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Full text of "Sellers Kitchen Furniture"

KITCHEN FURNITURE 



rbl iJlifl 

CATAL 







There are seven Cabinets in the Sellers Line for 1939 . . . 
and in addition to our usual line of breakfast sets ... 3 new 
Linoleum Top Tables ... 3 new Chrome Leg Tables and a new 
Chrome Chair. 

Eight standard finishes, as outlined below, are presented in the 
pages following. Each item's listing shows the finishes in which 
that item is available. 

Various standard finishes do not all follow the same scheme 
for the application of color ttim — for example, Red Trim on 
White Enamel does not always follow the same design and 
application as Blue or Black Trim on White Enamel (to attempt 
to explain all variations in detail would cause endless confusion) 
but our designer has striven throughout for best final results on 
all pieces. You can always purchase any Sellers Group with the assur- 
ance that complete color harmony will be attained. 

While all pieces in this long line are not available in all finishes 
the limitations are very minor and based on our experience for 
several years past. 



We have preferred to manufacture a very complete line and to 
expand the number of standard finishes in such a way as to cover 
a maximum of regular trade requirements. 

By so doing we CAN and DO maintain complete warehouse 
stocks. We CAN and DO make prompt shipments. Operating 
under this policy of supplying merchandise only as cataloged 
we are able to take full advantage of all line production and 
reflect these advantages in our prices and service. 

We believe that our dealers are far more interested in the 

t 

assurance that orders for Standard Merchandise will be handled 
promptly than in being able to obtain these items in a wide 
variation of color, trim or equipment, but with delayed and 
unsatisfactory delivery service resulting in disappointed cus- 
tomers. 

J 

We ask the cooperation of our dealers in eliminating requests 
for Special Order work. This suggestion is made, not arbitrarily, 
but in the best interests of all concerned since we shall not be 
able to handle such special orders. 



G. I. SELLERS AND SONS COMPANY 




CRYSTAL WHITE OAK 

A new WHITE, white Oak Finish with the clean 
flashing beauty of White Enamel PLUS the ser- 
viceability of Oak Material. 
Body Color — White relieved with light gray 

filler in grain of wood 
Trim — Combination of Black and Red 

Lines. Red Door and Drawer 

Pulls 
Interiors — White Enamel 

MAPLE ON BONE IVORY 

Body Color — Ivory Enamel 
On Buffet and 

China Closet — Doors and Drawer Fronts Maple 

On Tables — Tops and Leaves Maple 

Trim — Where applicable Gold Lines on 

Maple Surfaces, Brown Lines on 

Ivory Surfaces. Bone color Door 

and Drawer Pulls. 



FINISHES 



TAWNY OAK 

A new light brown oak— almost natural, but re- 
lieved with brown shades accenting natural high 
lights simulating the coloring of the lion's coat — 
hence the name TAWNY. 
Body Color — Tawny Brown Oak 
Trim — Yellow lines and small stencil 

decorations of Green, Brown and 

Orange 

Bone color Door and Drawer pulls. 
Interiors — Light Yellow 

WHITE ENAMEL— BLACK TRIM 

Body Color — White Enamel 
Trim — Black Lines 

Black Pulls on Doors and Drawers 



BONE IVORY ON GREEN ENAMEL 

Body Color — Green Enamel 

On Cabinets 

and Utilities — Doors and Drawer Fronts Ivory 

Enamel 
On Tables —Tops and Leaves Ivory Enamel 
Trim — Combination Black and Gold 

Lines and Stencils. Black pulls on 

Doors and Drawers 

WHITE ENAMEL— RED TRIM 

Body Color — White Enamel 
Trim — Chinese Red Lines 

Red Pulls on Doors and Drawers 

WHITE ENAMEL— BLUE TRIM 

Body Color — White Enamel 

Trim — Delphinium Blue Lines 

Blue Pulls on Doors and Drawers 



SELLERS M-/g39 



There are seven Cabinets in the Sellers Line for 1939 . . . 
and in addition to our usual line of breakfast sets ... 3 new 
Linoleum Top Tables ... 3 new Chrome Leg Tables and a new 
Chrome Chair. 

Eight standard finishes, as outlined below, are presented in the 
pages following. Each item's listing shows the finishes in which 
that item is available. 

Various standard finishes do not all follow the same scheme 
for the application of color trim — for example, Red Trim on 
White Enamel does not always follow the same design and 
application as Blue or Black Trim on White Enamel (to attempt 
to explain all variations in detail would cause endless confusion) 
but our designer has striven throughout for best final results on 
all pieces. You can always purchase any Sellers Group with the assur- 
ance that complete color harmony will be attained. 

While all pieces in this long line are not available in all finishes 
the limitations are very minor and based on our experience for 
several years past. 



We have preferred to manufacture a very complete line and to 
expand the number of standard finishes in such a way as to cover 
a maximum of regular trade requirements. 

By so doing we CAN and DO maintain complete warehouse 
stocks. We CAN and DO make prompt shipments. Operating 
under this policy of supplying merchandise only as cataloged 
we are able to take full advantage of all line production and 
reflect these advantages in our prices and service. 

We believe that our dealers are far more interested in the 
assurance that orders for Standard Merchandise will be handled 
promptly than in being able to obtain these items in a wicie 
variation of color, trim or equipment, but with delayed and 
unsatisfactory delivery service resulting in disappointed cus- 
tomers. 

We ask the cooperation of our dealers in eliminating requests 
for Special Order work. This suggestion is made, not arbitrarily, 
but in the best interests of all concerned since we shall not be 
able to handle such special orders. 



G. I. SELLERS AND SONS COMPANY 




CRYSTAL WHITE OAK 

A new WHITE, white Oak Finish with the clean 
flashing beauty of White Enamel PLUS the ser- 
viceability of Oak Material. 
Body Color — White relieved with light gray 

filler in grain of wood 
Trim — Combination of Black and Red 

Lines. Red Door and Drawer 

Pulls 
Interiors —White Enamel 

MAPLE ON BONE IVORY 

Body Color — Ivory Enamel 
On Buffet and 

China Closet — Doors and Drawer Fronts Maple 

On Tables — Tops and Leaves Maple 

Trim — Where applicable Gold Lines on 

Maple Surfaces, Brown Lines on 

Ivory Surfaces. Bone color Door 

and Drawer Pulls. 



