Skip to main content

Full text of "Presidio Stories Symposium"

See other formats


Dr 



p ^ H n ^s 

ju U U U 



Y 



P O S I U M 




APRIL 12 



1 5 



2 D a D 





Presidio Stories Symposium 
April 12 - 15, 2000 

Summary Report 



Prepared by: 
Moore Iacofano Goltsman (MIG), Inc. 

800 Hearst Avenue 

Berkeley, California 

94710 



For: 

Presidio Trust 

Golden Gate National Recreation Area 

National Park Service 

U.S. Department of the Interior 



TABLE OF CONTENTS 

Executive Summary 1 

Introduction 3 

Presidio Background and History 4 

Location and Resources 5 

Presidio Transition 7 

NPS and Presidio Trust Partnership 8 

Presidio Stories Symposium 9 

Planning Process 9 

Evolution of the Symposium........ ..11 

Stakeholder Focus Groups 12 

Symposium Description 14 

Key Presentations 15 

Amy Meyer 15 

John Reynolds 16 

RoseOchi 16 

Robert G. Stanton 17 

Jim Meadows .18 

Carey Feierabend 19 

Presidio Field Tour 20 

Main Post 22 

Letterman Complex 23 

Crissy Shoreline 24 

Crissy Airfield 25 

Fort Scott 26 

Fort Point...., ...27 

Baker Beach 28 

Lobos Creek Valley 29 

Inspiration Point 30 

Interdisciplinary Working Groups 31 

Group A 32 

Group B 33 

Presidio Stories i 



Group C 34 

Group D 35 

Group E 36 

The Presidio Stories 37 

Key Concepts 37 

Major Themes 40 

Military History 42 

Crossroads of Culture 43 

Restoring Natural Systems 44 

Changing Landscapes 45 

Transformation 46 

Next Steps 47 

Work Session— 8/23/00 48 

Major Concepts 49 

Presidio Stories 50 

Criteria For Prioritization 52 

Public Workshop— 10/4/00 54 

Acknowledgements 63 

Appendix A: Transcriptions 70 

Appendix B: Focus Groups 90 



Presidio Stories ii 



STORIES SYMPOSIUM 



EXECUTIVE SUMMARY 



On April 13-15, 2000, the Presidio Trust and the National Park Service 
hosted Presidio Stories: A Visitor Experience and Interpretation 
Symposium on the Presidio at the Golden Gate Club. The purpose of 
the conference was to develop unifying concepts for the interpretation of 
the Presidio. It extended the work begun by the General Management 
Plan Amendment of 1994, the Long Range Interpretive Plan of 1998, 
and the focus groups convened in 2000. 

The Symposium drew nearly 60 invited participants from around the 
country, who participated in an intense three-day program. In addition to 
Presidio Trust Board members, Trust staff, and National Park Service 
representatives, the participants included experts from a wide range of 
subjects, including natural resources, cultural resources, general and 
military history, minority communities including Native Americans, travel 
and tourism, and media technology, among others. A full list of 
Symposium participants is included at the end of the report. 

The Symposium included a field tour of the Presidio, five 
interdisciplinary brainstorming groups, and plenary sessions at the 
opening and conclusion of the meeting. Rose Ochi of the Department of 
Justice spoke on inclusive interpretation. Addresses by NPS Director- 
Robert G. Stanton, NPS Regional Director John Reynolds, GGNRA 
Superintendent Brian O'Neill, and Presidio Trust Executive Director Jim 
Meadows all endorsed the unique partnership of the Trust and the Park 
Service at the Presidio. 

The energy level was consistendy high and participants discussed a full 
range of interpretation issues. Several key themes emerged, including the 
complexity of the park, the necessity of "telling all the stories", the role of 
oral histories, the diversity of our audiences, the need to explain not only 
the past but also the future of this sustainable park, and the role of new 
media in contemporary interpretation. Participants focused on the many 
stories which can and should be told at the Presidio; however, it is 
generally agreed that even this intense three-day event could not address 
all the Presidio stories, and others may emerge in the future. 



Presidio Stories 1 



PRESIDIO 



Tliis Report organizes the stories that emerged into five categories: 

(1) Military History, 

(2) Crossroads of Culture, 

(3) Restoring Natural Systems, 

(4) Changing Landscapes and 

(5) Transformation: The Presidio from "Post to Park". 

The Trust and NPS staffs were energized by working together with the 
park's stakeholders toward a common goal. Since the Symposium, the 
Trust and the Park Service have begun an action plan for park 
interpretation. Milestones in this process included a follow-up discussion 
on August 23 to prioritize key stories, and a public forum on October 4, 
which informed the plans of the Presidio Trust and National Park 
Sendee. 



/:"■■■:. ■ ; ;: : ::} : :'::li:^S- : ■'■-' 






Symposium participants discuss archaeology at 
the Main Post, 



Interpretation and Visitor Experience 



STORIES SYMPOSIUP 



INTRODUCTION 

Visitor Experience and Interpretation at the Presidio 

Visitor experience and interpretation are essential elements of any unit of 
the National Park Service. The visitor experience at the Presidio is 
diverse and varied, due to the complex history, landscape, and resources 
of the site. Interpretation at the Presidio refers to telling the stories of 
the Presidio in a way that addresses a diverse range of visitor needs and 
experiences. 

The Presidio of San Francisco is in a unique position as a national park. 
It is in a period of transition, from military use to national park. 
Additionally, the Presidio is also a unique unit within the National Park 
System, as it is administered by both the Park Service and the Presidio 
Trust, which is a government corporation. The Presidio Trust manages 
about 80% of the Presidio, and has the additional mandate of being 
financially self-sustainable by the year 2013. The National Park Service 
manages the remainder of the Presidio, and is also responsible for 
providing visitor orientation, interpretive services, and education 
programs throughout the park, in cooperation with the Trust. The 
National Park Service and the Presidio Trust have undertaken the 
challenge of developing a new model of interpretation, education and 
community outreach for the Presidio of San Francisco. The visitor 
experience at the Presidio will be educational, interactive, and accessible 
to a wide range of visitors. 

The Presidio Stories Symposium was an opportunity for the National 
Park Service and the Presidio Trust to call on experts in many disciplines 
to develop ideas and themes for visitor experience and interpretation at 
the Presidio. This Report presents the results of the Symposium, and 
looks at the next steps for enhancing the visitor experience at the 
Presidio. 



Presidio Stories 3 



PRESIDIO 



Presidio Background Information And History 

The Presidio of San Francisco is a national park of uncommon beauty 

and history in the. heart, of a flourishing urban area. The Park- 
encompasses 1,480 acres from the Pacific Ocean to the San Francisco 
Bay. The Presidio offers visitors a diverse range of resources and 
k experiences, including forested areas, a shoreline promenade, historic 

I | W"' buildings, and interpretive programs which reflect the Presidio's rich 

• history. Additionally, die Presidio is home to a dozen native plant 

^«J«I communities, and is a National Historic Landmark District. 



Golden Gate Vvo.mnade 



While the Presidio was the oldest continuously operated military base in 
the country, the story of the site begins long before the military 
occupation. The history of the Presidio spans Native American 
settlements and over 200 years of military use by Spanish, Mexican and 
United States armies. 

Today, the National Park Service and the Presidio Trust face many 
opportunities and challenges as they consider the future of the Presidio. 
Examples of issues include preservation of natural systems amid a 
recreation area in an urban environment, and creating a sustainable plan 
for the future tenancy and management of the Presidio. The opportunity 
and challenge that was the main focus of the Presidio Stories Symposium 
is that of creating an interpretive experience for visitors to learn about 
the vast and varied Presidio stories, while having the opportunity to tell 
their own stories and make them a part of the greater Presidio 
experience. 



Crossroads, . . of past, present and 
future, of wild and urban, of 
recreation and preservation. 



Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Location and Resources 

The Presidio is part of the Golden Gate National Recreation Area, a 
national park created in 1972 that links preserved open spaces to the 
north and south of the Golden Gate. 

The location of the Presidio has been significant throughout time. In 
terms of natural features, the Presidio stands at the headlands of the 
Golden Gate, the meeting point of the Pacific Ocean and San Francisco 
Bay. The Presidio also served as a coastal defense station for the principal 
American port of entry on the West Coast. 

The Presidio preserves natural environments within a heavily urbanized 
area, but unlike any other National Park, it also contains more than 750 
buildings, a golf course, a national cemetery, and a full range of 
recreational and community services on its 1,480 acres. 



Presidio Stories 5 



PRESIDIO 



This map locates the Presidio of San Francisco within the 
Golden Gate National Recreation Area. 



Gj 



a- 






SAMUEL. P. TAVi-O 



,■■■:.' ■ ..■>■:■■.,■■. :l 

■■■■..■■:. '■ ' . ■■ .. ;: : .;./; v 

(*:■:;.■'-.>;: pi-:-/:;. '■■'■■:■ ' ' "■./■v.. ". 

■ ■ ■' ::-v-:.V' : :"-■■. : ■ ^ '■ 



...■■..:■,-■■■:... 
:■■■ :- : ;v« ■ ■ ... ■„■■..■'■..:-.; . 
■ ■"... .■■.■■■■. '■' 
.■ ■ : >•■■ ■ ■ , : 



A 




■ ■' :■■■■■:■■, ;' : '■■ 

. ■ : ■;.■■.. . 



.:.- : ;A^fil!-Kii:fy ;. 






> 



6 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Presidio Transition: From Post To Park 

The Presidio was one of the longest-used military bases in the United 
States. The Spanish, Mexican and United States armies each occupied 
the Presidio. Due to its location at the Golden Gate, the Presidio 
provided 200 years of coastal defense, and marked the western frontier 
for the United States military. 

The Presidio was included in Congress's 1972 authorization of the 
Golden Gate National Recreation Area. The law stated that the post was 
to be transferred to the National Recreation Area when the Army 
determined that die base was excess to their needs. In 1989, as a result 
of the Base Realignment and Closure Act, the Army announced that the 
post would be closed. In 1990, the National Park Service began planning 
for the conversion to a national park. This process culminated in the 
General Management Plan Amendment for the Presidio issued in 1994. 
In October 1994, jurisdiction of the Presidio was transferred from the 
United States Army to the National Park Service. In 1996, Congress 
established the Presidio Trust, which assumed administration of 80% of 
the Presidio in July 1998. The transformation from a military post to a 
self-sustaining national park is a singular experience within the national 
park system. This presents unique and diverse opportunities for Presidio 
visitors. 

Thus, the military stories of the Presidio will play an integral role in the 
visitor experience. Additionally, the military stories are linked with other 
facets of the transformation of the Presidio, such as the changes to the 
natural environment, and the stories of the people who inhabited the 
Presidio over time. 



Presidio Stories 7 



PRESIDIO 



"One of the great 
challenges of 
interpretation is to 
deliver a message 
that is truthful, 
balanced and as fair 
as we can make it." 
-NPS Director 



National Park Service and Presidio Trust Partnership 

The Presidio Trust and the National Park Service, in partnership, are 
responsible for the preservation, enhancement, maintenance and 
operation of the Presidio. The Trust manages the interior non-coastal 
areas of the Presidio, while the National Park Service is in charge of the 
coastal areas. The Trust and the National Park Service work together to 
provide educational, resource management, public safety, interpretive and 
visitor services throughout the park. 

In addition to the services provided by the National Park Service and the 
Presidio Trust, numerous community organizations also work to support 
education, conservation and sustainability programs at the Presidio. 

Robert Stanton, National Park Service Director, and Jim Meadows, 
Director of the Presidio Trust, spoke at the Presidio Stories Symposium. 
Their speeches outlined the roles of the two organizations and the 
partnership between the NPS and the Trust. 

This excerpt from Director Stanton's speech illustrates the role of the 
NPS at the Presidio regarding the visitor experience: 

"The overriding unifying role of the National Park Service here at the 
Presidio is our responsibility to tell the story of this place in all its varied 
parts for those who come herefrom down the street or around the world. The 
telling of the story is what we call interpretation. . . The National Park 
Service plays an important role in shaping the environment, civic life, cultural 
heritage, economy, and future of the nation's cities and the communities 
. . . This role must be based on sound stewardship of resources and an accurate 
understanding of the relationship between people, parks, and their 
environment. " 

Presidio Trust Director Jim Meadows' remarks explained the 
complementary roles of the Trust and NPS in enhancing the visitor 
experience at the Presidio: 

'The National Park Service brings great traditions, a knowledge base, 
planning concepts and a national perspective, while the Trust brings fresh 
perspectives, new technologies, funding implementation and a Presidio focus 

... Each organisation's strengths, when combined in partnership, can achieve 

what neither organisation could do by itself." 



Interpretation and Visitor Experience 



STORIES SYM POSIUT 



THE PRESIDIO STORIES SYMPOSIUM 

Planning Process for the Presidio Stories Symposium 

Purpose And Goats Of The Symposium 

Purpose 

The National Park Service and the Presidio Trust are charged with 
preserving the resources of the Presidio, and ensuring that they are 
accessible to visitors. The interpretive information that is available must 
effectively convey the significance of these resources. 

The Presidio Stories Symposium was an important step in enhancing the 
visitor interpretive experience at the Presidio. At the Symposium, 
participants worked together to help identify the most meaningful stories 
that are represented in the natural, historical, architectural and cultural 
resources of the Presidio, to find new and innovative ways to tell these 
stories, and to give Presidio visitors opportunities to tell their own 
stories. 

With the results of the Symposium, the National Park Service and the 
Presidio Trust will build on the Presidio General Management Plan 
Amendment planning process and move forward to incorporate new 
opportunities into the development of the Presidio's interpretation and 
visitor experience programs. 

ec What should the big picture of the Presidio he? 
Where is the vision that will stir our Mood, that 
will he commensurate with the unique quality, 
heavily and inspiration of this world-class site?" 

- Former NPS Director William P. Mott > Jr. 

Presidio Stories 9 



PRESIDIO 



Goals 

The Presidio Stories Symposium Planning Committee developed a list of 
goals for the outcome of the symposium. The Planning Committee 
determined that unifying concepts are needed to address diverse visitor 
experiences, and tell the stories of the Presidio in a compelling way. The 
goals for the Presidio Stories Symposium were: 

1. Identify the special places and messages which convey the 
historical, cultural, and natural stories of the Presidio. 

2. Articulate the desired visitor experience(s) at the Presidio and 
generate ideas on how the Presidio should serve a broad and 
diverse local constituency, national and international visitors. 

3. Provide recommendations for Presidio tenants, Trust and 
National Park Service managers to enhance interpretation and 
educational opportunities. 

4. Explore links to other related interpretive, visitor service and 
educational efforts. 

5. Enhance public interest in the value and relevancy of the 
Presidio. 

6. Create an interpretive model for the Presidio as a National 
Park of the twenty-first century. 



10 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Evolution Of The Symposium 

Citizens' concern for the future interpretation and visitor experience at 
the park provided an impetus for the Presidio Stories Symposium. NPS 
and Trust staff also recognized the need for organizing and presenting 
the many stories that are intrinsically part of the past, present, and future 
of the Presidio. To assist in creating a more complete visitor experience, 
and to help formulate an interpretive plan for the Presidio which could 
fulfy engage myriad and diverse visitors, the Trust and the Park Service 
decided to draw upon a broad pool of expertise, both local and national, 
to participate in the Symposium. 

The Presidio Stories Planning Committee worked together to create the 
Presidio Stories Symposium. The Planning Committee was comprised of 
a core group of Presidio Trust staff, National Park Service staff, and the 
Symposium facilitators. The Planning Committee developed a list of 
participants, all of whom are interested in the future of the Presidio and 
the visitor interpretive experience. 

The Presidio Stories Symposium builds on past planning efforts and 
focuses on implementation. Building on the Presidio General 
Management Plan Amendment, an interdisciplinary team of NPS and 
Presidio Trust staff conducted three internal workshops on interpretation 
and the visitor experience for three specific sites: Letterman Complex, 
Public Health Service Complex and the Main Post. Additionally, the 
Presidio Trust sponsored a public workshop on interpretation and visitor 
services in September 1999. The results of these workshops began to 
identify some of the ke}^ stories of the Presidio, and to identify new 
interpretive tools. 



Presidio Stories 1 1 



PRESIDIO 



Stakeholder Focus Groups 

As part of the planning process for the Presidio Stories Symposium, the 
Planning Committee held stakeholder focus groups in January and 
February, 2000. The focus groups were held as a way to prepare for the 
Symposium, and many of the same questions regarding how to tell the 
Presidio stories were presented. Focus groups met to consider the goals 
for Presidio interpretation and visitor experience, identify areas of 
concern, and provide recommendations for the Symposium. 

Each of the focus groups had unique comments on the Presidio 
interpretive experience. Following is a listing of the focus groups, and 
some of the main observations of each group: 

1) The Golden Gate National Recreation Area Staff of natural and 
cultural resource managers had many resonant responses and 
concrete suggestions. They saw the post in its (1) historic, (2) natural, 
and (3) recreational dimensions. 

