Swiftape: Practical Answer to High-Speed Justified Tape Production

swiftape;

practical answer
to high-speed
justified tape
production

This is the
new Ludlow
Swiftape
Computing/ Memorj
Keyboard . . .

SWIFTAPE PRODUCES JUSTIFIED TAPE FASTER

THAN UNJUSTIFIED KEYBOARDS. ..THE REASON

WHY YOU MAY NOT NEED A COMPUTER FOR

TYPESETTING.

What is Swiftape? The practical answer
to high-speed keyboarding of both
straight matter and mixed composi-
tion into tape. Swiftape combines an
electric keyboard with a computing/
memory to deliver justified tape
faster than most operators can
produce w^-justified tape. Today —
Swiftape operators maintaining 50
wpm typing speeds are delivering
600 eleven-pica lines per hour.

Why you get better typography: Swiftape
fills in accurate pre-selected inter-
word spacing automatically —
without the need for line-by-line
operator decisions. With photo com-
position units — you get precise com-
binations of fixed spaces — and avoid
wide inter-word space resulting from

vvWfe really didn't need a computer. Our problem was
getting last minute news into type fast and accurately.
Swiftape proved to be the answer. I've got a beginner
who's producing over 500 lines an hour; I can get 800
myself, yy

GORDON ZIMMERMAN
PRODUCTION MANAGER
COLUMBIA (MO.) DAILY TRIBUNE

underset lines. Swiftape is the only
keyboard available on the market
that will give you complete control
of typography.

GUARANTEED SWIFTAPE PRODUCTION

If your operator maintains typing speed:

50 WPM 600 (11 pica) lines per hour

55 WPM 660 (11 pica) lines per hour

60 WPM 720 (11 pica) lines per hour

65 WPM 780 (11 pica) lines per hour

70 WPM 840 (11 pica) lines per hour

Swiftape is guaranteed to prevent loose
and tight lines: As you strike a key
... the exact width of each character
is electronically subtracted from the
line length you have selected in the
Swiftape memory. The line won't go
if it's loose — the keyboard locks if
it's tight.

Fast error correction . . . with "hard copy"
verification you can wipe out a line . . .

a word ... or an individual character
with one keystroke. The exact widths
of the deleted characters are added
back into the Swiftape memory. No
tape to read . . . back up . . or rub
out . . . because errors are corrected
before the line is punched into tape.
You get "hard copy" with Swiftape
. . . lets you see whether errors have
been corrected . . . tells the operator
where he is . . . line-for-line.

Easy-to-operate . . .train operators in days,
not months. Swiftape's typewriter key-
board is easy to learn . . . operators
do not need to read tape. The light
touch reduces fatigue — encourages
greater speed. Your operators are
trained in your plant by a Ludlow
representative.

You get 6 level tape— or modify to 7 or 8

The standard Swiftape gives you 6
level tape. If you need 7 or 8 level

V v We put in 2 Swif tapes, and our justified tape produc-
tion per keyboard went up about 50%— so I figure 4
Swiftapes will produce as much or more than our 7 con-
ventional keyboards. I think a Swiftape can pay for itself
in 18 months of operation, yy

RAYMOND T. TYGRET
PRODUCTION MANAGER
ROCK ISLAND (ILL.) ARGUS

tape — Swiftape can be modified at
the factory or quickly in your plant
to your specifications.

You can mix from four fonts . . . from the
four font "card" or electronic circuit
boards which are custom-made to
your hot metal magazine or photo
composition grids. Mix within a
paragraph — or within the line — at the
flip of a switch.

You get type almost as fast as tape
. . . because Swiftape can be operated
250 or more feet from the tape punch
. . . lets you perforate lines only sec-
onds before they feed into the line-
caster or photo composition unit to
become type.

Every Swiftape is guaranteed for one
year against defects in parts or work-
manship. The guarantee covers key-
board, punch, electronics, power
supply, everything.

Here's how Swiftape takes the trouble

out of tape while increasing production

AUTOMATED UNSHIFT

w*-

nigh hiKUies, and the mile relay.
Taking first in the 220 was Bob
Porter. John Fuller won the 120
yard hurdle event. John Meyers,
te Sadler, Mel Button and Tom

To produce a capital letter, the Swiftape operator depresses
the SHIFT key, strikes the letter and releases the SHIFT key
. . . two keystrokes. That's a saving of one keystroke over
conventional perforators, which require an unshiftcode as well.

AUTOMATED RETURN & ELEVATE

c* ciiiiu . . dpditiiiwic. the
children: Tom Jones, 3; Bar-
bara Jones, 10; and Allen Jones.
8 had been left alone in an
apartment at 432 W. Main
Street while their mother went*
to a drug store about a block

AUTOMATED EN INDENT

my Department of Western

State College stated:
Buffalograss is an excellent
grass for the short grass re-
gions of the Great Plains.
Growth starts in the late
"* ~ spring and the grass^ £OjiJtir>ii£%^ *

AUTOMATED FILL SPACE /FILL LEADER

No operator effort is required to put in these codes with Swif-
tape. When a line is within justification range, and the operator
presses space bar or hyphen, the line is sent with Return & Ele-
vate codes added automatically. The time saved by elimi-
nating manual effort for these two codes will produce hundreds
of extra lines daily without any additional operator effort.

To set an indented paragraph, the conventional-keyboard oper-
ator must strike the EN QUAD at the beginning and end of
every line. The Swiftape operator merely depresses EN IN-
DENT at the beginning of the first line, after which each suc-
cessive line is automatically indented, beginning and end, until
the EN INDENT is again depressed.

• 1

14

.563

5

15

.545

5V2

16

.529

6

17

.514

6V 2

18

.455

8V2

20

.412

1( >^.

AUTOMATED QUADDING

Robert E. Conne
Richard Drury

Jo Ann Gordon

ASSOCL

Janet Harden
CaroLI4nd

AUTOMATIC HOLD ON UPPER RAIL

Q. I have an oil furnace and am
bothered by dark stains on the
shingles around the chimney. How
can I clean them?

r-~

A. There are several excellent
.bleaching preparations a yajj^"

Leaders and spaces are inserted with a single keystroke on
Swiftape. Operators set tabular matter as fast as they can
type, and inch-for-inch, set it faster than straight matter!

Swiftape literally automates linecasters not equipped with auto-
matic quadding. Regardless of whether he wants to quad left,
right or center, the Swiftape operator first types his copy
and then touches the appropriate QUAD key. Swiftape instantly
computes and adds the correct amount of quadding plus the
Return & Elevate codes — automatically.

To set Upper Rail, the Swiftape operator depresses the UPPER
RAIL key only once at the beginning and end of the copy to
be set and the machine automatically puts in Upper Rail codes
for each line.

THE LUDLOW GUARANTEE OF QUALITY

Ludlow's more than 50 years' experience in the graphic arts
is your assurance of top quality performance in the Swiftape.
Swiftape carries the Ludlow one year guarantee. Installation
is made — and your operators trained — by factory-qualified
personnel.

LUDLOW TYPOGRAPH COMPANY

2032 CLYBOURN AVENUE • CHICAGO ILLINOIS 60614