FINISHES 



TAWNY OAK 

A new light brown oak — almost natural, but re- 
lieved with brown shades accenting natural high 
lights simulating the coloring of the lion's coat — 
hence the name TAWNY. 
Body Color — Tawny Brown Oak 

—Yellow lines and small stencil 

decorations of Green, Brown and 

Orange 

Bone color Door and Drawer pulls. 
—Light Yellow 



Tr^ 



Interiors 



WHITE ENAMEL— BLACK TRIM 

Body Color — White Enamel 
Trim — Black Lines 

Black Pulls on Doors and Drawers 



BONE IVORY ON GREEN ENAMEL 

Body Color — Green Enamel 

On Cabinets 

and Utilities — Doors and Drawer Fronts Ivory 

Enamel 
On Tables —Tops and Leaves Ivory Enamel 
Trim — Combination Black and Gold 

Lines and Stencils. Black pulls on 

Doors and Drawers 

WHITE ENAMEL— RED TRIM 

Body Color — White Enamel 
Trim — Chinese Red Lines 

Red Pulls on Doors and Drawers 

WHITE ENAMEL— BLUE TRIM 

Body Color — White Enamel 

Trim — Delphinium Blue Lines 

Blue Pulls on Doors and Drawers 

-i 3 h 




~ 



Chrome 

Door and 

Drawer Pulls 



5-PIy Door 




Double Extension Drawer Guides 




SELLERS SPACE SAVER No. 866 

CABINET ONLY— 40" WIDE — 70" HIGH — 18" DEEP 

This Modern Cabinet represents an outstanding development in kitchen furni- 
ture. Ail doors are now equipped with an improved silent release pull of chromium 
plated steel. Smooth flush panel doors. Chromium plated hardware. Built-to-the-floor 
base. The patented Drop Front of stainless Porceliron also serves as the table top 
when lowered. Has 25-lb. removable all-metal flour bin fitted with the exclusive 
Fast Fluffy Sifter. Four large partitioned drawers with three-point suspension guides. 
four piece glassware set in movable rack, and large size metal bread and cake box 
with hardwood cutting board inside drop lid. In this unusual type cabinet, be- 
cause of the large cupboard space, you can get the utmost in storage capacity for 
the amount of floor space occupied — nearly double the ordinary cabinet. In this 
cabinet alone there is 27K square feet of storage capacity. In the Cabinet andpair 
of Utilities together nearly 55 square feet, yet they occupy no more floor space than 
ordinary cabinets and utilities. Finished only in Sellers high grade "Baked-On" 
enamel finishes. 



Sanitary False Top 




Available in Three Finishes 

(See Page 3) 

White Enamel—Black Trim 
White Enamel — Red Trim 
White Enamel — Blue Trim 





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- 


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Shown with Utility Closets No. 847 

Available in all finishes to match No. 866 Cabinet 
UTILITY NO. 847—18" WIDE 18" DEEP 70" HIGH 




ILLUSTRATION SHOWS WHITE ENAMEL WITH BLACK TRIM FINISH 



■i 4 h 



SMALL SPACE SAVER No. 3933 

CABINET ONLY— 36" WIDE — 70" HIGH — 15" DEEP 

The new small Space Saver type cabinet will be a welcome addition to the Sellers 
line. It meets the demand for a smaller sized cabinet in this style. Silent release 
door pulls of colored Bakelite; 5-ply M" thick heavy flush doors* heavy steel hinges, 
chromium plated; silent release bakelite door pulls in color to match trim; the 
patented and exclusive vertical drop front of Stainless Porceliron; 10-lb. capacity 
all metal removable flour bin; three-point suspension non-jamming drawer guides 
completely finished interior. Removable metal bread box on lower door with cutting 

board cover. The deep cupboard compartment above provides generous storage 

o 

space. Three piece ripple glassware set regular equipment. Best grade Sellers "Baked- 
On" enamel finishes. 




Positive Action Latches 



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n 



Available In Three Finishes 

(See Page 3) 

White Enamel — Black Trim 
White Enamel — Red Trim 
White Enamel — Blue Trim 






ILLUSTRATION SHOWS WHITE ENAMEL WITH BLACK TRIM FINISH 

The White and Red and White and Blue Finishes have additional color lines 
on doors as shown on No. 866 opposite page. 



Shown with Utility Closets No. 93 

Available in all finishes to match No. 3933 Cabinet 
UTILITY NO. 93—18" WIDE 12" DEEP 70" HIGH 



.J. S £.. 




Flat Type 
Top Supports 




SELLERS MASTERCRAFT No. 908 



40" WIDE 



70" HIGH — 22" DEEP 



# Completely new styling and new features keep this Sellers Mastercraft true 
to its name. America's finest portable Kitchen Cabinet, packed full of practical 
labor saving features. New design in base incorporate concealed easy rolling casters 
without destroying the attractive modern built-to-floor appearance and advantages. 
A newly designed roll curtain front. The first improvement of its kind in 20 years; 
easy opening and dust-proof. Double automatic base shelf extenders to help you in 
your kitchen work, they almost "hand the pots and pans" to you. Stainless Porcel- 
iron bottom shelf in upper section, snowy white, sanitary, adds years of service to 
your cabinet. All chrome plated hinges, non-tarnishing, easy to clean. Colorful 
Bakelite door and drawer pulls with silent release, positive action; indexed recipe 
file; lowering and removable all-metal floor bin in separate compartment; handy 
cooking and food charts on doors; 6 piece exclusive Sellers Ripple glassware; 3-poiftt 
suspension drawers; metal bread box with hardwood cutting board cover. Con- 
structed of all hardwood of best selection and finished in Sellers famous "Baked- 
On" enamel and oak finishes. 



Stainless Porcelain Bottom Shelf 




Available In Five Finishes 

(See Page 3) 

White Enamel—Black Trim 
White Enamel — Blue Trim 
White Enamel—Red Trim 
Tawny Oak 
Crystal White Oak 





Shown with Utility Closets No. 93 

Available in all finishes to match No. 908 Cabinet 
UTILITY NO. 93—18" WIDE 12" DEEP 70" HIGH 



...{ 6 >■■ 



ILLUSTRATION SHOWS THE WHITE ENAMEL WITH BLACK TRIM FINISH 

There are slight variations in striping, porceliron top edges, etc., in various 
finishes which printing limitations prevent being shown in illustrations. 
However, the best color harmony is carried out in each finish. 



