms, coffeeshops. 



Suggested Color Scheme for Bathroom 
Border No. 46 Trim. Taupe 



Suggested Color Scheme for Breakfast Room 



Linostrip No. 28 

Linowall, Full or Dado. . . .No. 706 



Curtain Peach net with 

embroidered white dot 



Cove and Base. .Flash Type, No. 46 Upholstery Peach 

Upper Wall Painted tan Rug Peach 



Border No. 27 

Linostrips Nos. 42 and 41 

Linowall, Full or Dado No. 735 

Cove and Base. .Flash Type, No. 27 



Trim White with green and 

orange accent 

Upper Wall Paper in silver, 

orange, and green 



Curtain Green oiled silk Upholstery Green 



174] 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — S T A N D A R D 



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(Approximately 1/4 actual size) 



No. 0415 Straight Line Inlaid — Standard Gauge 

Code Word: DSDAW 



(2 yards wide only) 



Design — This new design effect consists of long parallel bands in 
alternating tones of marbleized material. Dark salmon, the 
dominating color of the inset -type accent blocks, is picked up in 
the general tone of the marbleized areas. The narrow bands of gold 



Marbelle between the sections resemble Linostrips and further in- 
crease the custom-designed directional feeling of the entire pattern. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, beauty parlors, restaurants, and barber shops. 



Suggested Color Scheme for Sun Porch 



Border No. 033 

Linowall, Full or Dado .... No. 738 
Cove and Base. .Flash Type, No. 033 
Trim Brown 



Curtain Glazed chintz, green 

palm leaves and black and 

white zebras on brown ground 

Upholstery Green 



Suggested Color Scheme for Bathroom 



Border No. 033 

Linowall, Dado. No. 736 

Cove and Base Wood to 

match No. 736 



Upper Wall .Tangerine paper 

with peach plaid 

Trim. To match No. 736 

Curtain Peach organdy 



175] 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 

rill' .<£,'"**" "*** 



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(Size of Blocks— 9" x 9") 



(2 yards wide only) 



No. 0427 Straight Line Inlaid — Standard Gauge 

Code WordrDSECN 



D es ig n Here in this bright marbleized pattern, 9" blocks — in a the contrasting squares to create an effect of unity and harmony. 

dominant tone of peach— have been contrasted with squares in an Where to Use— Kitchens, sun porches, recreation rooms, break- 
appealing shade of the new blue green. Highlights of nastur- fast rooms, rear entries, small stores, large stores, offices, show- 
tium employed prominently in the peach blocks, are repeated in rooms, restaurants, exhibits, barber shops, and tourist cabins. 



Suggested Color Scheme for Breakfast Room 



Suggested Color Scheme for Sun Porch 

Rnrde r No. 42 Upper Wall. . Modem paper in gray, Border No. 46 Trim. .Milan green 

I inoYtrios No's' 22 and 49 coral, and green Linostrip No. 44 Curtain Linen in green 

T n 11 Full'or Dado No 732 Trim Cream gray Linowall, Full No. 700 and coral 

Cove and Base Flash Type No/ 42 Curtain Green silk ■ Cove and Base . . Flash Type, No. 46 Upholstery Coral or green 

" ' Upholstery Green Ceiling Coral 



[176] 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 




(Approximately 1/4 actual size) 



No. 0435 Straight Line Inlaid — Standard Gauge 

Code Word: DSEDO 



(2 yards wide only) 



Design — This small detail design impressed on an open ground popular peach shade with accents of russet, light jade, and black, 

field seems to add spaciousness to kitchens, pantries, and other Where to Use — Kitchens, bathrooms, sun porches, breakfast 

small rooms. The color scheme combines a field of this season's rooms, rear entries, stores, restaurants, tea rooms, and barber shops. 



Suggested Color Scheme for Kitchen 

Border No. 42 Trim Rose tint with 

Linostrips Nos. 23 and 2 7 black accent 

Linowall, Full or Dado No. 705 Curtain Green and white polka 

Cove and Base. .Flash Type, No. 42 dot glazed chintz 

Upper Wall Rose tint Upholstery Black leather 



Suggested Color Scheme for Grocery Store 

Border No. 46 Trim Ivory 

Linostrip. .No. 42 Upholstery Brown leather 

Linowall, Full or Dado No. 737 with green trim 

Cove and Base. .Flash Type, No. 46 Curtain Brown and white 

Upper Wall Ivory plaid glazed chintz 



177 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM — STANDARD 







(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 0436 Straight Line Inlaid — Standard Gauge 

Code Word: DSEGR 



Design — This new, refreshing open ground pattern is equally Where to Use — Kitchens, bathrooms, breakfast rooms, rear 

appropriate for small or large rooms. The compact overlay blocks entries, laundries, large stores, beauty parlors, showrooms, 

are black, white, and scarlet on a field of silver-gray marble. restaurants, hospitals, schools, hotel and apartment lobbies. 



Suggested Color Scheme for Laundry 

Border. No. 39 Upper Wall Cream 

Linostrip No. 23 gray paint 

Linowall, Full or Dado No. 732 Curtain White oiled silk, red 

Cove and Base. .Flash Type, No. 39 rickrack trimming 

Trim Cream gray Upholstery Red leather 



Suggested Color Scheme for Drug Store 

Border No. 27 Trim Cream gray with 

Linostrips Nos. 23 and 39 Chinese red accent 

Linowall, Dado No. 703 Curtain Natural oiled silk 

Cove and Base. .Flash Type, No. 2 7 with design in white 

Upper Wall Cream gray paint Upholstery. . . .... .Black leather 



A 
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[178] 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 



A 
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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 0437 Straight Line Inlaid — Standard Gauge 

Codeword: DSEHS 



Design — Widely spaced overlay accents in walnut, scarlet, and design makes it suitable for commercial or home installations, 

ivory have been contrasted with a mottled background in this Where to Use — Kitchens, breakfast rooms, rear entries, small 

attractive marbleized pattern. The feeling of roominess in this stores, restaurants, barber shops, tea rooms, and lunch rooms. 



Suggested Color Scheme for Tea Room 



Suggested Color Scheme for Kitchen 



Semi-lustre 

Linostrip. .No. 39 cream paint 

Linowall, Full or Dado No. 702 Curtain Chintz — red, brown, 

Cove and Base. .Flash Type, No. 46 brown accent Cove and Base. . Flash Type, No. 46 green on yellow ground 
Curtain Brown oiled silk Upholstery Green Trim. .Semi-lustre cream, red accent Upholstery Red 



Border . .No. 46 Upper Wall Green on white Border No. 46 Upper Wall. 

Linostrip No. 44 paper, fern design 

Linowall, Full or Dado No. 700 Trim Light green with 



179 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 





. 



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, . ,. . . s (2 yards wide only) 
(Approximately 1/4 actual size) 

No. 0455 Straight Line Inlaid— Standard Gauge 

Codeword: DSNKU 

Design— Here is a cheerful pattern that will both lighten and Where to Use— Kitchens, bathrooms, dining-rooms, sun porches, 

briehten a room The interesting scarlet and umber overlay forms recreation rooms, studies, libraries, breakfast rooms, rear entries, 

a pleasing diagonal feeling on the antique ivory ground. Sage small stores, beauty parlors, offices, showrooms restaurants, 

stars add a fresh note that helps create a custom floor effect. schools, exhibits, barber shops, tourist cabins, and night clubs. 

Suggested Color Scheme for Bake Shop Suggested Color Scheme for Breakfast Room 

Bnrder No 46 Upper Wall Painted turquoise Border No. 39 Upper Wall . . . Chinese design paper 

T fnnSrin " No 38 Curtain Multicolored Linostrip No. 24 on red ground 

L nostr p. ... ... .... i™°-*° curtain. flowered dimity Linowall, Full or Dado No. 732 Trim Gray 

Co n v°e W a a nd Base^a^Type NoMo Trim TurquobT C£ 1SS Cove and Base. .Flash Type, No. 39 Curtain White celanese voile 

[180] 






ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 



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Aft 



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ft * ' > 






5 




* m 

(Approximately 1/4 actual size) 



No. 0456 Straight Line Inlaid — Standard Gauge 

Code Word: DSNOY 



(2 yards wide only) 



Design — In this pattern a long admired color combination is used Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 

in a fresh, distinctive way. Vivid scarlet stars interrupt the black libraries, breakfast rooms, rear entries, small and large stores, 

and gray overlay adding warmth and charm to the white marble- beauty parlors, offices, restaurants, clubhouses, barber shops, 

ized field. This widely useful design meets a ready demand. tourist cabins, studies, reception rooms, showrooms, exhibits. 



Suggested Color Scheme for Hotel Dining-room 

Border No. 22 Trim White, coral, and 

Linostrips Nos, 49 and 33 chartreuse accent 

Lino wall, Full or Dado. . . . No. 704 Curtain Figured stripe in coral, 

Cove and Base. .Flash Type, No. 22 chartreuse, white, and yellow 

Upper Wall. . . Chartreuse Upholstery Coral 



Suggested Color Scheme for Reception Room 

Border No. 27 Trim Black or gray 

Linostrip No. 23 Curtain Chintz in black, 

Linowall, Dado No. 703 gray, green, and white 

Upper Wall No. 704 Upholstery Black or gray 

Cove and Base. .Flash Type, No. 27 Rug Gray 



[181] 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 0457 Straight Line Inlaid— Standard Gauge 

Code Word: DSNRB 



Design— Many clever decorative schemes could be used with this Where to Use— Kitchens, bathrooms, dining-rooms, sun porches, 

pattern whose variegated ground is flecked with tones of gold, recreation rooms, studies, libraries, breakfast rooms, small and 

orange and black. Note here, too, the jade green accent, and the large stores, rear entries, offices, night clubs, showrooms, restau- 

orange' stars inset between the broken overlay — both new effects. rants, clubhouses, exhibits, barber shops, tourist cabins, coffee shops. 



Suggested Color Scheme for Breakfast Room 

Border No. 42 Upper Wall. . . .Paper in multicolor 

Linostrip'. '."*."."."..... No. 45 floral design 

Linowall, Dado No. 700 Trim Light green, 

Cove and Base. .Flash Type, No. 42 yellow accent 

Curtain Green silk gauze Upholstery Green or yellow 



Suggested Color Scheme for Cftice 

Border. No. 46 Upper Wall Monotone striped 

Linostrip No. 39 paper in light tan 

Linowall, Full or Dado .... No. 737 Trim Ivory, red and 

Cove and Base. .Flash Type, No. 46 brown accent 

Curtain. Red and tan cotton damask Upholstery Red and brown 



[182 



ARMSTRONG'S STRAIGHT LINE INLAID L I N L E U M — S T A N D A R D 




(Approximately 1/4 actual size) 



No. 0458 Straight Line Inlaid — Standard Gauge 

Code Word: DSNAK 



(2 yards wide only) 



Design — This pattern illustrates an important design note — the 
use of stars to create a custom effect. An orange and umber over- 
lay is broken at the corners by ivory stars, thus skillfully produc- 
ing a pleasing diagonal feeling on the marbleized ground. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, studies, libraries, breakfast rooms, rear entries, 
small stores, beauty parlors, offices, night clubs, showrooms, 
restaurants, clubhouses, schools, exhibits, tourist cabins, theatres. 



Suggested Color Scheme for Book Shop 



Suggested Color Scheme for Bathroom 



Border No. 46 

Linostrips Nos. 29 and 45 

Linowall, Full or Dado. . . .No. 735 
Cove and Base. .Flash Type, No. 46 



Upper Wall Painted buff 

Curtain .Printed linen in 

blue, tan, and rust 
Trim Pine 



Border No. 30 

Linostrip No. 23 

Linowall, Full or Dado .... No. 731 
Cove and Base. .Flash Type, No. 30 



Upper Wall.. .Blue and white paper 

Trim Medium blue 

Curtain Blue oiled silk 

Upholstery White 



183 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 



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(Size of Blocks— 9" x 9") 



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No. 0612 Straight Line Inlaid — Standard Gauge 

Code Word: DSARN 



i* y'''' , 'ft* 

(2 yards wide only) 



Design — Here is a very usable pattern which provides a wealth 
of well blended colors to be picked up by any number of room 
treatments — red, green, black, and gray, burnt sienna, brown, 
gold, peach, and cream. The tones which are repeated in the deco- 
rative scheme are emphasized, while the others become subdued. 



Where to Use — Kitchens, bathrooms, entrance halls, living- 
rooms, sun porches, recreation rooms, breakfast rooms, rear 
entries, small stores, large stores, beauty parlors, night clubs, 
showrooms, restaurants, hospitals, hotel and apartment lobbies, 
barber shops, tourist cabins, grocery stores, bake shops, tea rooms. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Beauty Shop 



Border No. 021 

Linostrip No. 40 

Linowalt, Full or Dado. . . .No. 706 
Cove and Base.. Flash Type, No. 021 



Curtain. . .Natural ground oiled silk 

with red and white plaid 

Upper Wall . . . Ivory paper, red dots 

Trim Cream 



Border No. 2 7 

Linostrip No. 45 

Linowall, Dado No. 702 

Cove and Base. .Flash Type, No. 2 7 



Upper Wall .... Rose and tan paper 

Trim. Taupe 

Curtain Tan celanese voile 

Upholstery Tan leather 



184] 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM — STANDARD 



A 
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(Approximately 1/4 actual sizej 



No. 0634 Straight Line Inlaid — Standard Gauge 

Code Word: DSFYL 



(2 yards wide only) 



Design — Almost unlimited adaptability is an outstanding quality 
of this pattern, which is suggestive of fine parquetry. The irregular 
design gives the impression that several more than the three shades 
of brown occur in the coloring. Any tans or browns, as well as 
gay, bright contrasts, may be used for attractive room settings. 



Where to Use — Kitchens, bathrooms, entrance halls, dining- 
rooms, sun porches, studies, recreation rooms, libraries, break- 
fast rooms, rear entries, small stores, large stores, beauty par- 
lors, offices, banks, showrooms, restaurants, clubhouses, hos- 
pitals, schools, exhibits, hotel and apartment lobbies, churches, 



Suggested Color Scheme for Library 



Suggested Color Scheme for Apartment House Lobby 



Border No. 46 

Linostrip No. 33 

Linowall, Full or Dado. . . .No. 736 

Cove and Base Wood 

Upper Wall Chartreuse 



Trim Walnut 

Curtain Heavy textured fabric 

in chocolate and chartreuse 
Upholstery. . .Chartreuse and white 
Rug Chartreuse 



Border No. 46 

Linostrip. .No. 45 

Linowall, Full or Dado. . . .No. 735 

Cove and Base. Wood 

Upper Wall.. Light pink and white 



Trim Pine with rose and 

brown accent 

Curtain .Printed chintz — rose 

and beige on brown 
Upholstery Beige or brown 



185 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 







(Approximately 1/4 actual size) 



No. 0680 Straight Line Inlaid— Standard Gauge 

Codeword: DSCRE 



(2 yards wide only) 



Design — Today's color schemes, making use of bold Chinese red 
or green, can be tastefully based upon or emphasized by the bright 
accents in this modern floor design. The squares and bars of 
black and burnt umber likewise complement dark contrasts in 



the decoration and furnishing of residences or business rooms. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, beauty parlors, showrooms, 
restaurants, exhibits, barber shops, locker rooms, corridors. 



Border JJo. 27 

Linostrip J*°-Jli 

Linowall, Full or Dado No. 700 

Cove and Base . . Flash Type, No. 27 
Upner Wall Painted ivory 



Suggested Color Scheme for Kitchen 

Trim Ivory white, black, and 

green trim 

Curtain . . Green net 

Upholstery. Green sail cloth 



Suggested Color Scheme for Beauty Parlor 

Trim Ivory with black 

and geld trim 

Curtain Gold Revolite 

Upholstery . , . , Black leather 

Rug .Black 



Border No. 27 

Linostrips Nos. 39 and 23 

Linowall, Full or Dado No. 737 

Cove and Base . .Flash Type, No. 27 
Upper Wall Chinese red 



[186 



ARMSTRONG'S STRAIGHT LINE INLAID LINOLEUM-STANDARD 




(Approximately 1/4 actual size) 



No. 0681 Straight Line Inlaid— Standard Gauge 

Code Word: DSCUZ 



(2 yards wide only) 



Design — Strictly modern in design and coloring, this clean-cut 
pattern will give effective support to interiors which are decorated 
in plain, strong colors. Its closely knit design elements many times 
will solve the problem of a room which seems over-large for its 



purpose. Scattered furnishings become more closely held together. 
Where to Use — Kitchens, bathrooms, entrance halls, recreation 
rooms, breakfast rooms, rear entries, small stores, beauty parlors, 
hotel and apartment lobbies, tourist cabins, barber shops, tea rooms. 



Suggested Color Scheme for Lobby 



Border No. 27 

Linostrips Nos. 24 and 23 

Linowall Lower Wall, No. 703 

Upper Wall, No. 704 
Cove and Base. .Flash Type, No. 27 



Ceiling Painted ivory 

Trim Gray with black accent 

Curtain Chinese red velvet 

Upholstery. . .Red or black leather 
Rug Red 



Suggested Color Scheme for Kitchen 



Border No. 39 

Linostrips Nos. 27 and 23 

Linowall No. 704 

Cove and Base. .Flash Type, No. 39 
Ceiling Red 



Trim White with red and 

black accent 

Curtain Printed m islin in red, 

blacl. and white 
Upholstery . Red 



187 



SAFETY-BACK PERMITS EASY REMOVAL OF ARMSTRONG'S LINOFLOR 
WHEN PASTED TO SUBFLOORS WITHOUT LINING FELT 



APPEALING to the person who is willing to pay 
•**> more than is required for printed felt-base ma- 
terials, and who would be a natural prospect for a 
pasted linoleum floor if cost were not the main con- 
sideration, Armstrong's Linoflor becomes a still more 
satisfactory solution to the floor problem, now that 
Linoflor can be pasted direct to wood or concrete sub- 
floors without the necessity for lining felt. 

Furthermore, the introduction of Armstrong's ex- 
clusive feature — Safety-Back — on this material has 
made it highly desirable for pasted installations, be- 
cause the difficulty of removing it without injury to the 
subfloor has been entirely eliminated by Safety-Back, 

TWO TYPES 

There are two types of Linoflor — Inlaid and Mar- 
belle. The backing of both kinds of Linoflor is a special 
asphalt-saturated felt, and the durable wearing 
surface consists of an inlaid linoleum-type "mix." 

HIGH STYLE 

Although Linoflor costs less than linoleum, it is 
distinguished by the same excellence of design and the 
same high style that have made each of Armstrong's 
floor products a leader in its particular price group. 

In Inlaid Linoflor, for example, recognition of one 
of the latest style trends 
in pattern goods — namely, 
open ground effects in 
which the accent colors 
resemble hand-cut inset 
pieces — is found in such 
patterns as No. 18160. 
Another up-to-the-minute 
development, which has 
been extremely popular in 
Inlaid linoleum, is the 
use of overlay lines of 
brilliant colors on an open 
ground. This same effect 
will be found in such pat- 
terns as No. 18170. 

Not only are style devel- 
opments recognized in this 
line, but also the needs of 
various types of markets. 
While the strongly pat- 
terned effects are of pri- 
mary interest to the resi- 
dential market, allover 
marbleized floorings fill 
an important need in 
stores, restaurants, and 



similar buildings. This need is met in Inlaid Linoflor 
by such patterns as No. 18055, and by a wide assort- 
ment of handsome colors in Marbelle Linoflor. 

STRONG FELT BACKING 

Armstrong's perfecting a special felt backing for 
Linoflor that would permit direct pasting is one of the 
most important recent developments in flooring. 

More than two years of intensive research were 
devoted to this single phase of Armstrong's Quality 
Improvement Program — the problem being to produce 
a felt backing with shearing qualities that would 
enable it to perform the functions of a supplementary 
layer of lining felt, so that Linoflor could be pasted 
without requiring extra expense for lining felt to take 
up the expansion and contraction of subfloors. 

INCREASED USEFULNESS 

In view of the excellent reception that was given 
this development, it was only natural that the addi- 
tional advantage of Safety-Back should be incorporated 
as soon as possible. Today, possessing both these, 
important features, Linoflor's appeal as a modestly 
priced flooring of excellent appearance and good dura- 
bility is vastly increased. Not only in homes, but in 
hundreds of types of commercial establishments, 

Linoflor is sure to find a 



LINOFLOR IS EASILY PASTED IN PLACE 




Special felt used in Linoflor permits installation without 
lining felt over wood floors. Safety -Back aids removal. 

[188] 



ready welcome because it 
provides a pasted but 
readily removable lino- 
leum-like flooring at the 
lowest possible cost. 

Like Inlaid Linoflor, 
Marbelle Linoflor also is 
supplied with the Safety- 
Back, so that it may be 
easily removed where in- 
stalled by pasting it to 
the floor without felt. 

Where Linoflor is 
pasted, the method is 
essentially the same as for 
pasted linoleum floors laid 
without felt. This method 
is described in " Arm- 
strong's Handbook for 
Linoleum Mechanics" and 
in separate specification 
sheets. Linoflor should not 
be laid over floors on or be- 
low grade. It is maintained 
with Armstrong's Floor 
Cleaner and Linogloss. 



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No. 18065 Inlaid Linoflor 

Code Word: LFCEN 












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(2 yards wide only) 



Design — The feeling of spaciousness which this pattern creates to reflect, rather than to dominate, the decorative scheme, 

is due as much to captured sunlight as to the cool, open graining Where to Use — Kitchens, bathrooms, recreation rooms, break- 

of its allover marble design. Pale green, red, and beige are blended fast rooms, rear entries, small stores, beauty parlors, tourist cabins. 



Suggested Color Scheme for Beauty Parlor 

Border No. 20 Upholstery Cream leather Border. 

Wall Pale green and red Curtain Flowered oiled silk Wall . . . 

Trim Cream Rug. . . .Modern in cream and beige 

[189] 



Suggested Color Scheme for Kitchen 

No. 42 Trim. . . .Pale green' — canary yellow 

.Green, yellow, and Curtain Green organdy 

white plaid Upholstery Yellow leather 



ARMSTRONG'S INLAID LINOFLOR 



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(2 yards wide only) 

No. 18068 Inlaid Linoflor 

Code Word: LFHEG 

De si g n-Many times an all-white floor -^^ "ft - ^-K,^, £&£?££ -2J ]jg 

for daintiness, or to give max.mum hght or the proof °f cleanliness vv ^ smaU and large st beaut y par i ors , 

to interiors, if only a pradderf pattern ^tX™e aS banks, restaurants, hospitals, sehools, barber shops, tounst cabms. 



pattern is desirably white, yet its soft marbling wi ll overcome any 



Suggested Color Scheme for Powder Room 



Border. 



Cove anS-Base-. .Flash Type. No 27 



No 27 Upper Wall Rose and gray 

No 37 Certain Gray organdy 

Upholstery ^.ffi 



Border. 



Suggested Color Scheme for Dress Shop 

.No. 27 Trim, ..... ._. Chartreuse aad black 



rrnnsVrio' " • -No. 33 Curtain Black and white chintz 

•P-l ™ , ™ -kt_ o- n M i**ti*4-*ro .Chartreuse leather 



Trim . 



Gray Rug 



Cove and Base. .Flash Type, No. 27 
Upper Wall Chartreuse paint 



Upholstery. . . 

Rug Black 



190 



ARMSTRONG'S INLAID LINOFLOR 




(Size of Blocks— 9" x 9") 



(2 yards wide only) 



No. 18069 Inlaid Linoflor 

Code Word: LFHIT 

Design — Because of its strong, dark marbling, this warm pattern the color scheme employed, the more this pattern will seem to glow, 

is set off particularly well by light, plain colored rugs. At the same Where to Use — Kitchens, bathrooms, entrance halls, sun porches, 

time, cream, tan, orange, or black may be used for highlight treat- recreation rooms, breakfast rooms, rear entries, small stores, 

ment in other room furnishings. Generally speaking, the darker large stores, beauty parlors, restaurants, lobbies, barber shops. 



Suggested Color Scheme for Hotel Lobby 

Border .No. 27 Trim .Cream gray 

Linostrip No. 23 Curtain Glazed chintz — beige, 

Cove and Base . .Flash Type, No. 27 white, and orange 

Wall Cream gray paint Upholstery . . . .Tapestry and velvet 



Suggested Color Scheme for Sun Porch 

Border No. 27 Curtain. . . . .Heavy wool, green and 

Linostrip No. 45 orange basket weave 

Cove and Base . .Flash Type, No. 27 Upholstery Green monks' cloth 

Trim Ivory and orange Rug Green 



191 



ARMSTRONG'S INLAID LINOFLOR 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 18141 Inlaid Linoflor 

Code Word: LFHUK 



Desifrn— The precise geometric design of this pattern suggests which permits combination with a wide range of color schemes. 

S^asr^^T^ for nuxlcrxristic decoration. The coloni Where to Use-Kitchens, bathrooms, breakfast rooms, rear 

are dlstinrt and cleln cut, but the overall effect is one of restraint, entries, small stores, beauty parlors, restaurants, barber shops. 






Border . 
Wall. . . 
Trim. . . 



Suggested Color Scheme for Bathroom 

No. 27 Curtain White oiled silk 

Green paint Rug 



. White 



. Green 



Suggested Color Scheme for Kitchen 

Border No. 46 Curtain Printed brown chintz 

Wall Ivory Trim Ivory with Chinese red, 

Upholstery Red leather brown, and blue-green 



[192] 



ARMSTRONG'S INLAID LINOFLOR 




(Approximately 1/4 actual size) 



No. 18170 Inlaid Linoflor 

Code Word: LFNAL 



(2 yards wide only) 



Design — In this overlay tracery pattern with custom -floor -type 
insets, the formal effect caused by the large golden tan squares is 
broken up by the irregular placement of scarlet accent blocks. 



Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, beauty parlors, barber shops, 
restaurants, tourist cabins, lunch rooms, showrooms. 



Suggested Color Scheme for Bathroom 



Border No. 27 

Cove and Base. .Flash Type, No. 27 
Trim Yellow 



Upper Wall Yellow paper with 

white dots 
Curtain . . . Yellow crinkled organdy 



Suggested Color Scheme for Kitchen 



Border No. 27 

Linostrips Nos. 39 and 45 

Cove and Base. .Flash Type, No. 27 



Upper Wall. . . .Ivory and red paper 

Trim Buff 

Curtain Red oiled silk 



193 



ARMSTRONG'S INLAID LINOFLOR 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 18171 Inlaid Linoflor 

Code Word: LFNBU 






Suggested Color Scheme for Bathroom 

.No. 03 Trim Cream 



Suggested Color Scheme for Kitchen 

Border No. 22 Curtain , Red and white glazed chintz 

""...No. 39 Trim Gray 



&^j&M££ iu^ n ;. : . : . : " h :" crinkled .% a ."S ass 

[194] 






ARMSTRONG'S INLAID LINOFLOR 



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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 18172 Inlaid Linoflor 

Code Word: LFNCO 



Design — Nine-inch blocks, practically marbled in warm beige 
tones of green and rose, are tied together with an attractive over- 
lay tracery of gold, green, and burnt umber. This design ac- 



curately interprets the latest trend in flooring for informal rooms. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, beauty parlors, laundries. 



Suggested Color Scheme for Laundry Suggested Color Scheme for Bathroom 

Border No. 08 Cove and Base. .Wood painted green Border. No. 42 Wall Pale green paper with 

Linostrips No. 41 Curtain Green printed cotton Cove and Base. .Flash Type, No. 42 white fish 

Upper Wall Painted cream Trim . . . .Green Trim Pale blue, green Curtain White organdy 

[195] 



ARMSTRONG'S INLAID LINOFLOR 




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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 18173 Inlaid Linofior 

Code Word: LFNHI 



Design — Golden-tan pastel tones in the marbled field of this in- 
formal pattern are highlighted by accent blocks and fine con- 
necting lines of blue, deep rose, and burnt umber. The open 
ground overlay treatment and the effective use of royal blue 



accents are style features in harmony with the trend of the day. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, beauty parlors, showrooms, 
restaurants, barber shops, tourist cabins, delicatessen shops. 



Suggested Color Scheme for Beauty Shop 



Suggested Color Scheme for Bathroom 



Border No. 49 

Cove and Base Wood painted 

taupe 
Curtain Coral linen 



Wall Paper or paint — taupe 

Trim Taupe, 

coral accent 
Upholstery Medium blue 



Border .No. 43 

Linostrip No. 45 

Cove and Base. .Flash Type, No. 43 
Curtain Blue organdy 



Wall White paper with 

varicolored fish 

Trim Pastel blue 

Rug Blue 



196] 



ARMSTRONG'S INLAID LINOFLOR 



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(Approximately 1/4 actual size) 



No. 18180 Inlaid Linoflor 

Code Word; LFNPA 



(2 yards wide only) 



Design — Readily adaptable to a wide variety of color schemes and to create a striking contrast with the multitoned background, 

decorative effects, this set-back diagonal pattern employs an Where to Use — Kitchens, bathrooms, sun porches, rear entries, 

interesting combination of accents in gold, scarlet, and black small stores, large stores, restaurants, tourist cabins, coffee shops- 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Coffee Shop 



Border. . . 
Cove and 
Trim. . . . 



No. 27 Curtain Green crossbarred Border No. 39 Trim Old ivory with 

.Flash Type, No. 2 7 white organdy Cove and Base. .Flash Type, No. 39 brown accent 

Light green Wall Painted green Wall Red and fawn paper Curtain Brown organdy 

with black accent Upholstery Black leather in Chinese design Upholstery .Chinese red 



[197] 



ARMSTRONG'S INLAID LINOFLOR 










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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 18181 Inlaid Linoflor 

Codeword: LFNRC 

Design — In this attractive and practical pattern the heavy-tone Where to Use — Kitchens, bathrooms, entrance halls, breakfast 

set-back diagonal lines cross light parallel lines. This design treat- rooms, rear entries, small stores, large stores, beauty parlors, 

merit can be used effectively to make a room appear consider- showrooms, restaurants, hospitals, schools, exhibits, hotel and 

ably wider. The accents are scarlet, black, and silver gray. apartment lobbies, barber shops, coffee shops, and tea rooms. 



Suggested Color Scheme for Coffee Shop Suggested Color Scheme for Breakfast Room 

Border . . .No. 27 Wall Paper with modern design Border No. 27 Wall Paper, bamboo design, 

Linostrip No. 39 in red on cream gray Linostrips Nos. 24 and 27 cream gray on slate gray 

Cove and Base. .Flash Type, No. 27 Curtain Red organdy Cove and Base. .Flash Type, No. 27 Curtain Gray rayon satin 

Trim. . . . Cream gray— black accent Upholstery Red leather Trim Cream gray Upholstery Gray 

[198] 






mm 




ARMSTRONG'S INLAID LINOFLOR 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 18182 Inlaid Linoflor 

Code Word: LFNSD 



Design — This pattern has a warm variegated background in tan interliners presents a smart style note; one well worth stressing, 

tones which is enhanced with accents of light jade, peach, and Where to Use — Kitchens, bathrooms, breakfast rooms, rear en- 

walnut. The combination of set-back diagonal and crosswise tries, small stores, restaurants, barber shops, apartment lobbies. 



Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Restaurant 



Border No. 2 7 Trim. . . .Ivory — Chinese red accent Border .No. 2 7 Trim Light green, black accent 

Linostrip. . No. 41 Upholstery Chintz — red, Linostrip No. 42 Curtain Printed chintz, black, 

Cove and Base. .Flash Type, No. 2 7 yellow, and black Cove and Base. .Flash Type, No. 27 green, and red 

Wall. . . Cream, green, orange paper Curtain Red oiled silk Wall Light green paint Upholstery Same as curtains 



199 



ARMSTRONG'S INLAID LINOFLOR 




(Approximately 1/4 actual size) 



No. 18190 Inlaid Linoflor 

Code Word: LFRBL 



Code Word: ur&nu 



Swreested Color Scheme for Kitchen Trim white, black accent 

—, -s:i; fc.s«^ E&tiE^&iia ^-»«st«B2 

fereSBaVe.:FlashTVpe;No.39 Upholstery «ed Curtam.... 

Wall . Painted French gray 






[200 






ARMSTRONG'S INLAID LINOFLOR 




(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 18191 Inlaid Linoflor 

Code Word: LFRCM 



Design — This pattern offers another noteworthy treatment of a ebony lines to provide fresh interest and complete the effect, 

brand-new design that has wide appeal. Green, ivory, red, white, Where to Use — Kitchens, bathrooms, recreation rooms, break- 

and black are all skillfully blended in the polychrome marble open fast rooms, rear entries, small stores, restaurants, barber shops, 

ground field. Ivory and scarlet accents are cleverly linked by tourist cabins, coffee shops, dining-rooms, sun porches, studies. 



Suggested Color Scheme for Kitchen 

Border No. 42 Trim Ivory, green accent 

Linostrip No. 23 Curtain Fruit design 

Cove and Base. .Flash Type, No. 42 chintz, green ground 

Wall. Painted lettuce green Upholstery Green or ivory 



Suggested Color Scheme for Coffee Shop 

Border No. 40 Wall. .... .Paper in colorful sports 

Linostrip No. 27 designs on cream ground 

Cove and Base. .Flash Type, No. 40 Curtain Red chintz 

Trim Ivory, red accent Upholstery Red or black 



201 



ARMSTRONG'S INLAID LINOFLOR 





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(Approximately 1/4 actual size) 



No. 18192 Inlaid Linoflor 

Codeword: LFREO 



(2 yards wide only) 



Design — This antique ivory marbleized ground with its interest- 
ing scarlet and polychrome overlay has an appealing freshness. 
Ebony lines artfully link the color blocks, giving an impression of 
movement in repose, A pattern that has real decorative value. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, studies, libraries, breakfast rooms, rear entries, 
small and large stores, beauty parlors, offices, night clubs, show- 
rooms, restaurants, clubhouses, barber shops, tourist cabins. 



Suggested Color Scheme for Dining-room 



Suggested Color Scheme for Sandwich Shop 



Border No. 20 

Linostrip No. 42 

Cove and Base. .Flash Type, No. 20 
Trim White, green accent 



Wall Fern design paper 

in green and tan 

Curtain Green silk gauze 

Upholstery Green 



Border No. 39 

Linostrip No. 45 

Cove and Base. .Flash Type, No. 39 
Trim Ivory, red accent 



Wall Textured paper in ivory 

and fawn 

Curtain Red toile 

Upholstery Red 



[ 202] 



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ARMSTRONG'S MARBELLE LINOFLOR 






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(Approximately 1/4 actual size) 



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(2 yards wide only) 



No. 1900 Marbelle Linoflor 

Code Word: MLHAN 

Design — This pattern is news because allover marble effects in pastel in delicately blended tones of rose-beige and pale green. 

Inlaid Linoflor are news. So popular have been the marbleized Where to Use — Kitchens, bathrooms, sun porches, breakfast 

block effects in Inlaid Linoflor that addition of an allover effect is rooms, rear entries, small stores, beauty parlors, restaurants, 

readily understandable. Here, the marbling is composed of a rich hospitals, barber shops, tourist cabins, haberdasheries, dress shops. 



Border. 
Wall... 



Suggested Color Scheme for Beauty Shop 

No. 42 Trim Light green 

. .Painted light green Curtain Green plaid oiled silk 



Suggested Color Scheme for Bathroom 

Border No. 23 Trim White 

Wall. . . Pink and white Curtain White oiled silk 






203 



ARMSTRONG'S MARBELLE LINOFLOR 








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(Approximately 1/4 actual size) 





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(2 yards wide only) 



No. 1901 Marbelle Linoflor 

Code Word: MLHBE 



Design Highly practical are the colorings in this pattern for attention to keep it neat-looking between cleaning periods. 

floor areas that are exposed to considerable tracked-in dust. Due Where to Use— Kitchens, bathrooms, entrance halls, sun porches, 

to the skillfully intermixed tones of Venetian red, black, and gold recreation rooms, breakfast rooms, rear entries, small stores, 

—again in an allover marble effect — this floor requires very little beauty parlors, restaurants, clubhouses, barber shops. 



Suggested Color Scheme for Recreation Room 



Suggested Color Scheme for Bathroom 

Border No. 27 Curtain Black and white cross- Border No. 41 Cove and Base. .Flash Type, No. 41 

Cove and Base ' Flash Type No. 27 barred organdy Wall Painted two gray, one Curtain Unglazed chintz in 

Wall Painted canary yellow Trim Yellow-black accent gray-green, and one white 






green, black, orange, white 



[204] 



ARMSTRONG'S MARBELLE LINOFLOR 



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(Approximately 1/4 actual size) 



No. 1902 Marbelle Linoflor 

Code Word: MLHCO 



(2 yards wide only) 



Design — With blue, gold, and white always a popular color com- Marbelle coloring suggests many uses for it in the average home, 

bination, this new rendering of these colors in a handsome allover Where to Use — Kitchens, bathrooms, sun porches, recreation 

marble effect is almost certain to win new friends for the Marbelle- rooms, breakfast rooms, rear entries, small stores, beauty parlors, 

type floor in residences. The cheerfulness of this light pastel restaurants, hospitals, barber shops, dress shops, and tourist cabins. 



Suggested Color Scheme for Kitchen 

Border No. 29 Trim Cream 

Wall .Blue and cream Curtain Blue marquisette 

plaid paper with white dots 



Suggested Color Scheme for Dress Shop 

Border No. 30 Trim Cream 

Wall Painted flat-tone Curtain. .Cream glazed chintz with 

delft blue delft blue floral design 



205 ] 



ARMSTRONG'S MARBELLE LINOFLOR 






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(Approximately 1/4 actual size) 





No. 1903 Marbelle Linoflor 

Code Word: MLHIL 



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(2 yards wide only) 



Design — This is an allover marbleized pattern that may readily broadly useful for residential areas as well as for stores or offices. 

be adapted to a wide variety of room color schemes. The subtly Where to Use — Kitchens, bathrooms, sun porches, recreation 

blended tones of green, red, and gold will be found to pick up the rooms, breakfast rooms, rear entries, small stores, beauty parlors, 

dominant note of many interiors, thus making this pattern showrooms, restaurants, exhibits, candy stores, and barber shops. 



Suggested Color Scheme for Restaurant 
Border No. 46 Wall Paper, orange plaid Border. 



Suggested Color Scheme for Bathroom 

.No. 42 Upper Wall Green ] 



Linostrip No. 41 Curtain Glazed chintz, orange Linostrip No. 45 Curtain Printed voile, yellow, 

Cove and Base. .Flash Type, No. 46 and cream^design £ ove and Base. .Flash Type, No. 42 orange and green dots 






Trim. 



.Cream Upholstery Orange 



Rug. 



.Green Trim. 



206] 



ARMSTRONG'S MARBELLE LINOFLOR 



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(Approximately 1/4 actual size) 



No. 1904 Marbelle Linoflor 

Codeword: MLHUB 



(2 yards wide only) 



Design — This light pastel shade in the new Marbelle Linoflor 
line is enhanced with well-blended veinings of old gold and rose 
beige as well as with occasional flecks of gray and black marbling. 



Where to Use — Kitchens, bathrooms, entrance halls, sun 
porches, recreation rooms, breakfast rooms, rear entries, small 
stores, beauty parlors, restaurants, hospitals, barber shops. 



Suggested Color Scheme for Breakfast Room 



Border No. 46 

Wall , . . . .Yellow paper with white 
lattice design 



Trim White 

Curtain .Brown chintz with 

floral design 



Suggested Color Scheme for Sun Porch 

Border No. 21 Upholstery Dark green 

Wall Green plastic paper Curtain Textured drapery in 

Wood Trim Cream gray green and gold 



207 



ARMSTRONG'S MARBELLE LINOFLOR 



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(Approximately 1/4 actual size) 



No. 



1905 Marbelle Linoflor 

Code Word: MLHOT 



(2 yards wide only) 



Design — With marbleized black always popular and highly prac- 
tical, this new effect meets an especially important demand. Skill- 
fully intermixed flecks of white aid in avoiding any hint of 
formality, making this pattern one that suits any type of room. 



Where to Use — Kitchens, bathrooms, dining-rooms, sun porches, 
recreation rooms, studies, breakfast rooms, rear entries, large and 
small stores, beauty parlors, offices, night clubs, showrooms, 
restaurants, clubhouses, exhibits, barber shops, and tourist cabins. 



Suggested Color Scheme for Coffee Shop 



Suggested Color Scheme for Bookshop 



Border No. 1905 

Linostrip No. 39 

Cove and Base Wood 

Trim White, red accent 



Wall .... Paper — Regency design in 
red and blue on white 

Curtain . .Red, white, and 

blue striped 
Upholstery Red or blue 



Border No. 1905 

Linostrips Nos. 29 and 42 

Cove and Base Wood 

Trim Medium blue, 

green and black accent 



Wall Painted medium blue 

Curtain Chintz with green, 

blue, and red on black 
Upholstery. Green 



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[208 



ARMSTRONG'S M A R B E L L E LINOFLOR 

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(Approximately 1/4 actual size) 



(2 yards wide only) 



No. 1906 Marbelle Linoflor 

Code Word: MLHPA 

Design — This stylish new pattern with its predominating hues of Where to Use — Kitchens, bathrooms, entrance halls, dining- 

black, gold, and orange will combine well with a host of colorful rooms, sun porches, studies, recreation rooms, breakfast rooms, 

decorative schemes. Its variegated effect makes a fascinating rear entries, small and large stores, restaurants, exhibits, barber 

background on which to base a room plan that is truly satisfying. shops, tourist cabins, radio stations, showrooms, clubhouses. 



Suggested Color Scheme for Tea Room 

Border No. 2 7 Trim Cream with yellow and 

Cove and Base. .Flash Type, No. 27 black accent 

Wall Paper — yellow and white Curtain Yellow organdy with 

diamond plaid pleated ruffle in yellow and orange 

Upholstery Yellow Upholstery Yellow 



Suggested Color Scheme for Kitchen 

Border No. 1906 Trim Cream with 

Linostrip. No. 41 Chinese red accent 

Cove and Base .Wood Curtain. Chinese red 

Wall Vegetable paper checked chintz 

in bright colors Upholstery Chinese red 



209 



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ARMSTRONG'S MARBELLE LINOFLOR 



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No. 1907 Marbelle Linoflor 

Code Word:MLHVI 



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(2 yards wide only) 



Design — This brand-new white marbleized pattern will tend to Whprp to TTse tr;t^„„ u t u 

give any room a truly distinctive atmosphere. Its fresh dean rooms dmin* ™™ « ' bat , hr °° mS ' , entrance halls, Kving- 

quality imparts a general air of neatnea/and makes it equaHy toles b ea'kfast rioms rZl^r^'u^T^ ^^ 

appropriate for both home and eommercial installations. b*^^ tZ^oo^sZV^TcS. 



Suggested Color Scheme for Bathroom 

HESS No 1907 Wall Paper-zodiac design 

Cove and Base . . . Wood Trim White, black accent 

Curtain White organdy Upholstery White 



Suggested Color Scheme for Barber Shop 

eov d e e a „dBase:: F1 as hT y P e,'So-J 7 7 S.7 /. 7 " ■*-**&£? £fn 

■a- ;-.■■ /->_u _ villus green, 

black accent 
leather 



Curtain .Gold and 



silver check oiled silk Upholstery Black 



210] 






ARMSTRONG'S PRINTED LINOLEUM 



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(Approximately 1/4 actual size) 



No. 8770 Printed Linoleum 

Code Words: 2 yards. . .EPBAL, 4 yards. . .EPBCM 



(2 and 4 yards wide) 



Design — Effectively combining the modern with the traditional 
is the design of this pattern. While the general effect is modern, 
the background has a colonial texture. The coloring is a two-tone 
taupe ground with checkered accents in black, blue, and orange. 



Note also the overlay tracery lines superimposed on the field. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, small stores, beauty parlors, restaurants, 
exhibits, barber shops, tourist cabins, tea rooms, candy stores. 



Suggested Color Scheme for Barber Shop 

Painted blue Curtain Ivory batiste with Wall . 



Wall 

Trim Blue with ivory stripe 



blue and red flowers 



Suggested Color Scheme for Breakfast Room 

Yellow and white Trim Cream gray 

plaid paper Curtain Yellow printed lawn 



211 



ARMSTRONG'S PRINTED LINOLEUM 




(Approximately 1/4 actual size) 



No. 8772 Printed Linoleum 

Code Words: 2 yards. . .EPBFP, 4 yards. . .EPBGP 



(2 and 4 yards wide) 



Design — In this up-to-the-minute version of the modern overlay 
treatment, small-scale clusters of red and black squares add bril- 
liance to the ground of ivory and gray blocks. Sharply contrasting 



overlay lines of black and gold provide additional smartness. 
Where to Use — Kitchens, bathrooms, breakfast rooms, rear 
entries, as well as small stores, beauty parlors, and barber shops. 



Suggested Color Scheme for Haberdashery 

Wall Gray oatmeal paper Curtain ..... .Black, gray, red, and 

Trim Black with red stripe yellow plaid gingham 



Suggested Color Scheme for Lavatory 



Wall. . , 



, Silver and white square- 
figured paper 



Trim 
Curtain . 



White 

. Red chintz 



212 



ARMSTRONG'S PRINTED LINOLEUM 



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(Approximately 1 '4 actual size) 



(2 and 4 yards wide) 



No. 8773 Printed Linoleum 

Code Words: 2 yards. . .EPUAN, 4 yards. . .EPUBO 

Design — Here is a new and appealing coloring of a design that the soft taupe background, the strong accents of Venetian red and 

has won wide acceptance. Frankly modernistic in feeling, this the gold and black overlay lines show off to excellent advantage, 

pattern embodies a combination of design elements that suggests Where to Use — Kitchens, bathrooms, sun porches, studies, 

any number of highly interesting new decorative schemes. Against recreation rooms, breakfast rooms, rear entries, tourist cabins. 



Suggested Color Scheme for Recreation Room 



Suggested Color Scheme for Tourist Cabin 



Cove and Base. Wood painted brown Wall Orange paper with Cove and Base Wood painted Curtain Orange glazed chintz 

Trim Brown brown design light tan with brown and white design 

Upholstery Beige Curtain Brown chintz Wall . . . .Tan and white plaid paper Trim Light tan 



213 



ARMSTRONG'S PRINTED LINOLEUM 




(Approximately 1/4 actual size) 



No. 8780 Printed Linoleum 

Code Words: 2 yards. . .EPBHQ, 4 yards. . .EPBIR 



(2 and 4 yards wide) 



Design — This smart pattern is created by combining the ex- 
clusive Mellow Tone Marble background with large contrasting 
tiles and overshot interliners. This cool rendition of the design is 



in tan and green, accented with red, gold, and dark brown. 
Where to Use — Kitchens, bathrooms, sun porches, breakfast 
rooms, rear entries, beauty parlors, tourist cabins, small shops. 



Suggested Color Scheme for Beauty Shop 

Cove and Base Wood Trim Dark brown 

Wall Yellow paper with Curtain Plain brown chintz 

brown stars Upholstery Yellow leather 



Suggested Color Scheme for Kitchen 

Cove and Base. . Wood Curtain. . . .Plaid gingham with red 

background — green and 
white overplaid 



Wall Fawn paint 

Trim Fawn and red 



[214] 



A 
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ARMSTRONG'S PRINTED LINOLEUM 

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(Approximately 1/4 actual size) 



No. 8781 Printed Linoleum 



(2 and 4 yards wide) 



Code Words: 2 yards. . .EPBJS, 4 yards. . .EFBKT 

Design — Here is a warm coloring of a popular design which fea- tan through coffee and chocolate browns to a burnt umber. 

tures smart overshot interliners, and exclusive Armstrong Mellow Where to Use — Kitchens, bathrooms, breakfast rooms, rear 

Tone Marbling of the large background blocks. Browns pre- entries, small stores, beauty parlors, restaurants, exhibits, 

dominate throughout this entire coloring, ranging from a light barber shops, tourist cabins, tea rooms, gift shops, coffee shops. 



Suggested Color Scheme for Tourist Cabin 



Wall .... Painted buff; ceiling, green 

Trim Buff and green 

Upholstery ...... Brown and green 



Curtain Printed voile in blue, 

green, yellow, terra cotta 
Rug Brown 



Wall Paper — white background 

with red square design 
Curtain Red chintz 



Suggested Color Scheme for Kitchen 

Trim Ivory white, 

olive green accent 
Upholstery Same as curtain 



[ 215 



ARMSTRONG'S PRINTED LINOLEUM 




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(Approximately 1/4 actual size; 



(2 and 4 yards wide) 



No. 8790 Printed Linoleum 

Code Words: 2 yards. , .EPKAH, 4 yards. . .EPKNE 

Design — Black and red accents on a field of white or gray form a network of color over a ground of white and Mellow Tone gray, 

an attractive color scheme for many rooms. In this rendering of Where to Use — Kitchens, bathrooms, breakfast rooms, rear 

a tried-and-true design effect, strongly modernistic overlays form entries, small stores, beauty parlors, restaurants, barber shops. 



Suggested Color Scheme for Kitchen 



Wall.. 
Trim. 



. . .Gray paint Curtain Red and white plaid 

.Gray and red oiled silk 



Suggested Color Scheme for Bathroom 

Wall. . .Gray and white dotted paper Curtain Red organdy 

Trim White Rug Gray 



[216] 



ARMSTRONG'S PRINTED LINOLEUM 



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(Approximately 1/4 actual size) 



No. 8791 Printed Linoleum 



(2 and 4 yards wide) 



Code Words: 2 yards. . .EPKIK, 4 yards. . .EPKOT 

Design — Against soft tones of ivory and sand, accents and over- feeling of this pattern is tempered by the textured overlay, 

lays in Mediterranean shades of green, brick red, dark brown, and Where to Use — Kitchens, bathrooms, nurseries, recreation 

gold provide a welcome freshness of treatment. The modernistic rooms, breakfast rooms, small stores, beauty and barber shops. 



Suggested Color Scheme for Sports Shop 



Wall Dark green plain paper 

Trim Ivory 



Curtain Ivory and brown Wall . 

rough texture cloth Trim. 



Suggested Color Scheme for Nursery 

.Buff painted wall Curtain Brown chintz with 



.Buff, red, brown 



stars in red, yellow, white 



217 



ARMSTRONG'S PRINTED LINOLEUM 




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(Approximately 1/4 actual size) 



No. 8792 Printed Linoleum 

Code Words: 2 yards. . .EPUCP, 4 yards. . .EPUER 



(2 and 4 yards wide) 



Design — Latest coloring of a most successful design, this pattern gray. Tracery lines also are in delft blue, burnt umber, and gray, 
has a soft gray Mellow Tone ground against which are overlaid Where to Use — Kitchens, bathrooms, recreation rooms, breakfast 

modern accent blocks in delft blue, orange, burnt umber, and rooms, rear entries, beauty parlors, barber shops, and playrooms. 






Suggested Color Scheme for Kitchen 



Suggested Color Scheme for Playroom 



Cove and Base Wood painted Curtain Orange and white Cove and Base Wood painted Trim 



Wall. 



white seersucker 
.Painted blue Trim White Wall . 



