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Full text of "Outlook / the University of Maryland, College Park (2003)"

0tiilflC^9<t* 



Outlook 




MFRI Opens 
Nevsr Training 
Center 

Page 4 



THE UNIVERSITY OF MARYLAND FACULTY AND STAFF WEEKLY NEWSPAPER Volume 19 • Number II • April I5, 2OO3 



Four Faculty to 
Receive System- 
Wide Recognition 

At its April 1 1 meeting at 
Towson University, the Lfni- 
versity System of Maryland 
Board of Regents will present the 
Regents' Faculty Awards for Excel- 
lence. This year, the Regents will 
recognize 1 1 faculty members 
from institutions across the USM 
for their outstanding contributions 
in one of seven areas: ca Lab ora- 
tion, mentoring, public service, 
teaching, research, scholarship and 
creative activity. 

"These educators, recommend* 
ed by the Regents Faculty Award 
Committee, are an example for 
every person in liigher education," 
said Clifford M. Kendall, chairman 
of the Board "Through their hard 
work, dedication and creative 
endeavors, they have shown that 
for teachers and students alike, real 
learning knows no boundaries." 
Recipients will receive $ 1 ,000 
and a plaque of recognition 
(though each recipient of an 
award for inter-institutional collab- 
oration will receive $500 and a 
plaque). Following are the winners 
from the College Park campus. For 
a complete list of .^stem winners, 

See AWARDS, page 2 



Conference Addresses 
Balancing Act of 
Professional Women 

Campus women looking to 
give their professional and 
personal lives a boost may 
want to attend a summer confer- 
ence designed with their develop- 
ment as its focus. 

Scheduled for Friday, June 6 at 
the Stamp Student Union, this 
year's Professional Concepts 
Exchange Conference (PCEC) will 
work on the theme "A Balancing 
Act!" Workshops will be offered in 
the categories of wealth, wisdom, 
wellness and work; balanced with 
family, fitness, friends and Ain, 

A few of the confirmed work- 
shops include "The 1-2-3's of Home 
Buying," "Auto Care for Women," 
"Quick Meals," "Getting Along With 
Difficult People" and "Debt 
Management Tips." Workshop lead- 
ers are recruited primarily from 
the campus' knowledgeable and 
diverse resources. 

Dianne Sullivan, administrative 
assistant for the campus ombuds 
office and co-chair of this year's 
conference, says, "We have asked 
some of the favorite workshop 
leaders, such as Roberta Coates, 
Tom Ruggieri and the BGs (a.k.a. 
Barbara Goldberg and Beverly 
Greenfeig of the Returning Stit 

See CONFERENCE, page 3 



Netcentric Computer Lab Welcomes Dell 




PHOTO BV CVNTHIA MITCHEL 



Michael Dell (left), chairman and CEO of Dell Computer Corp., tours 
the new $38 inillion high-tech wing at the Robert H. Smith School 
of Business, Dell was keynote speaker for the school's annual "New 
Frontiers in Netcentricity" conference April 4. Sponsored by Dell, the 
event offered opportunities to hear about new apphcations and innovations in tech- 
nology &oin a national slate of presenters. Above, Smith School dean Howard Frank 
(right) and alumnus Rosendo "Ro" Parra ('82) introduce Dell to the Netcentric 
Financial Markets Laboratory, which provides cutting-edge training in financiaj 
modeling and analysis for undei^raduate and MBA finance courses. 



More Activities, More Sponsors, More Fvm 



Miirjlaiid Day is not just 
for the community outside 
the university, said President 
Dan Mote, it is also for the 
university community itself. 

April 26 marks the fifth 
anniversary of the universi- 
ty's annual open house cele- 
bration, as seen on programs 
and posters all over campus. 
The event will run from 10 
a.m. to 4 p.m. More than 3(K) 
activities and exhibits will be 
available. 

Untie r the theme "Explore 
Our World," Maryland Day 
invites people to get a sense 
of what happens on the cam- 
pus. David Ottalini, a senior 
media relations associate, 
said this imiversity-wide 
event allows employees to 
see the work of their peers. 

One highlight of this 
year's event is that it coin- 
cides with the 1 00th anniver- 
sary of Frank and Orville 
Wright's Kitty Hawk flight. 
The university will work 
with National Archives II and 
the College Park Aviation 
Museum to provide activities 
related to the flight anniver- 
sar>', 

Maryland Day was Mote's 
brainchild, Ottalini said.^It's 
also his fifth anniversary." 
Mote began his presidency in 
September 1 998. He discov- 




F(LE F>H0TO BY CYNTHIA MITCHEL 



On Maryland Day, campus departments sponsor a broad variety of 
activities popular with both children and adults, such as the College 
of Agriculture and Natural Resources' petting zoo. 



ercd that the university had 
"never. . had a campus-wide 
open house," Mote said. He 
was concerned because he 
believed the university had a 
lot to offer. He decided to 
have the first on the last Sat- 
urday in April, which was the 
same day as the open house 
for the College of j^^iculture 
and Natural Resources. 