2) The Environmental Interest Group stressed the need to manage 
watersheds and plant communities as ecological systems. They called 
for partnerships with local educational institutions for research and 
classes. They also urged "artistic interpretations." 

3) The Tourism and Travel Group had a strong response to the 
natural beauty of the post and expressed a great sense of surprise at 
discovering so many historic buildings here. They also mentioned 
the experience of getting lost in the park. The Tourism Group noted 
that the Presidio is marked by "segmentation - you can't go from here 
to there - it is confusing." This group also stated that "the scope of 
the Presidio is too big of a problem." 

4) The Museum and History Group had a strong sense of the 
Presidio as a lived Army experience, and also of the role of hierarchy 
and ritual in military life. This group stressed the geopolitical "big 
picture" in the founding and expansion of the post. They advocated 
a major museum at the Presidio. 

5) The Presidio Tenants Group saw the park in its present state and 
sensed that the park/post is historic and wanted more historical 
interpretation. There was a sense of a new community evolving here. 



12 Interpretation and Visitor Experience 



STORIES SYMPOSI 



6) The Presidio Interpreter Focus Group also had specific 
knowledge and gave concrete suggestions regarding essential 
elements to be included in the visitor interpretive experience. 

The focus group participants provided valuable input about the visitor 
interpretive experience at the Presidio and began the process of 
organizing the multitude of stories associated with the site. 

Appendix B of this report contains a list of focus group participants and 
summarizes the participants' input. 



Presidio Stories 13 



PRESIDIO 



SYMPOSIUM DESCRIPTION 

The Presidio Stories Symposium was a three-day event, which was held 
April 13-15, 2000. The main sessions were held at the Golden Gate Club 
(Building 135), at the Main Post of the Presidio. The format of the 
Symposium included speeches and presentations, facilitated plenary 
sessions, which were graphically recorded, and facilitated small, 
interdisciplinary working groups. 

In addition to the sessions held at the Golden Gate Club, Symposium 
attendees participated in a field tour of the Presidio, an evening 
reception, and had the option to participate in events held in San 
Francisco, such as trips to Alcatraz and Point Bonka Lighthouse. 

Approximately 60 people attended the Symposium. The attendees are 
experts in their fields, and comprised a diverse and knowledgeable group, 
including historians, artists, community activists, ecologists, museum 
professionals, and educators. 



14 Interpretation and Visitor Experience 



STORIES SYMPOSI 



KEY PRESENTATIONS OF THE SYMPOSIUM 

There were many informative presentations given during the Presidio 
Stories Symposium. This report contains brief summaries of the key 
points of the speeches. Full transcriptions of most of the speeches are 
available in Appendix A of the report 

Amy Meyer 

Member of the Presidio Trust Board of Directors 

Amy Meyer gave introductory comments on Thursday, April 13, with a 
speech entided "Interpretation at the Presidio: A Presidio Trust 
Perspective." Ms. Meyer began her speech with a description of the 
Presidio as a "palimpsest," a tablet that has been written on several times, 
and imperfectly erased, so that traces of earlier images are still visible. 
The idea of die Presidio as a palimpsest carried through the Symposium, 
and helped to feed ideas about Presidio stories and themes. 

Ms. Meyer gave a history of the Presidio over the last thirty years, 
including the efforts to save the Golden Gate for public use and die 
subsequent creation of the Golden Gate National Recreation Area. Her 
speech also emphasized the unique and special qualities of the Presidio, 
and asked the Symposium participants to help to "shape an image of the 
Presidio that is multi-faceted and yet readily understandable." 



Presidio Stories 15 



PRESIDIO 



John Reynolds 

Regional Director of the Pacific West Region of the National 
Park Service 

John Reynolds also presented introductory comments on the morning of 
Thursday, April 13. Mr. Reynolds' speech gave a brief history of the 
Presidio as part of the National Park System, and accentuated the 
Presidio as "a place of national, cultural and military significance of the 
highest order." 

Additionally, Mr. Reynolds asked the Symposium participants to use their 
vision to create a direction for the park that will include all visitors, and 
to "create a link between what is here and the promise to humankind to 
use this place not just for secular activities, daily recreation and 
entertainment, but for inspiration and hope, for the application of 
intellect and creativity that can last beyond our time in the ideals of 
future generations." 

Rose Ochi 

1 hemes must Director of the U.S. Department of Justice Community Relations 

T t i » Service 

include the haste 

Also on Thursday, Rose Ochi delivered a moving speech on the subject 
C0T6 Principles liPOtl of Inclusive Interpretation, or telling all of the stories. Ms. Ochi 

explained that as director of the federal government's race relations arm, 
which ihiS COUfltTV sne nas a s P ec ^ interest in advancing the sentiments and trends that can 

affect diverse racial and ethnic communities in this country. Following 
WClS foMTldcdt tne Symposium's theme of telling stories, Ms. Ochi told the story of how 

Manzanar, a former internment camp for Japanese Americans during 
CqUdiiiy World War II, became a part of the National Park System. Ms. Ochi's 

speech also emphasized that in considering the future of the Presidio, it is 
Opportunity Utld important to consider ways that the National Park System could be more 

relevant to all ethnic groups, particularly minorities, which generally have 
fdif" plctV," a l° w participation rate in the National Parks. One of the most 

important messages in Ms. Ochi's speech is that "whether developing 

themes for the Presidio Trust, or interpreting all stories, developing 

integrating themes must include the basic core principles upon which this 

country was founded: equality, opportunity, and fair play." 



16 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Robert G. Stanton 

Director of the National Park Service 

On Friday, April 14, Director Robert G. Stanton delivered a speech 
entitled "National Parks in the Twenty-First Century." Director Stanton 
discussed the role of the National Park Service as caretakers of a nation's 
heritage, as well as having the responsibility to tell the full Stories of 
America's special places, which symbolize much of what is valued about 
this country. Mr. Stanton also identified the role of the National Park 
Service at the Presidio "to tell the story of this place in all its varied parts 
for those who come here from down the street or around the world. 
The telling of that story is what we call interpretation." Interpretation is 
integral to the National Park System, since it fosters the understanding 
that makes preservation possible. Director Stanton also lauded the 
effective partnership between the National Park Service and the Presidio 
Trust in making the Presidio of San Francisco a sustainable national park. 



Presidio Stories 17 



PRESIDIO 



Jim Meadows 

Director of the Presidio Trust 

On Wednesday, April 12, at an evening reception at Trust House, 
Executive Director Jim Meadows welcomed the Symposium participants. 
Mr. Meadows noted that while many people see the Presidio Trust as a 
real estate operation, it is truly a preservation organization. The 
purpose of the Trust is to responsibly preserve the Presidio as a national 
park in perpetuity. 

On Friday, April 14, the concluding day of the Symposium, Mr. 
Meadows sketched the economic realities involved in converting the 
Presidio from an Army post to a national park. He then outlined the 
respective roles of the Presidio Trust and the National Park Service in 
meeting the challenge of converting the Presidio of San Francisco from a 
military post to a national park. He presented a series of complementary 
pairs of strengths and values that each organization brings to this task: 



National Park Service Presidio Trust 

Great Traditions Fresh Perspectives 

Knowledge Based New Technologies 

Planning Funding 

Concepts.. Implementation 

National Focus Presidio Focus 



Mr. Meadows indicated that the two organizations' strengths, when 
combined in partnership, could achieve what neither organization could 
do by itself. 



18 Interpretation and Visitor Experience 



STORIES SYM POSIUT 



Carey Feierabend 

Planning Manager of the Presidio Trust 

Ms. Feierabend used a slideshow to present a virtual tour of the Presidio, 
highlighting many of the Presidio's main features, such as the Main Post, 
Letterman Complex, Calvary Stables, the Golden Gate Bridge and Fort 
Point. Additionally, the presentation noted many of the Presidio 
resources, such as historic sites, ecological resources, recreation areas and 
places to live. After the slideshow, Symposium participants went on the 
field tour of the Presidio, visiting many of the sites that Ms. Feierabend 
had discussed. Following are examples of slides from the presentation. 



1 :'.,,.. w '":'; ,- ; H^&^B 




: 



■ ■■-■ : ir\ 7 v:v.::*. 



: 4: 




£w : :w: 






I ■ 



Presidio Stories 19 



PRESIDIO 



PRESIDIO FIELD TOUR 

On Thursday, April 13, symposium participants took a bus tour of the 
Presidio, visiting nine areas of the park. Participants were provided with a 
Field Tour Workbook, which provided information about each of the sites 
as well as space to record observations, impressions, and ideas for future 
interpretive programs and activities. 

This map illustrates the nine stops on the Presidio bus tour. 



/-, . .... 



'io Tour Stops 



(;|)c 



l-oi t 



■ ■::■. ' ■;:■ ' '; ■■,'■■. 
I>uit I itU rnuiii 



Baker 
Beach 

i> 



: ::'p0<S:Js". 

o 



■:;.■. • ■ ■ ■ 



20 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Symposium participants discussed their impressions of the Presidio tout 
and made suggestions for interpretation and the visitor experience at a 
plenary session held immediately after the tour. 

The following section provides a brief description of each site and 
highlights from the discussions and ideas inspired by each of these 
unique resources. 1 

Unifying concepts that apply to many or all of the sites include: 

Preservation and reuse at the Presidio 

Military history and societal implications 

Interaction of the built and natural environments 

Experiences of all cultures 

Oral/video history projects: helping people tell their own stories 1 

Significance of volunteerism | 

Spectacular views 1 




Symposium attendees during the 
mid tours of the Presidio. 



fcv*r 




Presidio Stories 21 



PRESIDIO 




rf> 



Buildings 36 (above) and SO. the 
Officers' Club (belouj, are among 

the hi stone buildings on the Main 
Post. 



Jfjlfc 



£*— 






Main Post 

Site Description 

The Main Post is the heart of the Presidio of San Francisco, taking 
visitors back through 200 years of military history, beginning with the El 
Presidio site in 1776. Its unique concentration of US military architecture 
— from the 1820s to recent times — includes resources such as the 
Officers' Club (1820s, 1934 & 1972), Montgomery Street Barracks 
(1890s), Chapel of Our Lady (1864, 1952 & 1970s), Funston Avenue 
Officers' Row (1862), and Post Office (1900). Other landmarks include 
Pershing Square, the flagpole, and the two Parade Grounds. Today, 
buildings at the Main Post are leased to tenants, such as those in the film 
and technology industries. The Main Post also houses the Presidio 
Visitor Center, continuing its tradition as the area's "community center." 

Impressions 

Those who visited the Main Post recognized the importance of the 
historical resources at the site, particularly its connection to US military 
history. Many also felt that the Presidio should integrate the experiences 
of various ethnic groups, such as the Ohlone. Suggestions for providing 
such interpretation included: oral history kiosks, walking tours with 
audiotapes, continued archeological research, and a library/museum. 
Participants also suggested using the parade grounds for recnacting 
traditional military ceremonies, and for concerts, film festivals, and other 
activities. To improve the historic feel of the Main Post, it was also 
suggested that parking and traffic be diverted elsewhere. The Officers' 
Club, with its excellent views of the Presidio, was cited as a good location 
for a new museum. 



22 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Letterman Complex 

Site Description 

Founded in 1898 during the Spanish- American War, the Letterman 

Complex provided medical services to military personnel and their 

families into the 1990s. Many Presidio visitors who served in the Army ^^ 

have a direct link with this facility, once the largest military hospital in 

the West. The Letterman Complex is a gateway to the Presidio, adjacent |jj|| 

to the main park entrance at the Lombard Street Gate. The site also 

features views of the 1915 Palace of Fine Arts, Victorian Officers' 

quarters on O'Reilly Avenue, and World War I warehouses on Gorgas 

Avenue. The Old Letterman Hospital and outbuildings, dating from Hll 

1 900-1 924, have been partially rehabilitated for new uses. The Thoreau ||||| 

Center at the complex houses approximately 50 non-profit organizations ™™ 

and is a model of sustainable design. A digital arts center has been 

proposed for the 23-acre former Letterman Army Medical Center and 

Research Institute site. 






*'-'i'''- ,; ' ■.... - :. : "•"■ • 



LMimuan Army M.edkal 

Cl hi I, 



Impressions 

While visitors were taken with the mission and innovative design of the 
Thoreau Center, they suggested making the displays more prominent, 
including more photographs and visual displays, and providing more 
information about the resident non-profit groups and trumpeting their 
accomplishments. The Thoreau Center provides a link to the history of 
medicine at Letterman through its commitment to social change and as 
an example of how partnerships between government, the private sector, 
and citizens have evolved over time. Letterman's contributions to the 
annals of medicine could be highlighted through a museum display and 
oral histories. Such an exhibit should integrate the contributions of 
women — without setting women's history apart from the whole. The 
existing historic photographs are an excellent resource on the history of 
medicine at Letterman, and can be complemented with new graphic 
presentation techniques and films. The Presidio's connection to the 
digital arts provides a unique opportunity to create innovative displays. 



• • 



Presidio Stories 23 




PRESIDIO 



Crissy Shoreline 

Site Description 

Once a Native American gathering place, the Crissy Shoreline has long 
been a center of recreational activity at the Presidio. The site features the 
Golden Gate Promenade, a 2.5-milc walk along the bay shore with 
dramatic views of San Francisco Bay, the Golden Gate Bridge, and the 
Presidio. The shoreline also provides premier boardsaiiing opportunities. 
The Crissy Shoreline is an excellent example of environmental 
. . restoration, with a recreated marsh and native plant restoration at 

beaches and dunes. 1.1 le Cussy Field (.enter, a community environmental 
education center, provides an important link to the natural history of the 
Presidio area. 



Impressions 

The progress and mission of the restoration project impressed tour 
participants. Through its community partnerships, the project has been 
, 4Kk much more than an environmental restoration. It fulfills the Park Service 

mandate to protect resources and to educate the public, and is a unique 
example of how the built and natural environments can coexist 
harmoniously. In particular, the contribution of community volunteers 
■ has been outstanding. The names of volunteers should be documented 

so that future generations can recognize these contributions. Participants 
also felt that the cultural resources of the site should be highlighted 
further, suggesting that descendants of the Ohlone Yelamu tribe be 
consulted in developing the visitor center and the Crissy Center. Also 
Two viem of the restored Crim> through the Center, Crissy Shoreline can become an "outdoor 

shoreline, including the wetlands. classroom" for children to learn about environmental stewardship. 



24 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Crissy Airfield 

Site Description 

Crissy Airfield contributed to the development of air transport, both 
military and civilian, during aviation's pioneering days in the 1920s and 
30s. Crissy Field witnessed several aviation firsts, such as the "Dawn to 
Dusk" transcontinental flight and the first flight around the world. 
During World War II, Crissy Airfield was the site of the Military 
Intelligence Service Japanese Language School. Today, the historic 
airfield has been restored for interpretive purposes, and connects to the 
Golden Gate Promenade/San Francisco Bay Trail, with its scenic views 
of San Francisco and the 1915 Palace of Fine Arts. Buildings at the site 
host the Gulf of the Farallones National Marine Sanctuary, and the State 
of the World Forum. 



Impressions 

The airfield witnessed great technological leaps in aviation. Crissy Airfield 
can be used to highlight advances in technology, and could host trade 
shows and exhibits on the newest technologies. The connection with the 
language school provides an opportunity to present the history of 
Japanese-American soldiers during World War II. Building 640 was 
suggested as a site for "quiet reflection" on the Japanese American 
experience. Oral histories of Japanese Nisei who served at the Presidio 
would also provide a moving narrative of how they contributed to the 
war effort, even as their families were held in internment camps. 



Presidio Stories 25 



PRESIDIO 



Fort Scott 

Site Description 

Situated near the gun batteries of the coastal bluffs, Fort Winfield Scott 
was established in 1912 as a "post within the post" to serve as 
headquarters for the Coastal Artillery Corps in the San Francisco Bay 
Area. This site is known for role it played in coastal defense. Fort Scott 
is also notable for its architecture. The first Mission Revival style 
buildings of the Presidio characterize the fort, and its U-shaped parade 
ground breaks from the traditional rectangular design. Nearby 
environmental resources of interest include a planted forest from 1882, a 
native plant nursery, and coastal bluffs with native vegetation. 



Impressions 

Fort Scott provides an opportunity to examine the history of coastal 
defense. In particular, some participants felt the theme, "200 years of 
fear," would resonate at an interpretive center here. Participants also 
reacted positively to the efforts planned for the Presidio Institute. 
Through such an organization, activities at Fort Scott could provide a 
deeper level of analysis and thinking than presentations at the main 
visitors' center. For example, the center could focus on the philosophical 
implications of war, and how war has shaped technological and social 
histories. Another suggestion focused on present day implications of war 
— the decommissioning of military posts and their conversion to civilian 
use. 



26 Interpretation and Visitor Experience 



STORIES SYMPOSIUP 



Fort Point 

Site Description 

In 1794, the Spanish cut down the bluff at Fort Point to build EI Castillo 
de San Joaquin, and outfitted it with 1 3 brass cannons. By the Civil War, a 
newly constructed brick fort guarded the Golden Gate from the point, 
but it was subsequendy replaced by gun batteries on the bluffs and 
underwater mines. Today, the Fort offers spectacular views of the world- 
renowned Golden Gate Bridge, constructed between 1934 and 1937, and 
across the Golden Gate to the Marin headlands. It is also a popular 
destination for surfing, fishing, jogging, and other recreational activities. 