Delphinium blue 



delphinium blue Upholstery. Warm gray 

Painted ivory Curtain Blue and white chintz 



218 



ARMSTRONG'S PASSAGE LINOLEUM 




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l,li1,liUililililililil l lili1,Milil l l 1 lililil l lil.l.lilfliliTil 



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No. 100 Passage Linoleum 

(Approximately 1/6 actual size) 24 inches wide only 
Code Word: SHOP 



From the standpoint of 
decoration, hallway 
floors are a No Man's 
Land in the average 
home or small apart- 
ment building. Either 
left uncovered, or cov- 
ered with some make- 
shift, they are unattrac- 
tive and hard to keep 
neat. For such areas, 
Armstrong's Passage 
Linoleum provides an 
economical flooring. 





No. S132 Passage Linoleum 

(Approximately 1/6 actual size) 24 inches wide only 
Code Word: SCECAPH 




[219] 



ARMSTRONG'S QUAKER RUGS 




ARMSTRONGS QUAKER RUGS 
THAT OFFER APPEALING 

Among the new Armstrong's Quaker Rugs for 1940 
will be found a number of colorful floral designs 
developed to meet the insistent demand for this 
popular type of pattern. Colonial type rugs with 
flower clusters which resemble dainty sampler stitch- 
ing work, as well as delicately textured designs, also 
are available to add new beauty to many different 
rooms. Softly-toned leaf patterns — in gay, new colors 
— meet the prevailing popularity of this widely useful 



ARE BARGAINS IN BEAUTY 
VARIETY OF DESIGNS 

design effect. In line with the wide usage of Early 
American furnishings are charming Colonial needle- 
point designs. Armstrong's offering of easy-to-clean 
rugs also includes many distinctive tile effects. In 
short, there are patterns to suit every taste and to 
harmonize with every style of home decoration. 

In the dining-room above, Armstrong's Quaker Rug 
No. 4728, a handsome fern-leaf design, adds beauty. 
This exclusive rug has a stylish graduated border. 



220] 



LARGE RUGS, 12-FOOT-WIDE FLOOR COVERING, AND SAFETY-BACK 
ARE EXCLUSIVE WITH ARMSTRONG'S FELT-BASE PRODUCTS 



ONLY the Armstrong Line of felt-base rugs and 
floor covering today offers rugs that are larger 
than the conventional 9 x 12 -foot standard size, and the 
extra-wide 12 -foot width in floor covering which makes 
possible wall-to-wall installations with fewer seams 
and without matching waste. Both the Quaker and 
Standard grades possess the above unique advantages. 
Quaker Floor Covering has the exclusive new Safety- 
Back feature, which permits pasting this felt-base 
floor covering direct to the floor and removing it easily 
at any time without damaging the floor beneath. 

ROOM-SIZE RUGS 

Today's trend in home furnishing is toward rugs 
that almost completely cover an entire room area. 
This has developed not only because of the dictates of 
taste, but also because the size of residential rooms has 
increased. For years, large rooms have been common 
in farmhouses and in city homes in certain sections. 
But today, the trend to larger rooms is country-wide. 
Recent studies indicate that the size of all rooms 
except baths in both houses and apartments averages 
12'9" x 16'. Place a 9 x 12 -foot rug in such a room and 
you have nearly a two-foot margin of bare floor 
around it, while a 12 x 15-foot rug fits the room within 
a few inches of the walls. Every homemaker knows 
that rugs of larger proportions give the impression of 
greater area and more luxury to the room itself. 

To meet the demand for larger-sized rugs, Arm- 
strong installed special exclusive equipment for the 
manufacture of bigger, easy-to-clean Quaker Rugs. 
Now they can be obtained in two extra-large sizes — 
12 x 12 and 12 x 15 feet. These larger rugs, which are 
made only by Armstrong, fit into average size rooms 
much more attractively and cut down floor upkeep as 
well. The extra cost for a 12 x 12 -foot or a 12 x 15 -foot 
Quaker Rug as compared with a 9 x 12 -foot rug is 
small, and the advantages of the larger rug far out- 
weigh the slight difference in price. 

EXTRA-WIDE FLOOR COVERING 

Since a felt-base floor normally shows wear first at 
the seams, it is obvious that a seamless floor, or one 
with a minimum of seams, has a strong appeal for the 
consumer. Furthermore, homemakers know that seams 
usually make housekeeping harder. 

Both Quaker and Standard Floor Covering are 
available in the full four-yard width. Merchants and 
consumers alike appreciate this exclusive feature be- 
cause it means that floors may be covered in a more 
workmanlike manner. In many cases the greater width 
permits seamless one-piece installations on floors 
which formerly would have required two strips of 



material. The elimination of matching waste is another 
advantage of Quaker and Standard Floor Covering in 
creating seamless floors. Frequently, a one-piece floor 
can be made to cover two adjoining rooms without a 
seam by using 12 -foot -wide floor covering. 

SAFETY-BACK 

Another exclusive Armstrong feature — Safety-Back 
on Quaker Floor Covering — also is appreciated by 
merchants and customers. This backing, as pointed 
out above, makes it possible to paste felt-base floor 
covering direct to wood floors and to remove it at any 
time without damaging the subfloor. When felt-base 
is pasted down, loose edges and overlapped seams are 
eliminated and a better installation is obtained. With 
ordinary felt-base, pasting direct to wood floors with 
all its advantages, is highly impractical because the 
goods will not come loose without great difficulty 
when the time comes for removal. Quaker Floor 
Covering with Safety-Back eliminates that problem 
and permits the material to be pasted down and easily 
removed later. Safety-Back also makes it unnecessary r 
for the mechanic to return to the job to retrim the 
goods. Safety-Back on Quaker Floor Covering may be 
identified by its mottled red coloring. 

PRODUCTS DEFINED 

Since some persons occasionally become confused,, 
between linoleum and felt-base, the following brief 
definitions may be of assistance to them in making 
clear the difference between linoleum and felt-base. 

Linoleum is a mixture of oxidized linseed oil, finely 
ground cork, resins, fillers, and color pigments pressed 
on a burlap backing. In Inlaid linoleum, the colors run 
all the way through to the burlap backing. In Printed 
linoleum, the colors are printed on a plain linoleum 
surface with high gloss paints, but the backing is also 
burlap. Felt-base floor covering may be easily dis- 
tinguished from Printed linoleum because its backing 
is not burlap but a special type of flooring felt made 
from selected rag fibres. 

GOODS CAREFULLY MADE 

While Armstrong's Felt-Base goods are less ex- 
pensive than Armstrong's Linoleum, the same con- 
scientious care goes into the making of felt -base as 
into linoleum. Raw materials are the best obtainable. 
Chemists test these ingredients daily. If any material 
falls below Armstrong's rigid standards, it is rejected. 
Armstrong workmen know their jobs and have had 
years of experience making felt-base. They take pride 
in their work, and that pride is reflected in the quality 
products sold under the Quaker and Standard labels. 



[221 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) -**■*% 

No. 4567 Armstrong's Quaker Rug 

3'x 9' QREEI 

3'x 12' QREFJ 

6 ' x 9' QRUFU 

6'xl2' QRIYA 



yi.-'x 9' QRUGS 9'x 12' QRUIC 

9 > x 9'. .QRLBZ 9' x 15' QRLCY 

9 ' xlOW . .QRUHR 12'xl2' QREGL 

12'xl5' QREHK 

[222] 



If- _ - 



ARMSTRONG'S QUAKER RUGS 



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(Approximately 1/6 actual size) 



No. 4595 Armstrong's Quaker Rug 

6'x9' QRJEZ 



7J^' x 9' QRJUJ 9' x 12' - .QRKIK 

9' xlOK' QRKAM 



[223 



ARMSTRONG'S QUAKER RUGS 




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(Approximately 1/6 actual size) 



No. 4606 Armstrong's Quaker Rug 



3' x 9'. QREIF 1\q x 9' QRHOU 9' x 12' QRHPI 

3' x 12' QREJE 9' x 9' QRHOY 9' x 15' QRHPU 

6' x 9' QRHOR 9' x 10J4' QRHPA 12' x 12' QREKD 

6' x 12' QRIUB 12' x 15' QRELC 

[224 1 



ARMSTRONG'S QUAKER RUGS 



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art . rtattfr . TfHuatdOmmM .*fro^. jlwartMBwar^ai 



(Approximately 1/6 actual size) 



No. 4635 Armstrong's Quaker Rug 



3' x 9' QREMT 6' x 12' QRILD 9' x 15' QRFLK 

3'x 12' QRENU 7*4' x 9' QRAUC 12' x 12' QREOV 

6 ' x 9' QRATH 9' x 10 V QRAVA 12' x 15' QREPW 

9' x 12' QRAWO 

f 225 1 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 

No. 4636 Armstrong's Quaker Rug 

3' x 9' QREQX 

3' x 12' QRERY 

6' x 9' QRAXE 

6' x 12' QRITE 



7j^'x 9' QRAYV 

9' x 9' QRAZI 

9' x 10}/ QRBIG 



9' x 12' QRBYD 

9' x 15' QRDES 

12' x 12' QRESZ 

12' x 15' QRETM 



[ 226 1 



ARMSTRONG'S QUAKER RUGS 




(Approximately 16 actual size) 



No. 4665 Armstrong's Quaker Rug 



3' x 9' QREUN 7H' x 9' QRJBO 9' x 12' QRJNE 

3' x 12' QREVO 9' x 9' QRJCL 9' x 15' QRJOF 

6'x 9' QRJAM 9' xlO 1 ,' QRJMD 12' x 12' QREWP 

6' x 12' QRISI 12' x 15' QREXQ 

f 227 1 



ARMSTRONG'S QUAKER RUGS 




LARGE SIZES MAKE ARMSTRONG'S QUAKER RUGS 
SUITABLE FOR MANY ROOMS IN THE HOME 



Designs in keeping with modern style trends, com- 
bined with warm, delicately blended colors, make Arm- 
strong's Quaker Rugs eminently suitable for living- 
rooms, dining-rooms, bedrooms, nurseries, studies, and 
many other rooms in the house, as well as for kitchens. 

Because of their smooth surface, Armstrong's Quaker 
Rugs offer many practical advantages for living-rooms. 
Removal of dust and lint is merely a matter of effort- 



less dry-mopping. Another important feature of these 
easy-to-clean rugs is the fact that they are available 
in extra-large sizes up to 12 x 15 feet. This exclusive 
Armstrong development has contributed largely to 
broadening the usage of these colorful rugs. 

In the attractive room above, Armstrong's Quaker 
Rug No. 4675, a smart modernistic design, blends 
harmoniously with furnishings and accessories. 



[228 



ARMSTRONG'S QUAKER RUGS 



A 
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(Approximately 1/6 actual size) 

No. 4675 Armstrong's Quaker Rug 

3'x 9' QRGJX 7}4' x 9' QRFCO 9' x 12' QRCCQ 

3'xl2' QRGKO 9' x 9' QRFED 9' x 15' QRCDR 

6' x 9' QRFBY 9' x lOjf QRCBP 12' x 12' QRCES 

6' x 12' QRIOL 12' x 15' QRCFT 

f 229] 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



No. 4695 Armstrong's Quaker Rug 

3 ' x 9' QRACD 7*?x 9' QRAIJ 9' x 12' QRALM 

3' x 12' QRAEF 9' x 9' QRAJK 9' x 15' QRAMN 

6 ' x 9'" QRAFG 9' xl(H>' QRAKL 12' x 12' QRAOP 

6' x 12' QRIKO 12' x 15' QRAPQ 









[230 



! 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



3' x 9' QRGNJ 

3' x 12' QRGOM 

6' x 9' QRGPI 

6'x 12' QRIIR 



No. 4725 Armstrong's Quaker Rug 

9' x 12' QRGSF 

9' x 15' QRHGV 

12' x 12' QRGTE 



7}4' x 9'..., QRGQH 

9' x 9' QRHFT 

9' x 10) 4* QRGRG 



12' x 15' QRGVD 



f See pages 232 and 233 ] 
L for Map Rug No. 4705. J 



231 




(Approximately 1/8 actual size) 



No. 4705 Armstrong's Quaker Rug 

6'x9' QRBHU 

[232 ] 







No. 4705 Armstrong's Quaker Rug 

6' x9' QRBHU 

[233 ] 



(Approximately 1/8 actual size) 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



No. 4726 Armstrong's Quaker Rug 



3' x 9' QRGXC 

3' x 12' QRGYB 

6' x 9' QRIAC 

6' x 12' QRIHT 



7J2' x 9' QRICF 

9' x 9' QRHIX 

9' x 10] 4* QRIGY 



9' x 12' QRIJG 

9' x 15' QRHJZ 

12' x 12' QRIMH 

12' x 15' QRINJ 



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[234] 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



No. 4727 Armstrong's Quaker Rug 



3' x 9' QRAAB 

3' x 12' QRABU 

6'x 9' QRADR 



6' x 12' QRIFU 

7K/x 9' QRAGW 

9' x 1032' QRAHX 



9' x 12' QRANY 

12' x 12' QRAQZ 

12' x 15' QRCAC 



[ 235 



ARMSTRONG'S QUAKER RUGS 

■ 




(Approximately 1/6 actual size) 



No. 4728 Armstrong's Quaker Rug 



3' x 9' QRCGF 

3' x 12' QRCHG 

6' x 9' QRCIH 



6' x 12' QRIEV 

7}4' x 9' QRCJI 

9' x 10 ] 2 ' QRCKJ 



9' x 12' QRCLK 

12' x 12' QRCOL 

12' x 15' QRCSM 






[236 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



No. 4735 Armstrong's Quaker Rug 



3' x 9' QRIPK 

3'xl2'..... QRIQM 

6'x 9' QRIRN 



6' x 12' QRIDX 

73 2' * 9' QRIVP 

9' xlOK>' QRIWQ 



9'x 12' QRIXS 

12' x 12'.. . QRIZW 

12' x 15' QRJAY 



237 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



No. 4737 Armstrong's Quaker Rug 



3'x 9' QRJSN 

3'xl2' QRJTK 

6'x 9' QRJVC 



6' x 12' QRIBZ 

7^'x 9' QRJWB 

9' x 10 J V QRJXA 



9'x 12' QRKBO 

12' x 12' QRKCP 

12' x 15' QRKDN 






[238] 



ARMSTRONG'S QUAKER RUGS 



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(Approximately 1/6 actual size) 



No. 4746 Armstrong's Quaker Rug 



3' x 9' QRKPT 

3' x 12' QRKQY 

6' x 9' QRKRZ 

6' x 12' q~_:ae 



y^'x 9' QRKSX 

9' x 9' QRKTW 

9' x 103: 2 QRKWH 



9' x 12'. 

9' x 15'. 
12' x 12'. 
12' x 15'. 



QRKXJ 
QRKYD 
QRKZE 
QRLAY 



239 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



No. 4747 Armstrong's Quaker Rug 



3' x 9' QRLFT 

3' x 12' QRLGS 

6' x 9' QRLHR 

6' x 12' , QRNBF 



7H'x 9' QRLIQ 

9' x 9' QRLJP 

9' x 10 J 4'. QRLKV 



[240] 



9' x 12' QRLLU 

9' x 15' .QRLMC 

12' x 12' QRLON 

12'xl5'. . ...QRLPL 



ARMSTRONG'S QUAKER RUGS 



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(Approximately 1/6 actual size) 



No. 4755 Armstrong's Quaker Rug 



3' x 9' QRLQG 

3' x 12' QRLRF 

6'x 9' .QRLTD 

6' x 12' QRNCG 



7J^' x 9' QRLWB 

9' x 9' QRLYA 

9' x lOH' QRMAF 



9' x 12' QRMBG 

9' x 15' QRMCH 

12' x 12' QRMDI 

12' x 15' , QRMEJ 



[ 241 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 

3' x 9' 

3' x 12' 

6'x 9' 

6' x 12' 



No. 4765 Armstrong's Quaker Rug 

QRCTN 7M'x 9' QRCXV 9' x 12' 

QRCVO 9' x 9' QRCYW 9' x 15' 

QRCWU 9' xlG>£' QRCZX 12' x 12' 

QRNDH 12' x 15' 

[ 242] 



QRDNA 
QRDMC 
QRDLF 
QRDKG 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



No. 4766 Armstrong's Quaker Rug 



3' x 9' QRDJM 

3' x 12' QRDIO 

6' x 9' QRDHQ 

6' x 12' QRNEI 



IVJ x 9' QRDCT 

9' x 9' QRDBV 

9' x 10J4' QRDAY 



[ 243 



9' x 12' QRFZB 

9' x 15' QRFYC 

12' x 12'. QRFXE 

12' x 15'. QRFWG 



ARMSTRONG'S QUAKER RUGS 







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EASE OF CLEANING OFFERED BY ARMSTRONG'S QUAKER RUGS 
MAKES THEM POPULAR WITH HOMEMAKERS EVERYWHERE 



Of particular appeal to homemakers is the combina- 
tion of practicability, good looks, and sparkling design 
found in Armstrong's Quaker Rugs. In the kitchen 
shown above, Quaker Rug No. 4776 actually gives the 
room a gay, rich, and distinctive appearance. The 
colorful tile effect of the pattern, with its Mellow Tone 
Marbling, is unusually attractive, but of equal interest 
is the fact that it can be easily cleaned. This is an 



important advantage to women everywhere who are 
looking for ways to lighten household tasks. Arm- 
strong's Quaker Rugs are easily kept clean by lightly 
dusting with a dry mop; spilled things can be wiped 
right off with a damp cloth. When necessary, these 
rugs may be washed safely, for they're waterproof. 

Colorful Quaker Rug patterns are created by the 
same designers who style Armstrong's Linoleum Floors. 



[ 244] 






ARMSTRONG'S QUAKER RUGS 



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(Approximately 1/6 actual size) 



No. 4776 Armstrong's Quaker Rug 



3' x 9' . .QRFHT 

3' x 12' QRFGU 

6'x 9' QRFDX 



6' x 12' QRNFJ 

7K>' x 9' QRFAZ 

9' x 10^' QRHNB 

[245 1 



9' x 12' QRHRD 

12' x 12' QRHSE 

12' x 15' QRHTF 



ARMSTRONG'S QUAKER RUGS 




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/Approximately 1/6 actual size) 



No. 4785 Armstrong's Quaker Rug 

3' x 9' QRNIM 7M'x 9' QRNMQ 9' x 12' QRNPT 

3' X 12' QRNJN 9' x 9' QRNNR 9' x 15' QRNQV 

6 'x 9' QRNKO 9' x 10^' QRNOS 12' x 12' QRNRU 

6' x 12' QRNLP 12' x 15' QRNSW 

[246] 



1 



ARMSTRONG'S QUAKER RUGS 



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(Approximately 1/6 actual size) 



No. 4786 Armstrong's Quaker Rug 



3' x 9' QRNTX 7J4' x 9' QRNXB 9' x 12' QROAD 

3' x 12' QRNUY 9' x 9' QRNYC 9' x 15' QROBF 

6' x 9' QRNVZ 9' x \0}4' QRNZD 12' x 12' QROCG 

6' x 12' QRNWA 12' x 15' QRODH 

[247] 



ARMSTRONG'S QUAKER RUGS 




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(Approximately 1/6 actual size) 

No. 4787 Armstrong's Quaker Rug 

3'x 9' QROEI 7V 2 'x 9'..... .QROJN 9' x 12' 

3' xl2' ..QROFJ 9' x 9' QROKO 9' x IS' 

6'x 9' QROHK 9' x lOjtf QROLP 12' x 12' 

6'x 12' QROIL 12' x 15' 

[248] 



QROOQ 
QROPR 
QROQS 
QROST 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



No. 4788 Armstrong's Quaker Rug 



3' x 9' QROUV 

3' x 12' QROXW 

6' x 9' QROWX 

6' x 12'. . ., QRPIY 



7J# x 9' QRPJX 

9' x 9' QRPMW 

9' x 1034' QRPNV 

[ 249 1 



9' x 12' QRPOU 

9' x 15' QRPPT 

12' x 12' QRPQS 

12' x 15' QRPRQ 






ARMSTRONG'S QUAKER RUGS 




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(Approximately 1/6 actual size) 



No, 4795 Armstrong's Quaker Rug 



3' x 9'. . . .QRPSP 

3' x 12' QRPTN 

6'x 9' QRPUM 

6'x 12' QRPVK 



l l A! x 9' QRPWJ 

9' x 9' QRPXE 

9' x lOH' QRPYD 

[250] 



9' x 12' QRPZA 

9' x 15' QRQAJ 

12' x 12' QRQBK 

12' x 15' QRQCL 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 



3' x 9' QRQDM 

3' x 12' QRQEN 

6'x 9' . ...QRQFO 

6'x 12' QRQGP 



No. 4796 Armstrong's Quaker Rug 

9' x 12' QRQKT 

9' x 15'. QRQLU 

12' x 12' QRQMV 

12' x 15' QRQNW 



73^' x 9' QRQHQ 

9' x 9' QRQIR 

9' x 10^' QRQJS 



[251] 



ARMSTRONG'S QUAKER RUGS 




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(Approximately 1/6 actual size) 



3'x 9' QRQOX 

3' xl2' QRQPY 

6'x 9' QRQQZ 

6'x 12' QRQRA 



No. 4797 Armstrong's Quaker Rug 

734' x 9' QRQSB 9' x 12' QRQVE 

9' " x 9' QRQTC 9' x 15'. QRQWF 

9' x 10}4' . .QRQUD 12' x 12' QRQXG 

12' x 15' QRQYH 



[252] 



ARMSTRONG'S QUAKER RUGS 




(Approximately 1/6 actual size) 




No. 4805 Armstrong's Quaker Rug 



3' x 9' QRQZI 

3' x 12' QRRAL 

6' x 9' QRRBM 

6' x 12' QRRCN 



7)l/x 9'. 
9' x 9'. 
9' x 10j/< 

253 I 



QRRDO 9' x 12' QRRGR 

QRREP 9' x 15' QRRHS 

QRRFO 12' x 12' QRRIT 

12'xl5' QRRJU 






ARMSTRONG'S QUAKER RUGS 





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(Approximately 1/6 actual size) 

No. 4806 Armstrong's Quaker Rug 

3'x 9' QRRKV 7^' x 9' QRROZ 9' x 12'. QRRVG 

3' x 12' QRRLW 9' x 9' QRRPA 9' x 15' QRRSD 

6' x 9' QRRMX 9' x \oy 2 ' QRRQB 12' x 12' QRRTE 

6' x 12' QRRNY 12' x 15' QRRUF 

[254] 




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(Approximately 1/6 actual size) 

No. 4831 Armstrong's Quaker Rug 

18" x 36" QRUOB 4J4' x 4}4'. QROYM 9' x 9' QRCUT 

3' x 4J# QRURP 4j# x 6' QROZAj 9' x 10^' QRWAF 

3' x 6' QRUSE 6' x 9' QRVRO 9' x 12' QRWEC 

3' x 9' QRPCO 6' x 12' QRNGK 9' x 15' QRGZY 

3' x 12'. . QRPDR 7jf x 9' QRVUT 12' x 12' QRPEB 

[2551 12 ' Xl5 ' QRPFC 



ARMSTRONG'S QUAKER RUGS 




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(Approximately 1 ^6 actual size) 



No. 4990 Armstrong's Quaker Rug 



18"x36" QRSAV 

3' x 4 1 / QRSIC 

3' x 6' QRSKU 

3' x 9' QRPGF 

3' x 12' QRPHG 



6' x 9' QRYAM 

6' x 12' QRNHL 

7K/ x 9' QRYED 

9' x 9' QRZIB 



[ 256] 



9' x 10J4' QRYFS 

9' x 12' QRYJO 

9' x 15' QRZKO 

12' x 12' QRPJH 

12' x 15' QRPKI 



ARMSTRONG'S QUAKER FLOOR COVERING 



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EXTRA WIDTH OF ARMSTRONG'S QUAKER FLOOR COVERING 
MAKES POSSIBLE SEAMLESS FLOORS FROM WALL TO WALL 



Homemakers can get the effect of complete redecora- 
tion by covering their floors from wall to wall with 
Armstrong's Quaker Floor Covering. Since it is avail- 
able in the full four-yard width, in a majority of cases 
seamless one-piece installations may be obtained on 
floors which formerly would have required two strips 
of material. Matching waste also is eliminated in the 
average residential room because of the extra width. 



Thanks to the exclusive Safety-Back on Armstrong's 
Quaker Floor Covering, it can be pasted direct to 
wood floors and removed when a change of pattern is 
desired without damaging the subfloor. 

Beauty and good cheer are added to the charming 
kitchen shown above by Armstrong's Quaker Floor 
Covering No, 2891, a smart textured effect in black 
and white, with accents of jade, gold, red, and black. 