"There was a feeling that 
no one would come," Mote 



said, because the university 
was mainly a "commuter 
campus." 

His goal for the first year 
was to have 25,000 people in 
attendance, he said. People 
thought his goal was ridicu- 
lous. In the first year, approx- 
imately 21,000 people came 
to Maryland Day. Mote said 
that while he was "a little dis- 

See MD. DAY, page 4 



Business^ Education 
and Engineering 
Rankings Rise 

Graduate programs in busi- 
ness, education and engi- 
neering rose in the latest U.S. 
News and World Report rank- 
ings released last week, several 
of^them by significant amounts. 

The Clarii School of Engineer- 
ing overall rose from 19th to 
1 6th in the annual survey of the 
nation's best graduate schools. 
The Smith School of Business 
rose from 43rd to 42nd overall, 
and the College of Education 
stayed steady at 21st. Rve busi- 
ness specially programs ranked 
in the top 25, led by business 
information systems, up one 
spot to 8th, along with the part- 
time MBA program (1 1th, up 
one), supply chain/logistics 
(11th, new category), cntrepre- 
neiirship (1 4th, up one) and 
management (24 th). 

Education specialty programs 
continued to fare well, with five 
in the top 1 0, five more ranked 
higher than 1 5th. C-ounseling 
and Personnel Services contin- 
ues to rank first nationally, with 
special education C5th), rehabili- 
tation counseling (9th), higher 
education administration (10th) 
and educational psj'chology 
(10th, up one) in the top 10. 

Curriculum and instruction 
leapt from 1 9th to I lth,wliilc 
elementary and secondary edu- 
cation each rose two spots, to ''' 
1 1th and l4th respectively Edu- 
cational policy and administra- 
tion and supervision ranked 
1 1 th and 1 2th respectively. 

"This means we have more 
top 1 5 rankings than any of the 
university's peers and more top 
10 rankings than three of the 
five peer universities," said Edu- 
cation Dean Edna Szymanski."! 
believe that this demonstrates 
we are very strong across all 
major areas of education." 

In addition to the three-spot 
jump (jverall, aerospace engi- 
neering jumped from 15th to 
10th, while computer engineer- 
ing held steady at 18th. 

"This progress is a reflection 
of our commitment to excel- 
lence," said Engineering Dean 
Nariman Farvardin."This com- 
mitment is evidenced by our 
efforts aimed at recniiting out- 
standing facult)' members, 
strengthening our well-estab- 
Hshed research programs, 
launching new research initia- 
tives and developing an out- 
standing academic experience 
for our students." 

Also in the rankings this year: 
a new category puts commimity 
health (Health and Human Per- 
formance) at 12th, while the 
veterinary medicine program, 
shared with Virginia Tech, ranks 
14th, up three spots from last 
year. 



ttfl 



APRIL 15, 2005 



dateline 
maryland 



YOUR GUIDE TO UNIVERSITY EVENTS : APRIL lS-22 



april 15 



4 p.m.. Physics Colloquium 

Physics Lecture Hall.With Gior- 
gio Gratta of Stanford Universi- 
ty. Refreshments will he served 
for a nominal fee starting at 
3:30 p.m. Free. For more infor- 
mation, call 5-3401. 

7 p.m., Frida Kahio: Healing 
through Art with Evelyn T. 
Beck College Park Historic 
Old Parish House, 4711 Knox 
Road. Interactive slide presen- 
tation by Evelyn Torton Beck, 
Distinguished Scholar-Teacher 
and profeasor emcrita. Women's 
Studies. Free; refreshments will 
be served. Seating is limited to 
the first 80 people. For more 
information or to RSVP, contact 
George Pelham at (301) 982- 
9550 or Gabriele Strauch at 
C301) 405-2090. 



WtDNtSOAV 



april 16 



11:30 a.m.-12:30 p.m.. 
Annual Spring Counseling 
Center EEEO Program: 
Presidential Commissions 
and Campus Equity 0114 
Coimseling Center, Shoemaker 
Building. For more informa- 
tion, contact Vivian S. Boyd at 
vbl4@umail.umd.edu. 