Impressions 

The Golden Gate Bridge attracts tourists from all over the world and is a 
famous international icon. A film, slide show, or kiosk at the main visitor 
center would be an appropriate interpretive medium for this site, with 
additional written material that visitors could take with them. Oral 
histories might highlight the significance of the Golden Gate Bridge to 
international visitors. The plaza roundhouse is an ideal location for an 
interpretive facility. The juxtaposition of Fort Point and the Golden Gate 
is interesting because one is a barrier to entry, while the other is a portal 
into the United States. The bridge has created an important connection 
in many ways, partnering business and government interests during 
construction, connecting San Francisco to Marin, and today, bringing 
visitors together from around the world. 



Fort Point and the Golden Gate Bridge 



Presidio Stories 27 



PRESIDIO 



Baker Beach 

Site Description 

Baker Beach faces the vast Pacific Ocean and provides panoramic views 
of the Golden Gate Bridge, the Marin Headlands, and Lands End. The 
sandy beach, rocky shoreline, and the bluffs above harbor some of the 
most intact natural habitat at the Presidio. Battery Chambcrlin (1902) 
contains a small museum and a "disappearing" gun that is demonstrated 
one weekend a month. Baker Beach also attracts recreational uses, such 
as picnicking and hiking along the California Coastal Trail. 



impressions 

Participants were impressed with the group participation in the raising of 
the gun, and supported maintaining and rehabilitating the gum batteries. 
The batteries could be opened over time to show visitors. The present 
exhibition battery could be tied into the general theme of the impact of 
"war on society. Some batteries could also be rehabilitated and used for 
archival/ storage purposes. Although relevant to the history of coastal 
defense, other sites may be more appropriate for a coastal defense 
museum. 




S>; 






. ; ; ' '"■'..^■' : -r-:';'y -• ■/-'. - ."'■'.' '^^v "': ' ;V .. ; ;. '>'-V- '- : \ ; : "V : '.■^y : : ;; : : i: " 



Coaxial scrub dunes at Baker Beach, 



28 Interpretation and Visitor Experience 



STORIES SYM POSI 



Lobos Creek Valley 

Site Description 

The Lobos Creek Valley is an important natural resource at the Presidio. 
Lobos Creek is the last free-flowing stream in San Francisco and is the 
Presidio's water source. Oak woodland riparian habitat supports a variety 
of plant, animal and bird species. And, thanks to recent volunteer work, 
native plant communities with rare and endangered plants species have 
been restored in the area. An accessible boardwalk built from recycled 
plastic provides opportunities for people to get close to sensitive habitat. 

Impressions 

The Lobos Creek Valley is yet another excellent example of volunteer 
commitment to the Presidio which should be highlighted. Interpretation 
of biological resources would be provided best by docent-led walks and 
self-guided tours, with signs for plant names and descriptions. The values 
of biodiversity should be emphasized, potentially in the context of 
cultural diversity. For example, delineate how Native Americans have 
valued biodiversity, It was also suggested that the "natural landscape" 
theme be taken throughout the park, with native plantings incorporated 
at historic sites. 



/• V-- --vV-V" : • ■■■■■■: 

•; •.■: •>.■. ■" . ;• '- ■■;-■'■■:.. •-■ 



fcf. >■« 



The new boardwalk among the restored Lobos Creek dunes. 



Presidio Stories 29 



PRESIDIO 



Inspiration Point 

Site Description 

Prior to the planting of the historic forest, Inspiration Point was 
characterized by sweeping views of San Francisco Bay. Under a plan 
envisioned by Major W.A. Jones, the Army, starting in 1883, planted 
trees "to crown the ridges, border the boundary fences, and cover major 
areas of sand and marsh waste." The forest acted as a windbreak, 
beautified the post, and visually emphasized the separation between 
Army and city lands. Recent selective tree removals have reopened some 
view corridors. Tree removals also allowed for expansion of the 
serpentine grassland native plant community. Inspiration Point connects 
to recreational trails, including the Bay Area Ridge Trail and the Ecology 
Trail. 

Impressions 

The dedication of volunteers has been instrumental in environmental 
restoration at this site. To show others how much has changed, a section 
of asphalt parking lot or remnant of the built environment should be left 
in place. Symposium participants also suggested providing identification 
signs to describe views and their historical significance, as well as 
improved orientation. 




Existing interpretive signs at Inspiration Point. 



30 Interpretation and Visitor Expe 



rience 




THE H*» 



■jtio tsubt out op-awiAifi, eerae. 




jj "jfc^osr =sJ=! 



*£ * A 



^^BWBMSee CP ass 






^ 



Jg: won txmnwM. 



a, s»AoS <=vcr-&!&0= 






U ,: K S^-m=csfe mw "i» wag* _ 









iiiUf a*. MrfesnwaT 






FVMT- flei.^. 



Hfl P>CC- ^i-iaS!= "SzrjE cc-zr 
PS^-s* -rases - 




















Z1 > 


























PRESIDIO STORIES SYMPOSIUM 
PLENARY SESSION 

13 April 2000 



STORIES SYMPOSIUM 



INTERDISCIPLINARY WORKING GROUPS 

During the Symposium, participants broke into interdisciplinary working 
groups to discuss two items central to the Symposium: unifying themes 
for the Presidio, and ways to tell the Presidio stories. 

There were five groups with approximately 12-15 participants in each 
group. The groups consisted of people with different areas of expertise 
to ensure that each group would have a diverse range of backgrounds 
and ideas. Symposium participants took part in facilitated working 
group discussions on Friday, April 14 and they presented the results of 
their discussions at the closing session on Saturday, April 1 5. 
The wall graphics from the facilitated discussions are available at 
www.presidiotrust.gov. Following are the main ideas from each of the 
group working sessions. 



As you discuss the future of the Presidio 
Trust and the National Parks in the next 
century, you need to be bold> you need to 
be honest, in creating a system that tells 
all the stories, 
-Rose Ochi 



Presidio Stories 31 



PRESIDIO 





■y $m& 



Group A 

Group A introduced many key themes of the Presidio, including: 

The importance of maintaining a sense of place 

The Presidio as a place of healing 

A self-sufficient entity 

A gateway 

200 Years of Fear 

Preservation of memories 

A catalyst for ideas and exchange of ideas 

Many conflicting/ overlaying stories 

The Presidio as a place for social exchange to take place 



This group also presented the idea of the Presidio stories as columns 
through time, which can be opened and the individual layers examined. 
Other important ideas that this group developed were the importance of 
interactive technologies at the Presidio, including interactive kiosks with 
links to information, and links to the Presidio on the internet. These 
technologies can be used to help visitors understand the stories of the 
Presidio, as well as develop and tell their own stories. 




Mtwhers of Group A 



32 interpretation and Visitor Experience 



STORIES SYMPOSIUT 



Group B 

Group B developed a unifying concept for the Presidio: 

The Presidio of San Francisco is a place where visitors will go 
on a journey to discover the continuing biological and social 
evolution of the humanity and the evolution of various flora, 
fauna and ecosystems. The layers of this journey unfold 
through the history and many voices that inhabit the area. 
Processes or programs that engage people will be implemented 
to facilitate this journey. 

This group identified the need to develop a mission statement for the 
Presidio, which incorporated the themes of biological resources, cultural 
resources, and evolution. Additionally, this group brought forth the idea 
of an orientation and interpretive center, which "would serve the purpose 
of facilitating discover}' for visitors to the Presidio. 

Kiosks throughout the Presidio could feature internet connections 
hyperlinking to offer all applicable narratives, such as the stories of 
ecology, the Ohlone, and the U.S. Army. The kiosks will allow users to 
dig deeper into their personal experiences, continue learning, keep 
coming back, and continue to develop a growing affection for the area. 
Additionally, members of Group B generated the idea of scavenger 
hunts, which will allow visitors to get to know the park, and different 
hunts can be organized according to the interests of the visitors. 

Group B presented the idea of hands-on research participatory programs. 
Many discovery activities were also presented, including ceremonies and 
rituals, a Fort Mason-like cultural center, audio and video tours, CD- 
ROM interactive activities, a Presidio quest, and an opportunity for 
visitors to "imagine themselves in history." 

An additional component of the Presidio experience that this group 
presented was that of enhanced circulation and wayfinding throughout 
the park, through an internal shuttie loop that would connect die far- 
flung features of the park. 



*« 
«■ 



I..J/M H.exrer, Group H iacUitato 
and recorder. 




Mewbers of Group B 
nn'i*.;';ris of'te/-^ l J re. 



__ ____a 

idio stories. 



Presidio Stories 33 



PRESIDIO 



Group C 

Group C brought forward the overall themes of building trust and 
building communities, creating a sense of place, and engendering 
stewardship to care for the land and the people as integral processes of 
telling the Presidio stories. 

Group C presented a variety of ideas regarding the visitor experience and 
interpretation. Some of the major concepts that emerged were: the 
Presidio as a storied place, the connectivity and complexity of the 
Presidio, and the Presidio site as it developed through history. The idea 
of "the Presidio through time" was also suggested. 

This group also brainstormed man;' different ways to tell the Presidio 
stories. One important idea that emerged is the connection between the 
virtual world and the physical world when telling the Presidio stories. 
Pre- and post- visits are possible through virtual means. 

Group C presented community involvement as an essential part of the 
Presidio experience, in terms of involving everyone in telling their stories. 

Some key principles of telling the Presidio stories are: 

• Emphasize the value of local stewardship 

• Use technology, don't be ruled by it 

• Establish a governance structure that recognizes all key facets of the 
Presidio 

• Develop a process that connects all of the people involved with the 
Presidio 

• Provide staff development activities to all Presidio tenants 









Sgs 



34 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Group D 

Group D presented the idea that Presidio stories can .<>-#"' V '^'Tc>' < ! «^ 

be told in a variety of ways. During the telling of the _ ^-~~-~~""~" 

stories, there are threads of interpretation and W "**■• 

, . , . , .... / ^mmm^, 

unexpected twists which can surprise the visitor. ±#w-a~ 

Additionally, the idea was presented that nature, 

culture and history are all linked, and that the Presidio „„ "** 

serves as a y-atewav to and a link between these themes. *T$&-*5&, '-;■■ '- f&^£aa&1&s 

It is important that the visitor experience at the -r~ ■' x . ^' y^<r<#3? 



•^-^^-; 

^•^^T! 



Presidio include the linkages between these themes. 



g & \W#if~ 



When telling the stories of the Presidio, important links include: the 
Pacific Frontier, the Presidio as a Sentinel, crossroads, multicultural 
stories and journeys. Additionally, the Presidio is a place of 
reconciliation, change and continuity, transformation, and new 
beginnings. 

This group connected the visitor experience to the ideas of Change and 
Continuity, and to transparent la3^ers of history. This theme could be 
developed through interactive media, with layers added or changed to 
reflect individual visitor interests. 

Another theme that this group presented is that of Conflict and 
Transformation. Over time, the Presidio has been a place of many 
different types of transformations, such as transformations of landscape, 
changes in populations, and changes in consciousness. These 
transformations are an important part of the Presidio visitor experience, 
as are the conflicts that occurred over time. 



Presidio Stories 35 



PRESIDIO 



¥*Y 









swift&jiteMrf 



^^3gjp> 



Group E 

This group developed many themes for the Presidio visitor interpretive 
experience. One important theme is the acknowledgement of the native 
people of the area. It is important to communicate to the visitor that the 
Ohlone people were at the Presidio and the community continues into 
the present. 

Additional key concepts for the visitor experience are those of building 
communities, partnership, environment, and history (not just the last 250 
years) . 

Ideas for enhancing the visitor experience and allowing for stories to be 
told include: 

Use personal stories to tell the larger story 

Use a variety of events to draw people to the park, such as links with 
various historical events 

Provide places for eating and drinking 

Open the Officers' Club to the public 

Compile an oral history, and encourage visitors to contribute to it 

Provide an integrated timeline 

Develop and follow guidelines for lessees and tenants 

Some key components of the visitor experience include: 

Stories as links and touchstones, which will direct visitors to other 
stories 

Orientation and wayfinding 

Directions and links to other sites 

Pre-visit information 

Transportation to and within the Presidio 

Provide visuals and maps to support interpretive information 

Provide take-away information 

Layered information to reach various people 



36 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



THE PRESIDIO STORIES 

Key Concepts 

An overall goal of the Presidio Stones Symposium was to gather input on 
unifying concepts for the Presidio which will help to address diverse 
visitor experiences and tell the stories of the Presidio in a compelling 
manner. 






It became apparent during the Symposium that the Presidio is an 
extremely complex entity, and that much of its value is inherent in its 
complexity and diversity. As a result, Symposium participants came to 
the conclusion that it is difficult to develop a single unifying concept for 

the Presidio visitor experience. However, many ideas emerged as being -p., ••, w f,,^-,, f%gM Cmhr &s 

integral to the visitor experience and interpretation of the Presidio. S€gn acnm /f> e restored wetlands. 

These ideas are different from stories in that they are larger, overarching 
concepts, whereas stories are focused on more specific aspects of the 
Presidio. This is a dynamic list of concepts, and is not a complete list. 
During the process of planning for the Presidio, the list will surely change 
and grow. 

Key concepts that emerged from the Presidio Stories Symposium (in no 
particular order) include: 

• Environmental, social and cultural challenges: The complexity of 
the Presidio presents many challenges, but also diverse opportunities 
for the visitor experience. 

• Stewardship: One of the main goals for the Presidio is to engage the 
public in the stewardship and preservation of the park's history and 
ecology. 

• Sustainability: The Presidio is becoming a model of environmental, 
cultural and financial sustainability. 

• Moving from conflict towards consensus: Though the Presidio 

has been associated with war and conflict for the past two centuries, 
the transfer to the National Park Service ended the Presidio's military 
role, moving it into a new era of civilian service. 

• Reconciliation: The Presidio is an integral part of the San Francisco 
urban heritage. It represents a forum for diverse groups to work 
together for a better future. 

Presidio Stories 37 



PRESIDIO 



• Transformation, change and continuity: The landscape, 
population and uses of the Presidio have changed over time, yet the 
site has remained a place of tremendous beauty and resources. 

o Complexity and diversity: Complexity and diversity are core 

strengths of the Presidio. These assets should be embraced to create 
a more complete visitor experience for a range of visitors. 

• Palimpsest, or layers history through time: The Presidio has many 
1 he wew ofStffi ¥rancisco Bay across stories that build upon and are strengthened by connections to 
Cnssy riem. previous eras and generations. 

• Past - ^ Present -^ Future: The Presidio represents the past but is 
also relevant to today's community and will be significant for future 
generations. 

• Building communities and community involvement: The future 
of the Presidio will help to strengthen communities within the 
Presidio and nearby. Community involvement and volunteerism are 
essentia] to the future of the Presidio. 

• Partnerships: In order to best utilize the resources available within 
the Presidio, it is essential to form partnerships with community 
groups, as well as to maintain the strong partnership between the 
National Park Service and the Presidio Trust. 

• Crossroads: Today, the Presidio is facing different types of 
crossroads: social, physical, cultural and economic. The convergence 
of these crossroads may be utilized to create the interpretive 
experience at the Presidio. 

• Gateway: The Presidio is a gateway to the Pacific Ocean, to the Bay, 

and to the United States. 

• Sense of place: To be a successful National Park, it is essential to 
convey a sense of place and identity at the Presidio. 

• Place of beauty: The Presidio is a site of incomparable beauty, with 
unique natural, historic and cultural resources, as well as inspiring 
views of the Bay Area. 

• Environment: The Presidio is home to a diverse ecosystem, with 
rare and endangered species and valuable natural resources. Habitat 
restoration is underway throughout the Park. 



38 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Unique national park: The Presidio is unique within the National 
Park System. It is the only Park that will be financially self-sufficient. 
It can make a new role for a National Park by creating a global center 
dedicated to the world's most critical environmental, social and 
cultural challenges. 

Preservation: This concept encompasses both the preservation of 
the valuable resources that are present at the Presidio, as well as 
preserving the visitor experience for future generations. 

Survival and resilience: Historically, the people of the Presidio 
have demonstrated strength and resilience. The Presidio will 
continue to have a strong atmosphere and presence in the future 

Renewal and new beginnings: The Presidio is moving in new 
directions, socially, culturally, physically and economically. This time 
of renewal for the Presidio represents an opportunity to repair the 
natural environment so that it exists in harmony with the built 
environment. 

Accessibility: To create a fulfilling experience, the experiences and 
opportunities at the Presidio must be accessible to a diverse range of 
visitors. 



Park Ripper Maroaret Styles commenting on the historic photos in the 
Thoremi Center. 