257 



ARMSTRONG'S QUAKER FLOOR COVERING 




(A ; prMimat e, y i. 4 actual size) No 275q Armstrong , s Quaker Floor Covering 

Code Words: 2 yards. . .FBUTA, 3 yards. . .FBDUK, 4 yards. . .FBHDO 



(2, 3, and 4 yards wide) 



f 258 






ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 2775 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBCAJ, 3 yards. . .FBCBK, 4 yards. . .FBCDM 



259 



ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 2776 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBCEN, 3 yards. . .FBCFO, 4 yards . . .FBCGP 



(2, 3, and 4 yards wide) 



[260] 



ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 2777 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBCHL, 3 yards. . .FBCIR, 4 yards. . .FBCJS 



261 ] 



HHHHHH^^^I 



(2, 3, and 4 yards wide) 



ARMSTRONG'S QUAKER FLOOR COVERING 



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lApproximate,y V4 ^ ** No. 2795 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBCKT, 3 yards. . .FBCLU, 4 yards. . .FBCMV 



(2, 3, and 4 yards wide) 



[262] 



1/ 

ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 2796 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBCNW, 3 yards. . .FBCPY, 4 yards. . .FBCOZ 



(2, 3, and 4 yards wide) 



263 



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(Approximately 1/4 actual size) 



No. 2797 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBCRA, 3 yards. . .FBCSB, 4 yards. . .FBCTC 



(2, 3, and 4 yards wide) 



[264] 



ARMSTRONG'S QUAKER FLOOR COVERING 




(, Approximately 1/4 actual size) 



No. 2815 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBCUD, 3 yards. . .FBCVE, 4 yards. . .FBCWF 



(2, 3, and 4 yards wide) 



265 



ARMSTRONG'S QUAKER FLOOR COVERING 







HEL«^^^^^^ ( 2 , and 4 yards wide) 

(Approrim ate, y 1/4 actua. sUe, ^ ^ ^^^g.g Quaker F l 00 r COVering 

Code Words: 2 yards. . .FBJNO, 3 yards. . .FBJNU, 4 yards. . .FBHEP 



[266] 



ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 2840 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBJRO, 3 yards. . .FBJRP, 4 yards. . .FBHGR 



(2, 3, and 4 yards wide) 



[267 



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(Approximately 1/4 actual size) 



Hi is! 3513 



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No- 2871 Armstrong's Quaker Floor Covering 

Code Word; FBAIV 



(2 yards wide only) 



[268] 



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(Approximately 1/4 actual size) 



No. 2873 Armstrong's Quaker Floor Covering 

Code Word: FBCYH 



(2 yards wide only) 



269 



ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) no. 2880 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBAJU, 3 yards. . .FBAKA, 4 yards. . .FBHLW 



[270] 



ARMSTRONG'S QUAKER FLOOR COVERING 



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(Approximately 1/4 actual size) 



No. 2881 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBANG, 3 yards. . .FBAPF, 4 yards. . .FBHOZ 



(2, 3, and 4 yards wide) 



[271] 



ARMSTRONG'S QUAKER FLOOR COVERING 








(Approximately 1/4 actual size) 



No. 2882 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBASN, 3 yards. . .FBATZ, 4 yards. . .FBHPA 



I 

(2, 3, and 4 yards wide) 



. 



[272] 



ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 2891 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBAZY, 3 yards. . .FBDOT, 4 yards. . .FBHRC 



(2, 3, and 4 yards wide) 



273 



ARMSTRONG'S QUAKER FLOOR COVERING 




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(Approximately 1/4 actual size) 



No. 2902 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBNNI, 3 yards. . .FBNON, 4 yards. . .FBNRA 



(2, 3, and 4 yards wide) 



[274] 



ARMSTRONG'S QUAKER FLOOR COVERING 



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(Approximately 1/4 actual size) 



No. 2931 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBFYF, 3 yards. . .FBLED, 4 yards. . .FBLGE 



(2, 3, and 4 yards wide)> 



[275 



ARMSTRONG'S QUAKER FLOOR COVERING 




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(Approximately 1/4 actual size) 



(2, 3, and 4 yards wide) 



No. 2940 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBWAL, 3 yards. . .FBLHF, 4 yards. . .FBWBM 



[276] 



ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 2941 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBWCN, 3 yards. . .FBLJI, 4 yards. . .FBWDO 



(2, 3, and 4 yards wide) 



277 




ARMSTRONG'S QUAKER FLOOR COVERING 












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(Approximately 1/4 actual size) 



mLS J . 



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Code Words: 2 yards. . .FBWIT, 3 yards. . .FBLNU, 4 yards. . .FBWJU 



(2, 3, and 4 yards wide) 



278 



ARMSTRONG'S QUAKER FLOOR COVERING 

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(Approximately 1/4 actual size) 



No. 2946 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBWMX, 3 yards. . .FBLRL, 4 yards. . .FBWNY 



(2, 3, and 4 yards wide) 






279] 



ARMSTRONG'S QUAKER FLOOR COVERING 





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(Approximately 1/4 actual size) 




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No. 2950 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBGNA, 3 yards. . .FBGOB, 4 yards. . .FBGPC 



(2, 3, and 4 yards wide) 



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[280] 



ARMSTRONG'S QUAKER FLOOR COVERING 



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(Approximately 1/4 actual size) ^ ^^ £^^^,3 Q Ua ker FlOC* OOVerillg 

Code Words: 2 yards, . .FBGRE, 3 yards. . .FBGSF, 4 yards. . .FBGTG 



(2, 3, and 4 yards wide) 



281 



ARMSTRONG'S QUAKER FLOOR COVERING 




1 




Hill 




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■mi 




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(Approximately 1/4 actual size) 



No. 2952 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBGUH, 3 yards. . .FBGVI, 4 yards. . .FBGXK 



(2, 3, and 4 yards wide) 



[ 282 ] 



ARMSTRONG'S QUAKER FLOOR COVERING 





--*?£ %^> mm 



iMfltW» ■ «*h«Al 





(Approximately 1/4 actual size) 



No. 2960 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBGYL, 3 yards. . .FBGZM, 4 yards. . .FBGAP 



(2, 3, and 4 yards wide) 



283 



ARMSTRONG'S QUAKER FLOOR COVERING 



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(Approximately 1/4 actual size) 




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No. 2970 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBGBO, 3 yards. . .FBGCN, 4 yards. . .FBGDQ 



(2, 3, and 4 yards wide) 




284 



ARMSTRONG'S QUAKER FLOOR COVERING 




Mm 

(Approximately 1/4 actual size) 



(2, 3, and 4 yards wide) 



No. 2980 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBABO, 3 yards. . .FBACP, 4 yards. . .FBADQ 



285 ] 




ARMSTRONG'S QUAKER FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 2981 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBAER, 3 yards. . .FBAFS, 4 yards. . .FBAGT 



(2, 3, and 4 yards wide) 



[ 286] 



ARMSTRONG'S QUAKER FLOOR COVERING 



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(Approximately 1/4 actual size) 



No. 2991 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBAKX, 3 yards. . .FBALY, 4 yards. . .FBAMZ 



(2, 3, and 4 yards wide) 



[287] 



J 



ARMSTRONG'S QUAKER FLOOR COVERING 



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(Approximately 1/4 actual size) 



No. 2992 Armstrong's Quaker Floor Covering 

Code Words: 2 yards. . .FBANA, 3 yards. . .FBAOB, 4 yards. . .FBAPC 



(2, 3, and 4 yards wide) 



[ 288] 



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ARMSTRONG'S QUAKER PASSAGE COVERING 

Since Armstrong's Quaker Pas- 
sage Covering combines beauty, 
durability, and economy, it is an 
ideal material for covering the 
floors of entrances and other halls. 
Passages are always subjected to 
more severe wear than other areas, 
and thus the problems of cleaning 
and refmishing ordinary wood floors 
are greater. But with long-wearing, 
easy-to-clean, Quaker Passage Cov- 
ering over the floors, the cleaning 
job resolves itself into a daily dust- 
ing and an occasional going-over 
with a damp mop. Maintenance 
costs are eliminated, and these 
savings quickly pay for the cost of 
the floor covering. 

But the advantages of Quaker 
Passage Covering do not stop with 
ease-of-cleaning, long-wear, and 
economy. There is also beauty in 
these colorful patterns that does 
much to lift a dull uninteresting 
passage into a lively, cheerful hall. 





no. tzao Armstrong's Quaker 
Passage Covering 

(Approx. 1/6 actual size) 24 and 36 inches wide. 

Code Words: 24 inches. . .SCMAC, 

36 inches. . .SCGOW 



No. P240 Armstrong's Quaker 
Passage Covering 

(Approx. 1/6 actual size) 24 and 36 inches wide. 

Code Words: 24 inches. . .SCWID, 

36 inches. ..SCWUZ 




No. P241 Armstrong's Quaker 
Passage Covering 

(Approx. 1/6 actual size) 24 and 36 inches wide. 

Code Words: 24 inches. . .SCXEK, 

36 inches. . .SCXMA 



No. P250 Armstrong's Quaker 
Passage Covering 

(Approx. 1 '6 actual size) 24 and 36 inches wide. 

Code Words: 24 inches. . .SCAJO, 

36 inches. . .SCAMD 

[ 289 1 



No. P251 Armstrong's Quaker 
Passage Covering 

(Approx. 1 /6 actual size) 24 and 36 inches wide. 

Code Words: 24 inches. . SCAOV, 

36 inches. . .SCAPE 




ARMSTRONG'S STANDARD RUGS 




POPULAR PRICES, BEAUTY, AND GOOD SERVICE FOUND BY THRIFTY 
BUYERS IN ARMSTRONG'S STANDARD RUGS AND FLOOR COVERING 



Since Armstrong's Standard Rugs and Floor Cover- 
ing combine the serviceability of medium grade felt- 
base goods and popular prices, they offer real value to 
the discriminating shopper who is looking for an inex- 
pensive felt-base rug or floor covering that will give 
good service. The attractive offering is designed by the 
same artists who style the more expensive grades of 
floor coverings. There is a wide range of Standard 



patterns including many distinctive and colorful floral, 
tile, textured, and geometric designs. 

Special attention is called to the large 12 -foot 
widths in Standard Rugs and Standard Floor Cover- 
ing. This exclusive Armstrong feature permits one- 
piece floors and better-fitting rugs for many rooms. 

In the bedroom pictured above is Standard Rug No. 
4461, a fern-leaf motif in blue with colorful flowers. 



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[ 290 



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ARMSTRONG'S STANDARD RUGS 



v 









y * » 



'it',-. 




(Approximately 1/6 actual size) 



3' x 9' FRDRH 

3' x 12'. . . FRDSJ 

6' x 9' FRPMP 

6' x 12' FRGLG 



No. 4247 Standard Rug 

7W x 9' FRPNO 

9' x 9' FRPOB 

9' x 10U' FRPTG 



291 



9' x 12' FRPUH 

9' x 15' FRPXK 

12' x 12' FRPYB 

12' x 15' FRPZM 



ARMSTRONG'S STANDARD RUGS 




(Approximately 16 actual size) 



No. 4380 Standard Rug 



3' x 9' FRDTK 

3' x 12' FRDUL 

6'x 9' FREAU 

6' x 12' FRQMZ 



7li'x 9'. 
9' x 9'. 
9' x 10' • 



FREBL 
FRECI 
FREDO 



9' x 12'. 

9' x 15'. 
12' x 12'. 
12' x 15'. 



. FREEY 
. FREHA 
FRDVM 
.FRDWN 



[292 



ARMSTRONG'S STANDARD RUGS 



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(Approximately 1/6 actual size) 



3'x 9' FRDXO 

3' x 12' FRDYP 

6' x 9' FRHCO 

6' x 12' FRQNA 



No. 4381 Standard Rug 

7' 2 'x 9' FRHDP 

9' x 9' FRHEQ 

9' x 10}# FRHFR 



9' x 12' FRHGS 

9' x 15'. FRHIU 

12' x 12' FRDZQ 

12' x 15' FRIAO 



ARMSTRONG'S STANDARD RUGS 




(Approximately 1/6 actual size) 



3' x 9'. 
3' x 12'. 
6' x 9' . 
6' x 12', 



FRIBZ 
FRICY 
FRIGO 
FRQOB 



No. 4382 Standard Rug 

73 9' x 9' FRNAL 

9' x 9'.. FRNBM 

9' x lOV FRNCO 



[294; 



9' x 12'. 

9' x 15'. 
12' x 12'. 
12' x 15'. 



FRNDP 
FRNEQ 
FRIDX 
.FRIEW 



ARMSTRONG'S STANDARD RUGS 




(Approximately 1/6 actual size) 

3' x 9' FRIMP 

3' x 12' FRINO 

6' x 9' FRION 

6' x 12' FRQPC 



No. 4410 Standard Rug 

7Y 2 ' x 9' FRIPM 

9' x 9' FRIQL 

9' xl0>£'.... FRIRK 

[295 1 



9' x 12' FRISJ 

9'x 15' FRITI 

12' x 12' FRIUH 

12' x 15' FRIVE 



ARMSTRONG'S STANDARD RUGS 




(Approximately 1/6 actual size) 



No. 4411 Standard Rug 



3' x 9' FRIWE 

3' x 12'.... FRIXD 

6' x 9' FRIYC 

6' x 12' FRQUH 



7H'x 9' 


FRIZB 


9' x 9' 


FROAH 


9' x 10} ./.. - 


FROBI 



9' x 12' FROCJ 

9' x 15' FRODK 

12' x 12' FROEL 

12' x 15' FROFM 









[296] 



ARMSTRONG'S STANDARD RUGS 




(Approximately 1/6 actual size) 

3' x 9' FRSAJ 

3' x 12' FRSBK 

6' x 9' FRSCL 

6' x 12'. . . FRQRE 



No. 4422 Standard Rug 

7^'x 9' FRSDM 

9' x 9' FRSEN 

9' x 10y z f FRSFO 



297 



9' x 12' FRSGP 

9' x 15' FRSHQ 

12' x 12' FRSIR 

12' x 15' FRSJS 



ARMSTRONG'S STANDARD RUGS 




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(Approximately 1/6 actual size) 



3' x 9'. .... . 


FRSKT 


3' x 12' 


FRSLU 


6' x 9' 


FRSMV 


6' x 12' 


FRQSF 



No. 4430 Standard Rug 

7^' x 9' FRSNW 

9' x 9'. FRSOX 

9' x 10W .FRSPY 



9' x 12' FRSQZ 

9' x 15' FRSRA 

12' x 12' FRSSB 

12' x 15' FRSTC 



298 



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ARMSTRONG'S STANDARD RUGS 




(Approximately 1/6 actual size) 



3' x 9' FRCAS 

3' x 12' FRCBT 

6' x 9' FRCCU 

6' x 12' FRCDV 



No. 4440 Standard Rug 

7y 2 ' x 9' FRCEW 

9' x 9' FRCFX 

9' x I0y 2 f FRCGY 



9' x 12'. 

9' x 15'. 
12' x 12'. 
12' x 15'. 



.FRCHZ 
. FRCI A 
. FRC JB 
. FRCKC 



[ 299 



ARMSTRONG'S STANDARD RUGS 




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(Approximately 1/6 actual size) 



No. 4441 Standard Rug 



3'x 9' 


FRCLD 


yji'x 9' 


. FRCPH 


9' x 12' 


FRCSK 


3' x 12' 


FRCME 


9' x 9' 


. FRCQI 


9' x 15'.. 


FRCTL 


6'x 9' 


FRCNF 


9' x 10}^' 


. FRCRJ 


12' x 12'. 


FRCUM 


6' x 12' 


FRCOG 






12' x 15' 


FRC VN 






[300] 




%*-* 





ARMSTRONG'S STANDARD RUGS 



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■Mil M*U II 



nD«DDD«DDD«DD 






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wEI.mbIi.mbIJimbU 



as 



(Approximately 1/6 actual size) 






No. 4450 Standard Rug 



3' x 9' FRCWO 6' x 12' FRFAT 9' x 12' FRFEX 

3/ x 12 ' FRCXP iy> x 9' .FRFBU 12' x 12 FRFGZ 

6 ' x 9'*..^.*!..*^FRCYQ 9' xlO 1 ,' FRFDW 12' x 15' FRFHA 

■• [301] 



ARMSTRONG'S STANDARD RUGS 

!■» It-—-— , It ■— . »U__JL 




(Approximately 1/6 actual size) 



No. 4451 Standard Rug 



3' x 9' FRFIB 6' x 12' FRFLE 9' x 12'. FRFOH 

3' x 12' FRFJC 75i' x 9' FRFMF 12' x 12' FRFPI 

6'x 9' FRFKD 9' x 10%'. . FRFNG 12' x 15' FRFRK 

[302 ] 



ARMSTRONG'S STANDARD RUGS 



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(Approximately 1/6 actual size) 



No. 4452 Standard Rug 



3'x 9' FRFSL 6' x 12' FRFVO 

3' x 12' FRFTM 7J# x 9' FRFWP 

6'x 9' FRFUN 9' x 10}4' FRGAV 



303 



9'x 12' FRGBW 

12' x 12'.. . FRGDY 

12' x 15' FRGEZ 



ARMSTRONG'S STANDARD RUGS 











r **^£'f *'^AC&< ^^""i^'f *' 







SK'f ^~1^S< nlf "'^S^ ^ 







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(Approximately 1/6 actual size) 



3'x 9' FRGMH 

3' x 12' FRGNI 

6'x 9' FRGOJ 

6' x 12' FRGPK 



No. 4460 Standard Rug 

7M'x 9' FRGQL 

9' x 9' FRGRM 

9' x 10]4'. FRGSN 



[304] 



9' x 12' FRGTO 

9' x 15' FRGUP 

12' x 12' FRGVQ 

12' x 15' FRGWR 



ARMSTRONG'S STANDARD RUGS 



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(Approximately 1/6 actual size) 



No. 4461 Standard Rug 



3' x 9' 


FRGXS 


7J i f x 9' 


FRKBY 


9' x 12' 


FRKEB 


3' x 12' 


FRGYT 


9' x 9' 


FRKCZ 


9'xlS'...... 


FRKFC 


6' x 9' 


FRGZU 


9' xlOjii'... 


FRKDA 


12' x 12' 


FRKGD 


6' x 12' 


.FRKAX 






12' x 15' 


FRKHE 



305 



ARMSTRONG'S STANDARD RUGS 




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(Approximately 1/6 actual size) 



No. 4462 Standard Rug 



3' x 9' FRKJG 

3' x 12' FRKKH 

6' x 9' FRKLI 

6' x 12' FRKMJ 



TA 


' x 9' 


FRKNK 


9' x 12' 


.FRKQN 


9' 


x 9' 


FRKOL 


9' x 15' 


FRKRO 


9 f 


x 10) 4! 


FRKPM 


12' x 12' 

12' x 15' 


FRKSP 

FRKTQ 



306 



ARMSTRONG'S STANDARD RUGS 




(Approximately 1/6 actual size) 

3' x 9' FRKUR 

3' x 12' FRKVS 

6'x 9' FRKWT 

6'x 12' FRKXU 



No. 4463 Standard Rug 

73 2 ' x 9' FRKYV 

9' x 9'.. FRKZW 

9' x 1032' FRLAP 

[307 ] 



9'x 12' FRLBQ 

9' x 15' FRLCR 

12' x 12' FRLDS 

12' x 15' FRLET 



MMM^^^M^MHi 



ARMSTRONG'S STANDARD RUGS 




^Approximately 1/6 actual size) 



3/ x 9' FRLFU 

3'xl2' FRLGV 

5' x 9' FRLHW 

6'xl2' FRLIX 



No. 4470 Standard Rug 

714' x 9' FRLJY 

gt x 9' FRLKZ 

9' x 10%' FRLLA 

[308] 



g' x 12' FRLMB 

9'x 15' FRLNC 

12' x 12' • FRLOD 

12'xl5' FRLPE 



ARMSTRONG'S STANDARD RUGS 



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(Approximately 1/6 actual size) 



3'x 9'.. FRLQF 

3' x 12' FRLRG 

6'x 9' FRLSH 

6'x 12',. FRLTI 



No. 4471 Standard Rug 

7>3'x 9' FRLUJ 

9' x 9' FRLVK 

9' x 10J4' FRLWL 

[309 1 



9' x 12' FRLXM 

9' x 15' FRLYN 

12' x 12' FRLZO 

lT*15 f ..FRQAN 



ARMSTRONG'S STANDARD RUGS 

=»<f^vr ■•»:, .m $-. 




(Approximately 1/6 actual size) 

3'x 9' FRQBO 

3' x 12' FRQCP 

6'x 9'..... FRQDQ 

6'x 12' FRQER 



No. 4472 Standard Rug 

734' x 9' FRQFS 9' x 12' .FRQIV 



9' x 9' FRQGT 

9' xlOH' FRQHU 

[310 1 



9'x 15' FRQJW 

12' x 12' FRQKX 

12' x 15' FRQLY 






ARMSTRONG'S STANDARD RUGS 




.K ! ^& 






3' x 9' FRMEP 

3' x 12' FRMFQ 

6' x 9' FRVIN 

6' x 12' .FRGID 



No. 11620 Standard Rug 

114' x 9' FRVUB 

9' x 9' FRWAT 

9' xlO?? FRWOM 

[311] 



(Approximately 1/6 actual size) 

9' x 12' FRWYR 

9' x 15' FRXEG 

12' x 12' FRMGR 

12' x 15' FRMHS 






ARMSTRONG'S STANDARD RUGS 




(Approximately 1/6 actual size) 



No. 11621 Standard Rug 



3'x9' FRMIT 7j2'x9' FRYNA 9' x 10^' FRYPE 

6'x9' FRYFI 9'x 12' FRYUT 

[312] 



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ARMSTRONG'S STANDARD RUGS 




K^v^.v-^v. 



3' x 9' FRMJU 

3' x 12' FRMKV 

6' x 9' FRBME 

6'x 12'. FRQTG 



No. 11624 Standard Rug 

714' x 9' FRBMY 

9' x 9' FRBNA 

9' x 10J# FRBNE 

[313 1 



(Approximately 1/6 actual size) 

9' x 12' FRBNO 

9' x 15' FRBNU 

12' x 12' FRMLW 

12' x 15' .FRMNY 



mWHH 



ARMSTRONG'S STANDARD FLOOR COVERING 




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(Approximately 1/4 actual size) 



No. 11122 Standard Floor Covering 

Code Words: 2 yards. . .TFNAM, 3 yards. . .TFNAR, 4 yards. , .TFENV 



(2, 3, and 4 yards wide) 



[314] 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 12280 Standard Floor Covering 

Code Words: 2 yards. . .TFVLY, 3 yards. . .TFVPU, 4 yards. . .TFEOW 



(2, 3, and 4 yards wide) 



[315 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 12340 Standard Floor Covering 

Code Words: 2 yards. . .TFUMD, 3 yards. . .TFURG, 4 yards.. .TFDBM 



(2, 3, and 4 yards wide) 






[316] 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 12342 Standard Floor Covering 

Code Words: 2 yards. . .TFYJU, 3 yards. . .TFYRC, 4 yards. . .TFDCN 



(2, 3, and 4 yards wide) 



317 



^MM 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 12343 Standard Floor Covering 

^Code Words: 2 yards. . .TFMSJ, 3 yards. . .TFMTK, 4 yards ... TFMUL 



(2, 3, and 4 yards wide) 



[318] 



ARMSTRONG'S STANDARD FLOOR COVERING 



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(Approximately 1/4 actual size) 



No. 12350 Standard Floor Covering 

Code Words: 2 yards. . .TFMDU, 3 yards. . .TFMED, 4 yards. . .TFMFS 



(2, 3, and 4 yards wide) 



[319] 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 12351 Standard Floor Covering 

Code Words: 2 yards. . .TFMJO, 3 yards. . .TFMLU, 4 yards. . .TFMME 



(2, 3, and 4 yards wide) 



[320 



ARMSTRONG'S STANDARD FLOOR COVERING 







(Approximately 1/4 actual size) 



No. 12352 Standard Floor Covering 

Code Words: 2 yards. . .TFMOF, 3 yards. . .TFMPI, 4 yards. . .TFMRG 



(2, 3, and 4 yards wide) 



[321 



- 



ARMSTRONG'S STANDARD FLOOR COVERING 







| 







(Approximately 1/4 actual size) 



No. 12360 Standard Floor Covering 

Code Word: TFAET 



[322] 



(2 yards wide only) 



ARMSTRONG'S STANDARD FLOOR COVERING 



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II I 




(Approximately 1/4 actual size) 



No. 12362 Standard Floor Covering 

Code Word: TFAGP 



(2 yards wide only) 



[323] 



mmm 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



(2 yards wide only) 






No. 12363 Standard Floor Covering 

Code Word: TFAHR 



[324; 



ARMSTRONG'S STANDARD FLOOR COVERING 



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^rtiimo a 















-+■ ■* -+ 



-4 




(Approximately 1/4 actual size) (2, 3. and 4 yards wide) 

No. 12370 Standard Floor Covering 

Code Words: 2 yards. . .TFESA, 3 yards. . .TFETB, 4 yards. . .TFEUC 



325 



■ 



ARMSTRONG'S STANDARD FLOOR COVERING 




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N 
6 

S 



(Approximately 1/4 actual size) 



No. 12372 Standard Floor Covering 

Code Words: 2 yards. . .TFEBJ, 3 yards. . .TFECK, 4 yards ... TFEDL 



:-...* 

(2, 3, and 4 yards wide) 



[326] 



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ARMSTRONG'S STANDARD FLOOR COVERING 

i I™ 







<: 




! I ' i 1 









i 



»».!-i !; E 




! I 




i < i • 



i'i \*i 




« 










'&£? G >* 



* - * 



**■ 




! I '». 