4-^ p.m.. Superintendent's 
Forum: Superintendents 
Making It Happen 2154 

Tawes Fine Arts Building. With 
Eric Smith, Anne Arundel 
County public schools. Part of 
the Department of Education's 
Institute for Minority Achieve- 
ment and Urban Education col- 
loquium series. For more infor- 
mation, contact Martin L.John- 
son at nijl3@umail. urnd.edu 
or visit www.education.timd. 
edu/MlMAUE. 

7 p.m.. Chutney Popcorn 

Hoff Theater, Stamp Student 
Union. Film. For more informa- 
tion, visit www.inform.umd. 
edu/StudentOrg/pridealliance/ 
new.htmt. 



TMURSOnV 



apnl 17 



Noon- 1:30 p.m.. Advancing 
the Discourse of Diversity 

N>'umburu Cultural Center. 
Mitchell Chang, UCLA, will dis- 
cuss strategies for creating a 
diverse learning environment 



and the educational value of 
diversity-related initiatives. For 
more information or to RSVP, 
contact Marie RTing, daisy® 
wam.umd.edu, or Clapton Wal- 
ton, cwalton®dcans.umd.edu, 

4 p.m., R.A. Fisher and Ran- 
domized Experimental 
Design 1 1 16 IPST Building. 
With Nancy Hall, Department 
of Philosophy. Part of the Com- 
mitte for Philosophy and the 
Sciences (CPaS) Colloquium 
Series. Refreshments will be 
served at 3:45 p.m. For an 
abstract of the lecture and 
more information, visit 
http ://carn ap.umd.edu/cpas 

7 p.m.. Seven Deadly Lies 
about Race and Sexual Ori- 
entation Baltimore Room, 
Stamp Student Union. Lecture 
by Keith Boykin, author of 
"One More River to Cross: 
Black and Gay in America." For 
more information, visit www. 
inform . umd . edu/Stude nl Oig/ 
pridealliance/. 



april 18 



9:30 a.m. -1:30 p.m.. Explai- 
ning Growth in the World's 
Main Regions: Regional and 
Country Studies 1 101 Morrill 

Hall. Four scholars will share 
their research into factors 
detennining the growth of 
countries. RSVP required. Con- 
tact Jennifer Munro, 5-3721 or 
jenniferm@iris.econ.imid.edu, 
or visit www.iris.umd.edu. 

Noon, Origin of Vesicular 
Basalts on Asteroids 1201 
Physics Building. With Tim 
McCoy of the Smithsonian 
Institution. Part of the Depart- 
ment of Geology's Spring 2003 
Seminar Series. Free. Coffee 
and tea will be served begin- 
ning at 1 1 :50 a.m. in the Geolo- 
gy building. For more informa- 
tion, contact Karen Prestegaard 
at kprcsto@geol.umd.cdu. 

Noon, Conning of Age at 
Minimum Wage l lOt Art- 
Sociology Building. With Carol 
Stack of the Graduate School 
of Education at the University 
of Califorma, Berkeley. For 
more information, visit 
www. popcenter.umd.edu. 

4-6 p.m., Tran Bathroom 
Project 4210T Non-print 
Media, 4th floor, Hornbake 
Library. Out, transgcndered 
attorney Dean Spade will 



screen his award-winning 
documentary about bathroom 
accessibility, activism and 
transgcndered people. For 
more information, visit www. 
inform . umd .edu/StudenlOi^ 
pridealliance/. 

7 p.m., Maryland Athletics 
and Terrapin Baseball Fac- 
ulty/Staff Appreciation Day 

Shipley Field. All faculty and 
staff are entitled to foiu- free 
tickets to the game versus 
Clemson. Tickets can be picked 
up at the Terrapin Ticket Office 
in the Comcast Center between 
8:30 a.m. and 4:30 p.m. For 
more informatioin, call 4-7070 
or visit www.imiterps.com. 



april 21 



4 p.m.. Unfolding of a Sin- 
gle RNA Molecule by Force 

1407 Chemistr)' Building. The 
Department of Chemistry and 
Biochemistry presents Carlos 
Bustamante, University of Cali- 
fornia, Berkeley, who will give 
the Russell Marker Seminar in 
Biochemistry. For more infor- 
mation, contact Vera Harris, 5- 
1813 orvh50@umail.umd.edu. 

