Eleven plus values: why we recommend 4 square lumber.

ELEVEN

VALUES

-Whq We Recommend

LUMBER

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THIS BOOK IS SENT TO VOU

AT THE REQUEST OF«*«

ueKjroGi, Sc Hotchkisa Co.,

Nev/ Haven, Conn.

WHERE you WILL FIND A SUPPLY OF

4-SQUARE LUMBER in stock

"Mfegcrhoeascp R>rcst Prodttcts

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COPYRIGHT 1930

WEYERHAEUSER FOREST PRODUCTS

SAINT PAUL, MINNESOTA

(T^^Il Plus values of

WEYERHAEUSER

4 Square Lumber

L Full Lengths

2, Square Ends

3* Properly Seasoned

4* Better Craftsmanship

5« Better Construction

6* Protected Ends and Faces

7. Better Appearance

8. Marked for Species

9. Marked for Grade

10, Tradc'Marked

11. Guaranteed by Weyerhaeuser

and Dealer

What is 4 SQUARE LUMBER ?

EVERY man who ever spent his hard-earned
money in building a hom.e has wished for this
kind of lumber — modern lumber planned and manu-
factured to meet today's exacting standards of guar-
anteed quality, and modern, money-saving efficiency
in use*

Until 4-Square Lumber was introduced, lumber
was not a guaranteed product* Pieces were seldom
square on the ends, and might or might not be the
exact designated length* The lumber was unprotect-
ed, exposed to dirt, damage and depreciation* And
it was difficult to determine with assurance the exact
species and grades*

4-Square Lumber takes the gamble, the waste out
of your lumiber purchase* Packaged, protected, plain-
ly labeled, full length and squared on the ends, 4-
Square is, in every sense of the word, modern lumber*

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^Fplus value Full Lengths . , .

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^r PLUS VALUE Full Lengths . . ♦

Measured with a steel tape, every piece of 4'
Square Lumber proves that it is exactly the
standard length specified on the package label.

rSvery piece of 4-Square Lumber is cut
to exact standard length at the mill.
This means that every 16-foot piece is
16 full 12-inch feet in length — an ad-
vantage that, in itself is almiost worth
the small extra first cost of this mod-
ernized lumber* You get exactly the
lengths you order. Consequently much
of the waste of hand-trimming to
length on the job is ended. And full
length is only one of 4'Square's eleven
plus values.

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PLUS VALUE Properly Seasoned

Cjrreen lumber can-
not be trusted* Ex-
cess shrinking and
warping play havoc
with good construc-
tion as well as in-
crease the cost of
working the wood*

There is one safe
way to end your
doubts about prop-
erly seasoned lum-
ber: buy 4'Square
Lumber and you
know that the lum-
ber you get is sea-
soned.

By approved
processes of air
seasoning or
kiln drying, 4'
Square Lumber
is made ready
and fit for use
in good build-
ing.

At the Weyer-
haeuser mills the
green boards are
stacked with the utmost care so as to regulate the air circulation around every

board in the stack. At a cost of many thousands of
dollars, dry kilns have been built. In these kilns
4-Square Lumber is dried by the most modern me-
chanical methods. Whether air-dried or kiln-dried,
when the seasoning operation is finished 4-Square
Lumber coraies to you ready and fit for use in good
construction.

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^4-^PLUS VALUE Better Craftsmanship

Your carpenter is a member of an an-
cient craft* But frequently his ideals of
craftsmanship are forced aside, against
his will, in the rush to complete a job
within arbitrary time limits* Anything
that reduces the time he has had to
waste on tedious labor and frees him
for the more exacting part of his job
is welcomed by the good carpenter*
4''Square Lumber, because it is manu-
factured to exact standards, saves much
of that time previously wasted on un-
necessary hand'trimming*

4'Square Lumber is trimmed exactly
square at both ends* It makes a perfect
joint whenever two 4"Square boards
are laid end to end and nailed in place.

