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HOW ARE THE SMALL FARMER AND RANCHER
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Ajriculture Export Pronotion Progra. . . JN^Q-
BEFORE THE
SUBCOMMITTEE ON PROCUREMENT, EXPORTS, AND
BUSINESS OPPORTUNITIES
OF THE
COMMITTBB ON SMALL BUSINESS
HOUSE OF REPRESENTATIVES
ONE HUNDRED FOURTH CONGRESS
FIRST SESSION
WASHINGTON, DC, MAY 17, 1995
Printed for the use of the Committee on Small Business
Serial No. 104-28
JAN 0 i 7935
.^ooSSaa
U.S. GOVERNMENT PRINTING i II I II I N JW I i Ml Iji
90-898 CC WASraNGTON : 1995 ^^"
For sale by the U.S. Government Printing Office
Superintendent of Documents, Congressional Sales Office. Washington, DC 20402
ISBN 0-16-052052-5
^
AGRICULTURE EXPORT PROMOTION PROGRAMS:
HOW ARE THE SMALL FARMER AND RANCHER
HELPED?
Y4.SI1 1:104-28
Africulture Export Pronotion Progra. . . T^f^
BEFORE THE
SUBCOMMITTEE ON PROCUREMENT, EXPORTS, AND
BUSINESS OPPORTUNITIES
OF THE
COMMITTEE ON SMALL BUSINESS
HOUSE OF REPRESENTATIVES
ONE HUNDRED FOURTH CONGRESS
FIRST SESSION
WASHINGTON, DC, MAY 17, 1995
Printed for the use of the Committee on Small Business
Serial No. 104-28
U.S. GOVERNMENT PRINTING OFFIC
WASHINGTON : 1995
I JAM 0 4 ,335
For sale by the U.S. Government Printing Office
Superintendent of Documents. Congressional Sales Office, Wa.shington, DC 20402
ISBN 0-16-052052-5
COMMITTEE ON SMALL BUSINESS
JAN MEYERS, Kansas, Chair
JOEL HEFLEY, Colorado
WILLIAM H. ZELIFF, Jr., New Hampshire
JAMES M. TALENT, Missouri
DONALD A. MANZULLO, Illinois
PETER G. TORKILDSEN, Massachusetts
ROSCOE G. BARTLETT, Maryland
LINDA SMITH, Washington
FRANK A. LoBIONDO, New Jersey
ZACH WAMP, Tennessee
SUE W. KELLY, New York
DICK CHRYSLER, Michigan
JAMES B. LONGLEY, JR., Maine
WALTER B. JONES, Jr., North Carolina
MATT SALMON, Arizona
VAN HILLEARY, Tennessee
MARK E. SOUDER, Indiana
SAM BROWNBACK, Kansas
STEVEN J. CHABOT, Ohio
SUE MYRICK, North Carolina
DAVID FUNDERBURK, North Carolina
JACK METCALF, Washington
Jenifer Loon, Sta/f Director
Jeanne M. Roslanowick, Minority Staff Director
JOHN J. UFALCE, New York
RON WYDEN, Oregon
NORMAN SISISKY, Virginia
KWEISI MFUME, Maryland
FLOYD H. FLAKE, New York
GLENN POSHARD, Illinois
EVA M. CLAYTON, North Carolina
MARTIN T. MEEHAN, Massachusetts
NYDIA M. VELAZQUEZ, New York
CLEO FIELDS, Louisiana
WALTER R. TUCKER III, California
EARL F. HILLIARD, Alabama
DOUGLAS "PETE" PETERSON, Florida
BENNIE G. THOMPSON, Mississippi
CHAKA FATTAH, Pennsylvania
KEN BENTSEN, Texas
KAREN MCCARTHY, Missouri
WILLIAM P. LUTHER, Minnesota
PATRICK J. KENNEDY, Rhode Island
Subcommittee on Procurement, Exports, and Business Opportunities
DONALD A. MANZULLO, Illinois, Chairman
DICK CHRYSLER, Michigan
MATT SALMON, Arizona
SAM BROWNBACK, Kansas
STEVEN J. CHABOT, Ohio
DAVID FUNDERBURK, North Carolina
ROSCOE G. BARTLETT, Maryland
LINDA SMITH, Washington
PHIUP D. EskELAND, Subcommittee Staff Director
EVA M. CLAYTON, North Carolina
NORMAN SISISKY, Virginia
FLOYD H. FLAKE, New York
EARL F. HILLIARD, Alabama
CHAKA FATTAH, Pennsylvania
WILLIAM P. LUTHER, Minnesota
(II)
CONTENTS
Page
Hearing held on May 17, 1995 1
WITNESSES
Wednesday, May 17, 1995
Frydenlund, John, director. Agriculture Policy Project, Heritage Foundation ... 13
McGuire, Richard T., commissioner, New York Department of Agriculture
and Markets, representing the National Association of State Departments
of Agriculture 10
Reinhardt, Linda, president, Women's Association, American Farm Bureau .... 7
Schumacher, August, Jr., Administrator, Foreign Agricultural Service, U.S.
Department of Agriculture; accompanied by Christopher E. Goldthwait,
general sales manager 2
APPENDIX
Opening statements:
Clayton, Hon. Eva 26
Manzullo, Hon. Donald A 28
Prepared statements:
Frydenlund, John 31
McGuire, Richard T 53
Reinhardt, Linda 59
Schumacher, August, Jr 64
Additional material:
CRS Report for Congress . 81
European Union Agricultural Spending by Commodity and Economic
Tpye , 96
Long-Term Agriculture Trade Strategy 104
(HI)
AGRICULTURE EXPORT PROMOTION PRO-
GRAMS: HOW ARE THE SMALL FARMER AND
RANCHER HELPED?
WEDNESDAY, MAY 17, 1995
House of Representatives,
Subcommittee on Procurement, Exports,
AND Business Opportunities,
Committee on Small Business,
Washington, DC.
The subcommittee met, pursuant to notice, at 10:35 a.m., in room
2359-A, Raybum House Office Building, Hon. Donald A. Manzullo
(chairman of the subcommittee) presiding.
Chairman Manzullo. Good morning. We are right in the middle
of budget wars and that accounts for the fact that we don't have
full attendance, but those of you who have testified before Congress
in the past recognize that Members come and go over a period of
time.
Our goal here is to finish this in an hour and 15 minutes. That
means that we are going to allot 5 minutes. In fact, I am going to
increase that to 7 minutes per person inasmuch as there is nobody
here at this point in time to ask questions. This is what I will do.
I will give you a little tap. That means you are at 6 minutes. One
minute to go. I will gavel you down. It won't be like the Gong
Show. It will just be a very gentle tap in order to give a time for
interplay.
One of the things that I do want to encourage debate. Once you
have made your presentation, if any of the members of the panel
have forgotten to put something in or want to ask a question of an-
other panel member, I will see if there is time to do that. I want
to make sure that everybody here has the opportunity to express
their news.
Because the Department of Agriculture receives the majority of
funding for the Federal export promotion programs and agriculture
makes up approximately 10 percent of our total exports, it is appro-
priate to devote an entire hearing to this section of the budget. Is
there any rationale for devoting the lion's share of export pro-
motion program money to agriculture export which makes up ap-
proximately 10 percent of U.S. exports? Is there a Government-
wide strategy that can justify the continuance of these programs?
I represent the 16th Congressional District of Illinois which rep-
resents a microcosm of the United States. The district has a heav-
ily industrialized center in Rockford, Illinois. I represent also the
(1)
first and second fastest growing counties in Illinois along with all
their growing pains.
Our congressional district is also heavily agrarian and one of our
counties is number one in hay production and the other county is
number one in dairy production. That is because all the cows in the
second county eat the hay that comes from the first county. So, I
know firsthand the tension facing Congress on determining budg-
etary priorities in this area.
In fact, in the 16th district, Jo Daviess County, which is on the
far western end of the district, has the original Kraft Cheese fac-
tory, employing between 300 and 400 people. It buvs about 6 mil-
lion gallons of milk each year, and is the largest bulk Swiss cheese
manufacturer in the United States.
At the far east end of the county, Kraft also owns Claussen Pick-
les which annually produces 100 million tons of refrigerated pickles
and has a 75 percent share of refrigerated pickles in this country.
So, from pickles to cheese with industry in between is the nature
of the congressional district that I represent.
That is one of the reasons I support a one-stop shop for the en-
tire Federal Government on trade matters. We must streamline
where there is similar or duplicative functions. We must rationally
devise an overall trade strategy that uses precious taxpayer dollars
in the most effective and efficient ways possible. We must focus on
the programs that create and sustain the most jobs, not simply
agreeing on the status quo.
I look forward to the testimony of the witnesses before us this
morning. It is not often that we see you outside of the Agricultural
Committee. So, I believe this hearing will serve a good purpose in
helping educate members of the subcommittee who could not serve
on the Agricultural Committee but will vote on farm-related legis-
lation on the floor later this year.
Mrs. Clayton isn't here. So, therefore, Mr. Sisisky, since you just
came in, I would give you the opportunity to make an opening
statement if you so desire.
[Chairman Manzullo's statement may be found in the appendix.]
Mr. Sisisky. I have no opening statement. I am ready to listen
to the witnesses.
Chairman Manzullo. Thank you very much.
Our first witness is August Schumacher who is the administrator
of the foreign agricultural service with the U.S. Department of Ag-
riculture. Mr. Schumacher go ahead and take your 6 or 7 minutes.
TESTIMONY OF AUGUST SCHUMACHER, JR., ADMINISTRATOR,
FOREIGN AGRICULTURAL SERVICE, U.S. DEPARTMENT OF
AGRICULTURE; ACCOMPAP^IED BY CHRISTOPHER E.
GOLDTHWAIT, GENERAL SALES MANAGER
Mr. Schumacher. I will be very brief, Mr. Chairman. I am de-
lighted to be here with members of your subcommittee. I am joined
by Chris Goldthwait who is my general sales manager and who is
very knowledgeable about
Chairman Manzullo. Could you move that mike?
Mr. Schumacher. Yes.
Chairman Manzullo. Bring it up.
Mr. Schumacher. I am also delighted to be here with Linda
Reinhardt and Dick McGuire, who is an old colleague of mine from
my commissioner days in Massachusetts. I notice we are inside the
John W. McCormick room, so I feel rather at home here in this
committee room, working with John on our left, to talk about small
business and export promotion in agriculture.
Most of America's family farmers, Mr. Chairman, are small busi-
nesses, certainly well within the definition for the overwhelming
part of the small business definition that we have put out.
Over the past decade, we have worked very hard to lay a golden
era of export opportunity, particularly, I will come to that in a
minute, for small- and medium-sized businesses and farmers. Our
investments are paying off. This year we estimate $48.5 billion of
American agricultural exports and if you add forestry and fish to
that, we are around $55 to $57 billion. This is an all-time high.
Dollar for dollar, we export more corn than coal. More meat than
cosmetics. More fruits and vegetables than steel, iron, and alu-
minum combined. My family farmed in New York years ago. We
were in the vegetable business. My father would never have be-
lieved, certainly if he were still alive, that the United States would
export nearly $10 billion worth of fresh fruits and vegetables
around the world. Really an extraordinary record. We believe this
growth trend is very sustainable.
One of the fascinating things, in light of all the talk about the
trade deficit these days and these issues is that American agri-
culture has a $20 billion trade surplus. $20 billion trade surplus.
That helps us to pay for an awful lot of imports in different areas.
A very important issue. We are growing, our trade surplus in agri-
culture is growing, and this growth is very sustainable. Very dif-
ferent than 1975, 1980, when we basically had governments selling
and buying from governments with credit programs.
We are no longer dependent on a few large buyers such as the
Soviet Union and the former European Union. Virtually every
State is exporting fish, forestry, and agriculture products — and
many exports are from smaller companies. Our markets are dif-
ferent than 1975.
This is an era of global change post-GATT, post-NAFTA. We are
seeing markets we never saw before. Demand for the European
Union now is very flat. We are maintaining market share but that
market is not growing. Our Pacific Rim markets are our new
gn'owth markets. Dick McGuire with support from our small funds
in the market promotion program, Dick McGuire's State — New
York — exported a substantial amount of apples to Israel. Just very
quickly, very speedily he benefited his State. Apple exports to Is-
rael are not Kansas wheat, but certainly Mr. McGuire can com-
ment on how that impacted his State of New York.
Let me turn to our Agricultural Export Programs, the subject of
this hearing, because I believe we have the opportunity to grow ag-
ricultural exports and to increase our trade surplus. Exports of $80
billion by the year 2000 — that is my personal target. I think we can
frow our agricultural surplus of exports over imports from $25 to
30 billion by the year 2000. I would like to share with you very
briefly on how we plan to do this.
First, I would like to clarify, you mentioned that the lion's share
of export payments go to agriculture. Mr. Chairman, I think I
should take 30 seconds to clarify some of those apparent confusions
in our letter of invitation regarding this point. Thanks to vou in-
forming us earlier, we examined this issue closely and, frankly, we
believe our promotional efforts to reach the $80 billion account for
about one-quarter of the total promotional effort by the U.S. Gov-
ernment.
This share depends on how you define, "promotions of exports."
It can get technical and I would be delighted if you would request
us to provide further information for the record on that issue be-
cause we do not consider export subsidies in food and food aid as
part of our promotional activities. Nor are our export subsidies,
which are a direct effort by the U.S. Gk)vemment to counter unfair
trade practices of our competitors.
Food aid expenditures have humanitarian food assistance as
their primary focus. Once you account for and delete these expendi-
tures, which serve various objectives other than market develop-
ment and promotion, expenditures for agricultural trade promotion
only account for one-quarter.
Now, why do I believe strongly that we should maintain that
one-quarter of the overall effort? Because post-GATT, post-NAFTA
is going to be a very hard place to be competitive. As my colleague,
John, on the left, said in his concluding paragraph, the U.S. Gov-
ernment should not look to the GATT reforms as an end but as a
beginning. Future negotiations should pursue increased market ac-
cess for U.S. agricultural products and complete removal of both
tariff and nontariff import barriers in addition to the total elimi-
nation of all export subsidies and trade distorting policies.
Mr. Chairman, we would like to get to that sooner rather than
later. However, the question is the timing of the transition and
what our competitors are doing to us in the transition period.
Our competitors have put in place multibillion dollar programs
to support the production export of their agricultural goods. The
European Union has just increased their budget by $10 billion.
That is the total amount of money that is being considered for our
whole program side of the U.S. Department of Agriculture. They
have increased spending to a total amount of $50 billion.
The European Union is the chief subsidizer of agricultural ex-
ports and they spend of that $50 billion, $10 billion on export sub-
sidies. I will leave this for the record, as well, I know my commis-
sioner friend from New York is also very keen on wine. I do enjoy
a good glass of wine from time to time, but the European Union
subsidizes their wine industry by the entire amount of our total
market promotional program. They spend about $100 million in
wine subsidies alone for export promotion. Our entire market pro-
motional program is only $85 million.
I would like to submit that for the record.
Chairman Manzullo. I became distracted. Could you repeat that
last statement again about the wine?
Mr. Schumacher. Yes. My wife and I do enjoy a glass of wine
in the evening.
Chairman Manzullo. Well, not that statement.
Mr. Schumacher. New York State wine, Massachusetts and
New York have pretty nice wines these days. I think Dick will at-
test to that. But the European Union, and I mentioned they are
spending about $50 billion in total exports and total payments to
their farmers up $10 billion just this year.
Their market promotion program just for wine on the export side,
just for wine, is higher than our entire market promotional pro-
gram for the entire country of the United States. For everybody. I
would very much like to submit this for the record without your ob-
jection.
Chairman Manzullo. Absolutely.
[The information mav be found in the appendix.!
Mr. Schumacher. That makes me very nervous when we look at
our competitors as we try to reach the objectives of John and others
in getting rid of all these subsidies over the next 5 to 7 years. That
is a transitional issue to get to the all-agreed objectives.
To unilaterally cut these programs while our overseas competi-
tors are spending five times as much in the United States is in mv
opinion, snortsignted. Mr. Chairman — we need a transition period.
We just need to work together during this transition to meet our
competition.
For example, on wheat, wheat the subject of a lot of discussion,
but the Canadian Wheat Board shows no indication of becoming
more transparent. Certainly no indication of becoming privatized.
The Australian Wheat Board shows no indication of moving into
the private sector and the Europeans continue to be very aggres-
sive in their export subsidies on their wheat, including subsidies
into some of our emerging markets in the Far East.
Now, if I can just conclude a little bit on the efforts on small
business which I personally feel very strongly about. I have been
here about 11 months now in my department and I am working
very hard in our department to target more of our promotional pro-
grams to assist medium- and small-businesses and cooperatives,
since the 1993 law is very clear. It says, the Department of Agri-
culture shall give preference to medium- and small-enterprises in
carrying out the market promotional programs.
We have also introduced some new regulations to simplify the op-
eration and to further target this to small businesses and to grad-
uate the larger companies from these programs.
I will leave for questioning the issue of the Export Enhancement
Program, but I think for the big commodity, wheat, which faces
very competitive practices, and nontransparent State trading, if we
take that tool away, we have not allowed ourselves to do what John
wants to do which is to eliminate these subsidies world-wide. We
cannot eliminate U.S. subsidies until we get rid of the Canadian
Wheat Board's lack of transparency and move into a level playing
field across the board.
Let me just conclude with how we are trying to do more outreach
for our developing market promotion. Very important. First of all
is to get my people out into the countryside talking to medium and
small firms — I have been, myself, to 10 or 12 States, lots of semi-
nars. Small wood companies. We are being very aggressive down
in Congressman Clayton's district — talking to firms, visiting with
them, and talking about what we are doing.
6
Second, we are going to do a lot more work in getting small and
medium sized businesses into overseas food shows and gaining
more trade access. There is no point in promoting beef in Korea
when the Koreans say that our beef is not allowed to come into
Korea because 14 days has expired. They will only allow a shelf life
requirement.
These nontarifF trade barriers are going to be increasingly dif-
ficult to overcome in the years to come because they are looking to
those to kind of keep out our fastest growing exports, including
meats, vegetables, and fruits, and even our grains. It is amazing
what some of our competitors are putting up in terms of barriers
and perhaps Commissioner McGuire can talk about that.
Small- and medium-sized companies benefit from pour programs.
In Dundee, Huntley, and Hampshire there is a company called
Milk Specialities Co. It employs 180 people. It is a small company.
They received market promotion funds from us through the
MIATCO. One of its promotions overseas is about 50 percent MPP
funded. I should also mention the Rubschlager Baking Corp. in
Chicago. I was just in Chicago last week and met representatives
of Vienna Sausage, a little company in the poor area of Chicago
that is being aggressive in sausages to Hong Kong and doing very
well. There are other examples I could give, but! won't take the
time here.
For example, TreeTop in Washington State is doing a wonderful
job. It is a farmer cooperative. They have really gotten into the ex-
port market. TreeTop representatives just came back from Hong
Kong and these big warehouses. Price Club, huge, large numbers
of containers of TreeTop juices going through Hong Kong into
Guangzhou and elsewhere.
I think that to summarize, Mr. Chairman, the market opportuni-
ties are there. I think it is a wonderful opportunity to grow Amer-
ican agriculture, to export markets especially as the Congress gets
a little rigorous in its examination of our domestic programs that
we need to grow agriculture, the export markets are there. We
want to work with small- and medium-enterprises. We have the
tools to do it now and with the new farm bill, hopefiilly those tools
will be strengthened, but this is not the time because of the com-
petitors practices to unilaterally eliminate these programs during
this transition period.
Thank you.
[Mr. Schumacher's statement may be found in the appendix.]
Chairman Manzullo. I appreciate your testimony. One of the
things that we are going to try to do is try to keep within our time-
frame so we have plenty of time for questions.
We are joined, in addition to others, by the Chairman of our
main committee, Jan Meyers. Jan, if you would want to introduce
a fellow Kansan.
Chairwoman Meyers. I thank you very much. Chairman
Manzullo.
I am very pleased that you are having this hearing on export
promotion and assistance because I do think it is tremendouslv im-
portant. Certainly it is tremendously important in Kansas with the
products that we produce, not only agricultural, but automobiles
and airplanes and oil and gas. We are very much tied to the export
world and it is tremendously important to us, and of course I have
encouraged export promotion for small business, and agriculture in
many ways is small business and so I am very pleased to be here
today.
It is a pleasure, also, to introduce Linda Reinhardt who is a good
friend, and she is chair of the American Farm Bureau's Women's
Committee and she has really come up through the ranks because
she has been very active in the Kansas Farm Bureau. She has been
on the Kansas Farm Bureau board of directors and has served as
State Farm Bureau Women's Chairman.
Now, the way that I know Linda is when the Kansas Farm Bu-
reau comes in for meetings, why she and I usually get together and
talk. But in addition to tnat, she has brought groups in from time
to time just in an educational way. Then she makes all of the Kan-
sas delegation get up and go to an early breakfast.
She is not just interested in agricultural issues. She will have us
talk on a whole wide range of issues and so she is an extremely
well-informed woman. She has three children, has been tremen-
dously active and recognized in the State of Kansas. She and her
husband have been recognized as master farmer, master home-
maker. She is the AGRA woman of the year and has numerous rec-
ognitions, and it is a pleasure to have you here today.
TESTIMONY OF LINDA REINHARDT, PRESIDENT, WOMENS
ASSOCIATION, AMERICAN FARM BUREAU
Mrs. Reinhardt. Well, thank you, Mrs. Meyers. I certainly ap-
preciate that kind introduction. We do go back a long time as far
as knowing one another and we both come from the eastern part
of the State of Kansas. I come from more down in Southeast Kan-
sas, where Mrs. Meyers is in the Kansas City area.
Well, I do appreciate the opportunity to testify this morning. Mr.
Chairman, and distinguished subcommittee members, as you have
heard, my name is Linda Reinhardt. I do serve as chair of the
American Farm Bureau Women's Committee. My husband and I
are farmer stockmen in Southeast Kansas. I grew up on a farm and
have used the programs of the USDA ever since my youth when
I was active in the 4-H Program and I was very pleased this morn-
ing to see the gentleman on my right proudly display his 4-H em-
blem.
We raise soybeans, milo, alfalfa, and wheat on our farm, as well
as we have a cow operation and background some cattle.
My husband did serve on our Kansas State Board of Agriculture
for 9 years. We now call that the Department of Agriculture in
Kansas.
The American Bureau Federation, which I am representing and
very proud of, has a membership of over 4.4 million family mem-
bers. It is the Nation's largest organization for farmers and ranch-
ers. Farm Bureau is not a cooperator organization under the For-
eign Market Development Program of the Foreign Agricultural
Service and has received no funding under the Market Promotion
Program. However, the Farm Bureau strongly supports FAS export
programs as being a vital — as being vital to the future economic
health of our producer members and the country's economy.
8
Like the MPP Program, the Foreign Market Development Pro-
gram is especially important as farmers become more reliant on the
international market for income. The international marketplace for
our U.S. farmers will continue to confront substantial subsidies
from the European Union and other developed market countries
who are expected to utilize all GATT Legal Programs to the fullest.
The Federal Market Development and Promotion Programs are at
least a partial offset to these continued European Union export
subsidies.
Good morning, Mr. Brownback, a fellow Kansan.
Mr. Brownback. Good morning, Mrs. Reinhardt.
Mrs. Reinhardt. The farm community is very proud of its eco-
nomic contribution to our Nation's economy ana especially the op-
portunity we provide for small businesses.
In today's world, the health and the vitality of small business is
more important than ever. Small business is the job-creating en-
gine for our economv and it currently helps create almost 75 per-
cent, 75 percent of all new jobs for Americans.
As farmers, we are part of the small business community and we
look forward to working with small businesses to help create new
jobs.
Now, given the importance of small business, the majority of
these jobs would be created for the types of firms deemed impor-
tant to this committee. This figure, job figure may not sound like
a large number, but just like any other small business in America,
when added to other strong programs, the final tally becomes quite
significant. In short, we need to continue strong export programs
that have proven to be successful. These programs keep rural
America and small business growing strong.
Now, I am going to talk about my home State as well as Mrs.
Meyers' and Representative Brownback's home State. Agriculture
is the number one industry of Kansas and it contributes approxi-
mately $7 billion in commodity markets annually. Our industry
benefits many of the family farms in Kansas and impacts each of
our towns and our small businesses.
The USDA statistics indicate that Kansas ranks sixth nationally
for agriculture exports at approximately $2 billion per year for the
past 2 years. Food and kindred products which are value-added
products is the second largest employment industry group in the
State of Kansas.
Our State Market Promotion Program relies on help from the
Federal Government to survive. A full 60 percent of the companies
responding to a recent market promotion survey are considered
small companies reporting sales of 500,000 or less. The FAS and
MPP Program has allowed the private sector to partner with the
U.S. Government to pursue and to develop new business opportuni-
ties in the foreign markets.
MPP embodies the type of cooperative, cost-shared programs the
country needs to, first, we need to create jobs here at home; and
second, we need to strengthen the economy and help American ag-
riculture and small value-added companies establish the long-term
trading relations in the world markets.
Now, during the past 3 fiscal years, the Kansas Department of
Agriculture has conducted 47 individual major foreign marketing
activities. We have produced more than $7 milHon in first-time new
sales of Kansas food products. This does not include ongoing sales
of basic commodities. The success of this program would not have
been possible without the help of the USDA export programs.
The use of Federal matching funds has made it possible for Kan-
sas to generate this additional business and has also aided in keep-
ing the price of food products steady. It is estimated that for every
dollar invested in the export programs for agriculture, exports rose
by $16: $16 to every $1 spent is a solid return on your investment.
Overall, the farm community believes that the higher living
standards throughout the world depend on mutually beneficial
trade among nations. We urge that trade and economic policies be
developed that promote rather than retard growth in world trade.
We support adequate funding for EEP, for MPP, for the Dairy
Export Incentive Program, to retain and expand our foreign export
markets. All GATT legal export promotion and development pro-
grams must be fully funded to enable us to maintain a place in
international markets for our products to continue to create jobs
here at home.
Strong export programs will keep our economy healthy and pro-
vide new jobs for Americans.
As this testimony indicates, the MPP and other Government ex-
port programs in the FAS budget are key to the future of agri-
culture exports and to the growth of small businesses. Thank you
for keeping these programs strong. The major benefactors will be
small business and the small farmers.
Thank you.
[Mrs. Reinhardt's statement may be found in the appendix.]
Chairman Manzullo. I appreciate that.
One of the things that I would like to share with the panel, and
then I want to give Mrs. Clayton, who is our Ranking Member, an
opportunity to make a delayed opening statement.
Please witness, this is not the Appropriations Committee where
people come in and try to defend their programs. What I want is
some life examples. Everybody can read figures. We all know what
investments are. The budget knife is coming and this is not the
place for vou to plead for the knife not to come across the throat
because that is being done by Representatives before the Appro-
priations Committee, and we are not involved in that.
Our goal here is that because the knife is coming, we are at-
tempting to be part of a leading edge along with Mrs. Clayton,
hopefully, somewhere down the line to take all the trade promotion
programs and put them under one category or department or one
head so that what is left will be more than sufficient to represent
all the interests, including agriculture.
So if you would keep that in mind as we continue, it would bring
a little bit more focus to the hearing in addition to the excellent
testimony that you have already given.
Mrs. Clayton.
Mrs. Clayton. Thank you.
I will not give my full opening statement. I want to commend the
Chairman. He is correct. Both of us do share a deep interest in
trade and want to see that the full knowledge and the value of the
trade programs make a point. I would not go so far that we both
10
agree that we are going to put them all under one umbrella. That
was news to me.
Chairman Manzullo. It depends on the size of the umbrella.
Mrs. Clayton. But I am also a member of Agriculture so I wear
two hats here. I do think, though, that the evidence that you have
given will help us sustain our presence in appropriations so I ap-
preciate your comments and will have the opportunity to probe you
further for some life events.
I think it is appropriate, Mr. Chairman, for you to have this
meeting in light of the fact that we are going through a budgetary
process because how best could the value of these programs be ar-
ticulated. As in other quarters, they are discussing the value of
these programs if we don't know them, and to have people come
from Kansas, now, I want to tell you, Kansas, Kansas, Kansas, I
will tell you what, what is happening?
Mr. Brownback. It is center of the universe.
Mrs. Clayton. It must be. Something is happening around here.
I have a Kansan who is Chairman of my Small Business. I have
a Chairman of Agriculture.
Mr. Brownback. You have got a President-to-be who is going to
be from Kansas.
Mrs. Clayton. You all want to take over the world, don't you?
I do appreciate that they sent a woman who is active in export-
ing. I think that is wonderful.
Rather than take up additional time, let me enter my statement,
Mr. Chairman, for the record and have the opportunity to ask each
person as they complete their testimony and thank them for com-
ing.
[Mrs. Clayton's statement may be found in the appendix,]
Chairman Manzullo. Thank you, Mrs. Clayton. Along these
lines, we are having a field hearing in your congressional district
on June 23rd.
Mrs. Clayton. In Wilmington.
Chairman Manzullo. We are going to be taking a considerable
period of time down there, and because Mrs. Clayton has a heavy
agricultural area, we are going to have the opportunity to get into
this more in depth.
The next witness is Richard McGuire who is the commissioner of
Department of Agriculture and Markets from the State of New
York. He has traveled all the way from Albany to come down here.
Mr. McGuire, thank you very much for coming here. The floor is
yours.
TESTIMONY OF RICHARD T. McGUIRE, COMMISSIONER, NEW
YORK DEPARTMENT OF AGRICULTURE AND MARKETS, REP-
RESENTING THE NATIONAL ASSOCIATION OF STATE DE-
PARTMENTS OF AGRICULTURE
Mr. McGuire. Thank you very much, Mr. Chairman. I am inter-
ested in Mrs. Clayton's comments because Big Jim told me that
North Carolina was the center of the universe.
Mrs. Clayton. He hasn't heard about Kansas yet.
Mr. McGuire. I am Dick McGuire, commissioner of the New
York Department of Agriculture and Markets, chairman of the
11
Trade Committee at the National Association of State Departments
of Agriculture.
Chairman Manzullo. Could you pull the mike closer to you, Mr.
McGuire?
Mr. McGuiRE. Mr. Chairman, we appreciate the opportunity to
testify before your subcommittee today and the rest of the members
of the subcommittee.
The Department of Agriculture and Markets of all the States, in-
cluding all 50 States as well as American Samoa, Guam, Puerto
Rico, and the Virgin Islands have worked for many years on ex-
ports. I might just start off by saying that in the MPP Program,
we are probably the departments that do the best of the small busi-
ness exports of any of the funds that come through the MPP Pro-
gram because we deal with all the small businesses in each of our
States.
Currently, the U.S. domestic market is not increasing fast
enough to utilize the growing productivity made possible by contin-
ued advances in production and technology. I think we are veir for-
tunate as a Nation and as a world that that is true because or dou-
bling of the world population, and most of it in the nondomestic
areas of the world, away from the United States, is going to in-
creasingly depend on the capability of American farmers to produce
food.
The future of American agriculture depends on wise and sustain-
able use of available resources backed by a solid commitment from
the U.S. Government to protect, maintain, and increase the U.S.
share of the world market for food and fiber.
With about 1 in every 3 acres of U.S. cropland produced for ex-
port, production, and marketing decisions. Government policy must
be based on global as well as local and national agricultural condi-
tions.
We are well aware of the discussion that is going on to phase
down the various direct payment to farmers programs. We under-
stand why this is being done. It is being driven by, primarily, two
things. First, which is major, is the budget concerns of this Nation,
but also by the agreements on tariff and trade that we have agreed
to as a Nation with other nations of the world to phase down those
various support programs to each country's agriculture.
I won't comment on the size of our exports because Mr.
Schumacher has already done very well on those figures. USDA
and Congress have created export assistance programs designed to
accomplish multiple objectives in domestic trade, humanitarian and
foreign policies, and USDA uses four basic methods to increase ag-
ricultural exports, price reductions through bonus payments. Ex-
port credit, food aid, and promotional assistance.
Export assistance programs include Public Law 480 enterprises
for the America's Food for Progress Export Credit Programs, the
Export Enhancement Program, and the Market Promotion Pro-
gram.
Let me, Mr. Chairman, expand now to project NASDA which our
national association coordinates with the assistance of the Foreign
Agricultural Service under the Market Promotion Program. For 3
successive years beginning in 1993, NASDA and FAS have cospon-
12
sored a very effective domestic-based international trade event in
Chicago called the U.S. Food Export Showcase.
It is held annually in conjunction with the Food Marketing Insti-
tute's International Supermarket Industry Convention and Expo-
sition. FMI's Convention and Exposition is the world's premier
event for the supermarket industry. NASDA's showcase is specifi-
cally designed to provide small- and medium-sized companies with
a reasonably priced domestic forum to show their high value food
products to some of the world's most important buyers and import-
ers.
This event has attracted a steadily increasing number of inter-
national food product buyers. Our independent surveys show that
the 1993-1994 export showcase helped out more than 300 exhibi-
tors export more than $400 million worth of American products.
This is good evidence that the partnership of NASDA, FAS, and
FMI has provided an audience with outstanding purchasing power
around the world.
Let me give you an example because there are many spinoffs of
this that are not even shown in the figures. New York State re-
cently was invited to attend a food show in Israel. The primary rea-
son is we have one of the largest kosher departments in the world.
We have more of the Jewish community in New York City, we have
extensive businessmen in the kosher business. We took 14 commer-
cial kosher producers, small business, to Israel to this show. They
all did business, are continuing to do business, and are very
pleased with it.
One of the things that happened that has been unusual in visit-
ing these major shopping conglomerates in Israel, we left a card of
our man from our department that accompanied these businessmen
and, within a month, we had a telephone call that they were run-
ning out of apples because of a very poor apple crop in the Medi-
terranean area and asked if we could supply them apples.
In January and February, we put together and shipped to them
900,000 boxes of apples. It took many small business producers of
apples in New York State to fill that order. We thought it was
going to be strictly a short-term order because of a short supply
that they experienced. They were so pleased with the new varieties
that we shipped to them that they had never had on their store
shelves before, that they have indicated to us that they are going
to continue on a year-round purchase of apples. This is the kind of
thing that is increasingly happening as a result of our efforts in the
MPP Program, shows, and contacts we are making on a worldwide
basis.
To ensure that the United States maintains and expands its
share of the world market for food and fiber in the 1995 farm bill.
Congress should authorize agricultural export promotion and devel-
opment programs that fund them to the extent allowed under
international treaties for the next 5 years.
As I have testified before agricultural committees, let me just
point out that as I referred to the probability of phasing down Gov-
ernment direct payments to farmers for production, I recommend
that for every dollar saved budget-wise in that phase-down, what-
ever it is and however rapidly it occurs over the next 5 years, that
13
25 cents of that dollar at least ought to be allocated to helping
farmers sell their products.
If we are not going to help them produce them, and if those pro-
grams are phased down, I am sure we are going to have increased
production in many areas because of no acreage restrictions and
the effort by farmers to maintain their cash -flow by increasing
their production capabilities. We have got a hungry world, we have
got many commodity growers and many farmers who have no way
individually to access those markets. They need help and they need
expertise and they need some promotion funds and they neea some
ways of participating through the business community to sell those
products. I think the MPP Program is the most appropriate and
has the most demonstration of success.
I think it is also important to make a point here that there be
recognition of the reality that programs do assist in expanding ex-
ports of high-value food products and must somehow allow for the
participation of large food processing companies like Kraft Foods.
Now, the dairy farmers and apple and vegetable growers in New
York State, as I have already mentioned, have no way of exporting
their product until they are put into a value-added condition and
situation. The only people who could do that are the major compa-
nies with the technology and expertise to do it and also put into
large enough groups to fill orders and do it on a continuous basis.
So the program to help the small farmers, the small business
men in our State, 10,000 dairy farmers, 4,000 vegetable and fruit
farmers, is to also accommodate the various size of organizations
that can move the product the best.
With regard to promotion programs in the farm bill, NASDA has
suggested to Congress that the 1995 farm bill should create a new
USDA export development program called AG-EXPORT, which will
strategically coordinate Federal, State, and private sector efforts to
make U.S. farmers and agribusinesses more competitive in inter-
national markets.
Through this program which would be GATT legal, the United
States would maintain and expand its share of world markets for
food and fiber products. We strongly support this concept. We have
made that recommendation to all the agricultural committees.