(Approximately 1 4 actual size) 



(2, 3, and 4 yards wide) 



No. 12380 Standard Floor Covering 

Code Words: 2 yards. . .TFEFN, 3 yards. . .TFEGO, 4 yards ... TFEHP 



327 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 12390 Standard Floor Covering 

Code Words: 2 yards. . .TFOAK, 3 yards. . .TFOBL, 4 yards. . .TFOCM 



(2, 3, and 4 yards wide) 



[328] 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



(2, 3, and 4 yards wide) 



No. 12391 Standard Floor Covering 

Code Words: 2 yards. . .TFODN, 3 yards. . .TFOEO, 4 yards. . .TFOFP 



[329] 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 12392 Standard Floor Covering 

Code Words: 2 yards. . .TFOHR, 3 yards. . .TFOIS, 4 yards. . .TFOJT 



(2, 3, and 4 yards wide) 



[ 330 ] 



ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



No. 12400 Standard Floor Covering 

Code Words: 2 yards. . .TFORB, 3 yards. . .TFOSC, 4 yards. . .TFOTD 



(2, 3, and 4 yards wide) 



[331] 



ARMSTRONG'S STANDARD FLOOR COVERING 




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J 

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(Approximately 1/4 actual size) 

No. 12401 Standard Floor Covering 

Code Words: 2 yards. . .TFOWG, 3 yards. , .TFOXH, 4 yards. . .TFOZJ 






(2, 3, and 4 yards wide) 



332 




ARMSTRONG'S STANDARD FLOOR COVERING 




(Approximately 1/4 actual size) 



(2, 3, and 4 yards wide) 



No. 12410 Standard Floor Covering 

Code Words: 2 yards. . .TFLCH, 3 yards. . .TFLDG, 4 yards. . .TFLEC 



[333] 



ARMSTRONG'S STANDARD FLOOR COVERING 

















% 





■■ 





(Approximately 1/4 actual size) 



<-M 



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I 



* 



■■ 




aa 



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V 

■ 

■ 



No. 12411 Standard Floor Covering 

Code Words: 2 yards. . .TFLGD, 3 yards. . .TFLJA, 4 yards. . .TFLNW 



(2, 3, and 4 yards wide) 



[334] 



ARMSTRONG'S STANDARD FLOOR COVERING 



A 
R 
H 
S 
T 
R 

N 



BMH I ' 






m 



Jt 



, 



Mm 





(Approximately 1/4 actual size) 



(2, 3, and 4 yards wide) 



No. 12412 Standard Floor Covering 

Code Words: 2 yards. . .TFLOT, 3 yards. . .TFLRS, 4 yards. . .TFLWN 



[335] 



^■H 



ARMSTRONG'S STANDARD PASSAGE COVERING 





No. P300 Armstrong's Standard Passage Covering 

(Approximately 1/6 actual size) 24 inches wide only 

Code Word: SCWAN 



No. P301 Armstrong's Standard Passage Covering 

(Approximately 1/6 actual size) 24 inches wide only 

Code Word: SCWEL 



ARMSTRONG'S RUG BORDERS BEAUTIFY ROOMS 



To meet a persistent demand, Armstrong offers an 
attractive group of rug borders for all types of rooms. 
Suitable accompaniments to fabric rugs of all kinds, 
the designs offer not only beauty but a maximum of 



serviceability and ease of cleaning. Excellent reproduc- . 
tions of fine wood floors are seen in these three pat-' 
terns, No. 57, light oak plank floor design; No. 58, dark 
oak planking; and No. 59, a high-grade parquetry. 







/22gSN*. 




(Approximately 1/4 actual size) 

No. 57 Rug Border 

24 inches, 36 inches, and 2 yards wide 

Code Words: 24 inches. . .RBEDS, 
36 inches. . .RBEIX, 2 yards. , .RBELA 



(Approximately 1/4 actual size) 

No. 59 Rug Border 

36 inches and 2 yards wide 

Code Words: 36 inches. . .RBESH, 

2 yards. . .RBECR 



(Approximately 1/4 actual size) 

No. 68 Rug Border 

24 inches, 36 inches, and 2 yards wide 

Code Words: 24 inches. . .RBEMB, 
36 inches...RBENC, 2 yards...RBEOD 



[336 ] 



FOR INDUSTRIAL AND HEAVY-DUTY COMMERCIAL APPLICATIONS 
MASTIC ARMOFLOR OFFERS MANY ADVANTAGES 



FOR buildings of special kinds where the variety of 
colorings and designs available in linoleum is less 
important than low initial cost, low-maintenance cost, 
and reasonable durability, Armstrong's Mastic Armo- 
flor finds a ready market. This product, developed es- 
pecially for such areas, consists of a calendered mastic 
mix keyed to a backing of tough asphalt-saturated felt. 

INSTALLED WITHOUT LINING FELT 

Mastic Armoflor is pasted direct to the subfloor, 
without the use of lining felt of any kind. With Arm- 
strong's Linoleum Paste, it can be installed over 
supported wood, supported concrete, and supported 
ceramic tile, marble^ or terrazzo subfloors. 

Another important advantage is that Mastic Armo- 
flor can be installed on concrete, ceramic tile, marble, 
or terrazzo subfloors that are in direct contact with the 
ground, on but not below grade level. For such instal- 
lations, the Mastic Armo- 
flor is bonded direct to the 
subfloor with Armstrong's 
Armoflor Cement. 

Because Mastic Armo- 
flor can be used on grade- 
level floors in direct con- 
tact with the ground, 
where the use of linoleum, 
Linoflor, or felt -base ma- 
terial is not desirable, 
the Armstrong dealer 
can bid on flooring in- 
stallations that would be 
closed to him otherwise. 

Some idea of the dura- 
bility of Mastic Armoflor 
can be obtained from the 
fact that it is now widely 
used in hundreds of buses 




This manual training room, of a high school is typical of 

the areas for which low -cost floors of Armstrong's Mastic 

Armoflor are suitable. This felt-backed mastic flooring in 

roll form is durable, restful, and easy to nnaintain. 



and street cars. Its satisfactory wearing qualities 
under the wet, gritty traffic to which it is constantly 
exposed in such areas indicate that it should stand up 
well under typical service conditions in warehouses, 
vaults, recreation rooms, laundries, waiting rooms, 
stores, showrooms, workshops, and other commercial 
properties where durable, low-cost flooring is required. 
The four plain colors that are available — red, green, 
brown, and black — make this material adaptable to a 
wide variety of uses. Floors can be made more attrac- 
tive by combining two or more of the colors, if desira- 
ble. Complete specifications for installing Mastic 
Armoflor over various subfloors can be obtained upon 
request from Armstrong Cork Company, Floor Divi- 
sion, Lancaster, Pennsylvania. 

Mastic Armoflor should not be used on below-grade 
floors in direct contact with the ground, nor in areas 
where it will be subjected to the spilling of oil, fat, or 

grease. It is not recom- 
mended for on-grade 
concrete subfloors that 
will be subject to hy- 
drostatic pressure. 

Maintenance of Mastic 
Armoflor is easy and inex- 
pensive. The material should 
be swept or dry-mopped 
daily to remove surface dirt. 
For cleaning, Armstrong's 
Floor Cleaner should be 
applied full strength or 
diluted with lukewarm 
water, depending upon 
the condition of the floor. 
Periodically, the Mastic 
Armoflor should be thor- 
oughly waxed with Arm- 
strong's Linogloss Wax. 



MASTIC ARMOFLOR IS AVAILABLE IN FOUR ATTRACTIVE COLORS 




No. 090 Mastic Armoflor 

1 and 2 yards wide 
Code Words: 1 yard. . ARCOL, 

2 yards . . . ARCHU 



No. 091 Mastic Armoflor 

1 and 2 yards wide 
Code Words: 1 yard. . . ARCPM, 

2 yards... ARCIV 



No. 092 Mastic Armoflor 

1 and 2 yards wide 
Code Words: 1 yard. . . ARCQN, 

2 yards. . .ARCNA 



No. 093 Mastic Armoflor 

1 and 2 yards wide 
Code Words: 1 yard . . . ARCSO, 

2 yards. . . ARCBI 



[337 



GREATER EFFICIENCY AND ECONOMY ARE ASSURED BY EMPLOYING 
ARMSTRONG'S GREEN LINING FELT, PASTE, AND SUNDRIES 



"XTERCHANTS the country over have found, 
*•▼ A through actual experience on every type of job, 
that the use of Armstrong's Green Lining Felt, along 
with Armstrong's Linoleum Paste and other sundries, 
is essential to economical, high-quality installation of 
linoleum floors over wood subfloors. Here is why: 

GREEN LINING FELT 

First of all, Armstrong's Green Lining 
Felt was developed especially for floor 
work. Its weight is best suited for the 
work it is called upon to do, yet its cost is 
less than that of the 1^-lb. felt formerly 
used. Armstrong's Green Lining Felt is 
heavy enough to reduce irregularities in 
the subfloor, and to make the floor quieter, 
warmer, more comfortable, and more 
resilient. Also, removing linoleum from a 
floor on which this felt has been installed 
is accomplished easily and without damage. 

GREATER SHEARING STRENGTH 

Second, a definitely greater shearing 
strength provides more protection for the 
floor covering. Because it stands up better 
against the seasonal expansion and con- 
traction of the subfloor, this felt prevents 
many complaints due to buckling or split- 
ting, and it eliminates the resulting 
troublesome and expensive replacements. 

GREATER DENSITY 

Greater density means less absorption 
of paste — a definite saving in materials 
cost on each job — without sacrificing a 
maximum bond with the linoleum and the 
subfloor. It also means that the lining felt 
can withstand scuffing and rough, fast 
handling during installation. 

Armstrong's Green Lining Felt is made 
in the Company's own mill, under the 
same rigid standard of quality and uni- 
formity as Armstrong's Floors. Every lot 
of felt has to pass severe tests for strength, density, and 
smoothness. The distinctive green color and the 
familiar Circle A trade-mark are guarantees of high, 
uniform quality. The Armstrong trade-mark is printed 
every three feet along the roll, as identification. This 
mark also serves as a convenient measuring guide. 

ARMSTRONG'S LINOLEUM PASTE 

The use of Armstrong's Linoleum Paste is an assur- 
ance that the floor covering has been thoroughly and 




Armstrong's Green Lining 
Felt is made in the Com- 
pany's own mill under 
rigid standards for high, 
uniform quality. When 
permanently bonded with 
Armstrong' s Linoleum 
Paste, it provides maxi- 
mum protection for the 
fioor covering, and insures 
greater resilience, quiet, 
warmth, and comfort. 



permanently bonded to the subfloor. Also, it means a 
saving in installation time and the avoidance of re- 
pairs and replacements which arise from improperly 
installed flooring. Further, and no less important, 
savings in labor and materials cost are made possible 
by the ease with which Armstrong's Linoleum Paste is 
spread on the floor or lining felt, as well as 
because of the greater floor area which a 
given quantity of this special adhesive 
will cover without sacrificing its excep- 
tionally high bonding power. 

The difference in cost between good 
paste and cheap paste is so small a part of 
the total cost of a linoleum flooring job 
that there is little reason to risk the loss of 
a customer's good will through the use of 
inferior, unknown, or unreliable materials. 

CREDIT TOWARD CONTRACT 

Armstrong's Green Lining Felt and 
Linoleum Paste count toward the season's 
contract — five rolls of felt, or fifty gallons 
of paste, being equal to one roll of flooring 
in computing the total. Through standard- 
ization on these and other Armstrong 
Sundries, the merchant may push his 
sales total over into the next higher 
bracket, thus earning a higher discount on 
all his Armstrong purchases for the year. 

UNIFIED RESPONSIBILITY 

The use of Armstrong's Green Lining 
Felt and Linoleum Paste with Armstrong's 
Flooring has a further advantage for the 
merchant in creating the unified responsi- 
bility of one dependable manufacturer. By 
avoiding all difficulty in placing the blame 
in the event of any faulty performance of 
materials, satisfactory adjustments are 
assured. Also, the confidence of the pur- 
chaser is gained when all materials used 
in an installation are the products of one 
well-known, responsible company and are 
designed to be used together for best results. 

Armstrong's complete line of sundries and accesso- 
ries also includes all the equipment and materials re- 
quired for the installation and maintenance of Arm- 
strong's Floors and Linowall. These sundries comprise 
a number of tools which permit neater, more attractive 
and more accurate installations. Armstrong's Lino- 
gloss Wax and Armstrong's Floor Cleaner were 
developed especially to insure better floor care. They 
help the merchant to make many extra repeat sales. 



338 



WHEN ARMSTRONG'S FLASH TYPE COVE AND BASE IS USED 
LINOLEUM FLOORS ARE EASIER TO CLEAN AND MORE ATTRACTIVE 



WHEN finished with Armstrong's Flash Type 
Cove and Base, any linoleum floor becomes 
more attractive (and corners are easier to keep clean). 
Cove and base is a device for producing a sanitary 
rounded corner at the point where the floor meets the 
wall. Because the corner is rounded, it is easy to get 
a brush into it and sweep 
it thoroughly clean. In 
addition, there is no open- 
ing in the construction 
through which spilled liq- 
uids might penetrate 
under the baseboards and 
thereby attract vermin 
and germs or cause odors. 

SIMPLE DESIGN 

Flash type cove and 
base is constructed on the 
job from simple parts fur- 
nished by Armstrong, 
These parts consist of 
Armstrong's ^-inch-ra- 
dius Wax Fillet Strip, 
which is a fabric-covered 
plastic core that is placed 

at the point where the floor and wall join; Arm- 
strong's Metal End Stops and Inside and Outside 
Corner Pieces, 4J^ or 6 inches high; Armstrong's 
Metal Binding Strip in various colors; and the neces- 
sary linoleum in Heavy, Medium, or Standard Gauge. 

TAILORED TO FIT JOB 

The cove and base is installed by placing the end 
stops and corner pieces in position, with the fillet strip 
at the junction of wall and floor. The binding strip is 




There's no place for dirt to catch in seamless, rounded 
corners made with Armstrong's Flash Type Cove and Base. 
The Held or border linoleum is curved up the wall to a 
distance of 4}4 or 6 inches, as shown in this cutaway view. 



fastened to the wall and runs between the other 
metal parts, so that its upper edge conceals the raw 
edge of the linoleum that is coved up to it. This piece 
of linoleum may butt to the field linoleum several 
inches from the wall line; and it is fastened in place 
with adhesive after it has been carefully scribed to 

fit neatly to the various 
metal parts. The illustra- 
tion at left shows how 
simple, sanitary, and at- 
tractive this type of con- 
struction is. At vertical 
corners, preformed metal 
corner pieces, available 
in the same colors as the 
binding strip, protect the 
linoleum from bumping. 
In rooms of modern de- 
sign, where plinth blocks 
are often omitted at the 
doorway, the end stops 
cover the exposed edge I 
of the linoleum. 

The binding strip, cor- 
ner pieces, and end stops 
are supplied in the follow- 
ing standard colors: brown, black, ivory, buff, green, 
orchid, blue, and chromium. 

PARTS USEFUL FOR DRAINBOARDS 

The metal binding strip, end stops, inside corner 
pieces, and the fillet strip that are used with Arm- 
strong's Flash Type Cove and Base may also be em- 
ployed when linoleum is used to cover drainboards and 
cabinets. Manufacturers of metal goods make the 
other moldings that are necessary for drainboards. 




Parts for flash type cove and base: (1) binding strip, 
(2) end stop, (3) and (4) corners, (5) %" fillet strip. 




Splashboards for sink tops or other work surfaces are easily 
constructed with parts used for flash type cove and base. 



[339] 



ARMSTRONG'S SUNDRIES FOR INSTALLATION AND MAINTENANCE 




J 



NO. S-96 SEAM 

PROTECTOR. A 

/ 4-inch canvas 

strip for pasting to 

the lining felt under 

/ linoleum seams, when 

seams parallel floor boards. 




NO. S-85 PINCH BAR, ap- 
proximately 14 inches 
long. Designed with a 
wide prying edge for re- 
moving molding quickly. 



ARMSTRONG'S SINK- 
TOP LINING in rolls 
24" wide is used as a 
moisture-resistant 
foundation for lino- 
leum used on sink tops. 
Rolls are 50 yds. long. 





NO. S-81 ARMSTRONG'S 
UNIVERSAL SCRIBER 
does all types of scribing. 
Cuts straight or circular 
Li no strips from 
wide and circles from J£" 
to 7' 1" in diameter 



NO. S-83 LINOLEUM RECESS SCRIB- 
ING TOOL, for fitting linoleum to 
stair tread nosing, table and cabinet 
tops, and other recesses and edges. 



NO. S-80 LINOLEUM BASEBOARD 
SCRIBER, for quick and accurate scrib- 
ing for fitting linoleum at the wall line. 
It is quickly adjustable for different 
gauges and for felt-base floor covering. 



ARMSTRONG'S 
LINING FELT. 
Made for floors. 
Due to greater 
density, it bonds 
strongly without 
over-absorption. 




NO. S-88 SEAM 
CUTTER. A lino- 
leum knife is inserted 
in this convenient device 
for cutting more accurately 
and easily than by hand. 



NO. S-95 SANDBAGS, for weighting down 
seams, borders, Linostrips, and Linosets 
until paste sets. Made of strong, heavy 
duck. Securely sewed. Shipped unfilled. 




LINOLEUM ROLLERS. 

Made in three sections for 
easy turning. Two weights 
—75-pound (No. S-71) for 
residential installations of 
thin gauges, and 150-pound 
(No. S-70) for heavier 
gauges. Size is identical and 
parts are interchangeable. 



[340 






ARMSTRONG'S SUNDRIES FOR INSTALLATION AND MAINTENANCE 





ARMSTRONG'S FLOOR 
CLEANER. A safe, effec- 
tive, and thrifty cleaner for 
all types of floors except 
rubber and asphalt tile. 



ARMSTRONG'S BRUSHING 
LACQUER. An alternate main- 
tenance material for protecting 
printed linoleum, felt-base rugs, 
and felt-base floor covering. 



NO. S-93 ARMSTRONG'S FELT- 
BASE AND LINOFLOR KNIFE 
greatly simplifies cutting be- 
cause of its hooked blade. 
Three extra double-ended 
blades supplied with each knife 
are stored in the handle. 



LINOLEUM KNIVES. Properly 
curved and tempered. Fur- 
nished either with long (No 
S-9 1) or short (No. S-92) blades, 






LONG (NO. S-86) AND 
SHORT (NO. S-87) 
STRAIGHTEDGES. 
Heavy steel guides for the 
knife when cutting linoleum. 
Will not kink or warp. Sup- 
plied in 75" or 37 3 i" length. 



ARMSTRONG'S LINOGLOSS 
WAX. This self-polishing, 
water-emulsion wax pro- 
tects linoleum, felt-base, 
and wood floors. Easy to use. 



NO. S-89 PASTE SPREADER. De- 
signed to provide even distribu- 
tion of paste. The reversible 
rubber edges can be replaced. 



NO. S-236 ARMSTRONG'S WATER- 
PROOF CEMENT seals seams where 
water may be spilled. No. S-210 
Rustproof Cement also may be used. 





NO. S-250 ARMSTRONG'S 
ARMOFLOR CEMENT bonds 
Mastic Armoflor to metal or 
on-grade concrete subfloors. 



NO. S-101 ARMSTRONG'S LINOLEUM 
PASTE spreads farther and faster. 
Insures maximum bond between 
linoleum, lining felt, and subfloor. 





LINOGLOSS APPLICA- 
TOR. For spreading wax. 
Supplied with a 6-inch 
(No. S-63) or 9-inch (No. 
S-62) head, double faced 
with lamb's wool. 






[341 



ARMSTRONG'S LINOLEUM FOR SPECIAL USES 




Linoleum on sink tops and other work surfaces reduces breakage of dishes and hushes kitchen 
clatter. On page 339, read how parts of Flash Type Cove and Base may be used to form a splashboard. 



LINOLEUM HAS MANY INTERESTING APPLICATIONS 



Armstrong's Linoleum has many qualities which 
make it ideal for sink tops, drainboards, and kitchen 
working surfaces. It is easy to clean and sanitary. Its 
resilience substantially reduces the breakage of dishes, 
and its noise-quieting qualities reduce the clanking of 
utensils. Linoleum is durable; it will not craze, crack, 
or chip; and it will stand lifetime use. Hot pans 
should be placed on pads, and a cutting board should 
be used to protect the surface against knives and other 
sharp instruments. Cabinets, table tops and desk tops, 



closet shelves, window boxes, tray bottoms, window 
ledges, bookshelves, and stair treads and risers are 
just a few more of many such practical and decorative 
uses of Armstrong's Linoleum in the home. 

Leading manufacturers of kitchen equipment are 
using linoleum tops on their latest models. Any good 
linoleum mechanic can learn to cover sinks and 
cabinets. Various methods of installation are illus- 
trated in "Armstrong's Handbook for Linoleum 
Mechanics" and in "Armstrong's Sink Top Portfolio." 





Treads of linoleum on stairs make them easy to clean and 
more attractive. Linoleum may be used for risers, too. 



Color and cleanliness are added to shelves when they are 
surfaced with bits of linoleum salvaged from leftover pieces. 



342 



ARMSTRONG ANNOUNCES ATTRACTIVE NEW LINE OF FURNITURE RESTS; 
LINOGLOSS WAX AND FLOOR CLEANER SIMPLIFY CARE PROBLEMS 



AFTER several years of intensive research, the 
■-^V Armstrong Cork Company's Engineering De- 
partment has developed furniture rests that are the 
last word in efficiency. Armstrong's Furniture Rests 
will successfully protect resilient floors from indenta- 
tion, scars, and marks caused by heavy furniture. 

Two special types of rests in four different sizes have 
been perfected, providing a model for every ordinary 
purpose. Both types have broad, completely flat 
surfaces, which distribute the weight of furniture over 
a larger area and reduce the possibilities of denting. 
The modern hard plastic molded base (which will 
withstand most severe use) comes in a soft shade of 
brown to harmonize with furniture. 

Armstrong's Furniture Rests also offer many other 
improvements over the old-fashioned type glider: 
ATTRACTIVE DESIGN — They are smartly streamlined 
to give maximum bearing surface without being bulky 
and unsightly on fine furniture. There are no open 
crevices where dirt and dust can collect. 
EASY INSTALLATION— Armstrong's Furniture Rests 
are simple to apply. The Nail Type can be hammered 
into any wooden leg after drilling a small hole. The 

Cotter Pin Type is to be 
used on furniture equipped 
with casters. Merely remove 
the caster and push the 
clipped cotter pin into the 
collar. A spring tension holds 
the pin firmly in place. 
REDUCTION OF NOISE — 
Actual tests have proved 
that the flat surfaces of 
these rests minimize the 
noise created when furniture 
is pushed about. 

Both types of rest have 
an exclusive swivel feature 
that insures automatic 
adjustment. Armstrong's 
Furniture Rests are bound 
to create a sensation for they are the most efficient, mod- 
ern inexpensive floor safeguards ever to be developed. 



LINOGLOSS 

Linogloss is ap- 
plied to the floor 
surface in a thin 
coat with a Lino- 
gloss Applicator 
or a soft cloth — 
without rubbing. 
It gives extra pro- 




Linogloss Wax, applied 
without rubbing, is du- 
rable and resistant to 
wear and spotting. 




Armstrong's Floor 
Cleaner contains no 
harmful abrasives or al- 
kalis. It is easy, quick, 
and convenient to use. 




Armstrong's newly developed easy-to-install Furniture Rests are note- 
worthy because they are inconspicuous when in place, yet they provide 
a wide bearing surface that amply protects the linoleum from indentation. 



tection to any type of 
floor. It is never too soft to 
wear well, nor so hard that 
it will crack and show 
traffic lanes. Linogloss Wax 
dries in about twenty min- 
utes (in most cases) and 
produces a fine medium 
lustre. If desired, a high 
gloss may be obtained by 
buffing after the wax is dry. 

FLOOR CLEANER 

This cleaner is a modern 
scientific development 
which provides an easy 
method for washing floors 
safely. It may be used on 
any type of floor except 

asphalt tile and rubber tile. It contains no abrasive to 
scratch floor surfaces — no strong alkalis to attack the 
oils in linoleum or other compositions. Armstrong's* 
Floor Cleaner is also used satisfactorily for washing • 
woodwork, painted walls, and wood or metal furniture. 
Although non-injurious, its action is quicker and more 
thorough than that of ordinary soap and water. 

LINOGLOSS APPLICATOR 

This convenient tool, consisting of a handle with a 
lamb's wool head, is made in two sizes for spreading 
Armstrong's Linogloss Wax in a thin, even film. 

The use of power-driven floor polishers will be 
found helpful if it is desired to produce a high gloss. 

CARE OF LINOLEUM 

In homes, apply a coat of Linogloss Wax as soon as 
the floor is installed. Go over the floor daily with a 
dry mop to remove dust and loose dirt. Spilled things 
may be wiped up with a damp cloth or mop. The pro- 
tective wax film should be renewed from time to time. 
When the floor is very dirty, wash with a solu- 
tion of Armstrong's Floor Cleaner and warm water. 
Rinse with clear water and apply a coat of Linogloss. 

In public build- 
ings, two appli- 
cations of Arm- 
strong's Linogloss 
Wax should be 
made to all new 
floors upon in- 
stallation and re- 
newed at inter- 
vals as needed. 



[343 



SHIPPING WEIGHTS OF ARMSTRONG'S FLOORS 



Gauge and thickness in inches 



Average Average 
crated crated wt. 

wt. per per roll 
Width sq. yd. of 30 
Yards in lbs. lin. yds. 



Battleship and Plain 

6 mm. (.235") 2 15.8 948 

%" (.187") 2 13.0 782 

i/ 8 " (.125") 2 8.8 527 

Medium (.095") 2 6.9 414 

Standard (.075") 2 5.7 340 

Jaspe 

%" (.187") 2 12.8 770 

1/ 8 "(.125") 2 8.5 509 

Medium (.095") 2 6.5 390 

Standard (.075") 2 5.3 316 

Cork Carpet 

y 4 " (.250") 2 9.7 582 

Marbelle 

%" (.187") 2 13.5 808 

Heavy (Vs") (.125") 2 8.7 522 

Medium (.095") 2 6.9 416 

Standard (.075") „ 2 5.5 331 

Monobelle 

Heavy (%*) (.125") 2 8.7 522 

Medium (.095") 2 6.9 416 

Standard (.075") 2 5.5 331 

Embossed Inlaid 

Heavy (%*) (.125") 2 8.2 490 

Medium (.095") 2 6.5 391 

Standard (.075") 2 5.3 318 

Straight Line Inlaid 

Heavy 0/ 8 ") (.125") 2 9.4 562 

Medium (.095") 2 7.4 446 

Standard (.075") 2 5.9 355 

Inlaid Linoflor 

(.079") 2 5.5 330 

Marbelle Linoflor 

(.070").. 2 4.3 261 



Gauge and thickness in inches 

Printed Linoleum 

(.070")... 