4 p.m.. Exploring the Possi- 
bilities of World History 

21 10 Taliaferro. With Richard 
Eaton, University of Arizona. 
Eaton has published four books 
on the histor>' of pre modem 
India, fociwing on the interac- 
tions between the Islamic and 
Indian civilizations of the time. 
For more information, call 5- 
8739 or e-mail history center® 
umail.umd.edu. 



april 22 



4-6 p.m.. Universities at 
Shady Grove Open House 

9630 Gudelsky Drive, Rock- 
ville. Admission and transfer 
counselors will be on hand to 
talk to those interested in 
upper-level, undergraduate or 
graduate programs. Eight USM 
schools offer daytime, evening 
and weekend classes at Shady 
Grove. Refreshments will be 
served. For directions, visit 
wrww. sh adygrovc . umd . edu/ 
directions. 



or additional event list- 
_ ings, visit www. college 
publishercom/outlook. 



calendar guide 

Cafenctar phone numbers listed as 4-w;;o( or 5-iixwc stand for the preffx 314 or 405. Calendar information for Oullooli is compiled 
from a combination of InfarM's master calendar and submissions to the OuVook office. Submissions are due two weeks prior 
to the date of publication. To reach the calendar editor, call 405-7615 or send e-mail to outlooK@accmail.umd.edu. 



Amrards: Campus Winners 

Continued Jrom pa^ i 



go to www.coUegepublisher. 
com/outlook. 

Excellence in Mentoring 

Noel Myricks is an associate 
professor in the Department 
of Family Studies, Over the 
past three decades, Myricks, 
an educator and lawyer, has 
mentored students from 
diverse racial and etlinic back- 
grounds, demanding quality 
and setting standards that will 
prove incalculably valuable 
for students in their careers 
and personal lives. Myricks 
has encouraged promising stu- 
dents, many of whom are 
minorities, to go to law school 
or graduate school, and to pur- 
sue other professional endeav- 
ors. Under his guidance, the 
University Mock Trial Program 
has produced mne consecu- 
tive regional championships 
and five national champion- 
ships. His work has enhanced 
the undergraduate experi- 
ence, enriched student lives, 
and advanced the educational 
mission of the institution. 

Excellence in Teaching 

Spencer Benson is an asso- 
ciate professor of cell biology 
and molecular genetics. A 
longtime advocate of under- 
graduate education, he has 
been a key contributor to the 
overall design and monitoring 
of College Park's general edu- 
cation courses and an active 
participant in the Center for 
Teaching Excellence. 

Benson was a member of 
the faculty group that 
launched the innovative, team- 
taught, interdisciplinary World 
Courses. He co-designed and 
co-delivered a novel course 
focusing on the Nile River, 
viewed through the prism of 
the geopolitical and engineer- 
ing chaLenges accompanying 
the construction of the Aswan 
Dam. He also has helped shape 
science education in the state 
as part of the University Task 
Force on K-I6 Education. 

Practicing what he preach- 
es, Ben.son is participating in a 
$7.5 million National Science 
Foundation grant to improve 
instruction and middle school 
student achievement in sci- 
ence. His undergraduate 
teaching involves large and 
small classes, both for life sci- 
ence majors and non-majors. 
He routinely holds workshops 
on teachmg for graduate stu- 
dents. He has also published 
extensively and, as invited 
speaker, shared his findings at 
many national conferences 
and workshops. 

Excellence In Research/ 

Scholarship/Creative 

Activity 

Elizabeth Gantt is a distin- 
guished university professor 
in the Department of Cell 
Biology and Molecular Genet- 
ics. Gantt is one of the world's 
leading experts on the organi- 
zation of the photosynthesis 



apparatus of phycobilin-con- 
taining algae. She was first to 
identify a ^oup of novel pig- 
mented bodies, which she 
named phycobilosomes, 
which turned out to be major 
components of the light har- 
vesting system of photosyn- 
thesis. Gantt 's pioneering 
research covers broad areas of 
basic importance in cell biolo- 
gy and biochemistry. Her 
recent research has been 
directed toward elucidating 
the structural organization of 
the photosynthetic membrane 
during light acclimation. 

Some of her more signifi- 
cant accomplishments have 
included the development of 
a means by which the topo- 
graphy of the supramolecular 
photosynthetic membrane 
complexes could be quantita- 
tively studied in situ. Gantt 
and her coworkers produced 
evidence that supports a com- 
mon origin for chloroplasts of 
various pigmented algae, pre- 
viously believed to be widely 
divergent. Despite maintaining 
a vigorous and highly visible 
research program, Gantt's 
commitments to teaching and 
.service to College I*ark have 
never wavered. In addition to 
teaching, she directs disserta- 
tions of graduate students, 
hosts postdoctoral fellows and 
serves on numerous graduate 
student committees. She is 
one of her unit's most reliable 
citizens, serving on search and 
other committees. 



Outlook 



Outlook u rhf weekly faculty-staff 
HL-wspapcr strviiip the Uniwrsity of 
Maryland tanipus communrcy. 

Brodte Remington ■ Vicv 
[*reMdent for University Relatioru 

Teresa Flannery • Exei;utiv(.' 