Good joints are not easy to make with ordinary
lumber. They require tedious hand-trimming and
expert squaring. But the machine'squared ends of
4-Square make perfect, scarcely visible joints with-
out hand'trimming, a source of genuine pride to
the carpenter who works with this improved
lumber.

An additional element that makes

for better craftsmanship with 4-Square

is the fact that your carpenter knows

and respects good lumber* His respect

for 4-Square packaged lumber is reflected in the care
he takes with every piece he handles*

Good carpenters welcome the chance to use
4-Square Lumber, not only because it saves them a
lot of drudgery and frees them for the finer work of
their craft, but because they know that it helps them
to make the finished job right*

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b^PLUS VALUE Better Construction

Crood construction is worth every dollar it costs^ In
resale value, in the added years it gives to the life of
the building, in owner satisfaction, quality construc-
tion pays its way*

4-Square's contributions to better construction are
best realized when you see it used on the job, where
you see its plus values translated into action*

Suppose we follow the carpenter as he takes the protective caps off the ends
of some 4-Square Lumber*

He lays a board in place and nails it down* Because it is exactly square on
both ends, the joint made by two 4-Square pieces laid end to end is perfect*
Because each piece is properly seasoned for good construction, it stays put*
Because 4-Square is packaged, the ends and faces are protected from dirt, dam-
age and depreciation, and fit to be used in a good building* Because the 4*
Square package is marked for species and grade, you can see at a glance that
the kind and quality of lumber specified for each purpose is being used for that

part of the job* And because 4-Square is trade-marked
and guaranteed, you Unow you are getting quality lum-
ber, the good lumber good construction deserves*

These 4-Square advantages make for better build-
ing* They reduce the chances for haphazard results
and bring us closer to the day of ideal construction*

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PLUS VALU E Protected Ends and Faces

The ends and faces of
4-Square Lumber are
protected to reduce
your lumber bill*
Without such protec-
tion, each piece is ex-
posed to end check-
ing, to dirt, damage
and deterioration.
The board may be
sound as a dollar, but
the dirty or damaged
ends must often be
sawed off and thrown
away, a costly waste.

This is only one of the
operations where lumber
is exposed to dirt and
damage. But the 4'Square
package protects ends
and faces.

Each piece of lumber is handled at least six times from mill to job.

4-Square Lumiber, because it is carefully packaged, de-
serves and gets respectful handling every step of the
way. As damage and depreciation are reduced, the
money you spend for lumber buys more lumber that
is completely useful, and less that is wasted. End and
face protection means money in your pocket.

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/ PLUS VALUE

Better Appearance

Why should you
worry about how

good lumber looks,
so long as it is good
lumber?

A piece of ordi-
nary lumber may
be as good as the
clean, well finished
4-Square piece* The
piece that is unpro-
tected ifnay be equal
in quality to the
carefully protected,
attractively pack-
aged 4-Square piece.
But carpenters and
contractors instinc-
tively do better

work with the best ^ ^ l which lumber would you pre

looking boards* ^ f^r to work with if you were

doing a job of building?

Consequently, the
appearance of the lumber and the condition in which it comes to the job has
a strong influence on better craftsmanship and better construction. And lum-
ber that tells its high quality by good appearance deserves and gets more

careful handling and use than ordinary lum.ber.

On every point then, good looking lumber saves
money for its buyer. Is it any wonder that the manu-
facturers of 4-Square Lumber have done everything
they can to make this excellent lumber look as fine as it
really is? Is it any wonder that you take extra pride in
the work being done for you when you see the truck
drive up with its packages of bright, clean, lumber?

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O p"lU S VA LU E Marked for Species

Forty different species
of woods are manufac-
tured and used for
building in this coun-
try» Many of them re-
semble others so closely
in appearance that even
the most experienced
lumber buyers have
difficulty in telling one
from the othen Yet
though they are close
in appearance, they are
often far apart in strength,

A\EE

SQUARE ENll LUMBER -
SPECIES AND GIIADE MARKED
AND CiUAi;ANTEED

WESTERN RED CEDAR

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WE\TRHAEUSER AFFILIATED MILLS

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'WEYERHAEUSER SALES COMPANY

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durabihty and construction value.

