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To participate in the ongoing American 
Canvas dialogue, go to the National 
Endowment for the Arts web site at: 

httpillarts. Can/ 

In October, 1997, the Endowment pub- 
lished the American Canvas report. 

You can order the report and share your 
responses to these Calls to Action online 
or by writing to: 

American Canvas 

Room 729 

National Endowment for the Arts 

1 100 Pennsylvania Avenue, NW 

Washington, DC 20506 

American Canvas 

In 1996, the Arts Endowment became a 
catalyst for a national discussion on 
enriching our cultural legacy to future 
generations through community nurtur- 
ing of the arts. The Endowment went 
into large and small communities around 
the country and met with representatives 
of all aspects of civic and social life. The 
American Canvas, as this initiative came 
to be called, was a great vehicle for shar- 
ing ideas and information on the issues 
vital to sustain and advance the arts in 
this country. 

At each of the six privately- funded com- 
munity forums, national, regional and 
local participants explored a different 
aspect of the successful integration of the 
arts into communities. The host cities 
were chosen for their leadership in the 
development of innovative strategies for 
supporting the arts and using the arts to 
build strong communities. 

Columbus, Ohio 

How do the arts promote community under- 
standing and civic participation? 

Los Angeles, California 

How do the arts link communities and build a 
solid social framework to ensure livable com- 
munities for tomorrow? 

Salt Lake City, Utah 

How do the arts support student success, good 
schools and strong families? 

Rock Hill, South Carolina " 
Charlotte, North Carolina 

How do the arts enhance community eco- 
nomic development and growth? 

San Antonio, Texas 

How do the arts enrich community life and 
community planning, design and develop- 

Miami, Florida 

How do the arts enhance equity and access to 
Americas culture and heritage? 

As a result of the discussions and ideas gener- 
ated from the regional American Canvas 
forums, the Ten Calls to Action were formed. 

A Need for Action 

Following the American Canvas forums, this 
discussion was joined by a group of national 
leaders from all sectors of public life — busi- 
ness, education, religion, government, indus- 
try, civic groups, unions, arts, consumer 
groups and foundations. These leaders were 
seeking specific ways that their organizations 
and sectors could work together nationwide 
to assist communities in ensuring an arts 
legacy for future generations. They recog- 
nized the strength in sharing ideas and strate- 
gies, forming partnerships and collaborations, 
and stimulating other individuals and organi- 
zations to advance our nation's cultural 
resources and the quality of life the arts bring 
to all our citizens. 

In endorsing the Calls to Action, this nation- 
al group calls upon civic and community 
leaders, educators, artists and arts organiza- 
tions nationwide (commercial, non-profit 
and volunteer), parents, religious leaders, 
business leaders, elected officials, and all 
departments of government (federal, state 
and local), and others in the private and pub- 
lic sectors. Working alone or in concert, we 
all need to be involved in advancing these 
Calls to Action. 

We encourage everyone to answer the Calls 
to Action and to share plans through the 
American Canvas forum on the Endowment's 
web site ( ~ a place for 
the open exchange of information and ideas 
on how we all can take action to sustain the 
arts in our communities. You may also write 
to the address on the back cover. 

Ten Calls 

/. Recognize America s place among the 

great cultures of the world through artistic 
and cultural celebration at the turn of the 

II. Share resources and broaden citizen 

exposure to the arts in order to strengthen, 
revitalize and promote communities. 

Ill Ensure that the arts are an integral 
part of the education system by recognizing 
the unique role of the arts as a resource for 
engaging students and developing skills neces- 
sary to compete in the information age that 
will expand in the 21st century. 

IV. Design community development 
plans which recognize the competitive and 
cultural advantages that the arts bring to the 
economic, social, and imaginative life of com- 
munities and their citizens. 

V. Develop partnerships wtihin govern- 
ment and with the private and non-profit 
sectors that enhance the quality of life for all 
Americans by integrating arts and cultural 
opportunities in their decision-making and 

to Action 

VI. Support and develop broad-reaching 
policy and services that ensure greater access 

to the arts and cultural heritage for all 

VII. Recognize the unique opportunities 
the arts provide to America s communities 
and take responsibility for making the arts 
part of developing solutions in response to 
community needs. 

VIII. Expand the description of the arts to 
be more inclusive of the broad array of cul- 
tural activities that the American public 
experiences and appreciates. 

DC. Mobilize at the local y state, regional 

and national levels to express the value of the 
arts to society and to ensure an arts legacy for 
future generations. 

X. Support the vital role of government 

in ensuring that the arts play an increasing 
part in the lives and education of our citizens 
and in strengthening America s communities. 

Answering the 

The following responses from American Canvas 
participants provide examples of some of the 
actions currently underway or planned for the 

U.S. Department of Education 

Richard W. Riley, Secretary of Education 

The following actions, designed as responses 
to the American Canvas Calls to Action, will 
be undertaken by the U.S. Department of 
Education and its partners to support our 
schools through arts education. 