(.070") 



Width 
Yards 



Average Average 
crated crated wt. 

wt. per per roll 
sq. yd. of 30 
in lbs. Hn. yds. 



Passage Linoleum 
(.070") 



Quaker Floor Covering- 

(.070") 2* 

(.070") 3 

(.070") 4 

Quaker Passage Covering 

(.070") 2/3 

(.070") 1* 

Standard Floor Covering 

(.055") 2* 

(.055") 3 

(.055") .....4 



Standard Passage Covering 
(.055").... 



Rug Border 

(.053") . . .2/3* 

(.053")., . . 1* 

(.053") 2* 

Mastic Armoflor 

(.080") 1* 

(.080") 2 



Lining Felt 

(.050")... . 



4.8 
4.9 



.2/3 4.5 



.2/3 3.4 



2.7 
2.7 
2.7 

5.4 
5.4 



* Wrapped in heavy paper for shipment, not crated. 
jfWeight on the basis of 60-lineal-yard roll. 
ftJWeight on the basis of 50-lineal-yard roll. 



287 
583 

90 



3.6 


217 


4.2 


375 


4.1 


498 


4.2 


84 


3.6 


110 


2.9 


175 


3.4 


302 


3.4 


407 



69 

108ft 
162ft 
162 

162 
321 

53tft 






Shipping Weights of Armstrong's Custom-Craft Ready-Cut Linosets 



9" x 9" Linosets 

Heavy (%*) Gauge 

Medium Gauge 

Standard Gauge 

12" x 12" Linosets 

Heavy (Vs") Gauge 3.3 

Medium Gauge 

Standard Gauge 

18" x 18" Linosets 

Heavy (Vs") Gauge 

Medium Gauge 

Standard Gauge 



Weigh t per 
unit package in lbs 


3 -Color* 


4-Color-''-' 


1.9 

1.6 
1.4 




3.3 
2.8 
2.5 


4.1 

3.4 
3.0 


7. 

5.8 

5.2 


8.9 
7.3 
6.5 



Weigh t per 
unit package in lbs. 

18" x 24" Linosets 3-Coior* 4-Coior** 

Heavy (%*) Gauge 11.9 

Medium Gauge 9.8 

Standard Gauge 8.7 

24" x 24" Linosets 

Heavy (Vs") Gauge 12.4 15.8 

Medium Gauge 10.3 12.9 

Standard Gauge 9.2 11.5 

*Three-color Linosets in unit package containing three Linosets of the same 
design and gauge, in three alternate color combinations. 

**Four-color Linosets in unit package containing four Linosets of the same 
design and gauge, in four alternate color combinations. 



Shipping Weights of Armstrong's Lino wall 



Width and thickness in inches 

Patterns 700 to 738 and 

770 to 775 inclusive (.045") 

Roll — 1 yard wide 

Roll — 2 yards wide 

Standard Factory Unit — 1 -yard width* 
Standard Factory Unit — 2-yard width* 



Average Average 

crated wt. crated wt. 
per sq. yd. per roll or 

in lbs. unit package 



4.2 


63 


3.9 


118 


3.7 


22 


4.3 


26 



Width and thickness in inches 

Patterns 750 to 754 inclusive (.050") 

Roll — 1 yard wide 

Roll — 2 yards wide 

Standard Factory Unit — 1-yard width' 
Standard Factory Unit — 2 -yard width : 



Average 

era ted wt. 

per sq. yd. 

in lbs. 



4.5 
4.2 
3.8 
4.5 



' Full-Size Unit: 1-yard width — 2 pieces 3' x 9' — 6 square yards; 2-yard width — 1 piece 6' x 9' — 6 square yards 

Half-Size Unit: 1-yard width — 4 pieces 3' x 4-J^' — 6 square yards; 2-yard width — 2 pieces 6' x 4 J 2' — 6 square yards 
| All Standard Factory Units wrapped in heavy paper for shipment, not crated 



Average 

crated wt. 

per roll or 

unit package 



68 
126 

23 

27 



Note — Crated weights are average only, but accurate enough 
for estimating freight. There may be slight variations in the 



weight of crated rolls, due to permissible variations in gauge, 
differences in yardage of rolls, and in weight of crating lumber. 



344] 



■^H 



Shipping Weights of Armstrong's Rugs 

Packed in Cartons, Not Crated — Weight in Pounds 



8" 


X 


36" 


3' 


X 


W 


3' 


X 


4^' 


3' 


X 


6' 


3' 


X 


6' 


3' 


X 


9' 


3' 


X 


9' 


3' 


X 


12' 


4J# 


X 


w 


4^ J 


X 


4^ 



Quaker Standard 

(Carton of 12) 23 

7 

(Package of 3) 18 

9 

(Package of 3) . 24 

12 10 

(Package of 3) 35 28 

16 13 

11 

(Package of 3) 27 



Quaker 

414' x 6' 14 



6' x 9' 
6' x 12' 
7W x 9' 
9' x 9' 

x 103- 



9' 

9' 

9' 

12' 

12' 



x 12' 
x 15' 
x 12' 
x 15' 



.25 
.32 
.31 
.37 
.42 
.47 
.59 
.64 
.78 



Standard 

21 
26 
26 
31 
35 
39 
48 
52 
64 



Shipping Weights of Sundries 



Weight per 
package in lbs. 

Armstrong's Custom-Craft Dies 

Complete set 110 

Pounding plate 22 

Basa hammer v 4.5 

Copper facings for Basa hammer (2 in package) 2 

Wooden box 37 

Die No. 1 (left scroll) 6.5 

Die No. 2 (right scroll) • ■ 6.5 

Die No. 3 (3" star) 3 

Die No. 4 (5" star) 6-7 

Die No. 5 (rosette) 6.9 

Die No. 6 (3" circle) 2.9 

Die No. 7 (1 W circle) . . . .- 2.8 

Die No. 8 (chevron) 6.7 

Die No. 9 (leaf) - 4.3 

Die No. 10 (petal) 4.5 

Armstrong's Floor Cleaner 

Assorted carton (8 pints and 6 quarts) 29 

1-pint cans (24 in a carton) 36 

1-quart cans (12 in a carton) 32 

1-gallon can (1 in a carton) 10 

1 -gallon cans (4 in a carton) 40 

5-gallon can 48 

1 5-gallon drum 150 

30-gallon drum 290 

55-gallon drum 500 

Armstrong's Linogloss Wax 

Assorted carton (8 pints and 6 quarts with 10 — 2-ounce 

samples) 31 

1-pint cans (24 in a carton with 10 — 2-ounce samples) 39 

1-quart cans (12 in a carton with 10 — 2-ounce samples). ... 35 

3,9-gallon cans (6 in a carton) 30 

1-gallon can (1 in a carton) 10 

1-gallon cans (4 in a carton) 40 

5-gallon can • 48 

1 5-gallon drum ■ 1 50 

30-gallon drum 290 

55-gallon drum 500 

Armstrong's Brushing Lacquer 

1-pint cans (12 in a carton) 16 

1-quart cans (12 in a carton) 30 

1-gallon can (1 in a carton) 10 

1-gallon cans (4 in a carton) 37 

Armstrong's No, S-101 Linoleum Paste 

1-quart cans (12 in a carton) 47 

3-2-gallon cans (6 in a carton) 45 

1-gallon can (1 in a carton) 14 

1-gallon cans (4 in a carton) 56 

2-gallon can 28 

3-gallon can 42 

5-gallon can ■ 69 

30-gallon drum 423 

Armstrong's Lining Felt 

50-lineal-yard roll (36" wide) 53 

Armstrong's Sink-Top Lining 
50-lineal-yard roll (24" wide) 46 



Weight per 
package in lbs. 

Armstrong's No. S-126 Linowall Paste 

1-gallon can (1 in a carton) 14 

1-gallon cans (4 in a carton) 55 

3-gallon can 41 

5-gallon can . 69 

Armstrong's No. S-140 Wall Size 

1-gallon can (1 in a carton) 8 

1-gallon cans (4 in a carton) 32 

5-gallon can . . 40 

Armstrong's No. S-275 Asphalt Primer 

1-gallon can (1 in a carton) 9 

1-gallon cans (4 in a carton) 36 

5-gallon can 44 

30-gallon drum 274 

Armstrong's Linowall Accessories 

No. S-12 Linowall paste roller 1 

No. S-13 Linowall seam roller 44 

No. S-14 Tool for applying Linowall fillet strip 1 

No. S-15 J s " Linowall fillet strip (50 lineal feet in a carton) 1.75 
No. S-16 Linoleum cap strip, 1} 2 " wide, l /$" gauge, (30 lineal 

feet per package) 3.69 

No. S-17 Metal cap strip (4 — 6' lengths in a tube) 3.90 

Armstrong's Flash Type Cove and Base Accessories 

No. S-32 4)2" Metal inside corners (concave), each .2 

No. S-32 6" Metal inside corners (concave), each 26 

No. S-33 4}4" Metal outside corners (convex), each 26 

No. S-33 6* 
No. S-44 4 1 o' 
No. S-44 6" 
No. S-45 4^ 
No. S-45 6" 



Metal outside corners (convex), each 32 

End stops (right) 12 

End stops (right) 16 

End stops (left) 12 

End stops (left) 16 



Armstrong's No. S-250 Armoflor Cement 

1-gallon can (1 in a carton) 9 

1-gallon cans (4 in a carton) 37 

5-gallon can 46 

30-gallon drum 278 



Armstrong's Cements 

No. S-210 
Rustproof 



1-pint cans (32 in a box) 
1-quart can (1 in a carton) . . 
1-quart cans (12 in a carton) . 
1-gallon can (1 in a carton). . 
1-gallon cans (4 in a carton). 
5-gallon can 



4 
36 
12 
49 
60 



No. S-236 
Wa ter proof 

59 

4 
37 
12 
50 
63 



No. 
No. 
No. 
No. 
No. 
No. 
No. 



Miscellaneous 

S-60 Linogloss applicators — 9" (12 in a carton) 11.6 

S-61 Linogloss applicators — 6" (12 in a carton) 8.1 

S-70 150-pound linoleum roller 150 

S-71 75-pound linoleum roller 80 

S-81 Universal scriber • • ■ 4 

S-86 Long straightedge (3" x 75") 10 

S-87 Short straightedge (3" x 373 2") 5 



[345 



CONVENIENT TABLE SHOWING ROOM AREAS IN SQUARE YARDS WILL MAKE 
IT EASIER TO FIGURE APPROXIMATE LINOLEUM YARDAGE 



Length 
Feet — 

Width 
Feet, 


►6 


&H 


7 


7!i 


8 


8H 


9 


9V2 


10 


104 


11 


11 J/2 


12 


t2H 


13 


13 4 


14 


14 K 


15 


6^ 


4 


44 


453 


5 


5 4 


54 


6 


64 


b*i 


7 


7 4 


74 


8 


84 


8% 


9 


9% 


9% 


10 


6H 


4H 


43f 


54 


5 4 


5^ 


6 4 


6 4 


7 


7 a 


74 


8 


84 


%H 


9 4 


94 


934 


10,4 


10>/ 2 


10% 


7 


4^ 


5 ! ,; 


5 4 


5'V; 


&;* 


m 


7 


7 4 


7% 


s\4 


84 


9 


*>H 


9h' 


104 


10 4 


11 


11,4 


11% 


7 l A 


5 


53 •■} 


5?o 


6', 


6 4, 


74 


7 4 


8 


m 


%% 


94 


94 


10 


10 4 


104 


UH 


11% 


124. 


ny 2 


8 


5K 


5% 


6' 4 


6? :t 


m 


74 


8 


8 4 


9 


94 


9\; 


10 4 


104 


UK 


114 


12 


124 


13 


13% 


SM 


5^:i 


6 Mj 


64' 


74 


7?;i 


84 


84 


9 


9 4 


10 


10, 'i 


n 


UH 


114 


124 


I23 4 " 


13 H 


13 M 


i*H 


9 


6 


6H 


7 


7 4 


8 


8 4 


9 


9 4 


10 


104 


11 


114 


12 


12 4 


13 


13 4 


14 


14 4 


15 


9 «, 


6^ 


7 


7 4 


8 


84 


9. 


9 4 


1045 


Wi 


1 1 \ ,i 


11% 


124 


l.2« 


13 4 


13M 


14', 


14** 


15% 


15% 


10 


6S 


7)4 


T, 3 ,' 


84 


9 


9M 


10 


io,4 


114 


11% 


12 <4 


12 % 


134 


14 


14 ! ■> 


15 


15 4 


164 


16% 


10 M 


7 


7* 3 


8'.r 


W 


94 


10 


10 4 


n 4 


u% 


124' 


12% 


13 4 


14 


14% 


15K 


15H 


164i 


17 


17 H 


11 


7i, ;j 


8 


84 


9,4 


9H 


10 4 


» 


114 


12 M 


124 


13 4 


144 


144 


154 


10 


16 4 


17H 


17M 


mi 


11 l A 


7' 2 ;i 


84 


9 


94 


10', 


" 


II ', 


12 4 


12- r ' ( - 


13 4 


144 


14:4 


154 


16 


16>4 


17 H 


18 


18% 


19% 


12 


8 


%% 


9 4 


10 


104 


114 


12 


124 


134 


14 


144 


154 


16 


16>3 


17% 


18 


18% 


19% 


20 


12 K 


84 


9>g 


m 


104 


im 


11% 


12H 


13 4 


14 


144 


154 


16 


164 


17 4 


18,4 


18^ 


194 


20 4 


|20« 


13 


8? 3 


9,4 


mi 


10;V> 


im 


124 


13 


13^ 


144 


154 


16 


164 


174 


i&M 


1S?6 


19.4 


20^ 


21 


21% 


13 H 


9 


9M 


10 M 


11 H 


12 


«K 


13 4 


MX 


15 


15 U 


16 4 


17 H 


18 


wu 


191 , 


20 H 


21 


21 H 


22 M 


14 


9H 


10) i 


a 


HH 


12 4 


\ZU 


14 


i4? f ; 


1*H 


164 


174 


18 


18% 


19 4 


20 4 


21 


21% 


22% 


23% 


14 M 


9?4 


10 H 


Wi 


124 


13 


13 X 


14 4 


154 


164 


17 


17 3 4 ' 


184 


194 


2&H 


21 


21 H 


22% 


23 4 


244 


15 


10 


10^6 


n% 


12H 


134 


144 


15 


15?g 


164 


17 4 


18,4 


194 


20 


20-4 


21% 


22 H 


23% 


24% 


25 



HOW TO USE THIS TABLE FOR ROUGH ESTIMATES 



EXAMPLE : To find the square yardage of a room 
11 3^ feet long and 13 ]/ 2 feet wide, find \\y 2 feet 
in the top row of figures, and 133^ feet in the leftmost 
row. These rows join at the box marked 17J^, which 
represents the area of the room in square yards 
and approximately the amount of material required. 
These yardage figures are accurate enough for quick 



estimates when a customer asks, " About how much 
will it cost?" They should not be considered a final 
estimate, however, because they do not include waste 
for cutting and matching pattern, nor do they allow 
for special work such as Linosets, Linostrips, or bor- 
ders. How to prepare an accurate working estimate is 
explained in our "Handbook for Linoleum Mechanics." 



TABLE OF ROLL YARDAGE* 



Square Yards 

Min. Max. 

All Plain Linoleum 2 yards wide .30 663^ 

All Jaspe Linoleum 2 yards wide . 30 66 J 4 

Cork Carpet 2 yards wide 28 66^ 

All Marbelle Linoleum 2 yards 

wide , .40 663 2 

All Monobelle Linoleum 2 yards 

wide 40 663^ 

All Inlaid Linoleum 2 yards 

wide 40 66}4 

Inlaid Linoflor 2 yards wide ... 40 66}4 

Marbelle Linoflor 2 yards wide. 40 663-2 

Printed Linoleum 2 yards wide. 40 66^ 

Printed Linoleum 4 yards wide. 60 133 

*Single rolls can not he supplied larger 



Square Yards 
Min. Max. 
Quaker Floor Covering 2 yards 

wide 50 66}^ 

Quaker Floor Covering 3 yards 

wide 50 100 

Quaker Floor Covering 4 yards 

wide 60 133 

Standard Floor Covering 2 yards 

wide 40 663^ 

Standard Floor Covering 3 yards 

wide 45 100 

Standard Floor Covering 4 yards 

wide 60 133 

Rug Border 2 yards wide 40 70 

Mastic Armoflor 1 yard wide. . .20 3334 
Mastic Armoflor 2 yards wide. .40 663^ 

Linowall 1 yard wide 15 33 % 

than the maximum shown. 



Square Yards 
Min. Max. 

Linowall 2 yards wide . 20 33 

All Linowall Standard Factory 

Units, Full-size 6 6 

All Linowall Standard Factory 

Units, Half-size 6 6 

Linear Yards 

Min. Max. 
Rug Border 24 inches wide .... 30 70 

Rug Border 36 inches wide. . . .30 70 

PassageLinoleum24incheswide. 20 33 
Quaker Passage Covering 24 

inches wide 20 33 

Quaker Passage Covering 36 

inches wide 20 33 

Standard Passage Covering 24 

inches wide 20 33 



346 



THREE SIMPLE FORMS FOR MEASURING, ESTIMATING, AND INSTALLING 
INSURE COMPLETE PROFIT-CONTROL ON EVERY JOB 




Three simplified forms that insure efficient control 
of every stage of a linoleum, felt-base, or Linowall job 
are available to Armstrong merchants as a basic part 
of Armstrong's Job Control Plan. This plan, which 
was developed after extensive research by the Arm- 
strong Bureau of Retail Merchandising, is described 
in a 2 2 -page book that will be furnished without charge. 

The forms shown here, which can be supplied in 
handy pads at nominal cost, provide a convenient 
means of assembling the necessary data for : (1) meas- 
uring, (2) estimating, (3) installing, and (4) computing 
labor costs, material costs, and profits on every job. 

They are so simple that no extra clerical work is 
required to employ them profitably. A free set, for 
examination, will be sent to Armstrong merchants. 

The first form — the Measure Sheet — makes it easy 
and convenient for the measurer to report all facts 
that will be required by the estimator, including a 
sketch of the job and a review of special work or 
special materials required to complete the job. The 
Estimate Sheet makes it impossible to overlook the 
cost of sundries, travel, overhead, and other factors, 
often forgotten. The Installation Sheet, in addition to 
furnishing a list of materials and instructions to the 
mechanic, also contains a time report that permits the 
merchant to compare the efficiency of his laying crews 
and detect whether labor is a source of profit or loss. 



Questions Code Word 

How soon can yon ship? Obaaz 

How many rolls can you furnish''' Obada 

Can you supply if wanted? Obdli 

Can you furnish and at what price? Obebt 

Answers 

Can ship immediately Izgux 

Have shipped by freight on Izign 

Have shipped by express on Izikt 

Cannot ship at present but expect to be able 

about Izkik 



Miscellaneous 

Ship by truck Oaswe 

Wire if you can supply or not Obaho 

Write if you can supply or not Obaje 

If you cannot supply at once wire fully. . , Obalc 
If you cannot supply at once write fully.. . Obanj 
Send rolls nearest to quantity ordered. . . . Obarx 

Start tracer for shipment of Obavi 

Ship by express as soon as possible Obblt 

Ship by freight as soon as possible Obblk 

Record order and wire earliest shipment ... Oucky 

Add to order being shipped Obedy 

Advisc when order is shipped Ohegs 

Include car now moving following 

patterns - Obfla 

Additional order car in mail must 

be included . Obidu 

For use on one job ship closest to and no 

less than the following yardage Oeupii 

Include near not less than Ofamo 

Wire probable date of shipment. Omdwi 

Mail probable date of shipment Qmeac 

Wire if car has been shipped O.veem 



QUESTIONS, ANSWERS, AND SUNDRIES 

Sizes and Widths 



Code Word 

%4? Wide Oesep 

1 Yard Wide Oesim 

2 Yards Wide Oesxi 

3 Yards Wide. Oesos 

4 Yards Wide Oesul 

18" x 36" Oetap 

3' x \y 2 ' ■ • - • Oetej 

3'x6' Oetga 

3' x 9' Odaiii 

S' x 12'. , Odalc 

±14' **%' • Oetox 

4^j' x 6' - - ■ Oetud 

6'x9',.. Oetve 

6' x 12' - Get wo 

iy 2 ' x 9' . Oecav 

9'x9' Oeuct 

9' x 10M' • Oecff 

9' x 12' - Oeugz 

9' x 15' Oeuio 

12' x 12' Oeuxx 

12' x 15' ■ Oedob 



Sundries 

Cement, Armoflor, No. S-250, 1-gal. ca 



. Omcka 



1 per carton. 
Cement, Armoflor, No. S-250, 1-gal. cans, 

4 per carton Omcov 

Cement, Armoflor, No. S-250, 5-gal. can.. .Omcul 
Cement, Armoflor, No. S-250, 30-gal. drum.OMCYii 
Cement, Waterproof, No. S-236, 1-qt. can, 

1 per carton. Oloos 

Cement, Waterproof, No. S-236, 1-qt. cans, 

12 per carton Owibd 

Cement, Waterproof, No. S-236, 1-gaL can, 

1 per carton Owigg 



Code Word 

Cement, Waterproof, No. S-236, 1-gal. cans, 

4 per carton Owija 

Cement, Waterproof, No. S-236, 5-gal. can. O wile 
Cleaner, Floor, Assorted carton (8 pts. and 

6 qts.) Oalyz 

Cleaner, Floor, 1-pt. cans, 24 per carton,. . Oaled 
Cleaner, Floor, 1-qt. cans, 12 per carton.. .Oalik 

Cleaner, Floor, 1-gal. can, 1 per carton Oalof 

Cleaner, Floor, 1-gal. cans, 4 per carton.. .Oalih 

Cleaner, Floor, 5-gal. can Oaxov 

Cleaner, Floor, 15-gal. drum O.vxts 

Cleaner, Floor, 30-gal. drum Oaxyx 

Cleaner, Floor, 55-gal, drum Oaoav 

Felt, Lining, 36 inches wide Owkfi 

Paste, Linoleum, No. S-101, }4-ga]. cans, 

6 per carton Owgpa 

Paste, Linoleum, No. S-101, 1-gal. can, 

1 per carton. Owguc 

Paste, Linoleum, No. S-101, 1-gal. cans, 

4 per carton Olola 

Paste, Linoleum, No. S-101, 5-gal. can Oepti 

Paste, Linoleum, No. S-101, 30-gal. drum.OwiAC 
Paste, Linowall, No. S-126, 1-gaL can, 

1 per carton Otoxn 

Paste, Linowall, No. S-126, 1-gal. cans, 

4 per carton - Otoob 

Paste, Linowall, No. S-126, 5-gal. can. . . . . Otoph 
Wax, Linogloss, Assorted carton (8 pts. 

and 6 qts.) Oalam 

Wax, Linogloss, 1-pt. cans, 24 per carton. . Opciiy 
Wax, Linogloss, 1-qt. cans, 12 per carton. . Opcis 
Wax, Linogloss, l A-£Vk\. cans, 6 per carton. Oakuy 
Wax, Linogloss, 1-gal. can, 1 per carton. . .Opcuw 
Wax, Linogloss, 1-gal. cans, 4 per carton. .Opdiy 
Wax, Linogloss, 5-gal. can, 1 per carton.. .Opeaj 

Wax, Linogloss, 15-gal. drum Oamyd 

Wax, Linogloss, 30-gal. drum Oaxad 

Wax, Linogloss, 55-gal. drum. Oanec 



;347] 



DECODING INDEX 



Gauge, 

Code B'«J'*> 

Word Pattern or Size 



Aiboc 5501 Stand. 
Aibik 5491 
Aibyk 5570 
AicaJ 5571 

Aicim 5580 

Aicod 5591 

Aicro 55 9*2 

Aideh 5532 

AlDOL 5530 

Aioit 5531 

Aikeh 5040 
Aikil 5041 

Aikme 5642 
Aikot 5650 

Aikpa 5651 

Aikus 5052 
AlLAl- 5000 

Ailbt 5610 

Ailci 5601 

Aimed 5660 
Aimow 5661 
Aimrc 5662 

Aimsn 5670 
Aimvo 5671 
Aim we 5672 
Aiombma 5352 
Amber 6350 Heavy 
Am Bin 0351 
Amceo 0360 
Amcim 0301 
Amcim 6383 
Amcvi 6384 

Ameoh 6390 
Amei-e 6291 
Amfaw 6370 
Amfdi 6371 
Amfhu 6373 
Amfor 0371 
AMJAW 6300 
Amjez 0310 
Amolvta 6340 
Amoewii* 6300 
Amombgt i.Ho-2 
Ampfl- 63S0 
Ampnf 0363 
Arcbi 093 3 yds. 

Arcbu 090 

Arciv 091 

Arcs v 093 

Arcol 090 1 yd. 

Arcpm 091 

Arcqx 093 

Arcso 093 

Asdto 247 Heavy 

Aselm 660 

Ash by 683 

As li ix 683 

Asiilo 680 

Asiimu 690 

Asniis 091 

Ash wo 693 
Asibloz 350 
Asicacii 246 
Aseew 670 

Aslxo 673 

Aslob 071 

Astuc 602 

Aswoc 13033 

B 

Beamu 3401 Med. 