I thank you very much for the opportunity to testify.
Chairman Manzullo. Thank you very much.
[Mr. McGuire's statement may be found in the appendix. 1
Chairman Manzullo. The next witness is John Frydenlund who
was bom and raised on the family dairy farm in Minnesota. He
presently works in Washington with tne Heritage Foundation.
John, we appreciate the fact that you are with a noted and re-
spected organization such as Heritage, plus you bring that aspect
of being raised on a family dairy farm. I thank you for giving us
the opportunity to listen to your testimony this morning. Please.
TESTIMONY OF JOHN FRYDENLUND, DIRECTOR,
AGRICULTURE POLICY PROJECT, HERITAGE FOUNDATION
Mr. Frydenlund. Thank you, Mr. Chairman, and distinguished
members of the subcommittee.
I appreciate this opportunity to discuss the effectiveness of ex-
port promotion programs managed by the U.S. Department of Agri-
14
culture. Our project at the Heritage Foundation has been examin-
ing all aspects of the Federal Government's agricultural commod-
ities policy, particularly the income subsidy and support, supply
control and conservation, and export subsidy programs.
We are proposing reforms which will enable U.S. farmers to
achieve greater incomes from the marketplace and will also pro-
mote the revitalization of these rural economy by taking greater
advantage of this Nation's productive and export potential.
It is impossible to fairly examine the effectiveness of U.S. agri-
cultural export programs without recognizing how all of these poli-
cies are intertwined with the Federal Government's overall agricul-
tural policies of central planning and supply management. The con-
tradictory Federal policies of providing price supports for U.S.
farmers while simultaneously imposing supply controls on produc-
tion have undercut the ability of U.S. farmers to compete in the
international market.
In an effort to counter this effect of its general farm programs,
the Federal Government has used two different strategies to ad-
dress international trade. In line with Washington's planning men-
tality, the first is to protect U.S. agricultural markets from inter-
national competition by restricting the importation of many other
commodities. This unfortunately is a strategy employed by many
other countries as well. The second, also a product of the planning
approach, has been to help U.S. producers compete in the inter-
national market by subsidizing the export of certain commodities.
Although the Federal Government has been devoting over $1 bil-
lion dollars annually to direct export subsidy programs, and mil-
lions more in loan guarantees and marketing assistance, these ex-
penditures have done nothing to correct the underlying lack of
international competitiveness that results directly from Govern-
ment's central planning and curbs on production. Neither these
programs nor interference with trade has done anything to reverse
the decline in U.S. market share. Instead, they have hindered the
ability of farmers and processors of agricultural commodities to
compete successfully in the international market.
Although there have been dramatic increases in world consump-
tion of food products, thanks to Government acreage reduction pro-
grams, U.S. production of the most managed commodities of wheat,
feed grains, cotton, and rice has remained essentially flat over the
last 10 vears and the United States share of that world market has
dropped.
Export subsidies depress world prices relative to the U.S. price,
creating a price differential that makes the United States an at-
tractive market for foreign products while further discouraging the
export of U.S. products.
EEP was originally initiated to counteract the export subsidies of
the European community and to force them to the bargaining table
to negotiate restraints on subsidized competition and reduction or
elimination of import restrictions. Now that the GATT agreement
is about to be implemented, it is an appropriate time to examine
the effectiveness of export subsidies, regardless of what the GATT
agreement allows or disallows.
A decision on whether or not to continue using export subsidies
should be based on what is truly best for American agriculture and
15
rural America. The 1995 farm bill needs to establish policies that
provide U.S. agriculture with the ability to reestablish their pre-
eminence in the international market by being the low-cost, reli-
able supplier for that market.
Originally, the EEP subsidy was provided in the form of bonus
commodities which were taken out of Gk)vernment-stored surpluses.
Then, at least the program added to exportable supplies. However,
even that marginal benefit has disappeared. So, there has been nei-
ther any positive effect from bringing additional supplies of com-
modities into the marketplace, nor have there been any increases
in bulk commodity sales. In fact, in recent years, the United States
would have likely sold as much wheat without EEP as it eventually
did with EEP. However, without the program, the United States
would have been selling its wheat at a higher price.
We have recently proposed agricultural reform policies that will
enhance the competitiveness of U.S. agricultural products in the
international marketplace. In addition to elimination of EEP and
other export subsidy programs, the following proposals are key to
restoring that competitiveness: Eliminate all authority for acreage
reduction and set-aside programs; phaseout the subsidy and sup-
port programs; phaseout the conservation reserve program; and
phaseout the farmer-owned reserve.
Such changes would signal to the rest of the world that the Unit-
ed States intends to pursue an aggressively pro-growth agricultural
policy. Additional net farm income from the marketplace would ex-
ceed $2 billion in 1996 and, by the year 2001, it would be near $4
billion. Even with a phase-out of target prices between 1996 and
2005, farmers would enjoy a net increase in income of $10 billion
in excess of the reduction in deficiency payments.
Freeing farmers to produce would ignite even more dynamic
growth in the rural economy. Between 1996 and 2001, at least $21
billion would be injected into the rural economy in new spending
on farm inputs such as fertilizer and seed. There would be an even
greater impact from increased revenues resulting from increased
processing, packaging, transportation, and distribution.
This subcommittee's examination of the effectiveness of agricul-
tural export promotion programs obviously will scrutinize addi-
tional programs such as the Export Credit Guarantee Programs,
which have not been effective in meeting their stated goal of in-
creasing agricultural exports, and the Market Promotion Programs
should be considered to be abolished. There is really no reason for
the U.S. taxpayer to subsidize the foreign advertising and pro-
motion activities of multinational corporations.
Also, because exports under Titles I and III of Public Law 480
are a small portion of total U.S. agricultural exports and most of
the countries currently receiving Public Law 480 commodities are
unlikely to become commercial customers, the market development
aspect of the program is insignificant and those two titles should
be eliminated.
Title II, which provides donations for emergency food relief does
warrant continuation. However, regardless of what is done with the
different titles of Public Law 480, all cargo preference requirements
should be removed from the Public Law 480 Program. These re-
16
quirements only serve to undermine the competitiveness of U.S. ag-
ricultural exports.
I would like to conclude by stressing that in addition to imple-
menting policies that promote growth and competitiveness of U.S.
agricultural products, the other key to future export growth is to
achieve further reforms in international trading rules.
As I was quoted earlier by Auggie, "the Government should not
look at the GATT reforms as an end but as a beginning. Future ne-
gotiations should pursue increased market access for U.S. agri-
culture products and complete removal of both tariff and nontariff
import barriers, in addition to the total elimination of all export
subsidies and other trade distorting policies."
As Auggie said, we should not unilaterally disarm. But I think
that at this point in time it is justifiable to ask whether the EEP
Program is indeed arming us at all. In order for it to actually ade-
quately counter European Union subsidies, we would probably
have to massively increase the funding for that program. So, the
question is: Are there other strategies that should be used rather
than the EEP?
I want to thank you again, Mr. Chairman, for the opportunity to
present these views and I will be glad to answer any questions and
hope that my entire statement can be put in the record.
Chairman Manzullo. Thank you very much.
[Mr. Frydenlund's statement may be found in the appendix.]
Chairman Manzullo. Mr. Sisisky.
Mr. Sisisky. Thank you, Mr. Chairman. I thank all of you for
being here today. Interesting discussion. Market promotion, did you
say, was a billion? What is the figure?
Mr. Schumacher. What I mentioned in my testimony was that
the European Union is putting more into their export subsidies for
wine — which is about $100 million, than we do in our entire mar-
ket promotion for the United States to promote the kind of exports
that Commissioner McGuire mentioned, moving apples into Israel,
for which we are only spending about $85.5 million.
Market promotion is an innovative effort to do exactly as Com-
missioner McGuire mentioned and
Mr. Sisisky. What is the budget for marketing promotion?
Mr. Schumacher. $85.5 million only for the Market Promotion
Program.
Mr. Sisisky. Is that the one you were talking about with the
large companies.
Mr. Schumacher. That is a different program.
Mr. Frydenlund. The Market Promotion Program, of course,
does go to large multinational companies.
Mr. McGuire. No.
Mr. Schumacher. I could reply if you wish.
Mr. Sisisky. Well, we have some disagreement there. So, I am
just as confused as you are.
Mr. McGuire. Could I comment to that?
Mr. Sisisky. Sure.
Mr. McGuire. It is obvious it isn't news to anybody in this room
that there is a lot of criticism from Congress on money paid in pro-
motion programs to McDonald's and other large corporations. That
has been very much changed in the last 3 or 4 years, particularly
17
the last two, but I would point out that it is not a change in policy
from the administration of the thing as it is a change in policy of
Congress.
The point being that the program was to move agricultural prod-
ucts and to move volumes of agricultural products. McDonald's
could move more cheese than 500 small companies could move
cheese because they have access to world markets and they use a
lot of cheese. They use a lot of the potatoes. They move more pota-
toes than a whole lot of other small businesses could move pota-
toes.
The original input, and the reason Congress passed thise thing,
was to move agricultural products not as a program for business
so that was the direction of it originally. It has been shifted in the
last 2 years, and particularly through the MPP Program funds that
Mr. Schumacher spoke about, of accommodating and working
through more small businesses and introducing them into export
markets that hadn't been there before.
Mr. SisiSKY. Well, I would, for McDonald's and other companies,
Kraft, in my former life I was with an international company called
PepsiCo. I don't think they got too much promotion for going
around the world. I mean, they have got their own State Depart-
ment. These multinational companies know how to do it. They
transfer people, just like our State Department, every 3 or 4 years
and they have global advertising. They cultivate it.
I am not urmappy with the statement that you made. I don't
think we really should be supporting that because they can do that
on their own, but the Export Enhancement Program is the one I
was really getting at.
You are not opposed to that, are you?
Mr. Frydenlund. Yes.
Mr. SisiSKY. Tell me why, for small business. Tell me why.
Mr. Frydenlund. First, the Export Enhancement Program is not
accomplishing anything. It has not increased our market share. It
is supposed to be helping agricultural exports. In the time that it
has been in place, we have continued to lose market share.
It is counterproductive in that what we accomplish by trying to
drive down world prices instead makes the United States a more
attractive export market for foreign products and we end up using
a billion dollars for that program, while you obviously cannot be af-
fecting every single sale that is made. So, what you do is tell for-
eign buyers that they should hold out for the subsidized sale. It
really makes our unsubsidized sales less attractive.
Mr. SisiSKY. But as long as we do have subsidized sales and
there is a reason for being there, what does — one of the things I
never understood about this Nation, if you take any company that
sells product, their first thing is, how to market it.
Marketing is the key to all the growth in any company or any
commodity, as far as that goes. The person who is trying overseas
goes into a foreign country, he needs some help in that embassy,
whether an agricultural person or somebody to enhance that.
They don't know how to do business over there. I am not talking
about the large companies. I am not talking about the Krafts or
people like that. I am talking about a cooperative in my area that
18
has a cotton gin or have their own peanuts and they want to get
into a market.
How do they get into that market without help from the Federal
Government?
Mr. McGuiRE. Congressman, I agree with you completely. That
is what the MPP Program is doing. It is not a subsidy to business
or to farmers either. Let me tell from firsthand information in New
York State how it works. They have companies apply, and we say,
if you will sell New York State apples and promote New York State
apples in the foreign market, we will pay half of that promotion
and you pay half of that promotion, rather than them having to
market in France and selling French apples and European apples
in their markets in France. So, we have increased the sale of New
York markets by helping promote New York on a 50/50 basis and
they have to qualify for that.
Many of the times they would just not bother spending the
money at all. We get them to spend half of the money and we put
up the other half of it. That is how we help all of these businesses
on a 50/50 basis, and they have to demonstrate that they have the
capability of moving agricultural products through their business
opportunities and we need the Government to help us in making
those kinds of things.
Mr. SisiSKY. What is the Federal Government doing now in en-
hancing that?
Mr. McGuiRE. That is Federal Government money.
Mr. SisiSKY. That is Federal Government money.
Mr. Schumacher. A portion. One of the fascinating things about
the Foreign Agricultural Service, and I have only been there a little
less than a year, is it is a public-private agreement. We share 50
percent and, hopefully, 50 percent is supplied by the company.
That Israeli apple operation that Commissioner McGuire spoke
so glowingly of, we put in a very little amount of money, $2,000 or
$3,000 for the promotion. It is very important that we cost share
for medium- and small-enterprises. I think it was also fasciniating.
Congressman, you mentioned your relationship formerly with Pepsi
Cola. Pepsi owns Pizza Hut, and I am working very closely as this
week
Mr. SislSKY. Don't tell me you supply them with cheese pro-
motion, now.
Mr. Schumacher. No. The important issue, we don't promote
and work with Pepsi, but we try and break down trade barriers,
as John has said, in our day-to-day negotiations with foreign coun-
tries that prevent Kraft Cheese from coming into Poland.
Mozzarella freeze-dried pizza toppings to put on the pizza the
Polish people want very badly. The Polish pizza cheese is not quite
up to our standards and they have prevented American cheese, by
a straight-out ban, from coming into Poland. It is our job in the
Foreign Agricultural Service to break down those trade barriers in
the hard negotiations to allow American mozzarella topping on Pol-
ish pizzas.
Mr. SisiSKY. The vellow light is on. I want to follow through on
that. You mentioned South Korea which really drives me up. I am
on the House National Security Committee and I have been on
there for 13 years. Now, is there any credibility for them to say
19
that the shelf Hfe of meat is 14 days and that is why they can
import?
Mr. Schumacher. Absolutely not.
Mr. SisiSKY. Well, I got news for you. Do you work with othe
Agencies of the Government? When they want the Patriot missile;
sitting over there to protect them from North Korea, maybe w«
need to tell them we have got a 14-day shelf life for Patriot mis
siles. I am serious as I can be that we have to pull them out aftei
14 days. I just get so sick and tired of this with our friends. But
use the other agencies.
I happen to agree with the President on trade sanctions against
Japan. I tell you. I think it is the hardball that he is doing now
that, somewhere along the line, we have to do it. I know it is going
to hurt a lot of people and I have heard from my car dealers but,
sooner or later, this is the type of thing that we have got to do.
Mrs. Clayton. You won't be able to buy a Lexus.
Mr. SisiSKY. That is tough. I appreciate you being here.
I happen to believe that when they were doing European Union
and getting all this together, I was over in Brussels. Japan had
more marketing people in Europe in that one city than we had in
all of Europe and probably Asia, too. We wonder why we don't get
the business.
We have to remember that in lieu of anything else that we have,
only the Government can step in to do certain things, and market-
ing is the absolute important thing. Without marketing, you are
not going to sell product.
Chairman Manzullo. We appreciate that very much.
I have one follow-up question, then I want to go on to another
colleague. My understanding is the USTR has the job to do such
things as being able to get our quality cheese into Poland. Are you
saying that you are doing the same thing, too?
Mr. Schumacher. We work very, very close with them, very,
very closely indeed. I think the U.S. Department of Agriculture is
really unique in the extraordinary close relationship we have on
trade policy with Mr. Kantor and his colleagues.
Chairman Manzullo. Mr. Sisisky asked some questions about
some numbers here. We are talking about three different programs.
Mr. Schumacher. Yes. There is the Export Enhancement Pro-
gram which is an export subsidy to counter the unfair dumping on
export of the European Union, the lack of transparency of the Ca-
nadian Wheat Board, and some of our problems with our treaties.
Chairman MANZULLO. What is the President's request on that
this year?
Mr. Schumacher. Up to the GATT legal, the GATT agreed, I
think it was about — Chris?
Mr. GoLDTHWAiT. That is the European figure. The U.S. figure.
Mr. Schumacher. I think for 1994, it was $850 million was the
authorized amount by Congress. The President's request, I think,
was for $914 million, I will provide the correct amount, but in that
order.
[Mr. The information may be found in the appendix.]
Chairman Manzullo. Eighty percent of that, I understand, is
going for wheat; is that correct?
Mr. Schumacher. Yes. That is where the
20
Chairman Manzullo. Most of that is going to three companies.
Mr. Schumacher. The EEP, Mr. Chairman, is basically to help
the wheat growers of America. The way it works administratively
is through our major wheat exporters wnich are large corporations.
But the price benefits the American wheat grower
Chairman Manzullo, I understand that. What I would like to do
is try to simply extract the amount of money we are spending on
these programs and then we can move on from there.
Mr. Schumacher. Mr. Goldthwait runs the EEP Program.
Chairman Manzullo. Please identify yourself for the record.
Mr. Goldthwait. My name is Chris Goldthwait. I am the gen-
eral sales manager working with Mr. Schumacher in the Foreign
Agricultural Service.
The President's request for the EEP Program for fiscal year 1996
is about $960 million and that would be augmented by some small-
er amounts for dairy and vegetable oil export assistance programs.
The total would be a little over $1 billion for fiscal year 1996.
Now, this would give us the authority to achieve the full allowed
limit of subsidization according to our GATT commitments. These
levels will phase down according to that GATT schedule over a
number of years, 6 years, and the funding level over that 6-year
period will drop 36 percent.
Chairman Manzullo. What is the final number for 6 years?
Mr. Goldthwait. The final number at the end of 6 years will be
$594 million for all of the subsidy programs.
Chairman Manzullo. You mean the EEP?
Mr. Goldthwait. The EEP the Dairy Export Incentive Program
and the Vegetable Oil Export Assistance Programs.
Chairman Manzullo. OK.
Mrs. Clayton.
Mrs. Clayton. I apologize for having to step out on an emer-
gency, but I wanted to get back to the appropriation again, al-
though this is not — it does indicate whether we have resources to
do these great things. I gather we are moving up to the maximum
level in all three of the programs up to the GATT level. Is that it?
Mr. Schumacher. The President's request to Congress is to fund
the export programs at the GATT permissible levels. The President
has requested the full authorization for the market promotional
program of $110 million.
Mrs. Clayton. So over a period of 5 years, going to GATT, you
go down; is that right?
Mr. Schumacher. Yes. Under the Uruguay Round, we will cut —
the GATT agreement is to cut by more than half the subsidies ex-
ports but not the promotional programs. The promotional programs
Linda and Dick have mentioned are very, very important to meet
our marketing needs overseas for medium- and small-enterprises.
Mrs. Clayton. So the promotional programs are not controlled
by the GATT limits?
Mr. Schumacher. Right. These programs are legal under GATT.
Mrs. Clayton. The other one, the Chairman began to infer or to
suggest that maybe the lion's share of the EEP Program was being
decreed through, if not to, a limited number of exporters and I get
the wheat. Help me understand the distribution of the utilization
of the programs so that I get a feel.
21
Are the exporters the controller of those who get the resources?
Is that a point of convenience on how we export? Help me under-
stand the limitations that that may impose on small business as
they want to utilize these resources for their opportunities.
Mr. GOLDTHWAIT. The Congressman is correct that, historically,
several large firms have done most of the marketing of the com-
modities that we assist through the export subsidy programs, par-
ticularly the grains. This basically mirrors the trade pattern for
wheat and other bulk grains where, in effect, the bulk of world
trade is conducted regardless of the origin of the commodities by
a handful of large companies and
Mrs. Clayton. I am from North Carolina and do soybeans, so the
opportunities for our farmers in North Carolina to oe able to sell
their soybeans, are they constrained because of this?
Mr. GoLDTHWAiT. No, they are not. In fact, we have not had to
use export subsidy programs to support soybean exports.
Mrs. Clayton. I was trying to give one example and I pulled the
wrong example, right? We don't grow wheat, unfortunately. That
would have been wrong because that is not indigenous to our area.
Is there anything in North Carolina that would be — how about
com?
Mr. GOLDTHWAIT. We don't use this program for corn. We have
used it for
Mrs. Clayton. So there is no reason North Carolina should be
supporting this. I shouldn't be supporting your program. There is
nothing my farmers can do because you are eliminating all my
crops now.
Mr. GoLDTHWAiT. We have used it very successfully for exports
of pork, including some very large tonnages, like 20,000 tons from
North Carolina.
Mrs. Clayton. You got my attention there.
Mr. Goldthwait. In fact this is, I think, an example of how the
program was actually used as a market development tool. Because
after making some subsidized sales of the pork to Russia and in ef-
fect, introducing our product to Russia, what we found was that the
exporters, including several firms out of North Carolina, some
firms out of Iowa, other States, went and now that they have the
contact with Russians, they began to sell the commodity at U.S.
market price levels without the need for the subsidy program and
now we have ongoing cash, nonsubsidized business to Russia as a
result of having used this program to get a beachhead.
If I could add one other example. I think looking at dairy, the
subsidy programs have been also very effective in introducing U.S.
dairy exporters, including a large number of small firms, into the
export market and we now have about 40 or 50 companies that are
marketing U.S. dairy products, using DEIP.
The number before we had implemented this program was per-
haps a dozen and, again, the dozen tended to be larger companies.
So, I think dairy is one area that the export subsidy programs real-
ly have gotten more smaller firmr. involved.
Mrs. Clayton. Could you just go through in a descriptive of
what the nature of this assistance is, this promotion? How is it
that you promote it? Do you provide technical assistance? Do you
provide information? Is it hands-on?
22
Would you just, for the record, share a description of what a
businessperson or firm would likely get fi-om you in terms of re-
sources and assistance.
Mr. Schumacher. With pleasure, Congresswoman.
Let me maybe use an example of poultry which I have been quite
involved in recently and throughout the country. I will give you an
example of a very small poultry company in, Moorefield, West Vir-
ginia called Pierce Foods which has received a $50,000 grant from
the market promotional pro-am.
What we nave done, I visited the plant myself and I was curious
to see this is a very small town of 3,000 people. There are over
3,000 people actually working in poultry in that town. So, it is a
very important industry and a very small rural village.
Mr. Hester runs the company, asked for a small amount of
money to market his new types of poultry on the Japanese market.
They redesigned their own product and they use our promotional
moneys to go to the shows. It is very, very expensive now to stay
in a hotel room in Japan. I think it is $400 a night. It costs you
$40 at breakfast.
So for small firms, it is prohibitively expensive to go there, to go
to the shows and put their products on display. They got their
product in, they are using the Market Promotion Program to pro-
mote that small firm's product on the Japanese market with a spe-
cialty product just for the Japanese market. It is called Pizzola 705,
not something that would grab my attention, but in Tokyo they ap-
parently love it. He is now so busy that they have to stagger the
shifts coming into his plant because they only have one stop light.
Mrs. Clayton. Very good. Thank you.
I will stop now, Mr. Chairman.
Chairman Manzullo. Mr. Schumacher, has there been any
thought that that company would pay back the $50,000?
Mr. Schumacher. They are paying it back, sir, in the numbers
of people they have taken off on the unemployment rolls in West
Virginia.
Chairman Manzullo. I understand the investment theory of eco-
nomics. But the overwhelming thought that I see as we get in-
volved in this subcommittee and others is the same with student
loans where we are simply asking that the students pay back inter-
est starting at the time that the interest — that the money is actu-
ally loaned to them. I would I think somewhere along the line we
are missing something. Companies benefit from this program, espe-
cially a company of 3,000. That is a huge company.
Mr. Schumacher. A thousand employees. There is another com-
pany in the town.
Chairman Manzullo. A thousand. Somewhere along the line, I
think that agencies, perhaps in order to salvage some of these pro-
grams, ought to start looking for creative solutions. If this program
works, and if you actually gain market share, perhaps there should
be some at least moral responsibility to reimburse the American
taxpayers for helping that company do business overseas. It is just
a thought.
Mr. Chrysler.
Mr, Chrysler. Yes. As we move toward a balanced budget, a
vote on that tomorrow, certainly, and the new farm bill coming out.
23
Ag budget being looked at very closely they are talking about cut-
ting $8 Dillion in the Senate, maybe $9 billion in the House, I don't
know, I look at it and say that if we can get to a balanced budget,
Alan Greenspan says that we can cut our interest rates by 1.5 per-
cent, and if you look at agricultural real estate alone, that would
mean a $10.65 billion savings on that alone. I think we ought to
be looking into those areas.
I think with the interest toward balancing the budget and the
importance of balancing a budget for our children, do you have any
suggestions for Congress on how we can get a better bang for our
buck by cutting out any program or any regulation or any Govern-
ment roadblock?
Mr. Schumacher. Well, I testified earlier todav, Congressman,
one of our problems is our competitors. We need to get to what
John is asking to eliminate all of the programs over time. I would
like to get there sooner. But if we don't meet our competitors, on
the interest rate question, for example, some of the Midwestern
banks are getting very nervous about the big cuts that are taking
place because of the impact they feel it is going to have on land
values. It has been written up in some of the press.
So I think we need a transition period to move forward over the
next 5 or 6 years and we need, in my agency, to be even more ag-
gressive about dealing with the trade policy issues that are imped-
ing the barriers that we have discussed with our colleague from
Virginia on how do we get our beef into South Korea.
I would love to move a lot more of Congressman Brownback's
beef into South Korea. I can't. His companies and his neighbors are
not allowed to sell beef in South Korea that has longer tnan a 14-
day shelf life.
Mr. Chrysler. We have 19 different departments in the Federal
Government right now that deal with trade. Do you think there
would be any sense in consolidating that into, maybe, one Trade
Department that could handle so the right hand knows what the
left hand is doing so we can get a more productive effort out of it.
Mr. Schumacher. Well, I come from a small State in Massachu-
setts and I know Dick is a little larger State. I get real nervous
when we start centralizing. I really like to see things kind of co-
ordinated and targeted. The President's farm bill guidance which
just came out I think is very innovative in the way it coordinates
and is targeted. I work very closely with Mr. Kantor and Mr. Gard-
ner in the State Department and others to carefully coordinate, but
to create another big bureaucracy, sir, I would be very nervous.
Mr. Chrysler. I think we have the big bureaucracy now. It is
certain it is in 19 different places. Certainly Mr. Kantor's remarks
and me being from the automobile industry, American automobile
industry. I am not promoting Japan or anything but with a dema-
goguery that goes on from Mr. Kantor about the trade — how we
can't sell cars in Japan, the reason we can't sell cars in Japan is
we don't build right-hand drive vehicles in this country. That is
why we don't sell cars in Japan, pure and simple. Japan is a right-
hand drive country.
Mr. Schumacher. Well, I have seen a lot of nice Cherokees 2
weeks ago in Japan. There seems to be a nice demand for the
Grand Laredo Cherokee with a right-hand drive.
24
Mr. Chrysler. They are made in China, the Grand Cherokee, for
export to Japan. I guess the auto parts thing is a whole other issue.
I think if we build ri^ht-hand drive cars here, we can sell those in
Japan and then I think we will sell a lot more parts, but I don't
think we ought to demagogue the issue by saying we can't sell cars
in Japan and make the American people believe that the reason
that we can't sell American cars in Japan is they won't buy them.
We don't put the steering wheel on the right side to them.
Mr. McGuiRE. Mr. Chairman.
Chairman Manzullo. We have a vote here in a few minutes.
Mr. Brownback, did you have some questions.
I would like to conclude this and then go on to vote if that is OK
with everybody. I am going to hand it over to Mr. Brownback.
When we get the second call, that is 10 minutes and then we have
got to leave.
Mr. Brownback. Sounds good. I will be brief, other than to
quickly say you have got a great line up here. I have served with
two of these people as State Agriculture Secretary. Gus is one of
the most innovative people I know and Dick, as well, in New York
and Linda Reinhardt who is also a constituent also from the center
of the universe, Kansas, does a wonderful job, has a great farming
operation, has been a great contributor for a long period of time.
Good points.
Real quickly, what do you think about, I am kind of encouraged
about what Kantor is engaging with the Japanese. I have worked
in the trade field. What do you think is the chance that we could
get the beef tariff down further from the — is it 50 percent now. It
is going to 35 percent in the GATT.
What about us going over to Mickey and saying, why don't you
say zero on beef as we are fighting with them through this round
on that? Is that being kicked around?
Mr. Schumacher. The whole point that we are going to try to
accelerate to as much as possible in the next few years, further re-
ductions in tariffs, but there is reluctance. The agreement is in the
GATT.
Mr. Brownback. Now is the time when the big fight is going,
really. Are you guys encouraging us to get it?
Mr. Schumacher. I tend to stick to agriculture and my friends
st.ok to cars. I obviously should stick to agriculture.
Mr. Brownback. This is the big chance. Now, we have got a $60
billion trade imbalance with the Japanese and they are going to
have to open. They should be forced to open that market up here.
Mr. Schumacher. We are doing actually pretty well in Japan
right now with beef and we are starting with beef, pork, and now
with chicken. I will take your point under advisement.
Mr. Brownback. We are doing great compared to where we have
been. It is a 50 percent tax. Where would we be if it was a zero
tax on North Carolina pork or Kansas beef?
Mrs. Reinhardt. Representative Brownback, one of the issues of
value-added, the publication from Kansas that I just read did State
that we are doing better with beef in Japan and particularly with
the prepared process beef I guess they are no different than we
Americans are, we like to have it all ready to come to the table.
There was an increase in them buying from us in prepared beef.
25
Mr. Brownback. They are buying more. If they didn't have a 50
percent tax, I would bet they would buy even a little bit more.
Sorry. This is a good panel and I don't want to stretch this past.
I really appreciate your comments and us looking at trade pro-
motion policv and how we can do it effectively and how we can
open other places up.
Chairman Manzullx). Real quick, Mr. McGuire.
Mr. McGumE. Yes. I would like to make a generic comment in
our concerns about budgets. If the rest of the Government had
taken the cuts that the Department of Agriculture and agricultural
programs have taken in the last 4 years, we wouldn't have this dis-
cussion. We wonder why the public has cut us so severely in the
last two farm bills and particularly in the last one and particularly
being talked about in this one when we are not part of the problem.
Chairman Manzullo. We can't answer that because none of us
was here when the last farm bill was passed.
Mr. McGuiRE. I happened to be, so I know.
Chairman Manzullo. I mean, none of us Members up here.
We want to thank you for coming here. This is a tremendous
amount of talent. Each of you has done an excellent job in rep-
resenting your position. You have traveled here at your own ex-
pense and we really appreciate the great concern that you have.
Your written statements will be made part of our permanent
record.
[The information may be found in the appendix.]
Chairman Manzullo. Believe me, we will be looking at this not
within the next week or so because we have budget votes, but it
is a great desire on my part and Mrs. Clayton's, perhaps, to make
all trade promotion programs cost efficient, more economical, and
to have some part in the U.S. Government.
Thanks again for coming. The subcommittee is adjourned.
[Whereupon, at 12:02 p.m., the subcommittee was adjourned,
subject to the call of the chair.]
26
APPENDIX
statement of Representative Eva Clayton
House Small Business Committee
Subcommittee on Procurement, Elxports and Business Opportunities
Public Hearing
May 17, 1995
Mr. Chairman, I want to commend you for this second in a series of hearings on trade
and the role of federal agencies in the promotion of export opportunities. Today, we
focus on Federal Agricultural Export Programs.
This hearing is timely for many reasons. This week, we begin consideration of the
Budget Resolution for Fiscal Year 1996. It is important to note that both the House and
Senate Budget resolutions, as passed by the Budget Committees in each Chamber,
propose radical changes in the way we conduct our export programs.
The irony of these proposals is that this radical change comes at a time when our export
promotion programs are producing unprecedented gains. In the area of agricultural,
for example, we now export about one-third of the products we produce. Last year,
farm and far-related exports generated more than $100 billion in economic activity for
America, producing nearly a million jobs here. And, with respect to merchandise trade,
farm production actually generates a trade surplus which, this year, is expected to be
some $20 billion.
My Congressional District is one of the most sprawling in the state of North Carolina,
and includes an extremely diverse agricultural base. Most of the production comes from
bulk commodities, with little further processing. Some of the products that have
benefitted from the Market Promotion Program and from the Foreign Agricultural
Service of the USDA are poultry, peanuts, pork, soybeans, sweet potatoes, seafood and
pet food. Poultry constitutes the largest volume of exports, and those companies within
my Congressional District have expressed great satisfaction with the Market Promotion
Program. Peanut farmers have reported increased sales. And, sweet potato promotion
has resulted in an increase in exports of some twenty-five percent, particularly to
markets in Canada. In North Carolina, farm and farm-related jobs constitute at least
one-fifth of the employment and, on average, twenty-five to thirty percent of the
It, therefore, greatly concerns me when I see proposals to impose deep cuts in
agriculture promotion programs. Indeed, a reduction of $17 billion, over seven years,
in my view is not a cut. It is a severance. We should not blindly cut programs in our
march towards a balanced budget by the year 2002. We should pass a budget bill that
aims at a balanced budget. I support that goal. But, we should also pass a Farm Bill
and pass an export promotion program that recognizes the vital role of agriculture in
this Nation's economy and life. Agricultural promotion and budget cutting should not
be combined.
27
Yet, that is precisely what the House and Senate Budget Committees have proposed,
eliminating important agencies and functions and reducing export flnancing and trade
promotion programs. And, in the Senate, there is a proposal to return us back in time,
by combining again the functions of the Foreign Commercial Service with those of the
State Department. Each of these proposals would further weaken the United States as
we seek to compete in an increasingly competitive global marketplace.
This is not 1946, Mr. Chairman. America no longer maintains the dominant position
we once held in the world marketplace. We are being dramatically outspent by other
nations whose goal is to promote their products and replace us whenever they can.
Three percent of the people of America feed the remaining ninety-seven percent. Yet,
many of those who have chosen farming as a profession are facing difficult times.
Further erosion of the very programs designed to assist the farming community in
maintaining a competitive edge may well force those on the edge over the brink. Do we
really want one percent or fewer of our population to be responsible for feeding all of
us? We should be looking at ways to expand and encourage participation in farming,
not ways to discourage it. Do we really want to reduce farm income by an average of
$5 billion a year over the next ten years? We should be looking at ways to expand farm
income. The key to expansion lies in exports. And, the key to exports lies in an
effective Market Promotion Program.
I hope out of these hearings, Mr. Chairman, we will come to recognize the continued
importance of export promotion. It is an investment in our future.
28
STATEMENT OF CHAIRMAN DON MANZULLO
SUBCOMMITTEE ON PROCUREMENT, EXPORTS, AND
BUSINESS OPPORTUNITIES
SMALL BUSINESS COMMITTEE
MAY 17, 1995
10:3 0AM ROOM 2 3 59 RHOB
THE SUBCOMMITTEE WILL COME TO ORDER.
TODAY THE SUBCOMMITTEE WILL CONTINUE ITS
EXAMINATION OF FEDERAL EXPORT PROMOTION
PROGRAMS .
BECAUSE THE DEPARTMENT OF AGRICULTURE
RECEIVES THE MAJORITY OF FUNDING FOR THESE
PROGRAMS AND AGRICULTURE MAKES UP
APPROXIMATELY TEN PERCENT OF OUR TOTAL
EXPORTS, IT IS APPROPRIATE TO DEVOTE AN
ENTIRE HEARING TO THIS SECTION OF THE BUDGET,
IS THERE ANY RATIONALE FOR DEVOTING THIS
LARGE SLICE OF THE BUDGETARY PIE TO
AGRICULTURE EXPORTS? IS THERE A GOVERNMENT-
WIDE TRADE STRATEGY THAT CAN JUSTIFY THE
CONTINUANCE OF THESE PROGRAMS?
29
I REPRESENT THE 16TH CONGRESSIONAL
DISTRICT OF ILLINOIS, WHICH REPRESENTS A
MICROCOSM OF THE UNITED STATES. THE DISTRICT
HAS A HEAVILY INDUSTRIALIZED CENTER IN
ROCKFORD, ILLINOIS. I REPRESENT ALSO THE
FIRST AND SECOND FASTEST GROWING COUNTIES IN
ILLINOIS, ALONG WITH ALL ITS GROWING PAINS.
AND, I ALSO REPRESENT HEAVILY AGRARIAN, RURAL
COUNTIES NEAR THE MISSISSIPPI RIVER. SO, I
KNOW FIRST HAND THE TENSION FACING CONGRESS
ON DETERMINING BUDGETARY PRIORITIES IN THIS
AREA.
THAT'S WHY I SUPPORT ONE-STOP SHOP FOR
THE ENTIRE FEDERAL GOVERNMENT ON TRADE
MATTERS. WE MUST STREAMLINE WHERE THERE IS
SIMILAR OR DUPLICATIVE FUNCTIONS. WE MUST
RATIONALLY DEVISE AN OVERALL TRADE STRATEGY
THAT USES PRECIOUS TAXPAYER DOLLARS IN THE
MOST EFFECTIVE AND EFFICIENT WAYS POSSIBLE.