Presidio Stories 39 



PRESIDIO 



Presidio Stories 

During the Symposium participants worked together to identify the most 
1 u€ I TCSlUlO DCtS (Ml meaningful stories embodied in the vast Presidio resources. As a result, 

participants generated a myriad of interesting and diverse stories that the 
dfUdZlflg $€fl$€ Of interpretative experience at the Presidio should convey to the visitor. 

pldCe y Cl/lltUTe Ctnd Most of the stories that were suggested fell into five major categories: 

idetltity With l ■ Military History. Military history is an integral component of the 

Presidio, and there are many military stories to be told as part of the 

WOUdefful Stories visitor experience. Additionally, many of the military stories provide 

links to other stories at the Presidio. 



and legacy. 



2. Crossroads of Culture. Throughout history, the Presidio has acted 

as a cultural gateway, both physically and socially. This category 
illustrates the role of the different cultures associated with the 
Presidio throughout history. Crossroads of culture also includes the 
personal stories of the Presidio, and interactions between different 
cultures. 

3. Restoring Natural Systems. The Presidio is home to diverse 
natural resources within the urban setting of San Francisco. The 
visitor experience provides an opportunity to foster education and 
awareness of species diversity, natural resources and the value of 
open space. One of the most unusual and interesting aspects of the 
Presidio is how much the natural landscape has changed over time, 
and the restoration of the original landscape. 

4. Changing Landscapes. The stories in this category describe the 
history of human habitation of the Presidio, as well as the interaction 
between people and the natural and built environments. 

5. Transformation: The Presidio: From Post to Park. This category 
encompasses the continuing story of the Presidio, including the 
future or "the next chapter" for the Presidio. Additionally, the 
process of the transformation from military use to national park is 
included in this category. 

These categories are not mutually exclusive. Many of the stories are 
complex and are included in more than one category. Additionally, the 



40 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Presidio Stories list is dynamic, and will receive further attention as the 
Park Service and the Trust, with community partners, develop plans to 
enhance the visitor experience and interpretation. 

Symposium participants discussed several important components for 
telling the Presidio stories. These include: 

• The place — the location in the Presidio where the story can be 
integrated as part of the visitor experience. 

• The program — the provision of the visitor experience. Examples of 
the program might be an activity, a class, a display or a cultural event. 
Many of the suggestions for programs are educational, such as 
holding learning programs for children and adults, or cultural, such as 
reenacting a historical event. 

• The medium — the method of communication through which the 
visitor learns about the Presidio stories. Examples of media include 
audio tours, interactive kiosks and ranger-led programs. 

The following section discusses the stories within each of the five major 
categories. 




*> 



-ill 



Vmhing Square and the post flagpole on the Main 
Parade Ground, 



Presidio Stories 4 1 



PRESIDIO 







Presidio military cemetery. 



Military History 

The Presidio is known for its rich historical background and resources. 
Since 1776, the Presidio bears a distinctive military history, as one of the 
longest continuously operating military posts in the country, occupied by 
Spain, Mexico and the United States. 

The stories that emerged from the Presidio Stories Symposium indicate 
that much of the military history of the Presidio is interconnected with 
the natural environment, as well as cultural resources. Stories that relate 
to preserving military history include the following: 



Spanish Military/ Spanish 
Colonialism 

Mexican Military 

Military culture at the 
Presidio including 
continuous military use, and 
the military's role in 
preservation 

Changing functional role of 
the military throughout 
history 

First American Military 
Occupation 

Bear Flag 

Coastal Defense 

Aviation and army airfield 

Military Medicine 

Buffalo Soldiers 

Japanese American Story, 
including Language School, 
internment, the link to Angel 
Island, evolution of attitudes 
toward Asian peoples 

Base Closure 



Veterans' Stories 

Rituals and Ceremonies 

Pacific Expansion 

Coast Guard 

1906 Earthquake 

Indian Wars 

Mexican American War 

Civil War: Fort Point and 
California's role in the Civil 
War 

Spanish American War 
Siberian Intervention 
World War I 
World War II 
Korean War- 
Vietnam War 
Cold War 
Persian Gulf War 



42 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Crossroads Of Culture 

One of the recurring themes of the Presidio Stories Symposium was that 
of telling the stories of the people associated with the Presidio, as well as 
giving visitors to the Presidio the opportunity to share their own personal 
stories, and thus become part of the interpretive experience. 
Additionally, the Presidio is unique because it has served as a gateway for 
many different cultures, and many different populations have interacted 
within the context of the Presidio. 

Following arc some of the main cultural stories to be shared as part of 
the Presidio visitor interpretive experience. 



Native Peoples: 
continuing and evolving 
story 

DeAnza Expedition 

Spanish Soldiers 

Mission Indians 

Calif ornios 

Explorers 

Western Expansion/ 
Gold Rush 

Sea Exploration, trade 
and the San Francisco 
Harbor 

Yankee Migration 

Peruvians 

Sonorans 

African-Americans 

Chinese 



Japanese 

Panama-Pacific 
International Exposition 

Cultural change, 
including evolution of 
cultures, diversity of 
cultures, and evolving 
values regarding diversity 

People from different 
regions of the United 
States 

Pacific Basin 

Europeans 

South Americans 

Filipinos 

Hawaiians 



People from 
different cultural 
communities should 

be involved in 
telling their own 
stories and histories. 



Presidio Stories 43 



PRESIDIO 




': V :'X 



View west over Crissy Field to 
the Golden Gate 



Restoring Natural Systems 

The Presidio is home to diverse natural resources within the urban 
setting of San Francisco. The visitor experience provides an opportunity 
to foster education and awareness of species diversity, natural resources 
and the value of open space. Many of the stories involve this theme of 
the Presidio's natural environment and resources. 

Some of the major natural environment stories that emerged at the 
Presidio Stories Symposium are: 



Geology 

Original Environment: 

- Dunes and Scrub 

- Serpentine Grasslands 

- Original Environment of 
the Presidio 

- Salt water and fresh water 

- Riparian areas 

Human Impacts on the 

Natural Environment 

Restoration Process 

Evolving Environmental 
Values 

Climate: weather and fog 



Golden Gate 

1880s Forestation 

Crissy Marsh 

Lobos Creek 

Mountain Lake 

Vegetation Management 
Plan 

Endangered Species 

Birds 

Ecology 

El Polin Spring 

Water Systems, including 
wedands, the Pacific Ocean 
and the Bay 



44 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Changing Landscapes 

The rare and beautiful setting of the Presidio contributes to its value as a 
unique national park. The Presidio is known as the guardian of the 
Golden Gate, and through history it has served as a physical and cultural 
port of entry, and a gateway to the settlement of the west coast. The 
following are stories that relate to the cultural landscape and the physical 
environment of the Presidio. 



■■'■lyii : ^,p: 



City Planning/ Human 
Habitation 

Archaeological History 

Native Peoples 

Spanish/ Mexican 
Occupation 

El Presidio 

How the site and the 
environment shaped 
historical development 

Relationship to the City of 
San Francisco 

Cemeteries (Ohlone burial 
sites, National Cemetery, 
Merchant Marine Cemetery, 
Pet Cemetery) 

Coastal Defense System 

Architecture and site design 



Changing landscape 

Panama-Pacific International 
Exposition 

National Historic Landmark 

Architectural History 

Buildings 

Roads 

Fortifications 

Land planning (from the 
past, to the present, to the 
future) 

Doyle Drive 

Golden Gate Bridge 
(technology and 
communications) 

Golf Course 

Recreation Areas 



Restored landscape, Thoreau Center 
(old Lerterman Hospital) 



Presidio Stories 45 



PRESIDIO 



Transformation: The Presidio from Post to Park 

This category encompasses the future of the Presidio. As previously 
mentioned, the Presidio is unique in its transition from the longest 
continuously used military post in the country to a National Park. 
Symposium participants suggested many story ideas, which capture this 
transformation. 



Managing an Urban Park 

'Tost to Park": Saving 
the Presidio and making 
an urban park 

Process of transforming 
into a National Park 
(political and legislative 
history) 

History and reasons for 
the transformation 

The New Presidio 
Community 

Tenants 

Sustainability 



• Community based 
stewardship, ownership 
and participation 

• Evolving an unfinished 
story 

• Tourism 

• Museums 

• Visitor Feedback 

• Recreational Programs 

• Residential Uses 

• Economic Self- 
Sufficiency 

• Golden Gate National 
Parks Association 




The transformation from a military post is 
an important part of the visitor experience. 



46 Interpretation and Visitor Experience 



STORIES SYMPOSI 



NEXT STEPS 



The Presidio Stories Symposium served as a primary milestone in the 
process of developing and enhancing the visitor experience and 
interpretation at the Presidio. It was organized through the partnership of 
the National Park Service and Presidio Trust, as well as many community 
participants. The concepts and themes that came out of the Symposium 
will be developed through the same kind of partnership process. 

Next steps in refining and implementing these concepts include a work 
session to review the stories and themes developed at the Symposium, 
held August 23, 2000, and a public workshop to review the results, held 
October 4, 2000. Results from these sessions are given in the next 
section. In addition, this report will be provided to the Symposium 
participants, and will help to maintain the dialogue among all the 
partners. 

Through the primary partnership of the NPS and the Trust the Presidio 
Interpretive Plan will be developed. Both short-term and long-term goals 
will be noted in this implementation framework, which will identify 
opportunities and available resources. 



Presidio Stories 47 



PRESIDIO 



WORK SESSION - AUGUST 23, 2000 

On August 23, 2000 the National Park Service and the Presidio Trust 
conducted a work session as a follow-up to the Presidio Stories 
Symposium that was held in April, 2000. The participants at the Presidio 
Stories Symposium in April generated many potential stories to be 
included in the Presidio visitor experience. The participants in the follow 
up work session built on the work that was done in April, and worked to 
consolidate and categorize these stories. A main purpose of the work 
session was to prioritize the stories in order to help the National Park 
Service and the Presidio Trust to develop an implementation program 
over the next several years. 

Visitor experience and interpretation are essential elements for any unit 
of the National Park Service. The visitor experience at the Presidio is 
diverse and varied, due to the complex history, landscape, and resources 
of the site. The National Park Service and the Presidio Trust have 
undertaken the challenge of developing a new model of interpretation, 
education and community outreach for the Presidio of San Francisco. 

Approximately 20 people attended this work session. The participants 
were from various organizations, including the National Park Service, the 
Presidio Trust, the Presidio and Fort Point Historical Association, the 
Golden Gate National Parks Association, and the Smithsonian. Howard 
Levitt of the NPS gave a brief welcome and introduction and explained 
the purpose of the work session. Carey Feierabend of the Presidio Trust 
gave a brief slideshow presentation to review the Presidio Stories 
Symposium and to give an overview of the connection between the 
Presidio Stories process and the Presidio Trust Implementation Plan 
(PTIP). Naomi Torres, also of the National Park Service, presented the 
interpretive projects that are currently underway at the Presidio. Daniel 
Iacofano and Paul Turtle of Moore lacofano Goltsman (M1G) Inc. 
facilitated and graphically recorded the work session. 

This chapter summarizes the discussion and results of the work session. 
The products of the work session included: 

Common thematic elements of Presidio stories 
Presidio story categories 



48 Interpretation and Visitor Experience 



STORIES SYMPOSIUI 



Criteria for prioritizing stories 

Preliminary stories prioritization and suggestions of people 
to work on programs for prioritized stories 

Photoreductions for the wallgraphics from the work session are available 
at www.presidiotrust.gov. 

Major Concepts 

There are several concepts that are common through much of the 
Presidio history, and are represented in many of the Presidio stories that 
were generated by Symposium and work session participants. While the 
Presidio stories relate to specific events, people, or periods in history, 
many of them are encompassed by these larger concepts, that help to tell 
the overall story of the Presidio and the people associated with it 
throughout history. 

The major concepts common to many of the Presidio stories are: 



Materials and artifacts 
Personal stories 
Demographics 
Colonialism and imperialism 
Technology and communication 
Money and power 



Presidio Stories 49 



PRESIDIO 



Presidio Stories 

The work session participants reviewed comprehensive lists of the 
Presidio stories, and developed five major categories for the stories. This 
portion of the meeting was a brainstorming session and provided an 
opportunity for the' participants to consider all potential Presidio stories, 
before prioritizing the stories for inclusion in the interpretive experience. 
Following are the five major categories of Presidio stories, as suggested 
by work session participants. An important idea that emerged from the 
work session is that all of these categories are related; the stories are 
linked to each other within and between categories. 

1. Military History. Participants in the work session agreed that 
Military history is an integral component of the Presidio, and that 
there are many military stories to be told as part of the visitor 
experience. Additionally, many of the military stories link to other 
stories at the Presidio. Participants also suggested that there could 
also be linkages to other NPS and state park sites to tell the military 
history stories that are part of the Presidio history. It was also 
suggested that while the U.S. Army no longer has jurisdiction over 
the Presidio site, they are a vast resource that can be used to help 
integrate the military stories as part of the visitor experience. 



Crossroads of Culture. Throughout history, the Presidio has acted 
as a cultural gateway, both physically and socially. This category 
illustrates the role of the different cultures associated with the 
Presidio throughout history. Crossroads of culture also includes the 
personal stories of the Presidio, and the interactions between 
different cultures. 



Restoring Natural Systems. The Presidio is home to diverse 
natural resources within the urban setting of San Francisco. The 
visitor experience provides an opportunity to foster education and 
awareness of species diversity, natural resources and the value of 
open space. Two of the most unusual and interesting aspects of the 
Presidio are how much the natural landscape has changed over time, 
and the ongoing restoration of the original landscape. 



50 Interpretation and Visitor Experience 



STORIES SYMPOSI 



4. Changing Landscapes. These stories in this category describe the 
history of human habitation of the Presidio, as well as the interaction 
between people and the natural and built environments. 



Transformation: The Presidio from "Post to Park". This 
category encompasses the continuing story of the Presidio, including 
the future or the "next chapter" for the Presidio. Additionally, the 
process of the transformation from military use to a new national 
park is included in this category. 



Presidio Stories 51 



PRESIDIO 



Criteria for Prioritization 

After determining the major categories of Presidio stories, the work 
session participants then began the task of prioritizing the stories. This is 
an essential component of creating the visitor interpretive experience at 
the Presidio, because the stories that are given high priority will be 
included in developing programming for the visitor experience in the 
immediate future. Additionally, since all of the Presidio stories are 
significant and important, this is a very difficult and complex task. 

To assist with the task of prioritizing the Presidio stories, work session 
participants developed a list of criteria for stories to receive a high 
priority. 

1. Significant and compelling story. The story should be interesting 
and accessible for a wide range of visitors, and should reflect the 
cultural diversity of the visitors as well as of the Presidio history. 

2. Available resources. The program to tell the story should maximize 
available resources. This includes financial resources as well as 
existing programming, artifacts and materials, and staff and 
volunteers. 

3. Potential funding sources and additional resources. There may 
be additional resources available to tell the stories. 

4. Unique to the Presidio. It is important to focus on stories that can 
only be told at the Presidio, or can be told best at the Presidio. 

5. Meets visitor and user needs. The program to tell the story must 
meet the needs of a broad range of visitors and users. 

6. Effective and functional use of space and time. The program 
helps the visitor "make the most" of his or her time at the Presidio. 

Utilizing the above criteria and considering the broad categories of 
stories, the work session participants then began the task of prioritizing 
the Presidio Stories. The meeting participants undertook this task in two 
stages; first by creating a list of stories with a high priority, and then 
further narrowing the list down. Additionally, the participants suggested 



52 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



possible people who would be able to work on creating programs to 
include the stories as part of the visitor experience. 

Prioritization of the Presidio stories represents an important step forward 
in the process of telling the stories. The next step is to develop programs 
to tell the stories as part of the Presidio Interpretive Plan. To continue 
with the process of developing the visitor interpretive experience for the 
Presidio, the National Park Service and the Presidio Trust held a meeting 
on October 4, 2000, to present the suggested Presidio Stories to 
members of the public. At this meeting, citizens had the opportunity to 
comment on the progress of the Presidio Stories, and gave input to the 
Presidio visitor interpretive experience. This input will be incorporated 
into the Presidio Interpretive Plan. 



Presidio Stories 53 



PRESIDIO 



PUBLIC WORKSHOP - OCTOBER 4, 2000 

As part of the continuing process to develop the visitor experience at the 
Presidio, the Presidio Trust and National Park Service held a Public 
Workshop on October 4, 2000 at the Log Cabin to present the results of 
the Stories Symposium and to present the lists of prioritized stories for 
inclusion in the visitor experience. 

An additional purpose of the meeting was to gather input from the public 
to help develop a framework that describes how the various Presidio 
stories connect with one another, and where and how the stories can best 
be told. The framework will include a prescription — with priorities, a 
timeline, and funding options — of actions for the Presidio Trust, the 
National Park Service, Presidio tenants and the greater community to 
take to enhance Presidio interpretation and the overall visitor experience. 

At the workshop, participants confirmed that both the major categories 
and the priority stories within each category were appropriate, validating 
the work done in the April Symposium and August work session. 