1) support two valuable publications to 
provide information and ideas about how 
schools can more fully integrate the arts into 
their curriculum; 

2) extend the Department's partnership 
with the Arts Endowment to continue the 
work of the Goals 2000 Arts Education 
Partnership to the year 2000; 

3) honor arts education and business 
partnerships, through an annual awards pro- 
gram, for supporting quality arts education at 
the state and local levels and to encourage 
more of them; 

4) recognize outstanding schools, 
through the Department's Blue Ribbon 
Schools Program, that have used the arts to 
lift their school and their students to new lev- 
els of achievement and that are examples of 
excellence in instruction and student achieve- 
ment; and 

5) create a task force with parents, educa- 
tors, researchers and the arts community to 
explore ways in which art and music can help 
young children and families reach the 
America Reads Challenge — one of President 
Clinton's most important initiatives. 

The Coca-Cola Foundation 

Donald Green, President 
Coca-Cola plans to continue their aggressive 
efforts to support important cultural pro- 
grams around the country through their 
Foundation and Corporate Contributions. 
In addition to support of arts education, two 
new categories have been added: Arts 
Festivals and Arts Centers. 

National League of Cities 

Donald Borut, Executive Director 

Leadership within the National League of 
Cities will be asked to engage cities to cele- 
brate the cultural heritage of their communi- 
ties at the beginning of the millennium. To 
accomplish this goal, a partnership with state 
municipal leagues has been proposed. 

American Federation of Musicians 

Tom Lee, Vice President 

The American Federation of Musicians is in 
the process of creating a tax-exempt organiza- 
tion dedicated to the promotion of art and 
arts education. This non-profit organization 
will educate government officials and com- 
munity leaders on the value of the arts, in 
addition to providing scholarships. 

Society of Stage Directors and 

Julianne Boyd, President 

The Society will stress the importance to all 
of its members about getting involved at the 
grassroots level in their communities, as well 
as helping to create broad-reaching policy at 
the civic and government level. 

YMCA of the USA 

David Mercer, National Executive Director 

Through our new Arts & Humanities Office 
of Program Development, the YMCA is 
developing resources to help local Y's offer 
programs that incorporate the arts into learn- 
ing and recreation. Resources include publi- 
cations, conferences, and training courses for 
YMCA staff beginning in the fall of 1997. 

Getty Education Institute for the Arts 

Leilani Lattin Duke, Director 

Wave Your Banner: Exploring Community 
Through Art and The Kids Congress on Art, 
two complementary Institute-sponsored pro- 
grams will be commemorated in November, 
1997, with the convening of middle school 
students representing each state and territory. 
The program and its results will be widely 
disseminated, illustrating in the voice of chil- 
dren the importance of arts education to 
their future. The Getty will match 
Annenberg grant funds to support projects in 
schools that demonstrate how arts education 
can enhance whole school reform. 

Goals 2000 Arts Education Partnership 

Richard Deasy, Director 

The Goals 2000 Arts Education Partnership 
in partnership with the U.S. Department of 
Education and the National Endowment for 
the Arts will conduct a national awards pro- 
gram to honor effective state and local part- 
nerships of business, education and the arts 
to sustain arts education in schools. Working 
with the President's Committee on the Arts 
& the Humanities, the Partnership will pub- 
lish a report for local school boards and 
administrators on the characteristics of effec- 
tive school arts education programs. 

United States Department of Justice, 
Office of Juvenile Justice 

Donni LeBouef, Senior Program Officer 

In the belief that arts can deter violent and 
disruptive behavior, the Department of 
Justice has provided funding to five after- 
school arts programs around the country, 
which will be evaluated to provide evidence 
that the arts are an effective and cost-efficient 
way to address the issue of children and vio- 
lence. The report will include hard facts and 
figures that show truancy and dropout rates 
are down, attendance is up, disciplinary refer- 
rals are down, and students become better 
communicators . 

Council of Chief State School Officers 

Gordon Ambach, Executive Director 

Current initiatives include hosting, with the 
National Assembly of State Arts Agencies, the 
Goals 2000 Arts Education Partnership fund- 
ed by the U.S. Department of Education 
and the National Endowment for the Arts. 
Secondly, the Council is promoting voluntary 
National Standards for arts education, as well 
as state standards. Further, the Council 
advocates incorporation of arts education as a 
central part of education improvement and 
reform, and it is promoting the National 
Assessment of Educational Progress and state 
assessments in the arts. 

National Association of Counties 

Michael Hightower, President 

American Canvas Calls to Action have been 
incorporated into county agendas nation- 
wide. Our goal is to raise awareness of the 
arts throughout every county in America. 

Johns Hopkins University 

Arnold Packer, Senior Fellow 

To ensure that the arts are an integral part of 
education, Johns Hopkins University will 
develop materials that integrate the arts with 
workplace skills. 