Director, University 

Conimuiii editions jnd Miirketing 

George Catiicart * Ewcudvc 

EJitiir 

Monette Austin Baiiey • Editor 

Cynthia Mitchel • Art Director 

Robert K. Gardner • Gmduatr 
Assist.int 

Letters 10 the editor, story strggcs- 
rioris and c^ampus infornuitioii arc 
wclcotne. Please submit ,ill material 
two WfL-ks bclbie the Tuesday of 

puHic^tion. 

Send material to Editor; Otalook. 
2101 Turner Hall, College Park, 
MD 21)742 

TdephoDe • (301) 405-462<) 
Fax- P01),1K-W44 
E-nuil • outlook@accmiil.umd.cdu 
www. collegepublisher.coin/ outlook 







^f<Y\.h> 



OUTLOOK 



RecognizingYears of Service to the University 

This evening, ApriJ 15, at 6 p.m., Personnel Services will honor more than 140 employees 
who have given 20 years or more of service to the university. In its 34th year, the ceremo- 
ny will be held in the Grand Ballroom of the Stamp Student Union (refreshments will follow). 
For a full list of those being recognized, go to www.coUegepublishercom/outlook.' Also, look 
for an anicle featuring some of those with the longest records in a future issue of Outlook. 



50 YEARS OF SERVICE 
Arnold E. Selgel, Instructional 
Television 

45 YEARS OF SERVICE 
Audrey 5. Dunc&n, Maryland 
Cooperative Extension, Talbot 
County 

35 YEARS OF SERVICE 
Eugene E. Barth, Physics 
James Cornelius, Dining 
Services 

Dolores E. Forbes, Mathemat- 
ics 

James F. Harris, College of Arts 
and Humanities 
Barbara E. O'Brien, GIT 



Administrative & Enterprise 
Applications 

Joanna F. Schmeisaner, 
President's Office 
William Spann, Office of Insti- 
tutional Research and Planning 
Alviit L. Thompson, Facilities 
Management, Building Si 
Landscape Services 
Olivia I. Wallace, Hesidential 
Facilities 

30 YEARS OF SERVICE 
Jacqueline D. Ada ma. Vice 
President & Dean's Office for 
Research & Graduate Studies 
Betty J- Anthony Waller, 
Facilities Management, Building 



Services 

Angela M. Bass, Human Rela- 
tions 

Rosemary T. Blunck, Office of 
Continuing and Extended Educa* 
tion 

John J. Bush, Intercollegiate 
Athletics 

Patricia A. Callen, Office of the 
Comptroller 

Richard S. Davis, OIT - AEA - 
Student Application Services 
Karen D. Haje, Maryland Fire & 
Rescue Institute 
Marjorie Harrison, Facilities 
Management Building Si 
Landscape Services 

* Ust continues on Outlook onllns 



Conferences For, and Hosted By, Women 

Co ti ( ( ri ued from page 1 




PHOTO BV MONETTE AUSTIN BA(LEY 



Members of the Professional Concepts Exchange Conference planning commitee work out workshop details. 
Clockwise from left, Ann Morsberger; Mary Crowe- Kokomis; co-chair Carol Cron; co-chair Dianne Sullivan; 
Sandy George; and Sandy Ratke. 



dents Program), to combine 
their leadership skills with 
some new presenters, like Jen- 
nifer Trcger of the Center for 
Health and Weilbeing, and 
Sylvia Frankel of the Smith 
School of Business, who hap- 
pens to be a black belt in 
karate." 

Organizers woiiced harder to 
attract non-exempt staff this 
year by placing articles in cam- 
pus publications and distribut- 
ing a newsletter about the con- 
ference to 2,000 members of 
the non -exempt staff. Materials 
also went to deans, directors 
and department chairs so that 
they, as a sign of appreciation, 
would encourage their staff 
members to attend. 

The Professional Concepts 
Exchange Conference is spon- 
sored by the President's Com- 
mission on Women's Issues, 
and ha.'i been held for 21 years. 
Ot^anized each year by a 
group of volunteers, the PCEC 
provides a full day of work- 



shops and networking oppor- 
tunities for non-exempt staff. 
Says Sullivan, "The confi^rence 
began as the Personnel Prac- 
tices Conference in Uic early 
1980s. Several years later 
awards for outstanding clerical 
and secretarial staff were 
developed and winners were 
annotmced at the conference.' 
The award is now called Out- 
standing Administrative Profes- 
sionals Award. 

This year's keynote speaker 
is Athletic Director Debbie Yow. 
Her nine years at Maryland 
have truly been 'a balancing 
act" as she juggled a high-profile 
career and a busy personal life. 