WE MUST FOCUS ON PROGRAMS THAT CREATES AND
SUSTAINS THE MOST JOBS — NOT JUST SIMPLY
AGREEING TO THE STATUS QUO.
90-898 0-95-2
30
I LOOK FORWARD TO THE TESTIMONY OF THE
WITNESSES BEFORE US THIS MORNING. IT'S NOT
OFTEN THAT WE SEE YOU OUTSIDE OF THE
AGRICULTURE COMMITTEE. SO I BELIEVE THIS
HEARING WILL SERVE A GOOD PURPOSE IN HELPING
EDUCATE MEMBERS OF THE SUBCOMMITTEE WHO DO
NOT SERVE ON THE AGRICULTURE COMMITTEE BUT
WILL VOTE ON FARM-RELATED LEGISLATION ON THE
FLOOR LATER THIS YEAR.
I YIELD TO THE RANKING MEMBER, MRS.
CLAYTON, THE ONLY MEMBER OF THIS SUBCOMMITTEE
WHO SERVES ON THE AGRICULTURE COMMITTEE, FOR
AN OPENING STATEMENT.
31
bfitage ^Tbundatioq^
Congressional Testimony
EXPORT PROMOTION PROGRAMS
TESTIMONY
BEFORE THE SUBCOMMITTEE ON PROCUREMENT, EXPORTS AND
BUSINESS OPPORTUNITIES
HOUSE COMMITTEE ON SMALL BUSINESS
May 17, 1995
John E. Frydenlund
Senior Fellow and Director of the Agricultural Policy Project
32
Mr. Chairman, distinguished Members of the Committee, my name is John
Frydenlund, a Senior Fellow and Director of the Agricultural Policy Project at The
Heritage Foundation. The Heritage Foundation is a non-partisan policy research institute
dedicated to the principles of free competitive enterprise, limited government, individual
liberty and a strong national defense. The Agricultural Policy Project is aimed at
achieving significant free-market reforms of agricultural policy in the 1995 farm bill. My
statement does not necessarily reflect the views of The Heritage Foundation.
I appreciate this opportunity to discuss the effectiveness the export promotion
programs managed by the United States Department of Agriculture. Our project has been
examining all aspects of the federal government's agricultural commodity policies,
particularly the income subsidy and support programs, supply control and conservation
programs and export subsidy programs. We are proposing reforms which will enable
U.S. farmers to achieve greater incomes from the marketplace and will also promote the
revitalization of the rural economy by taking greater advantage of this nation's productive
and export potential.
Our study has demonstrated that it is impossible to fairly examine the
effectiveness of U.S. agricultural export programs without recognizing how these policies
are intertwined with the federal government's overall agricultural policies of central
planning and supply management. The contradictory federal policies of providing price
supports for U.S. farmers while simultaneously imposing supply controls on production
have undercut the ability of U.S. farmers to compete in the international market.
In an effort to counter this effect of its general farm programs, the federal
government has used two different strategies to address international trade. In line with
Washington's planning mentality, the first is to protect U.S. agricultural markets from
international competition by restricting the importation of many commodities. This,
unfortunately, is a strategy employed by many other nations as well. The second, also a
product of the planning approach, has been to help U.S. producers compete in the
international market by subsidizing the export of certain commodities.
Although the federal government has been devoting over a billion dollars annually
to direct export subsidy programs, such as the Export Enhancement Program (EEP) and
the Dair>' Export Incentive Program (DEIP) and millions more in loan guarantees and
marketing assistance, these expenditures have done nothing to correct the underlying lack
of international competitiveness that results directly from government central planning
and curbs on production. Neither these programs nor interference with trade has done
anything to reverse the decline in U.S. market share. Instead, they have hindered the
ability of farmers and processors of agricultural commodities to compete successfully in
the international market.
We have continued to observe dramatic increases in world consumption of food
products. However, thanks to government acreage reduction programs, U.S. production
of the most managed commodities of wheat, feed grains, cotton and rice has remained
essentially flat over the last 10 years and the U.S. share of the world market has dropped.
This trend has been most dramatic for bulk exports of these commodities.
The federal government's efforts to correct this situation have not worked. It
relies on export subsidies to "enhance" foreign purchases of U.S. agricultural products
and import restrictions to block competition from abroad. However, these policies only
make the situation worse: By depressing world prices relative to the U.S. price, they
create a price differential that makes the United States an attractive market for foreign
products, while further discouraging the export of U.S. products.
Export subsidies serve primarily to depress world grain and oilseed prices directly
and to distort buyer-seller relationships between countries. By keeping domestic prices
high relative to depressed world prices, they create a price differential that turns the
34
United States unnecessarily into an importer of some agricultural products. EEP was
originally initiated to counteract the export subsidies of the European Community and to
force them to the bargaining table to negotiate restraints on subsidized competition and
reduction or elimination of import restrictions. Now that the GATT agreement is about to
be implemented, it is an appropriate time to examine the effectiveness of export
subsidies, regardless of what the GATT agreement allows or disallows.
Although the GATT agreement was historic in bringing agriculture under
international trading rules for the first time, it did not go as far in reforming international
trade for agriculture as it should have. While leading the negotiations for the United
States, Ambassador Clayton Yeutter had stood firm, insisting on greater reforms.
However, subsequent administration's representatives took either less firm negotiating
positions or were less committed to total reform. This resulted in far less that total and
immediate elimination of export subsidies.
Regardless, the decisions that Congress makes this year jn regard to what policy
to establish on export subsidies should not be based simply on what the weakened GATT
agreement allows. Instead, a decision on whether or not to continue using export
subsidies should be based on what is best for American agriculture. The 1995 farm bill
needs to establish policies that provide U.S. agriculture with the ability to reestablish their
preeminence in the international market by being the low-cost, reliable supplier for that
market.
When you examine the EEP, it is difficult to see how it benefits U.S. agricultural
exports. By creating a two-price market, export subsidies permit foreign buyers of the
subsidized product to pay less for the product than either domestic consumers or foreign
purchasers of unsubsidized product. Thus, this two price system creates a gap between
higher domestic prices in export-subsidizing countries and lower world prices.
35
What the GATT agreement did accomplish was a reduction in both subsidy
volumes and levels. Thus, non-subsidized products will inevitably increase as a share of
world trade. However, if the United States continues to subsidize some sales into the
shrinking subsidized market, it will be even less competitive in the growing non-
subsidized market.
In examining the effectiveness of EEP, it is important to consider whether the
program has actually increased the export of American agricultural products. Originally,
the EEP subsidy was provided in the form of bonus commodities which were taken out of
government-stored surpluses. Then, at least, the program added to exportable supplies.
However, since the EEP became a cash rebate program, even that marginal benefit has
disappeared. So, there has been neither any positive effect from bringing additional
supplies of commodities into the marketplace nor have there been any increases in bulk
commodity sales.
In fact, in recent years, the United States would have likely sold as much wheat
without EEP as it eventually did with EEP, due to the relative tightness of the wheat
market. Significantly, however, without the program, the United States would have been
selling its wheat at a higher price.
Because export subsidies tend to insulate U.S. agriculture from the world markets,
subsidy programs are not the answer to a lack of competitiveness. With all of the
productive advantages that U.S. agriculture possesses in productive resources, advanced
infrastructure and well-developed marketing techniques, U.S. agriculture has nothing to
gain from being insulated from the world market.
That is why we have recently proposed agricultural reform policies that will
enhance the competitiveness of U.S. agricultural products in the international
marketplace. In addition to elimination of the EEP and other export subsidy programs,
the following proposals are key to restoring that competitiveness:
36
♦ First, and foremost, eliminate all authority for acreage reduction and set-aside
programs, effective with the 1996 crop. More than any other policies, these supply-
control programs have undermined U.S. agricultural productivity and
competitiveness. Unilaterally idling massive land resources in this country has
limited the amount of farm products available for export. Also, lower production has
forced the established network of agricultural supply, servicing and processing
industries to operate at reduced capacity, thereby raising handling costs per unit and
discouraging maintenance and reinvestment. In the long run, this could result in
disintegration of the infrastructure which would be even more detrimental to
competitiveness;
♦ Second, phase out the subsidy and support programs. Not only are these
programs now clearly out of date, but they provide the rationale for the government to
impose the massive supply control programs, because the government has proven
itself incapable of managing U.S. agriculture without resorting to their use;
♦ Third, phase out the Conservation Reserve Program (CRP) by ceasing to renew
expiring contracts. We would encourage the return of the top land capability classes
to productive use by providing present CRP participants the option to withdraw from
the program prior to their contract expiration date and, in return, receive 33 percent of
their contract payments;
♦ Fourth, phase out the Farmer-Owned Reserve by prohibiting USDA from entering
into any new contracts or renewals. The existence of the reserve has served to
dampen commodity prices by overhanging the market. The federal government has
dumped the surplus on the market to drive down commodity prices and impose a
cheap food policy on U.S. farmers. When the reserve is eliminated, U.S. farmers will
no longer have to fear that their government will use this surplus as a weapon to drive
37
down commodity prices. And foreign and domestic buyers will no longer have an
incentive to hold off entering the market while they wait for the U.S. government to
take that price-depressing action.
Such changes would signal to the rest of the world that the United States intends
to pursue an aggressively pro-growlh agricultural policy. No longer would foreign
farmers continue to expand production of the very agricultural commodities which could
be produced more economically by farmers in the United States. Nor would potential
foreign buyers have to fear for the dependability or reliability of the U.S. supply.
Reestablished as a reliable supplier, the United States would regain its
preeminence in world agricultural exports. Farmers would be freed to do what they do
best - - out produce the rest of the world - - and this expansion of productive output
would mean growth in farm income. Additional net farm income from the marketplace in
1996 would exceed $2 billion and by the year 2001, it would be near $4 billion. Even
with a phaseout of target prices, between 1996 and 2005, farmers would enjoy a net
increase in income of $10 billion - - in excess of the reduction in deficiency payments.
Freeing farmers to produce would ignite even more dynamic growth in the rural
economy - - as industries retooled and reinvested to meet the new demands of a larger
farm economy. Agribusiness supply and processing industries would need more
employees to keep up with the expanded service needs of the agriculture production
industry. Between 1996 and 2001, at least $21 billion would be injected into the rural
economy in new spending on farm inputs such as fertilizer and seed. There would be an
even greater impact from increased revenues resulting from increased processing,
packaging, transportation and distribution.
This Committee's examination of the effectiveness of agricultural export
promotion programs should also scrutinize a couple of additional programs. For instance,
the Export Credit Guarantee Programs have not been effective in meeting their stated
goal of increasing agricultural exports. Because the programs guarantee loans that
commercial banks will not back, these tend to be loans for indebted or risky foreign
businesses and the result is high default rates. In fact, the General Accounting Office
estimates that the program has cost the federal government $4.2 billion because of loan
repayment defauhs. This money has not gone to help American farmers, but instead ends
up in the bank accounts of foreign crooks taking the U.S. government for a ride.
The Market Promotion Program (MPP) also should be abolished. There is no
reason for the U.S. taxpayer to subsidize the foreign advertising and promotion activities
of multinational-national corporations. The MPP has become a convenient source of free
cash for wealthy businesses to help pay for their overseas advertising budgets. To make
matters worse, in recent years, some of the biggest recipients of funds have included
foreign-owned companies. Whether domestic or foreign, the huge corporations that are
the main recipients of the MPP funds are more than capable of carrying out their own
advertising and promotion efforts without the taxpayers picking up the tab. Moreover,
besides being little more than a corporate welfare program, the MPP has proved to be an
ineffective tool to pressure countries to reduce barriers to U.S. food exports.
In addition, the Department of Agriculture provides international food assistance
through the P.L. 480 program, which is intended to promote development of new
markets, dispose of surplus commodities and to further U.S. foreign policy interests.
When the program began over 40 years ago, the inconvertibility of foreign currencies and
the lack of foreign exchange held by potential customers limited commercial exports of
large domestic surpluses of agricultural commodities. Sales for foreign currencies and
concessional credits, as well as grants, provided a useful mechanism to accomplish the
aims of the program.
However, because exports under Titles I and III are a small portion of total U.S.
agricultural exports and most of the countries currently receiving P.L. 480 commodities
are unlikely to become commercial customers, the market development aspect of the
39
program is insignificant. In fact, both the value and the tonnage of shipments under
Titles I and III have declined as commercial exports have grown. Plus, the program has
been further rendered obsolete by the fact that disposing of surpluses is no longer a
primary concern of the program. Title II, which provides donations for emergency food
relief is the only part of P.L. 480 that warrants continuation. Irrespective of what is done
with the different titles of P.L. 480, all cargo preference requirements should be removed
from the P.L. 480 program. These requirements only serve to undermine the
competitiveness of U.S. agricultural exports. Cargo preference requirements, in effect,
work as a surtax on U.S. production, thereby increasing the sales cost of the U.S. product,
in comparison to other product.
I would like to conclude by stressing that in addition to implementing policies that
promote growth and competitiveness of U.S. agricultural products, the other key to future
export growth is to achieve further reforms in international trading rules. The U.S.
government should not look at the GATT reforms as an end, but as a beginning. Future
negotiations should pursue increased market access for U.S. agricultural products and
complete removal of both tariff and non-tariff import barriers, in addition to the total
elimination of all export subsidies and other trade-distorting policies.
Mr. Chairman, thank you again for this opportunity to present these views to your
committee. I will be glad to answer any questions.
40
THE HERITAGE FOUNDATION
FARM INCOME PROJECTION MODEL
HISTORICAL ANALYSIS
Our first objective in developing this econometric model of the program crop farm economy
was to analyze the last four years of farm statistics in order to develop a comprehensive picture
of farm income and expenditures from 1990 to 1993.
Each year USDA's Economic Research Service publishes statistics enumerating various com-
ponents of cost of production. While much of the data is at the national level, a certain amount
is at the state and regional level. We wanted to conduct an in-depth study at the national and
state level, so where state level data were missing we estimated costs of production based on
national and /or regional data for that state and crop. ERS indices on prices paid for production
were used to project data from 1990 to 1993. For the purposes of our study, we used ERS's defi-
nition of "variable" and "fixed" production costs. Variable costs include: seed; fertilizer, lime
and gypsum; technical and custom operations; ginning; drying; repairs; hired labor; fuel and
electricity; purchased irrigation water. Fixed costs include: loan interest; real estate interest; tax
and insurance; farm overhead costs.
After developing per acre variable and fixed production costs we factored in the correspond-
ing acreage for each state and crop. Statistics on acreage in government programs came from
the Agriculture Soil and Conservation Service (ASCS). Statistics on acres harvested, planted,
yield, harvest prices, and production were provided by ERS, and our analysis of each state in-
cluded those program crops with significant acreage planted. In order to maintain internal con-
sistency, all national figures are based on the state level statistics, not on separate national fig-
ures that are available from ERS. As a result, our national acreage figures, while including most
(80 percent) of all program acres planted, tend to underestimate the total amount of planted
acreage. This assumption is consistent with our objective to be cautious in our projections of
farm income.
The central purpose of this econometric model was to analyze the economic impact of return-
ing government-idled land to production. Thus, we had to determine how much land would be
put back into production under the Heritage proposal.
Of the states and crops included in our analysis, we assumed that about 80 percent of the cor-
responding government-idled land would come back into production. This breaks down
roughly to 63 percent of CRP acres and 95 percent of all other idled acreage. Two-thirds of CRP
lands are in land classes good enough in terms of soil quality for cultivation, and those are the
acres we assume would to come back into production. CRP acres would partially come back in
production as a result of their contracts expiring 1995-1996 (and not being renewed). In addi-
tion, as our policy proposes, those holding land in the best land classes and whose contracts ex-
pire after 1996 may opt out of the CRP to plant on that land. Those farmers would continue to
receive 33 percent of CRP payments until their contract expiration date and deficiency pay-
ments 2000.
41
DETERMINING FUTURE TRENDS
After estimating 1) land farmed from 1990-1993, 2) the costs involved in producing on that
land, and 3) what idle acreage would come back into production, we 'Duilt a "template" of the
farm economy based on an average of 1990-93 costs of production, acres planted and har-
vested, additional acres, yields, and harvest prices. The components of the completed template
for each state and crop included in our analysis were: Acres planted, harvested, government
idled acres returned to production, yield, production, variable cash expenses, fixed cash ex-
penses, harvest price, and the total 1993 deficiency payment received for that parHcular crop in
the state. This template is for the year 1994, and we projected those numbers to 1995 by apply-
ing the PPI for finished goods for that year and holding acreage values constant. In effect, then,
our base or "template" year is 1995 and all of our projections start with 1996.
After building this template we were able to carry out the second objective of the economet-
ric analysis, which was to predict future farm income if just over three-quarters of all idled
land were put back into production.
To estimate this, the first question we had to answer was "How will this additional land af-
fect total production and production costs?" Land that has been idled for a certain amount of
time will not be as productive as land currently being farmed when it first comes back into pro-
duction. In addition, when a farmer sets land aside, he usually sets aside land that is more diffi-
cult to farm. Therefore, we assumed that the new land farmed would yield only 95 percent as
much as land currently being farmed, and that it initially (in 1996) it would cost 5 percent more
to farm that land. For 1997 we assumed the disparity in cost would be 2.5 percent, and then
each subsequent year we assumed that the cost of producing on the additional acreage would
be the same as the cost of the inputs on land that already had been in production.
It would be inaccurate to assume that 100 percent of this additional acreage would be har-
vested. So, in order to determine how much of this land would actually be harvested and by
how much it would increase production, we created a "harvest ratio" based on the ratio be-
tween actual planted and harvested acres for crops at the state level.
Productivity gains manifest themselves over time in terms of overall yield per acre. We as-
sumed an overall increase in yield of 0.5 percent each year through 2005. In projecting produc-
tion and production costs through 2005, yield and input costs were the only variables. We held
acreage planted constant.
The second question to answer was crucial, namely, "How will the additional acreage affect
harvest prices?" The main body of the monograph gives the argument against the current as-
sumption of inelasticity of demand in the age of GATT and growing world markets. A large in-
crease in production actually would have minimal long-term effects on prices, although there
would be short-term fluctuations. But for the purposes of our model we assumed the following:
Price Effect Index (1995=100)
1995
100
1996
96
1997
100
1998
102
1999
104
2000-05
104
In 1996 we assume prices would drop 4 percent, then go back to the base year price. The 2
percent increase in 1998 and the 4 percent increase in prices from 1999-05 do not reflect infla-
tionary increases^they are real price increase's relative to the base due to increased world de-
mand.
42
In order to determine the full effect of putting additional acreage into production while pha
ing out deficiency payments we needed to determine
O what deficiency payments would be at the state-crop level under current law,
® what deficiency payments under the Heritage model at the state-crop level would be, and
® what impact the reduction in deficiency payments would have on farmer net income. Defi-
ciency payments under the Heritage Plan are based on target price reductions of:
1996
1997
3%
1998
3%
1999
5%
2000
5%
Target Price Reduction
3%
Target prices for 199600 are based on ERS baseline projections. We based the deficiency pay-
ments at the state-crop level under the Heritage model on the general distribution of payments
for crops in each state made in 1993, the most recent year for which statistics are available. Un-
der the Heritage plan all deficiency payments are zeroed out by 2001.
ADJUSTING FOR INFLATION
While we applied different formulas to each variable in computing our model, we also ap-
plied the appropriate projected PPI index for finished goods to all of these numbers in order to
include inflationary effects in our calculations. Believing that most inflation measures overstate
real inflation, we estimated rates that are slightly slower than those currently projected. The
non-cumulative effect is as follows:
Non-Cumulative PPI
1996
3.3%
1997
3.4%
1998
3.5%
1999
3.5%
2000
3.5%
DEMAND FOR PRODUCT
Our demand assumptions neither forsee world famine by 2030 nor hold that countries will
be self-sufficient. We are taking "middle of the road" approach and are assuming that increases
in production as a result of yield gains and technology alone will not be sufficient to meet de-
mand growth resulting from the combined effect of increasing per capita calorie consumption
and population growth. In China and the sub-Saharan countries, for example, demand will con-
tinue to exceed their ability to produce, even as standards of living rise modestly and per cap-
ita calorie consumption increases. Imports will be needed make up the shorfall, and trade as a
percentage of total supply will increase as a result. The U.S. needs to be preparing to gain mar-
ket share by freeing up available cropland for production, and GATT will expedite that process
by greatly enhancing our ability to access world markets.
David H. Winston
Sei^ior Fellow in Statistical Policy Analysis
Christine L. Olson
Research Analyst
Rea Hederman
Research Analyst
43
The State-by-State Analysis: What Farmers Stand to Gain By Planting on Cbvernment Idled Acres
Under the Heritage Plan
AL^
1996
1997
1998
1999
Additional Gross Income
56.601.015
61.268.830
65.004.911
68°-=2,29^
Additional Cost of Farm Inputs
63.790.923
64.389.343
65.017.531
67:53 45
AR
Additional Net Income from Added Acres
-7.189.908
-3.120.513
-12.620
1.649.152
^19.944.193
Cost of Reduction in Deficiency Payments Under the Heritage Plan
Total Net Farm Inconw from Added Acres Under the Heritage Plan
6.7 16.235
-15.906.143
13,173.455
-16.293.968
16.615.350
-16.627.970
Additional Gross Income
116.284.179
125873.990
133.549.597
141.638.775
Additonal Cost of Fami Inputs
91.371.881
92,232,064
93.131.889
96.391.505
Additional Net Income from Added Acres
24,909.298
33,641,926
40.417.708
45,247.269
68.874.899
93,888,552
1 14.374.370
149,745,566
Total Net Farm Income from Added Acres Under ttie Heritage Plan
■43.965.601
-60.246.627
-73.956.662
-104,498,296
1
AZ
Additional Gross Income
48.240.637
52.218.982
55.403.217
58,759.022
Additional Cost of Rami Inputs
43,306.281
43.712.535
44.138.999
45.683.864
Additional Net Income from Added Acres
4.934,356
8.506.447
11.264.218
13.075.159
Cost of Reduction in Deficiency Payments Under the Hentage Plan
12.171.557
18.633.330
23.477.196
31.045.355
^
Total Net Farm Income from Added Acres Under ttie Heritage Plan
■7.237.201
■10.126.884
-12.212.978
■17,970.197
Additional Gross Income
: 223.665.723
242.111.156,
256.374.731
272.433.785
Additional Cost of Farnn Inputs
171028.628
173.642.420
175.336.493
181.473.270
Additional Net Incorro from Added Acres
51.637.095
68.468.736,
81.538.238
90.960.515
—
Cost of Reduction m Deficiency Payments Under the Hentage Plan
Total Net Fami Income from Added Acres Under the Heritage Plan
56.089.214
-4.452,119
79.539.2 1 2
■11.070.476
97.352.761
-15.814.523
-^IIM
1
CO
Additional Gross Income
195.805.036
211.952.833
224.877.399
238.498.355
Additional Cost of Farm Inputs
93.345.582
94.221.252
95.140.484
98.470.401
Additional Net Income from Added Acres
102.459.455
117.731.581
129.736.915
140.027.954
ct;
Cost of Reduction in Defiaency Payments Under the Heritage Plan
29.624.138
42.866.763
52.752.302
66.740.227
Total Net Farm Income from Added Acres Under the Heritage Plan
72.835.316
74.864.818
76.984,613
73.287,728
1
Addibonal Gross Income
337.260
365.074
387,336
410.797
Additional Cost of Farm Inputs
262.722
265.186
267,773
277.146
Additional Net Income from Added Acres
74.539
99.888,
119,562
133.651
Cost of Reduction in Defiaency Payments Under the Hentage Plan
174.344
251.687!
313.158
358.701
DE
Total Net Farm Income from Added Acres Under the Heritage Plan
-99.805
■151.800:
-I93,596__
-225,050
1
Additional Gross Income
1,442,692
1,561.669;
1.656,898
1.757.257
Additional Cost of Farm Inputs
1 894,133
902.521
911,326:
943.222
Additional Net Income from Added Acres
548,559
659.149,
745,572
814.035
Cost of Reduction in Deficiency Payments Under the Hentage Plan
' 865,572
1.260.902
1,527,369
1.778.552
Total Net Farm Income from Added Acres Under the Heritage Plan
■317,012
■601.754
-781.797
-964.517
___ ..
FL
Additional Gross Income
11,520.576
1 2.470.663
13.231.106
14.032.522
:
Additional Cost of Farni Inputs
15.296.209
15.439.702
15.590.333
16.135.995
Additional Net Income from Added Acres
■3.775.633
-2.969.038'
-2,359,227
■2.103.473
Cost of Reduction in Deficiency Payments Under the Heritage Plan
1.662.720
2.468.748
3.099.813
3.867.550
Total Net Farm Income from Added Acres Under the Heritage Plan
-5.438.35]
■5.437.787
-5.459.041
■5.971.023
GA"
Additional Gross Income
109.440.571
118.465.998
125.689.877
133.302.986
Additional Cost of Fami Inputs
100.329.665
101.270.853
102.258.862
105.837.922
Additional Net Incorro from Added Acres
9.110.905
17.195.145
23.431.015
27.465.065
Cost of Reduction in Deficiency Payments Under the Hentage Plan
15.258.070
22.607.450
28.353.389
36.130.478
Total Net Farm Income from Added Acres Under the Heritage Plan
-6.147.164
■5.412.306
-4.922.374
■8.665.4 1 3
lA
Additonal Gross Income
473.492.905
512.541.273
543.795.271
576.733.270
Additional Cost of Fami Inputs
318.924.236
321.916.049'
325.056.693
336.433.677
Additional Net Income from Added Acres
154.568.669
190.625.224
218.738.578
Cost of Reduction in Deficiency Payments Under the Hentage Plan
Total Net Farm Income from Added Acres Under the Heritage Plan
154.582.569
-13.899
223.182.404
■32.557.179
277.379.718
■58.641.140
317.715.813
■77.416.220
ID
Additional Gross Income
137.492.261
148.831.076
157.906.572
167.471.066
Addtonal Cost of Fami Inputs
92.408.232
93.275.109
94.185.110
97.481.589
44
The State-by-State Analysis: What Farmers Stand to Cain By Planting on Government Idled Acres
Under the Heritage Plan
2000
2001
2002
2003
2004
2005
Tot,l
AL
71,712,054
74.593.086
77.589.863
80,707.036
83.949.441
87,322,110
69,648,405
72,086.099
74,609.113
77,220.432
79,923,147
82,720,457
2,063,649!
2,506,986
2,980,750.
3.486,604
4,026,294
4,601,653
22,785,075:
21,060,684
18,638.381
15.553.436
12.010186
7,955,360
-20,72 l,426i
-18.553,698
-15,657,631
-12,066,832
-7,983,892
-3,353,707
.147.109,459
1
AR
147,329.112;
153.248.059
1 59,404.800
165.808,888
172,470.260
179,399,253
99.765.208'
103.256.990
106870.985
110.611,469,
114,482,871
118,489,771
47.563.904
49,991.069
52.533,815,
55.197.419;
57,987.389
60.909.482
180,495,006
205.073,996
184,564,874,
165.593.805,
145.807.607
124.314.819
-132,931,102
■155,082,927
-132.031,059,
-110.396.387:
-87,820.218'
-63.405.338
r964.334,216
1
AZ
61,119.666;
63,575,149
66129.280:
68.786.024
71,549,503
74,424.004
47,282.799J
48.937.697
50.650.516
52.423.284
54.258.099'
56157.133
13.836.867
14,637.452
15,478.764
16.362.740
17.291.403,
18.266.871
33.995.522
32,105.141
29,013,919
24.755.781'
19.483.012
13.370.277'
-20.158.655
-17,467.689
-13,535,155
-8.393.041'
-2.191.609
4.896.594
■104.396.813
CA
283.378.812
294,763.556
306605.682
318.923.565:
331.736.319
345.063.826
187.824.834!
194,398.704
201.202,658:
208.244.751
215.533.318
223.076.984
95.553.9781
100.364.852
105,403,023]
110.678.814,
116.203.002:
121,986.842:
147.91 1.S7l|
156.248.654
139,610,968;
122,437,805,
104.560,946:
85.029.363
-52,357,593'
-55.883.801
-34.207.9451
-11.758.991;
11.642,056:
36957.479
-173,844.307
1
CO
248.080.027
258.046.642
268.413.666:
279.197.185
290,413,931
302,081,311
101.916.865
105.483,955
109.175.893'
112,997.050
116,951,947'
121,045,265
146163.162
152,562,687
159.237.772
166200,135
173,461,985
181,036.047'
63.626,441
52.076.082
40.380,726,
28.816244
21.265.634
13,688.122,
82.536,721
100.486604
1 18.857.046'
137.383.890
152.196.351
167.347,924
1.056.781.012
i ' ' 1
CT
427.300'
444.467
462,324;
480,898
500.218
520.314
286.846'
296.885
307,276:
318,031
329,162
340.683
I40.45SJ
147.582
155,047
162.867
171,056
179.631
294.681
234.191
172.995'
114.153
56.253;
0
-154.226
-86609
-I7.94^__
48.713'
1 1 4.803
179.631
-585.886
1
DE
1.827,855'
1.901.289
1.977,673
2.057.126
2.139,771.
2.225.736
976235:
I.0I0,40;
1.045.767'
1.082.369
1.120.252:
1.159.461
851.620
890.885
931.906'
974.757,
1.019.519:
1.0662751
1.529.720:
1,231,443
929.6231
640.081
381.141
125.969:
-678,1011
-340557
2.2831
334.6751
636.378
940.306:
-1.768.095
1
FL
14.596,278
15,182,684
15,792,648
16,427,118
17.087.077
17,773,550
16,700,755,
17,285,281
17.890266,
18.516.425
19.164.500,
19,835.257
-2,104.476
-2.102.597
-2.097.618
-2.089.307
-2.077.423:
-2.061.707
3.792,175
3.360.516
2,844.920,
2,260.713:
1,633.341
958.896
-5.896,651
-5,463,113
-4.942.538'
-4,350.020
-3.710.764,
-3.0206031
.49.689.893
1 ' 1
GA
138.658.434'
144,229,037
150.023.438
156,050,630
162.319.964
168,841,168
109.542.249'
113,376.228
117.344,396
121,451.450
125,702,250
130101,829
29.116.185
30.852.809
32.679.042
34,599.180
36,617,713
38,739.339
36.166222:
31.947,407
26.993.442
21.408,379
16.004,415
10132.089
-7.050.037'
-1,094.598
5.685,601
13.190,801
20,613.298
28.607.250
34.805.058
!
lA
599,903,530
624.004.654
649,074.04 1
675,150,590
702,274,765
730488.654
348.208,856
360396166
373,010.032
386,065,383
399,577,671
413,562,890
251.694.674
263.608,488
276,064,009
289,085,208
302,697.094
316925.764
260.844.328
207307.832
, 153,146.234'
101.065.871
49,837.241
66.774
-9.149,655'
56.300.656
122.9 17.7751
188.019.337
252.859.853
316858.990
759.178.517
:
ID
174.199.216
181.197.669
188.477.286
196.049.361
203.925.644
212,118.356
100.893.444
104,424.715
108,079.580
111.862.365
115,777,548
119.829,762
45
The State-by-S(ate Analysis: What Farmers Stand to Gain By Planting on Government Idled Acres
Under the Heritage Plan
1996
1997
1998
1999
Additional Net Income from Added Acres
-(5,081,029
55.555,967
63,721,462
69,989,477
Cost of Reduction in Deficiency Payments Under the Hentege Plan
23,234.942
34.349.633
39.728,952
50,615,299
Total Net Farm Income from Added Acres Under ttie Heritage Plan
21.949,088
21,206.334
23,992,510
19,374.176
1
Additional Gross Income
286.340.989
309,955,173
328,855,774
346.774.762
IL Additional Cost of Farm Inputs
163.279.947
164.811,668
166,419.567
172,244.273
Additional Net Income from Added Acres
123.061.043
145,143.505
162.436,187
176.530.490
Cost of Reduction in DeHciency Payments Under the Hentage Plan
128.670,378
185,693,753
231,101,010
266.093,210
Total Net Farm Income from Added Acres Under the Heritage Plan
-5,609.336
-40.550,249
■68.664.822
■91,562.720
Additional Gross Income
146945.372:
159,063,773
168,763,243
178,965,332
IN Additional Cost of Farm Inputs
83,098.2311
83.877,772
84,696,091
87.660,455
Additional Net Income from Added Acres
63.847.141
75,186,001
84,067.152
91.324,676
Cost of Reduction in Deficiency Payments Under the Heritage Plan
57.735.142
83.327,644!
103.728.731
120,265,436
Total Net Farm Income from Added Acres Under tlie Heritage Plan
6,111.999
__-8.l4l,643
-19,661.579
■26,960,558
1
lAddibonal Gross Income
532,517.741
576.433.813
611.583.663
646.627,878
KS Additional Cost of Farm Inputs
229,526.309
231,679.464
233,939.772
242,127.664
Additional Net Income from Added Acres
302.991,432,
344,754,329
377,644,11,
406500,214
Cost of Reduction in Deficiency Payments Under the Hentage Plan
118.255,527'
169,922,386!
211.520.124
274.444,300
Total Net Farni Income from Added Acres Under the Heritage Plan
184.735,905:
174.831,943:
166123.987
132,055.915
1
Additional Gross Income
: 79,585,068:
86,148.350
91.401,547
96.937.792
KY Additional Cost of Farm Inputs
; 62,351,431
62.936347,
63,550.360,
65.774.623
Additional Net Income from Added Acres
17.233.637:
23.212.002
27.851,186,
31.163.169
Cost of Reduction in Deficiency Payments Under the Hentage Plan
13,708.582!
19.914,206;
24.826.828!
29.652,453
Total Net Farm Income from Added Acres Under the Heritage Plan
3.525.055:
3,297,796
3.024.356
1.510,716
Additonal Gross Income
86.107.523
93.208,703
98.692.430
104.862,403
LA Additional Cost of Farm Inputs
71.685,888,
72,358,370
73.064.305
75.621,556
Additional Net Income h-om Added Acres
14.421,635
20,850,333:
25.828.125
29,260,847
Cost of Reduction m Defiaency Payments Under the Heritage Plan
37.931.466
53,493.651
65.936.476
66332.429
Total Net Farm Income from Added Acres Under the Heritage Plan
■23,509,83 h
■32,643.318
■40.108.352
-57.071.563
Additional Gross Income
, 150,726!
163.156
173.105
183.591
«A Additional Cost of Farm Inputs
117,414'
118.515;
119.672
123.860
Additional Net Income from Added Acres
33,312'
44.64 1
53.434
59,730
Cost of Reduction in Deficiency Payments Under the Hentage Plan
58,3611
64.252:
104,829
120,074
Total Net Farm Income from Added Acres Under the Heritage Plan
-25.049
■39.611'
■51.395'
. ^60.344
Additonal Gross Income
7.867.1631
8,515.958
9,035,249
9.562,519
VID Additional Cost of Farm Inputs
5,816.283'
5,870.845
5.926,122
6.135,606
Additional Net Income from Added Acres
2.050,880;
2.645,1131
3.107.127
3,446,913
Cost of Reduction in Deficiency Payments Under the Heritage Plan
, 2,914.718!
4.229,093 <
S.I 84.676
5,904.699
Total Net Farm Income from Added Acres Under the Heritage Plan
i -863,839!