SELLERS PRIDE No. 905 

40" WIDE — 70" HIGH — 22" DEEP 

% Newly added and improved features add greatly to this popular Sellers Cabinet. 
It is now fitted with STAINLESS PORCELIRON COVERING ON BOTTOM 
SHELF of UPPER SECTION— SELLERS EXCLUSIVE AUTOMATIC BASE SHELF 
EXTENDER in BASE. These in addition to a new type flour bin, much narrower 
in width, permits the use of the wide glass door with decorative grille and also 
very generously increases the size of the upper cupboard. Flour bin retains full 25-lb. 
capacity and is fitted with Fast Fluffy Sifter. Stainless Porceliron extending table 
top with double stop. Concealed chromium plated hinges. Bakelite silent release 
door pulls. Ant-proof casters. Four piece exclusive Sellers ripple glassware. Metal 
bread box with hardwood cutting board cover on base door. Pan rack. Three point 
suspension drawers. KlearfroniE curtain rolls up. Only all hardwood used and the 
finest Sellers "Baked-On" enamel and oak finishes. 




Ripple Glassware 




.1 



1 



3 \ 

i 



It 





Available In Six Finishes 

(See Page 3) 

White Enamel — Black Trim 
White Enamel — Red Trim 
White Enamel — Blue Trim 
Bone Ivory on Green Enamel 
Tawny Oak 
Crystal White Oak 



M 



m 



H 



ILLUSTRATION SHOWS THE WHITE ENAMEL WITH BLACK TRIM FINISH 

There are slight variations in striping, porceliron top edges, etc., in various 
finishes which printing limitations prevent being shown in illustrations. 
However, the best color harmony is carried out in each finish. 



^r — - — N n^ — ^ 

Shown with Utility Closets No. 945 

Available in all finishes to match No. 905 Cabinet 
UTILITY NO. 945—18" WIDE 12" DEEP 70" HIGH 



■i 7 }- 




SELLERS MODERN No. 907 

40" WIDE — 70" HIGH — 22" DEEP 

• Completely up-to-date in newly designed modern styling-smoothly rounded 
easy to care for casings, top and bottom. New styled base with concealed easy rolling 
casters. Genuine hardwood construction thruout with smooth rounded corners 
and X" heavy flush panel doors. 5-ply. Finished with the finest of materials by the 
famous Sellers "Baked-On" process. 

Guaranteed stainless Porceliron top with moulded edge. 25-lb. capacity all- 
metal flour bin with Sellers Fast Fluffy Sifter attached. 4-pc. exclusive ripple glass- 
ware set. Improved Silent Release plunger type door pulls of colorful Bakelite. 
Removable sanitary metal bread box on lower cupboard door, fitted with hardwood 
cutting board cover. All hardware rust-resisting chromium plated. Three point 
suspension non-jamming drawer guides. This modern "built-to-the-floor" type 
cabinet has at least 15% more storage capacity than ordinary cabinets. 







!' .11 




Available In Five Finishes 

(See Page 3) 

White Enamel— Black Trim 
White Enamel— Red Trim 
White Enamel— Blue Trim 
Tawny Oak 
Crystal White Oak 




Shown with Utility Closets No, 93 

Available in all finishes to match No. 907 Cabinet 
UTILITY NO. 93—18" WIDE 12" DEEP 70" HIGH 




4 8 J- 



ILLUSTRATION SHOWS THE WHITE ENAMEL WITH BLACK TRIM FINISH 

There are slight variations in striping, porceliron top edges, etc., in various 
finishes which printing limitations prevent being shown in illustrations. 
However, the best color harmony is carried out in each finish. 



SELLERS GEM No. 903 

40" WIDE — 70" HIGH — 22" DEEP 

£ A larger, sturdier more complete Sellers in popular price range. Smooth rounded 
corners, improved hardware, newly designed flour bin in center makes more cupboard 
room. 

Any housewife would be proud of this attractive Sellers. First quality materials 
and finish, all hardwood. This model fitted with chromium plated concealed hinges. 
Like all Sellers kitchen cabinets, it has a genuine guaranteed extending stainless 
Porceliron moulded edge table top, 25-lb. all-metal flour bin with Fast Fluffy Sifter. 
Four piece glassware set. All-metal bread or meal bin, Sellers "Baked-On" enamel 
finishes that give utmost durability. This economy priced cabinet is truly worthy 
of the Sellers line. 





Positive Action Latches 



TTT- 



TTT- 



T^> 



I 





Available In Six Finishes 

(See Page 3) 

White Enamel — Black Trim 
White Enamel — Red Trim 
White Enamel — Blue Trim 
Bone Ivory on Green Enamel 
Tawny Oak 
Crystal White Oak 




ILLUSTRATION SHOWS THE WHITE ENAMEL WITH BLACK TRIM FINISH 

There are slight variations in striping, porceliron top edges, etc., in various 
finishes which printing limitations prevent being shown in illustrations. 
However, the best color harmony is carried out in each finish. 



Shown with Utility Closets No. 945 

Available in all finishes to match No. 903 Cabinet 
UTILITY NO. 945—18" WIDE 12" DEEP 70" HIGH 




SELLERS MODERN No. 906 

CABINET ONLY— 36" WIDE — 70" HIGH — 22" DEEP 

• This New Sellers comes into the line in response to a steady demand for a 36" 
width cabinet of modern "built-to-the-floor" style which gives so much more 
storage capacity for space occupied. Built to Sellers standard throughout, it is all 
hardwood construction, finished with best grade materials by Sellers "Baked-On" 
process. Heavy H " 5-ply flush panel doors, on top section; chromium plated rust- 
resisting hinges; Bakelite door and drawer pulls; 25-lb. all-metal flour bin with 
Fast Fluffy sifter; 4-pc. glassware set and three-point suspension drawer guides. 