In an effort to keep pace 
with the technology seen at 
comparable conferences, the 
PCE Conference will offer 
online registration for the first 
time. At www.unid.edu/pcwi, 
visitors can submit nomina- 
tions for the award, browse 
workshop choices and register 
for the conference, paying by 



departmental credit card or 
with an internal FR5 account 
number 

Faced with the same budget 
t sius that are affecting the rest 
of campus, the planning com- 
mittee has tried to help partici- 
pants attend the conference. 
Rather than increasing the reg- 
istration fee, the decision was 
made to actually reduce the 
cost to the same rate it was 
two years ago. 

"The investment by supervi- 
sors of $60 for administrative 
staff to attend a professional 
conference, participate in in- 
formadve workshops and net- 
work with peers across campus 
is a valuable one," says Sullivan, 
who hopes the 21st Aimual Pro- 
fessional Concepts Exchange 
Conference will be the best 
attended one yet. 

^-Carol Cron, 

administrative assistant. 

Smith School of Business, 

and conference co-<hair 




Book Bag 



A 



II of this week's books were 
published by Department of 
Communication faculty. 



Communicating: A Social and 
Career Focus, 8th Ed. 

Roy 8ef ko, Andrew D. Wolvin 
and Darlyn R. Wolvin 
(Houghton Mifflin, 2001) 
Offers comprehensive, balanced 
coverage of basic communication 
theory, interpersonal and group 
communication, and public speak- 
ing skills. 

Nature Stories; Depictions of the 
Environment and Their Effects 

James Shanahan and Katherine 
A. McComas 

(Hampton Press, 1999t 

This book examines relationships 
between media portrayals of the 
environment and what people think 
about the environment. 

The Gender Challenge to Media: 
Diverse Voices from the Field 

Elizabeth L. Toth and Linda 
Aldoory (Eds.) 

(Hampton Press, 2001) 

A series of essays that provide a 
gender perspective informed by the 
intersections of race, class and sex- 
ual orientation to challenge future 
communication professionals' con- 
tributions to society. 

Communication in the Presiden- 
tial Primaries: Candidates and 
the Media, 1912-2DO0 

Kathleen E. Kendall 

(Praeger, 20001 

Kendall argues that the verbal 
context of the presidential primaries 
is an important factor overlooked in 
traditional studies. 

Women in Public Relations; How 
Gender Influences Practice 

Larissa A. Grunig, Elizabeth 
Lance Toth and Linda Childers 

(Guilford Press, 2001) 

The authors examine the status 
of women in public relations and 
propose concrete ways to achieve 
greater parity in education and 
practice. 

The Rhetorical Presidency, 
Propaganda, and the Cold War, 
1945-1955 

Shawn J. Parry-Giles 

(Praeger, 2002) 

Parry-Giles challenges the schol- 
arly assumption that the rhetorical 
presidency refers to presidential 
messages delivered from the bully 
pulpit only. 

Constructing Clinton; Hyperreality 
and Presidential Image-Making in 
Postmodern Politics 

Shawn J. Parry-Giles and Trevor 



COMMUNICATING 




it ik>nil t»ii imtKt* FerHi 







IIRKO WOlVtMWOLVIK 






ii!f:cmj»oMBiIHVIR 




KalbflTln* McCoiniii 



ComnumiaUion 
in the Presidential 

Primaries 




% 4 * 




Candidates and the Media. 
1912-2000 

K.ilhlcfli r K.'luJnll 



Parry-Giles (Peter Lang, 2002) 

Focuses on the image of Bill Clin- 
ton as defined by and trapped in the 
hyperreality so characteristic of 
contemporary presidential politics. 

Excellent Public Relations and 
Effective Organizations: A Study 
of Communication Management 
in Three Countries 

Larissa A. Grunig, James E. 
Grunig and David M. Dozier 
(LawrenceErlbaum,2002) 
This book Is the final product of 
the "excellence project" a compre- 
hensive research effort commis- 
sioned by the International Associa- 
tion of Business Communicators 
(lABC) Research Foundation. 



To submit your book to Book Bag, send an e-mail in the above for- 
mat to outlook@accmail.umd.edu. Cover images can be accepted 
as jpeg files, which can be sent to cmitchel@accmail.umd,edu. The 
next Book Bag will appear May 13, 2003. 



APRIl 15, 2003 



Maryland Regional Training Center Opens 



The Southern Maryland 
Regional Training Center 
(SMRTC) officially 
reopened on April 5 to applause 
from MFRI fiiculty and staff, 
southern Maryland residents 
and firefighters, and state and 
local officials. After undergoing 
extensive reconstruction, the 
SMRTC is ready to train firefight- 
ers and EMS personnel in South- 
em Maryland. 