The stories at the workshop were presented in the five thematic areas 
that emerged from the Presidio Stories Symposium and the follow up 
work session in August: 

Military History 

Crossroads of Culture 

■ Restoring Natural Systems 

■ Changing Landscapes 

■ Transformation: the Presidio from Post to Park 

Graphic displays illustrated the location of the stories within the themes, 
gave a theme overview and presented brief descriptions of each of the 
prioritized stories. A summary of the information contained on each of 
the graphic display boards is on the following pages. 



54 Interpretation and Visitor Experience 



MILITARY HISTORY 



STORIES SYMPOSIUM 



Theme Overview 

The Presidio of San Francisco was the "Defender of the Gate" from 
1776 to 1994. One of the longest-garrisoned posts in the country, the 
Presidio reflects more than 200 years of military history under three flags: 
the Spanish empire, the Republic of Mexico, and the United States of 
America. 

Spanish and Mexican Presidio 

When it was established as a "Presidio" or "garrison" by the Spanish in 
1775, El Presidio represented the northernmost extension of the Spanish 
Empire in California. The Presidio's history is inextricably linked with 
that of San Francisco, and its Spanish and Mexican roots can be seen 
through archaeological projects, as well as place names and architecture. 

Aviation 

There are few places in the country that played a more important role 
than the Presidio in the rise of military and civil aviation. To this day, 
Crissy Field dramatically reveals its aviation history. 

Changes in Military Culture 

Flags were raised and lowered, officers and enlisted men came and went; 
all the while military life and the people who lived it changed dramatically 
over 225 years. 

Civil War Period 

While most people think of the Civil War as an "East of the Mississippi" 
conflict, the Presidio played an important but little understood role in 
that war. Physical evidence and compelling stories of the Civil War can 
be found throughout the Presidio. 

History of Military Medicine 

From the establishment of Wright General Hospital at the Presidio in 
1862 through the Letterman Army Medical Center and Letterman Army 
Institute of Research in the 1960's, 70's and 80's, the Presidio was on the 
leading edge of military medical research and treatment. 




Keenadmmt of a soldier at Fort 
Point. 



Presidio Stories 55 



PRESIDIO 



U.S. Army on the Western Frontier and Pacific Expansion 

From the Presidio, the U.S. Army carried out campaigns to subdue the 
Indians in the west and, beginning with the Spanish- American War, to 
project the power of the United States across the Pacific. 

Japanese Americans 

Two of the most poignant stories of the Presidio are those of the 4 1 
Army Intelligence (Japanese Language) School and the Internment of 
Japanese-Americans after Pearl Harbor. These stories lead to other 
stories about Asian Immigration and attitudes towards Asians. 




Japanese classmo/i 



56 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



CROSSROADS OF CULTURE 

Theme Overview 

The Presidio, anchor of the Golden Gate, became a crossroads of 
cultures and gateway to immigration and setdement of the West Coast. 
The Presidio provides a perfect opportunity for exploring the stories 
behind these many journeys. From its prominent position guarding the 
harbor, the Presidio has witnessed and played an integral part in the 
exploration and settlement of the American West, the rise of San 
Francisco and the cultural evolution of central California. 

Native Peoples 

Before this land became the Presidio, it was within the Aboriginal 
homeland of the Yelamu, one of the dozens of politically distinct but 
linguistically and culturally related tribes within the territory of Ohlone 
peoples. Their land stretched as far south as the Monterey Bay Area. 
While there are no known living descendants of the Yelamu, descendants 
from die broader Ohlone community are developing a range of public 
programs to preserve native archeological sites in the Presidio and 
interpret Yelamu and Ohlone history and culture. 

Exploration and Colonization 

European exploration and Spanish Colonization had a profound 
influence on the development of the Presidio and San Francisco itself. 
The impacts of colonization still persist in the cultural expressions of 
present day California. 

Immigration, Migration and Opportunity 

Whether one departed Russia to seek a fortune in trade, left home in 
search of gold, or crossed the Pacific Ocean to escape the political chaos 
of China, many came through the Golden Gate in search of opportunity 
and survival. 

Cultural Change 

Beginning with Native Peoples, the Presidio has been a participant in 
cultural change and evolution. The history of the Presidio offers an 
opportunity to examine the lessons of cultural and racial prejudices and 
the potential rewards of global interdependence. 



Presidio Stories 57 



PRESIDIO 



RESTORING NATURAL SYSTEMS 



Theme Overview 




otimteeK imm/u^ nr t 



In a world of diminishing biological diversity, the Presidio represents an 
island of refuge for biological communities in an urban environment. 
The park provides an opportunity to foster awareness of the importance 
of species diversity, the value of open space, and human stewardship for 
natural lands. 

Geology 

Some of the key stories of the Bay Area's varied geology can be told right 
here in the Presidio. The region's most spectacular remnant of greenish 
serpentine (our state mineral) dramatically faces the Golden Gate. And 
rerforjti'j the Vrcndio's natural nearby one can still walk amidst remnants of ancient sand dunes that 

once covered 14 square miles of San Francisco, formed from the melting 
glaciers of the Sierra Nevada Mountains. 

Natural Landscape 

Over thousands of years the Mediterranean climate and varied 
topography of the Presidio landscape resulted in a diverse biology in the 
Presidio. Early European scientists were impressed by the diversity of life 
they encountered here. Throughout the park one can see remnants of the 
mosaic of landscapes that once covered San Francisco. 

Human Impacts 

The Spanish created a fundamental shift from Ohlone methods of 
managing the landscape for subsistence by introducing European grasses 
and grazing animals. The urbanization of 90% of the park in the 20 th 
century tells a significant story that distinguishes the Presidio from other 
national parks. 

Restoration and Ecological Values 

With its status as a national park the Presidio has entered a new chapter 
of human relationship to the land and the biodiversity that survives here. 
Every week volunteers young and old from local and global destinations 
lend their hands to help restore over 150 acres of native natural areas, 
and in so doing directfy participate in the living natural history of the 
park. 



58 Interpretation and Visitor Experience 



STORIES SYMPOSI 



Plant and Wildlife Diversity 

Among large urban parks worldwide the Presidio is extraordinarily rich in 
native wildlife and plant diversity. The biodiversity here offers visitors 
opportunities to learn about and enjoy the oldest living heritage of the 
park and city. There are over 250 species of native plants including 12 
with rare or endangered status. There are several hundred species of 
wildlife, including 170 species of birds that find refuge in the park's open 
space. 



■■•-..•■•' : . ; ,-'- 









A quail and a starfish, examples of 

wildlife diversity at the Presidio. 




Presidio Stories 59 



PRESIDIO 




A liar ofl 
construction 
Hrn'.ce. 



'or/ Point before the 
of the Golden G&k 



CHANGING LANDSCAPE 



Theme Overview 

The Presidio's landscape reflects more than 200 years of the merging of 
people and place. This cultural landscape represents an evolution of 
physical development influenced by the site's geography, local and 
national historical events, changing social values, and technological 
advances over time. These human-made changes in the Presidio's land 
constitute a mosaic of many stories. 

Human Habitation 

The lands of the Presidio have been occupied since the Ohlone and 
Costonoans arrived in the northern California peninsula around 2500 
B.C. Changes in the landscape have occurred since that time. Today, the 
landscape we see largely reflects the response of military planners to the 
often harsh environment and from the intent to distinguish the Presidio 
from San Francisco and other military places. 

Changing Technologies 

Evolving site plans, building materials and architectural styles reflect 
local, regional and national influences, as well as technological advances 
in these trades, on the Presidio's landscape. Building form, scale, massing 
and materials changed with the advancement of available materials and 
military mission. 

The Golden Gate 

The Golden Gate's geology and geography had a great effect on the 
Presidio's development. The post's location and its fortifications are 
directly related to this landform and its role as guardian of the Gate. 

Temporary Tales 

The Presidio's landscape bore witness to many transient uses over time, 
reflecting further the notion of a changing landscape. Temporary 
buildings were often erected in short order and then were removed after 
the pending need expired. These temporary uses ranged from wood 
framed barracks, to temporary encampments, refuge tents, to the famous 
and grand 1915 Panama Pacific International Exhibition. 



60 Interpretation and Visitor Experience 



STORIES SYMPOSI 



TRANSFORMATION OF THE PRESIDIO 



Theme Overview 



Planning for the Presidio's shift from post to park began in 1 990 in order 

to protect the natural, cultural, and scenic values of the Presidio in 

perpetuity. In 1994, the General Management Plan Amendment was 

completed and the Army transferred the Presidio to the National Park 

Service as part of the GGNRA. In 1 996, the Presidio Trust, a federal 

corporation, was established to preserve and enhance the park while 

achieving financial self-sufficiency by 2013. The NPS manages the 

coastal areas of the Presidio, and the Presidio Trust manages the interior, 

including open space and 770 buildings. The NPS and the Trust are 

working in partnership to transform the Presidio from a military post to a 

national park, a story all its own. Stewardship of the Presidio. 

Sustainability 

The Presidio will be a model of environmental, historical, cultural and 
American people. Historic preservation activities, cultural programs, and 
environmental sustainability projects (recycling, green buildings, etc.) 
offer unique opportunities for education and interpretation. 

The New Presidio Community 

The Presidio Trust is responsible for leasing the 3 million square feet of 
non-residential space in the park (2/3 in historic buildings), and the 1,116 
housing units in the Presidio. The Presidio community includes a diverse 
mix of tenants, with many services to offer. The Presidio will eventually 
host 5,000 people working in various non-profit and commercial 
organizations and have 2,400 residents in order to achieve a jobs-housing 
balance. 

Community Participation 

The National Park Service and the Presidio Trust are committed to 
community stewardship and participation in the planning, maintaining, 
and enjoyment of the park. 



T'i;ti;> 



Presidio Stories 61 



PRESIDIO 



Volunteers/Presidio Park Stewards 






Many Presidio programs, including the planting of native plants at Crissy 
Marsh and Lobos Creek, are the work of dedicated park volunteers. 

From Post to Park 

■H A very important and unique Presidio story is the transformation from 

HH post to park. This transformation is ongoing and is reflected in 

jlljl restoration and environmental clean-up, and building rehabilitation 

Jljj through die Presidio. 



■ Building Rehabilitation 

Tmnsfomiinfi former military buildings The rehabilitation of buildings using environmentally sustainable 
to meet the needs of new users. materials is an ongoing and very visible part of the transformation from a 

military post to new park uses. 

■ Crissy Field and Crissy Air Field Restoration 

This spectacular area has recently been improved with a $32 million 
restoration project including a 20-acre tidal marsh and shoreline dunes, 
and a restored historic grass airfield, replacing a 40-acre asphalt parking 
lot. 







■ Lobos Creek Watershed and Habitat Restoration 

The NPS and Trust are enhancing one of the last free flowing streams in 
San Francisco (and the Presidio's water supply) with native plants to 
create a habitat for rare wildlife. 

■ Environmental Remediation 

In 1999, the Trust secured $100 million from the Army for Presidio-wide 
environmental remediation currentiy underway. 

■ Vegetation Management Plan 

In 2000, the National Park Service and the Presidio Trust expect to 
complete a long-range management plan to maintain a rich tapestry of 
native plants, historic forest and landscaped areas. 



A mew of Lobos Creek. 



62 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



ACKNOWLEDGEMENTS 

The Presidio Sj'inposium was part of a dynamic process to create the 
visitor and interpretive experience for the Presidio of San Francisco. The 
input gathered at the Symposium was creative, diverse, visionary, and 
essential to the future of the Presidio. It is hoped that the Symposium 
participants will continue to lend their expertise and be integral parts of 
the planning process. 

Symposium Participants 

Mr. Michael Alexander 

Golden Gate National Recreation Area 

Ms. Jane Boston, Lucas Education Foundation 

Ms. Erin Broadbent 

Superintendent, Kings Mountain National Military Park 

Dr. Albert Broussand 
Texas A & M University 

Ms. Puanani Burgess 

Project Co-Director, Indigenous Communities Mapping Initiative 

Mr. Craig Cellar 

Cultural Resources Management, NPS 

Mr. Milton Chen 

Executive Director, The George Lucas Educational Foundation 

Mr. John Colonghi 

Vice President of Development, Marketing and External Affairs 

Buck Center for Research in Aging 

Mr. Gary Davis 

Senior Scientist, Channel Islands National Park 



Presidio Stories 63 



PRESIDIO 



Mr. Lee Davis 

California Studies Program, San Francisco State University 

Ms. Diane Demee-Benoit 
Director of Outreach, Lucas Films 

Ms. Amina Dickerson 

Director of Contributions, Kraft Foods 

Mr. Matthew T. Downey 
University of Northern Colorado 

Ms. Katherine Eberbach 

Director of Programs, Bay Area Discovery Museum 

Mr. Harrison Fraker 

Dean of Environmental Design, UC Berkeley 

Ms. Helene Fried 
Consultant in Art 

Mr. Andrew Galvan 
The Ohlone Indian Tribe 

Mr. Chris Glennon 
Lucas Digital 

Ms. Suzanne Geurra 

Institute for Oral History, University of Texas at El Paso 

Mr. Whitney Hall 

Past Post Commander, Presidio of San Francisco 

Colonel Herbert Hart 

Council on America's Military Past 

Mr. Dale Hess 

Executive Vice President, San Francisco Convention and Visitors Bureau 



64 Interpretation and Visitor Experience 



STORIES SYMPOSIUI 



Mr. Michael Heyman 

Presidio Trust Board of Directors 

Mr. George Horse Capture 
Cultural Resource Center 

Mr. William Issel 

History and Urban Studies Department, San Francisco State University 

Mr. Seth Kami! 

President, Big Onion Walking Tours Inc. 

Ms. Jacquelin Kehl 
Mutsun/Ohlone Descendent 

Mr. Redmond Kernan 

Fort Point and Presidio Historical Association 

Ms. Chong Kim 

Golden Gate National Parks Association 

Mr. Jack Laws 

California Academy of Sciences 

Ms. Marti Liecester 

Associate Regional Director, Operations and Education 

Pacific West Region, NPS 

Ms. Felicia Lowe 

President, Angel Island Immigration Foundation Board 

Mr. John Martini 

Former NPS Curator of Military History 

Ms. Kathleen McLean 

Director of Public Programs, Exploratorium 

Mr. Jim Meadows 

Executive Director, Presidio Trust 



Presidio Stories 65 



PRESIDIO 



Ms. Amy Meyer 

Presidio Trust Board of Directors 

Mr. Greg Moore 

Executive Director, Golden Gate National Parks Association 

Dr. Richard Moran 

San Francisco Historical Society 

Mr. Donald Murphy 

Hearst Castle Preservation Foundation 

Dr. Kouji Nakata 
La Jolla Group 

Ms. Rose Ochi 

Director, US Department of Justice Community Relations Service 

Mr. Brian O'Neill 

Superintendent, Golden Gate National Recreation Area 

Mr. Larry O'Reilly 

Smithsonian Institution 

Mr. John Reynolds 

Regional Director, Pacific West Region, NPS 

Dr. Holly Robinson 

Executive Director of Learning, Convergent Media S3 ? stems 

Ms. Christy Rocca 

Director of Programs, Crissy Field Community Environmental 

Education Center 

Ms. Arlene Rodriguez 

Director of Communications, Golden Gate National Parks Association 

Mr. Toby Rosenblatt 

Chairman, Presidio Trust Board of Directors 



66 Interpretation and Visitor Experience 



STORIES SYMPOSI 



Dr. Hal Rothman 
Rothman and Associates 

Mr. Chris Schillizzi 

Chief of Interpretation and Visitor Services, Independence National 

Historic Park 

Ms. Jean Silverman 

New York Institute of Technology 

Dr. Stan Silverman 

New York Institute of Technology 

Mr. Kevin Starr 

State Librarian of California 

Mr. Don Taylor 

Chair, Department of Recreation and Leisure, 
San Francisco State University 

Ms. Rosalyn Tonai 

Executive Director, National Japanese American Historical Society 

Ms. Helen Wagenvoord 
Associate Director, Pacific Region, 
National Parks Conservation Association 

Mr. Richard White 

Byrne Professor, History Department, Stanford University 

Ms. Linda Yamane 
Rumsien/Ohlone Descendent 



Many thanks to all of the participants who worked to make this 
Symposium a successful step forward for the Presidio. 



Presidio Stories 67 



Group Photo Of Symposium Participants 




Presidio Stories: A Visitor Experience and Interpretation Symposium 
April 13, 14, 15 2000 San Francisco, CA 



68 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



INTERPRETIVE PLANNING TEAM 

The National Park Service and Presidio Trust also wish to acknowledge 
the following participants in the Presidio interpretive planning process, 
including those who helped to plan the Symposium and those who are 
providing ongoing support. 