American Association of Museums 

Edward Able, President and CEO 

To address the growing demand for educa- 
tional, historical and cultural tourism, the 
Association has created Partners in Tourism. 
The program was developed with support 
from the National Endowment for the Arts, 
the National Endowment for the 
Humanities, the President's Committee on 
the Arts and the Humanities, and the 
Institute of Museum and Library Services, 
among others. The program includes a series 
of regional cultural tourism leadership forums 
intended to initiate local, state, regional and 
national strategies to promote cultural 
tourism in partnership with the tourism 

National 4-H Council 

Richard J. Sauer, President & CEO 

In partnership with the Ad Council, the 
National 4-H Council is implementing a 
public service campaign called "4-H Youth 
Voices and Action." The messages will be cre- 
ated by young people to tell their peers about 
important issues in their lives and in their 
communities and what they can do to be 
involved. The use of art and artistic expres- 
sion will be promoted. 

Office of the State Deputy Comptroller for 

New York City 

Rosemary Scanlon, Deputy State Comptroller 

The Comptroller's Office will continue to 
emphasize the economic value of the arts to 
the economy of New York City and the state 
in their ongoing economic reports, as identi- 
fied in the 1993 study, "The Arts as an 
Industry: Their Economic Importance to the 
New York-New Jersey Metropolitan 

National Recreation and Parks Association 

Fran Mainella, President 

The National Recreation and Parks 
Association pledges to emphasize the benefits 
of the arts in relation to parks and recreation 
programs to park officials around the coun- 
try. These programs range from the arts and 
craft programs in after-school or summer 
recreation programs to large cultural special 
events held in parks. 

Americans for the Arts 

Robert Lynch, President & CEO 

Americans for the Arts through its Institute 
for Community Development and the Arts 
will work with its national civic partners rep- 
resenting Mayors, county commissioners, city 
and county managers, and other local and 
state officials to create opportunities for dia- 
logue and planning about better involving 
the arts as a community development partner 
and about turn-of-the-century cultural cele- 
brations and will begin by issuing a mono- 
graph on the subject. 

Steering Committee & 
National Forum Participants 

Access Media/Nil Awards 

Alexander Julian, designer 

Altoon &I Porter Architects 

.American Arts Alliance 

American Association of Community Colleges 

.American Association of Museums 

American Council on the Arts 

American Federation of Musicians 

.American Film Institute 

American Guild of Musical Artists 

American Library Association 

.American Svmphonv Orchestra League 

.Americans for the Arts 

.Arnold and Porter Law Firm 

.Arts &I Business Council, Inc. 

Asian .American Arts Alliance 

Association or American Cultures 

Association ol Art Museum Directors 

Binney & Smith, Inc. 

Chicago Field Museum 

Coca-Cola Foundation 

Colleen Jennings-Roggensack, National Council 

on the Arts 
Computer & Communications Industry Assn. 
Council of Chief State School Officers 
Council of Literary Magazines & Presses/ 

Literary Network 
Council on Foundations 
Creative Coalition 
Dallas Museum ol Art 

Directors Guild of America 
Economic Club of Detroit 
Ed Gero, actor 
Father Leo J. O' Donovan, National Council 

on the Arts 
George Gund Foundation, The 
Getty Education Institute for the Arts 
Goals 2000 Arts Education Partnership 
Grantsmakers in the Arts 
GTE California 
High Museum 
Human Capital Research 
Independent Sector 

Institute of Museum & Library Services 
International Citv/County Management Association 
James Earl Jones, actor 
Joel Wachs, L.A. Councilman 

John F. Kennedy Center for the Performing Arts 

Johns Hopkins University 

Jorge Perez, NCA 

Knight Foundation 

Lisa Thorson, musician 

Mary Ann Mears, sculptor 

Maryland Institute, College of Art 

Maryland National Capital Parks 

& Planning Commission 
Massachusetts Institute of Technology 
Morningstar Foundation 
Music Educators National Conference 
National 4-H Council 
National Art Education Association 
National Assembly of State Arts Agencies 
National Association of Artists' Organizations 
National Association of Counties 
National Association of Elementary School Principals 
National Association of Evangelicals 
National Association of Latino Arts &C Culture 
National Conference of State Legislatures 
National League of Cities 
National Main Street Center 
Network of Cultural Centers of Color 
Ohio State University 
OPERA America 
Ovation — The Arts Network 
People for the American Way 
Pew Charitable Trusts, The 
Philip Morris Companies, Inc. 
President's Committee on the Arts & Humanities 
Reverend Tony Campbell 
Ririe Woodbury Dance Company 
Rockefeller Foundation 
Sara Lee Foundation 

Society of Stage Directors & Choreographers 
State University of New York at Purchase 
Theatre Communications Group 
U.S. Conference of Mayors 
U.S. Department of Education 
U.S. Department of Justice 
Volunteer Lawyers for the Arts 
West Chester University 

William Strickland, National Council on the Arts 
Young Audiences 

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