SMRTC has always been the 
busiest regional training center 
and with its new faciUtics the 
communities of Southern Mary- 
land will be better served. The 
new administration building 
provides students and faculty 
with a comfortable working and 
learning environment and cut- 
ting-edge equipment. Students 
will get a good feel for structur- 
al Grefighting in the multilevel 
bum building that utilizes high 
temperature tile linings. Instruc- 
tors will guide and teach stu- 
dents the fundamentals of fire- 
fighting in a safer and more real- 
istic environment. The propane 
fire trainer simulates Cla.ss A, B 
and C fires and lets students 
learn imdcr realistic conditions. 
Having additional storage on 
site allows for the safe storage 
and easy accessibility of fire and 
rescue tools. 

University of Maryland Presi- 
dent Dan Mote marked the 
grand reopening as the start of a 
new generation and a milestone 




PHOTO BY PlNOAKE BHOWNING 

Above {t to r): Harvey Dickson, chaplain of the Maryland State Firemen's 
Association (MSFA); Congressman Steny Hoyer; F, Patrick Marlatt, MFRI 
assistant director: Steven T. Edwards, MFRI director; Robert Jacobs, sec- 
ond vice president, MSFA; University President Dan Mote; Thomas 
MattJngly, county commissioner, St. Mary's County (past president MSFA|. 



in fire training. He .spoke of the 
special opportunities afforded 
to the communities with the 
conglomeration of fire tiaining 
and academics that the universi- 
ty and MFRI bring to its sn^ 



dents and communities. MFRI 
thanks Mote for continued sup- 
port of its programs. 

— Alyssa Slotkiii, 
managing editor, MFRI Bulletin 



t/5 



fi 



O 



Maya Ang«lou Lecture 

The femous poet will speak at the 
Dekelboum Concert Hall on April 24 at 
7 p.m. Author of the bestsellers "1 Know 
Why the Caged Bird Sings" and -Even 
the Stars Look Lonesome ."Angelou is 
only the second poet ever to lie invited 
to compose and recite original poetry at 
a presidential inauguration. 

Tickets go on sale April 1 4 and cost 
$3 for students, S 10 for faculty* and staff, 
and $ 1 5 for the public. For more infor- 
mation and tickets, call (JOl) 405-ARTS 
or visit www.see.umd.edu. 



MM Tliesis Exhibitions 

An exhibition of Master of Fine Arts 
projects will be held thout^ April 25 at 
the Art Gallery, 1 202 Art-Sociology. The 
gallery is open Monday through 
Wednesday, Friday and Saturday from 1 1 
a,m, to 4 p.m., and Thursday from 1 1 
a.m. to 7 p.m. 

For more information, call (301) 3 1 4- 
7774, e-mail ag2I0@umail.umd,edu or 
visit www.artgallery.umd.edu. 



BFSA Call for Prosenfatlons 

The Black Faculty and Staff Association 
issues a call for presentations for its 
National Conference About Blacks in 
Higher Education titled "Unity Among 
Our Differences: Understand. Support, 
and Progress." It will be held May 28-29 
at the Grccnbclt Marriott, 6400 Ivy 
Lane. 

Proposals should explore issues relat- 
ed to the theme. All sessions will be one 
hour in length.AU submissions should 
include: 



• Tide: maximum of 1 2 words 

• Presenters(5>: include name, title, 
institution/organization, contact infor- 
mation 

• Abstract: maximum of 50 words to 
be included in the conference program 

• Description: complete description 
of the proposed program, including 
objectives, format (e.g., lecture, panel), 
audio-visual requirements and intended 
audience. 

Submit proposals no later than April 
18 to; 
Velma Cotton, Program Committee 
Chair 

3216 J.M. Patterson Building 
University of Maryland 
College I>ark, MD 20742 
Phone:(301)405-4741 
Fax:(301)314-9794 
E-mail: vc46@umail.umd.edu 



The Body and the Body Politic 
in Latin America 

The Center for Historical Studies 
aimoimces its "The Body and the Body 
Politic in Latin America" conference, to 
be held April 18-19 in the Maryland 
Room of Marie Mount Hall Three con- 
ference panels will focus on "Race, Gen- 
der and Ethnicity in Colonial Latin 
America," "Embodying Citizens and 
Criminals in Twentieth-Century Latin 
America," and "Normal and Deviant Bod- 
ies in Latin American Nation-Building." 
Participants will come from the United 
States, Canada, Brazil and many depart- 
ments at the university. 

Conference papers are available 
online at wvtTv.driskcHccntcr.umd.edu/ 
p rogra m s/2002-2{X)3/conf/latambody, 
For more information, contact the (Cen- 
ter for Historical Studies at (301) 405- 
8739 or historycenter@umaiLumd.edu. 