Ms. Beatrice Ammann, Presidio Trust 

Ms. Kristin Baron, National Park Service 

Ms. Mai-Liis Bartling, National Park Sendee 

Ms. Jane Blackstone, Presidio Trust 

Ms. Laura Castellini, National Park Service 

Dr. Randolph Delehanty, Presidio Trust 

Mr. Will Elder, National Park Service 

Ms. Catey Feierabend, Presidio Trust 

Ms. Adena Friedman, Moore Iacofano Goltsman 

Ms. Theresa Griggs, National Park Service 

Mr. Steve Haller, National Park Service 

Mr. Daniel Iacofano, Moore Iacofano Goltsman 

Mr. Howard Levitt, National Park Service 

Ms. Cindy Nielsen, National Park Service 

Mr. James Osborne, National Park Service 

Ms. Chris Ottoway, Presidio Trust 

Ms. Heather Pribyl, National Park Service 

Mr. Damien Raffa, Presidio Trust 

Ms. Michelle Rios, National Park Service 

Ms. Maty Scott, National Park Service 

Ms. Naomi Torres, National Park Service 

Mr. Paul Tutde, Moore Iacofano Goltsman 

Ms. Kay Voyvodich, Presidio Trust 

Mr. Rich Weideman, National Park Service 



Presidio Stories 69 



PRESIDIO 



APPENDIX A: TRANSCRIPTIONS AND GRAPHICS 
Symposium Presentations 
Graphic Materials 



70 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



SYMPOSIUM PRESENTATIONS 

Rose M. Ochi, Director of the U.S. Department of Justice Community Relations 
Service 

Good morning. You mentioned that I was a schoolteacher. For those of you who came in late, can 
you come in and take a seat, please? When I arrived this morning, I had a choice of going to that 
gathering over here, and when I saw your coffee table, when I saw organic and herbal tea, I say this 
is the right place. 

John, I've been introduced a lot, and I really appreciate your kind remarks. I want to applaud here, 
publicly, your leadership in the Western region, and particularly, your championing the Manzanar 
National Historic Site for a millennium grant. Thank you so much. 

I'm pleased to be invited today by the Presidio Trust to speak on the topic of telling all the stories, 
inclusive interpretation. I understand that during this symposium, you are going to be formulating 
themes that will guide future interpretation and presentation of the Presidio to the public. So I need 
to issue a disclaimer before I start. I'm no expert on national parks or on historical interpretations, 
yet, I have gained some experiences, insights, perspectives, from my life, my career, and my work on 
the Manzanar Historic Site campaign that might be helpful to the task at hand. 

I work in Washington DC for the Department of justice. As I drive to work, I pass the National 
Archives, and on the wall on Pennsylvania Ave., there is an inscription: What is passed is prolonged. 
I first noticed this plaque when I was heading up to the hill to testify on behalf of the City of Los 
Angeles for the Manzanar bill. An interpretation of that quote could be helpful in what you'll be 
doing in the next few days. 

One of the reasons for understanding our history is to avoid repeating past injustices. American 
History contains great achievements, but also ugly and horrendous tragedies, as well. When one 
reviews particularly regrettable periods, you'll find many of them have a connection to racial and 
ethnic exploitation and oppression. Racial intolerance doesn't happen in a vacuum. It's fueled by 
inflammatory policy debates. It's nurtured in a climate of bigotry, and a failure of all of us who 
remain silent and immobilized. So as we stand on the brink of a new millennium — you probably 
thought you weren't going to be hearing that phrase any more after "Bulworth" — it's kind of hard 
for me to say it with a straight face. 

We need to think about our country's history and how the national park system can provide an 
important vehicle to tell stories that not only give us pride in our heritage, but also acknowledges our 
past racial injustices, such as towards Native Americans, slavery, economic exploitation of 
indentured immigrant workers, and racially targeted governmental wrongdoings. All of us want to 



Presidio Stories 71 



PRESIDIO 



move our country forward, united, embracing our diversity. However, sadly, in the headlines dairy, 
we see accounts of racial conflicts. Whether it's church arson, hate crimes, racial profiling, law 
enforcement use of excessive force; what did we learn? For an Asian American, it's been a 
particularly difficult time. Although we have made great progress, there are times it feels almost like 
"Yellow Peril II", what with the bashing and trade policies with Asian countries, the targeting of 
Asian fundraising and Chinese espionage. I want to make clear that Asian-Americans are not 
apologists for Asian countries. But the tenor, tone, and intensity of the coverage and the debate is 
suspect. 

Personally, there are days in Washington I feel like I did as a young girl, going to school on Pearl 
Harbor day, feeling very anxious, frightened, and angry. It's guilt by association, all over again. I've 
been down this path before, as John has mentioned. My family, along with one hundred and twenty 
thousand persons of Japanese Ancestry was arbitrarily deprived of our liberty without due process 
during WWII. I spent my formative years growing up behind barbed wire with guard towers and 
armed sentries. I spent 6 months living in the Santa Anita horse stables. This negative experience in 
my personal history has served to guide my career and community endeavors. As director of the 
federal government's race relations arm, I take special interest in advancing sentiments and trends 
that can affect diverse racial and ethnic communities across America. 

Our mission, as John described, has recently taken us from church arson to racial unrest in the wake 
of police uses of excess force in Los Angeles and Riverside and New York City; and communities 
that are fractured in the aftermath of a hate crime, as for example, in Jasper, Texas, following the 
brutal dragging death of James Bird, Jr. This weekend, today, we are busy trying to ensure peaceful 
protests around the transfer of Elian Gonzalez. We're involved in trying to maintain calm around 
the confederate flag issue in a number of communities. Washington is very busy with the protest 
demonstrations around the WTO meeting, so our plate is very, very full. Some of it is a 
consequence of our Nation's failure to come to grips with bias and discrimination. 

I feel very, very fortunate that I have the opportunity to serve in this role, when both the president 
and the attorney general are making race and hatecrimes a top priority. Both these issues fall 
squarely in the purview of our agency. The president in his second term inaugural address talked 
about his vision of one America, a place where people of diverse backgrounds can come together to 
live and work harmoniously, and that it is his hope that through this initiative, it will engage 
community leaders, such as you, to reach out to the American people, and touch their hearts and 
minds. The first step in the healing process is for each of us to examine our own feelings about 
race. 

Two years ago, I accompanied the president to Little Rock, Arkansas, to commemorate the 40 
anniversary of the desegregation case involving Central High. CRS' role is that we were appointed 
by Judge Susan Webber- Wright to mediate the outstanding educational issues. While I was there, I 



72 Interpretation and Visitor Experience 



STORIES SYMPOSI 



made a personal pilgrimage to Rower, when I was interned. And Rower does not have any 
structures — there's a graveyard and some monuments, but pretty much the area has returned to 
cotton fields. But as I walked through the cemetery, it brought back some memories. Some of 
them were of some very joyful times, and others were quite painful. I remember being lined up one 
day to be renamed. My parents had given me a beautiful name: Takayo, which means a child with 
high ideals. But the well-meaning ladies in Arkansas decided to give me an American name, Rose. 
Today, when I think about it, I do feel fortunate, because, just think, I could've gotten Petunia. 

Each of us has a story to tell. This is a necessary part of the honest conversations taking part across 
the country, spurred by the president's initiative. Telling our personal stories can make us whole. 
Telling all the stories can make the country, and the American people whole. So let me share one 
story, and that is how Manzanar, a former internment camp, became a part of the National Park 
System. It's a journey over twenty years, a story about hatred, hostilities, and opposition, and a story 
about racial reconciliation, understanding and healing. My involvement began in 1972, when I had 
just graduated from law school. I was a public interest attorney at Western Center on Law and 
Poverty. The Manzanar Committee approached me and asked me to serve as their legal advisor. 
Prior to this time or thereabout, there had been a very contemptuous fight to establish Manzanar as 
a part of a state historic landmark program, and the designation resulted in a lot of division, 
particularly in the valley. It was over the wording: "Manzanar Concentration Camp." These same 
words recently triggered a backlash from the Jewish community, when the National Park Service 
mounted an exhibit at Ellis Island entitled, "America's Concentration Camp." But that conflict 
created an opportunity for people to come together. Japanese- American community met with the 
Jewish community leaders, and they came to understand we were not comparing death camps to 
what the Japanese -Americans had experienced. They — the Jewish community — came together and 
helped organize the event, and it was quite a success. This is an example, when there is a 
misunderstanding people can talk together and work through the issues. 

Back to the campaign, in 1974 I went to work for Mayor Bradley in the city as a legislative 
coordinator. At that time the Park Service was looking at naming Manzanar and then the same issue 
surfaced, but time was of essence — they needed to pour the plaque — and some people said you 
can't say internment, some people said it must sa}^ concentration. If you've been up there, and you 
look at the plaque for the National Historic Landmark location, you'll see it says, and I made this 
decision unilaterally — Manzanar. 1 didn't want to be delayed with any more bickering. 

A few years later (I wish he were here) Dan Olson, on the Western region staff, was assigned the 
responsibility of conducting a feasibility study at Manzanar as part of an effort to study sights 
associated with the Pacific Campaign. He somehow got my name and asked if I could intervene 
with the Department of Water and Power. Water and Power owns the land where Manzanar sits, 
and with the Inyo County Board of Supervisors. I wrote the board, inviting them to sit down and 
talk. A reporter told me that my letter triggered a derogatory comment from one of the board 



Presidio Stories 73 



PRESIDIO 



members who said, "I served in the Pacific War, and why would we want to commemorate the 
Japs?" I went up there to Independence and had lunch with him, and others. I pulled him aside and 
1 said to him, look, what don't you want? And I said to him, "What do you need? You need some 
economic development. Manzanar will help promote tourism." Let's not be sidetracked by those 
things that divide. Let's work together, Japanese-American community, Inyo County, in making a 
park that will benefit us all. Well, I want you to know that this declared opponent worked really 
hard to gain votes on the other side of the aisle in Congress, and to reach out to community 
residents to earn support. In the process, we've become very good friends. 

Another story on the national level, someone who was very instrumental and in an important 
position, Senator Alan Simpson, who was so important to securing passage of the Japanese Redress 
and Reparations bill. When he was a young boy, he told me this story — we were both on the 
immigration committee under Carter — as a Boy Scout, he used to go past barbed wire fences to play 
with Japanese- American boy scouts at Heart Mountain. One of those boy scouts was Norman 
Moneda, and they maintained a pen-pal relationship for many, many years and then many }?ears later, 
reunited on the Hill. Their friendship made quite a difference in bringing about the passage of the 
Redress legislation. This illustrates that personal relations often shape our history. 

This legislative campaign for Manzanar was very different from most. The Hill was a slam-dunk. 
However, there was opposition on two fronts - one in the Valley, a lot of it is, as I said, the vestige 
of the state designation fight, and in City Hall. The Parks Service convened a briefing in Enyo to 
explain their intentions, and invited community residents. I brought along two Japanese-American 
WWII veterans. When I met them for breakfast, and I saw them and they were in jackets with 
ribbons with their American Legions hats and all, I said, isn't that a bit much? But as we 
approached Independence City Hall, we crossed paths with a gentleman named Vemesconi, and he 
was a veteran of WWI, and he was sent to oppose the site. But I will tell you, when his eyes caught 
the medals, the American Legion stuff, he seemed very surprised. We greeted him and went in. 
When he got up, he had been designated to speak against the project, he said he didn't know that 
Japanese-Americans fought on the American side — the same side — and it seems with this little bit of 
facts, his resolve to fight the effort just melted away. This was an amazing transformation; it was 
just really inspiring to watch. It's reassuring to see that hate and anger can dissipate in the face of 
truth. 

My husband, he's a fisherman, and we go up to the Sierras a lot, and he said, you know, you guys are 
so busy doing your story, you're not thinking about how other people react. And it was his idea, 
actually, as we move up and down on highway 95; he noticed at a restaurant a blue star highway 
designation. And what that plaque indicates is that young men volunteered to fight in wars from 
that area. So it was his idea that we get a blue star highway designation in front of Manzanar, and 
it's there. So that maybe, people will understand that it wasn't just enemy aliens, but Americans of 
Japanese ancestry who were interned. 



74 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



I wanted to make efforts to reach out to all sectors in the Valley, to gain their support, so I would 
meet with Native Americans... We had a gathering with early-setders' descendents, what do they call 
them — pioneers? And what I did was, and I didn't have the authority to do it, but since I had 
approached Malevine to do the bill, I just figured, what the heck? And I told them, I promise you, 
your stories will also be told. And I'm proud to tell you that the final bill language provides to do 
just that. And the archeological report that was done by the National Parks Service includes artifacts 
from all periods of the occupation, prehistoric, settiers, and the Manzanar camp. Not about DWB. 

So, we didn't want to leave any stone unturned. One time my husband and I were going up to go 
fishing, and we stopped for breakfast at a coffee shop in Lone Pine, Bobos. As we were sitting 
there, in walks a Japanese-American, and he moves through and starts kibitzing with everybody, and 
I told my husband, hey, look, someone diat knows folks here — he can help us garner support. And 
then the guy goes behind the counter, gets his own coffee, and seems to be schmoozing with all the 
town's big shots. So I say, look, give me one minute, I'm going to go over there, talk to this guy. 
My husband says, the fish are jumping, no, let's go. Anyway, 1 run over to him, and I say, hi, I'm 
Rose Ochi, I'm with the Moor's office and the Manzanar Committee, and we're doing this, that and 
we need your help and blah, blah, blah. I say, here's my card, and do you have one? I have to run. 
And 1 said, what do you do? You seem to know everyone. And he says, I'm the dishwasher. 
Anyway, didn't want to leave any stone unturned. 

Our biggest hurdle in passing this bill was really in City Hall, and it was a tough batde, because some 
very powerful figures were trying to stand in the way, but in short, what was being pushed as 
ostensible water rights interests was essentially a thinly veiled, racially motivated resistance. And the 
enlightened city leadership really could see through this, and cast it aside, and the Mayor signed off 
on the bill. 

What I learned from this struggle was when ugly, indefensible intentions come to light, people of 
goodwill do what's right. Bringing to fruition the Manzanar Committee's dream of keeping the 
memory alive had finally come to pass. And this memorial will teach the American people about 
how government can in times of crisis abridge constitutional protections, and at the same time, it 
will give us reason for pride, in knowing that only in America, a great country, would offer a 
presidential apology and reparations. The fact is, the unfair treatment of Japanese- Americans could 
never have occurred without the long history of pervasive racial prejudice and actual discrimination 
by law in this country. We need to reflect on what is the larger meaning of this sad chapter. For us 
as individuals, as part of a larger society and as a nation, in order that this tragic blot on our nation's 
history not be allowed to happen again. The racial differences and conflicts, which surfaced in the 
sight approval process, mirror the disputes that arise daily in our communities. The win-win victory 
after a contemptuous path is testimony to how honest and constructive conversations can lead to 
racial understanding and reconciliation. 



Presidio Stories 75 



PRESIDIO 



So I would say to you, as you discuss the future of the Presidio Trust, and the National Parks in the 
next century, you need to be bold, you need to be honest, in creating a system that tells all the 
stories. I would encourage you to think about how the Park System could be more relevant and 
sensitive to African -Americans, Hispanics, Asian- Americans, first Americans, and other ethnic 
groups. As part of the President's initiative, he charged all the departments to convene dialogues. 
The Department of the Interior was among the most successful. One of their projects involved the 
Underground Railroad. 1 personally convened a number of dialogues. A common concern was the 
need to fairly and accurately depict history, particularly in as much as many stories are not told. 
When I met with some first Americans in Tucson, they said to me, it's not good for Indian children 
or white children to only see Indians as savages, or victims. This suggests that we need to make 
certain that we include all people's historically significant points, and that they're not buried, ignored, 
or distorted. 

1 understand minorities generally have a low participation rate in the Parks System, and that could be 
for many reasons, but how do you explain in instances where parks are easily accessible and even 
involve their specific history and there is low participation? Could minorities stay away from certain 
sites because they are offensive in their depiction of their history? Is there a need to take a look at 
reinterpreting messages in keeping with post-civil rights sensibilities and self-interpretation? At the 
same time, you do not want to give only an ethnic-specific presentation, without supplying 
foundation information that will promote understanding rather than stir antagonism from the 
majority culture. When the Smithsonian Institution, and I see we have in our midst Michael Hamen, 
put a marvelous exhibit, A More Perfect Union together, the Japanese-American community was 
very pleased that this chapter was being told at the national level. Recently I spoke to a National 
Park official, and they told me that that particular exhibit has generated a lot of negative comments 
and bacldash. So, I would want you to keep in mind, how can we tell a compelling story, without 
creating misunderstanding and backlash? So I ask you to keep that in mind. You need to ask; what 
glaring gaps exist about race-specific events in the history of America, including such places of 
interest which certainly draw under-served groups. Recently, 1 went to a History Channel preview 
of the story of the internment of Italian-Americans from the West Coast, from Fisherman's Wharf, 
nearby. They didn't round up Italian-Americans on the East Coast, who were concentrated in the 
cities in great numbers. But here was someone that had been involved in the Japanese-American 
movement and was not aware that this had taken place. 

There's something else that I wanted to note. When I did go to the Ellis Island exhibit and all, you 
know, you read all the messages around Ellis Island, the refrains around welcoming the teeming 
masses to America's shore from Europe. And then you need to contrast and think, what kind of 
messages are we saying about Angel Island? 1 remember when I was on the Immigration 
Commission someone showed me some poems that were written in Chinese on the walls at Angel 
Island Detention Facility. And one went something like, "Black marks on a sheet of paper separate 
me from my loved ones." 