Toe Space 



j| I 



- 1~ 




Available In Five Finishes 

(See Page 5) 

{£*'■> Enamel—Black Trim 
White Enamel — Red Trim 
White Enamel — Blue Trim 
Tawny Oak 
Crystal White Oak 




•i 10 } 



Shown with Utility Closets No. 93 

Available in all finishes to match No. 906 Cabinet 
UTILITY NO. 93-18" WIDE 12" DEEP 70" HIGH 



iLWmsnm 




ILLUSTRATION SHOWS THE WHITE ENAMEL WITH BLACK TRIM FINISH 
There are slight variations in striping, porceliron top edges, etc in various 
finishes which i pnntmg limitations prevent being shown in ilCrat ons 
However, the best color harmony is carried out in each finish 1 " UStratl0nS ' 



SELLERS LEADER No. 901 

36" WIDE — 70" HIGH — 22" DEEP 

All hardwood construction throughout. The first grade Sellers "Baked-On" 
finish; Klear Front Curtain; extending stainless Porceliron top; 25-Ib. all-metal 
flour bin; metal bread drawer; three-point suspension drawers; non-tarnishing 
Bakelite door and drawer pulls. All these conveniences and Sellers quality design 
and workmanship make this 1939 Leader an outstanding Sellers value. 




Jill 





Pan or Lid Racks 




ILLUSTRATION SHOWS THE WHITE ENAMEL WITH BLACK TRIM FINISH 

There are slight variations in striping, porceliron top edges, etc., in various 
finishes which printing limitations prevent being shown in illustrations. 
However, the best color harmony is carried out in each finish. 



m 



Available in Two Popular Sellers Finishes 

(See Page 3) 

White Enamel — Black Trim 
Bone Ivory on Green Enamel 



ti 



\p-\p- 



\fi VP 



Shown with Utilities No. 945 

Available in all finishes to match Cabinet No. 901 

UTILITY NO. 945—18" WIDE 12" DEEP 70" HIGH 



-i u }■■ 




NEW CHROME LEG TABLES 
AND 

A NEW CHROME CHAIR 

The trend is*'to Chrome . . . so, we give you Chrome ... in a choice of three top styles . . . Linoleum, Stain- 
less Porceliron and Wood. And a chrome chair with a wood seat and back rest, with seat in same color as 
table. 

They are unusually attractive combinations and will make marvelous window pieces . . . and at prices 
that will make them genuine traffic builders . . . and profit makers. 

The usual Sellers excellance of finish and construction. You'll make friends when you sell these tables 
and chair. 

No. 3960 LINOLEUM TOP EXTENSION TABLE 

{Illustrated top of Page 13) 
SIZE 32" x 44" CLOSED EXTENDED 32" x 58" 

2 Finishes: White Enamel Base with Red Top or Blue Top, 

Medium Guage Linoleum cemented to 5 ply H" thick wood top. All edges of main top 
and leaf fully bound with non-tarnishing Chromedge metal. Fitted with top and leaf 
lock. Storage under main top for leaf when not in use. Heavy thoroughly rigid leg assembly 
construction. Best quality three coat plating on 16-guage cold rolled seamless one-pieee 
tubing. 

No. 3951 WOOD TOP EXTENSION TABLE 

(Illustrated Center Page 13) 
SIZE 30" x 42" CLOSED EXTENDED 30" x 57" 

3 Finishes: White Enamel with Red, Black or Blue Trim 

An attractive modern style extension table with extra leaf stored under main top when 
not in use. Heavy 5-ply laminated top and leaf. Absolutely rigid leg assembly. Best quality 
Sellers "Baked-On" enamel finish. Chrome legs of 1-inch, 16-guage cold rolled seamless 
tubing with triple coat plating. 

No. 3943 PORCELIRON CONCEALED LEAF TABLE 

(Illustrated Bottom Page 13) 
SIZE 40" x 25" CLOSED EXTENDED 40" x 45" 

3 Finishes: White Enamel with Black, Red or Blue Trim 

For practical kitchen use no finer table could be made. STAINLESS PORCELIRON Top 
and Leaves plus bright non-tarnishing Chrome plated steel legs. No springs to get out of 
order. Careful design and accurate machining insure quiet easy operation at all times. 
Table fitted with double extension drawer which gives full access to drawer even when 
leaves are fully extended (see page 21). Extra heavy Chrome steel legs IK" diameter. 
Perfectly rigid attachment. 

No. 90 CHROME STEEL CHAIR 

(Illustrated Page 13) 
3 Finishes: White Back with Black, Red or Blue Seat 

While this unusually well styled chair is intended to be used with any of the three styles 
of Chrome Leg Tables as illustrated we feel that it can be successfully shown with other 
Sellers all wood tables. Heavy 1" diameter cold rolled seamless steel — 16 guage weight 
with best grade triple coat plating. Entire chair frame all one-piece— NO JOINTS what- 
ever in this chair. Solid wood seat of comfortable size — smoothly rounded roll edge in 
front— H" stock. The back is cut from 2" thick solid stock curved for comfort. Best 
grade Sellers "Baked-On" enamel finish both seat and back. 



I n X_. 




<T5 




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LINOLEUM TOP TAB 



% There's a definitely good reason for the quick public acceptance and demand for linoleum top tables 
that inlaid linoleum is stain-proof, easily cleaned, long-wearing, practical . . . and . . . equally imp 
like the COLOR . . . and the effect secured by the Chromedge trim. 

The Sellers ch^ir line is available in the same color combinations as those listed here for the new ta 



HERE ARE THE FINISHES FOR LINOLEUM TOP TABLES 

The three tables shown on these two pages are available in any of the 
following finishes. Any of the Chairs shown also available in same finishes. 



Crystal White Oak Base with Red Linoleum Top 
Tawny Oak with Tan Jaspe' Linoleum Top 

The trim on all bases harmonizes with the color 
of the linoleum top as indicated by the illustrations 
on these two pages, and this trim, along with the 
Chromedge binding, achieves a most unusually 
attractive effect. 



White Enamel Base with Red Linoleum Top 
White Enamel Base with Blue Linoleum Top 

All linoleum used is first quality inlaid of medium 
gauge, glued on. The linoleum insert on edges is 
same as top. The metal binding is Chromedge — 
non-tarnishing and stainless. 