■1.563,981
-2.077.550
-2,457.767
Additional Gross Income
1.061.6571
1,149.210
1.219.267
1.293.140
ME iAdditional Cost of Farm Inputs
1. 101.858]
1,112,194
1.123.045:
1.162,351
Additional Net Income from Added Acres
-40,201 i
37,016'
96.243'
130,789
Cost of Reduction in Deficiency Payments Under the Heritage Plan
169,703,
246,457
287,015
326,403
Total Net Farm Income from Added Acros Under the Heritage Plan
■209,904,
■209,440
■190,773
-195.614
Additional Gross Income
94,635.005
102.439,436
108.686.039
115.269.216
Ml Additional Cost of Farm Inputs
67.474.012:
68,106.983
66,771.441
71.178.442
Additional Net Income from Added Acres
27.160,993
34,332,453
39,914.598
44.090,775
Cost of Reduction in Deficiency Payments Under the Hentage Plan
29,604.064,
42,725,223
53.082,818
62,360,301
Total Net Farm Income from Added Acres Under the Heritage Plan
■2.443,071
■8.392,770
•13.168,221
-16,269.527
^
Additional Gross Income
266,510,342
310,138,492
329,050,272
348,981.040
MN Additional Cost of Fanri Inputs
176,643,784
178.300.371
180.040.392
186,341.805
Additional Net Income from Added Acres
109,866.558
131.837.621
149,009.660
162,639,235
Cost of Reduction in Deficiency Payments Under the Heritage Plan
96. 1 90, 1 94
139,684,613
170,404,527
201,539.123
46
The State-by-state Analysis: What Farmers Stand to Gain By Planting on Government Idled Acres
Under the Heritage Plan
2000
2001
2002
2003
2004
200S
Total
73,305.771
76.772.954i
80,397,706
84,186.995
88,148,096
92.288.594
50.622.553
42.047.872!
33,354,664
24,881.226
20.077,177
15.178.804;
22.683.218
34.725,082
47.043,042
59.305,769
68,070,919'
T7. 109.790
395.359.930
1
362.786.788
377.361.747.
392,522,256
408291,637
424.694.962
441.757.062
IL
I7B.272.822
184,512,371
190,970304
197654,265
204.572,164
211732.190
184,513,966
192,849,377
201,551,952
210637573
220122,798
230024.692
224,635.797
179,239,832
133,310841
88,954,722
47,301,812
6,699.833
-40121.830
13,609,545.
68,241,111
121,682,850
172,820,986;
223.325,059
353.170.595
1
186.176.068
193,655,6921
201,435,809:
209.528,493
217.946.300!
226702.292
IN
90728.570
93,904,070
97.190713
100,592,388
104.113,121
107,757,081
95.447.498
99.751.621
104.245.096;
108,936.105
113,833,176
118,945,212
100,781.561
80.415.241
59.804.213
39,903.525
21,119.260
2.888,422
-5,334,064
I9.336,380l
44.440.883;
69,032380
92713.918:
116,056,789!
285.594,705
1
674.686,503
701.792,034:
729.986.528
759,313,737
789.819,167
821,550152
KS
250602,132
259,373,207
268.451,269,
277,847.063
287,571711
297.636,721
424,084,371
442,41 8.827'
461,535,259
481,466,674
502,247,456
523,913,431
265,374,012
217.216.749
1 68.785.047 i
120.313,501
95,484.200
65,675,635
158,710.359
225.202,078:
292750.212:
361,153,173:
406,763.256
458,237.796,
2.560.564.624
1
100.832.268
104.883,204'
I09.096887|
113,479,854,
118,038,908,
122,781.121,
KY
68.076.735
70,459,421
72,925,500!
75.477.893
78119,619!
80853.8061
32.755.533
34.423,7841
36. 171.3871
38.001.9621
39,919,289:
41,927,315;
26.354.568
2 1 ,726.073
16.895.557!
12.054.2671
7,543,082
3,046563
6,400,965
12,697,710 '
19.275.830:
25,947.694'
32,376,207
38,880,752
146.937.084
' ' ' 1
! 109,096,053
113,478.987
118.038.006}
122,780163
127712,876
132,843.741
LA
78.268.310
81,007,701
83,842,971
86.777.475
92,958.201
30,827.743
32.471,286!
34,195,035
36.002.708
37,698190
39.865.541
100,801,567
109.060.8421
98,345,297,
67.191.478
74,611,964
60537.062
-69.973.824
-76.589.556 1
-64,150262;
-51,168,770,
-36713.774,
-20.651.521
-472.600,791
■ 1 ' 1
190.966
198.638
206.619,
214,920
223.554
232.535
MA
132.682!
137.326'
142,132,
147.107'
152.256
62.771
65,956|
69,293!
72,787'
76.447;
60,260
98.644
78,395'
57,910!
36.213;
18.831
0
, -35.673
-I2,439j
11.383
34.575
57.617'
80,280
■40.856
i 1 ! :
! 9,967.497
10.367.941
1 0.784.473 1
11.217.739
11.668.412!
12,137.1901
MD
6.350.352
6.572.6151
6.802.6561
7.040.749!
7287,176'
7.542.227'
3.617.144
3.795,326;
3.981.816:
4.176.990;
4.381,236
4.594,963
4.857.730
3.869.7981
2,870.631
1.915.8561
976,062
55,541
-1.240,586
-74.472'
1. III. 186:
2.261.133:
3,405.174,
4,539.423
3,018.702
■
1.345.092
I.399.I3I
1.455.341
1,513,610
1,574,627
1.637.668
ME
1.203.034
1.245,140]
1.288,720
1,333,825
1.360509
1.428.826
142.059
153,992
166,622:
179,985
194.116
209.061
254,855
202.540l
149.615
98726
48650
0
-112,796
-48.549
17,006
81.259
145.468!
209,061
■514.281
,
119.900.157
I24.7l7.l46i
129,727,657
134.939.466
140.360.659;
145,999.648
Ml
73.669.687
76.248,126!
78,916,811
81.678,699
84.537.661
87.496,479'
46,230,470
48,469,020
50.810.847
53,260567
55,822,996
56,503,170
53,242,512
42,656.853
31.940174
21,547,579
12,174,535
3,068,429
-7.012.042
5,812,167
18,870,673:
31712.988
43,648,463
55,4I4,7_41
106.173,401
:
363.001.354
377.584,933
392754,408!
408,533,316
424,946.142'
442,016,353
MN
192,863769
199,614,000
206,600,490
213.831.506,
221.315.610!
229,061,657
170137,585
177.970.933
186,153,917
194,701.808
203.630.532
212,956,697
176,052,386
142,013.990
107.553,697
74,231.860
45.680144
17726213
47
The State-by-State Analysis: What Farmers Stand to Gain By Planting on Government Idled Acres
Under the Heritage Plan
1996
1997
1998
1999
—
' Total Net Farm Income from Added Acres Under the Heritage Plan
13,676,364
■7.C46,992
■21.394.647
-36 699 887
Additional Gross Income
206,241,000
223,252,685
236.866.299
251,213.430
MO Additional Cost of Farm Inputs
119,664.145
120,786,709
121,965.116
126233.895
Additional Net Income from Added Acres
66,579.655
102,465,976
114.901,183
124.979,535
41,929,024
60,204,600
74.906,566
92,557,597
Total Net Farm Income from Added Acres Under the Heritage Plan
44,650,831
42.261,376
39,994,617
32,421,938
1
MS
Additonal Gross Income
152,442,880
165.014.653
175,076,999
165,661,516
Additional Cost of Fami Inputs
120,315,700
121,444,375
122,629,199
126.921,221
MT
Additional Net Income from Added Acres
32,127,180
43,570.278;
52,447,801
58,760,296
Cost of Reduction in Deficiency Payments Under ttie Hentage Plan
36,455.795
53.484,836
66,819,743
87,987199
Total Net Farm Income from Added Acres Under the Heritage Plan
■4,328,615
■9.914,558
-14.371.942
-29,226,904
Additional Gross Income
i 245,898,959
266.177.939
282,409,070
299,514754
Additional Cost of Farm Inputs
144.535,619
145.891.501
147,314,833
152,470,652
Additional Net Income from Added Acres
Cost of Reduction in Defiaency Payments Under the Hentage Plan
101,363,340
47,081,373
120,286.438
69.678.546
135,094,238
30,222,562
147,043,902
102,043,934
Total Net Farm Income from Added Acres Under the Heritage Plan
54.281.967
50.607,892
54,871,676
44,999,968
1
NC
Additional Gross Income
55,576.573
60.159.904,
63,828,365
67,694,486
Additional Cost of Farm Inputs
53.548.987
54.051,327,
54,578,657
56,486,910
Additional Net Income from Added Acres
2.027.587
6.108,577;
9,249,707;
11,205,576
Cost of Reduction in Deficiency Payments Under the Heritage Plan
1 14.116.650
20,729,871:
25,876,099,
31,597,720
Total Net Farm Income from Added Acres Under the Heritage Plan
-12,069,06:
-14,621,294
■16,628,392
-20,392.144
Additional Gross Income
296,473,925
320923,759'
340,493,208
361,117,082
ND
Additional Cost of Fami Inputs
169,919,608
171,513,616!
173.186,919;
179,248,461
Additional Net Income from Added Acres
126,554,317
149,410,143
167306,289
181,868,621
Cost of Reduction in Defiaency Payments Under the Hentage Plan
94,437,442
139,007,840
162,215,876
206,629,940
Total Net Farm Income from Added Acres Under the Heritage Plan
. 32,116,874
10,402.304,
5,090,410
■24,761,319
NE
Additional Gross Income
1 357.620,216
387.112.708
410,718,260
435,595,707
Additional Cost of Farm Inputs
1 194,841.546
196,669,346
196,566,071
205,538,653
Additional Net Income from Added Acres
162,778,670
190,443,363
212,130,189
230,057,054
Cost of Reduction in Defiaency Payments Under the Heritage Plan
118,377,723
170,602,161
211,859,538,
250,439,144
Total Net Farm Income from Added Acres Under the Heritage Plan
44,400,941
19,841.201;
270,651
■20,362,090
Additional Gross Income
177,1901 191,802,
203,498;
215.824
NH
Additional Cost of Farm Inputs
138,029
139.323
140,633-
145.607
Additional Net Income from Added Acres
39,16
52.479;
62,815-
70,218
Cost of Reduction in Defiaency Payments Under the Heritage Plan
43,324
62.544'
77,620
89,137
Total Net Farm Income from Added Acres Under the Heritage Plan
■4,163
■10.066;
■15,004
-18,920
-
Addibonal Gross Income
2,724,063
; 2.948,713
3,128,521
3,316,017
NJ
Additional Cost of Fami Inputs
2,044,212
2,063,389
2,083.520
2.156,443
Additional Net Income from Added Acres
679,850
865,324
1.045,001
1,161,574
Cost of Reduction in Deficiency Payments Under the Hentage Plan
694,856
1,005,963
1.241.386
1,417,379
Total Net Farm Income from Added Acres Under the Heritage Plan
-15,006
-120.640
-196,385
-255,604
NM
Additional Gross Income
63,008,73-
: 68,204,987
72,364,025
76,747156
Additional Cost of Farni Inputs
40,460.01
40,839,566
41.238,001
42,661,331
Additional Net Income frx>m Added Acres
22.548,723
27,365,421
31.126.024
34,065,826
—
Cost of Reduction in Defiaency Payments Under the Heritage Plan
5,593,14.
8,128,295
10.162.635
12,995,612
Total Net Farm Income from Added Acres Under the Heritage Plan
16,955,57;
19,237.126
20,963,189
21,070.21:
Additional Gross Income
581.96
629.955
666,369
706,852
NV
Additional Cost of Farm Inputs
319,88
322.890
326,040
337,452
Additional Net Income from Added Acres
262,07
307.065
342,328
371,400
Cost of Reduction in Defiaency Payments Under the Heritage Plan
60,305, 96,223
86,714
84,720
Total Net Farm Income ftt>m Added Acres Under the Heritage Plan
201.767 210,842
255,615
266,680
48
The State-by-State Analysis: What Farmers Stand to Gain By Planting on Government Idled Acres
Under the Heritage Plan
2000
2001 :
2002
2003
2004
2005
Total
.5.9H.B0I
35.956,9421
76,600,221 _
__ 120.469.948^
157,950,387
195,230,484
527,828.0181
i 1 1
261,305.929
271,803,895'
282,723,617
294,082,038:
305,696,784
316186,167
MO
130,652.081
135,224.904'
139,957,775
144,856,296
149.926,268
155,173.687
130653.849
136.578,991
142,765,841
149,225740
155,970516
163.012,500
87,712.282
76,518,576,
61,438,202
46,420636
34,499,834
21,550158
42,911,566
60,060,4 15I
81,327,639
102,805,104,
121,470,682,
141,462,342
709.396.512
: 1
193,141,271
200,900,722^
208,971,908
217367,355
226100,066:
235.183,659
MS
131,363,463
135,961.185'
140,719,826
145,645,020
150742,596
156,018,586
61.777,806
64,939,537,
66.252,082
71,722,335,
75,357,493
79,165,073
99,233,411
100,350629
90,449.506
78,646,651
64,801,932
48.992,057
-37,455,603
-35,411,291'
-22,197,423
-6,924,317
10555,561
30,173,016
.119,102.077
1 ' ' 1
311,547.759
324.064,190!
337,083,469
350625,798
364,712,189
379,364,501
m
157.807.332
163.330.588
169,047,159
174,963,809
181,067543
187,425,607
153,740,428
160.733.6021
168,036,310
175,661,988
183,624,646
191,938,895
101,971,074
84,730,836 i
67,253,255
50,237,899
40,611,675
30,768,343
51,769,354
76,002,766!
100,783,056
125,424.089,
143,012,772
161,170552
862,924,091
1 ' ' 1
70,414,112
73,242,9991
76,1 85,537 i
79.246.29 1|
62,430,0 10(
85,741,636
NC
58,466,022
60,512,333
62,630,2651
64,622,324
67,091,105
69,439,294
11,948,090
12,730,666!
13,555,272
14,423,967:
15,336,905,
16302,342
29,543,296
25,305,401
20622,852
15,658,4741
10,747,039:
5.621,951
■17,595,206
-12,574,7351
-7,067,5801
-1,234,5071
4,591,866,
10,680,391
.86.930.663
1 ' ' 1
375,624,961
390715,694:
406412,697'
422,740327
439723,919,
457,389,828
ND
185,522,158
192,015,433
198,735,973,
205,691,732
212,690.943
220342,126
190102,803
198,700,261
207,676,723
217,046,594
226,832,976
237,047,702
204,376,259
169306,966
133.748,128
98.949,758
78,579,635
58,060274
.14,273,455
29,393,295
73,928,596
118,096,636,
148,253,341
178,967,428
557.216,310
453,095,765
471,298,887
490233,320
509,928,443
530414,819
551,724,234
NF
212,732,506
220.178,144
227,884,379
235,860332,
244,115,444
252,659,485
240363,258
251,120,743
262,348,941
274,068,111
286,299,375 i
299,064,749
214,377.438
171,693,340'
128,700.345
86,868,258:
52.703,162:
16,464,577
25.985,820
79,427,403'
133.648,596'
187,199,8531
233,596,2121
262,560173
986.568.760
• ' ' ' 1
224,495
233.514i
242,895;
252,654
262,804,
273,362
NH
150.703
155,9771
161,4371
167,087
172,935
176,968
73,792
77,5371
81,459
85,567
69,669:
94,375
73.22E
58,1971
42,989
28,367
13,979
0
564
19,340,
38,469
57,200'
75.890
94,375
237.68*
3.451.319
3.589,975,
3,734,203:
3.884,224,
4.040,273
4,202,591
N.I
2,231,916
2,310.035:
2,390,887
2,474.568
2.561.176
2,650,819.
1.219.400
1,279,940
1,343,316
1,409,656
1,479.0951
1.551,772
1.165.391
927,405!
686,681
456,014
228,998'
7,441
54.009
352,535i
656.635
953,643
1,250,097
1,544,331
4.223.416
79.830.473
83,037,663
86,373.701
89,843.764
93,453,237
97,207,72 1
NM
44,175,177
45,721,309
47,321,554
48,977.809
50692,032
52,466,253
35,655,296
37,316,354
39,052,146^
40865,955
42,761,205
44,741,468
12,545,575
10,615,239,
8,571,905,
6,420,247
5,052,036
3,250,975
23,109,721
26,701,115
30480242.
34,445,708
37,709,170
41,490,493
272,162.555
737,330
766,953
797,765
829,615
663,153
697,630
NV
349,263
361,487
374,139
387.234
400,767
414,614
388 068
405,4661
423,626
442,581
462,366
483,016
72,760
61,796'
50832
42,859
34,885
23,921
315,308
343,670
372,794
399,723
427,481
459,095
3,272.973
49
The State-by-State Analysis: What Farmers Stand to Gain By Planting on Government Idled Acres
Under the Heritage Plan
1996
1997
1998
1999
Additional Gross Income
21.224,972
26.222.776
27.821.801
29,506,984
NY
Additional Cost of Farm Inputs
26.738,659
26,989.493
27.252.805
28,206,653
Additional Net Income from Added Acres
■2,513.687
-766.718
568.996
1,300330
Cost of Reduction in Deficiency Payments Under the Hentage Plan
■11,428.399
12.872.428
■13.639.145
-^'m'Mr
18,587,758
■17.287.427
Total Net Farm Income from Added Acres Under ttie Heritage Plan
1
Additonal Gross Income
103.330.801
111.852,363
118.672.952
125.861.042
OH
Additional Cost of Farm Inputs
67,121.197
67.750,858
68.411.842
70.806.256
Additional Net Income from Added Acres
36.209.604
44,101,505
50.261.110
55.054.786
Cost of Reduction in Deficiency Payments Under tfie Hentage Plan
40.506.391
58,445,178
72.758.739
85.811.766
Total Net Farm Income from Added Acres Under the Heritage Plan
-4.296.788^
■14,343,674.
-22.497.628
-30.756.980
1
OK
Additional Gross Income
< 146.371.498;
158.442.572
168.104.162
178,286.330
Additional Cost of Farm Inputs
101.8668691
102.822,477'
103.825.624
107,459,520
Additional Net Income from Added Acres
44.504.628,
55.620.095
64.278.539
70,826,810
45.383.773:
65.615.733
82.233.450
110,697,261
Total Net Farm Income from Added Acres Under the Heritage Plan
■879.144,
-9.995.639
-17,954,911
-39,870,451
1
Additional Gross Income
90,025.520,
97.449.812
103.392.156
109,654,679
OR
Additional Cost of Fann Inputs
44,891.785
45.312.913
45.754.990
47.356,415
PA
Additional Net Income from Added Acres
45.133.735;
52.136.900
57.637.166
62.298.265
Cost of Reduction in Deficiency Payments Under the Heritage Plan
11.391.075
16588.664
20.041,169
26,441,317
Total Net Farm Income from Added Acres Under the Heritage Plan
33.742.660,
35.548.236
37.595,997
35,656,948
Additional Gross Income
17.982.4051
19.465.392
20.652.362,
21,903.288
Additional Cost of Farm Inputs
15.232.224
15.375.117
15.525.118
16.068.497
Additional Net Income from Added Acres
2.750.181
4.090.275
5,127.244
5.834.790
—
Cost of Reduction m Deficiency Payments Under the Hentage Plan
5.235.846!
7.570.823
-'W.h
10.766,909
■4,952,118
Total Net Farm Income from Added Acres Under the Heritage Plan
-2.485.666,
■3.480.549
lAdditional Gross Income
1.4901
1.612
1.711
1,814
Rl
lAdditional Cost of Farm Inputs
I.l60i
I.I7I
1.183
1.224
Additional Net Income from Added Acres
329
441
528
590
Cost of Reduction m Defiaency Payments Under the Hentage Plan
882,
1.273
1.584
1.814
Total Net Farm Income from Added Acres Under the Heritage Plan
■553 1
■832
-1.056
■1.224
: 1
sc
Additional Gross Income
49.820.196'
53.928.805
57.217.303
60.682.988
Additional Cost of Farm Inputs
58.202.312
58.748.305
59.321.460
61.397.711
Additional Net Income from Added Acres
■8.382.116,
■4.819.500
-2.104.157,
-714722
Cost of Reduction in Deficiency Payments Under the Heritage Plan
8.728.345:
12.836574
16.063.121
20.108.418
-
Total Net Farm Incoitw from Added Acres Under the Heritage Plan
! -17.110.461
-17.656.074
-18.167.278
-20.623.140
Additional Gross Income
212.124.938
229,618.617
243,620.416
258.376.648
SD
Additional Cost of Fann Inputs
136.129.751
137.406.778
138,747,332
143.603.489
Additional Net Income from Added Acres
75.995.1871
92.211.839
104,873,084
114.773.159
Cost of Reduction in Deficiency Payments Under the Hentage Plan
50.503.863
73.286.318
88,754,973
108.518.845
Total Net Farm Income from Added Acres Under the Heritaae Plan
25.491.324:
18.925.521
16118,110
6.254.314
:
Additional Gross Income
67.526.239 i
73.095.043
77,552,270
82.249.656
TN
Additional Cost of Fami Inputs
50.624.3011
51.099.205
51.597.734
53.403.654
~
Additional Net Income h-om Added Acres
16.901.938
21,995,839
25.954.536
28.846.002
Cost of Reduction in Defiaency Payments Under the Heritage Plan
13.365.670
19,934.604
25.072.315
31.925.212
Total Net Farm Income from Added Acres Under the Heritage Plan
3.536.269
2.061.234
882.221
-3.079,210
Additional Gross Income
814.241,1371
881.390.586
935.136.461
991.778.227
TX
Additional Cost of Farm Inputs
625.768.9431
631.639.252
637.801.586
660.124.642
Additional Net Income from Added Acres
188.472.194
249.751.334
297.334.675
331.653.585
136.781.929
199.600.714
249.049.119
321.783.365
Total Net Farm Income from Added Acres Under the Heritage Plan
51.690.265
50.150.620
48.285.756
9.870.22 1
Additional Gross Income
19.048.702
20.619.625
21.876,978
23.202.080
Ut
Additional Cost of Farni Inputs
13,835,095
13.964.881
14,101,124
14,594,663
50
The State-by-state Analysis: What Farmers Stand to Gain By Planting on Government Idled Acres
Under the Heritage Plan
2000
2002
2003
2004
2005
Total
30.692,427
31.925.495
33.208102
34.542,237,
35,929,972:
37,: 73,459
MY
29,193,886
30.2 1 5.672
3 1.273.22 !■
32,367,784^
33,500,656
34,(73,179
1,498,541
1. 709.823 1
1.934.881
2,174,454'
2,429,316
2,700,279
15,682,073
12.542.061
9.363.680
6,287,2651
3,456,433'
710,906
■14,183,533
-10.832.233'
-7.428.7991
-4,112,812;
-1,027,167;
1,989,373
-93.303,815
• 1
130,917,510
I36.177.I2I1
141.648.036
147,333,746'
153,258,030
159,415,224
DH
73,284,475
75.849.432
78.504.162
81,251,307;
34,095,621
87,038,967
57,633,035
60.327.689
63.143.875'
66,086,939
69,162,460,
72,376,256
73,773,308
59.1 70.590 1
44.385.680
30,030713,
17,248,861
4,362,558
1
-16,140,273
1,157,0991
18.758.195,
36,056,221,
51,913,599;
67,513,693,
87.363.47«
' 1 1 ■ : : 1
185,448,984
192,899,397,
200.649.1 30:
208,710,209]
217,095,141
225,316,939;
OK
111,220,604
ll5,113,325i
1 19.142.291 ;
123,312,2711
127,623,201
132,095,138'
74,228,380
77,786,072.
81.506.839,
35,397,937!
89,466,941
93.721,751,
113,696,868
95,260,727 1
76.136.356:
56,569,796
45,517,393;
34.2l3.978i
1
-39,468,488
-I7,474,655j
5.320.4331
23.323.141,
43,949,043;
59.507.773,
11,962,151
i 1 : , : ■ 1
114,060.056
118,642.419
123.408.878'
128.366.830
133,523,967
138.888.293'
OR
49.013.889
50.729.375
52.504.903
54.342.575
56,244,565
58.213.125
65.046.167
67.913.044,
70.903.975,
74.024.255,
77,279,402,
30.675.163
,
26.844.166
22.247.757'
1 7.582.420;
1 2.933.330!
10,426,392
7.966.342
1 38.202,001
45.665.287
53.321.555;
61.035.375;
66,353,010;
72,703,326
480,580,396
I ' : 1
22,783.252
23.698.570
24.650.660!
25.641.000,
26,671,127,
27,742,640
PA
16.630.895
17.212.976:
17.315,430'
1 3.433.970:
19,034,334;
19,752,236
6.152.358
6.485.593.
6,335,229,
7.202.029,
7,536,7931
7,990354
8.989.488
7175.6881
5,340,245,
3.570.397,
I.898I08|
271,332;
-2.837.130
-690.094!
1,494,984,
3.631.1321
_ 5J588.6851
7.719,022'
-111,222
! : ' ! : 1
1.887
1.963:
2,042'
2,124
2.2091
2,298'
Rl
1.267
I.3II
1,357,
1.405
1.454
1,505
620
6521
685,
719
755,
793
1.490
1.184!
875,
5771
284,
0
t
-870
-533:
-190'
142
471
793
-3,85?
! ■ ' ; ^ ! 1
63.120,928
65.656.811
68,294,573:
71.038.308,
73.892.272i
76,360,894,
sc
63,546,630
65.770.763
68,072,739
70.455.285,
72.92 1.220;
75,473,463,
-425,703
-113.952:
221,834
533.023
97l.052|
1,387,431
19,461,793
16.826.064
13,877,1711
1 0.694.09 1|
7.704.329'
4,562,942
-19,887.496
-I6.940.016l
-13,655,337;
-10.111.069,
-6.733.2781
-3,175,511
-144,259,66C
1 ■ ; . i ■ ■ 1
268.756.929
279.554.239.
290,785,331
302.467631
314.619.263;
327,259,097
SD
148.629.611
153.831.647:
159,215,755
164.788306
170555.897!
176,525,353
120127.319
125.722.592;
131,569,576
137.679.325
144.063.371;
1 50733,744
98.589.612
80.163.279,
61,519,935
43.276.837,
29.826.363
16,314,548
21.537.707
45.559.3 13,
70,049,640]
94.402.433:
114,237.004
134,419,196,
546,994,617
85.554.036
88.991.169,
92,566,390
96.285.244
100,153,504
104,177171
TN
55.272.782
57.207.330
59,209,536
61.281.922
63,426,789
65,646,727.
30,281.254
31.783.840,
33,356,804
35.003.323
36,726,715
38,530,445
32,282,773
1 28.979.560,
24,893,902
20.112.996
15,039,337
9,512,893
(
-2,001,520
! 2.804.280!
8,462,901;
14.890.327,
21,637,323^
29,017551
78,211.383
1 , ...
1.03 1.622.9 17
1.073.068.368'
1,116,178890
1. 161.021.377
1,207,665,410
1,256,183,368,
TX
683.229.004
707142.019
731,391,990
757.508.209
784,020,997
811,461.732:
348.393.913
365.926.349;
384,286,900
403.513,167
423,644,414
444.721.637
335.201.77-!
313.670879!
270235,246
222,162,284
179,706,050
128236.667
13.192.135
! 52.255.470
114,051,654,
181,350,833;
243,938,364
316.484.970
1.081.270,340
'
24.134.22:
25.103.816,
26,112,362,
27161,426
23,252,636'
29.337.686
or-
I5.I05.47«
15.634.168
16,181,364
16,747,712
17,333,882
17.940,568
51
The State-by-state Analysis: What Farmers Stand to Cain By Planting on Government Idled Acres
Under the Heritage Plan
1996
1997
199B
1999
Additional Net Income from Added Acres
Cost of Reduction in Defiaency Payments Under the Hentage Plan
Total Net Farm Income from Added Acres Under ttie Heritage Plan
5.213,607
2.006,213'
3.207.394
6.654,743
7,775,854
8,607,417
2,992,665
3.662.078
3,365,117
4,199,634
4,410,738
4.407783
Additional Gross Income
16.527,458
17,890,457
18,981.390
20,131,104
VA Additional Cost of Farm Inputs
16.200.607
16,352.584
16,512.121
17,090,045
Additional Net Income from Added Acres
326.852
1.537,874
2,469,269
3,041,059
Cost of Reduction in Deficiency Payments Under tfie Hentage Plan
4.504.552
6.507.561
8,116,931
9,765.184
Total Net Farm Income from Added Acres Under tfie Heritage Plan
■4.177,700.
■4.969.688,
-5,647.662
-6724.125
Additional Gross Income
1 481.231
520.917
552.682
VT Additional Cost of Fami Inputs
1 374,873
378.390;
382,081
395,454
Additional Net Income from Added Acres
! 106,358;
142.528
170,601
190,704
Cost of Reduction in Defiaency Payments Under the Heritage Plan
152,425:
220,045
273,788
313,605
Total Net Farm Income from Added Acres Under the Heritage Plan
-46,067 i
■77,517
-103,187
-122,901
Additional Gross Income
134,265.483
145,338.190
154.200.695
163.540721
WA Additional Cost of Farm Inputs
72.241.752
72.919.448:
73.630.857
76.207.937
Additional Net Income from Added Acres
62.023.732
72.418.742
80.569,837
87.332,784
32,590.295'
47.809.260
56,590,093,
73,423,746
Total Net Farm Income from Added Acres Under the Heritage Plan
29433.436,
24,609,482'
23.979,744
13,909.038
:
Additional Gross Income
i 104.561.8071
113,184,888,
120.086.733
127.360.457
Wl Additional Cost of Fami Inputs
78.126,7481
78,859,651
79.629.014;
82.416,029
Additional Net Income from Added Acres
26,435,0591
34.325.237l
40,457,7191
44,944.428
32,308,803
46.682.949'
57,715,289
66.261.308
Total Net Farm Income from Added Acres Under the Heritage Plan
-5,873,744,
■12.357.712:
-17,257,569
-21.316.880
Additional Gross Income
1.205.400
1.304.808
1.384,373
1.468,226
WV Additional Cost of Farm Inputs
1.592.848
1,607.790
1,623,476
1,680,298
Additional Net Income from Added Acres
-387,448
-302,982
-239,103
-212,072
Cost of Reduction in Deficiency Payments Under the Heritage Plan
1 470.803
679.602
844,776
978,264
Total Net Farm Income from Added Acres Under the Heritage Plan
-858,251
-982.585
-1,083,879
-1,190,337
Additonal Gross Income
14,087,663!
15.249,455;
16179,344'
17,159,336
WY lAdditional Cost of Fann Inputs
6,792,038
6,855,754!
6,922,640
7,164,932
Additional Net Income from Added Acres
7,295,624 :
8,393,701
9,256,704'
9,994,404
Cost of Reduction in Defiaency Payments Under the Hentage Plan
2,380,812
3.505,384
4,093,412
5,090,120
Total Net Fanm Income from Added Acres Under the Heritaqe Plan
4,914,812
4.888,3161
5,163,292
.4,904,284
U.S. New Net Income Under the Heritage Proposal
Additional Gross Income
4,014,585.558
4,052,246,194
4.091780,303
4.234.992.614
Additional Cost of Farm Inputs
2.076.034.326
2,542,824,438
2,905.447843
3.186.061758
AddiUonal Net Income from Added Acres
6.656.671.466
11,333,601,264'
13,037,600.432
14,752,350876
Cost of Reduction in Deficiency Payments Under the Hentage Plan
Total Net Farm Income from Added Acres Under the Heritage Plan
1.610.508.428
467.525.900,
2.329,694,074
213.130.364
2,864.845.626,
40.602.015,
3,537,045,131
-350,963,373
■
^te- Numbers may not add up due to rounding.
52
The State-by-State Analysis: What Farmers Stand to Gain By Planting on Government Idled Acres
Under the Heritage Plan
2000
2001
2002
2003
2004
2005
Total
9.028.7t7
9.469,648
9.930.998
10,413,714
10,918,754
1 1,4-, 7,1 18
4.163,961
3.465,308
2.757.525
2.077.324
1,683,202
1,2", 0,626
j 4,864.786}
6,004,339
7.173,473
8.336.390
9,235,553
10176,492
61.479.025
1 1
20,939.8721
21.781.131
22,656,188
23.566.400
24,513.180
25,497.997
VA 1 17.688.1971
1 8.307.2841
18.948,039,
19.611.220
20.297,613
21.006.029
; 3.251,675]
3.473.847'
3.708.149
3.955.160:
4.215.566,
4,489,968
j 8,677.3131
7.041.1 12
5.371.634
3.729.254
2,332.088!
970,025
1 -5.425.6381
-3.567.265.
-1.663.484 __
225.9261
1,863.4791
3.519.943
.26.546,214
1 1 1
609.707!
634.202,
659.681,
686.184,
713,751
742,426
VT
409.2951
423,620:
438.447
453,793
469,675]
486,114
200.4l2i
210,5821
221.234;
232.391]
244,076]
256.312,
257.6341
204,7491
151.2471
99.802
49.161
0
-57.2211
5.833!
69.988'
132.589'
194.8951
256.312
252.724
1
! 170.1 10.9701
176,945.1781
184.053.951
191,448,316
199.139.754
207.140.194,
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53
'm
National Association of State Departments of Agriculture
1156 15th Street. N. W. • Suite 1020 • W^SHl^CTON. DC 20005
Telephone: 202 / 296-96S0 • F-ix. 202/296-9686
OSITION STATEMENT
Testimony of
Richard T. McGuire, Commissioner
New York Department of Agriculture and Markets
on behalf of the
National Association of State Departments of Agriculture
before the
House Small Business Subcommittee on
Procurement, Exports and Business Opportunities
U.S. House of Representatives
May 17, 1995
re: Small Business Exports & Federal Agricultural Export Programs
Good morning. Thank you, Mr. Chairman, and members of the Subcommittee. I am Richard T. McGuire,
Commissioner of the New York Department of Agriculmre and Markets and Chairman of the Trade
Committee of the National Association of State Departments of Agriculmre (NASD A). It is a pleasure to
appear before this Subcommittee on behalf of NASDA to discuss how federal agriculttiral export programs
provide oppormnities for increased exports by small businesses in the United States. NASDA is the
nonprofit association of public officials representing the Commissioners, Secretaries and Directors of
Agriculmre in the fifty states and the territories of American Samoa, Guam, Puerto Rico, and the Virgin
Islands. As the chief state agriculmre officials, NASDA's members are keenly aware of the importance of
agriculmral exports to their state's and the nafion's economy.
Summary
Currently, the U.S. domestic market is not increasing fast enough to utilize the growing productivity made
possible by continued advances in production technology and support the economy of scale necessary to keep
farmers and ranchers fiscally viable. The fumre of American agriculmre depends on wise and sustainable
use of available resources, backed by a solid commitment from the United States government to protect,
maintain and increase the U.S. share of the world market for food and fiber. With about one in every three
acres of U.S. cropland producing for export, production and marketing decisions and government policy
must be based on global as well as local and national agriculmral conditions.
The U.S. is one of the worid's largest food exporters. In 1993, U.S. exports totaled $42.5 billion, second
only to the record set in 1981 . In 1993, 20 percent of U.S. agriculmral exports went to markets that impose
some form of nontariff trade barrier. Almost 60 percent of U.S. agricultural exports in 1993 faced
subsidized export competition. Many markets remain inaccessible to U.S. agriculmral exports.
nasda is a nonprofit association of public officials rspresentinc the commissioners.
Secretaries and Directors of Agriculture in the fiftt-^tates and four territories
54
Finding and maintaining export markets requires careful planning, expert and timely information, and a high
quality product from a reliable source. Even with all production and market variables met, U.S. producers
are often denied access to foreign markets by trade barriers, licensing schemes, complicated internal
systems, or simply, trade politics.
Passage of the North American Free Trade Agreement (NAFTA) and the Uruguay Round of the General
Agreement on Tariffs and Trade (GATT) has already and will continue to expand trade opportunities. Some
members of the GATT have indicated they are committed to considering further liberalization. GATT will
impose much needed discipline on member countries which might otherwise close markets, initiate internal
subsidies and subsidize exports. Even with these multinational agreements, however, help is needed to
increase and maintain the U.S. agricultural market presence. Other countries are stepping up their efforts
to gain and expand current foreign market shares, utilizing all possible provisions in these agreements.
Even with the signing of NAFTA and GATT, U.S. agriculture commodities face export challenges
throughout the world and at home. Bulk commodities have traditionally dominated U.S. exports. In 1992
high-value or value-added products (HVP) exceeded bulk exports. It is advantageous, from both a political
and economic point, to process greater quantities of bulk commodities within the U.S. Creating high-value
products results in increased demand for farmers, more processing, packaging and transportation jobs, and
more stable rural communities. The General Accounting Office (GAO) has found that significant barriers
exist to expanding HVP trade under existing program designs. Changes in export programs and new
incentives must be found if U.S. agriculmral exports are to survive at the current level or increase.