76 Interpretation and Visitor Experience 



STORIES SYM POSIUT 



People from races from around the globe have made America strong and prosperous, and we need 
to find ways to appropriately recognize all of them. There have been some tragic episodes in our 
nation's history. Teaching future generations about our mistakes is a uniquely American capacity. 
We need to acknowledge our past injustices in order that we can heal, and move forward together. 
The last link in the unfinished agenda, after the gains of the Civil Eights period, is to forthrightiy 
address America's unresolved issues with race. And as long as our national creed is deeply routed in 
concepts of equality, opportunity, and fair play, progress on civil rights will ultimately be the 
measure of our civilization. So, let's mark this point in our history with pride in our 
accomplishments and purpose in the task that lies before us. From this experience we may come to 
discover that we all have a stake in racial understanding. It resonates to enlighten self-interest. 

In closing, therefore, whether developing themes for the Presidio Trust, or interpreting all stories, 
developing integrating themes must include the basic core principles upon which this country was 
founded: equality, opportunity, and fair play. 1 want to you to know that I am hopeful. It's a real 
challenge for America, and that is reclaiming American conscious, and the Park Service can work to 
help advance these aims. There's a lot of reason to be hopeful — certainty, if a girl that was interned 
by her own country can serve on President Carter's immigration commission to fight for fair and 
equitable immigration policies; and whose parents - my parents — were subject to deportation when 
they were released from the camps; where I can help the Japanese- American community fight for 
redress and be invited by President Reagan to the signing ceremony, and who now can be tapped by 
President Clinton to head up the federal government's Race Relations arm, I think we have every 
reason to be hopeful. And I want you to know that Takayo is very hopeful. 

Thank you very much. 



Presidio Stories 77 



PRESIDIO 



Robert G. Stanton, National Park Service Director 

Ladies and Gentlemen, Friends and Guests, thank you for coming today. A special thanks to Jim 
Meadows and Brian O'Neill for extending a gracious invitation to give me this opportunity to be 
with you on this very special occasion. 

The Presidio is a great and storied place with a long and honored history reaching back to the days 
before European colonies and centuries before there were major human conflicts we would call 
"World Wars." These grounds reflect continuity and they show change. They encompass the 
loveliness of San Francisco's last free-flowing stream and the last refuge of some native plants and 
animals long gone from other parts of this peninsula. And yet the telltale signs of the electronic age, 
portable phones, hand-held computers and more are commonplace on these grounds. 

But through it all, there has been The Presidio. So imbedded is this place in American thinking that 
many are wholly unaware that a "presidio" is defined as "A garrison, especially a fortress of the kind 
established in the southwest United States by the Spanish to protect their holdings and missions." 
But the Presidio of San Francisco has a place in the American memory that no other presidio can 
touch. It is that pre-eminence that makes this one " The Presidio ." 

It is that pre-eminence that makes "The Presidio" a part of America's National Park System and its 
preservation and interpretation a partnership with the Presidio Trust. 

The National Park Service has a special role. We are caretakers of a nation's heritage. Entrusted to 
us are the chosen places or our human and natural history, the ones selected for their special 
qualities, worthy of protection, preservation, interpretation, and perpetuation. 

On this occasion - at this very special place - our first Director Stephen Mather would remind us: 
" He or she is a better citizen with a keener appreciation for living here in the United States who has 
toured the National Parks." 

The Service has a special place in American's regard for public agencies and public servants. We are 
respected in large measure, for the places that have been entrusted to us. But we are respected, as 
well, in my judgment, for the honesty, and integrity with which we tell the stories , the full stories of 
these places. Of everything handed down to us, nothing is as important to pass on in our legacy than 
that same reputation for truth and balance. It is at once the most precious and the most fragile of 
the treasures in our hands. 

The over-riding, unifying role of the National Park Service here at the Presidio is our responsibility 
to tell the story of this place in all its varied parts for those who come here from down the street or 



78 Interpretation and Visitor Experience 



STORIES SYM POSIUT 



around the world. The telling of that story is what we call interpretation, and it lies at the heart of 
today's program. 

We must tell the stories of Native Americans and generations of Asian immigrants seeking hope and 
opportunity. We must recount the accomplishments of the Buffalo soldiers, black troops who 
garrisoned both this post and the early California parks — Yosemite, General Grant and Kings 
Canyon — and the rich Hispanic heritage and contributions. 

We must relate the hopes and fears of young military recruits and their commanders off to battles in 
distant places and those of courageous veterans, returning with the weight of lessons learned and 
battles fought. We must help visitors understand how a place came to symbolize order , discipline , 
history and d irection. 

We cannot skew the stories of our heritage to suit our own agenda. One of the great challenges of 
interpretation is to deliver a message that is truthful, balanced, and as fair as we can make it. A story 
worthy of public interest needs exposure, not distortion, to make it work. 

The goal of preserving some of the nation's most precious resources is the foundation of National 
Park System management, law, and policy and it inspires Americans. As expressed by President 
Theodore Roosevelt: "Nothing short of defending this country during wartime compares in 
importance with the great central task of leaving this land even a better land for our descendants 
than it is for us." 

The National Park Service plays an important role in shaping the environment, civic life, cultural 
heritage, economy, and future of the nation's cities and communities. I'm not sure it is a role we 
sought; I am sure it is a role we have. This role must be based on sound stewardship of resources 
and an accurate understanding of the relationship between people, parks, and their environment. 

This is not simply a challenge for the new millennium. We should be thinking in terms of what will 
be here for the 22 nd century and the 23 rd . We will have dishonored our legacy if we are not prepared 
to protect it, preserve it, and pass it on to succeeding generations. 

We have a monumental obligation to the future. If any action brings risk, then inaction brings a 
bigger risk. It is our duty to point the way in this new millennium. The job will go on long after we, 
collectively and individually, have departed the stage. But the direction it goes will be determined in 
very important ways by what we do! 

Therefore we must also better educate ou r employees, visitors, park neighbors, educators, civic, 
government and business leaders about the places, values and resources of the National Park 
System. We must ensure that the Park Service attracts the best-trained, motivated and diverse 
professional staff possible. 



Presidio Stories 79 



PRESIDIO 



I am given to the belief that our national parks provide opportunities and experiences that awaken 
the potential in each of us to become better stewards. Our third President, Thomas Jefferson, 
perhaps said it best — "The strength and character of our Nation are determined by how we care for 
our resources." 

I submit that we all are stewards of our heritage resources — at home, in the community, at work, 
and fn your national parks. But I also believe that these pieces of our common heritage that we call 
parks are touchstones for all Americans. These are the places we share and honor as a nation. 

It has been said that "without history, there is nothing." So it is with the National Park System. Our 
history is a story often told with images of sewing: a patchwork quilt in which each piece has a 
special story but the full effect is only achieved when they are sewn together. Or, in another version, 
a tapestry of interwoven strands of every hue and color , forming patterns of great beauty. 

I like those images, because they tell a story of the real America. 

The real America is a vast American Indian civilization that built complex cliff dwellings and 
developed the culture that built cities and villages and fought bravely to protect their own home 
lands, cultures, and liberties. 

It is the historic homes of civil rights, political, and corporate leaders. It is the lands of the poor, 
struggling to build lives for themselves on a Nebraska homestead claim. Even the forts that dot the 
Park System symbolize different things. There are the great fur-trading posts. We also have the way 
stations on the migration routes of a dynamic, expanding nation. 

It is places where we honor and preserve the rich cultural resource and traditions of native people of 
Hawaii , Alaska and Guam. 

There are batde sites from the Revolutionary and Civil Wars- — including the key surrender fields of 
both great conflicts. 

In the national parks we can climb steep ladders into the communities ancient civilizations 
constructed at Mesa Verde. 

"We can stand at Minute Man, close our eyes, and hear the shot that was figuratively heard round the 
world, igniting the spark of independence of our great Nation. 

We can understand the values of human dignity, thirst for education, and a responsibility to our 
young people through the legacy of Dr. Maty McLeod Bethune. 

We can visit Manzanar and contemplate the fragility of constitutional rights when the societal fabric 
is stressed. 



80 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



We can absorb the resonance at Little Big Horn Battlefield of 19 th century cultural conflict and its 
relevance to contemporary society. 

We can be humbled and appreciative of the courage and accomplishments of the World War II 
Tuskeegee Airmen overcoming great odds in segregated military forces amid racial discrimination. 

We can marvel at the genius and innovations of Thomas Edison. 

We can celebrate the texture of rich Hispanic cultures and the historic achievement of international 
diplomacy that created Chamizal National Memorial. 

We can retrace the gold rush of the Klondike and reflect on the toughness of the human spirit and 
endeavors reflected there. 

We can learn how the commanding voice of Frederick Douglass eloquently spoke out against the 
inherent inequality between our Declaration of Independence and the human bondage of four 
million Americans. 

We can commemorate the voyages and explorations of Juan Rodriguez Cabrillo. 

It takes an all-out effort to preserve human works, whether they are forts, battleships, historic 
homes, petroglyphs, or artifacts. 

And new parks with new challenges are very much a part of today's National Park System. We 
cannot be held captive to a static past, even as we manage this nation's legacies of human history. 

The preservation of cultural resources demonstrates the values of community and diversity that link 
us with the heritage of our predecessors and our legacy to our successors. 

We cannot have resource preservation without public support. We cannot have suppor t without 
public concern, or concern without understanding. Interpretation fosters the understanding that 
makes preservation possible. 

Interpreters are well known for their abilities to find creative solutions to solving park problems and 
for being able to reveal previously unknown meanings residing in park resources. The challenge of 
21 st century park interpretation is to make America understand that those resources offer 
unchanging values deserving of our continuing attention and concern. Freeman Tilden in his book, 
Interpreting our Heritage, would remind us that interpretation aims not to do something for the 
listener, but to provoke the listener to do something for himself. To this end we expand and 
improve upon our educational role and continue to increase the involvement of young people in the 
programs of the National Park Service. 



Presidio Stories 81 



PRESIDIO 



The special places symbolize much of what we cherish about our country; accomplishments in war, 
but pride in peace; honor for cultures nearly lost and inventors who saw into the future; the 
continuing dream that every American can aspire to leadership; and the undying values of open 
space and personal renewal through recreation, education, and cultural enrichment. 

The Presidio is a fitting member of this family. It also fits because it reflects another reality of the 
National Park System: going all the way back to Steven Mather, our first director we have always 
known that this task is bigger than we are. We have always worked with partnerships and volunteers 
who shared an interest and desire to assure that our legacy is passed on improved, just as Theodore 
Roosevelt counseled us to do. 

A decision was made by Congress some years ago the Presidio was one of those special places that 
symbolize and represent the heritage of this nation. The American people have entrusted it to our 
care — truly entrusted it — because they think we can assure that it will be a worthy legacy, a grand 
inheritance for future generations of Americans. 

Parks are to be managed with the understanding that they have great and continuing value in a 
growing, changing nation. They are not static parts of a fading past, but dynamic pieces of exciting, 
evolving future. It is up to us to provide this special place the protection, preservation, education, 
and perpetuation. Wherever we fall short, we diminish the inheritance of coming generations. 

Over the next few days, I am sure there will be a wealth of opportunity to discuss the challenge of 
interpreting the richness of the Presidio. But don't ever lose sight of the fact that our prime 
responsibility is to those who will pass this way long after we have gone our separate ways. 

It is an inspirational opportunity. I wish you well. We owe this place nothing less. 

In closing, please permit me to share a work of wisdom by one of this nation's great 
conservationists, Mardy Murie, who in 1998 was honored by President Clinton with the Presidential 
Medal of Freedom, our nation's highest civilian award. 

I had the grand opportunity and privilege to meet Ms. Murie when I first worked with the National 
Park Service in 1962 in Grand Teton National Park in Wyoming. I was then a college senior. I 
benefited from her counsel and support then and we remain friends to this day. She said that "My 
father told me if you take one step with all the knowledge you have — there is a usually enough light 
at the end to take the next step." 

You have a great deal of knowledge at this symposium - now let us together take the next step in 
furthering the preservation and interpretation of the rich legacy of the Presidio as a part of our 
National Park System — o ur collective heritage. Thank you! 



82 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



John Reynolds, Regional Director of the Pacific West Region of the National Park 
Service 

Ah, here we are. . .Baghdad by the Bay! 

The Presidio of San Francisco. The western anchor to a whole continent. Where Manifest Destiny 
ends and America looking west across the Pacific begins. 

El Presidio de San Francisco. Where Spanish America established itself as a power on the North 
American West Coast. 

Before Spanish and English names, home to the Ohlone for hundreds, thousands of years. 

Before any human language joined the noises of the sea, mande rock pushed from the depths of the 
earth, ancient rock bom from the greatest of earth forces, standing here today. 

The stories of this place we call the presidio are stories of nature's beauty and sublimity, nature's 
power and variety; and stories of the work of man here and across the world. 

The Presidio of San Francisco — one of nature's most beautiful and stunning creations a homeland 
to first peoples, and a place of national, cultural and military significance of the highest order. A 
place whose future, as a part of our national park system is being formed every day... a place the 
future of which is so important we have asked you all to come here and think together. We are 
asking you to help determine the future of the Presidio, its relevance and worth to people here and 
abroad and how to communicate that to actual and virtual visitors from all over the world. 

The Presidio was first envisioned as a part of the National Park System in 1972, when Congressman 
Phil Burton included a sentence in the legislation creating Golden Gate National Recreation Area 
that ensured the Presidio would become a part of the National Park System should it ever become 
excess to military needs. 

And then the nearly unthinkable happened. The Presidio, in its entirety a National Historic 
Landmark since 1962, became part of the United States National Park System and Golden Gate 
National Recreation Area on October 1 , 1 994. And so it is today. 

As you go about your work these next three days, keep in mind what the congress said in 1994 when 
it created the presidio Trust. It said it means to use this great piece of a wondrous national park as: 

. A reflection of the great nations whose histories have root here . . . Ohlone, Spain, United States. 



Presidio Stories 83 



PRESIDIO 



• A learning center, a university, a place of discovery — not just of facts but, of the full diversity of 
ideas and philosophies, ways of life, understanding earth forces, appreciating aesthetics, creating 
dreams and ethics for the future. 

• A legacy. . .a legacy of human caring about both the past and the future; a legacy of intellect and 
philosophy and altruism and patriotism; a legacy of a future as uplifting as that of the past. 

• A real place, an authentic place, not just a shell in which activity not related to the place could 
become more important that humankind's altruism and dreams of our ability to uplift ourselves. 

• A place with amazing stories, large and small, of our cultural past and our natural base, which 
add to our unique and still evolving American experience. 

• A place that projects the best of the American ideal. 

• A place where preservation matters because of a nationally significant past which enriches our 
future. 

• A place that not only is but feels as though It belongs to all of us, that is inviting, that is 
inclusive. 

• A place where partners working together create a whole bigger that the sum of their parts. 

The general management plan for the Presidio, created with great public participation, possesses an 
altruistic vision for the future worthy of the past that unfolded here, worthy of the setting of the 
place, worthy of the future. The vision of this place is reflected in the Congressional findings of the 
Trust Act, in the place itself, and now in all of you, gathered here to create. . .to create the basis and 
the direction for relating this place to all who come, to create the link between what is here and the 
promise to humankind to use this place not just for secular activities, daily recreation and 
entertainment, but for inspiration and hope, for the application of intellect and creativity that can 
last beyond our time in the ideals of future generations. 

The Presidio can do that if allowed to do so by your work, your vision. 

As you get to know this place feel for its heartbeats, let the flow of time and events envelop you and 
become part of you, open yourselves to possibilities yet unsaid. 



84 interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Amy Meyer, Member of the Presidio Trust Board of Directors 

I'm going to start with a fairly arcane image for the Presidio. It describes exactly how I look upon 
this place: the Presidio is a palimpsest. That word of both Greek and Latin origin means a tablet that 
has been written upon a few times and imperfecdy erased, so the earlier images are still visible. 
Indeed as we lead the Presidio into the 21 st century, ghostly images of the past are everywhere 
around us. 

You will see many pieces of the past as you traverse the Presidio during this conference. There are 
relics of prehistoric and Native American peoples, of Spanish and Mexican armies, and of the 
United States Army. However, I am only going to talk about the last thirty years of the Presidio's 
immediate past history, and I hope to take you to the Presidio Trust and National Park Service times 
of today. 

Thirty years ago, the Interior Department wanted "to bring parks to the people where the people 
are," to give people in urban areas the chance to experience a national park. That spurred some San 
Francisco and Marin County residents to decide "to save the Golden Gate for public use in 
perpetuity." Cuyahoga Valley and Gateway National Recreation Areas, the Golden Gate National 
Recreation Area and a few other urban-area national parks by the people were established about that 
time. The abbreviation for this park is GGNRA. Because the park also includes Fort Point National 
Historic Site in the Presidio and Muir Woods National Monument in Marin County, we now also 
say "Golden Gate National Parks." 