The wood tops under the linoleum is 5-ply K" 
thick, underneath side sealed. 



■i 14 h 




The chairs illu 
are described 
The four chair 
87 are availabl 
Pafje 14. Any 
with the three 




No. 87 
Chair 



(At left) 

No. 3 9 57 

TOP 38" IN Dj 

ILLUSTRATION J 
WITH RED LINO 
Also available in o'l 



JS BY SELLERS 



Women know 
Int • • • they 




The extension leaf is bound with Chrom- 
edge trim on all edges. Table locks both 
closed and extended. 

ILLUSTRATION SHOWS WHITE ENAMEL BASE 

WITH BLUE LINOLEUM TOP. 

Also available in all finishes listed on page 14. 



TABLE 

AMETER 

HOWS WHITE ENAMEL BASE 
EUM TOP. 

r finishes listed above. 



-i 15 }■■ 



- 



SELLERS ATTRACTIVE TABLES AND CHAIRS 



• New, this year, in our line, three linoleum top tables and three chrome leg tables and a chrome ch 
illustrated herein. 



air, 



And, of course, our usual line of matching breakfast sets. 

In the new linoleum top and chrome leg tables we have held to our usual policy of quality construction. 
We could have produced these new tables so as to place them in the lower price brackets but we have always 
found in the past that Sellers customers preferred that we maintain our usual construction standards so that 
all Sellers merchandise would continue to mean Sellers quality. 

This does not mean that the new tables are high priced, because they are not. But they are well con- 
structed tables which can be resold at attractive prices which will be profitable to you ... and when you sell 
a Sellers table you will know that you are building customer goodwill. 



SELLERS AUTOMATIC JUMP LEAF TABLE No. 3800 



SHOWN WITH NO. 87 CHAIR 34 x 47" CLOSED 



34 x 62" EXTENDED 



ILLUSTRATION SHOWS WHITE ENAMEL— BLACK TRIM FINISH 

• For those who prefer the finest in quality and styling this suite is recommended. 
Extra large size yet practical for almost any size room. Unusually sturdy construction 
with deep skirt for additional strength. Five ply laminated top and leaf offer utmost 
protection against warpage. Heavy, gracefully tapered legs are turned from 1%" 
stock. Equipped with lock for both open and closed positions, the Jump Leaf equip- 
ment illustrated at left works smoothly and is trouble free. 




Crystal White Oak 
Tawny Oak 



Jump Leaf Construction 

Notice the massive cross beams, thoroughly 
kiln dried, to which mechanism is attached. 
This hidden quality insures ease of operation 
of the fully automatic Jump Leaf Extension, 
and continued customer satisfaction. No 
tugging or pulling — a child can easily open or 
close this table. 



FINISHES (See Page 3) 
Maple on Bone Ivory 
White Enamel — Blue Trim 
Bone Ivory on Green 

CHAIR TO MATCH 



White Enamel—Black Trim 
White Enamel—Red Trim 



N.B. No. 87 Chair in white and red finish. Chair seats are white with red lines. 



16 



SELLERS FOLDING LEAF TABLE No. 3820 



EXTENDED 



SHOWN WITH NO. 86 CHAIR 34" x 45" CLOSED 34" x 59' 

ILLUSTRATION SHOWS WHITE ENAMEL— BLACK TRIM FINISH 

• A beautiful modernistic table with attractive smooth moulded skirt. Decorative braces 
add strength and hold legs perfectly rigid. Five ply laminated top and leaf. Exceptionally 
smooth operating double equalizing heavy slides with folding leaf carried underneath top. 
Table fitted with lock in closed position with leaf lock when extended. 





FOLDING LEAF 

FOLDING LEAF is always in posi- 
tion when table is extended, yet is 
fully concealed when not in use. 
Mechanism is simple — can not get 
out of order. 



FINISHES (See page 3) 
Crystal White Oak 
Tawny Oak 

White Enamel—Blue Trim 
Bone Ivory on Green 
White Enamel—Black Trim 
White Enamel— Red Trim 



CHAIRS TO MATCH 

CHAIR No. 86— Shown with this 
table has continuous back posts, full 
box type slip seat — double doweled 
joints, heavy corner braces. Truly an 
outstanding chair combining quality, 
durability and comfort. Chairs Nos. 
87, 81 or 83 may also be used with 
this table. All chairs shipped set up 
in sealed carton properly padded. 
N.B. No. 86 chair in white and red 
finish. Chair seats are white with red * 
lines. 



I 




SELLERS EXTENSION TABLE No. 3953 

SHOWN WITH NO. 81 CHAIR 30" x 42" CLOSED 30" x 57" EXTENDED 

ILLUSTRATION SHOWS WHITE ENAMEL— BLACK TRIM FINISH 

• Note the attractive moulded edge on this table. Its wide decorated skirt— the heavy 2y 2 " 
half round legs sturdily attached. In addition, this table is fitted with lock and a large 15" 
extra leaf that lets table extend to 57 inches. The best of hardwood materials and the famous 
"Baked-On" Sellers finishes make this table a remarkable value. 



FINISHES (See page 5) 
Crystal White Oak 
White Enamel— Blue Trim 
Tawny Oak 
Bone Ivory on Green 
Maple on Bone Ivory 
White Enamel— Black Trim 
White Enamel— Red Trim 

CHAIRS TO MATCH 

CHAIR No. 81 shown with this table 
is our answer to the need for a 
medium weight chair without sacri- 
ficing durability and appearance. 
Sturdily constructed with continuous 
baclc posts bolted through the seat. 
A well balanced chair that will give 
years of good service. Chairs Nos. 
B7t 86 or 83 may also be used with 
this table. Shipped set up in sealed 
cartons. 



4 17 J- 



SELLERS 

FOLD-A-WAY LEAF 

TABLE No. 3865 

SHOWN WITH NO. 81 CHAIR 

30" x 42" CLOSED 

30" x 54" EXTENDED 



• The "Fold-A-Way Leaf" idea carried out on a popular price table. 
New, smart lines supported by sturdy construction in every detail. Note 
the unusual treatment of attaching the legs to the heavy skirt— all bolts 
are concealed. Top and leaf are of five-ply laminated wood, full protection 
against warping. Extension arrangement is simple, can not get out of 
order. 