Md. Day: Mote Brainchild 

Contitiited Jrom page t 



appointed, everyone else was 
thrilled." He set another goal 
that by 2004, 50,000 people 
would come out for the day. 
Thirty-five thousand came out 
the second year. The third 
year, attendance exceeded 
Mote's goal for 2CK)4 by 10,000. 

The Maryland Day schedule 
includes many activities spon- 
sored by faculty and staff, who 
will be available to discuss 
various schools and depart- 
ments in the university. Profes- 
sors even get a chance to dis- 
play their own literary works 
at one event. 

This year's Maryland Day 
has 1 1 sponsors, according to 
Melissa Sweeney, assistant 
director for University Market- 
ing. Sponsors include Barnes 
& Noble, Booz Allen Hamilton, 
Inc., and Microsoft Research. 
Dell Computer Corporation 
contributed the most money 
for this year's event. Radio sta- 
tion Mix 107.3 FM is the 
largest ser^'ice sponsor, pro- 
viding approximate!)' $30,000 



With Quite a 
Our Friends 



Before, during and after 
visitors take to the cam- 
pus in droves for the 
spring rite known as Maryland 
Day, volunteers combine work 
and fun to make sure the event 
goes off with as few hitches as 
possible. As the university cel- 
ebrates the fifth anniversary of 
Maryland Day, a few of those 
who've been involved all five 
years reflect on their experi- 
ences. 

Anita Taylor, special 
events manager with the 
Departnnent of Transportation 
Services, tikes to be "oirt and 
about." Good thing. Her office 
is responsible for making sure 
directional parking signs point 
visitors in the right direction, 
people don't park in the 
wrong places and that cam- 
pus vehicles have clearance 
to get where they need to be. 
Taylor and crew also help with 
attendance figures by placing 
counters at all campus 
entrances and figuring an 
average of three people per 
car. When asked if all this 
makes for a long day, Taylor 
says not really, 

"We're here before it starts, 
but we leave by 4:30 or 5. It's 
really enjoyable." 

Tricia Losavio, assistant 
director for sport clubs with 
Campus Recreation Services 
(CRS), helps turn the gymnasi- 
ums of the recreation center 
into a carnival every year. It is 
3 favorite destination for par- 
ents with young children. "We 
give out small priies and some 
bigger prizes with drawings," 
she says. "It's gotten better 
every year." She credits a sup- 
portive set-up crew with hel|3- 



worth of radio advertising, 
Sweeney said. 

Ottalini said that the univer- 
sity has gotten more sponsors 
to increase resources "in the 
face of budget cuts. It's really 
a way for us to stretch our 
own dollars." 

IKEA, one of the sponsors, 
has an event called "Trading 
Places," which is patterned 
after The Learning Channel 
television show "Trading 
Spaces." According to Sween- 
ey, two student teams will 
switch dorm rooms. Using 
IKEA designers and resources, 
these students will try to fix a 
"specific space challenge," 
Sweeney said. IKEA wants to 
introduce itself and its new 
College Park superstore on 
Rte. I, which should open in 
either late May or early June, 

For more information about 
Maryland Day activities, go to 
WTvw. m ary la ndd ay, umd , e du , 

— -Jamie R. Wellington, 
journalism graduate student 



of Help From 



ing to get everything ready. 
What is one of the most popu- 
lar CRS offerings? 

"The kayak. We pull people 
across the pool; that's it, I 
guess not a lot of people get to 
get inside of a kayak." When 
she can, Losavio likes to get to 
her own favorite destination, 
"I always go down and look at 
the cow." 

Maggie Jenkins, admin- 
istrative assistant to assistant 
deans of the College of Life 
Sciences, has pulled most of 
her hours indoors during 
Maryland Day. She mans 
some of the booths, though 
her favorite volunteer post is 
with Scope on a Rope. "It's 
realty fun to show the kids," 
she says. People gel a chance 
to hold a microscope close to 
every day objects. The image 
is then shown on a televsion. 
A mom to two boys, ages 19 
and 17, she spent her first 
years showing them around. 
Now, "they wander afound by 
themselves," Jenkins, when 
she gets the chance, would 
like to spend more time in the 
agriculture section "where this 
all started" and visit the insect 
petting zoo. "I haven't been to 
it yet, and 1 work here." 

Stefan Sallet, supervisor 
in Facilities Management's 
sign and graphic shop, also 
spends his Maryland Day time 
indoors, though you'll see his 
division's work all over out- 
side. "We provide all the sign- 
age and banners lor the tents." 
He and crew then spend the 
day responding to calls about 
lost, vandalized or damaged 
signs. "And this is while we're 
doing our normal work."