Beath 3403 

Beawy 3350 

Becod 3381 

Bedxy 3430 



Code 
Word 

Bedol 

Bedso 

Beg ax 

Begot 

Beiga 

Bepxi 

Bepyf 

Beral 

Bewaf 

Be wit 



Gauge, 

Width, 
Pattern or Size 

3431 
3433 
3410 
3413 
3361 
3380 
3381 
3290 
3390 
3392 




Daibulv 13020 Heavy 
Dbcay 14290 Med. 
Dbceu 14391 
Dbcko 14303 
Dbcla 14303 
Dbcod 14292 
Dberf 14353 
Dbfar 14300 
Dbibyko 14011 
DuiNU 14373 
Dbixy 14371 
Dbiol 14370 
Dbisume 14160 
Dbxov 14350 
DsARX 0013 Stand. 
DsAZA 0408 
Dsbon 0356 
Dscre 0080 
Dscuz 0681 
Dsdaw 0415 
Dsecx 0437 
Dsedo 0435 
Dsegr 0436 
Dseiis 0437 
Dsfat 0375 
Usfey 0370 
Usfid 0377 

Dsfyl 0634 
Dsicayu 0386 
Dsnak 0458 
Dsxku 0455 
D&NOT 0456 
Dsxbb 0457 
Dsomaod 0382 






[348 



DECODING INDEX (Continued) 





Gouqc, 




Gauge, 




Gauqe, 




Gauge, 




Gauae , 




Gauge, 
Width, 


Code 


Width. 


Code 


Width, 


Code 


Width, 


Code 


Width, 


Code 


Width, 


Code 


Word Pattern or Size 


Word Pattern or Size 


Word Pattern or Size 


Word Pattern or Size 


Word Pattern or Size 


Word Pattern or Size 


Frvub 


11020 7|x9 


Mablu 


024 Med. 


Matoii 


021 Stand. 


Ogiiek 


7 Med. 


0\'YAG 


21 Stand. 


Qrdio 


4706 3x12 


Frwat 


11620 0x0 


Mabof 


024 Stand. 


Matpu 


032 Med. 


Ojabi 


5 Ys" 


Owe ay 


20 Ys" 


Qrdjm 


4766 3x9 


Frwom 


11620 OxlOi 


Mabox 


03 Stand. 


Mats a 


032 Stand. 


Ojact 


9 W 


OWEEG 


26 Med. 


Qrdkg 


4705 12x15 


Fhwyh 


11020 9x12 


Mabut 


018 Stand. 


Matuv 


00 Stand. 


O.TADE 


5 Med. 


OWEKU 


28 Ys" 


Qrdlf 


4705 12x12 


Frxeg 


11620 9x15 


Mabym 


03 Med. 


Matuw 


021 Med. 


Ojaeg 


5 Stand. 


OWEEC 


29 Ys" 


Qrdmc 


4765 9x15 


Fryfi 


11021 6x9 


Mac a p 


04 Heavy 


Matwa 


021 Heavy 


Ojafo 


o Ys" 


Owfad 


27 W 


Qrdxa 


4765 9x12 


Fbtna 


11621 7£x9 


Macds 


04 Med, 


Maudo 


017 Stand. 


Ojaiid 


6 Med. 


OWFEP 


27 Med. 


Qreei 


4507 3x9 


FltYPK 


11021 0xl0\ 


Macet 


04 Stand. 


Ma wad 


035 Heavy 


Ojaka 


6 Stand. 


OWFUR 


28 Med. 


Qrefj 


4507 3x12 


FltYlT 


11021 9x12 


Macfu 


010 Heavy 


Mawbf 


035 Med. 


Ojalo 


7 Stand. 


OWFYG 


29 Med. 


Qregl 


4567 12x12 






Machw 


019 Med. 


Maw co 


035 Stand. 


Ojaiid 


10 Stand. 


OWIRS 


11 Med. 


Qreiik 


4507 12x15 




L 


Macix 


00 Heavy 


Mayxy 


08 Stand. 


Ojaxu 


9 Stand. 


OWISY 


11 Ys" 


Qreif 


4606 3x9 






Macjy 


019 Stand. 


Mayod 


00 Stand. 


Ojaof 


11 Stand. 


OWIDJ 


10 Med. 


Qreje 


4000 3x12 


Lfcen 


18065 2 yds. 


Macla 


031 Heavy 


Mlhax 


1900 2 yds. 


Ojara 


16 Stand. 


OWIZT 


10 Ys" 


Qrekd 


4600 12x12 


Lfueg 


18068 2 yds. 


Mac mb 


031 Med. 


Mlhbe 


1001 2 yds. 


Ojash 


011 Stand. 


Own an 


48 Stand. 


Qrelc 


4006 12x15 


Lfiiit 


18009 2 yds. 


Macxc 


031 Stand. 


Mliico 


1902 2 yds. 


Oefax 


25 Stand. 


OWUBM 


40 Ys" 


Qremt 


4635 3x9 


Lfhuk 


18141 2 yds. 


Ma i). vi 


017 %» 


Mlhil 


1903 2 yds. 


Oefda 


26 Stand. 


Owuco 


49 Med. 


Qrenu 


4635 3x12 


Lfnal 


18170 2 yds. 


Madao 


021 


Mijiot 


1905 2 yds. 


Oefem 


40 Stand. 


Owetds 


49 Stand. 


Qreov 


4035 12x12 


Lfnbu 


18171 2 yds. 


Mad ah 


025 Heavy 


Mlhpa 


1906 2 yds. 


Oefho 


41 Stand. 


OWUEJ 


47 Stand. 


Qrepw 


4035 12x15 


Lfxco 


18172 2 yds. 


Mad ay 


025 Med. 


Mi.ihh 


1004 2 yds. 


Olfij 


42 Stand. 


OwunY 


43 Stand. 


Qreqx 


4636 3x9 


Lfxhi 


18173 2 yds. 


tMaday 


025 Stand. 


M Ell VI 


1907 2 yds. 


Oefog 


46 Stand. 


Owuis 


28 Stand. 


Qrery 


4686 3x12 


Lfnpa 


18180 2 yds. 


Madhe 


020 Heavy 


MoilAT 


046 Heavy 


Oetes 


19 %» 


OWDKI 


34 Ys" 


Qresz 


4636 12x12 


Lfnrc 


18181 2 yds. 


Ma due 


026 Med. 


Moiibo 


043 Heavy 


Ompex 


46 


Owdod 


34 Med. 


Qretm 


4636 12x15 


Lpnsd 


18182 2 yds. 


Madbd 


026 Stand. 


Moiicy 


040 Heavy 


Osuxg 


24 W 


OWDTA 


34 Stand. 


Qreun 


4665 3x9 


Lfrbl 


18190 2 yds. 


Madeh 


028 Heavy 


Moimu 


045 Heavy 


Osuoj 


24 Med. 






Qrevo 


4605 3x12 


Lfrcm 


18191 2 yds. 


Ma i) ei 


028 Med. 


MOHEA 


044 Heavy 


OSURSI 


24 Stand. 




Q 


Qrewp 


4005 12x12 


Lfkeo 

LSAFU 

LSAGT 


18192 2 yds. 
025 Heavy 
925 Med. 


MADEJ 

Masai 1 

Maedg 


028 Stand. 
07 Heavy 
07 Med. 


MOHEF 

MiiHVIi 
MOMBT 


042 Heavy 
041 Heavy 

041 Med. 


()srsn 

OsUTZ 

Osuuv 


30 Ys" 

30 Med. 
30 Stand. 


Qraab 
Qrabu 
Qracd 
Qradr 

Qraef 
Qrafg 
Qragw 
Qrahx 


4727 3x9 
4727 3x12 
4695 3x9 

4727 6x0 
4695 3x12 
4695 6x9 


Qhexq 
Qrfaz 
Qrfby 


4065 12x15 
4776 7£x9 

4075 0x0 


Lsaix 

L.SAKY 
L.SALZ 


925 Stand. 

926 Heavy 
926 Med. 


Ma edi 
Maeej 
Maefk 


07 Stand. 
010 Heavy 
010 Med. 


Momcu 

MOMEB 

Momgl 


043 Med. 
040 Med. 

044 Med. 


Osuvo 
Oscwe 
Osuxi 


33 K" 
33 Med. 
33 Stand. 


Qhfco 
Qrfdx 

Qrfed 


4675 7|x9 
4776 6x9 
4675 9x9 


LSAMD 
LsANK 


920 Stand. 
927 Heavy 


Maegl 
Maehm 


010 Stand. 
020 Heavy 


MoMHO 
MOMNZ 


046 Med. 
042 Med. 


OsUYF 

OSYAF 


37 Ys" 
37 Med. 


4727 7§x9 
4727 9xl0i 


Qrfgu 
Qrfiit 


4776 3x12 f 
4776 3x0 


Lsaoj 


927 Med. 


Maeix 


020 Med. 


Mombs 


045 Med. 


O.SYBT 


37 Stand. 


Qrau 


4005 7|x9 


Qrflk 


4035 0x15 


LsARG 


027 Stand. 


Maejo 


020 Stand. 


Mosax 


045 Stand. 


OsYCH 


38 W 


Qrajk 
Qrake 
Qrabu 
Qramx 

Qua ny 


4095 9x9 


Qrfwg 


4706 12x15 


LsBYD 

Lscai> 


932 Heavy 
932 Med. 


Maekp 

Ma E.MR 


023 Heavy 
023 Med. 


MOSBA 
MOSDE 


040 Stand. 
043 Stand. 


OSYDA 

OsYEW 


38 Med. 
38 Stand. 


4695 9x10^ 
4095 9x12 


Qrfxe 
Qrfyc 


4760 12x12 
4706 0x15 


Lscec 
Lscov 


932 Stand. 

933 Heavy 


Ma eot 

MaEHW 


023 Stand. 
08 %" 


MOSH.M 

Mosif 


044 Stand. 
040 Stand. 


OsYGE 
OSYIR 


39 Ys" 
39 Med. 


4095 9x15 
4727 9x12 


Qrfzij 
Qrgjx 


4766 0x12 
4675 3x9 


Lscus 


933 Med. 


MaESY 


06 Med. 


Mosob 


041 Stand. 


O.SYMP 


39 Stand. 


Qraop 


4695 12x12 


Qrgko 


4675 3x12 


Lscyx 


933 Stand. 


Maety 


032 %» 


Mosvu 


042 Stand. 


OSYXD 


44 W 


QSAPQ 

Qraqz 

Qrath 

Qrauc 

Qrava 

Qrawo 

Qraxe 

Qrayv 

Qrazi 

Qruiiu 

Qrbig 

Qrbyd 

Qrcac 

Qrcbp 

Qrccq 

Qrcdr 

Qrces 

Qrcft 

Qrcgf 

Qncnc 

Qhciii 

Qrcji 

Qrckj 

Qrclk 

Qrcol 

Qrcsm 

Qrctx 

Qrcut 

Qrcvo 

Qrcwu 

Qrcxv 

Qrcyw 

Qrczx 

Qrday 


4695 12x15 


Qrgxj 


4725 3x9 


LSDAK 

Lsdid 

L.SDLA 
LSFAL 
LSFBM 

Lsfcx 

LSFDO 
LSFEP 
I/SFFQ 
LsFGR 

Lsfus 

LsFIT 

Lsfju 
Lsfkv 

L.SFLW 
L.SFMX 
LsFNY' 
LsGDA 
LsGEW 

Lsgji 

L.SGLT 

Fsnisr 

LsilCV 

Lsiidw 
Lsiiex 

LsiIFY 
IiSHGZ 

LslIHA 

Lsiiib 
Lsiijc 
Lsiikd 

Lshli: 
LsnMF 


934 Heavy 
934 Med. 
934 Stand. 

937 Heavy 
037 Med. 
037 Stand. 

938 Heavy 
938 Med. 

938 Stand. 

939 Heavy 
030 Med. 
930 Stand. 
040 Heavy 
040 Med. 

940 Stand, 

941 Heavy 
941 Med. 

941 Stand. 

942 Heavy 
042 Med. 

942 Stand. 

943 Heavy 
943 Med. 

943 Stand. 
044 Heavy 
044 Med. 

944 Stand. 

945 Heavy 
945 Med. 
945 Stand. 
94G Heavy 
940 Med. 
940 Stand. 


Ma eya 
Maewr 

MaFDE 

Mafgu 
Mafiis 
Magaw 
]Magbi 
Mag co 
Magiiy 
Magik 
Mag en 

INI AG MB 

Magxs 
Magol 
Mag ob 
Magsii 
Maguk 
Mabtbn 
Maiico 

M All DP 

Maher 
Mahfe 
Mahgi 
Maims 
Maiiku 
Maida 
Mated 
Maibc 
Maoiis 
Maoxu 
Masyc 
Mataj 
Mat da 


033 
034 

030 Heavy 
030 Med. 
030 Stand. 
013 Heavy 
013 Med. 
013 Stand, 
015 Heavy 
015 Med. 

015 Stand. 

016 Heavy 
016 Med. 
039 Heavy 

016 Stand. 
039 Stand. 
030 Med. 
033 Heavy 
033 Med. 

033 Stand. 

034 Heavy 
018 Heavy 
018 Med. 
034 Med, 
034 Stand. 

01 Stand. 

017 Heavy 

017 Med. 

018 %" 
00 

01 Heavy 
01 Med. 
08 Heavy 


Oatabs 

Oatack 

Oavvac 

Oavyez 

Obeib 

Obeef 

Obexz 

Obmek 

Obmum 

Obods 

Obofu 

Obyff 

Obyje 

Obyeg 

Obyob 

Obysp 

Obyux 

Obyxo 

Obzar 

OcAEB 

Ocaif 

OcAMM 
OCAPA 

Odqco 
Odrev 
Ofkit 
Ofvid 
Ofvdz 
Ofxod 
Ofyek 
Ogbak 


O 

13 %" 
10 

25 

25 y s " 

20 

21 " 

22 
14 

14 Med. 
23 Ys" 
23 Med. 
40 W 

40 Med. 

41 w 

41 Med. 

42 Ys" 

42 Med. 

43 W 
43 Med. 
46 W 

46 Med. 

47 Ys" 

47 Med. 

31 M" 

32 W 
25 Med. 

48 W 
48 Med. 

on Ys" 

011 Med. 
4 %" 


OsYOZ 

OsYPS 

OSYRN 

O.SYSM 

OSYTI 

Osi'UC 

OSYVC 

OSYWV 

OSYXD 

Otaae 

Otact 

Otadu 

Ota ex 

Otaip 

Otaks 

Otalf 

Otamm 

Otaox 

Otapo 

Otauz 

Otawy 

Otayb 

Otaza 

Otbay 

Otbeii 

OVIEK 
OviFE 
OVMEV 

Ovozi 

OVRIJ 
OVRON 
OvRUII 
OVTAX 


44 Med. 

44 Stand. 

45 Yd' 
45 Med. 
45 Stand. 

9 Yd' 
9 Med. 
8 W 
8 Med. 

13 Ys" 

13 Med. 

15 %" 

15 Ys" 

15 Med. 

16 Ys" 
10 Med. 

17 W 
17 Ys" 
17 Med. 

19 Ys" 
10 Med. 
27 Stand. 
12 %» 

12 W 
12 Med. 
23 Stand. 
29 Stand. 
27 Ys" 

20 mm. 

20 %» 
22 %" 

21 W 
20 Med. 


4727 12x12 
4035 6x9 
4035 7^x9 

4035 9xl0£ 

4635 0x12 

4636 0x9 
4636 7^x9 

4036 9x0 
4705 6x9 
4636 9xlOJ 
4636 9x12 

4727 12x15 
4675 9x10^ 
4675 9x12 
4675 9x15 
4675 12x12 
4675 12x15 

4728 3x9 
4728 3x12 
4728 6x9 
4728 7|x9 
4728 9x10^ 
4728 0x12 
4728 12x12 
4728 12x15 
4765 3x0 
4831 9x9 
4765 3x12 
4765 6x0 
4765 7£x0 

.4765 0x0 

4765 9x1 Of 

4766 9xl0| 


Qrgom 

Qrgpi 

Qrgqh 

Qrgrg 

Qrgsf 

Qrgte 

Qrgvd 

Qrgxc 

Qrgyb 

Qrgzy 

Qriift 

Qriigv 

Qrhix 

Qriijz 

Qhhxb 

Qrhor 

Qrhou 

Qriioy 

Qriipa 

Qrhpi 

Qrhit 

Qrhbd 

Qriise 

Qrhtf 

Qhiac 

Qribz 

Qricf 

Qridx 

Qriev 

Qrifu 

Qrigy 

Qriiit 

Qriir 


4725 8x1? 
4725 6x9 
4725 7£x9 
4725 9xl0£ 
4725 9x12 
4725 12x12 

4725 12x15 

4726 3x0 
4720 3x12 
4831 9x15 
4725 9x9 

4725 9x15 

4726 9x9 
4726 9x15 
4770 9xl0£ 
4006 6x9 
4006 7^x9 
4600 9x9 
4006 9xl0| 
4006 9x12 
4606 0x15 
4776 9x12 
4776 12jc12 
4776 12x15 
4726 0x0 
4737 6x12 

4726 7Jx9 
4735 6x12 
4728 6x12 

4727 6x12 
4726 9xl0i 
4720 6x12 
4725 6x12 






Matew 


09 Heavy 


Ogbdx 


4 Ys" 


OVTEJ 


22 Med, 


Qrdbv 


4766 9x9 


Qrijg 


4720 9x12 




M 


Matge 


08 Med. 


Ogbhr 


4 Med. 


OVTHY' 


21 Med. 


Qrdct 


4766 7^x9 


Qriko 


4695 6x12 


Maaw 


\ut 03 Heavy 


Matir 


09 Med. 


Ogbrb 


4 Stand. 


OVDTA 


20 Stand. 


Qrdes 


4630 9x15 


Qrild 


4635 6x12 


Mabik 


024 Heavy 


Matey 


032 Heavy 


Ogham 


7 Ys" 


OvUVE 


22 Stand. 


Qrdiiq 


4766 6x9 


Qrimh 


4726 12x12 



[349 



DECODING INDEX (Continued) 



Code 
Word 


Pattern 


Gauqe, 
Width, 
or Size 


Code 
Word 


Pattern 


Gauqe, 
Width, 
or Size 


Code 
Word 


Pattern 


Gauqe, 
Width, 
or Size 


Code 
Word 


Pattern 


Gauqe, 
Width, 
or Size 


Code 

Word Pattern 


Gauqe, 
Width, 
or Size 


Code 
Word 


Pattern 


Gauge. 
Width, 
or Size 


Qrixj 


4726 


12x15 


Qrlkv 


4747 


9xl0i 


Qrojx 


4787 


7|x9 


Qrqxw 


4790 


12x15 


Qryed 


4990 


7^x9 


Tfexv 


11122 


4 yds. 


Qriol 


407a 


6x12 


Qrllu 


4747 


9x12 


Qroko 


4787 


9x9 


Qrqox 


4797 


3x9 


Qryfs 


4990 


9x1 Oh 


Tfeow 


12280 


4 yds. 


Qrii'K 


4735 


3x9 


Qhlmc 


4747 


9x15 


Qrolp 


4787 


9xl0i 


Qrqpy 


4797 


3x12 


Qryjo 


4990 


9x12 


Tfesa 


12370 


2 yds. 


Qriqm 


4735 


3x12 


QkLOX 


4747 


12x12 


Qrooq 


4787 


9x12 


Quqqz 


4797 


0x9 


Qrzib 


4990 


9x9 


Tfetb 


12370 


3 yds. 


Qrirx 


4735 


6x9 


Qrlpl 


4747 


12x15 


Quoi'R 


4787 


9x15 


Qhqra 


4797 


0x12 


Qrzko 


4990 


9x15 


Tfeuc 


12370 


4 yds. 


Qrisi 


4605 


6x12 


Qrlqg 


4755 


3x9 


QrOQ5 


4787 


12x12 


Qrqsb 


4797 


7§x9 








Tflcu 


12410 


2 yds. 


Qhite 


4030 


6x12 


Qrlrf 


4755 


3x12 


Qhost 


4787 


12x15 


Qrqtc 


4797 


9x9 








Tfldg 


12410 


3 yds. 


Qbiub 


4060 


6x12 


Qrltd 


4755 


6x9 


Qrouv 


4788 


3x9 


Qrqud 


4797 


9x104 




R 




Tri.Ec 


12410 


4 yds. 


Qriyp 
Qriwq 


4735 
4735 


7|x9 

9xl0\ 


Qhlwb 
Qhlya 


4755 
4755 


7§x9 
9x9 


Qrowx 
Qroxw 


4788 
4788 


0x9 
3x12 


Qhqve 
Qbqwf 


4797 
4797 


9x12 
9x15 


Rbecb 
Rbeds 
Rbeix 
Reel a 
Rbemb 
Rbexc 
Rbeod 
Rbesu 


5!) 
5? 
57 
57 
58 

58 
58 
59 


2 yds. 
24" 
30" 
2 yds. 
24" 
36" 
2 yds. 
36" 


Tflgd 
Tflja 


12411 

12411 


2 yds. 

3 yds. 


Qrixs 
Qriya 
Qbizw 

Qrjam 
Qrjay 
Qrjbo 


4735 
4507 
4735 
4065 
4735 
4005 


9x12 

6x12 

12x12 

6x9 

12x15 

7ix9 


Qrmaf 

Qrmbg 
Qrmcii 
Qrmdi 
Qr.mej 
Qrxae 


4755 
4755 
4755 
4755 
4755 
4746 


9xl0i 

9x12 

9x15 

12x12 

12x15 

0x12 


Qroym 
Qhoza 
Qrpco 
Qri'dr 
Qrpeb 
Qrpfg 


4831 
4831 
4831 
4831 
4831 
4831 


4£x4* 

4ix0 

3x9 

3x12 

12x12 

12x15 


QliQXG 

Qrqyh 

Qrqzi 

Qrral. 

Qrrbm 

Qbbcn 


4797 
4797 
4805 
4805 
4805 
4805 


12x12 

12x15 

3x9 

3x12 

0x9 

0x12 


Tflxw 
Tflot 
Tflhs 
Tflwx 
Tfmdu 
Tfmed 


12411 
12412 

12412 
12412 
12350 
12350 


4 yds. 

2 yds. 

3 yds. 

4 yds. 

2 yds. 

3 yds. 


Qrjcl 


4065 


9x9 


Qhxbf 


4747 


0x12 


Qrpgf 


4990 


3x9 


Qrrdo 


4805 


7^x9 


Tf.mfs 


12350 


4 yds. 


Qbjez 


4595 


6x9 


Qhxcg 


4755 


0x12 


Qrphg 


4990 


3x12 


Qrrep 


4805 


9x9 








Tfmjo 


12351 


2 yds. 


Qrjmd 


4065 


9xl0\ 


Qrxdii 


4765 


0x12 


Qrpiy 


4788 


0x12 


Qrrfo 


4805 


9x1 Oi 




S 




Tfmlu 


12351 


3 yds. 


Qhjxe 


4605 


9x12 


Qr-JKEX 


4766 


0x12 


Qhpjii 


4990 


12x12 


Qrbgb 


4805 


9x12 








Tfm.me 


12351 


4 yds. 


Qrjof 


4065 


9x15 


Qrxfj 


4776 


6x12 


Qrpjx 


4788 


7^x9 


Qrriis 


4805 


9x15 


Scajo 


P250 


24" 


Tfmof 


12352 


2 yds. 


Qrjsx 


4737 


3x9 


Qkxgk 


4831 


6x12 


Qhpki 


4990 


12x15 


Qrrit 


4805 


12x12 


Scamd 


P250 


36" 


Tfmpi 


12352 


3 yds. 


QrJTK 


4737 


3x12 


Qrxhl 


4990 


0x12 


Qrpmw 


4788 


9x9 


Qrrju 


4805 


12x15 


ScAOY 


P251 


24" 


Tfmrg 


12352 


4 yds. 


Qbjuj 


4595 


7U9 


Qrxi.m 


4785 


3x9 


Qrpxy 


4788 


9x10 J 


Qrbkv 


4800 


3x9 


Scape 


P251 


:5<i" 


Tfmsj 


12343 


2 yds. 


Qrjvc 


4737 


6x9 


Qrxjx 


4785 


3x12 


Qrpou 


4788 


9x12 


Qrrlw 


4800 


3x12 


Scecaph 


SI 32 


24" 


Tfmtk 


12343 


3 yds. 


Qhjwb 


4737 


7|x9 


Qrxko 


4785 


0x9 


Qrppt 


4788 


9x15 


Qrbmx 


4800 


6x9 


SCGOW 


P230 


3 (J" 


Tfmul 


12343 


4 yds. 


Qhjxa 


4737 


9xl0i 


Qrxlp 


4785 


0x12 


Qrpqs 


4788 


12x12 


Qrrxy 


4806 


6x12 


ScMAC 


P230 


24" 


Tfnam 


11122 


2 yds. 


Qrkam 


4595 


9xl0\ 


Qrxmq 


4785 


7ix9 


Qrprq 


4788 


12x15 


Qrroz 


4806 


7ix9 


Sew ax 


P300 


24" 


Tfnar 


11122 


3 yds. 


Qrkro 


4737 


9x12 


Qrxxr 


4785 


9x9 


Qrpsp 


4795 


3x9 


Qrrpa 


4806 


9x9 


SCW EL, 


P301 


2 1" 


Tfoak 


12390 


2 yds. 


Qhkcp 


4737 


12x12 


Qbnos 


4785 


3xl0£ 


Qrptx 


4795 


3x12 


Qrrqb 


4806 


9x10^ 


SCWID 


P240 


2 1" 


Tfobl 


12390 


3 yds. 


Qhkdx 


4737 


12x15 


Qrxpt 


4785 


9x12 


Qrpum 


4795 


6x9 


Qrrsd 


4806 


9x15 


Sewuz 


P240 


30" 


Tfocm 


12390 


4 yds. 