FINISHES (See page 3) 



Crystal White Oak 

Tawny Oak 

Maple on Bone Ivory 



Bone Ivory on Green 
White Enamel — Black Trim 
White Enamel — Red Trim 
White Enamel — Blue Trim 



ILLUSTRATION SHOWS WHITE ENAMEL— BLACK TRIM FINISH 




FOLDING LEAF 

FOLDING LEAF is always in position wheii 
table is extended, yet is fully concealed when 
not in use. Mechanism is simple — can not get 
out of order. 



CHAIRS TO MATCH 

CHAIR No. 81 — Shown with this table is our 
answer to the need for a medium weight chair 
without sacrificing durability and appearance" 
Sturdily constructed with continuous back 
posts bolted through the seat. A well balanced 
chair that will give years of good service. 
Chairs Nos. 87, 86 or 83 may also be used 
with this table. Shipped set up in sealed 
cartons. 




CHAIRS TO MATCH 

CHAIR No. 86 — Shown with this table has 
continuous back posts, full box type slip seat — 
double doweled joints, heavy corner braces. 
Truly an outstanding chair combining quality, 
durability and comfort. Chairs Nos. 87, 81 or 
83 may also be used with this table. All chairs 
shipped set up in scaled carton properly 
padded. 



SELLERS 

REFECTORY 

TABLE No. 3847 

SHOWN WITH NO. 86 CHAIR 

30" x 42" CLOSED 

30" x 62" EXTENDED 




• A highly practical and convenient suite for either the large or small 
family. All five-ply laminated wood top and leaves — properly cross- 
banded to eliminate all possibility of warpage. Positive action extension 
device holds leaves rigid when open— no intricate mechanism to get out 
of order. Attractive deep skirt provides maximum in strength with the 
heavy half-round legs solidly anchored to frame. 



FINISHES (See page 3) 

White Enamel — Black Trim 
White Enamel — Red Trim 
Maple on Bone Ivory 

ILLUSTRATION SHOWS WHITE ENAMEL— RED TRIM FINISH 



Crystal White Oak 
Tawny Oak 



-i 18 }■■ 



• This excellent extension table is a fine value, all hardwood throughout; 
modified waterfall edge; sturdy construction and genuine Sellers "Baked- 
On" finishes. Extra 10" leaf carried underneath main top. Legs l3 4 " square 
attractively reeded, match either No 81 or No. 83 Chair. 

FINISHES (See page 3) 
White Enamel — Black Trim Bone Ivory on Green Enamel 

White Enamel— Red Trim Crystal White Oak 

White Enamel — Blue Trim Tawny Oak 

ILLUSTRATION SHOWS WHITE ENAMEL— BLACK TRIM FINISH 



SELLERS 

EXTENSION 

TABLE No. 3954 

SHOWN WITH NO. 83 CHAIR 

30" x 42" CLOSED 

30" x 52" EXTENDED 




CHAIRS TO MATCH 

CHAIR No. Hi— Shown here with both No. 
J954 and No. 3850 table is a new Sellers Chair 
with unusual pleasing design and strength for a 
low cost chair. All legs double doweled into 
seat — stretchers all dowel construction. Long 
diagonal bearing surface of top back post 
against back leg additionally reinforced by 
long bolt makes this a STRONG chair. 
CHAIRS No. 81, 86 or 87 may also be used 
with thi» table. 




• This ever popular Drop Leaf Set has received added beauty and appeal 
through new styling. Particularly suitable for the small breakfast room or 
dinette. Knuckle joint permits leaves to be brought up level with top — 
held in position with positive hardwood slide. Square beaded legs held 
rigid by attaching through wooden corner braces. Sellers quality work- 
manship and finishes used throughout. 

FINISHES (See page 3) 

Crystal White Oak White Enamel— Black Trim 

Tawny Oak White Enamel — Red Trim 

Bone Ivory on Green 

ILLUSTRATION SHOWS WHITE ENAMEL— BLACK TRIM FINISH 



SELLERS 

DROP LEAF 

TABLE No. 3850 

SHOWN WITH NO. 83 CHAIR 

30" x 21" CLOSED 

30" x 42" EXTENDED 



•i 19 y 




TABLE No- 3942 — Above 

• A New Extra Heavy Table with attractive styling and extra convenience. 
Wide skirt and large 2}4" half round legs. Superior under construction glued and 
tenoned corner blocks. Silent positive acting slides that operate with ease. No 
springs, Stainless Porcelrion Top and Leaves. Exclusive Double Extension 
Drawer — partitioned and lined (see cut at right). 

TABLE No. 3941 — Below 

• New style leaf shape — wider skirts— rounded and beaded \V A " legs. Smooth, 
quiet extension. No springs. Glued and tenoned corner braces — all hardwood 
construction. Best grade Sellers "Baked-On" finishes. Lined and partitioned 
drawer with easy operating drawer guide. Stainless Porceliron Top and Leaves. 




FINISHES FOR No. 3941 and No. 3942 

White Enamel— Black Trim Base White Surface Porceliron Top— Black Edge 

White Enamel— Red Trim Base White Surface Porceliron Top — Red Edge 

Bone Ivory on Green Enamel Ivory and Green "Mother, of Pear V " Porceliron Top 

White Enamel— Blue Trim Base .White Surface Porceliron Top — Blue Edge 

Crystal White Oak Base - White Surface Porceliron Top — Black Edge 

Tawny Oak Base Tan "Mother of Pearl" Porceliron Top — Brown Edge 



TWO NEW 
PORCELIRON 
REFECTORY 

TABLES 



Chair No. 86 at left 
Chair No. 87 at right 




DOUBLE 

EXTENSION GUIDES ON 

TABLE No. 3942 

Note how the drawer extends be- 
yond the Porceliron leaf permitting 
free access to the contents. The 
rigid double extension guides make 
this convenience possible. Drawer 
is easily removable for cleaning. 
This feature on Table No. 3942 
only. 



Chair No. 81 at left 
Chair No. 83 at right 



CHAIRS OPTIONAL 

Any of the 4 chairs shown on this 
page may be used with either table 
For complete description of chairs 
86 and 81, see page 17. For de- 
scription of chair 87, see page 16, 
and for description of chair 83, see 
page 19. 