Current Export Programs
USDA and Congress have created export and assistance programs designed to accomplish multiple
objectives in domestic, trade, himianitarian and foreign policies. USDA uses four basic methods to increase
agricultural exports: price reductions through bonus payments; export credit; food aid; and promotional
assistance. Export assistance programs include:
• P.L. 480, also known as the Food For Peace program, primarily provides food aid.
• Enterprises for the Americas, established within the Department of the Treasury, allows the
President to reduce Title 1 debt for Latin American and Caribbean nations that meet certain
conditions.
• Food for Progress allows the U.S. to enter into agreements with private voluntary organizations,
nonprofits, cooperatives and emerging democracies. Funds can be used for private sector
development.
• Export Credit Programs includes GSM- 102 which guarantees repayment with up to three years to
finance export sales of privately owned stock and GSM- 103 which guarantees repayment of loans
between three and ten years that directly benefit U.S. farmers and credit guarantees to promote
agriculmral exports to emerging democracies.
55
• The Export Enhancement Program (EEP) initiated in 1985 enables U.S. exporters to meet
prevailing world prices for "targeted" agricultural commodities in markets lost to heavily subsidized
exports from the European Community.
• The Market Promotion Program (MPP) assists eligible organizations to expand export sales and
combat unfair foreign trade actions. Cost of the program is shared by the organizations and USDA.
• Barter allows USDA to provide Commodity Credit Corporation (CCC) commodities in exchange
for foreign products.
U.S. Food Export Showcase
For three successive years beginning in 1993, NASDA and FAS have co-sponsored a very effective
domestically based international trade event in Chicago. The U.S. Food Export Showcase (USFES) is held
aimually in conjunction with the Food Marketing Institute's (FMl) International Supermarket Industry
Convention and Exposition in Chicago. (FMI is a nonprofit association conducting programs in research,
education, industry relations, and public affairs on behalf of its 1,500 members — food retailers and
wholesalers and their customers in the U.S. and around the world.) FMl's convention and exposition are
the world's premier event for the supermarket industry. NASDA's USFES is specifically designed to
provide small and medium sized companies with a reasonably priced domestic forum to show their high
value food products to some of the world's most important buyers and importers. The supermarket industry
focus of FMI has proven to be the perfect partner for our efforts to provide USFES exhibitors with an
international audience which includes strength in numbers and in purchasing power.
In 1992, the last year FMI held their convention and exposition without a USFES component, international
attendance totaled about 4,000. In 1993 and 1994 international attendance at the combined event increased
to 5,000 and 5,500 respectively. (The numbers are even higher if we count international traders with
domestic addresses.) We expect that the numbers for the just completed 1995 event will be higher.
More importantly, independent surveys show that the 1993 and 1994 USFES events helped our more than
300 exhibitors export more than $400 million of American products including: grains and cereals,
confections, snack foods, fruits and vegetables, dairy products, meat, poultry, fish, seasonings, pet food,
bakery products and many more. This is good evidence that the partnership of NASDA, FAS and FMI has
provided an audience with outstanding purchasing power. Our surveys indicate that the buying influence
of our international visitors is extraordinarily high — 82 percent in 1993 and 88 percent in 1994.
One of the most important aspects of the USFES has been our success in making it accessible to small
companies interested in exporting. This access would not be possible without a program like MPP providing
the federal funds to help small and medium size companies participate. FMI's world class event has been
painstakingly constructed on the backs of large company exhibitors eager to stay in touch with their
supermarket buyers. The cost of a minimum sized exhibit space at FMI is about $5,000 unfurnished. The
cost of the completed project would be out of reach to many small companies.
USFES exhibit space with basic furnishings is available to our smaller exhibitors for less than half the basic
FMI cost. The following tables show that most of our participants are small in terms of employees and
revenues.
56
^fUMBERof
EMPLOYEES
1993, %
1994, %
1-19
29
25
20-49
10
14
50-99
10
11
100-249
21
16
250-499
9
10
500 or more
16
19
undefined
5
5
ANNUAL SALES
1993, %
1994, %
Less than $500,000
5
$500,000 to $999,999
6
$1,000,000 to $4,999,999
12
17
$5,000,000 to $9,999,999
11
$10,000,000 to $24,999,999
12
14
$25,000,000 to $49,999,999
6
$50,000,000 to $99,999,999
10
$100,000,000 or more
18
17
Undefined
20
20
We are pleased with the effectiveness of our partnership with FAS and with FMI, with the success of efforts
to attract a growing international audience, with the export sales generated, and with the fact that many of
these sales are enjoyed by small and mid-sized companies.
The partnership of NASDA and FAS has enabled an entirely new group of exhibitors to enjoy the benefits
of FMI's world class supermarket industry event. In addition to the cost saving opportunity, many of the
USFES exhibitors receive direct assistance through die efforts of state department of agriculture international
marketing personnel. My state of New York is one of many which has organized a pavilion and provided
a variety of services to our exhibitors.
To put the value of this small company oppominity in perspective, consider die following figures from the
Exhibit Surveys report on the 1994 U.S. Food Export Showcase.
"Thirty-eight percent of the exhibitors expect to generate export sales as a result of the show (54% in
1993). The average expected sale is nearly $1 million and the median is $200,000. Using the mean,
a projection of the total export sales generated as a result of the show is about $122 million. "
57
We believe that the future of exporting will be in the hands of a wide variety of energetic American
companies. We're particularly proud that our USFES event is able to provide a first or additional exporting
opportunity for many small American companies.
1995 Farm Bill
To ensure that the U.S. maintains and expands its share of the world market for food and fiber, in the 1995
Farm Bill Congress should authorize agriculmral export promotion and development programs and fund
them to the extent allowed under international treaties for the next five years.
AG-EXPORT
NASDA has suggested to Congress that the 1995 Farm Bill should create a new USDA export development
program — called AG-EXPORT — which will strategically coordinate federal, state and private-sector
efforts to make U.S. farmers and agribusinesses more competitive in international markets. Through this
program, the U.S. would maintain and expand its share of world markets for food and fiber products. The
AG-EXPORT program is designed to replace the Market Promotion Program (MPP). Congress has raised
a number of concerns with the MPP program — one of which is assuring that small businesses are the
companies using the program — which we have been addressed in the AG-EXPORT proposal.
The goal of AG-EXPORT should be to increase annual U.S. food and agricultural exports to $60 billion by
the year 2000. With an emphasis on value-added products, these expanded exports will create 500,000 new
jobs by the mrn of the century. Federal tax revenues will grow with more high-value exports and jobs in
rural and urban communities, resulting in low overall costs to the federal treasury and the U.S. taxpayers.
Industries, companies, and state/regional trade groups who successfully apply to the Foreign Agricultural
Service (FAS) should be able to utilize AG-EXPORT resources to carry out market research, industry
seminars, technical assistance, trade missions, trade shows (including overseas and domestic shows with
export themes), distributor development, trade and consumer promotions, information networks, and other
activities that will contribute to export market expansion. Multi-year marketing plans should be encouraged.
Once a marketing plan has been approved, however, participants should have the option of reallocating
resources among eligible categories to meet changing market conditions.
The focus of AG-EXPORT branded programs must be to assist small and new-to-export businesses and
grower cooperatives. There should also be a 50/50 match requirement (cash and in-kind) for participants
in any branded program. To provide a proper definition of a small agricultural business, the Small Business
Administration's definitions of small firms should be reviewed and adjusted, if necessary, to reflect current
conditions in U.S. agricultural production, food processing and other export-related sectors of agribusiness.
Participants should be asked to make a five-year commitment to export development in target markets, at
which time they should graduate from the program. Participant associations should be required to certify
that AG-EXPORT funds will supplement, not replace, private-sector expendimres.
AG-EXPORT programs should be closely coordinated with FAS overseas posts. Joint strategic planning
of marketing programs among FAS posts and AG-EXPORT participants should be encouraged. AG-
EXPORT programs will complement the trade policy and export finance programs of USDA and other
federal agencies. State regional trade groups would be in a position to coordinate export programs with the
one-stop export centers in their respecfive regions.
58
Congress should fund the AG-EXPORT program at a level of $200 million per year for five years for all
food and agricultural products and commodities, including seafood, forest products, and processed foods
and beverages. Three-fourths of this annual appropriation shall be devoted to export programs for high-
value food and agricultural products and services. There may also be an opportunity to provide an umbrella
approach combining the AG-EXPORT program and the Foreign Market Development (FMD) cooperator
program under the same appropriations line item as long as a certain percent of the fiinds are committed to
the FMD program.
Renewed FAS Focus
The 1995 Farm Bill should require the Secretary of Agriculture to develop a renewed focus for FAS
activities on the export of food and fiber through the development of a strategic long-range plan that requires
the involvement of the production and processing industries. There should be an emphasis on matching
products with potential foreign markets and on moving value-added products into new export markets.
Export development plans should recognize and encourage use of new technologies and encourage their use
to match products with targeted markets. Every effort should be made to expand technological growth and
incorporate new technologies into production and processing industries. The Secretary should establish an
industry-interagency working group, that includes the production and processing industries, to focus on
export market development. The interagency working group should be directed to develop a world wide
strategic plan for finding, financing and matching products to market needs.
Conclusion
Modification and continuation of these important export programs will allow American agriculnire to
maintain and increase its role in international marketing of food and fiber. With access to the tools to reach
international markets, the American farmer will remain viable and the American public will be assured of
the continuation of a reasonably priced food supply. World market demand will be more accurately and
efficiently met by American producers using the most modem technology and information available to
service world markets. As the American farmer and rancher becomes more economically stable and income
is in line with production there will be more, inexpensive food available to feed a hungry world.
59
STATEMENT OF
THE AMERICAN FARM BUREAU FEDERATION
TO THE
SMALL BUSINESS COMMITTEE
SUBCOMMITTEE ON
PROCUREMENT, EXPORTS AND BUSINESS OPPORTUNITIES
Representative Donald Manzullo, Chairman
Presented by
Linda Reinhardt
Chairman AFBF Women's Committee
May 17, 1995
Thank you for this opportunity to testify. Mr. Chairman and distinguished
subcomminee members, my name is Linda Reinhardt I am chair of the American Farm
Bureau Women's Committee. My husband and I are farmers/stockmen in southeast,Kansas. I
grew up on a farm and have used the programs and services of the USDA ever since my
youth, as a 4-H Club member through the Extension program.
We raise soybeans, milo, wheat, and alfalfa. We have a small cow herd and
background cattle. My husband served on the Kansas State Board of Agriculture for nine
years. We now call this the Dept. of Agriculture in Kansas.
The American Farm Bureau Federation, with a membership of over 4.4 million family
members, is the nation's largest organization representing farmers and ranchers. Farm Bureau
is not a cooperator organization under the Foreign Market Development program (I^MD) of
the Foreign Agricultural Service (FAS) and receives no funding under the Market Promotion
Program (MPP). However, the Farm Bureau strongly supports the FAS export programs as
being vital to the future economic health of our producer members and the country's
economy.
Like the MPP program, the Foreign Market Development program is especially
important as farmers become more reliant on the international market for income. In the
intemational marketplace, U.S. farmers will continue to confront substantial subsidies from
the European Union and other developed market countries who are expected to utilize all
GATT legal programs to the fullest The federal market development and promotion
programs are at least a partial offset to these continued EU export subsidies.
The farm community is very proud of its economic contribution to our nation's
economy and especially the opportunity we provide for small businesses. In today's world,
the health and vitality of small businesses is more important than ever. Small business is the
60
job creating engine of our economy and currently helps create almost 75% of all new jobs for
Americans. As farmers we are pan of the small business community and look forward to
working with small businesses to help create new jobs.
The Chamber of Commerce calculates that each $50,000 of revenue provided by a
successful state or federal export program creates one new American job. For example, the
current Market Promotion Program (MPP), administered by the Foreign Agricultural Service
of the Department of Agriculture, is responsible for the direct creation of approximately 2,000
jobs and the indirect creation of another 3,000 for a grand total of 5,000 American jobs.
Given the importance of small business, the majority of these jobs would be created
for the types of firms deemed important by this committee. This jobs figure may not sound
like a gigantic number, but just like each small business in America, when added to other
strong programs the final tally becomes quite significant. In short, we need to continue
strong export programs that have proven to be successful. These programs keep rural
America and small business growing and strong.
In my home state of Kansas, agriculture is the number one industry and contributes
approximately $7 billion in commodity marketings annually. Our industry benefits many of
the family farms in Kansas and impacts each of our towns and small businesses.
USDA statistics indicate that Kansas ranks sixth nationally for agricultural exports at
approximately $2 billion per year for die past two years. Food and kindred product
processing (value-added) is the second largest employment industry group in the state. Our
state Market Promotion Program (MPP) relies on help from the federal government to
survive. A full 60% of the companies responding to a recent market promotion survey are
considered small companies reporting sales of $500,000 or less. The FAS/MPP program has
allowed the private sector to parmer with the U.S. government to pursue and develop new
business opportunities in foreign markets.
MPP embodies the type of cooperative, cost shared programs the country needs to
create jobs here at home, strengthen the economy and help American agriculture and small
value-adding companies establish long-term trading relations in world markets.
During the past tiiree fiscal years (1992-1994), the Kansas Department of Agriculture
has conducted 47 individual major foreign marketing activities which have produced more
than $7 million in first time new sales for Kansas food products. This does not include
ongoing sales of basic commodities. The success of this program would not have been
possible without the help of USDA export programs. The use of federal matching funds has
made it possible for Kansas to generate this additional business and has also aided in keeping
the price of food products steady. It is estimated that for every dollar invested in the export
programs for agriculture, exports rose by $16. Sixteen dollars for every $1 spent is a solid
return on your investment!
We are confident our strategy in Kansas and the future direction of enhancing these
programs is correct. Last fiscal year, four Kansas companies were provided assistance in
61
developing their applications and marketing plans for the MPP program. Allocations ranged
from $150,000 to $35,000; the company size included a small business with just 220
employees. Based on this experience the Department significantiy expanded our assistance to
help more companies access the MPP program. We will continue to develop state export
market development projects Uiat work with otiier government and private programs. Alone,
we may fail. But togetiier, we will succeed.
Overall, the farm community believes that higher living standards tiiroughout the
world depend on mutually beneficial trade among nations. We urge that trade and other
economic policies be developed that promote rather tiian retard the growth in worid trade.
We support adequate funding for die Export Enhancement program (EEP), Market Promotion
Program (MPP) and Dairy Export Incentive Program (DEIP) to retain and expand our foreign
export markets. All GATT legal export promotion and development programs must be fully
funded to enable us to maintain a place in international markets for our products and to
continue to create jobs here at home. Strong export programs will keep our economy healthy
and provide new jobs for Americans.
According to the World Trade Organization (WTO) total worid exports rose by 9
percent during 1994. This is the largest percent gain in almost 20 years and increased the
value of worid trade to over $4 trillion for tiie year. Current export figures tell us that die
export programs administered by die Department of Agriculture are working. Total exports of
agriculture products from the United States rose from $42.5 billion in 1993 to $43.5 in fiscal
1994. Led by GATT and NAFTA, U.S. exports of agricultural products are projected by
USDA to rise from $43.5 billion in fiscal 1994 to $68 billion by 2005 - a gain of 56.6
percent. By 2005, die U.S. will be running a $25 billion ag trade surplus widi the rest of the
world. We do not believe any odier segment of the economy can show such positive returns
for investment of our dollars.
Your commitment to continue investment in USDA's export programs will benefit not
only die agricultural industry, but also the American economy and the small business
community. In 1994, die year die Foreign Agricultural Service (FAS) began die small
business preference, over 500 small companies benefitted from die government's investment
in FAS programs. According to die USDA, the number of jobs created per billion dollars of
agricultural exports is about 18,0(X). Many of diese jobs are created in small businesses.
Export programs are an investment in die future of die U.S. and create jobs at home
both on the farm and for small businesses. The programs run both here at home and abroad
dirough die attache and trade offices of USDA are critical to die continued growdi in
agricultural exports. I have had die opportunity to visit numerous Trade Offices in die
Asian and European Countries. I have participated in one USDA Asian Trade Mission and
one American Farm Bureau women's trade mission to Europe. The USDA Trade Offices have
been very helpful to us as we have gathered infortnation about agriculture in the country and
how promotion of U.S. products is conducted.
Five years ago I attended the Gastronord Trade Show in Stockholm, Sweden. I had a
first hand experience of seeing American product promotions at a foreign trade show. I
90-898 0-95
62
particularly remember the rice, popcorn and Cajun spice promotion.
Visiting USDA offices and seeing firsthand how USDA programs are working to
promote American products around the world made me proud of these programs that help
promote my farm products. These programs must remain within the Department of
Agriculture where they are free of the political overtones of State Department activities.
Even more importantly, I believe the industry is best served by those individuals working for
USDA whose main focus is market development. The FAS employees in these posts also
have a knowledge of agriculture and its unique market needs and advantages. FAS, through
USDA, is best positioned to help us promote the highest quality, safest food in the world.
As this testimony indicates, the MPP and other government export programs in the
FAS budget are a key to the future of agricultural exports and to the growth of jobs in small
businesses. Thank you for keeping these programs strong. The major benefactors well be the
small businesses and small farmers of America.
Additional factors to consider:
The branded export programs play a vital role in foreign market development. These
programs help companies enter new markets and allows them to introduce new products in
existing markets where company resources are limited. In many cases, the branded program
has meant the difference between a successful U.S. company reaching out to foreign trade or
simply staying home.
Over seventeen percent of U.S. jobs are food related. The U.S. consumer spends less than 10
percent of their income on food. America produces more agricultural products (food and
fiber) than she can consume. To protect the availability of low cost food and clothing for our
people, new export markets must be developed and current markets expanded.
Exporting is the key to profitability for American agriculture and related small businesses,
and to maintaining a safe and secure food supply for the nation.
Responding to the administration's commitment to streamline government programs, new
MPP regulations were published on February 1, that increased flexibility and simplified and
clarified program requirements for the participants. The new rule reflects public comment
and changes required by die Omnibus Budget Reconciliation Act of 1993. Specific changes
in the final rule include:
Small businesses seeking MPP fixnds will receive priority assistance;
U.S. exporters no longer need to show that a U.S. agricultural commodity
faces an unfair trade practice in an overseas market;
The application process is explained in step-by-step detail;
Application and allocation approval criteria are clarified;
Paperwork requirements are reduced;
Procedures for appealing compliance findings are added; and
Program evaluation requirements are clarified and simplified.
In response to GAO and OMB, the regulations have also been tightened with regards to
funding and additionality and evaluation (export additionality). For funding and additionality,
requirements have been added for the participant to provide justification, upon request, to
demonstrate "additionality". For evaluation, reference was added to the Government
Performance and Results Act (GPRA) in the activity plan and evaluation sections. The
critical point is that language now appears in the rule which states that "a participant that can
demonstrate additional sales compared to a representative base period,. ..will have met the
overall objective of the GPRA and the need for evaluation."
Statement by August
Administrator
Foreign Agricultural Service
U.S. Department of Agriculture
Before the
Subcommittee on Procurement, Exports and Business Opportunities
House Small Business Committee
May 17, 1995
Mr. Chairman and members of the Subcommittee, I appreciate this opportunity to
discuss the Department of Agriculture's (USD A) export assistance efforts for small
businesses. Today's topic combines two top priorities of USDA's Foreign Agricultural
Service - increasing exports of U.S. agricultural products and the involvement of small
businesses, in both rural and urban areas, in the export market.
Before I discuss the programs of FAS and how we work with small businesses, let me
address the issue of federal support for agricultural export promotion programs. Because
"food security" has long been an issue of vital interest to most governments, the agricultural
sectors of virtually every nation of the world have received special attention. Ensuring an
abundant food supply for U.S. consumers has long been an objective of our government
policy as well. Consequently, virtually all of the domestic support and export promotion
programs for U.S. agriculture are an outgrowth of, and are directly linked to, maintaining a
strong agricultural and food sector which, comprising 16% of our Gross-Domestic Product
(GDP), is the largest sector of our nation's economy.
A major component of maintaining a strong agricultural sector is maintaining strong
commodity prices. Agricultural export promotion helps to increase the price fanners receive
for their products, and thus reduces the cost of domestic commodity price and income
support programs. For example, one very general rule of thumb is that for each one cent
increase in the U.S. price of com, Commodity Credit Corporation (CCC) outlays for the
65
domestic support program for com can decrease by as much as $50 million. For wheat, a
similar price increase can lower CCC outlays by as much as $20 million. Thus, agricultural
exports can help reduce domestic program outlays.
Our competitors have put in place multi-billion dollar programs to support the
production and export of their agricultural goods. The countries of the European Union
(EU) will spend nearly $50 billion this year in domestic and export support payments for
agriculture (including $1.6 billion in charges from last year's budget). In contrast, the
President's February budget projected total CCC outlays in 1995 at $10.6 billion, and then
declining to $9. 1 billion in 1996. The EU is the chief subsidizer of agricultural exports,
with estimated spending of $11.5 billion in 1993 and appropriations of $9.3 billion for 1994
and 1995. To unilaterally cut farm program spending when our overseas competitors are
spending five times as much as we are here in the United States is short sighted. President
Clinton emphasized this point when he said that he has worked too hard on the GATT
agreement to "unilaterally disarm" on farm programs.
I should also point out that USDA expenditures to develop markets for U.S.
agricultural goods are not out of line with similar expenditures for other domestic sectors.
Over half of the fiscal year 1994 trade promotion activities budget listed for agriculture in
the October 1994 report of the Trade Promotion Coordinating Committee (TPCC), is used to
combat foreign subsidies. This is comprised of CCC expenditures for the Export
Enhancement Program and the Dairy Export Incentive Program. These programs are
integrally related to the U.S. domestic price-support programs. Other funding includes
international food assistance (P.L.-480, Title I), and export credit guarantee programs that
66
are used to meet the agricultural credits offered by other exporters and to fecilitate export
trade to developing countries. Once you account for these expenditures, which serve various
objectives other than market development, expenditures for agricultural trade promotion fall
well below the 50 percent level cited in the Subcommittee's letter of invitation. The TPCC
Report correctly states that USDA expenditures for developing markets for U.S. agricultural
goods and for providing international counseling and export assistance services totalled about
$160 million in 1994, with the 1995 request totalling about $140 million.
Importance of Agricultural Exports
Now let me turn to our efforts on behalf of small businesses. The Department,
through FAS, is working diligently to help small-scale U.S. producers, processors, and
exporters compete in world agricultural trade.
Agricultural exports contribute to farmer income and create employment both on and
off farm. Let me cite just a few statistics to show the importance of agricultural trade to
U.S. farmers and the economy as a whole.
Production from more than a third of U.S. cropland is exported. Last year, U.S.
agricultural exports generated more than three-quarters of a million jobs and generated an
additional $60 billion in support services to harvest, process, package, store, transport, and
market the products. That adds up to over $100 billion of U.S. economic activity related to
farm exports. Dollar for dollar, we export more com than coal, more meat than cosmetics,
more fhiits and vegetables than steel, iron, and aluminum combined. Among the major U.S.
industries, agriculture is the second largest positive contributor to the U.S. merchandise trade
balance, generating a trade surplus projected at $20 billion this year.
67
One area where we are seeing particularly strong growth is in the export of high-
value products. "High-value products" refers to those agricultural products with value added
through processing, (such as soybean and other processed oils and many consumer-ready
products) and those that require special handling or shipping (such as fresh fruit.) This is
also the area where the number of small businesses participating in our programs is
blossoming. High-value products today represent two-thirds of total world agricultural trade,
up from 54 percent in 1985, and this share is projected to climb to 75 percent by 1998. This
is the growth sector in world agricultural trade - the future for U.S. agricultural exports.
High-value product exports generate income for farmers who produce the raw materials, as
well as generate farm employment. In addition, high-value product exports also support
thousands of off-farm jobs, such as jobs in processing and shipping.
Fytyry Prpspeyts an J Cyrrgnt ActivftiCS
The future for U.S. agricultural exports will be made even brighter as countries
implement the Uruguay Round Agreement under the GATT. Studies suggest that the
increase in world income as a result of this agreement could be as much as $5 trillion over
10 years. This income growth wall increase the demand for agricultural products,
particularly for income-sensitive, high-value products like meat, fruits, vegetables, and other
specialty crops, thereby improving prospects for U.S. exports.
We expect American agriculture to benefit greatly from the Uruguay Round's
disciplines on export subsidies as well. The export subsidy limits will help us to get at
hidden European Union processing subsidies that^ve them an unfair edge in the high-value
area. However, U.S. market development programs, the Market Promotion Program (MPP)
and the Foreign Market Development Cooperator Program (FMD), are not export subsidies
that are required to be reduced under the Uruguay Round Agreement, and, therefore, are not
subject to the export subsidy reductions required by the Agreement. The President's budget
for FY 1996 fulfills the Administrations's commitment to Congress to increase program
levels for "greenbox" and other GATT-consistent export promotion and related programs.
Assistance for Small and New-to-Market Companies
The Market Promotion Program (MPP) plays an instrumental role in our effort to
assist American agriculture and our processors in competing internationally. We are
increasing our assistance to small-size and new-to market export companies. Most of these
small companies receive funding from FAS on a cost-share basis through nonprofit trade
organizations and four State-Regional Trade Groups comprised of State Departments of
Agriculture.
The four State-Regional Trade Groups - Mid-America International Agri-Trade
Council (MIATCO), the Eastern U.S. Agricultural and Food Export Council (EUSAFEC),
the Western U.S. Agricultural Trade Association (WUSATA) and the Southern U.S. Trade
Association (SUSTA) - support FAS' efforts to coordinate international marketing programs
for processed foods and other regional agricultural products. These partnerships combine the
resources of the private sector and State Departments of Agriculture with program and
financial resources of FAS and the CCC to expand exports of U.S. agricultural products and
to educate companies in export marketing. Working with trade and regional organizations
helps us reach those that can benefit most from export promotion assistance-namely, small
business.
In addition, many agricultural cooperatives comprised of small-sized growers
participate in the program. Without these cooperatives, many growers would not otherwise
be able to compete in the marketplace and would not participate in any international market
promotion effort. Some 20,000 family farm members of these cooperatives benefit from
MPP assistance.
Another aspect of MPP that I would like to mention are the recent changes in
program regulations made by this Administration. These changes are an example of this
Administration's commitment to streamlining government programs, helping U.S. exporters
particularly small businesses, break into and hold onto export markets. These new
regulations include a greater emphasis on assisting small businesses and cooperatives,
reducing paperwork requirements and simplifying application procedures. At the same time,
we have listened carefully to the program's critics and established performance measurements
for the program. We have also imposed new standards aimed at limiting the time that MPP
may be used to promote a single product in a particular market.
MPP funds have also been used to expand outreach efforts. Since 1992, FAS has
approved the use of MPP funds for educational seminars targeiting small and economically
disadvantaged businesses. This on-going effort is being conducted in coordination with the
four State Regional Trade Groups.
Last year, the State Regional Trade Groups conducted over 25 educational seminars
targeting small and economically disadvantaged businesses. Among the hundreds of
businesses in all regions of the United States and Puerto Rico that were reached by the
seminars, about 100 companies were projected to become new MPP applicants. Over 100
70
export seminars have been conducted in 45 states as a result of this program.
CCC's export credit guarantee programs, as well as our export subsidy programs, are
open to businesses of any size; there are no minimum levels for export transactions. Under
our Dairy Export Incentive Program (DEIP), we have worked closely with the U.S. dairy
industry to encourage participation in the program. We have made presentations at industry
meetings and conferences and have conducted numerous one-on-one meetings with potential
participants. As a result of this effort, the number of exporters who have participated in the
program has grown from eight in 1991 to 57 in May 1995.
We have also just announced changes in the eligibility requirements for U.S.
companies to participate in the Export Enhancement Program and DEIP. Effective May 31,
interested parties will no longer have to demonstrate prior export experience in order to
participate. This will assist companies new to export trade in using these programs, we
anticipate that most of these new companies wUl be small businesses.
Increasing Qutreach
During my tenure as the FAS Administrator, I have worked diligently to expand our
outreach efforts. If we are serious about the role that exports must play in the health of the
U.S. agricultural, fish and forest products industries, then we must work harder to assist
current and potential exporters.
In my first eight months on the job, we have held export seminars across the country
to reach out to small and medium-size firms with the potential to enter the export market. I
have been impressed by the level of interest in the export market that I have seen from
Vermont to Georgia, from West Virginia to Washington. Clearly, small businesses are
71
strong advocates for continued export market development and a perfect example of how the
economic benefits of exports reach deep into local communities.
Conclusion
I think I can best highlight USDA-FAS export assistance by giving you a few
examples of how USDA's export promotion programs help small businesses and the
communities where they are located.
Nfilk Specialties Company employs 180 people at Dundee, Huntley, and Hampshire,
Illinois. They participate in the MPP through one of the State Regional Trading Groups. In
the four years that they have received MPP fiinds, the company has doubled its export sales.
According to the firm's director of International Sales and Marketing, these additional export
sales have provided more job security to curroit employees, and the firm has hired eight
additional employees. The company has purchased additional input supplies, benefiting U.S.
agricultural producers and decreasing their reliance on domestic programs. The company has
spent $4 of its own money for every MPP dollar received.
Hill's Pet Nutrition, a pet food manufacturer in Topeka, Kansas, has seen its export
sales rise to nearly half of its annual sales with the help of MPP funds. Hill's has
participated in the MPP since 1990. In 1993, the company spent just over $132,000 in MPP
funds to advertise its products in Japan. As a result of that advertising campaign. Hill's
export sales to Japan jumped 11 percent in one year. Hill's employs 297 people in its
Kansas plant and expects to hire at least eight new employees because of its MPP success.
In addition, Hill's purchase of agricultural inputs!, most of which originate from Kansas or
other Midwestern states, will increase in response to the increase in export sales. " For
72
example, half of the $5 million in Hill's yearly soy meal purchases originates firom Kansas.
Of course, not all small businesses are located in rural -areas. Rubschlager Baking
Corporation, a wholesale bakery in Chicago, has achieved a 56 percent increase in its export
sales while participating in the MPP. In 1993, Rubschlager used $2,200 in MPP funding and
an equal amount of its own funds to market a line of cocktail breads in the Canadian retail
market. The funds were used to attend Canadian food trade shows and to organize retail
store demonstrations. As a result of these activities, Rubschlager's export sales to Canada
have climbed from $91,000 in 1992 to over $142,000 in 1994. The firm expects to hire an
additional 2 to 3 employees. The company estimates that its yearly purchases of flour and
other agricultural inputs will grow 10 percent to almost $1 million by the end of 1995.
Ontario International is a wholesale vegetable broker located in Syracuse, New York.
The firm has used MPP funds to promote the sale of green cauliflower, celery and broccoli
to Sweden. The company works with local supermarkets to have in-store displays with
tastings and point-of-sale materials containing recipes. From 1992 to 1993, Ontario's export
sales increased 88 percent to over half a million doUars.
TreeTop, Incorporated, of Saleh, Washington, is a farmer cooperative that has used
the MPP to successfully expand its export markets. In 1993, TreeTop used $55,000 in MPP
matching funds to promote its products in China. Sales rose from $186,000 in 1992 to
nearly $408,000 in 1993, a 1 19 percent increase. In the same year, $37,000 in MPP
matching funds were used for promotion in Mexico. Sales to Mexico rose from about
$30,000 in 1992 to $482,000 in 1993, a one-year gain equal to 12 times the amount of MPP
expenditures.
73
Mr. Chairman, these examples illustrate how U.S. agriculture is inextricably linked to
the global economy. Today, events around the world — weather in China, consumer demand
in Russia, a trade policy difference with Canada, the dollar's fall against the yen or the
Mexican peso's fall against the U.S. dollar - can have as much impact on a company in
Dundee, Illinois as events in Washington, D.C.
In just the next 60 minutes, around $5-1/2 million in U.S. agricultural products ~
grains, oilseeds, cotton, meats, vegetables, snack foods, you name it - will be consigned for
export to foreign markets. That's what this nation's producers and processors export, on
average, every hour, 24 hours a day, 365 days a year to more than 180 countries around the
world. And a growing proportion of that is coming firom our nation's small businesses.
When workers in a small Shenandoah, Virginia, processing plant separate chicken
parts, the breast meat may be heading to Baltimore, the leg quarters to Moscow, the chicken
feet (paws) to Hong Kong, and other parts for premium pet food to Mexico. Agriculture is a
global market.
As small businesses spring up and look to the growing export market in addition to
the mature domestic market, we must make sure the opportunities to take advantage of these
markets are there. It is clear that some of the greatest and most promising opportunities
today and in the years ahead are in exports.
Mr. Chairman, that concludes my testimony. I would be happy to answer any
questions.
74
DONA1.0A.MANZULL0 EVA ClAVTON. No«th Cmoun.
CongrtfiB of the Bnitcd States
luiuse of Heprtstncatiou
iiHdi CongrtBS
Comniittee on ^mall TSnmm
^bcommintc on procirtmnii. £i|io(U, and JBoBmcBi Gpporainidcs
)B-5t5 Kaabom t\mt GIfict Bmldmg
May 18, 1995
The Honorable August Schumacher, Jr.
Administrator
Foreign Agricultural Service
Room 5071, South Agriculture Building
14th Street & Independence Avenue, S.W.
Washington, D.C. 20250
Dear Mr. Schumacher:
Thank you for taking the time out of your busy schedule to
testify yesterday before the House Small Business Subcommittee on
Procurement, Exports, and Business Opportunities. I would like
to take this opportunity to ask several additional questions that
will be submitted for the record.
1) Can you please describe to the Subcommittee how the FAS came
up with its 1996 budget request for agriculture export promotion
programs.
a) Did you meet with your counterparts from the Trade
Promotion Coordinating Committee (TPCC) as you developed your
budget request?
b) If yes, did the TPCC come up with an overall budget
figure and the 19 members of the TPCC divide up that amount?
c) If no, did each member of the TPCC devise its own budget
request through regular departmental channels to OMB outside of
the TPCC framework?
2) In general, how often do you meet with the TPCC? When was
the last TPCC meeting you attended?
3) In your oral testimony, you suggested that the Subcommittee
should not count taxpayer dollars set aside to combat foreign
export subsidies as part of export promotion. Yet, when
comparing the 1996 budget request (source: pages 163 and 164 of
the Analytical Perspectives volume) for the USDA under the
75
classification of "Providing Information, Counseling, and Export-
Assistance Services;" and "Developing Foreign Markets," with
those agencies serving the non-agriculture, commercial sector
(Department of Commerce, the Export-Import Bank, the Small
Business Administration, and the Trade Development Agency) , they
are very similar (agriculture requested $201,865 million;
commercial agencies requested $222,045 million).
a) How did the TPCC come up with this budget request where
agriculture, accounting for nearly 10 percent of total U.S.
exports receives 47.6 percent of the export promotion funding
while other agencies, accounting for the other 90 percent of
total U.S. exports, receives only 52.3 percent of the federal
government's export promotion funding?
4) The Congressional Research Service reports that wheat
receives 80 percent of the EPP bonus payments; three large agri-
business firms receive 49 percent of all EPP bonuses; and EEP
sales have primarily gone to only four countries. Would you
recommend any changes in this area to help small farmers,
especially those who grow a commodity other than wheat who wish
to sell beyond the former Soviet Union, Egypt, China, and
Algeria?
Thank you for your kind attention to the questions of the
Subcommittee. Please forward your response to my staff director,
Phil Eskeland, in Room B363 of the Rayburn House Office Building,
by June 9 .
Donald Manzullo
Chairman
76
United States Foreign
Department Agricultural
of Agriculture Service
JUN 1 3 1535
Honorable Donald ManzuUo
Chainnan
Subcommittee on Procurement, Exports, and
Business Opportunities
Committee on Small Business
B-363 Raybura House Office Building
Washington, D.C. 20515
Dear Mr. Chairman:
Thank you for giving me an opportunity to testify before the House
Small Business Subcommittee on Procurement, Exports, and Business
Opportunities on May 17. The Foreign Agricultural Service is pleased to
have had an opportunity to contribute to your hearings.
We are also pleased to provide the enclosed answers to your
foUowup questions which you posed in your letter of May 18.
ft S(5mimacher, Jr.
[istrator
l^»
Foreign Agncultural Service
IS an Agency ol the
United Stales Deparlfnent of Agncufture
77
QUESTIONS FROM THE HOUSE SMALL BUSINESS
SUBCOMMITTEE HEARING
QUESTION: Can you describe to the Subcommittee how the FAS came
up with its 1996 budget request for agriculture export promotion
programs. Did you meet with your counterparts from the Trade
Promotion Coordinating Committee (TPCC) as you developed your
budget request?