Thirty years ago, development threatened the hills on both sides of the Golden Gate. Although a 
National Historic Landmark, the Presidio was the place most endangered. The Food and Drug 
Administration wanted an office building, the city of San Francisco wanted two schools, and the 
Army itself wanted to build hundreds more units of housing- — after World War II the Army had 
already built more housing than in all the previous years of the post's existence. People were angry 
and scared. They knew the special beauty of the Golden Gate could disappear. 

With veteran Sierra Club leader Dr. Edgar Wayburn, I started People for a Golden Gate national 
Recreation Area. Originally, a dozen people articulated the park dream. We enlarged the 8000-acres 
Interior Department park plan to save the land at the Golden Gate, and included much of west 
Marin County and part of San Mateo County because we knew that otherwise this treasured open 
space would disappear. Our organization spread the word and developed the broad support that is 
the foundation of the park's advisory commission. After several park bills over a number of years, 
the Golden Gate National Parks encompass 75,000 acres in three counties. The park is dedicated to 
Congressman Phillip Burton, the legislator who, above all, made this possible. 

My role in this group was to facilitate making these dreams for the Golden Gate a reality. Everyone 
in this campaign, except employees of other organizations, worked as a volunteer. I ran the daily 



Presidio Stories 85 



PRESIDIO 



campaign from a dinette counter, originally designed so my husband and I could have Sunset 
Magazine buffet dinners for our friends. The only dish on that counter is for my lunch sandwich 
next to the phone. 

The Ptesidio did not have especially important military use in 1 970. Local residents saw the Presidio 
as a stunningly beautiful, underused federal asset, except for those who saw it as potentially valuable 
real estate. Congressman Burton knew there had been several attempts to close the Presidio, 
beginning in the 1920s. He placed the entire Presidio, although an active Army post, entirely within 
the boundary of the GGNRA, in the legislation which established the park in 1 972. Soon after, the 
Army transferred jurisdiction over 45 acres of Crissy Field and 100 acres of Baker Beach to the NPS. 
In 1978 Congressman Burton added a provision the Trust honors today, called "one up, one down." 
If we construct new buildings, equivalent ones must be identified for demolition. 

Our group kept the Army from building defacing structures on both sides of the Golden Gate, 
before and after the park was established. In 1972, with NPS help, we prevented the telephone 
company from erecting two fifteen-foot cubes of cinder block to house equipment on Fort Point 
and Fort Baker. Two doorways to underground facilities are all that remain. In 1985-86, the Army 
tried to construct a one-stop shopping center on Crissy Field, in defiance of the park's enabling 
legislation that required any construction be essential to Army needs. The Sierra Club's "Burger- 
King lawsuit" and a Congressional oversight hearing saved Crissy Field from a fast food restaurant, 
barracks, and a regional post office. 

I imagined I would be watching events from a rocking chair if the Army ever decided to give up the 
Presidio. But the Presidio was slated for closure in 1989, under the Base Realignment and Closure 
Act. It was the only military post out of the 86 that closed that was already protected as part of a 
national park. 

The National Park Service assumed jurisdiction over the Presidio in 1994. The NPS had already 
completed a General Management Plan Amendment (GMPA) — so called because it amended the 
park's General Management Plan — with extensive public input through the park's Advisory 
Commission. The GMPA is the foundation of the Presidio's future. Because of the unique nature of 
the Presidio, a special entity to assist post-to-park conversion and park administration was 
anticipated in the GMPA, and this became the Presidio Trust. 

Congress enacted the Presidio Trust legislation in 1996. It took three years for Congress to pass the 
bill, and Congresswoman Nancy Pelosi fought off tow attempts in Congress to sell the Presidio. The 
Trust's legislation is not duplicated in the national park system, and in its entirety in should not be. 
Because the Presidio is uniquely expensive, in 1996 Congress decreed that the Presidio must become 
self-sufficient by 2013 or be sold. 



86 Interpretation and Visitor Experience 



STORIES SYMPOSI 



While the Trust's efforts may, in various ways, be useful to other parks, the Presidio Trust entity is 
not a model for other parks. Since 1998, the coast of the Presidio — about 20% — has been 
administered by the National Park Service, and the central 80% by the Presidio Trust. Despite this 
division of jurisdiction, both the NPS and the Trust want the Presidio to be seen and understood as 
an undivided whole within the Golden Gate National Parks. 

Section 1 of P.L. 92-589, establishing the GGNRA, mandates preservation of the natural, historic, 
scenic and recreational values of the park, and its recreational and educational opportunities. It states 
that the Secretary of Interior shall maintain the scenic beauty and natural character of the area. This 
mandate is repeated in the Trust Act, and governs all efforts of both Golden Gate National Parks 
and Presidio Trust managers. 

Why is this place different? The Presidio is unique, in part, because it is the only unit of the national 
park system that requires conversion of its land and buildings from military to civilian use and also 
requires self-sufficiency. The Presidio's 1480 acres are exceptionally valuable, yet require extensive 
upgrades — extensive remediation and rehabilitation — to make the resources safe, functional and 
available for future enjoyment. The costs involved in this conversion are unparalleled in the national 
park system. In contrast, America's other National Parks came into the system requiring relatively 
small expense for protection of resources and provision of visitor services, 

Before the Presidio Trust got underway, the Department of Defense, the National Park Service and 
tenants spent over $115 million dollars on rehabilitation of the Presidio. This included water, sewer 
and electrical system repairs, other infrastructure and building repairs, and capital investments in 
buildings and sites. 

Since the Presidio Trust assumed jurisdiction over the central area of the Presidio in 1998, it has 
spent approximately $10 million on infrastructure. With 470 historic structures, and because the 
Presidio is a National Historic Landmark district, the Trust must meet high standards for historic 
preservation. Historic — and newer — -buildings require rewiring, retrofitting of plumbing, seismic 
stabilization, lead paint and asbestos abatement, and accessibility improvements in order to meet 
current codes, as well as enhancement for contemporary uses. Expensive capital improvements 
include replacement of decayed infrastructure for utilities, modernization of irrigation, electrical 
systems, and telecommunications, and repairs to roads. Implementing a vegetation system 
management plan will cost the Trust and NPS several million dollars over many years. These 
investments are needed to bring the Presidio up to current standards. 

The Army originally offered the NPS $36 million over 30 years for remediation of contamination 
contained in landfills and dumps. The Trust negotiated $100 million of contamination remediation 
money, to be appropriated over four years. Army representatives announced this agreement with 
smiles on their faces, and said they hoped it would be a model for other military cleanups. 



Presidio Stories 87 



PRESIDIO 



The Presidio is a work in progress. It presents outstanding opportunities to implement new 
technologies and be a laboratory for sustainable practices. The Trust's facilities management 
recognizes "sustainability," as a significant theme of GMPA for the Presidio. From development of 
an extensive on-site salvage and recycling program, to creation of "Sustainable Building Guidelines," 
the Presidio is taking a leadership role in this area. The Presidio is a testing ground for new energy 
management programs, alternative-fuel vehicles, and "green" building materials. The trust 
implements practices that maximize energy, water, and resource conservation and reduce waste. The 
Trust views the great challenges of upgrading the site as an opportunity to be an environmental 
leader. 

Why have we asked you to come to this conference? I would like you, the participants, to help the 
Trust and NPS shape an image of the Presidio that is multi-faceted and yet readily understandable. 
This image should encourage people to visit the park — actually — by taking a walk or participating in 
a program, or virtually — by reading an article, or by searching the Presidio web site for information, 
so they appreciate why the Presidio is important, much as they understand such national parks as 
Bandolier, Yellowstone, Valley Forge, or Ellis Island. We seek your ideas about how to tell the 
stories of the Presidio. Here are some themes: 

• The Presidio is an extraordinary site, encompassing outstanding park resources, which need to 
be protected, rehabilitated and renewed, and with a rich history of many cultures. 

• The transformation of the Presidio from a military post to a self-sustaining part of a national 
park is a story not replicated elsewhere in the national park system. Park visitors should learn 
how we remediate contaminated areas, and why and how we restore- — and sometimes 
demolish — the multi-generational buildings and infrastructure of the Presidio, and why 
sometimes we must build something new. 

• The Presidio's change from Native American to military to civilian use gives us opportunity for 
insight into the transformation of American attitudes about our land and society: 

■ The Army preferred gardens and regimented forests to sand dunes and native plants. Today 
we also value native plants and more natural-appearing forests, and also will restore parts of 
the Army's garden landscape. 

■ The Presidio's history contains a microcosm of the evolution of America's social attitudes 
toward men and women in the military, and the place of the military and veterans in our 
society. 

■ There were thousands of soldiers at the Presidio when it was a bastion of conquest and 
defense. Soon, thousands of people here will devote time to peaceful work and causes. The 
Presidio is becoming a cooperative, collaborative community. 



88 Interpretation and Visitor Experience 



STORIES SYMPOSI 



• The Presidio is part of the national park system, an American idea copied around the world. One 
of the Presidio's stories is the belief of people and their legislators that it would be possible to 
save this historic place within a national park, and their use of the political means of a 
democracy to get the park established. 

How do we tell the stories of the Presidio? Here we are and our task is to conceive of how we will 
carry out the interpretation. I called the Presidio a palimpsest, one which is now saved for national 
and international park enjoyment and use. Some of its history is visible, but in some places that 
history is obscured. The tablet is about to receive a new layer of writing as the Presidio changes from 
an inherited park into a future park. The National Park Service, the Presidio Trust and the new and 
prospective tenants — Swords to Plowshares, The Film Centre, Alexa Internet, George Lucas' Digital 
Arts Center, the Cultural Conservancy and the others — the new Presidio community — are now part 
of the story. So may be the new ways in which we tell the Presidio's stories, and take advantage of 
new media to attract and educate. 

Wc hope you will help us interpret the Presidio through programs that will help exhibit the special 
beauty and natural values of this place, show what people used to do here and what they do now, 
and help people as they recreate, to achieve "re-creation" here. We need your assistance in telling die 
Presidio's stories, and to help us shape the means by which we can share our knowledge with others, 



Presidio Stories 89 



PRESIDIO 



APPENDIX B: FOCUS GROUPS 
Focus Group Participants 

Note: Six Focus Groups met and submitted results. Group Leaders compiled a list of participants 
where available. 

Museum and History Focus Group 

Group Leaders: Peter Owens and Diane Nicholson 

Bill Strobridge, Historian Emeritus 

Marianne Babal, Curator— Wells Fargo Bank Historical Services 

Donald B. Gray, Executive Director — Crissy Field Aviation Museum 

Gray Brechin, Historian 

Lional Ashcroft 

Glenn David Matthews, A1A, Patri-Mercker Architects 

Gordon Chappell, Historian — National Park Service 

Bob Chenoweth, Curator /Veteran — Nez Perce National Historic Park 

Jark Arndt 

Richard Clarkson, Col. 

Robert L. Menist, Major General Retired 

Steve Haller, Historian 

Martin Mayer, Archaeologist 

Paul Scolari, Historian/ Indian Liaison 



90 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Interpretation Focus Group 

Group Leader: Naomi Torres 
Galen Dillman, VIP Docent 
Carolyn Nuite, VIP Docent 
Eric Heinz, VIP Battery Chamberlin 
Susan Tasaki, GGNPA Publications 
Jon Plutte, GGNPA Media 

Tom Daley, GGNPA Presidio Bookstore Manager 
Lisa Hillstrom, Presidio Trust 
Nancy Caplan, Education Coordinator- 
Margaret Styles, Interpretive Ranger 
Marcus Combs, Visitor Center Manager 
Janice Cooper, Volunteer Coordinator 
James Osborne, Interpretive Ranger- 
Theresa Griggs, Interpretive Supervisor 
Mary Karraker, Interpretive Ranger- 
Will Elder, Interpretive Ranger 
Lynn Fonfa, Interpretive Ranger 
Sharon Farrell, NPS Plant Ecologist 



Presidio Stories 91 



PRESIDIO 



Travel and Tourism Focus Group 

Group Leader: Rich Weideman 

Kay Voyvodich, Presidio Trust 

Carolyn Horgan, Blue and Gold Fleet 

Craig Smith, San Francisco 

John Lawler, Discover Town Tours 

William Newton, ITMT 

Kevin Dwarka, Presidio Trust 

Mark Helmbrecht, Presidio Trust 

liana Hirsch, San Francisco Tour Guide Guild 

Anthea McGoldrick, Gray Line 



92 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Focus Group Summary 

Similar to the Symposium participants, Focus Group participants had many diverse ideas regarding 
stories to be told at the Presidio. The following stories were compiled from each Focus Group and 
represent their collective response to a facilitated exercise, which directed each individual in each 
group to: 

Describe three stories you think are important to tell about the Presidio. They can be 
anything - personal stories, folklore, military stories, natural history. Be as specific as you 
can. 

The stories are naturally divided into major thematic categories, similar to the categories of stories 
that emerged at the Presidio Symposium. 

1. WHERE EDGES MEET 

Literally: where the land meets the sea 
Geologically: tectonic plates and earthquakes, 
Formation of the bay and the Golden Gate 
Globally: North America meets the Pacific and Asia 
Culturally: where peoples have met in conflict and cooperation 
Politically: public lands in an urban area 

THE EVOLUTION OF ENVIRONMENTAL VALUES: 

Native American practices 

Europeans settle at harsh site for strategic reasons 

Army conquers dunes by planting forests 

Present day remediation of pollution and restoration of 

Native plants and ecological health 

Biosphere Reserve 

Rare and endangered species 

Botanical exploration - plants tell stories over time 

"Extinction before our eyes" 

Importance of natural corridors 

Encourage an ethic of land stewardship 



Presidio Stories 93 



PRESIDIO 



3. GEOPOLITICS: The Presidio is part of a larger picture of the United States and the 
Pacific 

• Began with the Spanish occupation in 1776, 

Continued under the Mexican Republic (1821 to 1846), and culminated in US expansion after 
1846 

• First the Presidio was the control center for the Indian Wars campaigns, then, 

• The United States reached out across the Pacific to Asia. 

. Other great powers visited San Francisco Bay including the British and the Russians (Fort Ross) 

• Explores colonialism, American expansion, and imperialism 



4. PRESIDIO WAS A "SUPERPOST": The command headquarters for the Western 
United States 

• Historically, there were five posts at die Presidio: 
Main Post 
Fort Point 
Letterman Hospital 
Fort Scott 
Crissy Airfield 
The Presidio contained a wide range of arnry installations: 
Infantry 
Cavalry 

Light and Heavy Artillery 
Medical 
Administrative 



NATIONAL PARKS AND THE ARMY: Full circle: first the army cavalry protected 
national parks, now the National Park Service cares for former army posts. 

Ohlone and the Spanish 
Indian Campaigns 
Mexicans and Californios 
Japanese Internment 



94 Interpretation and Visitor Experience 



STORIES SYMPOSIUM 



Japanese Language School 

Changes in the composition of the army over 150 years 

Hierarchy in military life 

Truman's desegregation of the military 

Role of women in the army 

Family life on the post 

As part of another exercise, Focus Group Participants were asked to respond to the question, 
Think about your first visit to the Presidio. What was your first impression? 

Following are some of the responses to this question. 

"A beautiful place conflicted with its purpose" 
Nice houses and green lawns 
Solitude: like I was the only one there 
I did not realize the depths of history here 
I got lost on first three tours 
A place of solitude and beauty 
Presidio is a separate world from SF 
Age and mystery of Fort Point 
Solemn ritual of witnessing a burial in the cemetery 
A returning Vietnam POW found the Presidio paradise 



In an additional exercise, focus group participants were asked to name the most significant places in 
the Presidio, and to describe what these places represent. Participants mentioned nearly every 
location in the Park, ranging from the El Presidio Site to the Golden Gate to Crissy Field. The 
variety of responses illustrates that all of the sites within the Presidio are important and hold 
significant interpretive experiences for visitors. 



Presidio Stories 95 




As the nation's principal conservation agency, the Department of the Interior has the 
responsibility for most of our nationally owned public lands and natural and cultural 
resources. This includes fostering sound use of our land and water resources, protecting our 
fish, wildlife, and biological diversity; preserving the environmental and cultural values of our 
national parks and historical places, and providing for the enjoyment of life through outdoor 
recreation. The department assesses our energy and mineral resources and works to ensure 
that their development is in the best interest of all our people, by encouraging stewardship 
and citizen participation in their care. The department also has a major responsibility for 
American Indian reservation communities and for people who live in island territories under 
U.S. administration, 




Created by Congress in 1996, the Presidio Trust is charged with preserving the Presidio's 
natural, historic and scenic resources while making the park financially self-sufficient by 
2013. Six Presidential appointees and die Secretary of the Interior or her designee sit on th< 
Board of Directors and oversee management of 80 percent of the Presidio lands. 



NATIONAL 



PARKS 

ASSOCIATION 



The Golden Gate National Parks Association is the official non-profit partner of die Golden 
Gate National Recreation Area. This membership organization is dedicated to preserving 
the Golden Gate National Parks, enriching the experiences of its visitors and promoting 
community stewardship. 

The National Park Service and the Presidio Trust thank the Golden Gate National 
Parks Association for their support of the Presidio Stories Symposium. 



$ 



Printed on recycled paper