Ludlow Salesmen's Book (No. 47), Section "F" (Fonts, General Information)

FONTS

The Ludlow matrix fonts

are listed by families as follows:

# 1 Caslon

#29 Hebrew

# 2 Cheltenham

#30 Karnak

# 3 Bodoni

#31 Mayf air Cursive

# 4 Cashing Antique

#34 Umbra

# 5 Century

#35 Lafayette

# 6 Gothic

#36 Mandate

# 7 Laureate

#37 Eden

# 8 Clearface

#38 Hauser Script

# 9 Powell

#39 Plantin

#10 Artcraft

#40 Eusebius

#11 Ludlow No. User
#14 Bookman

es #41 Stencil

#15 Ludlow Black

#43 Hadiant

#16 Fraktur

#44 Commerce Gothic
#45 Lining Litho

#46 Greenwich

#47 Samson

#20 Old English
#21 Delphian

#48 Flair

#49 Admiral Script

#25 Stygian Black

Confidential Information for Ludlow Salesmen

FONTS

FONT SCHEMES

average line to be set on the 22 Vfe-em slug or multiples of the

22 1 /2-em slug. The font schemes have not been "loaded" but

they are large enough for average requirements. They are not

intended to be large enough for the setting of long streamer

lines in all point sizes. When fonts are purchased for such a

purpose, a font plus a sorts font, or a double font, should be
Since standard fonts are made only to fit average require-

ments, care must be taken when selling users who may have

will require additional K's in all fonts, Millville, New Jersey,

SORTS PRICES

per matrix obtained by dividing the font price by the total

The unit of Ludlow matrix manufacturing is the complete

Ludlow matrix font. Filling orders for miscellaneous sorts

matrices by breaking fonts, and driving miscellaneous sorts

matrices separately to fill in such broken fonts, is obviously

As a service accommodation, we are willing to furnish sorts

matrices at regular listed sorts prices to Ludlow users who

have previousiy purchased fuiJ fonts of the same series and

is not as great as of breaking a font for a number of miscella-

to the company's best interest for representatives, wherever

The sorts price on orders for sorts matrices sold as mii-

cellaneous characters, cap fonts, sorts fonts or figure fonts to

users who have not purchased the full standard matrix font in

sorts price, plus lie per matrix.

NON-SET-SOLID 6. 8, 10 and 12-Pt Matrix Fonts

The majority of matrix fonts in the 6, 8. 10 and 12-polnt sizes

be manufactured to set solid.

7-12-63 Ludlow Typograph Company F-2

The following sizes cue not available in " Set - Solid "

The following are not available In "self-size
recess" fonts:

1-L 42 Pt.

1-TCI 8Pt.

2-LC 42, 48 Pt.

2-LIC 18, 30, 36, 42, 48 Pt.

4 12, 14, 18, 24, 30, 36, 42 Pt.

5-E 12, 14, 18, 30,42 Pt.

7 18, 24, 30, 36 Pt.

8-B 42, 48 pt

8-BI 30 42, pt.

9 14, 18, 24, 30, 36, 42, 48 pt.

10-L 12, 14, 30, 36, 42, 48 pt.
10-LI 12, 14, 18, 24, 30, 36, 42, 48 pt.
10-B 6, 8, 10, 12, 14, 18, 24, 30, 36, 42, 48 pt.
14-L 12, 14, 24, 30, 36, 42, 48 pt.
14-LI 12, 14, 18, 24, 30, 36, 42, 48 pt.

Ludlow TypOffraph Company

Confidential Information for Ludlow Salesmen

FONTS

15

15-1

42, 48 pt.

19

42 pt.

19-1

12, 14 Pt.

22-MI

42, Pt.

f*.

22-B

14, 42 pt.

25

14, 18, 30, 42, 48 Pt.

25-1

14, 30, 42, 48 pt.

27-B

8pt.

Listed below is a breakdown of advertising figures and

r>

fonts as to

size of matrix stick required for their use.

A 5." Rom

in Matrix Stick must be used when casting

the

72, 84 and 96 pt.

3-BEC

96 and 120 pt.

6-B

84 and 96 pt.

30-HC

144 pt.

144 pt. Caps, Figures & Points (excepting
Caps "M" and "W" and per cent mark which
require 1'/." Roman Matrix Stick)

fl ly 4 " Ron

lan Matrix Stick must be used when casting

the following:

2-BC

120 pt.

3-BEC

144 and 240 pt.

3-H

84, 96, 120 and 144 pt.

6-B

120 and 144 pt.

6-BCT

Caps, Figures and Points 60, 72, and 84 pt

28-L

84, 96, 120 and 144 pt.

2B-B

84, 96, 120 and 144 pt.

84, 96, 120 and 144 pt.

28-HC

120 and 144 pt.

30-HC

120 and 144 pt.

28-HC

Caps, Figures and Points 120 and 144 pt.

30-HC

Caps, Figures and Points 120 and 144 pt.

All matrice

lengthwise position on the slug with the exception of the

6-BCT 60, 72 and 84 pt. fonts which are cast in the regular

position.

tO-22-62

Ludlow Typograph Company