Ludlow Salesmen's Book (No. 47), Sections F-36 to F-40

mation for Ludlow Salesmen
TYPEFACE FAMILY No. 36

Point Foot Code Price per Price per

Symbol Size Scheme Word Matrii Font

Mandate Mdate

36-BIC 14 K510-22 Dowta

36-BIC 18 K47-22 Downa

36-BIC 24 K47-22 Imago

36-BIC 30 K47-22 Doffs P"« P»i=e

36-BIC 36 K35-22 Irrad List List

36-BIC 43 K35-22 Irrec T" "F"

36-BIC 60 K35-23 Goave

36-BIC 72 K34-23 Islet
Font scheme K510-22=K6 plus 2 opening quotes and the
23 misc. matrices in K47-22, minus 2 closing quotes.

The continuous joining of the characters in Mandate
imposes extraordinary requirements and limitations in its
tunately, however, extremely accurate
matrices only will not necessarily give complete satis-
faction with this typeface.

Because of conditions which can be expected to be en-
countered in ti > i ision quads and side guide

adjustment in the field, with the first %" size of Mandate
purchased by a user the order must include, for use with
Mandate only, a special two-slug length %" matrix
stick combination (per below and with the first

- -e of Mandate purchased by a user the order must
for use with Mandate only, a special two-slug-
length 1 Vt" matrix stick combination (per below.

Below is a description and price of the two-slug-length

matrix stick combination for use with Mandate typefaces :

Description Price IS^L ^"i™

Precision Italic 2-slug (42 or 45-em)

stick, equipped with a ratchet stop. $42.00 $50.00
Italic Division Quads

Single-slug length quad block wi
a special channel for checking si

SAS-458 22'/a-ems 15.00

SAS-464 21-ems or

SAS-465 22'A-ems 16.00

Complete Set (consisting of 1 stick, 1 division

quad, and 1 quad block) $63.00 $73.00

Full directions for the use of the combination are
stamped on the stick and on the quad block.

Ludlow Typograph Company

TYPEFACE FAMILY No. 37

K612-18 Ignob
K612-18 Ignom
K510-18 Iguan
K510-18 Iguas

37-B

10

K?:0- LfJ h

14

KS10-18 Illi

15 E

18

K47-18 Ilk

s; 8

24

K47-18 Illu

30

K47-18 Illu

K35 !i 11,;

42

; .

48

K35-18 lea

37-B

60

K35-19 Ich

37-B

72

K34-19 Icin

>w Typograph Company

Confidential Information for Ludlow Salesm
TYPEFACE FAMILY No. 38

lauser Script

Stank

38-HIC

1R

K47-18

38-HIC

24

K47-18

Stauk

'!• KiC

30

K47-18

Spoil

38-HIC

K35-18

Stead

38-HIC

58 V'C

Ml

K35-19

Steil

38-HIC

72

K34-19

Stilt

TYPEFACE FAMILY No. 39

Plantin Italic Ukake

(All sizes on roman body.)
39-LI 6 K612-05 Ukane
39-LI 8 K612-05 Ukare
39-LI 10 K612-05 Ulane
39-LI 12 K510-05 Ulamp

Plantin Small Caps Usack

39-L 6 KSC-21 Usade

39-L 8 KSC-21 Useed

39-L 10 KSC-21 Usuad

39-L 12 KSC-22 Usort
The small cap font schemes listed abo
used before. Font scheme KSC-21 is
lower case of K612-05 plus two matrices
ampersand, and font scheme KSC-22 is
lower case of K510-05 plus two matri
cap ampersand.
When ordering specify either oldstyle 01

K6I2-05 Grota

Without "Supplementary Ligati
figures. When ordering specify eil
ernized figures.