Qrkik 


4595 


9x12 


Qrxqv 


4785 


9x15 


Qrpvk 


4795 


6x12 


Qrrte 


480G 


12x12 


SCXEK 


P241 


24" 


Tfodx 


12391 


2 yds. 


Qrkpt 


4746 


3x9 


Qrxru 


4785 


12x12 


Qrpwj 


4795 


7^x9 


Qhhcf 


4800 


12x15 


SCX MA 


P241 


so* 


Tfoeo 


12391 


3 yds. 


Qrkqy 


4746 


3x12 


Qbnsw 


4785 


12x15 


Qrpxe 


4795 


9x9 


Qrryg 


4806 


9x12 


Shop 


100 


24" 


Tfofp 


12391 


4 yds. 


Qrkrz 


4746 


6x9 


Qrxtx 


4786 


3x9 


Qhpyd 


4795 


9x10^ 


Qhsav 


4990 


18x36 








Tfoiir 


12392 


2 yds. 


Qrksx 


4746 


7£x9 


Qrndy 


4780 


3x12 


Qrpza 


4795 


9x12 


Qrsic 


4990 


3x41 




T 




Tfois 


12392 


3 yds. 


Qrktw 


4746 


9x9 


Qrxvz 


4786 


0x9 


Qhqaj 


4795 


9x15 


Qrsktj 


4990 


3x6 






Tfojt 


12392 


4 yds. 


Qrkwii 


4746 


9x10^ 


Qrxwa 


4786 


6x12 


Qrqbk 


4795 


12x12 


Qiiufu 


4507 


6x9 


Teocfil 


16003 


Heavy 


Tforb 


12400 


2 yds. 


Qhkxj 


4746 


9x12 


Qrxxb 


4780 


7§x9 


Qrqce 


4795 


12x15 


Qrugs 


4507 


7£x9 


Tfaet 


12300 


2 yds. 


Tfosc 


12400 


3 yds. 


Qrkyd 


4746 


9x15 


Qrxyc 


4780 


9x9 


Qrqdm 


4796 


3x9 


Qhuiir 


4507 


9x1 Oi 


Tfagp 


12302 


2 yds. 


Tfotd 


12400 


4 yds. 


Qrkze 


4740 


12x12 


Qhxzd 


4786 


9x10^ 


Qrqen 


4796 


3x12 


Qbdic 


4507 


9x12 


Tfaiir 


12303 


2 yds. 


Tfowg 


12401 


2 yds. 


Qrlay 


4746 


12x15 


Quoad 


4780 


9x12 


Qhqfo 


4796 


6x9 


Qrlob 


4831 


18x36 


Tfdbm 


12340 


4 yds. 


Tfoxii 


12401 


3 yds. 


Qrerz 


4567 


9x9 


Qrobf 


4780 


9x15 


Qrqop 


4796 


6x12 


Qrurp 


4831 


3x4 k 


Tfdcx 


12342 


4 yds. 


Tfozj 


12401 


4 yds. 


Qrlcy 


4567 


9x15 


Qhocg 


4780 


12x12 


Qrqhq 


4790 


7^x9 


Qruse 


4831 


3x6 


Tfebj 


12372 


2 yds. 


Tfumd 


12340 


2 yds. 


Qhlft 


4747 


3x9 


Qrodu 


4786 


12x15 


Qrqir 


4790 


9x9 


Qryro 


4831 


6x9 


Tfeck 


12372 


3 yds. 


Tfcrg 


12340 


3 yds. 


Qrlgs 


4747 


3x12 


Qroei 


4787 


3x9 


Qrqjs 


4796 


9x1 0£ 


Qrvut 


4831 


7£x9 


Tfedl 


12372 


4 yds. 


Tfvey 


12280 


2 yds. 


Qrliir 


4747 


6x9 


Qrofj 


4787 


3x12 


Qrqkt 


4796 


9x12 


Qrwaf 


4831 


9xl0£ 


Tfefx 


12380 


2 yds. 


Tfvpu 


12280 


3 yds. 


Qrliq 


4747 


7^x9 


Qroiik 


4787 


0x9 


Qrqlu 


4796 


9x15 


Qrwec 


4831 


9x12 


Tfego 


12380 


3 yds. 


Tftju 


12342 


2 yds. 


Qrljp 


4747 


9x9 


Qroil 


4787 


0x12 


Qrqmv 


4796 


12x12 


Qryam 


4990 


Gx9 


Tfehp 


12380 


4 yds. 


Tfyrc 


12342 


3 yds. 



CODE WORDS FOR ARMSTRONG'S LINO WALL 









Full-size Standard Unit 


Half-size Sta 


ndard Unit 








Full-size Standard Unit 


Half-size St 


mdard Unit 


Pattern 


1 Yard 
Wide 


2 Yards 
Wide 


1-Yard 
Width 1 


2- Yard 
Width* 


1-Yard 
Width* 


2- Yard 
Width* 


Pattern 


1 Yard 
Wide 


2 Yards 
Wide 


1-Yard 
Width 1 


2- Yard 
Width* 


1-Yard 
Width* 


2- Yard 
Width* 


700 


Lwitz 


Lwiub 


Lwpbo 


Lwpax 


LWPDQ 


Lwpcp 


735 


LWLOG 


Lwlup 


Lwsja 


Lwsiz 


Lwslc 


Lnyskb 


7(12 


Lwixi 


I/WIYF 


Lwpfs 


LwPEIt 


Lwphu 


LWPGT 


736 


Lwlvv 


LWMAB 


Lwsxe 


LWSMD 


Lwspg 


Lwsof 


703 


LwVESf 


Lvvvip 


Lwpjw 


Lwpiv 


L.WPLY 


Lwpkx 


737 


LVYOBP 


Lwocq 


Lush i 


Lwsuii 


LUSTK 


Lwssj 


704 


LWOLG 


Lwoxx 


Lwpxa 


Lwpmz 


Lwppc 


UwPOB 


738 


LWODR 


I/WOES 


LWSYM 


Lwsul 


Lwsxo 


Lwswx 


705 


Lwoob 


Lwoph 


I/WPHE 


I/WPQD 


LWPTG 


Lwpsf 


750 


L.WOFT 


Lwogu 


Lwszq 


Lwsyp 


LWTBI 


LwTAII 


70(1 


Lwaux 


LWAVY 


Lwpvi 


Lwpuh 


Lwpxk 


Lwpwj 


751 


Lwobv 


Lwoiw 


LWTDK 


Lwtcj 


LWTFM 


LWTEL 


707 


LwiiMII 


LWBOL 


Lwpzm 


LWPYL 


LWHBM 


LWRAL 


752 


Lwojx 


LWOKY 


LwTIIO 


LWTGX 


LWTJQ 


Lwtip 


70S 


LWBPM 


LWBSR 


LWRDO 


Lwbcx 


Lwrfq 


LWHEP 


753 


LWOMA 


LWORF 


LWTLS 


LWTER 


Lwtxu 


LWTHT 


7(1!) 


Lwczi 


Lwcve 


LWRHS 


LwRGR 


Lwhju 


LWRIT 


754 


Lwosg 


LWOTR 


Lvvtpw 


Lwtov 


LWTRY 


LVYTQX 


7KI 


Lwcud 


Lwcsb 


LWRLW 


LwRKY 


LWRXY 


L.WRMX 


770 


Lwcxw 


LWCMY 


LWTTA 


Lwtsz 


Lwtvc 


L\VTUB 


7 1 1 


LWCRA 


Lwcoz 


LWRPA 


Lwroz 


LWRRC 


LwRQU 


771 


Lwclu 


LWCKT 


LWTXE 


LWTWD 


LWTZG 


LWTYF 


78] 


LWAWY 


LWAXA 


LWRTE 


LWRSD 


LWBYQ 


LwRUF 


772 


Lwcjs 


Lwcir 


L.WDBY 


LwDAZ 


LWDDW 


Lwdcx 


732 


LWAOR 


Lwaps 


Lwrxi 


Lwbwii 


L\YRZK 


LWRYJ 


773 


Lwcgp 


Lwcfo 


LWDFU 


LWBEY 


Lwnns 


LWDGT 


733 


LwAQT 


LWAHU 


Lwsbs 


I/WSAB 


LWSDB 


Lwsct 


774 


Lwcex 


LWCDM 


LWDJQ 


LWDIR 


LWDLU 


LWDKP 


734 


Lwasv 


LWATW 


Lwspw 


Lwsev 


LWSHY 


Lwsgx 


775 


LWCBK 


Lwcaj 


LWDX.M 


LWDMN 


I^wdpk 


LWDOL 



1 Full-size Standard Unit: 1-yard width— -3 feet wide x 9 feet high, two to a package (6 square yards) 
2 Full-size Standard Unit: 2-yard width — 6 feet wide x 9 feet high, one to a package (6 square yards) 
3 Half-size Standard Unit: 1-yard width — 3 feet wide x 4^-j feet high, four to a package (6 square yards) 
4 Half-size Standard Unit: 2-yard width — 6 feet wide x 43^2 feet high, two to a package (6 square yards) 



350 



WHOLESALERS AND WAREHOUSING POINTS 



ALABAMA 

BIRMINGHAM 

Birmingham Electric Battery Company 
MOBILE. . . .Paterson Hdwe. & Supply Co., Inc. 
MONTGOMERY 

Montgomery Paper Company, Inc. 

ARIZONA 

BISBEE William Volker & Co. 

(Home Office, Los Angeles, Cal.) 
PHOENIX William Volker & Co. 

(Home Office, Los Angeles, Cal.) 

ARKANSAS 
LITTLE ROCK. . . .Gunn Distributing Company 

CALIFORNIA 

LOS ANGELES William Volker & Co. 

SAN DIEGO William Volker & Co. 

(Home Office, Los Angeles, Cal.) 
SAN FRANCISCO 

Walton N. Moore Dry Goods Co. 
SAN FRANCISCO William Volker & Co. 

COLORADO 

DENVER William Volker & Co. 

GRAND JUNCTION > William Volker & Co. 

(Home Office, Denver, Colo.) 

PUEBLO William Volker 86 Co. 

(Home Office, Denver, Colo.) 

CONNECTICUT 

HARTFORD Empire Carpet Corporation 

FLORIDA 

JACKSONVILLE Cain & Bultman, Inc. 

MIAMI Cain & Bultman, Inc. 

(Home Office, Jacksonville, Fla.) 
TAMPA Cain & Bultman, Inc. 

(Home Office, Jacksonville, Fla.) 



ATLANTA . 



GEORGIA 

. . . . Armstrong Cork Company 
Floor Division 



IDAHO 

POCATELLO . .William Volker & Co. 

(Home Office, Salt Lake City, Utah) 

ILLINOIS 

CHICAGO Armstrong Cork Company, 

Floor Division 

CHICAGO Carson Pirie Scott & Co. 

CHICAGO Glabman Bros., Inc. 

PEORIA Isaac Walker Hardware Company 

INDIANA 

EVANSVILLE Kreyling & Company 

INDIANAPOLIS Carson Pirie Scott & Co. 

INDIANAPOLIS. . . .Griffith Distributing Corp. 

LOGANSPORT. Joseph Taylor & Sons 

RICHMOND Adam H. Bartel Company 

VINCENNES Saiter-Morgan Co., Inc. 

IOWA 
BURLINGTON .... Burlington Paper Company 

CEDAR RAPIDS Welch-Cook-Beals Co. 

DAVENPORT . Midwest-Timmermann Company 

DES MOINES Luthe Hardware Co. 

SIOUX CITY Hansen Glass & Paint Co. 

KANSAS 
WICHITA William Volker & Co. 

KENTUCKY 

LEXINGTON. . . Ades-Lexington Dry Goods Co. 
LOUISVILLE .The Otis Hidden Co. 

LOUISIANA 

NEW ORLEANS. . .Armstrong Cork Company, 

Floor Division 

SHREVEPORT William Volker & Co. 

(Home Office, Houston, Texas) 

MAINE 
BANGOR R. B. Dunning & Co. 

MARYLAND 

BALTIMORE Empire Carpet Corporation 

BALTIMORE . . J. J. Haines 86 Co. 

MASSACHUSETTS 

BOSTON Empire Carpet Corporation 

BOSTON E. L. Ham Company 

BOSTON Joseph M. O'Callaghan Co. 



MICHIGAN 

DETROIT Armstrong Cork Company, 

Floor Division 

DETROIT Burnham, Stoepel & Co. 

GRAND RAPIDS Yeakey-Scripps 

PETOSKEY Bremmeyr-Bain Co. 

MINNESOTA 

DULUTH DeWitt-Seitz Company 

MINNEAPOLIS .... Armstrong Cork Company, 

Floor Division 
MINNEAPOLIS . . Lasher Carpet 8& Linoleum Co. 



MISSISSIPPI 
JACKSON Townsend Paper Company 

MISSOURI 

KANSAS CITY William Volker 85 Co. 

ST. LOUIS Armstrong Cork Company, 

Floor Division 

ST. LOUIS Ely 85 Walker Dry Goods Co. 

SPRINGFIELD. . .Rogers 8& Baldwin Hdwe. Co. 

MONTANA 

BILLINGS Billings Hdwe. Company 

BUTTE F. E. Buck Sales Company 

BUTTE William Volker 85 Co. 

(Home Office, Salt Lake City, Utah) 
GREAT FALLS The John Leslie Paper Co. 

NEBRASKA 

LINCOLN William Volker & Co. 

(Home Office, Omaha, Nebr.) 
OMAHA William Volker 6g Co. 

NEW JERSEY 
PASSAIC Jersey Carpet Corporation 

NEW MEXICO 

ALBUQUERQUE William Volker 85 Co. 

(Home Office, Kansas City, Mo.) 



NEW YORK 

ALBANY. .Albany Linoleum & Carpet Co., Inc. 
BINGHAMTON. . .Columbia Jobbing Company 
BRONX Crockett and Buss, Inc. 

(Home Office, New York City) 
BRONX . . The Wornock Mills, Inc. 

(Home Office, New York City) 
BROOKLYN Empire Carpet Corporation 

(Home Office, New York City) 

BUFFALO H. D. Taylor Co. 

BUFFALO . .The Wornock Mills, Inc. 

MIDDLETOWN Roskin Brothers, Inc. 

NEW YORK CITY Crockett and Buss, Inc. 

NEW YORK CITY. Empire Carpet Corporation 
NEW YORK CITY. . .The Wornock Mills, Inc. 

ROCHESTER Columbia Carpet Co., Inc. 

SYRACUSE Columbia Distributors, Inc. 

UTICA. . . . Albany Linoleum & Carpet Co., Inc. 
UTICA Columbia Distributors, Inc. 

NORTH CAROLINA 

CHARLOTTE Peerless Mattress Co. 

GOLDSBORO J. J. Haines 8s Co. 

LEXINGTON Peerless Mattress Co. 

NORTH DAKOTA 
FARGO Fargo Paper Co. 

OHIO 

CANTON The Edward R. Hart Co. 

CINCINNATI Carson Pirie Scott 85 Co. 

CINCINNATI Griffith Distributing Corp. 

CLEVELAND Carson Pirie Scott 65 Co. 

CLEVELAND The Godin Carpet Company 

CLEVELAND The Sterling 85 Welch Co. 

COLUMBUS Carson Pirie Scott 8c Co. 

MANSFIELD.. .The Hartman-Spreng Company 

TOLEDO Ohio Plate Glass Co. 

YOUNGSTOWN .... Arbuthnot-Stephenson Co. 
(Home Office, Pittsburgh, Pa.) 



OKLAHOMA 

OKLAHOMA CITY William Volker 85 Co. 

TULSA William Volker 8& Co. 

(Home Office, Kansas City, Mo.) 



PORTLAND . 



OREGON 
William Volker 8s Co. 



PENNSYLVANIA 

ALLENTOWN. . . .Columbia Jobbing Company 

ALLENTOWN Royal Wholesale Company 

ALTOONA The H. C. Prutzman Co., Inc. 

ERIE H. D. Taylor Co. 

HARRISBURG. . .Glanz, Behm & Herring, Inc. 

HUNTINGDON C. H. Miller Hardware Co. 

JOHNSTOWN Swank Hardware Company 

LANCASTER Landis 8s Co., Inc. 

c/o Keystone Storage Co. 

PHILADELPHIA CD. Artman, Inc. 

PHILADELPHIA... Empire Carpet Corporation 
PHILADELPHIA. .Glanz, Behm Ss Herring, Inc. 

PHILADELPHIA Landis 8s Co.. Inc. 

PITTSBURGH Arbuthnot-Stephenson Co. 

PITTSBURGH Empire Carpet Corporation 

PITTSBURGH Felix Half & Brother, Inc. 

READING Columbia Jobbing Company 

SCRANTON Columbia Jobbing Company 

WILKES-BARRE. . Columbia Jobbing Company 

(Home Office, Scranton, Pa.) 

YORK Gehly's Carpet House, Inc. 



RHODE ISLAND 

PROVIDENCE. .Ballou, Johnson 8s Nichols Co. 



SOUTH CAROLINA 
CHARLESTON. . . .William M. Bird 85 Co., Inc. 

COLUMBIA William M. Bird & Co., Inc. 

(Home Office, Charleston, S. C.) 

GREENVILLE Sullivan Hardware Company 

SPARTANBURG. .Sullivan Hardware Company 



SOUTH DAKOTA 

ABERDEEN Dakota Paper Company 

SIOUX FALLS. . .Sioux FaUs Paint & Glass Co. 



TENNESSEE 

KNOXVILLE Armstrong Cork Company,! 

Floor Division 
c/o Fireproof Storage & Van, Inc. 

MEMPHIS Wm. R. Moore Dry Goods Co. 

NASHVILLE J. L. Perry Company 



TEXAS 

ABILENE William Volker 8s Co. 

(Home Office, Dallas, Texas) 
AMARILLO William Volker & Co. 

(Home Office, Dallas, Texas) 

CORPUS CHRISTI William Volker & Co. 

(Home Office, Houston, Texas) 

DALLAS William Volker 8s Co. 

EL PASO William Volker & Co. 

(Home Office, Kansas City, Mo.) 

HOUSTON William Volker 85 Co. 

SAN ANTONIO William Volker 8s Co. 

WICHITA FALLS. ..... .William Volker 8s Co. 

(Home Office, Dallas, Texas) 



UTAH 
SALT LAKE CITY William Volker 8g Co. 

VIRGINIA 

NORFOLK J. J. Haines & Co. 

RICHMOND. . .Richmond Dry Goods Co., Inc. 

ROANOKE J. J. Haines 8s Co. 

c/o Roanoke Public Warehouse 
WINCHESTER . . .W. H. Bosserman 8s Son 



WASHINGTON 

SEATTLE William Volker & Co. 

SPOKANE William Volker 8s Co. 



WEST VIRGINIA 

BLUEFIELD Bluefield Supply Co. 

CHARLESTON. . .Guthrie-Morris-Campbell Co. 

CHARLESTON Thomas, Field 65 Co. 

CLARKSBURG The Koblegard Co. 

HUNTINGTON Watts, Ritter 8g Company 

PARKERSBURG . Guthrie-Morris-Campbell Co. 
WHEELING . .Watts, Ritter & Company 



WISCONSIN 

MILWAUKEE Carson Pirie Scott 8s Co. 

MILWAUKEE John Pritzlaff Hdwe. Co. 

WYOMING 

CASPER William Volker 8s Co. 

(Home Office, Denver, Colo.) 



[351 



THE ARMSTRONG LINE 

XN addition to floor materials the Armstrong Cork Company manufactures a wide range of other 
products. Below is a partial list of the products sold by the various divisions of the Company: 



FLOOR DIVISION PRODUCTS 

Armstrong's Linoleum: Plain, Jaspe, Marbelle, Monobelle, 
Inlaid, Embossed, and Printed 
Inlaid and Marbelle Linoflor 
Cork Carpet 

Quaker Rugs and Floor Covering 
Standard Felt-Base Rugs and Floor Covering 
Lining Felt 
Linoleum. Paste 
Waterproof Cement 
Mastic Armoflor 
Li no gloss Wax 
Brushing Lacquer 
Floor Cleaner 
Linowall — Wall Covering 
Ready -Cut Li nose ts 
Custom-Craf^ Dies 
Linowall Paste 

Linoleum and Linowall Laying Tools and Equipment 
Cove and Base — Flash Type 

BUILDING MATERIALS DIVISION PRODUCTS 

Armstrong's Standard Corkboard 
LK Corkboard 
DI Corkboard 
Super-Service Corkboard 
Mastic Finish Corkboard 
Cork Covering and Fitting Covers 
Cork Lagging 
Fiber gla s Insula tion 
Vibracork 
Corkoustic 
Temcoustic 50 

Cork Brick — Horse Brick and Cow Brick 
Granulated and Regranulated Cork 
Waterproof Cements, Paints, Asphalt Emulsion 

Finishes 
A-25, N-16, N-20, EF-22, and EF-26 Insulating Fire 

Brick 
High Temperature Insulating Block 
Refractory Cements and Facings 
Coprtex High Temperature Block 
Monocork 
Plastic Cements 

Clay Type Asphalt Emulsion Products 
Soap Type Emulsions 
Liquid Asphalts, including roof cement, car cement, 

and caulking compounds 
Diatomaceous Earth Products 
Temlok Insulating Board 
Temlok Insulating Lath 
Temlok De Luxe Interior Finish — Boards, Panels, and 

Planks 
Mo now all 
Temlok Adhesives 

Temlok Roof, Refrigerator, and Equipment Insulation 
Temboard and Temboard De Luxe 
Temwood, Tempered Tern wood, Blocked Temwood 
Temseal Insulating Sheathing 
Li not He (Oil-Bonded) 
Cork Tile 
Beveled Cork Tile 
Asphalt Tile 
Reinforced Rubber Tile 
Mastic Armoflor Units 
Tile Adhesives 
Cork Tile Cove and Base 
Rubber Tile Cove and Base 

CORKWOOD DIVISION PRODUCTS 

Corkwood and Grinding Cork 
Rustic Cork Bark 



GLASS AND CLOSURE DIVISION PRODUCTS 

Armstrong's Tapered Corks 

Crowns: Plain and Decorated 
Art mold Caps and Jar Covers 
Metal Caps and Jar Covers 
Applicator Caps and Corks 
Cel-O-Seal caps and bands 
Embossed -Top Corks 
Metal -Top Corks 
Molded -Top Corks 
Shell Corks 
Wine and Champagne Corks 



Tap Corks 

Shoe Daubers 

Cork Discs and Liners 

Ribbon Cork 

Bungs 

Orifice Reducers 

Glass Containers 

Druggists' Rubber 

Sundries 
Hospital Supplies 



INDUSTRIAL DIVISION PRODUCTS 

Natural Cork Products: Balls, Floats, Churn Strips, 

Polishing Wheels, Penholder Tips, Blocks and Sheets, 

Closures, Washers and Discs, Seine and Gill Corks 
Composition Cork Products: Gaskets, Balls, Rings, 

Washers, Discs, Strips, Ribbon Cork, Polishing 

Wheels, Blocks, and Cork Novelties 
Accopac, Cork Sheeting in Continuous Rolls 
Corkfabrik and Glazing Strip 
Cork-and-Rubher Anti-Squeak 
Cork-and-Rubber Rolls, Sheets, Gaskets, Rings, 

Washers, Discs, Strips, Ribbon, Molded Parts, and 

Mounting Cushions 
Corprene Sheets, Gaskets, Rings, Washers, Discs, Strips, 

Ribbon, Molded Parts, and Mounting Cushions 
Cork- and -Synthetic-Rubber Sheets, Gaskets, RibbSn, 

and Molded Parts 
Linoleum and Other Floor Products for desk, counter, 

and table tops and various manufacturing uses other 

than flooring 
Cork, Rubber, and Felt Products for mechanical and 

Indus trim 1 applica tion s 
Press Blankets, Molders' Blankets 
Sheathing Felt for Vibration Damping, Flooring Felt, 

Roofing Felt, and Felt Specialties 
Armstrong Car Cements 
Armstrong-Victor Cork Gaskets, Corkolin, and Head" 

lamp Strips 



Glass Insulators 

Mastic Armoflor 

Lino tile ( Oil-Bonded) 

Cork Tile 

Rubber Tile 

Linowall 

Cements and Pastes 

Typewriter Roll Covering 

Linopla te 

Dust Guards 



Accotex 



Ground Cork 

Cork Expansion Joint 

Cork Paper for Cigarette 
Tips 

Cork Carboy Cushions 

Cork Base 

Cork Bulletin Board 

Golf Grip Tape 

Automat 

Friction Blocks 
Armstrong's Extra Cushion Seamless Cork Cots 

Helically Wrapped Cork Cots 

Cots of Synthetic Rubber-like Materials: 
K-500, Accotex KC-550, Corprene DC -150 

Worsted Roll Covers Throwster Roll Covers 

Temple Rolls, Plain and Threaded: Cork, Rubber, 
Accotex K-500, Corprene DC -150 

Miscellaneous Loom Accessories: Take-up Roll Cover- 
ing (Cork, Rubber, Synthetic Rubber), Brake Band 
Strips, Friction Let-offs, Clutch Plates, Cork Inserts 

Roll Covering and Buffing Machinery 

Cements and Roll Varnish 

Washers and Friction Drives 
Armstrong's Cork Box Toes 

Cork Lifts, Korxole, and 
Linosole 

Cork Composition Sheets 

Cork and Sponge Rubber 
Sheets 

Thermabox Toes 

Cork Bottom Filler 

Cork Counters 

Miscellaneous Cork, Rubber, and Felt Products for 
mechanical and industrial applications. 



Metatarsal Pads 

Heel Pads 

Insoles 

Sundry Shoe Findings 

Bottom Filler Heaters 

Box Toe Heaters 

Ground Cork 



[352] 



■JKKK9&GNP&& 



5£533£S