ANSWER; USDA has been very active in the TPCC process in
developing uniform information on the trade promotion budgets of
numerous government agencies. This information in turn was
published in the October, 1994 TPCC report to Congress. USDA
participated in all of the TPCC budget -related sessions, insuring
the inclusion and accuracy of agency export promotion budgets in
such categories as "Information, Counseling, and Export -
Assistance Services".
QUESTION; If yes, did the TPCC come up with an overall budget
figure and the 19 members of the TPCC divide up that amount?
ANSWER; The TPCC found that while the concept of a unified
federal budget for trade promotion activities proved quite
interesting, there are presently technical and budgetary
difficulties in developing and implementing such a budget. A
select TPCC budget working group is now trying to address at
least one of these issues - the development of government -wide
uniform performance measures for the export promotion programs.
QUESTION; If no, did each member of the TPCC devise its own
budget request through regular departmental channels to 0MB
outside of the TPCC framework?
ANSWER ; The Department's budget submission to 0MB was the
culmination of a comprehensive review and decision-making process
within the Department which reflects the Secretary of
Agriculture's priorities for funding in FY 1996. It represents
numerous decisions and tradeoffs among the many, diverse programs
which the Department administers and reflects the Secretary's
priorities and objectives within the funding levels established
for USDA in FY 1996. USDA's recommendations also reflect the
unique characteristics of the agriculture sector, such as the
high proportion of domestic production which is exported and the
close linkages between the operational and costs of the domestic
agriculture programs and exports.
78
QUESTION; In general, how often do you meet with the TPCC? When
was the last meeting you attended?
ANSWER : USDA representatives, ranging from the Secretary to
related FAS support staff, have attended all of the TPCC budget
meetings pertaining to USDA's export promotion interests. There
are now over 15 on- going TPCC working groups requiring some level
of agency participation, and at least one meets weekly. I have
taken the opportunity to attend select TPCC budget sessions
during the past few months, and will attend more as the issues
dictate.
QUESTION: In your oral testimony you suggested that the
Subcommittee should not count taxpayer dollars set aside to
combat foreign export subsidies as part of export promotion. Yet
when comparing the 19 9 6 budget request for the USDA under the
classification of "Providing Information, Counseling, and Export-
Assistance Services;" and "Developing Foreign Markets," with
those agencies serving non-agriculture, commercial sector
they are very similar
How did the TPCC come up with this budget request where
agriculture, accounting for nearly 10 percent of total U.S.
exports receives 47.6 percent of the export promotion funding
while other agencies, accounting for the other 90 percent of
total U.S. exports, receives only 52.3 percent of the federal
government's export promotion funding?
ANSWER: The inclusion of export subsidies under the TPCC
definition of trade promotion, resulted, we feel, in an over-
representation of USDA programs in the TPCC budget summary. In
the process of developing the unified budget information, it
became clear that the trade promotion budgets for different
agencies focus on activities designed to counter market
imperfections specific to their sectors. The bulk of USDA's
trade promotion budget is used to combat foreign export subsidies
which had skewed trade patterns. Unlike manufactured goods,
agricultural products were effectively excluded from GATT
disciplines affecting trade until the recent Uruguay Round. In
light of this situation, our competitors had put in place
multibillion dollar programs to support the export of their
agricultural goods. Therefore, over half of the trade promotion
expenditures listed for U.S. agriculture ($1.2 billion of the
approximately $2 billion) are used to combat foreign subsidies
particularly those of the European Union.
Under the TPCC approach, a program was classified as promoting
trade and included in the unified budget if the program's primary
or secondary mission was to facilitate the development,
maintenance, or increase of U.S. exports of goods and services.
79
The "trade promotion" definition used for the FY 1996 TPCC budget
submission is much more narrow than the term "export related"
used in FY 1995. The USDA argued that many USDA programs such as
EEP and PL 480 Title 1 serve multiple objectives such as trade
policy and humanitarian assistance respectively in addition to
export development, and should not be counted as totally "trade
promotion" activities. The end result was the inclusion of a
footnote on page 106 of the October, 1994 TPCC Report to Congress
which denotes that "...while USDA spends approximately $2
billion on "trade promotion" .... it is important to acknowledge
the complexity of these programs, especially their other multiple
objectives (domestic policy, export development, and humanitarian
assistance) .
QUESTION: The Congressional Research Service reports that wheat
receives 80 percent of the EEP bonus payments; three large agri-
business firms receive 49 percent of all EEP bonuses; and EEP
sales have primarily gone to only four countries. Would you
recommend any changes in this area to help small farmers,
especially those who grow a commodity other than wheat who wish
to sell beyond the former Soviet Union, Egypt, China and Algeria?
ANSWER: Under GATT, the United States is required to reduce all
subsidized commodity exports from a historical base. Thus, it is
not possible for the United States to start subsidizing exports
of one commodity at a greater rate than in the past. Even if
there were no expenditures on wheat subsidies, the money saved
could not be spent on greater subsidized exports of other
commodities .
The reason a large percentage of EEP subsidies have been used for
wheat is because it is one of the commodities most heavily
subsidized by our competitors and has generally suffered the
largest reduction in export volume due to subsidized competition.
Furthermore, although there have been large EEP sales to four or
five markets, there have been many sales to over thirty other
markets. It has simply been the case that four or five of the
largest markets in the world have also been among the markets
most difficult to compete in because of subsidized competition;
thus they have required a larger proportion of EEP subsidies.
The benefit from the EEP bonuses really goes to the farmers and
not to individual exporters. As evidence of this, producer
groups, representing individual farmers, have strongly supported
EEP, while exporter association groups have generally tended to
oppose the EEP. The reason individual US farmers benefit is
because EEP facilitates US exports, thereby maintaining demand
and supporting domestic price levels. Without EEP, exports would
decrease and prices for all farmers, big or small, would fall.
80
One of the reasons exporters have not always favored EEP is
because bonuses only make up the difference between US costs and
world costs, leaving little room for profit, especially with
competitive bidding procedures under EEP. In fact, one of the
three companies who have received a large portion of EEP
subsidies recently sold its huge network of grain elevators in
the United States due mainly to low profits on exports. Since
exporters generally bid competitively under the EEP program, an
individual company's share of US exports is not greatly different
than without subsidies, where the lowest cost companies would
export the largest amounts.
81
CRS Report for Congress
Export Enhancement Program:
Background and Current Issues
Lenore Sek
Specialist in International Trade aind Finance
Environment and Natural Resources PoUcy Division
March 15, 1995
CRS
1 Congress
lional Research Service • 1
[Tie Library of Congress 1
lillllll
Export Enhancement Program:
Background and Current Issues
SUMMARY
The Export Enhancement Program (EEP) was established in 1985 with the
purpose of countering unfair foreign trade practices. Under EEP, the
Commodity Credit Corporation (CCC) of the U.S. Department of Agriculture
(USDA) offers "bonuses" to exporters to help U.S. agricultural exports compete
with subsidized exports of foreign countries. Bonuses were in the form of
certificates for CCC-owned commodities at first, but have been paid out in cash
since the 1990 farm bill allowed cash pa3mients.
The benefits of the EEP program are somewhat concentrated regarding
commodity, exporter, and country of import. Wheat sales receive about four-
fifths of EEP bonus payments. Three U.S. exporting firms account for about
half of all EEP bonuses. And in recent years, most program sales have been to
the same four countries.
The most important recent development affecting EEP was the negotiation
of limits on export subsidies as part of the Uruguay Round multilateral trade
agreement. The trade agreement places limits on the financial assistance that
governments can provide for exports and on the quantity of exports that can
receive such assistance. Based on the agreement, subsidy outlays must drop 36
percent and the quantity subsidized must drop by 21 percent over six years.
These commitments will require substantial cuts by the Congress in the EEP
program over the six -year period.
Whether the EEP program should be cut more than required by the trade
agreement or even be terminated is a topic of debate as Congress faces a 1995
farm bill and pressure for deficit reduction. On February 15, 1995, Senator
Richard Lugar, Chairman of the Senate Agriculture, Nutrition, and Forestry
Committee, proposed ending the program. He said that if reduced FederaJ
spending was the goal of Congress, then ending the EEP program would be a
step toward this goal.
President Clinton supports continuation of the EEP program in his FY
1996 budget proposal. He put forward a funding level of $958.7 million in FY
1996, which is the maximum allowed under the Uruguay Round trade agreement
and is actually an increase over the FY 1995 appropriation of $800 million.
The 104th Congress will consider the question of whether the EEP program
will continue, and if so, at what funding level within the context of the budget
and omnibus farm legislation. Several other questions might be considered as
well. For example, should the EEP program be restructured to focus on markets
with long-term potential? Should EEP and the other export subsidy programs
be reorganized, perhaps into one, comprehensive export subsidy program? As
EEP funding decreases under the Uruguay Round commitments, should funds
be shifted into other, permitted export programs such as the USDA Market
Promotion Program?
CONTENTS
THE EXPORT ENHANCEMENT PROGRAM 1
THE URUGUAY ROUND AGRICULTURE AGREEMENT AND
THE EEP PROGRAM 7
The Trade Agreement 7
The Implementing Legislation 8
LEGISLATIVE ISSUES RELATED TO THE EEP PROGRAM 9
UST OF TABLES
Table 1. Program Levels for the Export Enhancement Program
from FY 1985 to FY 1995 3
Table 2. Bonus Payments Under the Export Enhancement Program,
by Commodity, from FY 1991 to FY 1994 4
Table 3. Bonus Payments Under the Elxport Enhancement Program,
by Country of Sale, from FY 1991 to FY 1994 6
Table 4. U.S. Commitments for Wheat/Flour Under
the Uruguay Round 8
UST OF FIGURES
Figure 1. Program Levels for the Export Enhancement Program
from FY 1985 to FY 1995 3
Figure 2. Bonus Payments Under the Export Enhancement Program,
by Commodity, from FY 1991 to FY 1994 4
Figure 3. Bonus Payments Under the Export Enhancement Program,
by Country of Sale, from FY 1991 to FY 1994 6
84
Export Enhancement Program:
Background and Current Issues'
THE EXPORT ENHANCEMENT PROGRAM
The Export Enhancement Program (EEP) was estabhshed under the Food
Security Act of 1985 (P.L. 99-198; the 1985 Farm Bill) with the principal
purpose of helping U.S. agricultural commodities compete in the world
marketplace. U.S. agricultural exports had peaked around 1980 and were
declining. The U.S. share of world agricultural exports was becoming smaller.
This decline was due in part to U.S. monetary and agricultural policies.
The U.S. Federal Reserve Board acted to raise U.S. interest rates, which caused
the dollar to appreciate. The higher value for the dollar relative to foreign
currencies made U.S. agricultural exports more expensive relative to other
countries' exports. A second policy that hurt U.S. exports was the high price-
support levels set in 1981 legislation. Those support levels pushed domestic
prices well above world prices and allowed foreign suppliers to underbid U.S.
suppliers.
The decline of U.S. agricultural exports also was due to developments
overseas. Developing countries were reducing imports because of severe debt
problems. The European Community (now the European Union) was pursuing
an agricultural policy that promoted production beyond domestic consumption,
causing it to move from a net importer of agricultural goods to a net exporter.
A result of these changes was growth in the stock of Government-owned
commodities. Thus, with a large stockpile on hand and domestic producers
complaining about foreign subsidies, the Government decided to offer
commodities to U.S. exporters at a relatively low cost to enhance sales.
The 1985 Farm Bill directed the U.S. Department of Agriculture (USDA)
to provide commodities owned by the Commodity Credit Corporation (CCC) to
U.S. exporters as bonuses for the purpose of developing export markets.
(Bonuses are now in the form of cash.) The 1985 legislation stated that the
program was to offset: (1) the adverse affects of foreign subsidies; (2) the
adverse effects of U.S. price support levels that were above prices of competitors;
and (3) fluctuations in the dollar exchange rate. Some analysts also say that the
export subsidy program was a bargaining tool to compel the Europeans to
participate more seriously in multilateral trade negotiations.
' David M. Bearden, Environment and Natural Resources Policy Division, provided
both production and research assistance in the preparation of this report.
85
Administration of the program is somewhat complicated.^ Industry
representatives, USDA personnel, and others make recommendations to the
USDA Foreign Agricultural Service (FAS) concerning commodities and countries
to target under the EEP program. FAS specialists examine the
recommendations in light of market data and legal requirements. An
interagency body then reviews the recommendations. FAS issues invitations to
exporters to "bid" for bonuses: exporters negotiate sales and prices with
importers, calculate how much bonus is necessary to meet that price, and submit
the bonus and price to FAS. FAS awards bonuses based on the most competitive
bids and on the amount of funding available.
When the EEP program was established in 1985, it was authorized for five
years at a level of no less than $325 million annually. The Food, Agriculture,
Conservation, and Trade Act of 1990 (P.L. 101-624; the 1990 Farm Bill)
reauthorized the program for five more years and raised the minimum level to
$500 million annually. Last year, the program was reauthorized through the
year 2001 as part of legislation implementing the Uruguay Round trade
agreements (P.L. 103-456). When the program first began, bonuses were
available only in the form of certificates redeemable for CCC commodities. By
1990, however, CCC stocks had dropped significantly. The 1990 Farm Act
provided that the CCC could give bonuses in the form of agricultural
commodities or cash payments. Bonus payments shifted completely to cash soon
after.
Table 1 and figure 1, on page 3, show EEP program levels since the
program began. Program levels generally have been in the range of $800 million
to $1.15 billion, except for the start of the program and a dip in 1989-90. The
current (FY 1995) appropriation is $800 million. Future funding, however, is
expected to fall because of commitments under the Uruguay Round trade
agreement (see next section).
Subsidies on exports of the EEP program accrue principally to the wheat
sector. Wheat represented 77 percent of all EEP bonus payments in FY 1994
and represented even higher proportions in preceding years (see table 2 and
figure 2 on page 4). In distant second, third, and fourth places were feed grains,
wheat flour, and vegetable oil, respectively. Other commodities that were
subsidized since FY 1991 were rice, frozen poultry, eggs, bfirley malt, canned
peaches, and fi-ozen pork.
2 This paragraph draws from U.S. General Accounting Office. High-Value Product
Sales are Limited in Export Enhancement Program; Report to the Honorable Dan
Glickman, House of Representatives. GAO/RCED-93-101,i^ril 1993. Washington, 1993.
p. 3-5.
86
Table 1. Program Levels for the Export Enhancement Program
from Fiscal Years 1985 to 1995 (Appropriation) |
Fiscal Year
Program Levels ($)
1985
22,500,000
1986
256.300,000
1987
927,800,000
1988
1,013,700,000
1989
338,800,000
1990
311,800,000
1991
916,600,000
1992
968,200,000
1993
967,300,000
1994
1,149,700,000
1995 (Appropriation)
800,000,000
Source: Data for FY 1985-1994 provided by the US Department of Agriculture,
Foreign Agricultural Service, CCC Operations Division. Data for FY 1995 appropriations
is from PL. 103-330, section 721.
Figurel
Program Levels for the Export Enhancement Program
from Fiscal Years 1985 to 1995 (Appropriation)
.200-
millloM of doIlM
.000-
•00-
"^^
\
-"-^z^^
^^i
V
,'
\
1
600-
1
7
J
:x...i
1M8 1900 1990 1991 1992 1993 1994 1995
87
1 Table 2. Bonus PaymenU Under the Export Enhancement Program, by Commodity 1
from Fiscal Yean 1991 to 1904 |
Commodity
FY 1991
FY 1992
FY 1993
FY 1994 1
Amount (t)
%
Amount (t)
%
Amount («)
%
Amount (t)
%
Whe^t
767.702,185
8376
813.192,598
83 99
774,825.767
80 10
890.511.305
77 46
Fe«d Grains
74,414,097
812
54,319,688
561
43.324,191
4 48
90.170,309
784
Wheat Flour
38,223.8«8
4 17
25,428,457
263
78,21Z885
809
78,068.564
6 79
Vegetable Oil
14,195,641
155
30,212,213
3 12
35,747,107
3 70
29,805.449
259
Rice
4,091,380
045
23,438,097
242
13,308,374
138
2,309,215
020
FroMn Poultry
10,405,223
114
14,406,096
149
4,456,808
046
20.661,730
180
Eggs
4,811,701
052
4,885,634
050
12,683,587
131
14,972,147
130
Barley Malt
2.755,116
030
2.093.500
022
4,373,005
045
9.560.260
083
Canned Peaches
0
000
209.679
002
346,198
004
0
000
Froien Pork
0
0 00
0
000
0
000
13,630.247
119
Total
916,599,231
100 00
968,198,566
100 00
967,277,923
100 00
1,149.694,225
100 00
US Department of Agriculture. Foreign Agricultural Service, CCC Operations Division
Bonus Payments
Under the Export Enhancement Program, by Commodity,
from Rscal Vlears 1991 to 1994
millions of dollars
1.200
H|
«
nan
■H
'"'"■"""'■"^
•00 -
aoo -
I
"B"
-|^::::|
400 -
200 -
iW
^
^t_
^^4^
id m
I FkMir BvsgMaMa Oil ■o«ar
88
The EEP bonuses are a sizeable portion of the total value of all overseas
sales made with EEP assistance. They were an average of 26 percent of the
total value of sales made with EEP assistance in FY 1993 and 27 percent the
year before. (FY 1993 data are the most recent available. USDA no longer
reports the value of total sales under EEP.)' The size of the bonus relative to
sales value varies by commodity. In FY 1993, bonuses for flour and frozen
poultry were each 44 percent of total sales value, while in contrast, bonuses for
canned peaches, rice, and vegetable oil were 12 percent, 16 percent, and 19
percent of total sales value. These same commodities were on the high and low
ends the previous year as well. Bonuses for wheat, the major EEP commodity,
were 25 percent of total sales value in FY 1993 and 27 percent in FY 1992.
Bonuses are higher for value-added, or more processed, commodities than for
bulk commodities.
A high percent of total exports of individual commodities are sometimes
exported under the EEP program. A few selected cases will illustrate. In FY
1994, exports under EEP were 61 percent of total exports for wheat, 54 percent
for wheat flour, and 22 percent for vegetable oil.
Not only have EEP bonuses and sales been concentrated among a few
commodities, they also have been used by a small number of exporters. Last
year, an appropriations subcommittee asked USDA officials to rank exporters
by amount awarded since the start of the EEP program.* The USDA reported
that three large exporters -- Cargill Inc., Continental Grain Company, and Louis
Dreyfus Corporation -- were the leading recipients, accounting for 19 percent,
16 percent, and 14 percent of EEP bonuses, respectively, or combined, nearly
half of all EEP bonuses ever awarded. The USDA also reported that another
131 companies had received bonus awards under EEP, but none accounted for
more than 4 percent of EEP bonuses.
EEP sales are made to a large number of countries, but four -- the former
Soviet Union (FSU), Egypt, China, and Algeria -- have accounted for major
shares of EEP bonus payments in recent years (see table 3 and figure 3 on page
6). During the FY 1991 to FY 1994 period, these four countries accounted for
43 percent to 74 percent of annual sales under the EEP program. Their
individual shares varied from year to year. In FY 1991, China accounted for the
largest share (26 percent); in FY 1992, the FSU had the largest share (38
percent, more than 32 "other countries" combined); in FY 1993, three of the four
countries had almost the same share (12 percent); and in FY 1994, Egypt had
the largest share (23 percent).
' Bonuses were 30% of the total value of sales under EEP from 1985 to 1992. See
U.S. CJeneral Accounting Office. High-Value SaUs are Limited in Export Enhancement
Program, p. 23.
* House. Committee on Appropriations. Subcommittee on Agriculture, Rural
Development, Food and Drug Administration, and Related Agencies. Agriculture, Rural
Development, Food and Drug Administration, and Related Agencies Appropriations for
1995. Hearings, March 24, 1994. 103d Congress, 2d session. Washington, U.S. (}ovt.
Print. Off., 1994. pgs. 209-214.
89
' Table 3. Bonus PaymenU Under Ihe Export Enhancement Program, by Country of Sale 1
from Ftacal Yearg 1991 to 1994 [
Country
FY 1991
FY 1992
FY 1993
FY 1994 1
Amount (»)
*
Amount (t)
%
Amount ($)
%
Amount (t)
%
Algena
94,8*5,404
10 35
56,350,972
582
55,695.116
5 76
110,571,500
9 62
China
244,410,712
26 66
91,632,534
9 46
119.194.832
1232
109,457.202
9 52
Egypt
83,798.723
9 14
196,766,380
20 32
123.307.806
1275
266,718,995
23 20
rsu
146,461.786
1598
369.171,145
38 13
117.069.916
12 10
62,462351
543
Subtotal
569,556,625
6214
713.921,031
73 74
415.267.670
4293
549,210,048
47 77
Other Countries
347,042,606
37 86
254.277,535
26 26
552.010.253
5707
600,484,177
52 23
Grand Total
916.599,231
100 00
968,198,566
100 00
967.277.923
100 00
1,149,694,225
100 00
Source: US Departn
; of Agriculture. Foreign Agricultural Service. CCC Open
Under the Export Enhancement Program, by Country of Sale
from Fiscal Years 1991 to 19S4
90
THE URUGUAY ROUND AGRICULTURE AGREEMENT AND
THE EEP PROGRAM
The Trade Agreement
In April 1994, after many years of negotiation, over 100 countries signed
a comprehensive package of trade agreements to lower trade barriers and reduce
discriminatory practices. Those negotiations, called the Uruguay Round, covered
a broad range of issues. One of the most important, and a priority of the United
States, was reform of trade practices that distort agricultural trade.
When the negotiations began in 1986, the United States had pressed for the
elimination of all agricultural export subsidies and import barriers. The result
fell short of this ambitious goal, but it did place definite limits on agricultural
trade-distorting practices.* For export subsidies, the agreement prescribed that
over a six -year period, outlays for export subsidies must fall by 36 percent and
the quantity of subsidized exports must fall by 21 percent.^ Cuts will be made
by commodity. The base for calculating the cuts will be the 1986-90 average;
however, the starting point for the cuts can be either the 1986-1990 average or
the 1991-92 average, whichever is higher.
Table 4, on page 8, illustrates the U.S. export subsidy reduction
commitment for wheat, the major EEP-assisted commodity. (Note that the
wheat commodity group includes wheat flour.) The starting point for the
reductions is the 1991-92 average of $845.8 million because it is higher than the
1986-90 average.^ At the end of six years, budget outlays to subsidize wheat
exports can be no higher than $363.8 million (the 1986-90 average of $568.5
million less 36 percent). The maximum outlay for wheat export subsidies the
first year of reduction will be $765.5 million and outlays for wheat will decrease
by $80.3 million each year until year 6.
* For information on the agriciiltural provisions, see U.S. Libraiy of Congress.
Congressional Research Service. Agriculture in the Uruguay Round: An Assessment, by
Charles E. Hanrahan. CRS Report 94-582 S. July 19, 1994. 10 p.
* Developing countries are given different treatment. They must reduce such outlays
by 24% and output by 14% over a ten-year period.
'' In the United States, budget outlay commitments for all commodities will be
implemented by fiscal year beginning October 1 1995. Quantitative commitments wiU
be iniplemented by marketing year beginning July 1 1995.
91
Table 4. U.S. Commitments for Wheat/Flour Under the Uruguay Round |
Budget Outlays ($ million)
Quantity (million metric tons) |
Base
Commitment
Base
Commitment |
1986-90
1991-92
Year 1
Year 6
1986-90
1991-92
Year 1
Year 6
$5685
$8458
$765.5
$363.8
18.4
21.4
202
145
Source: Message from President Clinton. Uruguay Round Trade Agreements, Texts of Agreements,
Implementing Bill Statement of Administrative Action, and Required Supporting Statements. House
Document 103-316, vol. 2. 103rd Congress, 2nd Session. September 27, 1994. pp. 3845 and 3929.
Table 4 also includes the commitments for the quantity of subsidized wheat
exports. The starting level for reductions will be the 1991-92 average of 21.4
million metric tons. The final level will be 14.5 million metric tons (the 1986-
1990 average of 18.4 million metric tons less 21 percent). The annual reduction
is 1.1 million metric tons, so the United States will be limited to a maximum of
20.2 million metric tons in subsidized exports of wheat in year 1.
The trade agreement includes further provisions that place limits on export
subsidies. First, the agreement stipulates that governments may not provide
export subsidies that are not in conformance with the agreement and national
commitments. Thus, governments may not begin new subsidy programs.
Second, the agreement asserts that governments may not circumvent the
restrictions on export subsidies, nor may they use noncommercial transactions
to circumvent the rules. In other words, countries may not shift subsidies into
food aid or other programs to get around the export subsidy restrictions.
The Uruguay Round agreement also provides for continuing talks on
agricultural reform. Countries agreed that beginning one year before the
implementation period is over (or, in five years), they would initiate negotiations
to continue the process of reducing agricultural support. The long-term
objective of such talks is "substantial progressive reductions in support and
protection resulting in fundamental reform."
The Implementing Legislation
Legislation to implement the Uruguay Round trade agreements was enacted
late in 1994 as the Uruguay Round Agreements Act (P.L. 103-465). The
legislation made statutory changes that were necessary for the agreements to
take effect and included other, related provisions.
Title IV of the Act (Agriculture-Related Provisions) reauthorized the EEP
program through the year 2001 and continued program authority at the current
level of at least $500 million annually. It directed the CCC to cany out the EEP
program "...to encourage the commercial sale of United States agricultural
commodities in world markets at competitive prices" and specified that program
92
activities "...shall not be limited to responses to unfair trade practices." It
directed the CCC to administer the program in a manner consistent with the
obligations of the Uruguay Round agreements. Among these obligations were
the ceilings on export subsidy programs.
The Senate Committee on Agriculture, Nutrition, and Forestry stated in its
report on the implementing bill that it expects the Administration to fully
utilize export programs to benefit agriculture producers.* One reason the
Committee gave for this mandate was that the European Union (EU) had higher
ceilings than the United States, and thus U.S. exporters had a continuing need
for protection from subsidized competition. Another reason was that the
agreement stipulated that further negotiations would begin in five years and the
United States should continue to use subsidies to induce the EU to agree on
further reductions.
LEGISLATIVE ISSUES RELATED TO THE EEP PROGRAM
The leading issue related to EEP is whether the program will continue, and
if so, at what level of funding. On February 15, 1995, Senate Agriculture
Committee Chairman Richard Lugar proposed terminating the EEP program.
He estimated that this action would save $3.4 billion over five years. That
saving is based on the maximum but declining outlays allowed under the
Uruguay Round trade agreement. Chairman Lugar said that these cuts, plus
other savings from reducing target prices for crop programs, would save almost
$15 billion from agricultural programs over five years. USDA officials and some
Members who represent farm States responded that ending the program would
have harmful effects. For example, Senator Kent Conrad of North Dakota
predicted that such reductions would cause a decrease in farm output and
disastrously low prices.'
President Clinton proposed continuing the EEP program at the maximum
allowed level in his FY 1996 budget package. He proposed a funding level of
$958.7 million in FY 1996, which is higher than the FY 1995 appropriation of
$800 million. The strikingly different proposals of Senator Lugar and President
Clinton suggest that funding for the EEP program will be controversial.
Apart from funding, another important issue is whether the EEP program
should be restructured. Any restructuring probably would be considered during
* U.S. Congress. Committee on Finance. Committee on Agrioilture, Nutrition, and
Forestry. Committee on Governmental Affairs. Uruguay Round Agreements Act. Joint
report to accompany S. 2467. November 22, 1994. Report 103-412. 103d Congress, 2d
session, p. 212-213. The House Committee on Agriculture did not report the
implementing bill.
' Abbott, Charles. Farm Cuts Too Steep for Safety, US Official Says. Reuters,
February 16, 1995. 5:27 PET.
93
debate on the 1995 farm bill.'" First, should the program itself be
restructured? The Uruguay Round bill eliminated the requirement that the
EEP program be used to discourage unfair foreign practices. It also directed
that the implementation of the program should be sensitive to markets. Greater
flexibility could improve the program in some respects. The program might be
directed to emerging markets or to foreign markets with strong growth
potential.
Second, should EEP and the other export programs be reorganized
completely? One suggestion is to roll EEP and the other export subsidy
programs" into one super subsidy program with an improved strategy to meet
foreign competition.
Third, should funds be shifted among the export support programs? Many
agriculture groups have argued that future cuts in export subsidies should be
offset with increases in allowed programs. These allowed, or "greenbox,"
programs include export credits and market-promotion programs. In the FY
1996 proposal, President Clinton proposed increasing funds for "greenbox"
activities by $600 million over 5 years.
A final issue is the relationship between the EEP program and foreign
relations policy. Some critics have claimed that EEP funds are used to gain
political influence in other countries. The Congress might consider the merits
of this claim and the relative effectiveness of agricultural export subsidies for
this purpose.
'** For further information on the 1995 farm bill, see U.S. Library of Congress.
Congressional Research Service. 1995 Farm Bill Issues, coordinated by Jean Yavis
Jones. CRS Report 95-219. January 31, 1994. 65 p.
' ' Other expxjrt programs include the Dairy Export Incentive Program (DEEP), the
Cottonseed Oil Assistance Program (COAP), and the Sunflowerseed Oil Assistance
Program (SOAP).
90-898 0-95-4
94
TABLE 10-1. U.S. GOVERNMENT TRADE PROMOTION EXPENDITURES BY CLASSIFICATION i
(Budget auVwcity in tiousands)
•CM
199(au<lg«
tOltl
1*93
1M(
IW
132^7
149.910
W»S
147^
D«pat»n«nl o( Comrwc*
39^18
43 443
42.386
38905
TnD» Dw.lopm.ni Agency
_
Eipod-lmpoft Bank
Overseas Pnvale Investnenl CoipouDon
_
Smal Busness Admnstralion
Depanmeni ol Suie
6i114
74312
7^9b6
74687
US. Wcxmalion Agency
_
OepartTMTt o( Agncullur.
6.524
6.585
6.673
7530
U.S. Trade Repcesenlative
20.492
21150
20.949
20 949
O^Mitnent ol Transpodabon
Oepamient ol Tieasiwy
a^oob
2000
2.000
1400
0«pam»nto( Energy
248
704
V.m
1868
Oepaitnent o< Labor
1.631
1716
1.805
1868
CemiMting Ferttgn Export SutaidiM
1.135J2«
1.423.07J
1.12J.740
1423J29
Departnent ol Commerce
_
Trade Oeveiopmenl Agency
i'^wii
1307
1.350
Expon-import Bank
110.504
212J0O
208.286
245903
Overseas Prrvate Investnenl Corporation
Smal Business Admnstration
_
Depanmeni ol Stale
US Information Agency
_
Deparwtienl o« AgncuHure
I'mjia
1209465
914.104
1077926
Depament o( Transportation
_
Departn«rto( Treasury
_
Envtronmental Protection Agency - .
_
Oepartnent at Energy
Departnent o( Ubor
_
FiMne*«g and kieuring U5 Trwlt and ki ConHMTM _ --
^M^W
i,4aa,4ii
1,190^
1^.701
Departnent o( CommefM
Trade Development Agency -
ExporWrrport Bank _. . __. . _
562.259
766845
563.142
664848
Owseas PnvatB mvestnanl Corporabon (Not KkjdMl 11 Touts) -
-132.000
-98000
-115.000
-96500
13.618
8385
11.508
9300
Depwtnwit o< State
US. lr*)rmation Agency
-—-
Oepaitnent a< AgncuKure
696302
592.532
511675
U.S. Tnde Represanbtv* _ __ . -
Oepwtnant ct Trwsportaton
16000
Itodb
20000
Depwtnent ol Treasury __
_
Environmental Protecton Agency _ -- -
„
__
Oepertnenl ol Energy . _ __
10.147
li86
1.884
1478
Oepwtnant ol Labor _.
138,178
22WJ7
165613
182366
"275*1
197195
Departnent ol Commerce _ _ __
Trade Development Agency _. _
Export-Import Bank _ _
2!«b
2450
"i/isb
2450
_
Sma Business Admnslration _
_
3.200
3.200
D^)artnent ol State . - .
U.S. Mormalion Agency
25.689
28.618
2e!432
28 069
Oepwtnent ol Agncullute
28.288
29905
X.619
36398
_
_
Departnent ol Transportaton . - _ - .
Departnent ol Treasury
Environmental Protecton Agency __
Department ol Energy
\.*S3
2.351
606
8639
95
TABLE 10-1. U.S. GOVERNMENT TRADE PROMOTION EXPENDITURES BY CLASSIRCATION i
Continued
(Budget autionty n twusands)
«CMI
\mbuat»
teufi
INS
IM<
<MS
Departneni o( Libof
263S9
J4'l06
36,471
37'.9S8
D«paf«T>8nl o( Comrnerc*
14.844
15.780
17 969
18.950
Trade Devetopmem Agency
Export-Import Bar*
Smal Busness AdmnstratMn
Oepattnent ol State
iibis
18.328
18,502
19.008
US mlonnalion Agency
Department o» Agncultixe
US Trade Represarutne
Oepattnent d Transportation
Department o( Treasury
Envronnwntal Proledun Agency
Department o( Energy
Departrnenl o( UDof
M^iw
40,ifiif
33,750
4i!obb
Departnenl o( Conmeree
32!439
40.717
33.750
iiibob
Ej^ort-lirport Bank
Ovweas Pnyale lnves«nenl Coipofaten . -
Smal Busrass Adrmstiatan -
Department a< Slate
US. Womalion Agency
Depai*nent o( Agnojftje _ - -
Department o« TransportalBn
Departnent o* Treasury
Envfonmental Prolectjon Agency
Department o( Energy
Department ol Labor
tevelopjng Forwgn Harkels
257.434
233.928
190,714
iowTo
Department of Commerce
8,796
8.533
9.282
10,200
Trade Devetopmeni Agency
9,210
11.990
9900
9.000
Ejport-tmport Bank
Smal Buaness AdmnstialMn
Department o( State ...
US Woimalior Agency
Department o( AgncjUif e ...
237.975
210.255
163,144
i«i;467
US Trade Representative _
_
Department odransportaHon ._ _ _ .
Department on reasury __ _ __
_ _
__
EnvTonmentai Protscton Agency . .
Depaitnent o« Energy
i^isii
3.150
8388
21.903
Depamwnt o( Latxx
Total!
3,121456
3600,090
2.970,749
3,240,216
Department o( Commerce
201.036
233.369
252.503
265.250
42.741
54.014
45.000
50.000
Ejport-lmport Bank
675.213
981.595
773.878
913.201
-132.000
-98.000
-115.000
-96.500
Smal Busvttss Admnstration
13.618
8.385
14.708
12,500
Departnent o( State
74.129
92.640
91,408
93.695
US, Wormalion Agency
25.689
28.618
Depa(»Tient o( Agnojlture
2.1K;512
1.707:072
1.7^:996 J
U S Trade Representative
20.492
2i;50
20:949
ii'Mr
Depa/tnent of Transportatnn
16.000
21.000
20.000
Department ol Treasury
2.000
iooo
2!000
l!400
Department o( Energy
13.301
8.091
11.994
34.288
Department of Lafior
1.631
1.716
1.805
1.868
96
EwopMn Union A«rioutural SpMidkig by Commodty and Eoonomlc Typ*
'wm
4,307
Z612
ZM7
9,365
Z129
7,236
2,412
-?^
2188
:mm
Carryovf (prevtout yr.)
34,7S9
Total Untod StalMf
Aflitaifciil Spaodlna ft MB I 6.471
io.no
^
16.047
10.a36
lO.f
iatol20kluch199SandSMay199S.
I ECU'SUTS. buOgel year 1990 (iaiS/a9-10/15/90)
I ECU'SIJIO. budgelyear 1991 (IW16m-ia/15/91)
r ECU ' tl.283, budget year 1992 (1(yiS/91-10/IS/92)
I ECU- JI.1723. budaelyear 1993 (10/1/929^093)
I ECU = SUIOa. budget year 1994 (10n/93-9no/94)
I ECU -S1^, budget year (10/1/94-90095) Rale eaUmite tor budget year avenge aaot 20 Uaroh199S. F^uib is pratmlnaiy.