ILLUSTRATIONS 

SHOW WHITE ENAMEL 

BLACK TRIM FINISH 







SELLERS CHINA CABINET No. 997 



32" WIDE 



I6I/4" DEEP 



571/4" HIGH 



• Distinctive appearance created through new designing brings forth en- 
thusiasm wherever this China is displayed. Unusual treatment of the glass 
arrangement in doors adds much to its desirability, Three deep shelves full 
width and grooved across back edge for standing plates against back. Two full 
width linen drawers; interiors finished are fitted with three point suspension 
guides — no sticking or binding here. Matches perfectly with all items of 
corresponding finish in the line. Shipped in wooden crate. 

SELLERS BUFFET No. 995 



441/2" WIDE 



17" DEEP 



351/2" HIGH 



• This attractive and well balanced buffet fits in readily and matches perfectly 
any breakfast set in this line. Roomy cupboard compartment completely 
finished in interior. Five-ply laminated doors fitted with concealed hinges. 
Note full width, extra deep drawer for linen storage. Convenient and removable 
silverware tray placed in one end of drawer makes it complete in every respect 
for dinette or breakfast room use. Shipped in wooden crate. 



FINISHES (See page 3) 



Crystal White Oak 

Tawny Oak 

Maple on Bone Ivory 



Bone Ivory on Green 
White Enamel — Black Trim 
White Enamel — Red Trim 



White Enamel — Blue Trim 
ILLUSTRATION SHOWS WHITE ENAMEL— BLACK TRIM FINISH 





SELLERS 
NEW STEP STOOL No. 25 

Five Attractive Finishes, Matching All Standard Sellers 
Kitchen Furniture Finishes 

White Enamel — Black Trim White Enamel — Red Trim 

White Enamel — Blue Trim 
Crystal White Oak Tawny Oak 

• There are several advantages to this fine new 
SELLERS product. It's ail hardwood. Every joint is 
strongly tenoned and thoroughly glued. Finished 
with the very best of Sellers "Baked-On" finishes. 
The steps are neatly padded with corrugated rubber 
safety treads. The hinges are bright metal — not 
painted over — so they will not become unsightly. 
Notice that the foot extends both front and back to 
prevent possibility of tipping. Packed in single, 
sealed cartons. 



A COMFORTABLE STOOL 



A HANDY LADDER 




No. 927 




No. 928 





SELLERS UTILITY BASES 

Completely finished on all 4 sides. Fitted with All-White Stainless 
Porceliron Tops. Mounted on Easy Rolling Casters. Chromium Plated 
Pulls. White Enamel Finish only. Solid post construction — rounded 
corners and flush panel sides and back. Heavy 5-pIy 3/J" thick laminated 
doors. 

No. 927 

22" DEEP 27" WIDE 31%" HIGH 

• Metal bread box with sandwich cutting board cover. Two 
cutlery or linen drawers. 



No- 928 

22" DEEP 27" WIDE 3iy 2 " HIGH 

• Two small and one full width drawer make a very con- 
venient arrangement. Cutting board in rack in lower com- 
partment. 

No. 924 

20" DEEP 24" WIDE 3iy 2 " HIGH 

• One large full width partitioned drawer. Extra wire shelf 
and cutting board in lower compartment. 

No. 936 

25" DEEP 36" WIDE 3iy 2 " HIGH 

• Large metal bread box fitted with sandwich cutting board 
cover. Two deep drawers, one with divided compartments. 

No. 920 

20" DEEP 16" WIDE 31 %" HIGH 

• One full width drawer. Extra wire shelf and cutting board 
in lower compartment. 



No. 924 





No. 920 



No. 936 




No. 905 




SELLERS CABINET BASES 

Base Sections Only of Regular Kitchen Cabinet 



No. 905 

40" WIDE 



25" DEEP 37V 4 " HIGH OVER SHELF 



Made in 6 attractive color combinations as shown for Cabinet No. 905, 
page 7. 

• Shelf for glassware permits use of extending table top. 
Glassware shown is regular equipment. Ant-proof casters. 
Bakelite pulls, push type catch. Automatic base shelf 
extender. 

No. 903 

40" WIDE 22" DEEP 37 VI" HIGH OVER SHELF 
Made in 6 attractive colors as shown for Cabinet No. 903, page 9. 

• Here is a completely equipped base at moderate cost. 
Four piece glassware regular equipment. Bread box or 
meal bin in lower compartment. Concealed hinges. 

No. 907 

40" WIDE 22" DEEP 333/i" HIGH 
Available in 5 finishes shown for Cabinet No. 907, page 8. 

• A very popular base with its modern "built-to-the-floor" 
design. New design makes possible concealed, easy rolling 
casters. Equipped with four piece glassware set. Chromium 
plated concealed hinges. Bakelite pulls in harmonizing 
colors. Removable bread box on inside right hand door. 

No. 906 J 

36" WIDE 22" DEEP 3334" HIGH 
Available in 5 finishes as shown for Cabinet No. 906, page 10. 

• Although small in size this base has an unusually large 
storage compartment. Furnished with four piece glassware 
set as shown. 

NOTE: The rounded Porceliron top corners on No. 907 and No. 906 
do not fully cover the square base corners at back. This offset in com- 
plete cabinet is covered by upper section which rests on Porceliron top. 
The offset is not sufficient to be objectionable when understood. 





> I 



No. 907 




No. 906 



■J. 23 \» 



NEW KITCHEN TABLES 




WITH STAINLESS PORCEL1RON TOPS 



All hardwood frames and legs — notched and glued-in wood 
corner braces. Sellers best grade "Baked-On" enamel finishes. 
Sturdy rounded and beaded legs from 2" stock. All fitted with 
first grade guaranteed stainless Porceliron tops with strong 
hardwood under framing. Smart rounded corners and smooth 
moulded edges. Each table has handy utensil drawer, fitted 
with 3 point suspension, non-jamming guide and stain- 
less non-tarnishing Bakelite pull. 



No. 275 TABLE 

27" x 25" 

One Finish Only— White Enamel Base — All White 
Stainless Porceliron Top. Packed two in Shipping 
Carton. 