How can you be sure you get the species of lumber you order and pay for?

Boldly printed on the label of every 4-Square Lumber package is the species
name of the lumber in that package. If the label says Douglas Fir, that package
of lumber is Douglas Fir,

If the specifications call for Genuine White Pine and the label does not say
Genuine White Pine, you know instantly that a mistake has been made, and
can correct it immediately before the package is opened.

Even the man who knows nothing whatever about
lumber knows with certainty that he is getting what he
ordered, when the order is filled with 4-Square Lumber,

You can trust this species mark with absolute faith,
Weyerhaeuser guarantees that the species marked on
the label is the species of lumber in the package. And
your 4-Square Dealer makes the same guarantee.

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ypLUS VALUE Marked for Grade

vJrades of lumber are
also frequently difficult
to determine* But dif-
ference in grade means
diflference in price and
difference in quality, a
subject of utmost im-
portance to you as a
lumber buyer*

SmQDA\E

Rtq. U B PAT Ofl

WESTERN

SQUARE END LUMBER-
SPECIES ANII GRADE (MARKED
AND GUARANTEED

RED CEDAR

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WEYERHAEUSER AJTUJATED MIIXS

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WEYERHAEUSER SALES COMPANY

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On every 4''Square
package label is a line that tells you the full grade name of the lumber con-
tained in the package* Because of this grade mark there can be no mistake
about lumber quality when 4-Square is used*

Grade marking might seem to be unnecessary to anyone who is not familiar
with some of the corner-cutting methods used too often in the past.

But grade marking is heartily endorsed by 4-Square Dealers because it saves
you and every other buyer of 4-Square Lumber from
being imposed upon* With the grade marked plainly,
you can have complete confidence in the lumber you
buy and the men you deal with* And you have the
thorough satisfaction of knowing that the 4-Square
Lumber of the proper grade to do its job well is being
used to give you better construction.

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iO PLUS VALUE Trade'Marked

The 4-Square
trade-mark is the
symbol of pre-
ferred lumber* It
is the nationally
known sign of
lumber quality*

This trade-mark in itself has made it possible for Weyerhaeuser and the 4-
Square Dealer to supply you with lumber that measures up to your exacting
standards. Untrade-marked lumber may be good lumber, but 4'Square Lumber,
marked with this identification must fulfill every claim made for it by the
manufacturer who makes it and the dealer who sells it.

When you see the 4'Square trade-mark you see the
nationally advertised mark of fine lumber, manufac-
tured by modern methods for modern, improved con-
struction. It is visible evidence that you are getting
the greatest possible lumber value for every dollar you
spend.

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TH Guaranteed by

PLUS VALUE Weyerhaeuser and Dealer

Ihe largest lumber producing organization in the
world stands solidly back of every piece of 4-Square
Lumber you buy*

Weyerhaeuser, leader in many important conserva-
tion, utilization and reforestation projects, produces
4-Square Lumber to answer the nation-wide demand for better construction*

Twenty sawmills, a fleet of steamships, railroads, great distributing yards
and an army of men are engaged in the manufacture and distribution of this
modern lumber* This great organization co-operates with leading lumber mer-
chants from coast to coast to make 4-Square Lumber available to you*

Weyerhaeuser guarantees and makes it possible for
the 4-Square Dealer to guarantee every piece of 4-Square
to be full length, squared on the ends, and properly
marked for species and grade* This is your assurance
that you get full value for every dollar you spend for
4-Square Lumber*

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When you buy 4 SQUARE the lumber with the

Eleven Plus Values

you get better lumber at lower final cost

You have seen how these plus values of 4-Square
Lumber save you money by reducing time and labor
v^astes, and providing guaranteed quality lumber
ready to go right into good construction.

These savings are made wherever 4''Square Lum-
ber is used. Add them all together and you find, as
many other lumber purchasers have found, that the
savings resulting from 4-Square plus values more
than offset the slight additional cost of this guaran-
teed material. And you get better lumber*

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