I ECU ' SI. 345. Rate as ol 5 May 1995. Figure b prelnilnary
\jroe: OmcM Journal ct the EC ( OJ LH. 1/29/90, OJ IX, 20/92, OJ L31. 2/a/93: OJ L34, 2/7/94, OJ 1362, 1201/94, OJ 1.369, 1201/94)
leed UMay1995
97
Eurapwn Union A«ric<«ural Export SiiMUM by Commodlly
Co™no«y
iseo
Ej<p«««tur.
$MMon.1/
isei
Expendkur.
»MMon.2^
igez
$Miak>n.3/
iges
Exp««»ur.
*MMans«
ise4
Approp.
%UnoimSI
ise4
ECU
1J11 ,
1005
Apprap.
$MIIUonsW
isas
ECU
1J4S
1S95
Appmp.
$Mligon.7/
wh«,Mtour
1,531
2.225
1.871
1.581
1,085
896
778
603
811
bariey/mall
941
,275
1.181
695
648
535
481
373
502
dunim
271
485
539
474
119
98
148
115
155
other osreata
367
480
434
520
241
199
222
172
231
rice
37
96
118
70
25
21
49
38
5i
ToWOraht
3.148
4.562
4,143
3.339
2,117
1749
1.678
1301
1.750
i,i79
1.551
1.674
1.795
1,771
1463
1,805
1399
1,882
cCveo«
172
139
62
81
86
71
94
73
98
oilseeds
1
1
0
0
0
0
0
0
0
fresh MM &y»gs.
85
95
117
183
171
141
181
140
188
pnssdfhiH&vegs.
17
22
32
36
36
30
34
26
35
vine products
70
69
99
117
98
81
90
70
94
tobacco
79
81
74
42
.J^
50
27
21
28
Tow Hart. Products
1.603
1.958
2.058
2,256
2,223
1836
2.230
1729
2.326
buttetAxjtleroil
564
757
395
504
297
245
481
373
502
sum milk powder
259
154
307
226
149
123
350
271
364
660
661
726
730
729
602
600
465
625
other milk produces
974
1.217
1.208
1,221
1,213
1002
1,075
833
1,120
TobtDirinrPnxkKl.
2.458
2.789
2.636
2,682
2,388
1972
2,505
1942
2.612
beet^eal
1.413
1.590
1.708
2,006
1,332
1100
1,743
1351
1,817
pigmeel
222
247
167
227
199
164
126
98
132
eggs
42
44
42
48
35
29
26
20
27
pooltnrmeat
185
166
206
293
196
162
147
114
153
TotiJIitait Products
1,862
2.047
2.123
2,573
1,762
1.455
2,042
1,583
2.129
grain(distillod spirits)
54
91
73
50
46
38
58
45
61
597
782
824
S74
725
S99
904
701
942
fish
0
0
2
1
0
0
0
0
0
wineakntKig/
896
0
0
0
0
0
0
ToWSubMtos
9.721
12.230
-11.859
11,723
9.261
7.649
9.418
7,301
9,819
Note. The dollar-danomlnalod columm lor 1995 reflecf (he dollar to ECU exchange fates as of 20 Msrch 1995 and 5 May 1995.
Totals may nol add lit tome cases due te rounding. Totals do not Indude export suteJdies used for food ak3.
1/ 1 ECU = f 1.273. budget year 1990 (10/16/89-10/15/90)
2/ 1 ECU = i1 240. budget year 1991 (10/16/90-10/15/91)
3/ 1 ECU = t1J83. budget year 1992 (10/16/91-10/15/92)
4/ 1 ECU = 11.1723. budget year 1993 (10/1/92-900/93)
S/ 1 ECU = tUIOe. budget yeai 1994 (10/1/93-9/30/94)
6/ 1 ECU = $1.29. budget year (10/1/94-9/30/95) Rale estimate lor budget year average asol20 Uaich 1995 Figure is preliminary.
7/ 1 ECU = t1. 345. Rale as of 5 May 1995. Figure is preliminary
Source: OlMalJoumol of the EC (OJL24. 1/29/90. OJL26. 20/92. 0JU1. 20/93:1X034. 2/7/94. OJL362. 1201/94.011369. 1201/94)
revised 11May199S
98
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104
LONG-TERM
AGRICULTURAL TRADE
STRATEGY
FY 1996
U.S. Department of Agriculture
105
USDA International Agricultural Trade Mission
Open, expand, and maintain global market opportunities through
international trade, cooperation, and sustainable development activities which
secure the long-term economic vitality and global competitiveness of
America's rural communities and related food and agricultural enterprises.
USDA Export Goal 2000
Assist American Agriculture to increase the value of farm, food, fish, and
forestry exports 50 percent over 1994 levels by the year 2000.
Agricultural Trade Strategy
FY 1996
106
LATS OUTLI^fE
I. INTRODUCTION: The Global Trade and Competitive Environment
► Strategic Shift: From Surplus Disposal to Market Demand Responsiveness
Historical Context
► After the Uruguay Round: New Global Trade Environment
► Global Competitive Environment
n. GLOBAL TRADE STRATEGY
Mission
Export Goal 2000
ra. STRATEGY DRIVERS
STRA TEGJC OUTREA CH AND MARKET INTELUGENCE
- Increase Domestic Awareness of Export Opportunities
► Raise Domestic Awareness of Global Consumer Quality and Safety Expectations
► Fully Activate Strategic Intelligence Network Linking Constituencies to Markets
► Strategically Link Domestic Outreach Initiatives with Overseas Market Development
MARKET DEVELOPMENT AND PROMOTION
Strengthen Overseas Market Channel Outreach and Strategic Alliances
Recognize Market Life Cycles: Emerging, Growth, Maintenance
Emphasize Market Segments with High Return to Mission
Enter Early: Establish Competitive Advantages
Shift Consumer Preference with Brand Power, Easing Entry for Smaller Enterprises
Exploit Emerging Demand for Private Label Products
Leverage Burgeoning Consumer Demand to Gain Market Access
Exploit Market Access Gains with Timely Market Development Initiatives
' Revised as of 10/25/95
USDA Long^nn AgriculturaJ Trade Strategy
FY 1996
107
MARKET ACCESS
Monitor, Negotiate, and Assist Full Implementation of Trade Agreements
Intensify Pressure for Science-Based Sanitary and Phytosanitary Standards
Aggressively Open and Expand Markets tiirough Trade Negotiations
Expand Regional Trade Agreements
Monitor and Address Competitive Impact of State Trading
Coordinate Trade Policies, including Import Policies, with Other Strategic Objectives
PRICE/CREDIT AND RISK ASSISTANCE
Emphasize Market Expansion
Emphasize Private Sector versus Govemment-to-Goverament Participation
Maximize GATT Permissible Export Assistance
Increase Price/Risk Assistance Programmatic Flexibility
Target High Growth Emerging Markets
Seek to Expand Assistance for High- Value Products
Coordinate Price/Credit and Risk Assistance with Market Access Objectives
LONG- TERM DEVELOPMENT
Build Sustainable Export Maricets: Technical Assistance and Economic Development
Monitor and Assess International Food Security
Focus on &nerging Markets
Leverage the Trade/Investment Nexus through International Financial Institutions
Guide and Support Research Priorities
Coordinate Long-term Development with Market Access Objectives
rV. COUNTRY MARKET STRATEGY ANALYSIS
COUNTRY MARKET STRATEGY RECONCOJATION PROCESS
Country Market Segmentation
Country Team Approach to Market Strategy Analysis
V. CONCLUSION: UNIFIED STRATEGIC MANAGEMENT
► The National Performance Review and the Government Performance and Results Act
Trade Promotion Coordinating Committee (TPCC)
► Global Competitiveness of American Agriculture: Role of the Farm Bill
USDA Long-tenn Agricultural Trade Strategy
FY 1996
108
ADDE^fDUM: STRATEGIC PROFILES
A. OUTLOOK FOR U.S. AGRICULTURAL EXPORTS TO THE 21ST CENTURY
B. COUNTRY MARKET HIGHLIGHTS' : THE PACIFIC RIM
C. COMMODITY SPECIFIC COUNTRY MARKET ANALYSIS
- Forest Products Example: Combined
► Horticultural and Tropical Products Example: Apples
D. COMMODTTY CATEGORY ANALYSIS
► Consumer Foods Example : The Frozen Foods Market
► Bulk Commodity Example: The China Market
E. CROSS-COMMODITY ANALYSIS
- Grain and Meal Shipments in the Form of Meat
'As provided by Title VI of the 1990 Food, Agriculture, Conservation, and Trade Act, portions of
Addendum section B have been designated as "market sensitive", hence confidential within the meaning of
the staftjte. The designation of market sensitivity is limited to this section, and the market sensitive
portions are included in the version of the LATS submitted, for review as appropriate, to Congressional
Intelligence Committees. The statute states that the 'Secretary may designate pans of the report . . . as
confidential and [that] such parts shall not be released to the general public, if- a) the Secretary
determines that the release of such information would disadvantage the United States with respea to its
competitors in specific foreign markets; or b) the Secretary determines that such information is confidential
business information. "
USDA Long-term Agricultural Trade Strategy
FY 1996
109
INTRODUCTION: The Global Trade and Competitive Environment
The recently concluded Uruguay Round of multilateral trade negotiations ushers in an era of
unprecedented long-term maricet potential, with new and burgeoning consumer demand worldwide
for our food and agricultural exports. USDA maintains a dynamic Long-term Agricultural Trade
Strategy (LATS) designed to assist rural communities and related food and agricultural enterprises
to exploit profitably rapidly changing global market forces, free from unfair risks.
Strategic Shift: From Surplus Disposal to Market Demand Responsiveness
The Administration's commitment to the Uruguay Round and its trade-liberalizing effects offer
great promise for future export success. The large, government- held commodity stocks, so
characteristic of the past, have disappeared in recent years as export demand has risen. In
response, USDA's export strategy has shifted from a surplus-management focus to a market-
oriented, demand-driven approach. Global consumer demand drives the strategy, as market
demand pulls through the entire agribusiness commodity system, ultimately manifested in public
and private production decisions. Shifts in demand at the consumer level drive demand for all
types of agricultural products ranging from raw bulk and semifmished inputs to high-value food
and fiber products. The productivity, diversity and competitiveness of the U.S. food and
agricultural private sector give the United States its global comparative advantage.
Historical CorUext
Since its founding in 1862, USDA has been at the side of U.S. fanners, assisting in their
contributions to the nation's economic develqiment. Numerous congressional actions have proven
instrumental in making U.S. agriculture the most productive and competitive in the world.
Resulting USDA programs have enabled the United States to feed not only itself but also countries
around the globe. USDA's current export strategy is a continuation of that tradition, helping U.S.
agriculture to compete successfully in the increasingly dynamic global competitive environment
towards the 21st century.
The Food Security Act of 1985 was designed to address domestic and international marketing
conditions that were adversely affecting U.S. farm product exports and the U.S. farm economy.
Competitor export subsidies, particularly those of the European Union (EU), displaced and
reduced U.S. agricultural ejqxjrts. U.S. exports peaked in 1980 and 1981 , then declined to levels
of the early 1970's, reaching a low point of $25 billion in 1985.
U.S. Government stocks of grains and other commodities reached record high levels and land
values declined. The rural economy was undergoing severe economic stress and the Food Security
Act of 1985 aimed at correcting the situation by adopting more export-oriented policies. The
USDA Long-temi Agricultural Trade Strategy
FY 1996
no
strategy was to make U.S. agriculture more competitive by reducing support prices, by working
down record government stocks through acreage reduction programs, and through actions to
counter unfair foreign trade practices. In the short run, this reduced government storage costs,
rekindled the rural economy, and enhanced the competitiveness of U.S. agricultural exports. In
the longer term, the strategy was to use the tools authorized by the Food Security Act of 1985 to
bring subsidizing competitors to the negotiating table in the Uruguay Round.
After the Uruguay Round: New Global Trade Environment
The previously described trade strategy was successful in accomplishing its objectives.
Commodity Credit Corporation (CCC) commodity stocks were reduced; subsidizing competitors
were brought to the negotiating table; and the Uruguay Round Agreements were achieved in 1994.
Since 1985, the niral economic situation reversed, international competitiveness of U.S.
agriculture improved, and the overall U.S. market share of agricultural trade increased steadily.
There were other major changes in the trading environment over the same period. These include
negotiation of the NAFTA and the increasing privatization of international agricultural trade. The
latter is an especially important factor affecting our trade relations with countries of Eastern
Europe, and increasingly of the former Soviet Union.
Until recently, trading relationships with these countries tended to be on a govermnent-to-
govemment basis. The U.S. Government entered into grain agreements and similar trading
arrangements with centralized governmental trading entities of these countries. A key element of
these previous trading relationships was the ability to deal with a single purchasing agent. That
simplified the task of assuring that certain minimum amounts of U.S. farm products would move
into international markets.
In contrast, with the privatization of these markets, it is now necessary to gear USDA's efforts
in these markets toward assisting the private sector in more traditional marketing efforts with
overseas buyers. This trend to decentralized marketing is unlikely to change in the foreseeable
future and is taken into account in USDA's trade strategy, LATS.
Other key changes in the trading environment include the continued shift in trade toward
consumer-oriented and high-value products and rapid growth in Asia/Pacific Rim markets. The
shift in trade toward consumer-oriented and high-value products results both from rising incomes
and limitations in overseas production and processing capacity. Capacity limitations result in part
from increasing populations and limited land availabilities and are taken into account in the LATS.
When increased budgetary constraints are also considered, it becomes clear that the current trade
environment is very different from the situation as recently as 10 years ago, as summarized in the
following table:
USDA Long-term Agricuhural Trade Strategy
FY 1996
Ill
MAJtlLET CHARACTERISTIC
FREV10V$ ENVIRONMENT
NEW ENVIRONMENT
Suu Tnding
Oven
Pemnenl
GrowTh DeMmuiunu
Supply-dnvtn Produd Puih
Demind-dnven Cotmimer Pull
Jipan. Europe. Ruiiii
Jipin. Aiie/Pecific Rjm
Moderate
Extreme
T«d. Ar~m.nu
Pre-Unigu.y Round: FT A/NAFTA.
Mulliliunl Negoliilions
PonUtuguey Round: FT A/NAFTA,
taplemenuiion, Acce«.on. Bil.Ier.1
Negouauoni, Regioniliution
US GovemmenlSlocki
Urge
Very Sm.ll
The future of American Agriculture will be increasingly dependent on developments in the
Asia/Pacific Rim. The fastest growing economies are in this part of the world. This is the
fundamental reason USDA will increasingly focus its export assistance efforts increasingly in the
Asia/Pacific Rim. Increases in U.S. agricultural exports are sustainable over the longer term due
in part to the growth of other emerging markets worldwide, especially in Latin America.
Export expansion will also be spurred by the increasing divenity and high quality of U.S.
products. High-value products will continue to comprise a large and growing share of world
agricultural trade and today comprises over two-thirds of total world agricultural trade, up from
54 percent in 1985. This share is expected to climb to 75 percent by the year 2000. Aided by
an aggressive export promotion program and favorable exchange rates, U.S. market share of
global high- value products trade has increased from 10 percent in 1985 to 16 percent today. The
outlook is for further gains to the year 2000 and beyond.
The Uruguay Round Agreements will be particularly important in spurring exports of U.S. high-
value products as they reduce tariffs, remove nontariff barriers, arid cut export subsidies on a
number of products, helping to increase U.S. exports.
Likewise, the requirement in the Uruguay Round Agreements that sanitary and phytosanitary
(SPS) measures be based on sound scientific principles will help to assure that barriers to high-
value trade are not erected under the guise of protecting animal, plant, or human health. SPS
measures will be a key implementation focus.
Increases in world income and economic growth will promote an expanded demand for U.S.
agricultural products. Experience has shown that the Tirst thing that consumers in developing
USDA Long-term Agricultural Trade Strategy
FY 1996
112
countries do when their incomes grow is to improve their diets. Consumers will demand a wide
array of fruit, vegetable, and other specialty and high-value products.
Finally, the outlook for U.S. bulk agricultural exports also is very favorable. There is growing
demand, less competition from traditional competitors, and import liberalization in the wake of
the Uruguay Round negotiations and the NAFTA. Economic growth in China is stimulating
demand for bulk products, and its reduced role as a competitor with the United States in other
Pacific Rim markets is creating opportunities for U.S. exports.
Global Competitive Environment
With improving trade access and fewer restrictions, the competition will inevitably intensify.
Subsidizing exporters will continue to use export subsidies at Uruguay Round-disciplined levels
and will conduct "green box" activities such as credit and credit guarantee programs and non-price
export promotion programs. The United States also must compete against the monopolistic
marketing boards of Australia, Canada, and New Zealand.
U.S. export subsidy programs give U.S. producers the ability to counter the export subsidies of
the EU and the discriminatory pricing power of the maik^ing boards of Australia, Canada, and
New Zealand. Credit guarantees allow U.S. exporters to compete with sales terms offered by
Australia, Canada, and the member states of the EU. USDA's market development programs
assist U.S. producers and firms to promote their products in world markets.
The EU is the chief subsidizer of agricultural exports. The EU supports its domestic pnxlucers
at high internal prices while subsidizing agricultural export prices to compete in world markets.
EU export subsidies in 1995 are ejqjected to top $9 billion, $1.3 billion of which is estimated for
grains alone. The EU will spend nearly as much to subsidize its wine exports this year— $93
million-as USDA will spend on the entire Market Promotion Program (MPP). Several other
countries such as the Czech and Slovak Republics, Hungary, and Sweden also subsidize their
exports in years of bountiful harvests.
As discussed, many competitors such as Australia, Canada, and New Zealand market their
agricultural products through marketing monopolies (marketing boards). Mariceting boards
practice discriminatory pricing, allowing them to undercut prices in some competitive markets.
Marketing boards participate in a range of activities, from sales to promotion to joint ventures.
For example, the AustraUan Wheat Board invested in a flour mill in Shenzhen, China, and helped
to fmance a flour mill to be built by the government of Vietnam.
Credit is a key instrument of competition in world agricultural trade. Most major agricultural
exporters offer some sort of export credit program. The French Compagnie Fran^aise des
Assurances pour le Commerce Exterieur (COFACE) provides a wide range of fmancing services.
USDA Long-temi Agricultural Trade Strategy
FY 1996
113
including export credit guarantees, for a variety of agricultural products and manufactured goods.
For agricultural products, COFACE provides credit insurance for marketing campaigns, short-
term credit and trade financing, and longer term loans for grains. The Australian and Canadian
Wheat Boards provide direct credits to importers.
Most agricultural ejqwrting nations such as Australia, Canada, the European countries, and New
Zealand heavily promote their agricultural and food products throughout the world. In many
countries, such as France and the Netherlands, marketing organizations are financed by
governments and by assessments on agricultural production and marketing. Producer and industry
assessments are mandated by law. The national and regional governments of Italy and Spain
finance market development costs for their chief agricultural products. The government of
Australia continues to increase its funding of agricultural product promotions through its Export
Market Development Grants. Australia is targeting expansion in Asia.
The improved trade outlook will lead to new opportunities, not guarantees, for U.S. exporters.
Competitor governments will continue to support their agricultural sectors, and a few countries
have proposed increased funding for "green box" activities.
Eighteen major exporting countries other than the United States spent an estimated $660 million
for non-price promotion acdvides, activities similar to those under MPP and the Foreign Market
Development Program (FMD) in 1994, with direct government allocations for promotions
comprising 30%. In its 1996 budget, the Canadian government announced a new program of up
to $732 million in additional credit guarantees for agricultural products, including $513 million
for wheat and barley through the Canadian Wheat Board. RecenUy, Danish hog producers and
processors sought increased EU support for market development activities in high-value, tiiird-
country markets (J^>an and the United States) as compensation for Uruguay Round reductions in
export subsidies. Even less traditional exporters are becoming more aggressive. For example,
Chile plans to increase its funding for export market promotion to approximately $21 million in
1995 from $3 million in 1993.
The LATS takes into account competitors' initiatives such as these. If these initiatives are
effectively and aggressively countered, U.S. exports will be enhanced to tiie benefit of the farm
and rural economy.
USDA Long-term Agricultural Trade Strategy
FY 19%
114
n. GLOBAL TRADE STRATEGY
Mission
USDA's international agricultural trade mission is to open, expand, and maintain global market
opportunities through international trade, cooperation, and sustainable development activities
which secure the long-term economic vitality and global competitiveness of America's rural
communities and related food and agricultural enteiprises.
Ejqmrt Goal 2000
USDA is fulfilling its mission by assisting American Agriculture to increase the value of farm,
food, fish, and fonjstry exports 50 percent over 1994 levels by the year 2000. To meet this goal,
USDA conducts a demand-driven export strategy, deploying five policy instruments ("drivers")
to execute strategy while integrating commodity and country market priorities for aUocating scarce
export assistance resources. The strategy drivers are:
Strategic Outreach and Market Intelligence
Market Development and Promotion
Market Access
Price/Credit and Risk Assistance
Long-term Development
In pursuing its mission and goal, USDA is uniquely positioned to assist in improving the economic
well-being of U.S. rural and agricultural communities. USDA's role is to ensure that rural
communities and related food and agricultural enteiprises reap the benefits of the nation's fiiU
export potential while assisting American Agriculture to conserve its natural resources and
comparative advantages for posterity and long-term prosperity.
Market access issues affect the entire agricultural community and can only be resolved through
govemment-to-govemment negotiations. USDA's export maiket intelligence, market promotion,
risk mitigation, and outreach functions provide scale economy and efficiency benefits to the
private sector, reflecting an economic pooling of resources to meet increasingly formidable global
competition. USDA can provide a consistent, long-term trade perspective with respect to these
market access issues. USDA's mission and role ensure the long-term economic growth and
stability of the U.S. agricultural sector, particularly benefitting the rural community and related
smaller and mid-sized food and agricultural enteiprises.
USDA Long-term Agricultural Trade SU-ategy
FV 19%
115
m. STRATEGY DRIVERS
STRATEGIC OUTREACH AND MARKET INTELLIGENCE
Driven in large measure by Asia/Pacific Rim prospects and buttressed by the success of recent
multilateral negotiations, the unrelenting and burgeoning growth of global consumer demand for
high value products - high quality, high margin -- bodes well for both high-value and commodity
exports. Yet, today, one of the biggest trade obstacles for U.S. food and farm exports is the lack
of timely awareness of export opportunities.
Many U.S. fanns and companies are satisfied with the domestic market, have an exaggerated
perception of export "hassles", or remain unaware of emerging overseas market growth
opportunities. This domestic condition allows competitor nations to establish early entry
advantages overseas, prohibitively raising costs to late entrants. Oligopolistic competitor nations
with a private sector characterized by a few large firms exercise significant advantages in their
ability to quickly disseminate new market information and to rapidly respond to critical moments
of new growth opportunities globally. In contrast, the more decentralized, less oligopolistic
structure of the U.S. business sector, as a whole, results in a greater lag time between the
emergence of new market opportunities overseas and awareness domestically. This competitive
challenge leaves, untapped, significant potential among iiuiovative, high-value smaller and
medium-sized U.S. agricultural producers and related enterprises.
USDA will address this important limitation on U.S. competitiveness through initiatives focusing
on strengthening domestic and overseas outreach and market intelligence.
► Increase Domestic Awareness of Export Opportunities
USDA will increase domestic awareness of export opportunities through outreach activities,
strategically leveraging and activating public outreach capabilities among: 1) USDA's program
participants; 2) other U.S. private-sector associations and other centers of influence, including
those positioned to address the needs of export-ready and new-to-export smaller and medium-sized
farms, coqjeratives, and related enterprises; and 3) USDA's nationwide network of agricultural
public-sector cooperation and public/private partnerships.
• Educate and Energize
USDA will facilitate export readiness and help link both export ready and new-to-
export firms to market entry opportunities, including iiuiovative high-value
differentiated producers, processors, and cooperatives. USDA will first work to
energize the U.S. food and fiber sectors to adopt an export mindset through esublished
USDA Long-term Agricuhural Trade Strategy
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networks, such as current- USDA pnognun participants, state/ regional groups, and state
dqjartments of agriculture. It will then begin to reach out to new, untapped networks.
This requires systematic contact through industry liaisons, a presence at
annual/regional meetings, trade teams, and involvement at food shows.
Expand the Export Network
Expanding the expon network among traditional customers and adding new players is
critical. Traditional customers include program participants, such as cooperators, state
departments of agriculture, and state/regional groups. Potential new players include
grower and processor cooperatives, food industry associations, and universities.
Develop a Domestic Export Presence
USDA will place personnel in key areas of the country to provide hands-on
information and expertise. USDA's domestic state offices, linked with community-
based program activities, will facilitate regional coverage.
► Raise Domestic Awareness of Global Consumer Quality and Safety Expectations
Rapidly increasing sophistication of consumer buying behavior worldwide results in commensurate
elevation of expectations for a reliable, high quality and safe supply of agriculturaJ products.
Competitors often reserve the highest quality product for high-growth export markets. USDA will
work with its strategic partners nationwide to alert new-to-market and export-ready agricultural
enterprises to quality and safety expectations underlying burgeoning global consumer demand.
► Fully Activate Strategic Intelligence Network Unking Constituencies to Markets
Accordingly, USDA's global strategic intelligence network alerts the U.S. private sector to export
opportunities and market expectations, identifying trade and marketing barriers, and gathering
information on U.S. competitors. This network provides an early warning to the private sector,
linking domestic constituencies to export market opportunities. This capability is critical for the
United States to compete effectively in the global marketplace, particularly for smaller and
medium-sized enterprises. USDA is in the best position to deliver market intelligence to the entire
U.S. agricultural sector in order to develop sustainable export sales.
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Strengthen Overseas Market Intelligence on Competitors
Market intelligence regarding competitor export programs, practices, and products has
become increasingly important in a post-Uruguay Round global competitive
environment. Such competitor intelligence is critical in keeping U.S. farmers,
producers, and processors competitive in a dynamic trading envirorunent. USDA's
overseas presence, including diplomatic posts, trade offices, and the USDA network
of public/private partnerships ("cooperators") is the principal source of such market
intelligence about competitor activities.
Generate and Coordinate Strategic Analyses through Public /Private Partnerships
USDA will help to identify the best post-Uruguay Round market opportunities for U.S.
farms and agribusiness exporters, assess threats from export competition, and manage
the optimal allocation of USDA program and human resources. USDA is focusing
increased interest in strategic plarming tools widely used by the private sector, such as
portfolio, growth-share, industry/competitor, and agribusiness commodity systems
analyses. USDA will refine its analyses, leveraging resources within its network of
business and academic public/private partnerships, for purposes of providing
constituencies with timely, effective strategic market intelligence and operations.
Increase Effectiveness of Strategic Communications via Multimedia Technologies
USDA will form a proactive outreach team and tap into the latest communication
technologies to spread the export message. This involves information dissemination
through an "export ORXJrtunities" computer-based information network leveraging the
"global information superhighway", USDA county office newsletters, and media
targets, such as industry journals, national/ local press, and the USDA radio/television
network.
► Strategically Link Domestic Outreach Initiatives with Overseas Market Development
In order to provide American Agriculture with the best and most timely market intelligence in
times of rapid and dramatic strategic change, USDA will integrate domestic outreach initiatives
with overseas market development activities, leveraging information technologies and USDA's
overseas network of human and institutional resources.
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MARKET DEVELOPMENT AND PROMOTION
- Strengthen Overseas Market Channel OiUreach and Strategic Alliances
• Penetrate New Consumer Market Channels
New overseas marketing channels are r^idly developing to service the unprecedented
global consumer demand for food products. Western-style restaurants, hotels,
supermarkets, and new super-retailers overseas are critical entry points for the
introduction and spread of tastes and preferences for U.S. food products to foreign
consumers. Successful penetration of these new channels requires that new-to-export
and export-ready U.S. producers adapt to local tastes and preferences, including
increasingly demanding consumer expectations for product quality, food safety, and
distinctive packaging. USDA will cultivate these and other new consumer channels
through which U.S. food and agricultural products can be marketed.
• Cultivate Strategic Alliances with New Distributors and Other Intermediaries
American Agriculture must reach out to new distributor channels, emerging in
connection with burgeoning global consumer demand, particularly in the Asia/Pacific
Rim. USDA's overseas distributor development will include cultivating and
maintaining close relationships with emerging new players within local markets,
iiKluding fast-growing super-retailers, which are bypassing and flattening traditional
distribution channel hierarchies by importing products directly from U.S. producers.
USDA will also assist U.S. agriculture to strengthen relationships with traditional local
wholesalers, agents, and other import intermediaries. USDA will pay particular
attention to serving the needs of export-ready and new-to-export smaller and medium-
sized cooperatives and agribusiness enterprises within and related to America's rural
communities.
• Target Key Centers of Influence
Market channel outreach will also focus on key centers of influence to generate
awareness and accq)tance of U.S. food products. These groups will include emerging
super-retailers, leading enterprises, foreign trade associations, consumer advocacy
groups, mass media, popular/cultural leaders, and trade publications/events, among
other key market forces with the potential to shift consumer preferences and primary
demand for U.S. food products.
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► Recognize Market Life Cycles: Emerging, Growth, Maintenance
Program development and resource allocation decisionmaking will recognize the need to cultivate
emerging markets with long-term growth potential while investing in existing growth markets and
protecting mature markets. Strategic analysis will assist in prioritizing resource allocations to
reflect long-term contributions generated by each segment of the USDA mission relative to
resource requirements.
► Emphasize Market Segments wUh High Return to Mission
USDA is committed to identifying market segments with high return to its mission of securing the
economic vitality and long-term global competitiveness of America's rural communities and
related food and agricultural enterprises. This is not limited to countries but also includes large,
highly intense market oppoitunities in segments of countries that may be underpenetrated relative
to the potential value that can be returned to the U.S. economy.
► Enter Eariy: Establish Competitive Advantages
Another component of the market development and promotion strategy is an early entry approach
in which USDA's market promotion programs assist in lowering the risk of market entry for U.S.
firms by mitigating their export marketing costs. The recent convergence of burgeoning consumer
demand and trade negotiation successes create a window of opportunity for the early entrant.
Failure to respond to early entry opportunities will concede U.S. market share to global
competitors. Benefits of being the early entrant include:
• accelerating the development of a sustainable export market;
• deterring third-country competition by raising entry costs for competitors; and
• giving U.S. companies a competitive advantage within the maiicet.
Through its overseas presence and services, USDA seeks to mitigate the negative impact of high
marketing costs in strong currency markets, particularly for high-value exports and for the benefit
of smaller and medium-sized agricultural enterprises and cooperatives seeking to gain early entry
advantages.
USDA seeks to assist domestic constituencies to get ahead of the competition and firmly establish
distribution for U.S. foods in key growth and emerging markets. Distributor development
strategies will be implemented for groups of products that have particularly high potential in
specific markets.
USDA Long-term Agricuhural Trade Strategy
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► Shift Consumer Preference with Brand Power, Easing Entry for Smaller Enterprises
Sustained consumer demand is built on qualitative product differentiation through brand-style
marketing. Branded products are an inherent strength of the U.S. food sector. Therefore, brand
recognition and market power of established U.S. food companies are often deployed initially to
penetrate new market segments, generating primary demand for U.S. products. Once a market
for U.S. food pnxlucts is established, initial participants in USDA's export promotion programs
are graduated, and resources shift towards smaller and medium-sized U.S. companies now
positioned for further market development.
► Exploit Emerging Demand for Private Label Products
Growing foreign demand for private label products, notably in European and Asia/Pacific Rim
markets (especially Japan), is a window of opportunity for smaller and medium-sized U.S.
enteiprises to gain market entry. It is a natural fit for many U.S. firms without an international
marketing and distribution capability to supply processed products to foreign retailers and
distributors who already have their own established distribution and marketing channels but who
lack a production capability. Market entry afforded by a private label market penetration strategy
yields market experience, leading to the ultimate estabUshment of direct brand presence.
► Leverage Burgeoning Consumer Demand to Gain Market Access
Branded and generic promotions encourage international consumers to develop preferences for
U.S. food products. Greater strategic opportunities to reach consumers through market
development activities have resulted from and support recent maricet access negotiations. For
example, the consumer power of the Japanese housewife is widely credited for pressuring the
J^)anese government into opening the Japanese rice market to imports.
•- Exploit Market Access Gains with Timely Market Development Initiatives
The convergence of consumer demand and trade negotiation successes creates immediate and
unprecedented windows of opportunity. However, these windows are available to U.S. and
competing forces alike, presenting the specOt of "tackling for the opposition. " USDA will assist
American Agriculture to adroitly exploit negotiated market access gains with strategicaUy targeted
commitment of maiket development efforts.
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MARKET ACCESS
- Monitor, Negotiate, and Assist Full Implementation of Trade Agreements
The recent completion of the Uruguay Round negotiations marks the conclusion of an historic
market access agreement, but this is merely the beginning of its implementation. USDA is
committed to making the Uruguay Round Agreements work. For the U.S. agricultural sector to
realize the potential benefits of the Uruguay Round, it is critical that USDA track the
implementation of each trading partner's obligations. In a post-Uruguay Round environment,
implementation and enforcement activities for trade agreements wilJ be more labor-intensive than
obtaining the agreements, requiring case by case investigations. The LATS calls for securing
the fruits of hard-won trade policy victories, in the face of aggressive export expansion efforts by
competitors. Now is not the time to reduce unilaterally USDA's capacity to address this
competitive challenge.
► Intensify Pressure for Science-based Sanitary and Phytosanitary Standards
In the face of Uruguay Round successes in addressing issues such as de facto import bans and
discretionary import licensing, some countries are turning to pseudoscientific and other unfair SPS
measures to restrict market access. American Agriculture continues to lose export opportunities
because of these barriers, and USDA must put itself in a position to respond to them quickly and
effectively. Estimates of the value of SPS barriers range as high as nearly $2 billion annually.
Earlier this year, the Secretary formed an interagency action team within USDA whose mission
is to identify and re^mnd to trade-distorting SPS regulations employed by countries seeking unfair
trade advantages. USDA's ability to remove other countries' trade-restricting SPS measures is
critical if U.S. agriculture is to reap tiie full benefit of the concessions negotiated in the Uruguay
Round. Recognizing the increasing woridwide consumer sensitivity to quality and food-safety
issues, USDA has centered its SPS activities and initiatives in four general areas:
• Increasing Awareness of Uruguay Round SPS Obligations
Many countries are not yet aware of their obligations in this area. Before countries can
fully implement their commitments under the Agreement on the Application of
Sanitary and Phytosanitary Measures, it is critical that they understand these
commitments. USDA will intensify pressure on its trading partners for transparent
SPS requirements, confirming that the rules apply equally to domestic and foreign
suppliers. The SPS Agreement tries to facilitate transparency by requiring countries
to notify the Worid Trade Organization (WTO) of any proposed rule that might affect
USDA Long-term Agricuhural Trade Su^ejy
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trade. This will require increased resources and close cooperation between the U.S.
regulatory bodies to assure that the rules being proposed are based on sound science.
Supponfor International Standard-setting Bodies
Three international standard-setting bodies have increased in importance as a result of
the Uruguay Round. The Codex Alimentaius (CODEX), the International
Organization of ^izootics (OIE), and the International Plant Protection Convention
(IPPC) were cited in the SPS Agreement as the official reference bodies for
international standards. USDA supports CODEX, OEE, and IPPC with direct funding
and through active participation in meetings and forums organized by these bodies.
USDA has been a strong and vocal supporter of the WTO and the international
standard-setting bodies.
Technical Assistance
USDA has a long history of providing technical assistance and training in animal and
plant health and food safety. A wide range of programs for foreign visitors offered by
USDA brings countless regulatory officials and private-sector participants brought to
the United States to learn more about the U.S. food safety regime.
Bilateral Technical Trade Talks
USDA currently conducts armual bilateral technical trade talks with four emerging
market economies: Mexico, South Korea, Taiwan, and China. These talks are
essential for clarifying SPS trade-related issues and resolving them outside the context
of the WTO wherever possible.
•- Aggressively Open and Expand Markets through International Trade Negotiations
Bilateral and multilateral negotiations are crucial in USDA's efforts to expand opportunities for
U.S. agriculture in a post-Uruguay Round competitive environment. WTO accessions will
provide an important opportunity to obtain and protect access to numerous emerging markets,
including China, Taiwan, and Russia.