No. 365 TABLE 

36" x 25" 

One Finish Only— White Enamel Base— All White 
Stainless Porceliron Top. Packed two in Shipping 
Carton. 



No. 405 TABLE 

40" x 25" 

Available 5 Color Combinations 

White Enamel Base — All White Surface Top 
White Enamel Base—All Red Surface Top 
White Enamel Base — All Blue Surface Top 
White Enamel Base — All Black Surface Top 
Green Enamel Base — All Ivory Surface Top 

Packed two in Shipping Carton — Colors cannot be 
mixed. The new solid color stainless Porceliron Tops 
in Red, Blue or Black are unusually attractive and 
make ideal three piece Kitchen Breakfast Sets for 
small families when combined with any Sellers Chairs 
in matching color combinations — especially the New 
Chrome Chair No. 90 illustrated page 13. 




SELLERS HAS ALL THESE FEATURES 




ANT-PROOF CASTERS— Patented 
one-piece ant-proof casters are cupped 
to contain borax or other insecticides. 
No crawling insect can possibly cross. 
One of the sanitary features found 
exclusively on Sellers Cabinets. 



AUTOMATIC BASE SHELF EX- 
TENDER. This exclusive Sellers Labor 
Saving feature almost hands pots and 
pans to you — simple and strong — 
it always works. 



VENTILATED BREAD BOX on 

the base section door is at convenient 
height and uses otherwise wasted 
space. The banded wood lid makes an 
excellent — and handily placed — sand- 
wich cutting board. 



SEMI-CONCEALED HINGES are 
strong and good-looking^ Genuine 
chromium plated. No screws show on 
face of cabinet. An exclusive Sellers 
feature. 




3 POINT SUSPENSION DRAWERS 

never stick or bind. Riveted metal 
carrier sliding on oak center guide, and 
drawer sides resting on each end of 
the drawer opening, form the three 
points of suspension. Closes easily, 
even if closed by one corner. 



SMARTLY ROUNDED CORNERS 

prevent bruised hips when working 
around a Sellers cabinet! Note the Por- 
celiron table top with its matching round 
corners and moulded edges; enhances 
the streamline beauty of the cabinet. 



FLAT TYPE TOP SUPPORTS, exclu- 
sive with Sellers, allow the utility 
closets to fit snugly against the upper 
sections adding to the beauty of the 
ensemble. 



RECIPE FILE DRAWER wi*'. index 
cards. Clips on front of d' *ver hold 
card in position for easy reading. Two 
shelves above are for cook book, 
memorandum pad, and pencil. 



A 25 >- 





DOUBLE EXTENSION DRAWER GUIDES— 
This feature permits full accessibility to entire 
drawer even when Porceliron table top is fully ex- 
tended. Fitted with positive stop, yet easily removable 
for cleaning. A fine convenience feature. 



SANITARY FALSE TOP— Makes cabinet dust- 
proof and prevents dust, crumbs, or liquids from 
falling into drawers or cupboard below. Opening 
shown fitted with removable metal cover which 
permits easy brushing out when necessary. A fine 
labor saving feature in cabinets. 



ONLY SELLERS CAN OFFER ALL THESE FEATURES 




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NEW BUILT TO FLOOR DESIGN FOOD COOKING CHART tells how DAILY REMINDER has foods and 5-PLY DOOR— Flush-type doors are 

permits ample Toe Space for comfort long and temperatures to cook foods, other household necessities alphabet- 5 -ply laminated wood %" thick. Heavy 

and provides for Concealed Caster — a Clock hands show time food is to ically listed. Brass pointer hands. Note hardwood lumber core with double 

fine Sellers improvement. finish cooking. Three and six minute the handy rack below! laminated hardwood faces. Offers ut- 

sand glass. Balanced menu charts most protection against warping or 

below. cracking. 




LATCHES are easy to close, yet 
positive in action. Released by gentle 
pressure of the thumb on the bolt. 
The handles and the matching drawer 
handles are of bakelite or catalin and 
will not rust or tarnish. 




STAINLESS— WEAR PROOF PORCELIRON covering 
on bottom shelf — Life time protection where most cabinets 
first become shabby — A Sellers Lifetime feature. 





CHROME PLATED door and drawer 
pulls used on Cabinet 866 and Utility 
847. 



"RIPPLE" GLASSWARE— Scintillating! Sparkling! The 
unusual shape, while achieving a practical purpose in forming 
a natural safe grip for the fingers, also reflect the light in a 
way comparable in brilliance to fine cut glass. Distinctive and 
beautiful! 




FAST FLUFFY SIFTER, exclusive 
with Sellers, sifts flour with a recipro- 
cating motion derived from the star 
shaped cam shown above. This type of 
sifter screen will not wear out. Bins 
removable for cleaning. 






PAN OR LID RACKS of heavily 
tinned wire are provided on Sellers 
base doors. 



4 26 }- 




SELLERS 




■#& 



KITCHEN 



FURNITURE UNITS 

• The kitchen illustrated above, built from Sellers sectional built- 
in units will be on display at the 1939 New York World's Fair. 



Our new line of standard sectional built-in units 
was especially designed for distribution by the 
Furniture Dealer. 

While the actual number of units in the complete 
line is purposely small . . . yet, great flexibility is 
offered because of the various widths and heights 
of the units. 

Linoleum tops are used throughout with a 
specially developed Chromedge binding. 

Because the units are standard we are enabled 



to carry complete stocks at all times and make 
immediate shipments. Thus it is unnecessary for 
the dealer to carry a stock . . . only necessary for 
him to install one demonstration kitchen. 

Furniture dealers have been losing much of their 
former kitchen volume to the Building Supply 
dealer, lumber yard, etc., because of the trend to 
built-in equipment in new dwellings. These new 
Sellers sectional built-in units will enable the 
Furniture Dealer to recapture much of this volume. 



• Catalog of Sellers Built-in Furniture units now available. If you have not already received the new built-in unit 
catalogue, send for it today. It not only illustrates the complete line of units but also illustrates many different 
types of complete installations. 



■ : i 27 h 



I 



fi. I. SELLERS AND SONS COMPANY 
ELWOOD, INDIANA