TYPEFACE FAMILY N(

Symbol Size Scheme

("Supplementary Ligatures, el

>w Typograph Company

TYPEFACE FAMILY No. 40

Eusebius Italic

Yamun

40-LI

K612-05

K612-05

(Withou

40-LI

12

40-LI

14

K510-05

40-LI

16

K510-05

K4-. 05

40-LI

24

40-LI

30

K47-05

40-LI

36

K35-05

40-LI

48

K35-0S

40-LI

60

K3S-14

40-U

72

K34-14

Chyef

With on

set of Figures.

When ordering specify either oldstyle iigur

ized figures.

(Without Extras)

Co

nfiden,

al Information for ludic

w Salesm

en

TYPEFACE FAMttY No.

40

Symbol

Sto

Schema Word

Matrix

fSL

Eusebius

Wanle

(Extras only)

40-11

8

12 Mats Chyle

Price

Price

m

40-11

10

12 Mats Chyme

"B"

-B"

(Swashes and

Extras only.) (25 Matrices)

40-11

25 Mats Cibol

"i 1

16

25 Mats Cider
25 Mats Cigar

40-11

25 Mats Cilia

40-11

Price

25 Mats Cimer

4011

42

25 Mats Cinch

"B"

■•B"

40-11

25 Mats Cinct

40-11

72

25 Mats ctl

Eusebius I

Whang

(Oldstyle figur

10

48 Mats Cirro

40-11

12

48 Mats Cisco

40-11

14

48 Mats Cited

40-11

18

48 Mats Cloke
46 Mats Claes

Price

Price

46 Mats Claik

40-11

46 Mats Clams

,. B „

„ B „

40-11

s

26 Mats Clara

40-LI

■^

10-22-62

udlow Typogxaph Company

F-40-4

Confidential Infon

ut Supplementary Ligatures)

4(VB

I

K612-05 Clene
K612-05 Cleon

40-B

K612-05 Clepe

14

K510-05 Gouge

40-B

18

K47-05 Gourd

40-B

3S

K47-05 'Claws

K35-05 Grade
K35-05 Clime

40-B

60

K35-05 Geese

40-B

72

K34-14 Cloot

(Supplementary Ligatures,

Confidential Informs

oniorLudl

wSalesrr

en

-

TYPEFACE FAMILY No

40

Symbol Size

Scheme

wotI

M P £is

&.

EusebiusBoldltali

Yeast

(Without Swashes and Extras)

40-BI 8

40-BI 10

K612-05

40-BI 12

K510-05

K510-0S

Grant

40-BI 24

K47-05
K47-05

Gra P h

Price

Price

40-BI 30

K47-0S

Grasp

40-BI 42

K35-05

40-BI 48

K35-05

Gorma

40-BI 72

K34-I4

Cobra

Eusebius Bold italic

Yelde

(Swashes and Extras only)

(18 Matrices)

40-BI 8

40-BI 10

Cocky

40-BI 14

GrZ

40-BI 18
40-BI 24

Great

Price
List

Price

40-BI 36

40-BI 42

Gortz

40-BI 60

40-BI 72

Codes

10-22-62 1„

ilow Typograph Company

F-40-6

Coniidential Information

TYPEFACE FAMILY No

40

Symbol "ste*

SefeL

§&

jeL

£

Eusebius Open

Ysuck

(Without Supplemental

/ Ligatures

etc.)

(With one se

of Figures.)

When ordering specify eil

her oldstyle

40-OP 14

Grext

40-OP 18

K47-05

Greet

Price

40-OP 24

K47-05

List

40-OP 36

K35-05

Grice

"A"

40-OP 48

K35-05

Greht

Eusebius Open

Yield

(Supplementary Ligatur

es, etc. only.) (44 Matrices.)

40-OP 14

40-OP 18

Price

40-OP 24

Grief

List

40-OP 36

40-OP 48

Griar

Eusebius Open

Yodle

Oldstyle figures only.

4GOP 14

40-OP 18

42 Mats

Griff

Price

40-OP 24

42 Mats

Grill

List

40-OP 36

32 Mats

■■A"

40-OP 48

32 Mats

Grilt