USDA Long-Urm Agricultural Trade Strategy
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► Expand Regional Trade Agreements
The expansion of regional trade agreements presents opportunities to expand trade liberalization
beyond the Uruguay Round on a regional basis. The possible expansion of NAFTA to include
Chile and other Western Hemisphere countries is a prime example. In the Summit of the
Americas, the leaders of 34 countries in the Western Hemisphere committed to complete a Free
Trade Area of the Americas (FTAA) by 2005. USDA will monitor potentially exclusionary
trading blocks, such as Mercado del Sur (MERCOSUR), the Andean Pact, the Caribbean
Community Common Market (CARICOM), and the Central American Common Market (CACM).
In the Pacific Rim, the Asian Pacific Economic Council (APEC) presents many opportunities for
facilitating trade by improving regional coordination in the areas of standards, regulatory
transparency, technical exchange, and information dissemination to the private sector. APEC also
offers the possibility of full-scale trade negotiations at some date in the future as APEC moves
toward the goal of free trade in the region by the years 2010 and 2020.
► Monitor and Address Competitive Impact of State Trading
State trading continues to be a major barrier to free trade through monopoly import and export
licenses administered by foreign government-controlled organizations. USDA will monitor the
state trading activities of competitor governments and address ways to reduce their impact on U.S.
competitiveness.
► Coordinate Trade Policies, including Import Policies, with Other Strategic Objectives
USDA will coordinate its market access program priorities with other trade program priorities to
maximize the effectiveness of international trade policy activities. Demand analysis wUl be an
important tool for maximizing the effectiveness of market access negotiations. Coordination of
trade policies includes the development of objective technical standards affecting trade, taking into
account import policies or other domestic obligations, such as the protection of U.S. public,
animal, and plant health.
USDA Loii84enn Agricuhura] Trade Strategy
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PRICE/CREDIT AND RISK ASSISTANCE
Emphasize Market Expansion
The strategy for use of export assistance programs including the Export Enhancement Program
(EEP), and the Dairy Export Incentive Program (DEEP) will be adjusted to reflect the post-
Uruguay Round trading environment. Their use as export tools was shaped largely by the past
trading environment and focused on markets with an EU presence. These markets, however, are
not uniformly the ones with the best overall potential for U.S. export expansion. The export
price/credit strategy considers shifting emphasis away from these markets and toward those with
the best expansion potential.
► Emphasize Private Seaor versus Govemment-to-Govemment Participation
USDA's export credit guarantee programs will focus on meeting the expanded initiatives of
competitors in the post-Uruguay Round environment. In addition, the strategy calls for a shift
away from govemment-to-govemment transactions in favor of private sector participation. These
credit guarantees increase the availability of credit at lower interest rates because the Commodity
Credit Corporation assumes most of the risk of nonpayment.
» Maximize GA TT Permissible Export Assistance
Under the Uruguay Round Agreement on Agriculture, the United States must reduce export
subsidies by 21 percent in volume and 36 percent in value compared to the 1986-90 base period.
By 2001, export subsidies will be limited to $594 million. USDA's strategy will be consistent
with these commitments to the fullest extent permissible under the General Agreement on Tariffs
and Trade (GATT). In addition. Congress has authorized the use of EEP both to encourage the
commercial sale of U.S. agricultural commodities in world markets at competitive prices as well
as to discourage unfair trade practices.
► Increase Price/Credit and Risk Assistance Programmatic Flexibility
In order to make price/credit and risk assistance programs more responsive to changes in world
market conditions, USDA will explore options to increase its flexibility in operations and
procedures. This will increase the programs' efficiency and effectiveness.
Consistent with Uruguay Round value and volume reduction commitments, USDA will seek to:
USDA Long-Urm Agricuhural Trade Strategy
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increase the cost-effectiveness of export subsidy programs by encouraging the lowest
possible subsidies to achieve the maximum level of subsidized volume;
increase the exporter's flexibility to respond to changing market conditions;
reduce administrative complexity and cost;
provide safeguards against fraud and exports of non-U. S. products; and
be consistent with U.S. trade policy goals.
► Target High Growth Emerging Markets
Export credit guarantees could do more to increase agricultural exporu by targeting higher credit
risk emerging mailcets. For some countries, economic and political reforms result in potentially
high market growth, but the countries may still present higher short-term credit risk, albeit
balanced with an acceptable long-term risk outlook. USDA's export credit guarantee programs
will be made more effective for market promotion by assisting in the provision of credit for
potential high-growth emerging markets with acceptable risks for medium-term repayment.
Greater programming flexibility to tai]get export credit guarantees to such emerging markets could
also be achieved by authority to consider the longer term economic growth and development
potential of a country when evaluating creditworthiness in making credit allocations. Economic
policy reforms in developing countries that promote market-oriented and long-term economic
development indicate the potential for future growth and maricet development. These reforms
would be carried out in conjunction with international financial institutions such as the
International Monetary Fund and Worid Bank.
*■ Seek to Ejqtand Assistance for High-Value Products
Export credit guarantee programs will be more effective in promoting sales of U.S. high-value
and value-added products if products with limited non-U. S. content could be covered under the
programs. At present, in nearly all instances, only products with 100 percent U.S. content are
eligible for guarantee coverage. Therefore, many high-value products with only minimal
non-U. S. components, such is imported sugar and spices, arc ordinarily not eligible. Many of
the export opportunities in the current trading environment are in the consumer-oriented and high-
value product area. Given that such producu, including processed foods, contain non-U. S. -origin
content as part of the final product, the origin restriction impedes the ability to take advantage of
export opportunities and the achievement of USDA export expansion goals.
► Coordinate Price/Credit and Risk Assistance with Market Access Objectives
USDA will coordinate its price/credit and risk assistance program priorities with its market access
priorities to maximize the effectiveness of international trade policy activities.
USDA Long-term Agricultural Trade Strategy
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126
LONG-TERM DEVELOPMENT
- BuUd Sustainable Export Markets: Technical Assistance and Economic Development
The linkage between sustainable development and trade is based upon the premise that U.S. efforts
to share technical expertise with developing countries will provide the tools to help build stable
and more prosperous economies which ultimately will stimulate overseas demand for U.S. farm
products. As less developed nations surmount the barriers of hunger and poverty, they develop
a positive identification with U.S. institutions, products, and services. When agricultural
production and incomes increase, diets and nutrition improve. Rising incomes permit developing
countries to increase their food imports to help meet their growing demands for more and different
foods. Experience has shown that countries evolving from low to middle income status have
become the largest growth markets for U.S. agricultural exports.
USDA participates with international organizations in global efforts on environmental and
economic sustainability, genetic resource protection and development, and technology diffusion,
including pest and disease control. USDA will apply expertise derived from its longstanding
commitment to enhancing the nutritional status of U.S. communities, toward enhancing nutrition
standards in developing countries and emerging markets, thereby cultivating the long-term
potential of U.S. agricultural exports. USDA's food aid and technical assistance programming
will follow in sequence with nutrition activities as developing markets mature and demand
elevates.
► Monitor and Assess International Food Security
USDA will monitor and assess international food security in relation to global food aid needs.
The majority of USDA's foreign food assistance is currently provided through the P.L. 480
program. Food aid needs could double over the next decade, even with reasonably optimistic
assumptions about recipient countries' ability to produce their own food or to have the fmancial
capacity to commerciaUy import food. USDA is examining several possible scenarios of the
projected increasing gap between food aid needs and availabilities caused primarily by the rapid
growth in food aid needs and secondarily by constrained food aid budgets in donor countries.
USDA will approach rising food aid needs with the goal that the least developed among recipient
countries can graduate from grant aid to concessional aid, ultimately taking their place as full
partners in the marketplace.
USDA Long-term Agricultural Trade Strategy
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► Focus on Emerging Markets
The Food, Agriculture, Conservation, and Trade Act of 1990, as amended, provides for the
implementation of programs to develop, maintain, or expand markets for United States
agricultural exports by developing and enhancing agricultural systems in emerging democracies
through the administration of an "Emerging Democracies Program. " USDA is considering a shift
in its focus to "Emerging Markets."
USDA seeks new and innovative ways to integrate the emerging markets program with other
USDA initiatives. For example, the Cochran Fellowship Program could be more closely linked
to USDA's trade strategy efforts by including emerging markets among the countries eligible to
participate.
► Leverage the Trade/Investment Nexus through International Financial Institutions
USDA seeks to strengthen linkages with international financial institutions and international
organizations to assist U.S. and foreign agricultural businesses in developing mutually beneficial
trade and investment relationships. A pilot program for USDA employees is being implemented
to facilitate such partnerships and to provide USDA employees with opportunities to gain requisite
experience.
► Guide and Support Research Priorities
USDA will guide and support research priorities which promote the long-term growth and
comprtitiveness of U.S. agricultural exports. USDA will take a leading role in expanding markets
for value-added U.S. exports through research on commodity transformation and quality
enhancement by means of novel bioprocessing systems, value-added "green" technologies, and
sustainable agricultural and forestry practices. Research, technology development, and
commercialization to ensure biodiversity and also to expand the product portfolio of domestic U.S.
agriculture is critical to maintaining the long-term competitive strength of the U.S. agricultural
sector globally.
USDA will maintain and build U.S. strengths in high-technology areas through international
strategic alliances designed to accelerate U.S. technology developments. USDA will track
emerging technology developments worldwide through technology surveillance and use these
technologies to supplement U.S. developments.
To increase the competitiveness of U.S. agriculture further, USDA will support basic research in
order to continue to expand the knowledge base available to the U.S. food and agriculture sector
USDA LoDg-tenn Agricultural Trade Strategy
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as a foundation for applied research and science-based policy decisions. The next generation of
scientists will be trained to use and further expand this knowledge base. USDA will also increase
U.S. competitiveness through the development of systems that:
• reduce the cost of production and/or increase yields;
• reduce the risk of crop failures to improve reliability of supply; and
• improve the quality and value of the end-use product as necessary to meet the ever
changing, more informed, and sophisticated expectations of foreign customers.
► Coordinate Long-term Development with Market Access Objectives
USDA will coordinate its long-term development program priorities with its market access
priorities.
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rV. COUNTRY MARKET STRATEGY ANALYSIS
COUNTRY MARKET STRATEGY RECONCILIATION PROCESS
Priority growth markets for U.S. agricultural exports are cited below for purposes of guiding
dqjartment operations, which tend to focus on agricultural commodity systems. USDA recognizes
the increasing influence of global consumer markets in driving international market demand for
all U.S. agribusiness commodity exports. This development places a commensurate priority on
the assessment of global geographic market factors, on a country market-oriented, cross-
commodity basis to be reconciled against traditional product-focused analyses. USDA uses a
reconciliation process to resolve potentially conflicting resource allocation priorities between
country market and commodity market strategies. Quantitative and qualitative analyses assist in
reconciling global geographic market priorities with commodity market priorities, moderated by
risk considerations. The portfolio of country priorities is currently under review and will continue
to be analyzed in the strategy reconciliation.
► Country Market Segmentation
USDA has identified country markets in the Asia Pacific, NAFTA and emerging market regions
as currently having the greatest growth and development potential for U.S. agricultural exports.
USDA will focus its trade and market development resources on these regions. The following
countries currently represent more than 80 percent of U.S. agricultural, fish, and forest product
exports globally.
• Leading Growth Markets
Japan
Thailand
United Kingdom
China
Philippines
Italy
Hong Kong
Australia
Former Soviet Union
Taiwan
Canada
Saudi Arabia
South Korea
Mexico
Egypt
Singapore
Brazil
Algeria
Indonesia
Germany
Turkey
Malaysia
France
Emerging Growth Markets
Southern Africa
Vietnam
India
Central America
USDA Long-Urm AgricuhuraJ Trade Strategy
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Opemtionaliung Strategy: A Country Team Approach
• Country, Commodity, and Cross-Functional Management Integration
The USDA has developed a country team approach to deal efficiently with country
and regional issues. This approach institutionalizes country-based issues
management, integrating USDA-wide analyses and experience which contribute
towards an ongoing, dynamic trade strategy. Country Teams will also enhance
strategic communications between USDA resources and expertise overseas and in
Washington, better supporting resource allocation decisionmaking.
Applying the LATS, the Country Team approach will facilitate strategic
communications throughout the USDA network, reconciling country market
analyses with traditional commodity systems analyses. This approach provides a
basis for integrating strategic decisionmaking across program areas and among
conunodity grxjups. Through this process, USDA is refining its global agribusiness
commodity systems approach to strategy analyses, focusing on international
consumer demand as the engine driving the value chain linking agricultural
production with target markets.
• Country Market and Competitive Analysis Tools
Widely accepted international strategic business and competitive analysis tools,
derived from the private sector, have been adapted towards developing and
updating USDA's international agricultural trade strategy. USDA will apply these
analytical tools through the Country Teams, supported by a Strategic Operations
analytical unit. The attached graphs and country maiket analyses illustrate
applications of these tools: multivariate portfolio, growth-share matrix, and
industry /competitive analyses.
Multivariate portfolio analysis helps to evaluate export markets and to suggest
resource allocation decision parameters within which to consider the applicability
of the strategy drivers outlined above. The following graphs compare the top 20
markets for U.S. agricultural exports by juxtaposing market attractiveness through
the year 2000 (suggested by quantitative forecasts of import demand adjusted by
trade policy prognoses) against the present competitiveness of U.S. agriculture
(measured by current relative maiket share). As country market rankings and
strategy implications vary by commodity, the portfolio analysis is being conducted
on both global and commodity-specific bases.
USDA Long-term Agricultunil Trade Strategy
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Complementing the portfolio analysis, growth-share matrix analysis lends itself to
evaJuating the relative competitive position of U.S. agriculture in specific country
and commodity markets. In addition to informing the portolio analysis with regard
to competitive considerations, the growth-share analysis lends insight into
commodity reporting requirements suggested by assessments of competitive threat.
Industry and competitive analyses formalize field-derived, local strategic
information regarding factors of competition and competitive behavior, suggesting
strategic options. USDA overseas offices will contribute towards industry and
competitive analyses as active members of the Country Teams.
USDA Long-term Agricuhural Trade Strategy
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LIMITED EXPANSION
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without high risk
• or, minimize investment
and rationalize operations
DIVEST AND REFOCUS
• reallocate resources
• cut fixed costs
• focus on longer-term
priorities, or
• refocus on competitor
Intelligence and reporting
INVEST TO BUILD
• challenge for leadership
• build selectively on
strengths
• reinforce vulnerable areas
SELECTIVELY MANAGE
FOR EARNINGS
• protect existing programs
• concentrate Investments in
segments where yield is
good and risk is relatively
low
MANAGE FOR EARNINGS
• protect position in
segments with greatest
yield/ exports
• upgrade product line
• minimize investment
PROTECT POSITION
• invest to grow at maximum
digestible rate
• concentrate effort on
maintaining strength
BUILD SELECTIVELY
• invest heavily in most
attractive segments
• build up ability to counter
competition
• emphasize yield to mission
PROTECT AND REFOCUS
• concentrate on attractive
segments
• defend strengths
• manage current market
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141
V. CONCLUSION: UNIFIED STRATEGIC MANAGEMENT
Export growth is vital to U.S. agriculture's future, and a sound export strategy is critical to
securing the nation's competitiveness in the global marketplace. USDA has responded with a
dynamic, not static, agricultural trade strategy designed to adjust flexibly to a rapidly changing
international trade environment. This kind of effort requires a coordinated, USDA-wide, and
constantly updated strategic management process.
The USDA international trade strategy draws upon contributions from all agencies of USDA that
have a potential role to play in assisting in U.S. export growth. It helps to set priorities and focus
The international trade strategy management process is not designed to pick winners and losers,
or to direct the private sector in its export endeavors. Instead, it is meant to provide cost-effective
assistance in partnership with the private sector in a period of increasingly tight resources.
Accordingly, USDA's international trade strategy management process integrates and unifies
various strategic management initiatives, under the bipartisan direction of the Administration and
Congress, including:
• the National Performance Review,
• the Government Performance and Results Act,
• the Trade Promotion Coordinating Committee, and
the Farm Bill.
The National Performance Review and the Government Performance and Results Act
Under Vice President Gore's National Performance Review and the Government Performance and
Results Act, USDA is focusing our efforts to achieve the mission, goal, and objectives, outlined
in this strategy presentation. All USDA agencies are in the process of developing performance
standards to measure and account for progress on specific programs, including all of USDA export
and trade-related activities. This initiative recognizes that the programs and activities that were
successful yesterday may not be so tomorrow. USDA recognizes that fact and is committed to
responding to the changing needs of America's agricultural community.
USDA Long-term Agricultural Trade Strategy
FY 1996
142
Trade Promotion Coordinating Committee (TPCC)
USDA is committed to strengthening multi-agency mechanisms, incentives, and decisionmaking
that will better focus government talents and programs on maintaining and increasing exports.
To this end, USDA is an active participant in the Administration's government-wide Trade
Promotion Cooidinating Committee (TPCC). In formulating USDA's overall strategy to increase
U.S. agricultural exports, it is essential that its efforts be coordinated with those of the many other
agencies involved in the TPCC.
Global Competitiveness of American Agriculture: Role of the Farm Bill
The export successes unfolding today are the first harvest of years of bipartisan, patient and
determined efforts at trade liberalization and strong U.S. market development activities overseas.
The 1985 farm bill was the most export-oriented farm legislation in history and the Food,
Agriculture, Conservation, and Trade Act of 1990 followed along the same guidelines. It is
encouraging that this great boost in U.S. agricultural exports comes as Congress begins to fashion
a new farm bill.
The expanded opportunities opened up by the Uruguay Round Agreements and NAFTA also bring
a whole new set of challenges. These new market opportunities are also available to other
producers throughout the world, and the United States' competitors are gearing up to take
advantage of the growing global trade. This is not the time to withdraw support for U.S.
agricultural exports.
U.S. agriculture must meet this comprtition head on. Otherwise, the United States will relinquish
hard-won market opportunities, as the nation's competitors aggressively expand their export
efforts and retool their programs for the new global trade environment.
U.S. agriculture's competitors are not standing still. Longstanding competitors like the EU and
Canada are using maricet promotion and credit programs as well as monopoly marketing boards
to compete aggressively for international markets. As discussed, the EU spent nearly as much to
subsidize its wine exports in fiscal year 1995 -- $93 million - as USDA spends on the entire
MPP. In its 1996 budget, Canada announced a new program for up to $732 million in additional
credit guarantees for agricultural products, including $513 million for wheat and barley through
the Canadian Wheat Board. Even less traditional exporters are becoming more aggressive. For
example, Chile plans to increase its funding for export market promotion to approximately $21
million in 1995 from $3 million in 1993.
USDA's marketing programs can help position producers to excel as strong independent
participants in the global marketplace. Market development and promotion efforts to assist the
private sector in its export activities, such as the MPP and the FMD Program, remain important
USDA Long-Unn Agriculturai Trade Strategy
FV19%
143
in the post-Uniguay Round trading environment. The Administration is committed to making
these programs more effective in promoting U.S. agricultural exports.
The Uruguay Round Agreements offers unprecedented new opportunities for U.S. agriculture, and
market development and promotion programs can help the fami sector take advantage of these
opportunities. The United States must not unilaterally eliminate export assistance to U.S.
agriculture at a time when the competition is increasing its investments in these areas. By
identifying new customers for producers and facilitating efforts to meet the needs of those
customers, we also strengthen rural economies.
Reductions in market development and market promotion resources would force hard decisions
in the choice of markets and commodities towards which to focus export expansion efforts. Such
reductions have been ongoing for the past several yean. The United States risks retrenching
agricultural market promotion and export assistance endeavors at a time when the competition is
increasing its efforts and funding for comparable programs. In an extreme budgeury scenario,
American Agriculture would face significant disadvantages posed by increasingly aggressive,
promotion-sensitive and government-supported global competition approaching the 21st century.
Now is not the time for unilateral disarmament.
USDA will continue to work closely with the Congress to assure that everyone is fully aware of
the implications of such retrenchment. Reduced export assistance resources could be detrimental
not only to U.S. agricultural pitxhicers and the agricultural economy but also to the U.S. economy
and employment as a whole. With exports expected to represent a growing share of farm and
rural income, the agricultural industry's future will hinge on our successes in the emerging
international marketplace.
U.S. agriculture's increasing successes in the international marketplace to date reflect a decade
of bipartisan efforts to put American agriculture on a level playing field in the international
marketplace. Recent free-trade agreements are landmark accomplishments. The continuing
profitability, viability, and future of American agriculture depends on the ability to be competitive
in the world market. In the face of unprecedented opportunities and challenges, continuing
collaboration between the Administration and Congress towards a bold, comprehensive export
strategy will ensure America's leadership in the global food and agricultural markets of the future.
USDA Long-term Agricuhural Trade Strategy
FY 1996
144
ACKNOWXEDGEMENTS
Dan Gliclcman
Richard Rominger
Paul Drazek
Keith Collins
Secretary. U.S. Department of Agriculture
Deputy Secretary
Special Assistant lo the Secretary
Chjef Eco
Contributing Mission Areas
Eugene Moos
Ellen Haas
JiULong
James Lyons
P. Scott Shearer
Karl Stauber
Michael R. Taylor
Wardell Townsend. Jr.
Shirley Watkins
Under Secretary for Farm and Foreign Agricultural Services. Lead
Under Secretary for Food, Nutrition and Consumer Services
Under Secretary for Rural Economic and Community Development
Under Secretary for Natural Resources and Environment
Assistant Secretary for Congressional Relations. Acting
Under Secretary for Research. Education and Economics
Under Secretary for Food Safety, Acting
Assistant Secretary for Administration
Under Secretary for Marketing and Regulatory Programs. Acting
Executive Management
August Schumacher, Jr
LATS 96 Director
Administrator, Foreign Agricultural Service (FAS)
Terrence Barber
FAS Strategic Operations
LATS 96 Team
Barry Abromovage
Karen Ackerman
Dale Cougot
WendeU Dennis
Mike Dwyer
Karen Halliburton
Robert Knapp
John NutJall
Patrick O'Brien
David Rosenbloom
Robert Tse
John Winski
Paula Lane
Anne Player
Lisa Washington
Other Members
Chief Compliance Officer, FAS Strategic Operations
Economist, Economic Research Service (ERS)
Economist, FAS Strategic Operations
Economist, FAS Strategic Operations
Economist, FAS Strategic Operations
Economist, FAS Strategic Operations, Project Coordinator
Economist, FAS Strategic Operations
Economist, FAS Strategic Operations
Director, ERS Commercial Agriculture Division
Economist, FAS Strategic Operations
Economist. FAS Strategic Operations
Executive Secretary, Agricultural Policy Advisory Committee
Program Speciahst, FAS Strategic Operations
Program Specialist, FAS Strategic Operations
Secretary, FAS Strategic Operations
Management and Staff of the Foreign Agricultural Service
145
Olhtr Special Contribulions and Consultations
AdvisgQ Mid CoMvilMiivt Bodies
USDA Agricultural Pobcy Advisory Committee for Tr«de
USDA Agricultural Technical Advisor> Committees for Trade
Office of the Uiuted Stales Trade Representative
Fftnn MKJ Fortien Agntulwrnl ScnKt
James Schroeder Deputy Uixler Secretary
Dallas Smith Deputy Under Secretary
Gene Vickers Confidential Assistant
Thomas Lederer Special Assistant
Grant Buntrock Acting Administrator, Consolidated Farm Service Agency
Timothy Galvin Assistant Administrator. Foreign Agricultural Service
Christopher Goldthwait General Sales Manager
Food. Nutrition, and Consumer Services
Shirley Watkins Deputy Under Secretary, former
Food Safety
Richard Mikiu Food Safety Inspection Service (FSIS)
Joan Mondschein FSIS
Marketing and Repulalorv Programs
Lon Halamiya Administrator. Agricultural Marketing Service
Lonnie King Acting Administrator. Animal and Plant Health Inspection Service (APHIS)
John Greifer APHIS
Dan Sbeesley APHIS
James Baker Acting Administrator. Grain Inspection Packers and Stockyard Administration
John Pitchford Grain Inspection Packers and Stockyard Administration (GDPSA)
Natural Resources and F.nvironment
Paul Johnson Administrator. Namral Resource Conservation Service
Jack Thomas Chief. Forestry Service
Val Mezainis Deputy Chief, International Forestry, Forestry Service
Research. Education, and Economics
Floyd Horn Deputy Under Secretary
William Carlson Acting Administrator. Cooperative Stale Research Education and Extension Servit
James Cook Cooperative State Research Education and Extension Service (CREES)
Earl Teeter CREES
John Dunmore Acting Administrator, Economic Research Service (ERS)
Patrick OBrien ERS
Murrell K. Darwin Acting Administrator, Agricultural Research Service
Ruxton Villet Agricultural Research Service
Rural Economic and Community DevelopmgDt
Michael Dunn Acting Deputy Under Secretary
Dayton Watkins Acting Administrator, Rural Business and Cooperative Development Service
146
ADDENDUM: STRATEGIC PROFILES
A. OUTLOOK FOR U.S. AGRICULTURAL EXPORTS TO THE 21ST CENTURY
B. COUNTRY MARKET HIGHLIGHTS': THE PACIFIC RIM
► JAPAN
► CHINA
► SOUTH KOREA
► INDONESIA
f VIETNAM
C. COMMODITY SPECIFIC COUNTRY MARKET ANALYSIS
► FOREST PRODUCTS EXAMPLE: COMBINED
► HORTICULTURAL AND TROPICAL PRODUCTS EXAMPLE: APPLES
D. COMMODITY CATEGORY ANALYSIS
CONSUMER FOODS EXAMPLE : THE FROZEN FOODS MARKET
► BULK COMMODITY EXAMPLE: THE CHINA MARKET
E. CROSS-COMMODITY ANALYSIS
► GRAIN AND MEAL SHIPMENTS IN THE FORM OF MEAT
' As provided by TiUe VI of the 1990 Food, Agriculture, Conservation, and Trade Act,
portions of Addendum section B have been designated as "market sensitive", hence confidential
within the meaning of the statute. The designation of market sensitivity is limited to this secuon, and
the market sensitive portions are included in the version of the LATS submitted, for review as
appropriate, to Congressional Intelligence Committees. The statute states that the 'Secretary may
designate parts of the report . . . as confidential and [that] such parts shall not be released to the
general public, if- a) the Secretary determines that the release of such information would
disadvantage the United States with respect to its competitors in specific foreign markets; or b) the
Secretary determines that such information is confidential business information. '
147
OUTLOOK FOR U.S. AGRICULTURAL EXPORTS TO THE 21ST CENTURY
148
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JAPAN
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INDONESIA
VIETNAM
166
COUNTRY MARKET HIGHUGHTS: THE PACIFIC RIM
USDA's strategic approach to the Pacific Rim exemplifies a sequential entry strategy and serves
to illustrate the relationship between emerging and growth markets, some of which are
graphically highlighted.
The Pacific Rim can be divided along geographical lines into two sectors: North Asia and
Southeast Asia. North Asia consists of Japan, South Korea, China, Hong Kong, Taiwan, and
Eastern Siberia. Southeast Asia consists of Singapore, Indonesia, Malaysia, Thailand, the
Philippines, Vietnam, Australia, and New Zealand. This market segmentation of the region
lends itself to the application of a market development strategy.
Japan is the largest market for U.S. agricultural exports and is expected to be the leading market
for new U.S. export sales through the year 2000. It is also the most advanced market in terms
of the level of consumer and retailing sophistication. During the last several decades, Hong
Kong, Taiwan, South Korea, and Singapore have emerged as the second tier of developing
markets in the Pacific Rim. Commonly known as the four Asian tigers, these countries
experienced similar economic growth and industrial "take-offs" during the late 1970s and early
1980s.
The third tier of developing markets is located in Southeast Asia. These are the ASEAN
countries of Indonesia, Malaysia, Thailand, and the Philippines, whose economies have been
rapidly growing in the last decade. Long in the shadow of more established trade with other
Pacific Rim countries, these markets are only now beginning to be seriously recognized for their
near-term opportunities. Vietnam's adaptation of successful economic policies of its Asian
neighbors is making it the next market opportunity in the region over the longer-term.
The China market is the hardest to predict of all Pacific Rim markets. While its sheer size has
made it an important player in the global marketplace for the last 20 years, economic reforms
in the last decade are generating the country's true market potential.
USDA Lons-tenn Agricultural Trade Strategy
FY 1996
167
COVNTRY MARKET HIGHUGHTS
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215
Changes Favoring the Expansion of U.S. Meat Exports
Countries may choose to import the inputs such as feed grains to produce high-value foods
(such as meat), or they can import high-value foods directly. In a market economy, the
consumer end product will be obtained at the lowest cost. Since the mid 1980s, economic,
trade liberalization, and technology developments have favored the export of meat relative to
feed grains.
Long distance shipments of chilled meat have become feasible through technological
developments, such as the reduction of microbial contamination in slaughter houses and the
development of vacuum packing and refrigerated shipping containers used in the processing
and transportation of chilled meat. These developments also reduced the cost of shipping
meat and poultry relative to shipping feed grains. Dr. Etermot Hayes of Iowa State
University estimates the transportation cost of shipping boxed pork to Japan is now about
equal to the transportation cost of its feed grain equivalent. No comparable technological
change has lowered the cost of shipping bulk grains.
Widespread trade liberalization is the second development favoring the overseas shipment of
meat. The Beef-Citrus Agreement with Japan and a similar liberalization with South Korea
opened the two markets for U.S. meat exports and lowered the cost of U.S. meat through
lower tariffs. Similarly, trade liberalization occurred in other new markets such as Mexico.
The trend toward more open trade is expected to continue in the other growing economies of
Asia and Latin America, especially as the political influence of the consumption-oriented
urban middle class continues to grow. The recent political changes in Japan are an example
of the rising influence of prosperous, urban middle-class consumers.
The Third Reason FaToring Meat Shipments is Economic in Nature
Sustained rapid economic growth in Asia, and more recently in Mexico, is creating a
growing middle class with rising income. Rising per capita income throughout Asia is
resulting in diets changing from grain-based staples such as rice to substantially greater
consumption of meat, fresh fruit, and vegetables. This rising consumer demand for meat
could be met through the development of domestic meat production. However, limits to the
intensive use of land and rising environmental costs are major constraints to boosting
domestic meat production in many densely populated countries. In contrast, economic
factors favoring greater U.S. exports of meat are: (1) the huge scale economies of the U.S.
meat industry; and (2) technological developments that make long distance shipment of
chilled meat feasible and cost competitive with a meat importing country's domestic meat
production. These developments encourage increased indirect exports of grain in the form of
meat rather than direct exports of feed grain to produce meat in meat deficit countries.
Continued Growth of U.S. Meat Exports Expected
Greater meat consumption abroad and the shift toward the indirect export of U.S. feed grains
in the form of meat are expected to continue.. Continued rising U.S. meat exports and flat
direct exports of coarse grains and oilseed meal could mean that the coarse grain equivalent
216
of meat exports share of total coarse grain exports will rise more than 50 percent to a 14-
percent share of total coarse grain exports. Similarly, the percentage of the oilseed meal
equivalent of meat exports could rise more than 40 percent to a 24-percent share of total
oilseed meal exports by the end of this century.
The Cargill study calculated the com and soybean meal equivalent of meat, poultry, and
dairy product exports. It concluded that the indirect export of grain and meal grew faster
than direct exports. According to Cargill, the com and soybean meal equivalent of meat,
poultry, and dairy product share of com and soybean meal exports grew from 16 to 20
percent for com, and from 32 to 36 percent for soybean meal between 1985 and 1991.
Benefits of High-Value Exports: 200,000 More Rural Jobs
The shift toward greater exports of high-value foods such as meat instead of feed grain has
major beneficial implications for the U.S. rural economy. First, expanding exports of red
meat and poultry expands domestic demand for feed grain and oilseed meal. Second, the
income multiplier effect from high-value exports is greater than from bulk commodity
exports (2.88 versus 1.86). This means dollar-for-dollar, high-value exports generate more
jobs than exports of bulk commodities.
Based on the different multiplier effects, E>r. Hayes concludes that if the U.S. exported meat
instead of the feed grains used to produce meat in foreign markets, U.S. agricultural
employment would increase by approximately 50 percent. According to the Cargill study,
U.S. meat exports already generate approximately 200,000 jobs. This represents 10.5
percent of all jobs in the meat, poultry, and dairy industries. Finally, Cargill estimates the
continued growth of U.S. meat exports will create 20-30 thousand new jobs each year.
Because the meat and poultry processing industry is located in rural areas throughout the
United States, these additional jobs have a major positive impact on U.S. rural communities.
In summary, "expanding meat, poultry, and dairy product exports increases exports of grain
and oilseed ... meal, but in a different form. They are embodied in the livestock and poultry
products that are exported." [Cargill Study: April 1993 p, FV 12] Indirect exports of coarse
grain in the form of meat and poultry expandol from a two percent share of total coarse
grain in the 1970s to 9 percent in 1992, and are projected to reach 14 percent by the end of
this century.
Indirect exports of oilseed meal make up an even greater proportion of total oilseed meal
exports rising from 3 to 8 percent in the 1970s to 17 percent in 1992. They are expected to
reach 24 percent by the end of this century.
United States agricultural exports are changing in form from bulk grain and meal
commodities to high-value foods such as meat and poultry. Or as E>r. Hayes states, "[beef,
poultry, and] hogs can be viewed as opportunities for repackaging com [and meal] as meat."
These repackaged coarse grains and meal form a growing segment of total U.S. grain and
meal exports.
217
GRAIN AND MEAL SHIPMENTS IN THE FORM OF MEAT
U.S. exports of grain and meal shipped in the form of beef, pork and poultry meat continue
to grow, reaching more than 10 percent of total direct and indirect grain and meal exports in
1992. Recent analyses by FAS and the agribusiness community conclude that indirect sales
are the fastest growing segment of bulk commodity exports and will become even more
important through the end of this century. This article investigates the reasons behind this
changing composition of the U.S. grain and meal trade.
Indirect U.S. grain and meal exports in the fonn of beef, pork and chicken account for a
rising share of total (direct and indirect) grain and meal exports. Since 1985, exports of
coarse grains in the form of meat tripled their share of total coarse grain exports, rising to 9
percent in 1992. Exports of oilseed meal in the form of meat is even larger, accoimting for
17 percent of total meal exports last year. Rising indirect exports of coarse grains and meal
could reach 14 and 24 percent of total shipments, respectively, by 1998. Recent analyses by
FAS, Cargill Inc., and Dr. Dermot Hayes of Iowa State University indicate indirect
shipments are the fastest growing segment of bulk commodity exports and that the failure to
include these sales increasingly underestimates the total value of grain and meal exports.'
The rise of grain exports in the form of meat reflects revolutionary changes in the profile of
U.S. agricultural exports. For nearly a decade, the composition of U.S. agricultural exports
has been shifting toward high-value consumer foods. The consumer food segment of U.S.
overseas shipments is growing faster than either bulk or intermediate exports, such as coarse
grains and oilseed meal. In 1992 consumer foods accounted for 32 percent of all U.S.
agricultural exports-up from 12 percent in 1980. Since 1985, consumer food exporu grew
an average of 16 percent each year. In 1993, the value of consumer food exports is expected
to set another record for the seventh consecutive year. Based on current trends, consumer
food exports should continue to account for most of the growth in U.S. agricultural exports
and could be equal to bulk exports in value by the end of this decade.
This shift toward high-value exports has important implications for U.S. agricultural exports
and its rural economy. High-value exports such as meat are not increasing at the expense of
feed grains and meal. Instead, this development means the composition of U.S. agricultural
exports is changing from bulk grain inputs used to produce high-value foods to the direct
export of high-value foods such as meat and poultry.
'For purposes of this analysis the grain equivalent of meat exports was determined by
using the following conversion ratios: Coarse grain (Beef: 4.43 lbs of grain for 1 lb of beeO
(pork: 4.8) (chicken: 1.89); OUseed meal (Beef: 0.965 lbs of oUseed meal for 1 lbs of beeO
(pork: 0.987) (chicken: 0.812). Sources for these ratios are the Economic Research Service
of USD A, Texas Cattle Feeders Association, and the agricultural economics departments of
Purdue and Oklahoma State universities.
218
CROSS-COMMODITY ANALYSIS
GRAIN AND MEAL SHIPMENTS IN THE FORM OF MEAT
219
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90-898 0-95 (248)
ISBN
780160"520525
90000